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FY2018 Annual Report · The Marcus Corporation
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1

8

4th Floor

100 Holdenhurst Road

Bournemouth

Dorset

BH8 8AQ

Tel: 01202 292 480

Website: www.mccarthyandstonegroup.co.uk

Email: investor-relations@mccarthyandstone.co.uk

Twitter: twitter.com/mccarthystone

Facebook: facebook.com/mccarthystone

Annual Report 2018

 
 
 
 
 
 
 
 
 
 
 
Operational Highlights

Financial Highlights

Legal completions1
Units

Average selling price
£k

Revenue

£m

Underlying operating profit margin1, 3

%

2,134

FY18

FY17

FY16

FY15

£300k

£671.6m

2,134

2,302

2,299

1,923

FY18

FY17

FY16

FY15

300

273

264

245

671.6

660.9

635.9

485.7

10%

10

16

Land bank
Units

First occupations
Number of developments

Profit before tax

£m

Return on capital employed 1, 3

%

9,797

FY18

FY17

FY16

FY15

Build cycle time
Months

13.9

FY18

FY17

FY16

FY15

68

9,797

9,967

10,186

10,087

FY18

FY17

FY16

FY15

68

69

49

44

£58.1m

58.1

92.1

92.9

80.9

10%

10

16

Customer satisfaction2
%

93.5%

13.9

14.4

15.3

16.0

FY18

FY17

FY16

FY15

93.5

91.2

92.7

91.8

Year end net cash/(debt)2, 3

£m

Earnings per share 

Pence

£4.0m

8.6p

8.6

4.0

30.7

FY18

FY17

FY16

52.8

(44.4)

FY15

3.4

FY18

FY17

FY16

FY15

FY18

FY17

FY16

FY15

FY18

FY17

FY16

FY15

FY18

FY17

FY16

FY15

FY18

FY17

FY16

FY15

20

20

20

20

13.8

13.9

1  Excluding commercial units
2  Survey of new homeowners by the NHBC and HBF 2018

1  Underlying operating profit margin and return on capital employed have been reconciled within note 5 to the consolidated financial statements

2  Net cash/(debt) has been reconciled within note 22 to the consolidated financial statement

3  This metric is a non-GAAP Alternative Performance Measure (‘APM’) presented to provide additional useful information - see further detail on 

the relevance of APMs within note 1 to the financial statements

Designed and printed by Cedar Group: 01794 525 034

Operational Highlights

Financial Highlights

Legal completions1

Units

Average selling price

£k

Revenue
£m

Underlying operating profit margin1, 3
%

2,134

£300k

£671.6m

10%

2,134

2,302

2,299

1,923

FY18

FY17

FY16

FY15

300

273

264

245

FY18

FY17

FY16

FY15

671.6

660.9

635.9

FY18

FY17

FY16

FY15

485.7

10

16

Land bank

Units

First occupations

Number of developments

Profit before tax
£m

Return on capital employed 1, 3
%

9,797

68

£58.1m

10%

9,797

9,967

10,186

10,087

FY18

FY17

FY16

FY15

68

69

49

44

FY18

FY17

FY16

FY15

58.1

92.1

92.9

80.9

FY18

FY17

FY16

FY15

10

16

20

20

20

20

Build cycle time

Months

13.9

Customer satisfaction2

%

93.5%

Year end net cash/(debt)2, 3
£m

Earnings per share 
Pence

£4.0m

8.6p

13.9

14.4

15.3

16.0

FY18

FY17

FY16

FY15

93.5

91.2

92.7

91.8

FY18

FY17

FY16

FY15

4.0

30.7

FY18

FY17

FY16

52.8

(44.4)

FY15

3.4

8.6

13.8

13.9

FY18

FY17

FY16

FY15

FY18

FY17

FY16

FY15

FY18

FY17

FY16

FY15

1  Excluding commercial units

2  Survey of new homeowners by the NHBC and HBF 2018

1  Underlying operating profit margin and return on capital employed have been reconciled within note 5 to the consolidated financial statements
2  Net cash/(debt) has been reconciled within note 22 to the consolidated financial statement
3  This metric is a non-GAAP Alternative Performance Measure (‘APM’) presented to provide additional useful information - see further detail on 

the relevance of APMs within note 1 to the financial statements

Designed and printed by Cedar Group: 01794 525 034

FRONT COVER 210mm

195mm

Creating retirement communities 
that enrich the quality of life for our 
customers and their families    

Contents

STRATEGIC REPORT

Our Strategy 

Chairman’s Statement 

Chief Executive’s Statement 

Our Market 

Our People 

Our Products and Services 

Our Business Model 

Financial Review 

Risk Management 

CORPORATE GOVERNANCE

Board of Directors 

Corporate Governance Statement  

Nomination Committee Report  

Risk and Audit Committee Report  

Directors’ Remuneration Report  

Directors’ Report  

Statement of Directors’ Responsibilities  

FINANCIAL STATEMENTS

Independent Auditor’s Report to the Members of McCarthy & Stone plc  

Consolidated Statement of Comprehensive Income  

Consolidated Statement of Financial Position  

Consolidated Statement of Changes in Equity  

Consolidated Cash Flow Statement  

Notes to the Consolidated Financial Statements  

Company Statement of Financial Position  

Company Statement of Changes in Equity  

Notes to the Company Financial Statements  

Warning to Shareholders  

Historical Statistics  

General Information  

Glossary  

Front cover
External images, left to right: 
Plas Glanrafon, Anglesey and Burrstone Grange, Thornton-Cleveleys 

4

16

20

26

30

34

46

68

72

80

84

92

96

102

126

132

136

148

149

150

151

152

181

182

183

188

189

190

192

1

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS2

McCarthy & Stone plcStrategic Report

1  Customers of Wingfield Court, Sherborne with pupils  

from Sherborne Abbey Primary School 

2  Celebrating the visit of HRH Prince Charles at  

Bowes Lyon Court, Poundbury

3

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSOur Purpose

1  Barnacre Road Primary School with a homeowner from Burley Court, Preston

4

McCarthy & Stone plc 
To create retirement communities that enrich the quality  
of life for our customers and their families. 

Retirement living involves much more than simply deciding  
to move to a new home that’s better suited to our customers’ 
needs, it’s an opportunity to embrace a new way of life: to have 
the freedom to live a lifestyle with more choices and more time  
to do the things they enjoy. 

At McCarthy & Stone, we create retirement communities that 
enrich the quality of life for our customers and their families,  
and believe that life is for living, whatever your age.

As the industry leader with unique expertise in planning,  
design and construction, we predominantly turn brownfield  
sites into retirement communities with our two core products: 
Retirement Living and Retirement Living PLUS, which are  
aimed at those aged 60+ and 70+ respectively.

These communities are more than just places to live.  
They help our customers maintain their independence while  
providing peace of mind that assistance is on hand if needed. 
We also offer a wide range of on-site social activities, helping  
our customers to create new friendships and experiences to 
enhance their quality of life.

For those who need additional help, we provide 24-hour  
on-site assistance and specialist care packages, tailored  
to our customers’ needs. 

We build beautiful homes in stunning locations, but we are  
more than just a housebuilder. Our communities are managed 
by our dedicated teams, with House and Estate Managers  
who support our customers every step of the way. By taking 
care of daily chores, our customers can enjoy more time for 
themselves and with their loved ones.

With more than 40 years’ experience providing high quality 
homes to exacting specifications, we have sold over 56,000 
homes in the UK, across more than 1,200 developments.

There are currently 4.1 million1 adults aged 65 and over who  
are considering downsizing. With only 733,0004 retirement 
properties across all tenure types that have ever been built  
for older customers, we are well-placed to continue to benefit 
from the high demand for our retirement communities.

We have an unparalleled understanding of the needs of our 
customers and are proud winners of the HBF Five Star award  
for customer satisfaction for the past 13 years, which is every 
year since the survey started.

That’s our purpose - creating retirement communities that  
enrich the quality of life for our customers and their families.

47%

47% increase in  
over 65s by 20372

c.7/10 

customers have  
made new friends  
and socialise more3 

c.8/10 

customers take part in  
organised events within  
our developments3

1  YouGov for McCarthy & Stone (2018)
2  ONS, Population projections: 2016-based (2018)
3  Voluntas, Homeowner Survey for McCarthy & Stone (2017)
4  EAC, Specialist housing (2018)

5

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
Our Vision

1  David Harper of Antiques Roadshow at Devonshire Grange, Leeds

6

McCarthy & Stone plc 
To be the leading developer, manager  
and owner of retirement communities

To create even deeper and longer relationships  
with our customers by transitioning the business from  
a housebuilder to the UK’s leading developer, manager  
and owner of retirement communities

This new vision is underpinned by the following three principles:

1. Flexibility: We want to respond better to our customers’ 
evolving needs by providing flexible care and ways to pay  
for our services

2. Choice: We want to provide our customers with more options 
in order to move into one of our properties: ownership, shared 
ownership or rental

3. Affordability: We want to ensure our products and services 

are affordable for our customers

Our Customer Research1
Customer research was instrumental in helping us formulate  
our new vision and strategic plan, with the following customer 
values being at the heart of our decision making:

Independence:  
Proximity to transport, privacy and own outdoor space.

•  91% of our customers value good access to local  

amenities and facilities

Support:  
Social activities and healthcare.

•  92% of our customers feel their House and Estate Manager  
is approachable and listens to their issues. They are also 
provided with 24-hour support

Convenience:  
Having features that are easy to use and enhance our 
customers’ lifestyle and safety.

•  94% of our customers now feel their new property is  

easy to maintain

•  52% of our customers move into our properties  

because of concerns about home maintenance in  
their previous property

Community:  
Not feeling isolated and being part of a community are vital.

•  c.7/10 customers have made new friends and socialise more

•  c.8/10 customers take part in organised events within our 

developments

Affordability:  
Value for money is a key deciding factor.

•  1 in 5 list price as a primary reason for not purchasing

•  1 in 10 are concerned about service costs and half of  

them would consider renting

91% 

of customers said they  
have good access  
to local amenities1

92%

of customers feel that their  
House and Estate Managers  
listen to their needs1

94% 

of customers said  
that their new home  
is easier to maintain1 

52% 

of customers move into our 
properties because of concerns 
about home maintenance  
in previous properties1 

O P E N

1  Voluntas, Homeowner Survey for McCarthy & Stone (2017)

7

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
Customer Satisfaction

Case study

From world traveller to home bird: former 
professional dancer Sheila Groves relaxes  
in style at The Clockhouse.
Former professional dancer, Sheila, who has a love of ballroom, 
tap and ballet, has been on quite a journey. Having performed 
across the UK in places such as Plymouth and Blackpool, and 
travelled the world, Sheila has lived in America, Greece and 
Paris. She eventually settled back in the UK, before making  
the move to McCarthy & Stone’s Retirement Living PLUS 
Development in Guildford to enjoy her retirement.

Despite having lived at the development for just a short  
time, Sheila is making the most of the thriving social scene  
at The Clockhouse and has forged great friendships with  
other homeowners.

Talking about her new-found social life at the development, 
Sheila said: “I can honestly say that moving to The Clockhouse 
has completely changed my life - I’ve made fantastic new 
friends and I haven’t once felt lonely since moving in.  
Everyone at the development has been so warm and 
welcoming, and there’s always someone to chat to in the 
homeowners’ lounge - often over a nice bottle of wine!”

1  Sheila Groves, The Clockhouse, Guildford 

8

McCarthy & Stone plc 
More than 93% of our customers  
would recommend us to a friend

In 2018 we again received the  
full Five Star award for customer 
satisfaction for our products and 
services in the independent  
survey by the HBF and NHBC. 

We are the only housebuilder of any size or type to have achieved this accolade for a 
record thirteenth consecutive year - every year since the survey started. The HBF yearly 
questionnaire is one of the largest customer surveys of its type. We were awarded the 
Five Star rating in March 2018, in which more than 93% of the 1,457 McCarthy & Stone  
customers who responded to the survey would recommend us to a friend. 
This compared favourably with the industry average of 86%. 

We are also pleased that almost nine out of ten of our customers feel that moving  
to one of our developments has improved their quality of life. As well as the general 
lifestyle we provide, this is testament to our sales approach and our management 
services expertise that ensures customers and their families are supported and guided 
through the purchasing process and receive all the support they need while living with us. 

c. 9/10 

of our customers said their  
new property improved  
their quality of life1

93.5% 

of our customers  
would recommend  
us to a friend1

83%

of our customers  
said they experienced  
a sense of community  
in their new property2 

96% 

of our customers  
said they feel safe  
and secure in their  
new property3

c. . 33,500 

social events were held  
in our managed properties  
over the last 12 months
(FY17: c.27,600)

1  Survey of new homeowners by the NHBC and HBF (2018)
2   Homeowner survey (2017) and research by Demos (2016)    
3  Voluntas, Homeowner Survey for McCarthy & Stone (2017)

9

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
Our Strategy

Strategic targets at a glance

On 25 September 2018 the Group announced a business transformation strategy. The strategy is directly aligned with our  
vision to create even deeper and longer relationships with our customers by transitioning the business from a housebuilder to  
the UK’s leading developer, manager and owner of retirement communities. This transformation will be delivered in two phases:

Phase 1: by FY21 
Optimising our operations for strong financial performance

Operating 
profit margin

>15%

Return on  
capital employed

>15%

Cost  
savings

Cash  
savings

>£40m

>£90m

10

McCarthy & Stone plcPhase 2: by FY23 
Leveraging our strategic opportunities

Flexibility of care  
Flexibility 
and ways to pay
of care and 
ways to pay

>5%
5%

Grow Management  
Services to >5%  
of Group revenue

Choice of 
Flexibility 
ownership
of care and 
ways to pay

>20%
5%

Rental or shared ownership  
to represent up to 20%  
of annual transactions 

Affordability of  
Flexibility 
products and services
of care and 
ways to pay

c.15%
5%

Lower cost product  
to represent c.15%  
of land bank

11

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
Our Strategy continued

Paul Lester, CBE Group Non-Executive Chairman

Introducing our business transformation strategy
As Chairman of McCarthy & Stone since 24 January 2018 I strongly 
believe in our operational capabilities and our unique potential to 
help respond to a structural undersupply of retirement communities  
for our rapidly ageing population.

>£40m 

>15% 

Cost saving between  
FY18 and FY21 

ROCE  
by FY21

>£90m 

Cash saving between  
FY18 and FY21

£

£

£

12

McCarthy & Stone plc 
 
 
Transformation Strategy

Projected UK population growth1, million

2016

2037

11.8

17.3

1.6

3.0

Aged 65+

Aged 85+

Specialist retirement housing2, thousand

For 
rent

For  
sale 

For shared 
ownership 

17

554

162

We have a great business with strong 
operational capabilities
We are the UK’s leading developer and manager of retirement 
communities with a significant market share. The Group has 
built and sold more than 56,000 properties across more than 
1,200 retirement developments since 1977 and we are 
renowned for our widely recognised and well respected brand.

All developments built since 2010 are managed by our 
established in-house management services team and during 
FY18 achieved 98% “Good” Care Quality Commission (‘CQC’) 
ratings for our registered Retirement Living PLUS developments.

Our commitment to quality and customer service continues  
to be recognised by customers. In March 2018 we received  
the full Five Star rating for customer satisfaction from the  
Home Builders Federation for the thirteenth consecutive  
year - making us the only UK housebuilder, of any size or  
type, to achieve this accolade.

Market environment
I am acutely aware that the last two years have been 
challenging for the business, which is evidenced in the  
financial results contained in this report.

1  ONS, Population projections: 2016-based (2018)
2  EAC, Specialist housing (2018)
3  GFK for consumer confidence index
4  ONS for housing volumes per month

Since the Company’s IPO in November 2015, the business  
has faced a number of market headwinds including political  
and economic uncertainty following the outcome of the  
vote to leave the European Union. These headwinds have 
resulted in a challenging economic backdrop, lower consumer 
confidence and reduced volumes in the secondary housing 
market with UK housing transactions showing a decline of 
c.40% since 2015. 

In hindsight, the business should have responded sooner  
to the deteriorating market conditions and adopted a more 
modest medium-term business trajectory and consequently  
a reduced cost base.

The Board announced earlier this year that it would be 
undertaking a strategic review under my leadership.  
On 25 September 2018 we announced the results of that  
review which will position the business to succeed in this  
more challenging market environment.

3

10

5

0

-5

-10

-15

Jul-2015

Jan-2016

Jul-2016

Jan-2017

Jul-2017

Jan-2018

Jul-2018

IPO

Brexit vote

General Election

UK housing volumes4, number of transactions per month

120,000
110,000
100,000
90,000
80,000
70,000
60,000
50,000
40,000

-39%

Jul-2015

Jan-2016

Jul-2016

Jan-2017

Jul-2017

Jan-2018

Jul-2018

IPO

Brexit vote

General Election

13

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSOur Strategy continued

Below are the key operational and financial highlights of the transformation 

Key operational highlights of the three year  
transformation programme 

Key financial highlights of the transformation 

• Shift in business mindset from growth to increasing  

•  ROCE improvement to more than 15% by FY21,  

ROCE and margins

increasing to over 20% by FY23

• Realigning the workflow and rightsizing the operational  

cost base to deliver steady state volumes of c.2,100

•  Improvement in operating margins to more than 15%  

by FY21

• Focus on build cost reduction and developing a more 

•  Total cost savings of more than £40m per annum by FY21

efficient sales and marketing model

• Improved offering through increasing affordability,  

flexibility and choice for our customers

•  Total cumulative cash savings in excess of c.£90m between 

FY19 - FY21

•  The Group will focus on reducing its capital employed by  

• Focus on two core products, Retirement Living and 

at least £70m between FY18 and FY21

Retirement Living PLUS

• Change of year end to 31 October 2019 to decouple  

from peak holiday season

How we are going to deliver our business transformation
There are two stages to our business transformation strategy: 1) optimising our operations to deliver strong financial performance, 
and 2) leveraging our strategic opportunities.

Stage 1: Optimising operations to deliver strong  
financial performance

Firstly, we are focusing on optimising our operations for  
strong financial performance over the next three years. By FY21, 
we intend to deliver cost savings of more than £40 million per 
annum, ROCE improvement to more than 15% an improvement 
in operating margin to more than 15% and total cumulative cash 
savings of in excess of c.£90m between FY19 and FY21.

There are four parts to this plan:

Workflow realignment 

•  Workflow realignment is the backbone of the plan, working  
on a much more stable flow of land exchanges, build starts 
and first occupations

Rightsizing the business 
•  We will rightsize our organisation and its cost base in line with 
the new steady state production and sales volumes of c.2,100 
units per annum. As part of this plan we have made a 
decision to move from nine to seven operating regions and 
flex the resources in those regions in line with their production 
requirements over three years. We will also align our support 

functions in line with the new steady state volumes and 
strengthen Group oversight, making sure regional operational 
models are more consistent, moving away from a 
decentralised housebuilding model 

Efficient sales and marketing model
•  We will drive significant improvements to our sales  
and marketing functions. The sales process will be 
standardised through the introduction of the Salesforce 
Customer Relationship Management system that will 
enhance the customer sales experience to be more 
personalised and tailored to their needs. Marketing will be 
centralised and benefit from a new website and content 
management system that will improve the effectiveness  
of the function and reduce the cost per lead

•  With the introduction of these new sales and marketing 
systems, we will be able to further leverage insight from  
our customers and provide analytics which we will use  
to further develop our business model and offering  
to the customer

14

McCarthy & Stone plcBuild cost reduction 

The build cost reduction programme includes:

•  Design efficiency through standard designs and specifications 
guidelines and the introduction of compact design solutions

•  Value engineering - preliminary construction costs 

standardisation and optimising of technical specifications

•  Procurement initiatives through increased framework 

agreements and stronger competitive tendering processes

The initiatives are also tackling the affordability of our properties 
and will provide the opportunity to really change the way we 
build, both in terms of products we are fabricating and their 
method of construction.

Stage 2: Leveraging our strategic opportunities 

Stage two of our business transformation is about unlocking our 
strategic opportunities. Here we will look beyond the three-year 
plan to a five-year vision for the business with returns on capital  
employed of more than 20%, fundamentally increasing the way 
we broaden and access our marketplace, delivering new 
revenue streams for the business and reducing some of the 
cyclicality that the business is exposed to as we stand today.

The long-term aim will be to create retirement communities that 
enrich the quality of life for our customers and their families and  
to become the UK’s leading developer, manager and owner of 
retirement communities.

Our proposition is underpinned by three key principles:

Flexibility
•  We will increase flexibility within our services to respond  

to evolving customer needs and increase revenue. This will 
include the introduction of a new tiered service for new and 
existing customers, expanding our care offering, opening up 
new developments for wider community use and integrating 
technology enabled services (e.g. motion monitoring, 
medication control sensors and home automation) 

Choice 
•   Moving forward, we believe there is a big opportunity to  

introduce a multi-tenure offering, including much more rental 
and shared ownership. As our customer research reveals, 
50% of customers would be interested in a rental proposition. 
Importantly, as we enter the rental market, we will retain a 
part share in this whilst exploring opportunities to bring 
institutional investment, Real Estate Investment Trust (‘REIT’) 
funds and various other vehicles into this industry 

Affordability 
•  The business will seek to maintain its mass market appeal  
by increasing the affordability of its products. This will be 
achieved by reducing build costs, increasing efficiencies and 
introducing new contemporary and optimised apartment 
designs, incorporating, where appropriate, open plan living.  
We are going to go back to first principles and redesign our 
offering. We will achieve this through standardised designs 
that we will fabricate in a different way, ultimately reducing  
the average selling price and increasing the depth and size  
of our addressable market

Moving forward, we think there is a way of creating signature 
designs in this new space. It is an important part of the  
initiatives in the build cost reduction programme mentioned 
above, developing high-quality, attractive developments  
using modern methods of construction (‘MMC’), to really 
accelerate both our build programmes and the roll out of  
these new initiatives.

Summary
We are building on our unique capabilities and positioning  
the business to succeed in the current challenging market 
environment. We await the Government’s confirmation that  
the retirement sector will be exempt from the proposed cap  
on ground rents and look forward to the new planning policy  
on housing for older people.

Over the next three years we will be focusing on increasing 
returns for all our stakeholders by optimising our operations to 
deliver strong financial performance. In parallel, we will also aim 
to leverage our longer term strategic opportunities to increase 
our customer appeal, diversify our revenue streams and reduce 
our exposure the market cyclicality.

We believe that our new Group strategy will further build  
upon the strong fundamentals already present within our 
business, which include our significant share of the owner-
occupied retirement market, our industry-leading levels of 
customer satisfaction and build quality and an expected 
c.87.5%1 increase in the number of people aged 85 and  
over by 2037. 

Our new Group strategy is aimed at improving our standard 
ways of working and providing greater clarity for our staff, 
suppliers, sub-contractors and other stakeholders, as well  
as improving our financial results. 

1  ONS, Population projections: 2016-based (2018)

15

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSChairman’s Statement

Paul Lester, CBE Group Non-Executive Chairman

£672m 

Revenue 
(FY17: £661m) 

£58m 

Profit before tax
(FY17: £92m)

5.4p 

Dividend per share
(FY17: £5.4p)

£

£

16

McCarthy & Stone plc 
 
 
Overview
The last financial year has been challenging for McCarthy  
& Stone with the current market environment continuing  
to have an impact on the business. A sluggish secondary  
housing market and lower consumer confidence following  
the outcome of the 2016 EU referendum have all contributed  
to this more difficult market backdrop. In light of these 
continuing headwinds, the Group began a strategic review  
of the business in April 2018 and announced its new 
transformation strategy on 25 September 2018.

Despite these external challenges, the Group delivered a 2% 
increase in revenue to £672m (FY17: £661m) as it continued  
to capitalise on the attractive underlying demographic 
opportunity and structural shortage of supply of retirement 
communities in the UK. This was driven by a 10% increase  
in average selling prices to £300k (FY17: £273k) offset by a 
lower volume of legal completions at 2,134 units (FY17: 2,302).

Underlying operating profit decreased to £68m (FY17: £96m)  
in the year while profit before tax decreased to £58m (FY17: 
£92m). This reduction in profitability was mainly driven by the 
slowdown in sales, reduced margins, build cost increases, 
increased usage of part-exchange to counteract subdued 
market conditions, additional marketing activity and an increase 
in operating costs in support of our previous growth strategy.

The Group remains the UK’s leading developer and manager  
of retirement communities, with a significant market share of  
the private owner-occupied retirement market. Our strength of 
brand and continual striving for operational excellence ensures 
that we can continue to deliver reasonable results even when 
operating in a challenging market. We are building a strong and 
experienced management team that is focused on delivering 
the Group’s new strategic objectives.

In addition, McCarthy & Stone continues to lead the sector  
on customer satisfaction. We are the only developer of any  
size or type to have received the full Five Star rating in the  
Home Builders Federation (‘HBF’) customer satisfaction  
survey for 13 consecutive years, in which more than 93% of  
our customers would recommend us to a friend.

Post year end, we were pleased to note that the Ministry of 
Housing, Communities and Local Government (‘MHCLG’) 
announced that it is proposing to allow the retirement 
community sector to continue to charge ground rents after  
they are capped elsewhere, subject to potential buyers having 
the choice to either pay a higher sale price at a ground rent of 
£10 per annum or a lower sale price with a specified economic 
ground rent. This proposal recognises the unique way the 
sector uses ground rents compared to the mainstream 
housebuilding industry. Whilst we are mindful that this  
proposal still remains at the consultation stage, we see this as  
a positive step for our customers and a strong indication from 
Government that our industry has a valuable contribution to 
make in providing much needed specialist housing for the older 
generation. We will continue to work closely with Government 
throughout the consultation period and are pleased with its 
initial findings in this area.

Economic and political environment
Since the Group’s IPO in November 2015, the business  
has faced several market headwinds including political 
uncertainty following the outcome of the vote to leave the EU. 
These headwinds have resulted in a challenging economic 
backdrop, lowering consumer confidence and consequently 
reducing volumes in the secondary housing market with UK 
housing transactions showing a decline of c.40% since 2015.

Despite this backdrop, the market for retirement communities 
remains highly attractive, underpinned by strong demand.  
New research by the Office of National Statistics (‘ONS’) 
recognises that around 88% of household growth in the UK  
to 2041 is expected to come from those aged 65 and over1  
and McCarthy & Stone remains uniquely placed to capitalise  
on this unprecedented demographic opportunity.

1  ONS household projections: 2016-based (2018)

17

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSChairman’s Statement continued

24 January 2018 
Paul Lester appointed Chairman

17 May 2018 
Arun Nagwaney joined as a Non-Executive Director

31 Aug 2018 
Clive Fenton retired as Chief Executive Officer

25 September 2018 
John Tonkiss appointed as Chief Executive Officer  
(John was previously Chief Operating Officer)

I would like to welcome John as the new Chief Executive Officer 
of McCarthy & Stone. John has served on the Board since  
the Group’s IPO in November 2015, became Chief Operating 
Officer in June 2017 and was previously chief operating officer 
at Unite Student Housing Group for ten years and before that, 
chief executive officer of Human Recognition Systems.  
He has been instrumental in leading the development of our 
new strategic plan since April 2018 and is therefore well-placed  
to lead the Executive Board in the delivery of its new strategy 
‘creating retirement communities that enrich the quality of life  
for our customers and their families’. 

We have continued to strengthen our management team  
and now have a strong platform from which to take the Group 
through its transformation from a retirement housebuilder to  
an efficient developer and manager of retirement communities 
and to deliver enhanced returns for our shareholders, suppliers, 
employees and other stakeholders.

Paul Lester 
Non-Executive Chairman 
12 November 2018

New Business Transformation strategy
On 25 September 2018, the Group announced its new  
business transformation strategy ‘creating retirement 
communities that enrich the quality of life of our customers  
and their families’ with a strong focus on increasing ROCE, 
margins and cash generation.

The key highlights of the transformation are:

•  Shift in business mindset from growth to increasing  

ROCE and margins

•  Realigning the workflow and rightsizing the operational  

cost base to deliver steady state volumes

•  Focus on build cost reduction and developing a more  

efficient sales and marketing model

•  Improved offering through increasing affordability,  

flexibility and choice for our customers

•  Focus on two core products, Retirement Living and 

Retirement Living PLUS

•  Change of year end to 31 October 2019 to decouple  

from peak holiday season

Dividend
We continued our focus on careful cash management 
throughout the year and this has enabled the Directors to 
propose a final dividend of 3.5p per share, making the total 
dividend for the year 5.4p per share. This payment is in line  
with the dividend paid in the prior year (FY17: 5.4p per share) 
despite the Group’s lower profits and signals the Board’s 
confidence in its new strategy.

Board changes
There were a number of Board changes during the year:

1 October 2017 
John Carter joined as a Non-Executive Director

3 January 2018 
Paul Lester joined the Board as Chairman designate

24 January 2018 
John White stood down as Chairman at the end of the  
Annual General Meeting

18

McCarthy & Stone plc1  Lock House, Taunton

19

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
Chief Executive’s Statement

John Tonkiss, Chief Executive Officer

20

£300k 

Average selling price
(FY17: £273k) 

9,797units 

Land bank
(FY17: 9,967 units)

93.5% 

Customer satisfaction
(FY17: 91.2%)

£

McCarthy & Stone plc 
 
 
Our results
Against a backdrop of a particularly challenging market, the 
Group delivered full year revenue of £672m (FY17: £661m), 
supported by a 10% improvement in average selling price, 
which increased during the year to £300k (FY17: £273k) 
reflecting improvements in the quality and locations of our 
developments. 

The Group achieved 2,134 legal completions during the year 
(FY17: 2,302), with volumes constrained, as expected, by the 
heavy H2 weighting of first occupations, continuing economic 
uncertainty coupled with a slower secondary market and a 
softening of pricing, particularly in the South East, during the 
second half of the year.

Market demand
The structural imbalance between supply and demand within 
the housing market continues to provide us with an exceptional 
market opportunity. Despite the recent growth in housebuilding 
activity, there remains a significant and growing shortage of 
housing supply in the UK. This imbalance is particularly acute  
in the market for retirement housing where the demand is 
estimated at 30,000 retirement units per annum and supply  
in 2018 is likely to be in the region of just 6,000 units across  
all tenures1 McCarthy & Stone stands alone among the national 
housebuilders as the only one that focuses entirely on this 
market.

During four decades as the retirement housing market leader, 
the Group has formulated a tailored approach to sales, site 
acquisition, design, securing detailed planning consents and 
construction that mainstream housebuilders have been unable 
to replicate. We also ensure that our customers receive the 
highest standards of ongoing support through our management 
services offering which now provides services for c.16,900 
homeowners within 379 developments - one of the largest 
operations of its kind in the UK. These high barriers to entry  
in our market ensure that we maintain a unique position as  
the only developer capable of meeting the nationwide need  
for high-quality specialist communities for the growing number  
of older people who are looking to move to properties more 
suited to their needs and lifestyle.  

Strategic initiatives 
Over the last three years our continued efforts on achieving 
operational excellence to support our growth objectives by 
accelerating our working capital cycle have been focused  
on our three key strategic initiatives: improving sales rates, 

1  Knight Frank, Retirement Housing (2018)

reducing time taken between securing land and starting build 
and implementing build programme efficiencies. We made 
good progress across all three areas during FY18 and our 
strategic transformation plan announced in September 2018 
builds on these previous initiatives.

Sales initiative

The sales initiative sets out to deliver off-plan reservations  
of 50% or more by the date of first occupation, and then to 
reserve out all remaining apartments within an average 
12-month period.

We have consistently delivered our 50% off-plan reservation 
target over the last few years but delivered a slightly lower result 
this year at 49% (FY17: 53%). While this is marginally lower than 
our previous three-year average of 51%, it has been influenced 
by the increased mix of larger Retirement Living PLUS sites and 
remains a good performance in the context of the weaker 
market backdrop - Retirement Living 60% (FY17: 76%), 
Retirement Living PLUS 28% (FY17: 16%) and Lifestyle Living 
12% (FY17: 8%).

FY18 was a year of integration for our sales initiative, as our 
National Training Academy became fully operational, running  
50 courses over 120 days, training more than 420 delegates. 
Our outsourced call handling was also fully embedded. 
Furthermore, we were able to build our brand awareness  
with the introduction of our nationwide multi-channel marketing 
campaign, ‘Retirement Living to the Full’ which we launched  
in January 2018.

Our average time to sell out continued to fall behind our  
12 month target but was in line with the last two years at  
18 months (FY17: 19). Again, a good performance in light  
of the current challenging market backdrop.

FY18 saw an increase in part-exchange transactions to 35% 
(FY17: 27%) of total legal completions reflecting the ongoing 
subdued secondary market and a full year national roll-out of 
our in-house part-exchange scheme. Our in-house part-
exchange scheme has proved to be a valuable tool for the 
business and delivered a saving of c.£7m (FY17: c.£1m)  
when compared to the costs associated with using third-party 
part-exchange providers. As at 31 August 2018, we held 147 
properties (FY17: 114 properties) on the balance sheet at a  
net carrying value of £42m (FY17: £32m). Our in-house part-
exchange properties resold on average c.13.1 weeks after 
buy-in (FY17: c.8.5 weeks), with the slightly longer selling time  
in line with our 13 week target and a reflection of the full year 
national roll-out.  

21

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSChief Executive’s Statement continued

Strategic initiatives continued 

Development initiative

Our development initiative was established to reduce the 
development cycle time by reducing the time taken between 
land exchange and the build start process. This involved the 
implementation of a number of process improvements with 
particular focus on ‘ways of working’, the planning process and 
increased standardisation. This has enabled the business to 
bring forward profitable developments more quickly, accelerate 
growth plans and improve capital turn. The initiative is now 
embedded in all regions and is beginning to produce positive 
results.

A number of changes designed to accelerate this cycle were 
implemented during the year. In particular, we focused on 
embedding our FUSION process and improving our 
development capacity and responsiveness. FUSION is a 
development initiative which aims to reduce the time taken 
between securing land and starting build. Progress on this 
initiative has translated into a similar development cycle time  
as last year of 18.3 months (FY17: 18.1 months) for standard 
sites achieving first-time detailed planning consent. In future 
years, we will be focusing on the elements within our 
development initiative that align with our new strategy, ensuring 
that we are optimising margin on all sites at the design stage.  
A consequence of this may be that we achieve fewer first time 
planning consents, but the returns generated should be higher.

Build initiative

The build initiative continued to drive improvements to the build 
process during the year, to accelerate build timescales, reduce 
build costs and enhance margins. This resulted in build cycle 
time reduction from 14.4 months in FY17 to 13.9 months in 
FY18. Specific focus has been placed on improving our  
material procurement practices through increased framework 
agreements and we have plans to introduce stronger 
competitive tendering processes, particularly for our sub-
contractors. In addition, we introduced DATUM, our industry 
leading product management platform with technical 
specification libraries fully established to improve the value 
engineering around such areas as foundations, balconies,  
wall structures etc. This will create a strong foundation for our 
build cost reduction workstream within our new strategy.

New strategic direction
Faced with the continued challenging economic backdrop,  
the Board undertook a strategic review of the business and  
in September 2018 we announced our new strategy ‘creating 
retirement communities to enrich the quality of life for our 
customers and their families’. 

This new strategy represents a shift in the business mindset 
from growth to increasing our return on capital employed 
and margins. We are positioning the business to succeed in 
the current challenging market environment and, over the 
next three years, we will be focusing on increasing returns by 
optimising our operations to deliver strong financial 
performance across four fundamental pillars, for the benefit  
of all our shareholders:

•  Workflow realignment is aimed at generating a stable 

monthly flow of land exchanges, build starts, sales 
releases and first occupations, all of which are 
fundamental to our operational efficiency
We have already completed the necessary planning 
actions within our Group three year plan, while continuing 
to maintain land bank optionality

•  Rightsizing the business seeks to align the operational 
cost base to reflect steady state volumes, while retaining  
the ability to respond if market conditions improve
We have now completed the formal collective consultation 
process for reducing our footprint from nine to seven 
regions with the total headcount reduction resulting in an 
annualised cash saving of c.£10m

•  Efficient sales and marketing model involves a 
reorganisation of our sales teams and a centralised 
approach to Group marketing
We have now set up the operating model and intend  
to complete roll out by the end of December. Our new 
Salesforce CRM system will be piloted in December  
with full rollout in February 2019. This will allow us to 
standardise sales processes, leverage customer insights 
and analytics resulting in improved marketing effectiveness 
and reduced cost per lead, while allowing us to enhance 
personalised customer experience

•  Build cost reduction programme involves increasing 
standardisation, more efficient designs and optimising 
subcontract procurement practices
Design efficiency reviews are currently being undertaken 
on all FY20 developments and we expect the majority of 
savings to come through the income statement in FY21

22

McCarthy & Stone plcIn parallel, we will also aim to leverage our longer term strategic 
opportunities within our services and product offering. We will 
aim to create even deeper and longer relationships with 
customers to increase our customer appeal, diversify our 
revenue streams and reduce our exposure to market cyclicality.

The long-term aim will be to create retirement communities that 
enrich the quality of life for our customers and their families and 
to become the UK’s leading developer, manager and owner of 
retirement communities.

The Group’s proposition is underpinned by three key principles:

•  Flexibility within our services to respond to evolving 

customer needs and increase revenue. This will include  
the introduction of a new tiered service for new and existing 
homeowners, expanding our care offering, opening up new 
developments for wider community use and integrating 
technology enabled services (e.g. motion monitoring, 
medication control sensors and home automation)

•  Choice of ownership through multi-tenure options, 

including outright ownership, shared ownership and rental.  
Moving forward, we believe there is a big opportunity to have 
a multi tenure offering and our customer research indicated 
that 50% of customers are interested in a rental proposition. 
Importantly, as we enter the rental market, we intend to sell 
our rental properties on to investors whilst retaining an 
interest. Over time, there is likely to be an opportunity to  
bring institutional investment, Real Estate Investment Trust 
(‘REIT’) funds and various other vehicles into this space

•  Affordability - to maximise the mass market appeal by 
increasing the affordability of our products. This will be 
achieved by reducing build costs, increasing efficiencies  
and introducing new contemporary and compact designs

New strategic targets:
•  Steady state volume of c.2,100 units per annum
•  ROCE improvement of greater than 15% by FY21,  

increasing to over 20% by FY23

•  Improvement in operating margins to more than 15% by FY21
•  Total cost savings of more than £40m per annum by FY21
•  Total cumulative cash savings in excess of £90m between 

FY19-FY21

•  The Group will focus on reduction in capital employed by at 

least £70m between FY18 and FY21

Land bank
During the year, we invested £112m (FY17: £156m) in land and 
our land bank now stands at 9,797 units, which equates to over 
4.6 years’ supply based on current unit sales volumes. 54 high 
quality sites with attractive embedded margins were added to 
the land bank during the year (FY17: 75) in line with our new 
strategy focusing on a more measured trajectory and smoother 
workflow objectives.

Our product ranges
We sold three products during the year. Our two core products, 
Retirement Living and Retirement Living PLUS (which will be the 
focus of our business going forward post our strategy update), 
alongside our Lifestyle Living offering.

During the year we brought to market 41 (FY17: 37) Retirement 
Living developments and 19 (FY17: 8) Retirement Living PLUS 
developments, including 72 (FY17: 0) bungalow units. There is  
a growing need for modern, low-maintenance and well-
connected bungalows among the older population and the 
appropriateness of this form of housing in later life is well-
proven. The particular shortage of bungalows and other houses 
for older people means they are likely to attract a high level of 
demand. In response to this demand, we are intending to 
provide more bungalows and cottages on larger schemes, 
opening up exciting new possibilities for maximising 
development potential on certain sites, as well as providing for 
completely new land opportunities. As of 31 August 2018, we 
had 364 (FY17: 222) bungalow units within our land bank.

Going forward we will focus on our two core product lines, 
Retirement Living and Retirement Living PLUS, that best fit our 
new strategy and enable us to provide customers flexibility and 
choice through product innovations. Our Lifestyle Living offering 
will be phased out over time and our bungalow range will be 
incorporated into our core product offerings.

Our Management Services business
The rapid growth of our Management Services business 
continued during the year, adding 68 new developments to  
its portfolio, which as of 31 August 2018 totals 379 (FY17: 312) 
managed developments. Providing our own management 
services allows us to establish a unique relationship with our 
customers, ensuring that they receive the highest standards of 
ongoing support, providing personal and efficient services that 
not only help them, but also support the point of sale, and 
allowing us to deliver industry-leading standards of customer 
satisfaction. 

23

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSChief Executive’s Statement continued

Our Management Services business continued
We now have c.16,900 (FY17: c.14,600) homeowners to whom 
we provide c.31,000 (FY17: c.24,000) hours of care and support 
and c.60,900 (FY17: c.60,500) meals per month.

In line with our new strategy, we see a Management Services 
offering that responds to evolving customer needs combined 
with flexible payment options as the key to delivering an 
enhanced customer experience.

Our customers
We are delighted to report that, once again, we achieved the  
full Five Star rating in the Home Builders Federation (‘HBF’) 
customer satisfaction survey for 2018. This marks the thirteenth 
consecutive year in which we have achieved a Five Star rating 
and this year 93.5% of our customers have said that they would 
recommend us to a friend. We are the only housebuilder of any 
size or type to win this award every year since it was introduced 
in 2005. This sustained recognition by our customers of the 
quality of product and service we deliver is a strong 
endorsement of our continued desire to design, build, sell and 
manage the very best retirement developments. 

Our employees
Our performance this year would not have been possible 
without the dedication, enthusiasm and expertise of our people. 
They are critical to the continued evolution of the business.  
We are in the process of building a culture of excellence that 
provides further opportunities for development and recognises 
achievements by regularly celebrating those employees who go 
the extra mile for a customer or colleague, through our instant, 
quarterly and annual PRIDE awards for Passion, Responsibility, 
Innovation, Determination and Excellence. The Board is mindful 
that 2018 has been a particularly challenging year for the Group 
and its employees and would like to place on record their 
appreciation of the huge efforts undertaken by all employees 
across the Group, particularly against the backdrop of a difficult 
market.

At the beginning of FY18, we launched our new management 
development programme which has seen nearly 400 attendees. 
We also launched our inaugural Future Leaders programme, 
which is designed to equip our future sector leaders to lead 
strategy execution and transformational changes.

We have also launched an apprenticeship scheme for site 
management and quantity surveying.

Health and safety
I am pleased to report that we have continued to make good 
progress with developing a culture of excellence in health and 
safety across the Group. Our vision is not just to achieve 
health and safety compliance but to lead our sector with a 
robust and consistent safety culture across our organisation. 
Our internal monitoring regime is supported by a rigorous, 
independent site inspection programme including regular 
reporting updates to the Board.

During FY18 we received 3 BSG Health and Safety awards, 
including one award for Best Use of Technology for our 
pioneering work using drones for roof inspection to reduce 
the need for work at height.

Government consultation on ground rents
In June 2017, the Government launched a consultation on 
tackling unfair practices in the leasehold market with 
particular reference to leasehold housing and unfair 
escalation clauses for ground rents. We understand and 
support the need for action in this area and welcome the 
Government’s recent announcement, post the year end, to 
propose allowing an exemption for the retirement community 
sector to continue to charge ground rents after they are 
capped elsewhere. Our ground rents are on fair and stable 
terms as they are fixed for 15 years and increases are linked 
to the higher of 2% or RPI. There have undoubtedly been 
cases where the system has been abused by some, including 
with ground rents that double every ten years and the sale of 
leasehold houses, and we understand why the MHCLG is 
taking action to protect homebuyers.

We were therefore pleased that on 15 October 2018, 
Government announced that it is proposing to allow the 
retirement community sector to continue charging ground 
rents after they are capped elsewhere, subject to offering 
customers a choice between paying a higher sale price or a 
ground rent. While the proposal remains at the consultation 
stage, this is a positive step for our customers and we will 
continue to work closely with Government for the remainder 
of the consultation period.

24

McCarthy & Stone plcOutlook and current trading
We are seeing continued resilience within our lead indicators, 
which are currently running moderately ahead of the prior  
year on a per outlet basis, but the secondary market remains 
challenging, especially in the South East, where customers 
continue to exercise caution due to economic uncertainty.  

Our forward order book as at 9 November 2018 (week 10) is  
in line with management expectations and currently stands 
c.4% behind the prior year at c.267m (10 November 2017: 
£277m) reflecting 4 sales releases since 1 September 2018 
(FY18: 17 sales releases). Recent trading has also been 
impacted as expected by organisational changes within  
our sales function across the last 6 weeks. 

We have a 14 month accounting period in FY19, with a new  
year end date of 31 October 2019. Our expected FY19 out-turn 
assumes that FY19 FRI sales go ahead as planned and remains 
in line with the Board’s expectations. The Group reiterates the 
FY19 savings range announced as part of our new strategy (c. 
20-30% of the FY21 target P&L saving of c.£40m). Our build 
programmes are currently all on track to deliver more than  
40 first occupations in FY19.

We will continue to apply a measured approach to land 
acquisitions at attractive margins to add to our existing quality 
land bank, in line with the new strategy.

Our main focus for FY19 will be on rolling out our new strategy, 
achieving key milestones and delivering savings in accordance 
with our new strategic plan.  

John Tonkiss 
Chief Executive Officer 
12 November 2018

25

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSOur Market

1  Open day for customers of Langton House, Warlington 
2  Customers of Wingfield Court, Sherborne with pupils from  

Sherborne Abbey Primary School 

3  The Rt Hon Theresa May MP, Prime Minister, meeting McCarthy & Stone’s  

Management Services team at Swift House, Maidenhead, on 13 October 2017

26

McCarthy & Stone plcThere is an undersupply of suitable  
housing options for older people in the UK

The UK population is ageing rapidly and 
there has been a long-term undersupply of 
suitable housing options for older people. 
These two factors mean there is growing 
demand for new retirement communities 
across the country. 

We remain the sector leader in the retirement living market with an offering that  
is built around creating high-quality retirement communities that improve the  
quality of life for our customers and their families. This means we are well-placed  
to benefit from the UK’s ageing population and the structural shortage of specialist 
properties for older people.

Undersupply
In 2018, just 6,000 new retirement units will come to the market in the UK across  
all tenures and while there is understandable interest in the retirement sector from  
new operators, unit delivery remains low when set against potential demand of up  
to 30,000 units a year1. The sector has significant barriers to entry and developers  
need to have an in-depth knowledge and understanding of all aspects of this market  
to deliver successful products and services to older people. 

This shortage of retirement properties is one part of the wider housing crisis.  
It is estimated that England alone needs c.300,000 new homes a year2 to match  
demand, but there were just c.217,000 net additions in 2016/173. This creates a  
significant annual shortfall and pent up demand.

An ageing population
The number of older people living in the UK far exceeds the supply of suitable  
retirement housing. The number of people aged 65 or over stands at 11.8 million -  
rising to 17.3 million over the next 20 years, while those aged 85 or over will rise  
from 1.6 million to 3.0 million4. These figures suggest that demand for retirement 
communities will increase rapidly. 

1  Knight Frank, Retirement Housing (2018) 
2  HM Treasury (2017) 
3  ONS, Housing supply; net additional dwellings, England: 2016-17, (2017)
4  ONS, Population projections: 2016-based (2018)

27

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSOur Market continued 

1  Waterman House, Broadstone

28

McCarthy & Stone plc 
Strong demand to downsize
A significant proportion of older people are also looking to 
downsize. Our yearly opinion survey with YouGov in 2018  
found that 35% of people aged 65 or over are considering 
downsizing, equating to 4.1 million people. The survey also 
found that 22%, or 2.7 million, would consider moving to a 
retirement community, providing confidence in the long-term 
potential of this market1. 

Tapping into the broader retirement  
housing market
As part of our new Group strategy and to leverage the 
undersupply and ever increasing demand for retirement  
living accommodation, we will provide greater choice  
for customers by offering multi-tenure solutions including:

•  Outright ownership

•  Shared ownership

•  Rental

In July 2017, we surveyed potential customers on our  
database. c.50% of these said that they would consider  
renting. Assuming this can be applied to the 579,000  
projected retirement homes demanded by 2028, it could  
create a potential market of c.289,500 rental retirement  
homes over the next decade1.

Political support
There have been several positive political developments  
relating to retirement communities in the year. National  
Planning Practice Guidance2 was updated in September  
2018 and contained several positive changes, noting that:

•  “The need to provide housing for older people is critical  
as people are living longer lives and the proportion of  
older people in the population is increasing… Supporting 
independent living can help to reduce the costs to health and 
social services, and providing more options for older people 
to move could also free up houses that are under-occupied.” 

•  “Local planning authorities should ensure that the policies  
in their Local Plan recognise the diverse types of housing 
needed in their area and, where appropriate, identify specific 
sites for all types of housing to meet their anticipated housing 
requirement. This could include sites for older people’s 
housing including accessible mainstream housing such as 
bungalows and step-free apartments, sheltered or extra care 
housing, retirement housing and residential care homes.”

Parliament’s Communities and Local Government Select 
Committee also published a report on Housing for Older 
People3 in February 2018 calling for:

•  A national strategy to improve Government policy on housing 

for older people

•  The National Planning Policy Framework to be amended to 
emphasise the key importance of the provision of housing  
for older people

•  Specialist housing to be designated as a sub-category of the 
C2 planning classification or have a new use class to lower 
its planning contributions

•  Councils to publish a strategy explaining how they intend  
to meet the housing needs of older people in their area  
and identify a target for new housing for older people

While not Government policy, the report provides a useful  
route map to increasing delivery in this sector. 

We also note the Government’s consultation paper on 
ground rent reform, which was published in October 
2018. We are pleased with the proposal to exempt the 
retirement sector from the proposed cap on ground 
rents. The proposal recognises the unique way the 
sector uses ground rents compared to the mainstream 
housebuilding industry. However, we note that this 
remains a proposal and is subject to further consultation 
and passage through Parliament. 

We also await the Government’s proposed new planning 
guidance on housing for older people and the Green 
Paper on Social Care, which are both expected to be 
published by the end of 2018.

1  YouGov for McCarthy & Stone (2018)
2  MHCLG, National Planning Practice Guidance, para 020 (2018)
3  Parliament, Housing for Older People (2018)

29

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSOur People

1  Housebuilder Awards 2018
2  RVS fund raising, South East
3  Head Office Choir at the ‘Sing Your Heart Out’ concert for RVS
4  RVS fund raising, West Midlands
5  RVS fund raising, West Midlands
6  PRIDE Award Winner, Piers Cullis

30

McCarthy & Stone plcEqual opportunities for all

Our people are vital to the performance of our business and will be pivotal 
in supporting the delivery of the new strategy. The Group recognises that 
attracting and retaining employees is only possible if we provide the right 
working environment, appropriate reward and recognition schemes and 
opportunities for personal development and training.

17,646

Online and  
face to face  
training  
courses 
completed  
(FY17: 13,500)

At the end of FY18, the Group employed a total of 2,512  
people (FY17: 2,264). This figure excludes subcontractors  
and agency workers. 

The table below shows our total employees excluding  
Non-Executive Directors by age group. 

Employees by age analysis

Equal opportunities for all our employees
The charts below show that we currently have a higher 
proportion of men working in senior management positions 
than female. The charts also show that females represent  
69% of our workforce. This is primarily because our 
Management Services and Care division employs significantly 
more females than males. Also shown is the split between  
men and women on the Board. We have published our  
gender pay gap information which can be found within  
the Directors’ Remuneration Report on pages 102 to 125.  
The full gender pay gap report is published on our website: 
www.mccarthyandstonegroup.co.uk

Employees in senior management positions  
(including Directors of related undertakings)

Female (FY18) 

Male (FY18)

29 (22%)

103 (78%)

Female (FY17) 

Male (FY17)

27 (20%)

103 (79%)

Total employees of the Group  
(excluding Non Executive Directors)

Total employees of the Group 25 and under 

Total employees of the Group 26-49   

Total employees of the Group 50 and over 

189

1,227

1,096

Our standards of working
We are committed to achieving the highest legal and ethical 
standards and it is our policy to conduct business in a fair, 
honest and open way, without the use of bribery or corrupt 
practices in order to obtain an unfair advantage.

The Group has policies in relation to whistleblowing, anti-bribery 
and corruption, fraud and anti-money laundering and all staff 
are required to undertake training on these matters.

The Group’s policy and statement in relation to slavery and 
human trafficking as required under the Modern Slavery Act 
2015 are available to view on our website:  
www.mccarthyandstonegroup.co.uk   

Employee split by business area

FY18 

Management and Care Services 

1,418

Female (FY18) 

Male (FY18)

Housebuilding 

1,094

1,736 (69%)

776 (31%)

FY17 

Female (FY17) 

Male (FY17)

Management and Care Services 

1,209

1,508 (66%)

756 (33%)

Housebuilding 

1,055

31

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
Our People continued

Recognition of achievements
Our values, which were chosen by our employees, are  
the standards to which we hold ourselves accountable  
and reflect the way we work, the way we communicate  
and the way we act. Our values are:

Passion
Responsibility
Innovation
Determination
Excellence

681

PRIDE
Awards  
FY18
(FY17: 674)

We celebrate and recognise employees who go the extra  
mile for a customer or colleague through our quarterly and 
annual PRIDE awards. 

Any staff member can nominate a colleague for an instant 
PRIDE award which is judged by our regional PRIDE 
champions. Each quarter, instant PRIDE winners are then  
put forward for quarterly awards with overall winners being 
judged on an annual basis. During FY18, 681 PRIDE awards 
were presented (FY17: 674).

As always our thanks go to our workers - the drivers, the 
managers, the Directors, our site teams, the sales teams  
and all the hard working people at McCarthy & Stone  
up and down the country.

Apprentices and trainees
We have partnered with apprenticeship training providers to 
deliver a range of qualifications within the business. We have 
aspiring Site Managers, Surveyors and Team Leaders on the 
programme, with agreements in place with providers to deliver 
a range of other apprenticeships including, but not limited to, 
project management, finance and customer services. We  
also participate in a Shared Trade Apprentice Scheme, which 
places apprentices within our supply chain and provides work 
experience to help them achieve their qualification. We hope 
that, once qualified, the apprentices will continue working for 
the Group, thus helping to alleviate national shortages in  
skilled labour the industry is currently experiencing.

We also offer trainee contracts in other departments such  
as sales, finance and legal services.

Student placement scheme
The Group has continued its work on developing the next 
generation of housebuilders in FY18 through a student 
placement scheme run in conjunction with Northumbria 

University. As part of the scheme, which has been running 
since 1991, students studying for the BSc Hons in Construction 
Project Management have the opportunity to spend a year 
working at McCarthy & Stone. This works well for both the 
students, who gain on-site experience, and for McCarthy  
& Stone, with many students competing for placements.

In total, over 130 people have completed the scheme with us 
since it was launched. Several scheme participants continued 
to work for us after completing their degrees. Some of these 
have risen to senior roles within the organisation.

Opportunities for development
We have an ongoing commitment to training and personal 
development. Performance against objectives is formally 
reviewed on an annual basis, and, as well as setting objectives, 
identifies learning and development opportunities that will 
increase employees’ effectiveness in their current role, or  
prepare individuals for a future role.

All employees have access to a range of both internal and 
external training and development and professional qualification 
courses. The key management and leadership development 
programmes we delivered during FY18 and will continue in 
FY19, were:

Management Development Programme (MDP), which 
provides new and existing managers the opportunity to  
develop their skills in a number of areas including: leadership, 
performance coaching, performance management and team 
effectiveness. We are pleased to have seen high attendance 
levels at MDP events in FY18 of c.400 attendees; 43% of  
which were female.

Our Future Leaders Programme, which is aimed at our 
existing Director level employees, with the objective of 
developing them to take on more senior leadership roles in  
the future. This programme has been recognised as a finalist  
in the best training category in the HBF annual awards 2018.

We are an approved CMI Centre (enabling us to deliver 
Chartered Management Institute qualifications). People 
attending many of the Management Development workshops 
have the opportunity to continue their development and 
progress to Level 3 or Level 5 CMI Certificate or Diploma  
in Leadership and Management. 

Our new sales academy opened in FY17. Since its opening at 
the end of August 2018 55 sales courses have been run with 
408 delegates attending. 

32

McCarthy & Stone plcAwards

NHBC Pride in the Job Awards
We are extremely pleased that our high standards are 
recognised externally. In 2018, 20 (FY17: 15) of the Group’s  
Site Managers were awarded NHBC Pride in the Job Awards. 
The result was unprecedented for McCarthy & Stone as it is  
the largest number of awards we have ever received and marks 
a 33% (FY17: 50%) increase from last year. 

In addition to the 20 Pride in the Job awards, five of the winners 
went on to win Seals of Excellence and one Regional Award for 
the South West which now goes through to the National 
Awards which are to be presented in January 2019.

These awards are the industry’s most prestigious awards 
programme and recognise Site Managers who achieve  
the highest standards of housebuilding and who demonstrate 
the highest qualities of workmanship, leadership, technical 
expertise and health and safety awareness. 

ARMA ACE Awards
In July 2018, we were pleased to win two awards at the ARMA 
(Association of Residential Managing Agents) national awards. 
The awards were for ARMA’s On-site Staff Member of the year 
and Service Charge Accountant of the year. We were also one 
of the finalists for ARMA’s National Managing Agent of the year.

The Awards celebrate excellence and exceptional achievement 
by the UK’s leading managing agents and suppliers and the 
work of their people in improving the lives of thousands of 
customers.

The only housebuilder to receive  
the full Five Star rating from the  
HBF for 13 years

HBF/Housebuilder Awards -  
Best Retirement Scheme for 
Horizons, Poole

2018 ARMA ACE Awards - Winner 
of Onsite Staff Member of the year 
and winner of Service Charge 
Accountant of the year, as well as 
finalist for National Managing Agent 
of the year

WhatHouse Awards - Bronze in the 
Best Retirement Scheme category 
for Bowes Lyon Court, Poundbury

Pride in the Job - 20 site managers 
won the coveted Pride in the Job 
Award from the NHBC, five site 
managers won Seals of Excellence 
and one Regional Winner

33

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSOur Products and Services

1  Lonsdale Park, Oakham
2  The Wickets, Settle

34

McCarthy & Stone plcCreating retirement communities

Two retirement accommodation products, incorporating  
highly desirable apartments and bungalows at selected  
sites, catering exclusively for older people

We offer well-designed properties in stunning locations,  
where every detail has been carefully thought through with  
our customers’ needs in mind, from access to local amenities  
to internal layouts and combined with just the right level of 
service and support.

Our offer to our customers extends beyond just the built 
environment. Through our in-house management services  
teams, we have long term relationships with our customers.  
This enables us to provide flexible services and support, 
throughout the whole time that they live with us.

Whilst our products and services offer genuine benefits to our 
customers, as part of our strategy, we have responded with  
a new long-term customer centric vision for the business to 
broaden our services, product and multi-tenure offering to  
better cater for our customers’ needs.

As well as undertaking the day-to-day running of developments, 
a key part of the role for our House and Estate Management 
teams is fostering and developing the community. All new 
developments receive an initial community fund to help support 
social events and activities - based on the interests of residents. 
C.33,500 social events were held in our managed properties 
over the last 12 months. The impact of this on the lives of 
residents is clear from our last customers’ survey - 83% of our 
customers said that they experienced a sense of community in 
their new property, compared to 51% of older people in general.

We also have a number of sites currently under development  
that offer bungalows alongside apartment living. Adding the 
availability of on-site services enhances the enduring appeal  
of owning a bungalow for our target age group.

c.60,900 

c.16,900 

Meals served  
per month
(FY17: 60,500)

Number of
residents
(FY17: 14,600)

379 

Developments  
under management
(FY17: 312)

c.31,000 

Hours of care and domestic  
support per month
(FY17: c.24,000)

35

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
Our Products and Services continued

Providing flexibility, choice and affordable options

Our homes and communities meet a range of needs of our 
customers and we provide them with a variety of properties  
and differing levels of flexible care and services.

Multi tenure options will also create choice for our customers, 
ranging from outright ownership to rental and shared  
ownership solutions.

Peace of mind and a sense of community is created through  
our well-established management and care services teams 
providing social activities and services for our existing 
customers.

Whilst our homes provide customers with the independence 
and convenience that they require, they also have call support 
on all sites and 24-hour on site staffing at our Retirement Living 
PLUS developments. 

To further develop our offering, we will be piloting and 
introducing new services as part of our ongoing business 
transformation which will build on our current Management 
Services proposition and demonstrate that we are evolving  
with our customers’ needs and values. These may include:

Quality of life
•  Expanding our care offering into our Retirement Living 

developments

•  New partnerships with local fitness centres

•  Sleep quality sensors with remote monitoring

•  Activity detection sensors

•  A greater role for technology and artificial intelligence

Convenience
•  New tiered levels of services and support

•  New partnerships with the NHS

•  Home automation control such as lighting,  

heating and home appliances

•  Medication control sensors

•  Change of charging model into an all-inclusive  

management fee model

•  New, flexible ways to pay for services including  
pay as you go, deferred and hybrid options 

Community
•  Opening our new developments for wider  

community use

•  Video communication

•  Community challenges

Safety
•  Fall awareness sensors

•  Security cameras

1  Lido Grange, Prestatyn

36

McCarthy & Stone plcRetirement Living

Retirement Living PLUS

The perfect blend for many buyers - their own  
apartment, maintenance taken care of and the  
chance to socialise

All the benefits of Retirement Living with  
support and on-site catering for those  
wanting a little more help 

•  Minimum age of 60 and a current average buyers’  

•  Minimum age 70 and a current average buyers’ age of 83

age of 79

•  Typical number of homes per site: 50-70 with 1, 2 or 3  

•  Typical number of homes per site: 30-50 with 1, 2  

bedroom options

or 3 bedroom options

•  FY18 completions: 1,412 (FY17: 1,722)

•  House Manager and shared facilities, including  

customers’ lounge, guest suite1 and communal gardens

•  FY18 completions: 583, (FY17: 479)

•  Similar services to Retirement Living, with the added  

benefit of a restaurant or bistro, domestic support and 
flexible care packages, among other facilities and services1

•  24-hour staffing

For more information see pages 38 to 41

For more information see pages 42 to 45

Bungalows 
Within our Retirement Living and Retirement Living PLUS developments,  
we will be providing the option of bungalow homes at selected sites 

•  Typically 1, 2 or 3 bedroom options

•  FY18 completions: 21, (FY17: 0)

•  Offers similar services to Retirement Living  
and Retirement Living PLUS at selected sites

1  Facilities and services may vary by site

37

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSOur Products and Services continued

38

McCarthy & Stone plcRetirement Living

Key features

  For those aged 60+
  On-site House Manager
  Customers’ lounge
  Guest suite
  Extensive landscaped grounds
  Typically 30-50 homes per site
  Bungalows as an option at selected sites1

Homes feature one, two or three bedrooms, spacious lounges,  
fitted kitchens, level access, extra storage, en-suite bathrooms for  
our classic designs and, typically, private outside space in the form of 
balconies, terraces or patios. Every aspect is specifically designed with 
our customers in mind, from the slip-resistant flooring in the bathrooms, 
and the lever taps for easier operation, to the electric plug sockets at  
a more convenient height.

Our apartment developments have camera-door entry and a 24-hour 
emergency call system with pendant alarms.

They also feature a large amount of communal space to help build  
a sense of community, including a shared lounge, guest suite to 
accommodate visiting family and friends, and landscaped grounds.

Bungalows are also an option for our customers within several  
Retirement Living developments.

Each of our Retirement Living developments has a dedicated House 
Manager working five days a week during office hours, managing the 
day-to-day running of the development while also helping to facilitate 
various social activities.

1  Facilities and services may vary by site

44 

New Retirement Living  
developments sales released  
in FY18 (FY17: 36)

1,412 

Units sold in FY18  
(FY17: 1,722)

SOLD

39

1  Applegate House, Trowbridge
2   Chesterton Court, Ilkley

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSOur Products and Services continued

1   Brueton Place, Solihull
2  Apartment interior

40

McCarthy & Stone plc 
Retirement Living

Case study

Age is just a number for one seasoned traveller  
and Solihull retiree

Solihull retiree, Betty Chinnock (82), is proving age is just a 
number when it comes to enjoying retirement to the full. Having 
made the decision to downsize to McCarthy & Stone’s Brueton 
Place development on Blossomfield Road, Solihull, Betty is 
making the most of the opportunity to do more of what she 
loves - to travel the world.

Known for her adventurous spirit and having lived by the  
motto, “if you don’t ask you don’t get”, Betty has been on  
many fantastic overseas expeditions throughout her life.  
From an on-going love affair with Italy to a Canadian road trip  
in her 70s, it is difficult to find a place Betty hasn’t travelled to. 
Having moved to an age exclusive apartment, Betty is now 
gearing up for more exciting adventures both home and away.

Betty explained what prompted her recent move: “I first heard 
about the McCarthy & Stone development in Solihull when a 
friend of mine suggested going to an Open Day. 

“I was immediately impressed, I left the event with a spring in  
my step and proceeded with the exchange process which only 
took 10 days!”

According to Betty, she has had the support of her nearest and 
dearest throughout her move. “My family have been incredibly 
supportive throughout the whole process,” Betty said. “There 
was an incredibly fast turnaround, as I sold my property and 
bought at Brueton Place in just over a week. Without the 
superb assistance I received from McCarthy & Stone and  
the unparalleled backing of my family, none of this would have 
been possible.”

McCarthy & Stone’s age exclusive developments are designed 
to offer customers the very best in independent living within a 
safe and secure environment, with the opportunity to benefit 
from companionship when they want it and privacy and 
assistance when they need it.

“My one-bedroom apartment is perfect, it has a Juliet balcony 
which looks over an abundance of trees and the beautifully 
landscaped gardens which I adore waking up to every morning.

“There are lots of events here at Brueton Place that I love 
attending”, Betty continued. “We have a weekly coffee  
morning on Wednesday, and it’s great to socialise with other 
homeowners. The community aspect of life at McCarthy & 
Stone was very appealing to me, all of the fellow homeowners 
at Brueton Place are very friendly and happy to chat. I have the 
perfect balance of a private life and a social life, and I’ve made 
lots of fantastic new friends here.”

Betty Chinnock 
Brueton Place 
Solihull

41

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSOur Products and Services continued

42

McCarthy & Stone plcRetirement Living PLUS

Key features

  For those aged 70+
  Estate Manager and on-site team
  Customers’ lounge
  Restaurant/bistro
  Well-being suite
  Built to Wheelchair Accessibility Standards
  Mobility scooter store
  CQC registered, 24-hour support
  Typically 50-70 homes in each development
   Bungalows as an option for Retirement Living PLUS  

developments and available at selected sites1

Our Retirement Living PLUS developments offer retirement properties  
with management services, domestic assistance and personal care on 
site. They are an attractive alternative for people seeking additional 
support whilst maintaining their independence.

Developments are similar to Retirement Living but have a number of 
additional features, including a full table service restaurant or bistro  
with meals freshly prepared on-site, a function room, laundry, and  
secure mobility scooter store room.

As with Retirement Living schemes, bungalows are also an option  
within Retirement Living PLUS developments at selected sites1.

There is also a dedicated estate management team on-site 24-hours a 
day, 365 days a year, which is led by the Estate Manager. They provide 
extra support if and when it is needed, whether it is shopping, cleaning  
or care services. Tailored and flexible care and support packages mean 
customers only pay for the additional help they use.

1  Facilities and services may vary by site

18

New Retirement Living PLUS  
developments sales released  
in FY18 (FY17: 12)

583 

Units sold in FY18  
(FY17: 479)

SOLD

43

1  Augustus House, Virginia Water
2   Albert Court, Henley

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSOur Products and Services continued

1  Apartment interior 
2  Tudor Rose Court, Southsea

44

McCarthy & Stone plcRetirement Living PLUS

Case study

The magic of the Savoy Ballroom lives on 63 years’ later

Having raised a family and lived in the United States of  
America and Holland, Pieter (84) and Monica (82) Peursum 
have returned to Southsea - to the very spot where their life 
together began, more than 63 years ago.

The couple first met at the iconic Southsea Ballroom in 1953 -  
a building which is now enjoying a new lease of life, having 
being transformed into a McCarthy & Stone Retirement Living 
PLUS development, Tudor Rose Court. 

Having met when Pieter was stationed to the area to complete 
his national service in the Dutch Navy, the couple had a 
whirlwind romance and decided to get married so they could 
stay in the country together.

Pieter said: “I would go to the Savoy Ballroom every Friday  
and Saturday evening and one night I had the pleasure of 
dancing with Monica.”

Mr and Mrs Peursum decided to move back to Southsea, 
which is when they heard about McCarthy & Stone’s Tudor 
Rose Court, situated on the seafront. Designed for the over 
70s, the Retirement Living PLUS development is perfect  
for those who want to own their property, with the added 
advantage of access to a little extra support when required  
and all the benefits of living in a community of like-minded 
individuals.

Mr and Mrs Peursum are making the most of the thriving social 
community that has formed at Tudor Rose Court. “The staff 
and homeowners at the development are all wonderful and  
we enjoy being part of an active community,” Pieter explained. 
“We like to get involved in as many activities as possible, 
including gala evenings, the Valentine’s Day tea dance and 
weekly organised walks to the pier.”

“We’re so happy to now be settled into our stunning apartment 
and we feel truly blessed with the life that we’ve had together. 
We have enjoyed every minute - which is why it feels extra 
special as we are back to the exact place where it all began  
for us!”

Mr & Mrs Peursum  
Tudor Rose Court 
Southsea

45

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSOur Business Model 

Core elements of our business model 

By ensuring that our customers are at the heart of our business we will continue to build our business model  
on five important principles - each designed to provide the very best product, service and on-going support. 

Creating retirement 
communities that enrich  
the quality of life for  
our customers and  
their families

1. Targeted land buying

2. Effective planning and design

3. High quality construction

4. Specialist sales and marketing

5. Supportive management and care services

How we fund our business
Our business is funded from cash generated by selling retirement properties, freehold reversions and providing management and 
care services. From time to time we also issue promissory notes to fund the acquisition of selected land sites. Additionally, we have  
in place a Revolving Credit Facility (‘RCF’) which has been extended during the year from £200m to £250m for a period of 12 months 
from February 2018 and matures in May 2021.

The levels of drawdown fluctuate during the year reflecting the Group seasonality in revenue and working capital requirements to 
fund our investment in land, build and sales and marketing expenditure.

1  Cranberry Court, Peterborough 

46

McCarthy & Stone plc 
1. Targeted land buying

We target different land:

•  Centrally located brownfield sites 
•  Close to amenities 
•  Fragmented competitive landscape 

2. Effective planning and design

We have significant planning and design expertise:

•  Specialist in-house planning team 
•  Strong reputation with local authorities 
• 
•  Limited on-site affordable housing requirements

Increased government recognition of benefits of our products 

3. High quality construction

We deliver high-quality construction:

Industry-leading quality and performance 

• 
•  Experienced subcontractors and established supply chain 
•  Repeatable build process 

4. Specialist sales and marketing

An industry-leading trusted brand:

•  Specialist trained sales force  
•  Trusted brand - 40 years’ experience 
•  Dedicated customer service teams 

5. Supportive management and care services

Well-established management and catering services:

•  Dedicated in-house management services team 
•  House and Estate Management teams undertake  

day-to-day running of developments 

•  Provides added peace of mind for customers 
•  Ongoing service quality underpins McCarthy & Stone brand

48

52

56

60

64

47

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
Our Business Model continued

1  Beaumaris Court, Sheringham, Norfolk 

48

McCarthy & Stone plcTargeted land buying

Overview
We identify and secure high-quality land to create retirement 
communities that are located within towns and cities, close  
to amenities, which meet the needs of our customers and  
their families.

The market for land remains relatively benign and competition 
for our typical brownfield sites is still highly fragmented.  
However, the business continues to maintain operational  
focus and discipline in the assessment of its land purchases  
to ensure that returns continue to flow to shareholders.

There are four key elements that differentiate our land  
acquisition model:

1. Strict site purchase criteria:

•  Sites are typically small (c.1-2 acres), centrally located  
  within towns and cities, close to amenities

•  Optimised development density through reduced  
  on-site parking and amenity space requirements 

•  Limited on-site affordable housing requirements and  
  mitigated impact of Section 106 and Community  

Infrastructure Levy (‘CIL’) payments

2. Conditionality of our purchase agreements

3. Less competition for our sites from traditional  
  housebuilders, who tend to be focused on larger,  
  usually greenfield locations

4. Significant planning and design expertise

Highlights in the year
Our investment model for our Retirement Living and Retirement 
Living PLUS products incorporates the ability of the site to 
generate ground rent income to fund the provision of the 
extensive non-saleable communal spaces that are an essential 
ingredient to the lifestyle that we offer to our customers.

As a result of the Government’s announcement on 21 December 
2017 of its intention to abolish ground rents, we adopted a more 
cautious approach towards our land buying activity, with all sites 
secured after the Government’s announcement making no 
allowance for ground rents in the financial appraisals.

Following our extensive discussions with government officials 
and politicians, in October 2018 the government issued a further 
consultation document on leasehold reform and ground rents, 
proposing that retirement housing be exempt from the intention 
to restrict ground rents to a peppercorn. This is good news, but 
until the proposed exemption has been re-confirmed following 
the outcome of that consultation, and consequently taken 
through parliament and embedded in legislation, we will 
continue to adopt a cautious approach to our financial 
appraisals at the point of land acquisition.

54 high quality sites with attractive embedded margins  
were added to the land bank in FY18 (FY17: 75). The 54  
sites secured in the year accord with the more measured 
trajectory and smoother workflow objectives in line with our  
Group’s new strategy.

Of the 54 land exchanges, only two sites were secured on  
an unconditional contract basis; twelve sites were secured by  
means of Option Agreements; and 40 sites were secured  
under conditional contracts (the principal condition being 
obtaining a satisfactory planning consent) with 19 of these 
having a non-viability clause and/or other flexibility in the  
contract terms enabling termination at our discretion.

54 

Number of  
land exchanges
(FY17: 75)

9,797 

£112m 

Number of  
land bank units
(FY17: 9,967)

Investment in land 
during the year
 (FY17: £156m)

49

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
Our Business Model continued

1  Riverside Court, Abergavenny
2  Brownfield site, Honeylands House, Exeter

50

McCarthy & Stone plcTargeted land buying

Strategic focus

Targeting land that meets our customers’ needs  
and ROCE targets

To identify and secure land bank that meets our customers’ 
needs as well as a return on capital employed of more than 
15% by FY21 and more than 20% by FY23.

Strategic objectives

Operational efficiency and rightsizing the business

Improve operational efficiency by providing a stable monthly 
flow of land exchanges to support the steady state volumes 
required under the new Group strategy.

Financial hurdle rates will be strictly in line with strategic 
objectives for both return on capital employed and margin.

How will we achieve this

Deliver our new strategic objectives:
•  Shift away from volume towards buying quality land  
with margin enhancing potential as opposed to being 
focused on quantity of sites

•  Actively manage our land bank to less than 4 years  
supply to meet our new steady state volume targets  
of c.2,100 units per annum

•  Introduce our new incentive scheme designed to  

deliver the smoothed workflow objective

•  Expand the membership of the Group Investment 

Committee to include Divisional Finance Directors in  
order to provide greater link and challenge of regional 
investment proposals

Build on our existing strengths and initiatives:
•  Significant local knowledge

•  Comprehensive understanding of our customers’  

needs in terms of locality and amenities

•  A well-established and tailored approach to land 

buying with clear criteria for land acquisitions including  
a comprehensive review and approval process prior to  
any acquisition

•  Expertise in securing optionality in conditional land  

purchase contracts

Manage our risks, challenges and uncertainties
  Economic conditions      Workflow      Government legislation
  Employees      Carrying of land value      Land acquisition and planning 
  Delivery of new strategy 

See pages 74-77

51

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1  Limwood, Hayling Island
2  Bowes Lyon Court, Poundbury
3  William Bradford Court, Doncaster

52

McCarthy & Stone plcEffective planning and design

Overview
We operate an efficient and effective planning process and 
design high quality homes that meet our customers’ evolving 
needs, improving their quality of life.

The Group’s in house specialist planning team deals with all 
aspects of the planning process including informing, preparing 
and executing its planning applications and the monitoring and 
influencing of emerging relevant national and local planning 
policies. Our Planners become involved in a site from the  
initial high level suitability appraisal and then work with our 
design team to develop beautiful homes for our customers.

Government is increasingly recognising the role of older person’s 
housing in addressing the national housing shortfall through 
efficiently and effectively providing more housing and in recycling 
the housing market. There is also increasing understanding of 
the health and social benefits that come with it and in turn the 
savings that this presents to the public purse, particularly in 
savings to the NHS. For these reasons, revised National 
Planning Policy Guidance continues to refer to housing for  
older people as being “critical” and it is the only this form of 
housing that is referred to in this way. It also now refers to the 
need to realise those social and health benefits. Through our 
Public Affairs initiatives and direct lobbying, the Group continues 
to work closely with Government to progress even greater 
appreciation of the social and economic benefits of retirement 
housing and to reduce some of the barriers that can hamper  
our ability to deliver.

Changes at the national level to planning policy aimed at 
ensuring Local Plans play a greater role in decision making 
means an increasing importance in involvement in the 
formulation of those plans. This includes greater scrutiny  
of their detail particularly in matters of viability. The Group  
is taking the unusual step of joint working with some of our 
competitors, pooling expertise and resources to present a 
combined response to emerging policies on behalf of the 
industry. This should enhance our ability and resource  
to make representations and ensure a  
stronger hearing and influence. 

An example of this is making comprehensive representations  
on the Mayor of London’s Draft Plan and ensuring that  
we have the right support in place to present these to the 
appointed Inspectors who will examine the Plan. 

Achieving planning permissions continues to present challenges 
and has contributed to a drop in planning permissions being 
granted in FY18. The ground rent issue has also impacted  
on our timely achievement of planning permissions where we 
have had to review submitted schemes and request reduced 
contributions or more apartments to ensure financial viability  
of our schemes.

Highlights in the year
During FY18 37 detailed planning consents were granted, 
compared with 64 in FY17.

The development cycle time increased slightly from 18.1  
months for FY17 to 18.3 months for FY18, primarily as a result  
of delays by the planning authorities, in the planning process.

2017 What House Awards
In November 2017, we were pleased that our new development 
at Bowes Lyon Court in Poundbury picked up Bronze award for 
Best Retirement Development at the 2017 What House Awards.

37 

Detailed planning  
consents
(FY17: 64)

Five Star 

Retained customer  
satisfaction rating
(FY17: Five Star)

18.3 

Development cycle 
time in months
(FY17: 18.1)

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Our Business Model continued

1  Apartment at Crocus Court, Poulton-le-Fylde 
2  William Bradford Court, Doncaster 
3  Crocus Court, Poulton-le-Fylde 

54

McCarthy & Stone plcEffective planning and design

•  We will ensure a stable monthly flow of build starts  
and first occupations. These will be supported by 
conditional land acquisitions and subject to planning  
and commercial viability.

•  We will drive value engineering preliminary through 

standardisation and optimising technical specifications 
especially focused on foundations, balconies and wall 
structures

•  In addition, we will move away from the mindset of first  
time consents at whatever cost, and ensure appropriate 
balance between our workflow and margin objectives.  
The new incentive scheme will be rolled out across the 
business which will be specifically designed to smooth  
out the work flow across the development and build  
cycles and support margin and ROCE key objectives

Building on our strengths and initiatives:
•  Specialist in-house planning team 

•  Strong reputation with local authorities

•  Comprehensive local knowledge

•  Limited on-site affordable housing requirements

•  Increased government recognition of the social  

and economic benefits of our products

•  Increasing national and local planning presumption in 

favour of high density development on centrally located 
brownfield sites and greater recognition of the social  
and economic benefits of our products

Strategic focus
Achieve more standardised and efficient designs and 
continue our planning efforts to deliver new steady  
state volume targets of c.2,100 units per annum.

Strategic objectives
Workflow realignment, build cost reduction and 
affordable product offering

Workflow management is fundamental to our operational 
efficiency. We will create a monthly flow of quality land  
acquistion and planning application submissions to facilitate 
stabilised build starts throughout the year and steady state  
sales volumes moving forward.

How will we achieve this
Deliver our new strategic objectives:

•  We will operate an efficient and effective planning process 
whereby we achieve the best possible planning consents  
as quickly as we can, providing for efficient, high quality and 
affordable retirement developments 

•  We will adopt a systemised development approach across 
both the planning and design functions and design new, 
affordable, standardised, streamlined, contemporary and 
compact solutions - the McCarthy & Stone signature designs

•  Our designs will be simplified, while meeting planning policy 
requirements which will support our build cost reduction 
strategic objective and achieve our return on capital employed 
target of more than 15% by FY21 and more than 20% by FY23 

•  Our new designs will promote open plan living and provide full 

depth daylight with a higher quality finish

•  We will broaden our market appeal by designing our products  
to be more affordable to the mass market and adopt different 
building types with a modular approach which can also be 
extended to our bungalow designs and we will continue to 
optimise development density through reduced on-site car 
parking and amenity space requirements

•  The designs will be able to utilise standard components which 
can be bolted to modules extending to additional rooms or 
storage and create customer options which are easy to  
manage such as walk in wardrobes

Manage our risks, challenges and uncertainties
  Economic conditions      Workflow      Government legislation 
  Employees      Carrying of land value      Land acquisition and planning  
  Delivery of new strategy

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1  The Wickets, Settle

56

McCarthy & Stone plcHigh quality construction

Overview
We deliver exceptional build quality whilst maintaining  
robust health and safety standards.

Highlights in the year
The high quality of our construction services is one of the  
driving forces behind us being the only housebuilder of any  
type that has achieved a Five Star rating in the HBF Customer 
Service Surveys for the last 13 years since its inception.

During FY18 construction commenced on 53 sites compared  
to 66 for FY17, reflecting our reduced volume requirements.  
Last year our continued focus on improving our operating 
efficiency resulted in further improvements in our build cycle  
with a reduction from 14.4 to 13.9 months between FY17 and 
FY18. This has been delivered through a continued focus on 
improving the critical path for our developments together with 
improvements to the quality and depth of our supply chain.

The gross profit margin saw a decrease from 20% in FY17 to 
16% in FY18 as a result of geographical sales mix, increasing 
build costs and increased usage of part exchange schemes to 
counteract subdued market conditions. Additional marketing 
activity to support 69 (FY17: 52) sales releases also contributed 
towards the margin deterioration. 

Awards

2018 NHBC Health & Safety awards

In June 2018, we were pleased to receive three NHBC Health & 
Safety Awards. The awards recognise and reward the very best 
in health and safety in the housebuilding sector, and three site 
managers, Rick Egerton, Mick Walters and Tony Barrowclough, 
were commended. The awards are testament to the continued 
care and attention we put into all of our developments.

Health and Safety 
Health and safety continues to be one of our top priorities with 
the Health and Safety committee meeting on a quarterly basis.  
On our sites we emphasise a proactive approach to health  
and safety as well as reinforcing the individual responsibility  
that every site worker has for their own and their colleagues’ 
wellbeing. All staff (both employees and contractors)  
are required to have adequate health and safety qualifications 
before starting work on our sites and all contractors are required 
to hold valid Construction Skills Certification Scheme cards.

The Board receives regular updates on Health and Safety 
including our Annual Injury Incidence Rate (AIIR).

The AIIR is a commonly used metric for calculating reportable 
accident rates amongst House Builders Federation members 
and the wider construction industry.

McCarthy & Stone’s AIIR was 643 for the year until 31 March 
2018, which is a 35% improvement on the period ending  
31 March 2017.

In August 2018, we appointed NHBC to carry out monthly 
independent health and safety inspections on all our live 
construction sites. The data these reports produce will allow us 
to compare our sites against a 60% benchmark score NHBC 
have set as compliant, and also to compare ourselves directly 
against other housebuilders through their system of All Advisor 
Average comparison.

Reducing injuries in the workplace

To continue to drive down our current AIIR we have introduced  
a new housekeeping document which has improved both the 
standards and culture on our sites over the past 12 months. 

Annual Injury Incidence Rate

McCarthy & Stone 

UK Construction Industry1 

Home Builder Peer Group2 

2018 
643 

397 

2017
993

398

334   335

NHBC Pride in The Job awards

In May 2018, 20 site managers received  
a coveted Pride in the Job Quality Award 
from the National House Builders’ Council 
(‘NHBC’). Of these five went on to win  
Seals of Excellence and one to win a 
Regional Award. This year’s result is 
unprecedented for McCarthy & Stone  
as it is the largest number of awards  
ever received by the Group.

1  Health and Safety Executive
2   Home Builders Federation

53 

Build starts in the year
(FY17: 66)

13.9 

Build cycle in months
(FY17: 14.4)

16% 

Gross profit margin
(FY17: 20%)

£

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Our Business Model continued

1  Benllech, Anglesey 
2  Rogerson Court, Pocklington

58

McCarthy & Stone plcHigh quality construction

How will we achieve this
•  We will reduce the number of units in development and  
in finished stock over the next three years. We will also  
match production levels with sales rates and create a  
stable monthly flow of build starts and first occupations

•  Staff will be incentivised to deliver a smoothed workflow  
and will focus on optimising subcontractor procurement 
practices which facilitate further build cost reductions and 
margin improvements

•  We have introduced improved tools to allow further 

development of our supply chain through enhanced  
tendering processes, particularly on the subcontract 
elements. 

•  Various value engineering opportunities have been  

identified, the move towards additional modern methods  
of construction and proposals to streamline our preliminary 
costs will give us the ability to not only mitigate inflationary 
pressures but to reduce our base costs

•  We will aim to reduce our finished stock to c.1,100  

units by FY21

We will build on our existing strengths and initiatives:
•  Full capability to deliver on steady volumes

•  Experienced subcontractors

•  Established supply chain

•  Repeatable build process

•  Customer-focused build

•  DATUM - industry leading product management platform 

with technical specification libraries fully established

•  Bidcon - construction estimating tool now fully  

operational across the business 

Minimising our impact on the environment

Environmental Policy

The Group has implemented an Environmental Policy designed 
to minimise our impact on the environment and promote a 
sustainable and ethical approach to managing its business 
activities.

There are clear environmental and business benefits to 
designing energy efficient homes, using responsibly sourced 
and efficient materials, and with the minimum of waste sent  
to landfill. Having a clear understanding of where our money  
is being spent and how much waste we create during the 
construction and operation of our developments allows us to 
make better informed business decisions while ensuring we 
minimise our environmental impact.

We are committed to minimising as far as possible levels of 
waste generated by our construction sites as this brings both 
financial and environmental benefits. Of the 26,655 tonnes of 
waste generated on our construction sites in FY18, only 1.8% 
(being 485 tonnes) went to landfill, the rest being recycled. We 
continue to work with our waste management companies to try 
and further improve this figure, as well as with our suppliers to 
reduce waste further up the supply chain.

Strategic focus

Redesigning and re-engineering the way we build

We will deploy more cost-effective building solutions and 
streamline procurement practices by redesigning and  
re-engineering the way we build. In order to achieve this we  
will further develop our value engineering and procurement 
initiatives.

Strategic objectives

Operational efficiency through rightsizing our business 
and build cost reduction

As part of the new Group strategy, our primary objectives are to 
optimise our balance sheet and right size our operational cost 
base to deliver build cost saving.

We will also to aim to reduce the pressure on our suppliers and 
employees to deliver during peak periods.

Manage our risks, challenges and uncertainties
  Reputation and customer satisfaction      Workflow 
  Government legislation      Build programmes and cost
  Employees      Health and Safety      Delivery of new strategy

 See pages 74-77

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1 & 2  Coralie Court Marketing Suite, Norwich

60

McCarthy & Stone plcSpecialist sales and marketing

Overview
We make our sales process as easy as possible for our 
customers and their families ensuring that they are fully 
supported from the initial enquiry right through to legal 
completion.

Highlights in the year
Investing in our sales staff is vital. As such we have set up  
our national training academy which is now operational and 
offers high quality and consistent training for all our sales staff.

Increased brand awareness has been achieved through  
our nationwide “Retirement living to the full” multi-channel 
marketing campaign, with TV bursts in January to March  
2018 and September to October 2018.

The Group delivered full year revenue of £672m (FY17: £661m), 
supported by a 10% improvement in average selling price,  
which increased during the year to £300k (FY17: £273k).  
This reflected substantial improvements in the quality and 
location of our developments. 

The Group achieved total legal completions of 2,134 units  
(FY17: 2,302) during the year, with volumes constrained,  
as expected and by the heavy weighting of first occupations, 
continuing economic uncertainty coupled with a slower 
secondary housing market and a softening of pricing, 
particularly in the South, during the second half of the year.  
This also had an adverse impact on our off-plan reservation 
rates which reduced from 53% in FY17 to 49% in FY18. 

Our volumes included the sale of 25 units (FY17: 126 units) 
across 9 developments to PfP Capital. Additionally, 43 units 
(FY17: nil) across 23 developments were sold to heylo housing 
as part of their Homereach product range which provides 
customers with a shared ownership tenure option. Our in-house 
shared ownership pilot delivered the first three units (FY17: nil) 
under this initiative in Q4 FY18.

Views on YouTube: 

c. 1,600,679

Web calls attributed  
to the TV ad: 

c.2,482

Web sessions during  
the TV campaign: 

up 16% 
year on year

2,134 

Legal completions (units)
(FY17: 2,302)

£300k

Average selling price
(FY17: £273k)

49% 

Off-plan reservation rate
(FY17: 53%)

£

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62

McCarthy & Stone plcSpecialist sales and marketing

Strategic focus

Leveraging customers’ insight to provide an enhanced 
customer experience

Listening to our customer feedback and learning about their 
purchasing experience with McCarthy & Stone will help us to 
develop a better customer focused and efficient sales and 
marketing solution that supports our strategic objectives  
going forward. 

Build on our existing strengths and initiatives:
•  Significant local knowledge and a trusted brand  

with over 40 years experience

•  Dedicated customer service teams

•  National training academy fully set up and  

operational

Strategic objectives

Create an efficient and effective sales and  
marketing model

Enhanced sales efficiency and effectiveness with a streamlined 
approach to delivering a stable flow of first occupations and  
will support the delivery of ROCE of more than 15% by FY21 
and more than 20% by FY23.

How will we achieve this

Deliver our new strategic objectives: 
•  Salesforce technology

Implementation of the new Salesforce Customer Relationship 
Management platform will standardise the sales process and 
provide an enhanced personalised customer experience.

The Salesforce technology is due to be launched in the North 
West region in December 2018, with all regions going live in 
early 2019. Standardised sales and marketing processes will  
be implemented alongside the new technology.

•  Benefits of the new system include:

–  Improved customer insight

–   Enhanced personalised customer experience

–   Improved marketing effectiveness

–   Optimised sales operating model creating streamlined  
sales staffing and the development of an improved  
sales website and content management system

•  Centralise the marketing function:

–   Marketing will be centralised to promote a consistent 
message, improved effectiveness and reduction in  
the cost per lead

•  We will also strengthen Group oversight and  
control in key areas of sales and marketing

Manage our risks, challenges and uncertainties
  Economic conditions      Reputation and customer satisfaction 
  Sales performance      Workflow      Government legislation
  Employees      Cyber/data

See pages 74-77

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■■

Case study

Nick Twigger is a shining example of what our Estate Managers do on a daily basis. Nick has made  
it his primary objective to ensure that everyone at Wilton Court, Kenilworth feels welcome, whether 
that be the team of 13 staff he manages or the 70 customers who live there. Customers describe 
living at Wilton Court as being part of one big happy family.

Nick manages a varied and stimulating range of entertainments and activities at Wilton Court, all 
tailored to the different interests and the health and mobility needs of our customers. Wilton Court  
is recognised in the local community for its charity fund-raising exploits and Nick is at the helm of  
this, with many charities and local organisations benefiting from events and activities at Wilton Court. 

Nick Twigger 
Estate Manager, Wilton Court, Kenilworth 

64

McCarthy & Stone plc■■

Supportive management and care services

Overview
Through our in-house Management and Care Services team,  
we develop a long term relationship with our customers. This 
enables us to provide flexible services and support, throughout 
the whole time they spend in our development. Almost nine out 
of ten of our customers say that their quality of life has actually 
improved after living with us for nine months.

Our customers have peace on mind safe in the knowledge that 
our dedicated in-house teams are on hand to assist should they 
need it. This is key to ensuring that our customers can relax and 
enjoy their retirement to the full. 

Our management, catering and care teams support  
a wide range of services including:
•  c.60,900 meals served each month1

•  c.31,000 hours of care and support each month1

•  c.33,500 social activities held during FY181

Highlights in the year
98%2 of our Retirement Living PLUS registered developments 
inspected have been rated “Good” by the CQC.

As well as undertaking the day-to-day running of developments, 
a key part of the role for our management and care services 
teams is fostering and developing the community. All new 
developments receive an initial community fund to help support 
social events and activities. Based on the interests of customers 
c.33,500 (FY17: c.27,600)1 social events were held in our 
managed properties over the last 12 months. The impact of  
this upon the lives of customers is clear from our last customer 
survey - 83% of our customers said that they experienced a 
sense of community in their new property, compared to 51%1  
of older people in general. 

Awards
At this year’s Association of Residential Managing Agents 
Awards we were delighted to win two awards and be shortlisted 
in the headline category:

•  ARMA Onsite Staff Member of the year:  

Nick Twigger, Estate Manager, Wilton Court

•  ARMA Service Charge Accountant of the year:  

Julija Bizna, Management Services Head Office

•  Finalist - ARMA National Managing Agent of the year

379 

Developments  
under management 
(FY17: 312)

c.16,900 

Number of
customers
 (FY17: c.14,600)

98% 

CQC score  
rated “Good”
(FY17: 98%)

1   Homeowner survey (2017)  

and research by Demos (2016)

2   CQC

65

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Our Business Model continued

1  Building maintenance
2  Dedicated to looking after our customers
3  Keeping the development looking its best all year round

66

McCarthy & Stone plcSupportive management and care services

Strategic focus

How will we achieve this

Service offering that responds to evolving customer 
needs and creates retirement communities

Having run focus groups with current customers, prospective 
customers and their family members, we are looking to expand 
our offering to provide greater flexibility around the payment  
of service charges, provide more choice of additional lifestyle 
support and activities and increase opportunities to open up  
our developments to wider community use.

Delivery of our new strategic objectives:

Leveraging customer involvement, insights and  
analytics at every stage of our business development.

Enhance the personalised customer experience by  
introducing more flexibility, choice and affordability.

The key initiatives to create the enhanced customer  
experience include:

Strategic objectives

Evolving our business

Develop our service proposition to align with our long-term 
vision and purpose of creating even deeper and longer 
relationships with our customers and create retirement 
communities that enrich the quality of life for our customers  
and their families.

We are seeking to develop our management and care services 
so that they are well placed to develop our business model 
which can be flexible and future proofed and evolve with the  
actual needs of our customers, offering what our customers  
are seeking from within their communities including:

•  Independence and proximity to transportation, privacy  

and their own outdoor space

•  Management and care services will be more  

customer facing

•  Introduction of differing options for levels of service

•  Introduction of flexible payment options and charging  
model into an all-inclusive management fee model.  
Customer feedback shows the peace of mind given  
by a fixed fee model is highly valued and preferred  
to a variable model

•  Introduce technology enabled services to help improve  
the quality of life, community, safety and convenience  
for the customer

•  Provision of new offerings to give support and inclusion  
of the community which will include new partnerships, 
opening our developments to the public and expanded 
care options

•  Support during life transitions, including social activities  

•  Build management and care services into a fully-fledged 

and healthcare

profit generating segment of our business

•  Convenience as customers value features that are easy  

to use and enhance their lifestyle and safety

•  Community as our customers don’t want to be isolated

•  Affordability as our customers want different options of 

service and payment methods

Build on our existing strengths and initiatives: 
•  Dedicated in-house Management and Care Services  

team and a strong service platform

•  House and Estate Management teams undertake  

day-to-day running of developments

•  Providing added peace of mind for customers, including  
social events, care support services, safety and security

•  Ongoing service quality underpins the McCarthy & Stone 

brand by achieving ‘Good’ CQC ratings in 98%1 of 
registered Retirement Living PLUS developments in FY18

1  CQC

Manage our risks, challenges and uncertainties
  Government legislation      Employees      Health and Safety 
  Cyber/data      Delivery of new strategy

See pages 74-77

67

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSFinancial Review

Rowan Baker Chief Financial Officer

Our performance
During the last financial year, the business continued to face 
considerable market headwinds including continuing political and 
economic uncertainty following the outcome of the vote to leave  
the EU. These headwinds have resulted in a lowering of consumer 
confidence, a challenging secondary housing market and some 
softening of pricing in the South East. The above external factors, 
together with our continued investment in operating costs in support 
of our previous growth strategy, have resulted in a 30% reduction in 
underlying operating profit and a 33% reduction in operating profit 
compared to the prior year.   

68

McCarthy & Stone plcRevenue
The Group delivered full year revenue of £672m (FY17: £661m), 
supported by a 10% improvement in average selling price, 
which increased during the period to £300k (FY17: £273k).  
This reflected substantial improvements in the quality and 
location of our developments. Our revenue for the year  
included FRI revenue of £29m (FY17: £29m).

The Group achieved total legal completions of 2,134 units  
(FY17: 2,302) during the year, with volumes constrained,  
as expected, by the heavy H2 weighting of first occupations, 
continuing economic uncertainty coupled with a slower 
secondary market, especially in the South East, during the 
second half of the year.  

Our volumes included the sale of 25 units (FY17: 126 units) 
across 9 developments to PfP Capital as we continued to 
leverage the opportunity to access the growing rental market. 
Additionally, 43 units (FY17: nil) across 23 developments were 
sold to heylo housing as part of their Homereach product range 
as a means by which to provide customers with a shared 
ownership tenure option.

Profit
Consistent with guidance given in June, underlying  
operating profit decreased to £68m (FY17: £96m) in the  
year, whilst operating profit decreased to £64m (FY17: £94m). 
Our underlying operating profit margin decreased to 10% (FY17: 
15%) and our operating profit margin decreased to 9% (FY17: 
14%). This reduction in profitability and margin percentage  
was mainly driven by build cost increases, increased usage of 
part-exchange and incentives to counteract subdued market 
conditions, additional marketing activity to promote the higher 
level of current year sales releases (FY18: 69, FY17: 52) and  
our continued investment in operating costs in support of  
our previous growth strategy.

During the year, we saw an increase in the volume of part-
exchange transactions reaching 753, 35% of legal completions 
(FY17: 627, 27% of legal completions), as a reflection of the 
ongoing subdued secondary market. 335 of these transactions 
were on balance sheet PX (FY17: 163) resulting from the 
national roll-out of in-house part-exchange solutions with tight 
controls in place to ensure regions do not exceed their capital 
allocation. This translated into a saving of c.£7m (FY17: c.£1m) 
compared to use of third-party PX with average capital 
employed of £27m (FY17: £10m) over the year. 335 properties 
(FY17: 163 properties) were purchased during the year at  
an average of 96% (FY17: 96%) of market value with 302  
(FY17: 49) properties re-sold within the year. The average  
time taken to resell these properties was c.13.1 weeks  
(FY17: c.8.5 weeks).

Total administrative expenses for the year amounted to £40m 
(FY17: £37m), excluding exceptional items and amortisation of 
brand and remained at the same proportion of revenue as last 
year of 6% (FY17: 6%).

Underlying profit before tax decreased to £62m (FY17: £94m) 
during the year with statutory profit before tax of £58m  
(FY17: £92m). This was impacted by a net £1m revaluation loss 
(FY17: net £2m revaluation gain) of our shared equity portfolio 
which contributed to an increase in net finance expenses to 
£5m (FY17: £2m) reflecting an adverse change in the forward 
looking HPI assumptions. Statutory profit before tax has been 
further impacted by £2m (FY17: £nil) of exceptional costs 
incurred in FY18 as we commenced our business 
transformation programme.

£672m 

Revenue 
(FY17: £661m) 

£64m 

Operating profit
(FY17: £94m)

10% 

ROCE
(FY17: 16%)

£

£

£

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Financial Review continued

Capital structure and interest
The Group saw its tangible gross asset value increase to 
£692m (FY17: £646m) and its tangible net asset value increase 
to £696m (FY17: £676m) during the year. This was primarily 
driven by a £147m increase in finished stock excluding in-house 
part-exchange properties reflecting 52 first occupations 
delivered in the second half of FY18 (FY17: 30 first occupations 
delivered in the second half of FY17).  

An increase in trade and other receivables due in less than  
1 year from £10m in FY17 to £22m in FY18 primarily reflects 
balances due from heylo housing for the bulk sale transaction. 
Trade and other payables have increased from £85m in FY17  
to £115m in FY18 due to higher deferred income balances 
reflecting the FRI transaction in August 2018 and high level  
of accruals due to August build activity.

During the year we continued to maintain a robust financial 
position with net cash of £4m (FY17: £31m) as at 31 August 
2018. This resulted in a negative gearing of 2% (FY17: 4%), 
reflecting management’s ongoing focus on disciplined land 
acquisition in response to continuing economic uncertainty  
and was achieved notwithstanding the negative cash impact  
of increased build spend and our in-house part-exchange tool 
which resulted in £42m part-exchange assets being held on  
the balance sheet at the year end (FY17: £32m). 

We maintained appropriate headroom against our revolving 
credit facility (‘RCF’) throughout the year. This facility was 
increased from £200m to £250m for 12 months from February 
2018. The level of drawdown fluctuated during the year with the 
maximum draw down of £195m in June 2018 (FY17: £166m in 
July 2017) reflecting the Group’s revenue peak in August and 
working capital requirements to fund our investment in land, 
build and sales and marketing expenditure. The average draw 
down during the year was £137m (FY17: £100m).

The Group incurred net finance expenses of £5m during the 
year (FY17: £2m), impacted by a net £1m revaluation loss  
(FY17: net £2m revaluation gain) of our shared equity portfolio 
which resulted in an increase in finance expenses to £6m  
(FY17: £4m) reflecting an adverse change in the forward looking 
HPI assumptions.

Exceptional costs
Exceptional costs of £2m (FY17: £nil) were recognised within the 
Consolidated Statement of Comprehensive Income during FY18. 
These costs related to advisory fees and redundancies incurred 
on commencement of the Group’s strategic review in the year. 

Taxation
The effective tax rate was close to the statutory rate during  
the current financial year. The total tax charge for the year was 
£12m (FY17: £18m) which represents an effective tax rate of 
20% (FY17: 19%) based on a profit before tax of £58m (FY17: 
£92m). The rate of corporation tax was lowered to 19% from 
1 April 2017 and will be at 17% with effect from 1 April 2020.

Earnings per share and dividend
Underlying basic earnings per share decreased by 35% to  
9.2p (FY17: 14.2p) reflecting the reduction in underlying profit 
before tax from £94m in FY17 to £62m in FY18. Basic earnings 
per share for FY18 were 8.6p (FY17: 13.8p). Details of the 
calculation of underlying earnings per share can be found  
in note 5 to the financial statements. Details of the calculation  
of earnings per share can be found in note 11 to the  
financial statements.

The Directors are proposing a final dividend of 3.5p per share. 
This follows the interim dividend of 1.9p per share, giving a total 
dividend for the year of 5.4p per share (FY17: 5.4p per share). 
This maintains our dividend at the same level as the prior year 
despite the lower level of profitability and reflects the Board’s 
confidence in its new strategy. The proposed total annual 
dividend is covered 1.6x times by FY18 earnings. Subject to 
shareholder approval at the Annual General Meeting (‘AGM’), 
the dividend will be paid on 1 February 2019 to shareholders  
on the register at 4 January 2019. 

The total cost of the final dividend is £19m, resulting in a total 
dividend cost relating to the year of £29m (FY17: £29m).

Target returns
Our investment in build to deliver our previous growth strategy 
resulted in a £157m increase in finished stock (including on 
balance sheet part exchange properties). This increase, 
together with a £29m reduction in underlying operating profit, 
led to a decrease in ROCE by 6 ppts to 10% (FY17: 16%) and a 
reduction in capital turn to 1.0x (FY17: 1.1x). Our new strategy, 
however, focuses on increasing ROCE, margin and cash 
generation with the target of delivering a greater than 15% 
ROCE by FY21 and a further 5pp improvement to greater than 
20% ROCE by FY23.

Our new strategic targets reported on 25 September are as 
follows:

•  ROCE improvement of greater than 15% by FY21, increasing 

to over 20% by FY23

70

McCarthy & Stone plc•  Improvement in operating margins to more than 15% by FY21
•  Total cost savings of more than £40m per annum by FY21
•  Total cumulative cash savings in excess of £90m between 

FY19-FY21

•  The Group will focus on a reduction of its capital employed 

by at least £70m between FY18 and FY21

Change of auditors and financial year end
In June 2018 the Board completed the external audit tender 
process in line with the ten year statutory requirement and 
appointed Ernst & Young LLP as the Group’s statutory auditors 
for the period ending 31 October 2019. This appointment 
remains subject to approval by shareholders of the Group at  
the Annual General Meeting to be held on 23 January 2019.   
As part of the business transformation strategy announced on 
25 September 2018, the Directors decided to change the 
Group’s financial year end from 31 August to 31 October.  
This will allow us to decouple our year end activities from  
the peak August holiday season and will serve to accelerate  
the process of rebalancing workflow and sales volumes 
throughout the year. FY19 will be the first financial year  
reported to 31 October and therefore will be a 14 month period 
of account. Our first half reporting will cover the six months to 
28 February 2019 and our second half, the eight months from 
1 March to 31 October 2019.

Post balance sheet event
On 25 September 2018 the Group announced its new business 
strategy aimed at improving margins, rightsizing the operational 
cost base and evolving the business model to meet the 
changing needs of our customers. Total exceptional costs  
of c.£25m are expected across the life of the business 
transformation programme, with £2m already incurred in FY18. 
The majority of the exceptional costs are expected to come 
through in the first half of FY19, representing the cost of land  
that will no longer be developed, redundancy costs and further 
consultants’ fees. There were no events after the reporting 
period that required adjustment in the FY18 financial statements.

Risk management
The Group maintains a robust risk management framework, 
providing a clear link between its strategy and the strategic, 
operational and financial risks faced by the business.  
The approach to risk is set by the Board, which maintains a 
close involvement in identifying and mitigating risk and monitors 

certain key risk indicators at Board meetings on a regular basis. 

As part of managing the financial risk in the business, the 
potential impact of a downturn in the housing market or the 
broader UK economic environment is regularly evaluated and 
we have a number of key risk indicators that are used at Board 
level in order to assess this. Our geographic coverage and 
diversified portfolio of land ensures that we are not overly 
dependent on particular local markets or individual 
developments. In addition, our distinct business model helps  
to insulate our business from a downturn, with land acquisition 
normally contracted subject to planning and also often subject 
to commercial viability or by way of option, enabling us to review 
land acquisition decisions in light of planning outcomes and 
latest market conditions prior to committing significant capital. 

The following risks have been identified by the Board with 
respect to delivering the new Group strategy:

•  Unit completion pattern continues to be lumpy with a 
significant proportion delivered towards the year end

•  Land buying and build programmes are not successfully 

calibrated to deliver a steady state production

•  Failure to deliver required cost savings through changes to  

the organisational design

•  The build cost reduction programme is not fully achieved

•  Failure to streamline the sales model and centralise the 

marketing function

Liquidity risk is the risk the Group will encounter difficulty  
in meeting obligations associated with financial liabilities.  
The Group’s strategy in relation to managing liquidity risk is to 
ensure that the Group has sufficient liquid funds to meet all its 
potential liabilities as they fall due. The liquidity of the Group is 
dependant on achieving the level of sales volumes, prices in line 
with current forecasts and strategic objectives as announced 
on the 25 September 2018. Liquidity risks are managed through 
the regular review of detailed short term and long term cash 
flow forecasts to monitor the expected requirements of the 
Group against the available facilities, principally the revolving 
credit facility in place, and by maintaining adequate committed 
banking facilities to ensure appropriate headroom.

Rowan Baker 
Chief Financial Officer 
12 November 2018

71

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSRisk Management
How we manage the risks to our business

Effective management of risk is integral to the successful delivery of our strategy  
and could have an adverse impact on shareholder value and the Group reputation

Risk is managed through a five-step risk management process, led by the Board

1. Identify risk

2. Determine  
risk appetite

3. Treat,  
tolerate or  
transfer risk

4. Monitor risk

5. Review risk

Board assessment

Risk heat map 
and score cards

Key controls 
framework

Key risk indicators

Assurance 
programme

The maintenance of formal risk dashboards, risk scorecards, 
the management of key control frameworks, the monitoring of 
risk indicators for the principal risks and the pursuit of a broad 
assurance programme provide all levels of management with  
a clear framework within which to operate.

The Directors have carried out a robust assessment of the 
principal risks facing the Group, including those that would 
threaten our business model, achievement of strategic 
objectives, solvency or liquidity. 

Principal risks and uncertainties are formally identified, reviewed 
and updated by the Executive Board every six months using a 
risk scoring methodology. Each risk is categorised based on 
likelihood and potential impact. Once agreed with the Executive 
Board, the risks are plotted on a risk heat map and submitted 
to the Risk and Audit Committee for approval and subsequently 
to the Board.

The risk appetite for each risk is established through a bi-annual 
review of the risk heat map. This review confirms whether the 
relative position of each risk is acceptable and if not, what 
actions are needed to reduce the likelihood and/or impact of 
them crystallising.

In addition, risk indicators have been identified for each principal 
risk by the Executive Board with associated risk parameters. 
This allows the Executive Board to identify whether any principal 
risks are beginning to crystallise beyond the pre-determined 
risk appetite and if so whether any actions are required to 
address this.

Assurance is provided over the effective design and operation 
of the risk framework through a formal programme of assurance 
activity. This is structured around three lines of defence:

1.  Management assurance, through operational controls, 

reporting and oversight

2.  Functional oversight

3.  Programme of assurance activity, including internal audit

Monitoring principal risks
The following risks have been identified by the Board with 
respect to delivering the new Group strategy:

•  Unit completion pattern continues to be lumpy with a 
significant proportion delivered towards the year end. 

•  Land buying and build programmes are not successfully 

calibrated to deliver a steady state production

•  Failure to deliver required cost savings through changes to 

the organisational design

•  The build cost reduction programme is not fully achieved

•  Failure to streamline the sales model and centralise the 

marketing function

Liquidity risk is the risk that the Group will encounter when it 
has difficulty in meeting obligations associated with financial 
liabilities. The Group’s strategy in relation to managing liquidity 
risk is to ensure that the Group has sufficient liquid funds to 
meet all its potential liabilities as they fall due. The liquidity of  
the Group is dependant on achieving the level of sales volumes, 
prices in line with current forecasts and strategic objectives as 
announced on the 25 September 2018. Liquidity risks are 
managed through the regular review of detailed short term  
and long term cash flow forecasts to monitor the expected 
requirements of the Group against the available facilities, 
principally the revolving credit facility in place, and by 
maintaining adequate committed banking facilities to ensure 
appropriate headroom.

The risks attributed to each land acquisition opportunity  
are assessed by regional management using predetermined 
criteria and form part of the regional submission to the Group 
Investment Committee, which approves each land purchase. 
Following land acquisition, the construction and commercial 
risks and opportunities are recorded in a development risk 
register. A range of worst to best-case potential out-turn costs 
are monitored and managed throughout the construction 
phase, allowing risks to be formally managed and opportunities 
realised. 

72

McCarthy & Stone plcPrincipal risks crystallisation in FY18:

•  The risks to build costs experienced in previous years were 

largely kept under control in FY18

encourage a culture that promotes teamwork, involvement  
and empowerment at all levels of the Group. These values  
play a key role in recruitment across the business.

•  The risk that did crystallise in FY18 was the sales risk 

Group strategy

resulting in the profit warning in June 2018. The business 
failed to achieve the growth rates expected in the IPO 
strategy due to a number of factors, not least the softening  
in the secondary housing market due to ongoing economic 
uncertainty caused by Brexit 

The principal sales risk indicators highlighted to management 
that this risk was crystallising beyond the risk appetite but 
despite management attempts to address this, the risk  
fully crystallised. 

Internal audit assurance
During FY18 internal audits focused on the following key areas 
of the business which related to the principal risks identified 
and assessed compliance with core policies and procedures: 

•  Marketing, forecasting, health and safety

•  Regional key controls framework certification

•  Robustness of the forward sales order book

•  Southern, South East and East Midlands Regional audits  

to assess compliance with core policies

•  Commercial audits of developments under construction  

and three regions’ commercial processes.

Overall oversight is provided by the Board, with individual 
members of the Board and the Executive Board owning  
each of the principal risks. 

Internal control environment
The core elements of the Group-wide internal control 
environment are organisational structure, culture and  
values, Group strategy and a key controls framework:

Organisational structure

The Group’s organisational structure is established around  
clear divisions of responsibilities between the Board and the 
Executive Board. The Board is responsible for the operational 
control of the Group, including all strategic, financial, 
organisational, legal and regulatory matters.

The Executive Board is responsible for the day-to-day 
management of the operational activities of the Group. Each 
member of the Executive Board has a ‘leadership team’ of 
direct reports, who are responsible for the system of internal 
controls across their business area.

Culture and values

The Group has developed a values framework which consists 
of five cornerstone principles: passion, responsibility, innovation, 
determination and excellence (PRIDE). These are used as a 
guide to conducting business from key decisions to day-to-day 
activities.

These values are widely communicated across the business  
to ensure alignment with strategic objectives and to actively 

The Group strategy, which was reviewed during FY18,  
has increased focus on profitability. The strategy has been well 
documented and communicated both internally and externally 
and was the subject of a strategy review day on 25 September 
2018. To support this strategy the Board has identified our 
strategic objectives, as discussed on pages 10 and 11.

Key controls framework 

The key controls framework defines the Group’s most  
important internal controls on which it places reliance  
in the management of its core business and reporting on  
its performance and progress towards achieving strategic 
objectives. The Group operates consistent processes and 
controls across the business. The key controls framework  
is reviewed and tested annually with the results presented  
to the Board and is also subject to internal audit review.

Viability statement
In accordance with provision C.2.2 of the UK Corporate 
Governance Code 2016, The Directors have to assess the 
prospects and viability of the Group.

In response to that, the Directors have assessed the prospects 
and financial viability of the Group, taking into account both its 
current position and principal risks. The Directors consider a 
three-year period is appropriate for this assessment as our 
capital cycle from land completion to final sell-out of a 
development, for FY18 build starts, is approximately three 
years. Our land pipeline also provides us with sufficient land 
under control to meet sales targets for the next three years. 
Accordingly, we consider it appropriate that our viability review 
period is broadly aligned with the expected longevity of our 
owned land supply.

The Group is subject to a number of principal risks (as set out  
in more detail overleaf) and the Directors’ viability statement 
review considered the impact that these risks might have on the 
Group’s ability to meet its targets. This was undertaken through 
the modelling of a combined set of sensitivities, by applying a 
reasonably possible downside to sales completion volumes, 
selling prices, FRI income and expected build cost savings.  
This sensitivity analysis reflects a severe but plausible impact, 
assuming that the appropriate steps are taken to mitigate the 
impact of the downside and continuing availability of the RCF 
throughout the assessment period, which is due for renewal in 
May 2021. The Directors will continue to review the Group’s 
external funding requirement following the announcement of the 
Group’s new strategy on 25 September 2018 and do not 
anticipate any issues in securing a renewal of the facility beyond 
May 2021. Further detail as to how the facility is used, the level 
of reliance placed, and how the Group’s liquidity risk is 
managed can be found on page 70.

Based on this review, the Directors confirm that they have a 
reasonable expectation that the Group will be able to continue 
in operation and meet its liabilities as they fall due over the 
three-year assessment period.

73

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSPrincipal Risks and Uncertainties 
facing the Group

Risk area

Risk description

Mitigating actions

Economic 
conditions

Government 
legislation

Housebuilding is cyclical and reliant on the broader 
economy. A deterioration in the economic outlook, 
including economic growth, inflation, interest rates and 
buyer confidence, could have a significant impact on 
the Group’s financial performance and ability to sell  
both retirement apartments and the properties acquired 
as part of the in-house part-exchange scheme.

The Group closely monitors industry indicators and assesses 
the potential impact of different economic scenarios. 
Decisions to allocate new capital to land and build are 
managed centrally through the Group Investment Committee. 
The Group aims to maintain a geographical and product 
spread of developments to ensure that it is not reliant on  
one locality or product type.

The uncertainty in the economy and specifically the 
secondary housebuilding market following the EU 
referendum is likely to continue in the short to medium-
term as the UK exits the EU in March 2019.

The operation of an in-house part-exchange scheme is 
subject to strict controls and regional and divisional limits.

The development of new tenure types, including the rental and 
shared ownership offerings will help to offset any potential 
impact of a downturn in the secondary housing market.

Business area impacted 

Land Buying

48

Planning & Design

52

Sales & Marketing

60

Like any other business, the Group is affected by 
changes in Government legislation. The Government 
consultation on unfair leasehold practices in FY18 had 
an adverse impact on the Group’s business model.

We welcome the Government’s consultation paper on ground 
rent reform which was published in October 2018 and are 
pleased with the proposal to exempt the retirement sector 
from the proposed cap on ground rents. However, the Group 
notes that this remains a proposal and is subject to further 
consultation and passage through Parliament. The Group  
has recently carried out an impact assessment of lower and 
no ground rents and reviewed its land appraisal process 
accordingly and is seeking alternative solutions to mitigate  
the adverse impact on the business model should an 
exemption not be granted.

Business area impacted 

Land Buying

Construction

48

56

Planning & Design

Sales & Marketing

52

00
60

Management Services

64
00

Prolonged business disruption and/or failure to achieve 
the targeted savings could result in adverse financial 
deterioration and the level of funding required to 
support working capital, which may negatively impact 
the viability of the Group. 

Clear and concise objectives have been developed to  
deliver the targets as defined in the new Group strategy.  
A Transformation and change office to oversee and closely 
monitor progress against the objectives has been created.

Delivery of  
new strategy

Business area impacted 

Land Buying

Construction

48

56

Planning & Design

Sales & Marketing

52

00
60

Management Services

64
00

Change from previous year

Increased risk

No change

Decreased risk

New risk

74

McCarthy & Stone plc 
Risk area

Risk description

Mitigating actions

Poor-quality land and/or location could result in 
programme/cost over-runs and difficulty in selling. 
Failure to obtain timely planning consents will 
adversely affect workflow, resulting in failure to meet 
targeted sales and/or cash flow.

Regional land buying teams are in place across all regions 
providing local knowledge and expertise. These teams are 
targeted on land exchange and completion as part of their 
reward structure. 

We acquire land with a high degree of conditionality. 

Regional planning teams have the support and oversight 
of the Group Investment Committee.

Business area impacted 

Land Buying

48

Planning & Design

52

The Group’s financial performance is dependent  
on its ability to deliver build programmes on time and  
on budget. Build programme or cost over-runs could 
result in slower sales or reduced margins.

As part of the strategic review the Board have identified 
significant potential for cost reductions through 
standardisation, design efficiencies and procurement 
practices. Achievement of this build cost reduction 
programme will be critical to the Group delivering its  
new strategy.

Build progress and costs are reviewed regularly by  
dedicated regional commercial teams, as well as being 
reported to regional, divisional and Group management. 
Independent assurance is provided by the internal audit  
team who perform commercial internal audits of developments 
under construction in order to mitigate the risk. Framework 
agreements have been established with key subcontractors 
and suppliers to provide greater certainty of price and supply. 
In addition, the Group has implemented a tighter control 
framework over higher risk more complex developments.

Land  
acquisition  
and planning

Build 
programmes  
and cost

Business area impacted 

Construction

56

The Group has historically suffered from a bias towards 
achieving the majority of its completions and profits in 
the second half of the financial year. Hence, any political 
uncertainty or adverse market conditions during this 
period could adversely impact the Group’s annual 
performance. This was evidenced by the EU 
Referendum result in 2016 and to a lesser extent the 
General Election outcome in 2017.

Workflow

As part of the new strategy, the Group is re-aligning  
workflow towards a steady state production through  
the following actions:
•  Reducing the number of sites in development

•  Ensuring stable monthly flow of build starts and  

first occupations

•  Introducing an incentive scheme designed to deliver 

smoothened workflow

•  Changing the year end away from the peak holiday  

season to 31 October 

Workflow is closely monitored by regional and divisional 
management and by the Board.

Business area impacted 

Land Buying

48

Planning & Design

52

Construction

56

Sales & Marketing

60

75

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
Principal Risks and Uncertainties 
facing the Group Continued

Risk area

Risk description

Mitigating actions

The Group’s business plan assumes selling and 
charging of its products and services at attractive 
prices. Any volume shortfall or pricing weakness  
could have a significant impact on the Group’s  
financial performance. 

Sales 
performance 

Business area impacted 

Sales & Marketing

60
00

Detailed reporting enables the Group to monitor sales  
and pricing at a site and unit level and regularly review 
performance against expectation with regional and  
divisional management. 

A strict approval process exists for awarding discounts  
and incentives in excess of certain thresholds.

The Group’s employees are central to the achievement 
of the Group’s objectives. Failure to recruit and retain 
sufficient staff resource of the right quality could 
adversely impact the business.

The Group has put in place attractive reward  
mechanisms and provides extensive opportunities for 
personal development and training, both of which are 
regularly reviewed against peer housebuilders and other 
employers in local markets. Resource requirements  
are assessed against annual budgets and recruitment  
processes are designed to ensure talent attraction and 
retention to deliver the Group’s strategy.

Employees

Business area impacted 

Land Buying

Construction

48

56

Planning & Design

Sales & Marketing

52

00
60

Management Services

64
00

The Group builds, sells and rents a quality product to  
an ageing and sometimes frail customer base and 
provides ongoing management and care services.  
Any issues with the products or services the Group 
provides could impact on reputation or customer 
satisfaction to the detriment of the Group.

Adverse national publicity with respect to resales, 
especially older non-managed properties and those 
sold just prior to the housing market crash in 2008, can 
result in lower resale values, which in turn can adversely 
impact our ability to sell new retirement apartments.

The Group enforces strict procedures over the handover of 
developments for occupation and the handover of specific 
apartments to individual customers. Ongoing management 
and care services are provided within a robust framework  
of controls which is closely monitored. The business has  
a dedicated customer services team and tracks customer 
satisfaction through NHBC, HBF and internal surveys.

An in-house estate agency supports the resales process  
for customers in our managed developments on the general 
housing market, with the aim of speeding up the sales process 
and maximising value on resale.

Reputation  
and customer 
sa tisfaction

Business area impacted 

Construction

56

Sales & Marketing

60

76

McCarthy & Stone plcRisk area

Risk description

Mitigating actions

Carrying  
value of land

Health and 
Safety

Cyber/data

The net realisable value of land owned by the Group 
may decline due to changes in the property market or 
other conditions, or the Group being unable to secure 
detailed planning consent on land purchased 
unconditionally.

Whenever possible, contracts to purchase land are via option 
agreement or are conditional on the Group obtaining detailed 
planning consent and contain a commercial viability clause.  
The Group performs impairment reviews in line with 
International Financial Reporting Standards (‘IFRS’) 
requirements, on a half yearly basis.

Business area impacted 

Land Buying

48

Planning & Design

52

Construction sites are inherently risky, and could 
expose employees/contractors to the risk of serious 
injury/fatality. 

Customers in the developments the Group  
manages are ageing and sometimes frail, with the  
risk that they can be more susceptible to injury.

Business area impacted 

Construction

56

Management Services

00
64

Failure of any of the Group’s IT systems, in particular 
those relating to customer data, surveying and 
valuation, could adversely impact the performance  
and reputation of the Group.

Business area impacted 

Sales & Marketing

60

Management Services

64
00

The Group strives for excellence in health and safety and 
considers it to be a top priority. This is supported by a 
rigorous, independent site inspection process which 
routinely assesses and reports on standards. 

The Group maintains central IT systems and has in  
place a fully tested disaster recovery programme. This is 
supplemented by regular reviews to seek to reduce the risk 
of successful cyber-attacks and a General Data Protection 
Regulation (‘GDPR’) programme to ensure compliance with 
GDPR legislation.

The Salesforce CRM platform due to be rolled out during 
FY19 will deliver enhanced compliance with GDPR 
requirements.

Change from previous year

Increased risk

No change

Decreased risk

New risk

77

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS78

McCarthy & Stone plcCorporate Governance

1  Cardinal Court, Bishophill, York 
2  CGI of Cardinal Court

Cardinal Court
Bishophill, York

Located in the heart of York is our stunning new development 
at Bishophill, a Retirement Living development of 34 two 
bedroom apartments for the over 60s. The development is 
located within the historic city walls and is a level walk from 
the town centre, the Shambles, York Minster and everything 
the city has to offer.

Known for its festivals and cultural events throughout the year, 
York’s attractions cover everything from history and music, to 
sport and food. 

79

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSBoard of Directors

Paul joined the Board in January 2018 and 
succeeded John White as Chairman following 
the Company’s Annual General Meeting on 
24 January 2018.

Paul is currently chairman of Essentra plc and Forterra plc 
and was formerly a director of Invensys plc. Paul is also  
the chairman of Knight Square Ltd. Previously, he was 
group managing director of Balfour Beatty plc before 
becoming chief executive of VT Group plc in 2002.  
Paul was also chairman of John Laing Infrastructure  
Fund until September 2017.

Paul brings a wealth of experience in leading companies. 
Since his appointment, Paul has demonstrated strong  
and decisive leadership and he has been instrumental in 
working with the Executive Board in setting the Group’s 
new strategy.

Paul Lester, CBE  
Group Non-Executive Chairman

Committees
Chairman of the Nomination Committee  
and a member of the Remuneration Committee.

John Tonkiss became Chief Executive Officer 
in September 2018, having previously been 
the Group’s Chief Operating Officer. He joined 
McCarthy & Stone in February 2014 and 
joined the Board in October 2015. 

Prior to joining McCarthy & Stone, John worked for ten 
years at the Unite Group, the UK’s largest provider of 
purpose-built student accommodation, becoming chief 
operating officer in 2008. While at Unite, John helped  
to introduce new models of investment and construction  
for student housing that transformed the sector, including 
pioneering a full Modern Methods of Construction 
approach, and he will be using this experience in the 
retirement communities sector.  

John was also the chief executive of Human Recognition 
Systems, the UK’s leading biometric solutions provider, 
between 2012 and 2014. 

John is responsible for executing the new transformation 
strategy that was announced in September 2018, having 
helped formulate it while he was Chief Operating Officer. 
The new strategy will establish a strong financial platform 
for the business and leverage the strategic opportunities  
in its services and product offering. The long-term vision  
is to create even deeper and longer relationships with our 
customers by transitioning the business away from being 
seen as a housebuilder to become the UK’s leading 
developer, owner and manager of retirement communities.  

Committees
Member of the Nomination and Disclosure Committees.

John Tonkiss  
Chief Executive Officer

80

McCarthy & Stone plcRowan joined McCarthy & Stone in January 
2012 and was appointed Chief Financial 
Officer on 6 January 2017 having previously 
held the role of Group Financial Controller.  

Before joining McCarthy & Stone, Rowan held various  
roles in industry and private practice, most notably at 
Barclays Bank plc and PricewaterhouseCoopers. Rowan  
is a Chartered Accountant and a Chartered Tax Adviser  
and has an M.A. from the University of Cambridge. 

Rowan played a lead role in the Group’s successful IPO  
in November 2015. Rowan has been working extensively 
with John on formulating the Group’s new strategy. She has 
a wealth of financial experience and technical expertise and 
a deep and comprehensive understanding of the business.

Rowan Baker  
Chief Financial Officer

Committees
Member of the Disclosure Committee.

Frank joined the Board in November 2013  
and is the Senior Independent Director and 
Chairman of the Risk and Audit Committee.  

Frank is a qualified accountant with over 30 years’ 
experience in the housebuilding, infrastructure and energy 
sectors. Frank was finance director of Galliford Try plc from 
2000 until 2012 and was also responsible for its Private 
Finance Initiatives and Public Private Partnership activities. 
Frank was previously finance director of Try Group plc from 
1987, leading the company through its flotation in 1989 and 
subsequent merger with Galliford. Frank is currently the 
senior independent director of HICL Infrastructure Company 
Limited, and Eurocell plc. Frank is also chairman of a private 
construction company and also acts as an adviser to certain 
private businesses.

Frank has significant housebuilding and financial knowledge 
which makes him an effective member of the Board and a 
strong chairman for the Risk and Audit Committee. Frank is 
always prepared to challenge financial performance and to 
promote good risk management and financial practice.

Committees
Chairman of the Risk and Audit Committee,  
and a member of the Remuneration and  
Nomination Committees.

81

Frank Nelson  
Senior Independent Director 

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSBoard of Directors continued

Mike Parsons  
Independent Non-Executive Director

Geeta Nanda, OBE  
Independent Non-Executive Director

82

Mike joined the Board in November 2013  
as a Non-Executive Director and is Chairman 
of the Remuneration Committee.

Mike founded Barchester Healthcare 23 years ago,  
following a successful career in advertising. Barchester  
is one of the largest independent healthcare providers  
in the UK.

Mike is chairman of Breezie and Oomph, vice chair of  
Care England, the care sector trade association, and a  
non-executive director of Connect Physiotherapy. Mike also 
chairs Albion Care Communities, who are developing the 
next generation of care homes, and is a director of Martha 
Flora, the Dutch dementia specialist.

Mike’s extensive knowledge of the healthcare sector and  
his experience of sales and marketing through his previous 
advertising career are valuable skills in respect of the 
customer facing management services side of our business.

Committees
Chairman of the Remuneration Committee,  
and a member of the Risk and Audit and  
Nomination Committees.

Geeta joined the Board in April 2015  
as a Non-Executive Director. 

Geeta has more than 28 years’ experience in the property 
sector and over ten years as a chief executive officer. Having 
joined Thames Valley Housing Association Limited (‘TVH’) in 
2008 she created the brand leading market rent company 
Fizzy Living in 2012 and in 2013 was awarded an OBE for 
her contributions to social housing. In 2017 she joined 
Metropolitan Housing Association as chief executive officer 
which then merged with TVH in 2018 to create a 57,000 
home organisation delivering 1,500 new homes a year 
across all tenures. 

Geeta has 23 years’ experience in non-executive roles  
and has served on the boards of two housing organisations 
and national and local charities. Geeta has extensive 
management expertise and experience of strategy 
development. She has brought in institutional investment 
and bonds through the capital markets to fund the 
development of new products and tenures. She has  
led organisations through market fluctuations and through 
turnaround periods.

Committees
Member of the Remuneration,  
Risk and Audit and Nomination Committees.

McCarthy & Stone plcJohn Carter  
Independent Non-Executive Director

John was appointed to the Board as a  
Non-Executive Director in September 2017. 

John is currently the chief executive officer of Travis  
Perkins plc, a position he has held since January 2014. 
Having joined Travis Perkins in 1978, he was appointed  
to the Board in 2001. John has been the driving force 
behind the growth of the Travis Perkins Group, the No.1 
supplier of building materials in the UK, and responsible  
for the growth of its UK and European business brands 
serving retail and B2B customers with international global 
sourcing operations.

John has managed and integrated a number of key 
strategic acquisitions over the past 20 years, including 
Keyline in 1999, Wickes in 2005 and the BSS Group  
in 2010. John was previously a Trustee of the British 
Research Establishment for three years from 2013 to 2016.

John’s commercial and sector related experience brings 
valuable insight to the Board, particularly in the areas of 
health and safety and equality and diversity which he 
champions across the Travis Perkins Group.

Committees
Member of the Remuneration Committee.

Arun was appointed to the Board in May  
2018 as the Nominee Director under the 
terms of a Relationship Agreement with 
Anchorage Capital Group. 

Prior to joining Anchorage in 2012, Arun was an executive 
director and co-founding shareholder at Papierwerke Lenk 
AG and director and co-founding shareholder at Plastics 
Capital plc. Arun began his career at McKinsey & Company. 
Arun received a Ph.D. in Mechanical Engineering from 
Imperial College at the University of London and a B.A. 
from the University of Cambridge. Currently, he serves as a 
board director of some of Anchorage’s portfolio companies 
including PHS Group, Ideal Standard, IVG Immobilien,  
and Eir.

Arun has a deep understanding of the business and brings 
additional strategic insight to the Board.

Arun Nagwaney  
Non-Executive Director  

Committees
Member of the Nomination Committee.

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McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSCorporate Governance Statement

Paul Lester, CBE Group Non-Executive Chairman

Dear Shareholder,

As Chairman my principal role is to lead the  
Board and ensure that it continues to operate 
effectively to help deliver shareholder value  
and promote the success of the Group. 

The Board recognises the importance of ensuring that high 
standards of governance and business practice are upheld 
throughout the Group and are continually reviewed to ensure  
that they remain relevant to the Group’s business values and  
strategy. The Board has established a corporate governance 
framework and will continue to focus on improving the framework 
during FY19 to support the delivery of the Group’s new strategy.  

Corporate governance requirements continue to evolve, with the 
announcement of a revised UK Corporate Governance Code 
(‘revised Code’) which will first apply to the Group in FY20.  
The revised Code will bring about significant changes in the 
requirements for listed companies and the Board are already 
considering the steps it will be required to take to comply with  
its provisions.

In this section of the Report we explain how the business  
is structured and managed to promote high standards of 
governance across the Group.

84

McCarthy & Stone plcCorporate Governance Framework

The Board of Directors
Chairman: Paul Lester, CBE
The Board is ultimately responsible for all activities of the Group. It has adopted a schedule of matters reserved for its 
approval and has delegated some of its responsibilities to the Committees of the Board. In addition, certain Executive 
Committees have been established to oversee some of the operational activities of the Group, including the Executive 
Board which meets on a monthly basis to discharge its responsibilities. 

Disclosure Committee
Chair: John Tonkiss
Responsible for timely and accurate 
disclosure of all information required to 
be disclosed to meet the Group’s legal 
and regulatory obligations.

Risk and Audit Committee
Chair: Frank Nelson
Responsible for monitoring the integrity 
of the Group’s financial statements and 
the effectiveness of the internal audit 
function, internal controls, risk 
management, whistleblowing and  
fraud systems in place within the Group.  
It also reviews the effectiveness of the 
external auditor and the Group’s 
procedures for the identification, 
assessment and reporting of risks.
See pages 96 to 101 for the Risk and  
Audit Committee report.

Remuneration Committee
Chair: Mike Parsons
Responsible for designing and 
implementing the Group’s overall 
remuneration strategy and policy and  
for determining the levels of remuneration 
of the members of the Board and other 
senior management of the Group.
See pages 102 to 125 for the 
Remuneration Committee report.

The Board

Chief Executive

Executive Board
Chair: John Tonkiss
The Executive Board supports the CEO 
in implementing Group Strategy and in 
the management of the day-to-day 
activities of the Group.

Transformation Committee
Chair: John Tonkiss
Responsible for the transformation of  
the business from a housebuilder to  
a developer, manager and owner of 
retirement communities, with a new, 
immediate focus on ROCE rather than 
growth and focus on three pillars of 
flexibility, affordability and choice for our 
customers. For further details about the 
new Group strategy and transformation 
approach and timeline, please refer to 
pages 10 to 15. 

Nomination Committee
Chair: Paul Lester, CBE
Assists the Board in reviewing the 
structure, size and composition of the 
Board and has responsibility for making 
recommendations to the Board in 
respect of appointments to the Board 
and to the Committees of the Board.  
It is also responsible for reviewing 
succession plans for the Board and 
senior management of the Group.
See pages 92 to 95 for the Nomination 
Committee report.

Group Investment Committee
Chair: Gary Day
Responsible for reviewing and approving 
all land acquisitions. Major investment 
decisions and acquisitions not in the 
ordinary course of business, or above a 
certain value, are referred to the Board in 
accordance with the schedule of matters 
reserved for determination by the Board.

Health and Safety Committee
Chair: Darren Humphreys
Develops the health and safety strategy 
and ensures that health and safety 
policies and procedures are adequately 
implemented and adhered to throughout 
the Group. Monitors the effectiveness of 
the Group’s health and safety systems 
and keeps abreast of changes in 
legislation surrounding health and safety.

Corporate and Social 
Responsibility Committee
Chair: Gary Day
Responsible for making recommendations 
regarding the Group’s employees, 
environmental and community 
engagement responsibilities and its 
sustainability activities. It also reviews 
health and safety arrangements and 
makes any recommendations necessary 
to the Health and Safety Committee.

85

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSCorporate Governance Statement continued

Compliance statement
Throughout FY18 and to the date of this report the Company has applied the principles and complied with the provisions set out  
in the UK Corporate Governance Code as revised in April 2016 (the ‘Code’). The Code is issued by the FRC and is available for 
review on the FRC website: www.frc.org.uk

The Board considers that this Annual Report, notably this section and the Board committee sections, provides the information 
shareholders need to evaluate how we have complied with our current obligations under the Code.

The information required by paragraph 13(a), (c), (d), (g), (h) and (i) of schedule 7 to the Large and Medium-sized Companies and 
Groups (Accounts and Reports) Regulations 2008 (SI 2008/410) is contained in the Directors’ Report and included in this statement 
for cross reference.

Leadership roles and division of responsibilities

Chairman
•  Leadership of the Board

Chief Executive Officer

•  Overall responsibility for management of the operational 

•  Leading the Board in setting the strategic direction and 

activities of the Group

objectives of the Group

•  Leading constructive challenge of the Executive Directors

•  Ensuring the Board determines the nature and extent of  

the Group risk appetite

•  Promoting high standards of corporate governance

•  Setting the Board agenda

•  Facilitates constructive relations between Executive and 

Non-Executive Directors

Chief Financial Officer
•  Provides strategic and financial guidance to ensure the 

Group’s financial commitments are met

•  Responsible for the Group’s financial, accounting and 

operational records and systems

•  Development and innovation of the Group’s strategy

•  Implements the strategies and objectives agreed by the 
Board to deliver operational performance and success

•  Ensures effective communication with shareholders, 

employees and other stakeholders, in order to understand 
their issues and concerns, and communicate issues to the 
Board

Non-Executive Directors
•  Review proposals put forward by the Executive Board

•  Bring external perspective and independent challenge  

to the Board

•  Monitor Group performance and delivery of the Group 

strategy

•  Devises the financial and tax strategies of the Group in line 

with the agreed risk appetite

Executive Board
•  Supports the CEO in implementing Group strategy

•  Responsible for producing and delivering the Group budget

•  Supports the CEO in management of the operational  

activities and performance of the Group

•  Oversees employee communication and development  

of talent

Senior Independent Director
•  Leads the appraisal of the Chairman’s performance

•  Supports and deputises for the Chairman and is available to 
communicate with shareholders in the Chairman’s absence

Group General Counsel and Company Secretary
•  Advises the Board on matters of corporate governance

•  Responsible for ensuring that Board procedures are followed

•  Responsible for ensuring that applicable rules and regulations 

are complied with

•  The principal point of contact for investors on matters of 

corporate governance

In line with the Code there is a clear division of responsibilities between the Chairman and the Chief Executive Officer, which is set 
out in writing and has been agreed by the Board.

86

McCarthy & Stone plc 
Corporate Governance Statement continued

Patrick Hole Group General Counsel and Company Secretary

Patrick joined McCarthy & Stone in July 2014. Patrick is responsible 
for the legal and company secretarial functions of the Group. He is 
a qualified solicitor with more than 20 years’ post-qualification 
experience. Patrick was a partner in private practice for many  
years and also has a broad range of legal and company secretarial 
in-house experience.

Committees 
Member of the Disclosure Committee.

87

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSCorporate Governance Statement continued

The Board’s Role
The Board is responsible for operational control of the Group, 
including all strategic, financial, organisational, legal and 
regulatory matters. Some of the principal responsibilities set  
out in the schedule of matters reserved for determination by  
the Board include:

•  Approval of the Group’s objectives, values and standards

•  Approval of the business model and strategy

•  Oversight of the Group's operations to ensure sound, 

competent and prudent management

•  Approval of major changes to the Group's structure

•  Approval of major land acquisitions

•  Ensuring that a robust risk and control framework  

is maintained

•  Approval of shareholder communications

The types of decisions delegated to management relate to  
the day-to-day running of the business and execution of the 
Group strategy. During the year a comprehensive review of  
the Group’s delegated authorities was undertaken designed  
to ensure clear lines of delegated authority to management  
and that management act within the appropriate control 
framework. These delegations of authority will be kept under 
review to reflect any changes arising from the implementation  
of the Group’s new strategy.

Summary of Board activities and priorities in FY18
The Board provides clear, entrepreneurial and responsible leadership to the Group in order to promote its long-term success whilst 
ensuring that the Group has an appropriate risk and control framework, adequate resources and appropriate values and standards 
to deliver its strategy. Specifically, the agenda cycle makes provision for updates on the key areas of the Group’s business, including 
sales and marketing, management services, land and planning, health and safety, IT and HR. The majority of the Board’s time in the 
second half of the year has been focussed on the formulation of the new Group strategy announced to the market on 
25 September 2018. Set out below is a summary of key activities covered during the course of the FY18 annual Board cycle:

Strategy
•  Formulation of the Group’s new strategy

•  Determining the Group’s approach to the proposed  
government reform of leasehold and ground rents

•  Oversight and approval of strategic land acquisitions

Governance and risk management
•  Review of health and safety compliance

•  Approval of Modern Slavery Act statement

•  Review of Board evaluation outputs

•  Review of principal risks

Appointments, succession planning and remuneration
•  Chairman, CEO and Non-Executive  

•  Review of effectiveness of the external auditor and  

approval of new external auditor for FY19

Director appointments

•  Exit terms for Clive Fenton

•  Board succession planning

•  Salary and incentives for the Board  

and senior management

Financial performance
•  Review and approval of the half year and year end results

•  Review and approval of the annual budget

•  Approval of the Annual Report

•  Review of going concern and viability status

•  Approval of interim dividend and recommendation of  

final dividend

88

McCarthy & Stone plcCorporate Governance Statement continued

Meetings and attendance
During FY18 there were nine formal Board meetings. There were also a number of additional meetings as part of the development  
of the Group’s new strategy. All Directors who were eligible to attend attended those meetings. The Directors' attendance at  
the Board meetings, as well as the meetings of the three main Board Committees are shown in the table below:

Director 

Board meeting attendance1 

Paul Lester, CBE2 

John White3 

Clive Fenton4 

John Tonkiss 

Rowan Baker 

Geeta Nanda, OBE 

Frank Nelson 

Mike Parsons 

John Carter5 

Arun Nagwaney6 

Board 

Risk and Audit 
Committee 

Remuneration 
Committee 

Nomination
Committee

9 

7/7 

3/3 

9/9 

9/9 

9/9 

9/9 

9/9 

9/9 

7/8 

4/4 

4 

n/a 

n/a 

n/a 

n/a 

n/a 

4/4 

4/4 

4/4 

n/a 

n/a 

4 

3/3 

1/1 

n/a 

n/a 

n/a 

4/4 

4/4 

4/4 

3/3 

n/a 

4

2/2

2/2

4/4

n/a

n/a

4/4

4/4

4/4

n/a

1/1

Notes:
1  Meetings attended/total number of meetings eligible to attend. Only attendance of formal members of the meetings is included.
2  Paul Lester, CBE was appointed to the Board with effect from 3 January 2018.
3  John White resigned from the Board with effect from 24 January 2018.
4  Clive Fenton resigned from the Board with effect from 31 August 2018.
5  John Carter was appointed to the Board with effect from 1 October 2017.
6  Arun Nagwaney was appointed to the Board with effect from 17 May 2018.

Board Committees
In accordance with the Code, the Board has established three formal Board Committees: Risk and Audit, Remuneration and 
Nomination. The membership of each of the Committees complies with the requirements of the Code and the terms of reference of 
the Committees are included on our corporate website: www.mccarthyandstonegroup.co.uk/about-us/corporate-governance. 
Details of the Committees and their activities during the year are set out in the separate Committee reports on pages 92 to 125, 
which are incorporated into the Corporate Governance Statement by reference.

89

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
Corporate Governance Statement continued

Other Boards and Committees

Group Investment Committee

Executive Board

The role of the Executive Board is to support the CEO  
in implementing the Group’s strategy and to manage the 
day-to-day operations of the business. As part of the on-going 
governance improvements within the Group, the membership  
of the Executive Board has been expanded to include the Chief 
Information Officer, the Managing Director for Management 
Services, the Group Production Director and the Divisional 
Managing Directors. These additional appointments are 
intended to improve accountability and responsibility across  
the business, ensuring it is well-placed to deliver the new  
Group strategy. The Executive Board now consists of  
the following members:

•  Chief Executive Officer

•  Chief Financial Officer

•  Group Marketing and Customer Experience Director

•  Land and Planning Director

•  Group General Counsel and Company Secretary

•  Human Resources Director

•  Director of Communications

•  Chief Information Officer

•  Divisional Managing Director, South

•  Divisional Managing Director, North

•  Managing Director for Management Services

•  Group Production Director

Decisions on investments and development activities are made 
by the Group Investment Committee (‘GIC’) which meets 
weekly and is chaired by the Land and Planning Director, with 
major investment decisions being referred to the Board for final 
approval, in line with the matters reserved for determination  
by the Board. Given the importance of this Committee to the 
Group’s business activities, the GIC membership was 
enhanced during the year to include the Group Sales and 
Marketing Director, Group Production Director and Divisional 
Managing Directors.

Health and Safety Committee 

Responsible for all aspects of health and safety across the 
Group including relevant policies and procedures and 
regulatory compliance. Members of the Committee include 
representatives from Health and Safety, Production, Legal, HR, 
Marketing and Management Services and is chaired by the 
Group Production Director.

Disclosure Committee

The Board has established a Disclosure Committee with its 
principal responsibility being the control and management of 
inside information within the Group. The Disclosure Committee 
meets as required and met once during the year to discuss 
entering into a Relationship Agreement on 16 May 2018 with 
Anchorage Capital Group, LLC (“Anchorage Capital Group”) 
and certain funds managed and advised by Anchorage Capital 
Group (collectively the “Anchorage Funds”, and together with 
Anchorage Capital Group, “Anchorage”) and the appointment  
of Arun Nagwaney under the terms of that Relationship 
Agreement. The members of the Disclosure Committee are:

•  Chief Executive Officer

•  Chief Financial Officer 

•  Group General Counsel and Company Secretary

•  Director of Communications

Board Composition and appointments

The Company considers there to be an appropriate combination of Executive and Non-Executive Directors, with independent 
Non-Executive Directors comprising at least half of the Board (excluding the Chairman). The Board currently comprises a  
Non-Executive Chairman (who was independent on appointment), two Executive Directors, four independent Non-Executive 
Directors and one other Non-Executive Director who is not independent. The Board has delegated responsibility to the Nomination 
Committee, to lead the process of selecting new Directors before making recommendations to the Board. The Nomination 
Committee report can be found on pages 92 to 95. The Directors’ service contracts and letters of appointment set out the time 
commitment expected to fulfil their role. The Board is satisfied that each of the Directors has committed sufficient time and input 
during the year to enable them to fulfil their duties as evidenced by the high attendance at Board and Committee meetings 
throughout the year.

Board Diversity

Board Composition

Board Tenure

1

2

6

5

4

3

2

1

0

s
r
o
t
c
e
r
i

D

  Independent Non-Executive
  Executive Director
  Nominee Director

0-3

4-6
7+
Length of tenure (years)

2

  Male
  Female

90

McCarthy & Stone plcCorporate Governance Statement continued

Board evaluation
An evaluation of the performance of the Board, its members 
and Committees was externally facilitated in FY18. The 
Nomination Committee led the process and the findings are 
included in the Nomination Committee report on pages 92  
to 95. 

Risk management and internal controls
The Board is responsible for the Group’s system of internal 
controls, which are designed to manage the business risks 
faced by the Group, and for reviewing the effectiveness of those 
controls. The Risk and Audit Committee, together with the 
internal audit function, has identified the principal risks facing 
the Group and has established a framework and systems for 
evaluating and managing those risks. The framework and 
systems have been in place for the whole of the year under 
review and up to the date of this report. Details of risk 
management and the principal risks facing the Group are set 
out on pages 72 to 77. Further information can also be found  
in the Risk and Audit Committee report on pages 95 to 101.

Relations with shareholders
The Chairman and the Board are committed to open and 
transparent dialogue with shareholders. Shareholder contact 
facilitated by the Executive Directors is communicated back  
to the other Directors primarily through CFO reports to the 
Board and copies of analysts' research reports. The Chairman, 
CEO and CFO play an active role in relations with shareholders 
and have held discussions with a number of the Group’s 
shareholders during the year. In addition, a number of  
meetings and presentations were held with the Group’s largest 
shareholders as part of discussions surrounding the Group’s 
new strategy.

The AGM provides an opportunity for the Chairman to explain 
the Group’s progress and, along with other members of the 
Board, to answer any questions raised by shareholders. All of 
the Directors, who were members of the Board at that time, 
attended the AGM on 24 January 2018.

On behalf of the Board

Paul Lester, CBE 
Non-Executive Chairman 
12 November 2018

Conflicts of interest and independence
No individual or group of individuals dominates the Board’s 
decision-making process. The Board has established a process 
to review and, if appropriate, authorise any conflict of interest. 
Directors are excluded from voting on any matters in which  
they have an interest. During the year the Board authorised the 
situational conflict of Arun Nagwaney as the Nominee Director 
under the Relationship Agreement. Under the provisions of  
the UK Corporate Governance Code, Arun Nagwaney is not 
considered to be an Independent Non-Executive Director.  
Any transactional conflicts are reviewed as they arise and  
there is a standing item at all meetings to review any potential 
conflict of interest.

At its meeting in November 2017, the Nomination Committee 
considered the independence and potential conflicts of interest 
regarding John Carter in his role as chief executive officer of 
Travis Perkins plc and Paul Lester in his role as chairman of 
Forterra plc. On recommendation from the Nomination 
Committee, the Board concluded that both John Carter and 
Paul Lester are independent notwithstanding their directorships 
of Travis Perkins and Forterra, both suppliers to the Group, as 
the level of business between the Group and those companies 
was not deemed to be material. Relevant safeguards have been 
put in place to ensure that neither of them will influence any 
consideration of such business. Paul Lester has confirmed that 
he will be retiring from the Board of Forterra following its AGM  
in May 2019.

For the purposes of the Code, the Board considers Frank 
Nelson, Mike Parsons, Geeta Nanda and John Carter  
all to be Independent Non-Executive Directors.

Induction, development and support
On joining the Board, each Director is provided with a 
personalised induction to the business, in order to provide  
a broader understanding of the business, including meetings  
with senior management and visits to some of the Group’s 
developments. To assist the Directors in their ongoing 
understanding of the Group, Board meetings are held at 
different regional offices throughout the year to provide an 
opportunity for the Directors to meet local management. They 
are also provided with access to a detailed information pack 
covering Group policies, directors’ duties and responsibilities  
as well as other key governance documents, which they can 
access through an online Board reporting portal. John Carter, 
Paul Lester and Arun Nagwaney, who were all appointed during 
the year, have received an induction to the business in line with 
the above.

All Directors are encouraged to undertake additional training 
where it is considered appropriate for them to do so. Papers 
are circulated in a timely manner to enable the Directors to 
undertake full and detailed consideration of agenda items in 
advance of meetings. Each of the Directors has access to  
the services of the Group General Counsel and Company 
Secretary and independent external legal and professional 
advice can also be taken when it is necessary to do so.

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McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNomination Committee Report

Paul Lester, CBE Nomination Committee Chairman

“I am pleased to present the report of  
the Nomination Committee for the year  
describing the principal activities of the  
Committee during the period.” 

Maintaining the right balance of skills and knowledge is key  
to achieving the Group’s strategic objectives. During the year  
the main focus of the Committee was securing the appointment  
of a new Chairman and a new Chief Executive Officer for the  
Group following the departures of John White and Clive Fenton.

The Committee also facilitated an external evaluation of the 
performance of the Board and its Committees and each of  
the Directors as required by the provisions of the UK Corporate 
Governance Code.   

92

McCarthy & Stone plcMembership and attendance
FY18 has been a busy period for the Committee with four 
formal meetings held. The members of the Committee and  
their attendance during FY18 are shown below.

Director 

     Nomination Committee Attendance

Paul Lester, CBE1 

John White2 

Clive Fenton3 

Frank Nelson 

Geeta Nanda, OBE 

Mike Parsons 

Arun Nagwaney4 

2/2

2/2

4/4

4/4

4/4

4/4

1/1  

The Senior Independent Director, Frank Nelson, is a member  
of the Committee as are Geeta Nanda and Mike Parsons,  
both independent Non-Executive Directors. Arun Nagwaney, 
the Nominee Director under the terms of the Relationship 
Agreement with Anchorage, is also a member of the 
Committee. After John White stepped down from the Board 
and Committee, Paul Lester was appointed as Chairman of  
the Committee. Career profiles of the current Committee 
members can be found in the Board of Directors section  
on pages 80 to 83.

 Summary of key activities during FY18

•  Securing the appointment of Paul Lester as the  

new Chairman of the Group following the departure  
of John White

•  Facilitating the external evaluation of the performance  

of the Board and the Board Committees and the Directors

•  Securing the appointment of John Tonkiss as the new  

Chief Executive Officer of the Group following the departure  
of Clive Fenton 

•  Recruitment of John Carter as an additional  

Non-Executive Director

1  Paul Lester, CBE was appointed to the Nomination Committee  

with effect from 26 February 2018

2   John White resigned from the Board and Nomination Committee  

with effect from 24 January 2018

3  Clive Fenton resigned from the Board and Nomination Committee  

with effect from 31 August 2018 

4  Arun Nagwaney was appointed to the Nomination Committee  

with effect from 17 May 2018

Responsibilities
The key responsibilities of the Committee are set out in  
its written terms of reference which are available under the 
Corporate Governance section on the Company’s corporate 
website: www.mccarthyandstonegroup.co.uk/about-us/
corporate-governance and include:

•  Reviewing the structure, size and composition of the  

Board and its Committees

•  Ensuring that the skills and experience of the Board  

remain appropriate and balanced

•  Recommending appointments and re-elections to the  

Board and Committees

•  Succession planning for the Directors and the Group’s  

senior leadership team

•  Responsibility for the annual Board evaluation process

Succession planning
Succession planning for a new Chairman, CEO and 
Non-Executive Director was the principal focus of the 
Committee’s four formal meetings. Disclosures on the 
recruitment process for John Carter’s appointment can  
be found in the FY17 Annual Report. The Committee has  
also overseen some of the on-going work in relation to 
developing the pipeline of talent and ensuring that effective 
succession plans are in place for those in leadership roles  
below Executive Director level, including the development  
of the ‘Future Leaders Programme’ for potential future  
senior leaders of the business.

Chairman succession
The Company announced in November 2017 that, having 
served as Non-Executive Chairman since 2013, John White 
would step down from the Board following the conclusion  
of the Company’s AGM on 24 January 2018. Korn Ferry, an 
independent external search firm, were retained to conduct  
the search process to find a successor. To assist with the 
process, a detailed role profile for the position of Chairman was 
produced, taking into account the knowledge, experience, skills 
and time commitment required for the role. Both internal and 
external candidates were considered as part of the process.

Shortlisted candidates were interviewed by John White and 
Mike Parsons and the Committee held two formal meetings  
in September and November 2017 to discuss the recruitment 
process. At the November meeting the Committee considered 
the suitability of each of the candidates in detail, taking into 
account their experience and bandwidth for the role and the 
balance of skills, experience and knowledge that they would 
bring to the role. 

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Chairman succession continued 

The Committee concluded that Paul Lester was the  
most compelling candidate for the role. The Committee 
carefully considered Paul’s other commitments and  
external appointments when making their recommendation.  
Paul has confirmed that he will be stepping down from the 
board of Forterra plc at the conclusion of its next AGM in  
May 2019. The Board formally approved Paul’s appointment  
at its meeting held on 8 November 2017 and he assumed  
the role of Chairman following the conclusion of the  
Company’s AGM on 24 January 2018. 

Chief Executive Officer succession
In June 2018, Clive Fenton indicated his wish to retire from  
the Board and his role as CEO with effect from the end of  
FY18. While a search was carried out for a successor,  
John Tonkiss was appointed interim CEO. The Chairman  
also undertook a more active role with the Executive Board  
to develop the new strategy for the Group during the interim 
period.

The Committee engaged Korn Ferry to conduct the search 
process with a remit to identify both internal and external 
candidates for the role.

After an extensive search process, Korn Ferry presented  
a longlist of candidates for consideration by the Committee.  
A shortlist of candidates was identified by the Committee and 
Korn Ferry were asked to approach them and assess their 
suitability and interest for the role. Relevant candidates,  
which included John Tonkiss, were then interviewed by the 
Chairman and Arun Nagwaney, who then provided feedback  
to the Committee. After careful consideration, the Committee 
recommended that John Tonkiss be appointed to the role.  
In making their recommendation, the Committee considered 
John Tonkiss’ performance as interim CEO to be an important 
factor. The Board met on 24 September 2018 to review the 
recommendation of the Committee and unanimously approved 
the appointment and internal and external announcements 
were subsequently made on 25 September 2018.

Diversity
It is in the best interests of the Group and shareholders to 
establish a cohesive and representative Board with differing 
backgrounds, viewpoints and approaches. The Board 
recognises the importance of diversity and the benefits  
this can bring. 

Accordingly, the Committee considers carefully in relation to  
all appointments to the Board and Committees, the benefits  
of greater diversity, whilst also ensuring that it fulfils its 
obligations to shareholders and the Company to recruit the  

best candidate for the role, on merit. To this end, appointments 
are not prescriptive to any criteria which do not relate directly to 
the ability to perform the role.

Taking account of the changes in Board membership during the 
year, the female representation on the Board at the date of this 
report is 25% with one independent Non-Executive Director and 
one Executive Director being female. Diversity is also monitored 
across the Group including in relation to gender and age, details 
of which can be found on page 31.

The female representation on the Board  
at the date of this report is 25% with one 
independent Non-Executive Director and 
one Executive Director being female.

Board evaluation process and results
An annual evaluation of performance and effectiveness of  
the Board and the Board Committees and the Directors is 
undertaken each year. In line with the requirement of the UK 
Corporate Governance Code for an external evaluation to take 
place every three years, the performance evaluation for FY18 
was facilitated by an external independent facilitator, MWM 
Consulting, with input from the Chairman and the Group 
General Counsel and Company Secretary. The review process 
involved completion of a questionnaire which focused on  
the effectiveness of the Board and the Board Committees  
in terms of structure, organisation, reporting, strategy and 
communications as well as individual discussions between 
each Board member and representatives from MWM 
Consulting. A report on the findings from the evaluation of the 
Board and its Committees was prepared by MWM Consulting 
and shared with each of the members of the Board for review 
and discussion respectively.

The Chairman will also meet with each of the members of  
the Board to discuss the results.

The Senior Independent Director was responsible for  
appraising the Chairman’s performance. 

The findings from the evaluation demonstrate that overall,  
the Board is an aligned and well-managed team with good 
dynamics, that provides effective governance of the business. 
The overall calibre of the Board is seen as adequate with  
the core capabilities of financial and business expertise, 
understanding investors’ needs and business leadership.

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The evaluation highlighted the need for continued review and 
challenge of the Group’s financial performance and 
implementation of the Group’s new strategy.

The findings from the survey demonstrate 
that overall, the Board is an aligned,  
well-managed team with good dynamics, 
that provides effective governance of  
the business.

The quality and timely reporting of information to the Board  
was also identified as an area for improvement and the Group 
has engaged an external consultant to assist in improving the 
governance around meeting support, including the quality of 
reports to the Board, which will be monitored and progressed 
during FY19.

FY17 Evaluation

One of the areas highlighted from last year’s evaluation  
results was improvement in communication between regional 
management and the Board. As a result, it was agreed that 
there should be more Board meetings held in the Group’s 
offices and the Board undertook to hold four such meetings, 
three in regional offices and one at the Group’s head office in 
Bournemouth. Three meetings were held outside of London 
during the year. Due to the work of the Board during the year, 
the remainder of meetings were held in London. 

Retirement and re-election of Directors
The Committee considers the performance of each of  
the Directors standing for re-election at this year’s AGM to  
be fully satisfactory and is of the opinion that they continue  
to provide invaluable experience, challenge and contribution  
to the leadership of the Group. Therefore, the Chairman strongly 
supports their re-election and recommends that shareholders 
vote in favour of their re-election at the AGM.

Paul Lester, CBE 
Nomination Committee Chairman 
12 November 2018 

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McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSRisk and Audit Committee Report

Frank Nelson Risk and Audit Committee Chairman

“I am pleased to present the FY18 Risk and  
Audit Committee report. This report describes  
the Committee’s ongoing responsibilities and  
key activities during the year.” 
During the year the Risk and Audit Committee has continued to  
focus significant time and attention on the Group’s systems of risk 
management and internal control, the integrity of financial reporting  
and the process for the re-tender of the Group’s external audit.  
In this report I describe how the Committee has carried out its 
responsibilities during the year to ensure we continue to comply  
with related parts of the UK Corporate Governance Code  
(the ‘Code’), the Listing Rules and other applicable legislation.

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Membership and attendance
The members of the Committee and their attendance during 
FY18 are shown below:

Director 

Risk and Audit Committee Attendance

Frank Nelson 

Geeta Nanda, OBE 

Mike Parsons 

4/4

4/4

4/4 

There has not been any change to the members of the 
Committee during the financial year and up to the date of  
this report. All members of the Committee are Independent 
Non-Executive Directors and the Board is satisfied that the 
collective skills and experience of the Committee continue  
to provide sufficient financial, commercial and sector-related 
expertise to meet the needs of the Group and requirements  
of the Code.

Profiles of the Committee members can be found in the  
Board of Directors section on pages 80 to 83.

In accordance with the Committee’s terms of reference, 
meetings can also be attended by other Directors and 
members of the internal audit and external audit teams,  
when deemed appropriate. The Chairman, CEO and CFO 
attended all four meetings during the year. The Director of Risk 
and Internal Audit, the Group Financial Controller and the 
external audit partner attended three meetings during the year. 
The members of the Committee met with the external auditor 
without Executive Directors or management present at its 
November 2017 and April 2018 meetings.

Key responsibilities
The key responsibilities of the Committee are set out in the 
Committee’s written terms of reference which can be found 
under the Corporate Governance section of the corporate 
website: www.mccarthyandstonegroup.co.uk/about-us/
corporate-governance. These include:

•  Monitoring the integrity of the financial statements and  

any other formal announcements relating to the Group’s  
financial position and performance

•  Assessing whether management has made appropriate 
estimates and judgements and providing advice to the  
Board on whether the Annual Report is fair, balanced  
and understandable

•  Keeping under review, and monitoring the effectiveness of, 
the Group’s internal management and risk controls systems

•  Ensuring compliance with the policy on the supply of 

non-audit services by the external auditor

•  Monitoring and reviewing the effectiveness of the risk  

and internal audit function

•  Monitoring and reviewing the effectiveness of the services  
of the external auditor, including negotiation of the audit fee

•  Reviewing the adequacy and security of the Group’s  

procedures on whistleblowing, anti-bribery and corruption 
and anti-money laundering

The Committee reviewed its terms of reference at each of  
its meetings during the year and concluded that no changes 
were required.

Summary of key activities during FY18
There were four Committee meetings during the financial  
year, organised to coincide with the annual audit cycle and  
the external audit tender timetable.

Summary of key activities during FY18 included:

•  Review of the independence and objectivity of the  

external auditors 

•  Review of the integrity of the financial statements and 

associated disclosures at half year and full year

•  Assessment of whether the Annual Report, taken as a whole, 
is fair, balanced and understandable. The resulting Directors’ 
Responsibilities Statement can be found on pages 132  
and 133

•  Conducted a formal competitive tendering process for the 
Group’s statutory audit and agreed the external audit fee

•  Review of the results of the internal and external audits  

and continued to monitor the timely implementation of any 
recommended actions

•  Responding to a letter from the conduct committee of the 
Financial Reporting Council relating to certain disclosures  
made in the Group’s FY17 Annual Report

•  Assessment of the Group’s goodwill for impairment,  

going concern status and medium to longer-term viability 
following the launch of the Group’s new strategy.  
The Viability statement can be found on page 73

•  Review of reports on the internal audit programme and 
findings of internal audits carried out during the year

•  Monitoring the General Data Protection Regulation  

(‘GDPR’) implementation plan to ensure compliance  
with GDPR in time for May 2018

•  Review of and approval of the annual internal audit plan

•  Undertaking the annual review of the effectiveness of  

the Group’s systems of internal controls

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Evaluation of the Committee
An external evaluation led by MWM Consulting was used during 
the year to assess the Committee’s performance, taking into 
account its collective skills and experience, the work of the 
Committee during the year and the effectiveness of its actions  
in maintaining the Group’s risk management process. The  
Board has reviewed the evaluation findings and concluded  
that the Committee has operated effectively. 

Whistleblowing, fraud and anti-bribery  
and corruption
During the year, the Committee received regular updates  
from the Group General Counsel and Company Secretary on 
compliance with the Group’s policies relating to whistleblowing, 
anti-bribery and corruption, fraud and anti-money laundering.  
In addition, the Committee reviewed and approved the Group’s 
revised Conflicts of Interest Policy.

During FY19 the Committee will remain focused on the areas of 
activity outlined as its key responsibilities with particular focus
on monitoring the Group’s principal risks, including, amongst 
others, those relating to the delivery of the Group’s new strategy, 
and the effectiveness of the external audit with the new auditors.  

Significant financial reporting issues
The Committee is responsible for reviewing whether  
suitable accounting policies have been adopted and whether 
management has made appropriate estimates and judgements 
in the preparation of the financial statements. The table below 
sets out the significant financial reporting issues, judgements  
and areas of estimation uncertainty that the Committee has 
reviewed during the year and how these were addressed. The 
associated accounting policies are set out on pages 152 to 157.

Carrying value  
of goodwill

The Committee considered the basis for goodwill impairment review which was performed by 
management at 31 August 2018. The review compared the value in use of the business with the  
carrying value of the tangible and intangible assets and goodwill included a number of judgements 
around the estimation of future cash flows and the determination of a suitable discount rate to calculate 
the present value of these cash flows. The value in use was determined by discounting the future cash 
flows based on the new Group strategy launched in September 2018. These cash flows have been 
overlaid with several reasonably possible downside scenarios reflecting sensitivities on pricing, volumes, 
discount rate, delivery of the new Group strategy and the outcome of ground rents legislation. The 
discount rate used was based on the capital structure of the business, current market assessments of 
the time value of money and risks attributable to the Group’s sector. The Committee agreed with the 
estimates made by management and concluded that the carrying value of goodwill remains appropriate. 

Shared equity  
receivables

The Committee reviewed the accounting treatment of future receivables under the shared equity 
schemes that have been used over the years by the Group. The assumptions used in estimating the 
value of the future receivables are reviewed half yearly and relate to the date of the anticipated future 
receipt, house price inflation, the discount rate and the new build premium.

Cost capitalisation 
of overheads

The Committee received a proposal from management analysing the split of overhead costs relating  
to design, planning, commercial, construction, procurement and health and safety between those  
that could be attributed to the cost of the developments to inventory and those that relate to general 
business overheads to expenses. The assumptions are reviewed annually with the function heads  
before being proposed to the Committee.

FRC review of FY17 Annual Report  
and Accounts
In June 2018 the Conduct Committee of the Financial Reporting 
Council wrote to the Group’s Chairman requesting additional 
information in relation to our FY17 Annual Report.

Prior year comparatives have been restated whereby the 
repayment of £11.3m of promissory notes, which are classified 
as borrowings in the balance sheet, has been reclassified. 
Previously the repayment was classified as an operating cash 
flow. The restatement arose following an enquiry by the Financial 
Reporting Council as a result of which the Group concluded 

that, in order to comply with IAS 7 ‘Statement of Cash Flows’, 
these movement should be classified as financing activities.

The Group is pleased to report that the Conduct Committee of 
the Financial Reporting Council were satisfied with the provided 
responses and confirmed that their review has been closed 
satisfactorily.    

The Group note the inherent limitations of the FRC review. The 
review conducted by the FRC was based solely on the Group’s 
published Annual Report and does not provide any assurance 
that the Annual Report is correct in all material respects.

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Risk and Audit Committee Report continued

Risk management and internal controls
The Board of Directors recognises its overall responsibility  
for the Group’s system of internal controls and for monitoring  
its effectiveness. There is an ongoing process for identifying, 
evaluating and managing principal risks. The controls and 
procedures contained within the process are designed to 
manage, to the extent possible, the risk of failure of the  
Group to meet its business objectives and, as such, provide 
reasonable but not absolute assurance against material 
misstatement or loss. Details of how the Group manages  
its principal risks are set out on pages 72 and 77.

The Board, on the recommendation of the Committee,  
have remained satisfied that the system of internal controls 
continued to be effective in identifying, assessing and ranking 
the various risks facing the Group, and in monitoring and 
reporting progress in mitigating the potential impact on the 
business. Systems have been in place for the year under  
review and up to the date of approval of the Annual Report.  
The Board has approved the statement of the Principal  
Risks and Uncertainties set out on pages 74 to 77 of this 
Annual Report.

Internal audit
The risk and internal audit function within the Group is 
responsible for:

•  The design and implementation of a robust system of internal 
controls across the Group to identify, monitor and manage 
principal risks and to establish a risk appetite for each 
principal risk beyond which corrective action is required

•  The development of an assurance programme to ascertain 

whether the controls around our principal risks are designed 
and operating effectively

The principal risks to the business are formally agreed with  
the Executive Board twice a year and are approved by the 
Committee. The principal risks form the basis of the annual 
internal audit plan.

The Director of Risk and Internal Audit attended three 
Committee meetings during the year and reported on any 
changes to the risks faced by the business and any areas  
for improvement. He also regularly met separately with the  
Risk and Audit Committee Chairman. Other members of the 
Committee and the Board also met with the Director of Risk 
and Internal Audit periodically during the year. At each meeting 
the Director of Risk and Internal Audit also provided an update 
covering the internal audit activity and the status of, and time  
to close, management actions, to support the Committee to 
form a view on internal audit effectiveness.

The Committee, supported by the Director of Risk and  
Internal Audit, has continued to make progress during the  
year in assisting the Board in improving risk management.  
Key activities undertaken were as follows:

•  Agreeing the weighting on the new principal risk relating  
to the expected govenment decision on banning ground  
rents and delivering the Group’s new strategy

•  Updating the weighting on principal risks relating to land 

acquisition and planning

•  Updating the Group’s Conflicts of Interest Policy and 

subsequent roll-out of an e-learning module on the revised 
policy across the business

•  Developing an e-learning module on the General Data 

Protection Regulation

Based on the activities outlined above the Committee is  
satisfied that the quality, resources, experience and expertise  
of the internal audit function are appropriate for the Group.

External auditor
The Committee is responsible for the appointment of the 
external auditor, its fee and the scope of the annual audit.  
In the FY17 Annual Report the Committee announced that  
a competitive tender process for the Group’s statutory auditor  
would be initiated prior to the end of 2018. In February 2018  
the Committee invited four firms, including the Group’s 
incumbent statutory auditor, Deloitte LLP, to compete for the 
provision of external audit services. The tender process was 
planned in a way that ensured all firms had fair and equal access 
to information to allow them to fully understand the requirements 
of the audit tender. Once each firm had confirmed their 
independence and their acceptance to participate in the tender 
process they were invited to attend meetings with the Risk and 
Audit Committee Chairman, CEO, CFO, and other relevant 
members of the senior management team. Following these 
initial meetings, the firms then met with Committee members. 
Subsequently, the Committee made the recommendation to the 
Board that Ernst & Young LLP, led by the firm’s audit partner, 
Peter McIver, should be appointed as the Group’s statutory 
auditor for the period ending 31 October 2019. 

The Committee made the 
recommendation to the Board  
that Ernst & Young LLP, led by  
the firms audit partner, Peter McIver, 
should be appointed as the Group’s 
statutory auditor.

In making their recommendation to the Board the Committee 
considered Ernst & Young LLP to offer the most professional 
and competitively priced services, as well as the most detailed 
and pragmatic approach to transition from the incumbent 
auditor. The Committee’s recommendation to the Board was 
made objectively free from the influence of any third party and 
no contractual term of the kind referred to in Article 16(6) of 
Regulation (537/2014) has been imposed. At its meeting in June 
2018 the Board approved the appointment of Ernst & Young 
LLP as the Group’s statutory auditor with effect from FY19. 
Following the tender of the external audit, as detailed above, 
Ernst & Young LLP will be put forward for appointment at the 
AGM on 23 January 2019.

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Auditor independence and performance
The performance and effectiveness of the auditor and the  
work it performs are reviewed annually following completion  
of the external audit. Deloitte LLP is required to disclose any 
significant facts and matters that may reasonably impact on  
their independence or on the objectivity of the lead partner  
and the audit team. 

The Committee assessed the performance of the external 
auditor and the effectiveness of the external audit for FY18.  
In coming to its conclusion, the Committee reviewed amongst 
other matters:

Policy on non-audit services
The Committee is aware of the need to ensure that the external 
auditors remain independent of the Group and the Committee 
carries out an annual review on the independence of the 
external auditor. The external auditor is appointed to provide 
audit and audit-related services, including the annual audit of 
the Group, the Company and the non-dormant subsidiary 
financial statements as well as the half year review. It is the 
Group’s practice, whenever possible, to put non-audit work  
out to tender. The Board only appoint the external auditor to 
provide non-audit services if they are satisfied that the auditor’s 
objectivity and independence have not been compromised.

•  Feedback on the effectiveness and performance of the 

external audit from the Group, regional management and  
the Director of Risk and Internal Audit who were closely 
involved in both the half year and full year reporting process

A policy on non-audit services has been approved by the 
Committee and incorporates the requirements of the EU Audit 
Directive (2014/56/EU) and Audit Regulation (537/2014) which 
came into force in the UK on 17 June 2016.

The external auditor may be selected to provide any other 
services that do not fall within audit and audit-related services 
or that are not prohibited, subject to a competitive selection 
process. In addition, the Committee considers and approves  
all the fees that the Group pays for non-audit services from  
the external auditor.

Audit fees were payable to Deloitte in FY18 in respect of the 
year end audit and statutory audit of subsidiaries. Audit-related 
assurance fees were payable to Deloitte in FY18 in respect of 
the interim review. There were no other non-audit fees payable 
to Deloitte during the year.

A summary of all fees is detailed in note 5 to the financial 
statements.

Frank Nelson 
Risk and Audit Committee Chairman 
12 November 2018 

•  Deloitte LLP’s fulfilment of the agreed audit plan for FY18

•  Reports highlighting the material issues and accounting 
judgements that arose during the conduct of the audit

•  Deloitte LLP’s objectivity and independence during the 

process

The Committee concluded that the audit process as a whole 
had been conducted robustly and that the team selected to 
undertake the audit had done so thoroughly, professionally  
and independently. Deloitte LLP’s performance as auditor  
to the Group during FY18 was therefore considered to 
be satisfactory.

The Committee concluded that the  
audit process as a whole had been 
conducted robustly and that the team 
selected to undertake the audit had  
done so thoroughly, professionally  
and independently.

The Group has complied throughout the reporting  
year with the provisions of The Statutory Audit Services for 
Large Companies Market Investigation (Mandatory Use of  
Competitive Tender Processes and Audit Committee 
Responsibilities) Order 2014.

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Risk and Audit Committee Report continued

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McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ Remuneration Report
Remuneration Committee Chairman’s Annual Statement

Mike Parsons Remuneration Committee Chairman

Dear Shareholder,
Year of change for McCarthy & Stone

Adapting the business in the challenging market environment

Since the Company’s IPO in November 2015, the business has 
faced a number of market headwinds including political uncertainty 
following the outcome of the vote to leave the European Union and  
a lack of Government support for the retirement housebuilding 
sector. These headwinds have resulted in a challenging economic 
backdrop, lowering consumer confidence and consequently 
reducing volumes in the secondary housing market with UK  
housing transactions showing a decline of c.40% since 2015.

Contents

Annual statement 

At a glance 

pages 102 to 105

pages 106 to 114

Annual Report on Remuneration  

pages 115 to 125

102

McCarthy & Stone plcThe Board announced earlier this year that it would  
be undertaking a strategic review and announced on 
25 September 2018 the results of that review which will  
position the business to succeed in this more challenging 
market environment. 

Key highlights of the transformation
•  Shift in business mindset from growth to increasing  

ROCE and margins

•  Realigning the workflow and rightsizing the operational  
cost base to deliver steady state volumes of c.2,100

•  Change of year end to 31 October to decouple from  

peak holiday season

•  Focus on two core products, Retirement Living and 

Retirement Living PLUS

•  Improved offering through increasing affordability,  

flexibility and choice for our customers

Optimising the Company’s operations for strong  
financial performance across four fundamental pillars:
•  Workflow realignment - generating a stable monthly flow  
of land exchanges, build starts, sales releases and first 
occupations - fundamental to operational efficiency

•  Rightsizing the business - rightsizing the operational cost 

base to reflect steady state volumes

•  Efficient sales and marketing model - a reorganisation of  

the sales teams and a centralised approach to the Group’s 
marketing function

•  Build cost reduction - utilising standard, more efficient 

designs and optimising subcontract procurement practices

We believe the Group is operating in a market with significant 
demographic opportunities and our strong operational 
capability coupled with achieving efficiency in the areas  
outlined above will lead to generating value for our 
shareholders.

Board changes

During FY18, the Board has undergone several changes.  
The Group Chairman, John White, stepped down from the 
Board following our AGM on 24 January 2018 and was 
replaced by Paul Lester. The Board would like to thank John  
for his contributions in overseeing a transformational period  
for the Company culminating in its successful IPO in 2015.  
We welcome and look forward to working with Paul who  
brings with him a wealth of experience in order to support  
the Executive Board in delivering the Group’s new strategy  
over the coming years. 

Paul’s fee for chairmanship of the Company is £230,000,  
in line with that of his predecessor.

The Group CEO, Clive Fenton, retired from the Company on 
31 August 2018, stepping down from the Board at the same 
time. I have worked with Clive since he joined McCarthy & 
Stone as Group CEO in 2014. Clive successfully steered the 
Company through its IPO in 2015 and I would like to take this 
opportunity to thank Clive for his tremendous contribution. 
Details of Clive’s remuneration arrangements on departure  
are on pages 120 and 121.

It was announced on 25 September 2018 that John Tonkiss 
was appointed to the role of Group CEO as successor to Clive. 
John joined McCarthy & Stone in February 2014 as Director  
of Business Transformation and joined the Board in November 
2015. The Board endorses John’s appointment as Group CEO 
and will support him and his team in delivering the new  
Group strategy.

Major remuneration events during FY18

Determination of the FY18 annual bonus outcome

The FY18 annual bonus was based on profit before tax  
(70%), cash flow (10%), land exchanges (10%) and customer 
satisfaction (10%). The Company missed the profit before tax 
target, therefore this element of the annual bonus will not result 
in a pay out. 

The maximum customer satisfaction element target was met 
which is a testament to the continued focus on customers 
throughout the business and to the strength of our brand.  
We exceeded the bonus target relating to the cash flow 
element, narrowly missing out on the maximum and the  
Group missed the land exchanges target.

Based on this performance in the year, the formulaic outcome 
of the annual bonuses would have delivered bonuses of 29.7% 
of salary split two-thirds in cash and one-third in shares for 
John Tonkiss and Rowan Baker (£98.0k and £84.6k 
respectively). The Committee has, after careful consideration, 
agreed with John and Rowan that their bonuses will be paid 
entirely in shares deferred for three years. The rationale for  
this is:

•  As the Company issued a profit warning in June 2018 and  
the threshold target for the profit before tax element was 
missed, the Committee felt it was not appropriate to pay  
cash bonuses

•  Awarding the bonus in deferred shares provides further 

motivation to the Executive Directors to ensure that delivery  
of the Group’s new strategy in the coming years flows 
through to the Company’s share price performance

FY16 LTIP vesting

The performance period for the FY16 LTIP, which was granted 
in November 2015, ends in November 2018. EPS and ROCE 
were measured at the financial year end and the threshold 
target for both of these measures was missed. The TSR 
performance period concludes in November 2018 and it is 
anticipated that due to the recent fall in share price, the 
Company’s TSR will be below that of the housebuilder index 
and therefore we expect nil vesting of the LTIP overall. 

In light of the challenges faced by the Company since the grant 
of the LTIP and the subsequent impact on our share price,  
the Committee believes it is fair that the LTIP awards do not  
pay out.

NED and Chairman fees

Having considered the matter carefully, it has been determined 
that fees for the NEDs and Chairman will remain unchanged  
for FY19.

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Remuneration approach for FY19

FY19 LTIP

Base salaries for FY19

John’s salary has been increased from £330,000 to £475,000 
to reflect his significant promotion from Chief Operating Officer 
and the associated increase in scope and accountability.  
The Committee believes this level of salary reflects the breadth 
and complexity of his new role as well as John’s significant 
experience. This has also been set below the level of his 
predecessor’s salary of £500,000.

As stated in the 2017 Directors’ Remuneration Report, when 
Rowan Baker was appointed to the Board her salary was set 
significantly below the market. This was with the intention, that 
the Committee would keep her package under review and, 
subject to performance, would award increases in the next few 
years above that of the all employee population. Rowan has 
grown to become a fully established and critical member of the 
management team with an extended remit that now also covers 
IT, Legal Services and Communication departments. It is on this 
basis that the Committee has decided to increase her salary 
from £285,000 to £325,000.

The Committee is mindful of the sensitivity to large increases in 
base pay levels and considered its proposed approach carefully 
in the current remuneration environment. The average salary 
increases across the Group are expected to be 3%, however 
the Committee believes the FY19 levels are appropriate for the 
reasons described above. Both Executive Directors have been 
instrumental in the formulation of the revised Group strategy 
and are crucial to its delivery and the Committee therefore 
believes the salary levels are appropriate and in the best 
interests of the Group.

FY19 annual bonus objectives

In order to ensure alignment to the Group’s new strategy,  
the annual bonus measures and weightings have changed  
for FY19 and will now be:

Alongside the review of the annual bonus, the Committee 
reviewed the effectiveness of the LTIP and was satisfied with 
the overall structure, particularly following the introduction of  
the 2 year post-vesting holding period last year.

The Committee also remains of the view that the LTIP should 
form part of an effective and motivational incentive approach 
which links the interests of the investors and our Executives.  
We have therefore reviewed the targets and measures to  
ensure alignment with the Group’s new strategy. 

Following consultation with our major shareholders, the 
Committee decided to remove relative TSR as a LTIP condition  
and measure EPS and ROCE with equal weighting (50% each) 
for the FY19 LTIP. 

Furthermore, the Committee decided that as a result of the 
share price performance over the year it was appropriate to 
reduce the number shares granted under the LTIP to ensure 
that the Executive Directors do not benefit from the fall in share 
price. Therefore, rather than receiving the maximum opportunity 
of 150% of salary, the Executive Directors will receive a reduced 
number of shares equal to the number of shares granted for the 
FY18 LTIP adjusted for base salary increases.

Details and the full rationale of the changes to the LTIP can be 
found on pages 110 and 111.

Pension contributions 

The new UK Corporate Governance Code highlighted the 
importance of Executive pension provision being in line with  
the wider workforce. With this in mind, pension contributions  
for the Executive Directors have been reduced from 20% to 
15% of salary to reflect emerging best practice.

This represents a reduction in the level of pension benefit  
for both of the Executive Directors and further reflects the 
Committee’s desire to embrace the Code provisions.

•  ROCE (25%)

•  Operating profit margin (25%)

•  Site margin (25%)

•  Cash flow (25%)

Whilst operating profit and customer satisfaction have been 
removed as discrete measures, they will continue to be tested 
as underpins for any bonus payment to take place. Pay-outs  
will be subject to a threshold operating profit level below which 
no bonuses will be paid. Furthermore, bonus pay-outs may  
be adjusted downwards (but not upwards) in the event  
of affordability constraints. In addition, the Committee has 
discretion to pay no bonuses where a customer satisfaction 
underpin is not met, or where it considers that safety standards 
have not been adequately satisfied.

Further details of the changes to the annual bonus and the 
rationale can be found on page 109.

104

McCarthy & Stone plcDirectors’ Remuneration Report continued

New UK Corporate Governance Code
The Committee recognises the significance of the new UK 
Corporate Governance Code and - whilst the Code does not 
apply for the Company until FY20 - has taken the following 
steps to be prepared for the Code and adopt early where 
possible.

The Company has considered the Code provision for the Board 
to understand the views of other stakeholders including the 
workforce. The Company has decided to appoint a designated 
NED to gather the views of the workforce.

The Committee is working closely with the Company to decide 
the types of information on which to engage the workforce,  
how this information will be used in Board discussions and  
how details of this will be fed back to the workforce.

Our goal has been to be thoughtful and clear in the layout of 
this report and I look forward to your support on the resolution.

I welcome any feedback from the Company’s Shareholders.

Mike Parsons 
Remuneration Committee Chairman 
12 November 2018

Engagement with our shareholders
The Committee recognises the importance of ongoing dialogue 
with shareholders on matters of remuneration and consulted 
with our largest shareholders as well as the main shareholder 
representative bodies on the implementation of the policy.

Overall, shareholders responded positively to the proposed 
changes with overwhelming support of the decision to remove 
TSR as a performance condition from the LTIP. Shareholders 
recognised that ROCE is the key metric for measuring the 
success of the Group’s new strategy and agreed that the 
increased weighting of 50% for the FY19 LTIP was appropriate.

In addition, shareholders appreciated the Committee exercising 
its discretion to reduce the number of shares awarded under 
the FY19 LTIP, as well as the decision to pay the FY18 bonus 
entirely in deferred shares for John Tonkiss and Rowan Baker 
rather than paying a portion in cash. Both decisions were made 
to ensure that executive pay better reflected the shareholder 
experience over the year and we are happy that shareholders 
agreed with this.

A minority of shareholders raised concerns regarding Rowan’s 
base salary increase, given her increase last year. Whilst the 
Committee is aware of the pressure on executive salary 
increases in excess of the average employee increase, the 
Committee balanced this against the focus on gender equality 
and that after having demonstrated her competence in the  
role there is no justification for paying her less than her male 
predecessor. Future rises for Executive Directors and  
Non-Executive Directors over the policy period will be in line 
with general employee increases.

The Committee is grateful for the time taken by shareholders  
to review the proposals and provide meaningful feedback  
and I would like to thank those who engaged.

Notes
This Report has been prepared in accordance with Schedule 8 to The Large and 
Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008 
as amended in 2013, the provisions of the UK Corporate Governance Code and 
the Listing Rules. The Report consists of two sections:
•  The Annual Statement by the Remuneration Committee Chairman and 

associated ‘At a glance’ section

•  The Annual Report on Remuneration which sets out payments made to the 

Directors and details the link between Group performance and remuneration  
for FY18

105

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ Remuneration Report continued

At a glance

Introduction
In this section, we report on the remuneration outcomes for FY18, which have been implemented in accordance with our 
remuneration policy. 

Our remuneration policy was designed to align remuneration of our Executive Directors with Group strategy and to drive  
continued success within a remuneration framework that meets the shareholder and governance expectations of a listed company. 
The Remuneration Policy was approved by shareholders at the AGM in January 2017 and is set out in full on pages 63 to 74 of our 
FY16 Annual Report, which can be found on the Group’s website: www.mccarthyandstonegroup.co.uk

Our core principles of remuneration are:

•  To ensure top executives are attracted, retained and motivated to drive the Company forward

•  To incentivise management in creating an efficient business by delivering a smooth workflow, increasing ROCE and margins

•  To deliver long-term sustainable value to shareholders

Strategic priorities
The Group has reviewed its strategy in 2018 and made key changes to the bonus and LTIP metrics for FY19. The key elements  
of the Group’s strategy and how it is linked to the Executive Directors’ remuneration are set out in the following table. 

Strategic priorities

Success measurement

ABP

LTIP

Link to incentives

Aligning our workflow allows us to improve 
operational efficiency

Rightsizing our business allows us to flex 
resources and align our support functions

Reorganisation of our sales and marketing 
functions allows us to achieve a more efficient 
sales and marketing model

Reducing our build costs allows us to tackle the 
affordability of our properties

Improved ROCE

Improved margins

Cost savings

Cash savings

Reducing capital employed 

P

P

P

P

P

P

P

P

P

P

Remuneration priorities

SIP and SAYE

Minimum shareholding

ABP

LTIP

To ensure top executives are attracted, retained  
and motivated to deliver the strategy

To deliver long-term sustainable value to 
shareholders

P

P

P

P

P

P

P

106

McCarthy & Stone plcFY18 outcomes
The outcomes outlined in this section reflect the remuneration and performance measures and targets in place during  
FY18 and their level of satisfaction. These were in line with the Remuneration Policy approved in January 2017.

The table below shows the total remuneration paid or payable to each of the Executive Directors in respect of FY18.  
These include the bonus amounts payable as detailed in the following table.

Total remuneration for our Executive Directors

FY181

FY17

Clive Fenton - CEO 

John Tonkiss - COO

Rowan Baker - CFO 

£804,275

£509,897

£449,096

£753,169

£462,231

£223,5942

1  John Tonkiss’ and Rowan Baker’s FY18 bonus will be paid entirely in deferred shares. Clive Fenton’s FY18 bonus will be paid two-thirds in cash and one-third  

in deferred shares 

2  Rowan Baker became an Executive Director on 6 January 2017 and amounts shown are in respect of her time as an Executive Director

Annual bonus outcomes

The strategy and KPIs of the Group are primary factors in ensuring that there is alignment between performance and reward.  
The performance measures used during FY18 were (a) profit before tax (70%); (b) cash flow (10%); (c) land exchanges (10%);  
and (d) customer satisfaction (10%).

The table below shows the total bonus payable to each of the Executive Directors in respect of FY18 outcomes. 

Annual bonus outcomes for our Executive Directors

FY181

FY17

Clive Fenton - CEO 

John Tonkiss - COO

Rowan Baker - CFO 

£148,500

£98,010

£84,645

£143,412

£88,800

£29,6312

1  John Tonkiss’ and Rowan Baker’s FY18 bonus will be paid entirely in deferred shares. Clive Fenton’s FY18 bonus will be paid two-thirds in cash and one-third  

in deferred shares

2  Rowan Baker became an Executive Director on 6 January 2017 and amounts shown are in respect of her time as an Executive Director

Equity exposure of the Board
The Executive Directors are required to build up over a five year period, and then subsequently hold, a shareholding equivalent to 
200% of their base salary. As a result of the IPO in November 2015, John Tonkiss has significant shareholdings in the Company, 
providing him with a material stake in the business. Rowan Baker, who was appointed to the Board on 6 January 2017, has not  
yet met her shareholding requirement. During FY18, Clive Fenton met the 200% shareholding requirement. The table below shows 
their interest in the Company as a percentage of their salary as at 31 August 2018.

Shareholding requirement

Value of beneficially owned shares

Value of/gain on interests over shares (i.e. unvested/unexercised awards)

Clive Fenton

John Tonkiss

Rowan Baker

200%

375%

275%

200%

199%

263%

200%

7%

172%

The table on page 120 shows the interests of each Executive Director in the shares of the Company at year end.

107

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
Directors’ Remuneration Report continued

Implementation of the remuneration policy in FY19
For FY19, the proposed remuneration will be as set out below. This is in accordance with our Remuneration Policy.

Base salary

For FY19, the base salaries for the Executive Directors will be: 

John Tonkiss £475,000 (44% increase with effect from 25 September 2018)

Rowan Baker £325,000 (14% increase with effect from 1 November 2018)

On 25 September 2018 it was announced that John Tonkiss was appointed to the role of Chief Executive 
Officer. His salary was increased from £330,000 to £475,000 to reflect this significant promotion from Chief 
Operating Officer and the associated increase in scope and accountability. The Committee believes the 
proposed salary reflects the breadth and complexity of his new role as well as John’s significant experience. 
This has also been set below the level of his predecessor’s salary of £500,000.

As stated in the Remuneration Committee Chairman’s annual statement, Rowan Baker’s salary was set 
below the market on her appointment to the Board with the intention of reviewing her salary on an ongoing 
basis to ensure that it reflects her performance and growth in the role. Rowan has grown to become a fully 
established and critical member of the management team with an extended remit that now also covers 
IT, Legal Services and Communication departments. It is on this basis that the Committee has decided to 
increase her salary from £285,000 to £325,000.

The Committee is mindful of the sensitivity to increases in base pay levels and considered its proposed 
approach carefully in the current remuneration environment. Both Executives Directors have been 
instrumental in the formulation of the Group’s new strategy and are crucial to its delivery and the Committee 
therefore believes that the salary levels are appropriate and in the best interests of the business.

Clive Fenton retired from the Board on 31 August 2018. Full details of Clive’s leaving terms are set out  
on pages 120 and 121.

The maximum contribution into the defined contribution plan or a salary supplement in lieu of pension will  
be 15% of gross base salary, reduced from 20% of gross base salary in previous years.

Standard benefits will be provided including private medical insurance, life insurance and a car or  
car allowance.

Pension

Benefits

108

McCarthy & Stone plcAnnual bonus plan 
(‘ABP’)
Cash and deferred shares

For FY19 the maximum bonus opportunity is 150% of salary.

A number of changes have been made for the FY19 annual bonus in order to create greater alignment 
with and support delivery of the Group’s new strategy. The changes are centred on driving efficiency in the 
business and adapting to adverse market conditions which are not expected to change in the short-term. 
Below we explain these changes and the supporting rationale.

The performance conditions and their weightings for the FY19 annual bonus are as follows:

•  ROCE (25%)
•  Operating profit margin (25%)
•  Site margin (25%)
•  Cash flow (25%)

1.  Introduction of ROCE

–   Improved efficiency is at the core of the Group’s new strategy
–    The Group’s new strategy is focused on improving the ROCE through the efficient use of  

limited capital resources

–    The use of ROCE in the annual bonus will help ensure that the business is successful in 

implementing the strategy in the short-term

2.    Introduction of operating profit margin and site margin

–    Both of these measures are aimed at improving our competitiveness and efficiency, including 

progress towards cost reductions which, as previously explained, are a key part of the  
Group’s new strategy 

–    These measures also support the imperative need to drive future profits in a targeted manner

3.  Changing how we reward customer satisfaction

–    Customer satisfaction has been a measure against which performance has been strong since 

the IPO 

–    The Committee recognised the continued strategic importance of customer satisfaction, but 
determined that operating the customer satisfaction metric as an underpin to the bonus was 
more appropriate at the present time

4.  Removal of operating profit as a discrete measure

–    Recognising the continued importance of strong profits, the proposed FY19 annual bonus 
contains a threshold profit level below which no bonus will be paid and the ability to adjust 
downward (but not upward) the bonus outcomes if insufficient profit is generated by the 
business. This ensures that any bonuses will be affordable and self-funding

5.  Increased Cash flow weighting

–    Cash flow remains central to our plans and in the short-term we are proposing to increase  

the weighting on this element from 10% to 25%

The Committee also has the discretion not to pay bonuses where it considers that safety standards  
have not been adequately satisfied.

Our view is that these changes create an annual bonus structure which more effectively supports the  
key elements of our Group’s new strategy.

One-third of any bonus earned will be in the form of deferred shares, which will be deferred for three years. 

The precise details of the targets themselves are deemed to be commercially sensitive as they relate to the 
current financial year. The Committee therefore does not consider it is appropriate to disclose annual bonus 
targets during the year. However, details of the performance targets will be disclosed on a retrospective 
basis in next year’s Remuneration Report.

The ABP contains clawback and malus provisions. 

109

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Remuneration Report continued

Long Term 
Incentive Plan (‘LTIP’)

The FY19 LTIP awards are assessed over a three-year performance period. Any vested awards will be 
subject to a two-year holding period during which Executives cannot sell vested shares other than for  
tax purposes.

Under the terms of the FY19 LTIP, 25% of the award will vest for achieving threshold performance,  
50% will vest for achieving target performance, increasing to 100% for achieving maximum performance. 
Achievements between these points are calculated on a straight line basis. The LTIP contains clawback  
and malus provisions. Please see the full Remuneration Policy as set out on pages 63 to 74 in our FY16 
Annual Report for further details.

In addition to the changes to the LTIP performance metrics (outlined below), the Committee has considered 
the impact on our shareholders of the share price performance during the year. As a result, the Committee 
has determined that the number of shares to be awarded to Executives should be reduced to reflect the 
share price performance since November 2017 when the previous (FY18) LTIP awards were made. 

The objective of this exercise of discretion is to avoid Executives benefitting from a fall in the share price by 
receiving a larger than anticipated number of shares under the LTIP. As such, the number of shares awarded 
will be in line with those awarded in FY17, adjusted to take account of the base pay levels of the  
two Executive Directors when the FY19 LTIP awards are made. 

The final number of shares will be determined with reference to the share price at grant and the share price 
when the FY18 awards were granted (£1.635). As an illustration, based on the current share price of £1.400 
when this Annual Report was written (7 November 2018), the LTIP awards would be 128.4% of salary rather 
than 150%.

The FY19 LTIP proposed performance measures, weightings and targets are outlined in the table below 
alongside those operated in respect of the previous LTIP award in FY18. 

Performance measures

FY18 weightings and targets

FY19 weightings and targets

Earnings per Share (‘EPS’) Weighting: 37.5%

FY20 EPS
Threshold: 21.8p
Max:          27.8p

Return on Capital Employed 
(‘ROCE’) 

Weighting: 37.5%
Threshold: 20.0%
Max:          25.0% 

Weighting: 50%
FY21 EPS
Threshold: 11.9p 
Target:       14.2p 
Max:          16.6p

Weighting: 50%
Threshold: 14% 
Target:       17% 
Max:          20%

Relative Total Shareholder 
Return (‘TSR’)

Weighting: 25.0%
Measured against two groups (equally weighted): 
housebuilder peer index and FTSE 250 constituents
Threshold: equal to index / median of FTSE 250
Max: index + 7.5% / upper quartile of FTSE 250

Removed from the FY19 LTIP

On 25 September 2018, the Group announced it was targeting ROCE of more than 15% in FY21 and more than 20% by FY23. 
These figures were on the basis that the Group would no longer benefit from ground rents. The government’s proposal to award  
an exemption for retirement housebuilders was welcome, however there is still a degree of uncertainty surrounding the implications 
of this and the financial impact it could have on the Group.

In this context, the Committee believes that the targets set out above are appropriately calibrated to the Group’s new strategy and 
are sufficiently stretching.

Furthermore, the Committee has chosen to set ‘target’ ROCE at 17% which is more stretching than the ‘straight line’ basis 
calculation ensuring that management are not excessively rewarded for external factors such as the positive impact of the decision 
on ground rents. The level of stretch in the EPS target range reflects the stretch in the ROCE targets and the Committee considered 
analyst forecasts as well as the business plan in determining that these targets are appropriate.

110

McCarthy & Stone plcChanges to FY19 performance measures and rationale for change:

1.  Removal of TSR from the LTIP

–    Following a thorough review, the Committee believes that relative TSR is no longer an 

appropriate metric for the LTIP

–    A key challenge for the Company was selecting a relevant peer group against which to measure 
TSR. For the first two LTIP awards (FY16 and FY17) granted since IPO, TSR was measured 
against a housebuilder index, and for FY18 awards the FTSE 250 was introduced as a second 
comparator group 

–    The introduction of the FTSE 250 peer group sought to recognise that we are not well aligned 

to the broader housebuilding sector. While the FTSE 250 peer group presented the opportunity 
to measure against a broader set of companies, the Committee believes that this is not the 
optimal approach

–    The unique business model which we operate differentiates us from other housebuilders in 
several areas. Our strategy, including offering customers a choice of tenure approach will, 
we believe, increase this underlying difference. In addition, whilst Brexit had an impact on 
all housebuilders’ performance, others were in a better position to recover as a result of the 
Government’s Help to Buy scheme which does not benefit the Company

–    As a result of this analysis, the Committee concluded that continuing to operate a relative  

TSR performance measure significantly reduces the incentive effect of the LTIP and dilutes  
the linkage to delivery of the revised Group strategy. This approach will apply to the next two 
LTIP grants and will be reviewed after that

–    As a result of the removal of relative TSR, the remaining metrics (EPS and ROCE) will each 

receive a 50% weighting in the FY19 LTIP award

2.  EPS weighting is now 50% of the LTIP

–    EPS remains important to the Company as a measure of its profitability
–    EPS as a performance measure is motivational for management as they have strong  

‘line of sight’ and a greater influence over the outcome

–    The EPS targets can be derived directly from our business plans over the medium-term

3.  ROCE weighting is now 50% of the LTIP

–    As previously described in the context of the annual bonus, improved capital efficiency is  

a key pillar of the new Group strategy and including this in the LTIP will help drive performance  
over the long term 

–    Coupling ROCE with EPS is an effective way to test the quality of the long-term earnings of  

the Company

–    Similarly to EPS, the ROCE targets can be derived from our business plans over the  

medium-term

NED fees

The fees for FY19 for the Non-Executive Director roles are unchanged:

•  Chairman: £230,000
•  Board fee: £54,600
•  SID additional fee: £10,000
•  Committee Chairman fee (per committee): £10,000

111

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Directors’ Remuneration Report continued

Fairness, diversity and wider workforce considerations
McCarthy & Stone is committed to creating an inclusive working environment and to rewarding our employees throughout the 
organisation in a fair manner. Although the new UK Corporate Governance Code does not apply to the Company until FY20,  
the Remuneration Committee is already taking initial steps to become compliant with the Code.

In making decisions on executive pay, the Remuneration Committee considers wider workforce remuneration and conditions.  
We believe that employees throughout the Company should be able to share in the success of the Company. We have, since  
our IPO, operated a Sharesave scheme (‘SAYE’) and a Share Incentive Plan (‘SIP’). Our intention is to continue this and to 
investigate additional opportunities for employee share ownership going forwards. 

As part of our commitment to fairness, we have introduced this section into our remuneration reporting which sets out  
more information on our wider workforce pay conditions, our change in CEO pay compared with employees’ pay changes,  
our Gender Pay statistics, and our Equality and Diversity policy. Whilst we recognise there is much work still to do, we believe  
that transparency is an important first step towards making improvements in relation to these important issues.

Area

Considerations

Competitive pay 
and cascade of 
incentives

The Committee ensures that pay is fair throughout the Company and makes decisions in relation to the structure of 
executive pay in the context of the cascade of incentives throughout the business. The Committee’s remit extends 
down to senior executives and senior management for which it recommends and monitors the level and structure of 
remuneration.

Level

Annual bonus participation

Sharesave / SIP participation

LTIP participation

Executive Directors
Senior executives
Senior managers

Managers

Employees

P

P

P

P

P

P

P

P

P

P

P

P

Statement of considerations of employment conditions elsewhere in the Company

The Remuneration Policy for all employees is determined in line with best practice and aims to ensure that  
the Company is able to attract and retain the best people. This principle is followed in the development of our 
Remuneration Policy. The Company’s remuneration strategy has been designed to ensure that all employees  
share in its success through performance-related remuneration and the potential for share ownership. Awards  
under both the Annual and Deferred Bonus Plan and the Long-Term Incentive Plan will provide alignment between 
senior leaders and our shareholders based on overall performance of the business.

For all employees, the Company has in place a SAYE and SIP. Currently, under these plans all employees have  
the opportunity to purchase shares in the Company subject to certain restrictions. 

The Company uses a number of remuneration comparison measurements to assess fairness of pay structures 
across the Group. In setting the remuneration policy for Directors, the pay and conditions of other employees of the 
Company are taken into account to ensure consistency of approach throughout the Group, including data on the 
remuneration structure for management level tiers below the Executive Directors, average base salary increases 
awarded to the overall employee population and the cascade of pay structures throughout the business.

112

McCarthy & Stone plcPay comparisons Comparison of overall performance and pay

The graph below shows the value of £100 invested in the Company’s shares since listing compared with the  
FTSE 250 index. The graph shows the Total Shareholder Return generated by both the movement in share value 
and reinvestment over the same period of dividend income.

As the Company was a constituent of the FTSE 250 during the financial year, the Committee considers this is  
an appropriate index. The comparison is from the date of listing on 11 November 2015 to 31 August 2018.

180

160

140

120

100

80

60

40
Nov 2015

Aug 2016

Aug 2017

Aug 2018

McCarthy & Stone

FTSE 250

Chief Executive Officer’s historic remuneration 

The following table shows the total single figure for the role of Chief Executive Officer as well as the annual bonus 
and LTIP vesting level achieved for each of the periods covered by the graph above. 

CEO total single figure 

Annual bonus payment level achieved (% of maximum 
opportunity)

FY18

FY17

FY16

£804,275

19.8%

£753,169

19.7%

£628,024

10.0%

LTIP vesting level achieved (% of maximum opportunity)1

0%

-

-

1   The performance period for the LTIP granted in November 2015 is due to conclude in November 2018. The EPS and ROCE targets were 
missed resulting in nil vesting for these elements and the estimated vesting of the TSR element is nil. Therefore, the overall vesting is £nil

Change in Chief Executive Officer’s remuneration compared with employees

The following table illustrates the change in CEO salary, benefits and bonus between FY17 and FY18 compared with 
other employees in the Group taken as a whole.  

Chief Executive Officer

Other Group employees

% change FY17 to FY18

Base salary

Benefits

Annual bonus

3%

4%

9%

7%

4%

34%

The annual bonus increase shown for the CEO is largely as a result of the increase in base salary in the year of 3.2%. 
The increase to the average employee bonus reflects the retentive nature of the bonuses paid to motivate employees 
as the business implements the new strategy.

113

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ Remuneration Report continued

Gender pay

The gender pay gap legislation requires all companies with more than 250 employees to report annually on  
their pay. The McCarthy & Stone Group has three employing entities with more than 250 employees, namely 
McCarthy & Stone Retirement Lifestyles Limited, McCarthy & Stone Management Services Limited and YourLife 
Management Services Limited. Our 2017 gender pay gap report is available on our corporate website:  
www.mccarthyandstonegroup.co.uk

As well as the statutory disclosures required for the above three companies, we also published aggregated data 
across all the Group companies (except YourLife Management Services Limited, which is administered by our joint 
venture partner, Somerset Care Limited).  

The following table shows the mean and median hourly pay gaps as at 5 April 2017 as well as our mean and median 
bonus gaps (based on bonus and commission rates for the period 6 April 2016 to 5 April 2017). Our mean hourly 
pay gap of 34.3% and our median hourly pay gap of 37.6% reflects the fact that we have a higher proportion of 
males in more senior roles, where the pay is higher. However, if each gender were reported equally by job level,  
our mean hourly pay gap would reduce to 4.6% and our mean bonus gap would become 3.9% in favour of our 
female employees.

Unlike most of the major housebuilders, the majority of our site-based workers (who are predominantly male)  
are sub-contractors and are therefore not included in this analysis.

Gender pay gap data

Hourly pay

Bonus

Mean

34.3%

19.8%

Element due to  
gender mix1

Remaining (excluding 
elements due to  
gender mix)

29.7%

23.7%

4.6%

(3.9%)2

Median

37.6%

73.5%

1  This is the amount of gender pay gap which is due to there being higher numbers of men or women in a particular job role or job level.
2  This means that if gender mix is removed, women earned more mean bonus and commission than men.

Proportion of male and female employees in each pay quartile

Lower quartile

Lower middle quartile

Upper middle quartile

Upper quartile

Proportion of male and female employees receiving a bonus

Employees who received a bonus or commission  
in the 12 month period

Percent of male  
employees

Percent of female 
employees

30.0

40.1

58.2

74.2

70.0

59.9

41.8

25.8

Percent of male  
employees

Percent of female 
employees

81.1

77.7

We are confident that our pay and bonus gaps, where they occur, are based on the distribution of men and women 
across our business and not because of our pay policies, which are robust, fair and consistent. We have an even 
balance of male and female employees across the business and are taking action to increase the representation 
of women at senior levels. In the period from January 2016 to February 2018 the proportion of women at Director 
level increased from 15.3% to 19.8%. Over the same period the proportion of women in senior management roles 
increased from 17.8% to 21.1%.

We continue to work with the Home Builders Federation and other housebuilders to improve the image of the 
construction industry in order to attract a more diverse range of candidates. 

Diversity

Please refer to the Directors’ report on page 129 for details of our Equality and Diversity Policy. 

114

McCarthy & Stone plcAnnual Report on Remuneration

Executive Directors’ remuneration (audited)

Single total figure of remuneration (audited)

The table below sets out the single total figure of remuneration for each Executive Director in respect of FY18 and FY17. Further 
explanation of each of the elements are set out below and in the following sections of this report:

Name

Clive Fenton

John Tonkiss

Rowan Baker1

Period

FY18

FY17

FY18

FY17

FY18

FY17

Base 
salary

Taxable
 benefits

Annual 
Bonus2

£497,417

£482,917

£325,000

£296,667

£285,000

£151,641

£32,913

£148,500

£30,257

£143,412

£29,769

£24,626

£22,451

£6,183

£98,010

£88,800

£84,645

£29,631

LTIP3

£0

None

£0

None

£0

None

Pension4

Other5

Total

£99,483

£96,583

£57,118

£52,138

£57,000

£36,139

£25,962

£804,275

0

0

0

0

0

£753,169

£509,897

£462,231

£449,096

£223,594

1  Rowan Baker was appointed to the Board with effect from 6 January 2017. The amounts for FY17 relate only to the period since she joined the Board and do not 

cover the period from 1 September 2016 to 5 January 2017 

2  One-third of the FY17 annual bonus for Clive Fenton and John Tonkiss was in the form of deferred shares. Rowan Baker’s bonus for FY17 was all in cash with  
no deferred shares. For FY18, the annual bonus for John Tonkiss and Rowan Baker will be paid entirely in deferred shares. Clive Fenton’s FY18 bonus will be  
paid two-thirds in cash and one-third in deferred shares. The deferred shares included in the annual bonus figures above are deferred for three years and  
are not subject to any performance conditions 

3  The performance period for the LTIP granted in November 2015 is due to conclude in November 2018. The EPS and ROCE targets were missed resulting  

in nil vesting for these elements and the estimated vesting of the TSR element is nil. Therefore, the overall estimate vesting is £nil

4  Comprises the value of Group Personal Pension scheme contributions and salary supplements in lieu of pension
5   Other relates to accrued annual holiday which Clive Fenton did not take prior to retiring from the Company

Base salary
As reported in the FY17 Annual Report, the base salary for the CEO and the COO were increased with effect from 1 November 
2017 (Rowan Baker’s base salary was increased with effect from 1 September 2017). The table below shows the base salary for 
each of the Executive Directors during the year. 

Executive Director

Position

Clive Fenton

Chief Executive Officer

John Tonkiss 

Chief Operating Officer

Rowan Baker 

Chief Financial Officer

Period

1.9.17 - 31.10.17

1.11.17 - 31.8.18

1.9.17 - 31.10.17

1.10.17 - 31.8.18

1.9.17 - 31.8.18

Salary

£484,500

£500,000

£300,000

£330,000

£285,000

Benefits (audited)
The Executive Directors typically receive private medical insurance, life insurance, company car or cash in lieu of the company  
car, although the Committee retains the flexibility to provide other benefits. The amounts shown in the table above are the gross  
(before tax) amounts.

115

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ Remuneration Report continued

Annual bonus (audited)
The strategy and the KPIs of the Group are primary factors in ensuring that there is alignment between performance and reward. 
For FY18, the performance conditions and their weightings for awards under the ABP were:

•  Profit before tax (70%)

•  Full year cash flow (10%)

•  Land exchanges (10%)

•  Customer satisfaction (10%)

Under the terms of the FY18 annual bonus, 25% for each element is payable for achieving the threshold performance, 50%  
is payable for achieving target performance, increasing to 100% for achieving maximum performance. Achievements between 
these points are calculated on a straight-line basis. The maximum opportunity for each Executive Director was 150% of base  
salary and one-third of any bonus earned was in the form of deferred shares, which is deferred for three years. 

The bonus awards payable to the Executive Directors in respect of FY18 were agreed by the Remuneration Committee,  
having reviewed the Group’s results and the extent to which the performance conditions were met. The results are shown in  
the following table: 

Performance Targets

Annual bonus value achieved

Performance 
conditions

Weighting 
of each 
condition

Performance
targets required

Profit before 
tax 

Threshold

70%

Target

Maximum

Threshold

Cash flow

10%

Target

Land 
exchanges

Customer 
satisfaction

Maximum

Threshold

10%

Target

Maximum

Threshold

10%

Target

Maximum

£107.0m

£114.5m

£123.0m

£0m

£14.5m

£29.0m

2,680

3,000

3,320

90%

93%

95%

Actual 
Performance

Percentage 
of maximum 
performance 
achieved

Maximum 
weighting per 
target

17.5%

Clive Fenton

John Tonkiss

Rowan Baker

£62.1m

0%

-

-

-

£28.3m

98%

£73,500

£48,510

£41,895

2,413

0%

-

-

-

95.5%

100%

£75,000

£49,500

£42,750

35%

70%

2.5%

5%

10%

2.5%

5%

10%

2.5%

5%

10%

Total

100%

19.8%

£148,500

£98,010

£84,645

The formulaic outcome of the annual bonuses would have delivered bonuses of 29.7% of salary split two-thirds in cash and  
one-third in shares for John Tonkiss and Rowan Baker (£98.0k and £84.6k respectively). As explained in the annual statement,  
the Committee decided to pay the bonus entirely in shares. The rationale for this decision is:

•  As the Company issued a profit warning in June 2018 and the threshold target for the profit before tax element was missed, the 

Committee felt it was not appropriate to pay cash bonuses

•  Awarding the bonus in deferred shares provides further motivation to the Executive Directors to ensure that delivery of the revised 

strategy in the coming years flows through to the Company’s share price performance

As previously communicated in the Section 430(2B) statement made on 25 July 2018, Clive Fenton’s bonus will be paid two-thirds 
in cash and one-third in deferred shares.

116

McCarthy & Stone plcLTIP awards vesting

The FY16 LTIP granted on 25 November 2015 is due to vest on 25 November 2018. The performance period for the EPS and  
ROCE metrics concluded at the year end and the threshold targets were not met. The TSR performance period concludes  
on 25 November 2018, however, based on performance to date we estimate that there will be no vesting under this element. 
Hence, the values reported in the single figure table for the award are nil.

The table below summarises the targets and outcomes:

Measure

Cumulative EPS

FY18 ROCE

TSR vs householder index

Total

Weighting

30%

30%

40%

100%

Threshold 
performance

Maximum 
performance

Actual 
performance

61.4p

22%

69.8p

25%

36.3p

10%

Equal to index

Index + 7.5% p.a.

Below Index

Vesting

0%

0%

0%

0%

LTIP awards (audited)
During FY18, LTIP awards of 150% of salary were granted to the Executive Directors. The awards were made as nil-cost options  
and the number of shares over which each nil-cost option was awarded was calculated by reference to the closing price of the 
shares as derived from the Daily Official List of the London Stock Exchange on the day before the date of the award. 

These nil-cost options will vest depending on performance against a challenging sliding scale of Earnings per Share (‘EPS’); Return 
on Capital Employed (‘ROCE’); and relative Total Shareholder Return (‘TSR’) measured against two groups (equally weighted) - the 
unweighted average TSR of a housebuilder peer index (comprising Barratt, Bovis, Bellway, Crest Nicholson, Persimmon, Redrow 
and Taylor Wimpey); and constituents of the FTSE 250 Index (excl. Financial Services and investment trusts). All three measures  
are assessed over a three year performance period. Vested awards are subject to a two year post vesting holding period. The LTIP 
contains clawback and malus provisions.

The performance conditions and targets for the FY18 LTIP awards are set out below. For the achievement of threshold 
performance, 25% of the element will vest with straight line vesting in between to maximum performance.

Measure

FY20 EPS

FY20 ROCE

Relative TSR

Weighting

37.5%

37.5%

25.0%

Threshold performance

Maximum performance

21.8 pence

20.0%

27.8 pence

25.0%

Equal to housebuilder index / 
median of FTSE 250

Housebuilder index + 7.5% p.a. /
Upper quartile of FTSE 250

The following LTIP awards were made during FY18:

Executive Director

Clive Fenton

John Tonkiss

Rowan Baker 

Date

Number 
of shares awarded

Basis of 
award granted  
(% of basic salary)

17.11.17

17.11.17

17.11.17

458,716

302,752

261,468

150%

150%

150%

Face value  
of award1

£750,000

£495,000

£427,500

% of award 
vesting at 
threshold

Maximum  
percentage of 
the face value 
that could vest

25%

25%

25%

100%

100%

100%

Performance 
Period2

3 years

3 years

3 years

1  The face value is calculated using the closing share price on 16 November 2017 (£1.635) 
2  The performance period runs for three years from the date of grant. Relative TSR will be measured from 17 November 2017 over a three year period.  

EPS and ROCE will be measured based on financial year end figures as at the end of the FY20 financial year

As at 12 November 2018, no awards have been granted in respect of FY19.

Pension entitlements (audited)
During FY18 the Group operated a Group personal pension scheme under which Executive Directors were entitled to receive 
contributions of up to 20% of salary. The Group does not currently operate a defined benefit scheme.

Non-Executive Directors’ Remuneration
The Company’s Articles of Association restrict the annual fees that may be paid to the Non-Executive Directors in aggregate  
to £1.0m. This amount may only be increased by ordinary resolution of the shareholders.

117

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ Remuneration Report continued

Single total figure of remuneration (audited)
The table below sets out the single total figure of remuneration and breakdown for each Non-Executive Director.  

Non-Executive 
Directors

Paul Lester2, CBE

Frank Nelson

John Carter3

Arun Nagwaney4

Geeta Nanda, OBE

Mike Parsons

John White5

Period

FY18

FY18

FY17

FY18

FY18

FY18

FY17

FY18

FY17

FY18

FY17

£141,950

£74,333

£73,000

£50,050

-

£54,333

£53,000

£64,333

£63,000

£92,590

Fees

Benefits1

Total

Role

-

£141,950

Non-Executive Chairman

£147

£107

-

-

-

-

-

£617

£74,480

£73,107

£50,050

-

£54,333

£53,000

£64,333

£63,000

£93,207

Senior Independent Director

Independent Non-Executive Director

Non-Executive Director

Independent Non-Executive Director 

Independent Non-Executive Director

Former Non-Executive Chairman 

£230,000

£2,670

£232,670

1  Benefits relate to taxable travel expenditure
2  Paul Lester was appointed to the Board on 3 January 2018 and became Chairman at the conclusion of the 2018 AGM on 24 January 2018
3  John Carter was appointed to the Board on 1 October 2017
4  Arun Nagwaney was appointed to the Board on 17 May 2018 as a representative of Anchorage Capital Group, our largest shareholder.  

He does not receive a fee for his role

5  John White stepped down from the Board at the conclusion of the 2018 AGM on 24 January 2018

Non-Executive Directors’ fees
The Non-Executive Directors’ fees, which applied during FY18 were:

Role

Chairman

Non-Executive Director’s Board fee

Senior Independent Director’s additional fee

Committee Chairman’s additional fee (per committee)

The Non-Executive Directors are not entitled to participate in the Group’s Pension Scheme, ABP, LTIP or Sharesave.

Fees

£230,000

£54,600

£10,000

£10,000

118

McCarthy & Stone plcExecutive Directors’ shareholdings and share interests (audited)

Directors’ interests in share awards (audited)

The outstanding interests in share awards for the Executive Directors as at 31 August 2018 are shown in the table below.  
The Non-Executive Directors are not permitted to participate in any of the Group’s share plans or incentive arrangements.

Director/
Plan

Clive Fenton

LTIP 

LTIP

LTIP

Sharesave

ABP

John Tonkiss

LTIP

LTIP

LTIP

Sharesave

ABP

Rowan Baker

LTIP 

LTIP

LTIP

LTIP

Sharesave

Date of grant

Number 
of share awards

Vested during 
the year

Lapsed during 
the year

Exercise 
Price (£)

Vesting
date

Expiry date

25.11.15

22.12.16

17.11.17

10.12.15

20.11.17

25.11.15

22.12.16

17.11.17

10.12.15

20.11.17

25.11.15

22.12.16

27.01.17

17.11.17

10.12.15

263,888

471,916

458,716

10,752

28,741

155,555

292,208

302,752

10,752

17,796

22,222

40,584

105,520

261,468

10,752

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

nil

nil

nil

1.674

nil

nil

nil

nil

1.674

nil

nil

nil

nil

nil

1.674

25.11.18

22.12.19

17.11.20

28.01.19

20.11.20

25.11.18

22.12.19

17.11.20

28.01.19

20.11.20

25.11.18

22.12.19

27.01.20

17.11.20

28.01.19

25.11.25

22.12.26

17.11.27

28.07.19

20.11.27

25.11.25

22.12.26

17.11.27

28.07.19

20.11.27

25.11.25

22.12.26

27.01.27

17.11.27

28.07.19

119

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ Remuneration Report continued

Directors’ shareholdings (audited)

The Executive Directors are required to build up over a five year period, and then subsequently hold, a shareholding equivalent to 
200% of their base salary. At the end of FY18, John Tonkiss met his shareholding requirement. Rowan Baker, who was appointed  
to the Board on 6 January 2017, has not yet met her shareholding requirement, but she is aware she will need to increase her 
shareholding to meet this requirement by 6 January 2022. Non-Executive Directors are not subject to shareholding requirements.

The table below shows the interests in shares in the Company, including unvested awards, for each of the Directors as at 31 August 
2018. No options were exercised during the year. There has not been any change since the year end.

Shares 
beneficially 
owned

Shares 
subject to 
performance
conditions

Shares 
not subject to 
performance 
conditions

Options  
vested but  
unexercised

Options 
unvested
(LTIPs) 

Options 
unvested   
(Sharesave)

Options  
unvested  
(ABP)

Shares 
beneficially 
owned as   
 % of salary1

Shareholding 
requirement 
met?

Directors

Executive Directors

Clive Fenton

John Tonkiss

Rowan Baker

1,681,389

588,763

17,768

Non-Executive Directors

Paul Lester

John Carter

Arun Nagwaney

Geeta Nanda

Frank Nelson

Mike Parsons

John White2

66,500

Nil

Nil

Nil

173,270 

173,270 

1,750,192

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

1,194,520

750,515

429,794

10,752

10,752

10,752

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

28,741

17,796

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

375%

199%

7%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Yes

Yes

No

n/a

n/a

n/a

n/a

n/a

n/a

n/a

1  This is based on a closing share price of £1.114 and the year end salaries of the Executive Directors. Shares used for the above calculation exclude unvested and 
unexercised options. They include shares where the Executive Director has beneficial ownership, shares independently acquired in the market and those held by a 
spouse or civil partner or dependent child under the age of 18 years 

2  John White stepped down from the Board at the conclusion of the 2018 AGM on 24 January 2018

Payments to past Directors (audited)
There were no payments in the financial year.

Payments for loss of office (audited)
In line with the shareholder approved Remuneration Policy, Clive Fenton’s cessation of employment qualifies for good leaver  
status due to his retirement with the consent of the Company. The Remuneration Committee has, therefore, made the following 
determinations consistent with this status:

Ongoing remuneration

Fixed

The announcement on 19 June 2018 explained that Clive would be retiring from the Company at the end of the financial year  
on 31 August 2018 with his 12 month notice period starting on 30 June 2018. He remained an employee of the Company until 
31 August 2018. During this period he continued to receive his current salary, benefits and pension contribution. The annual rates 
for these fixed elements of the remuneration package are set out in the table below.

Element

Salary

Pension allowance

Estimated value of benefits (variable based on benefits taken up)

Pay in lieu of notice

Annual Rate (£)

£500,000

£100,000

£23,000 

Following his retirement on 31 August 2018, for the 10 month balance of his notice period, Clive will receive monthly payments  
in respect of the above salary and pension amounts until 30 June 2019. He will also continue to receive his contractual benefits 
(private medical insurance, life insurance and company car or cash allowance) during this period. Clive will receive outplacement  
for 12 months following his retirement date on 31 August 2018.

120

McCarthy & Stone plcFY18 bonus

Clive Fenton has been employed for the full financial year and therefore qualifies for a bonus based on the level of satisfaction of  
the performance conditions (see page 116 for full details of the performance conditions, targets, their level of satisfaction and the 
resulting bonus earned for the year). The maximum bonus opportunity for Clive for the financial year was 150% of salary of which 
29.7% was earned, resulting in a total bonus of £148,500. The Committee applied its normal procedure in determining bonuses, 
with bonuses payable to all participants, including Clive, following the end of the financial year in November 2018. Two-thirds of  
the bonus earned will be paid in cash and one-third paid in shares subject to a three year vesting period.

FY19 bonus

Clive Fenton will not be eligible to receive a bonus for FY19.

FY19 LTIP

There will be no award to Clive Fenton in respect of FY19 to reflect his retirement during the year. Details of the treatment of  
existing share awards are set out below.

Existing share awards

Clive Fenton holds a number of existing awards under the following Company share plans:

•  The Annual and Deferred Bonus Plan (‘ABP’)

•  The Long-Term Incentive Plan (‘LTIP’)

FY17 ABP deferred share awards

The performance conditions for the deferred share award were satisfied at the date of grant with the only ongoing condition  
being continued employment at the vesting date. Dividend equivalents will be provided on vesting on the number of shares  
vested. In line with the policy for good leavers, the FY17 deferred share award did not lapse on Clive’s cessation of employment  
but will vest on the original vesting date. The following table sets out details of the award:

Date of grant

20.11.2017

FY16, FY17 and FY18 LTIP awards

Number of shares

28,741 

In line with the policy, the Committee has determined that the following treatment will apply to these awards:

•  The maximum number of shares capable of vesting will be pro-rated by the number of whole months of the performance  

period completed on the date of Clive’s cessation of employment, being 31 August 2018

•  The number of shares vesting will be calculated based on the level of satisfaction of the performance conditions at the end  

of the original performance period

•  For the FY18 LTIP, a two year holding period will apply to shares post vesting

•  Dividend equivalents will be provided on vested shares on the vesting date

The following table sets out details of the LTIP awards:

LTIP Award

Date of grant

Vesting date

Number of shares granted

FY16

FY17

FY18

SAYE

25.11.15

22.12.16

17.11.17

25.11.18

22.12.19

17.11.20

263,888

471,916

458,716

Pro-rated number of shares  
capable of vesting  
(subject to performance  
conditions)

241,897

262,175

114,679

Clive holds 10,752 options in the 2015 SAYE plan with an exercise price of £1.674, which he is entitled to exercise within six months 
of cessation of employment in line with the good leaver treatment outlined in the rules of the plan.

There were no payments for loss of office made to the Directors in the financial year other than those in relation to Clive Fenton 
described above.

121

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ Remuneration Report continued

External directorships
Executive Directors may hold positions in other companies as Non-Executive Directors and retain their fees. Clive Fenton,  
John Tonkiss and Rowan Baker do not hold any external directorships.

Performance graph and CEO single total figure table
The TSR performance graph and history of single figure for the Chief Executive Officer are contained in the section headed 
Fairness, diversity and wider workforce considerations on page 113.

Percentage change in remuneration of Director undertaking the role of Chief Executive Officer
This information is set out in the section headed Fairness, diversity and wider workforce considerations on page 113.

Relative importance of spend on pay 
The table below shows the relative importance of spend on pay in comparison to profit distributed by way of dividends:

Overall spend on pay including Executive Directors1

Profit distributed by way of dividends

FY18

£79.8m

£29.0m

FY17

% change

£76.2m

£29.0m

5%

0%

1  The FY17 overall spend on pay including Executive Directors’ figure has been updated to present the correct amount following the identification of an error reflecting  

a double counting of an adjustment in the prior year

There were no distributions by way of share buybacks during the year.

Consideration by the Directors of matters relating to Directors’ remuneration 
The Board has delegated to the Committee, under agreed terms of reference, responsibility for the Policy and for determining 
specific packages for the Executive Directors and other selected members of the senior management team. The Company consults 
with key shareholders in respect of the policy and the introduction of new incentive arrangements. 

The members of the Committee during FY18 and up to the date of this Report are:

Mike Parsons (chair of the Committee)
Frank Nelson
Geeta Nanda, OBE
Paul Lester, CBE (appointed to the Committee on 26 February 2018)
John Carter (appointed to the Committee on 26 February 2018)
John White (stepped down from the Committee on 24 January 2018)

The terms of reference for the Committee are available on the Company’s website: www.mccarthyandstonegroup.co.uk/
about-us/corporate-governance, and from the Company Secretary at the registered office. 

Our main responsibilities are to: 

•  Determine and agree with the Board the broad policy for the Executive Directors and other selected members of the senior 

management team

•  Undertake periodic reviews to assess the appropriateness and relevance of the policy ensuring alignment with best practice 

principles of the UK Corporate Governance Code

•  Consider the relative importance of the Group’s expenditure on pay compared to the Group’s profits, dividends and tax paid

•  Review any major changes in employee benefit structures throughout the Company or Group and to administer all aspects of  

any share scheme

The Committee receives assistance from the Group HR Director and the Group General Counsel and Company Secretary,  
who will attend meetings by invitation, except when issues relating to their own remuneration are being discussed. The Chief 
Executive Officer and Chief Financial Officer will attend by invitation on occasion. 

122

McCarthy & Stone plcAdvisers to the Remuneration Committee
Following a selection process carried out by the Board prior to and then following the IPO of the Company, the Committee  
has engaged the services of PricewaterhouseCoopers LLP (‘PwC’) as independent remuneration adviser. 

During FY18 PwC has provided advice, primarily in respect of the remuneration policy and LTIP awards.

PwC also provides certain other non-audit services in respect of tax and internal audit to the Group. The Committee is satisfied  
that no conflict of interest exists or existed in the provision of these services and that the advice received from PwC is objective  
and independent. PwC is a member of the Remuneration Consultants Group and is a signatory to its voluntary code of conduct 
which is designed to ensure objective and independent advice is given to remuneration committees. 

Fixed fees of £40,000 (FY17: £36,000) were paid to PwC during the year in respect of remuneration advice given to the Committee.

Shareholder engagement and statement of voting at the AGM

The Committee believes it is very important to maintain an open dialogue with shareholders on remuneration matters. 
Shareholders’ views were sought and considered when we set the remuneration policy in 2016 as well as consulting with our  
major shareholders in respect of any changes to the remuneration policy and any material changes to incentive arrangements.

The Directors’ Remuneration Policy was put to a binding vote and approved at the Annual General Meeting on 24 January 2017.  
We put a resolution to approve the FY17 Annual Remuneration Report to our members at our Annual General Meeting in January 
2018. The voting outcomes are set out below:

Resolution

Votes For

Votes Against

Directors’ Remuneration Policy
    Number of votes cast
    Percent of votes cast

Annual Report on Remuneration:
    Number of votes cast
    Percent of votes cast

320,184,871
92.8%

404,575,261
>99.99%

24,713,722
7.2%

1,388,234
<0.01%

Total votes cast  
(excluding withheld)

Votes withheld

344,898,593

3,773,564

405,963,495

12,245

123

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ Remuneration Report continued

Executive Directors’ contracts and letters of appointment for Chairman  
and Non-Executive Directors 

Executive Directors

Name

Date of
Service contract

Clive Fenton

30 January 2014

John Tonkiss

15 October 2018

Rowan Baker

15 October 2018

Nature of 
contract

Rolling

Rolling

Rolling

Non-Executive Directors

Name

Paul Lester, CBE

Frank Nelson

John Carter

Arun Nagwaney

Geeta Nanda, OBE

Mike Parsons

Notice periods

From company

From director

Compensation provisions
for early termination

12 months

12 months

12 months

12 months

12 months 

12 months

At the discretion 
of the Company

Date of letter of appointment

8 November 2013

11 November 2013

18 September 2017

16 May 2018

4 March 2015

28 October 2013

The Committee’s policy for setting notice periods is that a 12 month period will apply for Executive Directors.

The Non-Executive Directors of the Company (including the Chairman) do not have service contracts: they are appointed by  
letters of appointment. Each Non-Executive Director’s term of office runs for a three year period which can be renewed for two 
further three year terms. The terms of the Directors’ positions are subject to their re-election by the Company’s shareholders  
at each AGM.

In accordance with the UK Corporate Governance Code, all Directors seek annual re-election by shareholders.

The service contracts and letters of appointment of the Directors are available for inspection at the Company’s registered office 
during normal business hours and at the AGM.

124

McCarthy & Stone plcIllustrations of the application of the Remuneration Policy
The charts below illustrate the remuneration that would be paid to each of the Executive Directors, based on salaries at the start of 
FY19, under three different performance scenarios: (i) minimum; (ii) on-target; and (iii) maximum. The table below these charts sets 
out the assumptions used to calculate the elements of remuneration for each of these scenarios. The elements of remuneration 
have been categorised into three components: (i) fixed; (ii) annual bonus (deferred bonus); and (iii) LTIP. In line with the new 
regulations on policy scenarios, we have also included an additional reference point to show the maximum remuneration receivable 
assuming a share price appreciation of 50%. For the purposes of comparison, we have included the actual single figure of 
remuneration for the Executive Directors for FY18.

Chief Executive Officer (John Tonkiss) 

Maximum with 50%  
share price increase

Maximum

On-target

Minimum 

Actual

  25%

  28%

  44%

  100%

  81%

 Fixed   

 Bonus   

 LTIP

Chief Financial Officer (Rowan Baker)

Maximum with 50%  
share price increase

Maximum

On-target

Minimum 

Actual

  25%

  28%

  44%

  100%

  81%

 Fixed   

 Bonus   

 LTIP

  30%

  36%

  28%

  19%

  30%

  36%

  28%

  19%

  45%

  36%

  28%

  45%

  36%

  28%

Element

Description

Minimum

Target 

Fixed

Annual bonus

LTIP

Salary, benefits1  
and pension

Annual bonus 
(including deferred 
shares)2
Maximum opportunity 
of 150% of salary

Award under the LTIP2
Maximum annual 
award of 150%  
of salary

Included

Included

Maximum

Included

Maximum  
(with share price growth)

Included

No annual variable

50% of  
maximum bonus

100% of  
maximum bonus

100% of  
maximum bonus

No multiple year 
variable

50% of the  
maximum award

100% of the  
maximum award

100% of the 
maximum award 
assuming 50% share 
price appreciation

1  Based on FY18 benefits payments as per the single figure table. The actual benefits paid for FY19 will only be known at the end of the financial year.  

See page 115 for the single figure table and the accompanying notes

2  Dividend equivalents have not been added to the deferred shares and LTIP awards

Mike Parsons 
Remuneration Committee Chairman 
12 November 2018

125

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ Report

Introduction
The Directors present their report and audited financial 
statements for the year ended 31 August 2018 in  
accordance with section 415 of the Companies Act  
2006 (‘Directors’ Report’).

The information that fulfils the requirements of the corporate 
governance statement for the purposes of the Disclosure 
Guidance and Transparency Rules of the Financial Conduct 
Authority (‘DTRs’) can be found on pages 84 to 125 (all of which 
form part of this Directors’ Report) and in this Directors’ Report. 
Certain disclosure requirements for inclusion in the Directors’ 
Report have been incorporated elsewhere within the Annual 
Report. In addition, this Report should be read in conjunction 
with likely future developments set out on pages 74 and 77.

The Directors’ Report, together with the Strategic Report  
on pages 2 to 77, forms the Management Report for the  
purposes of DTR 4.1.5R requirements.

Dividends
An interim dividend of 1.9p (FY17: 1.8p) per ordinary share was 
paid on 8 June 2018 to those shareholders on the register on 
4 May 2018. Subject to shareholder approval at the 2019 AGM, 
the Directors are proposing a final dividend for the financial year 
ended 31 August 2018 of 3.5p (FY17: 3.6p) per ordinary share. 
This brings the total dividend for the year to 5.4p (FY17: 5.4p) 
per ordinary share, in line with the prior year.

126

Directors
The names of the Directors who were Directors at the end  
of FY18 are set out on pages 80 and 83. John White stepped 
down from the Board on 24 January 2018 and Clive Fenton 
stepped down from the Board on 31 August 2018. Both John 
and Clive served for the entire financial year up to the date of 
their cessation of office. Paul Lester, John Carter and Arun 
Nagwaney were all appointed during the course of FY18  
as follows:

Director 

John Carter 

Paul Lester, CBE 

Arun Nagwaney 

Date of appointment

1 October 2017

3 January 2018

17 May 2018

Directors’ Interests
Details of the Directors’ interests in the share capital of the 
Company are set out in the Directors’ Remuneration report  
on page 120. No Director had any dealings in the shares of the 
Company between 31 August 2018 and the date of this Report.

Directors’ Powers
Subject to the Company’s Articles of Association, the 
Companies Act 2006, any directions given by the Company  
by special resolution and any relevant statutes and regulations, 
the business of the Company, including in relation to the 
allotment and issuance of ordinary shares, is managed by  
the Board which may exercise all the powers of the Company. 
Matters reserved for determination by the Board are set out  
on page 88 of the Corporate Governance Report.

Directors’ insurance and indemnities
During FY18 and to the date of this Report qualifying third party 
indemnity provisions governed by the Companies Act 2006 
were in place, under which the Group has agreed to indemnify 
the Directors, former Directors and the Group General Counsel 
and Company Secretary, together with those who have held  
or hold these positions as officers of other Group companies  
or of associate or affiliated companies, to the extent permitted 
by law and the Articles, against all liability arising in respect of 
any act or omission in the course of performing their duties. 

The Group maintains at its expense a directors’ and officers’ 
liability insurance policy to provide cover for legal action brought 
against the Directors. The policy does not provide cover where 
the Director or officer has acted fraudulently or dishonestly. 

A review is carried out on an annual basis to ensure that the 
Board remains satisfied that an appropriate level of cover is  
in place. The Group has also granted indemnities to each of  
the current Directors of the Company and its main trading 
subsidiary to the extent permitted by law. In general terms,  
the indemnities protect Directors to the extent permissible by 
law from all costs and expenses incurred in the defence of any 
civil or criminal proceedings in which judgment is given in their 
favour or the proceedings are otherwise disposed of without 
finding fault or where there is a successful application to court 
for relief from liability.

McCarthy & Stone plcDirectors’ Report

The right of Anchorage to appoint a Nominee Director and  
a Board Observer will fall away if Anchorage’s shareholding  
falls below 15 per cent.

While the Relationship Agreement is in place, Anchorage  
has agreed that it will not acquire any shares in the Company 
which would result in it (and its concert parties) being interested 
in excess of 29.9 per cent of the total voting rights of the 
Company. In addition, Anchorage will not solicit any proxies or 
votes from any other shareholders or actively co-operate with 
others to obtain, or consolidate control of the Company.

As Anchorage’s interest in the voting rights of the Company is 
less than 30 per cent, it is not a controlling shareholder.

Resolutions to allot, issue and buy back shares
Shareholder authority will be sought each year to authorise  
the Directors to allot new shares and to disapply pre-emption 
rights and to make market purchases of the Company’s 
ordinary shares.

The Group intends to renew the Directors’ powers to issue  
and buy back shares at each AGM. At the Group’s AGM  
on 24 January 2018 the Directors were authorised to issue 
shares up to a maximum nominal amount of £14,328,783  
and empowered to issue shares on a non pre-emptive basis  
up to a maximum nominal amount of £2,149,317 for general  
use and a further £2,149,317 for use in connection with an 
acquisition or other capital investment. 

The Directors were also authorised to buy back up to 
53,732,943 shares representing 10% of the Company’s issued 
share capital. No purchases have been made pursuant to this 
authority and a resolution will be put to shareholders at the 
2019 AGM to renew the authority, in accordance with relevant 
institutional guidelines. The Directors will only purchase the 
Company’s shares in the market if they believe it is in the best 
interests of shareholders generally.

Articles of Association
The Company’s Articles of Association contain regulations 
which deal with matters such as the appointment and removal 
of Directors, Directors’ interests and proceedings at general 
and Board meetings. 

The Articles of Association may be amended in accordance 
with the provisions of the Companies Act 2006 by way of a 
special resolution of the Company’s shareholders.

Share capital and control
At 31 August 2018 and at 31 August 2017 there were 
537,329,434 ordinary shares of 8p nominal value in issue.  
No shares have been issued or bought back and cancelled 
during the year. There are no shares held in treasury.

The Company has one class of share: ordinary shares of 8p 
nominal value, each of which carries the right to one vote at 
general meetings of the Company and to an equal proportion  
of any dividends declared and paid. The rights and obligations 
attached to the ordinary shares are governed by UK law and 
the Company’s Articles of Association.

Ordinary shareholders are entitled to receive notice of, and to 
attend and speak at, general meetings. On a show of hands, 
every shareholder present in person or by proxy (or a duly 
authorised corporate representative) shall have one vote and, 
on a poll, every member who is present in person or by proxy 
(or a duly authorised corporate representative) shall have one 
vote for every share held by that member.

There are no restrictions on the transfer of the Company’s 
ordinary shares and there are no shares carrying special  
rights with regards to control of the Company. The Company  
is not aware of any agreements between shareholders that may  
result in restrictions on the transfer of shares or on voting rights.  
Apart from the Relationship Agreement described below, there 
are no specific restrictions on the size of a holding or on the 
exercise of voting rights which are governed by the Articles  
of Association and prevailing legislation. No person has any 
special rights of control over the Company’s share capital  
and all issued shares are fully paid.

Details of the Company’s share capital are set out on  
page 170 in note 23 to the consolidated financial statements.

Relationship Agreement with Anchorage 
Capital Group
On 16 May 2018 the Company entered into a Relationship 
Agreement with Anchorage. Under the terms of the Relationship 
Agreement, for as long as its shareholding in the Company is 
more than 15 per cent, Anchorage is entitled to nominate one 
Non-Executive Director (the ‘Nominee Director’) to the Board of 
the Company and to nominate one Board observer. On 17 May 
2018 Arun Nagwaney was appointed as the Nominee Director. 
In accordance with the terms of the Relationship Agreement, 
Arun Nagwaney has also been appointed to the Nomination 
Committee. Arun Nagwaney is not entitled to payment of  
any fees in connection with his directorship.

127

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSDirectors’ Report continued

Substantial shareholdings
As at 31 August 2018 and as at 12 November 2018, the Company had received formal notification of the following holdings in its 
shares under the DTRs1.

Number of  % interest in 
voting rights 
as at 31 
August 2018 

shares disclosed 
as at 31 
August 2018 

Number of  % interest in  
voting rights  
as at 12  
November  

shares 
disclosed as at 
12 November 
2018 

Name of notifying 
entity/nature of holding1 

Anchorage Capital Master  
Offshore Limited (indirect)2 

156,023,665 

29.04  

156,023,665  

Prudential plc group of companies (indirect)3 

The Goldman Sachs Group, Inc (indirect)   

51,812,848 

49,829,5324 

Royal London Asset Management Limited (direct) 

43,063,863 

Investec Asset Management Limited 

27,684,132 

9.64  

9.27  

8.01  

5.15  

51,812,848 

47,001,0965  

42,394,191  

27,684,132 

2018

29.04

9.64

8.75

7.88

5.15

Information provided to the Company under the DTRs is publicly available via the regulatory information service and on the 
Company’s website.

Note:
1  Notification is only required when the next applicable percentage threshold is crossed, meaning these holdings may have changed since notification was last required
2  Includes contracts for difference (‘CfDs’) representing 48,785,237 voting rights
3  Includes right to recall 2,000,000 loaned shares
4  Includes open stock loan of 2,922,975 shares and Swaps/CfDs representing 36,004,050 voting rights
5  Includes open stock loan of 2,327,187 shares and swaps/CfDs representing 34,952,726 voting rights.

Significant agreements with change of  
control provisions
The Company has in place a revolving credit facility dated 
19 December 2014 (as amended by an amendment letter  
dated 10 February 2015, a supplemental agreement dated 
23 May 2016 and further amended by a supplemental 
agreement dated 21 February 2018). Agreements for the 
revolving credit facility and the Group’s joint venture with 
Somerset Care relating to YLMS both contain termination 
provisions that could be triggered in certain circumstances, 
including if any person or group of persons acting in concert 
gain control of the Company.

In the event of a takeover or change of control (excluding  
an internal reorganisation) outstanding awards under the 
Group’s LTIP, ABP and Sharesave plans may, subject to  
any performance conditions, vest and become exercisable.

There are no agreements between the Group and its Directors 
and employees providing for compensation for loss of office  
or employment (whether through resignation, purported 
redundancy or otherwise) in the event of a takeover bid.

Political donations
By way of a special resolution approved at the AGM on 
24 January 2018, shareholders authorised the Company to 
make political donations and political expenditure up to a 
maximum of £100,000. During the year the Group did not  
make any political donations or incur any potential expenditure. 
Although the Group has no intention of making any political 
donations or incuring any potential expenditure it is possible 
that certain routine activities may unintentionally fall within the  
broad scope of the Companies Act 2006 provisions relating  
to political donations and expenditure. As in previous years,  
the Directors are therefore seeking renewal of the authority at  
the forthcoming AGM, in accordance with relevant institutional 
guidelines.

Human Rights
The Group supports the United Nations’ Universal Declaration 
of Human Rights and has policies and processes in place  
to ensure that the Group acts in accordance with principles  
in relation to areas such as anti-corruption, diversity, 
whistleblowing and the requirements of the Modern Slavery Act 
2015. All suppliers are required to confirm compliance with the 
Group’s Modern Slavery Policy which was implemented in FY17.

The Group’s slavery and human trafficking statement required 
under the Modern Slavery Act 2015 is available to view on our 
website: www.mccarthyandstonegroup.co.uk

128

McCarthy & Stone plc 
 
 
 
 
 
 
 
 
Directors’ Report continued

Equal opportunities and diversity
The Group regards equality and fairness as a fundamental  
right of all of its employees regardless of status, religious belief, 
gender, sex, sexual orientation, age, colour, race or ethnic 
origin. The Group believes that employees should be treated 
with dignity and respect and everyone is given an equal 
opportunity to reach their potential. It is the Group’s firm 
intention to create a climate free from bullying and harassment 
and in which all employees feel confident in raising concerns  
of this kind and have them dealt with quickly, sensitively and 
effectively. Every employee is required to support the Group  
to meet its commitment to provide equal opportunities in 
employment and avoid unlawful discrimination. The Group  
does not tolerate any acts of discrimination at any level and  
has an Equality and Diversity Policy underpinned by an Equality 
and Diversity Statement to reflect this. The policy and statement 
are communicated to all employees and are available on the 
Group’s intranet.

It is also the Group’s policy that people with disabilities have  
full and fair consideration for all vacancies and disability is not 
seen to be an inhibitor to employment or career development. 
Appropriate arrangements are made for the continued 
employment and training, career development and promotion  
of disabled persons employed by the Group. In the event  
of any employee becoming disabled while with the Group,  
their needs and abilities would be assessed and, where 
possible, we would work to retain them and seek to offer 
alternative employment to them if they were no longer able  
to continue in their current role.    

Employee engagement
The Group currently operates two share schemes which  
are open to all employees, a Sharesave plan and a Share 
Incentive Plan, both of which are designed to provide 
employees with the opportunity to participate in the 
performance and success of the Group. Neither scheme  
is subject to performance conditions. 

Throughout the year the Group continued to provide  
employees with regular updates through an all-employee 
quarterly newsletter. The Group also held a number of  
business updates during the year, led by the CEO, where 
employees were made aware of financial and economic  
factors affecting the performance of the Group and were 
provided with the opportunity to feed back to senior 
management.

Following the announcement of the Group’s new strategy  
on 25 September 2018, the CEO and CFO visited each of  
the Group’s regional offices to present the new strategy  
to the business and seek direct feedback from employees.

The Group is also intending to conduct an employee survey  
to canvass views from the workforce in 2019. The survey  
will enable the Group to assess employee engagement and 
identify any issues that need to be addressed.

In light of the new UK Corporate Governance Code which  
will apply to the Group in FY20, the Board are already 
considering ways to ensure effective engagement with the 
workforce including the possibility of establishing a more  
formal employee forum to canvass views and the designation  
of a specific Non-Executive Director to be responsible for 
stakeholder engagement.

Financial Risk Management
Details of the Group’s financial instruments and its exposure  
to price risk, credit risk. liquidity risk and cash flow risk are set 
out in note 27 to the financial statements on pages 172 to 176.

Going concern
The Directors have assessed the Group’s business activities 
and the factors likely to affect future performance in light  
of current and anticipated economic conditions. In making  
their assessment the Directors have reviewed the Group’s  
latest budget and forecasts and considered reasonably 
possible downside sensitivities in performance and mitigating 
actions. The Directors are confident that they are satisfied  
that the Group has adequate resources in place to continue  
in operational existence for a period of at least 12 months from 
the date of approval of the financial statements. For this reason, 
they have continued to adopt the going concern basis in 
preparing the Annual Report. Further information on the going 
concern judgement can be found in note 1 to the financial 
statements on page 152. 

In making the Going Concern Statement and the Viability 
Statement, the Directors have taken into account the ‘Guidance 
on Risk Management, Internal Controls and Related Financial 
and Business Reporting’ issued by the Financial Reporting 
Council in September 2014.

Disclosure of information to the auditor
Each Director confirms that:

(a)  so far as the Director is aware, there is no relevant audit 

information of which the Company’s auditor is unaware; and

(b)  the Director has taken all the steps that he/she ought to have 
taken as a Director in order to make himself/herself aware of 
any relevant audit information and to establish that the 
Company’s auditor is aware of that information.

The confirmation is given and should be interpreted in 
accordance with the provisions of section 418 of the 
Companies Act 2006.

129

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSMethodology
The Group quantifies and reports its organisational GHG 
emissions according to the methodology set out in the 
Greenhouse Gas Protocol Corporate Accounting and  
Reporting Standard published by the World Resources  
Institute. The Group works with its sustainability consultant, 
Carbon Credentials, to convert its activity data to tonnes  
of carbon dioxide equivalent using the UK Government 2018 
Conversion Factors for Company Reporting.

This report has been prepared in accordance with the 
amendment to the GHG Protocol’s Scope 2 Guidance;  
the Group has therefore reported both a location-based  
and market-based Scope 2 emissions figure. The Scope 2 
market-based figure reflects emissions from electricity 
purchasing decisions that the Group has made during the 
reporting period.

When quantifying emissions using the market-based approach 
the Group has used a supplier specific emission factor where 
possible. If these factors were unavailable, a residual mix 
emission factor was used. This approach is in line with the  
GHG Protocol Scope 2 Data Hierarchy.

The Group has also chosen to report its emissions in relation  
to the number of managed developments (379).

Greenhouse gas 
emissions (tCO2e) 

Location-based  Market-based 

approach 
FY18 

approach 
FY18 

Total Scope 1 and 2 

17,678 

Total Scope 1, 2 and 3 

18,919 

13,019 

14,260 

tCO2e per 
Managed Development 

46.6 

34.4 

The emissions intensity calculation is based on total scope 1 and 2 emissions  
and a figure of 379 managed developments for the period 1 September 2017  
to 31 August 2018

Directors’ Report continued

Greenhouse gas  
emission reporting
This section has been prepared in accordance with the  
Group’s regulatory obligation to report greenhouse gas (‘GHG’)  
emissions pursuant to Section 7 of the Companies Act 2006 
(Strategic Report and Directors’ Report) Regulations 2013.

During the period from 1 September 2017 to 31 August 2018, 
the Group’s total Scope 1 and 2 (location-based) emissions 
from the combustion of fuels and the purchase of electricity 
purchased were 17,678 tCO2e. Scope 3 emissions totalled 
1,241 tCO2e.

The Group’s Scope 1 and 2 (location-based) emissions 
increased by 8% in the year, as a result of improved data 
availability, meaning the scope of reporting increased to now 
include YourLife Management Services. This is the first year  
the Group has disclosed its Scope 3 emissions from business 
travel and waste disposal.

The table below shows the Group’s GHG emissions for the  
year ended 31 August 2018.

Greenhouse gas emissions in tCO2e 

Combustion of fuels (Scope 1) 

Electricity purchased for our own use 
(Scope 2: location-based) 

Electricity purchased for our own use 
(Scope 2: market-based) 

Business travel (Indirect scope 3) 

Waste (Indirect scope 3) 

FY18

10,006

7,672

3,013

1,157

85

Scope 2 emissions calculated using the market-based approach use supplier 
specific emission factors and are calculated and reported in tCO2.

Total Emissions 2017-2018 (tCO2e)

10,006
tCO2e

7,672
tCO2e

  Scope 1
  Scope 2 (location-based)

130

McCarthy & Stone plc 
 
 
 
 
 
Directors’ Report continued

Post balance sheet events
There were no events after the reporting period that required 
adjustment in the FY18 financial statements.

On 25 September 2018 the Group announced its new strategy 
aimed at improving margins, rightsizing the operational cost 
base and evolving the business model to meet the changing 
needs of our customers. Total exceptional costs or c.£25m  
are expected across the life of the business transformation 
programme. 

For further information please refer to the Strategy section  
of this Report and to note 31 within notes to the financial 
statements on page 180.

Annual General Meeting
The 2019 AGM will be held on Wednesday 23 January  
2019. Details of the Company’s AGM and the resolutions  
to be proposed will be set out in a separate Notice of  
Meeting sent to shareholders and available on the  
Group’s corporate website:  
www.mccarthyandstonegroup.co.uk/investors/
shareholder-centre

The Directors’ Report was approved by the Board of  
Directors on 6 November 2018.

Signed on behalf of the Board

Patrick Hole 
Group General Counsel and Company Secretary 
12 November 2018 

Reporting boundaries and limitations
The Group consolidates its organisational boundary  
according to the operational control approach. Emissions  
for all significant sites have been disclosed, which includes  
the Group’s offices, construction sites and developments.

The GHG sources that constitute the Group’s operational 
boundary for FY18 are:

•  Scope 1: Natural gas combustion within boilers, diesel 
combustion within generators and road fuel combustion 
within vehicles

•  Scope 2: Purchased electricity consumption for the  

Group’s use

•  Scope 3: Emissions from transport in vehicles not  

owned or operated by the Group and the disposal of  
the Group’s waste

The Group has been unable to gather sufficient information  
on refrigerant consumption across the organisation and 
business travel from YLMS, therefore these are excluded  
from the disclosure. 

Assumptions and estimations

Improving the Group’s data collection processes has been  
a key priority this year, however several assumptions have  
been applied where activity data is missing or not currently 
collected.

Accurate records of diesel combustion in generators at 
construction sites were not available in time for reporting. 
Therefore, an estimation was used based on average  
diesel consumption at each site as well as available  
records from procurement.

Mileage information for the Group’s business travel  
(indirect scope 3) was also not available at the time of  
reporting. An estimation was made using cost data.

In some cases, missing data has been estimated using 
extrapolation of available data from the reporting period.

Improving performance
The Group monitors energy consumption at its MSMS  
and YLMS sites in detail to identify opportunities to improve 
energy performance. The Group has begun a process of 
collecting more accurate data for construction sites and  
offices. This will help the Group to understand more about 
consumption and energy use, and to reduce emissions  
going forward. FY18 was the first year the Group has  
reported on YLMS. The Group are engaged with ESOS  
phase 2 and are building on the outcomes of its  
involvement in ESOS Phase 1.

131

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSStatement of
Directors’ Responsibilities

Directors are also required to:

•  Properly select and apply accounting policies

•  Present information, including accounting policies,  

in a manner that provides relevant, reliable, comparable  
and understandable information

•  Provide additional disclosures when compliance with the 

specific requirements in IFRS are insufficient to enable users 
to understand the impact of particular transactions, other 
events and conditions on the entity’s financial position and 
financial performance

•  Make an assessment of the Company’s and the Group’s  
(as the case may be) ability to continue as a going concern

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Company’s 
and the Group’s transactions on an individual and consolidated 
basis and disclose with reasonable accuracy at any time the 
financial position of the Company and the Group and enable 
them to ensure that the financial statements comply with  
the Companies Act 2006. They are also responsible for 
safeguarding the assets of the Company and the Group  
and hence for taking reasonable steps for the prevention  
and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity 
of the corporate and financial information included on the 
Group’s website. Legislation in the United Kingdom governing 
the preparation and dissemination of financial statements may 
differ from legislation in other jurisdictions.

Fair, balanced and understandable
The Board considers, on the advice of the Risk and Audit 
Committee, that the Annual Report, taken as a whole, is fair, 
balanced and understandable and provides the information 
necessary for shareholders to assess the Company’s and the 
Group’s position, performance, business model and strategy.

Financial statements and accounting records
The Directors are responsible for preparing the Annual Report 
including the Directors’ Remuneration Report and the financial 
statements in accordance with applicable law and regulations.

Company law requires the Directors to prepare financial 
statements for each financial year. The Directors are  
required by the IAS Regulation to prepare the Group  
financial statements under IFRS as adopted by the European 
Union and have elected to prepare the Company financial 
statements in accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom Accounting 
Standards), including FRS 102, the Financial Reporting 
Standard applicable in the United Kingdom and Republic  
of Ireland, and applicable law.

The financial statements are also required by law to be properly 
prepared in accordance with the Companies Act 2006 and 
Article 4 of the IAS Regulation. Under company law, the 
Directors must not approve the financial statements unless  
they are satisfied that they give a true and fair view of the state 
of affairs of the Company and the Group and of the profit  
or loss of the Company and the Group for that period.

In preparing the Company financial statements,  
the Directors are required to:

•  Select suitable accounting policies and then apply  

them consistently

•  Make judgements and accounting estimates that are 

reasonable and prudent

•  State whether applicable UK Accounting Standards  

have been followed, subject to any material departures 
disclosed and explained in the financial statements

•  Prepare the financial statements on the going concern  
basis unless it is inappropriate to presume that the  
Company will continue in business

International Accounting Standard 1 requires that financial 
statements present fairly for each financial year the relevant 
entity’s financial position, financial performance and cash  
flows. This requires the faithful representation of the effects  
of transactions, other events and conditions in accordance  
with the definitions and recognition criteria for assets, liabilities, 
income and expenses set out in the International Accounting 
Standards Board’s ‘Framework for the preparation and 
presentation of financial statements’. In virtually all 
circumstances, a fair presentation will be achieved by 
compliance with all applicable IFRS.

132

McCarthy & Stone plcDirectors’ responsibility statement
Each Director confirms that, to the best of his or her knowledge:

a)  the Group and Company financial statements in this  

Annual Report, which have been prepared in accordance  
with the applicable financial reporting framework, give a true 
and fair view of the assets, liabilities, financial position and 
profit or loss of the Company and of the Group taken as a 
whole; and

b)  the Annual Report includes a fair review of the development 
and performance of the business and the position of the 
Company and the Group taken as a whole, together with a 
description of the principal risks and uncertainties they face.

This responsibility statement was approved by the Board of 
Directors on 6 November 2018 and is signed on its behalf by:

John Tonkiss 
Chief Executive Officer 
12 November 2018 

Rowan Baker
Chief Financial Officer
12 November 2018   

133

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS134

McCarthy & Stone plcFinancial Statements

1  Fairway View, Brough, East Yorkshire 
2  CGI of Fairway View

Fairway View
Brough, East Yorkshire

Located in the lovely town of Brough, Fairway Court consists 
of 35 one and two bedroom apartments designed exclusively 
for the over 60’s. The development is located within easy level 
walking distance of local shops and amenities.

There are frequent buses to the nearby village of Elloughton 
and regular train services to Hull, Doncaster, Leeds and York.

135

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSIndependent Auditor’s Report to the 
Members of McCarthy & Stone plc

Report on the audit of the financial statements

Opinion

In our opinion:

•  The financial statements of McCarthy & Stone plc (the ‘Company’) and its subsidiaries (the ‘Group’) give a true and fair view  

of the state of the Group’s and of the Company’s affairs as at 31 August 2018 and of the Group’s profit for the year then ended

•  The Group financial statements have been properly prepared in accordance with International Financial Reporting Standards 

(‘IFRSs’) as adopted by the European Union

•  The Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 
Accounting Practice, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK  
and Republic of Ireland’

•  The financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards 

the Group financial statements, Article 4 of the IAS Regulation

We have audited the financial statements which comprise

•  The consolidated statement of comprehensive income

•  The consolidated and Company statements of financial position

•  The consolidated and Company statements of changes in equity

•  The consolidated cash flow statement

•  The related notes 1 to 31 of the consolidated financial statements and notes 1 to 10 of the Company financial statements

The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law  
and IFRSs as adopted by the European Union. The financial reporting framework that has been applied in the preparation of the 
Company financial statements is applicable law and United Kingdom Accounting Standards, including FRS 102 ‘The Financial 
Reporting Standard applicable in the UK and Republic of Ireland’ (United Kingdom Generally Accepted Accounting Practice).

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law.  
Our responsibilities under those standards are further described in the auditor’s responsibilities for the audit of the financial 
statements section of our Report. 

We are independent of the Group and the Company in accordance with the ethical requirements that are relevant to our audit of  
the financial statements in the UK, including the Financial Reporting Council’s (the ‘FRC’s’) Ethical Standard as applied to listed 
public interest entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We confirm 
that the non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the Company.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

136

McCarthy & Stone plcSummary of our audit approach

Key audit matters

The key audit matters that we identified in the current year were:
•  Cost capitalisation of overheads

•  Valuation of shared equity receivables

•  Carrying value of goodwill

Cost capitalisation of overheads and valuation of shared equity receivables were also identified as  
key audit matters in the prior year.

Carrying value of goodwill was identified as a key audit matter in the current year due to the  
heightened risk of impairment arising from the ongoing difficult trading conditions and the strategic 
review announced on 25 September 2018 which moves away from a growth strategy and instead 
targets a greater return to respond to the current challenging market environment. 

Materiality

We determined materiality for the Group financial statements at £3.0m (FY17: £4.6m) representing  
5% of profit before tax and exceptional administrative expenses (FY17: 5% of profit before tax).

In the current year, we excluded exceptional administrative expenses when determining the basis  
for materiality because the costs, principally costs of the strategic review, do not form part of the 
underlying trading performance of the business.

Scoping

We performed full scope audits on the four largest group entities:
•  McCarthy & Stone plc

•  McCarthy & Stone (Developments) Limited

•  McCarthy & Stone Retirement Lifestyles Limited

•  McCarthy & Stone (Extra Care Living) Limited

These are the principal entities within the Group and account for 100% of the Group’s revenue, 
100% of the Group’s profit before tax and 98% of the Group’s net assets. 

Significant  
changes in  
our approach

Apart from the addition of a key audit matter relating to carrying value of goodwill and change in  
basis for materiality as described above, there were no other significant changes in our approach  
during the year. 

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to the Members of McCarthy & Stone plc continued 

Conclusions relating to principal risks, going concern and viability statement

Going concern

We have reviewed the Directors’ statement in note 1 to the financial statements about whether they considered it appropriate  
to adopt the going concern basis of accounting in preparing them and their identification of any material uncertainties to the 
Group’s and Company’s ability to continue to do so over a period of at least 12 months from the date of approval of the  
financial statements.

We are required to state whether we have anything material to add or draw attention to in relation to that statement required by 
Listing Rule 9.8.6R(3) and report if the statement is materially inconsistent with our knowledge obtained in the audit.

We confirm that we have nothing material to report, add or draw attention to in respect of these matters.

Principal risks and viability statement

Based solely on reading the Directors’ statements and considering whether they were consistent with the knowledge we obtained 
in the course of the audit, including the knowledge obtained in the evaluation of the Directors’ assessment of the Group’s and the 
Company’s ability to continue as a going concern, we are required to state whether we have anything material to add or draw 
attention to in relation to:

•  The disclosures on pages 74-77 that describe the principal risks and explain how they are being managed or mitigated

•  The Directors’ confirmation on page 73 that they have carried out a robust assessment of the principal risks facing the Group 

including those that would threaten its business model, future performance, solvency or liquidity

•  The Directors’ explanation on page 73 as to how they have assessed the prospects of the Group, over what period they have 

done so and why they consider that period to be appropriate, and their statement as to whether they have a reasonable 
expectation that the Group will be able to continue in operation and meet its liabilities as they fall due over the period of their 
assessment, including any related disclosures drawing attention to any necessary qualifications or assumptions

We are also required to report whether the Directors’ statement relating to the prospects of the Group required by Listing Rule 
9.8.6R(3) is materially inconsistent with our knowledge obtained in the audit.

We confirm that we have nothing material to report, add or draw attention to in respect of these matters.

138

McCarthy & Stone plcKey audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified. These matters included those which had the greatest effect on the overall audit strategy, the allocation  
of resources in the audit and directing the efforts of the engagement team.

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion  
thereon, and we do not provide a separate opinion on these matters.

Key audit matter description

How the scope of our audit responded to the key audit matter

Key observations

The results of our 
audit work were 
satisfactory and 
we concurred with 
the valuation of 
overheads capitalised 
into inventory.

Cost capitalisation of overheads

Refer to page 98 (Report of the Risk and Audit 
Committee) and note 3 (Critical accounting 
judgements and key sources of estimation 
uncertainty).

Inventory comprises land held for development, 
sites in the course of construction and finished 
stock. The value of inventory as at 31 August 2018 
is £817.5m (FY17: £760.4m) which represents the 
most significant item in the Consolidated Statement 
of Financial Position. During the year overheads 
totalling £23.6m (FY17: £23.2m) were capitalised, 
representing 4.7% (FY17: 5.1%) of inventory 
additions (excluding part-exchange properties). 
Amounts released to cost of sales totalled £20.6m 
(FY17: £20.7m).

On an annual basis management perform a  
detailed exercise to determine the proportion of 
departmental costs which relate directly to site 
developments versus general business overheads. 

We consider the allocation and recognition of 
overhead costs within inventory to represent an 
area of risk on account of the level of judgement 
involved in:

•  Identifying which costs are capable of being 
capitalised versus expensed in accordance  
with the criteria set out in IAS 2 ‘Inventories’ 

•  Determining the proportion of Planning, Design, 
Commercial, Construction and Health & Safety 
costs incurred in bringing inventories to their 
present location and condition 

Specifically this judgement set out above impacts 
the valuation of inventory in the Consolidated 
Statement of Financial Position and the gross 
margin recognised on each unit sale. Given the  
level of judgement applied and the potential for 
manipulation, we consider this to represent a  
fraud risk.

Our procedures to address this key audit  
matter involved:

•  Assessing the design and implementation of 

relevant controls regarding the determination of 
the capitalisation rates applied by management

•  Liaising with senior departmental management  
to understand the structure and nature of their 
department and the process deployed in 
determining the allocation of cost

•  Performing a review of all departments within the 
business and assessing the nature of the related 
costs against the criteria for capitalisation of 
overheads under IAS 2 ‘Inventories’

•  Testing a sample of personnel included within the 
capitalisation rate calculations to validate whether 
the capitalisation rates were appropriate and 
consistent with job roles

•  Reviewing personnel data to identify any 

individuals or roles omitted from the capitalisation 
rate calculations

•  Analysing spend by department in the year based 
on changes in headcount and department profile

•  Checking the mechanical accuracy of the 

calculations to identify anomalies and performing 
a recalculation of the total costs capitalised by 
department

•  Performing sensitivity analysis over the 

capitalisation rates applied by management

•  Assessing the completeness and accuracy of 

disclosures within the financial statements and  
in accordance with IFRS

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McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSIndependent Auditor’s Report  
to the Members of McCarthy & Stone plc continued 

Key audit matter description

How the scope of our audit responded to the key audit matter

Key observations

The results of our  
audit work were 
satisfactory and we 
concurred with the 
valuation of the shared 
equity receivables.

Our procedures to address this key audit  
matter involved:

•  Assessing the design and implementation of 
relevant controls regarding the determination  
of assumptions applied and the calculation and 
review of the fair value adjustment recorded 

•  Consulting with internal real estate specialists  
to identify applicable trends within the housing 
market and obtaining relevant independent 
sector data (e.g. Office for National Statistics)  
on which to benchmark the assumptions and 
methodology applied by management

•  Comparing the cash received on a sample of 
redemptions within the year to the carrying 
value of the receivable (as an indicator of 
whether carrying value reflects fair value)

•  Checking the mechanical accuracy of the fair 

value adjustment calculation

•  Performing sensitivity analysis over the future 

house price inflation and discount rate applied  
by management 

•  Assessing the completeness and accuracy of 

disclosures within the financial statements and  
in accordance with IFRS

Valuation of shared equity receivables 

Refer to page 98 (Report of the Risk and Audit 
Committee), note 3 (Critical accounting 
judgements and key sources of estimation 
uncertainty) and note 27 (Financial risk 
management).

The Group has historically offered shared equity 
based arrangements via a number of different 
schemes to its customers. While all remaining 
schemes were closed to new additions in FY17,  
a receivable totalling £25.0m (FY17: £28.9m), 
representing the net present value of the Group’s 
interest, is held on the Consolidated Statement  
of Financial Position. Of this amount, £17.7m  
(FY17: £19.3m) was held within the New Shared 
Equity Scheme.

The Group’s assessment and supporting 
calculation of the valuation of the receivable  
is dependent on a number of assumptions,  
which are inherently judgemental due to their 
forward-looking nature. Assumptions include: 

•  Future house price inflation

•  Discount rate

•  Expected maturity date

•  Adjustments to reflect new build premiums

Of these assumptions, we consider future house 
price inflation and the discount rate applied by 
management to represent significant areas of 
judgement whereby marginal movements could 
result in a material change in the valuation of the 
receivable recognised within the Consolidated 
Statement of Financial Position and the 
associated movements recorded in the 
Consolidated Statement of Comprehensive 
Income. Given the level of judgement applied and 
the potential for manipulation, we consider this to 
represent a fraud risk.

140

McCarthy & Stone plcKey audit matter description

How the scope of our audit responded to the key audit matter

Key observations

The results of our 
audit work were 
satisfactory and we 
concluded that the 
assumptions applied 
in the model were 
within an acceptable 
range.

We concurred with 
management that 
there is sufficient 
headroom such that 
no impairment to 
goodwill is required.

Carrying value of goodwill 

Refer to page 98 (Report of the Risk and Audit 
Committee), note 3 (Critical accounting judgements 
and key sources of estimation uncertainty), note 12 
(Goodwill) and note 15 (Impairment Testing).

As at 31 August 2018 the Group held a goodwill 
balance of £41.7m (FY17: £41.7m) which could be  
at risk of impairment due to the ongoing difficult 
trading conditions and the strategic review 
announced on 25 September 2018 which moves 
away from a growth strategy and instead targets  
a greater return to respond to the current 
challenging market environment.

For the purpose of goodwill allocation and 
impairment testing, management has identified  
a single group of all cash-generating units (known 
collectively as the CGU). The valuation of these 
assets is considered biannually with the recoverable 
amount determined via a discounted cash flow 
(value in use) model. The model includes a number 
of assumptions, which are inherently judgemental 
due to their forward-looking nature. Assumptions 
include: 

•  Forecast cash flows

•  Discount rate

•  Long-term growth rate

Of these assumptions, we determined that certain 
aspects of the forecast cash flows assumptions 
(specifically the reduction in build spend, the 
consistent sales volume and the consistent unit 
sales price) represented the key assumptions  
within the model and an area of potential fraud  
due to the level of sensitivity.

Our procedures to address this key audit  
matter involved:

•  Assessing the design and implementation of 

relevant controls in regards to the determination 
of the recoverable amount of the CGU  

•  Challenging management on the existence of 
external impairment indicators including the 
market capitalisation at 31 August 2018 against 
net assets

•  Involving internal valuation specialists to identify 
an acceptable range of discount rates using 
market comparable information

•  Inquiring of internal and external parties involved 
in the strategic review process to understand the 
rationale for the forecast cash flows, including 
the key cash savings that drive future 
performance

•  Comparing long-term forecast performance to 
industry data to challenge the feasibility of 
management’s forecasts 

•  Checking the arithmetical accuracy of the 

recoverable amount calculations

•  Reviewing the sensitivity analysis prepared by 

management and the impact on the recoverable 
amount of the CGU, including challenging the 
reasonably possible scenarios on which the 
analysis was based 

•  Assessing the completeness and accuracy of 

disclosures within the financial statements and  
in accordance with IFRS

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McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS  
0%

Independent Auditor’s Report  
to the Members of McCarthy & Stone plc continued 

1%1%

0%

Revenue

Profit
before tax

Net 
assets

Our application of materiality
We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic 
decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality both in planning the  
100%0
scope of our audit work and in evaluating the results of our work. 

100%0

98%

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Full audit scope

Specified audit procedures

Materiality

Review at Group level

Group financial statements

£3.0m (FY17: £4.6m)

Full audit scope

Specified audit procedures

Review at Group level

Full audit scope

Company financial statements

Specified audit procedures

£2.4m (FY17: £3.7m)

Review at Group level

Basis for 
determining 
materiality 
Materiality

Rationale for 
the benchmark 
applied

5% of profit before tax and exceptional administrative 
expenses (FY17: 5% of profit before tax). Details of the 
exceptional administrative expenses are disclosed in  
note 5 to the financial statements.

0.5% (FY17: 0.7%) of net assets  
of the Company, capped at 80%  
(FY17: 80%) of Group materiality.

Profit before tax and exceptional administrative expenses was 
selected as the basis for materiality as this is the measure by 
which stakeholders and the market assess the performance  
of the Group.

In the current year, we excluded exceptional administrative 
expenses when determining the basis for materiality because 
the costs, principally costs of the strategic review, do not form 
part of the underlying trading performance of the business.

The Company is non-trading and  
contains the investment in all of the  
trading components in the Group.

Company materiality was capped at a 
percentage of group materiality to reflect  
the overall risks associated with the Group.

Profit before tax
and exceptional
administrative
expenses - £60.1m

Group materiality - £3.0m

Component materiality - 1.5m - 2.5m

Risk and Audit Committee reporting threshold - £0.2m

Profit before tax and exceptional 
administrative expenses

Group materiality

We determined performance materiality at a level lower than materiality to reduce the probability that, in aggregate, uncorrected  
and undetected misstatements exceed the materiality for the financial statements as a whole. Group performance materiality was  
set at £2.1m (FY17: £3.2m), representing 70% (FY17: 70%) of Group materiality.

We agreed with the Risk and Audit Committee that we would report to the Committee all audit differences in excess of £0.2m  
(FY17: £0.3m), as well as differences below that threshold that, which in our view, warranted reporting on qualitative grounds.  
We also report to the Risk and Audit Committee on disclosure matters that we identified when assessing the overall presentation  
of the financial statements.

142

McCarthy & Stone plcAn overview of the scope of our audit
The Group has operations across the United Kingdom, split between three geographic divisions and nine regional offices.  
All subsidiaries of the Group are managed from the head office in Bournemouth and are subject to a common control  
environment. We scoped the audit by obtaining an understanding of the Group and its environment, including group- 
wide controls, and assessing the risks of material misstatement at the Group level.

Based on that assessment, the scope of our audit was focused on the four largest entities within the Group:

•  McCarthy & Stone plc

•  McCarthy & Stone (Developments) Limited

•  McCarthy & Stone Retirement Lifestyles Limited

•  McCarthy & Stone (Extra Care Living) Limited

These are the principal entities within the Group and account for 100% (FY17: 100%) of the Group’s revenue, 100%  
(FY17: 98%) of the Group’s profit before tax and 98% (FY17: 98%) of the Group’s net assets. They were also selected to  
provide an appropriate basis for undertaking audit work to address the risks of material misstatement identified above.

0%

0%

1%1%

Revenue

100%0

Profit
before tax

100%0

Net 
assets

98%

Full audit scope

Specified audit procedures

Review at Group level

Full audit scope

Specified audit procedures

Review at Group level

Full audit scope

Specified audit procedures

Review at Group level

Our audit procedures were performed to levels of materiality ranging from £1.5m to £2.5m (FY17: £3.5m to £4.1m).

We performed audit procedures on specified account balances within:

•  McCarthy & Stone (Home Equity Interests) Limited

•  McCarthy & Stone (Equity Interests) Limited

In addition, we performed desktop review procedures over all highly immaterial entities not included in the above. Our audit of  
the Company included procedures to test the consolidation process, including carrying out analytical procedures to confirm our 
conclusion that there were no significant risks of material misstatement of the aggregated financial information of these components.

The Group audit is performed centrally and includes coverage of all nine regional offices within the Group. As part of the audit we  
visit three regional offices on a rotational basis with reference to size and complexity amongst other factors. The purpose of these 
visits is to conduct procedures over selected controls that are in place at each regional office.

Profit before tax
and exceptional
administrative
expenses - £60.1m

Group materiality - £3.0m

Component materiality - 1.5m - 2.5m

Risk and Audit Committee reporting threshold - £0.2m

143

Profit before tax and exceptional 

Group materiality

administrative expenses

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSIndependent Auditor’s Report  
to the Members of McCarthy & Stone plc continued 

Other information
The Directors are responsible for the other information. The other information comprises the information included in the Annual 
Report other than the financial statements and our auditor’s report thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated  
in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so,  
consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in  
the audit or otherwise appears to be materially misstated.

If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is  
a material misstatement in the financial statements or a material misstatement of the other information. If, based on the work we  
have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

In this context, matters that we are specifically required to report to you as uncorrected material misstatements of the other 
information include where we conclude that:

•  Fair, balanced and understandable - the statement given by the Directors that they consider the Annual Report taken as a whole  
is fair, balanced and understandable and provides the information necessary for shareholders to assess the Group’s position and 
performance, business model and strategy, is materially inconsistent with our knowledge obtained in the audit

•  Risk and Audit Committee reporting - the section describing the work of the Risk and Audit Committee does not appropriately 

address matters communicated by us to the Risk and Audit Committee

•  Directors’ statement of compliance with the UK Corporate Governance Code - the parts of the Directors’ statement required 
under the Listing Rules relating to the company’s compliance with the UK Corporate Governance Code containing provisions 
specified for review by the auditor in accordance with Listing Rule 9.8.10R(2) do not properly disclose a departure from a relevant 
provision of the UK Corporate Governance Code

We have nothing to report in respect of these matters.

Responsibilities of directors
As explained more fully in the Directors’ Responsibility Statement, the Directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Company’s ability to continue 
as a going concern, disclosing as applicable, matters related to going concern and using the going concern basis of accounting 
unless the Directors either intend to liquidate the Group or the Company or to cease operations, or have no realistic alternative  
but to do so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a 
high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial 
statements.

Details of the extent to which the audit was considered capable of detecting irregularities, including fraud are set out below.

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

144

McCarthy & Stone plcExtent to which the audit was considered capable of detecting irregularities,  
including fraud
We identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, and then  
design and perform audit procedures responsive to those risks, including obtaining audit evidence that is sufficient and  
appropriate to provide a basis for our opinion.

Identifying and assessing potential risks related to irregularities

In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance with  
laws and regulations, our procedures included the following:

•  Enquiring of central and regional management, Internal Audit and the Risk and Audit Committee, including obtaining and 

reviewing supporting documentation, concerning the Group’s policies and procedures relating to:

–  Identifying, evaluating and complying with laws and regulations and whether they were aware of any instances of  

non-compliance

–   Detecting and responding to the risks of fraud and whether they have knowledge of any actual, suspected or alleged fraud

–  The internal controls established to mitigate risks related to fraud or non-compliance with laws and regulations

•  Discussing amongst the engagement team and involving relevant internal specialists, including real estate, tax, valuations  

and IT specialists, regarding how and where fraud might occur in the financial statements and any potential indicators of fraud. 
As part of this discussion, we identified potential for fraud in the following areas:

–  The judgement made in determining of the capitalisation rates in calculating the proportion of overheads to be capitalised  

into inventory 

–  The derivation of the house price inflation and discount rates used in the calculation of the fair value of the New Shared Equity 

Scheme shared equity receivable

–  The reduction in build spend, consistent sales volume and consistent unit sales price assumptions within the cash flow 

forecasts used in calculating the recoverable amount of the CGU

•  Obtaining an understanding of the legal and regulatory framework that the Group operates in, focusing on those laws and 

regulations that had a direct effect on the financial statements or that had a fundamental effect on the operations of the Group 

The key laws and regulations we considered in this context included:

–  The Companies Act 2006

–  The Listing Rules

–  UK tax legislation

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McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
Independent Auditor’s Report  
to the Members of McCarthy & Stone plc continued 

Extent to which the audit was considered capable of detecting irregularities,  
including fraud continued

Audit response to risks identified

As a result of performing the above, we identified cost capitalisation of overheads, valuation of shared equity receivables and 
carrying value of goodwill as key audit matters. The key audit matters section of our report explains the matters in more detail  
and also describes the specific procedures we performed in response to those key audit matters.

In addition to the above, our procedures to respond to risks identified included the following:

•  Reviewing the financial statement disclosures and testing to supporting documentation to assess compliance with relevant  

laws and regulations discussed above

•  Enquiring of central and regional management, the Risk and Audit Committee, in-house legal counsel and external legal  

firms concerning actual and potential litigation and claims

•  Performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of material 

misstatement due to fraud

•  Inspecting minutes of meetings of those charged with governance, reviewing internal audit reports and reviewing 

correspondence with tax authorities

•  Engaging specialists with specific knowledge on the residential housing market and market risk to provide insight on the 
assumptions used in valuing shared equity receivables and calculating the recoverable amount of the CGU respectively

•  In addressing the risk of fraud through management override of controls, testing the appropriateness of journal entries and other 
adjustments; assessing whether the judgements made in making accounting estimates are indicative of a potential bias; and 
evaluating the business rationale of any significant transactions that are unusual or outside the normal course of business

We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team members  
including internal specialists, and remained alert to any indications of fraud or non-compliance with laws and regulations  
throughout the audit.

Report on other legal and regulatory requirements

Opinions on other matters prescribed by the Companies Act 2006

In our opinion the part of the Directors’ remuneration report to be audited has been properly prepared in accordance with  
the Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

•  The information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements  

are prepared is consistent with the financial statements

•  The Strategic Report and the Directors’ Report have been prepared in accordance with applicable legal requirements

In the light of the knowledge and understanding of the Group and of the Company and their environment obtained in  
the course of the audit, we have not identified any material misstatements in the strategic report or the Directors’ Report.

Matters on which we are required to report by exception

Adequacy of explanations received and accounting records

Under the Companies Act 2006 we are required to report to you if, in our opinion:

•  We have not received all the information and explanations we require for our audit

•  Adequate accounting records have not been kept by the Company, or returns adequate for our audit have not  

been received from branches not visited by us

•  The Company financial statements are not in agreement with the accounting records and returns

We have nothing to report in respect of these matters.

146

McCarthy & Stone plcDirectors’ remuneration

Under the Companies Act 2006 we are also required to report if in our opinion certain disclosures of directors’ remuneration  
have not been made or the part of the Directors’ remuneration report to be audited is not in agreement with the accounting  
records and returns.

We have nothing to report in respect of these matters.

Other matters

Auditor tenure

Following the recommendation of the Risk and Audit Committee, we were appointed by the shareholders on 24 January 2018  
to audit the financial statements for the year ending 31 August 2018. The period of total uninterrupted engagement including 
previous renewals and reappointments of the firm is 10 years, covering the years ending 31 August 2009 to 31 August 2018.

Consistency of the audit report with the additional report to the Risk and Audit Committee

Our audit opinion is consistent with the additional report to the Risk and Audit Committee we are required to provide in  
accordance with ISAs (UK).

Use of our report
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the company and the company’s members as a body, for our audit work, for this report, or for 
the opinions we have formed.

Jacqueline Holden FCA (Senior statutory auditor) 
For and on behalf of Deloitte LLP 
Statutory Auditor 
London, United Kingdom

12 November 2018

147

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSConsolidated Statement  
of Comprehensive Income
For the year ended 31 August 2018

Continuing operations
Revenue
Cost of sales

Gross profit
Other operating income
Administrative expenses
Other operating expenses

Operating profit

Amortisation of brand
Exceptional administrative expenses

Underlying operating profit

Finance income
Finance expense

Profit before tax
Income tax expense

Notes

4

7

5
5

8
9

5
10

Profit for the year from continuing operations and total comprehensive income

Profit attributable to
Owners of the Company
Non-controlling interests

Notes 1 to 31 form part of the financial statements shown above. All trading derives from continuing operations.

Earnings per share
Basic (p per share)
Diluted (p per share)

Adjusted measures
Underlying operating profit
Underlying profit before tax  

11
11

5
5

2018
£m

671.6
(567.0)

104.6
11.3
(44.0)
(8.4)

63.5

(2.0)
(2.0)

67.5

0.4
(5.8)

58.1
(11.6)

46.5

46.2
0.3

46.5

8.6
8.6

67.5
62.1

2017
£m

660.9)
(530.2)

130.7)
8.9)
(38.8)
(6.6)

94.2)

(2.0)
-)

96.2
)

1.6)
(3.7)

92.1
(17.7)

74.4

74.2)
0.2)

74.4

13.8
13.8

96.2)
94.1))

148

McCarthy & Stone plc

Consolidated Statement  
of Financial Position
As at 31 August 2018

Assets
Non-current assets
Goodwill
Intangible assets
Property, plant and equipment
Investments in joint ventures
Investment properties
Trade and other receivables

Total non-current assets

Current assets
Inventories
Trade and other receivables
Cash and cash equivalents

Total current assets

Total assets

Equity and liabilities
Capital and reserves
Share capital
Share premium
Retained earnings

Equity attributable to owners of the Company

Non-controlling interests

Total equity

Current liabilities
Trade and other payables
UK corporation tax
Land payables

Total current liabilities

Non-current liabilities
Long-term borrowings
Deferred tax liability

Total liabilities

Total equity and liabilities

Notes

12
13
14

17

16
17
25

23

19

20

21
18

2018
£m

41.7)
26.1
2.1
0.4)
0.2)
27.8)

98.3)

817.5
22.4)
57.0)

896.9)

995.2)

43.0)
101.6)
617.5)

762.1)

1.3)

763.4)

114.9
6.5)
56.9)

178.3)

51.4)
2.1)

231.8)

995.2)

Notes 1 to 31 form part of the financial statements shown above.

These financial statements were approved by the Board on 12 November 2018 and signed on its behalf by:

John Tonkiss 
Chief Executive Officer 

Rowan Baker 
Chief Financial Officer

2017
£m

41.7)
27.6)
2.4
0.4
0.2)
32.1

104.4

760.4
9.5)
40.7)

810.6)

915.0)

43.0)
101.6)
600.1

744.7)

1.0)

745.7)

85.4
6.7
67.4

159.5)

8.0)
1.8)

169.3)

915.0)

149

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
Consolidated Statement  
of Changes in Equity
For the year ended 31 August 2018

Balance at 1 September 2016

Profit for the year

Total comprehensive income for the year
Transactions with owners of the Company:
Share-based payments
Dividends
Share issue related costs - tax credit

Balance at 31 August 2017

Profit for the year

Total comprehensive income for the year
Transactions with owners of the Company:
Share-based payments
Dividends

Share 
capital
£m

Share 
premium 
£m

Retained 
earnings
£m

Notes

Total
£m

43.0

100.8

553.5

697.3

-

-

-
-
-

-

-

-
-
0.8

74.2

74.2

74.2

74.2

0.9
(28.5)
-

0.9
(28.5)
0.8

43.0

101.6

600.1

744.7

-

-

-
-

-

-

-
-

46.2

46.2

46.2

46.2

0.8
(29.6)

0.8
(29.6)

28
23

28
23

Non-
controlling 
interests
£m

0.8

0.2

0.2

-
-
-

1.0

0.3

0.3

-
-

Total
equity 
£m

698.1

74.4

74.4

0.9
(28.5)
0.8

745.7

46.5

46.5

0.8
(29.6)

Balance at 31 August 2018

43.0

101.6

617.5

762.1

1.3

763.4

Notes 1 to 31 form part of the financial statements shown above.

150

McCarthy & Stone plc

Consolidated 
Cash Flow Statement
For the year ended 31 August 2018

Net cash flow from operating activities

Investing activities
Purchases of property, plant and equipment
Purchases of intangible assets
Proceeds from sale of property, plant and equipment

Net cash used in investing activities

Financing activities
Issue of long-term borrowings
Repayment of long-term borrowings
Dividends paid

Net cash from/(used in) financing activities

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Notes

25

14
13

2018
£m

14.8)

(0.8)
(1.1)
-)

(1.9)

250.0)
(217.0)
(29.6)

3.4)

16.3)

40.7)

57.0)

Restated
2017
£m

7.5)

(0.7)
(0.4)
0.1)

(1.0)

202.0
(258.3)
(28.5)

(84.8)

(78.3)

119.0)

40.7)

Prior year comparatives have been restated whereby the repayment of £11.3m of promissory notes, which are classified as 
borrowings in the Statement of Financial Position, has been reclassified. Further details can be seen in note 25. 

Notes 1 to 31 form part of the financial statements shown above.

151

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNotes to the Consolidated  
Financial Statements

1. Significant accounting policies
The principal accounting policies applied in the preparation of these consolidated financial statements are set out below.  
These policies have been consistently applied to all the years presented, unless otherwise stated. 

Basis of preparation

McCarthy & Stone plc is a public Company limited by shares incorporated in England and Wales under the Companies Act 2006. 
The Group financial statements consolidate those of the Company and its subsidiaries (together referred to as the ‘Group’) and 
include the Group’s interest in certain joint ventures where the Group has power over the relevant activities of the entity through  
its power to appoint the majority of Directors. The Company financial statements present information about the Company as a 
separate entity and not about the Group.

The Group financial statements have been prepared and approved by the Directors in accordance with International Financial 
Reporting Standards as adopted by the European Union (‘EU IFRS’) and have been prepared under the historical cost convention.

Going concern

The Directors consider that the Group is well placed to manage business and financial risks in the current economic environment 
and have a reasonable expectation that the Group has adequate resources to continue in operational existence for the foreseeable 
future, a period not less than 12 months from the date of this report. In February 2018 the Group extended its Revolving Credit 
Facility from £200m to £250m for a period of 12 months (existing facility of £200m ends in May 2021). As at the year end date a  
total of £43.0m (2017: £10.0m) has been drawn down with a further £57.0m (2017: £40.7m) held on the Consolidated Statement of 
Financial Position in cash, offset by promissory notes of £10.0m (2017: £nil), resulting in net cash of £4.0m (2017: £30.7m). The level 
of drawdown on the RCF fluctuates during the year however the Group operates within a minimum headroom requirement of 
£50.0m throughout the year. If headroom were at risk, management can take mitigating action by aborting uncommitted land 
purchases and related build costs. 

In making our assessment as to the Group’s ability to continue as a going concern and managing the related funding risk, we have 
considered forecast net debt levels reflecting on interest cover, gearing and tangible net asset value covenants with no breaches 
identified. Accordingly, the Directors continue to adopt the going concern basis in preparing these Consolidated Financial 
Statements. Further information on the Group’s borrowings is given in note 21.

Basis of consolidation

The consolidated financial statements incorporate the results of the Company and its subsidiaries. For the purposes of 
consolidation, subsidiaries are entities which are controlled by the Group. The Group controls an entity when:

•  It has power over the entity through existing rights that give the ability to direct the relevant activities of the entity 

•  It is exposed to, or has rights to, variable returns from its involvement with the entity

•  It has the ability to use its power over the entity to affect the amount of the investor’s returns

Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line 
with those used by the Group. All intra-Group transactions, balances, income and expenses are eliminated in full on consolidation.

Non-controlling interests in subsidiaries are identified separately from the Group’s equity therein. The interests of non-controlling 
shareholders may initially be measured at fair value or at the non-controlling interests’ proportionate share of the fair value of the 
acquiree’s identifiable net assets. The choice of measurement is made on an acquisition-by-acquisition basis. Subsequent to 
acquisition, the carrying amount of non-controlling interests is the amount of those interests at initial recognition plus the non-
controlling interests’ share of subsequent changes in equity.

Goodwill

Goodwill arising from a business combination is recognised as an asset at the date that control is attained (the acquisition date). 
Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any non-controlling interest in the 
acquiree and the fair value of the acquirer’s previously held equity interest (if any) in the entity over the net of the acquisition date 
amounts of the identifiable assets acquired and the liabilities assumed.

For the purpose of impairment testing, goodwill is allocated to McCarthy & Stone (Developments) Limited, which consolidates all 
cash-generating units (‘CGUs’) of the Group. This is the lowest level at which goodwill is monitored internally. Goodwill arose on 
acquisition in 2009 of the assets and liabilities of Monarch Realisations 1 plc and therefore management consider it appropriate  
to allocate goodwill across the business in aggregate. The CGU is tested for impairment annually, or more frequently when there is 
an indication that the CGU may be impaired. If the recoverable amount of the CGU is less than the carrying amount of the CGU, the 
impairment loss is allocated first to reduce the carrying amount of any goodwill allocated to the CGU and then to the other assets of 
the unit pro-rata on the basis of the carrying amount of each asset in the CGU.

152

McCarthy & Stone plc1. Significant accounting policies continued

Revenue recognition

Revenue is measured at fair value of the consideration received or receivable and represents amounts receivable for goods 
supplied stated net of discounts, rebates, VAT and other sales taxes.

Revenue recognised in the Consolidated Statement of Comprehensive Income but not yet invoiced is held on the Statement of 
Financial Position within ‘Trade and other receivables’. Revenue invoiced but not yet recognised in the Consolidated Statement 
of Comprehensive Income is held on the Consolidated Statement of Financial Position within ‘Trade and other payables’.

Revenue is classified as follows:

Unit sales

Revenue represents the consideration received from the sale of leasehold interests in retirement apartments and freehold 
interests in houses and bungalows and is recognised on legal completion, being the point at which the transfer of risks and 
rewards of ownership has substantially occurred. Where the Group commits on completion to provide an additional cash  
amount above an offer given by a third-party part-exchange provider, this additional cash amount is recognised as a  
deduction from revenue. Cash incentives are considered to be a discount from the purchase price offered to the acquirer  
and are therefore accounted for as a reduction of revenue.

Freehold reversionary interests (‘FRIs’) revenue

FRIs in respect of developed sites are periodically sold to third parties. Revenue arising from these sales is recognised only  
to the extent that the underlying leasehold interest in the retirement apartment has been contractually sold.

Segmental analysis

IFRS 8 ‘Operating Segments’ establishes standards for reporting information about operating segments and related disclosures, 
products and services, geographical areas and major customers. The Group conducts its activities through a single operating 
segment, consequently, no detailed segment information has been presented.

None of the Group’s customers represented more than 10% of the Group’s revenue generated from the building of retirement 
developments for any reporting period presented herein.

Other operating income

Other operating income includes management services income, net rental income, customer extras, income from insurance claims, 
profits arising from the disposal of undeveloped land sites and profits arising from the realisation of shared equity receivables. 

Management services income relates to the management of service charge trusts, estate management and the provision of  
care and domestic assistance to residents within our developments. Income is recognised as these services are provided. 

Finance income

Income is recognised as interest accrues, using the effective interest rate method, being the rate used to discount the estimated 
future cash receipts over the expected life of the financial instrument.

Cost of sales

Costs directly attributable to the unit sales are included within cost of sales. This includes the cost of bringing the inventory into  
use and regional marketing costs that are directly attributable to sales, including show flat running costs and estate agent referral 
fees. Cost of sales are recognised on a unit-by-unit basis, by reference to the forecast future margin across the development.  

The gain or loss arising on the sale of part-exchange properties are not included in revenue and are recorded as a reduction to  
cost of sales as they are seen as a sales incentive.

Build-related rebates are recorded as a reduction to cost of sales.

153

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNotes to the Consolidated Financial Statements continued 

1. Significant accounting policies continued 

Exceptional items

Exceptional items are defined as items of income or expenditure which, in the opinion of the Directors, are material, non-recurring 
and unusual in nature or of such significance that they require separate disclosure. Exclusion of these balances, in addition to 
exclusion of amortisation of brand, allows review of the underlying trading position of the Group through the Alternative 
Performance Measures. Exceptional items are detailed further in note 5.

Leases

The Group enters into a number of lease arrangements for buildings and vehicles, none of which transfer substantially all the risks and 
rewards of ownership, nor control, to the lessee. Accordingly, all such leases are classified as operating leases.

Rentals payable under operating leases are charged to the Consolidated Statement of Comprehensive Income on a straight-line basis 
over the term of the relevant lease.

Retirement benefit costs

The Group operates a stakeholder retirement benefit scheme.

A retirement benefit scheme is a post-employment benefit plan under which the Group pays fixed contributions into a separate 
entity and has no legal or constructive obligation to pay further amounts. Obligations for contributions to benefit schemes are 
recognised as an expense in the Consolidated Statement of Comprehensive Income in the years during which services are 
rendered by employees.

Taxation

Income tax expense represents the sum of the tax currently payable and deferred tax. 

Current tax

Tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the Consolidated 
Statement of Comprehensive Income because it excludes items of income or expense that are taxable or deductible in other 
years and it further excludes items that are never taxable or deductible. The Group’s liability for current tax is calculated using  
tax rates that have been enacted or substantively enacted by the year end.

Deferred tax

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and 
liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit and is accounted 
for using the balance sheet liability method. Deferred tax liabilities are generally recognised for all taxable temporary differences 
and deferred tax assets are recognised to the extent that it is probable that taxable profits will be available against which 
deductible temporary differences can be utilised. Such assets and liabilities are not recognised if the temporary difference arises 
from the initial recognition of goodwill or from the initial recognition (other than in a business combination) of other assets and 
liabilities in a transaction that affects neither the taxable profit nor the accounting profit.

Deferred tax assets are reviewed at the end of each reporting period and maintained to the extent that there are probable 
sufficient future taxable profits available to allow all or part of the asset to be recovered.

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is 
realised based on tax laws and rates that have been enacted by the year end. Deferred tax is charged or credited in the 
Consolidated Statement of Comprehensive Income, except when it relates to items charged or credited in other comprehensive 
income, in which case the deferred tax is also dealt with in other comprehensive income.

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current 
tax liabilities and when they relate to income taxes levied by the same taxation authority and the Group intends to settle its 
current tax assets and liabilities on a net basis.

154

McCarthy & Stone plcNotes to the Consolidated Financial Statements continued 

1. Significant accounting policies continued 

Tangible and intangible assets

Property, plant and equipment

Property, plant and equipment are stated at cost less accumulated depreciation and any recognised impairment loss.

Depreciation is recognised so as to write off the cost of assets less their residual value over their useful lives, using the straight-
line method, on the following basis:

Fixtures, fittings and equipment 

3-10 years

The gain or loss arising on the disposal of an asset is determined as the difference between the sales proceeds and the carrying 
amount of the asset and is recognised in income on the transfer of the risks and rewards of ownership. The Group has no class 
of tangible fixed asset that has been revalued. 

Intangible assets - brand

Separately acquired brands are shown at historical cost. Brands have a finite useful life and are carried at cost less accumulated 
amortisation. Amortisation is calculated using the straight-line method to allocate the cost over their useful lives, estimated at  
20 years.

Intangible assets - software

Development costs that are directly attributable to the design and testing of identifiable and unique software products controlled 
by the Group are recognised as intangible assets.

Directly attributable costs that are capitalised as part of the software product include the software development employee costs 
and an appropriate portion of relevant overheads. Other development expenditures that do not meet the criteria are recognised 
as an expense as incurred. 

Computer software development costs recognised as assets are amortised over their estimated useful lives using the straight-
line method, which do not exceed ten years. Development expenditure relating to software has been capitalised and is detailed 
in note 13 to the financial statements.

Impairment of tangible and intangible assets excluding goodwill

At each reporting date, the Group reviews the carrying amounts of its tangible and intangible assets to determine whether there 
is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the 
asset is estimated to determine the extent of the impairment loss (if any). Where the asset does not generate cash flows that are 
independent from other assets, the Group estimates the recoverable amount of the CGU.

Recoverable amount is the higher of: (i) fair value less costs to sell and (ii) value in use. In assessing value in use, the estimated 
future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of 
the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset (or CGU) is estimated to be less than its carrying amount, the carrying amount of the asset 
(or CGU) is reduced to its recoverable amount. An impairment loss is recognised immediately in the Consolidated Statement of 
Comprehensive Income.

155

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
Notes to the Consolidated Financial Statements continued 

1. Significant accounting policies continued 

Inventories

Inventories are stated at the lower of cost and net realisable value. Cost comprises direct materials and, where applicable, direct 
labour costs and those overheads that have been incurred in bringing the inventories to their present location and condition. The 
cost of sites in the course of construction and finished stock comprises the cost of land purchases, which are accounted for from 
the date of contract exchange, when the Group obtains the effective control of the site, building costs and attributable construction 
overheads. Net realisable value represents the estimated selling price less all estimated costs of completion and costs to be 
incurred in marketing, selling and distribution, completion and disposal.

Part-exchange properties are initially recognised at the fair value on the acquisition date, as established by independent surveyors, 
less a provision for costs to sell.

Land inventories and the associated land payables are recognised in the Consolidated Statement of Financial Position from the 
date of unconditional exchange of contracts.

Expenditure on land without the benefit of detailed planning consent, either through purchase of freehold land or non-refundable 
deposits paid on land purchase contracts subject to detailed planning consent, are capitalised initially at cost. Regular reviews  
are completed for impairment in the value of these investments, and a provision is made to reflect any irrecoverable element. The 
impairment reviews consider the existing value of the land and assess the likelihood of achieving detailed planning consent and  
the value thereof.

Provisions are established to write down land where the forecast net sales proceeds, less costs to complete, exceed the carrying 
value of the land. These provisions are adjusted as selling prices and costs to complete change over time.

Cash and cash equivalents

Cash and cash equivalents comprise cash and short-term bank deposits with an original maturity of three months or less, net of 
outstanding bank overdrafts.

Financial instruments

Financial assets and financial liabilities are recognised in the Group’s Consolidated Statement of Financial Position when the  
Group becomes a party to the contractual provisions of the instrument.

Financial assets

All financial assets are normally recognised and derecognised on the date that an agreement has been entered into where the purchase 
or sale of a financial asset is under a contract. They are initially measured at fair value plus transaction costs, except for those financial 
assets classified as at fair value through profit or loss, which are initially measured at fair value.

The classification depends on the nature and purpose of the financial assets and is determined at the time of initial recognition. The 
Group only held shared equity receivables (measured at ‘fair value through profit or loss’ (‘FVTPL’)), secured mortgages (measured at 
‘amortised cost’) and ‘loans and receivables’.

The effective interest method is a method of calculating the amortised cost of a debt instrument and of allocating interest income over 
the relevant period. The effective interest rate is the rate that exactly discounts estimated future cash receipts (including all fees and 
points paid or received that form an integral part of the effective interest rate, transaction costs and other premiums or discounts) 
through the expected life of the debt instrument, or, where appropriate, a shorter period, to the net carrying amount on initial recognition.

Income is recognised on an effective interest basis for debt instruments other than those financial assets classified as at FVTPL.

Financial assets at FVTPL are stated at fair value, with any gains or losses arising on re-measurement recognised in profit or loss. 
The net gain or loss recognised in profit or loss incorporates any dividend or interest earned on the financial asset and is included  
in the other operating income line item in the Consolidated Statement of Comprehensive Income. Fair value is determined in the 
manner described in note 27.

Shared equity receivables

Shared equity interests arise from sales incentive schemes under which the Group acquires a contractual entitlement to receive a 
proportion of the proceeds on sale of an apartment. These interests are normally protected by a legal charge over the relevant 
apartment and/or a restriction on title.

The value of the shared equity receivables changes in response to an underlying variable due to them being held at fair value. The 
shared equity receivables are initially recognised at fair value, being the estimated future amount receivable by the Group, discounted to 
present value. The fair value of future anticipated cash receipts takes into account the Directors’ views of an appropriate discount rate,  
a new build premium, future house price movements and the expected timing of receipts. The Directors revisit the future anticipated 
cash receipts from the assets at each reporting date and the difference between the anticipated future receipt and the initial fair value  
is credited to finance income/expense.

156

McCarthy & Stone plcNotes to the Consolidated Financial Statements continued 

1. Significant accounting policies continued

Loans and receivables

Trade receivables, loans and other receivables that have fixed or determinable payments that are not quoted in an active market  
are classified as ‘loans and receivables’. Loans and receivables are measured at amortised cost using the effective interest method, 
less any impairment. Interest income is recognised by applying the effective interest rate, except for short-term receivables when 
the recognition of interest would be immaterial.

Financial liabilities and equity

Debt and equity instruments are classified as either financial liabilities or as equity in accordance with the substance of the 
contractual arrangement.

Equity instruments

An equity instrument is any contract that evidences a residual interest in the assets of an entity after deducting all of its liabilities. 
Equity instruments issued by the Group are recognised as the proceeds received, net of direct issue costs.

Financial liabilities

Financial liabilities are classified as ‘other financial liabilities’.

Other financial liabilities, including borrowings, are initially measured at fair value, net of transaction costs.

Other financial liabilities are subsequently measured at amortised cost using the effective interest method, with interest expense 
recognised on an effective yield basis.

The effective interest method is a method of calculating the amortised cost of a financial liability and of allocating interest expense over 
the relevant period. The effective interest rate is the rate that exactly discounts estimated future cash payments through the expected  
life of the financial liability, or, where appropriate, a shorter period, to the net carrying amount on initial recognition.

Land-related promissory notes

Land-related promissory notes are treated as financial liabilities and are classified as borrowings due to the substance of the 
contractual arrangements.

Share-based payment schemes

The cost of equity-settled transactions with employees is measured by reference to the fair value at the date at which they are granted 
and is recognised as an expense over the vesting period. In valuing equity-settled transactions, no account is taken of any non-market 
based vesting conditions and no expense is recognised for awards that do not ultimately vest as a result of a failure to satisfy a non-
market based vesting condition.

Further details regarding the schemes are set out in note 28.

Alternative Performance Measures (‘APMs’)

Within the Annual Report, the Directors have adopted various APMs. These measures are not defined by International Financial 
Reporting Standards (‘IFRS’).  

The Directors are of the opinion that the separate presentation of these items provides helpful information about the Group’s 
underlying business performance.

The APMs that the Group has used are as follows:

•  Underlying operating profit

•  Net cash

•  Underlying earnings per share

•  Underlying profit before tax

•  Underlying operating profit margin

•  Return On Capital Employed (‘ROCE’)

All ‘underlying’ items refer to the adjusted measure being reported before ‘exceptional’ and ‘adjusted cost’ items. Specifically, the 
exceptional items are one-off, and their inclusion does not present consistent and comparable results. The amortisation of brand is  
a non-trading factor and its inclusion is not useful in determining the trading profits of the Group. ROCE is used as a metric to ensure 
efficient and effective use of capital and is a key metric for determining Director remuneration (including LTIP targets). ROCE is also a 
comparable metric used by our peer housebuilder group.

A full reconciliation between the statutory results and the underlying measures and a ROCE calculation can be seen within note 5.  
Net cash has been defined and calculated within note 22. Adjusted cost and exceptional items have been defined within note 5.

157

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNotes to the Consolidated Financial Statements continued 

2. Outlook for adoption of future standards (new and amended)
The following new standards, amendments to standards and interpretations (‘Standards’) are applicable to the Group and are 
mandatory for the first time for the financial year which began on 1 September 2017: Amendments to IAS 7 ‘Statement of Cash Flows - 
Changes in Liabilities arising from Financing Activities’ and Amendment to IAS 12 ‘Recognition of Deferred Tax Assets for Unrealised 
Losses’. These Standards have not had a material impact on the results of the Company for the year ended 31 August 2018.

At the date of approval of the financial statements, the following standards, interpretations and amendments to standards have been 
issued, but are not yet effective for the year ended 31 August 2018:

•  IFRS 9 ‘Financial Instruments’ replaces IAS 39 ‘Financial Instruments: Recognition and Measurement’ and is effective for the 
Group from 1 September 2018. The Group does not presently hold any complex financial instruments. The principal area of 
consideration for IFRS 9 is applying the new “expected credit loss” model introduced for bad debt provisions. However, as the 
Group’s accounting policy is not to recognise revenue until legal completion and trade receivables are not held as part of normal 
trade, no material bad debt provisions are anticipated. The Group continues to assess the impact and application of the new 
standard however we do not anticipate the new standard will have a material impact on the Group’s reported results and  
financial position.

•  IFRS 15 ‘Revenue from Contracts with Customers’ is effective for the Group from 1 September 2018. This standard sets out 
requirements for revenue recognition from contracts with customers under a five-step model to apportion revenue against 
performance obligations within a contract based upon the transfer of control. Revenue and profit on the sale of units is recognised 
when substantially all the risks and rewards of ownership have transferred to the customer, which is deemed to occur at legal 
completion. There is no change to this accounting treatment under the recognition criteria within IFRS 15. 

Part-exchange properties - Currently the income and costs associated with part-exchange properties are recognised on  
a net basis within cost of sales. Under IFRS 15 the requirement will be to present the non-cash consideration received from  
a customer within revenue. The subsequent sale of the property will be accounted for as a separate contract, with the income 
and associated costs being recognised within other operating income and expenditure. The impact on the Group for FY18 if IFRS 
15 was adopted would be a decrease to cost of sales of £1.8m, but an increase to other expenditure of £1.8m. This change is 
presentational only and has no impact on profit. 

The full impact of this change on the Group will be re-stated using the full retrospective transition method.

The above items will have no impact on the Group’s cash flows.

•  IFRS 16 ‘Leases’ replaces IAS 17 ‘Leases’ and is effective for the Group from 1 November 2019. This standard brings significant 

changes to the accounting of leases by lessees. IFRS 16 requires the recognition of a ‘right-of-use’ asset and a corresponding lease 
liability on the Statement of Financial Position of the lessee. In the Statement of Comprehensive Income the existing operating lease 
charges, the majority of which is currently recognised within operating profit, will be replaced by a depreciation charge against the 
‘right-of-use’ asset. Additionally, there will be an interest cost in relation to the lease liability which will be recognised within finance 
expenses. The IASB has included an optional exemption, for lessees, for certain short-term leases and leases of low-value assets, 
however, this exemption can only be applied by lessees. 

It is expected that the implementation of the standard will increase both the assets and liabilities of the Group. The impact of the 
standard continues to be assessed but is not expected to be material to the net assets or profit of the Group. 

Amendment to IFRS 2 ‘Share-based Payments’, Amendment to IFRS 4 ‘Insurance Contracts’ regarding the implementation  
of IFRS 9 ‘Financial Instruments’, and Annual Improvements 2014-2016, all effective from 1 January 2018, do not have  
a significant impact on the Group’s financial statements.

Annual Improvements 2015-2017, Amendment to IAS 28 ‘Investments in Associates and Joint Ventures’, IFRIC 23 ‘Uncertainty  
over Income Tax Treatments’, and Amendments to IAS 19 ‘Employee Benefits on Plan Amendment, Curtailment or Settlement’,  
all effective from 1 January 2019, are not expected to have a significant impact on the Group’s financial statements.

The potential impact of the above standards and interpretations is still being assessed by the Group. 

3. Critical accounting judgements and key sources of estimation uncertainty
In the application of the Group’s accounting policies, the Directors are required to make judgements, estimates and assumptions  
about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The estimates and associated 
assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from  
these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in  
the period in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if  
the revision affects both current and future periods.

158

McCarthy & Stone plcNotes to the Consolidated Financial Statements continued 

3. Critical accounting judgements and key sources of estimation uncertainty continued

Critical judgements in applying the Group’s accounting policies

In applying the Group’s accounting policies, one critical judgement has been made in relation to exceptional items. A judgement 
has been made that the items in FY18 are of significant cost, non-recurring and unusual to the normal activity of the Group  
and therefore a decision was made to reclassify these items separately on the face of the Consolidated Statement of 
Comprehensive Income.

No other critical judgements are deemed to have been made that have a material effect on the amounts recognised in the  
financial statements.

Assumptions and other sources of estimation uncertainty

The following are assumptions the Group makes about the future, and other sources of estimation uncertainty at the end of the 
reporting period. 

Critical assumptions and major sources of estimation uncertainty

The Group does not have any key assumptions concerning the future, or other key sources of estimation uncertainty in the 
reporting period that may have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities 
within the next financial year. 

Other assumptions and sources of estimation uncertainty

These assumptions and sources of estimation uncertainty carry risk of resulting in a material adjustment to the carrying amounts  
of assets and liabilities over the longer-term.

Impairment of goodwill

Goodwill is tested to determine whether the estimation of the value in use of the CGU is greater than the carrying value of the 
asset. The value in use calculation includes an estimate of the future forecast cash flows and requires the determination of a 
suitable discount rate in order to calculate the present value of the cash flows. Details of the impairment review calculation  
and sensitivity analysis performed are included in note 15.

Fair value of shared equity receivables

Shared equity receivables are recognised at the fair value of future anticipated cash receipts that takes into account the 
Directors’ view of an appropriate discount rate, a new build premium, future house price movements and the expected timing  
of receipts. Shared equity receivables are reviewed at each reporting date using a variety of estimates that anticipate future cash 
flow from assets. Further information regarding the assumptions and sensitivity effects of a reasonable possible change across  
all schemes can be seen within note 27. The significant risk is specifically pinpointed to the Group’s substantially largest shared 
equity scheme which was offered between FY12 and FY17 of which the revaluation is driven by changes in discount rates and 
house price inflation. Should both of these assumptions be impacted by a reasonably possible change of a 1% increase or 
decrease, the effect has been illustrated below:

Increase
assumptions by 1% 
£m

Decrease
assumptions by 1% 
£m

Discount rate

House price inflation

(1.7))

1.9)

1.9)

(1.7)

Cost capitalisation of overheads

Within inventory there are a number of areas of estimation uncertainty, including determination of site margin, of which  
cost capitalisation of overheads is the most significant. Inventory includes a proportion of design, procurement, construction,  
health & safety, commercial and planning costs. Costs associated with these functions are reviewed by management to  
attribute those costs relating directly to the cost of the developments to inventory and those that relate to general business 
overheads to expenses. The assumptions used are reviewed annually by the function heads before being proposed to the  
Risk and Audit Committee.

Cost capitalisation involves estimates of the proportion of costs that are directly attributable to sites. The key source of  
estimation uncertainty in this area relates to the percentage of time spent by our regions on directly attributable site activities.  
The percentage of their time which is capitalised ranges between 69-85% (2017: 77-93%) for the various functions. Overhead 
costs capitalised at 31 August 2018 amount to £23.7m (2017: £23.2m). If the prior year cost capitalisation rates were to be used, 
the value of the overhead costs capitalised would have increased by £0.2m.

159

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNotes to the Consolidated Financial Statements continued 

4. Revenue

Unit sales
FRI revenue

2018
£m

642.8)
28.8)

671.6)

2017
£m

631.8)
29.1)

660.9)

All unit sales revenue arose from the sale of properties. All revenue was generated within the UK. No individual customer is 
significant to the Group’s revenue in any period. 

Proceeds received from the disposal of part-exchange properties, which are not included in revenue were £88.1m (2017: £11.6m). 
These are recognised on a net basis within cost of sales on the basis that they are incidental to the main revenue-generating 
activities of the Group. The net loss on disposal of these properties was £1.0m (2017: profit of £0.1m).

5. Profit before tax
Profit before tax has been arrived at after charging:

Amortisation of intangibles
Depreciation of property, plant and equipment
Operating lease arrangements
  Land and buildings
  Plant and machinery
Cost of inventories recognised as an expense
Staff costs
Share-based payments charge to profit or loss
Movement in inventory provision (including part-exchange properties)

Notes

13
14
24

6
28

2018
£m

2.6)
1.1)

1.7)
2.6)
480.0)
94.0
0.8)
1.5)

2017
£m

2.4)
1.1)

1.4)
2.5)
457.1)
88.4)
0.9)
1.2)

160

McCarthy & Stone plcNotes to the Consolidated Financial Statements continued 

5. Profit before tax continued 

Reconciliation to underlying operating profit and profit before tax

The following tables present a reconciliation between the statutory profit measures disclosed on the Consolidated Statement of 
Comprehensive Income and the underlying measures used by the Board to appraise performance.

Exceptional items are items which, due to their one-off, non-trading and non-recurring nature, have been separately classified by 
the Directors in order to draw them to the attention of the reader. 

Adjusted cost items are items which are quantitively or qualitatively material and are presented separately within the Consolidated 
Statement of Comprehensive Income. The Directors are of the opinion that the separate presentation of these items provides 
helpful information about the Group’s underlying business performance. Amortisation of brand has been adjusted in order to 
reconcile to underlying operating profit and underlying profit before tax given the Directors do not believe this cost reflects the 
underlying trading of the business. 

Exceptionals

Year ended 31 August 2018

Operating profit
Finance income
Finance expense

Profit before tax
Income tax expense

Profit for the year 

Attributable to non-controlling interest

Attributable to owners of the Company

Earnings per share
  Basic (p per share)
  Diluted (p per share)

Notes

8
9

           Exceptional

     Adjusted cost

Statutory 
£m

Administrative 
costs 
£m

 Amortisation 
of brand 
£m

Underlying 
£m

63.5)
0.4 
(5.8)

58.1
(11.6)

46.5

0.3)

46.2)

8.6
8.6

2.0)
-)
-)

2.0)
(0.4)

1.6

-)

1.6

0.3 
0.3 

2.0
-
-

2.0
(0.4)

1.6

-

1.6)

0.3
0.3

67.5)
0.4)
(5.8)

62.1
(12.4)

49.7

0.3)

49.4)

9.2
9.2

The exceptional administrative costs in 2018 represent third-party advisory fees and redundancy costs incurred in relation to the 
strategic review. Total costs for the strategic review are expected to be c.£25.0m and therefore deemed to be a material exceptional 
item (see note 31).

The net cash outflow from exceptional administrative expenses described above was £0.4m (2017: £nil).

Year ended 31 August 2017

Operating profit
Finance income
Finance expense

Profit before tax
Income tax expense

Profit for the year

Attributable to non-controlling interests

Attributable to owners of the Company

Earnings per share
  Basic (p per share)
  Diluted (p per share)

Notes

8
9

           Exceptional

     Adjusted cost

Statutory 
£m

Administrative 
costs 
£m

 Amortisation 
of brand 
£m

Underlying 
£m

94.2)
1.6
(3.7)

92.1
(17.7)

74.4

0.2)

74.2)

13.8
13.8

-)
-)
-)

-)
-)

-)

-)

-)

-)
-)

2.0
-
-

2.0
(0.4)

1.6

-

1.6)

0.4
0.4

96.2)
1.6)
(3.7)

94.1
(18.1)

76.0

0.2)

75.8)

14.2
14.2

161

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS  
  
Notes to the Consolidated Financial Statements continued 

5. Profit before tax continued 

Key profit related metrics, underlying operating profit margin and return on capital employed (‘ROCE’), have been reconciled below:

Underlying operating profit margin: calculated as underlying operating profit (being operating profit adding back amortisation of 
brand and exceptional administrative expenses) divided by revenue.

ROCE: calculated by dividing underlying operating profit by the average of opening and closing tangible gross asset value (‘TGAV’ 
- calculated as tangible net asset value less net cash) in the year.

Revenue

Operating profit
Operating profit margin

Amortisation of brand
Exceptional administrative expenses

Underlying operating profit
Underlying operating profit margin

Opening net assets
Opening goodwill (note 12)
Opening intangible assets (note 13)

Opening tangible net asset value
Opening net cash (note 22)

Opening tangible gross asset value

Closing net assets
Closing goodwill (note 12)
Closing intangible assets (note 13)

Closing tangible net asset value
Closing net cash (note 22)

Closing tangible gross asset value

Average tangible gross asset value

Underlying operating profit

ROCE

Auditor’s remuneration

Fees payable to the Group’s auditor
  Audit of the Company and Consolidated Financial Statements
  Audit of the Company’s subsidiaries
  Audit-related assurance services
  Other services

2018
£m

671.6

63.5
9%

2.0
2.0

67.5
10%

745.7
(41.7)
(27.6)

676.4
(30.7)

645.7

763.4
(41.7)
(26.1)

695.6
(4.0)

691.6

668.7

67.5

10%

2018
£m

0.2)
-)
-)
-)

0.2)

2017
£m

660.9

94.2
14%

2.0
 -

96.2
15%

64
698.1
(41.7)
(29.6)

626.8
(52.8)

574.0

745.7
(41.7)
(27.6)

676.4
(30.7)

645.7

609.9

96.2

16%

2017
£m

0.2)
-)
-)
-)

0.2)

Audit of the Company’s subsidiaries amounted to £30,000 (2017: £30,000). Audit-related assurance services amounted to £37,500 
(2017: £35,000) in respect of a review of the half year results. Other services amounted to £1,600 (2017: £nil) in respect of room hire 
at the Deloitte Academy. There were no other fees payable to the Group auditor in the year. 

162

McCarthy & Stone plc 
 
 
 
 
 
Notes to the Consolidated Financial Statements continued 

6. Staff costs
Staff costs for the year include Directors’ emoluments, which are detailed within this note:

Wages and salaries1
Social security costs
Other pension costs
Share-based payments
Termination payments

2018
£m

79.8
8.4
4.1
0.8
0.9

94.0

2017
£m

76.2
8.0
2.6
0.9
0.7

88.4)

1 The 2017 wages and salaries figure has been updated in the table above following the identification of an error reflecting 
  a double counting of an adjustment in the preparation of this note in the prior year.

The average monthly number of persons, including Executive Directors, employed by the Group during the year was as follows:

Office management and staff
House managers
Construction staff

2018
Number

995) 
1,166)
241)

2,402)

2017
Number

902)
1,024)
219)

2,145)

Staff costs include an average of 942 persons employed during the year from YourLife Management Services Limited (2017: 823),  
a 50% subsidiary held by the Group.

At 31 August 2018 the Group employed 2,512 people (2017: 2,264).

Directors’ emoluments 

Amounts recognised in respect of Board Directors’ emoluments:

Wages and salaries
Social security costs
Share-based payments
Other pension costs1
Termination payments

2018
£m

1.9) 
0.3)
-)
0.2)
0.5)

2.9)

1 Includes salary supplements in lieu of pension

The emoluments of the highest paid Director was £1.3m (2017: £1.0m), including pension contributions of nil (2017: nil).  
The number of Directors in the Company pension plan was one (2017: two).

7. Other operating income

Net rental income
Other income
Non-core business revenue

2018
£m

0.3)
9.5)
1.5)

11.3)

Other income arises on the services provided by Group subsidiaries to manage certain developments. Non-core business  
revenue relates to income such as customer extras. Within net rental income, there are gross ground rents received and paid  
of £5.6m (2017: £4.4m). 

2017
£m

1.7
0.2
0.3
0.2
..-

)2.4

2017
£m

0.3)
7.7
0.9

8.9)

163

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNotes to the Consolidated Financial Statements continued 

8. Finance income

Gain in fair value of shared equity receivables
Interest income received

9. Finance expense

Loan interest and overdraft fees
Promissory note interest and fees
Refinancing issue costs
Loss in fair value of shared equity receivables

2018
£m

0.3)
0.1)

0.4)

2018
£m

3.6)
0.1
0.6)
1.5)

5.8)

The total interest expense, determined using the effective interest method, for financial liabilities that are not classified as at fair 
value through profit of loss was £3.0m (2017: £2.3m).

10. Income tax expense

Corporation tax charges
  Current year
  Adjustments in respect of prior years
Deferred tax charges
  Current year

Notes

18

2018
£m

11.3
-

0.3

11.6)

2017
£m

1.5
0.1

1.6

2017
£m

3.1
0.1
0.5
-

3.7)

2017
£m

17.7)
(0.3)

0.3)

17.7)

The tax charge for each year can be reconciled to the profit before tax per the Consolidated Statement of Comprehensive Income 
as follows:

Profit before tax

Tax charge at the UK corporation tax rate of 19.00% (2017: 19.58%)
Tax effect of
  Expenses that are not deductible in determining taxable profit
  Income not taxable in determining taxable profit
  Adjustments in respect of previous periods
  Share options timing difference
  Other reconciling items

Tax charge for the year

2018
£m

58.1)

11.0

0.3
-
-
0.3
-

11.6)

2017
£m

92.1

18.0)

0.1
(0.1)
(0.3)
0.2
(0.2)

17.7)

The rate of corporation tax was lowered to 19% from 1 April 2017 and to 17% with effect from 1 April 2020. The UK deferred tax 
liabilities at 31 August 2018 have been calculated based on the appropriate rate at which the liability will unwind.

164

McCarthy & Stone plcNotes to the Consolidated Financial Statements continued 

11. Earnings per share
Basic earnings per share is calculated as the profit for the financial period attributable to owners of the Company divided by the 
weighted average number of shares in issue during the period. The actual weighted average number of ordinary shares during the 
full year ended 31 August 2018 was 537.3m for the basic and 538.6m for the diluted calculations, giving a statutory earnings  
per share for the year ended 31 August 2018 of 8.6p for basic and 8.6p for diluted.

Profit attributable to owners of the Company (£m)
Weighted average no. of shares (m)

Basic earnings per share (p)

2018

46.2) 
537.3) 

8.6)

2017

74.2) 
537.3) 

13.8

For diluted earnings per share, the weighted average number of shares in issue is adjusted to assume the conversion of all 
potentially dilutive ordinary shares. At 31 August 2018, the Company had two categories of potentially dilutive ordinary shares:  
5.8m nil cost share options under the LTIP and 4.1m 167.4p share options under the SAYE.

A calculation is done to determine the number of shares that could have been acquired at fair value based on the aggregate of  
the exercise price of each share option and the fair value of future services to be supplied to the Group, which is the unamortised 
share-based payments charge. The difference between the number of shares that could have been acquired at fair value and the  
total number of options is used in the diluted earnings per share calculation.

Profit used to determine diluted EPS (£m)
Weighted average number of shares (m)
Adjustments for
   Share options - LTIP (m)
Shares used to determine diluted EPS (m)

Diluted earnings per share (p)

12. Goodwill

Cost 
At 1 September 2016 and 31 August 2017 and 2018

Carrying amount
At 1 September 2016 and 31 August 2017 and 2018

2018

46.2) 
537.3) 

1.3) 
538.6)

8.6

2017

74.2 
537.3 

0.3 
537.6

13.8 

£m

41.7 

41.7

No impairment losses have been recognised in any of the reporting periods presented herein.

Goodwill arose as a result of an acquisition in 2009 of the assets and liabilities of Monarch Realisations 1 plc. As the goodwill relates 
to the business as a whole, it is allocated to the single CGU as defined in note 1. For key assumptions in determining recoverable 
amounts in goodwill impairment testing, refer to note 15.

165

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNotes to the Consolidated Financial Statements continued 

13. Intangible assets

Cost
At 1 September 2016
Additions

At 31 August 2017
Additions

At 31 August 2018

Amortisation
At 1 September 2016
Charge for the year

At 31 August 2017
Charge for the year

At 31 August 2018

Carrying amount
At 31 August 2017

At 31 August 2018

Brand
£m

41.4)
-)

41.4)
-)

41.4)

(15.3)
(2.0)

(17.3)
(2.0)

(19.3)

24.1

22.1

Software
£m

4.3)
0.4

4.7
1.1

5.8)

(0.8)
(0.4)

(1.2)
(0.6)

(1.8)

3.5)

4.0)

Total
£m

45.7
0.4

46.1
1.1

47.2)

(16.1)
(2.4)

(18.5)
(2.6)

(21.1)

27.6)

26.1

Brand assets represent the McCarthy & Stone brand name purchased as part of the business combination in 2009. Brand assets 
have 10 years and 7 months of useful life remaining. 

All amortisation charged is recognised in administrative expenses in the Consolidated Statement of Comprehensive Income.

14. Property, plant and equipment

Cost
At 1 September 2016
Additions
Disposals

At 31 August 2017
Additions
Disposals

At 31 August 2018

Accumulated depreciation and impairment
At 1 September 2016
Charge for the year
Eliminated on disposals

At 31 August 2017
Charge for the year
Eliminated on disposals

At 31 August 2018

Carrying amount
At 31 August 2017

At 31 August 2018

166

)

)

£m

7.2
0.7 
(0.1)

7.8)
0.8)
(2.4)

6.2)

(4.3)
(1.1)
-)

(5.4)
(1.1)
2.4)

(4.1)

2.4)

2.1)

McCarthy & Stone plc  
Notes to the Consolidated Financial Statements continued 

15. Impairment testing
During the periods reported in the financial statements, no impairments have been recognised against the Group’s assets.  
For each reported period, management have performed an impairment review of goodwill, being an indefinitely lived asset.  
The Group only has one CGU, as defined in note 1.

The recoverable amount (value in use) was determined by discounting the forecast future cash flows of the CGU. Three years of  
net operating cash flows were calculated using the Group’s three year business plan for FY19-21. The cash flows for FY22 reflected 
additional investment in land and build compared to FY21 and were extrapolated in perpetuity assuming no growth rate in line with 
the new steady state business strategy. The key assumptions for the value in use calculation were:

•  Discount rate: this is a pre-tax rate that reflects current market assessments of the time value of money and risks specific to the 
business. Accordingly, the rate of 10.0% (FY17: 11.3%) is considered by the Directors to be the appropriate pre-tax risk adjusted 
discount rate, being the Group’s estimated long-term pre-tax weighted average cost of capital 

•  Sales completion volumes: these are calculated on a site-by-site basis for the first three years dependent upon regional market 

conditions, taking into account historic sales curves and expected reservation rates

•  Expected changes in selling prices: these are calculated on a site-by-site basis for the first three years dependent upon regional 
market conditions, pricing for existing pipeline sites and product type. Consistent with FY18, no house price inflation has been 
assumed

•  FRI income: this is based on the assumption that the Group will continue selling FRI during FY19-21

•  Expected build costs: these are calculated on a site-by-site basis for the first three years dependent upon the expected costs of 
completing all aspects of each individual development and management best estimate to deliver build cost reductions as part of 
the new strategy. Build cost inflation is expected to continue at 3-4%

These assumptions are reviewed and revised annually in light of current economic conditions and the future outlook for the business.

The result of the value in use exercise concluded that the recoverable amount of the CGU exceeded its carrying value by £407.8m 
and there has been no impairment to goodwill.

Management has modelled two scenarios by applying reasonably possible downsides to each of the key assumptions applied in 
the value in use calculations.  

Scenario 1: Management have performed a sensitivity analysis based on an increase in the pre-tax discount rate by 1% reflecting  
a potential change in the market assessments of the time value of money. This sensitivity analysis showed that no goodwill 
impairment would arise under this scenario.

Scenario 2: Management have performed a sensitivity analysis by combining several downsides assuming that the appropriate 
steps are taken to mitigate the impact of the downsides. These were as follows:

•  Based on continuing subdued secondary housing market and current reservation rates, management have applied 10.3%  

volume downside in FY19 and 5.4% downside in FY20-21

•  Management have applied a 7.5% downside on pricing in the South East and North London region from March 2019, reflecting 

pressures in the market in these geographical regions and a 2.5% downside in all other regions in FY20 and FY21

•  Additionally, management have modelled the removal of FRI income in FY20 and FY21 given the uncertainty over the long-term 

sustainability of this revenue stream

•  All build cost savings targeted as part of the strategic review have been removed from the model

•  Management have assumed that this scenario will be mitigated by aborting uncommitted land purchases and related build costs

This sensitivity analysis showed that no goodwill impairment would arise under this scenario.

No impairment charges were recorded on items of property, plant and equipment throughout the current or prior year.

16. Inventories

Land held for development
Sites in the course of construction
Finished stock
Part-exchange properties

2018
£m

99.6)
290.3)
385.9)
41.7)

817.5

2017
£m

148.6
341.2
238.7
31.9

760.4

Days in inventory amounted to 590 days in 2018 (2017: 582 days). 

Inventory days are calculated by taking year end inventory (excluding part-exchange properties) divided by cost of inventories 
recognised as an expense.

167

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNotes to the Consolidated Financial Statements continued 

17. Trade and other receivables

Trade and other receivables due in less than one year
Trade receivables
Other debtors and prepayments

Trade and other receivables due in greater than one year
Secured mortgages
Shared equity receivables

2018
£m

11.9)
10.5)

22.4)

2018
£m

2.8)
25.0)

27.8)

2017
£m

)

2.1
7.4

9.5

2017
£m

)
3.2
28.9

32.1

Secured mortgages disclosed above are classified as loans and receivables and are measured at amortised cost. Shared equity 
receivables are classified as financial assets measured at fair value through profit or loss.

The Directors consider that the carrying amounts of trade and other receivables and non-current receivables approximates their  
fair value.

18. Deferred tax
The following are the major deferred tax liabilities recognised by the Group:

At 1 September 2016
Statement of Comprehensive Income charge

At 31 August 2017
Statement of Comprehensive Income charge

At 31 August 2018

Other  
temporary 
differences 
£m

(1.5)
(0.3)

(1.8)
(0.3)

(2.1)

Total
£m

(1.5)
(0.3)

(1.8)
(0.3)

(2.1)

The movement in other temporary differences mostly relate to tax and accounting differences in the treatment of share-based 
payments.

Deferred tax assets of £0.1m (2017: £0.1m) in relation to capital losses carried forward of £0.3m (2017: £0.3m) were not recognised 
as, despite there being no expiry date for these losses, there is insufficient evidence that they will ever be utilised.

19. Trade and other payables

Trade payables
Other taxes and social security costs
Accrued expenses
Other creditors and deferred income

2018
£m

25.9
2.1
58.0
28.9

114.9)

2017
£m

22 22.7)
1.9)
42.6)
18.2)

85.4)

Trade payables and accrued expenses principally comprise amounts outstanding for trade purchases and ongoing costs.  
The average credit period taken for trade purchases was 18 days during 2018 (2017: 20 days). 

No material interest costs have been incurred in relation to such payables. The Group policy is to ensure that payables are paid 
within the pre-agreed credit terms and to avoid incurring penalties and/or interest on late payments. Other creditors include sales 
taxes, property taxes and customer deposits. The Directors consider that the carrying amount of trade payables approximates their 
fair value.

No trade payables are purchased on extended payment terms.

168

McCarthy & Stone plc 
Notes to the Consolidated Financial Statements continued 

20. Land payables

Land payables

2018
£m

56.9)

2017
£m

)67.4)

Land payables relate to payments due in respect of land which has been purchased under an unconditional contract.

21. Borrowings 

Long-term borrowings
Loans (Revolving Credit Facility)
Unamortised issue costs
Promissory notes

Revolving Credit Facility

2018
£m

43.0)
(1.6)
10.0)

51.4)

2017
£m

22 10.0)
(2.0)
-)

8.0)

Outstanding at 31 August

2018
£m

43.0)

2017
£m

10.0)

Maturity

May 2021

The Group has in place a Revolving Credit Facility (‘RCF’) which during the year has been extended from £200m to £250m for a 
period of 12 months from February 2018 and matures in May 2021.

The RCF imposes financial covenants which test the Group’s ‘interest cover’, ‘net tangible assets’ and ‘gearing’ all of which the 
Group is compliant with. 

The nominal interest rate of the £250m RCF is 1, 3 or 6 month LIBOR + 1.6% (2017: 1, 3 or 6 month LIBOR + 1.6%) depending on 
the length of the drawdown. As at 31 August 2018, £43.0m (2017: £10.0m) was drawn. The RCF is secured by a floating charge 
over the assets of McCarthy & Stone plc, McCarthy & Stone Retirement Lifestyles Limited, McCarthy & Stone (Developments) 
Limited, McCarthy & Stone (Extra Care Living) Limited and McCarthy & Stone Total Care Management Limited.

A reconciliation of liabilities arising from financing activities has been detailed below:

Long-term borrowings
   Loans
   Unamortised issue costs

Short-term borrowings
   Promissory notes

Total liabilities from 
financing activities

2017
£m

 Cash flow

 Non-cash changes

At 1 September 2016

Net cash flow

issue costs

promissory notes

At 31 August 2017

Amortisation of  

Issue of  

 55.0
(2.5)

11.3

63.8)

(45.0)
-

(11.3)

(56.3)

-
0.5

-

0.5

2018
£m

-
-

-

 -

10.0)
(2.0)

-)

8.0

 Cash flow

 Non-cash changes

At 1 September 2017

Net cash flow

issue costs

promissory notes

At 31 August 2018

Amortisation of  

Issue of  

Long-term borrowings
   Loans
   Unamortised issue  costs
   Promissory notes

Total liabilities from 
financing activities

 10.0
(2.0)
-

8.0

33.0
-
-

33.0

-
0.4
-

0.4

-
-
10.0

 10.0

43.0)
(1.6)
10.0)

51.4)

169

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements continued 

22. Net cash

Loans and borrowings
Add back unamortised issue costs
Cash and cash equivalents

Net cash
Add back land-related promissory notes

Net cash excluding land-related promissory notes

2018
£m

51.4)
1.6)
(57.0)

(4.0)
(10.0)

(14.0)

2017
£m

22 8.0)
2.0)
(40.7)

22 (30.7)
-)

22 (30.7)

Net cash is a non-GAAP measure and is calculated as cash and cash equivalents less long-term and short-term borrowings 
(excluding unamortised debt issue costs and land-related promissory notes). 

23. Share capital
The Company has one class of ordinary shares which carry no right to fixed income. There is no limit to authorised share capital.

Allotted and issued ordinary shares
8p each fully paid: 537,329,434 ordinary shares (2017: 537,329,434)

Allotment of shares during the year
At 1 September 
Issuance to satisfy early exercises under the SAYE

At 31 August

Dividends on equity shares

2018
£m

43.0)

2018
Number 
’000

2017
£m

22 43.0)

2017
Number 
’000

537,329)
-)

22 537,314)
15)

537,329)

22 537,329)

The interim dividend of 1.9p (2017: 1.8p) was approved by the Board on 10 April 2018 and paid on 8 June 2018 to all ordinary 
shareholders on the register of members at the close of business on Friday 4 May 2018. The ex-dividend date was 3 May 2018.  
The final dividend proposed by the Board is 3.5p (2017: 3.6p) per share resulting in a total ordinary dividend for the year of 5.4p 
(2017: 5.4p). It will be paid on 1 February 2019 to those shareholders who are on the register at 4 January 2019 subject to approval 
at the Company’s Annual General Meeting. The ex-dividend date is 3 January 2019. These financial statements do not reflect the 
final dividend payment.

The cost of the dividends paid within the financial year amounted to £29.6m (2017: £28.5m).

24. Operating lease arrangements

Minimum lease payments under operating leases recognised as an expense during the year

2018
£m

4.3)

2017
£m

22 3.9)

At year end the Group had outstanding commitments for future minimum lease payments under non-cancellable operating leases, 
which fall due as follows:

Within one year
In the second to fifth years inclusive
After five years

Outstanding commitments for future minimum lease payments

2018
£m

4.2
5.5
1.0

10.7

2017
£m

22 4.3
6.9
1.1

22 12.3

Operating lease payments typically represent rentals payable by the Group for its office properties and cars. Rent reviews and 
break clauses apply to leased property agreements.

170

McCarthy & Stone plc 
Notes to the Consolidated Financial Statements continued 

25. Notes to the cash flow statement

Profit for the financial year
Adjustments for
  Income tax expense
  Amortisation of intangible assets
  Share-based payments charge
  Depreciation of property, plant and equipment
  Finance expense
  Finance income

Operating cash flows before movements in working capital

(Increase)/decrease in trade and other receivables
Increase in inventories
Increase in trade and other payables

Cash generated by operations

Interest received
Interest paid
Income taxes paid

Net cash flow from operating activities

Cash and cash equivalents

Cash and bank balances

Notes

10
13
28
14
9
8

2018
£m

46.5)

11.6)
2.6)
0.8)
1.1)
5.8)
(0.4)

68.0

(9.8)
(47.1)
19.1)

30.2

0.1)
(4.0)
(11.5)

14.8

Restated 
2017
£m

74.4)

17.7)
2.4)
0.9)
1.1)
3.7)
(1.6) 

98.6)

0.1)
(74.6)
5.4)

29.5)

0.1)
(2.9)
(19.2)

7.5)

57.0

40.7)

Prior year comparatives have been restated whereby the repayment of £11.3m of promissory notes, which are classified as 
borrowings in the balance sheet, has been reclassified. Previously the repayment was classified as an operating cash flow.  
The restatement arose following an enquiry by the Financial Reporting Council as a result of which the Group concluded that, 
in order to comply with IAS 7 ‘Statement of Cash Flows’, these movement should be classified as financing activities.

The review conducted by the FRC was based solely on the Group’s published Annual Report and does not provide any assurance 
that the report and financial statements are correct in all material respects. 

Cash and cash equivalents comprise cash and bank balances and short-term bank deposits with an original maturity of three 
months or less, net of outstanding bank overdrafts.

The increase in trade and other payables includes the movement in land payables.

26. Retirement benefit schemes
The Group operates a defined contribution retirement benefit scheme which is open to all employees.

Other than amounts that are deducted from employees’ remuneration and accrued pending payment to the benefit scheme, no 
further obligations fall on the Group as the assets of these arrangements are held and managed by third parties entirely separate 
from the Group.

The benefit scheme charge for the period represents contributions payable to the benefit scheme and amounted to £4.1m for  
the year ended 31 August 2018 (2017: £2.6m). Unpaid contributions amounted to £0.4m as at 31 August 2018 (2017: £0.3m).

171

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNotes to the Consolidated Financial Statements continued 

27. Financial risk management
The Group’s financial instruments comprise cash, bank loans and overdrafts, trade receivables, other financial assets and trade and 
other payables.

Categories of financial instruments
Financial assets
Fair value through profit or loss
  Shared equity receivables
Loans and receivables
  Cash and cash equivalents
  Trade and other receivables
  Secured mortgages

Financial liabilities
Other financial liabilities
  Trade and other payables
  Land payables
  Loans
  Land-related promissory notes

Capital risk management

2018
£m

25.0

57.0
13.3
2.8

98.1

89.5
56.9
41.4
10.0

197.8

2017
£m

28.9

40.7
2.7
3.2

75.5

77.2
67.4
8.0
-

152.6

The Group manages its capital (being debt, cash and cash equivalents and equity) to ensure entities within the Group have a strong 
capital base in order to continue as going concerns, to maintain investor and creditor confidence and to provide a basis for the 
future development of the business while maximising the return to stakeholders.

The RCF imposes financial covenants, which is normal for such agreements, all of which the Group is compliant with. The Group 
manages a robust internal forecasting and review process to ensure it operates within these capital requirements. 

The Group does not routinely make additional issues of capital, other than for the purpose of raising finance for the management  
of the cost of capital of the Group or to fund significant developments designed to grow value in future.

Share-based payment schemes allow senior employees of the Group to participate in the ownership of the Group in order to 
ensure the senior employees are focused on growing the value of the Group to achieve the aims of all shareholders.

Financial risk management

The Group’s finance function is responsible for all aspects of corporate treasury. It co-ordinates access to financial markets and 
monitors and manages the financial risks relating to the operations of the Group through internal reports which analyse exposures 
by degree and magnitude. The risks reviewed include market risk (including currency risk, fair value interest rate risk and price risk), 
credit risk, liquidity risk and cash flow interest rate risk.

Housing market risk management

The Group’s activities expose it primarily to macroeconomic risks such as deflation and the cyclical nature of UK property prices.  
A deterioration in the economic outlook could have a significant impact on the Group’s financial performance and the Group has 
the following procedures which mitigate its market-related operational risk:

•  The Group closely monitors industry indicators and assesses the potential impact of different economic scenarios

•  Decisions to allocate new capital to land and build are managed centrally through the Group Investment Committee,  
membership of which includes the Chief Executive Officer, the Chief Financial Officer and the Land & Planning Director

•  The Group aims to maintain a geographical and product spread of developments to ensure that it is not reliant on one particular 

location, development or product

•  The Group undertakes a weekly review of sales, reservations and incentives at regional and Group level

172

McCarthy & Stone plcNotes to the Consolidated Financial Statements continued 

27. Financial risk management  continued
The value of the Group’s house price linked financial assets is sensitive to UK house prices since the amount repayable is 
dependent upon the market price of the property to which the asset is linked. At 31 August 2018 if UK house prices were 1% lower 
for a one-year period and all other variables were held constant, the Group’s house price linked financial assets would decrease in 
value, excluding the effects of tax, by £1.7m (2017: £2.1m) with a corresponding reduction in both the result for the year and equity.

Credit risk management

Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the Group.  
The Group has a low exposure to credit risk due to the nature and legal framework of the UK housing industry. 

In certain circumstances the Group offers sales incentives resulting in a long-term debt being recognised under which the Group 
will receive a proportion of the resale proceeds of an apartment. The Group’s equity share is protected by a registered entry on the 
title and usually represents the first interest in the property. A reduction in property values leads to an increase in the credit risk of 
the Group in respect of such sales.

The credit risk relating to shared equity receivables is deemed immaterial as the value is recovered though subsequent disposal of 
the related asset. As a result, management consider the credit quality of these receivables to be good in respect of the amounts 
outstanding, resulting in low credit risk. Exposure to house price sensitivity is built into the fair value calculation.

The Group does not have any significant credit risk exposure to any single counterparty or group of counterparties having similar 
characteristics. The Group defines counterparties as having similar characteristics if they are related entities. There is no material 
concentration of credit risk in respect of one individual customer.

The carrying amount recorded for financial assets in the financial statements is net of impairment losses and represents the  
Group’s maximum exposure to credit risk. No guarantees have been given in respect to third parties. 

Liquidity risk management

Liquidity risk is the risk that the Group will encounter difficulty in meeting obligations associated with financial liabilities. The Group’s 
strategy in relation to managing liquidity risk is to ensure that the Group has sufficient cash flow liquid funds to meet all its potential 
liabilities as they fall due. The Group produces cash flow forecasts to monitor the expected requirements of the Group against the 
available facilities. The principal risks with these cash flows relate to achieving the level of sales volumes and prices in line with  
current forecasts.

The maturity of the financial liabilities of the Group at 31 August 2017 and 2018 are as follows:

Loans (net of borrowing costs)
Financial liabilities carrying no interest

Total

Loans (net of borrowing costs)
Other financial liabilities carrying interest
Financial liabilities carrying no interest

Total

2017

Carrying 
value £m

Contractual 
cash flows £m

Within 1 year 
£m

1-5 years 
£m

8.0
144.6

152.6

15.2)
144.6)

159.8)

2018

1.4
144.6

146.0

13.8
-

13.8)

Carrying 
value £m

Contractual 
cash flows £m

Within 1 year 
£m

1-5 years 
£m

41.4
10.0
146.4

197.8

48.7)
10.3)
146.4)

205.4

2.2)
0.2
146.4

148.8

46.5
10.1
-

56.6 

Other financial liabilities carrying interest are promissory notes, which attract avalisation and discount fees. Financial liabilities 
carrying no interest are trade and other payables and land payables. The timing and amount of future cash flows given in the table 
above is based on the year end position.

173

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNotes to the Consolidated Financial Statements continued 

27. Financial risk management  continued
Interest rate risk management

Interest rate risk reflects the Group’s exposure to fluctuations to interest rates in the market. The risk arises because the Group’s 
RCF is subject to floating interest rates based on LIBOR. 

In the year ended 31 August 2018, if UK interest rates had been 0.5% higher or lower, as this is a reasonably possible change, and 
all other variances were held constant, the Group’s pre-tax profit would decrease/increase by £0.7m (2017: £0.5m). Calculations 
have been based on borrowing values at each month end. 

Fair value of financial instruments

Valuation techniques and assumptions applied for the purposes of measuring fair value

Fair value of financial instruments carried at amortised cost

The Directors consider that the carrying amounts of financial assets and financial liabilities recorded at amortised cost in the 
financial statements approximate their fair values.

Bank and other loans

Fair value is calculated based on discounted expected future principal and interest flows.

174

McCarthy & Stone plcNotes to the Consolidated Financial Statements continued 

27. Financial risk management continued
Fair value measurements recognised in the Consolidated Statement of Financial Position

All financial instruments are grouped into Levels 1 to 3 based on the degree to which their fair value is observable:

•  Level 1 fair value measurements are those derived from quoted prices (unadjusted) in active markets for identical assets  

or liabilities

•  Level 2 fair value measurements are those derived from inputs other than quoted prices included within Level 1 that are observable 

for the asset or liability, either directly (i.e. as prices) or indirectly (i.e. derived from prices)

•  Level 3 fair value measurements are those derived from valuation techniques that include inputs for the asset or liability that are  

not based on observable market data (unobservable inputs)

The financial instruments held by the Group that are measured at fair value are the shared equity receivables which are measured  
at fair value through profit or loss using methods associated with Level 3. At the year ended 31 August 2018, these were valued at 
£25.0m (2017: £28.9m).

Financial assets are recorded at fair value, being the estimated amount receivable by the Group, discounted to present day values.

The fair value of future anticipated cash receipts takes into account the Directors’ views of an appropriate discount rate, a new  
build premium, future house price movements and the expected timing of receipts. These assumptions cover a variety of different 
schemes and the range of assumptions used are stated below. The assumptions are reviewed at each period end.

Assumptions

Discount rate
New build premium
House price inflation
Timing of receipt 

2018

2017

3.8 to 4.4%)
0 to 5%)
0 to 6%1)
5 to 11 yrs) 

3.8 to 4.4%)
0 to 5%)
0 to 5.75%)
5 to 14 yrs)

1 We apply future HPI over the next five years based on industry forecasts. The 2019 HPI used in the calculation varies between  

2.5 - 3.5% dependent upon geographical location.

Sensitivity-effect on value of other financial assets (less)/more

Discount rate
New build premium
House price inflation
Timing of receipt

2018
Increase 
assumptions 
by 1%/1 year
£m

2018 
Decrease 
assumptions  
by 1%/1 year
£m

(2.0)
(0.2)
1.9
(0.4)

2.2
0.2
(1.7)
0.4

The fair value of the shared equity receivable is based on the external available data. The sensitivity-effect of a 1%/1 year change  
is representative of our best estimate of a reasonably possible change based on management’s expectations of changes in 
economic conditions.  

The Directors review the anticipated future cash receipts from the assets at each reporting date and the difference between the 
anticipated future receipt and the initial fair value is credited to finance income/expense.

175

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
Notes to the Consolidated Financial Statements continued 

27. Financial risk management continued
The following tables present the changes in Level 3 instruments for the years ended 31 August 2017 and 2018:

Opening balance
Additions
Disposals
Revaluation gains recognised in the statement of comprehensive income

Closing balance

Opening balance
Additions
Disposals
Revaluation gains and (losses) recognised in the statement of comprehensive income

Closing balance

2017

Shared 
equity 
receivables 
£m

29.3)
0.8)
(2.7)
1.5)

28.9)

2018

Shared 
equity 
receivables 
£m

28.9)
-)
(2.7)
(1.2)

25.0)

176

McCarthy & Stone plcNotes to the Consolidated Financial Statements continued 

28. Share-based payments
Equity-settled share-based payment plans

The Group operates three share-based payment schemes as set out below: 

Long Term Incentive Plan (‘LTIP’)

The Group’s LTIP is open to key management at the discretion of the Board. Awards under the scheme are granted in the form of 
nil-priced share options. LTIP awards will normally vest, and LTIP options become exercisable, on the third anniversary of the date 
of the grant of the LTIP award to the extent that any applicable performance conditions have been satisfied. LTIP options will remain 
exercisable for ten years after the date of the grant. Awards are to be settled by the issue of new shares or acquisition of shares in 
the market. The performance conditions for the LTIP grants are earnings per share (‘EPS’), comparative total shareholder return 
(‘TSR’) and return on capital employed (‘ROCE’). The EPS and ROCE performance conditions are priced using the Black-Scholes 
model. The TSR performance condition is a market-based condition. In order to value the TSR performance conditions against the 
FTSE 250 and peer group, a Monte Carlo simulation model is required which can simulate correlation between companies. 

LTIP

FY18 LTIP

FY17 LTIP

FY16 LTIP

Total

Date of grant
Options granted
Fair value at measurement date* (£)
Share price on date of grant (£)
Exercise price (£)
Vesting period
Expected dividend yield
Expected volatility
Risk free interest rate
Valuation model

Movements in the year:
Options at beginning of the year
Granted during the year
Exercised during the year
Lapsed during the year
Expired in the year

Options at the end of the year

Exercisable at end of the year

17 November 2017
1,916,777
1.49
1.65
-
3 years
n/a
40.00%
0.82% p.a.
Black-Scholes
 and Monte Carlo

21 December 2016
1,933,352
1.32
1.56
-
3 years
n/a
29.21%
0.23% p.a.
Black-Scholes
 and Monte Carlo

25 November 2015
1,930,524
2.12
2.32
-
3 years
n/a
26.07%
0.80% p.a.
Black-Scholes 
and Monte Carlo

-
1,916,777
-
(43,232)
-

1,873,545

-

1,876,209
-
-
(153,449)
-

1,722,760

-

1,508,310
-
-
(183,330)
-

3,384,519)
1,916,777)
-)
(380,011)
-)

1,324,980

4,921,285)

-

-)

* This is the average fair value for the three tranches of the LTIP scheme

For the FY16 LTIP and FY17 LTIP, due to the fact that there was limited share price history for McCarthy & Stone, the Company’s 
share price volatility was estimated as an average of the volatilities of the FTSE 250 over a historic period commensurate with the 
expected life of each award immediately prior to the date of grant.

For the FY18 LTIP, there is now sufficient share price history for McCarthy & Stone and therefore the expected volatility uses the 
Company’s share price volatility between the date of listing (5 November 2015) and the date of grant.

177

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNotes to the Consolidated Financial Statements continued 

28. Share-based payments continued
Sharesave Plan (‘SAYE’)

The SAYE Plan is an all-employee savings related share option plan. Employees are invited to make regular monthly contributions to 
a SAYE scheme operated by Link Asset Services. On completion of the contract period (three or five years) employees are able to 
purchase ordinary shares in the Company based on the average closing middle market price over the three days prior to the award, 
less 20% discount. There are no performance conditions. 

SAYE

Date of grant
Options granted
Fair value at measurement date (£)
Share price on date of grant (£)
Exercise price (£)
Vesting period
Expected dividend yield
Expected volatility
Risk free interest rate
Valuation model

Movements in the year:
Options at beginning of the year
Granted during the year
Exercised during the year
Lapsed during the year
Expired in the year

Options at the end of the year

Exercisable at end of the year

Total

10 December 2015
2,912,247
0.68
2.34
1.674
3 years
26.20%
26.07%
  0.8% p.a.
Black-Scholes

10 December 2015
1,197,514
0.75
2.34
1.674
5 years
28.16%
26.07%
1.2% p.a.
Black-Scholes

1,897,215
-
-
(604,774)
-

1,292,441

-

926,846
-
-
(229,203)
-

2,824,061)
-)
-)
(833,977)
-)

697,643

1,990,084)

-

-)

Expected volatility was determined by calculating the average historical volatility over a period commensurate with the expected life 
of the savings term for the SAYE options, based on the FTSE 250.

Share Incentive Plan (‘SIP’)

The SIP allows all employees to purchase shares each month from pre-tax pay, which are then held in trust. These shares can be 
sold or taken from the SIP or be left within the trust for as long as the plan remains open. All plan shares and any other assets held 
by the trustees will be held upon trust for the participants; there is therefore no impact to the Group’s financial statements in respect 
of this plan. 

Annual and Deferred Bonus Plan (‘ABP’)

The ABP incorporates the Company’s executive bonus scheme as well as a mechanism for the deferral of bonus into awards  
over ordinary shares. The Committee can determine that part of the bonus under the ABP is provided as an award of deferred 
shares, which takes the form of a £nil cost option. All employees (including the Executive Directors) of the Group are eligible to 
participate in the ABP at the discretion of the Board. At 31 August 2018 three Executive Directors were participating in the scheme. 
For the year ended 31 August 2018, one-third of the bonus earned by the previous CEO and 100% of the bonus earned by the  
CFO and the newly appointed CEO in the financial year, totalling £0.2m (2017: £0.1m), will be deferred in the form of deferred shares 
for three years, during which no performance conditions will apply. The amount deferred will be recognised over the three year 
deferral period.

Total share-based payment schemes

Analysis of the income charge:

Equity-settled share-based payments
  SAYE
  LTIP

178

2018
£m

0.8)
-)

0.8)

2017
£m

0.5
0.4

0.9

McCarthy & Stone plc 
Notes to the Consolidated Financial Statements continued 

29. Related undertakings
The entities listed below are subsidiaries or joint ventures of the Company or Group in accordance with section 409 of the 
Companies Act 2006. All entities, unless noted below, are registered in England and Wales with a registered address of:  
4th Floor, 100 Holdenhurst Road, Bournemouth, Dorset, BH8 8AQ.

Name

Notes

Company 
number

Principal activity

2018
% of shares 
owned

2017
% of shares
owned

McCarthy & Stone (Developments) Limited
McCarthy & Stone Retirement Lifestyles Limited
McCarthy & Stone (Equity Interests) Limited
McCarthy & Stone (Home Equity Interests) Limited
McCarthy & Stone Investment Properties No. 23 Limited
McCarthy & Stone (Total Care Living) Limited
McCarthy & Stone (Alnwick) Limited
McCarthy & Stone (Extra Care Living) Limited
McCarthy & Stone Total Care Management Limited
McCarthy & Stone Rental Interests No. 1 Limited
McCarthy & Stone Management Services Limited
McCarthy & Stone Lifestyle Services Limited
McCarthy & Stone Financial Services Limited
Keyworker Properties Limited
McCarthy & Stone Estates Limited
YourLife Management Services Limited
McCarthy & Stone Properties Limited
The Planning Bureau Limited
Ortus Homes Limited
McCarthy & Stone Resales Limited
Linden Court Limited  
Kindle Housing (Christchurch) Limited
Kindle Housing (Exeter) Limited
Kindle Housing (Worthing) Limited
Kindle Housing Limited
Advantage Apartments Limited
Advantage Housing Limited
Advantage Homes Limited

1
1
1

1

1
1

1
 5
1, 2
1, 2
1, 2
1
4
3, 5
3, 5
3, 5
3, 5
2, 3, 5
2, 3, 5
2, 3, 5

06622183
06622231
05663330
05984851
06496130
06069509
07517819
06897363
06897301
06897272
07166051
07165986
07798214
04213618
07165952
07153519
01925738
02207050
08658235
10716544
04322139
04737739
05692813
04239574
04088162
03697251
03697230
03697079

Holding company
Developer
Property investment
Property investment
Property investment
Property investment
Property investment
Property investment
Property investment
Property investment
Development management
Holding company
Financial services
Dormant
Dormant
Development management
Dormant
Dormant
Dormant
Property resales
Dormant
Affordable housing rental
Affordable housing rental
Affordable housing rental
Affordable housing management
Dormant
Dormant
Dormant

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
50
100
100
100
100
n/a
50
50
50
50
50
50
50

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
50
100
100
100
100
100 
50
50
50
50
50
50
50

1  These subsidiaries will take advantage of the audit exemption set out within section 479A of the Companies Act 2006 for the 

year ended 31 August 2018

2  These subsidiaries are considered dormant for the year ended 31 August 2018 and have taken advantage of the section 

394A exemption from preparing individual financial statements

3  These subsidiaries are registered at Cosmopolitan House, Old Fore Street, Sidmouth, Devon, EX10 8LS

4  This subsidiary has been dissolved during the financial year 

5  These entities are joint ventures 

McCarthy & Stone (Developments) Limited is directly owned by the Company. All other subsidiaries and joint ventures are 
indirectly owned by McCarthy & Stone plc. 

Each of the shareholdings gives the immediate parent company 100% voting rights unless stated above. YourLife Management 
Services Limited provides the parent with 50% of the voting rights, but also has the power to appoint the majority of the 
Directors. Accordingly, this gives the Group power over the relevant activities of this entity.

All shares above are classified as ‘ordinary’.

179

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements continued 

30. Related party transactions
Balances and transactions between the Company and its subsidiaries, which are related parties, have been eliminated on 
consolidation and are not disclosed in this note. Transactions between the Group and other related parties are disclosed below.

Remuneration of key management personnel

The key management personnel are the Board and the Executive Board, including Non-Executive Directors. The remuneration  
that they have received during the year is set out below in aggregate for each of the categories specified in IAS 24 ‘Related  
Party Disclosures’.

Short-term employee benefits
Social security costs
Share-based payments
Pension contributions
Termination payments

Aggregate emoluments of the highest paid director

2018
£m

2.8 
0.4 
- 
0.4
0.5) 

4.1)

1.3)

2017
£m

2.7
0.4
0.4
0.3
--

)3.8

1.0

31. Events after the balance sheet date
The following events after the reporting period required disclosure in the financial statements:

On 25 September 2018 the Group announced its new business strategy aimed at improving margins, rightsizing the operational 
cost base and evolving the business model to meet the changing needs of our customers. Total exceptional costs of c.£25.0m  
are expected across the life of the business transformation programme, with £2.0m already incurred in FY18. The majority of  
the exceptional costs are expected to come through in the first half of FY19, representing the cost of land that will no longer be 
developed, redundancy costs and further consultants’ fees.

There were no events after the reporting period that required adjustment in the FY18 financial statements.

180

McCarthy & Stone plc 
Notes to the Consolidated Financial Statements continued 

Company Statement  
of Financial Position
As at 31 August 2018

Assets
Non-current assets
Investments in subsidiaries 

Total non-current assets

Current assets
Trade and other receivables
UK corporation tax

Total current assets

Total assets

Equity and liabilities
Capital and reserves
Share capital
Share premium
Retained earnings

Equity attributable to owners of the Company

Current liabilities
Trade and other payables

Total current liabilities

Total liabilities

Total equity and liabilities

Notes

2018
£m

2017
£m

4

5

6

439.4)

439.4)

50.0 
-

50.0

489.4)

43.0)
101.6)
337.8)

482.4

7.0)

7.0)

7.0)

439.4)

439.4)

77.3) 
0.6)

77.9)

517.3)

43.0)
101.6)
367.4)

512.0)

5.3)

5.3)

5.3)

489.4)

517.3)

Notes 1 to 10 form part of the financial statements shown above.

The Company has elected to take exemption s408 of the Companies Act 2006 not to present the Company Statement of 
Comprehensive Income. The Company recorded a loss for the year of £0.8m (2017: profit of £0.7m).

These financial statements of McCarthy & Stone plc (06622199) were approved by the Board on 12 November 2018 and signed  
on its behalf by:

John Tonkiss 
Chief Executive Officer 

Rowan Baker 
Chief Financial Officer

181

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
Company Statement  
of Changes in Equity
For the year ended at 31 August 2018

Balance at 1 September 2016

Profit for the year 

Total comprehensive income for the year
Transactions with owners of the Company:
Share based payments
Dividends
Share issue related costs - tax credit

Balance at 31 August 2017

Loss for the year 

Total comprehensive loss for the year
Transactions with owners of the Company:
Share based payments
Dividends

Share 
capital
£m

43.0

Share 
premium
 £m

100.8

Retained 
earnings
£m

394.3)

-

-

-
-
-

-

-

-
-
0.8

43.0

101.6

-

-

-
-

-

-

-
-

Total
 £m

538.1

0.7

0.7

0.9
(28.5)
0.8

512.0

(0.8)

(0.8)

0.8
(29.6)

482.4

0.7

0.7)

0.9)
(28.5)
-)

367.4

(0.8)

(0.8)

0.8
(29.6)

337.8

Balance at 31 August 2018

43.0

101.6

Notes 1 to 10 form part of the financial statements shown above.

182

McCarthy & Stone plcNotes to the Company  
Financial Statements

1. Accounting policies
McCarthy & Stone plc is a public Company limited by shares incorporated in England and Wales. The Registered Office is 4th Floor, 
100 Holdenhurst Road, Bournemouth, Dorset, BH8 8AQ. The following accounting policies have been applied consistently in 
dealing with the items that are considered material in relation to the financial statements, on an ongoing basis and in accordance 
with the Companies Act 2006.

Basis of preparation

The separate Company financial statements have been prepared under the historical cost accounting rules and in accordance  
with FRS 102, The Financial Reporting Standard applicable in the United Kingdom and the Republic of Ireland.

The Company is exempt from the requirement to present its own Statement of Comprehensive Income. The Company recorded  
a loss for the year of £0.8m (2017: profit of £0.7m).

As permitted by FRS 102, the Company has taken advantage of the disclosure exemptions available in relation to presentation of  
a Cash Flow Statement, standards not yet effective and related party transactions.

The principal accounting policies adopted are set out below.

Investments in subsidiaries

Investments in Group undertakings are included in the Statement of Financial Position at cost less any provision for impairment.

Cash and cash equivalents

Cash and cash equivalents comprise cash and short-term bank deposits with an original maturity of three months or less, net of 
outstanding bank overdrafts. 

Share-based payments

The cost of equity-settled transactions with employees is measured by reference to the fair value at the date at which they are 
granted and is recognised as an expense over the vesting period. In valuing equity-settled transactions, no account is taken of any 
non-market-based vesting conditions and no expense is recognised for awards that do not ultimately vest as a result of a failure to 
satisfy a non-market-based vesting condition.

Further details regarding the schemes are set out in note 28 to the consolidated financial statements.

Dividend distribution

Dividend distributions to McCarthy & Stone plc’s shareholders are recognised in the Company’s financial statements in the periods  
in which the final dividends are approved at the Annual General Meeting, or when paid in the case of an interim dividend.

Financial instruments
Financial assets and financial liabilities are recognised in the Company’s Statement of Financial Position when the Company 
becomes a party to the contractual provisions of the instrument.

Financial assets
All financial assets are normally recognised and derecognised on the date that an agreement has been entered into where  
the purchase or sale of a financial asset is under a contract. They are initially measured at fair value, plus transaction costs,  
except for those financial assets classified as at fair value through profit or loss, which are initially measured at fair value.

Financial assets are classified as ‘loans and receivables’. The classification depends on the nature and purpose of the financial 
assets and is determined at the time of initial recognition.

Loans and receivables
Trade receivables, loans and other receivables that have fixed or determinable payments that are not quoted in an active 
market are classified as ‘loans and receivables’. Loans and receivables are measured at amortised cost using the effective 
interest method, less any impairment. Interest income is recognised by applying the effective interest rate, except for  
short-term receivables when the recognition of interest would be immaterial.

183

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNotes to the Company Financial Statements continued 

1. Accounting policies continued 

Financial liabilities and equity
Debt and equity instruments are classified as either financial liabilities or as equity in accordance with the substance of  
the contractual arrangement. 

Equity instruments
An equity instrument is any contract that evidences a residual interest in the assets of an entity after deducting all of its 
liabilities. Equity instruments issued by the Company are recognised at the proceeds received, net of direct issue costs.

Financial liabilities
Financial liabilities are classified as ‘other financial liabilities’.

Other financial liabilities, including borrowings, are initially measured at fair value, net of transaction costs.

Other financial liabilities are subsequently measured at amortised cost using the effective interest method, with interest expense 
recognised on an effective yield basis.

The effective interest method is a method of calculating the amortised cost of a financial liability and of allocating interest expense 
over the relevant period. The effective interest rate is the rate that exactly discounts estimated future cash payments through the 
expected life of the financial liability, or, where appropriate, a shorter period, to the net carrying amount on initial recognition.

Related parties
The Company discloses transactions with related parties which are not wholly owned within the same Group. Where appropriate, 
transactions of a similar nature are aggregated unless, in the opinion of the Directors, separate disclosure is necessary to understand 
the effect of the transactions on the financial statements.

2. Critical accounting judgements and key sources of estimation uncertainty
In the application of the Company’s accounting policies, which are described in note 1, the Directors are required to make 
judgements, estimates and assumptions about the carrying amounts of assets and liabilities that are not readily apparent  
from other sources. The estimates and associated assumptions are based on historical experience and other factors that are 
considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised  
in the period in which the estimate is revised if the revision affects only that period, or in the period of the revision and future 
periods if the revision affects both current and future periods.

There are no specific critical judgements or key assumptions the Company makes about the future, or other major sources of 
estimation uncertainty at the end of the reporting period, that are deemed to have a significant risk of resulting in a material 
adjustment to the carrying amounts of assets and liabilities at the year end and within the next financial period.

3. Staff costs
The Company had no employees during the period covered by these financial statements (2017: no employees). A management fee 
relating to time incurred by Directors for Group activities is recharged to McCarthy & Stone plc.

184

McCarthy & Stone plcNotes to the Company Financial Statements continued 

4. Investment in subsidiaries
Cost

Opening
Additions

Closing

Net book value

2018
£m

439.4)
-)

439.4)

439.4)

2017
£m

439.4)
-)

439.4)

439.4)

Investment in subsidiary undertakings relate to a 100% ownership interest in McCarthy & Stone (Developments) Limited.

The Group’s subsidiary undertakings are listed in note 29 to the consolidated financial statements.

5. Trade and other receivables

Amounts falling due within one year:
Amounts owed by subsidiary undertakings

2018
£m

50.0

50.0

Amounts repayable from McCarthy & Stone Retirement Lifestyles Limited are repayable on demand and carry interest of 2.2% 
(2017: 2.2%) at the year end date.

6. Trade and other payables

Amounts falling due within one year:
Amounts owed to subsidiary undertakings
Other creditors and deferred income

2018
£m

5.9
1.1

7.0

2017
£m

)
77.3)

77.3)

2017
£m

)
5.3)
-)

5.3)

Amounts payable to McCarthy & Stone (Developments) Limited are repayable on demand and carry interest of 2.2% (2017: 2.2%)  
at the year end date.

7. Share capital
The Company has one class of ordinary shares which carry no right to fixed income. There is no limit to authorised share capital.

Allotted and issued ordinary shares
8p each fully paid: 537,329,434 ordinary shares (2017: 537,329,434)

Allotment of shares during the year
At 1 September 
Issuance to satisfy early exercises under Sharesave plan

At 31 August

Dividends on equity shares

2018
£m

43.0)

2018
Number 
’000

2017
£m

22 43.0)

2017
Number 
’000

537,329)
-))

22 537,314)
15)

537,329)

22 537,329)

The interim dividend of 1.9p (2017: 1.8p) was approved by the Board on 10 April 2018 and paid on 8 June 2018 to all ordinary 
shareholders on the register of members at the close of business on Friday 4 May 2018. The ex-dividend date was 3 May 2018.  
The final dividend proposed by the Board is 3.5p (2017: 3.6p) per share resulting in a total ordinary dividend for the year of 5.4p 
(2017: 5.4p). It will be paid on 1 February 2019 to those shareholders who are on the register at 4 January 2019 subject to approval 
at the Company’s Annual General Meeting. The ex-dividend date is 3 January 2019. These financial statements do not reflect the 
final dividend payment.

185

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNotes to the Company Financial Statements continued 

8. Financial instruments
The Company has the following financial instruments:

Financial assets 
Loans and receivables measured at amortised cost:
  Trade and other receivables
  Cash and bank balances

Financial liabilities 
Loans and payables measured at amortised cost:
  Trade and other payables

2018
£m

50.0)
-)

50.0)

7.0)

7.0)

2017
£m

)

77.3)
-)

77.3)

)

5.3)

5.3)

The Company has no derivative financial instruments. The fair value of the financial instruments is equal to their carrying values.

9. Related party transactions
The Company is exempt from disclosing related party transactions with other companies that are wholly owned within the Group, 
under FRS 102 33.1A. See note 30 to the consolidated financial statements.

Remuneration to key management personnel has been disclosed within note 30 to the consolidated financial statements.

10. Events after the balance sheet date
Events after the balance sheet date have been disclosed within note 31 to the consolidated financial statements.

186

McCarthy & Stone plc 
Notes to the Company Financial Statements continued 

187

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSWarning to Shareholders
Share, bond and boiler room scams

The Financial Conduct Authority (‘FCA’) advises that share and 
bond scams are often run from ‘boiler rooms’ where fraudsters 
cold-call investors offering them worthless, overpriced or even 
non-existent shares or bonds. Boiler rooms use increasingly 
sophisticated tactics to approach investors, offering to buy or 
sell shares in a way that will bring a huge return. But victims are 
often left out of pocket - sometimes losing all of their savings  
or even their family home. Even seasoned investors have been 
caught out, with the biggest individual loss recorded by the 
police being £6m.

How share and bond scams work
Share and bond fraud usually comes out of the blue,  
with scammers cold-calling investors after taking their  
phone number from publicly available shareholder lists.  
The high-pressure sales tactics can also come by email,  
post, word of mouth or at a seminar. These scams are 
sometimes advertised in newspapers, magazines or online  
as genuine investment opportunities. They may even offer  
a free research report into a company, or a free gift or  
discount on their dealing charges. You will often be told that 
you need to make a quick decision or miss out on the deal.

The scammers might also try to sell you shares or bonds in  
a company that doesn’t exist. If you already own shares in a 
company, you may receive a call from someone offering to  
buy them at a higher price than their market value. The scam 
will request the money upfront as a bond or other form of 
security, which they say they’ll pay back if the sale doesn’t  
go ahead - but you’ll never hear from them again.

Beware of clone firms
Many bogus trading and brokerage firms will use the name, 
‘firm registration number’ (‘FRN’) and address of firms and 
individuals who are FCA authorised. This is called a ‘clone firm’. 
The scammers then give their own phone number, address 
and website details, sometimes claiming that a firm’s contact 
details on the Register are out of date. Scammers might also 
claim to be an overseas firm, which don’t always have their full 
contact and website details listed on the Register. Scammers 
may even copy the website of an authorised firm, making 
subtle changes such as the phone number.

How to protect yourself
FCA-authorised firms are unlikely to contact you out of  
the blue with an offer to buy or sell shares or bonds.

You should only deal with financial services firms that are 
authorised by the FCA and check the FCA register to ensure 
they are. You can also check the FCA Warning List of firms  
to avoid at: www.scamsmart.fca.org.uk/warninglist/  
You should check the firm isn’t a clone firm by asking for  
their firm reference number (‘FRN’) and contact details and  
then calling them back on the switchboard number on the 
Register - never use a link in an email or website from the  
firm offering you an investment. Always be wary if you’re 
contacted out of the blue, pressured to invest quickly or 
promised returns that sound too good to be true.

You should seriously consider seeking financial advice or 
guidance before investing. You should make sure that any  
firm you deal with is regulated by the FCA and never take 
investment advice from the company that contacted you,  
as this may be part of the scam. The Money Advice Service 
has information on investing and about how to find a financial 
adviser at: www.moneyadviceservice.org.uk/en/articles/
choosing-a-financial-adviser#how-to-find-a-financial-
adviser. Alternatively, you could get further information from  
a group that represents advisers such as The Personal 
Investment Management and Financial Advice Association 
(‘PIMFA’). www.pimfa.co.uk/

Read more about how to find a financial adviser at:  
www.thepfs.org/yourmoney/find-an-adviser/

If you have been scammed
You can report the firm or scam to the FCA by contacting the 
FCA Consumer Helpline on: 0800 111 6768 or using the FCA 
reporting form at: www.fca.org.uk/consumers/report-scam-
unauthorised-firm

If you have already invested in a scam, fraudsters are likely to 
target you again or sell your details to other criminals. The 
follow-up scam may be completely separate or related to the 
previous fraud, such as an offer to get your money back or to 
buy back the investment after you pay a fee. 

If you have any concerns at all about a potential scam, 
contact the FCA at: www.fca.org.uk

If you have already paid money to share fraudsters you should 
contact Action Fraud on: 0300 123 2040 or report via: www.
actionfraud.police.uk/Report-a-fraud-including-online-
crime-questions

188

McCarthy & Stone plcHistorical statistics 

Legal completions2

Average selling price

Revenue

Profit before tax

Shareholders’ funds 

ROCE 

Tangible gross asset value 

Tangible net asset value 

Basic earnings per share 

Dividends for the year3 

Number of shares in issue 

Number of shareholders 

FY18 

2,134

£300k

£671.6m

£58.1m

£762.1m

10%

£691.6m

£695.6m

8.6p

5.4p

FY17 

2,302

£273k

£660.9m

£92.1m

£744.7m

16%

£645.7m

£676.4m

13.8p

5.4p

FY161

2,296

£264k

£635.9m

£92.9m

£697.3m

20%

£574.1m

£626.8m

13.9p

4.5p

537,329,434

537,329,434

537,314,069

747

863

705

FY151

1,923

£245k

£485.7m

£80.9m

£541.8m

20%

£513.5m

£469.1m

13.5p4

nil

n/a5

n/a6

FY141

1,677

£222k

£387.8m

£57.1m

£477.2m

17%

£451.2m

£402.3m

n/a4

nil

n/a5

n/a6

1  FY15 and FY14 financial statements were produced prior to our Stock Exchange listing which took place on 11 November 2015

2  Excludes commercial units

3  The dividends in respect of any financial year are the interim dividend which has been paid and the final dividend which has  

been proposed

4  The figure for the FY15 EPS was recalculated in the FY16 Annual Report and adjusted to reflect the 4:1 consolidation of our  

share capital that took place in FY16; prior years have not been adjusted

5  The Company’s share capital at 31 August 2015 and 31 August 2014 was 1,905,549,751 ordinary shares of 20p each. As part  
of the preparation for listing, the nominal value of the shares was reduced to 2p; additional shares were allotted and the shares 
were consolidated on a 4:1 basis becoming ordinary shares of 8p nominal value

6  The number of shareholders prior to our listing on 11 November 2015 has not been disclosed on the grounds of irrelevance

Cautionary statement regarding forward-looking statements
Some of the information in this document may contain projections or other forward-looking statements regarding future events  
or the future financial performance of McCarthy & Stone plc and its subsidiaries (the Group). You can identify forward-looking 
statements by terms such as ‘expect’, ‘believe’, ‘anticipate’, ‘estimate’, ‘intend’, ‘will’, ‘could’, ‘may’ or ‘might’, the negative of such 
terms or other similar expressions. McCarthy & Stone plc (the Company) wishes to caution you that these statements are only 
predictions and that actual events or results may differ materially. The Company does not intend to update these statements 
to reflect events and circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events. Many  
factors could cause the actual results to differ materially from those contained in projections or forward-looking statements of the 
Group, including among others, general economic conditions, the competitive environment as well as many other risks specifically 
related to the Group and its operations. Past performance of the Group cannot be relied on as a guide to future performance.

189

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
General Information

McCarthy & Stone plc is a public Company limited  
by shares and registered in England and Wales,  
registered number 06622199. 

Our registered and head office is situated at:
4th Floor
100 Holdenhurst Road
Bournemouth
Dorset
BH8 8AQ

Telephone: 01202 292480

Corporate website: www.mccarthyandstonegroup.co.uk

Consumer website: www.mccarthyandstone.co.uk

Email: investor-relations@mccarthyandstone.co.uk

Our ordinary shares are listed on the London Stock Exchange 
(premium listing) and we are in the FTSE 250 Index.

Legal Entity Identifier (LEI): 
213800CEJ4OQ5YPU8Z37

International Securities Identification Number (ISIN): 
GB00BYNVD082

Ticker Symbol: MCS 

Advisers

Financial adviser

Rothschild

Financial and corporate 
communications

Powerscourt

Banker

HSBC Bank plc

Joint corporate brokers

Deutsche Bank 
Peel Hunt

Registrar 
Link Asset Services 
The Registry 
34 Beckenham Road 
Beckenham 
Kent BR3 4TU

Statutory auditor
Deloitte LLP

Contact details for our registrars, Link Asset Services:

Calls from the UK:  

0871 664 0300 (calls cost 10p per  
minute, plus any network extras;   
lines are open Monday to Friday  
from 9am to 5.30pm, excluding   
UK public holidays).

Calls from outside the UK:   +44 208 639 3399

Email:  

enquiries@linkgroup.co.uk

190

McCarthy & Stone plc 
 
 
 
 
 
 
 
 
 
2 Divisions 
7 Regions

NORTH WEST
Unit 3, Edward Court
Altrincham Business Park
Altrincham WA14 5GL
Tel: 01619 416 255

WEST MIDLANDS
Ross House
Harry Weston Road
Binley Business Park
Coventry CV3 2TR
Tel: 02476 441 199

NORTH DIVISION
Ian Wilkins Divisional Managing Director
Ian.wilkins@mccarthyandstone.co.uk

SOUTH DIVISION
Brendon O’Neill Divisional Managing Director
Brendon.oneill@mccarthyandstone.co.uk

-

YORK

ALTRINCHAM

COVENTRY

KETTERING

HATFIELD

WOKING

RINGWOOD

BOURNEMOUTH
HEAD OFFICE
4th Floor, 100 Holdenhurst Road
Bournemouth, Dorset BH8 8AQ
Tel: 01202 292 480

NORTH EAST
Aspen House
Wykeham Road
Northminster Business Park
Upper Poppleton
York YO26 6QW
Tel: 01904 444 200

EAST MIDLANDS
Orion House, Orion Way
Kettering NN15 6PE
Tel: 01536 220 700 

NORTH LONDON
Prospect Place
85 Great North Road
Hatfield AL9 5DA
Tel: 01707 446 000

SOUTH EAST
2 Genesis Business Park
Albert Drive
Woking GU21 5RW
Tel: 01483 908 600

SOUTHERN
Southern House
1 Embankment Way
Ringwood BH24 1EU
Tel: 01425 322 000

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McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTS  
         
 
Glossary
Glossary

‘ASP’  

‘BSG’ 

 average selling price - the average price 
agreed for sales of apartments in the year 
after deducting list price discounts and 
part-exchange top-ups

 the Building Safety Group is a not-for-profit 
organisation which specialises in providing 
Health, Safety and Environmental advice  
for the construction industry

‘Capital turn’  

 calculated by dividing revenue by the 
average opening and closing tangible  
gross asset value in the year

‘CGU’  

‘CIL’ 

cash generating unit

 the Community Infrastructure Levy of  
the Community Infrastructure Levy 
Regulations 2010

‘Company’ 

McCarthy & Stone plc

‘CQC’ 

‘DCLG’  

‘EPS’  

‘FRI’  

 the Care Quality Commission is an 
executive non-departmental public  
body of the Department of Health which 
regulates and inspects health and social 
care services in England

 the Department for Communities and  
Local Government

 profit attributable to ordinary shareholders 
(excluding exceptional items) divided by  
the weighted average number of ordinary 
shares in issue during the financial year

 freehold reversionary interest - the freehold 
of each of the Group’s developments in 
England and Wales which include the 
future income stream of ground rents 
which can be sold to third parties

‘FTSE’  

the Financial Times Stock Exchange

‘Gearing’  

‘Group’ 

 gearing is calculated by dividing net debt  
by net assets

 the Company and its consolidated 
subsidiaries and subsidiary undertakings

‘Interest cover’   calculated by dividing a underlying 

operating profit before depreciation and 
intangibles amortisation by the net interest 
expenses (excluding revaluations) for the 
same period

‘IPO’  

Initial Public Offering

‘Land bank’  

includes owned sites and exchanged sites

192

‘LIBOR’ 

‘MSMS’ 

the London interbank offered rate

 McCarthy & Stone Management Services 
Limited - a wholly-owned subsidiary of the 
Company that provides management 
services to homeowners in the Group’s 
Retirement Living and Lifestyle  
Living developments

‘Net assets’  

 net assets is calculated as total assets less 
total liabilities

‘Net debt/cash’   cash and cash equivalents less long-term 

and short-term borrowings (excluding 
unamortised debt issue costs)

‘NHBC’  

National House Building Council

‘PRS’ 

‘ROCE’ 

‘Section 106’ 

‘TGAV’  

‘TNAV’  

‘TSR’ 

Private Rented Sector

 return on capital employed - calculated by 
dividing underlying operating profit by the 
average opening and closing tangible gross 
asset value in the year

 the legally-binding agreements or planning 
obligations entered into between a 
landowner and a local planning authority, 
under section 106 of the Town and Country  
Planning Act 1990

 tangible gross asset value - calculated  
as TNAV less net debt/cash

 tangible net asset value - calculated as  
net assets excluding goodwill and 
intangible assets

 total shareholder return - is a measurement 
of the performance of the Group’s share 
price since the IPO. It combines the share 
price appreciation and dividends paid  
to show the total return to the shareholders 
expressed as a percentage

‘Underlying  
profit before 
tax’ 

calculated by adding amortisation of brand 
and exceptional administrative expenses to  
profit before tax

‘YLMS’  

 YourLife Management Services Limited  
- a subsidiary of MSMS owned 50/50 by 
MSMS and Somerset Care Group Limited, 
that provides management services, 
domestic assistance, personal care  
and additional support to homeowners  
in the Group’s Retirement Living PLUS 
developments

McCarthy & Stone plcFinancial KPI’s

Definition

‘Revenue’

‘Underlying 
operating profit 
margin %’

‘Underlying 
operating profit’

Represents the consideration received from  
the sale of leasehold interetst in retirement 
apartments, freehold interests in houses and 
bungalows and income from the sale of freehold 
reversionary interests. Revenue is recognised  
on legal completion  

Calculated by dividing underlying operating  
profit for the year by revenue
See note 5 to the consolidated financial  
statements for reconciliation

Calculated by adding amortisation of brand and 
exceptional administrative expenses to operating 
profit for the year
See note 5 to the consolidated financial  
statements for reconciliation 

‘Profit before tax’

Profit before tax of the Group including  
share of profits from joint ventures 

‘Return on capital 
employed %’

‘TGAV’

‘TNAV’

‘Year end net  
cash/(debt)’

‘Earnings per share’

Calculated by dividing underlying operating profit 
for the previous 12 months by the average TGAV 
at the beginning and end of the 12 month period
See note 5 to the consolidated financial  
statements for reconciliation 

Tangible gross asset value, calculated  
as TNAV less net debt
See note 5 to the consolidated financial  
statements for reconciliation

Tangible net asset value, calculated as net  
assets excluding goodwill and intangible assets
See note 5 to the consolidated financial  
statements for reconciliation

Calculated as cash and cash equivalents less 
total borrowings
See note 22 to the consolidated financial  
statements for reconciliation

Calculated by dividing the profit for the year 
attributable to ordinary shareholders by the 
weighted average number of ordinary shares  
in issue during the year
See note 5 to the consolidated financial  
statements for reconciliation

Why we use

Key driver for the business.  
Tracks progress on strategy

Details profitabilty of our business before  
finance costs, tax and exceptional items. 
Measures the efficiency of our business 
operations

Details profitabilty of our business before  
finance costs, tax and exceptional items. 
Measures the efficiency of our business 
operations

Measures the profitability of the business  
after adminstrative costs and other operating 
income and expenditure

Ensures efficient and effective use of capital  
and is a key measure for assessing the 
performance of the Executive Directors

Represents total amount of physical assets  
owned by the Group 

Represents total amount of physical assets  
owned by the Group minus liabilities 

To ensure effective liquidity and cash 
management is a focus of the business to  
fund its ongoing operational commitments

Shows profit attributable to each share and used 
to calculate the amount of dividend per share. 
Also used as a key measure for assessing 
performance of the Executive Directors

‘Operating  
profit margin’

Operating profit divided by total revenue, 
expressed as a percentage

‘Cost saving’

Reduction in costs incurred on existing  
operations compared to the previous period

‘Cash saving’

Reduction in cash spent on existing operations 
compared to the previous period

Demonstrates profitability of our business  
before finance costs and tax. Used to assess  
the efficiency of our operations

Demonstrates whether we are on track to 
optimise our operations for strong financial 
performance

Demonstrates whether we are on track to 
optimise our operations for strong financial 
performance

193

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSGlossary continued 

Non-Financial KPI’s

Definition

Why we use

‘Legal completions’

The Group recognises a legal completion at  
the point of completion of a sale of a property  
to a purchaser

Reflects sales activity and growth of the  
business and also used as a method by  
which the business capacity is monitored

‘Average  
selling price’

Average list price less cash discounts  
and part-exchange top-ups

‘Land bank’

Includes owned sites and exchanged sites

A driver of revenue, reflects competitive  
position against other homebuilders and  
change in regional and product mix 

Drives the ownership of the optimum amount  
of land to support the business and long term 
prospects and sustainability

‘First occupation’

A milestone in a cycle of our development  
being the date of the first legal completion  
within a given development 

Demonstrates the efficiency of the development 
and build cycles of the business and effectively 
increases stock turn 

‘Build cycle time’

Defined as the length of time from the date  
of build start to the date of first occupation

‘Customer 
Satisfaction’

Customer satisfaction survey of new  
homeowners by the National Housebuilder 
Council and Home Builders Federation.  
The percentage of homebuyers who would 
recommend McCarthy & Stone to a friend

‘Growth of 
Management and 
Care services’

Revenue generated by the Management  
and Care Services function as a percentage  
of total Group revenue

The measure is used to determine the efficiency 
and effectiveness of the build process and the 
draw on working capital

Used as a benchmark against our peers in relation 
to build quality, customer satisfaction and is also 
used as a measure for Executive Remuneration. 
Customer satisfaction is of the highest importance 
to the Group

Management and Care Services is fundamental  
to achieving our vision and purpose

‘Shared ownership 
offering’

Number of properties sold on a shared  
ownership basis as a percentage of total 
completions during a given period

Shared ownership is part of the multi tenure 
offering and strategic objective of capitalising  
on wider market opportunities

‘Rental offering’

Number of McCarthy & Stone properties 
occupied on a rental basis as a percentage  
of total completions during a given period

Rental option is part of the multi tenure offering 
and strategic objective of capitalising on wider 
market opportunities

‘Lower cost product’

A product range reflecting streamlined, 
contemporary and compact design at  
mass market average prices 

Lower cost product is part of our strategic 
objective to improve product affordability 

‘Meals served’

‘Number of 
residents’

Number of meals served to our customers  
at Retirement Living PLUS developments  
to existing customers

Demonstrates the number and growth  
of customers who are benefiting from  
our Management and Care services

Number of customers currently residing  
in the developments that are managed  
by McCarthy & Stone 

Demonstrates the number and growth  
of customers that are living in one of  
our developments

‘Developments 
under management’

Number of developments which are managed  
by our in-house Management and Care  
Services function

Demonstrates the number and growth of 
developments that are currently being managed 
by our in-house Management and Care Services

‘Hours of care  
and support’

Number of hours that have been provided  
to customers for care and support within our 
developments by our in-house Management  
and Care Services function

The number and growth of hours that have been 
provided to customers for care and support within 
our developments by our in-house Management 
and Care Services function

‘New Retirement 
Living developments 
sales releases’

Shows the number of new Retirement Living sites 
that have become available for reservation by the 
prospective customers during the given period

Demonstrates the capacity, efficiency and 
effectiveness of our Development and Build  
cycles and effective use of our working capital  
for our Retirement Living sites

194

McCarthy & Stone plcGlossary continued 

Non-Financial KPI’s

Definition

Why we use

‘Retirement Living 
units sold’

Units legally completed during the given  
period at our Retirement Living developments

Reflects sales activity and growth of the  
business and also used as a method by which 
the business capacity is monitored at Retirement 
Living product level

‘New Retirement 
Living PLUS 
developments  
sales releases’

Shows the number of new Retirement Living 
PLUS sites that have become available for 
reservation by the prospective customers  
during the given period

Demonstrates the capacity, efficiency and 
effectiveness of our Development and Build cycles 
and effective use of our working capital for our 
Retirement Living PLUS sites

‘Retirement Living 
PLUS units sold’

Units legally completed during the given period  
at our Retirement Living PLUS developments

‘Number of land 
exchanges’

Number of land sites for which purchase 
contracts have been exchanged but not 
legally completed 

Reflects sales activity and growth of the business 
and also used as a method by which the business 
capacity is monitored at Retirement Living PLUS 
product level

Demonstrates the capacity and efficiency of  
our land buying function

‘Investment in land’

Represents the amount of capital invested  
in the purchase of land

Demonstrates how we use our capital and is  
an indicator of the amount of investment in land

Demonstrates effectiveness of our planning 
process and workflow

‘Detailed planning 
consents’

Planning consent from local planning authorities 
required in the UK in order to be allowed to build 
on land or change the use of land or buildings. 
Detailed planning consents grant permission for 
all aspects of a proposed development, generally 
subject to the local planning authorities conditions 
(such as undertakings regarding environmental or 
noise issues), as opposed to outline planning 
consents which do not give permission to all 
aspects of a proposed development and typically 
represent an agreement in principle without a 
determination of the particular form of design or 
layout of the proposed development

‘Development  
cycle time’

Time taken between land exchange and build 
start for our developments

Demonstrates efficiency of our planning  
and design process for our developments  
and working capital draw 

‘Build starts  
in the year’

‘Off plan 
reservations’

Defined as the number of sites where building  
has commenced during the year

Indication of our workflow compared to  
previous years

Number of properties that have been sold subject 
to contract prior to first occupation

Indicator of effectiveness of our Sales and 
Marketing function and an indicator of the 
desirability and demand of our units

‘Customer Quality 
Care (CQC) score’

Public body independent inspection of health  
and social care standards of our Management 
and Care function

Important regulatory score of our compliance with 
Health and Social care standards used to ensure 
we are compliant with applicable standards

195

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNotes

196

McCarthy & Stone plcNotes continued

197

McCarthy & Stone plc  Annual ReportSTRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSNotes continued 

198

McCarthy & Stone plcNotes continued 

McCarthy & Stone plc  Annual Report
199
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4th Floor
100 Holdenhurst Road
Bournemouth
Dorset
BH8 8AQ

Tel: 01202 292 480

Website: www.mccarthyandstonegroup.co.uk
Email: investor-relations@mccarthyandstone.co.uk

Twitter: twitter.com/mccarthystone
Facebook: facebook.com/mccarthystone

Annual Report 2018