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Tribal Group plc

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FY2019 Annual Report · Tribal Group plc
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9

Empowering the 
world of education

Annual Report and Accounts 2019

 
 
 
 
 
 
Empowering 
the world of 
education

Tribal is a world-class, education 
focused company, providing 
the expertise, software and 
services needed by education 
and business organisations 
worldwide, to underpin  
student success. 

For more information see our website:
www.tribalgroup.com

Tribal Group plc Annual Report and Accounts 2019Highlights

Revenue

£78.2m

Adjusted Operating Profit 
(EBITDA)

Statutory Operating(Loss)/
Profit 

£15.4m

£(2.4)m

2019

2018

£78.2m

£80.1m

2019

2018

£15.4m

£(2.4)m

2019

£14.1m

2018

£4.6m

Financial 
Performance

19.6% 

(3.1)%

Adjusted Operating Margin 
(EBITDA)1 

2018: 17.7%

4.4p 

Statutory Operating Margin 

2018: 5.7%

(1.5)p 

Adjusted Earnings per Share1 

Statutory (Loss)/Profit per Share 

2018: 4.3p

2018: 2.0p

£16.5m 

Net Cash 

2018: £20.0m

105% 

Cash Conversion2 

2018: 132%

1.  Adjusted Operating Profit, Adjusted Operating Margin and Adjusted Earnings per Share 
is in respect of continuing operations which excludes ‘Other Items’ charges of £14.1m 
(2018: charge of £6.2m). 

2.  Cash Conversion is calculated as net cash from operating activities before tax from 
continuing operations, less expenditure on intangible assets and property, plant and 
equipment, as a proportion of adjusted operating profit. 

Operational 
Performance

£42.3m 
Annual Recurring Revenue3 
2018: £39.5m 

£133.6m 

Committed Income 
(Backlog)4 

2018: £121.6m

3.  Annual Recurring Revenue is defined 
as the software related support and 
maintenance fees and recurring cloud 
services revenue. 

4.  Committed Income (Backlog) refers 

to the Total Contract Value of booked 
sales orders which have not yet been 
delivered (including two years Support & 
Maintenance, where it is contracted on an 
annual recurring basis). 

Overview
01  Highlights
02  At a glance
03 
Investment case
04  Chairman’s statement 

Strategic report
06  Our business model 
08  Our strategy
12 

 Question Time with  
Mark Pickett, CEO

14  Business review
18  Financial review
30   Principal risks and uncertainties
32  Corporate and social responsibility

Governance
34  Board of Directors
36  Executive Management Team
38  Corporate Governance
42  Quoted Companies Alliance  

Code (QCA) 

50  Audit Committee report
51  Remuneration report
56  Directors’ report 
60 

 Independent Auditor’s Report  
to the Members of Tribal Group plc

Financial statements
68   Consolidated Income Statement
 Consolidated Statement of  
69  
Comprehensive Income
70   Consolidated Balance Sheet
 Consolidated Statement of 
72  
Changes in Equity
73   Consolidated Cash Flow  

Statement

74   Notes to the Financial 

Statements

120  Company only Balance Sheet
121   Company only Statement of  

Changes in Equity
122  Notes to the Company  

Balance Sheet

Company information 
128  Company information

01

Strategic ReportGovernanceFinancial StatementsOverview 
 
 
 
 
At a glance

Our portfolio consists of market-leading, cloud-enabled 
Student Information Systems and a broad range of  
Education Services
These underpin the student journey from recruitment to successful outcomes and cover quality assurance, 
peer review, improvement and inspections, and institution benchmarking and analysis.

Our vision is simply:
to empower the 
world of education.

We strive to research, develop and deliver the 
products, services and solutions needed by 
education institutes across the world to support 
their primary goals of educating students, providing 
optimum learning experiences and ultimately 
delivering successful outcomes. Our vision leads  
to a simple mission to guide our business. 

Our mission is:
to provide the expertise, 
software and services 
required by education and 
business organisations 
worldwide to underpin 
student success. 

Our key strengths

Extensive and long-
standing customer 
relationships 
We enjoy deep and long-term  
relationships with our customers  
across all education sectors. 

Broad, complementary 
portfolio 
We offer an extensive portfolio of cloud-based 
Student Information software that is uniquely 
complemented with a wide range of Education 
Services, including quality assurance, 
assessment and benchmarking. 

Educational expertise  
and focus
Our deep educational domain expertise has 
been developed through a long and successful 
history of working with, and focusing on, the 
education market, and our team includes many 
previous education practitioners. 

International delivery 
and insight
Our business operates globally, and actively 
collects and shares best practice and market 
insight with our worldwide customer base. 

02

Tribal Group plc Annual Report and Accounts 2019Strategic Report

Governance

Financial Statements

Investment case

Tribal operates globally, with offices in the UK, 
Australia, New Zealand, Canada, USA, Middle East, 
the Philippines and Malaysia 
We employ over 800 people worldwide, serving customers in over 55 countries.  
We have customers in Higher Education (HE), Further and Vocational Education (FE), 
Schools, Government and State bodies, training providers and employers. 

Who are our customers?

600+ 

100s 

1,000s 

Universities

of colleges

of schools

Training providers, 
employers, 
Government and 
State departments

T

T

T

over 50%

of the UK Russell Group 
universities use Tribal’s 
Student Information 
Systems

We work with

100%

of universities in  
New Zealand and

90%

in Australia

T

T

T

T

T

Market Position

#1 

to HE

to FE

student information 
systems provider

 in UK, Australia &  
New Zealand

 in UK, Australia &  
New Zealand

to UK

training providers

03

OverviewChairman’s statement

Winning business with 
existing and new customers

I am pleased to report a good year of progress with 
improved growth in the following key financial 
metrics – Adjusted Operating Profit, Adjusted 
Operating Margin, Annual Recurring Revenue and 
Committed Income. The Group has continued to 
make strong progress developing the new Tribal 
Edge platform with the first module complete and 
available in early 2020. We made our first business 
acquisition for five years with the purchase of 
Crimson Consultants (now Tribal Dynamics), a 
provider of customer relationship management 
(CRM) software solutions which will complement 
existing and future sales and, in addition, we have 
resolved the dispute with a platform provider. 

Results
The Adjusted Operating Profit (EBITDA) increased to 
£15.4m (2018: £14.1m) and the Adjusted Operating 
Margin (EBITDA) increased to 19.6% (2018: 17.7%). 
Revenue in the year was 2.3% lower than last year at 
£78.2m (2018: £80.1m) however this mostly reflects 
the timing of certain contracts into early 2020. 

Annual Recurring Revenue (ARR) increased by  
7.1% to £42.3m (2018: £39.5m). Committed  
Income at 31 December 2019 increased to  
£133.6m (2018: £121.6m).

The Statutory Profit after tax for the year was 
impacted by the resolution of the dispute with  
the platform provider, with expected costs of £9.1m 
resulting in an overall loss for the year of £3.0m (2018: 
profit of £4.1m); excluding this provision Statutory 
Profit would have increased by 48% to £6.1m. 

The Group continued to be cash generative with 
strong operating cash flows of £12.4m (2018: 
£14.2m), before investment in the development 
of Tribal Edge and the acquisition of Crimson 
Consultants. We closed the year with net cash  
of £16.5m (2018: £20.0m).

Business Performance
The Group won business with existing and new 
customers for our SITS software. There has been a 
softer backdrop to the Higher Education market globally 

04

Tribal Group plc Annual Report and Accounts 2019with limited new opportunities coming to 
market, however we had a significant new 
contract win towards the end of the year at 
the University of Northampton, with Tribal 
replacing the incumbent provider with a cloud 
hosted full SITS solution, including CRM, 
following a competitive tender process. 

Sales of our education business systems 
(ebs) and Maytas solutions for Further 
Education and Vocational Learning 
providers, including TAFEs in Australia, 
continued to perform well with a number 
of notable new wins including Dyson, 
Capital City Colleges Group and UCFB 
(University Campus of Football Business).

In Education Services we won five new 
re-tenders for contracts with a total 
contract value for all new contracts of 
£29m, including the National Centre 
for Excellence in the Teaching of Maths 
(NCETM) in the UK, the New York State 
Education Department inspections 
contract in the US and inspections for the 
Abu Dhabi Department of Education and 
Knowledge (ADEK) in the Middle East. 

Tribal Edge
The first phase of the development of our 
cloud-based software solution is nearing 
completion, with the first new module on the 
Tribal Edge platform released at the start of 
2020. This is a significant milestone in the 
development of Tribal Edge. Further modules 
are in development and we expect to release 
the Admissions module towards the end 
of 2020. We are already selling a number 
of Edge ready modules on our existing 
platforms, including Student Engage which 
is our social collaboration app for students 
and teachers. 

Acquisition
We made the key strategic acquisition of 
Crimson Consultants (now Tribal Dynamics) 
during the year, a business focused on CRM 
solutions such as student recruitment for 
education institutions built on the Microsoft 
Dynamics platform. These solutions 
complement and enhance our existing 
software solutions and provide opportunities 
to cross up-sell into existing customers and 
importantly competitor sites. This can be on a 
stand-alone basis, or as a combined offering 
alongside SITS or ebs, and as part of Tribal 
Edge. I would like to take this opportunity to 
welcome our new colleagues into Tribal.

Platform resolution
Early in 2019 we notified the stock 
exchange that the Group had received 
a letter of claim from lawyers acting 
for a provider of a software platform 

on which a number of the Company’s 
material products are based. The Board 
were pleased to announce at the start of 
2020 that it had reached a non-binding 
agreement with the platform provider to 
settle all historic liabilities resulting in a 
payment of £9.1m including anticipated 
legal costs. Whilst the Board did not 
consider the claim to be justified, it was 
keen to resolve the matter at the earliest 
opportunity to remove risk and uncertainty 
from the business and our customers. 
On 13 March 2020 it was announced 
that an agreement had been signed. This 
includes entering into a new 10 year VAR 
agreement, with effect from 1 January 
2020 thus bringing this matter to a close. 

Management changes
Mark Pickett was appointed as Chief 
Executive Officer earlier in the year, having 
previously been Acting Chief Executive 
Officer and Chief Financial Officer, and Paul 
Simpson was appointed as Acting Chief 
Financial Officer having previously been the 
Global Financial Controller. Mike Cope was 
appointed as Chief Technology Officer, a new 
role for Tribal. Mike joined from University 
College London, an existing SITS customer, 
where he was CIO and his experience will be 
invaluable as we drive adoption of Tribal Edge. 

Nigel Halkes was appointed to the Board 
as a non-executive director at the start of 
2020. Nigel joins following a successful 
35-year career at EY, retiring as Managing 
Partner, UK and Ireland Markets. His 
deep experience of advising and growing 
technology businesses is highly valuable 
to Tribal. The Board is committed to 
diversity throughout the company and will 
seek to appoint a woman to the Board at 
the time of the next appointment.

Employees 
The Board recognises the hard work and 
commitment shown by our employees 
across the world. Our employees are 
essential to Tribal’s continued success 
and on behalf of the Board I would like to 
express our thanks.

Dividend
Tribal remains committed to a progressive 
dividend policy and the Board is pleased 
to propose an annual dividend in respect 
of the year ended 31 December 2019 of 
1.2p (pending approval at the AGM on  
27 April 2020), representing a 9% 
increase on 2018. The dividend is 
expected to be paid at the end of July 
2020, with an associated record date of 
19 June 2020 and ex-dividend date of  
18 June 2020.

Brexit
Tribal welcomes the increased certainty 
following the UK’s recent exit from the 
European Union (Brexit). As post-exit 
trade negotiations progress we do not 
expect any short-term impact however 
we continue to monitor the position as 
areas concerning reduced funding for 
research projects and a fall in overseas 
student numbers could put pressure on 
universities’ finances which may result in 
curtailment or delays in new investment. 

Outlook and Coronavirus  
(Covid-19)
Tribal won a significant new SITS customer 
at the start of 2020 with Kaplan Australia, 
a large training provider in Australia, which 
followed on from the new contract win at 
the University of Northampton late in 2019. 

Tribal is not immune to the consequences of 
the spread of the Coronavirus (Covid-19) and 
the impact it is having on the business and 
Education communities In Australia, where 
the academic year started in February 2020, 
it has affected the ability of international 
students (particularly Chinese students) 
to take up their places at universities. We 
have also seen schools temporarily closed 
in the UAE which has affected our ability to 
carry out school inspections. We are seeing 
educational institutions diverting people 
and financial resources to dealing with the 
effects of this issue. 

Tribal itself has robust business continuity 
plans and will continue to support its 
customers and deliver its projects. It is 
however likely that existing projects will be 
delayed as customer resources are diverted 
elsewhere, and we also expect award of 
new projects to be on hold until matters 
become clearer. Should a significant number 
of schools and universities close (albeit 
temporarily) it is likely to impact Tribal’s 
Education Services ability to deliver and 
complete benchmarking, surveys, and 
school inspections. 

We do expect there to be a significant 
financial impact on the Group in the current 
year; however at this time, due to the 
constantly changing situation globally we are 
currently unable to quantify, with any degree 
of certainty the impact on the Group. We are 
monitoring the situation daily and will advise 
the market of any impact accordingly. 

We do though, remain positive about the 
medium and longer-term prospects for  
the Group.

Richard Last
Chairman

05

Strategic ReportGovernanceFinancial StatementsOverviewOur business model

We provide world-class student  
information software and services 
to customers in selected markets across the world, using our resources and expertise 
to create value that is shared with our stakeholders, and empowering educators to help 
produce the next generation of leaders.

Our Business Units

Our Resources

We operate two Business Units:

Student  
Information 
Systems 

75% of sales

Student information systems  
and services tailored to different 
education segments. 

Education  
Services1

25% of sales

Improvement and inspection services, 
quality assurance, student surveying  
and benchmarking across education.

Operations
Our development and support teams are in  
the UK and Australia, complemented with  
a development centre in the Philippines.

1 

 From 1 January 2019 Quality Assurance Solutions 
and i-graduate have been combined to form 
Education Services.

Leading market share for Student 
Information Systems

Trusted brand respected 
 in education worldwide

Education services capability 
complementing student 
management software

Market insight from long  
standing customer relationships

Fresh leadership bringing  
clear business focus

Highly skilled people with 
deep domain expertise

Culture that places 
customers at the heart  
of what we do

Underpinning how we operate:  

Our Values See page 32

How we maximise value creation

06

Tribal Group plc Annual Report and Accounts 2019“ We were impressed by the capabilities of Maytas. 

Investment in our degree apprenticeship provision is 
critical to ensure success for all our students.” 

  UCLan, UK

Our Software

Our Outputs

Our cloud-based and on-premise Student Information Systems add value 
to education and business organisations throughout the student lifecycle. 
Our modules span: 

Generating returns and added value for all of  
our stakeholders:

Marketing &  
Recruitment

Admissions & 
Enrolment

Learning & 
Studying 

Assessments & 
Examinations

Student 
Welfare  
& Support

Business 
Engagement 

Graduation 
& Alumni 
Management

Customers pay for Software-as-a-service (SaaS); cloud services; or for 
licence, implementation, support and maintenance. 

Our Education Services

Our education services are offered internationally and cover 
institutions from Early Years through to Higher Education, all focused 
on improving learning and student outcomes.

Self- 
assessment  
& Review

Early Years 
& School 
Inspections

School 
Improvement

Professional 
Learning

Quality Mark 

Student 
Experience 
Barometer

Destination  
of Leavers 
Surveys

Operational 
Benchmarking

Customers
Solutions to enable managers to enhance the 
quality of education and improve operational 
performance, to attract, engage and retain 
students throughout their learning journeys 
in a cost-effective and flexible manner.

Students
Supporting a student's life-long learning 
journey, through enhanced well-being, 
enriched experience beyond the academic 
curriculum, and seamless interaction  
with different learning channels (physical  
and virtual).

Shareholders
Shareholder value and returns from  
profitable, cash-generative growth with  
a high proportion of recurring revenue  
and progressive dividends.

Employees
Interesting and rewarding careers, with 
the opportunity to work with the leading 
educational institutes across the globe.

Government agencies/ 
education funders
Independent quality assurance services 
supporting the development of top class 
education provision.

Our Values See page 32

Risk Management See page 30

Corporate Responsibility See page 32

How we maximise value creation

Our strategy for profitable growth is outlined on page 8

07

Strategic ReportGovernanceFinancial StatementsOverview 
 
Our strategy

To focus on international education sectors – 
Higher Education, Further Education and Vocational institutions, Schools, 
Government and State bodies, Training Providers, and Employers – and to underpin 
student success through the provision of expertise, software and services. 

Strategic Priorities

Towards the end of 2019, we reviewed our strategic priorities and they remained 
unchanged with the exception of our strategy towards Tribal Edge.  

Increase Annual Recurring Revenue 

We will exploit the market adoption of Software as a 
Service (SaaS) and cloud-based solutions, with the 
continued delivery of SaaS and cloud only solutions.  
This will enable an on-going higher value service provision 
and a smoother income flow from those customers on 
SaaS. The move of existing systems into the cloud is also 
enabling more rapid adoption of value-add solutions on  
the Tribal Edge platform. 

Deliver a cloud-native student 
information ecosystem 

Tribal Edge is a cloud-based Student Information System (SIS) 
platform developed from a student centric perspective that 
will empower institutions to enhance the student experience 
and improve student success. Tribal Edge will enable Tribal to 
offer a portfolio of solutions to the education sector, either 
developed by Tribal or by Tribal partners. 

The Tribal Edge platform will focus on creating the underlying 
interfaces, data structures and embedded analytics that 
enable value-add solutions to be added to Tribal’s existing 
SISs, including SITS:Vision, Callista and ebs. This enables 
our customers to gradually upgrade their systems, gaining 
value with each solution they take. The customer journey will 
allow them to transform their business processes as well as 
their systems infrastructure, leading to a more efficient and 
functional Student Information System.

Our strategic priority is to grow the adoption of functionality 
based on the Tribal Edge platform, whilst continuing 
to broaden the portfolio of value-add and student 
management solutions available.

Key measures

Key measures

Customer adoption of new value-add and core solutions. 
Measured in live sites. 

Annual Recurring Revenue; percentage of revenue annual 
recurring.

Progress in 2019

Progress has been made with the Tribal Edge platform and 
this was deployed into live environments at the end of 2019 
for User Acceptance Testing (UAT) with several customers. 
A new core Submissions solution was delivered as part of 
this and is expected to go live in May 2020, meeting the 
needs of the Australian HE market. The development of a 
new Admissions solution is also progressing well with Early 
Adopter customers able to take this later in 2020.

The acquisition of Crimson Consultants provided 
several new value-add solutions, including Marketing & 
Recruitment, Business Engagement, Alumni Management, 
and Student Welfare and Support. These integrate with our 
existing student information systems and will form part of 
our Tribal Edge portfolio. 

Progress in 2019
We adopted a public-cloud first strategy in 2019, 
supported by our comprehensive partnerships with AWS, 
Microsoft Azure and Rackspace. New business sales are 
predominantly cloud-based and the number of on-premise 
customers looking to transition to the cloud is increasing – 
all of which improves our annual recurring revenue. 

Since 2017, the incremental cloud services revenue as well 
as the support and maintenance fees are included when 
calculating Annual Recurring Revenue. 

Annual Recurring Revenue increased by 7.1% to £42.3m 
(2018: £39.5m), which included £6.5m for cloud services 
(2018: £5.7m) and represented 52% of revenue from 
continuing operations. 

08

Tribal Group plc Annual Report and Accounts 2019 
Strategic Priorities

“ We see how technology is the backbone of adult learning 

today and we are excited to see opportunities arise for our 
learners from our partnership with Tribal.” 

  North Yorkshire County Council, UK

While the priorities remain broadly similar,  
the changes bring greater clarity to the business.

Grow market share in established and 
new territories 

We have a four-pronged growth strategy: 

•  Product penetration – with cross-selling and upselling 
opportunities for our large installed base of customers 
across both systems and services; 

•  Market penetration – ensuring a pro-active approach  
to new business in existing territories, and selling  
add-on solutions to sites without a Tribal Student 
Management System; 

•  Geographical expansion – continuing our international 

sales development in regions such as Middle East, US and 
Malaysia, while reviewing additional target geographies 
particularly in APAC; 

•  Mergers and acquisitions – that broadens our value-
added SaaS solutions offering as part of Tribal Edge. 

Drive improved margin  

With a clear focus on operational efficiency and managing 
our overall cost base against the anticipated revenue, 
we will continue to improve upon our margins. A series of 
business process improvements have been established 
to improve our sales and delivery capability, standardising 
practices across the Group and ensuring faster time to 
revenue. Continued margin improvement will ultimately 
increase value to shareholders. 

Key measures

Key measures

Committed Income (Backlog).

Adjusted Operating Profit Margin.

Progress in 2019
Our efforts continue to yield improved performance and we 
achieved a margin of 14.9% (2018: 13.5%). 

Progress in 2019
We have continued to grow business in Malaysia and in 
April, hosted our first conference in region - Empowering 
Education Malaysia with over 140 attendees. We continue 
to win new customers in existing markets, such as the 
Health Education and Training Institute (HETI), Australia; 
Fruition Horticulture, New Zealand; Louisiana Dept. of 
Education, US; and Dyson Institute of Engineering and 
Technology, UK.

The acquisition of Crimson Consultants has broadened our 
portfolio and customer base, and given us new value-add 
solutions to take to the worldwide market.

Committed Income (Backlog) increased 9.9% to £133.6m 
(2018: £121.6m). 

09

Strategic ReportGovernanceFinancial StatementsOverview  
Case Study

Burnley College

Burnley College has been using Tribal’s 
Student Information System – ebs –  
for over 18 years. 

The college has found that Tribal technology has enabled 
them to streamline their student data and funding streams, 
and is now crucial to the student journey.

“ ebs is built specifically for further 

education use which helps us to provide 
an efficient and effective service to 
our staff and students. It allows rules 
to be applied which match funding 
requirements of the relevant bodies.  
The use of custom tables allows us  
to customise the solution for our 
business needs.

  We look at how we use Tribal products 
and new technology to ensure that we 
are constantly striving to achieve the 
best. We ensure we are as efficient  
and effective as possible and that we 
provide the best possible service and 
systems to our staff, learners and 
prospective customers.” 

  Phillip Glass,  

Software Development Manager at Burnley College

10

Tribal Group plc Annual Report and Accounts 201911

Strategic ReportGovernanceFinancial StatementsOverviewQuestion Time with Mark Pickett, CEO

Mark Pickett joined Tribal in July 2016 as CFO, became Acting CEO in 
September 2018 before being appointed CEO in March 2019. 
Mark’s ambition was to build on the success of the previous three years and to drive Tribal 
forward. We talk to Mark about Tribal’s strategy, the major acquisition in 2019 and where he is 
now leading the Company. 

Q

How would you describe 
your last 12 months in 
Tribal?

Interesting, productive, focused.

I took on the role of Acting CEO in 
unfortunate circumstances, and during my 
first few months, the priority was to keep 
Tribal moving forward and to ensure we hit 
our numbers for 2018, which of course 
we did. Throughout 2019 I was able to get 
much more involved in all aspects of the 
business and quickly recognised we needed 
to create a clear vision to move us forward. 
I instigated a series of reviews which 
culminated in a revised strategy for Tribal, 
with a focus on value-add solutions into a 
broader Student Information Systems (SIS) 
ecosystem, delivered using our new cloud-
native SIS platform, Tribal Edge.

During 2019 I was pleased to complete 
our first major acquisition to accelerate 
those strategic priorities - Crimson 
Consultants. The integration of Crimson 
has gone well, and they are very much 
a part of Tribal and a crucial part of our 
bigger picture.

Q

You completed Tribal’s first 
significant business acquisition 
in quite a few years, can you tell 
us more?

Crimson Consultants were a pure-play 
Microsoft Dynamics vendor, developing 
IP-based solutions for the UK Higher 
and Further Education market. They had 
over 60 customers, including over 30 
universities – so a perfect fit with our 
market. Crimson had been capitalising 
on the education market trend to adopt 
CRM to increase student recruitment 
and drive competitive advantage through 
improved student experience – hot 
topics for our worldwide customer base 
in both HE and FE. 

The addition of Crimson has immediately 
filled out our value-add solutions offerings 
and a substantial source of future SaaS 
revenue for us. We are working to fully 
integrate these Dynamics solutions with 
the Tribal Edge platform, but are already 
able to take these to our customers 
with our existing student systems. The 
acquisition enables us to take a growing 
share of wallet in our current customers 
and also allows us to target prospects 
that do not have Tribal systems.

The acquisition of Crimson has 
accelerated our strategic vision of a broad 
portfolio of value-add solutions, delivered 
through a cloud-native SIS platform. It 
also reduces the product investment cost 
required to develop this functionality; 
however, we will continue to invest in this 
new area of business to ensure we drive 
increased sales.

Q

What new initiatives have 
you introduced in the last 
12-18 months?

Since becoming CEO, I was keen to get 
a sharper focus in our business, with 
clear accountability and responsibility. I 
was also conscious that we needed to 
maintain and improve Tribal’s business 
performance – so my approach was to 
review the details and make gradual 
changes rather than any significant 
revolution that may have set us back.

Initially, I moved several centralised 
functions, like support, into the lines of 
business to ensure closer alignment with 
customers and our business needs. In 
product development, we appointed Mike 
Cope as our CTO with overall responsibility 
for product development and our cloud 
services and infrastructure. Given his 
previous role of CIO at University College 
London, he brings excellent domain 
experience that will be vital as we look to 
help all our customers on their journey to the 
cloud. I also moved product management 
to be part of the broader remit of Marketing 
under Mike Beech, to give us a clear focus 
on go-to-market strategy and ensuring what 
we were developing was highly saleable. 
At the start of 2020, I appointed Mark 
Wilson as Chief Operating Officer with full 
customer responsibility from a revenue and 
sales perspective in addition to his existing 
responsibilities for support and services  
in EMEA.

Finally, I have ensured a complete review of 
our strategy to ensure that we were heading 
in the right direction. As with the changes 
in organisation structure, I was keen to 
have clarity and to ensure we were making 
the right investments. The review was a 
productive exercise, has pulled together 
the various strands in the business and 
given a sharp focus for our SIS business. We 
have also moved to a public cloud strategy, 
embracing our existing partners AWS, 
Rackspace and Microsoft Azure, the latter 
being our exclusive partner for Tribal Edge. 

12

Tribal Group plc Annual Report and Accounts 2019“ It’s a massive milestone for our institute and 

I’m looking forward to seeing our next cohort of 
students using the portal to enrol very soon.”

  Toi Ohomai Institute of Technology, New Zealand

Q

Can you tell us more about 
Tribal’s revised strategy?

Our strategic goal to deliver a world-
class, cloud-native Student Information 
System remains unchanged. Our approach, 
however, has evolved and we now have 
more emphasis on value-add solutions and 
working with the right partners. Our Tribal 
Edge platform is extensive and deployed 
in the UK and Australia. While there will be 
more to add to this, such as orchestration, 
the Tribal Edge platform is already able to 
support institutions’ journey to the cloud. 

In terms of value-add solutions, we will also 
continue to look for acquisitions that add 
significantly to our portfolio, just like Crimson. 
We have been conducting an extensive 
market analysis to understand the gaps in 
what we offer as well as where the most 
attractive market opportunities lie. 

We have also reworked our plans 
towards migrating customers and have 
a simple three-step model. Step one is 
a customer’s current position, and quite 
typically on-premise. 

Step two involves using templates 
to standardise around industry best 
practice, and providing an open API 
framework that would work on existing 
systems, like SITS, as well as Edge. This 
step also enables a smooth transition to 
the public cloud. For our Higher Education 
customers using SITS, we refer to this 
step as SITS-TE. 

The third step is adopting the Tribal Edge 
platform and the value-add solutions  
we can offer ourselves and through 
partners. This is an extended step as a 
customer can take as many, or as few,  
of our solutions as they need. Each 
solution implemented delivers value to  
the institution giving an immediate return 
on investment. 

Having revised our strategy, I am also 
ensuring that all development and 
investment aligns with delivering this  

broad portfolio on Tribal Edge. For example, 
we now design all template work to allow 
that smooth transition from step one to 
step three, supporting the adoption of 
Tribal Edge solutions. 

Given that update, how is 
Tribal Edge progressing?

Q

We had good take-up of our initial value-
add solutions, such as our student-
focused mobile app, Engage, which now 
has over 20 education institutions using 
it. We also embarked on two significant 
developments in 2019 - Submissions for 
the Australian market, and Admissions, 
a core part of the Student Information 
System. Both developments have gone 
well, and we had a production version 
of Submissions ready in February 2020 
ready for first submissions in April 2020. 
We have all of our Higher Education 
customers in Australia using Submissions, 
and most were involved in extensive user 
acceptance testing. 

Admissions is nearing completion, and 
we plan to allow our customers “early 
access” to the SaaS solution in the next 
few months. We are planning on five early 
adopters for the end of 2020. All of this 
is cloud-native, created on the Tribal Edge 
platform operating in the Microsoft Azure 
public cloud in both the UK and Australia. 

As mentioned earlier, the acquisition of 
Crimson has also expanded our value-add 
solution portfolio. We are now able  
to offer Marketing and Student 
Recruitment; Business Engagement; 
Student Welfare and Support; and Alumni 
Management; as well as other Dynamics 
CRM-based accelerators. 

We have also developed initial business 
process templates for our SITS customers 
to help with their transformative journey  
to the cloud. These are expanding to  
cover all functionality, but we have 
completed plenty to allow customers  
to begin that process.

Q

What has encouraged  
you about Tribal since 
becoming CEO?

Tribal has long had highly knowledgeable and 
skilled people who have developed excellent 
customer relationships. What has been 
so encouraging in the last 12-18 months 
is the willingness of staff to adapt and 
push forward. In the last few years, there 
have been substantial changes, and much 
needed given where the business had been. 
During this, everyone has continued to work 
hard, deliver what is right for the customer 
and us as a business. I think the new clarity 
of direction we have brought in the last 
few months will help us all focus on the key 
areas we need to deliver.

Q

What can we  
expect in 2020?

Delivering Admissions and getting our first 
five early adopter customers in the UK is a 
big focus for 2020. We are also engaging 
with all of our current Higher Education 
customers worldwide to plan their journeys 
and potential timelines - all at a pace that 
meets their institution’s needs. 

We will be continuing to promote and grow 
our Dynamics business. Having invested 
in the go-to-market side of this in 2019, 
we will continue to market and sell these 
new value-add solutions, including to our 
customers and prospects in APAC. 

Our acquisition strategy continues, 
although we will be selective on companies 
to engage. A similar analysis will also help 
us with choosing partners that integrate 
into our SIS ecosystem. Any partner or 
acquisition needs to deliver value to our 
customers and be a good fit with Tribal.

Naturally, we will look to continue our 
business improvements to ensure we meet 
or exceed both the revenue and profit levels 
that analysts are predicting for us. We have 
a clear focus on execution and know that 
sustained success in 2020 is essential for 
our future growth.

13

Strategic ReportGovernanceFinancial StatementsOverviewBusiness review

14

Introduction
It has been a year since I was appointed as CEO at 
Tribal and I am pleased to report that the Group has 
seen continued improvements in its core metrics 
of Annual Recurring Revenue, Adjusted Operating 
Profit and Margin percentages.

Strategically, I have set out our priorities to:

1) 

2) 

3) 

 Continue to drive new sales through our portfolio 
of products in existing and new geographies. 
Our core products, in particular SITS in Higher 
Education and ebs in Further Education, are 
leaders in their markets and continue to secure 
new customers.

 Deliver on the Tribal Edge strategy which 
provides a compelling vision to new and existing 
customers to embrace our next-generation, 
best-of-breed Student Information System 
(SIS) solutions. As a native cloud SIS, it provides 
a competitive differentiator in acquiring new 
customers and protects Tribal’s customer base 
for a generation by providing the most efficient, 
lowest cost route for an existing customer  
to achieve a comprehensive, integrated, 
open-standards SIS which maximise the student 
experience and reduce technical complexity  
and IT cost.

 Support our new and existing customers in 
taking advantage of cloud technologies by 
broadening the portfolio of value-add solutions 
and services offered. This includes building 
a partner programme to offer market leading 
cloud solutions on our Edge platform; targeted 
acquisitions which broaden our Student 
Information System offering and; lowering total 
cost for our customers by providing seamless, 
pre-built integrations. 

Tribal Group plc Annual Report and Accounts 2019These provide additional revenue and 
margin opportunities for Tribal from 
existing customers, particularly in relation 
to improving student experience and 
driving greater cost efficiencies. In line with 
our strategy, Tribal is moving to becoming 
a cloud-only company, and I am pleased 
to report that all our existing products, 
including SITS and ebs, are now already 
available in the public cloud.

In this regard, we are already seeing 
significant customer-led cloud 
opportunities, as institutions increasingly 
look to move their existing systems into 
a Public Cloud environment to reduce 
complexity and lower their internal IT 
spend. Through the critical nature of the 
SMS system, Tribal has a differentiated 
value proposition in providing expert 
support to the whole technology stack, 
from application to infrastructure, which 
enables Tribal to increase its share-of-
wallet from existing customers. This is  
also a significant step on the journey to 
become a cloud-only SaaS based system, 
as these are delivered as annual recurring 
cloud services.

In addition, our successful acquisition of 
Crimson Consultants (now Tribal Dynamics) 
broadened our portfolio of solutions that 
we deliver on the Tribal Edge Platform, 
including, for example, our Marketing, 
Enquiries and Recruitment solutions, which 
integrate seamlessly with the Open Day 
and Admissions solutions. In addition to 
enabling our up-sell and cross-sell strategy 
we will actively seek further acquisitions 
to provide further cloud-based solutions, 
as well as building a partner ecosystem of 
best-of-breed solutions, all pre-integrated 
onto our Edge platform, which maximise 
the value-add for the customer, but 
minimises the total cost. 

We continue to successfully build out 
our next generation, cloud-native Edge 
platform, which will provide a SaaS platform 
at lower total cost for our customers 
but provide increased revenue from the 
customer for the cloud hosting element.  
I am delighted that we have successfully 
rolled out our first module on this platform, 
in early 2020, to our Australian customers. 
Work continues apace, and the next 
modules, for Admissions, will be ready for 
our first customer adoption later in 2020. 
Thereafter, we will see further modules 
being delivered to customers at regular 
intervals. We see significant interest from 
our existing customer base, as it supports 
a Public Cloud strategy at the lowest cost 
for a university.

2019 in summary

Student Information Systems
Student Information Systems performed 
well in the period with results ahead of 
last year. 

We continued to implement our full SITS 
student information system software 
at a number of larger Higher Education 
customers in the UK including The 
University of Sheffield, Hull University, 
The University of Portsmouth, Canterbury 
Christ Church University, St Mary’s 
University Twickenham, Glasgow 
Caledonian University and Ravensbourne 
University London. In Australia and the 
wider APAC region we continued to 
implement full SITS at the University 
of Malaya in Malaysia, together with 
additional work at the University  
of Sydney. 

The overall market for new customers 
in both the UK and APAC softened 
through the year with limited tenders 
coming to market; however, we have 
been successful in converting the 
opportunities that have arisen. Tribal 
secured a new full SITS customer in the 
UK towards the end of the year at the 
University of Northampton following a 
competitive tender process and, just 
after the year end, signed a further 
large new SITS customer with Kaplan 
Australia, a large training provider. We 
also saw our first sale of SITS Accelerate, 
a more standardised templated version 
of SITS, to a smaller training provider in 
Australia. We expect to see more sales 
of this solution, including outside of the 
traditional Higher Education SITS market.

Our Callista student information system 
software, which is used by 11 universities 
in Australia, representing almost 25% 
of Australian universities, continued to 
perform well completing the second year 
of a four-year contract extension. 

We won 11 new customers for our ebs 
software in the UK including Capital City 
Colleges Group, London’s largest further 
education group, and five new Higher 
Education alternate provider including 
Dyson and UCFB (University Campus of 
Football Business), offering the world’s 
first degrees dedicated to the football and 
sports industry. Sales to the vocational 
learning market in both the UK and APAC 
performed well, although the in-year 
revenue was partly reduced by the shift 
to subscription selling and the delivery 
of larger implementations, both of which 
result in revenue being spread over time. 

15

Strategic ReportGovernanceFinancial StatementsOverviewBusiness review continued

Student Information Systems 
continued 

In Australia ebs is used in the New 
South Wales TAFEs (Technical and 
Further Education colleges) at over 130 
campuses and in the Department of 
Education (DoE) schools’ contract. The 
New South Wales (NSW) contract has 
been very successful this year and we 
have delivered a number of solutions 
and upgrades to the software as part of 
their OneTAFE programme which aims to 
bring together the 11 TAFEs onto one 
common platform; this work will continue 
into 2020. However, as previously 
announced, the TAFE NSW contract will 
come to an end in the near future. The 
OneTAFE work is part of the preparation 
for migration of the TAFEs to the new 
provider, although this is not expected to 
conclude for at least two years. The DoE 
schools’ contract is in a steady state, and 
we continue to provide support to around 
2,000 schools.

We provide our SchoolEdge solution to 
a further 1,800 schools in Australia and 
combined with the DoE contract our 
software is used in approximately one 
third of Australian schools. As highlighted 
in previous years, two of the school’s 
dioceses (New South Wales and Victoria) 
which represent about 800 schools will 
migrate away to a new product provider 
over the next 2-3 years. The migration 
is progressing slowly, and we continue 
to see good retention levels with these 
schools. The product is now in a steady 
state and we continue to sell additional 
modules to existing customer, including 
archiving solutions, as well as agreeing 
multi-year deals for support.

In the Work-based Learning market in 
the UK we had a successful year with 
our Maytas solution for apprenticeship 
management with sales to 17 new 
customers including Sopra Steria/
Construction Industry Training Board 
(CITB), Siemens and BMI Healthcare.  

We delivered to Sopra Steria within 
7 months, the largest Maytas 
implementation to date. We have also 
started to see sales to Higher Education 
institutions, a new market sector for 
Maytas, as part of the government’s 
degree apprenticeships programme. 

Our software is used by the British Council 
across 47 countries using a bespoke 
version of Campus. We continue to 
provide support as part of this contract 
and secured a renewal until 2021, 
however the large implementation work 
that benefitted previous years has  
now ended. 

Education Services
Education Services had a good sales year 
winning all five of the major re-tenders 
it competed for with an overall win rate 
across all tenders of 86% and securing 
£29m worth of contracts. The major 
re-tenders won were with the National 
Centre for Excellence in the Teaching of 
Maths (NCETM) in the UK, the New York 
State Education Department inspections 
contract in the US, inspections for the 
Abu Dhabi Department of Education 
and Knowledge (ADEK) in the Middle 
East, Inspection of European Schools 
and benchmarking for the New Zealand 
Tertiary Education Commission (TEC). In 
addition, we won three new states in the 
US for inspections (Louisiana, Utah and 
Washington) and secured a major piece 
of work with a new emirate in the Middle 
East, Sharjah.

The financial performance in Education 
Services was behind last year; although 
we won the large re-tender in Abu Dhabi 
(ADEK), the timing of the inspections work 
was largely delayed by the customer to 
2020 resulting in a reduction to 2019 
revenue. It is noted, however that the UK 
performed very well, benefitting from the 
NCETM and Advanced Maths Support 
Programme (AMSP) contracts. 

Acquisition 
On 10 May 2019, Tribal acquired Crimson 
Consultants (now Tribal Dynamics), the 
UK’s market-leading provider of customer 
relationship management (CRM) based 
solutions to the education market. 
Crimson’s technology provides valuable, 
additional functionality to Tribal Edge. It 
will accelerate its speed to market and 
reduces Tribal’s requirement to develop 
this capability. 

Since acquisition Tribal Dynamics, has 
won a number of new contracts including 
the University of Durham, Northampton 
University and Aberdeen University. There 
is a growing pipeline of opportunities for 
early 2020 in both the UK, Australia and 
the wider APAC region.

2020 outlook
With the new SITS customers at 
University of Northampton, Kaplan and 
the smaller, SITS Accelerate win at HETI 
in Australia, there was a strong start to 
2020. Budgets remain tight and there are 
only a limited number of new customer 
opportunities coming to market; however, 
due to our market leading products we 
have been successful in converting 
those opportunities that have arisen. 
Our growing number of services available 
will enable further cross-sell and up-
sell opportunities and, in addition we 
continue to work on a good pipeline of new 
opportunities, particularly around moving 
our customers into the Public Cloud.

The recent outbreak of Covid-19 is 
of concern; this has the potential to 
significantly impact our business as 
customers will look to delay projects as 
they divert resource to deal with their 
response to the outbreak. The Australian 
universities, in particular, are heavily 
dependent on Chinese students, who 
were unable to commence their university 
semester in February. Institutions will 
also be less likely to make decisions 
regarding new projects, so that could 

16

Tribal Group plc Annual Report and Accounts 2019“ Tribal’s approach to student and teacher 

engagement aligns with the Group’s 
strategy whilst offering strong core MIS 
functionality.”

  Capital City College Group, UK

impact the pipeline of new SITS and 
ebs opportunities as well as Education 
Services, where schools’ inspections, 
benchmarking and surveys are all likely to 
be impacted. Extensive sickness in both 
Tribal’s and our customers’ workforce will 
also limit our ability to complete project 
work and realise revenue. 

Tribal has effective business continuity 
plans to support customers’ systems, 
and we will look to mitigate the impact. 
However, this outbreak will affect Tribal’s 
results this year but, at this stage, due to 
the constantly changing situation globally,  
it is too early to be able to fully quantify 
the impact. 

We will continue to focus on margins by 
driving efficiencies within the organisation 
in 2020. The software lines of business 
will be combined into one division, 
driving functional efficiencies across 
the Group, with single regional teams for 
implementation, cloud delivery, sales and 
management. We will also actively explore 
further offshoring opportunities into our 
Manila Shared Services Centre.

Overall, we have made good progress in 
the year reported and we will continue 
to execute our operational strategy in 
order to deliver sustained value for all 
our stakeholders. We remain confident 
in the medium to long-term; however our 
outlook for the year will be impacted. We 
are monitoring the situation daily and are 
taking immediate corrective actions to 
help mitigate the financial impact as a 
result of Coronavirus. 

Mark Pickett
Chief Executive Officer

17

Strategic ReportGovernanceFinancial StatementsOverviewFinancial review

Results 

£m

Revenue

Student Information Systems

Education Services

Adjusted Operating Profit (EBITA) 1, 2
(Before Central Overheads)

Student Information Systems

Education Services

Adjusted Operating Margin (EBITA) 1, 2
(Before Central Overheads)

Student Information Systems

Education Services

Constant 
Currency 
20184

79.6

57.1

22.5

21.3

16.7

4.6

2019

78.2

58.6

19.6

22.0

17.9

4.0

28.1%

30.6%

20.5%

26.7%

29.2%

20.6%

Change

-1.8%

2.6%

-13.0%

3.1%

7.7%

-13.6%

140bps

140bps

-10bps

Reported
2018

80.1

57.6

22.4

21.5

16.9

4.6

26.8%

29.3%

20.4%

Change

-2.3%

1.7%

-12.6%

2.2%

6.1%

-12.2%

130bps

130bps

10bps

Central Overheads 5

(10.3)

(10.5)

-2.2%

(10.7)

-3.6%

Adjusted Operating Profit (EBITA) 1, 2

Adjusted Operating Margin (EBITA) 1, 2

Adjusted Operating Profit (EBITDA) 1, 3

Adjusted Operating Margin (EBITDA) 1, 3

Statutory (Loss)/Profit before Tax

Statutory (Loss)/Profit after Tax 

11.7

14.9%

15.4

19.6%

(2.9)

(3.0)

10.8

8.2%

10.8

7.9%

13.5%

140bps

13.5%

140bps

14.1

9.1%

14.1

8.9%

17.7%

190bps

17.6%

200bps

4.8

4.1

(160)%

(173)%

4.8

4.1

(160)%

(173)%

Annual Recurring Revenue

42.3

39.1

8.1%

39.5

7.1%

1. 

 Adjusted Operating Profit and Adjusted Operating Margin are in respect of continuing operations and excludes charges reported in “Other items” of £14.4m 
(2018: £5.9m), refer to note 7 in the Financial Statements.

2. 

 EBITA is calculated by taking the Adjusted Operating Profit before the allocation of Central Overheads and excludes Interest, Tax and Amortisation.

3. 

4. 

 EBITDA is calculated by taking the Adjusted Operating Profit after the allocation of Central Overheads and excludes Interest, Tax, Depreciation  
and Amortisation. 

 2018 results adjusted are updated for constant currency - the Group has applied 2019 foreign exchange rates to 2018 results to present a constant 
currency basis, when applied to 2018 results there is a reduction in Revenue of £0.5m, a reduction to Adjusted Operating Profit (before Central Overheads) 
of £0.2m and Adjusted Operating Profit of £nil.

5.  Central Overheads are made up of costs that are not directly attributable to either Student Information Systems or Education Services.

18

Tribal Group plc Annual Report and Accounts 2019Revenue
Revenue in the year was 1.8% lower than 
last year at £78.2m on an adjusted basis 
(2018: £79.6m adjusted for the negative 
impact of foreign exchange of £0.5m; 
£80.1m as reported). 

The Group has chosen to present its 
results in the Financial Review on an 
adjusted basis to give a true reflection of 
year-on-year performance and account for 
the adverse impact of foreign exchange 
movements in the year. Approximately 
39% of Tribal’s income in the year 
was generated outside the UK and is 
therefore subject to foreign exchange 
movement. During 2019, the continued 
strengthening of sterling, particularly 
against the Australian dollar, has impacted 
revenue. Consistent with reporting last 
year, the results for 2018 have been 
adjusted to reflect the foreign exchange 
rates prevailing during 2019 to provide a 
“constant currency” comparative.

Note this presentation disclosed as 
“constant currency” is an alternative 
performance measure and not a statutory 
reporting measure prepared in line with 
International Financial Reporting Standards 
(IFRS) and disclosed as “reported” in the 
Business and Financial Reviews.

Adjusted Operating Profit (EBITDA)
The Adjusted Operating Profit (EBITDA) was 
£15.4m (2018: £14.1m constant currency; 
£14.1m reported). The Adjusted Operating 
Margin (EBITDA) increased to 19.6% (2018: 
17.7% constant currency; 17.6% reported). 
The Adjusted Operating Profit (EBITA) was 
£11.7m (2018: £10.8m constant currency; 
£10.8m reported). The Adjusted Operating 
Margin (EBITA) increased to 14.9% (2018: 
13.5% constant currency; 13.5% reported). 

Tribal previously reported Adjusted 
Operating Profit on an EBITA basis (Earnings 
Before Interest, Tax and Amortisation). 
We have now moved to reporting on an 
EBITDA basis (Earnings Before Interest, 
Tax, Depreciation and Amortisation) at an 
overall Group level to bring the business in 

line with reporting by peer group, and the 
assessments made by market analysts. 
Reporting at segment level will remain on an 
EBITA basis. 

Central Overheads costs fell by £0.2m to 
£10.3m (2018: £10.5m constant currency; 
£10.7m reported). The Group adopted IFRS 
16 “Leases” effective 1 January 2019 as 
a result of this rent charges have been 
replaced by the depreciation on the right-
of-use assets recognised. In 2018 rent of 
£0.8m was included in Central Overheads, 
in 2019 this was replaced by interest and 
depreciation on ROU assets of £1m. The 
Group continues to identify cost saving 
measures and effectively manages its 
cost base. 

Statutory (Loss)/Profit after Tax
The Operating Profit before the costs 
relating to the platform dispute increased 
by 48% to £6.1m (2018: £4.1m). Including 
the platform dispute costs the Statutory 
Operating Loss was £3.0m (2018: profit 
£4.1m). The Statutory (Loss)/Profit before 
Tax decreased to £(3.0)m (2018: Profit 
£4.8m reported).

Annual Recurring Revenue
Annual Recurring Revenue (ARR), 
comprising Support & Maintenance 
Fees and Cloud Services together with 
Subscription License fees where the 
license revenue is received over the 
life of the contract, increased by 8.1% 
to £42.3m (2018: £39.1m constant 
currency: £39.5m reported), representing 
71.8% of Software & Related revenue 
and 53.8% of total Group revenue 
(2018: 63.6% and 45.2% respectively). 
Growth has been generated in both 
Support & Maintenance revenues and 
Cloud revenues, where we continue 
to see increased demand from 
customers. We are also seeing growth 
in recurring license sales, particularly in 
Vocational Learning, where customers 
are purchasing on a subscription (term 
license) basis with license and support 
sold as a bundled offering, rather than as 
perpetual license sales. 

Segmental performance
The Group provides software and non-
software related services to educational 
customers, both public and private. 
These services are managed across two 
lines of business (segments), Software 
Information Systems (SIS) and Education 
Services (ES). The majority of software 
sales are across our core Student 
Information Systems business together 
with a small amount of software sales in 
Education Services, reported under Other.

Student Information Systems (SIS) 
focusses on software related solutions to 
the Higher Education, Further Education, 
Colleges and Employers (referred to in 
Australia as VET), and Schools sectors 
across the main geographic markets being 
the UK, Australia, New Zealand, Malaysia 
and Canada. Products and offerings are 
split between License & Development 
Services, Support & Maintenance, 
Implementation, and Cloud Operations. A 
number of software solutions are provided 
including SITS, SITS Accelerate, ebs and 
Maytas together with the Dynamics 
solutions following the acquisition of 
Crimson Consultants earlier in the year. For 
2019 reporting all of our Data Managed 
Services work is included in SIS, this was 
previously split between SIS and Other, and 
2018 has been updated for comparison.

Education Services (ES) provides 
non-software related solutions globally 
across the same market sectors. The 
core offerings are inspection and review 
services which support the assessment 
of educational delivery, and performance 
benchmarking (formerly known as 
Quality Assurance Solutions (QAS)), 
and student surveys and data analytics 
(previously referred to as i-graduate). This 
segment also covers various non-core 
software businesses including K2 Asset 
Management, Software Solutions and 
Information Matters. These are businesses 
that are mature fully developed solutions 
that operate profitably and continue to  
be supported. 

19

Strategic ReportGovernanceFinancial StatementsOverviewFinancial review continued

Student Information Systems (SIS)

£m

Revenue

License & Development Fees

Support & Maintenance Fees

Implementation Services

Cloud Services

Other Services

Adjusted Operating Profit

Constant 
Currency 
2018

57.1

6.5

31.3

13.5

5.2

0.7

16.7

2019

58.6

6.4

32.6

12.8

6.0

0.8

17.9

Change

2.6%

-1.8%

4.1%

-5.3%

17.2%

22.2%

7.7%

Reported 
2018

Change

57.6

6.5

31.7

13.6

5.2

0.7

16.9

1.7%

-1.8%

2.8%

-5.9%

16.8%

21.2%

6.1%

Adjusted Operating Margin

30.6%

29.2%

140bps

29.3%

130bps

Student Information Systems revenue 
increased by 2.6% to £58.6m (2018: 
£57.1m constant currency; £57.6m 
reported) compared to a decrease in the 
previous year.

universities in the UK, including 50% 
of the Russell Group universities, as 
well as universities in Australia, New 
Zealand, Malaysia, Canada, Southern 
Ireland, Hungary and Malta;

Overall the market for replacement 
student information systems in the 
UK, Australia and wider APAC region 
has slowed with a reduced number 
of opportunities coming to market 
compared to previous years. Tribal has 
been successful in the opportunities 
that have arisen and won a new full 
SITS implementation at the University 
of Northampton at the end of the year 
from a competitor. Since 2016 Tribal has 
displaced over 21 competitive student 
information systems and replaced four 
home grown solutions in universities.

License & Development fees relate 
to the sale of new software licenses as 
well as customer paid enhancements 
(development fees) to previous sales. 
Tribal’s core Student Information 
Systems products include:

•  SITS (Student Information Technology 

System) used by around 50% of 

•  Tribal Dynamics, a suite of customer 
relationship management (CRM)  
based solutions;

•  Callista, a bespoke student 

management system implemented in 
11 Australian universities;

•  ebs (education business system) used 
by colleges and training institutes in 
the UK (including Northern Ireland);

•  Maytas, for training providers and 

apprenticeship providers;

•  Student Engage, a social collaboration 
mobile technology application sold 
across all markets; 

•  School Edge and ebs Schools used by 
around 4,000 schools in Australia.

In addition, non-SIS software sales 
includes K2 (asset management 
software) and Software Solutions 
(bespoke software development). These 
are businesses that operate profitably 
and continue to be supported, although 

there is limited investment in future 
development of the solutions and little 
proactive sales and marketing activity.

License & Development fees revenue 
remained consistent with the previous 
year at £6.4m (2018: £6.5m constant 
currency; £6.5m reported). Under IFRS 
15 license revenue is recognised as 
the software is implemented on a 
percentage complete basis, resulting in 
the revenue from larger implementations 
taking up to four years to recognise. We 
continue to recognise license revenue 
from wins in previous years including 
the five large Higher Education wins in 
the UK from 2018, as well as ongoing 
smaller module sales in the current 
year to existing customers. There have 
been new sales in Further Education 
(FE) although the revenue on these 
sales have been impacted slightly by the 
move to subscription selling where the 
license is bundled with the support and 
maintenance fee which is paid for and 
recognised over the life of the contract, 
rather than upfront. 

20

Tribal Group plc Annual Report and Accounts 2019“ Our students are at the core of everything we do at Backstage Academy 
and we’re passionate about ensuring individuals have the best possible 
experience and opportunities as they study with us – we believe 
partnering with Tribal will help us achieve that.”

  Backstage Academy, UK

Implementation services deliver the 
technical implementation of our software 
products at customer sites, typically 
working alongside customer teams. 
Implementation projects vary in length, 
and range from a small number of days, 
to more than two years for more complex 
projects. Revenues are typically based 
on day rate fees, although we sometimes 
operate under fixed fee contracts for 
defined implementation scopes. Revenue 
was reduced by 5.3% to £12.8m (2018: 
£13.5m constant currency; £13.6m 
reported). In the UK revenue grew by 
31% to £8.6m reflecting the ongoing 
implementations from sales in earlier 
years as well as additional work won in 
year with existing customers. In APAC 
revenue decreased by 43% to £3.7m due 
to the completion of implementations 
from sales in previous year and limited 
new opportunities coming to market to 
provide new work. 

Support & Maintenance fees in the 
period increased by 4.1% to £32.6m (2018: 
£31.3m adjusted; £31.7m reported). 
This reflects the strong retention rates 
in our customer base and their ongoing 
commitment to Tribal solutions. 

Cloud services cover the provision of 
managed IT services and hosting services 
to customers to manage their Tribal 
products either on premise, in a private 
cloud, or in a public cloud. We continue to 
see increasing demand for cloud services 
across all markets. Revenue has grown by 
17.2% to £6.0m (2018: £5.2m constant 
currency; £5.2m reported). 

Other software & related services 
include revenue from the conferences that 
Tribal provides to customers in the Higher 
Education and Further Education sectors, 
and research and development tax credits 
(RDEC) received in the UK in relation to 
product development work undertaken.

In the Higher Education market Tribal 
completed the implementation of full SITS 
at University of Hull, Central European 

University and University of the Arts, 
London. We continue to implement 
full SITS at University of Portsmouth, 
Canterbury Christ Church University, 
the University of Sheffield, Glasgow 
Caledonian University, Ravensbourne 
University and St Mary’s University, 
Twickenham, with most of the projects 
expected to finish over the next couple 
of years. In addition, we have seen a good 
level of sales to existing customers over 
the year to provide new modules and 
additional functionality.

In Asia Pacific, we continue to implement 
full SITS at the University of Malaya, 
however the majority of implementations 
are now completed, and we have moved to 
a steady state with these customers. Our 
Callista business completed the second 
year of a four year renewal and continues 
to perform well with annualised support 
and delivery revenues in excess of £8m 
(AUD15m). We have been developing 
the new TCSI module (Transforming the 
Collection of Student Information) with 
these customers for submitting student 
information to the government. This will 
go-live in early 2020 on the Edge platform. 
There will be additional revenue from this 
module from the Callista group and other 
non-Callista customers in Australia. The 
in-year demand for additional technical 
developments outside the scope of the 
core renewal was lower than previous 
years, mainly due to the customers  
focus on TCSI. 

The demand for Cloud services continued 
to increase with all of the new universities 
won in 2018 elected to have provision 
of their SITS software from the Cloud, 
either a Private Cloud in a data centre or 
the Public Cloud rather than managed On 
Premise by an in-house IT team. 

On 10 May 2019, Tribal Group plc acquired 
Tribal Dynamics, formerly Crimson 
Consultants. The initial cash consideration 
was £6m with a further £4m contingent 
consideration based on meeting an 

annual recurring revenue target. The 
acquisition was financed through existing 
cash resources and the integration 
has been successful since acquisition. 
Tribal Dynamics contributed revenue of 
£1.8m and operating profit of £0.2m to 
the Group for the period between the 
acquisition and balance sheet dates. Had 
the acquisition occurred on 1 January 
2019, the Group’s revenue would have 
increased by £2.7m and its operating 
profit increased by £0.2m, before central 
overheads. Dynamics sales are on a SaaS 
(Software as a Service) basis, together 
with fees for initial implementation work. 
The SaaS revenue has helped improve 
the Group’s Annual Recurring Revenue by 
£0.8m for the year. 

In Further Education/Vocational 
Learning, the Group won two new Further 
Education college contracts, including 
a significant win at Capital City Colleges 
Group, one of the largest college groups in 
the UK. This follows our win in 2018 with 
Colleges Northern Ireland, consolidating 
ebs as the leading Further Education 
student management system in the UK. 
We also signed a large contract with Sopra 
Steria to implement our Maytas product to 
manage the apprenticeship programme for 
the Construction industry Training Board. 
The size of these contracts resulted in 
license revenue being recognised over a 
longer period of time due to the move to 
IFRS revenue recognition. It also had an 
adverse impact compared to the prior year 
where the majority of deals were smaller in 
size and fully recognised in year. In the year 
we have seen an increase in subscription 
type sales, where the license, support and 
cloud services are bundled into one sale 
proposition and recognised over the life 
of the contract. Over 73% of new sales 
across Further Education and Work-based 
learning in the UK were subscription based. 
The overall impact to current year revenue 
of subscription sales on larger deals is 
approximately £0.3m, this will however 
benefit future years.

21

Strategic ReportGovernanceFinancial StatementsOverviewFinancial review continued

We will continue to receive revenue from 
schools prior to their migration and a one-
off following migration and will work with 
the Dioceses to ensure smooth migration. 

The Annual Recurring Revenue in SIS, 
which relates to Support & Maintenance, 
Cloud services and Subscription license/
support sales, increased by almost 6% 
to £38.7m (2018: £36.5m constant 
currency; £36.9m reported) and 
represents 66% of SIS revenue (2018: 
64%). Support and maintenance renewals 
have minimal attrition and the demand for 
cloud services continues to grow.

The Adjusted Operating Profit in Student 
Information Systems increased by 7.7% 
to £17.9m (2018: £16.7m constant 
currency; £16.9m reported) and Adjusted 
Operating Margin increased to 30.6% 
(2018: 29.2% constant currency; 29.3% 
reported). The improvement in both profit 
and margin is driven by increased revenue 
in Support & Maintenance and Cloud 
services which has been delivered off 
a similar cost base to the previous year, 
together with efficiency improvements in 
implementation services.

Student Information Systems (SIS) 
continued 

In the Further Education/Vocational 
Learning sectors in Australia and the 
wider APAC region, we have seen above 
expectation levels of work in certain areas 
of the TAFE market, however as highlighted 
last year there has been a slowdown in the 
wider market as contracts have reached 
maturity and moved into steady state of 
support and maintenance with limited new 
investment – this is the case at the British 
Council which runs a bespoke version 
of Campus across 47 counties, English 
Language Partners in New Zealand (ELPNZ) 
where we completed the first deployment 
of a cloud-based ebs platform in region in 
2018, TAS TAFE and several NZ FE clients. 
The contract to support the 138 TAFEs 
(Technical & Further Education) in New 
South Wales, Australia has been very 
successful in year and we have provided a 
significant amount of new implementation 
work as they move to a single access 
system as part of their OneTAFE project; 
this significant work will continue  
into 2020. 

We have taken the decision to migrate 
the small number of customers on our 
mainstream Campus product, mainly in 
Australia and New Zealand, to our ebs 
solution. We expect this to conclude in 
the first half of 2020 and will no longer 
provide Campus as a solution, with the 
exception of the bespoke British Council 
version; this will help improve future 
margins in this part of the business as we 
only invest in and support one product.

In the Schools sector, we continue to 
support the 2,200 schools in the Student 
Administration and Learning Management 
(SALM) programme in New South Wales, 
Australia. The contract revenues are now 
mainly from support and maintenance, 
with the implementation work from 
previous years now completed.

Our other schools product, SchoolEdge, 
continues to be used by over 1,500 
schools in Australia and continues to 
generate good support and maintenance 
revenues. We completed the 
development of the SchoolEdge solution 
last year and there is no new investment 
in the product outside of limited roadmap 
releases and statutory updates. We 
have seen limited new sales however the 
attrition rate with existing customers has 
been lower than expected at 12%. The 
840 Catholic systemic schools previously 
earmarked for movement onto their own 
student management system platform 
has been progressing slowly, with only 
53 of the 376 CECV schools moving 
to a competitor product now since the 
migration began in 2017. The migration of 
the 468 CeNET schools also continues 
to progress slowly with limited migration 
to the alternative SMS platform since 
the pilot rollout commenced in 2016. We 
will continue to support these schools 
through this elongated transition and have 
also developed an archiving solution to 
help with the migration, this will provide 
additional revenues to Tribal following the 
migration as we continue to support the 
customers with their historic data. The 
migration is expected to take place over 
the next two years to the end of 2020. 

22

Tribal Group plc Annual Report and Accounts 2019“ The introduction of SITS will enable us to save time, 
create a slicker and more integrated experience for  
our students, and make the right data accessible  
to our staff.”

  University of Portsmouth, UK

Education Services (ES)

£m

Revenue

School Inspections & Related Services

Asset management and software solutions

Surveys & Data Analytics

Information Management Services

Technology Services 

Adjusted Operating Profit

Constant 
Currency
2018

22.5

16.5

2.6

2.6

0.5

0.3

4.6

2019

19.6

15.5

2.1

1.8

0.3

–

4.0

Growth

-13.0%

-6.2%

-20.3%

-31.3%

-45.4%

-100.0%

-13.6%

Reported 
2018

22.4

16.4

2.6

2.6

0.5

0.3

4.6

Growth

-12.6%

-5.6%

-20.2%

-31.8%

-45.4%

-100.0%

-12.2%

Adjusted Operating Margin

20.5%

20.6%

-10bps

20.4%

10bps

Education Services revenue decreased 
by 13.0% to £19.6m (2018: £22.5m 
constant currency; £22.4m reported). 

The revenue from School Inspections 
& Related Services decreased by 6.2% 
to £15.5m (2018: £16.5m constant 
currency; £16.4 reported). 

School inspections & related services 
are delivered globally with sales in the 
UK, North America, the Middle East, 
Australia and New Zealand. Inspection 
services are provided to government and 
non-government bodies in the UK, US and 
Middle East. These tend to be multi-year 
contracts with fixed and variable pricing 
elements. Related complementary 
services include training for prospective 
quality assurance inspectors, training 
and software tools for school leaders 
to prepare for inspections, online 
professional development tools for 
teachers to enhance their professional 
development, and other similar offerings.

There was a strong performance in the 
UK, ahead of 2018, as the business 
delivered the NCETM contract (National 
Centre for the Excellence in the Teaching 
of Mathematics), a £9m three year 
contract to help improve mathematics 
teaching in England, and the Advanced 

Maths Support Programme (AMSP), a 
£2.0m 2 year contract in partnership 
with MEI (Mathematics in Education and 
Industry), a national programme designed 
to increase the maths education levels 
of our population and better prepare 
young people for apprenticeships, 
work, and higher education. In addition, 
we provided quality assurance to the 
Department for Education (DfE) for their 
new gold-standard National Professional 
Qualifications (NPQ). The contract 
ensures qualifications are independently 
verified, nationally consistent, and of the 
highest quality across the country.  
The contract has been agreed for an 
initial three-year period, worth up to  
£2m per year.

In the USA, we continued to deliver 
assessments for the New York State 
Education Department contract (NYSED) 
and won a new £10.1m five-year contract 
that runs to 2024. We also won and 
delivered inspections work in three new 
states – Utah, Washington and Louisiana.

In the Middle East, we won work in a 
new emirate, Sharjah, and delivered a 
number of small projects in Bahrain. We 
successfully completed the school’s 
inspections contract in Abu Dhabi with 

ADEK (The Department of Education and 
Knowledge) in the first half of the year 
and won the tender for further school 
inspections work in the second half of 
the year. The majority of the inspections 
were however delayed to the start 
of 2020 resulting in a fall in revenue 
compared to 2018. 

In New Zealand, we secured a one-year 
extension to the benchmarking contract 
with the Tertiary Education Council (TEC). 
Other benchmarking work is run across 
the world and performed consistently 
with the previous year.

The revenue for Surveys & Data 
Analytics fell by 31.3% to £1.8m  
(2018: £2.6m constant currency;  
£2.6m reported). 

Surveys & data analytics, which includes 
benchmarking, provides a range of 
services for managers of universities, 
colleges and schools to assess and 
enhance the quality of education they 
provide and improve their operational 
performance. These services are 
provided globally, the largest product 
being the International Student 
Barometer which is performed  
annually for each of the Northern  
and Southern hemispheres.

23

Strategic ReportGovernanceFinancial StatementsOverviewFinancial review continued

Education Services (ES) continued 

The International Student Barometer 
operates across the Northern and 
Southern hemispheres. The Northern 
hemisphere barometer revenue included 
the 2018/2019 academic year for the 
first half of the year and the 2019/2020 
academic year for the second half of the 
year and was consistent with the previous 
year. The Southern hemisphere barometer 
operates within the Tribal financial year 
and the majority of universities partake on 
a bi-annual basis. 2019 was an “off” year 
resulting in lower revenues. The Group run 
a number of smaller surveys across the 
world and has benefitted from a number of 
new wins including in South East Asia.

The revenue in our information 
management services business, 
Information Matters, fell to £0.3m 
(2018: £0.5m constant currency; £0.5m 
reported) as customers cease their 
requirements or take work in house. 
We continue to see demand for advice 
on General Data Protection Regulation 
(GDPR) compliance. 

Information management services is 
a complementary consultancy service 
providing advice on information and 
records management including  
General Data Protection Regulation 
(GDPR) compliance. 

The revenue from Asset Management 
(K2) and Software Solutions, decreased 
by 20.3% to £2.1m (2018: £2.6m 
constant currency; £2.6m reported) as 
two of the larger customers ceased their 
requirements in the year; this will see a 
further reduction in 2020 as the full year 
effect is reflected. These two businesses 
continue to operate profitably and be 
supported; however, they are non-core 
with limited investment benefits and will 
reduce over time.

24

The Adjusted Operating Profit in Education 
Services decreased by 13.6% to £4.0m 
(2018: £4.6m constant currency; 
£4.6m reported), however the Adjusted 
Operating Margin remained consistent at 
20.5% (2018: 20.6% constant currency; 
20.4% reported). The profit decrease was 
mainly driven by the revenue reductions 
in School Inspections & Related Services 
and Asset Management & Software 
Solutions. The majority of the inspections 
work is delivered by associates as a 
variable cost paid on a project delivery 
basis, this helped to maintain the profit 
and margin. The profit in Surveys and 
Data Analytics improved to £0.6m 
(2018: £0.4m reported; £0.4m reported) 
following significant restructuring of the 
business following its move to new shared 
management and resource sharing as part 
of Education Services.

Product Development

£m 

2019 2018 Change

Product 
Development

Of which 
capitalised

Tribal Edge

Tribal Dynamics

12.3

11.2

9%

6.2

5.9

0.2

4.1

3.7

33%

38%

–

100%

School Edge

–

0.5

(0%)

Of which 
expensed

SITS

ebs

Maytas

SchoolEdge

Tribal Dynamics

Other

Of which 
Amortised

4.7

1.5

1.4

0.2

0.4

0.2

1.0

5.7

1.9

1.7

0.2

0.5

(20%)

(22%)

(15%)

(18%)

(41%)

–

100%

1.4

(48%)

Non-client funded Product Development 
spend was £12.3m, of which £6.2m was 
capitalised (2018: £11.2m spent, £4.1m 
capitalised). The net P&L charge after 
removing capitalised spend decreased 
by 15.0% to £6.2m (2018: £7.1m), and 
£4.8m excluding amortisation (2018: 
£5.7m). We continue to invest in our 
core products, adding new modules 
and additional functionality as well 
as statutory updates. In the year we 
acquired Crimson Consultants adding the 
Dynamics suite of modules, we invested 
£0.2m in these products.

The Group continued to invest in the Tribal 
Edge platform, the next generation, cloud-
based platform for student information 
systems in the Higher Education and 
Further Education & Colleges sectors. 
Capitalised Product Development spend 
increased to £5.9m (2018: £3.7m) as the 
Tribal Edge development team increased 
in size to accelerate the development for 
the release of the first modules in 2020. 

Investment in SchoolEdge, the Group’s 
student information system for schools, 
ceased at the end of 2018 (2017: 
£1.0m) following the completion of 
the development of the core set of 
SchoolEdge modules. 

The Group also undertakes client funded 
product development work in relation to 
the Callista student management system 
on behalf of a group of 11 universities  
in Australia. 

Geographic revenue

Reported 

£m

2019

2018 Change

Revenue

UK

78.2

47.4

80.1

(2.3)%

42.6

11.5%

Asia Pacific

23.5

27.8 (15.2)%

1.4

1.4

2%

Rest of 
world1 

7.2

9.7 (25.7)%

1. 

Including USA, Canada and Middle East.

Tribal Group plc Annual Report and Accounts 2019“ Having integrated technology in place takes a huge 

pressure from our teams and gives us the confidence 
and time to relieve some of the administration that 
comes with being a training provider.”

  Pluss, UK

Tribal’s key geographic markets are the UK 
(61% of total revenue), Asia Pacific including 
Australia, New Zealand and Malaysia (30%); 
and, North America and the rest of the world 
including Middle East (9%).

UK revenues increased 11.5% due to 
significant new customers in both Higher 
Education and Further Education together 
with new contract wins for QAS and 
revenue generated from Tribal Dynamics 
since acquisition.

Asia Pacific revenues reduced by 15.2%, 
primarily due to larger implementations 
coming to an end in the year, a limited 
pipeline for new implementations as well 
as reduced sales in the schools market.

Revenue for the Rest of the world reduced 
by 25.7%, due to the conclusion of larger 
QAS contracts in the Middle East and the 
rephasing of ongoing work into 2020. 

Committed Income (Backlog)
The Committed Income (backlog) 
relates to the total value of orders which 
have been signed on or before, but 
not delivered by 31 December 2019. 
This represents the best estimate of 
business expected to be delivered and 
recognised in future periods and includes 
2 years of Support & Maintenance 
revenue. At 31 December 2019 this 
increased to £133.6m (2018: £121.6m 
reported). The majority of the increase 
relates to significant contract wins in 
Education Services.

Annual Recurring Revenue (ARR)

Support

Cloud

Subscription 
License

2019 2018 Change

33.7

32.9

2.46%

6.5

5.7 14.97%

2.1

1.0 120.39%

ARR

42.3

39.5

7.12%

Key Performance Indicators (KPIs) 

Revenue

2019

Reported 
2018

Change

£78.2m

£80.1m

(2.3)%

Adjusted Operating Profit (EBITDA)*

£15.4m

£14.1m

11.4%

Adjusted Operating Margin*

19.6%

17.6%

Annual Recurring Revenue (ARR)

£42.3m

£39.5m

Committed Income (Backlog)

£133.6m

£121.6m

Operating Cash Conversion

Free Cash Flow

Staff Retention

105%

£5.3m

87.9%

132%

£8.8m

89.0%

Revenue/Average FTE

£92.0k

£91.7k

1.4pp

7.1%

9.8%

(27.0)pp

(39.8)%

(1.2)pp

0.3%

* 

 Current year Adjusted Operating Profit and Adjusted Operating Margin are before depreciation. As 
reported last year Adjusted Operating Profit including depreciation, 2019: £11.7m (2018: 10.8m) a 
growth of 7.9% and Adjusted Operating Margin including depreciation, 2019:14.9% (2018: 13.5%).

The Annual Recurring Revenue (ARR) 
includes Support & Maintenance fees 
paid on all software, Cloud hosting 
services, and License sold on a 
subscription basis. The 2018 ARR  
is restated to include License sold  
on a subscription basis. Overall the 
Annual Recurring Revenue total  
increased by 9.9% to £42.3m (2018: 
£38.5m reported).

Operating cash conversion
Operating cash conversion is calculated 
as net cash from operating activities 
after tax as a proportion of adjusted 
operating profit. In 2019, operating  
cash conversion was 105% (2018: 
132% reported).

Free cash flow
Free cash flow is included as a key 
indicator of the cash that is generated 
by the Group and available for further 
investment or distribution. It is calculated 
as net cash from operating activities less 
capital expenditure and less capitalised 
development costs (excluding acquired 
intellectual property). In 2019, free cash 
flow was £5.3m (2018: £8.8m reported).

Headcount and staff retention

Headcount

UK

Asia Pacific

2019 2018 Change

879

585

250

900

581

(2.3)%

0.69%

302 (17.2)%

Rest of world1 

15

17 (11.8)%

Full Time 
Equivalent 
(FTE)

850

873

(2.6)%

1. 

Including USA, Canada and Middle East.

Our overall workforce has decreased by 
2.3% to a total headcount of 879, down 
from 900 at 31 December 2018; this is 
after adding an additional 42 heads from 
the acquisition of Crimson Consultants. 

The total Full Time Equivalent (FTE) 
headcount has decreased by 23 FTEs to 
850 (2018: 873 FTEs). Headcount in the 
UK and Rest of World is consistent with 
prior year, the decrease of 52 heads in 
APAC is driven by the Group’s change of 
focus from the School Edge product to 
the Tribal Edge platform. 

25

Strategic ReportGovernanceFinancial StatementsOverviewFinancial review continued

Headcount and staff retention 
continued
The Revenue per Average FTE metric is 
consistent with prior year at £92.0k for 
2019 (2018: £91.7k). On an operational 
headcount basis (excluding Product 
Development), the revenue per FTE for 
2019 is £104.6k (2018: £100.0k).

We note, though, that despite the extent 
of change within the Group, our staff 
retention has marginally decreased to 
87.9% (2018: 89%).

Items excluded from adjusted 
profit figures
The Group has adopted a policy of disclosing 
separately on the face of its Group income 
statement the effect of any components 
of financial performance considered by the 
Directors to be not directly related to the 
trading business or regarded as exceptional, 
or for which separate disclosure would 
assist in a better understanding of the 
financial performance achieved. A full 
explanation of “Other Items” is included in 
note 7 of the Financial Statements however 
the main items are as follows:

• 

 Employee related share option 
charges 
In 2019, share based payment 
charges (including employer related 
taxes) totalled £1.7m (2018: £2.3m), 
and are excluded from the Adjusted 
operating profit. 

On 7 June 2019, 760,563 nil-cost 
share options were granted to Mark 
Pickett under the terms of the 2010 
LTIP. On 7 June 2019, 2,900,000 
and 16 September 2019, 300,000 
share options were granted to senior 
management under the Company 
share option plan. On 1 November 
2019, 92,778 share options were 
granted Mark Pickett and senior 
management under the Company 
SAYE plan. 

On 18 December 2019 Richard Last 
and Roger McDowell each exercised 
1,702,999 Matching shares.

• 

• 

 Amortisation of IFRS 3 intangibles
The amortisation charge in relation 
to IFRS 3 intangible assets of £1.3m 
(2018: £1.8m) arose from separately 
identifiable assets recognised as 
part of previous acquisitions. The 
assets principally relate to software 
and customer relationships and are 
amortised over their expected life 
which was determined in the year the 
acquisition took place.

 Restructuring and  
associated costs
These costs relate to the 
restructuring of the Group’s 
operations and the charge for the year 
is £0.8m (2018: £1.0m). At the end 
of 2018 the Group announced the 
restructure of the management of 
its i-graduate business in the UK and 
the SchoolEdge development team 
in Asia Pacific, with costs arising in 
2019 mainly due to redundancies. 
There are no restructuring provisions 
recognised as at 31 December 2019.

Net cash and cashflow

£m

Net cash flow from operating activities

Net cash outflow from investing activities

Net cash outflow from financing activities

Net (decrease)/increase in cash & cash equivalents

Cash & cash equivalents at beginning of the year

Cash & cash equivalents at end of period

Less: Effect of foreign exchange rate changes

Net cash & cash equivalents at end of period

2019

12.4

(13.2)

(2.9)

(3.7)

20.0

16.3

0.2

16.5

2018

14.2

(6.2)

(1.9)

6.1

14.1

20.2

(0.2)

20.0

2017

11.1

(5.5)

(0.1)

5.5

8.8

14.3

(0.2)

14.1

Growth

3.1

(0.7)

(1.8)

0.6

5.3

5.9

–

5.9

26

Tribal Group plc Annual Report and Accounts 2019“ Tribal has demonstrated throughout an extensive dialogue 
process and robust tender submission an understanding of 
the key issues that we face at Canterbury Christ Church.” 

  Canterbury Christ Church University, UK

Cash and cash equivalents at 31 December 
2019 were £16.5m (2018: £20.0m). 

Operating cash inflow for the period  
was £12.4m (2018: £14.2m). The working 
capital movement decreased to  
£0.3m (2018: £3.1m), as a result of 
strong cash management including a 
significant reduction in trade debtors  
and trade payables. 

Cash outflow from investing activities 
was £13.2m (2018: £6.2m). The 
Group has seen a decrease in capital 
expenditure primarily due to lower fit out 
costs in 2019, as well as ongoing spend 
on equipment costs (2019: £0.6m; 2018: 
£1.2m). Spend on product development 
increased to £6.3m (2018: £4.2m) in line 
with the Group’s Edge strategy. The Group 
made a payment of £0.5m for deferred 
consideration (2018: £0.8m), this was 
the final payment in respect of the 
intellectual property acquired in 2017. 
The Group made a payment of £5.9m in 
respect of the acquisition of Crimson 
Consultants in May 2019. 

Cash outflow from financing activities 
increased to £2.9m (2018: £1.9m). 
The Group continued the payment 
of dividends in the year with £2.1m 
returned to shareholders. Following the 
adoption of IFRS 16 effective from 1 
January 2019, rent payments previously 
recognised in net operating profit from 
operating activities are now shown as 
payment of lease liabilities within net 
cash outflows from financing activities 
£1.0m. This is offset with the issue of 
shares (£0.2m) to satisfy exercises of 
share-based payment schemes. 

Finance costs and funding 
arrangements
Net finance costs remained consistent 
to £0.1m in the year (2018: £0.1m). 
The Group had a £2m committed 
overdraft facility in the UK and a AUD$2m 
committed overdraft facility in Australia, 

both facilities are committed for a 
12-month period ending September 
2020 and October 2020 respectively.  
At 31 December 2019 both overdrafts 
were available but undrawn.

Shareholders returns 
and dividends
The Board has proposed a full year 
dividend of 1.2p per share (2018: 1.1p 
per share). Following the reinstatement 
of the dividend in 2017, paid by the 
Company in May 2018 and May 2019, the 
Board reaffirms its intention to continue a 
progressive dividend policy, with a single 
dividend payment each year following 
annual results. 

Going concern
Tribal had cash and cash equivalents of 
£16.5m at the end of 2019 plus access 
to an undrawn UK and Australian overdraft 
of £2.0m and $AUD 2.0m respectively. 
On 21 January 2020 the Group entered 
into a 3 year £10m multicurrency 
revolving facility with HSBC with the 
option to extend by a further 2 years. 
The facility was put in place to cover 
general corporate and working capital 
requirements of the Group.

On 13 March 2020 the Group reached  
an agreement to settle the dispute with 
a platform provider for past royalties.  
This includes entering into a new 10 year 
VAR agreement, with effect from  
1 January 2020 thus bringing this matter 
to a close. The expected net settlement, 
including legal fees totals £9.1m.

The Group benefits from strong 
annual recurring revenues and cash 
generation, it also has a significant 
pipeline of committed income. At this 
time we are unable to determine with 
any degree of certainty the impact 
Coronavirus will have on the Group. It is 
Managements expectation, based on 
current circumstances, that there will be 
a material reduction in Education 

Services revenue and License and 
Implementation revenues over the next 
6 months as a result of the temporary 
closure of many education institutions 
globally. We do not expect Support and 
Maintenance and Cloud revenues to be 
affected. As part of this assessment, 
management have included various 
sensitivities to better understand the 
impact to the business, this includes but 
is not limited to, a decrease in revenue, a 
decrease in cash receipts and the impact 
of meeting our covenant requirements 
should we draw down on the available 
facility. Management would also introduce 
cost saving measures to mitigate the 
impact on profit and cash if necessary.
We do though remain positive about the 
medium and longer term prospects for 
the Group.

The Directors, having considered the cash-
flow forecast, and while noting the Group 
has net current liabilities, have performed 
a risk assessment of likely downside 
scenarios and associated mitigating 
actions. Based on this assessment they 
have a reasonable expectation that 
adequate financial resources will continue 
to be available for at least 12 months 
from the date of approval of the financial 
statements. Thus, they continue to adopt 
the going concern basis in preparing the 
financial statements.

Taxation
The corporation tax on continuing 
operations was £2.5m (2018: £1.9m) 
and the adjusted effective tax rate was 
22% (2018: 21%). This includes the 
impact of higher rates of taxation arising 
in overseas jurisdictions. 

As the Group continues to operate in 
international jurisdictions with a higher 
rate of corporation tax, it is anticipated 
that the tax charges on profits in the 
near- to medium-term future is likely to 
be higher than the standard rate of UK 
corporation tax.

27

Strategic ReportGovernanceFinancial StatementsOverviewFinancial review continued

Goodwill and Intangibles
Intangible assets arising on the 
acquisition of Tribal Dynamics are in 
respect of customer relationships 
and contracts £1.6m and software 
£2.7m. Goodwill of £5.9m arising on 
the acquisition of Tribal Dynamics is 
attributable to synergies, the assembled 
workforce, and potential future 
relationships, contracts and software. The 
Group assesses goodwill at least annually 
for impairment, with no factors being 
identified in the current year.

Right of Use asset and  
Lease Liability 
The Group adopted IFRS 16 “Leases” with 
effect from 1 January 2019. This has 
resulted in the Group recognising right-
of-use assets £4.1m and lease liabilities 
£4.2m. For leases previously classified 
as operating leases, under previous 
accounting requirements the Group did 
not recognise related assets or liabilities, 
and instead spread the lease payments on 
a straight-line basis over the lease term.

Share options and share capital
On 7 June 2019 and 16 September 2019, 
respectively 2,600,000 and 300,000 
share options were granted to senior 
management, excluding Mark Pickett. 
On 7 June 2019, 760,563 nil-cost share 
options were granted to Mark Pickett  
as part of his ongoing remuneration.  
On 1 October 2019 the 2019 SAYE 
Scheme was launched in the UK, a total  
of 1,116,879 ordinary shares were 
granted to 176 employees who elected  
to participate.

As at 31 December 2019, there were 
199,579,784 shares issued (2018: 
196,051,181).

Related parties
Transactions with related parties during 
the period are set out in note 32.

Earnings per share (EPS)
Adjusted diluted earnings per share from 
continuing operations before other costs 
and intangible asset impairment charges 
and amortisation, which reflects the 
Group’s underlying trading performance, 
increased by 7% to 4.6p (2018: 4.3p). 

Statutory earnings per share (diluted) 
decreased by 175% to (1.5)p (2018: 2p) 
as a result of the statutory loss made  
in the year of £2.9m (2018: statutory 
profit £4.1m).

Pension obligations
At 31 December 2019, the Group operated 
two defined benefit pension schemes for 
the benefit of certain deferred employees 
of its subsidiaries in the UK. These schemes 
are administered by separate funds that are 
legally separated from the Company. The 
trustees of the pension funds are required 
by law to act in the interest of the funds and 
of all relevant stakeholders in the schemes. 
The trustees of the pension funds are 
responsible for the investment policy with 
regard to the assets of the funds.

Across the pensions schemes, the 
combined deficit calculated under IAS19 
at the end of the year totalled £0.5m 
(2018: deficit of £1.0m), with gross 
assets of £7.7m and gross liabilities 
of £8.3m (2018: £6.8m and £7.8m 
respectively). Total actuarial gains 
recognised in the consolidated statement 
of comprehensive income are £0.5m 
(2018: £0.4m). 

Section 172
Engaging, consulting and action on 
the needs of different stakeholders is 
critical for the development and delivery 
of a culture and strategy that achieves 
long-term success. Tribal undertakes 
meaningful engagement with its 
stakeholder groups to build trust and 
supports the ethos of Section 172 of 

the Companies Act 2006 which sets out 
that the Directors should have regard to 
stakeholder interest when discharging 
their duty to promote the success 
of the Company. The Board always 
strives to act in the best interest of the 
Group and to be fair and balanced in its 
approach to stakeholder management. 
The needs of different stakeholders 
are always considered as well as the 
consequences of any decision in 
the long term and the importance of 
our reputation for high standards of 
business conduct. Please refer to 
pages 56 and 57 for further information 
regarding Section 172.

Risks
Financial risks
The main financial risks the Group faces 
relate to the continued sales of our 
software, where a trading downturn puts 
a strain on the operating cash flow, credit 
risk arising from contractual delays or 
scope changes, fluctuations in interest 
rates, and foreign exchange risk.

Operating cash flow risk
The Group benefits from significant 
annually recurring revenue which is 
received throughout the year. A 12 month 
rolling cash flow forecast is updated on a 
monthly basis to help identify any risk in 
future operating cash flows.

Credit risk
The credit risk arising from contractual 
delays or scope changes is reviewed 
monthly by the PLC Board. The Group 
seeks to reduce the risk credit losses 
arising from non-payment by our 
customers. This risk is closely monitored 
by the Credit & Collections team,  
which form part of Group Finance.  
Tribal incurred no material credit losses 
during 2019. 

28

Tribal Group plc Annual Report and Accounts 2019“ We are happy to be using Tribal technology. The 
addition of Digital Authentication will enable us 
to digitise our processes, reducing time and risk 
associated with audit trails.”

Instep UK Ltd, UK

exit terms agreed. The Group has seen 
fluctuations in exchange rates during the 
Brexit process and any strengthening 
in the value of Sterling would have an 
adverse impact on earnings. There 
are a small number of contracts with 
customers based in the European Union; 
however, the loss of these contracts 
would not have a material impact on  
the Group. The Group also employs a 
number of European Union nationals  
but they do not form a significant part  
of the workforce.

Paul Simpson
Acting Chief Financial Officer

Interest rate risk
At the end of 2019, Tribal had no bank 
loan indebtedness. However, the Group 
is exposed to interest rate risk because 
entities in the Group hold cash and 
cash equivalents at floating interest 
rates. Hedging activities are evaluated 
regularly to align with interest rate 
views and defined risk appetite, and 
forward rate agreements and interest 
swaps may be used, where appropriate, 
to achieve the desired mix of fixed and 
floating rate debt. There are no open 
derivative financial instruments at the 
year end.

Foreign exchange risk
Tribal’s reporting currency is Sterling.  
A number of its subsidiaries have different 
functional currencies, so increases 
and decreases in the value of Sterling 
versus the currency used by the Group’s 
international operations will affect its 
reported results, and the value of assets 
and liabilities on the consolidated balance 
sheet. Tribal’s principal currency exchange 
exposure is to the Australian dollar 
although as at 31 December 2019, the 
Group was also exposed to movements 
in the rates between Sterling and the 
US dollar, United Arab Emirates Dirhams, 
South African Rand, and New Zealand 
dollar. See note 31 for further details.

The Group Finance team oversees the 
management of foreign exchange risk, 
and policies and procedures approved by 
the Board.

Effect of the UK exiting the European 
Union (Brexit)
We do not expect the process of the UK 
exiting the European Union (Brexit) to 
have an adverse impact in the short-term 
demand for student information systems. 
The longer term potential impact remains 
to be seen and is dependent upon the final 

29

Strategic ReportGovernanceFinancial StatementsOverview 
Principal risks and uncertainties

The Group is exposed to a number of risks and uncertainties which could have 
a material impact on the future performance of the Group. The table below 
summarises the key risks that the Directors consider the business faces  
and how the Group seeks to mitigate them.

In addition to these, other risks of a financial nature are addressed in the Business & Financial Review.

Risk area

Cause and Effect

Mitigation

Reputation

Cause: 
Failure to deliver contractual commitments. 
Failure to meet investor expectations.

Contract 
tendering

Effect:
Adverse publicity relating to contract and solution delivery 
with associated reputational damage and financial risk.

Cause:
Poor commercial negotiation and documentation on major 
contracts with customers and suppliers. Failure to adapt to 
local legal framework on international projects. Penetration 
in new markets increases risk of omissions and mistakes.

Effect: 
Contract delivery failure, risk of legal claims or onerous 
financial contract terms.

The Group maintains strong controls to ensure 
successful project delivery. 

The Board engages with investors on a  
regular basis.

The Group maintains a formal Delegation of 
Authority matrix to ensure appropriate visibility 
and approval of all potential contracts.

Project 
delivery

Cause:
Failure to meet project milestones and other contractual 
requirements, customer subject to own internal pressures.

The Group reviews project progress on a 
monthly basis at Executive Management level 
with Board oversight.

Effect: 
Non-payment or application of contractual penalty clauses 
by customers.

Innovation 
and 
technology

Cause:
Increasing emergence and demand for cloud-architected 
solutions for some legacy technology platforms and core 
products. 

The Group is investing in a new Student 
Information Systems product strategy with 
a Cloud Operations (hosting) focus. This is 
continuing to move functionality from existing 
platforms to newer cloud-based applications.

Information 
security

Effect: 
Technically obsolete platform and products.

Cause:
Data loss or system security breach. Increasing regulatory 
data protection and information security requirements 
including health related controls over student 
management data.

Effect: 
Losses of reputation with customers and in market. Risk of 
regulatory penalty.

People

Cause:
Key employees leave the Group.

Effect:
Detrimental effect on customer relationships and 
development pipeline.

The Group operates a Secure Data Centre and 
continues to roll out ISO 27001 certification 
across the business and invest in security 
software and training for all staff. In addition, 
the Group reviewed its obligations in readiness 
for GDPR compliance which came into effect  
in May 2018.

The Group has incentive schemes designed 
to attract, motivate and retain key employees, 
whilst encouraging appropriate behaviours. 
We aim to provide competitive remuneration 
packages for all staff. No sole staff member is 
considered to be a single point of failure.

30

Tribal Group plc Annual Report and Accounts 2019Case Study
Exciting pilot 
project using 
Student Insight

The University of Brighton recently worked 
with Tribal on an exciting pilot project using 
Student Insight, one of the solutions available 
on Tribal Edge. The pilot took 3 years of student 
data from the university and, using Tribal’s new 
predictive analytics software, made predictions 
on the students most at risk and crucially 
helped to identify the factors that most 
indicated student success.

Katie Piatt, the eLearning Services Manager 
at the University of Brighton said “I would 
recommend Tribal’s Student Insight tool 
because of its power to identify patterns and 
factors from years’ worth of data. However 
good your in-house data analysis team is, they 
can’t compare all the data you have seamlessly, 
whereas with Student Insight you can. It is really 
examining all the data you have and pulling up 
themes, patterns and relationships that you 
couldn’t guess. It’s an incredibly powerful way of 
understanding your data in new ways.”

31

Strategic ReportGovernanceFinancial StatementsOverviewCorporate and social responsibility

Tribal empowers educators and we are proud to support an industry that 
changes people’s lives and contributes so much to society. We believe in 
fairness, integrity, and ‘doing the right thing’. This means we treat our people 
well, and that we expect to give something back to the communities where 
we work, through our charitable activities. 

Our values
Tribal brings together highly talented 
people in a creative and collaborative 
environment. We are united through our well 
established values and continually reinforce 
and celebrate. We showcase our people 
demonstrating our values and in 2019 we 
rewarded 282 people globally who had gone 
above and beyond in demonstrating one of 
our values. 

Our values are:

Trustworthy: We value honest discussion, 
we anticipate, listen and respond to 
requirements and we rely on each other

Pioneering: We welcome change, we strive 
to innovate and we aim to meet the needs of 
the ever-evolving education marketplace

Accountable: We take ownership, we keep 
our promises and are focused on delivering 
successful outcomes 

Dedicated: We are committed to our 
customers; work to secure long-term 
partnerships and we collaborate to deliver 
optimum solutions

Our people
Tribal’s capabilities are founded on the 
talent and expertise of our people. Our 
development, retention and recruitment 
strategies at all levels of the business have 
a strong emphasis on diversity.

Our success as a growing international 
business is a tribute to our people’s energy, 
commitment and know-how. We invest in 
our people, providing them with the tools 
and training to support and enable them to 
realise their potential. 

A key tool for Tribal’s people is its bespoke 
competency framework, which underpins 
a range of Career Pathways. Our aim is to 

help our people to understand how they can 
develop in their current role as well as plan 
for their future growth and development. 
It is important to us that our people can 
envisage a long and successful career and 
therefore our investment in structures is as 
much about helping and empowering people 
to take ownership of their careers and to 
navigate a dynamic organisation.

We continue to build on our learning and 
development programmes and have only 
seen demand and investment increase 
in response. In 2019 we ran numerous 
courses in the UK and Australia, including 
business development programmes and 
two key strategic initiatives which have 
centred on the refresh and expansion of 
our Manager Academy, which broadens 
the skills and commercial awareness 
of our leaders and future leaders and 
the development of our Digital Learning 
strategy. All of our people globally now have 
access to a market leading online learning 
platform (e.g. Pluralsight, LinkedIn learning). 
In 2019, our people spent thousands of 
hours engaging in self-directed learning, 
allowing everyone the opportunity to 
develop new skills for their role, and  
also develop new capabilities for  
future opportunities.

As well as focusing on the performance, 
development and success of our existing 
people, a key part of our people strategy 
for 2019 involved investing in early talent 
programmes across the business; bringing 
in new recruits who learn and work in some 
of our key job families including Product 
Development and Customer Support. 
This included between 25 - 30 active or 
completed Apprentices who have secured 
formal qualifications whilst at the same 
time establishing a solid foundation of 
practical work experience from which to 
build their career with us and contribute to 
our ongoing success.

Engaging with people
Tribal operates from a range of offices in the 
UK and around the world. Communication 
among our people is crucial. We use a 
combination of Group-wide updates, 
including webinars, as well as running 
specific local communication sessions. 
We supplement these events by 
communicating on a number of channels 
(email, internal bulletin boards), our corporate 
social media and in our now established bi-
monthly staff news update – Tribal Talk. 

A major initiative continued in the year are 
the Wellbeing days at each and every Tribal 
office. On these days a variety of talks 
and activities were organised to promote 
physical and mental wellbeing, as well as 
being used to highlight numerous benefits 
open to Tribal employees, including the new 
investments in staff health cash plans. All 
events were enthusiastically received, and 
the days will continue through 2020. It is 
encouraging to see that our efforts in this 
area have translated in to positive outcomes 
in our 2019 staff engagement survey, with 
an overall uplift in employee engagement.

Gender Pay Equality
Tribal published its first Gender Pay Gap 
statutory report for our UK employees 
in March 2018, the 2019 report is not 
required to be reported on until 4 April 
2020. Like the vast majority of UK 
companies, it highlighted that we do have 
a gender pay gap, primarily because there 
are more women than men in our lower paid 
roles, and fewer in higher paid ones. 

Tribal continues to strive for equality across 
all groups. In our forthcoming Gender Pay 
Gap report to be published in April, we will 
describe the range of actions and initiatives 
we are taking to proactively work towards 
closing the gender pay gap.

32

Tribal Group plc Annual Report and Accounts 2019Supporting Charities
In 2019 Tribal introduced a Volunteer’s day 
where an employee is enabled to take an 
additional day’s leave to support a charitable 
cause. In many cases, a team or even whole 
office, have taken a day to contribute to a 
local charity. Through the year, Tribal’s teams 
have been engaged in an impressive array of 
charitable causes including: Animal Welfare 
Trust; Gatton Trust; Men’s Health (through 
Movember); Children’s Hospice and the 
Canal and River Trust.

The Strategic Report, comprising the ‘Our business model’, ‘Our strategy’, 
‘Principal risks and uncertainties’, ‘Business review’, ‘Financial review’ and 
‘Corporate and social responsibility’ sections, was approved by the Board of 
Directors on 18 March 2020 and signed on its behalf by:

Richard Last 
Chairman 

Mark Pickett
Chief Executive Officer

CAUTIONARY STATEMENT

This information has been prepared solely to provide information to shareholders to assess how the Directors have performed their duty to promote the 
success of the Group. The Strategic Report contains certain forward-looking statements. These statements are made by the Directors in good faith 
based on the information available to them up to the time of their approval of this report and such statements should be treated with caution due to the 
inherent uncertainties, including both economic and business risk factors, which underlie any such forward-looking statement.

33

Strategic ReportGovernanceFinancial StatementsOverviewBoard of Directors

The Board, has a good blend of backgrounds pertinent to the 
challenges and opportunities Tribal faces. We appointed a new 
Non-Executive Director in early 2020.

Richard Last

Chairman

Mark Pickett
Chief Executive Officer

Appointed
Richard joined the Board in November 2015.

Appointed
Mark joined Tribal and the Board in July 2016.

Experience
He is currently Chairman and Non-Executive 
Director of AIM listed Gamma Communications 
plc and Arcontech Group plc. In addition, Richard 
is Non-Executive Director of Corero Network 
Security plc and Non-Executive Chairman of fully 
listed ITE Group plc. Richard is a Fellow of the 
Institute of Chartered Accountants in England 
and Wales (FCA).

Experience
Previously he was Chief Financial Officer and 
Finance Director, UK of Computer Sciences 
Corp (CSC), a US based global leader in 
technology enabled business solutions and 
services. Mark also spent 18 years in a variety 
of senior finance roles with Oracle across a 
number of geographies, primarily in its software 
businesses.

34

Tribal Group plc Annual Report and Accounts 2019Key to Committee Membership:
  Nomination Committee 
  Audit Committee 
  Remuneration Committee

Roger McDowell

Nigel Halkes

Senior Independent Director

Non-Executive Director

Appointed
Roger joined the Board in November 2015.

Appointed
Nigel joined the Board in January 2020. 

Experience
He is currently serving as Non-Executive 
Chairman of Avingtrans plc and Hargreaves 
Services plc, Non-Executive Director 
of Augean plc, Proteone Sciences plc, 
ThinkSmart plc, British Smaller Companies 
VCT 2 plc and Brand Architekts plc (formerly 
Swallowfield).

Experience
Nigel is a Fellow of the Institute of Chartered 
Accountants in England and Wales (FCA), he 
qualified with EY and had a successful career 
with EY retiring as Managing Partner UK and 
Ireland in 2013. Nigel has pursued a portfolio 
career since 2013 and was a Non-Executive 
Director at FreeAgent Holdings plc, a provider 
of Software-as-a-Service based accounting 
solutions, from its successful 2016 IPO to its 
acquisition by RBS in 2018. Nigel continues 
to take time to develop his non-executive 
leadership skills.

35

Strategic ReportGovernanceFinancial StatementsOverviewExecutive Management Team

Mark Pickett

Paul Simpson

Mike Cope

Mark Wilson

Chief Executive Officer  

Acting Chief Financial 
Officer

Chief Technology Officer

Chief Operating Officer

See biography  
on page 34

Paul joined Tribal in 
December 2016 and was 
appointed as Acting Chief 
Financial Officer in March 
2019. He has worked for a 
variety of listed companies 
in the UK and Australia. 
Paul supported Jelf Group 
plc though a number of 
acquisitions prior to its own 
acquisition and subsequent 
integration into Marsh & 
McLennan companies. Paul 
is a Fellow of the Institute of 
Chartered Accountants in 
England and Wales (FCA).

Mike joined Tribal in 
September 2019 as the 
Chief Technology Officer. 
Formerly Chief Information 
Officer at University College 
London (UCL), Mike is an 
experienced Board level 
leader, with success in leading 
businesses during periods of 
growth. Mike’s previous roles 
saw the delivery of significant 
strategic change programmes 
within the IT sector as well as 
creating an improved customer 
product rating while reducing IT 
operation costs. 

Mark joined Tribal in 
December 2016 as the 
Managing Director for the 
EMEA region. Mark is an 
experienced business leader 
having spent over 20 years 
in national and international 
roles in software and services 
businesses. In that time he has 
enjoyed great success driving 
transformation and helping  
his clients maximise the value 
to their organisations  
of deploying technology 
enabled solutions.

36

Tribal Group plc Annual Report and Accounts 2019 
 
 
Chloe Payne

Director of HR 

Janet Tomlinson

Mike Beech

Peter Croft

Managing Director –  
Education Services

Product Management and 
Marketing Director 

Managing Director –  
APAC Region

Chloe joined Tribal’s HR 
team in 2007 and has 
been part of many notable 
aspects in Tribal’s evolution, 
including the early days of 
our internationalisation. 
Chloe was appointed to lead 
the function globally in April 
2017. Prior to Tribal, Chloe 
worked in the Health sector, 
supporting a large social care 
organisation through a period 
of sustained growth, and at 
Cambridge Assessment where 
she managed their recruitment 
function internationally. 

Janet joined Tribal at the end 
of 2009. Prior to this, Janet 
was Director of Education 
and Children’s Services in 
Oxfordshire. Janet has chaired 
a range of regional partnership 
boards, including Children’s 
Trusts, Safeguarding Boards, 
Education Action Zones and 
Creative Partnerships. She has 
also advised the Government 
on the educational impact 
of migration and on school 
inspection policy. 

Mike joined Tribal in 
March 2016 and heads up 
Tribal’s global marketing 
team. Responsible for the 
strategic development of 
Tribal’s marketing initiatives 
and driving awareness 
of the Group’s portfolio 
of capabilities, Mike has 
the expertise, drive and 
enthusiasm needed to ‘tell  
the Tribal story’ world-wide. 

Peter joined Tribal in 
September 2017 to lead the 
Asia Pacific business with a 
focus on delivering growth 
and benefits-driven customer 
experiences. Peter has over 
20 years’ experience in 
successful leadership of  
IT enterprises in the 
APAC region, and has held 
directorships in Australian,  
UK, US and Malaysian 
technology companies. 

37

Strategic ReportGovernanceFinancial StatementsOverviewCorporate Governance

Tribal is committed to high standards of corporate 
governance and maintaining sound business ethics.

All Directors are required to submit to re-
election each year at the Annual General 
Meeting (AGM) of the Company. 

All the Directors have access to the advice 
and services of the Legal Counsel. Each 
Director is entitled, if necessary, to seek 
independent professional advice at the 
Company’s expense. 

The Board meets at least eight times 
each year with additional meetings when 
circumstances and urgent business 
dictate. At these meetings the Board 
reviews a schedule of reserved matters 
including trading performance, financial 
strength, strategy (including investment 
and acquisition opportunities), risk 
management, controls, compliance, 
reports to shareholders and succession 
management.

The Board plans to evaluate its 
performance and that of its Committees 
through a process of regular dialogue and 
periodic formal Board evaluations.

Delegated Authorities
All other matters not specifically 
reserved to the Board are delegated 
to management in accordance with a 
schedule of Delegated Authorities. These 
delegated authorities cover expenditure, 
agreements, financial matters, 
remuneration and agreements with 
third parties. Management is required to 
report to the Board concerning authority 
exercised and matters which come, or 
may come, within the scope of the Board.

The Directors acknowledge the 
importance of good corporate 
governance and formally adopted the 
principles of the Quoted Companies 
Alliance Code (QCA) on 28 September 
2018, this was reviewed on  
11 November 2019 and reapproved 
by the Board on 18 March 2020. 
Compliance with the code is shown  
on pages 44 to 49.

The PLC Board applies the principles 
of good governance and supports 
a culture of open debate and 
constructive challenge to enable Tribal 
to meet its objectives. In fulfilling their 
responsibilities, the Directors govern 
the Group in the best interest of the 
Company and its shareholders whilst 
having due regard to the interests of 
other stakeholders including customers, 
employees, suppliers and regulators.

The PLC Board
The PLC Board (the Board) is responsible 
for the Company’s systems of corporate 
governance. 

The Non-Executive Directors are Richard 
Last, Roger McDowell and Nigel Halkes, 
all are considered to be independent of 
management and free from any business 
or other relationships that could 
materially interfere with the exercise  
of their independent judgement. The 
Non-Executive Directors meet at least 
once a year without the Executive 
Directors present.

Nigel Halkes was appointed as Non-
Executive Director with effect from 20 
January 2020 and will become Chairman 
of the Audit Committee following the 
AGM in April 2020.

Subsidiary Boards
The Group’s subsidiary companies 
operate a Board of Directors that 
comprises at least one PLC Director  
and senior management of the subsidiary 
as appropriate.

Board Committees
The PLC Board has established three 
Committees to assist with its effective 
operation: the Audit Committee, 
the Remuneration Committee and 
the Nominations Committee. Each 
Committee has responsibility to the 
Board which are outlined in formal Terms 
of Reference that have been approved by 
the Board. The Terms of Reference, which 
are available on the Group’s website 
www.tribalgroup.com, are subject to 
annual review to ensure the Committees 
continue to follow best practice. The 
Chairman of each Committee reports 
to the PLC Board after each Committee 
meeting and minutes are tabled at the 
next PLC Board meeting. 

38

Tribal Group plc Annual Report and Accounts 2019Membership of Board Committees and attendance at Board and Committee meetings during the 12 month period under review 
are as follows:

Number of meetings in period

Meetings attended by members:

Richard Last

Roger McDowell

Mark Pickett

*  By invitation. 

Audit Committee
The Audit Committee is chaired by Roger 
McDowell and comprises Richard Last 
and Nigel Halkes. The Audit Committee 
will be chaired by Nigel Halkes following 
the AGM in April 2020. The Chief 
Executive Officer and representatives 
from finance and our external auditors 
participate in the meeting as non-voting 
observers. The Committee meets three 
times a year.

The Committee oversees the Group’s 
financial reporting and internal controls, 
including their effectiveness and 
risk management processes, and the 
external audit process and has the 
following responsibilities:

•  Considering reports from the auditors 
on the annual and half-yearly financial 
statements;

•  Monitoring the integrity of the 

Group’s financial statements and 

PLC  
Board

Audit 
Committee

Remuneration 
Committee

Nominations 
Committee

14

14

14

14

3

3

3

3*

2

2

2

–

1

1

1

1

auditors. The Audit Committee Chairman 
separately meets with the external 
auditors during the course of the year.

The auditors’ report to the Audit 
Committee on matters including 
independence and non-audit fees on an 
annual basis. The specific audit partner 
changes every five years. The amount 
charged by the external auditors for the 
provision of services during the 12 month 
period under review is set out in Note 6 of 
the financial statements on page 88.

formal announcements relating to  
the Group’s financial performance;

•  Making recommendations to the Board 
on the appointment and remuneration 
of the external auditors;

•  Reviewing the independence  

and objectivity of the external  
auditors and the effectiveness of  
the audit process;

•  Considering reports on the 

effectiveness of the Group’s risk-
management procedures and  
internal controls.

The Committee advises the PLC Board 
on the appointment, independence 
and objectivity of the external auditors 
and on the remuneration for both audit 
and non-audit work. The Committee 
also discusses the nature, scope and 
results of the audit with the external 

39

Strategic ReportGovernanceFinancial StatementsOverviewCorporate Governance continued

Remuneration Committee
The Remuneration Committee is chaired 
by Roger McDowell and includes Richard 
Last. The Committee meets at least 
once a year.

The Committee sets the remuneration 
of the Directors, including basic salary, 
bonuses and other incentive payments 
and awards. It also ratifies policy 
proposals in respect of remuneration of 
senior executives in the Group.

The Remuneration report which details 
the Directors’ remuneration, pension 
entitlements and service contracts, 
including information on Directors’ 
interests, is set out on pages  
51 to 55.

Nominations Committee
The Nominations Committee is chaired 
by Richard Last and includes Roger 
McDowell and Mark Pickett, who provides 
Executive management insight. The 
Committee meets at least once a year.

The Committee deals with appointments 
to the PLC Board, monitors potential 
conflicts of interest and reviews the 
independence of the Non-Executive 
Directors.

The PLC Board also operates the 
following management Boards  
and committees: 

Executive Board
The Executive Board is chaired by Mark 
Pickett. The members of the Executive 
Board are drawn from the heads of the 
business units and other operational 
areas. The Executive Board typically 

meets monthly but the members interact 
frequently in the normal course of their 
roles. The Executive Board oversees 
the Group’s operational and financial 
performance and is responsible for 
day-to-day management decisions in 
line with the Group’s strategy. It also 
considers succession planning and 
talent management. Further matters are 
outlined in the Delegated Authorities. 

Global Governance Committee
The Integrated Governance Committee 
is chaired by the Chief Financial Officer 
and reports to the Chief Executive 
Officer. The Committee meets monthly 
and includes representatives from 
Finance, Information Services, Human 
Resources, Legal, Compliance, Property 
and Procurement. There are separate 
sub-committees for Health & Safety  
and Information Security which  
monitor relevant legislative and 
regulatory requirements.

Internal controls and risk 
management
The Board is responsible for establishing 
and monitoring internal control and risk 
management systems throughout the 
Group and assessing their effectiveness. 
The Board recognises that rigorous 
systems of internal control are critical 
to the Group’s achievement of its 
business objectives and that those 
systems are designed to manage 
rather than eliminate risk of failure 
to achieve business objectives. The 
internal control and risk management 
systems can only provide reasonable, 
not absolute, assurance against material 
misstatement or loss.

Tribal maintains a risk framework that 
contains the key risks faced by the 
Group. The framework includes the 
impact and likelihood of key risks and the 
controls and procedures implemented 
to mitigate them. Risk management is 
embedded within Tribal by:

•  Setting strategic direction,  

including targets;

•  Maintaining a clear authorisation 

framework;

•  Reviewing and approving annual  

plans and budgets;

•  Maintaining documented policies  

and procedures;

•  Regularly reviewing and monitoring the 
Group’s performance in relation to risk 
through monthly Board reports.

The Directors are also responsible for the 
Group’s system of internal control and for 
reviewing its effectiveness.

The Audit Committee reviews the 
Group’s internal financial controls and 
risk management systems and the 
Board reviews the effectiveness of all 
the Group’s internal controls including 
operational and compliance controls and 
risk management systems in effect during 
the period.

To further manage risks faced by the 
Group, the Company attempts to 
ensure that employees fully understand 
the Group’s business strategy and 
objectives. The Group’s communication 
and consultation programme includes 
regular internal briefings by Directors 
to all employees throughout the year. 
Regular meetings are held with staff 
and managers, both to discuss specific 
issues and provide an exchange of 
information. Email communication and 
the Group’s intranet site also provide 
information to employees.

40

Tribal Group plc Annual Report and Accounts 2019The Chairman is also available to discuss 
governance and other matters directly 
with major shareholders. At every Board 
meeting, the Board is provided with the 
latest brokers’ reports and a summary 
of the contents of any meetings with 
shareholders. The Board considers that 
the provision of these documents is 
a practical and efficient way for both 
the Chairman and Senior Independent 
Director to be informed of major 
shareholders’ opinions on governance 
and strategy and to understand any 
shareholder issues and concerns. 

Approved by the Board of Directors on  
18 March 2020.

Richard Last
Chairman

The Group operates a comprehensive 
budgeting system whereby managers 
submit detailed budgets and forecasts, 
which are reviewed and, where 
appropriate, amended by Executive 
Directors prior to submission to the 
Board for approval. Each month, actual 
results are reported against budget and 
distributed to managers and are provided 
to the Board in advance of meetings.

Communication with 
shareholders
The Group reports formally to 
shareholders when its annual and 
half-yearly financial statements are 
published. At the same time, Executive 
Directors present the results to 
institutional investors, analysts and 
the media. Notification of the date of 
the AGM is sent to shareholders at 
least 21 working days in advance of the 
meeting. Details of the AGM are set out 
in the Notice of Meeting. The Directors 
are available at the AGM to answer 
questions, both during the course of 
the meeting, and informally afterwards. 
Contact with major shareholders is 
principally maintained by the Chief 
Executive Officer and the Chief Financial 
Officer, who ensure that their views are 
communicated to the Board as a whole. 

41

Strategic ReportGovernanceFinancial StatementsOverviewQuoted Companies Alliance Code (QCA)

Tribal adheres to the Quoted Companies Alliance Corporate Governance Code 
(QCA Code), revised and published in April 2018. Compliance with the code 
and the activities we undertake to successfully manage the Tribal business 
are detailed below.

Tribal follows the QCA Code’s 10 principles of corporate governance, these are detailed in the table below together with Tribal’s 
practices against the principles.

Deliver Growth

1

2

3

4

Establish a strategy and business model which promote long-term value for shareholders

Seek to understand and meet shareholder needs and expectations

Take into account wider stakeholder and social responsibilities and their implications 
for long-term success

Embed effective risk management, considering both opportunities and threats, 
throughout the organisation

Delivering growth is key to 
Tribal's success. Our strategy, 
business model, stakeholder 
engagement activities and risk 
management all help achieve 
this. 

Maintain a Dynamic Management Framework

5

6

7

8

9

Maintain the Board as a well-functioning, balanced team led by the Chair

Ensure that between them the Directors have the necessary up-to-date experience, 
skills and capabilities

Evaluate Board performance based on clear and relevant objectives, seeking continuous 
improvement

Promote a corporate culture that is based on ethical values and behaviours

Maintain governance structures and processes that are fit for purpose and support  
good decision-making by the Board

Building Trust

10

Communicate how the Company is governed and is performing by maintaining a dialogue 
with shareholders and other relevant stakeholders

Tribal maintains its own 
Dynamic Management 
Framework and has 
experienced Board members.

Building trust with all 
stakeholders is key to the 
successful functioning of  
our business. 

42

Tribal Group plc Annual Report and Accounts 2019Deliver Growth
Tribal’s goal is to be the international, 
market-leading education software and 
services provider, valued by customers, 
employees and shareholders alike.

Overview
Tribal is a world-class, education focused 
company, providing the expertise, 
software and services needed by 
education and business organisations 
worldwide. Everything we do underpins 
the experience and success of our 
customers’ students.

We operate internationally and serve 
hundreds of Higher Education, Further 
Education and Vocational institutions; 
thousands of schools; and many 
Government and State bodies, Training 
Providers and Employers; in over 55 
countries. Tribal employs over 800 
professionals with deep educational 
domain expertise, across our offices in 
the UK, Australia, New Zealand, Canada, 
US, Middle East, Philippines and Malaysia.

Vision & Mission
Our vision is simply: to empower the 
world of education.

Our mission is: to provide the  
expertise, software and services 
required by education and business 
organisations worldwide to underpin 
student success.

We strive to research, develop and 
deliver products, services and solutions 
needed by education institutes across 
the world that support the primary goals 
of educating students, providing optimum 
learning experiences and ultimately, 
delivering successful outcomes. Our 
solutions enable institutes to maintain 
their focus on the quality of learning and 
development offered to their students. 

Our Key Strengths
•  Extensive and long-standing 

customer relationships – we enjoy 
deep and long-term relationships with 
our customers across all education 
sectors.

•  Broad, complementary portfolio 
– we offer a range of world-class 
software and education services: 
market leading Student Information 
Systems that underpin the student 
journey from recruitment to successful 
outcomes; a broad range of education 
services, covering quality assurance, 
peer review, improvement and 
inspections; and a student survey and 
analysis business, which provides the 
leading global benchmarks for student 
experience. 

•  Educational expertise and focus  
– our deep educational domain 
expertise has been developed through 
a long and successful history of 
working with, and focusing on, the 
education market. Our team includes 
many former education practitioners.

• 

International delivery and insight 
– our business operates globally, and 
actively collects and shares leading-
practice and market insight with our 
worldwide customer base.

Our Direction
We are developing a new Student 
Information System, Tribal Edge. This 
combines our rich experience and 
expertise, with feedback from our 
customers as to what they require now 
and in the future. Tribal Edge will initially 
enhance and, in time, replace our existing 
student systems. Tribal Edge will provide 
richer functionality and a platform for 
our customers in Higher and Further 
Education to underpin their management 
and oversight of the student journey, 
from recruitment through to successful 
completion or graduation, and beyond.

Tribal Edge has been designed for 
the Cloud, and with our collaboration 
agreement with Microsoft, will be available 
on the Microsoft Azure cloud platform.

Business Model
Our business model is shown on  
pages 6 and 7. 

Strategic Priorities
Our strategy is to focus globally on 
education sectors – Higher Education, 
Further Education and Vocational 
institutions, Schools, Government and 
State bodies, Training Providers, and 
Employers – to underpin student success 
through the provision of expertise, software 
and services. Our four strategic priorities 
are outlined on pages 8 and 9.

Shareholder Engagement
Tribal proactively engages with its 
shareholders and potential shareholders 
alike. This is through a series of 
mechanisms:

•  Formal announcements – as a 

London Stock Exchange (LSE) AIM 
listed company, we make all statutory 
announcements through the LSE’s 
regulatory news service (RNS). A full 
RNS feed is maintained on our investor 
area (see below). Tribal reports formally 
to shareholders by the publication 
of its annual and half-yearly financial 
statements.

•  Analyst and investor presentations 
– the Executive Directors present 
the half-yearly and annual results to 
institutional investors, analysts and 
the media. The presentations are 
available on the investor section of  
the website. Institution investor  
and analyst presentations after  
half-yearly and annual results have 
been well received. 

43

Strategic ReportGovernanceFinancial StatementsOverviewQuoted Companies Alliance Code (QCA) continued

We run Give As You Earn (GAYE) schemes, 
including the option of Company matched 
contributions, to allow employees to 
contribute to their chosen charities, 
but we now also allow every member 
of staff to take a day's paid leave to 
support a charity of their choice. This has 
been actively promoted and team-wide 
participation has been encouraged. All 
such endeavours are then presented in 
the Company newsletter, Tribal Talk.

In addition, new charity teams are 
being established across the Company, 
representing the major regions we have 
staff based in, with the goal of annually 
selecting a charity to support financially, 
and with the employee charity days.

Risk Management
Our Risk Management Framework applies 
consistently across all Tribal offices and 
regions, and is managed at Operational 
and Corporate levels. Risk management 
activity is overseen by the Chief 
Executive Officer, with the support of the 
Executive Management Team and the 
Head of Governance Services.

Our framework enables us to remain 
vigilant to all known and emerging 
risks and opportunities. Effective risk 
management supports informed decision 
making; enables us to minimise impact 
from unforeseen internal or external 
events; and allows us to fully exploit 
emerging opportunities. 

Deliver Growth continued
Shareholder Engagement continued
•  AGM – Notification of the date of the 
AGM is sent to shareholders at least 
21 working days in advance of the 
meeting. Details are set out in the 
Notice of Meeting. The Directors (and 
the auditor) are available at the AGM 
to answer questions, both during the 
course of the meeting, and informally 
afterwards. All details, including 
previous AGM communications, can be 
found on the Investor Announcements 
and the Investor Documents pages.

•  News releases – in addition to 

• 

• 

statutory announcements, we use RNS 
Reach to present regular business 
news and updates to shareholders. We 
also have a full news service available 
on the Tribal website.

Interactive sessions – Tribal’s 
Executive Directors arrange regular 
(six monthly) face to face sessions 
with any interested shareholders or 
potential shareholders, and are also 
available for updates at any point in the 
year. See contact details below.

Investor focused micro-site – we 
maintain a full section on the main 
Tribal website for investors. This 
includes the Financial Calendar and 
real-time RNS announcements; 
the latest investor documents, 
presentations and reports; share 
information and share dealing 
interactive feeds; this corporate 
governance statement; a full list of 
investor related contacts.

•  LSE Profile – we also maintain a profile 
on the London Stock Exchange Issuer 
services website.

• 

Investor Email – we also manage an 
investor email account for any direct 
queries – investors@tribalgroup.com.

Contact with major shareholders is 
principally maintained by the Executive 
Directors, who ensure that their views are 
communicated to the Board as a whole. 
The Chair is also available to discuss 
governance and other matters directly 
with major shareholders. At every Board 
meeting, the Board is provided with the 
latest brokers’ reports and a summary 
of the contents of any meetings with 
shareholders. The Board considers that 
the provision of these documents is a 
practical and efficient way for both the 
Chair and Senior Independent Director 
to be informed of major shareholders’ 
opinions on governance and strategy 
and to understand any shareholder 
issues and concerns.

If you would like to know more about Tribal 
as a shareholder, or potential shareholder, 
please contact us through our investors 
email address and we will put you in touch 
with one of our Executive Directors.

Wider Stakeholder and Social 
Responsibilities
As well as our shareholders, we regularly 
engage with the wider stakeholder group 
including employees, customers and 
regulators. Our engagement activities and 
ability to build trust, are described here. 

In addition, we take our Corporate Social 
Responsibilities (CSR) seriously and 
encourage a proactive and positive 
attitude towards CSR across the Company. 

Tribal empowers educators and we are 
proud to support an industry that changes 
people’s lives and contributes so much to 
society. We believe in fairness, integrity, 
and ‘doing the right thing’. This means 
we treat our people well, and that we 
expect to give something back to the 
communities where we work, through 
our charitable activities.

44

Tribal Group plc Annual Report and Accounts 2019•  Support and develop our reputation 
as a well governed and trusted 
organisation;

•  Minimise costs and drive efficiencies 

in the way that pervasive risk is 
controlled across the business;

• 

Identify weaknesses in, and 
opportunities to improve our business 
processes.

Risk Registers
At the Operational level, risks are recorded 
and managed within teams or projects 
as required and in line with the Risk 
Management Framework.

At the Corporate level, a risk register is 
held for every line of business, including 
central support functions. These 
registers record risks pertinent to the line 
of business. Above these, there is a single 
central risk register for Group Significant 
risks, which records the top risks to  
the business.

Risk registers are reviewed on a quarterly 
basis which supports the escalation of 
any risks with a high residual impact, or 
potentially pervasive risks, to a higher level 
risk register as appropriate. This process 
is overseen by the Head of Governance 
Services.

Our objectives for risk management  
are to:

• 

Identify, measure, control and report 
on business risk that may undermine 
the achievement of objectives, both 
strategically and operationally, through 
appropriate analysis and assessment 
criteria;

•  Effectively allocate effort and 

resources for the management of key 
and emerging risks;

•  Build an accurate picture at the 

highest level of the key risks facing 
our business, and use this information 
to drive business improvements in a 
considered and coordinated way;

Risk Management Framework

Corporate

Operational

Group  
Significant  
Risks

Lines of Business

Information Security

Quality Management

Project Portfolio

Operational Teams

45

Strategic ReportGovernanceFinancial StatementsOverview 
Quoted Companies Alliance Code (QCA) continued 

Deliver Growth continued 
Risk Appetite continued
The Board determines the amount and 
type of risk that Tribal is willing to take 
on in pursuit of its strategic objectives. 
The Board’s appetite for risk is influenced 
by various key factors including (but 
not limited to) the overall economic, 
regulatory and operational landscape  
in which we operate.

The Executive Management Team and 
Global Risk Manager monitor and advise 
the Board of these key influences which 
enables the Board to adjust the amount 
of risk that Tribal takes on. Risk tolerance 
may, by business choice, differ in different 
parts of the Company.

The Framework defines how risks  
should be handled depending on their 
severity level.

Review and Assurance
Risk registers are updated as and when 
required. A full review is undertaken 
quarterly. The highest rated risks are 
presented to the Board every quarter by 
the CEO. Every six months the Board is 
presented with the detailed risk registers 
for each line of business.

Dynamic Management Framework

Tribal Board

Global  
Governance  
Team

Feedback

Management 
Oversight

Audit  
Committee

Remuneration 
Committee

Nominations 
Committee

Executive 
Management 
Team

Integrated 
Management 
Forum

Subsidiary  
Boards

Policies

Processes

Procedures

Information 
Security  
Forums

Objectives and KPIs

Values

46

Tribal Group plc Annual Report and Accounts 2019Board composition, experience,  
and independence
The PLC Board (the Board) is responsible 
for the Company’s corporate governance 
systems and processes that support 
good decision making.

The Non-Executive Directors, Richard 
Last (Chair)* and Roger McDowell are both 
considered independent of management 
and free from any business or other 
relationships that could materially interfere 
with the exercise of their independent 
judgement. Both own shares in Tribal, 
however this is not considered to alter 
their independent status. 

* 

 On the 1 July 2019, Richard Last returned 
to the position of Non-Executive Chairman 
following the appointment of Mark Pickett as 
Chief Executive Officer on 18 March 2019. 

Director’s Commitment to Tribal
Our Non-Executive Directors have 
committed in their letters of appointment 
to attend all reasonable Board and 
Committee meetings in addition to being 
reasonably available at other times for 
Tribal business. In his temporary role 
as Executive Chairman, Richard Last 
committed to making time available on 
a daily basis to work with the Executive 
Management Team in the day to day 
operations of the Company, which 
evidences a commitment to devote extra 
time to Tribal in the event of a crisis.

The Board meets at least eight times 
each year with additional meetings when 
circumstances and urgent business 
dictate. At each meeting the Board 
reviews a schedule of reserved matters 
including trading performance, financial 
strength, strategy (including investment 
and acquisition opportunities), risk 
management, controls, compliance, 
reports to shareholders and 
succession management.

Board meetings are occasionally 
scheduled to take place at different 
Tribal office locations, to support active 
engagement with the business and 
ensure visibility to the Board of matters 
pertinent to each location.

A summary of Board and Committee 
meetings and attendance can be found 
in the Annual Report.

Board experience, skills and 
capabilities
The Board members and their expertise, 
the roles of the Chair and Chief Executive 
Officer, and the roles of the Committees 
are listed here.

Board Charter
The Board Charter has been approved by 
the Board and details:

•  the overarching roles and 

responsibilities of the Board;

Our Executive Directors have entered 
into employment contracts which require 
them to attend all Board and Committee 
(of which they are a member) meetings.

•  all of the matters which are the 

ultimate responsibility of the Board;

•  the Board’s powers to establish 

Committees;

The Non-Executive Directors meet at 
least once a year without the Executive 
Directors present. All Directors submit 
to re-election each year at the Annual 
General Meeting (AGM) of the Company.

•  Board membership, including guidance 

on Director independence;

•  the role of the Chair;

•  the role of the Chief Executive;

•  the role of the Company Secretary;

•  managing exceptional circumstances;

•  obligation to annually review Board 
performance and the Board Charter.

All other matters not specifically 
reserved to the Board are delegated 
to management in accordance with a 
schedule of delegation of execution, 
financial and negotiation authority 
policy. These delegated authorities 
cover expenditure, agreements, financial 
matters, remuneration, and agreements 
with third parties. Management is 
required to report to the Board concerning 
authority exercised and defer to the Board 
any matters which come, or may come, 
within the scope of the Board.

External Advice
All the Directors have access to the 
advice and services of the Legal Counsel. 
Each Director is entitled, if necessary, to 
seek independent professional advice at 
the Company’s expense.

The Board nor any Committee, have had 
cause to obtain external advice on any 
external matter.

External Board Advisers
The Board has a number of advisors used 
on a regular basis. Their details can be 
found on page 126.

Board Evaluation 
The Tribal Board is reviewed annually, 
with the evaluation process tying in to 
our annual planning cycle. The evaluation 
is initiated by the Chair, who with the 
consensus of the Tribal Board, agrees the 
need and scope of the evaluation, as well 
as whether it is conducted in-house or with 
the help of an independent external expert.

47

Strategic ReportGovernanceFinancial StatementsOverviewQuoted Companies Alliance Code (QCA) continued 

Deliver Growth continued 
Board Evaluation continued
The Board evaluation covers:

•  Board Structure: its composition, 

constitution and diversity and that 
of its Committees, competencies of 
the members, Board and Committee 
charters, frequency of meetings, 
procedures;

•  Dynamics and Functioning of the 
Board: annual Board calendar, 
information availability, interactions 
and communication with CEO and 
senior executives, Board agenda, 
cohesiveness and the quality of 
participation in Board meetings;

•  Business Strategy Governance: 
Board’s role in company strategy;

Outcomes of the Board evaluation are 
documented and an action plan put in 
place as needed. The actions may be 
owned solely by members of the Board or 
may be distributed to Tribal's Executive 
Management team as appropriate. 
Progress of the action plan is then tracked 
within the regular Board meetings.

Corporate culture and ethics
The Executive Management Team sets 
strategic, quality management and 
information security objectives on an 
annual basis (overseen by the Board). 
These objectives are integrated into day 
to day business activity through:

We maintain an internal management 
framework which is in compliance with 
the ISO9001 Standard for Quality 
Management and ISO27001 Standard for 
Information Security.

Our Compliance Training Programme 
is compulsory for all new employees. 
Refresher training is also compulsory 
on a rolling basis over a two-year period. 
Training is updated and delivered following 
introduction of new or changes to 
applicable legislation or regulations.

Topics covered by Tribal’s Compulsory 
Training Programme include:

•  Translation into team and individual 

objectives;

•  Anti-Bribery and Corruption;

•  Equality and Diversity;

•  Policies, procedures and detailed 

•  GDPR Essentials;

•  Financial Reporting Process, Internal 
Audit and Internal Controls: The 
integrity and the robustness of the 
financial and other controls regarding 
abusive related party transactions, 
vigil mechanism and risk management;

•  Monitoring Role: Monitoring of policies, 
strategy implementation and systems;

•  Supporting and advisory roles; 

•  The role of the Chair.

business processes;

•  Structured compliance training 

programme;

•  Operational management structures 

for monitoring and reporting on 
performance of the governance 
framework; 

• 

Integration into individual job 
descriptions, career competencies, 
and performance reviews.

Strategic Leadership 
Pyramid

Vision 
and Mission

Values and  
strategic priorities

Objectives – strategic, quality,  
and information security

Training, policies and business  
processes, KPIs, budgets

Performance monitoring and feedback

48

•  Cyber Security;

•  Risk Assessment;

•  Anti-Money Laundering;

•  Health and Safety; 

•  Whistleblowing.

The Compliance Training Programme 
is actively supported by our senior 
management team, who personally 
undertake all modules. The landing page 
on the Compliance Training Programme 
site includes a statement personally 
drafted by our CEO, emphasising the 
importance of the training and Tribal’s 
commitment to compliance.

All job descriptions define how employees 
are expected to uphold Tribal’s Values and 
are mapped to our career competencies. 
Tribal has defined 40 competencies 
which, when combined, describe the 
behaviours which drive both our individual 
and collective success. Individual 
performance against both the relevant 
competencies and the corporate Values, 

Tribal Group plc Annual Report and Accounts 2019and goal-setting in line with corporate 
objectives, is central to an employee’s 
annual review cycle. 

Our incentive structures are designed to 
encourage ethical conduct in line with our 
Values, and specifically reward cross-
functional collaboration. We operate a 
spot reward scheme, ‘Living the Values’; 
which explicitly recognises demonstration 
of the Values. Annual pay reviews 
are based on individual performance, 
achievement and behaviours.

Tribal operates a comprehensive 
budgeting system whereby managers 
submit detailed budgets and forecasts, 
which are reviewed and, where 
appropriate, amended by Executive 
Directors prior to submission to the 
Board for approval. Each month, actual 
results are reported against budget and 
distributed to managers and are provided 
to the Board in advance of meetings.

Building trust with all our stakeholders is 
key to our success.

Building trust
Supporting Section 172
Tribal undertakes meaningful engagement 
with its stakeholder groups to build trust 
and supports the ethos of Section 172 
of the Companies Act which sets out 
that Directors should have regard to 
stakeholder interest when discharging  
their duty to promote the success of  
the Company.

With our people
Tribal’s Values, the talent and expertise 
of our people, and gender pay equality are 
detailed on page 32. 

Communication
Tribal has a number of offices in the UK 
and around the world. The locations are 
shown on page 3 and detailed on page 
118. Communication among our people 
is crucial and is a fundamental platform 
of our success. We use a combination 

of Group-wide updates, including 
webinars, as well as running specific local 
communication sessions. We supplement 
these by communicating via a number of 
channels (email, internal bulletin boards), 
our corporate social media and in our now 
established bi-monthly staff news update 
– Tribal Talk. We also make extensive use 
of our Office 365 infrastructure with 
corporate news hubs for all main areas; 
active use of Microsoft Teams to cover 
any specific interest areas; and Group-
wide use of Skype for Business for both 
calling and messaging. 

We continue to listen to our people 
and have moved to completing regular 
company-wide engagement survey. The 
results of this gives us a baseline for 
planning further work in 2020 and beyond 
and has ensured we have an engaged and 
motivated team.

Our communication strategies, both 
internal and external, feed the key 
relationships upon which we rely to 
achieve our goals.

With our customers
We have a wide range of mechanisms to 
regularly engage our customers, both to 
inform and also to obtain their feedback 
and input. This includes:

•  Account management;

•  Regular communications – including 
email updates, newsletters, and a 
website that includes news and 
weekly blogs;

•  Customer conference – we hold an 
annual conference, Empower, for all 
customers globally where over 50 
sessions are run to update customers 
on all areas of product and services. 
We showcase our domain knowledge 
and expertise including our insights 
in the future direction of the market. 
It also provides opportunity for 
customers to comment, question  
and provide feedback directly to  
Tribal employees. 

With our suppliers
We rely on our suppliers to ensure 
we continue to operate successfully. 
Tribal aims to build strong business 
relationships with suppliers so it can 
maximise cost efficiencies and enhance 
positive outcomes, this includes its 
contractors and associates.

•  User groups – most product areas 
have their own user groups (our 
customers), either managed by the 
users themselves or supported 
by Tribal, where users can discuss 
products and any concerns or issues;

•  Customer Advisory Board (CAB) – 
we have a formal, strategic advisory 
board for the Tribal Edge solution 
which engages customers globally and 
across education sectors, for review of 
the Tribal Edge plans and roadmap;

•  Additional customer engagements – 
Tribal employees and senior managers 
regularly meet customers for two-way 
discussions on an as needs basis.

Our stakeholders have a track record 
of providing genuine feedback on 
their use of our solutions via the 
above communication methods; 
most commonly from the User 
Groups and CAB. It is common for this 
feedback to be incorporated in our 
product roadmaps.

With our shareholders
Our activities to regularly engage 
shareholders is presented here. This 
ensures an ongoing dialogue between 
shareholders and Tribal.

Website
Tribal's compliance with the QCA 
code and the activities undertaken is 
published on our website at:

www.tribalgroup.com/investors/
governance

49

Strategic ReportGovernanceFinancial StatementsOverviewAudit Committee report

The Audit Committee report details the key activities 
undertaken during the year.

Activities of the Committee 
during the year 
The Committee’s activities have focused 
on the accuracy of financial reporting 
and the related statutory audit; and the 
assessment of internal controls. During 
the year the Committee was involved 
in the reviewing and approving of the 
Annual Report and Accounts for 2018 
and the Half Year Report and Accounts 
for 2019, overseeing the Group's 
adoption of new and revised accounting 
standards, in particular IFRS 16 ‘Leases’, 
continued compliance with the General 
Data Protection Regulations (GDPR) 
and Corporate Criminal Offence Rules 
and overseeing the acquisition and 
subsequent integration of Tribal Dynamics 
Ltd following the acquisition on  
10 May 2019. In addition, the Committee 
reviewed the position of the Group’s 
independent external auditors and 
reappointed BDO LLP at the AGM on  
27 April 2019.

Financial reporting and  
statutory audit 
The Committee has reviewed with both 
management and the external auditors 
the half year and annual financial 
statements, focusing on: 

•  the overall truth and fairness of the 

results and financial position, including 
the clarity of disclosures shown in 
the statements and their compliance 
with statutory and best practice 
requirements; 

•  the appropriateness of the accounting 
policies and practices used in arriving 
at those results;

•  the resolution of management’s 

significant accounting judgements 
or of matters raised by the external 
auditors during the course of their half 
year review and annual statutory audit; 

•  the quality of the Annual Report taken 

as a whole, including disclosures 
on Governance, Strategy, Risks and 
Remuneration, and whether it gives a 
fair and balanced picture of the Group. 

External audit 
The Committee discussed, challenged 
and agreed with the auditors their 
detailed audit plans prepared in advance 
of the full year audit, which set out 
their assessment of key audit risks and 
materiality. The approach to their work on 
the half year results was also discussed 
and agreed. 

Accounting policies, practices 
and judgements 
The selection of appropriate accounting 
policies and practices is the responsibility 
of management, and the Committee 
discussed these with both management 
and the external auditors. Significant 
areas considered by the Committee in 
relation to the 2019 financial statements 
are set out below. 

Going concern
The Group is required to assess its ability 
to trade as a going concern for at least 
12 months from the signing of the annual 
financial statements. The Committee 
reviewed management’s assessment and 
concluded that it remained appropriate to 
continue to adopt the going concern basis 
in preparing the financial statements.

Revenue recognition
The Group’s operations include complex 
software delivery programmes and 
service activities that can require 
judgements to be made in relation 
to the timing of revenue recognition. 
The Committee reviewed the revenue 
recognition judgements taken and it  
was concluded that the judgements  
were appropriate.

Goodwill
The Group is required to test annually 
whether goodwill has suffered any 
impairment and consider whether the 
fixed assets used in the business are 
carried at an appropriate amount. The 
Committee reviewed management’s 
impairment assessment and concluded  
that there was no impairment of  
goodwill or any of the fixed assets  
used in the business. 

Capitalised product  
development costs
The Group’s product development costs 
are capitalised where the expenditure 
meets the criteria of IAS38, and the 
recoverability assessed annually 
against expected future cashflows. The 
Committee reviewed management’s 
capitalisation process and recoverability 
assessment and concluded the 
capitalisation was appropriate. 

Assessment of internal  
financial control 
Management is responsible for putting 
in place internal financial controls over 
financial reporting and to protect the 
business from identified material risks. 
The Committee continues to monitor 
these closely and they are happy they  
are appropriate for the business. 

New accounting standards 
The Committee has continued to be kept 
appraised of progress of the Group’s 
implementation of IFRS 16 (Leases) which 
the Group has implemented effective 
from 1 January 2019.

Approved by the Audit Committee on  
18 March 2020.

Roger McDowell
Chairman, Audit Committee

50

Tribal Group plc Annual Report and Accounts 2019Remuneration report

The Remuneration report details the Group’s remuneration policy 
and the arrangements currently in place for remuneration of both 
Executive and Non-Executive Directors.

Remuneration policy
The full Directors’ remuneration policy is shown below for ease of reference, updated with minor changes. A shareholder vote on the 
remuneration policy is not required except as set out below. The original version of the policy is set out in the 2014 Annual Report, 
which is available on the Group’s website (www.tribalgroup.com). 

The table below details each element of pay and demonstrates how the remuneration policy is linked to overall Group strategy. 

Element of Pay

Salary

Benefits

Pension

Annual Bonus

Long-term 
Incentives

Purpose and 
link to Strategy 

To attract and retain 
high-quality individuals 
with the appropriate skills, 
experience and knowledge, 
while also recognising their 
on-going performance.

Operation including maximum

Performance Criteria

Salaries are reviewed annually or when an individual 
changes position or responsibility. Salaries for the 
current year are set out on page 53.

Assessment of personal and corporate 
performance.

To provide a range of cost-
effective benefits which 
are typical market practice.

The main benefits provided include private medical 
insurance, a death in service benefit of four times 
salary and private fuel.

To provide cost-effective 
long-term retirement 
benefits which are aligned 
with market practice.

Contributions of 10% of salary are paid to Executive 
Directors. An equivalent cash supplement may 
be paid to an individual if the annual or lifetime 
allowance has been met or exceeded.

None.

None.

To incentivise and reward 
for the achievement of 
in-year objectives, which 
are linked to the Group’s 
Adjusted Operating Profit.

To incentivise and reward 
for the achievement of 
long-term performance, 
which is aligned to the 
generation of shareholder 
value.

An annual cash bonus is payable up to a maximum 
of 125% of salary for the Chief Executive Officer, 
subject to the achievement of performance 
targets. In all cases, bonus payments are subject 
to the overriding discretion of the Remuneration 
Committee.

An annual grant of nil-cost options, which vest after 
three years subject to continued service and the 
achievement of performance conditions.

The plan limit for an award in any year is 200% of 
base salary. The normal policy will be to grant 100% 
of base salary to the Chief Executive Officer.

Dividends which accrue on vested awards may be 
paid as cash, or treated as reinvested and paid in 
shares.

The recently implemented Save As You Earn 
Scheme provides all eligible employees with the 
opportunity to acquire shares at a discounted  
share price. 

The Remuneration Committee reviews 
the performance measures.

The Remuneration Committee reviews 
the performance measures and targets 
annually. The Remuneration Committee 
has determined that a target linked 
directly to the Group's adjusted 
operating profit margin is an appropriate 
measure for awards granted in 2019.

None.

All employee 
plans

To encourage broad-based 
employee shareholding in 
the Group.

The Remuneration Committee (the Committee) operates the annual bonus plan and long-term incentive plans according to their 
respective rules, the Listing Rules and HMRC rules where relevant. 

51

Strategic ReportGovernanceFinancial StatementsOverviewRemuneration report continued

Director changes
Mark Pickett was appointed Chief Executive Officer on 18 March 2019 with Richard Last stepping down from his Executive role on  
1 July 2019.

The use of performance measures
Annual bonus targets will include financial measures which reflect the performance of the business and are directly linked  
to the Group’s Adjusted Operating Profit.

Long-term incentive performance measures are chosen to be aligned to long-term shareholder value creation by using  
a share price growth measure.

Directors’ service contracts
Details of service agreements and notice periods are as follows:

Name

Mark Pickett

Richard Last1

Richard Last2

Roger McDowell

Director  
status

Executive

Effective date of 
contract

30 June 2016

Expiry

Ongoing

Notice period for 
both parties

6 months

Non-Executive – Chairman

17 November 2015

2020 AGM

Executive – Chairman

29 August 2018

1 July 2019

–

–

Non-Executive – Senior 
Independent Director

17 November 2015

2020 AGM

3 months

Nigel Halkes

Non-Executive 

20 January 2020

2021 AGM

3 months

1.  Richard Last has no notice period. 

2.  Richard Last was appointed Executive Chairman on 29 August 2018.

Copies of each Director’s service agreement will be available for inspection at the AGM.

Under the terms of their appointment, the Non-Executive Directors have agreed to commit not less than 25 days per annum to their 
roles. If they are required to commit in excess of 25 days per annum, they may be entitled to an additional fee at a suitable pro rata 
rate per day. 

Policy on payments for loss of office
The Committee aims to deal fairly with cases of termination, while attempting to limit compensation. Executives’ service contracts 
provide the Committee with the discretion to make a payment in lieu of notice limited to base salary. The Committee also retains 
the discretion to pay an annual bonus on a departure in certain circumstances. The rules of the long-term incentive plan set out the 
treatment if a participant leaves employment prior to awards vesting. If the participant is considered a good leaver (through death, 
retirement, injury or disability, redundancy, employment being transferred outside the Group, or any other reason the Committee 
decides) then awards would normally vest on the normal vesting date. In the event of a change of control, an award may vest early 
subject to the extent the performance conditions have been achieved and scaled back pro rata for service, although the Committee 
has the discretion to disapply time pro-rating.

Non-Executive Directors have a defined notice period and no compensation or other benefits are payable other than the potential 
share-based incentives in respect of Richard Last and Roger McDowell.

52

Tribal Group plc Annual Report and Accounts 2019Risk
The Committee is cognisant of the need for the remuneration policy to operate within an effective risk management system. The 
Committee reviews the various elements of remuneration on an annual basis, to ensure that they do not encourage any undue risk-
taking by Executive Directors or senior management. When setting performance targets for variable components of remuneration, 
the Committee remains mindful of environmental, social and governance (ESG) issues. The Committee does not believe that the 
current remuneration structure will encourage dysfunctional behaviours or would reward despite a negative ESG event.

Shareholders’ Views
The Committee considers shareholder feedback received at the AGM and during meetings with investors throughout the year, and 
uses these views to help formulate the overall remuneration policy. 

External Board Appointments
It is recognised that external non-executive directorships may be beneficial for both the Company and Executive. At the discretion 
of the Board, Executive Directors are permitted to retain fees received in respect of any such non-executive directorship. 

Non-Executive Director Fees
The fees for the year ending 31 December 2019, which took effect from 1 January 2019 are as follows. These exclude any 
expenses which the Non-Executive Directors may incur in relation to their duties.

Executive Chairman

Non-Executive Chairman

Basic Fee

Senior Independent Director Fee

Committee Chairman Fee*

From  
1 January 
2020

From  
1 January 
2019

Increase / 
(decrease)

–

£200,000

(200,000)

£110,000

£110,000

Nil

£55,100

£40,800

£14,300

–

–

£4,100

£5,100

£(4,100)

£(5,100)

* 

In 2019 the Committee chair fees are in addition, and applies to Audit and Remuneration Committee Chairman only.

INFORMATION SUBJECT TO AUDIT
Remuneration payable for the financial year ending 31 December 2019

Director

Ian Bowles

Mark Pickett

Richard Last

Roger McDowell

Salary

Benefits 1

Bonus 2

SBP 3

Pension

Total 
2019

Total 
2018

–

–

–

–

–

–

1,231,510

270,000

160,000

55,100

2,225

337,500

251,799

12,490

874,014

673,331

–

–

85,150

85,150

24,409

24,409

–

–

269,559

401,093

164,659

321,193

1.  Benefits include private medical insurance and private fuel.

2.  The cost reported in remuneration for the matching shares is equivalent to the nominal value paid to participants as a bonus (see note 7).

3.  The cost reported in remuneration is equivalent to the share-based payment accounting charge incurred in the year including dividends accruing on LTIPs  

and matching shares (see note 7).

53

Strategic ReportGovernanceFinancial StatementsOverview 
Remuneration report continued

Long Term Incentives Plan (LTIP) awards
On 7 June 2019 the Remuneration Committee approved LTIP awards to Mark Pickett. 

Type

Number of  
Shares

Face  
Value1

Performance 
Condition

Performance  
Period

% Vesting  
at threshold

Mark Pickett Nil-Cost Option

760,563

£200,000 
(100% of salary)

Adjusted 
operating profit

Measured over 3 years 
to 21 May 2022

80%

1.   Face value calculated based on share price on 7 June 2019 (71p).

Share Matching Plan 
The Share Matching Plan was approved by shareholders in 2017. The terms of the Share Matching Plan proposed that, on the basis 
that Richard Last and Roger McDowell subscribed for their Non-Executive Director (NED) Subscription Shares, they were offered 
rights to acquire additional Share Matching Plan Shares on the terms of the Share Matching Plan. 

On 3 May 2016, the date of the Group’s listing on AIM, Richard Last and Roger McDowell each subscribed for 2,272,727 NED 
Subscription Shares at 22p each and each was granted nil cost share options over 1,702,998 Matching Plan Shares. The Matching 
Plan Shares are not subject to any performance conditions and will vest in three equal tranches on 1 January 2017, 2018 and 2019. 
In December 2018 the exercise date of the first tranche was extended by 12 months to 1 January 2020, in line with the exercise 
date for the second tranche. The Matching Plan Shares will not vest unless the relevant Director remains a Director and has not 
given notice to terminate his Directorship on the applicable vesting date.

All of these Matching Plan Shares have now vested and both Richard Last and Roger McDowell exercised 1,702,998 shares each on 
18 December 2019.

Share Award Interests

The interests in share options were as follows:

At 1 
January 
2019

611,620

611,621

247,678

251,256

Mark Pickett

LTIP – 30 June 2016

LTIP – 30 June 2016

LTIP – 30 June 2017

LTIP – 22 May 2018

LTIP – 7 June 2019

Granted

Lapsed Exercised

At 31 
December 
2019

Exercise 
Price

Price on 
date of 
grant

Date from 
which 
exercisable

Expiry 
Date

–

–

–

–

–

–

–

–

–

–

–

–

–

–

611,620

611,621

247,678

251,256

760,563

Nil

Nil

Nil

Nil

Nil

32.7p

June 2017  June 2026

32.7p

June 2019 June 2026

83.8p

June 2020 June 2027

79.6p

May 2021 May 2028

71.0p

June 2022 June 2029

–

760,563

The closing share price at 31 December 2019 was 62.0p and during the year ranged from 57.5p to 79.9p. There have been no 
variations to the terms and conditions or performance criteria for share awards during the financial year.

54

Tribal Group plc Annual Report and Accounts 2019INFORMATION NOT AUDITED
Directors’ Shareholdings
The table below sets out the Directors’ current shareholdings as at 31 December 2019. The shareholding guideline for the 
Chief Executive Officer is to hold shares to the value of his base salary within no more than five years of appointment.

Director

Mark Pickett

Richard Last

Roger McDowell

Beneficially 
Owned

–

2,272,727

2,272,727

% of Salary/
Fee held

LTIP 
Options

–

2,482,738

8.81%

2.557%

–

–

Share  
Matching  
Plan Option 

–

1,702,998

1,702,998

Note: % of salary/fees held is calculated by reference to the value of the individual’s shareholding in Tribal valued at the share price on the close of business on 
31 December 2019.

All-Employee Plans
The Committee believes wider employee share ownership can act as an additional retention and motivation vehicle, and therefore 
encouraged participation in the new Save As You Earn (SAYE) Scheme. During the year, eligible employees, including the Executive 
Director, were invited to subscribe for options in the SAYE. The Committee regularly monitors the participation level in the all-
employee arrangements.

Position against dilution limit
The share incentive plans operate in line with the ABI principle, which requires that all commitments must not exceed 10% of the 
issued share capital in any rolling 10 year period. Given the Company’s issued share capital, the number of employees and the level 
of participation in the LTIP, the Committee believe that operating a single 10% in 10 year limit for all share plans remains appropriate. 
The Group’s position against the dilution limit at 31 December 2019 was 6.1%.

Executive Directors external appointments
Executive Directors are permitted to accept an external non-executive position with the Board’s approval. Any fees received in respect 
of these appointments may be retained by the Executive. No such fees were received by the Executive Directors during the year. 

Approved by the Remuneration Committee on 18 March 2020.

Roger McDowell
Chairman, Remuneration Committee 

55

Strategic ReportGovernanceFinancial StatementsOverviewDirectors’ report

The Directors present their report and audited consolidated financial  
statements for the year ended 31 December 2019.

Principal activities
Tribal Group plc is incorporated as a public limited company, 
and is registered in England and Wales with registered number 
4128850. Its registered office is at Kings Orchard, One Queen 
Street, Bristol BS2 0HQ.

The Company acts as a holding company with a number of 
trading subsidiaries that provide education related systems, 
solutions and consultancy services. There was no significant 
change in this activity during the year. The subsidiary 
undertakings of the Company are listed in note 34.

Results and dividends
The loss for the year, after taxation, amounted to £2,866,000 
(2018: profit of £4,147,000). The Directors have declared a full 
year dividend of 1.2p per share for 2019 (2018: 1.1p per share), 
pending approval at the AGM on 27 April 2020.

Long-term financing
The Group has a £2.0m committed overdraft facility in the UK and 
a $2.0m committed overdraft facility in Australia. The UK overdraft 
is committed for a 12 month period ending September 2020 and 
the Australian overdraft committed for a 12 month period ending 
October 2020. At the end of 2019 none of the overdraft facility 
was drawn down. Following a review of the Group’s forecasts 
and projections, the Directors consider the Group is well placed 
to meet its funding requirements for the foreseeable future. 
Information about the use of financial instruments by the Group is 
given in note 31 of the financial statements. On 21 January 2020 
the Group entered into a 3 year £10m multicurrency revolving 
facility with HSBC with the option to extend up to a further  
2 years. The facility was put in place to cover general corporate 
and working capital requirements of the Group.

Acquisition 
On 10 May 2019, Tribal Group plc acquired Crimson Consultants. The 
initial cash consideration was £6m with a further £4m contingent 
consideration based on meeting an annual recurring revenue target. 
The acquisition was financed through existing cash resources and 
the integration has been successful since acquisition.

Section 172
Long-term focus
In order to ensure the continued relevance of Tribal’s strategy, 
discussions on the long-term have formed part of every Board 
meeting. The Extended Leadership Team have quarterly strategy 
sessions to ensure any decisions made support the wider 
strategy of Tribal. The Executive Team present annually to the 
Board a strategic update to ensure wider business decisions are 
in line with Tribal’s long-term strategy.

Stakeholder engagement
Decision-making does not occur in isolation. Constructive, 
transparent and open engagement with all our stakeholders 
outside of the Boardroom forms a critical aspect of Board-level 

activity and is a social responsibility. We continue to provide 
details throughout the Directors’ Report of the stakeholder 
matters that are considered in our decision-making.

We engage with our key stakeholders in many ways and the 
following sections outline how we are interacting with them and 
how they inform strategic decision making:

•  Shareholders – see pages 41, 43 to 44

•  Customers – see page 49

•  Employees – see pages 32, 49 and 57

•  Suppliers – see page 49

Board effectiveness
In respect of our operations as a Board, we continue to reflect 
upon our collective skills and experience and our ability to 
effectively lead Tribal. Through the dedicated work of the 
Nomination Committee, I am very pleased to have welcomed 
Nigel Halkes to the Board, who joined us as non-Executive 
Director during from 20 January 2020. A key mechanism 
to inform our future development plans is the annual Board 
evaluation. We concluded that whilst we continue to operate 
effectively, we continue to recognise areas for improvement.

Dividend
Meeting shareholder dividend expectations is a high priority as it 
supports our overall strategy. Our longer-term plan indicates that 
our progressive dividend policy can be met whilst making the 
investments we need to bring our Tribal Edge product to market. 
This underpins our commitment to a dividend that remunerates 
shareholders over the long-term whilst insuring we have 
adequate financing to meet other stakeholder commitments. 

Environment
The credibility and longevity of any business goes beyond 
pure financial gain; a principle long-embodied and supported 
by Tribal’s strong values-based culture and approach to 
environmental, social and governance issues.

Tribal is part of the Government initiative, Energy Savings 
Opportunity Scheme (ESOS) and completed its Phase 2 
assessment in November 2019. This reviewed Tribal’s energy 
consumption across its UK offices and Tribal is implementing a 
number of energy saving opportunities as identified throughout 
its Global offices. In addition, Tribal undertook a Travel Energy 
Use assessment to identify ways by which to reduce its carbon 
footprint, this includes initiatives such as promotion and 
monitoring of video and teleconference meetings and the use  
of public transport and car sharing options wherever possible.

Risks and uncertainties
The Group’s principal risks and uncertainties are explained in 
the Strategic Report on page 30. Risks of a financial nature are 
addressed in the Business & Financial Review on page 28 and 
29, and note 31 of the financial statements.

56

Tribal Group plc Annual Report and Accounts 2019Directors’ indemnities
The Company has made qualifying third party indemnity provisions 
for the benefit of its Directors, which remain in force at the date of 
this report and throughout the year. Directors’ and officers’ liability 
insurance is provided for all Directors of the Company.

within the Group. Employee interests are considered in full when 
the Board are making key decisions regarding changes to the 
business, such as restructuring, acquisitions and streamlining of 
operating segments, i.e. Education Services. Decisions impacting 
employees interest are communicated in a timely manner.

Directors retiring
The names of the Directors who served during the year and up to 
the date of signing the financial statements are set out on page 
39. All Directors are required to submit to re-election each year 
and will be proposed for re-election at the forthcoming AGM.

The appointment and replacement of Directors is governed 
by the Company’s Articles of Association, the UK Corporate 
Governance Code, the Companies Act 2006 and related 
legislations. The Articles themselves may be amended by 
special resolution of the shareholders.

Directors’ interests in the Company and share capital 
information, including share options, are detailed in the 
Remuneration report on page 54 and 55.

Political and Charitable contributions
During the year, the Group made charitable contributions through 
the Tribal Group Foundation totalling £nil (2018 £43,000). These 
contributions were made to a variety of causes and to both local 
and national charities. The Tribal Group Foundation has now been 
closed. There were no political donations.

Share capital
Details of the authorised and issued share capital are shown 
in note 24 to the financial statements. The Company has one 
class of ordinary shares, which carry no right to fixed income. 
Each share carries the right to one vote at general meetings of 
the Company. During the year, the Company issued 3,528,603 
shares (2018: nil ordinary shares of 5p).

Branches
The Group has overseas branches in Australia, New Zealand, 
South Africa, Abu Dhabi, and Hungary.

Employees
Tribal is a business which is highly dependent on its people. 
We seek to attract, develop and retain high-calibre staff and, 
as a consequence, our customers can be assured that the 
service they receive is among the best available. The Group’s 
commitment to its people is discussed in the Corporate 
responsibility section on page 32.

The Group is an equal opportunities employer and bases all 
decisions on individual ability, regardless of race, religion, 
gender, sexual orientation, age or disability. Applications for 
employment by disabled persons will always be fully considered, 
having regard to their particular aptitudes and abilities. Should 
any employee become disabled, every practical effort is made 
to provide continued employment. Depending on their skills 
and abilities, they enjoy the same career prospects and scope 
for realising their potential as other employees. Appropriate 
training is arranged for disabled employees, including retraining 
for alternative work for those who become disabled, to promote 
their career development within the organisation.

The Board has considered the recommendations made in the 
Davies Report, published in February 2011, entitled ‘Women 
on Boards’ and considers this in all appointments however 
appointments will continue to be made based upon merit.

Research and development
The Group continues to invest in research and development of 
software products, as set out in notes 6 and 15 of the financial 
statements. The investment is predominantly in the Group’s next 
generation cloud-based Student information System, Tribal Edge 
and in a number of new modules to existing software products 
in our APAC region which we expect to contribute to the growth 
of our business. Total research and development expenditure 
increased to £12.3m (2018: £11.2m) of which £6.1m (2018: 
£4.1m) was capitalised.

Post balance sheet events
The Group has signed an agreement to settle the dispute with a 
platform provider for past royalties and a new 10 year agreement 
for royalties due on future sales and renewals. A provision for 
100% of the settlement, including legal fees has been included 
as at 31 December 2019.

On 21 January 2020 the Group entered into a 3 year £10m 
multicurrency revolving facility with HSBC with the option to extend 
by a further 2 years. The facility was put in place to cover general 
corporate and working capital requirements of the Group.

There have been no other significant events since the balance 
sheet date.

The Board takes its responsibilities to employee engagement and 
interests very seriously and ensures any decisions made take into 
consideration the impact on the Groups employees. Employees 
have the opportunity to ask questions regarding all aspects of 
the business during our regular Group-wide update meetings 
with the Group’s Executive Management team. The Group 
recognises the value of its employees and where possible seeks 
to promote internally within the business and aims to empower, 
where appropriate, employees to aid with decision making 

Future development
An indication of likely future developments in the business of the 
Group is included in the Strategic Report.

Annual General Meeting
The Company’s AGM will be held on 27 April 2020. The notice 
convening the AGM and an explanation of the business to be put to 
the meeting are contained in a separate circular to shareholders.

57

Strategic ReportGovernanceFinancial StatementsOverviewDirectors’ report continued

Independent auditors
BDO LLP have expressed their willingness to continue in office as 
auditors and a resolution to re-appoint them will be put to the AGM.

provides the information necessary for shareholders to assess 
the Group and Company’s performance, business model 
and strategy.

Directors’ responsibility statement
The Directors are responsible for preparing the Annual Report 
and the financial statements in accordance with applicable law 
and regulation.

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the Directors 
have prepared the Group financial statements in accordance with 
International Financial Reporting Standards (IFRSs) as adopted 
by the European Union and Company financial statements in 
accordance with United Kingdom Generally Accepted Accounting 
Practice (United Kingdom Accounting Standards, comprising 
FRS 101 ‘Reduced Disclosure Framework’, and applicable law). 
Under company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and 
fair view of the state of affairs of the Group and Company and 
of the profit or loss of the Group and Company for that period. In 
preparing the financial statements, the Directors are required to:

•  select suitable accounting policies and then apply them 

consistently;

•  state whether applicable IFRSs as adopted by the European 
Union have been followed for the Group financial statements 
and United Kingdom Accounting Standards, comprising 
FRS 101, have been followed for the Company financial 
statements, subject to any material departures disclosed 
and explained in the financial statements;

•  make judgements and accounting estimates that are 

reasonable and prudent; 

•  prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Group and 
Company will continue in business.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Company’s transactions and disclose with reasonable accuracy 
at any time the financial position of the Group and Company  
and enable them to ensure that the financial statements  
comply with the Companies Act 2006 and, as regards the  
Group financial statements, Article 4 of the IAS Regulation.

The Directors are also responsible for safeguarding the assets of 
the Group and Company and hence for taking reasonable steps for 
the prevention and detection of fraud and other irregularities.

The Directors of the ultimate parent Company are responsible 
for the maintenance and integrity of the of the ultimate parent 
Company’s website. Legislation in the United Kingdom governing 
the preparation and dissemination of financial statements may 
differ from legislation in other jurisdictions.

The Directors consider that the Annual Report and Accounts, 
taken as a whole, is fair, balanced and understandable and 

Each of the Directors, whose names and functions are listed in 
Directors’ responsibility statement confirm that, to the best of 
their knowledge:

•  the Company financial statements, which have been prepared 

in accordance with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting Standards, 
comprising FRS 101 ‘Reduced Disclosure Framework’, and 
applicable law), give a true and fair view of the assets, liabilities, 
financial position and profit of the Company;

•  the Group financial statements, which have been prepared 

in accordance with IFRSs as adopted by the European Union, 
give a true and fair view of the assets, liabilities, financial 
position and profit of the Group; 

•  the Directors’ Report includes a fair review of the development 
and performance of the business and the position of the Group 
and Company, together with a description of the principal risks 
and uncertainties that it faces. 

Corporate Governance
The Company’s statement on corporate governance compliance 
can be found in the Corporate Governance report on pages 
38 to 41 of the Annual Report and Accounts. The Corporate 
Governance report forms part of this Directors’ report and is 
incorporated by reference.

Statement of disclosure of information to auditors
In accordance with Section 418, Directors’ reports shall include 
a statement, in the case of each Director in office at the date 
the Directors’ report is approved, that:

•  So far as the Director is aware, there is no relevant audit 

information of which the Company’s auditors are unaware;

•  He has taken all the steps that he ought to have taken as a 

Director in order to make himself aware of any relevant audit 
information and to establish that the Company’s auditors are 
aware of that information.

Approved by the Board of Directors and signed on its behalf by;

Mark Pickett
Chief Executive Officer

Kings Orchard
1 Queen Street
Bristol
BS2 0HQ 

Registered number 4128850

18 March 2020

58

Tribal Group plc Annual Report and Accounts 2019Case Study
Financial Benchmarking

The University of Nottingham has 
used Tribal’s Financial Benchmarking 
for the last three years, and recently 
combined these results with their 
i-graduate student barometer and 
staff survey results. This gave them 
a full overview of where they’re 
different to the sector in terms of 
financial costs and income, as well 
as what their students and staff 
think about certain services.

Margaret Monckton – Chief Financial 
Officer, University of Nottingham said:

“ I always say that universities are not 
here to make money. They’re here 
to grow and transfer knowledge 
across the world and so we do need 
to make sure that every pound goes 
as far as it possibly can. We need to 
make sure that we’re investing our 
money and not wasting any money.” 

“ These exercises have enabled us 
to say, this looks like we should be 
using our space better, or do we 
really need seven libraries? It has 
initiated the conversation which 
has then enabled us to start to 
make changes.”

59

Strategic ReportGovernanceFinancial StatementsOverviewIndependent Auditor’s Report
to the Members of Tribal Group plc

Report on the audit of the financial statements

Opinion

We have audited the financial statements of Tribal Group Plc (the ‘Parent Company) and its subsidiaries (the ‘Group) for the year 
ended 31 December 2019 which comprise the consolidated income statement, consolidated statement of comprehensive income, 
consolidated and parent company balance sheet, consolidated and parent company statement of changes in equity, consolidated 
cash flow statement and notes to the financial statements and company balance sheet, including summaries of significant 
accounting policies applicable to the consolidated and company financial statements.

The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law 
and International Financial Reporting Standards (IFRSs) as adopted by the European Union. The financial reporting framework that 
has been applied in the preparation of the parent company financial statements is applicable law and United Kingdom Accounting 
Standards including Financial Reporting Standard 101 Reduced Disclosures Framework (United Kingdom Generally Accepted 
Accounting Practice).

In our opinion:

•  the financial statements give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 31 

December 2019 and of the Group’s loss for the year then ended;

•  the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union;

•  the Parent Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 

Accounting Practice; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial 
statements section of our report. We are independent of the Group and the Parent Company in accordance with the ethical 
requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to 
listed entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the 
audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you where:

•  the Directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or

•  the Directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt 
about the Group’s or the Parent Company’s ability to continue to adopt the going concern basis of accounting for a period of at 
least twelve months from the date when the financial statements are authorised for issue.

Key audit matters
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) we identified, including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the 
audit; and directing the efforts of the engagement team. These matters were addressed in the context of our audit of the financial 
statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.

60

Tribal Group plc Annual Report and Accounts 2019Key audit matter

How our audit responded to the risk

Revenue recognition
Judgements are involved in determining the appropriate timing 
of revenue recognition for the license revenue stream as 
highlighted in note 2 of the financial statements. Judgement 
is also required in the associated risk of recoverability of any 
associated receivables and contract assets where invoicing 
and/or payment is subject to certain future milestones. 

In view of the judgements required to be made by management 
in this area and the complexities of the accounting standard 
IFRS 15, we have determined that revenue recognition is 
considered to be a key audit matter in the audit.

Our audit procedures included assessing the judgements 
made by management in determining the appropriate revenue 
recognition for performance obligations satisfied over time. 

We performed detailed testing, on a sample basis, of sales 
transactions across the year for each revenue stream by 
agreeing to underlying contracts, calculations and sales 
orders to provide evidence of the recorded transactions 
and to assess whether revenue recognised was in line with 
contractual terms, the group’s recognition policy and the 
provisions of IFRS 15. 

We held meetings with project managers and project directors 
on the material projects with multiple performance obligations 
to support management’s assessment of the timing of 
revenue recognition. For any contracts tested spanning the 
year end, the accrued and deferred revenue elements of 
the contracts were recalculated. Contracts which include 
set-up fees were reviewed to ensure that the revenue has 
been appropriately recognised. Recoverability of associated 
receivables and contract assets was also assessed and 
performed detailed testing by tracing contract assets to 
invoices billed and paid post year end. 

We further performed detailed cut off procedures to test 
transactions around the year end and agreed to contracts or 
sales orders to provide evidence that the transactions were 
recorded in the correct period.

We reviewed the disclosures required by the accounting 
standard in the financial statements in note 4.

Key Observation
We did not identify any material misstatements regarding 
revenue recognition. We reported a disclosure weakness to 
those charged with governance and an immaterial error in 
relation to an implementation contract. 

61

Strategic ReportGovernanceFinancial StatementsOverviewTribal Group plc Annual Report and Accounts 2019Independent Auditor’s Report
to the Members of Tribal Group plc continued

Key audit matter

How our audit responded to the risk

Going concern
As detailed in note 1 of the financial statements, the going 
concern assumption requires management judgement to 
ensure the group will meet its financial commitments over 
the next 12 months and has the necessary cash flows and 
finance available to support their assessment and enable 
management to prepare the financial statements on the going 
concern basis. 

As the group is in a net current liability position, we determined 
that the group’s ability to continue as a going concern was 
considered to be a key audit matter in the audit.

We obtained managements going concern assessment and 
agreed this to third party documentation including signed 
banking facilities and agreements for deferred consideration 
and the detailed cash flow forecasts up to March 2021 to 
identify any constraints on the group’s ability to settle its 
short term liabilities.

We inspected the group’s signed revolving facility agreements 
with HSBC (note 1) to ensure the group has sufficient funds 
to settle the platform dispute which is provided for at £8.2m 
(note 21) as well as deferred consideration due of £1.6m (note 
19) for Tribal Dynamics while at the same time maintaining 
enough working capital to continue daily operations as normal. 
We further performed a test to ensure that banking covenants 
would not be in breach if the drawn down of all facilities were 
to occur. 

We further performed sensitivity analyses by assessing the 
cash flow position after including the effects of adverse 
movements in revenue, the gross margin and an increase in 
expenditure on the cash flow forecasts to stress test the 
availability of cash resources to ensure short term liabilities 
can be settled as they fall due over the next 12 months. We 
assessed management’s assumptions in the going concern 
forecast including revenue growth, profit margin, Coronavirus 
risk assessment and funding headroom available. 

We assessed the effect of contract liabilities on the net 
current liability position by assessing the costs to deliver the 
products and services, as well as deferred costs in order to 
realise revenue held as a contract liability.

We reviewed the disclosures in the financial statements 
regarding going concern in note 1 as well as disclosures in the 
strategic report. 

Key Observation
We have not identified any material uncertainty relating 
to the going concern assumption, nor did we identify any 
adverse disclosures in the financial statements relating to the 
going concern assumption applied in preparing the financial 
statements.

62

Tribal Group plc Annual Report and Accounts 2019Key audit matter

How our audit responded to the risk

IFRS 16 Implementation
As disclosed in note 1 and note 26, the group implemented 
the new lease standard IFRS 16 during the year. Management 
exercises judgement in determining lease periods including 
extension and termination options and the incremental 
borrowing rate in order to discount the lease liabilities and 
recognise the right of use assets on the balance sheet. 

Management performed the transition to IFRS 16 using 
the modified retrospective approach and this required 
management to reassess their historic leases in light of the 
change in accounting standards. Further management’s initial 
recognition of the cost of the right of use assets included 
provisions for dilapidations.

In view of the judgements required to be made by management 
in this area and the new accounting standard IFRS 16, we have 
determined that this is considered to be a key audit matter in 
the audit.

We reviewed managements calculations used to measure the 
lease liability and right of use (ROU) asset and referred back 
to all material lease agreements to determine whether the 
new leases entered into during the year met the definition of a 
lease under IFRS 16. 

We obtained assistance from our valuation specialists to 
assess the appropriateness of the incremental borrowing rate 
used by management in determining the lease liability and ROU 
asset on the balance sheet. 

We performed a recalculation of the lease liabilities and ROU 
assets for all leases recognised according to the modified 
retrospective approach applied by management.

We performed an assessment of all the provisions for 
dilapidations included within the cost of the ROU asset to 
assess the expected future cost of restoration and determine 
whether the use of the specific leased assets created an 
obligation for restoration, by reference to the terms of the 
lease agreements which we inspected. We corroborated 
management’s assessment with senior finance team 
members and our own assessment.

We reviewed the disclosures of the transition for the new 
lease standard.

Our application of materiality
We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements. We 
consider materiality to be the magnitude by which misstatements, including omissions, could influence the economic decisions 
of reasonable users that are taken on the basis of the financial statements. Importantly, misstatements below these levels will 
not necessarily be evaluated as immaterial as we also take account of the nature of identified misstatements, and the particular 
circumstances of their occurrence, when evaluating their effect on the financial statements as a whole. 

We determined materiality for the financial statements as a whole as follows:

Group materiality

Basis for materiality

£580,000 (2018: £540,000)

5% group Adjusted operating profit (2018: 5%)

Rationale for the benchmark adopted: The group use adjusted operating profit as their main measure of performance internally and 
to the market. Adjusted operating profit is calculated excluding the other items as disclosed in note 7 to the financial statements. 

Parent company materiality

£387,000 (2018: £512,700)

Basis of materiality

3% of net assets capped; at 70% of group materiality (2018: 3% 
net assets capped at 95% of group materiality)

Rationale for benchmark adopted: The parent company does not recognise any external revenue therefore a net asset value 
measure is considered appropriate as the company holds the investments in subsidiaries and does not trade. 

63

Strategic ReportGovernanceFinancial StatementsOverviewTribal Group plc Annual Report and Accounts 2019Independent Auditor’s Report
to the Members of Tribal Group plc continued

In considering individual account balances and classes of transactions we apply a lower level of materiality (performance 
materiality) in order to reduce to an appropriately low level the probability that the aggregate of uncorrected and undetected 
misstatements exceeds materiality. In setting the level of performance materiality we considered a number of factors including the 
areas of estimation with the financial statements and the type of audit testing to be completed. Group performance materiality was 
set at £406,000, and the Parent company performance materiality was set at £270,900 representing 70% of materiality.

For each significant component in the group we allocated a planning materiality lower than our overall group planning materiality in the 
range of £165,200 to £553,000 with a similar restriction of 70% for performance materiality. The materiality level was calculated by 
reference to a proportion of group materiality appropriate to the relative scale of the component concerned, based on revenue.

We agreed with the audit committee that we would report to the committee all individual audit differences identified during the 
audit in excess of £11,600 for group purposes and £5 800 for the parent company only. We also agreed to report differences below 
these thresholds that, in our view, warranted reporting on qualitative grounds.

An overview of the scope of our audit
Our group audit was scoped by obtaining and understanding of the group and its environment, including the group’s system of 
internal control, and assessing the risks of material misstatement in the financial statements at the group level. 

In determining the scope of our audit we considered the size and nature of each component within the group to determine the level 
of work to be performed at each in order to ensure sufficient assurance was gained to allow us to express an opinion on the financial 
statements as a whole. The components identified as significant were the components Tribal Education Ltd and Tribal Group PTY, 
which were subject to a full scope audit by BDO LLP and the BDO network member firm in Australia. The group company acts as a 
shared service centre. The group audit team performed the work for the component auditors, thus the group audit team tested and 
reviewed the work performed for the component audit teams and were involved throughout the audit process. Significant components 
comprises 100% revenue and 100% of adjusted operating profit. There are 16 other components around the world that were not 
considered to be significant components of the group on the basis that their results do not make up a significant proportion of the 
group as a whole. For these companies an analytical review was performed on their year end results by the group audit team.

We obtained an understanding of the internal control environment related to the financial reporting process and assessed the 
appropriateness, completeness and accuracy of the group journals and other adjustments performed on consolidation.

Other information
The Directors are responsible for the other information. The other information comprises the information included in the annual 
report, other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover 
the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance 
conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or 
otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, 
we are required to determine whether there is a material misstatement in the financial statements or a material misstatement of 
the other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other 
information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the strategic report and the Directors’ report for the financial year for which the financial statements are 

prepared is consistent with the financial statements; and

•  the strategic report and the Directors’ report have been prepared in accordance with applicable legal requirements.

64

Tribal Group plc Annual Report and Accounts 2019Matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group and the Parent Company and its environment obtained in the course of 
the audit, we have not identified material misstatements in the strategic report or the Directors’ report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to 
you if, in our opinion:

•  adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not 

visited by us; or

•  the Parent Company financial statements are not in agreement with the accounting records and returns; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or 

•  we have not received all the information and explanations we require for our audit.

Responsibilities of Directors
As explained more fully in the Directors’ responsibilities statement set out on page 57 and 58, the Directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as 
the Directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, 
whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability 
to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the Directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no 
realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a 
high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists.

Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website : www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Use of our report
This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might state to the Parent Company’s members those matters we are 
required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the Parent Company and the Parent Company’s members as a body, for our audit work, 
for this report, or for the opinions we have formed.

Sarah Joannidi (Senior Statutory Auditor)
For and on behalf of BDO LLP, Statutory Auditor
Bristol 
18 March 2020

BDO LLP is a limited liability partnership registered in England and Wales (with registered number OC305127).

65

Strategic ReportGovernanceFinancial StatementsOverviewTribal Group plc Annual Report and Accounts 201966

Tribal Group plc Annual Report and Accounts 2019Financial Statements

67

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceOverviewFinancial Statements68  Consolidated Income Statement69   Consolidated Statement of Comprehensive Income70  Consolidated Balance Sheet72   Consolidated Statement of Changes in Equity73  Consolidated Cash Flow Statement74  Notes to the Financial Statements120 Company only Balance Sheet121  Company only Statement of Changes in Equity122 Notes to the Company Balance SheetCompany information 128 Company InformationConsolidated Income Statement

For the year ended 31 December 2019

Note

Adjusted  
£’000

Other items 
(see note 7) 
£’000

Year ended 
31 December 
2019 
Total 
£’000

Adjusted  
£’000

Other items 
(see note 7) 
£’000

Year ended 
31 December 
2018
 Total
 £’000

Continuing operations

Revenue

Cost of sales

Gross profit

4

78,210

(39,028)

39,182

–

–

–

78,210

80,062

(39,028)

(40,837)

39,182

39,225

Total administrative expenses

(27,530)

(14,098)

(41,628)

(28,430)

Operating profit/(loss)

Investment income

Finance (costs)/income

Profit/(loss) before tax

5,6

9

7,10

11,652

(14,098)

(2,446)

10,795

59

(162)

–

(344)

59

(506)

46

(54)

11,549

(14,442)

(2,893)

10,787

Tax (charge)/credit

7,11

(2,518)

2,448

(70)

(1,873)

–

–

–

(6,212)

(6,212)

–

274

(5,938)

1,171

80,062

(40,837)

39,225

(34,642)

4,583

46

220

4,849

(702)

Profit/(loss) attributable to  
the owners of the parent

Earnings per share

Basic

Diluted

9,031

(11,994)

(2,963)

8,914

(4,767)

4,147

13

13

4.6p

4.4p

(6.1)p

(5.9)p

(1.5)p

(1.5)p

4.6p

4.3p

(2.5)p

(2.3)p

2.1p

2.0p

All activities are from continuing operations.

68

Tribal Group plc Annual Report and Accounts 2019 
 
Consolidated Statement  
of Comprehensive Income

For the year ended 31 December 2019

(Loss)/profit for the year

Other comprehensive (expense)/income:

Items that will not be reclassified subsequently to profit or loss:

Remeasurement of defined benefit pension schemes

Deferred tax on measurement of defined benefit pension schemes

Items that may be reclassified subsequently to profit or loss:

Exchange differences on translation of foreign operations

Other comprehensive expense for the year net of tax

Year ended  
31 December 2019 
£’000

Year ended  
31 December 2018 
£’000

Note

(2,963)

4,147

27

22

490

(83)

(627)

(220)

430

(73)

(792)

(435)

Total comprehensive (expense)/income for the year attributable  
to equity holders of the parent

(3,183)

3,712

69

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverviewConsolidated Balance Sheet

As at 31 December 2019

Non-current assets

Goodwill

Other intangible assets

Property, plant and equipment

Right-of-use assets

Net investment in lease

Deferred tax assets

Contract assets

Current assets

Trade and other receivables

Net investment in lease

Contract assets

Current tax assets

Cash and cash equivalents

Total assets

Current liabilities

Trade and other payables

Accruals

Contract liabilities

Current tax liabilities

Lease liabilities

Provisions

Net current liabilities

Non-current liabilities

Other payables

Deferred tax liabilities

Contract liabilities

Retirement benefit obligations

Lease liabilities

Provisions

Total liabilities

Net assets

70

Note

2019  
£’000

2018 
 £’000

14

15

16

26

26

22

17

26

18

19

26

21

19

22

27

26

21

25,879

19,469

1,438

4,110

220

4,462

129

55,707

10,791

46

3,864

2

16,463

31,166

86,873

(7,027)

(14,437)

(22,940)

(1,864)

(933)

(450)

(47,651)

(16,485)

(1,970)

(1,093)

(78)

(540)

(3,286)

(936)

(7,903)

(55,554)

31,319

20,517

12,718

1,762

–

–

4,004

77

39,078

12,840

–

3,750

73

19,974

36,637

75,715

(6,755)

(7,941)

(20,872)

(1,097)

–

(879)

(37,544)

(907)

(62)

(713)

(707)

(1,002)

–

(213)

(2,697)

(40,241)

35,474

Tribal Group plc Annual Report and Accounts 2019Consolidated Balance Sheet continued

As at 31 December 2019

Equity

Share capital

Share premium

Other reserves

Accumulated losses

Total equity attributable to equity holders of the parent

Note

24

25

2019  
£’000

9,979

15,539

26,029

(20,228)

31,319

2018 
 £’000

9,803

15,539

25,020

(14,888)

35,474

Notes 1 to 35 form part of these financial statements. The Company’s registered number is 04128850.

The financial statements on pages 68 to 127 were approved by the Board of Directors and authorised for issue on 18 March 2020 
and were signed on its behalf by:

Richard Last 

Director   

Mark Pickett

Director

71

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview 
 
 
 
Consolidated Statement of Changes in Equity

For the year ended 31 December 2019

Share  
capital  
£’000

Share 
premium  
£’000

Other 
reserves  
£’000

Accumulated 
losses  
£’000

Total  
equity  
£’000

Note

Balance as at 31 December 2017 restated

9,803

15,539

22,783

(16,819)

31,306

Profit for the year

Other comprehensive expense for the year

Total comprehensive income for the year

Equity dividend paid

Charge to equity for share-based payments

Foreign exchange difference on share-based payments

Tax credit on charge to equity for share-based payments

Contributions by and distributions to owners

Balance at 31 December 2018 as previously reported

Effect of IFRS 16

Tax effect of IFRS 16

Total Effect of IFRS 16

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

2,265

(28)

–

2,237

4,147

(435)

3,712

4,147

(435)

3,712

(1,952)

(1,952)

–

–

171

(1,781)

2,265

(28)

171

456

9,803

15,539

25,020

(14,888)

35,474

–

–

–

–

–

–

–

–

–

(85)

(9)

(94)

(85)

(9)

(94)

12

23

23

22

3

Balance as at 31 December 2018 restated

9,803

15,539

25,020

(14,982)

35,380

Loss for the year

Other comprehensive expense for the year

Total comprehensive expense for the year

Issue of equity share capital

Equity dividend paid

Charge to equity for share-based payments

Foreign exchange difference on share-based payments

Tax credit on charge to equity for share-based payments

Contributions by and distributions to owners

24

12

23

23

22

–

–

–

176

–

–

–

–

176

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1,042

(33)

–

(2,963)

(2,963)

(220)

(220)

(3,183)

(3,183)

–

(2,147)

–

–

84

176

(2,147)

1,042

(33)

84

(878)

1,009

(2,063)

At 31 December 2019

9,979

15,539

26,029

(20,228)

31,319

72

Tribal Group plc Annual Report and Accounts 2019 
Consolidated Cash Flow Statement

For the year ended 31 December 2019

Net cash from operating activities

Investing activities

Interest received

Purchases of property, plant and equipment

Expenditure on intangible assets

Payment of deferred consideration for acquisitions

Acquisition of investments in subsidiaries - cash consideration

Acquisition of investments in subsidiaries - cash acquired

Net cash outflow from investing activities

Financing activities

Interest paid

Proceeds on issue of shares

Payment of lease liabilities

Proceeds from sub-leases

Equity dividend paid

Net cash used in financing activities

Net (decrease)/increase in cash and cash equivalents

Cash and cash equivalents at beginning of year 

Effect of foreign exchange rate changes

Cash and cash equivalents at end of year

Year ended  
31 December 2019 
£’000

Year ended  
31 December 2018 
£’000

12,359

14,241

Note

28

16

15

33

33

24

26

26

12

18

51

(577)

(6,300)

(485)

(5,904)

34

46

(1,203)

(4,217)

(826)

–

–

(13,181)

(6,200)

(119)

176

(865)

52

(2,147)

(2,903)

(3,725)

19,974

214

16,463

(1)

–

–

–

(1,952)

(1,953)

6,088

14,082

(196)

19,974

73

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverviewNotes to the Financial Statements

1. Accounting policies
General information

Tribal Group plc (the Company) is a company incorporated, registered and domiciled in England and Wales in the United Kingdom under 
the Companies Act. The Company is a public limited company which is listed on the Alternative Investment Market (AIM). The address of 
the registered office is given on page 128. The principal activities of the Company and its subsidiaries (the Group) and the nature of the 
Group’s operations are set out in note 5 and in the Strategic Report on pages 6 to 33. The financial statements are presented in pounds 
sterling because that is the currency of the primary economic environment in which the Group operates. Foreign operations are included 
in accordance with the policies set out below. The principal accounting policies applied in the preparation of these consolidated financial 
statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Basis of preparation

The financial statements on pages 68 to 128 have been prepared in accordance with International Financial Reporting Standards 
(IFRS) and IFRS Interpretation Committee (IFRS IC) as adopted by the European Union and therefore the Group financial statements 
comply with Article 4 of the EU IAS Regulation and the Companies Act 2006 applicable to Companies reporting under IFRS. The 
financial information has been prepared on the historical cost basis, except for contingent consideration and share based payments 
which are recognised at fair value. 

The preparation of financial statements in conforming with IFRS requires the use of certain critical accounting estimates. It also 
requires management to exercise its judgement in the process of applying the Group’s accounting policies. The areas involving a 
higher degree of judgement or complexity, or areas where assumptions and estimates are significant to the financial statements 
are disclosed in note 2.

Adoption of new and revised standards

In the current financial year, the Group has applied amendments to IFRS and new interpretations by the International Accounting 
Standards Board (IASB) that are mandatorily effective for an accounting period that begins on or after 1 January 2019 including 
IFRS 16 ‘Leases’ and IFRIC 23 ‘Uncertainty over income tax treatments” which have been adopted for the first time in 2019. The 
impact of the adoption of IFRS 16 is detailed in note 3. There was no impact of adopting IFRIC 23. 

At the date of the authorisation of these financial statements, the following Standards and Interpretations which have not been 
applied in these financial statements were in issue but not yet effective (and in some cases had not been adopted by the EU):

IFRS 17 

IFRS 9 (amendments) 

IAS 28 (amendments)  

IAS 19 (amendments)  

IFRS 3 (amendments) 

Insurance contracts

Financial Instruments (Prepayment features with negative compensation)

Long-term Interests in Associates and Joint Ventures

Employee Benefits (Plan amendment, curtailment or settlement)

Business Combinations: Definition of a business

Amendments to IAS 1 and IAS 8 

Definition of material

Amendments to IFRS 9, IAS 37, IFRS 7 

Interest rate benchmark reform

Amendments to IAS 1 

Classification of liabilities as current or non-current

Amendments to references to the Conceptual Framework in IFRS Standards

Annual Improvements 2015–2017 Cycles

None of the above standards will have a material impact on the Group.

Basis of consolidation

The consolidated financial statements incorporate the financial statements of the Company and entities controlled by the Company 
(its subsidiaries) made up to 31 December each year. Control is achieved where the Company:

•  has the power over the investee;

• 

is exposed, or has the rights, to variable returns from its involvement with the investee; and,

•  has the ability to use its power to affect its returns.

The results of subsidiaries acquired or disposed of during the year are included in the consolidated income statement from the 
effective date of acquisition or up to the effective date of disposal, as appropriate. All intra group transactions, balances, income 
and expenses are eliminated on consolidation.

74

Tribal Group plc Annual Report and Accounts 2019Adoption of the going concern basis

Tribal had cash and cash equivalents of £16.5m at the end of 2019 plus access to an undrawn UK and Australian overdraft of £2.0m 
and $AUD 2.0m respectively. On 21 January 2020 the Group entered into a 3 year £10m multicurrency revolving facility with HSBC with 
the option to extend by a further 2 years. The facility was put in place to cover general corporate and working capital requirements of 
the Group.

On 10 May 2019, Tribal Group plc acquired Crimson Consultants. The initial cash consideration was £6m with a further £4m contingent 
consideration based on meeting annual recurring revenue targets at the end of 2019 and 2020. The contingent consideration shall 
be satisfied in the period from March 2020 to March 2021. The acquisition was financed through existing cash resources and the 
integration has been successful since acquisition.

The Company has guaranteed the year-end liabilities of it’s UK subsidiaries (see note 33).

The Group’s software products benefit from a significant installed customer base, whilst its other activities are typically delivered 
under the framework of long-term contracts. Collectively, the Group has a range of customers across different geographic areas, good 
levels of committed income and a pipeline of new opportunities. While the Group’s net current liability position has increased to £16.5m 
from £0.9m in 2018, this is driven by the significant Platform dispute provision of £8.2m, the recognition of IFRS 16 lease liabilities as 
current liabilities of £1m, the deferred consideration recognised relating to the Tribal Dynamics Ltd acquisition of £1.7m and net current 
contract liabilities of £19.0m relating to deferred customer revenue recognised in accordance with IFRS 15.

On 13 March 2020 the Group reached an agreement to settle the dispute with a platform provider for past royalties. This includes entering 
into a new 10 year VAR agreement, with effect from 1 January 2020 thus bringing this matter to a close. The expected net settlement, 
including legal fees totals £9.1m.

The Group benefits from strong annual recurring revenues and cash generation, it also has a significant pipeline of committed income. 
At this time we are unable to determine with any degree of certainty the impact Coronavirus will have on the Group. It is Managements 
expectation, based on current circumstances, that there will be a material reduction in Education Services revenue and License and 
Implementation revenues over the next 6 months as a result of the temporary closure of many education institutions globally. We do 
not expect Support and Maintenance and Cloud revenues to be affected. As part of this assessment, management have included 
various sensitivities to better understand the impact to the business, this includes but is not limited to, a decrease in revenue, 
a decrease in cash receipts and the impact of meeting our covenant requirements should we draw down on the available facility. 
Management would also introduce cost saving measures to mitigate the impact on profit and cash if necessary. We do though remain 
positive about the medium and longer term prospects for the Group.

The Directors, having considered the cash-flow forecast, and while noting the Group has net current liabilities, have performed a 
risk assessment of likely downside scenarios and associated mitigating actions. Based on this assessment they have a reasonable 
expectation that adequate financial resources will continue to be available for at least 12 months from the date of approval of the 
financial statements. Thus, they continue to adopt the going concern basis in preparing the financial statements. 

Revenue recognition

Revenue is measured at the fair value of the consideration receivable from the provision of goods and services to third party 
customers in the normal course of business. Revenue is stated excluding sales tax and trade discounts. The particular recognition 
policies applied in respect of the various potential elements of short-term or repeat service contracts are as set out below. Analysis 
has been provided by revenue stream:

Student Information Systems:

•  Revenue on perpetual software licenses is recognised on the commencement of software implementation and related 

consultancy. Revenue will be recognised over the duration of the project implementation period on a percentage complete basis 
being the number of days complete compared to the number of days expected for the project based on timesheet records. 
Performance obligations are considered to be met when the installation of software is complete. Revenue is recognised over 
time as the conditions as set out in IFRS 15.35 are met;

•  Where there is a short implementation, as with most Further Education and Work-based Learning sales, there will be little, if 

any, impact. For the larger deals, which may typically have implementation periods of two years or more, this has the effect of 
spreading the recognition of License revenue over an extended period, rather than immediate, upfront recognition;

•  Revenue from term software licenses is spread over the period of the license;

•  Revenue from contracts for software maintenance and support is recognised on a pro rata basis over the contract period, 

reflecting the Group’s obligation to support the relevant software products and update their content over the contract period;

•  Other services that are purchased for a specific term are recognised on a pro rata basis over the contract period. This includes 

services such as hosting and managed IT services; 

•  Revenue from software implementation, consultancy and other services that involve the purchase of a number  

of days is recognised as the service is provided.

75

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview1. Accounting policies continued
Revenue recognition continued 

Education Services:

Revenue from the sale of services is recognised upon transfer of control to the customer and assessment of performance 
obligations. This is generally when services are performed for customers. The method by which the Group measures the service 
being performed varies depending on the nature of the contract, but will typically be driven by either time incurred or deliverables 
delivered as appropriate to the particular arrangement with the customer. Performance obligations are considered complete upon 
the transfer of deliverables as defined in the contract.

Interest is accrued on a time basis, by reference to the principal outstanding and at the effective interest rate applicable.

For multi-element contracts that include more than one separable revenue stream, the fair values of the component parts are 
established and revenue recognised for each separable element in line with the relevant policy above. Where legally separate 
contracts are entered into at or near the same time, with the same entity and were negotiated as a package, they are treated as a 
single arrangement for accounting purposes. Performance obligations are met in the same way they are for each relevant stream as 
noted above.

In addition to this, the Group has long-term contracts for the provision of more complex, project-based services including 
arrangements that involve significant production, modification, or customisation of software. Where the outcome of such long-
term project-based contracts can be measured reliably, revenue and costs are recognised by reference to the stage of completion 
of the project at the balance sheet date. This is measured by the proportion that development time incurred for work performed to 
date bears to the estimated total development time required. Variations in contract work and claims are included to the extent that 
the amount can be measured reliably and its receipt is considered probable. 

Where the outcome of a long-term project-based contract cannot be estimated reliably, contract revenue is recognised to the 
extent of contract costs that it is probable will be recovered. When it is probable that the total contract costs will exceed total 
contract revenue, the expected loss is recognised as an expense within administrative expenses immediately.

The transaction price of contracted goods and services is shown separately in the contract with customers. The contracted prices 
of each component of a product sale are expected to provide a robust and appropriate starting point in seeking to allocate the total 
transaction price to the identified performance obligations. The time value of money is not expected to be significant as contracts 
where cash is disconnected from revenue by greater than one year are likely to be rare. There are limited variables outside the 
contracted price which impact the transaction price allocated to performance obligations.

Balances arise on contract assets and liabilities arise when cumulative payments received from customers at the balance sheet 
date do not necessarily equal the amount of revenue recognised on contracts. Customers are on standard payment terms which 
may result in settlement of invoices prior to recognition of associated revenue.

Deferred contingent consideration

The Group has a deferred contingent consideration obligation arising from the acquisition of Tribal Dynamics Holdings Limited.  
This acquisition is still inside the measurement period for fair value acquisition accounting.

The deferred non-contingent consideration obligation from a previous acquisition has been fully paid during 2019. 

The accounting for changes in the fair value of deferred contingent and non-contingent consideration, that do not qualify as 
measurement period adjustments, and for which consideration is classified as an asset or liability, are remeasured at subsequent 
reporting dates at fair value with the corresponding gain or loss being recognised in profit or loss. 

Any equity based consideration is recognised in equity at the date it is agreed and would not be remeasured at subsequent 
reporting dates, with subsequent settlement accounted for within equity.

Goodwill

Goodwill arising in a business combination is recognised as an asset at the date that control is acquired (the acquisition date). 
Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any non-controlling interest in the 
acquiree and the fair value of the acquirer’s previously held equity interest (if any) in the entity over the net of the acquisition date 
amounts of the identifiable assets acquired and liabilities assumed.

76

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 2019If, after reassessment, the Group’s interest in the fair value of the acquiree’s identifiable net assets exceeds the sum of the 
consideration transferred, the amount of any non-controlling interest in the acquiree and the fair value of the acquirer’s previously held 
equity interest in the acquiree (if any), the excess is recognised immediately in the income statement as a bargain purchase gain.

Goodwill is not amortised but is reviewed for impairment at least annually. For the purpose of impairment testing, goodwill is allocated to 
each of the Group’s cash-generating units (CGUs) expected to benefit from the combination. CGUs (or groups of CGUs) to which goodwill 
has been allocated are tested for impairment annually, or more frequently when there is an indication that the unit may be impaired. If the 
recoverable amount of the CGU (or groups of CGUs) is less than its carrying amount, the impairment loss is allocated first to reduce the 
carrying amount of any goodwill allocated to the CGUs (or group of CGUs) and then to the other assets of the CGU (or groups of CGUs) pro 
rata on the basis of the carrying amount of each asset. An impairment loss recognised for goodwill is not reversed in a subsequent period.

On disposal of a subsidiary or a division, the attributable amount of goodwill is included in the determination of the profit and loss on 
disposal. Goodwill arising on acquisition before the date of transition to IFRS has been retained at the previous UK GAAP amounts, 
subject to being tested for impairment at that date.

Merger reserve

The merger reserve comprises the non-statutory premium arising on shares issued as consideration for acquisitions of 
subsidiaries where merger relief under the relevant section of the Companies Act applies. To the extent that the creation of 
goodwill originally gave rise to a merger reserve, upon impairment an appropriate amount is transferred from the merger reserve 
to the profit and loss reserve. 

Impairment of tangible and intangible assets excluding goodwill

At each balance sheet date, the Group reviews the carrying amounts of its tangible and intangible assets to determine whether 
there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of 
the asset is estimated in order to determine the extent of the impairment (if any). Tangible and Intangible assets are amortised over 
their estimated useful lives (see notes 15 and 16).

The recoverable amount is the higher of fair value less costs to sell and the value in use. The estimated future cash flows are 
discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of 
money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted. If the recoverable 
amount of an asset is estimated to be less than its carrying amount, the carrying amount of the asset is reduced to its recoverable 
amount. An impairment loss is recognised as an expense immediately.

Where an impairment loss subsequently reverses, the carrying amount of the asset is increased to the revised estimate of its recoverable 
amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no 
impairment loss been recognised for the asset in prior years. A reversal of an impairment loss is recognised as income immediately.

Business systems

The Group’s business systems are treated as an intangible asset where the probable future economic benefits arising from the 
investment can be assessed with reasonable certainty at the time the costs are incurred. Costs included are those directly 
attributable to the design, construction and testing of new systems (including major enhancements) from the point of inception 
to the point of satisfactory completion. Maintenance and minor modifications are expensed against the income statement as 
incurred. These assets are amortised by equal instalments over an average of 3 to 10 years.

Internally generated intangible assets – research and development costs

Expenditure on research activities is recognised as an expense in the period in which it is incurred.

An internally generated intangible asset arising from the Group’s product development is recognised only if all of the following 
conditions have been demonstrated:

•  the technical feasibility of completing the intangible asset so that it will be available for use or sale;

•  the intention to complete the intangible asset and use or sell it;

•  the ability to use or sell the intangible asset;

•  how the intangible asset will generate probable future economic benefits;

•  the availability of adequate technical, financial and other resources to complete the development and to use or sell the asset; and,

•  the ability to measure reliably the expenditure attributable to the intangible asset during its development.

77

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview1. Accounting policies continued
Internally generated intangible assets – research and development costs continued

Internally generated intangible assets are amortised on a straight-line basis over their useful economic lives of 2 to 7 years. Where 
no internally generated intangible asset can be recognised, development expenditure is recognised as an expense in the period in 
which it is incurred.

Acquired Intangibles

Acquired intangibles are stated at cost, net of amortisation and any recognised impairment loss. These assets are amortised on a 
straight-line basis over their useful economic lives of 15 years. Management have changed the UEL of this asset from 5 to 15 years 
in accordance with IAS 8.36. This has been treated as a change in accounting estimate from 1 January 2019 and therefore prior 
periods have not been adjusted (see note 15).

Property, plant and equipment

Property, plant and equipment is stated at cost, net of depreciation and any recognised impairment loss. Depreciation is charged 
so as to write off the cost of each asset, other than properties in the course of construction, by equal instalments over their 
estimated useful economic lives as follows:

•  Leasehold buildings – life of the lease; and

•  Fixtures, fittings and other equipment – 3 to 7 years.

Leases

The Group recognises a right-of-use asset and a lease liability at the lease commencement date. The right-of-use asset is measured 
by reference to the measurement of the lease liability on that date, less any lease incentives received. The right-of-use asset is 
subsequently depreciated using the straight-line method from the commencement date to the earlier of the end of the useful life  
of the right-of-use asset or the end of the lease term.

The lease liability is initially measured at the present values of the lease payments that are not paid at the commencement date, 
discounted using the Group’s incremental borrowing rate. The lease payments also include the exercise price of a purchase option 
reasonably certain to be exercised by the Group and payments of penalties for terminating the lease, if the lease term reflects 
the Group exercising the option to terminate. Variable lease payments that do not depend on an index or a rate are recognised as 
expenses in the period in which the event or condition that triggers the payment occurs.

Short-term leases and leases of low-value assets

The Group has elected not to recognise right-of-use assets and lease liabilities for short-term leases of buildings that have a lease 
term of 12 months or less and leases of low-value items including office equipment. The Group recognises the lease payments 
associated with these leases as an expense on a straight-line basis over the term of the lease. 

In the comparative period, assets held under leases were classified as operating leases and were not recognised in the 
Consolidated Balance Sheet. Operating lease rentals were charged against income on a straight-line basis over the period of the 
lease. Benefits received and receivable as an incentive to enter into an operating lease were spread on a straight-line basis over  
the lease term. 

Sub-leases

When the Group is an intermediate lessor, it accounts for its interests in the head lease and the sub-lease separately. It assesses 
the lease classification as a sub-lease with reference to the right-of-use-asset arising from the head lease, not with reference to 
the underlying asset.

Other items

IAS 1, ‘Presentation of Financial Statements’, provides no definitive guidance as to the format of the income statement, but states 
key lines which should be disclosed. It also encourages the disclosure of additional line items and the reordering of items presented 
on the face of the income statement when appropriate for a proper understanding of the entity’s financial performance.

The Group has adopted a policy of disclosing separately on the face of its Group income statement the effect of any components  
of financial performance considered by the Directors to be not directly related to the trading business or regarded as exceptional,  
or for which separate disclosure would assist in a better understanding of the financial performance achieved.

78

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 2019Both materiality and the nature and function of the components of income and expense are considered in deciding upon such 
presentation. Such items may include, inter alia, impairment and amortisation charges relating to goodwill and other intangible 
assets, the financial effect of major restructuring and integration activity, gains or losses associated with acquisitions (including 
the costs of such acquisitions, movements in deferred contingent consideration and the associated unwind of any discount 
thereon), profits or losses arising on business disposals, share based payments and other items where separate disclosure is 
considered appropriate by the Directors, including the taxation impact of the aforementioned items.

Retirement benefit costs

The Group operates two defined contribution pension schemes that are established in accordance with employment terms set by the 
employing companies. The assets of these schemes are held separately from those of the Group in independently administered funds. 
The amount charged against profits represents the contributions payable to the scheme in respect of the accounting period. Payments 
made to state-managed retirement benefit schemes are dealt with as payments to defined contribution schemes, where the Group’s 
obligations under the schemes are equivalent to those arising in a defined contribution retirement benefit scheme. For defined benefit 
retirement schemes, the cost of providing benefits is determined using the Projected Unit Credit Method, with actuarial valuations being 
carried out at the end of each reporting period. Remeasurement comprising actuarial gains and losses, the effect of the asset ceiling (if 
applicable) and the return on scheme assets (excluding interest) are recognised immediately in the balance sheet with a charge or credit to 
the Statement of Comprehensive Income in the period in which they occur. Remeasurement recorded in the Statement of Comprehensive 
Income is not recycled. Past service cost is recognised in profit or loss in the period of scheme amendment. Net interest is calculated 
by applying a discount rate to the net defined benefit liability or asset. Defined benefit costs are split into three categories:

•  current service cost, past service cost and gains and losses on curtailments and settlements;

•  net interest expense or income; and

• 

remeasurement.

The Group presents the first component of defined benefit costs within cost of sales and administrative expenses in the consolidated 
income statement. Curtailment gains and losses are accounted for as past-service cost. Net interest expense or income is recognised 
within finance costs. The retirement benefit obligation recognised in the consolidated balance sheet represents the deficit or surplus 
in the Group’s defined benefit pension schemes. Any surplus resulting from this calculation is limited to the present value of any 
economic benefits available in the form of refunds from the schemes or reductions in future contributions to the schemes.

Provisions

Provisions are recognised when the Group has a present obligation as a result of a past event, and it is probable that the Group will 
be required to settle the obligation. Provisions are measured at the Directors’ best estimate of the expenditure required to settle 
the obligation at the balance sheet date, and are discounted to present value where the effect is material.

A property related provision is recognised and measured as a provision when the Group has a present obligation arising under a 
property related contract. This includes dilapidation costs arising from exiting a leasehold property where the costs are not all 
expected to be incurred during the next year. For a business that is closed or to be discontinued the provision reflects the costs 
associated with exiting the property leased by the discontinued or closed business.

An onerous contracts provision is recognised and measured as a provision when the Group has a present obligation arising under an 
onerous contract. An onerous contract is considered to exist where the Group has a contract under which the unavoidable costs of 
meeting the obligations under the contract exceed the economic benefits expected to be received under it.

A legal claims provision is recognised and measured as a provision when the Group has a present obligation arising under a legal 
claim. This includes anticipated costs to resolve any contractual disputes and any anticipated costs in respect of disputes arising 
on previously disposed of businesses. 

A restructuring provision is recognised when the Group has developed a detailed formal plan for the restructuring and has raised a 
valid expectation in those affected that it will carry out the restructuring by starting to implement the plan or announcing its main 
features to those affected by it. The measurement of a restructuring provision includes only the direct expenditures arising from 
the restructuring, which are those amounts that are both necessarily entailed by the restructuring and not associated with the 
ongoing activities of the entity. 

Foreign currencies 

Transactions in currencies other than the local functional currency are recorded at the rates of exchange on the dates of the 
transactions. At each balance sheet date, monetary assets and liabilities that are denominated in foreign currencies are retranslated  
at the rates prevailing on the balance sheet date, with differences recognised in profit or loss in the period in which they arise. 

79

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview1. Accounting policies continued
Foreign currencies continued

On consolidation, the assets and liabilities of the Group’s overseas operations are translated at exchange rates prevailing on the 
balance sheet date. Income and expense items are translated at the average exchange rates for the period. These are considered 
to be approximate rates for the transaction dates. Exchange differences arising, if any, are recognised directly within equity 
within other comprehensive income. Such translation differences are recognised as income or expense in the period in which the 
operation is disposed of. Goodwill and fair value adjustments arising on the acquisition of a foreign entity are treated as assets and 
liabilities of the foreign entity and translated at the closing rate. 

Share-based payments

The Group issues equity-settled share-based payments to certain employees. Equity-settled share-based payments are measured 
at fair value at the date of grant. This is expensed on a straight-line basis over the vesting periods of the instruments. At each 
balance sheet date, the Group revises its estimate of the number of equity instruments expected to vest as a result of the effect 
of the particular vesting conditions. The impact of the revision of the original estimates, if any, is recognised in profit or loss such 
that the cumulative expense reflects the revised estimate, with a corresponding adjustment to other reserves in equity. 

Fair value is measured by use of an adjusted Black-Scholes model for the 2016 matching shares, 2017, 2018 and 2019 LTIPs 
(including the CSOP) and the 2019 SAYE, and a Monte-Carlo model for the LTIPs awarded in 2016, as these will vest dependent on 
market conditions.

Tax

Current tax is provided at amounts expected to be paid or recovered using the tax rates and laws that have been enacted or 
substantively enacted by the balance sheet date.

Research and development tax credits are recognised in other revenue in the consolidated income statement.

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying values of assets and liabilities in 
the financial statements and the corresponding tax bases used in the computation of taxable profit, and is accounted for using the 
balance sheet liability method. Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred 
tax assets are recognised to the extent that it is probable that taxable profits will be available against which deductible temporary 
differences can be utilised. Such assets and liabilities are not recognised if the temporary difference arises from goodwill or from 
initial recognition (other than in a business combination) of other assets and liabilities in a transaction that affects neither the tax 
profit nor the accounting profit.

The carrying value of deferred tax assets is reviewed at each balance sheet date and reduced to the extent that it is no longer 
probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at 
the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax in the income 
statement is charged or credited, except when it relates to items charged or credited directly to equity, in which case the deferred 
tax is also dealt within equity.

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current 
tax liabilities and when they relate to income taxes levied by the same taxation authority and the Group intends to settle its current 
tax assets and liabilities on a net basis. 

Financial instruments

Financial assets and financial liabilities are recognised in the Group’s balance sheet when the Group becomes a party to the 
contractual provisions of the instrument.

Financial assets

Financial assets are classified into the following specified categories: financial assets ‘at fair value through profit or loss’ (FVTPL) 
and ‘amortised cost’. The classification depends on the nature and purpose of the financial assets and is determined at the time of 
initial recognition. The Group does not currently hold any assets at fair value through profit or loss.

Amortised cost

These assets arise principally from the provision of goods and services to customers (e.g. trade receivables) and cash and cash 
equivalents. They are initially recognised at fair value plus transaction costs that are directly attributable to their acquisition,  
and are subsequently carried at amortised cost using the effective interest rate method, less provision for impairment.

80

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 2019Impairment of financial assets

Impairment provisions for current and non-current trade receivables are recognised based on the simplified approach within IFRS 
9 using a provision matrix in the determination of credit losses. During this process the probability of the non-payment of the trade 
receivable is assessed. This probability is then multiplied by the amount of the expected loss arising from default to determine 
the expected credit loss for the trade receivables. Provisions are recorded net in a separate provision account with the loss being 
recognised in the consolidated income statement. On confirmation that the trade receivable will not be collectable, the gross 
carrying value of the asset is written off against the associated provision.

Impairment provisions for receivables from related parties and loans to related parties are recognised based on a forward looking 
expected credit loss model. The methodology used to determine the amount of provision is based on whether there has been a 
significant increase in credit risk since the initial recognition of the asset.

The Group’s financial assets measured at amortised cost comprise trade and other receivables and cash and cash equivalents.

Cash comprises cash in hand and deposits repayable on demand, less overdrafts payable on demand which have a right of offset 
against cash balances. These instruments are readily convertible to a known amount of cash and are subject to an insignificant risk 
of change in value.

Financial liabilities and equity

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into.

Equity instruments

An equity instrument is any contract that evidences a residual interest in the assets of the Group after deducting all of its liabilities. 
Equity instruments issued by the Group are recorded at the proceeds received, net of direct issue costs.

Financial liabilities

Financial liabilities are classified as either financial liabilities ‘at FVTPL’ or ‘amortised cost’. The only financial liabilities held ‘at FVTPL’ 
by the Group is deferred contingent consideration.

Dividends

Dividends are recognised when they become legally payable. In the case of final dividends, this is when approved by the 
shareholders at the AGM.

Contingent liabilities

Contingent liabilities are disclosed when cashflows are not probable.

2. Critical accounting judgements and sources of estimation uncertainty
In the process of applying the Group’s accounting policies, which are described in note 1, the Board has made the following 
judgements that have the most significant effect on the amounts recognised in the financial statements.

Goodwill and other intangible assets

The carrying value of goodwill at the year-end is £25.9m (2018: £20.5m). An annual impairment review is required under IAS 36 
‘Impairment of assets’ involving judgement of the future cash flows and discount rates for cash-generating units. The Group 
prepares such cash flow forecasts derived from the most recent budgets approved by the Board of Directors. Further details  
of the other assumptions used are given in note 14.

Other intangible assets

The carrying value of other intangible assets is £19.5m (2018: £12.7m). Judgement is required to assess whether costs meet the 
criteria for capitalisation set out in IAS 38, the useful life of those assets, and subsequently the consideration of the potential need 
for impairment of these assets, in particular in relation to their expected ability to generate future revenue. Further details of the 
other assumptions used are given in note 15.

81

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview2. Critical accounting judgements and sources of estimation uncertainty continued
Revenue recognition

The Group’s revenue recognition policies are disclosed in note 1. In some cases, particularly in relation to software delivery 
programmes on which we are engaged in a number of international settings, judgement is required to determine the most 
appropriate measure of the fair value and the timing of the revenue and profit recognition related to the service and products that 
have been delivered to customers at the balance sheet date. In particular before any license revenue can be recognised, the license 
must have been delivered and installed at the customers premises and be available to use by the customer in the environment on 
which installation will take place. Judgement is also required in the associated risk of recoverability of any associated receivables 
and contract assets where invoicing and/or payment is subject to certain future milestones. Programme delivery requirements, 
software specification and customer expectations may evolve during the course of these major projects. This may result in 
developments to ongoing commercial arrangements that could materially impact the basis of financial judgements made at period 
end. Therefore, the potential impact of these evolving obligations and the overall customer project status must be considered 
carefully and where appropriate reflected in accounting judgements.

Acquisition accounting

The Group acquired Tribal Dynamics Holdings Limited (formerly Crimson Consultants Limited) on 10 May 2019 with an element of 
the consideration being deferred and contingent on the future annual recurring revenue (ARR) growth of the acquired business. 
Judgement is required to estimate the recurring revenue which determines the level of provision for deferred contingent 
consideration that is required. As part of the accounting for the acquisition of Tribal Dynamics Holdings Limited judgement 
has been used to identify the fair value of intangible assets totalling £4.3m, relating to software, and customer contracts and 
relationships (see note 33).

3. Effect of new accounting standards
The Group adopted IFRS16 “Leases” with effect from 1 January 2019. This has resulted in the Group recognising right-of-use assets 
and lease liabilities. For leases previously classified as operating leases, under previous accounting requirements the Group did 
not recognise related assets or liabilities, and instead spread the lease payments on a straight-line basis over the lease term. The 
Group has applied the modified retrospective approach and has only recognised leases on the balance sheet as at 1 January 2019. 
Comparative amounts for the year prior to the first adoption have not been restated. In addition, it has been decided to measure 
right-of-use assets by reference to the measurement of the lease liability on that date as if the new standard had always been 
applied in line with transitional provisions. Future dilapidation costs have been added as part of the cost of the right-of-use asset. 
The lease liability on 1 January 2019 has been measured at the present value of the remaining lease payments discounted using 
the incremental borrowing rate at that date.

The key assumptions used in this assessment are as follows: Straight line amortisation of the right-of-use assets; amortisation 
period being equivalent to the length of the lease; and implicit rate used in the calculations being 1.8% + LIBOR (0.85%).

On transition to IFRS 16 the weighted average incremental borrowing rate applied to lease liabilities recognised under IFRS 16  
was 2.65%.

The effects of adopting IFRS 16 as at 1 January 2019 are as follows:

Right-of-use assets

Net investment in lease

Trade and other payables (rent incentives)

Lease liabilities

Accumulated losses

Carrying amount
31 Dec 2018  
£’000

–

–

(6,755)

–

(14,888)

Effect of 
IFRS16  
£’000

4,176

313

308

(4,882)

85

IFRS 16  
carrying amount  
as 1 January 2019  
£’000

4,176

313

(6,447)

(4,882)

(14,803)

82

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 2019  
The following is a reconciliation of total operating lease commitments at 31 December 2018 (as disclosed in the financial 
statements to 31 December 2018) to the lease liabilities recognised at 1 January 2019.

Balance at 31 December 2018

Leases with remaining lease term of less than 12 months and low value leases

Lease liabilities before discounting

Discounted using incremental borrowing rate

Balance at 1 January 2019 recognised under IFRS 16

 £’000

5,394

(73)

5,321

(439)

4,882

4. Revenue for contracts with customers
The Group has split revenue into various categories which is intended to enable users to understand the relationship with revenue 
segment information.

31 December 2019

License and development fees

Implementation services

Support & maintenance

Cloud services

Other services

Schools inspections & other related services (QAS)

i-graduate survey & data analytics

31 December 2018

License and development fees

Implementation services

Support & maintenance

Cloud services

Other services

Schools inspections & other related services (QAS)

i-graduate survey & data analytics

Australia
 £000

Other APAC
£000

14,869

15,656

152

2,610

752

20

–

333

19,523

UK
 £000

5,992

8,591

5,154

804

11,689

327

47,426

UK 
£000

5,977

6,534

110

4,107

13,613

16,179

4,347

1,237

9,870

976

715

229

–

894

42,554

22,234

149

1,135

1,254

26

–

1,054

403

4,021

424

2,436

1,314

25

1

1,084

245

5,529

Australia
£000

Other APAC 
£000

North  
America and 
rest of the 
world 
£000

80

417

843

111

–

5,095

694

7,240

North  
America and 
rest of the 
world 
£000

(21)

479

624

87

(787)

8,901

462

9,745

Total 
£000

6,373

12,753

32,622

6,043

824

17,838

1,757

78,210

Total 
£000

6,490

13,556

31,730

5,174

680

19,855

2,577

80,062

83

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview4. Revenue for contracts with customers continued
Net contract liabilities

Opening contract balance post IFRS 15

Of which released to income statement

New billings and cash in excess of revenue recognised

Closing contract balance

Contract Asset/
(Liability)
2019
£000

Contract Asset/
(Liability)
 2018
 £000

(17,752)

17,112

(18,385)

(19,025)

(14,750)

14,416

(17,418)

(17,752)

Of the £18,385,000 new billings and cash in excess of revenue recognised, £535,000 related to Tribal Dynamics Limited. This 
amount is also included in the closing contract balance. 

Balances arise on contract assets and liabilities when cumulative payments received from customers at the balance sheet date do 
not necessarily equal the amount of revenue recognised on contracts. Customers are on standard payment terms, which may result 
in settlement of invoices prior to the recognition of associated revenue. 

License revenue is recognised over the duration of the project implementation period on a percentage completion basis based on 
timesheet data of actual days delivered versus number of expected days for the project. 

Contract assets inherently have some contractual risks associated with them related to the specific and ongoing risks in each 
individual contract with a customer. The impairment of contract assets/(liabilities) reflects provisions recognised against contract 
assets in relation to these risks. See note 31.

The amount of incremental costs to obtain a contract which extends over a period of more than 12 months has been recognised as 
an asset in prepayments totalling £0.2m (2018: £0.2m) and will be released in line with the total contract revenue. No amount has 
been impaired at 31 December 2019 or 2018.

Remaining performance obligations

License revenue is recognised over the duration of the project implementation period on a percentage completion basis. For 
large deals, which may typically have an implementation period of two years or more, the recognition of License revenue is spread 
over an extended period, rather than immediate upfront recognition. 

The amount of revenue that will be recognised in future periods on these contracts when those remaining performance obligations 
will be satisfied is analysed as follows:

At 31 December 2019

License and development fees

Implementation services

Support & maintenance

Cloud services

Other services

Schools inspections & other related services (QAS)

i-graduate survey & data analytics

2020 
£000

4,364

7,680

2021 
£000

2,826

703

32,894

29,362

5,629

300

13,875

696

4,888

174

7,633

278

2022 
£000

1,439

208

11,012

2,048

23

3,862

281

Thereafter 
£000

36

–

293

146

–

2,850

70

Total 
£000

8,665

8,591

73,561

12,711

497

28,220

1,325

65,438

45,864

18,873

3,395

133,570

84

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 2019At 31 December 2018

License and development fees

Implementation services

Support & maintenance

Cloud services

Other services

Schools inspections & other related services (QAS)

i-graduate survey & data analytics

An analysis of the Group’s revenue is as follows:

Continuing operations

Sales of services 

Total revenue

2019 
£000

3,887

6,955

2020 
£000

1,658

2,465

32,448

29,201

5,278

166

10,540

622

4,071

157

1,613

15

2021 
£000

482

170

17,558

2,199

158

311

14

Thereafter 
£000

26

55

1,007

497

–

–

–

Total 
£000

6,053

9,645

80,214

12,045

481

12,464

651

59,897

39,180

20,892

1,585

121,554

2019 
£’000

2018 
£’000

78,210

78,210

80,062

80,062

Sales of services are defined as education related systems or solutions and consultancy services. Further details of the nature of 
the services provided are disclosed in note 5. Sales of goods are not material and are therefore not shown separately. Included in 
sales of services is £0.6m (2018: £0.8m) related to software license revenues recognised as a result of a periodic review of our 
license entitlement resulting from changes in our customers’ enrolled student numbers. 

There is no revenue in respect of discontinued operations.

85

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview5. Business segments
Information reported to the Group’s Chief Executive for the purposes of resource allocation and assessment of segment 
performance is focused on the nature of each type of activity. The Group’s reportable segments and principal activities under 
IFRS 8 are detailed below:

•  Student Information Systems (SIS) represents the delivery of software and subsequent maintenance and support services and 

the activities through which we deploy and configure our software for our customers; and

• 

 Education Services (ES) representing inspection and review services which support the assessment of educational delivery, 
previously Quality Assurance Solutions (QAS), and a portfolio of performance improvement tools and services, including 
analytics, software solutions, facilities and asset management, previously i-graduate.

Tribal previously identified and reported under 3 operating segments namely Student Management Systems (SMS), i-graduate and 
Other (IGRAD) and Quality Assurance Services (QAS). The operating segments were changed at the beginning of the year and now 
consist of Student Information Systems (SIS) and Education Services (ES). The change is primarily due to restructuring in i-graduate 
whereby IGRAD and QAS are amalgamated into one operating segment – ES.

In accordance with IFRS 8 ‘Operating Segments’, information on segment assets is not shown, as this is not provided to the chief 
operating decision-maker, being the Chief Executive. Inter-segment sales are charged at prevailing market prices.

Revenue

Adjusted Segment Operating Profit

Year ended 
31 December 2019 
£’000

Year ended  
31 December 2018 
£’000

Year ended  
31 December 2019 
£’000

Year ended  
31 December 2018 
£’000

Student Information Systems

Education Services

Total

Unallocated corporate expenses

Adjusted operating profit

Amortisation of software and customer 
contracts & relationships (see note 7)

Other items (see note 7)

Operating (loss)/profit

Investment income

Finance (costs)/income

(Loss)/profit before tax

Tax charge

(Loss)/profit after tax

58,615

19,595

78,210

57,630

22,432

80,062

17,937

4,014

21,951

(10,299)

11,652

(1,331)

(12,767)

(2,446)

59

(506)

(2,893)

(70)

(2,963)

16,911

4,570

21,481

(10,686)

10,795

(1,787)

(4,425)

4,583

46

220

4,849

(702)

4,147

Depreciation and amortisation is allocated to segment profits and is included in adjusted segment operating profit as above. The 
amount included in SIS is £1.8m (2018: £2.0m) and within Education Services £0.1m (2018: £0.2m).

The accounting policies of the reportable segments are the same as the Group’s accounting policies described in note 1. Segment 
profit represents the profit earned by each segment, without allocation of central administration costs, including Directors’ salaries, 
finance costs and income tax expense. This is the measure reported to the Group’s Chief Executive for the purpose of resource 
allocation and assessment of segment performance.

Within Education Services revenues of approximately 4% (2018: 5%) have arisen from the Segments largest customer; within SIS 
revenues of approximately 7% (2018: 6%) have arisen from the Segments largest customer.

86

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 2019Geographical information

Revenue from external customers, based on location of the customer, are shown below:

UK

Australia

Other Asia Pacific

North America

Rest of the world

Non-current assets (excluding deferred tax)

UK

Australia

Other Asia Pacific

North America

Rest of the world

6. Operating (loss)/profit for the year 

Operating (loss)/profit for the year is stated after charging/(crediting):

Staff costs (excluding amounts capitalised)

Depreciation and other amounts written off property, plant and equipment

Depreciation of right-of-use assets

Platform dispute

Amortisation of software and customer contracts & relationships

Amortisation of software licenses

Amortisation of business systems

Amortisation of development costs and acquired Intellectual Property

Impairment of development costs

Write off of business systems

Net impairment loss/(gain) on trade receivables

Research and development expenditure

Lease expenses

Net foreign exchange losses

Note

8

16

26

7

15

15

15

15

15

15

17

2019 
£’000

47,426

19,523

4,021

3,127

4,113

78,210

2019 
£’000

34,440

15,607

892

64

25

2018
 £’000

42,554

22,234

5,529

2,666

7,079

80,062

2018 
£’000

17,884

16,940

248

2

–

51,028

35,074

2019  
£’000

41,965

879

1,043

9,133

1,331

60

223

1,510

–

646

304

6,161

–

181

2018  
£’000

44,919

995

–

–

1,787

85

487

1,757

983

–

(1,576)

7,094

1,017

27

87

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview6. Operating (loss)/profit for the year continued
The analysis of auditors’ remuneration is as follows:

Fees payable to the Company’s current auditors for the audit of the Company’s annual report

Fees payable to the Company’s current auditors and its associates for other services to the Group:

– the audit of the Company’s subsidiaries pursuant to legislation

Total audit fees

– audit related assurance services

– non-audit related assurance services

Total non-audit fees

Total auditor’s remuneration

2019  
£’000

176

2018 
 £’000

86

119

295

10

17

27

322

109

195

35

30

65

260

Non-audit fees in 2019 (£10,000) arose as a result of the half year review and as a result of corporate activity (£17,000).

Non-audit fees in 2018 (£35,000) arose as a result of the half year review performed by the Company’s previous auditors and as a 
result of corporate activity by the current auditors (£30,000).

Fees payable to BDO LLP and the previous auditors and its associates for non-audit services to the Company are not required to be 
disclosed because the consolidated financial statements are required to disclose such fees on a consolidated basis.

7. Other items

Acquisition related costs

Platform dispute

Employee related share option charges (including employer related taxes)

– Impairment of development costs

– Write off of business systems

– Legacy defined benefit schemes

– Other legal costs

– Property related

– Restructuring and associated costs

Other items

Amortisation of software and customer contracts & relationships

Total administrative expenses

Other financing costs

Other financing income

Total other items before tax

Tax on other items

Total other items after tax

2019  
£’000

(237)

(9,133)

(1,717)

–

(646)

(90)

(150)

–

(794)

(1,680)

(1,331)

(14,098)

(344)

–

(14,442)

2,448

(11,994)

2018 
 £’000

(62)

–

(2,329)

(983)

–

(73)

–

7

(985)

(2,034)

(1,787)

(6,212)

(106)

380

(5,938)

1,171

(4,767)

88

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 2019The Group has adopted a policy of disclosing separately on the face of its Group income statement the effect of any components 
of financial performance considered by the Directors to be not directly related to the trading business or regarded as exceptional, or 
for which separate disclosure would assist in a better understanding of the financial performance achieved. Both materiality and the 
nature and function of the components of income and expense are considered in deciding upon such presentation. As such, ‘other 
items’ are not part of the Group’s underlying trading activities and include the following:

Acquisition related costs: Amounts relating to the legal and due diligence costs acquisition of Tribal Dynamics Holdings Limited in 
the period total £237,000 (2018: £62,000), (see note 33). Under IFRS3 these amounts have been expensed as are not eligible for 
capitalisation. These are considered to be one off costs in the year.

Platform dispute: Amounts relating to the Platform dispute and the agreement to settle the dispute for past royalties and 
associated legal costs in the period total £9,133,000 (2018: £nil). An accrual of £8,200,000 has been made at the year end to 
settle all historic liabilities and outstanding legal costs.

Employee related share option charges. The numbers above include:

•  share based payments (see note 23) plus foreign exchange £33,000 (2018: £28,000); 

•  the movement in associated employers taxes accrual (2019: £(52,000): 2018: £17,000); 

• 

 the cash paid on dividends on share options that have met performance conditions (2019: £155,000: 2018: £47,000). When 
the Company declares a cash dividend, some option holders are entitled to a ‘dividend equivalent’. This is a payment in cash and/
or additional shares with a value determined by reference to the dividends that would have been paid on the vested shares in 
respect of dividend record dates occurring during the period between the grant of the Award and the date on which it becomes 
exercisable; and 

•  a nominal value paid to employees as a bonus (2019: £572,000: 2018: £nil). Under Companies Act 2006 rules a nominal value 
must be paid to issue new shares, however under the rules of the LTIP and Matching Shares Schemes the Company will pay the 
nominal value to the participants as a bonus.

Other items are detailed below:

•  during the year the Group upgraded its accounting system to Microsoft Dynamics D365 to allow the Group’s finance team to 

access new functionalities and thus providing operating efficiencies. After the successful upgrade the remaining life of AX 2012 
was reviewed and management concluded that this asset should be fully impaired in line with IAS 36 paragraph 12(e) due to the 
obsolescence of the asset (2019: £646,000: 2018: £nil) (see note 15);

• 

• 

• 

legacy defined benefit schemes relate to the Prudential Platinum and Federated Pension Funds to which no current Tribal 
employee is a member. Costs arising relate to administration charges;

legal costs associated with the data breach in Tribal Campus, an Australian subsidiary of the Group, announced on  
12 August 2019, amounted to £150,000 (2018: £nil). The amounts expensed are the excess not covered by the Group’s 
Insurance policy; and

restructuring and associated costs relate to the restructuring of the Group’s operations. At the end of 2018 the Group 
announced the restructure of the management of its i-graduate business in the UK and the SchoolEdge development team in 
Asia Pacific with costs arising in 2019 mainly due to redundancies (2019: £794,000: 2018: £985,000). 

Amortisation of software and customer contracts and relationships: Amortisation arising on the fair value of intangible assets 
acquired is separately disclosed. (2019: £1,331,000: 2018: £1,787,000).

Other financing charges: Consistent with the treatment of movements in deferred consideration, the unwind of the discount 
on deferred consideration is separately presented as other financing costs in the income statement (2019: £344,000: 2018: 
£106,000).

Other financing income: Amounts relating to settlement gains on defined benefit schemes (2019: £nil: 2018: £380,000).

Taxation: The tax credit arising on the above items is presented on a consistent basis with the underlying cost or credit to which it 
relates and therefore is also presented separately on the face of the income statement.

89

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview8. Staff numbers and costs
The average monthly number of persons employed under contracts of service by the Group (including Executive Directors) during 
the year was as follows:

Selling, operations and marketing

Finance and administration

The aggregate payroll costs of these persons were as follows:

Wages and salaries

Social security costs

Other pension costs

Restructuring costs

Share option charge*

2019  
number

782

97

879

2019 
 £’000

40,012

3,363

1,889

817

1,197

47,278

The total payroll costs above include £5,313,000 (2018: £4,004,000) capitalised as development costs.

Net interest expense relating to pension schemes of £27,000 (2018: £41,000) and administrative expenses of £44,000 
(2018: £22,000) are reported elsewhere and are therefore excluded from the figures above.

* Includes £155,000 (2018: £47,000) cash paid on dividends on share options that have met performance conditions.

9. Investment income

Other interest receivable

Interest receivable on leased assets

Total investment income

10. Finance costs/(income)

Interest on bank overdrafts and loans

Amortisation and write off of loan arrangement fees

Net interest payable on retirement benefit obligations

Interest expense on lease liabilities

Adjusted finance costs

Unwinding of discounts

Other finance costs

Total finance costs

Settlement gain on defined benefit schemes

Total finance costs/(income)

90

2019 
 £’000

51

8

59

2019  
£’000

4

–

27

131

162

344

344

506

–

506

2018  
number

783

100

883

2018 
 £’000

40,296

3,389

1,941

985

2,312

48,923

2018  
£’000

46

–

46

2018 
£’000

1

12

41

–

54

106

106

160

(380)

(220)

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 201911. Tax

Current tax

UK corporation tax

Overseas tax

Adjustments in respect of prior years

Deferred tax

Current year

Adjustments in respect of prior years

Tax charge on profits

2019 
 £’000

–

1,299

(406)

893

(1,143)

320

(823)

70

2018  
£’000

114

702

(179)

637

79

(14)

65

702

See note 22 for further analysis of movements in the deferred tax position. The continuing tax charge can be reconciled to the profit 
from continuing operations per the income statement as follows:

(Loss)/profit before tax on continuing operations

Tax (credit)/charge at standard UK rate of 19% (2018: 19%)

Effects of:

Overseas tax rates

Expenses not deductible for tax purposes

Adjustments in respect of prior years

Additional deduction for R&D expenditure

Movement in transfer pricing tax provision

Utilisation of unrecognised tax losses

Effect of changes in tax rates

Tax expense for the year

2019  
£’000

(2,893)

(550)

349

268

(86)

8

–

(7)

88

70

2018 
 £’000

4,849

921

(56)

156

(193)

18

(64)

9

(89)

702

In addition to the amount charged to the income statement a current tax credit of £nil (2018: £nil) and a deferred tax credit of 
£84,000 (2018: £171,000) has been recognised directly in equity during the year in relation to share schemes. A deferred tax 
charge of £83,000 (2018: £73,000) has been recognised in the Consolidated Statement of Comprehensive Income in relation to 
Defined Benefit pension schemes. 

The Group continues to hold an appropriate corporation tax provision in relation to the Group relief claimed from Care UK for the year 
ended 31 March 2007, together with other appropriate Group provisions. There has been no progress in the Care UK case in the year 
to 31 December 2019. Under IFRIC 23 management have reviewed this uncertain tax provision and in line with the new standard do 
not consider it appropriate to make any adjustments due to the lack of progression in the year. 

The income tax expense for the year is based on the UK statutory rate of corporation tax for the period of 19% (2018: 19%). Tax for 
other jurisdictions is calculated at the prevailing rates prevailing in the respective jurisdictions.

A further reduction in the UK corporation tax rate from 19% to 17% (effective from 1 April 2020) was substantively enacted on 6 
September 2016. This will reduce the Group’s future tax charge accordingly. The deferred tax balances at 31 December 2019 have 
been calculated based on these rates.

91

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview12. Dividends

Amounts recognised as distributions to equity holders in the period:

Final dividend for the year ended for the year ended 31 December 2018 of 1.1 pence  
(year ended 31 December 2017: 1.0 pence) per share

2019  
£’000

2018 
 £’000

2,147

1,952

Proposed final dividend:

Proposed final dividend for the year ended 31 December 2019 of 1.2 pence  
(year ended 31 December 2018: 1.1 pence) per share

2,451

2,147

The Board regularly review the available distributable reserves of Tribal Group plc to ensure they are protected for future  
dividend payments. 

The proposed dividend per share has been calculated on the number of shares expected to be in issue at the date of payment.  
This includes allotments of shares since the year end.

13. Earnings per share
Earnings per share and diluted earnings per share are calculated by reference to a weighted average number of ordinary shares 
calculated as follows:

Weighted average number of shares outstanding:

Basic weighted average number of shares in issue

Weighted average number of employee share options

Weighted average number of shares outstanding for dilution calculations

2019 
 thousands

2018 
 thousands

196,626

7,241

203,867

195,224

10,546

205,770

Diluted earnings per share only reflects the dilutive effect of share options for which vesting criteria have been met. 

The maximum number of potentially dilutive shares, based on options that have been granted but have not yet met vesting 
criteria, is 5,281,859 (2018: 7,140,064) This includes 1,116,879 options in the 2019 SAYE Scheme. In addition there are a further 
3,405,996 (2018: 3,405,996) potentially dilutive matching share options that have been granted but have not yet met vesting 
criteria as at 31 December 2019. These Matching share options were exercised on 18 December 2019, however the shares were 
not allotted until early January 2020.

The adjusted basic and diluted earnings per share figures shown on the consolidated income statement on page 68 are included as 
the Directors believe that they provide a better understanding of the underlying trading performance of the Group. A reconciliation 
of how these figures are calculated is set out below:

Net (Loss)/profit

Earnings per share

Basic

Diluted

Adjusted Net Profit

Adjusted earnings per share

Basic

Diluted

92

2019 
£’000

(2,963)

(1.5)p

(1.5)p

9,031

4.6p

4.4p

2018 
£’000

4,147

2.1p

2.0p

8,914

4.6p

4.3p

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 2019(Loss)/profit for the year attributable to equity shareholders

Add back:

Amortisation of IFRS intangibles (net of tax)

Share based payments

Unwinding of discounts

Platform dispute

Other items (net of tax)

Total adjusting items (net of tax)

Adjusted earnings

14. Goodwill

Cost 

At beginning of year

Additions (note 33)

Exchange differences 

At end of year

Accumulated impairment losses 

At beginning of year

At end of year

Net book value 

At end of year

At beginning of year

(Loss)/profit for the year

Earnings per share

2019 
 £’000

(2,963)

1,003

1,009

344

9,133

505

11,994

9,031

2018  
£’000

4,147

1,271

2,237

106

–

1,153

4,767

8,914

2019  
£’000

(1.5)p

2018  
£’000

2.1p

6.1p

4.6p

2.5p

4.6p

2019  
£’000

101,748

5,870

(508)

107,110

81,231

81,231

25,879

20,517

2018  
£’000

102,344

–

(596)

101,748

81,231

81,231

20,517

21,113

Goodwill acquired in a business is allocated, at acquisition, to the cash-generating units (CGUs) that are expected to benefit from 
the business combination. The carrying amount of goodwill has been allocated as follows:

Student Information Systems (SIS)

Education Services (ES)

2019 
 £’000

22,345

3,534

25,879

2018  
£’000

16,983

3,534

20,517

Goodwill is reviewed at least annually for impairment by comparing the recoverable amount of each cash generating unit (CGU) with 
the goodwill, intangible assets and property, plant and equipment allocated to that CGU. 

From 1 January 2019 the i-graduate business was combined with QAS under one new CGU ‘Education Services’ (ES) and is led 
by Janet Tomlinson. The change is primarily due to restructuring in i-graduate whereby IGRAD and QAS are amalgamated into one 
operating segment – ES.

The recoverable amount of a CGU is determined based on value in use calculations. These calculations use risk adjusted cash 
flow projections based on the financial budget approved by management for the period to 31 December 2020. The budget 
was prepared based on past experience, strategic plans and management’s expectation for the markets in which they operate 
including adjustments for known contract ends, contract related inflationary increases and planned cost savings. The budget was 
extrapolated over an five-year period in line with previous calculations and to give greater clarity on future cashflows. The growth 
assumption is 2% per annum for SIS (2018; 2%) and 2% for ES (2018: 4%). Cash flows beyond the budget and extrapolation period 
were calculated into perpetuity using the same growth rates. These growth rates are in line with the expected average UK economy 
long-term growth rate. 

93

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview14. Goodwill continued
The cash flows projections are discounted at a pre-tax discount rate of 9.3% (2018: 10.4%). The single discount rate, which is 
consistently applied for both CGUs, is determined with reference to internal measures and available industry information and 
reflects specific risks relevant to the Group. 

Impairment testing inherently involves a number of judgemental areas, including the preparation of cash flow forecasts for periods 
that are beyond the normal requirements of management reporting; the assessment of the discount rate appropriate to the Group 
and the estimation of the future revenue and expenditure of each CGU. Accordingly, management undertook stress testing to 
understand the key sensitivities and concluded as follows: 

A rise in discount rate to 32% and 100% would trigger an impairment in SIS and ES respectively. A decline in growth rate to (24%) in 
SIS and (91%) in ES would result in an impairment . Management does not consider these changes possible but considers a slight 
increase in discount rate to 10% and zero growth may be possible as a result of the current economic environment. As a result of 
the analysis, there is headroom of £79.8 million and £26.8 million in SIS and ES respectively. 

As a result, management does not believe a reasonably possible change in the key assumptions may cause impairment. 

15. Other intangible assets

Customer 
contracts & 
relationships 
£’000

Acquired 
Intellectual 
Property 
£’000

 Software 
£’000

Development 
costs
 £’000

Business 
systems 
£’000

Software 
licenses 
£’000

Cost

At 1 January 2018

7,767

7,096

1,873

Additions

Disposals

–

–

–

–

Exchange differences

(353)

(151)

– 

– 

–

26,535

4,145

–

(173)

6,374

1,469

26

(7)

(2)

Total 
£’000

51,114

4,217

(7)

(684)

37,251

4,116

983

(7)

(421)

41,922

3,124

(834)

(468)

1,486

54,640

–

3

–

–

4,325

6,300

(1,480)

(572)

1,489

63,213

46

–

(5)

6,415

–

156

(1,480)

(8)

5,083

5,025

487

–

–

(3)

1,347

85

–

(7)

–

5,509

1,425

223

(834)

(5)

60

–

–

6,945

1,607

–

 –

(128)

8,424

4,936

429

–

–

(78)

5,287

470

–

(80)

1,873

30,507

–

–

–

–

–

6,141

–

(135)

1,873

36,513

187

374

–

–

–

561

98

–

–

20,281

1,383

983

–

(70)

22,577

1,412

–

(96)

5,677

659

23,893

4,893

1,485

43,744

2,747

1,658

1,214

1,312

12,620

7,930

190

906

4

61

19,469

12,718

At 31 December 2018 
and 1 January 2019

Acquisitions

Additions

Disposals

Exchange differences

At 31 December 2019

Amortisation

At 1 January 2018

Charge for the year

Impairment

Disposals

7,414

2,718

–

–

(301)

9,831

5,475

1,358

–

–

Exchange differences

(270)

At 31 December 2018 
and 1 January 2019

Charge for the year

Disposals

Exchange differences

At 31 December 2019

Carrying amount

At 31 December 2019

At 31 December 2018

6,563

861

–

(287)

7,137

2,694

851

94

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 2019Software and customer contracts and relationships have arisen from acquisitions and are amortised over their estimated useful 
lives, which are 3 to 8 years and 3 to 12 years respectively. The additions in the period relate to the acquisition of Tribal Dynamics 
Limited (see note 33). The amortisation period for development costs incurred on the Group’s product development is 5 to 15 years, 
based on the expected life-cycle of the product. Amortisation and impairment of development costs, amortisation for software, 
customer contracts and relationships, business systems and software licenses are all included within administrative expenses. 

Included within Business Systems are finance systems with a carrying value of £0.2m (2018: £0.9m). During 2019 management 
took the decision to write off the AX finance system (£0.6m) following a successful implementation of the new D365 system which 
has now been capitalised. This system is being amortised over a period of ten years and has nine years left. 

The Group is required to test annually if there are any indicators of impairment. The recoverable amount is determined based 
on value in use calculations of identified CGU’s. The use of this method requires the estimation of future cashflows and the 
determination of a discount rate in order to calculate the present value of the cashflows. 

The impairment testing allocates all assets relating to specific CGUs, including goodwill, other intangibles, property, plant and 
equipment and net current assets and liabilities.

Towards the end of 2018 management identified some challenges in the APAC school’s business. To mitigate some of the 
challenge it was decided to reduce investment in the sector and halt future software development where it is not supported 
by committed sales. The decision to stop work on modules 3 was taken at the end of the year and in line with the Group’s policy, 
work undertaken throughout that year was capitalised as the view at the time was that the capitalised value was supportable. 
Management concluded that as at 31 December 2018 there was an impairment in Development Costs, being the whole of modules 
3 in SchoolEdge totalling £1m, being the software sold into schools in Australia only. This asset belongs to the SIS segment and 
has been booked through ‘other items, administrative expenses’ (see note 7) in the financial statements and is consistent with the 
treatment of other ‘non-trading’ adjustments.

On 5 June 2017 the Group acquired Intellectual property from Wambiz Limited. The initial cash consideration was £1,250,000. 
Further consideration of £289,000 was paid in 2018 and £485,000 paid in 2019. All consideration has now been paid. An intangible 
asset of £1,873,000 has been recorded under Acquired intellectual property. The Wambiz code has been incorporated within the 
new app/Engage platform of Tribal Edge, the amortisation time frame of this is expected to be fifteen years in line with the rest of 
Tribal Edge. Subsequently, management have changed the UEL of this asset from 5 to 15 years in accordance with IAS 8.36. This 
has been treated as a change in accounting estimate from 1 January 2019 and therefore prior periods have not been adjusted. The 
net impact of this change in accounting estimate is a reduction in the amortisaton charge of £277,000.

95

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview16. Property, plant and equipment

Cost

At 1 January 2018

Additions

Disposals

Exchange differences

At 31 December 2018 and 1 January 2019

Additions

Disposals

Exchange differences

At 31 December 2019

Accumulated depreciation and impairment

At 1 January 2018

Charge for the year

Disposals

Exchange differences

At 31 December 2018 and 1 January 2019

Charge for the year

Disposals

Exchange differences

At 31 December 2019

Net book value

At 31 December 2019

At 31 December 2018

Leasehold 
improvements 
£’000

Fixtures, fittings and 
other equipment 
£’000

2,800

333

– 

(31)

3,102

228

(196)

(31)

3,103

2,384

290

– 

(31)

2,643

253

(196)

(23)

2,677

426

459

4,830

870

(39)

(82)

5,579

349

(59)

(81)

5,788

3,669

705

(39)

(59)

4,276

626

(59)

(67)

4,776

1,012

1,303

Total 
£’000

7,630

1,203

(39)

(113)

8,681

577

(255)

(112)

8,891

6,053

995

(39)

(90)

6,919

879

(255)

(90)

7,453

1,438

1,762

There are £7.6m (2018: £6.3m) worth of assets that are fully depreciated within property, plant and equipment.

96

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 201917. Trade and other receivables

Amounts receivable for the sale of services

Less: loss allowance

Other receivables

Prepayments

2019  
£’000

8,070

(441)

7,629

330

2,832

2018  
£’000

9,452

(137)

9,315

375

3,150

10,791

12,840

The Group’s principal financial assets are cash and cash equivalents and trade and other receivables which represent the Group’s 
maximum exposure to credit risk in relation to financial assets. The Group’s credit risk is primarily related to its trade receivables.  
The credit risk on liquid funds is limited because the counterparties are banks with high credit ratings assigned by international 
credit rating agencies.

All receivables are due within one year in both current and prior years.

The Directors consider that the carrying amount of trade and other receivables approximates to their fair value.

Trade receivables

Trade receivables are measured at amortised cost. The average credit terms on sales is 30 days (2018: 30 days). The Group  
sells the majority of its services to the public sector or related bodies and institutions, and as such there is a low incidence of 
default experience.

Of the total trade receivables balance at the end of the year, one customer (2018: two) held balances outstanding of more than 5%, 
being £0.4m (2018: £0.5m and £0.5m). The average age of receivables is 38 days (2018: 37 days).

The Group applies the IFRS 9 simplified approach to measuring expected credit losses using a lifetime expected credit loss 
allowance for trade receivables and accrued income. To measure expected credit losses on a collective basis, trade receivables 
 and accrued income are grouped based on similar credit risk and ageing. See note 31.

At 31 December 2019 the lifetime expected loss allowance for trade receivables is as follows:

Current

30–60 days

60–90 days

90–180 days

180+ days

Total

Expected 
 loss rate

Gross carrying 
amount 
£’000

Loss provision  
£’000

0%

4%

17%

14%

10%

6,035

1,253

332

190

260

8,070

25

126

76

66

148

441

97

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview17. Trade and other receivables continued
Movement in the impairment allowance for trade receivables are as follows:

Balance at the beginning of the year

IFRS 9 expected credit loss adjustment

Provision for receivables impaired

Amounts written off during the year

Unused amounts reversed

Balance at the end of the year

Contract assets 

2019  
£’000

137

326

–

(28)

6

441

2018  
£’000

1,713

(144)

27

(590)

(869)

137

Contract assets are measured at amortised cost. Contract assets inherently have some contractual risks associated with them 
related to the specific and ongoing risks in each individual contract with a customer. These are subject to the expected credit loss 
impairment under IFRS9.

Impairments recognised in the income statement in respect of contract assets amount to £nil (2018: £0.1m).

18. Cash and cash equivalents
Cash and cash equivalents of £16.5m (2018: £20.0m) comprise cash held by the Group and short-term bank deposits with an 
original maturity of three months or less. The carrying amount of these assets approximates their fair value. Of the above balance, 
£nil (2018: £nil) represents funds restricted in use by the relevant commercial terms of certain trading contracts. These terms have 
been complied with. 

The credit quality of cash at bank can be assessed by reference to external credit ratings. The Group has not changed its risk 
appetite during the year, however one of the Group’s main banks has been downgraded in the period. The following table has been 
sourced from Moodys credit ratings.

Aa1 

Aa3

A1 

A3

Baa2 

Cash and cash equivalents include the following for the purposes of the statement of cashflows:

Cash and cash equivalents

2019  
£’000

13

5,885

9,393

1,120

52

16,463

2019  
£’000

16,463

16,463

2018  
£’000

1,571

11,169

4,730

2,345

159

19,974

2018 
 £’000

19,974

19,974

98

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 201919. Trade and other payables

Current

Trade payables

Other taxation and social security

Other payables

Deferred contingent consideration

Deferred non-contingent consideration

Non-current

Deferred contingent consideration

Other payables

Total

2019  
£’000

800

3,156

1,378

1,693

–

7,027

1,939

31

1,970

8,997

2018 
£’000

1,461

3,028

1,793

–

473

6,755

–

62

62

6,817

The average credit period taken for trade purchases is 10 days (2018: 30 days). For most suppliers, no interest is charged on the 
trade payables for the first 30 days from the date of invoice. Thereafter, in some cases, interest may be charged on the outstanding 
balances due to certain suppliers at various interest rates. The Group has financial risk management policies in place to ensure that 
all payables are paid within a reasonable time frame. The Directors consider that the carrying amount of trade and other payables 
approximates their fair value.

Other payables are split as follows: 

Goods received not invoiced

Other creditors

2019  
£’000

538

840

1,378

2018  
£’000

685

1,108

1,793

Deferred contingent consideration reflects amounts in respect of the acquisition of Tribal Dynamics Limited, payable over a period 
of 2 years. The amounts are contingent upon the performance with the amounts provided reflecting management’s best estimate 
of the future annual recurring revenue (ARR) of this entity and the resultant payments due under the Sale and Purchase Agreement. 
The amounts above have been discounted at a rate of 11.69%. The undiscounted value of the deferred consideration is £4,000,000 
(2018: £nil) versus a discounted value of £3,632,000 (2018: £nil).

20. Borrowings
As at 31 December 2019 the Group has the following committed borrowing facilities: a £2.0m committed overdraft facility in the UK 
and a $AUD 2.0m committed overdraft facility in Australia. The UK overdraft is committed for a 12 month period ending September 
2020, and the Australian overdraft committed for a 12 month period ending October 2020. As at 31 December 2019, the Group had 
cash and cash equivalents of £16.5m (2018: of £20.0m). The Directors estimate that the book values of the Group’s borrowings 
reflect the fair values thereof. 

At the year-end there was £2.0m available but undrawn in respect of the UK overdraft facility and $AUD 2.0m available but undrawn 
in respect of the Australian overdraft facility.

On 21 January 2020 the Group entered into a new 3 year £10m multi-currency revolving facility with HSBC with the option to extend 
to a further 2 years. The facility was put in place to cover general corporate and working capital requirements of the Group.

99

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview21. Provisions

At 1 January 2019

Increase/(release) in provision

Utilisation of provision

On acquisition of subsidiary

Transfer from accruals

Exchange rate movement

At 31 December 2019

The provisions are split as follows:

2019

Within one year

After more than one year

Total

2018

Within one year

After more than one year

Total

Property 
related  
£’000

440

701

(115)

51

–

–

Other 
£’000

–

156

–

–

–

–

1,077

156

Legal
 claims
 £’000

Restructuring 
£’000

–

149

(33)

–

44

(7)

153

652

–

(652)

–

–

–

–

Total 
£’000

1,092

1,006

(800)

51

44

(7)

1,386

Property 
related  
£’000

Other  
£’000

Legal 
claims  
£’000

Restructuring  
£’000

Total 
 £’000

141

936

1,077

227

213

440

156

–

156

–

–

–

153

–

153

–

–

–

–

–

–

652

–

652

450

936

1,386

879

213

1,092

Provisions are recognised when the Group has a present obligation as a result of a past event, and it is probable that the Group will 
be required to settle the obligation. Provisions are measured at the Directors’ best estimate of the expenditure required to settle 
the obligation at the balance sheet date, and are discounted to present value where the effect is material.

Property related provision relates to the dilapidation costs arising from exiting leasehold properties, under IAS 37.

Legal claims provision relates to the data breach in Australia. 

Restructuring provision represents amounts provided in respect of the Group’s restructuring and reorganisation and principally 
reflects redundancy costs.

Other provision relates to the recoverability of input VAT in the Philippines.

100

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 201922. Deferred tax
The amounts provided for deferred tax and the amounts for which credit has been taken are set out below:

Deferred tax assets

Depreciation in excess of capital allowances

Other timing differences

Share-based payments

Tax losses

Retirement benefit schemes

Deferred tax liabilities

Intangible assets

2019  
£’000

434

766

754

2,417

91

4,462

(1,093)

(1,093)

3,369

2018 
 £’000

557

1,020

1,257

1,000

170

4,004

(713)

(713)

3,291

The Directors are of the opinion, based on currently available forecasts, that these timing differences will reverse in the near future 
and when they do there will be sufficient taxable profits to recognise the impact of this in the income statement. Accordingly, the 
Directors believe that it is more likely than not that the deferred tax assets will be recoverable.

The Group has recognised a deferred tax asset of £2,417,000 (2018: £1,000,000) on tax losses carried forward in the UK of 
£14,512,000 (2018: £5,882,000). 

The Group and Company have no further unrecognised deferred tax assets or liabilities.

The movement in deferred tax assets and liabilities during the year and prior year was as follows:

At 1 January 2018

Adjustments to opening balances – IFRS 15

Foreign exchange differences

(Charge)/credit to income statement

Items taken directly to equity

Charge recognised in consolidated statement  
of comprehensive income

At 31 December 2018 and 1 January 2019

Adjustments to opening balances - IFRS 16

Acquisitions

Foreign exchange differences

(Charge)/credit to income statement

Items taken directly to equity

Charge recognised in consolidated statement  
of comprehensive income

At 31 December 2019

Temporary 
differences on non-
current assets 
£’000

Retirement  
defined benefit 
schemes 
£’000

Other  
temporary 
differences 
£’000

661

–

333

(437)

–

–

557

–

–

8

(131)

–

–

434

292

–

–

(49)

–

(73)

170

–

–

–

4

–

(83)

91

2,046

265

(339)

421

171

–

2,564

(9)

(735)

(10)

950

84

–

2,844

Total 
£’000

2,999

265

(6)

(65)

171

(73)

3,291

(9)

(735)

(2)

823

84

(83)

3,369

101

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview22. Deferred tax continued
Included in other temporary differences are deferred tax assets of £2,417,000 (2018: £1,000,000) relating to tax losses carried 
forward and other timing differences of £,1,520,000 (2018: £2,277,000). The balance also includes a deferred tax liability, in 
relation to intangible assets of £1,093,000 (2018: £713,000).

The (charge)/credit taken to the income statement for items in ‘other temporary differences’ is split as follows: Tax losses 
£(1,102,000) (2018: £631,000); Intangible assets £(336,000) (2018 £(516,000)); Share schemes £271,000 (2018: £(314,000)); 
and other timing differences £217,000 (2018: £(222,000)).

There are no unrecognised deferred tax liabilities.

The deferred tax assets are expected to be settled as follows: £240,000 less than 12 months from 31 December 2019 and 
£4,222,000 greater than 12 months from 31 December 2019. 

The impact of changes in tax rates on deferred tax balances of £227,000 (2018: £89,000) has been charged to the income 
statement and is included within the total credit to the income statement of £823,000 (2018: charge of £65,000) disclosed above.

23. Share-based payments
The Group recognised the following charges related to equity-settled share-based payment transactions:

2019 SAYE

LTIPs (incorporating the CSOP) awarded in 2019

LTIPs (incorporating the CSOP) awarded in 2018

LTIPs (incorporating the CSOP) awarded in 2017

LTIPs awarded in 2016

Matching

Total

2019 
£’000

10

127

434

389

49

–

2018  
£’000

–

–

529

648

551

509

1,009

2,237

Awards made to eligible employees under the LTIP schemes are nil cost options with an award period of three years. 

2019 SAYE

The 2019 SAYE Scheme was launched during the year. The scheme is open to all UK employees, giving them the opportunity to 
participate in the future growth of the Company via share option arrangements.

Eligible employees were invited to subscribe for options over Ordinary Shares of 5p of the Company with an exercise price of 58.2 
pence, a 10% discount to the closing average market price of the Ordinary Shares from 3 September 2019 to 5 September 2019. 
The options have a contract start date of 1 November 2019 and are exercisable between 1 November 2022 and 30 April 2023.

A total of 176 employees elected to participate, and pursuant to these elections a total of 1,116,879 options over Ordinary Shares 
were issued on 24 September 2019 equating to 0.6% of the current issued share capital.

LTIPs awarded in 2019 (including the CSOP)

New awards in 2019 to Mark Pickett (760,563) will vest equally over the next 3 years. These awards were granted subject to 
performance conditions based on the Group’s Adjusted Operating Profit for the years ended 31 December 2019, 2020 and 2021.

Eligible employees received awards under the CSOP scheme on 7 June 2019 and on 16 September 2019. Those granted in June 
2019 can only be exercised after a three year period if the share price is above 71p and for those granted in September 2019, the 
exercise price is 61.5p.

102

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 2019LTIPs awarded in 2018 (including the CSOP)

Awards in 2018 were made to Ian Bowles (339,196) and Mark Pickett (251,256). In the normal course of business these options will 
vest on 22 May 2021, however those awarded to Ian Bowles vested on his death in 2018. These awards were granted subject to 
performance conditions based on the Group’s Adjusted Operating Profit for the year ended 31 December 2018. During the year the 
Board approved the exercise of Ian Bowles’s awards. They were exercised on 1 August 2019.

Eligible employees received awards under the CSOP scheme on 26 March 2018. These can only be exercised after a three year 
period if the share price is above 79.6p.

LTIPs awarded in 2017 (including the CSOP)

Awards in 2017 were made to Ian Bowles (348,387) and Mark Pickett (247,678). In the normal course of business these options 
will vest on 29 June 2020, however those awarded to Ian Bowles vested on his death in 2018. The options awarded to Mark Pickett 
are subject to a time-limit condition and continued employment. During the year the Board approved the exercise of Ian Bowles’s 
awards. They were exercised on 1 August 2019.

Awards in 2017 under the new CSOP scheme (as part of the 2010 LTIP Plan) can only be exercised after a three year period if the 
share price is above 80p. The options may not be exercised before 25 March 2021.

LTIPs awarded in 2016

Awards in 2016, to eligible employees, vest according to a target share price. The amount of awards that will vest will range between 
0% and 100% of those granted based on a target share price between 60p and 80p. These awards have now vested. During the 
year 2,841,020 options were exercised, including 2,454,546 for Ian Bowles. 

Matching shares

The matching shares are only subject to a time-limit conditions. The matching share options vest equally over three years and may 
be exercised at any time during the period of two years from the applicable vesting dates (1 January 2017, 1 January 2018 and 1 
January 2019), but not sold during that period. In December 2018 the exercise date of the first tranche was extended by 12 months 
to 1 January 2020, in line with the exercise date for the second tranche. 100% of these options have now fully vested and were 
exercised on 18 December 2019.

Options outstanding during the year are as follows:

Matching

LTIP – nil cost

LTIP (inc CSOP)

SAYE

Number 
of options 
thousands

Weighted 
average 
exercise 
price* 

Number 
of options 
thousands

Weighted 
average 
exercise 
price* 

Number 
of options 
thousands

Weighted 
average 
exercise 
price

Number 
of options 
thousands

Weighted 
average 
exercise 
price

Outstanding at 1 January 2019

3,406

£0.05

7,140

£0.05

6,538

£0.80

Exercised during the year

(3,406)

£0.05

(3,529)

£0.05

–

–

–

–

–

–

761

£0.05

2,900

£0.70

1,117

£0.58

Granted during the year

Lapsed during the year

Outstanding at 31 December 2019

Exercisable at 31 December 2019

Weighted average remaining 
contractual life (years)

Weighted average share price  
at date of exercise

–

–

–

–

–

–

–

–

£0.05

£0.05

–

4,372

1,773

£0.05

£0.05

–

7.4

–

£0.74

–

£0.74

(1,319)

£0.77

–

–

8,119

£0.77

1,117

£0.58

–

8.7

–

–

–

–

–

3.3

–

–

–

–

Share options outstanding at the year-end have the following exercise prices: LTIP: £0.05, CSOP £0.80, £0.71 and £0.615 and SAYE 
£0.582.

*  

 Under Companies Act 2006 rules a nominal value must be paid to issue new shares, however under the rules of the LTIP and Matching share schemes the Company 
will pay the nominal value to the participants as a bonus.

103

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview23. Share-based payments continued
The Group has used a Monte-Carlo valuation model for the LTIPs awarded in 2016 and an adjusted Black-Scholes valuation model 
for the pre 2016 LTIP awards, Matching shares, 2017, 2018 and 2019 LTIP awards (including the new CSOP plan) and 2019 SAYE 
in order to incorporate discount factors into the fair value to reflect the performance conditions of the LTIP grants and Matching 
shares. The following table sets out the information about how the fair value of the grants are calculated:

Date of grant

Type of grant

Share price

Exercise price

Expected dividend yield

Risk-free interest rate

Expected volatility

Term (years)

Option fair value

Expiry date 

19 April 2016

28 June 2016

30 June 2016

30 June 2016*

30 June 2017*

2 July 2017

Matching

£0.44875

£0.05

0%

1.17%

75%

3.0

LTIPs

£0.505

£0.05

0%

0.14%

68%

3.0

LTIPs

£0.505

£0.05

0%

0.14%

68%

3.0

LTIPs

LTIPs LTIPs (inc CSOP)

£0.5075

£0.838

£0.05

0%

0.14%

68%

3.0

£0.05

0%

0.14%

61%

3.0

£0.79

£0.78

£0.80

0%

0.14%

61%

5.0

£0.407

£0.449

£0.316

£0.318

£0.508

01 Jan 2021

27 June 2026

29 June 2026

29 June 2026

30 June 2027

2 July 2027

No of options issued

3,405,996

3,591,020

No of options outstanding

–

550,000

611,621

611,621

611,620

1,935,351

3,535,000

611,620

1,586,964

2,786,575

Date of grant

Type of grant

Share price

Exercise price

Expected dividend yield

Risk-free interest rate

Expected volatility

Term (years)

Option fair value

Expiry date

26 March 2018

22 May 2018

7 June 2019

7 June 2019

16 Sept 2019 1 October 2019

LTIPs (Inc CSOP)

£0.796

£0.796

1%

0.14%

61%

5.0

LTIPs

£0.78

£0.05

1%

0.14%

74%

5.0

£0.374

£0.664

LTIPs LTIPs (inc CSOP) LTIPs (Inc CSOP)

£0.71

£0.05

1.57%

1.04%

26%

5.0

£0.61

£0.71

£0.71

1.57%

1.04%

26%

5.0

£0.32

£0.615

£0.615

1.79%

1.04%

26%

5.0

£0.28

SAYE

£0.647

£0.582

1.79%

1.04%

24%

3.0

£0.108

26 March 2028

22 May 2028

06 June 2029

06 June 2029

15 Sept 2029

30 April 2023

No of options issued

No of options outstanding

3,975,000

2,957,352

590,452

251,256

760,563

2,600,000

300,000

1,116,879

760,563

2,075,342

300,000

1,116,879

* 

These awards have no market based performance conditions.

The expected life used in the models has been adjusted, based on management’s best estimate, for the effects of non-
transferability, exercise restrictions and behavioural considerations. 

Expected volatility was determined by calculating the historical volatility of the Group’s share price over the term commensurate 
with the expected term immediately prior to the date of grant.

There are 1,339,286 options over shares that have not been recognised in accordance with IFRS 2. These options were issued to 
the vendors of Sky Software Pty in 2017 as part of the deferred consideration payable. These options are subject to a performance 
condition measured over a maximum 3 year period ending 31 March 2020.

104

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 201924. Share capital

Allotted, called up and fully paid

At beginning of the year

Issued during the year

At end of the year

2019  
number

2019 
£’000

2018  
number

2018  
£’000

196,051,181

9,803 196,051,181

3,528,603

176

–

199,579,784

9,979 196,051,181

9,803

–

9,803

The Company has one class of ordinary shares of 5p each which carry no right to fixed income.

The shares issued during the year were in order to satisfy exercises of share-based payment schemes. 3,142,129 shares were 
issued on 1 August 2019 and 386,474 were issued on 3 October 2019. The exercise costs of 5p per share for the LTIPs resulted in 
cash receipts of £0.2m. 

25. Other reserves 

At 1 January 2018

Movement in relation to share-based payment (net)

Capital 
reserve 
£’000

9,545

–

Merger 
reserve 
 £’000

11,304

–

At 31 December 2018 and 1 January 2019

9,545

11,304

Movement in relation to share-based payment (net)

–

–

At 31 December 2019

9,545

11,304

Own share 
reserve  
£’000

Share-based 
payment 
reserve 
 £’000

(856)

–

(856)

–

(856)

2,790

2,237

5,027

1,009

6,036

Total 
 £’000

22,783

2,237

25,020

1,009

26,029

The capital reserve of £9.5m (2018: £9.5m) resulted from a share exchange when Tribal Group plc was listed in February 2001.

The merger reserve of £11.3m (2018: £11.3m) relates to the premium arising on shares issued subject to the provisions of section 
612 of the Companies Act 2006 (previously section 131 of the Companies Act 1985), net of cumulative goodwill impairment of 
£58.7m (2018: £58.7m) in respect of related acquisitions deemed to be impaired. 

The own share reserve of £(0.9)m (2018: £(0.9)m) represents the cost of 827,692 shares (2018: 827,692) in Tribal Group plc held by 
the Employee Share Ownership Trust to satisfy certain options under the Group’s share option schemes. 

The share-based payment reserve represents the reserve arising from the application of IFRS 2. 

105

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview26. Leases

As a lessee

The Group’s leases represent land & buildings. Information about leases for which the Group is a lessee is presented below:

Right-of-use assets

Balance at 1 January

Additions to right-of-use assets

Depreciation charge for year

Disposals during the year

Exchange differences

Balance at 31 December

Lease liabilities

Maturity analysis 

Less than one year

One to five years

More than five years

Total undiscounted lease liabilities at 31 December

Current

Non-current

Lease liabilities included in the Consolidated Balance Sheet at 31 December

Amounts recognised in the Consolidated Income Statement

Interest on lease liabilities

Depreciation on right-of-use assets

Expenses relating to short term leases

Expenses relating to leases of low-value assets

Amounts recognised in the Consolidated Cashflow Statement

Interest

Principal

Total cash outflow for leases

2019
 £’000

4,176

1,083

(1,043)

(54)

(52)

4,110

2019  
£’000

1,034

2,959

524

4,517

933

3,286

4,219

2019  
£’000

131

1,043

130

52

1,356

115

865

980

The Group has lease contracts for office properties in various countries that the Group operates in. Leases of office properties generally 
have lease terms between 2 and 10 years. The Group’s obligations under its leases are secured by the lessor’s title to the leasehold 
properties. The Group has several lease contracts that include extension and termination options. These options are negotiated by 
management to provide flexibility in managing the leased-asset portfolio and align with the Group’s business needs. Management 
exercises judgement in determining whether these extension and termination options are reasonably certain to be exercised. As at  
31 December 2019, management does not intend to exercise termination options (i.e., break clauses) in the existing leases. Total lease 
payments of £139,000 are potentially avoidable were the group to exercise break clauses at the earliest opportunity.

The Group also has certain leases of office properties with lease terms of 12 months or less and leases of vehicles and office equipment 
with low value. The Group applies the ‘short-term lease’ and ‘lease of low-value assets’ recognition exemptions for these leases.

106

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 2019Lease payments for some property leases are subject to annual fixed increase. The total lease payments subject to annual fixed 
increase in 2019 are £325,000 compared to total lease payments of £980,000. 

As a lessor

Lease income from lease contracts in which the Group acts as a lessor is as below:

Finance income on the net investment in the lease

2019
 £’000

52

The Group has sub-leased an office building and has classified the sub-lease as a finance lease, as the sub-lease is for majority of 
the remaining term of the head lease.

Maturity analysis 

Less than one year

One to five years

Total undiscounted lease payments receivable at 31 December

Current

Non-current

Net investment in the lease at 31 December

2019  
£’000

52

234

286

46

220

266

27. Retirement benefit schemes
The Group operates a number of defined contribution and defined benefit pension schemes within individual subsidiaries and contributes 
to certain employees’ personal pension plans. The pension charge for the year ended 31 December 2019 was £1.9m (2018: £1.9m), of 
which £1.9m (2018: £1.9m) related to defined contribution schemes and £nil (2018: £nil) to defined benefit schemes.

Contributions amounting to £0.2m (2018: £0.2m) were payable to the funds at the year end and are included in current liabilities.

Defined benefit schemes

At 31 December 2019, the Group operated two defined benefit pension schemes for the benefit of certain deferred employees 
of its subsidiaries in the UK. These schemes are administered by separate funds that are legally separated from the Company. The 
trustees of the pension funds are required by law to act in the interest of the funds and of all relevant stakeholders in the schemes. 
The trustees of the pension funds are responsible for the investment policy with regard to the assets of the funds. 

Scheme 1 – the Prudential Platinum Pension Fund

Tribal Education Limited, a Group subsidiary, participates in the Prudential Platinum Pension Fund (PPP), which is a defined benefit 
arrangement. The last full actuarial valuation of this scheme was carried out by a qualified independent actuary as at  
31 December 2018.

The Tribal Education section of the Prudential Platinum Pension Fund had 5 deferred members at the year-end. The weighted 
average duration of the Defined Benefit Obligation is 33 years (2018: 34 years). Employer contributions amounting to £43,000 were 
paid in the year ended 31 December 2019 (2018: £21,000). The accounting figures have been calculated using the valuation as at 
31 December 2018, updated on an approximate basis to 31 December 2019 by a qualified independent actuary.

Scheme 2 – the Federated Pension Plan

Tribal Education Limited, a Group subsidiary, participates in the Federated Pension Plan (FPP), which is a defined benefit 
arrangement. The Ofsted employees were transferred back to Ofsted in March 2017 and the plan closed to future accrual. All of the 
active members at 31 March 2017 were transferred to the deferred section of the plan. On 11 September 2018 there was a bulk 
transfer of 45 deferred members into a government scheme and a settlement gain of £380,000 crystallised. The last full actuarial 
valuation of this scheme was carried out by a qualified independent actuary as at 5 April 2018.

The Tribal Education section of the Federated Pension Plan had 88 deferred members and 74 pensioners/dependents at the 
year-end. The weighted average duration of the Defined Benefit Obligation is 23 years (2018: 23 years). Employer contributions 
amounting to £nil were paid in the year ended 31 December 2019 (2018: £nil). The accounting figures have been calculated using 
the valuation as at 5 April 2018, updated on an approximate basis to 31 December 2019 by a qualified independent actuary.

107

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview27. Retirement benefit schemes continued
The schemes are exposed to a number of risks, including:

• 

• 

Investment risk: movement of discount rate used against the return from plans

Interest rate risk: decreases/increases in the discount rate used will increase/decrease the defined benefit obligation

•  Longevity risk: changes in the estimation of the mortality rates of current and former employees

The assets of the funds have been taken at market value and the actuarial assumptions used to calculate scheme liabilities under 
IAS 19 ‘Employee Benefits’ for both schemes are:

Inflation

Salary increases

Rate of discount

Pension in payment increases

The salary increase assumption is nil as both the FPP and PPP only have deferred members.

 The mortality assumptions adopted at 31 December 2019 imply the following life expectations:

Aged 60 in 2019

Aged 60 in 2039

The mortality assumptions adopted at 31 December 2018 imply the following life expectations:

Aged 60 in 2018

Aged 60 in 2038

The analysis of the schemes’ assets at the balance sheet date was as follows:

Equities

Corporate Bonds

Gilts

Cash

Total fair value of scheme assets

2019  
% per annum

2018  
% per annum

2.50–3.30

2.50–3.50

nil

1.9

nil

2.7

2.50–3.30

2.50–3.50

Males

86.7

88.2

Males

86.6

88.1

2019 
 £’000

4,930

2,605

135

75

7,745

Females

88.7

90.3

Females

88.6

90.2

2018 
 £’000

4,357

2,296

127

66

6,846

All equities and corporate bonds are quoted on active markets. 

The sensitivities regarding the principal assumptions used to measure the schemes’ liabilities are set out below: 

Assumption

Discount rate

Rate of inflation

Rate of mortality

Change in assumption 

Impact on scheme liabilities

Increase by 0.5%

Increase by 0.5%

Increase by one year

Decrease by 11%

Increase by 8%

Increase by 2%

108

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 2019The above sensitivity analyses are based on a change in an assumption while holding all other assumptions constant. In practice, 
this is unlikely to occur, and changes in some of the assumptions may be correlated. When calculating the sensitivity of the defined 
benefit obligation to significant actuarial assumptions the same method (present value of the defined benefit obligation calculated 
with the projected unit credit method at the end of the reporting period) has been applied as when calculating the pension liability 
recognised within the statement of financial position.

The methods and types of assumptions used in preparing the sensitivity analysis did not change compared to the previous period.

The amount included in the balance sheet arising from the Group’s obligation in respect of its defined benefit schemes is as follows:

Present value of defined benefit obligations

Fair value of scheme assets

Deficit in schemes

Liability recognised in the balance sheet

Reconciliation of opening and closing balances of the fair value of scheme assets:

Fair value of scheme assets at beginning of year

Expected return on assets

Actuarial gains/(losses) due to investment returns different from the return implied by 

the discount rate

Contributions by employer

Benefits paid

Settlements

Administration expenses

Fair value of scheme assets at end of year

Reconciliation of opening and closing balances of the present value of the defined benefit obligations:

Defined benefit obligation at beginning of year

Current service cost

Interest cost

Actuarial (gain)/loss – experience

Actuarial loss/(gain) – demographic assumptions

Actuarial loss/(gain) – financial assumptions

Benefits paid

Settlements

Defined benefit obligation at end of year

2019  
£’000

(8,285)

7,745

(540)

(540)

2019  
£’000

6,846

184

812

43

(96)

–

(44)

7,745

2019  
£’000

7,848

–

211

(780)

17

1,085

(96)

–

8,285

2018  
£’000

(7,848)

6,846

(1,002)

(1,002)

2018 
 £’000

11,013

261

(593)

21

(219)

(3,615)

(22)

6,846

2018  
£’000

12,731

52

302

(98)

(391)

(534)

(219)

(3,995)

7,848

The Group’s contribution rate for 2019 was 0% (2018: 0%) for the Prudential Platinum Fund and 0% (2018: 0%) for the Federated 
Pension Plan.

The Group expects to make contributions of £21,000 to the defined benefit schemes during the next financial year.

109

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview27. Retirement benefit schemes continued
Analysis of amounts recognised in the consolidated income statement for the defined benefit schemes is as follows:

Current service cost

Administration expenses

Recognised in arriving at operating profit

Other finance (income)costs

Settlement gain

Interest on pension scheme liabilities

Expected return on pension scheme assets

Net finance expense/(credit)

Total charge/(credit) to income statement

Analysis of actuarial gains and losses in the consolidated statement of comprehensive income:

Actual return less expected return on pension scheme assets

Experience gains and losses arising on the scheme liabilities

Changes in assumptions underlying the present value of scheme liabilities

Total actuarial gains recognised in the consolidated statement of comprehensive income

2019  
£’000

–

44

44

–

211

(184)

27

71

2019 
£’000

812

780

(1,102)

490

2018  
£’000

52

22

74

(380)

302

(261)

(339)

(265)

2018 
£’000

(593)

98

925

430

Cumulative actuarial losses recognised in the consolidated statement of comprehensive income since 1 April 2004 are £455,000 
(2018: losses of £945,000).

The history of experience adjustments is as follows: 

Present value of defined benefit obligations

Fair value of scheme assets

(Deficit)/surplus in the scheme

Experience adjustments arising on scheme assets:

Amount

Percentage of the scheme assets

Experience adjustments arising on scheme liabilities:

Amount

Percentage of the present value of the scheme liabilities

2019  
£’000

(8,285)

7,745

(540)

812

10%

780

9%

2018  
£’000

(7,848)

6,846

(1,002)

(593)

(9%)

98

1%

2017 
 £’000

2016 
 £’000

(12,731)

(11,917)

11,013

(1,718)

10,192

(1,725)

484

4%

118

1%

863

8%

789

7%

2015 
 £’000

(8,604)

8,692

88

(166)

(2%)

77

1%

No assets are invested in the Group’s own financial instruments, properties or other assets used by the Group.

110

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 201928. Notes to the cash flow statement

Operating (loss)/profit from continuing operations

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Amortisation and impairment of other intangible assets

Share based payments

Research and development tax credit

Net pension charge

Other non-cash items

Operating cash flows before movements in working capital

Decrease in receivables

Increase in payables

Net cash from operating activities before tax

Tax received/(paid)

Net cash from operating activities

Net cash from operating activities before tax can be analysed as follows:

Continuing operations (excluding restricted cash)

Decrease in restricted cash

29. Analysis of net cash

Cash and cash equivalents (note 18)

Net cash

Analysis of changes in net cash

Opening net cash

Net (decrease)/increase in cash and cash equivalents

Effect of foreign exchange rate changes

Closing net cash

2019  
£’000

(2,446)

879

1,043

3,770

1,042

(176)

3

(428)

3,687

2,248

6,245

12,180

179

12,359

2019  
£’000

12,180

–

12,180

2019 
 £’000

16,463

16,463

2019  
£’000

19,974

(3,725)

214

16,463

2018  
£’000

4,583

995

–

5,099

2,265

(325)

54

55

12,726

2,034

1,086

15,846

(1,605)

14,241

2018 
 £’000

15,885

(39)

15,846

2018  
£’000

19,974

19,974

2018  
£’000

14,082

6,088

(196)

19,974

111

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview30. Contingent liabilities
From time to time the Group is subject to potential and actual litigation claims. On the basis of legal advice, claims are being robustly 
contested as to both liability and quantum. A provision of £0.1m (2018: £nil) has been made for defending and settling these claims, 
where appropriate (see note 21). 

The Company and its subsidiaries have provided performance guarantees issued by its banks on its behalf, in the ordinary course of 
business, totalling £1.6m (2018: £1.0m). These are not expected to result in any material financial loss.

As disclosed in note 34, Tribal Holdings Limited, Tribal Dynamics Limited , Tribal Dynamics Holdings Limited and International 
Graduate Insight Group Limited have taken advantage of the exemption available under Section 394A/479A of the Companies Act 
2006 in respect of the requirements for audit. As a condition of the exemption, the Company has guaranteed the year-end liabilities 
of these subsidiaries until they are settled in full. The liabilities of the subsidiaries at the year-end was £35,683,000 (2018: 
£25,967,000). These are inclusive of intercompany liabilities.

31. Financial instruments
Capital risk management

The Group manages its capital to ensure the entities in the Group will be able to continue as going concern, while maximising the 
return to stakeholders through the optimisation of the debt and equity balance. The capital structure of the Group consists of cash 
and cash equivalents (see note 18) and equity attributable to equity holders of the parent, comprising issued capital, reserves and 
retained earnings as disclosed in Consolidated Statement of Changes in Equity and notes 24 and 25. 

Gearing ratio

The Gearing ratio at the year-end is as follows:

Net cash

Equity

Net cash to equity ratio

Significant accounting policies

2019 
£’000

16,463

31,319

52.5%

2018  
£’000

19,974

35,474

56.3%

Details of the significant accounting policies and methods adopted, including the criteria for recognition, the basis of measurement 
and the basis on which income and expenses are recognised, in respect of each class of financial asset, financial liability and equity 
instrument are disclosed in note 1 to the financial statements.

112

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 2019 
Categories of financial instruments

The Directors consider that the book value of the financial assets and liabilities is equal to their fair value. 

31 December 2019

Financial assets

Cash and cash equivalents

Trade receivables and other receivables*

Financial liabilities

Trade payables and other payables**

Accruals

Deferred contingent consideration

31 December 2018

Financial assets

Cash and cash equivalents

Trade receivables and other receivables*

Financial liabilities

Trade payables and other payables**

Accruals

Deferred non-contingent consideration

Financial 
assets  
measured at 
amortised cost 
£’000

Financial 
 Liabilities  
measured at 
amortised cost 
£’000

Financial 
 Liabilities  
measured  
at FVTPL 
£’000

16,463

7,960

24,423

–

–

–

–

–

–

–

2,209

14,437

–

16,646

Financial  
assets  
measured at 
amortised cost 
£’000

Financial  
Liabilities  
measured at 
amortised cost 
£’000

19,974

9,690

29,664

–

–

–

–

–

–

–

3,316

7,941

473

11,730

–

–

–

–

–

3,632

3,632

Financial  
Liabilities  
measured 
at FVTPL 
£’000

–

–

–

–

–

–

–

Total  
£’000

16,463

7,960

24,423

2,209

14,437

3,632

20,278

Total 
£’000

19,974

9,690

29,664

3,316

7,941

473

11,730

* 

Excluding amounts that relate to non-financial instruments of tax, prepayments and contract assets.

** 

Excluding amounts that relate to non-financial instruments of tax and contingent deferred consideration.

The above tables have been stated at undiscounted values with the exception of contingent and non-contingent deferred 
consideration. The undiscounted value of the non-contingent deferred consideration is £nil (2018: £485,000), versus a discounted 
value of £nil as at 31 December 2019 (2018: £473,000). The undiscounted value of the contingent deferred consideration is 
£4,000,000 (2018: £nil) versus a discounted value of £3,632,000 (2018: £nil).

There are no financial assets held at fair value (2018: £nil).

113

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview31. Financial instruments continued
Financial risk management objectives

Treasury management is led by the Group finance team, which is responsible for managing the Group’s exposure to financial 
risk. It operates within a defined set of policies and procedures reviewed and approved by the Board. This includes both foreign 
exchange risk and interest rate risk. The Group’s exposure to interest rate fluctuations on its interest-bearing assets and liabilities is 
selectively managed, using interest rate swaps where appropriate. This is an ongoing risk and the Board will continue with this policy. 
The Group does not enter into or trade financial instruments, including derivative financial instruments, for speculative purposes.  
No interest rate swaps were in place at 31 December 2019 (2018: none).

Market risk

As the Group’s international activities grow, its exposure to overseas markets also increases in non-core territories outside of the 
UK and Australasia. There have been no other significant changes to the Group’s exposure to market risk, or the manner in which it 
manages and measures the risk.

Foreign currency risk management

The Group undertakes an increasing number of transactions denominated in foreign currencies. Here, exposures to exchange rate 
fluctuations arise. Exchange rate exposures are managed within approved policy parameters and the Group enters into forward 
foreign exchange contracts where appropriate. No forward contracts were in place at 31 December 2019 (2018: none).

The carrying amounts of the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date 
are as follows:

Assets

Liabilities

31 December 2019 
£’000

31 December 2018 
£’000

31 December 2019 
£’000

31 December 2018 
£’000

Euros

Australian Dollar

United States Dollar

Saudi Arabian Riyal

South African Rand

New Zealand Dollar

Canadian Dollar

Philippine Peso

United Arab Emirates Dirham

Malaysian Ringgit

Bahraini Dinar

Other

105

6,789

874

78

107

1,620

399

133

1,082

1,558

38

32

792

3,725

354

94

192

1,233

407

158

2,316

1,961

56

70

12,815

11,358

23

18

27

–

–

12

–

1

–

–

19

–

100

159

–

45

–

–

–

–

–

–

–

–

–

204

Foreign currency sensitivity analysis

The Group is primarily exposed to the following currencies: US Dollar, Euro, Australian Dollar, New Zealand Dollar, Canadian Dollar, 
United Arab Emirates Dirham, Philippine Peso, Bahraini Dinar and Malaysian Ringgit.

If Sterling were to strengthen or weaken by 10% against the relevant foreign currencies, the balances in the table above would give 
rise to an increase/reduction in profit of £1,285,000 (2018: £1,144,000). This sensitivity analysis includes only outstanding foreign 
currency denominated monetary items and adjusts their translation at the period-end for a 10% change in foreign currency rates.

10% represents management’s assessment of the reasonably possible change in foreign exchange rates.

 Interest rate risk management

The Group is exposed to interest rate risk because entities hold cash deposits. Hedging activities are evaluated regularly to align 
with interest rate views and defined risk appetite, ensuring the most cost-effective hedging strategies are applied. There are no 
hedges in place as at 31 December 2019 (2018: nil).

The Group’s exposure to interest rates on financial assets and financial liabilities are detailed in the liquidity risk management 
section of this note.

114

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 2019Credit risk management

The Group’s principal financial assets are cash and cash equivalents and trade and other receivables. The Group’s credit risk is 
relatively low because a high proportion of trade and other receivables have a sovereign or close to sovereign rating. Of the total 
trade receivables balance at the end of the year, £0.4m is due from one customer (2018: £1.0m from two customers).

Trade receivables and contract assets. 

The group applies the IFRS 9 simplified approach to measuring expected credit losses which uses a lifetime expected loss 
allowance for all trade receivables and contract assets. 

To measure the expected credit losses, trade receivables and contract assets have been grouped based on shared credit risk 
characteristics and the days past due. The contract assets relate to unbilled work in progress and have substantially the same risk 
characteristics as the trade receivables for the same type of contracts. The Group has therefore concluded that the expected loss 
rates for trade receivables are a reasonable approximation of the loss rates for the contract assets. 

The expected loss rates are based on the payment profiles of sales over a period of 36 months before 31 December 2019 or 
1 January 2019 respectively and the corresponding historical credit losses experienced within this period. The historical loss rates 
are adjusted to reflect current and forward-looking information affecting the ability of the customers to settle the receivables. In 
the absence of any seasonality to the business, 2% increase in defaults was considered appropriate and supportable as the risk of 
credit losses is relatively low.

Before applying the expected loss rate percentage to each respective ageing category of trade receivables an assessment of 
specific customers has occurred and these amounts have been excluded from the general loss allowance. The expected credit 
loss for these customers is separately assessed (using the same logic as above) and relates to customers where the probability of 
default is higher.

On that basis, the loss allowance as at 31 December 2019 and 1 January 2019 was determined as follows for both trade 
receivables and contract assets:

31 December 2019 £’000

Expected loss rate

Trade receivables

Contract assets

General loss allowance

Case by case loss allowance

Current

0%

6,035

3,993

25

–

30–60

4%

1,253

–

126

–

61–90

91–180

17%

332

–

76

–

14%

190

–

66

–

1 January 2019 £’000

Current

30–60

61–90

91–180

Expected loss rate

Trade receivables

Contract assets

General loss allowance

3%

7,395

3,826

 71

7%

635

 – 

 9

8%

619

– 

14

9%

549

– 

11

180+

10%

260

–

47

101

180+

7%

254

– 

32

 Total 

8,070

3,993

340

101

 Total 

9,452

3,826 

137

The expected credit losses on trade receivables and contract assets have been calculated using the simplified approach. A 
reconciliation of closing loss allowances for trade receivables and contract assets as at 31 December 2019 to the opening loss 
allowances is in note 17.

Impairment losses on trade receivables and contract assets are presented as net impairment losses within operating profit. 
Subsequent recoveries of amounts previously written off are credited against the same line item.

Other financial assets at amortised cost

Other financial assets at amortised cost include, loans to related parties and key management personnel and other receivables.  
The loss allowance for other financial assets at amortised cost as at 31 December 2019 was £nil (2018: £nil).

115

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview31. Financial instruments continued
Contract risk management

Contract assets inherently have some contractual risks associated with them related to the specific and ongoing risks in each 
individual contract with a customer.

Liquidity risk management

The Group manages liquidity risk by maintaining adequate cash reserves and banking facilities, and by continuously monitoring 
forecast and actual cash flows. The Group has access to committed financing facilities; being a short-term UK overdraft facility of 
£2.0m and a short-term AUS overdraft facility of $2.0m. The total unused amount was £2.0m and $2.0m at the balance sheet date 
and no interest is being incurred on this balance (2018: £nil). The Group expects to meet its obligations from operating cash flows. 
The Group also had cash balances at 31 December 2019 of £16.5m (2018: £20.0m) as detailed in note 18. Interest is received on 
this at applicable bank rates.

On 21 January 2020 the Group entered into a new 3 year £10m multi-currency revolving facility with HSBC with the option to extend 
to a further 2 years. The facility was put in place to cover general corporate and working capital requirements of the Group.

32. Related party disclosures
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are 
not disclosed in this note. 

On 7 June 2019, Tribal Group plc (the Company) granted nil-cost options over a total of 760,563 ordinary shares (representing 
approximately 0.40% of the Company’s issued shares) to Mark Pickett under the terms of its 2010 Long Term Incentive Plan.  
This award has been granted subject to performance conditions based on the Group’s Adjusted Operating Profit for the years 
ending 31 December 2019, 2020 and 2021. The options may not be exercised before 6 June 2022.

On 7 June 2019, Tribal Group plc (the Company) granted company share options over a total of 2,900,000 ordinary shares (representing 
approximately 1.5% of the Company’s issued shares) to members of the senior management team under the Company share option 
plan. All of the Options are exercisable at 71p per Ordinary Share. The Options may not be exercised before 6 June 2022.

On 16 September 2019, Tribal Group plc (the Company) granted company share options over a total of 300,000 ordinary shares 
(representing approximately 0.2% of the Company’s issued shares) to members of the senior management team under the 
Company share option plan. All of the Options are exercisable at 61.5p per Ordinary Share. The Options may not be exercised before 
15 September 2022.

On 1 November 2019, Tribal Group plc (the Company) granted company share options over a total of 92,778 ordinary shares 
(representing approximately 0.05% of the Company’s issued shares) to Mark Pickett and members of the senior management team 
under the Company SAYE plan. All of the Options are exercisable at 58.2p per Ordinary Share. The Options are exercisable between 
1 November 2022 and 30 April 2023.

The remuneration of the key management personnel of the Group is set out below in aggregate for each of the categories specified 
in IAS 24 ‘Related Party Disclosures’. The members of the Group Board and the Group’s Executive Board are considered to be the key 
management personnel of the Group. 

Remuneration of key management personnel

Salaries and short-term employee benefits

Termination benefits

Share-based payments

2019  
£’000

3,711

318

814

4,843

2018 
 £’000

3,674

291

2,164

6,129

Included within Directors’ salaries and short-term employee benefits are pension costs of £12,000 (2018: £37,000) in respect of 
accruals and payments made to one (2018: two) Directors’ individual defined contribution pension schemes. Included within share-
based payments are amounts paid on dividends on share options that have met performance conditions. Disclosures on Directors’ 
remuneration, share options, long-term incentive schemes, and pension contributions are contained in the Directors’ remuneration 
section within the audited part of the Remuneration report on pages 51 to 55 and form part of these audited financial statements. 
Arrangements with the Group’s pension schemes are set out in note 27.

116

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 201933. Acquisition of subsidiary
On 10 May 2019, the Group acquired 100% of the issued share capital of Tribal Dynamics Holdings Limited (formerly Crimson Holdings 
Limited) and its subsidiary Tribal Dynamics Limited (Dynamics) (formerly Crimson Consultants Limited), a company incorporated in the 
UK that is a leading provider of customer relationship management (CRM) based solutions to the education market.

This technology acquired provides valuable, additional functionality to Tribal Edge. It will accelerate its speed to market and reduces 
Tribal’s requirement to develop this functionality. Additionally, Dynamics brings with it a broad existing customer base and strong 
relationships with Higher Education universities and Further Education colleges.

This transaction has been accounted for by the purchase method of accounting. This comprises an initial cash consideration of 
£5.9m and a deferred contingent consideration of £4.0m (the discounted figure at acquisition being £3.3m) which is payable on 
the annual recurring revenue (ARR) growth of the acquired business calculated at the end of each financial year (2019 and 2020). 
Deferred contingent consideration that becomes due shall be satisfied in the period from March 2020 to March 2021. For every 
5% of the target ARR hurdle missed undiscounted contingent consideration reduces by £100,000. As at the date of this report, the 
ARR for the year ended 31 December 2019 is yet to be agreed with the vendors.

The provisional carrying amount of each class of Crimson Consultants Limited’s assets before combination is set out below:

Intangible assets

Tangible assets

Trade and other receivables

Contract assets

Cash and cash equivalents

Trade and other payables

Contract liabilities

Deferred tax liabilities

Net (liabilities)/assets acquired

Goodwill arising on acquisition

Consideration - Satisfied by:

Initial cash consideration

Deferred contingent consideration

Book value 
£’000

Fair value  
adjustments 
£’000

–

15

310

331

34

(394)

(486)

–

(190)

–

(15)

–

–

–

(51)

–

–

(66)

Acquisition 
adjustments 
£’000

4,325

Provisional 
 fair value 
£’000

4,325

–

–

–

–

–

–

(735)

3,590

–

310

331

34

(445)

(486)

(735)

3,334

5,870

5,904

3,300

9,204

The initial cash consideration paid to Dynamics was satisfied through existing cash balances. The acquisition led to a net cash out-
flow, taking into account the cash acquired, of £5,870,000.

Intangible assets arising on acquisition are in respect of customer relationships and contracts (£1.6m) and software (£2.7m).

The goodwill arising on acquisition is attributable to synergies, the assembled workforce, and potential future relationships, 
contracts and software.

Trade and other receivables are held at fair value and as at the date of acquisition 100% of these trade receivables are expected to be collected.

Tribal Dynamics Limited contributed revenue of £1.8m and operating profit of £0.2m to the Group for the period between the date of 
acquisition and the balance sheet date. Acquisition related costs amounted to £0.2m (2018: £0.1m) and are included in administrative 
expenses in the Consolidated Income Statement and in the operational cashflows in the Consolidated Cashflow Statement. 

Had the acquisition occurred on 1 January 2019, the Group’s revenue for the year to December 2019 would have increased by 
£2.7m and its operating profit increased by £0.2m.

117

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview34. Subsidiaries
The Group consists of a parent company (limited by shares) Tribal Group plc, incorporated and domiciled in England and Wales and 
a number of subsidiaries held directly and indirectly by Tribal Group plc, which operate and are incorporated around the world. Tribal 
Education Limited also operates branches in New Zealand, South Africa, Hungary, and Abu Dhabi.

Tribal Group plc has guaranteed the liabilities of Tribal Holdings Limited, Tribal Dynamics Limited, Tribal Dynamics Holdings Limited 
and International Graduate Insight Group Limited in order that they qualify for the exemption from audit under Section 394A/479A  
of the Companies Act 2006 in respect of the year ended 31 December 2019.

Information about the composition of the Group at the end of the reporting period is as follows:

Name of Entity

Tribal Education 
 Limited

Address of the registered office

Kings Orchard, 1 Queen Street, Bristol, BS2 0HQ, UK

Nature of Business

Education related 
systems and solutions

Proportion 
of ordinary 
shares held 
directly by 
parent (%)

 Proportion 
of ordinary 
shares  
held by the 
Group (%)

100%

100%

Tribal Holdings Limited

Kings Orchard, 1 Queen Street, Bristol, BS2 0HQ, UK

IP holding Company

100%

Kings Orchard, 1 Queen Street, Bristol, BS2 0HQ, UK

Kings Orchard, 1 Queen Street, Bristol, BS2 0HQ, UK

Educational consultancy 
services

Education related 
systems and solutions

–

–

100%

100%

100%

Kings Orchard, 1 Queen Street, Bristol, BS2 0HQ, UK

Dormant Company

100%

100%

International Graduate 
Insight Group Limited

Tribal Dynamics Limited 
(formerly Crimson 
Consultants Limited)

Tribal Dynamics  
Holdings Limited (formerly 
Crimson Consultants 
Holdings Limited)

Human Edge Software 
Corporation PTY Limited

West 7–8 Federal Mills Park, 3–35 Mackey Street, 
Geelong, North Victoria, 3215, Australia

Tribal Campus  
PTY Limited

Tribal Group  
PTY Limited

West 7–8 Federal Mills Park, 3–35 Mackey Street, 
Geelong, North Victoria, 3215, Australia

West 7–8 Federal Mills Park, 3–35 Mackey Street, 
Geelong, North Victoria, 3215, Australia

Callista Software Services 
PTY Limited

West 7–8 Federal Mills Park, 3–35 Mackey Street, 
Geelong, North Victoria, 3215, Australia

Tribal Middle East  
SPC Limited

Tribal Group  
(Malaysia) SDN

81, 1901 Road 1704, Manama, Alhoora, Kingdom  
of Bahrain

12th floor, Menara Symphony, No 5, Jalan Professor  
Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya,  
Selangor Darul Ehsan, Malaysia

Tribal Group South  
Africa (PTY) Limited*

2 Alexandra Avenue, Unit 8, Craighall. Gauteng,  
2196, South Africa

Education related 
systems and solutions

Education related 
systems and solutions

Education related 
systems and solutions

Education related 
systems and solutions

Education related 
systems and solutions

Education related 
systems and solutions

Education related 
systems and solutions

Education related 
systems and solutions

Tribal Systems  
Canada Limited

Human Edge Software 
Philippines INC

i-graduate USA LLC

1100 One Bentall Centre, 505 Burrard Street,  
Box 11, Vancouver, BC V7X 1M5, Canada

Units 1001,1005,1006, 10th floor Cyberpod One, Eton 
Centris, Barangay Pinahan, Quezon City, Philippines 1100

Education related 
systems and solutions

1007 N Orange Street, 9th Floor, Wilmington, Delaware, 
19801, USA

Educational  
consultancy services

Class Measures INC

100 Tower Park Drive, Suite A, Woburn MA 01801, USA

Education related 
systems and solutions

Class Measures Limited

Kings Orchard, 1 Queen Street, Bristol, BS2 0HQ, UK

Dormant Company

Tribal Group Asset  
Co Pty Limited

West 7–8 Federal Mills Park, 3–35 Mackey Street, 
Geelong, North Victoria, 3215, Australia

Dormant Company

* 

This company is in the process of being struck off. 

118

–

–

–

–

100%

100%

100%

100%

100%

100%

–

–

–

–

–

–

–

–

100%

100%

100%

100%

100%

100%

100%

100%

Notes to the Financial Statements continuedTribal Group plc Annual Report and Accounts 201935. Post balance sheet events
The Group has signed an agreement to settle the dispute with a platform provider for past royalties, and a new 10 year agreement for 
royalties due on future sales and renewals. An accrual for 100% of the settlement, including legal fees has been included as at 31 
December 2019. Royalties payable on future sales and renewals will be recognised when related sales and renewals are recorded.

On 21 January 2020 the Group entered into a 3 year £10m multicurrency revolving facility with HSBC with the option to extend by a 
further 2 years. The facility was put in place to cover general corporate and working capital requirements of the Group.

119

Strategic ReportGovernanceFinancial StatementsOverviewTribal Group plc Annual Report and Accounts 2019Company only Balance Sheet

As at 31 December 2019

Investments

Current assets

Debtors

Deferred tax assets

Cash at bank and in hand

Total current assets

Total assets

Creditors: amounts falling due within one year

Net current liabilities

Total assets less current liabilities

Creditors: amounts falling due after one year

Net assets

Capital and reserves

Called up share capital

Share premium

Merger reserve

Own share reserve

Share-based payment reserve

Retained earnings:

At 1 January 

(Loss)/profit for the year attributable to the owners

Equity dividend paid

Other changes in retained earnings

At 31 December 

Equity shareholders’ funds

Notes 36 to 46 form part of these financial statements.

Note

38

39

40

41

41

42

43

43

43

43

43

43

43

43

43

2019 
 £’000

76,930

6,085

855

57

6,997

83,927

(30,841)

(23,844)

53,086

(1,939)

51,147

9,979

15,539

11,304

(856)

6,036

12,789

(1,458)

(2,147)

(39)

9,145

2018 
 £’000

66,758

5,952

927

1

6,880

73,638

(20,032)

(13,152)

53,606

–

53,606

9,803

15,539

11,304

(856)

5,027

4,662

10,019

(1,952)

60

12,789

51,147

53,606

The financial statements on pages 120 to 127 of Tribal Group plc (registered number 04128850) were approved by the Board of 
Directors and authorised for issue on 18 March 2020. They were signed on its behalf by:

Richard Last 

Director   

Mark Pickett

Director

120

Tribal Group plc Annual Report and Accounts 2019 
 
 
 
 
Company only Statement of Changes in Equity

For the year ended 31 December 2019

Called 
up Share 
capital 
£’000

Note

Share 
premium 
£’000

Merger 
reserve 
£’000

Own share 
reserve 
£’000

Share 
based 
payment 
reserve 
£’000

Retained 
earnings 
£’000

Total 
equity 
£’000

At 1 January 2018

9,803

15,539

11,304

(856)

2,790

4,662

43,242

Profit and total comprehensive income  
for the year

Equity dividend paid

Charge to equity for share-based payments

Foreign exchange differences on  
share-based payments

Tax credit on charge to equity for  
share-based payments

Contributions by and distributions to owners

12

23

23

40

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

At 31 December 2018 and 1 January 2019

9,803

15,539

11,304

(856)

Loss and total comprehensive expense  
for the year

Issue of share capital

Equity dividend paid

Charge to equity for share-based payments

Foreign exchange differences on  
share-based payments

Tax on charge to equity for  
share-based payments

24

12

23

23

40

–

176

–

–

–

–

Contributions by and distributions to owners

176

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

At 31 December 2019

9,979

15,539

11,304

(856)

–

–

10,019

10,019

(1,952)

(1,952)

2,265

(28)

–

2,237

5,027

–

–

60

(1,892)

2,265

(28)

60

345

12,789

53,606

–

–

–

(1,458)

(1,458)

–

176

(2,147)

(2,147)

1,042

(33)

–

–

1,042

(33)

–

(39)

(39)

1,009

6,036

(2,186)

(1,001)

9,145

51,147

121

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverviewNotes to the Company Balance Sheet

36. Significant accounting policies
Tribal Group plc is a public limited company incorporated and domiciled in England and Wales.

The separate financial statements of the Company are presented as required by the Companies Act 2006. The Company meets 
the definition of a qualifying entity under FRS 100 (Financial Reporting Standard 100) issued by the Financial Reporting Council. As 
permitted by FRS 101, the Company has taken advantage of the disclosure exemptions available under that standard in relation to 
share-based payment, financial instruments, capital management, presentation of comparative information in respect of certain 
assets, presentation of a cash-flow statement and certain related party transactions.

Where required, equivalent disclosures are given in the consolidated financial statements.

The financial information has been prepared on the going concern and historical cost basis. The principal accounting policies 
adopted are the same as those set out in note 1 to the consolidated financial statements except as noted below.

Investments in subsidiaries are stated at cost less, where appropriate, provisions for impairment.

37. (Loss)/profit for the year
As permitted by section 408 of the Companies Act 2006, the Company has elected not to present its own profit and loss account 
for the year. The loss for the Company (before dividends paid) amounted to £1.5m (2018: profit of £10.0m). Dividends paid 
amounted to £2,147,000 (2018: £1,952,000). The independent auditors’ remuneration for audit services to the Company was 
£140,000 (2018: £122,000).

38. Investments

Cost

At 1 January 2018

Capital contribution relating to share-based payments

At 31 December 2018 and at 1 January 2019

Capital contribution relating to share-based payments

Acquisition of subsidiary (note 33)

At 31 December 2019

Shares in subsidiary 
undertakings  
£’000

Long-term  
loans  
£’000

11,745

765

12,510

732

9,440

22,682

54,248

–

54,248

–

–

54,248

Total  
£’000

65,993

765

66,758

732

9,440

76,930

Long-term loans are treated as investments as they are non repayable.

As Tribal Group plc grants share options to employees in subsidiary companies, a notional capital contribution is created in the 
books of the relevant subsidiary undertaking. This is treated as an investment by Tribal Group plc.

The Directors have considered the value of the above investments and are satisfied that the aggregate value of each investment is 
not less than its carrying value. The investments in subsidiaries are all stated at cost less provision.

Details of the Companies subsidiaries are given in note 34 to the consolidated financial statements.

122

Tribal Group plc Annual Report and Accounts 201939. Debtors

Amounts owed by Group undertakings

Other debtors

2019  
£’000

5,924

161

6,085

2018 
 £’000

5,795

157

5,952

All amounts owed by group undertakings are unsecured and have no fixed repayment date. No interest is charged and amounts are 
repayable on demand. All debtors fall due within one year. 

The Company has applied the IFRS 9 simplified approach to measuring expected credit losses using a lifetime expected credit 
loss provision for Group receivables. The parent company has guarantees in place for its UK subsidiaries, and management have 
assessed each entity’s ability to repay amounts owed. As a result, no expected credit loss has been recognised.

40. Deferred tax asset

Deferred taxation 

At start of year

Charge to income statement

Items taken directly to equity

At end of year

The deferred tax asset is analysed as follows:

Share schemes

Other timing differences

Deferred tax assets are all non-current assets.

41. Creditors

Amounts falling due within one year

Amounts owed to group undertakings

Trade and other creditors

Current tax

Accruals

Contingent deferred consideration

2019  
£’000

927

(33)

(39)

855

2019  
£’000

185

670

855

2019  
£’000

28,160

674

–

314

1,693

30,841

2018  
£’000

949

(82)

60

927

2018  
£’000

927

–

927

2018  
£’000

18,215

527

406

884

–

20,032

All amounts owed to group undertakings are unsecured and have no fixed repayment date. No interest is charged and amounts are 
repayable on demand. 

123

Strategic ReportGovernanceFinancial StatementsOverviewTribal Group plc Annual Report and Accounts 2019Notes to the Company Balance Sheet continued

41. Creditors continued

Amounts falling due after one year

Contingent deferred consideration

42. Called up share capital

Allotted, called up and fully paid

At beginning of the year

Issued during the year

At end of the year

2019  
£’000

1,939

2018  
number

196,051,181

–

196,051,181

2018  
£’000

–

2018  
£’000

9,803

–

9,803

2019 
 number

196,051,181

3,528,603

199,579,784

2019  
£’000

9,803

176

9,979

The shares issued during the year were in order to satisfy exercises of share-based payment schemes. 3,142,129 shares were 
issued on 1 August 2019 and 386,474 were issued on 3 October 2019. The exercise costs of 5p per share for the LTIPs resulted,in 
cash receipts of £0.2m. 

Details of options in respect of shares outstanding at 31 December 2019 are as follows:

Employee share option schemes:

Number outstanding 
‘000

Exercise price 
payable

Date from which 
exercisable

2016 LTIP

2016 LTIP

2017 LTIP

2018 LTIP

2019 LTIP

2017 LTIP (inc CSOP)

2018 LTIP (inc CSOP)

2019 LTIP (inc CSOP)

2019 LTIP (inc CSOP)

2019 SAYE

Total Tribal Group plc share option schemes

1,162

611

1,587

251

761

4,372

2,787

2,957

2,075

300

8,119

1,117

13,608

£0.05

£0.05

£0.05

£0.05

£0.05

£0.80

£0.796

£0.71

June 2019

June 2017

June 2020

July 2021

June 2022

July 2020

March 2021

June 2022

£0.615

September 2022

£0.582

November 2022

Details of share-based payments are given in note 23 to the consolidated financial statements.

124

Tribal Group plc Annual Report and Accounts 201943. Share premium and other reserves

At 1 January 2018

Profit for the year

Equity dividend paid

Charge to equity for share-based payments

Foreign exchange differences on share-based payments

Tax credit on charge to equity for share-based payments

Merger 
reserve  
£’000

Share 
premium 
reserve 
 £’000

11,304

15,539

Own share 
reserve 

£’000

(856)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Share-based 
payment 
reserve  
£’000

2,790

–

–

2,265

(28)

–

Retained 
earnings 
£’000

4,662

10,019

(1,952)

–

–

60

At 31 December 2018 and 1 January 2019

11,304

15,539

(856)

5,027

12,789

Loss for the year

Equity dividend paid

Charge to equity for share-based payments

Foreign exchange differences on share-based payments

Tax on charge to equity for share-based payments

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1,042

(33)

–

At 31 December 2019

11,304

15,539

(856)

6,036

(1,458)

(2,147)

–

–

(39)

9,145

The merger reserve of £11.3m (2018: £11.3m) relates to the premium arising on shares issued subject to the provisions of section 
612 of the Companies Act 2006.

The own share reserve of £(0.9)m (2018: £(0.9)m) represents the cost of 827,692 (2018: 872,692) shares in Tribal Group plc held 
by the Employee Share Ownership Trust to satisfy certain options under the Group’s share option schemes. See note 23 of the 
consolidated accounts for details of the Group’s share options schemes.

The retained earnings reserve is distributable.

44. Contingent liabilities
A cross-guarantee exists between Group companies in respect of bank facilities which was £nil as at 31 December 2019 (2018: £nil).

In addition the Company and its subsidiaries have provided performance guarantees issued by its bank on its behalf in the ordinary 
course of business, totalling £1.6m (2018: £1.0m). They are not expected to result in any material financial loss. 

As disclosed in Note 34, Tribal Holdings Limited, Tribal Dynamics Limited, Tribal Dynamics Holdings Limited and International 
Graduate Insight Group Limited have taken advantage of the exemption available under Section 394A/ 479A of the Companies Act 
2006 in respect of the requirements for audit. As a condition of the exemption, the Company has guaranteed the year-end liabilities 
of these subsidiaries until they are settled in full. The liabilities of the subsidiaries at the year-end was £35,683,000 (2018: 
£25,967,000). These are inclusive of intercompany liabilities.

125

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverview 
Notes to the Company Balance Sheet continued

45. Financial Instruments
All Company risks are aligned to those of the Group. Details of the risks relating to the Group are given in note 31 to the consolidated 
financial statements.

31 December 2019

Financial assets

Cash

Debtors*

Financial liabilities

Creditors

Deferred contingent consideration

31 December 2018

Financial assets

Cash

Debtors*

Financial liabilities

Creditors

Financial Assets 
measured at 
amortised cost 
£’000

Financial Liabilities 
measured at 
amortised cost 
£’000

Financial Liabilities 
measured at FVTPL 
£’000

57

5,940

5,997

–

–

–

–

–

–

29,148

–

29,148

–

–

–

–

3,632

3,632

Financial Assets 
measured at 
amortised cost 
£’000

Financial Liabilities 
measured at 
amortised cost 
£’000

Financial Liabilities 
measured at FVTPL 
£’000

1

5,795

5,796

–

–

–

–

–

19,626

19,626

–

–

–

–

–

Total 
£’000

57

5,940

5,997

29,148

3,632

32,780

Total 
£’000

1

5,795

5,796

19,626

19,626

*  

Excluding amounts that relate to non-financial instruments of prepayments. 

126

Tribal Group plc Annual Report and Accounts 201946. Staff numbers and costs
The average monthly number of persons employed (including all Directors) under contracts of service by the Company during the 
year was as follows:

The aggregate payroll costs of these persons were as follows:

Wages and salaries

Social security costs

Other pension costs

Share option charge

2019 
 Number

3

2019 
 £’000

887

75

12

310

1,284

2018 
Number

5

2018 
 £’000

1,124

154

37

1,719

3,034

Cost of Directors’ emoluments were incurred by the Company and are included in the Remuneration Report on pages 51 to 55.

127

Tribal Group plc Annual Report and Accounts 2019Strategic ReportGovernanceFinancial StatementsOverviewRegistrars
Link Asset Services 
The Registry 
34 Beckenham Road  
Beckenham 
Kent 
BR3 4TU

E-communications
As an alternative to receiving documents through the post, 
shareholders can receive important information online, 
including annual and half-year reports and notices of meetings. 
Registering for e-communications also enables shareholders to 
obtain secure online access to personal shareholding details, 
change address details, request new share certificates and 
check dividend payments.

To register for e-communications, please visit 
https://www.signalshares.com

Duplicate accounts
If you receive two or more copies of the Annual Report and 
Accounts and/or multiple cheques for each dividend payment, 
it means that you have more than one shareholder account.

To receive just one Annual Report and Accounts and one cheque 
for each dividend payment, please contact the Company’s 
registrars, Link Asset Services, on 0871 664 0300, and ask for 
your accounts to be amalgamated.

(Calls cost 12p per minute plus your phone company’s access 
charge. If you are outside the United Kingdom, please call 
+44 371 664 0300. Calls outside the United Kingdom will 
be charged at the applicable international rate. We are open 
between 9.00 am – 5.30 pm, Monday to Friday excluding public 
holidays in England and Wales).

Financial calendar
Annual General Meeting 

27 April 2020

Company Information

Tribal Group plc
Registered in England and Wales  
Company number: 04128850

N+1 Singer Capital Markets Limited 
1 Bartholomew Lane 
London 
EC2N 2AX

HSBC Bank 
3 Temple Quay 
Bristol 
BS1 6DZ

Registered office 
Kings Orchard 
1 Queen Street 
Bristol 
BS2 0HQ

T: 0845 123 6001 
E: info@tribalgroup.com 
www.tribalgroup.com

Company secretary
Mark Pickett

Stockbrokers
Investec Bank plc  
2 Gresham Street 
London  
EC2V 7QP 

Financial adviser
Investec Bank plc 
30 Gresham Street 
London 
EC2V 7QP

Principal bankers 
Lloyds Bank  
PO Box 112 
Canon’s House   
Canon’s Way  
Bristol 
BS1 5LL 

Independent auditors 
BDO LLP  
Bridgewater House  
Counterslip 
Bristol 
BS1 6BX

Solicitors
Taylor Wessing LLP 
5 New Street Square  
London  
EC4A 3TW

128

Tribal Group plc Annual Report and Accounts 2019Overview

Strategic Report

Governance

Financial Statements

129

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Registered office 
Kings Orchard 
1 Queen Street 
Bristol 
BS2 0HQ

T: 0845 123 6001 
E: info@tribalgroup.com 
www.tribalgroup.com

Tribal Group plc Annual Report and Accounts 2019 
 
 
 
 
 
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