The Hershey Company Annual Report 2020

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FY2020 Annual Report · The Hershey Company

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Notice of 2021 Annual Meeting
and Proxy Statement
2020 Annual Report to Stockholders

May 17, 2021 | 10:00 a.m., Eastern Daylight Time

Virtual Meeting Site: www.virtualshareholdermeeting.com/HSY2021

Michele Buck
Chairman, President and Chief Executive Officer

April 7, 2021

Dear Fellow Stockholder:

It is my pleasure to invite you to attend The Hershey Company’s 2021 Annual Meeting of Stockholders, which will
be held at 10:00 a.m. Eastern Daylight Time on Monday, May 17, 2021.

We will once again conduct the meeting virtually to ensure your health and safety as well as the safety of all who
assist with and support the meeting. Following this letter are detailed instructions regarding how to access the virtual
meeting and how to vote your Hershey shares. Your vote is extremely important, so I encourage you to review the
materials and submit your vote as soon as possible.

2020 was an unprecedented year of challenges and hardship, but also one that brought opportunity, resilience and
compassion as individuals, businesses and communities around the world quickly adapted to address the impacts of
the ongoing coronavirus pandemic (“COVID-19”). We also experienced continued social unrest as we wrestled with
issues of systemic racism and political polarization. Our company’s purpose, to make more moments of goodness,
and our values of togetherness, integrity, excellence and making a difference, grounded and inspired us as we looked
after one another and worked to safely make the beloved products that were such an important part of the comfort
and connection people needed as they navigated this unprecedented time. I could not be prouder of the care, concern
and commitment our teammates showed to one another, our customers, and our communities. Focus, agility and
resilience enabled us to adapt and pivot to rapidly changing consumer behaviors and to deliver against our objectives
for the year while strengthening the culture of this special company.

In 2020, we made tremendous progress across key areas of our business and seized momentum gains that position us
well in the year ahead. And while we continue to face uncertainty in 2021, our focus on consumers’ needs and being
a part of consumer traditions and new occasions puts us in a strong position this year and beyond. Our priorities
remain to deliver on the needs of our consumers, customers and communities; help ensure the physical, emotional,
and economic well-being of our employees; advance key initiatives to secure our future; and deliver long-term,
sustainable stockholder value.

COVID-19 changed what and where consumers were eating, yet our category and our trusted brands became even
more important, particularly when it came to celebrating seasons and spending time at home with family.

Innovation remains a key part of our portfolio expansion strategy and a driver for our success. We continue to bring
exciting, relevant products to market, including Reese’s Cups Stuffed with Pretzels and Kit Kat® Mocha Bar, that
meet the desire for new textures and flavors from some of our best-selling brands. We also have launched Kit Kat®
Thins and our new Zero-Sugar and Organic lines. These new products and formulations will give consumers more
great-tasting ways to enjoy their favorite Hershey brands.

Seasons has always been a key driver for our business and 2020 reconfirmed how important seasonal rituals are to
consumers as they were able to find new ways to safely enjoy treasured celebrations. Our strong consumer insights
and deep category expertise enabled us to provide the right seasonal products and new ways to celebrate, giving us
strong seasonal growth and significant market share gains last year. We expect this momentum to continue in 2021.

Our omni-channel strategy to ensure both our every day and seasonal products are available wherever consumers
shop – whether online or in a physical location – continues to grow as we optimize the consumer experience and
inspire new ideas. Our e-commerce net sales more than doubled in 2020 and continue to represent an important
growth opportunity for the company in 2021 and beyond.

Our snacks portfolio continued its strong growth as well, with double-digit retail sales growth for SkinnyPop Brand,
which also maintained its No. 2 market share in ready-to-eat popcorn at more than 20%. Pirate’s Booty Brand also
saw healthy growth in 2020. We see additional upside for these two great brands in 2021 as we pursue more
distribution growth in the year ahead.

Our International business remains a key contributor to our overall company performance and gives us important,
strategic geographic diversification. While 2020 was a challenging year for International as our markets around the
world were disproportionately impacted by COVID-19 restrictions and economic difficulties, our business
outperformed the category, giving us chocolate share gains in all key markets for the year. We are taking steps to
enhance our long-term International financial strength, including the evolution of our go-to-market model in China.
We are confident this and other initiatives across our International operations will enable us to continue to provide
consumers worldwide with the products they love in efficient and effective ways.

We made significant investments this year not only in our brands, but also in technology, supply chain, capabilities
across sales and marketing, and our people. One of our company’s top priorities is advancing our Environmental,
Social and Governance (“ESG”) agenda. We recently announced our science-based greenhouse gas reduction targets
for the years ahead. We continued our strong cocoa sustainability efforts, including achieving our goal to purchase
100% certified and sustainable cocoa, and announced a new deforestation policy and updated packaging
commitments. We continue to advance our efforts to be a more diverse, equitable and inclusive company and to
meaningfully invest in the communities where our employees live and work.

As stockholders who deeply care about the success and future of The Hershey Company, we should be pleased with
the great progress we made in 2020, and the tremendous opportunities that lie ahead of us in 2021 and beyond. We
will continue to execute with excellence against the things within our control and we will continue to show the
agility and resilience that distinguished our business this past year when challenges and opportunities come our way.
We also remain focused on building strategies and capabilities for our future to drive long-term stockholder value
and deliver balanced, accelerated growth.

Thank you for your continued trust in The Hershey Company. I am excited about where we are and where we are
going. We look forward to sharing more details about the past year and the opportunities the lie ahead during the
Annual Meeting.

Michele Buck

Safe Harbor Statement

________________________________________

Please refer to the 2020 Annual Report to Stockholders that accompanies this letter for a discussion of Risk Factors
that could cause future results to differ materially from the forward-looking statements, expectations and
assumptions expressed or implied in this letter to stockholders or elsewhere. This letter to stockholders is not part of
our proxy soliciting material.

TABLE OF CONTENTS
Page

NOTICE OF 2021 ANNUAL MEETING OF STOCKHOLDERS

1
1
2
3
5
6

PROXY STATEMENT SUMMARY
2021 Annual Meeting of Stockholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Voting Matters and Board Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Our Director Nominees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Governance Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Company Strategy and 2020 Business Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Executive Compensation Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PROXY STATEMENT
7
Questions and Answers about the Annual Meeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
13
The Board of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
24
Meetings and Committees of the Board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
27
Proposal No. 1 – Election of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-Employee Director Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
34
Share Ownership of Directors, Management and Certain Beneficial Owners . . . . . . . . . . . . . . . 38
Audit Committee Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
42
Information about our Independent Auditors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
Proposal No. 2 – Ratification of Appointment of Independent Auditors . . . . . . . . . . . . . . . 45
Compensation Discussion & Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
46
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
46
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
52
The Role of the Compensation Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
53
Compensation Components . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
54
Setting Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
55
Base Salary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Annual Incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56
58
Long-Term Incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
61
Perquisites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
61
Retirement Plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
62
Employment Agreements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
62
Severance and Change in Control Plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
62
Stock Ownership Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Compensation Policies and Practices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63
64
Compensation Committee Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
65
2020 Summary Compensation Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
68
2020 Grants of Plan-Based Awards Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
69
Outstanding Equity Awards at 2020 Fiscal-Year End Table . . . . . . . . . . . . . . . . . . . . . . .

2020 Option Exercises and Stock Vested Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
71
2020 Pension Benefits Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71
73
2020 Non-Qualified Deferred Compensation Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
76
Potential Payments upon Termination or Change in Control . . . . . . . . . . . . . . . . . . . . . . .
83
Separation Payments under Confidential Separation Agreement and General Release . . .
83
CEO Pay Ratio Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
84
Equity Compensation Plan Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
85
Proposal No. 3 – Advise on Named Executive Officer Compensation . . . . . . . . . . . . . . . . .
Certain Transactions and Relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
86
Compensation Committee Interlocks and Insider Participation . . . . . . . . . . . . . . . . . . . . . . . . . . 87
Other Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
88
2020 ANNUAL REPORT TO STOCKHOLDERS
Item 1. Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2. Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3. Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4. Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Supplemental Item. Information About Our Executive Officers . . . . . . . . . . . . . . . . . . . . . . . . .
Item 5. Market for the Registrant’s Common Equity, Related Stockholder Matters
and Issuer Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Item 6. Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
19
Item 7. Management’s Discussion and Analysis of Financial Condition and
Results of Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative Disclosures about Market Risk . . . . . . . . . . . . . . . . . . . .
Item 8. Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9. Changes in and Disagreements with Accountants on Accounting and
99
Financial Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
99
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100
101
Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
101
Item 12. Security Ownership of Certain Beneficial Owners and Management and
Related Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and Related Transactions, and Director Independence . . . . . . .
Item 14. Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 15. Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 16. Form 10-K Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Schedule II - Valuation and Qualifying Accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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102
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106
107
108

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15
15
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45

Notice of 2021 Annual Meeting of
Stockholders

Monday, May 17, 2021
10:00 a.m., Eastern Daylight Time

The 2021 Annual Meeting of Stockholders (the “Annual Meeting”) of The Hershey Company (the “Company”) will be held on
Monday, May 17, 2021, beginning at 10:00 a.m., Eastern Daylight Time. Due to the ongoing public health impact of the
coronavirus pandemic, this year’s Annual Meeting will again be a virtual meeting conducted solely via live webcast. You will
be able to attend the Annual Meeting, vote your shares electronically and submit questions during the meeting by visiting
www.virtualshareholdermeeting.com/HSY2021. You may also listen to the meeting by calling 1-877-328-2502. You will not be
able to attend the Annual Meeting in person. Additional information regarding attending the Annual Meeting, voting your
shares and submitting questions can be found in the Proxy Statement.

The purposes of the meeting are as follows:

3.
4.

To elect the 12 nominees named in the Proxy Statement to serve as directors of the Company until the 2022 Annual
Meeting of Stockholders;
To ratify the appointment of Ernst & Young LLP as the Company’s independent auditors for the fiscal year ending
December 31, 2021;
To conduct an advisory vote regarding the compensation of the Company’s named executive officers; and
To discuss and take action on any other business that is properly brought before the Annual Meeting.

The Proxy Statement accompanying this Notice of 2021 Annual Meeting of Stockholders describes each of these items in
detail. The Proxy Statement contains other important information that you should read and consider before you vote.

The Board of Directors of the Company has established the close of business on March 18, 2021 as the record date for
determining the stockholders who are entitled to notice of, and to vote at, the Annual Meeting and any adjournment or
postponement thereof.

The Company is furnishing proxy materials to its stockholders through the internet as permitted under the rules of the Securities
and Exchange Commission. Under these rules, many of the Company’s stockholders will receive a Notice of Internet
Availability of Proxy Materials instead of a paper copy of the Notice of 2021 Annual Meeting of Stockholders and Proxy
Statement, our proxy card, and our Annual Report on Form 10-K. We believe this process gives us the opportunity to serve you
more efficiently by making the proxy materials available quickly online and reducing costs associated with printing and
postage. Stockholders who do not receive a Notice of Internet Availability of Proxy Materials will receive a paper copy of the
proxy materials by mail.

By order of the Board of Directors,

April 7, 2021

James Turoff
Vice President, Assistant Secretary

Your vote is important. Instructions on how to vote are contained in our Proxy Statement and in the Notice of Internet
Availability of Proxy Materials. Please cast your vote by telephone or over the internet as described in those materials.
Alternatively, if you requested a copy of the proxy/voting instruction card by mail, you may mark, sign, date and return
the proxy/voting instruction card in the envelope provided.

[THIS PAGE INTENTIONALLY LEFT BLANK]

Proxy Statement Summary

2021 ANNUAL MEETING OF STOCKHOLDERS

Date and Time:

Monday, May 17, 2021

10:00 a.m., Eastern Daylight Time

Meeting Access:

Webcast: www.virtualshareholdermeeting.com/HSY2021
Phone: 1-877-328-2502 (listen only mode)

Record Date:

March 18, 2021

VOTING MATTERS AND BOARD RECOMMENDATIONS

Proposal 1:

Election of Directors

Voting Matter

Proposal 2:

Ratification of Appointment of Independent
Auditors

Proposal 3:

Advise on Named Executive Officer
Compensation

Board Vote
Recommendation

FOR each nominee

FOR

Page Number with
More Information

This Proxy Statement Summary contains highlights of certain information in this Proxy Statement. Because it is only a
summary, it does not contain all the information that you should consider prior to voting. Please review the complete Proxy
Statement and the Company’s 2020 Annual Report on Form 10-K that accompanies the Proxy Statement for additional
information.

OUR DIRECTOR NOMINEES

You have the opportunity to vote on the election of the following 12 nominees for director. Additional information regarding
each director nominee’s experience, skills and qualifications to serve as a member of the Company’s Board of Directors (the
“Board”) can be found in the Proxy Statement under Proposal No. 1 – Election of Directors.

Name

Years on
Board

Age

Position

Independent

Pamela M. Arway

James W. Brown

Michele G. Buck**

Victor L. Crawford

Robert M. Dutkowsky

Mary Kay Haben

James C. Katzman

M. Diane Koken

Robert M. Malcolm

Former President, Japan/Asia Pacific/
Australia Region, American Express
International, Inc.
Director, Hershey Trust Company;
Member, Board of Managers, Milton
Hershey School
Chairman of the Board, President and
Chief Executive Officer, The Hershey
Company
Chief Executive Officer, Pharmaceutical
Segment, Cardinal Health, Inc.
Former Executive Chairman and Chief
Executive Officer, Tech Data Corporation

Former President, North America, Wm.
Wrigley Jr. Company

Director, Hershey Trust Company;
Member, Board of Managers, Milton
Hershey School
Chairman of the Board, Hershey Trust
Company and Milton Hershey School

Former President, Global Marketing,
Sales & Innovation, Diageo PLC

Anthony J. Palmer***

Chief Executive Officer,
TropicSport

Juan R. Perez

Wendy L. Schoppert

____________________

Chief Information and Engineering
Officer, United Parcel Service, Inc.
Former Executive Vice President and
Chief Financial Officer, Sleep Number
Corporation

Yes

Committee
Memberships*
Compensation+
Executive
Finance & Risk

Audit
Governance

Executive+

Audit
Compensation
Finance & Risk
Governance
Compensation
Executive
Governance+

Finance & Risk
Governance

Audit
Compensation
Audit
Executive
Finance & Risk+
Audit****
Compensation****
Executive
Finance & Risk****
Governance
Compensation
Finance & Risk

Audit
Finance & Risk

***

****

Compensation = Compensation and Executive Organization Committee
Finance & Risk = Finance and Risk Management Committee

Chairman of the Board

Lead Independent Director

Mr. Palmer, as our Lead Independent Director, is an ex-officio member of the Audit Committee, the Compensation and Executive Organization
Committee and the Finance and Risk Management Committee
Committee Chair

GOVERNANCE HIGHLIGHTS

Composition of Director Nominees

Over 50% of director nominees are diverse

Female

Racial/Ethnic

Non-Diverse

50-59

60-69

Strong focus on board refreshment and independence

Director Tenure

Average Tenure: 5 Years

0 - 2 Years

3 - 6 Years

7 - 10 Years

11+ Years

11
Independent
Director Nominees

Gender and Racial/EthnicDiversity42%16%42%Age DiversityAverage Age 6242%58%

Board Highlights

Director nominees have appropriate mix of experiences, skills, qualifications and
backgrounds to drive strategy and risk oversight

Risk Management

Operational Leadership

Innovation Experience

International Experience

Consumer Packaged Goods

Financial/Investment Leadership

Mergers & Acquisitions

Technology Experience

Government Relations/Regulatory

Supply Chain

Corporate Governance

Board Structure Ensures
Strong Oversight

• Four standing independent Board

committees

• Strong Lead Independent Director

position

• Independent directors meet

separately at each
regularly-scheduled Board meeting

• Frequent Board and committee

meetings to ensure awareness and
alignment

Policies and Practices
Align to High Corporate
Governance Standards

• All directors elected annually
• Highly qualified directors reflect
broad mix of skills, experiences
and attributes

• Active role in risk oversight,

including separate risk management
committee

Strong Alignment with
Stockholders’ Interests

• Strong clawback and anti-hedging

policies

• Significant stock ownership

requirements

• Annual advisory vote on executive

compensation
◦ Greater than 90% stockholder

approval every year

COMPANY STRATEGY AND 2020 BUSINESS HIGHLIGHTS

16,880 $8.1B

EMPLOYEES
GLOBALLY

IN ANNUAL
REVENUES

90+

BRANDS

Our vision is to be an innovative snacking powerhouse

We are focused on four strategic imperatives to ensure the Company’s success now and in the future:

Drive core confection
business and broaden
participation in snacking

Deliver profitable,
international growth

Expand competitive
advantage through
differentiated capabilities

Responsibly manage our
operations to ensure the
long-term sustainability
of our business, our planet
and our people

2020 Performance Highlights

2.0%

NET SALES GROWTH

8.8%

ADJUSTED EARNINGS PER
SHARE-DILUTED GROWTH(1)

Over the last three years, we have delivered advantaged
Total Shareholder Return versus our peer group

Total Shareholder Return
December Average 2017 through December Average 2020(2)

(1) While we report our financial results in accordance with U.S. generally accepted accounting principles (“GAAP”), we also use non-GAAP financial
measures in order to provide additional information to investors to facilitate the comparison of past and present performance. Some of the financial
targets under our short- and long-term incentive programs are also based on non-GAAP financial measures. Non-GAAP financial measures are used by
management in evaluating results of operations internally and in assessing the impact of known trends and uncertainties on our business, but they are
not intended to replace the presentation of financial results in accordance with GAAP. Adjusted earnings per share-diluted is a non-GAAP financial
measure. We define adjusted earnings per share-diluted as diluted earnings per share of the Company’s common stock (“Common Stock”), excluding
costs associated with business realignment activities, acquisition-related costs and benefits, long-lived and intangible asset impairment charges, gains
and losses associated with mark-to-market commodity derivatives, pension settlement charges relating to Company-directed initiatives and an
adjustment to a reserve associated with a prior year facility closure.

(2) For our 2018-2020 Performance Stock Unit awards, Total Shareholder Return was measured based on the average closing price of the Common Stock

in the month of December 2017 as compared to the average closing price of the Common Stock in the month of December 2020.

41.9%15.4%46.9%Hershey2018 Peer Group (Median)S&P 500EXECUTIVE COMPENSATION HIGHLIGHTS

Our strategic plan and the financial metrics we establish to help achieve and measure success against that plan serve as the
foundation of our executive compensation program. Our executive compensation program is intended to provide competitive
compensation based on performance and contributions to the Company, to incentivize, attract and retain key executives, to align
the interests of our executive officers and our stockholders and to drive stockholder value over the long term. To achieve these
objectives, our executive compensation program includes the following key features:

• We Pay for Performance by aligning our short- and long-term incentive compensation plans with business strategies to

reward executives who achieve or exceed applicable Company and business division goals.

◦

The target total direct compensation mix in 2020 for our Chief Executive Officer (“CEO”) and our other named
executive officers (“NEOs”), excluding Kevin R. Walling, our former Senior Vice President, Chief Human
Resources Officer and Mary Beth West, our former Senior Vice President, Chief Growth Officer, who both
retired from the Company on February 29, 2020, reflects this philosophy.

At-Risk Compensation = 87%

At-Risk Compensation = 71%

◦
◦

Payouts to our NEOs under our annual cash incentive program for 2020 were 100% performance based.
65% of the equity awards granted to our NEOs in 2020 took the form of performance stock units, which will be
earned based on achievement of pre-determined performance goals.

• We Pay Competitively by targeting total direct compensation for our executive officers, in aggregate, at competitive

pay levels using the median of our peer group for reference.

◦ We regularly review and, as appropriate, make changes to our peer group to ensure it is representative of our

market for talent, our business portfolio, our overall size and our global footprint.

◦ We do not provide excessive benefits and perquisites to our executives.

• We Align Our Compensation Program with Stockholder Interests by providing a significant amount of each NEO’s

compensation opportunity in the form of equity and requiring executive stock ownership.

◦

Equity grants represented 67% of our CEO’s 2020 target total direct compensation and, on average, 51% of the
2020 target total direct compensation for our other NEOs, excluding Mr. Walling and Ms. West.
Stock ownership requirements for our NEOs range from 6x salary (for our CEO) to 3x salary (for NEOs other
than our CEO).

The Board of Directors (the “Board”) of The Hershey Company (the “Company,” “we,” or “us”) is furnishing this Proxy
Statement and the accompanying form of proxy in connection with the solicitation of proxies for the 2021 Annual Meeting of
Stockholders of the Company (the “Annual Meeting”). The Annual Meeting will be held on May 17, 2021, beginning at
10:00 a.m., Eastern Daylight Time (“EDT”). Due to the ongoing public health impact of the coronavirus pandemic
(“COVID-19”), this year’s Annual Meeting will again be a virtual meeting conducted solely via live webcast. You will be able
to attend the Annual Meeting, vote your shares electronically and submit questions during the meeting by visiting
www.virtualshareholdermeeting.com/HSY2021. You may also listen to the Annual Meeting by calling 1-877-328-2502. You
will not be able to attend the Annual Meeting in person.

Important Notice Regarding the Availability of Proxy Materials for the
2021 Annual Meeting of Stockholders to be held on May 17, 2021

The Notice of 2021 Annual Meeting of Stockholders and Proxy Statement, our proxy card, our Annual Report on Form
10-K and other annual meeting materials are available free of charge on the internet at www.proxyvote.com. We intend to
begin mailing our Notice of Internet Availability of Proxy Materials to stockholders on or about April 7, 2021. At that time, we
also will begin mailing paper copies of our proxy materials to stockholders who requested them.

QUESTIONS AND ANSWERS ABOUT THE ANNUAL MEETING

Q: Why is this year’s Annual Meeting being held as a virtual-only meeting?

This year’s Annual Meeting is again being held as a virtual-only meeting conducted solely via live webcast due to the
ongoing public health impact of the coronavirus pandemic COVID-19 and to support the health and well-being of our
stockholders, employees and community members. Holding the Annual Meeting as a virtual-only meeting allows us to
reach the broadest number of stockholders while maintaining our commitment to health and safety.

Q: Who is entitled to attend and vote at the Annual Meeting?

You can attend and vote at the Annual Meeting if, as of the close of business on March 18, 2021 (the “Record Date”),
you were a stockholder of record of the Company’s common stock (“Common Stock”) or Class B common stock
(“Class B Common Stock”). As of the Record Date, there were 146,302,245 shares of our Common Stock and
60,613,777 shares of our Class B Common Stock outstanding.

If you were not a stockholder of record as of the Record Date, you may still attend the Annual Meeting by logging into
the webcast as a guest, but you will not be able to vote before or during the meeting.

Q: How do I attend the Annual Meeting?

This year’s Annual Meeting will be a virtual-only meeting conducted solely via live webcast.

To participate in the Annual Meeting, visit www.virtualshareholdermeeting.com/HSY2021 and enter the 16-digit control
number included on your Notice of Internet Availability of Proxy Materials or your proxy card. The live webcast will
begin at 10:00 a.m. EDT on Monday, May 17, 2021. We encourage you to access the virtual meeting platform at least 15
minutes prior to the start time. If you do not have a 16-digit control number, you will still be able to access the webcast
as a guest, but will not be able to vote your shares or ask a question during the meeting. You may also listen to the
Annual Meeting by calling 1-877-328-2502, but you will not be able to vote your shares or ask a question telephonically.

The virtual meeting platform is fully supported across browsers (Internet Explorer, Firefox, Chrome and Safari) and
devices (desktops, laptops, tablets and mobile phones) running the most updated version of applicable software and
plugins. Participants should ensure they have a strong WiFi connection wherever they intend to participate in the
meeting. Further instructions on how to attend and participate in the Annual Meeting, including how to demonstrate
proof of stock ownership, will be posted on the virtual meeting website.

We will have technicians ready to assist you with any technical difficulties you may have accessing the virtual
meeting. Technical support will be available on the virtual meeting platform beginning at 9:30 a.m. EDT on the day of
the meeting and will remain available until 30 minutes after the meeting has finished.

Q: Can I submit questions before or during the Annual Meeting?

Stockholders have multiple opportunities to submit questions for the Annual Meeting. If you wish to submit a question
prior to the Annual Meeting, you may log into www.proxyvote.com and enter your 16-digit control number. Once past
the login screen, click on “Question for Management,” type in your question, and click “Submit.” Alternatively, if you
wish to submit a question during the Annual Meeting, visit www.virtualshareholdermeeting.com/HSY2021, type your
question into the “Ask a Question” field, and click “Submit.”

Questions pertinent to meeting matters will be answered during the Annual Meeting, subject to time constraints.
Questions regarding personal matters, including those relating to employment, product or service issues or suggestions
for product innovations may not be considered pertinent to meeting matters and therefore may not be answered. Any
questions pertinent to meeting matters that cannot be answered during the meeting due to time constraints will be
posted online and answered on the Investors section of our website at www.thehersheycompany.com. The questions
and answers will be available as soon as practical after the Annual Meeting and will remain available until one week
after posting.

Q: What is the difference between a registered stockholder and a stockholder who owns stock in

street name?

If you hold shares of Common Stock or Class B Common Stock directly in your name on the books of the Company’s
transfer agent, you are a registered stockholder. If you own your Company shares indirectly through a broker, bank or
other holder of record, then you are a beneficial owner and those shares are held in street name.

Q: What are the voting rights of each class of stock?

Stockholders are entitled to cast one vote for each share of Common Stock held as of the Record Date, and 10 votes for
each share of Class B Common Stock held as of the Record Date. There are no cumulative voting rights.

Q: Can I vote my shares before the Annual Meeting?

Yes. If you are a registered stockholder, there are three ways to vote your shares before the Annual Meeting:

By internet (www.proxyvote.com) – Use the internet to transmit your voting instructions until
11:59 p.m. EDT on May 16, 2021. Have your Notice of Internet Availability of Proxy Materials or
proxy card available and follow the instructions on the website to vote your shares.

)

By telephone (800-690-6903) – Submit your vote by telephone until 11:59 p.m. EDT on May 16, 2021. Have
your Notice of Internet Availability of Proxy Materials or proxy card available and follow the instructions
provided by the recorded message to vote your shares.

By mail – If you received a paper copy of the proxy materials, you can vote by mail by filling out the proxy
card enclosed with those materials and returning it pursuant to the instructions set forth on the card. To be
valid, proxy cards must be received before the start of the Annual Meeting.

If your shares are held in street name, your broker, bank or other holder of record may provide you with a Notice of
Internet Availability of Proxy Materials that contains instructions on how to access our proxy materials and vote
online or to request a paper or email copy of our proxy materials. If you received these materials in paper form, the
materials included a voting instruction card so you can instruct your broker, bank or other holder of record how to vote
your shares.

Please see the Notice of Internet Availability of Proxy Materials or the information your bank, broker or other holder
of record provided you for more information on these voting options.

Q: Can I vote during the Annual Meeting instead of by proxy?

If you are a registered stockholder, you can vote during the Annual Meeting any shares that were registered in your
name as the stockholder of record as of the Record Date.

If your shares are held in street name, you can vote those shares during the Annual Meeting only if you have a legal
proxy from the holder of record. If you plan to attend and vote your street-name shares during the Annual Meeting,
you should request a legal proxy from your broker, bank or other holder of record.

To vote your shares during the Annual Meeting, log into www.virtualshareholdermeeting.com/HSY2021 and follow
the voting instructions. You will need the 16-digit control number that is shown on your Notice of Internet Availability
of Proxy Materials or on your proxy card. Shares may not be voted after the polls close.

Whether or not you plan to attend the Annual Meeting, we strongly encourage you to vote your shares by proxy prior
to the Annual Meeting.

Q: Can I revoke my proxy or change my voting instructions once submitted?

If you are a registered stockholder, you can revoke your proxy and change your vote prior to the Annual Meeting by:

•

Sending a written notice of revocation to our Secretary at 19 East Chocolate Avenue, Hershey, Pennsylvania
17033 (the notification must be received by the close of business on May 12, 2021);
Voting again by internet or telephone prior to 11:59 p.m. EDT on May 16, 2021 (only the latest vote you submit
will be counted); or
Submitting a new properly signed and dated paper proxy card with a later date (your proxy card must be received
before the start of the Annual Meeting).

If your shares are held in street name, you should contact your broker, bank or other holder of record about revoking
your voting instructions and changing your vote prior to the Annual Meeting.

If you are eligible to vote during the Annual Meeting, you also can revoke your proxy or voting instructions and
change your vote during the Annual Meeting by logging into www.virtualshareholdermeeting.com/HSY2021 and
following the voting instructions.

Q: What will happen if I submit my proxy but do not vote on a proposal?

If you submit a valid proxy but fail to provide instructions on how you want your shares to be voted, your proxy will
be voted in the manner recommended by the Board on all matters presented in this Proxy Statement, which is as
follows:

•
•
•

“FOR” the election of all director nominees;
“FOR” the ratification of the appointment of Ernst & Young LLP as our independent auditors; and
“FOR” the approval of the compensation of the Company’s named executive officers (“NEOs”).

If any other item is properly presented for a vote at the Annual Meeting, the shares represented by your properly
submitted proxy will be voted at the discretion of the proxies.

Q: What will happen if I neither submit my proxy nor vote my shares during the Annual

Meeting?

If you are a registered stockholder, your shares will not be voted.

If your shares are held in street name, your broker, bank or other holder of record may vote your shares on certain
“routine” matters. The ratification of independent auditors is currently considered to be a routine matter. On this
matter, your broker, bank or other holder of record can:

•
•

Vote your street-name shares even though you have not provided voting instructions; or
Choose not to vote your shares.

The other matters you are being asked to vote on are not routine and cannot be voted by your broker, bank or other
holder of record without your instructions. When a broker, bank or other holder of record is unable to vote shares for
this reason, it is called a “broker non-vote.”

Q: How do I vote my shares in the Company’s Automatic Dividend Reinvestment Service Plan?

Computershare, our transfer agent, has arranged for any shares that you hold in the Automatic Dividend Reinvestment
Service Plan to be included in the total registered shares of Common Stock shown on the Notice of Internet
Availability of Proxy Materials or proxy card we have provided you. By voting these shares, you also will be voting
your shares in the Automatic Dividend Reinvestment Service Plan.

Q: What does it mean if I received more than one Notice of Internet Availability of Proxy

Materials or proxy card?

You probably have multiple accounts with us and/or brokers, banks or other holders of record. You should vote all of
the shares represented by these Notices/proxy cards. Certain brokers, banks and other holders of record have
procedures in place to discontinue duplicate mailings upon a stockholder’s request. You should contact your broker,
bank or other holder of record for more information. Additionally, Computershare can assist you if you want to
consolidate multiple registered accounts existing in your name. To contact Computershare, visit their website at
www.computershare.com/investor; or write to P.O. Box 505000, Louisville, KY 40233-5000; or for overnight
delivery, to Computershare, 462 South 4th Street, Suite 1600, Louisville, KY 40202; or call:

•
•
•
•

(800) 851-4216 Domestic Holders
(201) 680-6578 Foreign Holders
(800) 952-9245 Domestic TDD line for hearing impaired
(312) 588-4110 Foreign TDD line for hearing impaired

Q: How many shares must be present to conduct business during the Annual Meeting?

To carry on the business of the Annual Meeting, a minimum number of shares, constituting a quorum, must be present,
either electronically or by proxy.

On most matters, the votes of the holders of the Common Stock and Class B Common Stock are counted together.
However, there are some matters that must be voted on only by the holders of one class of stock. We will have a
quorum for all matters to be voted on during the Annual Meeting if the following number of votes is present,
electronically or by proxy:

•

For any matter requiring the vote of the Common Stock voting separately: a majority of the votes of the Common
Stock outstanding on the Record Date.

For any matter requiring the vote of the Class B Common Stock voting separately: a majority of the votes of the
Class B Common Stock outstanding on the Record Date.

For any matter requiring the vote of the Common Stock and Class B Common Stock voting together without
regard to class: a majority of the votes of the Common Stock and Class B Common Stock outstanding on the
Record Date.

It is possible that we could have a quorum for certain items of business to be voted on during the Annual Meeting and
not have a quorum for other matters. If that occurs, we will proceed with a vote only on the matters for which a
quorum is present.

Q: What vote is required to approve each proposal?

Assuming that a quorum is present:

•

Proposal No. 1: Election of Directors – the two nominees to be elected by holders of our Common Stock voting
separately as a class who receive the greatest number of votes cast “FOR,” and the 10 nominees to be elected by
holders of our Common Stock and Class B Common Stock voting together who receive the greatest number of
votes cast “FOR,” will be elected as directors.

Proposal No. 2: Ratification of the Appointment of Ernst & Young LLP as Independent Auditors – the affirmative
vote of at least a majority of the votes of the Common Stock and Class B Common Stock (voting together as a
class) represented at the Annual Meeting.

Proposal No. 3: Advise on Named Executive Officer Compensation – the affirmative vote of at least a majority of
the votes of the Common Stock and Class B Common Stock (voting together as a class) represented at the Annual
Meeting.

Q: Are abstentions and broker non-votes counted in the vote totals?

Abstentions are counted as being present and entitled to vote in determining whether a quorum is present. Shares as to
which broker non-votes exist will be counted as present and entitled to vote in determining whether a quorum is
present for any matter requiring the vote of the Common Stock and Class B Common Stock voting together as a class,
but they will not be counted as present and entitled to vote in determining whether a quorum is present for any matter
requiring the vote of the Common Stock or Class B Common Stock voting separately as a class.

If you mark or vote “abstain” on Proposal Nos. 2 or 3, the abstention will have the effect of being counted as a vote
“AGAINST” the proposal. Broker non-votes with respect to Proposal Nos. 1-3 are not included in vote totals and will
not affect the outcome of the vote on those proposals.

Q: Who will pay the cost of soliciting votes for the Annual Meeting?

We will pay the cost of preparing, assembling and furnishing proxy solicitation and other required Annual Meeting
materials. We do not use a third-party solicitor. It is possible that our directors, officers and employees might solicit
proxies by mail, telephone, telefax, electronically over the internet or by personal contact, without receiving additional
compensation. We will reimburse brokers, banks and other nominees, fiduciaries and custodians who nominally hold
shares of our stock as of the Record Date for the reasonable costs they incur furnishing proxy solicitation and other
required Annual Meeting materials to street-name holders who beneficially own those shares on the Record Date.

CORPORATE GOVERNANCE

We have a long-standing commitment to good corporate governance practices. Our corporate governance policies and other
documents establish the high standards of professional and personal conduct we expect of our Board, members of senior
management and all employees, and promote compliance with various financial, ethical, legal and other obligations and
responsibilities.

The business activities of the Company are carried out by our employees under the direction and supervision of our Chairman
of the Board, President and Chief Executive Officer (“CEO”). The Board is responsible for overseeing these activities. In doing
so, each director is required to use his or her business judgment in the best interests of the Company. The Board’s
responsibilities include:

•
•

•

Reviewing the Company’s performance, strategies and major decisions;
Overseeing the Company’s compliance with legal and regulatory requirements and the integrity of its financial
statements;
Overseeing the Company’s policies and practices for identifying, managing and mitigating key enterprise risks;
Overseeing management, including reviewing the CEO’s performance and succession planning for key management
roles; and
Overseeing executive and director compensation, and our compensation program and policies.

Corporate Governance Guidelines

The Board has adopted Corporate Governance Guidelines that, along with the charters of the Board committees, provide the
basic framework for the Board’s operation and role in the governance of the Company. The guidelines include the Board’s
policies regarding director independence, qualifications and responsibilities, access to management and outside advisors,
compensation, continuing education, oversight of management succession and stockholding requirements. They also provide a
process for directors to annually evaluate the performance of the Board.

The Governance Committee is responsible for overseeing and reviewing the Board’s Corporate Governance Guidelines at least
annually and recommending any proposed changes to the Board for approval. The Corporate Governance Guidelines are
available on the Investors section of our website at www.thehersheycompany.com.

Code of Conduct

The Board has adopted a Code of Conduct that applies to all of our directors, officers and employees worldwide. Adherence to
this Code of Conduct assures that our directors, officers and employees are held to the highest standards of integrity. The Code
of Conduct covers areas such as conflicts of interest, insider trading and compliance with laws and regulations. The Audit
Committee oversees the Company’s communication of, and compliance with, the Code of Conduct. The Code of Conduct,
including amendments thereto or waivers granted to a director or officer, if any, can be viewed on the Investors section of our
website at www.thehersheycompany.com.

Environmental, Social and Governance (“ESG”)

We are committed to operating our business with all stakeholders in mind and with a view toward long-term sustainability, even
as our business and society face a variety of existing and emerging challenges. We leverage our expertise along with external
partners to help address these challenges so that we can continue to delight consumers and help make a positive impact in the
world.

Meeting changing
consumer needs
Consumers’ preferences are
changing — from seeking
healthier options that satisfy
different snacking
occasions, to wanting
greater transparency across
the supply chain and
products made with
responsibly sourced
ingredients.

Combating
climate change
Our products rely on a global
supply chain and agricultural
ingredients. Climate change
poses a significant and
increasing pressure on
agricultural commodities and
the communities where we
live, work and source our
ingredients.

Addressing poverty
and supporting
farmer livelihoods
Our complex global supply
chain spans across
communities with high levels
of poverty and inequality.
The raw ingredients we
source come from different
countries with unique laws,
environmental conditions and
concerns, labor standards and
pricing models.

Stakeholder
expectations
A wide variety of
stakeholders, including
consumers, retailers,
investors, governments and
non-governmental
organizations, are
increasingly expecting
companies to use their
operations as a force for
good by making an impact
on some of society’s most
pressing issues.

Sustainability Priorities

Our sustainability efforts are brought to life through our strategy, the Shared Goodness Promise, which can be viewed, along
with the work we do, in our Shared Goodness Sustainability Report on the Sustainability section of our website at
www.thehersheycompany.com.

While we focus on sustainability and social impact across our value chain, our key priorities are focused on

•
•
•

improving the lives of cocoa farmers and cocoa communities;
the environmental priorities of climate change; and
the role of packaging in our business, responsibly sourcing product inputs, maintaining and improving our workplace
for those that work within Hershey and along our value chain, helping kids and teens succeed and positively impacting
the communities where we live and work.

Cocoa Farmers and Cocoa Communities

We support cocoa farmers and their communities through our Cocoa For Good strategy and a commitment to invest $500
million by 2030. We reached a critical milestone in 2020 by delivering on our commitment to source 100% certified and
sustainable cocoa. Our investments go beyond certification and are focused on enabling systemic change to improve farmer
livelihoods and address environmental and social risks in cocoa communities. We do this by investing in programs that:

•

•
•

deliver training and financial support to cocoa farmers and their families so they can grow their business, help improve
their household incomes and economically empower women;
improve quality education and nutrition at schools for children;
work with communities and multiple stakeholders on the ground to eliminate child labor by implementing with our
partners Child Labor Monitoring and Remediation System (“CLMRS”) to identify, track, remediate and report
instances of child labor;
support youth to become tomorrow’s leaders; and
work closely with farmers and communities to protect forests, spread more environmentally responsible agriculture
practices and promote agroforestry and shade-grown cocoa to eliminate deforestation in cocoa communities.

Climate Change

Climate change is a risk not only to our planet and people but also to the sustainability of our business. In 2020, we set a
science-based greenhouse gas reduction goal to cut our absolute Scope 1 and Scope 2 emissions by more than 50% and our
absolute Scope 3 emissions by 25% by 2030 compared to a 2018 baseline. This meets the highest ambition level currently
recognized by the Science Based Targets Initiative and aligns with the goals of the Paris Climate Agreement to limit global
warming to 1.5°C below pre-industrial levels. Supported by our Environmental and Deforestation policies, this will require us
to invest in manufacturing efficiencies, move to renewable energy, work with suppliers and farmers to reduce on-farm
emissions, and reduce waste and packaging, to name a few of our priorities. Our Environmental and Deforestation policies are
available for viewing on the Sustainability section of our website at www.thehersheycompany.com.

Packaging

We have increased our commitments toward both reducing our overall packaging footprint and making our packaging more
sustainable. We achieved our commitment to decrease our packaging by 25 million pounds five years ahead of schedule, and
committed to decreasing our packaging by an additional 25 million pounds by 2030. We also have committed to making 100%
of our plastic packaging reusable, recyclable, or compostable by 2030.

Responsible Sourcing

We are committed to sustainably sourcing our ingredients and helping to ensure human rights protections across our entire
value chain. In 2020, Hershey analyzed global environmental and social risks of our ingredients and raw materials alongside
spend data to identify priority supply chains for future responsible sourcing investments and programming. We identified five
priorities: cocoa, dairy, sugar, palm oil, and pulp and paper. This prioritization helps us target where we can make the biggest
impact while best reducing risks in our supply chain. Additionally,we are strengthening our human rights due diligence across
our supply chain including a revised Tier 1 Supplier Program and Responsible Recruitment Program with a goal of enrolling
100% of high-risk suppliers by the end of 2021.

Social Impact

Human Capital

The remarkable people employed by the Company and the individuals who work along our value chain are our most important
assets. Without them we would not be able to fulfil our purpose to Make More Moments of Goodness. For individuals
throughout our business, 2020 was not a normal year. Immediately following the onset of the COVID-19 pandemic, we rapidly
took steps to strengthen our employee health and safety protocols. We adapted and expanded employee benefits to support the
physical, emotional and economic well-being of our employees. By focusing on the changing consumer and working to fulfil
our purpose, we concluded the year with no significant layoffs. COVID-19 was not the only event of 2020 that demanded a
bold response.

Diversity, Equity and Inclusion

In 2020, the Company accelerated its diversity, equity, and inclusion efforts and elevated work in these areas to an enterprise-
wide business imperative because we believe in our responsibility to live and visibly demonstrate our values. The Pathways
Project – a five-year plan to make Hershey more diverse and inclusive – has three focus areas:

•

Pathways to Join: We committed to representation expansion, with an initial focus on increasing diverse talent in our
retail sales and manufacturing teams.

Pathways to Grow: We committed to expanding career development actions to increase diverse talent across
commercial and people leadership roles. We delivered commercial and financial acumen trainings, unconscious bias
and microinequities training, and leadership development sessions focused on feedback and coaching, creating
business opportunities, influencing others and utilizing emotional intelligence as a leadership capability.

Pathways to Reach Out: We established our first-ever corporate scholarship endowment with Thurgood Marshall
College Fund (“TMCF”), which will provide students from TMCF’s historically Black colleges and universities
financial support to complete their education in food science. The initial $1.5 million investment will grow to $3
million over the next decade. The Company also created a three-year partnership to support the Equal Justice Initiative
to promote internal and external historical education. Our African-American Business Resource Group established a
meaningful partnership with our local NAACP chapter’s Afro-Academic, Cultural, Technological and Scientific
Olympics program to conduct virtual mentorships and coaching opportunities with Harrisburg, Pennsylvania teens.

Supporting Youth

We are committed to helping children succeed and reach their full potential. Our employees regularly mentor students and
volunteer with Milton Hershey School. We have also forged partnerships that support children’s education and nutrition, using
our expertise as a snacking company to provide nutritious snacks that help children in cocoa communities learn in school. Our
ViVi school feeding program reaches more than 50,000 students a day in Ghana and has been proven to reduce anemia by 40%.
Our Heartwarming Project builds upon our brands’ role of creating connections and works to equip over 667,000 children and
teens across the U.S. with the social and emotional skills they need to build meaningful connections with one another and their
communities, enhancing youth well-being.

Investing in Communities

We have a long tradition of putting people first. From supporting causes our employees care about to investing in the long-term
success of the communities where we live and work, our philanthropy and volunteerism efforts reflect how we bring to life our
value of making a difference. As part of our COVID-19 response, in 2020, we invested over $1 million to establish a production
line for disposable masks in Hershey, Pennsylvania. This ensured an ongoing supply of masks during a time when personal
protective equipment was scarce. We donated more than 1.5 million masks to 85 different community and health care
organizations, including two dozen school districts. In 2020, we also focused much of our philanthropic giving on racial justice
and COVID-19 relief efforts. We deepened our long-time partnerships with NAACP-ACTSO in Greater Harrisburg and
initiated a scholarship endowment with the Thurgood Marshall Scholarship Fund. We also committed support to the Equal
Justice Initiative and mobilized employees to support these and other racial justice organizations. Also, knowing that frontline
healthcare workers and hospital staff faced challenges throughout the pandemic in 2020, we established a ‘Healthcare Heroes’
rapid response product donation care package program, donating over $1.5 million worth of product to more than 200 hospitals
and non-profits directly supporting COVID-19 relief efforts.

Governance

Managing ESG and sustainability initiatives at Hershey and operating with integrity are key drivers for how we build trust with
our consumers and make a positive impact in our society. We have an ESG and sustainability governance model that includes a
multi-level operating structure to ensure we are aligned on the most important issues facing the Company and allocating the
right resources to drive progress within our Shared Goodness Promise. Accountability for managing ESG and sustainability
across the enterprise sits with the Vice President of Corporate Communications and Global Sustainability.

•

Board of Directors. Oversees our ESG and sustainability programs and reviews the most important emerging trends, risks
and opportunities.
Executive Committee. Our CEO and her direct reports conduct at least quarterly reviews of the Shared Goodness Promise
strategy, data and progress against our commitments and targets and emerging ESG and sustainability challenges and
opportunities.
ESG and Sustainability Steering Committee. Led by our Chief Supply Chain Officer and comprised of key business
leaders and owners who meet monthly throughout the year to review progress, discuss challenges and opportunities and
approve key decisions related to our global ESG and sustainability programs.

• Global ESG and Sustainability Team and cross-functional working teams. Led by the Senior Director of Global

Sustainability and Social Impact, these teams are made up of leaders from across the business who manage the strategy,
implementation and reporting of our global ESG and sustainability initiatives. They are in regular communication with
external stakeholders who provide valuable perspectives and insights into our program decisions and focus areas.

Stockholder and Interested Party Communications with Directors

Stockholders and other interested parties may communicate with our directors in several ways. Communications regarding
accounting, internal accounting controls or auditing matters may be emailed to the Audit Committee at
auditcommittee@hersheys.com or sent to the Audit Committee at the following address:

Audit Committee
c/o Secretary
The Hershey Company
19 East Chocolate Avenue
P.O. Box 819
Hershey, PA 17033-0819

Stockholders and other interested parties also can submit comments, confidentially and anonymously if desired, to the Audit
Committee by calling the Hershey Concern Line at (800) 871-3659, by accessing the Hershey Concern Line website at
www.HersheysConcern.com or emailing ethics@hersheys.com.

Stockholders and other interested parties may contact any of the independent directors, including the Lead Independent
Director, as well as the independent directors as a group, by writing to the specified party at the address set forth above or by
emailing the independent directors (or a specific independent director, including the Lead Independent Director) at
independentdirectors@hersheys.com. Stockholders and other interested parties may also contact any of the independent
directors using the Hershey Concern Line website noted above.

Communications to the Audit Committee, any of the independent directors and the Hershey Concern Line are processed by the
Office of General Counsel. The Office of General Counsel reviews and summarizes these communications and provides reports
to the applicable party on a periodic basis. Communications regarding any accounting, internal control or auditing matter are
reported immediately to the Audit Committee, as are allegations about our officers. The Audit Committee will address
communications from any interested party in accordance with our Board-approved Procedures for Submission and Handling of
Complaints Regarding Compliance Matters, which are available for viewing on the Investors section of our website at
www.thehersheycompany.com. Solicitations, junk mail and obviously frivolous or inappropriate communications are not
forwarded to the Audit Committee or the independent directors, but copies are retained and made available to any director who
wishes to review them.

Director Independence

The Board, in consultation with the Governance Committee, determines which of our directors are independent. The Board has
adopted categorical standards for independence that the Board uses in determining which directors are independent. The Board
bases its determination of independence for each director on the more stringent independence standards applicable to Audit
Committee members regardless of whether such director serves on the Audit Committee. These standards are contained in the
Board’s Corporate Governance Guidelines.

Applying these categorical standards for independence, as well as the independence requirements set forth in the listing
standards of the New York Stock Exchange (the “NYSE Rules”) and the rules and regulations of the Securities and Exchange
Commission (“SEC”), the Board determined that the following directors recommended for election at the Annual Meeting are
independent: Pamela M. Arway, James W. Brown, Victor L. Crawford, Robert M. Dutkowsky, Mary Kay Haben, James C.
Katzman, M. Diane Koken, Robert M. Malcolm, Anthony J. Palmer, Juan R. Perez and Wendy L. Schoppert. In addition, the
Board determined the following individuals who will continue to serve as directors until the Annual Meeting are independent:
Charles A. Davis and David L. Shedlarz. The Board determined that Michele G. Buck is not independent because she is an
executive officer of the Company.

In making its independence determinations, the Board, in consultation with the Governance Committee, reviewed the direct and
indirect relationships between each director and the Company and its subsidiaries, as well as the compensation and other
payments each director received from or made to the Company and its subsidiaries.

In making its independence determinations with respect to Ms. Koken and Messrs. Brown and Katzman, the Board considered
their roles as current members of the board of directors of Hershey Trust Company and the board of managers (governing body)
of Milton Hershey School, as well as certain transactions the Company had or may have with these entities.

Hershey Trust Company, as trustee for the trust established by Milton S. and Catherine S. Hershey that has as its sole
beneficiary Milton Hershey School (such trust, the “Milton Hershey School Trust”), is our controlling stockholder. Hershey
Trust Company is in turn owned by the Milton Hershey School Trust. As such, Hershey Trust Company, Milton Hershey
School, the Milton Hershey School Trust and companies owned by the Milton Hershey School Trust are considered affiliates of
the Company under SEC rules. During 2020, we had a number of transactions with Hershey Trust Company, Milton Hershey
School and companies owned by the Milton Hershey School Trust involving the purchase and sale of goods and services in the
ordinary course of business. We have outlined these transactions in greater detail in the section entitled “Certain Transactions
and Relationships.” We have provided information about Company stock owned by Hershey Trust Company, as trustee for the
Milton Hershey School Trust, and by Hershey Trust Company for its own investment purposes in the section entitled
“Information Regarding Our Controlling Stockholder.”

Ms. Koken and Messrs. Brown and Katzman do not receive any compensation from The Hershey Company, from Hershey
Trust Company or from Milton Hershey School other than compensation they receive or will receive in the ordinary course as
members of the board of directors or board of managers of each of those entities, as applicable. In addition, Ms. Koken and
Messrs. Brown and Katzman do not vote on Board decisions in connection with the Company’s transactions with Hershey Trust
Company, Milton Hershey School and companies owned by the Milton Hershey School Trust. The Board therefore concluded
that the positions Ms. Koken and Messrs. Brown and Katzman have as members of the board of directors of Hershey Trust
Company and the board of managers of Milton Hershey School do not impact their independence.

Director Nominations

The Governance Committee is responsible for identifying and recommending to the Board candidates for Board membership.
As our controlling stockholder, Hershey Trust Company, as trustee for the Milton Hershey School Trust, also may from time to
time recommend to the Governance Committee, or elect outright, individuals to serve on our Board.

In administering its responsibilities, the Governance Committee has not adopted formal selection procedures, but instead
utilizes general guidelines that allow it to adjust the selection process to best satisfy the objectives established for any director
search. The Governance Committee considers director candidates recommended by any reasonable source, including current
directors, management, stockholders and other sources. The Governance Committee evaluates all director candidates in the
same manner, regardless of the source of the recommendation.

From time to time, the Governance Committee engages a paid third-party consultant to assist in identifying and evaluating
director candidates. The Governance Committee has sole authority under its charter to retain, compensate and terminate these
consultants. At the beginning of 2020, the Governance Committee retained Spencer Stuart and Heidrick & Struggles to assist in
identifying potential future director candidates. Beginning in August 2020, the Governance Committee engaged Daversa
Partners to assist in that process.

Stockholders desiring to recommend or nominate a director candidate must comply with certain procedures. If you are a
stockholder and desire to nominate a director candidate at the 2022 Annual Meeting of Stockholders of the Company, you must
comply with the procedures for nomination set forth in the section entitled “Information Regarding the 2022 Annual Meeting of
Stockholders.” Stockholders who do not intend to nominate a director at an annual meeting may recommend a director
candidate to the Governance Committee for consideration at any time. Stockholders desiring to do so must submit their
recommendation in writing to The Hershey Company, c/o Secretary, 19 East Chocolate Avenue, Hershey, Pennsylvania 17033,
and include in the submission all of the information that would be required if the stockholder nominated the candidate at an
annual meeting. The Governance Committee may require the nominating stockholder to submit additional information before
considering the candidate.

There were no changes to the procedures relating to stockholder nominations during 2020, and there have been no changes to
such procedures to date in 2021. These procedural requirements are intended to ensure the Governance Committee has
sufficient time and a basis on which to assess potential director candidates and are not intended to discourage or interfere with
appropriate stockholder nominations. The Governance Committee does not believe that these procedural requirements subject
any stockholder or proposed nominee to unreasonable burdens. The Governance Committee and the Board reserve the right to
change the procedural requirements from time to time and/or to waive some or all of the requirements with respect to certain
nominees, but any such waiver shall not preclude the Governance Committee from insisting upon compliance with any and all
of the above requirements by any other recommending stockholder or proposed nominees.

THE BOARD OF DIRECTORS

General Oversight

The Board has general oversight responsibility for the Company’s affairs. Although the Board does not have responsibility for
day-to-day management of the Company, Board members stay informed about the Company’s business through regular
meetings, site visits and other periodic interactions with management. The Board is deeply involved in the Company’s strategic
planning process. The Board also plays an important oversight role in the Company’s leadership development, succession
planning and risk management processes.

Composition

The Board is currently comprised of 14 members, each serving a one-year term that expires at the Annual Meeting. Eleven of
the 12 director nominees are considered independent under the NYSE Rules and the Board’s Corporate Governance Guidelines.

Leadership Structure

The Company’s governance documents provide the Board with flexibility to select the leadership structure that is most
appropriate for the Company and its stockholders. The Board regularly evaluates its governance structure and has concluded
that the Company and its stockholders are best served by not having a formal policy regarding whether the same individual
should serve as both Chairman of the Board and CEO. This approach allows the Board to exercise its business judgment in
determining the most appropriate leadership structure in light of the current facts and circumstances facing the Company,
including the composition and tenure of the Board, the tenure of the CEO, the strength of the Company’s management team, the
Company’s recent financial performance, the Company’s current strategic plan and the current economic environment, among
other factors.

Michele G. Buck currently serves as our Chairman of the Board, President and CEO. The Board believes that combining the
roles of Chairman of the Board and CEO under Ms. Buck’s leadership is in the best interests of the Company and its
stockholders for several reasons:

• Ms. Buck has served as the Company’s CEO and a member of the Board for more than four years. During that time,
she has fostered a strong working relationship between the Board and management and has cultivated a high level of
trust with the Board. She also has a deep understanding of Board governance and operations through her service as
Lead Director of New York Life Insurance Company.

•

Having served as an executive in numerous positions with the Company for more than fifteen years, Ms. Buck has an
unparalleled knowledge of the Company and its products, which the Board believes puts her in the best position to lead
the Board through the strategic business issues facing the Company. During her tenure as CEO, Ms. Buck has proven
her ability to drive business strategy and operational excellence. The Board believes that having Ms. Buck leverage
these skills as Chairman of the Board provides the Company with a significant competitive advantage in the current
marketplace.

The Board believes that combining the roles of Chairman of the Board and CEO promotes decisive, unified leadership,
which enables the Company to make rapid strategic decisions in the face of increasing competition and shifting market
opportunities.

The Board also recognizes the importance of strong independent Board leadership. For that reason, the Board elected
Charles A. Davis to serve as Lead Independent Director when Ms. Buck became Chairman of the Board in October 2019. In
May 2020, the Board elected Anthony J. Palmer to succeed Mr. Davis as Lead Independent Director.

Under the terms of the Board’s Corporate Governance Guidelines, the Lead Independent Director’s responsibilities include the
following:

•

•
•

•

•
•

•
•
•

•
•

In the absence of the Chairman of the Board, presiding at all Board and stockholder meetings;

Calling meetings of the independent directors of the Board, in addition to the executive sessions of independent
directors held after each Board meeting;
Establishing the agenda and presiding at all executive sessions and other meetings of the independent directors of the
Board;

Communicating with the independent directors of the Board between meetings as necessary or appropriate;
Serving as a liaison between the Chairman of the Board and the independent directors, ensuring independent director
consensus is communicated to the Chairman of the Board, and communicating the results of meetings of the
independent directors to the Chairman of the Board and other members of management, as appropriate;
In coordination with the CEO, approving Board meeting agendas and schedules to assure there is sufficient time for
discussion of all agenda items;

Approving Board meeting materials and other information sent to the Board;
Evaluating the quality and timeliness of information sent to the Board by the CEO and other members of management;

Assisting the Chairman of the Board in implementing and overseeing the Board succession planning process;
Assisting the Chairman of the Board with crisis management matters;
Overseeing the evaluation of the CEO;

Assisting the chair of the Governance Committee with Board and individual director evaluations; and
Being available for consultation and direct communication at the request of major stockholders.

The Board has determined that Mr. Palmer is an independent member of the Board under the NYSE Rules and the Board’s
Corporate Governance Guidelines.

The Board has established five standing committees to assist with its oversight responsibilities: (1) Audit Committee;
(2) Compensation and Executive Organization Committee (“Compensation Committee”); (3) Finance and Risk Management
Committee; (4) Governance Committee; and (5) Executive Committee. Each of the Audit Committee, the Compensation
Committee, the Finance and Risk Management Committee, and the Governance Committee is comprised entirely of
independent directors. Finally, Ms. Koken and Messrs. Brown and Katzman are direct representatives of the Company’s largest
stockholder. This composition of our Board helps to ensure that boardroom discussions reflect the views of management, our
independent directors and our stockholders.

Board Role in Risk Oversight

Our Board takes an active role in risk oversight. While management is responsible for identifying, evaluating, managing and
mitigating the Company’s exposure to risk, it is the Board’s responsibility to oversee the Company’s risk management process
and to ensure that management is taking appropriate action to identify, manage and mitigate key risks and keeping the Board
appropriately informed. The Board administers its risk oversight responsibilities both through active review and discussion of
key risks facing the Company and by delegating certain risk oversight responsibilities to committees for further consideration
and evaluation.

Board of
Directors

• Review and evaluate strategic plans and associated risks
• Oversee enterprise risk management (“ERM”) framework and the overall ERM process
• Conduct annual succession plan reviews
• Oversee ESG programs and policies, including sustainability and climate change

Audit
Committee

• Oversee legal and

regulatory
compliance and the
Code of Conduct

• Oversee risks
relating to key
accounting policies

• Review internal
controls with
management and
internal auditors

Compensation
and Executive
Organization
Committee

• Oversee risks
relating to
compensation
program and
policies

• Employ independent

compensation
consultants to assist
in reviewing
compensation
program, including
potential risks

• Oversee succession
planning and talent
processes and
programs, including
Human Capital
Management and
Diversity, Equity
and Inclusion

Finance and Risk
Management
Committee

Governance
Committee

Executive
Committee

• Review key

• Oversee governance-

• Approve related

related risks

• Oversee compliance
with key corporate
governance
documents

party transactions
between the
Company and
entities affiliated
with the Company
and certain of its
directors

enterprise risks
identified through
the ERM process as
well as risk
mitigation plans,
including
information security

• Oversee key

financial risks

• Oversee and approve

merger and
acquisition activities
and related risks

The decision to administer the Board’s oversight responsibilities in this manner has an important effect on the Board’s
leadership and committee structure, described in more detail above. The Board believes that its structure – including a
strong Lead Independent Director, 13 of 14 independent directors and key committees comprised entirely of independent
directors – helps to ensure that key strategic decisions made by senior management, up to and including the CEO, are reviewed
and overseen by independent directors of the Board.

Information Security

As indicated above, the Finance and Risk Management Committee is responsible for reviewing key enterprise risks identified
through the ERM process, which includes information security strategies and risks, as well as data privacy and protection risks
and mitigation strategies (“Information Security”). At each regularly scheduled Finance and Risk Management Committee
meeting, management, through the Company’s Chief Information Security Officer, reports on Information Security controls,
audits, guidelines and developments. The Chief Information Security Officer oversees the dedicated Information Security team,
which works in partnership with internal audit to review information technology-related internal controls with our external
auditors as part of the overall internal controls process. Annual third-party audits are also conducted on penetration testing and
overall program maturity.

Our Company-wide Information Security training program includes:

•
•

•

Security awareness training, including regular phishing simulations;
Acceptable use training; and

Other targeted trainings throughout the year.

We currently maintain a cyber insurance policy that provides coverage for security breaches. The Company has neither
experienced an Information Security breach nor incurred any breach-related expenses over the last three years.

Experiences, Skills and Qualifications
The Governance Committee works with the Board to determine the appropriate skills, experiences and attributes that should be
possessed by the Board as a whole as well as its individual members. While the Governance Committee has not established
minimum criteria for director candidates, in general, the Board seeks individuals with skills and backgrounds that will
complement those of other directors and maximize the diversity and effectiveness of the Board as a whole. The Board also
seeks individuals who bring unique and varied perspectives and life experiences to the Board. As such, the Governance
Committee assists the Board by recommending prospective director candidates who will enhance the overall diversity of the
Board. The Board views diversity broadly, taking into consideration the age, professional experience, race, education, gender
and other attributes of its members. In addition, the Board’s Corporate Governance Guidelines describe the general experiences,
qualifications, attributes and skills sought by the Board of any director nominee, including:

Qualifications, Attributes and Skills

Knowledge and Experience

ü Integrity

ü Judgment

ü Skill

ü Diversity

ü Consumer Products

ü Innovation

ü Mergers and Acquisitions

ü Government Relations

ü Ability to express informed, useful and constructive views

ü Supply Chain

ü Experience with businesses and other organizations of comparable size

ü Emerging Markets

ü Ability to commit the time necessary to learn our business and to
prepare for and participate actively in committee meetings and in
Board meetings

ü Interplay of skills, experiences and attributes with those of the other

Board members

ü Finance

ü Marketing

ü Risk Management

ü Technology

In addition to evaluating new director candidates, the Governance Committee regularly assesses the composition of the Board
in order to ensure it reflects an appropriate balance of knowledge, skills, expertise, diversity and independence. As part of this
assessment, each director is asked to identify and assess the particular experiences, skills and other attributes that qualify him or
her to serve as a member of the Board. Based on the most recent assessment of the Board’s composition completed in February
2021, the Governance Committee and the Board have determined that, in light of the Company’s current business structure and
strategies, the Board has an appropriate mix of director experiences, skills, qualifications and backgrounds.

The following chart provides a summary of the collective qualifications of our director nominees:

Experience

Qualifications

Board
Composition

Risk Management

Operational Leadership

Innovation

International

Consumer Packaged Goods (“CPG”)

Financial/Investment Leadership

Mergers & Acquisitions (“M&A”)

Technology

Government Relations/Regulatory

Supply Chain

Experience with ERM programs (through operations or via board/
committee oversight), including strategic, financial, operational and
commercial risks, as well as experience with cybersecurity risk and/or
ESG oversight/execution
Functional experience in a senior operating position (President, Chief
Operating Officer, head of large division) within a public/private
company, including current or recent experience as a public company
CEO
Experience in research & development/new product and packaging
innovation, proven track record of implementing innovative ways of
working
Significant experience working and managing operations in markets
outside the US, combined with an intimate understanding of issues,
trends and other relevant business activities in those markets

Experience in a senior level position of a durable or non-durable
consumer-oriented company, preferably within the fast-moving
consumer goods sector; senior-level experience with consumer
marketing, sales and/or CPG retailers
Has been a public company Chief Financial Officer, Audit Partner or
has chaired a public company Audit Committee or has significant
experience in capital markets, investment banking, corporate finance,
financial reporting or the financial management of a major
organization
Experience sourcing, negotiating and integrating complex M&A
deals, either as a senior operating executive or an investment banking
or private equity professional
Recent leadership experience implementing new technologies to drive
efficiencies and deliver commercial advantage; significant experience
with data analytics or enterprise digital transformation and ability to
drive unique insights that lead to better strategic decisions and actions;
senior leadership in a digital marketing organization or business unit

Experience in a government capacity at the state or federal level and/
or senior executive experience within legal, regulatory or other policy-
making functions
Experience at a senior level managing or overseeing global supply
chain strategy and execution for a major corporation, including
responsibility for demand planning, procurement/sourcing, shipping,
warehousing and logistics management

92%

75%

58%

58%.

50%

42%

33%

A description of the most relevant experiences, skills and attributes that qualify each director nominee to serve as a member of
the Board is included in his or her biography.

MEETINGS AND COMMITTEES OF THE BOARD

Meetings of the Board of Directors and Director Attendance at Annual Meeting

The Board held 12 meetings in 2020. Each incumbent director attended at least 92% of all of the meetings of the Board and
committees of the Board on which he or she served in 2020. Average director attendance for all meetings equaled 98%.

In addition, the independent directors meet regularly in executive session at every Board meeting and at other times as the
independent directors deem necessary. These meetings allow the independent directors to discuss important issues, including
the business and affairs of the Company as well as matters concerning management, without any member of management
present. Each executive session is chaired by the Lead Independent Director. In the absence of the Lead Independent Director,
executive sessions are chaired by an independent director assigned on a rotating basis. Members of the Audit Committee,
Compensation Committee, Finance and Risk Management Committee, and Governance Committee also meet regularly in
executive session.

Directors are expected to attend our annual meetings of stockholders. Eleven of the twelve directors standing for election at the
2020 Annual Meeting of Stockholders of the Company attended the virtual meeting.

Committees of the Board

The Board has established five standing committees. Membership on each of these committees, as of March 18, 2021, is shown
in the following chart:

Compensation
and Executive
Organization

Chair

Finance and Risk
Management

Governance

Executive

Chair

Name

Audit

Pamela M. Arway

James W. Brown

Michele G. Buck

Victor L. Crawford

Charles A. Davis

Robert M. Dutkowsky

Mary Kay Haben

James C. Katzman

M. Diane Koken

Robert M. Malcolm

Anthony J. Palmer

Juan R. Perez

Wendy L. Schoppert

David L. Shedlarz

____________________

Committee Member

* Ex-Officio

Chair

The Board’s Corporate Governance Guidelines require that every member of the Audit Committee, Compensation Committee,
Finance and Risk Management Committee, and Governance Committee be independent.

The Board may also from time to time establish committees of limited duration for a special purpose. No such committees were
established in 2020.

The table below identifies the number of meetings held by each standing committee in 2020, provides a brief description of the
duties and responsibilities of each committee, and provides general information regarding the location of each committee’s
charter:

Audit Committee
Duties and
Responsibilities

• Oversee financial reporting processes and integrity of the financial statements.
• Oversee compliance with legal and regulatory requirements.
• Oversee independent auditors and the internal audit function.
• Approve audit and non-audit services and fees.
• Oversee (in consultation with the Finance and Risk Management Committee) risk management

Meetings in 2020: 6

processes and policies.

• Review adequacy of internal controls.
• Review Quarterly and Annual Reports.
• Review earnings releases.

General Information • All Audit Committee members are financially literate. Ms. Schoppert and Messrs. Crawford and

Shedlarz qualify as “audit committee financial experts.”

• Charter can be viewed on the Investors section of our website at www.thehersheycompany.com.
• Charter prohibits any member of the Audit Committee from serving on the audit committees of

more than two other public companies unless the Board determines that such simultaneous service
would not impair the ability of the director to effectively serve on the Committee.

Compensation and Executive Organization Committee
Duties and
Responsibilities

compensation program and policies.

• Establish executive officer compensation (other than CEO compensation) and oversee

Meetings in 2020: 6

• Evaluate CEO performance and make recommendations regarding CEO compensation.
• Review director compensation.
• Make equity grants under and administer the Equity and Incentive Compensation Plan (the

“EICP”).

• Establish target award levels and make awards under the annual cash incentive component of the

EICP.

• Review the Company’s executive organization.

General Information • Charter can be viewed on the Investors section of our website at www.thehersheycompany.com.

Finance and Risk Management Committee
Duties and
Responsibilities

• Oversee management of the Company’s assets, liabilities and risks.
• Review capital projects, acquisitions and dispositions of assets and changes in capital structure.
• Review the annual budget and monitor performance against operational plans.
• Review principal banking relationships, credit facilities and commercial paper programs.
• Oversee (in consultation with the Audit Committee) risk management processes and policies.
• Charter can be viewed on the Investors section of our website at www.thehersheycompany.com.

Meetings in 2020: 6

General Information

Governance Committee
Duties and
Responsibilities

Meetings in 2020: 5

• Review the composition of the Board and its committees.
• Identify, evaluate and recommend candidates for election to the Board.
• Review corporate governance matters and policies, including the Board’s Corporate Governance

Guidelines.

General Information

• Administer the Company’s Related Person Transaction Policy.
• Evaluate the performance of the Board, its independent committees and each director.
• Charter can be viewed on the Investors section of our website at www.thehersheycompany.com.

Executive Committee
Duties and
Responsibilities

Meetings in 2020: 1
• Manage the business and affairs of the Company, to the extent permitted by the Delaware General

Corporation Law, when the Board is not in session.

• Review and approve related-party transactions between the Company and Hershey Trust Company,

Hershey Entertainment & Resorts Company and/or Milton Hershey School, or any of their
affiliates.

General Information • Charter can be viewed on the Investors section of our website at www.thehersheycompany.com.
• For more information regarding the review, approval or ratification of related-party transactions,

please refer to the section entitled “Certain Transactions and Relationships.”

PROPOSAL NO. 1 – ELECTION OF DIRECTORS

ü The Board of Directors unanimously recommends that stockholders

vote FOR each of the nominees for director at the 2021 Annual Meeting

The first proposal to be voted on at the Annual Meeting is the election of 12 directors. If elected, the directors will hold office
until the 2022 Annual Meeting of Stockholders of the Company or until their successors are elected and qualified.

Election Procedures

We have two classes of common stock outstanding: Common Stock and Class B Common Stock. Under our certificate of
incorporation and by-laws:

•

One-sixth of the total number of our directors (which equates presently to two directors) will be elected by the holders
of our Common Stock voting separately as a class. For the 2021 Annual Meeting, the Board has nominated Victor L.
Crawford and Robert M. Dutkowsky for election by the holders of our Common Stock voting separately as a class.

The remaining 10 directors will be elected by the holders of our Common Stock and Class B Common Stock voting
together without regard to class.

With respect to the nominees to be elected by the holders of the Common Stock and the Class B Common Stock voting
together, the 10 nominees receiving the greatest number of votes of the Common Stock and Class B Common Stock will be
elected as directors. With respect to the nominees to be elected by the holders of the Common Stock voting separately as a
class, the two nominees receiving the greatest number of votes of the Common Stock will be elected as directors.

The Board’s Corporate Governance Guidelines provide that directors will generally not be nominated for re-election after their
72nd birthday. All of the directors standing for election at the 2021 Annual Meeting satisfied the applicable age guideline.

All nominees for election as director have indicated their willingness to serve if elected. If a nominee becomes unavailable for
election for any reason, the proxies will have discretionary authority to vote for a substitute.

Nominees for Director

The Board unanimously recommends the following nominees for election at the 2021 Annual Meeting. These nominees were
recommended to the Board by the Governance Committee. In making its recommendation, the Governance Committee
considered the experience, qualifications, attributes and skills of each nominee, as well as each director’s past performance on
our Board, as reflected in the Governance Committee’s annual evaluation of Board and committee performance. This
evaluation considers, among other things, each director’s individual contributions to the Board, the director’s ability to work
collaboratively with other directors and the effectiveness of the Board as a whole.

On the following pages, we provide certain biographical information about each nominee for director, as well as information
regarding the nominee’s specific experience, qualifications, attributes and skills that qualify him or her to serve as a director and
as a member of the committee(s) of the Board on which the nominee serves.

Former President, Japan/Asia Pacific/Australia Region, American Express International, Inc., a global
payments, network and travel company, and its subsidiaries (October 2005 to January 2008)

QUALIFICATIONS, ATTRIBUTES AND SKILLS

Throughout her 21-year career with American Express Company, Inc., Ms. Arway gained experience in the areas of
finance, marketing, international business, government affairs, consumer products and human resources. She is a
significant contributor to the Board in each of these areas.

PREVIOUS BUSINESS EXPERIENCE

EDUCATION

• Spent 21 years in positions of increasing responsibility at

• Bachelor’s degree in languages from Memorial

American Express Company, Inc. and its subsidiaries

University of Newfoundland

CURRENT PUBLIC AND OTHER KEY DIRECTORSHIPS

• Carlson Inc. (May 2019 to present)
• Iron Mountain Incorporated (May 2014 to present)
• DaVita Inc. (July 2009 to present)

• Masters of Business Administration degree from
Queen’s University, Kingston, Ontario, Canada

Pamela M. Arway
Director since 2010

Age 67

Board Committees
• Compensation (Chair)
• Executive
• Finance and Risk Management

Director, Hershey Trust Company; Member, Board of Managers, Milton Hershey School (February 2016 to
present)

QUALIFICATIONS, ATTRIBUTES AND SKILLS

One of three representatives of Hershey Trust Company and Milton Hershey School currently serving on the Board,
Mr. Brown provides valuable perspectives not only as a representative of our largest stockholder, but also of the school
that is its sole beneficiary. In addition, Mr. Brown has significant experience in government relations, finance and
private equity/venture capital. His familiarity with policy and operations of both Pennsylvania State and U.S. Federal
Government and his experience as an investor in and director of both public and private companies make him an
important addition to the Board on matters of strategy and risk management.

PREVIOUS BUSINESS EXPERIENCE

PAST PUBLIC COMPANY BOARDS

• Chief of Staff, United States Senator

Robert P. Casey, Jr. (January 2007 to February 2016)
• Partner, SCP Private Equity Partners (January 1996 to

December 2006)

• Chief of Staff, Pennsylvania Governor Robert P. Casey, Sr.

(January 1989 to December 1994)

CURRENT PUBLIC AND OTHER KEY DIRECTORSHIPS

• FS Multi-Strategy Alternatives Fund/FS Series Trust

(August 2017 to present)

• FS Investment Corporation III

(February 2016 to December 2018)

EDUCATION

• Bachelor’s degree, magna cum laude, from Villanova

University

• Juris Doctor degree from the University of

Virginia Law School

James W. Brown
Director since 2017

Age 69

Board Committees
• Audit
• Governance

Chairman of the Board, President and Chief Executive Officer, The Hershey Company (October 2019 to
present)

QUALIFICATIONS, ATTRIBUTES AND SKILLS

As Chairman of the Board, President and Chief Executive Officer, Ms. Buck is responsible for all day-to-day global
operations and commercial activities of the Company. Having served at the Company for more than 15 years and as an
executive in the consumer packaged goods industry for more than 30 years, Ms. Buck is a valuable contributor to the
Board in the areas of marketing, consumer products, strategy, supply chain management and mergers and acquisitions.
Her presence in the boardroom also ensures efficient communication between the Board and Company management.

PREVIOUS BUSINESS EXPERIENCE

EDUCATION

• President and Chief Executive Officer (March 2017 to

• Bachelor’s degree from Shippensburg University of

October 2019)

Pennsylvania

• Executive Vice President, Chief Operating Officer

• Masters of Business Administration degree from the

(June 2016 to March 2017)

University of North Carolina

Michele G. Buck
Director since 2017
Age 59
Board Committees
• Executive (Chair)

• President, North America (May 2013 to June 2016)
• Senior Vice President, Chief Growth Officer

(September 2011 to May 2013)

• Senior Vice President, Global Chief Marketing Officer

(December 2007 to September 2011)

CURRENT PUBLIC AND OTHER KEY DIRECTORSHIPS

• New York Life Insurance Company (November 2013 to

present)

Chief Executive Officer, Pharmaceutical Segment, Cardinal Health, Inc., a global healthcare services and
products company (November 2018 to present)

QUALIFICATIONS, ATTRIBUTES AND SKILLS

Having held senior management positions at several companies across the food and beverage, hospitality and healthcare
services industries, Mr. Crawford has a broad range of experience in digital transformation, fast moving consumer
goods, logistics and supply chain management. He also brings valuable insights in the areas of emerging markets,
consumer retail and finance to the Board.

PREVIOUS BUSINESS EXPERIENCE

PAST PUBLIC COMPANY BOARDS

• President and Chief Operating Officer, Healthcare, Education
and Business Dining, Aramark Corporation (September 2012
to October 2018)

• President, North America, Pepsi Beverage Company,

PepsiCo, Inc. (September 2010 to January 2012)

• Executive Vice President, Supply Chain and Transformation,
The Pepsi Bottling Group, Inc. (August 2009 to September
2010)

CURRENT PUBLIC AND OTHER KEY DIRECTORSHIPS

• Board of Trustees, National Urban League
(October 2010 to present)

Victor L. Crawford
Director since 2020
Age 59
Committees
• Audit
• Compensation

• Dave & Buster’s Entertainment, Inc.
(August 2016 to June 2020)

EDUCATION

• Bachelor of Science in accounting from Boston

College

One of two directors nominated for election by the holders of the Common Stock voting separately as a class.

Former Executive Chairman and Chief Executive Officer, Tech Data Corporation, a wholesale distributor of
technology products (June 2018 to June 2020)

QUALIFICATIONS, ATTRIBUTES AND SKILLS

Having spent most of his professional career in the technology industry, Mr. Dutkowsky brings to the Board broad
operational experience and a deep understanding of how technology and digital capabilities drive growth and resiliency.
The experiences and skills he developed as a senior executive at multiple technology and software businesses also allow
Mr. Dutkowsky to provide the Board with insights related to finance, management, operations, risk management and
governance. Mr. Dutkowsky was identified as a director nominee by Spencer Stuart as part of the Governance
Committee’s director succession planning process.

PREVIOUS BUSINESS EXPERIENCE

PAST PUBLIC COMPANY BOARDS

• Tech Data Corporation

• Tech Data Corporation (October 2006 to June 2020)

Robert M. Dutkowsky
Director since 2020
Age 66
Board Committees
• Finance and Risk Management
• Governance

○ Chairman and Chief Executive Officer (June 2017 to

June 2018)

○ Chief Executive Officer (October 2006 to June 2017)

CURRENT PUBLIC AND OTHER KEY DIRECTORSHIPS
• Pitney Bowes, Inc. (July 2018 to present)
• Raymond James Financial, Inc. (October 2018 to present)
• US Foods, Inc. (January 2017 to present)

EDUCATION

• Bachelor of Science in Industrial Labor Relations

from Cornell University

One of two directors nominated for election by the holders of the Common Stock voting separately as a class.

Former President, North America, Wm. Wrigley Jr. Company, a leading confectionery company (October 2008
to February 2011)

QUALIFICATIONS, ATTRIBUTES AND SKILLS

Throughout Ms. Haben’s 33-year career, she gained extensive experience managing businesses in the consumer
packaged goods industry and developed a track record of growing brands and developing new products. Her knowledge
of and ability to analyze the overall consumer packaged goods industry, evolving market dynamics and consumers’
relationships with brands make her a valuable contributor to the Board and the Company.

PREVIOUS BUSINESS EXPERIENCE

EDUCATION

• Group Vice President and Managing Director,
North America, Wm. Wrigley Jr. Company
(April 2007 to October 2008)

• Held several key positions during 27-year career
with Kraft Foods, Inc., a grocery manufacturing
and processing conglomerate

CURRENT PUBLIC AND OTHER KEY DIRECTORSHIPS

• Grocery Outlet Holding Corp. (November 2019 to present)
• Trustee of Equity Residential (July 2011 to present); currently

serves as Chair of the Compensation Committee

• Bachelor’s degree, magna cum laude, in business

administration from the University of Illinois
• Masters of Business Administration degree in

marketing from the University of Michigan, Ross
School of Business

Mary Kay Haben
Director since 2013

Age 64

Board Committees
• Governance (Chair)
• Compensation
• Executive

Director, Hershey Trust Company; Member, Board of Managers, Milton Hershey School (April 2017 to present)

QUALIFICATIONS, ATTRIBUTES AND SKILLS

One of three representatives of Hershey Trust Company and Milton Hershey School currently serving on the Board,
Mr. Katzman provides the Board with valuable perspectives of our largest stockholder and the school that is its sole
beneficiary. In addition, he has extensive experience in corporate financial matters and merger transactions, developed
throughout his career in investment banking, which further adds to the Board as it oversees the Company’s financial
stewardship and transformation into an innovative snacking powerhouse.

PREVIOUS BUSINESS EXPERIENCE

EDUCATION

• Partner, Goldman Sachs Group, Inc. (December 2004 to

• Bachelor’s degree, cum laude, from Dartmouth

March 2015)

College

CURRENT PUBLIC AND OTHER KEY DIRECTORSHIPS

• Brinker International, Inc. (January 2018 to present)

• Masters of Business Administration degree from
Columbia University Graduate School of Business

Chairman of the Board, Hershey Trust Company and Milton Hershey School (December 2020 to present);
Director, Hershey Trust Company and Member, Board of Managers, Milton Hershey School (December 2015 to
present)

QUALIFICATIONS, ATTRIBUTES AND SKILLS

As Chairman of the Boards and one of three representatives of Hershey Trust Company and Milton Hershey School
currently serving on the Board, Ms. Koken brings to the Board valuable insights from our largest stockholder. Having
served as Insurance Commissioner of Pennsylvania for three governors and as President of the National Association of
Insurance Commissioners, Ms. Koken has considerable expertise in the areas of insurance, risk management and
regulatory affairs. Her experience in the areas of legal operations and corporate governance, developed throughout her
22-year career at a national life insurer that culminated in her serving as Vice President, General Counsel and Corporate
Secretary, further adds to the Board.

PREVIOUS BUSINESS EXPERIENCE

EDUCATION

• Commissioner of Insurance in Pennsylvania (August 1997 to

• Bachelor’s degree, magna cum laude, from

February 2007)

Millersville University

• Provident Mutual Life Insurance Company (October 1975 to

• Juris Doctor degree from Villanova University

July 1997)

School of Law

CURRENT PUBLIC AND OTHER KEY DIRECTORSHIPS

• Nationwide Mutual Funds and Nationwide Variable Insurance

Trust (April 2019 to present)

• Capital BlueCross (December 2011 to present)
• NORCAL Mutual (January 2009 to present)
• Nationwide Mutual Insurance Company; Nationwide Mutual

Fire Insurance Company; Nationwide Corporation
(April 2007 to present)

James C. Katzman
Director since 2018
Age 53
Board Committees
• Finance and Risk Management
• Governance

M. Diane Koken
Director since 2017

Age 68

Board Committees
• Audit
• Compensation

Former President, Global Marketing, Sales & Innovation, Diageo PLC, a leading premium drinks company
(June 2002 to December 2008)

QUALIFICATIONS, ATTRIBUTES AND SKILLS

Mr. Malcolm is a globally recognized expert in strategic marketing and is currently Executive in Residence, Center for
Customer Insight and Marketing Solutions, McCombs School of Business, University of Texas. He brings to the Board
significant experience in emerging markets and in the marketing and sales of consumer products, including consumer
packaged goods and fast-moving consumer goods.

PREVIOUS BUSINESS EXPERIENCE

EDUCATION

• Spent 24 years at The Procter & Gamble Company in

• Bachelor’s degree in marketing from the

positions of increasing responsibility

University of Southern California

CURRENT PUBLIC AND OTHER KEY DIRECTORSHIPS

• Boston Consulting Group (senior advisor)

• Masters of Business Administration degree in

marketing from the University of Southern California

Chief Executive Officer, TropicSport, a natural suncare and skincare products company (April 2019 to present);
Lead Independent Director, The Hershey Company (May 2020 to present)

QUALIFICATIONS, ATTRIBUTES AND SKILLS

Having spent most of his professional career in the consumer packaged goods industry, Mr. Palmer brings to the Board
substantial experience and insight in several key strategic areas for the Company, including fast-moving consumer
packaged goods, emerging markets, marketing and human resources.

PREVIOUS BUSINESS EXPERIENCE

EDUCATION

• Kimberly-Clark Corporation

○ President, Global Brands and Innovation (April 2012 to

April 2019)

○ Senior Vice President and Chief Marketing Officer
(October 2006 to March 2012)

• Bachelor’s degree in business marketing from
Monash University in Melbourne, Australia

• Masters of Business Administration degree, with
distinction, from the International Management
Institute, Geneva, Switzerland

Robert M. Malcolm
Director since 2011

Age 68

Board Committees
• Finance and Risk Management

(Chair)

• Audit
• Executive

Anthony J. Palmer
Director since 2011

Age 61

Board Committees
• Audit (ex-officio)
• Compensation (ex-officio)
• Executive
• Finance and Risk Management

(ex-officio)
• Governance

Chief Information and Engineering Officer, United Parcel Service, Inc., a multinational package delivery and
supply chain management company (April 2017 to present)

QUALIFICATIONS, ATTRIBUTES AND SKILLS

During his 30-year career at United Parcel Service, Inc., Mr. Perez has developed a broad range of commercial,
operational and technological expertise. In addition to his overall leadership experience, Mr. Perez brings significant
strength in the areas of supply chain management and logistics, digital technology, innovation and data analytics to the
Board.

PREVIOUS BUSINESS EXPERIENCE

EDUCATION

• United Parcel Service, Inc.

○ Chief Information Officer (March 2016 to April 2017)
○ Vice President, Technology (July 2010 to March 2016)
○ Vice President, Engineering (January 2005 to July 2010)

• Bachelor of Science in industrial and systems
engineering from the University of Southern
California

• Masters of Science in computer and manufacturing

engineering from the University of Southern
California

Former Executive Vice President and Chief Financial Officer, Sleep Number Corporation, a bedding
manufacturer, marketer and retailer (June 2011 to February 2014)

QUALIFICATIONS, ATTRIBUTES AND SKILLS

As Chief Financial Officer for Sleep Number Corporation, Ms. Schoppert gained extensive experience leading all
finance functions including financial planning and analysis, accounting, tax, treasury, investor relations, decision
support and IT. She began her career in the airline industry, serving in various financial, strategic and general
management leadership positions at American Airlines, Northwest Airlines and America West Airlines.

PREVIOUS BUSINESS EXPERIENCE

PAST PUBLIC COMPANY BOARDS

• Sleep Number Corporation

• Gaia, Inc. (October 2013 to December 2018)

○ Senior Vice President and Chief Information

Officer (March 2008 to June 2011)

○ Senior Vice President, International and New Channel

Development (April 2005 to March 2008)

CURRENT PUBLIC AND OTHER KEY DIRECTORSHIPS

• ODP Corporation (July 2020 to present)
• Bremer Financial Corporation (May 2017 to present)
• Big Lots, Inc. (May 2015 to present)

EDUCATION

• Bachelor of Arts in mathematics and operations

research from Cornell University

• Masters of Business Administration in finance and

general management from Cornell University

Juan R. Perez
Director since 2019
Age 54
Board Committees
• Compensation
• Finance and Risk Management

Wendy L. Schoppert
Director since 2017
Age 54
Board Committees
• Audit
• Finance and Risk Management

NON-EMPLOYEE DIRECTOR COMPENSATION

The Hershey Company Directors’ Compensation Plan

We maintain a Directors’ Compensation Plan that is designed to:

•
•

Attract and retain highly qualified, non-employee directors; and
Align the interests of non-employee directors with those of our stockholders by paying a portion of non-employee
compensation in units representing shares of our Common Stock.

Directors who are employees of the Company receive no additional compensation for their service on our Board. Ms. Buck is
the only employee of the Company who also served as a director during 2020 and thus received no additional compensation for
her Board service.

The Board targets non-employee director compensation at the 50th percentile of compensation paid to directors at a peer group
of companies we call the 2020 Compensation Peer Group. Information about the 2020 Compensation Peer Group is included in
the section entitled “Setting Compensation” in the Compensation Discussion & Analysis. Each year, with the assistance of the
Compensation Committee and the Compensation Committee’s compensation consultant, the Board reviews the compensation
paid to directors at companies in the current peer group to determine whether any changes to non-employee director
compensation are warranted.

As a result of its review in October 2019, the Board increased the annual cash retainer from $100,000 to $105,000, increased
the annual Restricted Stock Unit (“RSU”) award from $155,000 to $160,000 and increased the annual Compensation
Committee Chair retainer from $15,000 to $20,000.

Accordingly, compensation paid to non-employee directors in 2020 was as follows:

Form of Compensation

Annual retainer for Chairman of the Board(1) (2)

Annual retainer for other non-employee directors

Annual RSU award

Annual retainer for Lead Independent Director(2) (3)

Annual retainers for chairs of Audit and Compensation Committee(2)

Annual retainers for chairs of Finance and Risk Management and Governance Committees(2)

____________________

(1) Applies only when Chairman of the Board is a non-employee director.

(2) Paid in addition to $105,000 annual retainer for non-employee directors.

(3) A Lead Independent Director is appointed if the Chairman of the Board is not independent.

Payment
($)

150,000

105,000

160,000

25,000

20,000

15,000

The Board completed its annual review of non-employee director compensation in October 2020 and determined that the
following changes were warranted for 2021 to ensure that the program remains aligned to the 50th percentile of compensation
paid to directors from our 2020 Compensation Peer Group. The Board elected to increase the annual retainer for the Lead
Independent Director from $25,000 to $30,000 and to increase the annual Finance and Risk Management Committee Chair
retainer from $15,000 to $20,000. Except for these changes, all other elements of the non-employee director compensation
program described above remain unchanged for 2021.

Payment of Annual Retainer, Lead Independent Director Fee and Committee Chair Fees

The annual retainer (including the annual retainer for the Chairman of the Board, when applicable) and any applicable Lead
Independent Director or committee chair retainers for all non-employee directors are paid in quarterly installments on the 15th
day of March, June, September and December, or the prior business day if the 15th is not a business day. Non-employee
directors may elect to receive all or a portion of the annual retainer (including the annual retainer for the Chairman of the Board,
when applicable) in cash or in Common Stock. Non-employee directors may also elect to defer receipt of all or a portion of the
retainer (including the annual retainer for the Chairman of the Board, when applicable) any applicable Lead Independent

Director retainer or committee chair retainers until the date their membership on the Board ends. Lead Independent Director and
committee chair retainers that are not deferred are paid only in cash.
Non-employee directors choosing to defer all or a portion of their retainer, any applicable Lead Independent Director retainer or
committee chair retainers may invest the deferred amounts in two ways:

•

In a cash account that values the performance of the investment based upon the performance of one or more third-party
investment funds selected by the director from among the mutual funds or other investment options available to all
employees participating in our 401(k) Plan. Amounts invested in the cash account are paid only in cash.
In a deferred common stock unit account that we value according to the performance of our Common Stock, including
reinvested dividends. Amounts invested in the deferred common stock unit account are paid in shares of Common
Stock.

Restricted Stock Units

RSUs are granted quarterly to non-employee directors on the first day of January, April, July and October. In 2020, the number
of RSUs granted in each quarter was determined by dividing $40,000 by the average closing price of a share of our Common
Stock on the New York Stock Exchange (“NYSE”) on the last three trading days preceding the grant date. RSUs awarded to
non-employee directors vest one year after the date of grant, or earlier upon termination of the director’s membership on the
Board by reason of retirement (termination of service from the Board after the director’s 60th birthday), death or disability, for
any reason after a Change in Control as defined in our Executive Benefits Protection Plan (Group 3A) (“EBPP 3A”), or under
such other circumstances as the Board may determine. Vested RSUs are payable to directors in shares of Common Stock or, at
the option of the director, can be deferred as common stock units under the Directors’ Compensation Plan until the director’s
membership on the Board ends. Dividend equivalent units are credited at regular rates on the RSUs during the restriction period
and, upon vesting of the RSUs, are payable in shares of Common Stock or deferred as common stock units together with any
RSUs the director has deferred.

As of March 18, 2021, Messrs. Brown, Davis, Dutkowsky, Malcolm, Palmer and Shedlarz and Mmes. Arway, Haben and
Koken had attained retirement age for purposes of the vesting of RSUs.

Other Compensation, Reimbursements and Programs

The Board occasionally establishes committees of limited duration for special purposes. When a special committee is
established, the Board will determine whether to provide non-employee directors with additional compensation for service on
such committee based on the expected duties of the committee, the anticipated number and length of any committee meetings,
and other factors the Board, in its discretion, may deem relevant. No such committees were established in 2020.

We reimburse our directors for travel and other out-of-pocket expenses they incur when attending Board and committee
meetings and for minor incidental expenses they incur when performing directors’ services. We also provide reimbursement for
at least one director continuing education program each year. Directors receive travel accident insurance while traveling on the
Company’s business and receive discounts on the purchase of our products to the same extent and on the same terms as our
employees. Directors also are eligible to participate in the Company’s Gift Matching Program. Under the Gift Matching
Program, the Company will match, upon a director’s request, contributions made by the director to one or more charitable
organizations, on a dollar-for-dollar basis up to a maximum aggregate contribution of $5,000 annually.

Stock Ownership Guidelines

Pursuant to the Board’s Corporate Governance Guidelines, non-employee directors are expected to own shares of Common
Stock having a value equal to at least five times the annual retainer. Each non-employee director has until January 1 of the year
following his or her fifth anniversary of becoming a director to satisfy the guideline. The Compensation Committee reviews the
stock ownership guidelines annually to ensure they are aligned with external market comparisons.

2020 Director Compensation

The following table and explanatory footnotes provide information with respect to the compensation paid or provided to non-
employee directors during 2020:

Name(1)

Pamela M. Arway

James W. Brown
Victor L. Crawford
Charles A. Davis
Robert M. Dutkowsky
Mary Kay Haben
James C. Katzman
M. Diane Koken
Robert M. Malcolm
Anthony J. Palmer
Juan R. Perez
Wendy L. Schoppert
David L. Shedlarz

___________________

Fees Earned
or Paid in Cash(2)
($)

Stock
Awards(3)
($)

All Other
Compensation(4)
($)

Total
($)

117,747
105,000
66,923
114,135
35,666
120,000
105,000
105,000
120,000
128,187
105,000
105,000
125,000

160,000
160,000
101,978
160,000
54,348
160,000
160,000
160,000
160,000
160,000
160,000
160,000
160,000

5,000
5,000
5,000
5,000
—
5,000
5,000
5,000
5,000
2,550
—
2,275
—

282,747
270,000
173,901
279,135
90,014
285,000
270,000
270,000
285,000
290,737
265,000
267,275
285,000

(1) During 2020, Mr. Davis served as Lead Independent Director until May 11, 2020, at which time he was succeeded by Mr. Palmer. Messrs. Crawford and

Dutkowsky joined the Board on May 12, 2020 and August 29, 2020, respectively.

(2)

Includes amounts earned or paid in cash or shares of Common Stock at the election of the director or deferred by the director under the Directors’
Compensation Plan. Amounts credited as earnings on amounts deferred under the Directors’ Compensation Plan are based on investment options
available to all participants in our 401(k) Plan or our Common Stock and, accordingly, the earnings credited during 2020 were not considered “above
market” or “preferential” earnings.

The following table sets forth the portion of fees earned or paid in cash or Common Stock, and the portion deferred with respect to retainers and fees
earned during 2020:

Name

Pamela M. Arway

James W. Brown

Victor L. Crawford

Charles A. Davis
Robert M. Dutkowsky

Mary Kay Haben

James C. Katzman
M. Diane Koken

Robert M. Malcolm

Anthony J. Palmer

Juan R. Perez
Wendy L. Schoppert

David L. Shedlarz

Cash
Paid
($)
117,747

105,000

—

114,135
35,666

120,000

—
105,000

120,000

7,253

89,250
105,000

125,000

Immediate Payment

Deferred and Investment Election

Value Paid in
Shares of
Common Stock
($)

Number
of Shares
of Common
Stock
(#)

Value
Deferred
to a Cash
Account
($)

Value Deferred
to a Common
Stock Unit
Account
($)

Number of
Deferred
Common Stock
Units
(#)

—

—
—

—

—
—

—

120,934

15,750
—

—

—
—

—

—
—

—

850

111
—

—

66,923

—
—

—

—
—

—

—
—

—

—
—

—

105,000
—

—

—
—

—

—
—

—

737
—

—

—
—

—

(3) Represents the dollar amount recognized as expense during 2020 for financial statement reporting purposes with respect to RSUs awarded to the directors
during 2020. RSUs awarded to directors are charged to expense in the Company’s financial statements at the grant date fair value on each quarterly grant
date. The target annual grant date fair value of the RSUs for each director during 2020 was $160,000.

The following table provides information with respect to the number and market value of deferred common stock units and RSUs held as of December 31,
2020, based on the $152.33 closing price of our Common Stock as reported by NYSE on December 31, 2020, the last trading day of 2020. The
information presented includes the accumulated value of each director’s deferred common stock units and RSUs. Balances shown below include dividend
equivalent units credited in the form of additional common stock units on deferred amounts and dividend equivalent units credited in the form of
additional common stock units on RSUs.

Name

Pamela M. Arway

James W. Brown
Victor L. Crawford
Charles A. Davis

Robert M. Dutkowsky
Mary Kay Haben
James C. Katzman

M. Diane Koken

Robert M. Malcolm
Anthony J. Palmer
Juan R. Perez
Wendy L. Schoppert

David L. Shedlarz

Number of
Deferred
Common Stock
Units
(#)

Market Value of
Deferred
Common Stock
Units as of
December 31, 2020
($)

Number of
RSUs
(#)

Market
Value of
RSUs as of
December 31, 2020
($)

—
3,910
—

—
—
9,865

4,653
3,910

—
—
—

3,023

—

—
595,610
—

—
—
1,502,735

708,791
595,610

—
—
—

460,494

—

1,183
1,183
767

1,183
397
1,183

1,183
1,183

1,183
1,183
1,183

1,183

180,206
180,206
116,837

180,206
60,475
180,206

180,206
180,206

180,206
180,206
180,206

180,206

(4) Represents the Company match for contributions made by the director to one or more charitable organizations during 2020 under the Gift Matching

Program.

SHARE OWNERSHIP OF DIRECTORS, MANAGEMENT
AND CERTAIN BENEFICIAL OWNERS

The following table sets forth information with respect to the beneficial ownership of our outstanding voting securities and
exercisable stock options by:

•

Stockholders who we believe owned more than 5% of our outstanding Common Stock or Class B Common Stock, as
of March 18, 2021; and

Our directors, director nominees, NEOs and all directors and executive officers as a group, as of March 18, 2021.

Holder
Hershey Trust Company, as trustee for the
Milton Hershey School Trust(4)
100 Mansion Road, Hershey, PA 17033
Milton Hershey School(4)
Founders Hall, Hershey, PA 17033
Hershey Trust Company(5)
BlackRock, Inc.(6)
55 East 52nd Street, New York, NY 10055
Vanguard Group, Inc.(7)
100 Vanguard Blvd, Malvern, PA 19355
Pamela M. Arway*
Damien Atkins
James W. Brown*
Michele G. Buck*
Victor L. Crawford*
Charles A. Davis*
Robert M. Dutkowsky*
Mary Kay Haben*
James C. Katzman*
M. Diane Koken*
Robert M. Malcolm*
Anthony J. Palmer*
Juan R. Perez*
Charles R. Raup
Jason R. Reiman
Wendy L. Schoppert*
David L. Shedlarz*
Steven E. Voskuil
Kevin R. Walling
Mary Beth West
All directors and executive officers as a
group (24 persons)

____________________

Director/Director nominee

Less than 1%

Common
Stock(1)

Exercisable
Stock
Options

Percent of
Common
Stock(2)

Class B
Common
Stock

Percent of
Class B
Common
Stock(3)

47,170

—

60,612,012

99.9

—

—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—

—

—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—

—

76,430

15,462,485

13,477,131

—

10.5

9.1

**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**

15,129
—
—
83,015
—
24,654
—
—
—
600
12,612
12,562
1,491
7,821
7,215
—
15,342
6,216
31,563
—

—
—
—
258,803
—
—
—
—
—
—
—
—
—
4,523
6,780
—
—
—
—
—

244,059

427,311

(1) Amounts listed also include the following RSUs that will vest and be paid to the following holders within 60 days of March 18, 2021:

Name

Pamela M. Arway
Michele G. Buck
Charles A. Davis

Robert M. Malcolm
Anthony J. Palmer
Juan R. Perez

Charles R. Raup
Jason R. Reiman
David L. Shedlarz

Steven E. Voskuil

RSUs
(#)

304
4,457

304
304
304

304
556
570

304
1,727

For all directors and executive officers as a group, the amount listed also includes 1,187 RSUs that will vest and be paid within 60 days of March 18, 2021
to executive officers who are not a NEO.

Amounts listed also include shares for which certain of the directors share voting and/or investment power with one or more other persons as follows:
Ms. Arway, 14,825 shares owned jointly with her spouse; Ms. Koken, 600 shares held at Glenmede Trust Company; Mr. Malcolm, 12,308 shares owned
jointly with his spouse; Mr. Palmer, 12,258 shares owned jointly with his spouse and Mr. Walling, 27,128 shares owned jointly with his spouse.

(2) Based upon 146,302,245 shares of Common Stock outstanding on March 18, 2021.

(3) Based upon 60,613,777 shares of Class B Common Stock outstanding on March 18, 2021.

(4) Hershey Trust Company, as trustee for the Milton Hershey School Trust, has the right at any time to convert its Class B Common Stock into Common

Stock on a share-for-share basis. If on March 18, 2021, Hershey Trust Company, as trustee for the Milton Hershey School Trust, converted all of its
Class B Common Stock into Common Stock, Hershey Trust Company, as trustee for the Milton Hershey School Trust, would own beneficially
60,659,182 shares of our Common Stock (47,170 Common Stock shares plus 60,612,012 converted Class B Common Stock shares), or 29.3% of the
206,914,257 shares of Common Stock outstanding following the conversion (calculated as 146,302,245 Common Stock shares outstanding prior to the
conversion plus 60,612,012 converted Class B Common Stock shares). For more information about the Milton Hershey School Trust, Hershey Trust
Company, Milton Hershey School and the ownership and voting of these securities, please see the section entitled “Information Regarding Our
Controlling Stockholder.”

(5) Please see the section entitled “Information Regarding Our Controlling Stockholder” for more information about shares of Common Stock held by

Hershey Trust Company as investments.

(6)

(7)

Information regarding BlackRock, Inc. and its beneficial holdings was obtained from a Schedule 13G/A filed with the SEC on January 27, 2021. The
filing indicated that, as of December 31, 2020, BlackRock, Inc. had sole voting power over 13,499,651 shares, shared voting power over no shares, sole
investment power over 15,462,485 shares and shared investment power over no shares. The filing indicated that BlackRock, Inc. is a parent holding
company or control person in accordance with Rule 13d-1(b)(1)(ii)(G).

Information regarding Vanguard Group, Inc. and its beneficial holdings was obtained from a Schedule 13G/A filed with the SEC on February 10, 2021.
The filing indicated that, as of December 31, 2020, Vanguard Group, Inc. had sole voting power over no shares, shared voting power over 289,333 shares,
sole investment power over 12,783,950 shares and shared investment power over 693,181 shares. The filing indicated that Vanguard Group, Inc. is an
investment advisor in accordance with Rule 13d-1(b)(1)(ii)(E).

Ownership of Other Company Securities

Certain directors and NEOs hold Company securities not reflected in the beneficial ownership table above because they will not
convert, or cannot be converted, to shares of Common Stock within 60 days of our March 18, 2021 Record Date. These
securities include:

•
•

Certain unvested RSUs or deferred common stock units held by our directors and NEOs; and
Certain unvested stock options held by our NEOs.

The table below shows these holdings as of March 18, 2021. You can find additional information about RSUs and deferred
common stock units held by directors in the section entitled “Non-Employee Director Compensation.” You can find additional
information about stock options, RSUs and deferred common stock units held by the NEOs in the section entitled “Executive
Compensation.”

Holder

Shares Underlying RSUs and
Common Stock Units Not
Beneficially Owned

Shares Underlying
Stock Options Not
Beneficially Owned

Pamela M. Arway*
Damien Atkins
James W. Brown*
Michele G. Buck*
Victor L. Crawford*
Charles A. Davis*
Robert M. Dutkowsky*
Mary Kay Haben*
James C. Katzman*
M. Diane Koken*
Robert M. Malcolm*
Anthony J. Palmer*
Juan R. Perez*
Charles R. Raup
Jason R. Reiman
Wendy L. Schoppert*
David L. Shedlarz*
Steven E. Voskuil
Kevin R. Walling
Mary Beth West

___________________

Director

871
3,186
5,386
109,316
1,036
871
664
11,371
6,308
5,386
871
1,097
871
5,547
6,438
4,494
871
13,776
—
—

—
—
—
22,727
—
—
—
—
—
—
—
—
—
1,025
872
—
—
—
—
—

Information Regarding Our Controlling Stockholder

In 1909, Milton S. and Catherine S. Hershey established a trust having as its sole beneficiary Milton Hershey School, a non-
profit school for the full-time care and education of disadvantaged children located in Hershey, Pennsylvania. Hershey Trust
Company, a state-chartered trust company, is trustee of the Milton Hershey School Trust.

In its capacity as trustee for the Milton Hershey School Trust, Hershey Trust Company is our controlling stockholder. In this
capacity, it will have the right to cast .032% of all of the votes entitled to be cast on matters requiring the vote of the Common
Stock voting separately and 80.6% of all of the votes entitled to be cast on matters requiring the vote of the Common Stock and
Class B Common Stock voting together. The board of directors of Hershey Trust Company, with the approval of the board of
managers (governing body) of Milton Hershey School (which authorizes the investment policy for the Milton Hershey School
Trust), decides how funds held by Hershey Trust Company, as trustee for the Milton Hershey School Trust, will be invested and
how its shares of The Hershey Company will be voted.

As of the Record Date, Hershey Trust Company also held 76,430 shares of our Common Stock as investments. The board of
directors or management of Hershey Trust Company decides how these shares will be voted.

In all, Hershey Trust Company, as trustee for the Milton Hershey School Trust and as direct owner of investment shares, will be
entitled to vote 123,600 shares of our Common Stock and 60,612,012 shares of our Class B Common Stock at the Annual
Meeting. Stated in terms of voting power, Hershey Trust Company will have the right to cast .084% of all of the votes entitled
to be cast on matters requiring the vote of the Common Stock voting separately and 80.6% of all of the votes entitled to be cast
on matters requiring the vote of the Common Stock and Class B Common Stock voting together at the Annual Meeting.

Our certificate of incorporation contains the following important provisions regarding our Class B Common Stock:

•

All holders of Class B Common Stock, including Hershey Trust Company, as trustee for Milton Hershey School Trust,
may convert any of their Class B Common Stock shares into shares of our Common Stock at any time on a share-for-
share basis.

All shares of Class B Common Stock will automatically be converted to shares of Common Stock on a share-for-share
basis if Hershey Trust Company, as trustee for Milton Hershey School Trust, or any successor trustee, or Milton
Hershey School, as appropriate, ceases to hold more than 50% of the total Class B Common Stock shares outstanding
and at least 15% of the total Common Stock and Class B Common Stock shares outstanding.

• We must obtain the approval of Hershey Trust Company, as trustee for Milton Hershey School Trust, or any successor
trustee, or Milton Hershey School, as appropriate, before we issue any Common Stock or take any other action that
would deprive Hershey Trust Company, as trustee for Milton Hershey School Trust, or any successor trustee, or
Milton Hershey School, as appropriate, of the ability to cast a majority of the votes on any matter where the Class B
Common Stock is entitled to vote, either separately as a class or together with any other class.

AUDIT COMMITTEE REPORT

To Our Stockholders:

The Audit Committee is currently comprised of six directors, each of whom is considered independent under the NYSE Rules
and the rules and regulations of the SEC. The Board has determined that each member of the Audit Committee is financially
literate and that each of Ms. Schoppert and Messrs. Crawford and Shedlarz qualifies as an “audit committee financial expert,”
as that term is defined under the rules promulgated by the SEC.

Our role as the Audit Committee is to assist the Board in its oversight of:

•
•

The integrity of the Company’s financial statements;
The Company’s compliance with legal and regulatory requirements;

The independent auditors’ qualifications and independence; and
The performance of the independent auditors and the Company’s internal audit function.

The Audit Committee operates under a written charter that was last reviewed by the Audit Committee on December 3, 2020.

Our duties as an Audit Committee include overseeing the Company’s management, internal auditors and independent auditors
in their performance of the following functions, for which they are responsible:

Management

•

Preparing the Company’s financial statements;

Establishing effective financial reporting systems and internal controls and procedures; and

Reporting on the effectiveness of the Company’s internal control over financial reporting.

Internal Audit Department

•

Independently assessing management’s system of internal controls and procedures; and

Reporting on the effectiveness of that system.

Independent Auditors

•

Auditing the Company’s financial statements;

Expressing an opinion about the financial statements’ conformity with U.S. generally accepted accounting principles;
and
Annually auditing the effectiveness of the Company’s internal control over financial reporting.

We meet periodically with management, the internal auditors and independent auditors, independently and collectively, to
discuss the quality of the Company’s financial reporting process and the adequacy and effectiveness of the Company’s internal
controls. Prior to the Company filing its Annual Report on Form 10-K for the year ended December 31, 2020 with the SEC, we
also:

•
•

•

Reviewed and discussed the audited financial statements with management and the independent auditors;
Discussed with the independent auditors the matters required to be discussed by applicable requirements of the Public
Company Accounting Oversight Board;
Received the written disclosures and the letter from the independent auditors in accordance with applicable
requirements of the Public Company Accounting Oversight Board regarding the independent auditors’
communications with the Audit Committee concerning independence; and
Discussed with the independent auditors their independence from the Company.

We are not employees of the Company and are not performing the functions of auditors or accountants. We are not responsible
as an Audit Committee or individually to conduct “field work” or other types of auditing or accounting reviews or procedures
or to set auditor independence standards. In carrying out our duties as Audit Committee members, we have relied on the
information provided to us by management and the independent auditors. Consequently, we do not assure that the audit of the
Company’s financial statements has been carried out in accordance with generally accepted auditing standards, that the
financial statements are presented in accordance with U.S. generally accepted accounting principles or that the Company’s
auditors are in fact “independent.”

Based on the reports and discussions described in this report, and subject to the limitations on our role and responsibilities as an
Audit Committee referred to above and in our charter, we recommended to the Board that the audited financial statements be
included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2020, filed with the SEC on
February 17, 2021.

Submitted by the Audit Committee:

David L. Shedlarz, Chair
James W. Brown
Victor L. Crawford
M. Diane Koken
Robert M. Malcolm
Wendy L. Schoppert

INFORMATION ABOUT OUR INDEPENDENT AUDITORS

The following table sets forth the amount of audit fees, audit-related fees, tax fees and all other fees billed or expected to be
billed by Ernst & Young LLP, our independent auditors for the fiscal years ended December 31, 2020 and December 31, 2019:

Nature of Fees

Audit Fees
Audit-Related Fees(1)
Tax Fees(2)
All Other Fees(3)

Total Fees

____________________

2020
($)

4,967,785
4,502

246,336

2019
($)

4,505,851
288,646

399,462

—

5,218,623

5,193,959

(1) Fees associated primarily with services related to due diligence for potential business acquisitions.

(2) Fees pertaining primarily to tax consultation and tax compliance services.

(3) Fees for other permissible services that do not meet the above category descriptions, including subscription programs.

The Audit Committee pre-approves all audit, audit-related and non-audit services performed by the independent auditors. The
Audit Committee is authorized by its charter to delegate to one or more of its members the authority to pre-approve any audit,
audit-related or non-audit services, provided that the approval is presented to the Audit Committee at its next scheduled
meeting.

The Audit Committee pre-approved all services provided by Ernst & Young LLP in 2020.

PROPOSAL NO. 2 – RATIFICATION OF APPOINTMENT
OF INDEPENDENT AUDITORS

The Board of Directors unanimously recommends that stockholders
vote FOR ratification of the Audit Committee’s appointment of
Ernst & Young LLP as the Company’s independent auditors for 2021

The Audit Committee has appointed Ernst & Young LLP as the Company’s independent auditors for 2021. Although not
required to do so, the Board, upon the Audit Committee’s recommendation, has determined to submit the Audit Committee’s
appointment of Ernst & Young LLP as our independent auditors to stockholders for ratification as a matter of good corporate
governance.

The Audit Committee’s appointment of Ernst & Young LLP as the Company’s independent auditors for 2021 will be
considered ratified if at least a majority of the votes of the Common Stock and Class B Common Stock (voting together without
regard to class) represented at the Annual Meeting are voted for the proposal. If stockholders do not ratify the appointment of
Ernst & Young LLP as the Company’s independent auditors for 2021, the Audit Committee will reconsider its appointment.

Representatives of Ernst & Young LLP will attend the Annual Meeting, will have the opportunity to make a statement, if they
so desire, and will be available to respond to questions.

COMPENSATION DISCUSSION & ANALYSIS

EXECUTIVE COMPENSATION

This section discusses and analyzes the decisions we made concerning the compensation of our named executive officers
(“NEOs”) for 2020. It also describes the process for determining executive compensation and the factors considered in
determining the amount of compensation awarded to our NEOs. Our NEOs for 2020 are:

Name

Michele G. Buck
Steven E. Voskuil
Charles R. Raup
Jason R. Reiman
Damien Atkins(1)
Kevin R. Walling(2)
Mary Beth West(3)
____________________

Title

Chairman of the Board, President and Chief Executive Officer (“CEO”)
Senior Vice President, Chief Financial Officer (“CFO”)
President, U.S.

Senior Vice President, Chief Supply Chain Officer
Former Senior Vice President, General Counsel and Secretary

Former Senior Vice President, Chief Human Resources Officer
Former Senior Vice President, Chief Growth Officer

(1) Mr. Atkins separated from the Company on January 31, 2021.
(2) Mr. Walling retired on February 29, 2020.
(3) Ms. West retired on February 29, 2020.

Executive Summary

Strategic Plan

The Hershey Company (the “Company”), headquartered in Hershey, Pa., is a global confectionery leader known for making
more moments of goodness through its chocolate, sweets, mints, gum and other great-tasting snacks. We have approximately
16,880 employees around the world who work every day to deliver delicious, quality products. We have more than 90 brands
that drive approximately $8.1 billion in annual revenues.

Our vision is to be an innovative snacking powerhouse. We are currently the number two snacking manufacturer in the United
States. We aspire to be a leader in meeting consumers’ evolving snacking needs while strengthening the capabilities that drive
our growth. We are focused on four strategic imperatives to ensure the Company’s success now and in the future:

•

Drive core confection business and broaden participation in snacking;

Deliver profitable international growth;

Expand competitive advantage through differentiated capabilities; and

Responsibly manage our operations to ensure the long-term sustainability of our business, our planet and our people.

Our strategic plan, and the financial metrics we establish to help achieve and measure success against our plan, serve as the
foundation of our executive compensation program. In January 2020, we announced the following Company financial
expectations:

•

Increase net sales between 2% and 4% from 2019; and
Increase adjusted earnings per share-diluted(1) between 6% and 8% from 2019.

See the section entitled “Annual Incentives” for more information regarding our 2020 annual incentive targets and related
results.

In 2020, COVID-19 had a positive impact on certain parts of our business while having a negative impact on others. Despite
changes to what and where consumers were eating, our categories and our trusted brands remained important, particularly when
celebrating seasons and spending time at home with family. With the onset of the pandemic, we immediately enhanced our
people safety protocols to support our employees’ physical, emotional and economic well-being and maintain our ability to
make and sell these trusted brands.

We delivered the low end of our 2020 net sales guidance despite a one-and-one-half-point headwind on businesses hardest hit
by COVID-19, and exceeded the high end of our 2020 adjusted earnings per share-diluted guidance. Over the last three years,
we also delivered advantaged shareholder returns versus our 2018 peer group. Our 2018 peer group is described in more detail
in the section entitled “Long-Term Incentives.”

(1) While we report our financial results in accordance with U.S. generally accepted accounting principles (“GAAP”), we also use non-GAAP financial

measures in order to provide additional information to investors to facilitate the comparison of past and present performance. Some of the financial targets
under our short- and long-term incentive programs are also based on non-GAAP financial measures. Non-GAAP financial measures are used by
management in evaluating results of operations internally and in assessing the impact of known trends and uncertainties on our business, but they are not
intended to replace the presentation of financial results in accordance with GAAP. Adjusted earnings per share-diluted is a non-GAAP financial measure.
We define adjusted earnings per share-diluted as diluted earnings per share of the Company’s common stock (“Common Stock”), excluding costs
associated with business realignment activities, acquisition-related costs and benefits, long-lived and intangible asset impairment charges, gains and losses
associated with mark-to-market commodity derivatives, pension settlement charges relating to Company-directed initiatives and an adjustment to a
reserve associated with a prior year facility closure.

2.0% Growth2020 Growth in Net SalesIn millions of dollars$7,986$8,15020192020$7,500$7,750$8,000$8,2508.8% Growth2020 Growth in Adjusted Earnings PerShare-Diluted$5.78$6.2920192020$4.00$4.50$5.00$5.50$6.00$6.50Executive Compensation Philosophy

Our executive compensation philosophy is to provide compelling, dynamic, market-based total compensation tied to
performance and aligned with our stockholders’ interests. Our goal is to ensure the Company has the talent it needs to maintain
sustained long-term performance for our stockholders, employees and communities. The guiding principles that help us achieve
this goal are compensation programs which:

Play a key role in
ensuring we have the
talent needed for
long-term strategic
success

Align payouts
with long-term
stockholder interests

Aligned with
Stockholders

EXECUTIVE
COMPENSATION
PHILOSOPHY

Reinforce
Robust
Succession
Planning

Pay for
Performance

Tie a significant
portion of executives’
compensation to
Company’s
performance

Aligned with
Strategy

Are market
competitive and
flexible to recruit
and retain top talent

Recruit
and Retain

Data-Driven
Decision
Making

Consider internal and
external market data

Focus the executives on
delivering against the
metrics underlying our
strategic plan

Hershey Has Strong Pay-for-Performance Alignment

The Compensation and Executive Organization Committee (the “Compensation Committee”) of our Board of Directors (the
“Board”) has oversight responsibility for our executive compensation framework and for aligning our executives’ pay with the
Company’s performance. We believe we have strong pay-for-performance alignment because a significant portion of each
NEO’s target total direct compensation is tied to the financial performance of the Company as well as stockholder returns.

In 2020, approximately 87% of our CEO’s and 71% of our other NEOs’ target total direct compensation, excluding Ms. West’s
and Mr. Walling’s, was at-risk, including a substantial portion tied to stockholder value. Specifically, 34% of our Performance
Stock Units (“PSUs”) were tied to Total Shareholder Return (“TSR”). Combined with the other financial and strategic metrics
that determine our NEOs’ compensation, we have aligned our executive compensation program with the long-term interests of
our stockholders.

Our Stockholders Strongly Approve of Our Pay Practices

Last year, our stockholders overwhelmingly approved our “say-on-pay” resolution, with more than 93% of the votes cast by the
holders of Common Stock and more than 99% of the combined votes cast by the holders of the Common Stock and Class B
Common Stock voting in favor. Our Compensation Committee believes the results of last year’s “say-on-pay” vote affirmed our
stockholders’ support of our Company’s executive compensation program. Consequentially, our approach to executive
compensation in 2020 was substantially the same as the approach stockholders approved in 2019. At the 2017 Annual Meeting
of Stockholders, our stockholders voted to continue having an annual “say-on-pay” vote as described in Proposal No. 3 –Advise
on Named Executive Officer Compensation. We plan to ask stockholders to express a preference for the frequency of the “say-
on-pay” vote at our 2023 Annual Meeting of Stockholders.

We believe our compensation and governance policies and practices are significant drivers of our stockholder support. These
policies and practices include:

Pay for performance: A substantial percentage of each NEO’s target total direct compensation is
at-risk.

Performance measures support strategic objectives: The performance measures we use in our
compensation programs reflect strategic and operating objectives, creating long-term value for our
stockholders.

Appropriate risk-taking: We set performance goals that consider our publicly-announced financial
expectations, which we believe will encourage appropriate risk taking. Our incentive programs are
appropriately capped so as not to encourage excessive risk taking.

“Double-trigger” benefits in the event of a change in control: In the event of a change in control, the
payment of severance benefits and the acceleration of vesting of long-term incentive awards that are
replaced with qualifying awards will not occur unless there is also a qualifying termination of
employment upon or within two years following the change in control.
Clawbacks and other covenants: We require our NEOs to enter into an Employee Confidentiality and
Restrictive Covenant Agreement (“ECRCA”) as a condition of receipt of long-term incentive awards.
Failure to comply with the ECRCA may subject the employee to cancellation of awards and a
requirement to repay amounts received from awards.

Under the Equity and Incentive Compensation Plan (“EICP”), when an individual’s actions result in the
filing of financial documents not in compliance with financial reporting requirements, the Company has
the right to recoup or require repayment of an award earned or accrued during the 12-month period
following the first public issuance or filing with the Securities and Exchange Commission (“SEC”) of the
non-compliant document.

Beginning in 2021, the Company updated the clawback language within our One Hershey Incentive
Program (“OHIP”) and long-term incentive award agreements to authorize the Compensation Committee
to seek repayment in the event of intentional misconduct by a grantee that causes the Company material
financial or reputational harm.
Significant stock ownership guidelines: Our NEOs and other executives are required to accumulate
and hold stock equal to a multiple of base salary. If an executive has not met his or her ownership
requirement in a timely manner, the executive is required to retain a portion of shares received under
long-term incentive awards until the requirement is met.

Provide excessive perquisites: Executive perquisites are kept to a minimal level relative to a NEO’s
total compensation and do not play a significant role in our executive compensation program.
Tax gross-ups: We generally do not provide tax gross-ups, except for relocation expenses and standard
expatriate tax equalization benefits available to all similarly situated employees.
Provide for the prepayment of dividends on unearned PSUs: Dividends are not paid on PSU awards
during the three-year performance cycle.
Hedging Company stock: Our NEOs, directors, employees and other insiders are prohibited from
entering into hedging transactions related to our stock, including forward sale purchase contracts, equity
swaps, collars or exchange funds.
Pledging Company stock: Our NEOs, directors, employees and other insiders are prohibited from
entering into pledging transactions related to our stock.
Re-pricings or exchanges of underwater stock options: Our stockholder-approved EICP prohibits
re-pricing or exchange of underwater stock options without stockholder approval.

WHAT WE DO

WHAT WE
DON’T DO

Changes to Our Annual and Long-Term Incentive Programs

In October 2019, the Compensation Committee approved eliminating the individual performance metrics for Ms. Buck so that,
effective January 1, 2020, 100% of her OHIP award is based on Company financial performance; enhancing the pay-for-
performance alignment between the CEO’s OHIP payout and objective, financial performance results. Non-financial
performance is evaluated as part of the CEO’s annual performance assessment. Except for this change, all other elements of our
annual and long-term incentive programs remained unchanged for 2020. These programs are described in more detail in the
sections entitled “Annual Incentives” and “Long-Term Incentives,” respectively.

2020 Performance Results and Payouts

2020 OHIP - Performance Metrics and Results

As mentioned previously, COVID-19 had both positive and negative impacts on our business. Payouts under the 2020 OHIP
reflect our below target performance in net sales due to COVID-19 headwinds in certain business units and maximum
performance in adjusted earnings per share-diluted and Earnings Before Interest and Tax (“EBIT”) Margin % resulting from
strong performance in North America and Selling, Marketing and Administrative optimization. As a result, for Ms. Buck,
100% of the 2020 OHIP award, and, for all other NEOs, 75% of the 2020 OHIP award was based on the Company performance
score of 149.09%. With the exception of Ms. Buck, the remainder of the 2020 OHIP award for each NEO was determined by
individual performance as described in more detail in the section entitled “Annual Incentives.”

Metric

2020 ResultsRe

2020 Awards

Net Sales(1)

2.7% growth was below target

Adjusted Earnings per Share-Diluted(2)

8.8% growth was above target

EBIT Margin %(3)

22.43% was above target

Company performance score of
149.09%

Individual Performance Metrics(4)

____________________

Described in more detail in the section
entitled “Annual Incentives”

Individual performance scores ranged
from 100% to 200% of
target for each NEO

(1) For purposes of determining the Company performance score, net sales is measured on a constant currency basis, further adjusted to reflect the impact of

divestitures and acquisitions as compared to target, which is a non-GAAP performance measure. To calculate net sales on a constant currency basis, net
sales for the current fiscal year period for entities reporting in currencies other than the U.S. dollar are translated into U.S. dollars at the average rates
during the comparable period of the prior fiscal year. For more information on our use of non-GAAP performance measures, please see footnote (1) in the
section entitled “Executive Summary.”

(2) For purposes of determining the Company performance score, adjusted earnings per share-diluted as determined for financial reporting purposes, which is

a non-GAAP performance measure, is further adjusted to reflect the impact of divestitures and acquisitions as compared to target. For more information
regarding how we define adjusted earnings per share-diluted, please see footnote (1) in the section entitled “Executive Summary.”

(3) EBIT Margin is a non-GAAP performance measure. We define EBIT margin as the adjusted operating margin which excludes certain one-time items

(4) Ms. Buck’s OHIP award does not include individual performance metrics.

2018-2020 PSU Cycle - Performance Metrics and Results

Payouts for the 2018-2020 PSU cycle, shown in the table below, reflect above target performance in all three metrics,
successfully delivering financial commitments to shareholders during the COVID-19 pandemic. These payouts are described in
more detail in the section entitled “Performance Stock Unit Targets and Results.”

Metric

2018-2020 Results

2018-2020 Awards

Total Shareholder Return

73rd percentile was above target

Three-year Compound Annual Growth Rate
(“CAGR”) in Net Sales(1)(2)
Three-year CAGR in Adjusted Earnings
per Share-Diluted(1)(3)

____________________

2.4% CAGR was above target

170.71% payout

10.6% CAGR was above target

(1) Results for our Pirate Brands and ONE businesses were excluded from the following metrics, as applicable, as these acquisitions were made subsequent to

the approval of the 2018-2020 PSU cycle metrics:
• Three-year CAGR in net sales growth; and
• Three-year CAGR in adjusted earnings per share-diluted.

(2) Net Sales is measured on a constant currency basis, which is a non-GAAP performance measure. To calculate net sales on a constant currency basis, net

sales for the current fiscal year period for entities reporting in currencies other than the U.S. dollar are translated into U.S. dollars at the average rates
during the comparable period of the base fiscal year.

(3) Adjusted earnings per share-diluted is a non-GAAP performance measure. For more information regarding how we define adjusted earnings per share-

diluted, please see footnote (1) in the section entitled “Executive Summary.”

The Role of the Compensation Committee

The Compensation Committee has primary responsibility for making compensation decisions for our NEOs other than our
CEO. Our CEO’s compensation is approved by the independent members of the Board based on the recommendations of the
Compensation Committee.

The Compensation Committee operates under a charter approved by the Board. The Compensation Committee uses information
from its independent executive compensation consultant, input from our CEO (except for matters regarding her own pay) and
assistance from our Human Resources Department to make decisions and to conduct its annual review of the Company’s
executive compensation program.

The Compensation Committee works with a rolling agenda, with its heaviest workload occurring during the first quarter of the
year. During this quarter, decisions are made with respect to annual and long-term incentives earned based on the prior year’s
performance and target compensation levels are finalized for the current year. The Compensation Committee also reviews and
approves this Compensation Discussion & Analysis. During the second and third quarters, the Compensation Committee
reviews materials relating to peer group composition, tally sheets, competitive pay analysis and other information that forms the
foundation for future decisions. The Compensation Committee uses the third and fourth quarters to finalize decisions relating to
the peer group and compensation plan design for use in the upcoming year.

The Compensation Committee may, in its discretion, delegate all or a portion of its duties and responsibilities to a
subcommittee of the Compensation Committee and, pursuant to the provisions of the EICP, may appoint the CEO as a
committee of the Board as necessary for the purpose of making equity grants under the EICP; provided, however, the
Compensation Committee may not delegate the approval of certain transactions to a subcommittee or to the CEO if such
transactions involve the approval or grant of equity-based compensation to an “officer” for purposes of Rule 16b-3 under the
Securities Exchange Act of 1934 (“Exchange Act”) or certification as to the attainment of performance goals for a “covered
employee” for purposes of Section 162(m) of the Internal Revenue Code (“IRC”) unless such subcommittee consists solely of
members of the Compensation Committee who are (i) “Non-Employee Directors” for the purposes of Rule 16b-3 under the
Exchange Act, and (ii) “outside directors” for the purposes of Section 162(m) of the IRC.

Compensation Advisor Independence

The Compensation Committee retained Frederic W. Cook & Co., Inc. (“F.W. Cook”) as its independent executive
compensation consultant for fiscal 2020. F.W. Cook advised the Compensation Committee on director and executive
compensation, but did no other work for the Company. The Compensation Committee reviews all fees for services related to
executive and director compensation provided by F.W. Cook.

The Committee has assessed the independence of F.W. Cook pursuant to SEC and NYSE rules, and concluded that no conflict
of interest exists that would prevent the consulting firm from independently advising the Committee.

In establishing compensation levels and awards for executive officers other than our CEO, the Compensation Committee takes
into consideration the recommendations of the independent executive compensation consultant and the Human Resources
Department, combined with our CEO’s evaluations of each officer’s individual performance and Company performance. The
Compensation Committee evaluates director compensation primarily on the basis of peer group data used for benchmarking
director compensation provided by the independent executive compensation consultant.

Compensation Components

Our executive compensation program includes the following key elements:

Element

Design

Base Salary

Fixed compensation component. Reviewed
annually and adjusted as appropriate.

Purpose
Intended to attract and retain executives with
proven skills and leadership abilities that will
enable us to be successful.

Annual Incentive Award

Long-Term Incentive Awards

Variable, performance-based compensation
component. Payable based on business results
and, with the exception of the CEO,
individual performance.

Intended to motivate and reward executives
for successful execution of strategic
priorities.

Variable compensation component. Granted
annually as a combination of RSUs and
PSUs. PSUs are considered to be
performance-based; the value of amounts
actually earned depend on Company and
stock price performance.

Intended to motivate and reward executives
for long-term Company financial
performance and enhanced long-term
stockholder value by balancing compensation
opportunity and risk, while encouraging
sustained performance and retention.

The following charts illustrate the weighting of base salary, annual incentive awards and long-term incentive awards at target
for our CEO and our other NEOs, excluding Mr. Walling and Ms. West, during 2020:

At-Risk Compensation = 87%

At-Risk Compensation = 71%

Setting Compensation

The Compensation Committee’s annual compensation review for 2020 included an analysis of data, comparing the Company’s
executive compensation levels against a peer group of publicly-held consumer products companies. F.W. Cook, the
Compensation Committee’s independent executive compensation consultant provides the Compensation Committee with
advice, counsel and recommendations with respect to the composition of the peer group and competitive data used for
benchmarking our compensation program. The Compensation Committee uses this and other information provided by F.W.
Cook to reach an independent recommendation regarding compensation to be paid to our CEO, directors and other officers. The
Compensation Committee’s final recommendation with respect to CEO compensation is then given to the independent directors
of our Board for review and final approval.

Companies in the peer group used to benchmark executive pay levels for 2020 (the “2020 Compensation Peer Group”) are:

Brown-Forman Corporation

General Mills, Inc.

Molson Coors Brewing Company

Campbell Soup Company

Hormel Foods Corporation

Mondelez International, Inc.

Colgate-Palmolive Company

Kellogg Company

The Clorox Company

ConAgra Brands, Inc.

Keurig Dr. Pepper, Inc.

The J. M. Smucker Company

Constellation Brands, Inc.

McCormick & Company, Inc.

The Compensation Committee selected these companies after reviewing publicly-held companies offering products/services
similar to ours, with annual revenues within a range of approximately one-third to three times our annual revenue (with the
exception of Mondelez International who is outside of this range and whom we also consider a peer company for executive
talent) and market capitalization within a reasonable range of our market capitalization. As compared to the 2020 Compensation
Peer Group, Hershey’s 2019 revenue of $7.8 billion and market capitalization of $28.0 billion were at the 23rd and 63rd
percentiles, respectively. All of the companies in our 2019 Compensation Peer Group were included in our 2020 Compensation
Peer Group.

Target Total Direct CompensationCEOSalary13%Annual CashIncentive20%PerformanceStock Units44%RestrictedStock Units23%Average Target Total DirectCompensationOther NEOsSalary29%Annual CashIncentive20%PerformanceStock Units33%RestrictedStock Units18%Data from the 2020 Compensation Peer Group was supplemented by composite data from consumer products and general
industry companies of comparable size. The survey composite data provided us with broader, industry-specific information
regarding pay levels at consumer products and general industry companies for positions similar to those held by our NEOs.

The Compensation Committee reviewed a report summarizing target total direct compensation (base salary plus target annual
incentive plus target long-term incentive) levels at the 25th, 50th and 75th percentiles of the 2020 Compensation Peer Group
and the survey composite data for positions comparable to those held by each of our NEOs. Hershey targets total direct
compensation for its executive officers, in aggregate, at competitive pay levels using the median of our peer group for
reference. Positioning varies by job, and the Compensation Committee considers a number of factors including market
competitiveness, specific duties and responsibilities of the executive versus those of peers, experience and succession planning.
The Compensation Committee believes it is appropriate to reward the executive management team with compensation above or
below the competitive median if the financial targets associated with its variable pay programs are above or below target,
respectively.

During 2020, the Compensation Committee received detailed tally sheets prepared by management. Each tally sheet captures
comprehensive compensation, benefits and stock ownership data. The tally sheets provide the Compensation Committee with a
complete picture of each executive’s current and projected compensation and the amount of each element of compensation or
other benefit the executive would receive in the event of voluntary or involuntary termination, retirement, disability, death, or
upon change in control. The Compensation Committee considers this information, as well as the benchmark information, when
making compensation decisions.

Base Salary

Base salary for each NEO is determined by considering the relative importance of the position, the competitive marketplace and
the individual’s performance, responsibilities and experience. Salary reviews are generally conducted annually at the beginning
of the year. Each NEO’s base salary is compared to internal and external references. Base salary adjustments, if any, are made
after considering market references, Company performance against financial goals and individual performance. CEO
performance is evaluated by the Compensation Committee and independent members of the Board. The CEO evaluates the
performance of her direct reports, including all NEOs, and reviews her recommendations for salary adjustments with the
Compensation Committee prior to its approval of the base salary for each NEO. If a NEO has responsibility for a particular
business unit, the business unit’s financial results also will be strongly considered.

On the basis of the foregoing considerations, the Compensation Committee, and all independent directors in the case of our
CEO, approved base salaries for 2020 as follows:

Name

2020
Base Salary
($)

Increase
from 2019
(%)

Ms. Buck

Mr. Voskuil
Mr. Raup(1)
Mr. Reiman
Mr. Atkins
Mr. Walling
Ms. West

1,202,000

675,000
500,000
513,000
589,050
532,080
703,020

3.0

8.0
25.0
8.0
2.0
—
—

____________________

(1) Mr. Raup was promoted into the President, U.S. role effective January 1, 2020.

See Column (c) of the 2020 Summary Compensation Table for information regarding the base salary earned by each of our
NEOs during 2020.

Annual Incentives

Our NEOs are eligible to receive an annual cash incentive award under the OHIP. The OHIP links the NEO’s annual payout
opportunity to measures he or she can affect most directly. For 2020, our CEO and all employees reporting directly to her,
including the NEOs, had common financial objectives tied to total Company performance consistent with their responsibility to
manage the entire Company. Total Company performance targets are established in the context of our announced expectations
for financial performance, prior year results and market conditions.

For 2020, our NEOs were eligible to earn individual OHIP awards as follows:

Name

2020 Target OHIP
(% of Base Salary)

Ms. Buck
Mr. Voskuil
Mr. Raup

Mr. Reiman

Mr. Atkins
Mr. Walling

Ms. West

150
85
70

70
70

In determining the target OHIP percentage for each of the NEOs, the Compensation Committee, and the independent directors
in the case of our CEO, considered the value of target total cash compensation against market references. Target total cash
compensation levels for each of the NEOs fall within an appropriate range relative to the median for comparable positions given
each incumbent’s performance, responsibilities and tenure in the role.

In general, the final OHIP award is determined by multiplying the NEO’s base salary, the applicable target percentage and
performance scores ranging from 0% to 200% based on Company performance and, with the exception of Ms. Buck, individual
performance. The Company financial performance goals are established at the beginning of each year by the Compensation
Committee. Individual performance goals also are established at that time, or at the time of hire if later. If performance scores
exceed the target objectives, a NEO may receive an OHIP payout greater than his or her target award value. If performance
scores are below the target objectives, the NEO’s OHIP payout will be below his or her target award value, subject to no award
if performance is below threshold levels.

2020 OHIP Financial Performance Targets and Results (75% - 100% of Total OHIP)

Our 2020 OHIP financial performance targets, our financial performance results for 2020 and the resulting financial
performance scores for OHIP were as follows:

2020 Target

2020 Actual

Metric

($)

(% growth)

($)

(% growth)

Target
Award
(%)

Performance
Score
(%)

Net Sales(1)
Adjusted Earnings per Share-
Diluted(2)

EBIT Margin %(3)

Total OHIP Company Score

____________________

8.234 billion

3.1

8.199 billion

2.7

50.00

49.09

6.19

21.79%

7.1
65 basis
points

6.29

8.8

25.00

50.00

129 basis

22.43%

points

25.00

50.00

100.00

149.09

(1) For purposes of determining the Company performance score, net sales is measured on a constant currency basis, further adjusted to reflect the impact of

(2) For purposes of determining the Company performance score, adjusted earnings per share-diluted as determined for financial reporting purposes, which is

(3) EBIT Margin is a non-GAAP performance measure. We define EBIT margin as the adjusted operating margin which excludes certain one-time items

impacting comparability and further adjusted to reflect the impact of divestitures and acquisitions as compared to target. For more information regarding
our use of non-GAAP performance measures and how we define adjusted operating margin, please see the Company’s earnings release on Form 8-K
dated February 4, 2021. EBIT Margin performance is measured in basis points, which are defined as a unit of measure used to describe the rate change
(i.e. one basis point is equivalent to 0.01%).

As described earlier, for 2020 the Compensation Committee increased the weighting of financial performance metrics from
75% to 100% and removed the individual performance component of Ms. Buck’s target award. This change enhanced the pay-
for-performance alignment between the CEO’s OHIP payout and objective, financial performance results. For Ms. Buck, based
upon the Company financial score of 149.09%, she earned the following 2020 OHIP award:

Name

Ms. Buck

________________

Award
Target
(%)

Award
Target(1)
($)

2020
OHIP
Award
($)

150

1,801,586

2,685,985

(1) Target award is based upon actual salary received in 2020.

2020 OHIP Individual Performance Results (0% - 25% of Total OHIP)

With the exception of Ms. Buck, the remaining 25% of each NEO’s 2020 OHIP award was based upon individual performance
toward achievement of individual performance goals focused on strategic priorities applicable to the NEO’s position, but tied to
the overall Company’s top priorities for the year.

Steven E. Voskuil, Senior Vice President, CFO

Mr. Voskuil led the development and execution of the COVID-19 financial plan that enabled strong financial results. Mr.
Voskuil also led initiatives that advanced our strategic planning and Mergers and Acquisitions (“M&A”) capabilities and kept
the Enterprise Resource Planning program on track to deliver a contemporized technology system to support enterprise goals.
______________________________________________________________________________________________________

Charles Raup, President, U.S.

Mr. Raup successfully deployed strategies focused on delivering sustainable, profitable growth and market share gains,
achieving the financial objectives for the U.S. market. Mr. Raup also set the foundation to deliver our strategic plan objectives
through advanced commercial capabilities.
______________________________________________________________________________________________________

Jason Reiman, Senior Vice President, Chief Supply Chain Officer

Mr. Reiman led the development and execution of the Company’s response to safely make and distribute our products during
COVID-19. He also successfully delivered key milestones of Hershey’s next generation Supply Chain, focused on delivering an
agile supply chain network to expand margins and enable enterprise growth through expanding manufacturing capacity,
improving fulfillment and developing supply chain capabilities.
______________________________________________________________________________________________________

Damien Atkins, Former Senior Vice President, General Counsel and Secretary

Mr. Atkins successfully executed the duties of the Senior Vice President, General Counsel and Secretary role, including
advancing compliance, government relations and legal capabilities.
______________________________________________________________________________________________________

Kevin R. Walling, Former Senior Vice President, Chief Human Resources Officer

Mr. Walling successfully executed and transitioned the key accountabilities of the Chief Human Resources Officer.

Mary Beth West, Former Senior Vice President, Chief Growth Officer

Ms. West successfully executed and transitioned the key accountabilities of the Chief Growth Officer.
______________________________________________________________________________________________________

Ms. Buck provided the Compensation Committee with her assessment of each NEO’s 2020 performance and achievement in
relation to their performance goals. Based upon those assessments, Ms. Buck recommended, and the Compensation Committee
approved, the individual performance awards and total OHIP payouts as shown in the table below.

Based upon a 75% weight for the Company financial score of 149.09% of target and a 25% weight for individual performance,
our other NEOs earned the following 2020 OHIP awards:

Company
Financial
Performance
Award (75%
Weighting)
($)

Individual
Performance
Award (25%
Weighting)
($)

640,273

389,254

372,112

460,819

380,920

575,197

213,425

174,058

124,037

103,030

17,907

27,040

Award
Target
(%)

Award
Target(1)
($)
572,606

348,115

332,785

412,117

372,456

562,416

2020
OHIP
Award
($)

853,698

563,312

496,149

563,849

398,827

602,237

Name

Mr. Voskuil

Mr. Raup

Mr. Reiman

Mr. Atkins
Mr. Walling(2)
Ms. West(2)

____________________

(1) Target award is based upon actual salary received in 2020.

(2) Per the terms of Mr. Walling and Ms. West’s respective Confidential Separation Agreement and General Release, their 2020 OHIP awards were

calculated as follows:

• From January 1, 2020 through February 29, 2020, their respective 2020 OHIP awards were based 75% on Company financial performance results and

25% on individual performance.

• From March 1, 2020 through December 31, 2020, their respective 2020 OHIP awards were based 100% on Company financial performance, calculated

as the lower of the Company financial performance score or target.

The 2020 OHIP payments are included in Column (g) of the 2020 Summary Compensation Table for each NEO.

Long-Term Incentives

We provide long-term incentive opportunities to motivate, retain and reward our NEOs for their contributions to multi-year
performance in achieving strategies and improving long-term share value. In February of each year, the Compensation
Committee awards long-term incentive grants to our NEOs.

The Compensation Committee, and the independent directors in the case of our CEO, determines the value of long-term
incentive awards made to each NEO by considering the NEO’s target total direct compensation against internal and external
references. The target award percentages approved in 2020, expressed as a percentage of base salary, were:

Name

Target Long-Term
Incentive Award
(% of Salary)

Ms. Buck

Mr. Voskuil
Mr. Raup

Mr. Reiman
Mr. Atkins

Mr. Walling
Ms. West

500

230
150

150
170

165
230

The Compensation Committee values RSUs and PSUs using the closing stock price of the Company’s Common Stock on the
NYSE on the date of grant. Target total direct compensation levels for each of the NEOs fall within an appropriate range
relative to the median for comparable positions given each incumbent’s performance, responsibilities and tenure in the role.

Performance Stock Unit Targets and Results (65% of long-term incentive mix)

PSUs are granted to NEOs and other executives in a position to affect the Company’s long-term results. At the start of each
three-year cycle, a contingent target number of PSUs is established for each executive. This target is expressed as a percentage
of the executive’s base salary and is determined as part of a total compensation package based on the peer group and survey
composite benchmarks. Dividends are not paid on PSU awards during the three-year performance cycle.

2018-2020 PSU Awards

The performance objectives for the 2018-2020 performance cycle awarded in 2018 were based upon the following metrics:

•

Three-year relative TSR versus the 2018 peer group described below;

Three-year CAGR in total Company net sales; and

Three-year CAGR in adjusted earnings per share-diluted measured against an internal target.

The Compensation Committee selected these metrics to measure performance against internal targets aligned with our
stockholders’ interests and investment returns offered by our peer companies. The 2018 peer group originally included 15
companies with median revenues of $7.8 billion. Dr Pepper Snapple Group, Inc. and Dean Foods Company were subsequently
removed from the 2018 peer group as a result of a corporate transactions, which occurred in July 2018 and May 2020,
respectively. Therefore, 13 companies remained in the 2018-2020 cycle for use in assessing our Company’s 2018-2020 TSR.

Companies included in the 2018 peer group for the 2018-2020 PSU cycle award were:

Brown-Forman Corporation

General Mills, Inc.

Mondelez International

Campbell Soup Company

Hormel Foods Corporation

The Clorox Company

Colgate-Palmolive Company

Kellogg Company

The J. M. Smucker Company

ConAgra Brands, Inc.

McCormick & Company, Inc.

Constellation Brands, Inc.

Molson Coors Brewing Company

Payment of any amounts earned is made in shares of Common Stock at the conclusion of the three-year performance cycle. The
maximum award for any participant in a performance cycle is 250% of the contingent target award.

Targets and results for the 2018-2020 performance cycle were as follows:

Metric

Target

Actual
Performance

Target Award
Weighting
(%)

Final
Performance
Score
(%)

Total Shareholder Return
Three-year CAGR in Net Sales
Growth(1)(2)
Three-year CAGR in Adjusted Earnings
per Share-Diluted(1)(3)
Total

____________________

50th Percentile

73rd Percentile

34.00

2.0% CAGR

2.4% CAGR

33.00

8.5% CAGR

10.6% CAGR

33.00
100.00

65.28

44.49

60.94
170.71

(1) Results for our Pirate Brands and ONE businesses were excluded from the following metrics, as applicable, as these acquisitions were made in October

2018 and September 2019, respectively:

• Three-year CAGR in net sales growth; and

• Three-year CAGR in adjusted earnings per share-diluted.

(2) Net Sales is measured on a constant currency basis, which is a non-GAAP performance measure. To calculate net sales on a constant currency basis, net

(3) Adjusted earnings per share-diluted is a non-GAAP performance measure. For more information regarding how we define adjusted earnings per share-

diluted, please see footnote (1) in the section entitled “Executive Summary.”

At the conclusion of each three-year cycle, the Compensation Committee reviews the level of performance achieved and the
percentage, if any, of the applicable portion of the target number of PSUs earned. In determining the final performance cycle
score, adjustments may be made by the Compensation Committee to the Company’s performance score to take into account
extraordinary or unusual items occurring during the period. No adjustments were made in determining the 170.71%
performance score or the number of PSUs earned by our NEOs for the 2018-2020 performance cycle.

2019-2021 PSU Awards

In October 2018, the Committee approved changes to the performance metrics for the 2019-2021 performance cycle. The
performance objectives for the 2019-2021 performance cycle are based upon the following metrics:

•

Three-year relative TSR versus the 2019 Financial Peer Group described below;

Three-year CAGR in adjusted earnings per share-diluted measured against an internal target; and

Three-year cumulative free cash flow measured against an internal target.

These metrics are weighted 34%, 33% and 33%, respectively.

In October 2018, the Committee also approved the addition of a separate peer group for comparing relative pay for performance
and for measuring relative TSR within our PSU cycles (the “2019 Financial Peer Group”). The Committee approved the
following group of 15 companies with median revenues of $7.9 billion as the 2019 Financial Peer Group.

Companies included in the 2019 Financial Peer Group for the 2019-2021 PSU cycle awards are:

Campbell Soup Company

Kellogg Company

Post Holdings, Inc.

Colgate-Palmolive Company

Kimberly-Clark Corporation

The Clorox Company

ConAgra Brands, Inc.

The Kraft Heinz Company

The Hain Celestial Group, Inc.

Flowers Foods

General Mills, Inc.

McCormick & Company, Inc.

The J. M. Smucker Company

Mondelez International, Inc.

TreeHouse Foods, Inc.

2020-2022 PSU Awards

The performance metrics and weightings for the 2020-2022 performance cycle are the same as the 2019-2021 performance
cycle. The three-year relative TSR metric for the 2020-2022 performance cycle is based on our 2020 Financial Peer Group,
which was unchanged from the 2019 Financial Peer Group.

See Column (e) of the 2020 Summary Compensation Table, Columns (f) through (h) of the 2020 Grants of Plan-Based Awards
Table, Columns (i) and (j) of the Outstanding Equity Awards at 2020 Fiscal-Year End Table and Columns (d) and (e) of the
2020 Option Exercises and Stock Vested Table for more information about PSUs awarded to the NEOs.

Restricted Stock Units (35% of long-term incentive mix)

The Compensation Committee sets guidelines for the value of the annual RSUs to be awarded based on competitive
compensation data. These RSU awards represent approximately thirty-five percent of the NEO’s long-term incentive
compensation target award. In 2020, the target number of RSUs awarded to each NEO was determined by multiplying the
NEO’s base salary by thirty-five percent of his or her target long-term incentive award percentage divided by the closing price
of the Company’s Common Stock on the NYSE on the grant date. The actual number of RSUs awarded may vary from the
target level based on each NEO’s individual performance evaluation. Annual RSUs vest in equal increments over three years.

The Compensation Committee also awards RSUs to NEOs and other executives from time to time as special incentives. RSUs
also are awarded by the Compensation Committee to replace compensation forfeited by newly-hired executive officers.

See Column (e) of the 2020 Summary Compensation Table, Column (i) of the 2020 Grants of Plan-Based Awards Table,
Columns (g) and (h) of the Outstanding Equity Awards at 2020 Fiscal-Year End Table and Columns (d) and (e) of the 2020
Option Exercises and Stock Vested Table for more information about RSUs awarded to the NEOs.

Perquisites

Executive perquisites are kept to a minimal level relative to a NEO’s total compensation and do not play a significant role in
our executive compensation program. The perquisites that we provide include personal use of Company aircraft and financial
counseling and tax preparation reimbursement. See the footnotes to Column (i) of the 2020 Summary Compensation Table for
information regarding the perquisites received by our NEOs.

Our CEO and the other NEOs are eligible to participate in our Gift Matching Program on the same basis as other employees,
retirees or their spouses. Through the Gift Matching Program, we match contributions made to one or more non-profit
organizations on a dollar-for-dollar basis up to a maximum aggregate contribution of $5,000 per employee annually. These
matching contributions are not considered compensation and are not included in Column (i) of the 2020 Summary
Compensation Table.

Retirement Plans

NEOs are eligible to participate in our tax-qualified defined benefit pension plan (“pension plan”) and tax-qualified defined
contribution 401(k) plan (“401(k) plan”) on the same basis as other salaried employees of the Company. IRC regulations do not
permit the Company to use base salary and other compensation paid above certain limits to determine the benefits earned by the
NEOs under tax-qualified plans. The Company maintains a defined benefit Supplemental Executive Retirement Plan
(“DB SERP”), a defined contribution Supplemental Executive Retirement Plan (“DC SERP”), a defined benefit Compensation
Limit Replacement Plan (“CLRP”) and a Deferred Compensation Plan to provide these and additional benefits that are
comparable to those offered by our peers. Under the provisions of the Deferred Compensation Plan, our NEOs may elect to
defer payments from OHIP, PSU and RSU awards, but not stock options or base salary.

The DB SERP was closed to new participants in 2006. No new participants have been or will be added to the DB SERP. NEOs
and other senior executives reporting to the CEO not eligible for the DB SERP are considered by the Compensation Committee
for participation in the DC SERP. In comparison, the DC SERP typically yields a lower benefit than the DB SERP upon
retirement. Executive officers eligible for the Company’s qualified defined benefit pension plan who are not eligible for the DB
SERP participate in the CLRP. The Company believes that the DB SERP, DC SERP, CLRP and Deferred Compensation Plan
help, in the aggregate, to attract and retain executive talent, as similar plans are often components of the executive
compensation programs within our peer group. The DC SERP was established as part of our Deferred Compensation Plan and
is not a separate plan.

See the 2020 Pension Benefits Table and accompanying narrative and the 2020 Non-Qualified Deferred Compensation Table
and accompanying narrative for more information regarding the DB SERP, DC SERP, CLRP and other retirement benefits.

Employment Agreements

The Company entered into an employment agreement with Ms. Buck in February 2017, which provides for Ms. Buck’s
continued employment as President and CEO and continued nomination as a member of the Board of Directors. The
employment agreement does not have a specified term. Under the terms of the employment agreement, in the event Ms. Buck’s
employment is terminated by the Company without Cause or she resigns for Good Reason (in each case as defined in the
employment agreement), Ms. Buck will be entitled to certain severance benefits. In the event of her termination after a change
in control, Ms. Buck will be eligible to receive benefits under the Executive Benefits Protection Plan (Group 3A) (“EBPP 3A”).
She is not entitled to an excise tax gross-up. The employment agreement subjects Ms. Buck to certain non-competition and non-
solicitation covenants under the ECRCA and to compensation recovery (clawback) to the extent required by applicable law and
regulations.

See the section entitled “Potential Payments upon Termination or Change in Control” for information regarding the payments
Ms. Buck would receive in the event of an applicable termination or change in control occurring on December 31, 2020.

Other than as set forth above, we have not entered into employment agreements with any NEO.

Severance and Change in Control Plans

All of the NEOs are covered by our EBPP 3A. The EBPP 3A is intended to help us attract and retain executive talent and
maintain a stable work environment in the event of activity that could potentially result in a Change in Control. The severance
protection provided under the EBPP 3A upon a Change in Control is based upon a “double trigger.” The terms of the plan
generally provide that a covered NEO whose employment with the Company terminates in qualifying circumstances within two
years after a Change in Control of the Company is entitled to certain severance payments and benefits. The EBPP 3A also
provides severance benefits in the event of involuntary termination without Cause unrelated to a Change in Control or voluntary
termination for Good Reason within two years after election of a new CEO. Change in Control, Cause and Good Reason are
defined in the EBPP 3A.

See the discussion in the section entitled “Potential Payments upon Termination or Change in Control” for information
regarding the payments that would be due to our NEOs under the EBPP 3A in the event of an applicable termination of
employment or a Change in Control.

Stock Ownership Guidelines

The Compensation Committee believes that requiring NEOs and other executive officers to hold significant amounts of our
Common Stock strengthens their alignment with the interest of our stockholders and promotes achievement of long-term
business objectives. Our executive stock ownership policy has been in place for more than 20 years. The Compensation
Committee reviews ownership requirements annually to ensure they are aligned with external market comparisons.

Executives with stock ownership requirements have five years from their initial election to their position to accumulate and
hold the minimum number of shares required. For purposes of this requirement, “shares” include shares of our Common Stock
that are owned by the executive, unvested time-based RSUs and vested RSUs and PSUs that have been deferred by the
executive as Common Stock units under our Deferred Compensation Plan. It is anticipated that executives will hold a
significant number of the shares earned from PSU and RSU awards and the exercise of stock options to satisfy their obligations.
Minimum stockholding requirements for the CEO and the other executives are as follows:

Position

CEO
CFO and Senior Vice Presidents
Other executives subject to stockholding requirements

Stock Ownership Level
6 times base salary
3 times base salary
1 times base salary

The dollar value of shares which must be acquired and held equals a multiple of the individual executive’s base salary.
Stockholding requirements are updated whenever a change in base salary occurs. Failure to reach the minimum holding
requirement within the five-year period results in a notification letter to the executive, with a copy to the CEO, and a
requirement that future stock option exercises, RSU distributions and PSU payments be settled by retaining at least 50% of the
shares of Common Stock received until the minimum ownership level is attained. The Compensation Committee receives an
annual summary of each individual executive’s ownership status to monitor compliance.

Other Compensation Policies and Practices

Clawbacks

Under the EICP, when an individual’s actions result in the filing of financial documents not in compliance with financial
reporting requirements, the Company has the right to recoup or require repayment of an award earned or accrued during the
twelve-month period following the first public issuance or filing with the SEC of the non compliant financial document.
Repayment or clawback occurs where the material noncompliance results from misconduct, the participant’s knowledge or
gross negligence in engaging in the misconduct or failing to prevent the misconduct, or if the participant is one of the
individuals subject to automatic forfeiture under Section 304 of the Sarbanes-Oxley Act of 2002.

In 2008, the Company initiated the execution of the ECRCA by executive officers as a condition for the receipt of long-term
incentive awards and, for new executive officers, also as a condition of employment. The purpose of the ECRCA is to protect
the Company and further align the interests of the executive officer with those of the Company. The terms of the ECRCA
prohibit the executive from misusing or disclosing the Company’s confidential information, competing with the Company in
specific categories for a period of 12 months following separation from employment, recruiting or soliciting the Company’s
employees, or disparaging the Company’s reputation in any way. For those officers or employees based outside the U.S., the
restrictive covenants and terms may be modified to comply with local laws.

Failure to comply with the provisions of the ECRCA may result in cancellation of the unvested portion of PSU and RSU
awards, cancellation of any unexercised stock options and a requirement for repayment of amounts received from equity awards
during the last year of employment, as well as any amounts received from the DB SERP or DC SERP.

Beginning in 2021, the Company updated the clawback language within our ECRCA, OHIP and long-term incentive award
agreements to authorize the Committee to seek clawback in the event of intentional misconduct by a grantee that causes the
Company material financial or reputational harm.

Tax Considerations

As in effect through December 31, 2017, Section 162(m) of the IRC generally disallowed the Company’s ability to deduct
compensation in excess of $1.0 million paid to our CEO or to our other NEOs who were employed on the last day of the fiscal
year (other than officers who served as CFO during the year), but did not disallow a deduction for compensation that qualifies
as “performance-based” under applicable Internal Revenue Service (“IRS”) regulations or that was paid after termination of
employment. As a result of changes to Section 162(m) of the IRC resulting from federal legislation referred to as the Tax Cuts
and Jobs Act, the $1.0 million deduction limitation described above has been expanded to disallow the deduction for
compensation payable to a larger group of employees, effective for tax years beginning after December 31, 2017. Performance-
based compensation, including equity awards, is no longer exempt from the Section 162(m) deduction limitation, subject to a
transition rule. The employees (referred to as “covered employees”) to whom the deduction limitation applies include the CEO
and CFO (in each case, whether or not serving as executive officers as of the end of the fiscal year) and the three other most
highly compensated executive officers. In addition, once considered a “covered employee” for a given year, the individual will
be treated as a “covered employee” for all subsequent years.

The Compensation Committee has considered the effect of Section 162(m) of the IRC on the Company’s executive
compensation program. The Compensation Committee exercises discretion in setting base salaries, structuring incentive
compensation awards and in determining payments in relation to levels of achievement of performance goals. The
Compensation Committee believes that the total compensation program for NEOs should be managed in accordance with the
objectives outlined in the Company’s compensation philosophy and in the best overall interests of the Company’s stockholders.
Accordingly, compensation paid by the Company may not be deductible because such compensation exceeds the limitations for
deductibility under Section 162(m) of the IRC.

Section 409A of the IRC specifies certain rules and limitations regarding the operation of our Deferred Compensation Plan and
other retirement programs. Failure to comply with these rules could subject participants in those plans and programs to
additional income tax and interest penalties. We believe our plans and programs comply with Section 409A of the IRC.

COMPENSATION COMMITTEE REPORT

To Our Stockholders:

We have reviewed and discussed with management the Compensation Discussion & Analysis. Based on that review and
discussion, we have recommended to the Board of Directors that the Compensation Discussion & Analysis be included in this
Proxy Statement.

Submitted by the Compensation and Executive Organization Committee of the Board of Directors:

Pamela M. Arway, Chair
Victor L. Crawford
Charles A. Davis
Mary Kay Haben
M. Diane Koken
Juan R. Perez

The independent members of the Board of Directors who are not members of the Compensation and Executive Organization
Committee join in the Compensation Committee Report with respect to the approval of Ms. Buck’s compensation.

James W. Brown
Robert M. Dutkowsky
James C. Katzman
Robert M. Malcolm
Anthony J. Palmer
Wendy L. Schoppert
David L. Shedlarz

2020 Summary Compensation Table

The following table and explanatory footnotes provide information regarding compensation earned by, held by, or paid to, all
individuals holding the positions of Chief (Principal) Executive Officer and Chief (Principal) Financial Officer during 2020, the
three most highly compensated of our other executive officers and two additional executive officers who separated from service
during the year, but whose compensation would have been among the highest of those who served as executive officers during
2020. These individuals collectively comprise our NEOs. The table provides information with respect to 2020, as well as 2019
and 2018 compensation where required. 2018 and 2019 information is not provided for Messrs. Raup, Reiman and Walling
because they were not NEOs in those years. 2018 information is not provided for Messrs. Atkins and Voskuil because they
were not NEOs in that year.

Name and
Principal
(1)

Position

(a)

(2)

Salary

(3)

Bonus

Awards

(4)

Awards

(5)

Stock

Option

Year

(b)

($)

(c)

($)

(d)

($)

(e)

($)

(f)

Change in
Pension
Value
and
Non-
Qualified
Deferred
Compen-
sation

Earnings

(7)

($)

(h)

Non-
Equity
Incentive
Plan
Compen-
(6)

sation

($)

(g)

All
Other
Compen-
(8)

sation

($)

(i)

Total
($)

(j)

Ms. Buck

Chairman of the Board,
President and CEO

Mr. Voskuil

Senior Vice President,
Chief Financial Officer

Mr. Raup

President, U.S.

Mr. Reiman

Senior Vice President,
Chief Supply Chain
Officer
Mr. Atkins

Former Senior Vice
President, General
Counsel and Secretary

Mr. Walling

Former Senior Vice
President, Chief
Human Resources

Ms. West

Former Senior Vice
President, Chief
Growth Officer

____________________

2020 1,211,246

—

6,670,261

—

2,685,985

8,318,012

229,555

19,115,059

2019 1,171,479

—

6,422,295

—

2,705,043

6,276,714

211,657

16,787,188

2018 1,137,357

—

4,112,889

1,416,300

1,747,950

2,988,474

315,402

11,718,372

2020

680,192

135,000

1,994,837

2019

401,442

—

2,598,858

—

853,698

472,835

—

238,341

3,902,068

319,008

3,792,143

2020

503,846

—

832,446

—

563,312

—

220,579

2,120,183

2020

516,947

—

854,222

—

496,149

133,764

141,231

2,142,313

2020

593,581

—

1,111,448

2019

579,722

250,000

923,175

—

563,849

523,055

—

223,328

2,492,206

303,338

2,579,290

2020

87,998

—

398,827

—

2,577,244

3,064,069

2020

116,269

—

2019

705,723

—

1,836,416

—

602,237

756,618

2018

681,863

—

1,329,645

585,886

596,748

—

4,523,700

5,242,206

—

271,189

3,569,946

977,954

4,172,096

(1) Mr. Atkins left the Company on January 31, 2021. Mr. Walling and Ms. West both retired on February 29, 2020.

(2) Column (c) reflects base salary earned, on an accrual basis, for the years indicated and includes IRC Section 125 deductions pursuant to The Hershey

Company Flexible Benefits Plan and amounts deferred by the NEOs in accordance with the provisions of the 401(k) plan.

(3) With the exception of Messrs. Atkins and Voskuil, Column (d) indicates that no discretionary bonuses were paid to the NEOs in 2020, 2019 or 2018. Mr.
Atkins, who joined the Company in August 2018, received a cash anniversary bonus in 2019 to replace awards forfeited at his prior employer. Mr.
Voskuil, who joined the Company in May 2019, received a cash bonus in 2020 to replace awards forfeited at his prior employer.

(4) Column (e) shows the aggregate grant date fair value of RSUs and contingent target PSU awards granted to the NEOs in the years indicated. The

assumptions used to determine the grant date fair value of awards listed in Column (e) are set forth in Note 12 to the Company’s Consolidated Financial
Statements included in our 2020 Annual Report on Form 10-K that accompanies this Proxy Statement. The amounts in Column (e) do not reflect the value
of shares actually received or which may be received in the future with respect to such awards.

The number of contingent target PSUs awarded in 2020 to each NEO is shown on the 2020 Grants of Plan-Based Awards Table in Column (g). Assuming
the highest level of performance is achieved for each of the PSU awards included in Column (e), the value of the awards at grant date for each of the
NEOs would be as follows:

Name

Year

Maximum Value at
Grant Date
($)

Ms. Buck

Mr. Voskuil

Mr. Raup
Mr. Reiman
Mr. Atkins

Mr. Walling
Ms. West

2020
2019

2018
2020
2019

2020
2020
2020

2019
2020

2020

2019

2018

9,766,426
9,481,865

7,081,412
2,523,098
2,133,008

1,218,915
1,250,694
1,627,475

1,407,745
—

—

2,627,724

1,953,045

The unvested portion of RSU awards is included in the amounts presented in Columns (g) and (h) of the Outstanding Equity Awards at 2020 Fiscal-Year
End Table. The number of shares acquired and value received by the NEOs with respect to PSU and RSU awards that vested in 2020 is included in
Columns (d) and (e) of the 2020 Option Exercises and Stock Vested Table.

(5) Column (f) presents the grant date fair value of stock options awarded to the NEOs for the years indicated and does not reflect the value of shares actually

received or which may be received in the future with respect to such stock options. The assumptions we made to determine the value of these awards are
set forth in Note 12 to the Company’s Consolidated Financial Statements included in our 2020 Annual Report on Form 10-K that accompanies this Proxy
Statement.

(6) Column (g) reflects the OHIP payments made to each NEO based upon actual salary received in 2020.

(7) Column (h) reflects the aggregate change in the actuarial present value of the NEO’s retirement benefit under the Company’s pension plan, the CLRP and

the DB SERP. The change in value calculation uses the same discount rate and mortality rate assumptions as the 2020 and 2019 audited financial
statements, as applicable, and measures the change in value between the pension plan measurement date in the 2020 and 2019 audited financial
statements. The change in value during a year is primarily driven by three factors: 1) changes in valuation assumptions; 2) changes in the NEO’s
pensionable earnings; and 3) an additional year of service and age. During 2020, changes in assumptions and earnings caused an increase to the pension
value and an additional year of age caused a relatively smaller increase to the pension value. During 2019, each of the three factors driving change caused
an increase to the pension value. The amounts in Column (h) do not reflect amounts paid or that might be paid to the NEO.

Messrs. Raup, Reiman and Voskuil participate in the DC SERP rather than the DB SERP. Messrs. Atkins and Walling and Ms. West participated in the
DC SERP rather than the DB SERP prior to their respective separations. The DC SERP is established under the Company’s Deferred Compensation Plan.
DC SERP contributions for Messrs. Atkins, Raup, Reiman and Voskuil are included in Column (i) in footnote (8) below. Mr. Atkins’ 2020 DC SERP
contribution was subsequently forfeited upon his separation because he was not vested in the DC SERP. Mr. Walling and Ms. West were not eligible for a
DC SERP contribution in 2020.

The NEOs also participate in our non-qualified, non-funded Deferred Compensation Plan under which deferred amounts are credited with notional
earnings based on the performance of one or more third-party investment options available to all participants in our 401(k) plan. No portion of the
notional earnings credited during 2020 was “above market” or “preferential.” Consequently, no Deferred Compensation Plan earnings are included in
amounts reported in Column (h) above. See the 2020 Pension Benefits Table and the 2020 Non-Qualified Deferred Compensation Table for more
information on the benefits payable to the NEOs under the pension plan, DB SERP, CLRP and Deferred Compensation Plan.

(8)

All other compensation includes amounts as described below:

Retirement Income

Perquisites and Other Benefits

Supple-
mental
401(k)
Match(a)
($)

Supple-
mental
Retirement
Contri-
bution
($)

Core
Retirement
Contri-
bution(b)
($)

DC SERP
Contribution
($)

401(k)
Match
($)

Name

Year

Ms. Buck

2020

12,825

163,408

2019

12,600

118,774

2018

12,375

Mr. Voskuil

2020

12,825

2019

8,654

Mr. Raup

2020

12,825

Mr. Reiman

2020

12,825

Mr. Atkins

2020

12,825

Mr. Walling
Ms. West

2019

12,600

2020

2019

2018

4,605

4,867

12,600

12,375

97,663

39,061

5,465

23,096

25,071

37,424

19,065

—

46,011

36,077

1,129

1,075

1,021

—

1,392

—

144,128

50,180

62,981

90,099

139,580

87,959

—

162,809

134,588

—

8,550

8,400

8,550

—

8,550

8,400

—

8,400

8,250

Supple-
mental
Core
Retirement
Contri-
bution(b)
($)

—

Personal
Use of
Company
Aircraft(c)
($)

Company-
Paid
Financial
Counseling
($)

39,733

10,960

67,013

—

192,443

26,041

3,643

15,397

—

24,949

12,710

—

30,674

24,051

—

9,744

—

10,695

10,400

6,236

—

9,675

9,999

—

2,355

—

10,695

10,400

Reimburse-
ment of
Personal
Tax
Return
Preparation
Fee
($)

Relocation
Expenses
and
Related

Taxes
($)

1,500

—

242,666

3,325

1,725

—

162,604

Separation
Benefits(d)
($)

Tax
Reimburse-
ment(e)
($)

—

74,986

120

—

2,570,284

—

4,518,832

—

752,213

(a) Employees who earn over the IRS compensation limit and/or defer any portion of their OHIP award are eligible for the Supplemental 401(k) Match,
contingent on the employee contributing an amount to the 401(k) plan equal to the annual pre-tax limit established by the IRS. Ms. Buck and Messrs.
Atkins, Raup, Reiman and Voskuil were eligible to receive a Supplemental 401(k) Match Contribution equal to 4.5% of the amount by which their
eligible earnings (salary and OHIP) exceeded the IRS compensation limit. Mr. Walling and Ms. West were not eligible to receive a Supplemental 401(k)
Match Contribution in 2020.

(b) As are all new hires of the Company since January 1, 2007, Messrs. Atkins, Raup and Voskuil were eligible to receive a contribution to their 401(k) plan

account equal to 3% of base salary and OHIP up to the maximum amount permitted by the IRS. We call this contribution the Core Retirement
Contribution (“CRC”). They also were eligible to receive a Supplemental Core Retirement Contribution (“Supplemental CRC”) equal to 3% of the
amount by which their eligible earnings (salary and OHIP) exceeded the IRS compensation limit. Mr. Walling and Ms. West were not eligible to receive a
CRC or Supplemental CRC in 2020.

(c) The value of any personal use of Company aircraft by the NEOs is based on the Company’s aggregate incremental per-flight hour cost for the aircraft

used and flight time of the applicable flight. The incremental per-flight hour cost is calculated by reference to fuel, maintenance (labor and parts), crew,
landing and parking expenses.

(d) For Mr. Walling, includes the following benefits paid in connection with his retirement on February 29, 2020: cash separation payment of $798,120, pro-

rated vesting of 2018-2020 PSUs ($927,835), accelerated vesting of 2019 and 2018 Annual RSUs ($512,884), gains from the exercise of accelerated 2018
and 2017 stock options ($281,411), health and welfare benefit continuation ($15,034) and outplacement services ($35,000). For Ms. West, includes the
following benefits paid in connection with her retirement on February 29, 2020: cash separation payment of $1,054,530, pro-rated vesting of 2019 and
2018 Annual RSUs and 2017 new hire and replacement RSUs ($2,759,537), gains from the exercise of accelerated 2018 and 2017 stock options
($654,731), health and welfare benefit continuation ($15,034) and outplacement services ($35,000).

(e)

For Mr. Raup, reflects (1) the total net amount of tax equalization payments designed to cover taxes on compensation in excess of the taxes he would have
incurred in his home country and (2) a net tax gross-up totaling $5,075 to offset amounts imputed to income as a result of the aforementioned tax
equalization payments and related tax preparation fees, in each case in accordance with our standard expatriate Tax Equalization Policy. For Mr. Reiman,
reflects the net tax gross-up received to offset amounts imputed to income as a result of the tax preparation benefit he received in accordance with our
standard expatriate Tax Equalization Policy.

Our global mobility program, of which our Tax Equalization Policy is a part, facilitates the assignment of global talent to other countries by minimizing
any financial detriment or gain to the employee from an international assignment. Messrs. Raup and Reiman are no longer on expatriate assignments.

2020 Grants of Plan-Based Awards Table

The following table and explanatory footnotes provide information with regard to the potential cash award that each NEO had
the opportunity to earn during 2020 under the OHIP, and with regard to PSUs and RSUs awarded to each NEO during 2020, as
applicable. The Company did not grant stock options in 2020. The amounts that were actually earned under the OHIP during
2020 by the NEOs are set forth in Column (g) of the 2020 Summary Compensation Table.

Estimated Future

Payouts Under

Non-Equity Incentive
Plan Awards(2)

Estimated Future

Payouts Under

Equity Incentive
Plan Awards(3)

Name

(a)

Grant
Date(1)

(b)

Thresh-

old

($)

(c)

Target

Maximum

($)

(d)

($)

(e)

Thresh-

old

(#)

(f)

Target

(#)

(g)

Maxi-

mum

(#)

(h)

All Other

Stock

Awards:

Number of

Shares of

Stock or
Units(4)
(#)

(i)

Grant Date

Fair

Value

of Stock

and

Option
Awards(5)
($)

(j)

Ms. Buck

2/25/2020

6,846

1,801,586

3,603,172

24,832

Mr. Voskuil

2/25/2020

1,432

572,606

1,145,212

Mr. Raup

2/25/2020

Mr. Reiman

2/25/2020

870

832

348,115

696,230

332,785

665,570

Mr. Atkins

2/25/2020

1,030

412,117

824,234

Mr. Walling

Ms. West

—

931

372,456

744,912

1,406

562,416

1,124,832

—

6,415

3,099

3,180

4,138

—

62,080

16,038

7,748

7,950

13,371

6,670,261

5,181

1,994,837

1,669

1,712

832,446

854,222

10,345

2,228

1,111,448

—

____________________

(1) Column (b) represents the grant date for the PSUs reflected in Columns (f), (g) and (h) and the RSUs reflected in Column (i). All awards were made under

the EICP.

(2) Columns (c), (d) and (e) represent the threshold, target and maximum potential amounts each NEO had the opportunity to earn based on the OHIP targets
and performance measures approved for the NEOs in February 2020. All amounts shown in Columns (c), (d) and (e) are based upon actual salary received
in 2020.

With the exception of Ms. Buck, the threshold amount is the amount that would have been payable had the minimum individual performance score been
achieved and the Company performance score been zero. For Ms. Buck, the threshold amount is the amount that would have been payable had the
minimum Company performance score been achieved. The target amount is the amount that would have been payable had the Company and individual
performance scores been 100% on all metrics. The maximum amount is the amount that would have been payable had the maximum score been achieved
on all metrics. The actual amounts awarded for 2020 are reported in column (g) of the Summary Compensation Table.

(3) Columns (f), (g) and (h) represent the number of threshold, target and maximum potential PSUs that can be earned for the 2020-2022 performance cycle.

Each PSU represents the value of one share of our Common Stock. The number of PSUs earned for the 2020-2022 performance cycle will depend upon
achievement against the metrics explained in the Compensation Discussion & Analysis in the section entitled “Performance Stock Unit Targets and
Results.”

Payment, if any, will be made in shares of the Company’s Common Stock at the conclusion of the three-year performance cycle. The minimum award as
shown in Column (f) is the number of shares payable for achievement of the threshold level of performance on one of the metrics and the maximum
award as shown in Column (h) is the number of shares payable for achievement of the maximum level of performance on all metrics.

More information regarding PSUs and the 2020 awards can be found in the Compensation Discussion & Analysis and the Outstanding Equity Awards at
2020 Fiscal-Year End Table.

(4) For Ms. Buck and Messrs. Atkins, Raup, Reiman and Voskuil, Column (i) represents the number of annual RSUs granted on February 25, 2020. Target
RSU awards were determined by multiplying 35% of the executive’s long-term incentive target percentage times his or her 2020 base salary, divided by
the closing price of the Company’s Common Stock on the NYSE on the award date as shown in Column (j). The actual number of RSUs awarded varied
from the target level based on the executive’s performance evaluation for the year ended December 31, 2019. Annual RSU awards vest in thirds over
three years.

Information on the treatment of RSUs upon retirement, death, disability, termination, or Change in Control can be found in the section entitled “Potential
Payments upon Termination or Change in Control.”

(5) Column (j) presents the aggregate grant date fair value of (1) the target number of PSUs reported in Column (g) and (2) the number of RSUs reported in

Column (i), in each case as determined in accordance with Financial Accounting Standards Board Accounting Standards Codification Topic 718. The
assumptions used in determining these amounts are set forth in Note 12 to the Company’s Consolidated Financial Statements included in our 2020 Annual
Report on Form 10-K that accompanies this Proxy Statement.

Outstanding Equity Awards at 2020 Fiscal-Year End Table

The following table and explanatory footnotes provide information regarding unexercised stock options and unvested stock
awards held by our NEOs as of December 31, 2020:

Option Awards(1)

Stock Awards

Equity
Incentive
Plan
Awards:
Number of
Securities
Underlying
Unexercised
Unearned
Options
(#)

Number of
Securities
Underlying
Unexercised
Options-
Exercisable(2)
(#)

Number of
Securities
Underlying
Unexercised
Options-
Unexercisable(3)
(#)

(b)

(c)

(d)

Option
Exercise
Price
($)

(e)

Option
Expiration
Date

(f)

Number
of
Shares
or Units
of Stock
That
Have
Not
Vested(4)
(#)

(g)

Market
Value
of
Shares
or Units
of Stock
That
Have
Not
Vested(4)
($)

(h)

45,452

57,870
31,210

35,500

46,755

216,787
—

—

—
1,025

796

880
2,701

1,742

2,073
1,402

5,217

6,112

—

6,112

—
—

—

45,453

19,290
—

—

64,743
—

—

—
2,050

797

—
2,847

1,743

692
—

2,435

6,113

—

6,113

—
—

—

—
—

—

—
—

—

—
—

—

—
—

—

—
—

—

—
—

—

99.90

2/19/2028

31,745

4,993,466

109.40
90.39

2/28/2027
2/15/2026

105.91

2/16/2025

105.96

2/17/2024

—
—

—

—
99.90

—
—

—

2/19/2028

107.95

2/21/2027

90.39
—

2/15/2026
—

99.90

2/19/2028

107.95
90.39

2/21/2027
2/15/2026

—

103.74

10/9/2028

—

—
—

—

—
—

—

—
—

—

31,745
11,722

—

11,722
2,591

2,591

2,804

—
—

2,804

4,703

—

4,703

—
—

—

—
—

—

4,993,466
1,828,692

—

1,828,692
404,917

404,917

438,420

—
—

438,420

737,376

—

737,376

—
—

—

Name

(a)
Ms. Buck

Total
Mr. Voskuil

Total

Mr. Raup

Total

Mr. Reiman

Total

Mr. Atkins

Total
Mr. Walling
Total

Ms. West
Total

Equity
Incentive
Plan
Awards:
Number
of
Unearned
Shares,
Units or
Other
Rights
That
Have Not
Vested(5)
(#)

(i)

62,080

86,403
—

—

148,483
16,038

15,393

31,431
7,748

3,980

11,728

7,950

4,265
—

12,215

10,345

12,828

23,173

6,858
6,858

—

Equity
Incentive
Plan
Awards:
Market
or Payout
Value of
Unearned
Shares,
Units or
Other
Rights
That
Have Not
Vested(5)
($)

(j)

9,456,646

13,161,769
—

—

22,618,415
2,443,069

2,344,816

4,787,885
1,180,253

606,273

1,786,526

1,211,024

649,687
—

1,860,711

1,575,854

1,954,089

3,529,943

1,044,679
1,044,679

—

____________________

(1) Columns (b) through (f) represent information about stock options awarded to each NEO under the EICP. Stock option awards vest in 25% increments

over four years and have a ten-year term. Information on the treatment of stock options upon retirement, death, disability, termination, or Change in
Control can be found in the section entitled “Potential Payments upon Termination or Change in Control.”

(2) Options listed in Column (b) are vested and may be exercised by the NEO at any time subject to the terms of the stock option.

(3) Options listed in Column (c) were not vested as of December 31, 2020. The following table provides information with respect to the dates on which these

options vested or are scheduled to vest, subject to continued employment (or retirement, death or disability), and subject further to proration in the event
of severance and possible acceleration in the event of a Change in Control:

Grant
Date

10/10/2018

2/20/2018

3/1/2017
2/22/2017
Total per NEO

Future
Vesting
Dates
10/10/2021
10/10/2022

2/20/2021
2/20/2022
3/1/2021

2/22/2021

Number of Options Vesting

Ms. Buck

Mr. Voskuil

Mr. Raup

Mr. Reiman Mr. Atkins Mr. Walling

Ms. West

—
—

22,726
22,727
19,290

—
64,743

—
—

—
—
—

—
—

1,025
1,025
—

797
2,847

—
—

871
872

692
2,435

3,056
3,057

—
—
—

—
6,113

—
—

—
—
—

—
—

—
—
—

—
—

(4) For Ms. Buck and Messrs. Raup and Reiman, Column (g) includes unvested annual RSUs awarded in February 2018, February 2019, and February 2020,
which vest ratably over 3 years. For Mr. Atkins, Column (g) includes unvested new hire RSUs granted in October 2018 and unvested annual RSUs
awarded in February 2019 and February 2020, which vest ratably over 3 years. For Mr. Voskuil, Column (g) includes unvested new hire and replacement
RSUs granted in July 2019, which vest ratably over 3 years and 2 years, respectively, and unvested annual RSUs awarded in February 2020, which vest
ratably over 3 years. Column (h) sets forth the value of the RSUs reported in Column (g) using the $152.33 closing price per share of our Common Stock
on the NYSE on December 31, 2020, the last trading day of 2020. Column (h) also includes the value of dividend equivalents accrued through
December 31, 2020, on the RSUs included in Column (g).

(5) Based on progress to date against the performance metrics established for open PSU performance cycles, the first number in Column (i) for each NEO,
except Mr. Walling, is the maximum number of PSUs potentially payable for the 2020-2022 performance cycle ending on December 31, 2022. The first
number in Column (i) for Mr. Walling and the second number in Column (i) for each of the other NEOs, is the maximum number of PSUs potentially
payable for the 2019-2021 performance cycle ending on December 31, 2021. The actual number of PSUs earned, if any, will be determined at the end of
each performance cycle and may be fewer than the number reflected in Column (i). Column (j) sets forth the value of PSUs reported in Column (i) using
the $152.33 closing price per share of our Common Stock on the NYSE on December 31, 2020, the last trading day of 2020.

2020 Option Exercises and Stock Vested Table

The following table and explanatory footnotes provide information with regard to amounts paid to or received by our NEOs
during 2020 as a result of the exercise of stock options or the vesting of stock awards:

Option Awards(1)

Stock Awards(2) (3)

Number of
Shares
Acquired on
Exercise
(#)

(b)

Value
Realized on
Exercise
($)

(c)

Number of
Shares
Acquired on
Vesting
(#)

(d)

Value
Realized on
Vesting
($)

(e)

26,824

1,880,592

48,404

15,303

7,162,824

2,316,894

—

2,905

142,606

—

36,048

957,651

5,435

2,183

1,498

2,779

1,806

6,480

1,554

6,270

5,252

799,010

323,040

213,972

411,236

253,902

958,910

223,024

927,835

779,356

30,619

977,887

19,415

3,083,786

Name

(a)

Ms. Buck

Mr. Voskuil

Mr. Raup

Mr. Reiman

Mr. Atkins

Mr. Walling

Ms. West

____________________

(1) Column (b) represents the number of stock options exercised by the NEO during 2020, and Column (c) represents the market value at the time of exercise

of the shares purchased less the exercise price paid.

(2) For Ms. Buck and Messrs. Atkins, Raup, Reiman and Walling, the first number in Column (d) includes the number of PSUs earned from the 2018-2020

performance cycle that ended on December 31, 2020, as determined by the Compensation Committee, or, in the case of Ms. Buck, by the independent
members of our Board. The number of PSUs included in Column (d) reflects payment of the 2018-2020 PSU cycle at 170.71% of target. All of the
applicable NEOs received payment of the award in Common Stock in February 2021. In accordance with the terms of the PSU award agreement, each
PSU represents one share of our Common Stock valued in Column (e) at $147.98, the closing price of our Common Stock on the NYSE on February 23,
2021, the date the Compensation Committee approved the PSU payment.

(3) For Ms. Buck and Messrs. Atkins, Raup, Reiman and Walling, the second number in Column (d) and for Mr. Voskuil and Ms. West, the first number in

Column (d), reflects RSUs that were distributed in 2020 and the corresponding number in Column (e) sets forth the value of such RSUs at vesting and
cash credits equivalent to dividends accrued during the vesting period.

2020 Pension Benefits Table

Ms. Buck and Mr. Reiman are participants in our pension plan and are fully vested in benefits under that plan. Ms. Buck is also
eligible to participate in our non-qualified DB SERP. No benefit is payable under the DB SERP if the executive officer
terminates employment prior to age 55 or if he or she does not have five years of service with the Company. As of
December 31, 2020, Ms. Buck had attained age 55 with five years of service and therefore was fully vested in her DB SERP
benefit.

The combination of the pension and DB SERP plans was designed to provide a benefit upon retirement at or after reaching age
60 based on a joint and survivor annuity equal to 55% of final average compensation for an executive with 15 or more years of
service (reduced pro rata for each year of service under 15). Effective January 1, 2007, the benefit payable under the DB SERP
to an executive who was age 50 or over as of January 1, 2007, was reduced by 10%, and the benefit payable to an executive
who had not attained age 50 as of January 1, 2007, was reduced by 20%. As a result, the benefit payable to Ms. Buck was
reduced by 20%.

Under the terms of the DB SERP, final average compensation is calculated as the sum of (i) the average of the highest three
calendar years of base salary paid over the last five years of employment with the Company and (ii) the average of the highest
three OHIP awards, paid or deferred, for the last five years of employment with the Company. The benefit accrued under the
DB SERP is payable upon retirement (subject to the provisions of Section 409A of the IRC) as a lump sum or a life annuity
with 50% benefit continuation to the participant’s surviving spouse, or payment may be deferred in accordance with the
provisions of the Company’s Deferred Compensation Plan. The lump sum is equal to the actuarial present value of the joint and
survivor pension earned, reduced by the lump sum value of the benefits to be paid under the pension plan and the value of the
executive’s Social Security benefits. If the executive terminates employment after age 55 but before age 60, the benefit is
reduced for early retirement at a rate of 5% per year for the period until the executive would have turned 60.

The CLRP provides eligible participants the defined benefit he or she would have earned under our pension plan were it not for
the legal limitation on compensation used to determine benefits. An executive who is a participant in the DB SERP is not
eligible to participate in the CLRP unless he or she (i) ceases to be designated by the Committee as eligible to participate in the
DB SERP prior to his or her termination of employment with the Company or (ii) has his or her employment involuntarily
terminated by the Company other than for Cause prior to vesting in the DB SERP. NEOs meeting these criteria become eligible
to participate in the CLRP and receive a benefit for all years in which they would have been a participant of the CLRP had they
not been designated by the Committee to be eligible for the DB SERP.

For executives who are eligible for both the DC SERP, as described under 2020 Non-Qualified Deferred Compensation, and the
pension plan, the additional credit under the CLRP is limited to 3% of eligible earnings less the IRS annual limitation on
compensation. Mr. Reiman is the only NEO eligible for the CLRP. Upon separation, benefits under the CLRP are payable in a
single lump sum or may be deferred into the Deferred Compensation Plan. A participant is eligible for his or her CLRP benefit
upon separation from service (subject to the provisions of Section 409A of the IRC) after five years of service or attaining age
55 (unless the participant is terminated for Cause). Payment is also made to the estate of a participant who dies prior to
separation from service. Participants who become disabled are 100% vested in their benefit and continue to accrue additional
benefits for up to two additional years.

The following table and explanatory footnote provide information regarding the present value of benefits accrued under the
pension plan and the DB SERP or CLRP, as applicable, for each NEO as of December 31, 2020. The amounts shown for the
DB SERP reflect the reduction for the present value of the benefits under the pension plan and Social Security benefits.

Name
(a)

Plan Name

(b)

Number of Years
Credited Service
(#)
(c)

Present Value of
Accumulated
Benefit(1)
($)

(d)

Payments During
Last Fiscal
Year
($)
(e)

Ms. Buck

Mr. Voskuil
Mr. Raup
Mr. Reiman

Mr. Atkins
Mr. Walling
Ms. West

____________________

Pension Plan
DB SERP
—
—
Pension Plan
CLRP
—
—
—

16
16
—
—
25
25
—
—
—

235,980
25,387,886
—
—
566,120
100,253
—
—
—

—
—
—
—

—
—
—

(1) These amounts have been calculated using discount rate, mortality and other assumptions consistent with those used for financial reporting purposes as set

forth in Note 11 to the Company’s Consolidated Financial Statements included in our 2020 Annual Report on Form 10-K which accompanies this Proxy
Statement. The actual payments would differ due to plan assumptions. The estimated vested DB SERP benefit, as of December 31, 2020, for Ms. Buck
was $25,347,981 The amount is based on Ms. Buck’s final average compensation under the terms of the DB SERP, as of December 31, 2020, as shown
below:

Ms. Buck
Mr. Voskuil

Mr. Raup

Mr. Reiman
Mr. Atkins

Mr. Walling

Ms. West

Name

Final Average Compensation
($)

3,087,641

—

—
—

—

—
—

2020 Non-Qualified Deferred Compensation Table

Our NEOs are eligible to participate in the Company’s Deferred Compensation Plan. The Deferred Compensation Plan is a non-
qualified, non-funded plan that permits participants to defer compensation that would otherwise be paid to them currently. The
Deferred Compensation Plan is intended to secure the goodwill and loyalty of participants by enabling them to defer
compensation when the participants deem it beneficial to do so and by providing a vehicle for the Company to make, on a non-
qualified basis, contributions that could not be made on the participants’ behalf to the 401(k) plan. The Company credits the
Deferred Compensation Plan with a specified percentage of compensation for NEOs participating in the non-qualified
DC SERP.

Our NEOs may elect to defer payments to be received from the OHIP, PSU and RSU awards, but not stock options or base
salary. Amounts deferred under the DB SERP, DC SERP, CLRP, OHIP, PSU and RSU awards are fully vested and are credited
to the individual’s account under the Deferred Compensation Plan. Participants elect to receive payment at termination of
employment or some other future date. DB SERP and CLRP payments designated for deferral into the Deferred Compensation
Plan are not credited as earned but are credited in full upon the participant’s retirement.

Payments are distributed in a lump sum or in annual installments for up to 15 years. All amounts are payable in a lump sum
following a Change in Control (as such terms is defined in the EICP). All elections and payments under the Deferred
Compensation Plan are subject to compliance with Section 409A of the IRC, which may limit elections and require a delay in
payment of benefits in certain circumstances.

While deferred, amounts are credited with notional earnings as if they were invested by the participant in one or more
investment options offered by the Deferred Compensation Plan. The investment options under the Deferred Compensation Plan
consist of investment in a deferred common stock unit account that we value according to the performance of our Common
Stock (for awards paid in stock) or in mutual funds or other investments available to participants in our 401(k) plan (for awards
paid in cash). The participants’ accounts under the Deferred Compensation Plan fluctuate daily, depending upon performance of
the investment options elected.

Effective January 1, 2007, we began crediting the deferred compensation accounts of all employees, including the NEOs, with
the amount of employer matching contributions that exceed the limits established by the IRS for contribution to the 401(k) plan.
These amounts are credited in the first quarter of the year after they are earned. As shown in the footnotes to the 2020 Summary
Compensation Table, these amounts are designated as “Supplemental 401(k) Match” and are included as “All Other
Compensation” in the year earned. These amounts also are included in Column (c) of the 2020 Non-Qualified Deferred
Compensation Table in the year earned. All of our NEOs, except Mr. Walling and Ms. West, are eligible for a Supplemental
401(k) Match credit for 2020. With the exception of Mr. Voskuil, all of the NEOs are fully vested in the Supplemental 401(k)
Match credits presented and will be paid at a future date or at termination of employment, as elected by the executive subject to
the provisions of Section 409A of the IRC. Mr. Voskuil will vest in this benefit upon completion of two years of employment.
If vested, he will receive payment for this benefit at termination of employment subject to the provisions of Section 409A of the
IRC. Mr. Walling and Ms. West were fully vested in this benefit upon their respective retirements.

Effective January 1, 2007, we began crediting the deferred compensation accounts of all employees hired on or after
January 1, 2007, including eligible NEOs, with the amount of Core Retirement Contributions that exceed the limits established
by the IRS for contribution to the 401(k) plan. These amounts are credited in the first quarter of the year after they are earned.
As shown in the footnotes to the 2020 Summary Compensation Table, these amounts are designated as “Supplemental Core
Retirement Contribution” and are included as “All Other Compensation” in the year earned. These amounts also are included in
Column (c) of the 2020 Non-Qualified Deferred Compensation Table in the year earned. Messrs. Atkins, Raup and Voskuil are
eligible for a Supplemental CRC credit for 2020. Messrs. Atkins and Raup are fully vested in this benefit and will receive
payment at termination of employment subject to the provisions of Section 409A of the IRC. Mr. Voskuil will vest in this
benefit upon completion of two years of employment. If vested, he will receive payment for this benefit at termination of
employment subject to the provisions of Section 409A of the IRC. Mr. Walling and Ms. West were fully vested in this benefit
upon their respective retirements.

Messrs. Atkins, Raup, Reiman and Voskuil are also eligible to participate in our DC SERP, a part of the Deferred
Compensation Plan. The DC SERP provides annual allocations to the Deferred Compensation Plan equal to a percentage of
compensation determined by the Compensation Committee in its sole discretion. In order to receive the annual DC SERP
allocation, an executive must (i) defer into the 401(k) plan the maximum amount allowed by the Company or the IRS and
(ii) be employed on the last day of the plan year, unless the executive terminates employment after age 55 and completion of
five years of continuous employment preceding termination, dies or becomes disabled. After completing five years of service
with the Company, an executive is vested in 10% increments based on his or her age. An executive age 46 with five years of
service is 10% vested and an executive age 55 with five years of service is 100% vested. The annual DC SERP allocation for
Messrs. Atkins, Raup, Reiman and Voskuil is equal to 12.5% of base salary and OHIP award for the calendar year, whether
paid or deferred. Mr. Raup and Mr. Reiman are 80% and 40% vested, respectively, in their respective DC SERP benefits, while
Messrs. Atkins and Voskuil are 0% vested because they have not yet completed five years of continuous employment with the
Company. Mr. Walling and Ms. West were eligible to participate in our DC SERP benefit prior to their respective retirements.
Mr. Walling was 90% vested upon his retirement so he received the vested balance. Ms. West was 0% vested upon her
retirement so her balance was forfeited.

The following table and explanatory footnotes provide information relating to the activity in the Deferred Compensation Plan
accounts of the NEOs during 2020 and the aggregate balance of the accounts as of December 31, 2020:

Executive
Contributions in
Last Fiscal
Year(1)
($)
(b)

Registrant
Contributions in
Last Fiscal
Year(2)
($)
(c)

Aggregate
Earnings in
Last Fiscal
Year(3)
($)
(d)

Aggregate
Withdrawals/
Distributions(4)
($)
(e)

Aggregate
Balance at
Last Fiscal
Year-End(5)
($)
(f)

—
—
—
86,841
—
127,947
—

165,030
213,115
104,012
117,680
205,514
—
—

711,554
14,468
13,247
28,070
34,825
209,773
(55,203)

—
—
—
—
—
6,002,678
478,639

14,482,547
283,506
199,618
455,506
386,368
—
—

Name
(a)

Ms. Buck
Mr. Voskuil
Mr. Raup
Mr. Reiman
Mr. Atkins
Mr. Walling
Ms. West

____________________

(1) Column (b) reflects the value of PSU awards that otherwise would have been received by Mr. Reiman during 2020 and OHIP awards that otherwise

would have been received by Mr. Walling and had they not been deferred under the Deferred Compensation Plan.

(2) For Ms. Buck, Column (c) reflects the Supplemental 401(k) Match contributions earned for 2020. For Messrs. Atkins, Raup and Voskuil, Column
(c) reflects the DC SERP, the Supplemental 401(k) Match contributions and the Supplemental CRC earned for 2020. Mr. Atkins’ 2020 DC SERP
contribution was subsequently forfeited upon his separation because he was not vested in the DC SERP. For Mr. Reiman, Column (c) reflects the DC
SERP and the Supplemental 401(k) Match contributions earned for 2020. These contributions are included in Column (i) of the 2020 Summary
Compensation Table.

(3) Column (d) reflects the adjustment made to each NEO’s account during 2020 to reflect the performance of the investment options chosen by the
executive. Amounts reported in Column (d) were not required to be reported as compensation in the 2020 Summary Compensation Table.

(4) Column (e) reflects the aggregate value of vested amounts under the Deferred Compensation Plan paid to Mr. Walling and Ms. West in connection with
their respective retirements in 2020. In accordance with section 409A of the IRC, these payments were delayed for six months following separation from
service. The amount in Column (e) also reflects the aggregate value of unvested amounts under the Deferred Compensation Plan that were forfeited upon
Mr. Walling and Ms. West’s respective retirements in 2020.

(5) Column (f) reflects the aggregate balance credited to each NEO as of December 31, 2020, including the 2020 amounts reflected in Columns (b), (c) and
(d). The following table indicates the portion of the Column (f) balance that reflects amounts disclosed in a Summary Compensation Table included in
proxy statements for years prior to 2020:

Name

Ms. Buck

Mr. Voskuil

Mr. Raup

Mr. Reiman

Mr. Atkins

Mr. Walling

Ms. West

Amounts Reported in
Previous Years(a)
($)

5,564,313

70,391

—

100,186

—

This amount reflects the fair market value as of December 31, 2020, of vested PSU, RSU and OHIP awards as well as DC SERP, Supplemental
401(k) Match and Supplemental CRC credits. The amounts disclosed in the Summary Compensation Table included in proxy statements for years
prior to 2020 reflect the grant date value of such awards, rather than the fair market value as of December 31, 2020.

Potential Payments upon Termination or Change in Control

We maintain plans covering our NEOs that will require us to provide incremental compensation in the event of termination of
employment or a Change in Control (as such term is defined in the applicable governing document), provided certain conditions
are met. The following narrative takes each hypothetical termination of employment situation – voluntary resignation,
termination for Cause, death, disability, retirement, termination without Cause, and resignation for Good Reason – and a
Change in Control of the Company, and describes the additional amounts, if any, that the Company would pay or provide to the
NEOs, or their beneficiaries, as a result. This narrative regarding hypothetical termination events does not include information
on benefits the Company would pay or provide to Mr. Walling or Ms. West upon the occurrence of such events as they were no
longer employees of the Company on December 31, 2020. Instead, the actual payments made to Mr. Walling and Ms. West
upon their respective retirements are described below under the section entitled “Separation Payments under Confidential
Separation Agreement and General Release.”

The narrative below and the amounts shown reflect certain assumptions we have made in accordance with SEC rules. We have
assumed that the termination of employment or Change in Control occurred on December 31, 2020, and that the value of a
share of our Common Stock on that day was $152.33, the closing price on the NYSE on December 31, 2020, the last trading
day of 2020.

In addition, in keeping with SEC rules, the following narrative and amounts do not include payments and benefits which are not
enhanced by a qualifying termination of employment or Change in Control. These payments and benefits are referred to as
“vested benefits” and include:

•

Vested benefits accrued under the 401(k) and pension plans;

Accrued vacation pay, health plan continuation and other similar amounts payable when employment terminates under
programs generally applicable to the Company’s salaried employees;

Vested Supplemental 401(k) Match and Supplemental CRC provided to the NEOs on the same basis as all other
employees eligible for Supplemental 401(k) Match and Supplemental CRC;

Vested benefits accrued under the DB SERP, CLRP and account balances held under the Deferred Compensation Plan
as previously described in the sections entitled “2020 Pension Benefits Table” and “2020 Non-Qualified Deferred
Compensation Table”; and

Stock options which have vested and become exercisable prior to termination of employment or Change in Control.

Voluntary Resignation (other than a Resignation for Good Reason)

We are not obligated to pay amounts over and above vested benefits to a NEO who voluntarily resigns. Vested stock options
may not be exercised after the NEO’s resignation date unless the executive meets retirement eligibility requirements (separation
after attainment of age 55 with at least five years of continuous service).

Termination for Cause

If we terminate a NEO’s employment for Cause, we are not obligated to pay the executive any amounts over and above vested
benefits. The NEO’s right to exercise vested stock options expires upon termination for Cause, and amounts otherwise payable
under the DB SERP are subject to forfeiture at the Company’s discretion. In general, a termination will be for Cause if the
executive has been convicted of a felony or has engaged in gross negligence or willful misconduct in the performance of duties,
material dishonesty or a material violation of Company policies, including our Code of Conduct, or bad faith actions in the
performance of duties not in the best interests of the Company.

Death or Disability

If a NEO dies prior to meeting the vesting requirements under the DB SERP, no benefits are paid. As of December 31, 2020,
Ms. Buck was fully vested in her DB SERP benefit and her estate would therefore be entitled to a payout of such benefits in the
event of her death. If a NEO dies while participating in the CLRP, the value of the account balance at death is paid to the
designated beneficiary. Mr. Reiman participates in the CLRP, so his designated beneficiary would be entitled to such payout in
the event of his death.

If a NEO dies or becomes disabled prior to meeting the vesting requirements under the 401(k) plan or for the Supplemental
401(k) Match, Supplemental CRC or DC SERP benefits, the accrued amounts under those plans become vested. Messrs.
Atkins, Raup and Reiman are not fully vested in their respective DC SERP benefits. In the event of death or disability, Messrs.
Atkins, Raup and Reiman would have received $282,988, $12,913 and $80,174 respectively, as a result of vesting. Mr. Voskuil
is not fully vested in the Supplemental 401(k) Match, Supplemental CRC or DC SERP benefits. In the event of death or
disability, Mr. Voskuil would have received $331,137 as a result of vesting.

In the event of termination due to disability, long-term disability (“LTD”) benefits are generally payable until age 65, but may
extend longer if disability benefits begin after age 60, and are offset by other benefits such as Social Security. The maximum
amount of the monthly LTD payments from all sources, assuming LTD began on December 31, 2020, is set forth in the table
below:

Long-Term Disability Benefit

Maximum
Monthly
Amount
($)

Years and
Months Until End
of LTD Benefits
(#)

Total of Payments
($)

Lump Sum
Benefit(1)
($)

35,000
25,000
25,000
25,000
25,000

5 years 9 months
12 years 9 months
11 years 7 months
15 years 7 months
14 years 4 months

2,415,000
3,825,000
3,475,000
4,675,000
4,300,000

49,693
686,966
259,178
417,736
627,741

Name

Ms. Buck
Mr. Voskuil
Mr. Raup
Mr. Reiman
Mr. Atkins

____________________

(1) For Ms. Buck and Mr. Reiman, the amounts reflect pension plan benefits payable at age 65 that are attributable to benefit service credited during the

disability period, along with additional SRC contributions through the year prior to which they reach age 65. For the DB SERP, Ms. Buck has reached the
service limit and would receive no incremental benefits in the event of her disability. For Mr. Reiman, amounts also reflect an additional two years of
CLRP and DC SERP credits and vesting in his DC SERP upon disability. For Messrs. Atkins and Raup, amounts reflect an additional two years of CRC,
Supplemental CRC and DC SERP credits and vesting in their respective DC SERP upon disability. For Mr. Voskuil, amounts reflect an additional two
years of CRC, Supplemental CRC and DC SERP credits and vesting in his 401(k) Match, CRC, Supplemental 401(k) Match, Supplemental CRC and DC
SERP upon disability.

Treatment of Stock Options upon Retirement, Death or Disability

In the event of retirement, death or disability, vested stock options remain exercisable for a period of three or five years, not to
exceed the option expiration date. The exercise period is based upon the terms and conditions of the individual grant.
Retirement is defined as separation after attainment of age 55 with at least five years of continuous service.

Options that are not vested at the time of retirement, death or disability will generally vest in full (subject to the exception
described in the following sentence) and the options will remain exercisable for three or five years following termination,
depending on the terms and conditions of the grant. Options granted in the year of retirement are prorated based upon the
number of full calendar months worked in that year.

The following table provides the number of unvested stock options that would have become vested and remained exercisable
during the three-year or five-year periods following death or disability, or retirement if applicable, on December 31, 2020, and
the value of those options based on the excess of the fair market value of our Common Stock on December 31, 2020, the last
trading day of 2020, over the applicable option exercise price. As of December 31, 2020, Ms. Buck was considered retirement
eligible based on the provisions of all outstanding option awards. Because Messrs. Atkins, Raup and Reiman were not
considered retirement eligible as of December 31, 2020, they would have forfeited 6,113 stock options, 2,847 stock options and
2,435 stock options, respectively, upon voluntary separation. Mr. Voskuil does not have any outstanding stock options.

Name

Ms. Buck
Mr. Voskuil
Mr. Raup
Mr. Reiman
Mr. Atkins

Stock Options

Number(1)
(#)

64,743
—
2,847
2,435
6,113

Value(2)
($)
3,211,220
—
142,852
122,096
297,031

____________________

(1) Represents the total number of unvested options as of December 31, 2020.

(2) Reflects the difference between $152.33, the closing price for our Common Stock on the NYSE on December 31, 2020, the last trading day of 2020, and

the exercise price for each option. Options for which the exercise price exceeds $152.33 are not included in the calculations.

Treatment of RSUs upon Retirement, Death or Disability

In the event of retirement, death or disability, RSUs that are not vested will generally vest in full (subject to the exception
described in the following sentence). RSUs granted in the year of retirement are prorated based upon the number of full
calendar months worked in that year.

The following table provides the number of unvested RSUs that would have vested on December 31, 2020, if the executive’s
employment terminated that day due to death or disability. Messrs. Atkins, Raup, Reiman and Voskuil were not considered
retirement eligible as of December 31, 2020 and they would have forfeited 4,703 RSUs, 2,591 RSUs, 2,804 RSUs and 11,722
RSUs, respectively, upon voluntary separation.

Name

Ms. Buck
Mr. Voskuil
Mr. Raup
Mr. Reiman
Mr. Atkins

____________________

(1) Represents the total number of unvested RSUs as of December 31, 2020.

Restricted Stock Units

Number(1)
(#)

Value(2)
($)

31,745
11,722
2,591
2,804
4,703

4,993,466
1,828,692
404,917
438,420
737,376

(2) Based on the closing price of $152.33 for our Common Stock on the NYSE on December 31, 2020, the last trading day of 2020, plus accrued dividend

equivalents.

Treatment of PSUs upon Retirement, Death or Disability

In general, in the event of retirement, death or disability, any unvested contingent PSUs are prorated based on the number of
full or partial months worked in each of the open PSU cycles. Any remaining unvested contingent PSUs not prorated are
forfeited.

The following table provides the total number of contingent PSUs each NEO would be entitled to if the executive’s
employment ended on December 31, 2020 due to death or disability, or retirement if applicable. As of December 31, 2020,
Ms. Buck was considered retirement eligible based on the provisions of all open PSU cycles. Messrs. Atkins, Raup, Reiman and
Voskuil were not considered retirement eligible as of December 31, 2020 and they would have forfeited all of their contingent
PSUs upon voluntary separation.

Name

Ms. Buck
Mr. Voskuil
Mr. Raup
Mr. Reiman
Mr. Atkins

____________________

Performance Stock Units

Number(1)
(#)

79,722
6,243
4,277
4,976
11,280

Value(2)
($)
12,144,052
950,996
651,515
757,994
1,718,282

(1) For the 2018-2020 PSU cycle, amount reflects the total number of contingent PSUs calculated by multiplying the number of contingent target PSUs by

170.71%, the final performance score for that cycle. For the 2019-2021 and 2020-2022 PSU cycles, amount reflects the total number of contingent PSUs
at target.

(2) Based on the closing price of $152.33 for our Common Stock on the NYSE on December 31, 2020, the last trading day of 2020.

Termination without Cause; Resignation for Good Reason

Under Ms. Buck’s employment agreement and the EBPP 3A, as applicable, we have agreed to pay severance benefits if we
terminate a NEO’s active employment without Cause or if the NEO resigns from active employment for Good Reason, in each
case as defined in the applicable document. Severance benefits consist of a lump sum payment calculated as a multiple of base
salary as well as continued OHIP eligibility, calculated as the lower of target or actual Company performance, for a set period
of time, as shown in the table below. Additionally, all NEOs would be entitled to receive a pro rata payment of the OHIP
award, if any, earned for the year in which termination occurs, continuation of health and welfare benefits and financial
planning and tax preparation benefits for a set period of time, as shown in the table below as well as outplacement services up
to $35,000.

Plan

Ms. Buck’s employment agreement and
participants in EBPP 3A on or before
February 22, 2011
Participants in EBPP 3A after February 22,
2011

Benefit Entitlement

Severance
Multiple

OHIP
Continuation

Health and
Welfare Benefits

Financial
Planning and
Tax Preparation
Benefits

2 times

24 months

1.5 times

18 months

If a NEO has not met retirement eligibility requirements and his or her employment is terminated for reasons other than for
Cause, or if the NEO terminates for Good Reason, he or she will be eligible to exercise all vested stock options and a prorated
portion of his or her unvested stock options held on the date of separation from service for a period of 120 days following
separation. If the NEO is age 55 or older with five or more years of continuous service and his or her employment is terminated
for reasons other than for Cause, or if the NEO terminates for Good Reason, the NEO will be entitled to exercise any vested
stock options until the earlier of three or five years (based on the provisions of the individual grant) from the date of termination
or the expiration of the options.

In addition, if a NEO has not met retirement eligibility requirements and his or her employment is terminated for reasons other
than for Cause, or if the NEO terminates for Good Reason, the NEO will vest in a prorated portion of any unvested RSUs held
on the date of separation from service.

The following table provides the incremental amounts that would have vested and become payable to each NEO had his or her
employment terminated on December 31, 2020, under circumstances entitling the NEO to severance benefits as described
above:

Name

Salary

($)

OHIP
at Target
($)

PSU
Related
Payments(1)
($)

Ms. Buck

2,404,000

3,606,000

Mr. Voskuil

1,012,500

Mr. Raup

Mr. Reiman

Mr. Atkins

750,000

769,500

883,575

____________________

860,625

525,000

500,175

618,503

Vesting
of
Stock
Options(1)
($)

Vesting
of
Restricted
Stock
Units(1)
($)

Value of Benefits
Continuation(2)
($)

Value of
Financial
Planning
and
Outplacement(3)
($)

—

123,739

105,738

192,757

—

1,114,588

252,922

270,167

470,324

45,140

30,522

29,175

30,087

30,294

68,000

59,750

Total
($)

6,123,140

3,077,985

1,740,586

1,735,417

2,255,203

(1) Reflects the value of equity awards that would have vested and become payable to each NEO over and above amounts they would have received upon a

voluntary termination.

(2) Reflects projected medical, dental, vision and life insurance continuation premiums paid by the Company during the applicable time period following

termination.

(3) Value of maximum payment for financial planning and tax preparation continuation during the applicable time period following termination plus

outplacement services of $35,000.

For information with respect to stock options, RSUs and PSUs held by each NEO as of December 31, 2020, refer to the
Outstanding Equity Awards at 2020 Fiscal-Year End Table.

Change in Control

The EBPP 3A and the terms of the applicable award agreements provide for the vesting and payment of the following benefits
to each of the NEOs upon a Change in Control:

•

An OHIP payment for the year in which the Change in Control occurs, calculated as the greater of target or the estimated
payment based on actual performance through the date of the Change in Control;
To the extent not vested, full vesting of benefits accrued under the DB SERP, CLRP and the Deferred Compensation Plan;

To the extent not vested, full vesting of benefits under the 401(k) and pension plans;

If not replaced with awards that qualify as Replacement Awards (as defined in the EICP), full vesting of all outstanding
RSUs and stock options;

If not replaced with awards that qualify as Replacement Awards (as defined in the EICP), a vested and non-forfeitable right
to receive a lump sum cash payment equal to the target PSU grant for the performance cycle ending in the year of the
Change in Control, determined based upon the greater of target or actual performance through the date of the Change in
Control, with each PSU valued at the higher of (a) the highest closing price for our Common Stock during the 60 days prior
to (and including the date of) the Change in Control and (b) the price at which an offer is made to purchase shares of our
Common Stock from the Company’s stockholders, if applicable (the higher of (a) and (b), the “Transaction Value”); and
If not replaced with awards that qualify as Replacement Awards (as defined in the EICP), a vested and non-forfeitable right
to receive a lump sum cash payment equal to the target PSU grant for the second year of the performance cycle and a
prorated portion of the target PSU grant for the first year of the performance cycle at the time of the Change in Control,
with each PSU valued at the higher of the Transaction Value and the highest closing price of our Common Stock from the
date of the Change of Control until the earlier of the end of the applicable grant cycle or the NEO’s separation from
service.

Under our EICP and the terms of the applicable award agreements, awards that are continued as Replacement Awards after a
Change in Control are not subject to accelerated vesting or payment upon the Change in Control. In the event of termination of
employment within two years following the Change in Control for any reason other than termination for Cause or resignation
without Good Reason, the replacement awards will vest and become payable as described below.

The following table and explanatory footnotes provide information with respect to the incremental amounts that would have
vested and become payable on December 31, 2020, if a Change in Control occurred on that date.

OHIP
Related
Payment(1)
($)

PSU
Related
Payments(2)
($)

Vesting
of
Stock
Options(3)
($)

Vesting
of
Restricted
Stock
Units(3)
($)

Retirement
and Deferred
Compensation
Benefits(4)
($)

—
—
—
—
—

2,009,406
1,286,721
413,281
436,815
1,027,911

—
—
142,852
122,096
297,031

—
1,828,692
404,917
438,420
737,376

—
331,137
12,913
80,174
282,988

Total(5)
($)

2,009,406
3,446,550
973,963
1,077,505
2,345,306

Name

Ms. Buck
Mr. Voskuil
Mr. Raup
Mr. Reiman
Mr. Atkins

____________________

(1) For all NEOs, the amount of the OHIP award earned for 2020 was greater than target. Therefore, no incremental amount attributable to that program

would have been payable upon a Change in Control.

(2) Amounts reflect vesting of PSUs awarded, as follows:

• For the performance cycle which ended on December 31, 2020, the difference between a value per PSU of $155.12, the highest closing price for our
Common Stock on the NYSE during the last 60 days of 2020, and a value per PSU of $152.33, the closing price of our Common Stock on the NYSE
on December 31, 2020, the last trading day of 2020;

• For the performance cycle ending December 31, 2021, at target performance, with a value per PSU of $155.12, the highest closing price for our

Common Stock on the NYSE during the last 60 days of 2020; and

• For the performance cycle ending December 31, 2022, one-third of the contingent target units awarded, at target performance, with a value per PSU of

$155.12, the highest closing price for our Common Stock on the NYSE during the last 60 days of 2020.

Because Ms. Buck was retirement eligible as of December 31, 2020, as of that date she had already vested in a portion of the PSU awards for the
performance cycles ending December 31, 2021 and December 31, 2022. Accordingly, with respect to Ms. Buck, the amount for the performance cycle
ending December 31, 2021, reflects only (i) an incremental payment of the portion of the PSU award that would vest upon a Change in Control if the
awards were not continued as Replacement Awards (i.e., 1/3 of the total award) and (ii) an incremental benefit equal to the difference between a value per
PSU of $155.12, the highest closing price of our Common Stock on the NYSE during the last 60 days of 2020, and a value per PSU of $152.33, the
closing price of our Common Stock on the NYSE on December 31, 2020, the last trading day of 2020, while the amount for the performance cycle ending
December 31, 2022, reflects only an incremental benefit equal to the difference between a value per PSU of $155.12 and a value per PSU of $152.33.

(3) Reflects the value of equity awards that would have vested and become payable to each NEO over and above amounts that would have already vested.

(4) Reflects the full vesting value of DB SERP benefits and more favorable early retirement discount factors as provided under the EBPP 3A. Ms. Buck is
fully vested in her DB SERP benefit and the more favorable early retirement factors do not apply to the CEO, so no additional benefit is applicable. For
Messrs. Atkins, Raup and Reiman, the amount includes the vesting of their respective DC SERP benefits. Mr. Reiman is fully vested in his CLRP benefit
so no additional benefit is applicable. For Mr. Voskuil, the amount includes the vesting of his DC SERP benefit, 401(k), Supplemental 401(k) Match,
CRC and Supplemental CRC.

(5) For any given executive, the total payments made in the event of a Change in Control would be reduced to the “safe harbor” limit under IRC

Section 280G if such reduction would result in a greater after-tax benefit for the executive.

Termination without Cause or Resignation for Good Reason after Change in Control

If a NEO’s employment is terminated by the Company without Cause or by the NEO for Good Reason within two years after a
Change in Control, we pay severance benefits under the EBPP 3A to assist the NEO in transitioning to new employment. These
severance benefits as of December 31, 2020, consist of:

•

A lump sum cash payment equal to two (or, if less, the number of full and fractional years from the date of termination
to the executive’s 65th birthday, but not less than one) times:

◦

The executive’s base salary; and

The highest OHIP award payment paid or payable during the three years preceding the year of the Change in
Control (but not less than the OHIP target award for the year of the termination) (“Highest OHIP”);

For replacement PSU awards, a lump sum cash payment equal to the target PSU grant for the performance cycle
ending in the year of the Change in Control, determined based upon the greater of target or actual performance through
the date of the Change in Control, with each PSU valued at the Transaction Value;

•

For replacement PSU awards, a lump sum cash payment equal to the target PSU grant for the second year of the
performance cycle and a prorated portion of the target PSU grant for the first year of the performance cycle at the time
of the Change in Control, with each PSU valued at the higher of the Transaction Value and the highest closing price of
our Common Stock from the date of the Change of Control until the NEO’s separation from service;
For replacement stock options and RSU awards (including accrued cash credits equivalent to dividends that would
have been earned had the executive held Common Stock instead of RSUs), full vesting of all unvested stock options
and RSUs;

Continuation of medical, dental, vision and life benefits for 24 months (or, if less, the number of months until the
executive attains age 65, but not less than 12 months), or payment of the value of such benefits if continuation is not
permitted under the terms of the applicable plan;

For executives who participate in the pension plan and do not participate in the DB SERP, a lump sum equal to their
pay credit percentage under that plan times the sum of their base salary and Highest OHIP times the number of years in
their severance period (two, or, if less, the number of full and fractional years from the date of termination to the
executive’s 65th birthday, but not less than one). For executives who do not participate in the pension plan, a lump
sum equal to the CRC rate times the sum of their base salary and Highest OHIP times the number of years in their
severance period (two, or, if less, the number of full and fractional years from the date of termination to the executive’s
65th birthday, but not less than one). IRS limitations imposed on the 401(k) and pension plans will not apply for this
purpose;

Outplacement services up to $35,000 and reimbursement for financial counseling and tax preparation services for two
years;

An enhanced matching contribution cash payment equal to the 401(k) matching contribution rate of 4.5% multiplied
by the executive’s base salary and Highest OHIP calculated as if such amounts were paid during the years in the
executive’s severance period. For this purpose, the IRS limitations imposed on the 401(k) plan do not apply;

For executives who participate in the DB SERP, an enhanced benefit reflecting an additional two years of credit; and

For executives who participate in the DC SERP, an enhanced benefit reflecting a cash payment equal to the applicable
percentage rate multiplied by his or her base salary and Highest OHIP calculated as if such amounts were paid during
the years in the executive’s severance period.

The following table provides amounts that would have vested and become payable to each NEO over and above amounts they
would have received upon a termination by the Company without Cause or by the NEO for Good Reason, assuming a Change
in Control occurred and the executive’s employment terminated on December 31, 2020:

Lump Sum
Cash
Severance
Payment
($)

1,804,086

624,375

425,000

423,225

722,133

Name

Ms. Buck

Mr. Voskuil

Mr. Raup

Mr. Reiman

Mr. Atkins

____________________

PSU Related
Payments(1)
($)

Vesting
of Stock
Options
($)

Vesting of
RSUs
($)

Value of
Medical and
Other Benefits
Continuation
($)

Value of
Financial
Planning
and
Outplace-
ment
($)

Value of
Enhanced
DB SERP/
DC SERP
and
401(k)
Benefit(2)
($)

Total(3)
($)

2,009,406

1,286,721

413,281

436,815

1,027,911

—

19,113

16,358

104,274

—

714,104

151,995

168,253

267,052

—

10,549

10,100

10,404

10,473

—

8,250

7,317,201

11,130,693

499,500

340,000

338,580

444,842

3,143,499

1,367,739

1,401,885

2,584,935

(1) Amounts reflect vesting of PSUs awarded as described in footnote (2) to the Change in Control table.

(2) For Ms. Buck, this value reflects the amounts of enhanced DB SERP, 401(k) Match and Supplemental 401(k) Match over a 24-month period. For

Messrs. Atkins, Raup and Voskuil, the value reflects the amounts of enhanced DC SERP, CRC, Supplemental CRC, 401(k) Match and Supplemental
401(k) Match that would have been paid had they remained employees for 24 months after their termination. For Mr. Reiman, the value reflects the
amounts of enhanced DC SERP, pension plan credits, 401(k) Match and Supplemental 401(k) Match that would have been paid had he remained an
employee for 24 months after his termination.

(3) For any given executive the total payments made in the event of termination after a Change in Control would be reduced to the “safe harbor” limit under

IRC Section 280G if such reduction would result in a greater after-tax benefit for the executive.

Separation Payments under Confidential Separation Agreement and General Release

On December 18, 2019, we announced that Mr. Walling, then Senior Vice President, Chief Human Resources Officer, had
informed the Company of his intention to retire effective in early 2020. In connection with his retirement, Mr. Walling entered
into a Confidential Separation Agreement and General Release pursuant to which he received or will receive certain payments
and benefits, including the following:

•
•

•

A lump sum cash separation payment equal to $798,120;
Payment of his 2020 OHIP award ($398,827) and eligibility to receive a pro rata 2021 OHIP award, depending on
Company performance;

Retirement treatment for stock options, RSUs and PSUs, which resulted in accelerated vesting of 12,030 stock options,
accelerated vesting and distribution of 3,655 RSUs and a non-forfeitable right to receive 10,368 contingent target
PSUs;
Health and welfare benefit continuation for 18 months;

A lump sum distribution of vested amounts under the Deferred Compensation Plan, including the DC SERP, equal to
$5,893,655;

Reimbursement for financial counseling and tax preparation for a maximum of 18 months following his separation
(maximum reimbursement of $15,000 for financial counseling and $1,500 for tax preparation in 2020 and $10,000 for
financial counseling and $1,000 for tax preparation in 2021); and

Outplacement services equal to $35,000.

Under the terms of the Confidential Separation Agreement and General Release, Mr. Walling remains subject to all of the terms
and conditions of his ECRCA with the Company, dated as of March 21, 2013, that survive the termination of his employment
with the Company. In consideration of the payments and benefits provided to Mr. Walling under the Confidential Separation
Agreement and General Release, he executed a release of all claims against the Company.

Also on December 18, 2019, we announced that Ms. West, then Senior Vice President, Chief Growth Officer, would be retiring
effective February 29, 2020. In connection with her retirement, Ms. West entered into a Confidential Separation Agreement and
General Release pursuant to which she received or will receive certain payments and benefits, including the following:

•

A lump sum cash separation payment equal to $1,054,530;

Payment of her 2020 OHIP award ($602,237) and eligibility to receive a pro rata 2021 OHIP award, depending on
Company performance;

Pro-rated vesting for stock options and RSUs, which resulted in accelerated vesting of 21,218 stock options and
accelerated vesting and distribution of 17,460 RSUs;

Health and welfare benefit continuation for 18 months;

A lump sum distribution of vested amounts under the Deferred Compensation Plan, equal to $175,675;

Reimbursement for financial counseling and tax preparation for a maximum of 18 months following her separation
(maximum reimbursement of $15,000 for financial counseling and $1,500 for tax preparation in 2020 and $10,000 for
financial counseling and $1,000 for tax preparation in 2021); and

Outplacement services equal to $35,000.

Under the terms of the Confidential Separation Agreement and General Release, Ms. West remains subject to all of the terms
and conditions of her ECRCA with the Company, dated as of May 1, 2017, that survive the termination of her employment with
the Company. In consideration of the payments and benefits provided to Ms. West under the Confidential Separation
Agreement and General Release, she executed a release of all claims against the Company.

CEO Pay Ratio Disclosure

The annual total compensation of our CEO for fiscal year 2020 was $19,115,059. The median of the annual total compensation
for all employees, excluding the CEO, for fiscal year 2020 was $30,322. As a result, we estimate that the ratio of the annual
total compensation of our CEO to the annual total compensation of the median employee for fiscal year 2020 was 630 to 1.

We believe there have been no changes to our employee population and compensation arrangements (including the
compensation arrangements of the median employee used in fiscal 2019) that we believe would result in a significant change to
our pay ratio. Accordingly, as permitted under SEC rules, we are using the same median employee for the pay ratio for fiscal
year 2020. We identified the median employee using base salary, including overtime, earned in the first nine months of 2019
for all employees, excluding our CEO, as of October 8, 2019, the second Tuesday in October in 2019. We calculated annual
total compensation for the median employee using the same methodology used for calculating the total compensation of our
NEOs as set forth in the 2020 Summary Compensation Table.

Equity Compensation Plan Information

The following table provides information about all of the Company’s equity compensation plans as of December 31, 2020:

Number of securities to
be issued upon exercise of
outstanding options,
warrants and rights
(#)

Weighted-average
exercise price of
outstanding options,
warrants and rights
($)

Number of securities
remaining available for
future issuance under
equity compensation
plans (excluding
securities reflected in
column (a))
(#)

(a)

(b)

(c)

1,839,811

1,053,332

2,893,143

N/A

2,893,143

99.72

N/A

99.72

N/A
99.72(2)

9,137,386

N/A

9,137,386

Plan Category
Equity compensation plans approved by
security holders(1)
Stock Options
Performance Stock Units and
Restricted Stock Units

Subtotal
Equity compensation plans not approved
by security holders

Total

____________________

(1) Includes amounts earned or paid in cash or shares of Common Stock at the election of the director or deferred by the director under the Directors’

Compensation Plan. Column (a) includes stock options, PSUs and RSUs granted under the EICP. Of the securities available for future issuances under the
EICP in column (c), 5,321,495 were available for awards of stock options and 3,815,891 were available for full-value awards such as PSUs, performance
stock, RSUs, restricted stock and other stock-based awards. Securities available for future issuance of full-value awards may also be used for stock option
awards.

(2) Weighted-average exercise price of outstanding stock options only.

PROPOSAL NO. 3 – ADVISE ON NAMED EXECUTIVE

OFFICER COMPENSATION

The Board of Directors unanimously recommends that stockholders
vote FOR approval, on a non-binding advisory basis, of the compensation
of the Company’s named executive officers

In accordance with the Dodd-Frank Wall Street Reform and Consumer Protection Act and related SEC rules, and as required
under Section 14A of the Exchange Act, we are providing stockholders an opportunity to conduct an advisory vote regarding
the compensation of our NEOs as disclosed in this Proxy Statement.

Prior to submitting your vote, we encourage you to read our Compensation Discussion & Analysis and the accompanying
executive compensation tables for details about our executive compensation program, including information about the 2020
compensation of our NEOs.

As discussed in more detail in the Compensation Discussion & Analysis, we believe our executive compensation program is
competitive and governed by pay-for-performance principles. We emphasize compensation opportunities that reward results.
Our stock ownership requirements and use of stock-based incentives reinforce the alignment of the interests of our executives
with those of our long-term stockholders. In doing so, our executive compensation program supports our strategic objectives
and mission.

Accordingly, we ask you to approve the following resolution at the Annual Meeting:

“RESOLVED, that the stockholders of The Hershey Company approve, on an advisory basis, the compensation paid to
the Company’s named executive officers, as disclosed in the Proxy Statement for the 2021 Annual Meeting of
Stockholders pursuant to the SEC’s compensation disclosure rules, including the Compensation Discussion &
Analysis, the Executive Compensation Tables and the related narrative discussion.”

Because your vote is advisory, it will not be binding upon the Board. However, as noted in the Compensation Discussion &
Analysis, the Compensation Committee and the Board will, as deemed appropriate, take into account the outcome of the vote
when considering future decisions affecting executive compensation.

The affirmative vote of at least a majority of the votes of the Common Stock and Class B Common Stock (voting together as a
class) represented at the Annual Meeting, electronically or by proxy, is required to approve this proposal.

CERTAIN TRANSACTIONS AND RELATIONSHIPS

Item 404 of SEC Regulation S-K requires that we disclose any transaction or series of similar transactions, or any currently
proposed transaction(s), in which (i) the Company was or is to be a participant, (ii) the amount involved exceeds $120,000 and
(iii) any of the following persons had or will have a direct or indirect material interest:

•
•

Our directors or nominees for director;
Our executive officers;

Persons owning more than 5% of any class of our outstanding voting securities; or
The immediate family members of any of the persons identified in the preceding three bullets.

Policies and Procedures Regarding Transactions with Related Persons

The Board has adopted a written Related Person Transaction Policy that governs the review, approval or ratification of related
person transactions. The Related Person Transaction Policy may be viewed on the Investors section of our website at
www.thehersheycompany.com.

Under the Related Person Transaction Policy, each related person transaction, and any significant amendment or modification
to a related person transaction, must be reviewed and approved or ratified by a committee of our Board composed solely of
independent directors who have no interest in the transaction. We refer to each such committee as a Reviewing Committee. The
Related Person Transaction Policy also permits the disinterested members of the full Board to act as a Reviewing Committee.

The Board has designated the Governance Committee as the Reviewing Committee primarily responsible for the administration
of the Related Person Transaction Policy. In addition, the Board has designated a special Reviewing Committee to oversee
certain transactions involving the Company and Hershey Trust Company, Milton Hershey School, the Milton Hershey School
Trust and companies owned by or affiliated with any of the foregoing. Finally, the Related Person Transaction Policy provides
that the Compensation Committee will review and approve, or review and recommend to the Board for approval, any
employment relationship or transaction involving an executive officer of the Company and any related compensation.

When reviewing, approving or ratifying a related person transaction, the Reviewing Committee will examine all material facts
about the related person’s interest in, or relationship to, the transaction, including the approximate dollar value of the
transaction. If the related person transaction involves an outside director or nominee for director, the Reviewing Committee also
may consider whether the transaction would compromise the director’s status as an “independent director,” “outside director” or
“non-employee director” under the Board’s Corporate Governance Guidelines, the NYSE Rules, the IRC or the Exchange Act.

Transactions with Hershey Trust Company, Milton Hershey School and the
Milton Hershey School Trust

During 2020, there were no transactions with the Company in which any executive officer, director or nominee for director, or
any of their immediate family members, had a direct or indirect material interest that would need to be disclosed pursuant to
Item 404 of SEC Regulation S-K, nor were any such transactions planned.

In any given year, we may engage in certain transactions with Hershey Trust Company, Milton Hershey School, the Milton
Hershey School Trust and companies owned by or affiliated with any of the foregoing. These transactions are typically
immaterial, ordinary-course transactions that do not constitute related person transactions. However, from time to time we may
also engage in related person transactions with Hershey Trust Company, Milton Hershey School, the Milton Hershey School
Trust and/or their subsidiaries and affiliates. Under the Board’s Corporate Governance Guidelines, a special Reviewing
Committee composed of the independent, disinterested members of the Executive Committee must approve these transactions.

The Company was not a participant in any transactions in 2020, and there are no currently proposed transactions in 2021, with
any stockholder owning more than 5% of any class of the Company’s outstanding voting securities that would need to be
disclosed pursuant to Item 404 of SEC Regulation S-K.

During 2020, we engaged in transactions in the ordinary course of our business with Hershey Trust Company, Milton Hershey
School and companies affiliated with Hershey Trust Company, Milton Hershey School and the Milton Hershey School Trust.
These transactions involved the sale and purchase of goods and services at market rates. The transactions were primarily with
Hershey Entertainment & Resorts Company, a company that is owned by the Milton Hershey School Trust. All sales and
purchases were made on terms and at prices we believe were generally available in the marketplace and were in amounts that
were not material to us or to Hershey Entertainment & Resorts Company. Therefore, these transactions did not require approval
under our Related Person Transaction Policy.

Although our transactions with Hershey Trust Company, Milton Hershey School and the companies affiliated with each of the
foregoing and with the Milton Hershey School Trust (including Hershey Entertainment & Resorts Company) are either
immaterial or otherwise not required to be disclosed under Item 404 of SEC Regulation S-K, because of our relationship with
these entities, we have elected to disclose the aggregate amounts of our purchase and sale transactions with these entities for
your information. In this regard:

•

Our total sales to these entities in 2020 were approximately $502,000; and

Our total purchases from these entities in 2020 were approximately $646,000.

We do not expect the types of transactions or the amount of payments to change materially in 2021.

The Company also donated $250,000 to the M. S. Hershey Foundation (the “Foundation”) in April 2020 to help support the
Foundation’s mission and ongoing operations during the coronavirus pandemic (“COVID-19”). The Foundation, a 501(c)(3)
non-profit organization, was established by Milton S. Hershey in 1935 to provide educational and cultural benefits for the
residents of Derry Township. The Foundation operates separately from the Company, Hershey Trust Company and the Milton
Hershey School Trust; however, it is governed by a board of managers appointed by Hershey Trust Company, as trustee for the
trust established by Mr. Hershey to benefit the Foundation, from the membership of the board of directors of Hershey Trust
Company. James W. Brown and M. Diane Koken, independent members of our Board and members of the board of directors of
Hershey Trust Company and the board of managers of Milton Hershey School, are also members of the board of managers of
the Foundation. Mr. Brown and Ms. Koken received no compensation for their service on the board of managers of the
Foundation.

COMPENSATION COMMITTEE INTERLOCKS
AND INSIDER PARTICIPATION

Mmes. Arway, Haben and Koken and Messrs. Crawford, Davis, Palmer and Perez served as members of our Compensation
Committee at various times during 2020. None of the members of our Compensation Committee served as one of our officers
or employees during 2020 or at any time in the past, and neither they nor any other director served as an executive officer of
any entity for which any of our executive officers served as a director or member of its compensation committee.

None of the members of our Compensation Committee has a relationship with us that is required to be disclosed under Item 404
of SEC Regulation S-K.

Householding of Proxy Materials

OTHER MATTERS

The SEC has adopted rules that allow us to send in a single envelope our Notice of Internet Availability of Proxy Materials or a
single copy of our proxy solicitation and other required annual meeting materials to two or more stockholders sharing the same
address. We may do this only if the stockholders at that address share the same last name or if we reasonably believe that the
stockholders are members of the same family. If we are sending a Notice of Internet Availability of Proxy Materials, the
envelope must contain a separate notice for each stockholder at the shared address. Each Notice of Internet Availability of
Proxy Materials must contain a unique control number that each stockholder will use to gain access to our proxy materials and
vote online. If we are mailing a paper copy of our proxy materials, the rules require us to send each stockholder at the shared
address a separate proxy card.

We believe this rule is beneficial both to our stockholders and to the Company. Our printing and postage costs are lowered
anytime we eliminate duplicate mailings to the same household. However, stockholders at a shared address may revoke their
consent to the householding program and receive their Notice of Internet Availability of Proxy Materials in a separate envelope,
or, if they have elected to receive a full copy of our proxy materials in the mail, receive a separate copy of these materials. If
you have elected to receive paper copies of our proxy materials and want to receive a separate copy of these materials for our
2021 Annual Meeting, please call our Investor Relations Department, toll free, at (800) 539-0261. If you consented to the
householding program and wish to revoke your consent for future years, simply call, toll free, (866) 540-7095, or write to
Broadridge, Householding Department, 51 Mercedes Way, Edgewood, New York 11717.

Information Regarding the 2022 Annual Meeting of Stockholders

The 2022 Annual Meeting of Stockholders is expected to be held on May 17, 2022. To be eligible for inclusion in the proxy
materials for the 2022 Annual Meeting of Stockholders, a stockholder proposal must be received by our Secretary by no later
than December 8, 2021, and must comply in all respects with applicable rules of the SEC. Stockholder proposals should be
addressed to The Hershey Company, c/o Secretary, 19 East Chocolate Avenue, Hershey, Pennsylvania 17033.

A stockholder may present a proposal not included in our proxy materials from the floor of the 2022 Annual Meeting of
Stockholders only if our Secretary receives notice of the proposal, along with additional information required by our by-laws,
between January 17, 2022 and February 16, 2022. Notice should be addressed to The Hershey Company, c/o Secretary, 19 East
Chocolate Avenue, Hershey, Pennsylvania 17033.

The notice must contain the following additional information:

•

The stockholder’s name and address;

The stockholder’s shareholdings;

A brief description of the proposal;

A brief description of any financial or other interest the stockholder has in the proposal; and

Any additional information that the SEC would require if the proposal were presented in a proxy statement.

A stockholder may nominate a director from the floor of the 2022 Annual Meeting of Stockholders only if our Secretary
receives notice of the nomination, along with additional information required by our by-laws, between January 17, 2022 and
February 16, 2022. The notice must contain the following additional information:

•

•
•

•

•
•

•

The stockholder’s name and address;

A representation that the stockholder is a holder of record of any class of our equity securities;
A representation that the stockholder intends to make the nomination in person or by proxy at the meeting;

A description of any arrangement the stockholder has with the individual the stockholder plans to nominate and the
reason for making the nomination;
The nominee’s name, address and biographical information;

The written consent of the nominee to serve as a director if elected;
Any additional information regarding the nominee that the SEC would require if the nomination were included in a
proxy statement regardless of whether the nomination may be included in such proxy statement; and

Any stockholder holding 25% or more of the votes entitled to be cast at the 2022 Annual Meeting of Stockholders is
not required to comply with these pre-notification requirements.

By order of the Board of Directors,

April 7, 2021

James Turoff
Vice President, Assistant Secretary

[THIS PAGE INTENTIONALLY LEFT BLANK]

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-K

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2020
OR

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from ______to_______
Commission file number 1-183

THE HERSHEY COMPANY

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of incorporation or organization)

23-0691590
(I.R.S. Employer Identification No.)

19 East Chocolate Avenue, Hershey, PA 17033
(Address of principal executive offices and Zip Code)

(717) 534-4200
(Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Common Stock, one dollar par value

Trading Symbol(s)
HSY

Name of each exchange on which registered
New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: Class B Common Stock, one dollar par value
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☒ No ☐
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐ No ☒
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant
to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant
was required to submit such files). Yes ☒ No ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting
company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting
company” and "emerging growth company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☒ Accelerated filer ☐ Non-accelerated filer ☐ Smaller reporting company ☐ Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for
complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of
its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public
accounting firm that prepared or issued its audit report. ☒
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒
As of June 26, 2020 (the last business day of the registrant’s most recently completed second fiscal quarter), the aggregate market value
of the voting and non-voting common equity held by non-affiliates was $18,511,997,783. Class B Common Stock is not listed for public
trading on any exchange or market system. However, Class B shares are convertible into shares of Common Stock at any time on a
share-for-share basis. Determination of aggregate market value assumes all outstanding shares of Class B Common Stock were
converted to Common Stock as of June 26, 2020. The market value indicated is calculated based on the closing price of the Common
Stock on the New York Stock Exchange on June 26, 2020 ($125.85 per share).

Indicate the number of shares outstanding of each of the registrant’s classes of common stock, as of the latest practicable date.

Common Stock, one dollar par value—146,551,766 shares, as of February 12, 2021.
Class B Common Stock, one dollar par value—60,613,777 shares, as of February 12, 2021.

DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Company's Proxy Statement for the 2021 Annual Meeting of Stockholders are incorporated by reference into Part III of
this Annual Report on Form 10-K.

THE HERSHEY COMPANY
Annual Report on Form 10-K
For the Fiscal Year Ended December 31, 2020

TABLE OF CONTENTS

PART I
Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.
Supplemental Item Information About Our Executive Officers

Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures

PART II
Item 5.

Item 6.
Item 7.

Item 7A.
Item 8.
Item 9.

Item 9A.
Item 9B.
PART III
Item 10.
Item 11.
Item 12.

Item 13.
Item 14.
PART IV
Item 15.
Item 16.

Market for Registrant's Common Equity, Related Stockholder Matters and Issuer
Purchases of Equity Securities
Selected Financial Data
Management's Discussion and Analysis of Financial Condition and Results of
Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial
Disclosure
Controls and Procedures
Other Information

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services

Exhibits and Financial Statement Schedules
Form 10-K Summary
Signatures
Schedule II—Valuation and Qualifying Accounts

2
8
14
15
15
15
16

19
20

41
45
99

99
100

101
101
101

102
102

103
106
107
108

Cautionary Note Regarding Forward-Looking Statements

This Annual Report on Form 10-K, including the exhibits hereto and the information incorporated by reference herein,
contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995.
Many of these forward-looking statements can be identified by the use of words such as “anticipate,” “assume,”
“believe,” “continue,” “estimate,” “expect,” “forecast,” “future,” “intend,” “plan,” “potential,” “predict,” “project,”
“strategy,” “target” and similar terms, and future or conditional tense verbs like “could,” “may,” “might,” “should,”
“will” and “would,” among others. Forward-looking statements are predictions only and actual results could differ
materially from management’s expectations due to a variety of factors, including those described below in Item 1A.
“Risk Factors” and in Item 7. “Management’s Discussion and Analysis of Financial Condition and Results of
Operations.” All forward-looking statements attributable to us or persons working on our behalf are expressly qualified
in their entirety by such risk factors. Given these risks and uncertainties, you should not rely on forward-looking
statements as a prediction of actual results. The forward-looking statements that we make in this Annual Report on
Form 10-K are based on management’s current views and assumptions regarding future events and speak only as of
their dates. We assume no obligation to update developments of these risk factors or to announce publicly any
revisions to any of the forward-looking statements that we make, or to make corrections to reflect future events or
developments, except as required by the federal securities laws.

The Hershey Company | 2020 Form 10-K | Page 1

Item 1.

BUSINESS

PART I

The Hershey Company was incorporated under the laws of the State of Delaware on October 24, 1927 as a successor
to a business founded in 1894 by Milton S. Hershey. In this report, the terms “Hershey,” “Company,” “we,” “us” or
“our” mean The Hershey Company and its wholly-owned subsidiaries and entities in which it has a controlling
financial interest, unless the context indicates otherwise.

Hershey is a global confectionery leader known for bringing goodness to the world through chocolate, sweets, mints,
gum and other great tasting snacks. We are the largest producer of quality chocolate in North America, a leading snack
maker in the United States and a global leader in chocolate and non-chocolate confectionery. We market, sell and
distribute our products under more than 90 brand names in approximately 85 countries worldwide.

Reportable Segments

Our organizational structure is designed to ensure continued focus on North America, coupled with an emphasis on
profitable growth in our focus international markets. Our business is primarily organized around geographic regions,
which enables us to build processes for repeatable success in our global markets. As a result, we have defined our
operating segments on a geographic basis, as this aligns with how our Chief Operating Decision Maker (“CODM”)
manages our business, including resource allocation and performance assessment. Our North America business, which
generates approximately 91% of our consolidated revenue, is our only reportable segment. None of our other
operating segments meet the quantitative thresholds to qualify as reportable segments; therefore, these operating
segments are combined and disclosed below as International and Other.

•

North America - This segment is responsible for our traditional chocolate and non-chocolate confectionery
market position, as well as our grocery and growing snacks market positions, in the United States and
Canada. This includes developing and growing our business in chocolate and non-chocolate confectionery,
pantry, food service and other snacking product lines.

International and Other - International and Other is a combination of all other operating segments that are
not individually material, including those geographic regions where we operate outside of North America.
We currently have operations and manufacture product in China, Mexico, Brazil, India and Malaysia,
primarily for consumers in these regions, and also distribute and sell confectionery products in export markets
of Asia, Latin America, Middle East, Europe, Africa and other regions. This segment also includes our global
retail operations, including Hershey's Chocolate World stores in Hershey, Pennsylvania, New York City, Las
Vegas, Niagara Falls (Ontario) and Singapore, as well as operations associated with licensing the use of
certain of the Company's trademarks and products to third parties around the world.

Financial and other information regarding our reportable segments is provided in our Management’s Discussion and
Analysis and Note 13 to the Consolidated Financial Statements.

Business Acquisitions and Divestitures

In October 2020, we entered into a definitive agreement to divest Lotte Shanghai Foods Co., Ltd. ("LSFC"). The sale
of LSFC was completed in January 2021 and was previously included within the International and Other segment
results in our consolidated financial statements. Additionally, during the second quarter of 2020, we completed the
divestitures of KRAVE Pure Foods, Inc. ("Krave") and the Scharffen Berger and Dagoba brands, all of which were
previously included within the North America segment results in our consolidated financial statements.

In September 2019, we completed the acquisition of ONE Brands, LLC ("ONE Brands"), previously a privately held
company that sells a line of low-sugar, high-protein nutrition bars to retailers and distributors in the United States, with
the ONE Bar as its primary product.

In October 2018, we completed the acquisition of Pirate Brands, which includes the Pirate's Booty, Smart
Puffs and Original Tings brands, from B&G Foods, Inc. Pirate Brands offers baked, trans fat free and gluten free
snacks and is available in a wide range of food distribution channels in the United States.

The Hershey Company | 2020 Form 10-K | Page 2

In January 2018, we completed the acquisition of all of the outstanding shares of Amplify Snack Brands, Inc.
("Amplify"), a publicly traded company based in Austin, Texas that owns several popular better-for-you snack brands
such as SkinnyPop, Oatmega and Paqui. The acquisition enables us to capture more consumer snacking occasions by
creating a broader portfolio of brands.

Products and Brands

Our principal product offerings include chocolate and non-chocolate confectionery products; gum and mint
refreshment products; snack items such as popcorn, protein bars and cookies, spreads, bars and snack bites/mixes, and
meat snacks; and pantry items, such as baking ingredients, toppings and beverages.

• Within our North America markets, our product portfolio includes a wide variety of chocolate offerings

marketed and sold under the renowned brands of Hershey’s, Reese’s and Kisses, along with other popular
chocolate and non-chocolate confectionery brands such as Jolly Rancher, Almond Joy, Brookside,
barkTHINS, Cadbury, Good & Plenty, Heath, Kit Kat®, Lancaster, Payday, Rolo®, Twizzlers, Whoppers and
York. Our gum and mint products include Ice Breakers mints and chewing gum, Breathsavers mints and
Bubble Yum bubble gum. Our pantry and snack items that are principally sold in North America include
ready-to-eat SkinnyPop popcorn, baked and trans fat free Pirate's Booty snacks and other better-for-you snack
brands such as Oatmega, Paqui and ONE Bar, baking products, toppings and sundae syrups sold under the
Hershey’s, Reese’s and Heath brands, as well as Hershey’s and Reese’s chocolate spreads, and snack bites
and mixes.

• Within our International and Other markets, we manufacture, market and sell many of these same brands, as
well as other brands that are marketed regionally, such as Pelon Pelo Rico confectionery products in Mexico,
IO-IO snack products in Brazil, and Sofit beverage products in India.

Principal Customers and Marketing Strategy

Our customers are mainly wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending
companies, wholesale clubs, convenience stores, dollar stores, concessionaires and department stores. The majority of
our customers, with the exception of wholesale distributors, resell our products to end-consumers in retail outlets in
North America and other locations worldwide.

In 2020, approximately 31% of our consolidated net sales were made to McLane Company, Inc., one of the largest
wholesale distributors in the United States ("U.S.") to convenience stores, drug stores, wholesale clubs and mass
merchandisers and the primary distributor of our products to Wal-Mart Stores, Inc.

The foundation of our marketing strategy is our strong brand equities, product innovation and the consistently superior
quality of our products. We devote considerable resources to the identification, development, testing, manufacturing
and marketing of new products. We utilize a variety of promotional programs directed towards our customers, as well
as advertising and promotional programs for consumers of our products, to stimulate sales of certain products at
various times throughout the year.

In conjunction with our sales and marketing efforts, our efficient product distribution network helps us maintain sales
growth and provide superior customer service by facilitating the shipment of our products from our manufacturing
plants to strategically located distribution centers. We primarily use common carriers to deliver our products from
these distribution points to our customers.

Raw Materials and Pricing

Cocoa products, including cocoa liquor, cocoa butter and cocoa powder processed from cocoa beans, are the most
significant raw materials we use to produce our chocolate products. These cocoa products are purchased directly from
third-party suppliers, who source cocoa beans that are grown principally in Far Eastern, West African, Central and
South American regions. West Africa accounts for approximately 70% of the world’s supply of cocoa beans.

Adverse changes in climate or extreme weather, crop disease, political unrest and other problems in cocoa-producing
countries have caused price fluctuations in the past, but have never resulted in the total loss of a particular producing
country’s cocoa crop and/or exports. In the event that a significant disruption occurs in any given country, we believe

The Hershey Company | 2020 Form 10-K | Page 3

cocoa from other producing countries and from current physical cocoa stocks in consuming countries would provide a
significant supply buffer.

Our trading company in Switzerland performs all aspects of cocoa procurement, including price risk management,
physical supply procurement and sustainable sourcing oversight. The trading company optimizes the supply chain for
our cocoa requirements, with a strategic focus on gaining real time access to cocoa market intelligence. It also
provides us with the ability to recruit and retain world class commodities traders and procurement professionals and
enables enhanced collaboration with commodities trade groups, the global cocoa community and sustainable sourcing
resources.

We also use substantial quantities of sugar, Class II and IV dairy products, peanuts, almonds and energy in our
production process. Most of these inputs for our domestic and Canadian operations are purchased from suppliers in
the United States. For our international operations, inputs not locally available may be imported from other countries.

We change prices and weights of our products when necessary to accommodate changes in input costs, the competitive
environment and profit objectives, while at the same time maintaining consumer value. Price increases and weight
changes help to offset increases in our input costs, including raw and packaging materials, fuel, utilities, transportation
costs and employee benefits. When we implement price increases, there is usually a time lag between the effective
date of the list price increases and the impact of the price increases on net sales, in part because we typically honor
previous commitments to planned consumer and customer promotions and merchandising events subsequent to the
effective date of the price increases. In addition, promotional allowances may be increased subsequent to the effective
date, delaying or partially offsetting the impact of price increases on net sales.

Competition

Many of our confectionery brands enjoy wide consumer acceptance and are among the leading brands sold in the
marketplace in North America and certain international markets. We sell our brands in highly competitive markets
with many other global multinational, national, regional and local firms. Some of our competitors are large companies
with significant resources and substantial international operations. Competition in our product categories is based on
product innovation, product quality, price, brand recognition and loyalty, effectiveness of marketing and promotional
activity, the ability to identify and satisfy consumer preferences, as well as convenience and service. We have also
experienced increased competition from other snack items, and we are focused on expanding the boundaries of our
core confection brands to capture new snacking occasions.

Working Capital, Seasonality and Backlog

Our sales are typically higher during the third and fourth quarters of the year, representing seasonal and holiday-related
sales patterns. We manufacture primarily for stock and typically fill customer orders within a few days of receipt.
Therefore, the backlog of any unfilled orders is not material to our total annual sales. Additional information relating
to our cash flows from operations and working capital practices is provided in our Management’s Discussion and
Analysis.

Trademarks, Service Marks and License Agreements

We own various registered and unregistered trademarks and service marks. The trademarks covering our key product
brands are of material importance to our business. We follow a practice of seeking trademark protection in the United
States and other key international markets where our products are sold. We also grant trademark licenses to third
parties to produce and sell pantry items, flavored milks and various other products primarily under the Hershey’s and
Reese’s brand names.

The Hershey Company | 2020 Form 10-K | Page 4

Furthermore, we have rights under license agreements with several companies to manufacture and/or sell and
distribute certain products. Our rights under these agreements are extendible on a long-term basis at our option. Our
most significant licensing agreements are as follows:

Company

Brand

Location

Requirements

Kraft Foods Ireland Intellectual Property
Limited/Cadbury UK Limited

York
Peter Paul Almond Joy
Peter Paul Mounds

Worldwide

None

Cadbury UK Limited

Société des Produits Nestlé SA

Iconic IP Interests, LLC

Research and Development

Cadbury
Caramello

Kit Kat®
Rolo®

Good & Plenty
Heath
Jolly Rancher
Milk Duds
Payday
Whoppers

United States

Minimum sales
requirement
exceeded in 2020

Minimum unit
volume sales
exceeded in 2020

Worldwide

None

We engage in a variety of research and development activities in a number of countries, including the U.S., Mexico,
Brazil and India. We develop new products, improve the quality of existing products, improve and modernize
production processes, and develop and implement new technologies to enhance the quality and value of both current
and proposed product lines. Information concerning our research and development expense is contained in Note 1 to
the Consolidated Financial Statements.

Food Quality and Safety Regulation

The manufacture and sale of consumer food products is highly regulated. In the United States, our activities are
subject to regulation by various government agencies, including the Food and Drug Administration, the Department of
Agriculture, the Federal Trade Commission, the Department of Commerce and the Environmental Protection Agency,
as well as various state and local agencies. Similar agencies also regulate our businesses outside of the United States.

We believe our Product Excellence Program provides us with an effective product quality and safety program. This
program is integral to our global supply chain platform and is intended to ensure that all products we purchase,
manufacture and distribute are safe, are of high quality and comply with applicable laws and regulations.

Through our Product Excellence Program, we evaluate our supply chain including ingredients, packaging, processes,
products, distribution and the environment to determine where product quality and safety controls are necessary. We
identify risks and establish controls intended to ensure product quality and safety. Various government agencies and
third-party firms as well as our quality assurance staff conduct audits of all facilities that manufacture our products to
assure effectiveness and compliance with our program and applicable laws and regulations.

Environmental Considerations

Beyond ordinary course operating and capital expenditures we make to comply with environmental laws and
regulations, we have made a number of commitments to protect and reduce our impact on the environment in recent
years, including efforts to protect forests and forested habitats and reduce emissions across our supply chain. The
annual operating and capital expenditures associated with these ordinary course payments and additional commitments
are not material with respect to our results of operations, capital expenditures or competitive position.

The Hershey Company | 2020 Form 10-K | Page 5

Financial Information by Geographic Area

Our principal operations and markets are located in the United States. The percentage of total consolidated net sales
for our businesses outside of the United States was 13.6% for 2020, 15.8% for 2019 and 16.1% for 2018. The
percentage of total long-lived assets outside of the United States was 19.7% as of December 31, 2020 and 20.2% as of
December 31, 2019.

Human Capital

As of December 31, 2020, the Company employed approximately 15,200 full-time and 1,680 part-time employees
worldwide. Collective bargaining agreements covered approximately 6,285 employees, or approximately 37% of the
Company’s employees worldwide. During 2021, agreements will be negotiated for certain employees at four facilities
outside of the United States, comprising approximately 70% of total employees under collective bargaining
agreements. We believe our efforts in managing our workforce have been effective, as evidenced by a strong culture
and a good relationship between the Company and our employees.

We are a purpose-driven company and for more than a century, our iconic brands have been built on a foundation of
community investment and connections between people around the world. We could not have achieved this without
our remarkable employees who make our purpose a reality. As a result, our human capital strategies are material to our
operations and core to the long-term success of the Company.

•

Our People, Safety and Employee Engagement. We believe our employees are among our most important
resources and are critical to our continued success. We provide a workplace that develops, supports and
motivates our people. The overall well-being and safety of our employees is a key value and remains our top
priority. We continue to invest in training, workplace resources and leading systems and processes to ensure
the responsible management of all facilities. Additionally, our annual Many Voices, One Hershey survey
reaches all of our employees around the world to hear their thoughts on the Company's direction and their
place in it. Post-survey action planning has resulted in changes to our decision-making processes and
significantly improved annual survey scores over time. We also use surveys throughout the year to engage our
employees on the Company's strategy, initiatives and leadership.

Talent Acquisition, Development and Training. Hiring and developing our employees is critically important
to our operations and we are focused on creating experiences and programs that foster growth and
performance. We provide all employees the chance to learn, grow and own their work. We have partnered
with leading online content experts and increased internal learning development to expand our catalog of
online and classroom courses. Additionally, we have co-created a culture of development with the
enthusiastic support of our employees. Through individual development plans, learning opportunities,
feedback and coaching, employees can build careers at The Hershey Company, as evidenced by the fact that
five out of our six executive officers were promoted from within the organization (see Information About Our
Executive Officers).

Compensation, Benefits and Wellness. In addition to offering competitive, fair and transparent compensation,
we also offer a suite of benefits, including comprehensive health and meaningful retirement benefits to
eligible employees, tying incentive compensation to both business and individual performance, offering
parental leave and adoption benefits and maintaining an employee stock purchase plan. We also provide a
number of innovative programs designed to promote physical and emotional well-being, including ergonomic
workspaces, a state-of-the-art fitness center at our Hershey, Pennsylvania campus and private rooms designed
for quiet reflection, prayer or wellness breaks. In 2016, we introduced SmartFlex as part of the Company's
evolution into a more agile place of work. SmartFlex is a suite of policies that allows individuals to create
their own balance between work and personal life, as well as improve productivity, job satisfaction and
increase employee engagement.

The Hershey Company | 2020 Form 10-K | Page 6

•

Diversity and Inclusion. Our diverse and inclusive culture makes the difference across all areas of the
business. Our gender representation includes women occupying many of the top positions in the Company,
including Chief Executive Officer and Chairman of the Board, and Chief Growth Officer, and approximately
50% representation across the Company. Across the salaried workforce in the United States, we paid women
$1.00 on the dollar compared to men. Additionally, five of our 14 Board of Directors are women.
Additionally, we create a welcoming and inclusive work environment for all employees around the world.
Our eight employee-led Business Resource Groups, which include Abilities First, African American, Asian,
GenH (Generations), Latino, Prism (LGBTQ), Veteran’s and Women’s, play a critical role in attracting
diverse talent, providing mentoring and career development opportunities, delivering commercial business
insights and connecting people to the Company and the communities where we do business. In 2020, the
Company was ranked #21 on DiversityInc’s Top 50 Companies for Diversity.

Community and Social Impact. Our philanthropy and volunteerism efforts reflect how we live out the
Company’s value of making a difference, from supporting causes our employees care about to investing in the
long-term success of the communities where we live and work. We work closely with counterparts in each of
our plant and office locations across the United States and globally to identify local community needs and
craft tailored approaches to provide support. This work includes forging partnerships with local non-
governmental organizations, providing grants and contributions, and organizing volunteer service activities
and employee fundraisers.

Sustainability

The Hershey Company’s commitment to sustainability started with our founder’s belief in responsible citizenship. He
was a purpose-driven leader who believed we could use chocolate to create goodness in the world. This belief resulted
in strong investment in local communities and the establishment of the Milton Hershey School for disadvantaged kids.
We continue that legacy today through our sustainability strategy “The Shared Goodness Promise” by operating the
business with sustainable practices, sourcing ingredients responsibly, protecting our environment, making a difference
in our communities and helping kids globally reach their full potential.

To learn more about our sustainability goals, progress and initiatives, you can access the Sustainability section of our
website at: https://www.thehersheycompany.com/en_us/sustainability.html. In addition, we seek to provide investors
with more information on topics identified as material by the Sustainability Accounting Standards Board ("SASB").
Our most recent Sustainability and SASB Reports are available at: https://www.thehersheycompany.com/en_us/
sustainability/csr-reports.html.

Available Information

The Company's website address is www.thehersheycompany.com. We file or furnish annual, quarterly and current
reports, proxy statements and other information with the United States Securities and Exchange Commission (“SEC”).
You may obtain a copy of any of these reports, free of charge, from the Investors section of our website as soon as
reasonably practicable after we electronically file such material with, or furnish it to, the SEC. The SEC maintains an
Internet site that also contains these reports at: www.sec.gov. In addition, copies of the Company's annual report will
be made available, free of charge, on written request to the Company.

We have a Code of Conduct that applies to our Board of Directors (“Board”) and all Company officers and employees,
including, without limitation, our Chief Executive Officer and “senior financial officers” (including the Chief
Financial Officer, Chief Accounting Officer and persons performing similar functions). You can obtain a copy of our
Code of Conduct, as well as our Corporate Governance Guidelines and charters for each of the Board’s standing
committees, from the Investors section of our website at: https://www.thehersheycompany.com/en_us/investors.html.
If we change or waive any portion of the Code of Conduct that applies to any of our directors, executive officers or
senior financial officers, we will post that information on our website. Information found on the Company's website is
not part of this Annual Report on Form 10-K or any other report filed with the SEC.

The Hershey Company | 2020 Form 10-K | Page 7

Item 1A. RISK FACTORS

You should carefully read the following discussion of significant factors, events and uncertainties when evaluating our
business and the forward-looking information contained in this Annual Report on Form 10-K. The events and
consequences discussed in these risk factors could materially and adversely affect our business, operating results,
liquidity and financial condition. While we believe we have identified and discussed below the key risk factors
affecting our business, these risk factors do not identify all the risks we face, and there may be additional risks and
uncertainties that we do not presently know or that we do not currently believe to be significant that may have a
material adverse effect on our business, performance or financial condition in the future.

Risk Related to Macroeconomic Conditions

Our business and financial results may be negatively impacted by the failure to successfully manage a disruption in
consumer and trade patterns, as well as operational challenges associated with the actual or perceived effects of a
disease outbreak, including epidemics, pandemics or similar widespread public health concerns, such as, the
current coronavirus disease 2019 ("COVID-19") global pandemic.

Our operations are impacted by consumer spending levels, impulse purchases, the availability of our products at retail
and our ability to manufacture, store and distribute products to our customers and consumers in an effective and
efficient manner. The fear of exposure to or actual effects of a disease outbreak, epidemic, pandemic or similar
widespread public health concern, such as the COVID-19 pandemic, could negatively impact our overall business and
financial results. Specific factors that may impact our operations, some of which have had an unfavorable impact on
our operations as a result of COVID-19, include, but are not limited to:

•

Significant reductions or volatility in demand for one or more of our products, which may be caused by,
among other things: the temporary inability of consumers to purchase our products due to illness, quarantine
or other travel restrictions, or financial hardship, shifts in demand away from one or more of our products, or
pantry-loading activity; if prolonged, such impacts may further increase the difficulty of planning for
operations and may negatively impact our results;

Significant reductions in the availability of one or more of our products as a result of retailers, common
carriers or other shippers modifying restocking, fulfillment and shipping practices;

The inability to meet our customers’ needs and achieve cost targets due to disruptions in our manufacturing
operations or supply arrangements caused by the loss or disruption of essential manufacturing and supply
elements such as raw materials or finished product components, transportation resources, workforce
availability, or other manufacturing and distribution capability;

The inability to effectively manage evolving health and welfare strategies, including but not limited to
ongoing or not yet fully known costs related to operational adjustments to ensure continued employee and
consumer safety and adherence to health guidelines as they are modified and supplemented;

An inability to effectively modify our trade promotion and advertising activities to reflect changing consumer
viewing and shopping habits due to the cancellation or postponement of major sporting and entertainment
events, reduced in-store visits, travel restrictions and a shift in customer advertising priorities, among other
things;

The failure of third parties on which we rely, including those third parties who supply our ingredients,
packaging, capital equipment and other necessary operating materials, contract manufacturers, distributors,
contractors, commercial banks and external business partners, to meet their obligations to the Company, or
significant disruptions in their ability to do so, which may be caused by their own financial or operational
difficulties and may negatively impact our operations; or

Significant changes in the political conditions in markets in which we manufacture, sell or distribute our
products, including quarantines, governmental or regulatory actions, closures or other restrictions that limit or
close our operating and manufacturing facilities, restrict our employees’ ability to travel or perform necessary
business functions, or otherwise prevent our third-party partners, suppliers, or customers from sufficiently

The Hershey Company | 2020 Form 10-K | Page 8

staffing operations, including operations necessary for the production, distribution, sale, and support of our
products, which could negatively impact our results.

With respect to COVID-19, the situation remains dynamic and subject to rapid and possibly material change. The
Company's efforts to manage and mitigate these factors may be unsuccessful, and the effectiveness of these efforts
depends on factors beyond our control, including the duration and severity of any disease outbreak, as well as third-
party actions taken to contain its spread and mitigate public health effects.

Risks Related to Our Business and Operations

Our Company’s reputation or brand image might be impacted as a result of issues or concerns relating to the
quality and safety of our products, ingredients or packaging, human and workplace rights, and other
environmental, social or governance matters, which in turn could result in litigation or otherwise negatively impact
our operating results.

In order to sell our iconic, branded products, we need to maintain a good reputation with our customers, consumers,
suppliers, vendors and employees, among others. Issues related to the quality and safety of our products, ingredients
or packaging could jeopardize our Company’s image and reputation. We have in the past and may in the future need
to recall products if any of our products become unfit for consumption. Negative publicity related to these types of
concerns, or related to product contamination or product tampering, whether valid or not, could decrease demand for
our products or cause production and delivery disruptions. In addition, negative publicity related to our
environmental, social or governance practices could also impact our reputation with customers, consumers, suppliers
and vendors.

We have in the past and in the future could potentially be subject to litigation or government actions as a result of
issues or concerns relating to the quality and safety of our products, ingredients or packaging, human and workplace
rights, and other environmental, social or governance matters, which could result in payments of fines or damages.
Costs associated with these potential actions, as well as the potential impact on our reputation or ability to sell our
products, could negatively affect our operating results.

Disruption to our manufacturing operations or supply chain could impair our ability to produce or deliver finished
products, resulting in a negative impact on our operating results.

Approximately 72% of our manufacturing capacity is located in the United States. Disruption to our global
manufacturing operations or our supply chain could result from, among other factors, the following:

•
•
•
•
•
•
•
•
•

Natural disaster;
Pandemic outbreak of disease;
Climate change and severity of extreme weather;
Fire or explosion;
Terrorism or other acts of violence;
Labor strikes or other labor activities;
Unavailability of raw or packaging materials;
Operational and/or financial instability of key suppliers, and other vendors or service providers; and
Suboptimal production planning which could impact our ability to cost-effectively meet product demand.

We believe that we take adequate precautions to mitigate the impact of possible disruptions. We have strategies and
plans in place to manage disruptive events if they were to occur, including our global supply chain strategies and our
principle-based global labor relations strategy. If we are unable, or find that it is not financially feasible, to effectively
plan for, mitigate or manage operational stability and business resiliency, particularly within our international markets
and snacks portfolio, due to the potential impacts of such disruptive events on our manufacturing operations or supply
chain, our financial condition and results of operations could be negatively impacted if such events were to occur.

The Hershey Company | 2020 Form 10-K | Page 9

We might not be able to hire, engage and retain the talented global workforce we need to drive our growth
strategies.

Our future success depends upon our ability to identify, hire, develop, engage and retain talented personnel across the
globe. Competition for global talent is intense, and we might not be able to identify and hire the personnel we need to
continue to evolve and grow our business. In particular, if we are unable to hire the right individuals to fill new or
existing senior management positions as vacancies arise, our business performance may be impacted.

Activities related to identifying, recruiting, hiring and integrating qualified individuals require significant time and
attention. We may also need to invest significant amounts of cash and equity to attract talented new employees, and we
may never realize returns on these investments.

In addition to hiring new employees, we must continue to focus on retaining and engaging the talented individuals we
need to sustain our core business and lead our developing businesses into new markets, channels and categories. This
may require significant investments in training, coaching and other career development and retention activities. If we
are not able to effectively retain and grow our talent, our ability to achieve our strategic objectives will be adversely
affected, which may impact our financial condition and results of operations.

Risks Related to the Industry in Which We Operate

Increases in raw material and energy costs along with the availability of adequate supplies of raw materials could
affect future financial results.

We use many different commodities for our business, including cocoa products, sugar, corn products, dairy products,
peanuts, almonds, natural gas and diesel fuel.

Commodities are subject to price volatility and changes in supply caused by numerous factors, including:

•
•
•
•
•
•
•
•
•
•
•

Commodity market fluctuations;
Currency exchanges rates;
Imbalances between supply and demand;
The effects of climate change and extreme weather on crop yield and quality;
Speculative influences;
Trade agreements among producing and consuming nations;
Supplier compliance with commitments;
Import/export requirements for raw materials and finished goods;
Political unrest in producing countries;
Introduction of living income premiums or similar requirements; and
Changes in governmental agricultural programs and energy policies.

Although we use forward contracts and commodity futures and options contracts where possible to hedge commodity
prices, commodity price increases ultimately result in corresponding increases in our raw material and energy costs. If
we are unable to offset cost increases for major raw materials and energy, there could be a negative impact on our
financial condition and results of operations.

Price increases may not be sufficient to offset cost increases and maintain profitability or may result in sales
volume declines associated with pricing elasticity.

We may be able to pass some or all raw material, energy and other input cost increases to customers by increasing the
selling prices of our products or decreasing the size of our products; however, higher product prices or decreased
product sizes may also result in a reduction in sales volume and/or consumption. If we are not able to increase our
selling prices or reduce product sizes sufficiently, or in a timely manner, to offset increased raw material, energy or
other input costs, including packaging, freight, direct labor, overhead and employee benefits, or if our sales volume
decreases significantly, there could be a negative impact on our financial condition and results of operations.

The Hershey Company | 2020 Form 10-K | Page 10

Market demand for new and existing products could decline.

We operate in highly competitive markets and rely on continued demand for our products. To generate revenues and
profits, we must sell products that appeal to our customers and to consumers. Our continued success is impacted by
many factors, including the following:

•
•
•
•

•
•

•

Effective retail execution;
Appropriate advertising campaigns and marketing programs;
Our ability to secure adequate shelf space at retail locations;
Our ability to drive sustainable innovation and maintain a strong pipeline of new products in the
confectionery and broader snacking categories;
Changes in product category consumption;
Our response to consumer demographics and trends, including but not limited to, trends relating to store trips
and the impact of the growing digital commerce channel; and
Consumer health concerns, including obesity and the consumption of certain ingredients.

There continues to be competitive product and pricing pressures in the markets where we operate, as well as challenges
in maintaining profit margins. We must maintain mutually beneficial relationships with our key customers, including
retailers and distributors, to compete effectively. Our largest customer, McLane Company, Inc., accounted for
approximately 31% of our total net sales in 2020. McLane Company, Inc. is one of the largest wholesale distributors
in the United States to convenience stores, drug stores, wholesale clubs and mass merchandisers, including Wal-Mart
Stores, Inc.

Increased marketplace competition could hurt our business.

The global confectionery packaged goods industry is intensely competitive and consolidation in this industry
continues. Some of our competitors are large companies that have significant resources and substantial international
operations. We continue to experience increased levels of in-store activity for other snack items, which has pressured
confectionery category growth. In order to protect our existing market share or capture increased market share in this
highly competitive retail environment, we may be required to increase expenditures for promotions and advertising,
and must continue to introduce and establish new products. Due to inherent risks in the marketplace associated with
advertising and new product introductions, including uncertainties about trade and consumer acceptance, increased
expenditures may not prove successful in maintaining or enhancing our market share and could result in lower sales
and profits. In addition, we may incur increased credit and other business risks because we operate in a highly
competitive retail environment.

Risks Related to Strategic Initiatives

Our financial results may be adversely impacted by the failure to successfully execute or integrate acquisitions,
divestitures and joint ventures.

From time to time, we may evaluate potential acquisitions, divestitures or joint ventures that align with our strategic
objectives. The success of such activity depends, in part, upon our ability to identify suitable buyers, sellers or
business partners; perform effective assessments prior to contract execution; negotiate contract terms; and, if
applicable, obtain government approval. These activities may present certain financial, managerial, staffing and talent,
and operational risks, including diversion of management’s attention from existing core businesses; difficulties
integrating or separating businesses from existing operations; and challenges presented by acquisitions or joint
ventures which may not achieve sales levels and profitability that justify the investments made. If the acquisitions,
divestitures or joint ventures are not successfully implemented or completed, there could be a negative impact on our
financial condition, results of operations and cash flows.

The Hershey Company | 2020 Form 10-K | Page 11

In 2020, we successfully completed the divestitures of Krave and the Scharffen Berger and Dagoba brands as we
better prioritize resources against assets and brands that fit our business model and scale capabilities. Additionally,
over the last several years, we have continued to invest in our snacks portfolio, specifically with the acquisitions of
ONE Brands, LLC in September 2019, Pirate Brands in October 2018 and Amplify Snack Brands, Inc. in January
2018, respectively. While we believe significant operating synergies can be obtained in connection with these
acquisitions, achievement of these synergies will be driven by our ability to successfully leverage Hershey's resources,
expertise, capability-building, distribution locations and customer base. In addition, these acquisitions are important
steps in our journey to expand our breadth in snacking, as they should enable us to bring scale and category
management capabilities to a key sub-segment of the warehouse snack aisle. If we are unable to successfully couple
Hershey’s scale and expertise in brand building with ONE Brands, Pirate Brands and Amplify's existing operations, it
may impact our ability to expand our snacking footprint at our desired pace.

Our international operations may not achieve projected growth objectives, which could adversely impact our overall
business and results of operations.

In 2020, 2019 and 2018, respectively, we derived approximately 13.6%, 15.8% and 16.1% of our net sales from
customers located outside of the United States. Additionally, approximately 20% of our total long-lived assets were
located outside of the United States as of December 31, 2020. As part of our strategy, we have made investments
outside of the United States, particularly in Canada, Malaysia, Mexico, Brazil and India. As a result, we are subject to
risks and uncertainties relating to international sales and operations, including:

•

•
•

•
•
•

•

The inability to manage operational stability and business resiliency within our international markets due to
unforeseen global economic and environmental changes resulting in business interruption, supply constraints,
inflation, deflation or decreased demand;
The inability to establish, develop and achieve market acceptance of our global brands in international
markets;
Difficulties and costs associated with compliance and enforcement of remedies under a wide variety of
complex laws, treaties and regulations;
Unexpected changes in regulatory environments;
Political and economic instability, including the possibility of civil unrest, terrorism, mass violence or armed
conflict;
Nationalization of our properties by foreign governments;
Tax rates that may exceed those in the United States and earnings that may be subject to withholding
requirements and incremental taxes upon repatriation;
Potentially negative consequences from changes in tax laws;
The imposition of tariffs, quotas, trade barriers, other trade protection measures and import or export
licensing requirements;
Increased costs, disruptions in shipping or reduced availability of freight transportation;
The impact of currency exchange rate fluctuations between the U.S. dollar and foreign currencies;
Failure to gain sufficient profitable scale in certain international markets resulting in an inability to cover
manufacturing fixed costs or resulting in losses from impairment or sale of assets; and
Failure to recruit, retain and build a talented and engaged global workforce.

If we are not able to achieve our projected international growth objectives and mitigate the numerous risks and
uncertainties associated with our international operations, there could be a negative impact on our financial condition
and results of operations.

The Hershey Company | 2020 Form 10-K | Page 12

We may not fully realize the expected costs savings and/or operating efficiencies associated with our strategic
initiatives or restructuring programs, which may have an adverse impact on our business.

We depend on our ability to evolve and grow, and as changes in our business environment occur, we may adjust our
business plans by introducing new strategic initiatives or restructuring programs to meet these changes. Recently
introduced strategic initiatives include our efforts to continue to expand our presence in digital commerce, to transform
our manufacturing, commercial and corporate operations through digital technologies and to enhance our data
analytics capabilities to develop new commercial insights. If we are not able to capture our share of the expanding
digital commerce market, if we do not adequately leverage technology to improve operating efficiencies or if we are
unable to develop the data analytics capabilities needed to generate actionable commercial insights, our business
performance may be impacted, which may negatively impact our financial condition and results of operations.

Additionally, from time to time we implement business realignment activities to support key strategic initiatives
designed to maintain long-term sustainable growth, such as the International Optimization Program, which we
commenced in the fourth quarter of 2020 and the Margin for Growth Program we commenced in the first quarter of
2017 and subsequently completed in mid-2020. These programs are intended to increase our operating effectiveness
and efficiency, to reduce our costs and/or to generate savings that can be reinvested in other areas of our business. We
cannot guarantee that we will be able to successfully implement these strategic initiatives and restructuring programs,
that we will achieve or sustain the intended benefits under these programs, or that the benefits, even if achieved, will
be adequate to meet our long-term growth and profitability expectations, which could in turn adversely affect our
business.

Risks Related to Governmental and Regulatory Changes

Changes in governmental laws and regulations could increase our costs and liabilities or impact demand for our
products.

Changes in laws and regulations and the manner in which they are interpreted or applied may alter our business
environment. These negative impacts could result from changes in food and drug laws, laws related to advertising and
marketing practices, accounting standards, taxation requirements, competition laws, employment laws, import/export
requirements and environmental laws, among others. It is possible that we could become subject to additional
liabilities in the future resulting from changes in laws and regulations that could result in an adverse effect on our
financial condition and results of operations.

Political, economic and/or financial market conditions could negatively impact our financial results.

Our operations are impacted by consumer spending levels and impulse purchases, which are affected by general
macroeconomic conditions, consumer confidence, employment levels, the availability of consumer credit and interest
rates on that credit, consumer debt levels, energy costs and other factors. Volatility in food and energy costs, sustained
global recessions, broad political instability, rising unemployment, pandemic outbreak of disease, climate change,
weather, natural and other disasters and declines in personal spending could adversely impact our revenues,
profitability and financial condition.

Changes in financial market conditions may make it difficult to access credit markets on commercially acceptable
terms, which may reduce liquidity or increase borrowing costs for our Company, our customers and our suppliers. A
significant reduction in liquidity could increase counterparty risk associated with certain suppliers and service
providers, resulting in disruption to our supply chain and/or higher costs, and could impact our customers, resulting in
a reduction in our revenue, or a possible increase in bad debt expense.

The Hershey Company | 2020 Form 10-K | Page 13

Risks Related to Digital Transformation, Cybersecurity and Data Privacy

Disruptions, failures or security breaches of our information technology infrastructure could have a negative
impact on our operations.

Information technology is critically important to our business operations. We use information technology to manage
all business processes including manufacturing, financial, logistics, sales, marketing and administrative functions.
These processes collect, interpret and distribute business data and communicate internally and externally with
employees, suppliers, customers and others.

We are regularly the target of attempted cyber and other security threats. Therefore, we continuously monitor and
update our information technology networks and infrastructure to prevent, detect, address and mitigate the risk of
unauthorized access, misuse, computer viruses and other events that could have a security impact. We invest in
industry standard security technology to protect the Company’s data and business processes against risk of data
security breach and cyber attack. Our data security management program includes identity, trust, vulnerability and
threat management business processes as well as adoption of standard data protection policies. We measure our data
security effectiveness through industry-accepted methods and remediate significant findings. Additionally, we certify
our major technology suppliers and any outsourced services through accepted security certification standards. We
maintain and routinely test backup systems and disaster recovery, along with external network security penetration
testing by an independent third party as part of our business resiliency preparedness. We also have processes in place
to prevent disruptions resulting from our implementation of new software and systems.

While we have been subject to cyber attacks and other security breaches, these incidents did not have a significant
impact on our business operations. We believe our security technology tools and processes provide adequate measures
of protection against security breaches and in reducing cybersecurity risks. Nevertheless, despite continued vigilance
in these areas, disruptions in or failures of information technology systems are possible and could have a negative
impact on our operations or business reputation. Failure of our systems, including failures due to cyber attacks that
would prevent the ability of systems to function as intended, could cause transaction errors, loss of customers and
sales, and could have negative consequences to our Company, our employees and those with whom we do business.
This in turn could have a negative impact on our financial condition and results or operations. In addition, the cost to
remediate any damages to our information technology systems suffered as a result of a cyber attack could be
significant.

Complications with the design or implementation of our new enterprise resource planning system could adversely
impact our business and operations.

We rely extensively on information systems and technology to manage our business and summarize operating results.
We are in the process of a multi-year implementation of a new global enterprise resource planning (“ERP”) system.
This ERP system will replace our existing operating and financial systems. The ERP system is designed to accurately
maintain the Company’s financial records, enhance operational functionality and provide timely information to the
Company’s management team related to the operation of the business. The ERP system implementation process has
required, and will continue to require, the investment of significant personnel and financial resources. We may not be
able to successfully implement the ERP system without experiencing further delays, increased costs and other
difficulties. We selectively paused certain aspects of the ERP system implementation due to resource constraints and
challenges associated with the critical design phase during these uncertain times. We expect this to delay our overall
ERP implementation by approximately one year. If we are unable to successfully design and implement the new ERP
system as planned, our financial positions, results of operations and cash flows could be negatively impacted.
Additionally, if we do not effectively implement the ERP system as planned or the ERP system does not operate as
intended, the effectiveness of our internal control over financial reporting could be adversely affected or our ability to
assess those controls adequately could be further delayed.

Item 1B. UNRESOLVED STAFF COMMENTS

None.

The Hershey Company | 2020 Form 10-K | Page 14

Item 2.

PROPERTIES

Our principal properties include the following:

Country

Location

United States Hershey, Pennsylvania

Type
Manufacturing—confectionery products and pantry items

Status
(Own/Lease)
Own

(2 principal plants)
Lancaster, Pennsylvania Manufacturing—confectionery products

Hazleton, Pennsylvania Manufacturing—confectionery products
Robinson, Illinois

Manufacturing—confectionery products and pantry items

Stuarts Draft, Virginia
Edwardsville, Illinois

Palmyra, Pennsylvania
Ogden, Utah

Kennesaw, Georgia

Manufacturing—confectionery products and pantry items
Distribution

Distribution
Distribution

Distribution

Canada

Mexico

Hershey, Pennsylvania

Corporate administrative

New York, New York

Retail

Brantford, Ontario

Distribution

Monterrey, Mexico

Manufacturing—confectionery products

El Salto, Mexico

Manufacturing—confectionery products and pantry items

Malaysia

Johor, Malaysia

Manufacturing—confectionery products

Own

Own
Own

Lease

Own

In addition to the locations indicated above, we also own or lease several other properties and buildings worldwide
which we use for manufacturing, sales, distribution and administrative functions. Our facilities are well maintained and
generally have adequate capacity to accommodate seasonal demands, changing product mixes and certain additional
growth. We regularly improve our facilities to incorporate the latest technologies. The largest facilities are located in
Hershey, Lancaster and Hazleton, Pennsylvania; Monterrey and El Salto, Mexico; and Stuarts Draft, Virginia. The
U.S., Canada and Mexico facilities in the table above primarily support our North America segment, while the
Malaysia facility primarily serves our International and Other segment. As discussed in Note 13 to the Consolidated
Financial Statements, we do not manage our assets on a segment basis given the integration of certain manufacturing,
warehousing, distribution and other activities in support of our global operations.

Item 3.

LEGAL PROCEEDINGS

The Company is subject to certain legal proceedings and claims arising out of the ordinary course of our business,
which cover a wide range of matters including trade regulation, product liability, advertising, contracts, environmental
issues, patent and trademark matters, labor and employment matters, human and workplace rights matters and tax.
While it is not feasible to predict or determine the outcome of such proceedings and claims with certainty, in our
opinion these matters, both individually and in the aggregate, are not expected to have a material effect on our
financial condition, results of operations or cash flows.

Item 4. MINE SAFETY DISCLOSURES

Not applicable.

The Hershey Company | 2020 Form 10-K | Page 15

SUPPLEMENTAL ITEM.

INFORMATION ABOUT OUR EXECUTIVE OFFICERS

The executive officers of the Company, their positions and, as of February 12, 2021, their ages are set forth below.

Name

Michele G. Buck

Charles R. Raup

Jason Reiman

Kristen J. Riggs

Christopher M. Scalia

Steven E. Voskuil (1)

Age
59

Positions Held During the Last Five Years
Chairman of the Board, President and Chief Executive Officer (October 2019);
President and Chief Executive Officer (March 2017); Executive Vice President,
Chief Operating Officer (June 2016); President, North America (May 2013)

President, U.S. (January 2020); Vice President, U.S. CMG (June 2018); Vice
President and General Manager, Chocolate (August 2017); Vice President and
General Manager, Mexico (October 2015); Vice President, Emerging Brands
(November 2014)
Senior Vice President, Chief Supply Chain Officer (June 2019); Vice President,
Supply Chain Operations (August 2018); Vice President, US Supply Chain
Operations (July 2017); Vice President, International Operations (May 2017);
Vice President, AEMA Supply Chain Operations (October 2015); President,
Global Logistics Excellence (January 2013)
Senior Vice President, Chief Growth Officer (January 2020); Vice President,
Innovation and Strategic Growth Platforms (September 2019); Vice President,
Commercial Planning (June 2018); Vice President, Brand Commercialization
(July 2017); Senior Director, Reese’s (October 2015); Team Lead, Sam’s Club
(September 2013)
Senior Vice President, Chief Human Resources Officer (January 2020); Vice
President, Global Human Resources (March 2018); Vice President, Talent, HR
Operations and Analytics (December 2014)

Senior Vice President, Chief Financial Officer and Chief Accounting Officer
(November 2019); Senior Vice President, Chief Financial Officer (May 2019)

There are no family relationships among any of the above-named officers of our Company.

(1) Mr. Voskuil was elected Senior Vice President, Chief Financial Officer effective May 13, 2019. Prior to joining
our Company he was Senior Vice President and Chief Financial Officer at Avanos Medical, Inc. (November
2014).

Our Executive Officers are generally elected each year at the organization meeting of the Board in May.

The Hershey Company | 2020 Form 10-K | Page 16

PART II

Item 5. MARKET FOR THE REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS

AND ISSUER PURCHASES OF EQUITY SECURITIES

Our Common Stock is listed and traded principally on the New York Stock Exchange under the ticker symbol “HSY.”
The Class B Common Stock (“Class B Stock”) is not publicly traded.

The closing price of our Common Stock on December 31, 2020, was $152.33. There were 25,253 stockholders of
record of our Common Stock and 6 stockholders of record of our Class B Stock as of December 31, 2020.

We paid $640.7 million in cash dividends on our Common Stock and Class B Stock in 2020 and $610.3 million in
2019. The annual dividend rate on our Common Stock in 2020 was $3.154 per share.

Information regarding dividends paid and the quarterly high and low market prices for our Common Stock and
dividends paid for our Class B Common Stock for the two most recent fiscal years is disclosed in Note 19 to the
Consolidated Financial Statements.

On February 2, 2021, our Board declared a quarterly dividend of $0.804 per share of Common Stock payable on
March 15, 2021, to stockholders of record as of February 19, 2021. It is the Company’s 365th consecutive quarterly
Common Stock dividend. A quarterly dividend of $0.731 per share of Class B Stock also was declared.

Unregistered Sales of Equity Securities and Use of Proceeds

None.

Issuer Purchases of Equity Securities

In July 2018, our Board of Directors approved a $500 million share repurchase authorization. As of December 31,
2020, approximately $260 million remained available for repurchases of our Common Stock under this program. The
share repurchase program does not have an expiration date.

In November 2018, the Company entered into a Stock Purchase Agreement with Hershey Trust Company, as trustee
for the Trust, pursuant to which the Company purchased 450,000 shares of the Company’s common stock from the
Trust at a price equal to $106.30 per share, for a total purchase price of $47.8 million.

The Hershey Company | 2020 Form 10-K | Page 17

Stockholder Return Performance Graph

The following graph compares our cumulative total stockholder return (Common Stock price appreciation plus
dividends, on a reinvested basis) over the last five fiscal years with the Standard & Poor’s 500 Index and the
Standard & Poor’s Packaged Foods Index.

Comparison of 5 Year Cumulative Total Return*
Among The Hershey Company, the S&P 500 Index,
and the S&P Packaged Foods Index

*$100 invested on December 31, 2015 in stock or index, including reinvestment of dividends.

Company/Index

The Hershey Company

S&P 500 Index

S&P 500 Packaged Foods Index

2015

2016

2017

2018

2019

2020

100 $

119 $

133 $

130 $

182 $

100 $

112 $

136 $

130 $

171 $

100 $

109 $

111 $

90 $

118 $

192

203

123

December 31,

The stock price performance included in this graph is not necessarily indicative of future stock price performance.

The Hershey Company | 2020 Form 10-K | Page 18

The Hershey CompanyS&P 500 IndexS&P 500 Packaged Foods201520162017201820192020$50$100$150$200$250Item 6.

SELECTED FINANCIAL DATA

FIVE-YEAR CONSOLIDATED FINANCIAL SUMMARY

(All dollar and share amounts in thousands except market price and per share statistics)

Summary of Operations

Net sales

Cost of sales

2020

2019

2018

2017

2016

$ 8,149,719

7,986,252

7,791,069

7,515,426

7,440,181

$ 4,448,450

4,363,774

4,215,744

4,060,050

4,270,642

Selling, marketing and administrative

$ 1,890,925

1,905,929

1,874,829

1,885,492

1,891,305

Goodwill, long-lived & intangible asset impairment charges

Business realignment costs

Interest expense, net

Provision for income taxes

9,143

18,503

149,374

219,584

112,485

8,112

144,125

234,032

57,729

19,103

138,837

239,010

Net income attributable to The Hershey Company

$ 1,278,708

1,149,692

1,177,562

208,712

47,763

98,282

354,131

782,981

3.79

3.66

3.44

151,625

60,620

213,742

387,466

2.548

140,394

2.316

211,592

50,261

541,293

4,204

18,857

90,143

379,437

720,044

3.45

3.34

3.15

3.14

153,519

60,620

215,304

369,292

2.402

132,394

2.184

231,735

70,102

521,479

6.30

6.11

5.72

5.71

147,832

60,614

209,414

466,777

3.154

173,719

2.866

219,021

75,886

516,936

5.64

5.46

5.12

5.10

148,841

60,614

210,702

445,618

2.990

164,627

2.716

218,096

73,448

513,302

5.76

5.58

5.24

5.22

149,379

60,614

210,989

412,491

2.756

151,789

2.504

231,012

64,132

479,908

Net income per share:

—Basic—common stock

—Diluted—common stock

—Basic—Class B stock

—Diluted—Class B stock

Weighted-average shares outstanding:

—Basic—common stock

—Basic—Class B stock

—Diluted—common stock

Dividends paid on common stock

Per share

Dividends paid on Class B stock

Per share

Depreciation

Amortization

Advertising

Year-End Position and Statistics

Capital additions (including software)

Total assets

441,626

318,192

328,601

257,675

269,476

$ 9,131,845

8,140,395

7,703,020

5,553,726

5,524,333

Short-term debt and current portion of long-term debt

512,870

735,672

1,203,316

859,457

632,714

Long-term portion of debt

Stockholders’ equity

Full-time employees

Stockholders’ Data

$ 4,089,755

3,530,813

3,254,280

2,061,023

2,347,455

$ 2,237,883

1,744,994

1,407,266

15,200

14,520

14,930

931,565

15,360

827,687

16,300

Outstanding shares of common stock and Class B common
stock at year-end

Market price of common stock at year-end

Price range during year (high)

Price range during year (low)

208,227

208,829

209,729

210,861

212,260

152.33

160.95

111.43

146.98

161.40

104.30

107.18

114.06

89.54

113.51

115.96

102.87

103.43

113.89

83.32

The Hershey Company | 2020 Form 10-K | Page 19

Item 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS

OF OPERATIONS

This Management's Discussion and Analysis (“MD&A”) is intended to provide an understanding of Hershey's
financial condition, results of operations and cash flows by focusing on changes in certain key measures from year to
year. The MD&A should be read in conjunction with our Consolidated Financial Statements and accompanying Notes
included in Item 8 of this Annual Report on Form 10-K. This discussion contains forward-looking statements that
involve risks and uncertainties. Our actual results could differ materially from those anticipated in these forward-
looking statements as a result of various factors, including those discussed elsewhere in this Annual Report on Form
10-K, particularly in Item 1A. “Risk Factors.”

The MD&A is organized in the following sections:

•

•
•

•

Business Model and Growth Strategy

Overview
Trends Affecting Our Business

Consolidated Results of Operations
Segment Results

Liquidity and Capital Resources

Critical Accounting Policies and Estimates

BUSINESS MODEL AND GROWTH STRATEGY

We are the largest producer of quality chocolate in North America, a leading snack maker in the United States and a
global leader in chocolate and non-chocolate confectionery. We report our operations through two segments: North
America and International and Other.

Our vision is to be an innovative snacking powerhouse. We aspire to be a leader in meeting consumers' evolving
snacking needs while strengthening the capabilities that drive our growth. We are focused on four strategic imperatives
to ensure the Company's success now and in the future:

•

Drive Core Confection Business and Broaden Participation in Snacking. We continue to be the undisputed leader
in U.S. confection by taking actions to deepen our consumer connections and utilize our beloved brands to deliver
meaningful innovation, while also diversifying our portfolio to capture profitable and incremental growth across
the broader snacking continuum.

◦

Our products frequently play an important role in special moments among family and friends. Seasons
are an important part of our business model and for consumers, they are highly anticipated, cherished
times, centered around traditions. For us, it’s an opportunity for our brands to be part of many
connections during the year when family and friends gather.
Innovation is an important lever in this variety seeking category and we are leveraging work from our
proprietary demand landscape analytical tool to shape our future innovation and make it more impactful.
We are becoming more disciplined in our focus on platform innovation, which should enable sustainable
growth over time and significant extensions to our core.
To expand our breadth in snacking, we are focused on expanding the boundaries of our core confection
brands to capture new snacking occasions and increasing our exposure into new snack categories through
acquisitions. Our expansion into snacking is being fueled by the recent acquisitions of ONE Brands in
September 2019, Pirate Brands in October 2018 and Amplify in January 2018.

Deliver Profitable International Growth. We are focused on ensuring that we efficiently allocate our resources to
the areas with the highest potential for profitable growth. We have reset our international investment strategy,
while holding fast to our belief that our targeted emerging market strategy will deliver long-term, profitable
growth. The uncertain macroeconomic environment in many of these markets is expected to continue and we aim
to ensure our investments in these international markets are appropriate relative to the size of the opportunity.

The Hershey Company | 2020 Form 10-K | Page 20

•

Expand Competitive Advantage Through Differentiated Capabilities. In order to generate actionable insights, we
must acquire, integrate, access and utilize vast sources of the right data in an effective manner. We are working to
leverage our advanced data and analytical techniques to gain a deep understanding of our consumers, our
customers, our shoppers, our end-to-end supply chain, our retail environment and key economic drivers at both a
macro and precision level, including digital transformation and new media models. In addition, we are in the
process of transforming our supply chain capabilities and enterprise resource planning system, which will enable
employees to work more efficiently and effectively.

Responsibly Manage Our Operations to Ensure the Long-Term Sustainability of Our Business, Our Planet and
Our People. We are a purpose-driven company and for more than a century, our iconic brands have been built on
a foundation of community investment and connections between people around the world. We could not have
achieved this without our remarkable employees who make our purpose a reality. We believe our long-standing
values make our Company a special place to work.

◦ We believe our employees are among our most important resources and are critical to our continued

success. Our annual Many Voices, One Hershey survey reaches all of our employees around the world to
solicit their thoughts on the Company's direction and their place in it. Post-survey action planning has
resulted in changes to our decision-making processes and significantly improved annual survey scores
over time. We also use surveys throughout the year to engage our employees on the Company's strategy,
initiatives and leadership.
Our diverse and inclusive culture makes the difference across all areas of the business. Our gender
representation includes women occupying many of the top positions in the Company, including Chief
Executive Officer and Chairman of the Board, and Chief Growth Officer, and approximately 50%
representation across the Company. Across the salaried workforce in the United States, we paid women
$1.00 on the dollar compared to men.

◦

◦ We have made strong progress on our environmental, social and governance ("ESG") priorities and

continue to elevate these ESG initiatives for a greater global impact. While we focus on sustainability
and social impact across our value chain, we continue to improve and focus on the lives of cocoa farmers
and cocoa communities, the environmental priorities of climate change and the role of packaging in our
business, responsibly and sustainably sourcing the inputs to our products and increasing investments in
human rights and diversity initiatives and growing diverse representation across the organization.

OVERVIEW

Our principal product offerings include chocolate and non-chocolate confectionery products; gum and mint
refreshment products; pantry items, such as baking ingredients, toppings and beverages; and snack items such as
spreads, meat snacks, bars and snack bites and mixes, popcorn and protein bars and cookies.

Business Acquisitions and Divestitures

In October 2020, we entered into a definitive agreement to divest Lotte Shanghai Foods Co., Ltd. ("LSFC"). The sale
of LSFC was completed in January 2021 and was previously included within the International and Other segment
results in our consolidated financial statements. Additionally, during the second quarter of 2020, we completed the
divestitures of Krave and the Scharffen Berger and Dagoba brands, all of which were previously included within the
North America segment results in our consolidated financial statements.

In September 2019, we completed the acquisition of ONE Brands, previously a privately held company that sells a line
of low-sugar, high-protein nutrition bars to retailers and distributors in the United States, with the ONE Bar as its
primary product. The acquisition complements our existing snacking businesses acquired in 2018.

The Hershey Company | 2020 Form 10-K | Page 21

In January 2018, we completed the acquisition of all of the outstanding shares of Amplify, a publicly traded company
based in Austin, Texas that owns several popular better-for-you snack brands such as SkinnyPop, Oatmega and Paqui.
The acquisition enables us to capture more consumer snacking occasions by creating a broader portfolio of brands.

TRENDS AFFECTING OUR BUSINESS

On March 11, 2020, the World Health Organization designated the novel coronavirus, COVID-19, as a global
pandemic. COVID-19 was first detected in Wuhan City, Hubei Province, China and continued to spread, significantly
impacting various markets around the world, including the U.S. Various policies and initiatives have been
implemented to reduce the global transmission of COVID-19.

Local, state and national governments continue to emphasize the importance of food supply during this pandemic and
asked that food manufacturers and retailers remain open to meet the needs of our communities. Employee safety is our
first priority, and as a result, we put preparedness plans in place at our manufacturing facilities. Our manufacturing
facilities are currently open; however, we have adjusted shift schedules, enforced social distancing, increased
sanitation and adjusted time and attendance policies for worker absenteeism. Our sales teams continue to support
community food supplies, while adhering to social distancing guidelines, implementing flexible hours, reducing
person-to-person interaction and increasing safety measures. At the onset of the pandemic, the Company temporarily
closed all Hershey's Chocolate World stores in the U.S. (3 locations), Niagara Falls (Ontario) and Singapore; however,
since July, all locations were re-opened on a limited capacity basis with increased safety measures and enforced social
distancing.

In June, we commenced a phased in approach to reopen our corporate headquarters in Hershey, Pennsylvania and other
select offices with increased safety protocols. We have successfully onboarded several teams; however, occupancy
levels remain low as we continue to monitor the latest COVID-19 related public health and government guidance. As a
result, a majority of our office-based employees continue to work remotely where possible. We have crisis
management teams in place to monitor the continually evolving situation and recommending risk mitigation actions as
deemed necessary. To date, there has been minimal disruption to our supply chain network, including the supply of our
ingredients, packaging or other sourced materials, though it is possible that more significant disruptions could occur if
the COVID-19 pandemic continues to impact markets around the world. We are also working closely with our
business units, contract manufacturers, distributors, contractors and other external business partners to minimize the
potential impact on our business.

We believe we have sufficient liquidity to satisfy our cash needs; however, we continue to evaluate and take action, as
necessary, to preserve adequate liquidity and ensure that our business can continue to operate during these uncertain
times. Our most recent liquidity measures include the $1 billion Notes issuance in May 2020 with varying rates
ranging from 0.900% to 2.650% and maturity dates ranging from 2025 to 2050. Additionally, we continue to limit
discretionary spending across the organization and re-prioritize our capital projects amid the COVID-19 pandemic. We
plan to move forward with our new global ERP system implementation and supply chain capacity projects, as these
investments are of strategic importance to our long-term growth. However, as previously announced, we did
selectively pause certain aspects of the ERP system implementation due to resource constraints and challenges
associated with the critical design phase during these uncertain times. We expect this to delay our overall ERP
implementation by approximately one year.

In late May and early June, many state governments began a phased reopening of their economies. These phased
approaches promoted limited food service offerings, outdoor dining, increased travel and the reopening of retailing
establishments while imposing new guidelines and enhanced safety measures, including social distancing and face
mask protocols. As a result, we experienced an increase in our net sales and income during 2020. Unfavorable impacts
from COVID-19 were primarily limited to our International and Other segment (see Segment Results included in this
MD&A). We believe the financial impacts from COVID-19 are temporary in nature and do not significantly affect our
business model and growth strategy.

While recent reopening approaches have made a short-term positive impact on local and state economies and the U.S.
unemployment rate, certain states have modified reopening plans as new cases of COVID-19 have led to new trends in
outbreaks and hotspots. Based on the length and severity of COVID-19, including the distribution of vaccinations, we
may experience continued volatility in retail foot traffic, consumer shopping and consumption behavior. We will

The Hershey Company | 2020 Form 10-K | Page 22

continue to evaluate the nature and extent of these potential impacts to our business, consolidated results of operations,
segment results, liquidity and capital resources.

CONSOLIDATED RESULTS OF OPERATIONS

For the years ended December 31,

2020

2019

2018

2020 vs 2019

2019 vs 2018

In millions of dollars except per share amounts

Percent Change

Net sales

Cost of sales

Gross profit

Gross margin

SM&A expense

8,149.7

7,986.3

7,791.1

4,448.5

3,701.2

4,363.8

3,622.5

4,215.7

3,575.4

45.4 %

45.9 %

2.0 %

1.9 %

2.2 %

2.5 %

3.5 %

1.3 %

1,890.9

1,905.9

1,874.8

(0.8) %

1.7 %

SM&A expense as a percent of net sales

23.2 %

23.9 %

24.1 %

Long-lived and intangible asset impairment

charges

Business realignment costs

Operating profit

Operating profit margin

Interest expense, net

Other (income) expense, net

Provision for income taxes

Effective income tax rate

9.1

18.5

112.5

8.1

57.7

19.1

1,782.7

1,596.0

1,623.8

21.9 %

20.0 %

20.8 %

149.4

138.3

219.6

144.1

71.1

234.0

138.8

74.8

239.0

14.7 %

16.9 %

17.0 %

(91.9) %

128.1 %

11.7 %

3.6 %

94.7 %

(6.2) %

94.9 %

(57.5) %

(1.7) %

3.8 %

(5.0) %

(2.1) %

Net income including noncontrolling interest

1,275.4

1,146.8

1,171.2

11.2 %

(2.1) %

Less: Net loss attributable to noncontrolling

interest

Net income attributable to The Hershey

Company

Net income per share—diluted

(3.3)

(2.9)

(6.5)

12.1 %

(54.8) %

1,278.7

6.11

1,149.7

5.46

1,177.7

5.58

11.2 %

11.9 %

(2.4) %

(2.2) %

Note: Percentage changes may not compute directly as shown due to rounding of amounts presented above.

Net Sales

2020 compared with 2019

Net sales increased 2.0% in 2020 compared with 2019, reflecting a favorable price realization of 2.3% due to higher
prices on certain products and a 0.5% benefit from net acquisitions and divestitures (predominantly driven by the 2019
acquisition of ONE Brands, partially offset by the 2020 divestitures of Krave and the Scharffen Berger and Dagoba
brands). These increases were partially offset by an unfavorable impact from foreign currency exchange rates of 0.5%
and a volume decrease of 0.3% due to the impact of COVID-19 on sales in our international markets, as well as
declines in owned retail and world travel retail and elasticity-driven impacts due to price increases on certain products.

2019 compared with 2018

Net sales increased 2.5% in 2019 compared with 2018, reflecting a favorable price realization of 1.7% due to higher
prices on certain products, a 1.0% benefit from net acquisitions and divestitures (predominantly driven by the 2019
acquisition of ONE Brands and the 2018 acquisition of Pirate Brands, partially offset by 2018 divestitures) and a
volume increase of 0.1%, partially offset by an unfavorable impact from foreign currency exchange rates of 0.3%.
Excluding foreign currency, our 2019 net sales increased 2.8%. Consolidated volumes increased due to solid
marketplace growth in select international markets.

The Hershey Company | 2020 Form 10-K | Page 23

Key U.S. Marketplace Metrics

For the full year 2020, our total U.S. retail takeaway increased 5.3% in the expanded multi-outlet combined plus
convenience store channels (IRI MULO + C-Stores), which includes candy, mint, gum, salty snacks, meat snacks and
grocery items. Our U.S. candy, mint and gum ("CMG") consumer takeaway increased 4.9%, resulting in a CMG
market share gain of approximately 159 basis points.

The CMG consumer takeaway and market share information reflect measured channels of distribution accounting for
approximately 90% of our U.S. confectionery retail business. These channels of distribution primarily include food,
drug, mass merchandisers, and convenience store channels, plus Wal-Mart Stores, Inc., partial dollar, club and military
channels. These metrics are based on measured market scanned purchases as reported by Information Resources,
Incorporated ("IRI"), the Company's market insights and analytics provider, and provide a means to assess our retail
takeaway and market position relative to the overall category.

Cost of Sales and Gross Margin

2020 compared with 2019

Cost of sales increased 1.9% in 2020 compared with 2019. The increase in cost of sales was attributed to higher
freight and logistics costs and additional plant costs, specifically, PPE costs, increased sanitation and wage incentives
associated with COVID-19. Additionally, the increase was driven by an incremental $28.9 million of unfavorable
mark-to-market activity on our commodity derivative instruments. These derivative instruments are intended to
economically hedge future years' commodity purchases; however, they were significantly impacted by financial
market volatility during 2020. These drivers were partially offset by favorable price realization and favorable supply
chain productivity

Gross margin remained the same in 2020 compared with 2019. Increases were driven by the higher freight and
logistics costs, additional plant costs, and unfavorable year-over-year mark-to-market impact from commodity
derivative instruments. These factors were offset by favorable price realization and supply chain productivity.

2019 compared with 2018

Cost of sales increased 3.5% in 2019 compared with 2018. The increase was driven by higher freight and logistics
costs, additional plant costs, and an incremental $33.9 million unfavorable impact from marking-to-market our
commodity derivative instruments intended to economically hedge future years' commodity purchases. These drivers
were partially offset by favorable supply chain productivity.

Gross margin decreased by 50 basis points in 2019 compared with 2018. The decrease was driven primarily by to the
higher freight and logistics costs, additional plant costs, and the unfavorable year-over-year mark-to-market impact
from commodity derivative instruments. These factors were partially offset by supply chain productivity, price
realization, and favorable product mix.

Selling, Marketing and Administrative

2020 compared with 2019

Selling, marketing and administrative (“SM&A”) expenses decreased $15.0 million or 0.8% in 2020. Total
advertising and related consumer marketing expenses decreased 2.0% driven by media cost efficiencies and select
brand investment optimization related to COVID-19 in International and Other segments. SM&A expenses, excluding
advertising and related consumer marketing, decreased approximately 0.1% in 2020 due to savings in travel and
meeting expenses related to COVID-19 travel restrictions and project timing shifts.

2019 compared with 2018

SM&A expenses increased $31.1 million or 1.7% in 2019. Total advertising and related consumer marketing expenses
increased 4.2% driven by advertising increases in North America. SM&A expenses, excluding advertising and related
consumer marketing, increased approximately 0.2% in 2019 due to incremental expenses from Pirate Brands and ONE
Brands, as well as higher employee related compensation, which more than offset reductions in our base spending
from the Margin for Growth Program.

The Hershey Company | 2020 Form 10-K | Page 24

Long-Lived and Intangible Asset Impairment Charges

We recorded the following impairment charges:

For the year ended December 31,

In millions of dollars

Adjustment to disposal group (1)
Other asset write-down (2)

Customer relationship and trademark intangible assets (3)
Other long-lived assets not held for sale (4)

Long-lived and intangible asset impairment charges

2020

2019

2018

6.2 $
2.9

—
—

2.7 $
—

100.1
9.7

9.1 $

112.5 $

57.7
—

—
—

57.7

(1) In connection with our disposal group classified as held for sale, during 2020 and 2019, we recorded

impairment charges to adjust long-lived asset values. The fair value of the disposal group was supported by
potential sales prices with third-party buyers. The sale of the LSFC joint venture (disposal group) was
completed in January 2021. In 2018, we recorded impairment charges totaling $57.7 million to adjust the long-
lived asset values within certain disposal groups, including the Shanghai Golden Monkey ("SGM") and Tyrrells
businesses, the LSFC joint venture and other assets. These charges represent the excess of the disposal groups'
carrying values, including the related currency translation adjustment amounts realized or to be realized upon
completion of the sales, over the sales values less costs to sell for the respective businesses. The fair values of
the disposal groups were supported by the sales prices paid by third-party buyers or estimated sales prices based
on marketing of the disposal group, when the sale has not yet been completed. The sales of SGM and Tyrrells
were both completed in July 2018.

(2) In connection with a previous sale, the Company wrote-down certain receivables deemed uncollectible.

(3) During the fourth quarter of 2019, we recorded impairment charges to write down customer relationship and

trademark intangible assets associated with Krave. These charges were determined by comparing the fair value
of the asset group to its carrying value. We used various valuation techniques to determine fair value, with the
primary techniques being discounted cash flow analysis and relief-from-royalty valuation approaches, which
use significant unobservable inputs, or Level 3 inputs, as defined by the fair value hierarchy.

(4) During 2019, we recorded impairment charges predominantly comprised of select long-lived assets that had not
yet met the held for sale criteria. The fair value of these assets was supported by potential sales prices with
third-party buyers and market analysis.

The assessment of the valuation of goodwill and other long-lived assets is based on management estimates and
assumptions, as discussed in our critical accounting policies included in Item 7 of this Annual Report on Form 10-K.
These estimates and assumptions are subject to change due to changing economic and competitive conditions.

Business Realignment Activities

We periodically undertake business realignment activities designed to increase our efficiency and focus our business in
support of our key growth strategies. In 2020, 2019 and 2018, we recorded business realignment costs of $18.5
million, $8.1 million and $19.1 million, respectively. The 2020 costs related primarily to the International
Optimization Program, a program focused on optimizing our China operating model to improve our operational
efficiency and provide for a strong, sustainable and simplified base going forward. The 2019 and 2018 costs related
primarily to the Margin for Growth Program, a program focused on improving global efficiency and effectiveness,
optimizing the Company’s supply chain, streamlining the Company’s operating model and reducing administrative
expenses to generate long-term savings. Costs associated with business realignment activities are classified in our
Consolidated Statements of Income as described in Note 9 to the Consolidated Financial Statements.

The Hershey Company | 2020 Form 10-K | Page 25

Operating Profit and Operating Profit Margin

2020 compared with 2019

Operating profit increased 11.7% in 2020 compared with 2019 due primarily to higher gross profit, lower SM&A and
lower impairment charges, partially offset by higher business realignment costs in the 2020 period, as noted above.
Operating profit margin increased to 21.9% in 2020 from 20.0% in 2019 driven by these same factors.

2019 compared with 2018

Operating profit decreased 1.7% in 2019 compared with 2018 due primarily to higher impairment charges and higher
SM&A, partially offset by higher gross profit and lower business realignment costs in the 2019 period, as noted above.
Operating profit margin decreased to 20.0% in 2019 from 20.8% in 2018 driven by these same factors.

Interest Expense, Net

2020 compared with 2019

Net interest expense was $5.2 million higher in 2020 than in 2019. The increase was due to higher long-term debt
balances in 2020 versus 2019, specifically due to $1.0 billion of notes issued in October 2019 and $1.0 billion of notes
issued in May 2020.

2019 compared with 2018

Net interest expense was $5.3 million higher in 2019 than in 2018. The increase was due to a higher average long-term
debt balance in 2019 versus 2018.

Other (Income) Expense, Net

2020 compared with 2019

Other (income) expense, net totaled an expense of $138.3 million in 2020 versus an expense of $71.1 million in 2019.
The increase in the net expense was primarily due to higher write-downs on equity investments qualifying for federal
solar tax credits, partially offset by lower non-service cost components of net periodic benefit cost relating to pension
and other post-retirement benefit plans during 2020 compared to the 2019 period.

2019 compared with 2018

Other (income) expense, net totaled an expense of $71.1 million in 2019 versus an expense of $74.8 million 2018. The
decrease in the net expense was primarily due to lower other non-operating losses during 2019 compared to the 2018
period.

Income Taxes and Effective Tax Rate

2020 compared with 2019

Our effective income tax rate was 14.7% for 2020 compared with 16.9% for 2019. Relative to the 21% statutory rate,
the 2020 effective tax rate benefited from investment tax credits and the benefit of employee share-based payments,
partially offset by state taxes. The 2019 effective rate, relative to the 21% statutory rate was impacted by changes to
foreign valuation allowances, a favorable foreign rate differential, investment tax credits and the benefit of employee
share-based payment, which were partially offset by the impact of state taxes.

2019 compared with 2018

Our effective income tax rate was 16.9% for 2019 compared with 17.0% for 2018. Relative to the 21% statutory rate,
the 2019 effective tax rate was impacted by changes to foreign valuation allowances, a favorable foreign rate
differential, investment tax credits and the benefit of employee share-based payments, which were partially offset by
the impact of state taxes. The 2018 effective rate, relative to the 21% statutory rate, benefited from a favorable foreign
rate differential and investment tax credits, which were partially offset by the impact of state taxes.

The Hershey Company | 2020 Form 10-K | Page 26

Net Income attributable to The Hershey Company and Earnings Per Share-diluted

2020 compared with 2019

Net income increased $129.0 million, or 11.2%, while EPS-diluted increased $0.65, or 11.9%, in 2020 compared with
2019. The increase in both net income and EPS-diluted was driven primarily by higher gross profit, lower SM&A,
lower impairment charges, and lower income taxes in 2020, partially offset by higher other income and expenses,
higher business realignment costs, and higher interest expense. Our 2020 EPS-diluted also benefited from lower
weighted-average shares outstanding as a result of share repurchases pursuant to our Board-approved repurchase
programs.

2019 compared with 2018

Net income decreased $27.9 million, or 2.4%, while EPS-diluted decreased $0.12, or 2.2%, in 2019 compared with
2018. The decrease in both net income and EPS-diluted was driven primarily by higher impairment charges and
SM&A in 2019, partially offset by higher gross profit, lower business realignment costs and lower income taxes. Our
2019 EPS-diluted also benefited from lower weighted-average shares outstanding as a result of share repurchases
pursuant to our Board-approved repurchase programs.

The Hershey Company | 2020 Form 10-K | Page 27

SEGMENT RESULTS

The summary that follows provides a discussion of the results of operations of our two reportable segments: North
America and International and Other. The segments reflect our operations on a geographic basis. For segment
reporting purposes, we use “segment income” to evaluate segment performance and allocate resources. Segment
income excludes unallocated general corporate administrative expenses, unallocated mark-to-market gains and losses
on commodity derivatives, business realignment and impairment charges, acquisition-related costs and other unusual
gains or losses that are not part of our measurement of segment performance. These items of our operating income are
largely managed centrally at the corporate level and are excluded from the measure of segment income reviewed by
the CODM and used for resource allocation and internal management reporting and performance evaluation. Segment
income and segment income margin, which are presented in the segment discussion that follows, are non-GAAP
measures and do not purport to be alternatives to operating income as a measure of operating performance. We believe
that these measures are useful to investors and other users of our financial information in evaluating ongoing operating
profitability as well as in evaluating operating performance in relation to our competitors, as they exclude the activities
that are not directly attributable to our ongoing segment operations.

Our segment results, including a reconciliation to our consolidated results, were as follows:

For the years ended December 31,

2020

2019

2018

In millions of dollars

Net Sales:

North America

International and Other

Total

Segment Income:

North America

International and Other

Total segment income

Unallocated corporate expense (1)
Unallocated mark-to-market losses (gains) on commodity
derivatives (2)

Long-lived and intangible asset impairment charges

Costs associated with business realignment activities

Operating profit

Interest expense, net

Other (income) expense, net

Income before income taxes

7,416.7 $

7,081.8 $

6,901.6

733.0

904.5

889.5

8,149.7 $

7,986.3 $

7,791.1

2,321.8 $

2,125.9 $

2,020.1

28.6

2,350.4

520.7

6.4

9.1

31.5

1,782.7

149.4

138.3

95.7

2,221.6

532.6

(28.6)

112.5

9.2

1,595.9

144.1

71.0

73.8

2,093.9

528.9

(168.3)

57.8

51.8

1,623.7

138.8

74.8

1,495.0 $

1,380.8 $

1,410.1

(1)

Includes centrally-managed (a) corporate functional costs relating to legal, treasury, finance and human resources, (b) expenses
associated with the oversight and administration of our global operations, including warehousing, distribution and
manufacturing, information systems and global shared services, (c) non-cash stock-based compensation expense, (d)
acquisition-related costs, and (e) other gains or losses that are not integral to segment performance.

(2) Net losses (gains) on mark-to-market valuation of commodity derivative positions recognized in unallocated derivative losses

(gains). See Note 13 to the Consolidated Financial Statements.

The Hershey Company | 2020 Form 10-K | Page 28

North America

The North America segment is responsible for our chocolate and non-chocolate confectionery market position, as well
as our grocery and growing snacks market positions, in the United States and Canada. This includes developing and
growing our business in chocolate and non-chocolate confectionery, pantry, food service and other snacking product
lines. North America accounted for 91.0%, 88.7% and 88.6% of our net sales in 2020, 2019 and 2018, respectively.
North America results for the years ended December 31, 2020, 2019 and 2018 were as follows:

For the years ended December 31,

2020

2019

2018

2020 vs 2019

2019 vs 2018

Percent Change

In millions of dollars

Net sales
Segment income

Segment margin

2020 compared with 2019

$ 7,416.7
2,321.8

$ 7,081.8
2,125.9

$ 6,901.6
2,020.1

4.7 %
9.2 %

2.6 %
5.2 %

31.3 %

30.0 %

29.3 %

Net sales of our North America segment increased $334.9 million or 4.7% in 2020 compared to 2019, reflecting
favorable price realization of 2.8% attributed to higher prices on certain products, a volume increase of 1.4% due to an
increase in everyday core U.S. confection brands and our snacks portfolio and a 0.6% benefit from net acquisitions and
divestitures (predominantly driven by the 2019 acquisition of ONE Brands, partially offset by the 2020 divestitures of
Krave and the Scharffen Berger and Dagoba brands). These increases were partially offset by an unfavorable impact
from foreign currency exchange rates of 0.1%.

Our North America segment income increased $195.9 million or 9.2% in 2020 compared to 2019, primarily due to
favorable price realization and volume increases, partially offset by higher supply chain-related costs, specifically, PPE
costs, increased sanitation and wage incentives associated with COVID-19.

2019 compared with 2018

Net sales of our North America segment increased $180.2 million or 2.6% in 2019 compared to 2018, reflecting a
favorable price realization of 2.0% attributed to higher prices on certain products and a benefit from net impact of
acquisitions and divestitures of 1.4%. This was partially offset by a volume decrease of 0.7% and an unfavorable
impact from foreign currency exchange rates of 0.1%. Our volume decline was driven primarily by pricing elasticity,
as well as the introduction of new packaging formats during 2019. Excluding the Amplify, Pirate Brands and ONE
Brands acquisitions and Tyrrells divestiture, our North America segment net sales increased 1.2%.

Our North America segment income increased $105.8 million or 5.2% in 2019 compared to 2018, primarily due to
favorable price realization, favorable sales mix and favorable commodity costs, partially offset by higher freight and
logistics costs, higher supply chain-related costs and higher advertising expense.

The Hershey Company | 2020 Form 10-K | Page 29

International and Other

The International and Other segment includes all other countries where we currently manufacture, import, market, sell
or distribute chocolate and non-chocolate confectionery and other products. Currently, this includes our operations in
China and other Asia markets, Latin America, Europe, Africa and the Middle East, along with exports to these regions.
While a less significant component, this segment also includes our global retail operations, including Hershey’s
Chocolate World stores in Hershey, Pennsylvania, New York City, Las Vegas, Niagara Falls (Ontario) and Singapore,
as well as operations associated with licensing the use of certain trademarks and products to third parties around the
world. International and Other accounted for 9.0%, 11.3% and 11.4% of our net sales in 2020, 2019 and 2018,
respectively. International and Other results for the years ended December 31, 2020, 2019 and 2018 were as follows:

For the years ended December 31,

2020

2019

2018

2020 vs 2019

2019 vs 2018

Percent Change

In millions of dollars

Net sales

Segment income
Segment margin

2020 compared with 2019

733.0

904.5

889.5

28.6
3.9 %

95.7
10.6 %

73.8
8.3 %

(19.0) %

(70.1) %

1.7 %

29.7 %

Net sales of our International and Other segment decreased $171.5 million or 19.0% in 2020 compared to 2019,
reflecting a volume decrease of 13.7%, an unfavorable impact from foreign currency exchange rates of 4.1% and an
unfavorable price realization of 1.2%. The volume declines were attributed to significant sales declines in Mexico and
China, where net sales declined by 24.6% and 46.0%, respectively, due to the implementation of quarantine protocols
by local governments to mitigate the spread of COVID-19. Furthermore, net sales declines in China were also
attributable to the commencement of the International Optimization Program.

Our International and Other segment also includes licensing, owned retail and world travel retail, where net sales
declined approximately 31.2% during 2020. At the onset of the pandemic, the Company temporarily closed all
Hershey's Chocolate World stores in the U.S. (3 locations), Niagara Falls (Ontario) and Singapore; however, as of
July, all locations were re-opened on a limited capacity basis with increased safety measures and enforced social
distancing.

Our International and Other segment generated income of $28.6 million in 2020 compared to $95.7 million in 2019.
This decrease was driven by the lower level of net sales associated with the COVID-19 disruption.

2019 compared with 2018

Net sales of our International and Other segment increased $15.0 million or 1.7% in 2019 compared to 2018, reflecting
a volume increase of 5.7%, partially offset by a 2.2% reduction in net sales primarily from the divestiture of SGM, an
unfavorable impact from foreign currency exchange rates of 1.5%, and unfavorable price realization of 0.3%.
Excluding the divestiture of SGM and unfavorable foreign currency exchange rates, our International and Other
segment net sales increased 5.4%. The volume increase was primarily attributed to solid marketplace growth in
Mexico, India and Regional Markets where net sales increased by 6.7%, 4.9% and 4.5%, respectively. The unfavorable
net price realization was driven by increased levels of trade promotional spending compared to the prior year.

Our International and Other segment generated income of $95.7 million in 2019 compared to $73.8 million in 2018,
with the improvement primarily resulting from our efforts to drive sustainable gross margin improvements as we
executed our Margin for Growth program and optimized the product portfolio across various international markets.
Additionally, segment income benefited from continued growth across Mexico, India, China and Regional Markets, as
well as our licensing and world travel retail business.

The Hershey Company | 2020 Form 10-K | Page 30

Unallocated Corporate Expense

Unallocated corporate expense includes centrally-managed (a) corporate functional costs relating to legal, treasury,
finance and human resources, (b) expenses associated with the oversight and administration of our global operations,
including warehousing, distribution and manufacturing, information systems and global shared services, (c) non-cash
stock-based compensation expense and (d) other gains or losses that are not integral to segment performance.

Unallocated corporate expense totaled $520.7 million in 2020 as compared to $532.6 million in 2019 primarily driven
by savings in travel and meeting expenses related to COVID-19 travel restrictions and project timing shifts. In 2019,
unallocated corporate expense increased $3.7 million from $528.9 million in 2018 primarily driven by compensation
related expenses, partially offset by acquisition-related costs.

LIQUIDITY AND CAPITAL RESOURCES

We assess our liquidity in terms of our ability to generate cash to fund our operating, investing and financing activities.
Significant factors affecting liquidity include cash flows generated from operating activities, capital expenditures,
acquisitions, dividends, repurchases of outstanding shares, the adequacy of available commercial paper and bank lines
of credit, and the ability to attract long-term capital with satisfactory terms. We generate substantial amounts of cash
from operations and remain in a strong financial position, with sufficient liquidity available for capital reinvestment,
strategic acquisitions and the payment of dividends.

Cash Flow Summary

The following table is derived from our Consolidated Statements of Cash Flows:

In millions of dollars

Net cash provided by (used in):

Operating activities

Investing activities

Financing activities

Effect of exchange rate changes on cash and cash equivalents

Less: Cash classified as assets held for sale (see Note 8)

2020

2019

2018

1,699.6 $

1,763.9 $

1,599.9

(531.3)

(499.2)

(7.0)

(11.4)

(780.5)

(1,502.9)

(1,081.4)

3.3

—

116.1

(5.3)

—

Increase (decrease) in cash and cash equivalents

650.7 $

(94.7) $

207.8

Operating activities

Our principal source of liquidity is cash flow from operations. Our net income and, consequently, our cash provided
by operations are impacted by sales volume, seasonal sales patterns, timing of new product introductions, profit
margins and price changes. Sales are typically higher during the third and fourth quarters of the year due to seasonal
and holiday-related sales patterns. Generally, working capital needs peak during the summer months. We meet these
needs primarily with cash on hand, bank borrowings or the issuance of commercial paper.

Cash provided by operating activities in 2020 decreased $64.3 million relative to 2019. This decrease was driven by
the following factors:

•

Net working capital (comprised of trade accounts receivable, inventory, accounts payable and accrued liabilities)
consumed cash of $166 million in 2020 and generated cash of $60 million in 2019. This $226 million fluctuation
was mainly driven by a higher year-over-year build up of U.S. inventories to satisfy product requirements and
maintain sufficient levels to accommodate customer requirements, as well as an increase in cash used by accounts
receivable due to an increase in sales of U.S. seasonal products.

•

The decrease in cash provided by operating activities was partially offset by the following net cash inflows:

◦

Net income adjusted for non-cash charges to operations (including depreciation, amortization, stock-
based compensation, deferred income taxes, long-lived and intangible asset charges, write-down of
equity investments and other charges) resulted in $207 million of higher cash flow in 2020 relative to
2019.

The Hershey Company | 2020 Form 10-K | Page 31

Cash provided by operating activities in 2019 increased $164.0 million relative to 2018. This increase was driven by
the following factors:

•

Net working capital (comprised of trade accounts receivable, inventory, accounts payable and accrued liabilities)
generated cash of $60 million in 2019 and consumed cash of $104 million in 2018. This $164 million fluctuation
was mainly driven by higher cash receipts prior to year-end 2019, the timing of vendor and supplier payments, as
well as higher accrued incentive compensation related to annual performance that was paid in the first quarter of
2020.

Prepaid expenses and other current assets generated cash of $14 million in 2019, compared to a use of cash of $40
million in 2018. This $54 million fluctuation was mainly driven by the timing of payments on commodity futures.
In addition, in 2019, the volume of commodity futures held, which require margin deposits, was lower compared
to 2018. We utilize commodity futures contracts to economically manage the risk of future price fluctuations
associated with our purchase of raw materials.

•

The increase in cash provided by operating activities was partially offset by the following net cash outflows:

◦

Income taxes used cash of $9 million in 2019, compared to cash generated of $76 million in 2018. This
$85 million fluctuation was mainly due to the variance in actual tax expense for 2019 relative to the
timing of quarterly estimated tax payments, which resulted in a lower taxes payable position at the end of
2019 compared to 2018.

Net income adjusted for non-cash charges to operations (including depreciation, amortization, stock-
based compensation, deferred income taxes, long-lived and intangible asset charges, write-down of
equity investments and other charges) resulted in $2 million of lower cash flow in 2019 relative to 2018.

Pension and Post-Retirement Activity. We recorded net periodic benefit costs of $34.5 million, $41.4 million and
$42.1 million in 2020, 2019 and 2018, respectively, relating to our benefit plans (including our defined benefit and
other post retirement plans). The main drivers of fluctuations in expense from year to year are assumptions in
formulating our long-term estimates, including discount rates used to value plan obligations, expected returns on plan
assets, the service and interest costs and the amortization of actuarial gains and losses.

The funded status of our qualified defined benefit pension plans is dependent upon many factors, including returns on
invested assets, the level of market interest rates and the level of funding. We contribute cash to our plans at our
discretion, subject to applicable regulations and minimum contribution requirements. Cash contributions to our
pension and post retirement plans totaled $11.7 million, $20.1 million and $25.9 million in 2020, 2019 and 2018,
respectively.

Investing activities

Our principal uses of cash for investment purposes relate to purchases of property, plant and equipment and capitalized
software, as well as acquisitions of businesses, partially offset by proceeds from sales of property, plant and
equipment. We used cash of $531.3 million for investing activities in 2020 compared to $780.5 million in 2019, with
the decrease in cash spend driven by less acquisition activity. We used cash of $1,502.9 million for investing activities
in 2018, and the decrease in 2019 in cash spend was driven by less acquisition and divestiture activity.

Primary investing activities include the following:

•

Capital spending. Capital expenditures, including capitalized software, primarily to support our ERP system
implementation, capacity expansion, innovation and cost savings, were $441.6 million in 2020, $318.2 million in
2019 and $328.6 million in 2018. Our 2020 expenditures were substantially higher than 2019 expenditures due to
progress on our key strategic projects, however, 2020 expenditures were below original expectations due to a
selective pause on certain aspects of our ERP system implementation. Our 2019 expenditures were relatively in
line with 2018 expenditures. We expect 2021 capital expenditures, including capitalized software, to approximate
$550 million. The increase in our 2021 capital expenditures is largely driven by the continuation of our ERP
system implementation, as well as our supply chain capacity projects which focus on additional capacity for our
largest and fastest growing brands, building agile fulfillment and customization capabilities and investing in new

The Hershey Company | 2020 Form 10-K | Page 32

data and technology within our supply chain to enhance visibility and automation. We will continue to evaluate
and re-prioritize our capital projects amid the COVID-19 pandemic.

Proceeds from sales of property, plant and equipment and other long-lived assets. During 2020, proceeds from
the sale of property, plant and equipment and other long-lived assets was minimal. During 2019, we generated
$28.1 million of proceeds from the sale of property, plant and equipment and other long-lived assets. This
included the sale of select Pennsylvania facilities and land for sales proceeds of approximately $27.6 million,
resulting in a gain on the sale of $11.3 million. During 2018, we generated $49.8 million of proceeds from the
sale of property, plant and equipment and other long-lived assets. This included sales of select China facilities that
were taken out of operation in connection with the Operational Optimization Program. Proceeds from the sale of
these facilities totaled $27.5 million, resulting in a gain of $6.6 million. Additionally, we sold licensing rights for a
non-core trademark relating to a brand marketed outside of the U.S. for $13.0 million, resulting in a gain of $2.7
million.

Proceeds from the sales of businesses. In 2020 and 2019, we had minimal or no proceeds from the sales of
businesses. In 2018, we sold the Tyrrells and SGM businesses. Collectively, the proceeds from the sales of these
businesses, net of cash divested, totaled approximately $167.0 million.

Business acquisitions. In 2020, we had no acquisition activity. In 2019, we spent $402.2 million to acquire ONE
Brands. In 2018, we spent $915 million to acquire Amplify and $423 million to acquire Pirate Brands.

Investments in partnerships qualifying for tax credits. We make investments in partnership entities that in turn
make equity investments in projects eligible to receive federal historic and energy tax credits. We invested
approximately $87.2 million in 2020, $80.2 million in 2019 and $52.6 million in 2018 in projects qualifying for
tax credits.

Other investing activities. In 2020 and 2019, we made minority investments in emerging snacking businesses that
qualify as cost method investments.

•

Financing activities

Our cash flow from financing activities generally relates to the use of cash for purchases of our Common Stock and
payment of dividends, offset by net borrowing activity and proceeds from the exercise of stock options. Financing
activities in 2020 used cash by $499.2 million, compared to cash used of $1,081.4 million in 2019. We generated cash
of $116.1 million for financing activities in 2018, primarily to fund acquisition activity.

The majority of our financing activity was attributed to the following:

•

Short-term borrowings, net. In addition to utilizing cash on hand, we use short-term borrowings (commercial
paper and bank borrowings) to fund seasonal working capital requirements and ongoing business needs. In 2020,
we generated cash flow of $41.8 million due to an increase in short-term foreign bank borrowings. In 2019, we
used $1.2 billion to reduce short-term commercial paper borrowings and short-term foreign borrowings. We
utilized the proceeds from the issuance of long-term debt in October 2019 to repay outstanding commercial paper
used to fund the ONE Brands acquisition. In 2018, we generated cash flow of $645.8 million through the issuance
of short-term commercial paper, partially offset by a reduction in short-term foreign bank borrowings. We utilized
the proceeds from the issuance of commercial paper to fund the Amplify acquisition and repay Amplify's
outstanding debt owed under its existing credit agreement. A portion of the commercial paper borrowings used to
fund the Amplify acquisition were subsequently refinanced with the proceeds of new notes issued during the
second quarter of 2018, as discussed below.

Long-term debt borrowings and repayments. In May 2020, we issued $300 million of 0.900% Notes due in 2025,
$350 million of 1.700% Notes due in 2030 and $350 million of 2.650% Notes due in 2050 (the "2020 Notes").
Proceeds from the issuance of the 2020 Notes, net of discounts and issuance costs, totaled $989.9 million.
Additionally, in May 2020 and December 2020, we repaid $350 million of 2.900% Notes and $350 million of
4.125% Notes due upon their maturities. In October 2019, we issued $300 million of 2.05% Notes due in 2024,
$300 million of 2.45% Notes due in 2029 and $400 million of 3.125% Notes due in 2049 (the "2019 Notes").
Proceeds from the issuance of the 2019 Notes, net of discounts and issuance costs, totaled $990.3 million. In May
2018, we issued $350 million of 2.90% Notes due in 2020, $350 million of 3.10% Notes due in 2021 and $500

The Hershey Company | 2020 Form 10-K | Page 33

•

million of 3.375% Notes due in 2023 (the "2018 Notes"). Proceeds from the issuance of the 2018 Notes, net of
discounts and issuance costs, totaled $1,193.8 million. In 2018, we repaid $300 million of 1.60% Notes due upon
their maturity. Additionally, in August 2018, we repaid a portion of the commercial paper borrowings that had
been used to fund the Amplify acquisition.

Tax receivable obligation. In connection with the Amplify acquisition, the Company agreed to make payments to
the counterparty of a tax receivable agreement. In 2018, we paid $72.0 million to settle the tax receivable
obligation.

Share repurchases. We repurchase shares of Common Stock to offset the dilutive impact of treasury shares issued
under our equity compensation plans. The value of these share repurchases in a given period varies based on the
volume of stock options exercised and our market price. In addition, we periodically repurchase shares of
Common Stock pursuant to Board-authorized programs intended to drive additional stockholder value. In 2020,
we used cash for total share repurchases of $211.2 million that included purchases pursuant to authorized
programs; this included $150.0 million to purchase 1.0 million shares. In 2019, we used cash for total share
repurchases of $527.2 million that included purchases pursuant to authorized programs; this included $150.0
million to purchase 1.4 million shares. In 2018, we used cash for total share repurchases of $247.5 million, which
included a privately negotiated repurchase transaction with Hershey Trust Company, as trustee for the Trust, to
purchase 450 thousand shares for $47.8 million. In October 2017, our Board of Directors approved a $100 million
share repurchase authorization. This program was completed in the first quarter of 2019. In July 2018, our Board
of Directors approved an additional $500 million share repurchase authorization. As of December 31, 2020,
approximately $260 million remained available for repurchases of our Common Stock under this program. The
share repurchase program does not have an expiration date. We expect 2021 share repurchases to return to a more
traditional buyback strategy.

Dividend payments. Total dividend payments to holders of our Common Stock and Class B Common Stock were
$640.7 million in 2020, $610.3 million in 2019 and $562.5 million in 2018. Dividends per share of Common
Stock increased 5.5% to $3.154 per share in 2020 compared to $2.990 per share in 2019, while dividends per
share of Class B Common Stock increased 5.5% in 2020. Details regarding our 2020 cash dividends paid to
stockholders are as follows:

In millions of dollars
except per share amounts
Dividends paid per share
– Common stock
Dividends paid per share
– Class B common stock
$
Total cash dividends paid $
Declaration date
Record date
Payment date

Quarter Ended

March 29, 2020

June 28, 2020

September 27, 2020

December 31, 2020

0.773 $

0.804 $

0.804

0.702 $
157.8 $

January 28, 2020
February 21, 2020
March 16, 2020

0.702 $
156.5 $

0.731
162.7
November 6, 2020
April 21, 2020
May 22, 2020
August 21, 2020 November 20, 2020
June 15, 2020 September 15, 2020 December 15, 2020

0.731 $
163.7 $

July 8, 2020

Proceeds from the exercise of stock options, including tax benefits. We received $25.5 million from employee
exercises of stock options, net of employee taxes withheld from share-based awards in 2020. We received $240.8
million and $63.3 million in 2019 and 2018, respectively. Variances are driven primarily by the number of shares
exercised and the share price at the date of grant.

The Hershey Company | 2020 Form 10-K | Page 34

Financial Condition

At December 31, 2020, our cash and cash equivalents totaled $1.1 billion. At December 31, 2019, our cash and cash
equivalents totaled $493.3 million. Our cash and cash equivalents at the end of 2020 increased $650.7 million
compared to the 2019 year-end balance. This increase was predominantly due to our $1 billion 2020 Notes issuance in
May 2020 as we intend to mitigate any potential COVID-19 risks, partially offset by the repayment of $350 million
Notes that matured in May 2020 and $350 million Notes that matured in December 2020. Additional detail regarding
the net sources of cash are outlined in the following discussion.

Approximately 35% of the balance of our cash and cash equivalents at December 31, 2020 was held by subsidiaries
domiciled outside of the United States. During 2020, previously undistributed earnings of certain international
subsidiaries were no longer considered indefinitely reinvested; however, the Company had previously recognized a
one-time U.S. repatriation tax due under U.S. tax reform, and as a result, only an immaterial amount of withholding tax
was recognized. For the remainder of the Company’s cash held by international subsidiaries, we intend to continue to
reinvest the undistributed earnings indefinitely. We believe we have sufficient liquidity to satisfy our cash needs,
including our cash needs in the United States.

We maintain debt levels we consider prudent based on our cash flow, interest coverage ratio and percentage of debt to
capital. We use debt financing to lower our overall cost of capital which increases our return on stockholders’ equity.
Our total debt was $4.6 billion at December 31, 2020 and $4.3 billion at December 31, 2019. Our total debt increased
in 2020 mainly due to our $1 billion 2020 Notes issuance in May 2020, partially offset by the repayment of $350
million Notes that matured in May 2020 and $350 million Notes that matured in December 2020.

As a source of short-term financing, we maintain a $1.5 billion unsecured revolving credit facility with the option to
increase borrowings by an additional $500 million with the consent of the lenders. As of December 31, 2020, the
termination date of this agreement is July 2, 2024, however, we may extend the termination date for up to two
additional one-year periods upon notice to the administrative agent under the facility. We may use these funds for
general corporate purposes, including commercial paper backstop and business acquisitions. As of December 31,
2020, we had $1.5 billion of available capacity under the agreement. The unsecured revolving credit agreement
contains certain financial and other covenants, customary representations, warranties and events of default. We were
in compliance with all covenants as of December 31, 2020.

In addition to the revolving credit facility, we maintain lines of credit in various currencies with domestic and
international commercial banks. As of December 31, 2020, we had available capacity of $193 million under these
lines of credit.

Furthermore, we have a current shelf registration statement filed with the SEC that allows for the issuance of an
indeterminate amount of debt securities. Proceeds from the debt issuances and any other offerings under the current
registration statement may be used for general corporate requirements, including reducing existing borrowings,
financing capital additions and funding contributions to our pension plans, future business acquisitions and working
capital requirements.

Our ability to obtain debt financing at comparable risk-based interest rates is partly a function of our existing cash-
flow-to-debt and debt-to-capitalization levels as well as our current credit standing.

We believe that our existing sources of liquidity are adequate to meet anticipated funding needs at comparable risk-
based interest rates for the foreseeable future. Acquisition spending and/or share repurchases could potentially
increase our debt. Operating cash flow and access to capital markets are expected to satisfy our various cash flow
requirements, including acquisitions and capital expenditures.

The Hershey Company | 2020 Form 10-K | Page 35

Equity Structure

We have two classes of stock outstanding – Common Stock and Class B Stock. Holders of the Common Stock and the
Class B Stock generally vote together without regard to class on matters submitted to stockholders, including the
election of directors. Holders of the Common Stock have 1 vote per share. Holders of the Class B Stock have 10
votes per share. Holders of the Common Stock, voting separately as a class, are entitled to elect one-sixth of our
Board. With respect to dividend rights, holders of the Common Stock are entitled to cash dividends 10% higher than
those declared and paid on the Class B Stock.

Hershey Trust Company, as trustee for the trust established by Milton S. and Catherine S. Hershey that has as its sole
beneficiary Milton Hershey School, maintains voting control over The Hershey Company. In addition, three
representatives of Hershey Trust Company currently serve as members of the Company's Board. In performing their
responsibilities on the Company’s Board, these representatives may from time to time exercise influence with regard to
the ongoing business decisions of our Board or management. Hershey Trust Company, as trustee for the Trust, in its
role as controlling stockholder of the Company, has indicated it intends to retain its controlling interest in The Hershey
Company. The Company's Board, and not the Hershey Trust Company board, is solely responsible and accountable for
the Company’s management and performance.

Pennsylvania law requires that the Office of Attorney General be provided advance notice of any transaction that
would result in Hershey Trust Company, as trustee for the Trust, no longer having voting control of the Company.
The law provides specific statutory authority for the Attorney General to intercede and petition the court having
jurisdiction over Hershey Trust Company, as trustee for the Trust, to stop such a transaction if the Attorney General
can prove that the transaction is unnecessary for the future economic viability of the Company and is inconsistent with
investment and management considerations under fiduciary obligations. This legislation makes it more difficult for a
third party to acquire a majority of our outstanding voting stock and thereby may delay or prevent a change in control
of the Company.

Guarantees and Other Off-Balance Sheet Arrangements

We do not have guarantees or other off-balance sheet financing arrangements, including variable interest entities, that
we believe could have a material impact on our financial condition or liquidity.

Contractual Obligations

The following table summarizes our contractual obligations at December 31, 2020:

Payments due by Period

In millions of dollars

Contractual Obligations
Long-term notes (excluding finance lease obligations)

Total

Less than 1
year

1-3 years

3-5 years

More than 5
years

4,478.3 $

434.7 $

750.0 $

900.0 $

2,393.6

Interest expense (1)

Operating lease obligations (2)

Finance lease obligations (3)

Minimum pension plan funding obligations (4)

1,338.4

281.7

191.3

10.5

121.7

43.8

8.6

1.7

Unconditional purchase obligations (5)

1,883.4

1,548.9

213.3

49.8

12.1

3.4

331.5

168.0

27.9

9.4

3.6

3.0

835.4

160.2

161.2

1.8

—

Total obligations

8,183.6

2,159.4

1,360.1

1,111.9

3,552.2

(1) Includes the net interest payments on fixed rate debt associated with long-term notes.

(2) Includes the minimum rental commitments (including imputed interest) under non-cancelable operating leases primarily for
offices, retail stores, warehouses and distribution facilities.

(3) Includes the minimum rental commitments (including imputed interest) under non-cancelable finance leases primarily for
offices and warehouse facilities, as well as vehicles.

(4) Represents future pension payments to comply with local funding requirements. Our policy is to fund domestic pension
liabilities in accordance with the minimum and maximum limits imposed by the Employee Retirement Income Security Act of 1974
(“ERISA”), federal income tax laws and the funding requirements of the Pension Protection Act of 2006. We fund non-domestic

The Hershey Company | 2020 Form 10-K | Page 36

pension liabilities in accordance with laws and regulations applicable to those plans. For more information, see Note 11 to the
Consolidated Financial Statements.

(5) Purchase obligations consist primarily of fixed commitments for the purchase of raw materials to be utilized in the normal
course of business. Amounts presented included fixed price forward contracts and unpriced contracts that were valued using market
prices as of December 31, 2020. The amounts presented in the table do not include items already recorded in accounts payable or
accrued liabilities at year-end 2020, nor does the table reflect cash flows we are likely to incur based on our plans, but are not
obligated to incur. Such amounts are part of normal operations and are reflected in historical operating cash flow trends. We do not
believe such purchase obligations will adversely affect our liquidity position.

In entering into contractual obligations, we have assumed the risk that might arise from the possible inability of
counterparties to meet the terms of their contracts. We mitigate this risk by performing financial assessments prior to
contract execution, conducting periodic evaluations of counterparty performance and maintaining a diverse portfolio of
qualified counterparties. Our risk is limited to replacing the contracts at prevailing market rates. We do not expect
any significant losses resulting from counterparty defaults.

Asset Retirement Obligations

We have a number of facilities that contain varying amounts of asbestos in certain locations within the facilities. Our
asbestos management program is compliant with current applicable regulations, which require that we handle or
dispose of asbestos in a specified manner if such facilities undergo major renovations or are demolished. We do not
have sufficient information to estimate the fair value of any asset retirement obligations related to these facilities. We
cannot specify the settlement date or range of potential settlement dates and, therefore, sufficient information is not
available to apply an expected present value technique. We expect to maintain the facilities with repairs and
maintenance activities that would not involve or require the removal of significant quantities of asbestos.

Income Tax Obligations

Liabilities for unrecognized income tax benefits are excluded from the table above as we are unable to reasonably
predict the ultimate amount or timing of a settlement of these potential liabilities. See Note 10 to the Consolidated
Financial Statements for more information.

Recent Accounting Pronouncements

Information on recently adopted and issued accounting standards is included in Note 1 to the Consolidated Financial
Statements.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The preparation of financial statements requires management to use judgment and make estimates and assumptions.
We believe that our most critical accounting policies and estimates relate to the following:

•
•
•
•

Accrued Liabilities for Trade Promotion Activities
Pension and Other Post-Retirement Benefits Plans
Business Acquisitions, Valuation and Impairment of Goodwill and Other Intangible Assets
Income Taxes

Management has discussed the development, selection and disclosure of critical accounting policies and estimates with
the Audit Committee of our Board. While we base estimates and assumptions on our knowledge of current events and
actions we may undertake in the future, actual results may ultimately differ from these estimates and assumptions.
Other significant accounting policies are outlined in Note 1 to the Consolidated Financial Statements.

Accrued Liabilities for Trade Promotion Activities

We promote our products with advertising, trade promotions and consumer incentives. These programs include, but
are not limited to, discounts, coupons, rebates, in-store display incentives and volume-based incentives. We expense
advertising costs and other direct marketing expenses as incurred. We recognize the costs of trade promotion and
consumer incentive activities as a reduction to net sales along with a corresponding accrued liability based on
estimates at the time of revenue recognition. These estimates are based on our analysis of the programs offered,

The Hershey Company | 2020 Form 10-K | Page 37

historical trends, expectations regarding customer and consumer participation, sales and payment trends and our
experience with payment patterns associated with similar programs offered in the past. The estimated costs of these
programs are reasonably likely to change in future periods due to changes in trends with regard to customer and
consumer participation, particularly for new programs and for programs related to the introduction of new products.
Differences between estimated expense and actual program performance are recognized as a change in estimate in a
subsequent period and are normally not significant. During 2020, 2019, and 2018, actual annual promotional costs
have not deviated from the estimated amount by more than 2%. Our trade promotion and consumer incentive accrued
liabilities totaled $195.6 million and $181.0 million at December 31, 2020 and 2019, respectively.

Pension and Other Post-Retirement Benefits Plans

We sponsor various defined benefit pension plans. The primary plans are The Hershey Company Retirement Plan and
The Hershey Company Retirement Plan for Hourly Employees, which are cash balance plans that provide pension
benefits for most U.S. employees hired prior to January 1, 2007. We also sponsor two primary other post-employment
benefit (“OPEB”) plans, consisting of a health care plan and life insurance plan for retirees. The health care plan is
contributory, with participants’ contributions adjusted annually, and the life insurance plan is non-contributory.

For accounting purposes, the defined benefit pension and OPEB plans require assumptions to estimate the projected
and accumulated benefit obligations, including the following variables: discount rate; expected salary increases;
certain employee-related factors, such as turnover, retirement age and mortality; expected return on assets; and health
care cost trend rates. These and other assumptions affect the annual expense and obligations recognized for the
underlying plans. Our assumptions reflect our historical experiences and management's best judgment regarding future
expectations. Our related accounting policies, accounting balances and plan assumptions are discussed in Note 11 to
the Consolidated Financial Statements.

Pension Plans

Changes in certain assumptions could significantly affect pension expense and benefit obligations, particularly the
estimated long-term rate of return on plan assets and the discount rates used to calculate such obligations:

•

Long-term rate of return on plan assets. The expected long-term rate of return is evaluated on an annual basis. We
consider a number of factors when setting assumptions with respect to the long-term rate of return, including
current and expected asset allocation and historical and expected returns on the plan asset categories. Actual asset
allocations are regularly reviewed and periodically rebalanced to the targeted allocations when considered
appropriate. Investment gains or losses represent the difference between the expected return estimated using the
long-term rate of return and the actual return realized. For 2020, we decreased the expected return on plan assets
assumption to 4.8% from the 5.3% assumption used during 2019. The historical average return (compounded
annually) over the 20 years prior to December 31, 2020 was approximately 6.0%.

As of December 31, 2020, our primary plans had cumulative unrecognized investment and actuarial losses of
approximately $281 million. We amortize the unrecognized net actuarial gains and losses in excess of the corridor
amount, which is the greater of 10% of a respective plan’s projected benefit obligation or the fair market value of
plan assets. These unrecognized net losses may increase future pension expense if not offset by (i) actual
investment returns that exceed the expected long-term rate of investment returns, (ii) other factors, including
reduced pension liabilities arising from higher discount rates used to calculate pension obligations or (iii) other
actuarial gains when actual plan experience is favorable as compared to the assumed experience. A 100 basis
point decrease or increase in the long-term rate of return on pension assets would correspondingly increase or
decrease annual net periodic pension benefit expense by approximately $10 million.

Discount rate. Prior to December 31, 2017, the service and interest cost components of net periodic benefit cost
were determined utilizing a single weighted-average discount rate derived from the yield curve used to measure
the plan obligations. Beginning in 2018, we elected to utilize a full yield curve approach in the estimation of
service and interest costs by applying the specific spot rates along the yield curve used in the determination of the
benefit obligation to the relevant projected cash flows. We made this change to provide a more precise
measurement of service and interest costs by improving the correlation between the projected cash flows to the
corresponding spot rates along the yield curve. This change does not affect the measurement of our pension and

The Hershey Company | 2020 Form 10-K | Page 38

other post-retirement benefit liabilities but generally results in lower benefit expense in periods when the yield
curve is upward sloping, which was the case in 2018. We accounted for this change as a change in accounting
estimate and, accordingly, accounted for it on a prospective basis starting in 2018.

A 100 basis point decrease (increase) in the weighted-average pension discount rate would increase (decrease)
annual net periodic pension benefit expense by approximately $7 million and the December 31, 2020 pension
liability would increase by approximately $108 million or decrease by approximately $91 million, respectively.

Pension expense for defined benefit pension plans is expected to be approximately $6 million in 2021. Pension
expense beyond 2021 will depend on future investment performance, our contributions to the pension trusts, changes
in discount rates and various other factors related to the covered employees in the plans.

Other Post-Employment Benefit Plans

Changes in significant assumptions could affect consolidated expense and benefit obligations, particularly the discount
rates used to calculate such obligations:

•

Discount rate. The determination of the discount rate used to calculate the benefit obligations of the OPEB plans is
discussed in the pension plans section above. A 100 basis point decrease (increase) in the discount rate
assumption for these plans would not be material to the OPEB plans' consolidated expense and the December 31,
2020 benefit liability would increase by approximately $27 million or decrease by approximately $22 million,
respectively.

Business Acquisitions, Valuation and Impairment of Goodwill and Other Intangible Assets

We use the acquisition method of accounting for business acquisitions. Under the acquisition method, the results of
operations of the acquired business have been included in the consolidated financial statements since the respective
dates of the acquisitions. The assets acquired and liabilities assumed are recorded at their respective estimated fair
values at the date of the acquisition. Any excess of the purchase price over the estimated fair values of the identifiable
net assets acquired is recorded as goodwill. Significant judgment is often required in estimating the fair value of assets
acquired, particularly intangible assets. As a result, we normally obtain the assistance of a third-party valuation
specialist in estimating fair values of tangible and intangible assets. The fair value estimates are based on available
historical information and on expectations and assumptions about the future, considering the perspective of
marketplace participants. While management believes those expectations and assumptions are reasonable, they are
inherently uncertain. Unanticipated market or macroeconomic events and circumstances may occur, which could affect
the accuracy or validity of the estimates and assumptions.

Goodwill and indefinite-lived intangible assets are not amortized, but instead, are evaluated for impairment annually or
more often if indicators of a potential impairment are present. Our annual impairment tests are conducted at the
beginning of the fourth quarter.

We test goodwill for impairment by performing either a qualitative or quantitative assessment. If we choose to perform
a qualitative assessment, we evaluate economic, industry and company-specific factors in assessing the fair value of
the related reporting unit. If we determine that it is more likely than not that the fair value of the reporting unit is less
than its carrying value, a quantitative test is then performed. Otherwise, no further testing is required. For those
reporting units tested using a quantitative approach, we compare the fair value of each reporting unit with the carrying
amount of the reporting unit, including goodwill. If the estimated fair value of the reporting unit is less than the
carrying amount of the reporting unit, impairment is indicated, requiring recognition of a goodwill impairment charge
for the differential (up to the carrying value of goodwill). We test individual indefinite-lived intangible assets by
comparing the estimated fair values with the book values of each asset.

The Hershey Company | 2020 Form 10-K | Page 39

rates, which may be risk-adjusted for the operating market of the reporting unit, and estimated royalty rates that would
be charged for comparable branded licenses. We believe such assumptions also reflect current and anticipated market
conditions and are consistent with those that would be used by other marketplace participants for similar valuation
purposes. Such assumptions are subject to change due to changing economic and competitive conditions.

We also have intangible assets, consisting primarily of certain trademarks, customer-related intangible assets and
patents obtained through business acquisitions, that are expected to have determinable useful lives. The costs of finite-
lived intangible assets are amortized to expense over their estimated lives. Our estimates of the useful lives of finite-
lived intangible assets consider judgments regarding the future effects of obsolescence, demand, competition and other
economic factors. We conduct impairment tests when events or changes in circumstances indicate that the carrying
value of these finite-lived assets may not be recoverable. Undiscounted cash flow analyses are used to determine if an
impairment exists. If an impairment is determined to exist, the loss is calculated based on the estimated fair value of
the assets.

Results of Impairment Tests

At December 31, 2020, the net book value of our goodwill totaled $1,988.2 million. As it relates to our 2020 annual
testing performed at the beginning of the fourth quarter, we tested one reporting unit using a quantitative assessment.
We tested our remaining reporting units using a qualitative assessment and determined that no quantitative testing was
deemed necessary. Based on our testing, all of our reporting units had an excess fair value well over the their
respective carrying values. There were no other events or circumstances that would indicate that impairment may exist.
We had no goodwill impairment charges in 2020, 2019 or 2018.

In 2019, sales and operating performance associated with our Krave business were below expectations. In the fourth
quarter of 2019, as part of a strategic review initiated by our leadership team, we updated our strategic forecast which
projected underperformance related to the Krave business primarily due to mainstream brands driving category volume
and an increase in the overall competitive landscape. We deemed this to be a triggering event requiring us to test our
Krave long-lived asset group for impairment. Based on our assessment, we determined that the carrying value was not
recoverable and calculated an impairment loss as the excess of the asset group's carrying value over its fair value.
Therefore, as a result of this testing, during the fourth quarter of 2019, we recorded an impairment charge totaling
$100.1 million to write down the long-lived asset group, which predominantly consisted of customer relationship and
trademark intangible assets.

Income Taxes

We base our deferred income taxes, accrued income taxes and provision for income taxes upon income, statutory tax
rates, the legal structure of our Company, interpretation of tax laws and tax planning opportunities available to us in
the various jurisdictions in which we operate. We file income tax returns in the U.S. federal jurisdiction and various
state and foreign jurisdictions. We are regularly audited by federal, state and foreign tax authorities; a number of years
may elapse before an uncertain tax position, for which we have unrecognized tax benefits, is audited and finally
resolved. From time to time, these audits result in assessments of additional tax. We maintain reserves for such
assessments.

We apply a more-likely-than-not threshold to the recognition and derecognition of uncertain tax positions.
Accordingly, we recognize the amount of tax benefit that has a greater than 50% likelihood of being ultimately
realized upon settlement. Future changes in judgments and estimates related to the expected ultimate resolution of
uncertain tax positions will affect income in the quarter of such change. While it is often difficult to predict the final
outcome or the timing of resolution of any particular uncertain tax position, we believe that our unrecognized tax
benefits reflect the most likely outcome. Accrued interest and penalties related to unrecognized tax benefits are
included in income tax expense. We adjust these unrecognized tax benefits, as well as the related interest, in light of
changing facts and circumstances, such as receiving audit assessments or clearing of an item for which a reserve has
been established. Settlement of any particular position could require the use of cash. Favorable resolution would be
recognized as a reduction to our effective income tax rate in the period of resolution.

We believe it is more likely than not that the results of future operations will generate sufficient taxable income to
realize the deferred tax assets, net of valuation allowances. Our valuation allowances are primarily related to U.S.

The Hershey Company | 2020 Form 10-K | Page 40

capital loss carryforwards and various foreign jurisdictions' net operating loss carryforwards and other deferred tax
assets for which we do not expect to realize a benefit.

Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We use certain derivative instruments to manage our interest rate, foreign currency exchange rate and commodity price
risks. We monitor and manage these exposures as part of our overall risk management program.

We enter into interest rate swap agreements and foreign currency forward exchange contracts for periods consistent
with related underlying exposures. We enter into commodities futures and options contracts and other derivative
instruments for varying periods. These commodity derivative instruments are intended to be, and are effective as,
economic hedges of market price risks associated with anticipated raw material purchases, energy requirements and
transportation costs. We do not hold or issue derivative instruments for trading purposes and are not a party to any
instruments with leverage or prepayment features.

In entering into these contracts, we have assumed the risk that might arise from the possible inability of counterparties
to meet the terms of their contracts. We mitigate this risk by entering into exchange-traded contracts with collateral
posting requirements and/or by performing financial assessments prior to contract execution, conducting periodic
evaluations of counterparty performance and maintaining a diverse portfolio of qualified counterparties. We do not
expect any significant losses from counterparty defaults.

Refer to Note 1 and Note 5 to the Consolidated Financial Statements for further discussion of these derivative
instruments and our hedging policies.

Interest Rate Risk

In December 2020, our fixed-to-floating interest rate swap matured in connection with the repayment of certain long-
term debt upon its maturity. Therefore, as of December 31, 2020, we had no interest rate swap derivative instruments
in a fair value hedging relationship. The total notional amount of interest rate swaps outstanding at December 31,
2019 was $350 million. The notional amount relates to fixed-to-floating interest rate swaps which convert a
comparable amount of fixed-rate debt to variable rate debt at December 31, 2019. A hypothetical 100 basis point
increase in interest rates applied to this variable-rate debt through its December 2020 maturity would have increased
interest expense by approximately $3.2 million for the year 2020 and $3.5 million for the full year 2019.

In addition, the total amount of short-term debt, net of cash, amounted to net cash of $1.1 billion and $461 million,
respectively, at December 31, 2020 and 2019. A hypothetical 100 basis point increase in interest rates applied to this
variable-rate short-term debt as of December 31, 2020 would have changed interest expense by approximately $8.6
million for the full year 2020 and $4.3 million for the full year 2019.

We consider our current risk related to market fluctuations in interest rates on our remaining debt portfolio, excluding
fixed-rate debt converted to variable rates with fixed-to-floating instruments, to be minimal since this debt is largely
long-term and fixed-rate in nature. Generally, the fair market value of fixed-rate debt will increase as interest rates fall
and decrease as interest rates rise. A 100 basis point increase in market interest rates would decrease the fair value of
our fixed-rate long-term debt at December 31, 2020 and December 31, 2019 by approximately $357 million and $246
million, respectively. However, since we currently have no plans to repurchase our outstanding fixed-rate instruments
before their maturities, the impact of market interest rate fluctuations on our long-term debt does not affect our results
of operations or financial position.

The Hershey Company | 2020 Form 10-K | Page 41

Foreign Currency Exchange Rate Risk

We are exposed to currency fluctuations related to manufacturing or selling products in currencies other than the U.S.
dollar. We may enter into foreign currency forward exchange contracts to reduce fluctuations in our long or short
currency positions relating primarily to purchase commitments or forecasted purchases for equipment, raw materials
and finished goods denominated in foreign currencies. We also may hedge payment of forecasted intercompany
transactions with our subsidiaries outside of the United States. We generally hedge foreign currency price risks for
periods from 3 to 12 months.

A summary of foreign currency forward exchange contracts and the corresponding amounts at contracted forward rates
is as follows:

December 31,

2020

2019

Contract
Amount

Primary
Currencies

Contract
Amount

Primary
Currencies

In millions of dollars

Foreign currency forward exchange
contracts to purchase foreign currencies

$ 45.4

Foreign currency forward exchange
contracts to sell foreign currencies

$ 178.0

Euros
Malaysian ringgit
Swiss Franc
Canadian dollars
Brazilian reals
Mexican peso
Japanese yen
British pound

$ 110.8

$ 125.8

Euros
British pound
Malaysian ringgit

Canadian dollars
Brazilian reals
Japanese yen

The fair value of foreign currency forward exchange contracts represents the difference between the contracted and
current market foreign currency exchange rates at the end of the period. We estimate the fair value of foreign currency
forward exchange contracts on a quarterly basis by obtaining market quotes of spot and forward rates for contracts
with similar terms, adjusted where necessary for maturity differences. At December 31, 2020 and 2019, the net fair
value of these instruments was a liability of $3.1 million and an asset of $1.0 million, respectively. In addition,
assuming an unfavorable 10% change in year-end foreign currency exchange rates, the fair value of these instruments
would have declined by $25.6 million and $55.4 million, respectively, generally offset by a reduction in foreign
exchange associated with our transactional activities.

The Hershey Company | 2020 Form 10-K | Page 42

Commodities—Price Risk Management and Futures Contracts

Our most significant raw material requirements include cocoa products, sugar, corn products, dairy products, peanuts
and almonds. The cost of cocoa products and prices for related futures contracts and costs for certain other raw
materials historically have been subject to wide fluctuations attributable to a variety of factors. These factors include:

•
•
•
•
•
•
•
•
•
•
•

Commodity market fluctuations;
Foreign currency exchange rates;
Imbalances between supply and demand;
The effects of climate change and extreme weather on crop yield and quality;
Speculative influences;
Trade agreements among producing and consuming nations;
Supplier compliance with commitments;
Import/export requirements for raw materials and finished goods;
Political unrest in producing countries;
Introduction of living income premiums or similar requirements; and
Changes in governmental agricultural programs and energy policies.

We use futures and options contracts and other commodity derivative instruments in combination with forward
purchasing of cocoa products, sugar, corn products, certain dairy products, natural gas and diesel fuel primarily to
mitigate price volatility and provide visibility to future costs within our supply chain. Currently, active futures
contracts are not available for use in pricing our other major raw material requirements, primarily peanuts and
almonds. We attempt to minimize the effect of future raw material and energy price fluctuations by using derivatives
and forward purchasing to cover future manufacturing requirements generally for 3 to 24 months. However, dairy
futures liquidity is not as developed as many of the other commodity futures markets and, therefore, it can be difficult
to hedge dairy costs for extended periods of time. We use diesel fuel futures to minimize price fluctuations associated
with our transportation costs. Our commodity procurement practices are intended to mitigate price volatility and
provide visibility to future costs, but also may potentially limit our ability to benefit from possible price decreases.
Our costs for major raw materials will not necessarily reflect market price fluctuations because of our forward
purchasing and hedging practices.

Cocoa Products

During 2020, average cocoa futures contract prices increased compared with 2019 and traded in a range between $1.00
and $1.29 per pound, based on the Intercontinental Exchange futures contract. While global production declined
slightly, demand reduced to a greater extent leading to a modest global surplus and accompanying increase in overall
stocks. During the first half of the year prices declined amidst an expectation of strong future supply and concerns
around the demand outlook. Strong West African production remains the consensus, though the demand picture has
been unclear given broad-based quarantine measures. The table below shows annual average cocoa futures prices and
the highest and lowest monthly averages for each of the calendar years indicated. The prices reflect the monthly
averages of the quotations at noon of the three active futures trading contracts closest to maturity on the
Intercontinental Exchange.

Cocoa Futures Contract Prices
(dollars per pound)
2018

2017

2019

2016

2020

Annual Average
High
Low

1.11 $
1.29
1.00

1.03 $
1.14
0.90

1.06 $
1.23
0.88

0.91 $
0.99
0.87

1.29
1.38
1.03

Source: International Cocoa Organization Quarterly Bulletin of Cocoa Statistics

Our costs for cocoa products will not necessarily reflect market price fluctuations because of our forward purchasing
and hedging practices, premiums and discounts reflective of varying delivery times, and supply and demand for our
specific varieties and grades of cocoa liquor, cocoa butter and cocoa powder. As a result, the average futures contract
prices are not necessarily indicative of our average costs.

The Hershey Company | 2020 Form 10-K | Page 43

Sugar

The price of sugar is subject to price supports under U.S. farm legislation. Such legislation establishes import quotas
and duties to support the price of sugar. As a result, sugar prices paid by users in the U.S. are currently higher than
prices on the world sugar market. The U.S. delivered east coast refined sugar prices traded in a range from $44.00 to
$49.00 per pound during 2020. Prices were historically high throughout 2020 due to poor beet and cane sugar
production in 2019 for all of North America.

Corn Products

We use corn futures to price our corn sweetener product requirements. Strong U.S. exports, particularly in China,
drove corn prices higher in 2020. Corn prices traded in a range from $3.15 to $4.83 per bushel during 2020.

Dairy Products

During 2020, prices for fluid dairy milk ranged from a low of $12.75 per pound to a high of $16.65 per pound, on a
Class IV milk basis. Fluid dairy milk prices were lower than 2019, driven by declines in U.S. dairy demand due to the
impacts of COVID-19.

Peanuts and Almonds

Peanut prices in the U.S. ranged from a low of $0.51 per pound to a high of $0.90 per pound during 2020. Prices rose
this year due to the low quality of the U.S. crop and strong demand. Almond prices began the year at $3.25 per pound
and closed the year at $2.05 per pound during 2020. A record 2020 almond crop size drove prices lower.

Changes in the Value of Futures Contracts

We make or receive cash transfers to or from commodity futures brokers on a daily basis reflecting changes in the
value of futures contracts on the Intercontinental Exchange or various other exchanges. These changes in value
represent unrealized gains and losses. The cash transfers offset higher or lower cash requirements for the payment of
future invoice prices of raw materials, energy requirements and transportation costs.

Commodity Sensitivity Analysis

Our open commodity derivative contracts had a notional value of $279.8 million as of December 31, 2020 and $589.7
million as of December 31, 2019. At the end of 2020, the potential change in fair value of commodity derivative
instruments, assuming a 10% decrease in the underlying commodity price, would have increased our net unrealized
losses in 2020 by $27.4 million, generally offset by a reduction in the cost of the underlying commodity purchases.

The Hershey Company | 2020 Form 10-K | Page 44

Item 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm

Report of Independent Registered Public Accounting Firm on Internal Control Over Financial Reporting
Consolidated Statements of Income for the years ended December 31, 2020, 2019 and 2018

Consolidated Statements of Comprehensive Income for the years ended December 31, 2020, 2019 and 2018
Consolidated Balance Sheets as of December 31, 2020 and 2019

Consolidated Statements of Cash Flows for the years ended December 31, 2020, 2019 and 2018
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2020, 2019 and 2018

Notes to Consolidated Financial Statements

Note 1 - Summary of Significant Accounting Policies

Note 2 - Business Acquisitions and Divestitures
Note 3 - Goodwill and Intangible Assets

Note 4 - Short and Long-Term Debt

Note 5 - Derivative Instruments

Note 6 - Fair Value Measurements

Note 7 - Leases

Note 8 - Assets and Liabilities Held for Sale

Note 9 - Business Realignment Activities

Note 10 - Income Taxes

Note 11 - Pension and Other Post-Retirement Benefit Plans

Note 12 - Stock Compensation Plans

Note 13 - Segment Information
Note 14 - Equity and Noncontrolling Interest

Note 15 - Commitments and Contingencies

Note 16 - Earnings Per Share

Note 17 - Other (Income) Expense, Net

Note 18 - Supplemental Balance Sheet Information

Note 19 - Quarterly Data (Unaudited)

48
50

51
52

53
54

55
55

61
64

89
91

The Hershey Company | 2020 Form 10-K | Page 45

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders and the Board of Directors of The Hershey Company

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of The Hershey Company (the Company) as of
December 31, 2020 and 2019, the related consolidated statements of income, comprehensive income, cash flows, and
stockholders' equity for each of the three years in the period ended December 31, 2020, and the related notes and
financial statement schedule listed in the Index at Item 15(a)(2) (collectively referred to as the “consolidated financial
statements”). In our opinion, the consolidated financial statements present fairly, in all material respects, the financial
position of the Company at December 31, 2020 and 2019, and the results of its operations and its cash flows for each
of the three years in the period ended December 31, 2020, in conformity with U.S. generally accepted accounting
principles.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United
States) (PCAOB), the Company's internal control over financial reporting as of December 31, 2020, based on criteria
established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the
Treadway Commission (2013 framework), and our report dated February 17, 2021 expressed an unqualified opinion
thereon.

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an
opinion on the Company’s financial statements based on our audits. We are a public accounting firm registered with
the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the financial statements are free of material
misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of material
misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to
those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in
the financial statements. Our audits also included evaluating the accounting principles used and significant estimates
made by management, as well as evaluating the overall presentation of the financial statements. We believe that our
audits provide a reasonable basis for our opinion.

Critical Audit Matter

The critical audit matter communicated below is a matter arising from the current period audit of the financial
statements that was communicated or required to be communicated to the audit committee and that: (1) relates to
accounts or disclosures that are material to the financial statements and (2) involved our especially challenging,
subjective or complex judgments. The communication of the critical audit matter does not alter in any way our opinion
on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matter
below, providing a separate opinion on the critical audit matter or on the account or disclosures to which it relates.

The Hershey Company | 2020 Form 10-K | Page 46

Valuation of Accrued Liabilities for Trade Promotion Activities

Description of
the Matter

The unsettled portion of the Company’s obligation for trade promotion activities at December
31, 2020 was $195.6 million. As discussed in Note 1 of the consolidated financial statements,
the Company promotes its products through programs such as, but not limited to, discounts,
coupons, rebates, in-store display incentives, and volume-based incentives. The Company
recognizes the estimated costs of these trade promotion activities as a component of variable
consideration when determining the transaction price. The unsettled portion of the Company’s
obligation for trade promotion activities is included in accrued liabilities in the consolidated
balance sheet.

Auditing management’s calculation of the unsettled portion of the Company’s obligation for
trade promotion activities was highly subjective and required significant judgment as a result of
the nature of the required estimates and assumptions. In particular, the estimates required an
analysis of the programs offered, expectations regarding customer and consumer participation,
historical sales and payment trends, and experience with payment patterns associated with
similar programs offered in the past. The estimated cost of these programs is sensitive to
changes in trends with regard to customer and consumer participation, particularly for new
programs and for programs related to the introduction of new products.

How We
Addressed the
Matter in Our
Audit

We obtained an understanding, evaluated the design, and tested the operating effectiveness of
the controls related to the Company’s calculation of the accrued liabilities for trade promotion
activities. For example, we tested controls over management’s review of the completeness of
the promotional activities as well as the significant assumptions and the data inputs utilized in
the calculations.

To test the unsettled portion of the Company’s obligation for trade promotion activities, we
performed audit procedures that included, among others, assessing (1) the expected value
estimation methodology used by management, (2) whether all material trade promotion
activities were properly included in management’s estimate, and (3) the significant assumptions
discussed above and the underlying data used in its analyses. Specifically, when evaluating the
significant assumptions, we compared them to historical trends, third party data, and
assumptions used in prior periods, and inspected management’s retrospective review of actual
trade promotion activities compared to previous estimates. We also performed sensitivity
analyses of significant assumptions to evaluate the changes in the estimate that would result
from changes in the assumptions.

/s/ ERNST & YOUNG LLP

We have served as the Company‘s auditor since 2016.

Philadelphia, Pennsylvania
February 17, 2021

The Hershey Company | 2020 Form 10-K | Page 47

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders and the Board of Directors of The Hershey Company

Opinion on Internal Control over Financial Reporting

We have audited The Hershey Company’s internal control over financial reporting as of December 31, 2020, based on
criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of
the Treadway Commission (2013 framework) (the COSO criteria). In our opinion, The Hershey Company (the
Company) maintained, in all material respects, effective internal control over financial reporting as of December 31,
2020, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United
States) (PCAOB), the consolidated balance sheets of the Company as of December 31, 2020 and 2019, the related
consolidated statements of income, comprehensive income, cash flows, and stockholders' equity for each of the three
years in the period ended December 31, 2020, and the related notes and financial statement schedule listed in the Index
at Item 15(a)(2) and our report dated February 17, 2021 expressed an unqualified opinion thereon.

Basis for Opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and for
its assessment of the effectiveness of internal control over financial reporting included in the accompanying
Management’s Annual Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion
on the Company’s internal control over financial reporting based on our audit. We are a public accounting firm
registered with the PCAOB and are required to be independent with respect to the Company in accordance with the
U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and
the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was
maintained in all material respects.

Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a
material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the
assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe that
our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control Over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding
the reliability of financial reporting and the preparation of financial statements for external purposes in accordance
with generally accepted accounting principles. A company’s internal control over financial reporting includes those
policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly
reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that
transactions are recorded as necessary to permit preparation of financial statements in accordance with generally
accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance
with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have
a material effect on the financial statements.

The Hershey Company | 2020 Form 10-K | Page 48

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may
deteriorate.

/s/ ERNST & YOUNG LLP

Philadelphia, Pennsylvania
February 17, 2021

The Hershey Company | 2020 Form 10-K | Page 49

THE HERSHEY COMPANY
CONSOLIDATED STATEMENTS OF INCOME
(in thousands, except per share amounts)

For the years ended December 31,

2020

2019

2018

Net sales

Cost of sales

Gross profit

Selling, marketing and administrative expense

Long-lived and intangible asset impairment charges
Business realignment costs

Operating profit

Interest expense, net

Other (income) expense, net
Income before income taxes

Provision for income taxes

Net income including noncontrolling interest

8,149,719 $
4,448,450

7,986,252 $
4,363,774

3,701,269
1,890,925

9,143
18,503

1,782,698
149,374

138,327
1,494,997

219,584

1,275,413

3,622,478
1,905,929

112,485
8,112

1,595,952
144,125

71,043
1,380,784

234,032

1,146,752

7,791,069
4,215,744

3,575,325
1,874,829

57,729
19,103

1,623,664
138,837

74,766
1,410,061

239,010

1,171,051

Less: Net loss attributable to noncontrolling interest

(3,295)

(2,940)

(6,511)

Net income attributable to The Hershey Company

1,278,708 $

1,149,692 $

1,177,562

Net income per share—basic:

Common stock

Class B common stock

Net income per share—diluted:

Common stock

Class B common stock

Dividends paid per share:

Common stock

Class B common stock

6.30 $

5.72 $

5.64 $

5.12 $

6.11 $

5.71 $

5.46 $

5.10 $

5.76

5.24

5.58

5.22

3.154 $

2.866 $

2.990 $

2.716 $

2.756

2.504

See Notes to Consolidated Financial Statements.

The Hershey Company | 2020 Form 10-K | Page 50

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The Hershey Company | 2020 Form 10-K | Page 51

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THE HERSHEY COMPANY
CONSOLIDATED BALANCE SHEETS
(in thousands, except share data)

December 31,
ASSETS
Current assets:

Cash and cash equivalents
Accounts receivable—trade, net
Inventories
Prepaid expenses and other

Total current assets

Property, plant and equipment, net
Goodwill
Other intangibles
Other non-current assets
Deferred income taxes

Total assets

LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable
Accrued liabilities
Accrued income taxes
Short-term debt
Current portion of long-term debt

Total current liabilities

Long-term debt
Other long-term liabilities
Deferred income taxes
Total liabilities

Stockholders’ equity:

The Hershey Company stockholders’ equity

Preferred stock, shares issued: none in 2020 and 2019
Common stock, shares issued: 160,939,248 in 2020 and 2019
Class B common stock, shares issued: 60,613,777 in 2020 and 2019
Additional paid-in capital
Retained earnings
Treasury—common stock shares, at cost: 13,325,898 in 2020 and
12,723,592 in 2019
Accumulated other comprehensive loss

Total—The Hershey Company stockholders’ equity

Noncontrolling interest in subsidiary

Total stockholders’ equity
Total liabilities and stockholders’ equity

2020

2019

1,143,987 $
615,233
964,207
254,478
2,977,905
2,285,255
1,988,215
1,295,214
555,887
29,369
9,131,845 $

580,058 $
781,766
17,051
74,041
438,829
1,891,745
4,089,755
683,434
229,028
6,893,962

—
160,939
60,614
1,191,200
1,928,673

(768,992)
(338,082)
2,234,352
3,531
2,237,883
9,131,845 $

493,262
568,509
815,251
240,080
2,117,102
2,153,139
1,985,955
1,341,166
512,000
31,033
8,140,395

550,828
702,372
19,921
32,282
703,390
2,008,793
3,530,813
655,777
200,018
6,395,401

—
160,939
60,614
1,142,210
1,290,461

(591,036)
(323,966)
1,739,222
5,772
1,744,994
8,140,395

See Notes to Consolidated Financial Statements.

The Hershey Company | 2020 Form 10-K | Page 52

THE HERSHEY COMPANY
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

For the years ended December 31,

Operating Activities

2020

2019

2018

Net income including noncontrolling interest
Adjustments to reconcile net income to net cash provided by operating activities:

1,275,413 $

1,146,752 $

1,171,051

Depreciation and amortization
Stock-based compensation expense
Deferred income taxes

Impairment of long-lived and intangible assets (see Note 6)
Write-down of equity investments
Other
Changes in assets and liabilities, net of business acquisitions and divestitures:

Accounts receivable—trade, net
Inventories

Prepaid expenses and other current assets

Accounts payable and accrued liabilities

Accrued income taxes
Contributions to pension and other benefit plans

Other assets and liabilities

Net cash provided by operating activities

Investing Activities

Capital additions (including software)

Proceeds from sales of property, plant and equipment and other long-lived assets

Proceeds from sales of businesses, net of cash and cash equivalents divested
Equity investments in tax credit qualifying partnerships

294,907
57,584
26,880

9,143
125,579
113,470

(55,537)
(151,918)

2,493

41,470

(16,158)
(11,671)

(11,998)

291,544
51,899
(15,072)

112,485
50,457
57,426

40,252
(21,194)

13,593

41,101

(9,544)
(20,134)

24,308

295,144
49,286
36,255

57,729
50,329
37,278

8,585
(12,746)

(39,899)

(100,252)

75,568
(25,864)

(2,471)

1,699,657

1,763,873

1,599,993

(441,626)

(318,192)

1,107

—
(87,211)

28,131

—
(80,230)

(328,601)

49,759

167,048
(52,641)

Business acquisitions, net of cash and cash equivalents acquired

—

(402,160)

(1,338,459)

Other investing activities

Net cash used in investing activities

Financing Activities

Net increase (decrease) in short-term debt

Long-term borrowings, net of debt issuance costs

Repayment of long-term debt and finance leases
Repayment of tax receivable obligation

Cash dividends paid

Repurchase of common stock
Exercise of stock options

Net cash (used in) provided by financing activities

Effect of exchange rate changes on cash and cash equivalents
Increase (decrease) in cash and cash equivalents, including cash classified as held for sale

Less: Increase in cash and cash equivalents classified as held for sale (see Note 8)

Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents, beginning of period

Cash and cash equivalents, end of period

Supplemental Disclosure

Interest paid

Income taxes paid

(3,550)

(531,280)

41,759

989,876

(704,467)
—

(640,732)

(211,196)
25,532

(499,228)

(6,990)
662,159

(11,434)

650,725
493,262

(8,029)

—

(780,480)

(1,502,894)

(1,168,205)

989,618

(6,151)
—

(610,312)

(527,211)
240,806

(1,081,455)

3,326
(94,736)

—

(94,736)
587,998

645,805

1,199,845

(910,844)
(72,000)

(562,521)

(247,500)
63,323

116,108

(5,388)
207,819

—

207,819
380,179

587,998

1,143,987 $

493,262 $

150,930 $

139,504 $

215,491

238,067

132,486

118,842

See Notes to Consolidated Financial Statements.

The Hershey Company | 2020 Form 10-K | Page 53

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THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(amounts in thousands, except share data or if otherwise indicated)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Description of Business

The Hershey Company together with its wholly-owned subsidiaries and entities in which it has a controlling interest,
(the “Company,” “Hershey,” “we” or “us”) is a global confectionery leader known for its branded portfolio of
chocolate, sweets, mints and other great-tasting snacks. The Company has more than 90 brands worldwide including
such iconic brand names as Hershey’s, Reese’s, Kisses, Jolly Rancher and Ice Breakers, which are marketed, sold and
distributed in approximately 85 countries worldwide. Hershey's structure is designed to ensure continued focus on
North America, coupled with an emphasis on profitable growth in our focus international markets. The Company
currently operates through two reportable segments that are aligned with its management structure and the key markets
it serves: North America and International and Other. For additional information on our segment presentation, see
Note 13.

Basis of Presentation

Our consolidated financial statements include the accounts of The Hershey Company and its majority-owned or
controlled subsidiaries. Intercompany transactions and balances have been eliminated. We have a controlling
financial interest if we own a majority of the outstanding voting common stock and minority shareholders do not have
substantive participating rights, we have significant control through contractual or economic interests in which we are
the primary beneficiary or we have the power to direct the activities that most significantly impact the entity's
economic performance. We use the equity method of accounting when we have a 20% to 50% interest in other
companies and exercise significant influence. See Note 14 for information on our noncontrolling interest. In addition,
we use the equity method of accounting for our investments in partnership entities which make equity investments in
projects eligible to receive federal historic and energy tax credits. See Note 10 for additional information on our
equity investments in partnership entities qualifying for tax credits. Other investments that are not controlled, and over
which we do not have the ability to exercise significant influence, are accounted for under the cost method. Both
equity and cost method investments are included as Other non-current assets in the Consolidated Balance Sheets.

COVID-19

On March 11, 2020, the World Health Organization designated coronavirus disease 2019 ("COVID-19") as a global
pandemic. We continue to actively monitor COVID-19 and its potential impact on our operations and financial results.
Employee health and safety remains our first priority while we continue our efforts to support community food
supplies. To date, there has been minimal disruption to our supply chain network, and all our manufacturing plants are
currently open. We are also working closely with our business units, contract manufacturers, distributors, contractors
and other external business partners to minimize the potential impact on our business.

In late May and early June, many state governments began a phased reopening of their economies. These phased
approaches promoted limited food service offerings, outdoor dining, increased travel and the reopening of retailing
establishments while adhering to new guidelines and enhanced safety measures, including social distancing and face
mask protocols. As a result, we experienced an increase in our net sales and earnings per share during 2020. We
believe the financial impacts from COVID-19 are temporary in nature and do not significantly affect our business
model and growth strategy.

While recent reopening approaches have made a short-term positive impact on local and state economies and the
United States unemployment rate, certain states have modified reopening plans as new cases of COVID-19 have led to
new trends in outbreaks and hotspots.

The ultimate impact that COVID-19 will have on our consolidated financial statements remains uncertain and
ultimately will be dictated by the length and severity of the pandemic, as well as the economic recovery and federal,
state and local government actions taken in response, including the distribution of vaccinations. We will continue to
evaluate the nature and extent of these potential impacts to our business and consolidated financial statements.

The Hershey Company | 2020 Form 10-K | Page 55

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United
States of America (“GAAP”) requires management to make estimates and assumptions that affect the amounts
reported in the consolidated financial statements and accompanying disclosures. Our significant estimates and
assumptions include, among others, pension and other post-retirement benefit plan assumptions, valuation assumptions
of goodwill and other intangible assets, useful lives of long-lived assets, marketing and trade promotion accruals and
income taxes. These estimates and assumptions are based on management’s best judgment. Management evaluates its
estimates and assumptions on an ongoing basis using historical experience and other factors, including the current
economic environment, and the effects of any revisions are reflected in the consolidated financial statements in the
period that they are determined. As future events and their effects cannot be determined with precision, actual results
could differ significantly from these estimates.

Revenue Recognition

The majority of our revenue contracts represent a single performance obligation related to the fulfillment of customer
orders for the purchase of our products, including chocolate, sweets, mints and other grocery and snack offerings. Net
sales reflect the transaction prices for these contracts based on our selling list price which is then reduced by estimated
costs for trade promotional programs, consumer incentives, and allowances and discounts associated with aged or
potentially unsaleable products. We recognize revenue at the point in time that control of the ordered product(s) is
transferred to the customer, which is typically upon delivery to the customer or other customer-designated delivery
point. Amounts billed and due from our customers are classified as accounts receivables on the balance sheet and
require payment on a short-term basis.

Our trade promotional programs and consumer incentives are used to promote our products and include, but are not
limited to, discounts, coupons, rebates, in-store display incentives, and volume-based incentives. The estimated costs
associated with these programs and incentives are based upon our analysis of the programs offered, expectations
regarding customer and consumer participation, historical sales and payment trends, and our experience with payment
patterns associated with similar programs offered in the past. The estimated costs of these programs are reasonably
likely to change in future periods due to changes in trends with regard to customer and consumer participation,
particularly for new programs and for programs related to the introduction of new products. Differences between
estimated expense and actual program performance are recognized as a change in estimate in a subsequent period and
are normally not significant. During 2020, 2019 and 2018, actual promotional costs have not deviated from the
estimated amount by more than 2%. The Company’s unsettled portion remaining in accrued liabilities at year-end for
these activities was $195,563 and $180,959 at December 31, 2020 and 2019, respectively.

We also recognize a minor amount of royalty income (less than 1% of our consolidated net sales) from sales-based
licensing arrangements, pursuant to which revenue is recognized as the third-party licensee sales occur. Shipping and
handling costs incurred to deliver product to the customer are recorded within cost of sales. Sales, value add and other
taxes we collect concurrent with revenue producing activities are excluded from revenue.

The majority of our products are confectionery or confectionery-based and, therefore, exhibit similar economic
characteristics, as they are based on similar ingredients and are marketed and sold through the same channels to the
same customers. In connection with our recent acquisitions, we have expanded our portfolio of snacking products,
which also exhibit similar economic characteristics to our confectionery products and are sold through the same
channels to the same customers. See Note 13 for revenues reported by geographic segment, which is consistent with
how we organize and manage our operations, as well as product line net sales information.

In 2020, 2019 and 2018, approximately 31%, 30% and 28%, respectively, of our consolidated net sales were made to
McLane Company, Inc., one of the largest wholesale distributors in the United States to convenience stores, drug
stores, wholesale clubs and mass merchandisers and the primary distributor of our products to Wal-Mart Stores, Inc.

The Hershey Company | 2020 Form 10-K | Page 56

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Cost of Sales

Cost of sales represents costs directly related to the manufacture and distribution of our products. Primary costs
include raw materials, packaging, direct labor, overhead, shipping and handling, warehousing and the depreciation of
manufacturing, warehousing and distribution facilities. Manufacturing overhead and related expenses include salaries,
wages, employee benefits, utilities, maintenance and property taxes.

Selling, Marketing and Administrative Expense

Selling, marketing and administrative expense (“SM&A”) represents costs incurred in generating revenues and in
managing our business. Such costs include advertising and other marketing expenses, selling expenses, research and
development costs, administrative and other indirect overhead costs, amortization of capitalized software and
intangible assets and depreciation of administrative facilities. Research and development costs, charged to expense as
incurred, totaled $37,577 in 2020, $37,146 in 2019 and $38,521 in 2018. Advertising expense is also charged to
expense as incurred and totaled $516,936 in 2020, $513,302 in 2019 and $479,908 in 2018. Prepaid advertising
expense was $705 and $242 as of December 31, 2020 and 2019, respectively.

Cash Equivalents

Cash equivalents consist of highly liquid debt instruments, time deposits and money market funds with original
maturities of three months or less. The fair value of cash and cash equivalents approximates the carrying amount.

Accounts Receivable—Trade

In the normal course of business, we extend credit to customers that satisfy pre-defined credit criteria, based upon the
results of our recurring financial account reviews and our evaluation of current and projected economic conditions.
Our primary concentration of credit risk is associated with McLane Company, Inc., one customer served principally by
our North America segment. As of December 31, 2020, McLane Company, Inc. accounted for approximately 24% of
our total accounts receivable. No other customer accounted for more than 10% of our year-end accounts receivable.
We believe that we have little concentration of credit risk associated with the remainder of our customer base.
Accounts receivable-trade in the Consolidated Balance Sheets is presented net of allowances for bad debts and
anticipated discounts of $24,975 and $24,966 at December 31, 2020 and 2019, respectively.

Inventories

Inventories are valued at the lower of cost or market value, adjusted for the value of inventory that is estimated to be
excess, obsolete or otherwise unsaleable. As of December 31, 2020, approximately 63% of our inventories,
representing the majority of our United States ("U.S.") inventories, were valued under the last-in, first-out (“LIFO”)
method. The remainder of our inventories in the U.S. and inventories for our international businesses were valued at
the lower of first-in, first-out (“FIFO”) cost or net realizable value. LIFO cost of inventories valued using the LIFO
method was $606,282 as of December 31, 2020 and $501,459 as of December 31, 2019. The adjustment to LIFO, as
shown in Note 18, approximates the excess of replacement cost over the stated LIFO inventory value. The net impact
of LIFO acquisitions and liquidations was not material to 2020, 2019 or 2018.

Property, Plant and Equipment

Property, plant and equipment is stated at cost and depreciated on a straight-line basis over the estimated useful lives
of the assets, as follows: 3 to 15 years for machinery and equipment; and 25 to 40 years for buildings and related
improvements. At December 31, 2020 and December 31, 2019, property, plant and equipment included assets under
finance lease arrangements with net book values totaling $88,065 and $93,917, respectively. Total depreciation
expense for the years ended December 31, 2020, 2019 and 2018 was $219,021, $218,096 and $231,012, respectively,
and included depreciation on assets recorded under finance lease arrangements. Maintenance and repairs are
expensed as incurred. We capitalize applicable interest charges incurred during the construction of new facilities and
production lines and amortize these costs over the assets’ estimated useful lives.

We review long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying
amount of such assets may not be recoverable. We measure the recoverability of assets to be held and used by a
comparison of the carrying amount of long-lived assets to future undiscounted net cash flows expected to be generated.

The Hershey Company | 2020 Form 10-K | Page 57

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

If these assets are considered to be impaired, we measure impairment as the amount by which the carrying amount of
the assets exceeds the fair value of the assets. We report assets held for sale or disposal at the lower of the carrying
amount or fair value less cost to sell.

We assess asset retirement obligations on a periodic basis and recognize the fair value of a liability for an asset
retirement obligation in the period in which it is incurred if a reasonable estimate of fair value can be made. We
capitalize associated asset retirement costs as part of the carrying amount of the long-lived asset.

Computer Software

We capitalize costs associated with software developed or obtained for internal use when both the preliminary project
stage is completed and it is probable the software being developed will be completed and placed in service. Capitalized
costs include only (i) external direct costs of materials and services consumed in developing or obtaining internal-use
software, (ii) payroll and other related costs for employees who are directly associated with and who devote time to the
internal-use software project and (iii) interest costs incurred, when material, while developing internal-use software.
We cease capitalization of such costs no later than the point at which the project is substantially complete and ready
for its intended purpose.

The unamortized amount of capitalized software totaled $187,673 and $153,842 at December 31, 2020 and 2019,
respectively. We amortize software costs using the straight-line method over the expected life of the software,
generally 3 to 7 years. Accumulated amortization of capitalized software was $360,579 and $338,449 as of 2020 and
2019, respectively. Such amounts are recorded within other assets in the Consolidated Balance Sheets.

We review the carrying value of software and development costs for impairment in accordance with our policy
pertaining to the impairment of long-lived assets.

Goodwill and Other Intangible Assets

Goodwill and indefinite-lived intangible assets are not amortized, but are evaluated for impairment annually or more
often if indicators of a potential impairment are present. Our annual impairment tests are conducted at the beginning
of the fourth quarter. We test goodwill for impairment by performing either a qualitative or quantitative assessment.
If we choose to perform a qualitative assessment, we evaluate economic, industry and company-specific factors in
assessing the fair value of the related reporting unit. If we determine that it is more likely than not that the fair value of
the reporting unit is less than its carrying value, a quantitative test is then performed. Otherwise, no further testing is
required. For those reporting units tested using a quantitative approach, we compare the fair value of each reporting
unit with the carrying amount of the reporting unit, including goodwill. If the estimated fair value of the reporting unit
is less than the carrying amount of the reporting unit, impairment is indicated, requiring recognition of a goodwill
impairment charge for the differential (up to the carrying value of goodwill). We test individual indefinite-lived
intangible assets by comparing the estimated fair values with the book values of each asset.

We determine the fair value of our reporting units and indefinite-lived intangible assets using an income approach.
Under the income approach, we calculate the fair value of our reporting units and indefinite-lived intangible assets
based on the present value of estimated future cash flows. Considerable management judgment is necessary to
evaluate the impact of operating and macroeconomic changes and to estimate the future cash flows used to measure
fair value. Our estimates of future cash flows consider past performance, current and anticipated market conditions
and internal projections and operating plans which incorporate estimates for sales growth and profitability, and cash
flows associated with taxes and capital spending. Additional assumptions include forecasted growth rates, estimated
discount rates, which may be risk-adjusted for the operating market of the reporting unit, and estimated royalty rates
that would be charged for comparable branded licenses. We believe such assumptions also reflect current and
anticipated market conditions and are consistent with those that would be used by other marketplace participants for
similar valuation purposes. Such assumptions are subject to change due to changing economic and competitive
conditions.

The cost of intangible assets with finite useful lives is amortized on a straight-line basis. Our finite-lived intangible
assets consist primarily of certain trademarks, customer-related intangible assets and patents obtained through business
acquisitions. The weighted-average amortization period for our finite-lived intangible assets is approximately 32 years,
which is primarily driven by recently acquired trademarks. If certain events or changes in operating conditions
indicate that the carrying value of these assets, or related asset groups, may not be recoverable, we perform an

The Hershey Company | 2020 Form 10-K | Page 58

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

impairment assessment and may adjust the remaining useful lives. See Note 3 for additional information regarding the
results of impairment tests.

Currency Translation

The financial statements of our foreign entities with functional currencies other than the U.S. dollar are translated into
U.S. dollars, with the resulting translation adjustments recorded as a component of other comprehensive income (loss).
Assets and liabilities are translated into U.S. dollars using the exchange rates in effect at the balance sheet date, while
income and expense items are translated using the average exchange rates during the period.

Derivative Instruments

We use derivative instruments principally to offset exposure to market risks arising from changes in commodity prices,
foreign currency exchange rates and interest rates. See Note 5 for additional information on our risk management
strategy and the types of instruments we use.

Derivative instruments are recognized on the Consolidated Balance Sheets at their fair values. When we become party
to a derivative instrument and intend to apply hedge accounting, we designate the instrument for financial reporting
purposes as a cash flow or fair value hedge. The accounting for changes in fair value (gains or losses) of a derivative
instrument depends on whether we have designated it and it qualified as part of a hedging relationship, as noted below:

•

Changes in the fair value of a derivative that is designated as a cash flow hedge are recorded in accumulated
other comprehensive income (“AOCI”) to the extent effective and reclassified into earnings in the same
period or periods during which the transaction hedged by that derivative also affects earnings.

Changes in the fair value of a derivative that is designated as a fair value hedge, along with the offsetting loss
or gain on the hedged asset or liability that is attributable to the risk being hedged, are recorded in earnings,
thereby reflecting in earnings the net extent to which the hedge is not effective in achieving offsetting changes
in fair value.

Changes in the fair value of a derivative not designated as a hedging instrument are recognized in earnings in
cost of sales or SM&A, consistent with the related exposure.

For derivatives designated as hedges, we assess, both at the hedge's inception and on an ongoing basis, whether they
are highly effective in offsetting changes in fair values or cash flows of hedged items. The ineffective portion, if any,
is recorded directly in earnings. In addition, if we determine that a derivative is not highly effective as a hedge or that
it has ceased to be a highly effective hedge, we discontinue hedge accounting prospectively.

We do not hold or issue derivative instruments for trading or speculative purposes and are not a party to any
instruments with leverage or prepayment features.

Cash flows related to the derivative instruments we use to manage interest, commodity or other currency exposures are
classified as operating activities.

Recent Accounting Pronouncements

Recently Adopted Accounting Pronouncements

In August 2018, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU")
No. 2018-14, Compensation—Retirement Benefits—Defined Benefit Plans—General (Topic 715-20): Disclosure
Framework—Changes to the Disclosure Requirements for Defined Benefit Plans, which modifies the disclosure
requirements for defined benefit pension plans and other post-retirement plans. ASU 2018-14 is effective for annual
periods beginning after December 15, 2020, with early adoption permitted. The amendments in this ASU should be
applied on a retrospective basis to all periods presented. We elected to early adopt the provisions of this ASU in the
fourth quarter of 2019. Adoption of the new standard did not have a material impact on our consolidated financial
statements.

In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments – Credit Losses (Topic 326): Measurement
of Credit Losses on Financial Instruments. This ASU modifies the measurement of expected credit losses of certain
financial instruments. ASU 2016-13 is effective for annual periods beginning after December 15, 2019 and interim

The Hershey Company | 2020 Form 10-K | Page 59

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

periods within those annual periods. The amendments in this ASU should be applied on a modified retrospective basis
to all periods presented. We adopted the provisions of this ASU in the first quarter of 2020. Adoption of the new
standard did not have a material impact on our consolidated financial statements.

In August 2018, the FASB issued ASU No. 2018-13, Fair Value Measurement (Topic 820), Disclosure Framework-
Changes to the Disclosure Requirements for Fair Value Measurement. This ASU modifies the disclosure requirements
for fair value measurements by removing, modifying or adding certain disclosures. ASU 2018-13 is effective for
annual periods beginning after December 15, 2019 and interim periods within those annual periods, with early
adoption permitted. The amendments on changes in unrealized gains and losses, the range and weighted average of
significant unobservable inputs used to develop Level 3 fair value measurements, and the narrative description of
measurement uncertainty should be applied prospectively for only the most recent interim or annual period presented
in the initial fiscal year of adoption. All other amendments should be applied retrospectively to all periods presented
upon their effective date. We adopted the provisions of this ASU in the first quarter of 2020. Adoption of the new
standard did not have a material impact on our consolidated financial statements.

In August 2018, the FASB issued ASU No. 2018-15, Intangibles-Goodwill and Other-Internal-Use Software (Subtopic
350-40), Customer's Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement that is a
Service Contract. This ASU aligns the requirements for capitalizing implementation costs incurred in a hosting
arrangement that is a service contract with the requirements for capitalizing implementation costs incurred to develop
or obtain internal-use software (and hosting arrangements that include an internal-use software license). ASU 2018-15
is effective for annual periods beginning after December 15, 2019 and interim periods within those annual periods,
with early adoption permitted. The amendments in this ASU should be applied either retrospectively or prospectively
to all implementation costs incurred after the date of adoption. We adopted the provisions of this ASU in the first
quarter of 2020 on a prospective basis. Adoption of the new standard did not have a material impact on our
consolidated financial statements.

In December 2019, the FASB issued ASU No. 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for
Income Taxes. This ASU is intended to simplify various aspects related to accounting for income taxes by removing
certain exceptions to the general principles in Topic 740 and clarifying certain aspects of the current guidance to
promote consistency among reporting entities. ASU 2019-12 is effective for annual periods beginning after December
15, 2020 and interim periods within those annual periods, with early adoption permitted. An entity that elects early
adoption must adopt all the amendments in the same period. Most amendments within this ASU are required to be
applied on a prospective basis, while certain amendments must be applied on a retrospective or modified retrospective
basis. We adopted the provisions of this ASU in the fourth quarter of 2020. Adoption of the new standard did not have
a material impact on our consolidated financial statements.

Recently Issued Accounting Pronouncements Not Yet Adopted

In March 2020, the FASB issued ASU No. 2020-04, Reference Rate Reform (Topic 848): Facilitation of the Effects of
Reference Rate Reform on Financial Reporting. The ASU is intended to provide temporary optional expedients and
exceptions to the GAAP guidance on contract modifications and hedge accounting to ease the financial reporting
burdens related to the expected market transition from the London Interbank Offered Rate (LIBOR) and other
interbank offered rates to alternative reference rates. Entities may apply this ASU upon issuance through December 31,
2022 on a prospective basis. We are currently evaluating the impact of the new standard on our consolidated financial
statements and related disclosures.

No other new accounting pronouncement issued or effective during the fiscal year had or is expected to have a material
impact on our consolidated financial statements or disclosures.

The Hershey Company | 2020 Form 10-K | Page 60

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

2. BUSINESS ACQUISITIONS AND DIVESTITURES

Acquisitions of businesses are accounted for as purchases and, accordingly, the results of operations of the businesses
acquired have been included in the consolidated financial statements since the respective dates of the acquisitions. The
purchase price for each acquisition is allocated to the assets acquired and liabilities assumed.

In conjunction with acquisitions noted below, we used various valuation techniques to determine fair value of the
assets acquired, with the primary techniques being discounted cash flow analysis, relief-from-royalty, a form of the
multi-period excess earnings and the with-and-without valuation approaches, which use significant unobservable
inputs, or Level 3 inputs, as defined by the fair value hierarchy. Inputs to these valuation approaches require
significant judgment including: (i) forecasted sales, growth rates and customer attrition rates, (ii) forecasted operating
margins, (iii) royalty rates and discount rates used to present value future cash flows, (iv) the amount of synergies
expected from the acquisition, (v) the economic useful life of assets and, (vi) the evaluation of historical tax positions.
In certain acquisitions, historical data is limited, therefore, we base our estimates and assumptions on budgets, business
plans, economic projections, anticipated future cash flows and marketplace data.

2020 Activity

During the second quarter of 2020, we completed the divestitures of KRAVE Pure Foods, Inc. ("Krave") and the
Scharffen Berger and Dagoba brands, all of which were previously included within the North America segment results
in our consolidated financial statements. Total proceeds from the divestitures and the impact on our Consolidated
Statements of Income, both individually and on an aggregate basis, were immaterial.

2019 Activity

ONE Brands, LLC

On September 23, 2019, we completed the acquisition of ONE Brands, LLC ("ONE Brands"), previously a privately
held company that sells a line of low-sugar, high-protein nutrition bars to retailers and distributors in the United States,
with the ONE Bar as its primary product. The purchase consideration for ONE Brands totaled $402,160 and consisted
of cash on hand and short-term borrowings. Acquisition-related costs for the ONE Brands acquisition were
immaterial.

The acquisition has been accounted for as a purchase and, accordingly, ONE Brands' results of operations have been
included within the North America segment results in our consolidated financial statements since the date of
acquisition. The purchase consideration was allocated to assets acquired and liabilities assumed based on their
respective fair values as follows:

Goodwill

Other intangible assets

Other assets acquired, primarily current assets
Other liabilities assumed, primarily current liabilities

Net assets acquired

180,065

206,800

25,435
(10,140)
402,160

The purchase price allocation presented above has been finalized as of the first quarter of 2020 and includes an
immaterial amount of measurement period adjustments. The measurement period adjustments to the initial allocation
were based on more detailed information obtained about the specific assets acquired and liabilities assumed.

Goodwill was determined as the excess of the purchase price over the fair value of the net assets acquired (including
the identifiable intangible assets). The goodwill derived from this acquisition is expected to be deductible for tax
purposes and reflects the value of leveraging our brand building expertise, supply chain capabilities and retail
relationships to accelerate growth and access to the portfolio of ONE Brands products.

The Hershey Company | 2020 Form 10-K | Page 61

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Other intangible assets include trademarks valued at $144,900, customer relationships valued at $58,800 and covenants
not to compete valued at $3,100. Trademarks were assigned an estimated useful life of 33 years, customer
relationships were assigned estimated useful lives ranging from 17 to 19 years and covenants not to compete were
assigned an estimated useful life of 4 years.

2018 Activity

Pirate Brands

On October 17, 2018, we completed the acquisition of Pirate Brands, which includes the Pirate's Booty, Smart Puffs
and Original Tings brands, from B&G Foods, Inc. Pirate Brands offers baked, trans fat free and gluten free snacks and
is available in a wide range of food distribution channels in the United States. The purchase consideration for Pirate
Brands totaled $423,002 and consisted of short-term borrowings and cash on hand. Acquisition-related costs for the
Pirate Brands acquisition were immaterial.

The acquisition has been accounted for as a purchase and, accordingly, Pirate Brands' results of operations have been
included within the North America segment results in our consolidated financial statements since the date of
acquisition. The purchase price allocation presented below has been finalized as of the end of the fourth quarter of
2018. The purchase consideration was allocated to assets acquired and liabilities assumed based on their respective
fair values as follows:

Inventories

Property, plant and equipment, net
Goodwill

Other intangible assets

Accrued liabilities

Net assets acquired

4,663

48
129,991

289,300

(1,000)

423,002

Goodwill was determined as the excess of the purchase price over the fair value of the net assets acquired (including
the identifiable intangible assets). The goodwill derived from this acquisition is expected to be deductible for tax
purposes and reflects the value of leveraging the Company's resources to expand the distribution locations and
customer base for the Pirate Brands' products.

Other intangible assets includes trademarks valued at $272,000 and customer relationships valued at $17,300.
Trademarks were assigned estimated useful lives of 45 years and customer relationships were assigned estimated
useful lives ranging from 16 to 18 years.

The Hershey Company | 2020 Form 10-K | Page 62

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Amplify Snack Brands, Inc.

On January 31, 2018, we completed the acquisition of all of the outstanding shares of Amplify Snack Brands, Inc.
(“Amplify”), previously a publicly traded company based in Austin, Texas that owns several popular better-for-
you snack brands such as SkinnyPop, Oatmega and Paqui. Amplify's anchor brand, SkinnyPop, is a market-leading
ready-to-eat popcorn brand and is available in a wide range of food distribution channels in the United States. Total
consideration of $968,781 included payment of $12.00 per share for Amplify's outstanding common stock (for a total
of $907,766), as well as payment of Amplify's transaction-related expenses, including accelerated equity
compensation, consultant fees and other deal costs. The business enables us to capture more consumer snacking
occasions by contributing a new portfolio of brands.

The acquisition has been accounted for as a purchase and, accordingly, Amplify's results of operations have been
included within the North America segment results in our consolidated financial statements since the date of
acquisition. The purchase price allocation presented below has been finalized as of the end of the fourth quarter of
2018. The purchase consideration, net of cash acquired totaling $53,324, was allocated to assets acquired and liabilities
assumed based on their respective fair values as follows:

Accounts receivable
Other current assets

Property, plant and equipment, net

Goodwill

Other intangible assets

Other non-current assets

Accounts payable

Accrued liabilities

Current debt
Other current liabilities

Non-current deferred income taxes

Other long-term liabilities

Net assets acquired

40,763
34,593

67,989

966,389

682,000

1,049

(32,394)

(132,519)

(610,844)
(2,931)

(93,489)

(5,149)

915,457

In connection with the acquisition, the Company agreed to pay in full all outstanding debt owed by Amplify under its
existing credit agreement as of January 31, 2018, as well as the amount due under Amplify's existing tax receivable
obligation. The Company funded the acquisition and repayment of the acquired debt utilizing proceeds from the
issuance of commercial paper.

Goodwill was determined as the excess of the purchase price over the fair value of the net assets acquired (including
the identifiable intangible assets) and is not expected to be deductible for tax purposes. The goodwill that resulted
from the acquisition is attributable primarily to cost-reduction synergies as Amplify leverages Hershey's resources,
expertise and capability-building.

Other intangible assets includes trademarks valued at $648,000 and customer relationships valued at $34,000.
Trademarks were assigned estimated useful lives ranging from 28 to 38 years and customer relationships were
assigned estimated useful lives ranging from 14 to 18 years.

The Company incurred acquisition-related costs of $20,577 related to the acquisition of Amplify, the majority of
which were incurred during the first quarter of 2018. Acquisition-related costs consisted primarily of legal fees,
consultant fees, valuation fees and other deal costs and are recorded in the selling, marketing and administrative
expense caption within the Consolidated Statements of Income.

The Hershey Company | 2020 Form 10-K | Page 63

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

3. GOODWILL AND INTANGIBLE ASSETS

The changes in the carrying value of goodwill by reportable segment for the years ended December 31, 2020 and 2019
are as follows:

Goodwill
Accumulated impairment loss

Balance at January 1, 2019
Acquired during the period

Measurement period adjustments
Foreign currency translation

Balance at December 31, 2019
Measurement period adjustments (see Note 2)

Foreign currency translation

Balance at December 31, 2020

North America

International
and Other

Total

1,787,818 $
(4,973)

375,633 $
(357,375)

1,782,845
178,179

1,061
5,381

1,967,466
825

2,154

18,258
—

—
231

18,489
—

(719)

2,163,451
(362,348)

1,801,103
178,179

1,061
5,612

1,985,955
825

1,435

1,970,445 $

17,770 $

1,988,215

We had no goodwill impairment charges in 2020, 2019 or 2018.

The following table provides the gross carrying amount and accumulated amortization for each major class of
intangible asset:

December 31,

Intangible assets subject to amortization:

Trademarks

Customer-related

Patents

Total

2020

2019

Gross
Carrying
Amount

Accumulated
Amortization

Gross
Carrying
Amount

Accumulated
Amortization

$ 1,211,086 $

(104,939) $ 1,212,172 $

204,101

8,556

(49,616)

(8,542)

207,749

16,711

(73,262)

(40,544)

(16,525)

1,423,743

(163,097)

1,436,632

(130,331)

Intangible assets not subject to amortization:

Trademarks

Total other intangible assets

34,568

$ 1,295,214

34,865

$ 1,341,166

In 2019, sales and operating performance associated with our Krave business were below expectations. In the fourth
quarter of 2019, as part of a strategic review initiated by our leadership team, we updated our strategic forecast which
projected under performance related to the Krave business primarily due to mainstream brands driving category
volume and an increase in the overall competitive landscape. We deemed this to be a triggering event requiring us to
test our Krave long-lived asset group for impairment. Based on our assessment, we determined that the carrying value
was not recoverable and calculated an impairment loss as the excess of the asset group's carrying value over its fair
value. Therefore, as a result of this testing, during the fourth quarter of 2019, we recorded an impairment charge
totaling $100,131 to write down the long-lived asset group, which predominantly consisted of customer relationship
and trademark intangible assets.

The Hershey Company | 2020 Form 10-K | Page 64

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Total amortization expense for the years ended December 31, 2020, 2019 and 2018 was $46,472, $46,690 and
$38,555, respectively.

Amortization expense for the next five years, based on current intangible asset balances, is estimated to be as follows:

Year ending December 31,
Amortization expense

2021

2022

2023

2024

2025

46,329 $

46,315 $

46,121 $

45,540 $

45,540

4. SHORT AND LONG-TERM DEBT

Short-term Debt

As a source of short-term financing, we utilize cash on hand and commercial paper or bank loans with an original
maturity of three months or less. We maintain a $1.5 billion unsecured revolving credit facility with the option to
increase borrowings by an additional $500 million with the consent of the lenders. This facility is scheduled to expire
on July 2, 2024; however, we may extend the termination date for up to two additional one-year periods upon notice to
the administrative agent under the facility.

The unsecured committed revolving credit agreement contains a financial covenant whereby the ratio of (a) pre-tax
income from operations from the most recent four fiscal quarters to (b) consolidated interest expense for the most
recent four fiscal quarters may not be less than 2.0 to 1.0 at the end of each fiscal quarter. The credit agreement also
contains customary representations, warranties and events of default. Payment of outstanding advances may be
accelerated, at the option of the lenders, should we default in our obligation under the credit agreement. As of
December 31, 2020, we are in compliance with all affirmative and negative covenants and the financial covenant
pertaining to our credit agreement. There were no significant compensating balance agreements that legally restricted
these funds.

In addition to the revolving credit facility, we maintain lines of credit with domestic and international commercial
banks. Our credit limit in various currencies was $266,935 at December 31, 2020 and $390,299 at December 31,
2019. These lines permit us to borrow at the respective banks’ prime commercial interest rates, or lower. We had
short-term foreign bank loans against these lines of credit for $74,041 at December 31, 2020 and $32,282 at
December 31, 2019. Commitment fees relating to our revolving credit facility and lines of credit are not material.

At December 31, 2020 and 2019, we had no outstanding commercial paper.

The maximum amount of short-term borrowings outstanding during 2020 and 2019 was $944,944 and $1,275,430,
respectively. The weighted-average interest rate on short-term borrowings outstanding was 1.2% as of December 31,
2020 and 2.4% as of December 31, 2019.

The Hershey Company | 2020 Form 10-K | Page 65

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Long-term Debt

Long-term debt consisted of the following:

December 31,
2.900% Notes (1)
4.125% Notes (1)

8.800% Debentures
3.100% Notes

2.625% Notes
3.375% Notes

2.050% Notes (3)
0.900% Notes (2)

3.200% Notes
2.300% Notes

7.200% Debentures

2.450% Notes (3)
1.700% Notes (2)

3.375% Notes

3.125% Notes (3)

2.650% Notes (2)

Finance lease obligations (see Note 7)
Net impact of interest rate swaps, debt
issuance costs and unamortized debt discounts
Total long-term debt

Less—current portion

Long-term portion

Maturity Date
May 15, 2020
December 1, 2020

February 15, 2021
May 15, 2021

May 1, 2023
May 15, 2023

November 15, 2024
June 1, 2025

August 21, 2025
August 15, 2026

August 15, 2027

November 15, 2029
June 1, 2030

August 15, 2046

November 15, 2049

June 1, 2050

2020

2019

— $
—

84,715
350,000

250,000
500,000

300,000
300,000

300,000
500,000

193,639

300,000
350,000

300,000

400,000

350,000

80,755

350,000
350,000

84,715
350,000

250,000
500,000

300,000
—

300,000
500,000

193,639

300,000
—

300,000

400,000

—

79,643

(30,525)
4,528,584

438,829

(23,794)
4,234,203

703,390

4,089,755 $

3,530,813

(1) In May 2020, we repaid $350,000 of 2.900% Notes due upon their maturity. In December 2020, we repaid

$350,000 of 4.125% Notes due upon their maturity.

(2) During the second quarter of 2020, we issued $300,000 of 0.900% Notes due in 2025, $350,000 of 1.700% Notes
due in 2030 and $350,000 of 2.650% Notes due in 2050 (the "2020 Notes"). Proceeds from the issuance of the
2020 Notes, net of discounts and issuance costs, totaled $989,876. The 2020 Notes were issued under a shelf
registration statement on Form S-3 filed in May 2018 that registered an indeterminate amount of debt securities.

(3) In October 2019, we issued $300,000 of 2.05% Notes due in 2024, $300,000 of 2.45% Notes due in 2029 and

$400,000 of 3.125% Notes due in 2049 (the "2019 Notes"). Proceeds from the issuance of the 2019 Notes, net of
discounts and issuance costs, totaled $990,337. The 2019 Notes were issued under a shelf registration statement
on Form S-3 filed in May 2018 that registered an indeterminate amount of debt securities.

Aggregate annual maturities of our long-term Notes (excluding finance lease obligations and net impact of interest rate
swaps, debt issuance costs and unamortized debt discounts) are as follows for the years ending December 31:

2021
2022

2023
2024

2025
Thereafter

434,715
—
750,000

300,000

600,000
2,393,639

Our debt is principally unsecured and of equal priority. None of our debt is convertible into our Common Stock.

The Hershey Company | 2020 Form 10-K | Page 66

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Interest Expense

Net interest expense consists of the following:

For the years ended December 31,
Interest expense

Capitalized interest
Interest expense

Interest income
Interest expense, net

5. DERIVATIVE INSTRUMENTS

2020

2019

2018

160,204 $

157,707 $

151,950

(6,733)
153,471

(5,585)
152,122

(4,097)
149,374 $

(7,997)
144,125 $

(5,092)
146,858

(8,021)
138,837

We are exposed to market risks arising principally from changes in foreign currency exchange rates, interest rates and
commodity prices. We use certain derivative instruments to manage these risks. These include interest rate swaps to
manage interest rate risk, foreign currency forward exchange contracts to manage foreign currency exchange rate risk,
and commodities futures and options contracts to manage commodity market price risk exposures.

In entering into these contracts, we have assumed the risk that might arise from the possible inability of counterparties
to meet the terms of their contracts. We mitigate this risk by entering into exchanged-traded contracts with collateral
posting requirements and/or by performing financial assessments prior to contract execution, conducting periodic
evaluations of counterparty performance and maintaining a diverse portfolio of qualified counterparties. We do not
expect any significant losses from counterparty defaults.

Commodity Price Risk

We enter into commodities futures and options contracts and other commodity derivative instruments to reduce the
effect of future price fluctuations associated with the purchase of raw materials, energy requirements and
transportation services. We generally hedge commodity price risks for 3- to 24-month periods. Our open commodity
derivative contracts had a notional value of $279,843 as of December 31, 2020 and $589,662 as of December 31,
2019.

Derivatives used to manage commodity price risk are not designated for hedge accounting treatment. Therefore, the
changes in fair value of these derivatives are recorded as incurred within cost of sales. As discussed in Note 13, we
define our segment income to exclude gains and losses on commodity derivatives until the related inventory is sold, at
which time the related gains and losses are reflected within segment income. This enables us to continue to align the
derivative gains and losses with the underlying economic exposure being hedged and thereby eliminate the mark-to-
market volatility within our reported segment income.

Foreign Exchange Price Risk

We are exposed to foreign currency exchange rate risk related to our international operations, including non-functional
currency intercompany debt and other non-functional currency transactions of certain subsidiaries. Principal
currencies hedged include the euro, Canadian dollar, Japanese yen, British pound, Brazilian real, Malaysian ringgit,
Mexican peso and Swiss franc. We typically utilize foreign currency forward exchange contracts to hedge these
exposures for periods ranging from 3 to 12 months. The contracts are either designated as cash flow hedges or are
undesignated. The net notional amount of foreign exchange contracts accounted for as cash flow hedges was $130,131
at December 31, 2020 and $65,826 at December 31, 2019. The effective portion of the changes in fair value on these
contracts is recorded in other comprehensive income and reclassified into earnings in the same period in which the
hedged transactions affect earnings. The net notional amount of foreign exchange contracts that are not designated as
accounting hedges was $2,519 at December 31, 2020 and $50,831 at December 31, 2019. The change in fair value on
these instruments is recorded directly in cost of sales or selling, marketing and administrative expense, depending on
the nature of the underlying exposure.

The Hershey Company | 2020 Form 10-K | Page 67

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Interest Rate Risk

We manage our targeted mix of fixed and floating rate debt with debt issuances and by entering into fixed-to-floating
interest rate swaps in order to mitigate fluctuations in earnings and cash flows that may result from interest rate
volatility. These swaps are designated as fair value hedges, for which the gain or loss on the derivative and the
offsetting loss or gain on the hedged item are recognized in current earnings as interest expense (income), net. In
December 2020, our fixed-to-floating interest rate swap matured in connection with the repayment of certain long-term
debt upon its maturity (see Note 4). Therefore, as of December 31, 2020, we had no interest rate swap derivative
instruments in a fair value hedging relationship. As of December 31, 2019, we had one interest rate swap derivative
instrument in a fair value hedging relationship with a notional amount of $350,000.

In order to manage interest rate exposure, in previous years we utilized interest rate swap agreements to protect against
unfavorable interest rate changes relating to forecasted debt transactions. These swaps, which were settled upon
issuance of the related debt, were designated as cash flow hedges and the gains and losses that were deferred in other
comprehensive income are being recognized as an adjustment to interest expense over the same period that the hedged
interest payments affect earnings.

Equity Price Risk

We are exposed to market price changes in certain broad market indices related to our deferred compensation
obligations to our employees. To mitigate this risk, we use equity swap contracts to hedge the portion of the exposure
that is linked to market-level equity returns. These contracts are not designated as hedges for accounting purposes and
are entered into for periods of 3 to 12 months. The change in fair value of these derivatives is recorded in selling,
marketing and administrative expense, together with the change in the related liabilities. The notional amount of the
contracts outstanding at December 31, 2020 and 2019 was $30,194 and $28,187, respectively.

The following table presents the classification of derivative assets and liabilities within the Consolidated Balance
Sheets as of December 31, 2020 and 2019:

December 31,

2020

2019

Assets (1)

Liabilities (1)

Assets (1)

Liabilities (1)

Derivatives designated as cash flow hedging
instruments:

Foreign exchange contracts

2,388 $

5,522 $

1,235 $

1,779

Derivatives designated as fair value hedging
instruments:

Interest rate swap agreements

—

555

—

Derivatives not designated as hedging
instruments:
Commodities futures and options (2)
Deferred compensation derivatives
Foreign exchange contracts

Total

3,299
3,630
176
7,105
9,493 $

1,648
—
93
1,741
7,263 $

9,080
2,557
1,496
13,133
14,923 $

626
—
—
626
2,405

(1) Derivatives assets are classified on our Consolidated Balance Sheets within prepaid expenses and other as well
as other non-current assets. Derivative liabilities are classified on our Consolidated Balance Sheets within
accrued liabilities and other long-term liabilities.

(2) As of December 31, 2020, amounts reflected on a net basis in assets were assets of $32,674 and liabilities of
$29,376, which are associated with cash transfers receivable or payable on commodities futures contracts
reflecting the change in quoted market prices on the last trading day for the period. The comparable amounts

The Hershey Company | 2020 Form 10-K | Page 68

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

reflected on a net basis in assets at December 31, 2019 were assets of $46,075 and liabilities of $37,606. At
December 31, 2020 and 2019, the remaining amount reflected in assets and liabilities related to the fair value of
other non-exchange traded derivative instruments, respectively.

Income Statement Impact of Derivative Instruments

The effect of derivative instruments on the Consolidated Statements of Income for the years ended December 31, 2020
and 2019 was as follows:

Non-designated Hedges

Cash Flow Hedges

Gains (losses) recognized
in income (a)

Gains (losses) recognized
in other comprehensive
income (“OCI”)

Gains (losses) reclassified
from AOCI into income
(b)

2020

2019

2020

2019

2020

2019

Commodities futures and options

6,593 $ 35,488 $

— $

—

Foreign exchange contracts
Interest rate swap agreements

Deferred compensation derivatives

(1,584)
—

4,934

410
—

6,738

(780)
—

—

(2,515)
—

—

1,810
(9,589)

—

939
(9,343)

—

Total

9,943 $ 42,636 $

(780) $

(2,515) $

(7,779) $

(8,404)

(a) Gains (losses) recognized in income for non-designated commodities futures and options contracts were included
in cost of sales. Gains (losses) recognized in income for non-designated foreign currency forward exchange
contracts and deferred compensation derivatives were included in selling, marketing and administrative expenses.

(b) Gains (losses) reclassified from AOCI into income for foreign currency forward exchange contracts were included
in selling, marketing and administrative expenses. Losses reclassified from AOCI into income for interest rate
swap agreements were included in interest expense.

The amount of pretax net losses on derivative instruments, including interest rate swap agreements and foreign
currency forward exchange contracts expected to be reclassified into earnings in the next 12 months was
approximately $4,060 as of December 31, 2020. This amount is primarily associated with interest rate swap
agreements.

Fair Value Hedging Relationships

The following table presents amounts that were recorded on the Consolidated Balance Sheets related to cumulative
basis adjustments for interest rate swap derivatives designated as fair value accounting hedges as of December 31,
2020 and 2019.

Line Item in the Consolidated
Balance Sheets in Which the
Hedged Item is Included

Carrying Amount of the Hedged Liability

Cumulative Amount of Fair Value
Hedging Adjustment Included in the
Carrying Amount Assets

2020

2019

2020

2019

Long-term debt

— $

(349,445) $

— $

555

For the years ended December 31, 2020 and 2019, we recognized a net pretax benefit to interest expense of $3,186 and
net incremental interest expense of $1,829, respectively, relating to our fixed-to-floating interest rate swap
arrangements.

The Hershey Company | 2020 Form 10-K | Page 69

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

6. FAIR VALUE MEASUREMENTS

Accounting guidance on fair value measurements requires that financial assets and liabilities be classified and
disclosed in one of the following categories of the fair value hierarchy:

Level 1 – Based on unadjusted quoted prices for identical assets or liabilities in an active market.

Level 2 – Based on observable market-based inputs or unobservable inputs that are corroborated by market data.
Level 3 – Based on unobservable inputs that reflect the entity's own assumptions about the assumptions that a market
participant would use in pricing the asset or liability.

We did not have any Level 3 financial assets or liabilities, nor were there any transfers between levels during the
periods presented.

The following table presents assets and liabilities that were measured at fair value in the Consolidated Balance Sheets
on a recurring basis as of December 31, 2020 and 2019:

Assets (Liabilities)

Level 1

Level 2

Level 3

Total

December 31, 2020:

Derivative Instruments:

Assets:

Foreign exchange contracts (1)

— $

2,564 $

— $

Deferred compensation derivatives (3)

Commodities futures and options (4)

Liabilities:

Foreign exchange contracts (1)

Commodities futures and options (4)

December 31, 2019:

Assets:

—

3,299

—

1,648

3,630

—

5,615

—

Foreign exchange contracts (1)

— $

2,731 $

— $

Interest rate swap agreements (2)

Deferred compensation derivatives (3)

Commodities futures and options (4)

Liabilities:

Foreign exchange contracts (1)
Commodities futures and options (4)

—

9,080

—
626

555

2,557

—

1,779
—

—

—
—

2,564

3,630

3,299

5,615

1,648

2,731

555

2,557

9,080

1,779
626

(1) The fair value of foreign currency forward exchange contracts is the difference between the contract and

current market foreign currency exchange rates at the end of the period. We estimate the fair value of foreign
currency forward exchange contracts on a quarterly basis by obtaining market quotes of spot and forward
rates for contracts with similar terms, adjusted where necessary for maturity differences.

(2) The fair value of interest rate swap agreements represents the difference in the present value of cash flows
calculated at the contracted interest rates and at current market interest rates at the end of the period. We
calculate the fair value of interest rate swap agreements quarterly based on the quoted market price for the
same or similar financial instruments.

(3) The fair value of deferred compensation derivatives is based on quoted prices for market interest rates and a

broad market equity index.

(4) The fair value of commodities futures and options contracts is based on quoted market prices.

The Hershey Company | 2020 Form 10-K | Page 70

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Other Financial Instruments

The carrying amounts of cash and cash equivalents, accounts receivable, accounts payable and short-term debt
approximated fair values as of December 31, 2020 and December 31, 2019 because of the relatively short maturity of
these instruments.

The estimated fair value of our long-term debt is based on quoted market prices for similar debt issues and is,
therefore, classified as Level 2 within the valuation hierarchy. The fair values and carrying values of long-term debt,
including the current portion, were as follows:

At December 31,
Current portion of long-term debt

Long-term debt
Total

Other Fair Value Measurements

Fair Value

Carrying Value

2020

2019

2020

2019

443,215 $

712,863 $

438,829 $

703,390

4,479,499
4,922,714 $

3,656,540
4,369,403 $

4,089,755
4,528,584 $

3,530,813
4,234,203

In addition to assets and liabilities that are recorded at fair value on a recurring basis, GAAP requires that, under
certain circumstances, we also record assets and liabilities at fair value on a nonrecurring basis.

2020 Activity

During 2020, we recorded the following impairment charges, which use significant unobservable inputs, or Level 3
inputs, as defined by the fair value hierarchy:

Adjustment to disposal group (1)

Other asset write-down (2)

Long-lived asset impairment charges

2020

6,200

2,943

9,143

(1) In connection with our disposal group classified as held for sale, as discussed in Note 8, during 2020, we

recorded impairment charges to adjust long-lived asset values. The fair value of the disposal group was
supported by potential sales prices with third-party buyers. The sale of the Lotte Shanghai Foods Co., Ltd.
("LSFC") joint venture (disposal group) was completed in January 2021.

(2) In connection with a previous sale, the Company wrote-down certain receivables deemed uncollectible.

2019 Activity

During 2019, we recorded the following impairment charges, which use significant unobservable inputs, or Level 3
inputs, as defined by the fair value hierarchy:

Customer relationship and trademark intangible assets (1)
Other long-lived assets not held for sale (2)
Adjustment to disposal group (3)
Long-lived and intangible asset impairment charges

2019

100,131
9,629
2,725
112,485

(1) During the fourth quarter of 2019, as discussed in Note 3, we recorded impairment charges to write down

customer relationship and trademark intangible assets associated with Krave. These charges were determined by
comparing the fair value of the asset group to its carrying value. We used various valuation techniques to
determine fair value, with the primary techniques being discounted cash flow analysis and relief-from-royalty
valuation approaches, which use significant unobservable inputs, or Level 3 inputs, as defined by the fair value
hierarchy.

The Hershey Company | 2020 Form 10-K | Page 71

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

(2) During 2019, we recorded impairment charges predominantly comprised of select long-lived assets that had not
yet met the held for sale criteria. The fair value of these assets was supported by potential sales prices with
third-party buyers and market analysis.

(3) In connection with our disposal group classified as held for sale, as discussed in Note 8, during 2019, we

recorded impairment charges to adjust long-lived asset values. The fair value of the disposal group was
supported by potential sales prices with third-party buyers.

In connection with the acquisition of ONE Brands in the third quarter of 2019, as discussed in Note 2, we used various
valuation techniques to determine fair value, with the primary techniques being discounted cash flow analysis, relief-
from-royalty, a form of the multi-period excess earnings and the with-and-without valuation approaches, which use
significant unobservable inputs, or Level 3 inputs, as defined by the fair value hierarchy.

2018 Activity

In connection with the acquisitions of Amplify in the first quarter of 2018 and Pirate Brands in the fourth quarter of
2018, as discussed in Note 2, we used various valuation techniques to determine fair value, with the primary
techniques being discounted cash flow analysis, relief-from-royalty, and a form of the multi-period excess earnings
valuation approaches, which use significant unobservable inputs, or Level 3 inputs, as defined by the fair value
hierarchy.

In connection with disposal groups classified as held for sale, as discussed in Note 8, during 2018, we recorded
impairment charges totaling $57,729 to adjust the long-lived asset values within certain disposal groups, including the
Shanghai Golden Monkey ("SGM") and Tyrrells businesses, the LSFC joint venture and other assets. These charges
represent the excess of the disposal groups' carrying values, including the related currency translation adjustment
amounts realized or to be realized upon completion of the sales, over the sales values less costs to sell for the
respective businesses. The fair values of the disposal groups were supported by the sales prices paid by third-party
buyers or estimated sales prices based on marketing of the disposal group, when the sale has not yet been completed.
The sales of SGM and Tyrrells were both completed in July 2018.

7. LEASES

We lease office and retail space, warehouse and distribution facilities, land, vehicles, and equipment. We determine if
an agreement is or contains a lease at inception. Leases with an initial term of 12 months or less are not recorded on
the balance sheet.

ROU assets represent our right to use an underlying asset for the lease term and lease liabilities represent our
obligation to make lease payments arising from the lease. ROU assets and liabilities are based on the estimated present
value of lease payments over the lease term and are recognized at the lease commencement date.

As most of our leases do not provide an implicit rate, we use our estimated incremental borrowing rate in determining
the present value of lease payments. The estimated incremental borrowing rate is derived from information available at
the lease commencement date.

Our lease terms may include options to extend or terminate the lease when it is reasonably certain that we will exercise
that option. A limited number of our lease agreements include rental payments adjusted periodically for inflation. Our
lease agreements generally do not contain residual value guarantees or material restrictive covenants.

For real estate, equipment and vehicles that support selling, marketing and general administrative activities the
Company accounts for the lease and non-lease components as a single lease component. These asset categories
comprise the majority of our leases. The lease and non-lease components of real estate and equipment leases
supporting production activities are not accounted for as a single lease component. Consideration for such contracts are
allocated to the lease component and non-lease components based upon relative standalone prices either observable or
estimated if observable prices are not readily available.

As a result of the impact of COVID-19 on our ability to operate certain parts of our business, during the year ended
December 31, 2020, we received immaterial rent concessions primarily on select office space. We will continue to
evaluate the nature and extent of potential COVID-19 impacts on our lease agreements.

The Hershey Company | 2020 Form 10-K | Page 72

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

The components of lease expense were as follows:

Lease expense
Operating lease cost

Finance lease cost:

Classification
Cost of sales or SM&A (1)

Amortization of ROU assets

Depreciation and amortization (1)

Interest on lease liabilities

Interest expense, net

Net lease cost (2)

2020

2019

44,547 $

42,580

8,202

4,475
57,224 $

7,821

4,467
54,868

(1) Supply chain-related amounts were included in cost of sales.
(2) Net lease cost does not include short-term leases, variable lease costs or sublease income, all of which are

immaterial.

Information regarding our lease terms and discount rates were as follows:

Weighted-average remaining lease term (years)

Operating leases

Finance leases

Weighted-average discount rate

Operating leases

Finance leases

2020

2019

12.5

30.1

3.8 %

5.9 %

14.3

31.4

3.8 %

6.0 %

Supplemental balance sheet information related to leases were as follows:

Leases
Assets

Classification

2020

2019

Operating lease ROU assets

Other non-current assets

224,268 $

220,678

Finance lease ROU assets, at cost

Property, plant and equipment, gross

Accumulated amortization

Accumulated depreciation

Finance lease ROU assets, net

Property, plant and equipment, net

101,426

(13,361)

88,065

101,142

(7,225)

93,917

Total leased assets

312,333 $

314,595

Liabilities
Current
Operating
Finance
Non-current
Operating
Finance

Total lease liabilities

Accrued liabilities
Current portion of long-term debt

Other long-term liabilities
Long-term debt

36,578 $
4,868

181,871
75,887
299,204 $

29,209
4,079

184,163
75,564
293,015

The Hershey Company | 2020 Form 10-K | Page 73

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

The maturity of our lease liabilities as of December 31, 2020 were as follows:

2021
2022

2023
2024
2025

Thereafter

Total lease payments

Less: Imputed interest
Total lease liabilities

Operating leases

Finance leases

Total

43,841 $
30,135

19,628
14,778
13,144

160,247
281,773

8,616 $
7,087

4,974
4,673
4,714

161,244
191,308

63,324
218,449 $

110,553
80,755 $

52,457
37,222

24,602
19,451
17,858

321,491
473,081

173,877
299,204

Supplemental cash flow and other information related to leases were as follows:

Cash paid for amounts included in the measurement of lease liabilities:

Operating cash flows from operating leases

Operating cash flows from finance leases

Financing cash flows from finance leases

ROU assets obtained in exchange for lease liabilities:

Operating leases

Finance leases

8. ASSETS AND LIABILITIES HELD FOR SALE

2020

2019

42,568 $

4,475 $

4,468 $

39,910

4,467

4,018

38,464 $

3,992 $

27,890

7,943

As of December 31, 2020, the following disposal group has been classified as held for sale and stated at the lower of
net book value or estimated sales value less costs to sell:

•

In October 2020, we entered into a definitive agreement to divest the LSFC joint venture, which was taken
out of operation during the second quarter of 2018. The transaction was subject to government approval and
other customary closing conditions. The sale of LSFC was completed in January 2021. Total proceeds from
the sale, net of cash divested, was immaterial.

During 2019, we completed the sale of one disposal group that had been previously classified as assets held for sale, as
follows:

•

In December 2019, we sold select Pennsylvania facilities and land for sales proceeds of approximately
$27,613, resulting in a gain on the sale of $11,289, which is recorded in the selling, marketing and
administrative expense caption within the Consolidated Statements of Income.

During 2018, we completed the sale of other disposal groups that had been previously classified as assets and liabilities
held for sale, as follows:

•

In April 2018, we sold the licensing rights for a non-core trademark relating to a brand marketed outside of
the United States for sale proceeds of approximately $13,000, realizing in a gain on the sale of $2,658, which
is recorded in the selling, marketing and administrative expense caption within the Consolidated Statements
of Income.

During the second and third quarters of 2018, we sold select China facilities that were taken out of operation
and classified as assets held for sale during the first quarter of 2017 in connection with the Operational

The Hershey Company | 2020 Form 10-K | Page 74

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Optimization Program (as defined in Note 9). Proceeds from the sale of these facilities totaled $27,468,
resulting in a gain on the sale of $6,562, which is recorded in the business realignment costs caption within
the Consolidated Statements of Income.

•

In July 2018, we sold the Tyrrells and SGM businesses, both of which were previously classified as held for
sale. Total proceeds from the sale of Tyrrells and SGM, net of cash divested, were approximately $171,950.
We recorded impairment charges of $28,817 to adjust the book values of the disposal groups to the sales
value less costs to sell.

9. BUSINESS REALIGNMENT ACTIVITIES

We periodically undertake business realignment activities designed to increase our efficiency and focus our business in
support of our key growth strategies. Costs associated with business realignment activities are classified in our
Consolidated Statements of Income as follows:

For the years ended December 31,

2020

2019

2018

Cost of sales
Selling, marketing and administrative expense

Business realignment costs

Costs associated with business realignment activities

2,209 $
10,801

18,503

31,513 $

— $

1,126

8,112

9,238 $

11,323
21,401

19,103

51,827

Costs recorded by program in 2020, 2019 and 2018 related to these activities were as follows:

For the years ended December 31,

International Optimization Program:

Severance

Other program costs

Margin for Growth Program:

Severance

Accelerated depreciation

Other program costs

Operational Optimization Program:

Gain on sale of facilities

Other program costs

Total

2020

2019

2018

18,977 $

10,366

— $

—

(653)

—

2,823

—

5,178

—

4,060

—

31,513 $

9,238 $

—

15,378

9,131

30,940

(6,562)

2,940

51,827

The following table presents the liability activity for costs qualifying as exit and disposal costs for the year ended
December 31, 2020:

Liability balance at December 31, 2019
2020 business realignment charges (1)
Cash payments
Liability balance at December 31, 2020 (reported within accrued liabilities and other long-term
liabilities)

Total

9,118
29,319
(25,689)

12,748

(1) The costs reflected in the liability roll-forward represent employee-related and certain third-party service

provider charges.

The Hershey Company | 2020 Form 10-K | Page 75

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

2020 International Optimization Program

In the fourth quarter of 2020, we commenced a program ("International Optimization Program") to streamline
resources and investments in select international markets, including the optimization of our China operating model that
will improve our operational efficiency and provide for a strong, sustainable and simplified base going forward.

The International Optimization Program is expected to be completed by mid-2022, with total pre-tax costs anticipated
to be $50,000 to $75,000. Cash costs are expected to be $40,000 to $65,000, primarily related to workforce reductions
of approximately 350 positions outside of the United States, costs to consolidate and relocate production, and third-
party costs incurred to execute these activities. The costs and related benefits of the International Optimization
Program relate to the International and Other segment. However, segment operating results do not include these
business realignment expenses because we evaluate segment performance excluding such costs.

For the year ended December 31, 2020, we recognized total costs associated with the International Optimization
Program of $29,343. These charges predominantly included severance and employee benefit costs. In addition, we
incurred other program costs, which related to third-party charges in support of our initiative to transform our China
operating model.

Margin for Growth Program

In the first quarter of 2017, the Company's Board of Directors ("Board") unanimously approved several initiatives
under a single program focused on improving global efficiency and effectiveness, optimizing the Company’s supply
chain, streamlining the Company’s operating model and reducing administrative expenses to generate long-term
savings.

For the years end ended December 31, 2020, 2019 and 2018, we recognized total costs associated with the Margin for
Growth Program of $2,170, $9,238, and $55,449 respectively. These charges included employee severance, largely
relating to initiatives to improve the cost structure of our corporate operating model as part of optimizing our global
supply chain. In addition, we incurred other program costs, which related primarily to third-party charges in support
of our initiative to improve global efficiency and effectiveness. This project was completed in mid-2020.

The costs and related benefits of the Margin for Growth Program relate approximately 63% to the North America
segment and 37% to the International and Other segment. However, segment operating results do not include these
business realignment expenses because we evaluate segment performance excluding such costs.

2016 Operational Optimization Program

In the second quarter of 2016, we commenced a program (the “Operational Optimization Program”) to optimize our
production and supply chain network, which included select facility consolidations. The program encompassed the
transition of our China chocolate and SGM operations into a united Golden Hershey platform, including the integration
of the China sales force, as well as workforce planning efforts and the consolidation of production within certain
facilities in China and North America.

During 2018, we incurred pre-tax costs totaling $2,940, relating primarily to third-party charges in support of our
initiative to optimize our production and supply chain network. In addition, we completed the sale of select China
facilities in 2018 that had been taken out of service in connection with the Operational Optimization Program resulting
in a gain of $6,562. This program was completed in 2018.

The Hershey Company | 2020 Form 10-K | Page 76

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

10. INCOME TAXES

The components of income before income taxes were as follows:

For the years ended December 31,
Domestic

Foreign
Income before income taxes

2020

2019

2018

1,405,254 $

1,211,051 $

89,743
1,494,997 $

169,733
1,380,784 $

1,195,645

214,416
1,410,061

The components of our provision for income taxes were as follows:

For the years ended December 31,

2020

2019

2018

Current:

Federal
State

Foreign

Deferred:

Federal

State

Foreign

117,348 $
46,198

29,158
192,704

24,486

3,746

(1,352)

26,880

179,358 $
38,232

31,514
249,104

14,958

1,865

(31,895)

(15,072)

151,107
38,243

13,405
202,755

35,035

7,572

(6,352)

36,255

Total provision for income taxes

219,584 $

234,032 $

239,010

U.S. Tax Cuts and Jobs Act of 2017

The U.S. Tax Cuts and Jobs Act, enacted in December 2017 (“U.S. tax reform”), significantly changed U.S. corporate
income tax laws by, among other things, reducing the U.S. corporate income tax rate to 21% starting in 2018 and
creating a territorial tax system with a one-time mandatory tax on previously deferred foreign earnings of U.S.
subsidiaries. During 2018, we recorded net benefits totaling $19.5 million as measurement period adjustments to the
net provisional charge related to the one-time mandatory tax on previously deferred earnings of non-U.S. subsidiaries.

Additionally, U.S. tax reform subjects a U.S. shareholder to current tax on global intangible low-taxed income
("GILTI") earned by certain foreign subsidiaries. We have elected to not recognize deferred taxes for temporary
differences until such differences reverse as GILTI in future years.

The Hershey Company | 2020 Form 10-K | Page 77

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Deferred taxes reflect temporary differences between the tax basis and financial statement carrying value of assets and
liabilities. The significant temporary differences that comprised the deferred tax assets and liabilities are as follows:

December 31,

Deferred tax assets:

Post-retirement benefit obligations

Accrued expenses and other reserves
Stock-based compensation
Derivative instruments

Pension
Lease liabilities

Accrued trade promotion reserves
Net operating loss carryforwards

Capital loss carryforwards

Other

Gross deferred tax assets

Valuation allowance

Total deferred tax assets

Deferred tax liabilities:

Property, plant and equipment, net

Acquired intangibles

Lease ROU assets

Inventories

Other

Total deferred tax liabilities

Net deferred tax liabilities
Included in:

Non-current deferred tax assets, net

Non-current deferred tax liabilities, net

Net deferred tax liabilities

2020

2019

58,059 $

86,412
18,831
15,550

8,203
64,192

25,877
154,445

15,401

10,027

456,997

(193,310)

263,687

180,633

156,439

46,778

21,086

58,410

463,346

(199,659) $

29,369 $

(229,028)

(199,659) $

56,384

88,590
19,304
16,864

3,952
64,988

21,709
160,584

26,022

9,685

468,082

(206,743)

261,339

161,449

144,314

48,419

29,158

46,984

430,324

(168,985)

31,033

(200,018)

(168,985)

Changes in deferred taxes were primarily due to accelerated tax depreciation on property, plant and equipment and tax
amortization of previously acquired intangibles.

The valuation allowances as of December 31, 2020 and 2019 were primarily related to capital loss carryforwards and
various foreign jurisdictions' net operating loss carryforwards and other deferred tax assets that we do not expect to
realize.

The Hershey Company | 2020 Form 10-K | Page 78

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

The following table reconciles the federal statutory income tax rate with our effective income tax rate:

For the years ended December 31,

Federal statutory income tax rate
Increase (reduction) resulting from:

State income taxes, net of Federal income tax benefits
Business realignment and impairment charges
Foreign rate differences

Historic and solar tax credits
U.S. tax reform

Tax contingencies
Stock compensation

Valuation allowance release
Other, net

2020

2019

2018

21.0 %

2.7
—
(0.5)

(7.7)
—

0.1
(0.6)

—
(0.3)

1.8
—
(1.5)

(3.4)
—

0.9
(1.3)

(1.5)
0.9

2.7
0.6
(2.0)

(3.5)
(1.4)

0.5
(0.3)

—
(0.6)

Effective income tax rate

14.7 %

16.9 %

17.0 %

A reconciliation of the beginning and ending amount of unrecognized tax benefits is as follows:

December 31,

Balance at beginning of year

Additions for tax positions taken during prior years

Reductions for tax positions taken during prior years

Additions for tax positions taken during the current year

Settlements

Expiration of statutes of limitations

Balance at end of year

2020

2019

108,383 $

10,641

(2,496)

3,354

—

(11,339)

97,530

9,327

(2,080)

10,472

(1,151)

(5,715)

108,543 $

108,383

The total amount of unrecognized tax benefits that, if recognized, would affect the effective tax rate was $103,213 as
of December 31, 2020 and $102,671 as of December 31, 2019.

We report accrued interest and penalties related to unrecognized tax benefits in income tax expense. We recognized a
net tax expense of $1,564, $3,824 and $1,785 in 2020, 2019 and 2018 , respectively, for interest and penalties.
Accrued net interest and penalties were $11,542 as of December 31, 2020 and $9,978 as of December 31, 2019.

The Company and its subsidiaries file tax returns in the United States, including various state and local returns, and in
other foreign jurisdictions. We are routinely audited by taxing authorities in our filing jurisdictions, and a number of
these disputes are currently underway, including multi-year controversies at various stages of review, negotiation and
litigation in Malaysia, Mexico, and the United States. The outcome of tax audits cannot be predicted with certainty,
including the timing of resolution or potential settlements. If any issues addressed in our tax audits are resolved in a
manner not consistent with management’s expectations, we could be required to adjust our provision for income taxes
in the period such resolution occurs. Based on our current assessments, we believe adequate provision has been made
for all income tax uncertainties.

We reasonably expect reductions in the liability for unrecognized tax benefits of approximately $6,803 within the next
12 months because of the expiration of statutes of limitations and settlements of tax audits.

The Hershey Company | 2020 Form 10-K | Page 79

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

As of December 31, 2020, we had approximately $762,601 of undistributed earnings of our international subsidiaries.
During 2020, previously undistributed earnings of certain international subsidiaries were no longer considered
indefinitely reinvested; however, the Company had previously recognized a one-time U.S. repatriation tax due under
U.S. tax reform, and as a result, only an immaterial amount of withholding tax was recognized. We intend to continue
to reinvest the remainder of the earnings outside of the United States for which there would be a material tax
implication to distributing, such as withholding tax, for the foreseeable future and, therefore, have not recognized
additional tax expense on these earnings beyond the one-time U.S. repatriation tax due under the 2017 Tax Cuts and
Jobs Act.

Investments in Partnerships Qualifying for Tax Credits

We invest in partnerships which make equity investments in projects eligible to receive federal historic and energy tax
credits. The investments are accounted for under the equity method and reported within other non-current assets in our
Consolidated Balance Sheets. The tax credits, when realized, are recognized as a reduction of tax expense under the
flow-through method, at which time the corresponding equity investment is written-down to reflect the remaining
value of the future benefits to be realized. For the years ended December 31, 2020, 2019 and 2018 we recognized
investment tax credits and related outside basis difference benefits totaling $146,021, $58,798 and $60,111,
respectively, and we wrote-down the equity investment by $125,579, $50,457 and $50,329, respectively, to reflect the
realization of these benefits. The equity investment write-down is reflected within other (income) expense, net in the
Consolidated Statements of Income (see Note 17).

Coronavirus Aid, Relief, and Economic Security Act

On March 27, 2020, the Coronavirus Aid, Relief, and Economic Security (“CARES”) Act was signed into law. The
CARES Act provides a substantial stimulus and assistance package intended to address the impact of the COVID-19
pandemic, including tax relief and government loans, grants and investments. The CARES Act did not have a material
impact on our consolidated financial statements for the year ended December 31, 2020.

11. PENSION AND OTHER POST-RETIREMENT BENEFIT PLANS

We sponsor a number of defined benefit pension plans. The primary plans are The Hershey Company Retirement Plan
and The Hershey Company Retirement Plan for Hourly Employees. These are cash balance plans that provide pension
benefits for most domestic employees hired prior to January 1, 2007. We also sponsor two post-retirement benefit
plans: health care and life insurance. The health care plan is contributory, with participants’ contributions adjusted
annually. The life insurance plan is non-contributory.

The Hershey Company | 2020 Form 10-K | Page 80

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Obligations and Funded Status

A summary of the changes in benefit obligations, plan assets and funded status of these plans is as follows:

December 31,
Change in benefit obligation
Projected benefit obligation at beginning of year
Service cost
Interest cost
Actuarial loss
Settlement
Currency translation and other
Benefits paid
Projected benefit obligation at end of year
Change in plan assets
Fair value of plan assets at beginning of year
Actual return on plan assets
Employer contributions
Settlement
Currency translation and other
Benefits paid
Fair value of plan assets at end of year
Funded status at end of year

Amounts recognized in the Consolidated Balance
Sheets:

Pension Benefits

Other Benefits

2020

2019

2020

2019

$ 1,105,206 $ 1,031,206
20,878
35,756
89,092
(21,445)
2,956
(53,237)
1,105,206

21,734
26,112
90,140
(52,938)
1,822
(23,238)
1,168,838

230,457 $
159
6,029
15,218
—
254
(8,809)
243,308

214,719
151
7,837
23,635
—
589
(16,474)
230,457

1,053,438
118,812
2,862
(52,938)
1,309
(23,238)
1,100,245

963,861
157,931
3,660
(21,445)
2,668
(53,237)
1,053,438

—
—
8,809
—
—
(8,809)
—

(68,593) $

(51,768) $

(243,308) $

—
—
16,474
—
—
(16,474)
—
(230,457)

Other assets
Accrued liabilities
Other long-term liabilities
Total

8,308 $
(6,174)
(70,727)
(68,593) $

10,481
(3,476)
(58,773)
(51,768) $

— $

(19,801)
(223,507)
(243,308) $

—
(19,251)
(211,206)
(230,457)

Amounts recognized in Accumulated Other
Comprehensive Income (Loss), net of tax:

Actuarial net (loss) gain
Net prior service credit (cost)
Net amounts recognized in AOCI

(205,193) $
21,706
(183,487) $

(216,443) $

27,031

(189,412) $

(10,718) $
—
(10,718) $

444
(219)
225

The project benefit obligation during 2020 was impacted by actuarial loss of $90,140 which was the result of the
discount rate assumption decreasing from 3.1% at December 31, 2019 to 2.3% at December 31, 2020. The
accumulated benefit obligation for all defined benefit pension plans was $1,123,102 as of December 31, 2020 and
$1,063,955 as of December 31, 2019.

The Hershey Company | 2020 Form 10-K | Page 81

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Plans with accumulated benefit obligations in excess of plan assets were as follows:

December 31,

Projected benefit obligation
Accumulated benefit obligation

Fair value of plan assets

Net Periodic Benefit Cost

The components of net periodic benefit cost were as follows:

2020

2019

759,200 $
718,335

682,299

709,651
674,017

647,402

For the years ended December 31,
Amounts recognized in net
periodic benefit cost

Service cost

Interest cost

Expected return on plan assets
Amortization of prior service

(credit) cost

Pension Benefits

Other Benefits

2020

2019

2018

2020

2019

2018

$ 21,734 $ 20,878 $ 21,223 $

159 $

151 $

230

26,112

35,756

31,943

(52,907)

(54,520)

(58,612)

6,029

—

7,837

—

811

(385)

—

6,923

—

836

—

300

(39)

—

(7,308)

(7,230)

(7,202)

Amortization of net loss (gain)

26,952

32,647

26,875

Curtailment credit

Settlement loss

—

(299)

13,421

5,498

20,211

Total net periodic benefit cost

$ 28,004 $ 33,029 $ 34,139 $

6,449 $

8,414 $

7,989

Change in plan assets and benefit
obligations recognized in AOCI,
pre-tax

Actuarial net (gain) loss

Prior service cost (credit)

$ (15,606) $ (52,028) $

3,715 $ 15,266 $ 23,956 $ (10,771)

7,310

7,232

7,198

(300)

(810)

(838)

Total recognized in other
comprehensive (income) loss, pre-
tax
Net amounts recognized in periodic
benefit cost and AOCI

(8,296) $ (44,796) $ 10,913 $ 14,966 $ 23,146 $ (11,609)

$ 19,708 $ (11,767) $ 45,052 $ 21,415 $ 31,560 $

(3,620)

The non-service cost components of net periodic benefit cost relating to pension and other post-retirement benefit
plans is reflected within other (income) expense, net in the Consolidated Statements of Income (see Note 17).

Assumptions

The weighted-average assumptions used in computing the year end benefit obligations were as follows:

December 31,

Discount rate

Rate of increase in compensation levels
Interest crediting rate

Pension Benefits

Other Benefits

2020

2019

2020

2019

2.3 %

3.5 %
4.7 %

3.1 %

3.6 %
4.7 %

2.5 %

N/A
N/A

3.2 %

N/A
N/A

The Hershey Company | 2020 Form 10-K | Page 82

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

The weighted-average assumptions used in computing net periodic benefit cost were as follows:

Pension Benefits

Other Benefits

For the years ended December 31,

2020

2019

2018

2020

2019

2018

Discount rate
Expected long-term return on plan assets

Rate of compensation increase

3.1 %
5.3 %

3.6 %

4.1 %
5.9 %

3.6 %

3.4 %
5.8 %

3.8 %

3.2 %
N/A

N/A

4.2 %
N/A

N/A

3.5 %
N/A

N/A

The Company’s discount rate assumption is determined by developing a yield curve based on high quality corporate
bonds with maturities matching the plans’ expected benefit payment streams. The plans’ expected cash flows are then
discounted by the resulting year-by-year spot rates. We base the asset return assumption on current and expected asset
allocations, as well as historical and expected returns on the plan asset categories.

We utilize a full yield curve approach in the estimation of service and interest costs by applying the specific spot rates
along the yield curve used in the determination of the benefit obligation to the relevant projected cash flows. This
approach provides a more precise measurement of service and interest costs by improving the correlation between the
projected cash flows to the corresponding spot rates along the yield curve. This approach does not affect the
measurement of our pension and other post-retirement benefit liabilities but generally results in lower benefit expense
in periods when the yield curve is upward sloping.

For purposes of measuring our post-retirement benefit obligation at December 31, 2020, we assumed a 6.1% annual
rate of increase in the per capita cost of covered health care benefits for 2021, grading down to 5.0% by 2025. For
purposes of measuring our post-retirement benefit obligation at December 31, 2019, we assumed a 6.4% annual rate of
increase in the per capita cost of covered health care benefits for 2020, grading down to 5.0% by 2025.

The valuations and assumptions reflect adoption of the Society of Actuaries updated Pri-2012 mortality tables with
MP-2020 and MP-2019 generational projection scales, which we adopted as of December 31, 2020 and 2019,
respectively. Adoption of the updated scales did not have a significant impact on our current pension obligations or
net period benefit cost since our primary plans are cash balance plans and most participants take lump-sum settlements
upon retirement.

Plan Assets

We broadly diversify our pension plan assets across public equity, fixed income, diversified credit strategies and
diversified alternative strategies asset classes. Our target asset allocation for our major domestic pension plans as of
December 31, 2020 was as follows:

Asset Class

Cash

Equity securities
Fixed income securities
Alternative investments, including real estate, listed infrastructure and other

Target Asset
Allocation

24%
51%
24%

As of December 31, 2020, actual allocations were consistent with the targets and within our allowable ranges. We
expect the level of volatility in pension plan asset returns to be in line with the overall volatility of the markets within
each asset class.

The Hershey Company | 2020 Form 10-K | Page 83

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

The following table sets forth by level, within the fair value hierarchy (as defined in Note 6), pension plan assets at
their fair values as of December 31, 2020:

Cash and cash equivalents

Equity securities:

Global all-cap (a)

Fixed income securities:

U.S. government/agency

Corporate bonds (b)
International government/corporate

bonds (c)

Diversified credit (d)

Alternative investments:

Global diversified assets (e)

Global real estate investment trusts (f)

Global infrastructure (g)

Quoted prices
in active
markets of
identical
assets
(Level 1)

Significant
other
observable
inputs
(Level 2)

Significant
other
unobservable
inputs
(Level 3)

Investments
Using NAV as
a Practical
Expedient
(1)

Total

613 $

21,287 $

— $

576 $

22,476

—

—
—

—

—
—

—

264,909

—

—
—

—

215,573

155,648

32,586

160,829

215,573

155,648

32,586

160,829

117,290
60,083

70,851

Total pension plan assets

613 $

21,287 $

— $ 1,078,345 $ 1,100,245

The following table sets forth by level, within the fair value hierarchy, pension plan assets at their fair values as of
December 31, 2019:

Cash and cash equivalents

Equity securities:

Global all-cap (a)

Fixed income securities:

U.S. government/agency

Corporate bonds (b)
International government/corporate

bonds (c)
Diversified credit (d)

Alternative investments:

Global diversified assets (e)
Global real estate investment trusts (f)
Global infrastructure (g)

Quoted prices
in active
markets of
identical
assets
(Level 1)

Significant
other
observable
inputs
(Level 2)

Significant
other
unobservable
inputs
(Level 3)

Investments
Using NAV as
a Practical
Expedient
(1)

Total

365 $

13,194 $

— $

629 $

14,188

—

—
—

—
—
—

—

—
—

—

248,222

—

—
—

264,066

136,896

32,407
103,793

264,066

136,896

32,407
103,793

—
—
—
13,194 $

146,681
53,159
54,026

146,681
—
53,159
—
54,026
—
— $ 1,039,879 $ 1,053,438

Total pension plan assets

365 $

(1) Certain investments that are measured at fair value using the net asset value per share (or its equivalent)

practical expedient have not been categorized in the fair value hierarchy but are included to reconcile to the
amounts presented in our Obligations and Funded Status table.

The Hershey Company | 2020 Form 10-K | Page 84

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

(a) This category comprises equity funds that primarily track the MSCI World Index or MSCI All Country World

Index.

(b) This category comprises fixed income funds primarily invested in investment grade and high yield bonds.

(c) This category comprises fixed income funds primarily invested in Canadian and other international bonds.
(d) This category comprises fixed income funds primarily invested in high yield bonds, loans, securitized debt, and

emerging market debt.

(e) This category comprises diversified funds invested across alternative asset classes.
(f) This category comprises equity funds primarily invested in publicly traded real estate securities.
(g) This category comprises equity funds primarily invested in publicly traded listed infrastructure securities.

The fair value of the Level 1 assets was based on quoted prices in active markets for the identical assets. The fair
value of the Level 2 assets was determined by management based on an assessment of valuations provided by asset
management entities and was calculated by aggregating market prices for all underlying securities.

Investment objectives for our domestic plan assets are:

•
•
•

To ensure high correlation between the value of plan assets and liabilities;
To maintain careful control of the risk level within each asset class; and
To focus on a long-term return objective.

We believe that there are no significant concentrations of risk within our plan assets as of December 31, 2020. We
comply with the rules and regulations promulgated under the Employee Retirement Income Security Act of 1974
(“ERISA”) and we prohibit investments and investment strategies not allowed by ERISA. We do not permit direct
purchases of our Company’s securities or the use of derivatives for the purpose of speculation. We invest the assets of
non-domestic plans in compliance with laws and regulations applicable to those plans.

Cash Flows and Plan Termination

Our policy is to fund domestic pension liabilities in accordance with the limits imposed by the ERISA, federal income
tax laws and the funding requirements of the Pension Protection Act of 2006. We fund non-domestic pension
liabilities in accordance with laws and regulations applicable to those plans.

We made total contributions to the pension plans of $2,862 during 2020. In 2019, we made total contributions of
$3,660 to the pension plans. For 2021, minimum funding requirements for our pension plans are approximately
$1,611.

Total benefit payments expected to be paid to plan participants, including pension benefits funded from the plans and
other benefits funded from Company assets, are as follows:

2021

2022

2023

2024

2025

2026-2030

Expected Benefit Payments

Pension Benefits
Other Benefits

$ 116,050 $ 101,245 $

19,769

18,174

98,348 $
17,167

94,155 $
16,244

90,546 $
15,227

369,540
64,235

Savings Plans

The Company sponsors several defined contribution plans to provide retirement benefits to employees. Contributions
to The Hershey Company 401(k) Plan and similar plans for non-domestic employees are based on a portion of eligible
pay up to a defined maximum. All matching contributions were made in cash. Expense associated with the defined
contribution plans was $52,793 in 2020, $47,651 in 2019 and $47,959 in 2018.

The Hershey Company | 2020 Form 10-K | Page 85

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

12. STOCK COMPENSATION PLANS

Share-based grants for compensation and incentive purposes are made pursuant to the Equity and Incentive
Compensation Plan (“EICP”). The EICP provides for grants of one or more of the following stock-based
compensation awards to employees, non-employee directors and certain service providers upon whom the successful
conduct of our business is dependent:

•
•
•
•
•

Non-qualified stock options ("stock options");
Performance stock units ("PSUs") and performance stock;
Stock appreciation rights;
Restricted stock units ("RSUs") and restricted stock; and
Other stock-based awards.

As of December 31, 2020, 65.8 million shares were authorized and approved by our stockholders for grants under the
EICP. The EICP also provides for the deferral of stock-based compensation awards by participants if approved by the
Compensation and Executive Organization Committee of our Board and if in accordance with an applicable deferred
compensation plan of the Company. Currently, the Compensation and Executive Organization Committee has
authorized the deferral of PSU and RSU awards by certain eligible employees under the Company’s Deferred
Compensation Plan. Our Board has authorized our non-employee directors to defer any portion of their cash retainer,
committee chair fees and RSUs awarded that they elect to convert into deferred stock units under our Directors’
Compensation Plan.

At the time stock options are exercised or PSUs and RSUs become payable, Common Stock is issued from our
accumulated treasury shares. Dividend equivalents are credited on RSUs on the same date and at the same rate as
dividends paid on our Common Stock. Dividend equivalents are charged to retained earnings and included in accrued
liabilities until paid.

Awards to employees eligible for retirement prior to the award becoming fully vested are amortized to expense over
the period through the date that the employee first becomes eligible to retire and is no longer required to provide
service to earn the award. In addition, historical data is used to estimate forfeiture rates and record share-based
compensation expense only for those awards that are expected to vest.

For the periods presented, compensation expense for all types of stock-based compensation programs and the related
income tax benefit recognized were as follows:

For the years ended December 31,

2020

2019

2018

Pre-tax compensation expense

Related income tax benefit

57,584 $

51,899 $

8,580

9,030

49,286

9,463

Compensation expenses for stock compensation plans are primarily included in selling, marketing and administrative
expense. As of December 31, 2020, total stock-based compensation expense related to non-vested awards not yet
recognized was $60,198 and the weighted-average period over which this amount is expected to be recognized was
approximately 1.9 years.

Stock Options

The exercise price of each stock option awarded under the EICP equals the closing price of our Common Stock on the
New York Stock Exchange on the date of grant. Each stock option has a maximum term of 10 years. Grants of stock
options provide for pro-rated vesting, typically over a four-year period. Expense for stock options is based on grant
date fair value and recognized on a straight-line method over the vesting period, net of estimated forfeitures.

The Hershey Company | 2020 Form 10-K | Page 86

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

A summary of activity relating to grants of stock options for the year ended December 31, 2020 is as follows:

Stock Options
Outstanding at beginning of the period

Granted
Exercised
Forfeited

Outstanding as of December 31, 2020
Options exercisable as of December 31, 2020

Weighted-
Average
Exercise Price
(per share)

$97.80

$157.32
$92.70
$102.44

$99.72
$98.29

Shares
2,420,461

15,260
(553,131)
(42,779)

1,839,811
1,406,063

Weighted-
Average
Remaining
Contractual
Term
5.7 years

Aggregate
Intrinsic Value

4.9 years
4.2 years

$
$

96,873
75,977

The weighted-average fair value of options granted was $21.31, $15.25 and $15.58 per share in 2020, 2019 and 2018,
respectively. The fair value was estimated on the date of grant using a Black-Scholes option-pricing model and the
following weighted-average assumptions:

For the years ended December 31,

2020

2019

2018

Dividend yields

Expected volatility

Risk-free interest rates

Expected term in years

2.1 %

17.5 %

1.3 %

6.7

2.7 %

17.0 %

2.5 %

6.5

2.4 %

16.6 %

2.8 %

6.6

•

"Dividend yields" means the sum of dividends declared for the four most recent quarterly periods, divided by
the average price of our Common Stock for the comparable periods;
"Expected volatility" means the historical volatility of our Common Stock over the expected term of each
grant;
"Risk-free interest rates" means the U.S. Treasury yield curve rate in effect at the time of grant for periods
within the contractual life of the stock option; and
"Expected term" means the period of time that stock options granted are expected to be outstanding based on
historical data.

The total intrinsic value of options exercised was $32,121, $115,786 and $38,382 in 2020, 2019 and 2018,
respectively.

As of December 31, 2020, there was $2,138 of total unrecognized compensation expense related to non-vested stock
option awards granted under the EICP, which we expect to recognize over a weighted-average period of 1.3 years.

The following table summarizes information about stock options outstanding as of December 31, 2020:

Options Outstanding

Options Exercisable

Number
Outstanding as
of 12/31/20

451,518
699,982
688,311
1,839,811

Weighted-
Average
Remaining
Contractual
Life in Years

Weighted-
Average
Exercise Price

3.5
6.1
4.5
4.9

$83.35
$101.70
$108.44
$99.72

Number
Exercisable
as of
12/31/20

447,523
409,235
549,305
1,406,063

Weighted-
Average
Exercise Price

$83.24
$102.90
$107.13
$98.29

Range of Exercise Prices

$34.89 - $96.65
$96.66 - $105.91
$105.92 - $157.32
$34.89 - $157.32

The Hershey Company | 2020 Form 10-K | Page 87

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Performance Stock Units and Restricted Stock Units
Under the EICP, we grant PSUs to selected executives and other key employees. Vesting is contingent upon the
achievement of certain performance objectives. We grant PSUs over 3-year performance cycles. If we meet targets
for financial measures at the end of the applicable 3-year performance cycle, we award a resulting number of shares of
our Common Stock to the participants. The number of shares may be increased to the maximum or reduced to the
minimum threshold based on the results of these performance metrics in accordance with the terms established at the
time of the award.

For PSUs granted, the target award is a combination of a market-based total shareholder return and performance-based
components. For market-based condition components, market volatility and other factors are taken into consideration
in determining the grant date fair value and the related compensation expense is recognized regardless of whether the
market condition is satisfied, provided that the requisite service has been provided. For performance-based condition
components, we estimate the probability that the performance conditions will be achieved each quarter and adjust
compensation expenses accordingly. The performance scores of PSUs granted in 2020, 2019, and 2018 can range
from 0% to 250% of the targeted amounts.

We recognize the compensation expense associated with PSUs ratably over the 3-year term. Compensation expense is
based on the grant date fair value because the grants can only be settled in shares of our Common Stock. The grant
date fair value of PSUs is determined based on the Monte Carlo simulation model for the market-based total
shareholder return component and the closing market price of the Company’s Common Stock on the date of grant for
performance-based components.

In 2020, 2019 and 2018, we awarded RSUs to certain executive officers and other key employees under the EICP. We
also awarded RSUs quarterly to non-employee directors.

We recognize the compensation expense associated with employee RSUs over a specified award vesting period based
on the grant date fair value of our Common Stock. We recognize expense for employee RSUs based on the straight-
line method. The compensation expense associated with non-employee director RSUs is recognized ratably over the
vesting period, net of estimated forfeitures.

A summary of activity relating to grants of PSUs and RSUs for the period ended December 31, 2020 is as follows:

Performance Stock Units and Restricted Stock Units

Number of
units

Weighted-average grant date fair
value for equity awards (per unit)

Outstanding at beginning of year

Granted

Performance assumption change (1)

Vested

Forfeited

Outstanding at end of year

1,089,916

353,037

128,431

(378,913)

(139,139)

1,053,332

$112.52

$161.30

$140.39

$109.99

$124.74

$135.11

(1) Reflects the net number of PSUs above and below target levels based on the performance metrics.

The following table sets forth information about the fair value of the PSUs and RSUs granted for potential future
distribution to employees and non-employee directors. In addition, the table provides assumptions used to determine
the fair value of the market-based total shareholder return component using the Monte Carlo simulation model on the
date of grant.

For the years ended December 31,

Units granted
Weighted-average fair value at date of grant
Monte Carlo simulation assumptions:

Estimated values

Dividend yields
Expected volatility

2020

353,037
161.30

80.08

2.0 %
17.3 %

2019

493,828
115.94

48.40

2.6 %
20.3 %

2018

457,315
97.86

29.17

2.6 %
20.4 %

The Hershey Company | 2020 Form 10-K | Page 88

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

•

"Estimated values" means the fair value for the market-based total shareholder return component of each PSU
at the date of grant using a Monte Carlo simulation model;
"Dividend yields" means the sum of dividends declared for the four most recently quarterly periods, divided
by the average price of our Common Stock for the comparable periods;
"Expected volatility" means the historical volatility of our Common Stock over the expected term of each
grant.

The fair value of shares vested totaled $56,294, $51,739 and $28,752 in 2020, 2019 and 2018, respectively.

Deferred PSUs, deferred RSUs and deferred stock units representing directors’ fees totaled 254,269 units as of
December 31, 2020. Each unit is equivalent to one share of the Company’s Common Stock.

13. SEGMENT INFORMATION

•

For segment reporting purposes, we use “segment income” to evaluate segment performance and allocate resources.
Segment income excludes unallocated general corporate administrative expenses, unallocated mark-to-market gains
and losses on commodity derivatives, business realignment and impairment charges, acquisition-related costs and other
unusual gains or losses that are not part of our measurement of segment performance. These items of our operating
income are managed centrally at the corporate level and are excluded from the measure of segment income reviewed
by the CODM as well the measure of segment performance used for incentive compensation purposes.

Accounting policies associated with our operating segments are generally the same as those described in Note 1.

Certain manufacturing, warehousing, distribution and other activities supporting our global operations are integrated to
maximize efficiency and productivity. As a result, assets and capital expenditures are not managed on a segment basis
and are not included in the information reported to the CODM for the purpose of evaluating performance or allocating
resources. We disclose depreciation and amortization that is generated by segment-specific assets, since these amounts
are included within the measure of segment income reported to the CODM.

The Hershey Company | 2020 Form 10-K | Page 89

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Our segment net sales and earnings were as follows:

For the years ended December 31,
Net sales:

North America
International and Other

Total

Segment income:
North America

International and Other

Total segment income
Unallocated corporate expense (1)
Unallocated mark-to-market losses (gains) on commodity
derivatives

Long-lived and intangible asset impairment charges (see Note 6)

Costs associated with business realignment activities (see Note 9)

Operating profit

Interest expense, net (see Note 4)

Other (income) expense, net (see Note 17)

Income before income taxes

2020

2019

2018

7,416,697 $
733,022

7,081,764 $
904,488

6,901,607
889,462

8,149,719 $

7,986,252 $

7,791,069

2,321,823 $

2,125,861 $

2,020,082

28,592
2,350,415
520,632

6,429

9,143

31,513

95,702
2,221,563
532,539

(28,651)

112,485

9,238

73,762
2,093,844
528,887

(168,263)

57,729

51,827

1,782,698

1,595,952

1,623,664

149,374

138,327

144,125

71,043

138,837

74,766

1,494,997 $

1,380,784 $

1,410,061

(1) Includes centrally-managed (a) corporate functional costs relating to legal, treasury, finance, and human resources,
(b) expenses associated with the oversight and administration of our global operations, including warehousing,
distribution and manufacturing, information systems and global shared services, (c) non-cash stock-based
compensation expense, (d) acquisition-related costs, and (e) other gains or losses that are not integral to segment
performance.

Activity within the unallocated mark-to-market losses (gains) on commodity derivatives is as follows:

For the years ended December 31,
Net gains on mark-to-market valuation of commodity derivative positions
recognized in income
Net gains (losses) on commodity derivative positions reclassified from
unallocated to segment income
Net losses (gains) on mark-to-market valuation of commodity derivative
positions recognized in unallocated derivative losses (gains)

2020

2019

2018

(6,593) $

(35,488) $

(69,379)

13,022

6,837

(98,884)

6,429 $

(28,651) $ (168,263)

As of December 31, 2020, the cumulative amount of mark-to-market gains on commodity derivatives that have been
recognized in our consolidated cost of sales and not yet allocated to reportable segments was $62,537. Based on our
forecasts of the timing of the recognition of the underlying hedged items, we expect to reclassify net pretax gains on
commodity derivatives of $40,766 to segment operating results in the next twelve months.

The Hershey Company | 2020 Form 10-K | Page 90

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Depreciation and amortization expense included within segment income presented above is as follows:

For the years ended December 31,

2020

2019

2018

North America
International and Other

Corporate (1)
Total

222,153 $
28,693

44,061
294,907 $

220,513 $
29,289

41,742
291,544 $

205,340
35,656

54,148
295,144

(1) Corporate includes non-cash asset-related accelerated depreciation and amortization related to business

realignment activities, as discussed in Note 9. Such amounts are not included within our measure of segment
income.

Additional information regarding our net sales and long-lived assets disaggregated by geographical region is as
follows:

For the years ended December 31,

2020

2019

2018

Net sales:

United States

Other

Total

Long-lived assets:

United States

Other

Total

7,042,804 $

6,722,617 $

1,106,915

1,263,635

8,149,719 $

7,986,252 $

6,535,675

1,255,394

7,791,069

1,836,114 $

1,717,606 $

1,668,186

449,141

435,533

462,108

2,285,255 $

2,153,139 $

2,130,294

The majority of our products are confectionery or confectionery-based and include chocolate and non-chocolate
confectionery products, gum and mint refreshment products, spreads, snack bites and mixes, as well as pantry items
such as baking ingredients, toppings and sundae syrups. Our snacks portfolio includes ready-to-eat popcorn, baked and
trans fat free snacks, protein bars and other better-for-you snacks. Additional information regarding our net sales
disaggregated by product line is as follows:

For the year ended December 31,
Net sales:

Confectionery and confectionery-based portfolio
Snacks portfolio

Total

2020

2019

2018

7,628,926 $
520,793
8,149,719 $

7,553,954 $
432,298
7,986,252 $

7,453,364
337,705
7,791,069

14. EQUITY AND NONCONTROLLING INTEREST

We had 1,055,000,000 authorized shares of capital stock as of December 31, 2020. Of this total, 900,000,000 shares
were designated as Common Stock, 150,000,000 shares were designated as Class B Common Stock ("Class B Stock")
and 5,000,000 shares were designated as Preferred Stock. Each class has a par value of one dollar per share.

Holders of the Common Stock and the Class B Stock generally vote together without regard to class on matters
submitted to stockholders, including the election of directors. The holders of Common Stock have 1 vote per share
and the holders of Class B Common Stock have 10 votes per share. However, the Common Stock holders, voting
separately as a class, are entitled to elect one-sixth of the Board. With respect to dividend rights, the Common Stock
holders are entitled to cash dividends 10% higher than those declared and paid on the Class B Common Stock.

The Hershey Company | 2020 Form 10-K | Page 91

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Class B Stock can be converted into Common Stock on a share-for-share basis at any time. During 2020 and 2019 no
shares of Class B Stock were converted into Common Stock. During 2018, 6,000 shares of Class B Stock were
converted into Common Stock.

Changes in the outstanding shares of Common Stock for the past three years were as follows:

For the years ended December 31,

Shares issued
Treasury shares at beginning of year

Stock repurchases:

2020

2019

2018

221,553,025
(12,723,592)

359,901,744
(150,172,840)

359,901,744
(149,040,927)

Shares repurchased in the open market under pre-approved
share repurchase programs
Shares repurchased directly from the Milton Hershey
School Trust
Shares repurchased to replace Treasury Stock issued for
stock options and incentive compensation

(951,138)

(1,386,193)

(1,406,093)

—

(450,000)

(2,674,349)

(615,719)

Stock issuances:

Shares issued for stock options and incentive
compensation

Retirement of treasury shares

Treasury shares at end of year

798,832

3,161,071

1,339,899

—

138,348,719

—

(13,325,898)

(12,723,592)

(150,172,840)

Change in Common Stock due to retirement of treasury shares

—

(138,348,719)

—

Net shares outstanding at end of year

208,227,127

208,829,433

209,728,904

We are authorized to purchase our outstanding shares in open market and privately negotiated transactions. The
programs have no expiration date and acquired shares of Common Stock will be held as treasury shares. Purchases
under approved share repurchase authorizations are in addition to our practice of buying back shares sufficient to offset
those issued under incentive compensation plans.

Retirement of Treasury Shares

During 2019, we retired 138,348,719 shares or $6,423,267 of the Company’s treasury shares previously repurchased.
Under the applicable state law, these shares resume the status of authorized and unissued shares upon retirement. In
accordance with our accounting policy, we record any excess of repurchase price over par value to retained earnings.
As a result, our retained earnings were reduced by $6,284,919 during 2019. This transaction was approved by the
Board on October 11, 2019.

Hershey Trust Company

Hershey Trust Company, as trustee for the Milton Hershey School Trust (the "Trust") and as direct owner of
investment shares, held 123,600 shares of our Common Stock as of December 31, 2020. As trustee for the Trust,
Hershey Trust Company held 60,612,012 shares of the Class B Common Stock as of December 31, 2020, and was
entitled to cast approximately 80% of all of the votes entitled to be cast on matters requiring the vote of both classes of
our common stock voting together. Hershey Trust Company, as trustee for the Trust, or any successor trustee, or
Milton Hershey School, as appropriate, must approve any issuance of shares of Common Stock or other action that
would result in it not continuing to have voting control of our Company.

The Hershey Company | 2020 Form 10-K | Page 92

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Noncontrolling Interest in Subsidiary

We currently own a 50% controlling interest in LSFC, a joint venture established in 2007 in China for the purpose of
manufacturing and selling product to the joint venture partners. As discussed in Note 8, in October 2020, we entered
into a definitive agreement to divest LSFC. The sale of LSFC was completed in January 2021.

A roll-forward showing the 2020 activity relating to the noncontrolling interest follows:

Balance, December 31, 2019
Net loss attributable to noncontrolling interest

Other comprehensive income - foreign currency translation adjustments
Balance, December 31, 2020

Noncontrolling
Interest

5,772
(3,295)

1,054
3,531

The 2020 net loss attributable to the noncontrolling interest reflects the 50% allocation of LSFC-related business
realignment and impairment costs (see Note 9).

15. COMMITMENTS AND CONTINGENCIES

Purchase obligations

We enter into certain obligations for the purchase of raw materials. These obligations are primarily in the form of
forward contracts for the purchase of raw materials from third-party brokers and dealers. These contracts minimize the
effect of future price fluctuations by fixing the price of part or all of these purchase obligations. Total obligations
consisted of fixed price contracts for the purchase of commodities and unpriced contracts that were valued using
market prices as of December 31, 2020.

The cost of commodities associated with the unpriced contracts is variable as market prices change over future periods.
We mitigate the variability of these costs to the extent that we have entered into commodities futures contracts or other
commodity derivative instruments to hedge our costs for those periods. Increases or decreases in market prices are
offset by gains or losses on commodities futures contracts or other commodity derivative instruments. Taking delivery
of and making payments for the specific commodities for use in the manufacture of finished goods satisfies our
obligations under the forward purchase contracts. For each of the three years in the period ended December 31, 2020,
we satisfied these obligations by taking delivery of and making payment for the specific commodities.

As of December 31, 2020, we had entered into agreements for the purchase of raw materials with various suppliers.
Subject to meeting our quality standards, the purchase obligations covered by these agreements were as follows as of
December 31, 2020:

in millions

2021

2022

2023

2024

2025

Purchase obligations

1,548.9 $

309.7 $

21.8 $

1.5 $

1.5

Environmental contingencies

We have a number of facilities that contain varying amounts of asbestos in certain locations within the facilities. Our
asbestos management program is compliant with current applicable regulations, which require that we handle or
dispose of asbestos in a special manner if such facilities undergo major renovations or are demolished. We do not
have sufficient information to estimate the fair value of any asset retirement obligations related to these facilities. We
cannot specify the settlement date or range of potential settlement dates and, therefore, sufficient information is not
available to apply an expected present value technique. We expect to maintain the facilities with repairs and
maintenance activities that would not involve or require the removal of significant quantities of asbestos.

The Hershey Company | 2020 Form 10-K | Page 93

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

Legal contingencies

We are subject to various pending or threatened legal proceedings and claims that arise in the ordinary course of our
business. While it is not feasible to predict or determine the outcome of such proceedings and claims with certainty, in
our opinion these matters, both individually and in the aggregate, are not expected to have a material effect on our
financial condition, results of operations or cash flows.

Collective Bargaining

As of December 31, 2020, the Company employed approximately 15,200 full-time and 1,680 part-time employees
worldwide. Collective bargaining agreements covered approximately 6,285 employees, or approximately 37% of the
Company’s employees worldwide. During 2021, agreements will be negotiated for certain employees at four facilities
outside of the United States, comprising approximately 70% of total employees under collective bargaining
agreements. We currently expect that we will be able to renegotiate such agreements on satisfactory terms when they
expire.

16. EARNINGS PER SHARE

We compute basic earnings per share for Common Stock and Class B common stock using the two-class method. The
Class B common stock is convertible into Common Stock on a share-for-share basis at any time. The computation of
diluted earnings per share for Common Stock assumes the conversion of Class B common stock using the if-converted
method, while the diluted earnings per share of Class B common stock does not assume the conversion of those shares.

The Hershey Company | 2020 Form 10-K | Page 94

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

We compute basic and diluted earnings per share based on the weighted-average number of shares of Common Stock
and Class B common stock outstanding as follows:

For the years ended December 31,

2020

2019

2018

Common
Stock

Class B
Common
Stock

Common
Stock

Class B
Common
Stock

Common
Stock

Class B
Common
Stock

Basic earnings per share:

Numerator:

Allocation of distributed earnings (cash
dividends paid)

$ 467,013 $ 173,719 $ 445,685 $ 164,627 $ 410,732 $ 151,789

Allocation of undistributed earnings

464,802

173,174

393,731

145,649

449,372

165,669

Total earnings—basic

$ 931,815 $ 346,893 $ 839,416 $ 310,276 $ 860,104 $ 317,458

Denominator (shares in thousands):

Total weighted-average shares—basic

147,832

60,614

148,841

60,614

149,379

60,614

Earnings Per Share—basic

6.30 $

5.72 $

5.64 $

5.12 $

5.76 $

5.24

Diluted earnings per share:

Numerator:

Allocation of total earnings used in basic
computation

Reallocation of total earnings as a result
of conversion of Class B common stock to
Common stock

$ 931,815 $ 346,893 $ 839,416 $ 310,276 $ 860,104 $ 317,458

346,893

—

310,276

—

317,458

—

(803)

Reallocation of undistributed earnings

—

(822)

—

(886)

—

Total earnings—diluted

$ 1,278,708 $ 346,071 $ 1,149,692 $ 309,390 $ 1,177,562 $ 316,655

Denominator (shares in thousands):

Number of shares used in basic
computation

Weighted-average effect of dilutive
securities:

Conversion of Class B common stock
to Common shares outstanding

Employee stock options

Performance and restricted stock units

147,832

60,614

148,841

60,614

149,379

60,614

600

368

—

60,614

785

462

—

60,614

651

345

—

Total weighted-average shares—diluted

209,414

60,614

210,702

60,614

210,989

60,614

Earnings Per Share—diluted

6.11 $

5.71 $

5.46 $

5.10 $

5.58 $

5.22

The earnings per share calculations for the years ended December 31, 2020, 2019 and 2018 excluded 15, 1,476 and
4,196 stock options (in thousands), respectively, that would have been antidilutive.

The Hershey Company | 2020 Form 10-K | Page 95

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

17. OTHER (INCOME) EXPENSE, NET

Other (income) expense, net reports certain gains and losses associated with activities not directly related to our core
operations. A summary of the components of other (income) expense, net is as follows:

For the years ended December 31,
Write-down of equity investments in partnerships qualifying
for historic and solar tax credits (see Note 10)
Non-service cost components of net periodic benefit cost
relating to pension and other post-retirement benefit plans
(see Note 11)

Other (income) expense, net
Total

2020

2019

2018

125,579 $

50,457 $

50,329

12,560

188
138,327 $

20,415

171
71,043 $

20,672

3,765
74,766

The Hershey Company | 2020 Form 10-K | Page 96

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

18. SUPPLEMENTAL BALANCE SHEET INFORMATION

The components of certain Consolidated Balance Sheet accounts are as follows:

December 31,
Inventories:

Raw materials
Goods in process
Finished goods
Inventories at FIFO
Adjustment to LIFO

Total inventories

Prepaid expenses and other:

Prepaid expenses
Other current assets

Total prepaid expenses and other

Property, plant and equipment:

Land
Buildings
Machinery and equipment
Construction in progress
Property, plant and equipment, gross
Accumulated depreciation

Property, plant and equipment, net

Other non-current assets:
Capitalized software, net
Operating lease ROU assets
Other non-current assets
Total other non-current assets

Accrued liabilities:

Payroll, compensation and benefits
Advertising, promotion and product allowances
Operating lease liabilities
Other

Total accrued liabilities

Other long-term liabilities:

Post-retirement benefits liabilities
Pension benefits liabilities
Operating lease liabilities
Other

Total other long-term liabilities

Accumulated other comprehensive loss:
Foreign currency translation adjustments
Pension and post-retirement benefit plans, net of tax
Cash flow hedges, net of tax

Total accumulated other comprehensive loss

2020

2019

388,600 $
104,841
645,664
1,139,105
(174,898)
964,207 $

95,669 $
158,809
254,478 $

131,513 $

1,387,106
3,169,754
276,514
4,964,887
(2,679,632)
2,285,255 $

187,673
224,268
143,946
555,887 $

237,342 $
309,537
36,578
198,309
781,766 $

223,507 $
70,727
181,871
207,329
683,434 $

(98,525) $
(194,205)
(45,352)
(338,082) $

271,125
98,842
614,698
984,665
(169,414)
815,251

84,058
156,022
240,080

105,627
1,298,985
3,120,003
209,788
4,734,403
(2,581,264)
2,153,139

153,842
220,678
137,480
512,000

230,518
279,440
29,209
163,205
702,372

211,206
58,773
184,163
201,635
655,777

(83,704)
(189,187)
(51,075)
(323,966)

The Hershey Company | 2020 Form 10-K | Page 97

THE HERSHEY COMPANY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(amounts in thousands, except share data or if otherwise indicated)

19. QUARTERLY DATA (Unaudited)

Summary quarterly results were as follows:

Year 2020

First

Second

Third

Fourth

Net sales
Gross profit
Net income attributable to The Hershey Company

Common stock:

Net income per share—Basic(a)
Net income per share—Diluted(a)
Dividends paid per share

Class B common stock:

Net income per share—Basic(a)
Net income per share—Diluted(a)
Dividends paid per share

Market price—common stock:

High

Low

Year 2019

Net sales

Gross profit

Net income attributable to The Hershey Company

Common stock:

Net income per share—Basic(a)
Net income per share—Diluted(a)
Dividends paid per share

Class B common stock:

Net income per share—Basic(a)
Net income per share—Diluted(a)
Dividends paid per share

Market price—common stock:

High
Low

$ 2,037,317 $ 1,707,329 $ 2,219,829 $ 2,185,244
962,071
291,387

1,080,024
447,283

792,552
268,901

866,622
271,137

1.33

1.29
0.773

1.21

1.21
0.702

1.33

1.29
0.773

1.21

1.20
0.702

2.21

2.14
0.804

2.00

2.00
0.731

1.44

1.39
0.804

1.31

1.30
0.731

160.95

111.43

146.46

125.85

149.59

126.75

155.12

137.46

First

Second

Third

Fourth

$ 2,016,488 $ 1,767,217 $ 2,134,422 $ 2,068,125

892,504

304,358

874,744

312,840

943,318

325,307

911,912

207,187

1.49

1.45

0.722

1.36

0.656

1.54

1.48

0.722

1.39

1.38

0.656

1.59

1.54

0.773

1.45

1.44

0.702

1.02

0.98

0.773

0.93

0.92

0.702

114.83
104.30

138.32
113.84

161.40
134.25

157.70
140.29

(a) Quarterly income per share amounts do not total to the annual amount due to changes in weighted-average shares outstanding

during the year.

The Hershey Company | 2020 Form 10-K | Page 98

Item 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND

FINANCIAL DISCLOSURE

None.

Item 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

The Company’s management, with the participation of the Company’s Chief Executive Officer and Chief Financial
Officer, has evaluated the effectiveness of the Company’s disclosure controls and procedures, as defined in Rules
13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934 (the “Exchange Act”), as of December 31, 2020.
Based on that evaluation, the Company’s Chief Executive Officer and Chief Financial Officer concluded that the
Company’s disclosure controls and procedures were effective as of December 31, 2020.

Design and Evaluation of Disclosure Controls and Procedures

Disclosure controls and procedures are controls and other procedures that are designed to ensure that information
required to be disclosed in the Company’s reports filed or submitted under the Exchange Act is recorded, processed,
summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and
forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that
information required to be disclosed in the Company’s reports filed under the Exchange Act is accumulated and
communicated to management, including the Company’s Chief Executive Officer and Chief Financial Officer, as
appropriate, to allow timely decisions regarding required disclosure.

Changes in Internal Control Over Financial Reporting

Management's report on the Company's internal control over financial reporting appears on the following page. There
were no changes in the Company’s internal control over financial reporting during the fourth quarter of 2020 that have
materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial
reporting.

We rely extensively on information systems and technology to manage our business and summarize operating results.
We are in the process of a multi-year implementation of a new global enterprise resource planning (“ERP”) system,
which will replace our existing operating and financial systems. The ERP system is designed to accurately maintain
the Company’s financial records, enhance operational functionality and provide timely information to the Company’s
management team related to the operation of the business. The implementation is expected to occur in phases over the
next several years. We have completed the implementation of certain processes, including our consolidated financial
reporting platform in the second quarter of 2018, as well as our trade promotions and direct marketing systems in the
first quarter of 2019. These transitions did not result in significant changes in our internal control over financial
reporting. However, as the next phases of the updated processes are rolled out in connection with the ERP
implementation, we will give appropriate consideration to whether these process changes necessitate changes in the
design of and testing for effectiveness of internal controls over financial reporting.

The Hershey Company | 2020 Form 10-K | Page 99

MANAGEMENT'S ANNUAL REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING

The management of The Hershey Company is responsible for establishing and maintaining adequate internal control
over financial reporting, as such term is defined in Exchange Act Rule 13a-15(f). The Company’s internal control
system was designed to provide reasonable assurance to the Company’s management and Board of Directors regarding
the preparation and fair presentation of published financial statements.

All internal control systems, no matter how well designed, have inherent limitations. Therefore, even those systems
determined to be effective can provide only reasonable assurance with respect to financial statement preparation and
presentation.

The Company’s management, including the Company’s Chief Executive Officer and Chief Financial Officer, assessed
the effectiveness of the Company’s internal control over financial reporting as of December 31, 2020. In making this
assessment, the Company’s management used the criteria set forth by the Committee of Sponsoring Organizations of
the Treadway Commission (COSO) in Internal Control–Integrated Framework (2013 edition). Based on this
assessment, management concluded that, as of December 31, 2020, the Company’s internal control over financial
reporting was effective based on those criteria.

The Company’s independent auditors have audited, and reported on, the Company’s internal control over financial
reporting as of December 31, 2020.

Item 9B. OTHER INFORMATION

None.

The Hershey Company | 2020 Form 10-K | Page 100

PART III

Item 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE.

The information regarding executive officers of the Company required by Item 401 of SEC Regulation S-K is
incorporated herein by reference from the disclosure included under the caption “Supplemental Item. Information
About Out Executive Officers” at the end of Part I of this Annual Report on Form 10-K.

The information required by Item 401 of SEC Regulation S-K concerning the directors and nominees for director of
the Company, together with a discussion of the specific experience, qualifications, attributes and skills that led the
Board to conclude that the director or nominee should serve as a director at this time, will be located in the Proxy
Statement in the section entitled “Proposal No. 1 – Election of Directors,” which information is incorporated herein by
reference.

Information regarding the identification of the Audit Committee as a separately-designated standing committee of the
Board and information regarding the status of one or more members of the Audit Committee as an “audit committee
financial expert” will be located in the Proxy Statement in the section entitled “Meetings and Committees of the Board
– Committees of the Board,” which information is incorporated herein by reference.

There are no inadvertent late filings under Section 16(a) of the Securities Exchange Act of 1934, as amended.

Information regarding our Code of Conduct applicable to our directors, officers and employees is located in Part I of
this Annual Report on Form 10-K, under the heading “Available Information.”

Item 11. EXECUTIVE COMPENSATION.

Information regarding the compensation of each of our named executive officers, including our Chief Executive
Officer, will be located in the Proxy Statement in the section entitled “Compensation Discussion & Analysis,” which
information is incorporated herein by reference. Information regarding the compensation of our directors will be
located in the Proxy Statement in the section entitled “Non-Employee Director Compensation,” which information is
incorporated herein by reference.

The information required by Item 407(e)(4) of SEC Regulation S-K will be located in the Proxy Statement in the
section entitled “Compensation Committee Interlocks and Insider Participation,” which information is incorporated
herein by reference.

The information required by Item 407(e)(5) of SEC Regulation S-K will be located in the Proxy Statement in the
section entitled “Compensation Committee Report,” which information is incorporated herein by reference.

Item 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND

RELATED STOCKHOLDER MATTERS.

Information concerning ownership of our voting securities by certain beneficial owners, individual nominees for
director, the named executive officers, including persons serving as our Chief Executive Officer and Chief Financial
Officer, and directors and executive officers as a group, will be located in the Proxy Statement in the section entitled
“Share Ownership of Directors, Management and Certain Beneficial Owners,” which information is incorporated
herein by reference.

Information regarding all of the Company’s equity compensation plans will be located in the Proxy Statement in the
section entitled “Equity Compensation Plan Information,” which information is incorporated herein by reference.

The Hershey Company | 2020 Form 10-K | Page 101

Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR

INDEPENDENCE.

Information regarding transactions with related persons will be located in the Proxy Statement in the section entitled
“Certain Transactions and Relationships,” which information is incorporated herein by reference. Information
regarding director independence will be located in the Proxy Statement in the section entitled “Corporate Governance
– Director Independence,” which information is incorporated herein by reference.

Item 14. PRINCIPAL ACCOUNTING FEES AND SERVICES.

Information regarding “Principal Accounting Fees and Services,” including the policy regarding pre-approval of audit
and non-audit services performed by our Company’s independent auditors, will be located in the Proxy Statement in
the section entitled “Information about our Independent Auditors,” which information is incorporated herein by
reference.

The Hershey Company | 2020 Form 10-K | Page 102

Item 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

PART IV

Item 15(a)(1): Financial Statements

The audited consolidated financial statements of The Hershey Company and its subsidiaries and the Report of
Independent Registered Public Accounting Firm thereon, as required to be filed, are located under Item 8 of this
Annual Report on Form 10-K.

Item 15(a)(2): Financial Statement Schedule

Schedule II—Valuation and Qualifying Accounts for The Hershey Company and its subsidiaries for the years ended
December 31, 2020, 2019 and 2018 is filed as part of this Annual Report on Form 10-K as required by Item 15(c).

We omitted other schedules because they are not applicable or the required information is set forth in the consolidated
financial statements or notes thereto.

Item 15(a)(3): Exhibits

The following exhibits are filed as part of, or incorporated by reference into, this Annual Report on Form 10-K.

EXHIBIT INDEX

Exhibit
Number
3.1

3.2

4.1

Description
The Company’s Restated Certificate of Incorporation, as amended, is incorporated by reference from Exhibit 3 to
the Company’s Quarterly Report on Form 10-Q for the quarter ended April 3, 2005.
The Company's By-laws, as amended and restated as of February 21, 2017, are incorporated by reference from
Exhibit 3.2 to the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2018.
The Company has issued certain long-term debt instruments, no one class of which creates indebtedness exceeding
10% of the total assets of the Company and its subsidiaries on a consolidated basis. These classes consist of the
following:
1) 8.8% Debentures due 2021#
2) 3.100% Notes due 2021

3) 2.625% Notes due 2023

4) 3.375% Notes due 2023

5) 2.050% Notes due 2024

6) 0.900% Notes due 2025

7) 3.200% Notes due 2025

8) 2.300% Notes due 2026

9) 7.200% Debentures due 2027

10) 2.450% Notes due 2029

11) 1.700% Notes due 2030

12) 3.375% Notes due 2046

13) 3.125% Notes due 2049

14) 2.650% Notes due 2050

15) Other Obligations

The Company undertakes to furnish copies of the agreements governing these debt instruments to the Securities and
Exchange Commission upon its request.
The Company's Description of Common Stock and Class B Common Stock registered under Section 12 of the
Exchange Act.*

4.2

The Hershey Company | 2020 Form 10-K | Page 103

10.1(a)

10.1(b)

10.1(c)

10.2

10.3

10.4(a)

10.4(b)

10.5

10.6(a)

10.6(b)

10.7

10.8

10.9(a)

10.9(b)

10.9(c)

10.9(d)

10.10(a)

10.10(b)

10.10(c)

Kit Kat® and Rolo® License Agreement (the “License Agreement”) between the Company and Rowntree
Mackintosh Confectionery Limited is incorporated by reference from Exhibit 10(a) to the Company’s Annual
Report on Form 10-K for the fiscal year ended December 31, 1980.#
Amendment to the License Agreement is incorporated by reference from Exhibit 19 to the Company’s Quarterly
Report on Form 10-Q for the quarter ended July 3, 1988.#
Assignment of the License Agreement by Rowntree Mackintosh Confectionery Limited to Société des Produits
Nestlé SA as of January 1, 1990 is incorporated by reference from Exhibit 19 to the Company’s Annual Report on
Form 10-K for the fiscal year ended December 31, 1990.#
Peter Paul/York Domestic Trademark & Technology License Agreement between the Company and Cadbury
Schweppes Inc. (now Kraft Foods Ireland Intellectual Property Limited) dated August 25, 1988, is incorporated by
reference from Exhibit 2(a) to the Company’s Current Report on Form 8-K dated September 8, 1988.#
Cadbury Trademark & Technology License Agreement between the Company and Cadbury Limited (now Cadbury
UK Limited) dated August 25, 1988, is incorporated by reference from Exhibit 2(a) to the Company’s Current
Report on Form 8-K dated September 8, 1988.#
Trademark and Technology License Agreement between Huhtamäki (now Iconic IP Interests, LLC) and the
Company dated December 30, 1996, is incorporated by reference from Exhibit 10 to the Company’s Current Report
on Form 8-K filed February 26, 1997.

Amended and Restated Trademark and Technology License Agreement between Huhtamäki (now Iconic IP
Interests, LLC) and the Company is incorporated by reference from Exhibit 10.2 to the Company’s Annual Report
on Form 10-K for the fiscal year ended December 31, 1999.

Five Year Credit Agreement dated as of July 2, 2019, among the Company and the banks, financial institutions and
other institutional lenders listed on the respective signature pages thereof (“Lenders”), Bank of America, N.A., as
administrative agent for the Lenders, JPMorgan Chase Bank, N.A., Citibank, N.A. and PNC Bank, National
Association, as syndication agents, Royal Bank of Canada, as documentation agent, and BofA Securities, Inc.,
JPMorgan Chase Bank, N.A., Citibank, N.A., PNC Capital Markets LLC and RBC Capital Markets, as joint lead
arrangers and joint book managers, is incorporated by reference from Exhibit 10.1 to the Company's Current Report
on Form 8-K filed July 2, 2019.
Master Innovation and Supply Agreement between the Company and Barry Callebaut, AG, dated July 13, 2007, is
incorporated by reference from Exhibit 10.1 to the Company’s Current Report on Form 8-K filed July 19, 2007.
First Amendment to Master Innovation and Supply Agreement between the Company and Barry Callebaut, AG,
dated April 14, 2011, is incorporated by reference from Exhibit 10.4 to the Company’s Quarterly Report on Form
10-Q for the quarter ended July 3, 2011.

Supply Agreement for Monterrey, Mexico, between the Company and Barry Callebaut, AG, dated July 13, 2007, is
incorporated by reference from Exhibit 10.2 to the Company’s Current Report on Form 8-K filed July 19, 2007.
The Company’s Equity and Incentive Compensation Plan, amended and restated February 22, 2011, and approved
by our stockholders on April 28, 2011, is incorporated by reference from Appendix B to the Company’s proxy
statement filed March 15, 2011.+
Form of Notice of Award of Restricted Stock Units (pre-February 15, 2016 version) is incorporated by reference
from Exhibit 10.9 to the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2015.+
Form of Notice of Award of Restricted Stock Units (effective February 15, 2016 - February 21, 2017 version) is
incorporated by reference from Exhibit 10.10(b) to the Company’s Annual Report on Form 10-K for the fiscal year
ended December 31, 2016.+
Form of Notice of Award of Restricted Stock Units (February 22, 2017 - February 25, 2019 version) is incorporated
by reference from Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the quarter ended April 2,
2017.+
Form of Notice of Award of Restricted Stock Units (effective February 26, 2019) is incorporated by reference from
Exhibit 10.1 to the Company's Quarterly Report on Form 10-Q for the quarter ended March 31, 2019.+
Form of Notice of Special Award of Restricted Stock Units (pro-rata vest, pre-February 15, 2016 version) is
incorporated by reference from Exhibit 10.2 to the Company’s Current Report on Form 8-K filed June 16, 2011.+
Form of Notice of Special Award of Restricted Stock Units (pro-rata vest, effective February 15, 2016 - February
21, 2017 version) is incorporated by reference from Exhibit 10.1 to the Company’s Current Report on Form 8-K
filed June 17, 2016.+
Form of Notice of Special Award of Restricted Stock Units (pro-rata vest, February 22, 2017 - February 25, 2019
version) is incorporated by reference from Exhibit 10.2(a) to the Company’s Quarterly Report on Form 10-Q for
the quarter ended April 2, 2017.+

The Hershey Company | 2020 Form 10-K | Page 104

10.10(d)

10.10(e)

10.10(f)

10.10(g)

10.11(a)

10.11(b)

10.11(c)

10.11(d)

10.12(a)

10.12(b)

10.12(c)

10.12(d)

10.13

10.14

10.15

10.16(a)

10.16(b)

10.17

10.18

10.19

Form of Notice of Special Award of Restricted Stock Units (pro-rata vest, effective February 26, 2019) is
incorporated by reference from Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q for the quarter
ended March 31, 2019.+
Form of Notice of Special Award of Restricted Stock Units (3-year cliff vest, pre-February 22, 2017 version) is
incorporated by reference from Exhibit 10.1 to the Company’s Current Report on Form 8-K filed February 18,
2016.+
Form of Notice of Special Award of Restricted Stock Units (3-year cliff vest, February 22, 2017 - February 25,
2019 version) is incorporated by reference from Exhibit 10.2(b) to the Company’s Quarterly Report on Form 10-Q
for the quarter ended April 2, 2017.+
Form of Notice of Special Award of Restricted Stock Units (3-year cliff vest, effective February 26, 2019) is
incorporated by reference from Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q for the quarter
ended March 31, 2019.+
Terms and Conditions of Nonqualified Stock Option Awards under the Equity and Incentive Compensation Plan
(pre-February 15, 2016 version) is incorporated by reference from Exhibit 10.2 to the Company’s Current Report
on Form 8-K filed February 24, 2012.+
Terms and Conditions of Nonqualified Stock Option Awards under the Equity and Incentive Compensation Plan
(effective February 15, 2016 - February 21, 2017 version) is incorporated by reference from Exhibit 10.12(b) to the
Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2016.+
Terms and Conditions of Nonqualified Stock Option Awards under the Equity and Incentive Compensation Plan
(February 22, 2017 - February 25, 2019 version) is incorporated by reference from Exhibit 10.3 to the Company’s
Quarterly Report on Form 10-Q for the quarter ended April 2, 2017.+
Terms and Conditions of Nonqualified Stock Option Awards under the Equity and Incentive Compensation Plan
(effective February 26, 2019) is incorporated by reference from Exhibit 10.4 to the Company’s Quarterly Report on
Form 10-Q for the quarter ended March 31, 2019.+
Form of Notice of Award of Performance Stock Units (pre-February 15, 2016 version) is incorporated by reference
from Exhibit 10.1 to the Company's Current Report on Form 8-K filed February 24, 2012.+
Form of Notice of Award of Performance Stock Units (effective February 15, 2016 - February 21, 2017 version) is
incorporated by reference from Exhibit 10.13(b) to the Company’s Annual Report on Form 10-K for the fiscal year
ended December 31, 2016.+
Form of Notice of Award of Performance Stock Units (February 22, 2017 - February 25, 2019 version) is
incorporated by reference from Exhibit 10.4 to the Company’s Quarterly Report on Form 10-Q for the quarter
ended April 2, 2017.+
Form of Notice of Award of Performance Stock Units (effective February 26, 2019) is incorporated by reference
from Exhibit 10.5 to the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2019.+
Form of Notice of Special Award of Performance Stock Units is incorporated by reference from Exhibit 10.1 to the
Company’s Current Report on Form 8-K filed May 5, 2017.+
The Long-Term Incentive Program Participation Agreement is incorporated by reference from Exhibit 10.2 to the
Company's Current Report on Form 8-K filed February 18, 2005.+
The Company’s Deferred Compensation Plan, Amended and Restated as of June 27, 2012, is incorporated by
reference from Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q for the quarter ended July 1, 2012.+
The Company’s Supplemental Executive Retirement Plan, Amended and Restated as of October 2, 2007, is
incorporated by reference from Exhibit 10.6 to the Company’s Annual Report on Form 10-K for the fiscal year
ended December 31, 2007.+
First Amendment to the Company’s Supplemental Executive Retirement Plan, Amended and Restated as of
October 2, 2007, is incorporated by reference from Exhibit 10.5 to the Company’s Annual Report on Form 10-K
for the fiscal year ended December 31, 2008.+
The Company’s Compensation Limit Replacement Plan, Amended and Restated as of January 1, 2009, is
incorporated by reference from Exhibit 10.6 to the Company’s Annual Report on Form 10-K for the fiscal year
ended December 31, 2008.+
The Company’s Executive Benefits Protection Plan (Group 3A), Amended and Restated as of June 27, 2012, is
incorporated by reference from Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q for the quarter
ended July 1, 2012.+
The Company's Executive Benefits Protection Plan (Group 3), Amended and Restated as of June 27, 2012, is
incorporated by reference from Exhibit 10.18 to the Company’s Annual Report on Form 10-K for the fiscal year
ended December 31, 2015.+

The Hershey Company | 2020 Form 10-K | Page 105

10.20

10.21(a)

10.21(b)

10.22

10.23

21.1

23.1

31.1

31.2

32.1

101.INS

Executive Confidentiality and Restrictive Covenant Agreement, adopted as of February 16, 2009, is incorporated
by reference from Exhibit 10.4 to the Company’s Annual Report on Form 10-K for the fiscal year ended
December 31, 2008.+
Employee Confidentiality and Restrictive Covenant Agreement, amended as of February 18, 2013, is incorporated
by reference from Exhibit 10.1 to the Company's Quarterly Report on Form 10-Q for the quarter ended March 31,
2013.+
Employee Confidentiality and Restrictive Covenant Agreement, amended as of October 10, 2016, is incorporated
by reference from Exhibit 10.21(b) to the Company’s Annual Report on Form 10-K for the fiscal year ended
December 31, 2016.+
Executive Employment Agreement, effective as of March 1, 2017, by and between the Company and Michele G.
Buck is incorporated by reference from Exhibit 10.1 to the Company’s Current Report on Form 8-K/A filed
February 24, 2017.+
The Company’s Directors’ Compensation Plan, Amended and Restated as of December 2, 2008, is incorporated by
reference from Exhibit 10.8 to the Company’s Annual Report on Form 10-K for the fiscal year ended December 31,
2008.+
Subsidiaries of the Registrant.*

Consent of Ernst & Young LLP.*

Certification of Michele G. Buck, Chief Executive Officer, pursuant to Section 302 of the Sarbanes-Oxley Act of
2002.*
Certification of Steven E. Voskuil, Chief Financial Officer, pursuant to Section 302 of the Sarbanes-Oxley Act of
2002.*
Certification of Michele G. Buck, Chief Executive Officer, and Steven E. Voskuil, Chief Financial Officer,
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.**
XBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL
tags are embedded within the Inline XBRL document.

101.SCH

XBRL Taxonomy Extension Schema

101.CAL

XBRL Taxonomy Extension Calculation Linkbase

101.LAB

XBRL Taxonomy Extension Label Linkbase

101.PRE

XBRL Taxonomy Extension Presentation Linkbase

101.DEF

XBRL Taxonomy Extension Definition Linkbase

104

The cover page from the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2020,
formatted in Inline XBRL and contained in Exhibit 101.

Filed herewith

Furnished herewith

Management contract, compensatory plan or arrangement

Pursuant to Instruction 1 to Regulation S-T Rule 105(d), no hyperlink is required for any exhibit incorporated by
reference that has not been filed with the SEC in electronic format

Item 16. FORM 10-K SUMMARY

None.

The Hershey Company | 2020 Form 10-K | Page 106

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Company has
duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, this 17th day
of February, 2021.

SIGNATURES

THE HERSHEY COMPANY
(Registrant)

By:

/s/ STEVEN E. VOSKUIL
Steven E. Voskuil
Chief Financial Officer and Chief Accounting Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the
following persons on behalf of the Company and in the capacities and on the date indicated.

Signature

Title

Date

/s/ MICHELE G. BUCK

Chairman of the Board, President and Chief Executive Officer

February 17, 2021

Michele G. Buck

(Principal Executive Officer)

/s/ STEVEN E. VOSKUIL

Chief Financial Officer and Chief Accounting Officer

February 17, 2021

Steven E. Voskuil

(Principal Financial and Accounting Officer)

/s/ ANTHONY J. PALMER

Lead Independent Director

February 17, 2021

Anthony J. Palmer

/s/ PAMELA M. ARWAY

Director

Pamela M. Arway

/s/ JAMES W. BROWN

Director

James W. Brown

/s/ VICTOR L. CRAWFORD

Director

Victor L. Crawford

/s/ CHARLES A. DAVIS

Director

Charles A. Davis

/s/ ROBERT M. DUTKOWSKY

Director

Robert M. Dutkowsky

/s/ MARY KAY HABEN

Director

Mary Kay Haben

/s/ JAMES C. KATZMAN

Director

James C. Katzman

/s/ M. DIANE KOKEN

Director

M. Diane Koken

/s/ ROBERT M. MALCOLM

Director

Robert M. Malcolm

/s/ JUAN R. PEREZ

Director

Juan R. Perez

/s/ WENDY L. SCHOPPERT

Director

Wendy L. Schoppert

/s/ DAVID L. SHEDLARZ

Director

David L. Shedlarz

The Hershey Company | 2020 Form 10-K | Page 107

February 17, 2021

THE HERSHEY COMPANY AND SUBSIDIARIES
SCHEDULE II—VALUATION AND QUALIFYING ACCOUNTS
For the Years Ended December 31, 2020, 2019 and 2018

Additions

Balance at
Beginning
of Period

Charged
to
Costs and
Expenses

Charged
to Other
Accounts

Deductions
from
Reserves

Balance
at End
of Period

Description

In thousands of dollars

For the year ended December 31, 2020

Allowances deducted from assets

Accounts receivable—trade, net (a)
Valuation allowance on net deferred taxes (b)

24,966 $ 180,764 $
206,743

2,603

Inventory obsolescence reserve (c)
Total allowances deducted from assets

22,049

27,162

$ 253,758 $ 210,529 $

— $ (180,755) $
—

(16,036)

24,975
193,310

(31,508)

17,703
—
— $ (228,299) $ 235,988

For the year ended December 31, 2019

Allowances deducted from assets

Accounts receivable—trade, net (a)

24,610 $ 159,140 $

— $ (158,784) $

24,966

Valuation allowance on net deferred taxes (b)

239,959

(26,270)

Inventory obsolescence reserve (c)

20,136

27,157

—

(6,946)

206,743

(25,244)

22,049

Total allowances deducted from assets

$ 284,705 $ 160,027 $

— $ (190,974) $ 253,758

For the year ended December 31, 2018

Allowances deducted from assets

Accounts receivable—trade, net (a)

41,792 $ 222,819 $

— $ (240,001) $

24,610

Valuation allowance on net deferred taxes (b)

Inventory obsolescence reserve (c)

312,148

19,348

18,413

32,379

—

(90,602)

239,959

(31,591)

20,136

Total allowances deducted from assets

$ 373,288 $ 273,611 $

— $ (362,194) $ 284,705

(a) Includes allowances for doubtful accounts, anticipated discounts and write-offs of uncollectible accounts
receivable.
(b) Includes adjustments to the valuation allowance for deferred tax assets that we do not expect to realize, as well
as the release of valuation allowances.
(c) Includes adjustments to the inventory reserve, transfers, disposals and write-offs of obsolete inventory.

The Hershey Company | 2020 Form 10-K | Page 108

Exhibit 31.1

I, Michele G. Buck, certify that:

CERTIFICATION

I have reviewed this Annual Report on Form 10-K of The Hershey Company;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material
fact necessary to make the statements made, in light of the circumstances under which such statements were made, not
misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present
in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the
periods presented in this report;

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting
(as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be
designed under our supervision, to ensure that material information relating to the registrant, including its
consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in
which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to
be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting
and the preparation of financial statements for external purposes in accordance with generally accepted
accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered
by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred

during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual
report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control
over financial reporting; and

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control
over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or
persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial

reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize
and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in

the registrant’s internal control over financial reporting.

/s/ MICHELE G. BUCK
Michele G. Buck
Chief Executive Officer

February 17, 2021

The Hershey Company | 2020 Form 10-K | Page 109

Exhibit 31.2

I, Steven E. Voskuil, certify that:

CERTIFICATION

I have reviewed this Annual Report on Form 10-K of The Hershey Company;

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial

reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize
and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in

the registrant’s internal control over financial reporting.

/S/ STEVEN E. VOSKUIL
Steven E. Voskuil
Chief Financial Officer

February 17, 2021

The Hershey Company | 2020 Form 10-K | Page 110

CERTIFICATION

Exhibit 32.1

Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned officers of The Hershey Company (the
“Company”) hereby certify that the Company’s Annual Report on Form 10-K for the year ended December 31, 2020 (the
“Report”) fully complies with the requirements of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of
1934 and that the information contained in the Report fairly presents, in all material respects, the financial condition and
results of operations of the Company.

Date:

February 17, 2021

/s/ MICHELE G. BUCK

Michele G. Buck
Chief Executive Officer

Date:

February 17, 2021

/s/ STEVEN E. VOSKUIL

Steven E. Voskuil
Chief Financial Officer

A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or
otherwise adopting the signature that appears in typed form within the electronic version of this written statement required by
Section 906, has been provided to the Company and will be retained by the Company and furnished to the Securities and
Exchange Commission or its staff upon request.

The Hershey Company | 2020 Form 10-K | Page 111

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Directors and Officers as of April 7, 2021

Directors

Charles A. Davis
Chief Executive Officer
Stone Point Capital LLC
Greenwich, CT

Robert M. Dutkowsky
Former Executive Chairman and
Chief Executive Officer
Tech Data Corporation
Clearwater, FL

Mary Kay Haben
Former President, North America
Wm. Wrigley Jr. Company
Chicago, IL

James C. Katzman
Director, Hershey Trust Company;
Member, Board of Managers
Milton Hershey School

M. Diane Koken
Chairman of the Board
Hershey Trust Company and
Milton Hershey School

Robert M. Malcolm
Former President
Global Marketing, Sales & Innovation
Diageo PLC
London, UK

Juan R. Perez
Chief Information and
Engineering Officer
United Parcel Service, Inc.
Atlanta, GA

Wendy L. Schoppert
Former Executive Vice President and
Chief Financial Officer
Sleep Number Corporation
Minneapolis, MN

David L. Shedlarz
Former Vice Chairman
Pfizer Inc.
New York, NY

Compensation and
Executive Organization
Pamela M. Arway*
Victor L. Crawford
Charles A. Davis
Mary Kay Haben
M. Diane Koken
Anthony J. Palmer**
Juan R. Perez

Committees
Finance and Risk
Management
Robert M. Malcolm*
Pamela M. Arway
Robert M. Dutkowsky
James C. Katzman
Anthony J. Palmer**
Juan R. Perez
Wendy L. Schoppert
David L. Shedlarz

Governance
Mary Kay Haben*
James W. Brown
Charles A. Davis
Robert M. Dutkowsky
James C. Katzman
Anthony J. Palmer

Executive
Michele G. Buck*
Pamela M. Arway
Mary Kay Haben
Robert M. Malcolm
Anthony J. Palmer
David L. Shedlarz

Michele G. Buck
Chairman of the Board
President and Chief Executive Officer
The Hershey Company

Anthony J. Palmer
Lead Independent Director
The Hershey Company
Chief Executive Officer
TropicSport
Dallas, TX

Pamela M. Arway
Former Executive
American Express Company, Inc.
New York, NY

James W. Brown
Director, Hershey Trust Company;
Member, Board of Managers
Milton Hershey School

Victor L. Crawford
Chief Executive Officer
Pharmaceutical Segment
Cardinal Health, Inc.
Dublin, OH

Audit
David L. Shedlarz*
James W. Brown
Victor L. Crawford
M. Diane Koken
Robert M. Malcolm
Anthony J. Palmer**
Wendy L. Schoppert

* Committee Chair
** Ex-Officio

Michele G. Buck
Chairman of the Board
President and Chief Executive Officer

Hector de la Barreda
President, Amplify & New Ventures

Rohit Grover
President, International

Jennifer McCalman
Vice President
Chief Accounting Officer

Transfer Agent and Registrar

Computershare

Standard Delivery:
P.O. Box 505000, Louisville, KY 40233-5000
Overnight Delivery:
462 South 4th Street, Suite 1600, Louisville, KY 40202
Domestic Holders: (800) 851-4216
Foreign Holders: (201) 680-6578
Hearing Impaired (Domestic): (800) 952-9245
Hearing Impaired (Foreign): (312) 588-4110
www.computershare.com/investor

Officers

Charles R. Raup
President, U.S.

Jason R. Reiman
Senior Vice President
Chief Supply Chain Officer

Kristen J. Riggs
Senior Vice President
Chief Growth Officer

Stockholder Information

Christopher M. Scalia
Senior Vice President
Chief Human Resources Officer

James Turoff
Assistant Secretary

Steven E. Voskuil
Senior Vice President
Chief Financial Officer

Investor Relations Contact / Financial Information

Melissa Poole
Vice President, Investor Relations & Corporate Finance
19 East Chocolate Avenue
P. O. Box 819
Hershey, PA 17033-0819
(800) 539-0261
www.thehersheycompany.com

GENERAL INFORMATION
REGARDING ANNUAL MEETING

May 17, 2021
10:00 a.m. Eastern Daylight Time

Virtual Meeting Site:
www.virtualshareholdermeeting.com/HSY2021

Listen to Meeting: 1-877-328-2502