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THG

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Employees 5001-10,000
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FY2021 Annual Report · THG
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Annual Report & Accounts
2021

Annual Report 2021Table of Contents

Chief Executive Officer’s Statement

Strategic Report

Company Overview 

Our Business Model 

THG Ingenuity 

THG Beauty 

THG Nutrition 

THG On Demand 

THG Experience 

THG Eco 

Chief Financial Officer Review 

Our Stakeholders and s172 Statement 

THG Sustainability 

Risk Management 

Directors’ Report

Governance Report

Governance Report 

Audit Committee Report 

Risk Committee Report 

Nomination Committee Report 

Related Party Committee Report 

Sustainability Committee Report 

Directors’ Remuneration Report

Financial Statements

1

Page 5

Page 7 

Page 16 

Page 21 

Page 39 

Page 53 

Page 61 

Page 63 

Page 65 

Page 67 

Page 73 

Page 87 

Page 105 

Page 119

Page 129 

Page 153 

Page 161 

Page 165 

Page 171 

Page 175 

Page 179

Page 205

Key events in 2021

June 

 February 

Regulatory approval to complete the acquisition  
of Dermstore LLC, the US #1 pure-play online retailer  
of prestige skincare and speciality beauty brands  
for a c.1.8x 12 months’ forward revenue ($350m).

April

Announced commitment to further invest in  
3.6m sq. ft. of fulfilment, manufacturing and 
personalisation capacity (including ICON  
Technology Campus) in the medium term  
at key locations globally to support THG’s  
own-brands and Ingenuity clients.

£43m investment in UK best-in-class nutrition  
bar formulation and production capability,  
Brighter Foods.

 May 

Over $1bn capital raised to support the  
continuation of the Group’s disciplined 
M&A strategy, alongside signed option  
and collaboration agreement with  
SoftBank Group Corp.

Acquisition of US-based Bentley Laboratories,  
an innovative developer and manufacturer of prestige 
skincare and haircare products for $255m in cash.

August 

Addition of Cult Beauty to the THG Beauty 
portfolio, the UK based online beauty retailer  
of prestige and emerging independent brands,  
for consideration of £275m (a c.2.0x FY 2022  
sales multiple).

Opening of Manchester ICON Technology Campus, 
comprising operational and creative expertise. 

September 

Launch of THG’s first automated warehouse,
powered by AutoStore’s proprietary Automated
Storage Recovery System (“AS/RS”) and THG’s 
warehouse management system, Voyager. 

October 

Retail Week Awards winner,  
Matt Moulding – Retail Leader of the Year. 

THG recognised as one of the “Best Companies”  
Top 25 Best Big Companies to Work for 2021.

December  

Retail Risk Fraud Awards 2021,  
Winner; THG Detect – Most Innovative  
Online/Supply Chain Solution.

All consideration amounts are on a cash free and debt free basis.

Any reference to revenue growth throughout this document is on a constant currency basis (“CCY”) removing fluctuations arising  
from translation of foreign exchange by restating prior year numbers at current year exchange rates.

2

Annual Report 2021 
Chief Executive Officer’s Statement 

Dear Shareholder  

A pivotal year for online commerce

2021 marked our first full year as a public company and 
I would like to begin by expressing my gratitude to all 
THG colleagues for their dedication and hard work in 
helping us achieve such strong growth in the year. We 
have scaled revenue and expanded our business model 
well ahead of targets given at the time of our IPO back 
in September 2020, and are well placed to manage 
the inflationary pressures and effects of the pandemic 
on global supply chains thanks to our investment in 
automation and vertical integration strategy. 

2021 was a pivotal year for online commerce globally, 
with changes evident right across our business and key 
markets as consumers and brands increasingly adopt 
digital ways of engaging. The pandemic has changed 
the way business is conducted and consumers behave, 
creating opportunities for THG to invest in support  
of our strategic growth ambitions. 

2021 was a year of investment across our entire business 
in the following areas: 

The Group will continue to evolve and operate to the 
highest standards of corporate governance. In this 
regard following an international search initiated in 
October 2021, we are delighted that Charles Allen,  
Lord Allen of Kensington CBE, joined THG in March 
2022 as independent Non-Executive Chair.

Charles has extensive boardroom experience across 
a range of sectors, and chaired many similar large, 
successful, dynamic companies, and his appointment 
will enable me to focus my attention on delivering the 
Group’s plans for growth.

During the year we also announced a number of 
strategic options for 2022 and beyond, including our 
plans to step up to the Premium segment of the London 
Stock Exchange’s Main Market and separate THG Beauty 
by way of a listing or strategic partnership. I will work 
closely with Charles and the Board to continually review 
these strategic options and we look forward to updating 
you on progress during 2022 as our plans take shape. 

At the time of our IPO we reconfirmed THG’s purpose 
to reinvent how brands connect to consumers globally–
to be best in class at building, growing and accelerating 
brands in order to deliver long-term sustainable growth 
for our shareholders. We announced a meaningful 
financial and trading partnership with SoftBank  
in May 2021. 

As part of the announcement, we set out our intention  
to commence a separation of THG’s key business units  
and we are on track to complete this during H1 2022.  
The separation will simplify the corporate divisional 
structure and provide the Group with material  
optionality and the flexibility to enter into future 
strategic partnerships to generate value accretion  
for our stakeholders.

•  Our infrastructure – completion of the state-of-the-
art ICON Technology campus in Manchester.
•  Our Ingenuity platform – expansion of our global 

distribution network including automation.
•  Our global footprint - acquisition of Dermstore  

to accelerate US growth; and

•  Our people – we welcomed over 3,000 employees 

to the Group. 

E-commerce remains a winning channel with increased 
convenience due to enhanced delivery and fulfilment 
infrastructure, increased product and category range 
and deeper engagement with brands selling direct  
to consumer “D2C”. 

THG Beauty, the global number one pure play online 
prestige beauty retailer, saw significant growth over the 
year, active customers around the world rose by 2.3m  
to 9.2m. THG Nutrition, the world’s largest online D2C 
sports nutrition brand, grew its active customers from  
6.3m to 7.2m around the globe. 

Demand in our large and high-growth consumer  
and technology markets remains strong and we  
have observed new and existing customer behaviour 
metrics consistent with the pre-pandemic environment, 
such as stable average order values and high customer 
repeat rates. Revenue from returning Lookfantastic  
and Myprotein customers represented c.80% of sales  
in FY 2021, with influencer-led digital marketing 
delivering high return on investment. 

The performance and resilience of our Ingenuity 
infrastructure was also a highlight, with robust 
operational performance both through our websites  
and our global distribution network dispatching over 
one million units per day at peak periods, supporting  
a frictionless customer journey.

Financial performance

We were delighted to report significant revenue  
growth across all divisions during the important peak 
trading period and to have delivered record annual sales  
of £2.2bn (+38% revenue growth year-on-year). Organic 
growth was positive in both Beauty and Nutrition, despite 
challenging comparatives, with two-year organic growth in 
both divisions over 50%, ahead of medium-term guidance. 

The Group delivered adjusted EBITDA of £161m, alongside 
a loss before tax of £(186)m. The loss was principally driven 
by adjusted items, which include the excess costs for 
transportation, delivery and fulfilment costs in relation to 
Covid-19, alongside the commissioning of new warehouses 
and non-recurring acquisition fees. Additionally, there has 
been an increase in both amortisation and administrative 
expenses driven by acquired intangibles and investment  
in additional headcount in FY 2021 ahead of future revenue 
growth, with an element of operating leverage anticipated 
in FY 2022.

We retain a focus on cost discipline whilst maintaining our 
strategy of investing for growth and continue to benefit 
from a healthy liquidity position with net cash excluding 
lease liabilities of £44m, cash on hand of over £530m  
and a £170m undrawn revolving credit facility.  

Scaling D2C brands through  
strategic investment

To support our THG Nutrition portfolio of global,  
digital-first brands, we are committed to investing  
in and building best-in-class BRC AA Grade product 
innovation and manufacturing facilities. The acquisition 
of Brighter Foods reflects a continuation of this vertical 
integration strategy, further enhancing the Group’s  
new product development and in-house  
manufacturing capabilities.

We have brought in-house decades of product know-how 
and innovative resource in the formulation and production 
of high-quality nutritional snack bars. Reducing lead times 
for new product development and retail launches, while 
ensuring product IP remains exclusive, supports Myprotein’s 
position as the largest online D2C sports nutrition brand 
globally, whilst also delivering substantial cost synergies.

Within our Beauty division, we expanded our offering in the 
important US market with the acquisition of Dermstore,  
the leading US pure-play online prestige and professional 
skincare business. This was followed by the addition of Cult 
Beauty, the favoured partner for independent brands,  
into our global portfolio of destination beauty websites. 

Alongside enhancing THG’s relationships with its key 
global beauty partners, these acquisitions accelerate the 
implementation of our strategy to be the global digital 
partner of choice across the beauty industry. Our beauty 
retail proposition is highly complemented by best-in-
class, in-house product innovation and manufacturing, 
with a high-quality portfolio of prestige own-brands. 

Ingenuity and operational excellence 

In recognition of the continuing trend towards digital 
commerce, we remain committed to invest in fulfilment 
capacity at key locations globally to support THG’s  
own-brands and Ingenuity clients. This investment 
enhances the customer journey, in addition to  
accessing an extended addressable market  
through fulfilment-only solutions via an extended  
and more efficient global warehouse network.  

We also made the bold decision to bring forward  
the opening of our automated warehouse at our 
Manchester ICON campus which dispatched its  
first order in September 2021.  

Globalising a digital brand is incredibly complex and 
expensive with a high failure rate, which is why so few 
brand owners have ever done it successfully across 
multiple territories. The migration of websites trading 
substantial GMV is not without execution risk and 
the Group’s experience in this regard has delivered 
meaningful improvements to the all-important customer 
experience. This positions Ingenuity as a partner of 
choice for brands looking to invest in and develop  
their digital and cross-border strategies. 

Our Ingenuity operational infrastructure and technology 
platform is now powering an expansive list of global 
brands across a multitude of sectors, and the number 
of third-party websites on the platform has more than 
doubled during the year.

3

4

Annual Report 2021Sustainability

Our sustainability vision is to leave the world a better 
place than we found it. It will take real responsibility  
and commitment from every one of our people, 
suppliers and stakeholders, working in partnership  
to help us achieve our shared goals.

As a vertically-integrated business, we are acutely 
aware of the impact that big businesses can have on 
the environment, and the great responsibility and 
influence we hold with our people, communities and 
suppliers in the UK and internationally. Our sustainability 
goals reinforce the direction in which THG is travelling, 
providing a formal structure with targets underpinned 
by science, data and technology, and driven by 
our talented people all over the world. Integral to 
this, is our commitment to offset all our historical 
operational emissions by the end of 2025 (please refer 
to Sustainability section); and as part of this, we were 
pleased to have planted some 830,000 trees in 2021 
through THG Eco.

We have always been fast-paced, agile and responsive 
to changes in our markets, and our sustainability strategy 
is no different – while we have our sights set on the year 
2030 for the majority of our milestone targets, we will  
do our best to achieve more and work in partnership 
with others to accelerate the pace of positive change. 
We are committed to using our global scale and 
dedication to innovation, to act as a force for good. 

THG in the community  

In 2022, we will develop and publish a new Group-
wide Social Impact strategy to define our approach to 
charitable giving and maximise THG’s impact in our local 
and global communities.

Most recently, our HR teams have worked around the 
clock to provide physical and mental health support 
to our Ukrainian colleagues around the world and our 
security teams have helped to safely relocate some of 
our colleagues and their families who made the difficult 
decision to leave their homes in Ukraine. We are also 
continuing to support our Ukrainian colleagues here 
in the UK, including assisting those who are making 
arrangements for their loved ones to join them as soon 
as they are able to.  

While the protection and safety of our colleagues has 
been our top priority, we know that urgent support 
is needed beyond our immediate network. We have 
been liaising with national and international partners 
to determine the best way we can help them provide 
practical support.  

In March 2022, we confirmed that £1.2m in product 
donations will be made available from our warehouse  
in Poland to support those affected by the conflict and 
we are working with our local partners to distribute 
essential items such as food, clothing and hygiene 
products to the areas in greatest need.   

We also continued to support charities helping people 
cope with the devastating impacts of Covid-19, including 
donating funds to charities in India helping to provide 
relief aid and vital oxygen facilities in struggling rural 
communities. 

Our culture and people

Driven by ambition, innovation, collaboration and 
entrepreneurship, our culture and the people at THG 
are integral to the Group’s success. From more than 
95 nationalities, our colleagues bring a wealth of 
experience and talent, working together to deliver 
exceptional results right across the business.

This value recognition is reflected in our rapidly-evolving 
people proposition, with a dedicated diversity & 
inclusion committee leading on a dynamic strategy  
to identify areas of opportunity and drive positive 
cultural change through inclusive policies and practices. 
The enhancements of our wellbeing platform are  
a commitment to employee wellbeing and support, 
while our investment in new staff benefits is designed  
to show our people our appreciation for their 
outstanding contributions.

With the implementation of a new pension scheme 
to include an increased company contribution, the 
opportunity to purchase additional annual leave days, 
enhanced maternity and paternity packages, and our 
“salary sacrifice”, Techscheme and Cycle to Work 
Scheme, our employee benefits reflect our investment  
in our people.

Named one of the UK’s 25 Best Big Companies to Work 
For in 2021, THG fosters an environment built on the 
foundations of teamwork, diligence and excellence.  
I would like to thank all colleagues for their continued 
contributions to the Group and welcome all new starters 
to join us in achieving our ambitions.

Onwards

We are making long-term strategic decisions for THG 
as we recognise the enormous opportunity that that the 
structural shift to online e-commerce will bring. During 
2021, we invested £1bn across infrastructure, technology 
and acquisitions to further develop the long-term 
growth prospects of the Group, and completed many 
transformational projects on a global scale. 

The investment that we have made in our global 
manufacturing, fulfilment and distribution network 
provides capacity and capabilities to continue to build 
leading positions in our core markets across Technology, 
Beauty and Nutrition, supplemented by in-housing 
recycling infrastructure to support our target  
of recycling more plastic than we produce. 

Our vision has not changed. THG Beauty and THG 
Nutrition are focused on becoming the undisputed digital 
leaders in their categories. THG Ingenuity aims to be the 
leading technology platform for the enterprise market, 
powering digital transformation for brands globally.  
Whilst we have made substantial progress and remain 
committed to executing our strategic growth plans,  
we are naturally disappointed that this has not translated  
into tangible shareholder returns. The management team, 
with our Board’s full support, remains wholly focused  
on delivering our strategic growth plans in 2022 to drive 
shareholder value.

Matthew Moulding

Executive Director and Chief Executive Officer
20 April 2022

5

6

Annual Report 2021  
 
 
Our vision

For Beauty and Nutrition to become undisputed 
global digital leaders in their respective categories 

For Ingenuity to become the leading technology 
platform for the enterprise market, powering digital 
transformation for brands

Our purpose

Our values

To reinvent how brands connect  
digitally to consumers

Leadership, innovation, decisiveness  
and ambition

Our purpose

“ THG’s purpose is to reinvent how brands connect digitally to consumers” 

We are a global digital innovator revolutionising  
how brands connect to a worldwide consumer base

We aim to leave the world in a more
sustainable position than we found it 

We are transforming how consumer brands go  
to market in the digital age. Through our proprietary 
platform Ingenuity, we are providing a simpler, 
integrated and frictionless retail experience for 
consumers and brand owners. 

•  Using the visibility from our vertically integrated  
end-to-end model, we are working to build and 
integrate sustainability throughout our brands 
and supply chain – from packaging to consumer 
awareness   and beyond.  

We are democratising online retail – overcoming its 
structural technology barriers by enabling brands and 
retailers to have direct relationships with consumers, 
improving accessibility.

In doing so, we are reinventing online
retail for the better:

• 

• 

• 

• 

For customers we create accessible, fast,  
education-rich, highly-engaging experiences. 

For brands we provide a best-in-class, unique end-
to-end global route to market, transforming their 
growth potential, and enabling them to understand 
and focus on meeting the developing needs of their 
customers and what differentiates them. 

For our employees we provide invaluable
skills as they join a disruptive, forward-looking  
digital business that is creating a digital
talent bank in the UK.  

For society and the environment, our end-to-end 
vertical integration enables us to begin mitigating 
harmful impacts of consumer goods and build  
a more circular, sustainable model.  

We enable a happier population, empowered  
to make healthier lifestyle choices 

• 

Through our leading health, beauty and wellness 
brands, we help consumers build the knowledge  
to inform lifestyle choices and help people feel  
good about themselves.  

•  We are positively impacting society by supporting 
all forms of wellness, educating and inspiring the 
population to make healthier lifestyle choices.  
Our platform enhances this impact, delivering 
relevant products through the right channels  
for our global customer base. 

• 

This is supported by building inclusive online 
communities, which bring people together, 
regardless of where they are from, with access  
to new products, brands and engaging content.  

• 

• 

Starting with our own operations – as THG continues 
to grow, it is paramount that we reduce our impact 
on the environment and create and implement 
innovative, new sustainability practices. 

There are considerable steps to take, but we 
ultimately seek to deliver on our ambition  
through innovative solutions on societal and 
environmental issues. 

We are an ambitious global business, but a champion  
of the community from which we have grown  

•  We greatly value our heritage as part of the 

community in the North West of England, with local 
world-class infrastructure, access to talent and global 
supply chains.   

•  We are committed to the role we play for social 

mobility in the UK, particularly in the North West, 
proactively delivering a positive impact for employment, 
developing talent and building the skills of tomorrow.  

•  At the same time, we have an international focus and 
ambition – and are proud to be exporting insight to  
all of our markets, as we build skills on a global scale. 

•  We are able to leverage our technology and operating 
infrastructure to deliver deep local relevance in the 
markets we operate in.

We will judge our success by:

• 

Being regarded by brands as the enterprise solution  
of choice for their D2C channels, powering e-commerce 
from a sustainable e-commerce platform. 

•  Continuing to deliver an immersive and highly 

engaging customer experience. 

•  Developing a technological talent bank in the UK  
that is a long-term asset to THG and the wider  
UK technology sector. 

7

8

Annual Report 2021 
 
 
 
 
 
Our values

Our vision

THG Beauty and THG Nutrition are focused on becoming  
the undisputed global digital leaders in their categories.  
We continue to invest in developing our beauty and nutrition 
brands and remain focused on delivering a best-in-class 
customer experience for our global customer base.

As well as powering THG’s trading businesses, 
THG Ingenuity is focused on becoming the leading 
technology platform for the enterprise market,  
powering digital transformation for brands globally.  
We have a long-term focus on delivering this vision, 
through our innovative, proprietary digital ecosystem, 
that uniquely offers a single end-to-end solution to 
retailers and brands consisting of a combination of 
complex technology and real-world assets needed  
to successfully retail online. 

Brands and retailers require a complex combination  
of technology and real-world assets to retail online 
globally, such as the e-commerce engine, digital 
marketing, localisation, payment solutions, fraud 
detection, data analytics, fulfilment, courier  
integrations, customer services, hosting and content.  

Traditionally, brands and retailers have outsourced  
each function across a number of unconnected 
suppliers, resulting in significantly increased costs  
and higher execution risk. THG has built and operates 
each function in-house.

THG Ingenuity’s vertically-integrated solution overcomes 
the structural challenges of increased costs and 
execution risks faced by brand owners and retailers 
outsourcing their digital services across multiple 
suppliers and provides a one-business, one-data  
view online, enabling both its own brands and third-
party brands to achieve digital transformations.

Having built THG Ingenuity over the last 17 years  
and with tens of thousands of code updates  
released annually to drive continuous improvement,  
we are reinventing online retail for the better.

Leadership

Innovation

We have the courage to do things differently, and in  
doing so we draw on our meritocratic culture to empower 
our people to lead with confidence and conviction. 
Regardless of background, age or experience, our people 
are given the opportunity to lead and succeed with us  
and we nurture their entrepreneurial spirit. Our value 
 of leadership extends to the impact we have on the 
world – and we seek to use our best-in-class technology 
to be the leading sustainable e-commerce platform,  
and to bring our partners with us on that journey.

We believe that the way consumers and brands connect 
is ever-changing and therefore it is critical to evolve 
and adapt, to challenge ourselves and others to think 
differently. We are pioneering innovators – who do not 
defer to the well-trodden path of least resistance – and we 
strive to be at the forefront of technological developments. 
We foster creativity, resilience and experimentation; and 
celebrate a diverse, inclusive culture to bring different 
perspectives together to solve problems.

Decisiveness 

Ambition

We believe that focused, evidence-based and timely 
decision-making drives success in a fast-moving sector.  
This is enabled by having accurate data at our fingertips 
and using this to continuously learn and improve our 
decision-making – balancing risk, opportunity and purpose. 
We encourage accountability for decisions made,  
which enables a fast-moving, high-growth business.

We believe that dreaming big in terms of scale  
and quality drives our success. We are defined by  
our shared ambition, seeing opportunities where 
others see challenges, and we are not afraid to push  
the boundaries of what is possible as an organisation. 
We encourage our people to stretch goals and recognise 
that while endeavours will not always succeed, we see 
value in learning from our mistakes to adapt quickly,  
to achieve better outcomes for stakeholders.

9

10

Annual Report 2021Our strategy

We are  a digital-first consumer brands group, specialising in 
taking brands direct to consumers globally, via our proprietary 
technology platform (“Ingenuity”). 

We have built a portfolio of leading digital beauty  
and nutrition brands that are capitalising on the  
global growth opportunities we see in these categories, 
supported by the accelerating consumer shift to the 
e-commerce channel. 

We also provide an end-to-end e-commerce solution 
(“Ingenuity Commerce”) to brand owners – a global 
e-commerce solution in a box that enables some of  
the world’s largest brands to sell their products direct  
to consumers globally. Our end-to-end solution removes 
the complexity and costs of integrating a myriad of 
suppliers and technology partners to build out a global 
D2C solution, instead providing brand owners with a single, 
proven and already-developed solution. We continue  
to invest in developing our technology platform as  
we look to become the go-to enterprise partner for 
brand digitalisation.

We specialise in building digital brands, as is demonstrated 
by the success of our own brands and the rapid online 
sales growth that they have achieved. In Nutrition, this 
includes the Myprotein brand family, which was the largest 
online sports nutrition brand globally in 2021. In Beauty, this 
includes Lookfantastic, which in 2021 was the largest online 
pure-play beauty retail platform globally. These brands 
continue to deliver outstanding growth rates as we grow 
their global customer bases through a network of fully-
localised, direct-to-consumer websites, powered by the 
THG Ingenuity platform. 

Dream big and look 
for opportunity where 
others see challenge.

Evolve and adapt, 
challenge ourselves 
and others to think 
differently.

Be decisive, be guided 
by data, balance risk 
and opportunity.

Advance and enhance 
the sustainability of 
the Group and our 
e-commerce platform.

11

Growth

Innovation

Execution

Be Sustainable

Long-term strategic  
priorities

• 

To make Ingenuity Commerce the go-to enterprise partner for brand digitalisation.

•  Continue to develop our beauty and nutrition brands, while delivering a best-in-class  

customer experience.  

•  Deliver engaging new products to the increasing global customer base across  

the beauty and nutrition categories.

•  Be a champion of the community from which we have grown.

•  Continue to empower our staff to boldly execute.

• 

To leave the world in a more sustainable position than we found it.

•  Make sustainability ‘business as usual’ for THG and our customers by empowering  
the brands we work with to embed sustainability throughout their business model.

12

Annual Report 2021Strategic highlights

Key Performance Indicators

Strategy

Strategic objectives

2021 highlights

We are a digital 
innovator 
revolutionising how 
brands connect to 
consumers globally

To make Ingenuity Commerce 
the go to partner for brand 
digitalisation 

Ingenuity Commerce revenue grew 135% 
in 2021 to £45.4m (2020: 160%), driven 
by new client wins and an additional 98 
e-commerce websites on the platform)

We enable a happier 
population, empowered 
to make healthier 
lifestyle choices

To deliver engaging and new 
products to an ever-increasing 
global customer base across 
the beauty and nutrition 
categories that positively 
impact our customers’ lives

Act as a force for good 
and leave the world in 
a better place than we 
found it 

To make sustainability 
“business as usual” for 
ourselves, our suppliers  
and our customers

Over 450 SKUs launched by our own 
beauty and nutrition brands in 2021  

2030 Sustainability Strategy published 
with THG and the Ingenuity platform 
reconfirming their carbon neutral status.

11% reduction in GHG Intensity from 
2020 to 2021, and a 27% reduction in 
GHG Intensity between 2019 and 2021

To be a champion of the 
community from which 
we have grown

To support our community  
and have a positive impact  
on the environments  
in which we operate 

We welcomed c.3,000 new employees  
to the group in 2021, in line with the 
prior year

Active customers (millions)

Number of orders (millions)

Average order value (£)

Active customers (millions)

Number of orders (millions)

Average order value (£)

2021

2020

2019

9.2

17.1

60

7.2

13.9

46

6.9

13.1

55

6.3

12.3

47

4.1

8.3

51

4.3

8.7

48

Number of websites

187

89

21

THG  
Beauty

THG 
Nutrition

THG 
Ingenuity

Sustainability

Scope 1 CO2e emissions (Tonnes)

Scope 2 CO2e emissions (Tonnes)

Female representation on Board 
and Senior Management (%)

2,309

11,605

26%

1,945

9,583

20%

Ethnic minority/BAME representation 
on Board and Senior Management

6%

6%

Number of websites defined as website with a specific domain name/URL.  
THG Beauty metrics exclude Glossybox beauty subscriptions.
Active customers is defined as customers who have purchased at least once within the period.
Number of orders is defined as orders fulfilled within the period.
Average Order Value is defined as the average order value per customer order on a gross revenue basis, inclusive of any shipping revenue.

13

14

Annual Report 2021 
 
Divisional Revenue

Territory Revenue

Other
10%

Ingenuity
9%

Nutrition
30%

Beauty
51%

RoW
18%

USA
19%

Europe
21%

UK
42%

#1 global online pure-play  
specialty retailer.
- 
8 owned premium brands, in-house 
product innovation, range building, 
BRC A-grade manufacturing. 
-  
Critical route to market for 1,300 
prestige & luxury brands.

#1 global online D2C  
sports nutrition brand. 
-
 In-house brand development,  
content, marketing,  
product innovation, BRC  
AA-grade manufacturing.

Offering a selection of entertainment products and subscription  
services of clothing, gadgets and vinyl, with a particular focus on licensing 
arrangements with global publishing houses and personalisation.

THG Luxury comprises of a collection of websites  
(Coggles, The Hut, MyBag, and Allsole) which retail over  
200 fashion and lifestyle brands.

Three luxury event spaces: King Street Townhouse Hotel, Great John  
Street Hotel, and Hale Country Club & Spa, providing bespoke luxury  
spaces for hosting influencer and brand events.

Key:

Technology
Digital Services
Fulfilment and Operations

Ecommerce  
Platform

Data

Fraud Screening 
THG DETECT

Marketing 
Techniques

Merchandising 
Tools

Apps 
THG APPS

Digital
Consultancy

Trading

Data, Analytics & ML 
THG IQ

Global CS 
THG ORBIT

Translation 
THG FLUENTLY

Content Production 
THG STUDIOS

Advertising 
THG MEDIA

Performance 
Marketing 
THG PRECISION

Customer & Loyalty 
THG PERSONIFY

Marketing  
Technology 
THG SOCIETY

Personalisation / 
Print on Demand

Partnerships

Our business model

THG is a leading vertically-integrated, global e-commerce 
technology group and brand owner, powered by its proprietary 
technology platform, Ingenuity, through which it also provides 
end-to-end e-commerce solutions for local and global brands  
to reach a global e-commerce consumer base.

Against a backdrop of a large addressable market  
with structural growth, THG has scale, digital brand-
building leadership, and a history of fast growth,  
high margins, consistent profitability and cash flows,  
as well as structural tailwinds supporting further growth.

The Group’s fully vertically-integrated business model 
spans the entire customer journey: 

•  Development and manufacture of products at best-

in-class in-house BRC AA/A grade manufacturing 
facilities; 

• 

• 

End-to-end brand building and content creation, 
delivered through a new state-of-the-art studio; 

Retailing of products through THG owned 
and operated websites, marketing and 
influencer platforms ; 

•  Dedicated hosting infrastructure across 32 global 

data centre locations ; and 

•  Delivery to a global customer base through THG’s 

global payment, courier and warehouse network.

Across our direct-to-consumer brands we have 
continued to deliver leading customer unit economics, 
accompanied by exceptional sales growth:

• 

 Over 16.4m active THG Beauty and THG Nutrition 
customers in 2021, +95% increase vs. FY19. 

During 2021, THG’s business was operated through  
four divisions: 

1) THG Beauty – operating the world’s #1 pure-play 
online specialty beauty retailer – Lookfantastic,  
a further nine other popular online beauty and haircare 
businesses and a portfolio of eight owned prestige 
brands addressing skincare, haircare and cosmetics.  

2) THG Nutrition – operating Myprotein and its brand 
family – the leading D2C sport nutrition provider that 
offers products across several associated categories, 
including vegan, protein, vitamin, athleisure and  
healthy snacks. 

3) THG Ingenuity – proprietary end-to-end platform that 
powers THG’s own businesses and brands combining 
hosting, analytics, fraud detection, logistics and 
warehousing with digital brand management, including 
marketing, translation and global customer service, 
which enables 187 third-party client websites at 31 
December 2021 (31 December 2020: 89) utilising the 
same platform solutions via Ingenuity Commerce.  

4) Our remaining businesses (comprising THG  
OnDemand, THG Experience and THG Luxury).  
Further detail on each of these divisions is found  
in the remainder of this report (pages 61-65).

All of the Group’s critical infrastructure is developed 
in-house, and we continue to invest in developing this 
infrastructure, for the benefit of THG’s own brands  
and Ingenuity clients. 

Global Data Centres 
CLOUD SERVICES

Delivery & Courier 
Management
THG DELIVERED

Warehouse 
Management 
System 
VOYAGER

Checkout / 
Payment

Warehouse 
Automation 
FIR/ST

Sustainability 
THG ECO

Global  
Fulfillment

Product Innovation / 
Manufacture 
THG LABS

•  Over 6.8m app downloads by year-end (FY 2020: 2.6m). 

In-depth descriptions of these business units can  
be found on pages 21-65 of this Annual Report.

•  Over 32,000 influencers globally. 

• 

• 

• 

 Consistently high Average Order Values (”AOV”)  
in Nutrition (£46) and Beauty (£60). 

Consistently strong online repeat purchase rates. 

Returned product represents only c.2% of sales.

THG’s ambitious growth trajectory and brand 
partnerships bring opportunities but also risks to the 
Group’s operating model. The Board has set out on 
page 109 their assessment of principal risks and the 
steps taken to manage and mitigate such risks. 

THG Ingenuity Commerce

Infrastructure Services

Revenue from delivery of end-to-end e-commerce  
solutions to 3rd parties.

Revenues from single services provided to 3rd parties,  
along with pass-through revenues from services charged  
to Ingenuity Commerce clients at nil-margin as part  
of multi-service Commerce contracts.

15

16

Annual Report 2021 
 
The need for Ingenuity

Consumer demand for digital commerce is here to stay and 
accelerating. Companies need an e-commerce platform that  
is flexible and scalable for today’s anywhere and everywhere 
world, and this is what Ingenuity Commerce delivers to  
THG’s customers regardless of size, industry or geography. 

The fundamental advantage of the Ingenuity platform 
is that it makes the complex simple. This enables 
brand owners to focus on their go-to-market strategy, 
confident that THG’s Ingenuity platform has the 
integrated capabilities to deliver with the resilience, 
speed and know-how, across all territories.

Ingenuity is a platform that has been built-out over the 
past 17 years to manage the costs, points of friction and 
complexities of globalising digital brands across a range 
of product verticals. Its credentials in this respect are 
clearly represented in the growth to leading positions  
of THG’s beauty and nutrition brands. 

As well as being a critical enabler of THG’s global brand 
building and e-commerce activities, Ingenuity is rapidly 
becoming a partner of choice, powering the growth  
of some of the world’s largest consumer brands.  
This has been achieved through continuous innovation, 
development and investment in proprietary technology, 
operating infrastructure and brand-building capabilities.  

Ingenuity is unique in being both a peer-to-peer 
e-commerce retailer and a service provider to global 
cross-border e-commerce operations. The same 
technology that powers the growth and success  
of THG’s own brands also drives the growth of 
Ingenuity’s partners. As a result, any developments  
and enhancements made to THG’s technology, 
operations, digital or data solutions automatically 
benefits Ingenuity’s clients too. 

Transforming processes from complex to simple requires 
deep expertise, and valuable experience – that THG has 
gained from the successful scaling of its own brands. 
The process of growing and scaling these brands and 
building a localised, successful, global D2C proposition 
requires significant know-how as well as financial 
investment, time and resource. 

What is Ingenuity? 

Ingenuity is the combination of complex e-commerce 
technologies, real-world physical assets and infrastructure, 
and importantly, brand-building capability.

Ingenuity infrastructure 

•  Critical infrastructure in the Ingenuity stack, 

underpinning the Ingenuity Commerce offering. 

• 

Third-party revenues ensure that the division is 
a profit centre not a cost centre, delivering key 
services to THG own brands (not charged) and 
Ingenuity clients at scale and with best-in-class 
know-how. 

•  Differentiated from Ingenuity Commerce as charged 
to third parties as a single service or short-term 
contract, rather than bundled with multiple elements 
of the Ingenuity stack on long-term contracts.  

•  Certain infrastructure services are also charged  
as a single service to third parties: Hosting; 
Translation; Manufacturing; THG Eco (encompassing 
plastic recycling, carbon offsetting and tree-
planting). Within THG Eco, three businesses were 
acquired in the year in the plastic recycling and 
tree-planting sectors for a combined consideration 
of £17.2m (net of cash acquired). 

•  Certain infrastructure services (e.g. postage)  
can be delivered free of charge to the client,  
when bundled in a Commerce contract in order  
to ensure compelling pricing. Where costs are 
passed through to clients at nil THG margin,  
the pass-through revenues are captured in this 
division. As the Ingenuity pricing model matures  
all costs will be charged with a margin so reducing  
the growth of this pass through at nil margin revenue. 

• 

100% external client revenues. No THG own-brand  
or Commerce revenues are recognised in this division. 

Ingenuity commerce

• 

End-to-end technology services charged  
to third parties for digital commerce solutions.  

•  Multi-year contracts (3-10 years), highly profitable 

and cash generative.  

• 

• 

Serving enterprise-scale brand owners and retailers 
across the broadest cross-section of consumer 
categories, across all major developed and 
developing geographies.  

The top 20 Ingenuity Commerce clients are powered 
by Ingenuity in one or more major markets (UK, US, 
China, Japan, Germany), with an average of three 
website locales per client. 

17

18

Annual Report 2021 
Our journey to date

We have delivered consistent and profitable growth, 
powered by Ingenuity, our proprietary platform. 

Revenue

Adjusted EBITDA (2) (3)

%

Revenue growth (1)

2004 - Launch As 
Online Retailer
__

Founded by Matthew 
Moulding as an 
online retailer

2005 - Launch of 
Technology Platform
__

Begins providing white 
label e-commerce 
services for offline 
retailers e.g. Tesco, WH 
Smith, Dixons, Asda

2200

2100

2000

1900

1800

1700

1600

1500

1400

1300

1200

1100

1000

900

800

700

600

500

400

300

200

100

M
£

E
U
N
E
V
E

R

19

2021 - Accelerated 
strategic development 
of the group
__
Raised $1 billion;  
Began improvements to 
governance and reporting; 
Strengthened Beauty and 
Nutrition businesses

+35%

2020 - Largest 
Tech IPO on the 
London Stock 
Exchange in 2020
__

Launch of THG Eco

2019 – Ingenuity 
Commercialisation
__

Rapid scaling of THG 
SaaS Commerce division 

2018 – Investment 
in Beauty Innovation 
and Manufacturing
__

Acquisition of Acheson 
& Acheson, a leading 
Beauty product developer 
and manufacturer 

+41%

2017 – Ingenuity 
Infrastructure 
Investment
__

Addition of Hosting 
(32 data centres), 
Content Creation and 
Translation capabilities 

+25%

2016 – Step change  
in warehousing  
and fulfilment
__

Build 1m sq. ft. 
Production and 
Distribution Centre 
in the UK

+25%

+47%

2015 - Moves 
into beauty brand 
ownership
__

Acquisition of Mio 
Skincare (one of eight 
own Beauty brands)

+35%

+35%

+50%

2012-20 - Platform 
internationalisation  
step-change
__

200+ integrated courier 
services 195+ shipping 
destinations, 60 languages

2011 - Move into 
Nutrition D2C 
brand ownership
__

Acquisition of the 
UK sports nutrition 
brand Myprotein

2010 - Move into 
Beauty D2C
__

Acquisition of the 
online beauty retailer 
Lookfantastic

+69%

+10%

+17%

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

Source: Statutory accounts. Note: (1) Revenue growth and Adj. EBITDA margin calculated based on Group statutory accounts (2) FY18, FY19 and FY20 are on an IFRS 15 basis, prior years are pre-IFRS 15. (3) Defined as operating profit before depreciation, amortisation, share-based payments and exceptional 
and other items. Adjusted EBITDA in periods FY19 onwards include IFRS 16 adjustment, prior years are pre-IFRS 16.

180

170

160

150

140

130

120

110

100

90

80

70

60

50

40

30

20

10

A
D
J
U
S

T

E
D

E
B

I

T
D
A

£
M

20

Annual Report 2021 
 
 
THG Ingenuity is an end-to-end enterprise 
e-commerce platform that supports the 
entire consumer brand owner and retailer 
market both locally and globally. 

About THG Ingenuity

The THG Ingenuity platform has been developed  
since 2005 and commercialised since 2018, by brand 
owners for brand owners, and is the critical enabler  
of THG’s brand building and e-commerce activities.  
This technology and know-how is now offered to  
third parties through THG Ingenuity. Success  
is defined by the international leadership positions 
of the Lookfantastic and Myprotein brands and the 
international growth delivered for third-party brands. 
The international sales growth of THG’s brands has  
been driven by the unique localisation capabilities  
of the vertically-integrated Ingenuity platform,  
including localised content, currencies, payment 
options, marketing, promotional calendars, influencers, 
new product development, product catalogues, delivery 
and customer service. THG’s brands are in effect the 
largest customers of this division; however no charges 
are currently made to THG’s brands for internal services 
provided by Ingenuity.

THG Ingenuity also sells infrastructure services such  
as hosting, translation, content creation, manufacturing  
and other operational solutions on a standalone basis. 
They are also provided to enterprise customers as part of 
an end-to-end service offering “Ingenuity Commerce”.  

Our vision is for THG Ingenuity to become the platform 
of choice for the enterprise market, powering the digital 
transformation agenda of brands at a global level. THG’s 
unique offering and end-to-end capabilities ensures the 
model captures a far greater share of the digital spend 
of its customers than its e-commerce platform peers.

21

22

Annual Report 2021Making the complex simple

Delivering Coca-Cola’s first  
full-portfolio D2C offering

Customer & Loyalty 
THG PERSONIFY

Delivery & Courier 
Management
THG DELIVERED

Marketing 
Techniques

Content Production 
THG STUDIOS

Translation 
THG FLUENTLY

Checkout / 
Payment

Warehouse  
Management System
THG VOYAGER

Ecommerce  
Platform

Digital
Consultancy

Data

Merchandising 
Tools

Personalisation / 
Print on Demand

Fraud Screening 
THG DETECT

Product Innovation / 
Manufacture 
THG LABS

Marketing Technology 
THG SOCIETY

Global CS 
THG ORBIT

Partnerships

Data, Analytics & ML 
THG IQ

Warehouse Automation 
FIR/ST &VOYAGER

Performance 
Marketing 
THG PRECISION

Apps 
THG APPS

Trading

Global Data Centres 
CLOUD SERVICES

Global fulfillment

Advertising 
THG MEDIA

Sustainability 
THG ECO

It is evident that building a D2C proposition that can 
efficiently scale and is truly localised to its markets 
requires significant financial investment, time, resources 
and digital know-how. Primarily this is because current 
D2C models typically require working with an off-the-
shelf SaaS platform at the core, before adding multiple 
third-party plug-ins, IT vendors and agencies to knit 
together an end-to-end offering. The complexity,  
cost and execution risk involved with this set-up is  
then further compounded by localisation requirements  
as brands begin to look outward for growth and  
more sites are launched in international markets. 

THG Ingenuity is a proven platform that enables 
frictionless end-to-end digital commerce, with all  
the required components for global digital commerce 
integrated into a single, digital ecosystem, thus 
minimising the execution risk for the customer and 
leveraging a wealth of consumer data to inform growth 
strategy. Furthermore, THG’s digital brand services  
span brand creation, product development, trading, 
digital marketing, data analytics, end-to-end content 
creation, translation and customer services, with all  
of these key services delivered in-house as part of  
a unified operating ecosystem. This combination of  
in-house proprietary technology and digital services 
offers brands a frictionless, turnkey platform to build  
out the brands’ global online D2C operations through  
a single SaaS relationship, enabling them to rapidly scale 
across multiple countries through THG’s technology, 
while also leveraging THG’s operating model.

Why THG Ingenuity:

Service composition:

•  Offering a flexible and sophisticated platform  
to deliver a unique and enriched customer 
proposition across personalisation, bundling, 
gifting, product adjacencies and more.  

• 

Improving accessibility of less well known brands 
within their portfolio, offering an owned ‘marketplace’ 
shopping experience. 

•  Delivering accelerated GMV through Ingenuity’s 
unique Ecommerce model with laser focus  
on daily trade and marketing performance. 

• 

Eradicating friction points with seamless  
integrated fulfilment and data support. 

•  Core Commerce platform inclusive of Checkout  
& Payments, and proprietary Fraud software.  

• 

• 

• 

• 

Proprietary CRM and Customer Service platform. 

Personalisation capability.  

E-commerce Trading and Data services. 

International Fulfilment including use of Ingenuity’s 
proprietary Warehouse Management System and  
Order tracking software.

The partnership with Coca-Cola 
Europacific Partners marked their  
first full portfolio D2C offering, which 
launched in October 2020 across the UK

The site has significantly improved accessibility  
of lesser-known brands within their portfolio,  
offering a marketplace shopping experience,  
and has delivered accelerated GMV through  
the support of Ingenuity’s e-commerce teams.

THG Ingenuity provided a flexible and sophisticated 
core commerce platform, to deliver a unique and iterative 
customer proposition, with product personalisation, 
product bundling, gifting, and the launch of product 
adjacencies across complementary brands.

Through the use of Ingenuity’s fulfilment network, 
proprietary warehouse management system, order 
tracking software and CRM software, the solution  
has eradicated customer friction points, and  
supported the development of a new and engaged  
online customer base. In 2021, the Ingenuity platform 
handled over 1bn site visits and processed orders to 
customers across 195 territories.

“In the long term, this move will allow us to further  
optimise our range across all of our customer channels,  
strengthen consumer loyalty and help us to fulfil our  
potential as category leader “

23

S T R A T E G I C   P R O J E C T S 
D I R E C T O R

24

Annual Report 2021  
 
 
Brands choose Ingenuity as  
a long-term strategic partner

The Ingenuity platform is offered externally  
to a global enterprise customer base as an  
end-to-end SaaS offering. THG Ingenuity  
maximises the client’s chance of success by 
providing an all-in-one commerce solution, 
supported by internal brand-building  
know-how, as demonstrated by THG’s track  
record of building its own brands to global 
leadership positions. 

The platform integrates: 

• 

• 

• 

 THG’s advanced e-commerce software technology 
(including e-commerce platform, warehouse 
management system, marketing platform, influencer 
platform, courier platform, checkout, fraud engine, 
data platform, customer service platform). 

 THG’s global real-world infrastructure (including 
global warehousing across18 locations, c.200+ 
courier services, product manufacturing across 
eight facilities, plastic recycling across three 
facilities, 32 data centres). 

 THG’s digital brand building capabilities (website 
trading, marketing, influencers, customer service 
and end-to-end content creation).

THG’s technology and operating ecosystems are 
supported by its end-to-end digital brand services 
(“THG Digital”). This includes THG Studios, a state-
of-the-art creative studio, with the production facilities 
and in-house team to deliver projects at scale across 
everything from branding and strategy to creative 
campaigns, content production and packaging 
design. In 2021, despite relocating to our Manchester 
campus, the team delivered more than 330,000 digital 
content assets, as well as in-house website trading and 
digital marketing services sold to brand owners under 
recurring SaaS contracts. 

Ingenuity also offers translation and localisation 
capabilities through THG Fluently, which consists 
of a network of over 6,000 linguists, with 35 million 
words translated for THG websites in 2021, an increase 
of 54% on 2020, enabling customers to fully access our 
brands’ products and services. This localised content is 
complemented by award-winning international customer 
service capabilities, enabling customers to correspond 
with our brands in the language of their choice.

The platform also incorporates in-house digital 
marketing services, powered by THG’s proprietary  
eCRM (customer relationship management) and 
marketing and influencer platforms “THG Society”.

Key:

Technology
Digital Services
Fulfilment and Operations

Ecommerce  
Platform

Data

Fraud Screening 
THG DETECT

Marketing 
Techniques

Merchandising 
Tools

Apps 
THG APPS

Digital
Consultancy

Trading

Data, Analytics  
& ML 
THG IQ

Global CS 
THG ORBIT

Translation 
THG FLUENTLY

Content 
Production 
THG STUDIOS

Advertising 
THG MEDIA

Performance 
Marketing 
THG PRECISION

Customer & Loyalty 
THG PERSONIFY

Marketing Tech 
THG SOCIETY

Personalisation / 
Print on Demand

Partnerships

Global Data Centres 
CLOUD SERVICES

Delivery & Courier 
Management
THG DELIVERED

Warehouse 
Management System 
THG VOYAGER

Checkout / 
Payment

Automated / 
Manual 
Warehousing 
FIR/ST 

Sustainability 
THG ECO

Global Fulfillment

Product Innovation / 
Manufacture 
THG LABS

25

26

Annual Report 2021Ingenuity Commerce revenue model

Case study: William Grant & Sons (“WG&S”)

Ingenuity Commerce generated £45.4m revenue in 2021  
(2020: £19.3m), with 62% of these being recurring revenue.  
We monetise Ingenuity Commerce principally through three 
sets of fees:

Delivering high-level strategic projects and driving  
execution with cross-functional teams for Clink*

1.  Technology fees 

2.  Brand-building fees 

Why THG Ingenuity:

Service composition:

a. 

b. 

b. 

 Non-recurring technology fees: These are 
charged on an upfront basis to cover the costs 
of the design and development of the website 
and additional international variants for clients. 
While these are non-recurring, they are incurred 
every time a client chooses to add new brands 
to Ingenuity, and when they wish to add new 
international website variants for existing brands. 
Therefore, despite being non-recurring, these 
technology fees may be generated from clients 
across a number of years. 

 Recurring SaaS licences: THG charges  
a monthly licence fee for access to Ingenuity 
platform components (e.g. e-commerce 
platform, warehouse management system, 
content management system, recommendation 
engine, A/B testing, marketing automation 
platform, courier platform, checkout, fraud 
engine, data platform).

 Non-recurring integration fees are also charged 
on an upfront basis for integrating partners 
onto our platform across a range of services, 
but initially focused on payments. This enables 
Ingenuity Commerce customers to benefit from 
access to a sophisticated suite of technology 
and payment options that are suited to a global 
market and maintain pace with innovation. 
These fees can also include advertising 
campaigns. Whilst this is non-recurring by 
partner, we expect such fees to be received 
in future periods as our technology offering 
continues to evolve.

a. 

b. 

c. 

 Recurring monthly brand-building fees:  
THG charges monthly fees for digital  
brand-building services including trading 
(THG will fully operate the websites on 
behalf of brand owners), marketing services 
(agency service fees for the management and 
deployment of digital marketing budgets on 
behalf of brand owners, which includes access 
to THG’s influencer platform) and end-to-end 
digital content creation services.

 Revenue share: THG receives a share  
of the revenue generated from each  
Ingenuity website. The percentage share 
varies by Ingenuity customer and is charged 
as a percentage of Gross Merchandise Value 
(“GMV”). This enables THG to participate  
in the upside it delivers for its brand partners  
in scaling their online D2C businesses.

 Additional services: THG will charge for any 
additional services as part of overarching 
Ingenuity contracts (based on rate cards).  
Fees for additional services (e.g. translation, 
creative services) are charged, with a mark-up, 
as and when these are provided. 

. 

3.  Infrastructure service fees 

a. 

 Fees for items including payments, customer 
services, warehousing, fulfilment and postage, 
are charged to clients. While variable with activity, 
these fees have a high degree of predictability 
given they are incurred on a repeat basis.

• 

• 

Strategic partner that will form a key part  
of the WG&S digital transformation and  
e-commerce journey. 

Leveraged our end-to-end capabilities,  
to scale internationally, capture customer  
data and provide an NPD platform. 

•  Help enable WG&S to become  

a more consumer-centric business. 

• 

Strategic advisory supported a range of  
high-level topics based on WG&S requirements, 
enabling a clear roadmap for international 
expansion and a plan of action to elevate their 
customer acquisition.

• 

•  

•  

•  

   Following the launch, WG&S signed a strategic 
retainer with the Digital Strategy team to provide 
ongoing strategic support post-launch for Clink.

 Advisory services to help drive execution of 
key proposition initiatives by and creating 
implementation roadmap.

 Holistic D2C strategy focused on delivering  
a long-term international growth model. Ingenuity 
helped identify markets of interest and developed 
a rollout plan, leveraging THG’s data insights, 
learnings and capabilities.

 Strategic Governance: Ingenuity involved  
in the Quarterly Business Review process  
to identify key strategic levers and initiatives  
for the upcoming quarter.

“THG Ingenuity’s strategy consulting services 
have been valuable in helping shape the strategic 
direction for Clink and support driving the 
execution of key initiatives. 

and helped develop the holistic customer data  
acquisition strategy. The ongoing support has  
proved beneficial resource as part of the team.”

In particular, the strategy consulting team 
supported overall D2C Strategy (where to play  
and how to win), international expansion analysis 

E - C O M M E R C E   D I R E C T O R

27

28

Annual Report 2021 
 
 
 
 
 
 
 
THG Production & Fulfilment Site. 
Wrocław, Poland.

Launch of first automated warehouse 
powered by Voyager and AutoStore

In September 2021, THG launched its first automated 
warehouse, powered by AutoStore’s proprietary Automated 
Storage Recovery System (“AS/RS”) and THG’s warehouse 
management system, Voyager, fulfilling over 7.5m units from 
the Manchester-based warehouse by year end. The project 
marks the first warehouse jointly powered by Voyager and 
AutoStore, ahead of the future launch of FIR/ST.

FIR/ST (Fulfilment Inventory Retrieval & Storage 
Technology) is a single, cross-border productised 
software solution formed through the integration  
of AutoStore’s AS/RS and Voyager. Through FIR/ST, 
 Ingenuity assumes ownership of project delivery  
and subsequent project management, removing  
an intermediary integrator layer, resulting in  
operational and cost efficiencies and ongoing 
optimisation for the end client.

As the WMS solution provider with a direct integration 
into AutoStore, Ingenuity’s software engineers and data 
scientists will continually optimise the solution for the 
client, driving continued efficiencies. The benefits of 
this optimisation can be seen through the operating 
performance of THG’s ICON warehouse, where variable 
labour cost per unit (“CPU”) has reduced significantly  
in each month since launch.

Due to the ongoing savings versus a manual warehouse, 
ICON generates monthly recurring CPU savings, and is 
forecast to breakeven on the upfront capital expenditure 
(“capex”) of commissioning the AutoStore solution 
within 24 months from the warehouse opening. In addition, 
these savings help mitigate some labour wage inflation 
seen currently due to the reduced labour intensity  
of the THG Voyager operating model.

The second Voyager/AutoStore warehouse will be 
located in New Jersey, providing significant cost 
efficiencies to the Group’s US fulfilment business.

Our growth is supported by  
a global infrastructure network

At the end of 2021, THG Ingenuity powered 
over 200 localised Group websites, supporting 
over 40 currencies and over 60 languages,  
in addition to supporting over 180 websites  
for third party brands 

These websites benefit from millions of daily visitors 
during peak trade periods and are delivered to 
consumers through THG’s 32 global data centres, 
ensuring optimised website performance in all 
territories. The platform also supports more than 
50 payment options, ensuring local consumers can 
purchase products with the payment method of their 
choice. THG Ingenuity’s operating assets include 18 
warehouses and fulfilment sites across four continents, 
supported by Voyager, THG’s proprietary warehouse 
management system (“WMS”), with over 200 integrated 
local courier services, ensuring express delivery services 
in all key territories globally. 

29

THG Automated Warehouse 
Manchester, UK..

30

Annual Report 2021Annual Report 2021

Global infrastructure network

MAP KEY:

Production Site 
Fulfilment Site 
Content Production 
Office 
Luxury Hotel / Spa 
Hosting Locations

North America:

Europe:

Vancouver, Canada  
Toronto, Canada 
Montreal, Canada 
Washington, DC, USA 
New York City, USA 
Chicago, USA 
Los Angeles, USA 
Seattle, USA 
Miami, USA 
California, USA 
Phoenix, USA 
Salt Lake City, USA 
Nevada, USA 
Texas, USA 
Atlanta, USA 
Dallas, USA 
Kentucky, USA 
Indiana, USA 
San Jose, USA 
New Jersey, USA 
Orlando, USA 
Queretaro, Mexico

South America:

São Paulo, Brazil 
Chile

31

Oslo, Norway 
Paris, France 
Berlin, Germany 
Frankfurt, Germany 
Stockholm, Sweden 
Lviv, Ukraine 
Amsterdam, Netherlands 
Milan, Italy 
Wrocław, Poland

U.K:

London, UK 
Luton, UK 
Manchester, UK 
Warrington, UK 
Newcastle, UK 
Hale, UK 
Frome, UK 
Guernsey (British Isles)
Northwich, UK 
Tywyn, UK 
Blackpool, UK

Middle East:

Dubai, UAE

Asia:

Delhi, India 
Chennai, India 
Tokyo, Japan 
Seoul, South Korea 
Ningbo, China 
Hong Kong 
Singapore

Australasia:

Sydney, Australia 
Melbourne, Australia

9

Production 
Facilities

18

Warehousing   
& Fulfilment Sites

32

Data Centres

 50++

Local & Global 
Payment Methods

195

Shipping   
Destinations

 200++

Courier Services 
intergrated

32

Annual Report 2021THG Ingenuity addressable market

THG Detect

The demand for outsourced, direct-to-consumer technology is 
increasing – as brand owners are developing their D2C strategies 
in response to the accelerated consumer shift to e-commerce and 
the associated benefits that the direct customer relationship offers.

The pandemic has driven an inflection point in 
e-commerce adoption, meaning that more shoppers  
are buying online across more categories than 
ever before. As retail channels become increasingly 
consolidated, the need for brand owners to develop  
their digital offerings will continue to increase in 
importance. Consumers are becoming increasingly 
comfortable buying online and are looking to take 
advantage of the greater variety, convenience and 
information offered by e-commerce, which drives growth 
broadly across geographies and product categories.

As a consequence, the global outsourced D2C technology 
market within fast moving consumer goods is forecast to 
grow to £114bn by 2023, and our track record in growing 
health and beauty brands makes this the most immediately 
addressable market, encompassing food and beverage  
in addition to household products.

This is also a category where brands are most likely  
to require support in shifting to a D2C business model, 
having historically sold via traditional grocery and  
beauty retailers.

Due to our increasing breadth, we believe that the  
revenue opportunity across other relevant industry sectors  
is considerable, which Ingenuity is able to address given  
the category-agnostic nature of the platform, evidenced 
by the diversity of clients we support today.

As our proposition has evolved, our addressable  
market has further expanded beyond the end-to-end 
services market.

Whilst the vast majority of our current clients have 
partnered with Ingenuity across our full end-to-end 
solution due to the convenience this offers, we see 
additional opportunities to deploy many of our  
products on a stand-alone basis.

These include but are not limited to:

•  WMS.
•  Delivery and courier services.
•  Digital marketing services.
• 
•  Martech.

Checkout.

We expect these markets to continue to grow, 
underpinned by multiple structural tailwinds.

THG Ingenuity Commerce FMCG adressable markets (2021)

Total outsourced D2C
consumer spend 

Expected to  
grow to

in 2021

in 2023 (+23% 2021-23  
CAGR)

Core competencies addressable markets (2021)

      Warehouse management  

    Marketing technology

     Digital marketing 

    Payment gateways

solutions

services

Following the launch of THG Detect, our in-house fraud 
detection and prevention platform, in 2020, we have 
delivered significant reduction in chargebacks and false 
positives for our brands, thereby minimising fraud risk 
while maximising revenue. 

The re-platforming of Cult Beauty and Dermstore to 
Ingenuity demonstrate the tangible benefits of THG 
Detect, with both exhibiting significantly improved  
fraud operating metrics since acquisition, while 
removing the cost of licensing a third-party solution. 

The success of THG Detect has been recognised by 
the fraud detection industry, with THG Detect winning 
the award for Most Innovative Online Retail Risk 
Management Solution at the 2021 and 2020 Retail Risk’s 
Fraud Awards. This was also accompanied by individual 
awards for Raphael Lawson, THG’s Fraud Director, and 
Kristy Edge, THG’s Head of Fraud Operations at the 
same awards in 2021. 

Types of fraud  
prevented

Voucher 
& policy abuse

Online payment 
fraud

Marketplace 
fraud

Fraud rings 
& networks

Account
takeover

More peak orders 
processed per minute

Reduction in manual 
review rate

Reduction in fraud 
order held times

Looking forward

We continue to invest in further technology 
developments, real-world infrastructure, our digital 
talent base and partnerships, which benefit both 
our own brands and our Ingenuity Commerce 
customers alike. 

33

Note: Company estimates based on analysis of third party information.

34

Annual Report 2021 
    
    
    
Myprotein Ambassador  
Shot by THG Studios.

Marketing

THG’s marketing ecosystem is underpinned  
by fully-integrated real-time data feeds and an integrated 
single customer view, enabling optimised media spend 
across all brands and territories. 

 THG Ingenuity has an integrated marketing 
ecosystem, fully operated by in-house teams, 
without reliance on external marketing agencies. 

 THG’s integrated offering avoids the execution risk 
and complexity of integrating disparate third-party 
providers, and enables marketing strategies to be 
optimised on a live basis through a single business 
data view. 

• 

• 

 Stable marketing costs as a % of sales across 
historical years due to active optimisation  
of customer acquisition costs and pivots  
between marketing channels.

 Over 16.4m active beauty and nutrition 
customers, accompanied by strong retention 
dynamics (c.80% of online sales from repeat 
customers), drives high Customer Lifetime 
Values. 

 THG Ingenuity’s digital content (delivered in-
house by THG Studios), mobile apps (developed 
in-house by THG Ingenuity) and 32,000+ 
influencers (managed through THG Society, 
THG’s in-house influencer solution) are used 
to drive customer engagement and retention, 
enabling THG to deliver scalable and cost-
effective customer growth. 

• 

• 

• 

35

36

Annual Report 2021Case study: THG apps

• 

• 

THG apps launced late 2019 and have scaled 
throughout 2020 and 2021 to become an ever 
increasingly important part of our ecosystem. 

Exclusive campaigns, product launches,  
offers and functionality designed to give 
value to customers of our brands via the  
app experience. 

•  Curated content from THG studios, influencers, 
media partners, brands and our own digital 
magazines with dedicated sections within the 
apps help to give value add to app users  
and drive stickiness.

Customer shopping
via the app on average: 

• 
• 
• 
• 

 Spend more.
 Are more likely to repeat order.
 Have higher lifetime values.
 Return more frequently.

of D2C sales in FY21  
(excl. Cult Beauty and Dermstore)

Over 6.8m

app downloads since launch

day reduction between 
Lookfantastic orders

+12%

higher AOVs for new 
customers for Lookfantastic

A 360˚ view enabling data-driven 
marketing that seamlessly addresses 
the needs of customers at every 
touchpoint of their journey

•  A centralised hub for customer data. 

•  Data is pooled from multiple sources  
into a unified customer database. 

•  Designed to identify individual customers  

across all channels and devices. 

• 

Intelligent connections between collected data 
points, creating a sophisticated customer profile. 

•  Connected to and feeding customer/lead 

acquisition platforms with data in real time. 

•  Data from visitor to delivery helps fuel acquisition 

and retention optimisation through the ecosystem. 

• 

Profile used as a predictive model to determine  
how to reach and retain that customer. 

•  Customer profiles can be assembled from 

fragmentary data collected from mobile devices, 
transactions, websites, emails and so on.

Customer

Personal & 
Demographic

Onsite 
behavioural data

Engagement  
data

Transaction  
data

Mobile &  
device data

Data integration

Clever ID & cross device tracking

Multi-channel and data

Segmentation

Predictive

Orchestration via contour

Email

Push messaging

SMS

Social

Direct mail

Web

37

360

Consumer Database

38

Annual Report 2021 
 
    
Online multi
brand retail

Ecosystem

Subscription
boxes

Production and 
innovation

Owned prestige 
brands

THG Beauty, the largest pure-play online beauty  
retailer, brings together online multi-brand retail, 
subscription boxes, owned prestige brands along  
with production and innovation capability.

The THG Beauty ecosystem accelerates value creation 
from data, generates superior consumer engagement 
and provides deep relationships with our brand partners. 
THG Beauty spans the prestige beauty value chain 
from brand ownership, third-party brand retailing, 
subscription boxes to in-house product innovation  
and compliance. With its unique digital ecosystem  
and market-leading beauty retail platform, THG  
is the pre-eminent global digital beauty business 
and therefore a critical strategic partner for brands  
as they navigate the transition from offline to online. 

In 2021, we augmented THG Beauty through the 
acquisitions of Cult Beauty, Dermstore and Bentley 
Laboratories, while continuing to deliver strong organic 
growth and develop future relationships with leading  
brand partners. 

39

40

Annual Report 2021The total addressable  
market for global  
beauty

x p e c t e d   t o   g row to £442bn by 2024
+ 3 %   2019–24 CAGR

E

y

t

u

a

e

T o t a l  b

c t e

e

E x p

  &   p e r sonal care £374bn in 2
+ 6 %   2 0 14–19 CAGR

0

1

9

t o   g row to £82bn in 2
d  
+ 1 4 %   2 0 19–24 CAGR

0

2

4

Online beauty £43bn in 2019  
+23% 2014–19 CAGR

About THG Beauty

Division

Brands

Capabilities

THG  
Beauty Retail

THG  
Beauty Brands

Subscription 
Boxes

Production 
Capabilities

• 

Retailer of branded beauty through its wholly-
owned global online retail banner channels. 

•  A critical route to market for >1,300 brands. 

• 

• 

Supported by a global network  
of beauty influencers. 

30+ localised websites powered by the Ingenuity 
platform, with localised pricing, promotions, 
content, marketing, influencers, customer service, 
couriers and payment options. 

• 

Portfolio of eight prestige beauty brands,  
seeking to exploit the trend of digital channel  
shift across skincare, haircare and cosmetics. 

•  Acquired brands have scaled rapidly  

and enjoy enhanced margins once  
introduced to the Ingenuity platform. 

• 

Vertically integrated, with full control  
over new product development.

•  Acting as a gateway into THG Beauty  

for consumers. 

• 

Subscription-based beauty boxes represent  
a global sampling opportunity for brands. 

•  Monthly surveys generate thousands of 

behavioural consumer data points, providing 
valuable insights to THG and its brand partners.

•  Manufactures for a number of category-leading 

third-party brands. 

• 

In-house manufacturing of c.50% of THG’s 
Beauty Brands. 

•  BRC Grade A and FDA-approved manufacturing, 

complemented by an R&D team of 75+ employees.

41

Note: Company estimates based on analysis of third party information.

42

Annual Report 2021About THG Beauty

THG Beauty operates leading  
pure-play sites such as Lookfantastic,  
Cult Beauty and Dermstore, offering 
more than 1,300 premium brands  
across the skincare, haircare,  
cosmetics and fragrance categories,  
into 195 territories, with leading  
positions in the UK, US and Europe.

THG’s online multi-brand sites each have distinct 
positioning, enabling the specific engagement 
and targeting of customer segments and needs. 
Lookfantastic is the world’s #1 online pure-play retailer 
for prestige beauty products, Cult Beauty is the first-to-
market choice for independent brands, while Dermstore 
is the leading US online retailer for professional skincare 
brands. Given the selective online distribution of 
prestige beauty brands, THG has cultivated a highly 
loyal customer base complemented by continued strong 
new customer acquisition, with 9.2m Active Customers  
at the year end.  

Leveraging its end-to-end technology platform, data 
insights, digital content, performance marketing and 
influencer networks and events, THG Beauty’s fully- 
integrated digital model has enabled THG to create 
international demand for partner brands that have 
previously predominantly been sold in their country  
of origin only. This makes THG Beauty a key partner 

for brands spanning from small independents to large 
global players. THG expects these relationships to develop 
further, as the shift to online channels continues and  
our retail banners continues to expand internationally.

THG Beauty has two subscription box services – 
Lookfantastic Beauty Box, positioned as #3 in the UK 
and Glossybox, positioned as #1 in both the UK and 
Germany, based on subscription box usage, according to 
a leading management consultancy consumer survey. Both 
services have leading NPS scores and high conversion from 
purchase to favourite. THG’s subscription boxes position 
THG as a leading authority in digital beauty education and 
discovery, while also acting as a highly effective customer 
acquisition channel for THG Beauty’s retail sites, converting 
high-spending sampling customers to full size sales on our 
retail banners.

THG Beauty’s portfolio of eight prestige brands are 
retailed through its own online multi-brand sites as well 
as D2C websites, subscription boxes and third-party 
channels, and address consumer needs across skincare, 
haircare and cosmetics. THG Beauty has a track record 
of successful brand acquisitions, having built a portfolio 
of disruptive brands that have been scaled both online 
and internationally through the THG Ingenuity platform. 
THG’s beauty retail ecosystem creates a source of 
advantage when acquiring brands, with sales insights 
from the retail platform used to inform decisions 
on brand acquisition, and its beauty retail platforms 
significantly accelerate sales post-acquisition. 

THG Beauty is also supporting brand partners with  
their new product development (“NPD”)capabilities 
informed by market and brand trend insights from 
its global customer base. With in-house product 
development and manufacturing capabilities,  
we enable independent brands to scale, while reducing 
cost and complexity for larger brand partners.  Through 
its integrated model, THG supports partners in building 
their brands with rich consumer insights from its retail 
business. THG is further able to support partners in 
driving brand awareness through its leading subscription 
boxes, personalised online content and global influencer 
network. THG collaborates with smaller brands to 
provide them with global distribution capabilities
enabling them to rapidly scale their business.

Data insights captured via THG Beauty’s growing 
international active customer base of 9.2m, who visit  
our retail destination sites in search of new beauty 
products and content, enable us to accelerate value 
creation for brand partners. By having live and 
exceptional insight into rapidly changing consumer 
behaviour, decision making is improved through  
the combination of market knowledge and integrated 
operations, which supports innovation, content 
generation and brand partnerships. This results in  
THG Beauty offering the most compelling beauty 
products and personalised content, keeping our  
beauty retail sites market-leading, and consistently 
improving on superior consumer experience.

In 2021, THG Beauty generated £1.1bn in revenue,  
an increase of 51.8% year-on-year on a constant currency 
basis, principally driven by the continued growth of 
Lookfantastic, alongside the contributions of businesses 
acquired during the year (Cult Beauty, Dermstore and 
Bentley Laboratories). 

Due to THG’s unique combination of proprietary 
technology, global infrastructure and digital brand-building 
expertise, THG Beauty represents a critical route-to-market 
for beauty brands seeking to grow, innovate and connect 
with global audiences. THG Beauty continually refreshes  
its brand portfolio to deliver unparalleled choice for its 
global customer base, with additions to Lookfantastic 
during 2021 including Obagi, Hourglass, Coola, Biotherm, 
Viktor & Rolf, and Kate Somerville. THG Beauty’s revenue  
is diversified across a wide number of brands, with no 
single brand accounting for more than 10% of revenue  
in any year between 2016 and 2021. 

THG’s branded apps continue to be a source of strong 
new customer growth, offering greater convenience 
and enabling deeper customer engagement through 
bespoke promotions. App users typically exhibit 
enhanced average order values and repeat purchase 
metrics with 2.5m app downloads since 2020 launch, 
now accounting for over 6% of Lookfantastic sales.  
In May 2021, Lookfantastic launched its “Digital 
Magazine”, which led to increased engagement  
with 30% of customers who received the digital 
magazine as a “gift with purchase” returning and  
making a further order within 60 days. 

43

44

Annual Report 2021 
Strategic investment:  
Bentley Laboratories

In June 2021, THG acquired Bentley Laboratories (“Bentley”) for  
$255m (on a cash-free and debt-free basis), an innovative developer 
and manufacturer of prestige skincare and haircare products. 

The acquisition enables THG to further enhance 
the services provided to partner brands via its 
in-house innovation and product development 
expertise (“THG Labs”), complementing its 
existing UK beauty manufacturing facilities.

THG was already an important customer of Bentley 
through the development and manufacturing of award-
winning products for THG’s prestige Perricone MD 
brand (“Perricone”), and the acquisition immediately 
allows THG to internalise the production of Perricone 
(and other THG brands) and to accelerate the 
programme of new product development.

Established in 2002 in New Jersey, Bentley has 
demonstrated fast and profitable growth, supported  
by longstanding relationships with more than 70  
leading prestige beauty brands. Bentley operates  
a high-touch, end-to-end model focused on innovation, 
with the expertise and production capabilities to handle 
complex ingredients and formulations across a range  
of product categories. This expertise is highly  
valued by its customers, with over 700 new products 
launched since 2017. Bentley is differentiated by its 
end-to-end service, encompassing product design 
and development, formulation development, turnkey 
packaging solutions, international sourcing and product 
testing. Bentley is FDA OTC Licensed, ISO 9001:2015 
certified and holds the USDA Organic Certification 
across the United States and Canada, supporting its 
focus on high quality and compliance standards. 

The acquisition provides THG with industry-leading in-
house skincare and haircare new product development 
and manufacturing capabilities in the US, which will 
be leveraged across THG’s expanding own beauty 
brand portfolio as well as THG’s partner brands to 
embed THG even more deeply as a strategic partner 
for clients. THG intends to build upon Bentley’s success 
by supporting its next phase of growth and providing 
Bentley’s existing brand partners with continued 
exceptional service, as well as access to THG’s Ingenuity 
platform and digital brand-building capabilities.

Strategic investment:  
Dermstore

Dermstore was acquired by THG in February 2021  
for $350m (on a cash free and debt-free basis). 

Founded in 1999, Dermstore was established to provide 
online access to professional grade skincare in the US.

Through curated, expert-driven content and a focused 
product assortment from c.300 longstanding prestige 
and professional beauty brands, Dermstore’s strong 
heritage and authority in professional skincare offers 
the opportunity for THG to expand the US distribution 
of its existing brands through access to Dermstore’s 
US customer base. The THG Ingenuity platform also 
enables Dermstore’s brands to expand internationally, 
in the same way that Lookfantastic has unlocked the 
international sales potential of its brand partners  
in international markets. 

Since acquiring Dermstore in February 2021, THG has 
introduced its portfolio of eight owned beauty brands 
to Dermstore’s loyal and rapidly-growing US customer 
base. THG continues to scale up its beauty box business 
through bringing new beauty box initiatives to the 
Dermstore customer base, as has proven to be highly 
successful for Lookfantastic, which will in turn unlock 
incremental marketing revenue.

The migration of websites is not without execution risk 
and the Group’s experience in this regard has delivered 
meaningful improvements to customer experience, 
including a reduction in chargeback rates from  
3% to 0.1% after re-platforming Dermstore.

45

46

Annual Report 2021Strategic investment:  
Cult Beauty

In August 2021, THG acquired Cult Beauty, a leading  
UK pure-play online prestige beauty retailer for £275m  
(on a cash-free and debt-free basis). 

The acquisition strengthens THG’s position in the UK 
market, with Cult Beauty (“Cult”) retaining a very clear 
identity within THG Beauty due to its distinguished  
brand portfolio.

Founded in 2007, Cult is a favoured partner for 
independent brands, acting as an “incubator” for 
new brands with limited marketing and distribution 
capabilities, which has given Cult a “first to market” 
reputation. Through curated, expert-driven content and 
a focused product assortment, Cult has established itself 
as the UK authority for independent brands, being the 
authorised online retailer of c.300 prestige brands across 
skincare, haircare and cosmetics, including Charlotte 
Tilbury, Drunk Elephant and Huda Beauty. Around two-
thirds of Cult’s brands were not historically listed on other 
THG Beauty sites, thereby providing an opportunity 
to broaden consumer choice globally. With its strong 
heritage in emerging and independent skincare, Cult has 
a differentiated consumer base, with less than 50% of Cult’s 
sales being international at acquisition, which represents 
a compelling opportunity to accelerate global growth 
through the Ingenuity platform.  

Cult Beauty has been successfully migrated  
to the Ingenuity platform ahead of schedule,  
delivering immediate improvements including  
a 30% uplift in conversion rates, a 6% uplift  
in average order values, a 36% improvement  
in page load times and lower technology costs  
to serve. A highlight post re-platforming has  
been the success of the Cult Beauty Advent  
calendar which sold over 11,500 units in two  
hours with no website downtime.

The Cult Beauty acquisition also provides THG  
with a platform to drive further growth of THG’s  
portfolio of eight owned beauty brands through  
access to Cult Beauty’s loyal, discerning and  
rapidly-growing customer base. THG is also  
increasing the scale of its beauty box business  
through bringing new beauty box initiatives  
to the Cult Beauty customer base.

47

48

Annual Report 2021THG is building a disruptive portfolio of 
prestige beauty brands through acquisition, 
developed and manufactured in THG facilities, 
and retailed online through the THG Ingenuity 
platform, utilising its digital brand-building 
expertise. 

THG has a compelling track record of profitably scaling 
D2C brands. THG acquired its first beauty brand in 2015, 
with the vision of building a disruptive portfolio  
of digital-first beauty brands, retailed through local D2C 
websites. The Group’s beauty brands are being scaled 
internationally by leveraging the reach of THG’s beauty 
retail platform, powered by the unique localisation 
capabilities of the Ingenuity platform. THG Ingenuity 
enables brands that were previously sold mainly in their 
country of origin to expand internationally at a rapid 
pace. By contrast, traditional beauty brands are typically 
constrained by store-based retail channels and limited 
geographical reach, providing reduced opportunities 
and less profitable routes to growth. 

Our acquired beauty brands typically also enjoy 
significantly-enhanced margins once introduced  
to the Ingenuity platform, due to the substantial 
operating leverage it affords and due to the  
higher margin nature of D2C sales.

THG has been executing this own-brand beauty 
acquisition strategy for the past seven years, with over 
50% of revenues across its existing portfolio of beauty 
brands now being generated from D2C sales and over 
75% of revenues generated from outside of the UK.

The majority of THG’s own beauty brands are also 
developed and manufactured in-house, through our 
FDA and BRC A-accredited state-of-the-art product 
innovation and manufacturing facilities. THG’s fully 

vertically-integrated business model, with full  
control over NPD branding and design capabilities,  
has significantly reduced development timelines,  
with innovation informed by demand insights from 
THG’s global beauty retail customer base. 

Evolution continues across the brand portfolio as the 
product range of each brand is expanded. For ESPA, 
we developed a new “Active Nutrient” collection, which 
includes an expanded haircare range that is packed with 
high-performance ingredients to help balance the scalp 
and restore vitality.

For Christophe Robin, we released more than 30  
SKUs, including innovative launches in the ”Purifying”  
Range, such as the ”Purifying Mask with Thermal Mud”, 
which contains an innovative combination of selected 
natural ingredients. These include spirulina, which 
provides cleaning and purification of oily roots while  
also supporting the effectiveness of the scalp’s  
barrier function.

For Grow Gorgeous, we launched a new “Booster” 
range which introduces care ingredients such as Vitamin 
C, AHA, CICA extract and Niacinamide into product 
formulas. We also launched new scalp tonics and hair 
serums that complement the traditional shampoo  
and conditioner. 

49

50

Annual Report 2021 
Case Study: 

Nature’s Resonance by ESPA

Spa Concept

Sustainability

Nature’s Resonance by ESPA

Partnership with

Created exclusively for One&Only Resorts,  
Nature’s Resonance by ESPA is built upon two  
pillars: eco-therapy and vibrational energy.

Everything on our planet and in our body works  
and communicates via vibrations. By tapping into  
the boundaries of our senses, the Nature’s Resonance 
treatment series invites guests to re-tune their bodies 
by introducing “healing hertz”, a method of influencing 
vibrational patterns, seeking balance and restoring 
harmony as found within nature.

Working in partnership with eco-tech platform (more:trees),  
for every Nature’s Resonance treatment that is booked 
globally, trees are planted according to the length  
of treatment.

At select properties, guests who book a 90-minute 
treatment are invited to plant a seed at the resort in 
which they stay as an opportunity to give thanks and 
support the natural surroundings celebrated during 
Nature’s Resonance.

Case Study: 

Grow Gorgeous

On our way to a more sustainable future

The Grow Gorgeous SENSITIVE range (launched February 
2021) is delivered with a more sustainable approach, with 
all Sensitive packaging being completely recyclable. 

The Shampoo and Conditioner Duo tube sleeve  
and tube head are made from 90% sugarcane derived 
biopolymer, which means 62% of the plastic used in the 
new Sensitive range is manufactured from a renewable 
source. Sugarcane biopolymer provides a much lower 
carbon footprint than the conventional plastic, because 
growing plants removes CO2 from the atmosphere 
and keeps it stored throughout the entire product life. 
Biopolymer is fully recyclable at the end of life, and there 
is no difference in performance or appearance to the 
result. This is being rolled out across all Grow Gorgeous 
packaging, as well as the addition of vegan and leaping 
bunny certifications on pack.

Subscription Boxes

THG Beauty has two established subscription box services – Lookfantastic 
Beauty Box and Glossybox. Both services have leading NPS scores and 
high conversion rates from purchase to favourite. THG’s subscription 
boxes position THG as a leading authority in digital beauty education and 
discovery. In 2021, the Group expanded its leading beauty box offering to 
Dermstore and Cult Beauty. 

THG continues to broaden its subscription boxes 
offering through incremental product launches,  
such as advent calendars and one-off partnership  
boxes with brands such as Too Faced, Keratase and 
CeraVe, which complement the subscription business 
and leverage THG’s longstanding relationships with 
beauty brands. Subscription boxes bring benefits to 
both THG Beauty and its brand partners – for THG 
Beauty, subscription boxes act as a marketing channel 
for its own beauty brands, providing identification of 
market trends, leading to highly-engaged customers 
giving continuous feedback and acting as an effective 
customer acquisition channel from converting high-
spending sampling customers into retail banners 
customers. 

Brand partners benefit from access to a large and 
valuable prestige audience through a recognised  
retail brand, providing brand partners the opportunity 
to test new products and formats on a target audience 
with added influencer and celebrity coverage through  
THG’s marketing programmes. 

Subscription boxes also enable brand partners’  
products to reach beauty consumers who are switching 
from traditional forms of retail and media. Beauty 
subscription therefore represents a strategically 
important channel, with THG acting as a key partner  
to beauty brands in the movement of marketing spend 
away from offline channels, such as magazines and TV, 
to online channels, such as subscription boxes, digital 
media and influencers.

Looking forward

THG intends to become the undisputed global digital 
partner of choice across the beauty industry, powering 
channel shift from offline to online for its brand partners. 
THG is uniquely placed to deliver this shift due to its 
multi-faceted business model. THG engages with brands  
as a retailer, a technology partner, a brand owner and  
a product developer and manufacturer – the breadth 
of its relationships are unique in the beauty industry, 
confirming THG as the industry’s digital strategic leader. 

Beauty brand  
innovation and  
product development

THG now has a substantial presence in the US  
Beauty market through the acquisition of the US  
retailers Skinstore in 2016, Perricone MD in 2020  
and Dermstore in 2021. In addition, Glossybox and 
Christophe Robin, two European-based businesses,  
have dedicated US offices. THG’s US presence was  
further enhanced through the acquisition of Bentley,  
an innovative developer and manufacturer of prestige 
skincare and haircare products in 2021. Given the  
scale of the US beauty market and the continued  
channel shift towards online sales, THG sees the US  
beauty market as a key opportunity for expansion  
of its beauty brands. 

Finally, THG’s innovation and manufacturing facilities 
produce c.48% of own-brand beauty products by 
revenue in-house, providing THG Beauty with a 
vertically-integrated model. These in-house facilities 
ensure THG has full control over new product 
development and significantly reduced product 
development timelines, with innovation informed 
by demand insights from THG’s global beauty retail 
customer base. THG also manufactures for a number  
of third-party beauty brands, further deepening  
its relationships with the brands that it retails. 

51

52

Annual Report 2021 
Myprotein is the largest 
online D2C sports nutrition 
brand globally, expanding 
into adjacent categories  
of the global wellness 
market through its  
family of sub-brands

53

54

Annual Report 2021THG Nutrition comprises the Myprotein 
brand family, a combination of holistic 
wellbeing brands, and the weight 
management and healthy lifestyle  
brand, Exante. Myprotein addresses  
the core sports nutrition customer,  
while Myvitamins, Myvegan and MP 
Clothing target the growing adjacent 
markets of vitamins, vegan sports 
nutrition, healthy snacks, sports apparel 
and performance clothing respectively.  

In 2021, THG Nutrition served more than 7m Active 
Customers globally. These disruptive digital brands 
continue to scale rapidly, powered by the unique 
localisation capabilities of the Ingenuity platform.  
THG Nutrition’s vertically-integrated model lends  
itself to a fully-localised approach to brand development, 
operating over 50 websites supported by fully-localised 
content, product catalogues, trading, marketing, 
influencers, payment options, fulfilment and customer 
service. This combined technology and operating 
ecosystem, powered by the THG Ingenuity platform,  
has proven to be highly effective and has facilitated 
rapid international growth, with Myprotein holding 
leading market shares in the UK and Europe, while 
rapidly scaling its presence in Asia and North America. 
THG continues to invest further in technology and 
logistics infrastructure to better service international 
customers, while continuing to evolve its product  
range in line with local tastes, replicating the success 
seen in Asia in other growing markets. 

Myprotein continues to evolve from a sports nutrition 
brand, into a holistic lifestyle and wellbeing brand, 
pushing into adjacent categories which have similar 
underlying needs, and fit with the Group’s business 
model. The dedicated family of brands (Myvitamins, 
Myvegan, Myprotein Pro and MP Clothing), address  
a wide range of wellbeing needs: sports nutrition, 
healthy snacks, convenience and sports drinks, adult 
vitamins, minerals and supplements (“VMS”), sports 

nutrition bars, Claremont Ingredients, a flavour 
developer, and David Berryman, a fruit blender and 
drinks manufacturer. In addition to manufacturing for 
THG Nutrition’s brands, these facilities also develop 
and manufacture products for a range of third parties. 
Through these facilities, Myprotein operates a vertically 
integrated model, utilising consumer data and feedback 
from its online customers to inform new product 
development decisions, enabling Myprotein to target 
local needs and bring relevant products to markets more 
rapidly. Alongside this, the Group’s vertically-integrated 
D2C platform has economies of scale advantages and 
greater control over margins than competitors who 
outsource production, use third-party technology 
platforms and do not control their brand’s route  
to market. 

apparel and, through Exante, weight management 
products and support. Each family brand is supported  
by individual brand building, product development, 
digital content, influencers, trading and marketing 
strategies, enabling broad-based growth across all 
categories of the global nutrition market. 

During 2021, Myprotein launched Command, a new 
family brand, targeting the fast-growing nootropics 
market. This was followed by the launch of BeNu, 
offering “complete nutrition”, with formulations that 
support the immune system, digestion and overall 
wellbeing. As with other family brand launches, 
Command and BeNu leverage Myprotein’s brand  
equity and consumer trust, while being supported  
by an individual brand, promotion and product 
innovation strategy. This multi-category approach 
enables the Group to capture a much greater share  
of wallet over time – with Myprotein now addressing 
c.65% of households through its products, vs. c.20% 
through sports nutrition-only products. Myprotein 
products are manufactured to the highest production 
standards, with its lead facility being a BRC Grade AA 
production facility in Warrington, England. Over 80%  
of non-clothing products by revenue are manufactured 
in-house, through a network of seven manufacturing 
facilities in the UK, US and Europe. The breadth of in-
house manufacturing has been expanded in recent  
years through the acquisition of Brighter Foods,  
a specialist developer of healthy snacking and  

55

56

Annual Report 2021New product 
development

Strategic investment:  
Brighter Foods

New product innovation decisions
are informed by millions of daily
demand insights from THG Nutrition’s 
active customer base, providing 
instantaneous direct feedback from 
consumers to feed directly into new 
product development decisions. 

In addition, through manufacturing products in-house  
we have been able to shorten our typical NPD timeline 
from c.12–15 months to c.6-9 months. Through our 
vertically-integrated business model, we are therefore 
able to bring highly-targeted products to consumers  
at regular intervals. 

Innovation in our “Ready To Drink” (“RTD”) products 
in 2021 included a range of vitamin-enhanced RTDs, 
BCAA energy RTDs and sparkling vegan protein RTDs, 
all manufactured in-house at David Berryman. These new 
products contributed to triple-digit growth in the THG 
Nutrition RTD category in 2021. Through Claremont, 
our in-house flavours business, we developed and 
improved over 20+ flavours across the existing product 
range in 2021. This in-house capability will enable us 
to continually develop and improve the flavours of our 
products, providing our products with unique flavours 
tailored to our customers’ taste palates. 

New product development initiatives have been 
accelerated since the acquisition of Brighter Foods,  
with over ten innovative new bars currently in 
development following the release of 2021’s  
“Impact Bar”.

Functions managed in-house by

Internal and  
external market  
research

Concept  
ideation

Formulation, 
feasibility and 
commercial 
review

Interal and  
external customer 
panelling

Production  
trial

Influencer  
and social  
trends

Product  
launch

In April 2021, THG announced the acquisition of Brighter Foods, 
a specialist developer and manufacturer of best-in-class nutrition 
bars. The acquisition reflects a continuation of THG’s strategy of 
vertical integration of its THG Nutrition division, resulting in over 
80% of non-clothing products by revenue now manufactured in-
house. This strategy has transformed the speed to market and level 
of product innovation across all THG Nutrition brands, while also 
providing for improved long-term margins. 

Founded in 2014, Brighter Foods is a BRC AA-grade 
nutrition bar developer and manufacturer based in 
Tywyn, Wales. It develops and manufactures a complete 
range of bars and snacks for its Food and Beverage/ 
Nutrition customers, and is one of the UK’s largest 
developers and manufacturers of pressed and cold  
formed bars, the largest bar format in the UK market. 
Customer orders are fulfilled either by using their  
extensive existing product library, or creating a new 
bespoke solution developed by the New Product 
Development team. The company’s customer base 
includes a number of leading food and beverage groups.

The business also has its own broad range of packaging 
capabilities including cold and hot seal film, shelf-ready 
packaging, food service boxes, with continued focus 
on developing sustainable packaging options to meet 
customer demands.

The healthy snacks market is estimated to have a total 
global market size of £120bn. Expansion in this vertical 
represents a highly attractive opportunity for THG 
Nutrition due to Myprotein’s leading brand equity in 
the sports nutrition market. New product development 
initiatives have been accelerated since the acquisition 
of Brighter Foods, with over ten innovative new bars 
currently in development. 

The Impact Bar, Myprotein’s innovative new flagship 
nutrition bar, was developed and manufactured in- 
house at Brighter Foods. The Impact Bar is a triple-
layered chocolate bar, with high-protein, high-fibre  
and low-sugar content, and launched in seven flavours  
in October 2021. The bar represents a continuation of 
THG Nutrition’s strategy of developing bars and snacks 
that combine the taste of traditional confectionary 
products and attractive nutritional content, thereby 
enabling consumers to indulge in snacking without 
compromising their nutritional goals.  

57

58

Annual Report 2021Looking forward

THG Nutrition’s future growth is 
underpinned by favourable structural 
trends, with the overall global nutrition 
market forecast to continue to grow,  
with an increasing proportion from 
online share. 

THG Nutrition has historically delivered rapid growth 
through geographic expansion, product innovation 
and category extension, all powered by the Group’s 
vertically integrated operating model. This D2C model 
enables the Myprotein brand family to evolve its product 
portfolio to capture highgrowth pockets and fill unmet 
needs across the global nutrition market. 

This is evidenced by successful entry into the vegan and 
plant-based categories, ready-to-drink products and 
premium segments – all of which have driven market 
share gains and higher AOVs. 

This expansion across product categories and regions 
enables THG Nutrition brands to address a global 
addressable market of c.£350bn across sports nutrition, 
vitamins & supplements, weight management, healthy 
snacks and sports apparel. Investments into in-house 
production and development capabilities during the 
last 18 months enables us to further accelerate our 
expansion into these adjacent categories. Through 
this innovation, the family of brands is continuously 
developed to increase household penetration and 
capture a greater share of health and wellness spend.

Emerging categories 
£330bn

Adult  
VMS

£67bn

Healthy
Snacks

£120bn

Weight  
Management

£14bn

Sports 
Apparel

£115bn

Sports
Drinks

£15bn

Nucleus 
£17bn

Sports Nutrition
£17bn

Note: Company estimates based on analysis of third party information.

Connecting with  
a global community

Myprotein has built a community around a brand that consumers 
want to be a part of. Its global social media presence, the “Myprotein 
App” and ‘The Supplement’ digital magazine, provide content to 
inspire and educate consumers on proteins, supplements and 
overall health and wellness, while increasing consumer engagement 
Over 1m copies of The Supplement have been circulated since 
January 2021. Over 3.3m consumers have downloaded THG 
Nutrition’s apps since launch, contributing to 13% of Myprotein’s 
online revenue as of December 2021.

The Supplement has also been used to raise awareness 
around mental health, with a dedicated self-care 
edition released in October 2021 to support “mental 
health month”. This was supported with a large-scale, 
international campaign throughout mental health 
month, with additional content weaved into day-to-day 
communications. Through these channels, tools and 
resources are offered to support and educate audiences 
on this incredibly important issue. 

In addition, THG Nutrition is committed to providing 
consumers with advice and education to make informed 
nutritional and fitness decisions – all provided for free  

to our global community. One major channel for  
this education content is our YouTube ‘help content’,  
where our qualified team of nutritionists and personal 
trainers provide easy to follow and engaging educational 
content. These videos received over 5.5m views in 2021, 
an increase of +43% on the prior year.

In addition to our own content, we are supported by  
an influencer network of over 10,000 nutrition influencers 
that provide regular relevant content in many languages. 
In addition to product promotion, influencers are an 
important channel in supporting the mental health  
and educational initiatives delivered through our  
own channels. The influencer network was supported 
by 15 localised events during 2021 as global lockdown 
restrictions eased. 

59

60

Annual Report 2021The THG OnDemand division consists of the 
Zavvi, IWOOT and other D2C e-commerce 
sites, which offer a selection of entertainment 
products and subscription services of clothing, 
gadgets and vinyl, with a particular focus on 
licensing arrangements with global publishing 
houses and personalisation. 

THG’s expertise in these categories is a consequence of 
its heritage in powering entertainment websites for UK 
retailers before pivoting the model into a higher margin, 
licensing, subscription and personalisation-based  
revenue model. 

In recent years, THG OnDemand has pivoted away  
from a focus on lower-margin entertainment products 
(such as video games) and towards higher margin 
licensed collectibles, granted by major entertainment 
publishers. These licences are complemented with  
an in-house product design team that produce bespoke 
collections, which are exclusive to THG. This model 
has been augmented further to incorporate individual 
personalisation of products (“Print on Demand”),  
further enhancing the range of exclusive products that 
THG can offer and acting as a compelling differentiator.

Whilst THG OnDemand is modest in the overall 
scale of the Group, the personalisation operational 
and technology know-how first developed in this 
division is now a key feature of Ingenuity contract 
wins. Ingenuity’s personalisation capabilities enable 
clients to create personalised products unique to their 
D2C website, providing stand-out differentiation from 
other retail channels, enhanced customer satisfaction 
and improved margins from the value added to the 
final product. THG is uniquely placed to lead in this 
area of e-commerce due to its fully end-to-end model 
that includes in-house product manufacturing and 
fulfilment, enabling products to be personalised  
on demand in THG’s manufacturing facilities.

61

62

Annual Report 2021With the ever-growing impact of social 
content creators and influencers on 
consumer product choices, THG is 
focused on becoming a global leader  
in connecting creators with brands.

As a result, we have invested heavily in our Experience 
division, enabling us to improve the quality and 
immersive nature of the events we host. THG operates 
three luxury event spaces (King Street Town House, 
Great John Street Hotel and Hale Country Club & 
Spa), which are used to host immersive influencer and 
brand partnership events, in addition to operating as 
standalone venues that service non-THG customers. 

In parallel to the development of THG Experience,  
THG has developed a highly successful influencer 
marketing strategy, with influencers accounting for 
a rapidly-increasing share of THG’s sales. THG’s 
proprietary influencer platform uses data-driven 
methodologies and predictive modelling to deliver 
highly-impactful and cost-effective campaigns. 

As of 2021, THG has relationships with over 32,000 
influencers globally, who have helped drive the rapid 
international growth of THG’s brands. This solution 
is offered to THG Ingenuity clients as an additional 
service offering as part of THG Society, enabling 
them to benefit from access to THG’s market-
leading influencer marketing solution. Through THG 
Experience, THG is able to partner with influencers  
on a deeper level, complementing conventional 
influencer campaigns with immersive brand events  
at its Experience properties. 

63

64

Annual Report 2021Under THG Eco, the Company is developing 
practical solutions that will power the Group 
towards its sustainability targets. THG Eco  
is both underpinned by, and the driving  
force of, THG’s sustainability strategy. 

Despite making progress in improving THG’s own 
operations, real impact needs collaborative, coordinated 
and collective action between governments, organisations 
and individuals. That is why THG is leveraging its global 
scale to accelerate change for others, taking the complexity 
out of managing sustainability, and supporting 
organisations to achieve their own goals via THG Eco’s 
cost-effective, business-friendly solutions and services. 

During 2021, the Company has been putting in place the 
building blocks to develop THG Eco into a purposeful and 
profitable proposition, helping third-party organisations 
to address specific concerns as part of their own 
sustainability strategies. 

Net Zero

ZeroWaste

• 

• 

 An end-to-end decarbonisation solution,  
with services including carbon footprint 
measurement, setting of net zero targets,  
carbon offsetting and reporting.  

 (more:trees), acquired by THG in March 2021,  
a consumer-facing tree planting platform, also sits  
under the NetZero solution, enabling organisations 
and individuals to plant trees in projects around  
the world.

• 

• 

• 

 A waste reduction solution, focusing on plastics. 

THG acquired two plastic recycling companies 
in 2021, which will form key services within the 
ZeroWaste solution.

 THG’s recycle:me initiative is part of THG’s 
ZeroWaste solution, enabling customers to return 
hard-to-recycle plastic beauty packaging.

Performance

 An Environmental, Social and Governance  
(ESG) data management, performance and 
reporting solution, enabling the collection,  
input, organisation, management and  
reporting of ESG data. 

 Transparent and accurate reporting and disclosure 
of an organisation’s ESG activities are increasingly 
being demanded by regulators, investors and 
other stakeholders, and THG Eco will enable 
organisations to better manage their ESG data  
and make well-informed decisions and disclosures. 

• 

• 

65

66

Annual Report 2021 
 
Chief Financial  
Officer review

Following an exceptional 2020 for THG, 2021 also saw a strong 
performance, delivering record annual revenue of £2.2bn, an increase  
of 35% (38% on a constant currency basis). The year achieved healthy 
organic sales growth across all divisions with two-year group organic 
growth of over 50%, robust delivery through the acquisitions integrated 
throughout the year along with new contract wins in Ingenuity Commerce.

Year ended 31 December 2021

Year ended December 2020

Consolidated
Income Statement

Before
Adjusted Items

Adjusted
Items

Total

Before
Adjusted Items

Adjusted
Items

Total

£'000

£'000

£'000

£'000

£'000

£'000

Revenue

Cost of sales

Gross profit

2,179,910

(1,225,506)

954,404

-

-

-

2,179,910

1,613,625

(1,225,506)

(900,472)

954,404

713,153

-

-

-

1,613,625

(900,472)

713,153

Distribution costs

(386,928)

(43,012)

(429,940)

(295,020)

(55,240)

(350,260)

Administrative costs

(575,711)

(86,216)

(661,927)

(372,627)

(472,098)

(844,725)

Operating (loss)/profit

(8,235)

(129,228)

(137,463)

45,506

(527,338)

(481,832)

Financial summary:
Adjusted profit measures

Gross profit
(before depreciation 
and amortisation) 

Distribution costs  
(before depreciation  
and amortisation)

Administrative costs 
(before depreciation 
and amortisation) 

EBITDA

Depreciation 

Amortisation

974,767

-

974,767

729,590 

-

729,590 

(369,120) 

(43,012) 

(412,132) 

(284,741) 

(55,240) 

(339,981) 

(444,371)

(86,216)

(530,587)

(294,049) 

(472,098) 

(766,147) 

161,276

(129,228)

32,048

150,800 

(527,338) 

(376,538) 

(70,478)

(99,033)

-

-

(70,478)

(99,033)

(48,055)

(57,239)

-

-

(48,055)

(57,239)

Operating (loss)/profit

(8,235)

(129,228)

(137,463)

45,506 

(527,338)

(481,832) 

The table above shows financial results for gross profit, distribution costs and administrative costs before the impact of depreciation and amortisation,  
which are shown as separate lines below EBITDA. For statutory presentation, cost of sales includes charges of £20.4m (2020: £16.4m), while distribution  
and administrative costs include £17.8m (2020: £10.3m) and £131.3m (2020: £78.6m) of charges respectively.  

Please note, a number of Alternative Performance 
Measures (“APMs”) have been adopted to provide 
additional information on the trading performance of 
the Group. These measures are intended to supplement, 
rather than replace, the measures provided under 

IFRS and we believe provide readers with important 
additional information on the business. We have 
included a glossary on pages 279-281, which provides 
a comprehensive list of the APMs used, including an 
explanation of how they are calculated, why we use them 
and a reconciliation to the nearest statutory measure. 

67

The financial year in review 
Revenue 

Group revenues increased 35% to £2,180m (2020: 
£1,614m) and 38% on a constant currency basis, 
culminating in two-year total sales growth of 95% 
(constant currency). All divisions delivered strong growth 
as the wider consumer shift to digital channels continued 
apace. THG Beauty performed particularly well with 
revenues of £1,118m, representing 51% (2020: 47%) of 
total revenue after delivering 49% year-on-year growth. In 
Beauty, strong organic sales growth was complemented 
by the acquisitions of Dermstore, Bentley and Cult 
Beauty. THG Nutrition sales grew 17% to £660m whilst 
THG Ingenuity revenues grew 42% year on year to £194m 
with the Ingenuity Commerce division growing 135%. 

International sales accounted for 58% (2020: 61%) of 
total Group revenue, after very strong UK growth of 
46% year on year driven by both organic growth and 
the contribution of acquisitions. The most significant 
acquisitions in the year were Dermstore in February, 
Bentley in June and Cult Beauty in August, which 
generated a combined £253m of revenue post acquisition. 
These acquisitions will each further enhance the THG 
Beauty offering and provide additional scale to our US 
Beauty operations, with North America now contributing 
19% of group revenue. The D2C websites of these 
entities were successfully re-platformed to Ingenuity 
ahead of schedule. 

THG Beauty and THG Nutrition achieved double-digit 
organic growth in 2021 despite annualising very strong 
sales growth in 2020. This is reflected in organic growth 
of over 50% (before acquisitions) on a two-year basis, 
which is higher than the medium-term guidance of 
20–25% per annum provided at IPO.     

Approximately 60% of THG’s D2C revenues are not 
in pounds sterling which drives currency conversion 
fluctuations in both revenue and EBITDA. As the pound 
has strengthened in 2021, we have seen an impact in  
our reported growth of c.290 basis points in the full year.

Ingenuity Commerce revenue of £45.4m (2020: £19.3m) 
includes recurring revenue of 62% (2020: 48%). Recurring 
revenue includes SaaS licence fees, monthly brand- 
building fees, infrastructure service fees, revenue share 
and a number of additional services such as translation 
and creative services. 

Non-recurring revenue of £17.2m (2020: £10.0m) includes 
one-time technology fees covering the costs of the 
design and development of the website and integration 
fees for bringing partners onto the Ingenuity platform 
across a range of services enabling Ingenuity Commerce 
customers to benefit from a sophisticated suite of 
technology options. Whilst these are non-recurring  
on a site-by-site basis, we consider that such fees will  
be received in future periods as clients expand and  
as our technology offering continues to evolve. 

Revenue
per division

OnDemand 
6%

Other 
4%

Ingenuity 
9%

OnDemand 
6%

Other 
4%

Ingenuity 
8%

2021

Beauty  
51%

2020

Beauty  
47%

Revenue
per territory 

Revenue by destination
of customer was
delivered as follows:

Nutrition
30%

RoW  
18%

USA
19%

2021

Europe
21%

Nutrition
35%

RoW  
24%

UK  
42%

USA
13%

2020

UK  
39%

Europe
25%

68

Annual Report 2021 
Gross profit 

Gross profit increased to £954m from £713m with 
a margin of 43.8% (2020: 44.2%) on a statutory basis. 
Gross profit (before depreciation and amortisation) 
was £975m equating to a gross profit margin of 44.7%, 
which was 50bps lower year on year. This margin 
position was delivered despite the ongoing global 
supply chain challenges, commodity inflation and 
foreign exchange headwinds that particularly impacted 
the retail sector in the second half of the year.

The Group was able to partially mitigate some  
of these headwinds by utilising the strength  
of the THG Ingenuity platform and its robust fulfilment  
and delivery infrastructure, which limited the impact 
of supply chain inflation to the Group whilst the triple-
digit growth of high-margin Ingenuity Commerce 
also provided a mix benefit to gross margin.

Operating expenses  

Distribution costs totalled £430m (2020: £350m), which 
is 19.7% of revenue, a decrease of 200bps compared 
to 2020. This reduction is driven by both lower levels 
of adjusted items and cost efficiencies. Adjusted items 
fell year on year reflecting lower transportation costs 
in relation to Covid-19. Cost efficiencies were driven 
by the continued investment in THG’s global fulfilment 
network, which included the investment in THG’s 
first automated AutoStore facility in Manchester.

Distribution costs (net of adjusting items, depreciation 
and amortisation) as a percentage of revenue, fell 
by 70bps on the comparative period totalling 16.9% 
of revenue, again reflecting the Group’s ongoing 
investment across several key efficiency initiatives. 

Administrative costs totalled £662m (2020: £845m) 
which is 30.4% of revenue, a decrease of 2200bps 
on 2020. The decrease is primarily due to the one-
off share-based payment charge of £332m in 2020 
following IPO, which did not recur in 2021.  

Administrative costs (net of adjusting items, depreciation 
and amortisation) as a percentage of revenue, 
increased by 216bps year on year driven by a continued 
investment in people to support acquisition integration 
and to expand the Ingenuity Commerce offering, 
alongside additional regulatory and compliance costs, 
resulting from being a publicly-listed company.

Adjusted EBITDA 

Adjusted EBITDA rose to £161m from £151m, an 
increase of 7.0% year-on-year. This represents a 
margin of 7.4% (2020: 9.3%) reflecting substantial cost 
headwinds in the second half of the year. Consistent 
with the wider market, the factors impacting H2 were 
commodity inflation (notably in whey protein), foreign 
exchange movements, increased costs of warehouse 
labour and freight and duty. The impact of these 
market headwinds trebled in H2 relative to H1 and we 
believe much of this pressure is short term and will 
dissipate over time, either through mitigation actions 
under management control (price management and 
cost control) or will normalise in the wider economy.

Adjusted EBITDA is an alternative performance measure, the table below reconciles back to the nearest appropriate 
GAAP measure, operating loss:

 £’m

Operating loss 

Adjustments for: 

Adjusted item – share-based payments 

Adjusted item – impairment of assets held  
for sale and sale and leaseback costs 

Adjusted items – other

Depreciation

Amortisation 

Adjusted EBITDA 

69

Notes 

2021

2020

(137,463)

(481,832)

4

4

4

12 / 22

11

-

-

129,228

70,478

99,033

331,624

105,138

90,576

48,055

57,239

161,276

150,800

Depreciation and amortisation 

Adjusted items

Total depreciation and amortisation costs were  
£70m and £99m respectively (2020: £48m and £57m)  
an increase of 61% on the prior year, as THG invested  
£48m in its proprietary technology platform during the 
period. Depreciation charges increased year-on-year 
reflecting the increase in right-of-use assets acquired from 
business combinations in the period, while amortisation 
charges increased year on year primarily driven by the 
additional intangible assets that arose from the 13 
acquisitions completed since 29 September 2020. 

In order to understand the underlying performance  
of the Group, certain costs included within distribution, 
administrative and finance costs have been classified 
as adjusting items. These items principally relate to 
acquisition-related restructuring and integration costs, 
transportation, delivery and fulfilment cost increases  
in relation to Covid-19: 

Within distribution  costs 

Transportation, delivery and fulfilment costs in relation to Covid-19 

Commissioning – new facilities 

Decommissioning – legacy facilities 

Within administrative  costs 

Share-based payments  

Restructuring costs

Impairment of assets within Experience, Luxury and OnDemand divisions

Impairment of certain intangible and tangible assets associated
with Software-as-a-service arrangements

Impairment on assets held for sale, and sale and leaseback charges

Donations and other Covid-19 costs

Acquisitions – restructuring and integration 

Acquisitions – legal and professional costs

Within finance costs

Softbank option – non-cash 

Total adjusted items before tax

Tax impact

Total adjusted items

For full details on each category of adjusted item see note 4 to the financial statements. 

2021

£’000

26,628

16,384

-

43,012 

-

10,233

53,008

2,981

-

1,090

5,328

13,576

86,216

601

129,829

11,901

141,730

2020

£’000

39,175

15,907 

158 

55,240

331,624 

14,308

-

-

105,138

11,108

5,736

4,184

472,098

-

527,338

3,784

531,122

70

Annual Report 2021 
 
  
 
 
The business combinations in the year give rise to  
a deferred tax liability in respect of intangible assets 
recognised on consolidation of £141m. At the balance 
sheet date the total deferred tax liability in respect 
of intangible assets recognised on consolidation of 
£152m. As a result, all potential deferred tax assets 
arising in the year or previously unrecognised are fully 
recognised at the balance sheet date. This deferred tax 
asset recognition has a material impact on the income 
statement tax credit, and is the primary reason for the 
effective tax rate exceeding the statutory rate. The 
income statement tax credit is a non-cash item. 

Earnings per share

The Group invested £768m (2020: £102m) of cash in 
acquisitions to further its strategic objectives through key 
vertical integration and expansionary acquisitions. The 
primary share issuance in May 2021, which generated 
£760m cash net of fees, replenished the available cash 
resources of the Group. A further cash investment of 
£112m was made in Property Plant and Equipment and 
£78m in intangible assets (primarily the Ingenuity platform) 
as part of investing and growing the infrastructure of the 
Group. This resulted in a net decrease in cash during the 
year of £237m (2020: increase £461m) with the Group 
holding £537m of cash and cash equivalents at year end. 
In addition the Group has an undrawn revolving credit 
facility of £170m and all debt facilities are long-dated.

Loss per share was (£0.13) (2020: loss per share of £(0.66).    

Balance sheet 

Operating loss

The Group incurred an operating loss in the year of 
£137m (2020: £482m) as a result of underlying cost price 
inflation as well as adjusted items, principally: the excess 
costs for transportation, delivery and fulfilment in relation 
to Covid-19 (£27m non-recurring); one-off commissioning 
costs of new facilities (£16m); and other restructuring and 
acquisition related costs (£29m). There has also been  
a non-cash impairment recognised in the year for certain 
non-core divisions totalling £53m (see note 11 for more 
details) and following the IFRIC agenda decision in 2021, 
we have determined that £3m of SaaS-related costs no 
longer meet the criteria for recognition as an asset under 
IAS 38. There were no impairments identified within THG 
Beauty, THG Nutrition and THG Ingenuity. 

Additionally, administration costs (before adjusting 
items, depreciation and amortisation) increased from 
18.2% of revenue in 2020 to 20.4% of revenue in 
2021. This increase was largely driven by additional 
investment in headcount ahead of future revenue 
growth, with an element of operating leverage 
anticipated in 2022.

The lower loss in 2021 is primarily due to the one-
off share-based payment charge of £332m in 2020 
following the IPO, which did not recur in 2021.

Cash flow

2021

2020

£’000

£’000

Operating loss before adjusting items totals £8m  
(2020: Profit of £46m). This decrease is due to the impact 
of the increase in costs as set out above. This is consistent 
across the industries we operate in and this is considered  
a temporary impact.  

Loans and other borrowings

(489,865)

(526,159)

Lease liabilities

(349,173)

(236,185)

Cash and cash equivalents

536,827

773,581

Finance costs

Adjusted finance costs decreased to £49m (2020: 
£53m) as a result of the revolving credit facility 
(“RCF”) remaining undrawn for all of 2021 (partially 
drawn in 2020) combined with the full-year impact of 
a decreased total borrowings balance following the 
divestment of Propco in H2 2020 which contributed  
to a reduction of £12m year-on-year in bank charges 
and interest. This was partially offset by an increase  
of £8m in respect of interest on lease liabilities. 

Loss before tax and tax rate

Reported loss before tax was £186m (2020: £535m).  
The effective tax rate is 25.88% (2020: 0.4%), based  
on a total tax credit of £48m (2020: £2m). The effective 
tax rate differs from the average statutory rate of 19%. 
This is primarily due to a movement in deferred tax not 
recognised (13.3%), the impact of the UK corporation 
tax rate change from 19% to 25% on deferred tax 
(7.14%), and expenses not deductible (-11.33%).  
The non-deductible expenses principally comprise 
exceptional costs associated with acquisitions.  

Sub-total

Adjustments

(302,211)

11,237

Retranslate debt balance at  
swap rate where hedged by 
foreign exchange derivatives

(2,548)

35,403

Net cash 

(304,759)

46,640

Net cash before leases liabilities

44,414

282,825

THG closed 2021 with net cash of £44m with strong 
liquidity available through cash on hand of £537m plus 
the additional £170m undrawn revolving credit facility. 
The Group generated operating cash flows of £23m 
(2020: £76m), closing the year with cash generated from 
operations before adjusted items of £96m (2020: £177m). 

Within this, working capital movements generated 
a net cash outflow of £65m (2020: inflow of £26m). 
Uncertainty in global supply chains has led to the 
Group holding more stock during the year to ensure 
availability of key products, combined with working 
capital investment to support global warehouse 
expansion and acquisition integrations. We expect to 
see a return in reduction in stock cover levels over 2022.

Property plant and equipment and intangible assets

Property plant and equipment increased to £336m 
(2020: £240m) with intangible assets including goodwill 
increasing to £1,507m (2020: £674m). This was driven 
primarily by business combinations generating goodwill, 
intellectual property and brands on acquisition of a 
combined £888m. Additional investment was also made 
in the THG Ingenuity platform totalling £48m plus fitout 
of the new state-of-the-art ICON campus with property, 
plant and equipment additions totalling £126m. These 
were offset by the depreciation and amortisation charges 
incurred. 

Cash and cash equivalents and net cash before lease liabilities 

The Group’s balance sheet remains robust closing the year 
with cash balances of £537m (2020: £774m), positioning 
the Group well to deliver long-term value. All debt 
facilities are long-dated, with the €600m Term Loan B 
maturing in 2026.

Year-end net cash before lease liabilities and adjusting 
for the impact of hedging was £44m (31 December 2020: 
£283m), a reduction of £239m year on year driven by the 
investment in acquisitions, property plant and equipment 
and intangible assets in the year totalling £958m which has 
been offset by the primary equity raised in the year and 
cash generated from trading. 

The Term Loan B secured in December 2019, together 
with the equity proceeds from the IPO and primary equity 
raise in May 2021 has provided THG with substantial 
available cash reserves, and management consider THG 
is in a strong position to weather any further market 
uncertainty. THG’s strong cash flow model will provide 
further liquidity to re-invest in the business’s infrastructure, 
most notably the proprietary Ingenuity platform. 

John Gallemore

Executive Director, Ingenuity CEO 
and Group Chief Financial Officer.
20 April 2022

71

72

Annual Report 2021 
 
 
THG Stakeholders

THG’s Key 
stakeholders

Why they are  
important to THG

How THG  
engages

The Board understands the importance of active engagement  
with its stakeholders across the entire organisation including  
its employees, external brands and its supply partners in order  
to create and sustain long-term value.

Our
shareholders

A key objective of the Board is to create value  
for shareholders and our purpose, vision, values and 
strategy strive to deliver long-term, sustainable growth.

THG is a global digital innovator focused on transforming 
the retail experience for consumers and brand owners and 
prides itself on building strong business relationships to 
enable this. 

long-term growth enabling the business to generate 
positive and impactful change for shareholders, 
customers, our people and across the local communities 
where the Group’s business is conducted.

THG’s values of leadership, innovation, decisiveness and 
ambition drive the engagement strategy across these 
stakeholder groups. Details of these stakeholder groups 
are provided below alongside why they matter to THG 
and how THG has engaged with them. Through THG’s 
purpose and strategy (described earlier in this section), 
the Board is focused on delivering sustainable,  

The Section 172 compliance statement on page 77 
provides further explanation on how the directors 
engage with THG’s key stakeholders, the considerations 
of the Board and the impact it has had on the Board’s 
approach to decision-making with a particular focus  
on strategic decisions. 

THG’s Key 
stakeholders

Why they are  
important to THG

How THG engages

D2C customers

Reinventing how brands innovate and connect  
to consumers is core to THG’s purpose.  
THG enables brands and retailers to have direct 
relationships with consumers by providing  
a high-quality user experience and establishing  
a relationship of trust, and in so doing THG  
is “democratising the retail sector”. 

THG engages directly with customers via various social media 
platforms and focuses on creating a happier population 
with access to healthier lifestyle choices. This engagement 
has enabled the Group to reach a much wider customer 
base resulting in 10.8m new customers, which coupled with 
consistently high repeat rates, creates a significant health
and wellbeing impact to society.

THG Ingenuity 
customers

The THG Ingenuity platform operates a B2B model, 
which relies on active engagement with customers 
and participants across the supply chain. THG can 
identify and anticipate evolving customer needs 
and deliver them through  THG Ingenuity, ultimately 
reinventing retail for the better.

THG Ingenuity takes a partnership approach when
engaging with customers, engaging formulating
annual plans, reviewed quarterly, monthly, weekly and
even daily at relevant times. THG also run’s quarterly
customer satisfaction pulse surveys to ensure that the
Board is listening to customers to help prioritise investments.

THG is a people-led business, with a clear set 
of values that help drive behaviours. Creative 
innovation and entrepreneurial leadership are at 
the heart of the Group’s people engagement, as is 
talent development: building the skills of tomorrow. 
The aspirations of the business encourage people 
to be decisive, ambitious and to push boundaries, 
focusing on their development thereby driving 
the scale in success of THG’s brands, divisions and 
partnerships.

The Board engages with its people regularly through 
employee engagement surveys and this is evidenced  
through the large investments THG has made in the  
year. More details of this investment can be found  
in the Our People section of this report on pages 103-104. 

Most recently, our HR teams have worked around the clock  
to provide physical and mental health support to our Ukrainian 
colleagues around the world and our security teams have 
helped to safely relocate some of the colleagues and their 
families who made the difficult decision to leave their homes in 
Ukraine.

Our  
people

73

THG maintains an “open door” culture with shareholders. 
This engagement is critical for the Board as it aids and 
supports the development of strategy and ensures that 
the plans set out by the Board are aligned to the interests 
of all its shareholders. For example, engagement with 
shareholders has highlighted to the Board that more 
context around the Company’s governance
procedures is beneficial to its investors.

Since Admission, THG’s corporate governance 
arrangements have been subject to ongoing review 
by the Board, further details of which can be found 
in the Governance Report, including the governance 
enhancements actioned to date on page 129. 

The Group’s Supplier Manual governs our relationships 
with suppliers and ensures that THG maintains high 
standards of business conduct. THG’s purpose guides the 
ambitions of the business promoting environmental and 
social responsibility across the supply chain, positioning 
the growth of the business in a sustainable way that 
enhances long-term value creation for all stakeholders. 
Further details on supply chain engagement can be found 
in the sustainability section of this report on page 87.

THG engages with each of its suppliers to establish
suitable payment terms with each individual supplier, 
recognising that different businesses will have
different cash flow pressures.

The Board engages with the local community by providing 
opportunities for developing talent in the North West and 
via its charitable contributions. More details of THG in the 
community can be found on page 101 of this Report. 

Our  
suppliers

THG partners with suppliers to ensure it can continue 
to address consumer’s evolving demands. The Board 
is committed to fostering and developing supplier 
relationships in a way that empowers the brands we 
work with to drive innovative solutions to consumer 
demands while balancing the need to tackle societal 
and environmental issues.

Our local
communities

THG plays a pivotal role in the local communities in 
which it conducts its business, most notably in the 
North West of England where THG has a sense of wider 
social responsibility. The Group’s heritage is rooted in 
the North West and is one of the largest businesses 
in the region. Developing talent, building skills and 
enabling greater social mobility, not only in the North 
West, but across the UK and in the global communities 
in which the Group operate is core to our purpose. Our 
organisational expertise and the continual evolution of 
our technology allows us to grow talent and skills locally 
and globally.

In addition, the Board monitors principal and emerging risks. Where such risks impact key stakeholders, the Board 
will engage with those affected accordingly. 

74

Annual Report 2021 
Our People

The wellbeing of and engagement with  
our people is a core part of delivering  
THG’s purpose, strategy and values.

The Board recognises that a highly skilled, developed 
and engaged workforce is essential for delivering on 
THG’s purpose of reinventing how brands connect 
to consumers and is a priority for the Board and the 
Executive Leadership Team. THG’s values of innovation 
and ambition drive the Board’s focus in investing in 
a workforce that is fit for the future, attracting and 
retaining innovative and inventive talent both  
at home in the UK and across the globe.

In 2021, THG was recognised in the Best Companies Top 25 
Best Big Companies to Work for awards, as well as winning  
a special mention for Best Improver. This is representative  
of the large investments we have made into our people over 
the last 12 months, which included an upgraded benefits 
package comprising: 

•  A significant investment in our pension scheme,  

 launching an uncapped scheme that removed the 
restriction on earning thresholds. 

•  An upgrade to our Sickness Absence and Family 

Leave policies and enhancing the Annual Leave 
policy to give employees the option to purchase up 
to three additional days of annual leave per year.    

•  A new technology salary sacrifice scheme 

enabling employees to purchase electrical items at 
discounted prices. The scheme was implemented 
after feedback from staff that they were investing in 
new technology for personal use. 

•  A cycle to work salary sacrifice scheme, giving 
employees the option to purchase a bicycle and 
accessories of up to £3,000 per year at a tax-
deductible rate.

Agile working

The global pandemic changed working habits for many 
people, and the effects of this continued into 2021.  
In recognition of the demand for improved flexibility  
in working habits, we introduced an agile working policy 
across the Group that enables all office-based teams 
to request to work from home for up to two days per 
week. Additionally, the introduction of core hours gave 
employees greater flexibility over their working day, 
allowing them to start and finish at a time to suit their 
own commitments and preferences. 

The introduction of the agile working policy has had  
the added benefit of broadening the potential talent 
pool beyond the immediate geographical areas 
surrounding our sites. 

Wellbeing

The Group has an in-house Wellbeing team including 
a round-the-clock medical service that enables all 
UK teams to book virtual or in-person appointments 
with a resident GP. We understand that wellbeing 
goes beyond physical health and we have continued 
to build on a holistic wellbeing programme with the 
addition of services to support mental health. In 2021 
we implemented SilverCloud, the award-winning online 
mental health platform that gives employees direct 
access to training and resources. Its online modules 
help people manage issues from stress to financial 
worries, with proven clinical methods such as cognitive 
behavioural therapy to provide the therapeutic skills to 
treat anxiety, depression, panic disorder, health anxiety 
and perinatal wellbeing.

THG Technology Campus: 
returning to the office

Throughout the global pandemic, we were guided  
by Government advice regarding our office-based  
colleagues and subsequently introduced working from
home during periods of national and regional lockdown.

When Government restrictions eased and businesses 
were encouraged to invite people back to offices,  
we were conscious that our colleagues might find the 
transition difficult. As such, we introduced a staggered 
approach, where we invited people to return to work 
on a voluntary basis for as little or often as they wished. 
To ensure COVID-secure measures were followed at all 
times, we introduced a booking system so that we could 
monitor the volume of people in each area. 

When restrictions and advice to work from home  
were fully lifted in summer 2021, we introduced an  
Agile Working policy, enabling employees to work  
from home for up to two days per week. This enabled 
them to maintain a work-life balance and to determine 
the best routine to suit them. We hosted “welcome 
back” events across all UK office locations, including 
complimentary food and entertainment to encourage 
teams to network and meet colleagues who joined the 
Group during lockdown.  

As a business, we embrace the benefits that collaborative 
working brings and our new Tech Campus in Manchester 
is at the heart of this culture. When the new site opened 
in summer 2021, we hosted a series of welcome events, 
such as complimentary food, talks from senior leaders, 
entertainment and guided tours of the new facilities to 
allow teams to familiarise themselves with the new 
surroundings and to embrace the benefits of being 
together with colleagues from across the business.  

Cyber Weekend

Cyber Weekend is one of the busiest times in the 
e-commerce calendar and it is an opportunity to thank, 
reward and motivate all global teams by hosting a 
series of internal events across all locations from 25 to 
29 November. Ahead of Black Friday, the focus was on 
wellbeing, with events to help employees unwind. Live 
yoga sessions, free desk-drops of nutritious food and drink, 
games and virtual mindfulness sessions were held from our 
Manchester campus, launching a hub on our staff intranet 
with practical resources and interactive event guides so 
teams could plan their Cyber Weekend, their way. 

Early careers

In 2021, the Company was named in the Sunday 
Times Top 100 Best Graduate Employer Awards. This 
prestigious accreditation was in recognition of our 
industry-leading graduate programme, which welcomed 
almost 400 graduates in 2021. The 12-month course 
creates a community of graduates from across the entire 
Group, providing opportunities to develop practical 
experience and hone softer skills. The programme is 
part of an Early Careers offering, which also includes 
Apprenticeships and our pioneering Accelerator 
programme. Participants on the Accelerator scheme 
gain entry into the tech industry on a salaried six-month 
programme that combines practical experience with 
training and is open to candidates from all backgrounds 
who are looking to start a career in tech.  

75

76

Annual Report 2021 
 
 
Statement by the Directors in performance 
of their statutory duties in accordance with 
Section 172 (1) Companies Act 2006  
(the “Regulations”)

The directors of THG set out below their Section 172 
compliance statement as required under the Regulations, 
which require the Board to set out how they have had 
regard to the matters as set out in Section 172(1)(a) to (f) 
when performing their duties. THG has now completed its 
first year as a public listed company, and has continued to 
build on the strategy, governance and sustainability of the 
Group in 2021 with plans to continue this in 2022. 

THG’s Corporate Governance statement sets out on 
pages 131-132 details of the Board’s commitment to 
uphold strong standards of governance.  At the centre of 
the Board’s approach is to ensure that the requirements 
and considerations of Section 172 form the basis of its 
decision making and stakeholder engagement strategy 
including across each of its Committees and THG’s wider 
leadership teams and divisions.

THG’s purpose is to reinvent how  
brands digitally connect to consumers.  
In summary:

• 

• 

• 

• 

 THG is a digital innovator revolutionising  
how brands connect to consumers.

 THG creates a happier population making  
healthier lifestyle choices. 

 THG will leave the world in a better place by using 
its unique capacity for innovation and building 
sustainability into every decision we make. 

 THG is an ambitious business with a global  
focus, but a champion of the community  
from which it has grown.

This purpose sets out what THG does, the value the 
Group brings to society and guides how the Board makes 
decisions and trade-offs –ultimately driving the strategy. In 
doing so, this supports the Group’s governance ecosystem 
acting as the framework in guiding the Board’s focus, along 
with its engagement and consideration of stakeholder 
issues, in its decision-making protocols. 

This is underpinned by THG’s four values of leadership, 
innovation, decisiveness and ambition, which set out the 
core beliefs but also provide a guide for our people’s 
behaviours.

A critical part of THG’s stakeholder engagement framework 
is established through THG’s policy infrastructure, in 
particular THG’s sustainability strategy, supplier payment 
policy and Modern Slavery policy guidelines. The Board’s 
composition along with its combined skills and experience 
enables the Board to be agile in its engagement strategies 
across each of its divisions and brands. Further details are 
set out in the corporate governance statement on pages 
131-132. 

The Board’s Committee structure is an example of the 
breadth and depth of the Board’s engagement strategy, 
notably the establishment of the Sustainability Committee 
in 2020 with a clear remit to focus on THG’s strategy on 
critical climate-related issues impacting its operating 
businesses and supply chain. 

This reflects THG’s heightened focus on Environmental, 
Social and Governance (ESG) business-related issues and 
the impact these will have on its supply chain, customers, 
business partners and employees. Further details are set 
out under the Sustainability Committee report on pages 
175-178.

The Board is fully aware of its legal responsibilities and 
statutory obligations as set out under Section 172 and have 
received briefings and training from an external third-
party provider, not only on their primary duties under the 
Regulations but also key regulatory obligations impacting 
THG and its operating businesses. This has allowed the 
Board to challenge and self-evaluate the impact and 
effectiveness of its decisions, with an appreciation of the 
wider environment and context in which it operates, and 
the impact the decisions the Board makes will have. 

The Board keeps under review its governance and 
operating protocols to ensure long-term value creation 
is maintained. The application of the UK Corporate 
Governance Code has reinforced this position and the 
underlying governance controls and processes that embed 
the ethos of Section 172 across the Group. Set out below 
are examples of principal decisions made by the Board and 
details of how the factors set out under Section 172 along 
with engagement with THG’s stakeholders have been 
considered in the decision-making. 

77

78

Annual Report 2021  
 
 
  
                    
Principal Decision 1: 
Acquisitions

During 2021 THG made ten acquisitions for  
combined consideration (net of cash acquired)  
of £770m. These acquisitions included Dermstore,  
Bentley Laboratories and Cult Beauty. 

Impacted 
Stakeholder 
Groups

Our
shareholders

Engagement

Impacts

Due to the confidential nature of M&A 
(including in particular where (a) non-
disclosure agreements restrict information 
dissemination to those who need to know; 
and (b) prospective M&A may constitute 
inside information and therefore disclosure 
is statutorily restricted) and absence of 
requirement for shareholder approval to 
M&A, direct engagement with Shareholders 
does not take place prior to acquisitions. 
However, Shareholders are aware of THG’s 
acquisitive nature and general strategies 
are communicated to them during 
investor meetings and other Shareholder 
engagement methods. 

The Board is consulted and updated 
regularly in relation to M&A decisions and 
full Board approval is sought prior to any 
acquisition being signed. The Board’s NEDs 
have direct dialogue with senior members 
of the transactional M&A team.

THG 
Ingenuity 
customers 

Each Ingenuity customer has a relationship 
manager who collates feedback and 
provides it to the CFO. The CFO and others 
from the Ingenuity division report on this 
and other Ingenuity customer trends to the 
Board. This allows the Board to assess and 
adapt the M&A target strategy to meet 
customer needs.

M&A has complemented THG’s success to date 
and is expected to continue to form part of THG’s 
strategy in the future. Strategic M&A has driven 
considerable shareholder value to date. 

M&A has potential to divert resources (including 
both capital and time) from other important areas 
of the business. As such, prospective targets 
must meet certain criteria in order to ensure 
the investment will deliver value (which is not 
necessarily a purely financial metric). Robust and 
well-tested processes have been developed over 
the last ten years, covering all aspects of the M&A 
process from origination to execution. THG’s 
acquisitions are implemented by a dedicated 
M&A function supported by in-house legal and 
operational functions (including integration) which 
together manage the process including and post-
completion integration. The Board ensures M&A 
activity delivers value for Shareholders. Processes 
are in place whereby the M&A and legal team will 
regularly report on prospective acquisition targets 
to update and seek approval from THG’s Board. 
The combined transactional team reports to the 
Board ahead of signing. 

Engagement with customers directly influences 
the Board’s decision-making in relation to 
M&A, particularly for brand acquisitions. THG’s 
Ingenuity customers benefit from infrastructure 
acquisitions that enhance the Ingenuity platform. 
Where brands and/or retail websites are acquired, 
they become clients of the Ingenuity platform. 

The Board identifies customer continuity as key 
when effecting acquisitions and ensures that 
a business integration plan is put in place in 
advance to mitigate any interruption resulting 
from THG acquiring a target. Historical focus on 
continuity has led to THG developing a strategy 
that prioritises a seamless customer experience, 
for instance, avoiding wherever possible the need 
for customers to sign up for new accounts.

D2C 
customers

In relation to beauty brand acquisitions, 
target brands are typically stocked by THG’s 
retail websites. In assessing targets, the 
Board considers a broad spectrum of data 
including customer reviews and demand.

THG’s D2C customers benefit from both 
infrastructure acquisitions, through delivery 
of improved retail experiences, and the 
diversification of THG’s brand and retail  
portfolio through other acquisitions.

79

80

Annual Report 2021Principal Decision 2: 
Sustainability – The Board approved  
THG’s 2030 Sustainability Strategy  
and strengthened THG Eco 

The Board is conscious of THG’s role in addressing key 
environmental and social issues, both within the organisation 
but also beyond in how the company may impact its customer, 
partners, and suppliers. In September 2021 the Board considered 
and approved the 2030 Sustainability Strategy, known as  
THG x Planet Earth.

The strategy comprises three overarching priorities; 
Protecting Climate and Nature, Strengthening our 
Supply Chain and Circularity, and Empowering People 
and Communities. These are supported by eight goals 
and 22 specific targets.

At the same time, THG Eco was established and 
strengthened as a business within THG Ingenuity  
with the goal of providing sustainability solutions  
and consulting services for THG’s own operations,  
THG’s suppliers, partners, and customers. 

The three solutions  are; 

1.  

2.  

3.  

 NetZero, providing carbon footprinting services, 
Net Zero target setting and reductions strategy 
consulting, carbon offsetting and carbon neutral 
certification. 

 Performance, an Environmental, Social and 
Governance (ESG) Data management solution 
enabling organisations to manage and track ESG 
data more effectively, set targets and track KPIs  
as well as enhanced reporting and disclosure 
aligned to global sustainability standards.  
This solution is still in the development phase. 

 ZeroWaste, focused on minimising waste to landfill 
through offering innovative solutions to reduce 
waste with a specific focus on plastics. During the 
course of 2021 two plastic recycling companies 
were acquired which now form part of THG Eco.

Further explanation and detail on Group 2030 
Sustainability Strategy and THG Eco can be found  
in the Sustainability Section on pages 87-104.  

Impacted 
Stakeholder 
Groups

Our people

Engagement

Impacts

Sustainability is an integral part of THG’s 
purpose and strategy. In early 2021, a materiality 
assessment process was undertaken to identify key 
material issues. As part of the process a range of 
stakeholders, including employees were engaged 
to input on topics that could affect the company’s 
operations, both now and in the future. 

This assessment was used as a key input in the 
development and of the Group’s 2030 Sustainability 
Strategy. It details the company’s ambitions and 
focusses on three priority areas supported by eight 
goals. All goals have specific, time-bound targets. 

A key priority of the 2030 Sustainability Strategy  
is ‘Empowering People and Communities’,  
under which there are three focus areas: 

• 
• 
• 

Employee wellbeing and development.
Diversity and inclusion.
Investing in communities. 

The launch of the strategy created direction and 
established a framework which internal teams have 
begun to adopt and work towards. In 2022, cross-
divisional teams will develop roadmaps for each  
of the specific targets within the focus areas (more 
details on page 102). 

The Board has delegated the responsibility for 
implementation of the sustainable strategy to the 
Executive Leadership Team who will provide updates 
to the Board on a regular basis. 

THG 
Ingenuity 
customers 

Sustainability is becoming an increasingly important 
business issue for all companies, and this is evident 
in the increased engagement with customers on this 
topic. 

Building an integrated and sustainable retail model is 
fundamental to THG’s long-term future and increasingly 
this requires collective action and collaboration with 
partners and Ingenuity customers.  

THG’s 2030 strategy specifically includes targets 
for customers – these have been shared with key 
customers and regular updates are shared and 
available through online channels.  

During 2021, THG acquired two plastic recycling 
companies and a tree-planting platform as part of THG 
Eco and began offering commercial services to support 
Ingenuity customers deliver their sustainability goals. 
These included Eco delivery options, which plant a tree 
for each order placed and reduces the carbon emissions 
of the order by over 40%, covering the last mile on foot, 
bicycle, or electric vehicle. 

Our 
suppliers

The Board considered and recognised the 
increasingly important role collaboration and 
partnership will play between THG and its suppliers, 
in addressing the significant environmental and 
social challenges we collectively face. 

To ensure awareness and sharing of THG’s 2030 
strategy, the procurement team engaged and 
shared the Strategy with suppliers. 

In support and development of THG’s responsible 
sourcing roadmap a supplier sustainability survey 
was sent to all suppliers which resulted in substantial 
feedback. 

THG’s 2030 Sustainability strategy specifically 
and purposefully contains targets relating to its 
suppliers which are included to encourage positive 
development on sustainability topics. These targets 
are focused on climate change, water stewardship, 
ethical supply chain, waste, and circularity 

To support and enable the procurement team to 
better engage suppliers, the Board endorse the 
creation and appointment of a Group Sustainability 
Supply Chain manager during 2021.  

To ensure appropriate oversight, the Sustainability 
Committee undertakes regularly reviews of key supply 
chain topics.  

Our local 
communities

The communities in which THG works and  
operates are important to THG. In recognition  
of this, the 2030 sustainability strategy includes 
specific targets to ensure the ongoing and  
long-term commitment and engagement  
with communities. 

A key goal of the 2030 strategy is Investing in 
Communities, supported by two specific targets,  
to provide 10,000 people in the community with 
technology and life skills training and allocate two 
days per year for every THG employee to undertake 
volunteering activities. 

To ensure its community engagement activities are 
relevant and effective as possible, the company will 
develop a long-term social impact strategy during 2022.  

81

82

Annual Report 2021 
 
 
 
 
  
 
 
  
  
 
Principal Decision 3: 
Covid-19 decisions

Proactively responding to both home and flexible working 
arrangements, continuing to implement Covid-19 safeguarding 
procedures in our fulfilment centres and making ongoing support 
available to employees, suppliers, customers and the local community.

Impacted 
Stakeholder 
Groups

Our people

D2C 
customers

Our
suppliers

Engagement

Impacts

The wellbeing and safety of THG’s 
workforce was and remains of paramount 
importance. Detailed explanation of the 
Board’s approach and engagement is 
provided on page 75. 

The impacts and considerations given by the 
Board in the decisions it made in relation to 
Covid-19 are provided on page 108. 

Mitigation and delays to customer 
fulfilment was an agenda item for all senior 
management meetings as the pandemic 
continued and the extent of its effect 
on infrastructure became apparent. As a 
result of pro-active Board decision making, 
delays to customer orders continued to be 
negligible. 

Customer in-bound communications and 
enquiries relating to Covid-19 effects 
on stock availability or fulfilment were 
prioritised by the customer services 
team in order to reassure customers and 
provide clear, up-to-date guidance on the 
developing situation.  

As with all businesses, THG’s suppliers 
have had to adapt their procedures and 
processes to mitigate Covid-19 related 
risks. THG engaged with its supply chain 
early in the pandemic to discuss potential 
challenges and share knowledge to help 
seek solutions. 

The Board, identifying the importance  
of insights and feedback from all suppliers, 
required all divisions of the business  
to discuss Covid-19 related effects with  
all suppliers.  

Various Covid-19 decisions were made at the 
start of the pandemic that continued to impact 
customers throughout the year, for example:

• 

Contingency planning to ensure business 
continuity. 

•  Warehouse enhancements to ensure 

Covid-19 safety. 

• 

Continued manufacturing of hand sanitiser.

Procuring freight passage to THG’s global 
distribution centres continued to be key to mitigate 
any Covid-19 related delays to fulfilment. Through 
focus groups set up at the start of the pandemic, 
to address these challenges, the Board received 
regular reports on KPIs. 

Various Covid-19 decisions were made at the 
start of the pandemic that continued to impact 
suppliers throughout the year, for example:

• 

• 

Contingency planning to ensure business 
continuity. 

THG payment terms with suppliers  
to manage cash flow.

The Board continued with supplier payments  
in line with past practice and considered it to  
be of paramount importance to support suppliers 
and give liquidity confidence. THG held direct 
conversations with key suppliers to ensure 
continuity of services. 

Our local
communites

83

Covid-19 continued to impact communities 
all over the world. In addition to support 
provided to overseas charities dealing with 
Covid-19, the Board remained committed 
to supporting local healthcare organisations 
in the North West of England. 

Following on from our pledge in 2020, which 
included a £1m cash donation, PPE and hand 
sanitisers, we continued to support charities helping 
people cope with the devastating impacts of Covid-19 
in 2021. This included donating funds to charities 
in India helping to provide relief aid and vital 
oxygen facilities in struggling rural communities. 

Principal Decision 4: 
Separation of the Group’s business units

Given the fast pace at which THG  
is growing, the Board identified that  
the current structure of the Group’s  
legal entities did not in some cases  
align with the business divisions  
and brands offered today. 

The decision was therefore taken to re-organise  
the Group’s legal structure so that underlying reporting 
companies align with business divisions and brands,  
and support THG’s long term growth strategy. This process 
enables each division to accelerate investment in their 
individual growth plans. THG is committed to remaining 
a long-term majority shareholder in each of the divisions. 
The separation will involve the establishment of several 
subgroups of companies to cover each division  
i.e. Beauty, Nutrition, Ingenuity, and OnDemand.

Impacted 
Stakeholder 
Groups

Our people

Our
shareholders

Engagement

Impacts

All colleagues received communications 
in regard to the proposed reorganisation. 
In the UK, the TUPE process was followed 
with multiple consultation meetings held 
as an opportunity for colleagues to raise 
any questions or challenge the legal entity 
restructure proposal. Q&A from the sessions 
were circulated to impacted colleagues 
and consultation was closed with no open 
questions remaining. 

Similar processes were also followed in 
other jurisdictions, in adherence to local 
labour laws, with all colleagues being made 
aware of the proposed re-organisation and 
what it means for them.

The intention to undertake the internal 
reorganisation has been communicated 
to shareholders with updates on progress 
provided as part of regular trading updates.

A Board sub-committee was established  
to act in the interests of shareholders.  
The committee receive regular updates  
on progress and key developments and 
report into the full Board. 

Divisionally-aligned colleagues and assets will 
transfer to the appropriate legal entity as part  
of the re-organisation. However, these colleagues 
will remain within the Group and there will not 
be any changes to terms and conditions as part 
of the re-organisation (other than the employing 
legal entity) and benefits and other entitlements 
continue unchanged.

This reorganisation aims to accelerate investment, 
acquisitions and expansion. Governance is in 
place for the project team to regularly report on 
the progress of the transformation to THG’s Board 
and to seek approvals where required. The Board 
aims to ensure the transformation activity delivers 
value for shareholders and provides visibility over 
profitability of each division.

Our
suppliers

Suppliers were notified of the  
re-organisation through regular 
communication. As this is an  
internal reorganisation is there  
is limited impact.  

As part of the re-organisation, supplier 
agreements were assigned to the appropriate 
legal entity. No impact on suppliers as a result 
with the only change to current arrangement 
being a change in contracting entity.

Our
customers  
(B2B)

Customers (B2B) were notified of 
the re-organisation through regular 
communication. As this is an internal 
reorganisation there is limited impact.  

As part of the re-organisation, B2B customer 
agreements were assigned to the appropriate 
legal entity. No impact on customers as a result 
with the only change to current arrangement 
being a change in contracting entity.

84

Annual Report 2021 
Non-Financial information

The table below sets out where stakeholders can find 
information relating to the non-financial matters as 
required under the Non-Financial Reporting Directive:

Reporting 
requirements

Some of the 
relevant policies

Where to read more in this report  
about our impact, including the  
principal risks relating to these matters 

Page

Environmental 
matters 

Environmental policy 

Sustainability 
Sustainability Committee Statement 
Risk – Environmental, Social and Governance
Risk – Regulatory Compliance           

Employees

HR Handbook including all 
people- related policies 

Section 172 Statement 
Employee Engagement Statement 
Diversity in the Corporate 
Governance Statement
Risk – Talent

Human rights

Modern slavery Policy 
Health and Safety Policy
Whistleblowing Policy 
HR Handbook 

Culture in Corporate Governance Statement
Risk – Environmental, Social and Governance

Social matters

HR Handbook

Section 172 Statement 
Employee Engagement 
Diversity
Covid-19
Risk – Environmental, Social and Governance

Anti-Bribery  
and Corruption

Anti-bribery Policy
Gifts and Hospitality Policy

Risk – Environmental, Social and Governance

Business model

Our business model 

Non-Financial KPIs
Sustainability

Risk Management

Non-financial 
KPIs

Principal risks  
and uncertainties

85

87
175
115
114

73
150
149
111

138
115

73
150
161
83
115

115

16

14
87

105

Policy

Description

Environmental policy

THG is committed to doing business responsibly and reducing any adverse impacts  
of our operations on the environment. Our Environmental policy was implemented  
as part of our THG sustainability strategy (THG x Planet Earth) to drive positve change in 
our business, supply chains, communities and for the planet.

Health and 
Safety policy

THG takes a proactive approach to managing Health and Safety and our policy 
outlines the commitment of THG and the expectations of managers, the leadership 
team and all colleagues. Our approach is for “Zero Harm, Zero Compromise”.      

Modern Slavery policy

THG has a zero-tolerance approach to modern slavery and we are committed 
to acting ethically and with integrity in all our business dealings and working 
relationships. THG’s Modern Slavery policy reflects its commitment to 
acting ethically and with integrity in all its business relationships and to 
implementing and enforcing effective systems and controls to ensure slavery 
and human trafficking is not taking place anywhere in its supply chains.

Anti-Bribery policy

Gifts and  
Hospitality policy

Whistleblowing policy 

THG is committed to conducting its business with complete integrity and in a manner 
which ensures compliance with all applicable laws and with the highest ethical standards. 
As a company, we use our best endeavours to ensure that all those acting on our behalf, 
whether they are employees, contractors, third-party intermediaries or agents, are aware 
of and share our commitment to conducting business ethically. Our Anti-Bribery policy 
summarises the Company's position in relation to ethical standards, including bribery.  

THG considers the offering and receipt of corporate hospitality to be a part of 
establishing and enhancing good relations with our business partners, including 
suppliers, customers and other business partners. However, giving or receiving 
hospitality or gifts which are excessive or inappropriate does not help to build good 
relations and may create the impression of undue pressure or improper influence. 
This could damage our reputation. In some cases, gifts or hospitality may be 
considered to be bribes under applicable Anti-Bribery law, with consequent criminal 
penalties. It is therefore essential that our employees and Directors comply with this 
policy whenever giving or receiving gifts or hospitality to or from the Company's 
business partners, or otherwise in the context of the Company's business.

Our aim is to operate properly, responsibly and ethically whilst encouraging 
a free and open culture in dealings between employees and all people with 
whom we engage. In order to protect our people, assets and information, 
we recognise that effective and honest communication is essential if 
concerns regarding breaches or failures are to be effectively dealt with 
and the company’s success ensured. THG whistleblowing service is a free 
and professional service that enables all employees to raise their concerns 
confidentially. The service is available to all THG staff, agency workers 
and contractors. An update on all whistleblowing cases is provided to the 
Audit Committee on a quarterly basis. This updates provides details on 
the investigations undertaken and the outcomes of these investigations.

A review of these policies was undertaken as part of the 2021  
Internal Audit Plan. This engagement identified some opportunities  
to further improve policy awareness and conformance. Subsequently, 
some of these policies have been updated and translated. An 
integrated training and policy platform was also introduced, to 

facilitate the rollout of policies to appropriate audience. This 
platform allows subsequent monitoring of completion rates for 
the reading and acceptance of these policies at an individual 
level, promoting awareness and conformance to our policies. 

86

Annual Report 2021Over the past 24 months,  
the global business 
environment has seen 
unprecedented change. 

The ongoing challenges of Covid-19, the growth  
of e-commerce, frequency of extreme weather events, 
heightened focus on climate change, increased 
complexity of global trade and supply chain difficulties, 
and increasingly competitive labour markets all continue 
to impact the environment in which we operate.

During 2021, significant action was taken to progress 
THG’s sustainability agenda. After undertaking  
a materiality assessment towards the end of 2020,  
this was used as a key component in the development  
of the Group’s Sustainability Strategy.

In July 2021, the company appointed a Chief 
Sustainability Officer and in October published its  
2030 Sustainability Strategy,THG x Planet Earth,  
while at the same time strengthening its THG Eco 
proposition. THG Eco exists to further accelerate the 
Group’s sustainability activities and support both its 
suppliers and customers in the achievement of their 
sustainability goals. THG is committed to the ongoing 
development and expansion of sustainability into its 
end-to-end model to create enduring positive change 
for its suppliers, customers and Ingenuity partners. The 
Group continues to focus on sustainability as a priority 
and this was demonstrated through the acquisition of 
two recycling companies and a tree-planting platform.

87

88

Annual Report 2021Group materiality assessment 

Given this rapidly changing environment, it is important 
to assess and understand the potential challenges and 
opportunities as well as the topics that are most important  
to THG and its stakeholders.

This allows the issues identified to be incorporated  
into business strategy and day-to-day operations, 
manage risks, and access opportunities for the future. 

• 

 Global macrotrends, industry trends,  
sustainability trends. 

•  Corporate risk framework. 

In early 2021, a materiality and stakeholder engagement 
process was undertaken which led to the development 
of the Company’s first Sustainability vision and strategy. 
To define the material topics that are most relevant to 
the business, a range of stakeholders were engaged 
to gain an understanding and consensus as to the 
most material issues that could affect the company’s 
operations, both now and in the future.

• 

• 

Issues identified through our existing policies  
and commitments. 

Sustainability impact footprint – estimating  
THG’s impacts across key impact areas,  
such as greenhouse gas (GHG) emissions,  
land use, employment, health. 

The goal was to obtain a picture of the environmental 
and social sustainability impacts, resulting in a set  
of prioritised material issues. To ensure a broad  
and inclusive view, the process included a review of: 

•  Non-governmental organisation (NGO), competitor, 

regulatory and trade association concerns. 

This enabled a prioritised list of material issues  
to be defined. 

The process followed a four-step 
approach and is based on both  
qualitative and quantitative inputs:

Identify 
issues

04

Aggregation  
and analysis  
of results

Internal 
stakeholder 
inputs

01

03

02

External 
stakeholder 
inputs

01
Identification of issues 
– identifying topics 
of importance to the 
business, stakeholders, 
and the social and 
environmental impact  
of each topic in the  
value chain.  

02
Internal stakeholder inputs 
– ensuring the diversity 
and complexity of the 
organisation’s operations 
are captured, gathering 
inputs from both central 
and divisional business 
units.  

03
External stakeholder 
inputs – to understand 
concerns and 
expectations.  

04
Aggregation and analysis 
of material issues – analysis 
of the internal and external 
context in which THG 
operates, combined with 
all stakeholder inputs, 
resulting in the prioritisation 
of THG’s most material 
sustainability issues.

Materiality matrix

The results from the assessment process 
identified the 15 most important issues: 

High

Waste

GHG’s 
(supply chain)

GHG’s 
(own operations)

Health & Safety

Diversity 
& inclusion

Human rights 
& modern slavery

Training 
& development

Water use
Water pollution

Employee 
wellbeing

Air emissions

Community 
Investment

Low

Low

Significance of THG’s potential impact

Environmental

Social

Privacy & data 
security

Product safety 
& quality

Living wage

Land use 
& biodiversity

High

This materiality assessment process was facilitated by an independent third-party to enable the company to prioritise  
its environmental and social material issues and it formed the basis for the Company’s 2030 sustainability strategy,  
which was published in 2021. In 2022, THG will update the materiality assessment to include governance issues.

89

90

Annual Report 2021THG’ Sustainability vision 

To act as a force for good in leaving the world a better place than 
we found it, by using our scale, our partnerships, our access to 
capital and our unique capacity for innovation to promote and 
embed sustainability into everything we do. 

How Sustainability works at THG 

Sustainability at THG is split between the 2030 Group 
Sustainability Strategy, THG x Planet Earth, and the 
Company’s Sustainability Solutions, THG Eco. THG  
x Planet Earth is the Group’s plan for a better sustainable 
future together, and THG Eco supports the delivery 
of the strategy by powering the Group towards its 
sustainability targets. 

While both support delivery of THG’s Sustainability 
Vision, THG x Planet Earth and THG Eco are managed 
by separate teams within the business, both of which  
are led by THG’s Chief Sustainability Officer. 

THG’s 2030 Group Sustainability Strategy: 
THG x Planet Earth  

As a vertically-integrated business, THG is acutely 
aware of the impact that big businesses have on the 
environment and society, and the great responsibility 
and influence it holds with its people, communities, 
suppliers and customers both in the UK and 
internationally. 

THG x Planet Earth is the Group’s strategy for a better, 
more sustainable future. Guided by the United Nations’ 
Sustainable Development Goals, THG x Planet Earth  
is centered around three key priorities:

THG is still at the early stages of its sustainability 
journey, and is continuing to embed the Sustainability 
Vision across the business whilst investing in new data 
management systems. This will enable the Company  
to better report and disclose on the progress towards 
the Group Sustainability Strategy and goals.  

• 

• 

• 

Protecting Climate and Nature.  

Strengthening Our Supply Chain and Circularity.  

Empowering People and Communities. 

Each priority is built on a foundation of solid business 
fundamentals: protecting data and privacy, maintaining 
worker health and safety, and ensuring product quality 
and safety.  

THG has set ambitious goals under the key priorities, 
to reinforce the direction in which the Company is 
travelling, providing a formal and structured approach, 
with specific targets underpinned by science, data and 
technology, and driven by talented people across  
the world.  

When THG published its sustainability strategy  
in October 2021, the Company committed to using  
its global scale, world-class talent and dedication  
to innovation, to act as a force for good. More 
importantly, THG made a commitment to use  
its access to capital to invest in and influence 
environmental and societal changes that will  
benefit the planet today and create a sustainable  
future for the business and generations to come. 

Our Sustainability Vision

To act as a force for good in leaving the world 
a better place than we found it

Our 2030 Group 
sustainability strategy

Our sustainability 
solutions

Strengthening 
supply chain 
& circularity

Protecting 
Climate 
& Nature

Empowering 
people & 
communities

Performance

NetZero

ZeroWaste

THG x Planet Earth is our plan for  
a better, sustainable future together.

THG Eco is powering us towards  
our sustainability targets.

91

92

Annual Report 2021Protecting climate 
and nature 

Recognising the urgency to take action against climate change, 
Protecting Climate and Nature is the first of the Group’s three  
key priorities outlined in the sustainability strategy. 

At THG, growing at pace is in the Company’s nature, 
and ambitious targets have been set to accelerate 
sustainable changes to THG’s own operations and 
throughout its supply chain. 

THG has committed to setting Science-Based Targets,  
in line with a 1.5°C future, by the end of 2022, aligning with 
the UK Government’s target for net zero greenhouse gas 
emissions by 2050, and the Paris Climate Agreement to 
limit the global temperature increase to 1.5°C.  

In the meantime, THG is proud to be a Carbon Neutral 
company, having measured and offset its operational 
carbon emissions. When THG published its sustainability 
strategy, the Company included a commitment to go 
one step further and offset all its historical operational 
emissions since THG began and all its future operational 
emissions hereafter.

During the materiality assessment, land use and 
biodiversity were identified as particularly significant 
issues impacted by THG’s operations. To address  
the Company’s impact on the Earth’s natural resources,  
THG has also set targets to eliminate deforestation  
from its supply chains, to use water more sustainably  
and to utilise renewable energy for 100%  
of its operations. 

THG sustainability goals 

UN sustainable 
development goals 

Climate  

Nature   

Water  

Be climate positive and offset all our 
entire historical operational emissions.  

Have a net positive nature impact 
across our own brands.  

Use water sustainably in high water 
impact areas of our value chain. 

THG targets

Climate   

Climate   

Climate   

Climate   

Nature 

Nature 

Water  

Water  

Publish Net Zero roadmap aligned  
to science-based targets.  

By 2022  

Offset all of THG’s historical 
operational emissions.  

Transition to 100% renewable 
electricity for own operations. 

50% of suppliers and THG Ingenuity 
partners to set carbon reduction 
targets.  

By 2025

By 2025 

By 2025

100% sourced agricultural materials to 
be deforestation-free for own brands.

By 2025 

Top 20% of own-brand suppliers 
(by impact) to introduce restorative 
agricultural practices. 

By 2030 

30% reduction of water use in water 
stressed and own operation sites.  

By 2030 

25% of product and ingredient 
suppliers to disclose water usage and 
adopt Water Stewardship.

By 2030 

93

94

Annual Report 2021THG’s Greenhouse Gas (GHG) emissions

Our energy use and energy efficiency action

THG has been a carbon neutral company 
since 2019 and the reduction of our 
energy use and related carbon footprint 
continues to be an important area of  
focus for the Group.

The Group’s GHG emissions reporting calculation 
is undertaken in line with our obligations under The 
Companies Act 2006 (Strategic Report and the Directors’ 
Report) Regulations 2013, and the Streamlined Energy 
& Carbon Reporting regulations, March 2019. GHG 
emissions are reported in accordance with the GHG 
Protocol. The reporting year for GHG emissions in the 
Group ran from 1 January 2021 to 31 December 2021.

The Group’s energy data, in relation to the above carbon 
footprint includes energy consumption from operations 
covered by the Group Financial Statements for which we 
have operational control and is shown as follows.

THG’s energy use and  
energy efficiency action

Tonnes of CO2 emissions

2021

2020

2019

Energy use (KWh)

2021

2020

2019

Scope 1 emissions
Generated from the gas and oil used in buildings where  
the Group operates; emissions generated from Group  
owned and operated vehicles for business travel

Scope 2 emissions
Generated from the use of electricity in all
buildings from which the Group operates

2,309

1,945

2,001

Natural Gas

Electricity

12,051,833

9,943,330

9,526,856

28,653,493

19,649,394

16,990,320

11,605

9,583

7,908

Diesel fuel from company vehicles

590,717

486,648

1,010,101

Total

GHG Intensity

13,914

11,528

9,909

2021

2020

2019

GHG emissions per £1m turnover

6.39

7.15

8.69

The above GHG emissions are measured in tonnes of 
carbon dioxide equivalent (tCO2e), using the location-
based method. Material carbon emission sources to the 
business within the disclosed footprint are from natural 
gas and electricity used across our sites. Remaining 
emissions, such as those arising from fugitive emissions, 
are not considered material.

THG’s total emissions for 2021 increased by 2,386 tCO2e 
year on year. Acquisitions during the year accounted for 
50% of the increase in emissions with organic business 
growth accounting for the remainder.

The Company’s intensity metric (per £1m turnover) 
showed a decreased of 11%, primarily as a result of 
transitioning a significant proportion the Group’s UK 
operations to renewable energy during 2021,  
combined with other energy savings initiatives.

Total

41,296,042

30,079,372

27,527,277

Energy use (KWh)

2021

2020

2019

UK

Overseas

Total

23,332,220

16,833,917

18,924,478

17,963,822

13,245,455

8,602,999

41,296,042

30,079,372

27,527,477

95

96

Annual Report 2021Commitment to TCFD 

A summary of the principal responsibilities of Board 
members and the Company Secretary is as follows:  

Customer-facing  
initiatives 

During 2021, THG introduced initiatives such  
as Eco Deliveries, to help customers reduce  
their environmental impact when they shop  
with THG brands. 

Working with Royal Mail and Paack, customers  
selected an Eco Delivery at checkout over 137,000  
times between May and December which helped  
drive a 24% year-on-year reduction in the CO2  
emissions per shipment in the UK.

THG is at the early stages of its sustainability journey, 
but the Group is committed to reporting transparently 
and in alignment with the Task Force on Climate-related 
Financial Disclosures (“TCFD”). In 2022, the Company 
will continue to work towards aligning with the 11 TCFD 
recommendations. For areas in which we are in the 
process of working towards alignment, we will provide 
an explanation with actions and timelines to achieve this 
in THG’s future Annual Reports. Please see below for 
details on the progress made in 2021 and actions to be 
taken in 2022 and beyond:  

1. Governance

2. Strategy

THG’s sustainability vision and strategy was 
published in October 2021, approved by 
THG’s Executive Board and the Sustainability 
Committee. To ensure the strategy remains 
relevant, it will be reviewed by the Chief 
Sustainability Officer and the Sustainability 
Committee every two years, with any changes 
approved by the Board.

THG published an ambition to achieve net zero 
as part of its Group sustainability strategy, and 
completed a materiality assessment, the results 
of which are detailed on page 89. 

Next steps: 

Next steps: 

The next step is to establish a dedicated, cross-
functional TCFD Working Group, overseen by 
THG’s Executive Board and the Sustainability 
Committee. The Working Group will be tasked 
with aligning our reporting with the TCFD 
framework, providing regular updates and 
submitting proposals for approval by the Board 
and Sustainability Committee. Sustainability 
(including climate related risks and opportunities) 
will be covered under principal risks in 2022, 
and the principal risks will be approved and 
reviewed by the Risk Committee and the Board.

To update and use the materiality assessment 
and undertake a multiple scenario analysis to 
identify and assess the Group’s climate-related 
physical and transition risks and opportunities  
in greater detail.

3. Risk Management

4. Metrics and Targets

A Chief Sustainability Officer has been appointed 
to oversee and lead the Group’s approach to 
managing sustainability risks and opportunities, 
including climate change.

The Group’s sustainability targets are detailed 
on page 94, which include a net zero ambition 
(covering Scope 1-3), and commitments to 
protect climate and nature throughout THG’s 
supply chain. The Group has collated baseline 
data, including GHG emissions for Scopes 1 and 
2 for the years 2019-2021, detailed on page 95

Next steps: 

Next steps:

The Chief Sustainability Officer will work with 
the TCFD Working Group and Group Risk 
Management teams to further develop and 
integrate management processes for climate-
related physical and transition risks.

In 2022, the Group aims to develop and publish 
approved science-based targets and produce a 
climate transition roadmap detailing how THG 
will reach its targets and goals. We are in the 
process of collating scope 3 data, net zero targets 
will be set and submitted to SBTi for validation 
during 2022.

v

98

Governance

Strategy

4

1

3

2

Risk  
Management

Metrics  
& Targets

97

Annual Report 2021Strengthening our supply 
chain and circularity 

Planet Earth cannot afford unlimited resources, and the Board  
has a moral duty to ensure THG’s supply chain is responsible, 
ethical and does not adversely affect people or the planet.

THG sustainability goals 

UN sustainable 
Development Goals 

Ethical Supply Chain  

Protect human rights and work  
to eliminate modern slavery  
in our supply chain. 

Circularity   

Transform all of our waste into 
resources for our value chain. 

Prioritising strengthening our supply chain and circularity 
means ensuring that every supplier the Group works with 
upholds ethical working practices, and that all parties 
work together to reduce waste to zero. 

on packaging innovation, ensuring packaging  
is recyclable or reusable, whilst also reducing  
the absolute amount of packaging in use. 

THG targets

THG is committed to working closer and more 
collaboratively with its suppliers to support sustainable 
development throughout the Company’s supply chain, 
continuing to support decent work and economic 
growth in all territories in which THG operates.  

The Group’s approach to circularity is primarily focused 
on packaging, owing to the amount of packaging used 
throughout THG’s value chain. This includes focusing  

During 2021, THG also became a member of The UK 
Plastics Pact initiative, which will help drive packaging 
innovation across the Group, and enable the Company 
to work with other members to support citizen-
engagement campaigns on waste reduction  
and recycling. 

99

Ethical Supply Chain  

Implement a progressive Human 
Rights policy.  

By 2023  

Ethical Supply Chain  

All suppliers to commit to THG’s 
ethical sourcing standards.   

By 2025

Circularity  

Circularity  

Circularity  

Circularity  

100% of own-brand packaging to be 
recyclable, reusable or compostable.  

By 2025 

Zero waste to landfill from our own 
operations.  

By 2030 

To recycle more plastic than we 
produce.  

70% of packaging from third-party 
brands to be recyclable, reusable or 
compostable.  

By 2030 

By 2030 

Supply chain engagement  

Following the launch of THG’s sustainability strategy,  
the Group revised its Ethical Code of Conduct and 
engaged with its supply base on the issues of ethical 
labour, carbon reduction and waste.

In Q3 2021, the Group identified 977 suppliers with 
which to engage. By the end of 2021, 446 suppliers 
had signed or acknowledged THG’s Ethical Code of 
Conduct, an overall response rate of 47%. The Company 
is continuing to engage with suppliers on this topic and 
work with them to ensure that there is no modern slavery 
in its supply chain. 

100

Annual Report 2021 
Empowering people  
and communities 

Our people are our greatest asset. We nurture world-class 
talent from all over the globe, with more than 95 nationalities 
represented within our employee base, and create life-changing 
career opportunities. 

Ranked as one of the UK’s Best Big Companies to Work 
For, and named as one of the The Times Top 100 Graduate 
Employers in 2021, THG is building the skills of the future.  

Since the Group was founded in the North West of England, 
THG’s teams have been pushing the boundaries of innovation 
to become a global influence today. A diverse, inclusive and 
supportive environment brings out the best in people, 
which is why the Group is tackling inequality throughout 
its workforce, supply chain and in its communities.  

It is imperative that people and communities feel 
empowered to make a positive difference in the world. 
THG has committed to working with its suppliers and 
partners to create a level playing field and fair wages  
for ambitious and innovative talent, regardless of 
gender, ability or ethnicity. The Group is committed  
to spending time and energy to support people who 
need help, and THG will invest expertise to eradicate 
digital inequality and provide people with the skills  
they need to excel. 

Our communities and charitable giving

Throughout the year, we supported a variety of charities and good  
causes that mean the most  to our colleagues, and we are proud to be  
making  a positive difference to people and communities all over the world.

Our social impact in 2021

During the year, the Group made several charitable 
donations totaling £1.3m (2020: £6.6m).

In the UK, our Beauty and Nutrition brands donated 
thousands of products to several charities across the  
UK, providing support for women and families in need, 
and essential hygiene products and clothing for  
refugees escaping international crises.

We also supported mental health campaigns across 
Europe, including donating to charities based in Denmark 
and Portugal for World Mental Health Day in October. 
Following on from our £10m pledge in 2020, we continued 
to support charities helping people cope with the 
devastating impacts of Covid-19 in 2021. This included 
donating funds to charities in India helping to provide 
relief aid and vital oxygen facilities in struggling rural 
communities.

In 2022, we will develop and publish a new Group- 
wide Social Impact strategy to define our approach  
to charitable giving and maximise THG’s impact in  
our local and global communities. This builds on the 
commitment outlined in our 2030 Sustainability Strategy 
to support our communities and lead initiatives to teach 
tech and life skills.

101

THG sustainability goals 

UN sustainable 
development goals 

Employee Wellbeing 
and Development  

Create a workplace culture which 
brings out the best in all.  

Diversity and Inclusion  

Promote policies and practices that 
are inclusive for all at THG.  

Investing in our 
communities  

Support our communities and lead 
initiatives to teach tech and life skills. 

THG targets

Employee wellbeing 
and development  

Achieve at least 15% improvement in 
employee engagement score. 

By 2025

Employee wellbeing 
and development  

Pay all direct staff, agency workers  
and contractors a living wage. 

By 2025

Employee wellbeing 
and development  

All Tier 1 suppliers to pay  
a living wage. 

Diversity & Inclusion  

Achieve 50% female representation 
and at least 20% ethnic minority 
representation in Graduate and 
Apprenticeship schemes.  

By 2025 

By 2025

Diversity & Inclusion  

Eliminate gender and ethnicity pay 
gaps across all THG divisions.  

By 2030  

Diversity & Inclusion  

Achieve 50% gender equality 
and at least 15% ethnic minority 
representation on the Board and 
senior leaders. 

Investing in our 
communities  

Two days’ volunteering per year  
for every THG employee. 

Investing in our 
communities  

Provide 10,000 people in the 
community with technology and  
life skills training. 

By 2030 

By 2025

By 2030 

102

Annual Report 2021Our people

Level

Male

Female

Not disclosed

Total

Level

BAME

Non-BAME

Not disclosed

Total

Gender

Ethnicity

PLC Board

Senior 
management

7

17

2

6

-

-

9

23

PLC Board

Senior 
management

-

2

9

20

n/a

1

9

23

Total workforce

4,424

4,561

1,061

10,046

Total workforce

1,916

2,800

5,330

10,046

Gender: Total THG workforce 

Ethnicity: Total THG workforce 

Not disclosed
11%

BAME
20%

BAME
9%

2021

Male
45%

Female
49%

2020

Male
51%

Not  
Disclosed
52%

2021

Not  
Disclosed
42%

2020

Non-BAME
28%

Non-BAME
49%

Female
44%

Gender: Board and senior management

Ethnicity: Board and senior management

Female
25%

Female
20%

2021

2020

Male
75%

Male
80%

BAME
6%

Not  
Disclosed
3%

2021
2021

Non-BAME
91%

BAME
6%

2020

Non-BAME
94%

103

104

Annual Report 2021Risk management and informed decision making

THG’s risk management process is designed to protect the 
interests of key stakeholders and enhance the quality of 
decision making, enabling the effective management of 
our strategic, operational, commercial, compliance, change 
and emerging risks. This helps us to deliver our strategic 
objectives and goals through risk-informed decisions. The 
Board’s role is to maintain oversight of the key principal and 
business risks, together with ensuring that the appropriate 
committees are managing these risks effectively. 
Additionally, the Board reviews the effectiveness of our 
risk management approach and challenges our leaders to 
articulate their risk management strategies and appropriate 
controls. The Board has also established both Audit 
and Risk Committees to support it in its responsibilities 
for ensuring the adequacy of risk management. Further 
explanation on the role and responsibilities of the 
Committees are set out on  pages 143-144. 

In 2021 we continued the maturing of our approach to 
risk management, including the appointment of a Chief 
Risk Officer, reporting to the Chief Financial Officer, 
organisational restructuring to support a three lines model 
and the reshaping of our Enterprise Risk Management 
Framework. We have built out parameters to support 
our Group risk appetite, refreshed our Principal Risks and 
underlying processes for their evaluation, measurement 
and management and established a robust approach 
to the identification of emerging risk. In addition, we 
continue to invest in our Risk Team, our operational  
risk processes and supporting technology.

How we identify risk 

Using our Enterprise Risk Management Framework,  
all Group entities and functions identify the risks that 
could affect their strategy and operations to implement 
risk mitigation plans. Our risk identification process 
follows an enterprise-wide “top-down, bottom-up” 
approach, which seeks to identify:

• 

Principal risks that may impact our ability to and pace 
by which we achieve our strategic objectives, with 
these risks representing the risks that most threaten 
delivery of our strategy. Strategic, commercial, 
operational, compliance and change risks (“business 
risks”) that occur at a divisional level. These risks are 
those that pose the greatest threat to the success  
of business activities across the Group and may  
also feed into our principal risks.

Business risks are consolidated into a Group-wide view 
and presented to a representative selection of senior 
executives, who add their own input from a strategic, 
functional and emerging risk perspective. Business risks 

105

are then escalated in line with the Risk Management 
Policy to the Risk Committee. This escalation process 
provides organisational visibility to emerging, change, 
strategic, commercial, operational, and compliance risks, 
as well as driving action and supporting accountability 
for risk management. 

Our risk appetite and risk tolerances 

Our risk appetite reflects our ability or desire to  
accept a certain level of risk to achieve our strategy.  
We recognise that eliminating risk is often not feasible  
or desirable, so we use our group risk appetite statement, 
parameters and metrics to support informed decisions 
on the level of risk that can be taken or sought to achieve 
strategic objectives. All identified risks are measured 
using the pre-determined risk matrix set out in our  
Risk Management Policy.

Principal risks are monitored against risk appetite targets 
using supporting measures, metrics, and tolerances, which 
are evaluated throughout the year to ensure they remain 
aligned with our strategic objectives, and within an 
acceptable risk tolerance for the Group.

Emerging risks

Emerging risks are identified through the Principal Risk 
and Operational Risk processes on an ongoing basis. 
Additionally, Emerging risks are identified, prioritised 
and understood via an “identify, filter, prioritise, 
investigate and understand” approach. The approach 
utilises internal and external sources, including Business 
leaders and Subject Matter Experts both Internal and 
External, across a selection of categories to identify 
potential emerging risks and opportunities.

By the very nature of Emerging risks, it is common to 
identify false leads, conflicting signals and messages. 
Therefore, the approach filters and prioritises, to support 
management in helping to decide which emerging risks 
should be investigated further. 

Once it has been decided which emerging risks should 
be investigated further, they are investigated and 
understood by an allocated Emerging Risk Owner, 
working with THG Risk. The work to understand 
Emerging risks will vary from risk to risk, dependent 
upon the risk, but ranges from basic qualitative 
assessment to modelling and quantitative assessment.

How we manage risk

Figure 1 presents an overview of our process and 
governance structures. We develop severe but plausible 
scenarios for all risks. These scenarios not only provide 
insights into possible threats and points of failure, 
allowing us to react and adjust our strategy accordingly, 
but are also used for the purpose of assessing our 
viability. The THG Enterprise Risk Management 
Framework enables us to identify, evaluate, analyse, 
manage and mitigate those risks which threaten the 
successful achievement of our business strategy and 
objectives. Each principal risk is assigned an executive 
owner who is accountable for setting the target 
tolerance level. The executive owner is responsible for 
confirming adequate controls are in place and that the 
necessary action plans are implemented to bring the risk 
profile within an acceptable tolerance. Principal  
and emerging risks are supported, as appropriate,  
by in-depth reviews. We continue to consider risks  
both individually and collectively to fully understand  
our risk landscape. By analysing the correlation between 
risks, we can identify those that have the potential to 
cause, impact, or increase another risk and that these 
are weighted appropriately. This exercise informs our 
scenario analysis, particularly in scenarios used in the 
Viability Statement.

Independent assurance

3rd Line

Guide, support & challenge

2nd Line

Own & operate

1st Line

Risks that are identified and captured  
at a divisional level are owned and 
managed within their respective 
management structures and are  
reviewed on an ongoing basis.

Our Three Lines Model gives first-line employees 
responsibility for management of their risk and the 
subsequent deployment of risk strategies, thus 
supporting risk-based decision-making.  

THG Risk also manages the corporate insurance 
programme, ensuring that placements are appropriate 
for the risk exposure and in line with our risk appetite. 
The Board recognises that culture underpins the 
effectiveness of THG’s risk management, and the 
operation of an effective control environment. By rolling 
out our three lines governance model, this defines 
clear roles and responsibilities for all employees, and 
establishes accountability for actions and decisions.  
It also describes how appropriate oversight, challenge 
and assurance are provided over business activities, 
including the ethical conduct of our operations.

Assess /  
Analyse

Monitor /  
Track

Identify / 
Understand

Respond /  
Measure

Report /  
Communicate

106

Annual Report 2021 
 
Risk governance

Risk management and internal controls

Board

Chief Risk Officer

The Chief Risk Officer (CRO) is responsible for the 
second and third line functions, namely THG Risk  
and THG Internal Audit. The CRO is responsible  
for the facilitation and implementation of the risk 
management approach across THG, including the 
provision of appropriate risk reporting for the Risk 
Committee, Audit Committee and the Executive.  
The CRO attends the Risk and Audit committee 
meetings and regularly meets with respective  
Chairs outside these meetings. The CRO is also 
responsible for insurance, business continuity,  
health and safety, food safety, facilities, security  
and loss prevention.

THG Risk

THG Risk supports the effective operation of the 
Enterprise Risk Management Framework and 
Governance Structure, including the management  
of the principal risks and providing guidance, support 
and challenge to the business to effectively manage risk.

THG Internal Audit

THG Internal Audit is led by the Head of Internal Audit, 
and its purpose and activities are set out in the Internal 
Audit section of the Audit Committee Report on  
page 157.

The Board has overall responsibility for risk management 
and establishing the Group’s risk appetite. It monitors 
the risk environment and reviews the relevance and 
appropriateness of the principal risks to the business.

Risk Committee

The Risk Committee supports the Board in setting 
the Group’s risk appetite and ensuring that processes 
are in place to identify, manage and mitigate the 
Group’s principal and emerging risks. At each meeting, 
the Committee reviews the principal risks and their 
associated appetite targets and metrics, to assess 
whether they continue to be relevant, effective and 
aligned to the achievement of our strategic objectives, 
and within an acceptable tolerance for the Group.

Further information on the Committee’s activity  
in 2021 is set out in the Risk Committee Report  
on pages 161-164.

Audit Committee

The Audit Committee monitors the effectiveness of the 
control environment through the review of Internal Audit 
reports and other assurance activity from THG Internal 
Audit and consideration of relevant reporting from 
management and the external auditor. 

Further information on the Committee’s activity in 2021 
is set out in the Audit Committee Report on pages  
153-160.

Executive

The Executive is responsible for the stewardship  
of the risk management approach. It develops the 
strategy and oversees the delivery of the related 
operational plans that help to manage the associated 
risks. Each principal risk is also owned by a member  
of the Executive. 

The Board retains overall responsibility for setting  
group risk appetite and for risk management and 
internal control systems. In accordance with principles 
M, N and O of the UK Corporate Governance Code 
2018 (the “Code”), in addition to Paragraph 58 of the 
FRC guidance (Section 6), the Board is responsible for 
reviewing the effectiveness of the risk management  
and internal control systems and confirms that:

also continually increased the challenge of delivering 
products to customers and protecting our employees, 
with this leading to some cost increases. These primarily 
related to higher transportation costs, leading to an 
incremental increase in these costs of £27m in 2021. 
Further costs were incurred on maintaining Covid-19 
secure workplaces. For further details see note 4  
to the financial statements.

THG has consistently responded decisively to the 
pandemic’s challenges to provide a world leading 
proposition as a digital-first consumer brands group. 
Our business model is centred around non-discretionary 
and recession-proof products and services across 
beauty, nutrition and technology. As such, THG was 
able to respond adeptly to the challenges faced by the 
pandemic and build upon 2020 by delivering further 
significant sales growth across all divisions in 2021.
We have continually reviewed the actual, emerging and 
potential impacts of the pandemic on our principal risks 
to identify any new risks or changes to existing risks 
and opportunities that may have arisen, with a specific 
lens on what could change the risk profile materially. 
Whilst the pandemic has not created any additional 
principal risks, we have amended, as appropriate, some 
of our mitigating actions, as set out in the principal risks 
section. 

Brexit

Throughout 2021, the Brexit Steering Committee 
has continued to assess the impacts, uncertainties 
and inherent risks and their impact upon THG’s 
ability to meet continuing consumer demand. We 
continue to plan and respond to a variety of scenarios, 
capturing these within our principal risks, amending, 
as appropriate, our mitigating actions. These include 
duty level exposures, citizenship implications, fulfilment 
workforce requirements and transport logistics. 

• 

• 

• 

• 

• 

There is an ongoing process for identifying, 
evaluating and managing the principal risks  
faced by the Group. 

There is an ongoing process for identifying, 
evaluating and managing the emerging risks 
faced by the Group. 

The systems have developed throughout the  
year under review and up to the date of approval  
of the Annual Report and Accounts. 

They are regularly reviewed by the Board.  

The systems accord with the FRC guidance on risk 
management, internal control and related financial 
and business reporting.

There were no instances of significant control failing 
or weakness in the year. You can read more about our 
risk management and internal controls systems in our 
Strategic Report on pages 7-128 and the associated 
work of the Audit and Risk Committees on pages  
153-164.

Covid-19

Throughout 2021, the global pandemic continued to 
produce highly challenging conditions across all sectors 
of the global economy. Throughout, THG’s priority has 
been, and remains, to protect the health, safety and 
wellbeing of our employees. The Board has continued 
its proactive response to both home and flexible working 
policies and practices and continued to oversee the 
redesign of processes and procedures in our fulfilment 
centres to ensure they remain Covid-19 secure. 

The 2020 impact of the Covid-19 pandemic on the online 
retail marketplace and the wider global economy has 
continued throughout 2021, with a continuing consumer 
shift onto digital platforms. Whilst the pandemic has 
continued the accelerated digital shift which has 
driven a proportion of the 2021 revenue growth, it has 

107

108

Annual Report 2021Principal risks

The Board and the Risk Committee carried out a robust 
and ongoing assessment of the principal and emerging 
risks facing the Group throughout the year. This 
assessment considered those risks that would threaten 
THG’s business model, future performance, solvency or 
liquidity, and ensured that the risks continued to align 
with our business strategy. The effective management  
of strategic, financial, compliance and operational risks  
is critical to the success of THG’s strategy. THG 
continually assesses its principal risks to ensure 
continued and enhanced alignment to our strategy  
and consideration of where THG is currently on its 
journey to becoming a global digital innovator. 

In reviewing the principal risks, we have evolved cyber 
threats to cyber security and data privacy to reflect the 
continuing change in cyber security risk and address 
data privacy more explicitly. Key service disruption has 
evolved to reflect all aspects of third-party reliance 
across the business. In addition, regulatory compliance 
has broadened to reflect the breadth of regulatory 
requirements potentially impacting THG and sustainability 
and ethics has evolved into environment, social and 
governance to reflect our continued commitment to the 
wider community and the creation of THG Eco. 

The refresh of our Risk Management approach has 
seen the addition of Principal Risks regarding Customer 
Needs, Innovation, Corporate Structure, Infrastructure, 
Onboarding and Integration, Culture, Talent and 
the Ingenuity e-commerce platform. In addition, 
the previous principal risks in regard to Operational 
Resilience, Related Parties, Liquidity risk and Currency 
risk, whilst remaining strategic have been subsumed 
within the revised principal risks or are being managed 
out with the principal risk process.

The ongoing impact of Covid-19 and Brexit have been 
reflected, as appropriate throughout our Principal Risks 
rather than identified as standalone risks. 

We manage principal risk in line with our risk 
management policy and approach, as set out in Risk 
management on pages 105-106. In 2021 we monitored 
and reported against 12 principal risks. As detailed in the 
following table, a range of measures are in place, or are 
being deployed or developed, to manage and mitigate 
our principal risks.

Principal risk

Risk context

Management and mitigation

Cyber security  
and data privacy

Failure to responsibly 
collect, process and store 
data, together with not 
ensuring an appropriate 
standard of cyber security 
across the business, will 
result in us not meeting our 
regulatory and contractual 
obligations, and losing the 
trust of our stakeholders.

Information is the life blood of 
a digital company – protecting 
the confidentiality, integrity 
and accessibility of this data 
is critical for a data-driven 
business. Failure to do so can 
have significant financial and 
regulatory consequences in 
the General Data Protection 
Regulation (GDPR) era. In 
addition, we also need to 
use our data efficiently and 
effectively to drive improved 
business performance.

Third-party  
reliance

Failure to embed our partners 
as an integral and aligned 
part of our infrastructure, 
fulfilment and go-to-market 
strategy in a timely manner, 
will result in us failing to 
deliver the right capabilities 
and experiences to our 
customers.

THG places reliance on third-
party providers to support the 
delivery of our services to our 
customers. Any interruption in 
these services or relationships 
could have a profound impact 
on THG’s reputation in the 
market and could result in 
significant financial liabilities 
and losses.

Stable

• 

• 

• 

• 

• 

• 

• 

The Chief Information Security Officer oversees information 
security. The Global Privacy Officer oversees information 
protection.  

Multi-year cyber security programmes driving continuous 
improvement and cyber-risk reduction across technology, 
business processes and culture. 

Continuously improving the data protection strategy, 
framework and methodology, ongoing data mapping  
and impact assessment procedures. 

The Information Security Risk Management Methodology  
is deployed to provide objective reviews and monitoring 
on our assets and systems. 

Formal certification schemes maintained across  
the business. 

All colleagues are required to undertake awareness  
training for information management and data protection, 
with a focus on the GDPR requirements. 

Internal and external validation of compliance through 
auditing, including risk-based audits of suppliers and other 
third parties (see “Third-party reliance”).

Improving 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

All new suppliers go through a rigorous selection  
and onboarding process. 

Procurement team monitors supplier performance  
on an ongoing basis, against third-party contract SLAs. 

Dual sourcing for most supply categories and in all 
business units, reducing dependencies on sole suppliers. 

Extensive and up-to-date knowledge of supplier base 
enabling sources to be found relatively quickly. 

Ongoing development of Global site standards and 
conformance agreements to ensure adequate standards 
are maintained in the supply chain as far as possible, 
applicable both in-house and with third-party sites. 

Assurance on our key third-party suppliers and service 
providers through Internal and external compliance auditing.  

Continuous monitoring of the supply chain activity and 
news through advanced web-scraping functionality. 

Continuous monitoring and forecasting of demand and 
availability to adjust intake accordingly.  

Multiple delivery methods, routes, ports and carrier 
strategies to minimise the risk of disruptions. 

Supply Chain Business Continuity strategies and planning 
to respond to incidents.  

Increasing our Supply Chain capacity by building new 
additional fulfilment centres globally, with less reliance  
on third party warehouses (see “Infrastructure”).

109

110

Annual Report 2021 
Principal risk

Risk context

Management and mitigation

Principal risk

Risk context

Management and mitigation

Talent

If we fail to attract at pace, 
and/or retain employees 
with the critical skills, 
capabilities, motivation 
and capacity we need  
to deliver on our strategy,  
we will not be successful.

Ingenuity  
e-commerce platform

Failure to maintain a 
reliable, scalable and 
secure live services 
environment, will impact 
our ability to deliver the 
consistent and resilient 
experience expected by 
our customers.

As we continue to evolve 
our priorities, the capacity, 
knowledge and leadership 
skills we need will continue 
to change. THG will not only 
need to attract the talent and 
experience we will need to 
help navigate this change.  
We will also need to provide 
an environment where 
employees can develop to 
meet these new expectations, 
an environment where 
everyone can perform at 
their very best. By continuing 
to empower employees 
and leaders to make 
decisions, be innovative, 
and be bold in delivering 
on our commitments, THG 
will continue to create 
an attractive working 
environment, increasing 
employee engagement and 
aligned high-performing 
teams.

 As a digital company, we 
continue to focus on scaling 
our current and future 
Ingenuity platform services 
environment in an agile and 
speedy manner to ensure the 
delivery of a consistent and 
robust cloud platform and  
associated digital network. 

THG must provide the right 
infrastructure and operations 
for all of our customer 
products, a hosting platform 
together with the governance 
to ensure optimal service 
availability, performance, 
security protection and 
restoration (if required).

Improving

• 

• 

• 

• 

• 

• 

Reviews of our remuneration requirements and 
mechanisms designed to incentivise and drive the  
right behaviour with a focus on ensuring fair and  
equitable pay across the business  

Focused development of key staff, through dedicated 
learning and development tools, to ensure they create 
the environment which enables colleagues to thrive and 
perform at their very best  

The above, monitored via engagement surveys,  
follow ups and our Performance management processes. 

Ongoing focus on Policy and culture requirements.  
See “Culture” 

Brexit Steering Committee continues to assess how THG 
should respond to the uncertainty and inherent risks, 
relevant to Talent. 

Throughout 2021, the focus of our Covid-19 Steering 
Group was to ensure that our colleagues, were being 
appropriately supported. In the second part of the year,  
the focus shifted to assisting our office-based colleagues  
in returning to a safe office environment.

Improving 

• 

• 

• 

• 

• 

• 

• 

Accountability across Platforms and Projects, underpinned 
by ongoing risk assessments and continuous improvement 
projects 

Ongoing investment in our Ingenuity platform services  
to ensure that the THG estate evolves to support the 
business as it scales and changes. 

Continuously improving data protection strategy, 
framework and methodology, ongoing data mapping  
and impact assessments procedures. 

Robust change management processes and incident 
management protocols, adhered to for all products  
and services.  

Service-level objectives including uptime, responsiveness, 
and mean time to repair objectives. 

Comprehensive disaster recovery and business  
continuity plans in place across the Group. 

Other key mitigation factors detailed under  
“Cyber Security and Data Privacy” risk.

Customer needs

If we fail to anticipate, 
understand and deliver 
against the capabilities and 
experiences our current 
and future customers need 
in a timely manner, they will 
find alternative providers.

As THG continues to grow  
its business and brands,  
an understanding of how  
to continually attract 
customers whilst retaining  
our existing customers is 
essential. This requires  
a deep and continuous flow 
of insights supported by 
processes and systems.  
By understanding the needs 
of our customers, THG will 
continue to differentiate 
itself from competitors, 
build compelling value 
propositions and offers, 
leverage key drivers to identify 
opportunities, decrease churn 
and drive more effective 
revenue generation.

Corporate structure

If we fail to successfully 
co-ordinate, deliver and 
execute, at pace, the 
development of the THG 
corporate structure, it 
will impact the successful 
delivery of our strategy.

As part of the continued 
maturing of our business 
and to support our ongoing 
growth and strategic aims, 
our corporate structure must 
evolve to provide transparency 
and clarity to the vision for 
each element of THG, be it 
Beauty, Nutrition, Ingenuity  
or other operating divisions.

Stable

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

Utilisation of customer activity and churn data,  
to understand their appetite for product offerings. 

Continuous Net Promoter Score (NPS) surveying allows 
THG to identify customer challenges rapidly, and respond 
in a timely manner to emerging trends. 

Managed International Customer Service – 24/7 Customer 
Service for a global audience across live chat, calls,  
email and social. 

Specialised Merchandising executives support the business 
with brand selections. 

Competitor activity and offerings are reviewed regularly  
to remain abreast of market developments. 

Developments in e-commerce trends are monitored to 
keep abreast of the latest developments and innovations. 

Consumers’ changing preferences are monitored internally 
and by market research to ensure products remain relevant. 

Performance targets control key deliverables (net promoter 
scores, site traffic). 

Highly competent buyers and merchandisers are  
adept at interpreting and acquiring desirable brands. 

Product range planning ensures sufficient product  
offering to cover expected demand.  

Buying, merchandising and marketing departments 
operate cohesively, with regular cross-functional 
communication. 

Customer service levels and complaints are monitored  
and internet sites are reviewed for customer opinion. 

Investment in logistics, fulfilment, delivery, marketing, 
brand and customer experience to keep our customer 
appeal. 

Use of technology and data to be more targeted and 
strategic in how we gain new customers and maximise  
the loyalty and lifetime value of existing customers.

Improving 

• 

• 

• 

• 

• 

Robust processes introduced for the reorganisation and legal 
entity  restructure progressed during 2021 and into 2022. 

Ongoing advisory support from third party advisors as part 
of the restructure. 

Realignment and re-engineering of our business processes 
resulting from the corporate restructure.  

Establishment of a standalone Committee for the restructure 
to oversee action tracking and risk management. 

Ongoing recruitment and talent acquisition at senior level, 
for new roles.

111

112

Annual Report 2021 
 
Principal risk

Risk context

Management and mitigation

Principal risk

Risk context

Management and mitigation

Innovation

If we fail to identify  
and leverage emerging 
technologies and invest 
in modern practices 
and supporting 
tools, methods and 
infrastructure in a 
timely manner, we will 
not meet the needs of 
our customers or our 
commercial goals.

Regulatory 
Compliance

Failure to anticipate, 
understand and 
implement our numerous 
regulatory requirements, 
will result in us failing 
to meet our regulatory 
obligations, impacting 
our ability to deliver our 
strategy and losing the 
trust of our stakeholders.

We must be able 
to rapidly deploy 
new innovations to 
our infrastructure, 
systems and customers 
by introducing 
technologies, services, 
or new ways of working. 
Innovation requires 
us to address how 
we drive change 
and transformation 
across our employees, 
processes and 
technology, and how 
we differentiate and 
drive excellence and 
efficiencies.

We continue to operate 
ina global market with 
numerous regulatory 
requirements ranging 
from Health and Safety, 
Food Safety and Product 
Safety to Taxation and 
Trading legislation. 
Remaining aware of 
changing regulation and 
ensuring compliance 
is key to ensuring we 
protect both THG and  
our customers and 
partners.

Improving 

• 

• 

• 

• 

• 

• 

Strategic acquisitions which further enhance the Group’s  
new product development and in-house capabilities. 

Strategic investments in our fulfilment infrastructure,  
such as the Autostore ASRS. 

A fully vertically integrated business model, with full control over 
NPD, branding and design capabilities, which significantly reduces 
development timelines. 

Collaboration with partners to complement and enable accelerated 
innovation. 

Innovation informed through demand insights, consumer  
data and feedback from our global retail customer base. 

Attracting and retaining the most innovative and inventive  
talent from across the globe. See “Talent”.

Stable

• 

• 

• 

• 

• 

• 

• 

• 

• 

Divisional Compliance teams, with sector specific knowledge  
and experience.  

Central Compliance team overseeing and challenging the 
Divisional teams. 

Compliance teams with reporting lines into the Chief Risk Officer. 

Defined Risk Appetite metrics and Key Risk Indicators which  
are monitored and updated at each Risk Committee. 

Updated Risk Management Framework and Divisional Compliance 
reporting dashboards.  

Horizon scanning inputs are obtained from our Legal partners  
and reviewed for trends and responses required. 

Ongoing planning and preparation, supported by external 
advisers, to meet our responsibilities as we continue to fulfil more 
customer orders direct from third party brands via our Ingenuity 
division. 

Group Risk Deep-dive reviews to identify gaps and vulnerabilities 

See “Cyber Security and Data Privacy” for related regulatory 
compliance mitigations.

Infrastructure 

If we fail to scale our 
infrastructure, systems and 
processes at pace, whilst 
maintaining service levels, 
it will impact the successful 
delivery of our strategy.

World-class infrastructure  
from source to customer  
is fundamental to the exacting 
service levels that we seek 
to provide to businesses 
and customers alike. Our 
infrastructure must be robust, 
slick and secure and ensure 
the THG service offering  
is second to none.

Onboarding and 
integration

If we fail to successfully 
onboard and integrate 
acquisitions whilst 
continuing to drive  
our core business, it may 
impact the pace at which 
we deliver our strategy.

Acquisitions form a critical 
element of the THG strategy 
alongside the continuing 
organic growth of the 
business. Our strategic 
acquisitions add scale,  
skills and breadth to our 
overall service offering.  
The successful integration  
of the acquisitions into our 
core business are fundamental 
to us delivering our service 
offering and achieving our 
strategic aims.

Improving

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

Increasing our Supply Chain capacity directly by building 
new manufacturing and fulfilment centres globally, to 
ensure adequate warehouse facilities are available to keep 
pace with business growth. 

Increasing our Supply Chain capacity indirectly via 
acquisitions. 

Strategic programmes underway to ensure that all aspects 
of the THG estate evolves to support the business  
as it scales and changes. 

THG estate planning is delivered by our in-house Capital 
Projects team, supported by our Group Property Director. 

Capex Committee established to work alongside 
THG’s Capital Projects team to support and monitor 
transformation programmes, including management  
of programme risks and dependencies.  

Each programme is supported by cross-functional steering 
Groups, including at least one Executive Sponsor, which 
meet regularly to review the programme, including status, 
risks, dependencies and impact. 

THG Risk representation in steering Groups to ensure 
the cross-functional execution of infrastructure projects 
are successful, achieving desired outcomes on time and 
maximising expected benefits.  

Engagement of trusted advisors, contract managers  
and surveyors to support in-house expertise. 

The THG estate is protected by 24-hour security,  
access control and fire protection. 

Comprehensive disaster recovery and business continuity 
plans in place across the Group. 

Brexit Steering Committee continues to assess how  
THG should respond to the uncertainty and inherent  
risks, including how changes to our infrastructure can  
mitigate these.

Improving 

• 

• 

• 

• 

• 

Formal process for onboarding acquisitions,  
where processes are aligned to THG standard. 

Ongoing advisory support from third party advisors  
in pre -acquisition due diligence and post-acquisition. 

Integrations are delivered by our in-house  
Integrations team. 

Acquisitions and integrations are supported by  
cross-functional steering Groups, including at least one 
Executive Sponsor, which meet regularly to review the 
programme, including status, risks, dependencies  
and impact. 

THG Risk representation in steering Groups to ensure 
the successful cross-functional execution of acquisitions 
and integrations and reduce the risk that projects do not 
deliver their desired outcomes on time or fail to maximise 
the expected benefits.. 

113

114

Annual Report 2021 
 
 
 
Principal risk

Risk context

Management and mitigation

Principal risk

Risk context

Management and mitigation

Environment, social 
and governance 

Failure to achieve 
our sustainability and 
environmental, social and 
governance-related aims, 
objectives and obligations, 
will impact our ability to 
deliver our strategy and 
result in us failing to meet our 
regulatory obligations, losing 
the trust of our stakeholders.

We are committed  
to investing in education, 
technology, and the 
environment to give 
individuals, businesses, and 
our planet the opportunity 
to thrive. Our goal is to 
use our technology, time, 
and experience to back 
a generation of diverse, 
sustainable businesses.

Improving

• 

• 

• 

• 

• 

• 

• 

Sustainability is integral to the group ethos with a function  
headed at an Executive level to focus on creating more 
sustainable products and supply chain operations and reduce 
environmental impact. 

A Chief Sustainability Officer has been appointed to 
oversee and lead the Group’s approach to sustainability, 
including climate-related risks. 

THG’s 2030 Sustainability strategy was launched in 2021 
and sets out how we will address these challenges and 
opportunities. 

In support of the strategy, the provision of a formal 
structure with targets underpinned by science, data and 
technology. 

Multiple projects designed to respond to specific ESG 
risks, for example, the establishment of a dedicated, 
cross-functional TCFD Working Group, overseen by THG’s 
Executive Board and the Sustainability Committee. 

To ensure appropriate oversight, the Sustainability 
Committee undertakes regularly reviews of key supply 
chain topics. 

Regular updates and submitting proposals for approval  
by the Board and Sustainability Committee. 

•  We have a materials sourcing strategy and proactive 

engagement with suppliers. 

• 

• 

• 

Supply chain visibility from our vertically integrated end-to-
end model 

Continuous engagement with our supply base encourages 
a proactive approach, for example in addressing waste and 
energy management.  

Regulatory compliance across jurisdictions and activities, 
from packaging and labelling, through to plastics taxation 
and modern slavery, as well as TCFD, is carefully monitored 
throughout the business, overseen by the Group Sustainability 
Team by means of KPIs, internal policy, and tracking 
progress against the published THG 2030 sustainability 
strategy. 

Culture

If we do not fully empower 
our employees and enable 
accountability in line with our 
shared values and behaviours, 
we will be challenged to 
create a culture, that meets 
THG’s business ambitions. 

The development of a shared 
behavioural competency that 
encourages employees to 
always do the right thing, put 
customers at the heart of the 
business and drive innovation, 
is critical in THG’s success. 
Devolution of decision- 
making, and the acceptance 
of accountability for decisions, 
is fundamental to our 
continued development and 
sustains our shared Values and 
Behaviours.THG also supports 
a culture of empowered 
leaders that develops ideas 
and solutions, and that 
provides employees with  
a safe environment allowing 
for honest disclosures and 
discussions. Such a trusting 
and empowered 
environment can help 
sustain innovation, enhance 
customer success and drive 
the engagement that results in 
increased market share

Stable 

• 

• 

• 

• 

• 

Ongoing integration of Values and Behaviours into all our 
core colleague priorities including objectives, performance 
management, appraisals, talent attraction, selection and 
development, leadership development and onboarding.  

Establishment of a Diversity & Inclusion Committee,  
a platform to further improve the employee journey 
and workplace culture to ensure we are a truly inclusive 
workplace.  

Formal assessment against personal objectives for 
each colleague as part of established performance 
management process, which also considers personal 
application of THG’s Values and Behaviours.  

HR Handbook communicated to all colleagues, with 
e-Learning modules rolled out across the workforce,  
and annual refresher training. 

Training including anti-bribery and corruption training 
which continues to be delivered across our business  
units based on assessed risk. 

The above monitored by: 

•  Whistleblowing and Incident Reporting mechanisms 
in place to allow issues to be formally reported and 
investigated. 

• 

• 

Engagement surveys & follow-ups.  

KPIs and People Dashboards at a divisional level,  
including DNI metrics and Attrition analysis.

115

116

Annual Report 2021 
 
 
 
Viability assessment period

Stress tests

Assessment of the going concern  
assumption

The overall financial performance of the business 
has remained robust with a strong liquidity position 
maintained throughout the year. In addition, as at the 
balance sheet date, the Group had a total of £170m 
in an undrawn Revolving credit facility (“RCF”) due to 
mature in December 2024, along with £537m readily 
available cash held on the balance sheet. Net debt at 
this date was £302m (31 December 2020: net cash £11m), 
with net cash of £44m (31 December 2020: £283m) 
before the inclusion of IFRS 16 lease liabilities that 
mature over a period of up to 25 years. 

The Group holds a €600m seven-year loan facility 
agreement due to mature in December 2026. While 
there are no financial covenants attached to the €600 
million loan facility, the covenants attached to the RCF are 
linked to gross debt leverage, and become effective when 
the facility is drawn upon. This covenant requires the Group 
to maintain the ratio of gross debt over adjusted EBITDA 
to below 7.60, which is reviewed regularly, although as 
noted the facility is not drawn down. 

The going concern assessment period is the twelve 
months from the date of this report to April 2023.
In order to satisfy the going concern assumption, the 
Directors of the Group review its Budget periodically, 
which is revisited and revised as appropriate in response to 
evolving market conditions. The Directors have considered 
the Budget and forecast prepared through to April 2023. 

Going concern statement

As a result of the analysis performed, including potential 
severe but plausible scenarios, the Board believes that 
the Group is able to adequately manage its financing 
and principal risks and that the Group will be able to 
operate within the level of its facilities and meet the 
required covenants for the going concern assessment 
period. Based on the above activity, the Directors are 
satisfied that it is appropriate to prepare the financial 
statements of the Group on a going concern basis.  

Viability statement

The Directors have voluntarily adopted the UK 
Corporate Governance Code, in which the Directors are 
required to issue a Viability Statement declaring whether 
they believe the Group is able to continue to operate 
and meet its liabilities for the three year period to 
December 2024, taking into account its current position 
and principal risks. The Directors assessed the prospects 
of the Group by reference to its current financial 
position, its recent and historical financial performance, 
its forecasts for future performance, its business model 
(page 16), strategy (page 11) and its principal risks and 
mitigating factors (pages 109-116). In addition, the Board 
regularly reviews the financial position of the Group, its 
liquidity and financial forecasts.

117

In considering the viability of the Group, the Directors 
felt that an appropriate period of time was the three-
year period between 31 December 2021 to December 
2024 over which to assess the Group’s prospects. This 
is consistent with Group’s business model and strategic 
planning period approved by the Board. A roll forward 
from the three-year assessment period to five years  
is performed for the purposes of impairment.   

The Group has applied financial modelling to the 
assessment of going concern and viability to assess  
the base case and apply stress-testing. 

The base case

Having experienced two years of the impact of Covid-19, 
management consider the impacts on THG to be well 
understood and the impact of the pandemic that was 
considered in the previous budget process has continued 
to be recognised this cycle. The Group’s strategic planning 
cycle includes an annual Budget process, which is reviewed 
by the Board. This planning process involves modelling 
under a series of assumptions. Severe but plausible 
downside scenarios were also modelled setting out 
impacts of a combination of the principal risks, as well as 
a reverse stress test to identify what would be required to 
either breach covenants or run out of liquidity. This process 
is led by the Group CFO, Commercial Director and Deputy 
Group CFO along with the Board and Executive Chair 
and CEO providing further direction to align strategic 
initiatives. Focus has also been placed on forecasting 
at a divisional level this year, the Group are on track 
to complete the separation of the business units in 
2022. The Directors of the Group review its Budget 
periodically, which is revisited and revised as appropriate 
in response to evolving market conditions.

In considering the Group’s financial position the 
Directors have considered: 

• 
• 

Expected future growth of trading businesses;
 The committed and expected pipeline of its 
Ingenuity business;

•  Margins expected to be achieved in the future; and 
•  Wider market and industry-specific factors.

The Directors have also considered the liquidity of the 
Group as well as available facilities and note that as at 
the balance sheet date, the Group had a total of £170m 
in undrawn facilities, along with £537m readily available 
cash held on the balance sheet. Net debt at this date was 
£302m (note 18) and net cash of £44m before the inclusion 
of IFRS 16 lease liabilities.  

In December 2019, the Group entered into a €600m seven-
year loan facility agreement due to mature in December 
2026 and a £170m Revolving Credit Facility (“RCF”) due 
to mature in December 2024. There are no key covenants 
attached to the €600m loan facility which is drawn down, 
but the covenants attached to the RCF are linked to 
gross debt leverage and become effective when the 
facility is drawn upon. This facility is not currently drawn 
down, and not forecast to be drawn in the future period.

Several stress test scenarios have been applied to  
the Group’s forecast, including but not limited to:

• 

• 

In light of the widely reported price increases in 
commodities, specifically whey prices, an additional 
increase of 5% in commodity costs that are not 
passed onto the end customer has been applied 
over and above those already budgeted for;
•  Depression in margin for D2C businesses by 1%;
• 

Inflationary costs increasing costs of sales and 
decreasing margin by 50bps; 

•  Below budgeted contract wins in Ingenuity 

Commerce of 25%; and  

•  A decline in the cash flow conversion rate of 10%. 

Any mitigating actions available to protect working 
capital and strengthen the Group balance sheet, 
including deferring non-essential capex and increased 
cost control, such as reducing stock levels, new customer 
marketing investment and investment in the platform.   
A severe but plausible downside modelled the impact  
of all five scenarios above occurring simultaneously. 

Further, the Directors have assessed two key metrics 
to ensure that the Group has the ability to continue to 
trade, alongside complying with its current banking 
facilities.  

• 

 Cash headroom: the Group’s forecast shows 
material cash headroom, that management are 
confident give the Group the ability to continue  

Assessment of viability

to trade and capitalise on market opportunities  
as they develop; and 

 Leverage (defined as gross debt/adjusted EBITDA.  
If the Group was to draw upon its currently undrawn 
RCF, it would be required to maintain a leverage 
ratio of less than 7.60 times.  The forecasts reviewed 
suggest that while the facility is not required, if it 
were there would be enough headroom to satisfy 
this covenant.  

The Director’s note that while the wider global economy 
is suffering as a result of the Covid-19 pandemic, the 
Group has a number of mitigating actions available to 
it to provide suitable cash headroom in the event of a 
declining sales scenario as noted above, including but 
not limited to deferring non-essential capex, along with 
certain cost control actions.

Reverse stress tests

A reverse stress test was modelled to identify the point 
at which liquidity is exhausted.  The model would have to 
see a significant decline in revenue and margins compared 
with the stress test set out above. Such a scenario, and the 
sequence of events which could lead to it, is considered 
to be extremely remote. Whilst the occurrence of one 
or more of the principal risks has the potential to affect 
future performance, none of them are considered likely 
either individually or collectively to give rise to a trading 
deterioration of the magnitude indicated by the reverse 
stress testing and to threaten the viability of the Group  
over the three-year assessment period.

In making the Viability Statement, the Board, supported by the Audit Committee, carried out a robust assessment of the 
Group’s viability, principal risks and uncertainties facing THG for the next three years, as described on pages 109-116,  
which could impact the business model taking into account:

Factor

Link to principal risks

1. Covid-19 pandemic which remains ongoing, with the main impacts 
being to logistic and supply chain, which are mitigated by the Group 
being vertically integrated.  As a result, the Group’s cash flow forecasts, 
trading Budgets and  multiple models were reviewed.

Note associated impacts were considered within the following Principal 
Risks review: Cyber Security & Data Privacy; Third Party Reliance; Talent; 
Infrastructure; Ingenuity E-Commerce Platform; Customer Needs; 
Onboarding & Integration; Regulatory Compliance; and Culture.

2. Stress test scenarios involving a depression in margin, a below 
revenue performance within Ingenuity Commerce, continued increase in 
commodity prices and inflation along with a decline in cash conversion 
has been run together to show an unlikely but plausible worst-case 
scenario including an assessment of the Group’s longer-term prospects. 
We anticipate that these scenarios would include any further uncertainties 
that may come from the UK leaving the EU and the ongoing situation with 
Russia and Ukraine. The impact of Brexit is not expected to be material to 
the Group given extensive preparations made by THG. While the Group 
has no physical presence in Russia, revenue from customers within Russia 
and Ukraine totalled c. 1% of revenue for the Group in FY21.

Note associated potential impacts were considered within the following 
Principal Risks review: Cyber Security and Data Privacy; Third Party 
Reliance; Talent; Infrastructure; Ingenuity E-Commerce Platform; 
Customer Needs; Onboarding and Integration; Innovation; Regulatory 
Compliance; Culture; and ESG.

The worst case scenario outlined at 2. above did not 
include any mitigating actions available. There are a 
number of actions that management would take to protect 
working capital and strengthen the balance sheet if any 
of the scenarios outlined above were encountered. These 
include deferring non-essential capex and increased cost 
control.

Based upon the assessment of the sensitivity built into 
the scenarios tested, the Directors confirm that they have 
a reasonable expectation that the Group will be able to 
continue in operation to meet its liabilities as they fall due 
over the three-year assessment period.

118

Annual Report 2021  
 
Directors’ Report

Directors’ Report disclosures

The Directors present their report, together with the 
audited consolidated financial statements of the 
Company, for the financial year ended 31 December 
2021. In accordance with section 414C(11) of the 
Companies Act, the Company has chosen to provide 
disclosures and information in relation to a number  
of matters which are covered elsewhere in this  
Annual Report.  

These matters, together with those required under 
The Large and Medium-sized Companies and Groups 
(Accounts and Reports) (Amendment) Regulations 
2013, are cross-referenced in the table below and 
together form part of this Directors’ Report. 

The Governance Report, contained on pages 129-152,  
is incorporated by reference into this Directors’ Report. 

Information

Section in the Annual Report

Page(s)

Risk management  
(including principal and emerging risks)

Going concern statement 

Post balance sheet events

Strategic Report

Strategic Report

Directors’ Report

Future developments of the Company

Strategic Report

Greenhouse gas emissions

Strategic Report

Directors’ biographies

Governance Report

Corporate governance arrangements

Governance Report

Directors’ conflicts of interest

Governance Report

Related Party Transactions

Financial Statements

Statement of engagement with employees

Strategic Report

Statement of engagement with suppliers, customers  
and others in a business relationship with the Company

Strategic Report

105

117

128

Throughout the 
Strategic Report 
(pages 7-128)

95

133

129

147

262

75

73

Articles of Association

Annual General Meeting 

In accordance with the Companies Act,  
the Articles of Association may only be amended  
by special resolution at a general meeting of  
Shareholders. The Articles of Association are 
available on the Company’s website at: 
www.thg.com/leadership-and-corporate-governance/.

The AGM will be held at the Cheshire Suite at 
Manchester Airport Marriott Hotel, Hale Road, Hale 
Barns, Manchester WA15 8XW on 10 June 2022 at 
12:30 p.m.. The Notice of Meeting, together with 
explanatory notes, will be sent to Shareholders 
on or around the time of this Annual Report.

Directors 

Share capital 

Biographies of those Directors who served during the 
2021 reporting period and who were in office at 31 
December 2021, and remain in office as at the date of 
this Directors’ Report, are contained in the Governance 
Report on pages 129-152. All of these Directors held 
office throughout 2021 with the exception of Tiffany 
Hall and Andreas Hansson who were appointed on 12 
January 2021 and 26 October 2021 respectively and 
Charles Allen who was appointed on 22 March 2022.  
All Directors will offer themselves for election or re-
election (as appropriate) by Shareholders at the AGM, 
with the exception of Tiffany Hall who stepped down 
from office due to family reasons on 18 March 2022.

Subject to the Companies Act and the Articles of 
Association, but without prejudice to the rights attached 
to any existing Share, any Share may be issued with, 
or have attached to it, such rights or restrictions as the 
Company may decide by ordinary resolution or, if no 
such resolution is in effect, as the Board may decide so 
far as the resolution does not make specific provision. 
No such resolution is currently in effect. No Share will, 
without the prior written consent of the holder of the 
Special Share, have attached to it (either at the time 
of its creation or at any subsequent time) any rights in 
respect of voting which are not identical in all respects 
with those attached to the Ordinary Shares, D1 Shares, 
D2 Shares, E Shares, F Shares, G Shares and H Shares. 

Directors’ interests 

Details of Directors’ beneficial and non-beneficial  
interests in the Shares are detailed in the Directors’ 
Remuneration Report on page 198. No share awards  
were granted to Executive Directors under the Company’s 
share schemes during the 2021 reporting period. 

Qualifying third party indemnification  
and insurance 

Pursuant to the Articles of Association and their service 
contracts/letters of appointment (as appropriate), 
Directors benefited from qualifying third-party 
indemnity provisions for the purposes of section 236 
of the Companies Act throughout the 2021 reporting 
period and up to the date of this Directors’ Report. 
The Company also maintained Directors’ and Officers’ 
Liability Insurance throughout the 2021 reporting period. 

Appointment and replacement of Directors 

The rules for appointing and replacing Directors are 
set out in the Articles of Association. Directors can 
be appointed by the Board or by ordinary resolution 
of the Company. A Director can be removed from 
office by the Company passing an ordinary resolution 
or by notice being given by all other Directors. 

Powers of the Directors 

The Directors may exercise all the powers of the 
Company subject to the provisions of the relevant 
legislation, the Articles of Association and any  
directions given by the Company in a general meeting.  

Purchase of own Ordinary Shares

At the 2021 AGM, the Company was granted authority 
by its Shareholders to purchase up to 10% of its ordinary 
issued share capital, in accordance with the Articles 
of Association. No Shares were bought back under 
this authority during the 2021 reporting period or in 
the period from 1 January 2022 to the date of this 
Directors’ Report. This buyback authority will expire 
at the conclusion of the AGM, when the Directors 
intend to propose that the authority be renewed.

Allotment of Shares

Under the Companies Act, the Directors may only  
allot Shares if authorised to do so by Shareholders  
in a general meeting. 

The Directors were granted authority by Shareholders 
to allot securities in the Company up to an aggregate 
nominal amount of £2,291,293 and to allot securities, 
without the application of pre-emption rights, up to 
a nominal amount of £343,694 and a further £343,694 
in connection with an acquisition or other capital 
investment of a kind contemplated by the Statement  
of Principles on Disapplying Pre-Emption Rights. 

These authorities apply until the conclusion of the AGM 
when the Company will seek Shareholder approval to 
renew them, with detailed explanatory notes included  
within the Notice of Meeting.

119

120

Annual Report 2021 
 
Share structure 

The Company has a Standard Listing on the London 
Stock Exchange and is the holding company  
of the Group. The Company has ten share classes,  
as set out in the table below, and as at 31 December 
2021 the Shares in issue were as follows:

Share class

Number of Shares 

Percentage of Company's fully 
diluted issued share capital 

Allotted, called up and fully paid Ordinary Shares

1,220,897,947

87.64

Allotted, issued and partly paid D1 Shares  

Allotted, called up and fully paid D2 Shares

Allotted, issued and partly paid E Shares

Allotted, issued and partly paid F Shares

Allotted, issued and partly paid G Shares

Allotted, issued and partly paid H Shares

Allotted, called up and fully paid Special Share  

Allotted, issued and fully paid Deferred 1 Shares

Allotted, issued and partly paid Deferred 2 Shares

Total

56,082,651

17,812

49,266,539

27,219,640

17,710,851

0

1

312,226

21,563,860

1,393,071,527

4.03

n/a

3.54

1.95

1.27

n/a

n/a

0.02

1.55

100

Rights and obligations attaching to Shares 

The rights attaching to the Shares, as detailed within the 
Articles of Association, are set out below.

Electronic and paper proxy appointments and 
voting instructions must be received no later than 
48 hours (excluding any part of a day that is not 
a working day) before a general meeting. 

(a) 

 Ordinary Shares 

The Ordinary Shares rank pari passu in all respects and carry 
the right to receive all dividends and distributions declared, 
made or paid on or in respect of the Ordinary Shares.

Subject to the rights of the Special Share and subject 
to disenfranchisement in the event of non-payment of 
any call or other amount due and payable in respect 
of any Share or non-compliance with any statutory 
notice requiring disclosure of the beneficial ownership 
of any Share, on a show of hands every Shareholder 
present in person or by proxy has one vote and on a 
poll every Shareholder present in person or by proxy 
has one vote for every Ordinary Share that they hold.

Except as set out above and as permitted under 
applicable statutes, there are no limitations on the 
voting rights of holders of a given percentage, number 
of votes or deadlines for exercising voting rights.

(b) 

 Special Share 

The Special Share is (save as noted below) a non-
voting share that carries no economic rights.

Immediately on a Change of Control (as defined in the 
Articles of Association) of the Company, the Special 
Share will automatically carry such number of votes on 
any resolution put to Shareholders as is necessary to 
ensure the effective passing or defeat of that resolution.

(d) 

 F Shares, G Shares and H Shares 

The F Shares, G Shares and H Shares are non-
voting ordinary shares and do not carry the right 
to participate in dividends of the Company. 

The holders of F Shares, G Shares and H Shares may 
exercise put options to convert their F Shares, G Shares 
and H Shares into Ordinary Shares (on the basis of 
one Ordinary Share per F Share, G Share or H Share 
as applicable). The put options may be exercised for 
a period of 10 years from the end of the performance 
period (which ends on 31 December 2022). 

Some of the F Shares and G Shares are subject  
to leaver provisions. If a holder of F Shares or G Shares  
to which leaver provisions apply ceases to be employed 
or otherwise engaged within the Company at any time 
during the performance period then, at the discretion  
of the Board, the consideration payable for their  
F Shares and G Shares will be: (i) the market value  
of the Shares at the time of leaving, if the holder 
is a Good Leaver (as defined in their subscription 
agreement); or (ii) an amount determined by 
the Board, if the holder is a Bad Leaver (as 
defined in their subscription agreement). 

(e) 

 Deferred 1 Shares and Deferred 2 Shares 

The Deferred 1 Shares and Deferred 2 Shares are 
non-voting ordinary shares and do not carry the 
right to participate in dividends of the Company. 

The Deferred 1 Shares and Deferred 2 Shares 
may be purchased by the Company, provided 
it is lawful for the Company to purchase 
them, for an aggregate sum of £1.00.

The rights attributable to the Special Share will cease 
on the earlier of: (i) 16 September 2023 (being the 
date falling three years after the date of Admission); 
(ii) the transfer (in whatever manner) of the Special 
Share to any person other than pursuant to article 69.7 
of the Articles of Association (as explained below); 
and (iii) if a person who has become the holder of 
the Special Share in the event of the holder’s death 
ceases to qualify as a Permitted Transferee (as defined 
in the Articles of Association). In the case of (i), (ii) 
and (iii), the Company may purchase or cancel the 
Special Share at any time or otherwise deal with the 
Special Share as permitted by the Companies Act.

Pursuant to article 69.7 of the Articles of Association, 
the Special Share will retain its rights on a transfer 
by transmission upon the death of its holder to a 
Permitted Transferee, being any person that is not: (i) an 
employee of the Company or Director or any subsidiary 
undertaking of the Company; or (ii) a person acting 
in concert with any person listed in (i) at the time of 
transfer of the Special Share. Similarly, in the event that 
the transmittee is not the holder’s intended beneficiary, 
a transmittee who produces evidence of entitlement 
to the Special Share to the Board may choose to have 
the Special Share transferred to another person who 
is the intended beneficiary of the holder’s estate, so 
long as that person is also a Permitted Transferee.

The holder of the Special Share is Matthew 
Moulding, the Chief Executive Officer.

As at 31 December 2021 Matthew Moulding was 
also interested in 182,891,075 Ordinary Shares, 
representing 14.98% of the total issued Ordinary Shares; 
50,550,450 D1 Shares, representing 90.14% of the 
total issued D1 Shares; 360 D2 Shares, representing 
2.02% of the total issued D2 shares; 43,641,266 E 
Shares, representing 88.58% of the total issued E 
Shares; 20,197,808 F Shares, representing 74.20% 
of the total issued F Shares; 7,733,792 G Shares, 
representing 43.67% of the total issued G Shares; 
and 18,346,774 Deferred 2 Shares, representing 
85.08% of the total issued Deferred 2 Shares.

(c) 

 D1 Shares, D2 Shares and E Shares 

The D1 Shares, D2 Shares and E Shares are  
non-voting ordinary shares and do not carry the 
right to participate in dividends of the Company.

The holders of D1 Shares, D2 Shares and E Shares 
may convert their D1 Shares, D2 Shares and E 
Shares into Ordinary Shares (on the basis of one 
Ordinary Share per D1 Share or E Share or 185 
Ordinary Shares per D2 Share as applicable).

121

122

Annual Report 2021 
Restrictions on transfer or holdings of securities 
in the Company 

Dividends 

With the exception of the following, there are 
no restrictions on the transfer of, or limitations 
on holding, securities in the Company: 

• 

• 

• 

• 

• 

The Company may, pursuant to the Articles 
of Association and the Companies Act, send 
out statutory notices to those it knows, or has 
reasonable cause to believe, have an interest  
in its Shares, asking for details of those who  
have an interest in a particular holding of Shares  
and the extent of their interest. When a person 
receives a statutory notice and fails to provide  
any information required by the notice in the  
time specified within it, the Company can apply  
to a court for an order directing, amongst other 
things, that any transfer of the Shares which are  
the subject of the statutory notice is void.  

The Directors may, without giving any reason,  
refuse to register the transfer of any certificated 
Ordinary Shares which are not fully paid.  

Transfers of uncertificated Ordinary Shares must 
be carried out using CREST, the central securities 
depository for markets in the UK and for Irish 
stocks, and the operator of the relevant system or 
the Directors can refuse to register a transfer of an 
uncertificated Ordinary Share, in accordance with 
the regulations governing the operation of CREST. 

The Special Share is subject to transfer restrictions 
as set out at paragraph (b) above.  

Some of the F Shares and G Shares are subject to 
leaver provisions as set out at paragraph (d) above.  

Subject to the Companies Act and the Articles of 
Association, the Company may, by ordinary resolution, 
declare dividends and the Directors may decide to pay 
interim dividends. A dividend must not be declared 
unless the Directors have made a recommendation 
as to its amount. Such a dividend must not exceed 
the amount recommended by the Directors and 
no dividend may be declared or paid unless it is 
in accordance with members’ respective rights
.
No dividends were declared nor will be distributed for 
the financial year ended 31 December 2021 (2020: £nil). 

Return of capital 

A liquidator may, on obtaining any sanction required 
by law, divide amongst the members in kind the 
whole or any part of the assets of the Company 
and may, for that purpose, value any assets and 
determine how the division is carried out as between 
the members or different classes of members. 

Shares held on trust 

Prior to the IPO the Company had established  
an employee benefit trust (“EBT”) which facilitated  
an internal market for participants in employee share 
schemes to sell their Ordinary Shares. Ordinary Shares 
held were recognised at cost as a deduction from 
shareholding equity. Subsequent consideration received 
for the sale of such Ordinary Shares was also recognised 
in equity. The EBT was terminated following the IPO.

Substantial shareholdings 

The Company had received notice of the following 
interests of 3% or more in its Ordinary Shares as at  
31 December 2021 and as at 31 March 2022: 

 Shareholder 

Matthew Moulding

Sofina Capital S.A.

Jupiter Asset Management Ltd.

Balderton Capital (UK) LLP

SoftBank Group Corp.

T. Rowe Price Group, Inc.*

BlackRock, Inc.**

Percentage of Ordinary Shares 
as at 31 December 2021 

Percentage of Ordinary Shares 
as at 31 March 2022 

14.98

9.01

8.21

7.94

7.09

5.16

4.68

14.98

9.01

7.83

7.94

7.09

3.46

n/a

*T. Rowe Price Group, Inc. incorporates the following entities: T. Rowe 
Price Associates, Inc. & T. Rowe Price International Ltd..

**BlackRock, Inc. incorporates the following entities: BlackRock 
Investment Management (UK) Ltd., BlackRock Advisors LLC  
and BlackRock Investment Management (Australia) Ltd..

All notifications made to the Company under the DTRs are released to the market via  
a Regulatory Information Service and made available on the Company’s website at: 
https://www.thg.com/regulatory-news/.

Change of control

Other than the terms of the agreement between 
Matthew Moulding and the Company, as detailed 
under the Significant Contractual Arrangements 
disclosure which follows, there are no agreements 
between THG and its Directors or employees providing 
for compensation for loss of office or employment 
(whether through resignation, purported redundancy 
or otherwise) by reason of a takeover bid.

Details concerning the impact on annual bonus in 
the event of a change of control are set out in the 
Remuneration Policy. Generally, any annual bonus 
awards and unvested LTIP awards would be pro-
rated for time and performance in the event of a 
change of control whereas any deferred elements 

of bonus would not be. While the Remuneration 
Committee has the discretion not to pro-rate for 
time, its normal policy is to do so. The Remuneration 
Committee’s discretion not to pro-rate would only 
be used if there was an acknowledged business case 
which would be fully explained to Shareholders.

The Company has entered into various agreements 
with third parties, as well as contracts with third-
party service providers, which provide such 
parties with a right to terminate the agreement 
in the event of a change of control.

123

124

Annual Report 2021 
Significant contractual arrangements

Overseas branches

The Company is party to a relationship agreement 
with Matthew Moulding which regulates the ongoing 
relationship between the two parties (the “Relationship 
Agreement”). The principal purpose of the Relationship 
Agreement is to ensure that the Company is capable 
of carrying on its business independently of Matthew 
Moulding and that all transactions and arrangements 
between the Company and Matthew Moulding 
are conducted on normal commercial terms. 

The provisions of the Relationship Agreement imposing 
certain obligations on Matthew Moulding will remain in 
full force and effect, in respect of Matthew Moulding, 
for so long as: (i) the rights of the Special Share 
remain in force; and/or (ii) either Matthew Moulding 
beneficially owns, together with any of his associates, 
at least (a) 5% of the fully diluted share capital of 
the Company or (b) 10% of the Ordinary Shares.

THG Intermediate Opco Limited and THG Operations 
Holdings Limited are parties to a senior facilities 
agreement which is subject to mandatory prepayment 
provisions on a change of control or the sale of all, 
or substantially all, of the assets of THG Operations 
Holdings Limited and its restricted subsidiaries.

Other than as disclosed above, there are no 
significant agreements to which the Company is 
a party that take effect, alter or terminate upon 
a change of control following a takeover bid.

The Company does not have any agreement with any 
Director or employee that would provide compensation 
for loss of office or employment resulting from a 
change of control on a takeover, except that the 
terms of the Company’s share schemes and plans 
may provide for the vesting of employee options 
and/or awards in the circumstances of a takeover.

Donations

During the reporting period the Group made 
several charitable donations totalling £1.3m 
(2020: £6.6m). THG did not make any political 
donations during 2021 (2020: £nil).

Whilst the Group does not operate any overseas 
branches, subsidiaries have been established in 
the following countries: Australia, China, Finland, 
France, Germany, Guernsey, India, Japan, Jersey, 
the Netherlands, Poland, Portugal, the Republic of 
Ireland, Singapore, Spain, Sweden, the United Arab 
Emirates, Ukraine and the United States of America.

As a Group, we continue to assess the ongoing 
situation in Ukraine and Russia, with our key focus 
being to safeguard our employees. Arrangements 
were put in place to support the immediate relocation 
of employees where required, together with the 
development of longer-term resettlement proposals 
and the provision of appropriate financial support.  
Welfare calls were extended to all Group employees 
who have ties to the affected regions and additional 
targeted monitoring groups have been established 
to actively review intelligence on an ongoing basis to 
ensure the Group continues to adapt accordingly.

From an operational perspective, all THG own brand 
deliveries have been temporarily suspended across 
Russia and Ukraine and the Group continues to work 
with its courier partners as the situation develops. 
Necessary actions have also been implemented 
internally to ensure continued compliance with all 
applicable sanctions and related notices and guidance. 

Research and development

THG and its third-party commerce clients are all 
powered by THG Ingenuity, the Group’s proprietary 
technology platform. In addition to providing end-
to-end e-commerce functionality, THG Ingenuity 
provides the Group with several important competitive 
advantages. Specifically, the commercial teams review 
real-time transactional and customer insight data which 
informs trading decisions that are then executed within 
short time frames. In order to remain competitive and to 
promote innovation, investment into THG Ingenuity from 
a people and capex perspective is a key Group priority. 

125

THG Tech Graduate. 
Media City, Manchester. UK..

126

Annual Report 2021 
 
Directors’ Statement of Responsibility 
in respect of the Annual Report

• 

prepare the financial statements on the going 
concern basis unless it is inappropriate to presume 
that the Company and /or the Group will continue 
in business. 

The Directors are responsible for keeping 
adequate accounting records that are sufficient 
to show and explain the Company’s and Group’s 
transactions and disclose with reasonable 
accuracy at any time the financial position of the 
Company and the Group and enable them to 
ensure that the Company and the Group financial 
statements comply with the Companies Act. 

They are also responsible for safeguarding the assets 
of the Group and parent company and hence for taking 
reasonable steps for the prevention and detection of 
fraud and other irregularities. 

In accordance with DTR 4.1.12R, each Director 
whose name and position appears on pages 
133–136 of the Governance Report confirms 
that, to the best of their knowledge: 

• 

• 

• 

the consolidated financial statements, prepared 
in accordance with UK-adopted international 
accounting standards, give a true and fair view  
of the assets, liabilities, financial position and profit 
of the parent company and undertakings included 
in the consolidation taken as a whole;  

the Annual Report, including the Strategic Report, 
includes a fair review of the development and 
performance of the business and the position of 
the Company and undertakings included in the 
consolidation taken as a whole, together with a 
description of the principal risks and uncertainties 
that they face; and 

they consider the Annual Report, taken as a 
whole, to be fair, balanced and understandable 
and provides the information necessary for 
Shareholders to assess the Company’s position, 
performance, business model and strategy. 

The Directors are responsible for preparing the Annual 
Report and the financial statements in accordance with 
applicable UK law and regulations.

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the 
Directors have elected to prepare the Group financial 
statements in accordance with UK-adopted international 
accounting standards (“IFRSs”) and the parent company 
financial statements in accordance with UK Generally 
Accepted Accounting Practice (UK Accounting 
Standards and applicable law), including Financial 
Reporting Standard 101 Reduced Disclosure Framework 
(“FRS 101”). Under company law the Directors must not 
approve the financial statements unless they are satisfied 
that they give a true and fair view of the state of affairs of 
the Group and the Company and of the profit or loss of the 
Group and the Company for that period.

In preparing these financial statements, 
the Directors are required to:

• 

select suitable accounting policies in accordance 
with IAS 8 Accounting Policies, Changes in 
Accounting Estimates and Errors and then  
apply them consistently; 

•  make judgements and accounting estimates  

that are reasonable and prudent; 

present information, including accounting policies, 
in a manner that provides relevant, reliable, 
comparable and understandable information; 

provide additional disclosures when compliance 
with the specific requirements in IFRSs (and in 
respect of the parent company financial statements 
FRS 101) is insufficient to enable users to understand 
the impact of particular transactions, other events 
and conditions on the Group and Company  
financial position and financial performance;  

in respect of the Group financial statements,  
state whether UK-adopted international accounting 
standards have been followed, subject to any 
material departures disclosed and explained  
in the financial statements; 

in respect of the parent company financial statements, 
state whether applicable UK Accounting Standards, 
including FRS 101, have been followed, subject to 
any material departures disclosed and explained  
in the financial statements; and 

• 

• 

• 

• 

127

Outlook and market demand 

Q1 2022 saw encouraging consumer demand levels 
against a particularly challenging comparable global 
lockdown period in 2021, with the second quarter 
starting in line with expectations.

Whilst unprecedented inflationary pressures and  
the geo-political environment have brought caution  
to capital deployment plans, digital transformation 
projects remain essential, reflected in the strength  
of the THG Ingenuity new business pipeline.

Through its fully-integrated D2C model, THG has 
significant pricing power given its global leadership 
positions in high-repeat, large-scale Beauty and  
Nutrition markets.

The Board is fully aware of the significant impact of 
short-term cost inflation on both global consumers  
and supply chains alike. THG intends to limit the impact 
of cost pressures on our consumers by maximising 
efficiencies in our operating model, absorbing some  
of the pricing pressures, and raising prices at a lower 
rate to underlying input costs. 

The Board believes the recent and rapid inflationary 
environment is largely transitory, and THG will, as far 
as possible, continue to shield consumers from these 
adverse macro-economic conditions. The Group has 
long dated banking facilities (Term Loan B maturing 
December 2026 and Revolving Credit Facility maturing 
December 2024) and the Board considers THG to  
be in a strong liquidity position to weather any further 
uncertainty and continue to invest in the business’s 
infrastructure.

The Group’s consumer first focus remains to build the 
long-term, loyal base, with c.80% of revenues generated 
from returning customers each year and the Board 
remains confident in being able to deliver a strong level 
of revenue growth in 2021.

Our commitment to building a sustainable business 
for employees, consumers and Shareholders is defined 
within our 2030 Sustainability Strategy. 

Post balance sheet events

There are no material post balance sheet events. See 
note 12 for information regarding a non-adjusting event 
relating to a Freehold building asset that has been 
reclassified as an asset held for sale under IFRS 5 post 
year end. 

Audit and Auditor

At the date of approval of this Directors’ Report  
each of the Directors confirms that:

• 

• 

 to the best of their knowledge there is no relevant 
audit information that has not been brought to the 
attention of the External Auditor; and 

 they have taken all steps required of them to make 
themselves aware of any relevant audit information 
and to establish that the External Auditor was aware 
of that information.

This confirmation is given and should be interpreted 
in accordance with the provisions of section 418 of the 
Companies Act. 

EY has indicated its willingness to continue in office  
as External Auditor and, upon the recommendation  
of the Audit Committee, a resolution to reappoint EY  
as such will be proposed at the AGM. Any remuneration 
received by EY for: (i) auditing this Annual Report;  
and (ii) any other (non-audit) services has been disclosed 
in note 5 to the Group’s financial statements.

Approval of Directors’ Report 

This Directors’ Report was approved and issued  
by the Board and signed on its behalf by

James Pochin 

General Counsel and Company Secretary
20 April 2022

128

Annual Report 2021 
Governance Report

a clear division of responsibility was established between 
the leadership of the Board and the executive leadership 
of the business. A comprehensive recruitment process was 
thereafter initiated which culminated in my appointment to 
the position on 22 March 2022 and I, together with  
my fellow Directors, am delighted to be on the Board  
of THG at such an exciting stage of its evolution.

While the Board is considered well-placed to continue  
to deliver the Group’s strategic aims and objectives within 
the appropriate governance framework (with specific 
reference to its collective balance of skills, knowledge 
and experience), its structure, size and composition will 
remain subject to ongoing oversight throughout the 2022 
reporting period. We are acutely aware of the need to have 
a suitably-equipped leadership team in place to guide the 
Company through the next significant stage of its corporate 
governance journey and recognise that due regard must 
be given to both the balance of Executive Directors/
NEDs and the need for appropriate succession planning 
to be undertaken. Indeed, the Nomination Committee is 
cognisant of its responsibility to implement and maintain 
effective succession plans in respect of both the Board and 
the Executive Leadership Team.  

The departure from Code Provision 11, further details 
on which follow, is acknowledged but will be rectified, to 
the extent possible, during 2022 – and noting that Board 
appointments will continue to be made based upon merit 
and against objective criteria to secure the best individual, 
who is the “right THG fit”, for the role in question – to 
ensure the Company’s leadership is best placed to 
effectively execute its strategic goals. 

Board effectiveness

The Board believes that an annual evaluation of its 
performance is a fundamental component of good 
governance. Therefore, in accordance with the relevant 
Principles and Provisions of the Code, a Board evaluation 
was undertaken following the end of the 2021 reporting 
period which considered the collective effectiveness of the 
Board and the Board Committees and also the effectiveness 
of individual Directors. Further information on the 
evaluation, including how it was conducted, is included in 
the “Board evaluation” section of this Governance Report, 
whilst the specific outputs and actions flowing from the 
evaluation are considered in more detail in the Nomination 
Committee Report on pages 165-170. The overall 
conclusion was that the Board and its Committees function 
effectively and that each Director continues to contribute 
effectively to both the Board and the Board Committees of 
which they are a member. It is acknowledged that, in light 
of the specific mandate of my appointment (as referred to 
above), careful consideration must be given to the timing, 
structure and content of the next such evaluation. 

As the newly appointed independent Chair, I am pleased 
to introduce our Governance Report for the financial year 
ended 31 December 2021, including the Company’s second 
Corporate Governance Statement since Admission. It is a 
privilege to have joined THG in this capacity with a clear 
mandate to improve governance and transparency; to 
enhance Board composition by improving its independence 
and diversity; to support Senior Management as it seeks  
to further strengthen its talented leadership team; and 
to review and develop the Group’s strategy, in relation 
to which we continue to progress the strategic initiatives 
previously disclosed, including our plans to apply for a 
Premium Listing.

The Board recognises the importance of strong corporate 
governance and remains committed to ensuring that a 
robust governance framework is in place to underpin  
and support the long-term prospects of the Group.  
Whilst not mandatory for a company with a Standard 
Listing, the Company elected to adopt the Code following 
Admission, evidencing the Board’s desire to set and  
achieve its strategic aims and business objectives within  
the appropriate governance parameters. 

2021 represented the first full year the Company applied 
the Code and significant steps were taken over this period 
to ensure the ongoing evolution of the Group’s governance 
infrastructure and improved Code adherence. Indeed, 
certain aspects of the Company’s governance practices 
were subject to ongoing consideration by the Board and 
Board Committees (as appropriate), culminating in a 
number of key governance enhancements taking place 
during the 2021 reporting period. 

Board composition and succession

Following an ongoing review of corporate governance 
arrangements, the need for an independent chair was 
recognised to ensure that, in compliance with the Code,  

129

As detailed within the “Board support and training” section 
of this Governance Report, the professional development 
needs of the Directors were considered during the 2021 
reporting period and an independent third-party provider 
engaged to develop a training programme tailored to 
both individual and collective requirements. The principal 
objective of this initiative is to ensure that Directors remain 
apprised of applicable legislation, guidance and market 
practice and that knowledge and skillsets are suitably 
refreshed in light of relevant proposals and/or changes 
which may be on the corporate governance landscape 
and/or within the organisation itself. The intention is that 
during 2022 the programme will be further enhanced and 
refined to ensure the Company supports the continued 
development needs of its Directors which, in turn,  
will assist in the effective and efficient functioning of the 
Board and Board Committees, a key element of the Code.

Board Committee composition

Pursuant to its Terms of Reference, the Nomination 
Committee undertook a review of Board Committee 
composition during the 2021 reporting period and 
ultimately recommended that certain changes be made to 
the composition of a number of Board Committees. The 
Board accepted these recommendations, further details on 
which can be found in the Nomination Committee Report 
on pages 165-170, and the requisite membership changes 
took effect immediately following the 2021 AGM. The 
implementation of these changes served to both enhance 
certain corporate governance arrangements, rectifying 
identified departures from the Code, and ensure the 
optimum utilisation of NEDs’ skillsets and experience, whilst 
streamlining Board Committee commitments as considered 
appropriate. 

Board Committee composition has therefore been brought 
in line with the Code, with the exception of the departure 
from Code Provision 32 in respect of Iain McDonald’s 
continued membership of the Remuneration Committee. 
As outlined in further detail in the Corporate Governance 
Statement, this departure is viewed as being in the best 
interests of the Company and its Shareholders at the 
present time, although the matter will be kept under 
ongoing review during 2022.

ESG

A key focus of the Board during the 2021 reporting period 
was to seek to embed the individual elements of ESG into 
the DNA of the Group, an objective which was reinforced 
with publication of the 2030 Sustainability Strategy (“THG 
x Planet Earth”). With the launch of THG x Planet Earth, 
further details of which are contained in the “Sustainability” 
section of the Strategic Report on pages 87-104, the 
Company publicly committed to using its global scale, its 

people and its dedication to innovation to act as a force 
for good and to utilise its access to capital to invest in and 
influence environmental and societal changes that will 
benefit our planet today and create a sustainable future for 
generations to come. 

In recognition of our commitment to put sustainability  
at the heart of our business and ensure effective and timely 
delivery of THG x Planet Earth, Executive Directors and 
members of the Senior Leadership Team have been set 
relevant sustainability-linked objectives from 2022 onwards 
with an increased focus in personal reviews on sustainability-
related outcomes. Further, a Group Chief Sustainability 
Officer was appointed during 2021 who is accountable for 
the ongoing development and implementation of THG 
x Planet Earth. In conjunction with the Board-constituted 
Sustainability Committee (of which he is a member), the 
Chief Sustainability Officer will oversee all ESG matters to 
ensure the Group has appropriate and effective strategies, 
policies and operational controls in place to conduct its 
business in a responsible manner and to achieve its stated 
goal to be climate positive and offset the Group’s historical 
operational emissions by 2025.

2022 and beyond

It is anticipated that Board composition will be a prime 
focus and remain subject to detailed scrutiny over the 
coming months to ensure that a suitably equipped 
leadership team is in place to drive and navigate the 
Company through the next stage of its corporate 
governance journey. The Group’s governance infrastructure 
will be enhanced and refined as required and the 
necessary changes effected to ensure it is suitably mature 
and appropriately structured, whilst at the same time 
encouraging stakeholder confidence and supporting the 
long-term sustainable success of the Group. Within the 
parameters of a robust governance framework and aligned 
with its growth ambitions, the Company remains committed 
to enhancing and developing its operations,  
its business model and its businesses for the benefit of  
its Shareholders, its people and all other stakeholders.

The Board recognises the importance of establishing 
and maintaining open and effective communication with 
its Shareholders (and other key stakeholders) and the 
Company’s annual general meeting is considered a key 
forum through which to engage. Subject to any restrictions 
being in place at the relevant time, we look forward to 
welcoming Shareholders in person to the forthcoming 
AGM, further details of which are contained in the Notice 
of Meeting.

Charles Allen,  
Lord Allen of Kensington CBE      

Independent Chair      
20 April 2022

130

Annual Report 2021 
 
 
Corporate Governance Statement 

Aside from the following departures, the Company complied  
in full with the Code during the 2021 reporting period:

Provision 9 and Provision 19: 

Matthew Moulding, the co-founder of THG, has been 
CEO since the incorporation of the Company in 2008 
and also held the office of Company chair from 2019 
until the appointment of the Independent Chair in 
March 2022. It is considered that Matthew Moulding has 
been instrumental in the Company’s ongoing growth 
and development and retaining this dual role during 
2021 ensured that the Group continued to benefit 
from his entrepreneurial and dynamic leadership in 
the achievement of its strategic aims and business 
objectives. As a major Shareholder in the Company, 
Matthew Moulding’s interests are aligned with that 
of its wider Shareholder base and, together with 
the other Directors, he is committed to promoting 
the long-term sustainable success of the Company 
whilst generating value for Shareholders. 

As detailed in the 2021 Annual Report, the Board has 
examined the risks associated with this departure 
from the Code, namely the ability to demonstrate 
appropriate levels of challenge, independence and 
oversight of the Executive Directors and Executive 
Leadership Team, and recognises that whilst a distinct 
chair role can be highly additive to an organisation, 
the wrong appointment may also be materially 
destructive. The role of the SID was viewed as key in 
this regard; in addition to being a trusted intermediary 
for Directors and Shareholders alike, the position of 
SID was considered an important safeguard in respect 
of those matters where any conflict may have been 
perceived to arise from Matthew Moulding’s dual role 
of Company chair and CEO. The SID will continue to meet 
with the other NEDs, on a one-to-one or collective basis (as 
appropriate), in order to appraise the performance of the new 
Independent Chair and is expected to bring an objectivity 
and robust challenge to their role as and when required. 

As detailed within this Governance Report, the balance 
of skills, knowledge and experience on the Board is 
monitored on an ongoing basis with reference to not 
only the Group’s strategy and long-term sustainable 
success but also to the need to promote diversity in 

the boardroom. Indeed, the Nomination Committee 
is acutely aware of its responsibility to ensure Board 
membership remains fit for purpose and the Group’s 
leadership needs are met to both drive delivery of 
the strategy and to address any current and/or future 
challenges of the organisation. Against this background 
and further to an ongoing review of corporate governance 
arrangements, the need for an independent chair was 
recognised and thereafter became a principal area of  
focus during the 2021 reporting period (and into 2022). 
Following a comprehensive recruitment process, Charles 
Allen was appointed to the Board as independent chair  
on 22 March 2022 at which point the Company’s departure 
from Code Provisions 9 and 19 was rectified.

Provision 11: 

When Matthew Moulding, the Company’s former chair, 
is included in the independence calculation, four of 
the nine Directors then in office were deemed to be 
independent at the end of the 2021 reporting period. 
Whilst the Code states that the chair should be excluded 
from the calculation, this assumes that the chair will be 
independent. The Board recognises that, in the spirit 
of the Code and in the context of THG – noting, in 
particular, the non-independence of the former chair 
– it would be best practice to include the former chair 
in the independence calculation. On that basis, the 
composition of the Board was considered to be  
a departure from Code Provision 11 at the end 
of the 2021 reporting period. 

At the date of this Governance Report and noting 
the appointment of the new Independent Chair, the 
Company continues to depart from Code Provision 11. 
As detailed above, the structure, size and composition 
of the Board will be kept under ongoing review during 
2022, with due regard being given to the balance 
of Executive Directors/NEDs and the need for the 
appropriate succession planning to be undertaken. 

Provision 24 and Provision 32: 

Due to his tenure of office, Iain McDonald is not deemed 
to be independent by reference to the Code. During 
the 2021 reporting period Iain McDonald was a member 
of the Remuneration Committee (and remains so as 
at the date of this Governance Report) and was also 
a member of the Company’s Audit & Risk Committee 
(now renamed the Audit Committee as a result of the 
formation of the standalone Risk Committee during 
2021) until he stepped down from membership 
following the 2021 AGM. THG recognises the need 
for independent membership of the Remuneration 
Committee to demonstrate objective oversight of and 
independent challenge to the remuneration of Executive 
Directors (and the Executive Leadership Team) in 
seeking to mitigate perceived conflicts of interest and 
ensure reward is proportional to the performance of 
the business with a view to long-term value creation. 

As detailed in the 2020 Annual Report, membership 
of the Remuneration Committee was reviewed 
following Admission and subsequently bolstered with 
the appointment of two independent NEDs, Damian 
Sanders and Tiffany Hall, whose appointments were 
viewed as mitigating any risk perceived as arising from 
Iain McDonald’s membership. Membership of the 
Remuneration Committee has been carefully considered 
and the Board continues to be of the opinion that it 
would not be in the best interests of the Company and 
its Shareholders for Iain McDonald to step down from 
the Remuneration Committee at the present time as 
his remuneration background and expertise is viewed 
as enhancing and adding significant value to the 

composition of the Committee. While the Company 
will continue to depart from Code Provision 32 in 
respect of Iain McDonald’s continued membership 
of the Remuneration Committee for the time being, 
the matter will be kept under ongoing review.

Provision 32 : 

Damian Sanders served as chair of the Remuneration 
Committee prior to the 2021 AGM, although he had 
not previously served on a remuneration committee 
for at least 12 months. Further to a review of Board 
Committee composition during the 2021 reporting 
period (details of which are included in the Nomination 
Committee Report), it was agreed that following the 
2021 AGM, and in light of the separation of the Audit 
& Risk Committee, certain changes should be effected 
to enhance particular aspects of the Group’s corporate 
governance arrangements and ensure the best utilisation 
of NEDs’ skillsets and experience. Accordingly, Tiffany 
Hall, who had extensive remuneration experience and had 
served as remuneration committee chair at B&M European 
Value Retail S.A. for more than 12 months, was appointed 
chair of the Remuneration Committee following the 2021 
AGM, replacing Damian Sanders who remained on the 
Committee as a member. 

When Tiffany Hall stepped down from the Board in 
March 2022 for family reasons, Damian Sanders, who 
has now served on a remuneration committee for at 
least 12 months, reassumed the role of chair of the 
Remuneration Committee on an interim basis. 

It is therefore expected that, for the time being, the Company will continue to depart from Code Provision 32 due  
to Iain McDonald’s continued membership of the Remuneration Committee, although, as detailed above, this will be  
kept under ongoing review. Similarly, the departure from Code Provision 11 will also be subject to ongoing monitoring to 
ensure the balance of Executive Directors/NEDs is appropriate and with due regard to the need for the appropriate 
succession planning to be undertaken

131

132

Annual Report 2021 
 
 
 
 
Board of Directors

Charles Allen,  
Lord Allen of Kensington CBE
Independent Non-Executive Chair 
Date of appointment: 22 March 2022

Charles has extensive corporate experience across  
a number of sectors, including finance, media, hospitality  
and retail. Having played a key role in the creation  
of ITV, he is recognised for his significant contribution  
to the television industry. Charles is currently chair  
of Global Media & Entertainment Limited, Balfour Beatty  
plc and the Invictus Games Foundation and also advisory  
chair of Moelis & Company. He was a former chair  
of Granada Media plc, chief executive of Granada Group  
plc and ITV plc and chair of EMI Music, Endemol and  
The British Red Cross. Charles has also served on the  
boards of Tesco plc, Virgin Media and GET AS and been  
Chief Adviser to the Home Office and a Senior Adviser 
to Goldman Sachs.

Charles was vice chair of the London 2012 bid company, 
non-executive director of the London Organising Committee 
of the Olympic and Paralympic Games and chair of the 
Manchester Commonwealth Games in 2002. In 2002 he  
was awarded a CBE for his services to Sport and Community 
and in 2012 appointed a Knight Bachelor for his services  
to the 2012 Olympic and Paralympic Games. 

Charles received the Freedom of the City of London in 2006 
and in 2013 was awarded a peerage and sits on the Labour 
benches. 

Current external roles: 

Chair of Global Media & Entertainment 
Limited (and a director of associated 
group companies) 

Chair of Balfour Beatty plc 

Chair of the Invictus Games Foundation  

Advisory chair of Moelis & Company 

Chair of Glassmoon Services Limited 

Chair of Grandmet Management Ltd 

Chair of Nell Homes Limited 

Director of IGF Trading Limited 

Director of Malch Limited

Matthew Moulding 

Executive Director & CEO
Date of appointment: 24 June 2008

Matthew has been instrumental in 
THG’s growth, leading its evolution 
from an entertainment reseller to a 
global e-commerce technology group. 
Prior to founding THG, he served 
an eight-year term as chief financial 
officer of 20:20 Mobile (the Distribution 
Division of the Caudwell Group) before 
leading its sale to private equity for 
£365m. 

Matthew studied Industrial Economics 
at the University of Nottingham before 
qualifying as a Chartered Accountant 
with Arthur Andersen in 1998. His 
deep e-commerce knowledge and 
insight, combined with his proven 
entrepreneurial drive and skillset, make 
him best-placed to most effectively 
drive THG’s strategy whilst working in 
alignment with its shareholder base.

Current external roles:

• 

None 

John Gallemore
Executive Director & CFO
Date of appointment: 24 June 2008

Prior to co-founding THG in 2004, John 
was Head of Finance of the Caudwell 
Group’s International Trading Division 
from 2001 until 2004. 

John studied Economics at the 
University of Manchester before 
qualifying as a Chartered Accountant 
with Deloitte LLP in 1994. His strong 
background in finance, coupled with 
his financial acumen and tenure in 
international trading, provide the 
requisite experience to serve as the 
Company’s Chief Financial Officer.

Current external roles:

• 

None 

133

134

Annual Report 2021 
 
Board of Directors (continued)

Zillah Byng-Thorne 
Independent NED & SID
Date of appointment: 22 November 2018 

Dominic Murphy 
Independent NED 
Date of appointment: 7 August 2014 

Edward Koopman
NED
Date of appointment: 3 May 2016 

Iain McDonald 
NED
Date of appointment: 27 March 2010 

Damian Sanders
Independent NED
Date of appointment: 17 November 2020 

Andreas Hansson
NED
Date of appointment: 26 October 2021 

Zillah has broad financial experience having 
served as chief financial officer of the Thresher 
Group, Fitness First Clubs Limited and Trader 
Media Group Limited, one of Europe’s largest 
multimedia publishers. Whilst she is currently 
the chief executive officer of Future plc, 
Zillah has also served on numerous boards 
as a non-executive director, including Mecom 
Group plc and GoCo Group plc. Professionally 
Zillah has qualifications with both the Chartered 
Institute of Management Accountants and the 
Association of Corporate Treasurers. She holds 
a graduate degree from Henley Business School 
and a degree from the University of Glasgow.

Zillah’s extensive business, PLC and accounting 
experience and tenures served as chief financial 
officer and chief executive officer ensure she 
is well-equipped to act as SID and chair of the 
Company’s Risk Committee.

Dominic Murphy is a Managing Partner  
and Co-Head of UK Investments at CVC Capital 
Partners. Prior to this Dominic was the founding 
partner and chief executive officer of 8C Capital 
LLP, investing in healthcare and tech-enabled 
consumer and business services. 

Formerly a Partner at Kohlberg Kravis Roberts 
& Co. Inc., he was also a member of the firm’s 
European Investment and Portfolio Management 
Committees. Dominic played an influential role 
in a number of KKR’s investments, including 
Alliance Boots, Ambea, The Hut Group, LGC, 
Mehiläinen Oy, SBS Broadcasting and Webhelp, 
and currently serves on the board of Walgreens 
Boots Alliance, Inc..

Dominic’s financial and investment background 
make him an invaluable asset to the Board. He 
is an integral member of the Audit, Risk and 
Remuneration Committees and his all-round 
experience ensures his effective chairship of the 
Company’s Nomination Committee. 

Edward is a member of the Executive 
Committee of Sofina S.A. and a director of 
Sofina Capital. He also sits on the board of 
Nuxe Group, a French-based international 
skincare brand, and GL Events S.A., a listed 
global player in event management. Edward 
was a founding partner at Electra Partners/ 
Cognetas Private Equity (now known as 
Motion Equity Partners LLP) and was also 
previously a Manager at Bain & Company, 
having worked in investment banking at both 
Baring Brothers and BNP Paribas. 

Edward holds a degree from Ecole de 
Management de Lyon (EM Lyon) Business 
School and brings a wealth of knowledge  
to the Board through his international 
business experience and well-honed 
management skills. 

Iain is the founder and chief investment officer 
of Belerion Capital Limited, established in 
2018, prior to which he was chief investment 
officer of the William Currie Group Limited. 
Notable investments include ASOS plc, 
boohoo group plc, Metapack Limited, 
Eagle Eye Solutions Group PLC, Anatwine 
Limited and Lifeworks Corporation Ltd.. 
He is also chair of the UK Digital Business 
Association, non-executive chair of CentralNic 
Group PLC and a non-executive director 
of boohoo group plc where he chairs the 
remuneration committee and is a member 
of the audit and nomination committees. 

Iain holds a degree in Economics and 
Economic History from the London School 
of Economics and Political Science. He 
brings broad and robust experience to 
the Board, substantiated by the deep 
financial expertise gained in his CIO roles. 

Damian is a member of the Institute of 
Chartered Accountants and was a Senior 
Audit Partner at Deloitte LLP for over 20 
years, including several years as the leader of 
Deloitte’s Technology Practice in the North of 
England. Damian has extensive experience 
advising international listed companies on 
audit, accounting, corporate governance and 
other regulatory and compliance matters 
as well as advising on business strategy.  

Having acted as an adviser and corporate 
governance specialist to a number of 
FTSE boards for many years, Damian 
brings a wealth of experience across 
audit, accounting, commercial, corporate 
governance and risk matters. He is 
well-placed to challenge and effectively 
contribute to THG’s Risk and Related 
Party Committees whilst serving as chair 
of the Audit Committee and interim 
chair of the Remuneration Committee.

Andreas is an investor and adviser with 
experience from the entire company life  
cycle. Until recently he served as a Managing 
Director of SB Management, having first 
joined SoftBank Group in 2017, and was a 
Partner at SoftBank Investment Advisers until 
August 2020. Andreas also serves on the 
Board of a number of SoftBank investments, 
including AutoStore, the leading automated 
storage and retrieval system provider, and as 
chair of the board of Kahoot! ASA, a leading 
EdTech platform. Before joining SoftBank, 
Andreas held multiple positions at Arm 
Ltd. where he served as technical adviser to 
the executive vice president and the chief 
technology officer, leading strategic activities 
around business development and incubation. 

Andreas holds a PhD in Electrical Engineering 
from Eindhoven University of Technology 
and a MSc in Computer Engineering 
from Lund University in Sweden.

Current external roles:

Current external roles:

Current external roles:

Current external roles:

Current external roles: 

Current external roles:  

• 

• 

Chief executive officer and 
executive director of Future plc  

Non-executive director of 
Flutter Entertainment plc 

• 

• 

Managing Partner and Co-Head of UK 
Investments at CVC Capital Partners  

Director of Walgreens Boots  
Alliance, Inc. 

• 

• 

• 

• 

Member of Executive 
Committee of Sofina S.A. 

Director of Sofina Capital   

Director of Nuxe Group  

Director of GL Events S.A. 

• 

• 

• 

Chief investment officer  
of Belerion Capital Limited 

Chair of the UK Digital 
Business Association  

Chair of CentralNic Group PLC 

•  Non-executive director 

of boohoo group plc

•  Non-executive director  
of Cineworld Group plc

• 

Senior independent director  
of Victorian Plumbing Group plc

•  Non-executive director of 
Panther Topco Limited

•  Non-executive director of 

Tactus Holdings Limited

• 

• 

Chair of Kahoot! ASA 

Director of AutoStore 

•  Member of the Nomination 
Committee of Sinch AB

Committee membership: 

A, N, R (Chair), RP (Chair)  

Committee membership: 

A, N (Chair), R, Rem   

Committee membership: 

Committee membership: 

N, Rem, S (Chair)

A (Chair), Rem (Interim Chair), R, RP

135

Committee membership key: 
A: Audit    N: Nomination    Rem: Remuneration    R: Risk    RP: Related Party    S: Sustainability

136

Annual Report 2021 
 
 
 
 
 
 
 
 
 
THG ICON Office. 
Manchester. UK.

Role of the Board

In seeking to provide entrepreneurial and effective leadership, the 
Board is cognisant of its primary duty to promote the long-term 
sustainable success of the Company whilst generating value for 
Shareholders and also contributing to wider society.

It is aware that its responsibilities are owed to both 
Shareholders and to the wider stakeholder base and thus 
seeks to understand the views of all key stakeholders 
and ensure they are taken into account, to the extent 
considered appropriate, in Board discussions and 
decision-making processes. Further information on 
the Company’s stakeholder engagement framework is 
included in the “Our Stakeholders and s172 Statement” 
section of the Strategic Report on pages 73-84.

The Board not only sets the strategic aims and objectives 
of the Group but oversees their delivery and achievement, 
monitoring financial, operational and people performance 
and ensuring that the requisite resources are in place for 
the successful execution of THG’s strategy. As detailed  
in the Strategic Report, THG’s purpose is to reinvent how 
brands connect digitally to consumers and this purpose 
both drives and guides strategic decisions as THG looks  
to revolutionise how brands connect to consumers 
globally; as it seeks to enable a happier population, 
empowered to make healthier lifestyle choices; and as  
it aims to leave the world in a more sustainable position. 
The Group’s purpose has been determined with reference 
to the diversity of its stakeholder base and has been 
formulated to support a strategy that will deliver long-
term sustainable growth, whilst simultaneously promoting 
responsible and sustainable retailing.

THG’s core values of leadership, innovation, decisiveness 
and ambition underpin this approach and inform a 
Group culture, further details on which are included 
in the Strategic Report on page 9, which provides for 
ethical and inclusive decision-making and assists in the 
delivery of THG’s strategic aims and objectives, thus 
generating value for stakeholders. The Group’s policies 
and procedures seek to embed the foundations for not 
only a positive and successful organisational culture, 
founded upon these core values, but also an effective 
risk-management infrastructure. Indeed, with reference 
to the Code requirement that prudent and effective 
controls should be in place which allow risk to be 
assessed and managed, the Directors are, collectively, 
committed to ensuring that a robust risk-management 
framework exists throughout the Group. Whilst the 
Board has overall responsibility for the management of 
risk, Group Internal Audit provides oversight assistance 
which is further enhanced by the support provided by 
the Risk Committee and the Audit Committee (details 
of which, including the work undertaken during the 
2021 reporting period, are contained in the respective 
Committee Reports on pages 153-164).

137

138

Annual Report 2021Board composition and responsibilities 

A summary of the principal responsibilities of Board 
members and the Company Secretary is as follows:  

As detailed in the Nomination Committee Report on pages 
165 to 170, Board composition is monitored on an ongoing 
basis to ensure the Company’s leadership needs are, at all 
times, met and its strategic goals effectively executed.

The NEDs are expected to bring an objective and 
independent view to Board discussions, to provide 
effective leadership and to constructively challenge  
and contribute to, for example, the Group’s strategy 
and development of its business objectives. 

Following a review of the skills, knowledge and 
experience on the Board and its Committees and  
consideration of overall independence in the second  
half of 2020, it was identified that the Board’s 
composition would be enhanced by the appointment  
of additional NEDs who possessed prior listed company 
experience and expertise in areas such as remuneration 
and governance. This led to the appointment of 
independent NED Tiffany Hall on 12 January 2021. 
It was also considered appropriate, in light of the 
positive financial and trading collaboration developing 
between the Company and Softbank and the expansive 
collaboration opportunities amongst the parties 
and their respective affiliates, to appoint a Softbank 
representative to the Board during the 2021 reporting 
period. Andreas Hansson was identified as a suitable 
candidate for the position of NED and was subsequently 
appointed to the Board on 26 October 2021, although, 
having recently stepped down from Softbank,  
his continued directorship is no longer in  
a Shareholder representative capacity.

Board composition remained subject to ongoing 
scrutiny throughout 2021 and remains a particular area  
of focus for the Nomination Committee. Indeed, the 
Board is keenly aware of the need to have a suitably 
equipped leadership team in place to guide the 
Company through the next stage of its corporate 
governance journey and, as detailed in the Nomination 
Committee Report, to ensure that, in compliance 
with the Code, a clear division of responsibility 
exists between the leadership of the Board and the 
executive leadership of the business. Accordingly, 
following an ongoing review of corporate governance 
arrangements, it was recognised that the appointment 
of an independent chair would further serve to enhance 
Board composition. Following Board consideration and 
approval, Charles Allen was appointed to the Board on 

22 March 2022. The process followed by the Nomination 
Committee in recommending this appointment is 
detailed within the Nomination Committee Report.

During the 2021 reporting period and until the 
aforementioned appointment of the Independent  
Chair, the Board was led by Matthew Moulding who  
was appointed chair of the Company in 2019 and who 
has also served as CEO since 2008. With reference to the 
Code requirement that there should be a clear division 
of responsibilities between Board leadership and the 
executive leadership of THG’s business, the role of the 
SID has always been regarded as an integral element  
of the Company’s governance infrastructure. 
Acting as an alternate point of contact where other 
communication channels have failed and/or are 
considered inappropriate, the SID is available to both 
Directors and Shareholders as and when the need arises 
and is keenly aware of their responsibility to obtain  
a balanced understanding of any issues or concerns  
and thereafter address them appropriately.  

In addition to discharging their key role as a trusted 
intermediary for Directors and Shareholders alike, 
the SID is expected to bring objectivity and, where 
necessary, robust challenge to their role (and particularly 
in respect of those matters where there may have 
been any perception of a conflict arising from Matthew 
Moulding’s dual role of Company chair and CEO). In 
accordance with the Code, the SID will continue to meet 
with the NEDs, on a one-to-one basis or collectively (as 
considered appropriate), to appraise the Independent 
Chair’s performance and as otherwise required.

As considered in further detail in the “Board 
independence” section of this Governance Report,  
the current Board comprises two Executive Directors  
(i.e. the CEO and the CFO) and seven NEDs, four 
of whom (including the Chair) are deemed to be 
independent in character and judgement.

Chair
Lord Charles Allen

•  Provides leadership to the Board   

•  Facilitates constructive Board relations  

and the effective contribution of all NEDs  

•  Chairs Board meetings and promotes  
a culture of openness and debate   

•  Ensures effective and ongoing communication 
with Shareholders and other stakeholders   

•  Sets the agenda for Board meetings in conjunction  
with the Company Secretary and ensures Directors  
receive accurate and timely information 

Chief Executive Officer
Matthew Moulding

•  Provides leadership to the Executive  

Leadership Team  

•  Oversees the day-to-day management  

of Company and Group business  

•  Determines the strategic direction and  

business objectives of the Group  

•  With the support of the Executive Leadership 
Team, oversees the effective implementation  
of Group strategy   

•  Engages with key Shareholders and stakeholders 

Chief Financial Officer
John Gallemore

Senior Independent Director
Zillah Byng-Thorne

•  Responsible for the Group’s financial matters  
and applicable legislative and regulatory 
compliance  

•  Acts as a sounding Board for the Chair and 

supports, as required, in the discharge of their 
duties and responsibilities   

•  Works with the CEO to develop strategic 

•  Acts as an intermediary for the Directors as and  

objectives   

when necessary  

•  Monitors the Group’s financial performance  

•  Ensures the Group remains appropriately funded  

and capital structure is effectively managed

•  Available to Shareholders with concerns which  
have not been resolved through the normal 
communication channels   

•  At least annually, meets with the NEDs, in the 
absence of the Chair, to appraise the Chair’s 
performance 

Non-Executive Directors
Andreas Hansson, Edward Koopman,  
Iain McDonald, Dominic Murphy, Damian Sanders

Company Secretary
James Pochin

•  Provide active and constructive challenge and  
contribute to the development of strategy   

•  Acts as Secretary to the Board and Board  

Committees and provides the requisite support  

•  Monitor the performance of the Executive Directors 
against agreed objectives and ensure robust risk 
management   

•  Ensure the Board and Board Committees fulfil their 
responsibilities and are ably equipped to do so  

•  Advises the Board on all relevant legislative,  

regulatory and  governance matters   

•  Ensures the Board has the appropriate policies,  
procedures and resources in place to function  
effectively and align with best practice  

•  Ensure the Board is balanced and appropriate succession 

planning is undertaken, allowing it to provide clear  
and effective leadership across the organisation

•  Assists with communication between the Board  
and Shareholders and is responsible for annual  
general meeting organisation

139

140

Annual Report 2021 
 
Board meetings and activity 

The Board is scheduled to convene at least eight times a year but 
additional meetings typically take place to ensure ongoing business 
needs are adequately addressed and monitored, including in respect 
of performance and delivery of strategic objectives. 

The Board met on 12 scheduled occasions during the 2021 reporting period and the attendance  
of those Directors who held office as at 31 December 2021 is set out in the following table. Individual  
Director attendance at the various Board Committee meetings which took place during 2021  
is detailed in each of the Board Committee Reports, contained on pages 153-204 of this Annual Report.

Director 

Matthew Moulding 

John Gallemore   

Zillah Byng-Thorne       

Dominic Murphy 

Iain McDonald           

Edward Koopman

Damian Sanders

Tiffany Hall*

Andreas Hansson**

Attendance 

12/12

12/12

12/12

11/12

12/12

12/12

12/12

12/12

3/3

*Tiffany Hall resigned from the Board on 18 March 2022 for family reasons.
**Andreas Hansson attended all three of the Board meetings which took 
place following his appointment on 26 October 2021.

The Board Schedule of Reserved Matters, available on 
the Company’s website, details those items which are 
reserved for the collective decision of the Board and 
which relate to: the Group’s strategy and performance; 
changes in respect of the Group’s status and capital 
structure; certain Shareholder communications; financial 
reporting and financial control items; approval of major 
capital projects and contracts; and lending or borrowing 
outwith the parameters of the Company’s Treasury 
Policy. 

In addition to overseeing the standard items of Board 
business which fell within these reserved parameters,  
the Board also gave specific consideration to the 
following matters during the 2021 reporting period: 

•  Corporate activity and investments: the strategic 

acquisition and integration of a number of entities 
including Indigo Environmental Limited, Brighter 
Foods Limited, Bentley Laboratories LLC and Cult 
Beauty Limited; the diversification and extended 
partnering of THG Ingenuity and investment in Civo, 
an innovative cloud technology business; the partial 
waiver of certain lock-up arrangements agreed at 
the time of the IPO by certain Shareholders (and as 
detailed in the IPO prospectus) allowing them to sell 
Shares pursuant to a placing; entry into an option 
and collaboration agreement with Softbank; and a 
$1.05bn capital raising consisting of approximately 
$730m subscription from Softbank and a $320m 
placing. 

•  Group structure and governance: the review of 

Divisional structure and associated reorganisation, 
together with the commitment to separate THG 
Beauty in 2022 by way of a listing or strategic 
partnership; formulation of the 2030 Sustainability 
Strategy, including setting relevant sustainability-
linked remuneration objectives for the CEO and 
members of the Executive Leadership Team 
and Senior Management from 2022 onwards; 
and a review of certain corporate governance 
arrangements, including the proposed cancellation 
of Matthew Moulding’s Special Share rights (as 
detailed within the Directors’ Report on pages  
119-128) and commencement of a process  
to appoint an independent chair. 

•  General: review of Group strategy and coverage 
levels under the Group’s cyber and professional 
indemnity insurance policy; the re-definition of the 
Company’s employee value proposition to ensure 
it satisfied both current and future business needs, 
together with associated launch of a formal “ethics 
charter” underpinning THG’s values and culture; 
and ongoing oversight of market guidance and 
consensus. 

Further information on principal decisions taken 
during the 2021 reporting period can be found 
in the “Our Stakeholders and s172 Statement” 
section of the Strategic Report on pages 73-84. 

During 2021 the Company launched a new software  
tool which allows for the electronic distribution of  
all Board and Board Committee documentation. 
This online platform not only ensures enhanced 
administration and security in respect of monthly  
Board and Board Committee packs but also provides  
a centralised document storage facility. The agendas  
for Board and Board Committee meetings are 
agreed in advance with the respective chairs and, 
in accordance with the relevant Terms of Reference, 
circulated, together with any supporting papers, 
no later than three working days prior to any meeting 
to ensure an informed discussion can take place and 
Directors can challenge as appropriate (although 
timings may change depending on the source 
and availability of the information in question). 

Whilst Board Committee papers will typically vary on 
a meeting-by-meeting basis, monthly Board packs will 
generally include the financial results for the previous 
month, on a Group and Divisional basis, together with 
non-financial data relating to key areas such as People, 
Investor Relations and Sustainability. The minutes of 
any previous Board meeting(s) are also included in 
the monthly Board packs and are tabled for approval 
subject to any comments/required amendments, as 
is also the case for Board Committee meetings where 
the minutes of previous meetings will be circulated 
with any supporting papers and tabled for approval.

Although formal communication and debate are 
expected to take place within the boardroom, ensuring 
that key Board matters are appropriately considered 
and evaluated in a timely manner, informal debate 
is also regarded as a valuable tool in aiding board 
effectiveness and development and is therefore 
encouraged. Indeed, throughout the 2021 reporting 
period (and beyond) discussions took place between 
the former Company chair and CEO and the NEDs 
and the SID and the NEDs to ensure Board relations 
continued to be developed and nurtured between 
meetings and outwith the structured and more formal 
confines of the boardroom. For example, a SID-led 
discussion took place amongst the NEDs in the first 
quarter of 2022 which focused on general chair and 
Board performance, further information on which 
can be found in the “Board Evaluation” section of the 
Nomination Committee Report on pages 165-170.

141

142

Annual Report 2021Board Committees and  
governance structure

Whilst a formal schedule of matters is reserved for the Board’s 
consideration and approval, the Board is supported by six 
Committees which have delegated responsibility for certain items 
of business. 

Executive Directors are not members of these Board 
Committees, although they may be invited to attend 
Committee meetings. The chair of each Board 
Committee reports to subsequent meetings of the 
Board which also receives a copy of all Committee 
meeting minutes once approved (and to the extent no 
conflict of interest exists). 

As detailed above and within the Nomination 
Committee Report on pages 165-170, the Nomination 
Committee undertook a review of Board Committee 
composition during the 2021 reporting period and 
ultimately recommended that changes be made to 
the composition of certain of the Board Committees. 
The Board accepted the recommendations of 
the Nomination Committee and the requisite 
membership changes took effect immediately 

following the 2021 AGM, thereby enhancing certain 
corporate governance arrangements whilst also 
ensuring the optimum utilisation of NEDs’ skillsets 
and experience and streamlining Board Committee 
commitments as considered appropriate. 

Please refer to page 132 for an explanation  
of the departure from the Code in respect  
of Remuneration Committee membership.

The Board and Board Committee governance  
structure at the end of the 2021 reporting period  
and as at the date of this Governance Report is  
set out in the following table which also details  
the principal roles and responsibilities of each 
of the Board Committees.

Board
Provides effective leadership and promotes the long-term sustainable success of the Company, whilst setting  
and overseeing the successful delivery of its strategic aims and objectives.

Nomination Committee

Remuneration Committee

•  Regularly reviews structure, size and composition  

•  Sets remuneration policy for all Executive Directors  

of the Board, including its balance of skills, knowledge, 
experience and diversity, to ensure membership remains  
fit for purpose and the Group’s leadership needs are met 

•  Makes appropriate recommendations with regard to any 
Board changes it considers necessary and identifies  
and nominates candidates for Board approval 

•  Oversees plans for the orderly succession of appointments  
to Board and Senior Management, ensuring appointments 
and succession plans are based on merit and objective 
criteria

•  Ensures remuneration policies and practices support 
strategy and promote Group long-term success 

•  Approves design of and determines targets for any 
performance-related pay schemes and determines  
policy for and scope of pension arrangements for  
each Executive Director 

•  Reviews and has regard to pay and employment conditions 

across the Group and reviews any major changes in 
employee benefit structures

Audit Committee

Risk Committee

Supports the Board in fulfilling oversight  
responsibilities by reviewing and monitoring:  

• 

independence and effectiveness of internal/external  
audit functions 

Assists Board in its oversight of risk, including:  

•  monitoring, management and mitigation of principal  

and emerging risks, including definition and execution  
of risk management strategy and associated risk policies 

• 

integrity of financial and narrative statements 

•  advising on overall risk appetite, tolerance and strategy 

• 

internal financial controls and, as appropriate and in 
conjunction with the Risk Committee, risk management 
framework

• 

reviewing and monitoring robustness of the Group’s risk 
management framework, policies and procedures when 
tested against risk strategy and appetite

Sustainability Committee

Related Party Committee

•  Reviews and ensures appropriate and effective strategies, 
policies and operational controls are in place to conduct 
business in a responsible manner, including assessing and 
monitoring performance against 2030 Sustainability Strategy 
and ESG targets 

•  Oversees compliance with all applicable sustainability-related 
legal and regulatory requirements and ensures the Group’s 
standards of business reflect best practice  

•  Supports the Board in delivering strong, sustainable growth 
across its business and supply chains, in global markets and 
covering all aspects of the customer ecosystem

•  Oversees and approves the terms of any transaction, 

arrangement or agreement between the Propco Group  
and any Group company, other than those in the ordinary 
course of business 

•  Ensures all such transactions, arrangements or agreements 
continue to be in the best interests of the Company and its 
Shareholders

Executive Leadership Team

Special Advisors

•  Executes delivery of agreed strategic objectives 

•  Oversees day-to-day management of Group operations 

•  Provides regular Board updates on operational 

performance

Provide specialist expertise and additional Board Committee 
support in areas such as: 

•  Tax governance 

•  Regulatory compliance 

•  Sustainability 

•  Cyber risk

143

144

Annual Report 2021 
to represent Sofina Capital S.A. (“Sofina”), a 
major Shareholder. Edward Koopman is both an 
employee of Sofina and a member of its Executive 
Committee although it should be highlighted that, 
whilst Sofina continued to hold Ordinary Shares 
following Admission, his continued directorship is 
not in a Shareholder representative capacity.

At the end of the 2021 reporting period the Board 
therefore comprised two Executive Directors and seven 
NEDs, four of whom were regarded as independent – 
namely, Dominic Murphy, Zillah Byng-Thorne, Damian 
Sanders and Tiffany Hall (who stepped down from the 
Board on 18 March 2022 for family reasons). On an 
analysis which incorporates the strict letter of the Code 
and excludes the Company’s former chair, Matthew 
Moulding, from the independence calculation, at least 
half the Board was deemed to be independent as at the 
financial year end in compliance with Code Provision 11. 
That said, the Board is of the opinion that in the particular 
circumstances of the Company, with reference to the 
dual role of its former chair, it would be best practice 
and more aligned with the spirit of the Code to include 
the former chair in the independence calculation.

As noted above and as at the date of this Governance 
Report, the current Board comprises two Executive 
Directors (i.e. the CEO and the CFO) and seven 
NEDs, four of whom (including the Chair) are deemed 
to be independent in character and judgement. 
Noting the Chair’s mandate to enhance Board 
composition by improving its independence and 
diversity, it is the intention that the structure, size 
and composition of the Board will be kept under 
ongoing review during the 2022 reporting period.

Board independence

As previously detailed, the Board currently comprises  
four Directors who are considered independent in 
character and judgement – namely, Dominic Murphy, 
Zillah Byng-Thorne, Damian Sanders and Charles Allen. 
These Directors were deemed to be independent 
by the Board following detailed consideration of 
their individual circumstances (as at the date of 
appointment through to the date of this Annual Report) 
against Provision 10 of the Code, with external legal 
input sought to the extent considered necessary.

As detailed in the 2020 Annual Report, a question which 
has been the subject of detailed Board consideration 
is whether NED independence can be viewed as 
impaired in the instance where a NED holds Ordinary 
Shares. Further to the relevant analysis, the Board 
previously concluded that rather than impairing 
independence, such direct ownership in fact serves to 
align the interests of individual NEDs with the interests 
of Shareholders generally and, consequently, to the 
Company’s long-term success, a position supported 
by a number of institutional investors. It therefore 
remains the case that NEDs are permitted to purchase 
Ordinary Shares at market value and via a broker 
which, if required, can be facilitated by the Company.

With reference to Code Provision 10, it is noted 
that an element of Dominic Murphy’s shareholding 
comprises Shares which vested in 2019 pursuant to 
Company-operated share schemes. As confirmed 
in the 2020 Annual Report, this is also an item which 
has been critically appraised by the Board. Having 
given due regard to the relevant Code provisions 
(including whether a NED may have had a material 
business relationship with the Company in the last 
three years) and taken into account assessments of 
materiality and the 3% threshold under the DTRs’ major 
shareholdings notification regime, the Board determined 
that Dominic Murphy’s shareholding (as detailed in 
the Annual Report on Remuneration on page 198 
and which sits significantly below the 3% notification 
threshold) does not impair his independence.

With reference to the tenure provisions of the Code, 
Iain McDonald is not regarded as independent, having 
served on the Board for in excess of nine years. Andreas 
Hansson and Edward Koopman are also not deemed to 
be independent upon an analysis of the relevant Code 
provisions. Andreas Hansson formerly served  
as Managing Director of Softbank which subscribed  
for approximately $730m of Ordinary Shares during the 
2021 reporting period and also signed a collaboration 
and option agreement with the Group. The partnership 
between the Company and SoftBank is regarded as  
a material business relationship and, accordingly,  
was viewed as impairing Andreas Hansson’s 
independence. In a similar vein, Edward Koopman 
was appointed to the Board prior to Admission 

145

Board appointments  
and time commitments 

As previously detailed and also included within the 
Nomination Committee Report on pages 165-170, the 
composition of the Board is kept under continuous 
review and its balance of skills, knowledge and 
experience monitored on an ongoing basis to ensure it 
comprises the necessary skillsets to both drive delivery 
of the Group’s strategy and address any current and/
or future challenges of the organisation. While Board 
appointments are assessed against objective criteria 
and made on the basis of merit, to ensure the best 
candidate is appointed to the role in question, the 
broader perspectives and other advantages that a 
more diverse Board can bring to the boardroom are 
acknowledged; accordingly and as required by the 
Code, any Board appointment is made with regard to 
the need to promote, amongst other things, diversity 
of gender, ethnic background and personal strengths.

Board composition was reviewed during the 2021 
reporting period and, with reference to the foregoing, 
Tiffany Hall and Andreas Hansson appointed as NEDs 
on 12 January 2021 and 26 October 2021 respectively. 
These appointments were viewed as enhancing the 
skillsets and experience on the Board which, collectively, 
is viewed as well-placed to deliver the Group’s strategic 
objectives and generate long-term value for its 
Shareholders. Additionally, the need for an independent 
chair was recognised pursuant to a review of ongoing 
corporate governance arrangements and, following  
a recommendation from the Nomination Committee,  
the Board considered and approved the appointment  
of Charles Allen as independent chair, effective from  
22 March 2022.  

The following matrix sets out the key competencies of individual Board members:

Key competencies/ 
experience

Lord 
Charles 
Allen

Matthew 
Moulding

John 
Gallemore

Zillah
Byng-Thorne

Dominic
Murphy

Edward
Koopman

Iain
McDonald

Damian
Sanders

Andreas 
Hansson

UK listed plc 

Corporate 
governance 

Finance and 
accounting 

Risk management 

Technology or 
e-commerce 

Marketing and 
branding 

Retail industries 

Global operations 

Strategy & 
development

M&A 

Audit Committee

Remuneration 
Committee 

Nomination  
Committee

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x*

x

x

x

x

x

x

x

x

x

x*

x*

x*

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

*Dominic Murphy currently serves on the board of directors of Walgreens Boots Alliance, Inc. (“Walgreens”) and is a member of both its Finance 
Committee and Nominating and Governance Committee. Whilst not a UK listed company, Walgreens is a Fortune 20 multi-national business and 
Dominic Murphy’s experience on its board is therefore of comparable standing. Dominic Murphy has substantial board experience across a portfolio  
of businesses bringing a wealth of expertise and skillsets to the Board and Board Committees upon which he serves.

146

Annual Report 2021As confirmed above, all appointments are made on the 
basis of merit and objective criteria and  undertaken 
in accordance with applicable Group policies and 
processes. In making recommendations and identifying 
potential appointees, the Nomination Committee has 
regard to not only the balance of skills, knowledge 
and experience on the Board and its Committees, 
with reference to the Group’s strategy and long-term 
sustainable success, but also to the need to promote 
diversity in the boardroom. Indeed, the Board is 
aligned with the FRC’s position that, by reducing the 
risk of group think, diversity can have a positive effect 
on the quality of decision-making and endorses its 
view that whilst developing a more diverse executive 
pipeline is key to increasing levels of diversity at 
a more senior level in an organisation improving 
diversity at each level of a company is necessary for 
this to actually happen, all as affirmed in the FRC’s 
Guidance on Board Effectiveness (July 2018).

In recognition of Code Principle H and pursuant  
to their Letters of Appointment (“Appointment 
Letters”), all NEDs are required to undertake that 
they have sufficient time to discharge the duties and 
responsibilities expected of them as members of the 
Board and to use their best endeavours to promote  
and advance the long-term interests of the Group.  
In addition to attending Board meetings, relevant  
Board Committee meetings and general meetings  
of the Company, NEDs must also commit any additional 
time required where the organisation is experiencing 
periods of increased activity. Under the terms of their 
Appointment Letters, details of any other significant 
business (or other) interests must be disclosed by  
NEDs, together with a broad indication of the time 
expended on such interests, and the Board must be  
kept apprised of any new commitments or changes  
to current commitments that could have implications  
on the ability of any NED to commit sufficient time  
to their duties.

The Board, in conjunction with the Nomination 
Committee, keeps the time commitment expected  
of NEDs under ongoing consideration and is satisfied 
that their current external commitments do not 
compromise their effectiveness or performance.  
In this regard and as detailed in the 2020 Annual  
Report, the external appointments of the SID, Zillah 
Byng-Thorne, have previously been the focus of detailed 
consideration by the Board. The relevant external advice 
was sought and guidance reviewed as appropriate and 
the Board ultimately concluded that Zillah Byng-Thorne’s 
performance, together with her Board and Board 
Committee contribution, clearly evidenced that she had 
sufficient time to devote to her role to ensure the effective 
discharge of her SID and Board Committee duties.

Nonetheless, further to the Nomination Committee’s 
assessment of Board Committee composition during the 
2021 reporting period (further details of which are included 
in the Nomination Committee Report on pages 165-170), 
it was agreed that following the 2021 AGM and in light 
of the separation of the Audit & Risk Committee certain 
changes should be effected to ensure the best utilisation 
of the NEDs’ skillsets and experience across the various 
Board Committees. Accordingly, Damian Sanders was 
appointed as chair of the Audit Committee and Zillah 
Byng-Thorne as chair of the Risk Committee, thereby 
reducing her scope of responsibilities and associated 
time commitment.

Conflicts

Whilst the Directors have a statutory duty to avoid 
situations where they have, or can have, an interest 
that conflicts, or may possibly conflict, with the 
Company’s interests, and must declare the nature and 
extent of any such interest, the Articles of Association 
permit non-conflicted Directors to authorise any such 
conflict, on such terms and conditions as they think 

fit. The Appointment Letters reinforce the fact that 
any actual or potential conflicts of interest must be 
declared by a NED and no NED must put themselves 
in a position where their duties to any other person, 
firm or company conflicts with their duties to the 
Company or the Group. In the circumstances where 
a NED wishes to accept a position within a company 
or firm which engages in a business competing with 
or similar to THG they are required to provide not 
less than seven days’ written notice to the Chair.

The Propco Group owns property assets which are 
occupied and utilised by the Group, while the Propco 
Group itself is wholly owned by the CEO (who is also  
a major Shareholder). Officers of the Propco Group are 
also officers of the Company (although the intention is 
that this will be rectified by 31 December 2022). In light 
of this, a Board-constituted Related Party Committee 
was established post-Admission to oversee and approve 
Related Party Transactions and to ensure that the 
appropriate governance arrangements are in place 
in respect of both existing and potential conflicts of 
interest. Further information on the responsibilities and 
activities of the Related Party Committee can be found 
in its Report on pages 171-174. 

Board recruitment and succession

A key responsibility of the Nomination Committee 
is, as previously stated, to ensure that the leadership 
needs of the organisation are satisfied and, in doing 
so, it must ensure that the appropriate succession 
planning is undertaken and recommendations made 
in respect of both Board and Senior Management 
recruitment. Discussions on Board refreshment and 
tenure factor into the Company’s ongoing succession 
planning considerations and there is a keen recognition 
of the fact that THG’s succession plans must not only 
address current leadership needs but also those in 
the medium and long-term. In acknowledging that 
the strategic aims and objectives of the Group may 
change over time and/or new challenges and/or 
opportunities arise in the marketplace, the Nomination 
Committee seeks to ensure that the depth and 
breadth of experience and skillsets on the Board 
are such that, at any particular time, the Group’s 
strategy can be successfully executed and long-term 
sustainable value generated for Shareholders. 

Recruitment may take place via a variety of methods: 
for example, an independent recruitment consultant 
may be engaged to facilitate the search for a particular 
position/candidate or the Board and Executive 
Leadership Team may be asked for recommendations 
from their professional networks and a shortlist of 
candidates thereafter agreed upon, as was the case 
with the appointments of Charles Allen and Tiffany Hall 
respectively (and further details on which are included in 
the Nomination Committee Report on pages 165-170).

147

148

Annual Report 2021 
   
Diversity and inclusion

THG’s commitment to developing a robust pipeline 
of diverse talent is evidenced by the establishment 
of its D&I Committee towards the end of 2020. The 
D&I Committee is comprised of nominated employee 
representatives from around the globe, ”D&I Committee 
Champions”, who join together to explore the ways in 
which the Company can continue to build and support 
a diverse and equal workforce, considering areas 
such as gender, disability, ethnicity and racial equality. 
Committee Champions are rotated on a regular basis 
to encourage diversity within the Committee itself 
and work with stakeholders at a local level in seeking 
to continually enhance inclusivity and diversity in 
the workplace. The D&I Committee also works with 
Brand and Marketing teams to ensure that people 
are fairly, inclusively and respectfully represented. 

The D&I Committee undertook various initiatives during 
the 2021 reporting period, including “in conversation” 
sessions with Committee members, the publication 
of insights on topics such as “Mental Health in Black 
and Minority Ethnic communities” and “How can I 
be an ally during Black History Month and beyond?”, 
together with LGBTQ+ Society x Wellbeing interactive 
discussions. Divisional activities also took place to 
celebrate Mental Health Awareness Week during 
which the D&I Committee, in conjunction with the 
Wellbeing team, hosted short sessions to promote 
conversation and focus on topics such as how to 
manage stress and the importance of self-confidence. 

A key objective of the D&I Committee was for the 
Company to be recognised as a Disability Confident 
Committed employer under the UK Government’s 
Disability Confident employer scheme, a scheme which 
aims to support employers to attract, develop and 
retain employees with disabilities. The Company was 
recognised as such during 2021 and as a result must 
ensure that its recruitment processes are inclusive 
and accessible, including any recruitment activity 
undertaken from a Board and Senior Management 
perspective. Linked to this and through an investment in 
Greenhouse, the Company overhauled its talent strategy 
and onboarding technology during the 2021 reporting 
period to target enabling inclusive-working practices.  
Greenhouse is an end-to-end recruitment platform which 
seeks to improve all aspects of hiring whilst providing an 
industry-leading standard for ED&I (i.e. equality, diversity 
and inclusion) onboarding and candidate attraction.

Education has also been at the forefront of the D&I 
Committee’s considerations and a Group-wide inclusivity 
training programme continues to be implemented for 
all employees, further evidencing THG’s commitment to 
be a truly inclusive employer. The Group acknowledges 
and champions the positive effect that diversity has 
in both the workplace and within its communities and 
recruitment will continue on a meritocratic basis and 
founded on the principle of fairness for all. 

Whilst further information on the Group’s approach to 
D&I-related matters, together with information on how 
the Group supports the wellbeing and development of 
its workforce, can be found in the Our People section of 
the Strategic Report, key Company D&I data, pursuant 
to section 414C of the Companies Act, is as follows:

 Level

PLC Board

Senior Management

Gender

Ethnicity

Male

Female

Not 
disclosed*

BAME

Non-BAME

Not disclosed*

7

17

2

6

n/a

n/a

-

2

9

20

n/a

1

Workforce (Total)

4,424

4,561

1,061

1,916

2,800

5,330

*This refers to employees who have not disclosed this information to the Company due to either personal preference or as a result of incomplete 
legacy employee records.

Workforce and employee engagement

The D&I Committee is regarded as a key mechanism 
through which effective employee engagement 
is encouraged and open and transparent lines of 
communication bolstered between the general 
workforce, the Executive Leadership Team and the 
Board. Indeed, Committee Champions not only work 
with stakeholders at a local level but also collaborate 
with and report into the Executive Leadership Team 
to ensure that key focus areas and more general 
feedback and concerns are escalated to and heard 
and addressed at an appropriately senior level. The 
Executive Leadership Team attends the monthly 
Board meetings, thereby ensuring an effective and 
direct flow of information can take place between 
the general workforce and the Board. Further and 
as detailed in the Nomination Committee Report, 
the D&I Committee has a direct reporting line into 
the Group’s Chief People Officer who ultimately 
oversees diversity of workforce and, in turn, attends 
the monthly Board meetings and reports to the 
Board collectively on relevant People initiatives. 

As a people-led business, THG recognises the 
importance of continually striving to enhance 
the employee journey and workplace culture to 
ensure an environment of inclusivity is promoted 
and all employees have an equal voice; the 
D&I Committee is regarded as providing the 
appropriate platform for that voice to be heard.

Engagement mechanisms are kept under ongoing 
review, both from a workforce and general stakeholder 
perspective, to ensure they remain effective and the 
Board is suitably apprised to allow it to consider relevant 
interests and matters in discussions and decision-making 
processes. Further information on how engagement 
strategies positively impact decision-making throughout 
the organisation, including at Board level, can be 
found in the “Our Stakeholders and s172 Statement” 
section of the Strategic Report on pages 73-84.

Board evaluation 

As detailed in the 2020 Annual Report, the Board had, 
collectively, only been in post for a short period of time 
during the 2020 reporting period and it was therefore 
considered that a formal evaluation of its effectiveness, 
and that of its Committees, would be of limited worth. 
After due consideration of the optimum approach to  
the Company’s first evaluation exercise and recognising 
the attendant benefits and significant value of its 
outcomes and conclusions, the Company engaged  
a third party to provide an online digital platform 
through which it undertook a Board evaluation. The 
evaluation was aligned with best market practice 

and the content tailored, as appropriate, to the 
specific requirements of the Company. As detailed 
in the Nomination Committee Report, this “paper” 
evaluation supplemented a SID-led discussion 
on general chair and Board performance which 
had previously taken place amongst the NEDs, 
with consistent themes emerging from both.

The evaluation took place at the end of the 2021 
reporting period, in the first quarter of 2022, and, 
as required by the Code, considered not only the 
effectiveness of individual Directors but also the 
collective effectiveness of the Board and Board 
Committees, including specific consideration of, 
amongst other things, composition and diversity.  
The specific outputs and actions flowing from the 
evaluation are detailed in the Report of the  
Nomination Committee on pages 165-170 but 
the overall conclusion was that the Board and its 
Committees continue to function in an effective 
manner and each Director continues to contribute 
effectively to both the Board and the Board 
Committees of which they are a member.

Taking into account a number of factors, including 
the appointment of the Independent Chair and 
the practical division of duties and responsibilities 
between the Independent Chair and the CEO, it 
is recognised that detailed consideration requires 
to be given to the timing, structure and content of 
the next Board evaluation. Whilst no decisions have 
been taken at the present time, the Nomination 
Committee (and the Board collectively) is cognisant 
of the need to keep a watching brief on the situation 
and, at the relevant time, an appropriate evaluation 
will be conducted to ensure Board members continue 
to contribute and work together effectively. 

Additionally, the Company will not only conduct  
a formal and rigorous evaluation of the Board,  
the Board Committees and individual Directors  
on an annual basis, but will also undertake an  
externally- facilitated Board evaluation within  
three years of Admission and at least every three  
years thereafter (as confirmed in the 2020 Annual 
Report). Whilst this Code requirement is only 
applicable to FTSE 350 companies, the Company 
is keen to evidence its ongoing commitment to 
good corporate governance and to ensuring that 
the Board and its Directors continue to function 
effectively, from both a collective and individual 
perspective, with Board and Board Committee 
membership being refreshed as required.

149

150

Annual Report 2021 
 
Board support and training

Risk management and internal controls

THG remains committed to ensuring that the Board 
and Board Committees have the requisite resources 
available to them to allow the full and effective 
discharge of their responsibilities and, more generally, 
to ensure that the Group’s corporate governance 
framework remains appropriately structured to meet 
its immediate needs and support the long-term 
sustainable success of the Group. Accordingly and as 
has been previously announced, four independent 
individuals remain appointed as THG Special Advisors 
to provide specialist expertise and support to the 
Board Committees in areas such as tax governance, 
regulatory compliance, sustainability and cyber risk. 
Furthermore, the Executive Leadership Team continues 
to provide an additional layer of support when called 
upon, possessing a keen knowledge and “on the 
ground” awareness of the Group and its operations 
and comprising a number of employees who have 
progressed through the internal talent framework.

The Company Secretary also plays a key role in 
supporting the Board and its Committees, advising 
on governance matters and ensuring that all legal and 
regulatory requirements are appropriately satisfied. 
Pursuant to the relevant Code requirements, each 
Director has access to the advice and assistance of the 
Company Secretary on an ongoing basis to ensure they 
receive the necessary support to discharge their duties 
as a director of the Company and to constructively 
contribute as a Board Committee member. 

As referenced at the outset of this Governance 
Report, consideration was given to the professional 
development needs of the Board during the 2021 
reporting period and it was agreed that an independent 
third-party provider, namely, the Non-Executive 
Director’s Association, should be engaged to develop 
a training programme tailored to both individual 
and collective requirements. The principal objective 
of this initiative is to ensure that Directors remain 
apprised of applicable legislation, guidance and 
market practice and that knowledge and skillsets are 
suitably refreshed in light of relevant proposals and/
or changes which may be on the corporate governance 
landscape and/or within the organisation itself.

Inaugural training sessions have now taken place 
covering “refresher” topics such as balancing the 
duties and responsibilities of a listed company director 
with increased expectations; board operation and 
effective vs. high-performing boards; and what to 
expect in board evaluations. The intention is that 
during the 2022 reporting period the programme will 
be further refined, with the input and direction of all 
Board members, to ensure the Company supports 
the continued professional development needs 
of its Directors and this, in turn, will assist in the 
effective and efficient functioning of the Board and 
Board Committees, a key element of the Code.

As previously noted, the Board has overall responsibility 
for the management of risk and the Directors are, 
collectively, committed to ensuring that a robust 
risk management framework exists throughout the 
Group. In addition to determining organisational 
risk appetite, the Board maintains oversight of the 
Group’s principal and emerging risks and monitors 
the effectiveness of its risk management framework 
and systems of internal controls. Group Internal Audit 
provides oversight assistance which is further enhanced 
by the support provided by the Risk Committee and 
the Audit Committee (details of which, including the 
work undertaken during the 2021 reporting period, 
are contained in the respective Committee Reports 
on pages 153-164). Full details of the Group’s risk 
management framework, procedures and internal 
controls can be found in the “Risk Management”  
section of the Strategic Report on pages 105-118.

As discussed within the Risk Management section,  
the ERM framework is a key component in the 
Company’s risk management infrastructure and  
under this framework risks are identified, evaluated,  
managed and mitigated (as appropriate). During 
2021 the Company refreshed the ERM framework 
and continued to enhance its approach towards risk 
management, including investment in operational risk 
processes and supporting technology and the further 
development of the business continuity programme 
through the creation of a dedicated team under the 
leadership of a newly appointed Chief Risk Officer. 
The Chief Risk Officer is responsible for the facilitation 
and implementation of the risk management approach 
across the Group, including the provision of the 
necessary risk reporting to the Risk Committee, Audit 
Committee and Executive Leadership Team.

As confirmed in the Risk Management section, the Board 
reviewed the effectiveness of the risk management 
framework and internal control systems during the 
2021 reporting period and up to the date of this 
Annual Report and no significant failings or weaknesses 
were identified. In undertaking this review the Board 
was assisted by the Audit Committee and the Risk 
Committee, as appropriate and pursuant to their 
respective Terms of Reference.

The Board recognises that Group culture has a 
fundamental role to play from a risk management 
perspective, underpinning the effectiveness of THG’s 
risk management framework and the operation of an 
effective control environment. The introduction of a 
Three Lines of Defence assurance model (explained  
in detail in the Risk Management section) is central  
to ensuring that risks are managed in a tiered and  
robust manner, with the roles and responsibilities of  
all employees being clearly defined and accountability 
for actions and decisions established. The Three Lines 
model supports risk-based decision-making, with first- 
line employees assuming responsibility for management 

its values and strategic objectives, THG is cognisant of 
the responsibility which it has towards its stakeholders 
(including its people, its customers and suppliers and 
the planet itself) and to this end has publicly committed 
to act as a force for good and use its access to capital 
to invest in and influence environmental and societal 
changes which will benefit our planet today and create  
a sustainable future for generations to come. 

THG x Planet Earth identifies three key priorities (i.e. 
(i) protecting climate and nature; (ii) strengthening the 
Group’s supply chain and circularity; and (iii) empowering 
people and communities) under which progressive goals 
have been set to achieve THG’s aspirations to secure 
a better, sustainable future for all and leave the world 
in a better place than we found it. Whilst THG x Planet 
Earth is comprehensively detailed in the “Sustainability” 
section of the Strategic Report on pages 87-104 it 
is notable that headline strategic goals include the 
promotion of policies and practices that are inclusive  
for all at THG, the protection of human rights and 
seeking to eliminate modern slavery in our supply  
chains, and the ambitious target of being climate 
positive and offsetting the Group’s historical operational 
emissions by 2025.

The Group appointed a Chief Sustainability Officer 
during 2021 who is accountable for the ongoing 
development and implementation of THG x Planet 
Earth. In conjunction with the Board-constituted 
Sustainability Committee (of which he is a member),  
the Chief Sustainability Officer oversees all ESG matters 
to ensure the Group has appropriate and effective 
strategies, policies and operational controls in place  
to conduct its business in a responsible manner. As 
further evidence of its commitment to put sustainability 
at the heart of its business and ensure effective and 
timely delivery of THG x Planet Earth, Executive 
Directors and members of the Senior Leadership Team 
have been set relevant sustainability-linked objectives 
from 2022 onwards with an increased focus in personal 
reviews on sustainability-related, and not simply 
commercial, outcomes. 

THG x Planet Earth will be reviewed on a biennial  
basis by the Chief Sustainability Officer, in conjunction 
with the Sustainability Committee, to ensure it reflects 
the evolving regulatory and market landscape and 
the Board remains committed to supporting strong, 
sustainable growth across every aspect of THG’s  
“customer ecosystem”, ensuring that the Group  
and its stakeholders play their part in the journey  
to build a better, more sustainable future for all.

of their risk and the subsequent deployment of 
appropriate risk strategies, and also describes how 
appropriate oversight, challenge and assurance are 
provided in respect of business activities, including  
the ethical operation and conduct of the Group. 

It is acknowledged that risk impacts every aspect 
of the Group’s operations, including its workforce, 
its customers, its assets and the communities within 
which it operates, and therefore the Board regards 
the management of risk as a prime responsibility. It 
considers that a rigorous understanding of the Group’s 
principal and emerging risks allows such risks to be 
managed in the optimum way which in turn serves to 
enhance decision-making processes, safeguards assets, 
improves the customer experience and helps best 
achieve the Group’s strategic objectives. The Board and 
THG itself are committed to upholding the moral, ethical 
and legal responsibilities and obligations imposed upon 
them through the implementation and maintenance of 
an appropriately robust risk management framework.

The Group’s policies seek to provide the appropriate 
foundations for a positive and successful organisational 
culture, founded upon its core values of leadership, 
innovation, decisiveness and ambition, and an effective 
risk management infrastructure. For example, the Board 
has ultimate responsibility for the Group’s Anti-Bribery 
Policy pursuant to which the Group is committed to 
conducting its business with complete integrity and in 
a manner which ensures compliance with all applicable 
anti-bribery laws and regulations, at all times adhering 
to the highest ethical standards. Similarly, the Group’s 
Whistleblowing Policy restates THG’s commitment to 
operate responsibly and ethically whilst encouraging a free 
and open culture in dealings between THG employees 
and those with whom they engage. It acknowledges that 
effective and honest communication is essential if concerns 
regarding breaches or failures are to be effectively 
addressed and THG’s success ensured and encourages 
the confidential reporting of possible improprieties,  
whether financial or otherwise, detailing the means 
by which individuals can anonymously raise genuine 
concerns without fear of recrimination.

ESG

Through its purpose, values and strategy the Board is 
focused on delivering sustainable and long-term growth 
and is committed to ensuring that THG generates 
positive and impactful change for all its stakeholders 
across the locations and communities within which it 
operates (further information on which can be found 
in the ‘Our Stakeholders and s172 Statement’ section 
of the Strategic Report on pages 73-84). Indeed, as 
detailed at the outset of this Governance Report, a 
key Board focus during 2021 was to seek to embed 
the individual elements of ESG into the DNA of the 
Group, an objective which was reinforced with the 
publication of the 2030 Sustainability Strategy, THG x 
Planet Earth, during the reporting period. As reflected in 

151

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Annual Report 2021 
Audit Committee Report

“The Audit Committee plays a key  
role in THG’s governance framework  
and monitoring the integrity of financial  
reporting and internal controls, that helps  
retain and sustain long-term value”. 

Damian Sanders

Chair of the Audit Committee

Members and attendance

Committee member

Position

Attendance

Damian Sanders

Zillah Byng-Thorne

Dominic Murphy

Chair

Member

Member

Iain McDonald

Former Member

6/6*

6/6*

5/6

2/3*

*Further to a review of Board Committee composition during the reporting period, the following changes took effect 
following the 2021 AGM: (i) Zillah Byng-Thorne stepped down as Chair of the Audit Committee, formerly the Audit & Risk 
Committee, chairing the first three meetings of 2021. Damian Sanders assumed the position of Audit Committee Chair 
thereafter, chairing the final three meetings and (ii) Iain McDonald stepped down as an Audit Committee member.

Having been appointed as Chair of the Audit Committee 
following the 2021 AGM, I have the pleasure in introducing 
the Audit Committee Report for the financial year ending 
31 December 2021. Zillah Byng-Thorne stepped down as 
Audit Committee Chair during the reporting period to 
assume the role of Chair of the Company’s newly-created 
Risk Committee and I would like to extend my sincere 
thanks to Zillah for leading the Committee during her 
tenure. 

Upon the establishment of the Risk Committee, further 
details of which can be found in the Risk Committee 
Report on pages 161-164, the existing Audit & Risk 
Committee was renamed as the Audit Committee 
and its Terms of Reference, including its scope of 
responsibilities, amended appropriately. The revised 
Terms of Reference, drafted in line with current market 
practice and subject to detailed consideration by the 
Company’s advisers, were approved by the Board on  
30 June 2021 and took effect from 1 July 2021.

Composition and meetings

Aligned with the provisions of the Code, the revised 
Terms of Reference provide that membership of the 
Audit Committee must comprise of at least three 
independent NEDs, one of whom shall be a member 
of the Risk Committee and one of whom shall, where 
possible, be a member of the Company’s Remuneration 
Committee, possessing recent and relevant financial 
expertise and experience. Members of the Audit 
Committee are appointed by the Board upon the 
recommendation of the Nomination Committee (in 
consultation with myself as Audit Committee Chair) 
and are required to have the skills and experience 
appropriate for membership of an Audit Committee, 
with the Audit Committee collectively possessing the 
necessary financial and non-financial competence 
relevant to the sectors in which the Company operates. 
Biographies of all Committee members can be found 
on pages 133-136 of the Governance Report.

At the start of the reporting period Iain McDonald, 
who, due to his time in office, is not deemed to be 
independent by reference to the Code, was a member 
of the Audit Committee and thus the composition of 
the Committee was not in line with Code requirements. 
Following careful consideration by the Board of 
membership across all Board Committees and in 
recognition of the need for ongoing independent 
challenge and oversight of the Group’s internal 
financial and non-financial controls, Iain stepped down 
from the Audit Committee following the 2021 AGM. 
Since this time, Audit Committee membership has 
satisfied Code Provision 24, comprising, as it does, 
only independent NEDs – namely, myself as Chair, 
together with Zillah Byng-Thorne and Dominic Murphy.

The Terms of Reference provide that at least four 
meetings of the Audit Committee shall take place 
annually, at appropriate times in the financial reporting 
and audit cycle or as otherwise required; and any  
Audit Committee member, the CFO, the Deputy  
CFO, Head of Internal Audit or the Lead Partner  
from the External Auditor may request a meeting  
if they consider it necessary or desirable. As can be  
seen from the preceding table, six Audit Committee 
meetings took place during 2021. The External Auditor 
attended each of these meetings and during the year 
spoke with Audit Committee members in the absence  
of Senior Management.

Role and responsibilities 

As detailed in its revised Terms of Reference and in 
accordance with the requirements of the Code, the 
Audit Committee has been established to support  
the Board in fulfilling its oversight responsibilities  
by reviewing and monitoring:

• 

• 

• 

• 

The integrity of the Company’s financial  
and narrative statements for the full year and  
half year (including whether the Annual Report  
is fair, balanced and understandable). 

The Company’s internal financial controls, internal 
controls and, as appropriate and in conjunction with 
the Risk Committee, risk management framework. 

The adequacy of whistleblowing arrangements that 
are in place and the effectiveness of the Company’s 
anti-bribery systems and its procedures for 
preventing and detecting fraud. 

Effectiveness of the internal audit function and the 
effectiveness, independence and objectivity of the 
External Auditor. 

Activities of the Audit Committee

The Committee held six meetings during the  
reporting period, all of which were scheduled.  
A summary of the key activities undertaken  
by the Audit Committee during the 
reporting period is as follows: 

• 

• 

• 

• 

 Monitoring the key areas of focus and  
significant financial reporting areas as part  
of the half-year review and year-end audit.

 Reviewing and monitoring the progress of the 
internal audit plan, covering both financial and  
non-financial assurance engagements, and including 
year-round fraud risk assessment procedures. 

 Assessing the external audit plan and carrying out 
a review of the External Auditor’s work for the half-
year review, year-end audit and regulatory reporting.

 The Committee also noted the findings within 
the FRC’s Audit Quality Review (“AQR”) team’s 
review of last year’s audit which identified some 
areas for improvement and areas of good practice 
in respect of EY’s performance as auditor. 

In addition to these meetings the Audit Committee 
Chair met privately with the Lead Partner of the External 
Auditor, as and when considered appropriate, to discuss 
the scope of the audit plan, the remit of the external 
audit and to challenge, as they saw fit, the findings of the 
audit process, including (but not limited to) any material 
issues which had been identified, areas of significant 
judgement and the general effectiveness of the process. 

Throughout the reporting period and pursuant to 
the Terms of Reference, the Audit Committee Chair, 
together with other Committee members (albeit to a 
lesser extent), also remained in active conversation with 
key individuals involved in the Group’s governance, such 
as the Chair and CEO and the Head of Internal Audit.

153

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Annual Report 2021 
 
Significant financial reporting areas

One of the roles of the Audit Committee is to assess 
whether the judgements and estimates made by 
Senior Management are reasonable and appropriate. 
In order to assist in this evaluation, the CFO provided 
accounting papers to the Audit Committee which 
detailed the financial aspects surrounding key 
accounting judgements and areas of focus for THG, 
including Significant Disclosures, Acquisitions, 
Adjusted Items and the Capitalisation of Platform 
Development costs. As part of the year end reporting 
process the Audit Committee reviewed this Annual 
Report, the management papers on key accounting 

estimates and judgements, updates provided by the 
External Auditor, accounting and reporting matters, 
and management representation letters concerning 
accounting and reporting matters. The Audit Committee 
assessed whether suitable accounting policies 
had been adopted and the reasonableness of the 
judgements and estimates that had been made by 
Management. This section outlines those significant 
issues which received particular focus from the Audit 
Committee in relation to the financial statements for 
the period and how these issues were addressed. 

Significant issues which arose during the reporting period were dealt with as follows: 

Area of focus

Consideration and actions taken by the Audit Committee 

Revenue  
recognition

Acquisition  
accounting

Following the growth of THG Ingenuity in the year, the key areas 
of management judgement include the classification of revenue 
streams to the Groups divisions and contract accounting within 
Ingenuity Commerce. The Committee reviewed and agreed with 
managements classification of revenue streams and proposed 
accounting treatment for Ingenuity contracts under IFRS 15.

There have been ten acquisitions in the year. Management have 
engaged specialists where required. The purchase price accounting, 
contingent consideration and other key judgements made as 
part of this exercise were presented to the Committee. 

The Audit Committee reviewed the accounting treatment and 
disclosure, and the application of IFRS 3 Business Combinations.

Impact on financial 
information and 
disclosure

The revenue accounting 
policy is included within 
note 1c and note 2 
within the Consolidated 
Financial Statements.  

See note 10 where the 
business combination 
accounting detail is included.

Accounting 
for platform 
development 
costs

In 2021 there has been additions of £48m to platform development 
costs. The carrying value at 31 December totals £82m. There is 
management judgement applied regarding which projects relate to 
capital spend. This is reviewed on a monthly basis. Such items with nil 
NBV that are no longer in use have been disposed of in the year.

Intangibles note 11  
within the Consolidated 
Financial Statements. 

The Committee reviewed and assessed the accounting treatment and 
disclosure and the application of IAS 38. The effectiveness of controls 
around the maintenance and tracking of platform development projects 
was also considered. Both items were concluded to be appropriate. 

Impairment 
and cash- 
generating units

The Audit Committee reviewed management’s conclusion of the number of 
cash-generating units in existence at the balance sheet date. This is a judgement 
as the Group has made good progress towards the separation of its key business 
units. The Audit Committee agreed with managements conclusion that there was 
insufficient clarity of cash flows to enable robust cashflow forecasts to be produced 
for each business unit at the year end and at the date of signing the Annual Report 
due to the interconnectivity of the cashflows and reliance on intra-group services. 

The Intangible assets 
note 11 is included 
within the Consolidated 
Financial Statements.

The Audit Committee reviewed the proposed impairment charge which 
included a charge within THG Experience, THG OnDemand and THG 
Luxury and concluded that whilst THG OnDemand and THG Luxury are 
not completely separate as of today’s date, it is clear that future losses are 
forecastable and as such it is appropriate to review the carrying value of the 
assets allocated to THG OnDemand and THG Luxury. The Audit Committee 
concluded the £53m charge recognised in the current year is appropriate. 

The Audit Committee reviewed managements impairment paper, challenged  
key judgements including terminal growth rate, forecast growth rate and  
discount rates and concluded these to be appropriate. The Committee  
also approved the disclosure for inclusion within the financial statements.  

Impact on financial 
information and 
disclosure

See the consolidated income 
statement on page 212. 

The adjusted items 
accounting policy is included 
within note 1d and note 4 
within the Consolidated 
Financial Statements.

More details on related parties 
are included within the Related 
parties Committee Report. 

The related parties’ details 
are included within note 
27 within the Consolidated 
Financial Statements.

Area of focus

Consideration and actions taken by the Audit Committee 

Presentation 
of primary 
statements 

Presentation of Consolidated Income statement was revised 
in the year to remove the adjusted items from the face of the 
Primary statements. The Committee approved this change as this 
ensures that statutory measures were given prominence.  

Presentation 
and disclosure of 
adjusted items

To allow the Committee to assess the policy, presentation and disclosure 
applied, Management presented a detailed category by category analysis to 
the Committee in the year. The Committee challenged the classification of 
costs that were included including those that were in relation to Covid-19.

The Committee also considered the presentation of APMs 
including Adjusted EBITDA throughout this report and whether 
this enables a clear and fair understanding of performance.

The conclusion was that the adjusted items policy was appropriate 
and being applied effectively. The Covid-19 costs that were incurred 
were trackable and often split separately on the face of the supplier 
invoice. Management continues to review the level of these costs and 
do not anticipate the Covid-19 impact to continue past H1 2022. The 
Committee concluded that the use of APMs were satisfactory. 

Related party 
transactions

The Group leases a number of properties from a related party. A Related Party 
Committee is in place to review and approve any transactions in the year. 

The Audit Committee have reviewed the related party disclosure within the 
financial statements to ensure this gives a true and fair view. This has included 
a review of whether there are any additional Related Parties outside of those 
already identified due to Board appointments and shareholdings in the year.

The Audit Committee satisfied themselves that there were no additional 
related parties that had not already been identified. The Audit Committee 
also approved the disclosure for inclusion within the financial statements.  

The Audit Committee reviewed the progress made against recommendations 
made by the Group’s auditor in 2020 and has been provided with evidence 
that supports the progress management has made in all areas. The Audit 
Committee is therefore satisfied that as at the date of the Annual Report 
being signed, management has demonstrated good progress against all 
critical recommendations, albeit recognising this work remains ongoing.

The Committee note that Officers of the Propco Group are also officers 
of the Company. Cognisant of the conflict of interest that arises in such 
a situation, management are in the process of resolving the shared 
officers. This is planned to be complete by 31 December 2022.  

The previous table is not a complete list of all the 
Group’s accounting issues, judgements, estimates and 
policies, but highlights the most significant ones for 
the period in the opinion of the Audit Committee.

The Committee will also consider future proposals 
in relation to Taskforce on Climate-Related Financial 
Disclosures and challenge management to adopt 
appropriate disclosures in this area from 2022. 

155

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Annual Report 2021 
Fair, balanced and  
understandable assessment 

At the request of the Board and pursuant to its Terms 
of Reference, the Audit Committee has considered 
whether, in its opinion and when taken as a whole, the 
Annual Report is fair, balanced and understandable and 
provides the information necessary for Shareholders to 
assess THG’s position and performance, business model 
and strategy. THG has established internal controls in 
relation to the process for preparing the Annual Report 
including the following:  

• 

• 

Senior Management regularly monitors and 
considers developments in accounting regulations 
and financial reporting and, where appropriate, 
reflects developments in the financial statements. 

The document is drafted by Senior Management 
with overall coordination by a member of the 
Finance team and additional support from external 
advisers to ensure consistency across the relevant 
sections and that the necessary information is 
included for shareholders to assess the Group’s 
position and performance, business model and 
strategy. 

•  Comprehensive reviews of drafts of the document 
are undertaken by Executive Directors, Senior 
Management and external advisers as part of an 
internal verification process which is undertaken 
to ensure accuracy and to assess whether the 
document is fair, balanced and understandable.  

• 

The final draft of the document is reviewed by the 
Audit Committee prior to consideration by the Board.  

Following its review, the Audit Committee advised 
the Board that the Annual Report was, when taken 
as a whole, considered to be fair, balanced and 
understandable and provided the information  
necessary for Shareholders to assess THG’s position  
and performance, business model and strategy.  
The Audit Committee was also satisfied that suitable 
accounting policies have been adopted and appropriate 
disclosures made in the financial statements.

The Viability and Going Concern Statements are  
set out on pages 117-118 of the Strategic Report. 

Risk management and 
internal controls 

In accordance with the Corporate Governance Code 
ultimate responsibility for the Group’s systems of internal 
controls and risk management framework rests with 
the Board. However, pursuant to the provisions of the 
Code and as reflected in its Terms of Reference, the 
Audit Committee has delegated responsibility for the 

ongoing monitoring and review of the Group’s internal 
control systems, including its financial, operational and 
compliance controls, while assisting the Board in its 
annual review of the effectiveness of these systems and 
determining their adequacy (or otherwise). The Audit 
Committee has access to the Company’s independent 
Special Advisors, who provide specialist expertise and 
additional support in areas such as tax, risk, cyber, 
regulatory compliance and governance, to ensure  
the full and effective discharge of its responsibilities.

From the start of the reporting period until the 2021 
AGM, the Audit Committee also worked with the 
Board to ensure the effective management of risk 
within the Group, including determining the Group’s 
overall risk appetite and identifying and monitoring 
principal and emerging risks. This became a defined 
responsibility of the Risk Committee following the 
2021 AGM. The Audit Committee continues to work 
in support of the Board’s risk management strategy 
and in conjunction with the Risk Committee as 
and when it is considered appropriate to do so. 

Information on the Group’s risk management 
framework can be found on pages 105-118 of 
the Strategic Report, together with details of 
the processes and controls which were in place 
throughout the reporting period to manage and 
mitigate risk and provide the Board with the required 
assurance that sound systems of risk management 
and internal controls exist throughout the Group.

Internal Audit

The Audit Committee is responsible for reviewing 
and approving the role and mandate of the Internal 
Audit function while monitoring and assessing the 
effectiveness of its work, including in the overall context 
of the Group’s risk management systems. To ensure 
the reporting line of the Internal Audit function is 
independent of the Executive Leadership Team and is 
suitably positioned to exercise independent judgement, 
it has access to the Audit Committee as and when 
necessary, and the Head of Internal Audit has a direct 
reporting line into the Audit Committee Chair. Further, 
the Audit Committee regularly meets with the Head of 
Internal Audit, in the absence of Senior Management, to 
discuss the effectiveness of the function and to consider 
the actions taken by Senior Management to implement 
its recommendations and support its workings. 

Internal Audit plans include a range of financial and  
non-financial engagements, delivered in an assurance  
or advisory capacity. The Internal Audit plan is risk-based 
and due consideration is given to each of the following 
areas during the planning process; principal risks;  
key divisions and central functions; projects  
and M&A; global site audits; operations and  
commerce. Audit engagements were undertaken 
in each of these areas during 2021.

The annual internal audit plan is subject to detailed 
review by the Audit Committee to ensure alignment 
with key business needs; regular progress updates 
are provided to the Committee which oversees and 
approves the scope of the internal audit plan on a 
quarterly basis. Following due and careful consideration 
of all relevant factors, the Audit Committee is 
satisfied that the Internal Audit function is equipped 
to properly and effectively discharge its duties and 
responsibilities in accordance with the relevant 
professional standards for internal auditors and that 
the internal audit plan itself provides appropriate 
assurances in respect of the financial and non-financial 
controls in place to manage and mitigate the principal 
and emerging risks facing the business (further 
details of which can be found on pages 109-116).

Independence, performance and 
effectiveness of external auditor 

The External Auditor confirmed its independence 
and objectivity from THG during the reporting period 
and both the Audit Committee and the Board are 
satisfied that the External Auditor has adequate 
policies and safeguards in place to ensure its objectivity 
and independence is maintained. When assessing 
the independence of the External Auditor, the Audit 
Committee considered, amongst other things, the 
value of non-audit fees provided by the External 
Auditor, the relationship with the External Auditor as 
a whole and the annual disclosure from the External 
Auditor to discuss the threats to its independence and 
the safeguards applied to mitigate those threats.

In September 2021, Karl Havers was appointed to 
the position of Lead Audit Partner for EY. Karl joins 
the team in reflection of the growth of the Group. 
Jamie Dixon, who had been the Lead Audit Partner 
until this date continues to remain an Audit Partner 
on the EY team. Both audit partners have been 
present at the Audit Committee meetings and met 
with the Audit Committee Chair. The Committee 
welcomes the addition of Karl to the EY audit team.  

In overseeing the External Auditor relationship, the 
Audit Committee is responsible for making formal 
recommendations to the Board on its appointment, 
reappointment and removal, and in this regard 
seeks views from Senior Management on the quality 
and effectiveness of the external audit process.

The effectiveness of the Lead Partner, the audit team, 
their approach to audits, including planning and 
execution, communication, support and value were 
assessed and discussed, and consideration given 
to whether the External Auditor had achieved the 
agreed audit plan or otherwise explained the reasons 
for any departures from it, including any changes 
in perceived audit risks and the work undertaken 
by the External Auditor to address those risks. 

The content of the External Auditor’s Board report 
was also reviewed and monitored, together with 
other communications with the Audit Committee, 
in order to assess whether there was a good 
understanding of THG’s business, and establish whether 
recommendations had been acted upon and, if not, 
the reasons why. As part of the assessment of the 
External Auditor, the Audit Committee considered 
whether it had exercised professional scepticism and an 
appropriate degree of challenge to Senior Management, 
particularly on key accounting and audit judgements.

Additional feedback was sought from various 
participants in the process (primarily the Audit 
Committee itself, the CFO and the Chair and CEO). 

Overall, the effectiveness of the external audit 
process was assessed as performing as expected. 
The Audit Committee concluded it was satisfied 
with the work undertaken by the External Auditor, 
including adequate levels of challenge, during the 
reporting period, with further details on the External 
Auditor’s performance included later in this Report.

The Audit Committee is also responsible for considering 
and approving the terms of engagement and 
remuneration of the External Auditor for both audit 
and non-audit services, and removal of the External 
Auditor. A resolution to propose the re-appointment 
of EY was approved by Shareholders at the 2021 
AGM. When considering whether to recommend 
the re-appointment of the External Auditor, the 
Committee considers a range of factors, including the 
effectiveness of the external audit, the period since 
the last audit tender was conducted, and the ongoing 
independence and objectivity of the External Auditor. 

The External Auditor has been appointed since the 
2011 reporting period to the date of this Annual Report 
and the lead audit partner, Karl Havers, has been in 
post since the start of the audit for the 2021 reporting 
period. Whilst the Audit Committee is aware that 
the initial engagement period for a statutory auditor 
should not exceed 10 years, the Company tenure is 
counted from 1 January 2021 (the first accounting period 
audited following Admission). The Audit Committee 
considers that it would be appropriate to conduct 
an external audit tender by no later than 2030.

During the year, the Audit Quality Review (AQR) team 
from the FRC undertook a review of EY’s audit of 
the Group’s 2020 financial statements. Their report 
was issued in March 2022. The review identified  
some areas for improvement and areas of good 
practice. The Audit committee discussed the review 
findings with EY, reviewed EY’s proposed actions 
to address these findings and is satisfied that these 
changes were implemented for the 2021 audit.

157

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Annual Report 2021 
 
 
 
 
Fees payable to the external auditor

Focus for 2022

During the current financial year, the 
Audit Committee will continue to:

•  Oversee the controls and governance of any 
changes in THG to ensure the continued 
effectiveness and integrity of THG’s systems  
of internal controls and development of THG’s 
internal audit function as THG continues to grow 
and mature, play a key role in understanding 
proposed reform of the Audit profession and  
the potential impact on THG. 

•  Oversee the evolution of the organisation’s control 
environment and the use of technology to enhance 
the operation of controls and harness potential 
opportunities to digitalise and automate controls  
as the framework matures further. 

• 

Ensure the provision of training, development and 
support is relevant to all Directors and the Executive 
Leadership Team, particularly with respect to 
applicable new legislation, regulation and guidance.

The Audit Committee has reviewed and approved a 
policy regarding non-audit work and fees, in relation 
to which please see Note 5 of the Group’s financial 
statements. In order to ensure that the provision of 
non-audit services does not impair the External Auditor’s 
independence or objectivity, this policy requires that 
the Audit Committee pre-authorises any non-audit 
work proposed to be undertaken by the External 
Auditor or, if required urgently between meetings, 
the Chair of the Audit Committee is empowered to 
provide such authorisation. There are certain services 
which cannot be provided by the External Auditor or 
members of its network without the possibility of its 
independence being compromised; it is not therefore 
permissible for the External Auditor to provide 
such services. Non-audit services prohibited under 
independence requirements will not be authorised.

Effectiveness of the Audit Committee

In accordance with the relevant Principles and Provisions 
of the Code, an evaluation was undertaken following 
the end of the reporting period which considered 
not only the collective effectiveness of the Board 
but also the effectiveness of the Board Committees, 
including the Audit Committee.  Further information 
on the evaluation, including how it was conducted, 
is included in the “Board Evaluation” section of the 
Governance Report. The evaluation is a key means 
by which the Company monitors and improves 
Board Committee performance and effectiveness, 
maximising strengths and highlighting areas for further 
development. The evaluation confirmed that the Audit 
Committee continues to be regarded as operating 
effectively and delivers against its Terms of Reference.

On behalf of the Audit Committee

Damian Sanders

Chair of the Audit Committee
20 April 2022

159

THG Tech Offices. 
Media City, Manchester. UK..

160

Annual Report 2021 
 
Risk Committee Report

Composition and meetings

Activities of the Risk Committee

“The newly-incorporated Risk Committee plays  
a key role, together with the Audit Committee,  
in THG’s governance framework and the monitoring 
and oversight of strategic, operational and 
emerging risks, their mitigation and our overall 
group risk appetite. Helping to create,  
retain and sustain long-term value”. 

Zillah Byng-Thorne

Chair of the Risk Committee

Members and attendance

Committee member

Z Byng-Thorne

D Sanders

D Murphy

Position

Chair

Member

Member

Attendance

3/3

3/3

2/3

Having been appointed as Chair of the Risk Committee 
following the 2021 AGM, I have pleasure in introducing 
the Risk Committee Report for the financial year ending 
31 December 2021. 

Prior to the establishment of the Risk Committee, risk 
matters were reported to the Audit & Risk Committee, 
further details of which can be found in the Audit 

Committee Report on pages 153-160. The Terms of 
Reference of the Risk Committee, including its scope 
of duties and responsibilities, are drafted in line 
with current market practice and subject to detailed 
consideration by the Company’s advisers, the Terms  
of Reference were approved by the Board on 30 June 
2021 and took effect from 1 July 2021.

The Committee held three meetings during the 
reporting period, all of which were scheduled.  
A summary of the key activities which the Risk 
Committee undertook during the reporting  
period are as follows: 

• 

• 

• 

• 

• 

 Received and challenged the refresh of 
the principal risks, the THG Enterprise Risk 
Management Framework and Risk Management 
Policy. 

 Received and challenged scheduled risk updates 
outlining both principal and any escalated 
operational risks. The Committee also received 
summary reports and supplementary briefings  
on selected principal risks. 

 Consideration of the development of Group and 
principal risk appetites with specific consideration 
to the assessment of emerging risks. 

 Considered summary reports of escalated 
incidents and instances of fraud, together with 
status of investigations and, where appropriate, 
management actions to remediate issues identified. 

 Review of the results and remedial actions arising 
from the annual Fraud Risk Assessment. 

In addition to these meetings the Risk Committee Chair 
met privately with the Chief Risk Officer (CRO) to discuss 
the continuing development, maturing and embedding 
of THG enterprise risk management framework and 
associated processes. Throughout the reporting 
period and pursuant to the Terms of Reference, the 
Risk Committee Chair, together with other Committee 
members (albeit to a lesser extent), also remained  
in active conversation with key individuals involved  
in the Group’s governance, such as the CEO and the  
Head of Internal Audit.

The Terms of Reference provide that membership of 
the Risk Committee must comprise of at least three 
independent Non-Executive Directors, one of whom 
shall be a member of the Audit Committee and one 
of whom shall, where possible, be a member of the 
Company’s Remuneration Committee. Members of 
the Risk Committee are appointed by the Board upon 
the recommendation of the Nomination Committee 
(in consultation with myself as Risk Committee Chair) 
and are required to have the skills and experience 
appropriate for membership of a Risk Committee, 
with the Risk Committee collectively possessing the 
necessary risk, financial and non-financial competence 
relevant to the sectors in which the Company operates.

The Terms of Reference provide that at least four 
meetings of the Risk Committee shall take place 
annually, at appropriate times in the financial reporting 
and internal audit cycle or as otherwise required; and 
any Risk Committee member, the Chief Risk Officer 
(CRO), CFO, Deputy CFO and Head of Internal Audit 
(HIA) are expected to attend and the CRO may request 
a meeting if they consider it necessary or desirable. 
The External Auditor also attends these meetings. 
As can be seen from the preceding table, three Risk 
Committee meetings took place during 2021, the 
Committee having only been established on 1 July 
2021. Prior to 1 July 2021, three meetings of the Audit 
and Risk Committee took place at which risk-related 
matters and activity were debated and discussed.

Roles and responsibilites 

As detailed in its Terms of Reference and in accordance 
with the requirements of the Code, the Risk Committee 
has been established to support the Board in fulfilling its 
oversight responsibilities by reviewing and monitoring: 

• 

• 

• 

• 

 The principal risks and identifying the emerging 
risks facing the Company and its direct and indirect 
subsidiaries (the “Group”), the likelihood and 
impact of such risks materialising, and the way 
in which such risks are managed and mitigated, 
including the definition and execution of a risk- 
management strategy and associated risk policies.

 The Group’s overall risk appetite, tolerance and 
strategy and the principal and emerging risk 
appetites the Group may be willing to accept  
to achieve its long-term strategic objectives.

 The robustness of the Group’s risk management 
framework, policies and procedures and their 
fitness for purpose when tested against the  
Board’s risk strategy and appetite.

 The annual Fraud Risk Assessment and  
remedial actions.

161

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Annual Report 2021 
 
Risk management and  
internal controls 

In accordance with the FRC’s Guidance on “Risk 
Management, Internal Control and Related Financial 
and Business Reporting” (September 2014), ultimate 
responsibility for the Group’s systems of internal controls 
and risk management framework rests with the Board. 
However, pursuant to the provisions of the Code and  
as reflected in its Terms of Reference, the Risk 
Committee, along with the Audit Committee, has 
delegated responsibility for the ongoing monitoring 
and review of the Group’s risk management and internal 
control systems, including its financial, operational and 
compliance controls. 

The Committees have also delegated responsibility for 
monitoring and review of the processes and procedures 
in place to manage or mitigate principal risks and 
to identify emerging risks and review and assess the 
Company’s risk appetite and associated stress testing 
whilst assisting the Board in its annual review of the 
effectiveness of these systems and determining their 
adequacy (or otherwise). 

The Risk Committee has access to the Company’s 
independent Special Advisors, who provide specialist 
expertise and additional support in areas such as tax, 
risk, cyber, regulatory compliance and governance, 
to ensure the full and effective discharge of its 
responsibilities.

Information on the Group’s risk management framework 
can be found on pages 105-118 of the Strategic Report, 
together with details of the processes and controls 
which were in place throughout the reporting period 
to manage and mitigate risk and provide the Board 
with the required assurance that sound systems of risk 
management and internal controls exist throughout  
the Group. 

The Viability Statement is set out on pages 117-118  
of the Strategic Report.

THG risk team

The Risk Committee is responsible for reviewing and 
approving the role and mandate of THG Risk Team 
whilst monitoring and assessing the effectiveness of its 
work, including in the overall context of the Group’s risk 
management systems. To ensure the reporting line of 
the CRO and THG Risk is independent of the Executive 
Leadership Team and is suitably positioned to exercise 
independent judgement, the CRO has access to the  
Risk Committee as and when necessary.

Focus for 2022

During the current financial year, the Risk Team 
Committee will continue to:

• 

• 

• 

 Oversee the continued embedding of the revised 
THG Enterprise Risk Management Framework  
and maturing of the management and reporting  
of principal and operational risks. 

 Monitor the application of group risk appetite and 
the identification and quantification of emerging 
risks and the business response. 

 Working in partnership with the Audit Committee 
to consider the ongoing enhancements to the 
systems of internal control.

On behalf of the Risk Committee

Zillah Byng-Thorne

Chair of the Risk Committee
20 April 2022

163

THG Experience 
Hale Country Club & Spa. 
Manchester. UK.

164

Annual Report 2021Nomination Committee Report

“The Nomination Committee considers the Board to be  
well-placed to guide the Company through the next stage  
of its corporate governance journey. However, it will continue 
to monitor Board composition throughout 2022 to ensure its 
balance of skills, knowledge, diversity and experience support 
the effective execution of Group strategy and promote the 
generation of long-term, sustainable shareholder value.” 

Dominic Murphy

Chair of the Nomination Committee

Members and attendance

Co mmittee member

Position

Attendance

Dominic Murphy

Zillah Byng-Thorne

Iain McDonald

Chair

Member

Member

3/3

3/3

3/3

I am pleased to present the Nomination Committee 
Report for the 2021 reporting period. As noted in 
last year’s Report, the Nomination Committee was 
established as part of the Company’s Admission 
preparations and therefore 2021 represented the first 
full year the Committee was in operation to review and 
monitor those key areas of governance which fall within 
its scope of responsibilities.

The Nomination Committee operates under formal 
and transparent Terms of Reference which are available 
on the Company’s website. In accordance with the 
principles of good corporate governance, the Terms 
of Reference incorporate the relevant provisions of 
the Code in respect of Board composition, succession 
and evaluation and reflect best practice applicable 
to a company of THG’s size, nature and stage of 
development.

Role and responsibilities

Composition and meetings

The Terms of Reference of the Nomination  
Committee provide that, in line with the relevant  
Code provision, a majority of Committee members 
should be independent NEDs and the Nomination 
Committee Chair should be either the chair of the  
Board or an independent NED. As detailed in the 
Governance Report, Dominic Murphy and Zillah Byng-
Thorne are deemed to be independent and thus 
fulfil these criteria, with Dominic Murphy having been 
appointed as Nomination Committee Chair on the 
establishment of the Committee. Biographies of all 
Committee members can be found on pages 133-136 
 of the Governance Report.

The Terms of Reference further provide that at least  
two meetings of the Nomination Committee take  
place annually and at such other times as required  
by the Nomination Committee Chair or as requested  
by any member of the Committee should they consider  
it necessary. The Nomination Committee met on three 
occasions during the 2021 reporting period, with two 
scheduled meetings taking place in April and November 
and a further meeting also taking place in November 
to consider and approve the appointment of Andreas 
Hansson to the Board (further details on which follow). 
While only members are entitled to attend meetings 
of the Nomination Committee, others (such as the 
Independent Chair, the CEO, Chief People Officer  
or relevant external advisers) may be invited to attend  
as and when it is considered desirable.

The Nomination Committee is cognisant of its 
responsibility to ensure that the Group’s leadership 
needs are satisfied to allow it to compete effectively 
in the marketplace and recognises that to properly 
and fully discharge such responsibility it must be 
fully apprised of the strategic direction of the Group 
and the challenges, commercial and otherwise, 
which THG does or could face. To ensure the 
relevant insight is shared with all Board members, 
comprehensive commercial and market updates are 
provided by Senior Management at monthly Board 
meetings, together with regular strategic briefings. 

The Nomination Committee is considered well-placed 
to keep the structure, size and composition of the 
Board under ongoing review (with particular regard 
to its balance of skills, knowledge, experience and 
diversity and also the balance of Executive Directors/
NEDs) and suggest any changes which it believes are 
required. In doing so the Committee has due regard 
to the need for the necessary succession planning 
to be undertaken and, as and when it considers 
appropriate, makes recommendations to the Board 
in respect of both Executive Directors and NEDs 
and also from a Senior Management perspective.

As detailed in this Report, the search for an independent  
chair commenced during the 2021 reporting period 
to ensure that, in compliance with the Code, a clear 
division of responsibility was established between  
the leadership of the Board and the executive  
leadership of the business and Charles Allen was 
subsequently appointed to the position on 22 
March 2022. In light of this appointment and the 
Independent Chair’s specific mandate to, amongst 
other things, enhance Board composition by improving 
its independence and diversity, it is expected that 
membership of the Board will be subject to ongoing 
review over the coming months to ensure that  
a suitably-equipped leadership team is in place 
to drive and navigate the Company through the 
next stage of its corporate governance journey.

165

166

Annual Report 2021Activities of the Nomination Committee

Board composition

Following a review of the skills, knowledge and 
experience on the Board and its Committees and 
consideration of overall independence in the second 
half of 2020, it was identified that the appointment 
of additional NEDs, possessing prior listed company 
experience and expertise in areas such as remuneration 
and governance, would serve to enhance the Board’s 
composition. Accordingly, and as disclosed in the 2020 
Annual Report, the Board and Senior Management 
received a number of candidate recommendations from 
their professional networks and a shortlist of potential 
appointees was agreed. Extensive interviews, involving 
all Board members, were undertaken and Tiffany 
Hall was subsequently appointed to the Board as an 
independent NED on 12 January 2021. In accordance 
with the relevant Code provisions, this appointment 
was made on the basis of merit and objective criteria, 
including with regard to the promotion of, amongst 
other things, gender diversity. 

Board composition remained subject to ongoing 
oversight by the Nomination Committee throughout 
the 2021 reporting period to ensure the Group’s 
leadership needs were met and its strategic goals 
could be effectively executed. Against this background 
and in light of the positive financial and trading 
collaboration developing between the Company 
and Softbank, it was deemed appropriate to appoint 
a Softbank representative to the Board, noting that 
the partnership presented expansive collaboration 
opportunities amongst the parties and their respective 
affiliates. Andreas Hansson was subsequently identified 
as a suitable candidate for the position of NED and 
appointed to the Board on 26 October 2021, although, 
having recently stepped down from Softbank, his 
continued directorship is no longer in a Shareholder 
representative capacity.  

Additionally, and further to an ongoing review of 
corporate governance arrangements, the need for 
an independent chair was recognised and thereafter 
became a principal area of focus for the Nomination 
Committee during the 2021 reporting period (and 
into 2022). Russell Reynolds Associates were engaged 
to assist in this process and formally appointed to 
undertake the search for a new independent chair. The 
Nomination Committee subsequently identified Charles 
Allen as the most suitable candidate for the position 
and recommended him to the Board for appointment. 
In making this recommendation the Nomination 

Committee had given keen consideration to candidate 
shortlists while engaging in significant deliberations 
around, for example, relevant experience, knowledge 
and skillsets and whether shortlisted candidates could 
be viewed as the “right fit” for THG. Face-to-face 
interviews with shortlisted candidates were undertaken 
by members of the Nomination Committee and other 
NEDs and Senior Management participated in the 
process to the extent considered appropriate. Following 
Board consideration and approval, Charles Allen was 
appointed to the Board as Independent Chair on 22 
March 2022. 

The Nomination Committee further reviewed Board 
composition and performance in advance of the 
2021 AGM and, as a result of its deliberations, 
recommended to the Board that all Directors be 
put forward for annual election by Shareholders.

Committee composition

Under its Terms of Reference, the Nomination 
Committee is mandated to make recommendations 
to the Board concerning Board Committee 
membership and consideration thereof represented 
a key agenda item for the Committee during the 
first half of the 2021 reporting period. The time 
commitment expected of Board members was 
a significant factor in the Nomination Committee’s 
assessment of Board Committee composition, 
together with the external commitments of NEDs. 

As a result of this review, the Nomination Committee 
recommended that changes be made to the 
composition of a number of Board Committees, 
the objective of which was to enhance certain 
corporate governance arrangements and also 
ensure optimum utilisation of NEDs’ skillsets and 
experience while streamlining Board Committee 
commitments as considered appropriate. The Board 
accepted the recommendations of the Nomination 
Committee and the requisite membership changes 
took effect immediately following the 2021 AGM.

Key changes included: Damian Sanders stepping 
down as chair of the Remuneration Committee (but 
remaining a member) and being replaced by Tiffany 
Hall who had extensive remuneration experience and 
had served as a remuneration committee chair for 
more than 12 months, as required under the Code; 
and Iain McDonald stepping down from membership 

of the Audit Committee (previously named the 
Audit and Risk Committee) to ensure independent 
oversight and challenge with respect to the Group’s 
risk management framework, internal controls and 
financial statements and Code compliance vis-a-vis 
Audit Committee membership. As disclosed in the 
2020 Annual Report, it was also considered appropriate 
to separate the Audit and Risk Committee into two 
Board Committees during the 2021 reporting period 
and a new Risk Committee was established, comprising 
independent membership, to assist the Board in its 
oversight of risk and to advise on overall risk appetite, 
tolerance and strategy. Whilst Zillah Byng-Thorne was 
appointed chair of the Risk Committee, she stood 
down as chair of the Audit Committee (but remained 
a member), thereby streamlining the scope of her chair 
responsibilities in a manner deemed appropriate.

Board evaluation

During the 2021 reporting period the Company engaged 
a third party to provide an online digital platform 
through which it undertook a formal and rigorous Board 
evaluation in the first quarter of 2022. This evaluation 
was aligned with best market practice and the content 
tailored, as appropriate, to the specific requirements 
of the Company. This ‘paper’ evaluation supplemented 
a SID-led discussion on general chair and Board 
performance which had previously taken place amongst 
the NEDs, with consistent themes emerging from both. 

The current form and content of monthly Board 
meetings was an area highlighted for consideration, 
including a proposal to streamline and invert the 
standard Board agenda by, for example, restricting  
the more fulsome divisional updates to a quarterly  
basis and thereby allowing increased focus on key topics 
such as People, Sustainability and Investor Relations.  
It was further proposed that Board meeting invitations 
be extended to a broader base of external advisers,  
as and when deemed fitting, to allow relevant market 
and commercial knowledge and insight to be shared.  
It was accepted that, from a Board meeting perspective, 
the Company continues to transition from a private 
company to that of a PLC and it is expected that 
Board meeting content and agendas will continue to 
naturally evolve as the Board collectively matures and 
in light of the appointment of the Independent Chair.

It was also acknowledged that there should be more 
focus on succession planning (from both a Board 
and Senior Management perspective) and Group 
strategy. The decision to appoint an independent 
chair was viewed as a positive step at this stage in 
the Company’s corporate governance journey and, 
whilst it was recognised that a strong talent pool 
had been developed within the business, it was 
noted that recruiting, developing and retaining top 
talent was key to the Group’s future success.

While the overall conclusion was that the Board and its 
Committees continue to function in an effective manner, 
the intention is that the results of the evaluation will 
be reviewed and considered in detail by the CEO and 
Independent Chair, following which the relevant actions 
and decisions will be taken to address the key items 
raised, as considered appropriate, and to ensure the 
ongoing effectiveness of the Board and its Committees.

As detailed in the Governance Report and taking into 
account a number of factors, including the appointment 
of the Independent Chair and the practical division 
of duties and responsibilities ongoing between the 
Independent Chair and the CEO, it is recognised that 
detailed consideration must be given to the timing, 
structure and content of the next Board evaluation. 
While no decisions have been taken at the present 
time, the Nomination Committee (and the Board 
collectively) is cognisant of the need to keep a 
watching brief on the situation and, at the relevant 
time, an appropriate evaluation will be conducted 
to ensure Board members continue to contribute and 
work together effectively.  

The Board believes the evaluation process to be 
a critical component of good governance and, in 
accordance with the Code and as disclosed in the 2020 
Annual Report, commits to conducting an evaluation 
of the performance of the Board, its Committees, 
the Independent Chair and individual Directors on 
an annual basis. Further and as also disclosed in 
the 2020 Annual Report, an externally facilitated 
review will be undertaken within three years 
of Admission (noting that the relevant Code requirement 
strictly only applies to FTSE 350 companies).

167

168

Annual Report 2021 
 
Diversity

Focus for 2022

Diversity and inclusion continue to be key commitments 
of THG and will remain as such in both the ongoing 
evolution of THG’s corporate culture and in the 
consideration of all future Board appointments. The 
Nomination Committee recognises the importance and 
associated benefits of diversity and takes seriously its 
responsibility, pursuant to its Terms of Reference, to 
ensure the promotion of, amongst other things, diversity 
of gender in the context of both Board appointments 
and succession planning.  

The Nomination Committee will continue to closely 
monitor Board composition throughout 2022. 
Appointments will continue to be made based 
upon merit and against objective criteria to ensure 
the best individual, who is the “right fit” for THG, is 
appointed to the role in question but, as required 
by the Code, always with cognisance of the need 
to promote, amongst other things, diversity of 
gender and social and ethnic backgrounds. 

As was the case in 2021, the Nomination Committee 
will convene ahead of the AGM to consider overall 
Board composition, including the breadth of skills, 
knowledge, experience and diversity. The performance 
of individual Directors will be considered as part of 
this review, including the time committed to fully and 
effectively discharge the duties and responsibilities 
imposed upon them as Directors of the Company, 
following which the Nomination Committee will 
make the requisite recommendations regarding 
their re-election (or otherwise) to the Board.

From a general workforce perspective, the Group’s 
D&I Committee provides a platform for employees 
across the entire Group and explores ways in which 
the Company can further improve the employee 
journey and workplace culture to ensure a truly 
inclusive workplace exists, and is suitably nurtured, 
within THG. The D&I Committee reports directly 
into the Group’s Chief People Officer, who ultimately 
oversees diversity of workforce and in turn attends 
the monthly Board meetings and reports to the 
Board collectively on relevant People initiatives. 

Further details on the Group’s approach to D&I, 
including the activities of the D&I Committee and 
the gender diversity breakdown required pursuant 
to section 414C of the Companies Act, can be 
found in the Governance Report on page 129.

Notably, one of the headline strategic goals of the 
Company’s 2030 Sustainability Strategy, launched 
during the 2021 reporting period, is the promotion 
of policies and practices that are inclusive for all at 
THG and further information on this is contained 
in the section entitled “Our Stakeholders and s172 
Statement” on pages 73-86 of this Annual Report.

On behalf of the  
Nomination Committee

Dominic Murphy

Chair of the Nomination Committee
20 April 2022

169

THG Staff Gym 
THG ICON Campus, Manchester. UK.

170

Annual Report 2021 
 
Related Party  
Committee Report

Members and attendance

Committee member

Position

Attendance

Zillah Byng-Thorne

Damian Sanders

Chair

Member

3/3

3/3

Dominic Murphy

Former Member

1/1*

*Further to a review of Board Committee composition during the reporting period, Dominic Murphy 
stepped down as a member of the Related Party Committee following the 2021 AGM.

Welcome to the Related Party Committee Report for the 
2021 financial year. Having now served my first full year 
as Chair, I am pleased to report that throughout 2021 the 
Committee continued to play a key role in the Group’s 
corporate governance infrastructure and oversaw and 
scrutinised those matters which fell within its scope 
of responsibility (further details of which are included 
below).

As disclosed in last year’s Annual Report, prior to 
Admission THG divested the Propco Group, which owns 
property assets occupied and utilised by the Company 
and its operating businesses. As the Propco Group  
is wholly owned by Matthew Moulding, CEO of and  
a major shareholder in the Company, the divestment 
was overseen and approved by the independent NEDs 
to ensure both actual and potential conflicts of interest 
arising from the transaction were properly managed 
and resolved. The lease arrangements which operated 
between the Propco Group and THG and its operating 
businesses prior to the Propco transaction continue  
to remain in place and no material changes occurred  
in 2021.

Role and responsibilities 

In seeking to comply with the spirit of the Code 
and in accordance with the principles of good 
corporate governance, the Board-constituted 
Related Party Committee was established post-
Admission to oversee and approve Related Party 
Transactions. In doing so and pursuant to its Terms 
of Reference, the Committee is required to consider 
whether any such transaction is both fair and 
reasonable and in the best interests of the Group. 

The general position is that no Related Party 
Transaction may be authorised or implemented by 
the Board unless it has been positively recommended 
by the Related Party Committee. The Terms of 
Reference do, however, contain a carveout which 
allows the Board to resolve that in respect of 
certain categories of Related Party Transactions, 
and where considered to be in the best interests 
of the Group, the views of the Committee are 
of a recommendary nature and not binding. 

The Board is cognisant of the need to demonstrate that 
appropriate and stringent governance arrangements 
are in place in respect of both existing and potential 
conflicts of interest. Accordingly, the effectiveness of 
the Related Party Committee is considered through 
Board discussions and, as required under its Terms of 
Reference, by the Committee itself through reviews of 
both its own performance and its Terms of Reference. 

Composition and meetings

Officers of the Company 

Aligned with the purpose and objectives of the Related 
Party Committee, its Terms of Reference provide that 
membership must comprise wholly of independent 
NEDs. As SID, I have been appointed as Chair of the 
Related Party Committee and other members are 
appointed by the Board upon the recommendation of 
the Nomination Committee (and in consultation with 
myself). 

At the start of the reporting period Dominic Murphy, 
an independent NED, was a member of the Related 
Party Committee. However, following certain Board 
Committee changes which sought to both enhance the 
Group’s corporate governance arrangements and ensure 
the most effective application of the Board’s skillsets and 
experience, Dominic stepped down from the Related 
Party Committee following the 2021 AGM. Current 
membership of the Related Party Committee therefore 
comprises myself as Chair and Damian Sanders, also an 
independent NED.

The Terms of Reference further provide that meetings of 
the Related Party Committee shall be held at such times 
as required by myself, as Chair, or at the request of any 
other Committee member. The inaugural meeting of the 
Related Party Committee took place in March 2021, with 
a further two meetings held in June and December. 

Activities of the Related Party Committee

During the reporting period, the arrangements between 
the Company and the Propco Group continued to be 
subject to ongoing oversight and monitoring by the 
Related Party Committee. Further, as Chair, I engaged 
with Senior Management as and when I felt it necessary 
to do so to ensure that arrangements in respect of 
the Propco Transaction were properly considered 
and understood by the Related Party Committee.

The key areas considered by the Related Party 
Committee during the period are as follows:

Officers of the Propco Group are also officers  
of the Company. Cognisant of the conflict of  
interest that arises in such a situation, management  
are in the process of resolving the shared officers.  
This is planned to be complete by 31 December 2022.  

Capital expenditure 

Capital expenditure incurred by the Company on 
properties leased from the Propco Group – the rationale 
for the spend incurred in the year and the nature of the 
work completed. The Committee concluded that the 
nature of works and level of spend were appropriate.

Dilapidations provision 

The dilapidations provision included at 31 December 
2021 in respect of restoring properties to their original 
condition at the end of the lease term was shared 
with the Committee. Before any spend is committed 
this will be approved in advance by the Committee. 

Schedule of leases 

The leases in place were entered into prior to  
the IPO and therefore prior to the formation of the 
Related Parties Committee. A summary of all such 
leases and terms was presented to the Committee. 
The leases and terms therein were reviewed. 

A summary of the rent payable together with the 
market rent at inception was also reviewed.  Actual 
rent at the time of inception varied when compared 
with market rent at this time. The Committee 
subsequently reviewed current market rent 
information provided by THG Property specialists 
and concluded that the actual rents were appropriate 
when reviewed across the portfolio as a whole. 

171

172

Annual Report 2021External review 

Other items 

The details of THG’s donation to The Moulding 
Foundation were also approved by the Committee.  
The donation is paid by THG in lieu of Matthew 
Moulding receiving a salary. 

As Chair, I am confident that the Related Party 
Committee will continue to fully and effectively 
discharge its responsibilities during 2022. We will 
continue to rigorously evaluate all Related Party 
Transactions and ensure that, as required by our 
Terms of Reference, they are conducted on standard 
commercial terms.

During the year management commissioned a specialist 
report to review transactions between the Company 
and the Propco Group. The Related Party Committee 
reviewed the report and were satisfied that no items of 
concern were identified. The Group are committed to 
building on our governance in this area and strive for 
best practice, the report will be used to further enhance 
the Related Party governance already in place. 

Management charge

A management charge is levied by THG to Propco 
including fixed costs for several services provided.  
The charge for 2021 was approved by the Committee.

Separation of the Group 

In readiness for the internal separation of the Group,  
the Company is looking to seek consent from the  
Propco Group to reassign and sublet a number of 
leases to alternative THG entities. The Related Party 
Committee challenged whether there were any changes 
to the previously agreed lease terms. It was confirmed 
that there are no variations. The Committee approved 
THG to progress with obtaining consent to alter.

On behalf of the Related 
Party Committee

SIGNATURE

Zillah Byng-Thorne

Chair of the Related Party Committee
20 April 2022

173

THG Studios Reception 2 
Manchester. UK.

174

Annual Report 2021Sustainability Committee Report

Iain McDonald

Chair of the Sustainability Committee

The 2030 Sustainability Strategy was subsequently 
formalised and publicly disclosed at the Company’s 
Capital Markets Event in October 2021. Whilst further 
information on the 2030 Sustainability Strategy can be 
found below and in the sustainability section on pages 
87-104, key milestone targets, flowing from headline 
strategic goals, were announced at this time and 
included: 

• 

• 

Members and attendance

Committee member

Position

Attendance

Iain McDonald

Chair

Tiffany Hall

P Pratt

S Whitehead

Former Member*

Member ** ***

Member ***

4/4

3/3

2/2

4/4

* Tiffany Hall was appointed to the Sustainability Committee following its first meeting in  
2021 but subsequently stepped down from the Board, and as a member of the Committee,  
for family reasons on 18 March 2022. 

**Phil Pratt was appointed to the Sustainability Committee upon joining the Company in July 2021. 

*** Phil Pratt and Steven Whitehead sit on the Sustainability Committee in their respective capacities  

as Chief Sustainability Officer and Group Commercial Director.

As Chair of the Sustainability Committee, I am delighted 
to once again introduce the Sustainability Committee 
Report for the period under review. 2021 has been  
a pivotal year for THG from a sustainability perspective 
with a number of new and exciting initiatives having 
been rolled-out across the business and certain  
goals and targets, underpinned by science,  
data and technology, validated and published. 

In last year’s Annual Report & Accounts we disclosed 
that a review of THG’s sustainability strategy was 
underway, the principal objectives of which were to: 

(i) determine the adequacy of the goals and targets 
identified to address the principal risks, impacts and 
opportunities facing the Group; and (ii) ensure the 
Company was well-positioned to embed best practice 
within its operations. I am pleased to report that 
significant progress was made in this regard during 
the reporting period, including robust engagement 
with investors, partners and wider stakeholders, and, 
following detailed consideration, it was acknowledged 
that a forward-looking and progressive strategy was 
required which would both serve to protect the Group’s 
licence to operate and promote value creation. 

• 

• 

• 

• 

• 

The publication of a net zero roadmap,  
aligned to science-based targets, by 2022. 

The offset of all Company historical operational 
emissions by 2025. 

The transition to 100% renewable electricity  
for all THG operations by 2025. 

The implementation of a progressive Human  
Rights Policy by 2023. 

The commitment of all suppliers to THG’s  
ethical sourcing standards by 2025. 

It is anticipated that THG Eco will play a critical role 
in delivery of the 2030 Sustainability Strategy – not 
only providing the building blocks of the Group’s 
commitment to long-term sustainable growth but  
with a focus on creating long-term value for all  
relevant stakeholders and the eco-systems within which 
the Group operates through innovative solutions to 
societal issues. Additional information on THG Eco can 
be found in the sustainability section on pages 87-104 
and on the Company’s website.

Role and responsibilities 

The Sustainability Committee was established to  
ensure that the Group has appropriate and effective 
strategies, policies and operational controls in place  
to conduct its business in a responsible and sustainable 
manner and to ensure it is properly accountable in 
respect of sustainability and ESG targets. 

Pursuant to its Terms of Reference, key duties  
of the Sustainability Committee include: 

•  Assessing the Group’s performance in implementing 
the 2030 Sustainability Strategy and policy and 
recommending changes, as appropriate, to reflect 
both best practice and global developments  
in sustainability. 

Reviewing and monitoring the Group’s systems, 
strategies, policies and targets in relation to, 
amongst other things, energy and carbon 
management, climate change, supply chain,  
waste and recycling, employee wellbeing,  
and diversity & inclusion. 

Reviewing and monitoring the systems for 
compliance with applicable sustainability-related 
legislation, regulations, standards and guidance  
and confirming compliance therewith. 

Additionally, the Sustainability Committee is responsible 
for monitoring Senior Management’s assessment of the 
health, safety, security, environmental and social impacts 
resulting from THG’s operations with, notably, specific 
reference to the impact on the Group’s employees, 
suppliers, contractors and host communities. As is the 
case with the other Board Committees, the Sustainability 
Committee may obtain professional advice on any 
matter it deems necessary and also access any resources 
required for it to properly carry out its role (including the 
Company’s Special Advisors).

Composition and meetings

The Terms of Reference of the Sustainability Committee 
provide that members of the Committee shall be 
appointed by the Board, upon the recommendation  
of the Nomination Committee, and membership  
shall comprise at least three members, one of whom 
shall be a NED and all of whom must possess the  
skills and experience appropriate for membership.  
In accordance with these requirements, membership  
of the Sustainability Committee is as follows: Iain 
McDonald (a NED and the Sustainability Committee 
Chair), Phil Pratt (Chief Sustainability Officer) and Steven 
Whitehead (Group Commercial Director), and Tiffany 
Hall was a member of the Committee until she stepped 
down from the Board for family reasons on 18 March 
2022. 

The Terms of Reference of the Sustainability Committee 
provide that at least three meetings of the Committee 
shall take place annually and at such other times as 
the Chair may require, although any member of the 
Committee may request a meeting if they consider 
it necessary or desirable. As can be seen from the 
foregoing table, four meetings of the Sustainability 
Committee took place during the reporting period and 
it is anticipated that, in recognition of the Group’s robust 
sustainability commitments, it will continue to convene 
in excess of the stated requirements.

175

176

Annual Report 2021 
Activities of the 
Sustainability Committee 

A summary of the key activities which the 
Sustainability Committee undertook during 
the reporting period is as follows: 

•  Approval of THG’s Environmental Policy. 

•  Approval of THG’s 2030 Group  

Sustainability Strategy. 

•  Update on activities relating to the  
company’s ethical trade initiatives. 

• 

Review of the development of the  
THG Eco proposition. 

•  Delivery of strategic acquisitions under 
THG Eco, including (more:trees) and 
two plastic recycling companies.

Focus for 2022 

During the current financial year it is anticipated 
that key areas of focus for the Sustainability 
Committee shall be as follows: 

Sustainability roadmaps 

It is expected that the Sustainability Committee 
will review and approve the Company’s roadmaps 
to achieving the targets set out in the sustainability 
strategy, determining that THG has the correct 
measures and processes in place to deliver on the 
ambitions. A key priority will be the approval of 
the company’s Net Zero roadmap and submission 
of science based targets to SBTi for validation.

Supply chain 

The committee will continue to oversee activities 
relating to ethical trade and monitoring of suppliers. 

THG Eco 

During 2022, the Sustainability Committee will work with 
the Board to establish a route to market for THG Eco, 
evolving the proposition further and adding services 
to the portfolio that will not only support THG to 
meet its sustainability targets, but will also enable the 
Company to affect positive environmental change at 
scale by offering services to third-party organisations. 

On behalf of the  
Sustainability Committee

SIGNATURE

Iain McDonald

Chair of the Sustainability Committee
20 April 2022

177

178

Annual Report 2021 
 
 
 
Directors’ Remuneration Report

“The Remuneration Committee recognises that as we 
move into our second full year as a listed business 
we need to evolve the Remuneration Policy to 
ensure it is fit for purpose, future-proof and drives 
long-term value creation for shareholders.” 

Damian Sanders

Interim Chair of the 
Remuneration Committee

Members and attendance

Committee member

Position

Attendance

Tiffany Hall

Damian Sanders

Dominic Murphy

Iain McDonald

Former Chair² 

Interim Chair²

Member

Member

Zillah Byng-Thorne

Former Member

5/5¹

4/5¹

5/5

4/5

0/1¹

1 Further to a review of Board Committee composition during the 
2021 reporting period, the following changes took effect immediately 
following the 2021 AGM: (i) Damian Sanders stepped down as 
Remuneration Committee Chair and was replaced by Tiffany Hall;
and (ii) Zillah Byng-Thorne stepped down as a member of the 
Remuneration Committee.

2 Tiffany Hall subsequently stepped down from the Board and as 
Remuneration Committee Chair for family reasons on 18 March 2022
and Damian Sanders became Interim Chair with effect from this date. 

Role and responsibilities

The Remuneration Committee’s Terms of Reference, 
available on the Company’s website, continue 
to reflect current statutory requirements and 
best practice applicable to a company of THG’s 
size, nature and stage of development. 

In addition to setting the Remuneration Policy for 
Executive Directors, the Remuneration Committee has 
responsibility for determining the remuneration package 
of each Executive Director (and the Chair) within the 
terms of the agreed Remuneration Policy. In doing 
so, it must ensure that its remuneration policies and 
practices not only support the Company’s strategy and 
promote long-term sustainable success but also allow 
the use of discretion to override formulaic outcomes.

Pursuant to its Terms of Reference, other key 
duties of the Remuneration Committee include:

• 

• 

• 

approving the design of, and determining 
targets for, any performance-related pay 
schemes operated by the Company and 
the payments made thereunder;

reviewing the ongoing appropriateness and 
relevance of the Remuneration Policy, together with 
the approach to implementation, in the context 
of pay policies and practices across the wider 
workforce and the Group’s culture, while consulting 
with, and seeking approval from, Shareholders 
(and other stakeholders) as appropriate; and

reviewing and having regard to pay and 
employment conditions across the Company 
and/or Group as a whole, including those 
of the Executive Leadership Team.

Revised Remuneration Policy  
and new LTIP

The Remuneration Committee recognises that
as THG moves into its second full year as a listed 
business the Remuneration Policy must evolve as 
appropriate to ensure it remains fit for purpose. 
Furthermore, as detailed in the Directors’ Remuneration 
Report included within the 2020 Annual Report, the 
Remuneration Committee has always intended to
review the appropriateness of introducing a new LTIP 
with the aim of future-proofing the Remuneration Policy 
for the medium term. Accordingly, we are proposing 
to make an amendment to the Remuneration Policy to 
incorporate a LTIP, subject to the requisite Shareholder 
approval being obtained at the AGM. John Gallemore 
will participate in the new LTIP under which annual 
awards of up to 250% of base salary (or up to 300%
of base salary in exceptional circumstances) will 
be granted. Awards will be subject to stretching 
performance targets measured over a three-year period, 
with a further two-year post-vesting holding period 
applying in line with the relevant Code requirement 
and market best practice. Matthew Moulding will not 
participate in any future long-term incentives given his 
material shareholding in the business.

A further amendment will be made to future-proof the 
shareholding requirement element of the Remuneration 
Policy for any future incoming Executive Directors who, 
in line with typical market practice, will be required to 
build up and subsequently retain a shareholding of at 
least 200% of salary over a five-year period from the date 
of their appointment to the Board.

Interim Chair’s statement

As Interim Chair of the Remuneration Committee, I 
am pleased to introduce the Directors’ Remuneration 
Report for the 2021 financial year. I would like to thank 
Tiffany Hall for her contribution as Remuneration 
Committee Chair, from the 2021 AGM until she stepped 
down from the Board for family reasons on 18 March 
2022, and also take this opportunity to restate the 
Remuneration Committee’s ongoing commitment to 
ensuring that the Company’s leadership is suitably 
motivated and incentivised to deliver long-term 
sustainable growth and success for Shareholders.

This Directors’ Remuneration Report has been 
prepared in accordance with The Large and Medium-
sized Companies and Groups (Accounts and Reports) 
Regulations 2008 (as amended), the Listing Rules 
and the Code and is divided into three sections:

• 

• 

• 

this annual statement from me, the Interim 
Chair of the Remuneration Committee;

the revised Remuneration Policy which 
will be put to a binding Shareholder 
vote at the forthcoming AGM; and

the Annual Report on Remuneration which 
sets out payments made to Directors in the 
2021 reporting period and which is subject to 
an advisory Shareholder vote at the AGM.

2021 remuneration outcomes

No performance-related pay awards were made
in 2021 since both Matthew Moulding and John 
Gallemore waived their entitlement to participate
in the annual bonus plan for the reporting period
and no LTIP was in place.

No salary increases were awarded during the 2021 
reporting period and, as was the case for the 2020 
financial year, both Matthew Moulding and John 
Gallemore waived as much as was legally permissible 
of their base salary in return for the Group making 
charitable donations of similar value.

Appointment of Independent Chair

I am delighted that Charles Allen joined the Board as 
Independent Chair effective from 22 March 2022. The 
Remuneration Committee was consulted in relation to 
his remuneration prior to the appointment being made 
and this will be operated in line with the proposed 
revised Remuneration Policy.

179

180

Annual Report 2021Remuneration for 2022

AGM

A review of THG’s sustainability strategy was undertaken 
during 2021, involving robust engagement with 
investors, partners and wider stakeholders, to ensure 
the Group had appropriate and effective strategies, 
policies and operational controls in place to conduct 
its business in a responsible manner (including 
performance against the 2030 Sustainability Strategy 
and in relation to ESG matters more generally). From 
a remuneration perspective, a notable outcome of this 
review was the setting of sustainability-linked objectives, 
from 2022 onwards, for the Chief Executive Officer 
and members of the Executive Leadership Team and 
Senior Management Team, with such objectives directly 
impacting remuneration through the annual bonus 
outcome. The decision to set such sustainability-linked 
objectives evidences the continued evolution of the 
Group’s commitment to link remuneration with the 
successful delivery of its strategy, whilst also providing 
the appropriate levels of incentivisation to ensure the 
long-term creation of sustainable Shareholder value. 

There are no proposed changes to the structure of the 
remuneration packages of Matthew Moulding and John 
Gallemore for the 2022 reporting period, save for the 
introduction of the LTIP for John Gallemore, details of 
which are set out in the following pages.

In line with the Remuneration Policy, annual bonus 
awards will be granted with a maximum opportunity of 
100% of base salary for Matthew Moulding and John 
Gallemore. The measures and weightings for the 2022 
bonus awards will be: 

•  Group Sales (20%);
•  Group adjusted EBITDA (30%);
• 
• 
• 

Ingenuity Commerce Sales (15%);
Ingenuity Commerce adjusted EBITDA (15%); and 
strategic objectives including ESG metrics (20%).

Subject to obtaining the requisite Shareholder approval 
at the AGM, a LTIP award of up to 250% of salary will 
be made to John Gallemore in 2022 under the revised 
Remuneration Policy. This award will be subject to 
stretching financial and strategic performance targets 
which will be disclosed at the time of grant. It will vest 
three years after grant and be subject to a further two-
year holding period. 

On behalf of the Board, I would like to thank 
Shareholders for their continued support and I
look forward to meeting with them at the forthcoming 
AGM. In the meantime, I am always happy to hear
from Shareholders and can be contacted via the 
Company Secretary in relation to any questions on 
this Directors’ Remuneration Report or on Group 
remuneration queries more generally.

On behalf of the
Remuneration Committee

Damian Sanders

Interim Chair of the Remuneration Committee 
20 April 2022

181

182

Annual Report 2021 
 
Remuneration Policy

Introduction

As previously detailed, the following Remuneration Policy will be put to a binding Shareholder vote at the AGM and 
will apply for the remainder of the three-year period from the original date of approval at the 2021 AGM.  

The Remuneration Committee has designed the Remuneration Policy to reflect the following six pillars:

Clarity:

The Remuneration Committee believes that the disclosure of the remuneration arrangements is
transparent with clear rationale provided on their maintenance and any changes to the Remuneration Policy.
The Remuneration Committee remains committed to consulting with Shareholders on both the
Remuneration Policy and its implementation.

Simplicity:

The Remuneration Policy and the Remuneration Committee’s approach to implementation is simple and well 
understood. The performance measures used in the incentive plans are well-aligned to the Group’s strategy.

Risk:

The Remuneration Committee has ensured that remuneration arrangements do not encourage and reward excessive 
risk taking by setting targets to be stretching and achievable, with discretion to adjust formulaic outcomes under 
both the annual bonus and new LTIP.

Predictability and proportionality:

The linkage of the performance measures to strategy and the setting of targets balances predictability and 
proportionality by ensuring outcomes do not reward poor performance.

Culture:

The Remuneration Policy is consistent with the Group’s culture as well as strategy, therefore driving behaviours that 
promote the long-term success of the Group for the benefit of all stakeholders.

Proposed changes to the existing Remuneration Policy

The Remuneration Policy has been designed to support the principal objective of enabling the Group 
to attract, motivate and retain the people it needs to maximise the value of the business. 

As set out in the Directors’ Remuneration Report included within the 2020 Annual Report, the 
Remuneration Committee always intended to review the appropriateness of introducing a new LTIP 
with the aim of future-proofing the Remuneration Policy for the medium term. Matthew Moulding 
will not participate in any future long-term incentives given his material shareholding in the business. 
As such, the following amendments to the current Remuneration Policy are proposed:

Element

Current Remuneration Policy

Proposed amendments

Rationale

Benefits

Executive Directors may be provided 
with medical insurance benefits, 
permanent health insurance, life 
assurance and private security cover.
Other benefits (including all employee 
share schemes) may be introduced 
from time to time to ensure the 
benefits package is appropriately 
competitive and reflects the needs 
and circumstances of the Group and 
each individual Executive Director.

LTIP

N/A

Removal of private security 
cover from the benefits provision 
for Executive Directors.

Matthew Moulding will personally 
fund his private security costs 
from 1 January 2022 onwards.

Introduction of a LTIP to enable awards 
to be granted to Executive Directors 
in order to maximise alignment with 
long-term Shareholder interests.

Normally annual awards of up to 
250% of base salary. In exceptional 
circumstances, such as to secure an 
external appointment or in specific 
retention scenarios, an award of up to 
300% of base salary may be made.

Awards vest at the end of the 
performance period, subject 
to continued employment and 
performance, and are subject to a 
two-year post-vesting holding period.
The majority of the awards will be 
based on financial metrics, with the 
balance based on strategic metrics.

The majority of the awards will be 
based on financial metrics, with the 
balance based on strategic metrics.

Shareholding 
requirement

Executive Directors are required to retain 
at least 50% of any incentive awards 
that vest (net of tax) until they have 
built up a personal holding of Ordinary 
Shares worth at least 350% of salary.

Any future Executive Directors must 
build up and subsequently retain 
a shareholding of at least 200% of 
salary over a five-year period from 
the date of their appointment. 

A post-cessation shareholding 
requirement of 350% of salary to be 
held for two years after an Executive 
Director’s employment is terminated.

The post-cessation shareholding 
requirement for any future 
Executive Directors will be 
200% of salary (or full actual 
holding if lower).

To incorporate a market standard 
shareholding requirement for any 
future Executive Directors.

183

184

Annual Report 2021 
Remuneration Policy table

The following table sets out each element of remuneration and details how
they support the Company’s short and long-term strategic objectives:

Component
and objective

Base salary

To enable the Group 
to attract, motivate and 
retain the people it 
needs to maximise the 
value of the business

Operation

Opportunity

Performance 
measures

Generally reviewed each year, with 
increases effective 1 January.
Salary levels take account of:

Salaries in respect of the year under review 
(and for the following year) are disclosed 
in the Annual Report on Remuneration.

N/A

– salaries at FTSE companies of 
broadly similar size or sector to THG;

– salary increases across the 
rest of the UK business;

– role, personal performance 
and experience; and

– business performance and 
the external environment.

There is no fixed maximum.

Salary increases for Executive Directors will 
normally not exceed those of the wider 
workforce over the period this Remuneration 
Policy applies. Where increases are 
awarded in excess of the wider employee 
population, the Remuneration Committee 
will provide the rationale in the relevant 
year’s Annual Report on Remuneration 
(e.g. if there is a material change in the 
responsibility, size or complexity of a role).

Executive Directors receive a Company 
contribution of a maximum in line with the 
wider workforce for the relevant country. 
This is currently set at 3% of pensionable 
salary for UK Executive Directors. 

Pensionable salary is determined in 
line with the approach taken for the 
wider workforce which is currently in 
line with auto-enrolment levels.

Benefits may vary by role and the 
level is determined each year to be 
appropriate for the role and circumstances 
of individual Executive Directors.

It is not anticipated that the cost of 
benefits (as set out in the Annual Report 
on Remuneration) would increase 
materially over the period for which 
this Remuneration Policy will apply.

The Remuneration Committee retains 
the discretion to approve a higher cost in 
exceptional circumstances (e.g. relocation 
expenses or an expatriation allowance 
on recruitment) or in circumstances 
where factors outwith the Group’s
control have changed materially (e.g. 
market increases in insurance costs).

Maximum opportunity: 200% of base 
salary (with 50% deferred into Ordinary 
Shares vesting after three years).

Target opportunity: 50% of 
maximum opportunity.

Threshold opportunity: At most, 
25% of maximum opportunity.

Matthew Moulding and John Gallemore 
will have a reduced opportunity of 100% 
of salary which will be payable fully in cash. 
They also intend to waive any amounts 
which become payable under the annual 
bonus scheme in future years in lieu of 
donations to charity of a similar amount.

Pension

To provide a level of 
retirement benefit 
that is competitive in 
the relevant market

Executive Directors receive pension 
contributions either as a direct 
payment or a cash allowance.

Base salary is the only element of 
remuneration that is pensionable.

Benefits

To provide a level of 
benefits that is in line with 
relevant market practice 

Executive Directors may be
provided with medical insurance 
benefits, permanent health
insurance and life assurance.

Other benefits, including all
employee share schemes, may be 
introduced from time to time to ensure 
the benefits package is appropriately 
competitive and reflects the needs 
and circumstances of the Group and 
individual Executive Directors.

Annual bonus

To focus Executive
Directors on
achieving demanding
annual targets
relating to Group
performance

Performance targets are set at the 
start of each financial year and aligned 
with the annual budget agreed by 
the Board. At the end of the financial 
year in question, the Remuneration 
Committee determines the extent to 
which these targets have been achieved.

50% of the total bonus payable is 
normally paid in cash with 50% deferred 
in nil cost options over Ordinary Shares. 
These options are exercisable after three 
years, subject to continued employment 
and malus (in whole or in part) during 
the deferral period in the event of a 
material misstatement in accounting
records, gross misconduct,
calculation error or corporate failure.

Cash bonuses may be subject to 
clawback over the deferral period in 
similar circumstances as identified above.

A payment equivalent to the
dividends that would have accrued on 
deferred bonus awards that vest may 
be made to participants on vesting.

N/A

N/A

The bonus will be based on the 
achievement of financial and non-
financial performance targets which 
may vary year-to-year but at least 
50% of the total opportunity will be 
based on financial performance.
Details of the measures and 
weighting on which the bonus 
will be based will be disclosed 
in the relevant Annual Report on 
Remuneration. If the Remuneration 
Committee determines certain 
targets to be deemed commercially 
sensitive, the targets will be 
disclosed retrospectively.

The Remuneration Committee 
has discretion to adjust the 
formulaic bonus outcomes 
(including down to zero) within
the limits of the scheme if 
the formulaic outcome is 
not reflective of underlying 
business performance.

Component
and objective

LTIP

To incentivise Executive 
Directors whilst 
providing alignment with 
Shareholder interests 

Shareholding
requirement

To align Executive Director 
and Shareholder interests 
and reinforce long-term 
decision-making, including 
for a period following 
cessation of employment

Chair and NED fees

To attract and retain 
NEDs of the highest 
calibre with broad 
commercial experience 
relevant to the Group

Awards are granted annually in the form 
of nil cost options or conditional awards 
of Ordinary Shares. These will vest at the 
end of a three-year period subject to 
continued employment and satisfaction 
of the performance conditions. 

A further two-year holding period 
will apply post-vesting. 

The Remuneration Committee may 
award dividend equivalents on awards 
to the extent that these vest. 

Malus and clawback provisions will 
apply to enable the Company to recover 
sums paid or withhold the payment 
of any sum in the event of a material 
misstatement resulting in an adjustment 
to the audited consolidated accounts 
of THG or action or conduct which, in 
the reasonable opinion of the Board, 
amounts to employee misbehaviour, 
fraud or gross misconduct.
.

Matthew Moulding and John 
Gallemore are required to retain at 
least 50% of any incentive awards that 
vest (net of tax) until they have built 
up a personal holding of Ordinary 
Shares worth at least 350% of salary.

Any future Executive Directors must 
build up and subsequently retain a 
shareholding of at least 200% of salary 
over a five-year period from the date 
of their appointment to the Board.

A post-cessation shareholding 
requirement of 350% of salary to be 
held for two years after an Executive 
Director’s employment is terminated 
in the case of Matthew Moulding and 
John Gallemore and 200% of salary 
for any future Executive Directors 
(or full actual holding if lower).

NEDs are paid a basic annual fee. 
Additional fees may be paid to NEDs 
who chair a Board Committee and/
or sit on a Board Committee to 
reflect additional responsibilities.

The fees paid to NEDs are determined 
by the Board and may be paid in a 
mix of cash and Ordinary Shares.

Fee levels are reviewed periodically, with 
any adjustments effective 1 January. 
Fees are reviewed by considering 
external advice on best practice and 
fee levels at other FTSE companies of 
broadly similar size and sector to THG. 
Time commitment and responsibility are 
also considered when reviewing fees.

Operation

Opportunity

Normally annual awards of up to 250% of 
base salary. In exceptional circumstances, 
such as to secure an external appointment 
or in specific retention scenarios, an award 
of up to 300% of base salary may be made.

Matthew Moulding will not be 
eligible to participate in the LTIP.

Performance 
measures

The majority of the awards will be 
based on financial metrics, with the 
balance based on strategic metrics.

The Remuneration Committee 
retains discretion, in exceptional 
circumstances, to change 
performance measures and 
targets and the weightings 
attached to performance 
measures partway through a 
performance period if there is 
a significant and material event 
which causes the Remuneration 
Committee to believe the original 
measures, weightings and targets 
are no longer appropriate. 

The Remuneration Committee 
also has discretion to adjust 
the formulaic vesting outcome 
(including down to zero) within the 
limits of the scheme if the formulaic 
outcome is not reflective of 
underlying business performance.

N/A

N/A

Fee increases will be applied considering 
the outcome of the review.

N/A

The fees paid to NEDs in respect of 
the year under review (and for the 
following year) are disclosed in the 
Annual Report on Remuneration.

185

186

Annual Report 2021Recruitment policy

External appointments

In cases of hiring or appointing a new Executive Director from 
outside the Group, the Remuneration Committee may make 
use of all existing components of remuneration as follows:

Component

Policy

Base salary

The base salaries of new appointees will be determined by reference to relevant market data,
experience and skills of the individual, internal relativities and the current salary of the incumbent in the role.

Where a new appointee has an initial base salary set below market, the Remuneration Committee may
make phased increases which are above the average employee rate, subject to the individual’s
development and performance in the role.

Benefits

Pension

As set out in the Remuneration Policy table, benefits may include (but are not limited to) the 
provision of medical insurance benefits, permanent health insurance and life assurance, and any 
necessary expatriation allowances or expenses relating to an Executive Director’s relocation.

New appointees will receive pension contributions in line with the wider workforce at the time.

Annual bonus

The bonus structure described in the Remuneration Policy table will apply to new appointees.

The maximum opportunity will be 200% of salary, pro-rated in the year of joining to reflect the
proportion of that year employed. 

Performance measures may include financial and non-financial performance targets, tailored to the individual in the 
financial year of joining and with at least 50% of the total opportunity being based on financial performance.

At least 50% of any bonus earned will be subject to three-year deferral.

LTIP

The LTIP described in the Remuneration Policy table will apply to new appointees. 

Maximum variable 
remuneration

“Buyout” of incentives 
forfeited on cessation 
of employment 

The maximum opportunity will normally be 250% of salary but in exceptional circumstances, such as to secure an 
external appointment or in specific retention scenarios, an award of up to 300% of base salary may be made.

Performance measures may include financial and strategic objectives, with the 
majority of the award being based on financial performance. 

Awards will vest at the end of a three-year period subject to continued employment and satisfaction 
of the performance conditions. A further two-year holding period will apply post-vesting.

The maximum variable remuneration which may be granted will be in line with the 
Remuneration Policy which allows for variable remuneration of up to 500% of salary i.e. 
the maximum annual bonus and the exceptional maximum LTIP opportunity.

Where the Remuneration Committee determines that the individual circumstances of recruitment justify 
the provision of a buyout, the equivalent value of any incentives that will be forfeited on cessation of 
an Executive Director’s previous employment will be calculated considering the following:

– the proportion of incentive awards forfeited upon the Executive Director’s cessation of employment;

– the performance conditions attached to the vesting of these incentives and the likelihood of them being satisfied; and

– any other terms and conditions having a material effect on their value (“lapsed value”).

The Remuneration Committee may then grant up to the same value as the lapsed value, where possible, 
under the Group’s incentive plans. To the extent that it is not possible or practical to provide the buyout 
within the terms of the Group’s existing incentive plans, a bespoke arrangement will be used.

In determining the appropriate remuneration structure and  
level for the appointee, the Remuneration Committee will take  
into considerationall relevant factors to ensure that arrangements  
are in the best interests of Shareholders. 

The Company’s policy when setting fees for the appointment of new 
NEDs is to apply the Remuneration Policy which applies to current 
NEDs. In recruiting a new NED, the Remuneration Committee will  
use the Remuneration Policy as set out in the table above.

187

A base fee in line with the prevailing fee 
schedulewould be payable for serving as 
a Director, with additional fees payable 
for chairing and/or membership of Board 
Committees.

Internal promotion to the Board

In cases of appointing a new Executive Director by way 
of internal promotion, the Remuneration Policy will be 
consistent with that for external appointees detailed in 
the preceding table (excluding the flexibility to make 
“buyout” or one-off recruitment awards). Where an 
individual has contractual commitments made prior 
to their promotion to the Board and it is agreed that a 
commitment is to continue, the Company will continue 
to honour these arrangements even if there are instances 
where they would not otherwise be consistent with the 
prevailing Remuneration Policy at the time of promotion.

Service contracts

Executive Directors have signed rolling contracts, 
terminable on 12 months’ written notice by 
either the Company or the Director.

Whilst NEDs are appointed for an initial three-year 
fixed term they may be invited by the Company to 
serve for a further period or periods, conditional, at 
all times, upon satisfactory performance and annual 
re-election by Shareholders. With the exception of the 
Independent Chair where six months’ written notice is 
required, a NED’s appointment may be terminated at 
any time by either party giving the other one month’s 
written notice (or payment of fees in lieu of notice) 
or in accordance with the Articles of Association.

Details of NEDs’ terms and notice periods are as follows:

NED

Charles Allen

Original date of appointment 1

Notice period

22 March 2022

6 months

Zillah Byng-Thorne

22 November 2018

Damian Sanders

Dominic Murphy

Edward Koopman

Iain McDonald

Tiffany Hall

Andreas Hansson

17 November 2020

7 August 2014

3 May 2016

27 March 2010

12 January 2021

26 October 2021

1With the exception of Damian Sanders, Tiffany Hall, Andreas 
Hansson and Charles Allen, who were appointed post-Admission, 
all NEDs were re-appointed under the terms of a new letter of 
appointment commencing on Admission. Tiffany Hall stepped 
down from the Board for family reasons on 18 March 2022.

1 month

1 month

1 month

1 month

1 month

1 month

1 month

188

Annual Report 2021Payment for loss of office

The Remuneration Committee’s policy for Directors’ 
termination payments is to provide only what would 
normally be due to Directors had they remained in 
employment in respect of the relevant notice period, and 
not to go beyond their normal contractual entitlements. 
Any incentive arrangements will be dealt with subject 
to the relevant rules, with any discretion exercised by 
the Remuneration Committee on a case by case basis 
considering the circumstances of the termination. 
Termination payments will also take into account any 
statutory entitlement at the appropriate level, to be 
considered by the Remuneration Committee on the 
same basis. The Remuneration Committee will monitor 
and, where appropriate, enforce the Director’s duty 
to mitigate loss. When the Remuneration Committee 
believes that it is essential to protect the Group’s 
interests, additional arrangements may be entered into 
on appropriate terms e.g. post-termination protections 
above and beyond those in the contract of employment.

Executive Directors are permitted to take up non-
executive positions on the boards of other companies, 
subject to the prior approval of the Board.

Under the service contracts of each Executive 
Director, the Group has the discretion to terminate 
the employment lawfully without any notice by paying 
to the Director a sum equal to, but no more than, the 
salary and other contractual benefits of the Director. 
The payment would be in respect of that part of the 
period of notice which the Director has not worked, less 
any appropriate tax and other statutory deductions. 

The Director would be entitled to any holiday pay 
which may otherwise have accrued in what would 
have been the notice period. The Group may pay any 
sums due under these pay in lieu of notice provisions 
as one lump sum or in instalments of what would 
have been the notice period. If the Group elects to 
pay in instalments, the Director is under an express 
contractual duty to mitigate their losses and to disclose 
any third party income they have received or are due 
to receive. The Group reserves the right to reduce 
the amount of the instalments by the amount of such 
income. The Remuneration Committee would expect 
to include similar pay in lieu of notice provisions in 
any future Executive Director’s service contract.

Further, if the Director’s employment is terminated for 
whatever reason, they agree, pursuant to the terms of 
their service contract, that they are not entitled to any 
damages or compensation to recompense them for the 
loss or diminution in value of any actual or prospective 
rights, benefits or expectations under or in relation 
to discretionary incentive schemes. This is without 
prejudice to any of the rights, benefits or entitlements 
which may have accrued to the Director under such 
arrangements at the termination of employment.

When considering compensation for loss 
of office, the Remuneration Committee will 
always seek to minimise the cost to the Group 
whilst applying the following philosophy:

Remuneration element 

Treatment on cessation of employment

General

Salary, benefits
and pensions

Cash element
of bonus

The Remuneration Committee will honour Executive Directors’ contractual entitlements. Service contracts do not contain 
liquidated damages clauses. If a contract is to be terminated, the Remuneration Committee will determine such mitigation 
as it considers fair and reasonable in each case. There are no contractual arrangements that would guarantee a pension 
with limited or no abatement on severance or early retirement. There is no agreement between THG and its Directors 
or employees, providing for compensation for loss of office or employment that occurs because of a takeover bid. The 
Remuneration Committee reserves the right to make additional payments where such payments are made in good faith in 
discharge of an existing legal obligation (or by way of damages for breach of such an obligation) or by way of settlement 
or compromise of any claim arising in connection with the termination of an Executive Director’s office or employment.

These will be paid over the notice period. The Group has discretion to make a lump sum payment in lieu.

Good leaver reason

Good leaver reasons will include death, injury, disability, retirement and other reasons at the discretion of the
Remuneration Committee.

Performance conditions will be measured at the bonus measurement date.
Bonus will normally be pro-rated for the period worked during the financial year in question.

Other reason

No bonus payable for the financial year of cessation.

The Remuneration Committee has the following elements of discretion:

• 

• 

To determine that an Executive Director is a good leaver. It is the Remuneration Committee’s intention to only use this 
discretion in circumstances where there is an appropriate business case which will be explained in full to Shareholders.

To determine whether to pro-rate the bonus to time. The Remuneration Committee’s normal policy is that it will pro-rate 
bonus for time. It is the Remuneration Committee’s intention to use discretion to not pro-rate in circumstances where 
there is an appropriate business case which will be explained in full to Shareholders.

Deferred element
of bonus

Good leaver reason 

Good leaver reasons will include death, injury, disability, retirement and other 
reasons at the discretion of the Remuneration Committee.

All subsisting deferred Share awards will vest.

Other reason

Lapse of any unvested deferred Share awards. 

The Remuneration Committee has the following elements of discretion:

• 

• 

• 

To determine that an Executive Director is a good leaver. It is the Remuneration Committee’s intention to only use this 
discretion in circumstances where there is an appropriate business case which will be explained in full to Shareholders.

To vest deferred Shares at the end of the original deferral period or at the date of cessation. The Remuneration 
Committee will make this determination depending on the type of good leaver reason resulting in the cessation.

To determine whether to time pro-rate the maximum number of Shares from the date of grant to the date of cessation. 
The Remuneration Committee’s normal policy is that it will not pro-rate awards for time. The Remuneration Committee 
will determine whether or not to pro-rate based on the circumstances of the Executive Director’s departure

Unvested
LTIP awards

Good leaver reason

Good leaver reasons will include death, injury, disability, retirement and other reasons at the discretion of the
Remuneration Committee.

Unvested LTIP awards will be pro-rated to time and performance.

Other reason

Lapse of any unvested LTIP awards. 

The Remuneration Committee has the following elements of discretion: 

• 

• 

• 

• 

To determine that an Executive Director is a good leaver. It is the Remuneration Committee’s intention to only use this 
discretion in circumstances where there is an appropriate business case which will be explained in full to Shareholders. 

To time pro-rate the maximum number of Shares from the date of grant to the date of cessation. The Remuneration 
Committee’s policy is generally to pro-rate to time. It is the Remuneration Committee’s intention to only use this 
discretion to not pro-rate in circumstances where there is an appropriate business case which will be explained in full to 
Shareholders.

To reduce the level of vesting of an award from the formulaic level of vesting if, in the opinion of the Board, the 
performance of the Executive Director or the Company justifies such a reduction. 

The post-vesting holding period for LTIP awards will continue to apply irrespective of employment status unless the 
Remuneration Committee, in exceptional circumstances, determines otherwise.

Post-cessation 
shareholding 
requirement

Upon departure, Executive Directors will be required to retain 100% of their 
shareholding requirement for a period of two-years post-cessation.

189

190

Annual Report 2021Change of control

The Remuneration Committee’s policy on the vesting of incentives 
on a change of control is summarised as follows:

Remuneration 
element

Treatment on change 
of control

Discretion

Annual bonus

LTIP

Pro-rated to time and 
performance to the date 
of the change of control.

The Remuneration Committee has discretion 
to continue the operation of the bonus 
scheme to the end of the bonus year.

The number of Shares subject 
to subsisting LTIP awards 
vesting on a change of control 
will be pro-rated to time and 
performance to the date 
of the change of control. 

The Remuneration Committee retains absolute discretion 
regarding the proportion vesting, taking into account 
time and performance. There is a presumption that 
the Remuneration Committee will pro-rate to time. 
The Remuneration Committee will only waive pro-
rating in exceptional circumstances where it views the 
change of control as an event which has provided a 
material enhanced value to Shareholders and which 
will be fully explained to Shareholders. In all cases the 
relevant performance conditions must be satisfied.

Performance scenario charts

The following charts illustrate the remuneration that 
would be paid to each of the Executive Directors on a 
forward-looking basis pursuant to the Remuneration 
Policy and under the following performance scenarios: 
(i) minimum; (ii) on-target; (iii) maximum; and (iv) 

maximum with 50% share price appreciation. The 
elements of remuneration have been categorised 
into three components: (i) fixed; (ii) annual bonus; 
and (iii) LTIP, with the assumptions set out below:

Element

Description

Minimum

On-target

Maximum

Annual bonus

Annual bonus awards

No variable pay

LTIP

Awards under the LTIP

No variable pay

Payout of 50% of the 
maximum bonus

Full payout of the 
maximum bonus

Vesting of 50% of the 
maximum award

Full vesting of the 
maximum award

Please note that dividend equivalents have not been added to
LTIP awards for the purpose of the following illustration. 

CEO

Maximum with 50% 
Ordinary Share price 
appreciation

Maximum

On-target

51%

51%

67%

49%

49%

33%

Minimum

100%

£1,526,500.00

£1,526,500.00

£1,151,500.00

£776,500.00

£0

£500,000

£1,000,000

£1,500,000

£2,000,000.00

Fixed pay

Bonus

LTIP

LTIP with 50% Ordinary Share price appreciation

CFO

Maximum with 50%
Ordinary Share price 
appreciation

18%

17%

Maximum

23%

22%

43%

55%

22%

£2,604,000.00

£2,041,500.00

£1,366,500.00

£466,500.00

Minimum

100%

£0

£500,000

£1,000,000

£1,500,000

£2,000,000

£2,500,000

£3,000,000

Fixed pay

Bonus

LTIP

LTIP with 50% Ordinary Share price appreciation

The potential opportunities illustrated are based on the 
Remuneration Policy applied to the base salary for the 
2022 financial year. For the annual bonus, the amounts 
illustrated are those potentially receivable in respect of 
performance for the year to 31 December 2022, noting 
that both Matthew Moulding and John Gallemore 
intend to waive any bonus payments payable with THG 
instead making donations to charity of similar value.

Matthew Moulding will not participate in 
any future long-term incentive arrangements 
under the Remuneration Policy.

Fixed

Salary, benefits 
and pension

Included in full

Included in full

Included in full

On-target

34%

16%

49%

191

192

Annual Report 2021Differences in Remuneration 
Policy for other employees

Consideration of
Shareholder views

The Remuneration Committee will consider all 
Shareholder views received, whether as part of a formal 
consultation or at the Company’s annual general 
meeting, together with guidance from shareholder 
representative bodies more broadly. In shaping the 
Remuneration Policy, the Remuneration Committee 
took on board views from Shareholders both pre 
and post-Admission and commits to keeping the 
Remuneration Policy under regular review to ensure it 
continues to reinforce the Group’s long-term strategy 
and aligns the interests of Executive Directors with 
those of Shareholders. The Remuneration Committee 
will consult with Shareholders before making any 
significant changes to the Remuneration Policy.

Discretion of Remuneration Committee

The Remuneration Committee has discretion in several 
areas of the Remuneration Policy, as set out above. The 
Remuneration Committee may also exercise operational 
and administrative discretions under relevant plan 
rules approved by Shareholders and as set out in those 
rules. In addition, the Remuneration Committee has 
the discretion to amend the Remuneration Policy with 
regard to minor or administrative matters where, in the 
opinion of the Remuneration Committee, it would be 
disproportionate to seek or await Shareholder feedback.

The remuneration policy for other Group employees 
is based on broadly consistent principles as 
described above. Annual salary reviews across 
the Group take into account Group performance, 
local pay and market conditions and salary levels 
for similar roles in comparable companies. 

The Group operates an annual bonus scheme  
for many of its employees and operates  
equity-based awards for the Executive Leadership  
Team and other key employees. Opportunities  
and performance measures vary by organisational 
level, geographical region and an individual’s role.

Consideration of employment 
conditions elsewhere in the Group

Prior to annually reviewing the remuneration 
of the Executive Directors, the Remuneration 
Committee considers base pay and share 
scheme practices across the Group.

THG aims to provide a remuneration package 
for all employees that is market competitive and 
operates pension provisions which are provided 
on the same basis to Executive Directors and 
employees alike. In addition, any salary increases 
for Executive Directors are expected to be generally 
in line with those for UK-based employees.

The Group seeks to promote and maintain good 
relations with employees and, where relevant, 
their representative bodies as part of its broader 
employee engagement strategy and intends 
to continue to improve remuneration-specific 
engagement over the course of 2022.

193

194

Annual Report 2021Annual Report on Remuneration

This section covers the reporting period from 1 January 
2021 to 31 December 2021 and provides details of the 
implementation of the Remuneration Policy during 
the period, as well as the intended implementation 
during the current 2022 reporting period.

Single total figure of 
remuneration (audited)

The following table provides a single figure for total 
remuneration of the Directors for the financial year 
to 31 December 2021, together with comparative 
figures for the financial year to 31 December 2020. 
The values of each element of remuneration are 
based on the actual value delivered, where known. 
The value of the annual bonus includes both the cash 
element and the element deferred into Shares.

Salary
& fees1
(£’000)

Benefits

Pension

(£’000)

(£’000)

Total
fixed pay
(£’000)

Annual 
bonus1
(£’000)

LTIP

Other2

(£’000)

(£’000)

Total
variable pay
(£’000)

Total

(£’000)

Executive Directors

Matthew 
Moulding

John
Gallemore

NEDs

Zillah
Byng-Thorne

Damian 
Sanders5

Dominic 
Murphy

Edward 
Koopman 

Iain
McDonald

Tiffany Hall4

Andreas 
Hansson4 

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

20

463

20

234

100

50

132

15

93

27

35

10

60

14

81

0

6

0

4333

3643

5

3

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

1

0

1

0

0

0

0

0

0

0

0

0

0

0

0

0

0

453

828

25

238

100

50

132

15

93

27

35

10

60

14

81

0

6

0

0

500

0

172

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

453

869,171

869,671

870,499

0

0

25

40,814

40,986

41,224

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

100

50

132

15

93

27

35

10

60

14

81

0

6

0

1 From Admission and subject to minimum statutory limits, Matthew 
Moulding and John Gallemore have chosen to waive their salaries and 
any annual bonuses due. The salaries and bonuses detailed in the table 
above for these individuals are the amounts received in the periods. 
For the financial year ending 31 December 2020, the salaries waived by 
Matthew Moulding and John Gallemore were £182,682 and £107,682 
respectively. For the financial year ending 31 December 2021, the salaries 
waived by Matthew Moulding and John Gallemore were £730,414 and 
£430,414 respectively. The Group made charitable donations equivalent 
to these amounts which are in addition to the donations included in the 
Adjusted Items set out in Note 4 to the Financial Statements. Matthew 
Moulding and John Gallemore also waived their entitlement to receive 
annual bonus payments for the period from Admission to 31 December 
2020 and the annual bonuses waived for this period were £750,000 and 
£450,000 respectively. For the financial year ending 31 December 2021, 
both Matthew Moulding and John Gallemore waived their entitlement to 
participate in the annual bonus plan.

2 The 2020 LTIP is shown within the “Other” column of the table as the 
award was a long-term plan but performance criteria were met in the 
same year as the award was made (i.e. 2020). Due to the nature of the 
award, there was no value prior to vesting and therefore the figures 
shown are fully attributable to appreciation in the Ordinary Share price. 

3 From prior to Admission and in line with the current Remuneration 
Policy, the Company has provided private security cover to Matthew 
Moulding and his family to allow him to carry out his duties as 
CEO. No amount was previously included in Matthew Moulding’s 
total remuneration figure for this cover since it was the Company’s 
understanding that this would be deductible under the provisions 
of section 377 of the Income Tax (Earnings and Pensions) Act 2003. 
Following finalisation of the 2020 Annual Report, the Company carried 
out a review with HMRC and concluded that this is not the case. The 
2020 benefits figure for Matthew Moulding has been restated in the 
above table to include the cost of this cover which is also included in the 
2021 benefits figure. The cost of this cover will be personally funded by 
Matthew Moulding from 1 January 2022 onwards and therefore will not 
be included in Matthew Moulding’s remuneration figure going forward.

4 These figures have been pro-rated to reflect Tiffany Hall’s appointment 
from 12 January 2021 and Andreas Hansson’s appointment from 26 
October 2021. Tiffany Hall stepped down from the Board for family 
reasons on 18 March 2022.

5 Damian Sanders was appointed chair of the Separation Committee 
upon its inception on 1 July 2021 and received a fee of £80,000
(pro-rated as appropriate) during the 2021 financial year in respect
of this chairship.

195

196

Annual Report 2021Base salary (audited)

Benefits (audited)

The base salaries of the Executive Directors  
are typically reviewed on an annual basis, with  
any increases effective from 1 January. As detailed  
in the Remuneration Policy, when determining any 
increases the Remuneration Committee compares 
the Group’s remuneration packages for its Executive 
Directors with those of directors in FTSE companies  
of similar size or sector to THG and also takes account  
of salary increases across the rest of the UK business,  
an individual’s role and personal performance, business 
performance and the external environment.

No salary increases were awarded to Executive  
Directors during the 2021 financial year. As such, at
the end of the reporting period under review salary 
levels were as follows:

•  Matthew Moulding: £750,000

• 

John Gallemore: £450,000 

As previously stated, both Matthew Moulding and John 
Gallemore waived as much as was legally permissible 
of their base salary in return for the Group making 
charitable donations of similar value. For the financial 
year ending 31 December 2021, the salaries waived by 
Matthew Moulding and John Gallemore were £730,414 
and £430,414 respectively. 

Pension (audited)

As part of their remuneration arrangements, the 
Executive Directors are entitled to receive pension 
contributions from the Company. Under these 
arrangements, they can elect for those contributions 
to be paid in the form of taxable pension allowance or 
direct payments into a personal pension plan or the 
Group’s UK defined contribution scheme. 
During 2021 £400 was paid into the personal pension 
plans of each of Matthew Moulding and John 
Gallemore. This represented 3% of pensionable salary. 

In line with the current Remuneration Policy, benefits  
in kind for each of Matthew Moulding and John 
Gallemore comprised medical insurance benefits, 
permanent health insurance, life assurance and private 
security. As detailed above, Matthew Moulding will 
personally fund his private security benefit from 1 
January 2022 onwards.

Bonus awards (audited)

Both Matthew Moulding and John Gallemore chose 
to waive their entitlement to participate in the annual 
bonus plan for the 2021 financial year. 

Scheme interests awarded (audited)

No such awards were made to Directors during the 2021 
financial year.  

Payments to past Directors (audited)

No payments were made to past Directors during the 
2021 financial year.

Loss of office payments (audited)

No loss of office payments were made during the 2021 
financial year.

External appointments

None of the Executive Directors receive any fees in 
relation to external non-executive roles.

Directors’ shareholdings (audited)

The table below shows the shareholdings of 
each Director as at 31 December 2021:

Director

Ordinary 

 D1 Shares 

D2 Shares

Shares 

Deferred

2 Shares

E Shares 

F Shares 

G Shares 

H Shares 

Executive Directors

Matthew Moulding¹,2

182,891,075

50,550,450

John Gallemore

104,237

3,533,879

NEDs

Zillah Byng-Thorne3

Damian Sanders3

69,765

21,926

Dominic Murphy3

14,566,016

Edward Koopman

0

Iain McDonald3

2,505,943

Tiffany Hall3

Andreas Hansson

33,557

0

0

0

0

0

0

0

0

360 (equivalent to 
66,772 Ordinary 
Shares)

3,174 (equivalent to 
588,702 Ordinary 
Shares)

18,346,774

43,641,266

20,197,808

7,733,792

813,345

185,476

2,666,963

4,000,537

0

0

0

0

0

0

0

25,417

0

0

0

29,047

370,953

0

0

14,524

185,476

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

¹ In addition to the Shares shown above, Matthew Moulding 
holds 1 Special Share (further details on which are set out in  
the Directors’ Report).

2 144,633,856 of the Ordinary Shares, 10,971,090 of the Deferred 
2 Shares and all of the F Shares and G Shares owned by Matthew 
Moulding are held by FIC ShareCo Limited, a corporate entity 
wholly owned by Matthew Moulding. Additionally, 9,834,879  
of the Ordinary Shares shown in the table above are held  
by Jodie Moulding, Matthew Moulding’s wife.

3 Zillah Byng-Thorne, Damian Sanders, Dominic Murphy and Tiffany 
Hall (who stepped down from the Board for family reasons on 18 March 
2022) hold Shares and, in consideration of these individual shareholdings 
and NED independence, the Board has applied its assessment criteria 
including, but not limited to, whether a NED has held a material business 
relationship with the Company in the last three years. Taking into account 
assessments of materiality and the 3% notification threshold under the 
DTRs’ major shareholdings notification regime, the Board acknowledges 
that the shareholdings of these NEDs are significantly below the 
notification threshold and therefore do not impair their independence.

There have been no changes to Directors’ 
shareholdings between 31 December 2021 and the 
date of this Directors’ Remuneration Report.

197

198

Annual Report 2021Directors’ share ownership 
guidelines (audited)

As described in the Remuneration Policy, each Executive 
Director is expected to build up a holding in Ordinary 
Shares equal to 350% of their base salary over a period 
of time. NEDs are not subject to any shareholding 
requirements. Executive Directors’ share ownership  
at the end of the 2021 reporting period was as follows:

Director 

Shareholding requirement
(%age of salary)

Shareholding as at 31 December
2021 (%age of salary)

Shareholding  
requirement met?

Matthew Moulding 

John Gallemore

350%

350%

103,928%¹

6,369%2

Yes

Yes

Chief Executive Officer’s 
historical remuneration

The following table details the Chief Executive Officer’s 
remuneration for each of the last three financial years:

Single figure (£’000s)

Bonus outcome as a 
percentage of maximum

Long-term incentive outcome as 
a percentage of maximum

2019

4,581

n/a¹

n/a¹

2020

870,139

100%

100%

2021

453

n/a2

n/a3

¹ Matthew Moulding’s aggregated shareholding includes all Shares  
(i.e. Ordinary Shares, D1 Shares, D2 Shares, E Shares, F Shares, G Shares 
and Deferred 2 Shares) held by Matthew Moulding, his wife Jodie 
Moulding and FIC ShareCo Limited, a corporate entity wholly  
owned by Matthew Moulding.

2 John Gallemore’s aggregated shareholding includes all Shares
(i.e. Ordinary Shares, D1 Shares, D2 Shares, E Shares, F Shares,
G Shares and Deferred 2 Shares) held by him.

¹ The 2019 bonus did not have a defined maximum and no LTIP was 
eligible to vest in respect of the 2019 financial year.

3 No LTIP was eligible to vest in respect of the 2021 financial year and 
Matthew Moulding does not participate in any ongoing LTIP.

2 Matthew Moulding waived his entitlement to participate in the annual 
bonus plan for the 2021 financial year.

Current shareholdings are based on Shares 
owned outright and valued using the average 
Ordinary Share price over the three months 
ended 31 December 2021 i.e. £2.41.

Performance graph and table

The following graph shows the TSR performance over 
the period from Admission to 31 December 2021 relative 
to the FTSE 100. It illustrates the performance of a £100 
investment in the Company in that period compared 
with the value of £100 invested in the FTSE 100 over
the same period.

The FTSE 100 Index is considered to be an appropriate 
comparator for this purpose as it is a broad equity index 
into which the Company’s market cap falls.

THG PLC

FTSE100

Listed

Dec 20

Dec 21

180

160

140

120

100

80

60

40

20

0

199

Percentage change in 
Directors’ remuneration 

The Executive Directors are the only employees 
of the Company and therefore the UK workforce 
has been selected as the appropriate comparator 
group to provide a meaningful comparison since 
this is the geographical location in which all of the 
Executive Directors and the majority of NEDs are 
based. Accordingly, the following table shows the 

Salary / fees

Benefits

Bonus

Executive Directors

Matthew Moulding

-95.8%

John Gallemore

-91.6%

17.0%

63.0%

-100%

-100%

NEDs

Zillah Byng-Thorne

100%

Damian Sanders3

Dominic Murphy

Edward Koopman

Iain McDonald

Tiffany Hall

Andreas Hansson

Wider workforce

780%

244%

250%

325%

n/a ¹

n/a ¹

0%

0%

0%

0%

0%

0%

0%

n/a2

n/a2

n/a2

n/a2

n/a2

n/a2

n/a2

Average employee4

10.1%

217.3%

-37.5%

percentage change in the Directors’ salaries, benefits 
(excluding pension) and annual bonuses between 
the 2020 and 2021 financial years compared with 
the percentage change in the average of each of 
these components of pay for all UK employees. 
The comparison uses a per capita figure.  

¹ Tiffany Hall and Andreas Hansson were not Directors during the 
2020 financial year, being appointed to the Board on 12 January 
2021 and 26 October 2021 respectively. Tiffany Hall stepped 
down from the Board for family reasons on 18 March 2022.

2 NEDs are not entitled to participate in the annual bonus plan.

3 Damian Sanders was appointed chair of the Separation 
Committee upon its inception on 1 July 2021 and received 
a fee of £80,000 (pro-rated as appropriate) during the 
2021 reporting period in respect of this chairship.

4 THG PLC is the Group parent company and does 
not have any employees except for the Executive 
Directors. Accordingly, the figures detailed here are 
representative of the Group’s UK workforce.

200

Annual Report 2021 
 
Chief Executive Officer’s pay ratio

The following table presents the pay ratio between 
the Chief Executive Officer’s single total figure of 
remuneration and that of the Group’s UK workforce. 
The ratios compare the Chief Executive Officer’s 
single total figure of remuneration with the total 
remuneration of full time equivalent UK employees 
at the 25th, median and 75th percentiles. 

Year

2021

2020 – reported figures

2020 – without 2020 LTIP

Method

Option A

Option A

UK employees (full-time equivalents)

CEO remuneration 
(£,000)

25th percentile
pay ratio

Median pay ratio

75th percentile
pay ratio

453

870,139

968

21:1

18:1

14:1

42,665:1

35,200:1

24,641:1

47:1

39:1

27:1

The total pay and benefits figures and salary figures used for 
the pay ratio calculations are set out in the following table:

 Year

2021

Salary

2021

Total pay and benefits

25th percentile 

£21,079.04

£21,296.22 

Median 

£24,626.69

£25,000.00

75th percentile 

£32,195.49

£32,831.28

UK employees (full-time equivalents)

The 25th percentile, median and 75th percentile figures 
used to determine the above ratios were selected by 
reference to the hourly pay figures for the Group’s UK 
workforce. Option A, as set out under the Regulations, 
was used to calculate remuneration for the 2021 financial 
year as the Company believes this is the most robust 
methodology for calculating these figures. The full 
time equivalent annualised remuneration (comprising 

salary, benefits, pension, annual bonus and long-term 
incentives) was then calculated for those employees for 
the 2021 financial year.

The ratio has reduced year-on-year, primarily as a result 
of Matthew Moulding waiving as much as is legally 
permissible of his base salary in return for the Group 
making a charitable donation of similar value.

Relative importance of spend on pay

The following table details Shareholder distributions 
and THG expenditure on total employee pay for 
the financial year under review and the prior year, 
together with the percentage change year-on-year.

2021 (£m)

2020 (£m)

%age change

Profit distributed by way of dividend

Total spend on remuneration

£0

305.3

£0

538.2

n/a

-43.3%

Shareholder dilution

Any share incentive plans (including the new LTIP) 
post-IPO will be operated in line with the Investment 
Association’s Principles of Remuneration which require 
that commitments under all share schemes satisfied 
by newly issued shares must not exceed 10% of the 
issued share capital in any rolling ten-year period, 
of which up to 5% may be used to satisfy options 
under executive share schemes. The Group’s position 
against the dilution limits at 31 December 2021 since 
Admission was 0% for the all share schemes’ limit and 
0% for executive schemes. Any future share awards 

for employees (excluding the Executive Directors) will 
be granted in relation to the previously authorised 
but unissued maximum of 9,917,601 F Shares and 
14,889,292 G Shares, for the purpose of making 
employee incentive awards following admission of 
the Ordinary Shares to trading on the London Stock 
Exchange, as set out in the Company’s published 
Prospectus and the 2020 Annual Report. These Shares 
are, therefore, already reflected in the fully diluted 
share capital of the Company and the issuance of 
such Shares now will not affect dilution overall.

Shareholder voting at 2021 AGM

The resolutions to approve the Directors’ 
Remuneration Report and the Remuneration Policy 
at the 2021 AGM were passed as follows:

Resolution 

Votes for 

%age of
votes cast

Votes  
against 

%age of
votes cast

Total
votes cast

%age of
ISC voted

Votes  
withheld 

To approve the Directors’
Remuneration Report (excluding the 
Remuneration Policy) (2020)

741,772,628

96.83

24,320,875

3.17

766,093,503

69.67

10,448

To approve the Remuneration
Policy (2020)

761,448,375

99.39

4,645,128

0.61

766,093,503

69.67

10,448

201

202

Annual Report 2021 
Implementation of Remuneration
Policy for the 2022 financial year

The Remuneration Committee proposes to implement 
the Remuneration Policy for the financial year ending  
31 December 2022 as set out below.

Base salary

Annual bonus

Base salaries have been reviewed considering individual 
performance and competitive practice for similar roles 
in the Group’s remuneration peer group, together 
with remuneration awards within the Group itself, and 
the Remuneration Committee has concluded there 
will be no increase in the Executive Directors’ salaries. 
Therefore, for the financial year ending 31 December 
2022, base salaries will be as follows:

•  Matthew Moulding: £750,000
John Gallemore: £450,000
• 

As detailed above and in the 2020 Annual Report, 
Matthew Moulding and John Gallemore have agreed 
to waive as much as is legally permissible of their base 
salaries in return for the Group making  charitable 
donations of similar value.

Pension

There is no change in the contribution percentage for 
Executive Directors for the financial year ending 31 
December 2022 and it remains at 3% of pensionable 
salary. Pensionable salary is determined in line with the 
approach taken for the Group’s wider workforce, which is 
currently in line with auto-enrolment levels.

Benefits

Matthew Moulding will personally fund his private 
security costs from 1 January 2022 onwards. There
are no other changes in benefits provision for
Executive Directors for the financial year
ending 31 December 2022.

In line with the Remuneration Policy, the maximum 
opportunity for the financial year ending 31 December 
2022 will be:

•  Matthew Moulding: 100% of base salary
John Gallemore: 100% of base salary
• 

The measures and weightings for the 2022 financial year 
will be:

•  Group Sales (20%);
•  Group adjusted EBITDA (30%);
• 
• 
• 

Ingenuity Commerce Sales (15%);
Ingenuity Commerce adjusted EBITDA (15%); and
strategic objectives including ESG metrics (20%).

The specific targets are considered commercially 
sensitive and will be disclosed in next year’s Annual 
Report on Remuneration.

LTIP

Subject to Shareholder approval at the forthcoming 
AGM, a LTIP award will be made to John Gallemore 
during the financial year ending 31 December 2022 
equal to 250% of salary.

This award will vest three years after grant and will
be subject to a further two-year holding period.
The award will be subject to stretching financial and 
strategic performantce targets which will be
disclosed at the time of grant.

NED Fees

A review of the fees paid to NEDs has been 
undertaken and consequently no increase in fees is 
proposed for the 2022 financial year. Accordingly, 
annual NED fees will remain at the following levels:

NED fee type

Fee for Independent Chair

Base fee for independent NEDs

Base fee for non-independent NEDs

Additional fee for chairing each of Audit, Risk¹, Remuneration and Sustainability Committees

Additional fee for chairing each of Related Party and Nomination Committees

Additional fee for chairing Separation Committee²

Additional fee for membership of each of Audit, Risk, Related Party, 
Nomination, Remuneration and Sustainability Committees

Fee

£400,000

£70,000

£35,000

£12,000

£8,000

£80,000

£5,000

¹ As detailed elsewhere in this Annual Report, a standalone Risk 
Committee was established following the 2021 AGM and the existing 
Audit & Risk Committee was renamed as Audit Committee.

² Damian Sanders was appointed chair of the Separation
Committee upon its inception on 1st July 2021 and received a fee
of £80,000 (pro-rated as appropriate) during the 2021 reporting
period in respect of this chairship.

Advisers to the Remuneration Committee

PricewaterhouseCoopers LLP (“PwC”) remain engaged 
as the Remuneration Committee’s independent 
remuneration advisers, having been appointed prior to 
Admission by the then Remuneration Committee Chair. 
PwC is a member of the Remuneration Consultants 
Group, the professional body for remuneration 
consultants, and adheres to its Code of Conduct. 
The Remuneration Committee is satisfied that the 
advice provided by PwC during the 2021 reporting 
period was objective and independent and, whilst 
separate teams within PwC also advise the Company 
on matters of tax, corporate governance and 
operations, the Remuneration Committee is further 
satisfied that these activities do not compromise the 
independence or objectivity of the advice it receives 
from PwC as Remuneration Committee advisers. 

During the 2021 reporting period PwC provided 
general support to the Remuneration Committee 
and guidance on developments in remuneration 
governance and best practice, including associated 
implications for THG. PwC further advised on:

• 

• 

• 

• 

The Remuneration Policy and the 2020 
Directors’ Remuneration Report.

The proposed amendments to Remuneration Policy, 
as presented in this Directors’ Remuneration Report.

The remuneration package for the new  
Independent Chair. 

The design and implementation of the new 
Senior Management incentive plan.

Fees charged by PwC for advice provided to the 
Remuneration Committee for the financial year ended  
31 December 2021 amounted to £99,500 (excluding VAT).

On behalf of the
Remuneration Committee

Damian Sanders
Interim Chair of the Remuneration Committee
20 April 2022

SIGNATURE

203

204

Annual Report 2021 
Financial  
Statements

205

Independent auditor’s report 
to the members of THG PLC

Opinion

In our opinion:

• 

• 

 THG PLC’s group financial statements and parent 
company financial statements (the “financial 
statements”) give a true and fair view of the state  
of the group’s and of the parent company’s affairs 
as at 31 December 2021 and of the group’s loss  
for the year then ended. 

• 

• 

 The parent company financial statements have 
been properly prepared in accordance with United 
Kingdom Generally Accepted Accounting Practice.  

 The financial statements have been prepared 
in accordance with the requirements of the 
Companies Act 2006.

 The group financial statements have been  
properly prepared in accordance with UK  
adopted international accounting standards.  

We have audited the financial statements of THG PLC (the “parent company”) and its subsidiaries (the “group”)  
for the year ended 31 December 2021 which comprise:

Group

Parent company

Consolidated statement of comprehensive  
income for the year ended 31 December 2021

Company balance sheet as at 31 December 2021

Consolidated statement of financial position  
as at 31 December 2021

Company statement of changes in equity for the year  
ended 31 December 2021

Consolidated statement of changes in equity  
for the year ended 31 December 2021

Related notes 1 to 8 to the financial statements including  
a summary of significant accounting policies

Consolidated statement of cash flows  
for the year ended 31 December 2021

Related notes 1 to 29 to the financial statements,  
including a summary of significant accounting policies

The financial reporting framework that has been  
applied in their preparation is applicable law and  
UK adopted international accounting standards.  
The financial reporting framework that has been  
applied in the preparation of the parent company 
financial statements is applicable law and United 
Kingdom Accounting Standards, including FRS 101 
“Reduced Disclosure Framework” (United Kingdom 
Generally Accepted Accounting Practice). 

Basis for opinion 

We conducted our audit in accordance with International 
Standards on Auditing (UK) (ISAs (UK)) and applicable 
law. Our responsibilities under those standards are 
further described in the Auditor’s responsibilities for the 
audit of the financial statements section of our report. We 
are independent of the group and parent company in 
accordance with the ethical requirements that are relevant 
to our audit of the financial statements in the UK, including 
the FRC’s Ethical Standard as applied to listed public 
interest entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements.

We believe that the audit evidence we have obtained is 
sufficient and appropriate to provide a basis for our opinion.

206

Annual Report 2021 
Independent auditor’s report to the members of THG PLC (continued)

•  

•  

•  

 We evaluated THG’s ability to undertake mitigating 
actions should it experience a severe downside 
scenario, considering likely achievability of both 
quantum and timing of those actions.

 We reviewed the appropriateness of management’s 
going concern disclosure in describing the risks 
associated with its ability to continue to operate  
as a going concern until 30 April 2023.

 The audit procedures on going concern were 
supervised and directed by the audit engagement 
partner and senior members of the team.

Our key observations in relation to the work  
performed are: 

•  

  In management’s base case and plausible 
downside scenarios the business retained 
headroom on forecast cash and covenant 
compliance throughout the going concern 
assessment period. The lowest level of headroom 
identified is £192m in management’s downside 
scenario which assumes full drawdown of £155m 
(total facility of £170m less amounts ringfenced 
for supply chain financing) of funds from an RCF 
facility which expires in December 2024 in addition 
to cash balances;

•  

 Year end cash balances total £537m;

•  

• 

 The business is projected to meet all of its 
covenant tests (which only apply when the business 
draws down on more than 40% of the RCF facilities) 
throughout the forecast period after applying 
sensitivities and stress testing modelled by 
management except for the reverse stress testing 
which was designed to identify which assumptions 
would eliminate headroom in the model; and 

 The company continues to focus on expanding its 
operations in order to scale the business up for 
future growth rather than profit generation in the 
short term. A proportion of these costs could be 
reduced if there was a need to do so.

Based on the work we have performed, we have not 
identified any material uncertainties relating to events 
or conditions that, individually or collectively, may cast 
significant doubt on the Group and parent company’s 
ability to continue as a going concern for the period  
to 30 April 2023. 

Our responsibilities and the responsibilities of the 
Directors with respect to going concern are described 
in the relevant sections of this report. However, because 
not all future events or conditions can be predicted,  
this statement is not a guarantee as to the Group’s  
ability to continue as a going concern.

Conclusions relating to going concern

In auditing the financial statements, we have concluded 
that the Directors’ use of the going concern basis of 
accounting in the preparation of the financial statements is 
appropriate. Our evaluation of the Directors’ assessment of 
the Group and parent company’s ability to continue to 
adopt the going concern basis of accounting included:

 We have documented and evaluated the process 
followed by management to prepare the forecasts 
which they have used in their going concern 
assessment. 

 We audited the forecasts underpinning the 
going concern model which are based on the 
Board-approved budget, including checking the 
arithmetical accuracy and appropriateness of 
management’s base case forecast over the going 
concern period to 30 April 2023.

 We challenged the reasonableness of the key 
assumptions such as the revenue growth rate, 
EBITDA to cash conversation, and EBITDA margin 
achieved by the group  used within the scenarios 
and validated to supporting documentation where 
appropriate.

 We read and evaluated the Group’s lending 
agreements to ascertain any financial or non-
financial covenant restrictions which are in place. 

 We obtained management’s schedule of loan 
facilities and covenants thereon for the going 
concern period. We confirmed there are no loan 
repayments due in the period. We assessed the 
forecast compliance of each covenant throughout 
the going concern period under each scenario 
presented by management which included drawing 
funds from the facility. 

 We verified the cash starting position as at  
31 December 2021 to bank statements.

 We performed additional stress tests using our 
own projections to determine the impact of 
changing some of management’s key assumptions 
on the going concern assumption. These key 
assumptions were in relation to: revenue growth 
rate, EBITDA to cash conversion, and a reduction 
in the EBITDA margin achieved by the group, all 
of which would impact the liquidity headroom in 
the going concern period. Covenant compliance 
only becomes relevant if the business draws down 
on more than 40% of the existing RCF facilities. 
We performed these stress tests by sensitising for 
each key assumption individually based on our 
expectation of a reasonable downside scenario 
for that assumption, and then prepared a reverse 
stress test by sensitising multiple assumptions in 
order to reduce headroom to nil. We evaluated 
the likelihood of the scenario that would reduce 
headroom to nil. 

•  

• 

• 

•  

•  

•  

•  

207

Overview of our audit approach

Audit scope

•  We performed an audit of the complete financial  

information of two components and audit procedures  
on specific balances for a further 34 components.

Key audit matters 

• 

• 
• 
• 
• 

The components where we performed full or specific audit  
procedures accounted for 106% of Loss before tax (review  
scope components contained a profit), 96% of Revenue,  
97% of Expenses, and 96% of Total Assets.

Revenue recognition.
Valuation of intangibles.
Significant disclosures.
Related party transactions.

Materiality

•  Overall group materiality of £8.7m which represents  

0.4% of Group revenue.

An overview of the scope of the parent 
company and Group audits 

Tailoring the scope

Our assessment of audit risk, our evaluation  
of materiality and our allocation of performance 
materiality determine our audit scope for each  
company within the Group. Taken together, this  
enables us to form an opinion on the consolidated 
financial statements. We take into account size,  
risk profile, the organisation of the group and 
effectiveness of group-wide controls (including 
centralised IT systems), changes in the business 
environment and other factors such as recent internal 
audit results when assessing the level of work to  
be performed at each component. We assessed  
the control environment and concluded that the  
most effective approach to the audit was a substantive 
and data analytics approach rather than a controls-  
based approach.

The scope of the group audit includes all significant 
trading components in the United Kingdom. Full scope 
components account for 68% of the group’s revenue, 
62% of the Group’s expenses, and 45% of the Group’s 
total assets. Specific scope components account for 
28% of the group’s revenue, 35% of the group’s 
expenses, and 51% of the total assets. We performed 
specified or analytical audit procedures on the other 
components. All audit work (except for overseas 
inventory counts, and certain procedures relating  
to a newly acquired US-based component that were 
performed in conjunction with the primary team) 
performed for the purposes of the group audit  
was undertaken by the Group audit team.

208

Annual Report 2021Independent auditor’s report to the members of THG PLC (continued)

Key audit matters

Key audit matters are those matters that, in our 
professional judgment, were of most significance  
in our audit of the financial statements of the current 
period and include the most significant assessed  
risks of material misstatement (whether or not due  
to fraud) that we identified. These matters included 
those which had the greatest effect on: the overall  

audit strategy, the allocation of resources in the audit; 
and directing the efforts of the engagement team.  
These matters were addressed in the context of our 
audit of the financial statements as a whole, and in our 
opinion thereon, and we do not provide a separate 
opinion on these matters.

Changes from the prior year  

Climate change 

Risk

Our response to the risk

There are no significant changes to our scoping from  
the 2020 group audit except to incorporate into our 
scope an appropriate level of work on the acquisitions 
that have been made during the 2021 financial year.

Involvement with integrated teams

In establishing our overall approach to the Group audit, 
we determined the work that needed to be undertaken 
by colleagues as part of an integrated audit team, or by 
the primary audit engagement team. For the procedures 
performed by colleagues as part of the wider integrated 
audit team – both for the newly acquired US-based 
component and for inventory counts – oversight was 
undertaken by the primary engagement team in the 
form of directing the work performed, holding regular 
communication with the integrated team members and 
performing detailed review of the work performed. This 
oversight ensured sufficient audit evidence was obtained 
as a basis for the opinion on the Group as a whole.

There has been increasing interest from stakeholders  
as to how climate change will impact THG PLC.  
The Group has determined that the most significant 
future impacts from climate change on its operations  
will be from the impact of protecting climate and  
nature (including reducing greenhouse gas emissions), 
and strengthening THG’s supply chain. These are 
explained on pages 87-104 in the Sustainability  
report, and on page 115 in the principal risks  
and uncertainties, which form part of the “Other 
information,” rather than the audited financial  
statements. Our procedures on these disclosures 
therefore consisted solely of considering whether  
they are materially inconsistent with the financial 
statements or our knowledge obtained in the course  
of the audit or otherwise appear to be materially 
misstated. 

Our audit effort in considering climate change  
was focused on ensuring that the effects of climate  
risks have been appropriately considered when  
modelling future cash flows. We also challenged  
the Directors’ considerations of climate change  
in their assessment of going concern and viability  
and associated disclosures. 

Whilst the group has stated its commitment to the 
aspirations of the Paris Agreement to achieve net zero 
emissions by 2050, the group is currently unable to 
determine the full future economic impact on their 
business model, operational plans and customers  
to achieve this and therefore as set out above the 
potential impacts are not fully incorporated  
in these financial statements.  

Revenue recognition  
(£2,180m, 2020: £1,614m) 

For the risk identified on product revenues we have  
performed the following procedures: 

Refer to the Audit Committee Report 
(page 153); Accounting policies (page 226); 
and Note 2 of the Consolidated Financial 
Statements (page 235). 

THG PLC has reported revenue of £2,180m 
for the year ended 31 December 2021 
(2020: £1,614m).  

Revenue is a key metric when evaluating 
the performance of the business, and 
receives significant scrutiny externally and 
internally, and this is particularly true with 
regard to revenue from THG Ingenuity. 
The risk we have identified is split across 
both product revenues and other revenues 
(services, hosting, experience) reported by 
THG. 

Product revenue (D2C/B2B revenue) is 
primarily compiled of a large volume of 
small value transactions which we do 
not consider to be at significant risk of 
manipulation. However, revenue is a key 
metric when evaluating the performance 
of the business, and receives significant 
scrutiny externally and internally. As a result, 
we identified a potential risk of bias or fraud 
through management manipulation by 
manual adjustments, especially in the last 
quarter of the financial year.  

We have identified a potential risk of bias or 
fraud through management inappropriately 
classifying revenue to THG Ingenuity. We 
have also identified a risk of inappropriate 
recognition of Ingenuity contract revenue 
by manipulating the performance 
obligations against which revenue is 
recognised. Our procedures are responsive 
to the risk that the accounting for revenue 
recognition is not in line with IFRS 15.

We performed a walkthrough of the product revenue  
process and assessed the design effectiveness of key controls. 

We considered the presentation of revenue against  
our understanding of the contractual arrangements in place. 

We adopted a data analytics approach in relation to the majority  
of product revenue (£1.9bn of £2.18bn) at full and specific scope 
components. This involved testing a full population of transaction data 
which demonstrated that materially all of the revenue recognised in the 
year was received as cash. A sample of the related cash receipts were 
agreed to bank statement, to ensure the transactions reflected actual 
revenue related cash receipts. For any revenue not received as cash we 
followed through all significant items to supporting evidence. 

We tested a sample of credit notes issued by the group after the  
period end but within the period of the returns policy, to identify whether 
appropriate provisions for returns were in place at the year end.  

For revenue not tested using the data analytics approach (£46m),  
we have agreed a sample of transactions to invoice, proof of delivery  
and subsequent cash receipt.  

We performed an assessment of cash-in-transit balances and tested  
them by agreeing a sample through to cash receipts after the year-end. 

We tested material reconciling items within trade receivables and  
performed a review of aged amounts within the trade receivables ledger. 

We tested manual journals to revenue at in-scope components,  
understanding the reasons for the transactions and corroborating them  
to appropriate audit evidence. We have tested these journals throughout  
the year, with increased focus on those booked in the last quarter of the  
year where we consider there to be a heightened risk of manipulation.  
We have also selected a sample of transactions at random for further  
testing to build  an element of unpredictability into our testing.  

We performed analytical reviews of revenue for review scope entities  
and tested trade receivables to post year end cash receipt wherever  
trade receivables were material.

For the risk identified on other revenues we performed the following 
procedures: 

We performed a walkthrough of each significant class of revenue 
transactions within “Other revenue” and assessed the design  
effectiveness of key controls. 

209

210

Annual Report 2021 
 
 
  
Independent auditor’s report to the members of THG PLC (continued)

Risk

Our response to the risk

Risk

Our response to the risk

For a sample of contracts, we reviewed the terms of business and 
management’s assessment of how IFRS 15 is applied to the contract terms, 
including the identification of performance obligations and allocation of 
consideration to each performance obligation identified. 

Our assessment included, but was not limited to: 

- 

- 

- 

Variable consideration 

Services which have been rendered at nil charge 

 Consideration of whether any contracts contain embedded leases 
(IFRS 16).  

For a sample of new contracts secured in 2021 we assessed the status of 
the project (and whether the relevant site has ‘gone live’).  Where these 
projects were yet to go live we understood the reasons and considered 
whether revenue has been recognised in line with IFRS 15. 

We tested a sample of other revenue transactions, agreeing the amounts 
to invoice, proof of service or cash receipt. For the items selected we 
tested that the correct amount of deferred revenue has been recognised at 
year-end. For these items we also tested the classification of the revenue by 
business unit. 

We challenged management on the classification of revenue as Ingenuity 
Infrastructure and Ingenuity Commerce revenue and ensured that different 
elements of Ingenuity are clearly articulated given external interest in the 
Ingenuity business.   

We tested manual revenue journals at in-scope locations, understanding 
the reasons for the transactions and corroborating to appropriate evidence. 
We tested these journals throughout the year, with increased focus on 
those booked in the last quarter of the year where we consider there 
to be a heightened risk of manipulation. We also selected a sample of 
transactions at random to build in an element of unpredictability to our 
testing.

Key observations communicated to the Audit Committee

Based on the audit procedures performed, we did 
not identify evidence of material misstatements in the 
revenue recognised in the current year.   

changes. We are satisfied that the disclosures 
appropriately describe the classification of revenue  
and are also in compliance with IFRS 15.

We have highlighted to the Audit Committee the 
importance of ensuring that there is clear disclosure 
regarding classification of revenues, including any 

Valuation of intangibles  
(£1,506m, 2020: £674m) 

Our procedures to respond to the risk on acquired intangible assets 
included: 

Refer to the Audit Committee Report  
(page 153); Accounting policies (page 226);  
and Note 11 of the Consolidated Financial 
Statements (page 248). 

The carrying value of intangible assets as 
at the year end was £1.5bn (2020: £0.7bn). 
The Group has made 10 acquisitions in 
the period (total spend: £0.8bn), leading 
to additional intangibles being recognised 
of £0.7bn. There is a risk these intangible 
assets are inappropriately recognised 
on acquisition or are carried at an 
unsupportable value. 

The risk also relates to capitalised platform 
development costs of £82m where there  
is a risk that management and other 
employee time is capitalised that does 
not represent incremental value/future 
economic benefits. 

We read sale and purchase agreements to understand the nature of each 
acquisition and understand key terms and conditions. 

We understood and walked through the related process and controls 
around the purchase price allocation (“PPA”) process (including for the 
provisional PPAs prepared for current period acquisitions), including review 
and approval by management. 

We performed procedures on significant opening balance sheet accounts 
for each acquisition, which included cut-off procedures. Where applicable 
we have also conducted predecessor auditor file reviews. 

We inspected the findings of due diligence exercises performed by 
management’s specialists and compared these to the nature of adjustments 
recorded in the opening balance sheet. 

We assessed key judgements and fair value adjustments including those 
related to intangibles, contingent considerations and any provisions. 

We used valuation specialists for all of the acquisitions made during the 
year to assess assumptions and the underlying fair value assessment, and to 
assess whether the intangible assets are appropriately recognised.  

We assessed performance of new acquisitions against budgets/plan on 
acquisition and the consideration of any identified synergies within the 
acquisitions (and whether these have materialised). 

We performed detailed testing of the fair value adjustments included in the 
acquisition workings to ensure they are supported by appropriate evidence 
and the underlying rationale is clear. 

We considered the assets recognised within the group (such as individual 
brands) and whether these continue to hold value in the current group 
structure and business model.

This risk also encompasses the risk of 
impairment. The Group’s legal structure 
was reorganised after the year end and 
as a result of this, we were alert to the 
possibility that this reorganisation could 
result in a change in the number of CGUs 
(“Cash-Generating Units”) identified by 
management for the purposes of their  
year end impairment assessment. 

Our procedures to respond to the risk on capitalised platform 
development costs included: 

We performed a walkthrough of significant classes of transactions 
associated with platform development costs and understood the relevant 
controls. 

We interviewed members of the finance team to understand what they do 
to ensure only direct costs are capitalised. 

We tested a sample of employee timesheets, and made inquiries to 
understand the nature of their activities and of the project to which their 
time had been recorded. 

We tested a sample of key projects, and made inquiries of the project 
managers to understand the nature, timing and purpose of the project.

We assessed whether the capitalisation of these employees / projects was 
consistent with the requirements of IAS 38 and SIC 32. 

We reviewed for risk of management judgment or bias, particularly in 
respect of employees who do not use timesheets. 

We reviewed for any significant new projects or changes in judgments 
made prior to the year end.

211

212

Annual Report 2021 
 
 
 
 
Independent auditor’s report to the members of THG PLC (continued)

Risk

Our response to the risk

Risk

Our response to the risk

Our procedures to respond to the risk of impairment of intangible 
assets included: 

We scrutinised management’s impairment assessment as at the balance 
sheet date, reviewing methodology and testing the mathematical accuracy 
of the models used. 

We reviewed the basis for the identification of CGUs and concluded on the 
appropriateness of this against criteria set out by IAS 36, in the context of 
the progress of the Group’s restructuring plans. We also concluded on the 
appropriateness of the impairment recognised by management following 
their review of the performance of the OnDemand, Experience and Luxury 
businesses.  

We assessed management’s calculation of the discount rate (for each 
CGU) and agreed assumptions and peer group analysis to supporting 
documentation, in order to ensure that the discount rate used is 
appropriate and specific to that CGU. 

We challenged the reasonableness of the forecasts used in the assessment 
including key assumptions (such as growth rates, EBITDA margins and 
discount rates). 

We assessed the reliability of management’s forecasts by comparing 
previous forecasts to actual results. 

We assessed the sensitivities of the headroom to changes in assumptions.

We engaged an EY internal expert to review the discount rates applied by 
management to forecast cashflows. 

We considered analysts’ views on the valuation of the group with EY 
internal expert input to assess if this provided contradictory evidence to 
management’s assessment of the value of the group, and each of its CGUs. 

We reviewed the disclosures in the financial statements to ensure adequate 
disclosure in line with IAS 36.

Key observations communicated to the Audit Committee

We are satisfied with the work performed by 
management regarding their provisional purchase price 
allocation (PPA) exercise on the current year acquisitions. 

We have considered the resulting disclosures around 
the plausible downside risks and sensitivities and have 
concluded that the disclosure is appropriate. 

We note that there was significant judgment in the 
timing of when it was appropriate to consider  
separation of the Group’s existing CGUs, as well as the 
process of preparing indicative forecasts for CGUs.  

Based on the procedures we have performed we did 
not identify material misstatements in the valuation of 
intangibles carried in the statement of financial position.

Significant disclosures 

Refer to the Audit Committee  
Report (page 153). Accounting  
policies (page 226). 

We performed the following procedures on the significant  
disclosure items noted: 

Whether the accounts when taken as a whole are fair, balanced and 
understandable

This risk focuses on the more complex  
or subjective disclosure items within the 
ARA (“Annual Report and Accounts”), which 
we consider to be:   

We understood the process that the Board and those charged with 
governance implemented to ensure the ARA is fair, balanced and 
understandable.

In reviewing the ARA we gave specific consideration to whether the 
business model and Group’s purpose was clear to the readers of the 
financial statements. We also involved a corporate governance specialist  
to perform an assessment of the ARA with particular focus on whether  
it is in compliance with the UK Corporate Governance code and to  
enhance our audit challenge on the ARA and the adequacy of the 
disclosures made.

We read the disclosures and challenged management to ensure there  
was an appropriate balance between the narrative on mature businesses 
and fast-growing aspects of the group’s performance, as well as giving 
greater clarity on underlying organic performance.

-   Whether the accounts when taken  

as a whole are fair, balanced  
andunderstandable. 

-  Adjusted profit measures. 

-   Narrative related to Ingenuity, and 

presentation of segmental reporting. 

We have considered the areas currently 
focussed on by investors, analysts and 
the wider market. There is a risk that the 
accounts may be presented in a way 
that does not give a fair reflection of 
the business, transactions and/or is not 
understandable to the external users of the 
financial statements.

Adjusted profit measures (APMs) 

Our focus was on ensuring that narrative within the ARA does not give 
undue prominence to APMs. 

Where APMs are disclosed we checked consistency with the group’s 
accounting policy and ensured that the APM is reconciled to the nearest 
GAAP measure. 

We performed an assessment of the calculations prepared by management 
to quantify the adjustment items. We challenged management on the 
sufficiency of disclosures which describe the nature of the adjusted items 
and checked they were in line with our understanding of the nature of 
these items based on this assessment. 

We agreed costs to invoices for all costs except warehousing charges 
which were based on calculations of commissioning costs during set up 
phases. We understood the approach, and reviewed the post year end run 
rates achieved.  

We challenged management to consider whether an alternative basis for 
the calculations for facilities commissioning costs would lead to a better 
understanding for the users of the financial statements.

213

214

Annual Report 2021 
 
 
Independent auditor’s report to the members of THG PLC (continued)

Risk

Our response to the risk

Risk

Our response to the risk

Narrative related to the Ingenuity business, and presentation of 
segmental reporting 

We considered whether narrative related to the Ingenuity business was 
in line with our understanding of our contract testing (see revenue section 
above) and reviewed judgements on segments. We also ensured that 
reportable segments were disclosed in accordance with IFRS 8.

Key observations communicated to the Audit Committee

There is significant judgment in management’s 
determination of adjusted items and therefore the clarity 
of the disclosure is essential for readers of the financial 
statements to understand the items. 

Nothing has come to our attention that would indicate 
that the Annual Report and Accounts, and in particular 
the disclosure of items we identified as being  
more complex, judgemental or subjective,  
is not Fair, Balanced and Understandable. 

Related party transactions 

Our procedures to respond to the risk on related party transactions:

Refer to the Audit Committee Report (page 
153); Accounting policies (page 226); and 
Note 27 of the Consolidated Financial 
Statements (page 262). 

THG has a number of related party 
transactions, primarily with the Propco 
business (Moulding Capital Limited, which 
is controlled and owned by the CEO of 
THG) which lease to THG a number of the 
warehouses and other assets the group 
uses to conduct their operations. THG also 
incurs capex spend on the properties as the 
tenant to the lease agreements. 

As a result there is a risk that these 
transactions, specifically those with Propco 
are not carried out on an arms length basis 
and not adequately disclosed. 

We had identified a deficiency in controls 
resulting from the conflict of interest 
regarding common management and 
governance between THG PLC and the 
Propco business. We tailored our audit 
procedures to be responsive to this 
deficiency. 

We considered whether Softbank was a 
related party to THG, and the implications 
of this conclusion on the financial 
statements. 

We walked through and understood the design effectiveness of the 
governance and controls management and those charged with governance 
have put in place to review and approve transactions with Propco. 

We assessed the appropriateness of modifications made to existing related 
party relationships and contracts to assess whether they were at an arms’ 
length. 

We reconfirmed charges for rent back to external valuations obtained and 
for those not covered by external valuations understood the approach 
taken in arriving at the rentals agreed and ensured they had been approved 
by the Related Party Committee.  

We ensured capital expenditure was accounted for by the right entity 
based on the terms of the leases. 

We read board and committee meeting minutes (including of the Related 
Party Committee) to identify related party transactions.  

We inspected significant contracts with the related party. 

We inquired of the related party, as part of our procedures to assess 
the completeness and accuracy of disclosures around related party 
transactions.  

We performed journal entry testing to assess for the completeness  
of related party transactions. 

We assessed whether significant related party transactions are on a fair 
market basis, and whether those that are not on a fair market basis are not 
material to the financial statements, by referring to third-party valuation 
reports which indicated appropriate market rentals are charged overall for 
the portfolio of leased assets. 

We reviewed other information in the public domain to assess whether this 
provided evidence over the completeness of related party transactions 
identified by management or contra evidence to our conclusions. 

We utilised our real estate specialists to reassess the valuations of 
properties and rental charges to support our work in the current period. 

We made inquiries of, and held discussions with, management and those 
charged with governance, to identify whether related party transactions  
are in accordance with the terms and conditions of the contracts. 

We reviewed the independent assessment of related party transactions, 
performed by an independent accountant and considered whether  
it provided contradictory evidence to our own testing.

We considered the relationship with Softbank to determine if they were  
a related party to the group.

Key observations communicated to the Audit Committee

The accounting for related party transactions is appropriate. 
The disclosures for related party transactions have been 
made in accordance with IAS 24, the relevant accounting 
standard covering related party transactions.  

by the Related Party Committee which was addressed 
after the year end. In addition to the CEO, there were  
still common directors of both THG and Propco entities  
throughout 2021.  

The control deficiencies we identified during 2021 have 
not been fully addressed, and whilst improvements have 
been made this requires further action. This includes more 
timely and robust challenge of related party transactions 

These deficiencies have been acknowledged by the 
Related Party Committee and a plan is in place to 
address these observations as described within the 
Related Party Committee report on page 171. 

215

216

Annual Report 2021 
We have considered any changes made to our key audit 
matters from the prior year, where our auditor’s report 
included the following key audit matters:

Adjusted items - in the current year, the risk has not 
been identified as a separate key audit matter but is 
instead included within the significant disclosures key 
audit matter, following a significant reduction in the 
overall value of adjusted items and the accumulated 
effort of the engagement team in auditing these 
balances relative to other areas of the audit.  

• 

• 

• 

Share based payments - in the current year,  
there are no share-based payments charges. 

Platform development costs - in the current year, 
this has been included as part of the key audit 
matter we have identified on the valuation  
of intangibles.  

Strategic and governance reporting - in the  
current year, we have articulated the key audit 
matter as being significant disclosures.

Our application of materiality 

We apply the concept of materiality in planning  
and performing the audit, in evaluating the effect  
of identified misstatements on the audit and  
in forming our audit opinion. 

Independent auditor’s report to the members of THG PLC (continued)

Performance materiality

The application of materiality at the individual 
account or balance level.  It is set at an amount to 
reduce to an appropriately low level the probability 
that the aggregate of uncorrected and undetected 
misstatements exceeds materiality. 

On the basis of our risk assessments, together with our 
assessment of the Group’s overall control environment, 
our judgement was that performance materiality was 
50% (2020: 50%) of our planning materiality, namely 
£4.8m (2020: £2.4m).  We have set performance 
materiality at this percentage due to the level of errors 
identified through the course of the 2020 audit. 

Audit work of components for the purpose of obtaining 
audit coverage over significant financial statement 
accounts is undertaken based on a percentage of total 
performance materiality. The performance materiality 
set for each component is based on the relative scale 
and risk of the component to the Group as a whole 
and our assessment of the risk of misstatement at 
that component.  In the current year, the range of 
performance materiality allocated to components 
was £0.7m to £3.8m (2020: £0.4m to £2.2m), excluding 
performance materiality for the parent company.  

Reporting threshold

Materiality

An amount below which identified misstatements are 
considered as being clearly trivial. 

The magnitude of an omission or misstatement that, 
individually or in the aggregate, could reasonably be 
expected to influence the economic decisions of the 
users of the financial statements. Materiality provides  
a basis for determining the nature and extent of our 
audit procedures. 

We agreed with the Audit Committee that we would 
report to them all uncorrected audit differences in 
excess of £0.26m (2020: £0.15m), which is set at 3% (2020: 
3%) of planning materiality, as well as differences below 
that threshold that, in our view, warranted reporting on 
qualitative grounds. 

We determined materiality for the Group to be £8.7m 
(2020: £4.8m), which is 0.4% (2020: 0.3%) of group 
revenue. Based on our review of analysts’ commentary, 
we believe that revenue is the most important 
benchmark for users of the financial statements. The 
increase in materiality is driven by both the increase 
in revenue which is the basis for materiality, and an 
increase from 0.3% to 0.4% in the percentage of revenue 
we have used for materiality.  

We determined materiality for the parent company to 
be £7.6m (2020: 14.2m), which is 1% (2020: 1%) of equity, 
capped at the materiality assigned to the parent entity 
component for the audit.  

During the course of our audit, we reassessed initial 
materiality set at the planning stage of the audit, but did 
not need to change the amount nor basis of materiality. 

217

We evaluate any uncorrected misstatements against 
both the quantitative measures of materiality discussed 
above and in light of other relevant qualitative 
considerations in forming our opinion.  

Other information

The other information comprises the information 
included in the annual report set out on pages 1-204, 
including the strategic report and the Directors’ report, 
other than the financial statements and our auditor’s 
report thereon. The Directors are responsible for the 
other information contained within the annual report. 

Our opinion on the financial statements does not 
cover the other information and, except to the extent 
otherwise explicitly stated in this report, we do not 
express any form of assurance conclusion thereon.  

Our responsibility is to read the other information and, 
in doing so, consider whether the other information 
is materially inconsistent with the financial statements 

or our knowledge obtained in the course of audit or 
otherwise appears to be materially misstated. If we 
identify such material inconsistencies or apparent 
material misstatements, we are required to determine 
whether this gives rise to a material misstatement in 
the financial themselves. If, based on the work we 
have performed, we conclude that there is a material 
misstatement of the other information, we are required 
to report that fact.

We have nothing to report in this regard. We refer to  
the section concerning our identified key audit matter 
on Significant Disclosures.

Corporate governance statement

As THG PLC have voluntarily complied with the UK 
Corporate Governance Code, we are required to review 
the directors’ statement in relation to going concern, 
longer-term viability and that part of the Corporate 
Governance Statement relating to the group and 
company’s compliance with the provisions of the UK 
Corporate Governance Code specified for our review. 

Based on the work undertaken as part of our audit, we 
have concluded that each of the following elements 
of the Corporate Governance Statement is materially 
consistent with the financial statements or our 
knowledge obtained during the audit: 

•  Directors’ statement with regards to the 
appropriateness of adopting the going  
concern basis of accounting and any material 
uncertainties identified set out on page 117. 

•  Directors’ explanation as to its assessment of the 
company’s prospects, the period this assessment 
covers and why the period is appropriate set out  
on page 117. 

•  Directors’ statement on fair, balanced and 
understandable set out on page 157. 

•  Board’s confirmation that it has carried out a robust 
assessment of the emerging and principal risks set 
out on page 105. 

• 

The section of the Annual Report that describes  
the review of effectiveness of risk management  
and internal control systems set out on pages  
105-116; and; 

• 

The section describing the work of the Audit  
and Risk Committee set out on page 153.

In our opinion, based on the work undertaken in the 
course of the audit: 

• 

• 

• 

The information given in the strategic report and 
the directors’ report for the financial year for which 
the financial statements are prepared is consistent 
with the financial statements and those reports have 
been prepared in accordance with applicable legal 
requirements; 

The information about internal control and risk 
management systems in relation to financial 
reporting processes and about share capital 
structures, given in compliance with rules 7.2.5 
and 7.2.6 in the Disclosure Rules and Transparency 
Rules sourcebook made by the Financial Conduct 
Authority (the FCA Rules), is consistent with the 
financial statements and has been prepared in 
accordance with applicable legal requirements; and 

Information about the company’s corporate 
governance statement and practices and about its 
administrative, management and supervisory bodies 
and their committees complies with rules 7.2.2,  
7.2.3 and 7.2.7 of the FCA Rules. 

Matters on which we are required  
to report by exception 

In the light of the knowledge and understanding  
of the group and the parent company and its 
environment obtained in the course of the audit,  
we have not identified material misstatements in: 

• 

• 

The strategic report or the directors’ report;  

The information about internal control and risk  
management systems in relation to financial 
reporting processes and about share capital 
structures, given in compliance with rules 7.2.5  
and 7.2.6 of the FCA Rules.

We have nothing to report in respect of the following 
matters in relation to which the Companies Act 2006 
requires us to report to you if, in our opinion:

•  Adequate accounting records have not been kept 

by the parent company, or returns adequate for our 
audit have not been received from branches not 
visited by us. 

• 

The parent company financial statements and the 
part of the Directors’ Remuneration Report to be 
audited are not in agreement with the accounting 
records and returns. 

Opinions on other matters prescribed  
by the Companies Act 2006 

•  Certain disclosures of directors’ remuneration 

specified by law are not made. 

In our opinion, the part of the directors’ remuneration 
report to be audited has been properly prepared in 
accordance with the Companies Act 2006. 

•  We have not received all the information  
and explanations we require for our audit. 

•  A Corporate Governance Statement has  
not been prepared by the company.

218

Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
Responsibilities of Directors 

As explained more fully in the Directors’ responsibilities 
statement set out on page 127, the Directors are 
responsible for the preparation of the financial 
statements and for being satisfied that they give a 
true and fair view, and for such internal control as 
the directors determine is necessary to enable the 
preparation of financial statements that are free from 
material misstatement, whether due to fraud or error.  

In preparing the financial statements, the Directors are 
responsible for assessing the group and company’s 
ability to continue as a going concern, disclosing, 
as applicable, matters related to going concern and 
using the going concern basis of accounting unless the 
directors either intend to liquidate the group or the 
company or to cease operations, or have no realistic 
alternative but to do so.

Auditor’s responsibilities for the audit  
of the financial statements  

Our objectives are to obtain reasonable assurance 
about whether the financial statements as a whole 
are free from material misstatement, whether due 
to fraud or error, and to issue an auditor’s report 
that includes our opinion. Reasonable assurance is a 
high level of assurance, but is not a guarantee that 
an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the 
economic decisions of users taken on the basis of these 
financial statements.

Explanation as to what extent the  
audit was considered capable of detecting 
irregularities, including fraud  

Irregularities, including fraud, are instances of non-
compliance with laws and regulations. We design 
procedures in line with our responsibilities, outlined 
above, to detect irregularities, including fraud.  The risk 
of not detecting a material misstatement due to fraud is 
higher than the risk of not detecting one resulting from 
error, as fraud may involve deliberate concealment by, 
for example, forgery or intentional misrepresentations, 
or through collusion. The extent to which our 
procedures are capable of detecting irregularities, 
including fraud is detailed below. 

However, the primary responsibility for the prevention 
and detection of fraud rests with both those charged 
with governance of the company and management. 

Independent auditor’s report to the members of THG PLC (continued)

•  We obtained an understanding of the legal and 
regulatory frameworks that are applicable to the 
group and determined that the most significant 
are those that relate to the reporting framework 
(IFRS, Companies Act 2006, the UK Corporate 
Governance Code, and the Listing Rules of the UK 
Listing Authority) and the relevant tax compliance 
regulations in the jurisdictions in which THG PLC 
operates. In addition, we concluded that there 
are certain significant laws and regulations that 
may have an effect on the determination of the 
amounts and disclosures in the financial statements 
and those laws and regulations relating to health 
and safety, employee matters, environmental, and 
bribery and corruption practices. 

•  We understood how THG PLC is complying 

with those frameworks by making enquiries of 
management, internal audit, those responsible 
for legal and compliance procedures and the 
Company Secretary. We corroborated our enquiries 
through our review of Board minutes, internal 
audit reports and papers provided to the Audit 
and Risk Committee and noted that there was no 
contradictory evidence.  

•  We assessed the susceptibility of the group’s 

financial statements to material misstatement, 
including how fraud might occur. We identified 
fraud risks in our work on adjusted items and 
revenue recognition, and performed specific 
procedures which were responsive to the identified 
fraud risks.  

•  Based on this understanding we designed our audit 
procedures to identify non-compliance with such 
laws and regulations. Our procedures involved 
journal entry testing, with a focus on manual 
consolidation journals and journals indicating large 
or unusual transactions based on our understanding 
of the business; performing inquiries of internal and 
external legal counsel; reviewing material items 
the Group’s legal expenses; and reviewing media 
coverage of the Group to identify whether there 
were matters that had not been brought to our 
attention through discussions with management. 
In addition, we completed procedures to conclude 
on the compliance of the disclosures in the Annual 
Report and Accounts with the requirements of the 
relevant accounting standards, UK legislation and 
the UK Corporate Governance Code 2016. We also 
engaged EY forensics specialists to assist with the 
performance of our procedures around compliance 
with applicable laws and regulations.

A further description of our responsibilities for the  
audit of the financial statements is located on the
Financial Reporting Council’s website at  
https://www.frc.org.uk/auditorsresponsibilities.   

This description forms part of our auditor’s report.

Other matters we are required to address 

• 

• 

• 

Following the recommendation from the Board,  
we were appointed by the company in 2021 to 
audit the financial statements for the year ending 31 
December 2021 and subsequent financial periods. 

The period of total uninterrupted engagement 
including previous renewals and reappointments is 
11 years, covering the years ending 31 December 
2011 to 31 December 2021. 

The non-audit services prohibited by the FRC’s 
Ethical Standard were not provided to the group or 
the parent company and we remain independent of 
the Group and the parent company in conducting 
the audit. 

• 

The audit opinion is consistent with the additional 
report to the Audit Committee.

Use of our Report

This report is made solely to the company’s members, 
as a body, in accordance with Chapter 3 of Part 16 of 
the Companies Act 2006.  Our audit work has been 
undertaken so that we might state to the company’s 
members those matters we are required to state to them 
in an auditor’s report and for no other purpose.  To the 
fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the company 
and the company’s members as a body, for our audit 
work, for this report, or for the opinions we have formed.

Karl Havers (Senior statutory auditor)

for and on behalf of Ernst & Young LLP,  
Statutory Auditor

London
20 April 2022

219

220

Annual Report 2021 
 
 
 
 
Consolidated statement of comprehensive income 
for the year ended 31 December 2021

Consolidated statement of financial position  
as at 31 December 2021

Revenue

Cost of sales

Gross profit

Distribution costs

Administrative costs

Operating loss

Finance income

Finance costs

Loss before taxation

Income tax credit

Loss for the financial year

Other comprehensive (expense)/income
Items that may be subsequently reclassified to profit or loss:

Exchange differences on translating foreign operations, net of tax

Net gain/(loss) on cash flow hedges

Total comprehensive expense for the financial year

2021

Total

2020

Total

Notes

£'000

£'000

2

2,179,910

1,613,625

(1,225,506)

(900,472)

954,404

713,153

(429,940)

(350,260)

(661,927)

(844,725)

(137,463)

(481,832)

623

205

(49,447)

(53,012)

(186,287)

(534,639)

48,213

2,010

(138,074)

(532,629)

3

8

8

9

(272)

11,391

(582)

(4,991)

(126,955)

(538,202)

Basic and diluted loss per share (£)

26

(0.13)

(0.66)

Earnings before interest, taxation, depreciation, amortisation, impairment and adjusted items (Adjusted EBITDA)

Operating loss

Adjustments for: 

Adjusted items –
share based payments

Adjusted items – other

Depreciation

Amortisation

Adjusted EBITDA*

(137,463)

(481,832)

4

4

12,22

11

-

331,624

129,228

195,714

70,478

99,033

48,055

57,239

161,276

150,800

*Adjusted EBITDA is defined as operating profit before depreciation, amortisation and adjusted items. 

The results for the year are derived from continuing activities. The comprehensive expense is 100% 
attributable to the owners of the Parent Company.

221

Non-current assets

Intangible assets

Property, plant and equipment

Right-of-use assets

Investments

Current assets

Inventories

Trade and other receivables

Current tax asset

Other financial assets

Cash and cash equivalents

Total assets

Equity

Ordinary shares

Share premium

Merger reserve

Capital redemption reserve

Hedging reserve

Cost of hedging reserve

FX reserve

Retained earnings

Non-current liabilities

Borrowings

Derivative financial liabilities

Lease liabilities

Provisions

Deferred tax

Current liabilities

Contract liability

Trade and other payables

Borrowings

Current tax liability

Lease liabilities

Provisions

Other financial liabilities

Total liabilities

Total equity and liabilities

Notes

£'000

£’000

31 December 2021

31 December 2020

11

12

 22

13

15

14

16

23

18

14

22

19

21

20

17

18

22

19

14

1,506,292

335,620

310,282

1,400

2,153,594

466,781

263,929

-

2,700

536,827

1,270,237

3,423,831

6,684

2,022,311

615

523

(12,964)

13,694

(1,094)

(274,015)

1,755,754

489,113

-

305,831

15,623

73,766

884,333

36,143

676,563

752

4,118

43,342

883

21,943

783,744

1,668,077

3,423,831

674,293

240,221

193,887

-

1,108,401

302,678

246,546

1,797

15,849

773,581

1,340,451

2,448,852

6,061

1,287,171

615

523

(18,003)

7,342

(822)

(138,361)

1,144,526

524,288

2,563

207,274

-

5,944

740,069

32,912

499,698

1,871

-

28,911

865

-

564,257

1,304,326

2,448,852

The financial statements on pages 221 to 271 were approved by the 
Board of Directors on 20 April 2022 and were signed on its behalf by:

J A Gallemore

Director  
Registered number: 06539496

222

Annual Report 2021 
  
Consolidated statement of comprehensive 

income for the year ended 31 December 2021

Consolidated statement of changes in equity for the 
year ended 31 December 2021

Consolidated statement of cash flows for the year 
ended 31 December 2021

Ordinary 
shares

Share 
premium

Employee 
benefit 
scheme 
reserve

Merger 
reserve

Capital 
redemption 
reserve

FX
reserve

Hedging 
reserve

Cost of 
hedging 
reserve

Retained 
earnings

Total 
equity

Note

£'000

£'000

£'000

£'000

£'000

£'000

£'000

£’000

£'000

£'000

Cash flows from operating activities before adjusted cash flows

4,381

230,718

175

615

523

(240)

(6,134)

464

237,183

467,685

Balance at 1 
January 2020

Loss for the year

Other comprehensive expense:

Impact of foreign 
exchange

Movement 
on hedging 
instruments

Total 
comprehensive 
(expense)/income 
for the period

Issue of ordinary 
share capital

Share buy-backs 

(399)

Other comprehensive expense:

Share-based 
payments

Deferred tax effect 
of share-based 
payments

Impact of non- 
equity settlement 
of previous share- 
based payment 
schemes

Balance at 
31 December 2020

Balance at 1 
January 2021

Loss for the year

Impact of foreign 
exchange

Movement 
on hedging 
instruments

Total 
comprehensive 
(expense)/income 
for the period

Issue of ordinary 
share capital

Deferred tax effect 
in equity

Balance at 
31 December 2021

223

-

-

-

-

-

-

-

-

2,079 1,056,453

7

21

27

-

-

-

-

-

-

-

6,061 1,287,171

6,061 1,287,171

-

-

-

-

-

-

-

-

623

735,140

21

-

-

6,684 2,022,311

-

-

-

-

-

-

-

-

(175)

-

-

-

-

-

-

-

-

-

-

(532,629)

(532,629)

-

(582)

-

-

-

(11,869)

6,878

-

-

(582)

(4,991)

(582)

(11,869)

6,878

(532,629)

(538,202)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(100,087)

958,445

(1,506)

(1,905)

331,624

331,624

2,966

2,966

(75,912)

(76,087)

-

-

615

523

(822)

(18,003)

7,342

(138,361)

1,144,526

-

(138,074)

(138,074)

-

(272)

-

-

-

5,039

6,352

-

-

(272)

11,391

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Cash generated from operations

Income tax paid

Net cash generated from operating activities before adjusted cash flows

Cash flows relating to adjusted items

Net cash generated from operating activities

Cash flows from investing activities

Acquisition of subsidiaries net of cash acquired

Divestment of subsidiaries

Purchase of investments

Purchase of property, plant and equipment

Purchase of intangible assets

Interest received

Net cash used in investing activities

Cash flows from financing activities

Share buy-backs

Interest paid

Repayment of bank borrowings

Proceeds from bank borrowings

Repayment of lease liabilities 

Net cash flow from financing activities 

Notes

25

10

27

2021

£'000

95,954

(7,095)

88,859

2020

£'000

176,949

(3,104)

173,845

(65,528)

(98,277)

23,331

75,568

(768,490)

(101,949)

-

(10,003)

(1,400)

-

(111,553)

(174,886)

(77,620)

(64,486)

8

323

205

(958,740)

(351,119)

760,230

905,823

-

(1,905)

(25,359)

(35,383)

-

-

(168,221)

53,791

22

(36,216)

(17,206)

698,655

736,899

615

523

(822)

(18,003)

7,342

(138,361) 1,144,526

Proceeds from issuance of ordinary shares net of fees

(272)

5,039

6,352

(138,074)

(126,955)

-

-

-

-

-

-

-

735,763

2,420

2,420

Net (decrease) / increase in cash and cash equivalents

Cash and cash equivalents at the beginning of the year

(236,754)

461,348

773,581

312,233

Cash and cash equivalents at the end of the year

16

536,827

773,581

615

523

(1,094)

(12,964)

13,694

(274,015)

1,755,754

224

Annual Report 2021Notes to the consolidated financial statements

Basis of preparation

The consolidated financial statements, and the Company 
financial statements, have been prepared in accordance 
with UK-adopted international accounting standards 
(IFRS) and, as regards the parent company financial 
statements, as applied in accordance with the provisions 
of the Companies Act 2006. The company has taken 
advantage of section 408 of the Companies Act 2006 not 
to present the parent company profit and loss account. 
The financial statements have been prepared on the 
historical cost basis, except for derivatives which are 
held at fair value.

with the Board and Executive Chair and CEO providing 
further direction to align strategic initiatives. Focus has 
also been placed on forecasting at a divisional level this 
year, the Group are on track to complete the separation 
of the business units in 2022. The Directors of the Group 
review its Budget periodically, which is revisited and 
revised as appropriate in response to evolving market 
conditions.

In considering the Group’s financial position the 
Directors have considered: 

The accounting policies adopted by the Group in the 
current year are consistent with those adopted during 
the year ended 31 December 2020, except for the 
adoption of new accounting standards and amendments 
to existing standards in 2021 as set out below:

• 
• 

Expected future growth of trading businesses.
 The committed and expected pipeline of its 
Ingenuity business.

•  Margins expected to be achieved in the future.
•  Wider market and industry-specific factors.

• 

 Amendments to IFRS 4, IFRS 7, IFRS 9, IFRS 16 and 
IAS 39 Interest Rate Benchmark Reform Phase 2.

The amendments noted above do not have a significant 
impact on the Group’s financial statements. 

There are no standards, interpretations or amendments to 
IFRS that have been issued but are not yet effective that 
are expected to have a material impact on the Group’s 
financial statements. 

Going concern

Accounting standards require that Directors satisfy 
themselves that it is reasonable for them to conclude 
on whether or not it is appropriate to prepare financial 
statements on the going concern basis. There has 
been no material uncertainty identified that would cast 
significant doubt upon the Group’s ability to continue 
using the going concern basis of accounting for the 12 
months to April 2023.

The Group’s business activities, together with the factors 
likely to affect its future development, performance and 
position, are set out in the Strategic Report on pages  
1-118.

Having experienced two years of the impact of  
Covid-19, management consider the impacts on  
THG to be well understood and the impact of the 
pandemic that was considered in the previous budget 
process has continued to be recognised this cycle.  
The Group’s strategic planning cycle includes an  
annual Budget process, which is reviewed by the  
Board. This planning process involves modelling  
under a series of assumptions. Severe but plausible 
downside scenarios were also modelled setting out 
impacts of a combination of the principal risks, as well  
as a reverse stress test to identify what would be 
required to either breach covenants or run out of 
liquidity. This process is led by the Group CFO, 
Commercial Director and Deputy Group CFO along 

225

The Directors have also considered the liquidity of the 
Group as well as available facilities and note that as at 
the balance sheet date, the Group had a total of £170m 
in undrawn facilities, along with £537m readily available 
cash held on the balance sheet. Net debt at this date 
was £302m (note 18) and net cash of £44m before the 
inclusion of IFRS 16 lease liabilities.  

In December 2019, the Group entered into a €600m 
seven-year loan facility agreement due to mature in 
December 2026 and an undrawn £170m Revolving Credit 
Facility (“RCF”) due to mature in December 2024. There 
are no key covenants attached to the €600m loan facility, 
but the covenants attached to the RCF are linked to 
gross debt leverage and become effective when the 
facility is drawn upon. This facility is not currently drawn 
down, and not forecast to be drawn in the future period.

The Directors are of the opinion that the Group’s 
forecasts and projections, which they believe are based 
on an appropriate assessment of the market and past 
experience taking account of reasonably possible 
changes in trading performance given current market 
and economic conditions, show that the Group should 
be able to operate within the current facility and comply 
with its banking covenants in the event that the RCF 
facilities are drawn upon. The Directors have modelled  
a range of scenarios, including a base case which has 
been stress tested to consider downside risks and a 
reverse stress test, over a three-year period. Further 
details of the Group’s considerations are provided in  
the Viability Statement and Going Concern Statement 
on page 117.

As a result of the analysis performed, including potential 
severe but plausible scenarios, the Board believes that 
the Group is able to adequately manage its financing 
and principal risks and that the Group will be able to 
operate within the level of its facilities and meet the 
required covenants for the going concern assessment 
period. Based on the above activity, the Directors are 
satisfied that it is appropriate to prepare the financial 
statements of the Group on a going concern basis.

1.  Accounting policies

The Group’s key accounting policies are set out below. 
These policies have been prepared on the basis of the 
recognition and measurement requirements of IFRS 
standards in effect that apply to accounting periods 
beginning on or after 1 January 2021 and have been 
applied to 2020 comparatives where applicable.

a.  Basis of consolidation

The Group financial statements consolidate those of 
the Company and all its subsidiary undertakings drawn 
up to 31 December 2021. Subsidiaries are all entities 
over which the Group has control. When the end of the 
reporting period of a subsidiary is not 31 December, 
the subsidiary prepares, for consolidation purposes, 
additional financial information as of the same date as 
the financial statements of the Group.

All transactions and balances between Group companies 
are eliminated on consolidation, including unrealised gains 
and losses on transactions between Group companies. 
Where unrealised losses on intra-Group asset sales are 
reversed on consolidation, the underlying asset is also 
tested for impairment from a Group perspective.

Amounts reported in the financial statements of 
subsidiaries have been adjusted where necessary to 
ensure consistency with the accounting policies adopted 
by the Group. Profit or loss and other comprehensive 
income of subsidiaries acquired or disposed of during the 
year are recognised from the effective date of acquisition, 
or up to the effective date of disposal, as applicable.

b.  Business combinations

Business combinations are accounted for using 
the acquisition method under IFRS 3 ‘Business 
Combinations’. The consideration transferred by the 
Group to obtain control of a subsidiary is calculated 
as the sum of the acquisition-date fair values of assets 
transferred, liabilities incurred and the equity interests 
issued by the Group, which includes the fair value of any 
asset or liability arising from a contingent consideration 
arrangement. Acquisition costs are expensed as 
incurred.

The Group recognises identifiable assets acquired  
and liabilities assumed, including contingent liabilities, 
in a business combination regardless of whether they 
have been previously recognised in the acquiree’s 
financial statements prior to the acquisition. Assets 
acquired and liabilities assumed are measured at their 
acquisition-date fair values. These fair values can be 
re-assessed for a period of 12 months from the date 
of acquisition based on information available at the 
date of acquisition. Goodwill is stated after separate 
recognition of other identifiable intangible assets. It is 
calculated as the excess of the sum of a) fair value of 

consideration transferred, b) the recognised amount 
of any non-controlling interest in the acquiree and c) 
acquisition-date fair value of any existing equity interest 
in the acquiree, over the acquisition-date fair values of 
identifiable net assets. If the fair values of identifiable 
net assets exceed the sum calculated above, the excess 
amount (i.e. gain on a bargain purchase) is recognised  
in profit or loss immediately.

In determining whether a transaction is a business 
combination or an asset purchase, the Group considers 
the inputs, processes and outputs acquired in 
accordance with IFRS 3.

c.  Revenue

Revenue consists primarily of direct to consumer (D2C) 
internet sales along with business to business (B2B) sales.

D2C and B2B sales

Identifying performance obligations: For D2C and B2B 
sales the performance obligation is the delivery of the 
goods purchased by the customer. Control of goods is 
transferred upon delivery of the product to the customer. 

Identifying the transaction price: For D2C sales, 
the customer pays in full at the point of sale, with 
the transaction price allocated to individual goods 
purchased. A contract liability is recognised until the 
related goods have been delivered. For B2B sales,  
the customer pays in line with the agreed credit terms.

Revenue is shown net of returns, with expected sales 
returns estimated based on historical return data applied 
to sales. These returns are accounted for at the lower 
of cost or net realisable value. A right of return asset 
(and corresponding adjustment to cost of sales) is also 
recognised for the right to recover the goods from  
the customer. 

Allocation of transaction price to performance 
obligations:  In general, the whole transaction price 
is allocated to the performance obligation.  Where 
a customer purchases multiple goods within one 
transaction, the transaction price is allocated to those 
goods based on relative stand-alone selling prices.

Revenue recognition: Revenue is recognised at the 
point of time when the customer receives the goods, 
shown net of returns. 

Revenue from contracts

Identification of performance obligations: THG 
Ingenuity Commerce contracts often have multiple 
performance obligations that include but are not limited 
to: creation of digital assets, marketing services, stock 
management, fulfilment, customer support services  
and access to THG’s Ingenuity platform. Each contract  

226

Annual Report 2021  
Notes to the consolidated financial statements (continued)

 Costs associated with obtaining a contract with a 
customer that would not have been incurred if the 
contract had not been obtained are recognised as an 
asset where they are expected to be recoverable and 
depreciated over the life of the contract. Costs to obtain 
a contract that would have been incurred regardless of 
whether the contract was obtained or not are recognised 
as an expense when incurred, unless those costs are 
explicitly chargeable to the customer regardless of 
whether the contract is obtained.

Revenue recognised under IFRS 16

Revenues from Internet hosting contracts  
are recognised under IFRS 16 as the Group  
is considered a lessor in these transactions.
Income from hosting contracts is recognised on  
a straight-line basis from the commencement date  
over the lease term as the performance obligation  
is settled over the life of the contract. Any initial  
direct costs incurred in negotiating and arranging  
an operating lease are added to the carrying amount  
of the leased asset and recognised over the lease term 
on the same basis as rental income. 

Revenue from memberships 

Fees recognised in respect of memberships are recorded 
on a straight-line basis over the membership period.  

Barter income

For some of its monthly subscription offerings, THG 
receives goods for inclusion in its subscription boxes 
from business partners in return for the marketing 
exposure received by those products being included in 
our subscription box. The goods are recognised as stock 
when received and held at their fair value. When the 
box is sold, the revenue for providing those marketing 
services is recognised with an equal and offsetting entry 
recorded in cost of goods sold. 

is reviewed individually once signed and is assessed  
to identify the separate performance obligations.  
In a typical Ingenuity Commerce contract, all goods  
and services provided are considered to be “distinct”  
as the client can derive independent benefit from  
each service provision and the promise to transfer 
services to the customer is separately identifiable. 
These contracts contain multiple performance 
obligations.  

Determining transaction prices: Transaction prices are 
agreed in advance of the commencement of the work 
and are outlined within the signed contract. The amount 
agreed per service is deemed to be the fair value of the 
service provision.  Consideration receivable is usually 
at a fixed price, however there are some elements that 
will flex dependent on order volume and sales levels, 
for example operations revenues made up of fulfilment 
fees and revenue share income.  The charging structure 
for such transactions is clearly detailed within the signed 
contract.

Allocation of transaction price to performance 
obligations: Where contracts cover multiple performance 
obligations, the transaction price is allocated on a basis 
that is consistent with the sale of each performance 
obligation in isolation. 

Revenue recognition: Within certain Ingenuity 
contracts, the amount of revenue recognised depends 
on whether the Group are acting as an agent or 
principal. The Group acts as principal when it has 
control of the specified good or service prior to transfer 
to the customer. Where the Group acts as principal, 
the revenue recorded is the gross amount billed. 
Where the Group is an agent, predominantly relating 
to revenue share arrangements, revenue from the 
customer and costs with suppliers are reported on a 
net basis representing the net margin earned. Whether 
the Group is acting as principal or agent depends on 
management’s analysis of both legal form and substance 
of the agreement between the Group and its business 
partners.  

The allocated transaction price is recognised from the 
point at which the customer starts to benefit from the 
service and over the time the service is provided. For 
marketing services, stock management, fulfilment, 
customer support services and access to THG’s Ingenuity 
platform these are recognised when the service is 
provided. 

The creation of digital assets revenue is recognised on a 
percentage completion basis as the work is performed 
because the work does not create an asset with an 
alternative use and the Group has a right to payment for 
the work performed at each point in time. 
Revenue which is invoiced in advance is recorded as a 
contract liability on the balance sheet and released to 
the statement of comprehensive income account over 
the periods in which the services are provided. 

d.  Adjusted items

The business is managed and measured on a day-to-
day basis using underlying results (Adjusted EBITDA). 
This is an important metric utilised within the business 
to monitor performance and guide strategic business 
decisions. The metric captures the Group’s view of 
underlying trading performance after excluding non-
recurring items and initial investment/set-up costs 
related to establishing the Group’s warehousing and 
logistics facilities. Further details of the categories 
considered as adjusting items are detailed in note 4. 
Management applies judgement in determining which 
items should be excluded from adjusted EBITDA.  The 
considerations factored into this judgement include but 
are not limited to:

•  Nature of the item. 

• 

Significance of the item on the financial results. 

revision to original estimates, if any, in the statement of 
comprehensive income with a corresponding adjustment 
to equity. When the equity instruments are exercised or 
growth shares in the Group are issued to employees, the 
Company issues new shares. Of the proceeds received 
on exercise or issue of growth shares, an amount equal 
to the nominal value of the shares issued is credited to 
the share capital account and an amount equal to the 
share premium, net of directly attributable transaction 
costs, is credited to the share premium account. Where 
an equity-settled award is cancelled (including when a 
non-vesting condition within the control of the entity or 
employee is not met), it is treated as if it had vested on 
the date of cancellation and any cost not yet recognised 
in the statement of comprehensive income for the 
award is expensed immediately. Any compensation 
paid up to the fair value of the award at the cancellation 
or settlement date is deducted from equity, with any 
excess over fair value being treated as an expense in the 
statement of comprehensive income. 

•  Managements expectation on the recurring 

or non-recurring nature of the item.

f. 

Intangible assets

These are items which are material in nature and include, 
but are not limited to, costs relating to acquisitions, 
disposals and significant events or projects, some of 
which span multiple years. 

Although categories of adjusted items may appear 
across multiple periods, the underlying event driving 
that cost or income is often non-recurring.

These items are excluded from adjusted EBITDA 
as management believe their inclusion distorts the 
underlying trading performance.  This is consistent 
with the way that financial performance is measured by 
management and reported to the Board. For further 
details, refer to note 4

e.  Share-based payments

The Group operates share-based compensation 
plans, under which the Group receives services from 
employees as consideration for equity instruments 
(options or growth shares) of the Company. The fair 
value of the employee services received in exchange 
for the grant of the equity instruments is recognised 
as an expense in the statement of comprehensive 
income. Non-market vesting conditions are included in 
assumptions about the number of equity instruments 
that are expected to vest. The total expense is 
recognised over the vesting period, which is the period 
over which all the specified vesting conditions are to 
be satisfied. At the end of each reporting period, the 
Group revises its estimates of the number of equity 
instruments that are expected to vest based on the non-
market vesting conditions along with taking account of 
any equity instruments that may have been cancelled or 
modified in the period. It recognises the impact of the 

Goodwill 

Goodwill represents the excess of the cost of 
acquisitions over the Group’s interest in the fair value of 
the identifiable assets and liabilities (including intangible 
assets) of the acquired entity at the date of acquisition. 
Goodwill is recognised as an asset and assessed for 
any indications of impairment at least annually. Any 
impairment is recognised immediately in the statement 
of comprehensive income.

For the purposes of impairment testing, goodwill is 
reviewed by assessing the cash-generating unit that 
has benefited from the acquisition. If the recoverable 
amount of the cash-generating unit is less than its 
carrying amount, then the impairment loss is allocated 
first to reduce the carrying amount of the goodwill 
allocated to the unit and then to the other assets  
of the unit on a pro rata basis.

On disposal of a subsidiary, the attributable amount of 
goodwill is included in the determination of the profit 
and loss on disposal.

Platform development costs  

The costs of acquiring and developing the platform 
and websites is capitalised separately as an intangible 
asset. Capitalised website costs include direct costs 
of materials, services, directly attributable overheads, 
payroll and payroll-related costs for employees who are 
directly associated with website development projects.

227

228

Annual Report 2021 
 
 
Notes to the consolidated financial statements (continued)

Intellectual property 

g.  Property, plant and equipment

i. 

Inventories

Trade and other receivables

This includes separately acquired customer lists, domain 
and trade names, and other intellectual property, including 
customer lists acquired as part of business combinations.
Separately acquired intangible assets are measured at 
cost on initial recognition. Following initial recognition, 
intangible assets are carried at cost less any accumulated 
amortisation and impairment losses

Brands

Brands arising from business combinations are recognised 
at fair value on acquisition date.  An assessment is made 
on the useful economic life, and the intangible asset is 
subsequently amortised over that life. The useful economic 
life is reviewed on an annual basis to confirm that the useful 
life continues to be supportable.

Other intangible assets

Costs associated with developing new products are 
capitalised as an intangible asset, including directly 
associated costs.

Intangible assets are amortised on a straight-line basis 
over their estimated useful economic life. Amortisation 
is charged to the statement of comprehensive income, 
classified in expenses depending on the nature of 
the asset. The estimates of useful economic lives are 
reviewed on an annual basis and any changes are 
treated as changes in accounting estimates.

Where computer software is not an integral part of 
a related item of computer hardware, the software is 
treated as an intangible asset. Computer software is 
capitalised on the basis of the costs incurred to acquire 
and bring to use the specific software. Amortisation is 
provided on the cost of software and is calculated on  
a straight-line basis over the useful life of the software.

The following useful economic lives are applied:

Platform development costs

New product development

Brands

Intellectual property
(including customer lists, domain 
and trade names)

Computer software

1-5 years

1-5 years

5-20 years

2-20 years

1-10 years

Property, plant and equipment are stated at historic 
purchase cost less accumulated depreciation. Cost 
includes the original purchase price of the asset and 
the costs attributable to bringing the asset to its working 
condition for its intended use. Depreciation is provided 
at the following annual rates in order to write off each 
asset on a systematic basis over its estimated useful 
economic life. Depreciation is charged to the statement 
of comprehensive income, classified in expenses 
depending on the nature of the asset. 

At each reporting date, property, plant and equipment 
is reviewed for impairment if events or changes in 
circumstances indicate that the carrying amount may 
not be recoverable. When a review for impairment is 
conducted, the recoverable amount is assessed by 
reference to the net present value of expected future 
pre-tax cash flows of the relevant cash-generating unit 
or fair value, less costs to sell if higher. Any impairment 
in value is charged to profit or loss in the period in which 
it occurs. 

Plant and machinery

Fixtures and fittings

5-10 years

3-20 years

Computer equipment and software

1-10 years

Freehold buildings

Motor vehicles

Leasehold improvements

20-50 years

3-7 years

Lower of lease 
term or asset life

h.  Borrowing costs

Borrowing costs incurred in relation to bringing into 
use both tangible and intangible assets are capitalised 
as the expenditure is incurred on such assets and 
subsequently depreciated in line with the useful 
economic life of the relevant asset.

The Group has a supply chain financing agreement in 
place to support the cash flow of its external suppliers. 
The funding is provided by two of the Group’s 
relationship banks and gives certain suppliers the 
flexibility to receive early payments on specific invoices. 
All early payments are processed by the funding bank 
and the Group settles the original invoice amount 
with the funders at the original invoice due date. The 
outstanding balances due to suppliers are recorded 
within trade payables. 

Inventories are valued at the lower of cost and net 
realisable value, on a weighted average cost basis.  
Cost  of purchase comprises the purchase price including 
import duties and other taxes, transport and handling 
costs and any other directly attributable costs, less trade 
discounts. A provision is made to write down any slow-
moving or obsolete inventory to net realisable value.

j.  Financial instruments

The following are deemed to be financial assets  
and liabilities within the scope of IFRS 9.

Derivative financial instruments

The Group uses derivative financial instruments, such 
as foreign currency swaps, to hedge its foreign currency 
risks. The Group also values options either from a third 
party to acquire shares within the Group or divisions 
or where the Group holds an option to acquire shares 
in a third party. Derivative financial instruments are 
recognised initially and subsequently at fair value.  
The gain or loss on remeasurement to fair value 
is recognised immediately in the statement of 
comprehensive income. However, where derivatives 
qualify for hedge accounting, recognition of any 
resultant gain or loss depends on the nature of the  
item being hedged. The sale and purchase of  
derivative financial instruments are non-speculative.

Cash flow hedges

Where a derivative financial instrument is designated 
as a hedge against the variability in cash flows of 
a recognised asset or liability, or a highly probable 
forecast transaction, any gain or loss on the effective 
part of the derivative financial instrument is recognised 
in other comprehensive income and accumulated within 
the hedging reserve. The gain or loss on any ineffective 
portion of the hedge is recognised immediately in the 
statement of comprehensive income. Hedge accounting 
is discontinued when the hedging instrument no longer 
meets the criteria for hedge accounting, expires, or is 
sold, terminated or exercised. The cumulative gain or loss 
previously recognised in the hedging reserve remains there 
until the forecast transaction occurs. The cumulative gain or 
loss in the hedging reserve is transferred to the statement 
of comprehensive income in the same period that the 
hedged item affects profit or loss.

Gain or loss on a portion of a derivative designated as  
a hedging instrument that is excluded from that hedging 
relationship is captured in the cost of hedging reserve.

Trade and other receivables are non-interest bearing 
and are initially recognised at fair value. Subsequently 
they are measured at amortised cost using the effective 
interest rate method less loss allowance. The Group 
measures the loss allowance at an amount equal to 
lifetime expected credit losses.

Cash and cash equivalents

Cash and cash equivalents comprise cash at bank and in 
hand and short-term deposits with an original maturity of 
three months or less. Cash and cash equivalents include 
amounts receivable from banks for credit and debit 
card transactions which clear the bank shortly after the 
transaction takes place.

For the purposes of the consolidated statement of cash 
flows, cash and cash equivalents consist of cash and 
short-term deposits, as defined, net of outstanding  
bank overdrafts as they are repayable on demand.

Financial liabilities

Financial liabilities within the scope of IFRS 9 are classified 
as financial liabilities at amortised cost. The Group has  
no financial liabilities at fair value through profit and loss.

Trade and other payables

Trade and other payables are non-interest bearing and are 
recognised initially at fair value and subsequently measured 
at amortised cost using the effective interest method. 
Within trade and other payables, returns recognised under 
IFRS 15 (representing the liability for potential returns 
from customers) are captured within accruals.

Bank borrowings

Interest-bearing bank loans and overdrafts are initially 
recorded at fair value, which equals the proceeds 
received, net of direct issue costs. Finance charges, 
including premiums payable on settlement or 
redemption and direct issue costs, are accounted for 
using an effective interest rate method and are added to 
the carrying amount of the instrument to the extent that 
they are not settled in the period in which they arise.

k.  Supplier income

Supplier income comprises retrospective rebates and 
discounts. They are receivable in respect of goods which 
have been sold and are initially recognised as accrued 
income. The retrospective rebates are analysed per 
supplier basis and accrued income is adjusted accordingly 
based on quarterly assessment of variables impacting 
expected rebates. All retrospective rebates and discounts 
received and receivable are deducted from cost of sales 
when the sale to the third party has been completed.

229

230

Annual Report 2021 
 
l.  Contract liabilities

A contract liability is the obligation to transfer goods or 
services to a customer for which the Group has received 
consideration (or an amount of consideration is due) 
from the customer. If a customer pays consideration 
before the Group transfers goods or services to the 
customer, a contract liability is recognised when the 
payment is made or the payment is due (whichever is 
earlier). Contract liabilities are recognised as revenue 
when the Group performs under the contract.

m.  Leases

The Group assesses at contract inception whether a 
contract is, or contains, a lease. That is, if the contract 
conveys the right to control the use of an identified asset 
for a period of time in exchange for consideration.

Group as a lessee

The Group applies a single recognition and measurement 
approach for all leases, except for short-term leases and 
leases of low-value assets. The Group recognises lease 
liabilities to make lease payments and right-of-use assets 
representing the right to use the underlying assets.

Right-of-use assets

The Group recognises right-of-use assets at the 
commencement date of the lease (i.e. the date the underlying 
asset is available for use). Right-of-use assets are measured 
at cost, less any accumulated depreciation and impairment 
losses, and adjusted for any remeasurement of lease liabilities. 
The cost of right-of-use assets includes the amount of lease 
liabilities recognised, initial direct costs incurred and lease 
payments made at or before the commencement date, 
less any lease incentives received. Right-of-use assets are 
depreciated on a straight-line basis over the shorter of the 
lease term and the estimated useful lives of the assets,  
as follows:

Plant and machinery

Motor vehicles

Buildings 

Lease liabilities

1– 6 years

3–6 years

1–28 years

At the commencement date of the lease, the Group 
recognises lease liabilities measured at the present 
value of lease payments to be made over the lease term. 
The lease payments include fixed payments (including 
in-substance fixed payments) less any lease incentives 
receivable, variable lease payments that depend on an 
index or a rate and amounts expected to be paid under 
residual value guarantees. The lease payments also include 

231

Notes to the consolidated financial statements (continued)

the exercise price of a purchase option reasonably certain 
to be exercised by the Group and payments of penalties 
for terminating the lease, if the lease term reflects the 
Group exercising the option to terminate.

In calculating the present value of lease payments, 
the Group uses its incremental borrowing rate at the 
lease commencement date because the interest rate 
implicit in the lease is not readily determinable. After the 
commencement date, the amount of lease liabilities is 
increased to reflect the accretion of interest and reduced 
for the lease payments made. In addition, the carrying 
amount of lease liabilities is remeasured if there is a 
modification, a change in the lease term, a change in 
the lease payments (e.g. changes to future payments 
resulting from a change in an index or rate used to 
determine such lease payments) or a change in the 
assessment of an option to purchase the underlying 
asset.

The Group’s lease liabilities are included in interest-
bearing loans and borrowings.

Short-term leases and leases of low-value assets

The Group applies the short-term lease recognition 
exemption to its short-term leases (i.e. those leases 
that have a lease term of 12 months or less from the 
commencement date and do not contain a purchase 
option). It also applies the lease of low-value assets 
recognition exemption to leases that are considered to 
be low value. Lease payments on short-term leases and 
leases of low-value assets are recognised as an expense 
on a straight-line basis over the lease term. 

Group as a lessor

Leases in which the Group does not transfer substantially 
all the risks and rewards incidental to ownership of an 
asset are classified as operating leases. Rental income 
arising is accounted for on a straight-line basis over the 
lease terms and is included in revenue in the statement 
of profit or loss due to its operating nature. Initial direct 
costs incurred in negotiating and arranging an operating 
lease are added to the carrying amount of the leased 
asset and recognised over the lease term on the same 
basis as rental income. Contingent rents are recognised 
as revenue in the period in which they are earned.

Sale and leaseback accounting

The Group applies sale and leaseback accounting in 
accordance with IFRS 16 ‘Leases’. Specifically, the Group 
recognises the gain or loss on the sale and leaseback 
transaction by recognising the proportion relating to rights 
transferred to the buyer directly to the income statement.  

Dilapidations provisions

Dilapidations provisions relate to leased properties. 
Dilapidations provisions are made based on the 
best estimate of the likely committed cash outflow 
and discounted to net present value. The provision, 
when recognised increases the right-of-use asset. 
Dilapidations provisions are expected to be used at or 
by the end of the lease term.

n.  Taxation

Transactions and balances

The tax expense included in the statement of 
comprehensive income and statement of changes in 
equity comprises current and deferred tax.

Transactions denominated in foreign currencies are 
translated into the functional currency at the exchange 
rates prevailing on the date of the transaction.

Current tax is the expected tax payable based on the 
taxable profit for the period and the tax laws that have 
been enacted or substantively enacted by the reporting 
date. Management periodically evaluates positions 
taken in tax returns with respect to situations in which 
applicable tax regulation is subject to interpretation. 
It establishes provisions where appropriate, based on 
amounts expected to be paid to the tax authorities. 
Current and deferred tax is charged or credited in the 
statement of comprehensive income, except when it 
relates to items charged or credited directly to equity,  
in which case the current or deferred tax is also 
recognised directly in equity.

Deferred tax is recognised on differences between the 
carrying amounts of assets and liabilities in the financial 
statements and the corresponding tax bases used in 
the computation of taxable profit and is accounted 
for using the balance sheet liability method. Deferred 
tax liabilities are generally recognised for all taxable 
temporary differences and deferred tax assets are 
recognised to the extent that it is probable that taxable 
profits will be available against which deductible 
temporary differences can be utilised. Such assets and 
liabilities are not recognised if the temporary difference 
arises from goodwill or from the initial recognition 
(other than in a business combination) of other assets 
and liabilities in a transaction that affects neither the tax 
profit nor the accounting profit. The carrying amount of 
deferred tax assets is reviewed at each reporting date 
and reduced to the extent that it is no longer probable 
that sufficient taxable profits will be available to allow 
all or part of the asset to be recovered. Deferred tax is 
calculated at the tax rates (and laws) that are expected 
to apply in the period when the liability is settled,  
or the asset is realised.

Tax assets and liabilities are offset where there is  
a legally enforceable right to offset current tax assets 
against current tax liabilities and when the deferred tax 
assets and liabilities relate to income taxes levied by the 
same taxation authority on either the taxable entity or 
different taxable entities and where there is an intention 
to settle the balances on a net basis.

o. 

 Foreign currency translation

Functional and presentational currency

Items included in the financial statements of each  
of the Group’s entities are measured using the currency 
of the primary economic environment in which the entity 
operates (“the functional currency”). The consolidated 
financial statements are presented in Sterling which is 
also the parent company’s functional currency.

Monetary assets and liabilities denominated in foreign 
currencies are translated into Sterling at the rates of 
exchange at the reporting date. Exchange differences 
on monetary items are taken to the statement of 
comprehensive income.

Group companies

On consolidation, the assets and liabilities of foreign 
operations are translated into the presentational currency 
of the Group at the rate of exchange prevailing at the 
reporting date and their statements of comprehensive 
income are translated at exchange rates prevailing at the 
dates of the transactions. The exchange differences arising 
on translation for consolidation are recognised in other 
comprehensive income.

On disposal of a foreign operation, the component of OCI 
relating to that foreign operation is recognised in the 
statement of comprehensive income.

p.  Government grants

Government grants are recognised where there is 
reasonable assurance that the grant will be received 
and all attached conditions will be complied with. When 
the grant relates to an expense item, it is recognised as 
income on a systematic basis over the periods that the 
related costs, for which it is intended to compensate 
are expensed. When the grant relates to an asset, it 
is recognised as income in equal amounts over the 
expected useful life of the related asset.

q.  Earnings per share

Basic earnings per share (EPS) is calculated by dividing 
the profit or loss for the year attributable to ordinary 
equity holders of the parent by the weighted average 
number of ordinary shares outstanding during the year.

Diluted EPS is calculated by dividing the profit or loss 
attributable to ordinary equity holders of the parent 
by the weighted average number of ordinary shares 
outstanding during the year plus the weighted average 
number of ordinary shares that would be issued on 
conversion of all the dilutive potential ordinary shares 
into ordinary shares, to the extent that the inclusion of 
such shares is not anti-dilutive. 

232

Annual Report 2021r. 

 Critical accounting judgements  
and key sources of estimation  
uncertainty

In the application of the Group’s accounting policies, 
management is required to make judgements (other 
than those involving estimations) that have a significant 
impact on the amounts recognised and to make 
estimates and assumptions about the carrying amounts 
of assets and liabilities that are not readily apparent 
from other sources. The estimates and associated 
assumptions are based on historical experience and 
other factors that are relevant. Actual results may differ 
from these estimates. The estimates and underlying 
assumptions are reviewed on an ongoing basis. 
Revisions to accounting estimates are recognised in the 
period in which the estimate is revised if the revision 
affects only that period, or in the period of the revision 
and future periods if the revision affects both current and 
future periods. The most critical accounting judgements 
or key sources of estimation uncertainty are detailed as 
follows:

Critical accounting judgements

Capitalisation and amortisation of platform development costs

Costs capitalised as platform development costs include 
direct external costs such as consultancy costs and 
internal payroll costs. The capitalisation of internal costs 
is based on the amount of time spent by employees on 
capital projects. Judgement is applied in determining 
which costs meet the IAS 38 criteria for capitalisation 
as development costs, dependent on the type of cost 
and the project, along with the appropriate element of 
employee time capitalised. Refer to note 11 for details 
of capitalised platform development costs. The useful 
economic life of the platform is between one and five 
years, dependent on the type of development work 
capitalised. The estimate of useful economic life is 
reviewed on a regular basis to ensure that this continues 
to be appropriate.

Adjusted items

The identification of adjusted items depends on 
management judgement in identifying and quantifying 
amounts deemed to be adjusting or not reflective of the 
underlying performance of the Group. The key elements 
management take into consideration include, but are 
not limited to:

The underlying nature of the item.

• 
•  Whether management believe the item is recurring 
in nature, or if it represents a one off distortion  
of the underlying results of the business.
Size of the impact of the item. 

• 

Refer to note 4 for details of each class of adjusted items. 

Notes to the consolidated financial statements (continued)

Impairment reviews

SBM option valuation

Revenue recognition – Principal vs. Agent

Within certain Ingenuity contracts, the amount of 
revenue recognised depends on whether the Group 
are acting as an agent or principal. The Group acts as 
principal when it has control of the specified good or 
service prior to transfer to the customer. Where the 
Group acts as principal, the revenue recorded is the 
gross amount billed. Where the Group is an agent, 
predominantly relating to revenue share arrangements, 
revenue from the customer and costs with suppliers are 
reported on a net basis representing the net margin 
earned.  Whether the Group is acting as principal or 
agent depends on management’s analysis of both legal 
form and substance of the agreement between the 
Group and its business partners.  

The Group is required to review goodwill, brands and 
intellectual property with indefinite lives annually to 
determine if any impairment has occurred. Intangible 
assets with finite lives are reviewed for impairment 
if events or changes in circumstances indicate that 
the carrying amount may not be recoverable. The 
identification of cash-generating units (“CGUs”) is  
a judgement exercised by management, who consider  
the interoperability of the Group’s asset base, along  
with the ability to identify separable series of cash  
flows attached to those assets. 

There has been a judgement made in light of the ongoing 
work to separate the business units of the Group regarding 
how many CGUs are in place at 31 December 2021.  
More information has been provided within note 11. 

When a review for impairment is conducted, the 
recoverable amount of the CGU is determined based  
on value-in-use calculations and fair value less costs to sell 
where appropriate. The recoverable amount is calculated 
using management’s assumptions and estimates. The key 
estimates are growth rates and discount rates applied. 
Refer to note 11 for further details of calculations. 

Key sources of estimation uncertainty

Goodwill and intangible asset valuation

The Group has made several acquisitions in the year,  
and in doing so recognised a number of intangible 
assets on consolidation, including Brands, Customer 
Lists, and Goodwill (refer to note 11).  

In valuing these intangibles assets, management are 
required to use judgement to estimate their fair value. 
Intangible assets identified on acquisition are brand 
names, customer lists and intellectual property. The 
material assumptions used include cash flow forecasts 
of the entity (including growth rates and royalty rates), 
customer retention rates and the contributory asset 
charges. To assist in this work, the Group engages external 
valuation experts for a number of acquisitions to assess 
the fair values of intangible assets. Management review 
the work carried out by these external valuation experts 
and assess the outcome. The fair values of the acquired 
entities’ balance sheets are also assessed to ensure that 
the values reflect the fair value of all acquired assets  
and liabilities.

The Group entered into an Option and Collaboration 
agreement on 10 May 2021 with SBM. The SBM option 
agreement gives SBM the opportunity to invest $1.6bn in 
THG Ingenuity for a 19.9% equity interest, implying  
an enterprise value of $6.3bn for Ingenuity. The option  
is treated as a derivative instrument and significant
judgement is required to estimate its fair value. The Group 
has used independent specialists to assist in this valuation. 
This has been fair valued using a Black-Scholes model 
utilising market corroborated inputs including comparable 
market multiples and future revenue forecasts. Judgement 
has been applied in selecting appropriate comparable 
market comparators and when applying volatility and 
timing assumptions. The option has been valued at £0.6m 
and is included as an adjusted non-cash, finance charge 
at the year. More information, including the valuation 
method, is included within note 14.

Inventory provisioning

The Group holds levels of stock sufficient to meet the 
forecasted demand of its customers. As part of this, 
a provision is recognised to ensure that the balance 
sheet value of stock held is at the lower of cost and net 
realisable value in accordance with IAS 2. As part of 
the provisioning process, managements consideration 
includes, but is not limited to: age of stock, type 
of stock, and inventory acquired through business 
combinations. Refer to note 13 for further details on 
inventory. 

Other judgements and other  
sources estimation uncertainty

Climate change 

In preparing the consolidated financial statements 
management has taken into consideration the impact 
of climate change. Considerations include, but are not 
limited to: 

• 

• 

• 

The identification of costs which have been 
committed to which have been included  
within forecasts where appropriate. 

The impact of climate change on a number  
of key estimates which the Group has included 
within forecasts where appropriate. 

The impact of the Group’s investments in 
sustainable businesses, evidenced in the acquisition 
of companies such as More Trees, Preston Plastics 
and Indigo Environmental (note 10) to aid the 
Group’s movement towards its sustainability targets.

These considerations have not identified any significant 
impacts from our climate commitments and therefore do 
not have a material impact on the financial statements or 
reporting judgements and estimates. 

233

234

Annual Report 2021 
Notes to the consolidated financial statements (continued)

2.  Segmental reporting and revenue

3.  Operating loss

The Directors have assessed the criteria and considerations under IFRS 8 ‘Operating Segments’ in order to identify 
operating segments within the Group. The Directors concluded that the Group has one segment, as the Ingenuity 
platform underpins the Group’s operations. The Chief Operating Decision Maker (CODM) is the Chief Executive,  
who makes the key operating decisions for the business. The CODM receives daily financial information at the 
combined Group level, and uses this information to allocate resources, make operating decisions and monitor the 
performance of the Group as a whole. While the Group only has one operating segment, to increase transparency, 
the Group has included additional voluntary disclosure analysing revenue split by division. 

Beauty 

Nutrition

Ingenuity

Other

Total 

2021

£'000

1,117,835

659,531

194,273

208,271

2020

£'000

751,621

562,327

137,275

162,402

2,179,910

1,613,625

Beauty relates to website and business to business sales of owned and third-party Beauty brands. Nutrition relates  
to sales of products from wholly-owned nutrition brands. Ingenuity revenue relates to the provision of services relating  
to the web platform, alongside revenue generated from product development, marketing and fulfilment for third-
party clients (revenue recognised under IFRS 15), and revenue from web hosting (revenue recognised under IFRS 16). 
Additionally, THG Eco which is new in 2021, has been included within Ingenuity to provide sustainability solutions 
and consulting services for THG’s own operations, THG’s suppliers, partners and customers. Other relates to revenue 
generated from THG OnDemand, THG Experience and THG Luxury.  

Ingenuity revenue is contract based and therefore an element is recognised over time; all other revenue streams are 
recognised at a point in time. Of the total revenues recognised for THG Ingenuity, £75.6m (2020: £66.8m) is recognised 
over time.  

Below is an analysis of revenue by region (by destination):

UK

USA 

Europe

Rest of the world

2021

£'000

909,452

406,489

458,027

405,942

2020

£'000

622,663

207,835

397,216

385,911

2,179,910

1,613,625

As the Group operates as one segment, no measure of segmental assets or liabilities is disclosed in this note.
As part of the planned separation of business units in H1 FY22, the Group are reviewing the segmental 
reporting and will update this as required by IFRS 8 in 2022. 

The Group’s non-current assets by geography are as follows:

UK

Europe 

Rest of the world

235

2021

£'000

2020

£'000

1,891,133

1,041,405

37,966

224,495

48,894

18,102

2,153,594

1,108,401

Operating loss has been arrived at after charging/(crediting):

Employee costs

Share-based payments

Depreciation on fixed assets

Depreciation on right-of-use assets

Amortisation of intangibles 

Government grants

Net foreign exchange gain

4.  Adjusted items

Note

6

7

12

22

11

2021

£'000

2020

£'000

260,892

171,368

-

331,624

38,269

32,209

99,033

(1,662)

444

33,813

14,242

57,239

(1,065)

(574)

These are items which are material in nature and include, but are not limited to, costs relating to acquisitions, 
disposals and significant events or programmes, some of which span multiple years. These items are excluded 
from adjusted EBITDA as management believe their inclusion distorts the underlying trading performance. This 
is consistent with the way that financial performance is measured by management and reported to the Board. 

Within distribution costs

Transportation, delivery and fulfilment costs in relation to Covid-19

Commissioning – new facilities

Decommissioning – legacy facilities

Within administrative costs

Share-based payments 

Restructuring costs

Impairment of assets within Experience, Luxury and OnDemand divisions

Impairment of certain intangible and tangible assets  
associated with Software-as-a-service arrangements

Note

2021

£'000

26,628

16,384

-

2020

£'000

39,175

15,907

158

43,012

55,240

-

331,624

10,233

53,008

2,982

14,308

-

-

Impairment on assets held for sale, and sale and leaseback charges

-

105,138

Donations and other Covid-19 costs

Acquisitions – restructuring and integration 

Acquisitions – legal and professional costs

Other legal and professional costs

Total adjusted items before finance costs 

Within finance costs

1,090

5,328

12,225

1,350

86,216

11,108

5,736

2,529

1,655

472,098

129,228

527,338

Non-cash – revaluation of SBM option

14

601

-

Total adjusted Items before tax

Tax impact

Total adjusted items

129,829

527,338

11,901

3,784

141,730

531,122

236

Annual Report 2021 
 
Notes to the consolidated financial statements (continued)

Transportation, delivery and fulfilment costs in relation to Covid-19

Decommissioning - legacy facilities

Covid-19 has had a direct and measurable impact on the Group’s cost to fulfil delivery of goods to customers across 
its global network, through reduced commercial flights and closures of key shipping lanes. The additional cost to 
complete these deliveries has been recognised as an adjusted item, and while there is uncertainty around the length 
of disruption the pandemic will have on global supply chains, the Group does not consider this to be a recurring cost. 
The costs incurred were as a result of the following:

• 

In order to maintain the Group’s pre Covid-19 levels of customer experience, the Group had to address the 
challenges caused by commercial flights being reduced during the pandemic to minimal levels. The Group 
secured THG-exclusive chartered flights in order to be able to uphold its service levels, generating  
an identifiable increase in costs versus non-exclusive passenger flights, which were used pre Covid-19.

•  Our delivery partners passed on to the Group additional surcharges specifically identified on invoices as  

a response to operating during the pandemic.

•  Due to the impact of Covid-19, a number of key supply routes were disrupted or closed. This necessitated 

identifying and sourcing alternative viable routes to fulfil the obligations on the Group to serve its customers, 
which created identifiable external costs relating to alternative routes that had to be taken due to the impact of 
Covid-19 on the Group’s courier and logistics providers ability to operate in the pandemic.

Commissioning – new facilities      

The Group has embarked on a strategic project to transform the Group’s global infrastructure footprint and 
capability, moving away from the smaller-sized facilities which were fit for purpose in the past, into larger purpose-
built distribution facilities to support the strategic objectives of the Group.

Under this project, the Group has commissioned a number of these purpose-built facilities over the years, including  
a campus at Manchester Airport, UK (“Icon”) and New Jersey, US. Work on the Icon facility began in August 2020 and 
is ongoing with an expected completion date of August 2022. The New Jersey project began in April 2021 and went 
live in November 2021.

Due to the scale and complexity of these sites, commissioning of these facilities and integration into the Group’s 
existing distribution network can span more than one accounting period, taking up to 18 months in total for a 
specific site, a relatively short period compared to the useful economic life of the asset. During the commissioning 
and integration period, costs relating to the set-up, integration and testing of the new facilities are included within 
adjusted items as these costs are not expected to be recurring for each specific site and do not reflect the underlying 
cost base of the Group. Such costs include:

•  Additional costs are incurred relating to the period of testing and commissioning that is required to ensure  

a facility is operating as expected. Such costs are non-underlying and therefore included within adjusting items.

•  Costs relating to the migration of production operations and processes to the new sites as part of this expansion 
of the fulfilment network include testing of new production processes and resolution of any commissioning 
protocols required before production is fully operational.

•  Bulk internal warehouse transfers from existing THG facilities are often required during the set up/commissioning 

period for a new facility. These costs are non-underlying in nature.

•  Additional shipping costs are incurred when the products within a single customer order is fulfilled by shipping 

from two different warehouses, due to stock being split across two sites during the commissioning period for  
a new facility. This results in duplicated postage costs on a single order.

The costs above are identified through internal processes and controls which isolate the impact of commissioning 
new facilities. For some of these costs, the amounts included within adjusted items are calculated by taking the 
excess costs per unit versus the normalised rate, which is set based on historical information or third-party data.

Further material charges are anticipated as the respective projects are completed, the quantum of which is subject 
to change throughout the project as unforeseen events arise through to completion. Of the projects open as of year-
end, the material commissioning costs relate to the new warehouse facilities across the Group. The commissioning 
costs remain ongoing and are expected to be completed in H1 of 2022. Although a cost in both 2020 and 2021,  
it relates to different sites and therefore, is not deemed to be a recurring cost as these are costs incurred on new  
sites in 2021.

As the Group’s larger purpose-built facilities have become fully operational, the Group has exited its legacy 
warehouses swiftly to minimise excess capacity and cost. There is commonly a period of overlap of operations of 
both a legacy warehouse and the new facility designed to replace it, and duplicated costs are recorded as adjusted 
items as they do not reflect the underlying cost base of the Group.

The costs associated with the decommissioning and closure of these facilities, from the period they are deemed to 
be surplus to the closure/exit date, are included within adjusted items. These costs are not expected to be recurring 
however they can span accounting periods. There are no decommissioning costs in the current period.

Share-based payments

The Group operates share-based compensation plans, under which the Group receives services from employees 
as consideration for equity instruments (options or growth shares) of the Company. The fair value of the employee 
services received in exchange for the grant of the equity instruments is recognised as an expense and included within 
adjusted items. Due to the nature of these schemes, they can run over multiple years and can be considered to be 
recurring. The charge relating to share-based payments has been treated as an adjusting item as the underlying 
driver for the share awards (e.g. the IPO) is also an adjusting item. There are no share-based payment charges in the 
current period and any future charges will not be considered adjusting items.

Restructuring costs

In 2021 the Group committed to undertaking a review of its corporate structure as part of the intended separation of 
its key business units. The Group incurred costs in relation to the divisional separation of £7.5m. This is expected to 
be completed in H1 FY22 with costs being incurred until the end of FY22.

In 2020 the Group undertook a number of restructuring actions in order to prepare the Group for Admission onto 
the London Stock Exchange. These actions were focused on simplification of the Group structure. The Group also 
incurred costs in relation to the IPO listing in September 2020 which include legal and professional fees and listing 
fees. The IPO related costs are material, non-recurring expenditure, as a result of the Group’s listing on the London 
Stock Exchange and have therefore been presented within adjusted items.

Impairment

Impairment of assets within Experience, Luxury and OnDemand divisions

In May 2021, the Group set out its intention to commence a separation of its key business units within a timeframe of 
fifteen calendar months. The separation, when complete, will involve the establishment of several subgroups of companies 
to cover each business unit. At the date of signing the annual report, this exercise remains ongoing. 

A one off, non-cash impairment of £53.0m has been recognised in respect of THG Experience, THG Luxury and THG 
OnDemand business units. For THG Experience, this relates to sites within the portfolio which are under construction 
at the year end. For THG Luxury and THG OnDemand this has arisen due to the recoverable amount being reviewed 
at a more granular level than was previously possible following the commencement of the separation of the business 
units. There were no impairments identified within THG Beauty, THG Nutrition and THG Ingenuity. See more 
information within note 11. 

Impairment of certain intangible and tangible assets associated with Software-as-a-Service arrangements

The Group hold various arrangements for SaaS solutions. Given the IFRIC agenda decision, the Group has chosen  
to update its accounting treatment and policy for IAS 38 Intangible Assets accordingly.

We have determined that £3.0m of SaaS related costs no longer meet the criteria for recognition as an asset under 
IAS 38. Accordingly, this amount has been expensed in full and has been disclosed as an adjusting item because  
it arises from the one-off introduction of interpretations to accounting guidance.

237

238

Annual Report 2021Notes to the consolidated financial statements (continued)

Impairment on assets held for sale and sale and leaseback charges

Acquisitions – legal and professional costs

The Group periodically considers and analyses potential acquisition targets and recognises there is inherent 
complexity and risk associated with acquisitions. The Group manages this by employing external professional 
advisors to perform legal, financial, commercial and tax due diligence on targets. These costs relate to opportunities 
the Group identifies and pursues, of which a portion result in successful acquisitions by the Group. Such legal and 
professional costs are classified as adjusting items as they relate to significant strategic transactions and, except for 
the transactions in question, the business would not have incurred these costs and as a result these costs are deemed 
to be non-recurring costs that do not relate to the underlying trading operations of the business.

Other legal and professional costs

The Group incurs legal and professional costs that are non-recurring, one-off in nature and not related to trading 
activities. These costs are included as adjusted items and can include, but are not limited to, costs associated with 
equity raises that occurred before the IPO, and other fees associated with investor activities.

Non-cash – revaluation of SBM option

In 2021, the Group has recognised a £0.6m charge in relation to the valuation of the call option entered into with 
SBM, that allows them to invest directly into a 19.9% stake in THG Ingenuity for $1.6bn. This implies a value of $6.3bn 
(£4.5bn) for THG Ingenuity. This is a derivative instrument, an option that holds value for SBM and consequently falls 
under the provisions of IFRS 9 “Financial Instruments”. The liability represents the difference between the fair value of 
the call option today, and its value at grant date. Given the upside opportunity for SBM and the value in the derivative, 
the option represents an asset to SBM and a liability on the Group’s balance sheet. This is a qualitatively material, non-
recurring transaction and thus the valuation effects of this option have been presented as an adjusted item.

In the prior year Impairments of £64.5m were recognised. As the Covid-19 lockdown in the UK significantly 
impacted the hospitality and leisure sector, management reviewed both the value-in-use and the market 
value of King Street Hotel and Great John Street Hotel. Within 2020, a £29.4m impairment loss was 
recognised in respect of these hotels. This is a non-cash charge that will not recur. Following this, these 
hotels and a number of the Group’s freehold properties were being marketed for sale. These properties 
were required to be treated as held for sale assets in line with IFRS 5 ‘Non-current assets held for sale 
and discontinued operations’. As a result of this, the Group recognised an impairment for the difference 
between the fair value of the assets held for sale and their historic carrying value.

The need for the impairment was driven by construction obligations to complete the build of some 
properties to the required specification, resulting in a £35.1m impairment. Subsequently all these assets 
were disposed of on 11 September 2020 as part of the Propco divestment. The remainder of the charge 
relates to sale and leaseback transactions. This reflects a reduction in the right-of-use asset held in 
accordance with IFRS 16 and is driven by the derecognition of freehold assets, that have been replaced 
with leases which have a shorter useful economic life. These were non-cash one-off impairment charges on 
these properties. 

There have not been any such impairments in 2021. 

Donations and other Covid-19 related costs

As part of its Covid-19 response, the Group made several charitable donations, totalling £1.1m for the year 
ended 31 December 2021. In 2020, £6.6m including £1.0m in cash were donated to Manchester charities, 
with the remainder relating to additional costs incurred as part of making the business Covid-19 secure 
(temperature sensors, PPE etc) for its people and customers. This is expected to be non-recurring.

Acquisitions – restructuring and integration

Where the Group completes acquisitions, it derives value by achieving synergies in the post-acquisition 
period by restructuring the acquired businesses and integrating them into the Group. During this 
restructuring and integration phase there are a number of non-recurring costs incurred by the Group  
as the businesses which are classified as adjusted items. These costs include, but are not limited to:

•  Duplicated costs whilst the integration plan is executed. These often relate to termination of  

pre-acquisition agreements that were in place and exit costs associated (such as closure of old 
facilities or head offices).

•  As part of the integration plan itself, additional non-recurring costs may be incurred which do not 
relate to the underlying trading operations of the Group, including, but are not limited to, system 
integration testing and validation, costs of moving equipment to new sites and department relocation 
or set-up costs.

•  Costs of staff exiting the business, including redundancy costs, earnouts or bonus payments relating 
to the integration plan. Integration plans can often result in moving offices geographically, a change 
in management structure or redefining the roles and needs of departments or individuals. As a result, 
some employee redundancy costs are incurred. Payments are also made to employees for successful 
delivery of integration plans.

Depending on the size and nature of the acquisition and the complexity of the integration plan,  
acquisition restructuring and integration costs can be incurred for up to 12 months post acquisition.

239

240

Annual Report 2021Notes to the consolidated financial statements (continued)

5.  Auditors’ remuneration

Fees in respect of the audit of the Consolidated and Parent Company Financial Statements

Other audit fees, principally in respect of audits of accounts of subsidiaries

Total audit fees

Other services:

    - non-audit advisory services relating to Admission

    - other assurance services*

Total non-audit services

Total fees

2021

£'000

2,150

150

2,300

-

100

100

2,400

2020

£'000

656

95

751

1,372

38

1,410

2,161

*Fees in respect of other assurance services relate to interim procedures in accordance with International Standard for Review Engagements  
(UK and Ireland) 2140. 

The average number of employees (including executive directors) during the year was:

Retail

Administration

Distribution

Information technology

2021

Number

3,023

1,285

3,555

744

8,607

2020

Number

1,904

1,170

2,386

623

       6,083                                            

6.  Employee costs and Directors’ remuneration

7.  Share-based payments

Wages and salaries

Social security costs

Pension costs

Share-based payments

Note

2021

£'000

2020

£'000

270,063

184,254

27,615

7,606

18,856

3,509

7

-

331,624

305,284

538,243

The aggregate amount of employee costs included above that have been capitalised within platform development costs was £44.4m (2020: £35.3m).
The costs incurred in respect of the Executive Directors, who are regarded as the only key management personnel, were as follows:

Short-term employee benefits

Share-based payments

Details of the Directors’ share-based payments are included in note 27.
No retirement benefits are accruing to any of the Directors at 31 December 2021 (2020: nil). 

Note

7

2021

£'000

53

-

53

2020

£'000

2,542

293,604

296,146

The Group has previously operated share-based compensation plans. Due to the strong performance of the Group 
stock on the London Stock Exchange post IPO, all the share schemes detailed below vested in full during 2020. There 
are no active schemes as at 31 December 2021. Prior to vesting, at each balance sheet date, the Group revised its 
estimate of the number of options and shares expected to vest upon the satisfied completion of the specific vesting 
conditions and the vesting period.

The fair value of the employee services received in exchange for the grant of the equity instruments was recognised 
as an expense in adjusted items in 2020. All the share-based compensation plans were equity-settled and valued  
by a Monte Carlo simulation.  

The details of these plans are given below: 

2017 growth share scheme – E ordinary shares: A Long-term Incentive Plan (LTIP) was introduced during 2018. Under 
this scheme, the Group issued equity settled management shares. The scheme was only exercisable on an exit (non-
market condition), and had EPS targets based on adjusted EBITDA (non-market performance condition), had an exit 
hurdle price (market condition). The scheme had a service condition requiring employees to remain in employment 
for three years from grant until the date each of the EBITDA targets is met. In 2020, these shares vested fully, 
triggered by the IPO. 

A new scheme, across three new share classes, was issued in 2020 prior to the IPO, subject to a post IPO market 
capitalisation hurdle of £6.5bn rising to £7.25bn. In 2020, the scheme shares fully vested, triggered by share price 
increases achieved after the IPO.

F ordinary shares: under this scheme, the Group issued equity-settled management shares. The scheme runs over  
3 years to 2022, vesting equally across those three years as EBITDA targets are met. The scheme also contained a 
hurdle that vested all the shares in the event of an IPO that attained a market capitalisation of greater than £5.25bn.

G ordinary shares: this scheme represents equity- settled management shares that vest over a 3-year period to 2022 
based on market capitalisation targets, starting at 75% vested at a market capitalisation of £6.5bn, and further vesting 
in 8.3% increments each £0.25bn of further market capitalisation. 

H ordinary shares: this scheme represents equity settled management shares, that vest based on the £6.5bn market 
capitalisation hurdle noted above. 

241

242

Annual Report 20218.  Finance income and cost

Finance income

Bank interest receivable

Derivative financial instrument

Finance cost

Bank interest payable and charges

Interest on lease liabilities

Revaluation of SBM option

9. 

Income tax

Current tax

Tax charge for the year

Adjustments in respect of prior year

Deferred tax

Origination and reversal of temporary differences

Adjustments in respect of prior year

Change in tax rates

Total income tax credit

Notes to the consolidated financial statements (continued)

2021

£'000

323

300

623

36,496

12,350

601

2020

£'000

205

-

205

48,491

4,521

-

49,447

53,012

2021

£'000

10,057

4,349

14,406

2020

£'000

8,566

390

8,956

Note

(50,116)

(14,590)

795

(13,298)

(1,768)

5,392

21

(62,619)

(10,966)

(48,213)

(2,010)

The standard rate of corporation tax in the UK is 19%. The effective tax rate is 25.88% (2020: 0.4%), based on  
a total tax credit of £48.2m (2020: £2.0m). The effective tax rate differs from the average statutory rate of 19%.  
This is primarily due to a movement in deferred tax not recognised (13.3%), the impact of the UK corporation tax 
rate change from 19% to 25% on deferred tax (7.14%), and expenses not deductible (-11.33%). The non-deductible 
expenses principally comprise exceptional costs associated with acquisitions. 

The business combinations in the year give rise to a deferred tax liability in respect of intangible assets recognised 
on consolidation of £140.5m. At the balance sheet date the total deferred tax liability in respect of intangible assets 
recognised on consolidation of £151.6m. As a result, all potential deferred tax assets arising in the year or previously 
unrecognised are fully recognised at the balance sheet date. This deferred tax asset recognition has a material 
impact on the P&L tax credit, and is the primary reason for the effective tax rate exceeding the statutory rate.  
The P&L tax credit is a non-cash item. 

10.  Business combinations

Details of the acquisitions are as follows:

Business

Country of 
incorporation

Nature
of activity

Date of
acquisition

Consideration 
£’000

Percentage
ownership

Dermstore

USA

Professional skincare
production and online retailing 

2 February 2021

260,898

100%

Indigo Environmental

England and Wales

Recycling provider

3 March 2021

6,316 a 

100%

Arrow Films

England and Wales

Motion picture 
distribution activities

5 March 2021

18,490 b 

100%

More Trees

England and Wales

Tree planting

1 April 2021

3,227 c 

100%

Private Label 
Nutrition

England and Wales

Vitamin, mineral and 
supplement manufacturer

16 April 2021

2,667  

100%

The effective tax rate is 25.88% (2020: 0.4%) and is explained below:

Preston Plastics

England and Wales

Recycling provider

27 April 2021

18,881 d

100%

Loss before tax

Tax at statutory rate of 19% (2020: 19%) 

Tax effects of:

Adjustments in respect of prior year

Non-qualifying depreciation

Expenses not deductible/non-taxable income

Share-based payment charge

State taxes

Effect of higher tax rates in other jurisdictions

Recognition of previously unrecognised losses/unrecognised in year

Effect of change in tax rate

2021

£'000

2020

£'000

(186,287)

(534,639)

(35,395)

(101,581)

Brighter Foods

England and Wales

Bentley Laboratories

USA

Manufacturing and 
developing cold-pressed 
and cold form snack bars

Prestige skincare and 
haircare manufacturing

11 May 2021

43,800 e

100%

15 June 2021

179,956

100%

5,144

(1,379)

Cult Beauty

England and Wales

Online beauty retailer

03 August 2021

291,302

100%

-

20,387

-

(869)

1,943

(26,126)

(13,297)

(48,213)

-

28,715

63,009

-

474

3,381

5,371

(2,010)

a. 

Includes £1.8m of contingent consideration dependent upon performance targets post acquisition.

b. 

Includes £3.0m of contingent consideration dependent upon performance targets post acquisition.

c. 

Includes £2.7m of contingent consideration dependent upon performance targets post acquisition. 

d. 

Includes £6.0m of contingent consideration dependent upon performance targets post acquisition.

e. 

Includes £1.2m of contingent consideration dependent upon performance targets post acquisition.

The Group also paid £0.6m on 28 July 2021 for the trade and certain assets of Morvélo, a retailer of cycling clothing.

243

244

Annual Report 2021Notes to the consolidated financial statements (continued)

Reason for business combination

Dermstore, Cult Beauty and Bentley Laboratories expand THG’s presence in the beauty sector with globally recognised 
brands, including in the US market and also provide in-house skincare and haircare new product development 
capabilities and manufacturing.

Brighter Foods and Private Label Nutrition enhance THG’s vertical integration strategy with the production and retail of 
bars, vitamins, minerals and supplements and will accelerate future development in this area.

Indigo Environmental, Preston Plastics and More Trees form part of THG Eco and are part of THG’s strategy to offset 
THG’s existing usage and footprint and to enhance THG’s processing capabilities to provide sustainability solutions and 
consulting to  THG’s suppliers, partners and customers.  

Arrow Films will facilitate THG’s vertical integration of retail and wholesale physical film content as well as providing 
digital opportunities and growth potential in this area.

Contingent consideration 

The contingent consideration arrangements require the Group to pay the former owners based on performance targets 
post acquisition. The potential undiscounted amount of all future payments that the Group could be required  
to make under the contingent consideration arrangements is between £nil and £19.3m. The performance targets are based  
on EBITDA or revenue.

The fair value of the contingent consideration arrangements of £14.7m was estimated by applying the probability  
of the hurdles being reached. The fair value estimates are based on an assumed probability of 76%.

The following intangible assets were recognised at acquisition:

Dermstore

Indigo 
Environmental

Arrow  
Films

More  
Trees

Private  
Label 
Nutrition

Preston 
Plastics

Brighter
Foods

Bentley 
Laboratories

Cult Beauty

Total

The provisional fair values of the assets and liabilities and the associated goodwill arising from the acquisitions  
are as follows:

Dermstore

Indigo 
Environmental

Arrow Films More Trees

Private Label 
Nutrition

Preston 
Plastics

Brighter
Foods

Bentley 
Laboratories

Cult Beauty

Total

£’000

£’000

£’000

£’000

£’000

£’000

£’000

£’000

£’000

£’000

Intangible 
assets 

Property, 
plant and 
equipment

Right-of-
use asset

216,949

673

8,700

-

1,439

50

3,969

1,191

136

Inventories

18,016

275

811

1,558

1,294

2,086

-

-

-

-

-

1,229

3,084

25,900

49,122

252,702

558,359

598

3,462

5,045

5,301

1,078

16,973

392

508

44

93

60

14,986

4,459

25,237

2,695

14,840

14,592

51,830

131

1,471

1,378

10,746

3,773

22,437

9,698

572

7,479

11

477

178

2,646

703

20,595

42,359

(18,819)

(1,107)

(5,178)

(32)

(611)

(520)

(2,652)

(9,703)

(27,263)

(65,885)

(3,670)

(672)

(113)

-

-

-

(320)

(44)

-

(14,263)

(3,806)

(22,888)

(72)

-

(60)

(723)

(654)

(2,348)

(290)

(1,149)

(6,630)

504

(62,757)

(129,938)

Trade 
and other 
receivables

Cash 
and cash 
equivalents

Trade 
and other 
payables

Lease 
liabilities

£’000

£’000

£’000

£’000

£’000

£’000

£’000

£’000

£’000

£’000

Provisions

(298)

(519)

(22)

228

488

1,200

19,989

252,702

494,736

Deferred tax

(57,142)

(396)

(2,078)

Intangible 
assets - brands

Intangible assets 
– customer lists

Intangibles 
– other 
intellectual 
property

216,949

180

3,000

-

-

493

5,700

-

-

Deferred tax

(56,407)

(156)

(2,078)

Total fair value 
on acquisition

160,542

517

6,622

-

-

-

-

-

1,001

2,596

24,700

26,014

-

-

-

3,119

-

-

60,504

3,119

(290)

(731)

(6,315)

(12,771)

(61,744)

(140,492)

939

2,353

19,585

36,351

190,958

417,867

Net assets 
acquired

170,261

2,750

11,871

(21)

2,042

6,619

28,382

71,513

202,719

496,136

Goodwill

90,637

3,566

6,619

3,248

625

12,262

15,418

108,443

88,583

329,401

Purchase 
consideration

Transactions 
costs

260,898

6,316

18,490

3,227

2,667

18,881

43,800

179,956

291,302

825,537

2,430

237

336

182

198

547

781

1,245

3,518

9,474

The amounts recognised in respect of the fair value of identifiable assets acquired and liabilities assumed  
are as set out in the next table. The exercise to determine the fair value of the acquired assets and liabilities 
is complete, however this will continue to be reviewed within the 12-month post acquisition measurement 
period and therefore remains provisional at the date of approval of these financial statements.

Purchase consideration in total was £825.5m, which comprised of cash totalling £810.8m plus contingent 
consideration totalling £14.7m. 

Transactions costs comprise mainly of advisor fees, financial, tax and due diligence costs and these are included in 
acquisition - legal and professional costs in adjusted items in note 4.

245

246

Annual Report 2021Notes to the consolidated financial statements (continued)

Goodwill

11. 

Intangible assets

The goodwill is attributable to the cost synergies and cross-selling opportunities that are expected to be achieved  
from incorporating the businesses into the Group’s platform. This will support existing operations. In the case of Bentley 
Laboratories, includes the expertise and skillset of the workforce which will lead to a further enhancement of our presence 
in the divisions in which the Group operate. Bentley has an industry-leading research and development team of 25 who 
are at the forefront of its clients’ innovation strategies, with over 650 unique formulations and over 700 new product 
launches since 2017. The Goodwill for Cult Beauty and Dermstore also includes a significant amount for the expertise  
and skillset of the workforce, reflecting the existence of a well-trained, organised and efficient workforce of over 200 
people for Cult Beauty and approximately 100 for Dermstore. The Goodwill for all acquisitions apart from Bentley 
Laboratories is not deductible for tax purposes.  

Cash flows arising from the acquisitions were as follows:

Goodwill

Platform
development costs

Intellectual 
property

Brands

New product 
development

Total

£’000

£’000

£’000

£’000

£’000

£’000

Cost or valuation

At 1 January 2020 

370,684

Additions

Business combinations (note 10)

Currency translation 
differences

1,115

51,827

(1,942)

139,937

39,917

-

(112)

93,168

21,857

32,884

(1,160)

103,214

743

6,544

(331)

2,576

2,189

-

-

709,579

65,821

91,255

(3,545)

Dermstore

Indigo 
Environmental

Arrow Films

More Trees

Private Label 
Nutrition

Preston 
Plastics

Brighter
Foods

Bentley 
Laboratories

Cult Beauty

Total

At 31 December 2020

421,684

179,742

146,749

110,170

4,765

863,110

£’000

£’000

£’000

£’000

£’000

£’000

£’000

£’000

£’000

£000

260,898

6,316

18,490

3,227

2,667

18,881

43,800

179,956

291,302

825,537

-

(1,750)

(3,000)

(2,738)

-

(6,000)

(1,200)

-

-

(14,688)

(9,698)

(572)

(7,479)

(11)

(477)

(178)

(2,646)

(703)

(20,595)

(42,359)

251,200

3,994

8,011

478

2,190

12,703

39,954

179,253

270,707 768,490

Purchase 
consideration

Contingent 
consideration

Cash 
and cash 
equivalents 
acquired

Net cash 
flows

Amounts of revenue and profit before tax (PBT) of the acquirees since the acquisition date included in the 
consolidated statement of comprehensive income for the reporting period, and the revenue and PBT of the 
combined entities for the current reporting period as though the acquisition date for all business combinations 
that occurred during the year had been acquired at the beginning of the annual reporting period are as follows:

£’000

Dermstore

Arrow

THG Eco*

Private Label Nutrition

Brighter Foods

Bently Labs

Cult Beauty

Revenue contributed
in year of acquisition

Full year revenue in
year of acquisition

148,672

14,149

8,693

1,809

10,877

32,000

71,923

160,601

16,275

10,869

2,877

17,755

57,780

174,169

*THG Eco includes More Trees, Preston Plastics and Indigo Environmental.

The profit before tax contributed in the year of acquisition and in the full year of acquisition has not been disclosed. 
Following acquisition, the entities are fully integrated into THG utilising the Shared Service Centre, operating platform 
and supply chain. As such the profit before tax metric information is not readily available at this level. 

During 2021, the Group has concluded on the fair value of the net assets in respect of acquisitions completed  
in 2020, resulting in a decrease of £0.7m in net assets and a corresponding increase in goodwill.

At 1 January 2021

Additions

Business combinations 
(note 10)

Transfers

Disposals

Currency translation 
differences

At 31 December 2021

Accumulated amortisation

At 1 January 2020

Amortisation (note 3)

Currency translation differences

At 31 December 2020

At 1 January 2021 

Amortisation (note 3)

Transfers

Impairment loss

Disposals

Currency translation differences

421,684

78

329,401

-

-

3,919

755,082

270

-

-

270 

270 

-

-

33,359

-

-

179,742

47,587

146,749

24,135

110,170

2,559

4,765

3,710

863,110

78,069

-

63,623

494,736

(6,919)

(1,611)

1,474

(41,249)

28

2,858

(1,474)

(566)

1,933

-

195

-

1

887,760

(6,724)

(43,426)

8,739

218,827

197,590

607,358

8,671

1,787,528

75,265

28,451

(276)

103,440 

103,440 

36,894

(3,438)

1,759

(1,568)

(4)

44,092

18,309

(780)

61,621

61,621

35,921

-

4,637

(41,249)

420

12,521

9,745

(145)

22,121

22,121

24,682

-

-

(566)

36

631

734

-

1,365

1,365

1,536

-

-

-

-

132,779

57,239

(1,201)

188,817

188,817

99,033

(3,438)

39,755

(43,383)

452

At 31 December 2021

33,629

137,083

61,350

46,273

2,901

281,236

NBV

At 1 January 2020

At 31 December 2020

At 31 December 2021

370,414

421,414

721,453

64,672

76,302

49,076

85,128

90,693

88,049

1,945

3,400

576,800

674,293

81,744

136,240

561,085

5,770

1,506,292

Included within Intellectual property is £3.3m (2020: £2.5m) of capitalised costs incurred to obtain a contract with 
a customer. The costs relate to sales commissions paid to sales personnel upon initial acquisition of a customer 
contract. Amortisation of £0.6m (2020: £0.3m) was recognised in the period in relation to these assets.

247

248

Annual Report 2021Notes to the consolidated financial statements (continued)

Impairment tests for goodwill and other intangible assets

THG Luxury and THG OnDemand

An impairment charge of £21.6m has been recognised specifically related to assets allocated to the THG OnDemand  
and THG Luxury  business units. This has arisen largely due to reviewing the recoverable amount of these business 
units at a more granular level than was previously possible following the commencement of the Group separation 
exercise. The assets that have been impaired related to legacy goodwill and other intangibles arising on acquisitions. 

At 31 December 2021, the recoverable amount of THG OnDemand is c.£16m based on fair value less costs to sell.  
The recoverable amount of THG Luxury is c.£1m based on the value in use. Fair value less costs to sell are valued 
using Level 2 fair value hierarchy inputs based on quoted prices on an active market. The acquisition of Arrow films, 
that was completed in 2021 provides a reliable input. The consideration for this acquisition was £18.5m (note 10). Any 
further decline in anticipated cashflows is not expected to lead to additional impairment due to the residual carrying 
values which are based on the recoverable amounts of the assets. 

The value in use is determined in line with accounting policies as required by IAS 36.

The impairment charge is recorded within administrative expenses and adjusting items within the consolidated  
income statement.

The company expects to be able to determine the cashflows for the other business units over the remainder of 2022  
to allow separate reporting as CGUs of THG Beauty, THG Ingenuity and THG Nutrition. From the analysis performed  
to date it is clear that substantial intangible assets will be allocated to THG Beauty due to the recent acquisitions 
within this division. Intangible assets are expected to be in the region of c.£1,100m for THG Beauty and c.£190m for 
THG Ingenuity. Due to the recent acquisitions, THG Beauty is expected to have significantly less headroom than THG 
Nutrition. THG Ingenuity will include capitalised platform costs and intangible assets from new acquisitions, including 
THG Eco. Achieving the growth plans of THG Ingenuity will be important to maintain headroom as will continued 
organic growth in line with previous year’s performances for THG Beauty.

Sensitivity analysis for THG Beauty, THG Nutrition and THG Ingenuity is not possible at this time due to the need to 
finalise the separation of the cashflows, balance sheets and income for each standalone division. The finalisation of 
the separation of these divisions is not expected to result in any further impairment.

Goodwill and intangible assets that have an indefinite useful life are subject to annual impairment testing, or more frequent 
testing if there are indications of impairment. 

Intangible assets and goodwill are reviewed by assessing the appropriate cash generating units (“CGUs”) annually,  
which are identified based on the smallest identifiable group of assets that generate cash inflows largely 
independently in relation to the specific intangible assets. 

In May 2021, the Group set out the intention to commence a separation of THG’s key business units within a 
timeframe of fifteen calendar months as discussed in the CEO report on page 3. The group has made good progress 
towards the separation which will create distinct legal entities and enable cashflows to be identified for each of 
six business units being THG Beauty, THG Nutrition, THG Ingenuity, THG OnDemand, THG Experience and THG 
Luxury. Whilst good progress has been made, insufficient clarity of cashflows existed at the year end and at the date 
of signing these accounts to enable robust cashflow forecasts to be produced for each proposed business unit. This 
is largely due to the interconnectivity of the cashflows and reliance on intra group services between the divisions 
of THG Beauty, THG Ingenuity and THG Nutrition. Whilst the remaining divisions are not completely separate as 
of today’s date, it is clear that for two of the divisions, being THG OnDemand and THG Luxury, future losses are 
forecastable regardless of the finalisation of intra-Group charges. As such the Group has reviewed the carrying 
value of assets allocated to those newly separated CGUs, including those acquired in related business acquisitions 
operating in those divisions. The assets associated to these CGUs, including goodwill have been identified according 
to the businesses which generate cash inflows within each unit. This did not lead to any judgemental allocations.  
An impairment charge has also arisen within the pre-existing THG Experience CGU.

THG Retailing and Commerce CGU (Net book value of goodwill totalling £721.5m (2020: £405.0m) and brands £nil (2020: 
£5.5m) with indefinite lives).

The value in use calculation uses cash flow projections from financial budgets approved by the Board covering a five-year 
period. The post-tax discount rate applied to cash flow projections is 9.1% (2020: 9.3%) and cash flows beyond the five-year 
period are extrapolated using a 2.4% growth rate (2020: 2.0%) which is based on the long term growth rate across the 
industries that the Group operate in for retailing and commerce.

Based on current cashflows, no impairment of the THG Retailing and Commerce CGU is expected but there are plausible 
downside risks to the forecasts including if there was a reduction in the margin of 1.7% or an increase in discount rate 
of 2.5% the value in use headroom would be eliminated. Revenue would need to decline by more than 16.8% for the 
recoverable amount to be less than the carrying value which is not considered reasonably plausible. 

Impairment charge 

THG Experience CGU (Net book value of goodwill totalling £nil (2020: £16.4m) with indefinite lives). 

An impairment charge of £31.4m has been recognised within the THG Experience CGU. The impairment is largely driven 
from the re-prioritisation of capital spend being directed toward the fulfilment network across the Group. This has led to 
some of the smaller sites within the Experience portfolio being under construction at the year end and work being paused. 
As such an impairment has been recognised against these assets (Plant, property and machinery (note 12), right-of-use-
assets (note 22) and goodwill (note 11). We will assess in future periods whether there is any indication that any of this 
impairment loss should be reversed. This may be the case once the work has been completed and the facilities reopen. 
However, the impairment loss recognised against goodwill will not be reversed. Hale Country Club and Spa and King 
Street Town House remain fully operational.

Any further decline in anticipated cashflows is not expected to lead to additional impairment due to the residual carrying 
values which are based on the recoverable amounts of the assets. At 31 December 2021, the recoverable amount of the 
CGU is £50m determined on a value in use calculation using cash flow projections from financial budgets approved by the 
Board covering a five-year period and the fair value less costs to sell for specified assets. The post-tax discount rate applied 
to cash flow projections is 9.7% (2020: 9.3%) and cash flows beyond the five -year period are extrapolated using a 2.0% 
growth rate (2020: 2.0%) which is based on the long term growth rate for the UK experience industry. Fair value less costs 
to sell are valued using Level 2 fair value hierarchy inputs based on quoted prices in an active market.The value in use is 
determined in line with accounting policies as required by IAS 36. 

The impairment charge is recorded within administrative expenses and adjusting items within the consolidated  
income statement. 

249

250

Annual Report 2021 
 
 
 
2021

£'000

378,605

80,542

7,634

466,781

2020

£'000

247,841

46,554

8,283

302,678

Notes to the consolidated financial statements (continued)

12.  Property, plant and equipment

13. 

Inventories

Motor
vehicles

Plant and
machinery

Fixtures
and fittings

Computer 
equipment
and software

Freehold 
buildings

Total

£’000

£’000

£’000

£’000

£’000

£’000

68,136

13,609

25

(1,257)

220,225

161,653

20

1,204

441,789

216,955

1,597

(596)

(13,571)

(279,351)

(342,482)

Goods held for resale

Raw materials

Goods in transit

Cost

Cost At 1 January 2020

Additions

Business combinations

Currency translation differences

Disposals

At 31 December 2020

At 1 January 2021

Additions

Business combinations

Transfers

Currency translation differences

Disposals

2,510

320

-

-

(775)

2,055

2,055

119

213

-

(1)

(54)

79,702

27,860

1,383

(374)

(38,491)

70,080

70,080

45,277

11,877

-

(541)

(245)

71,216

13,513

169

(169)

(10,294)

74,435

74,435

36,125

765

-

(859)

66,942

66,942

28,667

738

6,722

(44)

103,751

317,263

103,751

       317,263

15,991

3,380

-

131

(250)

126,179

16,973

6,722

(1,314)

(6,116)

Goods in transit relate to goods whose control is still to be transferred to the customers as of the reporting date. 
The cost of inventories recognised as an expense and included in cost of sales amounted to £891.2m (2020: 
£884.0m). The value of inventories written down and recognised as an expense in the statement of comprehensive 
income in the year was £7.6m (2020: £3.3m). Within goods held for resale is a £3.0m (2020: £2.6m) right to recover 
asset which represents the carrying value of inventory expected to be received back from customers as returns.

(3,016)

(2,551)

At 31 December 2021

2,332

126,448

107,450

100,474

123,003

459,707

Accumulated depreciation

At 1 January 2020

Depreciation (note 3)

Impairment

Currency translation differences

Disposals

At 31 December 2020

At 1 January 2021

Depreciation (note 3)

Impairment

Transfers

Currency translation differences

Disposals

At 31 December 2021

NBV

At 1 January 2020

At 31 December 2020

At 31 December 2021

1,430

317

-

-

(652)

1,095

1,095

250

-

-

-

(54)

1,291

1,080

960

1,041

32,436

13,552

-

(152)

(36,798)

9,038

9,038

11,623

5,533

-

242

(251)

19,878

7,803

-

(125)

(7,114)

20,442

20,442

6,833

2,555

-

(147)

(1,344)

26,185

28,339

24,294

8,466

-

(1,009)

(13,273)

18,478

18,478

17,174

1,224

3,438

26

(2,330)

38,010

8,052

3,675

29,367

2

(13,107)

27,989

27,989

2,389

67

-

67

(250)

86,090

33,813

29,367

(1,284)

(70,944)

77,042

77,042

38,269

9,379

3,438

      188

(4,229)

30,262

124,087

47,266

61,042

51,338

53,993

43,842

48,464

100,263

79,111

62,464

212,173

75,762

92,741

355,699

240,221

335,620

Included within Freehold buildings is an asset with a NBV of £44.1m that has been reclassified post year end as an asset held for sale under IFRS 5. 
The asset is no longer required by the Group for its original intended purpose. The Group are in advanced discussions with a prospective buyer and 
the sale is expected to complete by the end of Q2 2022. This has not led to any adjustments to the net book value of the asset at 31 December 2021.

14.  Financial assets and liabilities

Assets as per balance sheet – financial assets

Trade and other receivables excluding non-financial assets

Cash and cash equivalents

Investments

Assets as per balance sheet – held at fair value through OCI

Derivative financial instruments designated as hedging instruments

Derivative financial instruments held at fair value through profit and loss

Note

2021

2020

£'000

£'000

15

16

157,345

147,211

536,827

773,581

1,400

-

2,400

15,849

300

-

698,272

936,641

251

252

Annual Report 2021Notes to the consolidated financial statements (continued)

Liabilities as per balance sheet – other financial liabilities at amortised cost

Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due.

Liquidity risk

Bank borrowings

Lease liabilities 

Trade and other payables excluding non-financial liabilities

Liabilities as per balance sheet – other financial liabilities at fair value

Derivative financial instruments designated as hedging instruments

Derivative financial instruments held at fair value through profit and loss

Derivative financial instruments designated as hedging instruments

FX forwards hedging foreign exchange risk on borrowings

Interest rate swaps

FX forwards hedging foreign exchange risk on highly probable future cash flows

18

22

17

489,865

526,159

349,173

236,185

645,712

478,603

21,342

2,563

601 

-

1,506,693

1,243,510

(21,342)

13,405

621

(2,563)

1,779

2,444

(18,942)

13,286

Financial instruments included within current assets and liabilities, excluding borrowings, are generally short-term 
in nature and accordingly their fair values approximate to their book values. Bank borrowings are initially recorded 
at fair value net of direct issue costs. The derivative financial instruments designated as hedging instruments have 
been recognised at fair value through Other Comprehensive Income. Hedging instruments used are measured based on 
observable inputs and have been classified at Level 2 hierarchy level in line with IFRS 13 ‘Fair Value Measurement’.

Derivative financial instruments held at fair value through profit and loss relate solely to the option to invest in THG 
Ingenuity held by SBM, announced on the 10 May 2021. This allows an investment of c.$1.6bn for a 19.9% of THG 
Ingenuity equity once THG Ingenuity has been separated into an investable entity.

The derivative is recognised at fair value and has been valued based on a Black-Scholes model and has been classified  
as Level 3. The inputs used are the valuation of THG Ingenuity using an appropriate valuation method and the expected 
date and likelihood of option exercise. Fair value movements on the option have been recognised within finance costs 
reflecting the nature of the liability.

The Group has established a hedge ratio of 1:1 for the hedging relationships as the underlying risk of the foreign 
exchange, interest rate, and cash flow contracts are identical to the hedged risk components. To test the hedge 
effectiveness, the Group uses the hypothetical derivative method and compares the changes in the fair value of the 
hedging instruments against the changes in fair value of the hedged items attributable to the hedged risks. All the 
hedging activities and derivatives are established to be effective. The changes in counterparty credit risk had no 
material effect on the hedge effectiveness assessment for derivatives.

2021

Notional

Impact on OCI *

Derivatives hedging foreign exchange risk on borrowings

Derivatives hedging interest rate risk on borrowings

€600,000,000

€600,000,000

Derivatives hedging foreign exchange risk on future cash flows

£71,673,366

* Note impact on OCI is shown net of deferred tax.

253

£'000

(8,755)

(2,388)

499

Recycled through 
statement of 
comprehensive 
income

£'000

(46,420)

859

(10,543)

The Group regularly forecasts cash flows and maintains an appropriate balance of cash and debt facilities to ensure 
that sufficient funds are available to cover future expenses and capital expenditure. The Group held €600m notional  
of forward contracts expiring in December 2022 and €600m notional of interest swaps expiring December 2022 through 
to December 2026. Maturity of the Group’s all derivative and non-derivative financial liabilities are given below.

31 December 2021:

Bank borrowings

Lease liabilities 

Trade payables

Carrying  
amount

£'000

489,865

349,173

645,712

Total

£'000

502,962

499,770

645,712

Derivative financial liabilities

21,943

21,943

31 December 2020:

Bank borrowings

Lease liabilities 

Trade payables

Derivative financial liabilities

526,159

236,185

478,603

2,563

543,139

370,672

478,603

2,563

Less than
3 months

£'000

-

10,653

615,748

-

-

7,009

460,858

-

Contractual amount

3 to 12
months

£'000

752

32,112

29,964

21,943

1,871

21,902

17,745

-

1 to 2 years

2 to 5 years

More than
5 years

£'000

£'000

£'000

-

39,353

502,210

105,567

-

312,085

-

-

-

-

-

-

27,010

68,743

-

241

-

702

-

-

541,268

246,008

-

1,620

The fair value of bank borrowings at 31 December 2021 was £503.3m (2020: £542.5m). The fair value is equal to the 
carrying value.

Foreign currency risk

The Group trades internationally and is exposed to exchange rate risk on purchases (Euro, US dollars, and Polish 
Zloty) and sales (primarily in Euro and US dollars). The Group’s results are presented in Sterling and are thus exposed  
to exchange rate risk on translation of foreign currency assets and liabilities.  

The Group’s approach to managing foreign exchange risk is to designate cash flow hedges across a combination of 
forwards, swap agreements and spot transactions, whose fair value is based on the observable market value of the 
respective instrument, taking into account interest rates, foreign exchange rates and market volatility at the balance  
sheet date. 

The Group is also exposed to EUR:GBP exchange rate risk on a €600m loan within the Group and mitigates this risk 
through the use of hedging instruments such as FX forward contracts. As at 31 December 2021, the Group held €600m 
notional of forward contracts expiring in December 2022.

The Group’s foreign exchange exposure is predominantly Euro, US Dollars and Polish Zloty. If the closing exchange rate 
was 5% higher/lower, the Group’s statement of Comprehensive Income and Equity would be impacted as follows:

Change in foreign exchange 
rate

Effect on change
in EUR rate *

Effect on change
in USD rate

Effect on change
in PLN rate

+5%

-5%

+5%

-5%

£'000

20

(22)

43

(47)

£'000

4,554

(5,034)

151

(167)

£'000

1,832

(2,025)

1,708

(1,887)

2021

2021

2020

2020

* If the closing exchange rate was 5% higher/lower, the impact on Group equity would be £11.7m reflecting the impact of the derivative hedges 
associated with the €600m term loan B. 

254

Annual Report 2021Notes to the consolidated financial statements (continued)

Interest rate risk

At 31 December 2021 the ageing of trade receivables was as follows:

The Group is exposed to EURIBOR and SONIA through its loan facilities and has entered into a series of interest 
rate swap agreements to mitigate this risk. As of 31 December 2021, the Group held €600m expiring December 2022 
through to December 2026. Interest rate sensitivity is summarised in note 18. The Group’s financial risks are detailed 
on page 109-116 in this Annual Report.

Changes in liabilities arising from financing activities

The changes in liabilities arising from financing activities are presented below:

Not due

0 to 3 months overdue

3 to 6 months overdue

1 January 2021

Cash flows

New leases

Disposals

Foreign exchange 
movement

Other

31 December 
2021

The movement in the loss allowance of trade receivables was as follows:

Borrowings

Lease liabilities

Total liabilities from 
financing activities

Borrowings

Lease liabilities

Total liabilities from 
financing activities

£’000

£’000

£’000

£’000

£’000

£’000

£’000

526,159

236,185

(25,359)

(36,216)

-

137,158

762,344

(61,575)

137,158

-

-

-

(37,867)

26,932

489,865

(304)

12,350

349,173

(38,171)

39,282

839,038

1 January 2020

Cash flows

New leases

Disposals

Foreign exchange 
movement

Other

31 December 
2020

£’000

750,099

38,465

£’000

£’000

£’000

£’000

£’000

£’000

(144,030)

-

(138,846)

28,668

30,268

526,159

(17,206)

225,915

(15,308)

(202)

4,521

236,185

788,564

(161,236)

225,915

(154,154)

28,466

34,789

762,344

The “Other” column includes the effect of accrued interest on interest-bearing loans and borrowings, including lease 
liabilities and the effect of prepaid loan fees. The Group classifies interest paid as cash flows from financing activities.

Credit risk

Credit risk is the risk that a counterparty will not meet its obligations under a financial instrument or customer contract, 
leading to a financial loss. The Group is exposed to credit risk from its operating activities, primarily trade receivables. The Group 
monitors and reviews exposure to credit risk on an ongoing basis and makes best efforts to ensure recoverability of amounts 
owed to the Group. Information about the credit risk exposure on the Group’s trade receivables is disclosed in note 15. 

15.  Trade and other receivables

Trade receivables

Less: loss allowance

Net trade receivables 

Prepayments 

Accrued income

Other taxation and social security

Other receivables

2021

£'000

119,567

(2,268)

117,299

21,372

58,329

26,883

40,046

263,929

2020

£'000

76,643

(1,945)

74,698

14,757

45,414

39,164

72,513

246,546

Trade and other receivables are principally denominated in Sterling.

At 31 December 2021, there were 161,439,766 fully vested, but partly paid and unlisted Shares (31 Dec 2020: 301,321,600). 
The average amount of unpaid share capital per fully vested but partly-paid and unlisted Share is £0.16 (2020: £0.19) 
representing a receivable to the Group of £27.0m (2020: £57.7m). The movement in the year is all due to certain fully 
vested but partly paid and unlisted Shares being paid-up and converted to Ordinary Shares.

255

2021

£'000

65,399

47,264

6,904

119,567

2020

£'000

48,483

26,377

1,783

76,643

£'000

1,945

1,773

(1,342)

(108)

2,268

At 1 January 2021

Charge for the year 

Released

Utilised

At 31 December 2021

The Group’s credit risk exposure on trade receivables using a provision matrix is as follows:

Current

0 – 30 
days

31 – 60 
days

61 – 90 
days

90+ days

Total

Expected credit loss rate

0.59%

0.49%

0.22%

0.62%

24.77%

Estimated total gross carrying amount at default

65,399

22,394

22,346

2,524

6,904

119,567

Expected credit loss

At 31 December 2021

(384)

(109)

(49)

(16)

(1,710)

(2,268)

65,015

22,285

22,297

2,508

5,194

117,229

The Group has adopted IFRS 9 applying the simplified approach to measure the expected credit losses.  
This uses a lifetime expected loss allowance for all trade receivables.

16.  Cash and cash equivalents

Cash and cash equivalents

2021

2020

£'000

£'000

536,827

773,581

Cash and cash equivalents includes £12.5m (2020: £26.5m) of amounts receivable from banks for credit and debit 
card transactions, which clear the bank shortly after the transaction takes place. 

17.    Trade and other payables

Trade payables

Accruals

Other taxation and social security

Other payables

Government grants

Contingent consideration on acquisitions

2021

2020

£'000

£'000

297,539

326,957

28,259

6,160

2,592

15,056

676,563

254,637

220,415

18,577

3,001

2,518

550

499,698

256

Annual Report 2021Notes to the consolidated financial statements (continued)

The Directors consider the carrying amount of trade and other payables approximates to their fair value when 
measured by discounting cash flows at market rates of interest as at the balance sheet date.

Contingent consideration on acquisitions is measured at fair value using unobservable inputs (level 3 of the fair value 
hierarchy). The unobservable inputs used in the fair value calculation include internal data such as forecasts, budgets 
and actual results to date. The fair values are sensitive to changes in EBITDA or revenue given that these key metrics 
are what the performance targets are based on.

Included within trade payables is £42.3m due to suppliers that participate in the Group’s supply chain financing 
agreement. The agreement does not change the suppliers agreed payment terms directly with the Group.

18. 

Interest-bearing loans and borrowings

19.  Provisions

At 1 January 2021

Utilisation

Released

Created

Acquired

At 31 December 2021

Current 

Non-current

Dilapidations

£'000

865

(351)

(200)

13,354

2,838

16,506

883

15,623

Current

Bank borrowings

Lease liabilities

Non-current

Bank borrowings

Lease liabilities

Note

22

22

2021

£'000

752

43,342

44,094

489,113

305,831

794,944

2020

£'000

1,871

28,911

30,782

524,288

207,274

731,562

Bank borrowings relate predominantly to the seven-year Euro term loan B and undrawn five-year revolving credit 
facility. The revolving credit facility is provided by Barclays, HSBC, BNP Paribas, NatWest, Citibank, JPM and 
Santander. The term loan B carried an interest rate of 4.50% plus EURIBOR and the revolving credit facility 3.75% plus 
LIBOR. The floating element of the term loan B is hedged by interest rate derivatives. Management notes that EURIBOR  
is being reformed as a benchmark rate and are in dialogue with its lending and hedging partners to minimise the impact 
on the Group as transition occurs.

If interest rates moved by 10bps, the Group’s loss before tax would be c.£1.9m higher/lower, and the subsequent move  
on the derivative valuation would cause equity to be c. £1.0m higher/lower as a result of the same move. Net debt consists 
of loans and lease liabilities, less cash and cash equivalents, defined as referenced in note 22. For the purpose of the 
Group’s net debt calculation, loans that are denominated in foreign currency are translated at the effective hedged rate 
where applicable. Net cash/(debt) is an alternative performance measure and is not defined under IFRS.  

A reconciliation to the most directly comparable IFRS measure is included below:

Loans and other borrowings

Lease liabilities

Cash and cash equivalents

Sub-total

 Adjustments:

Retranslate debt balance at swap rate where hedged by foreign exchange derivatives

Net (debt)/cash

Net cash before leases liabilities

2021

£'000

(489,865)

(349,173)

536,827

(302,211)

(2,548)

(304,759)

44,414

2020

£'000

(526,159)

(236,185)

773,581

11,237

35,403

46,640

282,825

The contractual maturity analysis of bank borrowings and lease liabilities are given in note 14. 

257

Dilapidations provisions relate to leased properties. Dilapidations provisions are made based on the best estimate  
of the likely committed cash outflowand discounted to net present value. Future costs are expected to be incurred 
over the term of the existing lease arrangements at the reporting date, which is a period of up to 25 years.   

The following table shows the timeline in which undiscounted costs in relation to the dilapidation provision  
are expected to become current:

Current

£'000

2-5 years

£’000

At 31 December 2021

883

5,144

£’000

3,663

£’000

2,367

6-10 years

11-15 years

16-20 years

21 - 25 years

£’000

£’000

Total

£’000

456

6,021

18,534

Dilapidations provisions are expected to be used at or by the end of the lease term.  The dilapidations provision 
created in the year totals £13.4m and includes an amount, which is not qualitatively material, of £6.2m related  
to properties occupied at 31 December 2020. The provision increases the right-of-use asset. 

20.  Contract liabilities

Contract liabilities

2021

£'000

2020

£'000

36,143

32,912

Contract liabilities are the consideration received from the customers for sales where the Group still has an obligation 
to transfer goods or services. 100% of the transaction price allocated to the unsatisfied contracts as at 31 December 
2021 are recognised in the next reporting period.

21.  Deferred tax

The deferred tax balance comprises:

Short-term timing differences

Accelerated capital allowances

Business combinations

Tax losses

Loan relationships

Derivatives

Other balance sheet amounts

2021

£'000

(2,446)

1,659

151,615

(60,153)

(16,601)

257

(565)

73,766

2020

£'000

3,622

(3,862)

29,091

(15,380)

(4,730)

(2,501)

(296)

5,944

258

Annual Report 2021 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

The movement on the deferred tax liability during the year is as follows:

Set out below are the carrying amounts of lease liabilities (included under note 18 interest-bearing loans and 
borrowings) and the movements during the period:

Fixed assets

Temporary 
differences
trading

Tax  
losses

Loan 
relationships

Business 
combinations

Other

Total

Opening balance 1 January 2021

(3,862)

3,622

(15,380)

(4,730)

29,091

(2,797)

£’000

£’000

£’000

£’000

£’000

£’000

£’000

5,944

Charged/(credited) to the statement 
of comprehensive income

Charged/(credited) to equity

Business combinations 

Other 

Closing balance
31 December 2021

3,549

(6,940)

(42,218)

(11,871)

(4,869)

(270)

(62,619)

-

1,856

116

-

863

9

(2,420)

-

(135)

-

-

-

-

2,759

339

127,219

174

-

-

129,938

164

1,659

(2,446)

(60,153)

(16,601)

151,615

(308)

73,766

All deferred tax assets relating to losses have been recognised in 2021.

22.  Leases

Set out below are the carrying amounts of the right-of-use assets recognised and movements during the period:

Motor
vehicles

Plant and 
machinery

Computer 
equiptment
and software

Land and
buildings

Total

£’000

£’000

£’000

£’000

£’000

As at 1 January 2020

Additions

Depreciation (note 3)

Lease modifications

Disposals

Currency translation differences

As at 31 December 2020

As at 1 January 2021

Additions

Depreciation (note 3)

Lease modifications

Disposals

Impairment

Currency translation differences

As at 31 December 2021

259

537

179

(164)

-

-

(13)

539

539

44

(172)

-

-

-

(33)

378

845

154

(328)

-

-

(6)

665

665

-

(274)

-

-

-

(17)

374

16

-

(16)

-

-

-

-

-

6

(4)

-

-

-

-

2

36,575

37,973

183,144

183,477

(13,734)

(14,242)

2,019

2,019

(15,335)

(15,335)

14

(5)

192,683

193,887

192,683

193,887

156,467

156,517

(31,759)

(32,209)

(427)

-

(6,856)

(580)

(427)

-

(6,856)

(630)

As at 1 January 

Additions

Accretion of interest

Payments 

Lease modifications

Disposals

Currency translation differences

As at 31 December 

Current 

Non-current  

2021

£'000

236,185

137,601

12,350

(36,216)

(443)

-

(304)

349,173

43,342

305,831

2020

£'000

38,465

223,896

4,521

(17,206)

2,019

(15,308)

(202)

236,185

28,911

207,274

The maturity analysis of lease liabilities is disclosed in Note 14.The Group had total cash outflows for leases  
of £36.2m in 2021 (2020: £17.2m).

The following are the amounts recognised in the year in the consolidated statement of comprehensive income:

Depreciation expense on right-of-use assets

Interest expense on lease liabilities

23.  Share capital and reserves

2021

£'000

32,209

12,350

44,559

2020

£'000

14,242

4,521

18,763

THG PLC is a public company limited by shares and incorporated in England and Wales. It has a standard listing 
on the London Stock Exchange and is the holding company of the Group. The Company has ten classes of shares; 
Ordinary Shares of £0.005 each, all of which are fully paid; D1 Shares of £0.005 each; D2 Shares of £1 each, all of which 
are fully paid; E Shares of £0.005 each; F Shares of £0.005 each; G Shares of £0.005 each; H Shares of £0.005 each;  
the Special Share of £1, which is fully paid up; Deferred 1 Shares of £0.005 each; and Deferred 2 Shares of £0.005 
each. As at 31 December 2021, the Company’s issued share capital comprised:

Ordinary Shares

D1 Shares

D2 Shares

E Shares

F Shares

G Shares

H Shares

Special Share

Deferred 1 Shares

Deferred 2 Shares

2021 Number

1,220,897,947

56,082,651

17,812

49,266,539

27,219,640

17,710,851

-

1

312,226

21,563,860

1,393,071,527

Nominal value £ each

0.005

0.005

1

0.005

0.005

0.005

0.005

1

0.005

0.005

260

309,528

310,282

The rights attaching to the Company’s shares are set out in the Director’s report page 121-124. 

Annual Report 2021Notes to the consolidated financial statements (continued)

Capital risk management

26.  Earnings per share

The Group’s objectives when managing capital, which comprises equity, are to safeguard the Group’s ability to 
continue as a going concern to provide returns for Shareholders and benefits for other stakeholders and to maintain 
an optimal capital structure. In order to maintain or adjust the capital structure, the Group may adjust the amount 
of dividends paid to Shareholders, return capital to Shareholders, issue new Shares or sell assets to reduce debt. 

During the financial year ending 31 December 2021 the following took place:
(i) 124,686,698 listed Ordinary Shares were issued for cash consideration of £743,132,720; (ii) 2,373,540 listed Ordinary 
Shares were converted from 2,373,540 D1 Shares; (iii) 607,500 listed Ordinary Shares were converted from 47,500 
E Shares, 470,000 F Shares and 90,000 G Shares; (iv) 375,769 E Ordinary Shares, 146,526 F Shares and 747,270 G 
Shares were converted into 1,269,565 listed Ordinary Shares and 33 D2 Shares were subdivided into 6,600 D2 shares 
of £0.005 each, 6,121 of which converted to 6,121 listed Ordinary Shares and 479 were reclassified as Deferred 1 
Shares; (v) 21,763 listed Ordinary Shares were converted from 13,000 E Shares, 3,524 F Shares and 5,239 G Shares; (vi) 
116,101,671 listed Ordinary Shares were converted from 1,570,427 F Shares, 24,918,562 G Shares and 89,612,682 H 
Shares; (vii) 3,839,729 listed Ordinary Shares were converted from 959,283 D1 Shares, 370,952 E Shares, 1,003,798 F 
Shares and 1,505,696 G Shares; (viii) 98,673 E Ordinary Shares were converted to listed Ordinary Shares and 750 D2 
Shares were subdivided into 150,000 D2 shares of £0.005 each, 139,107 of which converted to 139,107 listed Ordinary 
Shares and 10,893 were reclassified as Deferred 1 Shares; (ix) 1,707 D2 Shares were subdivided into 341,400 D2 
shares of £0.005 each, 316,608 of which converted into 316,608 listed Ordinary Shares and 24,792 were reclassified as 
Deferred 1 Shares; and (x) 790,418 listed Ordinary Shares were converted from 64,093 F Shares and 726,325 G Shares.

24.  Pension commitments

During the year, the Group operated an auto-enrolment pension scheme. The scheme is managed 
by independent fund managers and the Group contributes in accordance with the statutory requirements. In 
addition to the auto-enrolment scheme, a subsidiary company operates a defined contribution pension scheme 
which is also managed by independent fund managers and its assets and liabilities are held separately 
from that of the Group. The pension charge represents the amount paid by the Group and amounted 
to £7.6m (2020: £3.5m). There were no outstanding contributions due to the fund at the year end.

25.  Cash flow generated from operations

Loss before taxation

Adjustments for:

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Amortisation

Share-based payments

Adjusted items

Net finance costs

Operating cash flow before adjusting items and  

before movements in working capital and provisions

Increase in inventories

Increase in trade and other receivables

Increase in trade and other payables*

Decrease in provisions

Foreign exchange (loss)/gain

Cash generated from operations before adjusting items

Note

12

22

11

7

4

8

-

-

-

-

-

-

2021

£'000

2020

£'000

(186,287)

(534,639)

36,269

32,209

99,033

-

129,829

48,223

161,276

(112,535)

(27,116)

75,189

(416)

(444)

95,954

33,813 

14,242

57,239

331,624

195,714

52,807

150,800

(83,404)

(66,824)

176,799

(996)

574

176,949

The following table reflects the income and share data used in the basic and diluted EPS calculations:

Loss for the financial year (£'000)

Weighted average number of ordinary shares for basic EPS

Basic and Diluted EPS (£’s)

2021

2020

(138,074)

(532,629)

1,099,043,113

804,280,441

(0.13)

(0.66)

The basic loss per share has been calculated by dividing the loss attributable to the Group by the weighted average 
number of ordinary shares in issue. 

The diluted loss per share has been calculated by adjusting the weighted average number of shares for the effects 
of the D, E, F, G and H shares, assuming full vesting of all potentially dilutive shares. The number of these shares is 
disclosed in note 23.  

There was no change in the diluted earnings per share, since the effect of all potentially dilutive shares outstanding 
was anti-dilutive.

27.  Related party transactions

The Directors’ interests in the ordinary share capital of the Company at the balance sheet date are detailed below:

M J Moulding

M J Moulding

J A Gallemore

J A Gallemore

D P Murphy

D P Murphy

I McDonald

I McDonald

Z Byng-Thorne

Z Byng-Thorne

T Hall

D Sanders

£ per share

Ordinary
Shares 2021

Ordinary
Shares 2020

Number

Number

0.005

233,441,525

135,470,561

1

0.005

1

361

361

3,638,116

3,638,116

3,174

3,174

0.005

14,566,016

14,566,016

1

0.005

1.000

1

0.005

0.005

0.005

-

-

2,505,943

2,189,039

-

-

69,765

33,557

21,926

-

750

-

-

-

254,280,383

155,868,017

*Included within trade and other payables is an increase in contract liabilities of £3.2m (2020: £11.8m) Refer to the Chief Financial Officer’s Review  
on page 72 of this report for details regarding undrawn borrowing facilities that may be available in the future for the operating activities and settling 
capital commitments. 

In addition to the shareholdings noted above, the Directors had the following interests in vested Shares issued 
under previous incentive arrangements at the balance sheet date. These shares carry no voting rights.   

261

262

Annual Report 2021 
Notes to the consolidated financial statements (continued)

2021

2020

2021

2020

The charge to the Group’s statement of comprehensive income in 2021 for the settlement of obligations under these 
related party leases was £20.0m (2020: £5.7m), the table below gives further detail around the leases in place:

M J Moulding

M J Moulding

M J Moulding

M J Moulding

J A Gallemore

J A Gallemore

J A Gallemore

D P Murphy

I McDonald

Z Byng-Thorne

Date of award

Subscription/
exercise price £

Subscription/
exercise price £

Dec-19

Aug-20

Aug-20

Aug-20

Dec-19

Aug-20

Aug-20

Dec-19

Dec-19

Dec-19

0.23

0.33

0.28

0.26

0.23

0.33

0.28

0.23

0.23

0.23

0.23

0.33

0.28

0.26

0.23

0.33

0.28

0.23

0.23

0.23

Number

Number

43,641,266

43,641,266

20,197,808

20,197,808

7,733,792

30,296,620

-

89,612,682

185,476

185,476

2,666,963

2,666,963

4,000,537

4,000,537

370,953

185,476

-

370,953

185,476

98,673

78,982,271

191,256,454

The Group has not provided any interest-free loans to the Directors in 2021. In 2020 the Group provided £0.3m  
of interest-free loans to the Directors for them to subscribe for shares as part of the employee benefit scheme.  
The share-based payments expense associated with the Directors was nil (2020: £293.6m). Full details of the  
Directors’ shareholdings are detailed in the Directors’ Remuneration Report on page 191.

During the year, 89,612,682 H Shares held by M J Moulding were paid up and converted into listed Ordinary Shares, 
leading to a reduction in the unpaid share capital included within other receivables (note 15) of £30.5m. 

On 27 August 2020, the Group entered into a five-year agreement on commercial terms with Moulding Capital 
Limited (previously named Kingsmead Holdco Limited) to provide property, facilities and project management 
services to the entity and its subsidiaries. This agreement generates £635,000 for the Group per annum recognised 
within administrative expenses. 

Prior to the IPO which took place in September 2020, THG divested the Propco Group, an entity now wholly- 
owned by the Group’s CEO. The Propco Group owns property assets occupied and utilised by THG and its  
operating businesses. 

The amounts recognised on the Group’s balance sheet in relation to the leases with Propco in the year are as follows:

Right-of- use asset 

Lease liability

2021

£'000

218,279

262,797

The amounts recognised on the Group’s statement of comprehensive income in relation to the leases with Propco 
in the year are as follows:

Depreciation arising on right-of-use assets

Expense recognised in financing costs

Impairment arising on right-of-use-assets 

Impairment arising on property plant and equipment 

263

12,723

10,663

6,856

8,156

Number of
properties

Residual lease  
term date divestment

Rent per annum  
£’000

9

1

12

8

30

0 – 5 years

7 years

13 –15 years

19 – 25 years

962

3,207

3,285

14,065

21,519

FY21 rent
£’000

962

3,207

3,288

12,589

20,046

The following table shows the amounts receivable from or payable to Propco which are outstanding at the balance 
sheet date. These include balances in relation to lease agreements and where the Group has paid suppliers on behalf 
of the Propco Group, or vice versa. Such situations arise due to Propco suppliers using legacy details to submit 
invoices or where payments are made on behalf of THG by Propco for property-related costs rechargeable to THG  
as a tenant per lease:

Related party

Amounts owed  
by related parties

Amounts owed  
to related parties

Amounts owed  
by related parties

Amounts owed  
to related parties

2021

2020

Aghoco 1442 Ltd

Icon 3 Holdco Ltd

FIC Shareco Ltd

THG HQ PropCo Ltd

Allenby Square Ltd

THG Alpha PropCo Ltd

THG Omega PropCo Ltd

THG Icon Unit 3 Propco S.à r.l.

THG Gadbrook PropCo Ltd

THG Icon Unit 4 PropCo Ltd

THG PV PropCo Ltd

THG A&A PropCo Ltd

THG GJS PropCo Ltd 

THG HCC PropCo Ltd

THG KS Propco Ltd

THG Unit 3 PropCo S.à r.l.

Moulding Capital Limited

THG Wroclaw sp. Z.o.o

THG Icon S.à r.l

THG Icon Unit 2 PropCo Limited

£’000

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

£’000

217

-

-

-

532

192

1,243

296

242

217

-

241

465

355

225

-

47

645

1,101

953

6,971

£’000

£’000

13

253

5

30

71

-

-

-

-

-

-

-

-

-

-

2,310

-

-

-

-

98

-

-

-

302

20

1,120

267

218

195

41

217

401

315

269

-

-

-

-

-

2,682

3,463

264

Annual Report 2021 
 
 
 
 
Notes to the consolidated financial statements (continued)

28.  Subsidiary undertakings

These consolidated financial statements include the results of all subsidiaries owned by THG PLC as listed in the table 
below. Some of these subsidiaries, which are listed below, have taken the exemption from an audit for the year ended 
31 December 2021 permitted by s479A of Companies Act 2006. In order to allow these subsidiaries to take the audit 
exemption, the parent company THG PLC has given a statutory guarantee, in line with s479C of Companies Act 2006.

At the balance sheet date, the following subsidiaries were controlled by theGroup (a company incorporated in England 
and Wales).

Subsidiary

Registered office

Country of incorporation

Nature of business

The Hut.com Limited**

The Hut Platform Limited**

The Hut Holdings Limited**

The Hut.com (Trading) Limited**

Cend Limited**

Guco Internet Supplies Limited**

Iwantoneofthose Limited**

The Hut Entertainment SL**

Ensco 818 Limited**

Mankind Holdings Limited**

Mankind Direct Limited**

Moo Limited**

1

1

1

2

1

3

3

25

1

3

1

1

England and Wales

Online retailing

England and Wales

Provision of website development services

England and Wales

Dormant

Jersey

Online retailing

England and Wales

Online retailing

Guernsey

Guernsey

Spain

Holding company

Dormant

Dormant

England and Wales

Holding company

Guernsey

Dormant

England and Wales

Procurement company

England and Wales

Online advertising

Active Nutrition International OY**

24

Finland

Dormant

Lookfantastic Group Limited**

Lookfantastic.com.Ltd**

Lookfantastic Franchising Limited**

Lookfantastic London Limited**

Lookfantastic Salons Limited**

Exante Diet Limited**

Bike Kit Limited**

CNP Professional Holdings Limited**

MyVitamins Limited**

HQ Hair Limited**

Cend International Limited**

THGPP LLC**

THG International LLC**

Mama Mio Limited**

265

1

1

1

1

1

1

1

3

1

3

1

4

4

1

England and Wales

Holding company

England and Wales

Online retailing

England and Wales

Franchising and consultancy services

England and Wales

Dormant

England and Wales

Hairdressing salon

England and Wales

Dormant

England and Wales

Dormant

Guernsey

Procurement company

England and Wales

Dormant

Guernsey

Holding company

England and Wales

Online retailing

USA

USA

Dormant

Warehouse and distribution

England and Wales

Online retailing

Mama Mio Distribution Limited**

Mama Mio US Inc. **

Hale Country Club Limited**

Gadbrook Limited**

THG International Limited**

The Hut Group International 
(Shanghai) Co Limited**

PC Beauty Inc. **

Ideal Shape LLC**

Performance Supplements LLC**

Inteladerm LLC**

Salu Australia PTY Limited**

Skincarestore Australia PTY Limited**

Salu Beauty Inc. **

UK2 Limited**

Another.com Limited**

Virtual Internet Holdings Limited**

Hosting Services Inc. **

UK2 Ukraine LLC**

Virtual Internet (UK) Limited**

The Hut.com (Poland) sp. z.o.o. **

RY.com.au Pty Limited**

Media Ark Limited**

THG Studios Limited (formerly known 
as Hangar Seven Limited)**

H7P Portugal Unipessoal LDA**

Illamasqua (Holdings) Limited**

Illamasqua Limited**

Beauty Box Beteiligungen GmbH**

Beauty Trend Holding GmbH**

Beauty Trend GmbH**

Jade 1150. GmbH**

Beauty Trend S.A.S France**

GlossyBox Sweden Holding UG**

GlossyBox Sweden AB**

GlossyBox United Kingdom 
Holding GmbH**

1

4

1

1

1

England and Wales

Dormant

USA

Online retailing

England and Wales

Retail and leisure company

England and Wales

Dormant

England and Wales

Marketing company

21 

China

License holding company

4

4

4

4

5

5

4

1

1

1

6

12 

1

13 

5

1

1

22

1

1

7

7

7

7

11

7

14

7

USA

USA

USA

USA

Australia

Australia

USA

Holding company

Marketing company

Marketing company

Online retailing

Holding company

Online retailing

Online retailing

England and Wales

Webhosting

England and Wales

Webhosting

England and Wales

Dormant

USA

Ukraine

Webhosting

Webhosting

England and Wales

Webhosting

Poland

Australia

Warehouse and distribution

Dormant

England and Wales

Dormant

England and Wales

Visual content producer

Portugal

Visual content producer

England and Wales

Holding company

England and Wales

Online retailing

Germany

Germany

Germany

Germany

France

Germany

Sweden

Germany

Holding company

Online retailing

Online retailing

Holding company

Online retailing

Holding company

Online retailing

Holding company

266

Annual Report 2021Beauty Trend UK Limited**

VRB GmbH & Co. B-149 KG**

Beauty Trend USA Inc.**

EI Spa Holdings (UK) Limited**

ESPA International (UK) Limited**

Primavera Aromatherapy Limited**

ESPA International (US) Inc.**

ESPA International FZE**

Make Money Limited**

M Beauty Limited**

Language Connect International Ltd**

Language Connect, Inc.**

THG Ingenuity Singapore Pte. 
Limited (formerly known as Language 
Connect Singapore Pte. Limited)**

Acheson & Acheson Limited**

1010 Products Limited**

Ameliorate Skincre Limited**

Eddie Rockers Limited**

Great John Street Hotel Limited**

King Street Investments Limited**

THG Trustee Limited**

THG MP, Inc. (formerly THG Nutrition 
US Inc (formerly. THG MP, Inc.)**

Myprotein Japan K.K.**

Colorist Christophe Robin S.A.S.**

Colorist Christophe Robin US, Inc** 

THG General Trading LLC**

David Berryman Ltd**

David Berryman Holdings Limited**

Fair Juice Limited**

Claremont Ingredients Ltd**

THG 100 KING STREET LIMITED

THG Icon CP Prop LimitedCo**

The Hut Group Limited**

THG Hangar Holdco Limited**

267

1

7

8

1

1

1

9

23

1

1

1

10

15

1

1

1

1

1

1

1

16

17

11

16

18

1

1

1

1

1

1

1

1

Notes to the consolidated financial statements (continued)

England and Wales

Online retailing

Germany

USA

Holding company

Online retailing

England and Wales

Holding company

England and Wales

Online retailing

England and Wales

Manufacturing

USA

UAE

Online retailing

Online retailing

England and Wales

Holding company

England and Wales

Online retailing

THG Hangar Limited**

THG Hangar 2 Limited**

Lion/Wrinkle Holdings, Inc**

Lion/Wrinkle Parent Corp**

Lion/Wrinkle Intermediate LLC**

N.V. Perricone LLC**

1

1

1

1

1

19

England and Wales

Holding company

England and Wales

Holding company

USA

USA

USA

USA

Holding company

Holding company

Holding company

Holding company

Perricone MD Cosmeceuticals UK Limited**

1

England and Wales

Online retailing

The Hut Group, S.L**

THG Intermediate OpCo Limited**

THG Operations Holdings Limited**

England and Wales

Translation and interpretation

THG Intermediate Holdings Limited**

USA

Translation and interpretation

Singapore

Translation and interpretation

England and Wales

Manufacturing

England and Wales

Dormant

England and Wales

Dormant

England and Wales

Holding company

England and Wales

Hotel operator

England and Wales

Hotel operator

England and Wales

Dormant

USA

Japan

France

USA

UAE

Dormant

Online retailing

Online retailing

Online retailing

Online retailing

England and Wales

Online retailing

England and Wales

Holding company

England and Wales

Dormant

England and Wales

Online retailing

England and Wales

Hotel operator

England and Wales 

Holding company

England and Wales

Dormant

England and Wales

Holding company

THG Ingenuity Limited

THG Shelfco Limited**

Dermstore LLC**

Arrow Film Distributors Limited**

The Engine House Media Services Limited**

Indigo Environmental Limited**

Indigo Environmental Holdings Limited**

Indigo Polymers Limited**

Three Counties Reclamation Limited**

The Protein Lab (UK) Limited**

Preston Plastics (Holdings) Limited**

Preston Plastics Limited**

Eco Credits Limited**

Brighter Foods Limited**

Bentley Laboratories Blocker Company**

Bentley Laboratories LLC**

Cult Beauty Limited**

THG AUS Fulfilment PTY Limited**

THG AUS PP PTY Limited**

THG Eco Ltd**

THG EU PP Limited**

THG Ingenuity Germany GmbH**

THG Beauty Limited**

THG AUS Beauty PP PTY Limited**

20

1

1

1

1

1

35

1

1

1

1

1

1

1

1

1

1

1

26

27

1

28

28

1

29

30

1

28

Spain

Online retailing

England and Wales

Holding company

England and Wales

Holding company

England and Wales

Holding company

England and Wales

Web Hosting

England and Wales

Dormant

USA

Online retailer

England and Wales

Motion picture distributor

England and Wales

Film processing

England and Wales

Trading

England and Wales

Holding company

England and Wales

Dormant

England and Wales

Recovery of sorted metals

England and Wales

Manufacturing

England and Wales

Holding company

England and Wales

Recovery of sorted metals

England and Wales

Environmental consulting activities

England and Wales

Manufacturing

USA

USA

Holding company

Online retailer

England and Wales

Online retailer

Australia

Australia

Fulfilment

Online retailing

England and Wales

Holding company

Ireland

Germany

Online retailing

Web Hosting

England and Wales

Holding company

Australia

Online retailing

268

Annual Report 2021Notes to the consolidated financial statements (continued)

Singapore

Online retailing

Ireland

USA

Online retailing

Online retailing

England and Wales

Holding company

England and Wales

Holding company

Australia

Online retailing

Ireland

USA

Online retailing

Online retailing

England and Wales

Holding company

Australia

Australia

India

Online retailing

Online retailing

Online retailing

Singapore

Online retailing

Poland 

Ireland

USA

Online retailing

Online retailing

Online retailing

England and Wales

Holding company

Germany

Online retailing

Netherlands

Online retailing

Australia

Ireland

USA

USA

Online retailing

Online retailing

Online retailing

Online retailing

England and Wales

Holding company

Australia

Poland

USA

UAE

Online retailing

Online retailing

Online retailing

Online retailing

THG Beauty Singapore PTE Limited**

THG Beauty PP EU Limited**

THG Beauty PP US LLC**

THG Experience Limited**

THG Luxury Limited**

THG Luxury PP AUS PTY Limited**

THG Luxury PP EU Limited**

THG Luxury PP US LLC**

THG Nutrition Limited**

THG AUS Nutrition PP PTY Limited**

THG AUS Nutrition PTY Limited**

THG Nutrition India Private Limited

THG Nutrition Singapore PTE Limited**

THG Nutrition Poland s.p.z.o.o**

THG Nutrition PP EU Limited**

THG Nutrition PP US LLC**

THG OnDemand Limited**

THG OnDemand Germany GmbH**

THG OnDemand Netherlands B.V**

THG OnDemand PP AUS PTY Limited**

THG OnDemand PP EU Limited**

THG OnDemand PP US LLC**

THG OnDemand US LLC**

THG Shared Services Limited**

THG Shared Services AUS PTY Limited**

THG Shared Services Poland sp.z.o.o**

THG Shared Services US LLC**

THG Beauty Trading LLC

31

29

26

1

1

28

29

26

1

28

28

32

31

33

29

26

1

30

34

28

29

26

26

1

28

33

26

36

** - 100% owned by THG PLC either directly or indirectly.

5th Floor, Voyager House, Chicago Avenue, Manchester 
Airport, Manchester, England M90 3DQ.

24. 

c/o Tilitoimisto Simo Salonen Oy, Teknologiantie 
2, 90590 OULU, Finland.

1. 

2. 

2nd Floor, Charter Place, 23/27 Seaton 
Place, St Helier, Jersey, JE1 1JY.

3. 

Sarnia House, Le Truchot, St Peter Port, Guernsey, GY1 4NA.

4. 

Corporation Trust Center, 1209 Orange 
Street, Wilmington, DE 19801, USA,

5. 

 G01/38 Atchinson Street, St Leonards, NSW 2065, Australia.

6. 

517 West 100 North, Providence, UT 84332, USA.

7. 

Kosterstrasse 62, 10179 Berlin, Germany.

8. 

Beauty Trend USA inc, 401 Greenwich St, 3 
Floor, New York, NY 10013, USA.

25.  Calle Doctor Fleming 3, planta 9, 28036 Madrid (Spain).

26.  300 Creekview Road, Suite 209, Newark, New Castle, 19711.

27.  111 Fieldcrest Avenue, Edison, New Jersey, 0883.

28.  Azure Group Pty Level 10, 171 Clarence Street, Sydney, NSW 2000.

29.  1st Floor, The Liffey Trust Centre, 117-
126 Sheriff Street Upper, Dublin 1

30.  Maximilianstrasse 5480538 Munich.

31.  100 Tras Street, #16-01 100AM, 079027.

32.  203, 2nd floor, Time Tower, Gurgaon, Haryana, India 122002.

9. 

100 SE 2nd Street, Suite 2000, Miami, FL 3313, USA.

33.  Magazynowa 1 Street, 55-040, Magnice, Poland.

10. 

Language Connect, Inc. 79 Madison Avenue, 
Suite 205, New York, NY 10016, USA.

11.  73 rue Sainte-Anne, Paris, France.

34.  Barbara Strozzilaan 2011083 HN Amsterdam, The Netherlands

35.  1960 E GRAND AVE 6TH FLOOR EL 
SEGUNDO, CA 90245 United States.

12.  58 Zaliznychyna Str, Lviv, Ukraine, 79018.

36.  New Mall Limited, Al Warsan First, 681-0, UAE

13.  ul. Magazynowa 1, 55-040 Magnice, Poland.

14.  Drottninggatan 108,113 60, Stockholm, Sweden.

15.  63 Market Street, 09-01, Bank of Singapore 

Centre, Singapore, 048942.

16.  06-101, WeWork 115 Broadway, New York, NY 10006, USA.

17.  DLA Piper Tokyo, 2-1-1 Marunouchi, Chiyoda-ku, 
Meiji Seimei Kan 7F, Tokyo, 100-0005, Japan.

18.  Office 404, Single Business Tower, Business 

Bay, P.O. Box 113014, UAE.

19.  600 Montgomery St Ste 2500, San Francisco, 

CA, 941111-2724, USA.

20.  Calle Monte Esquinza 30, Bajo Izquierda (28010) Madrid, Spain.

21.  Room 753, Level 7, Building 2, No. 155, Fu Texi 1st 
Road, China (Shanghai) Pilot Free Trade Zone.

22. 

Lote D, Área Empresarial de Marim, 8700-122 Olhão, Portugal.

23. 

Jebel Ali Free Zone, Dubai, UAE.

269

270

Annual Report 2021Notes to the consolidated financial statements (continued)

Subsidiary audit exemptions

The below subsidiaries have taken the exemption from an audit for the year ended 31 December 2021 
permitted by s479A of Companies Act 2006. In order to allow these subsidiaries to take the audit exemption, 
the parent company THG PLC has given a statutory guarantee, in line with s479C of Companies Act 2006.

 Name

Company  
number

Name

Company number

Name

Ensco 818 Ltd

7459909

UK-2 Ltd

Lookfantastic Group Ltd

5381562

Virtual Internet (UK) Ltd

Illamasqua (Holdings) Ltd

6116121

Beauty Trend UK Ltd

3550739

3203095

7569585

Company 
number

10392135

David Berryman 
Holdings Ltd

Claremont Ingredients Ltd

2817306

David Berryman Ltd

2185279

Company only  
financial statements

El Spa Holdings (UK) Ltd

9317257

THG International Ltd

10523712

THG Hangar 2 Limited

12746651

Make Money Ltd

5880897

Illamasqua Ltd

6301971

Perricone MD 
Cosmeceuticals UK            

6471993

Eddie Rockers Ltd

3009737

Primavera Aromatherapy Ltd

2053064

THG Intermediate OpCo Ltd 12297092

Eco Credits Ltd

12933421 M Beauty Ltd

5850964

Brighter Foods Limited

08815259

THG Intermediate Holdings Ltd

12526036

THG 100 King Street Ltd

12938227

THE Eco Limited

13400476

Lookfantastic.com Ltd

3519634

Cend International Ltd

8651475

THG Studios Limited

6293681

Mankind Direct Ltd

4112104

ESPA International (UK) Ltd

2742156

Lookfantastic Franchising Ltd 5382066

Cend Ltd

4067712

Language Connect 
International Ltd

7364250

Lookfantastic Salons Ltd

6310534

The Hut Platform Ltd

6473891

Acheson and Acheson Ltd

2764368

Moo Ltd

3661600

King Street Investments Ltd

8242806

Mama Mio Ltd

12699915

Great John Street Hotel Ltd

7973960

Hale Country Club Ltd

6970110

5158225

5251791

Indigo Environmental Holdings Ltd

11738557

The EngineHouse Media Ltd

10597642

Indigo Environmental Ltd

10695826

The Protein Lab (UK) Ltd

8491800

The Hangar Holdco Ltd

12698636

Three Counties 
Reclamation Ltd

3792922

1340484

Preston Plastics Holdings Ltd

13265838

Preston Plastics Ltd

3377914

THG Shared Services Ltd

13515579

THG Luxury Ltd

13414244

THG Beauty Ltd

13400467

13515614

THG OnDemand Ltd

13400489

THG Experience Ltd

13515614

Another.com Ltd

THG Hangar Ltd

THG Nutrition Ltd

THG Ingenuity Ltd

THG Icon CP PropCo Limited

12940601

Arrow Film Distributors Limited

02584648

The below subsidiaries have taken the exemption from an audit for the year ended 31 December 2021 permitted  
by s480 of Companies Act 2006.

 Name

Company number Name

Company number

Name

Company number

Lookfantastic London Ltd

6338404

Exante Diet Ltd

7126424

Bike Kit Ltd

8317188

Mama Mio Distribution Ltd

7721655

Myvitamins Ltd

8179216

The Hut Holdings Ltd

7002848

The Hut Group Ltd

12526836

Virtual Internet  
Holdings Ltd

5943486

Media Ark Ltd

6127322

Ameliorate Skincare Ltd

3427037

1010 Products Ltd

3402920

Gadbrook Ltd

9867117

Fair Juice Ltd

6494686

THG Shelfco Ltd

13120197

Indigo Polymers Ltd

11526560

THG Trustee Ltd

10511000

29.  Post balance sheet events

There are no material post balance sheet events. See note 12 for information regarding a non-adjusting event relating 
to a Freehold building asset that has been reclassified as an asset held for sale under IFRS 5 post year end. 

271

272

Annual Report 2021Company balance sheet as at 31 December 2021

Company statement of changes in equity for the year 
ended 31 December 2021

   Fixed assets

Investments

Current assets

Debtors

Cash

Creditors: amounts falling due within one year

Net current assets

Total assets less current liabilities

Net assets

Capital and reserves

Called up share capital

Share premium

Merger reserve

Capital redemption reserve

Loss for the year

Retained earnings

Total shareholders' funds

Note

4

5

6

2021

£'000

508,846

508,846

1,406,262

282,278

1,688,540

(3,147)

2020

£'000

508,846

508,846

891,368

93,227

984,595

(15,637)

1,685,393

968,958

2,194,239

1,477,804

2,194,239

1,477,804

6,684

6,061

2,022,311

1,287,171

615

523

(19,328)

183,434

615

523

(317,335)

500,769

2,194,239

1,477,804

The financial statements on pages 273-278 were approved by the Board of Directors on 20 April 2022 and were signed on its behalf by:

J A Gallemore

Director
Registered number: 06539496

273

Ordinary
shares
£'000

Share
premium
£'000

Merger
reserve
£'000

Capital
Redemption Reserve
£'000

Retained 
earnings
£'000

Total equity
£'000

Balance at 1 January 2020

4,381

230,718

615

523

169,915

406,152

Loss for the year

-

-

Issue of ordinary share capital

2,079

1,056,453

Share buy-backs

(399)

Share-based payments

Capital contribution

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(317,335)

(317,335) 

737

1,059,269

(1,506)

(1,905) 

293,604

293,604

38,019

38,019

Balance at 31 December 2020

6,061

1,287,171

615

523

183,434

1,477,804

Balance at 1 January 2021

6,061

1,287,171

615

523

183,434

1,477,804

Loss for the year

-

-

Issue of ordinary share capital

623

735,140

-

-

-

-

(19,328)

(19,328)

-

735,763

Balance at 31 December 2021

6,684

2,022,311

615

523

164,106

2,194,239

274

Annual Report 2021 
Notes to the Company financial statements

1.  Accounting Policies

The principal accounting policies have been 
applied in accordance with “Financial Reporting 
Standard 101 Reduced Disclosure Framework” 
(FRS 101) and are detailed below. The policies 
have been applied consistently throughout 
both the current and preceding year.

a.  Basis of preparation

The consolidated financial statements, and the 
Company financial statements, have been prepared in 
accordance with UK-adopted international accounting 
standards (IFRS) and, as regards the parent company 
financial statements, as applied in accordance with the 
provisions of the Companies Act 2006. The Company 
has taken advantage of section 408 of the Companies 
Act 2006 not to present the parent company profit 
and loss account. The loss for the financial year in 
the financial statements of the Company is £19.3m 
(2020: £317.3m loss). The financial statements have 
been prepared on the historical cost basis, except 
for derivatives which are held at fair value.

In accordance with FRS 101, the Company has taken 
advantage of the following disclosure exemptions:

• 

• 

•  

Company cash flow statement and related notes.  

 Disclosures required by IFRS 2 Share-based 
payments. 

 Disclosures required by IFRS 7 Financial  
Instrument Disclosures.  

•  Disclosure of related party transactions. 

The accounting policies adopted by the Company in the 
current year are consistent with those adopted during 
the year ended 31 December 2020, except for the 
adoption of new accounting standards and amendments 
to existing standards in 2021 as set out below: 

• 

 Amendments to IFRS 4, IFRS 7, IFRS 9, IFRS 16 and 
IAS 39 Interest Rate Benchmark Reform Phase 2.

The amendments noted above do not have a significant 
impact on the Company’s financial statements. 
There are no standards, interpretations or 
amendments to IFRS that have been issued but are 
not yet effective that are expected to have a material 
impact on the Company’s financial statements. 

b.  Taxation and deferred taxation

Current tax including UK Corporation Tax is provided 
at amounts expected to be paid or recovered using 
the tax rates and laws that have been enacted or 
substantively enacted by the balance sheet date.

Deferred taxation is provided in full on timing 
differences that result in an obligation at the balance 
sheet date to pay more tax, or a right to pay less tax, 
at a future date, at rates expected to apply when 
they crystallise based on current tax rates and law.

Temporary differences arise from the inclusion of items 
of income and expenditure in taxation computations in 
periods different from those in which they are included 
in the financial statements. Deferred tax assets are
recognised to the extent that it is regarded as more 
likely than not that they will be recovered. Deferred 
tax assets and liabilities are not discounted.

c.  Financial instruments

Financial assets and financial liabilities are 
recognised on the Company’s balance sheet 
when the Company becomes a party to the 
contractual provisions of the instrument.

The most significant financial asset relates to 
an intercompany debtor, representing funding 
requirements within the Group.  Management have 
considered all aspects of IFRS 9 with respect to 
recognising the appropriate value of these financial 
instruments at the balance sheet date, including 
credit risk, and have concluded that this has not 
adversely changed since initial recognition. 

d. 

Financial liabilities and equity

Financial liabilities and equity instruments are 
classified according to the substance of the contractual 
arrangements entered. An equity instrument is any 
contract that evidences a residual interest in the assets 
of the Company after deducting all its liabilities.

e. 

Investments in subsidiaries

Investments in subsidiaries are held at cost, 
less any provision for impairment. Where equity 
settled share-based payments are granted to the 
employees of subsidiary companies, the fair value 
of the award is treated as a capital contribution by 
the Company and the investments in subsidiaries 
are adjusted to reflect this capital contribution.

f. 

Share-based payments

The Company operates a share-based compensation 
plan, under which the Company and the Group 
subsidiary entities receive services from employees 
as consideration for equity instruments of the 
Company. The fair value of the employee services 
received in exchange for the grant of the equity 
instruments is recognised as an expense in the 
statement of comprehensive income. The total 
amount to be expensed is determined by reference 
to the fair value of the equity instruments granted.

Non-market vesting conditions are included 
in assumptions about the number of equity 
instruments that are expected to vest. The total 
expense is recognised over the vesting period, 
which is the period over which all the specified 
vesting conditions are to be satisfied.

At the end of each reporting period, the entity 
revises its estimates of the number of equity 
instruments that are expected to vest based on 
the non-market vesting conditions. It recognises 
the impact of the revision to original estimates, if 
any, in the statement of comprehensive income, 
with a corresponding adjustment to equity.
When the equity instruments are exercised or growth 
shares in THG are issued to employees, the Company 

issues new shares. Of the proceeds received on 
exercise or issue of growth shares, an amount equal to 
the nominal value of the shares issued is credited to 
the share capital account and an amount equal to the 
share premium, net of directly attributable transaction 
costs, is credited to the share premium account.

The grant by the Company of equity instruments to 
the employees of subsidiary undertakings in the Group 
is treated as a capital contribution. The fair value of 
employee services received, measured by reference 
to the grant date fair value, is recognised over the 
vesting period as an increase to investment in subsidiary 
undertakings with a corresponding credit to equity.

g.  Critical accounting judgements and

key sources of estimation uncertainty

Impairment of investments

The carrying amounts of the Company’s investments 
are reviewed at each reporting date to determine 
whether there is any indication of impairment in 
accordance with the accounting policy set out in 
note 1 of the consolidated financial statements. The 
Company considers impairment of its investments 
in subsidiaries by estimating the recoverable 
amounts of its investments. The impairment review 
for the Company’s investments was performed 
using the same projections used in the impairment 
review in relation to the Group’s goodwill. Note 
11 in the consolidated financial statements details 
the assumptions used together with an analysis of 
the sensitivity to changes in key assumptions. 

Recoverability of intercompany debtors

The Company uses estimates to determine the 
recoverability of amounts due from its subsidiaries. 
Under IFRS 9, the carrying amounts of receivables from 
other Group subsidiaries are required to be assessed 
for recoverability on a forward-looking basis through the 
recognition of an expected credit loss (ECL) provision. 
This requires the estimation of expected loss at default 
(ELD) and probability of default (PD) to compute the 
ECL, which is deemed to reflect the irrecoverability  
of intercompany debtors.

275

276

Annual Report 2021 
  
 
Notes to the Company financial statements (continued)

2.  Employee costs and numbers

The average number of employees during the year was 2 (2020: 6).

6.  Creditors: amounts falling due within one year

Short term employee benefits

Social security costs

Share-based payments

3.  Auditor remuneration

2021

£'000

50

3

-

53

2020

£'000

2,274

311

293,604

296,189

Amounts paid to the Company’s auditors are disclosed in note 5 of the Group’s consolidated financial statements.

4.  Fixed asset investments

Fixed asset investments comprise investments in subsidiary undertakings.

At 1 January

Additions

Capital contribution

At 31 December

5.  Debtors

Trade and other receivables

Amounts owed from Group undertakings

Unpaid share capital

Corporation tax asset

Other taxation and social security

Prepayments and accrued income

2021

£'000

2020

£'000

508,846

88,044

-

-

382,783

38,019

508,846

508,846

2021

£'000

596

2020

£'000

392

1,373,336

825,927

27,026

4,687

379

238

57,660

4,687

277

2,425

1,406,262

891,368

Amounts owed by Group undertakings are unsecured, non-interest bearing and repayable on demand.

At 31 December 2021, there were 161,439,766 fully vested, but partly paid and unlisted Shares (31 Dec 2020: 
301,321,600). The average amount of unpaid share capital per fully vested but partly-paid and unlisted Share is £0.16 
(2020: £0.19) representing a receivable to the Group of £27.0m (2020: £57.7m). The movement in the year is all due to 
certain fully vested but partly paid and unlisted Shares being paid-up and converted to Ordinary Shares.

Trade creditors

Accruals and deferred income 

Other creditors

7.  Share capital and reserves

2021

£'000

919

2,228

-

3,147

2020

£'000

9,256

3,600

2,781

15,637

THG PLC is a public company limited by shares and incorporated in England and Wales. It has a standard listing 
on the London Stock Exchange and is the holding company of the Group. The Company has ten classes of 
shares; Ordinary Shares of £0.005 each, all of which are fully paid; D1 Shares of £0.005 each; D2 Shares of £1 each, 
all of which are fully paid; E Shares of £0.005 each; F Shares of £0.005 each; G Shares of £0.005 each; H Shares 
of £0.005 each; the Special Share of £1, which is fully paid up; Deferred 1 shares of £0.005 each; and Deferred 
2 shares of £0.005 each. As at 31 December 2021 and 2020, the Company’s issued share capital comprised

Class

Ordinary Shares

D1 Shares

D2 Shares

E Shares

F Shares

G Shares

H shares

Special Share

Deferred 1 Shares

Deferred 2 Shares

2021 Number

Nominal value £ each

1,220,897,947

56,082,651

17,812

49,266,539

27,219,640

17,710,851

-

1

312,226

21,563,860

1,393,071,527

0.005

0.005

1

0.005

0.005

0.005

0.005

1

0.005

0.005

During the financial year ending 31 December 2021 the following took place:

(i) 124,686,698 listed Ordinary Shares were issued for cash consideration of £743,132,720; (ii) 2,373,540 listed Ordinary 
Shares were converted from 2,373,540 D1 Shares; (iii) 607,500 listed Ordinary Shares were converted from 47,500 
E Shares, 470,000 F Shares and 90,000 G Shares; (iv) 375,769 E Ordinary Shares, 146,526 F Shares and 747,270 G 
Shares were converted into 1,269,565 listed Ordinary Shares and 33 D2 Shares were subdivided into 6,600 D2 shares 
of £0.005 each, 6,121 of which converted to 6,121 listed Ordinary Shares and 479 were reclassified as Deferred 1 
Shares; (v) 21,763 listed Ordinary Shares were converted from 13,000 E Shares, 3,524 F Shares and 5,239 G Shares; (vi) 
116,101,671 listed Ordinary Shares were converted from 1,570,427 F Shares, 24,918,562 G Shares and 89,612,682 H 
Shares; (vii) 3,839,729 listed Ordinary Shares were converted from 959,283 D1 Shares, 370,952 E Shares, 1,003,798 F 
Shares and 1,505,696 G Shares; (viii) 98,673 E Ordinary Shares were converted to listed Ordinary Shares and 750 D2 
Shares were subdivided into 150,000 D2 shares of £0.005 each, 139,107 of which converted to 139,107 listed Ordinary 
Shares and 10,893 were reclassified as Deferred 1 Shares; (ix) 1,707 D2 Shares were subdivided into 341,400 D2 
shares of £0.005 each, 316,608 of which converted into 316,608 listed Ordinary Shares and 24,792 were reclassified as 
Deferred 1 Shares; and (x) 790,418 listed Ordinary Shares were converted from 64,093 F Shares and 726,325 G Shares.

8.  Related party transactions

The Company has taken exemption under FRS 101 not to disclose transactions with wholly-owned subsidiary companies. 

277

278

Annual Report 2021  
Glossary

Alternative performance 
measures (“APMs”)

The Group tracks a number of alternative performance 
measures in managing its business, which are 
not defined or specified under the requirements 
of IFRS because they exclude amounts that are 
included in, or include amounts that are excluded 
from, the most directly comparable measure 
calculated and presented in accordance with IFRS, 
or are calculated using financial measures that 
are not calculated in accordance with IFRS.

The Group believes that these alternative performance 
measures, which are not considered to be a 
substitute for or superior to IFRS measures, provide 
stakeholders with additional helpful information on 
the performance of the business. These alternative 
performance measures are consistent with how the 
business performance is planned and reported within 
the internal management reporting to the Board. 

These alternative performance measures should be 
viewed as supplemental to, but not as a substitute 
for, measures presented in the consolidated financial 
information relating to the Group, which are prepared 
in accordance with IFRS. The Group believes that 
these alternative performance measures are useful 
indicators of its performance. However, they may 
not be comparable with similarly-titled measures 
reported by other companies due to differences 
in the way they are calculated. Profit-related APMs 
frequently exclude significant recurring business 
transactions (e.g., restructuring charges, acquisition-
related costs and certain share-based payments) 
that impact financial performance and cash flows.

The Audit Committee have reviewed the overall 
presentation of APMs to ensure that these are not 
given undue prominence, challenged the nature 
and amount of adjusting items and evaluated 
the reconciliations used by management. 

In determining whether an item should be presented 
as an allowable adjustment to IFRS measures, the 
Group considers items which are significant either 
because of their size or their nature, and which are 

non-recurring. For an item to be considered as an 
allowable adjustment to IFRS measures, it must 
initially meet at least one of the following criteria:

• 

• 

• 

It is a significant item. 

It has been directly incurred as a result  
of acquisition related restructuring and  
integration costs, transportation, delivery  
or fulfilment costs in relation to Covid-19.  

It is unusual in nature or linked to  
a one-off agreement signed outside  
of the normal course of business. 

Purpose

The Group uses APMs to improve the comparability 
of information between reporting periods, either 
by adjusting for uncontrollable factors or special 
items which impact upon IFRS measures.

Their use is driven by characteristics 
particularly relevant to THG Group:

•  Adjustments to operating profit – the Group has  

a significant non-current asset base and consequently 
incurs a high proportion of depreciation and 
amortisation. APMs are used to provide adjusted 
measures for users of the financial statements 
to evaluate our operating performance.

•  Acquisition related activity - the Group is in a 

growth phase in its lifecycle and has made several 
acquisitions in the current and previous reporting 
periods. Consequently, a high volume of transaction, 
restructuring and financing costs are incurred 
within the Group which do not reflect its underlying 
business. APMs are used to provide an adjusted 
measure for users of the financial statements 
to consider performance after such items.

279

280

Annual Report 2021 
APM 

Closest 
equivalent
IFRS 
measure

Adjustments to reconcile  
to primary statements 

Purpose

Glossary

The definitions set out below apply throughout this document, unless the context requires otherwise.

Gross profit (before 
depreciation and 
amortisation) 

Gross profit

• 
• 

Depreciation 
Amortisation

Adjusted distribution costs

Distribution 
costs

Adjusted administrative 
expenses

Administrative 
expenses

See the Chief Financial  
Officer review footnote  
1 for a reconciliation.

• 
• 

Adjusted items 
Depreciation and 
amortisation

See the Chief Financial  
Officer review footnote  
1 for a reconciliation.

• 
• 

Adjusted items 
Depreciation and 
amortisation

See the Chief Financial  
Officer review footnote  
1 for a reconciliation.

Adjusted EBITDA 

Operating  
profit 

• 
• 

Adjusted items 
Depreciation and 
amortisation

See the Chief Financial Officer 
review for a reconciliation.

To show gross profit before 
depreciation and amortisation  
charged due to its nature to aid 
comparability.

To show distribution costs before 
adjusted items and depreciation  
and amortisation charged due to  
their nature to aid comparability.

To show administrative expenses 
before adjusted items and depreciation 
and amortisation charged due to their 
nature to aid comparability.

EBITDA is a useful measure for investors 
because it is a measure closely tracked 
by management to evaluate THGs 
operating performance and to make 
financial, strategic and operating 
decisions and may help investors to 
understand and evaluate, in the same 
manner as management, the underlying 
trends in operational performance on  
a comparable basis year on year. 

Adjusted finance costs

Finance  
costs

• 

Adjusted items 

See the Chief Financial Officer 
review for a reconciliation.

To show finance costs before adjusted 
items due to their nature to aid 
comparability.

Net cash before  
lease liabilities 

Cash

Net cash

Cash

• 

• 

• 

 Loans and other 
borrowings 
 Foreign exchange 
(Retranslate debt 
balance at swap rate 
where hedged by foreign 
exchange derivatives)  
Lease liabilities  

See the Chief Financial Officer 
review for a reconciliation.

To show the cash balance after the 
deduction of the loans and other 
borrowings balances but before  
lease liabilities are deducted and  
after retranslation of debt balance  
at swap rate. This measure is tracked  
by management when reviewing 
liquidity and the indebtedness of  
the Group which is then used to drive 
any strategic or acquisition related 
decisions. 

• 

• 

 Loans and other 
borrowings 
 Foreign exchange 
(Retranslate debt balance 
at swap rate where 
hedged by foreign 
exchange derivatives)  

See the Chief Financial Officer 
review for a reconciliation.

To show the cash balance after the 
deduction of the loans and other 
borrowings balances and after 
retranslation of debt balance at  
swap rate. This measure is tracked  
by management when reviewing 
liquidity and the indebtedness of  
the Group which is then used to drive 
any strategic or acquisition related 
decisions. 

Term

Meaning 

2020 Annual Report

means the Annual Report and Accounts of the Company in respect of the financial year ending 31 
December 2020

2021 AGM

means the annual general meeting of the Company held on 24 June 2021

2030 Sustainability Strategy

means the Group strategy, THG x Planet Earth, for a better, sustainable future with targets centred around 
three key priorities: (i) protecting climate and nature; (ii) strengthening our supply chain and circularity; and 
(iii) empowering people and communities 

Active Customers

means customers who have purchased at least once in the financial year ending 31 December 2021

Adjusted EBITDA

Admission

AGM

Annual Report

means the non-GAAP measure which is defined as Earnings Before Interest, Taxes, Depreciation, and 
Amortisation and adjusting items as detailed in note 4 of the financial statements contained within this 
Annual Report

means the admission of all the Ordinary Shares to both the standard listing segment of the Official List of 
the FCA and the London Stock Exchange’s main market for listed securities, which took place on or around 
16 September 2020

means the annual general meeting of the Company that will be held on 10 June 2022

means this Annual Report and Accounts of the Company in respect of the financial year ending 31 
December 2021

API

means Application Programming Interface

Articles of Association

means the Articles of Association of the Company, as adopted by special resolution on 9 September 2020

Autostore

B2B model

BCMS

Bentley

Berryman

Brighter

Board

Board Committees

Brexit

BRC

CAGR

means AutoStore AS, a warehouse robotics company

means business to business model

means Business Continuity Management System 

means Bentley Laboratories LLC, an innovative developer and manufacturer of prestige skincare and 
haircare products that was acquired by THG on 15 June 2021

means David Berryman Limited, the fruit-based ingredient business that was acquired by THG on 8 
December 2020

means Brighter Foods Limited, a specialist developer and manufacturer of snack bars that was acquired by 
THG on 11 May 2021

means the Board of Directors of the Company (or its subsidiaries as the context may require from time to 
time)

means the Company’s Board-constituted Committees comprising the Audit Committee, the Risk 
Committee, the Remuneration Committee, the Nomination Committee, the Related Party Committee and 
the Sustainability Committee

means the UK’s decision to leave the European Union following the referendum on 23 June 2016

means the British Retail Consortium

means Compound Annual Growth Rate 

Carbon Neutral 

means achieving a net-zero release of carbon dioxide into the atmosphere

Chair or Independent Chair

means Charles Allen, Lord Allen of Kensington, CBE, independent non-executive chair of the Company, 
appointed on 22 March 2022

Chief Executive Officer or CEO

means Matthew Moulding, the Company’s Chief Executive Officer and co-founder

Chief Financial Officer or  CFO

means John Gallemore, the Company’s Chief Financial Officer and co-founder

Claremont

means Claremont Ingredients Limited, the leading independent flavour manufacturing, sports nutrition and 
beverages development business that was acquired by THG on 10 December 2020

281

282

Annual Report 2021 
Code

means The UK Corporate Governance Code (July 2018) published by the FRC 

Companies Act

means the Companies Act 2006 (as amended from time to time)

Company 

means THG PLC, a public limited company incorporated in England and Wales with registered number 
06539496, whose registered office is at 5th Floor Voyager House, Chicago Avenue, Manchester Airport, 
Manchester, M90 3DQ, United Kingdom

Company Secretary

means James Pochin, the Company Secretary of THG PLC

Constant currency

means without taking into account fluctuations in the exchange rate; therefore showing the figures as if the 
exchange rate remained constant

Covid-19

CPG

CRM

Cult Beauty

D&I

D1 Shares

D2 Shares

D2C

Deferred 1 Shares

Deferred 2 Shares

Dermstore 

Directors

means the disease caused by Severe Acute Respiratory Syndrome Coronavirus 2, responsible for the global 
pandemic that has impacted the Group’s operations

means Consumer Product Groups

means Customer Relationship Management 

means Cult Beauty Limited, the UK-based online beauty retailer of prestige and emerging independent 
brands that was acquired by THG on 3 August 2021

means diversity and inclusion

means the D ordinary shares of £0.005 each in the capital of the Company, having the rights and being 
subject to the restrictions set out in the Articles of Association

means the D ordinary shares of £1.00 each in the capital of the Company, having the rights and being 
subject to the restrictions set out in the Articles of Association

means direct to customer

means the deferred 1 shares in the capital of the Company, having the rights and being subject to the 
restrictions set out in the Articles of Association

means the deferred 2 shares in the capital of the Company, having the rights and being subject to the 
restrictions set out in the Articles of Association

means Dermstore LLC, the pure play online prestige skincare business that was acquired by THG on  
2 February 2021

means the directors of the Company from time to time and “Director” means any one of them 

Disclosure Guidance and 
Transparency Rules or DTRs

means the disclosure guidance and transparency rules made by the FCA under Part VI of the Financial 
Services and Markets Act 2000 (as amended from time to time)

Division

EBITDA

EBT

EHO

ERM

ESG

EU

E Shares

means business units within the overall single operating segment of the Group 

means the non-GAAP measure which is defined as Earnings Before Interest, Taxes, Depreciation and 
Amortisation

means earnings before tax

means Environmental Health Office 

means Enterprise Risk Management 

means environmental, social and corporate governance factors which are non-financial and are used in 
assessing the sustainability and societal impact of the Company and its operations

means the European Union

means the E ordinary shares of £0.005 each in the capital of the Company, having the rights and being 
subject to the restrictions set out in the Articles of Association

Executive Leadership Team 

means, collectively, those individuals holding executive management positions within  
the Company

Executive Directors 

means the executive directors of the Company from time to time, being the Chief Executive Officer and the 
Chief Financial Officer at the date of this Annual Report,  
and “Executive Director” means any one of them

EY or External Auditor

means Ernst & Young LLP, the Group’s statutory auditor and advisor in respect of non-audit services

means the Financial Conduct Authority

means the Food and Drug Administration, a US federal agency of the Department  
of Health and Human Services

means fulfilment, inventory, retrieval and storage technology

FCA

FDA 

FIR/ST

283

FMCG

FRC

F Shares

GAAP

GDPR

means fast moving consumer goods

means the Financial Reporting Council

means the F ordinary shares of £0.005 each in the capital of the Company, having the rights and being 
subject to the restrictions set out in the Articles of Association

means Generally Accepted Accounting Principles

means the General Data Protection Regulation (EU) 2016/679

General Counsel 

means James Pochin, the General Counsel of the Company 

GHG

GMP

GMV

means greenhouse gases

means Greater Manchester Police 

means Gross Merchandise Value

Group or THG

means the Company and its subsidiaries and subsidiary undertakings from time to time

G Shares

HMRC

H Shares

IAS

means the G ordinary shares of £0.005 each in the capital of the Company, having the rights and being 
subject to the restrictions set out in the Articles of Association

means Her Majesty’s Revenue and Customs

means the H ordinary shares of £0.005 each in the capital of the Company, having the rights and being 
subject to the restrictions set out in the Articles of Association

means International Accounting Standards

ICON Technology campus

means the Manchester ICON Technology Campus

IFRS

IPO

ISO

KOL

KPI

means International Financial Reporting Standards

means the initial public offering of Ordinary Shares by the Company in September 2020

means the International Organization for Standardization

means key opinion leader 

means key performance indicator

Listing Rules

means the Listing Rules made by the FCA under Part VI of the Financial Services and Markets Act 2000 (as 
amended from time to time)

London Stock Exchange

means the London Stock Exchange PLC or its successor

LTIP

MarTech

M&A

NEDs

NHS

means any long-term incentive plan operated by the Company from time to time

means Marketing Technology

means mergers and acquisitions

means the Non-Executive Directors of the Company and “NED” means any one of them

means the UK’s National Health Service 

Notice of Meeting

means the notice of AGM circulated to Shareholders on or around the date of posting of this Annual Report

NPD

OECD

Operational emissions

Ordinary Shares 

means new product development 

means the Organisation for Economic Cooperation and Development

means GHG emissions associated with direct (scope 1) and indirect (scope 2) operations but excluding 
scope 3 (value chain emissions)

means the voting ordinary shares of £0.005 each in the capital of the Company, having the rights and being 
subject to the restrictions set out in the Articles of Association  

Perricone

means Perricone MD, the US prestige skincare brand that was acquired by THG on 29 September 2020

284

Annual Report 2021PHE

PPE

PR

means Public Health England 

means personal protective equipment 

means public relations

Premium Listing

means a listing where the issuer is required to comply with Chapter 6 of the Listing Rules and the other 
requirements in the Listing Rules that are expressed to apply to securities with a premium listing

Propco Group 

means Moulding Capital Limited (formerly Kingsmead Holdco Limited), a company incorporated in 
Guernsey (registered no. 51762), whose registered office is at Sarnia House, Le Truchot, St Peter Port, 
Guernsey, GY1 1GR (“Propco”), and its subsidiaries from time to time, which together hold certain property 
assets that are used or occupied by THG under leases between the relevant Group company and the 
relevant subsidiaries of Propco

Propco Transaction 

means the sale of the Propco Group prior to Admission to Moulding Group Limited (formerly FIC Holdings 
Ltd), which is wholly owned by Matthew Moulding, the CEO 

RCF

means revolving credit facility

Regulations 

means the Companies (Miscellaneous Reporting) Regulations 2018 (as amended from time to time)

Related Party Transaction

means a transaction, arrangement or relationship to which the Company or any of its subsidiaries will be  
a participant and where any related party has a direct or indirect interest 

Remuneration Policy

means the Shareholder-approved policy which sets out the remuneration arrangements for Directors  
(as amended from time to time) 

SaaS

Section 172

means software as a service

means section 172 of the Companies Act, which relates to the duty of a company’s directors to promote the 
success of a company

Senior Management 

means the Executive Leadership Team and its direct reports

Separation Committee

means the committee established to oversee the co-ordination, delivery and execution of a reorganisation 
of the THG corporate structure, specifically regarding the formation of six sub-groups relating to THG 
Beauty, THG Nutrition, THG Luxury, THG On Demand, THG Ingenuity and THG Experience

Shareholder

means a holder of Ordinary Shares

Shares

SID

SKU

means together the Ordinary Shares, D1 Shares, D2 Shares, E Shares, F Shares, G Shares, H Shares, Deferred 
1 Shares, Deferred 2 Shares and the Special Share or any or a combination of each as the context requires

means the Board’s senior independent NED, currently Zillah Byng-Thorne

means stock-keeping unit

Softbank

means SB Management Limited, a subsidiary of SoftBank Group Corp.

Special Advisors 

Special Share

means the independent special advisors appointed by the Company to provide additional resource and 
specialist support to the Board Committees in respect of areas such as tax risk governance, sustainability, 
cyber risk and regulatory compliance  

means the “special” share of £1.00 in the capital of the Company, having the rights and being subject to the 
restrictions set out in the Articles of Association 

Standard Listing 

means a standard listing under Chapter 14 of the Listing Rules 

THG Beauty

means a key division and market of the Company relating to beauty products, commerce and distribution

means a key division and market of the Company relating to the hosting of leading third-party brands on 
THG Ingenuity 

means a SaaS platform feature created and used by the Company that identifies and protects against all 
aspects of fraud and risk online, safeguarding business critical data and customer information

THG Commerce

THG Detect

285

THG Digital 

THG (eco)

means the Company’s end-to-end digital brand services 

means the Company’s  sustainability solutions division

THG Experience

means a key division and market of the Company relating to influencer marketing and commerce

THG Fluently

means the Company’s proprietary translation services 

THG Ingenuity 

means a platform created and used by the Company to achieve global e-commerce competitive advantage

THG Luxury

means the luxury fashion retail division of the Company

THG Nutrition

means a key division and market of the Company relating to nutritional products, commerce and distribution

THG Studios

means a division of the Company which produces digital content 

THG Technology

means a key division and market of the Company

THG Values

means the Company’s values, namely leadership, innovation, decisiveness and ambition

WAEP

WMS

YoY

means weighted average exercise price

means warehouse management systems 

means year on year

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Annual Report 2021