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FY2014 Annual Report · The Marcus Corporation
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Britain’s  leading  retirement  housebuilderAnnual Report and  Accounts 2014 
 
 
 
 
 
 
 
 
 
McCarthy & Stone is Britain’s leading 
retirement housebuilder with a c.70% 
share of the owner-occupied market. 

We buy land and then build, sell and 
manage high quality retirement 
developments. We have sold c.50,000 
apartments across more than 1,000 
locations since 1977.

Claridge House, Littlehampton

Front cover: Horton Mill Court, Droitwich

Our Performance
Highlights

01

 > Strong growth with new 

 > Increased investment  

management, generating profit 
before tax1 of £63.2 million 

in land and build: 
 – 74 new development sites 

 > Growth in sales volumes, 

capitalising on increasing market 
demand for specialist retirement 
housing 

 > Increased operational 

efficiency, improved cost 
discipline and greater 
regionalisation of the business, 
including the launch of a new 
North London office, our first  
new region for 14 years

acquired since September 2013

 – Attractive and profitable land 
bank – 8,701 plots, over five 
years’ supply

 – Doubling the size of the 
business to more than  
3,000 units per annum  
over the medium term

 – Capturing a wider share of  
the growing retiree market

Legal completions
2014
2013
2012

1,677

1,527

1,370

Net average selling price1 (£k)
2014
2013
2012

167

184

Profit before tax1 (£ million)  
2014
2013
2012

12.5

7.2

214

63.2

 > Robust platform for  
sustained growth:
 – New leadership team with 

Land bank (plots)
2014
2013
2012

8,701

8,368
8,312

1 

 Please refer to Glossary of Financial Terms on  
page 70 for definitions of the financial terms used

considerable sector experience
 – Strong balance sheet and cash 
generation supporting £2 billion 
investment in land and build 
over the next four years

 – All planning consents in place 
to deliver sales to 2015/16
 – All land under control to  
deliver sales to 2016/17
 – Improving margins and  

returns on capital

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 
02

Hilltree Court, Giffnock

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk03

Contents

Our Market 

Saxon Grange, Chipping Campden

See page 08

Our Distinct Business Model 

Jenner Court, Cheltenham

See page 10

Our Products and Services 

Cartwright Court, Malvern

Our Customers 

See page 18

Mr and Mrs Malcolm, homeowners

See page 28

Strategic Report 
01  Our Performance
03  Contents
04  Our Business
06  Chairman’s Review
08  Our Market
10  Our Distinct Business Model
14  CEO’s Review
16  Our Strategy
18  Our Products
24  Our Services
26  Our Portfolio
28  Our Customers
30  CFO’s Review
32  Key Performance Indicators
34  Risk Management 
36  Corporate Social  
Responsibility

Corporate Governance
40  Board of Directors
42  Executive Leadership Team
44  Corporate Governance Report
46  Report of the Audit Committee
48  Report of the  

Nominations Committee
48  Report of the Remuneration 

Committee
49  Directors’ Report
51  Statement of Directors’ 

Responsibilities
Independent Auditor’s Report

52 

Financial Statements
53  Group Profit and Loss Account
54  Balance Sheets
55  Group Cash Flow Statement
56  Notes to the Financial Statements
69  General Company Information
70  Glossary of Financial Terms

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 
04

Our Business
Britain’s leading retirement 
housebuilder

 > c.70% share of the owner-occupied market
 > Proven track record of buying land, delivering planning 

consents and then building, selling and managing high-quality 
retirement developments

 > Sold c.50,000 apartments in more than 1,000 locations  

since 1977

 > Consistent ‘Five Star’ top rating in the Home Builders 

Federation (HBF) New Home Customer Satisfaction awards 

 > 1,677 new homes sold in 2013/14
 > Six regions with close links to local communities 
 > Separate management services business providing  

property management, security, care and support to  
our customers

Two core products:

 > Retirement Living, 

exclusively for the over 60s 
(66% of completions)

 > Assisted Living,  

exclusively for the over 70s  
(34% of completions)

Mandeville Court, Potters Bar

 Glasgow (Scotland)

Altrincham and York (North)

 Coventry (Midlands)

 North London

 Ringwood (SW)

 Woking (SE)

Bournemouth (Head Office)

Core services

Property development 

Property development is at the heart of our business. We 
pioneered the concept that older homeowners want and  
deserve attractive residential property that is designed and  
built with their needs in mind during their retirement years.  
By acquiring appropriate and well-located sites and then  
creating and selling high-quality developments, we have  
become Britain’s leading retirement housebuilder.

Management, care  
and support services
As well as building and selling owner-occupied retirement 
developments, we manage all aspects of property maintenance, 
care and security so that our customers don’t have to worry.  
Our House Managers and Estate Management teams look after 
our developments and the grounds that surround them, and our 
on-site team of trained and qualified care workers provide a 
range of flexible care and support services in all new Assisted 
Living developments. 

See page 10

See page 24

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk1,677New homes sold  in 2013/148,701Plots, owned and under  control, more than five  years’ supply£2 billionPlanned investment in land and  build over the next four years 
05

Top right:
Homeowner’s apartment, Queen 
Elizabeth Court, Kirkby Lonsdale

Bottom left:
Dial Stone Court, Weybridge

See page 14

Assisted Living
 > As Retirement Living but exclusively for those 

aged 70 and above

 > Flexible care and support packages available
 > 24-hour staff presence
 > Domestic assistance
 > Wheelchair accessible throughout
 > Table-service restaurant with on-site kitchen
 > Care Quality Commission registered 

See page 20

Core products

Retirement Living
 >

Independent living in owner-occupied 
apartments

 > Exclusively for those aged 60 and above
 > One and two bedroom apartments
 > House Manager and emergency call line
 > Built to Lifetime Homes standards
 > Shared homeowners’ lounge and  

guest suite
 > Lifts to all floors 
 > Secure camera entry system
 > Landscaped gardens  

See page 18

1  Population projections by the Office for National Statistics 

 2 

(2012 based)
 Please refer to Glossary of Financial Terms on page 70  
for definitions of the financial terms used

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk51%The number of people aged 65 and over is set  to grow from 11.4 million in 2014 to 17.2 million  in 203315Housebuilder in HBF New Home Customer Satisfaction awards£388 millionRevenue2, 25% up on 2013/14 “I believe that McCarthy & Stone is in a unique position as the only housebuilder capable of meeting the nationwide need for high-quality, specialist housing for the growing number of older people who are looking to move to homes more suited to their lifestyle and needs  in retirement.”Clive Fenton, CEO 
 
06 Chairman’s Review

Strong growth with new 
management

Operating margin1 increased to 19% (2013: 15%) 
producing an operating profit1 of £75.1 million 
(2013: £45.2 million). The Group has benefited 
from stricter control of overheads, a strong focus 
on build costs, reduced debt levels and the new 
capital structure put in place in August 2013.  
It is also supported by a continuing strong 
balance sheet and robust financial position,  
with £474.4 million of net assets at 31 August 
2014 (2013: £431.4 million) and £48.9 million of 
net debt (2013: £63.1 million), giving gearing1  
of 10% (2013: 15%). 

Outlook
McCarthy & Stone continues to invest 
significantly in its land bank to support future 
growth and capture a wider share of the 
growing retirement market. The Group acquired 
74 new sites during the year (2013: 48 sites) at 
locations across Britain, equating to c.2,500 
new plots (2013: 1,776). The Group now has 
sufficient properties in stock, under build or with 
detailed planning consent, to deliver anticipated 
completions and profit growth for the next two 
years and expects to open c.60 new sales 
outlets this year. In total, the land bank owned 
and under control stood at 8,701 plots at 31 
August 2014. This represents 5.2 years’ supply. 

McCarthy & Stone remains exclusively focused 
on developing its position as Britain’s leading 
retirement housebuilder. Demographics remain 
strongly in favour of specialist retirement 
development, with the number of people aged 
over 85 expected to increase by 130% and the 
number of people aged 65 and older expected 
to increase by over 50% by 20332. One in four 
over 60s are interested in retirement living, yet 
only 1% of older owner-occupiers currently live 
in specialist retirement housing3. This gives the 
Group confidence that there is a very large 
addressable market for its products and the 
Group continues to innovate to sustain its 
appeal to the broad retirement age group.

The housing needs of this age group must now 
become a priority for Government. Most 
household growth over the next 20 years will 
involve older people and policy makers need to 
look beyond the first time buyer. Retirement 
housing improves well-being, releases under-
occupied family-sized homes and is highly 
sustainable. It must become an essential part of 
overall UK housing output. We are encouraged 
to see Government begin to look seriously at 
encouraging retirement housing and await with 
interest the publication of its research on 
developing new policy options in this area over 
coming months.

Given the substantial demographic opportunity 
open to McCarthy & Stone in retirement housing 
and the quality of the current land pipeline 
controlled by the Group, offering potential for 

Results
I am pleased to report a strong set of results for 
the year ended 31 August 2014, the first under 
our new leadership team. McCarthy & Stone 
capitalised on increasing market demand for 
specialist retirement housing to deliver its best 
financial performance since the housing market 
recession and establish a strong pipeline of land 
and build as a basis for sustained growth over 
the medium term.

The business delivered legal completions of 
1,677 homes, an increase of 10% over the  
prior year (2013: 1,527). Profit before tax1 for  
the full year increased to £63.2 million (2013:  
£12.5 million).

The Group’s net average selling price1 increased 
by 16% to £214k (2013: £184k), substantially 
reflecting a more disciplined approach to 
discounts and incentives, as well as the 
improved quality of the developments McCarthy 
& Stone is now bringing to market. As a result, 
full year revenues1 increased by 25% over the 
previous year to reach £387.8 million (2013: 
£310.8 million). Visitor levels to our developments 
remained high throughout the year. 

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 
07

Top:
Mandeville Court, 
Potters Bar

Left:
Shared homeowners’ 
lounge, Haven Court, 
Hythe

profitable growth over the medium term, the 
Board has raised McCarthy & Stone’s four-year 
investment target for land and build to £2 billion 
from the £1.5 billion announced in September 
2013. In parallel, the Group continues to drive 
operational improvements and invest 
significantly in its land bank to support future 
growth, improve return on capital and capture a 
wider share of the growing retiree market. 

The Group increased its order book of forward 
sales at the end of the financial year and the 
early weeks of trading have been encouraging, 
with our weekly net reservation rate c.20% 
ahead of last year for the first nine weeks.  
Total forward sales, including legal completions 
in the year to date, stood at c.£160 million on  
31 October 2014 (2013: c.£130 million).

Board
There have been significant changes to the 
Board during the year. My arrival as Chairman  
in September 2013, having previously been 
Chairman and Chief Executive at Persimmon 
plc, was followed by Clive Fenton’s appointment 
as CEO alongside the existing CFO, Nick 
Maddock. Clive brings with him over 30 years’ 
experience in the industry as Group Executive 
Director of Barratt Developments plc and then 
CEO of Mount Anvil. In addition, John Tonkiss 
(former Chief Operating Officer at Unite Group 
plc) joined the Executive Leadership Team, 
alongside the Land & Planning Director, Gary 
Day, and the Operations Director, Mike 
Jennings, who between them have more than 
40 years’ experience of retirement housing at 
McCarthy & Stone.

In addition, the Group appointed two 
experienced Non-Executive Directors during the 
year: Mike Parsons (founder and former CEO of 
Barchester Healthcare) and Frank Nelson 
(former Finance Director of Galliford Try plc).

The excellent results for 2013/14 is a testament 
to the way this new team has started to take  
the business forward as well as a reflection  
of the hard work of our site teams, sales force, 
property management teams and the rest of  
our employees. I would like to pass on my  
and the Board’s thanks for the dedication and 
considerable efforts of our employees this year. 
Their commitment and the strong fundamentals 
of the specialist retirement market ensure that 
McCarthy & Stone is well-positioned for the 
future and I remain confident of further progress 
in 2014/15 and beyond.

John White
Group Chairman
31 October 2014

1  Please refer to Glossary of Financial Terms on page 70  

for definitions of the financial terms used 

2  Population projections by the Office for National Statistics (2012 based) 
3   Demos, September 2013

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk08 Our Market

Positive market fundamentals 

While there is a growing need for all types of housing in the UK, 
there is a significant nationwide need for more retirement 
accommodation, presenting a unique opportunity for specialist 
housebuilders operating in this sector. 

The HBF estimates that in 2014 the UK is one million homes 
short of what is needed1.

Projected population growth 
of over 65s (million)
2033
2014

11.4

17.2

Projected population growth 
of over 85s (million)
2033
2014

1.5

3.5

Owner-occupied retirement units and developments in the UK, all developers4

Calendar 
year 

2005

2006

2007

2008

2009

2010

2011

2012

2013

Units  
built

2,504

3,862

4,189

3,949

2,058

925

1,473

1,876

2,465

Developments  

built

62

86

104

104

52

28

44

55

60

The number of people aged 65 and over in the 
UK is set to grow from 11.4 million in 2014 to 
17.2 million in 2033, a rise of 51%, while the 
number of people aged 85 and over is set to 
grow from just over 1.5 million in 2014 to almost 
3.5 million in 2033, a rise of 130%2.

However, to date, the market has supplied just 
c.110,000 retirement properties for ownership3. 
In 2013, just 2,465 private retirement units were 
built4, compared to a total of 114,440 new 
housing completions in England5.

In addition to an undersupply of retirement 
housing, we know that demand is rising. 58% of 
property owners aged 60 and over are 
interested in moving home but many feel 
restricted by a lack of suitable alternative 
housing. One quarter express particular interest 
in buying a retirement property – a total of 3.5 
million people6. 

As well as a willingness to move, older property 
owners have the capital to invest in a retirement 
apartment. Those aged 60 and over hold £1.2 
trillion in housing equity, and £400 billion of this 
is tied up in homes of those who want to 
downsize6.

This age group is also the one age group where 
rates of property ownership have risen in recent 
years. Census data shows that levels of property 
ownership fell for all other age groups between 
2001 and 2011 because of rising house prices 
and supply shortages. For those aged between 
65 and 74, rates of ownership rose from 73% in 
2001 to 76% in 2011. 

While there is a growing demand and 
undersupply in the retirement housing market, 
barriers to entry for new providers remain high. 
The specialised nature of the product, its unique 
design, the provision of associated care and 
support services and the targeted customer 
base have together restricted new entrants,  
with the result that McCarthy & Stone remains 
the only national housebuilder developing 
retirement housing in significant volumes. In 
addition, local authorities have not historically 
planned proactively for this form of housing,  
further limiting opportunities for new entrants in 
this part of the housing market.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.ukThe number of people aged 65 and over in the UK is set to grow from 11.4 million in 2014 to 17.2 million in 203358%Of property owners aged 60 and over are interested in moving home but many feel restricted by a lack of suitable alternative housing£400 billionTied up in homes of those who  want to downsize3.5 millionPeople interested in buying a retirement property£1.2 trillionHeld in housing equity  in the 60+ marketThe number of people aged 85 and over is set to grow from 1.5 million in 2014 to 3.5 million in 203309

Above:
Saxon Grange, 
Chipping Campden

Growing Government support
These positive demographics are supported by 
growing Government backing for retirement 
housing. An Inter-Ministerial Working Group was 
formed in July 2013 to consider the challenges 
society faces in housing an ageing population, 
and new National Planning Practice Guidance, 
adopted by the Department for Communities 
and Local Government (DCLG) in March 2014, 
recognises that the need to provide housing for 
older people has become ‘critical’7. DCLG has 
subsequently commissioned high-level research 
aimed at developing policy options to increase 
the supply of suitable housing for older people, 
including specialist retirement housing. 

The updated Scottish Planning Policy, published 
in June 2014, made its first reference to older 
people’s housing. It now requires local councils 
to plan for this form of accommodation, allocate 
sites and support future development8. Similar 
policies appear in the draft alterations to the 
Greater London Authority’s London Plan, 
published in January 2014, which noted that  
the ability of older Londoners to move into  
local specialist retirement housing had been 
constrained through inadequate supply and  
that, over the period 2015 to 2025, older 
Londoners alone may require 3,600 to 4,200 
new specialist retirement units per year, 
including 2,600 private units9. 

Together, these new policies show how 
Government at all levels is acknowledging and 
responding to the housing needs of the UK’s 
rapidly ageing population. 

Conclusion
These factors provide continued confidence in 
the future growth of the retirement housing 
sector. Strong demographics, rising demand 
and growing Government support place 
McCarthy & Stone in a unique position to 
increase volumes and grow its business 
profitably over future years.

1  Housing shortage hits one million, HBF press release (March 2014)
2  Population projections by the Office for National Statistics  

(2012 based)

3  Figure based on the 105,000 private retirement units highlighted by 
Professor Michael Ball in Housing markets and independence in old 
age: expanding the opportunities (2011) plus two years of additional 
units built since then 

4  UK-wide figures supplied by Elderly Accommodation Counsel. Figures 
are for the full calendar year, not McCarthy & Stone’s financial year. 
Numbers include leasehold, freehold and Scottish equivalents 
5  House building in England: April to June 2014, Department for 

Communities and Local Government

6  Top of the Ladder, Demos (2013)
7  National Planning Practice Guidance, Department for Communities 

and Local Government (2014)

8  Scottish Planning Policy, paragraphs 132 to 133 (2014)
9  Draft Further Alterations to the London Plan, page 100 (January 2014) 

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk10

Our Distinct Business Model
Targeting the specialised  
retirement market

While our business model has similarities to 
traditional housebuilding, including buying 
land, obtaining planning consents, designing 
buildings and selling homes, there are a 
number of key factors that set us apart.

FITS 

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McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.ukA tailored approach  to land and planningA distinct and growing customer baseHomes specifically  designed around the needs  of older customersExceptional lifestyle and societal benefitsA high-quality,  premium productA specialised management services offering 
 
11

A distinct and growing customer base
 > Target customer age: over 60s in Retirement 

A high-quality, premium product
 > High-quality product which captures a 

Living, over 70s in Assisted Living
 > 54% single women, 16% single men,  

30% couples

 > Older owner-occupiers who are keen to 

downsize into attractive and secure housing 
with community benefits

 > Those who wish to maintain their 

independence with support on-hand if and 
when required

 > Addressing undersupply of homes dedicated 

to the needs of older customers

Homes specifically designed around the 
needs of older customers
 > Higher density than traditional housebuilding
 > Developments built to Lifetime Homes 
standards or above, for lasting quality

 > Solely apartments with an average of 41 units 

per development

 > Lower parking ratios due to lower car 

ownership, given the average age of our 
homeowners

 > Ongoing innovation with apartment types 

significant new-build premium 

 > Homeowners buy their apartment plus 
access to shared areas, management  
and support services, delivering unique 
lifestyle benefits

 > Priced to attract older people wishing to 

downsize and release equity

A specialised management services offering
 > McCarthy & Stone Management Services 
Limited (MSMS) delivers management 
services in new Retirement Living 
developments

 > A flexible personal care and support service 
in Assisted Living developments is provided 
by YourLife Management Services Limited,  
a subsidiary of MSMS, and is 50/50 owned  
in partnership with Somerset Care Group,  
a large and experienced not-for-profit  
care provider

Exceptional lifestyle and societal benefits 
 > Significant health and well-being benefits for 

and designs to address the changing needs 
and aspirations of our customers

homeowners, as well as increased 
companionship and sense of security

A tailored approach to land and planning
 > Our sites are within towns and cities and are 

 > 64% of our homeowners say their well-being 
improves after moving, helping to reduce 
adult social care and public health costs

typically 0.5 to 2.0 acres in size

 > Release of much-needed and  

 >

under-occupied family-sized housing back 
onto local markets, helping to address the 
wider housing shortage
‘Five Star’ top rating in the HBF New Home 
Customer Satisfaction awards in March 2014, 
the only housebuilder to have top marks 
since the awards were established in 2005 

 > Sites are centrally located, close to amenities 
with level access and good public transport 
links

 > We face less competition for our sites from 
traditional housebuilders, who tend to be 
interested in larger, usually greenfield, 
locations

 > Limited on-site affordable housing 

requirements and mitigated impact of  
Section 106 and Community Infrastructure 
Levy payments

 > Experienced and specialist in-house planning 

team

 > Optimisation of development density through 
reduced on-site parking and amenity space 
requirements 

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk12

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk13

Shared homeowners’ lounge, 
Cartwright Court, Malvern

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk14 CEO’s Review

Increased investment to meet the 
needs of our ageing population

Market conditions
The housebuilding market in the UK has 
sustained further improvement during 2014 as 
mortgage and transaction volumes have 
increased and steady house price inflation has 
again become a feature in most regional 
markets.

Although Help to Buy has had a dramatic impact 
on the mainstream housebuilders, it does not 
directly benefit McCarthy & Stone, as few of our 
customers require mortgages. However, 
improving market liquidity has provided a 
benevolent backdrop to our selling activities 
during the year, notwithstanding the introduction 
of some land and build cost inflationary 
pressures.

Growth strategy
It is against this attractive backdrop that the 
Group has set an ambition to create an efficient 
and scalable business capable of doubling in 
size to deliver more than 3,000 units per annum. 
We have announced that we are increasing our 
proposed investment in land and build to  
£2 billion over the next four years (2013: £1.5 
billion). This investment will enable us to deliver 
around 12,000 new homes across more than  
300 different locations nationwide and drive 
top-line growth in the business.

Our differentiated land requirements mean that 
we face less competition from traditional 
housebuilders. In addition, growing support for 
our product and recognition of the many social 
benefits it provides, coupled with our specialised 
approach to planning, enables us to benefit from 
limited on-site affordable housing requirements 
and to mitigate Section 106 obligations and 
Community Infrastructure Levy payments.  
This provides us with confidence that we can 
increase our acquisition of new land in attractive 
locations above the level of 74 new sites 
acquired in the year to 31 August 2014 (2013: 
48). We expect to open c.60 new sales outlets 
this year and over the medium term to develop  
and sell our land bank of 8,701 plots.

Investment will primarily be targeted on our two 
established products: Retirement Living, which 
offers security and companionship in high-
quality apartments for the over 60s; and 
Assisted Living, which is designed for the over 
70s and offers a retirement apartment with 
additional features, including on-site dining, 
flexible care and support.

Market opportunity
I am delighted to have joined McCarthy & Stone 
as Chief Executive this year. It is clear that the 
Group has a very substantial demographic 
opportunity open to it, with the financial 
strength, the pipeline of land and the operational 
capability to capitalise on this growing market.

McCarthy & Stone stands alone among the 
national housebuilders as the only one that 
focuses on the retirement market. During almost 
four decades as the retirement market leader 
the Group has formulated a tailored approach to 
site acquisition, obtaining planning consents and 
the design of developments that mainstream 
housebuilders have been unable to replicate. 
The Group also manages new developments to 
the highest standards through our management 
services offering, ensuring that our customers 
receive the highest standards of ongoing 
support after purchasing their new homes.

This gives us a unique position as the only 
housebuilder capable of meeting the nationwide 
need for high-quality, specialist housing for the 
growing number of older people who are looking 
to move to homes more suited to their lifestyle 
and needs in retirement. 

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk15

In addition, we will see in 2015 the 
opening of our first Ortus Homes 
developments. Ortus Homes presents an 
exciting opportunity for the future, 
exclusively for the over 55s and those in 
the early stages of retirement who are 
seeking to downsize for their leisure years. 
It is with great excitement that we are 
currently constructing Ortus Homes 
developments at Solihull and Swanage, 
and the Group has a further 20 sites in its 
pipeline for the Ortus product. We expect 
Ortus Homes will help us to capture a 
wider share of the active retiree market for 
whom the traditional concept of retirement 
housing has not been appropriate.

We are pursuing an increasing 
regionalisation of our business to support 
our investment programme and in July we 
were able to announce the opening of our 
first new regional office in 14 years, 
dedicated to the North London market 
and the counties of Buckinghamshire, 
Bedfordshire, Hertfordshire and Essex. 
This will enable us to respond better to the 
local market and capitalise on the 
significant growth potential in this region. 
We continue to review other areas where 
regional expansion will facilitate 
accelerated growth.

Operational efficiency and  
cost discipline
During the year, we completed an 
organisational review and implemented a 
number of initiatives to drive operational 
improvements and support progress in 
profit and capital returns.

A key focus of these improvements is the 
acceleration of the capital cycle through 
improved sales processes and reduced 
workflow times. We have set in motion a 
number of workstreams to improve the 
way the Group markets and sells to our 
customers. In addition, we are placing 
considerable focus on the development 
process from land exchange to build  
start. It is clear that there is scope to 
reduce this period significantly, delivering 
substantial benefit for asset turn and 
improved capital efficiency.

Alongside the development of our business 
processes, we remain focused on strong 
financial discipline around the pricing of our 
product, control of our cost base and our 
procurement capability. During the year we 
have improved our financial control 
environment by successfully implementing 
a new IT system to support the finance, 
procurement and construction functions, 
which is now being used across all regions.

In parallel with this, we have introduced a 
new central procurement function which 
is strengthening our procurement 
discipline and enabling us to take full 
advantage of our significant purchasing 
power. This is already providing 
substantial benefits in controlling our build 
costs, which, as for other housebuilders, 
have been subject to some upward price 
pressure this year.

Customer focus
As the industry leader, it is critical to us 
that we maintain the highest standards of 
build quality and customer satisfaction. In 
that regard, I am delighted that for the 
ninth year running, McCarthy & Stone has 
been recognised with a ‘Five Star’ award 
from our customers. These awards reflect 
independent customer satisfaction 
surveys undertaken by the HBF and are 
independently audited by the University of 
Reading. We are the only UK 
housebuilder, of any size or type, to take 
top marks every year since the awards 
were established in 2005. We are pleased 
that the quality of our product has also 
been recognised by the National House 
Building Council (NHBC), which has 
awarded us three Pride in the Job Quality 
awards and two Seals of Excellence, 
recognising the best site managers in the 
construction industry. In addition, we are 
delighted that one of our site managers 
was the regional winner for the Northern 
area for the second year running.

Putting safety first
The construction industry exposes 
individuals to a number of potential 
hazards. Our leading presence in 
developing and managing retirement 
properties brings us into contact with 
many groups of people, including 
vulnerable customers, on a daily basis.  
In this context, it is critical to us that we 
continue to make proper provision for  
the health, safety and welfare at work of 
our employees, our partners, our 
customers and others who may be 
affected by our activities. 

We are pleased to have made good 
progress with developing the Health  
and Safety environment across the 
business this year. Our vision is not just  
to achieve compliance with safety 
legislation, but to lead our sector with a 
robust and consistent safety culture 
across our organisation. 

Working with local communities
Engaging and informing local communities 
during the planning application process 
has become a fundamental part of our 
approach to development. We work with 
councils, site neighbours and local groups 
to seek to mitigate any impact that our 
developments may have on their 
environment. Every development brought 
forward in 2013/14 featured a detailed 
community consultation programme, 
which included activities such as public 
exhibitions and meetings, one-to-one 
briefings, newsletters and dedicated 
websites. In the year, we spent 622 hours 
consulting on our applications with local 
people and this collaborative approach 
helped us to design and build better 
developments that meet both the 
aspirations of our homeowners and local 
communities. 

Our people
Our people are key to the growth  
and success of our business. We are 
determined to build a culture at  
McCarthy & Stone that enables each 
employee to regard the Group as a  
great place to work through development 
opportunities, recognition of 
achievements and appropriate industry-
competitive rewards. As part of this 
strategy, we have introduced employee 
PRIDE awards which recognise our 
employees who live our Company  
values in their day-to-day work.

Outlook
The Group has built a strong pipeline of 
land over recent years, offering the 
potential to build-out our substantial land 
bank at attractive margins and providing a 
platform for sustained growth.

During 2013/14, we have put in place the 
building blocks that will enable us to 
capitalise on this opportunity and we are 
forecasting further significant growth in 
volumes, revenue and profit during 
2014/15.

Clive Fenton
Group Chief Executive Officer
31 October 2014

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk16

Our Strategy 
Doubling the size of our business

Our strategy is to create 
an efficient and scalable 
business capable of building 
and selling more than 3,000 
units per annum over the 
medium term. In support 
of this strategy, we are 
increasing investment in our 
pipeline of high-quality land, 
developing our product to 
meet the changing needs of 
our customers and driving 
operational efficiencies.  
This will enable us to target 
top-quartile sector margins 
and returns on capital over 
the medium term. 

Increased  
investment

Sales  
growth

Strategic priority

Strategic priority

£2 billion targeted investment in land and 
build over four years to support growth 
and capture a wider share of the active 
retiree market 

Grow completion volumes to more than 
3,000 units per annum over the medium 
term, responding to strong market 
demand for our product

2013/14 progress

2013/14 progress

 > 74 high-quality sites acquired  

(2013: 48)

 > Legal completions up 10% to  
1,677 units (2013: 1,527 units)

 > 8,701 plots now under control  

 > Net average selling price1 up 16% to 

(2013: 8,368)

£214k (2013: £184k)

 > Forward sales at 31 August 2014 of 
£95.6 million (2013: £76.2 million)
 > Units for 2014/15 completion in  

build or in stock

 > Five-year land bank with attractive 

margins – strong pipeline of 
opportunities 

 > £2 billion land bank value 
 > 60 planning consents granted  

(2013: 50)

 > All planning consents in place to  

deliver sales to 2015/16 

 > All land under control to deliver  

sales to 2016/17

2014/15 objectives

2014/15 objectives

 > Build out pipeline of high-quality  
and profitable consented land
 > Further targeted investment in  

land bank

 > Create additional regions, following 

launch of a new North London region

 >

Improved sales rates and increased 
number of new developments to drive 
continued growth in completion 
volumes

 > Further pricing progression through 
improved product and sustained 
discipline over discounts and incentives

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk17

Continued  
product  
innovation

Operational  
efficiency

Focus on  
performance

Strategic priority

Strategic priority

Strategic priority

Develop our product design specifications 
and our service offerings to meet the 
changing needs of our customers and 
expand our customer base

Create an efficient and scalable business 
to support planned investment and 
targeted growth

Target top-quartile sector margins and 
returns on capital 

2013/14 progress

2013/14 progress

2013/14 progress

 > Formalisation of distinct Retirement 
Living and Assisted Living designs  
and branding

 > 138 developments managed by our 
management services business at  
year end 

 > Recent launch of Ortus Homes, to 
complement Retirement Living and 
Assisted Living – two developments 
due to open in 2014/15 and 20 more  
in pipeline

 > Organisational review announced  

 > Operating profit1 up 66% to  

in March 2014, delivering headcount 
reductions primarily in central  
support functions 

£75.1 million (2013: £45.2 million)

 > Operating margin1 up to 19%  

(2013: 15%) 

 > Workstreams in place to improve sales 
processes and reduce workflow times 
Increased regionalisation of the 
business, including launch of a new 
North London region

 >

 > Procurement discipline reinforced, 

resulting in identified savings of more 
than £10 million per year so far

 > Return on average capital employed1  

up to 17% (2013: 12%)

 > Year end gearing1 of 10% (2013: 15%)

2014/15 objectives

2014/15 objectives

2014/15 objectives

 > Ongoing enhancements to core 

 >

Retirement Living and Assisted Living 
products
Increased scale enabling management 
services business to become profit-
making

 > Launch Ortus Homes developments at 

Solihull and Swanage

 > Deliver increased sales rates through 

improvement programme

 > Reduce time to build start and improve 

 >

capital turn
Identify further procurement savings to 
mitigate emerging cost inflation
 > Focus on delivering best-in-class 

customer experience

 > Further improvement in both operating 
margin1 and return on average capital 
employed1 towards sector top-quartile
 > Manage capital structure and financing 
costs in line with housebuilding peer 
group

1 

 Please refer to Glossary of Financial Terms on  
page 70 for definitions of the financial terms used

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk18

Our Products
Retirement Living

23

New Retirement Living  
developments opened  
in 2013/14

1,100 

Retirement Living  
homes sold in 2013/14

78 

Developments  
in pipeline

Independence with  
peace of mind

Shared homeowners’ lounge, Merrilees Gate, Edinburgh 

Retirement Living provides high-quality 
apartments exclusively for those aged 60 and 
over, offering security, independence and 
companionship among like-minded people.

Apartments feature one or two bedrooms, 
spacious lounges, kitchens, extra storage, 
en-suite facilities and often private outside  
space in the form of balconies, terraces or 
patios. In addition, there are extensive shared 
areas, including landscaped grounds, attractive 
communal lounges and guest suites to 
accommodate visiting family and friends.

Our site-based House Managers, who are 
available to offer help and assistance, are 
responsible for the day-to-day running of  
each development.

In 2013/14, we sold 1,100 Retirement Living 
apartments, representing c.66% of our  
annual sales. 

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk19

Merrilees Gate, Edinburgh

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk20

Our Products
Assisted Living

A retirement apartment  
with flexible care and  
support

7

New Assisted Living developments 
opened in 2013/14

577

Assisted Living homes  
sold in 2013/14

23

Developments  
in pipeline 

Assisted Living is designed exclusively for 
customers aged 70 and over. The product 
includes additional features to our Retirement 
Living range, including a personal care service,  
a full table-service restaurant with meals 
prepared freshly on-site, plus a function room 
and secure mobility scooter store room. 

The Estates Management team is on-hand 24 
hours a day to provide care and support as well 
as facilitate social events and activities. Assisted 
Living is an attractive alternative for those 
seeking an additional level of help but who wish 
to retain independent home ownership and do 
not want to move into residential care. 

Assisted Living is a unique offering in the  
market place and one which we can deliver at 
scale. In 2013/14, we sold 577 Assisted Living 
apartments, representing c.34% of our  
annual sales. 

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk21

Roswell Court, Exmouth

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk22

Our Products
Ortus Homes

2

Ortus Homes’ developments in  
build for 2014/15 launch

10

Ortus Homes’ sites with  
planning consent for build  
start in 2014/15

10

Additional Ortus  
Homes’ sites  
under control

Downsize for the  
leisure years

Sales suite, Scarlet Oak, Solihull

Sales suite, Scarlet Oak, Solihull

Ortus Homes presents an exciting opportunity 
for the future, helping us broaden our product 
range and reach a larger audience. 

Exclusively for the over 55s and those in the 
early stages of retirement, it is designed for 
people wanting to downsize into high-quality, 
well-located and low-maintenance apartments.

Developments have fewer units than our core 
products, with more car parking and larger 
apartments. They are intelligently and attractively 
designed to future-proof later living. Their 
age-exclusivity means that security and lifestyle 
is a focus, and privacy and personal space is a 
key consideration. The more active nature of 
these homeowners allows us to look for new 
land opportunities away from our traditional 
locations.

Our first developments will open in Solihull and 
Swanage in 2015, delivering 50 units for sale. 

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk23

Scarlet Oak, Solihull

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk24 Our Services

Management, care and support

138 

Developments under  
management

2,040 

Care and support hours delivered 
per month

20,000 

Meals served per month

Ongoing support for  
our customers

Since 2010, all new McCarthy & Stone developments have 
been managed by our dedicated management services 
business, allowing us to provide a consistent service to  
our customers from the point of sale. 

Our ability to provide our own high-quality and cost-effective 
management service has proven to be an attractive offering. 
It ensures that our customers receive the highest standards 
of support at all times and provides added peace of mind 
during the sales process. 

As well as building and selling our apartments, this 
arrangement means we take care of all aspects of property 
management and security. Our House Managers and Estate 
Management teams look after our developments and the 
grounds that surround them. We additionally provide a range 
of flexible care and support services in all new Assisted 
Living developments. 

McCarthy & Stone Management Services Limited (MSMS),  
a wholly-owned subsidiary, delivers these services in new 
Retirement Living developments. Our personal care and 
management service in Assisted Living developments is 
provided by YourLife Management Services Limited (YLMS). 
YLMS is a subsidiary company of MSMS and is 50/50 
owned in partnership with Somerset Care Group, a large 
and experienced not-for-profit care provider. 

Our new management services business has grown rapidly 
in recent years, and will become a profitable business in its 
own right in 2014/15. We are pleased to see it become a 
core part of our service offering alongside property 
development.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk25

Thomas Court, Cardiff

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk26

Our Portfolio
National scale meeting local needs

We are Britain’s leading retirement housebuilder, 
with a nationwide operation and six tightly-
managed regions. We enjoy close links with the 
local communities in which we operate and have 
in-depth experience and understanding of local 
housing needs and planning requirements. 

Merrilees Gate, Edinburgh
•  Retirement Living
•  45 apartments
•  Opened 2013

Yew Tree Court, Sanderstead, London 
•  Retirement Living
•  26 apartments
•  Opened 2014

  With planning consent and coming soon
  Currently selling

Emma Court/Lady Susan Court, Basingstoke
•  Dual Retirement Living and Assisted Living 

developments

•  94 apartments in total
•  Opened 2013

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 
 
27

Queen Elizabeth Court, Kirkby Lonsdale
Recently awarded ‘Best UK Retirement 
Development’ at the UK Property Awards 2014 
•  Retirement Living
•  36 apartments
•  Opened 2014

Middleton Court, Porthcawl
•  Retirement Living
•  60 apartments
•  Opened 2013

Coopers Court, Bristol
•  Retirement Living
•  43 apartments
•  Opened 2014

Mallory Court, Skipton
•  Retirement Living
•  33 apartments
•  Opened 2014

Mandeville Court, Potters Bar
•  Assisted Living
•  53 apartments
•  Opened 2014

Scarlet Oak, Solihull
•  Ortus Homes
•  28 apartments
•  Opening 2015

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk28 Our Customers 

Exceptional standards  
of customer satisfaction

We are proud to deliver a high-quality product  
with exceptional lifestyle benefits, addressing the  
needs of our ageing population.

92.5%

Of our customers would 
recommend us to a friend

Those who purchase an apartment from us are 
in their later years and at a point in life where the 
place they call home is increasingly important. 
Our developments and services are specifically 
built around their needs and play a key role in 
helping our customers to live happier, healthier 
and longer lives. 

“ I can’t thank McCarthy & Stone enough 
for what they have done for us in such 
a short period of time. We are really 
looking forward to our new life and 
all the free time we are going to have 
together.”

Mr and Mrs Malcolm, homeowners

Our customers are often frail and in need of 
some extra support, but they also want an 
environment where they are able to maintain 
their independence for as long as they can. Our 
developments are able to provide this balance.

We remain committed to delivering exceptional 
standards of satisfaction to our customers 
across all of our products and services. In 
March 2014, for the ninth year running, we were 
awarded ‘Five Stars’ in the HBF New Home 
Customer Satisfaction awards, the leading 
benchmark for customer satisfaction in the 
housebuilding sector. We are delighted to be the 
only UK housebuilder, of any size or type, to 
have taken top marks in these awards every 
year since their launch in 2005.

Almost 1,000 of our customers responded to 
the survey, with more than 90% saying they 
would recommend us to a friend. We take this 
as a considerable vote of confidence in our 
delivery of products and services and are 
committed to doing even better in future years.

 “McCarthy & Stone have transformed my life! 
I absolutely love my apartment and I’m so 
thankful I made the move.”
Mrs Jean Pearce, homeowner

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk29

“ There’s a great social side.  
Everybody is lovely. I really  
couldn’t want for anything else.”

Ms Jane Elkins, homeowner

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk30 CFO’s Review

Top-line growth underpins 
improved margins and returns

The level of overheads in the business  
continued to be well controlled, supported by 
actions taken as part of the organisational 
review which saw some streamlining and 
headcount reductions, primarily in central 
support functions. As a result, the Group 
generated an improved operating profit1 of  
£75.1 million (2013: £45.2 million).

The Group expensed net interest charges of 
£13.4 million during the year (2013: £41.3 million), 
benefiting from the considerable reduction in 
Group indebtedness as a result of our August 
2013 shareholder refinancing. After interest 
charges, profit before tax1 came in at £63.2 
million (2013: £12.5 million).

As in 2013, no dividend has been proposed or 
paid in the year. Cash generated through sales 
of new apartments has been retained within the 
business to support future investment in land 
and build and drive further growth.

The Group started construction on 43 sites 
during the year ended 31 August 2014 (2013: 
35) and opened 31 new sales outlets (2013: 38), 
providing a total of 1,236 new apartments for 
sale (2013: 1,965).

Land acquisition activity moved sharply ahead, 
with 74 sites exchanged in the year (2013: 48) 
and 60 planning consents were delivered (2013: 
50). Coupled with 1,370 units of stock carried 
into the year, this should provide a platform for 
further strong growth in completions and profits 
in 2014/15 and beyond.

Capitalisation of production costs
During the year, management reassessed  
the application of its policy for the capitalisation 
of costs into sites in the course of construction. 
It was identified that further directly attributable 
costs were capable of being accurately 
measured and captured into site costs, the 
impact of which, research showed, would  
more closely align the basis of gross and 
operating margin with peer group companies. 
As a consequence, the Group revised the 
estimation technique by which production 
overheads directly attributable to the 
construction of developments are identified  
and subsequently capitalised.

In accordance with FRS18, this revised 
estimation technique has been adopted 
prospectively from 1 September 2013. This has 
resulted in costs being capitalised into stock in 
2013/14 with a net impact of £8.1 million, 
representing an increase of c.1% of our stock 
value. These costs will be recognised in the 
Profit and Loss Account as the units to which 
they relate are sold. 

Financial review
McCarthy & Stone made solid financial progress 
during the financial year ended 31 August 2014, 
which saw the Group deliver an increased 
number of legal completions as well as improved 
pricing, revenue1, operating margin1, profit before 
tax1 and return on average capital employed1.

In the year to 31 August 2014, the Group 
generated 1,677 legal completions (2013:  
1,527) at a net average selling price1 of £214k 
(2013: £184k), with the result that Group 
revenue1 was 25% higher at £387.8 million  
(2013: £310.8 million). A key driver for the  
higher selling prices was improved management 
control over the level of discounts and incentives 
given to customers, which reduced sharply  
as a proportion of list price compared with the 
prior year.

This enabled the Group to deliver strong site 
margins which, together with an increase in 
revenue from the sale of freehold reversionary 
interests, generated gross profit of £104.0 million 
(2013: £66.6 million).

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk31

light of planning outcomes and latest market 
conditions, prior to confirming the commitment 
of capital. 

Target returns
In the year to 31 August 2014, the combination 
of top-line growth and cost discipline enabled 
the Group to deliver an improvement in 
operating margin1 from 15% to 19% which, 
together with improved capital discipline, 
generated an improvement in return on  
average capital employed1 to 17% (2013: 12%). 
The Group is targeting to increase both 
operating margin1 and return on average  
capital employed1 further, to bring them in line 
with the top-quartile of the housebuilding  
sector peer group over the medium term.

Nick Maddock
Group Chief Financial Officer
31 October 2014

Top:
Peel Court,  
Welwyn Garden City

Bottom:
Westonia Court, 
Northampton

1 

 Please refer to Glossary of Financial Terms on  
page 70 for definitions of the financial terms used

Cash flow and funding
The Group closed the year with a further 
increase in its tangible gross asset value1 to 
£456.1 million (2013: £422.8 million). Net assets 
on 31 August 2014 were £474.4 million (2013: 
£431.4 million) and net debt was £48.9 million 
(2013: £63.1 million), giving gearing1 at the year 
end of 10% (2013: 15%).

The Group’s debt requirements are currently 
provided through a five-year £160.0 million term 
loan which is payable in full in August 2018.  
The Group is in full compliance with all 
provisions of the loan agreement. The Group’s 
plans to invest £2 billion over the next four years 
can substantially be financed from this facility 
and from sales-generated cash flows. However, 
the Group continues to review alternative 
sources of debt finance with a view to optimising 
its capital structure and financing costs. 

Risk management
The Group maintains a robust risk management 
framework, providing a clear link between 
strategy and the strategic, operational and 
financial risks faced by the business. This 
provides an appropriate basis for the 
management of risk at all levels of management 
across the business. The approach to risk is set 
by the Board, which maintains a close 
involvement in identifying and mitigating risk and 
monitors certain key risk indicators on an 
ongoing basis.

The control environment has been significantly 
enhanced during the year through the 
successful implementation of a new 
procurement and accounting system across the 
business, which replaces a number of legacy 
systems and manual controls. In addition, the 
establishment of a new Internal Audit function is 
further enhancing the control environment by 
providing the Board with reliable and 
independent assurance that risk management 
governance and internal control processes are 
operating effectively. 

Housebuilding is inevitably a cyclical business. 
As part of managing the financial risk in the 
business, the potential financial impact of a 
downturn in the housing market or the broader 
UK economic environment is regularly 
evaluated. McCarthy & Stone’s national reach 
and relatively small development size ensures 
that it is not overly dependent on particular local 
markets or individual developments. In addition, 
McCarthy & Stone’s distinct business model 
insulates it better from a downturn than most 
mainstream housebuilders, with land acquisition 
normally contracted subject to planning and 
commercial viability, providing the Group with  
a basis to review land acquisition decisions in 

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk32

Key Performance Indicators
Strong progress in 2013/14

The Group made strong progress in 2013/14 with trading 
ahead of 2012/13 in all areas. This was driven by increasing 
market demand for high-quality, specialist retirement 
housing and management’s drive to deliver operational 
efficiencies, supported by the wider upturn in the 
residential market.

Revenue
Revenue from sales of new homes is the 
primary driver of the Group’s profitability.  
The fundamentals of the retirement housing 
market, McCarthy & Stone’s distinct business 
model and its strong pipeline of quality land 
provides the platform for sustained revenue 
growth over the medium term.

Legal completions
2014
2013
2012

1,677

1,527

1,370

Profit
McCarthy & Stone’s margin has historically been 
one of the best in the sector and management’s 
focus on delivering sustained top-line growth 
with improved operational efficiency will deliver 
significant further margin improvement.

Operating profit1 (£ million)
2014
2013
2012

45.2

38.8

75.1

Net average selling price1 (£k)
2014
2013
2012

167

184

Revenue1 (£ million)
2014
2013
2012

311

258

214

388

Operating margin1 (%)
2014
2013
2012

19

15
15

Profit before tax1 (£ million)
2014
2013
2012

12.5

7.2

63.2

The Group has continued to grow volumes in 
2013/14 at higher prices, supported by a 
higher-quality product, the improved market 
backdrop and management’s focus on reducing 
cash discounts and other sales incentives.

Growth in profitability was driven in 2013/14  
by volume growth, stronger pricing, stricter 
control of our cost base and a reduction in 
interest charges following the August 2013 
shareholder refinancing. It also reflects the 
change in cost capitalisation estimation 
technique set out in the CFO’s Review on  
page 30.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk33

Workflow
The Group’s medium-term growth is dependent 
on its ability to develop its existing land bank 
profitably and to sell its current stock to generate 
cash for reinvestment.

Returns
McCarthy & Stone has historically delivered 
strong returns on capital. A combination of 
revenue growth, margin improvement and 
capital discipline will deliver increased returns  
on capital as the current land bank is developed.

Land bank (plots)
2014
2013
2012

Land secured (sites)
2014
2013
2012

48

52

8,701

8,368
8,312

74

Tangible gross asset value1 (£ million)
2014
2013
2012

456

423

358

Return on average capital employed1 (%)
2014
2013
2012

17

12

11

Stock available for sale
2014
2013
2012

1,370

1,346

1,783

Gearing1 (%)
2014
2013
2012

10
15

483

An increase in the number of sites acquired in 
2013/14 enabled further growth in the land 
bank. The strong sales performance helped to 
reduce the closing stock of finished units and to 
provide cash for reinvestment in developing this 
land bank.

Higher profitability and faster capital turn 
delivered a significant improvement in returns in 
2013/14, while good cash generation enabled 
both higher investment and lower gearing1.

1 

 Please refer to Glossary of Financial Terms on  
page 70 for definitions of the financial terms used

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk34 Risk Management

How we manage the risks  
to our business

Effective management of risk is integral to the successful implementation 
of McCarthy & Stone’s corporate strategy. In the summer of 2014,  
we strengthened this area of the business through the appointment  
of a Director of Risk and Internal Audit to enhance our existing Risk 
Management framework and develop our Internal Audit function.

Our risk management process

Identify 
risk

Determine 
risk 
appetite

Treat, tolerate  
or  
transfer risk

Monitor 
risk

Review 
risk

Board assessment

Risk registers

Key controls framework

Key risk indicators

Assurance programme

Risk is managed at McCarthy & Stone through  
a five-step risk management process, led from  
the Board. The Group’s risk management 
framework requires the maintenance and regular 
update of Group, regional and functional risk 
registers to identify the risks to our business model 
and strategic plan, with the major risks reviewed  
by the Board in the context of the Group’s appetite 
for risk.

Assurance is provided over the effective design 
and operation of the risk framework through a 
formal programme of assurance activity. This is 
structured around three lines of defence: 
management assurance, through operational 
controls and reporting; functional support in the 
form of formal policies and procedures; and a 
programme of assurance activity, including internal 
and external audit.

These risk registers are supported by frameworks 
of key operational and financial controls that enable 
risks to be treated, tolerated or transferred to third 
parties. The risk registers are complemented by 
the monitoring of a set of key risk indicators, which 
provide early warning of potential issues and 
enable management to react accordingly.

How we manage risk

Board

Group
management 

Regional
management

Site/development
management

Functional
support

Risk and
internal audit

1

2

3

4

5

6

Overall oversight is provided by the Board, with 
individual members of the Board and the Executive 
Leadership Team sponsoring each of the key risks.

Oversight and  
stewardship

First line of defence: 
operational controls  
and reporting

Second line of defence:  
policies and procedures

Third line of defence:  
internal and  
external audit

The maintenance of formal risk registers,  
the identification of key control frameworks,  
the monitoring of key risk indicators and the 

pursuit of a broad assurance programme provide 
all levels of management with a clear framework 
within which to operate.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.ukThe principal risks and uncertainties facing McCarthy & Stone include, but are not limited to: 

Risk area

Risk description

Mitigating actions

35

Economic conditions

Housebuilding is cyclical and reliant on the broader 
economy. A deterioration in the economic outlook could 
have a significant impact on the Group’s financial 
performance. 

Land acquisition

Inability to acquire sufficient and high-quality land in 
suitable geographical locations at the right price could 
constrain the Group’s ability to grow profitably. 

Development cycle

The Group’s financial plan assumes it can bring 
developments from land exchange to planning consent 
to build start within budgeted timescales. Failure to 
deliver build starts on schedule could result in slower 
capital turn and reduced cash for reinvestment, 
adversely impacting growth plans.

Build programmes

The Group’s financial performance is dependent on its 
ability to deliver build programmes on time and on 
budget. Build programme or cost overruns could result 
in slower sales or reduced build margins. 

Health and Safety

Construction sites are inherently risky, which could 
expose employees/subcontractors to the risk of serious 
injury/fatality. Homeowners in the developments we 
manage are ageing and sometimes frail, with the risk 
that they can be more susceptible to injury.

Sales performance

The Group’s financial plan assumes that it can 
consistently sell its products at attractive prices.  
Any volume shortfall or pricing weakness could have 
significant impact on the Group’s financial performance.

Reputation and  
customer satisfaction

The Group constructs and sells a quality product to an 
ageing and sometimes frail customer base and 
provides ongoing management, care and support 
services. Any issues with the products or services we 
provide could impact on customer experience or 
satisfaction to the detriment of the Group’s business 
model.

Employees

The Group’s employees are central to the achievement 
of the Group’s objectives. Failure to recruit and retain 
sufficient staff resource of the right quality could 
constrain growth plans.

The Group closely monitors industry indicators and 
assesses the potential impact of different economic 
scenarios. Decisions to allocate new capital to land and build 
are managed centrally through the Group Investment 
Committee, membership of which includes the Group CEO, 
the Group CFO, the Operations Director and the Land and 
Planning Director. The Group aims to maintain a national and 
product spread of developments to ensure that it is not 
reliant on one particular location, development or product. 

The Group seeks to maintain sufficient land under control to 
deliver its forecast completions for the following three years. 
Land buyers are incentivised to identify suitable additional 
land opportunities for subsequent years in line with explicit 
hurdle rates for profit and return on capital. All land 
acquisition opportunities are approved by the Group 
Investment Committee, and larger investments additionally 
require Board approval.

Workflow is monitored throughout the organisation at each 
stage of the workflow cycle, culminating in a monthly review 
by the Board of progress towards all budgeted build starts. 
As the business grows, the capacity to bring a greater 
volume of developments to build start is being enhanced 
through the outsourcing of some design activities to third 
parties and the pursuit of a programme of process and 
capability change which will accelerate workflow timelines 
and provide greater protection against planning risk.

Build progress and costs are reviewed regularly by 
dedicated regional commercial teams and are reported to 
regional and Group management. Framework agreements 
have been established with key subcontractors and 
suppliers to provide greater certainty of price and supply. 
The establishment in 2013/14 of a central procurement 
capability and the introduction of a new IT system for 
procurement provides a basis to deliver ongoing 
procurement efficiencies.

The Group strives for excellence in Health and Safety and 
considers it to be the top priority. The Head of Health and 
Safety reports directly to the Executive Leadership Team, 
identifying areas of concern, near misses and accidents,  
and is supported by a rigorous, independent site inspection 
programme which routinely assesses and reports on 
standards.

Detailed reporting enables the Group to monitor sales  
and pricing at a site and unit level and regularly review 
performance against expectation with regional and local 
management. Processes are in place to initiate recovery 
action for underperforming sites. The Group is investing in  
an improvement programme that will upgrade its sales 
processes and capability and improve its ability to sell 
quickly at attractive prices.

The Group enforces strict procedures over the handover  
of developments for occupation and the handover of  
specific apartments to individual customers. Ongoing 
management, care and support services are provided by  
our own management services business within a robust 
framework of controls which is closely monitored. Each 
region has dedicated customer services capability and the 
Group tracks customer satisfaction through NHBC surveys 
and other reporting.

The Group has put in place attractive reward mechanisms 
and provides extensive opportunities for personal 
development and training, both of which are regularly 
reviewed against peer housebuilders and other employers  
in local markets. Resource requirements are assessed 
against annual budgets and recruitment processes are 
designed to ensure the availability of the right resource at  
the right time to deliver the Group’s plans.

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk36

Corporate Social Responsibility
Pride in our people

The Group’s employees are central to the delivery 
of its objectives. The Group recognises that 
attracting and retaining employees is only possible 
if the right working environment is created and 
appropriate reward mechanisms and opportunities 
for personal development and training are provided. 
The Group has a wide range of policies relating to 
employees to support this.

Our employees
Our employees are central to the delivery of our 
objectives. At 31 August 2014 the Group 
employed 900 people (2013: 941), excluding 
subcontractors and agency workers. Some 48% 
of these are employed on sites or at 
developments with the balance based in our 
regional and central offices.

Diversity policy
The Group is committed to promoting policies to 
ensure that those who are employed by the 
Group’s businesses are treated equally, 
regardless of status, sex, age, colour, race or 
ethnic origin. At the end of the financial year 
almost half of all employees were female and a 
similar percentage were over the age of 50.

Although there are currently no female Directors 
on the Board, 20% of senior management 
employees are female, including four female 
Directors of our main trading subsidiaries. 

Disability policy
The Group gives full consideration to 
applications for employment from persons with 
disabilities where the requirements of the job 
can be adequately fulfilled by a person with a 
disability. Should any employee become 
disabled, it is the Group’s policy, wherever 
possible, to continue the employment of that 
person and to provide equal opportunities for 
the career development of employees with 
disabilities.

Training and development
The Group’s ability to achieve its commercial 
objectives and meet the needs of its customers 
in a profitable, competitive and safe manner 
depends on the contribution of employees 
throughout the Group. Employees are 
encouraged to develop their contribution to the 
business wherever they work and the Group has 
an ongoing commitment to their training and 
development. 

Directors of the Group 
(Executive)

Directors of subsidiary 
companies not included  
in above
Employees in other senior 
management positions

Total senior management 
excluding Directors of the 
Group

Other employees  
of the Group

Male

Female 

2

3

32

35

–

4

5

9

466

388

Performance against objectives is reviewed 
bi-annually. The process includes the 
identification and implementation of a tailored 
personal development plan. Improvement 
programmes focused on quality, efficiency and 
customer service provide an opportunity for all 
employees to be involved in the development of 
the Group’s business and products.

Employee communications
The Group communicates with its employees 
about its objectives, progress and activities 
through a variety of channels including regular 
monthly updates, quarterly newsletters and the 
Group’s intranet. The Group has established a 
set of corporate values and conducts regular 
employee surveys. Group-wide roadshows are 
conducted during the year to update all 
employees on the business strategy and to 
provide employees with an opportunity to 
provide feedback to management.

Our employees (%)

˜ 32% Site-based
˜ 52% Office-based
˜ 16% Management services

Gender (%)

˜ 44% Female
˜ 56% Male

Age (%)

˜ 55% Under 50
˜ 45% Over 50

Length of employment (%)

˜ 24% Under one year
˜ 42% One to five years
˜ 34% Over five years

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk37

Our PRIDE awards

In 2013, as part of our strategy of recognising 
and rewarding employee excellence, we 
introduced our PRIDE awards which recognise 
employees who live our Company values in their 
day-to-day work:

 > Passion
 > Responsibility
 >
Innovation
 > Determination 
 > Excellence

Employees are nominated by their colleagues 
and fellow workers for instant awards, which are 
given in recognition of commitment to one or 
more of our PRIDE values. Since we launched 
the PRIDE awards, over 260 employees 
throughout the Group have been recognised 
with an instant award. 

Quarterly awards are given to the top instant 
winners in each region, who are automatically 
shortlisted for our annual national PRIDE 
awards. So far over 60 employees have received 
a quarterly award.

Top:
McCarthy & Stone donated 200 reflective 
wristbands to Juniper Green Primary 
School in Edinburgh to help keep pupils 
safe on their way to school during winter

Left:
One of our Estate Managers receiving her 
Quarterly Pride Award

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk38

Corporate Social Responsibility continued
Safety first

The Board considers Health and Safety to be its top  
priority in all aspects of its business. McCarthy & Stone  
is not satisfied with mere compliance, but seeks to 
establish a culture of excellence where we set standards 
for others to follow. 

Health and Safety
The Board seeks to promote a consistent 
culture of ‘safety first’ across the organisation. 
We made great progress last year, in spite of an 
increase in the number of construction sites and 
managed developments, with the achievement 
of regional accolades from our independent 
consultants, The Building Safety Group, as well 
as NHBC Pride in the Job awards, a significant 
part of which requires excellent Health and 
Safety management on site.

The Board leads the way on Health and Safety 
with Directors ensuring that they proactively 
engage in safety discussions and carry out site 
safety visits in all regions. In addition, 2014 has 
seen the establishment of an employee 
coaching scheme that will provide the 
organisation with qualified Health and Safety 
coaches to champion the cause of Health and 
Safety throughout the organisation. Board 
members also attend and contribute to the 
Group Health and Safety Committee and attend 
Health and Safety events around the country. 
The Group’s determination to set the highest 
Health and Safety standards and exceed 
compliance is led from the top, with the Head of 
Health and Safety reporting directly to the 
Executive Leadership Team. 

Over the last year, we have brought our Health 
and Safety training in-house where it can be 
tailored to our needs. This initiative is in its 
infancy and has already brought with it 
significant safety improvements. Our accident 
statistics have improved and we compare 
favourably with other major housebuilders.  
We are accredited to deliver both IOSH and 
CITB Health and Safety management courses, 
which we offer to our own employees and our 
contractor workforce. 

During the year, Health and Safety awareness 
and behavioural safety events have been held 
for contractors and site teams in all of our 
regions. These have set new standards and 
provided a pathway for those who work for us to 
achieve them. The Group’s PRIDE values have 
been applied to Health and Safety with the 
introduction of ‘Pride in Safety’ events and 
discussions. This range of safety initiatives 
should significantly improve our culture as well 
as safety for our employees, contractors, 
customers and the public who are affected by 
our projects.

We have also introduced training for staff  
to enable them to become increasingly  
self-supporting in their management of Health 
and Safety.

It remains our commitment as the Group 
continues to grow that our management of 
Health and Safety will continually improve in 
keeping with our aspiration to establish a  
culture of excellence which sets standards  
for others to follow.

Environmental sustainability
For McCarthy & Stone, positive relationships 
with communities during construction are  
as important as building excellent schemes.  
We manage every aspect of the construction 
process and look to ensure that our activities 
have regard to site neighbours and the  
general public.

We are committed to working with suppliers 
who can provide us and our customers with 
good quality products and materials from 
sustainable and local sources in a responsible 
and ethical manner. We are working with our 
supply chain to develop a waste minimisation 
programme that encourages the reduction, 
reuse and recycling of viable products from all of 
our waste streams. Our supply chain is required 
to demonstrate an acceptable standard of 
environmental performance and we use a 
balanced scorecard to assess this. We have an 
open and competitive tender process to enable 
the development of commercial relationships 
with suppliers who meet our values in quality, 
safety and sustainability. We encourage the  
use of framework agreements to create open, 
transparent and fair trading terms and ensure 
that payment terms and other conditions  
are fulfilled.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk39

NHBC Pride in the  
Job Awards 2014

The NHBC is the UK’s leading housebuilding 
industry standard setting body. As part of its 
strategic aim of improving the quality of new-
build homes, the NHBC awards the prestigious 
and highly regarded Pride in the Job awards to 
site managers who have shown exemplary 
standards of build quality and site safety.

McCarthy & Stone’s site managers have a 
strong tradition of receiving these awards since 
their inception 34 years ago and this year proved 
no different. We were delighted that three of our 
site managers received a Pride in the Job award 
in 2014 and two received a Seal of Excellence. 
We were even more pleased that one of our site 
managers was awarded regional winner for the 
Northern area for the second year running and 
will now go forward to the national final in 
January 2015. These awards reinforce to our 
customers the quality of product they are 
buying.

Above :
Two of our NHBC Pride in the Job 
2014 award winners

Right: 
Construction site, Fleet, Hampshire

This Strategic Report was approved by the Board on 31 October 
2014 and signed on its behalf by Nick Maddock, Director.

Nick Maddock
Director
31 October 2014

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 
40 Board of Directors

Left to right: 
Frank Nelson
Clive Fenton
Nils Albert
John White
Mike Parsons
Nick Maddock

John White
Group Chairman

Clive Fenton
Group Chief Executive Officer

Nick Maddock
Group Chief Financial Officer

Experience 
John was most recently Group Chairman of 
Persimmon plc, a position he held between April 
2006 and April 2011, having previously been 
Group Chief Executive since 1993. He has spent 
all his working life in the housing industry and 
has unrivalled experience of working within the 
sector. John has also been a Director of 
Northampton Saints Rugby Club since 2012.

Experience
Clive has a wealth of both housebuilding and 
business experience, having spent almost 30 
years with Barratt Developments plc. He joined 
Barratt in 1983 and worked in a number of 
finance and operational roles before being 
appointed to the Group Board in 2003 with 
overall responsibility for all operations in the 
south of England. He was also responsible for 
Group Strategic Land, Partnership Housing and 
Retirement Homes. More recently he was CEO 
of Mount Anvil, a development company 
specialising in the residential property market in 
central London. Clive is also currently an 
independent, Non-Executive, advisory member 
of the Board of Pocket Living (2013) LLP, a 
subsidiary entity of Pocket Living Limited, a 
developer of intermediate, starter homes for  
first time buyers.

Experience
Nick joined McCarthy & Stone in 2011, having 
previously worked as Finance Director for 
Centrica’s upstream oil and gas business.  
He was previously Financial Controller at British 
Gas and a Director in Mergers and Acquisitions 
at ING Barings. Nick trained as a Chartered 
Accountant and Chartered Tax Adviser with 
Ernst & Young. Nick led the August 2013 
refinancing of the Group’s liabilities, reducing the 
debt of the Group by £350 million. Nick is also 
the Group Company Secretary.

Committees 
Chairman of Nominations Committee and 
member of Audit Committee and Remuneration 
Committee.

Committees
Member of Nominations Committee.

Committees
None

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk41

Committees 
Chairman of Audit Committee and member of 
Remuneration Committee and Nominations 
Committee.

Committees
Chairman of Remuneration Committee and 
member of Audit Committee and Nominations 
Committee.

Committees
Member of Audit Committee, Remuneration 
Committee and Nominations Committee.

Frank Nelson
Independent  
Non-Executive Director

Mike Parsons
Independent  
Non-Executive Director

Nils Albert
Nominee Director

Experience 
Frank joined the Board in late 2013 having 
previously been the Finance Director of Galliford 
Try plc, the FTSE 250 housebuilding and 
construction group, for 25 years before retiring in 
2013. In the last 12 months he was Interim  
CFO of Lamprell, the Dubai-based offshore 
construction company, where he helped 
complete a complex refinancing and turnaround 
before his recent return to the UK. 

Frank is also a Non-Executive Director of 
Thames Valley Housing Association where he is 
Chairman of the Treasury Committee and a 
Non-Executive Director of HICL Infrastructure 
Company plc.

Experience
Mike founded Barchester Healthcare 20 years 
ago, following a successful career in advertising. 
Award-winning Barchester has grown rapidly 
becoming the fourth biggest independent 
healthcare provider in the UK. Mike retired as 
CEO of Barchester in 2013 but remains a 
Director of Grove, the holding company. He is 
also Vice Chair of Care England, the sector 
industry association, and Chair of the Barchester 
Charitable Foundation.

Experience
Nils has been a Director at TPG Capital since 
2004. He previously served as MD of 
B-business Partners, an Investor AB backed 
venture capital fund. Nils spent 13 years at 
General Electric in various general management 
roles. He served as the MD, GE Capital 
European Equipment Finance and Vice 
President, GE Capital based in London. Prior to 
this, he served as the MD of GE Quartz Europe 
headquartered in Germany and also held 
positions in GE Lighting and with the GE 
Corporate Audit Staff. Nils is also a Director of 
TPG Capital, Media Broadcast, Ainscough, 
Anglian and Vernacare.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.ukStrategicReportFinancialStatementsCorporate Governance42 Executive Leadership Team

Left to right:
Gary Day 
John Tonkiss
Mike Jennings
Paula Jordan
Nick Maddock
Clive Fenton

Clive Fenton
Group Chief Executive Officer

Responsible for the day-to-day management of 
the operational activities of the Group. 

Nick Maddock
Group Chief Financial Officer

Gary Day
Land and Planning Director

Mike Jennings
Operations Director

Responsible for financial strategy and the 
financial management of the Group. He is also 
responsible for the Group IT function and has  
an oversight role over the Group Legal and 
Company Secretarial functions through his role 
as Group Company Secretary.

Experience 
Gary is a Chartered Town Planner and member 
of the Chartered Institute of Housing and has 
more than 38 years’ experience in the industry. 
Gary joined the Group having worked in local 
government for 13 years as a senior town 
planner. He is currently a member of the Homes 
and Communities Agency’s Vulnerable and 
Older People’s Advisory Group and over the 
years has sat on numerous groups concerned 
with the housing implications of the UK’s  
ageing population.

Experience 
Mike joined McCarthy & Stone as a Director in 
1997. He worked previously for Tarmac, McLean 
Homes (in the UK and the US) and, prior to 
joining McCarthy & Stone, for Redrow Homes.

Responsibilities 
Gary is responsible for land conveyancing, 
planning and political/public affairs.

Responsibilities 
Mike is responsible for overseeing  
Group Construction, Group Procurement,  
all of the Group’s operating regions and 
McCarthy & Stone’s management services 
business. He also has primary responsibility,  
on behalf of the Executive Leadership Team,  
for the Group Health and Safety function.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk43

Paula Jordan
HR Director

Experience 
Paula joined McCarthy & Stone in 2008 with an 
extensive range of HR and business experience 
through her previous HR Director appointments 
in the financial services and telecoms industries.

John Tonkiss
Business Transformation 
Director

Patrick Hole
Interim General Counsel

Experience 
John was previously CEO of Human 
Recognition Systems Limited, the UK’s leading 
biometric solutions provider. Prior to that, he 
worked for ten years for the Unite Group, the 
UK’s largest provider of purpose-built student 
accommodation, becoming Group Chief 
Operating Officer in 2008. John’s earlier career 
included senior operational management roles 
at TRW, one of the world’s largest automotive 
suppliers and a number of engineering roles at 
Lucas Electrical. 

Experience 
Patrick joined McCarthy & Stone on an interim 
basis in July 2014. Patrick is a qualified solicitor 
with more than 20 years’ post qualification 
experience. Patrick has been a partner in private 
practice for many years and also has a broad 
range of in-house experience, including interim 
roles at both DTZ and Keepmoat. 

Responsibilities 
Paula is responsible for the delivery of McCarthy 
& Stone’s people strategy, underpinning and 
supporting the Group’s ambitious business 
strategy and growth plans by ensuring that we 
acquire, develop and retain the best possible 
talent in the marketplace.

Responsibilities 
John is responsible for leading the improvement 
change programme to accelerate business 
growth, enhance customer experience and 
improve operating performance.

Responsibilities 
Patrick is responsible for the Legal and 
Company Secretarial functions of the Group.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.ukStrategicReportFinancialStatementsCorporate Governance44 Corporate Governance Report 

John White
Group Chairman

This section of the Report sets out how we manage and 
govern our business. A good corporate governance framework 
is essential for upholding our core business values and 
delivering our strategy. Corporate governance has therefore 
been one of the Board’s main areas of focus over the past 
year, following its restructure and the appointment of 
additional Non-Executive Directors. However, there is still more 
to do and we continue to develop and improve our corporate 
governance policies as our business grows.

The Board has overall responsibility for our governance 
framework and we aim to adopt the provisions of the UK 
Corporate Governance Code (the Code) and the Walker 
Guidelines for Disclosure and Transparency in Private Equity (the 
Walker Guidelines) whenever possible. Our target is to be fully 
compliant with the Walker Guidelines by the end of the next 
financial year. The Code is available at www.frc.org.uk and the 
Walker Guidelines are available at www.walker-gmg.co.uk. 

The following statement sets out our corporate governance 
compliance during the year under review. 

The Board 
The Board is responsible for operational control of the Group, 
including all strategic, financial, organisational, legal and 
regulatory matters and the Directors normally meet once a month 
to enable them to discharge their duties. The Company Secretary 
is responsible for ensuring that Board procedures are followed 
and that applicable rules and regulations are complied with. In 
addition, the Directors may take independent professional advice 
as required. 

There is a formal schedule of matters specifically reserved for 
Board decisions. In managing the Group’s operations, the Board 
takes account of the Investment Agreement, which governs the 
relationship between the Group and its shareholders. Matters 
requiring Board approval include Group strategy and business 
plans, governance, risk and major capital expenditure. Decisions 
on investments and development activities are made by the 
Group Investment Committee which meets weekly, membership 
of which includes the Group CEO, the Group CFO, the 
Operations Director, and the Land and Planning Director. Major 
investment decisions are additionally referred to the Board for 
approval. 

Board composition and independence
The appointment and replacement of the Company’s Directors 
and the Company Secretary is governed by the Investment 
Agreement between the Company and its shareholders, the 
Company’s Articles of Association, the Companies Act 2006 and 
the individual service contracts and terms of appointment of the 
Directors. The maximum number of Directors is seven. 

The Board currently comprises the Chairman, two Executive 
Directors and three Non-Executive Directors. Details of the 
current Directors are set out on pages 40 and 41. The Non-
Executive Directors have all been appointed by the Company’s 
shareholders. There is no Senior Independent Director or Deputy 
Chairman.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 
45

Board evaluation
With the exception of Mr Maddock and Mr Albert, all of the 
Directors of the Board have been appointed within the last year. 
There has not therefore been an evaluation of the Board and its 
effectiveness during the year under review. 

Succession planning
Management of succession planning is fundamental to ensuring 
the best mix of skills, experience and innovation remain present 
at Board and senior management level. We will continue to 
review the diversity and abilities of our key personnel to ensure 
we have the right people to achieve our objectives. 

Internal controls
The Group is fully committed to establishing a robust and 
effective risk management process. The Board is responsible for 
the system of internal controls, which are designed to manage 
the business risks faced by the Group, and for reviewing the 
effectiveness of those controls. There is an ongoing process for 
identifying, evaluating, monitoring and managing significant risks 
faced by the Group. Business targets are set within appropriate 
timeframes and policies, procedures and control processes for 
managing the Group’s business activities have been put in place. 
Key financial risks are controlled through clearly laid down 
authorisation levels and segregation of duties. 

Relations with shareholders
The Chairman, Chief Executive and Chief Financial Officer 
regularly meet with the Group’s shareholders and provide 
feedback to all members of the Board on the issues discussed. 
The largest shareholder has Board representation. In addition, 
observers from some of the other major shareholders are invited 
to attend Board meetings.

Regular business updates, monthly financial reporting and other 
ad-hoc presentations have been provided to the Group’s 
shareholders during the year. 

The Board has considered the independence of the individual 
Directors. The date of appointment of each of the Directors is set 
out on page 49 in the Directors’ Report. None of the Directors 
has served for more than four years. One of the Non-Executive 
Directors, Mr Albert, has been appointed by Remich Holding I 
S.à.r.l., the Company’s largest shareholder. Mr Albert is not 
considered to be independent by the Board. The Board has 
determined that Mr White, Mr Nelson and Mr Parsons are all 
independent.

The Board is currently looking to identify an additional  
Non-Executive Director so that the Company is able to fulfil all  
the independence requirements of the Code. 

On appointment, each of the Directors confirmed that he had 
sufficient time to fulfil his duties. Mr Maddock is not a Director  
of any external company. Mr Fenton is an independent,  
Non-Executive, advisory member of the Board of Pocket Living 
(2013) LLP. This takes up an immaterial amount of his time.  
The Board is satisfied that each of the Directors has discharged 
his responsibilities and duties effectively during the year.

During the year under review there were 12 formal Board 
meetings. Attendance at those meetings is shown in the  
table below.

Director

Number of meetings
John White
Clive Fenton
Nick Maddock
Nils Albert
Mike Parsons
Frank Nelson
Jeremy Jensen
Mark Elliott

Board 
meetings 
attended

Board 
meetings 
missed since 
appointment

% 
Attendance 
since 
appointment

12
11
7
12
11
7
9
4
4

–
–
–
–
1
2
–
–
1

–
100%
100%
100%
92%
78%
100%
100%
80%

On appointment, each Director receives an induction to the 
business. In addition, in order to assist the Directors further in 
their understanding of the business, some of the Board meetings 
are held at the regional offices to provide an opportunity for the 
Directors to meet the regional management team and to visit 
some of the Group’s sites and developments.

All Directors have access to the advice and services of the 
Company Secretary and may also seek independent professional 
advice should this be required to enable them to fulfil their duties.

Role of Chairman and Chief Executive Officer
There is a clear separation of the roles of the Chairman and the 
Chief Executive Officer. The Chairman is responsible for 
leadership of the Board and for ensuring that the strategic 
direction and objectives of the Group are set. The Chief Executive 
Officer is responsible for the day-to-day management of the 
operational activities of the Group. 

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.ukStrategicReportFinancialStatementsCorporate Governance46 Report of the Audit Committee

Frank Nelson
Audit Committee  
Chairman

It has been a year of change for the Committee. At the 
beginning of the year there were insufficient Non-Executive 
Directors on the Board to enable the Audit Committee 
membership to comply with corporate governance best 
practice. Following the appointment of additional  
Non-Executive Directors in the first quarter, the Committee 
membership has been reorganised. We now believe the 
Committee comprises members with a range of skills, and  
the Board is satisfied that I have recent and relevant financial 
experience.

During the year we have established a Risk and Internal Audit 
function and we are now better placed to focus on driving 
forward the audit and risk oversight for the Group.

Audit Committee membership
With effect from 29 April 2014, the Audit Committee comprises 
Frank Nelson (Chairman), John White, Nils Albert and Mike 
Parsons. Prior to the appointment of Mr White, Mr Nelson and  
Mr Parsons to the Board, the Audit Committee membership 
comprised Mr Jensen, Mr Elliott and Mr Maddock. 

Prior to his appointment to the Board, the current Chairman  
of the Committee, Mr Nelson, was Finance Director of Galliford 
Try plc, the FTSE 250 housebuilding and construction group,  
for 25 years.

During the year there were three Audit Committee meetings,  
only two of which were held subsequent to the change in 
Committee membership. 

The table below sets out attendance at the Audit Committee 
meetings during the year. Meetings are also attended, by 
invitation, by other Directors where appropriate. 

Director

Number of meetings
Frank Nelson1
John White2
Mike Parsons1
Nils Albert1
Nick Maddock3
Jeremy Jensen4
Mark Elliott5

Audit 
Committee 
meetings 
attended

Audit 
Committee 
meetings
missed since 
appointment

% 
Attendance 
since 
appointment

3
2
1
2
1
1
1
1

–
–
–
–
–
–
–
–

–
100%
100%
100%
100%
100%
100%
100%

1  Committee member since 29 April 2014 
2  Committee member since 1 January 2014 
3  Committee member until 29 April 2014
4  Committee member until 31 December 2013
5  Committee member until 17 February 2014 

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk47

Responsibilities of the Committee
The Committee provides a forum for reporting by the Group’s 
external auditor and for reviewing a wide range of financial 
matters, including the controls that are in place to ensure the 
integrity of the statutory annual accounts before their submission 
to the Board and ultimately to the shareholders. The Committee 
is responsible for the appointment of the external auditor,  
its fee and the scope of the annual audit. The performance  
and independence of the auditor and the work it performs is 
reviewed annually and the Committee remains satisfied as to  
the independence and effectiveness of Deloitte LLP.

The Committee reviews the annual financial statements before 
submission to the Board including any changes in accounting 
policies, going concern and compliance with the relevant 
accounting, legal and regulatory standards. 

The Committee is also responsible for reviewing the Group’s 
processes for assessing, managing and monitoring the 
effectiveness of the Group’s system of risk management and 
internal controls.

During the year, the Committee reviewed and recommended  
to the Board for approval the Group’s 2012/13 annual results and 
2013/14 half year results as well as the audit plan for the 2013/14 
year end audit. 

Policy on non-audit services
It is the Group’s practice, whenever possible, to put non-audit 
work out to tender. The Board only appoints Deloitte LLP to 
provide non-audit services if the Directors have satisfied 
themselves that the auditor’s objectivity and independence  
have not been compromised. Deloitte LLP has been used for 
non-audit work when its historical knowledge of the issues has 
made it cost-effective to use it. During the year under review 
Deloitte LLP reviewed the controls around the introduction of the 
Group’s new procurement and accounting system as well as 
providing a tax advisory service. 

Establishment of Risk and Internal Audit function
As part of establishing a Risk and Internal Audit function, a 
Director of Risk and Internal Audit was appointed during the  
year. His initial priorities have been to develop the Group’s risk 
management framework and establish a new Internal Audit 
function. He also reports to the Committee on the effectiveness 
and adequacy of the Group’s management of its risks and 
controls. A description of the Group’s principal risks and 
uncertainties and its mitigating actions are set out on page 35.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.ukStrategicReportFinancialStatementsCorporate Governance48 Report of the Nominations Committee and
Report of the Remuneration Committee

Report of the Nominations Committee
A Nominations Committee was established in April 2014 to 
oversee the appointment of Directors. The membership of the 
Committee is John White (Chair), Frank Nelson, Mike Parsons, 
Clive Fenton and Nils Albert. Terms of reference for the 
Committee have been approved. 

All of the current Directors, with the exception of Mr Maddock 
and Mr Albert, were appointed during the year prior to the 
formation of the Committee. As there have not been any changes 
to the composition of the Board since the formation of the 
Committee, there were no meetings of the Committee during  
the year. No external search consultancy was used in the 
appointment of the Directors during the year.

Under the terms of the Investment Agreement between the 
Company and its investors, Directors are approved by the 
shareholders prior to appointment. As the Company is a private 
company, Directors are not subject to annual election by the 
shareholders and therefore there is no requirement for the 
Committee to review rotation of the Directors. 

Report of the Remuneration Committee
The Remuneration Committee currently comprises Mike Parsons 
(Chair), Frank Nelson, John White and Nils Albert. 

The Committee’s terms of reference set out its responsibilities 
which include the review of the terms and conditions of 
employment of the Executive Directors. The Committee also 
monitors the level and structure of remuneration for senior 
management within the Group. It reviews and approves any 
bonuses paid to the Group’s employees. 

The Committee is also responsible for the approval of any 
employee share schemes. There are currently no employee  
share schemes in place.

The Committee met once during the year to review the 
remuneration for senior management and the overall amount  
of bonuses paid to the Group’s employees. 

As the Company’s shares are not listed, the Company is not 
required to provide a report on Directors’ remuneration. Details of 
the aggregate of Directors’ emoluments are set out in note 4 to 
the Financial Statements on page 60.

John White
Nominations Committee 
Chairman

Mike Parsons
Remuneration Committee 
Chairman

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.ukDirectors’ Report

49

The Directors of McCarthy & Stone Limited (registered number 6622199) (the Company) present their Report for the year ended 
31 August 2014 in respect of the Company and the Group. 

Ownership
The Company is owned by a consortium of UK and overseas companies and funds. As at 31 August 2014 the major shareholders in 
the consortium who each owned more than 5% of the Company were:

Investor

Remich Holding I S.à.r.l. 
ACMO S.à.r.l. 
Canyon Capital Finance S.à.r.l. 
Barclays Bank plc 
Field Point IV S.à.r.l. 
QP SFM Capital Holdings Limited 

% holding

25.74
14.19
9.04
8.07
7.21
6.17

In addition a further 24 companies and funds owned the remaining 29.58% of the Company.

Directors and Directors’ interests
The Directors of the Company during the year and up to the date of signing were:

Name

Current Directors:
John White
Clive Fenton
Nick Maddock
Nils Albert
Mike Parsons
Frank Nelson

Directors who resigned during the year:
Jeremy Jensen
Mark Elliott

No Director has any interest in the shares of the Company apart 
from Mr Albert who is a Director of TPG Capital (which, together 
with Goldman Sachs, owns Remich Holding I S.à.r.l., the 
Company’s largest investor). Mr Albert is the Nominated 
Shareholder Representative of Remich Holding I S.à.r.l.

There have been no changes in the Directors’ interests in the 
share capital of the Company since 31 August 2014.

Directors’ conflicts of interest
Each of the Directors has a duty under the Companies Act 2006 
to avoid a situation where he has, or could have, a direct or 
indirect interest that conflicts with the interests of the Company. 
The Company’s Articles of Association contains provisions for 
dealing with conflicts or potential conflicts. The procedures for 
dealing with conflicts of interest have operated effectively during 
the year under review. 

Directors’ indemnities
As permitted by the Company’s Articles of Association,  
qualifying third-party indemnity provisions for the benefit of its 
Directors have been in place throughout the year, under which 
the Company has agreed to indemnify the Directors, to the  
extent permitted by law and by the Articles, against all liability 
arising in respect of any act or omission in the course of 
performing their duties. 

Position

Date of 
appointment

 Group Chairman
Group CEO
 Group CFO
Non-Executive Director
Non-Executive Director
Non-Executive Director

 Group Chairman/Director
Group CEO

23 September 2013
17 February 2014
19 September 2011
23 August 2013
4 November 2013
18 November 2013

Date of resignation
31 December 2013
17 February 2014

In addition the Company maintains Directors’ and Officers’ liability 
insurance for the Directors and Officers of all Group companies.

Dividends
The Directors are not recommending the payment of a dividend 
(2013: £nil).

Political donations 
There were no political donations during the current or  
previous year. 

Capital structure and going concern
At 31 August 2014 the Group had cash at bank and in hand  
of £111.1 million (2013: £96.9 million) and £160.0 million  
(2013: £160.0 million) of gross term debt facilities, which are 
non-amortising, repayable in August 2018. This facility has  
an annual cash interest cost of approximately £12.0 million.  
The Board approved a detailed budget and business plan on  
26 August 2014, which indicated that the Group has adequate 
cash resources to service its debt facilities and to reinvest to 
facilitate the planned growth of the business for the duration of 
the loan. 

The Directors have a reasonable expectation that the  
Company and the Group have adequate resources to continue  
in operational existence for the foreseeable future. They 
accordingly continue to adopt the going concern basis in 
preparing the financial statements.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.ukStrategicReportFinancialStatementsCorporate Governance50

Directors’ Report continued

Financial risk management objectives and policies
The Group’s activities expose it to a number of financial risks 
including interest rate risk, credit risk, liquidity risk and price risk. 
The use of financial derivatives is governed by the Group’s 
policies approved by the Board, which provide written principles 
on the use of financial derivatives to manage these risks. The 
Group does not use derivative financial instruments for 
speculative purposes.

Interest rate risk
The Group’s historic capital structure exposed it to significant 
financial risk of changes in interest rates. Accordingly, the Group 
historically used interest rate swap contracts to hedge these 
exposures at fixed rates. These swap contracts were settled  
on 15 August 2013 as part of the refinancing of the Group.  
As the exposures under the new capital structure are significantly 
lower, no new swap contracts have been taken out against  
the current debt facility. Management is comfortable that the 
Group could absorb any resulting financial risk of reasonably 
foreseeable changes in interest rates. 

Credit risk
The Group’s financial assets are bank balances and cash, 
long-term receivables and investment properties. The Group  
has adopted a Treasury Management policy to ensure that credit 
risk is appropriately diversified.

Liquidity risk
The Group aims to mitigate liquidity risk by forecasting 
requirements and managing cash generated by its operations, 
and ensuring that the Group is able to service debt as it falls due. 
Details of the debt repayment profile are provided in note 14 of 
the financial statements.

Information presented in other sections
Key events during the year up to the date of this report and the 
future development of the business are set out in the Strategic 
Report on pages 01 to 39. The Strategic Report includes the 
financial review and a description of the principal risks facing the 
Group.

Details of the Group’s risk management objectives and policies 
are set out on pages 34 and 35.

Information concerning the employment of disabled persons and 
the involvement of employees in the business is given in the 
corporate social responsibility section of the Strategic Report on 
page 36. 

Statement of disclosure of information to auditor
Each of the persons who is a Director at the date of approval of 
this report confirms that:

 > as far as he is aware, there is no relevant audit information of 

which the Company’s auditor is unaware; and

 > he has taken all the steps that he ought to have taken in order 
to make himself aware of any relevant audit information and to 
establish that the Company’s auditor is aware of that 
information.

This Directors’ Report was approved by the Board on 31 October 
2014 and signed on its behalf by Nick Maddock, Director.

The Group aims to maintain a balance between continuity of 
funding and flexibility through the use of overdrafts and bank 
loans. All capital expenditure requires Directors’ approval before  
it is committed.

Nick Maddock
Director
31 October 2014

Price risk
The Group is exposed to commodity price risk. The Group 
manages commodity price risk through supplier negotiations. 
The Group Procurement function meets with the Group’s national 
agreement suppliers at least once a year. Such agreements tend 
to be of a high volume and are considered to be of strategic 
importance to the business. 

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 
Statement of Directors’ Responsibilities

51

Statement of Directors’ responsibilities in respect of the 
financial statements
The Directors are responsible for preparing the Annual Report 
and financial statements in accordance with applicable law and 
regulations.

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the Directors 
have elected to prepare the financial statements in accordance 
with United Kingdom Generally Accepted Accounting Practice 
(United Kingdom Accounting Standards and applicable law). 
Under Company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Company and of the profit or 
loss of the Company for that year. In preparing these financial 
statements, the Directors are required to:

 > select suitable accounting policies and then apply  

them consistently;

 > make judgements and estimates that are reasonable and 

prudent;

 > state whether applicable UK Accounting Standards have  

been followed, subject to any material departures disclosed 
and explained in the financial statements; and

 > prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Company will 
continue in business.

The Directors are responsible for keeping proper accounting 
records that are sufficient to show and explain the Company’s 
transactions and disclose with reasonable accuracy at any time 
the financial position of the Company and enable them to ensure 
that the financial statements comply with the Companies Act 
2006. They are also responsible for safeguarding the assets of 
the Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity  
of the corporate and financial information included on the 
Company’s website. Legislation in the United Kingdom governing 
the preparation and dissemination of financial statements may 
differ from legislation in other jurisdictions.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.ukStrategicReportFinancialStatementsCorporate Governance52 Independent Auditor’s Report

To the members of McCarthy & Stone Limited

We have audited the financial statements of McCarthy & Stone 
Limited for the year ended 31 August 2014 which comprises the 
Group Profit and Loss Account, the Group and Parent Company 
Balance Sheets, the Group Cash Flow Statement and the related 
notes 1 to 24. The financial reporting framework that has been 
applied in their preparation is applicable law and United Kingdom 
Accounting Standards (United Kingdom Generally Accepted 
Accounting Practice).

This report is made solely to the Company’s members, as a 
body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might 
state to the Company’s members those matters we are required 
to state to them in an auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the Company and the 
Company’s members as a body, for our audit work, for this 
report, or for the opinions we have formed.

Respective responsibilities of Directors and auditor
As explained more fully in the Statement of Directors’ 
Responsibilities, the Directors are responsible for the preparation 
of the financial statements and for being satisfied that they give a 
true and fair view. Our responsibility is to audit and express an 
opinion on the financial statements in accordance with applicable 
law and International Standards on Auditing (UK and Ireland). 
Those standards require us to comply with the Auditing Practices 
Board’s Ethical Standards for Auditors.

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts and 
disclosures in the financial statements sufficient to give 
reasonable assurance that the financial statements are free from 
material misstatement, whether caused by fraud or error. This 
includes an assessment of: whether the accounting policies are 
appropriate to the Group’s and the Parent Company’s 
circumstances and have been consistently applied and 
adequately disclosed; the reasonableness of significant 
accounting estimates made by the Directors; and the overall 
presentation of the financial statements. In addition, we read all 
the financial and non-financial information in the Annual Report  
to identify material inconsistencies with the audited financial 
statements and to identify any information that is apparently 
materially incorrect based on, or materially inconsistent with, the 
knowledge acquired by us in the course of performing the audit. 
If we become aware of any apparent material misstatements or 
inconsistencies we consider the implications for our report.

Opinion on financial statements
In our opinion the financial statements:

 > give a true and fair view of the state of the Group’s and of the 
Parent Company’s affairs as at 31 August 2014 and of the 
Group’s profit for the year then ended;

 > have been properly prepared in accordance with United 
Kingdom Generally Accepted Accounting Practice; and

 > have been prepared in accordance with the requirements of 

the Companies Act 2006.

Opinion on other matter prescribed by the Companies  
Act 2006
In our opinion the information given in the Strategic Report and 
the Directors’ Report for the financial year for which the financial 
statements are prepared is consistent with the financial 
statements.

Matters on which we are required to report by exception
We have nothing to report in respect of the following matters 
where the Companies Act 2006 requires us to report to you if, in 
our opinion:

 > adequate accounting records have not been kept by the 

Parent Company, or returns adequate for our audit have not 
been received from branches not visited by us; or

 >

the Parent Company financial statements are not in agreement 
with the accounting records and returns; or

 > certain disclosures of Directors’ remuneration specified by law 

are not made; or

 > we have not received all the information and explanations we 

require for our audit.

Gregory Culshaw ACA (Senior Statutory Auditor)
for and on behalf of Deloitte LLP
Chartered Accountants and Statutory Auditors 
Southampton, United Kingdom
31 October 2014

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.ukGroup Profit and Loss Account
For the year ended 31 August 2014

53

Turnover 
Cost of sales

Gross profit
Administrative expenses
Other operating income
Other operating expenses

Operating profit
  Share of joint ventures turnover
  Share of joint ventures cost of sales
Share of operating profit in joint ventures
Net interest payable and similar charges

Profit/(loss) on ordinary activities before taxation
Taxation (charge)/credit

Profit/(loss) on ordinary activities after taxation
Equity minority interests

Profit/(loss) for the financial year

2014
Before 
exceptional 
items
£m

2014
Exceptional 
items
£m

Notes

2

2
2

9
5

6

19

18

 387.8 
(283.8)

 104.0 
(37.9)
 7.9 
(3.4)

 70.6 
0.1
(0.1)
 – 
(11.9)

 58.7 
(13.0)

 45.7 
(0.1)

 45.6 

 – 
 – 

 – 
(2.5)
 – 
–

(2.5)
 –
 –
 – 
(1.5)

(4.0)
 0.9 

(3.1)
 – 

(3.1)

2013
Before 
exceptional 
items
(restated)
£m

 310.8 
(244.2)

 66.6 
(29.1)
5.5 
(2.3)

 40.7 
 0.1 
(0.1)
 – 
(32.7)

 8.0 
(2.3)

 5.7 
 – 

 5.7 

2013
Exceptional 
items
(restated)
£m

 – 
 – 

 – 
(11.2)
 – 
–

(11.2)
– 
– 
 – 
(8.6)

(19.8)
 3.6 

(16.2)
 – 

(16.2)

2014
Total
£m

 387.8 
(283.8)

 104.0 
(40.4)
 7.9 
(3.4)

 68.1 
0.1
(0.1)
 – 
(13.4)

 54.7 
(12.1)

 42.6 
(0.1)

 42.5 

2013
Total
(restated)
£m

 310.8 
(244.2)

 66.6 
(40.3)
 5.5 
(2.3)

 29.5 
 0.1 
(0.1)
 – 
(41.3)

(11.8)
 1.3 

(10.5)
 – 

(10.5)

The Group has no material gains or losses other than those included in the Profit and Loss Account above, and therefore no separate 
Statement of Total Recognised Gains and Losses has been presented.

There is no material difference between the result as disclosed in the Profit and Loss Account and the result on an unmodified 
historical cost basis.

All of the figures above relate to continuing operations.

The current year operating exceptional items relate to redundancy costs following an operational review of the business, the exit of 
the previous Chief Executive Officer and the write-off of debt issue costs incurred in relation to the 2013 refinancing of the Group’s 
liabilities. The prior year exceptional items relate to one-off legal, professional, financing and management incentive costs incurred as a 
result of the successful refinancing of the Group.

The classification between administrative expenses and cost of sales has been restated in the year. Please see note 1 for further details.

The notes on pages 56 to 68 form part of these financial statements.

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 54 Balance Sheets
As at 31 August 2014

Fixed assets

Intangible assets: 

  Tangible assets:

Investments

goodwill
brand
investment properties
property, plant and equipment

share of gross assets
share of gross liabilities

Investments in joint ventures

Current assets
  Stocks
  Debtors:

  Cash

amounts due within one year
amounts due after one year

Creditors: amounts falling due within one year

Net current assets

Total assets less current liabilities

0.9
(0.6)

Notes

7
7
8
8
9

9

10
11
12
15

13

Creditors: amounts falling due after more than one year

14

Net assets

Capital and reserves
  Called up share capital
  Share premium account
  Profit and loss account

Shareholders’ funds
Minority interests

Total capital employed

Company registration number: 06622199

17
18
18

19

Group
2014
£m

 36.8 
 30.4 
 0.6 
 5.7 
 – 

Parent
2014
£m

 – 
 – 
 – 
 – 
 419.7 

 0.3 

 – 

 73.8 

 419.7 

 694.8 
 9.5 
 29.0 
 111.1 

 844.4 
(283.8)

 560.6

 – 
 15.3 
 – 
 – 

 15.3 
 – 

 15.3 

 634.4 

 435.0 

(160.0)

 – 

 474.4 

 435.0 

 381.1 
 56.4 
 36.5 

 474.0 
 0.4 

 381.1 
 56.4 
(2.5)

 435.0 
 – 

1.1
(0.6)

Group
2013
£m

 39.3 
 32.4 
 0.8 
 3.4 
 – 

Parent
2013
£m

 – 
 – 
 – 
 – 
 419.7 

 0.5 

 – 

 76.4 

 419.7 

 584.3 
 10.3 
 27.4 
 96.9 

 718.9 
(205.4)

 513.5 

 – 
 – 
 – 
 55.2 

 55.2 
(39.9)

 15.3 

 589.9 

 435.0 

(158.5)

 – 

 431.4 

 435.0 

 381.1 
 56.4 
(6.1)

 431.4 
 – 

 381.1 
 56.4 
(2.5)

 435.0 
 – 

 474.4 

 435.0 

 431.4 

 435.0

Approved by the Board on 31 October 2014 and signed on its behalf by Nick Maddock, Director.

Nick Maddock
Director
31 October 2014

The notes on pages 56 to 68 form part of these financial statements.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 
 
 
Group Cash Flow Statement
For the year ended 31 August 2014

55

Operating activities
  Net cash inflow/(outflow) from operating activities

Returns on investments and servicing of finance

Interest received
Interest paid

  Exceptional interest costs
  Net cash (outflow) from returns on investments and servicing of finance

Taxation
  UK corporation tax paid
  Net cash (outflow) from taxation

Capital expenditure
  Purchase of fixed assets
  Proceeds from sale of investment properties
  Proceeds from sale of fixed assets
  Net cash (outflow)/inflow from capital expenditure

Cash inflow/(outflow) before financing

Financing

Issue of equity shares

  Loan facility
  Repayment of bank loans
  Capital contributions
  Net cash inflow from financing

Increase/(decrease) in cash during the period

 2014

 2013

Notes

£m

£m

£m

£m

2

 35.5 

(30.1)

 0.2 
(12.5)
 – 

(5.9)

(3.3)
 0.2 
 – 

 – 
 – 
 – 
 – 

 0.5 
(18.5)
(8.6)

(12.3)

(26.6)

(0.4)

(1.8)
 – 
 2.3 

 150.7 
 97.0 
(230.6)
 0.5 

(5.9)

(3.1)

 14.2 

 – 

 14.2 

(0.4)

 0.5 

(56.6)

 17.6 

(39.0)

18

The prior year exceptional item included within ‘Returns on investments and servicing of finance’ represents the payment of a one-off 
swap break fee cost incurred by the business in relation to the successful refinancing transaction completed within that year.

The notes on pages 56 to 68 form part of these financial statements.

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk  
 
 
56

Notes to the Financial Statements
For the year ended 31 August 2014

1. Accounting policies
The following accounting policies have been used in dealing with items that are considered material in the financial statements. 
They have been applied consistently throughout the current year and prior year with the exception of a change in estimation technique 
within stock (see below).

Basis of accounting
The financial statements have been prepared under the historical cost convention, modified by the revaluation of certain investment 
properties, and in accordance with applicable United Kingdom accounting standards. 

A separate Profit and Loss Account for the Parent Company has not been presented as permitted by the Companies Act 2006.  
For the year ended 31 August 2014, the Parent Company’s loss on ordinary activities after taxation was £nil (2013: £0.3 million).

The accounts have been prepared on the going concern basis. For further details, please refer to the Directors’ Report.

Basis of consolidation
The Group’s financial statements consolidate the financial statements of McCarthy & Stone Limited and the entities it controls 
(its subsidiaries) drawn up to 31 August 2014, using consistent accounting policies applied across the Group. Subsidiaries are 
consolidated from the date of their acquisition or formation, being the date on which the Group obtains control, and continue to be 
consolidated until the date that such control ceases. All inter-company balances and transactions, including unrealised profits arising 
from them, are eliminated. Acquisitions are accounted for under the acquisition method.

Purchased goodwill
Goodwill arising on the acquisition of subsidiary undertakings and businesses, representing any excess of the fair value of the 
consideration given over the fair value of the separable assets and liabilities acquired, is capitalised and written off on a straight-line 
basis over its useful economic life, which is 20 years. The Directors have reviewed the appropriateness of this useful life, and consider 
that in view of the reputation of the Group and the continuing popularity of the McCarthy & Stone product, a useful economic life of 
20 years is justified. Impairment tests on the carrying value of goodwill are undertaken in accordance with FRS11 ‘Impairment of fixed 
assets and goodwill’ as follows:

 > At the end of the first full year following acquisition.
 > Annually, if events or changes in circumstances indicate that the carrying value may not be recoverable.

Intangible fixed assets
The brand in the Balance Sheet represents the fair value of the McCarthy & Stone brand name purchased as part of the business 
acquisition in 2009. This amount is written off on a straight-line basis over its useful economic life, which is 20 years. The Directors 
consider that in view of the continuing popularity of the McCarthy & Stone brand, it had a useful economic life of 20 years from 2009.

Interests in joint ventures
The Group has a number of contractual arrangements with other parties which represent joint ventures. These take the form of 
agreements to share control over these entities. The Group recognises its interest in these entities’ assets and liabilities using the equity 
method of accounting.

Tangible fixed assets
Tangible fixed assets are stated at cost less accumulated depreciation and any accumulated impairment losses. Costs include those 
costs directly attributable to making the asset capable of operating as intended.

Depreciation is provided on all tangible fixed assets, other than investment properties and freehold land, at rates calculated to write off 
the cost, less estimated residual value based on prices prevailing at the balance sheet date, of each asset over its expected useful life 
as follows: 

Freehold buildings  
Leasehold land and buildings 
Fixtures, fittings and equipment  
Assets in course of construction 

– 50 years
– over the shorter of the lease term and 50 years
– over three to ten years
–  not depreciated during course of construction, followed by depreciation over useful life once 

brought into use.

Shared equity receivables
The Group’s shared equity interests arise from sales incentives under which the Group receives a proportion of the resale proceeds of 
certain apartments on its developments. The Group’s equity share is protected by a registered entry on the title and usually represents 
the first interest in the property.

The shared equity receivables are initially recognised within turnover at fair value being the estimated future amount receivable by the 
Group discounted to present day values. The fair value of future anticipated cash receipts takes into account the Directors’ view of 
future house price movements and the expected timing of receipts. The Directors revisit the future anticipated cash receipts from the 
assets at the end of each financial year and the difference between the anticipated future receipt and the initial fair value is credited to 
finance income.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 
57

1. Accounting policies continued
Impairment of non-current assets
The carrying values of non-current assets are reviewed for impairment when events or changes in circumstances indicate the carrying 
value may not be recoverable. This impairment is based on the asset’s recoverable amount, being the higher of value in use or fair 
value less costs of disposal. 

Leases
Leases where the lessor retains substantially all the risks and benefits of ownership of the asset are classified as operating leases and 
rentals payable are charged in the Profit and Loss Account on a straight-line basis over the lease term.

Investment properties
Investment properties represent the long-term interest held by the Group in certain properties arising from sales incentive scheme 
arrangements. Gains or losses arising from changes in the fair value of investment properties are included in the revaluation reserve in 
the year in which they arise.

Stocks
Stocks are stated at the lower of cost and estimated net realisable value. The cost of work in progress and finished stock comprises 
the cost of land purchases, which are accounted for from the date of contract exchange, when the Group obtains effective control of 
the site, building costs and attributable production overheads. Net realisable value is based on estimated selling price less any further 
costs expected to be incurred to completion and disposal. There has been a change to the way in which attributable production 
overheads have been estimated during the year. Please see note 10 for a further explanation.

Cash and cash equivalents
Cash and short-term deposits in the Balance Sheet comprise cash at banks and in hand. 

Corporation tax
Corporation tax comprises current tax and deferred tax. Current tax is based on taxable profits for the year.

Deferred tax is recognised on all temporary differences arising between the tax bases of assets and liabilities and their carrying 
amounts in the financial statements, with the following exceptions:

 >

in respect of taxable temporary differences associated with investments in subsidiaries, associates and joint ventures, where the 
timing of the reversal of the temporary differences can be controlled and it is probable that the temporary differences will not reverse 
in the foreseeable future; and 

 > deferred tax assets are recognised only to the extent that it is probable that taxable profit will be available against which the 

deductible temporary differences, carried forward tax credits or tax losses can be utilised.

Deferred tax assets and liabilities are measured on an undiscounted basis at the tax rates that are expected to apply when the related 
asset is realised or liability is settled, based on tax rates and laws enacted or substantively enacted at the balance sheet date. 

Tax is charged or credited directly to equity if it relates to items that are credited or charged to equity. Otherwise income tax is 
recognised in the Profit and Loss Account.

Pensions and other post-retirement benefits
The Group provides a defined contribution pension scheme arrangement. Contributions to the scheme are recognised in the Profit 
and Loss Account in the period in which they become payable. The amount charged to the Profit and Loss Account represents 
contributions payable to the individual policies held by employees with independent insurance companies.

Revenue recognition
Revenue is recognised to the extent that it is probable that economic benefits will flow to the Group and the revenue can be reliably 
measured. Revenue is measured at the fair value of the consideration received, excluding discounts, rebates, VAT and other sales 
taxes or duty. The following criteria must also be met before revenue is recognised:

Sale of leasehold interests
Revenue represents the consideration received for the sale of leasehold interests in retirement apartments and is recognised on legal 
completion. Where these completions result in the Group providing an additional cash amount above an offer given by a third-party 
part exchange provider, this additional cash amount is recognised as a deduction from revenue.

Freehold Reversionary Interests (FRIs) and House Manager Flat Freehold Interests (HMFIs)
FRIs and HMFIs in respect of developed sites are periodically sold to third parties. Revenue arising from these sales is recognised only 
to the extent that the underlying leasehold interests in the retirement apartments have been sold.

Other income
Other income includes rents receivable, profits arising from the disposal of undeveloped land sites, VAT refunds and profits arising from 
the realisation of incentive scheme assets.

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 58 Notes to the Financial Statements continued

For the year ended 31 August 2014

1. Accounting policies continued
Interest income
Revenue is recognised as interest accrues, using the effective interest method, being the rate used to discount the estimated future 
cash receipts over the expected life of the financial instrument.

Cost of sales
In order to improve the comparability and understandability of the financial statements the Directors have considered it appropriate 
to reclassify certain costs that were previously shown within ‘administrative expenses’ as ‘cost of sales’ within the Profit and Loss 
Account on the basis that these costs are directly attributable to the unit sales. The main direct costs that have been reclassified are: 
regional marketing costs that are directly attributable to sales, show flat running costs and estate agent referral fees. This change in 
disclosure is considered by the Directors to show a true and fair view and should improve comparability with other housebuilders.  
The reclassified costs total £6.2 million (2013: £6.7 million) and there is no impact on the total operating profit for the year or net assets.

Financial liabilities and equity
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An 
equity instrument is any contract that evidences a residual interest in the assets of the Group after deducting all of its liabilities.

Equity instruments
Equity instruments issued by the Company are recorded at the proceeds received.

Bank borrowings
Interest-bearing bank loans and overdrafts are recorded at the proceeds received. Finance charges, including premiums payable 
on settlement or redemption and direct issue costs, are accounted for on an accruals basis in the Profit and Loss Account using the 
effective interest method and are deducted from or added to the carrying amount of the instrument to the extent that they are not 
settled in the period in which they arise.

Agency fees incurred in respect of the raising and ongoing monitoring of loan facilities are also reported within finance charges.

Finance costs
Finance costs of financial liabilities are recognised in the Profit and Loss Account over the term of such instruments at a constant rate 
on the carrying amount.

Finance costs which are directly attributable to the issue of loans are capitalised and amortised over the period of the debt.

Derivative financial instruments
The Group has historically used derivative financial instruments to reduce exposure to interest rate movements. The Group does not 
hold or issue derivative financial instruments for speculative purposes.

For an interest rate swap to be treated as a hedge the instrument must be related to actual assets or liabilities or a probable 
commitment and must change the nature of the interest rate by converting a fixed rate to a variable rate or vice versa. Interest 
differentials under these swaps are recognised by adjusting interest payable over the periods of the contracts.

Share-based payments
Certain Directors and senior managers within the Group are party to a management incentive scheme. The terms of this scheme 
stipulate that amounts will become payable to the participants if certain future conditions are satisfied. This agreement is accounted for 
partly as a cash-settled and partly an equity-settled share-based payment scheme. 

The cost of equity-settled transactions with employees is measured by reference to the fair value at the date at which they are  
granted and is recognised as an expense over the vesting period. In valuing equity-settled transactions, no account is taken of  
any non-market-based vesting conditions and no expense is recognised for awards that do not ultimately vest as a result of a  
failure to satisfy a non-market-based vesting condition. 

The cost of cash-settled transactions is measured at fair value. Fair value is estimated initially at the grant date and at each balance 
sheet date thereafter until the awards are settled. Market-based conditions are taken into account when determining fair value.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk59

2. Operating profit
a. Turnover
Turnover is attributable to one continuing activity within the UK, being the development, design, construction and sale of retirement 
apartments.

b. Reconciliation of operating profit to net cash inflow from operating activities

Operating profit (before exceptional items)
Depreciation charge
Amortisation of brand
Amortisation of goodwill
(Increase) in stocks (net of land creditor)
Decrease/(increase) in debtors
Increase in creditors (excluding exceptionals and land creditor)
Cash flow on exceptional items

Net cash inflow/(outflow) from operating activities (after exceptional items)

2014
£m

 70.6 
 1.3 
 2.0 
 2.5 
(45.2)
 0.9 
5.9
(2.5)

 35.5 

2013
£m

 40.7 
 0.8 
 2.1 
 2.4 
(78.2)
(4.2)
 7.2 
(0.9)

(30.1)

The movement in stocks and creditors has been calculated net of the movement on land creditors as the impact on working capital is 
neutral. The Directors believe that this presentational format presents a fairer representation of the Group’s working capital movements 
and the associated underlying cash flows. Land creditors at 31 August 2014 totalled £222.9 million (2013: £157.6 million).

c. Operating profit is stated after charging

Depreciation of owned assets
Amortisation of goodwill
Amortisation of brand
Operating lease rentals: 

Auditor’s remuneration: 

land and buildings
plant and machinery
audit services
non-audit services

The analysis of auditor’s remuneration is as follows:
Fees payable to the Company’s auditor for the audit of the Company’s annual accounts
Fees payable to the Company’s auditor and their associates for other services to the Group
The audit of the Company’s subsidiaries pursuant to legislation

Total audit fees

Tax services
Project assurance

Total non-audit fees

d. Other operating income comprises

Net rental income
Other income
Non-core business revenue
Land sales

2014
£m

 1.3 
 2.5 
 2.0 
 1.2 
 1.8 
 0.1 
 0.1 

2014 
£m

0.1
–
–

0.1

0.1
–

0.1

2014 
£m

0.4
3.9
2.9
0.7

7.9

2013
£m

 0.8 
 2.4 
 2.1 
 1.0 
 1.6 
 0.1 
 0.2

2013 
£m

0.1 
–
–

0.1

0.2 
–

0.2

2013 
£m

0.7 
3.6
1.2
–

5.5

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 60 Notes to the Financial Statements continued

For the year ended 31 August 2014

2. Operating profit continued
e. Adjusted operating profit

Operating profit before exceptional items
Amortisation of goodwill
Amortisation of brand

Adjusted operating profit
Adjusted operating margin

2014
£m

 70.6 
 2.5 
 2.0 

2013
£m

 40.7 
 2.4 
 2.1 

75.1
19.4%

 45.2 
14.5%

The above adjusted operating profit includes the £8.1 million impact of a change in cost capitalisation estimation technique which was 
applied from 1 September 2013. The adjusted operating profit excluding this impact would be £67.0 million with an associated adjusted 
operating margin of 17.3%.

f. Adjusted profit before taxation

Profit before taxation before exceptional items
Amortisation of goodwill
Amortisation of brand

Adjusted profit on ordinary activities before taxation

2014
£m

58.7
 2.5 
2.0

63.2

2013
£m

8.0
 2.4 
2.1

12.5

The above adjusted profit on ordinary activities before taxation includes the £8.1 million impact of a change in cost capitalisation 
estimation technique which was applied from 1 September 2013. The adjusted profit on ordinary activities before taxation excluding 
this impact would be £55.1 million.

3. Employees 
The average monthly number of employees, including Executive Directors, during the year ended 31 August 2014 was 942 (2013: 899). 
The total number of persons employed by the Group at 31 August 2014 was 900 (2013: 941).

Average monthly number of employees, including Executive Directors, during the period:
Office and management
Construction

The aggregate payroll cost, including Directors, was as follows:
Wages and salaries
Social security costs
Other pension costs

4. Directors’ emoluments

Emoluments (excluding pension contributions)
Company contributions to Group personal pension schemes

Highest paid Director:
Emoluments (excluding pension contributions)
Company contributions to Group personal pension schemes

Number of Directors in Group personal pension schemes

2014

2013

779
163

942

2014
£m

46.7
5.4
1.7

53.8

2014 
£m

1.5
–

1.5

0.4
–

0.4

2014

1

748 
151 

899

2013
£m

40.4 
5.1 
1.4 

46.9

2013 
£m

1.5 
–

1.5 

0.7 
–

0.7

2013

1

The emoluments disclosed above include £0.1 million (2013: £0.2 million) sums payable to third parties for Directors’ services.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk5. Net interest payable and similar charges

Loans and overdrafts
PIK notes
Interest rate swap payments

Interest payable
Refinancing transaction costs
Refinancing issue costs
Interest receivable
Unwinding of discount on long-term receivables

Net interest payable

6. Tax on profit/(loss) on ordinary activities
a. Analysis of tax credit for the period

Current tax:
UK corporation tax on profit for the period
Adjustments in respect of previous periods
Deferred tax:
Origination and reversal of timing differences
Adjustments in respect of previous periods

Tax on profit/(loss) on ordinary activities

b. Factors affecting tax credit for the current period

Profit/(loss) on ordinary activities before taxation

Anticipated tax (credit)/charge based on profit before tax at 22.17% (2013: 23.58%)

Effects of: 
Expenses not deductible for tax purposes
Income not taxable for tax purposes
(Decrease)/increase in unutilised losses and movement in short-term timing differences
(Decelerated)/accelerated capital allowances
Adjustments in respect of previous periods

Current tax charge/(credit) for the year

61

2014 
£m

12.5
–
–

12.5
–
1.9
(0.4)
(0.6)

13.4

2014 
£m

 11.7 
–

0.3
0.1

12.1

2014 
£m

54.7

12.1

0.3
(0.5)
(0.1)
(0.1)
–

11.7

2013 
£m

8.4 
17.2 
7.9 

33.5 
8.6 
–
(0.7)
(0.1)

41.3

2013 
£m

–
(0.1)

(1.3)
0.1 

(1.3)

2013 
£m

(11.8)

(2.8)

1.8 
(0.6)
1.4 
0.2 
(0.1)

(0.1)

The UK corporation tax rate decreased from 23% to 21% from 1 April 2014. The Finance Act 2013, which provides for a further 
reduction in the main rate of corporation tax from 21% to 20% from 1 April 2015, was substantively enacted on 2 July 2013. This rate 
reduction has been reflected in the calculation of deferred tax at the balance sheet date.

c. Deferred tax movements

At 1 September
(Debit)/credit for the year
Adjustments in respect of previous periods

At 31 August (included in debtors)

2014 
£m

2.0
(0.3)
(0.1)

1.6

2013 
£m

0.8 
1.3 
(0.1)

2.0 

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 62 Notes to the Financial Statements continued

For the year ended 31 August 2014

6. Tax on profit/(loss) on ordinary activities continued
d. Deferred tax reflected in the Group accounts

Capital allowances lower than depreciation
Short-term timing differences
Losses

Deferred tax asset provided in the accounts

Provided 
2014
 £m

Provided 
2013
 £m

0.2
1.4
–

1.6

0.3 
1.3 
0.4 

2.0

Deferred tax has not been provided on capital losses carried forward of £1.6 million as there is insufficient evidence that there will be 
taxable gains in the future against which these losses can be utilised.

7. Intangible fixed assets
Group

Cost:
At 1 September 2013

At 31 August 2014

Amortisation: 
At 1 September 2013
Charge for the year

At 31 August 2014

Net book value at 31 August 2014

Net book value at 31 August 2013

Goodwill 
£m

Brand 
£m

50.0

50.0

(10.7)
(2.5)

(13.2)

36.8

39.3

41.4

41.4

(9.0)
(2.0)

(11.0)

30.4

32.4

Total 
£m

91.4 

91.4 

(19.7)
(4.5)

(24.2)

67.2 

71.7

The fair value of the brand was calculated by discounting to present value the cash flows from intra-Group royalty receipts at an 
appropriate discount rate. The values attributed to the royalties are turnover-based and represent the monies that the Group would 
expect to achieve should the McCarthy & Stone brand be sold at arm’s length to a third party.

The Parent Company had no intangible fixed assets at 31 August 2014 (2013: £nil).

8. Tangible fixed assets 
Group
a. Investment properties at valuation

At 31 August 2013
Redemptions

At 31 August 2014

Long 
leasehold 
equity 
interests in 
sold flats 
£m

0.6
(0.2)

0.4

Other long 
leasehold 
interest 
(shops) 
£m

0.2
–

0.2

Total
£m

0.8 
(0.2)

0.6

Long leasehold equity interests represent interests in apartments sold between 1989 and 1993 using a sales incentive scheme under 
which the Group undertook to contribute towards service charges in exchange for an equity share in the apartment. These interests 
are secured by legal charges on those apartments.

The investment properties are valued based on prices achieved on recent sales of similar properties and are subject to annual review 
by the Directors and Executive Leadership Team which include suitably qualified Chartered Surveyors and Chartered Accountants. 
The revaluation exercise led to no change in the valuation. These properties have not been depreciated.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk8. Tangible fixed assets continued
b. Property, plant and equipment

Cost:
At 1 September 2013
Additions
Transfers
Disposals

At 31 August 2014

Depreciation:
At 1 September 2013
Charge for the year
Disposals

At 31 August 2014

Net book value at 31 August 2014

Net book value at 31 August 2013

63

Land and Buildings

Freehold 
£m

Long 
leasehold 
£m

Fixtures 
fittings and 
equipment 
£m

Assets in 
course of 
construction
£m

–
–
 –
–

–

–
–
–

–

–

–

0.1
–
 –
(0.1)

–

0.1
–
(0.1)

–

–

–

5.9
1.1
 3.2 
(0.4)

9.8

3.2
1.3
(0.4)

4.1

5.7

2.7

0.7
2.5
(3.2)
–

–

–
–
–

–

–

0.7

Total
 £m

6.7 
3.6
 – 
(0.5)

9.8 

3.3 
1.3 
(0.5)

4.1 

5.7 

3.4

The Parent Company had no tangible fixed assets at 31 August 2014 (2013: £nil).

9. Investments
Group
Investment in joint ventures
The Group has a 50% share of the 1,000 issued £1 ordinary shares in each of Kindle Housing UK (Worthing) Limited and Kindle 
Housing UK (Christchurch) Limited and the two issued £1 ordinary shares in Kindle Housing UK (Exeter) Limited, which rent affordable 
housing to local key worker employees. The Group also has a 50% share of the two issued £1 ordinary shares of Kindle Housing 
Limited, which manages affordable housing on a shared equity basis. These companies are all registered in England and Wales.

The Group accounts for its interests in these companies using the equity method of accounting.

The share of the assets, liabilities, income and expenses of the jointly controlled entities at 31 August 2014 is set out below:

Share of the joint ventures’ balance sheet:
Non-current assets
Net current assets

Provision for impairment

Share of gross assets

Non-current liabilities

Share of gross liabilities

Share of net assets

Share of the joint ventures’ income and expenses: 
Turnover
Cost of sales

Share of operating profit in joint ventures

2014 
£m

1.2
–

(0.3)

0.9

(0.6)

(0.6)

0.3

2014 
£m

0.1
(0.1)

–

2013
 £m

1.1 
–

–

1.1 

(0.6)

(0.6)

0.5 

2013
 £m

0.1 
(0.1)

–

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 64 Notes to the Financial Statements continued

For the year ended 31 August 2014

9. Investments continued
Parent

Shares in unlisted subsidiary undertakings
Cost:
At 31 August 2013 and 31 August 2014

Provision:
At 31 August 2013 and 31 August 2014

Net book value at 31 August 2013 and 31 August 2014

The principal active companies in the Group during the period were:

£m

419.7 

–

419.7 

Company

McCarthy & Stone (Developments) Limited
McCarthy & Stone Retirement Lifestyles Limited
McCarthy & Stone (Equity Interests) Limited
McCarthy & Stone (Home Equity Interests) Limited
McCarthy & Stone Investment Properties No. 23 Limited
McCarthy & Stone (Total Care Living) Limited
McCarthy & Stone (Alnwick) Limited
McCarthy & Stone (Extra Care Living) Limited
McCarthy & Stone Total Care Management Limited
McCarthy & Stone Rental Interests No. 1 Limited
McCarthy & Stone Management Services Limited
McCarthy & Stone Lifestyle Services Limited
McCarthy & Stone Financial Services Limited
Keyworker Properties Limited
McCarthy & Stone Estates Limited
YourLife Management Services Limited

% Holding  

ordinary shares

Nature of  
business

Incorporated and  

operating in

90
100
100
100
100
100
100
100
100
100
100
100
100
100
100
50

Holding company
Developer
Property investment
Property investment
Property investment
Property investment
Property investment
Property investment
Property investment
Property investment
Development management
Holding company
Financial services
Property investment
Property resale
Development management

England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England

Each of the above shareholdings gives the immediate parent company 100% voting rights, with the exception of YourLife Management 
Services Limited, where the parent has 50% voting rights, but a majority share of Directorships on the Board of YourLife Management 
Services Limited.

10. Stocks
Group

Land for development
Sites in the course of construction
Finished stock

Land for development is further analysed as follows:
Exchanged land with planning
Completed land with planning
Unconditional land without planning
Conditional land without planning

2014 
£m

314.8
191.6
188.4

694.8

47.3
88.8
3.2
175.5

314.8

2013
 £m

234.8 
130.7 
218.8 

584.3 

37.9 
72.1 
3.1 
121.7 

234.8

From 1 September 2013, the Group revised its calculation of directly attributable overheads which are capitalised and held as stock. 
These costs now include an increased proportion of design, construction, commercial and planning costs.

This has resulted in a net positive impact on the Profit and Loss Account of £8.1 million. These costs would previously have been 
expensed as incurred.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk10. Stocks continued
The table below details the impact of this change on the primary financial statements for the year ended 31 August 2014.

2014
Pre revised 
estimation 
technique 
before 
exceptional 
items
£m

2014
Post revised 
estimation 
technique 
before 
exceptional 
items
£m

Impact of 
revised 
estimation 
technique
£m

Turnover
Cost of sales

Gross profit

Gross margin
Administrative expenses
Other operating income
Other operating expenses

Operating profit

Current assets – stocks

11. Debtors: amounts falling due within one year

Trade debtors
Other debtors and prepayments
Corporation tax
Deferred taxation
Amounts owed by subsidiary undertakings

12. Debtors: amounts falling due after one year
Group

Secured mortgages
Shared equity receivables
Deferred taxation

 387.8 
(292.4)

95.4

24.6%
(37.4)
 7.9 
(3.4)

 62.5 

 686.7 

Group 
2014
 £m

1.4
7.5
–
0.6
–

9.5

Notes

6

 – 
 8.6 

8.6

–
(0.5)
 – 
–

 8.1 

 8.1 

Parent
 2014
 £m

–
0.5
–
–
14.8

15.3

Notes

6

65

2013
Before 
exceptional 
items
£m

 310.8 
(244.2)

66.6

21.4%
(29.1)
5.5
(2.3)

 387.8 
(283.8)

104.0

26.8%
(37.9)
 7.9 
(3.4)

 70.6 

 40.7 

 694.8 

 584.3 

Group 
2013 
£m

0.4
7.0
2.0
0.9
–

10.3

2014 
£m

3.7
24.3
1.0

29.0

Parent 
2013
 £m

–
–
–
–
–

–

2013 
£m

4.4
21.9
1.1

27.4

Secured mortgages represent amounts outstanding from the sale of certain of the Group’s apartments under a sales incentive 
scheme, which was discontinued in 1995, together with interest thereon. The amounts are secured by mortgages repayable on 
subsequent sale of the underlying unit, or certain other specified events.

The Group’s shared equity interests arise from sales incentives under which the Group receives a proportion of the resale proceeds of 
certain apartments on its developments. The Group’s equity share is protected by a registered entry on the title and usually represents 
the first interest in the property.

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 66 Notes to the Financial Statements continued

For the year ended 31 August 2014

13. Creditors: amounts falling due within one year

Trade creditors
Conditional land creditors
Unconditional land creditors
UK corporation tax
Other taxes and social security costs
Unamortised issue costs
Other creditors

Group 
2014
 £m

11.1
216.4
6.5
5.9
1.3
–
42.6

283.8

Parent 
2014
 £m

–
–
–
–
–
–
–

–

Group 
2013 
£m

12.7
143.5
14.1
–
1.1
(0.4)
34.4

205.4

Parent 
2013 
£m

–
–
–
–
–
–
39.9 

39.9

Conditional land creditors relate to the unpaid purchase consideration due on sites acquired that are conditional on satisfying certain 
contractual conditions. In circumstances where these conditions are not satisfied the land creditor payment will not become due.

Other creditors include amounts of £nil (2013: £0.3 million) in respect of Directors.

14. Creditors: amounts falling due after more than one year
Group

Other loans
Unamortised issue costs

The Group’s loans are analysed as follows:

Loan facility

2014 
£m

160.0
–

160.0

2013 
£m

160.0 
(1.5)

158.5 

Nominal 
interest rate

Libor + 7.25%

Year of 
maturity

2018

Outstanding 
at 31 August 
2014
 £m

Outstanding 
at 31 August 
2013 
£m

160.0

160.0

160.0 

160.0 

The Group has £160.0 million (2013: £160.0 million) of loans in the form of term debt facilities. These are non-amortising, with a  
five-year term, repayable in August 2018. The nominal interest rate rises to Libor + 8.25% from February 2015.

Loans are secured on the fixed and floating assets of the Group.

15. Analysis and reconciliation of net debt
Group

Cash

Loan facility

Total debt (excluding cash)

Net debt

Increase/(decrease) in cash
Cash flow arising from change in debt

Change in net debt resulting from cash flow
Other non-cash movement
Net debt at 1 September

Net debt at 31 August

31 August 
2013 
£m

96.9

(160.0)

(160.0)

(63.1)

Cash flow 
£m

14.2

–

–

14.2

2014 
£m

14.2
–

14.2
–
(63.1)

(48.9)

31 August 
2014
 £m

111.1 

(160.0)

(160.0)

(48.9)

2013 
£m

(39.0)
133.6 

94.6 
201.8 
(359.5)

(63.1)

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk16. Operating lease commitments
Financial commitments under non-cancellable operating leases will result in the following payments due in the next financial year:

67

Operating leases expiring:
In less than one year
In two to five years
In more than five years

17. Share capital and reserves

Equity share capital
Ordinary shares of 20p each
At 31 August 2013

At 31 August 2014

Land and 
buildings 
2014 
£m

0.1
0.1
0.5

0.7

Other
 2014 
£m

0.7
1.2
0.1

2.0

Land and 
buildings 
2013 
£m

0.1
–
0.5

0.6

Other
 2013
 £m

0.4 
1.6 
–

2.0

Authorised 
No. ’000

Authorised 
£’000

Allotted, 
called up and 
fully paid 
No. ’000

Allotted, 
called up and 
fully paid
£’000

No limit

No limit 1,905,550

381,110 

No limit

No limit 1,905,550

381,110

18. Combined reconciliation of shareholders’ funds and statement of movement on reserves

Group:
  At 31 August 2013
  Share-based payments
  Profit for the financial year

At 31 August 2014

Company:
  At 31 August 2013

At 31 August 2014

Called up 
share capital 
£m

Share 
premium
 £m

Profit and
 loss account 
£m

381.1
–
–

381.1

381.1

381.1

56.4
–
–

56.4

56.4

56.4

(6.1)
0.1
42.5

36.5

(2.5)

(2.5)

The Group received no capital contributions during the year ended 31 August 2014 (2013: £0.5 million). 

19. Minority interests

At 1 September 2013
Share of profit on ordinary activities after taxation
Share issue in subsidiary undertaking

At 31 August 2014

Total 
£m

431.4 
0.1
42.5

474.0

435.0 

435.0

Total
£m

– 
0.1
0.3

0.4

20. Contingent liabilities
The Group has given unlimited guarantees in relation to the bank overdraft, loan and hire purchase liabilities of its subsidiary 
undertakings. At 31 August 2014, the amount outstanding under those facilities was £160.0 million (2013: £160.0 million).

21. Pensions
A defined contribution money purchase pension arrangement is operated for employees in the UK to which the Group makes a 
contribution under specified circumstances. The Group’s pension cost for the period was £1.7 million (2013: £1.4 million). The unpaid 
contributions outstanding at 31 August 2014 were £nil (2013: £nil).

22. Related parties
The Group and Company have taken advantage of the exemption available under FRS8 paragraph 3(c) from disclosing the 
transactions between members of the McCarthy & Stone Limited group of companies.

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 68 Notes to the Financial Statements continued

For the year ended 31 August 2014

23. Share-based payments
Directors and selected employees entered into a Management Incentive Plan in the period. The Management Incentive Plan entitles 
the participants to a cash bonus and shares if certain future conditions are met. The split of cash and equity will be based on a hurdle 
mechanism which accrues from a predetermined starting equity value compounded at a set rate of interest per annum. The cash 
payment will be a percentage of the final valuation above the starting equity value but below the hurdle. The shares will entitle the 
participants to a percentage of the total value created above the hurdle.

Equity-settled share-based payment 
The cost of equity-settled transactions with the participants is measured by reference to the fair value at the date at which they are 
granted and is recognised as an expense over the expected vesting period. The number of shares issued to the participants was 
19,150 and the fair value of the shares at the grant date is measured at £1.3 million based on management’s most recent valuation. 
Therefore the Group recognised a cost of £0.1 million in the Profit and Loss Account in relation to the equity-settled share-based 
payment.

Cash-settled share-based payment
The fair value of the cash payment under the Management Incentive Plan has been valued at £2.9 million at 31 August 2014 based on 
the Directors’ best estimate of possible expected outcomes. Therefore the Group recognised a total cost of £0.2 million in relation to 
the cash-settled share-based payment during the year ended 31 August 2014.

24. Ultimate parent undertaking and controlling party
McCarthy & Stone Limited, which is registered in England and Wales, is considered to be the Group’s ultimate parent undertaking and 
controlling party. There is no ultimate controlling party of McCarthy & Stone Limited.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.ukGeneral Company Information

69

McCarthy & Stone Limited is registered in England and Wales, registered number 6622199.

Coventry (Midlands)
Ross House
Binley Business Park
Harry Weston Road
Coventry 
CV3 2TR

Colney Heath (North London)
Tyttenhanger House
Coursers Road
Colney Heath
Hertfordshire
AL4 0PG

Tel: 02476 441199

Tel: 01727 744350

Our offices

Bournemouth (Head Office)
Current address:
Homelife House
26–32 Oxford Road
Bournemouth
Dorset
BH8 8EZ

Tel: 01202 292480

With effect from 1 December 2014:
100 Holdenhurst Road
Bournemouth
Dorset
BH8 8AL

Glasgow (Scotland)
Unit 11000 
Academy Park
Gower Street
Glasgow
G51 1PR

Altrincham (North)
Unit 3 Edward Court
Altrincham Business Park
Altrincham
Cheshire
WA14 5GL

Tel: 0161 941 6255

Woking (South East)
2 Genesis Business Park
Albert Drive
Woking
Surrey 
GU21 5RW

Tel: 0141 420 8300 

Tel: 01483 908600

Our advisers

Solicitors
Freshfields Bruckhaus Deringer LLP
65 Fleet Street
London  
EC4Y 1HS

Bankers
HSBC Bank plc
70 Pall Mall
London
SW1Y 5EZ

Corporate Communications
Brunswick Group LLP
16 Lincoln’s Inn Fields 
London
WC2A 3ED

Chartered Accountants  
and Statutory Auditor
Deloitte LLP
Mountbatten House 
1 Grosvenor Square
Southampton
SO15 2BZ

York (North)
Aspen House
Wykeham Road
Northminster Business Park
Upper Poppleton
York
YO26 6QW

Tel: 01904 444200 

Ringwood (South West)
South West House
1 Embankment Way
Ringwood
Hants
BH24 1EU

Tel: 01425 322000

Financial Advisers
Rothschild
New Court
St Swithin’s Lane
London
EC4N 8AL

Cautionary statement regarding forward-looking statements
Some of the information in this document may contain projections or other forward-looking statements regarding future events or the 
future financial performance of McCarthy & Stone Limited and its subsidiaries (the Group). You can identify forward-looking statements 
by terms such as “expect”, “believe”, “anticipate”, “estimate”, “intend”, “will”, “could”, “may” or “might”, the negative of such terms or 
other similar expressions. McCarthy & Stone Limited (the Company) wishes to caution you that these statements are only predictions 
and that actual events or results may differ materially. The Company does not intend to update these statements to reflect events 
and circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events. Many factors could cause the 
actual results to differ materially from those contained in projections or forward-looking statements of the Group, including among 
others, general economic conditions, the competitive environment as well as many other risks specifically related to the Group and its 
operations. Past performance of the Group cannot be relied on as a guide to future performance. 

Contacts
Website:  www.mccarthyandstone.co.uk
info@mccarthyandstone.co.uk
Email: 
Twitter: 
twitter.com/mccarthystone
Facebook: facebook.com/mccarthystone

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 70 Glossary of Financial Terms

Revenue

Operating profit

Operating margin

Profit before tax

Turnover including revenue from the sale of freehold reversionary interests.

References in the Strategic Report to operating profit relate to adjusted operating profit before 
exceptional items and amortisation of intangibles, as shown in note 2e to the financial statements.

References in the Strategic Report to operating margin relate to adjusted operating margin before 
exceptional items and amortisation of intangibles, as shown in note 2e to the financial statements.

References in the Strategic Report to profit before tax relate to adjusted profit before tax before 
exceptional items and amortisation of intangibles, as shown in note 2f to the financial statements.

Net average selling price

Turnover from unit sales/units sold.

Tangible net asset value

Net assets excluding intangible assets.

Tangible gross asset value

Tangible net asset value excluding net debt.

Return on average capital employed Operating profit/average tangible gross asset value.

Gearing

Net debt/net assets.

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.ukNotes 

71

StrategicReportCorporate GovernanceFinancialStatementsMcCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.uk 72 Notes 

McCarthy & Stone Limited   Annual Report and Accounts 2014www.mccarthyandstone.co.ukReport production managed by Michael Stoner

Cartwright Court, Malvern

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Current address:
Homelife House
26–32 Oxford Road
Bournemouth
Dorset
BH8 8EZ

Tel: 01202 292480

With effect from 1 December 2014:
100 Holdenhurst Road
Bournemouth
Dorset
BH8 8AL

Website:  www.mccarthyandstone.co.uk
Email:  info@mccarthyandstone.co.uk

Twitter:  twitter.com/mccarthystone
Facebook:  facebook.com/mccarthystone