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THG

thg · LSE Financial Services
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Ticker thg
Exchange LSE
Sector Financial Services
Industry Insurance - Property & Casualty
Employees 5001-10,000
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FY2024 Annual Report · THG
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Annual Report  
and Accounts 2024
From a British start-up 
to a global brand builder

Contents
Strategic Report
2 
Our purpose, vision and values
3 
Our businesses
4 
Chair’s Statement
6 
Chief Executive Officer’s Review
8 
Our investment case
10 
Our strategy
13 
Q&A
14 
Our marketplace
16 
THG Beauty 
20 
THG Nutrition 
24 
THG Ingenuity 
26 
Chief Financial Officer’s Review 
36 
Section 172 Statement: Stakeholder Engagement 
43 
Non-Financial and Sustainability Information Statement
44 
Our people 
46 
Sustainability
62 
TCFD 
72 
Risk management and informed decision-making
Governance 
84 
Corporate Governance Report 
94 
Audit Committee Report 
100 
Risk Committee Report
102 
Nomination Committee Report 
106 
Related Party Committee Report
108 
Sustainability Committee Report
110 
Directors’ Remuneration Report 
124 
Directors’ Report
Financial Statements
132 
Independent Auditor’s Report to the members of THG PLC
142 
Consolidated statement of comprehensive income
143 
Consolidated statement of financial position
144 
Consolidated statement of changes in equity
145 
Consolidated statement of cash flows 
146 
Notes to the consolidated financial statements
187 
Company statement of financial position
188 
Company statement of changes in equity
189 
Notes to the Company financial statements
Additional Information
194 
Alternative performance measures
195 
Glossary
We enter the next phase of our 
journey as a global beauty, health 
and wellness consumer brands 
group following the demerger of 
THG Ingenuity.
From a British start-up 
to a global brand builder
What we do
THG PLC is a global retailer and brand owner, 
headquartered in Manchester, UK, operating 
through two leading digital-first online consumer 
businesses: THG Beauty and THG Nutrition. 
THG Beauty operates prominent online platforms 
including Lookfantastic, Cult Beauty and Dermstore, 
offering a valued route to market for over 1,300 
third‑party brands, alongside a specialist portfolio 
of owned brands. 
THG Nutrition, led by Myprotein, the world’s largest 
online sports nutrition brand, spans multiple health 
and wellness categories, delivering its products both 
directly to consumers and through strategic offline 
partnerships worldwide.
Financial highlights
Statutory revenue
£1,751.4m
Total Group revenue (including discontinued 
operations)
£1,943.3m
Post-demerger Adjusted EBITDA1
£92.1m
Pre-demerger Adjusted EBITDA1
£123.1m
Post-demerger Adjusted EBITDA margin1
5.5%
Pre-demerger Adjusted EBITDA margin1
6.5%
Statutory operating loss
£147.9m
Statutory loss after tax from continuing operations
£180.5m
More information online: 
Our website gives you fast, 
direct access to a wide range 
of Company information
thg.com
1. Adjusted profit measures as defined in the glossary and 
reconciled to the nearest GAAP number in the CFO report.
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Additional Information
THG PLC

Strategic Report
Our purpose, vision and values
Our businesses
Our purpose
To create iconic retail experiences 
in the beauty, health and wellness markets.
Our vision
To be the global online leader 
in beauty and sports nutrition.
Our values
Our workforce is as diverse as our customer base, which not only enables us to 
understand and cater to customers’ needs but also creates a workplace where 
individual differences are accepted, valued and encouraged. However, there are 
fundamental values that we all believe in.
Ambition
We think 
BIG. 
We set ambitious 
goals and turn 
obstacles into 
opportunities. 
Innovation
We do things 
differently.
We celebrate 
experimentation 
and champion 
entrepreneurial 
thinking. We focus 
on solutions, not 
problems, and use 
our creativity and 
resilience to make 
a real impact. 
Collaboration
We work 
together.
We listen, trust 
and create an 
environment where 
every voice is heard 
and valued. 
Decisiveness
We make 
bold decisions.
We use robust data 
to make quick, 
informed and 
confident decisions. 
We take calculated 
risks and own our 
actions. 
Leadership
We lead 
by example.
We motivate and 
encourage each other 
to push the boundaries 
of what’s possible. 
We foster a culture of 
meritocracy, enabling 
everyone at THG to 
excel, regardless of 
background, age or 
experience.
THG Beauty
THG Nutrition
Revenue1
£1,108.5m
Adjusted EBITDA1
£79.8m
Adjusted EBITDA margin 
7.2%
Revenue1
£579.8m
Adjusted EBITDA1
£34.5m
Adjusted EBITDA margin 
6.0%
Retailer of prestige beauty brands through online retail 
websites with digital leadership in key markets: the UK 
and the US.
Retailer of sports nutrition supplements and health and 
wellness products, led by the world’s largest online sports 
nutrition brand, Myprotein.
Business overview
 
– Owner and operator of three major 
online beauty retailers: Lookfantastic, 
Cult Beauty and Dermstore. 
 
– Critical route to market for over 1,300 
brands in high-repeat, regime-based 
categories with a focus on the prestige 
segments of skincare, haircare, 
fragrance and cosmetics.
 
– Own brand portfolio with clinically 
proven ingredients focused on the 
more prominent growth opportunities 
in prestige skincare, spa and specialist 
products.
 
– New product development through 
in-house, vertically integrated 
manufacturing capabilities in the UK 
and the US.
 
– Highly loyal global customer base 
with 85% of THG Beauty retail revenue 
generated from returning customers.
Business overview
 
– Increasingly omnichannel model, with 
a growing offline presence building on 
market-leading D2C position.
 
– Vertically integrated manufacturing 
capabilities to power new and improved 
product development and speed 
to market.
 
– Presence in major territories with a proven 
localisation model, enabling rapid scaling 
in emerging territories.
 
– Operating across multiple categories 
in the growing global wellness space, 
with consumers taking greater control, 
prioritising products and services which 
enhance wellbeing. 
 
– Unique to the category licensing 
model, monetising the brand IP and 
building awareness through multi-year, 
multi‑territory agreements.
THG Beauty’s ambition is to be the global 
digital partner of choice across the beauty 
industry, supporting the channel shift 
to online. 
Its strategy is to deliver a leading digital 
customer experience, product assortment 
and elevated brand positioning, while 
generating sustainable, profitable growth.
Its strategic priorities are:
1. to maintain its position as the world’s 
largest online pure-play prestige beauty 
retailer; 
2. to support global beauty brands in 
addressing the channel shift in marketing 
spend from offline to online; 
3. to develop a digitally focused portfolio of 
prestige owned brands, providing margin 
enhancement and differentiation; and
4. to provide innovation and product 
development services directly to the 
beauty industry.
THG Nutrition’s ambition is to maintain 
its global recognition as a trusted 
multi‑channel nutrition and wellness brand 
for consumers, renowned for quality, value 
and innovation.
Its strategy is to build category leadership 
in both online and offline spaces across 
developed and emerging markets, capitalising 
on the long-term trend of consumers 
becoming increasingly health‑conscious.
Its strategic priorities are:
1. maintaining Myprotein’s position as the 
world’s largest online sports nutrition brand;
2. increasing offline presence to enhance 
customer reach through retail, gyms and 
experiences;
3. developing Myprotein’s customer base 
from ‘specialist gym-goer’ to a broader 
‘active lifestyle’ audience; and 
4. evolving the brand to broaden appeal, 
earning the right to play in high-growth 
performance and wellness categories.
1. Revenue and Adjusted EBITDA exclude discontinued categories.
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Strategic Report
Governance
Financial Statements
Additional Information

The decisions and outcomes generated 
by this review are discussed in detail 
throughout this Annual Report. 
THG Beauty and THG Nutrition are both 
leading global consumer-facing businesses 
with attractive market growth profiles, 
while THG Ingenuity is a high-growth 
ecommerce services business with leading 
digital marketing, technology and fulfilment 
capabilities. The Board considered that 
there was a significant opportunity to 
create value for Shareholders by demerging 
THG Ingenuity into a separate private 
company which could focus on scaling 
brands digitally, navigating the complexities 
of acquiring new audiences, facilitating 
frictionless ecommerce and distributing 
products to consumers.
On 17 September 2024 we announced 
that we were progressing options 
for the demerger of THG Ingenuity 
into an independent private company 
and thereafter launched a placing, 
subscription and retail offer to facilitate 
the demerger. Pleasingly, the fundraise 
was oversubscribed and raised gross 
proceeds of approximately £95.4m. 
Following a Shareholder general meeting in 
December 2024, the demerger completed 
on 2 January 2025, in turn simplifying and 
transforming THG’s business model into 
a global consumer beauty and nutrition 
group, with an improved balance sheet, 
capital expenditure and cash flow profile. 
THG Ingenuity can now continue with its 
strategy in a private environment, further 
simplifying its client offerings and investing 
to scale its platform. 
In addition to the demerger, we also took 
other strategic decisions which were in line 
with the Group’s financial priorities and our 
stated intention to simplify and streamline 
the Group’s operations. This portfolio 
management strategy involved exiting 
loss-making discontinued categories 
and the disposal of our luxury business, 
including coggles.com. Within own brand 
beauty, we took the decision to withdraw 
from cosmetics and masstige products 
to focus on the more prominent growth 
opportunities in prestige skincare, spa 
and specialist products. This approach is 
delivering margin enhancements from a 
more focused, relevant consumer offering.
Performance in focus
Throughout 2024 we made conscious 
decisions to drive sustainable growth, 
enhance our operational efficiency and 
strengthen our market position. Delivery 
was tempered by the evolving macro 
conditions which impacted revenue and 
order numbers.
We continued our strategy in THG Beauty 
to prioritise categories and markets where 
we have a right to win and considerable 
brand visibility. As a result of this, we were 
able to deliver strong margin progression, 
enhance customer engagement through 
our loyalty schemes and improve the user 
experience across our retail platform.
In THG Nutrition we undertook a significant 
brand transition, and while inevitably this 
came with an element of short-term trading 
pain and disruption, we are emerging as a 
healthier business with the foundation and 
market positioning for longer-term growth. 
We have achieved our desired outcomes 
with our refreshed brand and look, 
broadening appeal to extend our offering 
beyond conventional sports nutrition and 
whey protein categories, taking advantage 
of the exciting opportunity with offline 
retail partners where we have materially 
increased the number of physical store 
locations across multiple aisles.
We also made significant improvements 
to our customer proposition, establishing 
faster, more reliable and convenient delivery 
options. As a result, customers can shop 
with us more flexibly, leading to greater 
satisfaction and retention across both our 
businesses. Such improvements not only 
evidence our determination and forward 
planning capabilities, but ensure that we 
are well positioned to successfully navigate 
future challenges.
Governance
While further information on the 
governance and Code improvements which 
took place during 2024 can be found 
within the Corporate Governance Report, 
I would like to reiterate our commitment 
to the principles of good corporate 
governance and establishing a robust 
governance framework which underpins 
the successful delivery of our strategic 
priorities. As discussed within the ‘Section 
172 Statement: Stakeholder Engagement’ 
section of the Strategic Report, active 
engagement with our Shareholders has 
been a priority area for us to ensure that 
their voices were heard and their interests 
appropriately taken into account in our 
decision-making processes. 
At the beginning of 2025 we were also 
delighted to announce the appointment 
of Milyae Park to the Board. Milyae is 
an experienced non-executive director 
with a strong track record in international 
retail, consumer and digital businesses, 
as well as being a notable advocate 
for sustainability, diversity, equity 
and inclusion.
 
It is my pleasure to write to you following a 
year of significant change and meaningful 
progress for the Group. Our commitment 
to excellence in the ecommerce industry 
has guided us through various milestones 
and I am proud of the resilience and 
dedication shown by our entire team. 
2024 also marked THG’s 20th anniversary 
in business, an achievement that reflects 
our ability to continually evolve and adapt 
our business model, capitalising on new 
developments and growth opportunities 
to meet the needs of our customers and 
stakeholders.
The competitive landscape in ecommerce 
is ever evolving. By consciously innovating 
and staying attuned to market trends, we 
are able to remain relevant and navigate 
macro challenges, albeit this has come 
alongside considered decisions to refine 
our cost base. To offset the challenges 
such as commodity inflation, we have 
focused on investing in, and diversifying, 
our supply chain, with, for example, local 
manufacturing now in place in parts of 
Asia for THG Nutrition.
In September 2024 we announced our 
intention to transfer from the Transition 
category to the ESCC category of the 
Official List. While no Shareholder approval 
was required to effect the transfer, 
the Board consulted extensively and 
concluded that it would be in the best 
interests of THG and its Shareholders to 
proceed with the transfer. In our pursuit 
to build shareholder value, raise company 
profile and diversify the share register, 
the Board also considered the benefits 
of inclusion in the FTSE UK Index Series, 
which we proudly announced in March. 
This is expected to improve passive 
investment flows and liquidity and support 
execution of the Group’s strategy through 
enhancing its visibility.
Strategy in action
Throughout the year, I worked closely 
with our CEO, Matthew Moulding, on 
the Group’s strategic framework and 
associated initiatives to drive our vision 
forward. Matthew and the team executed 
robustly against our objectives and, 
alongside the Board, undertook a thorough 
review of our businesses to ensure they 
are in good shape for future growth. 
 
see the Corporate 
Governance Report on 
page 84 for more information
see S172 on page 36 
for more information
Her knowledge, skills and network will 
be additive to those of our current Board 
membership. 
Our Board Committees are now well 
established and, with particular reference 
to the demerger of THG Ingenuity, our 
Related Party Committee continues to 
ensure that relevant transactions are 
subject to robust oversight and challenge, 
as appropriate (further details on which 
can be found within the Related Party 
Committee Report). 
Looking ahead
We have now transitioned into a pure-play 
consumer business, operating in growth 
markets with favourable structural trends. 
This shift allows us to concentrate our 
efforts and resources on our core strengths 
and opportunities.
As we move forward, our focus remains 
on THG’s vision and goals. Our aim is 
to enhance our customer proposition, 
introduce new brands and product 
categories, and further grow our presence 
in emerging markets. Our dedication to 
providing exceptional customer service 
and leveraging technology and digital 
know-how will support our drive towards 
continued success. 
During 2025 we anticipate that 
further progress will be made on profit 
enhancement alongside a return to 
Group revenue growth. Our strategic 
focus will include the repositioning of our 
THG Nutrition business to capitalise on 
omnichannel trends and opportunities, 
allowing us to strengthen our market 
position and deliver sustained value to 
our Shareholders.
I would like to extend my gratitude to 
all our stakeholders, particularly our 
partners, Board members and our Senior 
Management for their unwavering support 
and dedication. Our culture and our 
people, in particular their adaptability, 
enthusiasm and 24/7 commitment have 
been instrumental in our delivery to meet 
the needs of our customers. Together we 
have made substantial progress and I am 
confident that we will continue to do so in 
the future.
Charles Allen,
Lord Allen of Kensington. CBE
Independent Non-Executive Chair
28 April 2025
Strategic Report
Chair’s 
Statement
“Throughout 2024 we 
made conscious decisions 
to drive sustainable 
growth, enhance our 
operational efficiency 
and strengthen our 
market position.”
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Additional Information

As we reflect on the last year, I am 
incredibly proud of what we have 
achieved together as an organisation. 
This year has been transformative, 
marked by strategic milestones, 
operational resilience and financial 
progress with revenue diversification and 
cash generation improvements. I want 
to take this opportunity to celebrate our 
successes, address the challenges and 
share the rationale behind key decisions 
we made.
 
– We started the year successfully 
integrating pre-eminent skincare brand 
Biossance into our own brand Beauty 
portfolio. Our prestige beauty brands 
are now stocked in over 4,500 stores 
worldwide, and are renowned for their 
innovative ingredient technology and 
wellness expertise. 
 
– We celebrated 20 years in business 
– an incredible achievement when 
we reflect on our journey and how 
our brands have evolved. Whilst 
certain pressures have abated, new 
challenges and areas of uncertainty 
have emerged. As a business we 
remain on the front foot to adapt 
to preserve our financial health 
and take advantage of new growth 
opportunities. 
 
– Throughout 2024, we delivered robust 
financial discipline, with our focus on 
operating efficiencies and investing in 
markets where we have a right to win 
driving these outcomes. We delivered 
a consistent Adjusted EBITDA year on 
year despite the challenging economic 
conditions. 
 
– Our strategy to simplify and streamline 
operations led to the sale of our luxury 
goods websites, and certain beauty 
own brands. Our resources within 
THG Beauty are now prioritised on 
those categories and markets which 
provide us with more optimal returns 
aligned to our financial priorities, 
demonstrated by the Adjusted EBITDA 
margin for the year being ahead of our 
medium-term target. 
Cultural highlights
 
– It was a transitional year for THG 
Nutrition, characterised by a period of 
strategic realignment and investment. 
Whilst this inevitably resulted in 
challenges as we contested with rising 
costs, Myprotein is now positioned 
as a leader in quality and value 
across multiple health and wellness 
categories. A long-term partnership 
with dairy category leader Müller is 
testament to the profile of brands we 
are now standing alongside. 
 
– At the start of the year our group was 
made up of three leading businesses 
and collectively we took the decision 
to demerge THG Ingenuity after 
substantial stakeholder engagement. 
 
– Following the completion of the FCA 
listing regime review, we took the 
appropriate steps to transfer to the 
ESCC category. We welcomed the 
output to simplify the listing regime, 
and entered the FTSE 250 index in 
March 2025.
 
– Our final milestone was to secure a 
long-term capital structure relevant for 
the business size and growth profile. 
We have materially reduced gross 
debt whilst retaining suitable liquidity 
to continue investing in our brands to 
support their growth potential. 
THG Beauty: Target Adjusted 
EBITDA margin achieved
Within our Beauty business the strategy 
of focusing on higher margin sales and 
reducing order volumes that do not 
deliver target profitability continued, 
driving exceptional Adjusted EBITDA 
margin progress. This performance 
underscores our leadership position 
in the market and commitment to 
progressing stakeholder value, including 
with our brand partners.
THG Nutrition: A transitional 
year, omnichannel paving the 
way forward
2024 marked a transitional year for THG 
Nutrition characterised by the rebrand. 
More consumers globally are now buying 
Myprotein products than ever before, 
following the temporary reduction in 
online customers during the year. This 
success has been underpinned by the 
retail sales value growth through offline 
retail and licensing revenues. 
Looking ahead
As we enter the second quarter we are 
excited and thoughtful about the road 
ahead. Our strategic priorities remain 
clear: to drive sustainable, profitable 
growth, deepen customer relationships, 
and lead with innovation. The beauty and 
nutrition businesses will remain central to 
our strategy, as we continue to build on 
their strong performance and potential. 
We are also committed to supporting 
Ingenuity through leveraging its 
market‑leading services as it embarks on 
its independent journey. This partnership 
gives our brands and customers a 
best‑in-class ecommerce experience, 
with value and advancing performance 
at the core. 
In closing, I want to extend my thanks 
to our employees, whose dedication and 
passion are the driving forces behind 
our achievements. I’m impressed by the 
Group’s agility and resilience during a 
year of significant change, and I would 
like to thank everyone involved at 
THG for their immense efforts during a 
transformative year for the business.
Matthew Moulding
Executive Director and 
Chief Executive Officer
28 April 2025
Whilst the business reported a decline in 
total revenue, this was largely driven by 
the clearance of old brand product online 
at lower price points. We are pleased 
to see it progressing back into growth 
in 2025, supported by new product 
launches and strengthened customer 
engagement both online and across 
multiple retail locations. This resurgence 
highlights the strength of our diversified 
portfolio and our ability to adapt and 
innovate in response to evolving 
consumer demands.
Strategic partnerships
Partnerships have played a key role in 
our success this year. By collaborating 
with industry leaders and innovative 
organisations, we have enhanced our 
capabilities and expanded our reach. These 
alliances have enabled us to access new 
markets, accelerate product development 
and strengthen our value proposition 
across key sectors. Strategic licensing 
partnerships underline the reach of the 
Myprotein brand, and highlight the growth 
opportunities in licensed brand extensions. 
As we look ahead, we remain committed to 
fostering these relationships and building 
new ones that will further our brand and 
create long-term value.
The demerger of THG Ingenuity
This year also saw the pivotal decision 
to demerge THG Ingenuity. This step 
represents a significant milestone in 
our journey to enhance focus, improve 
cash generation and unlock value. 
By establishing THG Ingenuity as an 
independent entity, we have enabled it to 
pursue its growth ambitions with greater 
agility. At the same time, this allows us 
to dedicate our resources to our core 
business areas. The demerger reflects 
our commitment to delivering operational 
excellence, streamlining our priorities 
and creating greater transparency for 
stakeholders. We are confident this move 
will drive long-term success for both THG 
Ingenuity and the Group.
Overcoming challenges
While challenges, including the rebrand 
transition, commodity pricing and 
consumer spend pressures, tested our 
resilience, our team’s ability to adapt 
and respond effectively has been 
instrumental in sustaining our progress. 
These efforts have further strengthened 
our financial foundation, underpinned by 
high quality repeat revenues and channel 
diversification.
 
“Partnerships have played 
a key role in our success 
this year. By collaborating 
with industry leaders and 
innovative organisations, 
we have enhanced our 
capabilities and extended 
our reach.”
see Sustainability on page 46 
for more information
see the CFO review on 
page 26 for more information
Strategic Report
Chief Executive 
Officer’s Review
 
– Across the Group we provided 
over 4,000 hours of support 
to local communities.
 
– 92% of our purchased electricity 
came from renewable sources.
 
– Recognised as a top 250 
company globally on our efforts 
to progress sustainability 
through our THG x Planet 
Earth strategy1.
 
– Our Partnership in Action 
programme was awarded the 
Supply Chain Finance Initiative 
of the Year2. 
 
– We launched our Responsible 
Marketing Code and Sustainable 
Sourcing Framework to better 
protect people and the planet.
1. By Sustainability Magazine.
2. Awarded at the Environmental Finance Sustainable Company Awards 2024.
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Financial Statements
Additional Information

Strategic Report
Our investment case
1.
Sustainable long‑term 
growth opportunity 
from sizeable 
consumer end markets 
	
– Global megatrends 
continue to underpin 
sustained growth in 
health and wellness 
categories
	
– Addressable market 
growth in both 
established and 
emerging territories
3.
Active global customer 
base with increasing 
loyalty and lifetime 
value driven by 
high‑repeat categories
	
– Multi-channel distribution 
increases brand awareness, 
trust and access 
	
– Direct to consumer model 
enables greater customer 
insights, supporting further 
market penetration and 
product discovery
4.
Utilising organic levers 
and new product 
innovation to accelerate 
market share growth
	
– In-house manufacturing 
facilities expediting speed 
to market
	
– Penetration of existing 
markets and expansion into 
adjacent categories
5.
Free cash flow 
generation provides 
capital allocation 
optionality
	
– Targeting continued 
progression to a neutral 
net cash position
	
– Reinvestment in 
selective strategic growth 
opportunities
2.
Digital-first and 
vertically integrated 
consumer brands 
group, comprising 
two market‑leading 
businesses
	
– THG Beauty: Number 
one pure‑play online 
specialty beauty retailer
	
– THG Nutrition: World’s 
largest online sports 
nutrition brand, Myprotein
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Financial Statements
Additional Information

Strategic Report
Our strategy
Build leadership positions in core territories and categories
What it means
2024 progress
 
– Sustainable Group revenue growth and margin expansion
 
– For THG Beauty, maintain online leadership in UK and US 
home markets
 
– Drive brand affinity through accessible authority in 
prestige skincare 
 
– For THG Nutrition, maintain position as the leading global 
online sports nutrition brand
 
– Expand category and channel participation
THG Beauty
 
– Revenue growth in home territories
 
– Medium-term adjusted EBITDA margin achieved
 
– Continuation of international reset strategy, de‑emphasising 
sales in parts of Europe and Asia
THG Nutrition
 
– Offline revenue growth through B2B retail and licensing portfolio
 
– Developed offline footprint across UK grocers and specialist 
retailers; ‘fastest growing sports nutrition brand in the UK 
retail market’1
Launch innovative and relevant products to global consumers
What it means
2024 progress
 
– For THG Beauty, across our three distinct retail 
destinations, provide customers with a best-in class 
curation of brands, from the established houses to the 
specialist and emerging brands 
 
 
– For THG Nutrition, inspire purchases based on quality, 
taste, trust and education across sports nutrition and 
adjacent categories. Localising products and ranges to 
market tastes and trends 
THG Beauty
 
– Extended UK next day delivery service to 1am 
 
– Launch of Biossance Firm and Lift Dual Serum, available in 
offline specialist beauty retailers and online D2C
THG Nutrition
 
– Expanded a royalty model with carefully chosen high quality 
partners in key territories, including long-term ‘Müller 
x Myprotein’ collaboration to create a tailored range of 
high‑protein dairy products, launched in a range of retailers 
 
– Partnership with Jimmy’s Iced Coffee was recognised with the 
Grocer’s New Product & Packaging Award for 2024
 
– Launch of ‘HYROX’ performance range, in conjunction with the 
fastest growing mass participation sport 
Grow the Active Customer base and drive loyalty
What it means
2024 progress
 
– Increase the number of online customers who have 
shopped with THG during the last twelve months through 
retention and new customer acquisition 
THG Beauty
 
– Loyalty scheme now boasting 2.8m members
 
– Roll out of media mix modelling framework to guide 
marketing investment
THG Nutrition
 
– Completion of brand repositioning to expand our reach beyond 
core gym-goers to include technical performers and everyday 
lifestyle consumers
 
– Substantial increase in UK app participation driving higher 
AOVs and customer lifetime value
Enhance brand equity through D2C channels
What it means
2024 progress
 
– Broaden brand awareness and perception
 
– Use our platform to positively influence the beauty, 
health and wellness industries, reflecting ever-changing 
consumer values
THG Beauty
 
– Opening of flagship Lookfantastic store
 
– Increasing share of retail brand investment, through 
strengthened brand partnerships
THG Nutrition
 
– Through ongoing engagement with consumers and existing 
customers, we’ve seen a clear improvement in Myprotein’s 
brand equity over the past 12 months and demonstrated 
effectiveness at guiding customers through the funnel to 
purchase. Myprotein is the most ‘top-of-mind’ sports nutrition 
brand in the UK1
See S172 on page 36 for details of the principal 
decisions taken by the Board during 2024
See Risk Management on page 72 for more 
information on principal risks
THG Beauty and THG 
Nutrition are leading 
global consumer‑facing 
businesses, with attractive 
market growth profiles 
and strong cash flow 
generation potential.
The Board considered that significant 
opportunity existed to create value 
for Shareholders by simplifying THG’s 
business model and demerging THG 
Ingenuity into a separate private 
company with a focus on scaling 
brands digitally, facilitating frictionless 
ecommerce and distributing products to 
consumers. 
Following completion of the demerger on 
2 January 2025, THG Ingenuity operates 
as a separate, standalone entity without 
recourse to the remaining Group.
Rather than reinvesting profits and cash 
flow into THG Ingenuity’s technology 
capital expenditure requirements, the 
demerger presents opportunities to 
optimise Shareholder returns and has 
accelerated the deleveraging of the 
remaining Group.
Our goal is to deliver sustainable growth for our stakeholders, through a focused strategy on key market 
prioritisation in categories where we have a right to play.
1.	 Nielsen Total Market, last 8 weeks to 28/06/2024, brands >£100k value sales.
1.	 YouGov Brand Tracking, February 2025. Almost 1 in 4 UK consumers in our target audience spontaneously name Myprotein when asked to name a sports 
nutrition brand. Myprotein is the most preferred brand among 12 UK sports nutrition brands measured.
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Strategic Report
Our strategy continued
Medium-term 
financial priorities
We aim to deliver sustainable 
growth for our stakeholders:
Suppliers
We promote open and transparent working 
practices with fair terms of business.
Our people 
We have an experienced and dedicated 
workforce, and we aim to ensure THG is an 
inclusive and supportive environment with 
career development opportunities.
Partners
We collaborate for mutual commercial 
success through new routes to market, 
category expansion and distribution of 
our own-brand product. 
Society and communities
We adhere to evolving ESG best practice 
and make steps to understand and address 
our impact to drive positive change.
Customers and consumers
We establish a relationship of trust through 
frictionless, high-quality retail experiences, 
supporting health and wellness regimes 
and product discovery. 
Shareholders 
We create value for Shareholders through 
a focus on sustainable growth, responsible 
capital allocation and balance sheet 
stewardship.
Q&A
with Business CEOs Lucy Gorman and Neil Mistry
What are the latest trends you’re 
seeing in beauty, health and 
wellness, and how do you expect 
them to evolve into 2025?
Lucy: Personalisation, transparency, 
sustainability – these aren’t just trends 
any more; they’re expectations. If brands 
aren’t evolving, they’re getting left behind. 
We’re always adapting, staying ahead of 
market shifts to make sure our offering 
reflects what customers actually want. 
Right now, fragrance is having a huge 
moment. It’s moved beyond just a luxury 
or occasional buy – people are integrating 
it into their daily beauty routines, and 
we’re making sure we’re leading that shift.
Neil: Movement-based wellness is bigger 
than ever. It’s not just about training 
hard; it’s about longevity, recovery and 
optimising overall health.
Hydration is a massive part of that, and 
we’ve been working tirelessly to ensure 
our products meet the changing needs 
of our customers, as well as supporting 
education and implementation. There’s 
huge momentum in the space, and we’re 
making sure we’re right at the centre of it.
What have been the highlights in 
beauty during the year?
Lucy: It’s been a year of refining and 
elevating. Beauty is getting smarter – more 
focus on results-driven skincare, fewer 
gimmicks.
One of the biggest challenges with 
being an online retailer is endless shelf 
space. Sounds great in theory, but we’ve 
spent the last 18 months refining our 
portfolio, really dialling in on prestige and 
skincare. The focus has been on curating 
the right mix, not just expanding for the 
sake of it. And it’s paying off. With the 
continued success of the Lookfantastic 
loyalty programme, we’re already seeing 
the benefits in stronger retention and 
increased customer lifetime value.
Tell us about the partnership 
with HYROX.
Neil: We’re their official nutrition partner, 
and it’s exciting to be part of that journey. 
What’s interesting about HYROX when 
compared to anything we’ve done in 
the past is the mix of strength and 
cardio‑based movement. This partnership 
really helps us to appeal to this new 
hybrid performance and wellness 
customer and help them achieve their 
goals in training and competition. 
We’ve been working closely with HYROX 
athletes to create a range of products 
designed to help them get the most 
out of their workouts and recovery. The 
feedback has been great, and I can’t wait 
to see how we continue to evolve this 
partnership in the coming years.
How are you leveraging 
customer insights to refine 
your proposition?
Lucy: We listen. Customer behaviour tells 
us everything we need to know: what 
they want, what’s missing, how we can 
improve. That data shapes everything, 
from product development to how we 
communicate and engage, and deliver.
Neil: Exactly. And convenience is key. 
Consumers want high-quality products to 
fit seamlessly into their lifestyle. Our job 
is to make that as effortless as possible.
How is your Omni-channel 
strategy evolving? 
Neil: Customers want convenience, 
whether they’re shopping in-store, on 
their phone, or through socials. One of 
the biggest goals of our rebrand was to 
make the brand more accessible to the 
wider nutrition and wellness market. 
THG Beauty – page 16
THG Nutrition – page 20
Market share  
growth in key 
territories
Revenue
growth
Adjusted 
EBITDA 
margin 
of c.9%
Free
cash flow 
generation
Strong 
balance 
sheet
It’s not just about being present across 
multiple channels; it’s about making 
sure each point of sale feels seamless. 
We’re already seeing great success 
with the growth of our offline presence 
and increased brand awareness, and 
I’m excited to see how our partnerships 
with key retailers evolve and how they 
complement our online channels. 
Lucy: Absolutely. The more ways we can 
interact with customers, the stronger the 
connection. With the opening of our first 
Lookfantastic store, we’ve not only added 
another touchpoint but created a space 
where customers can fully experience 
what Lookfantastic is all about. It’s about 
deepening engagement and allowing 
customers to discover new products.
What is the secret to creating 
and growing category-leading 
brands?
Lucy: There’s no secret. Just hard work, 
determination and maybe a little bit of 
luck. But beyond that, it’s about truly 
understanding your customer, staying 
ahead of trends, and having the agility 
to pivot when needed.
Neil: Yes, I completely agree, and the right 
people make all the difference. You need a 
team that’s passionate. Innovation doesn’t 
come from playing it safe. It’s about 
constantly challenging yourself, whether 
that’s through product development, 
marketing strategies, or how you engage 
with customers across multiple channels, 
categories and geographies.
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Looking forward, we anticipate the 
following key trends to shape the 
beauty market in 2025:
	
– A continued shift toward 
premium beauty, with consumers 
increasingly demanding 
high‑performance formulations
	
– Greater focus on sustainability, 
driving demand for sustainable 
packaging, ingredients and 
business models
	
– Continued adoption of virtual 
‘try‑on’ technology and 
AI‑powered diagnostics, enhancing 
the online shopping experience
	
– Consumers increasingly 
purchasing products for specific 
active ingredients 
	
– Biotech innovations to drive more 
advanced skincare treatments and 
ingredients 
	
– Increasing focused on wellness as 
a component of beauty, including 
the growth of ingestible beauty 
supplements
Looking ahead, we anticipate the 
following key trends to shape the 
nutrition and wellness market 
in 2025:
	
– Accelerated digital adoption, 
offering consumers greater 
access to nutritional education. 
	
– Economic development in 
low‑income, high-potential 
regions to fuel market growth.
	
– Increased adoption of wearable 
technology to further drive 
market expansion as consumers 
prioritise their wellbeing.
	
– The rise of weight management 
drugs is reshaping consumer 
behaviour, promoting healthier 
lifestyle choices. 
	
– The rise of short-form media 
presents an opportunity – both as 
an educational tool and as a new 
point of sale.
Strategic Report
Our marketplace
Beauty 
THG Beauty operates in the prestige 
segment of the global beauty market, 
which comprises a number of brands 
owned by global beauty & consumer 
groups alongside a number of 
independent brands.
The global total addressable market for 
beauty and personal care was estimated 
to be £494bn in 2024, growing by +8% 
year on year, and is estimated to reach 
£676bn by 20281. The premium segment, 
valued at £143bn in 2024, has historically 
outpaced the mass segment, and is set 
to expand at a compound annual growth 
rate (“CAGR”) of 7% between 2024 and 
2028. Global retail online penetration is 
set to steadily grow from 26% in 2023 to 
31% in 2027, which will provide a further 
tailwind for growth. The UK online beauty 
market continues to perform strongly, with 
the UK premium beauty market delivering 
double-digit growth in 20242. As a leading 
prestige online beauty retailer, we are 
optimally positioned to increase revenue 
in this fast-growing market.
Products 
Prestige brands are generally 
characterised by a higher price point, more 
selective distribution channels, a high 
level of active ingredients, a more curated 
product offering and richer brand heritage 
than mass beauty brands.
Our owned brand proposition is supported 
by manufacturing capabilities in the UK 
and US, led by our flagship skincare 
brands – Perricone MD, Biossance and 
ESPA. THG Beauty seeks to use its digital, 
brand and product innovation capabilities 
to deliver best-in-class beauty curation 
and maximise the digital beauty customer 
experience, providing an experience that is 
unmatched by any online competitor, and 
helping to drive the shift from offline to 
online channels. 
Key trends 
The online global beauty and personal care 
market continues to grow, supported by 
increases in online penetration across the 
world and advancements in technology, 
with the aim of providing an immersive 
online experience that surpasses that of 
physical retail. Despite our consumers 
experiencing continued cost of living 
pressures, beauty spending remains robust 
as consumers consider beauty products an 
integral part of their daily routine. 
As consumers become increasingly 
focused on product efficacy and 
maximising value, prestige beauty is 
becoming increasingly attractive as 
consumers educate themselves on the 
benefits of specific ingredients. This has 
led to the premium beauty market 
outpacing growth in the mass beauty 
market in recent years. With its focus 
on the premium segment of the market, 
THG Beauty is optimally placed to benefit 
from further premiumisation of the global 
beauty market.
Our position 
Our competitive advantage stems from 
the synergy of our end-to-end beauty 
proposition, spanning retail websites, 
owned brands, product development and 
manufacturing. Through our retail sites and 
owned beauty brands, we forge strong 
brand partner and customer relationships, 
supported by our capabilities that allow 
access to multiple international markets, 
new product development, and product 
Nutrition – health and wellness 
THG Nutrition operates within 
the expansive and rapidly growing 
global nutrition and wellness sector, 
encompassing sports nutrition, vitamins, 
weight management and activewear. 
This market, valued at over £228bn1 
globally, offers significant growth 
potential for Myprotein through new 
market penetration and product 
innovation. While THG Nutrition’s primary 
focus remains the £24bn sports nutrition 
market (2024 estimate)2, it has expanded 
its reach in recent years to address 
broader segments of the global nutrition 
industry.
Products
We aim to provide a wide array of 
products across various segments of 
the global nutrition market, including 
protein powders, supplements, vitamins, 
minerals, bars, snacks and drinks. 
The activewear brand MP complements 
these offerings with performance-focused 
clothing. The primary distribution model 
is D2C, enabling deeper engagement 
with customers and valuable consumer 
insights. In recent years, THG Nutrition has 
increased its focus on B2B retail channels 
and licensing partnerships, in an effort to 
utilise online and offline revenue streams.
Key trends
The global nutrition market is shaped 
by several influential trends. Consumers 
are increasingly health-conscious and 
seeking nutritionally balanced products, 
with protein-enhanced options becoming 
mainstream. While higher-income 
countries currently lead in adopting these 
products, growing economic development 
in lower-income regions is expected to 
drive future demand.
Increasing availability of weight 
management drugs, including GLP‑1 
medications, are also transforming 
consumer behaviour and encouraging 
healthier lifestyle choices and the 
consumption of healthier products. 
The growth of ecommerce, particularly 
in developing markets, is another 
major factor. 
Consumers are not only purchasing 
online but also using digital platforms to 
educate themselves about the benefits of 
nutritional products. 
Short-form media has emerged as a 
powerful tool in influencing purchasing 
habits, with brands that create 
engaging, educational content gaining 
a competitive edge.
Our position
The sports nutrition industry remains 
highly fragmented, with a mix of global 
brands like Myprotein and smaller, locally 
focused players. As the largest online 
sports nutrition brand globally and the 
most internationally diverse, we are well 
positioned to capitalise on the continued 
shift towards ecommerce across markets, 
particularly given the extensive localisation 
capabilities of our technology and 
operating platform.
The D2C model offers significant 
advantages, allowing for direct 
engagement with consumers, personalised 
shopping experiences and data-driven 
insights into consumer behaviour. 
The Company’s vertical integration 
provides control over the supply 
chain, enabling efficient new product 
development and adaptability to meet 
evolving customer trends. Additionally, 
Myprotein’s extensive global reach spans 
multiple categories and retail locations.
In recent years, we have seen a rapid 
growth in protein enhanced foods 
and beverages available through retail 
channels. In order to capitalise on 
this trend, diversify revenue streams 
and enable us to reach an even wider 
customer base, Myprotein has expanded 
into traditional retail channels. 
1.	 Euromonitor – Passport – 2024 market size data; 
Performance Apparel, Sports Nutrition, Vitamins 
and Dietary Supplement, Weight Management 
and Wellbeing 
2.	 Euromonitor – Passport – 2024 market size data; 
Sports Nutrition
Future outlook
Future outlook
discovery, underpinning our leading 
positions in the UK and US, our home 
territories. 
Additionally, the rich data insights gained 
from our digital customers help to drive 
innovation and brand curation, particularly 
for emerging niche and independent 
brands. The regimen-based nature of our 
key categories, skincare and haircare, 
also offers a competitive advantage as we 
utilise our thought-leadership, education 
and personalisation capabilities to further 
engage with our global audiences and 
act as a source of beauty education and 
discovery. We are also capitalising on 
the unlimited online shelf space that our 
online retail platforms offer, providing 
an unparalleled breadth of products 
compared to those available through 
traditional bricks-and-mortar retailers. 
Together, these factors enable us to offer 
consumers and brands the leading digital 
beauty experience.
1.	 Euromonitor – Passport – 2024 market size data; Beauty & Personal Care.
2.	 Circana prestige beauty report December 2024.
THG Beauty page 16
THG Nutrition page 20
This includes developing convenience 
products in-house and forming 
licensing partnerships to introduce the 
brand into new product formats such 
as frozen, chilled and ambient shelf 
space. These initiatives position us to 
capture opportunities in both online and 
offline markets. 
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Our proposition is centred around our customers, with a relentless focus on 
delivering the optimal purchasing experience, and ensuring our retail sites 
are a trusted source of product discovery and education across categories. 
We are constantly evolving, remaining adaptive to customer needs and 
shifting beauty trends to maintain digital and category leadership. 
We reaped the benefits of the prior year’s efforts to prioritise higher‑margin sales in our target 
markets, acquiring and retaining those customers that sit in our ideal customer profile. As a result 
we delivered ahead of our medium-term Adjusted EBITDA margin guidance, while delivering revenue1 
growth and increased customer lifetime values. As we continue to execute against our strategic 
priorities, THG Beauty is ideally positioned to capitalise on further growth in the highly attractive 
global prestige beauty market.
THG Beauty
Operational review
2024 was a year of strong margin delivery. 
While we saw a decrease in Active Customers 
and orders due to the prioritisation of territories 
that drive higher profitability, the behaviour 
of our customer base has shown promising 
progression, with average order value and order 
frequency improving year on year. This reflects the 
higher‑quality customer base we are developing 
through our strategic focus on acquiring 
customers that sit in our ideal customer profile.
The strength of our customer base is supported 
by our existing customer repurchase rates, which 
remain above 80% as we continue to focus on 
customer engagement and retention. 
Across our global audience, we saw continued 
growth in app participation and further 
improvements in app purchases as a proportion 
of revenue.
We were particularly pleased with 
our performance in the UK (c.63% 
of our online retail sales), given the 
well‑documented cost of living 
challenges and macroeconomic 
uncertainty throughout the year, 
with continued year-on-year growth 
demonstrating the resilience of our 
offering in challenging economic 
times. Our online revenue is weighted 
towards skincare, followed by cosmetics 
and haircare. Fragrance has been a 
particularly strong growth category 
in recent years, with growth driven by 
the addition of a number of influential 
fragrance brands in recent years, along 
with greater cross-sell of fragrance 
to our customer base, which has in 
turn supported growth in average 
order values. 
In the UK, all categories delivered 
year‑on-year growth over the peak 
trading period, with fragrance being the 
standout performer (order value +32%).
Financial performance 
THG Beauty delivered a pleasing result 
with revenue1 of £1,108.5m (+3.3% YoY; 
+4.6% CCY) driven by a robust retail and 
own brand performance, with growth in 
every quarter (excluding manufacturing). 
During the last 24 months, the business 
has elected to reduce marketing 
investment in less profitable territories 
(including parts of Europe and Australia), 
and categories. This intentional strategy 
to reduce revenue temporarily in 2023 
has underpinned significant margin 
recovery, with FY 2024 adjusted EBITDA 
margins 7.2% (above 6.0% medium-term 
target).
Active Customers
7.9m
2023: 8.5m
Total orders2
16.1m
2023: 16.8m
Revenue from 
returning customers3
85%
2023: 83%
AOV 
£66
2023: £64
App participation4
27.5%
2023: 17.1%
Social media 
community
7.2m
This geographic and product laser 
focus has shaped a growing prestige 
beauty business which is substantially 
UK & US based, with improved margins 
and operating KPIs, notably improved 
customer retention, order frequency 
and lifetime value.
Within own brand beauty, we took 
the decision to focus on high growth 
opportunities in prestige skincare, spa 
and haircare products. This provided a 
headwind to revenue but is delivering 
margin enhancements from a more 
focused, relevant consumer offering.
Looking ahead, with the strategic 
pivot towards higher margin sales 
now complete – alongside the 
continued strength of our brands, 
prestige market trends, and our refined 
customer acquisition strategy – we 
enter 2025 well-positioned to drive 
sustainable revenue growth at our target 
margin level.
Revenue by channel
Retail	
	
c.79%
Own brand	
	
c.11%
Manufacturing	
	
c.10%
Online retail by territory
UK	
	
c.60%
US	
	
c.20%
Europe	
	
c.16%
ROW	
	
c.4%
Online category split
Skincare	
	
c.43%
Haircare	
	
c.17%
Cosmetics	
	
c.21%
Fragrance	
	
c.10%
Body	
	
c.7%
1.	 Revenue excluding discontinued categories.
2.	 Number of orders is defined as orders fulfilled within 
the period.
3.	 Sales of all orders from customers shopping more than 
once with THG.
4.	 Percentage of orders made through mobile applications. 
1.	 Revenue excluding discontinued categories.
Strategic Report
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Lookfantastic store 
We proudly launched our first 
permanent physical retail destination 
for Lookfantastic in Manchester. 
This flagship brand experience store 
strengthens our relationships with 
brands and consumers by offering a 
physical space to interact with the 
Lookfantastic brand, while also serving to 
further increase our UK brand awareness. 
As an example of the new opportunities 
for brand development the store offers, 
we have selectively run ‘store takeovers’ 
for brands such as Color Wow and 
Kylie Cosmetics since opening, with 
accompanying in-store events, supported 
by online activations, that have helped 
drive increased awareness and sales of 
these brands.  
In Q4, Lookfantastic became the first 
specialist beauty retailer to partner with 
established British brand, The White 
Company, in addition to securing other 
new key listings across categories 
including cosmetics, fragrance and 
fast‑growing dermatological skincare. 
Strategic highlights
Across the UK online beauty market, 
Cult Beauty and Lookfantastic were the 
only two participants to grow their brand 
share of search1 in Q4 2024. We also saw 
Lookfantastic’s prompted awareness 
reach its highest ever level in November 
2024. This increasing awareness is 
strategically important as we consciously 
shift our marketing efforts to a 
brand‑centric approach with acquired 
customers increasingly meeting our ideal 
beauty profile – reducing our reliance on 
price competition.
At the beginning of the year, we 
integrated prestige skincare brand 
Biossance into our own brand portfolio, 
with the brand successfully replatformed 
within two weeks of being acquired. 
The replatform delivered significant 
performance improvements and helped 
to bring the brand into immediate 
profitability – a complete turnaround 
from its previous loss-making position 
upon acquisition. Our prestige own 
brands (led by Biossance, Perricone MD 
and ESPA) are sold by 1,000+ global 
partners in over 50 countries, including 
luxury department stores, hotels, spas 
and salons. 
2024 saw the expansion of Perricone 
MD, ESPA and Christophe Robin’s 
distribution in the luxury hotel segment 
through further development of our 
strategic partnership with Vanity 
Group, with our distribution expanding 
to 70,000+ rooms and 30+ countries 
globally. 2024 was also another year of 
recognition of the strength of our own 
brand product innovation, powered by 
THG Labs, with Perricone MD winning 
Women & Home’s ‘Best Sensitive Eye 
Cream’, Ameliorate winning the Conde 
Nast Traveller Beauty’s ‘Best Body 
Lotion’, and Biossance’s ‘Squalane + 
Vitamin C Rose Oil’ being named in 
WWD’s 100 Greatest Skincare Products 
of All Time.
2024 marked a year of significant 
progress in the strategically important 
US beauty market (c.20% of our online 
beauty sales). Brand awareness for 
Dermstore, our US retail fascia, continues 
to grow, with its share of search growing 
41% faster than the overall market 
in November 2024. To support our 
wider developments in the US, we also 
appointed our first US Beauty Brand CEO, 
Amy Fisher, to lead the development of 
our scaling US beauty brand portfolio.
1.	 Data taken from November 2024 against pureplay e-retail competitors. Share of search data: Google.
Strategic Report
THG Beauty continued
2025 priorities
Building on our progress and focus on 
home markets, we aim to:
	
– Maintain THG Beauty’s position as 
the world’s leading online pureplay 
premium beauty retailer.
	
– Continue to evolve our brand and 
category assortment to ensure we 
are offering our customers the most 
complete online beauty shopping 
experience.  
	
– Continue to expand our digital 
market share in our key markets. 
	
– Enhance customer loyalty through 
further development of our loyalty 
programme, personalisation 
capabilities and product insights. 
	
– Further develop our global beauty 
community across all key social 
channels.
	
– To increasingly be seen as a trusted 
source of education, expertise and 
authority within the industry.  
	
– Strategically expand our own 
brands’ global distribution through 
new and existing partners.  
Loyalty 
THG Beauty has seen an increasing 
impact from the loyalty programmes 
across its retail sites, with the 
Lookfantastic UK loyalty programme 
now boasting over 2.9 million members, 
adding over 0.9 million members 
in 2024. We have seen significant 
improvement in the quality of customer 
health through our loyalty programmes, 
with spend per account being 32% 
higher than non-loyalty members. This 
increased engagement is underpinned 
by a double-digit uplift in average order 
value and order frequency, helping to 
drive incremental sales through greater 
cross-category and brand purchase 
behaviour. In FY 2024, over 40% of online 
Lookfantastic UK revenue came from 
Loyalty customers, with Loyalty sales in 
double-digit year-on-year growth in the 
quarter.
Our loyalty programmes are one 
of the key drivers of improving the 
quality of our customer base in our 
key territories, with the enhanced 
levels of data provided through our 
loyalty programmes enabling us to 
continually deepen our understanding 
of our customer base, which in turn, 
leads to elevated relationships with our 
brand partners, creating value through 
informed decision-making. Our loyalty 
programmes also enable us to offer 
greater layers of personalisation to our 
most engaged customers, helping to 
increase their levels of engagement and 
satisfaction with our retail sites, which 
in turn supports higher retention and 
increased customer lifetime values over 
the long‑term.
‘What the SPF?’ campaign 
Our consumers increasingly view THG 
Beauty as a trusted source of education, 
expertise and authority in the beauty 
space, delivered through rich editorial 
content, detailed product descriptions, and 
comprehensive customer support. 
In 2024, we launched a landmark SPF 
campaign to educate consumers on the 
benefits of SPF, the available product 
options, and the campaign to remove VAT 
from SPF products. Using our multi‑channel 
model, we maximised awareness through 
emails, app notifications, social content 
and influencer collaborations. We also 
engaged with leading publications such 
as Cosmopolitan, Glamour, Women’s 
Health, ELLE and Marie Claire, securing 
PR coverage that generated 138 million 
impressions across over 80 publications.
In addition to raising awareness, the 
campaign drove 20% sales growth in 
featured SPF products, acquired over 
10,000 new customers, and increased 
our UK SPF market share by 3%.
“We’re excited to bring the 
Lookfantastic experience to 
life with our concept store. 
This innovative retail space 
goes beyond products, 
offering a unique and 
immersive beauty destination. 
It perfectly complements 
our omnichannel strategy, 
bridging the gap between our 
established online community 
and the success of our 
pop‑up events. Customers can 
discover and purchase, and 
also enjoy beauty services, 
bringing digital beauty into 
the third dimension for our 
loyal, local customer base in a 
whole new way.” 
Lucy Gorman, Chief Executive 
Officer, THG Beauty
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Additional Information

1.	 Number of orders is defined as orders fulfilled within 
the period.
2.	 Sales of all orders from customers shopping more than 
once with THG.
3.	 Percentage of orders made through mobile applications.
Myprotein UK brand tracking
A recent YouGov poll highlighted strong 
consumer support for Myprotein in 
2024, bolstered by the success of our 
recent product partnerships. These 
insights highlight Myprotein’s strong 
market position and preference amongst 
consumers. By demonstrating increased 
brand awareness and reach in 2024, we 
have created a solid foundation for further 
growth and expansion while helping 
inform our marketing strategy for 2025. 
Key findings from the poll include:
	
– Following the successful Myprotein x 
Müller launch, 85% of UK consumers 
aware of the partnership are likely to 
consider buying from the range in the 
future1.
	
– Among 12 UK sports nutrition brands 
analysed, Myprotein stands out as the 
UK’s most preferred sports nutrition 
brand, with brand recommendation up 
16% YoY2.
	
– Myprotein is the category leader 
in driving consumers through the 
purchase funnel – ranked number 
one in turning brand awareness into 
consideration and number one in 
converting buyers into brand loyalists1.
	
– Myprotein is the most ‘top-of-mind’ 
brand in the UK, with one in five UK 
consumers spontaneously naming 
Myprotein when asked to name a 
sports nutrition brand1.
Strategic Report
With a mission to ‘empower those who demand more’, the repositioning 
of Myprotein has underpinned growth in brand awareness and brand 
presence beyond D2C, through an omnichannel strategy.
2024 marked a transitional year for THG Nutrition, characterised by the rebrand and macro 
pressures resulting in cost headwinds. More consumers now have access to Myprotein products 
than ever before, through offline retail and licensing partnerships. The brand now serves a broader 
demographic of consumers across multiple categories, empowering our customers to fuel their 
lifestyles and incorporate our products into their daily routines.
THG Nutrition
Active Customers 
6.1m
2023: 6.7m
Total orders1 
11.3m
2023: 12.8m
Revenue from 
returning customers2 
84%
2023: 84%
AOV 
£47
2023: £49
App participation3 
30%
2023: 19%
Social media 
community
9.6m
2023: 10.5m
1.	 November 2024, YouGov Brand Tracking Research.
2.	 All data sourced from YouGov Brand Tracking Feb ’25 and compares against Feb-April ’241 YouGov 
Brand Tracking, February 2025. Almost 1 in 4 UK consumers in our target audience spontaneously name 
Myprotein when asked to name a sports nutrition brand. Myprotein is the most preferred brand among 
12 UK sports nutrition brands measured.
3.	 B2B, manufacturing.
4.	 D2C retail, marketplaces.
Financial performance 
2024 was a challenging year for THG 
Nutrition, reporting revenue of £579.8m 
(2023: £657.9m) and Adjusted EBITDA 
of £34.5m (2023: £88.9m). While the 
business reported an overall reduction 
in revenue, this was largely driven 
by a one‑time ASP reduction where 
promotional activity was elevated 
online to clear old brand stock. With the 
rebrand complete, ASPs are progressively 
recovering. 
Record high whey prices alongside 
challenges in the Asia market relating 
to FX movements continued to weigh 
on trading performance. In light of this 
our pricing strategy in the region was 
adapted to defend margins.
While online sales declined, offline retail 
and licensing saw rapid growth in 2024. 
Supported by the rebrand, offline retail 
and licensing revenue delivered rapid 
growth through existing accounts plus 
new listings secured across the UK 
and the US primarily. Notably, retail and 
licensing revenues have a significantly 
reduced exposure to whey.
Looking ahead to 2025, the expected 
normalisation of whey price and 
expected entry of high-concentrate 
whey protein into the market provides 
optimism for a more stable commodity 
landscape. Against this backdrop and 
ASP normalisation, the focus for 2025 
is a return to sustainable online revenue 
growth, alongside margin accretion. 
Offline retail and licensing growth has 
been key to growing the customer base 
in 2024. 
Revenue by channel
Offline3	
	
c.15%
Online4	
	 c.85%
Online retail by territory
UK	
	
c.33%
Europe	
	 c.38%
Japan	
	
c.18%
ROW	
	
c.11%
Online category split
Myprotein	
	 c.70%
Myvitamins	
	
c.9%
Clothing	
	
c.8%
Other	
	
c.13%
Operational review 
Initiatives including local activations to support 
new customer acquisition and increased brand 
awareness have been implemented, leading to 
growing customer engagement and advocacy, 
supported by third-party feedback.
In line with our strategic priority to expand 
Myprotein’s offline presence alongside online, 
we’ve grown our portfolio of licensed products and 
increased retail listings, particularly in ‘on‑the‑go’ 
formats. These partnerships help to diversify 
revenue and enhance margin potential. While 
D2C remains our primary channel, we maintained 
strong momentum in offline throughout 2024, 
benefiting from synergies with key partners.
This omnichannel growth strategy will continue 
into 2025, with a renewed focus on building 
brand recognition and driving both acquisition 
and retention. Although online Active Customers 
and orders declined in 2024 amid a challenging 
D2C backdrop, this was offset by growth in offline 
engagement, resulting in more total customers 
interacting with the brand.
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Strategic Report
THG Nutrition continued
New product development 
THG Nutrition’s digital presence allows 
for vast amounts of first-hand consumer 
data insights, providing us with a 
detailed understanding of ever‑changing 
customer preferences. These insights 
informed new innovation in 2024 
including the introduction of ‘Sea Moss 
Gummies’, ‘Clear Protein Superblend’ and 
‘Lion’s Mane Gummies’. 
One of our many success stories in the 
year has been our highly anticipated 
HYROX range. 
Following the success of our brand 
partnership launched in 2023, we 
have been working closely with the 
athletes to develop a line of products 
that supports the HYROX community, 
whether they are gearing up for the 
race, pushing their limits or recovering 
afterwards. Formulated for the dedicated 
participant and backed by experts, 
the HYROX series fuels everyone from 
first-time competitors to world record 
breakers. The range includes energy gels, 
electrolyte blends and post‑workout 
blends, all available in various flavours 
and pack sizes to appeal to the masses.
Retail 
By strengthening our retail presence, 
Myprotein has connected with a wider 
audience, while enhancing its brand 
position and dominance within the 
sports nutrition category. With only 
35%1 of sports nutrition sales generated 
through online channels, there remains a 
compelling opportunity for THG Nutrition 
to grow through both online and offline 
retail channels. 
2024 saw the expansion of our global 
B2B offering, with new listings in high 
footfall retailers including WHSmith and 
Holland & Barrett, adding to our growing 
portfolio of retail partners. 
As we continue to expand our retail 
presence, consumers have even greater 
opportunities to interact with the brand 
through physical and digital points of sale. 
The US and Asia continue to represent 
key strategic markets for future growth, 
with retail partnerships including Costco 
and GNC being used to build brand 
awareness and complement our digital 
sales channels.
2025 priorities
Building on our progress and broader 
market developments, we aim to:
	
– Maintain Myprotein’s position as 
the world’s largest online sports 
nutrition brand.
	
– Expand appeal in high-growth 
performance and wellness 
categories and develop Myprotein’s 
customer to a broader ‘active 
lifestyle’ audience.
	
– Leverage the long-term trend 
of increased consumer health 
consciousness and demand for 
nutritional products across diverse 
categories.
	
– Further partnerships and 
innovations through online and 
offline channels to enhance 
customer reach through retail, gyms 
and experiences.
	
– Utilise our vertically integrated 
business model and in-house 
manufacturing capabilities to 
allow us to develop products to an 
industry-leading standard and bring 
them to market at pace. 
	
– Enhance our localised approach, 
supported by our strong global 
network of influencers, affiliates 
and social media followers that 
drive direct traffic.
Licensing and partnerships 
The aim of our licensing agreements is to 
be mutually beneficial and allow partners 
to benefit from our digital footprint, 
channel reach and brand recognition. 
Through 2024 we have partnered 
with several category-leading brands, 
including the award-winning partnership 
with Jimmy’s Iced Coffee – Winner of 
The Grocer’s New Product & Packaging 
Award 2024: Dairy Drinks.
As global megatrends towards health 
and wellbeing continue to influence 
consumer preferences, we have enabled 
our partners to build this into their 
existing ranges through ‘high protein’ 
product variation while benefiting from 
Myprotein’s brand recognition in this 
fast‑moving and crowded product 
segment. 
Our partnership with Iceland has 
continued to flourish with 16 more 
products added to the range and 
distribution in all of Iceland’s 1,000+ 
stores nationwide. The retail partnership 
aims to add an incremental purchasing 
occasion to our existing Myprotein 
customer base, while also introducing 
new customers to the brand by 
increasing exposure. 
Customers 
Our customer base remains diverse and 
loyal, with high levels of repeat purchase 
and engagement. More customers are 
buying Myprotein products than ever 
before, with new offline customers 
offsetting the temporarily depressed 
online active customer levels. Our 
marketing discipline focuses on 
increasing share of revenue through 
cost-effective channels. One of our 
most effective tools is our app, with 
revenue participation now at 30% (2023: 
19%). Through the app our customers 
can benefit from a personalised sales 
experience, helping us yield improved 
AOVs and order frequency, while we gain 
valuable customer insights on purchasing 
behaviour. 
We continue to look at new and 
innovative ways of connecting with 
and deepening relationships with our 
customers. An example is our HYROX 
partnership which involves athletes and 
fitness enthusiasts and taps into the 
trends towards hybrid athletic training. 
This demonstrates Myprotein’s growing 
authority in the endurance market while 
strengthening and growing the Myprotein 
community.
Strategic highlights 
Our brand repositioning in 2023 
accelerated our transition to an 
omnichannel approach. Through online 
and offline offerings across developed 
and emerging markets, we’re positioned 
to capitalise on the long-term trend of 
consumers becoming increasingly health 
conscious. With a focus on wellness and 
category expansion, we have worked 
towards our strategic objectives of 
helping break down the barriers of 
the fitness industry and empowering 
everyone to live a healthier, more 
active lifestyle. 
In 2024, THG Nutrition announced several 
product partnerships, notably with 
Jimmy’s Iced Coffee, Müller, Kirsty’s and 
Bakeaway. All our licensed partnerships 
are with market leaders within their 
categories, allowing us to benefit from 
their product or supply chain expertise. 
Each partnership aims to support each 
party by allowing partners to benefit from 
Myprotein’s brand awareness and digital 
footprint. 44% of our target demographic 
consume a protein-enhanced product 
bought in grocery (excluding protein 
supplements), twice as high as the UK 
average, providing a clear incentive for 
our partnering brands.
We continue to invest in the localisation 
of Myprotein in key international markets 
with local manufacturing in established 
locations (UK, US), and now live in Japan 
and India. This localised approach 
has helped to enhance the customer 
experience through better delivery lead 
times, production cost savings and 
improving our ability to understand and 
meet varying customer preferences. 
Furthermore, this approach helps to 
reduce our exposure to exchange rate 
volatility by creating natural hedges.
1.	 Source: Euromonitor – https://www.euromonitor.com/article/the-changing-landscape-for-sports-
nutrition-retailing-in-western-europe?utm_source=chatgpt.com).
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Helping brands achieve profitable, 
long-term growth
A creative powerhouse like no other, 
designed to supercharge brand 
growth
World-class fulfilment designed 
to drive customer acquisition and 
retention
Accelerating brand growth through cutting-edge commerce solutions
THG Commerce 
Enables retailers to manage 
a frictionless ecommerce 
environment with continually 
improving functionality and feature 
updates including:
	
– Next-generation ecommerce 
platform (Altitude): a fast, scalable 
and secure website with a 
comprehensive ecosystem of 
commerce, analytics and content 
integrations. Altitude offers faster 
performance, secure and reliable 
protection, greater flexibility and 
ease of use to customers. 
	
– Omnichannel store technology: 
connects the digital and physical 
worlds for a seamless shopping 
experience.
	
– Marketplaces: connecting brands to 
third-party marketplaces including 
Amazon with products fulfilled 
through THG Fulfil.
	
– Artificial intelligence (AI)-powered 
features: utilising machine learning 
and AI to make personalised 
product recommendations to 
consumers.
THG Studios 
THG Ingenuity’s marketing solution supports 
brands efficiently reach and acquire new 
audiences by combining creative innovation 
and full‑service production with data-driven 
performance marketing to maximise its 
customers’ return on investment.
In 2024, three new innovative products were 
developed that blend human creativity with 
advanced technology to deliver high‑performance 
marketing:
	
– iLab: A creative innovation hub testing and 
integrating cutting-edge technologies to build 
future-focused solutions:
	
– AI-driven experiences: using AI to create 
and deploy content, with emotional 
intelligence and ethical practices embedded 
in every project;
	
– AR/VR: reimagining storytelling with 
immersive, personalised experiences in both 
digital and physical spaces; and
	
– Virtual screens: leveraging virtual 
production with LED panels to blend 
physical and virtual elements, creating 
efficient, sustainable and limitless content 
possibilities.
	
– Performance labs: using advanced tool, data 
and analytics to drive creative decisions that 
deliver high performing assets
	
– Media mix modelling (“MMM”): its approach 
provides data showing the true impact of 
client investment, detailing which channels 
deliver the best returns and how to optimise 
spend. MMM answers two critical questions:
1.	 Which sales were driven by marketing, and 
which would have happened anyway?
2.	How much can customers optimise 
incremental channels before 
hitting diminishing returns?
THG Fulfil 
Leveraging investment in automated fulfilment capabilities, during 2024 
THG Fulfil accelerated its business development focus towards clients 
requiring fulfilment and courier management services, to improve their 
checkout to delivery experience. Customers benefit from improved 
ecommerce operation uptime, and distribution cost efficiencies.
Improvements in order processing efficiency enabled a market-leading 
next-day delivery cut-off to 1am, meeting the increasing demands from 
customers for shopping flexibility.
Key benefits to THG brands include: 
	
– UK standard delivery timeframe from order to delivery of 1.5 days (vs. 
3 days market average)
	
– average UK customer order to dispatch speed of 4.8 hours
	
– US standard delivery timeframe of 2.3 days (2023: 2.7 days)
	
– Ability to upgrade customer orders to next-day delivery free-of-charge 
in 2024
	
– APAC standard delivery timeframe of 4.4 days (2023: 5.8 days).
THG brands saw a positive impact on its Trustpilot scores, with the 
average rating rising from 4.3 in 2023 to 4.4 in 2024.
In October 2024, THG Fulfil was awarded ‘UK eCommerce Delivery and 
Logistics Partner’ at the UK eCommerce Awards. 
Strategic Report
THG Ingenuity
During 2024, alongside advancing our strategic priorities, we focused on positioning THG Ingenuity 
for success as a private company. THG Ingenuity remains a key supplier to THG PLC with a 
long term service contract in place comprising; platform infrastructure and technology services, 
warehouse, fulfilment and courier services, and marketing and content creation.
THG Ingenuity provides user-friendly, scalable and flexible ecommerce solutions to its customers. It continuously evolves its 
technology, marketing and fulfilment solutions to stay relevant to market needs and the priorities and challenges its customers 
are facing.  
Across the three pillars of e-commerce enablement, THG Ingenuity is the partner of choice for an increasing roster of international 
brands and retailers.
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Strategic Report
Overview of FY 2024 result
A keen focus on cash management 
against the backdrop of a 
challenging economic environment, 
with the completion of the 
demerger of THG Ingenuity further 
accelerating gross deleveraging.
THG Beauty delivered on strategy 
with growth in core markets and 
Adjusted EBITDA margins above 
medium-term guidance driven by 
the focus on more profitable sales.
Reduction in revenue following 
completion of portfolio 
management within THG Beauty 
to exit loss‑making discontinued 
categories driven by the focus 
on cash. 
THG Nutrition had a challenging 
online performance alongside record 
high whey prices impacting the FY 
2024 result. Following the major 
global rebrand, decisive action was 
taken to reposition THG Nutrition 
for a return to sustainable revenue 
growth and margin recovery.
£550m of cash and available 
facilities at year end (ahead 
of demerger – with £89.0m of 
cash leaving the Group with THG 
Ingenuity), providing excellent 
liquidity and setting a solid 
foundation for THG’s future as 
a cash-generative consumer 
brands Group.
Post year end, successful completion 
of debt refinancing to 2029. 
Total Group overview
20241 
£m
THG 
Beauty
THG
Nutrition
Central
Post
demerger
THG
Ingenuity2
Inter-group
elimination
Pre 
demerger
Discontinued
categories
Total
FY 2024
External revenue
1,108.5
579.8
—
1,688.3
191.9
—
1,880.2
63.1
1,943.3
Internal revenue 
—
—
—
—
462.9
(462.9)
—
—
—
Total revenue 
1,108.5
579.8
—
1,688.3
654.8
(462.9)
1,880.2
63.1
1,943.3
Adjusted EBITDA
79.8
34.5
(22.2)
92.1
31.0
—
123.1
(8.7)
114.4
Margin
7.2%
6.0%
—
5.5%
4.7%
—
6.5%
(13.8%)
5.9%
2023 
£m
THG 
Beauty
THG
Nutrition
Central
Post
demerger
THG
Ingenuity
Inter-group
elimination
Pre 
demerger
Discontinued 
categories
Total 
FY 2023
External revenue
1,073.3
657.9
—
1,731.2
165.5
—
1,896.7
148.6
2,045.4
Internal revenue 
—
—
—
—
519.9
(519.9)
—
—
—
Total revenue 
1,073.3
657.9
—
1,731.2
685.4
—
1,896.7
148.6
2,045.4
Adjusted EBITDA
44.1
88.9
(21.8)
111.3
11.0
—
122.3
(8.2)
114.1
Margin
4.1%
13.5%
—
6.4%
1.6%
—
6.4%
(5.5%)
5.6%
1.	 This report includes a number of non-GAAP measures and alternative performance measures. Adjusted results are consistent with how business performance 
is measured internally and presented to aid comparability of performance. See more information within the glossary and reconciliations to statutory measures 
within this report.
2.	 Following the completion of the demerger, we have concluded that THG Ingenuity meets the criteria of being classified as a discontinued operation 
(IFRS 5: Non-current Assets Held for Sale and Discontinued Operations). See note 12.2 to the financial statements for more information. FY 2023 has been 
restated to reflect certain leased assets and operational activities of THG Experience within THG Ingenuity which had previously been reported within 
THG Beauty.
Reconciliation to statutory revenue
2024
£m
2023
£m
THG Beauty 
1,108.5
1,073.3
THG Nutrition 
579.8
657.9
Post-demerger revenue 
1,688.3
1,731.2
THG Ingenuity (external) 
191.9
165.5
Pre-demerger revenue 
1,880.2
1,896.7
Discontinued categories 
63.1
148.6
THG Ingenuity (external) – classified as discontinued operations for statutory presentation
(191.9)
(165.5)
Statutory continuing revenue 
1,751.4
1,879.9
The demerger completed on 2 January 2025. Therefore, the results of THG PLC for FY 2024 include THG Beauty, THG Nutrition 
and THG Ingenuity, reflecting performance prior to the demerger. 
The segmental reporting and categories in this report (and the table above) are summarised as follows: 
Post-demerger – this represents the streamlined Group moving forward, comprising THG Beauty and THG Nutrition, net of central 
costs and excluding THG Ingenuity and discontinued categories, and will constitute the underlying results of THG PLC reported 
from FY 2025.
Pre-demerger – includes THG Beauty, THG Nutrition and THG Ingenuity as have previously been reported in prior years (excluding 
discontinued categories); following the completion of the demerger, THG Ingenuity is now a private company and its results will 
not be reported within the results of THG PLC after FY 2024.
Discontinued categories – as part of our focus on continually improving the business and responding to the economic backdrop, 
several non‑core brands and product offerings identified as loss-making or non-cash generative were exited across FY 2023 
and FY 2024 improving the margin potential of the business. These categories have been removed from the post-demerger and 
pre‑demerger result as an adjusted performance measure to provide a comparable basis going forwards.
 
“ With prudent cash 
management and a 
reduction in gross leverage, 
we have navigated a 
year of strategic change 
with robust financial 
discipline, positioning 
ourselves for sustainable 
growth and margin 
recovery.”
Damian Sanders
Executive Director and Chief Financial Officer
Chief Financial 
Officer’s Review
All numbers and tables subject to rounding 
throughout this report.
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Additional Information

The USA is a growing market for the Group with 19.9% of revenue (2023: 17.7%). Dermstore is our primary beauty fascia in the 
US and sells over £170m annually, whilst roughly half of THG Beauty manufacturing sales are generated in the US from our New 
Jersey labs facility.
Europe and the rest of the world both saw sales decline year on year in 2024 driven by both the prioritisation of higher margin 
sales in THG Beauty which lead to a conscious pull back on some sales activity in Europe and Asia, and the exchange rate on the 
Japanese Yen which adversely impacted on our ability to compete in THG Nutrition in Japan, which is one of Myprotein’s biggest 
markets.
Discontinued 
Discontinued operations – THG Ingenuity
Total revenue of £654.8m (2023: £685.4m), a decrease of -4.5%. This is due to the reduction in internal revenue of 11.0%, partially 
offset by the increase in external revenue of 16.0%. 
The investments made across the THG Ingenuity offering over a number of years, alongside advancing strategic priorities, have 
positioned THG Ingenuity for success as a standalone private company. This, combined with the ongoing focus on higher-value 
and higher-margin clients, has started to deliver, particularly across fulfilment services. This enabled THG Ingenuity to deliver 
Adjusted EBITDA of £31.0m (2023: £11.0m) with a margin of 4.7% (2023: 1.6%), an increase of 310bps YoY. 
Internal revenue of £462.9m (2023: £519.9m) relates to services provided to the wider THG Group, including platform 
infrastructure and services, warehouse fulfilment, courier services and marketing services. Internal revenue declined due to the 
Group exiting loss-making categories and territories along with lower D2C sales in THG Nutrition, which in turn has generated 
lower volumes for THG Ingenuity.
Discontinued categories
During 2023, the Group announced its intention to simplify and streamline its operations, undertaking a strategic review of 
loss‑making categories and territories. Given the size and complexity of the Group, this exercise has continued during 2024, 
leaving the continuing Group in a streamlined, strong market position, driving positive cash flow. 
Several small, non-core brands and product offerings were exited during FY 2024. These brands generated £63.1m of revenue 
(FY 2023: £148.6m) and contributed an Adjusted EBITDA loss of £8.7m (FY 2023: £8.2m). These losses will not continue into 
FY 2025.
The prior year discontinued categories have been restated to include consistent categories disclosed in FY 2024 to provide 
a like‑for-like comparison. (See note 2 within the financial statements.) 
Group financial review 
Statutory results
Year ended
31 December
2024
£m
Year ended
31 December
2023 (restated)1
£m
Continuing operations
Revenue
 1,751.4 
1,879.9
Cost of sales
(1,057.8) 
(1,082.5)
Gross profit
 693.6 
797.4
Distribution costs
(231.0)
(277.3)
Administrative costs
(610.5) 
(559.4)
Operating loss
(147.9) 
(39.2)
Finance income 
 9.0 
12.9
Finance costs 
(63.6) 
(65.9)
Loss before tax 
(202.4) 
(92.3)
Income tax credit/(charge)
21.9 
(15.7)
Loss for the financial year from continuing operations
(180.6) 
(108.0)
Discontinued operations 
Loss for the financial year, net of tax
(145.6) 
(140.4)
Loss for the financial year 
(326.1) 
(248.4)
 
1.	 Restated for the impact of THG Ingenuity being classified as a discontinued operation.
Headlines 
	
– Post-demerger Group revenue of £1,688.3m (2023: £1,731.2m) and Adjusted EBITDA of £92.1m (2023: £111.3m) with a margin 
of 5.5% (2023: 6.4%). Revenue reduction of 2.5% driven by a revenue performance within THG Beauty of +3.3%, offset 
by a decrease in THG Nutrition of -11.9%. Significant 310bps improvement in THG Beauty margin reflecting the continued 
prioritisation of more profitable sales and exiting loss-making and low-margin territories and brands, partially offsetting the 
challenging trading environment for THG Nutrition, most notably the record high whey prices. 
	
– Pre-demerger Group revenue of £1,880.2m (2023: £1,896.7m) and Adjusted EBITDA of £123.1m (2023: £122.3m) with a margin 
of 6.5% (2023: 6.4%) with both metrics remaining broadly stable.
	
– THG Beauty result driven by strong performance driven by the UK (with 53% of revenue generated outside of the UK). THG 
Nutrition by contrast experienced a more challenging year, primarily as a result of weaker online sales, a result of the rebrand 
and lower than expected Asia performance. 
	
– Operating loss of £147.9m (2023: £39.2m) increased due to the combination of the weaker performance in THG Nutrition 
combined with increased costs recognised within adjusting items in the year. These costs primarily relate to the decision made 
to exit loss‑making categories which led to one-off costs for impairment of related assets and an inventory provision and the 
clearance of old brand stock following the rebrand within THG Nutrition. 
THG Beauty
Standout adjusted EBITDA performance from THG Beauty 
Revenue increased by +3.3% to £1,108.5m (2023: £1,073.3m) driven by retail and own brand performance. Revenue increased 
in core territories of the UK and US, offset by strategic reductions in sales across Europe and Asia to ensure a focus 
on higher‑margin customers. 
Drivers were skincare, cosmetics and fragrance, with fragrance proving in high demand throughout the year.
Adjusted EBITDA delivered of £79.8m (2023: £44.1m). Adjusted EBITDA margin of 7.2% (2023: 4.1%) has almost doubled YoY 
following a return to revenue growth, the positive impact of the strategy to focus on higher-margin sales and the normalisation 
of manufacturing profitability.
THG Nutrition 
Continued evolution of strategy following a challenging year
THG Nutrition reported revenue of £579.8m (2023: 657.9m) being a -11.9% decrease. Whilst the business reported a revenue 
decline, this has been primarily driven by the one-time average selling price reduction of 11.0% due to clearance on old brand 
product online. Good momentum is being seen in categories outside of core protein powders, especially in activewear, vitamins, 
and bars and snacks alongside the offline market. 
Adjusted EBITDA margin of 6.0% (2023: 13.5%) was principally as a result of the challenging sales performance, heavily influenced 
by the record high input whey prices, persistent weakness of the Japanese Yen and increased promotional activity to clear old 
brand stock following the rebrand. The strategy continues to evolve with continued growth in our offline business comprising 
manufacturing, retail and licensing, enabled by the rebrand. 
Central costs
Central costs relate primarily to the PLC Board remuneration, insurance, professional services fees, Group finance, M&A and 
governance costs that are not recharged to the businesses as they principally relate to the operations of the PLC holding 
company. The costs remained largely consistent with FY 2023.
Geographical review of revenue
The following table provides an analysis of revenue by region (by customer location):
2024
£’000
2023
£’000
Movement
UK
795.1
773.1
+2.8%
USA
336.6
306.3
+9.9%
Europe
357.9
377.0
-5.1%
Rest of the world
198.7
274.8
-27.7%
Post-demerger revenue
1,688.3
1,731.2
The UK continues to be the largest market for the Group with 47.1% (2023: 44.7%) of revenue generated within the UK. The UK 
is the biggest market for the Group in both THG Beauty and THG Nutrition.
Strategic Report
Chief Financial Officer’s Review continued
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Additional Information

Group financial review continued
Adjusted profit measures with reconciliation to statutory result
Management have presented alternative performance measures to provide stakeholders with additional helpful information on 
the performance of the business. These alternative performance measures are consistent with how the business performance is 
monitored and reported through internal Management reporting to the Board. To ensure that stakeholders can reconcile this to 
the statutory information presented, the below table has been included:
Year ended 31 December 2024
Management 
adjusted view
£m 
Adjusted
items
£m
Amortisation
and
depreciation
£m 
Discontinued
categories
£m 
Share based
payments 
£m
Statutory 
£m
Revenue
 1,688.3 
—
—
63.1
—
1,751.4
Cost of sales 
(983.4) 
(33.6) 
(0.4)
(40.4) 
—
(1,057.8) 
Gross profit
704.9
(33.6) 
(0.4)
 22.7 
—
 693.6 
Distribution costs
(216.9)
(1.3) 
(0.2)
(12.6) 
—
(231.0) 
Administrative costs
(395.8)
(89.6) 
(89.6) 
(18.9) 
(16.6) 
(610.5) 
Operating profit/(loss)
92.2
(124.5) 
(90.2) 
(8.8) 
(16.6) 
(147.9) 
Year ended 31 December 2023
Management 
adjusted view
£m 
Adjusted
items
£m
Amortisation
and
depreciation
£m 
Discontinued
categories
£m 
Share based
payments 
£m
Statutory 
£m
Revenue
 1,731.3 
—
—
148.6
—
 1,879.9 
Cost of sales 
(975.9)
(15.3) 
(0.5)
(90.8) 
—
(1,082.5) 
Gross profit
755.4
(15.3) 
(0.5)
57.8
—
 797.4 
Distribution costs
(246.7)
(2.2) 
(0.2)
(28.2) 
—
(277.3) 
Administrative costs
(397.3)
(14.2) 
(93.3) 
(37.9) 
(16.7) 
(559.4) 
Operating profit/(loss)
111.3
(31.6) 
(94.0) 
(8.2) 
(16.7) 
(39.2) 
Revenue
Group statutory continuing revenue decreased by -6.8% to £1,751.4m (2023: £1,879.9m). This performance reflects the decrease in 
THG Nutrition revenue of -11.9%, offset by a +3.3% increase in THG Beauty revenue plus discontinued categories. Detailed analysis 
is included earlier in this report.
Gross profit
Adjusted gross profit was £704.9m (2023: £755.4m) equating to an adjusted margin of 41.8% (2023: 43.6%), a reduction of 190bps 
compared to 2023. 
The reduction YoY has been driven by the decrease in the THG Nutrition margin, largely discounting to clear old stock following 
the rebrand rollout. Within THG Nutrition, the challenging top-line performance was compounded by higher YoY input costs, primarily 
whey. The Japanese yen has been particularly challenging in 2024, peaking at 207Y/£ vs c.181Y/£ at the same point last year, and 135Y/£ 
at IPO (a c.47% devaluation since IPO in September 2020). This has all but eliminated profitability in Myprotein’s second largest market 
and we have had to reduce promotional activity as a result, impacting Myprotein’s competitiveness within the region. 
Gross profit has strengthened in THG Beauty through online retail sales growth (principally Lookfantastic, Cult Beauty and Dermstore) as 
previous actions to prioritise higher-margin sales and promotional strategies have come to fruition. 
Gross profit on a statutory basis totalled £693.6m (2023: £797.4m) delivering a decreased margin of 39.6% (2023: 42.4%). In addition 
to the above, the statutory position was also impacted by the increase in adjusted items, the loss on disposal of luxury websites, an 
outcome of the strategic review and inventory provisions post rebrand. 
Distribution costs 
Pleasingly, adjusted distribution costs of £216.9m (2023: £246.7m) equate to 12.8% (2023: 14.2%) of revenue. This significant 
improvement of 140bps is a result of the exit of those operations that generated lower profits, which were generally those sales to 
territories further from our distribution network (which consequently had a higher distribution cost). Distribution costs also benefited 
from improving AOVs in THG Beauty as well as a higher beauty mix, with THG Beauty distribution costs are lower than THG Nutrition 
as a percentage of sales. 
Distribution costs on a statutory basis further reduced as a percentage of sales by 160bps compared to 2023, culminating in a cost 
of £231.0m (2023: £277.3m), being 13.2% (2023: 14.8%) of revenue aided by lower adjusted items than in the prior year.
Administration costs 
Adjusted administrative costs as a percentage of revenue totalled 23.4% of revenue (2023: 22.9%). During H2 2024, the Group 
focused on cost rationalisation to right-size the cost base of the business post demerger; this resulted in reductions across 
administrative costs where the benefit will annualise in FY 2025, albeit these will be offset by the national insurance and national 
minimum wage changes outlined by the government in the autumn of 2024. Following the exit of the discontinued categories, further 
cost reductions have also been implemented. While administrative costs reduced on an absolute basis, driven by cost savings which 
more than offset inflationary pressures, the percentage to sales increased YoY, owing to the challenging top-line sales performance in 
THG Nutrition. 
Administrative costs on a statutory basis totalled £610.5m (2023: £559.4m), increasing due to the increase in adjusted items as 
explained later in this report. 
Adjusted EBITDA and Adjusted EBITDA margin
Reconciliation from operating loss to Adjusted EBITDA
Year ended
31 December
2024
£m
Year ended
31 December
2023
£m
Operating loss
(147.9)
(39.2)
Adjustments for: 
Amortisation
19.9
21.0
Amortisation of acquired intangibles
45.5
49.0
Depreciation
24.8
24.1
Adjusted items – cash 
24.6
10.4
Adjusted items – non-cash
42.4
21.2
Adjusted items – non-cash impairment
57.5
—
Share-based payments
16.6
16.7
EBITDA from discontinued categories 
8.7
8.2
Adjusted EBITDA (post-demerger) 
92.1
111.4
Adjusted EBITDA (post-demerger) % 
5.5%
6.4%
EBITDA from discontinued operations (THG Ingenuity)
31.0
11.0
Adjusted EBITDA (pre-demerger) 
123.1
122.3
Adjusted EBITDA (pre-demerger) % 
6.5%
6.4%
Depreciation and amortisation
Statutory depreciation and amortisation costs were £24.8m and £65.4m respectively (2023: £24.1m and £70.0m). Included within 
amortisation is £45.5m (2023: £49.0m) of amortisation on acquired intangibles (see below).
Depreciation remained largely consistent, reflective of the current asset base. 
Amortisation on acquired intangibles £45.5m (2023: £49.0m)
When an acquisition is made, the accounting standards (IFRS 3: Business Combinations) require that an exercise is undertaken to 
value any brands, trade names or other intellectual property (such as customer lists). Following recognition of these assets, they are 
amortised over a period of 2-20 years. 
Given the number of significant acquisitions made in recent years, primarily within THG Beauty, we consider this amount should be 
viewed separately to other amortisation totalling £19.9m (2023: £21.0m) to ensure comparability to those who undertook fewer or no 
acquisitions. This is a non-cash cost.
Other amortisation, outside of amortisation on acquired intangibles remained largely consistent YoY. 
Operating profit/(loss)
Adjusted operating profit totals £92.2m (2023: £111.3m). The reduction YoY is a result of the above-mentioned factors. The actions 
taken to exit loss-making categories and territories and an anticipated improvement in consumer spending are expected to increase 
the operating profit position in the medium term, alongside an improvement in the THG Nutrition D2C sales performance. 
The Group incurred an operating loss in the year of £147.9m (2023: £39.2m). This is primarily driven by adjusted items increasing by 
£92.9m in FY 2024, being the one-off costs associated with losses on disposal of discontinued categories including impairment of 
associated assets, onerous contracts and costs related to the completion of the Myprotein rebrand which will not recur.
Strategic Report
Chief Financial Officer’s Review continued
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Governance
Financial Statements
Additional Information

Group financial review continued
Finance costs net of finance income
Finance costs net of finance income have remained stable at £54.5m (2023: £53.0m) driven principally by higher interest rates, which 
have been caused by the higher interest rate environment. Were it not for the comprehensive hedging programme in place, this increase 
would have been more material. The inherent cost increase is offset by a reduction in interest expense following the partial repayment of 
bank borrowings in H2 2023.
Loss before tax and tax rate
Reported loss before tax was £202.4m (2023: £92.3m). The effective tax rate is -0.9% (2023: 1.4%), based on a total tax credit of £21.9m 
(2023: tax charge £15.7m). The effective tax rate differs from the average statutory rate of 25.0% (2023: 23.5%). This is primarily due 
to amounts not recognised and a write down of previously recognised deferred tax assets. These items have both arisen as part of the 
demerger and reflect the split between continuing and discontinued operations leading to a change in profile for tax losses and deferred 
tax recognition. More information is included within note 9 to the financial statements. 
Earnings per share
Loss per share on continuing operations was £(0.13) per share (2023: £(0.08) per share).
Statutory cash flow statement
Year ended
31 December
2024
£m
Year ended
31 December
2023
£m
Pre-demerger Adjusted EBITDA
123.1
122.3
Adjusted EBITDA – discontinued categories
(8.7)
(8.2)
Working capital movements 
 22.0 
48.2 
Tax paid 
(0.6) 
(5.4) 
Adjusted items  
(39.3)
(15.0) 
Net cash generated from operating activities 
 96.5
141.8 
Purchase of property, plant and equipment 
(31.7) 
(46.3) 
Purchase of intangible assets 
(69.6) 
(79.4) 
Proceeds from sale of non-core freehold assets
—
55.5 
Finance costs and lease repayments  
(83.2) 
(84.0) 
Free cash flow
(88.0) 
(12.4) 
Acquisition of subsidiaries net of cash acquired 
—
(20.3) 
Repayments of bank borrowings  
(23.8) 
(25.0) 
Share placing, net of directly attributable costs 
93.3
—
Net decrease in cash and cash equivalents 
(18.6)
(57.6) 
Cash and cash equivalents at the beginning of the year  
416.2
473.8
Cash held for distribution (THG Ingenuity)
(89.0)
—
Cash and cash equivalents at the end of the year  
308.6
416.2
Free cash flow for the total Group was an outflow of £88.0m (2023: outflow of £12.4m). This includes £101.3m (2023: £125.7m) of 
capital expenditure, cash adjusting item payments of £39.3m (2023: £15.0m) and finance costs and lease repayments totalling 
£83.2m (2023: £84.0m). 
There was a decrease in cash and cash equivalents for the year of £18.6m (2023: £57.6m) driven by the above cash outflows 
which were partially offset by the equity raise which completed in October 2024 raising proceeds net of costs of £93.3m (£89.0m 
of cash left the Group with THG Ingenuity). The Group ended the period with c.£550m cash and available facilities at the end 
of the year, ahead of demerger, being cash and cash equivalents of £397.6m (including £89.0m within THG Ingenuity) (2023: 
£416.2m) and the undrawn RCF totalling £150m. 
There has been a reduction in the cash spend of £24.4m on capital expenditure in 2024, consistent with the large scale 
investment projects completing in the year. Finance costs and lease repayments remained consistent YoY.
Cash flows in respect of adjusting items largely relate to the demerger and onerous contracts which are not expected to recur. 
Repayments of the Term Loan A facility in the year totalled £23.8m (2023: £25.0m). Loans and other borrowings at 2024 were 
£604.6m (2023: £650.0m). Details of the post year end refinancing are included on the following page. 
Post-demerger cash flow – for illustrative purposes
The table below details the cash flows for the year for THG Beauty and THG Nutrition only to show the cash flows for the Group 
excluding THG Ingenuity; this has been prepared consistently with the information published in the circular previously released to 
the market. 
2024
£m
2023
£m
Post-demerger Adjusted EBITDA 
92.1
111.3
Adjusted EBITDA – discontinued categories
(8.7)
(8.2)
Working capital movements 
17.9
75.3
Tax paid 
(1.3)
(5.1)
Adjusted items 
(21.2)
(11.3)
Net cash generated from operating activities 
78.8
162.0
Purchase of property, plant and equipment 
(7.5)
(12.5)
Purchase of intangible assets 
(13.6)
(20.9)
Proceeds from sale of non-core freehold assets
—
8.5
Finance costs and lease repayments1
(57.4)
(56.9)
Free cash flow2
0.4
80.2
Acquisition of subsidiaries net of cash acquired 
—
(16.4)
Repayments of bank borrowings 
(23.8)
(25.0)
Share placing, net of directly attributable costs 
93.3
—
Net increase in cash and cash equivalents 
79.8
38.8
1.	 Lease repayments include expected outflows for subleases entered into on 2 January 2025. This is a per annum cash cost of c.£10m.
2.	 Free cash flow is defined as cash flow before the impact of acquisitions, bank borrowings and share placings. 
On a post-demerger basis, free cash flow is neutral with an inflow of £0.4m (2023: inflow of £80.2m) and a net increase in cash 
and cash equivalents of £79.8m (2023: £38.8m). Excluding one-off cash adjusted items, a cash inflow of £21.6m would have been 
generated. 
In the prior year there was a one-off working capital inflow of £75.3m as inventory levels normalised. In FY 2024, the inflow of 
£17.9m was lower than anticipated due to a delay in a VAT payment of over £20m received in January 2025.   
The post-demerger cash flows differ to the pre-demerger basis as a result of reduced capital expenditure totalling £21.1m (2023: 
£33.4m), lower cash adjusting items to exclude those relating to THG Ingenuity and lower finance costs and lease repayments 
given many of the Group’s leases relate to THG Ingenuity. 
Repayments of bank borrowings and share placing proceeds remain the same on a pre and post-demerger basis. 
Adjusted items  
In order to understand the underlying performance of the Group, certain costs included within cost of sales, distribution, 
administrative and finance costs have been classified as adjusted items.  
The largest category of costs included within adjusted items are those relating to loss on discontinued categories of £24.7m 
(2023: £10.5m) along with the impairment of its associated brands and other intangibles of £57.5m (2023: £nil) as the Group 
progressed its strategic review of loss-making non-core brands and product offerings.
For full details on each category of adjusted item see note 4 to the financial statements.
Strategic Report
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Financial Statements
Additional Information

Balance sheet 
Cash and cash equivalents and net cash before lease liabilities 
2024
£m
2023
£m
Loans and other borrowings
(604.6)
(650.0)
Lease liabilities1
(41.4)
(345.0)
Cash and cash equivalents
308.6
416.2
Sub-total
(337.3)
(578.9)
Adjustments:
Retranslate debt balance at swap rate where hedged by foreign exchange derivatives
(8.3)
15.7
Net debt
(345.6)
(563.2)
Net debt before lease liabilities – post demerger 
(304.3)
n/a
Net debt before lease liabilities – pre demerger2
(215.3)
(218.2)
1.	 Following completion of the demerger, subleases were entered into by THG PLC generating c.£80m of new lease liabilities, therefore we expect the lease 
liabilities of THG PLC to increase in FY 2025 reflecting the subleases. 
2.	 Being the net debt less lease liabilities – post demerger of £304.3m plus the £89.0m of cash that was included within the held for distribution group.
At 31 December 2024, the Group held £397.6m in cash and cash equivalents (2023: £416.2m) split between cash of £308.6m 
within the post-demerger Group and £89.0m included within the held for distribution group (within THG Ingenuity and which left 
the Group following the demerger). 
At the year end, the Group held a €600m Term Loan B due to mature in December 2026 and a £109m Term Loan A facility 
maturing in Q4 2025. The undrawn RCF totalled £150m. 
Post year end, on 4 April 2025, the Group announced the completion of its debt refinancing to 2029. As part of a plan to delever, 
the refinancing reduced the Term Loan B from €600m to €445m with maturity extended by three years to December 2029. The 
Term Loan A was partially repaid with a final stub of £35m maturing in Q4 2025. The undrawn RCF totals £150m. The reduction 
in facilities was partially funded by an equity raise on 28 March 2025, with gross proceeds of £95.4m. The demerger of THG 
Ingenuity will materially reduce the cash outflows of THG PLC with substantial reductions in lease commitments (of c. £20m cash 
saving per annum) and capex requirements, which in turn means that the Group requires smaller banking facilities.
Net debt before lease liabilities on a pre-demerger basis was consistent year on year at £215.3m (2023: £218.2m). The small 
decrease is driven by net impact of the equity placing less cash spent on repayment of borrowings, lease repayments, finance 
costs and cash adjusting items.
Non-current assets 
Property, plant and equipment totalled £64.9m (2023: £273.2m) with £177.0m being held for distribution to THG Ingenuity. 
Intangible assets totalled £958.3m (2023: £1,207.4m) with £149.5m being held for distribution. Decreases in the year are driven 
by the depreciation and amortisation charge (see earlier). Following the demerger, the capital expenditure is expected to reduce 
significantly given the previous additional costs were primarily in respect of the platform which belongs to THG Ingenuity.
Damian Sanders
Executive Director and 
Chief Financial Officer
28 April 2025
Strategic Report
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Governance
Financial Statements
Additional Information
34
THG PLC Annual Report and Accounts 2024

Stakeholders
Shareholders
Suppliers
Customers and 
Consumers
Society and  
Communities 
Our People
Partners
With a focus on providing a high-quality 
retail experience and promoting trust, we 
continue to make progress in how we 
directly engage with our consumers and 
our customers. Engagement has taken 
place through a variety of channels, 
including social listening, social media 
activity, a review of customer and 
consumer insights analysed by Senior 
Management and further development of 
our Beauty loyalty programme, alongside 
tactile retail experiences.
Regular Senior Management updates 
are designed to ensure that strategic 
priorities are focused on better 
understanding the wants and needs of 
customers and consumers, and that we 
are well positioned to execute on these.
Outcomes from engagement 
	
– An enhancement for the customer 
through the development of the 
delivery experience leading to record 
low contact rates.
	
– Allowing THG brands to connect more 
effectively with customers and provide 
a competitive advantage against their 
respective competitors.
	
– 4.4 ‘Excellent’ average rating across 
THG Ingenuity managed Trustpilot 
reviews.
	
– Greater accuracy in order and 
quicker delivery times in addition to 
proactive customer communications, 
reducing the requirement for 
post‑order support.
Section 172 Statement: 
Stakeholder Engagement
Section 172 of the Companies Act requires that our Directors 
act in a way which they consider, in good faith, will be 
most likely to promote the success of the Company for the 
benefit of its Shareholders as a whole, having regard to the 
prescribed stakeholder considerations.
Our vision is to be the global online leader in beauty and 
sports nutrition, and we have identified six stakeholder 
groups that are vital to achieving this objective. Active 
engagement between the Board and these stakeholder 
groups is underpinned by our values and purpose. It is 
therefore critical to ensure that Board decision-making 
is appropriately informed by the relevant section 172 
stakeholder considerations. Such engagement will, in turn, 
support the successful delivery of the Group’s strategic 
priorities and thus promotes sustainable value creation.
In addition to the engagement outcomes summarised in this 
statement, the table which follows details other areas of this 
Annual Report which contain section 172 related information.
Customers and Consumers
How THG engages
How the Board engages
	
– Through its brands via social media 
	
– Physical shopping experience through the Lookfantastic 
flagship store and various pop-ups 
	
– Creating global digital content including Lookfantastic’s ‘What 
the SPF?’ campaign and Myprotein HYROX event engagement 
	
– Customer and consumer insights provided to and analysed by 
Senior Management 
	
– Continued expansion of loyalty programmes across THG Beauty 
	
– Award-winning customer contact centre and customer 
advisory teams 
	
– Industry-leading service to our customers through extended 
1am next-day delivery 
Indirect
	
– Monthly updates from Senior Management on strategic 
priorities, including brand partnerships and new product 
development with a focus on meeting the ever-changing 
needs of customers and consumers
	
– Monthly review by COO of operational performance to 
consistently deliver and improve the customer experience 
	
– Board presentations from Senior Management on customer 
satisfaction scores, brand perceptions and process 
improvements 
	
– Monthly updates from the Chief Technology Officer on key 
cyber‑security enhancements and regulatory compliance
Section 172 consideration
Further information can be found on
(a) The likely consequences of any decisions in the long term
Principal risks – page 75
(b) Interests of employees
Our people – page 44
(c) Fostering business relationships with suppliers, customers and others
Our strategy – page 10
(d) Impact of operations on the community and environment
Sustainability – page 46
(e) Maintaining a reputation for high standards of business conduct
Supply chain standards – page 55
(f) Acting fairly between Shareholders
Chair’s introduction – page 4
Market-leading 1am next-day delivery
According to data from THG Fulfil, 
more than 82% of all next-day delivery 
orders are placed after 2pm and more 
than a quarter are placed after 10pm, 
offering a clear incentive for both 
customers and retailers to extend 
next-day delivery order periods as 
late as possible. We leveraged the 
operational capacity of THG Ingenuity’s 
UK fulfilment network and control of 
the delivery experience to offer greater 
flexibility for customers. 
The development of the delivery 
experience has enhanced the 
customer journey, enabling THG 
brands to connect more effectively 
with their customers and gain a 
competitive edge. 
This improvement has driven a 7% 
increase in orders placed between 
10pm and 1am, alongside an 8% rise in 
customers choosing next-day delivery 
during the same period.
The Board gained valuable insights 
into evolving customer behaviour and 
spending habits by reviewing Senior 
Management response strategies. 
By engaging with the Chief Operating 
Officer and Chief Technology Officer, 
the Board was able to monitor the 
rollout of the extended 1am cut-off, 
impact on relationships with couriers, 
and customer retention and acquisition.
Strategic Report
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Strategic Report
Governance
Financial Statements
Additional Information

Suppliers
How THG engages
How the Board engages
	
– Annual anti-bribery training undertaken by procurement function
	
– Risk assessment undertaken for all suppliers and processes in 
place for reviewing and enhancing audit for higher-risk suppliers 
	
– Strategic suppliers identified and engaged on carbon 
reduction matters 
	
– Risk assessments undertaken for all suppliers for reviewing 
CSR alignment
	
– We operate under the THG Supply Chain Standards applicable 
to all supplier relationships 
Indirect
	
– Regular review of key raw material prices and buying strategy 
	
– Site visits undertaken by Risk Committee Chair on an ad hoc 
basis as and when considered appropriate
	
– Members of the Executive Leadership Team available to meet 
major suppliers 
	
– Regular review of supplier payments metrics
Partners
How THG engages
How the Board engages
	
– Quarterly business reviews with partners to assess sales 
pipeline, new product development and joint marketing strategy 
	
– Strategic partners identified and engaged on carbon 
reduction matters
	
– Due diligence undertaken on all potential partners to ensure 
alignment with brand strategy
Indirect
	
– Members of the Executive Leadership Team available to meet 
major partners 
	
– Regular review of partnership revenue and 
performance metrics
	
– Regular review of partnership and licensing commercial 
arrangements 
As a global business, it is essential 
that we hold ourselves to the highest 
ethical standards when dealing with 
our suppliers to ensure business is 
conducted with complete integrity and 
in a manner which ensures compliance 
with all applicable laws and regulations. 
The Board is dedicated to building 
supplier relationships that support our 
brands while addressing societal and 
environmental challenges, following the 
THG Group’s Supplier Manual to ensure 
high standards of business conduct.
We strive to build productive, fair and 
lasting partnerships with suppliers, 
ensuring long-term value creation for 
Shareholders while respecting suppliers’ 
business needs. 
 
Shareholders
How THG engages
How the Board engages
	
– Annual Report and Accounts
	
– RNS announcements
	
– Shareholder notices and circulars, including re: demerger of 
THG Ingenuity
	
– Scheduled investor presentations and conference calls
	
– Corporate website
	
– Head office and site tours
	
– One-to-one and group investor meetings on site and attendance 
at investor conferences
	
– Regular engagement through meetings with analysts and 
across THG’s coverage base
Direct
	
– General meetings, including the Company’s annual 
general meeting
	
– The CEO and CFO have an ongoing programme of meeting 
institutional Shareholders, supported by Senior Management
	
– The Chair and SID are available to meet Shareholders 
upon request
	
– The CEO and CFO host webcasts following trading statements 
and other significant/business strategic updates to the market
Indirect
	
– The Board reviews and approves material market 
communications, such as the Annual Report and Accounts and 
trading and other updates
	
– The Board reviews media coverage and investor feedback 
provided by THG’s advisers
Active engagement with our Shareholders 
ensures they are aware of the Group’s 
financial and strategic priorities, 
performance, market environment and 
sustainability commitments. The views 
of our Shareholders are considered 
extensively and support in informing the 
strategic decision-making of the Board.
Regular dialogue took place with the 
investment community during 2024, 
in particular around the release of the 
Group’s preliminary and interim results 
and following the announcement of the 
proposal to demerge THG Ingenuity from 
the Group.
The Company has communicated in a 
variety of ways including virtual roadshows 
and in-person meetings and we have the 
opportunity to share a detailed overview 
of financial performance and progress 
against strategic objectives within our 
Annual Report and Accounts. As a publicly 
listed company, our purpose, vision, 
values and strategy are directed towards 
the objective of creating long-term and 
sustainable value for our Shareholders.
Outcomes from engagement 
	
– Received Shareholder approval for the 
demerger of THG Ingenuity following 
extensive consultation.
	
– Enhanced Shareholder perception by 
effectively communicating the Group’s 
strategy and addressing concerns 
if raised.
	
– Kept Shareholders informed through 
financial and strategic RNS updates, 
and direct engagement.
	
– Analysts and investors have the 
opportunity to provide feedback on 
trading performance and strategic 
direction through interactions during 
each financial year.
As our strategic direction evolves, 
partnerships have become a key 
driver in strengthening customer 
connections and fostering mutually 
beneficial relationships through product 
development and brand synergies.
In 2024, THG Nutrition, through 
Myprotein, entered into a number of 
high‑profile strategic partnerships, 
including product collaborations 
with Müller, Jimmy’s Iced Coffee and 
Kirsty’s Food, alongside growing brand 
partnerships with Marvel and HYROX. 
We ensure that all partnerships align 
with our strategic objectives and values, 
fostering brand synergies that benefit both 
parties while preserving Myprotein’s brand 
image and reputation. Once partnerships 
are established, quarterly reviews are 
conducted to evaluate performance and 
joint marketing efforts. This process informs 
decisions on extending agreements and 
refining collaboration strategies.
Outcomes from engagement
	
– Partnerships enhance our ability to 
engage with customers through product 
and brand collaborations.
	
– Ensuring partner brands align with our 
values helps maintain Myprotein’s brand 
image and reputation.
We engage through a number of ways 
to ensure professional integrity when 
working with external suppliers. This 
includes risk assessments for all 
suppliers and a process for reviewing 
and enhancing audits for higher-risk 
suppliers. We aim to listen to feedback 
from suppliers to understand their 
challenges and to seek to continuously 
improve relationships. We have 
implemented appropriate internal 
controls to ensure that suppliers abide by 
our Ethical Code of Conduct and operate 
with integrity. These controls ensure that 
a professional relationship is maintained 
between each party and allows us to 
work effectively to deliver value to our 
customers.
THG Ingenuity is a key third party 
supplier of the Group across a number 
of services with multiple levels of 
stakeholder interaction to ensure the 
relationship remains commercially sound 
and productive (more information in 
principal risks).
Outcomes from engagement 
	
– Improvements to stakeholder 
engagement and relations. 
	
– Increased transparency in 
procurement decisions, including in 
contractual terms, sustainability claims 
and onboarding.
	
– Improved supplier on-time payment 
performance. 
	
– Significant cost savings per unit and 
maintenance of delivery standards 
throughout peak trading periods.
	
– Quarterly reviews assess marketing 
efforts, partnership performance and 
inform future collaboration decisions.
	
– The Board indirectly engages with 
partners through meetings, revenue 
reviews and agreement assessments 
to ensure sustainable and profitable 
partnerships.
Müller, Europe’s largest dairy brand, 
is renowned for its diverse product 
range, including yogurts, milk drinks, 
butter and plant-based options and 
through extensive market analysis they 
recognised the global megatrends 
towards health. In response to these 
findings, Müller joined forces with 
Myprotein through a long-term 
partnership spanning across the UK 
and Europe. 
With Myprotein’s expertise in sports 
nutrition, the new range has been 
carefully crafted to meet the needs of 
an active lifestyle. 
The partnership aims to introduce 
delicious options into the high-protein 
category and provide additional touch 
points for Myprotein customers, 
with products stocked across major 
UK supermarkets and convenience 
channels. 
With the potted protein segment 
growing at four times the rate of the 
overall segment, this collaboration is 
set to tap into the high growth potential 
and bring a unique solution to new and 
existing Myprotein customers. Senior 
Management engage with partners 
on an ongoing basis through regular 
communication and review of joint 
activities including marketing spend and 
reviewing NPD. The Board continues to 
monitor the performance of the Müller 
partnership on a regular basis.
Müller partnership
Strategic Report
Section 172 Statement: Stakeholder Engagement continued
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Additional Information

We aim to build skills and develop talent 
to promote greater social mobility, while 
protecting the environments we operate 
in and source from. From operating at 
a global scale, it is critical that we take 
responsibility for the communities we 
interact with and must ensure that we 
limit our negative impact and use our 
scale for good. Throughout 2024 we have 
engaged with society and its communities 
in a variety of ways, including through: 
the Group’s Social Impact Strategy, our 
charity partnerships with The Christie 
Charity (The Christie NHS Foundation) 
and the expansion of our partnership 
with TechSheCan and TalentTap to 
provide work experience to students from 
socio‑economically deprived areas. Each of 
these initiatives has helped us to engage 
with our communities in a responsible 
and meaningful way. In order to support 
these engagements, the Board reviews 
the progress of the 2030 Sustainability 
Strategy and its objectives, and through 
discussing ESG matters in Sustainability 
Committee meetings.
Outcomes from engagement 
	
– You can read more about the 
outcomes from our engagement work 
in Society and Communities on the 
Sustainability section on page 59.
In 2023 we announced a new 
fundraising partnership with The 
Christie Charity to support one of 
Europe’s leading cancer treatment 
centres.
The partnership, a first for THG, forms 
part of our Social Impact Strategy, 
THG in the Community, which centres 
around plans for creating social change 
in local communities.
During 2024 employees were 
invited to participate in a series of 
fundraising events, including the 
Manchester Marathon and Dragon 
Boat races. We were very proud that 
our colleagues raised £55,332.80, and 
with THG matching this sum, our total 
donation was £110,665.60.
These funds will enable The Christie to 
offer wraparound support for patients 
and families navigating a cancer 
diagnosis, and support the building of 
an Advanced Scanning and Imaging 
Centre (“ASIC”). 
This will be a new scanning facility 
to future-proof the service and 
provide patients with the very best 
care and treatment, including a new 
state‑of‑the-art, high-tech 4D CT 
scanner.
The Christie has more than 100 years of 
expertise in cancer care, research and 
education. As one of Europe’s leading 
cancer centres, it annually treats over 
60,000 patients and handles more 
than 100,000 outpatient appointments 
from 14 sites across Salford, Oldham, 
Macclesfield, Stockport, Bolton, Bury, 
Wigan, Tameside, Leighton and New 
Mills, as well as in patients’ homes. It 
is the largest provider of radiotherapy 
in the NHS and is home to the largest 
chemotherapy unit in the UK.
Society and Communities 
How THG engages
How the Board engages
	
– Implementation of the Group’s Social Impact Strategy 
	
– Charity partnership with The Christie 
	
– Continuation of strategic partnership with TechSheCan
	
– Supported TalentTap, providing work experience to students 
from social mobility cold spots
	
– Supported men’s health charity Movember
Indirect
	
– Quarterly review of progress against the 2030 
Sustainability Strategy
	
– ESG matters discussed in Sustainability Committee meetings 
and thereafter updates provided at monthly Board meetings
Our People
How THG engages
How the Board engages
	
– Development of employee networks with support from dedicated 
Executive Sponsors
	
– Colleague engagement and culture surveys
	
– Evolution of Learning and Development offering including 
introduction of in‑house management programme and 
continuation of upskilling programme including the Data Academy
	
– Regular leadership town hall meetings
	
– Launch of parents’ network to support working families
	
– Continuation of partnership with Change 100
Direct
	
– End-of-year colleague presentation delivered by 
Executive Directors
	
– Annual business strategy updates with Senior Management
Indirect
	
– Regular reviews of attrition and key recruitment matters by the 
Chief People Officer at monthly Board meetings
	
– Reviewed and approved updated role profiles of 
Board Members
We aim to foster a supportive environment 
for all our colleagues. We’re incredibly 
proud to celebrate a global and diverse 
workforce and the unique skills and 
qualities that it brings to the table. As 
our most valuable asset, we provide our 
people with opportunities for personal and 
professional development, with a particular 
focus on building the skills for tomorrow 
and go further, faster.
One way in which we have supported our 
people is through the development and 
expansion of employee networks (including 
the launch of the Women in Business 
Network) and the introduction of Executive 
Sponsors. 
Through the evolution of these 
programmes, we have been able stay at 
the forefront of digitally skilled workforces 
and gain a competitive edge in attracting 
and retaining talent.
The Christie Charity partnership 
THG also engages its people through:
	
– Introduction of the Leadership Townhall.
	
– Expansion of Emerge, Beyond, 
Inspire and HoRizons learning and 
development programmes.
	
– Introduction of the workplace 
nursery benefit.
	
– Early careers programmes. 
The popularity and subscription rates 
of these schemes provide valuable 
insight into how our people value these 
programmes and the skills they develop. 
The success and development of our 
Senior Management acts as testament to 
our focus on our people and the emphasis 
on learning and growth. 
Our Senior Management engage on an 
ongoing basis through reviewing feedback 
from networks and the development of 
schemes to refine our offering. By doing 
so, we ensure a supportive environment is 
maintained while ensuring the skills being 
developed meet the changing needs of 
the business. 
The Board engages in a variety of ways 
to drive the success of these initiatives 
and ensure that our people have 
every opportunity to succeed. Through 
end-of‑year colleague presentations, 
employees are recognised for their efforts 
through equity awards, which also provide 
an opportunity for Board members to 
engage with staff and gain feedback. 
Strategy updates with Senior 
Management are undertaken on a regular 
basis to allow the Board to engage 
and provide feedback and guidance to 
the Chief People Officer. Indirectly, the 
Board also engages through reviews of 
recruitment and attrition matters with the 
Chief People Officer. 
Outcomes from engagement
	
– Employees gain access to networks, 
training and leadership opportunities.
	
– Fostering a culture of hard work and 
recognition.
	
– Managers enhance critical skills such 
as communication, negotiation and 
performance management.
	
– Sponsorship from senior leaders 
provides employees with valuable 
networking opportunities and 
career insights.
	
– Recognition programmes and benefits 
improve morale and commitment.
	
– Leadership Townhalls and Executive 
Sponsors provide coaching and careers 
guidance. 
	
– Monthly reviews on attrition and 
recruitment help refine people 
strategies.
	
– The Board’s involvement ensures 
alignment with the Group’s strategic 
aims and objectives, supporting its 
long-term success.
Strategic Report
Section 172 Statement: Stakeholder Engagement continued
View online
Talent
“We are delighted to partner with 
The Christie Charity – our first ever 
charity of the year. This is a cause that 
hits home for many THG employees 
and their families. We have a huge 
opportunity to help The Christie Charity 
raise awareness, and support with 
much‑needed funding.”
Matthew Moulding, Chief Executive Officer of 
THG, said: 
40
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Additional Information

Principal 
decisions
Below are examples of the key 
discussions and principal decisions 
taken by the Board during 2024, 
alongside relevant strategic priorities 
and stakeholders considered.
Demerger of Ingenuity 
Stakeholders considered: 
Strategic priorities considered:
In September 2024, the Board announced 
it was progressing options to demerge 
THG Ingenuity. The demerger facilitates the 
simplification of THG’s business model as a 
global consumer beauty and nutrition group, 
with an improved balance sheet, capex and 
cash flow profile. Extensive discussions with 
Shareholders were undertaken ahead of the 
announcement, building upon the previously 
communicated Group strategy to provide 
each business with its own growth and 
capital platform. 
In October 2024, it was announced that 
THG Ingenuity was to be demerged into 
a standalone independent private entity, 
facilitated by a fundraise, which was 
executed successfully, raising gross 
proceeds of £95.4m. The net proceeds 
of the fundraise, alongside a debt facility, 
are expected to provide THG Ingenuity 
with sufficient medium-term funding as 
the business approaches positive cash 
generation on a standalone basis. 
The Directors considered that the proposed 
demerger was in the best interest of 
Shareholders and the Company as a 
whole and the Board was pleased by the 
strong support received from both existing 
Shareholders and new investors. 
Regular communication to the investor 
community was undertaken via the RNS and 
the Company website to inform Shareholders 
of the options made available to them. 
Throughout this period, Shareholders were 
able to consult with the Senior Management 
team on matters pertaining to the demerger. 
THG Beauty own brand portfolio 
management
Stakeholders considered: 
Strategic priorities considered:
In December 2023, THG Beauty acquired 
US-based prestige skincare brand 
Biossance into its portfolio of owned brands. 
During 2024 the brand was successfully 
integrated, building upon its strong brand 
awareness to reach a wider consumer base. 
As part of the ongoing strategic review 
of loss-making categories and territories 
announced in January 2023, during 2024 
we took the decision to withdraw from own 
brand cosmetics and masstige products 
to focus on the more prominent growth 
opportunities in prestige skincare, spa and 
specialist products. 
This strategy is delivering margin 
enhancements from a more focused, 
relevant consumer offering.
The Executive Leadership Team considered 
the financial impact of the discontinued 
categories and updated Company guidance 
for its continuing businesses. 
Disposal of luxury websites
Stakeholders considered: 
Strategic priorities considered:
In June 2024, the Group announced a 
multi‑faceted partnership with Frasers 
Group plc. This partnership included the sale 
of THG Beauty’s portfolio of luxury goods 
websites, including www.‌coggles.‌com. 
The sale completed on 11 September 2024, 
with the results presented as discontinued 
categories.
From a standing start almost 11 years ago, 
THG’s luxury division grew to c.£43m sales 
and was broadly break-even for FY 2023, 
despite a broader challenging luxury 
market. The decision to dispose of the 
luxury websites considered the Group’s 
financial priorities and its stated intention 
to simplify and streamline its operations. 
As part of the sale agreement, THG 
Ingenuity will continue to support the 
brand portfolio across technology, digital 
marketing and fulfilment services for a 
period post disposal.
Transfer to Equity Shares 
(Commercial Companies) 
category 
Stakeholders considered: 
Strategic priorities considered:
In September 2024, the Group announced 
its appointment of a Sponsor in order 
to facilitate the transfer of its Ordinary 
Shares from the Equity Shares (Transition) 
category of the Official List maintained 
by the Financial Conduct Authority to the 
ESCC category. 
While no Shareholder approval was 
required, the Board consulted extensively 
with Shareholders and concluded that it 
would be in the best interests of THG and 
its Shareholders to effect the transfer. 
The Board believes the transfer will:
	
– enable the Ordinary Shares to be 
considered for inclusion in the FTSE 
UK Index Series, which is expected to 
improve passive investment flows and 
liquidity;
	
– support the execution of the Group’s 
strategy, through raising its visibility;
	
– afford increased protection for investors 
under the UKLRs as a result of the 
higher standards placed on companies 
admitted to the ESCC category, 
including in relation to significant 
transactions and Related Party 
Transactions; and
	
– benefit its Shareholders by making 
THG’s previously voluntary adherence 
to certain ESCC category standards of 
corporate governance, and regulatory 
and reporting compliance, compulsory.
The Group confirmed the transfer 
was effective in January 2025 and 
subsequently entered the FTSE 250 index 
in March 2025.
Strategic Report
The table below sets out where stakeholders can find information relating to the non‑financial matters as required under the 
Non‑Financial Reporting Directive:
Reporting 
requirements
Our approach
Relevant policies 
and statements
Where to read more
Environmental 
matters
Page 78
THG is committed to doing business responsibly 
and reducing any adverse impacts of our 
operations on the environment. Our Environmental 
Policy was implemented as part of our THG 
Sustainability Strategy (THG x Planet Earth) to drive 
positive change in our business, supply chains, 
communities and for the planet.
	
– Environmental 
Sustainability Policy
	
– Sustainability Committee Report
	
– TCFD disclosures
	
– Principal Risks – Climate 
Change, Environmental and 
Social Responsibility, Legal and 
Regulatory Compliance
Employees
Page 59
THG strongly believes that having a diverse 
workforce and an inclusive workplace creates a 
more innovative and successful business. This 
commitment to diversity and inclusion is a key part 
of our strategy and reflects our ongoing dedication 
to equal opportunity.
	
– Diversity & Inclusion 
Policy
	
– HR Handbook 
including all 
people‑related policies 
	
– People and diversity – Chair’s 
Introduction
	
– ‘Our Strategy’ and ‘Our People’
	
– Section 172 Statement 
	
– Diversity – Nomination 
Committee Report
	
– Principal Risks – Talent, Culture, 
Health & Safety
Human rights
Page 56
THG has a zero-tolerance approach to modern 
slavery, and we are committed to acting ethically 
and with integrity in all our business dealings and 
working relationships. 
	
– Modern Slavery 
Statement 
	
– Supply Chain Standards 
	
– Health and Safety Policy
	
– Whistleblowing Policy 
	
– HR Handbook 
	
– Section 172 Statement
	
– Strengthening our supply chain 
and circularity
	
– Principal Risks – Climate 
Change, Environmental and 
Social Responsibility, Culture, 
Health & Safety, Product Quality 
and Safety
Social matters
Page 59
We invest our time and energy into the people and 
communities who need our help the most.
	
– HR Handbook
	
– Environmental 
Sustainability Policy
	
– Social Impact 
Strategy – THG in the 
Community
	
– Section 172 Statement
	
– ‘Our People’
	
– ‘Empowering people and 
communities’ – Sustainability
	
– Principal Risks – Climate 
Change, Environmental and 
Social Responsibility
Anti-bribery 
and corruption
Page 56
THG is committed to conducting its business with 
complete integrity and in a manner which ensures 
compliance with all applicable laws and with 
the highest ethical standards. As a company, we 
use our best endeavours to ensure that all those 
acting on our behalf, whether they are employees, 
contractors, third-party intermediaries or agents, 
are aware of and share our commitment to 
conducting business ethically.
	
– Anti-Bribery Policy
	
– Gifts and Hospitality 
Policy
	
– Principal Risks – Culture
	
– For our business model – see page 8
	
– For Sustainability and TCFD – see pages 46 to 71
	
– For Principal risks and uncertainties – see page 75
A review of each of the above policies is considered on an annual basis and updates made where appropriate.
An integrated training and policy platform continues to be maintained, which facilitates the rollout of policies to appropriate audiences. This platform allows subsequent 
monitoring of completion rates for the reading and acceptance of these policies at an individual level, promoting awareness and conformance to our policies. 
Non-Financial and Sustainability 
Information Statement
Section 172 Statement: Stakeholder Engagement continued
Link to strategic priorities key: 
Build leadership positions in core territories and categories
Deliver innovative and relevant products to global consumers
Develop Active Customer base and drive loyalty
Enhance brand equity through D2C channels
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Additional Information

In 2024, we continued to streamline and 
automate our global people processes to enhance 
the employee experience and establish strong, 
consistent foundations across the Group.
Operational excellence
In anticipation of the upcoming 
changes in UK employment law, we 
have consulted externally and begun 
training and briefing our People teams 
on what to expect and how we will 
manage regulatory changes when they 
come into force. We rolled out proactive 
sexual harassment training, conducted 
risk assessments, and updated our 
Bullying, Harassment and Discrimination 
Policy in line with legislative changes 
implemented in autumn 2024. 
Following the launch of our Parenthood 
Programme in 2023 which offers up 
to six months’ full pay for parents and 
paid time off for fertility treatments, 
we introduced the Workplace Nursery 
scheme, a new benefit for our UK 
colleagues to help colleagues save on 
their monthly childcare bills. 
We were also incredibly pleased to be 
shortlisted in the Best Place to Work 
category in the Drapers awards. This is a 
testament to the enhancements we have 
made to our Employee Value Proposition 
over the past two years.
Career development 
We pride ourselves on creating 
career‑defining opportunities for 
ambitious talent in a meritocratic way, 
and our Learning & Development offering 
is vital to this, with our people front 
and centre. It’s ‘learning owned by you, 
supported by your manager, and backed 
by THG’. 
In 2024, we delivered a variety of 
sessions to thousands of colleagues. 
From leadership programmes and 
e-learning modules to technical 
sessions and professional skills, we 
have confidently uplifted the capability 
of our people. 
Three initiatives stand out as having 
considerable impact: 
1.	 Beyond programme: 45 leaders 
completed the five-month Beyond 
programme. These managers now 
have better strategies to effectively 
lead their teams and the tools to build 
stronger relationships, resulting in 
higher performance. 
2.	Interviewing the THG Way: 300 
managers attended this training. 
We focused on improving our hiring 
managers’ skill sets to secure the right 
talent through effective questioning 
based on divisional needs and our 
core values. 
3.	Building Impactful Teams: 40 
teams attended this workshop, which 
explored how understanding each 
other as individuals results in better 
collaboration, culture and output. 
In 2025 we are launching a 
comprehensive job architecture 
framework to provide clear pathways 
for progression and help colleagues 
understand and achieve their 
career goals.
Culture and engagement
We introduced an employee voice 
platform to track sentiment across the 
business and quantify the employee 
experience. This tool will enable us to 
make data-driven decisions that reflect 
the needs and perspectives of our 
people, creating a thriving, productive 
and positive work environment.
To foster a connected, informed and 
empowered leadership population, we 
launched the Leadership Townhall. This 
is a quarterly forum for leaders across 
all business units to discuss strategic 
priorities, hear the latest business news, 
and share their ideas and feedback. 
Recognising the role that managers play 
in employee engagement, development 
and retention, we introduced Manager 
Toolkits, a monthly resource to provide 
targeted support to help managers 
effectively lead their teams, navigate the 
complexities of their role and understand 
and relay key business updates.
In collaboration with our in-house GP, 
we organised a series of talks and events 
on health topics such as mental health, 
men’s health and menopause to educate 
and inform our colleagues on things that 
could impact their wellbeing. All these 
initiatives highlight our commitment 
to creating a workplace where every 
colleague feels valued, heard and 
empowered to contribute to the Group’s 
success.
Strategic Report
Our people
Mission: “To value every 
voice and celebrate unity. 
Through collaboration, cultural 
exchange and shared purpose, 
we foster belonging, innovation 
and a commitment to diversity 
at THG.”
Mission: “To create a safe 
space for all employees, 
neurodivergent and 
neurotypical, to learn, share 
and join a community.”
Mission: “To support 
colleagues with disabilities 
by removing barriers, raising 
awareness and making 
accessibility inclusion integral 
to all we do.”
Mission: “To create an 
inclusive and empowering 
community where women from 
all backgrounds come together 
to thrive.”
Mission: “To create a 
supportive and inclusive 
environment for all parents 
and carers at THG.”
Mission: “To educate those 
outside the LGBTQIA+ 
community on important 
topics and issues, promoting 
understanding and 
acceptance.”
Black Community Network
Neurodivergent Network
Accessibility Champions 
Network
Women in Business 
& Women in Tech
Parents Network
Pride Collective
Equity, Diversity & Inclusion 
THG was built on the belief that anything is possible, and we want our people to believe that too. That’s why we’re breaking down 
the barriers that stop our people, customers and communities from achieving their full potential. To learn more about our progress, 
visit page 59.
Employee and Board diversity information as at 31 December 2024 was as follows:
2024 Gender
Male
Female
Not 
disclosed
Total
Board
6
3
0
9
Senior leadership
10
4
0
14
Other
3,337
3,376
55
6,768
Total
3,353
3,383
55
6,791
2024 Ethnicity
BAME
Non 
BAME
Not 
disclosed
Total
Board
0
9
0
9
Senior leadership
3
11
0
14
Other
1,157
2,421
3,190
6,768
Total
1160
2,441
3,190
6,791
Our employee networks
We continued to invest in and support our employee networks, each of them guided by an Executive Sponsor to amplify the voices 
of underrepresented groups across the business.
View online
THG Stories: Robin 
Barayuga
View online
Sharon’s blog post, 
Feel the Fear and 
Do It Anyway
View online
Finding the Balance: 
Career and Parenthood
View online
Breaking Taboos: 
Beck’s Journey with 
Ulcerative Colitis
View online
THG Stories: 
Neha Sawant
View online
2024 Pride Panel 
with Ryan Atkin
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Additional Information

Our 2024 report
In 2024 we made continued progress against our THG x Planet 
Earth strategy across all three pillars and were proud to 
be recognised within Sustainability Magazine’s Top 250 
companies across the globe.
We are ahead of our trajectory for our Scope 1 and 2 
associated net zero targets, which is, in the main, a result of a 
26% increase in renewable purchased electricity. In addition, 
THG’s award for the Supply Chain Initiative of the Year for our 
THG PACT programme is further evidence of our progress to 
reduce emissions. More details on our progress towards our 
science-based targets can be found on pages 50 and 51. 
Looking into 2025 we will continue to focus on driving 
progress against all our sustainability goals and will re-evaluate 
our targets to reflect the changes in our business following the 
demerger of Ingenuity at the start of the year.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Strategic Report
Key achievements in 2024
Sustainability
THG x Planet Earth is our strategy for a better, sustainable future together. Guided by the 
United Nations’ Sustainable Development Goals (“SDGs”), our plan focuses on three key pillars: 
Protecting climate and nature, Strengthening our supply chain and circularity, and Empowering 
people and communities. We have set ambitious goals and targets under the key priorities, that 
we aim to achieve by 2030. We are pledging to use our global scale, our world-class talent and 
our dedication to innovation, to act as a force for good.
Protecting climate 
and nature
Strengthening our supply 
chain and circularity
Empowering people 
and communities
Climate
Operate net zero greenhouse gas 
emissions across our operations.
Nature
Have a positive impact to biodiversity 
and nature ecosystems across our 
own brands.
Water
Use water sustainably in high water 
impact areas of our value chain.
Responsible supply chain
Protect human rights and work 
to eliminate modern slavery in our 
supply chain.
Circularity
Transform all of our waste into resources 
for our value chain.
Employee wellbeing 
and development
Create a workplace culture 
which brings out the best in all.
Equity, Diversity and Inclusion
Promote policies and practices that 
are inclusive for all at THG.
Investing in our communities
Support our communities and lead 
initiatives to teach tech and life skills.
UN SDGs our goals are addressing:
    
    
    
    
    
    
    
    
    
Named one of the Top 
250 companies globally 
by Sustainability 
Magazine
Awarded Supply 
Chain Initiative of the 
Year, EMEA at the 
Environmental Finance: 
Sustainable Company 
Awards 2024
Ahead of science‑based 
target trajectory 
for Scope 1 and 2 
emissions
Materiality assessment
The field of sustainability is constantly 
evolving, with new data and innovations 
emerging all the time. Given this rapidly 
changing environment, it is important 
to assess and understand the potential 
challenges and opportunities, as well as 
the topics most important to THG and its 
stakeholders. To do this we undertake a 
materiality assessment to provide insight 
into which issues we should focus on, 
and where the greatest impacts lie both 
from an environmental and societal point 
of view as well as financial implications 
of sustainability risks and opportunities. 
This can then inform business strategies, 
such as our 2030 Sustainability Strategy, 
THG x Planet Earth. In defining the topics 
within the assessment, we engage with 
both internal and external stakeholders, 
to understand how the most material 
issues may affect our business in the 
short and long term. We can then monitor 
these issues in our day-to-day operations 
to manage risks and assess opportunities 
for the future. This assessment takes 
place every two years and, in 2023, we 
undertook a ‘light’ materiality assessment. 
THG has acknowledged that the 
proposed Omnibus changes removes 
our business from the scope of CSRD 
reporting for FY25 and based on the 
current business metrics will be in scope 
FY28 for reporting in 2029 instead. In the 
interest of compliance THG will complete 
a CSRD aligned Double Materiality 
Assessment in 2025, acknowledging 
the importance of the legislation and 
relevance to our business’s strategy.
1.	
Water stewardship
2.	 Sustainable product 
innovation and technology
3.	 Product transparency 
and labelling
4.	 Living wage
5.	 Waste
6.	 Nutritional value
7.	 Stakeholder engagement
8.	 Community investment
9.	 Pollution
10.	 Health and safety
11.	 Governance and ethics
12.	 Animal welfare and testing
13.	 Talent, attraction, retention 
and growth
14.	 Diversity and inclusion
15.	 Sustainable sourcing
16.	 Packaging recyclability
17.	 Data privacy
18.	 Responsible marketing 
and advertising
19.	 Climate and emissions
20.	Human rights
21.	 Product safety and quality
Importance to internal stakeholders
Importance to external stakeholders
Medium
High
Highest
Medium
High
Highest
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Additional Information

Strategic Report
Protecting climate 
and nature
We plan to leave the world a better place than 
we found it. A code red alert has signalled to 
the world that action needs to be accelerated 
to protect the planet’s climate and natural 
ecosystems.
And we need to act fast.
Our targets
Our progress
THG commits to reduce absolute Scope 1 and 2 GHG emissions 
42% by 2030 from a 2020 base year.
In 2024 THG’s market-based emissions stood at 7,110 tCO2e which 
is a 38.33% reduction against our base year. 
THG commits to reduce absolute Scope 1 and 2 GHG emissions 
97.7% by 2040 from a 2020 base year.
THG commits to reduce absolute Scope 3 emissions 90% by 
2040 from a 2020 base year.
Scope 3 emissions now stand at 938,801 tCO2e.
THG commits that 85% of its suppliers by spend covering 
purchased goods and services and upstream transportation and 
distribution will have science-based targets by 2027.
Through our Partnership in Action (THG PACT) programme, we are 
working with suppliers on the journey to net zero.
Powering all our geographical operations with 100% renewable 
electricity by 2030.
In 2024 we are at 92%; we expect to be at 100% in 2025. 
Accelerate decarbonisation of supply chain electricity through 
100% carbon-free electricity (“CFE”) by 2030.
Achieve 6% carbon intensity reduction YoY of suppliers’ full 
product carbon footprint, beyond just electricity, by 2030.
We continue to work with suppliers to gather the data via 
THG PACT. Progress will be assessed through our supplier 
scorecard process.
All own brand key commodity1 raw materials to be deforestation 
free by 2030.
Engagement with suppliers under way. 
1.	 Palm, soy, cocoa and paper.
Key achievements in 2024
92%
of purchased electricity 
was renewable
38.33%
reduction of Scope 1 and 2 
emissions against 2020 baseline
The following table details our energy 
consumption and GHG emissions, 
fulfilling our obligations within the 
Companies Act 2006 (Strategic Report 
and Directors’ Report) Regulations 2013 
and the Streamlined Energy and Carbon 
Reporting Regulations, March 2019. We 
report our GHG emissions in accordance 
with the GHG Protocol.
During 2024 we reviewed our Scope 3 
calculation process and found sufficient 
efficiencies to be able to report Scope 1, 
2 and 3 emissions for the same financial 
year for the first time.
THG emissions and energy reporting
Energy and emissions 
Unit
20241
2023
2022
20214
2020
Location based
Scope 12
Tonnes of CO2e
5,332 
5,520 
5,194 
2,309 
1,946 
Scope 2 
Tonnes of CO2e
12,648 
12,369 
13,248 
11,605 
9,584 
Scope 3 
Tonnes of CO2e
938,801
813,439 
780,027 
— 
620,518 
Total Scope 1 & 2 
Tonnes of CO2e
17,980 
17,889 
18,442 
13,914 
11,530 
Scope 1 & 2 
GHG intensity per £1m revenue
Tonnes of CO2e/ 
£m revenue
9.25 
8.75 
8.23 
6.39 
7.14 
Total Scope 1, 2 & 3 
Tonnes of CO2e
956,781
831,328 
798,469 
—
632,048 
Scope 1, 2 & 3 
GHG intensity per £1m revenue
Tonnes of CO2e/ 
£m revenue
492 
406
357 
—
392 
Total Scope 1 & 2 UK3
Tonnes of CO2e
9,080
9,273
—
—
—
Total Scope 1 & 2 Rest of the World3
Tonnes of CO2e
8,899
8,616
—
—
—
Market based
Scope 12
Tonnes of CO2e
5,332
5,520 
5,194 
2,309 
1,946 
Scope 2 
Tonnes of CO2e
1,778
9,060 
9,157 
11,605 
9,584 
Scope 3 
Tonnes of CO2e
938,801
813,439
780,027 
—
620,518 
Total Scope 1 & 2 
Tonnes of CO2e
7,110
14,580
14,351
13,914
11,530
Scope 1 & 2 
GHG intensity per £1m revenue
Tonnes of CO2e/ 
£m revenue
3.66 
7.13 
6.41 
6.39 
7.14 
Total Scope 1, 2 & 3 
Tonnes of CO2e
945,911 
828,019 
794,378 
— 
632,048 
Scope 1, 2 & 3 
GHG intensity per £1m revenue
Tonnes of CO2e/ 
£m revenue
487 
405
355 
— 
392 
Total Scope 1 & 2 UK3
Tonnes of CO2e
4,015
4,114 
—
—
—
Total Scope 1 & 2 Rest of the World3
Tonnes of CO2e
3,095
10,467
—
—
—
Energy consumption
Natural gas
kWh
20,713,666 20,434,090 23,275,342 
12,051,833 
9,943,330 
Fleet & onsite fuel
kWh
6,471,301 
7,476,557 
3,889,419 
590,717 
488,578 
Electricity
kWh
39,053,203 38,905,822 39,358,032 28,653,493 
19,649,394 
Total energy use
kWh
66,238,170 66,816,530 66,522,793 41,296,043 30,081,302 
Total energy intensity
kWh/£m revenue
34,085 
32,673 
29,707 
18,952 
18,638 
Total energy UK
kWh
44,293,613 
45,084,421 42,682,049 23,332,220 
16,833,917 
Total energy Rest of the World
kWh
21,944,557 
21,732,108 
23,840,744 
17,963,822 
13,245,455 
Renewable purchased electricity 
Renewable
%
92
66
63
—
—
1.	 Assured by Forliance – for further details please see below and our Basis of reporting document.
2.	 Work to collate F-gas data from across the Group in 2024 and is still being gathered, and as such, no fugitive emissions are captured above. We intend to have 
all data collated ready to re-baseline in 2025. 
3.	 Data split not available for 2020, 2021 and 2022. The reduction YoY is a result of renewable energy certificates purchased for non-UK sites.
4.	 2021 Scope 3 data has not been reported as this was not included in the scope of assurance.
External assurance
Forliance were appointed to undertake limited assurance of selected GHG and energy data 
points contained in this disclosure using the assurance standard ISAE 3000. Forliance issued 
an unqualified opinion on the data and their full assessment can be found in the Basis of 
Reporting document which is on our website.
View online
Basis of Reporting 
document
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Strategic Report
Governance
Financial Statements
Additional Information

Scope 1
Scope 2
Target
20,000
18,000
16,000
14,000
12,000
10,000
8,000
6,000
4,000
0
2,000
20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40
Scope 3
Target
1,000,000
800,000
600,000
400,000
0
200,000
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
Renewable electricity
The majority of our energy comes from 
purchased electricity from the grid. 
Our goal is that by 2030 100% of the 
electricity we purchase will be covered by 
a form of Renewable Energy Certificate 
(“REC”) or Guarantee of Origin (“GoO”). 
During 2024 the Group also launched 
an Energy Strategy Working Group. This 
group supports the Scope 1 and 2 Working 
Group by devising actionable plans for 
achieving 100% renewable electricity 
across the Group and also manages the 
energy procurement strategy.
In 2023 our renewable electricity 
procurement stood at 66%, in 2024 this 
increased to 92%. Plans and contracts are 
now being put in place to close the gap and 
it is forecasted that all sites which will be 
part of THG as of 1 January 2025 will have 
100% of their purchased electricity covered 
by a form of REC or GoO. 
This will result in THG achieving its 
target five years ahead of schedule.
Strategic Report
Science-based targets – progress report
During 2023, the SBTi validated our near 
and long-term targets. These targets are 
informed by climate science and provide 
a data-driven pathway for THG to reach 
net zero. Our targets are set against a 
2020 baseline, and this section provides 
an update on our progress against the 
targets as required by SBTi. The targets 
we have committed to are:
Near-term – THG commits to 
reduce absolute Scope 1 and 2 
GHG emissions 42% by 2030 from 
a 2020 base year.
 
Near-term – THG commits that 
85% of its suppliers by spend 
covering purchased goods 
and services and upstream 
transportation and distribution 
will have science-based targets 
by 2027.
Long-term/net zero targets 
– THG PLC commits to reduce 
absolute Scope 1 and 2 GHG 
emissions 97.7% by 2040 from a 
2020 base year. THG PLC also 
commits to reduce absolute Scope 
3 GHG emissions 90% within the 
same timeframe.
THG commits to reduce absolute Scope 1 
and 2 emissions 42% by 2030 – progress
During 2024 we took significant steps forward in 
our renewable electricity purchasing strategy, with 
both our Poland and Bentley Laboratory operations 
now purchasing 100% renewable electricity, taking 
the total across the Group to 92%. As can be seen 
from the graph, this step forward in procurement 
has moved us ahead of our science‑based target 
trajectory in 2024. For 2024 our Scope 1 and 2 
market-based emissions totalled 7,109.98 tCO2e 
against our 2024 target of 9,195.10 tCO2e. 
This equates to a 38.33% reduction in Scope 1 and 2 
emissions by THG from our 2020 baseline.
Governance
To ensure we continue to make progress 
on these targets, they are reported 
to the Sustainability Committee who 
maintain oversight. We also have a 
Scope 1 and 2 Working Group, made up 
of representatives across sustainability, 
procurement, projects, property and 
travel. During 2024, to connect this 
working group to our operational sites, 
we introduced site-level quarterly 
meetings for our most material sites in 
relation to their emissions and energy. 
The purpose of these meetings is to 
translate our Group-level SBTi targets 
into site-level targets and then track 
progress against these. This includes 
a thorough assessment of the asset 
lists of each site, which are rated 
according to emissions potential, ease 
of change, energy efficiency and cost. 
The assessment will then feed into the 
development of THG’s Transition Plan 
Taskforce-aligned Transition Plan and 
a site-level action plan which will be 
supported by the working group.
THG commits that 85% of its 
suppliers by spend covering 
purchased goods and services 
and upstream transportation 
and distribution will have 
science‑based targets by 
2027 – progress
THG PACT was launched in December 
2023 to support the delivery of THG’s 
Scope 3 decarbonisation efforts, an 
integral component of achieving our 
SBTi-validated net zero targets. The 
supplier engagement programme sought 
to enhance transparency throughout our 
supply chain, while fostering a culture of 
sustainability with our suppliers. 
In the past year, we’ve contacted over 
300 of our strategic suppliers, with 
positive results. Feedback has included 
some of the world’s leading beauty brands 
acknowledging THG as being a leader 
in the Scope 3 space, highlighting our 
detailed and pragmatic plans to tackling 
this challenge. 
Additionally, we have requested suppliers 
to share their historical, THG-allocated 
carbon emissions data with us, with 
some of our suppliers being influenced 
by THG PACT to begin their sustainability 
journeys. The data collected from suppliers 
has provided a dual benefit: (1) setting 
a baseline to track supplier emission 
reductions; and (2) third-party validated 
data has replaced average spend-based 
emission factors in our annual GHG report, 
providing a more accurate view of our 
environmental impact. 
THG PACT has provided visibility of 
progress towards our near-term targets, 
with 36% of our suppliers by spend 
covering purchased goods and 
services and upstream transportation 
and distribution reporting they have 
science‑based targets.
The success of THG PACT has also been 
recognised by Environmental Finance, 
who awarded THG their 2024 EMEA 
Supply Chain Initiative of the Year award. 
In 2025, our focus is on maintaining 
and nurturing the strong relationships 
that were developed throughout 2024, 
while significantly expanding the reach 
of THG PACT. We are more than doubling 
the scope of the programme, including 
suppliers from our five satellite sites. 
We will also encourage suppliers to 
increase the quality of data provided, with 
specific focus on limited assurance and 
setting science-based targets.
THG PLC also commits to reduce 
absolute Scope 3 GHG emissions 
90% by 2040 – progress
Scope 3 emissions contributed 99.25% 
of THG’s 2024 total carbon footprint, 
with the biggest areas continuing to be in 
category 1 (purchased goods and services) 
and category 4 (upstream transport 
and distribution).
In 2024, we saw a 15% increase in total 
Scope 3 emissions compared to 2023, 
driven in the main, by our category 1 due 
to higher purchased goods volumes. 
In addition to the THG PACT programme, 
we continue to identify further ways 
to reduce emissions across the 12 
applicable Scope 3 categories. We have 
seen a 25% decrease in category 3 (fuel 
and energy-related activities) and a 9% 
decrease in category 6 (business travel) 
emissions. While these cover a smaller 
proportion of our Scope 3 emissions, 
they still contribute towards our drive 
to net zero.
We are actively working to minimise the 
impact of upstream transportation and 
distribution by optimising the locations of 
our fulfilment centres. 
As a result, our category 4 emissions 
have decreased by 4% compared to 
last year and by 12% compared to the 
baseline year.
As we continuously work on improving 
data quality, in 2024 we enhanced the 
accuracy of emission factors across key 
products and suppliers; this includes 
updating our emissions accounting for 
whey protein following industry best 
practices in the dairy sector. Please 
see THG’s Basis of Reporting 2024 for 
details about these changes. These 
methodological changes, along with 
increased purchases, have led to a 
significant increase in Scope 3 emissions 
in comparison to our baseline year. 
Our Scope 3 emissions intensity 
increased by 26% from the 2020 
baseline, alongside a 20% revenue 
growth. While this reflects business 
expansion, part of the increase is also 
due to the methodological changes 
that provide a more accurate and 
comprehensive assessment. 
Due to these changes, and following 
the demerger of THG Ingenuity, we will 
review our baseline data in 2025. 
Scope 1 & 2 progress against target (metric tonnes of CO2e)
Progress
Goal	
	
100%
2024	
	
92%
2023	
	
66%
2022	
	
63%
2021	
	
0%
2020	
	
0%
Scope 3 progress against target (metric tonnes of CO2e)
Emission source
Category
tCO2e
% of Scope 3
Purchased goods and services
1
803,360.11 
85.6%
Capital goods
2
8,328.35 
0.9%
Fuel and energy-related activities
3
2,887.41 
0.3%
Upstream transportation and distribution
4
92,407.95 
9.8%
Waste generated in operations
5
83.02 
0.0%
Business travel
6
1,647.15 
0.2%
Employee commuting
7
14,408.99 
1.5%
Upstream leased assets
8
381.48 
0.0%
Downstream transportation and distribution
9
55.50 
0.0%
Processing of sold products
10
—
0.0%
Use of sold products
11
10,413.35 
1.1%
End of life treatment of sold products
12
2,885.43 
0.3%
Downstream leased assets
13
—
0.0%
Franchises
14
1,942.72 
0.2%
Investments
15
—
0.0%
Total
938,801.47 
100%
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Financial Statements
Additional Information

Key
	 Raw material acquisition	
0.32
	 Production	
0.14
	 Distribution and storage	
1.69
	 Use	
15.19
	 End of life	
0.2
Key
	 Raw material acquisition	
0.95
	 Production	
0.5
	 Distribution and storage	
1.19
	 Use	
18.99
	 End of life	
0.16
Strategic Report
Product LCAs
During 2024 we continued to 
pursue better data to make 
more informed decisions and 
drive action by undertaking Life 
Cycle Analysis (LCA) across key 
products. These LCAs allow us 
to move away from spend-based 
emissions factors to more accurate 
activity-based numbers, which 
also enable the identification of 
opportunities to reduce impact. 
THG Nutrition completed LCAs 
on six of its key products (protein 
shakers and protein powders) 
to better understand the carbon 
emission hotspots across each 
of the products’ life cycles. These 
LCAs have developed a wealth of 
insights that are being incorporated 
into how we actively continue to 
decarbonise our supply chain.
Shaker LCIA
The shaker Life Cycle Impact Assessment 
(LCIA) mapped out a cradle‑to-grave 
analysis to consider each of the key 
carbon-intensive impact areas in the 
product’s life cycle, including raw material 
acquisition, production, distribution and 
storage, consumer use (washing), and end 
of life recycling/disposal.
The LCIA exercise established the 
consumer use phase is responsible for the 
highest carbon impact for both plastic and 
metal shakers, accounting for 86.6% and 
87.2% respectively. 
This is primarily driven by handwashing 
being the cleaning method typically 
selected by customers, which incurs a 
high footprint versus, for example, using 
a dishwasher. 
While these areas are not totally within 
THG’s direct control we are committed 
to using the data from this analysis to 
shape our decisions going forward to 
reduce the total carbon footprint of these 
products from material inputs through to 
end-of-life treatment.
Superblend
Vegan Protein Blend
Impact Whey Protein
Impact Whey Isolate
Poultry meat
Eggs
Beef
500
400
300
200
0
498.90
42.10
57.00
14.47
16.08
6.11
4.78
100
kg CO2e/kg of protein
Protein LCA
In December we completed our LCA on 
four of our bestselling protein powders, 
Impact Whey Protein, Impact Whey 
Isolate, Impact Vegan Protein, and our 
Plant Protein Superblend. Being able 
to quantify the carbon footprint of our 
finished products is essential to being 
able to support customers in better 
understanding the carbon footprint 
of the products they purchase and 
consume. Our cradle‑to-gate analysis 
showed all had a significantly lower 
carbon footprint per 1kg of protein 
versus traditional protein sources 
such as poultry, eggs and beef. 
While Myprotein advocates our protein 
products be consumed responsibly 
as part of a balanced diet, the LCA 
illustrates the carbon efficiency of 
our protein powder. Internally, we will 
continue to make informed decisions 
regarding new formulations and improve 
our product footprints based on the 
findings from material acquisition to 
end‑of-life treatment of packaging.
Scoop removal trial
In July 2024, we ran a successful trial with our Myprotein Plant Protein Superblend, where the product was sold without a plastic scoop 
included. We tracked the organic consumer sentiment and were encouraged by the positive response, and so we are now actively 
exploring how to continue scaling up this change across the Myprotein range. Scoopless products would not only deliver a significant 
reduction in our plastic consumption, but the change could also reduce THG’s carbon footprint by up to 300 tonnes of CO2e per year.
Responsible sourcing 
and deforestation
Nature forms an important part of the 
Group’s THG x Planet Earth Sustainability 
Strategy. Deforestation and forest 
degradation continues to be a central 
topic in the global discourse on climate 
change and biodiversity. We recognise the 
importance of addressing this risk and 
minimising our nature footprint, which 
is represented by our target to ensure 
that all own brand key commodity raw 
materials are deforestation-free by 2030.
During 2024 we launched our Sustainable 
Sourcing Framework which covers direct 
procurement of key commodities that 
are associated with high deforestation 
risks and are material in THG’s sourcing 
strategy. These are paper, cocoa, soy and 
palm oil. 
On the back of this launch the Group 
Sustainability Team also ran training 
sessions with THG’s procurement teams 
to upskill them on the requirements 
within the framework, to ensure 
deforestation prevention measures are 
implemented in our sourcing practices.
During 2024 THG progressed its 
Group‑wide membership with the 
Roundtable on Sustainable Palm Oil 
(“RSPO”). During 2025 we will continue 
with our data-led approach to form a 
complete baseline and set an internal 
target to improve on this as part of 
our progress towards the wider 2030 
goal. Our HQ and two THG Nutrition 
manufacturing sites have successfully 
completed Rainforest Alliance audits. 
During 2025 we will also submit our site 
in Poland for audit to continue our efforts. 
Despite the EU Deforestation Regulation 
(“EUDR”) implementation being delayed 
by 12 months, we continue to engage 
with our supply chain and collate data 
across the seven commodities covered 
by the regulations and this will continue 
into 2025.
Energy efficiency case study
THG LABS UK develop and 
manufacture skincare, haircare, 
suncare and fragrance products for 
THG and third-party beauty brands 
from our best-in-class facilities in 
South West England.
This year they searched for a 
solution to reduce the energy 
required to manufacture emulsion 
cream formulations. This is an 
energy‑intensive process which 
requires rapid heating to create the 
emulsion, before cooling to allow the 
addition of temperature‑sensitive 
ingredients such as plant‑based 
extracts, fragrances and preservatives. 
From here, the product is cooled 
a further 10°C. 
The team trialled a range of methods 
to increase energy efficiency 
throughout the production process. 
New methods were analysed using 
an energy scoring system, devised to 
identify where efficiencies were made, 
and a new cold-water quench process 
was discovered which requires less 
energy in heating the water and 
cooling the emulsion.
We have adopted this process in 
current formulations where it is 
possible, and it will be used as 
standard practice in new formulation 
development to ensure energy 
efficiency underpins all processes 
at THG LABS UK.
Plastic and metal shaker LCIA results – kgCO2e
Comparative protein LCA per kg of protein (Cradle to Gate)
Plastic
Metal
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Financial Statements
Additional Information

Strategic Report
We approach our responsibilities with 
utmost dedication, recognising the 
impact of everything we create and 
the livelihoods of those touched by 
our business. It is our obligation to 
uphold a supply chain that is not only 
responsible and ethical but also one 
that does not harm other individuals 
or the environment.
Our targets
Our progress
All suppliers to commit to THG’s Supply Chain Standards 
by 2025.
This was achieved in 2023 when we made our Supply Chain 
Standards a part of our contracts.
100% of Tier 1 and Tier 2 suppliers complete Sedex audit 
by 2025.
94% of in-scope suppliers are compliant.
THG will disclose 100% whistleblowing reports YoY on the 
number of cases raised and closed within our agreed service 
level agreement (“SLA”).
Ten whistleblowing cases were raised in 2024. All ten cases have 
been closed within the agreed SLA.
100% of own brand packaging to be recyclable and/or reusable 
by 2025.
Our own brand beauty packaging is 98.3% recyclable (with the 
inclusion of recycle:me). All other THG own brand packaging 
recyclability to be assessed.
100% of THG operations and Tier 1 suppliers to achieve zero 
waste across operations by 2030.
First THG sites to be audited in 2025. 
Key achievements in 2024
Social responsibility
Supply chain
We are proud to continue our 
transformative journey with Sedex, 
reinforcing our commitment to social 
responsibility and promoting sustainable, 
ethical practices across our supply chain.
In 2024, we advanced our supply chain 
outreach programme by strengthening 
our Social Responsibility Strategy, 
refining our supplier tiering approach, and 
updating internal guidelines to implement 
a geographical risk-based method 
for categorising suppliers. The Sedex 
ethical audit platform has been pivotal 
in enabling THG to map its global supply 
chain and identify non-compliances 
within our supply chain. SMETA (Sedex 
Members Ethical Trade Audits) provides 
a comprehensive overview of supplier 
performance, covering labour standards, 
health and safety, environmental impacts, 
and business ethics.
Over the past year, we engaged with Tier 
1 suppliers essential to THG’s production. 
The outreach process involved 
requesting suppliers to align with THG’s 
Supply Chain Standards, become Sedex 
members, and complete an active 4-pillar 
SMETA audit. For suppliers within scope 
for 2024, we achieved a compliance rate 
of 94%. 
Our geographical risk-based approach 
has been key in refining our supply chain 
mapping strategy, enabling us to target 
compliance efforts in a more focused 
and tactical manner. While achieving 
social audit compliance with suppliers 
can be challenging, THG’s strong 
cross‑functional relationships have 
been instrumental in ensuring alignment 
towards our shared goals.
Thanks to our diligent outreach 
programme, we have successfully 
maintained our target of zero tolerance 
violations among in-scope suppliers.
In 2025, we plan to expand our mapping 
strategy to include Tier 2 manufacturing 
and fulfilment sites. This ambitious 
goal builds on this year’s progress, 
demonstrating that transparency in 
the supply chain is achievable through 
collaboration. We will continue to support 
our suppliers in their sustainability 
journey through our award-winning PACT 
programme, making continued strides in 
the social sustainability arena.
Supply Chain Standards
In 2023 we introduced our Supply 
Chain Standards, which set out our 
stance on issues such as human rights, 
and to detail our expectations for our 
supply chain on setting science-based 
targets and disclosing emissions data. 
The Supply Chain Standards form part 
of our contracts, making compliance a 
binding part of doing business with THG. 
During 2024 we undertook a review 
of the standards and updated them 
to include such topics as the introduction 
of a new standard for raw materials, 
ensuring compliance with relevant 
standards of the country of origin 
to reduce the threat of food fraud. 
View online
Supply Chain Standards
View online
Modern Slavery Statement
Responsible marketing
We recognise the importance of 
responsible marketing and take our 
commitment seriously. That’s why we 
want to guide our employees, brands, 
customers and partners on responsible 
marketing. To do this we launched our 
Responsible Marketing Code during 
2024. In doing so, we can ensure we 
comply with relevant local, national and 
international marketing standards, laws 
and regulations. This includes being 
guided by industry self-regulatory best 
practices, drawing from the International 
Chamber of Commerce (“ICC”) Advertising 
and Marketing Communications Code. 
The scope of our Responsible Marketing 
Code covers all forms of marketing 
communications across THG Beauty, THG 
Nutrition and THG Ingenuity, and extends 
to our external media partners. It applies 
globally, and covers all THG employees, 
contractors and sub-contractors, including 
third-party marketing agencies and 
influencers. 
Strengthening our supply 
chain and circularity
	
– recycle:me relaunched to empower consumers to recycle 
hard‑to‑recycle plastic beauty packaging
	
– Sustainable Sourcing Framework launched
	
– Sedex audits completed at 7 UK and 3 international THG sites
View online
Responsible Marketing Code
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Strategic Report
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Financial Statements
Additional Information

Own brand packaging
We are committed to reaching our target for all own brand packaging to be recyclable or reusable by 2025. In 2023, we reported 
that 91% of our own brand packaging was recyclable. This was calculated in alignment with the UK Plastics Pact (“UKPP”) 
definition of ‘recyclable’ plastic packaging. However, from 2024 onwards, THG is aligning its definition of ‘recyclable’ with the UK 
Government’s Recyclability Assessment Methodology (“RAM”), which was developed as part of the packaging Extended Producer 
Responsibility (“pEPR”) regulations, and was published in December 2024. In 2025, we will continue to invest in available and 
practicable solutions to increase the recyclability of all our packaging types, finding recycling pathways for any packaging where 
solutions are not currently available. 
Our newly redeveloped recycle:me scheme will play an integral part in helping us to achieve our recyclability targets. Through 
working closely with our recycling partner, the scheme is able to collect ‘hard-to-recycle’ plastic beauty packaging, as well as 
fragrance bottles which are not widely collected by local authorities. Due to the extensive capabilities of our recycling partner, 
our own brand beauty packaging is 98.3% recyclable across the range, with the few remaining packaging formats undergoing 
redesign in 2025.
Improving recyclability
Since 2022, we have been re-developing 
the packaging format of our THG 
Nutrition protein pouches, changing them 
from a hard-to-recycle mixed material 
format to a mono-material flexible 
plastic, which can be recycled alongside 
other widely used soft plastics such as 
bread and vegetable bags. In 2024, 96% 
of all pouches placed on the market were 
made from recyclable mono-PE and we 
are confident that this will reach 100% 
in 2025.
Increasing recycled content
Increasing the recycled content in 
our packaging is one of the ways we 
are supporting a circular economy. 
Throughout 2024, we continued to 
increase the use of recycled plastic 
across our THG Nutrition packaging 
portfolio. 
Our vitamins, gummies, spreads, syrups 
and protein bottles all now include 50% 
PCR (post-consumer recycled) plastic. 
In addition, our flavour drops bottles 
transitioned to 35% recycled plastic in 
2024, and will be further increased to 
50% PCR in 2025. 
OPRL 
In 2024, THG became a member of OPRL 
(On Pack Recycling Labelling), adopting 
clear and recognisable recycling labelling 
to help our UK customers to recycle their 
packaging responsibly. The labels have 
been rolled out across THG Nutrition 
products, with plans to increase usage 
across the entire THG Nutrition range 
in 2025.  
Zero waste to landfill
In 2023 we committed to aligning our zero waste efforts to the US Green Building Council’s TRUE standard. In 2024 we rolled out 
the programme across all THG sites in the UK and internationally. Using a data-led approach, we evaluated every operational site 
in the THG portfolio to understand the waste streams and processes in detail, to identify opportunities to reduce waste across 
the Group. A key success from the programme saw one of our main fulfilment centres in Manchester introduce new, simplified 
and clearer signage at waste stations. This supported a reduction in contamination rates for cardboard waste, from 79% in May 
to 0% in November. 
THG Nutrition also continued to support the conversion of their food waste into fish feed, avoiding landfill and incineration. 
Furthermore, in 2024 they made a 58% reduction in surplus food products between 2023 and 2024. We have continued to 
transform our waste into resources for our value chain and have benefited from our own internal recycling capabilities at Indigo 
Environmental. In 2024, Indigo’s recycling centres recycled 53 tonnes of plastic from THG’s own operations, and we have since 
begun trials to turn the recycled material into totes for our fulfilment centres, providing a circular solution for our plastic waste.
Throughout 2024 we have continued to improve the quality and availability of data across the Group. In 2025, we expect to submit 
our first sites for TRUE Zero Waste certification and aim to report waste data across the entire Group in our 2025 disclosure. The 
table below is our first disclosure of waste data, focusing on four key sites across the UK and Poland which are essential in THG 
manufacturing and fulfilment operations.
Waste data summary from four key THG sites (UK and Poland)
Description
Unit
2024
Total waste produced
Metric tons
5,050.6
Material recovery rate
%
73.7
Energy recovery rate
%
26.1
Landfill and incineration without energy recovery rate
%
0.2
Strategic Report
Our workforce
While ensuring our supply chain is free 
from unethical practices we must lead by 
example. THG is committed to upholding 
internationally recognised human rights 
in line with The Universal Declaration of 
Human Rights; the International Labour 
Organization’s (“ILO”) Core Conventions; 
and the UN’s Guiding Principles on 
Business and Human Rights, both in our 
supply chain and our own operations. 
To make this commitment explicit we 
updated our Modern Slavery Statement 
in 2024 to state this. During 2024 we 
also undertook SMETA audits at THG’s 
owned manufacturing and fulfilment 
sites. We have worked closely with these 
sites to ensure full compliance, 7 UK and 
3 international THG sites now hold a valid 
four‑pillar audit.
Whistleblowing and anti-bribery
Our aim is to operate properly, 
responsibly and ethically while 
encouraging a free and open culture 
in dealings between employees and 
all people with whom we engage. In 
order to protect our people, assets and 
information, we recognise that effective 
and honest communication is essential 
if concerns regarding breaches or 
failures are to be effectively dealt with 
and the Company’s success ensured. 
THG’s whistleblowing service is a free 
and professional service that enables 
all employees to raise their concerns 
confidentially. The service is available 
to all THG staff, agency workers and 
contractors. 
This process is covered by our internal 
Whistleblowing Policy. As part of our 
Supply Chain Standards we also state 
our suppliers must have whistleblowing 
processes in place and ensure that any 
whistleblowers are protected against 
retaliation. 
To ensure the Group’s integrity is 
protected we have an Anti-Bribery 
Policy in place to ensure employees, 
contractors, third-party intermediaries 
or agents are aware of and share our 
commitment to conducting business 
ethically. Our Anti-Bribery Policy 
summarises the Company’s position 
in relation to ethical standards, 
including bribery.
recycle:me scheme
According to the British Beauty 
Council, the beauty industry generates 
an estimated 120 million units of 
packaging per year, with only 9% of 
this being recycled by consumers. 
THG Beauty is deeply committed 
to acting as a force for good and 
helping its customers to reduce their 
environmental impact. To enable 
customers to recycle more of their 
packaging, recycle:me was relaunched 
in 2024, offering nationwide doorstep 
collections of hard-to-recycle beauty 
and cosmetic packaging. 
The scheme leverages the THG 
Ingenuity infrastructure to provide an 
efficient and convenient take-back 
scheme that diverts packaging waste 
from landfill or incineration. recycle:me 
is Extended Producer Responsibility 
compliant and is unique in the fact 
that it is the only nationwide take‑back 
scheme that recycles plastic decorated 
fragrance packaging. 
The scheme was initially launched 
through THG’s leading brands 
Lookfantastic and Cult Beauty, but 
accepts beauty packaging from 
any brand, regardless of where it 
was purchased. THG Beauty’s brand 
partners contribute towards the 
operational cost of the scheme, and the 
collective aim is to recycle at least 1 
million units of packaging every year. 
The scheme is free for customers to 
use and they are rewarded with £5 
in credit, that can be spent at either 
Lookfantastic or Cult Beauty, for 
each return of at least five qualifying 
products. The data gathered is fully 
auditable and collected at product level 
to give us a clear understanding of how 
the scheme is performing. Due to our 
partnership with our recycling partner, 
we are able to provide due diligence to 
ensure that the materials are recycled, 
and we are exploring ways to turn the 
plastic into circular solutions for caps 
and closures that can be used again by 
the beauty industry, or used for furniture 
in our Lookfantastic stores. 
As well as increasing the recycling rate 
of beauty packaging, this unique and 
market-leading scheme has multiple 
opportunities:
1.	 It aids the retention of eco‑conscious 
customers who are becoming 
cognisant of the beauty industry’s 
waste footprint.
2.	It provides valuable insight into 
consumer behaviour.
3.	The reward scheme encourages 
customer retention.
4.	We can offer brands the opportunity 
to pay to access data, allowing them 
to offset their own packaging waste 
fees as well as reducing THG’s own 
liability.
5.	We are already exploring the 
possibility to expand the recycle:me 
model into other markets as a 
revenue-generating service.
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Strategic Report
Empowering people 
and communities
Our people are our greatest asset. We nurture 
world‑class talent from all over the globe and 
create career-defining opportunities for people 
at all levels. We’re proud to drive progression at 
an exceptional rate so that our people can go 
further, faster.
Our targets
Our progress
Achieve 50% female representation and 20% ethnic minority 
representation across the entire workforce by 2030.
50% female 
17% ethnic minority (53.02% disclosure rate) 
Achieve 50% female representation and 15% ethnic minority on 
the Board and senior leaders by 2030.
30.4% female
13% ethnic minority
Eliminate gender and ethnicity pay gaps across all THG 
businesses by 2030.
Target in progress, see page opposite.
Pay all employees and agency workers a Real Living Wage 
(“RLW”) by 2030.
Target in progress. see page opposite.
Achieve at least 15% improvement in employee engagement 
score by 2025.
Target achieved in 2023, engagement scores monitored in 2024.
Two days volunteering per year for every THG employee by 2025.
Formally launched in 2024.
Provide 10,000 people in the community with technology and 
life skills training by 2030.
Target under review following demerger of Ingenuity
To design, develop and maintain a THG Privacy Information 
Management System (“PIMS”) aligned to ISO 27701 by the end 
of 2025.
The THG PLC ISO 27001 accreditor exited the UK market in 2024 
and as part of onboarding a new accreditor for the existing ‘Good’ 
ISO 27001 accreditation, we will add ISO 27701 to the portfolio of 
accreditations. Post the demerger of Ingenuity Ltd from THG PLC 
(quarter 1 2025), the ISO 27001 and ISO 27701 accreditations will be 
held and maintained by Ingenuity Ltd and THG PLC will place reliance 
upon these Ingenuity Ltd accreditations in its role as the material 
provider of infrastructure and computer services to THG PLC.
Key achievements in 2024
2 days
volunteering days per year 
granted to THG employees
4,000+
volunteering hours provided 
by THG to the community
£110,665.60
raised for The Christie 
Charity including matched 
donation 
Entire workforce
We continued to achieve our goal of 
having 50% female representation 
across the business. Ethnic minority 
representation decreased from 28% to 
17%, creating an opportunity to introduce 
additional diverse hiring initiatives in 
2025. Voluntary gender and ethnicity 
disclosures demonstrated that our 
gender disclosure rate is 99.19% and 
our ethnicity disclosure rate is 53.02%. 
During 2025, we will be running a data 
disclosure campaign, #CountMeIn, to 
encourage colleagues across the UK to 
disclose their diversity data to reduce the 
number of ‘unknown’ designations and 
enable us to make further data-driven 
people decisions.
Board and senior leaders
During 2024 ethnic minority 
representation across the Board and 
senior leaders decreased from 17% to 
13% temporarily due to changes in the 
Board composition.
Gender and ethnicity pay gap
We report via the UK Government gender 
pay gap service every year, and in our 
2023 report, we reported that the mean 
average pay gap was 21.67% in favour 
of males, while the median pay gap was 
14.07%. Where 38% of males, and 34% of 
females received a bonus in 2023, the 
mean average pay gap was 33.1% with 
the median pay gap being 0%.
Real Living Wage
During 2024, we saw an increase in 
colleagues receiving a Real Living Wage, 
from 66.8% in 2023 to 69.3% in 2024. 
This metric currently covers UK-based 
staff directly employed by THG. In 
2025 we are exploring options to close 
this gap.
Employee engagement
After achieving our goal to increase 
employee engagement by 15% in 2023, 
we continued to monitor and track 
employee engagement through employee 
surveys in 2024. Using the data from 
the surveys, we identified three areas of 
focus to enhance engagement in 2025:
1.	 Compelling Company vision.  
2.	Clear, regular and transparent 
communication.  
3.	Developing leadership behaviours at 
all levels.  
Volunteering
We launched our volunteer leave scheme 
to allow all THG colleagues globally to 
take two days’ paid leave each year to 
donate their time and skills to charities 
and good causes. Over 4,000 hours of 
volunteering were completed, supporting 
our sustainability mission to act as a 
force for good in leaving the world a 
better place than we found it.
Fundraising 
Together, our colleagues chose our 
Charity of the Year – The Christie Charity 
– and raised £55,332.80 to help the 
charity fulfil their ambition of providing 
a state-of-the-art scanning experience 
for cancer patients within an Advanced 
Scanning and Imaging Centre. With THG’s 
match funding, the total amount raised 
was £110,665.60.
“Without help from 
organisations like THG, 
The Christie simply 
couldn’t do the lifesaving 
and life-changing work 
that it does every day. 
Thank you once again 
on behalf of Christie 
patients.” 
Anna MacIntosh
Corporate Fundraising Manager
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Additional Information

Health & Safety
Environmental
Strategic Report
Health, safety and environment 
(‘HSE’)
THG takes a proactive approach to 
managing health, safety and environment 
(HSE), and has outlined the commitment 
of THG and the expectations to 
managers, the leadership team and all 
colleagues. Our approach is for ‘Zero 
Harm, Zero Compromise’, to achieve a 
lost-time injury-free state. 
In 2024, we experienced a rise in the 
lost-time accident-frequency rate 
from 0.33 to 0.761. This change can be 
attributed to the adjustment of core office 
hours from 42.5 to 37.5 hours per week 
and the implementation of standardised 
accident reporting and analysis across 
our operations. Importantly, despite these 
adjustments, there was no increase in 
lost-time accidents compared to the 
previous year.
The implementation of leading indicators 
as part of our 2024 KPIs has helped the 
businesses to understand their position 
in relation to legal compliance. This has 
resulted in the early identification of 
legal non-compliance and proactive 
decision‑making to ensure appropriate 
corrective actions are taken.
1.	 The increase in the accident-frequency rate (“AFR”) in 2024 is primarily influenced by the change to a 200,000-hour multiplier. This adjustment aligns our 
reporting with a globally recognised universal benchmark, commonly used in international frameworks. THG clients also expect this format for enhanced 
benchmarking and transparency.
We have maintained a strong 
commitment to our lost-time injury-free 
strategy, strategically reinforcing five 
key focus areas: advancing workforce 
health and safety upskilling, optimising 
and evolving our operational practices, 
enhancing governance and oversight, 
prioritising occupational health and 
wellbeing, and driving ongoing cultural 
improvements.
Leadership, recruitment 
and upskilling
We have strategically expanded our 
recruitment of HSE professionals both 
in the UK and internationally. 
Additionally, we have successfully 
implemented new global health and 
safety standards and transitioned the 
overall leadership of the HSE function 
to the security team to drive greater 
integration and alignment with our 
broader organisational goals. By aligning 
the HSE function with the security team, 
we have enhanced cross-functional 
collaboration, ensuring a more cohesive 
approach to risk management and 
operational safety. This integration 
enables a unified strategy that not only 
strengthens our security measures but 
also improves the effectiveness and 
efficiency of our HSE initiatives across 
the Group.
UK occupational health 
provision
In 2024, we placed focus on 
occupational health surveillance 
through our occupational health provider.
The HSE team has commenced the 
development of the health and safety 
SharePoint, to align with ISO 45001. 
Our 2025 HSE targets are set out below:
Injury free
We aspire towards a zero-injury state across the THG portfolio through the use of good governance and oversight, HSE leadership, 
leading indicators, education and influence.
Transformation ten-step pathway: to a safe, mentally healthy and culturally engaged workforce 
Why HSE compliance supports our licence to operate
Raise levels of HSE 
competency and upskill 
the workforce.
Ongoing evaluation and 
enhancement of our ways 
of working – technical and 
process.
Develop the process for 
identifying opportunities 
for joined-up governance 
and oversight.
Focus on health 
and wellbeing.
Continue our cultural 
orientation improvements.
Why? To drive and improve 
standards of HSE worker 
competence, supervision 
capability and leadership 
across projects.
Why? We have the most 
effective and efficient risk 
management systems to 
enhance ways of working 
and raise levels of hazard 
awareness.
Why? Good governance adds 
value. It is lean, transparent 
and ethical, focused on 
tackling operational challenges 
in ways that complement the 
big picture vision.
Why? Promoting wellbeing 
at work can help create a 
positive working environment 
that helps minimise stress 
levels, improving employee 
satisfaction and engagement, 
ultimately helping our 
employees thrive at work.
Why? Improve capability to 
rapidly engage the workforce 
who can have a short exposure 
time to our injury-free culture 
standards and values.
Step 1: 
Q1 24 to Q2 25 HSE 
Compliance and 
Licence to Operate 
conditions met.
Step 2: 
Mature Supervisor 
HSE competencies 
and leadership skills.
Step 3: 
All THG businesses have 
common work planning 
and risk management 
processes.
Step 4: 
All THG businesses have 
common HSE leading 
performance dashboard 
metrics to ensure lean and 
Human and Organisational 
Performance HSE 
management.
Step 5: 
THG has a Management 
Standard in place 
– supporting HSE 
leadership, culture and 
risk management.
Step 10: A safe, mentally 
healthy and culturally 
engaged workforce and 
supply chain supported 
by the best technology 
and ways of working to 
deliver HSE governance 
and leadership that is 
injury free.
Step 9: 
Contractor passports 
scheme put into place.
Step 8: 
All THG suppliers have 
a common workplace 
standard for ensuring an 
injury-free environment.
Step 7: 
THG suite of onboarding 
tools developed to 
introduce suppliers 
into our injury-free 
HSE culture.
Step 6: 
All THG projects have 
common health and 
wellbeing programmes.
Boosting company reputation 
and trust, compliance plays 
a crucial role in enhancing 
a company’s reputation and 
establishing trust among 
stakeholders.
Compliance is vital in 
mitigating potential legal 
and financial risks for 
organisations.
Increasing operational 
efficiency.
Enhancing employee 
satisfaction and retention.
Driving business growth and 
competitive advantage.
100%
Safety audits scheduled vs. 
completed (2024: 10%)
-20%
Annual accident-frequency rate 
(4.4)1 (new base rate metric)
-20%
Lost time accident-frequency rate (0.61)1 
(new base rate metric)
0
7-day RIDDOR injuries 
(2024: Ingenuity 6, PLC 2)
0
Immediately reportable RIDDOR 
injuries (2024: Ingenuity 5, PLC 0)
100%
Completion of aspects and impacts 
register (2024: 10%) 
100%
Environmental compliance audits 
(2024: 90%)
0
Actual discharges to surface water 
(2024: 0)
0
Actual statutory nuisance complaints 
(2024: 0)
0
Accidental spillages (discharges 
to ground) (2024: 2)
1.	 The accident frequency rate currently reflects THG Ingenuity and THG PLC. This shall be separated 
during 2025.
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Strategic Report
The role of the Task Force on 
Climate‑related Financial Disclosures is 
to improve transparency of organisations’ 
climate-related risks and opportunities 
so that investors can make informed 
decisions.
The TCFD recommendations are 
structured around four themes: 
Governance, Strategy, Risk Management, 
and Metrics and Targets, and we have 
structured our disclosure in line with 
these. There are 11 recommendations 
within these four themes which set 
out the expectations of a disclosure. 
2024 represents THG’s first disclosure 
which is fully aligned with these 
11 recommendations.
THG acknowledges that a changing 
climate brings with it exposure to 
physical and transition risks, with 
opportunities also available if a 
business can adapt to this changing 
reality. Physical risk at THG includes 
our operational sites’ exposure to 
climate‑related weather perils and 
the impact this weather can have on 
the yields of THG Nutrition’s key raw 
materials. Transition risk is focused 
on how the transition to a low carbon 
economy will impact businesses through 
economic, technological and regulatory 
changes. For THG, the transition risks and 
opportunities are within carbon costs, 
litigation, market shift and reputation, 
which are explored further within this 
disclosure.
During 2024 the Group completed 
modelling work across THG operations 
to determine unmitigated climate 
risks our sites could be exposed to 
as the climate changes. The following 
disclosure is consistent with all of the 
four TCFD recommendations and the 
11 recommended disclosures of TCFD 
(see table 1), as required by Listing Rules 
9.8.6R and 14.3.27R. This disclosure 
also meets the requirements of the 
Companies Act regulations.
Governance
Table 1 – TCFD recommendations
TCFD recommendations
Consistent with 
TCFD framework?
Page 
number
Governance
a. Describe the Board’s oversight of climate-related risks 
and opportunities.
Yes
63
b. Describe management’s role in assessing and managing 
climate-related risks and opportunities.
Yes
63
Strategy
a. Describe the climate-related risks and opportunities the 
organisation has identified over the short, medium and 
long term.
Yes
64
b. Describe the impact of climate-related risks and 
opportunities on the organisation’s businesses, strategy 
and financial planning.
Yes
64 to 
70
c. Describe the resilience of the organisation’s strategy, 
taking into consideration different climate-related 
scenarios, including a 2°C or lower scenario.
Yes
64 to 
70
Risk management
a. Describe the organisation’s processes for identifying 
and assessing climate-related risks.
Yes
71
b. Describe the organisation’s processes for managing 
climate-related risks.
Yes
71
c. Describe how processes for identifying, assessing and 
managing climate-related risks are integrated into the 
organisation’s overall risk management.
Yes
71
Metrics and targets
a. Disclose the metrics used by the organisation to assess 
climate-related risks and opportunities in line with its 
strategy and risk management process.
Yes
71
b. Disclose Scope 1, Scope 2 and, if appropriate, Scope 3 
greenhouse gas (GHG) emissions, and the related risks.
Yes
49 to 
51, 71
c. Describe the targets used by the organisation to 
manage climate-related risks and opportunities and 
performance against targets.
Yes
71
Task Force on Climate-related Financial Disclosures (TCFD)
The Board
The Board is responsible for the overall 
execution of the THG x Planet Earth 
strategy, which covers climate‑related 
issues and includes the progress towards 
our climate change goals and targets. The 
Board also approved our Net Zero Strategy 
in 2023 as well as the disclosures made in 
the Annual Report.
The Sustainability Committee, chaired 
by our SID Sue Farr, meets at least three 
times a year. The Sustainability Committee 
was established to ensure that the Group 
has appropriate and effective strategies, 
policies and operational controls in place 
to conduct its business in a responsible 
manner, ensuring accountability for 
sustainability targets. Key duties include 
reviewing and monitoring the Group’s 
systems, strategies, policies and targets in 
relation to, amongst other things, energy 
and carbon management, and climate 
change. The Chair will communicate 
relevant ESG matters up to the Board 
through shared minutes and summarised 
updates. The Group Sustainability Team 
(“GST”) also provides updates to this 
Committee towards the targets set in THG 
x Planet Earth. You can find further details 
on the Committee within the Sustainability 
Committee Report on pages 108 and 109.
The Audit Committee monitors the 
effectiveness of the control environment 
through the review of internal audit 
reports and other assurance activity, while 
also considering relevant reporting from 
management and the external auditor.
Management
Group Sustainability Team
The GST, which feeds up to the 
Sustainability Committee, manages 
the assessment and tracking of 
climate‑related risks to THG. The GST 
has set up working groups comprising 
of management from the necessary 
functions, described below, to provide 
resource and governance over delivery 
of this TCFD disclosure. The GST also 
manages key metrics and mitigation 
measures, such as the reduction of 
Scope 1 and 2 emissions and ensuring 
compliance with ESG regulations. 
Scope 1 and 2 Working Group
This working group brings together 
management representatives from 
the sustainability, property, projects, 
procurement and travel teams. The aim 
of this working group is to ensure we are 
taking steps to achieve our science‑based 
targets, which in turn protects our 
reputation and reduces our exposure to 
financial risk such as carbon taxation.
ESG Working Group
To enable THG to undertake TCFD and 
ESG-related work, we created a working 
group that consists of representatives 
from sustainability, finance, risk and 
internal audit. 
The role of this group is to manage ESG 
horizon scanning and devise appropriate 
plans to ensure THG complies with 
upcoming legislation.
Sustainability Forum
The Sustainability Forum met once 
a month in 2024 bringing together 
managers and directors from relevant 
business areas to review climate change 
and sustainability‑related topics and 
projects. The Forum provides a platform 
for the sustainability team to ask 
management from across the business to 
aid in overcoming barriers. It also enables 
management to raise any climate change 
and sustainability-related issues that may 
come to light.
The Risk Team
The Risk Team holds monthly risk update 
meetings with key business areas to ensure 
the risk register continues to reflect current 
risk exposure (you can find more details on 
risk and the risk register on pages 72 to 81). 
Within the monthly meetings, any material 
risks identified by the GST are escalated to 
the Risk Team. The risk register is reviewed 
and confirmed to be up to date. Similar risk 
updates are held with other key business 
areas and are reviewed and escalated to 
the Risk Committee as appropriate.
Figure 1. Governance Structure
Scope 1 and 2 
Working Group
The Board
Sustainability 
Forum
Group Sustainability 
Team 
Sustainability 
Committee
ESG Working 
Group
Audit 
Committee
Risk 
Team
Risk 
Committee
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Strategic Report
Strategy
Climate change, environmental and social responsibility are managed as one of our principal risks and are a core consideration in 
business strategy and decision‑making. Within this principal risk THG identified three key areas of materiality: physical risk to raw 
materials, physical risk to operations, and transitional risk (see table below). Since 2023 THG has partnered with Marsh to develop 
a climate change impact modelling methodology to be run across the short term (up to 2030), medium term (2040), long term 
(2050) and very long term (2100 – only used for physical risk to operations). This development process was used to assess each 
risk and scope out the required analysis, the methodology and results of which is evidenced within this disclosure.
Table 2 – Overview of the climate risks and opportunities THG have identified, along with mitigation 
efforts and time horizon the impacts might be realised
Climate risk
Potential 
impacts
High-level mitigation
Time 
horizon
Physical risk
Supply chain disruption to raw 
material availability
Increased 
cost of 
supply or 
inability to 
source
	
– extensive and up-to-date knowledge of supplier base to understand 
sourcing regions
	
– continuous monitoring and forecasting of demand and availability to 
adjust intake accordingly
	
– continuous monitoring of supply chain activity and news through 
advanced web-scraping functionality
M to L
Damage to physical assets 
caused by increased frequency 
or severity of climate perils
Cost of 
repairs and 
damage to 
stock
	
– properties are screened before they are purchased/a lease is signed
	
– increase climate resiliency of infrastructure at high risk if required
	
– robust business continuity plans are in place as well as insurance coverage
M to L
Transition risk
Litigation brought by plaintiffs 
against ecommerce or health 
and beauty companies for 
their liabilities in causing harm 
through climate change or 
making misleading claims
Increased 
cost
	
– set science-based targets and continue to make progress against these
	
– created PACT, our supplier outreach programme, to ensure suppliers are 
setting science-based targets and making progress towards net zero
	
– increasing the use of recycled materials in our packaging
	
– launching recycle:me to offer customers a way to return hard-to-recycle 
plastic packaging to us so we can recycle
	
– internal green claims process and partnership with Provenance to 
ensure only substantiated claims are made
M
Carbon costs due to legislation 
enacted by national and local 
governments to price and 
penalise GHG emissions
Increased 
operating 
cost
	
– set science-based targets and continue to make progress against these
	
– progressing towards our goal of 100% renewable purchased electricity
	
– created THG PACT, our supplier outreach programme, to ensure suppliers 
are setting science-based targets and making progress towards net zero
M
Additional economic 
depreciation impacts 
and resulting investment 
requirements on assets in 
response to changing energy 
needs and to reduce emissions
Increased 
capital and 
operating 
cost
	
– continuing with identification and roll-out of energy efficiency measures, 
both in improving processes and by transitioning to lower energy 
consuming equipment
	
– creating a TPT-aligned transition plan in 2025 to build a longer-term 
capital expenditure plan 
M to L
Market change due to a 
company’s perceived inaction 
to limit climate change
Loss of 
market 
share and 
revenue
	
– creating sustainability pages on our brand websites to ensure active 
communication with our customers on our commitments
S
Opportunities
Market disruption, changes in 
consumer preference trends 
and demand projections 
caused by shifts towards green 
products
Increase 
of market 
share and 
revenue
	
– undertaking product-level LCAs to understand hotspots so we can 
reduce the impact of our products
	
– using innovation to develop new product ranges, such as Myprotein’s 
Superblend, and changing product formulation materials and processes
	
– ensuring customers can find products which align with their priorities 
through our Provenance programme
S
Market change due to a 
company’s perceived action 
to limit climate change
Increase 
of market 
share and 
revenue
	
– creating sustainability pages on our brand websites to ensure active 
communication with our customers on our commitments
S
Key: S = short term M = medium term L = long term
Scenario analysis inputs – raw materials
Figure 2. RCP Scenarios
Key ingredients
Climate scenario
Time horizon
Whey
Cocoa
Broad bean
Oat
Pea
Soybean
Paris-aligned – RCP 2.6 – +1.0
Rapid, global move to decarbonise with aggressive climate 
action implemented. Likely temperature increases ranging 
from 0.3°C to 1.7°C.
‘Most probable’ – RCP 4.5 – +1.8
Global move towards decarbonisation with a less aggressive 
pace and intensity. Likely temperature increases ranging from 
1.1°C to 2.6°C.
‘Moderate mitigation’ – RCP 6.0 – +2.2
Moderate global effort to limit climate impacts. Likely 
temperature increases ranging from 1.4°C to 3.1°C.
‘Worst case’ – RCP 8.5 – +3.7
Limited climate action taken by both government and 
businesses globally. Likely temperature increases ranging 
from 2.6°C to 4.8°C.
5 years
10 years
20 years
30 years
Physical risk – raw materials
Modelling process
One primary climate-related impact 
material to THG Nutrition is how 
a changing climate will affect the 
availability of raw materials used 
in our products. As weather patterns 
become more extreme this may disrupt 
our sourcing regions. Where our regions 
are well insulated from climate impacts, 
global changes in availability may restrict 
availability in our sourcing regions and 
cause price increases.
To gain an understanding of our 
exposure, we devised a bespoke 
approach to modelling our key 
ingredients. Our detailed modelling 
approach incorporated their constituent 
characteristics into the climate 
assessment and a comparison to the 
global reality to support the identification 
of risks and opportunities. 
We identified six key commodities 
during the scoping exercise, comprising 
five crops (cocoa, soybean, pea, broad 
bean and oats) and whey. For the crops, 
we researched optimal conditions for 
temperature and precipitation using 
relevant academic literature, which 
informed the optimal yield curve for 
each ingredient. For whey, we produced 
a bespoke model, whereby heat stress 
was tied to the wet-bulb temperature 
(a function of temperature and humidity), 
which influences the efficiency 
of sweating from dairy-producing 
livestock. Therefore, the optimal 
conditions for whey yield production 
were given parameters by wet-bulb 
temperature rather than temperature 
and precipitation. 
During the modelling, we used 
Intergovernmental Panel on Climate 
Change (“IPCC”) Representative 
Concentration Pathways (RCP scenarios 
– See figure 2), which provided different 
emission-intensity forecasts, to gain a 
range of climate-change eventualities 
extending from now to 2050 in 5, 10, 
20 and 30-year time-steps. For whey, 
due to limitations of the source data, we 
used only one RCP scenario (4.5 – ‘Most 
Probable’ scenario), but applied the same 
time horizons. Analysis was completed 
based on the current sourcing regions 
for each commodity to understand the 
forecast changes in yield at all of these 
locations. The modelling work for RCP 
4.5 by 2050 was chosen as the most 
appropriate scenario for this analysis, 
as this is the only one covering all six 
raw materials and represents the ‘most 
probable’ scenario.
TCFD continued
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Strategy continued
Physical risk – operational sites
Modelling process
As our climate changes and extreme 
weather events become more common or 
more severe, physical assets face greater 
risk from acute and chronic weather 
events. The purpose of our analysis was 
to model seven climate change perils to 
understand how the potential long-term 
impacts could affect our sites.
Each of THG’s assets was assessed to 
identify the building type, and modelling 
ran across two climate scenarios. The 
model ran across ten-year time intervals 
up to 2100 and calculated the financial 
cost of damage arising from climate 
change-based physical risk for every site 
(expressed as an annualised damage that 
is a proxy for insurance risk). 
As opposed to the 2050 timeframe used 
in the raw materials climate modelling, 
we have modelled the assets to 2100, 
due to the longer-term investment 
physical assets can represent. 
See figure 3 below.
Results
The modelling was undertaken in 2023 
across the THG portfolio. The make-up of 
our portfolio is continually changing and 
the analysis here covers the 86 sites that 
remained part of our portfolio at the end 
of 2024. Of these 86 sites, there were 
eight identified as being at ‘high’ or ‘very 
high’ risk today from an unmitigated risk 
perspective. The source of risk for six of 
these was surface water flooding and 
the other two were coastal inundation. 
We conducted a review of the three sites 
in the UK and the three sites in the US 
using the Environment Agency (“EA”) and 
the Federal Emergency Management 
Agency (“FEMA”) respectively flood 
mapping resources. 
From this further investigation it was 
determined that the UK sites were judged 
to be at ’low’ or ‘very low’ risk from a 
mitigated perspective. FEMA showed the 
sites in the US to be at a ‘0.2% annual 
chance of flood hazard’ or below. In 2025 
we will continue to investigate the two 
other sites, which are in China and Japan. 
Once we have established a baseline for 
these two sites we will investigate all 
eight sites further to understand if there 
is any additional mitigation required for 
the longer term.
When looking out to 2050 and 2100, no 
additional sites enter the ‘high’ or ‘very 
high’ category, however three sites noted 
as being at ‘high’ risk today progress 
to being at ‘very high’ risk in 2100, thus 
increasing the potential financial risk. 
All eight sites flagged are either leased or 
third-party sites and as such we are not 
tied to these sites in the long term.
Table 5 on the following page, shows the 
outputs of the modelling. Each impact 
has been scored from one to five based 
on the potential financial impact to THG. 
The score applied is consistent with how 
the business scores impacts of all other 
risks. One is considered to be low impact 
with five being high impact.
Figure 3. Modelling criteria used
Modelling criteria used for analysis
Climate perils
Climate scenarios
Time scenarios
Risk definition
	
– Coastal inundation
	
– Extreme wind
	
– Forest fire
	
– Freeze thaw
	
– Riverine flooding
	
– Soil movement
	
– Surface water 
flooding
	
– RCP 2.6 – Rapid, 
global move to 
decarbonise with 
aggressive climate 
action implemented. 
Likely temperature 
increases ranging 
from 0.3°C to 1.7°C.
	
– RCP 8.5 – Limited 
climate action 
taken by both 
government and 
businesses globally. 
Likely temperature 
increases ranging 
from 2.6°C to 4.8°C.
2020 (today)
2030 (short term)
2040 (medium term)
2050 (long term)
2100 (very long term)
Very Low – Negligible 
damage
Low – Superficial 
damage, minor cost 
impact
Medium – Possible 
superficial damage, 
minor cost impact
High – Expected cost 
of damage notable, 
potential cost impact
Very High – Widespread 
damage/disruption
THG
30 years – 
worst case 
Cocoa
Broad bean
Oat
Pea
Soybean
THG
5 years
10 years
20 years
30 years
Whey
Cocoa
Broad bean
Oat
Pea
Soybean
Global
5 years
10 years
20 years
30 years
Whey
Cocoa
Broad bean
Oat
Pea
Soybean
Results
The results suggested that the buying strategy is well insulated from climate risks if the ‘most probable’ scenario is realised.
To understand the resiliency of our current sourcing against how the rest of the globe purchases on average, we ran a 
comparison. Table 3 below shows a comparison of the changes in yield expected at 5, 10, 20 and 30-year time intervals in an 
RCP 4.5 scenario. The top table shows the expected yield changes in THG’s sourcing regions whereas the bottom table shows 
yield changes for global-sourcing regions. This analysis suggests that THG’s current procurement strategy is expected to be more 
resilient than the global average.
Table 3. Comparison of yield changes in the regions THG sources from compared to where the globe 
sources the raw materials from
Table 4. Yield changes based on RCP 8.5
Key
	 >9% increase
	 6%-9% increase
	 3%-6% increase
	 0%-3% increase
In addition, the table below shows the 
‘worst case’ scenario for the five crops 
which were modelled for this pathway. 
This table suggests that even under 
the worst case climate scenario our 
sourcing strategy is well insulated from 
climate risk.
The results of this modelling suggest a 
low risk of the ‘most probable’ climate 
scenario impacting the availability of 
key raw materials to THG. It is however 
important to recognise that this analysis 
only measured expected changes in 
yield, and that there are additional 
factors that could affect the availability 
of raw materials. 
For this reason it is essential that we 
continue to review this as a risk to 
the business as part of our Group risk 
management processes. Geopolitical 
and economic uncertainty, and 
infrastructure and supply chain are 
identified principal risks (see Risk 
section pages 78 and 80) and are 
managed as part of the risk structure 
discussed in the Governance section.
TCFD continued
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Strategy continued
Transition risk continued
Table 6 (below) details the three climate scenarios we have modelled transition risk against. These scenarios were chosen as they 
provided a clear view of exposure across a wide range of eventualities. ‘Current policy’ is expected to be the most likely to occur.
Table 6: Climate Scenarios used in risk modelling process
Decarbonisation 
pathway
Corresponding Shared 
Socioeconomic Pathway (“SSP”)
Global temperature rise by 2100 
above pre‑industrial levels
Description
No policy 
SSP5-85
>4°C
Assumes policy reversals and increased 
energy consumption and emissions
Current policy
SSP3-70
3°C 
Continuation of current trend, without any 
further or additional change in policy
Stated policy
SSP2-45
2.5°C
Incorporates today´s policy intentions and 
targets i.e. those defined by countries’ 
Nationally Determined Contributions
Paris aspiration
SSP1-19
1.5°C 
Radical and urgent policy response 
requiring rapid and systemic energy and 
behaviours shifts and major technology 
innovation
Carbon and litigation
Table 7 (below) demonstrates the outputs 
of the carbon policy and litigation 
modelling, demonstrating the potential 
cost to the business through taxation or 
litigation. THG begins to potentially see 
carbon taxation costs under the ‘Stated 
policy’ and ‘Paris aspiration’ scenario, 
with the majority of risk sitting in Scope 
3. Given over 99% of our emissions 
are Scope 3 this is unsurprising. While 
taxation is unlikely to be applied directly 
to THG, it is expected that suppliers 
would pass this cost on and as such 
is considered material to THG. To aid in 
the mitigation of this risk, THG launched 
the award-winning PACT programme 
in 2024 to engage with suppliers and 
ensure they have science-based targets. 
More details on this programme can be 
found on page 51. While Scope 1 and 2 
carbon taxation exposure is minimal, THG 
continues to make progress against our 
science‑based targets and, as reported 
on page 50, we are ahead of target in 
achieving net zero, thus reducing our 
exposure.
Litigation covers three definitions of 
litigation:
1.	 Greenwashing – litigation brought 
against companies that overstate 
the sustainable or ‘green’ nature of 
their products/services, commitment 
to climate change and net zero 
transition plans.
2.	Directors and officers – litigation 
brought against directors and 
officers for failing to account for 
climate‑related risks, misleading 
stakeholders or failing to deliver on 
climate commitments.
3.	Public nuisance and pollution – 
litigation is brought against companies 
for their polluting impact and the 
public nuisance faced by society due 
to climate.
The expected exposure is non-linear 
as the public nuisance litigation is 
more likely in the ‘No policy’ scenario. 
Reduction in Scope 1 and 2 emissions 
will aid in the reduction of our exposure 
under litigation risk. THG has also put in 
place a green claims governance process 
where guidance is issued to the business 
on approved green claim language, 
evidence of which must be collected to 
support claims made. This process has 
been put in place to reduce the likelihood 
that THG will be subject to greenwashing 
litigation and maintain consumer trust. 
THG has extended this good governance 
process to our third-party beauty sites 
through our partnership with Provenance. 
Provenance have been validating 
sustainability‑related claims for Cult 
Beauty since 2019 and the partnership 
was extended to Lookfantastic in 2024. 
Table 7. Impact scores for each transition risk with 1 = low impact and 5 = high impact
Decarbonisation pathway
Carbon policy
Litigation
Scope 1 & 2
Scope 3
No policy 
0
0
2
Current policy
0
0
1
Stated policy
1
4
1
Paris aspiration
1
5 
2
Table 5. Impact scores for each climate peril at each time step with 1 = low impact and 5 = high impact
Peril
Scenario
Today
2030 
Short term
2040 
Medium term
2050 
Long term
2100 
Very long term
Coastal inundation
2.6
2
2
2
2
2
8.5
2
2
2
2
2
Extreme wind
2.6
1
1
1
1
1
8.5
1
1
1
1
1
Forest fire
2.6
1
1
1
1
1
8.5
1
1
1
1
1
Freeze thaw
2.6
0
0
0
0
0
8.5
0
0
0
0
0
Riverine flooding
2.6
1
1
1
1
1
8.5
1
1
1
1
1
Soil movement
2.6
1
1
1
1
1
8.5
1
1
1
1
2
Surface water flooding
2.6
2
2
2
2
2
8.5
2
2
2
2
2
Transition risk
Transition modelling quantifies the 
business impacts associated with the 
global economy’s transition to a lower 
carbon-intensive world. The transitioning of 
the global economy carries with it several 
risks and opportunities that can affect 
THG. For instance, should governments 
introduce carbon taxes, this can pose a 
risk of increased costs if we are slow to 
reduce our footprint. 
Equally, it can be an opportunity if we move 
to net zero ahead of our competitors and, 
as such, have lower operating costs. During 
2023, our net zero GHG targets were 
approved by SBTi, helping ensure THG is 
resilient to policies such as carbon taxes. 
We modelled using the Resilience model, 
provided by the Cambridge Centre for 
Risk Studies and used by numerous 
multinational companies in the past 
to assist with their TCFD reporting. 
We ran modelling from 2024 to 2029 due 
to the greater forecasting certainty of 
the shorter time horizon. We can use the 
insights gained to determine and prioritise 
appropriate mitigation strategies to reduce 
the impact of risks and capitalise on 
opportunities presented by the transition. 
We separated the modelling methodology 
into four components: Digital Twin, 
Transition Modules, Climate Scenarios, and 
Analysis (see figure 4).
Figure 4. Modelling criteria used
Modelling process
TCFD continued
Step 1: Digital Twin 
A digital copy of THG 
is created based on 
financials, products 
and our carbon 
footprint.
Step 2: Transition 
Modules 
Modules relevant 
to THG’s business 
model were selected. 
We mapped each 
model to the 
business-value chain 
and assessed how 
it will materialise. 
We segmented 
the modules 
depending on how 
the financial impact 
will materialise: cost 
impacts and revenue 
impacts.
Step 2a: Cost Impacts 
i. Liability – Litigation brought by plaintiffs 
against ecommerce or health and beauty 
companies for liabilities in causing harm 
through climate change.
ii. Carbon policy – Carbon costs due 
to legislation enacted by national and 
local governments to price and penalise 
GHG emissions – the Resilience model 
contains carbon pricing for various 
countries, which will measure our 
exposure.
Step 3: Climate 
Scenarios 
We evaluated the 
impacts of the 
transition modules 
on THG’s digital twin 
for three potential 
climate scenarios 
or ‘decarbonisation 
pathways’, which 
represent potential 
courses by which the 
global economy’s 
transition may 
materialise in the 
future.
Step 4: Analysis 
Once all data was 
collected in the 
required format, we 
created the digital 
twin in the Resilience 
tool, replicating THG’s 
business model, 
set up the relevant 
transition scenarios, 
and ran the model to 
assess the financial 
impact over five 
years and under the 
five climate change 
scenarios.
Step 2b: Revenue Impacts 
i. Market shift – Market disruption, 
changes in consumer preference trends 
and demand projections caused by 
shifts towards green products.
ii. Reputation – Market change due to a 
company’s perceived action or inaction 
to limit climate change.
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Analysis
THG division
Product/company
No policy
Current policy
Stated policy
Paris aspiration
Plant-based 
product demand
Beauty
Hair care
Skin care
Fragrance
Toiletries
Colour
Nutrition
Proteins
BSFD
Vitamins
THG brand 
reputation
Beauty
	
– Cult Beauty
	
– Lookfantastic
	
– Glossybox
	
– Dermstore
	
– Mankind
Nutrition
	
– Myprotein
	
– Myvegan
	
– Myvitamins
Potential revenue 
increase
Key
	 0-1%
	 1-2%
	 2-3%
	 3-4%
	 4-5%
Strategic Report
Strategy continued
Risk Management
Metrics and Targets
The identification and management of 
climate-related risks follow the Group’s 
existing risk management framework. 
However, the methodology applied to 
climate risk themes differs as follows.
To reflect the nature of climate change, 
the time horizon applied to velocity was 
short term at 2030, medium term at 2040 
and long term at 2050. Our assessment 
of ‘likelihood’ is incorporated into the 
different climate scenarios that we analyse. 
For example, where there is a similar 
outcome under all scenarios, the likelihood 
of the risk or opportunity is deemed high. 
Conversely, where the outcome is only 
expected under stress scenarios the 
likelihood or opportunity is deemed low.
The standard Group approach in 
considering risks and future prospects is 
an assessment period of up to three years 
(aligned to the viability assessment period). 
When assessing the likelihood of risk, we 
measure this as a percentage of possible 
occurrence in the next 12 months. 
The Directors consider these deviations 
from the standard risk framework to 
be appropriate given the nature of this 
specific risk. 
Additionally, for our climate-related risks 
and associated disclosures, the Group 
engaged several external partners during 
the year to assist with risk assessment over 
the parts of the business over which THG 
has operational control. 
The Risk Committee remains responsible 
for providing oversight of the Group’s risk 
management, but for climate‑related risks is 
supported by the Sustainability Committee. 
Climate‑related presentations provide 
the Committees with the opportunity to 
perform more in‑depth reviews of the 
associated risk. The updates received by 
the Sustainability Committee during 2024 
are detailed in the Sustainability Committee 
Report on pages 108 and 109.
Physical risk – raw materials
The modelling undertaken suggests that 
THG’s sourcing strategy is resilient to 
climate risk. However, there is a need to 
compare this with qualitative information 
from our supply chain and factor in other 
connected risks, such as agricultural 
taxation, concentrated sourcing regions, 
emission hot spots and social risks. 
During 2025 THG Nutrition will undertake 
workshops to connect these elements 
together to form a holistic picture of 
supply chain risk. This evolution will 
enable our climate risk to expand beyond 
the single lens currently applied in this 
disclosure. During these workshops it 
will be assessed whether any formal 
metrics or targets are required to track 
our exposure.
Physical risk – operational sites
The modelling performed on our 
operational sites will be reperformed 
whenever there is a material change to our 
portfolio to ensure we continue to monitor 
our exposure here. During 2025, as part 
of our work to disaggregate the THG PLC 
risk from the Ingenuity risk, we will also 
undertake modelling of the sites we have 
entered since the first round of modelling 
was done to update our risk profile.
Transition risk and opportunity 
During 2022, we submitted our 
science‑based targets to the SBTi, 
and they were approved in September 
2023. You can find the targets we have 
set ourselves for GHG emissions and 
our progress against these in our SBTi 
progress update on pages 50 and 51. 
During 2024 we found opportunities to 
expedite the calculation of our Scope 3 
emissions and this report now contains 
Scope 1, 2 and 3 emissions disclosed for 
the accounting year as opposed to Scope 
3 emissions being one year behind as they 
were last year. THG will come in scope 
of CSRD and EU Taxonomy regulations, 
and is already preparing for these. We will 
begin to report metrics and targets on 
the material elements of these as they 
are developed. As disclosed within the 
DIrectors’ Remuneration Report, ESG 
targets are incorporated within the 2023 
and 2024 LTIP awards which have been 
made to Executive Directors. During 2024 
we began work to explore the introduction 
of an internal carbon price; this work will 
continue in 2025 as we look to understand 
what form this mechanism could take, 
how it could be incorporated into decision 
making and the price we should apply.
Table 9 Summary of Climate-risk related targets
Target
Progress
Mitigation for
THG commits to reduce absolute Scope 1 and 2 GHG 
emissions 42% by 2030 from a 2020 base year.
THG commits to reduce absolute Scope 1 and 2 GHG 
emissions 97.7% by 2040 from a 2020 base year.
For 2024, our Scope 1 and 2 market-based emissions 
totalled 7,110 tCO2e against our 2024 target of 9,195.10 
tCO2e. See page 50 for further details.
Reduce exposure 
for carbon taxation 
and litigation
THG commits to reduce absolute Scope 3 emissions 
90% by 2040 from a 2020 base year.
THG PACT was launched in December 2023 to support 
with the delivery of THG’s Scope 3 decarbonisation efforts, 
an integral component of achieving our SBTi‑validated net 
zero targets. See page 51 for further details. 
Reduce exposure 
for carbon taxation 
and litigation
THG commits that 85% of its suppliers by spend 
covering purchased goods and services and 
upstream transportation and distribution will have 
science‑based targets by 2027.
36% of our suppliers by spend covering purchased 
goods and services and upstream transportation and 
distribution reported they have science-based targets. 
See page 51 for further details. 
Reduce exposure 
for carbon taxation 
and litigation
Powering all our geographical operations with 100% 
renewable electricity by 2030.
In 2023 our renewable electricity procurement stood 
at 66%; in 2024 we increased this to 92%. See page 
50 for further details. 
Reduce exposure 
for carbon taxation 
and litigation
Market shift and reputation
As the world transitions to a low carbon 
economy, it is expected that consumers 
will seek to purchase products that 
have a lower environmental footprint. 
Research was undertaken to understand 
how beauty and nutrition markets might 
shift during this transition. Plant-based 
options were considered a good indicator 
of a product with environmental benefits, 
such as less resource-intensive practices 
and less toxic ingredients for a transition.
Table 8 (below) demonstrates the 
modelled % of revenue increase based on 
market reports for plant-based products.
In addition to considering the products 
themselves, customers are also likely to 
think about the company itself and how it 
engages with sustainability initiatives. 
Marsh researched THG’s largest brands, 
as well as a group of competitors, to 
evaluate how their public approach to 
climate change compares in the market, 
and therefore how they will be perceived 
compared to other brands. The output 
of this research is also shown in the 
table below. 
To seize the opportunities identified, THG continues to evolve its offerings in this space through product innovation such as the 
development of Myprotein Superblend, a product range made from upcycled barley, left over by beer brewers, turning grains that 
would otherwise go unused into a high-quality protein.
Since this research was undertaken, THG brands have created sustainability pages to ensure clearer communication with our 
customers on the relevant initiatives they are undertaking; examples can be seen on Myprotein (Sustainability | Myprotein) and 
Cult Beauty (Sustainable Beauty | Cult Beauty).
Table 8 – Modelled % of revenue increase based on market reports for plant-based products
TCFD continued
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Strategic Report
Risk management and 
informed decision-making
THG’s risk management framework is designed to protect the interests of key 
stakeholders and enhance the quality of decision-making, enabling the effective 
management of our strategic, financial, operational, compliance, change and 
emerging risks. The framework is integral to our day-to-day activities, helping 
us achieve our strategic objectives through risk-informed decision-making and 
managing risk effectively.
A changing risk landscape
The current macroeconomic and 
geopolitical environment continues to 
present a challenging risk landscape for 
all organisations. The effects of these 
conditions on the business are explained 
in various sections of the Strategic 
Report and consequently the narrative 
included in the Chief Executive Officer’s 
Review and Chief Financial Officer’s 
Review. These sections should be read 
together with the disclosures below to 
allow for an overall understanding of the 
risks and challenges which will continue 
in 2025.
The demerger of THG Ingenuity completed 
on 2 January 2025. Various transitional 
arrangements were effective from the 
date of transaction to mitigate risks and 
ensure a smooth transition. However, we 
acknowledge that a demerger (or such 
a transaction) is often accompanied 
by transformation risks (separation of 
systems and processes), people risk (for 
example, any employee anxiety relating 
to future roles and needs) and change 
risk (for example, the distraction from 
day-to-day business focus). We also 
acknowledge the external risks and the 
potential for impact on customers and 
investor confidence. As is usual for a large 
transformation project, there are many 
dynamic workstreams and we continue to 
monitor and mitigate any risks arising as a 
result of the demerger. 
Our risk profile continues to evolve, 
and the business updates its view on 
principal risks accordingly. We have made 
a number of changes to our principal 
risks during the year and these are 
detailed under ‘Principal risks’ below.
How we identify risks
Our risk identification process follows an 
enterprise-wide ‘top-down, bottom-up’ 
approach, which seeks to identify:
	
– principal risks that may affect our 
ability to achieve our strategic 
objectives, or pace by which we 
achieve them, with these risks 
representing the risks that most 
threaten the achievement of our 
strategy;
	
– strategic, financial, operational, 
compliance and change risks that 
occur across all our businesses. These 
risks are those that pose the greatest 
threat to the success of business 
activities across the Group and may 
also feed into our principal risks.
The bottom-up approach involves 
a rolling programme of workshops 
across the business, facilitated by the 
Risk team. Current and emerging risks 
identified by management teams are 
then added to risk registers, which are 
owned by the respective divisional and 
functional teams, and reviewed regularly. 
These registers are consolidated and 
aggregated into a Group risk register, 
which provides organisational visibility 
to strategic, financial, operational, 
compliance, change and emerging risks. 
The Group risk register underpins both 
the principal and emerging risks, and the 
associated Committee updates prepared 
by the Risk team. 
The top-down approach involves the 
Board and Risk Committee assessing 
these updates and outputs. At each 
meeting, the Committee reviews 
the principal risks, associated risk 
metrics and updates presented by 
senior executives, functional heads 
and the Risk team. As part of the risk 
identification process, the Committee will 
also make reference to updates provided 
by the internal and external audit teams 
in the Audit Committee.
Emerging risks
We define emerging risks as 
uncertainties identified through the 
principal and operational risk processes, 
whose full extent and associated 
implications are not yet completely 
clear. Emerging risks are identified using 
internal and external sources, via our 
rolling programme of workshops, and 
through discussions with business 
leaders and subject-matter experts.
By the very nature of emerging risks, 
it is common to identify false leads, 
and conflicting signals and messages. 
Irrespective, these risks are logged and 
then investigated and understood by the 
allocated risk owner, working with the 
Risk team.
How we assess risks 
We assess all identified risks for 
likelihood and impact using a range 
of financial and non-financial criteria. 
The assessment considers risk before 
any mitigations (inherent risk) and after 
current mitigations (residual risk). The key 
benefit of assessing inherent risk is to 
highlight potential risk exposure in the 
event of control or mitigation failure.
We continue to consider risks both 
individually and collectively to fully 
understand our risk landscape. 
By analysing the correlation between 
risks, we can identify those that have 
the potential to cause, affect, or increase 
another risk.
This exercise informs our scenario 
analysis, particularly in scenarios used 
in the Viability Statement, see pages 81 
and 82.
While the identification and management 
of climate-related risks follows the 
Group’s existing risk management 
framework, the methodology applied 
to the assessment of climate risk 
themes differs. See ‘Identifying and 
assessing climate risk’ on page 71 of 
the Sustainability section.
How we manage risks 
Eliminating risk is often not feasible or 
desirable, so we use our risk appetite 
statement and risk appetite metrics to 
inform our decisions on risk treatment.
Our risk appetite reflects our ability 
and desire to accept a certain level of 
risk to be able to achieve our strategy. 
Our overall risk appetite is approved and 
measured by the Board.
We monitor each principal risk metric 
against risk appetite targets and 
tolerances, to ensure an acceptable 
level of risk for the Group and to ensure 
these remain aligned with our strategic 
objectives. We monitor the current and 
emerging risks identified by management 
teams in their risk registers against the 
same risk appetite.
Roles and responsibilities
Our Three Lines Governance Model defines clear roles and responsibilities for all employees and establishes accountability for 
actions and decisions. It also describes how appropriate oversight, challenge and assurance are provided over business activities 
and associated risks.
Three Lines Governance Model
Risk ownership 
and control – 
1st line
The first line represents all employees, who are responsible for identifying risks and procedures to maintain 
effective controls day-to-day. They hold the necessary skills and knowledge to help with identifying and 
managing risks within our business.
Monitoring and 
compliance – 
2nd line
The second line consists of teams including Risk, Technology, Health & Safety, Environmental, Legal, Regulatory, 
Compliance, and Finance. These teams are responsible for establishing frameworks and policies, while also 
providing the tools and techniques to enable the first line to manage risk effectively. 
The Risk team has overall responsibility for facilitating and implementing a consistent risk management 
approach across THG, including the provision of appropriate risk reporting for the Risk Committee, Audit 
Committee and the Executive.
Independent 
assurance – 
3rd line
The Internal Audit team and external assurance providers give independent assurance and help to assess 
whether the first two lines are operating effectively. The purpose and activities of the Internal Audit team are 
set out in the relevant section of the Audit Committee Report on pages 94 to 99.
Governance and oversight
Board
The Board retains overall responsibility for setting Group risk appetite and for risk management and internal 
control systems. In accordance with principles M, N and O of the UK Corporate Governance Code 2018 
(“the Code”) in addition to Paragraph 58 of the Financial Reporting Council guidance (section 6), the Board 
is responsible for reviewing the effectiveness of the risk management and internal control systems and 
confirms that:
	
– there is an ongoing process for identifying, evaluating and managing the emerging risks faced by the 
Company;
	
– the systems have developed throughout the year under review and up to the date of the approval of the 
Annual Report and Accounts;
	
– they are regularly reviewed by the Board; and
	
– the systems accord with the FRC guidance on risk management, internal control and related financial and 
business reporting.
There were no instances of significant control failing or weakness during the year. 
We acknowledge the 2024 Code and specifically Provision 29 which will apply to financial years beginning on 
or after 1 January 2026, which will ask boards to make a declaration in relation to the effectiveness of their 
material internal controls. We have provided further details on how our risk management processes will evolve 
to support this in the ‘Evolving our risk management processes’ section.
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Governance and oversight
Risk Committee
The Risk Committee supports the Board in setting the Group’s risk appetite and ensuring processes are in place 
to identify, manage and mitigate the Group’s principal risks. 
At each meeting, the Committee is provided with updates on each principal risk and reviews the associated risk 
metrics to assess whether they remain aligned to risk appetite targets and tolerances. Any risk metric that is 
outside of appetite and tolerance is escalated by the Committee to the Board. The Committee also considers 
any relevant sources of assurance relating to the key controls and mitigations for each principal risk. These 
presentations provide the Committee with the opportunity to review the overall impact on residual risk, and 
whether this falls within risk appetite. 
The updates received by the Committee during 2024 are detailed in the Risk Committee Report on pages 100 
and 101.
Audit 
Committee
The Audit Committee monitors the effectiveness of the control environment by reviewing Internal Audit reports, 
relevant reporting from management and the External Auditor, and any other relevant assurance activity.
Further information on the Committee’s activity in 2024 is set out in the Audit Committee Report on pages 94 to 99.
Risk management and informed decision-making continued
Roles and responsibilities continued
Evolving our risk 
management processes
In 2024, we continued to evolve our risk 
management approach.
During the year we issued a risk survey 
which was completed by the senior 
leadership teams in each business and 
functional leaders across the Group. 
This process supplemented our wider 
ongoing identification and assessment 
of risks, identifying emerging risks 
while also helping to validate that 
the existing principal risks remain 
appropriately focused. The outputs of the 
survey were also shared with the Risk 
Committee and the Executive teams.
One of our aims for 2024 was to promote 
greater risk awareness across the Group 
and ensure that all employees remain 
clear on their roles and responsibilities. 
In support of this we revisited the risk 
policy and framework to ensure these 
remain as concise and practical as 
possible. If employees understand how to 
apply risk management in a way that is 
relevant to their role, they are more likely 
to make risk-informed decisions which 
align with our risk appetite. This theme 
will continue into 2025.
As required by Provision 29 of the 2024 
Code, which applies to financial years 
beginning on or after 1 January 2026, 
the Board will need to make additional 
declarations regarding the effectiveness 
of their material internal controls. 
In 2025, we will therefore reassess 
how we capture and present information 
to the relevant Committees, in support 
of the disclosures the Board will need 
to make.
To facilitate the initiatives set out 
above, we will be seeking to replace 
our existing software and platforms to 
ensure that we have a more integrated 
and workflow‑driven approach to risk, 
control and assurance, and an improved 
line of sight through each of these 
areas. Replacing our existing systems 
and processes will ensure there is an 
improved and more interactive process 
for all stakeholders in relation to data 
capture and reporting on risk. 
This will streamline the process for 
stakeholders at all levels, making 
it easier for stakeholders to deliver 
their respective responsibilities and 
further improve engagement with 
the risks they are responsible for. The 
additional information captured as part 
of the initiatives detailed above will 
broaden the reach of the Risk team 
and provide increased visibility to the 
relevant Committees over the risks and 
uncertainties facing the business. 
Principal risks
The Board and the Risk Committee 
carry out an ongoing assessment 
of the principal and emerging risks 
facing the Group throughout the year. 
The assessment considers risks that 
would threaten THG’s business model, 
future performance, solvency or liquidity, 
and ensures the risks continue to align 
with our business strategy. 
We previously monitored and reported 
on 15 principal risks. As a result of the 
demerger, we have made a number of 
changes and we now monitor and report 
on 12 principal risks. 
Explanations are provided below for the 
principal risks that have changed year 
on year.  
	
– Strategic optionality – following 
completion of the demerger and 
strategic reviews within THG Beauty 
and THG Nutrition to streamline the 
offering, we no longer consider our 
strategic optionality as a principal 
risk. However, our strategic optionality 
remains part of the ongoing Board 
agenda and discussions.
	
– Third-party reliance and infrastructure 
and supply chain – this has been 
consolidated into a broader 
‘Infrastructure, supply chain and 
critical partners’ principal risk.
	
– Ingenuity reliance – as THG Ingenuity 
is now a key third-party supplier and 
critical partner to THG, a new principal 
risk has been recognised separate to 
the Infrastructure, supply chain and 
critical partners risk, reflective of the 
significance of this relationship.
	
– Ingenuity ecommerce platform has 
been removed as a principal risk and 
is now replaced by ‘THG Ingenuity 
reliance’.
	
– Innovation – this has been consolidated 
into the ‘Customer needs’ principal risk.
As detailed on the following table, a 
range of measures are in place, or are 
being deployed or developed, to manage 
and mitigate our principal risks.
Link to strategic priorities key: 
Principal risks
Direction of travel
1. Cyber security and data privacy 
Stable
2. THG Ingenuity reliance
New
3. Culture 
Stable
4. Talent
Stable
5. Customer needs
Stable
6. Infrastructure, supply chain and critical partners
Stable
7. Climate change, environmental and social responsibility
Stable
8. Health and safety 
Stable
9. Legal and regulatory compliance
Stable
10. Product safety and quality 
Stable
11. Geopolitical and economic uncertainty 
Increasing
12. Liquidity and funding
Stable
Cyber security and data privacy
Risk description
Risk context
Management and mitigation
Failure to responsibly 
collect, process and store 
data, together with not 
ensuring an appropriate 
standard of cyber security 
across the business, will 
result in us not meeting 
our regulatory obligations, 
and losing the trust of our 
stakeholders.
Link to strategic priorities
  
  
  
Direction of travel – 
Information is the lifeblood of 
a digital company – protecting 
the confidentiality, integrity 
and accessibility of this data 
is critical for a data-driven 
business. Failure to do so can 
have significant financial and 
regulatory consequences in 
the General Data Protection 
Regulation (“GDPR”) era. In 
addition, we also need to use our 
data efficiently and effectively to 
improve business performance.
	
– Continuously improving data-protection strategy, framework and 
methodology, ongoing data mapping and impact assessment 
procedures.
	
– Formally deployed information security risk management 
methodology to provide objective reviews and monitoring of our 
assets and systems.
	
– Multi-year cyber security programmes supporting continuous 
improvement and reducing cyber risk across technology, 
business processes and culture.
	
– All employees are required to undertake awareness training for 
information management and data protection, with a focus on the 
GDPR requirements.
	
– Internal and external validation of compliance through auditing, 
including risk-based audits of suppliers and other third parties.
	
– Comprehensive disaster recovery and business continuity plans 
in place across the Group.
	
– Robust change-management processes and incident 
management protocols adhered to for all products and services.
	
– Our cybersecurity policies outline our approach and 
commitments, detailing the expectations for managers, 
the leadership team and all colleagues.
Build leadership positions in core territories and categories
Deliver innovative and relevant products to global consumers
Develop Active Customer base and drive loyalty
Enhance brand equity through D2C channels
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Risk management and informed decision-making continued
Principal risks continued
Culture
Risk description
Risk context
Management and mitigation
If we do not fully empower 
our employees and enable 
accountability in line with 
our shared values and 
behaviours, we will be 
challenged to create a 
culture that meets THG’s 
business ambitions.
Link to strategic priorities
  
  
  
Direction of travel – 
The development of a shared 
behavioural competency that 
encourages employees to 
always do the right thing, put 
customers at the heart of the 
business and drive innovation, 
is critical in THG’s success. 
Devolution of decision‑making, 
and the acceptance of 
accountability for decisions, is 
fundamental to our continued 
development and to sustain our 
shared values and behaviours.
THG also supports a culture 
of empowered leaders that 
develops ideas and solutions, 
and provides employees with 
a safe environment, allowing 
for honest disclosures and 
discussions. Such a trusting and 
empowering environment can 
help sustain innovation, enhance 
customer success and drive 
the engagement that results in 
increased market share.
	
– Whistleblowing and incident-reporting mechanisms in place to 
allow issues to be formally reported, investigated and monitored.
	
– We continue to invest in diversity and inclusion through 
personnel, new initiatives, and inclusive recruitment to enhance 
workplace culture.
	
– Engagement surveys to enhance workplace culture and 
employee engagement.
	
– Ongoing refinement of processes to improve the overall 
employee journey, enhance engagement, the quality of feedback 
and subsequent actions.
	
– Integration of values and behaviours into all our core colleague 
priorities including objectives, performance management, 
appraisals, talent attraction, selection and development, 
leadership development and onboarding.
	
– Training, including anti-bribery and corruption training, which 
continues to be delivered across our business units based on 
assessed risk.
Customer needs
Risk description
Risk context
Management and mitigation
If we fail to anticipate, 
understand and deliver 
against the capabilities and 
experiences our current and 
future customers need in a 
timely manner, they will find 
alternative providers.
Link to strategic priorities
  
  
  
Direction of travel – 
As THG continues to grow 
its business and brand, 
an understanding of how 
to continually attract new 
customers while retaining our 
existing customers is essential. 
This requires a deep and 
continuous flow of insights 
supported by processes and 
systems. By understanding the 
needs of our customers, THG 
will continue to differentiate 
itself from competitors, build 
compelling value propositions 
and offers, use key drivers to 
identify opportunities, decrease 
churn and generate revenue 
more effectively.
	
– Continuous Net Promoter Score (“NPS”) surveying allows THG 
to identify customer challenges rapidly and respond in a timely 
manner to emerging trends.
	
– Customer service levels and complaints are monitored, and 
internet sites are reviewed for customer opinion.
	
– Use of customer activity data and insights (across acquisition, 
retention, churn and satisfaction) to be more targeted and 
strategic in how we gain new customers and maximise the loyalty 
and lifetime value of existing customers.
	
– Developments in ecommerce trends are monitored through 
industry horizon scanning, competitor analysis and benchmarking 
to keep abreast of the latest developments and innovations.
	
– Highly competent buyers and merchandisers are adept at 
interpreting and acquiring desirable brands.
	
– Investment in delivery, marketing, brand, customer experience and 
growing our retail proposition to keep our customer appeal.
	
– Managed international customer service – 24/7 customer service 
for a global audience across live chat, calls, email and social.
	
– Demand forecasting process and continuous monitoring of 
availability to adjust intake accordingly.
	
– Innovation informed through demand insights, consumer data and 
feedback from our global retail customer base.
	
– A fully vertically integrated business model, with full control over 
new product development, branding and design capabilities, 
which significantly reduces development timelines.
	
– Collaboration with partners to complement and enable 
accelerated innovation.
THG Ingenuity reliance
Risk description
Risk context
Management and mitigation
If THG Ingenuity fails to 
maintain service levels, 
it will impact our ability 
to meet demand, attract 
customers and deliver on 
our strategy.
Link to strategic priorities
  
Direction of travel – 
THG is reliant on THG Ingenuity 
for providing platform hosting, 
warehouse fulfilment, courier 
services and marketing services’ 
which underpin the ecommerce 
offering. Any interruption to 
these services could have a 
profound impact and could 
result in significant financial 
liabilities and losses.
	
– Service-level agreements including uptime, responsiveness and 
mean time to repair objectives.
	
– Comprehensive disaster-recovery and business-continuity plans 
within THG and THG Ingenuity. 
	
– Robust change-management processes and incident 
management protocols adhered to for all products and services.
	
– Contract management and validation of compliance with 
long‑term agreements and transitional services agreements.
	
– Assurance through internal and external compliance auditing.
Talent
Risk description
Risk context
Management and mitigation
If we fail to attract at pace, 
and/or retain employees 
with the critical skills, 
capabilities, motivation and 
capacity we need to deliver 
on our strategy, we will not 
be successful.
Link to strategic priorities
  
  
  
Direction of travel – 
As we continue to evolve 
our priorities, the capacity, 
knowledge and leadership skills 
we need will continue to change. 
THG will not only need to attract 
the talent and experience 
required to help navigate this 
change, we will also need to 
provide an environment where 
employees can develop to meet 
these new expectations; an 
environment where everyone 
can perform at their very best. 
By continuing to empower 
employees and leaders to 
make decisions, be innovative 
and be bold in meeting our 
commitments, THG will continue 
to create an attractive working 
environment, increasing 
employee engagement and 
aligned high-performing teams.
	
– Reviews of our remuneration requirements and mechanisms 
designed to incentivise and drive the right behaviour, with a focus 
on ensuring fair and equitable pay across the business.
	
– Focused development of key staff, through specific learning and 
development tools, to ensure they create the environment that 
enables colleagues to thrive and perform at their very best.
	
– Refinement of job architectures to create greater visibility of 
critical talent and support our succession planning.
	
– Benchmarking of existing employee remuneration and benefits 
using third-party industry data.
	
– Our people policies, updated in line with legislative changes, 
outline our approach and commitments, detailing the 
expectations for managers, the leadership team and all 
colleagues.
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Risk management and informed decision-making continued
Principal risks continued
Infrastructure, supply chain and critical partners
Risk description
Risk context
Management and mitigation
If we fail to maintain our 
infrastructure, wider supply 
chain and critical partners, 
this will impact our ability 
to meet demand, attract 
customers and deliver on 
our strategy.
Link to strategic priorities
  
  
  
Direction of travel – 
THG places reliance on its 
worldwide infrastructure and 
partners across the supply 
chain globally.
Any interruption to these 
services or relationships could 
have a profound impact and 
could result in significant 
financial liabilities and losses.
	
– Oversight by projects teams to support and monitor 
transformation programmes, including management of 
programme risks and dependencies.
	
– Business continuity strategies, including dual sourcing for 
most supply categories and in all business units, reducing 
dependencies on sole suppliers.
	
– Comprehensive disaster-recovery and business-continuity plans 
in place.
	
– Continuous monitoring of supply chain activity and news through 
advanced web-scraping functionality.
	
– Continuous monitoring and forecasting of demand and 
availability to adjust intake accordingly.
	
– Extensive and up-to-date knowledge of supplier base to ensure 
we can scale our supply chain appropriately and quickly.
	
– Assurance on our key third-party suppliers and service providers 
through internal and external compliance auditing.
	
– Ongoing development of global site standards and monitoring of 
our third parties to ensure adequate standards are maintained.
	
– Contract life cycle management.  
Climate change, environmental and social responsibility
Risk description
Risk context
Management and mitigation
Failure to achieve our 
sustainability-related aims, 
objectives and obligations 
will impact our ability to 
deliver our Sustainability 
Strategy and result in 
us failing to meet our 
regulatory obligations 
and public commitments, 
losing the trust of our 
stakeholders.
Link to strategic priorities
  
  
Direction of travel – 
We invest in our people, 
partners, technology and 
communities to give individuals, 
businesses and our planet the 
opportunity to thrive. Our vision 
is to act as a force for good in 
leaving the world a better place 
than we found it.
If we do not act on climate 
change, associated 
governmental actions and 
energy transition could disrupt 
our operations and increase 
our costs.
	
– External third-party assurance of our operational energy and 
emissions data.
	
– Oversight from our team of sustainability experts, the ESG 
Working Group and independent oversight from the Sustainability 
Committee.
	
– THG Supply Chain Standards outline the minimum expectations 
for our suppliers.
	
– Our policy on human rights, including our Modern Slavery 
Statement, outlines our approach and commitments, detailing 
the expectations for managers, the leadership team, and all 
colleagues.
	
– Multiple workstreams designed to respond to specific risks and 
opportunities as part of our Sustainability Strategy.
	
– Climate-impact modelling in line with TCFD recommendations to 
identify and manage the climate-related risks and opportunities 
THG is exposed to.
	
– Sustainability data platform ensures regulatory compliance and 
performance measurement.
Health and safety
Risk description
Risk context
Management and mitigation
Failure to implement 
and monitor appropriate 
policies and procedures 
and support a continually 
improving safety culture 
across all parts of the 
business could lead to 
accidents or incidents 
resulting in loss of life or 
serious injury.
Link to strategic priorities
  
Direction of travel – 
Health and safety is of 
paramount importance, and THG 
must provide a safe environment 
for all stakeholders.
Failure to implement and 
monitor stringent health and 
safety procedures and policies 
across all parts of the business 
could lead to accidents or 
site-related incidents, resulting 
in loss of life or serious injury 
to employees, subcontractors, 
visitors, customers or members 
of the public.
Our global footprint and evolving 
infrastructure further compound 
this risk.
	
– Oversight from our Health, Safety and Environment (“HSE”)
professionals both in the UK and internationally, with oversight 
by the Board and regular review of safety reports and safety 
performance.
	
– Global HSE Strategy and roadmaps aligned to risk and 
risk appetite.
	
– Regular and documented engagement and training across 
the Group.
	
– Clear, effective and regular communications of all relevant safety 
updates.
	
– Ongoing updates to our risk assessments and safe systems of 
work by trained and competent staff to raise awareness and 
knowledge.
	
– Health and safety compliance reviews are an established part 
of the annual assurance plans provided by both our second and 
third lines of defence.
	
– Our health and safety management policies outline our approach 
and commitments, detailing the expectations for managers, the 
leadership team and all colleagues.
Legal and regulatory compliance
Risk description
Risk context
Management and mitigation
Failure to anticipate, 
understand and implement 
our legal and regulatory 
requirements will result 
in us failing to meet our 
obligations, impacting 
our ability to deliver our 
strategy and losing the 
trust of our stakeholders.
Link to strategic priorities
  
 
Direction of travel – 
We continue to operate 
in a global market with 
numerous legal and regulatory 
requirements. Remaining aware 
of changing regulation, and 
ensuring compliance, is key to 
ensuring we protect THG and 
our customers and partners.
	
– Defined risk-appetite metrics and key risk indicators which are 
monitored and updated at each Risk Committee meeting.
	
– Oversight from our extensive team of legal and regulatory 
compliance experts.
	
– Emerging risk processes, including horizon-scanning, to 
anticipate potential changes in the legal and regulatory 
landscape.
	
– Legal and regulatory compliance reviews are an established 
part of the annual assurance plans provided by our third line 
of defence.
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Risk management and informed decision-making continued
Principal risks continued
Product safety and quality
Risk description
Risk context
Management and mitigation
Failure to manufacture and 
provide safe, compliant 
and quality products 
to our consumers may 
prevent them from making 
informed purchasing 
decisions, compromise 
their safety and result 
in us failing to meet our 
obligations, negatively 
impacting our brand and 
reputation.
Link to strategic priorities
  
  
  
Direction of travel – 
Ensuring the ongoing quality and 
safety of our product portfolio 
is vital for our brands and our 
reputation. 
The quality and safety of the 
products within our portfolio 
are at risk of becoming 
compromised at any stage 
in the supply chain if we fail 
to adequately monitor the 
associated processes. 
	
– Product safety and quality is established in our processes and 
controls, from product design to customer.
	
– Product safety, quality and regulatory compliance training 
programme for all relevant employees.
	
– Oversight from our extensive team of product quality, regulatory 
compliance and technical experts across each of the markets we 
operate in.
	
– Rigorous testing and regularly monitoring performance indicators 
that support improvement activities.
	
– Regular monitoring and quality controls over material received to 
ensure that it meets THG product safety and quality standards.
	
– Activation of incident management teams in the event of an 
incident relating to the safety of our consumers or the quality of 
our products.
	
– External certification and auditing of key suppliers and other third 
parties consistent with our own standards and risk appetite.
Geopolitical and economic uncertainty
Risk description
Risk context
Management and mitigation
Failure to anticipate, 
understand and 
successfully respond to 
changes in geopolitical and 
economic uncertainly on 
a timely basis may impact 
our ability to meet our 
strategy.
Link to strategic priorities
  
  
  
Direction of travel – 
Adverse changes to economic 
conditions could affect one or 
more countries and result in 
reduced customer spending, 
higher interest rates, adverse 
inflation in our cost base, 
adverse FX movements and 
limited debt refinancing options.
All the above could negatively 
affect our operating cash flow.
	
– Diverse product portfolio and geographic reach that mitigates our 
exposure to any localised risks and uncertainties.
	
– Adaptable portfolio of existing products and an ability to develop 
new products that suit consumers’ and customers’ changing 
needs when economic conditions change.
	
– An ability to respond to the inflationary pressures on both inputs 
and product pricing.
	
– Financial resilience and liquidity with significant cash on hand at 
year end and our undrawn revolving credit facilities.
	
– Regular reforecasting of business results and cash flows, and 
rebalancing of investment priorities where necessary.
	
– Currency and interest rate hedging arrangements in line with the 
Group’s Treasury Policy.
Liquidity and funding
Risk description
Risk context
Management and mitigation
Failure to adequately 
manage our cash, debt 
and overall liquidity and 
funding requirements over 
the short, medium and 
long term could negatively 
impact our ability to deliver 
our strategy.
Link to strategic priorities
  
  
  
Direction of travel – 
Our ability to generate and 
manage our cash, control 
expenditure and other expenses 
underpins our ability to repay 
debt and fund working capital 
investment.
	
– Maintenance of cash reserves and equivalents, together with 
access to undrawn revolving credit facilities.
	
– Broader working capital management to continually improve 
cash flow and reduce reliance on bank facilities, while meeting 
our risk-appetite metrics.
	
– Frequent engagement and dialogue with the market and rating 
agencies.
	
– Through our Profit Improvement and Capex Committees, there is 
ongoing scrutiny and challenge of discretionary expenditure and 
capital spending.
	
– Treasury operations are managed and monitored in line with a 
Board-approved Treasury Policy.
	
– Close monitoring and stress-testing of projected cash, debt 
capacity and overall liquidity, including sensitivity analysis, to 
assess the impact of the changing economic environment.
Assessment of the going 
concern assumption 
The business has maintained a strong 
liquidity position throughout the year. 
As at the balance sheet date, the Group 
had a total of £150m in an undrawn 
Revolving credit facility (“RCF”), along with 
£309m readily available cash held on the 
balance sheet (note this excludes the cash 
that left the Group following the demerger 
of THG Ingenuity). 
Net debt at 31 December 2024 was 
£346m (31 December 2023: £563m), 
with net debt of £304m (£215m on a pre 
demerger basis adjusting for the cash held 
within THG Ingenuity) (31 December 2023: 
£218m) before the inclusion of IFRS 16 
lease liabilities that mature over a period of 
up to 25 years. 
Post year end, On 4 April 2025 the 
Company announced the completion 
of its debt refinancing through to 2029. 
As part of a plan to delever, an ‘amend 
and extend’ refinancing was agreed that 
reduced the Term Loan B from €600m to 
€445m with maturity extended by three 
years to December 2029. The Term Loan 
A was partially repaid with a final stub 
of £35m maturing in October 2025. The 
undrawn RCF totals £150m and has also 
been extended to 2029. The reduction 
in facilities was partially funded by the 
equity placing and equity raise referred to 
above. The demerger of THG Ingenuity will 
materially reduce the cash outflows of the 
Company with substantial reductions in 
lease commitments (c. £20m per annum) 
and capex requirements, which in turn 
mean that the Group requires smaller 
banking facilities. 
Additional liquidity was also obtained 
through asset backed lending facilities. 
There are no key covenants attached to 
the Term Loan B or Term Loan A facilities 
which are drawn down. Covenants 
attached to the RCF are linked to net 
debt leverage and only become effective 
when the facility is drawn above 20%, 
which is not anticipated to occur on test 
dates (biannually). 
This covenant requires the Group to 
maintain the ratio of net debt over 
adjusted EBITDA to below 4.50 – 3.50 
(over the course of the term), which is 
reviewed regularly, although as noted the 
facility is not drawn. This facility provides 
the Group liquidity optionality to manage 
seasonal working capital movements. 
These covenants are effective from 
31 December 2025, prior to this the 
existing covenants remain in place (gross 
debt over adjusted EBITDA below 7.60 
only in respect of the RCF). 
The going concern assessment period 
is the twelve months from the date of 
this report to 30 April 2026. In order to 
satisfy the going concern assumption, 
the Directors of the Group review its 
Budget periodically, which is revisited 
and revised as appropriate in response to 
evolving market conditions. The Directors 
have considered the Budget and forecast 
prepared through to 30 April 2026.
Refer to the Viability statement for 
further information on the stress test 
scenarios that have been applied to the 
Group’s forecast.
Going concern statement 
As a result of the analysis performed, 
including potential severe but plausible 
downside scenarios, the Board believes 
that the Group is able to adequately 
manage its financing and principal 
risks and that the Group will be able to 
operate within the level of its facilities 
and meet the required covenants for the 
going concern assessment period. Based 
on the above activity, the Directors are 
satisfied that it is appropriate to prepare 
the financial statements of the Group on 
a going concern basis. 
Viability statement 
The Directors have voluntarily adopted 
the UK Corporate Governance Code, 
in which the Directors are required to 
issue a Viability Statement declaring 
whether they believe the Group is able 
to continue to operate and meet its 
liabilities for the period to December 
2027, taking into account its current 
position and principal risks. The Directors 
assessed the prospects of the Group 
by reference to its current financial 
position, its recent and historical financial 
performance, its forecasts for future 
performance, its business model (pages 
3, 8 and 9, 14 to 23), strategy (pages 
10 and 11) and its principal risks and 
mitigating factors (pages 74 to 81). 
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Additional Information

Strategic Report
Viability assessment period 
In considering the viability of the Group, 
the Directors felt that an appropriate 
period of time was the three-year 
period between 31 December 2024 to 
December 2027 over which to assess 
the Group’s prospects. This is consistent 
with the Group’s business model and 
strategic planning period approved by the 
Board. A roll forward from the three year 
assessment period is performed for the 
purposes of impairment. 
The Group has applied financial 
modelling to the assessment of going 
concern and viability to assess the base 
case and apply stress testing. 
The base case 
The Group’s strategic planning cycle 
includes an annual Budget process, 
which is reviewed by the Board. This 
planning process involves modelling 
under a series of assumptions. Severe 
but plausible downside scenarios were 
also modelled setting out impacts of a 
combination of the principal risks, as 
well as a reverse stress test to identify 
what would be required to either breach 
covenants or run out of liquidity. This 
process is led by the Group CFO and 
Deputy Group CFO along with the Board 
and Chair and CEO providing further 
direction to align strategic initiatives. 
Forecasts have been prepared on a 
divisional level. The Directors of the 
Group review its Budget periodically, 
which is revisited and revised as 
appropriate in response to evolving 
market conditions. 
In considering the Group’s financial 
position the Directors have considered: 
	
– Expected future growth of trading 
businesses;
	
– Margins expected to be achieved in 
the future; and
	
– Wider market and industry specific 
factors. 
There is sufficient liquidity throughout the 
forecast period in respect of the base 
case. This is even before any mitigating 
actions which could be implemented 
by management and excludes a full 
drawdown of the RCF facility.
Stress tests 
Several stress test scenarios have been 
applied to the Group’s forecast, including 
but not limited to: 
	
– THG Beauty revenue declines by 10%; 
and
	
– THG Nutrition revenue declines by 15%.
A severe but plausible downside 
modelled the impact of all scenarios 
above occurring simultaneously. 
From this scenario, the Directors have 
assessed two key metrics to ensure that 
the Group has the ability to continue 
to trade, alongside complying with its 
banking facilities.
	
– Cash headroom: The Group’s forecast 
shows material cash headroom, that 
management are confident give the 
Group the ability to continue to trade 
and capitalise on market opportunities 
as they develop; and
	
– Leverage (defined as net 
debt/‌adjusted EBITDA). If the Group 
was to draw over 20% of its currently 
undrawn RCF, it would be required to 
maintain a leverage ratio of less than 
4.50 – 3.50 times at the testing dates 
of 30 June and 31 December. The 
forecasts reviewed suggest that while 
the facility is not required, if it were 
there would be enough headroom to 
satisfy this covenant. 
The Directors note that while the wider 
global economy is suffering as a result 
of high inflation and various global 
recessions, the Group has a number 
of mitigating actions available to it 
such as reducing its fixed cost base, 
reducing stock levels and reduction in 
new customer marketing investment 
which are not factored in to the scenario 
above but would provide additional 
cash headroom in the event of a further 
declining in sales and depressed 
margins.
Reverse stress test 
A reverse stress test was modelled to 
identify the point at which liquidity is 
exhausted. The model would have to 
see a significant decline in revenue and 
margins compared with the stress test 
set out above. 
Such a scenario, and the sequence 
of events which could lead to it, is 
considered to be extremely remote. 
Whilst the occurrence of one or more of 
the principal risks has the potential to 
affect future performance, none of them 
are considered likely either individually 
or collectively to give rise to a trading 
deterioration of the magnitude indicated 
by the reverse stress testing and to 
threaten the viability of the Group over 
the assessment period.
Assessment of viability 
In making the Viability Statement, 
the Board, supported by the Audit and 
Risk Committees, carried out a robust 
assessment of the Group’s viability, 
principal risks and uncertainties 
facing THG for the next three years, as 
described on pages 74 to 81, which could 
impact the business model taking into 
account:
Factor 
Stress test scenarios involving a 
depression in revenue and margins within 
THG Nutrition and THG Beauty have been 
run together to show an unlikely but 
plausible worst case downside scenario 
including an assessment of the Group’s 
longer‑term prospects. We anticipate 
that these scenarios would include any 
further uncertainties that may come from 
the impact of the current macroeconomic 
with high inflation and various global 
recessions. 
Link to principal risks
Note associated potential impacts were 
considered within the following principal 
risks review.
The worst case scenario outlined above 
did not include any mitigating actions 
available. There are a number of actions 
that management would take to protect 
working capital and strengthen the 
balance sheet if any of the scenarios 
outlined above were encountered as 
included above (See Stress test). 
Based upon the assessment of the 
sensitivity built into the scenarios tested, 
the Directors confirm that they have a 
reasonable expectation that the Group 
will be able to continue in operation to 
meet its liabilities as they fall due over 
the period, up until December 2027. 
This includes the repayment in full of the 
Term Loan A banking facility (£35m due 
in Q4 2025). 
Approval of Strategic Report
This Strategic Report was approved and 
issued by the Board and signed on its 
behalf by
Matthew Moulding
Executive Director and 
Chief Executive Officer
28 April 2025
Risk management and informed decision-making continued
Governance
Contents
84	
Corporate Governance Report
94	
Audit Committee Report
100	
Risk Committee Report
102	
Nomination Committee Report
106	
Related Party Committee Report
108	
Sustainability Committee Report
110	
Directors’ Remuneration Report 
124	
Directors’ Report
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Governance
Financial Statements
Additional Information
82
THG PLC Annual Report and Accounts 2024

Governance
 
Code compliance
The Board recognises the importance 
of strong corporate governance and 
the value of establishing a robust 
governance framework which underpins 
the successful delivery of the Group’s 
strategic aims and objectives. 
Accordingly, since Admission and prior 
to its transfer to the ESCC category, the 
Company elected to report against the 
2018 Code despite its application being 
mandatory for only those companies 
with an ESCC-category classification 
(previously premium-listed issuers).
With the exception of one 
departure which was rectified when 
non‑independent NED Iain McDonald 
stood down from the Board in 
March 2024, the Company complied 
in full with the 2018 Code during the 
reporting period (as detailed within 
the Corporate Governance Statement 
which follows). Upon this Board change, 
an equal balance of independent and 
non‑independent Directors (excluding the 
Independent Chair) was achieved and, in 
turn, alignment with Code Provision 11. 
Board composition
As anticipated, the search to identify 
suitable candidates to further enhance 
Board composition remained a key 
priority of the Nomination Committee 
(and the Board collectively) throughout 
2024, with an ongoing focus on the 
need to ensure that the Board is, at 
all times, appropriately constituted to 
drive long‑term, sustainable growth 
through delivery of the Group’s strategy 
(with specific reference to its collective 
balance of skills, knowledge and 
experience). 
Accordingly, and as highlighted in last 
year’s Corporate Governance Report, not 
only must we identify potential Board 
candidates who demonstrate the broader 
knowledge and experience expected 
of plc directors, but such candidates 
must possess the necessary skill sets to 
both oversee the successful delivery of 
THG’s strategic aims and objectives and, 
more generally, support its ongoing plc 
evolution. 
As I have previously confirmed, the 
ongoing review and enhancement of our 
Board membership must therefore be a 
planned, ordered and sequential process, 
which ensures both the continuity of 
Board effectiveness and the successful 
recruitment of candidates who satisfy 
the aforementioned criteria.
The promotion of diversity also 
remains a key consideration in all 
Board appointments, as evidenced 
by the search parameters of the NED 
recruitment exercise which took place 
during 2024. While discussed in further 
detail within the Nomination Committee 
Report, the search criteria reflected 
the importance of promoting diverse 
and inclusive Board membership and 
recognised that further progress was 
required to achieve full compliance with 
the FCA’s diversity targets and also meet 
the Group’s own EDI goals. 
Following non-independent NED Iain 
McDonald stepping down from the 
Board on 31 March 2024, and John 
Gallemore resigning from the Board 
and as COO with effect from completion 
of the demerger of THG Ingenuity on 
2 January 2025, we were delighted 
to welcome Milyae Park onto the 
Board as an independent NED on 
28 January 2025. 
Milyae is regarded as a key addition to 
our leadership team and it is particularly 
pleasing that upon making this 
appointment the Company achieved 
full compliance with the FCA’s diversity 
targets i.e. from 28 January 2025 and up 
to the date of this Corporate Governance 
Report, one of our four senior Board 
positions has been held by a woman 
(noting that Sue Farr has been the SID 
since her appointment to the Board 
on 24 April 2023), over 40% of the 
individuals on our Board are women and 
the Board now comprises one Director 
from a minority ethnic background. 
Further information on these Board 
changes can be found within this 
Corporate Governance Report and the 
Nomination Committee Report. 
The year ahead
We consider that the governance 
and Code improvements which took 
place during 2024 both reinforce the 
Company’s stated commitment to evolve 
its governance framework and practices 
and evidence the significant progress 
which has been made by the Company 
in the period since Admission. 
However, noting that the Company has 
only recently transferred to the ESCC 
category, there will be a continued focus 
on reviewing and enhancing, where 
appropriate, corporate governance 
arrangements within the organisation 
to ensure the Board’s commitment to the 
principles of good corporate governance 
is appropriately upheld and THG’s 
governance framework remains suitably 
mature and robust for a company 
included within the FTSE UK Index Series. 
Such arrangements will also be viewed 
through the lens of the new 2024 
Code which is applicable to the current 
financial year and subsequent years. 
Notably, updated Terms of Reference 
for each of our Board Committees were 
approved by the Board in December 
2024 and adopted with effect from 
1 January 2025, reflecting the provisions 
of the 2024 Code and the associated 
FRC guidance.
We once again look forward to 
welcoming and meeting with 
Shareholders at the forthcoming AGM, 
details of which can be found within the 
Notice of Meeting. We consider this a key 
opportunity to engage with our primary 
stakeholder base and a suitable forum 
within which ongoing and constructive 
dialogue can take place.
Charles Allen
Lord Allen of Kensington. CBE
Independent Chair
28 April 2025
Corporate 
Governance Report
Dear Shareholders,
Welcome to the Company’s Corporate Governance Report 
for the 2024 financial year. 
When I joined THG in March 2022 I was given a clear mandate 
to improve governance and transparency and strengthen the 
Board by enhancing its independence and diversity. While 
we are pleased with the significant progress which has been 
made in these areas, and the other corporate governance 
enhancements which have been implemented, we recognise 
that we must continue to monitor the Company’s governance 
framework to ensure its evolution is appropriate for an 
organisation of the size, nature and stage of development 
of THG. 
Indeed, in the lead up to the Company’s transfer to the 
ESCC category of the Official List on 6 January 2025, the 
Company’s governance infrastructure was subject to detailed 
consideration to ensure the appropriate arrangements were in 
place to support the transition from its voluntary adherence to 
certain ESCC-category standards of corporate governance to 
compulsory adherence.
Corporate Governance 
Statement 
The Company recognises the value 
of committing to the principles of 
good corporate governance and 
establishing a robust governance 
structure which supports the 
long‑term growth and development 
of the Group and promotes 
sustainable value creation for 
Shareholders. Therefore, in the 
period between Admission and the 
UK listing regime reforms coming 
into effect on 29 July 2024 (the 
“Effective Date”), the Company 
elected to report against the 2018 
Code despite this being mandatory 
for only premium‑listed issuers.
On the Effective Date the Company 
automatically migrated from its 
standard-listed classification into 
the new Transition category of the 
Official List and continued to monitor 
its compliance against the 2018 Code 
on an elective basis. On 6 January 
2025 the Company transferred to 
the ESCC category of the Official List, 
at which point reporting against the 
2024 Code became mandatory.
The Company complied in full with 
the 2018 Code during 2024, aside 
from a departure from Code Provision 
11 in the period from 1 January 2024 
to 31 March 2024 when only four 
of the nine Directors then in office, 
excluding the Independent Chair (as 
required by the Code), were deemed 
to be independent. However, this 
Code departure was rectified when 
non‑independent NED Iain McDonald 
stepped down from the Board on 
31 March 2024.
As at 31 December 2024, and in 
alignment with Code Provision 11, 
at least half the Board, excluding 
the Independent Chair, were 
independent NEDs i.e. Gillian Kent, 
Dean Moore, Sue Farr and Helen 
Jones. This remains the position 
as at the date of this Corporate 
Governance Report, with independent 
NED Milyae Park also having joined 
the Board on 28 January 2025 (and 
noting that John Gallemore resigned 
from the Board and as COO on 
2 January 2025).
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Additional Information

Governance
Charles Allen, Lord Allen of Kensington, CBE, Independent Non‑Executive Chair
Matthew Moulding, Executive Director & CEO
Damian Sanders, Executive Director & CFO
Sue Farr, SID
Charles has a depth of corporate experience across a number of 
sectors, including finance, media, hospitality and retail, and, having 
played a key role in the creation of ITV, is recognised for his significant 
contribution to the television industry. Previous positions include chief 
executive of Granada Group plc and ITV plc and chair of Granada Media 
plc, EMI Music, Endemol and The British Red Cross. Charles has also 
served on the boards of Tesco plc, Virgin Media and Get AS and as a 
senior adviser to Goldman Sachs and chief adviser to the Home Office. 
Charles was vice chair of the London 2012 bid company, non-executive 
director of the London Organising Committee of the Olympic and 
Paralympic Games and chair of the 2002 Manchester Commonwealth 
Games. In 2002 he was awarded a CBE for his services to Sport and 
Community and in 2012 he was appointed a Knight Bachelor for his 
services to the 2012 Olympic and Paralympic Games. Charles received 
the Freedom of the City of London in 2006 and in 2013 was awarded a 
peerage and now sits on the Labour benches. 
Matthew has been instrumental in THG’s growth, leading its evolution 
from an entertainment reseller to a global ecommerce technology 
group. Prior to founding THG, he served an eight-year term as chief 
financial officer of 20:20 Mobile (the Distribution Division of the 
Caudwell Group) before leading its sale to private equity for £365m. 
Matthew studied Industrial Economics at the University of Nottingham 
before qualifying as a chartered accountant with Arthur Andersen in 
1998. His deep ecommerce knowledge and insight, combined with 
his proven entrepreneurial skills, ensure Matthew is well-positioned 
to drive THG’s strategic direction and objectives while working in 
alignment with its Shareholder base.
Damian is a member of the Institute of Chartered Accountants in 
England and Wales and was a Senior Audit Partner at Deloitte LLP 
for over 20 years. He has extensive knowledge of the retail and 
technology sectors and has acted as an adviser and corporate 
governance specialist to a number of international listed companies. 
Damian brings considerable expertise to the Board across audit, 
accounting, commercial and risk matters and also business strategy. 
His strong financial background, depth of advisory experience and 
knowledge of the Group acquired during his two-year tenure as a NED, 
including serving as interim SID and as a chair/member of various 
Board Committees, make him well qualified to serve as CFO.
Having enjoyed an executive career spanning a number of senior 
marketing and communication positions in both agency and private 
and public sector organisations, Sue brings comprehensive marketing, 
branding and corporate communication knowledge and expertise to the 
Board. Former roles include Marketing Director at the BBC, Corporate 
Affairs Director at Thames Television, Communications Director at 
Vauxhall Motors and director of Chime Communications plc. Sue has 
previously served as senior independent director of British American 
Tobacco p.l.c. and as a non-executive director of Accsys Technologies 
PLC, Dairy Crest plc, Lookers plc, Millennium & Copthorne Hotels plc and 
New Look. She is also a former trustee of the Historic Royal Palaces and 
former chair of both The Marketing Society and the Marketing Group of 
Great Britain. Sue was awarded an Honorary Doctorate by the University 
of Bedfordshire in 2010.
Read full 
biographies
Our Board
A
Audit
N
Nomination
RP
Related Party
Rem
Remuneration
R
Risk
S
Sustainability
Board Committee membership key: 
Edward Koopman, NED
Gillian Kent, Independent NED
Dean Moore, Independent NED
Helen Jones, Independent NED
Milyae Park, Independent NED
Edward was a founding partner of Electra Partners/Cognetas Private 
Equity (now known as Motion Equity Partners LLP) and previously a 
Manager at Bain & Company, having worked in investment banking 
at both Baring Brothers and BNP Paribas. He is a member of the 
Leadership Council of Sofina, a family-controlled investment company 
listed on Euronext Brussels, investing patient capital in growing 
companies. Edward holds a degree from Ecole de Management de 
Lyon (“EM Lyon”) Business School and brings a wealth of knowledge 
to the Board through his international business experience and 
well‑honed management skills.
Gillian has had a far-reaching career in software, internet, digital media 
and mobile technology businesses and formerly held various senior 
roles at Microsoft, including Managing Director MSN UK. Both here 
and in other roles, including as chief executive officer of the real estate 
portal Propertyfinder, she established her expertise in building markets 
and brands for products and services. Gillian previously served as a 
non-executive director of Ascential plc, NAHL Group PLC, Pendragon 
PLC and Dignity plc and as a director of Portswigger Ltd., a leading 
software solution company within the web security industry. Gillian’s 
expansive executive career and broad plc experience serve to enhance 
the knowledge base and overall skill sets of the Board.
Dean is a chartered accountant and, with over 35 years of public 
company experience, brings a depth of City and finance knowledge 
to the Board, together with significant expertise in the financial 
services and retail sectors. Dean was previously chief financial 
officer of N Brown Group plc, T&S Stores PLC and Graham Group plc; 
interim chief financial officer of Cineworld Group plc and Dignity plc; 
senior independent director of Cineworld Group plc and Volex plc; 
and non‑executive chair of Tuxedo Money Solutions Limited. Dean 
is a skilled and experienced financial professional who possesses 
wide‑ranging technical, business and people expertise which is 
founded upon a commercially oriented outlook.
Helen has enjoyed a successful executive career building premium 
food and beverage brands across FMCG, retail and multi-site 
hospitality, gaining over 35 years of invaluable marketing, branding 
and operational experience in consumer-focused businesses. Former 
positions include senior independent director of the Halfords Group 
plc and vice chair of the Ben & Jerry’s Independent Board of Directors 
USA, a role she undertook after having led the expansion of the 
brand across Europe with Unilever. Helen brings a wealth of business 
transformation and people/customer-centric skills to the Board, 
underpinned by a results‑focused approach.
Milyae has extensive experience in the consumer, retail, technology 
and financial services sectors, having worked as both an executive and 
adviser in digital and commercial transformation and growth in more 
than 40 countries. After an early career as a qualified accountant with 
PwC in Silicon Valley, Milyae joined Goldman Sachs on Wall Street as an 
investment banker. She subsequently moved to Accenture where she 
became a Partner in its EMEA M&A and Strategy practice, before serving 
as both a Business Development Director and a Commercial Director at 
Tesco, latterly joining Marks & Spencer as the Director for Europe. Milyae 
is a former Governor of the London Museum and the former chair of its 
Trading Board. Milyae holds an MBA from Wharton.
Date of appointment
22 March 2022
Key external appointments
	
– Chair of Balfour Beatty plc
	
– Chair of Classic FM
	
– Chair of the Invictus Games Foundation 
	
– Senior non-executive director of Global 
Media & Entertainment Limited
	
– Advisory chair of Moelis & Company
Board Committee membership
N  (Chair)
Date of appointment
24 June 2008
Key external appointments
None
Board Committee membership
n/a
Date of appointment
24 January 2023 (having previously served as 
an independent NED from 17 November 2020)
Key external appointments
	
– Senior independent director of Victorian 
Plumbing Group plc
Board Committee membership
n/a
Date of appointment
24 April 2023
Key external appointments
	
– Non-executive director of Helical plc 
	
– Non-executive director of Ebiquity plc
Board Committee membership
A    N    RP  (Chair)   Rem    R    S  (Chair)
Date of appointment
3 May 2016
Key external appointments
	
– Director of Sofina Capital
	
– Director of Nuxe Group
	
– Director of Grupo Proeduca
Board Committee membership
n/a
Date of appointment
15 September 2022
Key external appointments
	
– Non-executive director of Marlowe PLC
	
– Non-executive director of Mothercare plc
	
– Non-executive director of SIG plc
Board Committee membership
A    N    RP    Rem    R  (Chair)
Date of appointment
15 September 2022
Key external appointments
	
– Interim chief financial officer of De La 
Rue plc
	
– Non-executive director of Griffin Mining 
Limited
Board Committee membership
A  (Chair)   RP    Rem    R
Date of appointment
21 June 2023
Key external appointments
	
– Non-executive director of Fuller, Smith & 
Turner PLC
	
– Non-executive director of Premier Foods plc 
	
– Non-executive director of Virgin Wines UK plc 
Board Committee membership
A    RP    Rem  (Chair)   R
Date of appointment
28 January 2025
Key external appointments
	
– Non-executive director of Alliance Witan PLC
	
– Non-executive director of Fidelity European 
Trust PLC
	
– Non-executive director of Faber and Faber Ltd. 
Board Committee membership
n/a
Corporate Governance Report continued
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Financial Statements
Additional Information

Governance
Corporate Governance Report continued
Governance overview
The primary role of our Board is, as detailed within the Code, to promote the long-term, sustainable success of the Company, 
generating value for Shareholders and contributing to wider society. This responsibility underpins all Board discussions and 
decision‑making processes and is one which the Board seeks to discharge through the successful delivery of the Company’s 
strategic priorities which, in turn, derive from its stated purpose “to create iconic retail experiences in the beauty, health and wellness 
markets”. This purpose, determined with reference to the diversity of the Company’s stakeholder base, has been articulated to guide 
a strategy which aims to deliver long-term, sustainable growth, while promoting environmental and social responsibility. 
The Board oversees THG’s strategic aims and objectives and promotes an entrepreneurial and values-led culture which is predicated 
upon the core values of ambition, collaboration, innovation, decisiveness and leadership, which, collectively, have been formulated to 
support the successful delivery of the Company’s strategic priorities. Further information on THG’s culture and its purpose, vision and 
values can be found within the ‘Our purpose, vision and values’ and ‘Our people’ sections of the Strategic Report.
To ensure the most robust governance framework exists within the Group to support the Board in the proper and effective discharge 
of its core function, a Board-constituted Nomination Committee, Audit Committee and Remuneration Committee were established at 
the time of Admission, together with a Related Party Committee, Sustainability Committee and Risk Committee (the latter two being 
established during 2021). Further information on the role, composition and activities of each of these Board Committees can be found 
within the respective Board Committee Report.
The Company’s governance structure during 2024 was as follows (and remains so as at the date of this Corporate Governance Report):
Board responsibilities
As required under the Code, a formal Schedule of Matters Reserved to the Board (“Schedule of Reserved Matters”) has been 
published on the Company’s corporate website detailing the Board’s key responsibilities and those items of business (including 
certain strategic, financial reporting and corporate and capital structure matters) which are expressly reserved for the Board’s 
collective consideration, oversight and/or approval (as appropriate). 
Under the terms of this Schedule of Reserved Matters, ultimate responsibility for the management of risk within the Group rests 
with the Board which is required to, amongst other matters, monitor the Group’s risk management and internal control systems 
(including financial, operational and compliance) and, at least annually, review their effectiveness. 
In discharging such risk management responsibilities (which also include approving organisational risk appetite statements and 
undertaking a robust assessment of the principal and emerging risks facing the Group), the Board was supported during 2024 
by the Audit Committee and the Risk Committee (the activities of which are contained within the respective Board Committee 
Reports). 
Full details of the Group’s risk management framework, risk appetite and risk identification process (including in respect of 
principal and emerging risks and the management/mitigation thereof) can be found within the ‘Risk management and informed 
decision making’ section of the Strategic Report. This section includes confirmation that, during 2024, the Board (assisted, as 
appropriate, by the Audit Committee and the Risk Committee) reviewed the effectiveness of the risk management framework and 
internal control systems and identified no instances of significant control failings or weaknesses.
Board
Chair: Charles Allen
Remuneration 
Committee
Chair: 
Helen Jones
Sustainability 
Committee
Chair: 
Sue Farr
Executive Leadership Team
	
– Executes delivery of agreed strategic objectives
	
– Oversees the day-to-day management of Group operations
	
– Provides regular Board updates on operational performance
Audit 
Committee
Chair: 
Dean Moore
Related Party 
Committee
Chair: 
Sue Farr
Nomination 
Committee
Chair: 
Charles Allen
Risk 
Committee
Chair: 
Gillian Kent
Independent Chair
Charles Allen
	
– Provides leadership to the Board 
	
– Facilitates constructive Board relations and the effective 
contribution of all NEDs
	
– Chairs Board meetings and promotes a culture of openness 
and debate 
	
– Ensures effective and ongoing communication with 
Shareholders and other stakeholders 
	
– Sets the agenda for Board meetings, in conjunction with the 
Company Secretary, and ensures Directors receive accurate 
and timely information
Chief Executive Officer
Matthew Moulding
	
– Provides leadership to the Executive Leadership Team and 
Senior Management
	
– Oversees the day-to-day management of Company and 
Group business
	
– Determines the strategic direction and business objectives 
of the Group
	
– Oversees the effective implementation of Group strategy, 
with the support of Senior Management
	
– Engages with key Shareholders and stakeholders
SID 
Sue Farr
	
– Acts as a sounding board for the 
Chair and supports, as required, in 
the discharge of their duties and 
responsibilities 
	
– Acts as an intermediary for the 
Directors as and when necessary
	
– Available to Shareholders with 
concerns which have not been 
resolved through the normal 
communication channels 
	
– At least annually, meets with the 
NEDs, in the absence of the Chair, to 
appraise the Chair’s performance
Chief Financial Officer
Damian Sanders
	
– Responsible for the Group’s financial matters and 
applicable legislative and regulatory compliance
	
– Works with the CEO to develop strategic objectives 
	
– Monitors the Group’s financial performance
	
– Ensures the Group remains appropriately funded and the 
capital structure is effectively managed
NEDs
Edward Koopman, Gillian Kent, Dean 
Moore, Helen Jones and Milyae Park
	
– Provide active and constructive 
challenge and contribute to the 
development of strategy 
	
– Monitor Executive Director 
performance against agreed 
objectives and ensure robust risk 
management 
	
– Ensure the Board and Board 
Committees fulfil their 
responsibilities and are ably 
equipped to do so
	
– Ensure the Board is balanced and 
appropriate succession planning is 
undertaken, allowing it to provide 
clear and effective leadership across 
the organisation
Company Secretary
James Pochin
	
– Acts as secretary to the Board and 
relevant Board Committees and 
provides the requisite support
	
– Advises the Board on legislative, 
regulatory and governance matters 
	
– Ensures the Board has the 
appropriate policies, procedures 
and resources in place to function 
effectively and align with best 
practice
	
– Assists with communication 
between the Board and 
Shareholders and is responsible for 
annual general meeting organisation
Board composition
Board composition remained subject to consideration throughout 2024 (and up to the date of this Corporate Governance Report), 
with an ongoing focus on the Chair’s stated mandate to refresh and strengthen the Board by improving its independence and 
diversity against the background of the FCA’s diversity targets and the Group’s broader EDI vision and goals. Significant progress 
was made in this regard and the appointment of Milyae Park as an independent NED in January 2025 served to enhance the 
Board’s skill sets and knowledge, further improve overall independence, and also secured compliance with the FCA’s targets that 
at least: (i) 40% of the individuals on the Board are women; and (ii) one Board member is from a minority ethnic background. The 
considerations of, and process followed by, the Nomination Committee in recommending Milyae Park’s appointment are detailed 
within the Nomination Committee Report. 
A summary of the principal responsibilities of Board members and the Company Secretary is as follows:
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Governance
Financial Statements
Additional Information

Governance
Corporate Governance Report continued
The following matrix sets out the key competencies of individual Board members:
Name
UK listed 
plc
Technology/
ecommerce 
Marketing/
branding
Retail 
industries
M&A
Global 
operations
Governance
Finance & 
accounting
Risk 
management
Strategy & 
development
Charles Allen
Matthew Moulding
Damian Sanders
Edward Koopman
Gillian Kent
Dean Moore
Sue Farr
Helen Jones
Milyae Park
Board independence
As previously detailed, the Board 
currently comprises two Executive 
Directors (i.e. the CEO and the CFO) and 
seven NEDs, six of whom (including the 
Chair) are deemed to be independent 
in character and judgement. Following 
due consideration of his individual 
circumstances against Code Provision 
10, NED Edward Koopman is not deemed 
to be independent. Edward Koopman 
was appointed to the Board prior to 
Admission to represent Sofina SA 
(“Sofina”), a major Shareholder. Edward 
Koopman is both an employee of 
Sofina and a member of its Executive 
Committee, although it is highlighted that 
Edward’s continued THG directorship 
is not in a Shareholder-representative 
capacity despite Sofina continuing 
to hold Ordinary Shares following 
Admission.
As the Company has previously 
disclosed, the holding of Ordinary 
Shares by NEDs is not considered to 
impair their independence but is viewed 
as aligning their interests with those 
of Shareholders more generally, and 
thus with the long-term interests and 
success of the Company. Consequently, 
NEDs may purchase Ordinary Shares at 
market value via a broker and facilitated 
by the Company if required. Directors’ 
holdings are set out within the Directors’ 
Remuneration Report.
On an analysis which incorporates the 
strict letter of the Code and excludes the 
Independent Chair, the Code Provision 
11 requirement that at least half the 
Board are independent NEDs was not 
satisfied in the period 1 January 2024 
to 31 March 2024. 
During this period the Board comprised 
three Executive Directors (i.e. the CEO, 
the CFO and the former COO) and seven 
NEDs (including the Chair), two of whom 
were not deemed to be independent i.e. 
Iain McDonald and Edward Koopman. 
However, this Code departure was 
rectified when Iain McDonald stepped 
down from the Board at the end of 
March 2024, resulting in at least half 
the Board, excluding the Independent 
Chair, being independent NEDs in the 
period 1 April 2024 to 31 December 2024 
– namely, Gillian Kent, Dean Moore, Sue 
Farr and Helen Jones. 
Compliance with Code Provision 11 
remains the position as at the date 
of this Corporate Governance Report, 
with John Gallemore having resigned 
from the Board and as COO with effect 
from completion of the demerger 
of THG Ingenuity on 2 January 
2025 and independent NED Milyae 
Park having joined the Board on 
28 January 2025. 	
Directors’ time commitment
Under the terms of their Letters of 
Appointment (“Appointment Letters”), 
and in recognition of Code Principle H 
and Provision 15, NEDs must confirm that 
they have sufficient time to discharge 
the duties and responsibilities incumbent 
upon them as THG Directors and declare 
details of all significant business (and 
other) interests, together with a broad 
indication of the time required for such 
interests. The Board must thereafter be 
kept apprised of any changes to such 
commitments and at least seven days’ 
written notice must be provided to the 
Chair before a NED accepts an additional 
external commitment which may impact 
the time they are able to commit to their 
Board role. 
The Board, in conjunction with the 
Nomination Committee, keeps the time 
commitment expected of, and expended 
by, NEDs under ongoing consideration 
and, as at the date of this Corporate 
Governance Report, is satisfied that 
NEDs’ current external commitments, 
as detailed within their biographies, do 
not compromise their effectiveness or 
performance. 
Appointment Letters provide that, in 
addition to attending standard Company 
meetings (including Board meetings, 
Board Committee meetings and the 
Company’s annual general meeting), 
NEDs are expected to commit sufficient 
time to the appropriate preparation 
ahead of such meetings and, overall, 
devote at least two days per month to 
their role. More generally, NEDs must be 
prepared to commit additional time as 
circumstances require, and particularly 
when the Company is undergoing a 
period of increased activity. 
This was the case during 2024 when 
a number of additional Board meetings 
took place to ensure that due and proper 
consideration was given to, amongst 
other matters, the proposals to transfer 
to the ESCC category of the Official 
List, demerge THG Ingenuity into an 
independent private entity and launch 
the associated equity raise to facilitate 
the demerger. 
Further information on the additional 
Board meetings which took place during 
the reporting period can be found within 
the ‘Board meetings and activities’ 
section which follows.
Board meetings and activities
While ten core Board meetings were 
scheduled to take place during 2024, 
additional meetings were arranged 
on an ad hoc basis to ensure the 
effective consideration and oversight 
of time‑sensitive and key strategic and 
financial performance items, including 
the Company’s proposed transfer to the 
ESCC category of the Official List and the 
proposed demerger of THG Ingenuity into 
an independent private entity (and the 
associated equity raise to facilitate the 
demerger). The Board ultimately convened 
on 20 occasions, with Board member 
attendance set out in the table opposite. 
Director attendance at Board Committee 
meetings is detailed within the various 
Board Committee Reports.
2024 scheduled Board meetings
2024 ad hoc Board meetings
Director
Charles Allen
10/10
10/10
Matthew Moulding
10/10 
10/10
Damian Sanders
10/10 
10/10
Edward Koopman
10/10 
9/10
Gillian Kent
10/10 
10/10
Dean Moore
10/10 
10/10
Sue Farr
10/10 
8/10
Helen Jones
10/10 
10/10
Milyae Park1
n/a
n/a
Former Director
John Gallemore2
10/10 
9/10
Iain McDonald3
3/3
n/a
1.	 Milyae Park was not a Director during 2024 but was appointed to the Board on 28 January 2025.
2.	 John Gallemore was a Director throughout 2024 but resigned from the Board and as COO with effect 
from completion of the demerger of THG Ingenuity on 2 January 2025. 
3.	 Iain McDonald stepped down from the Board on 31 March 2024.
Corporate activity:
	
– Considering and approving:
	
– the sale of the Company’s 
portfolio of luxury goods websites, 
including www.‌coggles.‌com;
	
– the extension of the Company’s 
RCF by 17 months to May 2026; 
	
– the demerger of THG Ingenuity 
into an independent private 
company, to facilitate the 
simplification of THG’s business 
model as a cash generative, global 
consumer beauty and nutrition 
group, with an improved balance 
sheet, capex and cash flow 
profile; and 
	
– the associated, and ultimately 
over-subscribed and upsized, 
equity raise to facilitate the 
demerger of THG Ingenuity by way 
of a placing, subscription and retail 
offer of Ordinary Shares.
Governance:
Ongoing consideration of certain 
governance arrangements within the 
Group in light of:
	
– proposed reforms to the UK’s audit 
and corporate governance framework; 
	
– proposed changes to the 2018 Code, 
and thereafter publication of the 2024 
Code (applicable for financial years 
beginning on or after 1 January 2025) 
by the FRC on 22 January 2024;
	
– the FCA’s ongoing review vis‑à‑vis 
reform of the listing regime and, 
following completion of the review, 
publication of the new UK Listing 
Rules (effective from 29 July 2024); 
and 
	
– following extensive Shareholder 
consultation, overseeing the 
Company’s transfer from the 
Transition category to the ESCC 
category of the Official List, effective 
from 6 January 2025.
Strategy:
	
– Ongoing consideration of the Group’s 
strategic aims and objectives in 
light of, amongst other matters, 
macroeconomic conditions, 
geopolitical uncertainties, high 
inflation and global recessions.
	
– Pursuant to THG’s stated strategy 
to maximise Shareholder value, and 
following extensive Shareholder 
engagement, reviewing potential 
structures to facilitate the demerger 
of THG Ingenuity from the Group.
	
– As part of the Group’s ongoing 
portfolio management to further 
streamline its businesses and 
optimise margin and cash generation, 
overseeing the discontinuation of 
certain THG Beauty territories and 
non-core services.
	
– Overseeing: (i) the major rebrand 
of the Myprotein business (and 
associated transitory disruption); 
and (ii) the launch of Lookfantastic’s 
first flagship retail store as part of 
the Group’s targeted omnichannel 
strategy to enhance brand awareness 
and customer appeal and aid product 
discovery. 
General:
Ongoing oversight of: 
	
– the Group’s market guidance and consensus; and
	
– the progress made against the stated strategies of the individual businesses to return 
to sales growth and rebuild margins, supported by a programme of cost savings and 
strong cash discipline.
In addition to those items of Board business which fall within the reserved parameters of the aforementioned Schedule of Matters, 
certain other key topics were considered by the Board during 2024, including (but not limited to) the following:
Further information on the key discussions and principal decisions taken by the Board during 2024, including relevant stakeholder 
considerations, can be found within the ‘Section 172 Statement: Stakeholder Engagement’ section of the Strategic Report.
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Additional Information

Governance
Corporate Governance Report continued
Conflicts of interest
While it is accepted that NEDs may have 
business interests outside those of the 
Company, Appointment Letters require 
that NEDs do not put themselves in a 
position where their duties to any other 
person, firm or company conflict with 
their duties to the Company or the wider 
Group. A NED must disclose any actual or 
potential conflict of interest to the Board 
as soon as it becomes apparent, and at 
least seven days’ written notice must 
be provided to the Chair before a NED 
accepts an appointment as a director, 
agent, employee or consultant of any 
company or firm engaged in a business 
competing with, or similar to that of, the 
Company or any Group company.
The Group occupies and utilises 
property assets which are owned by 
the Propco Group, which itself is wholly 
owned by the CEO (who is also a major 
Shareholder). As a result of these 
arrangements, the Board‑constituted 
Related Party Committee was 
established to oversee and approve 
Related Party Transactions and provide 
the requisite governance structure 
within which any actual or potential 
conflicts of interest could be considered 
and addressed appropriately. Further 
information on the responsibilities and 
activities of the Related Party Committee 
can be found within the Related Party 
Committee Report.
Board information
Board, and Board Committee, 
documentation continues to be issued 
in advance of meetings via a leading 
third-party governance platform which 
the Company launched following 
Admission. This cloud-based platform 
provides a secure and efficient means by 
which to manage and distribute Board 
information and also serves as a secure 
and centralised document storage 
facility through which information can be 
stored and accessed by Directors on an 
ongoing basis. 
To ensure Directors have sufficient time 
to review and consider documentation, 
papers have typically been issued no 
later than three working days in advance 
of a meeting, although this is currently 
subject to ongoing consideration (as 
discussed further within the ‘Board 
evaluation’ section of the Nomination 
Committee Report).
The monthly Board packs incorporate 
the prior month’s financial results, on 
a Group and individual business basis, 
together with non-financial information 
relating to key areas such as People, 
Investor Relations and Sustainability. 
The meeting agenda (as agreed between 
the Company Secretary and the Chair) 
will also be included, together with the 
minutes of any previous Board meeting(s) 
which will be tabled for approval. 
Following output from recent Board 
evaluations, the timing, format and 
content of monthly Board packs and 
meetings remain key areas of focus 
and, while the Board acknowledges 
the progress which has been made 
to date following previous evaluation 
results, it is recognised that further 
enhancements are required. These items 
are considered further within the ‘Board 
evaluation’ section of the Nomination 
Committee Report.
Board induction and training
A structured onboarding programme 
has been developed for all new Board 
members to ensure they are fully 
aware of the duties and responsibilities 
incumbent upon them as THG Directors 
and Board Committee members. This 
programme includes the provision of 
internal briefing memorandums on key 
regulatory and legislative items, such as 
the UK Market Abuse Regulation, inside 
information and insider dealing, and 
face‑to-face/interactive training and 
update sessions with relevant external 
advisers e.g. legal and remuneration. 
One-to-one sessions will also be 
arranged with Executive Directors 
and members of Senior Management 
to provide a general introduction to 
core areas of the business and its 
operations; more focused sessions may 
subsequently take place to support 
particular interests and/or where new 
Board members request more detailed 
insight. Further, the deep dives which 
take place at scheduled monthly Board 
meetings ensure that NEDs are kept fully 
up to date on key Group and individual 
business matters (including strategic, 
financial and operational issues and 
market challenges and landscape) and 
People and Sustainability items. 
The Company continues to arrange 
membership of the Non-Executive 
Directors’ Association (“NEDA”) for all 
Board members, including Executive 
Directors. 
NEDA is an independent organisation which 
promotes and supports the day‑to‑day 
needs of non-executive directors, at 
all levels (whether aspiring, new or 
experienced), and through this membership 
Directors have access to a comprehensive 
suite of technical knowledge updates and 
a monthly programme of seminars and 
briefings (including networking events). 
Board members therefore have the 
opportunity to refresh and enhance their 
knowledge and skill sets, as they consider 
necessary and on a ‘self‑managing’ basis, 
and the Company is fully supportive of, and 
indeed encourages, Directors’ attendance 
at any events which may be of interest 
to them and/or which address particular 
training needs.
Additionally, and to address the continuing 
professional development needs of the 
Board, on a collective and individual basis, 
the Company’s advisers may attend 
Board meetings to ensure Directors are 
kept suitably apprised of applicable 
legislation, guidance and market practice/
developments and any changes to, and/
or proposals on, the corporate governance 
landscape. In such instances, associated 
briefing papers will also be included within 
Board packs for Directors’ longer-term 
information and reference. 
During 2024 a number of broker updates 
took place to: (i) ensure that Directors 
had the requisite market and operational 
knowledge to oversee delivery of the 
Group’s strategic aims and objectives; 
and (ii) support the Board on key areas of 
strategic focus. Such areas included: (i) the 
reforms to the UK’s listing regime which 
came into effect on 29 July 2024, and the 
subsequent proposal that the Company 
transfer to the ESCC category of the 
Official List; and (ii) the proposal to demerge 
THG Ingenuity into an independent private 
entity, together with potential structures to 
facilitate the demerger and the associated 
equity raise (including market reaction). 
The Company’s legal advisers also attended 
Board meetings to provide support and 
advice in relation to these matters and, in 
advance of the Company’s transfer to the 
ESCC category, undertook a Board teach-in 
session informing Board members of their 
obligations and responsibilities as directors 
of an ESCC-listed company (including 
those incumbent upon them under UK 
Listing Rules 6 to 10 which did not apply 
to the Company prior to the transfer). 
A Board Memorandum was also provided 
which addressed the applicable duties 
and liabilities of directors of an ESCC-listed 
company.
Board effectiveness
In line with Code Principle I, the Company 
remains committed to ensuring that 
the Board, and its Board Committees, 
have the necessary policies, processes, 
information and resources available 
to them to function effectively and 
efficiently. 
The Company Secretary plays a key 
role in this regard, advising on legal, 
regulatory and governance matters 
and providing support and assistance 
to Directors as required. Further, and in 
accordance with Code Principle L and 
Provision 21, the Company has conducted 
formal Board evaluations on an annual 
basis since Admission which have 
considered, amongst other matters, the 
effectiveness of the Board and the Board 
Committees. 
While the output of recent Board 
evaluations is considered in more detail 
within the ‘Board evaluation’ section 
of the Nomination Committee Report, 
results confirm that the Board is 
considered to function in a collaborative 
and effective manner and each Director 
is regarded as making an effective 
contribution.
More generally, Board relations and, 
in turn, effectiveness are fostered 
and nurtured through the informal 
discussions and debates which occur 
outwith the confines of the Boardroom, 
including through the various ad 
hoc conversations which take place 
between the Chair and the NEDs and 
the SID and the NEDs throughout each 
financial year. Such unstructured, but 
ongoing, interaction amongst Board 
members is considered a valuable 
tool via which Board relations are 
cultivated and enhanced, and it is further 
encouraged through, for example, the 
full Board, NED‑only and Board–Senior 
Management dinners which continue to 
become embedded within the annual 
Board planning cycle.
Workforce engagement 
As a people-led business, THG 
continually strives to develop and 
enhance the employee journey and 
workplace culture to ensure an 
environment of inclusivity is promoted 
and all employees have an equal voice. 
Indeed, the continued development 
of, and investment into, EDI initiatives 
throughout 2024 ensured that EDI 
remained high on the agenda as the 
Company seeks to provide a truly 
inclusive and diverse workplace for all 
(further information on which can be 
found within the ‘Our people’ section of 
the Strategic Report). Notably, one of 
the three key priorities under the 2030 
Sustainability Strategy is ‘Empowering 
people and communities’ which affirms 
THG’s people-centric approach – “our 
people are our greatest asset”. 
The Board, and the Company more 
generally, recognise the importance 
of robust and consistent employee 
engagement in seeking to foster a 
thriving and empowered workforce; 
employee engagement therefore 
remained a combined priority focus of 
the People team and the Sustainability 
Committee (falling as it does within 
the scope of the 2030 Sustainability 
Strategy) during 2024 (and remains 
so in 2025). 
While further information on wider 
stakeholder engagement measures 
and progress can be found within the 
‘Section 172 Statement: Stakeholder 
Engagement’, ‘Our people’ and 
‘Empowering people and communities’ 
sections of the Strategic Report, a key 
initiative was the launch of an employee 
engagement survey in March 2024. This 
survey provided employees globally with 
the opportunity to share feedback on all 
aspects of life at THG on an anonymous 
and confidential basis, with a follow-up 
survey taking place in October 2024. 
The output from these surveys is being 
used to better understand the needs, 
preferences and perspectives of the 
global workforce and, in turn, inform 
THG’s People strategy and drive positive 
change throughout the business. 
To ensure Directors are kept fully 
apprised of all material workforce, 
including engagement, matters, a People 
section is incorporated within the main 
deck of monthly Board packs and the 
Chief People Officer, who has ultimate 
oversight of the Group’s workforce 
engagement initiatives, attends monthly 
Board meetings to take questions, 
and report to the Board, on the wider 
People piece. 
As Board Committee updates have 
now been established as a standing 
agenda item at monthly Board 
meetings, this provides the NED 
Sustainability Committee Chair with the 
opportunity to update the full Board 
on relevant workforce engagement 
items. Additionally, the Group’s EDI 
Committee Champions continue to 
play a key engagement role, driving 
general workforce EDI engagement and 
representation while collaborating with, 
and reporting into, Senior Management.
This reporting structure provides for 
the ‘employee voice’ to be heard at an 
appropriately senior level within the 
Group and, with Senior Management 
attending monthly Board meetings, 
further facilitates regular and direct 
Board updates. 
The Board considers that, at the 
present time, the appropriate employee 
engagement arrangements are in place 
to ensure that it understands the views 
of the Company’s workforce and, in 
turn, can appropriately factor their 
interests into Board discussions and 
decision‑making. Such engagement 
mechanisms are kept under ongoing 
review to ensure that they remain 
effective, both from a workforce and 
general stakeholder perspective. 
Further information on how 
engagement strategies positively 
impact decision‑making throughout the 
organisation, including at Board level, 
can be found within the ‘Section 172 
Statement: Stakeholder Engagement’ 
section of the Strategic Report.
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Governance
Audit Committee 
Report
“ The Committee, together with the Risk Committee, continues 
to play a leading role in ensuring the integrity of the Group’s 
financial reporting, overseeing the External and Internal Audit 
functions and monitoring the Group’s control framework. 
In light of the forthcoming changes to Provision 29 of the 
Code, the ongoing evolution of THG’s control environment 
and oversight from the Committee remain key.”
Dean Moore
Chair of the Audit Committee
As Audit Committee Chair, I would like 
to welcome you to the Audit Committee 
Report for the 2024 financial year. I am 
pleased to confirm that, in addition 
to discharging its key reporting and 
controls oversight responsibilities during 
the reporting period, the Committee, in 
conjunction with the Risk Committee, 
oversaw the ongoing evolution of the 
Group’s control and risk management 
framework.
Composition and meetings
In accordance with its Terms of 
Reference, members of the Audit 
Committee are appointed by the 
Board, upon the recommendation 
of the Nomination Committee and 
in consultation with myself, as Audit 
Committee Chair, and they are required 
to possess the skills and experience 
appropriate for such membership. 
The Terms of Reference further provide 
that the Audit Committee must comprise 
at least three independent NEDs, one of 
whom is, where possible, a member of 
the Remuneration Committee, possessing 
recent and relevant financial expertise 
and experience in accounting and/or 
auditing (as determined by the Board), 
and one of whom is a member of the 
Risk Committee. 
Current Audit Committee membership 
therefore satisfies the relevant provisions 
of both the Terms of Reference and the 
Code, comprising four independent NEDs 
who have been deemed to possess the 
knowledge and expertise necessary 
for such membership and all of whom 
are members of the Remuneration 
Committee and the Risk Committee. 
Member attendance at the four meetings 
which took place during 2024 is set out in 
the table opposite and, while attendance 
is restricted to Audit Committee members 
(and any individual entitled to be present 
as an observer), the Terms of Reference 
detail that certain individuals (including 
the CFO, the Director of Risk and Internal 
Audit and the External Auditor’s Lead 
Partner) may be invited, and are expected, 
to attend meetings on a regular basis. 
These individuals may also request a 
meeting of the Audit Committee should 
they consider it necessary or desirable to 
do so. 
Throughout 2024 (and up to the date 
of this Audit Committee Report), the 
Audit Committee Chair (and other Audit 
Committee members as appropriate) 
maintained an ongoing dialogue with 
key individuals involved in the Group’s 
governance, including the Independent 
Chair, the CEO and the Director of Risk 
and Internal Audit. 
Further, in addition to attending all Audit Committee meetings, the External Auditor continued to meet with Audit Committee 
members in the absence of Senior Management and also privately with the Audit Committee Chair, as and when considered 
necessary, to discuss the scope of the audit plan, the remit of the external audit and to challenge, as they saw fit, the findings of 
the audit process, including (but not limited to) any material issues which had been identified, areas of significant judgement and 
the general effectiveness of the process. 
Role and responsibilities 
The Terms of Reference of the Audit Committee provide that its purpose is to support the Board in fulfilling its oversight 
responsibilities by reviewing and monitoring: the independence and effectiveness of internal and external audit functions; the 
integrity of the Group’s financial and narrative statements; and the Group’s internal financial controls, internal controls and, as 
appropriate and in conjunction with the Risk Committee, risk management framework. 
The specified duties and responsibilities of the Audit Committee include, but are not limited to, the following:
	
– monitoring the integrity of the Group’s financial statements, including its half-year financial statements, annual report and 
accounts and preliminary announcements, and reviewing and reporting to the Board on significant financial reporting issues 
and judgements which those statements contain, having regard to matters communicated to it by the External Auditor;
	
– where requested by the Board, reviewing the content of the annual report and accounts and the interim financial statements 
and advising the Board on whether, when taken as a whole, each are fair, balanced and understandable and provide the 
information necessary for Shareholders to assess the Company’s performance, business model and strategy;
	
– assisting the Board with monitoring and reviewing the Group’s internal control systems on an ongoing basis, including 
monitoring material financial, operational and compliance controls;
	
– monitoring and assessing the role and effectiveness of the Internal Audit function in the overall context of the Group’s risk 
management system and the work of the Compliance and Finance functions and the External Auditor; and
	
– reviewing the Group’s procedures for preventing and detecting fraud, its systems and controls for the prevention of bribery and 
the adequacy and effectiveness of its anti‑money laundering systems and controls.
Activities of the Audit Committee
The key areas of review which the Audit Committee considered during the 2024 financial year are summarised as follows: 
Topic
Activity/Review
Financial 
reporting
	
– Reviewed the Annual Report and the final half-year statement, including key accounting judgements, 
materiality and the External Auditor’s report on the interim statements
	
– Reviewed key judgements and estimates in preparation for year-end reporting
	
– Reviewed year-end matters, including the draft Annual Report (and assessed the processes to ensure it is 
fair, balanced and understandable), significant accounting judgements, the draft and final full-year results 
announcement, the Going Concern Statement and the viability model
	
– Considered the impact of climate risks on the financial statements
	
– Reviewed other reports and papers from Senior Management around key accounting judgements and 
transactions and updates relating to the changes to Provision 29 of the Code
External audit
	
– Reviewed EY’s plan for the audit of this Annual Report and the progress of the audit to date
	
– Reviewed EY’s report on the scope of the audit relating to this Annual Report, including key audit risks
	
– Disclosed relevant audit information to the External Auditor and the required evidence in support of it
	
– Reviewed the final report from EY following completion of the audit of this Annual Report
Internal control 
and assurance
	
– Reviewed reports from Internal Audit on assurance and audit work
	
– Reviewed other updates from Internal Audit including the Recommendations Tracker and Whistleblowing 
Updates 
	
– Re-approved the Internal Audit annual plan on a quarterly basis
	
– Reviewed the outputs of the fraud risk assessment
Members and attendance
Committee member
Position
Attendance
Dean Moore
Chair1
4/4
Gillian Kent
Member2
4/4
Sue Farr
Member3
4/4
Helen Jones
Member4
4/4
1.	 Dean Moore was appointed as a member of 
the Audit Committee upon his appointment 
to the Board on 15 September 2022 and 
thereafter assumed the position of interim 
Audit Committee Chair on 24 January 2023. 
He was appointed Audit Committee Chair on 
a permanent basis on 21 July 2023.
2.	 Gillian Kent was appointed as a member of 
the Audit Committee upon her appointment 
to the Board on 15 September 2022.
3.	 Sue Farr was appointed as a member of the 
Audit Committee on 21 July 2023.
4.	 Helen Jones was appointed as a member 
of the Audit Committee on 21 July 2023.
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Additional Information

Governance
Audit Committee Report continued
Significant financial reporting areas
A key role of the Audit Committee is to assess whether the judgements and estimates made by Senior Management are 
reasonable and appropriate. To assist in this assessment, the Finance team provide accounting papers to the Audit Committee 
which detail the financial aspects surrounding key accounting judgements and areas of focus for THG, including all significant 
issues outlined in the table which follows. 
As part of the year-end reporting process, the Audit Committee considered this Annual Report, Senior Management’s papers on 
key accounting estimates and judgements, the going concern and viability review, updates provided by the External Auditor and 
accounting and reporting matters (including representation letters from Senior Management in respect thereof). 
The Audit Committee assessed whether suitable accounting policies had been adopted and the reasonableness of the 
judgements and estimates that had been made by Senior Management. 
Key accounting matters which received particular focus from the Audit Committee during 2024, and relating to the financial 
statements for the period, are as follows:
Area of focus
Audit Committee considerations and actions
Impact on financial 
information and disclosures
Accounting for 
the demerger 
of THG Ingenuity
The Audit Committee reviewed Management’s paper in detail covering the key 
judgements made, being the classification as held for distribution at 31 December 
2024, given the date of the demerger is post year end, and the measurement of the 
dividend liability. 
The Committee focused on the critical assumptions underpinning the measurement 
of the distribution group (THG Ingenuity) to ensure the fair value disclosed was 
appropriate and in line with accounting standards. The Committee agreed with 
Management’s judgements.
The Audit Committee has reviewed the financial statement disclosures.
The Discontinued 
operations note 12.2 
is included within the 
consolidated financial 
statements.
Accounting 
for platform 
development 
costs
THG incurred £50m in respect of additions to the platform in 2024. The carrying 
value is included within the held for distribution group at 31 December 2024 and 
totalled £118m. Management’s judgement is applied regarding which projects relate 
to capital spend. This is reviewed with Management on a monthly basis across the 
Finance and Technology teams. 
The Audit Committee reviewed and acknowledged the controls in place, including 
review and challenge as to the scope and extent of time capitalised.
The Intangible assets 
note 11 is included 
within the consolidated 
financial statements.
Impairment of 
goodwill and 
intangible assets 
for THG Beauty 
CGU
The Audit Committee reviewed Management’s impairment paper in detail and 
challenged key judgements, including terminal growth rate, forecast cash flows and 
discount rate, and concluded these to be appropriate for THG Beauty. 
The Audit Committee has reviewed the financial statement disclosures.
The Intangible assets 
note 11 is included 
within the consolidated 
financial statements.
Presentation and 
disclosure of 
adjusted items 
and APMs
To allow the Audit Committee to assess the policy, presentation and disclosure 
applied, Management presented a detailed category-by-category analysis of adjusted 
items to the Committee in the year. 
The Audit Committee also considered the presentation of APMs throughout 
this Annual Report and whether this enables a clear and fair understanding 
of performance.
This included the separate presentation and APMs of discontinued categories 
consistent with Management actions announced as part of the strategic review.
The conclusion was that the adjusted items policy was appropriate and being applied 
consistently. The Audit Committee concluded that the use of APMs was satisfactory.
The Adjusted items note 
4 is included within the 
consolidated financial 
statements.
Related Party 
Transactions
The Group leases a number of properties from a related party. A Related Party 
Committee is in place to review and approve any transactions in the year. 
The number of leases in place with a related party has significantly reduced 
during 2024.
The Audit Committee has reviewed the related party disclosure within the financial 
statements to ensure this gives a true and fair view. This has included a review of 
whether there are any additional related parties outside of those already identified due 
to Board appointments and shareholdings in the year. 
The Audit Committee satisfied itself that there were no additional related parties that 
had not already been identified but noted that following the demerger THG Ingenuity 
would be recognised as a related party within the FY25 financial statements. The Audit 
Committee also approved the disclosure for inclusion within the financial statements. 
More details on related 
parties are included 
within the Related Party 
Committee Report. 
Related party details are 
included within note 27 
within the consolidated 
financial statements.
Area of focus
Audit Committee considerations and actions
Impact on financial 
information and disclosures
Recoverability of 
the Company’s 
investment in 
subsidiaries
The Audit Committee reviewed the judgements made by management in reviewing 
the recoverability of the investment in subsidiary undertakings of £557.9m taking 
into account the results of the Group goodwill impariment testing, the amount of the 
parent company’s loans and receivables from subsidiaries and external bank debt. The 
Committee focussed on the critical judgements being the DCF calculations used within 
the goodwill impairment review. The conclusion was that given the changes in the year 
to the recoverable amount as presented by management, namely the current year 
assessment no longer including THG Ingenuity along with the impact of the current 
year THG Nutrition performance, the impairment of £552.9m proposed by management 
was appropriate.
More details are 
included within note 
5 within the Company 
notes to the financial 
statements.
In addition to these areas the Committee 
also discussed revenue recognition with 
the external auditors and is satisfied 
that revenue has been recognised 
appropriately. 
The preceding table is not a complete 
list of all the Group’s accounting issues, 
judgements, estimates and policies, but, 
in the opinion of the Audit Committee, 
details the most significant items which 
were considered during the 2024 
financial year.
Fair, balanced and 
understandable assessment
At the request of the Board and pursuant 
to its Terms of Reference, the Audit 
Committee has considered whether, in 
its opinion and when taken as a whole, 
the Annual Report is fair, balanced 
and understandable and provides the 
information necessary for Shareholders to 
assess THG’s position and performance, 
business model and strategy. 
THG has established internal controls in 
relation to the process for preparing the 
Annual Report, including the following: 
	
– Senior Management regularly monitors 
and considers developments in 
accounting regulations and financial 
reporting and, where appropriate, 
reflects developments in the financial 
statements. 
	
– The Annual Report is drafted by 
Senior Management, with overall 
coordination undertaken by a member 
of the Finance team and additional 
support provided by external advisers 
to ensure consistency across the 
relevant sections and inclusion of the 
necessary information for Shareholders 
to assess the Company’s position and 
performance, business model and 
strategy. 
	
– Comprehensive reviews of drafts of 
the Annual Report are undertaken 
by Executive Directors and Senior 
Management as part of an internal 
verification process which is carried 
out to ensure accuracy and assess 
whether the Annual Report is fair, 
balanced and understandable. 
	
– The final draft of the Annual Report is 
reviewed by the Audit Committee prior 
to consideration by the Board. 
Following its review, the Audit Committee 
advised the Board that the Annual Report 
was, when taken as a whole, considered 
to be fair, balanced and understandable 
and provided the information necessary 
for Shareholders to assess THG’s position 
and performance, business model and 
strategy. 
The Audit Committee was also satisfied 
that suitable accounting policies 
had been adopted, and appropriate 
disclosures made, within the financial 
statements. 
The Viability and Going Concern 
Statements are set out on pages 81 
and 82 of the Strategic Report.
Risk management 
and internal controls 
While the Board has ultimate 
responsibility for the Group’s risk 
management and internal control 
systems, responsibility for the ongoing 
monitoring and review of these systems 
(including financial, operational and 
compliance controls) is delegated 
to the Audit Committee, which also 
assists the Board in its annual review 
of the effectiveness of these systems 
and determining their adequacy 
(or otherwise). 
The Audit Committee continues to 
work in support of the Board’s risk 
management strategy, in conjunction 
with the Risk Committee as and when it 
is considered appropriate to do so. 
Information on the Group’s risk 
management framework can be found on 
pages 72 to 81 of the Strategic Report, 
together with details of the processes 
and controls which were in place 
throughout 2024 to manage and mitigate 
risk and provide the Board with the 
required assurance that sound systems 
of risk management and internal controls 
exist throughout the Group.	
Internal Audit
The Audit Committee is responsible for 
reviewing and approving the role and 
mandate of the Internal Audit function, 
while monitoring and assessing the 
effectiveness of its work (including in 
the overall context of the Group’s risk 
management systems). 
To ensure the reporting line of the 
Internal Audit function is independent of 
Management and suitably positioned to 
exercise independent judgement, it has 
access to the Audit Committee, as and 
when required, and the Director of Risk 
and Internal Audit has a direct reporting 
line into the Audit Committee Chair. 
When considered necessary or desirable 
to do so, the Audit Committee meets with 
the Director of Risk and Internal Audit, in 
the absence of Senior Management, to 
discuss the effectiveness of the function 
and to consider the actions taken by 
Senior Management to implement 
its recommendations and support 
its workings. 
Internal audit plans include a range of 
financial and non-financial engagements, 
delivered in an assurance or advisory 
capacity. The internal audit plan is risk 
based and due consideration is given to 
each of the following areas during the 
planning process: principal risks; central 
functions; projects and M&A; global site 
audits; and operations and commerce. 
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Governance
Internal Audit continued
Audit engagements were undertaken 
in each of these areas during the 2024 
financial year. The annual internal audit 
plan is subject to detailed review by the 
Audit Committee to ensure alignment 
with key business needs; regular 
progress updates are provided to the 
Audit Committee which oversees and 
approves the scope of the plan on 
a quarterly basis. 
Following due and careful consideration 
of all relevant factors, the Audit 
Committee is satisfied that: (i) the 
Internal Audit function is equipped to 
properly and effectively discharge its 
duties and responsibilities in accordance 
with the relevant professional 
standards for internal auditors; and (ii) 
the internal audit plan itself provides 
appropriate assurances in respect of 
the financial and non-financial controls 
in place to manage and mitigate the 
principal and emerging risks facing 
the business (further details on which 
can be found on pages 72 to 81 of the 
Strategic Report).
Independence, performance 
and effectiveness of the 
External Auditor
The External Auditor confirmed its 
independence and objectivity from THG 
during the 2024 financial year and both 
the Audit Committee and the Board 
are satisfied that the External Auditor 
has adequate policies and safeguards 
in place to ensure its objectivity and 
maintain its independence. 
When assessing the independence of 
the External Auditor, the Audit Committee 
considered, amongst other matters, the 
value of fees received by the External 
Auditor for non-audit services, the 
relationship with the External Auditor as 
a whole, and the annual disclosure from 
the External Auditor in respect of threats 
to its independence and the safeguards 
applied to mitigate such threats. 
In overseeing the External Auditor 
relationship, the Audit Committee 
is responsible for making formal 
recommendations to the Board on 
the External Auditor’s appointment, 
reappointment and removal, and 
in this regard seeks views from 
Senior Management on the quality 
and effectiveness of the external 
audit process. 
The effectiveness of the Lead Partner 
and the External Auditor’s team, and 
their approach to audits, including 
planning and execution, communication, 
support and value, were assessed 
and discussed, and consideration was 
given to whether the External Auditor 
had achieved the agreed audit plan (or 
otherwise explained the reasons for 
any departures from it, including any 
changes in perceived audit risks and the 
work undertaken by the External Auditor 
to address those risks). 
The content of the External Auditor’s 
Board report was also reviewed 
and monitored, together with other 
communications with the Audit 
Committee, in order to assess whether 
there was a good understanding of 
THG’s business and establish whether 
recommendations had been acted upon 
and, if not, the reasons for this. 
As part of the External Auditor 
assessment, the Audit Committee 
considered whether the External Auditor 
had exercised professional scepticism 
and an appropriate degree of challenge 
to Senior Management, particularly on 
key accounting and audit judgements. 
Additional feedback was sought from 
various participants in the process, 
including the CEO, the CFO and the 
Independent Chair, but primarily from 
the Audit Committee itself. 
Overall, the effectiveness of the 
external audit process was assessed 
as performing as expected. The Audit 
Committee concluded that it was 
satisfied with the work undertaken by 
the External Auditor, including adequate 
levels of challenge, during 2024. 
There are independent reporting lines 
from the External Auditor to the Audit 
Committee and the External Auditor is 
afforded the opportunity for sessions 
with the Committee throughout every 
financial year. 
The Audit Committee is also responsible 
for considering and approving the terms 
of engagement with, and remuneration 
of, the External Auditor, in respect of both 
audit and non-audit services, in addition 
to its removal. 
A resolution proposing the reappointment 
of EY was approved by Shareholders 
at the 2024 AGM. When considering 
whether to recommend the 
reappointment of the External Auditor, 
the Audit Committee considers a range 
of factors, including the effectiveness of 
the external audit, the period since the 
last audit tender was conducted and the 
ongoing independence and objectivity of 
the External Auditor. 
The External Auditor has been appointed 
since the 2011 reporting period (to the 
date of this Annual Report), and the Lead 
Partner, Karl Havers, has been in post 
since the start of the audit for the 2021 
financial year. This being so, financial 
year ending 31 December 2025 will 
be the final year that Karl Havers can 
be appointed and the Company is in 
discussions with EY to ensure a smooth 
transition to an appropriate successor. 
While the Audit Committee is aware 
that the initial engagement period for 
a statutory auditor should not exceed 
ten years, the Company tenure is 
counted from 1 January 2021 i.e. the 
first accounting period audited following 
Admission. The Audit Committee 
considers that it would be appropriate to 
conduct an external audit tender by no 
later than 2030. 
The Statutory Audit Services for Large 
Companies Market Investigation 
(Mandatory Use of Competitive Tender 
Processes and Audit Committee 
Responsibilities) Order 2014 did not 
apply to the Company in respect of the 
financial year ended 31 December 2024 
as the Company was not a constituent 
of the FTSE 350 Index. Having entered 
the FTSE 250 Index on 21 March 2025, 
a statement of compliance will, as 
appropriate, be included within future 
Audit Committee Reports. 
Audit Committee Report continued
Fees payable to 
the External Auditor
The Audit Committee has reviewed and 
approved a policy regarding non-audit 
work and fees, in relation to which please 
see note 5 to the Group’s financial 
statements. 
In order to ensure that the provision 
of non-audit services does not impair 
the External Auditor’s independence 
or objectivity, this policy requires that 
the Audit Committee pre-authorises 
any non‑audit work proposed to be 
undertaken by the External Auditor 
or, if required urgently between 
Audit Committee meetings, the Audit 
Committee Chair is empowered to 
provide such authorisation. 
There are certain services which cannot 
be provided by the External Auditor, 
or members of its network, due to the 
possibility that they may compromise 
its independence; it is therefore not 
permissible for the External Auditor 
to provide such services. Non-audit 
services prohibited under independence 
requirements will not be authorised. 
The only non-audit services performed 
during the 2024 financial year related to 
the interim review procedures. The total 
fees were £0.3m, being a 1:6 ratio to 
the audit fees. It is widely accepted that 
such procedures will be completed by 
a group’s auditor. The Audit Committee 
therefore concluded that the objectivity 
and independence of the External Auditor 
would be safeguarded.
Focus for 2025
During the current financial year, the 
Audit Committee will continue to:
	
– oversee both the internal controls 
and governance framework within 
THG to ensure its continued evolution, 
effectiveness and integrity; 
	
– review Senior Management’s 
strategy and monitor the delivery 
of the required control framework 
enhancements in order to comply with 
Provision 29 of the Code which will 
apply to financial years beginning on 
or after 1 January 2026;
	
– oversee the use of technology to 
enhance the operation of controls 
and harness potential opportunities to 
digitalise and automate controls as the 
framework matures further; and
	
– ensure the provision of relevant 
training, development and support 
to all Directors and the Executive 
Leadership Team, particularly with 
respect to applicable new legislation, 
regulation and guidance.
On behalf of the Audit Committee
Dean Moore
Chair of the Audit Committee
28 April 2025
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Governance
Risk Committee 
Report
“The Risk Committee, together with the Audit Committee, 
continues to play a key role in governing THG’s risk 
management and internal control framework. The oversight 
provided by the Committee remains crucial given the 
challenges of the current macroeconomic and geopolitical 
environment, together with the need to ensure the ongoing 
evolution of the framework to establish an appropriate risk 
profile post demerger and in preparation for the forthcoming 
changes to Provision 29 of the Code.”
Gillian Kent
Chair of the Risk Committee
I am pleased to introduce the Risk 
Committee Report for the financial year 
ended 31 December 2024. During this 
period, and up to the date of this Report, 
the Risk Committee continued to operate 
effectively and deliver against its Terms 
of Reference, ensuring a robust and 
effective risk governance framework was 
in operation throughout the Group.
Composition and meetings
As set out in the table opposite, 
membership of the Risk Committee 
throughout 2024 (and up to the date 
of this Risk Committee Report) was in 
alignment with the relevant provisions 
of the Terms of Reference which provide 
that the Risk Committee must comprise 
at least three independent NEDs, at 
least one of whom is a member of the 
Audit Committee and who each have 
the requisite skills and experience 
appropriate for such membership.
In accordance with the Terms of 
Reference, four Risk Committee meetings 
took place during 2024, at appropriate 
times in the financial reporting and 
audit cycle. While only Risk Committee 
members (and any individual entitled to 
be present as an observer) have the right 
to attend Committee meetings, typically 
the CFO, Deputy CFO and the Director of 
Risk and Internal Audit will also be in
attendance, together with the External 
Auditor, and other non-members may be 
invited to attend as and when deemed 
appropriate.
Role and responsibilities
The Risk Committee’s Terms of 
Reference detail the specific duties and 
responsibilities of the Committee and 
clarify that its purpose is to: 
	
– review and monitor the principal risks 
and identify the emerging risks facing 
the Group, the likelihood and impact 
of such risks materialising and the 
way in which such risks are managed 
and mitigated (including the definition 
and execution of a risk management 
strategy and associated risk policies); 
	
– review and monitor the robustness 
of the Group’s risk management 
framework, policies and procedures 
and their fitness for purpose when 
tested against the Board’s risk 
strategy and appetite; and
	
– assist the Board in its oversight of 
risk throughout the Group and advise 
on its overall risk appetite, tolerance 
and strategy (including the principal 
and emerging risks it may be willing 
to accept to achieve its long-term 
strategic objectives).
In fulfilling its purpose, the Risk 
Committee may seek such independent 
professional advice as it considers 
necessary to ensure the proper and 
effective execution of its duties and 
responsibilities, and it may also access 
resources, such as Group Secretariat, 
when other specialist support and 
assistance is required.
Notably, the Risk Committee’s Terms 
of Reference provide that it must work 
and liaise, as necessary, with the other 
Board Committees, including with 
specific reference to the joint delegation 
and division of responsibilities with 
the Audit Committee in respect of risk 
management and internal controls 
(further details on which follow). 
Activities of the Risk Committee
As previously detailed, four scheduled 
Risk Committee meetings took place 
during 2024, while one‑to‑one meetings 
also continued between the Director 
of Risk and Internal Audit and the Risk 
Committee Chair to consider the ongoing 
development, refinement and embedding 
of the Group’s risk management 
framework and associated processes. 
The Director of Risk and Internal Audit 
has open and direct access to the Risk 
Committee at all times, an arrangement 
which is viewed as key in maintaining 
the independence of the reporting line 
between the Director of Risk and Internal 
Audit and Group Risk from that of 
Management.
Additionally, the Risk Committee Chair, 
together with other Committee members 
(to the extent considered appropriate), 
remained in ongoing dialogue with key 
individuals involved in the oversight 
of Group governance, including the 
Independent Chair, to ensure the 
necessary intra-function transparency 
and alignment continued throughout the 
2024 financial year (and up to the date 
of this Risk Committee Report). 
A summary of the key activities 
undertaken by the Risk Committee during 
2024 is as follows: 
	
– oversight of the management, 
reporting and evolution of principal 
and operational risks within the Group 
and application of risk appetite, 
together with the outcome of principal 
risk deep dives;
	
– consideration of principal risk owner 
presentations;
	
– monitoring the identification and 
quantification of emerging risks within 
the Group;
	
– remaining apprised of the changes to 
Code Provision 29 and understanding 
relevant priorities, as applicable to 
the Group’s risk landscape and risk 
management framework;
	
– linked to the foregoing item, 
developing a roadmap, with input 
from appropriate advisers, to ensure 
compliance with applicable disclosure 
requirements at the relevant time;
	
– reviewing the results and remedial 
actions arising from the annual Fraud 
Risk Assessment, together with 
any summary reports of escalated 
incidents and instances of fraud; 
	
– consideration of the role of THG 
Insurance in supporting risk mitigation 
activities; and
	
– review and update of workstreams and 
risks associated with the demerger of 
THG Ingenuity. 
Risk management 
and internal controls 
In accordance with the FRC’s Guidance 
on ‘Risk Management, Internal Control 
and Related Financial and Business 
Reporting’ (September 2014), ultimate 
responsibility for the Group’s systems 
of internal control and risk management 
framework rests with the Board. 
However, pursuant to the provisions 
of the Code and as reflected in its 
Terms of Reference, responsibility for 
the ongoing monitoring and review 
of the Group’s risk management and 
internal control systems (including its 
financial, operational and compliance 
controls) has been delegated to the 
Risk Committee, in conjunction with 
the Audit Committee. 
Included within this delegation of 
responsibility is the ongoing monitoring 
and review of the processes and 
procedures in place to manage and 
mitigate principal risks, identify 
emerging risks and review and assess 
the Group’s risk appetite (including 
associated stress testing), together 
with assisting the Board in its annual 
review of the effectiveness of these 
systems and determining their adequacy 
(or otherwise).
Information on the Group’s risk 
management framework can be found on 
pages 72 to 81 of the Strategic Report, 
together with details of the processes 
and controls which were in place 
throughout 2024 to manage and mitigate 
risk and provide the Board with the 
required assurance that sound systems 
of risk management and internal controls 
exist throughout the Group.
The Viability Statement is set out on 
pages 81 and 82 of the Strategic Report.
Focus for 2025
During the current financial year it is 
anticipated that key areas of focus for 
the Risk Committee will be as follows:
	
– oversight of the risk management 
framework, risk appetite and emerging 
risk processes within THG to ensure 
their continued evolution, effectiveness 
and integrity and the ongoing 
development of the Risk function 
as the Group continues to grow and 
mature; and
	
– remaining updated on the Company’s 
response to changes to Code 
Provision 29.
On behalf of the Risk Committee
Gillian Kent
Chair of the Risk Committee
28 April 2025
Members and attendance
Committee member
Position
Attendance
Gillian Kent
Chair1
4/4
Dean Moore
Member2
4/4
Sue Farr
Member3
4/4
Helen Jones
Member4
4/4
1.	 Gillian Kent was appointed Risk Committee 
Chair upon her appointment to the Board on 
15 September 2022.
2.	 Dean Moore was appointed as a member of 
the Risk Committee on 6 December 2022.
3.	 Sue Farr was appointed as a member of the 
Risk Committee on 21 July 2023.
4.	 Helen Jones was appointed as a member 
of the Risk Committee on 21 July 2023.
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Additional Information

Governance
Composition and meetings
The Nomination Committee’s Terms of 
Reference provide that the Nomination 
Committee Chair must be either the 
chair of the Board or an independent 
NED and, in line with the relevant Code 
Provision, a majority of its members 
must be NEDs who are independent in 
character and judgement and free from 
any relationships or circumstances which 
are likely, or could appear, to affect their 
judgement. 
Membership of the Committee, as set 
out in the table opposite, therefore aligns 
with these requirements; Charles Allen, 
the Nomination Committee Chair, and 
members Gillian Kent and Sue Farr were 
all deemed to be independent upon their 
appointments to the Board (as detailed 
within the ‘Board independence’ section 
of the Corporate Governance Report). 
In accordance with the Terms of 
Reference, two Nomination Committee 
meetings were held during 2024 and, 
while only members are entitled to attend 
Committee meetings, others may attend 
by invitation if considered appropriate 
and necessary e.g. the CEO and/or 
external advisers. 	
Role and responsibilities
The Nomination Committee has 
Board-delegated authority to review 
and evaluate the structure, size and 
composition of the Board, including 
its skills, knowledge, experience and 
diversity, and this was a key focus of 
the Committee during 2024. 
To ensure it is well-placed to exercise 
this authority, the Terms of Reference 
provide that the Committee must remain 
abreast of all strategic and commercial 
issues affecting the Group and the 
markets within which it operates. 
In this regard, relevant insights were 
shared with the Committee, and the 
wider Board, on an ongoing basis 
during the year through, for example, 
incorporation of strategic and market 
updates within Board packs, the regular 
deep dive sessions which took place at 
scheduled monthly Board meetings and 
broker and adviser updates. 
Other mandated duties which were 
considered and discharged by the 
Nomination Committee, as appropriate, 
throughout 2024 included:
	
– identifying a suitable independent 
NED candidate for the approval 
of the Board (discussed in further 
detail in the ‘Board composition and 
independence’ section which follows); 
	
– keeping Board Committee composition 
under ongoing review (discussed in 
further detail in the ‘Board Committee 
composition’ section which follows); 
and
	
– reviewing succession plans to ensure 
the necessary leadership talent 
exists within the Group to effectively 
manage and exploit challenges and 
opportunities which may arise now and 
in the future. 
Activities of the 
Nomination Committee
Board composition 
and independence
The Nomination Committee remained 
mindful of overall Board independence 
and the balance of Executive 
Directors/‌NEDs throughout the reporting 
period, with particular reference to Code 
Provision 11. 
As considered further within the 
Corporate Governance Report, 
the Company’s departure from 
Code Provision 11 was rectified in 
March 2024 when non-independent 
NED Iain McDonald stepped down 
from the Board. Pleasingly, from this 
time at least half the Board, excluding 
the Independent Chair, have been 
NEDs whom the Board considers to be 
independent.
The search to identify suitable 
candidates to enhance the composition 
and diversity of the Board nevertheless 
remained an ongoing focus of the 
Nomination Committee during 2024, 
having regard to, amongst other matters, 
the FCA’s diversity targets (further details 
on which can be found in the ‘Diversity 
and inclusion’ section which follows). 
The Company engaged Audeliss, 
an international search firm which 
specialises in diversity and championing 
change from leadership level, to support 
the Nomination Committee in this 
exercise. Audeliss has no connection with 
the Company or individual Directors.
The parameters of the search reflected 
previous recruitment briefs which 
acknowledged the importance of 
promoting diverse and inclusive Board 
membership but which also sought to 
identify suitably skilled and experienced 
candidates who could be considered the 
‘right THG fit’. 
A robust recruitment process took place 
which included a preliminary desktop/
database review to produce a candidate 
longlist, and this was subsequently 
refined to a shortlist following detailed 
consideration and discussion. In line 
with previous recruitment exercises, the 
Nomination Committee then undertook 
interviews with shortlisted candidates. 
Following extensive deliberations, 
including consideration of required 
experience and skill sets, cultural 
alignment and the benefits which 
a diverse Board can bring to an 
organisation, the Nomination Committee 
recommended the appointment of Milyae 
Park. This appointment was thereafter 
approved by the Board, on the basis of 
merit and as assessed against objective 
criteria and with due regard to the 
promotion of diversity in the Boardroom. 
Milyae is regarded as a key addition 
to the leadership team, bringing 
extensive customer, commercial, digital 
and sustainability expertise to her 
position and a wealth of strategic and 
international capabilities gained from 
leadership and advisory roles in c.40 
countries. Her appointment aligns with 
the Chair’s stated mandate to enhance 
Board composition by improving 
independence and diversity and also 
builds upon the corporate governance 
progress which the Company continues 
to make in its ongoing plc evolution.
Board Committee composition
The Nomination Committee’s Terms of 
Reference provide that it is responsible 
for making recommendations to the 
Board in respect of Board Committee 
membership (in consultation with 
the relevant Board Committee Chair). 
As detailed within the 2023 Annual 
Report, certain updates were made to 
Board Committee composition during 
2023 to ensure applicable membership 
requirements were satisfied (as set 
out within the Code and the Board 
Committees’ Terms of Reference). 
Nomination 
Committee Report
“Acknowledging the benefits which diverse membership 
can bring to Boardroom discussion and organisational 
culture more generally, we were delighted to announce 
the appointment of independent NED Milyae Park in 
January 2025. Milyae’s appointment was the result of a 
detailed recruitment exercise which took place in 2024 
and, notably, with effect from this appointment the Company 
achieved full compliance with the FCA’s diversity targets.”
Charles Allen 
Lord Allen of Kensington, CBE
Chair of the Nomination Committee
I have pleasure in introducing the 
Nomination Committee Report for the 
2024 financial year and updating you on 
the progress which has been made in 
certain areas of Committee focus. 
At the outset, however, I would like to 
convey my gratitude to John Gallemore, 
former Executive Director and COO 
(previously Chief Financial Officer), for 
his commitment to the Company and 
to the Board since co-founding THG 
in 2004; with effect from completion 
of the demerger of THG Ingenuity on 
2 January 2025, John resigned from the 
Board and as COO and joined the board 
of THG Ingenuity as Executive President. 
I would also like to thank former NED 
Iain McDonald for his contribution as a 
Board and Board Committee member 
prior to stepping down as a Director 
on 31 March 2024.
As detailed within the Corporate 
Governance Report, a key focus of 
the Nomination Committee since my 
appointment has been the ongoing 
review of the Company’s leadership to 
ensure it is properly constituted to drive 
Shareholder value creation. 
In considering potential Board 
appointments, we seek to identify 
individuals who understand, and 
can thrive within, a fast-paced, 
entrepreneurial culture; who have the 
broader knowledge and experience 
expected of plc directors; and who 
possess the requisite skill sets to oversee 
the successful delivery of the Group’s 
strategy and, more generally, support the 
Company’s ongoing plc evolution. 
The promotion of diversity is also a key 
consideration in all Board appointments 
as we fully embrace the benefits which 
diverse membership may bring to Board 
discussions and effectiveness. 
I am therefore delighted to report on 
the successful recruitment process 
which was undertaken during 2024 
and which resulted in the appointment 
of independent NED Milyae Park on 28 
January 2025. 
Notably, the Company achieved full 
compliance with the FCA’s diversity 
targets upon Milyae Park’s appointment 
(further information on which is contained 
in the ‘Diversity and inclusion’ section 
which follows).
Members and attendance
Committee member
Position
Attendance
Charles Allen
Chair1
2/2
Gillian Kent
Member2
2/2
Sue Farr
Member3
2/2
Iain McDonald
Former
member4
0/1
1.	 Charles Allen was appointed as Nomination 
Committee Chair on 10 June 2022. 
2.	 Gillian Kent was appointed as a member 
of the Nomination Committee upon 
her appointment to the Board on 
15 September 2022.
3.	 Sue Farr was appointed as a member of the 
Nomination Committee on 21 July 2023.
4.	 Iain McDonald stepped down from the 
Board and as a member of the Nomination 
Committee on 31 March 2024.
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Strategic Report
Governance
Financial Statements
Additional Information

Governance
Activities of the 
Nomination Committee continued
Board Committee membership remained 
subject to ongoing oversight by the 
Nomination Committee during 2024. With 
the exception of the following, no other 
changes took place during the year: 
(i) Sue Farr replaced Iain McDonald as 
Sustainability Committee Chair in March 
2024, following the announcement 
that Iain McDonald would step down 
as a Director on 31 March 2024; (ii) Iain 
McDonald stepped down as a member of 
the Nomination Committee at the same 
time as he stood down as a Director; 
and (iii) Clare Clark, the Group’s Director 
of Sustainability, replaced Mark Jones, 
former Group Chief Sustainability Officer, 
as a member of the Sustainability 
Committee in December 2024. 
Current Board Committee membership 
can be found within the respective Board 
Committee Reports.
Board evaluation
Reflecting its belief that the evaluation 
process is a critical tool within the Group’s 
corporate governance infrastructure, the 
Company has conducted formal Board 
(including Board Committee) evaluations 
on an annual basis since Admission. 
These evaluations have been conducted 
via an online digital platform provided by 
BoardClic, an independent third-party 
board evaluation consultant, and the 
2023 externally‑facilitated evaluation 
(the “2023 evaluation”) also incorporated 
in-depth, one-to-one interviews between 
Board members and BoardClic’s lead 
evaluation assessors. 
The BoardClic governance platform 
is a data-driven, time-efficient tool 
which makes use of comprehensive 
benchmarking resources to track 
compliance, effectiveness and 
year‑on‑year alignment. As this 
evidence‑based framework provides a 
means by which to ensure evaluation 
outcomes and objectives are appropriately 
addressed and/or monitored, the decision 
was taken to continue to utilise this 
platform for the 2024 Board (including 
Board Committee) evaluation which took 
place in December 2024 (the “2024 
evaluation”). 
The collation and analysis of output by 
BoardClic from the 2023 evaluation 
disclosed a number of actionable 
insights, in the form of recommendations, 
which centred around four headline 
themes: (i) strategic process (formation 
and communication) and clarity of 
messaging (internal and external); 
(ii) people and culture (with specific 
reference to succession planning and 
employee engagement); (iii) Board 
agenda, meetings and materials; and 
(iv) Board dynamics and composition. 
Pleasingly, significant progress was 
made during 2024 in respect of the 
2023 evaluation results and a number 
of BoardClic’s recommendations have 
now been appropriately actioned and/or 
addressed, as reflected in the improved 
2024 evaluation scoring. While it is clear 
that there are certain follow-on themes 
in the 2024 evaluation, the results remain 
subject to further Board interrogation 
and deliberation, following which the 
appropriate action will be taken.
The timing, format and content of 
monthly Board packs and meetings 
will continue to remain a key focus 
area throughout 2025; while progress 
continued to be made during the 
reporting period, output from the 
2024 evaluation indicates that further 
enhancements are required to reflect 
both the ‘reshaped’ Group, following 
the demerger of THG Ingenuity, and the 
evolving needs (with reference to skills 
and experience) of Board members. 
Further, in light of the demerger, the 
results recognise: (i) the need to educate 
and engage the market throughout 2025 
on the Group’s investment story to drive 
and encourage investor and market 
engagement and, in turn, Shareholder 
value creation; and (ii) that the ongoing 
development and enhancement of 
workplace culture and the employee 
journey must remain a Board/People 
priority during 2025.
Diversity and inclusion
The Nomination Committee recognises 
the importance of promoting a diverse 
and inclusive corporate culture within 
THG and takes seriously its commitments 
and responsibilities in this area. 
In line with the Code, the Nomination 
Committee’s Terms of Reference confirm 
its mandate to ensure that Board 
appointments and succession plans 
are based on merit, considered against 
objective criteria and with due regard to 
the benefits of Board diversity (including, 
but not limited to, diversity of gender). 
The Committee acknowledges the 
benefits which diverse membership 
may bring to Boardroom discussions 
and the improved corporate governance 
and enhanced decision-making which 
may derive from a broader insight and 
knowledge base; and which, in turn, may 
positively impact Board effectiveness and 
thus Shareholder value creation. 
The Nomination Committee remains 
aligned with THG’s stated vision to 
create a diverse, inclusive and supportive 
work environment which reflects the 
communities within which the Group 
operates. This vision is supported by 
the Group’s EDI Strategy which is 
premised upon the four key pillars of 
visibility and representation, learning 
and development, recruitment and 
progression, and accessibility and 
inclusion. 
The Group’s EDI Committee remains 
instrumental in driving positive change 
and engagement in this area; EDI 
representatives work closely with the EDI 
Committee and the leadership teams of 
the individual businesses to implement 
Group-wide EDI initiatives and identify 
potential areas for improvement (further 
information on which can be found within 
the ‘Our people’ section of the Strategic 
Report). 
The Chief People Officer, who has 
ultimate oversight of general workforce 
diversity, attends scheduled Board 
meetings to provide regular on-topic 
updates to ensure the Nomination 
Committee, and the Board collectively, 
remain suitably apprised of material 
People issues, including key EDI items.
Nomination Committee Report continued
As previously confirmed, the parameters of the recruitment search for suitable independent NEDs during 2024 took into account 
the importance of promoting diverse and inclusive Board membership, with specific reference to the Board diversity disclosures 
required under UKLR 22.2.30(1)(a) that at least 40% of the individuals on the Board are women and at least one Board member is 
from a minority ethnic background. 
While the search was successful and culminated in the appointment of Milyae Park, the timing of this appointment in January 
2025 meant that the Company did not comply with these targets as at 31 December 2024 when, with reference to the provisions 
of UKLR 22.2.30(1)(a), only a woman held the senior Board position of SID and 33.3% of the individuals on the Board were women. 
Upon the appointment of Milyae Park on 28 January 2025, the Company achieved full compliance with these diversity targets 
i.e. from 28 January 2025 (and to the date of this Nomination Committee Report), at least 40% of the individuals on the Board 
have been women, a woman has held one of the senior positions on the Board and at least one Board member has been from a 
minority ethnic background.
Board and executive management data as at 31 December 2024, presented in accordance with UKLR 22.2.30(2), is as follows:
Number of
Board members
Percentage of
the Board
Number of senior
positions on the Board
(CEO, CFO, SID and Chair)
Number in
executive
management
Percentage of
executive
management
Men
6
66.7%
3
10
71.4
Women
3
33.3%
1
4
28.6
Non-binary
—
—
—
—
—
Not specified/prefer not to say 
—
—
—
—
—
Number of
Board members
Percentage of
the Board
Number of senior
positions on the Board
(CEO, CFO, SID and Chair)
Number in
executive
management
Percentage of
executive
management
White British or other White 
(including minority‑white groups)
9
100
4
11
78.6
Mixed/Multiple Ethnic Groups
—
—
—
2
14.3
Asian/Asian British
—
—
—
1
7.1
Black/African/Caribbean/Black British
—
—
—
—
—
Other ethnic group, including Arab
—
—
—
—
—
Not specified/prefer not to say
—
—
—
—
—
The source data used in the foregoing tables is provided on a self-reporting basis through completion of an electronic survey which 
asks participants to confirm their name, the most accurate description of their gender identity and their ethnicity. The ‘Our people’ 
section of the Strategic Report contains the diversity disclosures required pursuant to section 414C of the Companies Act.
Focus for 2025
While the Nomination Committee is pleased with the progress which has been made from a Board diversity perspective during 2024 
and into 2025, the ongoing monitoring of Board composition will remain a key priority during the current reporting period (particularly 
in light of the demerger of THG Ingenuity). Any future enhancements will continue to take into account not only the Group’s broader 
EDI vision and FCA/Group targets but also the need to ensure that: (i) the necessary leadership experience and expertise exists to 
support THG’s strategic direction of travel; and (ii) a robust and diverse succession pipeline is in place throughout the organisation 
(including within the Senior Management pool). 
In accordance with its Terms of Reference, the Nomination Committee will also continue to keep Board Committee composition under 
review, having regard to, amongst other matters, the skill sets and experience of individual NEDs and the time commitment expected 
of them.
The Nomination Committee considered overall Board composition in advance of the 2024 AGM and the continuation (or otherwise) in 
office of individual Directors, with reference to their performance and ability to contribute to the Board in light of the knowledge, skills 
and experience required. Following due consideration, the Committee recommended to the Board that all Directors be put forward for 
annual election or re-election (as appropriate) by Shareholders. The Committee will go through a similar evaluation process in advance 
of the upcoming AGM and thereafter make its recommendations to the Board.
On behalf of the Nomination Committee
Charles Allen 
Lord Allen of Kensington, CBE
Chair of the Nomination Committee
28 April 2025
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Strategic Report
Governance
Financial Statements
Additional Information

Governance
Related Party 
Committee Report
“ The Related Party Committee ensures that robust governance 
arrangements are in place around any transaction which is 
classified as a ‘Related Party Transaction’, and which will 
be challenged and approved only if considered appropriate. 
The key objective is Shareholder value protection.”
Sue Farr
Chair of the Related Party Committee
Having now served as Related Party 
Committee Chair for one full reporting 
cycle, I am delighted to introduce 
the Committee’s Report for the 2024 
financial year and, at the outset, wish to 
reaffirm our commitment to the ongoing 
and robust oversight of all Related 
Party Transactions.
The Related Party Committee was 
established following Admission to 
oversee and approve, if considered 
appropriate, Related Party Transactions 
and to ensure any conflicts of interest, 
whether actual or potential, arising from 
such arrangements are subject to full 
and effective oversight. 
I am pleased to confirm that throughout 
2024, and up to the date of this 
Committee Report, all Related Party 
Transactions have been subject to 
detailed consideration and rigorous 
challenge by the Committee, founded 
upon its desire to comply with the 
principles of good corporate governance 
and the spirit of the Code more generally. 
Prior to Admission, THG divested the 
Propco Group to Moulding Capital 
Limited (“MCL”) which is wholly owned by 
Matthew Moulding, the CEO and a major 
Shareholder. 
As the Propco Group owns property 
assets which are occupied and utilised by 
the Group, the divestment was overseen, 
and approved, by the independent NEDs 
in office at that time to ensure conflicts 
of interest arising from the Propco 
Transaction were appropriately managed 
and resolved and the transaction took 
place on an arm’s length basis. The lease 
arrangements which operated between 
the Propco Group and THG prior to the 
Propco Transaction were unchanged by 
the aforementioned divestment.
Following completion of the demerger of 
THG Ingenuity on 2 January 2025, the 
ongoing arrangements between THG and 
THG Ingenuity will be subject to review 
and approval by the Committee during 
2025 and beyond. 
In addition, to align with the Company’s 
transfer to the ESCC category of the 
Official List on 6 January 2025, the 
Terms of Reference of the Committee 
were updated to adopt the definition of 
a related party as set out in Chapter 8 
of the UK Listing Rules. I am confident 
this will further bolster the governance 
around any Related Party Transactions. 
Composition and meetings
In recognition of the Related Party 
Committee’s key governance function, 
its Terms of Reference provide that 
members must be independent NEDs, 
appointed by the Board upon the 
recommendation of the Nomination 
Committee and in consultation with 
myself as Committee Chair. Current 
Committee membership therefore aligns 
with this requirement and is set out in the 
table opposite. 
The Terms of Reference further provide 
that meetings of the Related Party 
Committee are held at such times as the 
Committee Chair requires, although any 
member of the Committee may request 
a meeting if they consider it necessary. 
Four Related Party Committee meetings 
took place during the 2024 financial year 
and, while only members are entitled 
to attend, others, including external 
advisers, may attend by invitation when 
considered necessary and appropriate.
Role and responsibilities
As detailed within its Terms of Reference, 
the principal function of the Related 
Party Committee is to oversee and 
approve (where appropriate) the terms 
of any Related Party Transaction, having 
regard to whether such arrangement 
is fair, reasonable and in the best 
interests of the Group (including from 
the perspective of the Company and 
its Shareholders). The Related Party 
Committee remains cognisant of the key 
role which it plays within THG’s corporate 
governance infrastructure and, in 
making such an assessment, is required 
to ensure that any Related Party 
Transaction is conducted on standard 
commercial terms and on an arm’s 
length basis. 
While the general position is that a 
Related Party Transaction may not 
be authorised or implemented by the 
Board unless it has been positively 
recommended by the Related Party 
Committee, the Terms of Reference 
contain a carve-out to this; specifically, 
if a transaction is deemed to be in the 
best interests of the Company, the Board 
may resolve that, in respect of certain 
categories of Related Party Transactions, 
the Committee’s views are not binding 
but are of a recommendatory nature. It is 
noted that no such action has been taken 
by the Board historically or within the 
reporting period currently under review.
Activities of the Related 
Party Committee 
In addition to the ongoing oversight and 
approval (where appropriate) of Related 
Party Transactions, the Related Party 
Committee gave specific consideration 
to a number of other matters during 
the 2024 financial year, including the 
following items:
Capital expenditure
Capital expenditure incurred by THG 
on properties leased from the Propco 
Group is reviewed on a regular basis, 
with specific reference to the rationale 
for the spend incurred and the nature 
of the works completed, to ensure it is 
appropriate for a commercial tenant. The 
Committee concluded that the nature 
of the works and level of spend were 
appropriate for a commercial tenant.
Subleases
THG sought consent from the Propco 
Group (as landlord) to sublet four 
properties that it currently leases from 
Propco Group to third parties at market 
rates, thus generating cash flow for 
the benefit of THG. The Committee 
challenged the proposed subleases 
to: (i) ensure they were in THG’s best 
interests; and (ii) confirm whether the 
proposal would involve variations to the 
existing lease agreements (including in 
respect of rent payable by the Group). It 
was confirmed that no variations would 
be required and that the arrangements 
were in the best interests of the Group, 
following which the Committee approved 
the subleases.
Management charge
Under the terms of an updated Master 
Services Agreement (“MSA”) dated 
14 April 2023, THG charges Propco Group 
for the provision of specified services. 
The Committee approved such MSA 
charges on a biannual basis. 
Property disposals by MCL
During 2024 MCL disposed of five 
properties which are occupied by THG 
as tenant. The disposals reduced the 
number of properties that are leased 
from the Propco Group. While none of 
the disposals constituted a Related 
Party Transaction (as THG was not a 
party to any of the transactions and the 
transactions had no impact on THG’s 
right to occupy the properties as tenant), 
they were discussed with the Committee 
from a good governance perspective and 
no concerns were raised. 
Demerger of THG Ingenuity
As disclosed in the circular that was 
made available to Shareholders on 28 
November 2024, several leases were 
transferred to THG Ingenuity upon 
completion of the demerger. These 
assignments were approved by the 
Committee. 
Following the demerger, THG Ingenuity 
has been designated as a related party 
and the arrangements in place between 
THG and THG Ingenuity will be subject to 
review and approval by the Committee 
going forward. 
Other items
The Committee approved the details of 
the Group’s charitable donation to The 
Moulding Foundation. The charitable 
donation is paid by the Group in lieu of 
Matthew Moulding waiving as much of 
his annual salary as is legally permissible. 
The related party disclosures within 
the consolidated financial statements 
of this Annual Report were reviewed 
and approved by the Related Party 
Committee.
On behalf of the Related Party 
Committee
Sue Farr
Chair of the Related Party Committee
28 April 2025
Members and attendance
Committee member
Position
Attendance
Sue Farr
Chair1
4/4
Dean Moore
Member2
4/4
Gillian Kent
Member3
4/4
Helen Jones
Member4
4/4
1.	 Sue Farr was appointed as a member of 
the Related Party Committee upon her 
appointment to the Board on 24 April 2023 
and, in her capacity as SID, assumed the 
position of Related Party Committee Chair 
on 7 September 2023. 
2.	 Dean Moore was appointed as a member 
of the Related Party Committee upon his 
appointment to the Board on 15 September 
2022 and, in his capacity as interim SID, 
assumed Chairship of the Committee on 
an interim basis on 24 January 2023. 
He thereafter stepped down from this 
position, but remained a member of the 
Committee, when Sue Farr assumed the 
position of Related Party Committee Chair 
on 7 September 2023.	
3.	 Gillian Kent was appointed as a member 
of the Related Party Committee on 
24 January 2023.	
4.	 Helen Jones was appointed as a member 
of the Related Party Committee on 
21 July 2023.
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Strategic Report
Governance
Financial Statements
Additional Information

Governance
Sustainability 
Committee Report
“ Throughout 2024 the Sustainability Committee continued 
to oversee the delivery of THG’s 2030 Sustainability 
Strategy, THG x Planet Earth, ensuring that sustainability 
remains embedded within decision-making across the 
Group. The Committee plays a vital role in holding the Group 
to account to deliver on its stated commitment to place 
sustainability at the heart of all THG operations.”
Sue Farr
Chair of the Sustainability Committee
I am pleased to welcome you to the 
Sustainability Committee Report for the 
2024 financial year, having now served 
as Sustainability Committee Chair for just 
over one year. As detailed in last year’s 
Committee Report, Iain McDonald stepped 
down as Committee Chair in March 2024, 
having so ably led the Committee since 
its establishment, and I would, again, 
like to take this opportunity to thank Iain 
for his valued leadership, contribution 
and insights.
During 2024 we continued to deliver on 
our 2030 Sustainability Strategy and 
THG’s inclusion within Sustainability 
Magazine’s global ‘Top 250 Companies 
in Sustainability’ report demonstrates the 
strong and tangible progress which the 
business has made. 
While greenhouse gases continue to heat 
up the atmosphere, with 2024 being the 
hottest year on record, we continued to 
make progress towards our SBTi-approved 
net-zero targets. The Group also received 
external recognition for its supplier 
engagement programme, THG PACT, which 
was awarded the Supply Chain Initiative 
of the Year, EMEA, at the Environmental 
Finance: Sustainable Company Awards 
2024. This award acknowledges 
companies which have taken steps to 
build a resilient and sustainable supply 
chain and demonstrated excellence in 
the industry, and it is therefore clear 
recognition of THG’s commitment to 
transform its approach to decarbonisation. 
Significant progress was made across all 
three pillars of our 2030 Sustainability 
Strategy (i.e. Protecting climate and 
nature, Supply chain and circularity, and 
People and communities) and notable 
2024 highlights included:
	
– the receipt of initial supplier emissions 
data for inclusion in THG’s GHG 
reporting, following engagement 
through THG PACT; 
	
– the launch of the Group’s employee 
voice platform to track employee 
sentiment through regular surveys;
	
– the introduction of new services to the 
THG Eco portfolio i.e. sustainable fuel 
solutions and compliance; 
	
– the collation of baseline data for the 
Zero Waste programme for all in-scope 
sites and onboarding of a new waste 
vendor (which is expected to improve 
reporting and support solutions to 
avoid sending waste to landfill);
	
– completion of Sedex audits in 
operational sites, ensuring THG holds 
itself to equivalent supplier standards;
	
– commencement of preparations 
to ensure necessary resources 
and expertise are in place to drive 
compliance with the Corporate 
Sustainability Reporting Directive 
(“CSRD”);
	
– completion of the first TCFD 
analysis, providing a view of future 
climate‑related risks of THG properties 
and high volume commodities 
purchased; and
	
– in conjunction with the Remuneration 
Committee, determining relevant ESG 
metrics for inclusion within the LTIP 
targets of certain Executive Directors.
Composition and meetings 
In satisfaction of the relevant provisions 
of the Terms of Reference, membership 
of the Sustainability Committee during 
2024 comprised myself, Sue Farr, SID 
and Sustainability Committee Chair, Mark 
Jones, the Company’s former Group 
Chief Sustainability Officer (who has 
now been replaced with Clare Clark, the 
Group’s Director of Sustainability), Steven 
Whitehead, Group Commercial Director, 
and Philip Pratt, an external adviser to the 
Committee. 
While the Terms of Reference require that 
at least three Sustainability Committee 
meetings must be held annually, and at 
such other times as the Sustainability 
Committee Chair may require, six 
scheduled meetings took place during 
2024, reflecting the Group’s robust 
commitment to its sustainability-related 
initiatives and goals. 
Member attendance at these meetings 
is set out in the table opposite. Although 
only Sustainability Committee members 
(and those entitled to be present as 
observers) have the right to attend 
meetings, external advisers may be 
invited to attend when considered 
appropriate, together with any other 
individuals whom the Committee 
considers necessary and/or desirable to 
be in attendance. 
Role and responsibilities 
The Terms of Reference of the 
Sustainability Committee narrate that its 
key function is to ensure that the Group 
has appropriate and effective strategies, 
policies and operational controls in place 
for its business to be conducted in a 
responsible manner, including monitoring 
performance against the 2030 
Sustainability Strategy and applicable 
ESG targets. In addition to reporting 
any material sustainability-related risks, 
identified and managed through the 
Group’s risk management process, to the 
Risk Committee, other specified duties 
of the Sustainability Committee include 
reviewing and monitoring: 
	
– Senior Management’s assessment 
of the health, safety, security, 
environmental and social impacts 
resulting from the Group’s operations, 
with particular regard to the impact on 
its employees, suppliers, contractors 
and host communities; 
	
– the Group’s systems for compliance 
with applicable sustainability-related 
legal and regulatory requirements 
and its performance against such 
requirements; and 
	
– the Group’s systems, strategies, policies 
and targets in relation to, amongst other 
matters, emissions, energy and carbon 
management, climate change, waste 
and recycling, ensuring that they reflect 
best practice and global developments. 
In discharging its duties the Sustainability 
Committee may seek independent 
professional advice on any matter it 
deems necessary and access other 
appropriate resources which it requires to 
function effectively, including support and 
assistance from Group Secretariat. 
Activities of the Sustainability 
Committee 
A summary of the key activities 
undertaken by the Sustainability 
Committee during the 2024 financial 
year is as follows:  
	
– review of the Group’s progress against 
the 2030 Sustainability Strategy’s 
goals and targets;
	
– review of future climate-related risks 
through scenario analysis, assessing 
the long-term potential impacts on the 
Group;
	
– annual review and update of the 
Group’s Modern Slavery Statement 
and Environmental Policy;  
	
– annual review and update of the 
Group’s Supply Chain Standards to 
confirm the expectations of suppliers; 
	
– review of conflicting packaging 
recyclability guidance notes to agree 
on a preferred business approach, 
and monitoring progress against 
the Group’s target to achieve 
100% recyclable packaging across 
own‑brand products;
	
– monitoring progress against the 
Group’s target to achieve a 100% 
Sedex audit completion rate by Tier 1 
and 2 suppliers through delivery of the 
Social Responsibility Strategy;
	
– review of THG’s progress towards the 
Group’s science-based targets through 
delivery of the Net Zero Strategy and 
the THG PACT initiative; 
	
– review of employee voice survey 
results and associated action plans; 
and  
	
– biannual deep dive into the Group’s 
HSE performance and progress review 
against HSE metrics and targets.
Focus for 2025 
During the current financial year it is 
anticipated that key areas of focus 
for the Sustainability Committee will 
continue to be as follows: 
	
– to oversee and make 
recommendations to Senior 
Management and the Board for 
appropriate actions to be taken in 
respect of the Group’s sustainability 
compliance and human rights 
strategies, policies, programmes 
and activities (including the 2030 
Sustainability Strategy);
	
– to undertake the biannual review of 
the 2030 Sustainability Strategy’s 
goals and targets, assessing the 
impact on Group-level targets 
following the demerger of THG 
Ingenuity; 
	
– to monitor the impact on the Net Zero 
Strategy following the demerger of 
THG Ingenuity through a rebaselining 
exercise; 
	
– to continue to monitor progress 
against colleague engagement 
metrics;
	
– to monitor and review the Group’s 
progress towards compliance with the 
requirements of the CSRD, seeking 
to understand the potential risks and 
uncertainties based on outcomes of 
the double materiality assessment;
	
– to track the progress of THG’s 
PACT initiative, gather supplier 
emissions and monitor suppliers’ 
progress towards setting their own 
science‑based targets;
	
– to monitor and review the delivery of 
the Social Responsibility Strategy to 
ensure supplier compliance with THG’s 
Supply Chain Standards; and
	
– to oversee and ensure continued 
progress with respect to THG’s HSE 
metrics and targets.
On behalf of the Sustainability 
Committee 
Sue Farr
Chair of the Sustainability Committee 
28 April 2025
Members and attendance
Committee member
Position
Attendance
Sue Farr
Chair1
5/5
Steven 
Whitehead
Member2
2/6
Philip Pratt
Member3
6/6
Clare Clark
Member4
n/a
Mark Jones
Former
member4
6/6
Iain McDonald
Former
Chair5
1/1
1.	 Sue Farr was appointed Sustainability 
Committee Chair on 18 March 2024, 
following the announcement that Iain 
McDonald would step down as a Director 
on 31 March 2024.
2.	 Steven Whitehead serves as a member of 
the Sustainability Committee in his capacity 
as Group Commercial Director. While Steven 
was unable to attend certain meetings 
during 2024, he reviewed the relevant 
papers and fed back comments to the 
Sustainability Committee Chair in advance 
of these meetings.
3.	 Philip Pratt serves as a member of the 
Sustainability Committee in the capacity 
of external sustainability adviser. 
4.	 Mark Jones served as a member of 
the Sustainability Committee from his 
appointment as Group Chief Sustainability 
Officer in June 2023 until his departure from 
the Company in December 2024, at which 
point he was replaced by Clare Clark, the 
Group’s Director of Sustainability.
5.	 Iain McDonald stepped down as 
Sustainability Committee Chair on 
18 March 2024, following the announcement 
that he would step down as a Director on 
31 March 2024.
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Strategic Report
Governance
Financial Statements
Additional Information

Governance
Directors’ 
Remuneration Report
Composition and meetings  
The Terms of Reference provide that 
the Remuneration Committee must 
comprise not less than three NEDs, the 
majority of whom must be independent, 
who are selected by the Board, on the 
recommendation of the Nomination 
Committee and in consultation with 
myself, as Remuneration Committee 
Chair. In satisfaction of these provisions 
and recognising the Code’s position 
that only independent non-executive 
directors should sit on a company’s 
remuneration committee, membership of 
the Remuneration Committee comprised 
four independent NEDs during the 2024 
financial year (and up to the date of 
this Report). 
In accordance with its Terms of Reference, 
the Remuneration Committee met on eight 
occasions during 2024, with member 
attendance set out in the table opposite. 
While only Committee members are 
entitled to attend Committee meetings, 
others, such as Senior Management and 
external advisers, may attend by invitation 
as and when considered appropriate, as 
was the case during the year. No Director 
is present during a decision relating to 
their own remuneration.
Role and responsibilities
As detailed within its Terms of 
Reference, a primary responsibility of the 
Remuneration Committee is to determine 
the remuneration package of Executive 
Directors and the Independent Chair. 
More generally, it is the responsibility of 
the Remuneration Committee to ensure 
that remuneration practices and policies 
support the Group’s strategy and promote 
its long-term, sustainable success. Other 
key duties of the Committee include:
	
– approving the design of, and determining 
targets for, any performance-related pay 
schemes operated by the Company and 
the payments made thereunder;
	
– exercising its use of discretion, where 
appropriate, to override formulaic 
remuneration outcomes;
	
– reviewing the ongoing appropriateness 
and relevance of the Remuneration 
Policy (further details on which follow), 
together with the approach to its 
implementation (in the context of 
both the pay policies and practices 
across the wider workforce and the 
meritocratic and values-led culture 
within the organisation), while consulting 
with, and seeking approval from, 
Shareholders (and other stakeholders) 
as appropriate; and 
	
– reviewing, and having regard to, pay 
and employment conditions across the 
Company and/or Group as a whole, 
including those of the Executive 
Leadership Team.
Remuneration Policy
The Remuneration Committee reviewed 
the Remuneration Policy prior to the 2024 
AGM and concluded that it remained 
appropriate, subject to the following 
minor amendments to provide additional 
flexibility and ensure market alignment:
	
– updates to the wording on Benefits for 
Executive Directors; 
	
– updates to allow greater flexibility for 
all Executive Directors to receive some, 
or all, of any bonus payments directly, 
rather than being waived in lieu of a 
charitable donation; and 
	
– minor wording clarifications on how 
Executive Directors, other than the 
CEO, Matthew Moulding, and former 
COO, John Gallemore, are referred to, 
reflecting Damian Sanders’ position 
as CFO.
The Remuneration Policy was 
subsequently approved by 94.97% of 
those Shareholders who voted on the 
relevant resolution at the 2024 AGM. 
The Remuneration Committee will, as 
mandated, continue to review the ongoing 
suitability of the Remuneration Policy 
to ensure it remains fit for purpose and 
evolves as required.
2024 remuneration
No salary increases were awarded to 
the Executive Directors during the 2024 
financial year and, as was the case in the 
2021, 2022 and 2023 financial years, 
Matthew Moulding waived as much as 
was legally permissible of his base salary 
in return for the Group making a charitable 
donation of similar value. 
The Remuneration Committee operated 
the Remuneration Policy as intended 
during 2024. It should be noted that all 
Executive Directors opted to waive their 
entitlement to participate in the 2024 
annual bonus plan.
The introduction of an LTIP for Executive 
Directors (excluding Matthew Moulding) 
was approved by Shareholders at the 
2022 AGM, although no such LTIP awards 
were made in either 2022 or 2023. 
As disclosed in the 2023 Annual Report, 
the Remuneration Committee agreed during 
2023 that, in light of ongoing transactions 
and restructuring, it would postpone 
granting any awards until greater certainty 
and clarity existed around the future shape 
of the business which, in turn, would 
ensure that it was in a position to set robust 
and meaningful targets. This process, 
alongside my appointment as Remuneration 
Committee Chair in December 2023, 
resulted in the Committee taking the 
decision to delay granting Executive 
Director LTIP awards for the 2023 financial 
year.
As a consequence, we granted LTIP awards 
of nil-cost options in respect of the 2023 
financial year on 7 March 2024, and in 
respect of the 2024 financial year on 1 
August 2024, to each of the former COO, 
John Gallemore, and to the CFO, Damian 
Sanders. 
As Remuneration Committee Chair I 
consider it important that, as a Committee, 
we are able to set meaningful and robust 
LTIP targets which reflect the Group’s 
evolving composition and structure. 
These awards are therefore linked to 
relative TSR (80%) and a stretching ESG 
target (20%). Further details are set out 
within the ‘Scheme interests awarded 
(audited)’ section of the Annual Report on 
Remuneration. Relative TSR was chosen 
as a key financial metric due to its inherent 
alignment with the creation of long-term 
Shareholder value and, as discussed in the 
‘Remuneration for 2025 – Annual bonus’ 
section which follows, assessment of 
progress against ESG strategic priorities 
will now take place within the LTIP, where 
progress against rigorous three-year targets 
can be measured.
Following the demerger of THG Ingenuity, 
we reviewed the ESG targets for both LTIP 
grants to assess whether they remained 
relevant in the go-forward business context. 
We concluded that, while the metrics 
do remain relevant, the precise targets 
require amendment to reflect the practical 
implications of the demerger. Specifically, 
for the LTIP granted in respect of the: (i) 
2023 financial year, the Zero Waste TRUE 
Gold Certification target by the end of 2026 
still applies, but the in-scope, operational 
sites will be reduced to those sites over 
which the Company retains control 
following the demerger; and (ii) 2024 
financial year, while there is no proposal to 
amend the numerical targets, the in‑scope 
spend will be amended to relate only to 
suppliers of THG Beauty and THG Nutrition.  
“In the context of an evolving and challenging market 
landscape, our focus throughout 2024, and into 2025, 
has been on maintaining an approach to reward which is 
fair and motivating for Executives, as well as ensuring that, 
with particular regard to the demerger of THG Ingenuity, the 
Company’s broader strategy to maximise Shareholder value 
is supported by our approach to remuneration.”
Helen Jones
Chair of the Remuneration Committee
Having now served as Remuneration 
Committee Chair for one full financial 
reporting cycle, I am pleased to introduce 
the 2024 Directors’ Remuneration Report 
and confirm that, against an ever-evolving 
and competitive remuneration landscape, 
the promotion of market-aligned and good 
practice approaches to remuneration 
corporate governance remained a key 
focus of the Committee during the year 
(and up to the date of this Report). 
As in previous years, the Remuneration 
Committee continued to monitor key 
trends in executive and wider workforce 
remuneration throughout 2024 and was 
kept closely informed of the Group’s 
performance, in line with its commitment 
to align remuneration with the creation 
of Shareholder value and thus ensure 
the Company’s leadership team is 
appropriately motivated and incentivised 
to deliver long-term, sustainable growth 
for all Shareholders.
The demerger of THG Ingenuity into an 
independent private company was a key 
focus of the Remuneration Committee 
over the second half of the year, and, 
in this regard, we have worked closely 
with Senior Management to support the 
Company’s broader strategy to maximise 
Shareholder value. Completing on 
2 January 2025, the demerger facilitated 
the simplification of THG’s business model 
as a more focused global consumer beauty 
and nutrition group with an attractive 
market growth profile and strong cash 
generation potential. As such, we are 
confident in our future evolution and, 
as a Committee, we look forward to the 
challenge of continuing to ensure that 
our remuneration framework incentivises 
our talented workforce going forward.
With effect from completion of the 
demerger, John Gallemore joined the 
Board of THG Ingenuity as Executive 
President and resigned from the 
Board and as COO. I would like to 
take this opportunity to thank John 
for his contribution, dedication and 
commitment to THG since he co-founded 
the Company, including in his roles as 
former CFO and latterly COO. Details 
of the treatment of John Gallemore’s 
remuneration are set out elsewhere in 
this Directors’ Remuneration Report. 
This Directors’ Remuneration Report has 
been prepared in accordance with The 
Large and Medium-sized Companies 
and Groups (Accounts and Reports) 
Regulations 2008 (as amended), the 
Listing Rules and the Code and is divided 
into three sections:
	
– this annual statement from me, the 
Remuneration Committee Chair;
	
– the Remuneration Policy, as approved 
by Shareholders at the 2024 AGM; and
	
– the Annual Report on Remuneration 
which details payments made to 
Directors during 2024 and which is 
subject to an advisory Shareholder 
vote at the forthcoming AGM.
Members and attendance
Committee member
Position
Attendance
Helen Jones
Chair1
8/8
Dean Moore
Member2
8/8
Gillian Kent
Member3
6/8
Sue Farr
Member4
8/8
1.	 Helen Jones was appointed as a member of 
the Remuneration Committee on 21 July 2023 
and subsequently as Remuneration 
Committee Chair on 8 December 2023.
2.	 Dean Moore was appointed as Remuneration 
Committee Chair upon his appointment to the 
Board on 15 September 2022. He stepped 
down from this position, remaining as a 
member of the Committee, upon Helen 
Jones’ appointment on 8 December 2023.
3.	 Gillian Kent was appointed as a member 
of the Remuneration Committee on 
24 January 2023. While Gillian was unable 
to attend two meetings during 2024, she 
reviewed the relevant papers and fed back 
comments to the Remuneration Committee 
Chair in advance of these meetings. 
4.	 Sue Farr was appointed as a member of the 
Remuneration Committee on 21 July 2023.
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Financial Statements
Additional Information

Governance
2024 remuneration continued
We are satisfied that the amended targets 
retain their original level of stretch while 
now relating directly to areas within the 
remaining Group over which the Executive 
Directors have influence. 
In the context of John Gallemore’s 
resignation from the Board, the 
Remuneration Committee determined 
that he would be treated as a ‘good 
leaver’ and, as such, his in-flight 
LTIP awards will vest on their normal 
vesting dates, subject to their original 
performance conditions. 
The Remuneration Committee intends 
to exercise discretion to disapply time 
pro-rating on his LTIP awards at the time 
of vesting. In making this decision, the 
Committee considered the instrumental 
role that John Gallemore has played in 
the success of THG since its founding 
in 2004, the context around fair and 
consistent treatment between John 
Gallemore and other below-Board 
employees departing as a result of 
the demerger of THG Ingenuity, and 
the delayed grant of both the 2023 
and 2024 LTIP awards compared to 
the normal annual cycle.
Further details on the treatment of John 
Gallemore’s remuneration are contained 
within the ‘Treatment of John Gallemore’s 
2023 and 2024 LTIP awards’ section of 
the Annual Report on Remuneration.
No other discretion was exercised by 
the Remuneration Committee during the 
2024 financial year in respect of the 
above remuneration outcomes, and no 
Director was involved in deciding their 
own remuneration outcome.
Remuneration for 2025
The Remuneration Committee intends to 
implement the Remuneration Policy for 
Matthew Moulding and Damian Sanders 
during 2025 as follows: 
Base salary
While the Remuneration Committee 
initially proposed a salary increase for 
the Executive Directors in line with the 
wider workforce, the Executive Directors 
informed the Committee that they would 
forego any proposed salary increase for 
2025 (as has been the case each year 
since 2021).
Annual bonus
In line with the Remuneration Policy, 
annual bonus awards will be granted with 
a maximum opportunity of 100% of base 
salary for each of the Executive Directors. 
The measures and weightings for 
the 2025 bonus awards for Matthew 
Moulding and Damian Sanders will be: 
	
– Free Cash Flow (35%);
	
– Adjusted EBITDA (continuing)1 
(35%); and
	
– Group Sales (continuing)1 (30%).
As detailed in the 2023 Annual Report, 
the Remuneration Committee considers 
that, given the longer-term ambition of 
the Group’s ESG goals, ESG metrics, 
which previously featured within the 
annual bonus assessment, are better 
aligned with the LTIP time horizon. 
LTIP
In line with the current Remuneration 
Policy, the Remuneration Committee 
intends to grant an award of up to 
250% of base salary to Damian Sanders 
under the LTIP following the 2025 AGM. 
The award will be subject to stretching 
financial and strategic performance 
targets which will be disclosed at the 
time of grant and measured over a 
three-year period, with a further two-year 
post-vesting holding period applying in 
line with the relevant Code requirement 
and market best practice.
Consideration of 
stakeholder views
Prior to annually reviewing the 
remuneration of the Executive Directors, 
the Remuneration Committee considers 
pay, benefits and share scheme practices 
for employees across the Group. While 
no direct workforce engagement took 
place on Executive Director remuneration 
specifically during the reporting period, 
the implementation of an LTIP for 
Executive Directors is aligned with the 
approach across the wider business 
which has broad equity-based incentive 
plans in place. 
The Group is committed to promoting 
and maintaining good relations with 
employees and, where relevant, their 
representative bodies as part of its 
broader workforce engagement strategy, 
and measures were taken to enhance 
the level of remuneration-specific 
engagement during 2024 via two 
employee engagement surveys (the 
“Surveys”). 
The Surveys provided employees globally 
with the opportunity to share feedback 
on all aspects of life at THG, including 
pay and benefits, on an anonymous 
basis. While the results of the Surveys 
continue to be interrogated to ensure full 
use is made of the insights generated, 
they will be used to help shape and 
inform future workforce engagement 
initiatives and strategies, including 
remuneration‑related, across the Group.
AGM
I very much look forward to meeting with 
Shareholders at the forthcoming AGM 
to discuss any queries or comments on 
this Directors’ Remuneration Report, the 
current Remuneration Policy or on Group 
remuneration matters more generally. 
If Shareholders have any concerns or 
questions that they would like to discuss 
prior to the AGM, I can be contacted via 
the Company Secretary.
On behalf of the Remuneration 
Committee
Helen Jones
Chair of the Remuneration Committee
28 April 2025
Directors’ Remuneration Report continued
Remuneration Policy
Remuneration Policy table
As previously detailed, the current Remuneration Policy was approved by Shareholders at the 2024 AGM, with 94.97% of votes cast in 
favour. The following table provides a summary of each element of the Remuneration Policy to assist with the understanding of this 
Directors’ Remuneration Report. Full details of the Remuneration Policy can be found on pages 147 to 156 of the 2023 Annual Report.
Component 
and objective
Operation
Opportunity
Performance measures
Base salary
To enable the Group 
to attract, motivate 
and retain the 
people it needs to 
maximise the value 
of the business
Generally reviewed each year, with 
increases effective 1 January.
Salary levels take account of:
	
– salaries at FTSE companies of 
broadly similar size or sector to 
THG;
	
– salary increases across the rest of 
the UK business;
	
– role, personal performance and 
experience; and
	
– business performance and the 
external environment.
There is no fixed maximum.
Salaries in respect of the year under 
review (and for the following year) 
are disclosed in the Annual Report on 
Remuneration.
Salary increases for Executive Directors 
will normally not exceed those of the 
wider workforce over the period this 
Remuneration Policy applies. Where 
increases are awarded in excess of 
the wider employee population, the 
Remuneration Committee will provide the 
rationale in the relevant year’s Annual 
Report on Remuneration (e.g. if there is a 
material change in the responsibility, size 
or complexity of a role).
n/a
Pension
To provide a level of 
retirement benefit 
that is competitive 
in the relevant 
market
Executive Directors receive pension 
contributions either as a direct 
payment or a cash allowance.
Base salary is the only element of 
remuneration that is pensionable.
Executive Directors receive a Company 
contribution of a maximum in line with 
the wider workforce for the relevant 
country. This is currently set at 3% of 
pensionable salary for UK Executive 
Directors. 
Pensionable salary is determined in line 
with the approach taken for the wider 
workforce which is currently in line with 
auto-enrolment levels.
n/a
Benefits
To provide a level 
of benefits that is 
in line with relevant 
market practice
Executive Directors receive benefits 
set at an appropriate level taking into 
account total remuneration, market 
practice, the benefits provided to 
other employees in the Group and 
individual circumstances. This may 
include, but is not limited to, medical 
insurance benefits, permanent health 
insurance and life assurance.
The Remuneration Committee 
reserves the right to introduce other 
benefits (e.g. in the event this is 
necessary to attract and/or retain key 
Executive Directors).
Other benefits, including all employee 
share schemes, may be introduced 
from time to time to ensure the 
benefits package is appropriately 
competitive and reflects the needs 
and circumstances of the Group and 
individual Executive Directors.
Benefits may vary by role and the level is 
determined each year to be appropriate 
for the role and circumstances of 
individual Executive Directors.
Whilst the Remuneration Committee has 
not set an absolute maximum on the 
level of benefits Executive Directors may 
receive, the value of benefits is set at a 
level which the Remuneration Committee 
considers to be appropriately positioned 
taking into account relevant market 
levels based on the nature and location 
of the role, the level of benefits provided 
for other employees in the Group and 
individual circumstances.
The Remuneration Committee retains 
the discretion to approve a higher cost in 
exceptional circumstances (e.g. relocation 
expenses or an expatriation allowance on 
recruitment) or in circumstances where 
factors outside the Group’s control have 
changed materially (e.g. market increases 
in insurance costs).
n/a
1.	 Adjusted EBITDA (continuing) and Sales (continuing) not including discontinued categories.
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Governance
Financial Statements
Additional Information

Governance
Remuneration Policy table continued
Component 
and objective
Operation
Opportunity
Performance measures
Annual bonus
To focus Executive 
Directors on 
achieving 
demanding annual 
targets relating to 
Group performance
Performance targets are set at the start of each 
financial year and aligned with the annual budget 
agreed by the Board. At the end of the financial 
year in question, the Remuneration Committee 
determines the extent to which these targets have 
been achieved.
50% of the total bonus payable is normally 
paid in cash with 50% deferred in nil-cost 
options over Ordinary Shares. These options are 
exercisable after three years, subject to continued 
employment and malus (in whole or in part) during 
the deferral period in the event of a material 
misstatement in accounting records, gross 
misconduct, calculation error or corporate failure. 
Cash bonuses may be subject to clawback over 
the deferral period in similar circumstances as 
identified above.
A payment equivalent to the dividends that would 
have accrued on deferred bonus awards that vest 
may be made to participants on vesting.
Maximum opportunity: 
200% of base salary 
(with 50% deferred into 
Ordinary Shares vesting 
after three years).
Target opportunity: 
50% of maximum 
opportunity.
Threshold opportunity: 
at most, 25% of 
maximum opportunity.
Matthew Moulding 
will have a reduced 
opportunity of 100% 
of salary which will be 
payable fully in cash.
The bonus will be based on the 
achievement of financial and 
non‑financial performance targets which 
may vary year-to-year but at least 50% 
of the total opportunity will be based on 
financial performance.
Details of the measures and weighting 
on which the bonus will be based will be 
disclosed in the relevant Annual Report 
on Remuneration. If the Remuneration 
Committee determines certain targets to 
be deemed commercially sensitive, the 
targets will be disclosed retrospectively.
The Remuneration Committee has 
discretion to adjust the formulaic bonus 
outcomes (including down to zero) within 
the limits of the scheme if the formulaic 
outcome is not reflective of underlying 
business performance.
LTIP
To incentivise 
Executive Directors 
while providing 
alignment with 
Shareholder 
interests 
Awards are granted annually in the form of 
nil‑cost options or conditional awards of Ordinary 
Shares. These will vest at the end of a three-year 
period subject to continued employment and 
satisfaction of the performance conditions. 
A further two-year holding period will apply 
post vesting. 
The Remuneration Committee may award 
dividend equivalents on awards to the extent that 
these vest. 
Malus and clawback provisions will apply to 
enable the Company to recover sums paid or 
withhold the payment of any sum in the event of a 
material misstatement resulting in an adjustment 
to the audited consolidated accounts of THG or 
action or conduct which, in the reasonable opinion 
of the Board, amounts to employee misbehaviour, 
fraud or gross misconduct.
Normally annual awards 
of up to 250% of base 
salary. In exceptional 
circumstances, such 
as to secure an 
external appointment 
or in specific retention 
scenarios, an award 
of up to 300% of base 
salary may be made.
Matthew Moulding 
will not be eligible to 
participate in the LTIP.
The majority of the awards will be based 
on financial metrics, with the balance 
based on strategic metrics.
The Remuneration Committee retains 
discretion, in exceptional circumstances, 
to change performance measures and 
targets and the weightings attached 
to performance measures part way 
through a performance period if there is 
a significant and material event which 
causes the Remuneration Committee to 
believe the original measures, weightings 
and targets are no longer appropriate. 
The Remuneration Committee also has 
discretion to adjust the formulaic vesting 
outcome (including down to zero) within 
the limits of the scheme if the formulaic 
outcome is not reflective of underlying 
business performance.
Shareholding 
requirement
To align Executive 
Director and 
Shareholder 
interests and 
reinforce long-term 
decision making, 
including for a 
period following 
cessation of 
employment
Matthew Moulding is required to retain at least 
50% of any incentive awards that vest (net of tax) 
until he has built up a personal holding of Ordinary 
Shares worth at least 350% of salary.
All other Executive Directors must build up and 
subsequently retain a shareholding of at least 
200% of salary over a five-year period from the 
date of their appointment to the Board.
A post-cessation shareholding requirement of 
350% of salary to be held for two years after an 
Executive Director’s employment is terminated 
in the case of Matthew Moulding, and 200% of 
salary for all other Executive Directors (or full 
actual holding if lower).
n/a
n/a
Chair and 
NED fees
To attract and 
retain NEDs of the 
highest calibre with 
broad commercial 
experience relevant 
to the Group
NEDs are paid a basic annual fee. Additional 
fees may be paid to NEDs who chair a Board 
Committee and/or who sit on a Board Committee 
to reflect additional responsibilities.
The fees paid to NEDs are determined by the 
Board and may be paid in a mix of cash and 
Ordinary Shares.
Fee levels are reviewed periodically, with any 
adjustments effective 1 January. Fees are reviewed 
by considering external advice on best practice 
and fee levels at other FTSE companies of broadly 
similar size and sector to THG. Time commitment 
and responsibility are also considered when 
reviewing fees.
Fee increases will be 
applied considering the 
outcome of the review.
The fees paid to NEDs 
in respect of the year 
under review (and for 
the following year) 
are disclosed in the 
Annual Report on 
Remuneration.
n/a
Directors’ Remuneration Report continued
Annual Report on Remuneration
This section covers the reporting period from 1 January 2024 to 31 December 2024 and provides details of the implementation of the 
Remuneration Policy during this period, as well as the intended implementation during the current 2025 reporting period. 
Single total figure of remuneration (audited)
The following table provides a single figure for total remuneration of the Directors for the financial year to 31 December 2024, 
together with comparative figures for the financial year to 31 December 2023. The values of each element of remuneration are based 
on the actual value delivered, where known. The value of the annual bonus includes both the cash element and the element deferred 
into Shares.
Salary 
and fees
(£’000)
Benefits
(£’000)
Pension
(£’000)
Total 
fixed pay
(£’000)
Annual 
bonus
(£’000)
LTIP
(£’000)
Other
(£’000)
Total 
variable pay
(£’000)
Total
(£’000)
Executive Directors
Matthew 
Moulding1
2024
23
9
1
32
0
0
0
0
32
2023
23
6
0
29
0
0
0
0
29
John 
Gallemore1, 5
2024
450
4
1
455
0
0
0
0
455
2023
450
5
1
456
0
0
0
0
456
Damian 
Sanders2
2024
500
7
0
507
0
0
0
0
507
2023
470
7
0
477
0
0
0
0
477
NEDs
Charles 
Allen
2024
424
0
0
424
0
0
0
0
424
2023
397
0
0
397
0
0
0
0
397
Edward 
Koopman
2024
36
0
0
36
0
0
0
0
36
2023
34
0
0
34
0
0
0
0
34
Gillian 
Kent
2024
105
0
0
105
0
0
0
0
105
2023
99
0
0
99
0
0
0
0
99
Dean 
Moore
2024
100
0
0
100
0
0
0
0
100
2023
102
0
0
102
0
0
0
0
102
Sue 
Farr3
2024
127
0
0
127
0
0
0
0
127
2023
74
0
0
74
0
0
0
0
74
Helen 
Jones3
2024
100
0
0
100
0
0
0
0
100
2023
47
0
0
47
0
0
0
0
47
Former NEDs
Damian 
Sanders2
2024
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
2023
37
0
0
37
0
0
0
0
37
Iain 
McDonald4
2024
17
0
0
17
0
0
0
0
17
2023
53
0
0
53
0
0
0
0
53
1.	 Since Admission and subject to minimum statutory limits, Matthew Moulding has elected to waive his salary. The salaries and bonuses detailed here are the 
amounts received by Matthew Moulding in the periods. For the 2023 financial year, the salary waived by Matthew Moulding was £727,480. For the 2024 financial 
year, the salary waived by Matthew Moulding was £726,972. For the 2023 and 2024 financial years, both Matthew Moulding and John Gallemore waived their 
entitlement to participate in the annual bonus plan.
2.	 Damian Sanders held the position of NED during the 2023 financial year, from 1 January 2023 until he was appointed as CFO on 24 January 2023. His 2023 
remuneration has therefore been split between the relevant periods of service in each role, with each element pro-rated to reflect his position as NED from 
1 January 2023 to 23 January 2023 and subsequent position as CFO from 24 January 2023 to 31 December 2023. For the 2024 financial year, Damian Sanders 
waived his entitlement to participate in the annual bonus plan, as he did for the 2023 financial year.
3.	 The figures for the 2023 financial year have been pro-rated to reflect the appointments of Sue Farr and Helen Jones to the Board from, respectively, 24 April 2023 
and 21 June 2023.
4.	  Iain McDonald stepped down from the Board on 31 March 2024.
5.	 With effect from the completion of the demerger of THG Ingenuity on 2 January 2025, John Gallemore joined the THG Ingenuity Board as Executive President and 
resigned from the Board and as COO. John Gallemore’s fixed remuneration was therefore paid until 2 January 2025, after which date he ceased to be employed by 
the Company. For further details regarding the treatment of John Gallemore’s variable remuneration, please refer to the ‘Treatment of John Gallemore’s 2023 and 
2024 LTIP awards’ section which follows.
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Financial Statements
Additional Information

Governance
Base salary (audited)
The base salaries of the Executive Directors are typically reviewed on an annual basis, with any increases effective from 1 January. 
As detailed within the Remuneration Policy summary, when determining any increases the Remuneration Committee compares 
the Group’s remuneration packages for its Executive Directors with those of directors in FTSE companies of a similar size and/
or sector to THG and also takes account of salary increases across the rest of the UK business, an individual’s role and personal 
performance, business performance and the external environment.
No salary increases were awarded to Executive Directors during the 2024 reporting period. As such, at 31 December 2024 salary 
levels were as follows:
	
– Matthew Moulding: £750,000;
	
– Damian Sanders: £500,000; and
	
– John Gallemore: £450,000.
As previously stated, Matthew Moulding waived as much as was legally permissible of his base salary during 2024 in return for 
the Group making a charitable donation to The Moulding Foundation of a similar value. For the financial year ending 31 December 
2024, the salary waived by Matthew Moulding was £726,972.
Pension (audited)
As part of their remuneration arrangements, the Executive Directors are entitled to receive pension contributions from the 
Company. Under these arrangements, they can elect for those contributions to be paid in the form of taxable pension allowance 
or direct payments into a personal pension plan or the Group’s UK defined contribution scheme. 
During 2024 £504 and £1,321 were paid into the personal pension plans of Matthew Moulding and John Gallemore respectively. 
These amounts represent 3% of pensionable salary, in line with the UK wider workforce. Executive Directors participate in a 
Qualifying Earnings scheme where employer contributions are capped at a monthly threshold, such that the effective contribution 
rate is less than 3% of salary in practice. Damian Sanders opted out of the Qualifying Earnings scheme in April 2023 (hence he 
did not receive any pension contributions from the Company during 2024). None of the Executive Directors participate in a Group 
defined benefit pension scheme.
Benefits (audited)
In line with the current Remuneration Policy, benefits in kind for each of the Executive Directors comprised medical insurance 
benefits, permanent health insurance and life assurance. 
Bonus awards (audited)
The Executive Directors opted to waive their entitlement to participate in the annual bonus plan for the 2024 reporting period (as 
in prior years). As such, no discretion was exercised by the Remuneration Committee during the 2024 financial year in respect of 
the annual bonus plan.
Scheme interests awarded (audited)
2023 LTIP award
As noted in the Chair’s letter, the Remuneration Committee decided to delay LTIP grants in respect of the 2023 financial year until 
March 2024. On 7 March 2024 the following awards were made under the LTIP:
Director
Type of award
Number of Ordinary
Shares subject to award
Face value of award¹
Damian Sanders
Nil-cost option
1,939,788
£1,250,000
John Gallemore
Nil-cost option
1,745,810
£1,125,000
1.	 Based on a share price of 64.44p per Ordinary Share.
The performance period of these awards is three years from the date of grant, with the following targets:
Measure
Weighting
% of award vesting for
threshold performance
Threshold
Maximum
Relative TSR vs 
FTSE 250 Index
80%
25
Median of the
comparator group
Upper quartile of the
comparator group
ESG measure¹
20%
n/a
n/a
Target achieved
1.	 ESG measure: by the end of 2026, THG operational sites to achieve Zero Waste TRUE Gold Certification.
For TSR performance between threshold and maximum, vesting will be determined on a straight-line basis. The performance 
outcome for the ESG measure is assessed using a binary approach.
These awards will vest on the third anniversary of the date of grant and will be subject to a further two-year holding period.
Directors’ Remuneration Report continued
Following the demerger of THG Ingenuity, the Remuneration Committee reviewed the ESG targets for both LTIP grants to assess 
whether they remained relevant in the go-forward business context and concluded that, while the metrics do remain relevant, the 
precise targets require amendment to reflect the practical implications of the demerger. Specifically, for the 2023 LTIP, the Zero 
Waste TRUE Gold Certification target by the end of 2026 still applies, but the in-scope, operational sites will be reduced to those 
sites over which the Company retains control following the demerger. 
2024 LTIP award
As further noted in the Chair’s letter, the Remuneration Committee intends to grant annual LTIP awards on a normal cycle from 
2024 onwards, typically following the Company’s annual general meeting. A 2024 LTIP award was therefore granted to each of 
Damian Sanders and John Gallemore on 1 August 2024 as follows:
Director
Type of award
Number of Ordinary
Shares subject to award
Face value of award¹
Damian Sanders
Nil-cost option
1,923,077
£1,250,000
John Gallemore
Nil-cost option
1,730,7692
£1,125,000
1.	 Based on a share price of 65.00p per Ordinary Share.
2.	 The Grant of Share Options RNS published by the Company on 1 August 2024 erroneously stated that John Gallemore had been granted an award over 
1,923,077 Ordinary Shares (equal to the award granted to Damian Sanders). The table above sets out the correct number of Ordinary Shares over which 
an award was granted, consistent with the Directors’ Remuneration Policy.
The performance period of these awards is three years from the date of grant, with the following targets:
Measure
Weighting
% of award vesting for
threshold performance
Threshold
Maximum
Relative TSR vs 
FTSE 250 Index
80%
25
Median of the
comparator group
Upper quartile of the
comparator group
ESG measure¹
20%
25
60% of suppliers
by spend
63% of suppliers
by spend
1.	 ESG measure: based on supplier alignment with the Company’s SBTi-approved targets.
For performance between threshold and maximum, vesting will be determined on a straight-line basis.
These awards will vest on the third anniversary of the date of grant and will be subject to a further two-year holding period.
As previously noted, the Remuneration Committee reviewed the ESG targets for both LTIP grants following the demerger of THG 
Ingenuity to assess whether they remained relevant in the go-forward business context. For the 2024 LTIP, while there is no 
proposal to amend the numerical targets, the in-scope spend will be amended to relate only to suppliers of THG Beauty and THG 
Nutrition. We are satisfied that the amended targets retain their original level of stretch while now relating directly to areas over 
which the Executive Directors have influence.
Treatment of John Gallemore’s 2023 and 2024 LTIP awards
The Remuneration Committee determined that John Gallemore would be treated as a ‘good leaver’ and, as such, his in-flight LTIP 
awards will vest on their normal vesting dates, subject to their original performance conditions. The Remuneration Committee 
intends to exercise discretion to disapply time pro-rating on his LTIP awards at the time of vesting. In making this decision, the 
Committee considered the instrumental role that John Gallemore has played in the success of THG since its founding in 2004, the 
context around fair and consistent treatment between John Gallemore and other below-Board employees departing as a result 
of the demerger of THG Ingenuity, and the delayed grant of both the 2023 and 2024 LTIP awards compared to the normal annual 
cycle.
Payments to past Directors (audited)
No payments were made to past Directors during the 2024 financial year.
Loss of office payments (audited)
No loss of office payments were made during the 2024 financial year.
External appointments
Damian Sanders is a non-executive director of Victorian Plumbing Group plc. Neither Matthew Moulding nor John Gallemore held 
any external non-executive roles during 2024.
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Strategic Report
Governance
Financial Statements
Additional Information

Governance
Directors’ shareholdings (audited)
The tables below show the shareholdings of each Director as at 31 December 2024:
Ordinary
Shares
B Shares
D1 Shares
D2 Shares
Deferred 2 
Shares
E Shares
F Shares
G Shares
 H 
Shares
Executive Directors
Matthew Moulding1
121,924,433
97,227,825 50,550,450
360
(equivalent to
66,772 Ordinary
Shares) 18,346,774
43,641,266 20,197,808
7,733,792
0
John Gallemore
682,9472
0
3,533,879
3,174
(equivalent to
588,702 Ordinary
Shares)
813,345
185,476 2,666,963
4,000,537
0
Damian Sanders
358,487
129,000
0
0
0
0
0
0
0
NEDs
Charles Allen3
2,548,311
393,689
0
0
0
0
0
0
0
Edward Koopman
0
0
0
0
0
0
0
0
0
Gillian Kent3
53,600
0
0
0
0
0
0
0
0
Dean Moore3
53,143
0
0
0
0
0
0
0
0
Sue Farr3
171,7434
0
0
0
0
0
0
0
0
Helen Jones3
134,084
0
0
0
0
0
0
0
0
Former NEDs
Iain McDonald5
1,658,309
1,033,110
0
0
14,524
0
0
0
0
1.	 99,598,237 of the Ordinary Shares, 81,296,802 of the B Shares, 10,971,090 of the Deferred 2 Shares and all of the F Shares and G Shares owned by Matthew 
Moulding are held by FIC ShareCo Limited, a corporate entity wholly owned by Matthew Moulding. Additionally, 5,739,451 of the Ordinary Shares and 4,095,428 of 
the B Shares shown in the table above are held by Jodie Moulding, Matthew Moulding’s spouse.
2.	 578,710 of these Ordinary Shares are held jointly with Joanne Gallemore, John Gallemore’s spouse.
3.	 Charles Allen, Gillian Kent, Dean Moore, Sue Farr and Helen Jones hold Ordinary Shares. In consideration of these individual shareholdings and NED independence, 
the Board has applied its assessment criteria including, but not limited to, whether a NED has held a material business relationship with the Company in the last 
three years. Taking into account assessments of materiality and the 3% notification threshold under the DTRs’ major shareholdings notification regime, the Board 
acknowledges that the shareholdings of these NEDs sit significantly below the notification threshold and therefore do not impair their independence.
4.	 26,500 of these Ordinary Shares are held by Anthony Mair, Sue Farr’s spouse.
5.	 Iain McDonald stepped down from the Board on 31 March 2024.
Executive Director
Unvested and subject to
performance conditions
Unvested and not subject
to performance conditions
Vested and
unexercised
Total interests as at
31 December 2024
Matthew Moulding1
0
0
0
0
John Gallemore2
3,476,579
0
0
3,476,579
Damian Sanders2
3,862,865
0
0
3,862,865
1.	 The entries for Matthew Moulding are zero as he is not eligible to participate in the LTIP, as set out in the Directors’ Remuneration Policy.
2.	 The entries for John Gallemore and Damian Sanders reflect their 2023 and 2024 LTIP awards, as set out elsewhere in this Directors’ Remuneration Report.
There have been no other changes to Directors’ holdings of Ordinary Shares between 31 December 2024 and the date of this 
Directors’ Remuneration Report, with the exception of the reduction in Matthew Moulding’s holding announced on 31 March 2025 
in the PDMR/PCA Shareholding & TR-1 Notification (the “Notification”). 
As detailed in the Notification, 23,327,894 Ordinary Shares were transferred to the placing book to satisfy demand from new and 
existing investors, the gross proceeds of which were all reinvested by Matthew Moulding by way of a convertible loan agreement. 
As a result, Matthew Moulding holds 98,596,539 Ordinary Shares as at the date of this Directors’ Remuneration Report and, 
on a fully diluted basis, his equity interest equates to 429,873,034 shares, being approximately 25% of the Company’s issued 
share capital and comprising 98,596,539 Ordinary Shares, 122,190,088 unlisted ordinary shares (which figure, for the avoidance 
of doubt, excludes his Deferred 2 Shares) and a conversion right for a further 209,086,407 Ordinary Shares pursuant to the 
aforementioned convertible loan agreement (as detailed within the Notification).
Directors’ Remuneration Report continued
Directors’ share ownership guidelines (audited)
Matthew Moulding and John Gallemore, who resigned from the Board and as COO with effect from completion of the demerger of 
THG Ingenuity on 2 January 2025, are required to hold Ordinary Shares equal to at least 350% of their base salary, while Damian 
Sanders is expected to build up a holding in Ordinary Shares of at least 200% of salary over a five-year period from the date of his 
appointment to the Board. NEDs are not subject to any shareholding requirements.
Executive Directors’ share ownership at 31 December 2024 was as follows:
Director
Shareholding requirement
(%age of salary)
Shareholding as at 
31 December 2024 
(%age of salary)
Shareholding
requirement met?
Matthew Moulding 
350
22,396.6%1
Yes
John Gallemore
350
1,294.3%2
Yes
Damian Sanders
200
45.5%
No
1.	 Matthew Moulding’s aggregated shareholding includes all Shares (i.e. Ordinary Shares, B Shares, D1 Shares, D2 Shares, E Shares, F Shares, G Shares and 
Deferred 2 Shares) held by Matthew Moulding, his spouse, Jodie Moulding, and FIC ShareCo Limited, a corporate entity wholly owned by Matthew Moulding.
2.	 John Gallemore’s aggregated shareholding includes all Shares (i.e. Ordinary Shares, D1 Shares, D2 Shares, E Shares, F Shares, G Shares and Deferred 2 Shares) 
held by him and jointly with his spouse, Joanne Gallemore.
Current shareholdings are based on Shares owned outright and valued using the average Ordinary Share price over the three 
months ended 31 December 2024 i.e. £0.467.
John Gallemore will comply with THG’s post-employment shareholding requirements, maintaining a shareholding of at least 350% 
of salary for a period of two years post employment with the Company.
Performance graph and table
The following graph shows the TSR (i.e. total shareholder return) performance over the period from Admission to 
31 December 2024 relative to the FTSE 250 Index. It illustrates the performance of a £100 investment in the Company in that 
period compared with the value of £100 invested in the FTSE 250 Index over the same period.
The FTSE 250 Index continues to be considered a more appropriate comparator for this purpose as it is a broad equity index of 
which the Company is a constituent. 
THG
FTSE 250
200
150
100
0
50
Listing
31/12/2020
31/12/2021
31/12/2022
31/12/2023
31/12/2024
TSR performance (%)
118
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THG PLC Annual Report and Accounts 2024
THG PLC Annual Report and Accounts 2024
Strategic Report
Governance
Financial Statements
Additional Information

Governance
Directors’ Remuneration Report continued
Chief Executive Officer’s historical remuneration
The following table details the Chief Executive Officer’s remuneration for each of the last five financial years:
2020
2021
2022
2023
2024
Single figure (£’000)
870,139
453
33
29
32
Bonus outcome as a percentage of maximum
100
n/a1
n/a1
n/a1
n/a1 
Long-term incentive outcome 
as a percentage of maximum
100
n/a2
n/a2
n/a2
n/a2
1.	 Matthew Moulding waived his entitlement to participate in the annual bonus plan for each of the 2021 to 2024 financial years.
2.	 No LTIP was eligible to vest in respect of each of the 2021 to 2024 financial years and Matthew Moulding does not participate in any ongoing LTIP.
Percentage change in Directors’ remuneration 
The Executive Directors are the only employees of the Company and therefore the UK workforce has been selected as the 
appropriate comparator group to provide a meaningful comparison since this is the geographical location in which all of the 
Executive Directors, and the majority of NEDs, are based. 
Accordingly, the following table shows the percentage change in the Directors’ salaries, benefits (excluding pension) and annual 
bonuses between the 2020 and 2021, 2021 and 2022, 2022 and 2023, and 2023 and 2024 financial years, compared with 
the percentage change in the average of each of these components of pay for all UK employees for each of these periods. 
The comparison uses a per capita figure. 
2023 to 2024
2022 to 2023
2021 to 2022
2020 to 2021
Salary/
fees Benefits
Bonus
Salary/
fees
Benefits
Bonus
Salary/
fees
Benefits
Bonus
Salary/
fees
Benefits
Bonus
Executive Directors
Matthew Moulding1
2.3%
45.6%
n/a
9.5% -46.6%
n/a
5.5%
97.3%1
n/a
-95.8%
17.0%
-100%
John Gallemore2
0.0%
-19.5%
n/a
91.5%
-5.2%
n/a
1,100.7%2
2.6%
n/a
-91.6%
63.0%
-100%
Damian Sanders3
6.5%
1.5%
n/a
236.3%3
n/a³
n/a³
18.8%
0%
n/a
780%
0%
n/a
NEDs
Charles Allen
6.8%
0%
n/a5
21.2%4
0%
n/a5
n/a4
n/a4
n/a4,5
n/a4
n/a4
n/a4,5
Edward Koopman
6.2%
0%
n/a5
-4.1%
0%
n/a5
2.1%
0%
n/a5
250%
0%
n/a5
Iain McDonald7
-67.3%
0%
n/a5
-9.1%
0%
n/a5
-2.8%
0%
n/a5
325%
0%
n/a5
Gillian Kent
5.7%
0%
n/a5
235.8%4
0%
n/a5
n/a4
n/a4
n/a4,5
n/a4
n/a4
n/a4,5
Dean Moore
-2.8%
0%
n/a5
247.9%4
0%
n/a5
n/a4
n/a4
n/a4,5
n/a4
n/a4
n/a4,5
Sue Farr
71.2%
n/a6
n/a5,6
n/a6
n/a6
n/a5,6
n/a6
n/a6
n/a5,6
n/a6
n/a6
n/a5,6
Helen Jones
114.5%
n/a6
n/a5,6
n/a6
n/a6
n/a5,6
n/a6
n/a6
n/a5,6
n/a6
n/a6
n/a5,6
Wider workforce
Average employee8
8.4%
24.5% -50.6%
4.7%
22.5%
12.9%
10.5% -20.8%
85.4%
10.1%
217.3% -37.5%
1.	 From Admission and subject to minimum statutory limits, Matthew Moulding has elected to waive his salary and the percentage changes stated above reflect 
changes in these statutory limits rather than changes to salary levels. The reduction in the 2021 to 2022 benefits figure relates to Matthew Moulding’s private 
security cover which was funded by the Company in 2021 and personally funded from 1 January 2022 onwards. Matthew Moulding waived his entitlement to 
participate in the 2024 annual bonus plan, as he did in respect of financial years 2021, 2022 and 2023.
2.	 During 2021 John Gallemore elected to waive his salary subject to minimum statutory limits. In 2022 John Gallemore elected to waive his salary for the period 
1 January 2022 to 30 June 2022, and was paid his standard base salary from 1 July 2022 until he resigned from the Board and as COO with effect from 
completion of the demerger of THG Ingenuity on 2 January 2025. The increase in the 2021 to 2022 salary/fees figure reflects John Gallemore electing not to 
waive his salary for the period 1 July 2022 to 31 December 2022. John Gallemore waived his entitlement to participate in the 2024 annual bonus plan, as he 
did in respect of financial years 2021, 2022 and 2023.
3.	 The percentage increase in the 2022 to 2023 salary/fees figure reflects a change in Damian Sanders’ role during the 2023 financial year. He held the position 
of NED during the 2020, 2021 and 2022 financial years and from 1 January 2023 to 23 January 2023, and was appointed CFO on 24 January 2023 (and has 
held this position from this date to the date of this Report). It is not possible to show a percentage change for benefits and bonus as Damian Sanders was not 
eligible to receive these remuneration elements prior to his appointment as CFO. Damian Sanders waived his entitlement to participate in the 2024 annual 
bonus plan, as he did in respect of the 2023 financial year.
4.	 Charles Allen, Gillian Kent and Dean Moore were not Directors during the 2020 and 2021 financial years. Charles Allen was appointed to the Board on 
22 March 2022 and Gillian Kent and Dean Moore were both appointed on 15 September 2022. Therefore, the percentage change figure disclosed for 2022 
to 2023 for: (i) Charles Allen reflects his full year’s service in 2023 in comparison to his part year’s service in 2022 (i.e. the figure reflects 12 months’ service in 
2023 versus approximately 9 months’ service in 2022); and (ii) each of Gillian Kent and Dean Moore reflects their full year’s service in 2023 in comparison to 
their part year’s service in 2022 (i.e. the figures reflect 12 months’ service in 2023 versus approximately 3.5 months’ service in 2022).
5.	 NEDs are not entitled to participate in the annual bonus plan.
6.	 Sue Farr and Helen Jones were not Directors during the 2020, 2021 and 2022 financial years, being appointed to the Board on 24 April 2023 and 
21 June 2023 respectively.
7.	 Iain McDonald stepped down from the Board on 31 March 2024. 
8.	 THG PLC is the parent company of the Group and, with the exception of the Executive Directors, does not have any employees. The figures detailed here are 
therefore representative of the Group’s UK workforce.
Chief Executive Officer’s pay ratio
The following table presents the pay ratio between the Chief Executive Officer’s single total figure of remuneration and that 
of the Group’s UK workforce. The ratios compare the Chief Executive Officer’s single total figure of remuneration with the total 
remuneration of full-time equivalent UK employees at the 25th, median and 75th percentiles.
Year
UK employees (full-time equivalents)
Method
CEO remuneration
(£’000)
25th percentile
pay ratio
Median
pay ratio
75th percentile
pay ratio
2024
Option A
32
1.2:1
1.1:1
0.7:1
2023
Option A
29
1.2:1
1.0:1
0.7:1
2022
Option A
33
1.2:1
1.1:1
0.8:1
2021
Option A
453
21:1
18:1
14:1
The total pay and benefits and salary figures used for the pay ratio calculations are set out in the following table:
Year
UK employees (full-time equivalents)
25th percentile
Median
75th percentile
2024
Salary
£26,055
£30,127
£43,083
Total pay and benefits
£26,550
£30,800
£44,187
The 25th percentile, median and 75th percentile figures used to determine the above ratios were selected by reference to the 
hourly pay figures for the Group’s UK workforce on 31 December 2024. Option A, as set out under the Regulations, was used to 
calculate remuneration for the 2024 financial year as the Company believes this is the most robust methodology for calculating 
these figures (and reflects the approach adopted for the preceding three financial years). The full-time equivalent annualised 
remuneration (comprising salary, benefits, pension, annual bonus and long-term incentives) was then calculated for those 
employees for the 2024 financial year.
The ratio continues to remain around 1:1 on a median basis, primarily as a result of Matthew Moulding waiving as much of his 
base salary as is legally permissible in return for the Group making a charitable donation of similar value, as well as waiving his 
entitlement to participate in the annual bonus plan and not participating in any long-term incentive scheme. 
Executive Director pay is, typically, more at risk than wider employee pay due to the use of variable pay which is not guaranteed 
and hence, depending on incentive plan outcomes, can lead to a total pay ratio that varies significantly from year to year. 
Furthermore, the Remuneration Committee believes that THG’s reward policies are not only aligned with the Group’s shared values 
and culture but also incentivise and drive the desired behaviours and ensure all employees are rewarded fairly and competitively 
for their contribution to the Group’s success. For these reasons, the Remuneration Committee is satisfied that the median pay 
ratio is consistent with the Group’s pay, reward and progression policies. 
THG PLC is the parent company of the Group and, with the exception of the Executive Directors, does not have any employees. 
The pay ratio figures have therefore been calculated with reference to the Group’s UK workforce which the Company considers 
is the appropriate comparator, being reflective of the wider policies in operation on employee pay, reward and progression across 
the vast majority of the Group’s overall workforce.
Relative importance of spend on pay
The following table details Shareholder distributions and THG expenditure on total employee pay for the 2024 financial year 
versus the prior financial year, together with the percentage change year on year:
2024
(£m)
2023
(£m)
%age
change
Profit distributed by way of dividend
0
0
n/a
Total spend on remuneration
318.4
300.2
6.1
Shareholder dilution 
Any share incentive plans (including The THG PLC 2022 Executive Long-Term Incentive Plan) post-IPO will be operated in line 
with both the recently updated Investment Association’s Principles of Remuneration (which require that commitments under all 
share schemes satisfied by newly issued ordinary shares must not exceed 10% of the issued ordinary share capital in any rolling 
ten‑year period) and the approved Directors’ Remuneration Policy. 
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Strategic Report
Governance
Financial Statements
Additional Information

Governance
2024 AGM voting outcomes
The following table sets out the Shareholder voting results in respect of the 2023 Directors’ Remuneration Report and the 
Directors’ Remuneration Policy, both of which were tabled for Shareholder approval at the 2024 AGM.
Resolution 
Votes
for
%age of
votes cast
Votes
against
%age of
votes cast
Total
votes cast
%age of
ISC voted
Votes
withheld
To approve the 2023 Directors’ 
Remuneration Report 
(excluding the Remuneration Policy) 
772,314,044
95.12
39,651,037
4.88
811,965,081
61.01
12,240,080
To approve the Directors’ 
Remuneration Policy
770,924,395
94.97
40,859,699
5.03
811,784,094
61.00
12,421,067
Implementation of Remuneration Policy for the 2025 financial year 
The Remuneration Committee proposes to implement the Remuneration Policy for the 2025 financial year as follows:
Base salary
Executive Directors have voluntarily waived any salary increase in respect of the 2025 financial year. Therefore, base salaries will 
remain as follows:
	
– Matthew Moulding: £750,000; and
	
– Damian Sanders: £500,000.
Pension
There is no change in the contribution percentage for Executive Directors for the 2025 financial year and it remains at 3% of 
pensionable salary. Pensionable salary is determined in line with the approach taken for the Group’s wider workforce, which is 
currently in line with auto-enrolment levels. 
Executive Directors participate in a Qualifying Earnings scheme where employer contributions are capped at a monthly threshold, 
such that the effective contribution rate is less than 3% of salary in practice. None of the Executive Directors participate in a 
Group defined benefit pension scheme.
Benefits
There are no proposed changes to the benefits provisions for Executive Directors for the 2025 financial year.
Annual bonus
In line with the Remuneration Policy, the maximum opportunity for the 2025 financial year will be:
	
– Matthew Moulding: 100% of base salary; and
	
– Damian Sanders: 100% of base salary.
The measures and weightings for Matthew Moulding and Damian Sanders for the 2025 financial year will be:
	
– Free Cash Flow (35%);
	
– Adjusted EBITDA (continuing)1 (35%); and
	
– Group Sales (continuing)1 (30%).
The specific targets are considered commercially sensitive and will be disclosed in next year’s Annual Report on Remuneration. 
LTIP award
As previously noted, the Remuneration Committee intends to grant annual LTIP awards on a normal cycle from 2024 onwards, 
typically following the Company’s annual general meeting. It is therefore expected that a 2025 LTIP award of 250% of base salary 
will be granted to Damian Sanders following the 2025 AGM. 
This award will vest on the third anniversary of the date of grant and be subject to: (i) a further two-year post-vesting holding 
period; and (ii) stretching financial and strategic performance conditions, which will be disclosed at the time of grant via a RNS 
announcement.
Directors’ Remuneration Report continued
NED fees
Following a review of the fees paid to NEDs, an increase of 4% will be applied to core/base NED and SID fees in line with wider 
workforce salary increases. This 4% increase does not apply to the additional Board Committee chairing/membership fees. 
Separately, as a consequence of the Related Party Committee’s increased responsibility following the demerger of THG Ingenuity, 
the additional fee for chairing this Committee has been increased with effect from 1 January 2025 to align with the additional fee 
paid for chairing each of the Audit, Risk, Remuneration and Sustainability Committees. Accordingly, annual NED fees will be as 
follows for the 2025 financial year:
NED fee type
Fee
Fee for Independent Chair
£432,640
Fee for SID
£93,600
Base fee for independent NEDs
£75,710
Base fee for non-independent NEDs
£37,850
Additional fee for chairing each of Audit, Risk, Remuneration, Sustainability and Related Party Committees
£12,000
Additional fee for chairing Nomination Committee
£8,000
Additional fee for membership of each of Audit, Risk, Related Party, Nomination, 
Remuneration and Sustainability Committees
£5,000
Advisers to the Remuneration Committee
PricewaterhouseCoopers LLP (“PwC”) remain engaged as the Remuneration Committee’s independent remuneration advisers, 
having been appointed prior to Admission by the then Remuneration Committee Chair. PwC is a member of the Remuneration 
Consultants Group, the professional body for remuneration consultants, and adheres to its Code of Conduct. The Remuneration 
Committee is satisfied that the advice provided by PwC during 2024 was objective and independent and, while separate teams 
within PwC also advise the Company on matters of tax, corporate governance and operations, the Remuneration Committee is 
further satisfied that these activities do not compromise the independence or objectivity of the advice it receives from PwC as 
Remuneration Committee advisers. 
During 2024 PwC provided general support to the Remuneration Committee and guidance on developments in remuneration 
governance and best practice, including associated implications for THG. PwC further advised on:
	
– the 2023 Directors’ Remuneration Report;
	
– NED and Executive Director benchmarking;
	
– appropriate performance metrics for 2024 and 2025 incentive arrangements; 
	
– treatment of the in-flight LTIP awards as a consequence of the demerger of THG Ingenuity; and
	
– 2024 AGM season remuneration trends.
Fees charged by PwC for advice provided to the Remuneration Committee for the 2024 financial year amounted to £72,350 
(excluding VAT).
On behalf of the Remuneration Committee
Helen Jones
Chair of the Remuneration Committee
28 April 2025
1.	 Adjusted EBITDA (continuing) and Sales (continuing) not including discontinued categories.
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THG PLC Annual Report and Accounts 2024
Strategic Report
Governance
Financial Statements
Additional Information

Governance
Directors’ Report
Directors’ Report disclosures 
The Directors present their report, together with the audited consolidated financial statements of the Company, for the financial 
year ended 31 December 2024. In accordance with section 414C(11) of the Companies Act, the Company has chosen to provide 
disclosures and information in relation to certain matters elsewhere in this Annual Report. These matters, together with those 
required under The Large and Medium-sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013, 
are cross-referenced in the table which follows and, together, form part of this Directors’ Report. 
The Corporate Governance Report, contained on pages 84 to 93, is incorporated by reference into this Directors’ Report.
Information
Section in the Annual Report
Page(s)
Risk management (including principal and emerging risks) 
Strategic Report 
72 to 82
Going Concern Statement 
Strategic Report 
81
Post balance sheet events 
Directors’ Report
129
Future developments of the Company 
Strategic Report 
Throughout the Strategic 
Report (pages 2 to 82) 
GHG emissions
Strategic Report 
48 to 53, 62 to 71
Directors’ biographies 
Corporate Governance Report 
86 and 87
Corporate governance arrangements 
Corporate Governance Report 
84 to 93
Directors’ conflicts of interest 
Corporate Governance Report 
92
Related Party Transactions 
Financial Statements
180 and 181
Statement of engagement with employees 
Strategic Report 
36 to 42
Statement of engagement with suppliers, customers and others 
in a business relationship with the Company 
Strategic Report 
36 to 42
Articles of Association 
In accordance with the Companies 
Act, the Articles of Association may 
only be amended by special resolution 
at a general meeting of Shareholders. 
The Articles of Association are 
available on the Company’s website 
at: https://‌www.‌thg.com/investor-
relations/key-governance-documents.
Annual general meeting 
The AGM will be held at THG Studios, 7-9 
Sunbank Lane, Altrincham WA15 0AF on 
25 June 2025 at 1.00 p.m. The Notice of 
Meeting, together with explanatory notes, 
will be sent to Shareholders in May 2025. 
Directors
Biographies of those Directors who 
were in office at 31 December 2024, and 
remain in office as at the date of this 
Directors’ Report, are contained in the 
Corporate Governance Report on pages 
86 and 87. All of these Directors held 
office throughout the whole of 2024, 
with the exception of Milyae Park who 
was appointed on 28 January 2025. 
John Gallemore was a director of the 
Company throughout the whole of 
2024 but resigned from the Board and 
as COO with effect from completion 
of the demerger of THG Ingenuity on 
2 January 2025.
All Directors in office as at the date 
of this Directors’ Report will offer 
themselves for election or re-election 
(as appropriate) by Shareholders at the 
forthcoming AGM.  
Directors’ interests 
Details of Directors’ beneficial and 
non‑beneficial interests in the 
Shares are detailed in the Directors’ 
Remuneration Report on page 118. 
On 7 March 2024 and 1 August 2024 
nil-cost options were granted to each 
of Damian Sanders, the CFO, and 
John Gallemore, the former COO, 
under the THG PLC 2022 Long-Term 
Incentive Plan in respect of the 2023 
and 2024 financial years. Further 
details of these awards, including the 
applicable performance targets and 
performance periods, can be found 
within the ‘Scheme interests awarded 
(audited)’ section of the Annual Report 
on Remuneration, within the Directors’ 
Remuneration Report.
Qualifying third party 
indemnification and insurance 
Pursuant to the Articles of Association 
and their service contracts/letters of 
appointment (as appropriate), Directors 
benefited from qualifying third party 
indemnity provisions for the purposes 
of section 236 of the Companies Act 
throughout 2024 and up to the date 
of this Directors’ Report. The Company 
also maintained Directors’ and Officers’ 
Liability Insurance throughout 2024. 
Appointment and replacement 
of Directors 
The rules for appointing and replacing 
Directors are set out in the Articles of 
Association. Directors can be appointed 
by the Board or by ordinary resolution of 
the Company. A Director can be removed 
from office by the Company passing an 
ordinary resolution or by notice being 
given by all other Directors. 
Powers of the Directors 
The Directors may exercise all the powers 
of the Company subject to the provisions 
of the relevant legislation, the Articles of 
Association and any directions given by 
the Company in a general meeting. 
Share capital 
Subject to the Companies Act and the 
Articles of Association, but without 
prejudice to the rights attached to any 
existing Share, any Share may be issued 
with, or have attached to it, such rights 
or restrictions as the Company may 
decide by ordinary resolution or, if no 
such resolution is in effect, as the Board 
may decide so far as the resolution does 
not make specific provision. No such 
resolution is currently in effect. 
Purchase of own Ordinary Shares 
At the 2024 AGM the Company was 
granted authority by its Shareholders 
to purchase up to 10% of its ordinary 
issued share capital, in accordance with 
the Articles of Association. No Shares 
were bought back under this authority 
during the 2024 financial year or in the 
period from 1 January 2025 to the date 
of this Directors’ Report. This buyback 
authority will expire at the conclusion of 
the forthcoming AGM, when the Directors 
intend to propose the authority be 
renewed. 
Allotment of Shares 
Under the Companies Act, the Directors 
may only allot Shares if authorised to do 
so by Shareholders in a general meeting. 
The Directors were granted authority by 
Shareholders to allot securities in the 
Company up to an aggregate maximum 
nominal amount of £4,943,753.96 
and to allot securities, without the 
application of pre-emption rights, up to 
a nominal amount of £741,563.09 and 
a further £741,563.09 in connection 
with an acquisition or specified capital 
investment of a kind contemplated 
by the Pre-Emption Group’s updated 
Statement of Principles on Disapplying 
Pre-Emption Rights. In connection with 
both authorities, the Directors were also 
granted authority to allot up to a further 
nominal amount of £148,312.61 for the 
purposes of a follow-on offer (as such 
term is described in the Pre-Emption 
Group’s updated Statement of Principles 
on Disapplying Pre-Emption Rights).
These authorities apply until the 
conclusion of the forthcoming AGM 
when the Company will seek Shareholder 
approval to renew them, with detailed 
explanatory notes included within the 
Notice of Meeting. 
Share structure 
The Company is the holding company of the Group and has in issue the classes of share set out in the table which follows. 
On 6 January 2025 the Company transferred the listing category of its Ordinary Shares from the Transition category to the ESCC 
category of the Official List.
As at 31 December 2024 the Shares in issue were as follows:
Share class
Number of Shares
Percentage of
Company’s fully
diluted issued
share capital
Allotted, called up and fully paid Ordinary Shares
1,322,058,529
77.94
Allotted, issued and fully paid B Shares1
204,081,632
12.03
Allotted, issued and partly paid D1 Shares
56,082,651
3.30
Allotted, called up and fully paid D2 Shares
17,066
n/a
Allotted, issued and partly paid E Shares
48,605,750
2.87
Allotted, issued and partly paid F Shares
26,715,453
1.57
Allotted, issued and partly paid G Shares
16,885,866
1.00
Allotted, issued and fully paid Deferred 1 Shares
323,059
0.02
Allotted, issued and partly paid Deferred 2 Shares
21,563,860
1.27
Total
1,696,333,866
100
1.	 Following the receipt from certain Shareholders of valid elections to participate in the demerger of THG Ingenuity from the Company, 204,081,632 Ordinary 
Shares were redesignated as B Shares on 30 December 2024. These B Shares were redesignated as Deferred 1 Shares upon completion of the demerger 
on 2 January 2025. Further information on the demerger and the B Shares is included within the circular that was made available to Shareholders on 
28 November 2024.
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THG PLC Annual Report and Accounts 2024
Strategic Report
Governance
Financial Statements
Additional Information

Governance
Share capital continued
Share structure continued
As at 31 December 2024 Matthew 
Moulding was also interested 
in 121,924,433 Ordinary Shares, 
representing 9.22% of the total issued 
Ordinary Shares; 97,227,825 B Shares, 
representing 47.64% of the total issued 
B Shares; 50,550,450 D1 Shares, 
representing 90.14% of the total issued 
D1 Shares; 360 D2 Shares, representing 
2.11% of the total issued D2 Shares; 
43,641,266 E Shares, representing 
89.79% of the total issued E Shares; 
20,197,808 F Shares, representing 75.60% 
of the total issued F Shares; 7,733,792 G 
Shares, representing 45.80% of the total 
issued G Shares; and 18,346,774 Deferred 
2 Shares, representing 85.08% of the 
total issued Deferred 2 Shares.
Rights and obligations attaching 
to Shares 
The rights attaching to the Shares, 
as detailed within the Articles of 
Association, are as follows: 
(a) Ordinary Shares 
The Ordinary Shares rank pari passu in 
all respects and carry the right to receive 
all dividends and distributions declared, 
made or paid on, or in respect of, the 
Ordinary Shares. 
Subject to disenfranchisement in the 
event of non-payment of any call or other 
amount due and payable in respect of 
any Share, or non-compliance with any 
statutory notice requiring disclosure of 
the beneficial ownership of any Share, 
on a show of hands every Shareholder 
present in person or by proxy has one 
vote and on a poll every Shareholder 
present in person or by proxy has one 
vote for every Ordinary Share that 
they hold. 
Electronic and paper proxy appointments 
and voting instructions must be received 
no later than 48 hours (excluding any 
part of a day that is not a working day) 
before a general meeting. 
Except as set out above and as permitted 
under applicable statutes, there are no 
limitations on the voting rights of holders 
of a given percentage, number of votes or 
deadlines for exercising voting rights. 
(b) D1 Shares, D2 Shares and E Shares 
The D1 Shares, D2 Shares and E Shares 
are non-voting ordinary shares and 
do not carry the right to participate in 
dividends of the Company. 
The holders of D1 Shares, D2 Shares and 
E Shares may convert their D1 Shares, D2 
Shares and E Shares into Ordinary Shares 
(on the basis of, as applicable, one 
Ordinary Share per D1 Share or E Share 
or 185 Ordinary Shares per D2 Share). 
(c) F Shares, G Shares and H Shares 
The F Shares, G Shares and H Shares are 
non-voting ordinary shares and do not 
carry the right to participate in dividends 
of the Company. 
The holders of F Shares, G Shares and 
H Shares may exercise put options to 
convert their F Shares, G Shares and 
H Shares into Ordinary Shares (on the 
basis of, as applicable, one Ordinary 
Share per F Share, G Share or H Share). 
The put options may be exercised for a 
period of ten years from the end of the 
performance period (which ended on 
31 December 2022). 
(d) Deferred 1 Shares and Deferred 
2 Shares 
The Deferred 1 Shares and Deferred 2 
Shares are non-voting ordinary shares 
and do not carry the right to participate in 
dividends of the Company. 
The Deferred 1 Shares and Deferred 
2 Shares may be purchased by the 
Company, provided it is lawful for the 
Company to purchase them, for an 
aggregate sum of £1.00. 
Restrictions on transfer or holdings 
of securities in the Company 
With the exception of the following, there 
are no restrictions on the transfer of, or 
limitations on holding, securities in the 
Company: 
	
– The Company may, pursuant to 
the Articles of Association and the 
Companies Act, send out statutory 
notices to those it knows, or has 
reasonable cause to believe, have an 
interest in its Shares, asking for details 
of those who have an interest in a 
particular holding of Shares and the 
extent of their interest. When a person 
receives a statutory notice and fails 
to provide any information required 
by the notice in the time specified 
within it, the Company can apply to a 
court for an order directing, amongst 
other matters, that any transfer of the 
Shares which are the subject of the 
statutory notice is void. 
	
– The Directors may, without giving any 
reason, refuse to register the transfer 
of any certificated Ordinary Shares 
which are not fully paid. 
	
– Transfers of uncertificated Ordinary 
Shares must be carried out using 
CREST, the central securities 
depository for markets in the UK and 
for Irish stocks, and the operator of 
the relevant system or the Directors 
can refuse to register a transfer of 
an uncertificated Ordinary Share, 
in accordance with the regulations 
governing the operation of CREST. 
Dividends 
Subject to the Companies Act and the 
Articles of Association, the Company may, 
by ordinary resolution, declare dividends 
and the Directors may decide to pay 
interim dividends. A dividend must not be 
declared unless the Directors have made 
a recommendation as to its amount. 
Such a dividend must not exceed the 
amount recommended by the Directors 
and no dividend may be declared or paid 
unless it is in accordance with members’ 
respective rights. 
No dividends were declared, nor will be 
distributed, for the financial year ended 
31 December 2024 (2023: £nil). However, 
following Shareholder approval being 
obtained on 27 December 2024 to the 
business set out in the circular which 
was made available to Shareholders 
on 28 November 2024 relating to the 
demerger of THG Ingenuity, a dividend 
liability has been recognised within the 
statement of financial position at 31 
December 2024. See note 12.2 within 
the notes to the consolidated financial 
statements for further information.
Return of capital 
A liquidator may, on obtaining any 
sanction required by law, divide amongst 
the members in kind the whole, or any 
part, of the assets of the Company and 
may, for that purpose, value any assets 
and determine how the division is carried 
out as between the members or different 
classes of members.
Shares held on trust
The Company has established an 
employee benefit trust (“EBT”) to hold 
Ordinary Shares to satisfy awards made 
under the Employee Incentive Plan. As at 
the date of this Directors’ Report, the EBT 
holds 82,667,016 Ordinary Shares.
Directors’ Report continued
Substantial shareholdings 
Disclosable interests of 3% or more in Ordinary Shares as at 31 December 2024 and 31 March 2025 were as follows:
Shareholder
Percentage
of Ordinary
Shares as at
31 December 2024
Percentage
of Ordinary
Shares as at
31 March 2025
Frasers Group plc
—
10.86
Sofina S.A.
9.64
9.17
Matthew Moulding
9.22
7.091, 2
Balderton Capital (UK) LLP
7.33
6.97
Qatar Investment Authority
7.20
6.84
THG PLC EBT
4.62
3.68
1.	 As detailed in the ‘Post balance sheet events – Equity placing and equity raise’ section which follows, Matthew Moulding transferred 23,327,894 Ordinary 
Shares to the placing book to satisfy demand from investors in the March 2025 fundraise, the gross proceeds of which were reinvested by Matthew Moulding 
by way of a convertible loan agreement.
2.	 On a fully diluted basis, Matthew Moulding’s equity interest equates to approximately 25% of the Company’s issued share capital (further details on which can 
be found within the ‘Directors’ shareholdings (audited)’ section of the Annual Report on Remuneration).
All notifications made to the Company under the DTRs are released to the market via a Regulatory Information Service and made 
available on the Company’s website at: https://www.thg.com/investor-relations/regulatory-news/.
Change of control
Other than the terms of the agreement 
between Matthew Moulding and 
the Company, as detailed under the 
‘Significant contractual arrangements’ 
section which follows, there are no 
agreements between THG and its 
Directors or employees providing 
for compensation for loss of office 
or employment (whether through 
resignation, purported redundancy or 
otherwise) by reason of a takeover bid. 
Details concerning the impact on annual 
bonus in the event of a change of control 
are set out in the Remuneration Policy. 
Generally, any annual bonus awards and 
unvested LTIP awards would be pro‑rated 
for time and performance in the event 
of a change of control whereas any 
deferred elements of bonus would not 
be. While the Remuneration Committee 
has the discretion not to pro-rate for 
time, its normal policy is to do so. 
The Remuneration Committee’s discretion 
not to pro-rate would only be used if 
there was an acknowledged business 
case which would be fully explained to 
Shareholders.
The Company has entered into various 
agreements with third parties, as well 
as contracts with third-party service 
providers, which provide such parties 
with a right to terminate their agreement 
in the event of a change of control. 
Significant contractual 
arrangements 
The Company is party to a relationship 
agreement with Matthew Moulding 
which regulates the ongoing relationship 
between the two parties (the 
“Relationship Agreement”). The principal 
purpose of the Relationship Agreement 
is to ensure that the Company is capable 
of carrying on its business independently 
of Matthew Moulding and that all 
transactions and arrangements between 
the Company and Matthew Moulding are 
conducted on normal commercial terms. 
The provisions of the Relationship 
Agreement, imposing certain obligations 
on Matthew Moulding, will remain in full 
force and effect, in respect of Matthew 
Moulding, for so long as Matthew 
Moulding beneficially owns, together 
with any of his associates, at least (a) 
5% of the fully diluted share capital of 
the Company or (b) 10% of the Ordinary 
Shares. 
THG Intermediate Opco Limited and 
THG Operations Holdings Limited are 
parties to: (i) a senior facilities agreement 
originally dated 10 December 2019 in 
relation to a syndicated €445m Term 
Loan B Facility and £150m RCF; and (ii) 
a £156m facilities agreement originally 
dated 21 October 2022 in relation to a 
UKEF-backed Term Facility and term 
loan facility, each as amended and/or 
amended and restated from time to time, 
both of which are subject to mandatory 
prepayment provisions following the 
occurrence of a change of control or 
the sale of all, or substantially all, of 
the assets of THG Operations Holdings 
Limited and its restricted subsidiaries.
Other than as disclosed above, there are 
no significant agreements to which the 
Company is a party that take effect, alter 
or terminate upon a change of control 
following a takeover bid. 
The Company does not have any 
agreement with any Director or employee 
that would provide compensation for 
loss of office or employment resulting 
from a change of control on a takeover, 
except that the terms of the Company’s 
share schemes and plans may provide 
for the vesting of employee options 
and/‌or awards in the circumstances 
of a takeover. 
Donations 
During the 2024 financial year the 
Group made several charitable donations 
totalling £0.2m (2023: £0.3m). An 
additional amount was also accrued 
in the year as a result of Matthew 
Moulding waiving as much as was 
legally permissible of his base salary 
during 2024 in return for the Group 
making a charitable donation to The 
Moulding Foundation of a similar value 
(as disclosed within the Directors’ 
Remuneration Report). THG did not make 
any political donations during 2024 
(2023: £nil). 
Overseas branches 
While the Group does not operate 
any overseas branches, subsidiaries 
have been established in the following 
countries: Australia, China, France, 
Germany, Guernsey, India, Japan, Jersey, 
the Netherlands, Poland, Portugal, 
Singapore, Spain, Sweden, Ukraine, 
the United Arab Emirates and the United 
States of America. 
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THG PLC Annual Report and Accounts 2024
Strategic Report
Governance
Financial Statements
Additional Information

Governance
Overseas branches continued
As a Group we continue to monitor 
the situation in Ukraine and Russia and 
remain committed to safeguarding our 
employees in the affected regions. 
Arrangements are in place to facilitate 
the relocation of employees in the event 
required; welfare calls are extended to 
all members of our workforce with ties 
to the affected regions; and additional 
targeted monitoring groups have been 
established to actively review intelligence 
on an ongoing basis to ensure the Group 
continues to adapt as required.
From an operational perspective, all THG 
own-brand deliveries remain suspended 
across Russia and Russian-occupied 
Ukraine territories and the Group has 
continued to work with its courier 
partners in this regard. The necessary 
measures have also been implemented 
within the Group to ensure continued 
compliance with all applicable sanctions 
and related notices and guidance.
Research and development 
THG and its third-party commerce clients 
were all powered by THG Ingenuity, the 
Group’s former proprietary technology 
platform, during 2024. In addition to 
providing end-to-end ecommerce 
functionality, THG Ingenuity provided 
the Group with important competitive 
advantages (and continues to do so). 
Specifically, its commercial teams 
review real-time transactional and 
customer insight data which, in turn, 
informs trading decisions that are then 
executed within short time frames. In 
order to remain competitive and promote 
innovation, investment into THG Ingenuity 
was a key Group priority prior to the 
demerger from a people and capex 
perspective. THG Ingenuity continues to 
provide services to the Group following 
the demerger.
Directors’ Statement 
of Responsibility 
The Directors are responsible for 
preparing this Annual Report, including 
the financial statements, in accordance 
with applicable UK law and regulations.
Company law requires the Directors to 
prepare financial statements for each 
financial year. Accordingly, the Directors 
have elected to prepare the Group 
financial statements in accordance 
with UK-adopted IFRS and the parent 
company financial statements in 
accordance with UK Generally Accepted 
Accounting Practice (UK Accounting 
Standards and applicable law), 
including Financial Reporting Standard 
101 Reduced Disclosure Framework 
(“FRS 101”). 
Under company law the Directors must 
not approve the financial statements 
unless they are satisfied that they 
provide a true and fair view of the state 
of affairs of the Group and the Company 
and of the profit or loss of the Group and 
the Company for the period in question.
In preparing these financial statements, 
the Directors are required to:
	
– select suitable accounting policies 
in accordance with IAS 8 Accounting 
Policies, Changes in Accounting 
Estimates and Errors and then apply 
them consistently;
	
– make judgements and accounting 
estimates that are reasonable and 
prudent;
	
– present information, including 
accounting policies, in a manner that 
provides relevant, reliable, comparable 
and understandable information;
	
– provide additional disclosures 
when compliance with the specific 
requirements in IFRS (and, in respect 
of the parent company financial 
statements, FRS 101) is insufficient to 
enable users to understand the impact 
of particular transactions and other 
events and conditions on the financial 
position and financial performance of 
the Group and/or Company;
	
– in respect of the Group financial 
statements, state whether UK-adopted 
IFRS have been followed, subject to 
any material departures disclosed and 
explained in the financial statements;
	
– in respect of the parent company 
financial statements, state whether 
applicable UK Accounting Standards, 
including FRS 101, have been followed, 
subject to any material departures 
disclosed and explained in the 
financial statements; and
	
– prepare the financial statements 
on the going concern basis unless 
it is inappropriate to presume that 
the Company and/or the Group will 
continue in business.
The Directors are responsible for keeping 
adequate accounting records which 
are sufficient to show and explain 
the transactions of the Company and 
the Group and which disclose, with 
reasonable accuracy and at any time, 
the financial position of the Company 
and the Group, and enable the Directors 
to ensure that the Company and the 
Group financial statements comply with 
the Companies Act.
The Directors are also responsible for 
safeguarding the assets of the Group 
and parent company and thus for taking 
reasonable steps for the prevention and 
detection of fraud and other irregularities.
In accordance with DTR 4.1.12R, each 
Director whose name and position 
appears on pages 86 and 87 of the 
Corporate Governance Report confirms 
that, to the best of their knowledge:	
	
– the consolidated financial statements, 
prepared in accordance with 
UK‑adopted IFRS, give a true and fair 
view of the assets, liabilities, financial 
position and profit of the parent 
company and undertakings included in 
the consolidation taken as a whole;
	
– the Annual Report, including the 
Strategic Report, includes a fair review 
of the development and performance 
of the business and the position of the 
Company and undertakings included 
in the consolidation taken as a whole, 
together with a description of the 
principal risks and uncertainties that 
they face; and
	
– they consider the Annual Report, 
taken as a whole, to be fair, balanced 
and understandable, providing 
the information necessary for 
Shareholders to assess the Company’s 
position, performance, business model 
and strategy. 
 
Directors’ Report continued
Post balance sheet events
Discontinued operations
On 17 September 2024 the Group 
announced that it was progressing 
options for the demerger of THG 
Ingenuity from the Group into an 
independent private company. To effect 
the demerger Shareholder approval 
was sought to the business set out in 
the circular which was made available 
to Shareholders on 28 November 
2024, with Shareholder approval being 
obtained on 27 December 2024. The 
Company therefore believed that it was 
highly probable that the transaction 
would complete within 12 months of 
the date of the announcement and 
thus THG Ingenuity was classified as a 
disposal group held for distribution and 
discontinued operations from that date. 
The demerger successfully completed on 
2 January 2025.
As required by IFRIC 17, a dividend liability 
has been recognised at the balance 
sheet date for the accounting fair value 
of THG Ingenuity. The delta between the 
net assets and the accounting fair value 
will be recognised within adjusting items 
within the FY25 financial statements 
(at the date of demerger). For further 
information please see note 12.2 to the 
financial statements.
Equity placing and equity raise 
On 27 March 2025 the Company 
announced that, following an 
oversubscribed equity fundraise, it 
would receive gross proceeds of £90m, 
comprising £22m raised from the equity 
placing and an equity contribution of 
£68m from Matthew Moulding structured 
by way of a convertible loan. 
As subsequently announced on 31 March 
2025, Matthew Moulding transferred 
23,327,894 voting Ordinary Shares to the 
placing book to satisfy demand from new 
and existing investors in the fundraise. 
Further details on the change in Matthew 
Moulding’s holding in Ordinary Shares 
between 31 December 2024 and the 
date of this Directors’ Report can be 
found in the ‘Directors’ shareholdings 
(audited)’ section of the Annual Report on 
Remuneration.
Post year end, 68,527,697 new Ordinary 
Shares were issued and a convertible 
loan of £68m has been recognised. 
Refinancing 
On 4 April 2025 the Company 
announced the completion of its debt 
refinancing through to 2029. As part of 
a plan to delever, an ‘amend and extend’ 
refinancing was agreed that reduced the 
Term Loan B from €600m to €445m 
with maturity extended by three years 
to December 2029. The Term Loan A 
was partially repaid with a final stub of 
£35m maturing in October 2025. The 
undrawn RCF totals £150m and has also 
been extended to 2029. The reduction 
in facilities was partially funded by the 
equity placing and equity raise referred 
to above. 
The demerger of THG Ingenuity will 
materially reduce the cash outflows of 
the Group with substantial reductions 
in lease commitments and capex 
requirements which, in turn, mean that 
the Group requires smaller banking 
facilities. There are no key covenants 
attached to the Term Loan B or Term 
Loan A facilities which are drawn down. 
Covenants attached to the RCF are linked 
to net debt leverage and only become 
effective when the facility is drawn above 
a certain level, which is not anticipated to 
occur on test dates.
Audit and External Auditor
Each Director confirms that, at the date 
of approval of this Directors’ Report:
	
– to the best of their knowledge, there is 
no relevant audit information that has 
not been brought to the attention of 
the External Auditor; and
	
– they have taken all steps required of 
them to make themselves aware of 
any relevant audit information and to 
establish that the External Auditor was 
aware of that information.
This confirmation is given, and should 
be interpreted, in accordance with 
the provisions of section 418 of the 
Companies Act.
EY has indicated its willingness to 
continue in office as External Auditor and, 
upon the recommendation of the Audit 
Committee, a resolution to reappoint 
EY as such will be proposed at the 
forthcoming AGM. Any remuneration 
received by EY for: (i) auditing this Annual 
Report; and (ii) any other (non-audit) 
services has been disclosed in note 5 
to the Group’s financial statements.
Approval of Directors’ Report 
This Directors’ Report was approved and 
issued by the Board and signed on its 
behalf by
James Pochin
General Counsel and Company Secretary 
28 April 2025
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Financial 
Statements
Contents
132	
Independent Auditor’s Report to the members 
of THG PLC
142	
Consolidated statement of comprehensive income
143	
Consolidated statement of financial position
144	
Consolidated statement of changes in equity
145	
Consolidated statement of cash flows
146	
Notes to the consolidated financial statements
187	
Company statement of financial position
188	
Company statement of changes in equity
189	
Notes to the Company statement 
of financial statements
194	
Alternative performance measures
196	
Glossary
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Additional Information

Opinion
In our opinion:
	
– THG PLC’s Group financial statements and Company financial statements (the “financial statements”) give a true and fair view 
of the state of the Group’s and of the Company’s affairs as at 31 December 2024 and of the Group’s loss for the year then 
ended;
	
– the Group financial statements have been properly prepared in accordance with UK adopted international accounting 
standards;  
	
– the Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 
Accounting Practice; and
	
– the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.
We have audited the financial statements of THG PLC (the ‘Company’) and its subsidiaries (the ‘Group’) for the year ended 
31 December 2024 which comprise:
Group
Company
Consolidated statement of comprehensive income for the 
year ended 31 December 2024
Company statement of financial position as at 31 December 2024
Consolidated statement of financial position as at 
31 December 2024
Company statement of changes in equity for the year ended 
31 December 2024
Consolidated statement of changes in equity for the year 
ended 31 December 2024
Related notes 1 to 11 to the financial statements including material 
accounting policy information 
Consolidated statement of cash flows for the year ended 
31 December 2024
Related notes 1 to 29 to the financial statements, including 
material accounting policy information
	
– Following the refinancing 
that completed in April 2025, 
Management’s going concern 
assessment and forecasts were 
updated to reflect changes in 
covenants, the size of the facilities 
available and the associated term of 
each amended facility. We read and 
evaluated the signed agreements to 
ascertain any financial or non‑financial 
covenant restrictions which are in 
place and corroborated key terms. 
We obtained management’s updated 
schedule of the amended loan 
facilities and covenants thereon 
for the going concern period. 
We confirmed that loan repayments 
have been appropriately included 
within management’s forecasts to 
the extent they are due in the period. 
We assessed the forecast compliance 
of each covenant throughout the going 
concern period. 
	
– We verified the cash positions 
as at 31 December 2024 and 
31 March 2025 to bank statements, 
and to bank confirmations as at 
31 December 2024.
	
– We reviewed the accuracy of 
management’s forecasting by 
comparing the forecast results 
for the period 1 January 2025 to 
31 March 2025 to actual results 
as reported within management 
accounts and flash results up to 
the 31 March 2025. 
	
– We identified additional stress tests 
that were then run by management 
to determine the impact of changing 
some of management’s key 
assumptions on the going concern 
assessment. These key assumptions 
were in relation to the revenue growth 
rate and the EBITDA margin, both 
of which would impact the liquidity 
headroom in the going concern 
period. Covenant compliance only 
becomes applicable when the 
business draws down on more than 
40% of the existing RCF facilities 
until 30 December 2025, and 20% 
subsequently until the RCF expires in 
May 2029. Management performed 
these stress tests by sensitising for 
each key assumption individually 
based on their expectation of a 
reasonable downside scenario for 
that assumption, and then prepared 
a reverse stress test by sensitising 
multiple assumptions in order to 
reduce headroom to nil. We then 
evaluated the likelihood of the 
scenario that would reduce headroom 
to nil. 
	
– We reviewed the appropriateness 
of management’s going concern 
disclosure in describing the risks 
associated with its ability to continue 
to operate as a going concern until 
30 April 2026.
	
– The audit procedures on going concern 
were supervised and directed by the 
audit engagement partner and senior 
members of the team.
Our key observations in relation to the 
work performed are: 
	
– In management’s base case and 
plausible downside scenario the Group 
retained headroom on forecast cash 
and covenant compliance throughout 
the going concern assessment period.  
The lowest level of cash headroom 
identified is £53m in management’s 
downside scenario.
	
– Cash balances as at 31 December 
2024 total £309m (excluding 
cash held in the disposal group 
presented as held for distribution at 
the end of the year). The Group is 
projected to meet all of its covenant 
tests (which only apply when the 
Group draws down on more than 
40% of the existing RCF facilities 
until 30 December 2025, and 20% 
subsequently until the RCF expires in 
May 2029) throughout the forecast 
period after applying sensitivities 
and stress testing modelled by 
management except for the reverse 
stress test which was designed to 
identify which assumptions would 
eliminate headroom in the model.
Based on the work we have performed, 
we have not identified any material 
uncertainties relating to events 
or conditions that, individually or 
collectively, may cast significant doubt 
on the Group and Company’s ability 
to continue as a going concern for the 
period to 30 April 2026.
In relation to the Group and Company’s 
reporting on how they have applied the 
UK Corporate Governance Code, we 
have nothing material to add or draw 
attention to in relation to the directors’ 
statement in the financial statements 
about whether the directors considered 
it appropriate to adopt the going concern 
basis of accounting.
Our responsibilities and the 
responsibilities of the directors with 
respect to going concern are described 
in the relevant sections of this report. 
However, because not all future events 
or conditions can be predicted, this 
statement is not a guarantee as to the 
Group’s ability to continue as a going 
concern.
Financial Statements
The financial reporting framework that 
has been applied in the preparation 
of the Group financial statements 
is applicable law and UK adopted 
international accounting standards. 
The financial reporting framework that 
has been applied in the preparation 
of the Company financial statements 
is applicable law and United Kingdom 
Accounting Standards, including FRS 101 
“Reduced Disclosure Framework” (United 
Kingdom Generally Accepted Accounting 
Practice).
Basis for opinion 
We conducted our audit in accordance 
with International Standards on Auditing 
(UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards 
are further described in the Auditor’s 
responsibilities for the audit of the 
financial statements section of our 
report. We believe that the audit evidence 
we have obtained is sufficient and 
appropriate to provide a basis for our 
opinion.
Independence
We are independent of the Group and 
parent in accordance with the ethical 
requirements that are relevant to our 
audit of the financial statements in the 
UK, including the FRC’s Ethical Standard 
as applied to listed public interest 
entities, and we have fulfilled our other 
ethical responsibilities in accordance 
with these requirements. 
The non-audit services prohibited by the 
FRC’s Ethical Standard were not provided 
to the Group or the Company and we 
remain independent of the Group and the 
Company in conducting the audit.
Conclusions relating to going 
concern
In auditing the financial statements, we 
have concluded that the directors’ use of 
the going concern basis of accounting 
in the preparation of the financial 
statements is appropriate. Our evaluation 
of the directors’ assessment of the 
Group and Company’s ability to continue 
to adopt the going concern basis of 
accounting included:
We have documented and evaluated 
the process followed by management 
to prepare the base case and downside 
scenario forecasts which they have used 
in their going concern assessment. 
	
– We audited the forecasts underpinning 
the going concern model which 
are based on the Board-approved 
forecasts, including checking 
the arithmetical accuracy and 
appropriateness of management’s 
base case forecast over the going 
concern assessment period to 
30 April 2026.
	
– We challenged the reasonableness 
of the key assumptions such as the 
revenue growth rate and EBITDA 
margin used within the base case and 
downside scenarios, and compared 
them to external evidence including 
sector reports, industry trends and 
historical data where appropriate.
Overview of our audit approach
Audit scope
Key audit matters
Materiality
We determined that centralised audit procedures could be 
performed on 94 components covering all Group significant 
accounts. We then considered whether the remaining 
amounts in relation to Group significant account balances 
not yet subject to audit procedures, in aggregate, could give 
rise to a risk of material misstatement of the Group financial 
statements. We selected an additional 5 components of the 
Group to include in our audit scope to address these risks and 
performed specified procedures on these components.
	
– Revenue recognition (Group).
	
– Significant disclosures (Group).
	
– Impairment of intangible assets 
in the THG Beauty CGU (Group).
	
– Demerger of THG Ingenuity 
(Group).
	
– Recoverability of the 
Company’s investment in 
subsidiaries (Company).
	
– Overall Group materiality 
of £10m which represents 
0.5% of Group revenue 
from continuing and 
discontinued operations.
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An overview of the scope of the 
Company and Group audits
In the current year our audit scoping 
has been updated to reflect the new 
requirements of ISA (UK) 600 (Revised). 
We have followed a risk-based approach 
when developing our audit approach 
to obtain sufficient appropriate audit 
evidence on which to base our audit 
opinion. We performed risk assessment 
procedures to identify and assess risks 
of material misstatement of the Group 
financial statements and identified 
significant accounts and disclosures. 
When identifying components on which 
audit work needed to be performed 
to respond to the identified risks of 
material misstatement of the Group 
financial statements, we considered 
our understanding of the Group and 
its business environment, the Group’s 
system of internal control at the entity 
level, and the existence of centralised 
processes and applications. 
We determined that centralised audit 
procedures could be performed on 
94 components covering all Group 
significant accounts. 
We then considered whether the 
remaining amounts in relation to Group 
significant account balances not yet 
subject to audit procedures, in aggregate, 
could give rise to a risk of material 
misstatement of the Group financial 
statements. We selected an additional 
5 components of the Group to include in 
our audit scope to address these risks. 
Having identified the components 
for which work will be performed, we 
determined the scope to assign to each 
component.
For all 5 components selected, we 
performed specified audit procedures to 
obtain evidence for one or more relevant 
assertions.  
Our scoping to address the risk of 
material misstatement for each key audit 
matter is set out in the Key audit matters 
section of our report.
Involvement with component teams 
All audit work performed for the purposes 
of the audit was undertaken by the Group 
audit team.
Climate change 
Stakeholders are increasingly interested 
in how climate change will impact THG 
PLC. The Group has determined that 
the most significant future impacts 
from climate change on its operations 
will be from transition and physical 
risks. These are explained on pages 
62 to 71 in the required Task Force On 
Climate Related Financial Disclosures 
and on pages 72 to 82 in the principal 
risks and uncertainties. They have also 
explained their climate commitments 
on page 71. All of these disclosures form 
part of the “Other information”, rather 
than the audited financial statements. 
Our procedures on these unaudited 
disclosures therefore consisted solely 
of considering whether they are 
materially inconsistent with the financial 
statements or our knowledge obtained 
in the course of the audit or otherwise 
appear to be materially misstated, in 
line with our responsibilities on “Other 
information”.
In planning and performing our audit 
we assessed the potential impacts of 
climate change on the Group’s business 
and any consequential material impact 
on its financial statements. 
The Group has explained in the other 
judgements and sources of estimation 
uncertainty (note 1) its articulation of 
how climate change has been reflected 
in the financial statements. There are 
no significant judgements or estimates 
relating to climate change in the notes to 
the financial statements. 
Our audit effort in considering the impact 
of climate change on the financial 
statements was focused on evaluating 
management’s assessment of the impact 
of climate risk, physical and transition, 
their climate commitments, the effects of 
material climate risks disclosed on pages 
65 to 71 and whether these have been 
appropriately reflected in asset values 
where these are impacted by future 
cash flows. As part of this evaluation, 
we performed our own risk assessment, 
supported by our climate change internal 
specialists, to determine the risks of 
material misstatement in the financial 
statements from climate change which 
needed to be considered in our audit.
We also challenged the Directors’ 
considerations of climate change risks in 
their assessment of going concern and 
viability and associated disclosures. 
Based on our work we have not identified 
the impact of climate change on the 
financial statements to be a key audit 
matter or to impact a key audit matter.
Key audit matters 
Key audit matters are those matters 
that, in our professional judgement, 
were of most significance in our audit of 
the financial statements of the current 
period and include the most significant 
assessed risks of material misstatement 
(whether or not due to fraud) that we 
identified. These matters included those 
which had the greatest effect on: the 
overall audit strategy, the allocation of 
resources in the audit; and directing the 
efforts of the engagement team. These 
matters were addressed in the context of 
our audit of the financial statements as 
a whole, and in our opinion thereon, and 
we do not provide a separate opinion on 
these matters.
Revenue recognition (£1,943m1, 2023: £2,045m1)
Risk
Our response to the risk
Refer to the Audit Committee Report (page 97); Accounting 
policies (pages 147 to 148); and Note 2 of the Consolidated 
Financial Statements (pages 154 to 155)
Revenue is a key metric when evaluating the performance of the 
Group and receives significant scrutiny externally and internally. 
Product revenue (D2C/B2B revenue) is primarily comprised of 
a large volume of small value transactions (Beauty & Nutrition - 
continuing). Revenue from Ingenuity (discontinued) is split across 
both product revenues and other revenues including services 
and hosting. As the Group achieves c. 30% of its revenue in the 
final quarter, we consider it appropriate to heighten our risk 
response in this quarter.
Our risk in relation to revenue recognition incorporates the 
following:
For all significant streams:
	
– Risk of bias or fraud through management manipulation of 
revenue recognised by non-routine/manual adjustments, with 
a particular focus on postings made in the final quarter of 
the year.
	
– Risk of bias or fraud through management inappropriately 
classifying revenue between segments.
In response to this risk, we:
	
– Performed a walkthrough of the relevant controls over revenue 
recognition for all significant revenue streams within the Group.
	
– Adopted a data analytics approach to corroborate our 
expectation of the relationship between revenue and cash 
receipts for D2C websales and revenue, trade receivables 
and cash receipts for B2B sales. Any material exceptions, 
representing journals outside of the standard process which 
may be indicative of management override of controls, were 
substantively tested. 
	
– We audited material non-routine journal entry postings recorded 
to Ingenuity revenue streams.
	
– We audited material non-routine journal entry/consolidation 
postings recorded to any significant revenue stream during 
the period with the purpose of reclassifying revenue between 
segments.
	
– For journals identified which satisfied the criteria outlined 
above, we obtained supporting evidence from management to 
corroborate that the journal entry was valid, appropriate and 
adequately supported.
Key observations communicated to the Audit Committee
Through our analytics procedures and journal testing performed we have gained sufficient assurance that the revenue recognised in 
the year is appropriately recorded.
How we scoped our audit to respond to the risk
We performed centralised procedures over this risk which covered 92% of revenue. We supplemented this by also performing specified 
procedures over revenue in one component, which covered a further 3% of revenue.
Financial Statements
1.	 Total Group revenue includes both continuing and discontinued revenue.
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Key audit matters continued
Significant disclosures (Adjusted items - 2024: £141.3m, 2023: £48.8m)1
Risk
Our response to the risk
Refer to the Audit Committee Report (page 96); Accounting 
policies (page 152); and Note 4 of the Consolidated Financial 
Statements (pages 156 to 158)
Our risk is focused on the following areas that we consider are 
more complex or subjective disclosure items:
	
– Adjusted profit measures – potential for amounts to be 
classified as adjusted that are not in line with management’s 
accounting policy.
	
– Whether the accounts when taken as a whole are fair, 
balanced and understandable.
In response to this risk, we have:
	
– Ensured that narrative within the Annual Report and Accounts 
(ARA) does not give undue prominence to Alternative 
Performance Measures (APMs), checking that the APM is 
reconciled to the nearest GAAP measure and that APMs 
disclosed are consistent year on year.
	
– Understood the costs that have been proposed by management 
for separate disclosure as adjusted items in the financial 
statements and challenged whether these costs comply with 
the Group’s policy, merit separate presentation or whether they 
are simply the ongoing costs of the business.
	
– Evaluated how the Board and those charged with governance 
have assessed and concluded that the Annual Report & 
Accounts is fair, balanced and understandable.
Key observations communicated to the Audit Committee
We raised observations to the Audit Committee in relation to certain judgments that had been made in management’s determination of 
adjusted items and challenged the Audit Committee on the appropriateness of conclusions initially reached by management. 
We requested that certain disclosures provided within note 4 were enhanced to ensure that the narrative included was sufficient 
and appropriate to reflect the nature of items included in this note and ensure any judgements taken by management were clearly 
disclosed to a user of the financial statements in order to enable them to form a view on the appropriateness of the adjustments 
being made.  
Overall, we concluded that the Annual Report & Accounts, when taken as a whole, is considered to be fair, balanced and 
understandable.
How we scoped our audit to respond to the risk
We performed procedures in relation to adjusted profit measures centrally for the Group as a whole.
Our procedures in relation to assessing whether the accounts, when taken as a whole were fair, balanced and understandable, were 
not impacted by our scoping of account balances.
Impairment of intangible assets in the THG Beauty CGU (£815m, 2023: £879m carrying value of CGU)
Risk
Our response to the risk
Refer to the Audit Committee Report (page 96); Accounting 
policies (pages 148 to 149); and Note 11 of the Consolidated 
Financial Statements (pages 162 to 164)
There is a risk that the recoverable value of assets within the 
THG Beauty CGU are below the carrying amount resulting in an 
impairment.
The CGU continues to operate in a challenging macroeconomic 
environment, and the model continues to be sensitive to 
changes in key assumptions, therefore we identified a 
significant risk associated with the impairment assessment.
The impairment assessment requires management to make a 
number of key assumptions, including in respect of short and 
long-term growth rates, EBITDA margins and the discount rate 
adopted. There is a risk that optimism in the assumptions could 
lead to an unrecorded impairment.
In response to this risk, we have:
	
– Performed a walkthrough of management’s annual impairment 
review process and assessed the design effectiveness and 
implementation of key controls.
	
– Obtained management’s impairment assessment and evaluated 
the methodology adopted to confirm it is consistent with the 
requirements of IAS 36.
	
– Assessed the reliability of management’s forecasts by 
comparing previous forecasts to actuals. We validated that the 
source of the forecasts used for the impairment model is the 
same underlying cash flows used for other parts of the audit, 
including going concern.
	
– Challenged the reasonableness of the forecasts used in the 
assessment including key assumptions (revenue growth, 
EBITDA margin) by comparing to third party industry forecasts, 
competitors and historic actuals.
	
– We engaged EY valuations specialists to calculate an 
independent range of the discount rate and perpetuity rate 
expected for the THG Beauty CGU.
	
– Assessed the sensitivity of the model to reasonably possible 
changes in key assumptions both in isolation and as a combined 
scenario. 
	
– Assessed the clerical accuracy of the model.
	
– Assessed the impairment disclosure presented by management 
and ensured this is in accordance with the requirements of ‘IAS 
36 Impairment of Assets’.
Key observations communicated to the Audit Committee
We are satisfied that the carrying value of assets in this CGU is not impaired. We have highlighted to the Audit Committee the 
sensitivity of the THG Beauty impairment model to reasonably possible changes in key assumptions when applied in combination such 
as the revenue growth rate and the discount rate. We have concluded that THG’s disclosures sufficiently describe this sensitivity, and 
that the disclosures in the Annual Report and Accounts regarding the Impairment assessment for this CGU are in line with IAS 36.
We observed that the level of uncertainty at the moment meant that it is hard in the current environment to predict the nature and 
extent of any impact on the entity in relation to recently announced US tariffs. We considered management’s initial assessment of the 
expected impact of tariffs on the CGU and concluded that this would be covered by the headroom available in the model and therefore 
would not change our overall conclusion.
How we scoped our audit to respond to the risk
Our procedures were not impacted by our scoping of account balances.
Financial Statements
1.	 Includes both continuing and discontinued adjusted items.
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Additional Information

Key audit matters continued
Demerger of THG Ingenuity
Risk
Our response to the risk
Refer to the Audit Committee Report (page 96); Accounting 
policies (page 153); and Note 12.2 of the Consolidated 
Financial Statements (pages 168 to 169)
On 17 September 2024 the Group announced the proposed 
demerger of the THG Ingenuity division which completed on 
2 January 2025. Given the significant complexity associated 
with the transaction and corresponding accounting implications 
which include classification and impairment we concluded that 
this represented a significant risk for the audit. 
We considered that there were three elements to consider in 
relation to accounting for this risk:
	
– The risk of inappropriate classification and measurement 
of balances associated with the demerged business in 
comparison with the requirements of IFRS 5 ‘Non-current 
assets held for sale and discontinued operations’.
	
– The risk that the carrying value of the net assets in the 
demerged business is less than the fair value less cost to 
sell and therefore an impairment is required. 
	
– Assessment of the requirements of IFRIC 17 ‘Distributions 
of non-cash assets to owners’ including whether a dividend 
liability should be recorded and if so what the appropriate fair 
value of that dividend should be. 
In response to this risk, we have:
	
– Obtained an understanding of the transaction by reviewing the 
RNS announcements to the markets, the step plan and legal 
documentation underlying the transaction.
	
– Assessed the accounting treatment proposed by management 
in respect of classification as an asset held for distribution/
discontinued operation against the requirements of IFRS 5 
‘Non‑current assets held for sale and discontinued operations’.
	
– Considered the measurement requirements of the assets held 
for distribution including impairment assessment.
	
– Considered whether the requirements of IFRIC 17 ‘Distributions 
of non-cash assets to owners’ were satisfied and if so if a 
dividend liability should therefore be recorded. We have then 
considered the appropriateness of the fair value exercise 
undertaken by management.
	
– Assessed the completeness and adequacy of the disclosures 
in line with the requirements of IFRS 13 and IFRIC 17.
Key observations communicated to the Audit Committee
In relation to classification and presentation:
	
– We concluded that the Group met the requirements outlined in IFRS 5 to classify Ingenuity net assets as held for distribution on 
the basis of actions taken during 2024, the assets being available for immediate distribution as at 31 December 2024, and the 
demerger completing on 2 January 2025. 
	
– We concluded it was appropriate to present the THG Ingenuity results as a discontinued operation in line with IFRS 5 on the basis 
that Ingenuity was a ‘separate major line of business’ and had previously been presented as a separate segment. 
In relation to impairment of assets:
	
– We concluded that management’s fair value assessment as at 31 December 2024 was in accordance with IAS 36 and supported 
that the fair value less cost to sell of the demerged Group was in excess of the carrying value of the net assets and therefore that it 
was appropriate for the assets held for distribution to remain at their carrying value.
In relation to dividend liability recognition:
	
– We concluded that the requirements per IFRIC 17 were met and that a dividend liability should be recognised given the distribution 
was appropriately authorised and no longer at the discretion of the entity on 27 December 2024 following shareholder approval 
being received.
	
– We engaged our EY Valuation specialists to assist in assessing the reasonableness of management’s fair value assessment 
including the methodology adopted and whether the fair value recorded fell within an acceptable range. We concluded that the 
dividend liability is appropriately recorded at the fair value of the net assets to be distributed.
How we scoped our audit to respond to the risk
Our procedures were not impacted by our scoping of account balances.
Recoverability of the Company’s investment in subsidiaries
Risk
Our response to the risk
Refer to the Audit Committee Report (page 97); Accounting 
policies (page 189); and Note 5 of the Company Financial 
Statements (pages 190 to 191)
The Company balance sheet included investment in subsidiary 
undertakings of £558m and intercompany receivables of 
£1,646m. There is a risk that these amounts may not be 
recoverable and that an impairment is required.
In response to this risk, we have:
	
– For the investment held in THG Insurance Limited we compared 
the carrying amount of the investment to the net assets of 
this subsidiary, to identify whether the net assets value was 
in excess of the carrying value.
	
– For the investment held in THG Intermediate Holdings Limited 
we compared the carrying amount of the investment and 
intercompany receivable balances to the recoverable amount of 
the subsidiaries, as derived from the impairment assessments 
performed for the THG Beauty and THG Nutrition CGUs. As part 
of this assessment we also considered the quantum of external 
debt that would require repayment.
	
– Considered the carrying value of investment in subsidiaries and 
intercompany receivables in light of the market capitalisation of 
the Group.
Key observations communicated to the Audit Committee
An impairment of £553m has been recorded against investments which reduces the investment in subsidiary undertakings to £5m; 
reflecting the recoverable value of the investment held in THG Insurance Limited. A further impairment of £99m has been recorded 
against intercompany receivables.
How we scoped our audit to respond to the risk
Our procedures were not impacted by our scoping of account balances, as we performed our responsive audit procedures on total 
investment and intercompany receivable balances.
In the prior year, our auditor’s report included key audit matters in relation to impairment of intangible assets in the THG Ingenuity 
CGU, and capitalisation of platform development costs. In the current year, impairment of THG Ingenuity has been incorporated 
into our fair value procedures performed and outlined above on the demerger. For capitalisation of platform development costs 
this area was deemed to have a lower effect than those outlined above on our overall audit strategy and the allocation of 
resources and therefore has not been identified as a key audit matter.
Financial Statements
Our application of materiality 
We apply the concept of materiality 
in planning and performing the audit, 
in evaluating the effect of identified 
misstatements on the audit and in 
forming our audit opinion.  
Materiality
The magnitude of an omission or 
misstatement that, individually or in 
the aggregate, could reasonably be 
expected to influence the economic 
decisions of the users of the financial 
statements. Materiality provides a 
basis for determining the nature and 
extent of our audit procedures.
We determined materiality for the 
Group to be £10m (2023: £10m), which 
is 0.5% (2023: 0.5%) of Group revenue, 
including revenue from discontinued 
operations. We believe that revenue is 
the most important benchmark for users 
of the financial statements as it is a key 
performance indicator within the Group’s 
financial reporting and communications 
to the market. 
We determined materiality for the 
Company to be £10m (2023: £10m), 
which is 1% (2023: 1%) of equity, capped 
at Group materiality.
During the course of our audit, we 
reassessed initial materiality set 
at the planning stage of the audit, 
but concluded that we did not need 
to change the amount or basis of 
materiality.
Performance materiality
The application of materiality at the 
individual account or balance level. 
It is set at an amount to reduce to an 
appropriately low level the probability 
that the aggregate of uncorrected and 
undetected misstatements exceeds 
materiality.
On the basis of our risk assessments, 
our judgement was that performance 
materiality was 50% (2023: 50%) of 
our planning materiality, namely £5.0m 
(2023: £5.0m). We have set performance 
materiality at this percentage due to 
the level of errors identified through the 
course of the 2023 audit.
Audit work is undertaken on components 
for the purpose of responding to the 
assessed risks of material misstatement 
of the Group financial statements. 
The performance materiality set for each 
component is based on the relative scale 
and risk of the component to the Group as 
a whole and our assessment of the risk of 
misstatement at that component. In the 
current year, the range of performance 
materiality allocated to components was 
£1.0m to £4.4m (2023: £2.5m to £4.4m). 
Reporting threshold
An amount below which identified 
misstatements are considered as being 
clearly trivial.
We agreed with the Audit Committee that 
we would report to them all uncorrected 
audit differences in excess of £0.5m (2023: 
£0.5m), which is set at 5% (2023: 5%) of 
planning materiality, as well as differences 
below that threshold that, in our view, 
warranted reporting on qualitative grounds.
Independent Auditor’s Report to the members of THG PLC continued
138
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Financial Statements
Additional Information

Our application of materiality 
continued
Reporting threshold continued
We evaluate any uncorrected 
misstatements against both the 
quantitative measures of materiality 
discussed above and in light of other 
relevant qualitative considerations in 
forming our opinion.
Other information 
The other information comprises the 
information included in the annual report 
set out on pages 1 to 129 and 193 to 198, 
other than the financial statements and 
our auditor’s report thereon. The directors 
are responsible for the other information 
contained within the annual report. 
Our opinion on the financial statements 
does not cover the other information and, 
except to the extent otherwise explicitly 
stated in this report, we do not express 
any form of assurance conclusion 
thereon. 
Our responsibility is to read the other 
information and, in doing so, consider 
whether the other information is 
materially inconsistent with the financial 
statements or our knowledge obtained 
in the course of the audit or otherwise 
appears to be materially misstated. If we 
identify such material inconsistencies 
or apparent material misstatements, we 
are required to determine whether this 
gives rise to a material misstatement in 
the financial statements themselves. If, 
based on the work we have performed, 
we conclude that there is a material 
misstatement of the other information, 
we are required to report that fact.
We have nothing to report in this regard.
Opinions on other matters 
prescribed by the Companies 
Act 2006
In our opinion, the part of the directors’ 
remuneration report to be audited has 
been properly prepared in accordance 
with the Companies Act 2006.
In our opinion, based on the work 
undertaken in the course of the audit:
	
– the information given in the strategic 
report and the directors’ report for the 
financial year for which the financial 
statements are prepared is consistent 
with the financial statements; and 
	
– the strategic report and the directors’ 
report have been prepared in accordance 
with applicable legal requirements.
Matters on which we are 
required to report by exception
In the light of the knowledge and 
understanding of the Group and the 
Company and its environment obtained 
in the course of the audit, we have not 
identified material misstatements in the 
strategic report or the directors’ report.
We have nothing to report in respect of 
the following matters in relation to which 
the Companies Act 2006 requires us to 
report to you if, in our opinion:
	
– adequate accounting records have not 
been kept by the Company, or returns 
adequate for our audit have not been 
received from branches not visited by 
us; or
	
– the Company financial statements 
and the part of the Directors’ 
Remuneration Report to be audited are 
not in agreement with the accounting 
records and returns; or
	
– certain disclosures of directors’ 
remuneration specified by law are not 
made; or
	
– we have not received all the 
information and explanations we 
require for our audit.
Corporate Governance 
Statement
We have reviewed the directors’ 
statement in relation to going concern, 
longer-term viability and that part of the 
Corporate Governance Statement relating 
to the Group and Company’s compliance 
with the provisions of the UK Corporate 
Governance Code specified for our 
review by the UK Listing Rules.
Based on the work undertaken as part 
of our audit, we have concluded that 
each of the following elements of the 
Corporate Governance Statement is 
materially consistent with the financial 
statements or our knowledge obtained 
during the audit:
	
– Directors’ statement with regards to 
the appropriateness of adopting the 
going concern basis of accounting and 
any material uncertainties identified 
set out on page 81;
	
– Directors’ explanation as to its 
assessment of the Company’s 
prospects, the period this assessment 
covers and why the period is 
appropriate set out on pages 81 to 82;
	
– Directors’ statement on whether it has a 
reasonable expectation that the Group 
will be able to continue in operation and 
meets its liabilities set out on page 81;
	
– Directors’ statement on fair, balanced 
and understandable set out on page 97;
	
– Board’s confirmation that it has 
carried out a robust assessment of the 
emerging and principal risks set out on 
pages 72 to 82;
	
– The section of the annual report that 
describes the review of effectiveness of 
risk management and internal control 
systems set out on pages 72 to 74; and
	
– The section describing the work of the 
audit committee set out on pages 94 
to 99.
Responsibilities of directors
As explained more fully in the directors’ 
responsibilities statement set out on page 
128, the directors are responsible for the 
preparation of the financial statements 
and for being satisfied that they give a 
true and fair view, and for such internal 
control as the directors determine is 
necessary to enable the preparation of 
financial statements that are free from 
material misstatement, whether due to 
fraud or error. 
In preparing the financial statements, the 
directors are responsible for assessing 
the Group and Company’s ability to 
continue as a going concern, disclosing, 
as applicable, matters related to going 
concern and using the going concern 
basis of accounting unless the directors 
either intend to liquidate the Group or the 
Company or to cease operations, or have 
no realistic alternative but to do so.
Auditor’s responsibilities for the 
audit of the financial statements 
Our objectives are to obtain reasonable 
assurance about whether the financial 
statements as a whole are free from 
material misstatement, whether due to 
fraud or error, and to issue an auditor’s 
report that includes our opinion. 
Reasonable assurance is a high level 
of assurance, but is not a guarantee 
that an audit conducted in accordance 
with ISAs (UK) will always detect a 
material misstatement when it exists. 
Misstatements can arise from fraud 
or error and are considered material if, 
individually or in the aggregate, they could 
reasonably be expected to influence the 
economic decisions of users taken on the 
basis of these financial statements.
Explanation as to what extent 
the audit was considered capable 
of detecting irregularities, 
including fraud 
Irregularities, including fraud, are 
instances of non-compliance with laws 
and regulations. We design procedures 
in line with our responsibilities, outlined 
above, to detect irregularities, including 
fraud. The risk of not detecting a material 
misstatement due to fraud is higher 
than the risk of not detecting one 
resulting from error, as fraud may involve 
deliberate concealment by, for example, 
forgery or intentional misrepresentations, 
or through collusion. The extent to 
which our procedures are capable of 
detecting irregularities, including fraud is 
detailed below.
However, the primary responsibility 
for the prevention and detection of 
fraud rests with both those charged 
with governance of the Company and 
management. 
	
– We obtained an understanding of 
the legal and regulatory frameworks 
that are applicable to the Group 
and determined that the most 
significant are those that relate to 
the reporting framework (UK‑adopted 
IAS, Companies Act 2006, the 
UK Corporate Governance Code 
and the Listing Rules of the UK 
Listing Authority) and the relevant 
tax compliance regulations in the 
jurisdictions in which THG PLC 
operates. In addition, we concluded 
that there are certain significant 
laws and regulations that may have 
an effect on the determination of 
the amounts and disclosures in 
the financial statements and those 
laws and regulations relating to 
health and safety, employee matters, 
environmental, manufacturing, 
marketing and advertising, data 
protection and privacy, and bribery and 
corruption practices. 
	
– We understood how THG PLC is 
complying with those frameworks by 
making enquiries of management, 
internal audit, those responsible for 
legal and compliance procedures 
and the Company Secretary. We 
corroborated our enquiries through our 
review of Board minutes, internal audit 
reports and papers provided to the 
Audit Committee and Risk Committee.
	
– We assessed the susceptibility of 
the Group’s financial statements to 
material misstatement, including how 
fraud might occur by meeting with 
management and those charged 
with governance to understand 
where it considered there was a 
susceptibility to fraud. We also 
considered performance targets 
and the propensity to influence 
efforts made by management to 
manage earnings. Where the risk was 
considered to be higher, we performed 
audit procedures to address each 
identified fraud risk. These procedures 
included testing higher risk journal 
entries and were designed to provide 
reasonable assurance that the 
financial statements were free from 
fraud and error.
	
– Based on this understanding we 
designed our audit procedures to 
identify non-compliance with such 
laws and regulations. Our procedures 
involved journal entry testing, with 
a focus on consolidation journals 
and journal entries indicating large 
or unusual transactions based on 
our understanding of the business. 
We performed inquiries of internal 
and external legal counsel, reviewed 
material items within the Group’s 
legal expenses, and reviewed 
media coverage of the Group to 
identify whether there were relevant 
matters that had not been brought 
to our attention through discussions 
with management. In addition, we 
completed procedures to conclude 
on the compliance of the disclosures 
in the Annual Report and Accounts 
with the requirements of the relevant 
accounting standards, UK legislation 
and the UK Corporate Governance 
Code 2018.
A further description of our 
responsibilities for the audit of the 
financial statements is located on 
the Financial Reporting Council’s 
website at https://www.frc.org.uk/
auditorsresponsibilities. This description 
forms part of our auditor’s report.
Other matters we are required 
to address 
	
– Following the recommendation 
from the audit committee we were 
appointed by the Company in 2011 to 
audit the financial statements for the 
year ending 31 December 2011 and 
subsequent financial periods. 
	
The period of total uninterrupted 
engagement including previous 
renewals and reappointments 
is 14 years, covering the years 
ending 31 December 2011 to 
31 December 2024. 
	
The Group listed on the London 
Stock Exchange for the year ended 
31 December 2020, became a UK PIE 
and therefore at this point mandatory 
auditor rotation rules became effective.
	
– The audit opinion is consistent with 
the additional report to the Audit 
Committee.
Use of our report
This report is made solely to the 
Company’s members, as a body, in 
accordance with Chapter 3 of Part 16 
of the Companies Act 2006. Our audit 
work has been undertaken so that we 
might state to the Company’s members 
those matters we are required to state 
to them in an auditor’s report and for 
no other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other 
than the Company and the Company’s 
members as a body, for our audit work, 
for this report, or for the opinions we 
have formed.  
Karl Havers 
(Senior statutory auditor)
for and on behalf of Ernst & Young LLP, 
Statutory Auditor
London
29 April 2025
Financial Statements
Independent Auditor’s Report to the members of THG PLC continued
140
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Governance
Financial Statements
Additional Information

Financial Statements
Consolidated statement of comprehensive income
for the year ended 31 December 2024
Consolidated statement of financial position
as at 31 December 2024
Note
2024
Total
£’000
2023 (restated1)
Total
£’000
Continuing operations
Revenue
2
1,751,404
1,879,866
Cost of sales
(1,057,809)
(1,082,493)
Gross profit
693,595
797,373
Distribution costs
(230,957)
(277,255)
Administrative costs
(610,533)
(559,350)
Operating loss
3
(147,895)
(39,232)
Finance income
8
9,049
12,878
Finance costs
8
(63,554)
(65,898)
Loss before taxation
(202,400)
(92,252)
Income tax credit/(charge)
9
21,867
(15,710)
Loss for the financial year from continuing operations
(180,533)
(107,962)
Discontinued operations
Loss for the financial year from discontinued operations, net of tax
12.2
(145,607)
(140,410)
Loss for the financial year 
(326,140)
(248,372)
Other comprehensive income/(expense)
Items that may be subsequently reclassified to profit or loss:
Exchange differences on translating foreign operations, net of tax
12,175
 (46,255)
Net loss in cash flow hedges
(7,941)
(5,220)
Total comprehensive expense for the financial year
(321,906)
 (299,847)
Basic and diluted loss per share continuing operations (£)
26
(0.13)
(0.08)
Basic and diluted loss per share discontinued operations (£)
26
(0.11)
(0.11)
Basic and diluted loss per share (£) 
26
(0.24)
(0.19)
Adjusted EBITDA
Note
2024
Total
£’000
2023 (restated)
Total
£’000
Operating loss
(147,895)
 (39,232)
Adjustments for: 
Amortisation
11
19,880
21,005
Amortisation of acquired intangibles
11
45,506
48,953
Depreciation
3
24,824
24,059
Adjusted items – cash
4
24,547
10,445
Adjusted items – non-cash 
4
42,440
21,162
Adjusted items – non-cash impairment
4
57,466
—
Share-based payments
7
16,579
16,723
EBITDA on discontinued categories 
8,739
8,143
Post-demerger Adjusted EBITDA2
92,086
111,258
The comprehensive expense is 100% attributable to the owners of the parent company.
Note
31 December
2024
£’000
31 December
2023
£’000
Non-current assets
Intangible assets
11
958,322
1,207,383
Property, plant and equipment
12.1
64,890
273,171
Right-of-use assets
 22
29,327
303,635
Investments
—
1,400
Other financial assets
14
4,590
 7,999
Deferred tax asset
21
4,072
—
1,061,201
1,793,588
Current assets
Assets held for distribution
12.2
762,369
—
Inventories
13
265,371
297,143
Trade and other receivables
15
147,272
271,782
Other financial assets
14
727
1,915
Cash and cash equivalents
16
308,622
416,162
1,484,361
987,002
Total assets
2,545,562
2,780,590
Equity
Ordinary Shares
8,219
7,072
Share premium
23
2,117,148
2,024,824
Merger reserve
615
615
Capital redemption reserve
523
523
Hedging reserve
(36,134)
 (20,020)
Cost of hedging reserve
33,456
25,283
FX reserve
27,779
 15,604
Retained earnings
(1,845,779)
 (1,032,234)
305,827
1,021,667
Non-current liabilities
Borrowings
18
491,782
621,011
Other financial liabilities
14
35,705
— 
Lease liabilities
22
31,077
301,440
Provisions
19
11,911
22,130
Deferred tax liability
21
63,701
55,698
634,176
1,000,279
Current liabilities
Liabilities held for distribution
12.2
589,672
—
Contract liability
20
15,650
22,864
Trade and other payables
17
342,527
638,350
Borrowings
18
112,785
29,026
Current tax liability
3,568
1,266 
Lease liabilities
22
10,293
43,537
Provisions
19
6,469
3,838
Other financial liabilities
14
23,264
19,763
Dividend liability 
12.2
501,331
— 
1,605,559
758,644
Total liabilities
2,239,735
1,758,923
Total equity and liabilities
2,545,562
2,780,590
The financial statements on pages 142 to 186 were approved by the Board of Directors on 28 April 2025 and were signed on its 
behalf by:
Damian Sanders
Chief Financial Officer 
Registered number: 06539496
1.	 Restated for discontinued operations, refer to note 12.2 for further detail. 
2.	 Post-demerger Adjusted EBITDA is defined as operating profit before depreciation, amortisation, share-based payments, adjusted items and discontinued 
categories.  
142
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Governance
Financial Statements
Additional Information

Financial Statements
Consolidated statement of changes in equity
for the year ended 31 December 2024
Consolidated statement of cash flows
for the year ended 31 December 2024
Note
Ordinary
Shares
£'000
Share
premium
£'000
Merger
reserve
£'000
Capital
redemption
reserve
£'000
FX
reserve
£'000
Hedging
reserve
£'000
Cost of
hedging
reserve
£'000
Retained
earnings
£'000
Total
equity
£'000
Balance at 
1 January 2023
6,903 2,024,452
615
523
61,859
(6,221)
16,704 (803,096) 1,301,739
Loss for the year
—
—
—
—
—
—
—
(248,372)
(248,372)
Other comprehensive 
expense:
Impact of foreign exchange
—
—
—
—
(46,255)
—
—
—
(46,255)
Movement on hedging 
instruments
—
—
—
—
—
(13,799)
8,579
—
(5,220)
Total comprehensive 
(expense)/income 
for the year
—
—
—
—
(46,255)
(13,799)
8,579
(248,372)
(299,847)
Issue of Ordinary 
Share capital
169
372
—
—
—
—
—
—
541
Share-based payments
7
—
—
—
—
—
—
—
16,723
16,723
Deferred tax in equity
21
—
—
—
—
—
—
—
2,511
2,511
Balance at 
31 December 2023
7,072 2,024,824
615
523
15,604
(20,020)
25,283 (1,032,234) 1,021,667
Balance at 
1 January 2024
7,072 2,024,824
615
523
15,604
(20,020)
25,283 (1,032,234) 1,021,667
Loss for the year
—
—
—
—
—
—
—
(326,140)
(326,140)
Other comprehensive 
income:
Impact of foreign exchange
—
—
—
—
12,175
—
—
—
12,175
Movement on hedging 
instruments 
—
—
—
—
—
(16,114)
8,173
—
(7,941)
Total comprehensive 
(expense)/income 
for the year
—
—
—
—
12,175
(16,114)
8,173
(326,140)
(321,906)
Issue of Ordinary 
Share capital
1,147
92,324
—
—
—
—
—
—
93,471
Share-based payments  
7
—
—
—
—
—
—
—
16,579
16,579
Deferred tax in equity
21
—
—
—
—
—
—
—
(2,653)
(2,653)
Dividend in specie
12.2
—
—
—
—
—
—
—
(501,331)
(501,331)
Balance at 
31 December 2024
8,219
2,117,148
615
523
27,779
(36,134)
33,456 (1,845,779) 305,827
Note
2024
£’000
2023
£’000
Cash flows from operating activities before adjusted cash flows 
 
Cash generated from operations
25
136,412
162,258
Income tax paid
(621)
(5,411)
Net cash generated from operating activities before adjusted cash flows
135,791
156,847
Cash flows relating to adjusted items
(39,328)
(15,040)
Net cash generated from operating activities
96,463
141,807
Cash flows from investing activities
Acquisition of subsidiaries net of cash acquired 
10
(23)
(20,259)
Proceeds from sale of non-core freehold assets 
—
55,450
Purchase of property, plant and equipment
(31,709)
(46,289)
Purchase of intangible assets
(69,571)
(79,369)
Interest received
8
9,190
13,329
Net cash used in investing activities
(92,113)
(77,138)
Cash flows from financing activities
Proceeds from issuance of Ordinary Shares net of fees
93,319
—
Interest paid
(44,954)
(47,803)
Repayment of lease liabilities 
22
(47,476)
(49,487)
Repayment of bank borrowings and loan fees
(23,800)
(25,000)
Net cash flow from financing activities
(22,911)
(122,290)
Net decrease in cash and cash equivalents 
(18,561)
(57,621)
Cash and cash equivalents at the beginning of the year
416,162
473,783
Cash and cash equivalents at the end of the year 
(including cash held in disposal groups)
16
397,601
416,162
Cash and cash equivalents held in disposal group presented as held for distribution 
at the end of the year
12.2
88,979
—
Cash and cash equivalents at the end of the year
308,622
416,162
144
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Governance
Financial Statements
Additional Information

Financial Statements
Basis of preparation
The consolidated financial statements 
have been prepared in accordance with 
UK-adopted international accounting 
standards (“IFRS”). The financial 
statements have been prepared on 
the historical cost basis, except for 
derivatives which are held at fair value.
The accounting policies adopted by the 
Group in the current year are consistent 
with those adopted during the year 
ended 31 December 2023.
There have been no new or amended 
accounting standards or interpretations 
adopted during the year that have had 
a significant impact on the Group’s 
financial statements.
The following new standards, 
interpretations and amendments to 
published standards and interpretations 
have been issued and are relevant to the 
Group for the period ending 31 December 
2024 but have not been adopted early:
	
– IFRS 7 and 9 Amendments in respect 
of the classification and measurement 
of financial instruments 
	
– IFRS 18 Presentation and Disclosure in 
Financial Statements
The Group is currently reviewing the 
likely impact of IFRS 18 on its statutory 
reporting as well as any potential impact 
from the amendments to IFRS 9 and 
IFRS 7 in relation to credit and debit card 
payments made by customers which are 
receivable from banks and clear the bank 
shortly after the transaction takes place 
(as disclosed in note 17).
There are no other standards, 
interpretations or amendments to IFRS 
that have been issued but are not yet 
effective that are expected to have a 
material impact on the Group’s financial 
statements.
Going concern
Accounting standards require that 
Directors satisfy themselves that it 
is reasonable for them to conclude 
on whether or not it is appropriate to 
prepare financial statements on the 
going concern basis. There has been no 
material uncertainty identified that would 
cast significant doubt upon the Group’s 
ability to continue using the going 
concern basis of accounting for the 12 
months to 30 April 2026. 
The Group’s business activities, together 
with the factors likely to affect its future 
development, performance and position, 
are set out in the Strategic Report on 
pages 1 to 82.
The Group’s strategic planning cycle 
includes an annual Budget process, which 
is reviewed by the Board. This planning 
process involves modelling under a series 
of assumptions. Severe but plausible 
downside scenarios were also modelled 
setting out impacts of a combination of the 
principal risks, as well as a reverse stress 
test to identify what would be required 
to either breach covenants or run out of 
liquidity. This process is led by the Group 
CFO and Deputy Group CFO along with 
the Board and Independent Chair and CEO 
providing further direction to align strategic 
initiatives. Forecasts have been prepared 
on a divisional level. The Directors of the 
Group review its Budget periodically, which 
is revisited and revised as appropriate in 
response to evolving market conditions.
In considering the Group’s financial 
position, the Directors have considered: 
	
– expected future growth of trading 
businesses;
	
– margins expected to be achieved in the 
future; and 
	
– wider market and industry-specific 
factors.
The Directors have also considered the 
liquidity of the Group as well as available 
facilities and note that as at the balance 
sheet date, the Group had a total of £150m 
in undrawn facilities, along with £309m 
readily available cash held on the balance 
sheet (excluding cash of £89.0m that left 
the Group on demerger). Net debt at 31 
December 2024 was £346m (31 December 
2023: £563m), with net debt of £304m 
(£215m on a pre demerger basis adjusting 
for the cash held within THG Ingenuity) 
(31 December 2023: £218m) before the 
inclusion of IFRS 16 lease liabilities.
Post year end, On 4 April 2025 the 
Company announced the completion 
of its debt refinancing through to 2029. 
As part of a plan to delever, an ‘amend 
and extend’ refinancing was agreed that 
reduced the Term Loan B from €600m to 
€445m with maturity extended by three 
years to December 2029. The Term Loan 
A was partially repaid with a final stub 
of £35m maturing in October 2025. The 
undrawn RCF totals £150m and has also 
been extended to 2029. The reduction in 
facilities was partially funded by the equity 
placing and equity raise. 
The demerger of THG Ingenuity will 
materially reduce the cash outflows of 
the Company with substantial reductions 
in lease commitments (c. £20m per 
annum) and capex requirements, which 
in turn mean that the Group requires 
smaller banking facilities. Additional 
liquidity was also obtained through asset 
backed lending facilities. There are no 
key covenants attached to the Term 
Loan B or Term Loan A facilities which 
are drawn down. Covenants attached to 
the RCF are linked to net debt leverage 
and only become effective when the 
facility is drawn above 20%, which is 
not anticipated to occur on test dates 
(biannually). 
This covenant requires the Group to 
maintain the ratio of net debt over 
adjusted EBITDA to below 4.50 – 3.50 
(over the course of the term), which is 
reviewed regularly, although as noted the 
facility is not drawn. This facility provides 
the Group liquidity optionality to manage 
seasonal working capital movements. 
These covenants are effective from 
31 December 2025, prior to this the 
existing covenants remain in place (gross 
debt over adjusted EBITDA below 7.60 
only in respect of the RCF). 
The Directors are of the opinion that the 
Group’s forecasts and projections, which 
they believe are based on an appropriate 
assessment of the market and past 
experience taking account of reasonably 
possible changes in trading performance 
given the current market and economic 
conditions, show that the Group should 
be able to operate within the current 
facility and comply with its banking 
covenants in the event that the RCF 
facilities are drawn upon. 
The Directors have modelled a range 
of scenarios, as outlined above, over 
a three-year period. Further details of 
the Group’s considerations are provided 
in the Viability Statement and Going 
Concern Statement on page 81.
As a result of the analysis performed, 
including potential severe but plausible 
downside scenarios, the Board believes 
that the Group is able to adequately 
manage its financing and principal 
risks and that the Group will be able to 
operate within the level of its facilities 
and meet the required covenants for the 
going concern assessment period. Based 
on the above activity, the Directors are 
satisfied that it is appropriate to prepare 
the financial statements of the Group on 
a going concern basis.
1. Accounting policies
The Group’s key accounting policies are 
set out below. These policies have been 
prepared on the basis of the recognition 
and measurement requirements of IFRS 
in effect that apply to accounting periods 
beginning on or after 1 January 2024 and 
have been applied to 2023 comparatives 
where applicable.
a. Basis of consolidation
The Group financial statements consolidate 
those of the Company and all its subsidiary 
undertakings drawn up to 31 December 
2024. Subsidiaries are all entities over 
which the Group has control. When the end 
of the reporting period of a subsidiary is not 
31 December, the subsidiary prepares, for 
consolidation purposes, additional financial 
information as of the same date as the 
financial statements of the Group. All 
transactions and balances between Group 
companies are eliminated on consolidation, 
including unrealised gains and losses on 
transactions between Group companies. 
Where unrealised losses on intra-Group 
asset sales are reversed on consolidation, 
the underlying asset is also tested for 
impairment from a Group perspective. 
Amounts reported in the financial 
statements of subsidiaries have been 
adjusted where necessary to ensure 
consistency with the accounting policies 
adopted by the Group. Profit or loss 
and other comprehensive income of 
subsidiaries acquired or disposed of during 
the year are recognised from the effective 
date of acquisition, or up to the effective 
date of disposal, as applicable.
b. Business combinations
Business combinations are accounted for 
using the acquisition method under IFRS 3 
Business Combinations. The consideration 
transferred by the Group to obtain control 
of a subsidiary is calculated as the sum 
of the acquisition-date fair values of 
assets transferred, liabilities incurred, 
and the equity interests issued by the 
Group, which includes the fair value of any 
asset or liability arising from a contingent 
consideration arrangement. Acquisition 
costs are expensed as incurred.
The Group recognises identifiable assets 
acquired and liabilities assumed, including 
contingent liabilities, in a business 
combination regardless of whether 
they have been previously recognised 
in the acquiree’s financial statements 
prior to the acquisition. Assets acquired 
and liabilities assumed are measured 
at their acquisition-date fair values. 
These fair values can be re-assessed 
retrospectively for a period of 12 months 
from the acquisition date to reflect new 
information obtained about facts and 
circumstances that existed as of the 
acquisition date, and if known, would have 
resulted in the recognition of those assets 
and liabilities as of that date. Goodwill 
is stated after separate recognition of 
other identifiable intangible assets. It is 
calculated as the excess of the sum of 
a) fair value of consideration transferred, 
b) the recognised amount of any 
non‑controlling interest in the acquiree 
and c) acquisition‑date fair value of any 
existing equity interest in the acquiree, 
over the acquisition-date fair values of 
identifiable net assets. If the fair values 
of identifiable net assets exceed the sum 
calculated above, the excess amount.
In determining whether a transaction 
is a business combination or an asset 
purchase, the Group considers the inputs, 
processes and outputs acquired in 
accordance with IFRS 3. 
c. Revenue
Revenue consists primarily of direct to 
consumer ("D2C") internet sales along 
with business to business ("B2B") sales.
D2C and B2B sales
Identifying performance obligations: 
For D2C and B2B sales the performance 
obligation is the delivery of the goods 
purchased by the customer. Control of 
goods is transferred upon delivery of the 
product to the customer. 
Identifying the transaction price: For D2C 
sales, the customer pays in full at the point 
of sale, with the transaction price allocated 
to individual goods purchased. A contract 
liability is recognised until the related 
goods have been delivered. For B2B sales, 
the customer pays in line with the agreed 
credit terms.
Revenue is shown net of returns, with 
expected sales returns estimated based on 
historical return data applied to sales. These 
returns are accounted for at the lower of 
cost or net realisable value. A right of return 
asset (and corresponding adjustment to 
cost of sales) is also recognised for the right 
to recover the goods from the customer.
Allocation of transaction price to 
performance obligations: In general, 
the whole transaction price is allocated 
to the performance obligation. Where a 
customer purchases multiple goods within 
one transaction, the transaction price is 
allocated to those goods based on relative 
stand-alone selling prices.
Revenue recognition: Revenue is 
recognised at the point of time when the 
customer receives the goods, shown net 
of returns. 
Revenue from contracts
Identification of performance 
obligations: THG Ingenuity Commerce 
contracts often have multiple performance 
obligations that include, but are not limited 
to: creation of digital assets, marketing 
services, stock management, fulfilment, 
customer support services and access to 
THG’s Ingenuity platform. Each contract 
is reviewed individually once signed 
and is assessed to identify the separate 
performance obligations. 
In a typical Ingenuity Commerce contract, 
all goods and services provided are 
considered to be ‘distinct’ as the client 
can derive independent benefit from 
each service provision and the promise 
to transfer services to the customer is 
separately identifiable. These contracts 
contain multiple performance obligations.
Determining transaction prices: 
Transaction prices are agreed in advance 
of the commencement of the work and are 
outlined within the signed contract. The 
amount agreed per service is deemed to 
be the fair value of the service provision. 
Consideration receivable is usually at 
a fixed price, however there are some 
elements that are variable and dependent 
on order volume and sales levels, for 
example operations revenues made up 
of fulfilment fees and revenue share 
income. The charging structure for such 
transactions is clearly detailed within the 
signed contract.
Allocation of transaction price to 
performance obligations: Where contracts 
cover multiple performance obligations, the 
transaction price is allocated on a basis 
that is consistent with the sale of each 
performance obligation in isolation. 
Revenue recognition: Within certain 
Ingenuity contracts, the amount of revenue 
recognised depends on whether the Group 
is acting as an agent or principal. The Group 
acts as principal when it has control of the 
specified good or service prior to transfer 
to the customer. Where the Group acts 
as principal, the revenue recorded is the 
gross amount billed. Where the Group is an 
agent, predominantly relating to revenue 
share arrangements, revenue from the 
customer and costs with suppliers are 
reported on a net basis representing the 
net margin earned. Whether the Group is 
acting as principal or agent depends on 
management’s analysis of both legal form 
Notes to the consolidated financial statements
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Additional Information

For the purposes of impairment testing, 
goodwill is reviewed by assessing the 
cash-generating unit ("CGU") that has 
benefited from the acquisition. If the 
recoverable amount of the cash-generating 
unit is less than its carrying amount, then 
the impairment loss is allocated first to 
reduce the carrying amount of the goodwill 
allocated to the unit and then to the other 
assets of the unit on a pro rata basis. 
On disposal of a subsidiary, the attributable 
amount of goodwill is included in the 
determination of the profit and loss on 
disposal.
Platform development costs 
The costs of acquiring and developing 
the platform and websites is capitalised 
separately as an intangible asset. 
Capitalised website costs include direct 
costs of materials, services, directly 
attributable overheads, payroll and 
payroll-related costs for employees who 
are directly associated with website 
development projects. Such costs are only 
capitalised when the criteria within IAS 38 
are met.
Intellectual property
This includes separately acquired 
customer lists, domain and trade names, 
and other intellectual property, including 
customer lists acquired as part of business 
combinations.
Separately acquired intangible 
assets are measured at cost on initial 
recognition. Following initial recognition, 
intangible assets are carried at cost 
less any accumulated amortisation 
and impairment losses.
Brands
Brands arising from business combinations 
are recognised at fair value on acquisition 
date. An assessment is made on the useful 
economic life, and the intangible asset 
is subsequently amortised over that life. 
The useful economic life is reviewed on an 
annual basis to confirm that the useful life 
continues to be supportable.
Other intangible assets
Costs associated with developing new 
products are capitalised as an intangible 
asset, including directly associated costs.
Intangible assets are amortised on a 
straight-line basis over their estimated 
useful economic life. Amortisation is 
charged to the statement of comprehensive 
income, classified in expenses depending 
on the nature of the asset. The estimates 
of useful economic lives are reviewed on an 
annual basis and any changes are treated 
as changes in accounting estimates.
Where computer software is not 
an integral part of a related item of 
computer hardware, the software is 
treated as an intangible asset. Computer 
software is capitalised on the basis of 
the costs incurred to acquire and bring 
to use the specific software. 
Amortisation is provided on the cost 
of software and is calculated on a 
straight‑line basis over the useful life 
of the software.
The following useful economic lives 
are applied:
Platform development costs
5-10 years
New product development
1-5 years
Brands
5-20 years
Intellectual property 
(including customer lists, 
domain and trade names)
2-20 years
g. Property, plant and equipment
Property, plant and equipment are 
stated at historic purchase cost less 
accumulated depreciation. Cost includes 
the original purchase price of the asset 
and the costs attributable to bringing 
the asset to its working condition for its 
intended use. Depreciation is provided 
at the following annual rates in order to 
write off each asset on a systematic basis 
over its estimated useful economic life. 
Depreciation is charged to the statement 
of comprehensive income, classified in 
expenses depending on the nature of 
the asset. 
At each reporting date, property, plant and 
equipment is reviewed for impairment 
if events or changes in circumstances 
indicate that the carrying amount may 
not be recoverable. When a review for 
impairment is conducted, the recoverable 
amount is assessed by reference to the 
net present value of expected future 
pre-tax cash flows of the relevant 
cash‑generating unit or fair value less 
costs to sell if higher. Any impairment in 
value is charged to profit or loss in the 
period in which it occurs.
Plant and machinery
5-10 years
Fixtures and fittings
3-20 years
Computer equipment 
and software
1-10 years
Freehold buildings
20-50 years
Motor vehicles
3-7 years
Leasehold 
improvements
Lower of lease
term or asset life
h. Discontinued operations and 
assets held for distribution
The Group classifies a component of its 
business as a discontinued operation 
when it has been disposed of or is 
classified as held for distribution, and 
the disposal meets the criteria for being 
a separate significant line of business or 
geographical area of operations.
The post-tax profit or loss of the 
discontinued operations is shown 
as a single line on the face of the 
consolidated statement of profit or loss, 
separate from the continuing operating 
results of the Group. When an operation 
is classified as a discontinued operation, 
the comparative consolidated statement 
of profit or loss is represented as if 
the operation had been discontinued 
from the start of the comparative year. 
Expenses are presented as discontinued 
if they will cease to be incurred on 
disposal of the discontinued operation.
A non-current asset (or disposal group) 
is classified as held for distribution to 
owners when the Group is committed to 
distribute the asset (or disposal group) to 
the owners. For this to be the case, the 
assets must be available for immediate 
distribution in their present condition and 
the distribution must be highly probable. 
The Group measures a non-current asset 
(or disposal group) classified as held for 
distribution to owners at the lower of 
its carrying amount and fair value less 
costs to distribute. No depreciation or 
amortisation is charged in respect of 
non-current assets classified as held for 
distribution once the classification has 
been made.
i. Borrowing costs
Borrowing costs incurred in relation to 
bringing into use qualifying tangible and 
intangible assets are capitalised as the 
expenditure is incurred on such assets 
and subsequently depreciated in line with 
the useful economic life of the relevant 
asset.
j. Inventories
Inventories are valued at the lower of 
cost and net realisable value. For the 
majority of inventory this is on an average 
cost basis. The remainder is measured on 
a standard cost basis. Cost of purchase 
comprises the purchase price including 
import duties and other taxes, transport 
and handling costs and any other directly 
attributable costs, less trade discounts. 
A provision is made to write down any 
slow-moving or obsolete inventory to net 
realisable value.
Financial Statements
Notes to the consolidated financial statements continued
1. Accounting policies 
continued
c. Revenue continued
Revenue from contracts continued
and substance of the agreement between 
the Group and its business partners. 
The allocated transaction price is 
recognised from the point at which the 
customer starts to benefit from the service 
and over the time the service is provided. 
For marketing services, stock management, 
fulfilment, customer support services 
and access to THG’s Ingenuity platform 
these are recognised when the service is 
provided. 
The creation of digital assets revenue is 
recognised on a percentage completion 
basis as the work is performed because 
the work does not create an asset with an 
alternative use and the Group has a right to 
payment for the work performed at each 
point in time. 
Revenue which is invoiced in advance 
is recorded as a contract liability on 
the balance sheet and released to the 
statement of comprehensive income 
account over the periods in which the 
services are provided. 
Costs associated with obtaining a 
contract with a customer that would not 
have been incurred if the contract had 
not been obtained are recognised as an 
asset where they are expected to be 
recoverable and depreciated over the life 
of the contract. Costs to obtain a contract 
that would have been incurred regardless 
of whether the contract was obtained or 
not are recognised as an expense when 
incurred, unless those costs are explicitly 
chargeable to the customer regardless of 
whether the contract is obtained.
Revenue recognised under IFRS 16
Revenue from internet hosting contracts is 
recognised under IFRS 16 as the Group is 
considered a lessor in these transactions.
Income from hosting contracts is 
recognised on a straight-line basis from 
the commencement date over the lease 
term. Any initial direct costs incurred in 
negotiating and arranging an operating 
lease are added to the carrying amount of 
the leased asset and recognised over the 
lease term on the same basis as rental 
income. 
Revenue from memberships 
Fees recognised in respect of memberships 
are recorded on a straight‑line basis over 
the membership period. 
Barter income
For some of its monthly subscription 
offerings, THG receives goods for inclusion 
in its subscription boxes from business 
partners in return for the marketing 
exposure received by those products 
being included in the subscription box. 
The goods are recognised as stock when 
received and held at their fair value. When 
the box is sold, the revenue for providing 
those marketing services is recognised 
with an equal and offsetting entry 
recorded in cost of goods sold. 
LF Beauty Plus+ Rewards and Cult 
Status Points
LF Beauty Plus+ Rewards points and Cult 
Status Points issued by Lookfantastic 
and Cult Beauty when a customer 
purchases goods are a separate 
performance obligation providing a 
right to a future discount. The amounts 
allocated to LF Beauty Plus+ Rewards 
and Cult Status Points are deferred as a 
contract liability within trade and other 
payables. Revenue is recognised as the 
points are redeemed by the customer.
d. Adjusted items
The business is managed and measured on 
a day-to-day basis using underlying results 
(Adjusted EBITDA). This is an important 
metric utilised within the business to 
monitor performance and guide strategic 
business decisions. The metric captures 
the Group’s view of underlying trading 
performance after excluding non-recurring 
items and initial investment/set-up 
costs related to establishing the Group’s 
warehousing and logistics facilities. Further 
details of the categories considered as 
adjusting items are detailed in note 4. 
Management applies judgement 
in determining which items should 
be excluded from Adjusted EBITDA. 
The considerations factored into this 
judgement include, but are not limited to:
	
– nature of the item;
	
– significance of the item on the financial 
results; and
	
– management's expectation on the 
recurring or non-recurring nature of 
the item.
These are items which are material in 
nature and include, but are not limited to, 
costs relating to acquisitions, disposals 
and significant events or projects, some of 
which span multiple years. 
Although categories of Adjusted items 
may appear across multiple periods, 
the underlying event driving that cost or 
income is often non-recurring.
These items are excluded from adjusted 
EBITDA as management believe their 
inclusion distorts the underlying trading 
performance. This is consistent with 
the way that financial performance is 
measured by management and reported 
to the Board. For further details, refer to 
note 4.
e. Share-based payments
The Group operates share-based 
compensation plans, under which the 
Group receives services from employees 
as consideration for equity instruments 
(options) of the Company. The fair value 
of the employee services received 
in exchange for the grant of equity 
instruments is recognised as an expense 
in the statement of comprehensive 
income. The cost of the equity-settled 
transaction is measured at the fair value 
on the date the awards were granted. 
In the instance that the awards need 
to be valued, an appropriate valuation 
model is applied. The total expense is 
recognised over the vesting period, which 
is the period over which all the specified 
vesting conditions are to be satisfied. 
At the end of each reporting period, the 
Group revises its estimates of the number 
of equity instruments that are expected 
to vest based on the non-market vesting 
conditions along with taking account 
of any equity instruments that may 
have been cancelled or modified in the 
period. It recognises the impact of the 
revision to original estimates, if any, in the 
statement of comprehensive income with 
a corresponding adjustment to equity. 
The shares issued under the Group’s 
share schemes are held by an Employee 
Benefit Trust (“EBT”), with the beneficial 
interest in the shares being held jointly 
by the EBT and the individual participant 
until the shares vest. The EBT has been 
consolidated within the Group’s financial 
statements. 
f. Intangible assets
Goodwill
Goodwill represents the excess of the 
cost of acquisitions over the Group’s 
interest in the fair value of the identifiable 
assets and liabilities (including intangible 
assets) of the acquired entity at the date 
of acquisition. Goodwill is recognised 
as an asset and assessed for any 
indications of impairment at least 
annually. Any impairment is recognised 
immediately in the statement of 
comprehensive income. 
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Financial Statements
n. Leases
The Group assesses at contract inception 
whether a contract is, or contains, a 
lease. That is, if the contract conveys the 
right to control the use of an identified 
asset for a period of time in exchange for 
consideration.
Group as a lessee
The Group applies a single recognition 
and measurement approach for all 
leases, except for short-term leases and 
leases of low-value assets. The Group 
recognises lease liabilities to make 
lease payments and right-of-use 
assets representing the right to use 
the underlying assets.
Right-of-use assets
The Group recognises right-of-use assets 
at the commencement date of the lease 
(i.e. the date the underlying asset is 
available for use). Right-of-use assets are 
measured at cost, less any accumulated 
depreciation and impairment losses, and 
adjusted for any remeasurement of lease 
liabilities. The cost of right-of-use assets 
includes the amount of lease liabilities 
recognised, initial direct costs incurred 
and lease payments made at or before 
the commencement date, less any lease 
incentives received. 
Right-of-use assets are depreciated on a 
straight-line basis over the shorter of the 
lease term and the estimated useful lives 
of the assets, as follows: 
Plant and machinery
1-6 years
Motor vehicles
3-6 years
Buildings
1-28 years
Lease liabilities
At the commencement date of the lease, 
the Group recognises lease liabilities 
measured at the present value of lease 
payments to be made over the lease 
term. The lease payments include fixed 
payments (including in-substance fixed 
payments) less any lease incentives 
receivable, variable lease payments 
that depend on an index or a rate and 
amounts expected to be paid under 
residual value guarantees. The lease 
payments also include the exercise 
price of a purchase option reasonably 
certain to be exercised by the Group and 
payments of penalties for terminating the 
lease, if the lease term reflects the Group 
exercising the option to terminate.
In calculating the present value of 
lease payments, the Group uses its 
incremental borrowing rate at the 
lease commencement date because 
the interest rate implicit in the lease 
is not readily determinable. After the 
commencement date, the amount of 
lease liabilities is increased to reflect 
the accretion of interest and reduced for 
the lease payments made. In addition, 
the carrying amount of lease liabilities 
is remeasured if there is a modification, 
a change in the lease term, a change 
in the lease payments (e.g. changes to 
future payments resulting from a change 
in an index or rate used to determine 
such lease payments) or a change in the 
assessment of an option to purchase the 
underlying asset.
The Group’s lease liabilities are included 
in interest-bearing loans and borrowings.
Short-term leases and leases of 
low‑value assets
The Group applies the short-term lease 
recognition exemption to its short-term 
leases (i.e. those leases that have a 
lease term of 12 months or less from the 
commencement date and do not contain 
a purchase option). It also applies the 
lease of low-value assets recognition 
exemption to leases that are considered 
to be low value. Lease payments on 
short-term leases and leases of low‑value 
assets are recognised as an expense on a 
straight‑line basis over the lease term. 
Group as a lessor
Leases in which the Group does not 
transfer substantially all the risks and 
rewards incidental to ownership of an 
asset are classified as operating leases. 
Rental income arising is accounted for 
on a straight-line basis over the lease 
terms and is included in revenue in 
the statement of profit or loss due to 
its operating nature. Initial direct costs 
incurred in negotiating and arranging 
an operating lease are added to the 
carrying amount of the leased asset and 
recognised over the lease term on the 
same basis as rental income. Contingent 
rents are recognised as revenue in the 
period in which they are earned.
Sale and leaseback accounting
The Group applies sale and leaseback 
accounting in accordance with IFRS 
16 Leases. Specifically, the Group 
recognises the gain or loss on the 
sale and leaseback transaction by 
recognising the proportion relating to 
rights transferred to the buyer directly 
to the income statement.
Dilapidations provisions
Dilapidations provisions relate to leased 
properties. Dilapidations provisions are 
made based on the best estimate of 
the likely committed cash outflow and 
discounted to net present value. The 
provision, when recognised, increases 
the right-of-use asset. Dilapidations 
provisions are expected to be used at or 
by the end of the lease term.
o. Taxation
The tax expense included in the statement 
of comprehensive income and statement 
of changes in equity comprises current 
and deferred tax.
Current tax is the expected tax payable 
based on the taxable profit for the period 
and the tax laws that have been enacted 
or substantively enacted by the reporting 
date. Management periodically evaluates 
positions taken in tax returns with respect 
to situations in which applicable tax 
regulation is subject to interpretation. It 
establishes provisions where appropriate, 
based on amounts expected to be paid to 
the tax authorities. Current and deferred 
tax is charged or credited in the statement 
of comprehensive income, except when 
it relates to items charged or credited 
directly to equity, in which case the current 
or deferred tax is also recognised directly 
in equity.
Deferred tax is recognised on differences 
between the carrying amounts of assets 
and liabilities in the financial statements 
and the corresponding tax bases used in 
the computation of taxable profit and is 
accounted for using the balance sheet 
liability method. Deferred tax liabilities 
are generally recognised for all taxable 
temporary differences and deferred tax 
assets are recognised to the extent that 
it is probable that taxable profits will 
be available against which deductible 
temporary differences can be utilised. 
Such assets and liabilities are not 
recognised if the temporary difference 
arises from goodwill or from the initial 
recognition (other than in a business 
combination) of other assets and liabilities 
in a transaction that affects neither the 
tax profit nor the accounting profit. The 
carrying amount of deferred tax assets 
is reviewed at each reporting date. The 
business combinations in previous years 
have given rise to deferred tax liabilities, as 
a result deferred tax assets are recognised 
to the extent they offset the corresponding 
liability. Deferred tax is calculated at the 
tax rates (and laws) that are expected to 
apply in the period when the liability is 
settled, or the asset is realised.
1. Accounting policies 
continued
k. Financial instruments
The following are deemed to be financial 
assets and liabilities within the scope 
of IFRS 9.
Derivative financial instruments
The Group uses derivative financial 
instruments, such as foreign currency 
and interest rate swaps, to hedge its 
foreign currency and interest rate risks. 
Derivative financial instruments are 
recognised initially and subsequently 
at fair value. The gain or loss on 
remeasurement to fair value is 
recognised immediately in the statement 
of comprehensive income. However, 
where derivatives qualify for hedge 
accounting, recognition of any resultant 
gain or loss depends on the nature 
of the item being hedged. The sale 
and purchase of derivative financial 
instruments are non-speculative.
Cash flow hedges
Where a derivative financial instrument 
is designated as a hedge against the 
variability in cash flows of a recognised 
asset or liability, or a highly probable 
forecast transaction, any gain or loss 
on the effective part of the derivative 
financial instrument is recognised 
in other comprehensive income and 
accumulated within the hedging reserve. 
The gain or loss on any ineffective portion 
of the hedge is recognised immediately in 
the statement of comprehensive income. 
Hedge accounting is discontinued 
when the hedging instrument no longer 
meets the criteria for hedge accounting, 
expires, or is sold, terminated or 
exercised. The cumulative gain or loss 
previously recognised in the hedging 
reserve remains there until the forecast 
transaction occurs. The cumulative 
gain or loss in the hedging reserve 
is transferred to the statement of 
comprehensive income in the same 
period that the hedged item affects 
profit or loss.
Gain or loss on a portion of a derivative 
designated as a hedging instrument 
that is excluded from that hedging 
relationship is captured in the cost 
of hedging reserve.
Trade and other receivables
Trade and other receivables are 
non-interest bearing and are initially 
recognised at fair value. Subsequently 
they are measured at amortised cost 
using the effective interest rate method 
less loss allowance. The Group measures 
the loss allowance at an amount equal to 
lifetime expected credit losses.
During the year, the Group entered into 
a non-recourse factoring arrangement 
whereby a proportion of its receivables 
are sold to HSBC. The Group does not 
retain ownership over the risks and 
rewards associated with the receivables.
The arrangement includes an upfront 
administration fee and a monthly 
non‑recourse fee of 0.07% of the 
aggregate balance of the receivables 
in question. These amounts have 
been recognised in the statement of 
comprehensive income.
The non-recourse facility does not meet 
the definition of loans and borrowings 
under IFRS.
Cash and cash equivalents
Cash and cash equivalents comprise 
cash at bank and in hand and short‑term 
deposits with an original maturity of 
three months or less. Cash and cash 
equivalents include amounts receivable 
from banks and payment providers 
for credit and debit card transactions 
which clear the bank shortly after the 
transaction takes place. 
For the purposes of the consolidated 
statement of cash flows, cash and 
cash equivalents consist of cash and 
short-term deposits, as defined, net of 
outstanding bank overdrafts. 
Financial liabilities
Financial liabilities within the scope of 
IFRS 9 are classified as financial liabilities 
at amortised cost. The Group measures 
contingent consideration liabilities at fair 
value through profit and loss.
Trade and other payables
Trade and other payables are non-interest 
bearing and are recognised initially at 
fair value and subsequently measured 
at amortised cost using the effective 
interest method. Within trade and other 
payables, returns recognised under IFRS 
15 (representing the liability for potential 
returns from customers) are captured 
within accruals.
The Group has a supplier finance 
arrangement in place to support the 
cash flow of its external suppliers. The 
participation in the arrangement is at the 
suppliers' own discretion. The funding is 
provided by two of the Group's relationship 
banks and gives certain suppliers the 
flexibility to receive early payments on 
specific invoices. All early payments are 
processed by the funding bank and the 
Group settles the original invoice amount 
with the funders at the original invoice 
due date. The Group does not provide any 
security to the funding bank. All trade 
payables subject to the supply finance 
agreement are included in trade and other 
payables in the consolidated statement of 
financial position and within trade payables.
Bank borrowings
Interest-bearing bank loans and 
overdrafts are initially recorded at 
fair value, which equals the proceeds 
received, net of direct issue costs. Finance 
charges, including premiums payable on 
settlement or redemption and direct issue 
costs, are accounted for using an effective 
interest rate method and are added to 
the carrying amount of the instrument to 
the extent that they are not settled in the 
period in which they arise.
l. Supplier income
Supplier income comprises retrospective 
rebates and discounts. They are 
receivable in respect of goods which 
have been sold and are initially 
recognised as accrued income. 
The retrospective rebates are analysed 
per supplier basis and accrued income is 
adjusted accordingly based on quarterly 
assessment of variables impacting 
expected rebates. All retrospective 
rebates and discounts received and 
receivable are deducted from cost of 
sales when the sale to the third party 
has been completed.
m. Contract liabilities
A contract liability is the obligation 
to transfer goods or services to a 
customer for which the Group has 
received consideration (or an amount of 
consideration is due) from the customer. 
If a customer pays consideration before 
the Group transfers goods or services 
to the customer, a contract liability is 
recognised when the payment is made or 
the payment is due (whichever is earlier). 
Contract liabilities are recognised as 
revenue when the Group performs under 
the contract.
Notes to the consolidated financial statements continued
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Financial Statements
The key judgement relates to assessing 
the feasibility and the extent of future 
economic benefits that will be derived 
from each project. Refer to note 11 
for details of capitalised platform 
development costs. The useful economic 
life of the platform is between one 
and ten years, dependent on the type 
of development work capitalised. The 
estimate of useful economic life is 
reviewed on a regular basis to ensure that 
this continues to be appropriate.
Demerger – classification as held for 
distribution
Management has assessed whether 
THG Ingenuity should be classified as 
held for distribution at the reporting date. 
Under IFRS 5 Non-current Assets Held 
for Sale and Discontinued Operations, an 
asset must be available for immediate 
distribution and the distribution must be 
highly probable. The timing and certainty 
of the transaction were key considerations 
in concluding that the business met 
the criteria to be classified as held 
for distribution. Refer to note 12.2 for 
management’s detailed considerations in 
respect to this matter.
Key sources of estimation uncertainty
Demerger – measurement of the 
disposal group and dividend liability
THG Ingenuity has been measured at the 
lower of its carrying amount and fair value 
less costs to distribute, in accordance with 
IFRS 5. The dividend liability is measured in 
accordance with IFRIC 17 at the fair value 
of the assets to be distributed at the date 
the distribution is approved. Determining 
the appropriate valuation in line with 
IFRS 13 requires judgement, including 
assessing the fair value of the business 
based on comparable transactions, 
market conditions, and internal financial 
projections. Management has considered 
all relevant factors to ensure the carrying 
value reflects an appropriate estimate of 
its recoverable amount. Refer to note 12.2 
for management’s detailed considerations 
in respect to this matter.
Inventory provisioning
The Group holds levels of stock sufficient 
to meet the forecasted demand of its 
customers. As part of this, a provision is 
recognised to ensure that the balance 
sheet value of stock held is at the 
lower of cost and net realisable value 
in accordance with IAS 2. As part of the 
provisioning process, management's 
consideration includes, but is not limited 
to: age of stock, type of stock, and 
inventory acquired through business 
combinations. 
All of these positions are variable in nature 
and management apply judgement in 
concluding on the recoverable value and 
changes to risk profiles which could have 
a material impact on provisioning levels. 
Refer to note 13 for further details on 
inventory. A reduction of 10% in online 
sales selling prices would impact the net 
realisable value by c.£1m. 
Impairment reviews – key estimates 
and judgements
When a review for impairment is 
conducted, the recoverable amount of 
the CGU is determined based on the 
higher of value-in-use calculations 
applying IAS 36 and fair value less 
costs to dispose applying IFRS 13. 
The recoverable amount is calculated 
using management’s assumptions and 
estimates. The key estimates within the 
value-in-use calculation are growth rates, 
margin forecasts and discount rates 
applied. Refer to note 11 for further details 
of calculations.
Other judgements and other sources 
of estimation uncertainty
Climate change
In preparing the consolidated financial 
statements management has taken 
into consideration the impact of climate 
change. Considerations include, but are 
not limited to: 
	
– the identification of costs which 
have been committed and which 
have been included within forecasts 
where appropriate including increased 
plastics and waste taxes and levies;
	
– the impact of climate change on a 
number of key estimates which the 
Group has included within forecasts 
where appropriate, such as:
	
– the cost of sourcing sustainable raw 
materials; 
	
– packaging compliance fees and 
zero waste implementation costs;
	
– membership and consultancy costs 
in respect of GHC footprint, energy 
usage, TCFD compliance and UK 
Plastic Pact; and
	
– where measurable, the impact of 
consumer behaviours of sustainable 
brand recognition and development, 
for example shifts towards 
Myvegan; and
	
– continued investment in sustainable 
businesses, including More Trees, 
Preston Plastics and Indigo 
Environmental, as the Group continues 
to work towards and evolve its 
sustainability targets.
These considerations have not identified 
any significant impacts from our climate 
commitments and therefore do not 
have a material impact on the financial 
statements or reporting judgements and 
estimates. 
Other judgements and other sources 
of estimation uncertainty relating 
to discontinued operations only (not 
expected to recur in 2025)
Revenue recognition – principal 
versus agent 
Judgement is required in concluding 
whether the Group acts as a principal 
or agent for certain external Ingenuity 
contracts, with the amount of revenue 
recognised depending on this conclusion. 
The Group acts as principal when it 
has control of the specified good or 
service prior to transfer to the customer. 
Where the Group acts as principal, the 
revenue recorded is the gross amount 
billed. Where the Group is an agent, 
predominantly relating to revenue 
share arrangements, revenue from the 
customer and costs with suppliers are 
reported on a net basis, representing the 
net margin earned. Whether the Group 
is acting as principal or agent depends 
on management’s analysis of both legal 
form and substance of the agreement 
between the Group and its business 
partners. Each contract is reviewed and 
concluded on accordingly.
1. Accounting policies 
continued
o. Taxation continued
Tax assets and liabilities are offset where 
there is a legally enforceable right to 
offset current tax assets against current 
tax liabilities and when the deferred tax 
assets and liabilities relate to income 
taxes levied by the same taxation 
authority on either the taxable entity or 
different taxable entities and where there 
is an intention to settle the balances on a 
net basis.
p. Foreign currency translation
Functional and presentational 
currency
Items included in the financial 
statements of each of the Group’s 
entities are measured using the currency 
of the primary economic environment in 
which the entity operates (the "functional 
currency”). The consolidated financial 
statements are presented in sterling, 
which is also the parent company’s 
functional currency.
Transactions and balances
Transactions denominated in foreign 
currencies are translated into the 
functional currency at the exchange rates 
prevailing on the date of the transaction.
Monetary assets and liabilities 
denominated in foreign currencies are 
translated into the functional currency at 
the exchange date. Exchange differences 
on monetary items are taken to the 
statement of comprehensive income.
Group companies
On consolidation, the assets and liabilities 
of foreign operations are translated into 
the presentational currency of the Group 
at the rate of exchange prevailing at the 
reporting date and their statements of 
comprehensive income are translated 
at exchange rates prevailing at the 
dates of the transactions. The exchange 
differences arising on translation for 
consolidation are recognised in other 
comprehensive income ("OCI").
On disposal of a foreign operation, the 
component of OCI relating to that foreign 
operation is recognised in the statement 
of comprehensive income.
q. Government grants
Government grants are recognised where 
there is reasonable assurance that the 
grant will be received and all attached 
conditions will be complied with. When 
the grant relates to an expense item, it 
is recognised as income on a systematic 
basis over the periods that the related 
costs, for which it is intended to 
compensate, are expensed. When the 
grant relates to an asset, it is recognised 
as income in equal amounts over the 
expected useful life of the related asset.
r. Earnings per share 
Basic earnings per share ("EPS") is 
calculated by dividing the profit or loss 
for the year attributable to ordinary equity 
holders of the parent by the weighted 
average number of Ordinary Shares 
outstanding during the year.
Diluted EPS is calculated by dividing 
the profit or loss attributable to ordinary 
equity holders of the parent by the 
weighted average number of ordinary 
shares outstanding during the year 
plus the weighted average number of 
ordinary shares that would be issued on 
conversion of all the dilutive potential 
ordinary shares into ordinary shares, to 
the extent that the inclusion of such 
shares is not anti-dilutive. 
s. Dividend liability
The dividend liability is measured at the 
fair value of the assets to be distributed at 
the date the distribution is approved. The 
liability is remeasured at each reporting 
date and at the date of settlement, with 
any changes in fair value recognised 
directly in equity. On settlement, the 
difference between the carrying amount 
of the asset distributed and the amount of 
the dividend liability is recognised in profit 
or loss.
t. Critical accounting 
judgements and key sources 
of estimation uncertainty
In the application of the Group’s 
accounting policies, management is 
required to make judgements (other than 
those involving estimations) that have 
a significant impact on the amounts 
recognised and to make estimates 
and assumptions about the carrying 
amounts of assets and liabilities that 
are not readily apparent from other 
sources. The estimates and associated 
assumptions are based on historical 
experience and other factors that are 
relevant. Actual results may differ from 
these estimates. 
The estimates and underlying 
assumptions are reviewed on an ongoing 
basis. Revisions to accounting estimates 
are recognised in the period in which the 
estimate is revised if the revision affects 
only that period, or in the period of the 
revision and future periods if the revision 
affects both current and future periods. 
The most critical accounting judgements 
or key sources of estimation uncertainty 
are detailed below. 
However, certain judgements and 
sources of estimation uncertainty relate 
specifically to discontinued operations and 
will not be considered critical accounting 
judgements and sources of estimation 
uncertainty in future periods. For clarity, 
management has indicated where a 
judgement applies solely to discontinued 
operations.
Critical accounting judgements
Adjusted items
The identification of adjusted items 
depends on management judgement 
in identifying and quantifying amounts 
deemed to be adjusting or not reflective 
of the underlying performance of the 
Group. The key elements management 
take into consideration include, but are 
not limited to:
	
– the underlying nature of the item;
	
– whether management believe the item 
is recurring in nature, or if it represents 
a one-off distortion of the underlying 
results of the business; and
	
– significance of the item on the financial 
results.
	
– Where income streams can be 
segregated and reliably measured in 
respect of adjusted costs, these are 
disclosed accordingly.
Refer to note 4 for details of each class of 
adjusted items. 
Critical accounting judgements 
relating to discontinued operations 
only (not expected to recur in 2025)
Capitalisation and amortisation of 
platform development costs
Costs capitalised as platform development 
costs include direct external costs such 
as consultancy costs and internal payroll 
costs. The capitalisation of internal costs 
is based on the amount of time spent by 
employees on capital projects. Judgement 
is applied in determining which costs 
meet the IAS 38 criteria for capitalisation 
as development costs, dependent on the 
type of cost and the project, along with 
the appropriate element of employee time 
capitalised. 
Notes to the consolidated financial statements continued
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Financial Statements
2023
THG
 Beauty
£’000
THG
Nutrition
£’000
Central
PLC
£’000
Post
demerger
£'000
Discontinued
 categories
£’000
FY 2023 
Continuing 
operations
£’000
External revenue 
1,073,304
657,911
—
1,731,215
148,651
1,879,866
Internal revenue
—
—
—
—
—
—
Total revenue
1,073,304
657,911
—
1,731,215
148,651
1,879,866
Adjusted EBITDA
44,086
88,929
(21,757)
111,258
(8,143)
103,115
Margin %
4.1%
13.5%
—
6.4%
(5.5%)
5.5%
Depreciation
—
—
—
—
—
(24,059)
Amortisation 
—
—
—
—
—
(69,958)
Share-based payments 
—
—
—
—
—
(16,723)
Adjusted items
—
—
—
—
—
(31,607)
Operating loss 
—
—
—
—
—
(39,232)
Finance income 
—
—
—
—
—
12,878
Finance costs
—
—
—
—
—
(65,898)
Loss before taxation
—
—
—
—
—
(92,252)
The segmental result for 2023 has been restated for the following: 
	
– THG Beauty: THG Luxury was previously included in the THG Beauty segment consistent with management reporting. As it 
was sold during the year, it is now reported within discontinued categories. There is no change to the previously reported total 
revenue, Adjusted EBITDA, operating loss or loss before taxation. 
The Group has provided an analysis of external continuing revenue by region (by destination):
2024
£’000
2023 (restated1)
£’000
UK
820,517
841,943
USA 
362,874
343,052
Europe
362,489
401,910
Rest of the world
205,524
292,961
1,751,404
1,879,866
1.	 Restated for discontinued operations (refer to note 12.2).
The Group’s non-current assets by geography are as follows:
2024
£’000
2023
£’000
UK
624,541
1,189,386
Europe
42,270
120,459
Rest of the world
385,728
475,744
 
1,052,539
1,785,589
2. Segmental reporting and revenue
The Directors have assessed the criteria and considerations under IFRS 8 Operating Segments in order to identify operating 
segments within the Group. For the year to 31 December 2023, the Group’s activities were divided into the following segments: 
THG Beauty, THG Nutrition, THG Ingenuity and Discontinued categories.
In 2024, following successful completion of the demerger of THG Ingenuity on 2 January 2025, the THG Ingenuity segment 
has been recognised in line with IFRS 5 Non-current Assets Held for Sale and Discontinued Operations. Refer to note 12.2 for 
further detail. On this basis, the Directors have concluded that for 2024, the Group has three operating segments: THG Beauty, 
THG Nutrition and Discontinued categories. The prior year segmental analysis has been re-presented to provide a like-for-like 
comparison. 
The following table describes the main activities for each reportable operating segment:
Segment
Activities
THG Beauty 
A digital-first brand owner, retailer and manufacturer in the prestige beauty market, with a portfolio of own brands 
across skincare, haircare and cosmetics. Through its retail websites, including Lookfantastic, Dermstore and Cult 
Beauty, it is a route to market globally for third-party premium brands. 
THG Nutrition
A group of digital-first nutrition brands, which includes the world's largest online sports nutrition brand Myprotein 
and its family of brands (Myvegan, Myvitamins, MP Activewear and MyPRO), with a vertically integrated business 
model supported by global THG production facilities.
Discontinued 
categories
Discontinued categories are, as previously reported, certain loss-making categories and territories within THG 
Beauty and THG Nutrition which following the ongoing strategic review, has led to the successful exit. These exits 
do not meet the criteria under IFRS 5 Discontinued Operations at the balance sheet date, as these categories and 
territories are not a major component of the Group as defined by the accounting standard; however, management 
report the financial results of these categories separately in their reporting to the chief operating decision-maker 
("CODM"); as such, the result has also been shown in the same format within this note. 
Central costs relate primarily to the PLC Board remuneration, professional services fees, Group finance, M&A, risk (insurance) and 
governance costs that are not recharged to the divisions as they principally relate to the operations of the PLC holding company. 
The CODM is the executive Board directors, who make key operating decisions for the business. The CODM receives daily 
financial information at the combined Group level, along with monthly information at a business level, and uses this information 
to allocate resources, make operating decisions and monitor the performance of each of the businesses. 
The measure of the Group’s profit or loss used by THG’s management team is Adjusted EBITDA comprising operating loss 
adjusted for interest, tax, depreciation, amortisation, shared-based payments and adjusted items. This is reconciled to the nearest 
IFRS measure (loss before tax) in the below table.
2024
THG
 Beauty
£’000
THG
Nutrition
£’000
Central
PLC
£’000
Post
demerger
£’000
Discontinued
 categories
£’000
FY 2024
Continuing 
operations
£’000
External revenue
1,108,497
579,780
—
1,688,277
63,127
1,751,404
Internal revenue
—
—
—
—
—
—
Total revenue
1,108,497
579,780
—
1,688,277
63,127
1,751,404
Adjusted EBITDA
79,785
34,538
(22,237)
92,086
(8,739)
83,347
Margin %
7.2%
6.0%
—
5.5%
(13.8%)
4.8%
Depreciation
—
—
—
—
—
(24,824)
Amortisation
—
—
—
—
—
(65,386)
Share-based payments
—
—
—
—
—
(16,579)
Adjusted items
—
—
—
—
—
(124,453)
Operating loss
—
—
—
—
—
(147,895)
Finance income
—
—
—
—
—
9,049
Finance costs
—
—
—
—
—
(63,554)
Loss before taxation
—
—
—
—
—
(202,400)
Segment assets and liabilities are not disclosed because they are not regularly reported or reviewed by the Board. 
Notes to the consolidated financial statements continued
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Financial Statements
Loss on disposal of discontinued 
and the exiting of loss-making 
categories
Consistent with the Group’s ongoing 
commitment to simplify and streamline 
operations as part of the strategic review 
of loss‑making categories and territories, 
several actions concluded in 2024. 
This includes the sale of its portfolio 
of luxury goods websites (previously 
THG Luxury) along with some non-core 
brands and product offerings across 
THG Beauty and THG Nutrition. This 
has resulted in an inventory provision 
adjustment within cost of sales and 
asset impairments within administrative 
costs to reflect the recoverable value. 
These costs are deemed to be one-off 
losses to enable and complete the exit 
of loss-making areas of the business. 
Associated income in respect of costs 
arising for discontinued categories has 
been set out in note 2. FY 2023 reflects 
costs of the same nature following the 
sale of THG OnDemand in July 2023 and 
commencement of the strategic review.
Inventory provision following 
strategic review and commercial 
rebrand
In H2 2023, Myprotein initiated a 
comprehensive global rebrand, reflecting 
a pivotal change in strategy aimed at 
broadening the accessibility of its products. 
The Group’s commitment to sustainability, 
notably reducing waste, underpinned this 
phased rebrand which spanned several 
months. This allowed for the trade through 
of old brand packaging and drove minimal 
disposal of stock. Where possible, stock 
was sold through in line with this strategy; 
however, for items that could not be sold, 
primarily clothing, a one-off stock provision 
has been recognised for discontinued or 
obsolete items as part of adjusting items, 
as these costs are not indicative of the 
Group’s underlying trade as discounts 
and marketing expenses associated 
with the clearance of associated stock 
would typically not be incurred and 
are not expected to recur in 2025. 
The comparative position reflects the 
strategic review in 2023 for THG Beauty 
manufacturing, where efficiencies were 
identified that would support long‑term 
cost savings. Consistent with this, a 
one-off provision was recognised in the 
prior year in respect of inventory that is 
no longer required to drive forward the 
operations.
Transportation, delivery and 
fulfilment costs
The conflict in Israel has resulted in 
pressures across the international 
network and travel routes, with increased 
costs being experienced as the war 
continues, which are not fully passed 
on to customers. The Group continues 
to insulate the customer from the full 
impact of these rising costs, with the 
residual expense therefore being over 
and above those incurred through 
the normal course of business. The 
Group was severely impacted by high 
surcharges from suppliers in respect of 
travel routes travelling through and into 
Asia during the Covid-19 pandemic and 
extended lockdown periods. The supplier 
surcharge has not recurred in 2024.
Commissioning – new facilities
Consistent with its strategic priorities, 
including warehouse optimisation, the 
Group completed the commissioning of 
its campus at Manchester Airport, UK 
(“Icon”) in 2023. The warehouse is now 
fully operational and no further costs 
were incurred in 2024.
Loss on property portfolio 
restructure
Following a Group review of properties 
held within its portfolio, leased 
properties no longer in use have been 
sold or repurposed. Where vacated 
properties are retained, unavoidable 
costs relating to these sites are incurred 
over the remaining life of the lease 
and will continue to be classified as 
adjusted items.
Other costs following the 
outcome of strategic review
As part of the strategic review the Group 
has consolidated acquired warehouses 
into the existing THG network. The 
costs that have been incurred as part of 
this process include costs associated 
with the dual running of facilities and 
other third-party costs such as rent 
and utilities. All costs recognised within 
adjusted items are from the point of 
management’s decision to exit the 
acquired warehouse. These costs are 
considered to be one-off costs and are 
incremental to the ongoing trading of the 
Group. The majority of these costs have 
now been incurred.
Restructuring costs
Consistent with the strategic review, the 
Group continues to explore and implement 
corporate restructuring and evolve its 
internal operations where sustainable 
alternatives are identified. The costs 
incurred are attributable to employee-
related severance as part of specific 
operational restructuring projects as 
efficiencies are implemented across the 
business. During 2024, given the nature of 
the programmes, additional costs in respect 
of salary costs for employees within 
consultation periods and dual running costs 
were also included within adjusted items. 
The costs of the restructuring programme 
were offset by the annualised saving within 
6 months. These projects, and the costs 
attached, are expected to be completed 
within a 12‑month period. 
Acquisitions – restructuring and 
integration
Costs incurred relate to the integration of 
Biossance into the existing THG network 
which was acquired in December 2023. 
The nature of these costs is consistent 
with those set out under other costs 
following the outcome of strategic review 
but have been incurred from the point 
of initial acquisition. Given the nature of 
these costs, it is not unusual for these to 
span more than one accounting period 
depending on the date of acquisition and 
the time required for the integration to be 
completed. It is expected that the costs 
will reduce in 2025.
Onerous contracts
The Group entered into a sponsorship 
agreement in 2023 with Williams racing 
which has not delivered the expected 
commercial returns, as such, this has been 
identified as an onerous contract. Under 
the terms of the sponsorship agreement, 
the Group is contractually obligated 
to incur annual fees and termination 
costs. Notice of termination has been 
provided, and the contract will be exited 
at the earliest available opportunity; 
31 December 2025. The total cost 
recognised within adjusting items includes 
the costs incurred from 1 January 2024 
plus any unavoidable committed costs to 
31 December 2025. 
Additionally, the unavoidable costs 
committed to an aborted implementation 
of a Human Resources enterprise reporting 
platform (ERP) have also been recognised 
as an onerous contract. The Group 
classifies these expenses as adjusted 
items, as they do not represent costs 
incurred in the normal course of business.
3. Operating loss
Note
2024
£’000
2023 (restated1)
£’000
Operating loss has been arrived at after charging/(crediting):
Adjusted items – cash
4
24,547
10,445
Adjusted items – non-cash
4
42,440
21,162
Adjusted items – non-cash impairment
4
57,466
—
Employee costs
6
142,253
123,770
Share-based payments
7
16,579
16,723
Depreciation on fixed assets
12.1
13,092
14,258
Depreciation on right-of-use assets
22
11,732
9,801
Amortisation 
11
19,880
21,005
Amortisation of acquired intangibles
11
45,506
48,953
Net foreign exchange (gain)/loss
(37)
(201)
1.	 Restated for discontinued operations (refer to note 12.2).
4. Adjusted items
These are items which are material in nature and include, but are not limited to, costs relating to acquisitions, disposals and 
significant events or programmes, some of which span multiple years. These items are excluded from Adjusted EBITDA as 
management believe their inclusion distorts the underlying trading performance. This is consistent with the way that financial 
performance is measured by management and reported to the Board.
2024
£’000
2023 (restated1)
£’000
Within cost of sales
Loss on disposal of discontinued and the exiting of loss-making categories 
24,742
10,465
Inventory provision following strategic review and commercial rebrand
8,820
4,786
33,562
15,251
Within distribution costs
 
Transportation, delivery and fulfilment costs
1,268
1,846
Commissioning – new facilities
—
342
 
1,268
2,188
Within administrative costs
Impairment of assets – THG Experience 
14,854
—
Impairment of assets – discontinued categories 
57,466
—
Loss on property portfolio restructure 
528
6,788
Loss on disposal of (or exit from) discontinued and loss-making categories
259
4,498
Other costs following the outcome of strategic review
172
152
Restructuring costs
5,582
2,184
Acquisitions – restructuring and integration
3,047
346
Onerous contracts
7,075
—
Other legal and professional costs
640
200
89,623
14,168
Total adjusted items before tax
124,453
31,607
Tax impact
(5,095)
(1,868)
Total adjusted items
119,358
29,739
Cash adjusting items before tax2 
24,547
10,445
1.	 Restated for discontinued operations (refer to note 12.2).
2.	 Cash adjusting items before tax total £24.5m (2023: £10.5m) reflecting the total cash before tax expected to be paid.
Impairment of assets – THG Experience 
The decision to pause refurbishment work on an asset within THG Experience has led to an impairment charge in the year of 
£14.9m, this also includes the expected cost of returning the property at the end of the term, More information is included within 
note 11. 
Impairment of assets – discontinued categories 
Following the decision to discontinue certain beauty brands an impairment has been charged totalling £57.5m against affected 
assets. More information is included within note 11.
Notes to the consolidated financial statements continued
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Additional Information

Financial Statements
The average number of employees (including Executive Directors) during the year was:
2024
Number
2023
Number
Retail
1,593
2,108
Administration
1,655
1,483
Distribution
3,056
3,465
Information technology
823
908
Total
7,127
7,964
Continuing operations (Restated) 
3,140
3,384
Discontinued operations (Restated) 
3,987
4,580
The above table reflects the full-time equivalent ("FTE") number of employees calculated as an average throughout the year. 
The total staff numbers on an actual basis at 1 January 2024 were 7,291 and at 31 December 2024 were 6,797. 
7. Share-based payments
Overview 
The Group operates a share-based compensation plan, under which the Group receives services from employees as consideration 
for equity instruments (options) of the Company. The fair value of the employee services received in exchange for the grant of 
the equity instruments is recognised as an expense in the Statement of Comprehensive Income with the corresponding increase 
to equity.
Previously issued plans
Senior leadership plan
Under the senior leadership plan (SLT Plan), share options of the parent are granted to senior executives of the Company, 
including members of key management personnel. The awards vest in three equal tranches, annually on 31 December over the 
three years from grant date. Performance conditions and targets linked to ESG are attached to a small proportion of the awards 
to a small number of participants. The fair value of the share options is the market price of the underlying shares on the grant 
date. There are no cash settlement alternatives. The Group does not have a past practice of cash settlement for these options. 
The Group accounts for the SLT as an equity-settled plan.
Employee plan
Under the employee plan, the Group, at its discretion, may grant share options of the parent to employees other than senior 
executives. The option awards will vest in three equal tranches annually on 31 December over the three years from grant date, 
provided participants remain in continued employments with the Company at each date. A small number of shares vested in full 
on 31 December following issue. The fair value of the share options is the market price of the underlying shares on the grant date.
The contractual term of the share options is three years and there are no cash settlement alternatives for the employees. 
The Group does not have a past practice of cash settlement for these awards. The Group accounts for the employee plan as an 
equity‑settled plan.
Plans issued in the year 
A total of 33,574,120 shares were issued in the 12 months to 31 December 2024. The shares issued during the year are as follows:
	
– On 7 March 2024 a total of 3,685,598 options were granted with 737,120 of these shares only vesting if targets linked to ESG 
are met. The remainder of the shares vest in three equal tranches and are subject to performance based targets. 
	
– On 15 March 2024 a total of 22,146,794 options were granted. The vesting conditions are as follows:
	
– 20,376,943 awards that vest in three equal tranches, with the first being 31 December following the date of grant. 
The second and third tranches for each separate grant will vest on 31 December in the following two years respectively;
	
– 1,680,852 awards, 560,284 of which vested on grant date, with the second tranche vesting on 31 December 2024. The third 
tranche will vest on 31 December 2025;
	
– 88,999 awards that vested on 31 December 2024.
	
– On 1 August 2024 a total of 3,653,846 options were granted with 730,769 of these shares only vesting if targets linked to ESG 
are met. The vesting criteria is the same as that of the shares issued on 7 March 2024.
	
– On 30 August a total of 4,087,882 options were granted. The vesting conditions are as follows:
	
– 2,196,973 awards with 137,311 of these shares only vesting if targets linked to ESG are met. The remainder of the shares vest 
in three equal tranches and are subject to performance based targets. 
	
– 1,890,909 awards with 1/24th vesting at the end of each month from September 2024. 
4. Adjusted items continued
Other legal and professional costs
The Group incurs legal and professional costs that are non-recurring, one-off in nature and not related to trading activities. These costs 
are included as adjusted items and can include, but are not limited to, legal costs for one-off matters and other fees associated with 
investor activities. The legal and professional costs incurred during 2024 relate to the transfer to the ESCC category of the Official List.
5. Auditor's remuneration
2024
£’000
2023
£’000
Fees in respect of the audit of the consolidated and parent company financial statements
2,300
2,300
Total audit fees
2,300
2,300
Other services:
– other assurance services1
280
480
Total non-audit services
280
480
Total fees
2,580
2,780
1.	 Fees in respect of other assurance services relate to interim procedures in accordance with International Standard for Review Engagements (UK and Ireland) 
2410 and other assurance procedures. 
6. Employee costs and Directors’ remuneration
Note
2024
£’000
2023
£’000
Wages and salaries
273,925
259,955
Social security costs
31,854
29,525
Pension costs
12,621
10,728
Share-based payments
7
16,579
 16,723
Total
334,979
316,931
Continuing operations (restated)1
160,965
142,641
Discontinued operations (restated)1
174,014
174,290
1.	 Restated for discontinued operations (refer to note 12.2).
The aggregate amount of employee costs included above that have been capitalised within platform development costs was 
£47.6m (2023: £46.8m).
The costs incurred in respect of the Executive Directors and Non-Executive Directors, who are regarded as the key management 
personnel, were as follows:
2024
£’000
2023
£’000
Wages and salaries
2,610
1,786
Social security costs
248
267
Pension costs
2
 2
Total
2,860
2,055
Continuing operations (restated)1
2,348
1,532
Discontinued operations (restated)1
512
523
1.	 Restated for discontinued operations (refer to note 12.2).
No retirement benefits are accruing to any of the Directors at 31 December 2024 (2023: £nil). 
Notes to the consolidated financial statements continued
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Financial Statements
The difference between the tax as charged in the consolidated statement of profit or loss and tax at the UK standard rate is 
reconciled below:
2024
£’000
2023 (restated1)
£’000
Loss before taxation from continuing operations
(202,400)
(92,252)
Loss before taxation from discontinued operations
(120,840)
(159,712)
Loss before taxation 
(323,240)
(251,964)
Tax at statutory rate of 25.0% (2023: 23.5%)
(80,810)
(59,212)
Tax effects of:
Adjustments in respect of prior year
(353)
452
Expenses not deductible
17,011
24,906
Income not taxable
—
(11,745)
Recognised previously unrecognised deferred tax asset
(3,700)
—
Effect of overseas tax rates 
650
(682)
Write down of previously recognised deferred tax asset
26,429
—
Amounts not recognised
40,251
40,907
Change in recognition of share scheme attributes
3,422
—
Effect of change in tax rate
—
1,782
Total income tax expense/(credit)
2,900
(3,592)
Total income tax (credit)/expense – continuing operations
(21,867)
15,710
Total income tax expense/(credit) – discontinued operations
24,767
(19,302)
1.	 Restated for discontinued operations (refer to note 12.2).
The main rate of corporation tax in the UK is 25.0%, as this is the rate of UK corporation tax with effect from 1 April 2023. 
The effective tax rate of -0.9% (2023: 1.4%) differs from the average statutory rate of 25.0%. This is primarily due to a movement in 
deferred tax not recognised and expenses not deductible. 
A portion of the previously recognised deferred tax asset has been reversed. This is primarily as a result of most of the taxable 
temporary differences staying with the continuing operations whereas a significant portion of the deductible temporary 
differences is included within discontinued operations. This changed the overall deferred tax asset recognition profile and reduced 
the amount of deferred tax asset that could be supported in the discontinued operations. 
In addition to the write off of previously unrecognised deferred tax assets, an additional amount has become able to be 
recognised in continuing operations. Similarly, this is related to the change in the recognition profile as a result of the split of the 
business into the two separate groups. This is split across deferred tax on losses and the corporate interest restriction in the 
continuing operations.
In addition, there are amounts not recognised of £40.3m relating to additional tax losses arising in the period across both 
continuing operations and discontinuing operations, with limited additional taxable temporary differences being generated.
Pillar Two legislation has been enacted or substantively enacted in certain jurisdictions in which the Group operates. The 
legislation was effective for the Group’s financial year beginning 1 January 2024. 
The Group has performed an assessment of the Group’s potential exposure to Pillar Two income taxes. This assessment is based 
on the most recent information available regarding the financial performance of the constituent entities in the Group. Based on 
the assessment performed, all jurisdictions should meet the Country-by-Country Safe Harbour provisions and management is not 
currently aware of any circumstances under which this might change. Therefore, the Group does not expect a potential exposure 
to Pillar Two top-up taxes in any jurisdiction reviewed through this assessment. 
10. Business combinations
2024 Business combinations
No business combinations occurred during the current year.
2023 Business combinations
The 2023 business combinations relate to the acquisition of the trade and assets of London’s City AM newspaper and the 
intellectual property and assets of US beauty brand Biossance on 26 July 2023 and 28 December 2023 respectively. The details 
are set out in the 2023 Annual Report.
7. Share-based payments continued
2024
£’000
2023
£’000
Expense arising from equity-settled share-based payment transactions
16,579
 16,723
The following table shows the shares granted and outstanding at the beginning and end of the year:
2024
Number of
shares
2024
Weighted
average
exercise price
2023
Number of
shares
2023
Weighted
average
exercise price
As at 1 January
68,718,060
£0.04
41,796,012
£0.06
Granted during the year
33,574,120
£0.02
35,529,824
£0.01
Forfeited during the year
(3,854,758)
£0.00
(5,324,678)
£0.00
Exercised during the year
(9,982,528)
£0.00
(3,283,098)
£0.00
As at 31 December
88,454,894
£0.04
68,718,060
£0.03
Exercisable as at 31 December
6,072,570
£0.00
19,975,803
£0.00
The key inputs to calculate the charge are the share price at the date of grant and an assumption around those not remaining in 
continued employment, spread across the vesting period. Achievement of performance conditions has been considered where 
appropriate. The range of exercise prices are £0.00 to £0.16, and the weighted average remaining contractual life is 8.3 years. 
The weighted average share price at date of exercise of shares exercised during the year was £0.60. 
8. Finance income and cost
2024
£’000
2023 (restated1)
£’000
Finance income
Bank interest receivable
9,049
12,878
Finance costs
Bank interest payable and charges
61,968
64,672
Interest on lease liabilities
1,586     
1,226
63,554
65,898
1.	 Restated for discontinued operations (refer to Note 12.2).
9. Income tax
The tax (credit)/charge for the year on continuing operations comprises:
Note
2024
£’000
2023 (restated1)
£’000
Current tax
Tax charge for the year
2,659
15,170
Adjustments in respect of prior year
1,230
6,808
3,889
21,978
Deferred tax
Origination and reversal of temporary differences
(22,022)
589
Adjustments in respect of prior year
(3,734)
(8,645)
Change in tax rates
—
1,788
21
(25,756)
(6,268)
Total income tax (credit)/charge
(21,867)
15,710
1.	 Restated for discontinued operations (refer to note 12.2).
Notes to the consolidated financial statements continued
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Additional Information

Financial Statements
11. Intangible assets
Goodwill
£’000
Platform
development
costs
£’000
Intellectual
property
£’000
Brands
£’000
New product
development
£’000
Total
£’000
Cost or valuation
At 1 January 2023
790,977
268,249
223,972
640,756
13,213
1,937,167
Transfers
—
—
 (1,627)
 103
 1,524
—
Additions
—
60,775
19,988
83
798
81,644
Business combinations
2,318
—
1,816
4,329
—
8,463
Currency translation 
(18,901)
(199)
(8,730)
(17,606)
(8)
(45,444)
Disposals
(1,175)
(31,226)
(24,078)
(376)
(310)
(57,165)
At 31 December 2023
773,219
297,599
211,341
627,289
15,217
1,924,665
At 1 January 2024
773,219
297,599
211,341
627,289
15,217
1,924,665
Transfers
—
(1,278)
137
—
528
(613)
Additions
—
50,046
14,474
591
3,043
68,154
Currency translation 
1,266
19
1,663
1,941
(12)
4,877
Disposals
(439)
(18,285)
(21,119)
(1,499)
(15)
(41,357)
Transfers to assets held for distribution
(86,896)
(324,782)
(33,343)
(14,913)
(4,893)
(464,827)
At 31 December 2024
687,150
3,319
173,153
613,409
13,868
1,490,899
Accumulated amortisation
At 1 January 2023
304,632
168,332
95,323
87,953
5,165
661,405
Transfers
—
97
(130)
33
—
—
Amortisation 
—
38,520
26,893
52,474
1,485
119,372
Impairment loss 
—
240
—
—
—
240
Currency translation 
(1,651)
766
(5,418)
(2,437)
(2)
(8,742)
Disposals 
—
(30,853)
(23,468)
(362)
(310)
(54,993)
At 31 December 2023
302,981
177,102
93,200
137,661
6,338
717,282
At 1 January 2024
302,981
177,102
93,200
137,661
6,338
717,282
Amortisation 
—
43,725
29,555
36,661
2,558
112,499
Currency translation 
392
(4)
1,086
370
(14)
1,830
Reclassification
—
—
15,468
(15,468)
—
—
Disposals 
(428)
(17,684)
(19,762)
(2,099)
(15)
(39,988)
Impairment loss (net)
40,521
—
—
15,770
—
56,291
Transfers to assets held for distribution
(85,483)
(199,925)
(24,620)
(3,235)
(2,074)
(315,337)
At 31 December 2024
257,983
3,214
94,927
169,660
6,793
532,577
Net book value
At 1 January 2023
486,345
99,917
128,649
552,803
8,048
1,275,762
At 31 December 2023
470,238
120,497
118,141
489,628
8,879
1,207,383
At 31 December 2024
429,167
105
78,226
443,749
7,075
958,322
The reclassification line relates to the reclass of amortisation charges between appropriate intangible asset categories.
Consideration of impairment of goodwill and intangible assets
Goodwill and intangible assets that have an indefinite life are subject to annual impairment testing, or more frequently if there are 
indications of impairment. Intangible assets and goodwill are reviewed by assessing the appropriate cash-generating units (CGUs) 
annually, which are identified based on the smallest identifiable group of assets that generate cash inflows largely independently. 
As at 31 December 2024, the continuing operations consisted of four (2023: four) CGUs within THG, being THG Beauty and THG 
Nutrition, discontinued categories and certain assets of THG Experience. THG Luxury was sold during the year and therefore is no 
longer a CGU. Goodwill has arisen from previous business combinations across the Group and is allocated to the CGUs that are 
expected to benefit from synergies of those acquisitions. The recoverable amounts of these CGUs are the higher of fair value less 
costs to dispose ("FVLCTD") and value-in-use ("VIU"). 
Management has reviewed each CGU in turn and has adopted the VIU approach for THG Beauty, THG Nutrition and THG 
Experience. For discontinued categories, this includes beauty brands previously allocated to the THG Beauty CGU which have 
discontinued in the year. Given the trade has ceased for these brands, the associated assets have been written down to nil. 
THG Beauty – Goodwill totalling £296.5m (2023: £296.5m)
For THG Beauty, management has estimated a VIU using a discounted cash flow method. This method was adopted during 
2023 and has been applied consistently during the current year. 
The key assumptions made are as follows: 
Key assumption 
Discount rate 
The post-tax discount rate used is 9.5% (pre-tax rate 12.7%).
Forecast cash 
flows 
Forecasts are based on assumptions from the Board-approved budget with projections covering a five-year 
period. The key assumptions within the cash flow forecasts are the future revenue growth and EBITDA margin. 
The projections are based on the best estimate of future cash flows, taking into account externally available 
expectations that the beauty and online markets will continue to grow at a medium single-digit rate. During the 
year, THG Beauty has outperformed forecast EBITDA margins and therefore, coupled with the shift in strategy 
and the medium-term growth outlook for the prestige beauty market, the Directors believe the forecasts are both 
reasonable and consistent.
Long-term 
growth rate 
A long-term growth rate of 3.0% was used for cash flows after the five-year period which is based on long-term 
growth rate across the beauty market. 
No impairment has been recognised in respect of THG Beauty. 
Management has performed sensitivity analysis on the key assumptions in the impairment model using reasonably possible 
changes in these assumptions. There are possible downside risks across the five year forecast period including if there was 
a 5.0% reduction in revenue per annum this would lead to a reduction in headroom of £75m; an EBITDA margin reduction of 
50bps per annum, £90m; and an increase in discount rate of 1.0%, £45m. Mitigations to these scenarios include; refinements to 
the operating model to optimise margins and cash generation, improved control surrounding capex spend, and a further focus 
on higher margin more profitable sales. The model is not sensitive to reasonably possible changes in assumptions in isolation, 
however, management consider that a combination of reducing revenue by 5.0% per annum and EBITDA by 50bps per annum 
into perpetuity would eliminate headroom. The aforementioned scenario does not reflect the potential mitigations including cost 
reduction and margin enhancement. 
THG Nutrition – Goodwill totalling £132.7m (2023: £132.1m) 
The key assumptions used within the VIU calculation are: 
Key assumption 
Discount rate 
The post-tax discount rate used is 8.1% (pre-tax rate 10.8%).
Forecast cash 
flows 
The VIU calculation uses cash flow projections from financial budgets approved by the Board covering a five-year 
period. The key assumptions within the forecasts are the future revenue growth and EBITDA margin and are in line 
with market-wide forecast growth projections.
Long-term 
growth rate 
A long-term growth rate of 3.0% was used for cash flows after the five-year period which is based on the 
long‑term growth rate across sports and nutrition retailing. 
No impairment has been recognised in respect of THG Nutrition. 
Management has performed sensitivity analysis on the key assumptions in the impairment model using reasonably possible 
changes in these assumptions. The model is not sensitive to reasonably possible changes in these key assumptions in isolation, 
however it is recognised that a change in more than one of these assumptions could result in a material change. Management 
consider that a combination of reducing revenue by 36.5% and EBITDA by 46.0% per annum into perpetuity would eliminate 
headroom across the five year forecast period. THG Nutrition’s historic revenue performance and the current market outlook and 
projections provide reasonable, measured assurance that there is remote possibility of performance dropping by such significant 
levels for the headroom to be eliminated. Management has therefore concluded that there are no reasonably possible changes in 
key assumptions that would lead to an impairment.
THG Experience – Goodwill totalling £nil (2023: £nil) 
As part of the demerger, some assets within THG Experience were classified within the disposal group and were demerged with 
THG Ingenuity. For those assets included within the disposal group the Directors have concluded that there are no indicators of 
impairment in respect of 2024 and therefore a further impairment assessment has not been undertaken.
For the remaining assets within continuing operations, it was identified that for one asset a decision had been taken in the year to 
pause refurbishment work, as such, an impairment assessment was undertaken which led to an impairment charge in the year of 
£14.5m in respect of right of use assets and fixtures and fittings along with the expected cost of returning the property at the end 
of the term. The impairment charge has been recognised in adjusted items within the consolidated statement of comprehensive 
income. Please refer to Note 4.
Notes to the consolidated financial statements continued
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Financial Statements
11. Intangible assets continued
Consideration of impairment of goodwill and intangible assets continued
Discontinued categories – Goodwill totalling £nil (after impairment of £41.7m) (2023: £41.7m) 
Discontinued categories include beauty brands previously allocated to the THG Beauty CGU which have discontinued in the 
year. Given the trade has ceased for these brands, the associated assets have been written down to nil. The impairment charge 
of £57.5m in respect of goodwill and brands has been recognised in adjusted items within the consolidated statement of 
comprehensive income. Please refer to Note 4.
12.1 Property, plant and equipment
Motor 
vehicles
£’000
Plant 
and machinery
£’000
Fixtures 
and fittings
£’000
Computer
equipment 
and software
£’000
Leasehold
improvements
and freehold
buildings
£’000
Total
£’000
Cost
At 1 January 2023
2,317
143,100
141,393
118,719
123,719
529,248
Additions
111
11,209
6,707
12,224
2,829
33,080
Business combinations 
—
—
8
11
19
38
Transfers
—
5,430
(37,869)
3,009
29,430
—
Currency translation differences
—
(302)
743
(532)
(515)
(606)
Disposals
(165)
(6,474)
(4,117)
(281)
(45,875)
(56,912)
At 31 December 2023
2,263
152,963
106,865
133,150
109,607
504,848
At 1 January 2024
2,263
152,963
106,865
133,150
109,607
504,848
Additions
137
11,935
8,712
7,053
2,474
30,311
Transfers
39
1,878
(3,698)
2,289
1,041
1,549
Currency translation differences
—
(332)
(783)
142
(33)
(1,006)
Disposals
(116)
(2,349)
(1,345)
(780)
(874)
(5,464)
Transfer to assets held for distribution
(1,893)
(109,492)
(83,062)
(124,692)
(42,431)
(361,570)
At 31 December 2024
430
54,603
26,689
17,162
69,784
168,668
Accumulated depreciation
At 1 January 2023
1,587
43,103
36,399
54,881
33,237
169,207
Depreciation (note 3)
340
14,494
13,489
21,310
6,058
55,691
Impairment loss 
—
1,064
987
115
10,950
13,116
Currency translation differences
—
(342)
232
(581)
(187)
(878)
Disposals
(170)
(1,949)
(51)
(257)
(3,032)
(5,459)
At 31 December 2023
1,757
56,370
51,056
75,468
47,026
231,677
At 1 January 2024
1,757
56,370
51,056
75,468
47,026
231,677
Depreciation (note 3)
178
17,857
13,984
18,134
4,155
54,308
Transfers
—
8
(8)
—
—
—
Impairment loss 
—
7,328
—
—
155
7,483
Currency translation differences
—
(92)
(224)
100
(50)
(266)
Disposals
—
(2,347)
(1,212)
(780)
(494)
(4,833)
Transfer to asset held for distribution 
(1,773)
(47,492)
(42,213)
(83,675)
(9,438)
(184,591)
At 31 December 2024
162
31,632
21,383
9,247
41,354
103,778
Net book value
At 1 January 2023
730
99,997
104,994
63,838
90,482
360,041
At 31 December 2023
506
    96,593 
55,809
57,682
62,581
273,171
At 31 December 2024 
268
22,971
5,306
7,915
28,430
64,890
Transfers relate to work in progress assets that have been transferred to the relevant asset class as these became ready for use 
in the current year. In 2023, disposals include the sale of non-core freehold assets which were not commensurate to the Group’s 
strategic priorities and resulted in a non-recurring and non-cash loss on disposal of £17.7m in the prior year income statement. 
Subsequent to the completion of the sale of the subsidiary holding one of these disposed-of properties, the Group leased the 
property back, with this now sublet to a third party. 
12.2 Discontinued operations
On 17 September 2024, the Group announced its intention to demerge THG Ingenuity from THG PLC into an independent private 
company. Shareholder approval was obtained on 27 December 2024 and, therefore, the Group believed that it was highly 
probable that the transaction would complete within 12 months from the date of the announcement. Therefore, THG Ingenuity 
was classified as a disposal group held for distribution and discontinued operations from that date. Upon demerger, THG Ingenuity 
included THG Experience, which had previously been reported as part of the THG Beauty segment. The demerger successfully 
completed on 2 January 2025. 
The results of THG Ingenuity for the year are presented below: 
2024
£’000
2023
£’000
Total revenue
654,768
685,383
Internal revenue1
(462,858)
(519,871)
External revenue
191,910
165,512
Cost of sales
(142,392)
(122,595)
Gross profit
49,518
42,917
Administrative costs
(155,949)
(171,414)
Other operating expense
—
(17,664)
Operating loss
(106,431)
(146,161)
Finance income
141
451
Finance costs
(14,550)
(14,002)
Loss before taxation
(120,840)
(159,712)
Income tax (charge)/credit
(24,767)
19,302
Loss for the financial year
(145,607)
(140,410)
1.	 Internal revenue is eliminated at Group level in the current year but will be recognised as external revenue within THG Ingenuity from the next financial year, 
following the demerger on 2 January 2025.
THG Ingenuity – Adjusted EBITDA 
Notes
2024
£’000
2023
£’000
Operating loss
 
(106,431)
(146,161)
Adjustments for: 
Amortisation
11
44,703
47,824
Amortisation of acquired intangibles
11
2,411
1,590
Depreciation
12.1, 22
68,407
71,054
Adjusted items – cash
a
19,211
5,346
Adjusted items – non-cash 
a
2,736
13,674
Other operating expense – non-cash loss on disposal of freehold assets
—
17,664
Adjusted EBITDA
31,037
10,991
Notes to the consolidated financial statements continued
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12.2 Discontinued operations continued
a. THG Ingenuity – Adjusted items
2024
£’000
2023
£’000
Within administrative costs
Transportation, delivery and fulfilment costs
160
609
Commissioning – new facilities
273
2,263
Restructuring costs
10,694
524
Loss on property portfolio restructure 
956
12,433
Loss on disposal of (or exit from) discontinued and loss-making categories
—
1,504
Other costs following the outcome of strategic review
932
1,329
Acquisitions – restructuring and integration
1,064
358
Onerous contracts
7,868
—
Total adjusted items before tax
21,947
19,020
Tax impact
(2,574)
(1,140)
Total adjusted items
19,373
17,880
Cash adjusting items before tax
19,211
5,346
Transportation, delivery and fulfilment costs
The conflict in Israel has resulted in pressures across the international network and travel routes, with increased costs being 
experienced as the war continues, which are not fully passed on to customers. The Group continues to insulate the customer from 
the full impact of these rising costs, with the residual expense therefore being over and above those incurred through the normal 
course of business.
Commissioning – new facilities 
Consistent with strategic priorities, the Group has completed its commissioning of its campus in New Jersey, US. The 2024 
costs relate to the final stages of commissioning that were required to enable the warehouse to be fully operational and work at 
optimised levels. No further costs are expected to be incurred.
Restructuring costs
Consistent with the strategic review, the Group continues to explore and implement corporate restructuring and evolve its internal 
operations where sustainable alternatives are identified. As part of this, the costs incurred are attributable to employee‑related 
severance as part of specific operational restructuring projects as efficiencies are implemented across the business. During 2024, 
given the nature of the programmes, additional costs in respect of salary costs for employees within consultation periods and 
dual running costs were also included within adjusted items. 
Additionally, costs were incurred in executing the demerger of THG Ingenuity, which left the Group on 2 January 2025. These 
projects, and the costs attached, are expected to be completed within a 12-month period.
Loss on property portfolio restructure 
Following a Group review of properties held within its portfolio, leased properties no longer in use have been sold or repurposed. 
Where vacated properties are retained, unavoidable costs relating to these sites are incurred over the remaining life of the lease 
and will continue to be classified as adjusted items.
Loss on disposal of discontinued and the exiting of loss-making categories
The comparative position reflects adjustments following the sale of THG OnDemand in July 2023.
Other costs following the outcome of strategic review
As part of the strategic review the Group has consolidated acquired warehouses into the existing THG network. The costs that 
have been incurred as part of this process, include:
	
– Those incurred to relocate the stock across the fulfilment network.
	
– Restructuring costs associated with the dual running of facilities, severance payments and other third-party costs such as rent 
and utilities.
All costs recognised within adjusted items are from the point of management’s decision to exit the acquired warehouse. These 
costs are considered to be one-off costs and are incremental to the ongoing trading of the Group. The majority of these costs 
have now been incurred.
Acquisitions – restructuring and integration
The costs during the year relate to pre-acquisition settlement costs that arose before the acquisition of a subsidiary and has 
been classified as an adjusted item as they relate to legacy matters predating the Group’s ownership. These costs are considered 
non‑recurring in nature and do not form part of the Group’s underlying operating performance. The settlement was finalised in 
2024 and no further related costs are expected to be incurred in 2025.
The 2023 costs are in relation to the integration of City AM that was acquired in July 2023.
Onerous contracts
The Group entered into a sponsorship agreement in 2023 with Williams racing which has not delivered the expected commercial 
returns, as such, this has been identified as an onerous contract. Under the terms of the sponsorship agreement, the Group is 
contractually obligated to incur annual fees and termination costs. Notice of termination has been provided, and the contract will 
be exited at the earliest available opportunity; 31 December 2025. The total cost recognised within adjusting items includes the 
costs incurred from 1 January 2024 plus any unavoidable committed costs to 31 December 2025.
The major classes of assets and liabilities classified as held for distribution as at 31 December are as follows:
31 December
2024
£’000
Assets
Intangible assets
149,490
Property, plant and equipment
176,979
Right-of-use assets
232,222
Investments
1,400
Deferred tax asset
2,705
Inventories
8,370
Trade and other receivables
101,924
Other financial assets
300
Cash and cash equivalents
88,979
Total assets held for distribution
762,369
Liabilities 
Lease liabilities
267,929
Provisions
21,795
Deferred tax liability
 503
Contract liability
12,236
Current tax liability
219
Trade and other payables
286,990
Total liabilities held for distribution
589,672
Net assets directly associated with distribution group
172,697
Amounts included in reserves directly associated with disposal group
(3,155)
The net cash flows incurred by discontinued operations were as follows:
2024
£’000
2023
£’000
Operating
18,113
(20,201)
Investing
(80,290)
(49,257)
Financing
(35,785)
(27,099)
Net cash outflow
(97,962)
(96,557)
Notes to the consolidated financial statements continued
166
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Financial Statements
12.2 Discontinued operations continued
b. THG Ingenuity – Related party transactions
The amounts recognised within the major classes of assets and liabilities classified as held for distribution in relation to the 
leases with Propco for discontinued operations in the year are as follows:
2024
£’000
Right-of-use asset 
18,784
Lease liability
23,920
The amounts recognised within the results of THG Ingenuity in relation to the leases with Propco for discontinued operations in 
the year are as follows:
2024
£’000
2023
£’000
Depreciation arising on right-of-use assets
7,117
7,780
Expense recognised in financing costs
5,274
6,145
Impairment arising on property plant and equipment 
—
9,663
The table below gives further detail around the leases in place for discontinued operations:
Number of properties
Residual lease
term date
divestment
2024 
rent 
£’000
10
0-4 years
8,383
2
18-24 years
1,700
12
10,083
Fair value assessment of dividend liability 
Under IFRIC 17 ‘Distributions of Non-cash Assets to Owners’, a liability to pay a non-cash dividend is measured at the fair value 
of the assets and liabilities to be distributed when the dividend is appropriately authorised and it is no longer at the entity’s 
discretion. The assets and liabilities to be distributed are the THG Ingenuity business.
The dividend liability was considered to be appropriately authorised on 27 December 2024 following shareholder approval and 
has been recognised within the statement of financial position at 31 December 2024. The settlement of the dividend liability took 
place on the date of the demerger on 2 January 2025. 
The resulting gain on demerger will therefore be recognised within the FY 2025 financial statements. This gain is calculated 
as the difference between the fair value and the book value of the attributable net assets. As this is a material, non-recurring 
transaction, it will be recognised within adjusted items.
We have determined the fair value of the THG Ingenuity business by considering the requirements within IFRS 13 ‘Fair value 
measurement’. We concluded that there was not an observable market price available for the stand-alone THG Ingenuity business 
on the basis that it was part of a larger listed Group prior to demerger and became a private limited company post-demerger. 
The uncertainties over future cashflows meant that this was best achieved by considering the underlying assets and liabilities as 
a basis for then comparing to similar market transactions and valuations. Therefore, the fair value of THG Ingenuity has instead 
been derived using a combination of the valuation techniques outlined in IFRS 13 being; the market approach, the cost approach 
and the income approach. The measurement of the dividend liability is a level 3 fair value measurement. The material assets and 
liabilities which were valued to assess the overall value of the business are as follows:
Asset/ liability 
Method
Key assumptions
Hierarchy
Intangible 
assets
Primarily relating to the 
capitalised platform 
development costs
Valued on a replacement 
cost basis (using the 
cost approach)
	
– Total hours and number of developers 
to rebuild the platform
	
– Rates per hour
Level 3 
If the total hours to or number of 
developers to rebuild the platform, or the 
rate per hour increased/decreased by 
+5%/-5% the fair value would change by 
+/- c.£17m respectively. 
Asset/ liability 
Method
Key assumptions
Hierarchy
Property, 
plant and 
equipment
Primarily relating to 
fit‑out of fulfilment 
centres including 
specialist automation 
equipment.
Valued on a market 
approach
	
– Benchmarking of cost to similar fit outs 
and specialist equipment
	
– Condition and location of assets
	
– Useful economic lives
These inputs are considered to be level 2 
and level 3 hierarchy.
Level 2
Right-of-use 
assets
Valued on a market 
approach
	
– Market rents for similar properties
Different assumptions were applied for the 
different classifications of assets such a 
warehousing and offices.
Level 2
Working 
capital 
assets and 
liabilities
Valued on a line by 
line basis
	
– Recoverability of trade and other 
receivables
	
– Net realisable value of inventories 
	
– Completeness of trade and other 
payables
	
– Cash and cash equivalents were 
considered to be carried at their fair 
value given the nature of the balance
Level 2
In determining the fair value, significant judgement exists in relation to the valuation techniques used and significant estimation 
exists in relation to the key inputs into the models. Therefore, a fair value range was calculated. This range is sensitive to changes 
made to the key inputs described above.
When concluding on an appropriate fair value within that range we considered the valuation derived in the context of alternative 
data sources, such as relevant multiples on revenue and earnings. This resulted in the following transaction values:
£’000
Fair value of THG Ingenuity
501,331
Carrying value of net assets and liabilities held for distribution (note 12.2)
172,697
Intercompany receivable due from THG plc1
121,457
Gain to be recognised on 2 January 2025 within THG PLC 
207,177
1.	 The carrying value of the net assets and liabilities held for distribution excludes intergroup balances that are eliminated on consolidation. The carrying value of 
assets distributed as part of the THG Ingenuity business will also include £121m of intergroup receivables.
It is important to highlight that this fair value has been prepared on a different basis to the valuation of THG Ingenuity reported 
in the Shareholder Circular. The valuation reported in the Board-approved Shareholder Circular was based on a pro-rata of the 
market capitalisation of the listed Group, resulting in an £88 million valuation. This valuation is not an observable market price and 
as such, was not in line with the requirements of IFRS 13. These two valuations are prepared on different bases and therefore are 
not comparable.
13. Inventories
2024
£’000
2023
£’000
Goods held for resale
200,533
225,600
Raw materials
60,301
67,427
Goods in transit
4,537
4,116
265,371
297,143
Goods in transit relate to goods whose control is still to be transferred to the customers as of the reporting date. The cost 
of inventories recognised as an expense and included in cost of sales amounted to £1,017.1m (2023: £1,015.5m). The value of 
inventories written down and recognised as an expense in the statement of comprehensive income in the year was £38.5m 
(2023: £20.4m) including adjusted items. Within goods held for resale is a £1.3m (2023: £2.4m) right to recover asset which 
represents the carrying value of inventory expected to be received back from customers as returns.
Notes to the consolidated financial statements continued
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Financial Statements
14. Financial assets and liabilities
Note
2024
£’000
2023
£’000
Assets as per balance sheet – financial assets
Trade and other receivables excluding non-financial assets
15
70,770
147,686
Cash and cash equivalents
16
308,622
416,162
Investments
—
1,400
Assets as per balance sheet – held at fair value through OCI
Derivative financial instruments designated as hedging instruments
5,317
9,613
Derivative financial instruments held at fair value through profit and loss
— 
301
384,709
575,162
Liabilities as per balance sheet – other financial liabilities at amortised cost
Bank borrowings
18
604,567
650,037
Lease liabilities 
22
41,370
344,977
Trade and other payables excluding non-financial liabilities
315,042
553,656
Liabilities as per balance sheet – other financial liabilities at fair value
Dividend liability 
12.2
501,331
—
Derivative financial instruments designated as hedging instruments
58,969
19,763
1,521,279
1,568,433
Derivative financial instruments designated as hedging instruments
FX forwards hedging foreign exchange risk on borrowings
(53,020)
(19,763)
Interest rate swaps
(1,303)
7,999
FX forwards hedging foreign exchange risk on highly probable future cash flows
669
1,615
(53,652)
(10,149)
Assets and liabilities relating to THG Ingenuity are included within the balances for 31 December 2023, but have been classified 
as net assets held for distribution at 31 December 2024. See note 12.2 for more information. 
Financial instruments included within current assets and liabilities, excluding borrowings, are generally short-term in nature and 
accordingly their fair values approximate to their book values. Bank borrowings are initially recorded at fair value net of direct 
issue costs. The derivative financial instruments designated as hedging instruments have been recognised at fair value through 
other comprehensive income. Hedging instruments used are measured based on observable inputs and have been classified at 
Level 2 hierarchy level in line with IFRS 13 Fair Value Measurement. The dividend liability is explained further within note 12.2.
The Group has established a hedge ratio of 1:1 for the hedging relationships as the underlying risk of the foreign exchange, 
interest rate and cash flow contracts are identical to the hedged risk components. To test the hedge effectiveness, the Group uses 
the hypothetical derivative method and compares the changes in the fair value of the hedging instruments against the changes 
in fair value of the hedged items attributable to the hedged risks. All the hedging activities and derivatives are established to be 
effective. The changes in counterparty credit risk had no material effect on the hedge effectiveness assessment for derivatives.
2024
Notional
Notional
Impact on 
OCI1
£’000
Impact on 
OCI2
£’000
Recycled
through interest
payable in the
statement of
comprehensive
income
£’000
Derivatives hedging foreign exchange risk on borrowings 
€600,000,000
(1,201)
(1,600)   
(36,556)
Derivatives hedging interest rate risk on borrowings
€600,000,000
6,977
9,303      
(10,746)
Derivatives hedging foreign exchange risk on future cash flows
£11,577,753
709
945
(4,780)
1.	 Note impact on OCI is shown net of deferred tax.
2.	 Note impact on OCI is shown gross of deferred tax.
Liquidity risk
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. The Group regularly 
forecasts cash flows and maintains an appropriate balance of cash and debt facilities to ensure that sufficient funds are available 
to cover future expenses and capital expenditure. The Group held €600m notional of forward contracts expiring in December 
2024 and €450m notional of interest swaps expiring in December 2026. Maturity of the Group’s derivative and non-derivative 
financial liabilities are given below. The Group has a supplier finance arrangement in place to support the cash flow of its external 
suppliers. The participation in the arrangement is at the suppliers' own discretion. The funding is provided by one of the Group's 
relationship banks and gives certain suppliers the flexibility to receive early payments on specific invoices. 
All early payments are processed by the funding bank and the Group settles the original invoice amount with the funders at the 
original invoice due date. The Group does not provide any security to the funding bank. Included within trade payables is £44.8m 
(2023: £43.1m) due to suppliers that participate in the Group’s supply chain financing agreement. The agreement does not change 
the suppliers' agreed payment terms directly with the Group. Management doesn't consider the supplier finance agreement to 
result in liquidity risk.
To further support cash flow initiatives, the group entered into a £30m non-recourse factoring arrangement during the year 
whereby a proportion of its receivables are sold to HSBC. The Group does not retain ownership over the risks and rewards 
associated with the receivables.
Contractual amount
Carrying 
amount
£’000
Total
£’000
Less than 
3 months
£’000
3 to 
12 months
£’000
1 to 
2 years
£’000
2 to 
5 years
£’000
More than 
5 years
£’000
31 December 2024:
Bank borrowings
604,567
610,339
—
112,785
   497,554  
—
—
Lease liabilities 
41,370
68,943
3,015
7,363
10,426
29,828
18,311
Trade payables
315,042
315,042
286,041
29,001
—
—
—
Derivative financial liabilities
58,969
58,969
—
23,263
35,706
—
—
Dividend liability 
501,331
501,331
501,331
—
—
—
—
31 December 2023:
Bank borrowings
650,037
657,934
—
29,026
109,000
519,908
—
Lease liabilities 
344,977
557,100
11,636
33,128
44,764
134,290
333,282
Trade payables
553,656
553,656
524,387
29,269
—
—
—
Derivative financial liabilities
19,763
19,763
—
19,763
—
—
—
Undiscounted bank borrowings disclosed in the table above include variable-rated interest which is based on the level of the 
index at the reporting date. 
There is no material difference between the fair value and the carrying value of the bank borrowings. 
Foreign currency risk
The Group trades internationally and is exposed to exchange rate risk on purchases (euro, US dollars and Polish zloty) and sales 
(primarily in euro and US dollars). The Group’s results are presented in sterling and are thus exposed to exchange rate risk on 
translation of foreign currency assets and liabilities. 
The Group’s approach to managing foreign exchange risk is to designate cash flow hedges across a combination of forwards and 
spot transactions, whose fair value is based on the observable market value of the respective instrument, taking into account 
foreign exchange rates and market volatility at the balance sheet date. 
The Group is also exposed to EUR:GBP exchange rate risk on a €600m loan within the Group and mitigates this risk through the 
use of hedging instruments in the form of FX forward contracts. As at 31 December 2024, the Group held €600m notional of 
forward contracts expiring in December 2026.
The Group’s foreign exchange exposure is predominantly euro, US dollars and Polish zloty. If the closing exchange rate was 5% 
higher/lower, the Group’s statement of comprehensive income would be impacted as follows:
Change 
in foreign 
exchange rate
Effect on 
change in 
EUR rate2
£’000
Effect on 
change in 
USD rate3
£’000
Effect on 
change in 
PLN rate
£’000
2024
+5%
(215)
2,235
140
2024
-5%
237
(2,470)
652
20231
+5%
(401)
1,877
258
20231
-5%
444
(2,075)
(285)
1.	 Restated for discontinued operations (refer to note 12.2).
2.	 If the closing exchange rate was 5% higher/lower, the impact on Group equity would be £1.6m (2023: £4.1m) reflecting the impact of the derivative hedges 
associated with the €600m term loan B.
3.	 If the closing exchange rate was 5% higher/lower, the impact on Group equity would be £32.0m (2023: £61.8m) reflecting the impact of the substantial other 
intangible assets denominated in USD. 
Notes to the consolidated financial statements continued
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Financial Statements
14. Financial assets and liabilities continued
Interest rate risk
The Group is exposed to EURIBOR and SONIA through its loan facilities and has entered into a series of interest rate swap 
agreements to mitigate this risk. As of 31 December 2024, the Group held €450m expiring in December 2026. Interest rate 
sensitivity is summarised in note 18. The Group’s financial risks are detailed on pages 72 to 82 in this Annual Report.
Changes in liabilities arising from financing activities
The changes in liabilities arising from financing activities are presented below:
1 January 
2024
£’000
Cash flows
£’000
New leases
and lease
modifications
£’000
Repayment 
of bank 
borrowings
£’000
Disposals
£’000
Foreign
exchange
movement
£’000
Other
£’000
31 December
 2024
£’000
Borrowings
650,037
(44,954)
—
(22,000)
—
(23,959)
45,443
604,567
Lease liabilities
344,977
(47,476)
(1,914)
—
(213)
(1,942)
15,867
309,299
Total liabilities from 
financing activities
995,014
(92,430)
(1,914)
(22,000)
(213)
(25,901)
61,310
913,866
1 January 
2023
£’000
Cash flows
£’000
New leases
and lease
modifications
£’000
Repayment 
of bank 
borrowings
£’000
Foreign
exchange
movement
£’000
Other
£’000
31 December
 2023
£’000
Borrowings
679,189
(47,804)
—
(25,000)
(9,133)
52,785
650,037
Lease liabilities
334,376
(49,486)
47,844
—
(2,396)
14,639
344,977
Total liabilities from 
financing activities
1,013,565
(97,290)
47,844
(25,000)
(11,529)
67,424
995,014
Balances and movements in respect of the total Group are presented to allow reconciliation to the Group cash flow statement. 
Of the total lease liabilities of £309.3m, an amount of £267.9m is allocated to the disposal group classified as held for distribution. 
For further details, refer to note 12.2.
The ‘Other’ column includes the effect of accrued interest on interest-bearing loans and borrowings, including lease liabilities and 
the effect of prepaid loan fees. The Group classifies interest paid as cash flows from financing activities.
Credit risk
Credit risk is the risk that a counterparty will not meet its obligations under a financial instrument or customer contract, leading 
to a financial loss. The Group is exposed to credit risk from its operating activities, primarily trade receivables. The Group monitors 
and reviews exposure to credit risk on an ongoing basis and makes best efforts to ensure recoverability of amounts owed to the 
Group. Information about the credit risk exposure on the Group’s trade receivables is disclosed in note 15. 
15. Trade and other receivables
2024
£’000
2023
£’000
Trade receivables
34,578
110,912
Less: loss allowance
(1,122)
(2,056)
Net trade receivables 
33,456
108,856
Prepayments 
13,253
28,483
Accrued income
22,875
36,428
Other taxation and social security
40,374
59,185
Other receivables
37,314
38,830
147,272
271,782
Trade and other receivables are principally denominated in sterling. 
Trade and other receivables relating to THG Ingenuity are included within the balances for 31 December 2023, but have been 
classified as held for distribution at 31 December 2024. See note 12.2 for more information. 
At 31 December 2024, there were 159,293,306 fully vested, but partly paid and unlisted Shares (31 Dec 2023: 160,392,591). 
The average amount of unpaid share capital per fully vested but partly-paid and unlisted Share is £0.17 (2023: £0.17) representing 
a receivable to the Group of £26.3m (2023: £26.7m). The amount is included within other receivables as this is repayable on 
demand. The movement in the year is all due to certain fully vested but partly paid and unlisted Shares being paid-up and 
converted to Ordinary Shares. During the year, the Group entered into a £30m non-recourse factoring arrangement whereby 
receivables are sold to HSBC. The Group does not retain ownership over the risks and rewards associated with the receivables.
At 31 December 2024 the ageing of trade receivables of continuing operations was as follows:
2024
£’000
2023
£’000
Not due
23,039
68,952
0 to 3 months overdue
3,946
25,041
More than 3 months overdue
7,593
16,919
34,578
110,912
The movement in the loss allowance of trade receivables of continuing operations was as follows:
£’000
At 1 January 2024
2,056
Charge for the year 
3,497
Released
(3,240)
Utilised
(27)
Foreign exchange movement
3
Transfer to asset held for distribution
(1,167)
At 31 December 2024
1,122
The Group’s credit risk exposure on trade receivables of continuing operations using a provision matrix is as follows:
Current
0-30 
days
31-60
days
61-90 
days
90+ 
days
Total
Expected credit loss rate
2.32%
2.41%
2.5%
2.58%
2.85%
Estimated total gross carrying amount 
at default
23,039
881
1,637
1,428
7,593
34,578
Expected credit loss
(716)
(27)
(54)
(49)
(276)
(1,122)
At 31 December 2024
22,323
854
1,583
1,379
7,317
33,456
The Group has adopted IFRS 9 applying the simplified approach to measure the expected credit losses. This uses a lifetime 
expected loss allowance for all trade receivables. No provision is required in respect of accrued income. 
16. Cash and cash equivalents
2024
£’000
2023
£’000
Cash and cash equivalents
308,622
416,162
Cash and cash equivalents of £89.0m that left the Group on demerger have been classified as held for distribution at 31 
December 2024. See note 12.2 for more information. 
Cash and cash equivalents includes amounts receivable of £1.8m (2023: £3.5m) from banks and £9.9m (2023: £16.7m) from 
payment providers, for credit and debit card transactions. Such amounts clear the bank shortly after the transaction takes place. 
17. Trade and other payables
2024
£’000
2023
£’000
Trade payables
246,035
368,855
Accruals
69,007
182,922
Other taxation and social security
27,485
82,351
Government grants
—
2,343
Contingent consideration on acquisitions
—
1,879
342,527
638,350
Trade and other payables relating to THG Ingenuity are included within the balances for 31 December 2023, but have been 
classified as held for distribution at 31 December 2024. See note 12.2 for more information. 
Notes to the consolidated financial statements continued
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Financial Statements
Additional Information

Financial Statements
17. Trade and other payables continued
The Directors consider the carrying amount of trade and other payables approximates to their fair value when measured by 
discounting cash flows at market rates of interest as at the balance sheet date. Included within trade payables is £44.8m (2023: 
£43.1m) due to suppliers that participate in the Group’s supply chain financing agreement. The participation in the arrangement is 
at the suppliers' own discretion. The funding is provided by one of the Group’s relationship banks and gives certain suppliers the 
flexibility to receive early payments on specific invoices. Supplier finance terms are not renegotiated as part of the agreement. 
All early payments are processed by the funding bank and the Group settles the original invoice amount with the funders at the 
original invoice due date. The Group does not provide any security to the funding bank. 
2024
£’000
2023
£’000
Carrying amount of trade payables that are part of the Group’s supplier financial arrangement 
44,762
43,088
Of which suppliers have received payment
34,770
37,051
There were no significant non-cash changes in the carrying amount of the trade payables included in the Group’s supply chain 
financing agreement.
18. Interest-bearing loans and borrowings
Note
2024
£’000
2023
£’000
Current
 
 
Bank borrowings
112,785
29,026
Lease liabilities
22
10,293
43,537
 
123,078
72,563
Non-current
 
Bank borrowings
491,782
621,011
Lease liabilities
22
31,077
301,440
 
522,859
922,451
Bank borrowings relate predominantly to the seven-year euro term loan B, undrawn five-year revolving credit facility and an 
incremental facility. The revolving credit facility is provided by Barclays, HSBC, Santander, Citibank, NatWest and JPM. The 
term loan B carried an interest rate of 4.50% plus EURIBOR and the revolving credit facility's interest rate is SONIA. This loan is 
provided by the Group's existing lenders and carries a base rate of Daily RFR (SONIA). The floating element of the term loan B is 
hedged by interest rate derivatives. Management note that EURIBOR is being reformed as a benchmark rate and are in dialogue 
with its lending and hedging partners to minimise the impact on the Group as transition occurs. If interest rates moved by 
100bps, the Group’s loss before tax would be c.£5.1m higher/lower (2023: c.£7.3m) and the subsequent move on the derivative 
valuation would cause equity to be c.£7.3m higher/lower (2023: c.£15.5m) as a result of the same move. Post year end, the Group 
refinanced its facilities. More information is included within note 29. 
Net debt consists of loans and lease liabilities, less cash and cash equivalents, defined as referenced in note 22. For the purpose 
of the Group’s net debt calculation, loans that are denominated in foreign currency are translated at the effective hedged rate 
where applicable. Net debt is an alternative performance measure and is not defined under IFRS. A reconciliation to the most 
directly comparable IFRS measure is included below:
2024
£’000
2023
£’000
Loans and other borrowings
(604,567)
 (650,037)
Lease liabilities
(41,370)
 (344,977)
Cash and cash equivalents
308,622
416,162
Sub-total
(337,315)
 (578,852)
Adjustments:
Retranslate debt balance at swap rate where hedged by foreign exchange derivatives
(8,306)
 15,653
Net debt
(345,621)
 (563,199)
Net debt before lease liabilities
(304,251)
 (218,222)
The contractual maturity analysis of bank borrowings and lease liabilities is given in note 14. 
19. Provisions
Dilapidations
£’000
Onerous
contracts
£’000
Total
£’000
At 1 January 2024
23,084
2,884
25,968
Created
9,035
9,100
18,135
Utilised
(283)
(1,300)
(1,583)
Released
(1,985)
(603)
(2,588)
Interest
217
—
217
FX on retranslation
26
—
26
Transfer to assets held for distribution
(18,017)
(3,778)
(21,795)
At 31 December 2024
12,077
6,303
18,380
Current
2,238
4,231
6,469
Non-current 
9,839
2,072
11,911
Dilapidations provisions relate to leased properties. Dilapidations provisions are made based on the best estimate of the likely 
committed cash outflow and discounted to net present value. Future costs are expected to be incurred over the term of the 
existing lease arrangements at the reporting date, which is a period of up to 20 years. 
The following table shows the timeline in which undiscounted costs in relation to the dilapidation provision are expected to be 
incurred:
Current
£’000
1-5 years 
£’000
6-10 years 
£’000
11-15 years 
£’000
16-20 years
£’000
21-25 years
£’000
Total
£’000
At 31 December 2024
2,359
914
1,980
—
15,530
—
20,783
At 31 December 2023
2,544
5,488
1,178
3,145
456
11,019
23,830
Onerous contracts relate to the unavoidable costs arising where the Group no longer operates from a leased property. Unless a 
separate sublease or exit has been agreed with the landlord, the Group has provided for the costs of meeting the obligations of the 
contract, being primarily service charges. The cost is recognised for the existing contractual term. Additionally, the Group entered into 
a sponsorship agreement in 2023 with Williams racing which has not delivered the expected commercial returns, as such, this has 
been identified as an onerous contract. Under the terms of the sponsorship agreement, the Group is contractually obligated to incur 
annual fees and termination costs. Notice of termination has been provided, and the contract will be exited on 31 December 2025. 
Furthermore, onerous contracts include the unavoidable costs committed to an aborted implementation of a payroll ERP system.
20. Contract liabilities
2024
£’000
2023
£’000
Contract liabilities
15,650
22,864
Contract liabilities are the consideration received from the customers for sales where the Group still has an obligation to transfer 
goods or services. 100% of the transaction price of the unsatisfied contracts as at 31 December 2023 was recognised as revenue 
during 2024. 
21. Deferred tax
The deferred tax balance comprises:
2024
£’000
2023
£’000
Short-term timing differences
(4,725)
 (6,920)
Accelerated capital allowances
(478)
(5,754)
Business combinations
122,963
135,335
Tax losses
(46,366)
 (29,821)
Loan relationships
(15,993)
 (38,577)
Derivatives
1,547
2,253
Other balance sheet amounts
479
 (818)
Total deferred tax liability 
57,427
55,698
Notes to the consolidated financial statements continued
174
175
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Additional Information

Financial Statements
21. Deferred tax continued
Reflected in the statement of financial position as follows: 
2024
£’000
Continuing operations 
	
– Deferred tax assets
(4,072)
	
– Deferred tax liabilities 
63,701
Net deferred tax liabilities 
59,629
Assets held for distribution (note 12.2)
	
– Deferred tax assets
(2,705)
	
– Deferred tax liabilities 
503
Net deferred tax assets
(2,202)
The movement on the deferred tax liability during the year is as follows:
Total
£’000
Opening balance 1 January 2024
55,698
Credited to the statement of comprehensive income
(25,756)
Charged to equity
1,326
Credited to OCI
(86)
Discontinued operations (note 12.2) 
26,245
Closing balance 31 December 2024
57,427
The movement in respect of discontinued operations is the overall impact on deferred tax, across statement of comprehensive income 
and equity, for discontinued operations, primarily relating to the change in recognition for deferred tax assets as disclosed in note 9.
Deferred tax assets have been recognised to the extent there is a legally enforceable right to set off current tax assets and liabilities, 
levied by the same taxation authority. Due to the history of losses within the Group, no deferred tax assets have been recognised in 
respect of forecasted future profits.
The Group has applied the exemption from recognising and disclosing information about deferred tax assets and liabilities related to 
Pillar Two income taxes as required in the amendments to IAS 12 International Tax reform to Pillar Two Model Rules, issued in May 2023.
The Group did not recognise deferred tax assets in excess of those that could be unwound against deferred tax liabilities. These assets 
relate to tax attributes, which have no expiry date. There is a decrease in the unrecognised deferred assets compared to 2023 (£96m 
net) due to losses in the discontinued operations.
2024
Gross amount
£'000
2024
Tax effected
£’000
2023
Gross amount
£’000
2023 
Tax effected 
£'000
At 31 December:
Short term timing difference (UK)
14,538
3,635
—
—
Loan relationships (UK)
120,572
30,143
—
—
Losses (UK)
460,526
115,132
384,715
96,179
Fixed assets (UK)
89,544
22,386
—
—
Losses (US)
1,527
382
—
—
No deferred tax liability has been recognised in respect of temporary differences associated with investments in subsidiaries as, 
where tax would arise on the realisation of those temporary differences, the Group is in a position to control the timing of their 
reversal and it is probable that such differences will not reverse in the foreseeable future.
22. Leases
Set out below are the carrying amounts of the right-of-use assets recognised and movements during the period:
Motor 
vehicles
£’000
Plant and
machinery
£’000
Land and
buildings
£’000
Total
£’000
As at 1 January 2023
210
164
293,935
294,309
Additions
1,920
(3)
59,475
61,392
Depreciation (note 3)
(568)
(45)
(38,809)
(39,422)
Lease modifications
98
—
(10,377)
(10,279)
Currency translation differences
(4)
(3)
(2,358)
(2,365)
As at 31 December 2023
1,656
113
301,866
303,635
As at 1 January 2024
1,656
113
301,866
303,635
Additions
—
—
25,057
25,057
Depreciation (note 3)
(614)
(45)
(38,263)
(38,922)
Lease modifications
(3)
—
(18,531)
(18,534)
Disposals
—
—
(213)
(213)
Transfers
—
—
(950)
(950)
Currency translation differences
(4)
(1)
(1,147)
(1,152)
Impairment 
—
—
(7,372)
(7,372)
Transfer to assets held for distribution
(807)
(35)
(231,380)
(232,222)
As at 31 December 2024
228
32
29,067
29,327
Set out below are the carrying amounts of lease liabilities (included under note 18 interest-bearing loans and borrowings) and the 
movements during the period:
2024
£’000
2023
£’000
As at 1 January 
344,977
334,376
Additions
15,950
56,708
Accretion of interest
15,867
14,641
Payments 
(47,476)
 (49,487)
Lease modifications
(17,864)
 (8,864)
Disposals
(213)
—
Currency translation differences
(1,942)
(2,397)
Transfer to liabilities held for distribution
(267,929)
—
As at 31 December 
41,370
344,977
Current 
10,293
43,537
Non-current 
31,077
301,440
The maturity analysis of lease liabilities is disclosed in note 14.
The Group had total cash outflows for leases of £47.5m in 2024 (2023: £49.5m). 
The following are the amounts recognised in the year in the consolidated statement of comprehensive income:
2024
£’000
2023
(Restated)1
£’000
Depreciation expense on right-of-use assets
11,732
9,801
Interest expense on lease liabilities
1,558
1,226
13,290
11,027
1.	 Restated for discontinued operations (refer to note 12.2).
Notes to the consolidated financial statements continued
176
177
THG PLC Annual Report and Accounts 2024
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Additional Information

Financial Statements
23. Share capital and reserves
THG PLC is a public company limited by shares and incorporated in England and Wales. It has a standard listing on the London 
Stock Exchange and is the holding company of the Group. The Company has nine classes of shares: Ordinary Shares of £0.005 
each, all of which are fully paid; B Shares of £0.005 each, all of which are fully paid; D1 Shares of £0.005 each; D2 Shares of £1 
each, all of which are fully paid; E Shares of £0.005 each; F Shares of £0.005 each; G Shares of £0.005 each; Deferred 1 Shares 
of £0.005 each, all of which are fully paid; and Deferred 2 Shares of £0.005 each. As at 31 December 2024, the Company’s 
issued share capital comprised:
Class
2024
Number
2023
Number
Nominal 
value 
£ each
Ordinary Shares
1,322,058,529
1,299,700,302
0.005
B Shares
204,081,632
—
0.005
D1 Shares
56,082,651
56,082,651
0.005
D2 Shares
17,066
17,441
1.000
E Shares
48,605,750
48,944,593
0.005
F Shares
26,715,453
27,014,247
0.005
G Shares
16,885,866
17,267,066
0.005
Deferred 1 Shares
323,059
317,613
0.005
Deferred 2 Shares
21,563,860
21,563,860
0.005
1,696,333,866
1,470,907,773
The rights attaching to the shares are set out in the Directors' Report on pages 124 to 129. 
Capital risk management
The Group’s objectives when managing capital, which comprises equity, are to safeguard the Group’s ability to continue as a going 
concern, to provide returns for Shareholders and benefits for other stakeholders, and to maintain an optimal capital structure. 
In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to Shareholders, return 
capital to Shareholders, issue new shares or sell assets to reduce debt. 
During the financial year ended 31 December 2024, the following share conversions took place in respect of pre-IPO employee 
share schemes: 
Following the receipt from certain Shareholders of valid elections to participate in the demerger of THG Ingenuity from 
the Company, 204,081,632 Ordinary Shares were redesignated as B Shares on 30 December 2024. These B Shares were 
redesignated as Deferred 1 Shares upon completion of the demerger on 2 January 2025. Further information on the demerger 
and the B Shares is included within the circular that was made available to Shareholders on 28 November 2024. 
24. Pension commitments
During the year, the Group operated an auto-enrolment pension scheme. The scheme is managed by independent fund managers 
and the Group contributes in accordance with the statutory requirements. In addition to the auto-enrolment scheme, a subsidiary 
company operates a defined contribution pension scheme which is also managed by independent fund managers and its assets 
and liabilities are held separately from that of the Group. The total Group pension charge represents the amount paid by the Group 
and amounted to £12.6m (2023: £10.7m) of which £6.0m (2023: £4.6m) relates to continuing operations. £1.2m of contributions 
due to the fund were outstanding at year end (2023: £1.2m) of which £0.6m relates to continuing operations. 
25. Cash flow generated from operations
Note
2024
£’000
2023 
£’000
Loss before taxation from continuing operations
(202,400)
(92,252)
Loss before taxation from discontinued operations
(120,840)
(159,712)
Loss before taxation
(323,240)
(251,964)
Adjustments for:
Depreciation of property, plant and equipment
12.1
54,308
55,691
Depreciation of right-of-use assets
22
38,922
39,422
Amortisation
11
64,582
68,829
Amortisation of acquired intangibles
11
47,917
50,543
Share-based payments
7
16,579
16,723
Adjusted items
4, 12.2
146,400
50,627
Other operating expense
12.1
—
17,664
Net finance costs
8, 12.2
68,914
66,571
Operating cash flow before adjusting items and before movements in working 
capital and provisions
114,382
114,106
Decrease in inventories
1,280
70,678
Decrease/(increase) in trade and other receivables
24,500
(10,414)
Decrease in trade and other payables1
(9,798)
(11,336)
Increase/(decrease) in provisions
6,084
(575)
Foreign exchange loss
(36)
(201)
Cash generated from operations before adjusting items
136,412
162,258
1.	 Included within trade and other payables is an increase in contract liabilities of £5.0m (2023: decrease £11.4m).
Refer to the Chief Financial Officer’s Review on page 26 of this report for details regarding undrawn borrowing facilities that may 
be available in the future for the operating activities and settling capital commitments.
26. Earnings per share 
The following table reflects the income and share data used in the basic and diluted EPS calculations:
2024
2023 
(Restated)1
Loss for the financial year – continuing operations (£’000)
(180,533)
(107,962)
Loss for the financial year – discontinued operations (£’000)
(145,607)
(140,410)
Total loss for the financial year (£’000)
(326,140)
 (248,372)
Weighted average number of Ordinary Shares for basic EPS
1,368,632,773
1,296,925,602
Basic and diluted EPS (£’s)
(0.24)
 (0.19)
Basic and diluted EPS – continuing operations (£’s)
(0.13)
(0.08)
Basic and diluted EPS – discontinued operations (£’s)
(0.11)
(0.11)
1.	 Restated for discontinued operations (refer to note 12.2).
In 2024, if the impact of impairment charges in the year was removed, the Basic and Diluted EPS would have been £(0.19). 
Notes to the consolidated financial statements continued
(i)	
2,339 Ordinary Shares were converted from 742 F Shares and 
1,597 G Shares
(ii)	
4,452 Ordinary Shares were converted from 1,855 F Shares and 
2,597 G Shares
(iii)	
16,878 Ordinary Shares were converted from 16,878 E Shares 
(iv)	
8,717 Ordinary Shares were converted from 3,524 F Shares and 
5,193 G Shares
(v)	
103,867 Ordinary Shares were converted from 42,474 E Shares, 
24,483 F Shares and 36,910 G Shares
(vi)	
4,452 Ordinary Shares were converted from 1,855 F Shares and 
2,597 G Shares
(vii)	
17,620 Ordinary Shares were converted from 7,048 F Shares and 
10,572 G Shares
(viii)	
14,096 Ordinary Shares were converted from 14,096 F Shares
(ix)	
4,452 Ordinary Shares were converted from 1,855 F Shares and 
2,597 G Shares
(x)	
65,000 Ordinary Shares were converted from 65,000 F Shares
(xi)	
4,452 Ordinary Shares were converted from 1,855 F Shares and 
2,597 G Shares
(xii)	
26,337 Ordinary Shares were converted from 10,572 F Shares 
and 15,765 G Shares
(xiii)	
20,869 Ordinary Shares were converted from 20,869 E Shares
(xiv)	
3,000 Ordinary Shares were converted from 3,000 E Shares
(xv)	
13,215 Ordinary Shares were converted from 5,048 F Shares 
and 8,167 G Shares
(xvi)	
16,000 Ordinary Shares were converted from 16,000 F Shares
(xvii)	
209,440 Ordinary Shares were converted from 28,786 E Shares 
and 180,654 G Shares
(xviii)	
14,105 Ordinary Shares were converted from 14,105 E Shares
(xix)	
13,095 Ordinary Shares were converted from 13,095 G Shares
(xx)	
17,620 Ordinary Shares were converted from 7,048 F Shares and 
10,572 G Shares
(xxi)	
4,452 Ordinary Shares were converted from 1,855 F Shares and 
2,597 G Shares
(xxii)	
1,000 Ordinary Shares were converted from 1,000 E Shares
(xxiii)	
17,620 Ordinary Shares were converted from 7,048 F Shares and 
10,572 G Shares
(xxiv)	
8,000 Ordinary Shares were converted from 8,000 G Shares
(xxv)	
2,000 Ordinary Shares were converted from 2,000 E Shares
(xxvi)	
15,326 Ordinary Shares were converted from 15,326 F Shares
(xxvii)	 80,000 Ordinary Shares were converted from 24,255 E Shares 
and 55,745 F Shares
(xxviii)	 4,452 Ordinary Shares were converted from 1,855 F Shares and 
2,597 G Shares
(xxix)	
35,055 Ordinary Shares were converted from 14,096 F Shares 
and 20,959 G Shares
(xxx)	
35,055 Ordinary Shares were converted from 14,096 F Shares 
and 20,959 G Shares
(xxxi)	
185,476 Ordinary Shares were converted from 185,476 E Shares
(xxxii)	 50,395 Ordinary Shares were converted from 27,792 F Shares 
and 22,603 G Shares
178
179
THG PLC Annual Report and Accounts 2024
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Financial Statements
26. Earnings per share continued
The basic loss per share has been calculated by dividing the loss attributable to the Group by the weighted average number of 
Ordinary Shares in issue. Earnings per share has been calculated with respect to total loss for the year for the Group, including 
both continuing and discontinued operations (see note 12.2).
The diluted loss per share has been calculated by adjusting the weighted average number of shares for the effects of the D, E, F 
and G Shares assuming full vesting of all potentially dilutive shares. The number of these shares is disclosed in note 23. 
Basic and diluted earnings per share are equal since the effect of all potentially dilutive shares outstanding was anti-dilutive.
27. Related Party Transactions 
The Directors’ interests in the Ordinary Share capital of the Company at the balance sheet date are detailed below:
£ per share
Ordinary 
Shares 
2024
Number
Ordinary 
Shares
2023
Number
M J Moulding
0.005
269,702,708 249,294,545
M J Moulding
1.000
360
360
J A Gallemore
0.005
4,216,826
4,216,826
J A Gallemore
1.000
3,174
3,174
D Sanders
0.005
487,487
21,926
C Allen
0.005
2,942,000
2,400,000
G Kent
0.005
53,600
—
D Moore
0.005
53,143
—
S Farr
0.005
171,743
67,397
H Jones
0.005
134,084
—
I McDonald1
0.005
2,691,419
2,505,943
 
280,456,544 258,510,171
1.	 I McDonald stepped down from the Board on 31 March 2024.
In addition to the shareholdings noted above, the Directors had the following interests in vested shares issued under previous 
incentive arrangements at the balance sheet date. These shares carry no voting rights. 
Date of 
award
2024
Subscription/
exercise price 
£
2023
Subscription/
exercise price 
£
2024
Number
2023
Number
M J Moulding
Dec-19
0.23
0.23
43,641,266
43,641,266
M J Moulding
Aug-20
0.33
0.33
20,197,808
20,197,808
M J Moulding
Aug-20
0.28
0.28
7,733,792
7,733,792
J A Gallemore
Dec-19
0.23
0.23
185,476
185,476
J A Gallemore
Aug-20
0.33
0.33
2,666,963
2,666,963
J A Gallemore
Aug-20
0.28
0.28
4,000,537
4,000,537
I McDonald1
Dec-19
0.23
0.23
—
185,476
 
 
 
 
78,425,842
78,611,318
1.	 I McDonald stepped down from the Board on 31 March 2024.
Details of unvested awards granted to the Directors under the 2024 LTIP scheme are provided in the Directors’ Remuneration 
Report. Also refer to note 15 and the Directors' Remuneration Report for further information as to shareholdings.
In 2024, the Group has provided interest free loans to the Directors of £0.6m (2023: none) for them to subscribe for shares as 
part of the employee benefit scheme which remain outstanding at the balance sheet date. A further £0.3m of interest-free loans 
provided in previous years for the same purpose also remains outstanding at the balance sheet date. Full details of the Directors’ 
shareholdings are detailed in the Directors’ Remuneration Report on page 110. Movements in shareholdings post year end, 
following the demerger have been disclosed within note 29. 
The Group has in place an agreement on commercial terms with Moulding Capital Limited to provide property, facilities and project 
management services to the entity and its subsidiaries. This agreement generated £235,382 (2023: £307,720) for the Group, 
recognised within administrative expenses. 
Prior to the IPO which took place in September 2020, THG divested the Propco Group, an entity now wholly owned by the Group’s 
CEO. The Propco Group owns property assets occupied and utilised by THG and its operating businesses. 
The amounts recognised on the Group’s balance sheet in relation to the leases with Propco for continuing operations in the year 
are as follows:
2024
£’000
2023
£’000
Right-of-use asset 
12,742
154,682
Lease liability
24,025
174,457
The amounts recognised on the Group’s statement of comprehensive income in relation to the leases with Propco for continuing 
operations in the year are as follows: 
2024
£’000
2023
£’000
Depreciation arising on right-of-use assets
2,764
2,286
Expense recognised in financing costs
991
1,052
Impairment arising on property, plant and equipment 
7,372
—
The table below gives further detail around the leases in place for continuing operations:
Number of properties
Residual lease
term date
divestment
FY 2024 
rent 
£’000
5
0-4 years
470
10
9-10 years
1,770
1
18-24 years
650
16
2,890
Refer to Note 12.2 for further details on related parties in relation to discontinued operations.	
28. Subsidiary undertakings
These consolidated financial statements include the results of all subsidiaries owned by THG PLC as listed in the table below, 
split below by those pertaining to continuing and discontinued operations. Some of these subsidiaries, in respect of continuing 
operations, which are listed below, have taken the exemption from an audit for the year ended 31 December 2024 permitted by 
s479A of Companies Act 2006. In order to allow these subsidiaries to take the audit exemption, the parent company THG PLC has 
given a statutory guarantee, in line with s479C of Companies Act 2006. 
At the balance sheet date, the following subsidiaries were controlled by the Group (a company incorporated in England and 
Wales). All investments are 100% owned by THG PLC either directly or indirectly.
Continuing operations
Subsidiary
Registered 
office
Country of 
incorporation
Nature of 
business
The Hut Holdings Limited
1
England and Wales
Dormant
Cend Limited
1
England and Wales
Holding company
Ensco 818 Limited
1
England and Wales
Holding company
Mankind Holdings Limited
3
Guernsey
Holding company
Mankind Direct Limited
1
England and Wales
Dormant
Lookfantastic Group Limited
1
England and Wales
Holding company
Lookfantastic.com Ltd
1
England and Wales
Holding company
Lookfantastic Franchising Limited
1
England and Wales
Holding company
Lookfantastic London Limited
1
England and Wales
Dormant
Lookfantastic Salons Limited
1
England and Wales
Holding company
Exante Diet Limited
1
England and Wales
Dormant
Bike Kit Limited
1
England and Wales
Dormant
CNP Professional Holdings Limited
3
Guernsey
Holding company
MyVitamins Limited
1
England and Wales
Dormant
HQ Hair Limited
3
Guernsey
Holding company
Cend International Limited
1
England and Wales
Holding company
Mama Mio Limited
1
England and Wales
Holding company
Mama Mio Distribution Limited
1
England and Wales
Dormant
Notes to the consolidated financial statements continued
180
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Additional Information

Financial Statements
Subsidiary
Registered 
office
Country of 
incorporation
Nature of 
business
Mama Mio US, LLC
7
USA
Holding company
Gadbrook Limited
1
England and Wales
Holding company
THG International Limited
1
England and Wales
Marketing company
The Hut Group International (Shanghai) Co Limited
10
China
License holding company
PC Beauty Inc.
1
USA
Holding company
Performance Supplements LLC
7
USA
Holding company
Salu Australia PTY Limited
15
Australia
Holding company
Skincarestore Australia PTY Limited
15
Australia
Online retailing
Salu Beauty, LLC
1
USA
Holding company
RY.com.au Pty Limited
15
Australia
Online retailing
Media Ark Limited
1
England and Wales
Holding company
Illamasqua (Holdings) Limited
1
England and Wales
Holding company
Illamasqua Limited
1
England and Wales
Holding company
Beauty Box Beteiligungen GmbH
16
Germany
Holding company
Beauty Trend Holding GmbH
16
Germany
Online retailing
Beauty Trend GmbH
16
Germany
Online retailing
Jade 1150. GmbH
16
Germany
Holding company
Beauty Trend S.A.S France
4
France
Holding company
GlossyBox Sweden Holding UG
16
Germany
Holding company
GlossyBox Sweden AB
23
Sweden
Online retailing
GlossyBox United Kingdom Holding GmbH
16
Germany
Holding company
Beauty Trend UK Limited
1
England and Wales
Online retailing
VRB GmbH & Co. B-149 KG
16
Germany
Holding company
Beauty Trend USA Inc.
7
USA
Online retailing
EI Spa Holdings (UK) Limited
1
England and Wales
Holding company
ESPA International (UK) Limited
1
England and Wales
Holding company
Primavera Aromatherapy Limited
1
England and Wales
Holding company
ESPA International (US) LLC
7
USA
Holding company
ESPA International FZE
12
UAE
Holding company
Make Money Limited
1
England and Wales
Holding company
M Beauty Limited
1
England and Wales
Holding company
Acheson & Acheson Limited
1
England and Wales
Manufacturing
1010 Products Limited
1
England and Wales
Dormant
Ameliorate Skincare Limited
1
England and Wales
Holding company
Great John Street Hotel Limited
1
England and Wales
Hotel operator
THG Trustee Limited1
1
England and Wales
Trustee of EBT
THG Nutrition US Inc.
1
USA
Holding company
Myprotein Japan K.K.
8
Japan
Online retailing
Colorist Christophe Robin S.A.S.
4
France
Online retailing
Colorist Christophe Robin US LLC
7
USA
Holding company
THG General Trading LLC
19
UAE
Online retailing
David Berryman Ltd
1
England and Wales
Online retailing
David Berryman Holdings Limited
1
England and Wales
Holding company
Fair Juice Limited
1
England and Wales
Dormant
Claremont Ingredients Ltd
1
England and Wales
Online retailing
THG 100 KING STREET LIMITED
1
England and Wales
Holding company
Lion/Wrinkle Holdings, LLC
1
USA
Holding company
Lion/Wrinkle Parent LLC
1
USA
Holding company
Subsidiary
Registered 
office
Country of 
incorporation
Nature of 
business
Lion/Wrinkle Intermediate LLC
1
USA
Holding company
N.V. Perricone LLC
7
USA
Holding company
Perricone MD Cosmeceuticals UK Limited
1
England and Wales
Holding company
THG Intermediate OpCo Limited
1
England and Wales
Holding company
THG Operations Holdings Limited
1
England and Wales
Holding company
THG Intermediate Holdings Limited1
1
England and Wales
Holding company
THG Shelfco Limited
1
England and Wales
Holding company
THG Beauty USA LLC
7
USA
Online retailing
The Protein Lab (UK) Limited
1
England and Wales
Manufacturing
Brighter Foods Limited
1
England and Wales
Manufacturing
Bentley Laboratories Blocker Company
7
USA
Holding company
Bentley Laboratories LLC
14
USA
Manufacturing
Cult Beauty Limited
1
England and Wales
Holding company
THG Beauty Limited
1
England and Wales
Online retailing
THG Beauty Singapore PTE Limited
17
Singapore
Online retailing
THG Luxury Limited
1
England and Wales
Online retailing
THG Nutrition Limited
1
England and Wales
Online retailing
THG AUS Nutrition PTY Limited
15
Australia
Online retailing
THG Nutrition India Private Limited
18
India
Online retailing
THG Nutrition Singapore PTE Limited
17
Singapore
Online retailing
THG Nutrition Poland s.p.z.o.o
6
Poland 
Online retailing
THG Beauty Europe GmbH
16
USA
Online retailing
THG Shared Services Limited
1
England and Wales
Shared service centre
THG Shared Services AUS PTY Limited
15
Australia
Shared service centre
THG Shared Services Poland sp.z.o.o
6
Poland
Shared service centre
THG Shared Services US LLC
13
USA
Shared service centre
THG Beauty Trading LLC
21
UAE
Online retailing
THG Insurance Limited1
3
Guernsey
Holding company
Dermstore LLC
1
USA
Holding company
THG Finco PLC
1
England and Wales
Holding company
1.	 Companies owned directly by THG PLC
Discontinued operations
Subsidiary
Registered 
office
Country of 
incorporation
Nature of 
business
The Hut.com Limited
1
England and Wales
Online retailing
The Hut Platform Limited
1
England and Wales
Holding company
The Hut.com (Trading) Limited
2
Jersey
Holding company
Guco Internet Supplies Limited
3
Guernsey
Holding company
Iwantoneofthose Limited
3
Guernsey
Holding company
Moo Limited
1
England and Wales
Online advertising
THGPP LLC
1
USA
Holding company
THG International LLC
1
USA
Warehouse and 
distribution
Hale Country Club Limited
1
England and Wales
Retail and leisure company
Ideal Shape LLC
7
USA
Marketing company
UK-2 Limited
1
England and Wales
Webhosting
Another.com Limited
1
England and Wales
Holding company
Virtual Internet Holdings Limited
1
England and Wales
Holding company
Hosting Services Inc.
1
USA
Webhosting
UK2 Ukraine LLC
5
Ukraine
Webhosting
Virtual Internet (UK) Limited
1
England and Wales
Webhosting
Notes to the consolidated financial statements continued
28. Subsidiary undertakings continued
Continuing operations continued
182
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Strategic Report
Governance
Financial Statements
Additional Information

Financial Statements
Subsidiary
Registered 
office
Country of 
incorporation
Nature of 
business
The Hut.com (Poland) sp. z.o.o.
6
Poland
Warehouse and 
distribution
THG Studios Limited
1
England and Wales
Visual content producer
H7P Portugal Unipessoal LDA
11
Portugal
Holding company
Language Connect International Ltd
1
England and Wales
Translation and
 interpretation
Language Connect, Inc.
7
USA
Translation and 
interpretation
THG Ingenuity Singapore Pte. Limited
24
Singapore
Translation and
 interpretation
Eddie Rockers Limited
1
England and Wales
Holding company
King Street Investments Limited
1
England and Wales
Hotel operator
The Hut Group Limited
1
England and Wales
Dormant
THG Hangar Holdco Limited
1
England and Wales
Holding company
THG Hangar 2 Limited
1
England and Wales
Holding company
The Hut Group, S.L
9
Spain
Online retailing
THG Ingenuity Limited
1
England and Wales
Holding company
Arrow Film Distributors Limited
1
England and Wales
Motion picture distributor 
and film processing
The Engine House Media Services Limited
1
England and Wales
Holding company
Indigo Environmental Limited
1
England and Wales
Environmental consulting
 activities
Indigo Environmental Holdings Limited
1
England and Wales
Holding company
Indigo Polymers Limited
1
England and Wales
Dormant
Three Counties Reclamation Limited
1
England and Wales
Recovery of sorted metals
Preston Plastics (Holdings) Limited
1
England and Wales
Holding company
Preston Plastics Limited
1
England and Wales
Recovery of sorted metals
Eco Credits Limited
1
England and Wales
Environmental consulting 
activities
THG AUS Fulfilment PTY Limited
15
Australia
Fulfilment
THG Eco Ltd
1
England and Wales
Holding company
THG Ingenuity Germany GmbH
16
Germany
Online retailing
THG Experience Limited
1
England and Wales
Holding company
THG OnDemand Limited
1
England and Wales
Online retailing
THG OnDemand Netherlands B.V
20
Netherlands
Online retailing
THG OnDemand US LLC
13
USA
Online retailing
THG Ingenuity General Trading LLC
22
UAE
Holding company
THG Icon CP PropCo Limited
1
England and Wales
Holding company
City A.M. Limited
1
England and Wales
Financial and business 
newspaper
Registered offices:
1.
Icon 1 7-9 Sunbank Lane, Ringway, Altrincham, United Kingdom, WA15 0AF.
2.
2nd Floor, Charter Place, 23/27 Seaton Place, St Helier, Jersey, JE1 1JY.
3.
PO Box 296, Regency Court, Glategny Esplanade, St Peter Port, Guernsey, GY1 4NA.
4.
73 rue Sainte-Anne, Paris, France.
5.
79060, Ukraine, Lviv, Naukova str. 7D, office No. 305.
6.
ul. Magazynowa 1, 55-040 Magnice, Poland.
7.
06-101, WeWork 115 Broadway, New York, NY 10006, USA.
8.
DLA Piper Tokyo, 2-1-1 Marunouchi, Chiyoda-ku, Meiji Seimei Kan 7F, Tokyo, 100-0005, Japan.
9.
Monte Equinza 30 Bajo Izquierda 2810, Madrid, Spain.
10.
Room 204-10, Tower 2, 38 Debao Road, China (Shanghai) Pilot Free Trade Zone.
11.
R Hortas de Fanares 30 Loja Esquerda 2725-326 Mem Martins, Portugal.
12.
Jebel Ali Free Zone, Dubai, UAE.
13.
300 Creekview Road, Suite 209, Newark, New Castle, 19711.
14.
111 Fieldcrest Avenue, Edison NJ 08837.
15.
C/O Azure Group PTY Ltd, Suite 20.01, Level 20, 133 Castlereagh Street, Sydney NSW 2000, Australia.
16.
Maximilianstrasse 5480538 Munich.
17.
100 Tras Street, #16-01 100AM, 079027, Singapore.
18.
203, 2nd Floor, Time Tower, Gurgaon Haryana, India.
19.
Office F-31, Hamood Abdulla Ismail Alyasi – Port Saeed, Dubai, UAE.
20.
FAO NTREE, De Boelelaan 30 1083 HJ Amsterdam, The Netherlands.
21.
Office 350, 1st floor Onyx Business Office Building al Khabeesi Deira Dubai, UAE.
22.
Office 1105-102, The Offices at IBN Battuta Gate, Dubai, UAE.
23.
c/o Intertrust (Sweden) AB, Box 16285, 103 25 Stockholm.
24.
Rawlinson & Hunter Singapore – 30 Cecil Street, #18-02 & 03, Prudential Tower, Singapore 049712.
Subsidiary audit exemptions
The below subsidiaries have taken the exemption from an audit for the year ended 31 December 2024 permitted by s479A of 
Companies Act 2006. In order to allow these subsidiaries to take the audit exemption, the parent company THG PLC has given a 
statutory guarantee, in line with s479C of Companies Act 2006.
Name
Company number
Ensco 818 Limited
7459909
Lookfantastic Group Limited
5381562
Illamasqua (Holdings) Limited
6116121
EI Spa Holdings (UK) Limited
9317257
Make Money Limited
5880897
THG Intermediate Holdings Limited
12526036
Lookfantastic.com Ltd
3519634
Mankind Direct Limited
4112104
Cend Limited
4067712
THG Shared Services Limited
13515579
The Protein Lab (UK) Limited
8491800
THG Nutrition Limited
13400484
Gadbrook Limited
9867117
Lookfantastic London Limited
6338404
Mama Mio Distribution Limited
7721655
Fair Juice Limited
6494686
Beauty Trend UK Limited
7569585
THG International Limited
10523712
Illamasqua Limited
6301971
Primavera Aromatherapy Limited
2053064
M Beauty Limited
5850964
THG 100 KING STREET LIMITED
12938227
Cend International Limited
8651475
ESPA International (UK) Limited
2742156
Acheson & Acheson Limited
2764368
Great John Street Hotel Limited
7973960
THG Beauty Limited
13400467
THG Luxury Limited
13515580
Media Ark Limited
6127322
Ameliorate Skincare Limited
3427037
THG Trustee Limited
10511000
Notes to the consolidated financial statements continued
28. Subsidiary undertakings continued
Discontinued operations continued
184
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THG PLC Annual Report and Accounts 2024
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Strategic Report
Governance
Financial Statements
Additional Information

Financial Statements
Name
Company number
THG Intermediate OpCo Limited
12297092
David Berryman Holdings Limited
10392135
Claremont Ingredients Ltd
2817306
David Berryman Ltd
2185279
Perricone MD Cosmeceuticals UK Limited
6471993
Lookfantastic Franchising Limited
5382066
Lookfantastic Salons Limited
6310534
Mama Mio Limited
5251791
Brighter Foods Limited
8815259
Cult Beauty Limited
6195011
Bike Kit Limited
8317188
The Hut Holdings Limited
7002848
THG Finco PLC
15788663
Exante Diet Limited
7126424
1010 Products Limited
3402920
Myvitamins Limited
8179216
THG Shelfco Limited
13120197
29. Post balance sheet events
Discontinued operations
On 17 September 2024 the Group announced that it was progressing options for the demerger of THG Ingenuity from the 
Group into an independent private company. To effect the demerger Shareholder approval was sought to the business set out 
in the circular which was made available to Shareholders on 28 November 2024, with Shareholder approval being obtained on 
27 December 2024. The Company therefore believed that it was highly probable that the transaction would complete within 
12 months of the date of the announcement and thus THG Ingenuity was classified as a disposal group held for distribution and 
discontinued operations from that date. The demerger successfully completed on 2 January 2025.
As required by IFRIC 17, a dividend liability has been recognised at the balance sheet date for the accounting fair value of THG 
Ingenuity. The delta between the net assets and the accounting fair value will be recognised within adjusting items within the 
FY25 financial statements (at the date of demerger). For further information please see note 12.2 to the financial statements.
Equity placing and equity raise 
On 27 March 2025 the Company announced that, following an oversubscribed equity fundraise, it would receive gross proceeds 
of £90m, comprising £22m raised from the equity placing and an equity contribution of £68m from Matthew Moulding structured 
by way of a convertible loan. As subsequently announced on 31 March 2025, Matthew Moulding transferred 23,327,894 voting 
Ordinary Shares to the placing book to satisfy demand from new and existing investors in the fundraise. Further details on the 
change in Matthew Moulding’s holding in Ordinary Shares between 31 December 2024 and the date of signing can be found in 
the ‘Directors’ shareholdings (audited)’ section of the Annual Report on Remuneration. Post year end, 68,527,697 new Ordinary 
Shares were issued and a convertible loan of £68m has been recognised. 
Refinancing 
On 4 April 2025 the Company announced the completion of its debt refinancing through to 2029. As part of a plan to delever, an 
‘amend and extend’ refinancing was agreed that reduced the Term Loan B from €600m to €445m with maturity extended by three 
years to December 2029. The Term Loan A was partially repaid with a final stub of £35m maturing in October 2025. The undrawn 
RCF totals £150m and has also been extended to 2029. The reduction in facilities was partially funded by the equity placing and 
equity raise referred to above. Additional liquidity was also obtained through asset backed lending facilities.
The demerger of THG Ingenuity will materially reduce the cash outflows of the Group with substantial reductions in lease 
commitments (c. £20m cash cost per annum) and capex requirements which, in turn, mean that the Group requires smaller banking 
facilities. There are no key covenants attached to the Term Loan B or Term Loan A facilities which are drawn down. Covenants attached 
to the RCF are linked to net debt leverage and only become effective when the facility is drawn above a certain level, which is not 
anticipated to occur on test dates. 
Notes to the consolidated financial statements continued
28. Subsidiary undertakings continued
Subsidiary audit exemptions continued
Note
2024
£’000
2023
£’000
Non-current assets
Investments
5
5,000
541,303
5,000
541,303
Current assets
Receivables
6
1,582,356
1,599,654
Assets held for distribution 
7
501,331
—
Cash
47,860
52,112
2,131,547
1,651,766
Payables: amounts falling due within one year
8
(514,962)
 (7,320)
Net current assets
1,616,585
1,644,446
Total assets less current liabilities
1,621,585
2,185,749
Provisions for liabilities  
9
(689)
—
Net assets
1,620,896
2,185,749
Capital and reserves
Called-up share capital
10
8,219
7,072
Share premium
2,117,148
2,024,824
Merger reserve
615
615
Capital redemption reserve
523
523
Loss for the year
(173,572)
 (16,288)
Retained earnings
(332,037)
169,003
Total Shareholders’ funds
1,620,896
2,185,749
The financial statements on pages 187 to 193 were approved by the Board of Directors on 28 April 2025 and were signed on its 
behalf by:
Damian Sanders Chief Financial Officer Registered number: 06539496
Company statement of financial position 
for the year ended 31 December 2024
186
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THG PLC Annual Report and Accounts 2024
THG PLC Annual Report and Accounts 2024
Strategic Report
Governance
Financial Statements
Additional Information

Financial Statements
Ordinary 
Shares
£’000
Share 
premium
£’000
Merger 
reserve
£’000
Capital
redemption
reserve
£’000
Retained
earnings
£’000
Total 
equity
£’000
Balance at 1 January 2023
6,903
2,024,452
615
523
152,280
2,184,773
Loss for the year
—
—
—
—
(16,288)
(16,288)
Issue of Ordinary Share capital
169
372
—
—
—
541
Share-based payment
—
—
—
—
16,723
16,723
Balance at 31 December 2023
7,072
2,024,824
615
523
152,715
2,185,749
Balance at 1 January 2024
7,072
2,024,824
615
523
152,715
2,185,749
Loss for the year
—
—
—
—
(173,572)
(173,572)
Issue of Ordinary Share capital
1,147
92,324
—
—
—
93,471
Share-based payment
—
—
—
—
16,579
16,579
Dividend in specie
—
—
—
—
(501,331)
(501,331)
Balance at 31 December 2024
8,219
2,117,148
615
523
(505,609)
1,620,896
Company statement of changes in equity 
for the year ended 31 December 2024
1. Accounting policies
The principal accounting policies 
have been applied in accordance 
with Financial Reporting Standard 101 
Reduced Disclosure Framework ("FRS 
101") and are detailed below. The policies 
have been applied consistently 
throughout both the current and 
preceding year.
a. Basis of preparation
The Company financial statements 
have been prepared in accordance with 
United Kingdom’s Generally Accepted 
Accounting Practice, including Financial 
Reporting Standard 101 Reduced 
Disclosure Framework ("FRS 101"), and 
in accordance with the provisions of the 
Companies Act 2006. The Company has 
taken advantage of section 408 of the 
Companies Act 2006 not to present the 
parent company profit and loss account. 
The loss for the financial year in the 
financial statements of the Company is 
£173.6m (2023: £16.3m). The financial 
statements have been prepared on the 
historical cost basis.
In accordance with FRS 101, the Company 
has taken advantage of the following 
disclosure exemptions:
	
– Company cash flow statement and 
related notes; 
	
– disclosures required by IFRS 2 
Share‑based Payments;
	
– disclosures required by IFRS 7 
Financial Instrument Disclosures; and 
	
– disclosure of Related Party 
Transactions. 
There have been no new or amended 
accounting standards or interpretations 
adopted during the year that have had 
a significant impact on the Company’s 
financial statements.
There are no standards, interpretations 
or amendments to IFRS that have been 
issued but are not yet effective that are 
expected to have a material impact on 
the Company’s financial statements. 
b. Taxation and deferred 
taxation
Current tax including UK corporation 
tax is provided at amounts expected 
to be paid or recovered using the tax 
rates and laws that have been enacted 
or substantively enacted by the balance 
sheet date.
Deferred taxation is provided in full 
on timing differences that result in an 
obligation at the balance sheet date to 
pay more tax, or a right to pay less tax, at 
a future date, at rates expected to apply 
when they crystallise based on current 
tax rates and law.
Temporary differences arise from 
the inclusion of items of income and 
expenditure in taxation computations in 
periods different from those in which they 
are included in the financial statements. 
Deferred tax assets are recognised to the 
extent that it is regarded as more likely 
than not that they will be recovered. 
Deferred tax assets and liabilities are not 
discounted.
c. Financial instruments
Financial assets and financial liabilities 
are recognised on the Company’s 
balance sheet when the Company 
becomes a party to the contractual 
provisions of the instrument.
The most significant financial asset 
relates to an intercompany debtor, 
representing funding requirements within 
the Group. Management have considered 
all aspects of IFRS 9 with respect to 
recognising the appropriate value of 
this financial instrument at the balance 
sheet date, including credit risk, and have 
concluded that this has not adversely 
changed since initial recognition. 
d. Financial liabilities and equity
Financial liabilities and equity 
instruments are classified according 
to the substance of the contractual 
arrangements entered. An equity 
instrument is any contract that evidences 
a residual interest in the assets of the 
Company after deducting all its liabilities.
e. Investments in subsidiaries
Investments in subsidiaries are held at 
cost, less any provision for impairment. 
Where equity-settled share-based 
payments are granted to the employees 
of subsidiary companies, the fair value 
of the award is treated as a capital 
contribution by the Company and the 
investments in subsidiaries are adjusted 
to reflect this capital contribution.
f. Share-based payments
The Group operates share-based 
compensation plans, under which the 
Group receives services from employees 
as consideration for equity instruments 
(options) of the Company. 
The fair value of the employee services 
received in exchange for the grant of the 
equity instruments is recognised as an 
increase to investments in the statement 
of comprehensive income. The total 
charge is recognised over the vesting 
period, which is the period over which all 
the specified vesting conditions are to 
be satisfied. At the end of each reporting 
period, the Group revises its estimates 
of the number of equity instruments 
that are expected to vest based on the 
non-market vesting conditions along with 
taking account of any equity instruments 
that may have been cancelled or modified 
in the period. It recognises the impact of 
the revision to original estimates, if any, in 
the statement of comprehensive income 
with a corresponding adjustment to 
equity. Note 7 in the consolidated financial 
statements details the schemes in place. 
g. Dividends received 
Dividends received from subsidiaries 
are recognised in the statement of 
comprehensive income when the right to 
receive payment is established, unless 
the equity method is used, in which case 
the dividend is recognised as a reduction 
of the carrying amount of the investment.
h. Dividend liability  
The dividend liability is measured 
at the fair value of the assets to be 
distributed at the date the distribution 
is approved. The liability is remeasured 
at each reporting date and at the date 
of settlement, with any changes in fair 
value recognised directly in equity. On 
settlement, the difference between the 
carrying amount of the asset distributed 
and the amount of the dividend liability is 
recognised in profit or loss.
Notes to the Company financial statements
188
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THG PLC Annual Report and Accounts 2024
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Strategic Report
Governance
Financial Statements
Additional Information

Financial Statements
1. Accounting policies continued
i. Critical accounting judgements and key sources of estimation uncertainty
Critical accounting judgements
Impairment of investments 
The carrying amounts of the Company’s investments are reviewed at each reporting date to determine whether there is any indication 
of impairment in accordance with the accounting policy set out in note 1 of the consolidated financial statements. The Company 
considers impairment of its investments in subsidiaries by estimating the recoverable amounts of its investments. In performing 
this assessment, management have considered the cash flows at a group consolidated level adjusted for applicable intercompany 
borrowings and external borrowings held at a subsidiary level, consistent with the impairment review for the Group's goodwill. See note 
5 for more information. Note 11 in the consolidated financial statements details the assumptions used together with an analysis of the 
sensitivity to changes in key assumptions which could impact the Group level assessment. There are no critical assumptions in respect 
of the parent level adjustments which would reasonably change to the overall assessment performed.
Key sources of estimation uncertainty
Recoverability of intercompany receivables 
The Company uses estimates to determine the recoverability of amounts due from its subsidiaries. Under IFRS 9, the carrying 
amounts of receivables from other Group subsidiaries are required to be assessed for recoverability on a forward-looking basis 
through the recognition of an expected credit loss ("ECL") provision. This requires the estimation of loss given default ("LGD") 
and probability of default ("PD") to compute the ECL, which is deemed to reflect the risk over recoverability of intercompany 
debtors. The Group external credit risk ratings have been used as the primary measure of PD. Management consider this to be a 
reasonable metric of the Company as a result of the funding arrangements in place and as these ratings provide an independent 
view as to financial health and market sentiment, including the impact of macroeconomic factors. Other sources of internal and 
external information are also used in determining the final PD applied, including financial forecasts, financing arrangements and 
an assessment as to significant changes in credit risk and default events of each borrower. 
Valuation of dividend liability 
The dividend liability, included within payables: amounts falling due within one year, is measured at the fair value of the assets 
to be distributed at the date the distribution is approved. Determining the appropriate valuation required judgement, including 
assessing the fair value of the business based on comparable transactions, market conditions, and internal financial projections. 
Refer to note 12.2 of the THG PLC Group notes to the consolidated financial statements for management’s detailed considerations 
in respect to this matter.
2. Employee costs and numbers
2024
£’000
2023
£’000
Short-term employee benefits
993
961
Social security costs
187
137
Pension costs
2
1
1,182
1,099
The average number of employees during the year was three (2023: three).
3. Auditor remuneration
Amounts paid to the Company’s auditor are disclosed in note 5 of the Group’s consolidated financial statements.
4. Dividend received 
A dividend was received from the Company's immediate subsidiary to reflect the receipt of the investment of THG Ingenuity in 
advance of demerger:
2024
£’000
2023
£’000
Dividend received
501,331
—
Notes to the Company financial statements continued
5. Fixed asset investments
Fixed asset investments comprise investments in subsidiary undertakings.
2024
£’000
2023
£’000
At 1 January
541,303
524,580
Additions – share based payments
16,579
16,723
Additions – dividend received (note 4) 
501,331
—
Transfer to assets held for distribution (note 7)
(501,331)
—
Impairment 
(552,882)
—
At 31 December
5,000
541,303
An impairment of £552.9m has been recognised in respect of fixed asset investments. The recoverable value for the investment 
in THG Intermediate Holdings Limited was determined with reference to the recoverable amount of the Group’s trading entities, 
utilising the forecasts applied as part of Group goodwill impairment assessments. The Group uses a 5-year discounted cash 
flow (DCF) approach for each of the businesses and this has been used as the starting position for the amount available for 
distribution to the parent. 
Appropriate adjustments have been made to these DCFs to determine the cash flows available to support the Group’s 
investments including deducting amounts receivable from the investment group, adding cash held in the investment group and 
deducting amounts payable by the investment group to settled it’s external financing facilities.
This recoverable value has then been compared to the investment carrying values resulting in an impairment of £552.9m. 
The impairment arose as a result of the removal of THG Ingenuity from the recoverable amount of the investment following the 
planned demerger and separate presentation of THG Ingenuity along with the impact of the performance in THG Nutrition. Given 
the mathematical workings and limitations of a 5-year DCF model under IAS 36 these changes have led to an impairment charge 
in the year. 
6. Receivables
2024
£’000
2023
£’000
Trade and other receivables
3,260
3,004
Amounts owed from Group undertakings
1,547,499
1,564,437
Unpaid share capital
26,335
26,685
Corporation tax asset
2,368
2,486
Other taxation and social security
715
1,080
Prepayments and accrued income
2,179
1,962
1,582,356
1,599,654
Amounts owed by Group undertakings are unsecured, non-interest bearing and repayable on demand. The current amount 
includes amounts of £1,547.5m (2023: £1,564.4m) due on demand but expected to be settled after one year. This amount is net 
of an Expected Credit Loss allowance of this amount of £11.0m (2023: £8.9m).
At 31 December 2024, there were 159,293,306 fully vested, but partly paid and unlisted Shares (31 Dec 2023: 160,392,591). 
The average amount of unpaid share capital per fully vested but partly-paid and unlisted Share is £0.17 (2023: £0.17) representing 
a receivable to the Group of £26.3m (2023: £26.7m). The movement in the year is all due to certain fully vested but partly 
paid and unlisted Shares being paid-up and converted to Ordinary Shares.The amount is included within receivables as this is 
repayable on demand. 
7. Assets held for distribution 
The following investment is held for distribution, being the investment within THG Ingenuity which was demerged on 
2 January 2025:
2024
£’000
At 1 January
—
Transfer from fixed asset investments (note 5) 
501,331
At 31 December
501,331
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8. Payables: amounts falling due within one year
2024
£’000
2023
£’000
Trade creditors
4,598
1,697
Accruals and deferred income 
8,588
5,488
Other taxation and social security
133
135
Onerous contract (note 9)
312
—
Dividend liability
501,331
—
514,962
7,320
A dividend liability has been recognised for the accounting fair value of the asset held for distribution at 31 December 2024 in 
THG Ingenuity which was demerged on 2 January 2025. More details are included within note 12.2 of the THG PLC Group notes to 
the consolidated financial statements.
The Directors, in accordance with their duties and the relevant provisions of the Companies Act, determined the sufficiency 
of the Company’s distributable reserves up to and including the date of completion of the demerger of THG Ingenuity on 
2 January 2025.
9. Provisions for liabilities
Onerous 
contract
£’000
Total
£’000
At 1 January 2024
—
—
Created
1,001
1,001
At 31 December 2024
1,001
1,001
Current (note 8)
312
312
Non-current
689
689
During the year the implementation of a payroll ERP system was aborted, as such being identified as an onerous contract. As a 
result, a one-off provision has been recorded to reflect these unavoidable costs associated with fulfilling the contract. The Group 
classifies these expenses as adjusted items, as they do not represent costs incurred in the normal course of business.
10. Share capital and reserves
THG PLC is a public company limited by shares and incorporated in England and Wales. It has a standard listing on the London 
Stock Exchange and is the holding company of the Group. The Company has nine classes of shares: Ordinary Shares of £0.005 
each, all of which are fully paid; B Shares of £0.005 each, all of which are fully paid; D1 Shares of £0.005 each; D2 Shares of £1 
each, all of which are fully paid; E Shares of £0.005 each; F Shares of £0.005 each; G Shares of £0.005 each; Deferred 1 Shares 
of £0.005 each, all of which are fully paid; and Deferred 2 Shares of £0.005 each. 
As at 31 December 2024, the Company’s issued share capital comprised:
Class
2024
Number
2023
Number
Nominal 
value 
£ each
Ordinary Shares
1,322,058,529
1,299,700,302
0.005
B Shares
204,081,632
—
0.005
D1 Shares
56,082,651
56,082,651
0.005
D2 Shares
17,066
17,441
1.000
E Shares
48,605,750
48,944,593
0.005
F Shares
26,715,453
27,014,247
0.005
G Shares
16,885,866
17,267,066
0.005
Deferred 1 Shares
323,059
317,613
0.005
Deferred 2 Shares
21,563,860
21,563,860
0.005
1,696,333,866
1,470,907,773
Notes to the Company financial statements continued
During the financial year ended 31 December 2024, the following share 
conversions took place in respect of pre-IPO employee share schemes: 
(i)	
2,339 Ordinary Shares were converted from 742 F Shares and 
1,597 G Shares
(ii)	
4,452 Ordinary Shares were converted from 1,855 F Shares and 
2,597 G Shares
(iii)	
16,878 Ordinary Shares were converted from 16,878 E Shares 
(iv)	
8,717 Ordinary Shares were converted from 3,524 F Shares and 
5,193 G Shares
(v)	
103,867 Ordinary Shares were converted from 42,474 E Shares, 
24,483 F Shares and 36,910 G Shares
(vi)	
4,452 Ordinary Shares were converted from 1,855 F Shares and 
2,597 G Shares
(vii)	
17,620 Ordinary Shares were converted from 7,048 F Shares and 
10,572 G Shares
(viii)	
14,096 Ordinary Shares were converted from 14,096 F Shares
(ix)	
4,452 Ordinary Shares were converted from 1,855 F Shares and 
2,597 G Shares
(x)	
65,000 Ordinary Shares were converted from 65,000 F Shares
(xi)	
4,452 Ordinary Shares were converted from 1,855 F Shares and 
2,597 G Shares
(xii)	
26,337 Ordinary Shares were converted from 10,572 F Shares 
and 15,765 G Shares
(xiii)	
20,869 Ordinary Shares were converted from 20,869 E Shares
(xiv)	
3,000 Ordinary Shares were converted from 3,000 E Shares
(xv)	
13,215 Ordinary Shares were converted from 5,048 F Shares and 
8,167 G Shares
(xvi)	
16,000 Ordinary Shares were converted from 16,000 F Shares
(xvii)	
209,440 Ordinary Shares were converted from 28,786 E Shares 
and 180,654 G Shares
(xviii)	
14,105 Ordinary Shares were converted from 14,105 E Shares
(xix)	
13,095 Ordinary Shares were converted from 13,095 G Shares
(xx)	
17,620 Ordinary Shares were converted from 7,048 F Shares and 
10,572 G Shares
(xxi)	
4,452 Ordinary Shares were converted from 1,855 F Shares and 
2,597 G Shares
(xxii)	
1,000 Ordinary Shares were converted from 1,000 E Shares
(xxiii)	
17,620 Ordinary Shares were converted from 7,048 F Shares and 
10,572 G Shares
(xxiv)	
8,000 Ordinary Shares were converted from 8,000 G Shares
(xxv)	
2,000 Ordinary Shares were converted from 2,000 E Shares
(xxvi)	
15,326 Ordinary Shares were converted from 15,326 F Shares
(xxvii)	 80,000 Ordinary Shares were converted from 24,255 E Shares 
and 55,745 F Shares
(xxviii)	 4,452 Ordinary Shares were converted from 1,855 F Shares and 
2,597 G Shares
(xxix)	
35,055 Ordinary Shares were converted from 14,096 F Shares 
and 20,959 G Shares
(xxx)	
35,055 Ordinary Shares were converted from 14,096 F Shares 
and 20,959 G Shares
(xxxi)	
185,476 Ordinary Shares were converted from 185,476 E Shares
(xxxii)	 50,395 Ordinary Shares were converted from 27,792 F Shares 
and 22,603 G Shares
Following the receipt from certain Shareholders of valid elections to participate in the demerger of THG Ingenuity from 
the Company, 204,081,632 Ordinary Shares were redesignated as B Shares on 30 December 2024. These B Shares were 
redesignated as Deferred 1 Shares upon completion of the demerger on 2 January 2025. Further information on the demerger 
and the B Shares is included within the circular that was made available to Shareholders on 28 November 2024.  
11. Related Party Transactions 
The Company has taken exemption under FRS 101 not to disclose transactions with wholly owned subsidiary companies. 
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Additional Information
The Group tracks a number of alternative 
performance measures in managing 
its business, which are not defined or 
specified under the requirements of 
IFRS because they exclude amounts 
that are included in, or include amounts 
that are excluded from, the most directly 
comparable measure calculated and 
presented in accordance with IFRS, or 
are calculated using financial measures 
that are not calculated in accordance 
with IFRS.
The Group believes that these alternative 
performance measures, which are not 
considered to be a substitute for or 
superior to IFRS measures, provide 
stakeholders with additional helpful 
information on the performance of the 
business. These alternative performance 
measures are consistent with how the 
business performance is planned and 
reported within the internal management 
reporting to the Board. 
These alternative performance measures 
should be viewed as supplemental to, 
but not as a substitute for, measures 
presented in the consolidated financial 
information relating to the Group, which 
are prepared in accordance with IFRS. 
The Group believes that these alternative 
performance measures are useful 
indicators of its performance. 
However, they may not be comparable 
with similarly titled measures reported by 
other companies due to differences in the 
way they are calculated. 
Profit-related APMs frequently 
exclude significant recurring business 
transactions (e.g. restructuring charges 
and acquisition-related costs) that 
impact financial performance and 
cash flows.
The Audit Committee has reviewed 
the overall presentation of APMs to 
ensure that these are not given undue 
prominence, challenged the nature and 
amount of adjusting items and evaluated 
the reconciliations used by Management. 
In determining whether an item should 
be presented as an allowable adjustment 
to IFRS measures, the Group considers 
items which are significant either 
because of their size or their nature, 
and which are non-recurring. For an 
item to be considered as an allowable 
adjustment to IFRS measures, it 
must initially meet at least one of the 
following criteria: 
	
– It is a significant item.
	
– It has been directly incurred as a result 
of acquisition-related restructuring 
and integration costs, transportation, 
delivery or fulfilment costs in relation 
to a one-off event or as part of the 
outcome of the strategic review or 
divisional reorganisation.
	
– It is unusual in nature or linked to a 
one-off agreement signed outside of 
the normal course of business. 
Purpose 
The Group uses APMs to improve the 
comparability of information between 
reporting periods, either by adjusting for 
uncontrollable factors or special items 
which impact upon IFRS measures.
Their use is driven by characteristics 
particularly relevant to THG:
	
– Adjustments to operating profit – 
the Group has a significant non-current 
asset base and consequently incurs 
a high proportion of depreciation and 
amortisation. APMs are used to provide 
adjusted measures for users of the 
financial statements to evaluate our 
operating performance.
	
– One off events - such as the demerger 
and completion of the strategic review 
have led to adjusted items which 
management do not consider reflect the 
ongoing underlying results of the Group. 
APM 
Closest equivalent 
IFRS measure
Adjustments to reconcile to 
primary statements 
Purpose
Adjusted 
gross profit
Gross profit
	
– Depreciation 
	
– Amortisation
See following pages for reconciliation.
To show gross profit before depreciation and 
amortisation charged due to its nature to aid 
comparability.
Adjusted 
distribution 
costs
Distribution 
costs
	
– Adjusted items 
	
– Depreciation and amortisation
See following pages for reconciliation.
To show distribution costs before adjusted items 
and depreciation and amortisation charged due 
to their nature to aid comparability.
Adjusted 
administrative 
expenses
Administrative 
expenses
	
– Adjusted items 
	
– Depreciation and amortisation
	
– Share-based payments 
See following pages for reconciliation.
To show administrative expenses before 
adjusted items and depreciation and 
amortisation charged due to their nature 
to aid comparability.
Adjusted 
amortisation  
Amortisation
	
– Amortisation on acquired 
intangibles (Adjusted items)
See following pages for reconciliation.
To show amortisation before the impact of 
the amortisation of acquired intangibles to aid 
comparability. 
Adjusted 
operating 
profit
Operating profit
	
– Adjusted items
To show operating profit before adjusted items 
due to their nature to aid comparability.
Alternative performance measures (“APMs”)
APM 
Closest equivalent 
IFRS measure
Adjustments to reconcile to 
primary statements 
Purpose
Adjusted 
EBITDA
Operating profit
	
– Adjusted items 
	
– Depreciation and amortisation
	
– Share-based payments
	
– Other operating expense – 
non‑cash loss on disposal freehold 
assets
See the Chief Financial Officer's 
Review for a reconciliation.
EBITDA is a useful measure for investors 
because it is a measure closely tracked by 
Management to evaluate THG's operating 
performance and to make financial, strategic and 
operating decisions and may help investors to 
understand and evaluate, in the same manner 
as Management, the underlying trends in 
operational performance on a comparable basis 
year on year. 
Share-based payment costs are added back, 
following the launch of the share-based 
payment scheme in the year, and Management 
consider these to be outside of the underlying 
day-to-day operations. Given the material size of 
these charges they are removed from underlying 
Adjusted EBITDA. 
Pre-demerger 
EBITDA
Operating profit
	
– Adjusted items 
	
– Depreciation and amortisation
	
– Share-based payments
	
– EBITDA from discontinued 
categories
See following pages for reconciliation.
To disclose adjusted EBITDA as this would have 
been reported before the demerger occurred. 
Post-
demerger 
Adjusted 
EBITDA
Operating profit
	
– Adjusted items 
	
– Depreciation and amortisation
	
– Share-based payments
	
– EBITDA from discontinued categories
	
– Discontinued operations – THG 
Ingenuity
See following pages for reconciliation.
To disclose adjusted EBITDA as this will be 
reported following the demerger from FY25 
onwards. 
Free cash 
flow
Cash flow
	
– Debt (repayments)/proceeds
	
– Acquisition cash flows 
	
– In respect of FY 2023, a cash 
receipt remitted from HMRC 
to the Group
Refer to note 25 for further detail.
Free cash flow is a useful measure that is 
closely tracked by Management in order to 
evaluate and assess the profitability of the 
business. The free cash flow calculation is 
routinely reviewed by Management and forms 
the basis of strategic decisions made in respect 
of working capital management.
Net (debt)/ 
cash before 
lease 
liabilities
Cash
	
– Loans and other borrowings 
	
– Foreign exchange (retranslate debt 
balance at swap rate where hedged 
by foreign exchange derivatives) 
	
– Lease liabilities 
See the Chief Financial Officer's 
Review for a reconciliation.
To show the cash balance after the deduction 
of the loans and other borrowings balances 
but before lease liabilities are deducted and 
after retranslation of debt balance at swap rate. 
This measure is tracked by Management when 
reviewing liquidity and the indebtedness of the 
Group which is then used to drive any strategic 
or acquisition-related decisions.
Net debt
Cash
	
– Loans and other borrowings 
	
– Foreign exchange (retranslate debt 
balance at swap rate where hedged 
by foreign exchange derivatives) 
See the Chief Financial Officer's 
Review for a reconciliation.
To show the cash balance after the deduction 
of the loans and other borrowings balances and 
after retranslation of debt balance at swap rate. 
This measure is tracked by Management when 
reviewing liquidity and the indebtedness of the 
Group which is then used to drive any strategic 
or acquisition-related decisions.
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Additional Information
The definitions set out below apply throughout this document, unless the context requires otherwise.
Term
Meaning
2022 AGM
the annual general meeting of the 
Company held on 10 June 2022
2024 AGM
the annual general meeting of the 
Company held on 24 June 2024
2023 Annual 
Report
the Annual Report and Accounts of the 
Company in respect of the financial year 
ended 31 December 2023
2018 Code
the UK Corporate Governance Code (July 
2018), published by the FRC and applicable 
to financial years beginning prior to 1 
January 2025
2024 Code
the UK Corporate Governance Code 
(January 2024), published by the FRC and 
applicable to financial years beginning on 
or after 1 January 2025
2030 
Sustainability 
Strategy
the Group’s Sustainability Strategy, THG 
x Planet Earth, for a better, sustainable 
future with targets centred around three 
key priorities: (i) protecting climate and 
nature; (ii) strengthening our supply chain 
and circularity; and (iii) empowering people 
and communities
Active 
Customers
customers who have purchased at least 
once within the period
Adjusted 
EBITDA
the non-GAAP measure which is defined 
as Earnings Before Interest, Taxes, 
Depreciation, Amortisation, share-based 
payments, SaaS change in accounting 
policy and adjusting items as detailed 
in note 4 of the financial statements 
contained within this Annual Report
Pre-demerger 
Adjusted 
EBITDA 
the non-GAAP measure which is defined 
as Earnings Before Interest, Taxes, 
Depreciation, Amortisation, share‑based 
payments, adjusting items and 
discontinued categories in respect of THG 
Beauty, THG Nutrition and THG Ingenuity 
net of central costs
Post-
demerger 
Adjusted 
EBITDA
the non-GAAP measure which is 
defined as Earnings Before Interest, 
Taxes, Depreciation, Amortisation, 
share‑based payments, adjusting items 
and discontinued categories in respect 
of THG Beauty and THG Nutrition net of 
central costs
Term
Meaning
Admission
the admission of the Ordinary Shares to 
both the standard listing segment of the 
Official List of the FCA and the London 
Stock Exchange’s main market for listed 
securities, which took place on or around 
16 September 2020
AGM
the annual general meeting of the 
Company that will be held on 25 June 
2025
Annual Report
this Annual Report and Accounts of the 
Company in respect of the financial year 
ended 31 December 2024
AOV
Average Order Value 
ASP
Average Selling Price 
Articles of 
Association
the Articles of Association of the Company, 
as adopted by special resolution on 9 
September 2020
B2B
business to business 
Bentley
Bentley Laboratories LLC, an innovative 
developer and manufacturer of prestige 
skincare and haircare products that was 
acquired by THG on 15 June 2021
Board
the board of directors of the Company from 
time to time 
Board 
Committees
the Company’s Board-constituted 
committees i.e. the Audit Committee, the 
Nomination Committee, the Related Party 
Committee, the Remuneration Committee, 
the Risk Committee and the Sustainability 
Committee, and "Board Committee(s)" 
means any, or a combination, of them as 
the context requires
B Shares
following the receipt from certain 
Shareholders of valid elections to 
participate in the demerger of THG 
Ingenuity from the Group, 204,081,632 
Ordinary Shares were redesignated as B 
Shares on 30 December 2024, and these 
B Shares were subsequently redesignated 
as Deferred 1 Shares upon completion of 
the demerger on 2 January 2025 (further 
information on the demerger and the B 
Shares is included within the circular that 
was made available to Shareholders on 28 
November 2024)
Glossary
Term
Meaning
Chair or 
Independent 
Chair
Charles Allen, Lord Allen of Kensington, CBE, 
independent non-executive chair of the 
Company, appointed on 22 March 2022
Chief 
Executive 
Officer or CEO
Matthew Moulding, the Company’s Chief 
Executive Officer and co-founder
Chief 
Financial 
Officer or CFO
Damian Sanders, the Company’s Chief 
Financial Officer
Chief 
Operating 
Officer or 
COO
John Gallemore, the Company’s former 
Chief Operating Officer and co‑founder
Code
the 2018 Code or the 2024 Code, as the 
context requires
Companies 
Act
the Companies Act 2006 (as amended 
from time to time)
Company 
THG PLC, a public limited company 
incorporated in England and Wales with 
registered number 06539496, whose 
registered office is at Icon 1, 7-9 Sunbank 
Lane, Ringway, Altrincham, United Kingdom 
WA15 0AF 
Company 
Secretary
James Pochin, the Company Secretary of 
THG PLC
Constant 
currency
without taking into account fluctuations in 
the exchange rate; therefore showing the 
figures as if the exchange rate remained 
constant
Covid-19
the disease caused by Severe Acute 
Respiratory Syndrome Coronavirus 2, 
responsible for the global pandemic that 
has impacted the Group’s operations
Cult Beauty
Cult Beauty Limited, the UK-based online 
beauty retailer of prestige and emerging 
independent brands that was acquired by 
THG on 3 August 2021 
D1 Shares
the D ordinary shares of £0.005 each in 
the capital of the Company, having the 
rights and being subject to the restrictions 
set out in the Articles of Association
D2 Shares
the D ordinary shares of £1.00 each in the 
capital of the Company, having the rights 
and being subject to the restrictions set 
out in the Articles of Association
Term
Meaning
D2C
direct to customer
Deferred 1 
Shares
the deferred 1 shares of £0.005 each in the 
capital of the Company, having the rights 
and being subject to the restrictions set 
out in the Articles of Association
Deferred 2 
Shares
the deferred 2 shares of £0.005 each in 
the capital of the Company, having the 
rights and being subject to the restrictions 
set out in the Articles of Association
Dermstore
Dermstore LLC, the pure play online 
prestige skincare business that was 
acquired by THG on 2 February 2021
Directors
the directors of the Company from time to 
time and “Director” means any one of them 
Disclosure 
Guidance and 
Transparency 
Rules or DTRs
the Disclosure Guidance and Transparency 
Rules made by the FCA under Part VI of 
the Financial Services and Markets Act 
2000 (as amended from time to time) 
EDI
equity, diversity and inclusion
Employee 
Incentive Plan
the employee incentive plan that was put 
in place during the financial year ended 31 
December 2022 and under which Ordinary 
Share awards are made to certain key 
employees below the level of the Executive 
Leadership Team
ESCC 
category
the equity shares (commercial companies) 
category of listing pursuant to UKLR 1.5.1
ESG
environmental, social and corporate 
governance factors which are non‑financial 
and are used in assessing the sustainability 
and societal impact of the Group and its 
value chain
EU
the European Union
E Shares
the E ordinary shares of £0.005 each in the 
capital of the Company, having the rights 
and being subject to the restrictions set 
out in the Articles of Association
Executive 
Leadership 
Team 
collectively, those individuals holding 
executive management positions within the 
Company
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Additional Information
Term
Meaning
Executive 
Directors 
the executive directors of the Company 
from time to time, being the Chief 
Executive Officer and the Chief Financial 
Officer at the date of this Annual Report, 
and “Executive Director” means any one of 
them
EY or External 
Auditor
Ernst & Young LLP, the Group’s statutory 
auditor  
FCA
the Financial Conduct Authority
FMCG
fast moving consumer goods
FRC 
the Financial Reporting Council
F Shares
the F ordinary shares of £0.005 each in the 
capital of the Company, having the rights 
and being subject to the restrictions set 
out in the Articles of Association
GAAP
Generally Accepted Accounting Principles
GDPR
the General Data Protection Regulation 
(EU) 2016/679
General 
Counsel 
James Pochin, the General Counsel of the 
Company 
GHG
greenhouse gas or greenhouse gases, as 
the context requires
Group or THG
the Company and its subsidiaries and 
subsidiary undertakings from time to time 
G Shares 
the G ordinary shares of £0.005 each in 
the capital of the Company, having the 
rights and being subject to the restrictions 
set out in the Articles of Association 
H1 2024
the six-month period from January 2024 to 
June 2024
H Shares 
the H ordinary shares of £0.005 each in 
the capital of the Company, having the 
rights and being subject to the restrictions 
set out in the Articles of Association
IAS
International Accounting Standards
IFRS
International Financial Reporting Standards
IPO 
the initial public offering of Ordinary Shares 
by the Company in September 2020
KPI
key performance indicator 
London Stock 
Exchange 
the London Stock Exchange PLC or its 
successor 
Term
Meaning
LTIP
any long-term incentive plan operated by 
the Company from time to time 
M&A
mergers and acquisitions
Management 
or Senior 
Management 
the direct reports of the Executive 
Leadership Team
NEDs 
the non-executive directors of the 
Company from time to time, and “NED” 
means any one of them 
Notice of 
Meeting 
the notice of AGM circulated to 
Shareholders on or around the date of 
posting of this Annual Report 
NPD
new product development
Official List
the FCA’s list of securities that have been 
admitted to listing
Ordinary 
Shares 
means the voting ordinary shares of 
£0.005 each in the capital of the Company, 
having the rights and being subject to 
the restrictions set out in the Articles of 
Association
Perricone MD 
Perricone MD, the US prestige skincare 
brand that was acquired by THG on 29 
September 2020 
Propco Group
Moulding Capital Limited (formerly 
Kingsmead Holdco Limited), a company 
incorporated in Guernsey (registered 
no. 51762), whose registered office is at 
PO Box 296, Regency Court, Glategny 
Esplanade, St Peter Port, Guernsey GY1 
4NA (“Propco”), and its subsidiaries from 
time to time, which together hold certain 
property assets that are used or occupied 
by THG under leases between the 
relevant Group company and the relevant 
subsidiaries of Propco
Propco 
Transaction
the sale of the Propco Group prior to 
Admission to Moulding Group Limited 
(formerly FIC Holdings Limited), which is 
wholly owned by Matthew Moulding, the 
CEO
RCF
revolving credit facility
Related Party 
Transaction
a transaction, arrangement or relationship 
in respect of which the Company, or any 
of its subsidiaries, will be a participant and 
where any related party has a direct or 
indirect interest
Term
Meaning
Remuneration 
Policy
the Shareholder-approved policy which 
sets out the remuneration arrangements 
for Directors (as amended from time 
to time) 
SaaS
software as a service
SBTi
the Science Based Targets initiative, the 
global body enabling businesses to set 
emissions reduction targets in line with 
climate science
Section 172 
section 172 of the Companies Act which 
relates to the duty of a company’s directors 
to promote the success of the company 
Sedex
Supplier Ethical Data Exchange
Shareholder
a holder of Ordinary Shares 
Shares
together the Ordinary Shares, B Shares, 
D1 Shares, D2 Shares, E Shares, F Shares, 
G Shares, H Shares, Deferred 1 Shares and 
Deferred 2 Shares or any, or a combination, 
of them as the context requires 
SID 
the Board’s senior independent NED, 
currently Sue Farr who was appointed on 
24 April 2023 
TAM
Total Addressable Market
TCFD
the Task Force on Climate-related Financial 
Disclosures, a framework to help public 
companies and other organisations more 
effectively disclose climate-related risks 
and opportunities through their existing 
reporting processes
THG Beauty
a key business of the Company relating 
to beauty products, commerce and 
distribution
THG Eco
the Company’s sustainability solutions 
business
THG 
Experience
the prestige event and experience venues 
included within the THG Beauty business 
in support of the Group’s influencer 
marketing
THG Ingenuity
The Hut.com Limited, a company 
incorporated in England and Wales with 
registered number 05016010, whose 
registered office is at Icon 1, 7-9 Sunbank 
Lane, Ringway, Altrincham, United Kingdom 
WA15 0AF 
Term
Meaning
THG Luxury
the Company’s luxury fashion retail 
included within the THG Beauty business 
which was sold during 2024
THG Nutrition
a key business of the Company relating 
to nutritional products, commerce and 
distribution
THG 
OnDemand
the Company’s business unit offering 
personalisation and customisation to a 
range of consumers via online platforms – 
this business unit was sold during FY 2023
THG Studios
the Company’s business unit which 
produces digital content and included 
within the THG Ingenuity business
Transition 
category
the equity shares (transition) category of 
listing pursuant to UKLR 1.5.1
UK Listing 
Rules or 
UKLRs
the rules published by the FCA, as 
contained in the UK Listing Rules 
sourcebook (as part of the FCA Handbook), 
laying down minimum requirements for 
the admission of securities to the Official 
List and the continuing obligations of listed 
issuers
YoY
year on year
Glossary continued
198
199
THG PLC Annual Report and Accounts 2024
THG PLC Annual Report and Accounts 2024
Strategic Report
Governance
Financial Statements
Additional Information

Notes
200
THG PLC Annual Report and Accounts 2024

THG PLC  
(Company number: 06539496)
Icon 1  
7-9 Sunbank Lane 
Ringway, Altrincham  
UK 
WA15 0AF
thg.com