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Tribal Group plc

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FY2020 Annual Report · Tribal Group plc
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Annual Report and Accounts 2020

Empowering 
the world of 
education

 
 
 
 
 
 
 
Our purpose: 
To enable student 
success through 
expertise, software 
and services. 

Our vision: 
To empower the  
world of education. 
We strive to research, develop and deliver 
the products, services and solutions needed 
by education institutes across the world to 
support their primary goals of educating 
students, providing optimum learning 
experiences and ultimately delivering 
successful outcomes. 

Our goal: 
To be a pure-play Education Technology  
SaaS company, expanding to a global reach  
as the market leader.

For more information see our website:
www.tribalgroup.com

Overview

Strategic Report

Governance

Financial Statements

1

Revenue

£73.0m

Adjusted Operating Profit 
(EBITDA)

Statutory Operating Profit/
(Loss) 

£14.9m

£9.1m

2020

2019

£73.0m

£78.2m

2020

2019

£14.9m

£15.4m

2020

£9.1m

2019 £(2.4)m

Financial 
Performance

20.4% 

12.5%

Adjusted Operating Margin 
(EBITDA)1 

2019: 19.6%

4.1p 

Statutory Operating Margin 

2019: (3.1)%

3.1p 

Adjusted Earnings per Share1 

Statutory Earnings/(Loss) per Share 

2019: 4.6p

2019: (1.5)p

£9.5m 

Net Cash 

2019: £16.5m

122% 

Cash Conversion2 

2019: 105%

1.  Adjusted Operating Profit, Adjusted Operating Margin and Adjusted Earnings per Share 
is in respect of continuing operations which excludes ‘Other Items’ charges of £2.7m 
(2019: charge of £14.1m). 

2.  Cash Conversion is calculated as net cash from operating activities before tax from 
continuing operations, less expenditure on intangible assets and property, plant and 
equipment, as a proportion of adjusted operating profit. 

Operational 
Performance

£47.5m 
Annual Recurring Revenue3 
2019: £42.3m

£144.4m 

Committed Income 
(Backlog)4 

2019: £133.6m

3.  Annual Recurring Revenue is defined as the software related Support and Maintenance 

fees and recurring Cloud Services together with Subscription License fees. 

4.  Committed Income (Backlog) refers to the Total Contract Value of booked sales orders 

which have not yet been delivered (including two years Support and Maintenance, where  
it is contracted on an annual recurring basis). 

Overview
01  Highlights
02 
Investment case
04  Chairman's statement
06  Chief Executive's review

 Tribal's growth strategy

Strategic Report
10  Our business model 
12  Our markets
14 
16  Tribal Edge
18  Financial review 
28   University of Sydney case study
30   Principal risks and uncertainties
31  Section 172 statement
32   Environmental, social and  

governance report

Governance
36  Board of Directors
38  Executive Committee 
40   South Devon College case study
42  Corporate governance
46  Quoted Companies Alliance  

Code (QCA)

54   Robert Gordon University Aberdeen  

case study 

56  Audit Committee report
57  Remuneration report
62  Directors’ report 
65 

 Independent auditor’s report  
to the Members of Tribal Group plc

Financial Statements
72   Consolidated income statement
 Consolidated statement of  
73 
comprehensive income
74   Consolidated balance sheet
 Consolidated statement of 
76  
changes in equity
77  Consolidated cash flow  

statement

78   Notes to the financial 

statements

123  Company only balance sheet
124   Company only statement of  

changes in equity
125  Notes to the Company  

balance sheet

Company information 

130  Company information

 
 
 
 
 
 
 
2

Tribal Group plc  Annual Report and Accounts 2020

Investment case

A growing 
EdTech SaaS 
business

Tribal Investment Case – in summary

1.  Tribal occupies an industry leading position in the EdTech sector

2.   We are delivering powerful, next-generation, cloud-based Student 

Information Systems

3.  We are meeting the evolving needs of the higher education sector 

4.   We are expanding our addressable market and geographic reach 

through a clearly defined growth strategy

5.   We are generating increasing levels of recurring revenue, improved 

margins and quality of earnings

6.  Tribal has an increasingly positive outlook

“ Making sure we have the most effective systems 
in place is crucial to the commitment we make to 
support our students. Tribal has been a fantastic 
partner to work with, delivering a robust and 
streamlined student system which will enhance 
our offering for students and applicants alike.”

Ravensbourne University, London, UK

Industry leading 
position in the 
EdTech sector 

Tribal is a world-class, education-focused 
company, providing the expertise, 
software and services needed by 
education and business organisations 
across multiple territories, to underpin 
student success.

•  #1 provider of Student Information 
Systems to universities in Australia, 
New Zealand and the UK, with an 
expanding footprint in South East Asia

•  Work with over 300 further education 
and work-based learning providers in 
the UK

•  Over 1,400 universities and colleges 

use our student barometer

Generating increasing 
Generating increasing 
levels of recurring 
levels of recurring 
revenue, improved 
revenue, improved 
margins and quality 
margins and quality 
of earnings

•  Our focus on growing recurring 

revenue has resulted in increased 
committed Annual Recurring Revenue, 
to over £47.5m

•  Within this we have a growing level  

of cloud revenue 

•  We are profitable, with a net cash 

position and healthy balance sheet

•  The quality of our earnings can be 

seen in our cash conversion rate of 
greater than 100% 

Overview

Strategic Report

Governance

Financial Statements

3

Meeting the evolving 
needs of the higher 
education sector 

Changing student expectations and 
the increasingly competitive nature of 
the higher education market are driving 
change in our market. Universities need 
to deliver more engaging services, 
increase student experience but at  
lower costs and with greater efficiency. 
Market drivers include:

•  Thriving in an increasingly competitive 

market, recruiting not just the 
'quantity needed' but the right 
students and ensuring a personalised 
experience from first enquiry to first 
week, and beyond

•  Meeting increasing student 

expectations through a digital 
engagement strategy which connects 
with a modern digital consumer

•  Ensuring success across the student 

life cycle, taking a much more 
proactive role in providing care for 
the students. Smarter, data-driven 
decision-making can improve student 
outcomes, increase retention rates, 
and help welfare teams by identifying 
students at risk and actively 
supporting student wellbeing and 
mental health 

Expanding our 
addressable market 
and geographical 
reach through a clearly 
defined growth strategy

We have a clearly defined growth 
strategy, which will see the business 
evolve to become a pure-play provider  
of education technology solutions  
to customers globally, as a service.

We believe that transitioning to the 
delivery of a broader set of solutions, 
via the ‘as a service’ model will increase 
our addressable market, drive revenue 
and margin expansion, while enabling 
universities to deliver a better all-round 
service to their students.

We will achieve our objective through 
three key areas of product innovation  
and potential M&A:

1. 

2.   

3.  

 Existing on-premise product 
innovation

 Tribal Cloud: delivering our existing 
products 'as a service'

  Tribal Edge: delivering a next-
generation expanded product  
set, fully in the cloud

With the potential to accelerate our 
strategy through select M&A. 

Delivering powerful, 
next-generation 
cloud-based Student 
Information Systems

Our portfolio consists of market-
leading, cloud-enabled Student 
Information Systems and a broad range 
of Education Services. These underpin 
the student journey from recruitment to 
successful outcomes and cover quality 
assurance, peer review, improvement 
and inspections, and institution 
benchmarking and analysis.

Through our investment into our platform, 
our Student Information Systems are 
now available on-premise or hosted in 
the Tribal Cloud. We are also concurrently 
developing Tribal Edge, a next-generation 
modular ecosystem of education 
modules, with worldwide potential. 

With an increasingly 
positive outlook

•  We are evolving a next-generation 
platform with worldwide potential 

•  Never has the need for cloud-based 
solutions for the Education market 
been more pressing

•  The investments we have made 

position us at the forefront of the 
evolution in our industry, providing  
for an exciting future for Tribal

4

Tribal Group plc  Annual Report and Accounts 2020

Chairman's statement

Turning point for 
Tribal in its move to 
Software as a Service

I look back on 2020 as a turning point for Tribal in its transition to an 
'as-a-service' provider of cloud focused software and solutions to the 
global education market. We have a clear proposition to help guide our 
customers on their journey to a fully managed software service in the 
public cloud, and the investments made over the last few years are 
starting to deliver new product and sales momentum to existing and 
new customers. 

Our student management systems, including 
SITS:Vision for Higher Education, continue 
to attract new customers and expand our 
customer base in new and existing territories. 
Our customers are increasingly taking products 
as a managed service in the public cloud and 
planning migration to our cloud-native Tribal 
Edge modules as they are released. 

Existing customers are increasingly moving 
to our fully managed Tribal Cloud solution as 
a pathway to Tribal Edge, with notable sales 
to King’s College London in the UK and the 
University of Sydney in Australia.

We increased our South East Asia footprint 
during the year, adding Nanyang Technological 
University, a Top 50 world university, as our 
first customer in Singapore. Their student 
information system will include SITS:Vision, 
Tribal Cloud and Dynamics CRM software with 
a migration route to Tribal Edge Admissions and 
other Tribal Edge modules.

During the year we completed and sold the first 
internally developed Tribal Edge module Tribal 
Edge Submissions, which was delivered to all 
12 of our university customers in Australia on a 
SaaS basis. We also completed the first version 
of Tribal Edge Admissions which will be made 
available to a number of smaller universities  
as early adopters in the first half of 2021.

Financial performance
I am pleased to report on considerable progress 
against our key Annual Recurring Revenue 
('ARR') metric and a good profit performance 
for the year despite the impact of Covid-19 
particularly on Education Services revenue  
for the year. 

ARR committed as at 31 December 2020 
increased 12% to £47.5m (2019: £42.3m) 
thanks to a strong sales performance in the 
second half of the year, increasing revenue  
for future years but having minimal benefit  
to 2020 results. 

Tribal delivered increased Adjusted EBIT of 
£11.8m (2019: £11.7m) and reduced Adjusted 
EBITDA of £14.9m (2019: £15.4m) on a reduced 

Overview

Strategic Report

Governance

Financial Statements

5

Culture and values 
Our culture places customers at the heart  
of what we do. We are united in a creative 
and collaborative environment through 
our well established values, which we 
continually reinforce and celebrate.

Our values:

Trustworthy:
We value honest discussion, we 
anticipate, listen and respond to 
requirements and we rely on each other.

Pioneering: 
We welcome change, we strive to 
innovate and we aim to meet the 
needs of the ever-evolving education 
marketplace.

Accountable: 
We take ownership, we keep our promises 
and are focused on delivering successful 
outcomes.

Dedicated: 
We are committed to our customers; work 
to secure long-term partnerships and we 
collaborate to deliver optimum solutions.

mental health charity, empowering students 
and members of the university community to 
look after their own mental health, support 
others and create change. Tribal has committed 
to creating a formal ESG Committee in 2021, 
which will be chaired by Nigel Halkes.

Strategy and outlook
We are making good progress towards our  
goal of being a pure-play education technology 
SaaS company, with a significant global reach.

The focus for the year ahead is to continue  
to grow ARR, migrate customers to Tribal  
Cloud and deliver our first customers on  
Tribal Edge Admissions.

The market appetite for our solutions and 
standardisation with a public cloud focus 
is positive, and the full proposition of Tribal 
products from our core student management 
systems, to Tribal Cloud and Tribal Edge is 
resonating well with our customers. It will 
take time for full adoption of these solutions  
by our customers given the annual cycle  
around the academic year, however we 
continue to believe the long-term opportunity 
remains significant.

We are continuing to build strong momentum 
with customers and look positively to the  
year ahead.

Richard Last
Chairman

revenue of £73.0m (2019: £78.2m), however 
adjusted EBITDA Margin increased to 20.4% 
(2019: 19.6%).

The Statutory Profit after tax for the year 
increased to £6.4m from a loss of £(3.0)m 
in 2019. Tribal has shown strong growth in 
a challenging year, with a profit increase of 
3% from £6.2m in 2019 after excluding the 
one-off cost of £9.2m incurred in 2019 in 
settlement of the platform dispute.

Tribal remains committed to a progressive 
dividend policy and the Board is pleased to 
propose a final dividend in respect of the year 
ended 31 December 2020 of 1.2p which is 
expected to be paid at the end of July 2021. 
Tribal paid a one-off interim dividend of 1.1p per 
share in recognition of the proposed dividend 
for the year ended 31 December 2019 being 
cancelled due to Covid-19. The combined 
dividend for the year was 2.3p per share (2019: 
nil), however, it is Tribal’s expectation that only  
a final dividend will be paid going forward.

Strong cash balances have been maintained 
and the Group ended the year with a net 
cash, after paying £8.1m in settlement of the 
platform dispute, of £9.5m (2019: £16.5m), 
with no debt drawn, and all furlough and 
temporary tax deferral benefits repaid in  
the year.

Covid-19
Tribal was not immune to the impact of 
Covid-19 with the global pandemic affecting 
the time and resource capacity of universities, 
elongating sales cycles and reducing in-year 
new sales revenue. We reacted quickly to the 
pandemic by closing our offices in March 2020 
to protect the health and safety of our teams, 
which remain our utmost priority. We equipped 
all employees to work from home and deliver 
remotely to our customers; this proved to be 
very successful with our customers, and we 
aim to maintain a high level of remote delivery 
into the future.

Our teams showed great understanding 
and commitment during a challenging year, 
agreeing to move to a four day working week 

which lasted for three months. I would like to 
thank them for their hard work and continued 
support. We opened a consultation on new 
ways of working and a significant number of 
employees have moved to new remote working 
contracts. We have started to adapt our offices 
to this new way of working, with increased 
collaboration and meeting space, and modern 
technology such as Microsoft Surface Hubs. 

As with many sectors, the pandemic has 
accelerated the education sector’s move 
towards the SaaS method of IT consumption, 
as academic institutions wish to benefit from 
the 24/7 remote service access and expert 
support it provides. We anticipate this will be a 
continued driver for interest in our Tribal Cloud 
and Tribal Edge solutions moving forward.

Board
We were pleased to announce on 9 March 
2021 the appointment to the Board of Diane 
McIntyre as Chief Financial Officer, with effect 
from 1 June 2021. Through her time at Sky, 
Vodafone and Cable and Wireless Diane has 
gained in-depth commercial experience of fast-
paced global organisations and I am confident 
she will be a valuable addition to our team. The 
Board would like to thank Paul Simpson, Acting 
CFO, for his leadership of the finance team over 
the last two years and his contribution to the 
success of Tribal. We wish Paul all the best for 
the future.

Environment, social and  
governance (ESG)
Tribal has always been committed to activities 
that benefit the environment and society, 
under-pinned by good governance. Our mission 
is to 'Empower the world of education'; with 
education being a key action in the United 
Nation’s Sustainable Development Goals.

During the year we have defined ESG activities 
that we will report on in the future. There will 
be two activities for each pillar (environment, 
social and governance). I am very pleased to 
announce that we will be supporting Student 
Minds as our student wellbeing partner for 
2021. Student Minds is the UK’s student 

6

Tribal Group plc  Annual Report and Accounts 2020

Chief Executive’s review

A year of considerable 
evolution and progress 

At the end of last year I set out our strategy for the year  
with three key goals: 

1.   to continue to drive new sales through our portfolio of products 

in existing and new geographies; 

2.   to deliver on the Tribal Edge strategy which provides a compelling 

vision to new and existing customers to embrace our next-
generation, best-of-breed Student Information System (SIS) 
solutions; and 

3.   to support our new and existing customers in taking advantage 
of cloud technologies by broadening the portfolio of value-add 
of cloud technologies by broadening the portfolio of value-add 
solutions and services offered.
solutions and services offered.

I am delighted to report on a year of 
considerable evolution and operational 
progress at Tribal. Against the backdrop of 
Covid-19, we have delivered against all of 
our strategic goals, while protecting our 
employees and customers. The swift actions 
taken to mitigate the impact of Covid-19 on 
the business resulted in a continued strong 
financial performance, and we have emerged 
a stronger business, with an increased 
customer base and geographic footprint  
and a growing market opportunity.

Our purpose is to enable student success 
through our expertise, services and cloud 
solutions. Our vision is to empower the 
world of education. To achieve this, we will 
strive to research, develop and deliver the 
products, services and cloud solutions 
needed by education institutes across 
the world to support their primary goals 
of educating students, providing optimum 
learning experiences and ultimately delivering 
successful outcomes. Through these 
activities, we will meet our business goal, to 
be a pure-play Ed. Tech. SaaS company, with 
global reach.

7

I am pleased that all of these goals were 
achieved in the year with continued sales of 
all our products to new customers, including 
our largest ever SITS sale expanding our 
presence in South East Asia; we completed 
and sold our first Tribal Edge module, Tribal 
Submission, and finished the first version of 
Tribal Edge Admissions, a key SIS module for 
universities; and, we have expanded our cloud 
proposition with Tribal Cloud with notable 
sales in the second half of the year.

Our strategy has been refined and expanded 
upon during the year to build on this progress 
and to form our new ‘Sustain and Grow’ 
strategy for the next three years. The focus 
is to SUSTAIN our existing products and 
revenues, and GROW new products and 
revenues by delivering Tribal Edge in the  
public cloud and moving our product offering 
to 'as-a-service'. 

SUSTAIN: existing products 
and revenues
•  Student management systems 
To continue to invest in and sell our 
core student management systems to 
new customers and deliver additional 
functionality to existing customers in 
Higher and Further education.

•  Support and maintenance 

To provide excellence of customer support 
services for these products to protect  
our ARR from Support and Maintenance.

•  Long-term contracts 

To support our long-term contract 
customers who use bespoke versions of 
our core student management systems 
through quality of service delivery.

•  Education services 

To maintain high-quality contract delivery 
to our Education Services customers  
and develop and enhance our proposition 
in new and existing geographies.

GROW: Tribal Edge and moving  
to 'as-a-service'
•  Tribal Edge 

To develop new products on the Tribal Edge 
platform in the public cloud, to new and 
existing geographies with a new paradigm 
of 'as-a-service' solutions; delivering Tribal 
Edge Admissions as the first significant 
module to migrate existing SITS customers 
to the Tribal Edge platform.

•  Tribal Cloud 

To provide public cloud delivery, optimised 
for existing Tribal products and managed 
'as-a-service' allowing customers to make 
the most of the benefits of the cloud with 
existing products in advance of migrating 
to Tribal Edge.

•  Tribal Transform 

To deliver Tribal Transform: Edge Readiness 
products and services providing leading 
practice to navigate customers along the 
journey to the Tribal Cloud and Tribal Edge.

We have already started to see success with 
this new 'Sustain and Grow' strategy during 
the year.

Key Performance Indicators ('KPIs')
To support the Sustain and Grow strategy we monitor a number of KPIs to ensure we deliver on our goals.

1. 

 Institutions taking next generation 'as-a-service' 
offerings in the public cloud: 

We now have 13 Higher Education customers taking these 
services including the addition of Sydney University and  
Kings College London as fully managed SITS customers  
in the public cloud. 

2. 

 Sales of Tribal Edge modules:

We have completed 13 sales of the Tribal Edge Submissions 
module to all 12 of our Higher Education customers in  
Australia and TAFE New South Wales in Vocational Learning.

3. 

 Growth in ARR from existing and new products  
and customers:

4. 

 Improvement in profit margin from enhanced sales  
and continued cost efficiency:

ARR increased to £47.5m committed at the period end with 
£2.1m (2019: £1.5m) relating to Tribal Edge (including Dynamics 
CRM solutions) and £8.1m (2019: 6.5m) to Tribal Cloud  
(including cloud hosting).

Adjusted EBITDA profit margin increased to 20.4% despite  
a 6% fall in revenue due to Covid-19 impact on sales.

Strategic ReportGovernanceFinancial StatementsOverview8

Chief Executive’s review continued

2020 in summary
Student Information Systems

Student Information Systems, our segment 
targeting the further and higher education 
sectors through our software offerings, 
delivered a resilient performance in the period 
with increased profits against a slightly 
reduced revenue, largely due to the impact 
of Covid-19 on sales to new and existing 
customers in the middle of the year. The 
Group had a positive end to the year, closing a 
number of significant sales to new and existing 
customers, and expanding into new territories 
in South East Asia. 

Across the year Tribal won four new SITS:Vision 
Student Information Systems customers. 
The year began positively with the addition 
of Kaplan Business School Australia and 
Chartered Accountants Australia and New 
Zealand. These deals were closed prior to the 
onset of the global pandemic, Covid-19.

As described in the Chairman's Statement, 
Covid-19 had a significant impact on the 
education market during the year, slowing 
down sales to existing customers as spending 
paused and elongating the sales process  
with new customers. The implementation  
of contracts was initially disrupted, however 
the Group swiftly moved to successful  
remote delivery. 

The disruption of Covid-19 began to ease in 
the final quarter of the year as UK students 
returned to education and took up their places. 
Tribal ended the year with the addition of two 
new SITS:Vision customers: Arden University in 
the UK, and Nanyang Technological University 
in Singapore. 

Our success with Nanyang Technological 
University validates Tribal's strategy to provide 
complete, integrated Student Information 
Systems managed in the public cloud, covering 
the complete student journey, from pre-
admission through to graduation. The £16.9m, 
eight-year contract encompasses SITS in the 
Tribal Cloud and Tribal Edge products, together 
with Tribal Student Marketing & Recruitment 
and Tribal Student Support & Welfare.

The implementation of SITS:Vision to recent 
new customers continued during the year. 
In the UK we commenced work with the 
University of Northampton, and continued 
to work at Glasgow Caledonian University, 
University of Bristol, Canterbury Christ Church 
University, University of Sheffield and the 

University of Portsmouth. In Australia we 
commenced work with both Kaplan Business 
School Australia and Chartered Accountants 
Australia and New Zealand, and continued to 
work with University of Malay in Malaysia. 

Our Callista student information system 
software, which is used by 11 of our Australian 
University customers, representing almost 
25% of Australian universities, continued to 
perform well completing the third year of a  
four-year contract extension. Discussions 
have commenced for the next extension to  
the contract and this will include Tribal Edge  
as part of the solution. 

The Group’s cloud offering was enhanced in 
the year through the launch of Tribal Cloud, 
enabling all existing products to be hosted 
and managed by Tribal in the public cloud, 
resulting in cost efficiencies for our customers 
whilst significantly increasing Tribal’s share 
of wallet. There were two significant Tribal 
Cloud sales in the second half of the year to 
existing customers: the University of Sydney 
in Australia and King’s College London in the 
UK, and a growing pipeline across our existing 
customer base. 

We continued to deliver on our Tribal Edge 
strategy, which provides a compelling vision to 
new and existing customers to embrace our 
next-generation, best-of-breed, cloud native 
Student Information System (SIS) solutions. 
As a cloud native SIS, Tribal Edge provides 
a competitive differentiator in targeting 
and acquiring new customers. In addition, it 
protects Tribal's customer base into the future 
by providing the most efficient, lowest cost 
route to achieve a comprehensive, integrated, 
open-standards SIS which maximises the 
student experience and reduces the technical 
complexity and IT cost for our customers. 

Tribal Edge Submissions, the first Tribal Edge 
product, was launched on schedule during 
the year, and successfully sold to all 12 of 
our current Australian University customers, 
as well as to TAFE New South Wales. Our 
continued investment in Tribal Edge has seen 
the first version of Tribal Edge Admissions 
completed in December; it will be released  
to early adopters in the first half of 2021.

Tribal Dynamics, which provides Customer 
Relationship Management ('CRM') solutions 
including Student Recruitment and 
Student Welfare using Microsoft Dynamics 
functionality, forms part of the Tribal Edge 
offering. We have made good progress in 

enhancing this solution since we acquired the 
business in 2018 and had a number of sales in 
the year to new and existing customers across 
Higher and Further Education: University of 
Aberdeen, University of Sterling, University 
of Worcester, Aberystwyth University, HCUC, 
Royal Veterinary College (University of London) 
and Nescot College. We have a good pipeline  
of interest for further sales.

Our ebs software, which predominantly 
focuses on the Further Education and 
Vocational Learning markets but increasingly 
is being considered by smaller universities, 
continued to perform strongly. We won a 
number of significant new customers in the 
UK including Cambridge Education Group, City 
of Wolverhampton College, the University of 
Gibraltar and Highlands College in Jersey. The 
latter being a full ebs implementation in the 
Tribal Cloud. We also concluded the largest 
ever ebs implementation at College Northern 
Ireland. In Australia we added Literacy Aotearoa 
and in New Zealand Carey Baptist College. The 
majority of new sales are now delivered on a 
subscription basis.

In Australia ebs is also used by the New 
South Wales Technical and Further Education 
colleges ('TAFEs') at over 130 campuses. This 
contract has seen a significant amount of 
work in the year completing upgrades to the 
software as part of their OneTAFE programme 
which has brought together the 11 TAFEs onto 
one common platform. However, as previously 
announced, the TAFE NSW contract will come 
to an end in the near future.

A version of ebs has been successfully used by 
the Department of Education ('DoE') schools 
in New South Wales, Australia. This contract 
supports around 2,000 schools and continues 
to run at a mature state. 

In addition to the DoE schools, we support 
a further 1,800 schools in Australia with 
our SchoolEdge solution giving a combined 
total of nearly 4,000 schools using Tribal 
student management software, representing 
approximately one third of Australian schools. 
Two of the school’s dioceses (New South 
Wales and Victoria), which represent about 
800 schools, continue to look to migrate their 
customers away to a new product provider, 
however this is progressing slowly and some of 
the schools have opted to sign extensions with 
Tribal. For those schools that do move Tribal is 
offering a migration and archiving solution for 
existing records. 

Tribal Group plc  Annual Report and Accounts 2020Overview

Strategic Report

Governance

Financial Statements

9

The financial impact of Covid-19 and the 
changing expectations of students means  
that never has the need for cloud-based 
solutions for the education market been  
more pressing. The investments the Group 
continue to position Tribal at the forefront of 
this evolution in the industry, expanding our 
addressable market opportunity through a 
wider offering to upsell to existing customers 
and enhanced ability to enter new geographies. 
We have a growing pipeline of opportunities 
across both existing and new customers,  
and are confident in our ability to execute 
against our strategic roadmap, growing ARR 
and profit margins. 

The safety and well being of the Group’s 
employees and customers remain a priority, as 
we continue to monitor the impact of Covid-19 
both on Tribal and education as a whole. I would 
like to take this opportunity to thank our teams 
for their continued hard work and dedication. 

The Group has had a positive start to trading in 
2021 compared to 2020 and now anticipates 
performance for the year to be slightly ahead 
of the Board’s expectations. We are confident 
in continued positive momentum as we deliver 
on our growth strategy.

Mark Pickett
Chief Executive Officer

Our Maytas software, which supports 
work-based learning and apprenticeship 
management providers in the UK and is 
increasingly of interest to Higher Education 
institutions providing degree apprenticeships, 
had a good sales year. In the year we added 
Siemens Energy and Skills4Pharmacy in the 
private sector, and De Montfort University 
Leicester and Anglia Ruskin University in  
Higher Education. We also completed our 
largest ever Maytas implementation project 
with Sopra Steria/Construction Industry 
Training Board (CITB). 

Education Services

In Education Services our team proved their 
adaptability in the face of Covid-19, with 
the key assurance, training and inspections 
contracts in the UK, US and New Zealand 
continuing largely remotely. 

The major contracts with the Department 
of Education in the UK, National Centre 
for Excellence in the Teaching of Maths 
('NCETM') in the UK and the New York State 
Education Department inspections contract 
in the US largely performed as planned and 
adapted quickly to the impacts of Covid-19 
with the majority of work able to be delivered 
remotely. The inspections contract with 
ADEK in the Middle East was paused due to 
Covid-19 school closures but is expected 
to resume upon relaxation of Covid-19 
restrictions. The benchmarking and student 
surveys work continued; however, the larger 
Student Barometer survey for the southern 
Hemisphere had to be delayed to 2021.

The contract with the New Zealand Tertiary 
Education Commission ('TEC') was extended 
for a further year, and we continued to provide 
consultancy to a number of states in the US.

The evolution of the  
education market and  
Tribal’s market strength
There are four key factors driving the evolution 
of the Higher Education market globally. As 
well as dealing with the impact of a global 
pandemic, it is evident that education is 
becoming increasingly competitive, following 
a legacy of inefficiency, poor adaptability 
and cost. Rising student expectations in an 
increasingly modern world, have meant that 
there has been an increase in expectation 
of success across a student’s life cycle and 
support to student’s wellbeing and mental 
health. Pressurised service delivery has led 
to a redirection of focus to providing value 
sooner, together with more student centric 

services, remote delivery, and access to 
blended learning. A drive towards SaaS has 
also propelled a change in the education 
market, with service access and support from 
experts requested 24/7 and a need for new 
point solutions to be deployed rapidly with 
immediate value and impact.

Through the investment in the expansion of 
our offering, Tribal is well placed to meet these 
evolving market needs.

Tribal’s software is market leading both in 
functionality and market share. Our SITS 
student management software is the market 
leader in its class, offering the most fully 
functioning, robust and resilient student 
management systems. The product has 
been developed over the last 20 years, it 
contains over 20 million lines of code, and we 
continue to invest significantly in the software, 
maintaining and building out new functionality.

We have leading market shares in the 
geographies in which we operate. In the UK over 
60% of all Higher Education institutions use 
our student management systems, in Australia 
we support one third of the universities, and in 
New Zealand three of the eight universities. In 
South East Asia we support the largest public 
and the largest private universities in Malaysia, 
and in 2020 we have expanded into Singapore 
with Nanyang Technological University. 

We will continue to focus on growth in these 
geographies and Tribal Edge will allow us to 
expand further into new geographies with 
its multi-lingual capability, and its modular 
approach allowing expansion into the North 
America markets in Canada, where we already 
support three universities, and the US. 

Our people differentiate Tribal in the market 
and are key to our success. Their depth of 
domain knowledge in our products built over 
three decades is unrivalled and we have an 
innate understanding of the education market, 
developed through working in partnership with 
our customers and operating in senior roles for 
leading education institutions. 

2021 outlook
Tribal enters the current financial year with 
increased levels of revenue visibility due to 
the strong sales performance in the latter 
part of 2020, a strengthened position in the 
significant South East Asia market and a 
considerably expanded addressable market 
through the launch of Tribal Cloud and  
imminent launch of Tribal Edge Admissions.

10

Tribal Group plc  Annual Report and Accounts 2020

Our business model

Market-
leading 
student 
information 
solutions 

We provide market-leading, cloud-based, 
student information software and services  
to customers in target markets across the 
world, using our resources and expertise 
to create value that is shared with our 
stakeholders. We empower education 
institutes to educate students, providing 
optimum learning experiences and ultimately 
optimum learning experiences and ultimately  
delivering successful outcomes.
delivering successful outcomes.

Our resources

Leading market share for 
 Student Information Systems 

Trusted brand respected in  
education worldwide 

Education services capability 
complementing student  
information software 

Market insight from long-standing 
customer relationships 

Experienced leadership bringing  
clear business focus 

Highly skilled people with  
deep domain expertise 

Culture that places customers 
at the heart of what we do 

Underpinning how we operate
Underpinning how we operate

Our values See page 32

How we maximise value creation
How we maximise value creation

Our strategy for profitable growth is outlined on page 14

Overview

Strategic Report

Governance

Financial Statements

11

Our software

Our cloud-based and on-premise student information solutions  
add value to education and business organisations throughout  
the student life cycle. Our modules span: 

Generating returns and added value for all of our 
stakeholders: 

Marketing & 

Recruitment 

Student  
Support & 
Wellbeing 

Admissions

Enrolment 

Business 
Engagement 

Learning & 
Studying 

Graduation 
& Alumni 
Engagement 

Assessments & 
Examinations 

Customers pay for Software as a Service (SaaS); cloud services;  
or for licence, implementation, Support and Maintenance. 

Our Education Services

Our education services are offered internationally and cover 
institutions from Early Years through to Higher Education, all 
focused on improving learning and student outcomes.

Self- 
assessment  
& Review 

Quality Mark 

Early Years 
& School 
Inspections 

Student 
Experience 
Barometer 

School 
Improvement 

Destination  
of Leavers 
Surveys 

Professional 
Learning 

Operational 
Benchmarking 

Customers
Solutions to enable managers to enhance  
the quality of education and improve 
operational performance, to attract,  
engage and retain students throughout  
their learning journeys in a cost-effective  
and flexible manner. 

Students
Supporting a student's life-long learning 
journey, through enhanced wellbeing, enriched 
experience beyond the academic curriculum, 
and seamless interaction with different 
learning channels (physical and virtual). 

Shareholders
Shareholder value and returns from  
profitable, cash-generative growth with  
a high proportion of recurring revenue  
and progressive dividends. 

Employees
Interesting and rewarding careers, with 
the opportunity to work with the leading 
educational institutes across the globe. 

Government agencies/ 
education funders
Independent quality assurance services 
supporting the development of top-class 
education provision. 

Our values See page 32

Risk management See page 30

Corporate responsibility See page 32

Our strategy for profitable growth is outlined on page 14

 
 
12

Tribal Group plc  Annual Report and Accounts 2020

Our markets

Markets we serve

We are a worldwide provider and have delivered our student 
information solutions in over 500 institutions. We are the 
market-leading provider to Higher & Further Education in 
the UK, Australia, New Zealand, Singapore and Malaysia.

•  Over 65% market share of universities in the UK.

•  Over 30% market share of Higher Education in Australia 

and New Zealand.

•  Over 35% market share of Further Education in the UK.

Our Education Services are provided worldwide, with quality 
assurance services in the UK, US, Middle-East, Australia 
and New Zealand. Education institutions across North 
America, Europe, Asia, and Australasia use our international 
benchmarking services.

Tribal offices and Tribal’s 
Student Information 
System customers

Revenue by business area

SIS Revenue by type

Student Information Systems 
£56.9m

Education Services 
£16.1m

Licence & Development Fees 
£6.1m

Support & Maintenance Fees 
£33.0m

Implementation Services 
£11.1m

Cloud Services 
£6.2m

Other Services 
£0.5m

Tribal office

Tribal SIS customer

 
Overview

Strategic Report

Governance

Financial Statements

13

Market-leading provider of  
student information solutions to 
both Higher & Further Education 
in UK, Australia, New Zealand, 
Singapore and Malaysia

Over 500 institutions  
empowered by Tribal's  
student information solutions

Global provider of Quality  
Assurance and Benchmarking 
services for Education

Tribal office

Tribal SIS customer

>65%

market 
share UK 
Universities

>30%

>35%

market 
share 
Australia  
& NZ

market 
share UK 
Further 
Education

 
14

Tribal Group plc  Annual Report and Accounts 2020

Tribal's growth strategy

Our objective is to provide education technology 
solutions to customers globally, as-a-service.
Transitioning to the delivery of a broader set of solutions, via the ‘as a service’ 
model will increase our addressable market across a greater number of 
geographies, drive revenue and margin expansion, while enabling universities 
to deliver an enhanced, personalised service to their students.

We have four pillars to our growth strategy:

Our strategic priorities

Innovating with our 
existing products

Tribal Cloud: delivering our existing 
products 'as-a-service' 

• 

• 

 We will continue to invest in our market-leading existing 
offerings, ensuring they stay up to date and are relevant  
for our existing user base

 We will continue to sell our existing products to new  
customers, offered 'as-a-service' as standard, but  
available on-premise if demanded

• 

• 

• 

 Deliver existing product suites as-a-service, and manage on 
behalf of our clients including all of their integrations with  
other IT products

 This will enable us to sell more to our existing customers, and 
help ensure our customers are prepared for the long-term 
move to Tribal Edge, our native cloud ecosystem of education 
technology modules

 For some Tribal Cloud customers, we will also deliver Tribal 
Transform, a packaged offering to ensure their data and 
processes are ‘cloud ready’, enabling the future use of Tribal 
Edge (professional services & process mapping, change 
management, templated standardised solutions)

Key measures
•  Growth in ARR

•  New customer wins

Progress in 2020
• 

 Committed Annual Recurring Revenue increased by 12.2%  
to £47.5m (2019: £42.3m), and represented 74% of reported  
in-year SIS revenue from continuing operations 

• 

 New business wins for all existing products: SITS:Vision 
(Higher Education), ebs (Further Education), and Maytas 
(Apprenticeships). Wins included Nanyang Technological 
University (NTU), Singapore, a world top 20 university with over 
32,000 students; KAPLAN (Australia); University of Gibraltar; 
Highlands College (Jersey); and Literacy Aotearoa (New Zealand)

Key measures
•  ARR from Cloud services

•  Number of Tribal Cloud customers

•  Number of Tribal Transform customers

Progress in 2020
•  £8.1m for cloud services (2019: £6.5m) 

• 

 Significant cloud transformation deals agreed with the 
University of Sydney, Australia, and King’s College, London 

Overview

Strategic Report

Governance

Financial Statements

15

Key benefits of our strategy:

increased revenue per customer 
increased number of customers 

•  An expanded, modular product offering will enable us to  
increase the size of our addressable market, through:
• 
• 
•  easier entry into a greater number of geographies 
•  ability to target the customer base of competing solutions
ability to target the customer base of competing solutions
•  enable a partners programme

• 

It will increase our margins as we benefit from the scalability of the cloud
It will increase our margins as we benefit from the scalability of the cloud

•  Students will benefit from the increased digital and personalised engagement with universities
Students will benefit from the increased digital and personalised engagement with universities

•  Universities will be able to focus on education provision and not IT, delivering an enhanced, personalised service to their students
Universities will be able to focus on education provision and not IT, delivering an enhanced, personalised service to their students

Tribal Edge - a modular, next generation,  
cloud-native, Student Information product set

Mergers and Acquisitions

•  Expand SaaS offerings 

•  Gain market share

•  Support geographic expansion

Our organic growth will be complemented through tactical 
acquisitions, either of additional modular technology, to add to our 
Tribal Edge ecosystem, or to add further customers. This enables:

• 

 Expansion of our SaaS offerings, particularly with cross-sell  
to the large Tribal base

•  Gain market share to build mass in our target geographies

• 

• 

• 

• 

• 

• 

• 

• 

 Tribal Edge: Create an expanded higher education ecosystem 
of next generation modules to meet all areas of student 
engagement with universities

 We have developed the Tribal Edge platform, on which module 
applications can be built or acquired modules can be integrated 
through simple API integrations. This is now complete

 We are now developing modular applications that cover all the 
areas of engagement between universities and students. These 
will be ‘best of breed’ products, able to be bought either with 
the Tribal Edge platform and other modules, or independently. 
Universities no longer want to have to buy all their requirements 
from just one vendor, in one monolithic system. They want 
choice of modules and vendors. The modules can therefore 
be sold both to existing Tribal customers and customers of 
competing SIS vendors

 These will be delivered entirely ‘as a service’, with no IT support 
required from the universities, freeing them to focus on the 
delivery of education services to their students

 The modules will have the ability to be easily translated into 
multiple languages, more quickly customisable to individual 
geographic needs and able to be delivered remotely – therefore 
providing an easier means to enter additional geographies

 The modules will be more appropriate for a partner model,  
as they will be smaller, more digestible offerings

 The modules will provide the opportunity for increased upsell  
to existing customers

 The modules will enable more rapid adoption and faster 
implementation times

Key measures
•  Number of modules sold

Key measures
•  Sales and ARR growth of acquired businesses 

Progress in 2020
• 

 13 customers in Australia signed contracts for the new 
Submissions module. Early adopters have also been lined up  
for the Tribal Admissions module, launched in December 2020 

• 

• 

 Nanyang Technological University, Singapore; KAPLAN 
(Australia); University of Gibraltar; Highlands College (Jersey); 
and Literacy Aotearoa (New Zealand)

 New regional services hub created in Malaysia to support the 
growing SE Asia business

Progress in 2020
• 

 The Crimson acquisition of 2019 continued to make good 
progress. The Dynamics 365 CRM based solutions are 
integrated with existing products and are now available  
as part of the Tribal Edge ecosystem 

• 

 We won several new accounts and cross-sold into existing 
customers. Wins included University of Worcester, University  
of Aberdeen, University of Aberystwyth, and the University  
of Stirling

16

Tribal Group plc  Annual Report and Accounts 2020

Tribal Edge 
Tribal Edge 

Tribal Edge – next-
generation student 
information

Student and staff experience

Marketing &  
Recruitment

t
n
e
m

t
i
u
r
c
e
R

Event  
Management

Agent  
Management

Admissions

Support &  
Wellbeing

Degree  
Apprenticeships

e
c
n
e
g

i
l
l

e
t
n

i

a
t
a
d
d
n
a
s
c
i
t
y
a
n
A

l

t
r
o
p
p
u
S

e m e n t

g

a

Enrolm
& Re
gis

e

n

t
, 

F

t

r

Academic model

a

e

t

i

e

o

s

n

,

ant m a n

lic
p
p
A

Student data

P

r

o

g

r

e

s

sion

d

E x a m   A

n
o
ti

ministra
w ards

&  A

Attendance  
Management 

Student Fees &  
Financial Management 

Scheduling, Timetabling & 
Resource Planning

Curriculum  
Management

Exam  
Management 

Digital  
Credentials 

Careers &  
Business Engagement

Alumni  
Engagement

i

A
d
m
n
i
s
t
r
a
t
i
o
n

O
u
t
c
o
m
e
s

O
p
e
n
A
P

I
f
r
a
m
e
w
o
r
k

Learner Management &  
Individual Learner Record

International Exchange & 
Placements

Tribal Edge platform

 
 
 
 
 
 
 
 
Overview

Strategic Report

Governance

Financial Statements

17

Tribal Edge is revolutionising the Student 
Information Systems (SIS) market by 
offering modular, next-generation, cloud-
native solutions. Each module provides 
value and can be delivered to customers 
rapidly to meet today's needs. Tribal Edge 
moves away from bespoke development 
and unique processes to providing 
standard technologies that encapsulate 
leading practice. Tribal Edge delivers 
simpler, more efficient, and more effective 
business solutions. 

Third party integrations

Finance

HR

Resource Management

Liberty Management

Accommodation

Asset Management 

Learning Management

The Tribal Edge platform ensures connectivity  
and deep integration, creating a broader Tribal Edge 
ecosystem. With an advanced Academic Model  
at the centre, and the student data essential for 
managing student success, Tribal Edge will provide 
solutions across Recruitment and Admissions;  
Student Support; Student Administration, and 
Outcomes. All modules are interconnected,  
consistent, and designed to support the business 
process. Key elements of Tribal Edge include:

•  a standard interface delivering exceptional user 

experience to students and staff across desktop  
and mobile devices;

•  the aggregation of rich data across the system 

to enable reporting, advanced analytics and data 
intelligence; and

•  an open API framework that ensures unrivalled 

connectivity to third party applications.

Progress
In 2020, we launched Tribal Submissions and Tribal 
Admissions, two core student management modules. 
Tribal Submissions has been taken up across our 
Australian customer base and by several non-Tribal  
SIS institutions. Tribal Admissions was made available 
to the first Early Adopter in December and will continue 
to be developed and rolled out to other Early Adopters 
across 2021, including APAC customers. 

18

Tribal Group plc  Annual Report and Accounts 2020

Financial review

Results 

£m

Revenue

Student Information Systems

Education Services

Gross Profit

Gross Profit Margin

Adjusted Operating Profit 1 
(Before Central Overheads)

Student Information Systems

Education Services

Central Overheads3

Net foreign exchange losses

Adjusted Operating Profit (EBITDA)1

Adjusted Operating Margin (EBITDA)1

Statutory Profit/(Loss) before Tax

Statutory Profit/(Loss) after Tax 

Annual Recurring Revenue

2019 
Reported

Constant 
currency 
20192

Change 
constant 
currency

Change 
constant 
currency %

78.2

58.6

19.6

39.2

77.6

58.0

19.6

39.6

50.1%

51.0%

2020

73.0

56.9

16.1

38.6

53.0%

24.4

21.0

3.4

(8.8)

(0.7)

14.9

23.8

19.7

4.2

(8.3)

(0.2)

15.4

20.4%

19.6%

8.5

6.4

47.5

(2.9)

(3.0)

42.3

23.3

19.1

4.2

(8.4)

14.9

19.2%

(3.4)

(3.5)

41.9

(4.6)

(1.1)

(3.5)

(1.0)

–

1.2

1.9

(0.8)

(0.4)

–

–

11.9

9.9

5.6

(5.9)%

(1.9)%

(17.9)%

(2.5)%

200bp

5.0%

10.0%

(18.0)%

(3.5)%

0.1%

120bp

350.0%

283.1%

13.4%

1. 

2. 

 Adjusted Operating Profit and Adjusted Operating Margin are in respect of continuing operations and exclude charges reported in 'Other items' of £3.0m  
(2019: £14.4m), refer to Note 6 in the Financial Statements, and before Interest, Tax, Depreciation and Amortisation.

 2019 results adjusted are updated for constant currency – the Group has applied 2020 foreign exchange rates to 2019 results to present a constant currency basis, 
when applied to 2019 results there is a reduction in Revenue of £0.6m, a reduction to Adjusted Operating Profit (before Central Overheads) of £0.5m and Adjusted 
Operating Profit of £0.5m. 

3. 

 Central Overheads are made up of costs that are not directly attributable to either Student Information Systems or Education Services.

Overview

Strategic Report

Governance

Financial Statements

19

The Revenue and Adjusted Operating Profit 
by segment in the table shows the reported 
results for FY2020 and FY2019, and the 
FY2019 results restated to 'constant 
currency' using 2020 rates to exclude foreign 
currency impact. The change percentages 
shown are on the 2019 constant currency 
numbers. All comparatives reported below  
are on a constant currency basis.

Annual recurring revenue 
Annual Recurring Revenue (ARR) is a key 
financial metric of the Group and an area of 
strategic focus. Our aim is to grow Annual 
Recurring Revenue through the delivery of 
an increasing proportion of Software as a 
Service contracts, providing increased quality 
of earnings. ARR represents committed 
revenue as at 31 December 2020 and 
comprises Support and Maintenance Fees 
and Cloud Services together with Subscription 
License fees where the license revenue is 
received over the life of the contract. This 
has increased by 13.4% to £47.5m (2019: 
£41.9m constant currency: £42.3m reported), 
representing 74.2% of Software & Related 
revenue and 59.5% of total Group revenue 
(2019: 71.8% and 53.8%, respectively). 
Growth has been generated in both Support 
and Maintenance revenues and Cloud 
revenues, where we continue to see  
increased demand from customers. 

Revenue 
As anticipated, revenue in the year reduced 
5.9% to £73.0m (2019: £77.6m constant 
currency, adjusted for the negative impact 
of foreign exchange of £0.7m; £78.2m 
as reported), predominantly as a result of 
the impact of Covid-19 on the Education 
Services segment. The Group’s core Student 
Information Systems segment revenue held 
up well, decreasing by only 1.9% to £56.9m 
(2019: £58.0 constant currency; £58.6m 
reported). Education Services revenue 
decreased by 17.9% to £16.1m (2019: 
£19.6m constant currency; £19.6m reported) 
as a result of certain on-site projects being 
suspended during the Covid-19 period.

The Group has chosen to present its results 
in the CEO Review on a constant currency 
basis to give a true reflection of year-on-year 
performance and to account for the adverse 
impact of foreign exchange movements in  
the year. Approximately 42% of Tribal’s 
income in the year was generated outside 
the UK and is therefore subject to foreign 
exchange movement. During 2020, the 
continued strengthening of sterling, 
particularly against the Australian dollar, has 
impacted revenue. Consistent with reporting 
last year, the results for 2019 have been 
adjusted to reflect the foreign exchange rates 
prevailing during 2020 to provide a 'constant 
currency' comparative.

Note this presentation disclosed as  
'constant currency' is an alternative 
performance measure and not a statutory 
reporting measure prepared in line with 
International Financial Reporting Standards 
(IFRS) and disclosed as 'reported' in the  
Chief Executive's review.

Adjusted operating profit (EBITDA) 
The Adjusted Operating Profit (EBITDA) was 
£14.9m (2019: £14.9m constant currency; 
£15.4m reported). The Adjusted Operating 
Margin (EBITDA) increased to 20.4% (2019: 
19.2% constant currency; 19.6% reported). 

Central Overheads, representing costs in HR, 
IT, Finance, Marketing and Management that 
aren’t directly attributable to lines of business 
increased by £0.6m to £8.8m (2019: £8.4m 
constant currency; £8.3m reported), primarily 
due to accounting for holiday pay as we 
allowed all employees the option to carry 
forward up to 5 days annual leave due to 
Covid-19. We continue to focus on reducing 
these costs and have grown our Manila office 
in the Philippines to help support certain 
finance and HR processes, alongside their 
existing work supporting ebs and SchoolEdge 
and business services. This has enabled us to 
improve margin without impacting the Group’s 
ability to deliver on customer contracts and 
generate growth. The Group continues to 
identify cost saving measures and effectively 
manages its cost base.

Statutory profit/(loss) after tax 
The Statutory Profit after Tax for the year 
increased to £6.4m (2019: Loss £3.0m 
reported). Excluding the increased cost of 
£9.1m incurred in 2019 as a result of the 
platform dispute, Tribal shows strong growth, 
with a normalised Statutory Profit after  
Tax increase of 3% from £6.1m in 2019. 

Segmental performance 
The Group provides software and non-
software related services to educational 
customers, both public and private. These 
services are managed across two lines of 
business (segments), Software Information 
Systems (SIS) and Education Services (ES). 
The majority of software sales are across  
our core Student Information Systems 
business together with a small amount 
of software sales in Education Services, 
reported under Other.

Student information systems (SIS) 
focuses on software related solutions to  
the Higher Education, Further Education, 
Colleges and Employers (referred to in 
Australia as VET), and Schools sectors  
across the main geographic markets being 
the UK, Australia, New Zealand, Malaysia and 
Canada. Products and offerings are split 
between License & Development Services, 
Support and Maintenance, Implementation,  
and Cloud Operations. 

Education Services (ES)  
provides non-software related solutions 
globally across the same market sectors. 
The core offerings are inspection and review 
services which support the assessment 
of educational delivery, performance 
benchmarking, student surveys and  
data analytics. 

20

Financial review continued

Student Information Systems (SIS)

£m

Total Revenue

License & Development Fees

Support & Maintenance Fees

Implementation Services

Cloud Services

Other Services

Adjusted Operating Profit (EBITDA)

2020

56.9

6.1

33.0

11.1

6.2

0.5

21.0

2019 
Reported

Constant 
currency  
2019

Change 
constant 
currency

Change 
constant 
currency %

58.6

6.4

32.6

12.8

6.0

0.8

19.7 

58.0

6.4

32.1

12.6

6.0

0.8

19.1

(1.1)

(0.3)

0.8

(1.5)

0.2

(0.3)

1.9

–

(1.9)%

(4.0)%

2.6%

(12.0)%

2.7%

(40.0)%

10.0%

40bp

Adjusted Operating Margin (EBITDA)

36.9%

33.6%

32.9%

Student Information Systems revenue decreased by 1.9% to £56.9m (2019: £58.0m constant currency; £58.6m reported).

The market for the replacement of student 
information systems in the UK, Australia  
and wider APAC region has proved to be 
resilient with Tribal adding new customers 
in the UK and Australia, as well expanding 
its presence in South East Asia with a new 
customer in Singapore.

License & development fees relate to the 
sale of new software licenses as well as 
customer paid enhancements (development 
fees) to previous sales. Tribal’s core Student 
Information Systems products include:

•  SITS (Student Information Technology 

System) used by around 60% of 
universities in the UK, including 50% of 
the Russell Group universities, as well as 
universities in Australia, New Zealand, 
Malaysia, Singapore, Canada, Southern 
Ireland, Hungary and Malta;

•  Tribal Dynamics, a suite of customer 
relationship management (CRM)  
based solutions;

•  Callista, a bespoke student  

management system implemented  
in 11 Australian universities;

•  ebs (education business system)  

used by colleges and training institutes  
in the UK (including Northern Ireland);

•  Maytas, for training providers and 

apprenticeship providers;

•  Student Engage, a social collaboration 

mobile technology application sold across 
all markets; and 

•  School Edge and ebs Schools used by 
around 4,000 schools in Australia.

In addition, non-SIS software sales include K2 
(asset management software) and Software 
Solutions (bespoke software development). 
These are businesses that operate profitably 
and continue to be supported, although there 
is limited investment in future development 
of the solutions and little proactive sales and 
marketing activity.

License & Development fees revenue fell 
slightly compared to the previous year to 
£6.1m (2019: £6.4m constant currency; 
£6.4m reported). Under IFRS 15 license 
revenue is recognised as the software is 
implemented on a percentage complete 
basis, resulting in the revenue from larger 
implementations taking up to four years to 
recognise. The strong sales performance 
in the final quarter of the year will benefit 
revenue in future years, however only a small 
amount was recognised in 2020. There 
have been new sales in Further Education 

(FE), although the revenue on these sales 
has continued to be impacted by the move 
to subscription selling where the license is 
bundled with the Support and Maintenance 
fee which is paid for and recognised over the 
life of the contract, rather than upfront. 

Implementation services deliver the 
technical implementation of our software 
products at customer sites, typically working 
alongside customer teams. Implementation 
projects vary in length, and range from a 
small number of days, to more than two years 
for more complex projects. Revenues are 
typically based on day rate fees, although we 
sometimes operate under fixed fee contracts 
for defined implementation scopes. Revenue 
reduced to £11.1m (2019: £12.6m constant 
currency; £12.8m reported) reflecting 
disruption caused by Covid-19 as customers 
moved to remote working, as well as delays 
to the sales cycle. This was particularly 
noticeable in the UK as revenue decreased 
by 32% to £5.8m. In APAC revenue increased 
by 30% to £4.9m benefitting from the two 
large SITS sales at the start of the year pre-
Covid-19 to Kaplan Business School Australia 
and Chartered Accountants Australia and 
New Zealand.

Tribal Group plc  Annual Report and Accounts 202021

Support & maintenance fees in the period 
increased by 2.6% to £33.0m (2019: £32.1m 
adjusted; £32.6m reported). This reflects the 
strong retention rates in our customer base 
and new customers added in the year. 

Cloud services cover the provision of Tribal 
Cloud fully managed public cloud services, 
and hosting services supporting Tribal 
products either on-premise, in a private cloud, 
or in a public cloud, as well as IT managed 
services. Demand continued to increase for 
cloud services across all markets with the 
majority of customers now managed in the 
public cloud. Revenue increased by 2.7% 
to £6.2m (2019: £6.0m constant currency; 
£6.0m reported). 

Other software & related services include 
revenue from the conferences that Tribal 
provides to customers in the Higher Education 
and Further Education sectors, and research 
and development tax credits (RDEC) received 
in the UK in relation to product development 
work undertaken.

The Annual Recurring Revenue reported 
in 2020 in SIS, which relates to Support 
and Maintenance, Cloud services and 
Subscription license/support sales, increased 
by 5% to £42.2m (2019: £40.2m constant 
currency; £40.7m reported) and represents 
74% of SIS revenue (2019: 69%). Support and 
Maintenance renewals have minimal attrition 
and the demand for cloud services continues 
to grow.

The Adjusted Operating Profit in Student 
Information Systems increased by 10.0% to 
£21.0m (2019: £19.1m constant currency; 
£19.7m reported) and Adjusted Operating 
Margin increased to 36.9% (2019: 32.9% 
constant currency; 33.6% reported). The 
improvement in both profit and margin is 
driven by increased revenue in Support and 
Maintenance and Cloud services, together 
with improvements in efficiency in 
implementation services from delivering 
remotely to customers.

Education Services (ES)

£m

Total Revenue

School Inspections & Related Services

Surveys & Data Analytics

Information Management Services 

Asset Management and Software Solutions 

Adjusted Operating Profit (EBITDA)

2019 
Reported

Constant 
currency  
2019

Change 
constant 
currency

Change 
constant 
currency %

19.6

13.9

3.3

0.3

2.1

4.2

19.6

13.9

3.2

0.3

2.1

4.2

(3.5)

(2.5)

(1.0)

–

0.2

(0.8)

(17.9)%

(18.5)%

(33.6)%

(2.4)%

8.6%

(18.0)%

2020

16.1

11.4

2.2

0.3

2.3

3.4

Adjusted Operating Margin (EBITDA)

21.3%

21.2%

21.4%

–

10bps

Education Services revenue decreased by 17.9% to £16.1m (2019: £19.6m constant currency; £19.6m reported). 

The revenue from School Inspections & Related Services decreased by 18.5% to £11.4m (2019: £13.9m constant currency; £13.9m reported).

Strategic ReportGovernanceFinancial StatementsOverview22

Financial review continued

The Group spent £11.6m on Product 
Development, of which £6.6m was capitalised 
in relation to Tribal Edge and £0.2m was 
capitalised in relation to Tribal Dynamics. 
(2019: £10.7m spent, £6.1m capitalised). The 
net P&L charge after removing capitalised 
spend was £4.8m (2019: £4.6m), and £3.6m 
excluding amortisation (2019: £3.2m). We 
continue to invest in our core products, 
including SITS, ebs, SchoolEdge, Dynamics and 
Maytas, adding new modules and additional 
functionality as well as statutory updates. 

The Group continued to invest in the Tribal 
Edge platform, the next-generation, cloud-
based platform for student information 
systems in the Higher Education and Further 
Education & Colleges sectors. Capitalised 
Product Development spend increased to 
£6.6m (2019: £5.9m) as the Tribal Edge 
development team increased in size and 
completed its first modules in the year,  
Tribal Submissions and the first version  
of Tribal Admissions. 

The Group also undertakes client funded 
product development work in relation to  
the Callista student management system  
on behalf of a group of 11 universities  
in Australia. 

The revenue from Asset Management (K2) 
and Software Solutions, increased by 8.6% 
to £2.3m (2019: £2.1m constant currency; 
£2.1m reported). Asset Management 
benefitted from increased royalties from 
its contract supporting the governments, 
archive programme. These two businesses 
continue to operate profitably however, they 
are non-core with limited investment benefits 
and will reduce over time.

The Adjusted Operating Profit in Education 
Services decreased by 18.0% to £3.4m 
(2019: £4.2m constant currency; £4.2m 
reported), however the Adjusted Operating 
Margin remained consistent at 21.3% (2019: 
21.4% constant currency; 21.2% reported). 

Product development

£m 

Product  
development

Of which 
capitalised

Tribal Edge

Tribal Dynamics

Of which 
expensed

SITS

ebs

Maytas

SchoolEdge

Tribal Dynamics

Other

Of which 
amortised

2019 
Reported

2020

Change

11.6

10.7

8%

6.8

6.6

0.2

4.8

1.0

1.8

0.1

0.3

0.6

1.0

6.1

5.9

0.2

4.6

1.5

1.4

0.2

0.4

0.2

0.9

10%

11%

(14)%

4%

(55)%

19%

(44)%

(24)%

59%

20%

1.2

1.4

(21)%

School inspections & related services are 
delivered globally with sales in the UK, North 
America, the Middle East, Australia and New 
Zealand. Inspection services are provided to 
government and non-government bodies in 
the UK, US and Middle East. These tend to be 
multi-year contracts with fixed and variable 
pricing elements. Related complementary 
services include training for prospective 
quality assurance inspectors, training 
and software tools for school leaders to 
prepare for inspections, online professional 
development tools for teachers to enhance 
their professional development, and other 
similar offerings.

The key contracts in the UK with the 
Department of Education in the UK, the 
National Centre for the Excellence of Teaching 
Mathematics and the Advance Maths Support 
Programme, and with the New York State 
Education Department (NYSED) in the US 
largely continued as planned quickly moving to 
a remote delivery model. Covid-19 did disrupt 
the inspections element of the contract 
with NYSED and the large school inspections 
contract in the Middle East with ADEK due 
to school closures, as well as impacting new 
business revenue. 

The revenue for Surveys & Data Analytics 
fell by 33.6% to £2.2m (2019: £3.2m 
constant currency; £3.3m reported). 

Surveys & data analytics, which includes 
benchmarking, provides a range of services 
for managers of universities, colleges and 
schools to assess and enhance the quality 
of education they provide and improve their 
operational performance. These services are 
provided globally, the largest product being 
the International Student Barometer which is 
performed annually for each of the Northern 
and Southern hemispheres.

Covid-19 impacted the volume of 
benchmarking projects in the year, and the 
International Student Barometer for the 
Southern hemisphere was delayed into 2021.

Tribal Group plc  Annual Report and Accounts 202023

Geographic revenue

£m

Total Revenue

UK

Asia Pacific

Rest of world1 

1. 

Including USA, Canada and Middle East.

2019 
Reported

2019 
 constant 
currency

Change 
constant 
currency

Change 
constant 
currency %

78.2

47.4

23.5

7.3

77.6

47.4

22.9

7.3

(4.6)

(4.9)

1.3

(1.0)

(6.0)%

(12)%

5%

(15)%

2020

73.0

42.5

24.2

6.3

Tribal’s key geographic markets are the UK (58% of total revenue), Asia Pacific including Australia, New Zealand and Malaysia (33%); and, North 
America and the rest of the world including Middle East (9%).

UK revenues reduced 11.7% due to new implementations coming to an end in the year, a limited pipeline for new implementations as well as 
reduced sales in the schools market. This was partially offset by strong delivery of UK-based Education Services contracts.

Asia Pacific revenues increased by 5.4%, primarily due to new implementations beginning in the year as a result of new wins in the period.

Revenue for the Rest of the world reduced by 15.0%, due to the temporary pause of larger QAS contracts in the Middle East and the rephasing of 
ongoing work into 2021 as a result of Covid-19. 

Key Performance Indicators (KPIs) 

£m

Total Revenue

–   Student Information Systems

–  Education Services

Adjusted Operating Profit (EBITDA)1

Adjusted Operating Margin1

Annual Recurring Revenue (ARR)

Committed Income (Backlog)

Operating Cash Conversion2 

Free Cash Flow2

Staff Retention

Revenue/Average FTE

2019 
Reported

2019  
constant 
currency

Change 
constant 
currency

Change 
constant 
currency %

78.2

58.6

19.6

15.4

19.6%

42.2

133.6

105%

5.3

87.9%

£92.0k

77.6

58.0

19.6

14.9

19.2%

41.9

–

105%

5.3

–

–

(4.6)

(1.1)

(3.5)

–

–

5.6

–

–

(0.1)

–

–

(5.9)%

(1.9)%

(17.9)%

0.1%

120bp

13.4%

–

170bp

(1.4)%

–

–

2020

73.0

56.9

16.1

14.9

20.4%

47.5

144.4

122%

5.2

92.3%

£87.7k

1.    Adjusted Operating Profit and Adjusted Operating Margin are in respect of continuing operations and exclude charges reported in 'Other items' of £3.0m  

(2019: £14.4m), refer to Note 6 in the Financial Statements. EBITDA is calculated by taking the Adjusted Operating Profit after the allocation of Central Overheads 
and excludes Interest, Tax, Depreciation and Amortisation.

2.  Excluding the platform dispute settlement of £8.1m.

Strategic ReportGovernanceFinancial StatementsOverview24

Financial review continued

Committed income (backlog)

The Committed Income (backlog) relates to the total value of orders which have been signed 
on or before, but not delivered by 31 December 2020. This represents the best estimate of 
business expected to be delivered and recognised in future periods and includes 2 years of 
Support and Maintenance revenue. At 31 December 2020 this increased to £144.4m (2019: 
£133.6m reported). The majority of the increase relates to the significant contract wins in SIS.

Annual Recurring Revenue (ARR)

Support & Maintenance

Subscription License

Tribal Cloud

Tribal Edge 
(including Dynamics CRM)

ARR

2020

34.8

2.5

8.1

2.1

47.5

2019 
Reported

Change

Change %

33.7

0.6

6.5

1.5

42.3

1.1

1.9

1.6

0.6

5.2

3.3%

307.1%

23.4%

41.7%

12.2%

Items excluded from adjusted 
profit figures
The Group has adopted a policy of disclosing 
separately on the face of its Group income 
statement the effect of any components 
of financial performance considered by the 
Directors to not be directly related to the 
trading business or regarded as exceptional, 
or for which separate disclosure would assist 
in a better understanding of the financial 
performance achieved. A full explanation 
of 'Other Items' is included in Note 6 of the 
Financial Statements, however the main 
items are as follows:

•  Employee-related share option charges 
In 2020, share-based payment charges 
(including employer related taxes) totalled 
£1.8m (2019: £1.7m), and are excluded 
from the Adjusted operating profit. 

The Annual Recurring Revenue (ARR) 
represents committed revenue as at 
31 December 2020 and includes Support 
and Maintenance fees paid on all software, 
License sold on a subscription (non perpetual) 
basis, Cloud hosting services, and Tribal Edge 
sales. The 2019 ARR is restated to include 
License sold on a subscription basis. Overall 
the Annual Recurring Revenue total increased 
by 12.2% to £47.5m (2019: £42.3m reported).

Operating cash conversion

Operating cash conversion is calculated as 
net cash from operating activities after tax 
as a proportion of adjusted operating profit 
excluding the settlement of the platform 
dispute. In 2020, operating cash conversion 
was 122% (2019: 105% reported).

Free cash flow

Free cash flow is included as a key indicator 
of the cash that is generated by the Group 
and available for further investment or 
distribution. It is calculated as net cash from 
operating activities less capital expenditure 
and less capitalised development costs 
(excluding acquired intellectual property).  
In 2020, free cash flow excluding the  
one-off settlement of the platform dispute 
was £5.2m (2019: £5.3m reported).

Headcount and staff retention

Headcount

UK

Asia Pacific

Rest of world1 

2020

2019

Change

893

602

277

14

879

618

245

16

14

(16)

32

(2)

On 7 July 2020, 482,143 nil-cost share 
options were granted to Mark Pickett under 
the terms of the 2010 LTIP. On 7 July 2020, 
1,876,000 share options were granted to 
senior management under the Company 
share option plan. 

Full Time Equivalent 
(FTE)

832

850

(18)

1. 

Including USA, Canada and Middle East.

Our overall workforce has increased by 1.6% 
to a total headcount of 893 from 879 at 
31 December 2019.

The total Full Time Equivalent (FTE) 
headcount has decreased by 18 FTEs to 832 
(2019: 850 FTEs). 

The Revenue per Average FTE metric is 
slightly lower than the prior year at £87.7k 
for 2020 (2019: £92.0k). On an operational 
headcount basis (excluding Product 
Development), the revenue per FTE for 2020 
is £153.4k (2019: £104.6k).

We note, though, that despite the extent  
of change within the Group, our staff  
retention has marginally increased to 92.3%  
(2019: 87.9%).

•  Amortisation of IFRS 3 intangibles 

The amortisation charge in relation to 
IFRS 3 intangible assets of £1.0m (2019: 
£1.3m) arose from separately identifiable 
assets recognised as part of previous 
acquisitions. The assets principally relate to 
software and customer relationships and 
are amortised over their expected life which 
was determined in the year the acquisition 
took place.

•  Restructuring and associated costs 

These costs relate to the restructuring of 
the Group’s operations and the charge for 
the year is £0.5m (2019: £0.8m) due to 
planned restructures at the start of the 
year. There are no restructuring provisions 
recognised as at 31 December 2020.

Tribal Group plc  Annual Report and Accounts 202025

Net cash and cash flow

£m

Net cash flow from operating activities

Net cash outflow from investing activities

Net cash outflow from financing activities

Net (decrease)/increase in cash & cash equivalents

Cash & cash equivalents at beginning of the year

Cash & cash equivalents at end of period

Less: Effect of foreign exchange rate changes

Net cash & cash equivalents at end of period

2020

5.5

(9.2)

(3.3)

(7.0)

16.5

9.5

–

9.5

2019

12.4

(13.2)

(2.9)

(3.7)

20.0

16.3

0.2

16.5

Change

(6.9)

4.0

(0.4)

(3.3)

(3.5)

(6.8)

(0.2)

(7.0)

Cash and cash equivalents at 31 December 
2020 were £9.5m (2019: £16.5m). 

Operating cash inflow for the period was 
£5.5m (2019: £12.4m). The working capital 
movement excluding the one-off settlement 
increased to £0.4m (2019: £0.3m), as a 
result of strong cash management including 
a significant reduction in trade debtors and 
trade payables. 

Cash outflow from investing activities was 
£9.2m (2019: £13.2m). The Group has seen 
a decrease in capital expenditure spend 
on equipment costs (2020: £0.4m; 2019: 
£0.6m). Spend on product development 
increased to £7.1m (2019: £6.3m) in line with 
the Group’s Edge strategy. The Group made a 
payment of £1.7m for deferred consideration 
(2019: £0.5m), this was in respect of the 
first Earn Out from the acquisition of Crimson 
Consultants in May 2019. 

Cash outflow from financing activities 
increased to £3.3m (2019: £2.9m). The 
Group made an interim dividend payment of 
1.1p per share in the year with £2.3m (2019: 
£2.1m) returned to shareholders. Bank loan 
arrangement fees and interest in the period 
totalled £0.3m (2019: nil) as a result of the 
£10m facility agreed in January 2020. This 
is offset with the issue of shares (£0.2m) 
(2019: (£0.2m)) to satisfy exercises of  
share-based payment schemes. 

Finance costs and funding 
arrangements
Net finance costs increased to £0.2m in 
the year (2019: £0.1m). On 21 January 
2020 the Group entered into a three-year 
£10m multicurrency revolving facility with 
HSBC with the option to extend by a further 
two years. The first option to exercise was 
approved by HSBC on 16 March 2021. The 
facility was put in place to cover general 
corporate and working capital requirements 
of the Group and was fully drawn down in 
March 2020 but was repaid in full before 
31 December 2020. The Group had a £2m 
committed overdraft facility in the UK and 
a AUD$2m committed overdraft facility 
in Australia, both facilities are committed 
for a 12-month period ending September 
2021 and October 2021, respectively. At 
31 December 2020 both overdrafts were 
available but undrawn. To offset the impact 
of movements in foreign exchange the Group 
entered into three forward contracts to hedge 
the movement between AUD and GBP. These 
contracts expired in the year and generated a 
net change in fair value of £0.1m. The Group 
will continue to manage foreign exchange 
exposure during 2021.

Shareholders returns and dividends
Tribal remains committed to a progressive 
dividend policy and the Board is pleased to 
propose a final dividend in respect of the year 
ended 31 December 2020 of 1.2p, pending 
approval at the AGM on 27 April 2021. The 
anticipated payment date is 29 July 2021, 
with an associated record date of 9 July 
2021 and ex-dividend date of 8 July 2021. 
Tribal paid a one-off interim dividend of 1.1p 
per share in recognition of the proposed 
dividend for the year ended 31 December 
2019 being cancelled due to Covid-19. The 
combined dividend for the year was 2.3p 
per share. (2019: nil), however, it is Tribal’s 
expectation that only a final dividend will be 
paid going forward.

Going concern
Tribal had cash and cash equivalents of 
£9.5m at the end of 2020 plus access to 
an undrawn UK and Australian overdraft of 
£2.0m and $AUD 2.0m, respectively. This 
is after £0.1m of furlough benefits and all 
temporary tax deferrals were repaid in full 
before the 31 December 2020. As noted 
above, the Group entered into a £10m facility 
to cover general corporate and working capital 
requirements of the Group. Tribal Group plc 
has undertaken to make adequate financial 
resources available to the Group to meet its 
current and future obligations as and when 
they fall due.

We responded to the challenges presented by 
the Covid-19 pandemic and we transitioned 
quickly and efficiently to remote working. 
The changes customers have seen from our 
delivery of work across the business have 
been well received and demonstrate our 
ability to adapt and change as a business but 
still serve customers. It also demonstrates 
the benefits of remote working to the 
business both in terms of reduction of travel 
costs and increase in productivity which we 
expect to continue to benefit the business 
into the future post-Covid-19. Any medium 
to longer-term effects or changes resulting 
from Covid-19 on education institutions will 
become clearer over time and we continue 
to closely monitor the ongoing impact of 
Covid-19 on a regular basis.

Strategic ReportGovernanceFinancial StatementsOverview26

Financial review continued

Tribal’s main business is software related 
through the provision of Student Information 
Systems (SIS) to education institutions 
in the UK, Australia, and a number of other 
overseas locations. Revenue is generated 
from the sale of software licenses and 
related implementation work, and the ongoing 
provision of Support and Maintenance and 
cloud/hosting services.

To date the Support and Maintenance 
and cloud/hosting services have been 
unaffected. Customers have continued to 
pay for the services, all of which can and 
are being delivered remotely. This revenue, 
which is annual recurring (repeat) income and 
represents half of our total annual revenue, 
two thirds of our software revenue, provides 
a level of protection and certainty to the 
business. We expect this position to continue.

The Group had a positive end to the year, 
closing a number of significant sales to 
new and existing customers, and expanding 
into new territories in South East Asia. The 
financial impact of Covid-19 and the changing 
expectations of students, means that never 
has the need for cloud-based solutions for 
the Education market been more pressing. 
The investments the Group continue to 
make position Tribal at the forefront of this 
evolution in the industry. 

Our success with Nanyang Technological 
University validates Tribal's strategy to 
provide complete, integrated Student 
Information Systems managed in the public 
cloud, covering the complete student 
journey, from pre-admission through to 
graduation. The £16.9m, eight-year contract 
encompasses SITS in the Tribal Cloud and 
Tribal Edge products, together with Tribal 
Student Marketing & Recruitment and Tribal 
Student Support & Welfare and provides a 
significantly stronger position as we head  
into 2021 and beyond. 

Tribal’s other business area, Education 
Services (ES), provides training, inspections, 
surveys and benchmarking to education 
institutions globally. The larger UK and US 
contracts in ES mostly continued unaffected 
by Covid-19 as we were able to adapt our 
delivery to a remote model very quickly. The 
temporary closure of schools, particularly 
in the Middle East, has caused delays to 
the delivery of inspections work until the 
schools reopen. We have seen some delays 
on surveys and benchmarking with projects 
delayed to later in the year or next year. Whilst 
we have seen revenue decrease in 2020 our 
profit margins have a degree of protection as 
we operate a variable cost model. We expect 
paused contracts in the UAE to resume in 
2021 and we have recently extended both 
the AMSP and NPQ contracts until Q3 2022 
and Q4 2022, respectively, thus increasing 
revenues going forward.

As part of this assessment, management 
has included various sensitivities to better 
understand the impact to the business, this 
includes, but is not limited to, a decrease in 
revenue, a decrease in cash receipts and the 
impact of meeting our covenant requirements 
should we draw down on the available facility. 
Management would also introduce cost 
saving measures to mitigate the impact on 
profit and cash if necessary. We do though 
remain positive about the medium and 
longer-term prospects for the Group. Based 
on this assessment they have a reasonable 
expectation that adequate financial 
resources will continue to be available for at 
least 12 months from the date of approval of 
the financial statements.

In assessing the Company’s going concern 
position and the Group’s ability to provide the 
necessary financial support, the Directors 
have considered all relevant facts and the 
latest forecasts and assessment of the 
risks faced by the Group, taking into account 
reasonably possible changes in trading 
performance. In addition, management 
have sufficiently stress tested the latest 

forecasts to the point where either the Group 
cannot meet its liabilities or is in breach of 
banking covenants and have concluded that 
this position is so remote it does not have a 
significant impact on the Group's ability to 
continue as a going concern. Accordingly, 
after making enquiries and receiving 
confirmation of Group support as set out 
above, the Directors have a reasonable 
expectation that the Company has adequate 
resources to continue in operational 
existence for the foreseeable future. Thus, 
they continue to adopt the going concern 
basis in preparing the financial statements.

Taxation
The corporation tax on continuing operations 
was £3.1m (2019: £2.5m) and the adjusted 
effective tax rate was 27% (2019: 22%). This 
includes the impact of higher rates of taxation 
arising in overseas jurisdictions.

As the Group continues to operate in 
international jurisdictions with a higher rate 
of corporation tax, it is anticipated that the 
tax charges on profits in the near- to medium-
term future is likely to be higher than the 
standard rate of UK corporation tax.

Share options and share capital
On 7 July 2020, 4,278,143 share options were 
granted to senior management, excluding 
Mark Pickett. On 7 July 2020, 482,143 nil-cost 
share options were granted to Mark Pickett as 
part of his ongoing remuneration. 

The shares issued during the year in order to 
satisfy exercises of share-based payment 
schemes were as follows: 3,405,998 issued 
on 16 January 2020, 1,223,241 issued on 
6 February 2020 and 150,000 issued on 
12 June 2020. In addition 1,339,286 shares 
were issued on 13 June 2020 to the vendors 
of Sky Software Pty as part of the deferred 
consideration payable.

As at 31 December 2020, there were 
205,698,309 shares issued (2019: 
199,579,784).

Tribal Group plc  Annual Report and Accounts 202027

Related parties
Transactions with related parties during the 
period are set out in Note 31.

Earnings per share (EPS)
Adjusted diluted earnings per share from 
continuing operations before other costs 
and intangible asset impairment charges 
and amortisation, which reflects the Group’s 
underlying trading performance, decreased by 
10% to 4.0p (2019: 4.4p) due to the increase 
of the overseas current tax charges. 

Statutory earnings per share (diluted) 
increased by 307% to 3.1p (2019: (1.5)p)  
as a result of the statutory profit made in the  
year of £6.4m (2019: statutory loss £(3.0)m).

Pension obligations
At 31 December 2020, the Group operated 
two defined benefit pension schemes for 
the benefit of certain deferred employees 
of its subsidiaries in the UK. These schemes 
are administered by separate funds that are 
legally separated from the Parent Company. 
The trustees of the pension funds are required 
by law to act in the interest of the funds and of 
all relevant stakeholders in the schemes. The 
trustees of the pension funds are responsible 
for the investment policy with regard to the 
assets of the funds.

Across the pensions schemes, the combined 
deficit calculated under IAS19 at the end 
of the year totalled £0.9m (2019: deficit of 
£0.5m), with gross assets of £8.3m and gross 
liabilities of £9.2m (2019: £7.7m and £8.3m 
respectively). Total actuarial (losses)/gains 
recognised in the consolidated statement  
of comprehensive income are (£0.4)m  
(2019: £0.5m). 

Risks
Financial risks

The main financial risks the Group faces relate 
to the continued sales of our software, where a 
trading downturn puts a strain on the operating 
cash flow, credit risk arising from contractual 
delays or scope changes, fluctuations in 
interest rates, and foreign exchange risk.

Operating cash flow risk

The Group benefits from significant annually 
recurring revenue which is received throughout 
the year. A 12-month rolling cash flow forecast 
is updated on a monthly basis to help identify 
any risk in future operating cash flows.

Credit risk

The credit risk arising from contractual delays 
or scope changes is reviewed monthly by the 
PLC Board. The Group seeks to reduce the risk 
credit losses arising from non-payment by our 
customers. This risk is closely monitored by the 
Credit & Collections team, which forms part of 
Group Finance. Tribal incurred no material credit 
losses during 2020. 

Interest rate risk

At the end of 2020, Tribal had no bank loan 
indebtedness. However, the Group is exposed 
to interest rate risk because entities in the 
Group hold cash and cash equivalents at 
floating interest rates. Hedging activities 
are evaluated regularly to align with interest 
rate views and defined risk appetite, and 
forward rate agreements and interest swaps 
may be used, where appropriate, to achieve 
the desired mix of fixed and floating rate 
debt. There are no open derivative financial 
instruments at the year end.

Foreign exchange risk

Tribal’s reporting currency is sterling. A 
number of its subsidiaries have different 
functional currencies, so movement in the 
value of sterling versus the currency used by 
the Group’s international operations will affect 
its reported results, and the value of assets 
and liabilities on the consolidated balance 
sheet. Tribal’s principal currency exchange 
exposure is to the Australian dollar although 
as at 31 December 2020, the Group was also 
exposed to movements in the rates between 
sterling and the US dollar, United Arab 
Emirates Dirhams and New Zealand dollar.  
See Note 30 for further details.

The Group reduces its exposure to currency 
fluctuation on translation by typically managing 
currencies at Group level using bank accounts 
denominated in the principal foreign currencies 
for payments and receipts. The Group seeks to 
optimise the matching of currency surpluses 
generated to the foreign currency needs of the 
wider Group, and where there is a sufficient 
visibility of currency needs, forward contracts 
are used to hedge exposure to foreign 
currency fluctuations. The Group does not use 
financial instruments of a speculative nature 
and the Group’s treasury function does not 
act as a profit centre. The volatility of sterling 
as a result of Brexit discussions heightens the 
foreign exchange risk.

The Group Finance team oversees the 
management of foreign exchange risk, and 
policies and procedures approved by the Board.

Cyber risk

The Group relies on technology in our day-to-
day business. These systems are potentially 
vulnerable to service interruptions and data 
breaches from attacks by malicious third 
parties, or from intentional or inadvertent 
actions by our employees. Failure to protect 
against the threat of cyber-attack could 
adversely impact the systems performing 
critical functions which could lead to a 
significant breach of security or contracts, 
jeopardising sensitive commercial or personal 
data and financial transactions of the Group.

The Group has invested in the protection of its 
data and IT systems from the threat of cyber-
attack. Cyber security training is mandatory 
for all employees and a formal policy exists 
to minimise this risk. Furthermore, the Group 
ensures compliance with ISO and GDPR 
standards and there is a formal data breach 
process in place adopted by the Board. 

Paul Simpson
Acting Chief Financial Officer

Strategic ReportGovernanceFinancial StatementsOverview28

Tribal Group plc  Annual Report and Accounts 2020

University of Sydney case study

University of 
Sydney’s journey  
to the cloud

The University of Sydney embarked 
upon a technological transformation 
programme to take their IT infrastructure 
into the cloud. They selected Tribal Cloud 
services to migrate their SITS:Vision 
Student Information System (SIS) to the 
cloud and to then take on the full daily 
management of the SIS as-a-service to 
the University.

over 180

institutions worldwide using Tribal's cloud services 

Overview

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Governance

Financial Statements

29

“ Moving our largest and most crucial 
on-premises system to Tribal cloud 
managed service aligns perfectly 
with the University’s cloud-first 
system strategy. Together with 
the operational efficiencies and 
locked-in cost savings, the benefits 
of the University not having to plan 
and execute annual major upgrades 
made this a compelling and straight 
forward decision.

   The other benefit of this move  
for the University will be the 
seamless transition from the 
current SITS system to the Tribal 
SaaS system as the relevant 
modules become available.

   We look forward to the completion 

of the migration to the Tribal  
Cloud and the realisation of the 
benefits this new service provides 
to the University.”

  Caroline Hungerford,  
ICT Director, University  
of Sydney, Australia

to deliver 
success

30

Tribal Group plc  Annual Report and Accounts 2020

Principal risks and uncertainties

The Group is exposed to a number of risks and uncertainties which could have a material impact 
on the future performance of the Group. The table below summarises the key risks that the 
Directors consider the business faces and how the Group seeks to mitigate them.

In addition to these, other risks of a financial nature are addressed in the CEO's review.

Risk area

Cause and effect

Mitigation

Reputation

Cause:
Failure to deliver contractual commitments. 
Failure to meet investor expectations.

Contract tendering

Effect:
Adverse publicity relating to contract and solution delivery 
with associated reputational damage and financial risk.

Cause:
Poor commercial negotiation and documentation on 
major contracts with customers and suppliers. Failure to 
adapt to local legal framework on international projects. 
Penetration in new markets increases risk of omissions 
and mistakes.

Effect: 
Contract delivery failure, risk of legal claims or onerous 
financial contract terms.

The Group maintains strong controls to ensure 
successful project delivery. 

The Board engages with investors on a 
regular basis.

The Group maintains a formal Delegation of 
Authority matrix to ensure appropriate visibility 
and approval of all potential contracts.

Project delivery

Cause:
Failure to meet project milestones and other contractual 
requirements, customer subject to own internal pressures.

The Group reviews project progress on a
monthly basis at Executive Management level 
with Board oversight.

Innovation and 
technology

Information 
security

Effect: 
Non-payment or application of contractual penalty clauses 
by customers.

Cause:
Increasing emergence and demand for cloud-architected 
solutions for some legacy technology platforms and
core products. 

Effect: 
Technically obsolete platform and products.

Cause:
Data loss or system security breach. Increasing
regulatory data protection and information security 
requirements including health-related controls over
student management data.

Effect: 
Losses of reputation with customers and in market.
Risk of regulatory penalty.

People

Cause:
Key employees leave the Group.

Effect:
Detrimental effect on customer relationships and 
development pipeline.

The Group is investing in a new Student 
Information Systems product strategy with 
a Cloud Operations (hosting) focus. This is 
continuing to move functionality from existing 
platforms to newer cloud-based applications.

The Group operates a Secure Data Centre and 
continues to roll out ISO 27001 certification 
across the business and invest in security 
software and training for all staff. In addition, 
the Group has its own Data Protection Officer 
who ensures compliance with GDPR.

The Group has incentive schemes designed to 
attract, motivate and retain key employees, 
whilst encouraging appropriate behaviours. 
We aim to provide competitive remuneration 
packages for all staff. No sole staff member 
is considered to be a single point of failure.

Overview

Strategic Report

Governance

Financial Statements

31

Section 172 statement

Section 172 of the Companies Act 2006 requires each Director of the Company to act in a way they 
consider, in good faith, would most likely promote the success of the Company for the benefit of its 
members as a whole.

In this way Section 172 requires a Director to have regard, amongst 
other matters, to the: 

•  Likely consequences of any decisions in the long term 

• 

Interests of the Company’s employees 

•  Need to foster the Company’s business relationships with 

suppliers, customers and other key stakeholders 

• 

Impact of the Company’s operations on the community and the 
environment 

•  Desirability of the Company maintaining a reputation for high 

standards of business conduct, and

•  Need to act fairly between members of the Company

In discharging its Section 172 duties the Board has considered the 
factors set out above and the views of key stakeholders. 

Engaging, consulting and action on the needs of different 
stakeholders is critical for the development and delivery of a culture 
and strategy that achieves long-term success. Tribal undertakes 
meaningful engagement with its stakeholder groups to build trust  
and supports the ethos of Section 172. 

The Board acknowledges that some decisions will not necessarily  
result in a positive outcome for all our stakeholders, however, it 
always strives to act in the best interest of the Group and to be 
fair and balanced in its approach to stakeholder management. The 
needs of different stakeholders are always considered as well as the 
consequences of any decision in the long term and the importance of 
our reputation for high standards of business conduct. By considering 
the Group’s purpose, vision, values and commitment to responsible 
business together with its strategic priorities and having a process in 
place for principal decision-making, the Board aims to ensure that its 
decisions are in the best interests of the business.

The Company’s key stakeholders are set out in the table below. The views 
of and the impact of the Company’s activities on those stakeholders 
are an important consideration for the Directors when making relevant 
decisions, particularly in relation to dividend payments, responses  
to the Covid-19 pandemic and potential business restructures.

With significant uncertainty created by the Covid-19 pandemic the Board 
oversaw the Group’s response with the aim of ensuring Tribal emerges 
from the crisis well positioned for long-term success, whilst supporting our 
employees and their safety and continuing to deliver for our customers.

Stakeholder Group Why they are important 

Type of engagement

Response to Covid-19

Employees

Our employees are vital to 
help us deliver on our strategic 
objectives. We seek to attract, 
develop and retain high-calibre 
staff, and as a consequence, our 
customers can be assured that 
the service they receive is among 
the best available. 

Employees have the 
opportunity to ask questions 
regarding all aspects of 
the business during our 
regular Group-wide all-hands 
meetings with the Group’s 
Executive Management team.

The Board was satisfied that sufficient measures 
were in place to protect the health, safety and 
wellbeing of our people and continue to monitor 
the situation. 

A decision was taken to implement significant cash 
and cost-saving measures, including three months 
at 80% pay materially impacting all staff. All staff 
moved to remote working and Tribal ensured all 
staff had a safe and effective workspace from 
which to work from. Furthermore, increased mental 
health and wellbeing support has been provided to 
all staff globally.

Investors/
shareholders

Customers / 
suppliers/ 
other

Shareholders play an important 
role in the success and growth of 
the Group and have historically 
provided a source of equity 
to help fund some of the 
acquisitions made. In addition, 
shareholders provide important 
feedback to the Executive 
Directors on market conditions, 
expectations, and economic 
performance.

The Group reports formally 
to its shareholders twice 
annually, at half year and 
year end. 

At the same time the 
Executive Directors present 
the results in the form of 
Investor Presentations. The 
Directors are also available at 
the AGM to answer questions.

It was concluded that the Group was in a strong 
financial position as a result of the cash and cost-
saving measures put in place. Given the uncertainty 
it was prudent to reduce discretionary cash outflows 
where possible, to ensure that the Group emerges well 
positioned to deliver long-term sustainable growth 
for shareholders. The Board took action to pause the 
payment of the 2019 final dividend until there was 
more clarity around the true liquidity requirements of 
the Group. As trading and cash flows remained positive 
an interim 2020 dividend was paid in December 2020.

Delivering our strategic priorities 
and ensure we continue to operate 
successfully requires strong 
mutually beneficial relationships 
with customers, suppliers and 
government departments. Tribal 
aims to build strong business 
relationships so it can maximise 
cost efficiencies and enhance 
positive outcomes for all.

The Group has regular 
communication via email, 
newsletters and the Group’s 
website that includes news 
and regular blogs. We hold an 
annual conference, Empower, 
for all customers globally 
where sessions are run to 
update customers on our suite 
of products and services. 

The Board were satisfied with the continuity plans 
in place to ensure the continued delivery of work 
by moving to a remote delivery model. Particular 
attention was given to how Tribal responded to 
changing customer priorities and challenges they 
may face in the longer term.

32

Environmental, social and governance report

Tribal’s commitment to improving its performance in relation to environmental, social and governance 
(ESG) issues is long-standing and well established. We believe the credibility and longevity of any 
business goes beyond pure financial gain; a principle demonstrated by our mission to empower the 
world of education and supported by our strong values-based culture.

Though we focus on a wide range of matters which affect our stakeholders, in early 2021 we formalised six priority areas for the Group going 
forward. Each area has key initiatives and objectives for the coming year and appropriate ownership from across our Executive Management 
Team. We have also demonstrated where these priority areas align with the UN’s Sustainable Development Goals (SDGs), as shown below.

Ultimate responsibility for Tribal’s ESG performance lies with the Board, who receive regular updates on the key initiatives from relevant owners. 
However, as part of our journey to continually improve our approach and performance in these areas and more, Tribal has committed to creating 
a formal ESG Committee in 2021, which will be chaired by Nigel Halkes.

Key ESG initiatives
Tribal is currently focused on improving its impact in the following areas.

Environmental

Social

Governance

Travel 

Paperless

Diversity

Charity

Compliance

Data

Reduced 
travel with 
carbon offset

Minimal  
paper  
commitment

Within Tribal

Helping our 
customers

Student 
welfare

Global ISO 
certification

Internal 
systems  
improvements

e
v

i
t
a

i
t
i
n

I

t
n
e
m

t
i

m
m
o
C

s
G
D
S
N
U

Our culture and values
The success of Tribal is dependent on our culture – the way we think, behave and act towards each other and our key stakeholders. We bring 
together highly talented people in a creative and collaborative environment, and are united through our well-established values, which we 
continually reinforce and celebrate. In 2020, we rewarded 311 people globally who had gone above and beyond in living our values.

Our values are:

Trustworthy: We value honest discussion, we anticipate, listen and respond to requirements and we rely on each other.

Pioneering: We welcome change, we strive to innovate and we aim to meet the needs of the ever-evolving education marketplace.

Accountable: We take ownership, we keep our promises and are focused on delivering successful outcomes.

Dedicated: We are committed to our customers; work to secure long-term partnerships and we collaborate to deliver optimum solutions.

Tribal Group plc  Annual Report and Accounts 2020 
33

Environmental
As previously demonstrated by our commitment to the Energy Savings 
Opportunity Scheme (ESOS), Tribal has been focused on reducing its 
environmental impact for a number of years. Though the pandemic 
has allowed us to improve our performance in many of these areas 
this year, we’re determined to change behaviours so that such 
improvements can continue in the long term.

Key initiative: travel
Remote working and the lack of in-person meetings necessitated by 
the pandemic has meant our travel has been greatly reduced in 2020. 
However, Tribal has been seeking to reduce the travel of our people  
for several years, and we believe that the pandemic will have done 
a great deal to change attitudes towards unnecessary travel going 
forward. We have committed to a minimal travel budget and set a 
target of providing remote delivery first, with onsite work deemed 
a premium activity. As such, some of our employees have already 
changed their contracts to stay as remote workers permanently. 
Where travel cannot be avoided, we will aim to offset our emissions 
with reductions elsewhere.

Key initiative: paperless
We are focused on finding ways to reduce our overall resource 
consumption. Though Tribal still has many customers that require 
printed documents, we are working with them to change this 
behaviour and are committed to minimising our paper usage (and the 
resultant energy use from printing) wherever possible. We have ended 
our UK contracts with our printer-photocopiers and will look to do the 
same globally in 2021. We have also invested in equipment that will 
significantly reduce our need for printing when delivering our services.

Table 1: 2020 energy consumption

Area

Category

Electricity

Electricity

Gas

Stationary combustion

Transport fuel

Combustion of fuel used in personal cars on business use

Table 2: Scope 1, 2 and 3 intensity ratio

Year ended 31 December

Tonnes of CO2e
Percentage

Emissions intensity relative to revenue (tCO2e/£m)

Streamlined energy and carbon reporting (SECR)
The new SECR regulations came into effect on 1 April 2019. Under 
these UK regulations, we are obliged to report UK energy use and 
associated greenhouse gas emissions. The SECR report covers Scope 
1 direct emissions, which includes company-owned vehicles, Scope 2 
indirect emissions from electricity purchased and Scope 3 emissions 
from private vehicles for business use. The SECR report matches the 
financial year for the year ended 31 December 2020.

In 2020, the Group’s Scope 1 and Scope 2 emissions were 120.15 
tCO2e and Scope 3 emissions were 55.68 tCO2e. The greatest 
contributors to Scope 1 and Scope 2 operational emissions are the 
electricity and gas used in powering our buildings. Scope 3 emissions 
are attributed to fuel used in employees' cars on business use. The 
Group’s intensity ratio (Scope 1, 2 and 3 emissions relative to revenue) 
is 2.41 tCO2e/£m. As this is the first year of reporting, Tribal is not 
required to disclose information for the previous year. Tribal Group 
plc is an unquoted large company for the purpose of SECR, we are 
therefore only required to report on UK energy use.

Tribal have followed the 2019 UK Government environmental reporting 
guidance. The figures relate to the required elements of each scope 3 
category rather than the optional elements. Tribal have used 2020 UK 
Government’s Conversion Factors for Company Reporting. 

Only energy consumed in the UK has been reported and the Group 
have taken the exemption to exclude emissions and energy consumed 
outside of the UK and offshore area.

Sub-category

2020 consumption

Units

Purchased electricity

464,912

Natural gas

Small sized car (Diesel)
Medium sized car (Diesel)
Large sized car (Diesel)
Small sized car (Petrol)
Medium sized car (Petrol)
Large sized car (Petrol)
Average sized car (Hybrid)
Average sized car (Other)

Scope 1

11.76

6%

0.16

Scope 2

108.39

62%

1.48

63,944

5,691
15,678
5,511
9,918
14,748
4,323
24
914

Scope 3

55.67

32%

0.76

kWh

kWh

kWh
kWh
kWh
kWh
kWh
kWh
kWh
kWh

Total

175.83

100%

2.41

Strategic ReportGovernanceFinancial StatementsOverview34

Environmental, social and governance report continued

Energy efficiency action
Tribal is part of the Government initiative, Energy Savings Opportunity 
Scheme (ESOS) and completed its Phase 2 assessment in November 
2019. This reviewed Tribal’s energy consumption across its UK offices 
and Tribal is implementing a number of energy saving opportunities as 
identified throughout its Global offices. Measures implemented during 
the period include the following:

Key initiative: student welfare and volunteering
We will be supporting ‘Student Minds’ throughout 2021. Student 
Minds is the UK’s student mental health charity, empowering students 
and members of the university community to look after their own 
mental health, support others and create change. Tribal also continues 
to allow employees to take an additional day’s leave to volunteer and 
support charitable causes. 

•  Optimising and aligning operation of aircon units with the 

operational hours of the business.

• 

Increase server room temperature.

•  Switch off and introduce thermostat for the appliance and equipment.

• 

Installing PIRs and dimming for lighting.

•  Optimising aligning the hours of condensing boilers with the 

operational hours of the business.

•  Ensuring there is no active heating and cooling running at  

the same time.

•  Switch off and introduce thermostat for the appliance and 

equipment.

•  Repair existing assets such as fans, PIRs, window sealant.

•  LED rolling replacement/installation phase 2 (of 4).

In addition, Tribal undertook a Travel Energy Use assessment to identify 
ways by which to reduce its carbon footprint, this includes initiatives such 
as promotion and monitoring of video and teleconference meetings and 
the use of public transport and car sharing options wherever possible.

Tribal has actively moved customers to the Public Cloud and we are 
promoting Tribal Cloud, our managed Cloud service for customers. 
We work with globally recognised third parties who provide Cloud 
infrastructure and we expect working with these established 
businesses to have a positive effect on the impact of our global  
server usage.

Social 
Tribal is committed to contributing to a fairer and more socially 
inclusive world. As well as having a positive impact on our employees 
and customers, we are aware of the positive contribution we can make 
to wider society.

Key initiative: diversity
Development, retention and recruitment strategies at all levels of 
the business have a strong emphasis on diversity. We’re also working 
to improve diversity across our sectors. In 2020, our services in 
recruitment and teacher training certification in the US helped to 
progress diversity and inclusion in the industry in the wake of the  
Black Lives Matter movement.

Our people
Tribal’s capabilities are founded on the talent and expertise of its 
people. Our success as a growing international business is a tribute 
to our people’s energy, commitment and know-how. We invest in our 
people, providing them with the tools and training to support and 
enable them to realise their potential.

A key tool for Tribal’s people is our bespoke competency framework, 
which underpins a range of Career Pathways. Our aim is to help our 
people to understand how they can develop in their current role as 
well as plan for their future growth and development. It is important 
to us that our people can envisage a long and successful career, our 
investment is designed to help and empower people to take ownership 
of their careers and to navigate a dynamic organisation.

We continue to build on our learning and development programmes 
and have only seen demand and investment increase in response. 
In 2020, we ran numerous remote courses in the UK and Australia, 
including business development programmes and two key strategic 
initiatives which have centred on the refresh and expansion of our 
Manager Academy. The Academy broadens the skills and commercial 
awareness of our leaders and future leaders and supports our Digital 
Learning strategy. All of our people globally have access to a market 
leading online learning platform (e.g. Pluralsight, LinkedIn learning). In 
2020, our people spent thousands of hours engaging in self-directed 
learning, allowing everyone the opportunity to develop new skills for 
their role, and also develop new capabilities for future opportunities.

As well as focusing on the performance, development and success 
of our existing people, a key part of our people strategy involves 
investing in early talent programmes across the business; bringing 
in new recruits who learn and work in some of our key job families 
including Product Development and Customer Support. This included 
between 25 and 30 active or former apprentices who have secured 
formal qualifications whilst at the same time establishing a solid 
foundation of practical work experience from which to build their 
career with us and contribute to our ongoing success.

Tribal Group plc  Annual Report and Accounts 2020Overview

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Financial Statements

35

Employee engagement and wellbeing
Communication with our people and maintaining wellbeing is crucial. 
We use a combination of Group-wide updates, including webinars, 
as well as running specific local communication sessions. We 
supplement these events by communicating on a number of channels 
(email, internal bulletin boards), our corporate social media and in our 
now established bimonthly staff news update – Tribal Talk. We also 
provide all our UK employees with access to Thrive, an app featuring 
in-depth tools and support for improving wellbeing.

During 2020, we assigned Engagement Champions who are  
dedicated, creative and enthusiastic about creating an environment 
that enriches our employees experience of being at Tribal globally. 
Some of the initiatives in 2020 were the continuation of Wellbeing 
days, 'Try Something New' month and the launch of Tribal’s 900 Acts  
of Kindness initiative.

Gender pay equality
Tribal published its first Gender Pay Gap statutory report for our UK 
employees in March 2018, due to the Coronavirus outbreak, the 
Government Equalities Office (GEO) and the Equality and Human Rights 
Commission (EHRC) suspended enforcement of the gender pay gap 
reporting for the 2019/2020 year. Despite this, Tribal has continued to 
prepare and publish the 2020 report. Only 26% of organisations have 
published gender pay gap information for 2019 making meaningful 
comparisons difficult, however, like the vast majority of UK companies, it 
highlighted that we do have a gender pay gap, primarily because there are 
more women than men in our lower paid roles, and fewer in higher paid ones.

Tribal continues to strive for equality across all groups. In our 
forthcoming Gender Pay Gap report to be published in April 2021,  
we will describe the range of actions and initiatives we are taking  
to proactively work towards closing the gender pay gap.

Improving education
Our professional development and training work with the National 
Centre for the Excellence of Teaching Mathematics (NCETM) is 
contributing to improving education for children across the UK. 
This includes our involvement in Numberblocks, a series of short 
programmes on the BBC aimed at helping preschool age children 
develop early understanding of numbers. NCETM Director for Primary 
Maths, Debbie Morgan, this year received a CBE for services to 
education in the Queen's Birthday Honours.

Governance
Tribal believes in the importance of good Governance and maintaining 
the highest standards across its operations. The Group’s approach to 
managing its ESG impacts is evolving as we formalise our policies and 
systems, and the creation of an ESG Committee will ensure effective 
oversight and investment in these increasingly important areas.

Key initiative: compliance
Across the UK, Tribal has maintained the ISO27001 Standard 
for Information Security and the ISO9001 Standard for Quality 
Management for the last several years. The Group is now focused  
on achieving a globalised certification, with assessments of our 
offices in Australia and the Philippines due in Q1 2021. Being globally 
aligned and certified is important for mitigating our risks and assuring 
our customers.

Key initiative: data
As the Tribal Group has grown via acquisitions, historically it has not 
had fully integrated internal systems for areas such as finance and HR. 
As part of ongoing internal systems improvements, we are currently 
focused on achieving consistency of data across the Group by bringing 
in new universal systems and approaches.

Bribery, corruption and whistleblowing
Tribal provides training to all staff on Anti-bribery and Corruption. We 
have engaged a third party to act as an independent whistleblowing 
contact for all our staff should they deem it necessary.

Tax strategy
Taxes are managed on a prudent and moral basis; our strategy is to pay 
taxes in line with all global rules and regulations. In 2020, we repaid all 
Furlough support (£80k) and all Covid-19 tax deferrals within the year. 

The Strategic report, comprising the ‘Our business model’,  
‘Our strategy’, ‘Principal risks and uncertainties’, ‘Business 
review’, ‘Financial Review’ and ‘Corporate and social responsibility’ 
sections, was approved by the Board of Directors on 17 March 
2021 and signed on its behalf by: 

Richard Last 
Chairman 

Mark Pickett
Mark Pickett
Chief Executive Officer

CAUTIONARY STATEMENT

This information has been prepared solely to provide information 
to shareholders to assess how the Directors have performed their 
duty to promote the success of the Group. The Strategic report 
contains certain forward-looking statements. These statements 
are made by the Directors in good faith based on the information 
available to them up to the time of their approval of this report 
and such statements should be treated with caution due to the 
inherent uncertainties, including both economic and business risk 
factors, which underlie any such forward-looking statement.

36

Tribal Group plc  Annual Report and Accounts 2020

Board of Directors

The Board, has a good blend 
of backgrounds pertinent 
to the challenges and 
opportunities Tribal faces

Richard Last
Chairman

Mark Pickett
Chief Executive Officer

Appointed
Richard joined the Board in November 2015.

Appointed
Mark joined Tribal and the Board in July 2016.

Experience
Richard is currently Chairman and Non-Executive Director of 
AIM listed Gamma Communications plc. In addition, a Non-
Executive Director of AIM listed Corero Network Security plc 
and Non-Executive Chairman of fully listed HYVE Group plc. 
Richard is a Fellow of the Institute of Chartered Accountants 
in England and Wales (FCA) and has over 30 years experience 
of Public Companies, particularly IT Software and Services and 
Communications businesses.

Experience
Previously he was Chief Financial Officer and Finance Director, 
UK of Computer Sciences Corp (CSC), a US-based global 
leader in technology-enabled business solutions and services. 
Mark also spent 18 years in a variety of senior finance roles 
with Oracle across a number of geographies, primarily in its 
software businesses.

Overview

Strategic Report

Governance

Financial Statements

37

Key to Committee membership:
  Nomination Committee 
  Audit Committee 
  Remuneration Committee

Roger McDowell
Senior Independent Director

Nigel Halkes
Non-Executive Director

Appointed
Roger joined the Board in November 2015.

Appointed
Nigel joined the Board in January 2020. 

Experience
Roger is currently serving as Non-Executive Chairman of 
Avingtrans plc, Hargreaves Services plc, Flowtech Fluidpower 
plc and Brand Architeckts plc (formerly Swallowfield) ,  
Non-Executive Director of Augean plc, Proteone Sciences plc, 
ThinkSmart plc and British Smaller Companies VCT 2 plc.

Experience
Nigel is a Fellow of the Institute of Chartered Accountants 
in England and Wales (FCA), he qualified with EY and had a 
successful career with EY, retiring as Managing Partner UK and 
Ireland in 2013. Nigel has pursued a portfolio career since 2013 
and was a Non-Executive Director at FreeAgent Holdings plc, a 
provider of Software as a Service based accounting solutions, 
from its successful 2016 IPO to its acquisition by RBS in 2018. 
Nigel continues to take time to develop his Non-Executive 
leadership skills.

38

Tribal Group plc  Annual Report and Accounts 2020

Executive Committee

Mark Pickett
Chief Executive 
Officer

Paul Simpson
Acting Chief Financial 
Officer

Mike Cope
Chief Technology 
Officer

Mark Wilson
Chief Operating 
Officer

Appointed
Mark joined Tribal and the 
Board in July 2016.

Appointed
Paul joined Tribal in 
December 2016.

Appointed
Mike joined Tribal in 
September 2019.

Appointed
Mark joined Tribal in 
December 2016.

Experience
See biography on page 36.

Experience
Paul was appointed as Acting 
Chief Financial Officer in March 
2019. He has worked for a 
variety of listed companies 
in the UK and Australia. 
Paul supported Jelf Group 
plc though a number of 
acquisitions prior to its own 
acquisition and subsequent 
integration into Marsh & 
McLennan companies. Paul 
is a Fellow of the Institute of 
Chartered Accountants in 
England and Wales (FCA).

Experience
Mike was formerly Chief 
Information Officer at 
University College London 
(UCL), Mike is an experienced 
Board level leader, with 
success in leading businesses 
during periods of growth. 
Mike’s previous roles saw 
the delivery of significant 
strategic change programmes 
within the IT sector as well 
as creating an improved 
customer product rating while 
reducing IT operation costs. 

Experience
Mark initially joined as the 
Managing Director for the 
EMEA region. Mark is an 
experienced business leader 
having spent over 20 years  
in national and international  
roles in software and services  
businesses. In that time he  
has enjoyed great success 
driving transformation 
and helping his clients 
maximise the value to their 
organisations of deploying 
technology enabled solutions.

Overview

Strategic Report

Governance

Financial Statements

39

Chloe Payne
Director of HR 

Janet Tomlinson
Managing Director –  
Education Services

Mike Beech
Product Management 
and Marketing Director

Peter Croft
Managing Director –  
APAC Region

Appointed
Chloe joined Tribal’s HR  
team in 2007.

Appointed
Janet joined Tribal at the  
end of 2009.

Appointed
Mike joined Tribal in  
March 2016.

Appointed
Peter joined Tribal in 
September 2017.

Experience
Chloe has been part of 
many notable aspects in 
Tribal’s evolution, including 
the early days of our 
internationalisation. Chloe was 
appointed to lead the function 
globally in April 2017. Prior 
to Tribal, Chloe worked in the 
Health sector, supporting a 
large social care organisation 
through a period of sustained 
growth, and at Cambridge 
Assessment where she 
managed their recruitment 
function internationally. 

Experience
Janet was Director of 
Education and Children’s 
Services in Oxfordshire. 
Janet has chaired a range 
of regional partnership 
Boards, including Children’s 
Trusts, Safeguarding Boards, 
Education Action Zones and 
Creative Partnerships. She has 
also advised the Government 
on the educational impact 
of migration and on school 
inspection policy. 

Experience
Mike heads up Tribal’s global 
marketing team. Responsible 
for the strategic development 
of Tribal’s marketing initiatives 
and driving awareness of the 
Group’s portfolio of capabilities, 
Mike has the expertise, drive 
and enthusiasm needed to ‘tell  
the Tribal story’ worldwide. 

Experience
Peter leads the Asia Pacific 
business with a focus on 
delivering growth and benefits-
driven customer experiences. 
Peter has over 20 years’ 
experience in successful 
leadership of IT enterprises in 
the APAC region, and has held 
Directorships in Australian,  
UK, US and Malaysian 
technology companies. 

40

Tribal Group plc  Annual Report and Accounts 2020

South Devon College case study

Empowered 
student 
communications

At the time of turning to Tribal for a solution, 
South Devon College were using multiple 
communication platforms, causing lots of 
issues. They wanted a digital solution to 
improve direct communication between 
staff and students, and students and their 
peers, and also to improve college-wide 
messages and announcements. They turned 
to Tribal’s mobile solution, Tribal Engage.

over 2 million

messages sent using the Tribal Engage app

Overview

Strategic Report

Governance

Financial Statements

41

“Tribal technology has modernised and grown 

with our college to enable us to put the resource 
into supporting students, rather than just 
administering their information. The college 
is undergoing a digital programme of change 
and Tribal products help to deliver this. It has 
been really great to see the team delivering on 
the vision they had for Tribal Engage, it helped 
me realise that Tribal technology fitted our 
aspirations and desires for the services we 
provide students.”

  Dan Hallam, Assistant Principal at South 
Devon College, UK

for a secure
community

Tribal Engage is revolutionising 
communication and empowering 
students to take control of their 
learning. Through a secure, private 
social network app, students and 
staff can communicate freely 
with each other, and college 
announcements can be shared  
to students easily.

42

Corporate governance

Tribal is committed to high standards of corporate governance and maintaining 
sound business ethics.

The Directors acknowledge the 
importance of good corporate governance 
and formally adopted the principles of the 
Quoted Companies Alliance Code (QCA) on 
25 September 2018, this was reviewed on 
11 November 2019 and reapproved by the 
Board on 17 March 2021. Compliance with 
the code is shown on pages 46 to 53.

The PLC Board applies the principles of good 
governance and supports a culture of open 
debate and constructive challenge to enable 
Tribal to meet its objectives. In fulfilling their 
responsibilities, the Directors govern the 
Group in the best interest of the Company 
and its shareholders whilst having due regard 
to the interests of other stakeholders 
including customers, employees, suppliers 
and regulators.

The PLC Board
The PLC Board (the Board) is responsible 
for the Company’s systems of corporate 
governance. 

The Non-Executive Directors Richard 
Last, Roger McDowell and Nigel Halkes, 
are all considered to be independent of 
management and free from any business 
or other relationships that could materially 
interfere with the exercise of their 
independent judgement. The Non-Executive 
Directors meet at least once a year without 
the Executive Directors present.

Nigel Halkes was appointed as Non-Executive 
Director with effect from 20 January 2020 
and became the Chairman of the Audit 
Committee following the AGM in April 2020.

All Directors are required to submit to re-
election each year at the Annual General 
Meeting (AGM) of the Company. 

All the Directors have access to the advice 
and services of the Legal Counsel. Each 
Director is entitled, if necessary, to seek 
independent professional advice at the 
Company’s expense. 

The Board meets at least eight times 
each year with additional meetings when 
circumstances and urgent business dictate. 
At these meetings the Board reviews a 
schedule of reserved matters including 
trading performance, financial strength, 
strategy (including investment and acquisition 
opportunities), risk management, controls, 
compliance, reports to shareholders and 
succession management.

The Board plans to evaluate its performance 
and that of its Committees through a  
process of regular dialogue and periodic 
formal Board evaluations.

Subsidiary Boards
The Group’s subsidiary companies operate  
a Board of Directors that comprises at least 
one PLC Director and senior management  
of the subsidiary as appropriate.

Board Committees
The PLC Board has established three 
Committees to assist with its effective 
operation: the Audit Committee, the 
Remuneration Committee and the 
Nomination Committee. Each Committee  
has responsibility to the Board which are 
outlined in formal Terms of Reference that 
have been approved by the Board. The 
Terms of Reference, which are available 
on the Group’s website www.tribalgroup.
com, are subject to annual review to ensure 
the Committees continue to follow best 
practice. The Chairman of each Committee 
reports to the PLC Board after each 
Committee meeting and minutes are  
tabled at the next PLC Board meeting. 

Delegated authorities
All other matters not specifically reserved 
to the Board are delegated to management 
in accordance with a schedule of Delegated 
Authorities. These delegated authorities 
cover expenditure, agreements, financial 
matters, remuneration and agreements 
with third parties. Management is required 
to report to the Board concerning authority 
exercised and matters which come, or may 
come, within the scope of the Board.

Tribal Group plc  Annual Report and Accounts 202043

Membership of Board Committees and attendance at Board and Committee meetings during the 12-month period under review are as follows:

Committee

Number of meetings in period

Meetings attended by members:

Richard Last

Roger McDowell

Nigel Halkes

Mark Pickett

*  By invitation. 

PLC Board

Audit Committee

Remuneration 
Committee

Nomination

11

11

11

11

11

4

4*

4

4

4*

2

2

2

2

2

1

1

1

1

1

Audit Committee
The Audit Committee is chaired by Nigel 
Halkes and includes Roger McDowell. 
The Chairman, Chief Executive Officer, 
representatives from finance and our 
external auditors participate in the meeting 
by invitation, as and when appropriate and 
necessary, as non-voting observers. The 
Committee meets at least twice a year.

The Committee oversees the Group’s financial 
reporting and internal controls, including 
their effectiveness and risk management 
processes, and the external audit process 
and has the following responsibilities:

•  considering reports from the auditors 
on the annual and half-yearly financial 
statements;

•  monitoring the integrity of the Group’s 

financial statements and formal 
announcements relating to the Group’s 
financial performance;

•  making recommendations to the Board  
on the appointment and remuneration of 
the external auditors;

• 

reviewing the independence and 
objectivity of the external auditors and the 
effectiveness of the audit process; and

•  considering reports on the effectiveness  

of the Group’s risk-management procedures 
and internal controls.

The Committee advises the PLC Board  
on the appointment, independence and 
objectivity of the external auditors and on 
the remuneration for both audit and non-audit 
work. The Committee also discusses the 
nature, scope and results of the audit with 
the external auditors. The Audit Committee 
Chairman separately meets with the external 
auditors during the course of the year.

The auditors’ report to the Audit Committee 
on matters including independence and non-
audit fees on an annual basis. The specific 
audit partner changes every five years. The 
amount charged by the external auditors for 
the provision of services during the 12-month 
period under review is set out in Note 5 of the 
financial statements on page 90.

Strategic ReportGovernanceFinancial StatementsOverview44

Corporate governance continued

Remuneration Committee
The Remuneration Committee is chaired by 
Roger McDowell and includes Richard Last and 
Nigel Halkes. The Committee meets at least 
twice a year.

The Committee sets the remuneration of  
the Directors, including basic salary, bonuses 
and other incentive payments and awards.  
It also ratifies policy proposals in respect  
of remuneration of senior executives in  
the Group.

The Remuneration report which details the 
Directors’ remuneration, pension entitlements 
and service contracts, including information 
on Directors’ interests, is set out on pages  
57 to 61.

Nomination Committee
The Nomination Committee is chaired by 
Richard Last and includes Roger McDowell, 
Nigel Halkes and Mark Pickett, who provides 
Executive management insight. The 
Committee meets at least once a year.

The Committee deals with appointments to 
the PLC Board, monitors potential conflicts  
of interest and reviews the independence  
of the Non-Executive Directors.

The PLC Board also operates the following 
management Boards and committees: 

Executive Board
The Executive Board is chaired by Mark 
Pickett. The members of the Executive  
Board are drawn from the heads of the 
business units and other operational  
areas. The Executive Board typically meets 
monthly but the members interact frequently 
in the normal course of their roles. The 
Executive Board oversees the Group’s 
operational and financial performance and 
is responsible for day-to-day management 
decisions in line with the Group’s strategy.  
It also considers succession planning and 
talent management. Further matters are 
outlined in the Delegated Authorities. 

Global Governance Committee
The Integrated Governance Committee is 
chaired by the Chief Financial Officer and 
reports to the Chief Executive Officer. The 
Committee meets monthly and includes 
representatives from Finance, Information 
Services, Human Resources, Legal, 
Compliance, Property and Procurement.  
There are separate sub-committees for 
Health & Safety and Information Security 
which monitor relevant legislative and 
regulatory requirements.

Internal controls and risk 
management
The Board is responsible for establishing 
and monitoring internal control and risk 
management systems throughout the 
Group and assessing their effectiveness. 
The Board recognises that rigorous systems 
of internal control are critical to the Group’s 
achievement of its business objectives and 

that those systems are designed to manage 
rather than eliminate risk of failure to achieve 
business objectives. The internal control and 
risk management systems can only provide 
reasonable, not absolute, assurance against 
material misstatement or loss.

Tribal maintains a risk framework that 
contains the key risks faced by the Group.  
The framework includes the impact and 
likelihood of key risks and the controls and 
procedures implemented to mitigate them. 
Risk management is embedded within  
Tribal by:

•  setting strategic direction,  

including targets;

•  maintaining a clear authorisation 

framework;

• 

reviewing and approving annual  
plans and budgets;

•  maintaining documented policies  

and procedures; and

• 

regularly reviewing and monitoring  
the Group’s performance in relation  
to risk through monthly Board reports.

The Directors are also responsible for the 
Group’s system of internal control and for 
reviewing its effectiveness.

The Audit Committee reviews the 
Group’s internal financial controls and risk 
management systems and the Board reviews 
the effectiveness of all the Group’s internal 
controls including operational and compliance 
controls and risk management systems in 
effect during the period.

Tribal Group plc  Annual Report and Accounts 2020Overview

Strategic Report

Governance

Financial Statements

45

To further manage risks faced by the Group, 
the Company attempts to ensure that 
employees fully understand the Group’s 
business strategy and objectives. The 
Group’s communication and consultation 
programme includes regular internal briefings 
by Directors to all employees throughout the 
year. Regular meetings are held with staff and 
managers, both to discuss specific issues 
and provide an exchange of information. Email 
communication and the Group’s intranet site 
also to provide information to employees.

The Group operates a comprehensive 
budgeting system whereby managers submit 
detailed budgets and forecasts, which are 
reviewed and approved by Executive Directors 
prior to submission to the Board for approval. 
Each month, actual results are reported 
against budget and forecast which are 
distributed to managers and are provided to 
the Board in advance of meetings.

days in advance of the meeting. Details of 
the AGM are set out in the Notice of Meeting. 
The Directors are available at the AGM to 
answer questions, both during the course 
of the meeting, and informally afterwards. 
Contact with major shareholders is principally 
maintained by the Chief Executive Officer and 
the Chief Financial Officer, who ensure that 
their views are communicated to the Board 
as a whole. The Chairman is also available 
to discuss governance and other matters 
directly with major shareholders. At every 
Board meeting, the Board is provided with the 
latest brokers’ reports and a summary of the 
contents of any meetings with shareholders. 
The Board considers that the provision of 
these documents is a practical and efficient 
way for both the Chairman and Senior 
Independent Director to be informed of major 
shareholders’ opinions on governance and 
strategy and to understand any shareholder 
issues and concerns. 

Communication with shareholders
The Group reports formally to shareholders 
when its annual and half-yearly financial 
statements are published. At the same time, 
Executive Directors present the results to 
institutional investors, analysts and the 
media. Notification of the date of the AGM 
is sent to shareholders at least 21 working 

Approved by the Board of Directors on 
17 March 2021.

Richard Last
Chairman

46

Quoted Companies Alliance Code (QCA)

Tribal adheres to the Quoted Companies Alliance Corporate Governance Code (QCA Code), 
revised and published in April 2018. Compliance with the code and the activities we undertake 
to successfully manage the Tribal business are detailed below.

Tribal follows the QCA Code’s 10 principles of corporate governance, these are detailed in the table below together with Tribal’s 
practices against the principles.

Deliver Growth

1

2

3

4

Establish a strategy and business model which promote long-term value for shareholders

Seek to understand and meet shareholder needs and expectations

Take into account wider stakeholder and social responsibilities and their implications 
for long-term success

Embed effective risk management, considering both opportunities and threats, throughout 
the organisation

Maintain a Dynamic Management Framework

Delivering growth is key to Tribal's 
success. Our strategy, business model, 
stakeholder engagement activities and 
risk management all help achieve this. 

5

6

7

8

9

Maintain the Board as a well-functioning, balanced team led by the Chairman

Ensure that between them the Directors have the necessary up-to-date experience, skills and 
capabilities

Tribal maintains its own Dynamic 
Management Framework and has 
experienced Board members.

Evaluate Board performance based on clear and relevant objectives, seeking continuous improvement

Promote a corporate culture that is based on ethical values and behaviours

Maintain governance structures and processes that are fit for purpose and support good  
decision-making by the Board 

Building Trust

10

Communicate how the Company is governed and is performing by maintaining a dialogue with 
shareholders and other relevant stakeholders

Building trust with all stakeholders is 
key to the successful functioning of 
our business. 

Tribal Group plc  Annual Report and Accounts 202047

Deliver growth
Tribal’s goal is to be the international, market-
leading education software and services 
provider, valued by customers, employees and 
shareholders alike.

Overview

Tribal is a world-class, education focused 
company, providing the expertise, software 
and services needed by education and 
business organisations worldwide. Everything 
we do underpins the experience and success 
of our customers’ students.

We operate internationally and serve hundreds 
of Higher Education, Further Education 
and Vocational institutions; thousands of 
schools; and many Government and State 
bodies, Training Providers and Employers; in 
over 55 countries. Tribal employs over 800 
professionals with deep educational domain 
expertise, across our offices in the UK, 
Australia, New Zealand, Canada, US, Middle 
East, Philippines and Malaysia.

Vision & mission

Our vision is simply: to empower the world 
of education.

Our mission is: to provide the expertise, 
software and services required by 
education and business organisations 
worldwide to underpin student success.

We strive to research, develop and deliver 
products, services and solutions needed 
by education institutes across the world 
that support the primary goals of educating 
students, providing optimum learning 
experiences and ultimately, delivering 
successful outcomes. Our solutions enable 
institutes to maintain their focus on the 
quality of learning and development offered  
to their students. 

Our key strengths

•  Extensive and long-standing customer 
relationships – we enjoy deep and long-
term relationships with our customers 
across all education sectors.

•  Broad, complementary portfolio –  

we offer a range of world-class software 
and education services: market-leading 
Student Information Systems that 
underpin the student journey from 
recruitment to successful outcomes; 
a broad range of education services, 
covering quality assurance, peer review, 
improvement and inspections; and a 
student survey and analysis business, 
which provides the leading global 
benchmarks for student experience. 

•  Educational expertise and focus –  

our deep educational domain expertise 
has been developed through a long and 
successful history of working with, and 
focusing on, the education market. Our 
team includes many former education 
practitioners.

• 

International delivery and insight –  
our business operates globally, and 
actively collects and shares leading-
practice and market insight with our 
worldwide customer base.

Our direction

We are developing a new Student Information 
System, Tribal Edge. This combines our rich 
experience and expertise, with feedback from 
our customers as to what they require now 
and in the future. Tribal Edge will initially 
enhance and, in time, replace our existing 
student systems. Tribal Edge will provide 
richer functionality and a platform for our 
customers in Higher and Further Education 
to underpin their management and oversight 
of the student journey, from recruitment 
through to successful completion or 
graduation, and beyond.

Tribal Edge has been designed for the Cloud, 
and with our collaboration agreement with 
Microsoft will be available on the Microsoft 
Azure cloud platform.

Business model

Our business model is shown on pages 
10 and 11. 

Strategic priorities

Our strategy is to focus globally on education 
sectors – Higher Education, Further Education 
and Vocational institutions, Schools, 
Government and State bodies, Training 
Providers, and Employers – to underpin student 
success through the provision of expertise, 
software and services. Our four strategic 
priorities are outlined on pages 14 and 15.

Shareholder engagement

Tribal proactively engages with its 
shareholders and potential shareholders  
alike. This is through a series of mechanisms:

•  Formal announcements – as a London 

Stock Exchange (LSE) AIM listed company, 
we make all statutory announcements 
through the LSE’s regulatory news service 
(RNS). A full RNS feed is maintained on  
our investor area (see below). Tribal  
reports formally to shareholders by the 
publication of its annual and half-yearly 
financial statements.

•  Analyst and investor presentations – 
the Executive Directors present the half-
yearly and annual results to institutional 
investors, analysts and the media. The 
presentations are available on the investor 
section of the website. Institution investor 
and analyst presentations after half-yearly 
and annual results have been well received. 

Strategic ReportGovernanceFinancial StatementsOverview48

Tribal Group plc  Annual Report and Accounts 2020

Quoted Companies Alliance Code (QCA) continued

Deliver growth continued

Shareholder engagement continued

•  AGM – Notification of the date of the AGM 
is sent to shareholders at least 21 working 
days in advance of the meeting. Details 
are set out in the Notice of Meeting. The 
Directors (and the auditor) are available at 
the AGM to answer questions, both during 
the course of the meeting, and informally 
afterwards. All details, including previous 
AGM communications, can be found on the 
Investor Announcements and the Investor 
Documents pages.

•  News releases – in addition to statutory 
announcements, we use RNS Reach 
to present regular business news and 
updates to shareholders. We also have  
a full news service available on the  
Tribal website.

• 

• 

Interactive sessions – Tribal’s Executive 
Directors arrange regular (six monthly) 
face to face sessions with any interested 
shareholders or potential shareholders, 
and are also available for updates at  
any point in the year. See contact  
details below.

Investor focused micro-site – we 
maintain a full section on the main Tribal 
website for investors. This includes the 
Financial Calendar and real-time RNS 
announcements; the latest investor 
documents, presentations and reports; 
share information and share dealing 
interactive feeds; this corporate 
governance statement; a full list of 
investor related contacts.

•  LSE Profile – we also maintain a profile 
on the London Stock Exchange Issuer 
services website.

• 

Investor Email – we also manage an 
investor email account for any direct 
queries – investors@tribalgroup.com.

Contact with major shareholders is principally 
maintained by the Executive Directors, who 
ensure that their views are communicated 
to the Board as a whole. The Chairman is also 
available to discuss governance and other 
matters directly with major shareholders. At 
every Board meeting, the Board is provided 
with the latest brokers’ reports and a 
summary of the contents of any meetings 
with shareholders. The Board considers 
that the provision of these documents is 
a practical and efficient way for both the 
Chairman and Senior Independent Director to 
be informed of major shareholders’ opinions on 
governance and strategy and to understand 
any shareholder issues and concerns.

If you would like to know more about Tribal  
as a shareholder, or potential shareholder, 
please contact us through our investors  
email address and we will put you in touch  
with one of our Executive Directors.

Wider stakeholder and  
social responsibilities

As well as our shareholders, we regularly 
engage with the wider stakeholder group 
including employees, customers and 
regulators. Our engagement activities and 
ability to build trust, are described here. 

In addition, we take our Corporate Social 
Responsibilities (CSR) seriously and 
encourage a proactive and positive  
attitude towards CSR across the Company. 

Tribal empowers educators and we are proud 
to support an industry that changes people’s 
lives and contributes so much to society. We 
believe in fairness, integrity, and ‘doing the 
right thing’. This means we treat our people 
well, and that we expect to give something 
back to the communities where we work, 
through our charitable activities.

Previously, we had set-up and managed our 
own charitable body – the Tribal Foundation. 
This has contributed to and supported 
numerous projects within the UK and 
globally, with the stated aim of widening the 
opportunity of education to those who are  
in anyway disadvantaged. The Foundation  
has contributed over £600,000 to a variety  
of programmes.

From 2018 onwards, we have decided to 
adopt a different approach to encourage 
wider employee participation. We will continue 
to run Give As You Earn (GAYE) schemes, 
including the option of Company matched 
contributions, to allow employees  
to contribute to their chosen charities, but  
we now also allow every member of staff to 
take a day's paid leave to support a charity  
of their choice. This has been actively 
promoted and team-wide participation has 
been encouraged. All such endeavours are 
then presented in the Company newsletter, 
Tribal Talk.

In addition, new charity teams are 
being established across the Company, 
representing the major regions we have staff 
based in, with the goal of annually selecting 
a charity to support financially, and with the 
employee charity days.

Risk management

Our Risk Management Framework applies 
consistently across all Tribal offices and 
regions, and is managed at Operational  
and Corporate levels. Risk management 
activity is overseen by the Chief Executive 
Officer, with the support of the Executive 
Management Team and the Global Risk 
Manager.

Our framework enables us to remain vigilant  
to all known and emerging risks and 
opportunities. Effective risk management 
supports informed decision-making; enables  
us to minimise impact from unforeseen internal 
or external events; and allows us to fully exploit 
emerging opportunities. 

Overview

Strategic Report

Governance

Financial Statements

49

Our objectives for risk management are to:

•  support and develop our reputation as a well 

• 

identify, measure, control and report 
on business risk that may undermine 
the achievement of objectives, both 
strategically and operationally, through 
appropriate analysis and assessment 
criteria;

•  effectively allocate effort and resources for 
the management of key and emerging risks;

•  build an accurate picture at the highest 

level of the key risks facing our business, 
and use this information to drive business 
improvements in a considered and 
coordinated way;

governed and trusted organisation;

•  minimise costs and drive efficiencies in the 
way that pervasive risk is controlled across 
the business; and

• 

identify weaknesses in, and opportunities 
to improve our business processes.

Risk registers

At the Operational level, risks are recorded 
and managed within teams or projects  
as required and in line with the Risk 
Management Framework.

At the Corporate level, a risk register is held 
for every line of business, including central 
support functions. These registers record 
risks pertinent to the line of business. Above 
these, there is a single central risk register for 
Group Significant risks, which records the top 
risks to the business.

Risk registers are reviewed on a quarterly 
basis which supports the escalation of any 
risks with a high residual impact, or potentially 
pervasive risks, to a higher level risk register 
as appropriate. This process is overseen by 
the Global Risk Manager.

Risk management framework

Corporate

Operational

Group  
Significant  
Risks

Lines of Business

Information Security

Quality Management

Project Portfolio

Operational Teams

50

Tribal Group plc  Annual Report and Accounts 2020

Quoted Companies Alliance Code (QCA) continued

Deliver growth continued
Risk registers continued

The Board determines the amount and type 
of risk that Tribal is willing to take on in pursuit 
of its strategic objectives. The Board’s 
appetite for risk is influenced by various 
key factors including (but not limited to) the 
overall economic, regulatory and operational 
landscape in which we operate.

The Executive Management Team and Global 
Risk Manager monitor and advise the Board of 
these key influences which enables the Board 
to adjust the amount of risk that Tribal takes 
on. Risk tolerance may, by business choice, 
differ in different parts of the Company.

The Framework defines how risks should be 
handled depending on their severity level.

Review and assurance

Risk registers are updated as and when 
required. A full review is undertaken quarterly. 
The highest rated risks are presented to 
the Board every quarter by the CEO. Every 
six months the Board is presented with the 
detailed risk registers for each line of business.

Dynamic management framework

Tribal Board

Feedback

Management 
Oversight

Audit  
Committee

Remuneration 
Committee

Nominations 
Committee

Executive 
Management 
Team

Global  
Governance 
team & 
supporting 
Committees

Subsidiary  
Boards

Policies

Processes 

Procedures

Objectives and KPIs
Our Software

Values

Overview

Strategic Report

Governance

Financial Statements

51

Board composition, experience, 
and independence

The PLC Board (the Board) is responsible for the 
Company’s corporate governance systems and 
processes that support good decision-making.

Board meetings are occasionally scheduled to 
take place at different Tribal office locations, 
to support active engagement with the 
business and ensure visibility to the Board of 
matters pertinent to each location.

External advice

All the Directors have access to the advice and 
services of the Legal Counsel. Each Director 
is entitled, if necessary, to seek independent 
professional advice at the Company’s expense.

The Non-Executive Directors, Richard Last 
(Chairman) , Roger McDowell and Nigel 
Halkes are all considered independent of 
management and free from any business 
or other relationships that could materially 
interfere with the exercise of their 
independent judgement. All three Director's 
own shares in Tribal, however this is not 
considered to alter their independent status. 

A summary of Board and Committee meetings 
and attendance can be found in the Annual 
Report on page 43.

The Board, nor any committee, has had  
cause to obtain external advice on any  
external matter.

Board experience, skills and capabilities

External Board advisers

The Board members and their expertise, the 
roles of the Chairman and Chief Executive 
Officer, and the roles of the Committees are 
listed here.

Director’s commitment to Tribal

Board charter

Our Non-Executive Directors have committed 
in their letters of appointment to attend all 
reasonable Board and Committee meetings in 
addition to being reasonably available at other 
times for Tribal business.

Our Executive Directors have entered into 
employment contracts which require them to 
attend all Board and Committee (of which they 
are a member) meetings.

The Board Charter has been approved by the 
Board and details:

•  the overarching roles and responsibilities 

of the Board;

•  all of the matters which are the ultimate 

responsibility of the Board;

•  the Board’s powers to establish 

Committees;

The Board has a number of advisers used on 
a regular basis. Their details can be found on 
page 130.

Board evaluation

The Tribal Board is reviewed annually, with 
the evaluation process tying in to our annual 
planning cycle. The evaluation is initiated by 
the Chairman, who with the consensus of the 
Tribal Board, agrees the need and scope of the 
evaluation, as well as whether it is conducted 
in-house or with the help of an independent 
external expert.

The Board evaluation covers:

The Non-Executive Directors meet at least 
once a year without the Executive Directors 
present. All Directors submit to re-election 
each year at the Annual General Meeting 
(AGM) of the Company.

The Board meets at least eight times 
each year with additional meetings when 
circumstances and urgent business dictate. 
At each meeting the Board reviews a schedule 
of reserved matters including trading 
performance, financial strength, strategy 
(including investment and acquisition 
opportunities), risk management, controls, 
compliance, reports to shareholders and 
succession management.

•  Board membership, including guidance on 

•  Board Structure: its composition, 

Director independence;

•  the role of the Chairman;

•  the role of the Chief Executive;

•  the role of the Company Secretary;

•  managing exceptional circumstances; and

•  obligation to annually review Board 
performance and the Board Charter.

All other matters not specifically reserved to 
the Board are delegated to management in 
accordance with a schedule of delegation of 
execution, financial and negotiation authority 
policy. These delegated authorities cover 
expenditure, agreements, financial matters, 
remuneration, and agreements with third 
parties. Management is required to report to 
the Board concerning authority exercised and 
defer to the Board any matters which come,  
or may come, within the scope of the Board.

constitution and diversity and that of 
its Committees, competencies of the 
members, Board and Committee charters, 
frequency of meetings, procedures.

•  Dynamics and Functioning of the Board: 
annual Board calendar, information 
availability, interactions and communication 
with CEO and senior executives, Board 
agenda, cohesiveness and the quality of 
participation in Board meetings.

•  Business Strategy Governance: Board’s 

role in Company strategy.

•  Financial Reporting Process, Internal  

Audit and Internal Controls: The integrity 
and the robustness of the financial and 
other controls regarding abusive related 
party transactions, vigil mechanism and 
risk management.

•  Monitoring Role: Monitoring of policies, 
strategy implementation and systems.

•  Supporting and advisory roles. 

•  The role of the Chairman.

52

Tribal Group plc  Annual Report and Accounts 2020

Quoted Companies Alliance Code (QCA) continued

Deliver growth continued
Board evaluation continued

Outcomes of the Board evaluation are 
documented and an action plan put in place as 
needed. The actions may be owned solely by 
members of the Board or may be distributed 
to Tribal's Executive Management team as 
appropriate. Progress of the action plan is then 
tracked within the regular Board meetings.

Corporate culture and ethics

The executive management team sets 
strategic, quality management and information 
security objectives on an annual basis 
(overseen by the Board). These objectives  
are integrated into day to day business  
activity through:

•  translation into team and individual 

objectives;

•  policies, procedures and detailed  

business processes;

We maintain an internal management 
framework which is in compliance with  
the ISO9001 Standard for Quality 
Management and ISO27001 Standard  
for Information Security.

Our Compliance Training Programme  
is compulsory for all new employees. 
Refresher training is also compulsory 
on a rolling basis over a two-year period. 
Training is updated and delivered following 
introduction of new or changes to applicable 
legislation or regulations.

Topics covered by Tribal’s Compliance Training 
Programme include:

•  Anti-Bribery and Corruption;

•  Equality and Diversity;

•  Data Protection and the GDPR;

•  Cyber Security;

•  Risk Management;

•  structured compliance training programme;

•  Anti-Money Laundering;

•  operational management structures for 

•  Health and Safety; and 

monitoring and reporting on performance  
of the governance framework;  and

•  Whistleblowing.

• 

integration into individual job descriptions, 
career competencies, and performance 
reviews.

The Compliance Training Programme 
is actively supported by our executive 
management team, who personally 
undertake all modules, emphasising the 
importance of the training and Tribal’s 
commitment to compliance.

All job descriptions define how employees 
are expected to uphold Tribal’s Values and 
are mapped to our career competencies. 
Tribal has defined 40 competencies which, 
when combined, describe the behaviours 
which drive both our individual and collective 
success. Individual performance against 
both the relevant competencies and the 
corporate Values, and goal-setting in line 
with corporate objectives, is central to an 
employee’s annual review cycle. 

Our incentive structures are designed 
to encourage ethical conduct in line with 
our Values, and specifically reward cross-
functional collaboration. We operate a spot 
reward scheme, ‘Living the Values’; which 
explicitly recognises demonstration of  
the Values. Annual pay reviews are based  
on individual performance, achievement  
and behaviours.

Building trust with all our stakeholders is key 
to our success.

Strategic leadership 
pyramid

Vision 
and Mission

Values and  
strategic priorities

Objectives – strategic, quality,  
and information security

Training, policies and business  
processes, KPIs, budgets

Performance monitoring and feedback

53

•  Additional customer engagements – 
Tribal employees and senior managers 
regularly meet customers for two-way 
discussions on an as-needs basis.

Our stakeholders have a track record of 
providing genuine feedback on their use of 
our solutions via the above communication 
methods; most commonly from the User 
Groups and CAB. It is common for this 
feedback to be incorporated in our product 
roadmaps.

With our shareholders

Our activities to regularly engage shareholders 
is presented here. This ensures an ongoing 
dialogue between shareholders and Tribal.

Website

Tribal's compliance with the QCA code and 
the activities undertaken are published on our 
website at:

www.tribalgroup.com/investors/governance

Building trust
With our people

Tribal’s Values, the talent and expertise of our 
people, and gender pay equality are detailed on 
page 32. 

Communication

Tribal has a number of offices in the UK and 
around the world. The locations are shown on 
page 12 and detailed on page 121. 
Communication among our people is crucial 
and is a fundamental platform of our success. 
We use a combination of Group-wide updates, 
including webinars, as well as running specific 
local communication sessions. We supplement 
these by communicating via a number of 
channels (email, internal bulletin boards), our 
corporate social media and in our now 
established bi-monthly staff news update – 
Tribal Talk. We also make extensive use of our 
Office 365 infrastructure with corporate 
news hubs for all main areas and Group-wide 
use of Microsoft Teams for both calling 
and messaging. 

We continue to listen to our people and have 
moved to completing regular Company-wide 
engagement survey. The results of this gives 
us a baseline for planning further work in 
2021 and beyond and has ensured we have an 
engaged and motivated team.

Our communication strategies, both internal 
and external, feed the key relationships upon 
which we rely to achieve our goals.

With our customers

We have a wide range of mechanisms to 
regularly engage our customers, both to inform 
and also to obtain their feedback and input. 
This includes:

Account management

•  Regular communications – including email 
updates, newsletters, and a website that 
includes news and weekly blogs;

•  Customer conference – we hold an annual 
conference, Empower, for all customers 
globally where over 50 sessions are 
run to update customers on all areas of 
product and services. We showcase our 
domain knowledge and expertise including 
our insights in the future direction of 
the market. It also provides opportunity 
for customers to comment, question 
and provide feedback directly to Tribal 
employees. Due to Covid-19 this was held 
remotely in the year however the Group 
intends to hold annual conferences going 
forward if appropriate.

With our suppliers

We rely on our suppliers to ensure we continue 
to operate successfully. Tribal aims to build 
strong business relationships with suppliers 
so it can maximise cost efficiencies and 
enhance positive outcomes, this includes its 
contractors and associates.

•  User groups – most product areas have 
their own user groups (our customers), 
either managed by the users themselves 
or supported by Tribal, where users can 
discuss products and any concerns or 
issues;

•  Customer Advisory Board (CAB) – we 
have a formal, strategic advisory Board 
for the Tribal Edge solution which engages 
customers globally and across education 
sectors, for review of the Tribal Edge plans 
and roadmap;

Strategic ReportGovernanceFinancial StatementsOverview54

Tribal Group plc  Annual Report and Accounts 2020

Robert Gordon University Aberdeen case study

Continuous 
improvement 
delivers results

Robert Gordon University, Aberdeen, have 
been a Tribal customer since 1998. The 
university had struggled to take advantage 
of much of the new functionality was now 
offering, or to improve embedded working 
practices in line with good practice. This left 
them in a position where they had too many 
workarounds and were overly reliant on 
numerous external databases, rather than 
holding key information in Tribal systems. 
They also found themselves severely 
lacking in the internal resources required 
to support their solution. They turned to 
Tribal's professional services to help and 
embarked upon an improvement project.

Overview

Strategic Report

Governance

Financial Statements

55

“There have been numerous teams that have 

worked hard to deliver improvements at RGU. 
We are proud to say the project has been very 
successful. We are excited about our new 
systems and the positive impact we are now 
realising across the institution.”

  Gillian Reid, Project Lead at Robert 
Gordon University, Scotland, UK

‘single version 
of the truth’

Robert Gordon University 
Aberdeen started their 
‘Continuous Improvement Project’ 
in early 2017 with the aim to 
provide a ‘single version of the 
truth’. Working with Tribal, they 
were able to remove duplicate 
systems across the university, 
increase personalisation in 
communications, improve  
access to support systems  
and capture high-quality data.

56

Tribal Group plc  Annual Report and Accounts 2020

Audit Committee report

The Audit Committee report details the key activities undertaken during the year.

Activities of the Committee 
during the year 
The Committee’s activities have focused on 
the accuracy of financial reporting and the 
related statutory audit; and the assessment 
of internal controls. During the year the 
Committee was involved in the reviewing and 
approving of the Annual Report and Accounts 
for 2019 and the half year report and accounts 
for 2020, overseeing the Group's adoption 
of new and revised accounting standards, 
continued compliance with the General Data 
Protection Regulations (GDPR) and Corporate 
Criminal Offence Rules. In addition, the 
Committee reviewed the position of 
the Group’s independent external auditors 
and reappointed BDO LLP at the AGM on 
27 April 2020.

Financial reporting and 
statutory audit 
The Committee has reviewed with both 
management and the external auditors the 
half year and annual financial statements, 
focusing on: 

•  the overall truth and fairness of the results 
and financial position, including the clarity 
of disclosures shown in the statements and 
their compliance with statutory and best 
practice requirements; 

•  the appropriateness of the accounting 
policies and practices used in arriving at 
those results;

•  the resolution of management’s significant 
accounting judgements or of matters 
raised by the external auditors during the 
course of their half year review and annual 
statutory audit; 

•  the quality of the Annual Report taken as a 

whole, including disclosures on Governance, 
Strategy, Risks and Remuneration, and 
whether it gives a fair and balanced picture 
of the Group. 

External audit 
The Committee discussed, challenged and 
agreed with the auditors their detailed audit 
plans prepared in advance of the full year 
audit, which set out their assessment of key 
audit risks and materiality. The approach to 
their work on the half year results was also 
discussed and agreed. 

Accounting policies, practices 
and judgements 
The selection of appropriate accounting 
policies and practices is the responsibility of 
management, and the Committee discussed 
these with both management and the external 
auditors. Significant areas considered by the 
Committee in relation to the 2020 financial 
statements are set out below. 

Going concern
The Group is required to assess its ability 
to trade as a going concern for at least 12 
months from the signing of the annual financial 
statements. The Committee reviewed 
management’s assessment and concluded 
that it remained appropriate to continue to 
adopt the going concern basis in preparing  
the financial statements.

Revenue recognition
The Group’s operations include complex 
software delivery programmes and service 
activities that can require judgements to be 
made in relation to the timing of revenue 
recognition. The Committee reviewed the 
revenue recognition judgements taken and 
it was concluded that the judgements 
were appropriate.

Goodwill
The Group is required to test annually whether 
goodwill has suffered any impairment and 
consider whether the fixed assets used in the 
business are carried at an appropriate amount. 
The Committee reviewed management’s 
impairment assessment and concluded that 
there was no impairment of goodwill or any  
of the fixed assets used in the business. 

Capitalised product 
development costs
The Group’s product development costs are 
capitalised where the expenditure meets 
the criteria of IAS38, and the recoverability 
assessed annually against expected future 
cash flows. The Committee reviewed 
management’s capitalisation process and 
recoverability assessment and concluded  
the capitalisation was appropriate. 

Assessment of internal 
financial control 
Management is responsible for putting in 
place internal financial controls over financial 
reporting and to protect the business from 
identified material risks. The Committee 
continues to monitor these closely and 
they are happy they are appropriate for 
the business. There is no formal Internal  
Audit department however the Committee 
reconsiders whether such a department is 
required annually.

New accounting standards 
The Committee has continued to be kept 
appraised of new and revised accounting 
standards including the impact on the Group.

Approved by the Audit Committee on 
17 March 2021.

Nigel Halkes
Chairman, Audit Committee

57

Remuneration report

The Remuneration report details the Group’s remuneration policy and the arrangements 
currently in place for remuneration of both Executive and Non-Executive Directors.

Remuneration policy
The full Directors’ remuneration policy is shown below for ease of reference, updated with minor changes. A shareholder vote on the remuneration 
policy is not required except as set out below. 

The table below details each element of pay and demonstrates how the remuneration policy is linked to overall Group strategy. 

Element of pay

Purpose and link to strategy

Operation including maximum

Performance criteria

Salary

Benefits

Pension

To attract and retain high-
quality individuals with the 
appropriate skills, experience 
and knowledge, while also 
recognising their ongoing 
performance.

Salaries are reviewed annually or when an individual 
changes position or responsibility. Salaries for the 
current year are set out on page 59.

Assessment of personal and 
corporate performance.

All appointments that attract either a base salary of 
£150,000 or a total remuneration package of £250,000, 
whichever being the least, must be approved by the 
Remuneration Committee.

To provide a range of cost-
effective benefits which  
are typical market practice.

The main benefits provided include private medical 
insurance, a death in service benefit of four times salary 
and private fuel.

To provide cost-effective  
long-term retirement  
benefits which are aligned  
with market practice.

Contributions of 10% of salary are paid to Executive 
Directors. An equivalent cash supplement may be paid to 
an individual if the annual or lifetime allowance has been 
met or exceeded.

None.

None.

Annual bonus

Long-term 
Incentives

To incentivise and reward for 
the achievement of in-year 
objectives, which are linked  
to the Group’s Adjusted 
Operating Profit.

To incentivise and reward 
for the achievement of long-
term performance, which is 
aligned to the generation of 
shareholder value.

An annual cash bonus is payable up to a maximum of 
125% of salary for the Chief Executive Officer, subject 
to the achievement of performance targets. In all cases, 
bonus payments are subject to the overriding discretion 
of the Remuneration Committee.

An annual grant of nil-cost options, which vest after three 
years subject to continued service and the achievement 
of performance conditions.

The plan limit for an award in any year is 200% of base 
salary. The normal policy will be to grant 100% of base 
salary to the Chief Executive Officer.

Dividends which accrue on vested awards may be paid  
as cash, or treated as reinvested and paid in shares.

The Remuneration Committee reviews 
the performance measures.

The Remuneration Committee reviews 
the performance measures and 
targets annually. The Remuneration 
Committee has determined that a 
target linked directly to the Group's 
adjusted operating profit margin is 
an appropriate measure for awards 
granted in 2020.

All employee 
plans

To encourage broad-based 
employee shareholding in 
the Group.

The Save As You Earn Scheme provides all eligible 
employees with the opportunity to acquire shares  
at a discounted share price. 

None.

The Remuneration Committee (the Committee) operates the annual bonus plan and long-term incentive plans according to their respective rules, 
the Listing Rules and HMRC rules where relevant. 

Strategic ReportGovernanceFinancial StatementsOverview58

Remuneration report continued

Director changes
Nigel Halkes was appointed Director of Tribal Group plc on 20 January 2020. There have been no other Director changes in the year.

The use of performance measures
Annual bonus targets will include financial measures which reflect the performance of the business and are directly linked to the Group’s 
Adjusted Operating Profit.

Long-term incentive performance measures are chosen to be aligned to long-term shareholder value creation by using a share price 
growth measure.

Directors’ service contracts
Details of service agreements and notice periods are as follows:

Name

Mark Pickett

Richard Last1

Director status

Effective date of contract

Expiry

Chief Executive Officer

30 June 2016

Non-Executive Chairman

17 November 2015

Roger McDowell

Senior Non-Executive Director

17 November 2015

Nigel Halkes

Non-Executive Director

20 January 2020

1.  Richard Last has no notice period. 

Copies of each Director’s service agreement will be available for inspection at the AGM.

Ongoing

2021 AGM

2021 AGM

2021 AGM

Notice period for 
both parties

6 months

–

3 months

3 months

Under the terms of their appointment, the Non-Executive Directors have agreed to commit not less than 25 days per annum to their roles. If they 
are required to commit in excess of 25 days per annum, they may be entitled to an additional fee at a suitable pro rata rate per day. 

Policy on payments for loss of office
The Committee aims to deal fairly with cases of termination, while attempting to limit compensation. Executives’ service contracts provide the 
Committee with the discretion to make a payment in lieu of notice limited to base salary. The Committee also retains the discretion to pay an annual 
bonus on a departure in certain circumstances. The rules of the long-term incentive plan set out the treatment if a participant leaves employment 
prior to awards vesting. If the participant is considered a good leaver (through death, retirement, injury or disability, redundancy, employment being 
transferred outside the Group, or any other reason the Committee decides) then awards would normally vest on the normal vesting date. In the 
event of a change of control, an award may vest early subject to the extent the performance conditions have been achieved and scaled back pro 
rata for service, although the Committee has the discretion to disapply time pro-rating.

Non-Executive Directors notice period is defined in the table above and no compensation or other benefits are payable other than the potential 
share-based incentives in respect of Richard Last and Roger McDowell.

Tribal Group plc  Annual Report and Accounts 202059

Risk
The Committee is cognisant of the need for the remuneration policy to operate within an effective risk management system. The Committee 
reviews the various elements of remuneration on an annual basis, to ensure that they do not encourage any undue risk-taking by Executive 
Directors or senior management. When setting performance targets for variable components of remuneration, the Committee remains mindful 
of environmental, social and governance (ESG) issues. The Committee does not believe that the current remuneration structure will encourage 
dysfunctional behaviours or would reward despite a negative ESG event.

Shareholders’ views
The Committee considers shareholder feedback received at the AGM and during meetings with investors throughout the year, and uses these 
views to help formulate the overall remuneration policy. 

External Board appointments
It is recognised that external Non-Executive Directorships may be beneficial for both the Company and Executive. At the discretion of the Board, 
Executive Directors are permitted to retain fees received in respect of any such Non-Executive Directorship. 

Non-Executive Director fees
The fees for the year ending 31 December 2020, which took effect from 1 January 2020 are as follows. These exclude any expenses which the 
Non-Executive Directors may incur in relation to their duties.

Non-Executive Chairman

Basic Fee

From 
1 January 
2021

From 
1 January 
2020

£110,000

£110,000

£55,100

£55,100

Increase / 
(decrease)

Nil

Nil

INFORMATION SUBJECT TO AUDIT

Remuneration payable for the financial year ending 31 December 2020

Director

Mark Pickett

Richard Last

Roger McDowell

Nigel Halkes

Salary4,5

Benefits1

Bonus2

SBP3

Pension4

Total 2020

Total 2019

256,500

104,500

52,345

49,659

1,465

435,489

270,852

13,469

–

–

–

–

–

–

–

–

–

–

–

–

977,775

104,500

52,345

49,659

874,014

269,559

164,659

–

1.  Benefits include private medical insurance and private fuel.

2. 

3. 

 The bonus includes a notional bonus repaid to the Company in relation to the exercise of share options equivalent to the nominal value of number of shares issued 
totalling £0.1m (see Note 7).

 The cost reported in remuneration is equivalent to the share-based payment accounting charge incurred in the year including dividends accruing on LTIPs and 
matching shares (see Note 7).

4.  The fixed element of Directors remuneration includes salary and pension, all other elements are variable.

5. 

 Salary reflects three months at 80% pay as a mitigating action to Covid-19.

Strategic ReportGovernanceFinancial StatementsOverview60

Tribal Group plc  Annual Report and Accounts 2020

Remuneration report continued

Long Term Incentives Plan (LTIP) awards
On 7 July 2020 the Remuneration Committee approved LTIP awards to Mark Pickett. 

Mark Pickett

Nil-Cost Option

482,143

Type

Number  
of shares

Face value1

£270,000 
(100% of 
salary)

Performance 
condition

Performance 
period

% Vesting at 
threshold

Adjusted 
operating 
profit

Measured over 
3 years to 
31 December 
2022

80%

1.  Face value calculated based on share price on 7 July 2020 (56p).

Share award interests
The interests in share options were as follows:

At 1 
January 
2020

611,620

611,621

247,678

251,256

760,563

Mark Pickett

LTIP – 30 June 2016

LTIP – 30 June 2016

LTIP – 30 June 2017

LTIP – 22 May 2018

LTIP – 7 June 2019

LTIP – 7 July 2020

Granted

Lapsed

Exercised

At 31 
December 
2020

Exercise 
price

Price on 
date of 
grant

Date from 
which 
exercisable

Expiry 
date

–

–

–

–

–

–

–

–

–

–

–

611,620

611,621

–

–

–

–

–

–

247,678

251,256

760,563

482,143

Nil

Nil

Nil

Nil

Nil

Nil

32.7p

June 2017

June 2026

32.7p

June 2019

June 2026

83.8p

June 2020

June 2027

79.6p

May 2021

May 2028

71.0p

June 2022

June 2029

56.0p

July 2023

July 2030

–

482,143

The closing share price at 31 December 2020 was 86.8p and during the year ranged from 43.5p to 86.8p. There have been no variations to the 
terms and conditions or performance criteria for share awards during the financial year.

Annual percentage change in Directors' remuneration compared to FTE employees

Group FTE employees

Averager Remuneration/FTE £'000

Average FTE Employees percentage change

Directors percentage change2

Mark Pickett

Richard Last

Roger McDowell

Nigel Halkes

Year -on-year percentage change in remuneration

20201

832

52

(2%)

1%

(35%)

(5%)

100%

2019

850

53

2%

30%

19%

0%

–

2018

873

52

(13%)

10%

23%

0%

–

2017

820

60

14%

42%

100%

100%

–

2016

1041

53

11%

100%

–

–

–

1. 

Includes 3 months at 80% pay as a mitigating action to Covid-19.

2. 

Includes remuneration for the matching shares with the nominal value paid to participants as a bonus. Basic fees are consistent year on year.

Overview

Strategic Report

Governance

Financial Statements

61

INFORMATION NOT AUDITED

Directors’ shareholdings
The table below sets out the Directors’ current shareholdings as at 31 December 2020. The shareholding guideline for the Chief Executive Officer 
is to hold two times base salary in stock (excluding invested LIPT's) within no more than five years of appointment.

Director

Mark Pickett

Richard Last

Roger McDowell

Nigel Halkes

Beneficially 
owned

% of salary/ 
share value held

693,241

3,995,726

3,975,726

14,285

223%

3151%

6259%

23%

LTIP 
options

1,697,629

–

–

–

Share matching 
plan option

–

–

–

–

Note:% of salary/fees held is calculated by reference to the value of the individual’s shareholding in Tribal valued at the share price on the close of business on 
31 December 2020.

All-employee plans
The Committee believes wider employee share ownership can act as an additional retention and motivation vehicle, and operates a Save As You 
Earn (SAYE) Scheme. Eligible employees, including the Executive Director, are invited to subscribe for options in the SAYE. The Committee regularly 
monitors the participation level in the all-employee arrangements.

Position against dilution limit
The share incentive plans operate in line with the ABI principle, which requires that all commitments must not exceed 10% of the issued share 
capital in any rolling 10 year period. Given the Company’s issued share capital, the number of employees and the level of participation in the LTIP, the 
Committee believe that operating a single 10% in 10 year limit for all share plans remains appropriate. The Group’s position against the dilution limit 
at 31 December 2020 was 7.1%.

Executive Directors external appointments
Executive Directors are permitted to accept an external Non-Executive position with the Board’s approval. Any fees received in respect of these 
appointments may be retained by the Executive. No such fees were received by the Executive Directors during the year. 

Approved by the Remuneration Committee on 17 March 2021. 

Roger McDowell
Chairman, Remuneration Committee

62

Tribal Group plc  Annual Report and Accounts 2020

Directors’ report

The Directors present their report and audited consolidated financial statements 
for the year ended 31 December 2020.

Principal activities
Tribal Group plc is incorporated as a public limited company, and is 
registered in England and Wales with registered number 4128850. Its 
registered office is at Kings Orchard, One Queen Street, Bristol BS2 0HQ.

The Company acts as a holding company with a number of trading 
subsidiaries that provide education related systems, solutions and 
consultancy services. There was no significant change in this activity 
during the year. The subsidiary undertakings of the Company are listed 
in Note 32.

Results and dividends
The profit for the year, after taxation, amounted to £6,358,000 (2019: 
Loss of £2,963,000). The Directors paid a one-off interim dividend of 
1.1p per share on 8 December 2020. As explained in the Chairman’s 
statement, the Directors propose a final dividend of 1.2p per share for 
the year ended 31 December 2020, subject to approval at the AGM on 
27 April 2021. Together with the interim dividend of 1.1p, this makes a 
combined dividend for the year of 2.3p per share (2019: 1.2p per share).

Dividend policy

Meeting shareholder dividend expectations is a high priority as it 
supports our overall strategy. Our longer-term plan indicates that our 
progressive dividend policy can be met whilst making the investments 
we need to bring our Tribal Edge product to market. This underpins our 
commitment to a dividend that remunerates shareholders over the 
long term whilst ensuring we have adequate financing to meet other 
stakeholder commitments. It is Tribal’s expectation that only a final 
dividend will be paid going forward. 

Business model and strategy
The business model and strategy section, pages 10 and 11 and pages 
14 and 15, set out the Company’s strategy, business model and key 
performance indicators. 

Long-term financing
On 21 January 2020 the Group entered into a three-year £10m 
multicurrency revolving facility with HSBC with the option to extend 
up to a further two years. The first of these options has been utilised 
effective 16 March 2021. The facility was put in place to cover general 
corporate and working capital requirements of the Group, this was drawn 
down in the year but was repaid in full before 31 December 2020. In 
addition to this, the Group has a £2.0m committed overdraft facility in 
the UK and a $2.0m committed overdraft facility in Australia. The UK 
overdraft is committed for a 12-month period ending September 2021 

and the Australian overdraft committed for a 12-month period ending 
October 2021. At the end of 2020 none of the overdraft facility was 
drawn down. Following a review of the Group’s forecasts and projections, 
the Directors consider the Group is well placed to meet its funding 
requirements for the foreseeable future. Information about the use  
of financial instruments by the Group is given in Note 30 of the  
financial statements.

Board effectiveness
In respect of our operations as a Board, we continue to reflect upon our 
collective skills and experience and our ability to effectively lead Tribal. 

Environment
The credibility and longevity of any business goes beyond pure  
financial gain; a principle long-embodied and supported by Tribal’s  
strong values-based culture and approach to environmental, social  
and governance issues.

Tribal is part of the Government initiative, Energy Savings Opportunity 
Scheme (ESOS), and completed its Phase 2 assessment in November 
2019. This reviewed Tribal’s energy consumption across its UK offices 
and Tribal is implementing a number of energy saving opportunities as 
identified throughout its Global offices. In addition, Tribal undertook 
a Travel Energy Use assessment to identify ways by which to reduce 
its carbon footprint, this includes initiatives such as promotion and 
monitoring of video and teleconference meetings and the use of  
public transport and car sharing options wherever possible.

Principal risks and uncertainties
The Group’s principal risks and uncertainties are explained in the 
Strategic report on page 30. Risks of a financial nature are addressed 
in the Financial review on page 27, and Note 30 of the financial 
statements.

Section 172
The Board's responsibilities to promote the success of the Group under 
Section 172 of the Companies Act 2006, as modified by the Companies 
(Miscellaneous Reporting) Regulations 2018 are outlined in the Section 
172 Statement on page 31.

Directors’ indemnities
The Company has made qualifying third party indemnity provisions for 
the benefit of its Directors, which remain in force at the date of this 
report and throughout the year. Directors’ and officers’ liability insurance 
is provided for all Directors of the Company.

63

The Group is an equal opportunities employer and bases all decisions on 
individual ability, regardless of race, religion, gender, sexual orientation, 
age or disability. Applications for employment by disabled persons will 
always be fully considered, having regard to their particular aptitudes 
and abilities. Should any employee become disabled, every practical 
effort is made to provide continued employment. Depending on their 
skills and abilities, they enjoy the same career prospects and scope 
for realising their potential as other employees. Appropriate training 
is arranged for disabled employees, including retraining for alternative 
work for those who become disabled, to promote their career 
development within the organisation.

Research and development
The Group continues to invest in research and development of software 
products, as set out in Notes 5 and 14 of the financial statements. The 
investment is predominantly in the Group’s next-generation cloud-based 
Student Information System, Tribal Edge. More information on Tribal 
Edge is on pages 16 and 17 of the Strategic report. Total research and 
development expenditure increased to £11.6m (2019: £10.7m) of 
which £6.8m (2019: £6.2m) was capitalised.

Post balance sheet events
There have been no significant events to report since the date of the 
balance sheet.

Future development
An indication of likely future developments in the business of the Group 
is included in the Strategic report.

Annual General Meeting
The Company’s AGM will be held on 27 April 2021. The notice convening 
the AGM and an explanation of the business to be put to the meeting are 
contained in a separate circular to shareholders.

Independent auditors
BDO LLP have expressed their willingness to continue in office as 
auditors and a resolution to reappoint them will be put to the AGM.

Directors retiring
The names of the Directors who served during the year and up to the 
date of signing the financial statements are set out on page 39. All 
Directors are required to submit to re-election each year and will be 
proposed for re-election at the forthcoming AGM.

The appointment and replacement of Directors is governed by the 
Company’s Articles of Association, the UK Corporate Governance 
Code, the Companies Act 2006 and related legislations. The Articles 
themselves may be amended by special resolution of the shareholders.

Directors’ interests in the Company and share capital information, 
including share options, are detailed in the Remuneration report on  
page 60 and 61.

Share capital
Details of the authorised and issued share capital are shown in Note 
23 to the financial statements. The Company has one class of Ordinary 
Shares, which carry no right to fixed income. Each share carries the right 
to one vote at general meetings of the Company. During the year, the 
Company issued 6,118,525 shares (2019: 3,528,603 Ordinary Shares 
of 5p).

Branches
The Group has overseas branches in Australia, New Zealand, South 
Africa, Abu Dhabi, Hungary and Singapore.

Employees
Tribal is a business which is highly dependent on its people. We seek  
to attract, develop and retain high-calibre staff and, as a consequence, 
our customers can be assured that the service they receive is among 
the best available. The Group’s commitment to its people is discussed  
in the Environmental, social and governance report on page 32.

The Board takes its responsibilities to employee engagement and 
interests very seriously and ensures any decisions made take into 
consideration the impact on the Groups employees. Employees have 
the opportunity to ask questions regarding all aspects of the business 
during our regular Group-wide update meetings with the Group’s 
Executive Management team. The Group recognises the value of its 
employees and where possible seeks to promote internally within 
the business and aims to empower, where appropriate, employees 
to aid with decision-making within the Group. Employee interests are 
considered in full when the Board are making key decisions regarding 
changes to the business, such as restructuring, acquisitions and 
streamlining of operating segments. Decisions impacting employees 
interest are communicated in a timely manner.

Strategic ReportGovernanceFinancial StatementsOverview64

Tribal Group plc  Annual Report and Accounts 2020

Directors’ report continued

Directors’ responsibility statement
The Directors are responsible for preparing the Annual Report and the 
financial statements in accordance with applicable law and regulation.

Each of the Directors, whose names and functions are listed in the 
Directors’ responsibility statement confirm that, to the best of  
their knowledge:

Company law requires the Directors to prepare financial statements 
for each financial year. Under that law the Directors have prepared 
the Group financial statements in accordance with international 
accounting standards in conformity with the requirements of the 
Companies Act 2006 in accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom Accounting Standards, 
comprising FRS 101 ‘Reduced Disclosure Framework’, and applicable 
law). Under company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair view 
of the state of affairs of the Group and Company and of the profit or 
loss of the Group and Company for that period. In preparing the financial 
statements, the Directors are required to:

•  select suitable accounting policies and then apply them consistently;

•  state whether applicable IFRSs as adopted by the European  
Union have been followed for the Group financial statements  
and United Kingdom Accounting Standards, comprising FRS 101, 
have been followed for the Company financial statements,  
subject to any material departures disclosed and explained  
in the financial statements;

•  make judgements and accounting estimates that are reasonable 

and prudent; 

•  prepare the financial statements on the going concern basis unless 

it is inappropriate to presume that the Group and Company will 
continue in business.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Company’s transactions and disclose with reasonable accuracy at any 
time the financial position of the Group and Company and enable them 
to ensure that the financial statements comply with the Companies 
Act 2006 and, as regards the Group financial statements, Article 4 
of the IAS Regulation.

The Directors are also responsible for safeguarding the assets of the 
Group and Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.

The Directors of the ultimate Parent Company are responsible for the 
maintenance and integrity of the of the ultimate Parent Company’s 
website. Legislation in the United Kingdom governing the preparation 
and dissemination of financial statements may differ from legislation  
in other jurisdictions.

The Directors consider that the Annual Report and Accounts, taken as a 
whole, is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Group and Company’s 
performance, business model and strategy.

•  the Company financial statements, which have been prepared in 

accordance with United Kingdom Generally Accepted Accounting 
Practice (United Kingdom Accounting Standards, comprising FRS 
101 ‘Reduced Disclosure Framework’, and applicable law), give a true 
and fair view of the assets, liabilities, financial position and profit of 
the Company;

•  the Group financial statements, which have been prepared in 

accordance with IFRSs as adopted by the European Union, give a true 
and fair view of the assets, liabilities, financial position and profit of 
the Group; 

•  the Directors’ report includes a fair review of the development and 
performance of the business and the position of the Group and 
Company, together with a description of the principal risks and 
uncertainties that it faces. 

Corporate governance
The Company’s statement on corporate governance compliance can 
be found in the Corporate Governance Report on pages 42 to 45 of the 
Annual Report and Accounts. The Corporate Governance Report forms 
part of this Directors’ report and is incorporated by reference.

Statement of disclosure of information to auditors
In accordance with Section 418, Directors’ reports shall include a 
statement, in the case of each Director in office at the date the 
Directors’ report is approved, that:

•  so far as the Director is aware, there is no relevant audit information 

of which the Company’s auditors are unaware; and

•  he has taken all the steps that he ought to have taken as a Director in 
order to make himself aware of any relevant audit information and to 
establish that the Company’s auditors are aware of that information.

Approved by the Board of Directors and signed on its behalf by;

Mark Pickett
Chief Executive Officer

Registered number 4128850

17 March 2021

Independent auditor's report
to the Members of Tribal Group plc

65

Opinion on the financial statements
In our opinion: 

•  the financial statements give a true and fair view of the state of 

the Group’s and of the Parent Company’s affairs as at 31 December 
2020 and of the Group’s profit for the year then ended; 

•  the Group financial statements have been properly prepared in 

accordance with international accounting standards in conformity 
with the requirements of the Companies Act 2006; 

•  the Parent Company financial statements have been properly 

prepared in accordance with United Kingdom Generally Accepted 
Accounting Practice; and 

•  the financial statements have been prepared in accordance with 

the requirements of the Companies Act 2006. 

We have audited the financial statements of Tribal Group plc (the 
Parent Company) and its subsidiaries (the Group) for the year ended  
31 December 2020, which comprise the consolidated income 
statement, the consolidated statement of comprehensive income, 
the consolidated balance sheet, the consolidated statement of 
changes in equity, the consolidated cash flow statement, the 
Company only balance sheet, the Company only statement of  
changes in equity and notes to the financial statements, including  
a summary of significant accounting policies. 

The financial reporting framework that has been applied in the 
preparation of the Group financial statements is applicable law 
and international accounting standards in conformity with the 
requirements of the Companies Act 2006. The financial reporting 
framework that has been applied in the preparation of the Parent 
Company financial statements is applicable law and United Kingdom 
Accounting Standards, including Financial Reporting Standard 101 
Reduced Disclosure Framework (United Kingdom Generally Accepted 
Accounting Practice). 

Basis for opinion 
We conducted our audit in accordance with International Standards  
on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the Auditor’s 
responsibilities for the audit of the financial statements section  
of our report. We believe that the audit evidence we have obtained  
is sufficient and appropriate to provide a basis for our opinion. 

Independence 

We remain independent of the Group and the Parent Company in 
accordance with the ethical requirements that are relevant to our 
audit of the financial statements in the UK, including the FRC’s Ethical 
Standard as applied to listed entities, and we have fulfilled our other 
ethical responsibilities in accordance with these requirements. 

Conclusions relating to going concern 
In auditing the financial statements, we have concluded that the 
Directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. Our evaluation of 
the Directors’ assessment of the Group and the Parent Company’s ability 
to continue to adopt the going concern basis of accounting included: 

We obtained the going concern assessment, approved by the Directors, 
including detailed cash flow forecasts up to March 2022 and where 
applicable agreed this to third party documentation including signed 
banking facilities and agreements for deferred consideration. 

We inspected the Group’s signed revolving facility agreements with 
HSBC (Note 1) to check that the Group has sufficient funds to settle the 
deferred consideration due of £1.4m (Note 18) for Tribal Dynamics while 
at the same time maintaining sufficient working capital to continue daily 
operations as normal. We assessed the impact on banking covenants to 
determine if they would be breached if the draw down of all facilities were 
to occur. 

We assessed the appropriateness of sensitivity analyses prepared by 
management over the Group’s cash flow forecasts including the effects 
of adverse movements in revenue, the gross margin and an increase in 
expenditure to determine the sufficiency of available cash resources 
required to settle short-term liabilities as they fall due over the next  
12 months. 

We assessed management’s assumptions in the going concern forecast 
including revenue growth, profit margin, Coronavirus risk assessment and 
funding headroom availability with reference to the historical accuracy of 
management’s forecasts, comparing the current forecasts against post-
year end actual results and committed revenue contracts. 

We assessed the effect of contract liabilities on the net current  
liability position by considering the costs to deliver the products and 
services, as well as deferred costs in order to realise revenue held as  
a contract liability. 

We reviewed the adequacy of disclosures in Note 1 to the financial 
statements regarding going concern. 

Based on the work we have performed, we have not identified any 
material uncertainties relating to events or conditions that, individually 
or collectively, may cast significant doubt on the Group and Parent 
Company’s ability to continue as a going concern for a period of at least 
12 months from when the financial statements are authorised for issue. 

Our responsibilities and the responsibilities of the Directors with respect 
to going concern are described in the relevant sections of this report. 

Strategic ReportGovernanceFinancial StatementsOverview66

Independent auditor's report continued

Overview

Coverage

100% (2019: 100%) of Group profit before tax 

Key audit 
matters ('KAM')

100% (2019: 100%) of Group revenue

99% (2019: 99%) of Group total assets

2020  

2019

Revenue recognition  

	

Going Concern  

IFRS 16 implementation  







Based on our risk assessment and consideration that certain factors affecting going concern in 2019 are no longer present, going 
concern is no longer considered to be a key audit matter in the current year. 

IFRS 16 implementation is no longer considered to be a key audit matter because the implementation of IFRS 16 was a one-off event 
with no ongoing key audit matters in the current year.

Materiality

Group financial statements as a whole 

£560,000 (2019: £580,000) based on 6% of profit before tax (2019: 5% adjusted operating profit)

An overview of the scope of our audit 
Our Group audit was scoped by obtaining an understanding of the  
Group and its environment, including the Group’s system of internal 
control, and assessing the risks of material misstatement in the 
financial statements. We also addressed the risk of management 
override of internal controls, including assessing whether there was 
evidence of bias by the Directors that may have represented a risk of 
material misstatement. 

In determining the scope of our audit we considered the size and nature 
of each component within the Group to determine the level of work to be 
performed at each in order to ensure sufficient assurance was obtained 
to allow us to express an opinion on the financial statements as a 
whole. The components identified as significant were Tribal Education 
Ltd and Tribal Group PTY, which were subject to a full scope audit by 
BDO LLP. Significant components comprises 100% revenue, 100% 
of adjusted operating profit and 99% of Group total assets. There are 
16 other components around the world that were not considered to be 
significant components of the Group on the basis that their results do 
not make up a significant proportion of the Group as a whole. These 16 
other components are branches or subsidiaries of the two significant 

components identified and their results are included within the financial 
results of the two significant components. For these components, 
analytical review procedures were performed on their year-end results 
by the Group audit team. 

We also obtained an understanding of the internal control environment 
related to the financial reporting process and assessed the 
appropriateness, completeness and accuracy of the Group journals 
and other adjustments performed on consolidation. 

Key audit matters 

Key audit matters are those matters that, in our professional 
judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant 
assessed risks of material misstatement (whether or not due to fraud) 
that we identified, including those which had the greatest effect on: 
the overall audit strategy, the allocation of resources in the audit, 
and directing the efforts of the engagement team. This matter was 
addressed in the context of our audit of the financial statements as 
a whole, and in forming our opinion thereon, and we do not provide a 
separate opinion on this matter.

Tribal Group plc  Annual Report and Accounts 2020 
 
 
 
 
67

Key audit matter 

Revenue 
recognition 
i-graduate and  
data analytics 
revenue stream

(Refer to Note 1  
and 3 to the  
financial  
statements) 

Judgement is required in 
determining the appropriate point 
of revenue recognition in line with 
the requirements of applicable 
accounting standards and whether 
revenue should be measured at a 
point in time or over time. 

In light of the judgements and 
assessments required to be 
made by management in this 
area, particularly as a result of the 
material difference between point  
in time and over time recognition, 
and the complexities of the 
applicable accounting standard, 
we have determined that revenue 
recognition is a key audit matter.

How the scope of our audit addressed the key audit matter

Our audit procedures included assessing the judgements made by management in 
determining the appropriate revenue recognition for performance obligations satisfied  
over time. 

We performed a detailed assessment of a sample of the contracts including the terms 
and conditions of the services being provided to check that revenue was appropriately 
recognised in accordance with the requirements of applicable accounting standards. 

We obtained the physical report deliverables for a sample of customers to assess the 
performance obligations and how these have been delivered to the customer. We reviewed 
the inputs and outputs against the survey and benchmarking performance obligations in the 
relevant contracts to assess whether revenue was recognised in line with contractual terms, 
the Group’s recognition policy and the provisions of applicable accounting standards. 

We assessed the appropriateness of the Group’s revenue recognition policies against the 
requirements of the applicable accounting standards. 

Key observations: 
Based on the procedures performed, we consider the revenue recognition of the i-graduate 
and data analytics revenue stream to be in accordance with the Group’s accounting policy. 

Our application of materiality 
We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements. We consider 
materiality to be the magnitude by which misstatements, including omissions, could influence the economic decisions of reasonable users  
that are taken on the basis of the financial statements. 

In order to reduce to an appropriately low level the probability that any misstatements exceed materiality, we use a lower materiality level, 
performance materiality, to determine the extent of testing needed. Importantly, misstatements below these levels will not necessarily be 
evaluated as immaterial as we also take account of the nature of identified misstatements, and the particular circumstances of their occurrence, 
when evaluating their effect on the financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole and performance materiality as follows:

2020 
£

Materiality 

560,000 

2019 
£ 

580,000 

2020 
£

350,000 

2019 
£ 

387,000

Basis for determining 
materiality

Rationale for the 
benchmark applied

Performance 
materiality

Basis for determining 
performance 
materiality

6% Profit before tax

5% Adjusted operating profit

As a listed business 
shareholders are interested 
in a statutory measure 
of profit before tax as an 
indicator of the Group’s ability 
to pay dividends and overall 
performance of the business.

The Group use adjusted 
operating profit as their main 
measure of performance 
internally and to the market. 
Adjusted operating profit is 
calculated excluding the other 
items as disclosed in Note 7  
to the financial statements.

Capped at 62.5% of  
Group materiality

Capped at 70% of  
Group materiality

Capped 62.5% (2019: 70%) of Group materiality given the 
assessment of the components aggregation risk.

392,000 

406,000 

245,000 

270,900

In setting the level of performance materiality we considered 
a number of factors including the areas of estimation with 
the financial statements and the type of audit testing to be 
completed. On this basis performance materiality was set at 
70% of Group materiality.

In setting the level of performance materiality we 
considered a number of factors including the areas of 
estimation with the financial statements and the type of 
audit testing to be completed. On this basis performance 
materiality was set at 70% of Parent Company materiality. 

Strategic ReportGovernanceFinancial StatementsOverview68

Independent auditor's report continued

Component materiality 

We set materiality for each component of the Group based on a 
percentage of between 57% and 70% of Group materiality dependent 
on the size and our assessment of the risk of material misstatement 
of that component. Component materiality ranged from £320,000 
to £400,000. In the audit of each component, we further applied 
performance materiality levels of 70% of the component materiality 
to our testing to ensure that the risk of errors exceeding component 
materiality was appropriately mitigated. 

Reporting threshold 

We agreed with the Audit Committee that we would report to them all 
individual audit differences in excess of £11,200 (2019: £11,600).  
We also agreed to report differences below this threshold that, in our 
view, warranted reporting on qualitative grounds. 

auditor’s report thereon. Our opinion on the financial statements does 
not cover the other information and, except to the extent otherwise 
explicitly stated in our report, we do not express any form of assurance 
or conclusion thereon. Our responsibility is to read the other information 
and, in doing so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge obtained in 
the course of the audit, or otherwise appears to be materially misstated. 
If we identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether this gives rise 
to a material misstatement in the financial statements themselves. 
If, based on the work we have performed, we conclude that there is 
a material misstatement of this other information, we are required to 
report that fact. 

We have nothing to report in this regard. 

Other information 
The Directors are responsible for the other information. The other 
information comprises the information included in the Annual Report 
and Accounts 2020 other than the financial statements and our 

Other Companies Act 2006 reporting 
Based on the responsibilities described below and our work performed 
during the course of the audit, we are required by the Companies 
Act 2006 and ISAs (UK) to report on certain opinions and matters as 
described below. 

Strategic report and Directors’ report 

Matters on which we are required to report by exception

• 

• 

In our opinion, based on the work undertaken in the course of the audit: 
the information given in the Strategic report and the Directors’ report  
for the financial year for which the financial statements are prepared  
is consistent with the financial statements; and

the Strategic report and the Directors’ report have been prepared in 
accordance with applicable legal requirements.

In the light of the knowledge and understanding of the Group and Parent 
Company and its environment obtained in the course of the audit, we 
have not identified material misstatements in the Strategic report or the 
Directors’ report.

We have nothing to report in respect of the following matters in relation to 
which the Companies Act 2006 requires us to report to you if, in our opinion:

•  adequate accounting records have not been kept by the Parent 

Company, or returns adequate for our audit have not been received from 
branches not visited by us; or

• 

the Parent Company financial statements are not in agreement with the 
accounting records and returns; or

•  certain disclosures of Directors’ remuneration specified by law are not 

made; or

•  we have not received all the information and explanations we require for 

our audit. 

Tribal Group plc  Annual Report and Accounts 2020Overview

Strategic Report

Governance

Financial Statements

69

Responsibilities of Directors 
As explained more fully in the Directors’ responsibility statement, the 
Directors are responsible for the preparation of the financial statements 
and for being satisfied that they give a true and fair view, and for such 
internal control as the Directors determine is necessary to enable 
the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error. 

We assessed the susceptibility of the Group’s financial statements to 
material misstatement, including how fraud might occur. In addressing 
the risk of fraud including management override of controls, we have 
performed journals testing based on a set of fraud risk criteria and 
tested to supporting documentation also verifying the business 
rationale. We also incorporated unpredictability procedures as part  
of our response to the risk of management override of controls. 

In preparing the financial statements, the Directors are responsible for 
assessing the Group’s and the Parent Company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to going 
concern and using the going concern basis of accounting unless the 
Directors either intend to liquidate the Group or the Parent Company  
or to cease operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities for the audit of the financial 
statements 
Our objectives are to obtain reasonable assurance about whether the 
financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high level of assurance, 
but is not a guarantee that an audit conducted in accordance with 
ISAs (UK) will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material 
if, individually or in the aggregate, they could reasonably be expected to 
influence the economic decisions of users taken on the basis of these 
financial statements. 

Extent to which the audit was capable of detecting 
irregularities, including fraud 

Irregularities, including fraud, are instances of non-compliance with laws 
and regulations. We design procedures in line with our responsibilities, 
outlined above, to detect material misstatements in respect of 
irregularities, including fraud. The extent to which our procedures are 
capable of detecting irregularities, including fraud is detailed below: 

We obtained an understanding of the legal and regulatory frameworks 
that are applicable to the Group and determined that the most 
significant are the Companies Act 2006, accounting standards  
AIM Rules and the Corporation Tax Act 2010. We identified these  
areas of laws and regulations as those that could reasonably be 
expected to have a material effect on the financial statements from 
sector experience and through discussion with the Directors and  
other management.

We assessed compliance with the these laws and regulations through 
enquiry with management and the Audit Committee, review of reporting 
to Directors with respect to compliance with laws and regulations, 
review of Board meeting minutes and review of legal correspondence 
and confirmations. 

We also communicated relevant identified laws and regulations and 
potential fraud risks to all engagement team members and remained 
alert to any indications of fraud or non-compliance with laws and 
regulations throughout the audit. 

Our audit procedures were designed to respond to risks of material 
misstatement in the financial statements, recognising that the risk 
of not detecting a material misstatement due to fraud is higher than 
the risk of not detecting one resulting from error, as fraud may involve 
deliberate concealment by, for example, forgery, misrepresentations or 
through collusion. There are inherent limitations in the audit procedures 
performed and the further removed non-compliance with laws and 
regulations is from the events and transactions reflected in the financial 
statements, the less likely we are to become aware of it. 

A further description of our responsibilities is available on the Financial 
Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our auditor’s report. 

Use of our report 
This report is made solely to the Parent Company’s members, as a 
body, in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state 
to the Parent Company’s members those matters we are required 
to state to them in an auditor’s report and for no other purpose. To 
the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the Parent Company and the 
Parent Company’s members as a body, for our audit work, for this 
report, or for the opinions we have formed. 

Sarah Joannidi (Senior Statutory Auditor) 
For and on behalf of BDO LLP, Statutory Auditor 

Bristol, UK 

17 March 2021

BDO LLP is a limited liability partnership registered in England and Wales 
(with registered number OC305127).

70

Tribal Group plc  Annual Report and Accounts 2020

Overview

Strategic Report

Governance

Financial Statements

71

Financial 
Statements

72   Consolidated income statement

73  

 Consolidated statement of comprehensive income

74 

76 

Consolidated balance sheet

 Consolidated statement of changes in equity

77   Consolidated cash flow statement

78  Notes to the financial statements

123  Company only balance sheet

124 

 Company only statement of changes in equity

125  Notes to the Company balance sheet 

Company information 

130  Company information

72

Consolidated income statement
For the year ended 31 December 2020

Note

Adjusted  
£’000

Other items 
(see Note 6) 
£’000

Year ended 
31 December 
2020 
Total 
£’000

Adjusted  
£’000

Other items 
(see Note 6) 
£’000

Year ended 
31 December 
2019 
Total 
£’000

3

72,954

(34,322)

38,632

(26,831)

11,801

53

(345)

11,509

4,5

8

6,9

6,10

(3,156)

–

–

–

(2,693)

(2,693)

–

(307)

(3,000)

1,005

72,954

78,210

(34,322)

(39,028)

38,632

39,182

–

–

–

78,210

(39,028)

39,182

(29,524)

(27,530)

(14,098)

(41,628)

9,108

11,652

(14,098)

(2,446)

53

(652)

59

(162)

–

(344)

59

(506)

8,509

11,549

(14,442)

(2,893)

(2,151)

(2,518)

2,448

(70)

8,353

(1,995)

6,358

9,031

(11,994)

(2,963)

12

12

4.1p

4.0p

(1.0)p

(0.9)p

3.1p

3.1p

4.6p

4.4p

(6.1)p

(5.9)p

(1.5)p

(1.5)p

Continuing operations

Revenue

Cost of sales

Gross profit

Total administrative expenses

Operating profit/(loss)

Investment income

Finance costs

Profit/(loss) before tax

Tax (charge)/credit

Profit/(loss) attributable to  
the owners of the parent

Earnings per share

Basic

Diluted

All activities are from continuing operations.

Tribal Group plc  Annual Report and Accounts 2020 
 
73

Consolidated statement of comprehensive income
For the year ended 31 December 2020

Profit/(loss) for the year

Other comprehensive income/(expense):

Items that will not be reclassified subsequently to profit or loss:

Remeasurement of defined benefit pension schemes

Deferred tax on measurement of defined benefit pension schemes

Items that may be reclassified subsequently to profit or loss:

Exchange differences on translation of foreign operations

Other comprehensive income/(expense) for the year net of tax

Year ended  
31 December 2020 
£’000

Year ended  
31 December 2019 
£’000

Note

6,358

(2,963)

26

21

(438)

89

1,120

771

490

(83)

(627)

(220)

Total comprehensive income/(expense) for the year attributable  
to equity holders of the parent

7,129

(3,183)

Strategic ReportGovernanceFinancial StatementsOverview74

Consolidated balance sheet
As at 31 December 2020

Non-current assets

Goodwill

Other intangible assets

Property, plant and equipment

Right-of-use assets

Net investment in lease

Deferred tax assets

Contract assets

Current assets

Trade and other receivables

Net investment in lease

Contract assets

Current tax assets

Cash and cash equivalents

Total assets

Current liabilities

Trade and other payables

Accruals

Contract liabilities

Current tax liabilities

Lease liabilities

Provisions

Net current liabilities

Non-current liabilities

Other payables

Deferred tax liabilities

Contract liabilities

Retirement benefit obligations

Lease liabilities

Provisions

Total liabilities

Net assets

Note

2020  
£’000

2019  
£’000

13

14

15

25

25

21

16

25

17

18

25

20

18

21

26

25

20

26,661

24,376

1,069

3,342

174

4,829

22

25,879

19,469

1,438

4,110

220

4,462

129

60,473

55,707

11,036

46

3,951

–

9,520

24,553

85,026

(6,052)

(7,480)

(23,078)

(2,861)

(1,020)

(265)

(40,756)

(16,203)

(40)

(1,250)

(330)

(958)

(2,551)

(923)

(6,052)

(46,808)

38,218

10,791

46

3,864

2

16,463

31,166

86,873

(7,027)

(14,437)

(22,940)

(1,864)

(933)

(450)

(47,651)

(16,485)

(1,970)

(1,093)

(78)

(540)

(3,286)

(936)

(7,903)

(55,554)

31,319

Tribal Group plc  Annual Report and Accounts 2020Overview

Strategic Report

Governance

Financial Statements

75

Consolidated balance sheet continued
As at 31 December 2020

Equity

Share capital

Share premium

Other reserves

Accumulated losses

Total equity attributable to equity holders of the parent

Note

23

24

2020  
£’000

10,285

15,951

26,926

(14,944)

38,218

2019  
£’000

9,979

15,539

26,029

(20,228)

31,319

Notes 1 to 33 form part of these financial statements. The Company’s registered number is 04128850.

The financial statements on pages 72 to 129 were approved by the Board of Directors and authorised for issue on 17 March 2021 
and were signed on its behalf by:

Richard Last 

Director 

Mark Pickett

 Director

 
 
 
 
76

Consolidated statement of changes in equity
For the year ended 31 December 2020

Balance as at 31 December 2018 

Loss for the year

Other comprehensive expense for the year

Total comprehensive expense for the year

Issue of equity share capital

Equity dividend paid

Credit to equity for share-based payments

Foreign exchange difference on share-based payments

Tax credit on credit to equity for share-based payments

Contributions by and distributions to owners

Balance at 31 December 2019

Profit for the year

Other comprehensive income for the year

Total comprehensive income for the year

Issue of equity share capital

Equity dividend paid

Credit to equity for share-based payments

Share options exercised

Foreign exchange difference on share-based payments

Tax credit on credit to equity for share-based payments

Share  
capital  
£’000

Share 
premium  
£’000

Other 
reserves  
£’000

Accumulated 
losses  
£’000

Total  
equity  
£’000

Note

9,803

15,539

25,020

(14,982)

35,380

9,979

15,539

26,029

(20,228)

31,319

1,009

(2,063)

–

–

–

176

–

–

–

–

176

–

–

–

–

–

–

–

–

–

–

–

–

239

–

–

67

–

–

–

–

–

–

–

–

412

–

–

–

–

–

–

–

1,042

(33)

–

(2,963)

(2,963)

(220)

(220)

(3,183)

(3,183)

–

(2,147)

–

–

84

176

(2,147)

1,042

(33)

84

(878)

–

–

–

–

–

1,339

(479)

37

–

897

6,358

771

7,129

–

6,358

771

7,129

239

(2,254)

(2,254)

–

–

–

409

(1,845)

1,339

–

37

409

(230)

23

11

22

22

21

23

11

22

23

22

21

Contributions by and distributions to owners

306

412

At 31 December 2020

10,285

15,951

26,926

(14,944)

38,218

Tribal Group plc  Annual Report and Accounts 2020 
Consolidated cash flow statement
For the year ended 31 December 2020

Net cash from operating activities

Investing activities

Interest received

Purchases of property, plant and equipment

Expenditure on intangible assets

Payment of deferred consideration for acquisitions

Net gain on forward contracts

Acquisition of investments in subsidiaries – cash consideration

Acquisition of investments in subsidiaries – cash acquired

Net cash outflow from investing activities

Financing activities

Interest paid

Loan arrangement fees

Proceeds on issue of shares

Payment of lease liabilities

Proceeds from sub-leases

Equity dividend paid

Net cash used in financing activities

Net decrease in cash and cash equivalents

Cash and cash equivalents at beginning of year 

Effect of foreign exchange rate changes

Cash and cash equivalents at end of year

77

Year ended  
31 December 2020 
£’000

Year ended  
31 December 2019 
£’000

5,461

12,359

6

(356)

(7,129)

(1,732)

41

–

–

(9,170)

(259)

(65)

239

(980)

52

(2,254)

(3,267)

(6,976)

16,463

33

9,520

51

(577)

(6,300)

(485)

–

(5,904)

34

(13,181)

(119)

–

176

(865)

52

(2,147)

(2,903)

(3,725)

19,974

214

16,463

Note

27

15

14

23

25

25

11

17

Strategic ReportGovernanceFinancial StatementsOverview78

Notes to the financial statements

1. Accounting policies
General information

Tribal Group plc (the Company) is a company incorporated, registered and domiciled in England and Wales in the United Kingdom under the 
Companies Act. The Company is a public limited company which is listed on the Alternative Investment Market (AIM). The address of the registered 
office is given on page 130. The principal activities of the Company and its subsidiaries (the Group) and the nature of the Group’s operations are set 
out in Note 4 and in the Strategic report on pages 10 to 35. The financial statements are presented in pounds sterling because that is the currency 
of the primary economic environment in which the Group operates. Foreign operations are included in accordance with the policies set out below. 
The principal accounting policies applied in the preparation of these consolidated financial statements are set out below. These policies have been 
consistently applied to all the years presented, unless otherwise stated.

Basis of preparation

The financial statements on pages 72 to 129 have been prepared in accordance with International Accounting Standards in conformity 
with the requirements of the Companies Act 2006. The financial information has been prepared on the historical cost basis, except for 
contingent consideration and share-based payments which are recognised at fair value. 

The preparation of financial statements in conforming with IFRS requires the use of certain critical accounting estimates. It also requires 
management to exercise its judgement in the process of applying the Group’s accounting policies. The areas involving a higher degree of 
judgement or complexity, or areas where assumptions and estimates are significant to the financial statements are disclosed in Note 2.

Adoption of new and revised standards

In the current financial year, there have been no new standards or amendments which became effective for the current reporting period that 
have had a material effect on the Group.

At the date of the authorisation of these financial statements, the following Standards and Interpretations which have not been applied in 
these financial statements were in issue but not yet effective (and in some cases had not been adopted by the EU):

IFRS 17 

IFRS 16 (amendments) 

IAS 37 (amendments)  

Insurance contracts

Property, Plant and Equipment

Provisions, Contingent Liabilities and Contingent assets

Amendments to IFRS 9, IAS 39, IFRS 7, IFRS 16 

Interest rate benchmark reform

Amendments to IAS 1 

Amendments to IFRS 16 

Amendments to IAS 8 

Classification of liabilities as current or non-current

Covid-19 related rent concessions

Accounting policies - changes in estimates and errors

None of the above standards will have a material impact on the Group.

Basis of consolidation

The consolidated financial statements incorporate the financial statements of the Company and entities controlled by the Company  
(its subsidiaries) made up to 31 December each year. Control is achieved where the Company:

•  has the power over the investee;

• 

is exposed, or has the rights, to variable returns from its involvement with the investee; and

•  has the ability to use its power to affect its returns.

The results of subsidiaries acquired or disposed of during the year are included in the consolidated income statement from the effective 
date of acquisition or up to the effective date of disposal, as appropriate. All intra Group transactions, balances, income and expenses are 
eliminated on consolidation.

Tribal Group plc  Annual Report and Accounts 202079

Adoption of the going concern basis

Tribal had cash and cash equivalents of £9.5m at the end of 2020 plus access to an undrawn UK and Australian overdraft of £2.0m and $AUD 
2.0m respectively. This is after £0.1m of furlough benefits and all temporary tax deferrals were repaid in full before 31 December 2020. On 
21 January 2020 the Group entered into a three-year £10m multicurrency revolving facility with HSBC with the option to extend by a further 
two years. The first option to exercise was approved by HSBC on 16 March 2021. The facility was put in place to cover general corporate and 
working capital requirements of the Group and was fully drawn down in March 2020 but was repaid in full before 31 December 2020. Tribal Group 
plc has undertaken to make adequate financial resources available to the Group to meet its current and future obligations as and when they fall 
due. We responded to the challenges presented by the Covid-19 pandemic and we transitioned quickly and efficiently to remote working. The 
changes customers have seen from our delivery of work across the business have been well received and demonstrate our ability to adapt and 
change as a business but still serve customers. It also demonstrates the benefits of remote working to the business both in terms of reduction 
of travel costs and increase in productivity which we expect to continue to benefit the business into the future post-Covid-19. Any medium 
to longer-term effects or changes resulting from Covid-19 on education institutions will become clearer over time and we continue to closely 
monitor the ongoing impact of Covid-19 on a regular basis.

The Company has guaranteed the year-end liabilities of its UK subsidiaries (see Note 32).

The Group’s software products benefit from a significant installed customer base, whilst its other activities are typically delivered under 
the framework of long-term contracts. Collectively, the Group has a range of customers across different geographic areas, good levels of 
committed income and a pipeline of new opportunities. While the Group’s net current liability position has decreased slightly to £16.2m from 
£16.5m in 2019, it is still being driven by the recognition of IFRS 16 lease liabilities as current liabilities of £1m, the deferred consideration 
recognised relating to the Tribal Dynamics Ltd acquisition of £1.4m and net current contract liabilities of £19.1m relating to deferred customer 
revenue recognised in accordance with IFRS 15.

The Group benefits from strong annual recurring revenues and cash generation, it also has a significant pipeline of committed income. The impact 
on 2021 will become clearer as the year progresses and as the medium to longer-term impact of Covid-19 on education institutions is understood. 

The Directors, having considered the cash-flow forecast, and while noting the Group has net current liabilities, have performed a risk 
assessment of likely downside scenarios and associated mitigating actions. Based on this assessment they have a reasonable expectation 
that adequate financial resources will continue to be available for at least 12 months from the date of approval of the financial statements. 
Thus, they continue to adopt the going concern basis in preparing the financial statements. 

In assessing the Company’s going concern position and the Group’s ability to provide the necessary financial support, the Directors have 
considered all relevant facts and latest forecasts and assessment of the risks faced by the Group, taking into account reasonably possible 
changes in trading performance. In addition, management have sufficiently stress tested the latest forecasts to the point where either the 
Group cannot meet its liabilities or is in breach of banking covenants and have concluded that this position is so remote it does not have a 
significant impact on the Groups ability to continue as a going concern. Accordingly, after making enquiries and receiving confirmation of Group 
support as set out above, the Directors have a reasonable expectation that the Company has adequate resources to continue in operational 
existence for the foreseeable future. Thus, they continue to adopt the going concern basis in preparing the financial statements. 

Revenue recognition

Revenue is measured at the fair value of the consideration receivable from the provision of goods and services to third party customers 
in the normal course of business. Revenue is stated excluding sales tax and trade discounts. The particular recognition policies applied in 
respect of the various potential elements of short-term or repeat service contracts are as set out below. Analysis has been provided by 
revenue stream:

Student Information Systems:

• 

revenue on perpetual software licenses is recognised on the commencement of software implementation and related consultancy. 
Revenue will be recognised over the duration of the project implementation period on a percentage complete basis being the number of days 
complete compared to the number of days expected for the project based on timesheet records. Performance obligations are considered to 
be met when the installation of software is complete. Revenue is recognised over time as the conditions as set out in IFRS 15.35 are met;

•  where there is a short implementation, as with most Further Education and Work-based Learning sales, there will be little, if any, 

impact. For the larger deals, which may typically have implementation periods of two years or more, this has the effect of spreading the 
recognition of License revenue over an extended period, rather than immediate, upfront recognition;

• 

• 

revenue from term software licenses is spread over the period of the license;

revenue from contracts for software maintenance and support is recognised on a pro rata basis over the contract period, reflecting the 
Group’s obligation to support the relevant software products and update their content over the contract period;

•  other services that are purchased for a specific term are recognised on a pro rata basis over the contract period. This includes services 

such as hosting and managed IT services; and

• 

revenue from software implementation, consultancy and other services that involve the purchase of a number of days is recognised as 
the service is provided.

Strategic ReportGovernanceFinancial StatementsOverview80

1. Accounting policies continued
Revenue recognition continued

Education Services:

Revenue from the sale of services is recognised upon transfer of control to the customer and assessment of performance obligations. 
This is generally when services are performed for customers. The method by which the Group measures the service being performed varies 
depending on the nature of the contract, but will typically be driven by either time incurred or deliverables delivered as appropriate to the 
particular arrangement with the customer. Performance obligations are considered complete upon the transfer of deliverables as defined in 
the contract.

Interest is accrued on a time basis, by reference to the principal outstanding and at the effective interest rate applicable.

For multi-element contracts that include more than one separable revenue stream, the fair values of the component parts are established 
and revenue recognised for each separable element in line with the relevant policy above. Where legally separate contracts are entered into 
at or near the same time, with the same entity and were negotiated as a package, they are treated as a single arrangement for accounting 
purposes. Performance obligations are met in the same way they are for each relevant stream as noted above.

In addition to this, the Group has long-term contracts for the provision of more complex, project-based services including arrangements 
that involve significant production, modification, or customisation of software. Where the outcome of such long-term project-based 
contracts can be measured reliably, revenue and costs are recognised by reference to the stage of completion of the project at the balance 
sheet date. This is measured by the proportion that development time incurred for work performed to date bears to the estimated total 
development time required. Variations in contract work and claims are included to the extent that the amount can be measured reliably and 
its receipt is considered probable. 

Where the outcome of a long-term project-based contract cannot be estimated reliably, contract revenue is recognised to the extent of 
contract costs that it is probable will be recovered. When it is probable that the total contract costs will exceed total contract revenue, the 
expected loss is recognised as an expense within administrative expenses immediately.

The transaction price of contracted goods and services is shown separately in the contract with customers. The contracted prices of each 
component of a product sale are expected to provide a robust and appropriate starting point in seeking to allocate the total transaction 
price to the identified performance obligations. The time value of money is not expected to be significant as contracts where cash is 
disconnected from revenue by greater than one year are likely to be rare. There are limited variables outside the contracted price which 
impact the transaction price allocated to performance obligations.

Balances arise on contract assets and liabilities arise when cumulative payments received from customers at the balance sheet date 
do not necessarily equal the amount of revenue recognised on contracts. Customers are on standard payment terms which may result in 
settlement of invoices prior to recognition of associated revenue.

Deferred non-contingent consideration

The Group has a deferred non-contingent consideration obligation arising from the acquisition of Tribal Dynamics Holdings Limited. 

The accounting for changes in the fair value of deferred contingent and non-contingent consideration, that do not qualify as measurement 
period adjustments, and for which consideration is classified as an asset or liability, are remeasured at subsequent reporting dates at fair 
value with the corresponding gain or loss being recognised in profit or loss. 

Any equity-based consideration is recognised in equity at the date it is agreed and would not be remeasured at subsequent reporting dates, 
with subsequent settlement accounted for within equity.

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued81

Goodwill

Goodwill arising in a business combination is recognised as an asset at the date that control is acquired (the acquisition date). Goodwill is 
measured as the excess of the sum of the consideration transferred, the amount of any non-controlling interest in the acquiree and the fair 
value of the acquirer’s previously held equity interest (if any) in the entity over the net of the acquisition date amounts of the identifiable 
assets acquired and liabilities assumed.

If, after reassessment, the Group’s interest in the fair value of the acquiree’s identifiable net assets exceeds the sum of the consideration 
transferred, the amount of any non-controlling interest in the acquiree and the fair value of the acquirer’s previously held equity interest in the 
acquiree (if any), the excess is recognised immediately in the income statement as a bargain purchase gain.

Goodwill is not amortised but is reviewed for impairment at least annually. For the purpose of impairment testing, goodwill is allocated to each of the 
Group’s cash-generating units (CGUs) expected to benefit from the combination. CGUs (or groups of CGUs) to which goodwill has been allocated are 
tested for impairment annually, or more frequently when there is an indication that the unit may be impaired. If the recoverable amount of the CGU 
(or groups of CGUs) is less than its carrying amount, the impairment loss is allocated first to reduce the carrying amount of any goodwill allocated 
to the CGUs (or group of CGUs) and then to the other assets of the CGU (or groups of CGUs) pro rata on the basis of the carrying amount of each 
asset. An impairment loss recognised for goodwill is not reversed in a subsequent period.

On disposal of a subsidiary or a division, the attributable amount of goodwill is included in the determination of the profit and loss on 
disposal. Goodwill arising on acquisition before the date of transition to IFRS has been retained at the previous UK GAAP amounts, subject  
to being tested for impairment at that date.

Merger reserve

The merger reserve comprises the non-statutory premium arising on shares issued as consideration for acquisitions of subsidiaries 
where merger relief under the relevant section of the Companies Act applies. To the extent that the creation of goodwill originally gave 
rise to a merger reserve, upon impairment an appropriate amount is transferred from the merger reserve to the profit and loss reserve. 

Impairment of tangible and intangible assets excluding goodwill

At each balance sheet date, the Group reviews the carrying amounts of its tangible and intangible assets and right-of-use assets to 
determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable 
amount of the asset is estimated in order to determine the extent of the impairment (if any). Tangible and Intangible assets are amortised 
over their estimated useful lives (see Notes 14 and 15). Right-of-use assets are depreciated using the straight-line method from the lease 
commencement date to the earlier of the end of the useful life of the right-of-use asset or the end of the lease term.

The recoverable amount is the higher of fair value less costs to sell and the value in use. The estimated future cash flows are discounted to 
their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific 
to the asset for which the estimates of future cash flows have not been adjusted. If the recoverable amount of an asset is estimated to be 
less than its carrying amount, the carrying amount of the asset is reduced to its recoverable amount. An impairment loss is recognised as an 
expense immediately.

Where an impairment loss subsequently reverses, the carrying amount of the asset is increased to the revised estimate of its recoverable amount, 
but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been 
recognised for the asset in prior years. A reversal of an impairment loss is recognised as income immediately.

Unlike intangible assets and goodwill, right of use assets are not subject to a significant risk of material impairment, due to the nature and short-
term duration of the leases held by the Group. Expected changes to the rental duration of office properties and the corresponding discount rate 
used to value lease liabilities are not considered probable within the course of normal business, so are excluded from the requirements set out in 
IAS 1.125.

Business systems

The Group’s business systems are treated as an intangible asset where the probable future economic benefits arising from the investment 
can be assessed with reasonable certainty at the time the costs are incurred. Costs included are those directly attributable to the 
design, construction and testing of new systems (including major enhancements) from the point of inception to the point of satisfactory 
completion. Maintenance and minor modifications are expensed against the income statement as incurred. These assets are amortised by 
equal instalments over an average of 3 to 10 years.

Strategic ReportGovernanceFinancial StatementsOverview82

1. Accounting policies continued
Internally generated intangible assets – research and development costs

Expenditure on research activities is recognised as an expense in the period in which it is incurred.

An internally generated intangible asset arising from the Group’s product development is recognised only if all of the following conditions 
have been demonstrated:

•  the technical feasibility of completing the intangible asset so that it will be available for use or sale;

•  the intention to complete the intangible asset and use or sell it;

•  the ability to use or sell the intangible asset;

•  how the intangible asset will generate probable future economic benefits;

•  the availability of adequate technical, financial and other resources to complete the development and to use or sell the asset; and

•  the ability to measure reliably the expenditure attributable to the intangible asset during its development.

Internally generated intangible assets are amortised on a straight-line basis over their useful economic lives of 2 to 7 years. Where no 
internally generated intangible asset can be recognised, development expenditure is recognised as an expense in the period in which it  
is incurred.

Acquired Intangibles

Acquired intangibles are stated at cost, net of amortisation and any recognised impairment loss. These assets are amortised on a straight-
line basis over their useful economic lives of 15 years. 

Property, plant and equipment

Property, plant and equipment is stated at cost, net of depreciation and any recognised impairment loss. Depreciation is charged so as 
to write off the cost of each asset, other than properties in the course of construction, by equal instalments over their estimated useful 
economic lives as follows:

•  Leasehold buildings – life of the lease; and

•  Fixtures, fittings and other equipment – 3 to 7 years.

Leases

The Group recognises a right-of-use asset and a lease liability at the lease commencement date. The right-of-use asset is measured by 
reference to the measurement of the lease liability on that date, less any lease incentives received. The right-of-use asset is subsequently 
depreciated using the straight-line method from the commencement date to the earlier of the end of the useful life  
of the right-of-use asset or the end of the lease term.

The lease liability is initially measured at the present values of the lease payments that are not paid at the commencement date, discounted 
using the Group’s incremental borrowing rate. The lease payments also include the exercise price of a purchase option reasonably certain to 
be exercised by the Group and payments of penalties for terminating the lease, if the lease term reflects the Group exercising the option to 
terminate. Variable lease payments that do not depend on an index or a rate are recognised as expenses in the period in which the event or 
condition that triggers the payment occurs.

Short-term leases and leases of low-value assets

The Group has elected not to recognise right-of-use assets and lease liabilities for short-term leases of buildings that have a lease term of 
12 months or less and leases of low-value items including office equipment. The Group recognises the lease payments associated with 
these leases as an expense on a straight-line basis over the term of the lease. 

Sub-leases

When the Group is an intermediate lessor, it accounts for its interests in the head lease and the sub-lease separately. It assesses the lease 
classification as a sub-lease with reference to the right-of-use-asset arising from the head lease, not with reference to the underlying asset.

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued83

Other items

IAS 1, ‘Presentation of Financial Statements’, provides no definitive guidance as to the format of the income statement, but states key lines 
which should be disclosed. It also encourages the disclosure of additional line items and the reordering of items presented on the face of the 
income statement when appropriate for a proper understanding of the entity’s financial performance.

The Group has adopted a policy of disclosing separately on the face of its Group income statement the effect of any components  
of financial performance considered by the Directors to be not directly related to the trading business or regarded as exceptional,  
or for which separate disclosure would assist in a better understanding of the financial performance achieved.

Both materiality and the nature and function of the components of income and expense are considered in deciding upon such presentation. 
Such items may include, inter alia, impairment and amortisation charges relating to goodwill and other intangible assets, the financial effect 
of major restructuring and integration activity, gains or losses associated with acquisitions (including the costs of such acquisitions, 
movements in deferred contingent consideration and the associated unwind of any discount thereon), profits or losses arising on business 
disposals, share-based payments and other items where separate disclosure is considered appropriate by the Directors, including the 
taxation impact of the aforementioned items.

Retirement benefit costs

The Group operates two defined contribution pension schemes that are established in accordance with employment terms set by the employing 
companies. The assets of these schemes are held separately from those of the Group in independently administered funds. The amount charged 
against profits represents the contributions payable to the scheme in respect of the accounting period. Payments made to state-managed 
retirement benefit schemes are dealt with as payments to defined contribution schemes, where the Group’s obligations under the schemes are 
equivalent to those arising in a defined contribution retirement benefit scheme. For defined benefit retirement schemes, the cost of providing 
benefits is determined using the Projected Unit Credit Method, with actuarial valuations being carried out at the end of each reporting period. 
Remeasurement comprising actuarial gains and losses, the effect of the asset ceiling (if applicable) and the return on scheme assets (excluding 
interest) are recognised immediately in the balance sheet with a charge or credit to the statement of comprehensive income in the period in which 
they occur. Remeasurement recorded in the statement of comprehensive income is not recycled. Past service cost is recognised in profit or loss 
in the period of scheme amendment. Net interest is calculated by applying a discount rate to the net defined benefit liability or asset. Defined 
benefit costs are split into three categories:

•  current service cost, past service cost and gains and losses on curtailments and settlements;

•  net interest expense or income; and

• 

remeasurement.

The Group presents the first component of defined benefit costs within cost of sales and administrative expenses in the consolidated income 
statement. Curtailment gains and losses are accounted for as past-service cost. Net interest expense or income is recognised within finance 
costs. The retirement benefit obligation recognised in the consolidated balance sheet represents the deficit or surplus in the Group’s defined 
benefit pension schemes. Any surplus resulting from this calculation is limited to the present value of any economic benefits available in the 
form of refunds from the schemes or reductions in future contributions to the schemes.

Provisions

Provisions are recognised when the Group has a present obligation as a result of a past event, and it is probable that the Group will be 
required to settle the obligation. Provisions are measured at the Directors’ best estimate of the expenditure required to settle the obligation 
at the balance sheet date, and are discounted to present value where the effect is material.

A property related provision is recognised and measured as a provision when the Group has a present obligation arising under a property 
related contract. This includes dilapidation costs arising from exiting a leasehold property where the costs are not all expected to be incurred 
during the next year. For a business that is closed or to be discontinued the provision reflects the costs associated with exiting the property 
leased by the discontinued or closed business.

A legal claims provision is recognised and measured as a provision when the Group has a present obligation arising under a legal claim. 
This includes anticipated costs to resolve any contractual disputes and any anticipated costs in respect of disputes arising on previously 
disposed of businesses. 

A restructuring provision is recognised when the Group has developed a detailed formal plan for the restructuring and has raised a valid 
expectation in those affected that it will carry out the restructuring by starting to implement the plan or announcing its main features to 
those affected by it. The measurement of a restructuring provision includes only the direct expenditures arising from the restructuring, 
which are those amounts that are both necessarily entailed by the restructuring and not associated with the ongoing activities of the entity. 

Strategic ReportGovernanceFinancial StatementsOverview84

1. Accounting policies continued
Foreign currencies 

Transactions in currencies other than the local functional currency are recorded at the rates of exchange on the dates of the transactions. 
At each balance sheet date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates 
prevailing on the balance sheet date, with differences recognised in profit or loss in the period in which they arise. 

On consolidation, the assets and liabilities of the Group’s overseas operations are translated at exchange rates prevailing on the balance 
sheet date. Income and expense items are translated at the average exchange rates for the period. These are considered to be approximate 
rates for the transaction dates. Exchange differences arising, if any, are recognised directly within equity within other comprehensive 
income. Such translation differences are recognised as income or expense in the period in which the operation is disposed of. Goodwill and 
fair value adjustments arising on the acquisition of a foreign entity are treated as assets and liabilities of the foreign entity and translated at 
the closing rate. 

Share-based payments

The Group issues equity-settled share-based payments to certain employees. Equity-settled share-based payments are measured at 
fair value at the date of grant. This is expensed on a straight-line basis over the vesting periods of the instruments. At each balance sheet 
date, the Group revises its estimate of the number of equity instruments expected to vest as a result of the effect of the particular vesting 
conditions. The impact of the revision of the original estimates, if any, is recognised in profit or loss such that the cumulative expense 
reflects the revised estimate, with a corresponding adjustment to other reserves in equity. 

Fair value is measured by use of an adjusted Black-Scholes model for the 2017, 2018, 2019 and 2020 LTIPs (including the CSOP) and the 
2019 SAYE, and a Monte-Carlo model for the LTIPs awarded in 2016, as these will vest dependent on market conditions.

Tax

Current tax is provided at amounts expected to be paid or recovered using the tax rates and laws that have been enacted or substantively 
enacted by the balance sheet date.

Current tax provisions are recognised in accordance with IFRIC 23 and represent genuine uncertain tax treatments. The Group continually 
monitors the status of any tax provisions and will reassess annually based on any changes in facts or circumstances leading to a ‘more likely 
than not’ outcome.

Research and development tax credits are recognised in other revenue in the consolidated income statement.

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying values of assets and liabilities in the 
financial statements and the corresponding tax bases used in the computation of taxable profit, and is accounted for using the balance 
sheet liability method. Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax assets are 
recognised to the extent that it is probable that taxable profits will be available against which deductible temporary differences can be 
utilised. Such assets and liabilities are not recognised if the temporary difference arises from goodwill or from initial recognition (other than 
in a business combination) of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

The carrying value of deferred tax assets is reviewed at each balance sheet date and reduced to the extent that it is no longer probable that 
sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that 
are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax in the income statement is charged or 
credited, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt within equity.

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax 
liabilities and when they relate to income taxes levied by the same taxation authority and the Group intends to settle its current tax assets 
and liabilities on a net basis. 

Financial instruments

Financial assets and financial liabilities are recognised in the Group’s balance sheet when the Group becomes a party to the contractual 
provisions of the instrument.

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued85

Financial assets

Financial assets are classified into the following specified categories: financial assets ‘at fair value through profit or loss’ (FVTPL) and 
‘amortised cost’. The classification depends on the nature and purpose of the financial assets and is determined at the time of initial 
recognition. The Group does not currently hold any assets at fair value through profit or loss.

Amortised cost

These assets arise principally from the provision of goods and services to customers (e.g. trade receivables) and cash and cash equivalents. 
They are initially recognised at fair value plus transaction costs that are directly attributable to their acquisition, and are subsequently 
carried at amortised cost using the effective interest rate method, less provision for impairment.

Impairment of financial assets

Impairment provisions for current and non-current trade receivables are recognised based on the simplified approach within IFRS 9 using 
a provision matrix in the determination of credit losses. During this process the probability of the non-payment of the trade receivable is 
assessed. This probability is then multiplied by the amount of the expected loss arising from default to determine the expected credit loss 
for the trade receivables. Provisions are recorded net in a separate provision account with the loss being recognised in the consolidated 
income statement. On confirmation that the trade receivable will not be collectable, the gross carrying value of the asset is written off 
against the associated provision.

Impairment provisions for receivables from related parties and loans to related parties are recognised based on a forward looking expected 
credit loss model. The methodology used to determine the amount of provision is based on whether there has been a significant increase in 
credit risk since the initial recognition of the asset.

The Group’s financial assets measured at amortised cost comprise trade and other receivables and cash and cash equivalents.

Cash comprises cash in hand and deposits repayable on demand, less overdrafts payable on demand which have a right of offset against cash 
balances. These instruments are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Financial liabilities and equity

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into.

Equity instruments

An equity instrument is any contract that evidences a residual interest in the assets of the Group after deducting all of its liabilities.  
Equity instruments issued by the Group are recorded at the proceeds received, net of direct issue costs.

Financial liabilities

Financial liabilities are classified as either financial liabilities ‘at FVTPL’ or ‘amortised cost’. The only financial liabilities held ‘at FVTPL’ by the 
Group is deferred contingent consideration.

Dividends

Dividends are recognised when they become legally payable. In the case of final dividends, this is when approved by the shareholders at  
the AGM.

Contingent liabilities

Contingent liabilities are disclosed when cash flows are not probable.

2. Critical accounting judgements and sources of estimation uncertainty
In the process of applying the Group’s accounting policies, which are described in Note 1, the Board has made the following judgements that 
have the most significant effect on the amounts recognised in the financial statements.

Goodwill

The carrying value of goodwill at the year-end is £26.7m (2019: £25.9m). An annual impairment review is required under IAS 36 ‘Impairment 
of assets’ involving judgement of the future cash flows and discount rates for cash-generating units. The Group prepares such cash flow 
forecasts derived from the most recent budgets approved by the Board of Directors. Further details of the other assumptions used are given 
in Note 13.

Strategic ReportGovernanceFinancial StatementsOverview86

2. Critical accounting judgements and sources of estimation uncertainty continued
Other intangible assets

The carrying value of other intangible assets is £24.4m (2019: £19.5m). Judgement is required to assess whether costs meet the criteria 
for capitalisation set out in IAS 38, the useful life of those assets, and subsequently the consideration of the potential need for impairment 
of these assets, in particular in relation to their expected ability to generate future revenue. Further details of the other assumptions used 
are given in Note 14.

Revenue recognition

The Group’s revenue recognition policies are disclosed in Note 1. In some cases, particularly in relation to software delivery programmes on 
which we are engaged in a number of international settings, judgement is required to determine the most appropriate measure of the fair 
value and the timing of the revenue and profit recognition related to the service and products that have been delivered to customers at 
the balance sheet date. In particular before any license revenue can be recognised, the license must have been delivered and installed at 
the customers premises and be available to use by the customer in the environment on which installation will take place. Judgement is also 
required in the associated risk of recoverability of any associated receivables and contract assets where invoicing and/or payment is subject 
to certain future milestones. Programme delivery requirements, software specification and customer expectations may evolve during the 
course of these major projects. This may result in developments to ongoing commercial arrangements that could materially impact the basis 
of financial judgements made at period end. Therefore, the potential impact of these evolving obligations and the overall customer project 
status must be considered carefully and where appropriate reflected in accounting judgements.

3. Revenue for contracts with customers
The Group has split revenue into various categories which is intended to enable users to understand the relationship with revenue  
segment information.

31 December 2020

License and development fees

Implementation services

Support & Maintenance

Cloud services

Other services

Schools inspections & other related services (QAS)

i-graduate survey & data analytics

31 December 2019

License and development fees

Implementation services

Support & Maintenance

Cloud services

Other services

Schools inspections & other related services (QAS)

i-graduate survey & data analytics

Australia
 £000

Other APAC
£000

UK
 £000

5,633

5,800

263

4,226

15,472

15,280

5,210

462

9,330

558

800

26

–

254

42,465

20,849

UK 
£000

5,992

8,591

152

2,610

14,869

15,656

5,154

804

11,689

327

47,426

752

20

–

333

19,523

North  
America and 
Rest of the 
world 
£000

103

465

916

133

4

4,377

275

6,273

North  
America and 
Rest of the 
world 
£000

80

417

843

111

–

5,095

694

7,240

Total 
£000

6,111

11,119

32,985

6,185

493

13,905

2,156

72,954

Total 
£000

6,373

12,753

32,622

6,043

824

17,838

1,757

78,210

112

628

1,317

42

1

198

1,069

3,367

149

1,135

1,254

26

–

1,054

403

4,021

Australia
£000

Other APAC 
£000

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued87

Contract asset/
(liability)
2020
£000

Contract asset/
(liability)
2019
£000

(19,025)

18,750

(19,161)

(19,436)

(17,752)

17,112

(18,385)

(19,025)

Net contract liabilities

Opening contract balance post IFRS 15

Of which released to income statement

New billings and cash in excess of revenue recognised

Closing contract balance

Balances arise on contract assets and liabilities when cumulative payments received from customers at the balance sheet date do 
not necessarily equal the amount of revenue recognised on contracts. Customers are on standard payment terms, which may result in 
settlement of invoices prior to the recognition of associated revenue. 

License revenue is recognised over the duration of the project implementation period on a percentage completion basis based on timesheet 
data of actual days delivered versus number of expected days for the project. 

Contract assets inherently have some contractual risks associated with them related to the specific and ongoing risks in each individual 
contract with a customer. The impairment of contract assets/(liabilities) reflects provisions recognised against contract assets in relation  
to these risks. See Note 30.

The amount of incremental costs to obtain a contract which extends over a period of more than 12 months has been recognised as an  
asset in prepayments totalling £0.3m (2019: £0.2m) and will be released in line with the total contract revenue. No amount has been 
impaired at 31 December 2020 or 2019.

Remaining performance obligations

License revenue is recognised over the duration of the project implementation period on a percentage completion basis. For large deals, 
which may typically have an implementation period of two years or more, the recognition of License revenue is spread over an extended 
period, rather than immediate upfront recognition. 

The amount of revenue that will be recognised in future periods on these contracts when those remaining performance obligations will be 
satisfied is analysed as follows:

At 31 December 2020

License and development fees

Implementation services

Support & Maintenance

Cloud services

Other services

Schools inspections & other related services (QAS)

i-graduate survey & data analytics

2021 
£000

6,416

9,451

2022 
£000

5,084

5,488

2023 
£000

3,881

146

34,204

23,823

10,994

7,252

155

12,374

1,534

71,386

6,552

254

4,098

413

4,003

231

2,113

128

Thereafter 
£000

765

–

741

2,972

–

1,308

23

Total 
£000

16,146

15,085

69,762

20,779

640

19,893

2,098

45,712

21,496

5,809

144,403

Strategic ReportGovernanceFinancial StatementsOverview88

3. Revenue for contracts with customers continued
At 31 December 2019

License and development fees

Implementation services

Support & Maintenance

Cloud services

Other services

Schools inspections & other related services (QAS)

i-graduate survey & data analytics

An analysis of the Group’s revenue is as follows:

Continuing operations

Sales of services 

Total revenue

2020 
£000

4,364

7,680

2021 
£000

2,826

703

32,894

29,362

5,629

300

13,875

696

4,888

174

7,633

278

2022 
£000

1,439

208

11,012

2,048

23

3,862

281

Thereafter 
£000

36

–

293

146

–

2,850

70

Total 
£000

8,665

8,591

73,561

12,711

497

28,220

1,325

65,438

45,864

18,873

3,395

133,570

2020 
£’000

2019 
£’000

72,954

72,954

78,210

78,210

Sales of services are defined as education related systems or solutions and consultancy services. Further details of the nature of the 
services provided are disclosed in Note 4. Sales of goods are not material and are therefore not shown separately. Included in sales of 
services is £0.5m (2019: £0.6m) related to software license revenues recognised as a result of a periodic review of our license entitlement 
resulting from changes in our customers’ enrolled student numbers. 

There is no revenue in respect of discontinued operations.

4. Business segments
Information reported to the Group’s Chief Executive for the purposes of resource allocation and assessment of segment performance is 
focused on the nature of each type of activity. The Group’s reportable segments and principal activities under 
IFRS 8 are detailed below:

•  Student Information Systems (SIS) represents the delivery of software and subsequent maintenance and support services and the 

activities through which we deploy and configure our software for our customers; and

• 

 Education Services (ES) represents inspection and review services which support the assessment of educational delivery, and a 
portfolio of performance improvement tools and services, including analytics, software solutions, facilities and asset management.

In accordance with IFRS 8 ‘Operating Segments’, information on segment assets is not shown, as this is not provided to the chief operating 
decision-maker, being the Chief Executive. Inter-segment sales are charged at prevailing market prices.

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued89

Student Information Systems

Education Services

Total

Unallocated corporate expenses

Adjusted operating profit

Amortisation of software and customer contracts & 
relationships (see Note 6)

Other items (see Note 6)

Operating profit/(loss)

Investment income

Finance costs

Profit/(loss) before tax

Tax charge

Profit/(loss) after tax

Revenue

Adjusted segment operating profit

Year ended 
31 December 2020 
£’000

Year ended 
31 December 2019 
£’000

Year ended  
31 December 2020 
£’000

Year ended  
31 December 2019 
£’000

56,895

16,059

72,954

58,615

19,595

78,210

19,572

3,326

22,898

(11,097)

11,801

(1,021)

(1,672)

9,108

53

(652)

8,509

2,151

6,358

17,937

4,014

21,951

(10,299)

11,652

(1,331)

(12,767)

(2,446)

59

(506)

(2,893)

(70)

(2,963)

Depreciation and amortisation is allocated to segment profits and is included in adjusted segment operating profit as above. The amount 
included in SIS is £1.4m (2019: £1.8m) and within Education Services £0.1m (2019: £0.1m).

The accounting policies of the reportable segments are the same as the Group’s accounting policies described in Note 1. Segment profit 
represents the profit earned by each segment, without allocation of central administration costs, including Directors’ salaries, finance costs 
and income tax expense. This is the measure reported to the Group’s Chief Executive for the purpose of resource allocation and assessment 
of segment performance.

Within Education Services revenues of approximately 6% (2019: 4%) have arisen from the segment’s largest customer; within SIS revenues 
of approximately 6% (2019: 7%) have arisen from the segment’s largest customer.

Geographical information

Revenue from external customers, based on location of the customer, is shown below:

UK

Australia

Other Asia Pacific

North America

Rest of the world

2020 
£’000

42,465

20,724

3,492

2,572

3,701

72,954

2019 
£’000

47,426

19,523

4,021

3,127

4,113

78,210

Strategic ReportGovernanceFinancial StatementsOverview90

4. Business segments continued
Non-current assets (excluding deferred tax)

UK

Australia

Other Asia Pacific

North America

Rest of the world

5. Operating profit/(loss) for the year 

Operating profit/(loss) for the year is stated after charging/(crediting):

Staff costs (excluding amounts capitalised)

Depreciation and other amounts written off property, plant and equipment

Depreciation of right-of-use assets

Platform dispute

Amortisation of software and customer contracts & relationships

Amortisation of software licenses

Amortisation of business systems

Amortisation of development costs and acquired Intellectual Property

Write-off of business systems

Net impairment (gain)/loss on trade receivables

Research and development expenditure

Net foreign exchange losses

The analysis of auditors’ remuneration is as follows:

Note

7

15

25

6

14

14

14

14

14

16

Fees payable to the Company’s current auditors for the audit of the Company’s Annual Report

Fees payable to the Company’s current auditors and its associates for other services to the Group:

– the audit of the Company’s subsidiaries pursuant to legislation

Total audit fees

– audit related assurance services

– non-audit related assurance services

Total non-audit fees

Total auditor’s remuneration

2020 
£’000

39,632

15,214

695

88

15

2019 
£’000

34,657

15,607

892

64

25

55,644

51,245

2020  
£’000

39,770

734

1,059

–

1,021

3

20

1,245

–

(210)

6,094

769

2020  
£’000

150

126

276

8

–

8

284

2019  
£’000

41,965

879

1,043

9,133

1,331

60

223

1,510

646

304

6,161

181

2019  
£’000

176

119

295

10

17

27

322

Non-audit fees in 2020 (£8,000) arose as a result of the half year review.

Non-audit fees in 2019 (£10,000) arose as a result of the half year review and as a result of corporate activity (£17,000).

Fees payable to BDO LLP and its associates for non-audit services to the Company are not required to be disclosed because the 
consolidated financial statements are required to disclose such fees on a consolidated basis.

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued6. Other items

Acquisition related costs

Platform dispute

Employee related share option charges (including employer related taxes)

– Write-off of business systems

– Legacy defined benefit schemes

– Other legal costs

– Restructuring and associated costs

Other items

Amortisation of software and customer contracts & relationships

Total administrative expenses

Other financing costs

Total other items before tax

Tax on other items

Total other items after tax

91

2020  
£’000

814

–

(1,815)

–

(123)

(36)

(512)

(671)

(1,021)

(2,693)

(307)

(3,000)

1,005

(1,995)

2019  
£’000

(237)

(9,133)

(1,717)

(646)

(90)

(150)

(794)

(1,680)

(1,331)

(14,098)

(344)

(14,442)

2,448

(11,994)

The Group has adopted a policy of disclosing separately on the face of its Group income statement the effect of any components of 
financial performance considered by the Directors to be not directly related to the trading business or regarded as exceptional, or for which 
separate disclosure would assist in a better understanding of the financial performance achieved. Both materiality and the nature and 
function of the components of income and expense are considered in deciding upon such presentation. As such, ‘other items’ are not part of 
the Group’s underlying trading activities and include the following:

Acquisition related costs: Amounts relating to the legal and due diligence costs acquisition of Tribal Dynamics Holdings Limited in the period 
total £nil (2019: £237,000). Under IFRS 3 these amounts were expensed as they are not eligible for capitalisation. These are considered to 
be one-off costs in the previous year. In 2020 accounting for changes in the fair value of the deferred consideration have been remeasured 
at relevant reporting dates as part of the earn-out agreement, and the corresponding gain has been recognised in the income statement 
(2020: (£814,000): 2019: £nil).

Platform dispute: Amounts relating to the Platform dispute and the agreement to settle the dispute for past royalties and associated legal 
costs in the period total £nil (2019: £9,133,000). An accrual of £8,200,000 was made in 2019 to settle all historic liabilities and outstanding 
legal costs. The dispute has now been settled and all amounts paid and accruals released.

Employee related share option charges. The numbers above include:

•  share-based payments (see Note 22) plus foreign exchange £(37,000): (2019: £33,000); 

•  the movement in associated employers taxes accrual (2020: £153,000: 2019: £(52,000)); 

•  the amounts accrued and paid on dividends on share options that have met performance conditions (2020: £195,000: 2019: £155,000). 
When the Company declares a cash dividend, some option holders are entitled to a ‘dividend equivalent’. This is a payment in cash and/
or additional shares with a value determined by reference to the dividends that would have been paid on the vested shares in respect of 
dividend record dates occurring during the period between the grant of the Award and the date on which it becomes exercisable; and 

•  a nominal value paid to employees as a bonus (2020: £128,000: 2019: £572,000). Under Companies Act 2006 rules a nominal value 

must be paid to issue new shares, however under the rules of the LTIP and Matching Shares Schemes the Company will pay the nominal 
value to the participants as a bonus.

Strategic ReportGovernanceFinancial StatementsOverview92

6. Other items continued
Other items are detailed below:

•  during the previous year the Group upgraded its accounting system to Microsoft Dynamics D365 to allow the Group’s finance team to 
access new functionalities and thus providing operating efficiencies. After the successful upgrade the remaining life of AX 2012 was 
reviewed and management concluded that this asset should be fully impaired in line with IAS 36 paragraph 12(e) due to the obsolescence 
of the asset (2020: £nil: 2019: £646,000) (see Note 14);

• 

• 

legacy defined benefit schemes relate to the Prudential Platinum and Federated Pension Funds to which no current Tribal employee is a 
member. Costs arising relate to administration charges (2020: £123,000: 2019: £90,000);

legal costs associated with the data breach in Tribal Campus, an Australian subsidiary of the Group, announced on  
12 August 2019, amounted to £36,000 (2019: £150,000). The amounts expensed are the excess not covered by the Group’s Insurance 
policy. All costs have now been fully settled in 2020; and

• 

restructuring and associated costs relate to the restructuring of the Group’s operations (2020: £572,000: 2019: £794,000). 

Amortisation of software and customer contracts and relationships: Amortisation arising on the fair value of intangible assets acquired is 
separately disclosed. (2020: £1,021,000: 2019: £1,331,000).

Other financing charges: Consistent with the treatment of movements in deferred consideration, the unwind of the discount on deferred 
consideration is separately presented as other financing costs in the income statement (2020: £307,000: 2019: £344,000).

Taxation: The tax credit arising on the above items is presented on a consistent basis with the underlying cost or credit to which it relates 
and therefore is also presented separately on the face of the income statement.

7. Staff numbers and costs
The average monthly number of persons employed under contracts of service by the Group (including Executive Directors) during the year 
was as follows:

Selling, operations and marketing

Finance and administration

The aggregate payroll costs of these persons were as follows:

Wages and salaries

Social security costs

Other pension costs

Restructuring costs

Share option charge*

2020  
number

798

95

893

2020 
 £’000

38,452

3,288

1,717

556

1,534

45,547

2019  
number

782

97

879

2019 
 £’000

40,012

3,363

1,889

817

1,197

47,278

*  

Includes £195,000 (2019: £155,000) amounts paid and accrued on dividends on share options that have met performance conditions.

The total payroll costs above include £5,777,000 (2019: £5,313,000) capitalised as development costs.

Net interest expense relating to pension schemes of £10,000 (2019: £27,000) and administrative expenses of £23,000 (2019: £44,000) 
are reported elsewhere and are therefore excluded from the figures above.

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued8. Investment income

Other interest receivable

Fair value movement on forward exchange contract

Interest receivable on leased assets

Total investment income

9. Finance costs

Interest on bank overdrafts and loans

Loan arrangement fees

Net interest payable on retirement benefit obligations

Interest expense on lease liabilities

Adjusted finance costs

Unwinding of discounts

Other finance costs

Total finance costs

10. Tax

Current tax

UK corporation tax

Overseas tax

Adjustments in respect of prior years

Deferred tax

Current year

Adjustments in respect of prior years

Tax charge on profits

93

2019 
 £’000

51

–

8

59

2020 
 £’000

6

41

6

53

2020  
£’000

2019  
£’000

147

65

10

123

345

307

307

652

2020 
 £’000

67

1,800

33

1,900

188

63

251

2,151

4

–

27

131

162

344

344

506

2019 
 £’000

–

1,299

(406)

893

(1,143)

320

(823)

70

Strategic ReportGovernanceFinancial StatementsOverview94

Tribal Group plc  Annual Report and Accounts 2020

Notes to the financial statements continued

10. Tax continued
See Note 21 for further analysis of movements in the deferred tax position. The continuing tax charge can be reconciled to the profit from 
continuing operations per the income statement as follows:

Profit/(loss) before tax on continuing operations

Tax charge/(credit) at standard UK rate of 19% (2019: 19%)

Effects of:

Overseas tax rates

Expenses not deductible for tax purposes

Adjustments in respect of prior years

Additional deduction for R&D expenditure

Share scheme costs

Fixed assets ineligible depreciation

Utilisation of unrecognised tax losses

Effect of changes in tax rates

Tax expense for the year

2020  
£’000

8,509

1,617

654

134

96

(11)

30

(47)

5

(327)

2,151

2019  
£’000

(2,893)

(550)

349

268

(86)

8

18

(18)

(7)

88

70

In addition to the amount charged to the income statement a current tax credit of £66,000 (2019: £nil) and a deferred tax credit of 
£343,000 (2019: £84,000) has been recognised directly in equity during the year in relation to Share Schemes. A deferred tax credit of 
£89,000 (2019: charge of £83,000) has been recognised in the Consolidated Statement of Comprehensive Income in relation to defined 
benefit pension schemes. 

The Group continues to hold an appropriate corporation tax provision in relation to the Group relief claimed from Care UK for the year 
ended 31 March 2007, together with other appropriate Group provisions. There has been no progress in the Care UK case in the year to 
31 December 2020. Under IFRIC 23 management have reviewed this uncertain tax provision and in line with the new standard do not 
consider it appropriate to make any adjustments due to the lack of progression in the year. 

The income tax expense for the year is based on the UK statutory rate of corporation tax for the period of 19% (2019: 19%). Tax for other 
jurisdictions is calculated at the prevailing rates prevailing in the respective jurisdictions.

Deferred tax on temporary differences and tax losses at the balance sheet date is calculated at the substantively enacted rates at which 
the temporary differences and tax losses are expected to reverse. The main rate of UK corporation tax reduced from 20% to 19% from 
1 April 2017. A further reduction in the UK corporation tax rate of 17%, effective from 1 April 2020, was substantively enacted in a prior 
period so its effect was reflected in the Group’s balance sheet as at 31 December 2019. A change in the corporation tax rate, so that it 
remains at 19% rather than reducing it to 17% from 1 April 2020, was announced in the 2020 budget and substantively enacted prior to 
31 December 2020. Therefore it is recognised in the current period.

95

11. Dividends

Amounts recognised as distributions to equity holders in the period:

Interim dividend for the year ended for the year ended 31 December 2020 of 1.1 pence  
(final dividend for the year ended 31 December 2019: 1.1 pence) per share

Proposed final dividend:

Proposed final dividend for the year ended 31 December 2020 of 1.2 pence  
(year ended 31 December 2019: 1.2 pence) per share

2020  
£’000

2019  
£’000

2,254

2,147

2,470

2,451

The Board regularly reviews the available distributable reserves of Tribal Group plc to ensure they are protected for future dividend payments. 

No dividend was paid in 2020 relating to FY19. The Board took the decision to pay an interim dividend of 1.1p per share on 8 December  
2020, relating to FY20. The Board has proposed a final dividend in respect of the year ended 31 December 2020 of 1.2p. Together with  
the one-off interim dividend of 1.1p per share paid on 8 December 2020, this makes a combined dividend for the year of 2.3p per share 
(2019: 1.2p per share). 

12. Earnings per share
Earnings per share and diluted earnings per share are calculated by reference to a weighted average number of Ordinary Shares calculated  
as follows:

Weighted average number of shares outstanding:

Basic weighted average number of shares in issue

Weighted average number of employee share options

Weighted average number of shares outstanding for dilution calculations

2020 
 thousands

2019 
 thousands

203,986

4,230

208,216

196,626

7,241

203,867

Diluted earnings per share only reflects the dilutive effect of share options for which vesting criteria have been met. 

The maximum number of potentially dilutive shares, based on options that have been granted but have not yet met vesting criteria, is 
12,796,406 (2019: 5,281,859). This includes 1,028,396 options in the 2019 SAYE Scheme (2019: 1,116,879).

Strategic ReportGovernanceFinancial StatementsOverview96

12. Earnings per share continued
The adjusted basic and diluted earnings per share figures shown on the consolidated income statement on page 72 are included as the 
Directors believe that they provide a better understanding of the underlying trading performance of the Group. A reconciliation of how these 
figures are calculated is set out below:

Net profit/(loss)

Earnings per share

Basic

Diluted

Adjusted net profit

Adjusted earnings per share

Basic

Diluted

2020 
£’000

6,358

3.1p

3.1p

2019 
£’000

(2,963)

(1.5)p

(1.5)p

8,353

9,031

4.1p

4.6p

4.0p

4.4p

Profit/(loss) for the year attributable to equity shareholders

Add back:

Amortisation of IFRS intangibles (net of tax)

Share-based payments

Unwinding of discounts

Platform dispute

Movement in deferred consideration

Other items (net of tax)

Total adjusting items (net of tax)

Adjusted earnings

Profit/(loss) for the year

Earnings per share

2020 
 £’000

6,358

800

1,376

307

–

(814)

326

1,995

8,353

2019 
 £’000

(2,963)

1,003

1,009

344

9,133

–

505

11,994

9,031

2020  
£’000

3.1p

2019  
£’000

(1.5)p

–

–

–

–

–

–

–

–

–

–

–

–

1.0p

4.1p

6.1p

4.6p

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued13. Goodwill

Cost 

At beginning of year

Additions 

Exchange differences 

At end of year

Accumulated impairment losses 

At beginning of year

At end of year

Net book value 

At end of year

At beginning of year

97

2019  
£’000

101,748

5,870

(508)

107,110

81,231

81,231

25,879

20,517

2020  
£’000

107,110

–

782

107,892

81,231

81,231

26,661

25,879

Goodwill acquired in a business is allocated, at acquisition, to the cash-generating units (CGUs) that are expected to benefit from the 
business combination. The carrying amount of goodwill has been allocated as follows:

Student Information Systems (SIS)

Education Services (ES)

2020 
 £’000

23,127

3,534

26,661

2019 
 £’000

22,345

3,534

25,879

Goodwill is reviewed at least annually for impairment by comparing the recoverable amount of each cash generating unit (CGU) with the 
goodwill, intangible assets and property, plant and equipment allocated to that CGU. 

The recoverable amount of a CGU is determined based on value in use calculations. These calculations use risk adjusted cash flow 
projections based on the financial budget approved by management for the period to 31 December 2021. The budget was prepared based 
on past experience, strategic plans and management’s expectation for the markets in which they operate including adjustments for known 
contract ends, contract related inflationary increases and planned cost savings. The budget was extrapolated over a five-year period in line 
with previous calculations and to give greater clarity on future cash flows. The growth assumption is 2% per annum for SIS (2019: 2%) and 
2% for ES (2019: 2%). Cash flows beyond the budget and extrapolation period were calculated into perpetuity using the same growth rates. 
These growth rates are in line with the expected average UK economy long-term growth rate. 

The cash flows projections are discounted at a pre-tax discount rate of 11.0% (2019: 9.3%). The single discount rate, which is consistently 
applied for both CGUs, is determined with reference to internal measures and available industry information and reflects specific risks 
relevant to the Group. 

Impairment testing inherently involves a number of judgemental areas, including the preparation of cash flow forecasts for periods that 
are beyond the normal requirements of management reporting; the assessment of the discount rate appropriate to the Group and the 
estimation of the future revenue and expenditure of each CGU. Accordingly, management undertook stress testing to understand the key 
sensitivities and concluded as follows: 

A rise in discount rate to 36% and 189% would trigger an impairment in SIS and ES respectively. A decline in growth rate to (26%) in SIS 
and (155%) in ES would result in an impairment. Management does not consider these changes possible but considers a slight increase in 
discount rate to 12% and zero growth may be possible as a result of the current economic environment. As a result of the analysis, there is 
headroom of £104.3 million and £21.7 million in SIS and ES respectively. 

As a result, management does not believe a reasonably possible change in the key assumptions may cause impairment. 

Strategic ReportGovernanceFinancial StatementsOverview98

14. Other intangible assets

Cost

At 1 January 2019

Acquisitions

Additions

Disposals

Exchange differences

At 31 December 2019  
and 1 January 2020

Additions

Exchange differences

At 31 December 2020

Amortisation

At 1 January 2019

Charge for the year

Disposals

Exchange differences

At 31 December 2019  
and 1 January 2020

Charge for the year

Exchange differences

At 31 December 2020

Carrying amount

At 31 December 2020

At 31 December 2019

Customer 
contracts & 
relationships 
£’000

Acquired 
intellectual 
property 
£’000

 Software 
£’000

Development 
costs
 £’000

Business 
systems 
£’000

Software 
licenses 
£’000

Total 
£’000

7,414

2,718

–

–

6,945

1,607

–

 –

(301)

(128)

1,873

30,507

–

–

–

–

–

6,141

–

(135)

9,831

–

462

10,293

8,424

–

196

8,620

1,873

36,513

–

–

6,902

204

1,873

43,619

6,415

–

156

(1,480)

(8)

5,083

227

9

5,319

1,486

54,640

–

3

–

–

4,325

6,300

(1,480)

(572)

1,489

63,213

–

–

7,129

871

1,489

71,213

6,563

5,287

861

–

(287)

7,137

535

469

8,141

2,152

2,694

470

–

(80)

5,677

486

136

6,299

2,321

2,747

561

98

–

–

659

75

–

734

22,577

1,412

–

(96)

23,893

1,170

192

25,255

5,509

1,425

223

(834)

(5)

60

–

–

4,893

1,485

20

7

3

–

4,920

1,488

41,922

3,124

(834)

(468)

43,744

2,289

804

46,837

1,139

1,214

18,364

12,620

399

190

1

4

24,376

19,469

Software and customer contracts and relationships have arisen from acquisitions and are amortised over their estimated useful lives, which 
are 3 to 8 years and 3 to 12 years respectively. The amortisation period for development costs incurred on the Group’s product development 
is 5 to 15 years, based on the expected life cycle of the product. Amortisation and impairment of development costs, amortisation for 
software, customer contracts and relationships, business systems and software licenses are all included within administrative expenses. 

Included within Business systems are finance systems with a carrying value of £0.4m (2019: £0.2m). During 2019 management took the 
decision to write off the AX finance system (£0.6m) following a successful implementation of the new D365 system which has now been 
capitalised. This system is being amortised over a period of ten years and has eight years left. Phase II of the D365 implementation is now 
under way. During 2020 £227,000 has been capitalised. This implementation is expected to be completed late 2021 and amortisation will 
commence then.

The Group is required to test annually if there are any indicators of impairment. The recoverable amount is determined based on value in use 
calculations of identified CGUs. The use of this method requires the estimation of future cash flows and the determination of a discount rate 
in order to calculate the present value of the cash flows. 

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued99

The impairment testing allocates all assets relating to specific CGUs, including goodwill, other intangibles, property, plant and equipment and 
net current assets and liabilities.

An intangible asset of £1,873,000 has been recorded under Acquired intellectual property. The Wambiz code has been incorporated within 
the new app/Engage platform of Tribal Edge, the amortisation time frame of this is expected to be 15 years in line with the rest of Tribal Edge. 
The UEL of this asset was changed from 5 to 15 years in the previous year in accordance with IAS 8.36.

15. Property, plant and equipment

Cost

At 1 January 2019

Additions

Disposals

Exchange differences

At 31 December 2019 and 1 January 2020

Additions

Disposals

Exchange differences

At 31 December 2020

Accumulated depreciation and impairment

At 1 January 2019

Charge for the year

Disposals

Exchange differences

At 31 December 2019 and 1 January 2020

Charge for the year

Disposals

Exchange differences

At 31 December 2020

Net book value

At 31 December 2020

At 31 December 2019

Leasehold 
improvements 
£’000

Fixtures, fittings and 
other equipment 
£’000

3,102

228

(196)

(31)

3,103

–

–

50

3,153

2,643

253

(196)

(23)

2,677

135

–

39

2,851

302

426

5,579

349

(59)

(81)

5,788

356

(13)

129

6,260

4,276

626

(59)

(67)

4,776

599

–

118

5,493

767

1,012

Total 
£’000

8,681

577

(255)

(112)

8,891

356

(13)

179

9,413

6,919

879

(255)

(90)

7,453

734

–

157

8,344

1,069

1,438

There are £7.7m (2019: £7.6m) worth of assets that are fully depreciated within property, plant and equipment.

Strategic ReportGovernanceFinancial StatementsOverview100

16. Trade and other receivables

Amounts receivable for the sale of services

Less: loss allowance

Other receivables

Prepayments

2020  
£’000

7,701

(231)

7,470

413

3,153

2019  
£’000

8,070

(441)

7,629

330

2,832

11,036

10,791

The Group’s principal financial assets are cash and cash equivalents and trade and other receivables which represent the Group’s maximum 
exposure to credit risk in relation to financial assets. The Group’s credit risk is primarily related to its trade receivables. The credit risk on 
liquid funds is limited because the counterparties are banks with high credit ratings assigned by international credit rating agencies.

All receivables are due within one year in both current and prior years.

The Directors consider that the carrying amount of trade and other receivables approximates to their fair value.

Trade receivables

Trade receivables are measured at amortised cost. The average credit terms on sales is 30 days (2019: 30 days). The Group sells the 
majority of its services to the public sector or related bodies and institutions, and as such there is a low incidence of default experience.

Of the total trade receivables balance at the end of the year there were no customers (2019: one) who held balances outstanding of more 
than 5% (2019: £0.4m). The average age of receivables is 44 days (2019: 38 days).

The Group applies the IFRS 9 simplified approach to measuring expected credit losses using a lifetime expected credit loss allowance for 
trade receivables and accrued income. To measure expected credit losses on a collective basis, trade receivables and accrued income are 
grouped based on similar credit risk and ageing. See Note 3.

At 31 December 2020 the lifetime expected loss allowance for trade receivables is as follows:

Current

30–60 days

60–90 days

90–180 days

180+ days

Total

Expected 
 loss rate

Gross carrying 
amount 
£’000

Loss provision  
£’000

1%

4%

6%

7%

25%

5,669

760

205

801

266

7,701

67

29

13

55

67

231

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued101

At 31 December 2019 the lifetime expected loss allowance for trade receivables is as follows:

Current

30–60 days

60–90 days

90–180 days

180+ days

Total

Movement in the impairment allowance for trade receivables is as follows:

Balance at the beginning of the year

IFRS 9 expected credit loss adjustment

Amounts written off during the year

Unused amounts reversed

Balance at the end of the year

Contract assets 

Expected 
 loss rate

Gross carrying 
amount 
£’000

Loss provision  
£’000

0%

4%

17%

14%

10%

6,035

1,253

332

190

260

8,070

2020  
£’000

441

(52)

(45)

(113)

231

25

126

76

66

148

441

2019  
£’000

137

326

(28)

6

441

Contract assets are measured at amortised cost. Contract assets inherently have some contractual risks associated with them related  
to the specific and ongoing risks in each individual contract with a customer. These are subject to the expected credit loss impairment  
under IFRS 9.

Impairments recognised in the income statement in respect of contract assets amount to £0.8m (2019: £nil).

Strategic ReportGovernanceFinancial StatementsOverview102

17. Cash and cash equivalents
Cash and cash equivalents of £9.5m (2019: £16.5m) comprise cash held by the Group and short-term bank deposits with an original 
maturity of three months or less. The carrying amount of these assets approximates their fair value. Of the above balance, £nil (2019: £nil) 
represents funds restricted in use by the relevant commercial terms of certain trading contracts. These terms have been complied with. 

The credit quality of cash at bank can be assessed by reference to external credit ratings. The Group has not changed its risk appetite during 
the year, however two of the Group’s main banks have been downgraded in the period. The following table has been sourced from Moodys 
credit ratings.

Aa1 

Aa3

A1 

A3

Baa2 

Cash and cash equivalents include the following for the purposes of the statement of cash flows:

Cash and cash equivalents

2020  
£’000

–

700

8,157

613

50

9,520

2020  
£’000

9,520

9,520

2019  
£’000

13

5,885

9,393

1,120

52

16,463

2019  
£’000

16,463

16,463

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued18. Trade and other payables

Current

Trade payables

Other taxation and social security

Other payables

Deferred contingent consideration

Deferred non-contingent consideration

Non-current

Deferred contingent consideration

Other payables

Total

103

2020  
£’000

2019  
£’000

892

2,522

1,246

–

1,392

6,052

–

40

40

6,092

800

3,156

1,378

1,693

–

7,027

1,939

31

1,970

8,997

The average credit period taken for trade purchases is 12 days (2019: 10 days). For most suppliers, no interest is charged on the trade 
payables for the first 30 days from the date of invoice. Thereafter, in some cases, interest may be charged on the outstanding balances due 
to certain suppliers at various interest rates. The Group has financial risk management policies in place to ensure that all payables are paid 
within a reasonable time frame. The Directors consider that the carrying amount of trade and other payables approximates their fair value.

Other payables are split as follows: 

Goods received not invoiced

Other creditors

2020  
£’000

564

682

1,246

2019  
£’000

538

840

1,378

Deferred non-contingent consideration reflects amounts in respect of the acquisition of Tribal Dynamics Limited, payable by 31 March 2021. 
The amount has been calculated upon the performance of this entity in the year to 31 December 2020 and the resultant payment is due 
under the Sale and Purchase Agreement. 

19. Borrowings
As at 31 December 2020 the Group has the following committed borrowing facilities: a £2.0m committed overdraft facility in the UK and 
a $AUD 2.0m committed overdraft facility in Australia. The UK overdraft is committed for a 12-month period ending September 2021, and 
the Australian overdraft committed for a 12-month period ending October 2021. As at 31 December 2020, the Group had cash and cash 
equivalents of £9.5m (2019: £16.5m). 

At the year-end there was £2.0m available but undrawn in respect of the UK overdraft facility and $AUD 2.0m available but undrawn in 
respect of the Australian overdraft facility.

On 21 January 2020 the Group entered into a three-year £10m multi-currency revolving facility with HSBC with the option to extend to a 
further two years. The first option to exercise was approved by HSBC on 16 March 2021 with no significant changes to note. The loan was 
fully drawn down in 2020 and repaid in full before 31 December 2020. The facility was put in place to cover general corporate and working 
capital requirements of the Group. 

Strategic ReportGovernanceFinancial StatementsOverview104

20. Provisions

At 1 January 2020

Net release of provision

Utilisation of provision

Exchange rate movement

At 31 December 2020

The provisions are split as follows:

2020

Within one year

After more than one year

Total

2019

Within one year

After more than one year

Total

Property 
related  
£’000

1,077

(45)

(23)

21

Other 
£’000

156

(2)

–

4

1,030

158

Legal
 claims
 £’000

153

(45)

(108)

–

–

Property 
related  
£’000

Other  
£’000

Legal 
claims  
£’000

107

923

1,030

141

936

1,077

158

–

158

156

–

156

–

–

–

153

–

153

Total 
£’000

1,386

(92)

(131)

25

1,188

Total 
 £’000

265

923

1,188

450

936

1,386

Provisions are recognised when the Group has a present obligation as a result of a past event, and it is probable that the Group will be 
required to settle the obligation. Provisions are measured at the Directors’ best estimate of the expenditure required to settle the obligation 
at the balance sheet date, and are discounted to present value where the effect is material.

Property related provision relates to the dilapidation costs arising from exiting leasehold properties, under IAS 37.

Legal claims provision relates to the data breach in Australia. 

Other provision relates to the recoverability of input VAT in the Philippines.

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued21. Deferred tax
The amounts provided for deferred tax and the amounts for which credit has been taken are set out below:

Deferred tax assets

Depreciation in excess of capital allowances

Other timing differences

Share-based payments

Tax losses

Retirement benefit schemes

Deferred tax liabilities

Depreciation in excess of capital allowances

Intangible assets

105

2019  
£’000

434

766

754

2,417

91

4,462

–

(1,093)

(1,093)

3,369

2020  
£’000

–

1,022

1,254

2,371

182

4,829

(309)

(941)

(1,250)

3,579

The Directors are of the opinion, based on currently available forecasts, that these timing differences will reverse in the near future and when 
they do there will be sufficient taxable profits to recognise the impact of this in the income statement. Accordingly, the Directors believe 
that it is more likely than not that the deferred tax assets will be recoverable.

The Group has recognised a deferred tax asset of £2,371,000 (2019: £2,417,000) on tax losses carried forward in the UK of £12,477,000 
(2019: £14,512,000). 

The Group and Company have no further unrecognised deferred tax assets or liabilities.

The movement in deferred tax assets and liabilities during the year and prior year was as follows:

At 1 January 2019

Adjustments to opening balances – IFRS 16

Acquisitions

Foreign exchange differences

(Charge)/credit to income statement

Items taken directly to equity

Charge recognised in consolidated statement  
of comprehensive income

At 31 December 2019 and 1 January 2020

Foreign exchange differences

(Charge)/credit to income statement

Items taken directly to equity

Charge recognised in consolidated statement  
of comprehensive income

At 31 December 2020

Temporary 
differences on non-
current assets 
£’000

Retirement  
defined benefit 
schemes 
£’000

Other  
temporary 
differences 
£’000

557

–

–

8

(131)

–

–

434

55

(798)

–

–

(309)

170

–

–

–

4

–

(83)

91

–

2

–

89

182

2,564

(9)

(735)

(10)

950

84

–

2,844

(26)

545

343

–

3,706

Total 
£’000

3,291

(9)

(735)

(2)

823

84

(83)

3,369

29

(251)

343

89

3,579

Strategic ReportGovernanceFinancial StatementsOverview106

21. Deferred tax continued
Included in other temporary differences are deferred tax assets of £2,371,000 (2019: £2,417,000) relating to tax losses carried forward 
and other timing differences of £2,276,000 (2019: £1,520,000). The balance also includes a deferred tax liability, in relation to intangible 
assets of £941,000 (2019: £1,093,000).

The (charge)/credit taken to the income statement for items in ‘other temporary differences’ is split as follows: Tax losses £46,000 
(2019: £(1,102,000)); Intangible assets £(152,000) (2019 £(336,000)); Share schemes £(157,000) (2019: £271,000); and other timing 
differences £(282,000) (2019: £217,000).

There are no unrecognised deferred tax liabilities.

The deferred tax assets are expected to be settled as follows: £716,000 less than 12 months from 31 December 2020 and £4,111,000 
greater than 12 months from 31 December 2020. 

The impact of changes in tax rates on deferred tax balances of £327,000 (2019: £227,000) has been charged to the income statement  
and is included within the total charge to the income statement of £251,000 (2019: credit of £823,000) disclosed above.

22. Share-based payments
The Group recognised the following charges related to equity-settled share-based payment transactions:

2019 SAYE

LTIPs awarded in 2020 (2 year vesting)

LTIPs awarded in 2020

LTIPs (incorporating the CSOP) awarded in 2019

LTIPs (incorporating the CSOP) awarded in 2018

LTIPs (incorporating the CSOP) awarded in 2017 

LTIPs awarded in 2016

Total

2020 
£’000

47

220

181

261

445

222

–

2019 
£’000

10

–

–

127

434

389

49

1,376

1,009

Awards made to eligible employees under the LTIP schemes are nil cost options with an award period of three years, unless stated.

2019 SAYE

The 2019 SAYE Scheme scheme is open to all UK employees, giving them the opportunity to participate in the future growth of the Company 
via share option arrangements.

Eligible employees were invited to subscribe for options over Ordinary Shares of 5p of the Company with an exercise price of 58.2 pence, a 
10% discount to the closing average market price of the Ordinary Shares from 3 September 2019 to 5 September 2019. The options have  
a contract start date of 1 November 2019 and are exercisable between 1 November 2022 and 30 April 2023.

LTIPs awarded in 2020 

New awards in 2020 to Mark Pickett (482,143) will vest equally over the next 3 years. These awards were granted subject to performance 
conditions based on the Group’s Adjusted Operating Profit for the years ended 31 December 2020, 2021 and 2022.

Eligible employees on the Executive Board also received 1,876,000 awards under the LTIP Scheme. These will vest equally over the next  
three years. These awards were granted subject to performance conditions based on the Group’s Adjusted Operating Profit for the years 
ended 31 December 2020, 2021 and 2022.

In addition 1,920,000 options were granted to eligible employees. These awards were granted subject to time limit conditions. Only 50% of 
the options can be exercised from 1 July 2021 and 50% from 1 July 2022.

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued107

LTIPs awarded in 2019 (including the CSOP)

New awards in 2019 to Mark Pickett (760,563) will vest equally over the next three years. These awards were granted subject to 
performance conditions based on the Group’s Adjusted Operating Profit for the years ended 31 December 2019, 2020 and 2021.  
During 2020 44,011 shares lapsed as part of the 2019 performance condition was not met.

Eligible employees received awards under the CSOP scheme on 7 June 2019 and on 16 September 2019. Those granted in June 2019  
can only be exercised after a three-year period if the share price is above 71p and for those granted in September 2019, the exercise price  
is 61.5p.

LTIPs awarded in 2018 (including the CSOP)

Awards in 2018 were made to Mark Pickett (251,256) and will vest on 22 May 2021. These awards were granted subject to performance 
conditions based on the Group’s Adjusted Operating Profit for the year ended 31 December 2018. 

Eligible employees received awards under the CSOP scheme on 26 March 2018. These can only be exercised after a three-year period if the 
share price is above 79.6p.

LTIPs awarded in 2017 (including the CSOP)

Awards in 2017 were made to Mark Pickett (247,678). These awards were granted subject to a time-limit condition and continued 
employment. These awards vested on 29 June 2020. They have not been exercised.

Awards in 2017 under the new CSOP scheme (as part of the 2010 LTIP Plan) can only be exercised after a three-year period and if the share 
price is above 80p. The options met the three-year vesting condition on 2 July 2020. During the year no options were exercised.

LTIPs awarded in 2016

Awards in 2016, to eligible employees, vest according to a target share price. The amount of awards that will vest will range between 0% 
and 100% of those granted based on a target share price between 60p and 80p. These awards have now vested. During the year 1,373,241 
options were exercised, including 1,223,241 by Mark Pickett. In addition 1,339,286 options issued to the vendors of Sky Software Pty, as 
part of the deferred consideration payable, were exercised during the year. 

Options outstanding during the year are as follows:

LTIP – nil cost (2 years) LTIP – nil cost (3 years)

LTIP (inc CSOP)

SAYE

Number 
of options 
thousands

Weighted 
average 
exercise 
price* 

Number 
of options 
thousands

Weighted 
average 
exercise 
price* 

Number 
of options 
thousands

Weighted 
average 
exercise 
price

Number 
of options 
thousands

Weighted 
average 
exercise 
price

Outstanding at 1 January 2020

Exercised during the year

Granted during the year

Lapsed during the year

4,372

£0.05

8,119

£0.77

1,117

£0.58

–

–

–

–

(2,712)

£0.05

1,920

£0.05

2,358

£0.05

–

–

–

–

–

–

–

–

–

–

(219)

£0.05

(244)

£0.80

(88)

£0.58

Outstanding at 31 December 2020

1,920

£0.05

Exercisable at 31 December 2020

Weighted average remaining contractual  
life (years)

Weighted average share price at date of exercise

-

1.5

–

–

–

–

3,799

473

7.8

–

£0.05

£0.05

–

£0.64

7,875

2,660

£0.77

£0.80

7.7

–

–

–

1,029

£0.58

–

2.3

–

–

–

–

*  

 Under Companies Act 2006 rules a nominal value must be paid to issue new shares, however under the rules of the LTIP and Matching Share Schemes the Company will pay the 
nominal value to the participants as a bonus.

Share options outstanding at the year-end have the following exercise prices: LTIP: £0.05, CSOP £0.80, £0.71 and £0.615 and SAYE £0.582.

Strategic ReportGovernanceFinancial StatementsOverview108

22. Share-based payments continued
The Group has used a Monte-Carlo valuation model for the LTIPs awarded in 2016 and an adjusted Black-Scholes valuation model for the 
2017, 2018 2019 and 2020 LTIP awards (including the new CSOP plan) and 2019 SAYE in order to incorporate discount factors into the fair 
value to reflect the performance conditions of the LTIP grants. The following table sets out the information about how the fair value of the 
grants are calculated:

Date of grant

Type of grant

Share price

Exercise price

Expected dividend yield

Risk-free interest rate

Expected volatility

Term (years)

Option fair value

Expiry date 

28 June 2016

30 June 2016

30 June 2016*

30 June 2017*

2 July 2017

26 March 2018

LTIPs

£0.505

£0.05

0%

0.14%

68%

3.0

LTIPs

£0.505

£0.05

0%

0.14%

68%

3.0

LTIPs

£0.505

£0.05

0%

0.14%

68%

3.0

£0.316

£0.318

£0.508

LTIPs LTIPs (inc CSOP) LTIPs (Inc CSOP)

£0.838

£0.05

0%

0.14%

61%

3.0

£0.79

£0.78

£0.80

0%

0.14%

61%

5.0

£0.796

£0.796

1%

0.14%

61%

5.0

£0.407

£0.374

27 June 2026

29 June 2026

29 June 2026

30 June 2027

2 July 2027 26 March 2028

No of options issued

3,591,020

611,621

611,620

1,935,351

3,535,000

3,975,000

No of options outstanding

225,000

–

–

247,678

2,660,297

2,839,361

Date of grant

22 May 2018

7 June 2019

7 June 2019 16 Sept 2019

1 October 
2019

7 July 2020

7 July 2020*

Type of grant

Share price

Exercise price

Expected dividend yield

Risk-free interest rate

Expected volatility

Term (years)

Option fair value

Expiry date

LTIPs

£0.78

£0.05

1%

0.14%

74%

5.0

£0.664

LTIPs

£0.71

£0.05

1.57%

1.04%

26%

5.0

£0.61

LTIPs (inc 
CSOP)

LTIPs (Inc 
CSOP)

£0.71

£0.71

1.57%

1.04%

26%

5.0

£0.32

£0.615

£0.615

1.79%

1.04%

26%

5.0

SAYE

£0.647

£0.582

1.79%

1.04%

24%

3.0

£0.28

£0.108

LTIPs

£0.56

£0.05

2.12%

0.40%

26%

5.0

£0.46

LTIPs

£0.59

£0.05

2.12%

0.40%

24%

2.0

£0.51

22 May 2028 06 June 2029 06 June 2029 15 Sept 2029 30 April 2023 06 July 2030 30 June 2030

No of options issued

590,452

760,563

2,600,000

300,000

1,116,879

2,358,143

1,920,000

No of options outstanding

251,256

716,552

2,075,342

300,000

1,028,396

2,358,143

1,920,000

* 

These awards have no market based performance conditions.

The expected life used in the models has been adjusted, based on management’s best estimate, for the effects of non-transferability, 
exercise restrictions and behavioural considerations. 

Expected volatility was determined by calculating the historical volatility of the Group’s share price over the term commensurate with the 
expected term immediately prior to the date of grant.

In 2019 there were 1,339,286 options over shares that had not been recognised in accordance with IFRS 2. These options were issued 
to the vendors of Sky Software Pty in 2017 as part of the deferred consideration payable. These options were subject to a performance 
condition measured over a maximum three year period ending 31 March 2020. The options vested in 2020, were exercised and shares were 
issued on 1 June 2020 (see Note 23).

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued23. Share capital

Allotted, called up and fully paid

At beginning of the year

Issued during the year

At end of the year

2020  
number

2020 
£’000

2019  
number

199,579,784

9,979

196,051,181

6,118,525

306

3,528,603

205,698,309

10,285

199,579,784

109

2019 
£’000

9,803

176

9,979

The Company has one class of Ordinary Shares of 5p each which carry no right to fixed income.

The shares issued during the year in order to satisfy exercises of share-based payment schemes were as follows: 3,405,998 issued on 
16 January 2020, 1,223,241 issued on 6 February 2020 and 150,000 issued on 12 June 2020. In addition 1,339,286 shares were issued on 
13 June 2020 to the vendors of Sky Software Pty as part of the deferred consideration payable. The exercise costs of 5p per share for the 
LTIPs resulted in cash receipts of £0.3m. 

24. Other reserves 

At 1 January 2019

Movement in relation to share-based payment (net)

At 31 December 2019 and 1 January 2020

Movement in relation to share-based payment (net)

At 31 December 2020

Capital  
reserve 
£’000

9,545

–

9,545

–

9,545

Merger  
reserve 
 £’000

11,304

–

11,304

–

11,304

Own share  
reserve  
£’000

Share-based  
payment  
reserve 
 £’000

(856)

–

(856)

–

(856)

5,027

1,009

6,036

897

6,933

Total 
 £’000

25,020

1,009

26,029

897

26,926

The capital reserve of £9.5m (2019: £9.5m) resulted from a share exchange when Tribal Group plc was listed in February 2001.

The merger reserve of £11.3m (2019: £11.3m) relates to the premium arising on shares issued subject to the provisions of section  
612 of the Companies Act 2006 (previously section 131 of the Companies Act 1985), net of cumulative goodwill impairment of £58.7m  
(2019: £58.7m) in respect of related acquisitions deemed to be impaired. 

The own share reserve of £(0.9)m (2019: £(0.9)m) represents the cost of 827,692 shares (2019: 827,692) in Tribal Group plc held by the 
Employee Share Ownership Trust to satisfy certain options under the Group’s share option schemes. 

The share-based payment reserve represents the reserve arising from the application of IFRS 2. 

Strategic ReportGovernanceFinancial StatementsOverview110

25. Leases
As a lessee

The Group’s leases represent land and buildings. Information about leases for which the Group is a lessee is presented below:

Right-of-use assets

Balance at 1 January

Additions to right-of-use assets

Depreciation charge for year

Disposals during the year

Exchange differences

Balance at 31 December

Lease liabilities

Maturity analysis 

Less than one year

One to five years

More than five years

Total undiscounted lease liabilities at 31 December

Current

Non-current

Lease liabilities included in the consolidated balance sheet at 31 December

Amounts recognised in the consolidated income statement

Interest on lease liabilities

Interest received on leased assets

Depreciation on right-of-use assets

Expenses relating to short term leases

Expenses relating to leases of low-value assets

Amounts recognised in the consolidated cash flow statement

Interest

Principal

Total cash outflow for leases

2020
 £’000

4,110

298

(1,059)

(76)

69

3,342

2020  
£’000

1,096

2,357

279

3,732

1,020

2,551

3,571

2020  
£’000

123

(6)

1,059

43

34

1,253

112

980

1,092

2019
 £’000

4,176

1,083

(1,043)

(54)

(52)

4,110

2019
 £’000

1,034

2,959

524

4,517

933

3,286

4,219

2019
 £’000

131

(8)

1,043

130

52

1,348

115

865

980

The Group has lease contracts for office properties in various countries that the Group operates in. Leases of office properties generally 
have lease terms between two and ten years. The Group’s obligations under its leases are secured by the lessor’s title to the leasehold 
properties. The Group has several lease contracts that include extension and termination options. These options are negotiated by 
management to provide flexibility in managing the leased-asset portfolio and align with the Group’s business needs. Management exercises 
judgement in determining whether these extension and termination options are reasonably certain to be exercised. As at 31 December 
2020, management does not intend to exercise termination options (i.e., break clauses) in the existing leases. Total lease payments of 
£32,000 (2019: £139,000) were potentially avoidable had the Group exercised break clauses at the earliest opportunity.

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued111

The Group also has certain leases of office properties with lease terms of 12 months or less and leases of vehicles and office equipment 
with low value. The Group applies the ‘short-term lease’ and ‘lease of low-value assets’ recognition exemptions for these leases.

Lease payments for some property leases are subject to annual fixed increase. The total lease payments subject to annual fixed increase 
are £397,000 (2019: £325,000) compared to total lease payments of £1,092,000 (2019: £980,000).

As a lessor

Lease income from lease contracts in which the Group acts as a lessor is as below:

Finance income on the net investment in the lease

2020
 £’000

52

2019
 £’000

52

The Group has sub-leased an office building and has classified the sub-lease as a finance lease, as the sub-lease is for the majority of the 
remaining term of the head lease.

Maturity analysis 

Less than one year

One to five years

Total undiscounted lease payments receivable at 31 December

Current

Non-current

Net investment in the lease at 31 December

2020  
£’000

52

182

234

46

174

220

2019
 £’000

52

234

286

46

220

266

26. Retirement benefit schemes
The Group operates a number of defined contribution and defined benefit pension schemes within individual subsidiaries and contributes to 
certain employees’ personal pension plans. The pension charge for the year ended 31 December 2020 was £1.7m (2019: £1.9m), of which 
£1.7m (2019: £1.9m) related to defined contribution schemes and £nil (2019: £nil) to defined benefit schemes.

Contributions amounting to £0.3m (2019: £0.2m) were payable to the funds at the year end and are included in current liabilities.

Defined benefit schemes

At 31 December 2020, the Group operated two defined benefit pension schemes for the benefit of certain deferred employees of its 
subsidiaries in the UK. These schemes are administered by separate funds that are legally separated from the Company. The trustees of  
the pension funds are required by law to act in the interest of the funds and of all relevant stakeholders in the schemes. The trustees of  
the pension funds are responsible for the investment policy with regard to the assets of the funds. 

Scheme 1 – the Prudential Platinum Pension Fund

Tribal Education Limited, a Group subsidiary, participates in the Prudential Platinum Pension Fund (PPP), which is a defined benefit 
arrangement. The last full actuarial valuation of this scheme was carried out by a qualified independent actuary as at 31 December 2018.

The Tribal Education section of the Prudential Platinum Pension Fund had five deferred members at the year-end. The weighted average 
duration of the Defined Benefit Obligation is 32 years (2019: 33 years). Employer contributions amounting to £53,000 were paid in the year 
ended 31 December 2020 (2019: £43,000). The accounting figures have been calculated using the valuation as at 31 December 2018, 
updated on an approximate basis to 31 December 2020 by a qualified independent actuary.

Scheme 2 – the Federated Pension Plan

Tribal Education Limited, a Group subsidiary, participates in the Federated Pension Plan (FPP), which is a defined benefit arrangement. 
The Ofsted employees were transferred back to Ofsted in March 2017 and the plan closed to future accrual. All of the active members 
at 31 March 2017 were transferred to the deferred section of the plan. On 11 September 2018 there was a bulk transfer of 45 deferred 
members into a government scheme and a settlement gain of £380,000 crystallised. The last full actuarial valuation of this scheme was 
carried out by a qualified independent actuary as at 5 April 2018.

Strategic ReportGovernanceFinancial StatementsOverview112

26. Retirement benefit schemes continued
The Tribal Education section of the Federated Pension Plan had 84 deferred members and 77 pensioners/dependents at the year-end. The 
weighted average duration of the Defined Benefit Obligation is 23 years (2019: 23 years). Employer contributions amounting to £nil were 
paid in the year ended 31 December 2020 (2019: £nil). The accounting figures have been calculated using the valuation as at 5 April 2018, 
updated on an approximate basis to 31 December 2020 by a qualified independent actuary.

The schemes are exposed to a number of risks, including:

• 

• 

Investment risk: movement of discount rate used against the return from plans;

Interest rate risk: decreases/increases in the discount rate used will increase/decrease the defined benefit obligation; and

•  Longevity risk: changes in the estimation of the mortality rates of current and former employees.

The assets of the funds have been taken at market value and the actuarial assumptions used to calculate scheme liabilities under IAS 19 
‘Employee Benefits’ for both schemes are:

Inflation

Salary increases

Rate of discount

Pension in payment increases

The salary increase assumption is nil as both the FPP and PPP only have deferred members.

 The mortality assumptions adopted at 31 December 2020 imply the following life expectations:

Aged 60 in 2020

Aged 60 in 2040

The mortality assumptions adopted at 31 December 2019 imply the following life expectations:

Aged 60 in 2019

Aged 60 in 2039

The analysis of the schemes’ assets at the balance sheet date was as follows:

Equities

Corporate Bonds

Gilts

Cash

Total fair value of scheme assets

All equities and corporate bonds are quoted on active markets. 

2020  
% per annum

2019  
% per annum

2.10–3.30

2.50–3.30

–

1.4

–

1.9

2.10–3.30

2.50–3.30

Males

86.7

88.3

Males

86.7

88.2

2020 
 £’000

5,240

2,790

158

79

8,267

Females

88.8

90.4

Females

88.7

90.3

2019 
 £’000

4,930

2,605

135

75

7,745

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued113

The sensitivities regarding the principal assumptions used to measure the schemes’ liabilities are set out below: 

Assumption

Discount rate

Rate of inflation

Rate of mortality

Change in assumption 

Impact on scheme liabilities

Increase by 0.5%

Increase by 0.5%

Increase by one year

Decrease by 13%

Increase by 12%

Increase by 2%

The above sensitivity analyses are based on a change in an assumption while holding all other assumptions constant. In practice, this 
is unlikely to occur, and changes in some of the assumptions may be correlated. When calculating the sensitivity of the defined benefit 
obligation to significant actuarial assumptions the same method (present value of the defined benefit obligation calculated with the 
projected unit credit method at the end of the reporting period) has been applied as when calculating the pension liability recognised  
within the statement of financial position.

The methods and types of assumptions used in preparing the sensitivity analysis did not change compared to the previous period.

The amount included in the balance sheet arising from the Group’s obligation in respect of its defined benefit schemes is as follows:

Present value of defined benefit obligations

Fair value of scheme assets

Deficit in schemes

Liability recognised in the balance sheet

Reconciliation of opening and closing balances of the fair value of scheme assets:

Fair value of scheme assets at beginning of year

Expected return on assets

Actuarial gains due to investment returns different from the return implied by the discount rate

Contributions by employer

Benefits paid

Administration expenses

Fair value of scheme assets at end of year

Reconciliation of opening and closing balances of the present value of the defined benefit obligations:

Defined benefit obligation at beginning of year

Interest cost

Actuarial gain – experience

Actuarial loss – demographic assumptions

Actuarial loss – financial assumptions

Benefits paid

Defined benefit obligation at end of year

2020  
£’000

(9,225)

8,267

(958)

(958)

2020  
£’000

7,745

146

493

53

(147)

(23)

8,267

2020  
£’000

8,285

156

(6)

29

908

(147)

9,225

2019  
£’000

(8,285)

7,745

(540)

(540)

2019  
£’000

6,846

184

812

43

(96)

(44)

7,745

2019  
£’000

7,848

211

(780)

17

1,085

(96)

8,285

The Group’s contribution rate for 2020 was 0% (2019: 0%) for the Prudential Platinum Fund and 0% (2019: 0%) for the Federated  
Pension Plan.

The Group expects to make contributions of £21,000 to the defined benefit schemes during the next financial year.

Strategic ReportGovernanceFinancial StatementsOverview114

26. Retirement benefit schemes continued
Analysis of amounts recognised in the consolidated income statement for the defined benefit schemes is as follows:

Administration expenses

Recognised in arriving at operating profit

Other finance costs/(income)

Interest on pension scheme liabilities

Expected return on pension scheme assets

Net finance expense

Total charge to income statement

Analysis of actuarial gains and losses in the consolidated statement of comprehensive income:

Actual return less expected return on pension scheme assets

Experience gains and losses arising on the scheme liabilities

Changes in assumptions underlying the present value of scheme liabilities

Total actuarial (losses)/gains recognised in the consolidated statement of comprehensive income

2020  
£’000

23

23

156

(146)

10

33

2020 
£’000

493

6

(937)

(438)

2019  
£’000

44

44

211

(184)

27

71

2019 
£’000

812

780

(1,102)

490

Cumulative actuarial losses recognised in the consolidated statement of comprehensive income since 1 April 2004 are £893,000  
(2019: losses of £455,000). The history of experience adjustments is as follows: 

Present value of defined benefit obligations

Fair value of scheme assets

Deficit in the scheme

Experience adjustments arising on scheme assets:

Amount

Percentage of the scheme assets

Experience adjustments arising on scheme liabilities:

Amount

Percentage of the present value of the scheme liabilities

2020  
£’000

(9,225)

8,267

(958)

493

6%

6

–

2019  
£’000

(8,285)

7,745

(540)

812

10%

780

9%

2018  
£’000

(7,848)

6,846

(1,002)

(593)

(9%)

98

1%

2017 
 £’000

(12,731)

11,013

(1,718)

484

4%

118

1%

2016 
 £’000

(11,917)

10,192

(1,725)

863

8%

789

7%

No assets are invested in the Group’s own financial instruments, properties or other assets used by the Group.

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued27. Notes to the cash flow statement

Operating profit/(loss) from continuing operations

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Amortisation and impairment of other intangible assets

Share-based payments

Movement in deferred consideration

Research and development tax credit

Net pension (credit)/charge

Other non-cash items

Operating cash flows before movements in working capital

(Increase)/decrease in receivables

(Decrease)/increase in payables

Net cash from operating activities before tax

Tax (paid)/received

Net cash from operating activities

Net cash from operating activities before tax can be analysed as follows:

Continuing operations 

28. Analysis of net cash

Cash and cash equivalents (Note 17)

Net cash

Analysis of changes in net cash

Opening net cash

Net decrease in cash and cash equivalents

Effect of foreign exchange rate changes

Closing net cash

115

2019  
£’000

(2,446)

879

1,043

3,770

1,042

–

(176)

3

(428)

3,687

2,248

6,245

12,180

179

12,359

2019  
£’000

12,180

2019 
 £’000

16,463

16,463

2019  
£’000

19,974

(3,725)

214

16,463

2020  
£’000

9,108

734

1,059

2,289

1,339

(815)

(214)

(30)

552

14,022

(255)

(7,461)

6,306

(845)

5,461

2020  
£’000

6,306

2020 
 £’000

9,520

9,520

2020  
£’000

16,463

(6,976)

33

9,520

Strategic ReportGovernanceFinancial StatementsOverview116

29. Contingent liabilities
From time to time the Group is subject to potential and actual litigation claims. On the basis of legal advice, claims are being robustly 
contested as to both liability and quantum. A provision of £nil (2019: £0.1m) has been made for defending and settling these claims,  
where appropriate (see Note 20). 

The Company and its subsidiaries have provided performance guarantees issued by its banks on its behalf, in the ordinary course of 
business, totalling £0.1m (2019: £1.6m). These are not expected to result in any material financial loss.

As disclosed in Note 32, Tribal Holdings Limited, Tribal Dynamics Limited , Tribal Dynamics Holdings Limited and International Graduate  
Insight Group Limited have taken advantage of the exemption available under Section 394A/479A of the Companies Act 2006 in respect  
of the requirements for audit. As a condition of the exemption, the Company has guaranteed the year-end liabilities of these subsidiaries 
until they are settled in full. The liabilities of the subsidiaries at the year-end were £39,763,000 (2019: £35,683,000). These are inclusive  
of intercompany liabilities.

30. Financial instruments
Capital risk management

The Group manages its capital to ensure the entities in the Group will be able to continue as going concern, while maximising the return 
to stakeholders through the optimisation of the debt and equity balance. The capital structure of the Group consists of cash and cash 
equivalents (see Note 17) and equity attributable to equity holders of the parent, comprising issued capital, reserves and retained earnings 
as disclosed in consolidated statement of changes in equity and Notes 23 and 24. 

Gearing ratio

The gearing ratio at the year-end is as follows:

Net cash

Equity

Net cash to equity ratio

Significant accounting policies

2020 
£’000

9,520

38,218

24.9%

2019 
£’000

16,463

31,319

52.5%

Details of the significant accounting policies and methods adopted, including the criteria for recognition, the basis of measurement and the 
basis on which income and expenses are recognised, in respect of each class of financial asset, financial liability and equity instrument are 
disclosed in Note 1 to the financial statements.

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued 
Categories of financial instruments

The Directors consider that the book value of the financial assets and liabilities is equal to their fair value. 

31 December 2020

Financial assets

Cash and cash equivalents

Trade receivables and other receivables*

Financial liabilities

Trade payables and other payables**

Accruals

Deferred non-contingent consideration

31 December 2019

Financial assets

Cash and cash equivalents

Trade receivables and other receivables*

Financial liabilities

Trade payables and other payables**

Accruals

Deferred contingent consideration

Financial 
assets  
measured at 
amortised cost 
£’000

Financial 
 Liabilities  
measured at 
amortised cost 
£’000

Financial 
 Liabilities  
measured  
at FVTPL 
£’000

9,520

7,883

17,403

–

–

–

–

–

–

–

2,138

7,480

1,392

11,010

–

–

–

–

–

–

–

Financial  
assets  
measured at 
amortised cost 
£’000

Financial  
Liabilities  
measured at 
amortised cost 
£’000

Financial  
Liabilities  
measured 
at FVTPL 
£’000

16,463

7,960

24,423

–

–

–

–

–

–

–

2,209

14,437

–

16,646

–

–

–

–

–

3,632

3,632

117

Total  
£’000

9,520

7,883

17,403

2,138

7,480

1,392

11,010

Total 
£’000

16,463

7,960

24,423

2,209

14,437

3,632

20,278

* 

Excluding amounts that relate to non-financial instruments of tax, prepayments and contract assets.

** 

Excluding amounts that relate to non-financial instruments of tax and contingent deferred consideration.

The above tables have been stated at undiscounted values with the exception of the 2019 contingent and non-contingent deferred 
consideration amounts. The undiscounted value of the non-contingent deferred consideration is £1,392,000 (2019: £nil). The undiscounted 
value of the contingent deferred consideration is £nil (2019: £4,000,000) versus a discounted value of £nil (2019: £3,632,000).

There are no financial assets held at fair value (2019: £nil).

Strategic ReportGovernanceFinancial StatementsOverview118

30. Financial instruments continued
Financial risk management objectives

Treasury management is led by the Group finance team, which is responsible for managing the Group’s exposure to financial risk. It operates 
within a defined set of policies and procedures reviewed and approved by the Board. This includes both foreign exchange risk and interest 
rate risk. The Group’s exposure to interest rate fluctuations on its interest-bearing assets and liabilities is selectively managed, using 
interest rate swaps where appropriate. This is an ongoing risk and the Board will continue with this policy. The Group does not enter into or 
trade financial instruments, including derivative financial instruments, for speculative purposes. No interest rate swaps were in place at 
31 December 2020 (2019: none).

Market risk

As the Group’s international activities grow, its exposure to overseas markets also increases in non-core territories outside of the UK and 
Australasia. There have been no other significant changes to the Group’s exposure to market risk, or the manner in which it manages and 
measures the risk.

Foreign currency risk management

The Group undertakes an increasing number of transactions denominated in foreign currencies. Here, exposures to exchange rate 
fluctuations arise. Exchange rate exposures are managed within approved policy parameters and the Group enters into forward foreign 
exchange contracts where appropriate. No forward contracts were in place at 31 December 2020 (2019: none).

The carrying amounts of the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date are  
as follows:

Assets

Liabilities

31 December 2020 
£’000

31 December 2019 
£’000

31 December 2020 
£’000

31 December 2019 
£’000

Euros

Australian dollar

United States dollar

Saudi Arabian riyal

South African rand

New Zealand dollar

Canadian dollar

Philippine peso

United Arab Emirates dirham

Malaysian ringgit

Bahraini dinar

Other

153

4,666

582

88

84

1,008

722

256

265

479

350

19

105

6,789

874

78

107

1,620

399

133

1,082

1,558

38

32

6

–

149

–

–

2

2

1

–

–

8

–

8,672

12,815

168

23

18

27

–

–

12

–

1

–

–

19

–

100

Foreign currency sensitivity analysis

The Group is primarily exposed to the following currencies: US dollar, euro, Australian dollar, New Zealand dollar, Canadian dollar, United Arab 
Emirates dirham, Philippine peso, Bahraini dinar and Malaysian ringgit.

If sterling were to strengthen or weaken by 10% against the relevant foreign currencies, the balances in the table above would give rise 
to an increase/reduction in profit of £847,000 (2019: £1,285,000). This sensitivity analysis includes only outstanding foreign currency 
denominated monetary items and adjusts their translation at the period-end for a 10% change in foreign currency rates.

10% represents management’s assessment of the reasonably possible change in foreign exchange rates.

 Interest rate risk management

The Group is exposed to interest rate risk because entities hold cash deposits. Hedging activities are evaluated regularly to align with 
interest rate views and defined risk appetite, ensuring the most cost-effective hedging strategies are applied. There are no hedges in place 
as at 31 December 2020 (2019: nil).

The Group’s exposure to interest rates on financial assets and financial liabilities are detailed in the liquidity risk management section of  
this note.

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued119

Credit risk management

The Group’s principal financial assets are cash and cash equivalents and trade and other receivables. The Group’s credit risk is relatively low 
because a high proportion of trade and other receivables have a sovereign or close to sovereign rating. Of the total trade receivables balance 
at the end of the year there were no customers (2019: one) who held balances outstanding of more than 5% (2019: £0.4m).

Trade receivables and contract assets

The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses a lifetime expected loss allowance for all 
trade receivables and contract assets. 

To measure the expected credit losses, trade receivables and contract assets have been grouped based on shared credit risk characteristics 
and the days past due. The contract assets relate to unbilled work in progress and have substantially the same risk characteristics as the 
trade receivables for the same type of contracts. The Group has therefore concluded that the expected loss rates for trade receivables are 
a reasonable approximation of the loss rates for the contract assets. 

The expected loss rates are based on the payment profiles of sales over a period of 36 months before 31 December 2020 or 1 January 2020 
respectively and the corresponding historical credit losses experienced within this period. The historical loss rates are adjusted to reflect 
current and forward-looking information affecting the ability of the customers to settle the receivables. In the absence of any seasonality  
to the business, 2% increase in defaults was considered appropriate and supportable as the risk of credit losses is relatively low.

Before applying the expected loss rate percentage to each respective ageing category of trade receivables an assessment of specific 
customers has occurred and these amounts have been excluded from the general loss allowance. The expected credit loss for these 
customers is separately assessed (using the same logic as above) and relates to customers where the probability of default is higher.

On that basis, the loss allowance as at 31 December 2020 and 1 January 2020 was determined as follows for both trade receivables and 
contract assets:

31 December 2020 £’000

Current

30–60

61–90

91–180

Expected loss rate

Trade receivables

Contract assets

General loss allowance

1 January 2020 £’000

Expected loss rate

Trade receivables

Contract assets

General loss allowance

Case by case loss allowance

1%

5,669

3,973

67

Current

0%

6,035

3,993

25

–

4%

760

–

29

30–60

4%

1,253

–

126

–

6%

205

–

13

7%

801

–

55

61–90

91–180

17%

332

–

76

–

14%

190

–

66

–

180+

25%

266

–

67

180+

10%

260

–

47

101

 Total 

7,701

3,973

231

 Total 

8,070

3,993

340

101

The expected credit losses on trade receivables and contract assets have been calculated using the simplified approach. A reconciliation 
of closing loss allowances for trade receivables and contract assets as at 31 December 2019 to the opening loss allowances is in Note 16.

Impairment losses on trade receivables and contract assets are presented as net impairment losses within operating profit. Subsequent 
recoveries of amounts previously written off are credited against the same line item.

Other financial assets at amortised cost

Other financial assets at amortised cost include, loans to related parties and key management personnel and other receivables.  
The loss allowance for other financial assets at amortised cost as at 31 December 2020 was £nil (2019: £nil).

Strategic ReportGovernanceFinancial StatementsOverview120

30. Financial instruments continued
Contract risk management

Contract assets inherently have some contractual risks associated with them related to the specific and ongoing risks in each individual 
contract with a customer.

Liquidity risk management

The Group manages liquidity risk by maintaining adequate cash reserves and banking facilities, and by continuously monitoring forecast and 
actual cash flows. The Group has access to committed financing facilities; being a short-term UK overdraft facility of £2.0m and a short-term 
AUS overdraft facility of $2.0m. The total unused amount was £2.0m and $2.0m at the balance sheet date and no interest is being incurred 
on this balance (2019: £nil). The Group expects to meet its obligations from operating cash flows. The Group also had cash balances at 
31 December 2020 of £9.5m (2019: £16.5m) as detailed in Note 17. Interest is received on this at applicable bank rates.

On 21 January 2020 the Group entered into a three-year £10m multi-currency revolving facility with HSBC with the option to extend to a 
further two years. The first option to exercise was approved by HSBC on 16 March 2021 with no significant changes to note. The loan was 
fully drawn down in 2020 and repaid in full before 31 December 2020. The facility was put in place to cover general corporate and working 
capital requirements of the Group. 

31. Related party disclosures
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are not 
disclosed in this note. 

On 7 July 2020, Tribal Group plc (the Company) granted nil-cost options over a total of 482,143 Ordinary Shares (representing approximately 
0.20% of the Company’s issued shares) to Mark Pickett under the terms of its 2010 Long-Term Incentive Plan. This award has been granted 
subject to performance conditions based on the Group’s Adjusted Operating Profit for the years ending 31 December 2020, 2021 and 
2022. The options may not be exercised before 6 July 2023.

On 7 July 2020, Tribal Group plc (the Company) granted nil-cost options over a total of 1,876,000 Ordinary Shares (representing approximately 
0.90% of the Company’s issued shares) to members of the senior management team under the Company share option plan. This award has 
been granted subject to performance conditions based on the Group’s Adjusted Operating Profit for the years ending 31 December 2020, 
2021 and 2022. The options may not be exercised before 6 July 2023.

On 7 July 2020, Tribal Group plc (the Company) granted nil-cost share options over a total of 70,000 Ordinary Shares (representing 
approximately 0.03% of the Company’s issued shares) to members of the senior management team under the Company share option plan. 
50% of the options can be exercised from 1 July 2021 and 50% of the options can be exercised from 1 July 2022. There are no other 
performance conditions.

The remuneration of the key management personnel of the Group is set out below in aggregate for each of the categories specified in IAS 
24 ‘Related Party Disclosures’. The members of the Group Board and the Group’s Executive Board are considered to be the key management 
personnel of the Group. 

Remuneration of key management personnel

Salaries and short-term employee benefits

Termination benefits

Share-based payments

2020  
£’000

2,874

70

901

3,845

2019  
£’000

3,711

318

814

4,843

Included within Directors’ salaries and short-term employee benefits are pension costs of £25,000 (2019: £12,000) in respect of accruals 
and payments made to one (2019: one) Director’s individual defined contribution pension schemes. Included within share-based payments 
are amounts paid on dividends on share options that have met performance conditions. Disclosures on Directors’ remuneration, share 
options, long-term incentive schemes, and pension contributions are contained in the Directors’ remuneration section within the audited 
part of the Remuneration report on pages 57 to 61 and form part of these audited financial statements. Arrangements with the Group’s 
pension schemes are set out in Note 26.

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continued121

32. Subsidiaries
The Group consists of a Parent Company (limited by shares) Tribal Group plc, incorporated and domiciled in England and Wales and a number 
of subsidiaries held directly and indirectly by Tribal Group plc, which operate and are incorporated around the world. Tribal Education Limited 
operates branches in New Zealand, South Africa*, Hungary, and Abu Dhabi. Tribal Group Pty Limited operates a branch out of Singapore.

Tribal Group plc has guaranteed the liabilities of Tribal Holdings Limited, Tribal Dynamics Limited, Tribal Dynamics Holdings Limited and 
International Graduate Insight Group Limited in order that they qualify for the exemption from audit under Section 394A/479A  
of the Companies Act 2006 in respect of the year ended 31 December 2020.

Information about the composition of the Group at the end of the reporting period is as follows:

Name of entity

Tribal Education 
 Limited

Address of the registered office

Nature of business

Kings Orchard, 1 Queen Street, Bristol, BS2 0HQ, UK

Education related systems 
and solutions

Proportion 
of Ordinary 
Shares held 
directly by 
Parent (%)

 Proportion 
of Ordinary 
Shares  
held by the 
Group (%)

100%

100%

Tribal Holdings Limited

Kings Orchard, 1 Queen Street, Bristol, BS2 0HQ, UK

IP holding Company

100%

Kings Orchard, 1 Queen Street, Bristol, BS2 0HQ, UK

Kings Orchard, 1 Queen Street, Bristol, BS2 0HQ, UK

Educational consultancy 
services

Education related systems 
and solutions

–

–

100%

100%

100%

Kings Orchard, 1 Queen Street, Bristol, BS2 0HQ, UK

Dormant Company

100%

100%

International Graduate 
Insight Group Limited

Tribal Dynamics Limited 
(formerly Crimson 
Consultants Limited)

Tribal Dynamics  
Holdings Limited (formerly 
Crimson Consultants 
Holdings Limited)

Human Edge Software 
Corporation PTY Limited

West 7–8 Federal Mills Park, 3–35 Mackey Street, Geelong, 
North Victoria, 3215, Australia

Education related systems 
and solutions

Tribal Campus  
PTY Limited

Tribal Group  
PTY Limited

West 7–8 Federal Mills Park, 3–35 Mackey Street, Geelong, 
North Victoria, 3215, Australia

Education related systems 
and solutions

West 7–8 Federal Mills Park, 3–35 Mackey Street, Geelong, 
North Victoria, 3215, Australia

Education related systems 
and solutions

Callista Software Services 
PTY Limited

West 7–8 Federal Mills Park, 3–35 Mackey Street, Geelong, 
North Victoria, 3215, Australia

Education related systems 
and solutions

–

–

–

–

100%

100%

100%

100%

Municipality 3457, Building 1398, Road 4626, Area 346, 
Sea Front, Manama, Kingdom of Bahrain

Education related systems 
and solutions

100%

100%

Tribal Middle East  
WLL Limited

Tribal Group  
(Malaysia) SDN

Tribal Systems  
Canada Limited

Human Edge Software 
Philippines INC

i-graduate USA LLC

12th floor, Menara Symphony, No 5, Jalan Professor  
Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya,  
Selangor Darul Ehsan, Malaysia

Tribal Group South  
Africa (PTY) Limited**

2 Alexandra Avenue, Unit 8, Craighall. Gauteng,  
2196, South Africa

1100 One Bentall Centre, 505 Burrard Street,  
Box 11, Vancouver, BC V7X 1M5, Canada

Education related systems 
and solutions

Education related systems 
and solutions

Education related systems 
and solutions

Units 1001,1005,1006, 10th floor Cyberpod One, Eton 
Centris, Barangay Pinahan, Quezon City, Philippines 1100

Education related systems 
and solutions

1007 N Orange Street, 9th Floor, Wilmington, Delaware, 
19801, USA

Educational  
consultancy services

Class Measures INC

100 Tower Park Drive, Suite A, Woburn MA 01801, USA

Education related systems 
and solutions

Class Measures Limited

Kings Orchard, 1 Queen Street, Bristol, BS2 0HQ, UK

Dormant Company

Tribal Group Asset  
Co Pty Limited

West 7–8 Federal Mills Park, 3–35 Mackey Street, Geelong, 
North Victoria, 3215, Australia

Dormant Company

* 

This branch is in the process of being struck off. 

**  

 This company has been struck off since the year-end.

–

–

–

–

–

–

–

–

100%

100%

100%

100%

100%

100%

100%

100%

Strategic ReportGovernanceFinancial StatementsOverview122

33. Post balance sheet events
On 21 January 2020 the Group entered into a three-year £10m multi-currency revolving facility with HSBC with the option to extend to a 
further two years. The first option to exercise was approved by HSBC on 16 March 2021 with no significant changes to note. The loan was 
fully drawn down in 2020 and repaid in full before 31 December 2020. The facility was put in place to cover general corporate and working 
capital requirements of the Group.

Tribal Group plc  Annual Report and Accounts 2020Notes to the financial statements continuedOverview

Strategic Report

Governance

Financial Statements

123

Company only balance sheet
As at 31 December 2020

Investments

Current assets

Debtors

Deferred tax assets

Cash at bank and in hand

Total current assets

Total assets

Creditors: amounts falling due within one year

Net current liabilities

Total assets less current liabilities

Creditors: amounts falling due after one year

Net assets

Capital and reserves

Called up share capital

Share premium

Merger reserve

Own share reserve

Share-based payment reserve

Retained earnings:

At 1 January 

Loss for the year attributable to the owners

Equity dividend paid

Other changes in retained earnings

At 31 December 

Equity shareholders’ funds

Note

36

37

38

39

39

40

41

41

41

41

41

41

41

41

41

2020 
 £’000

77,774

6,732

878

23

7,633

85,407

(35,767)

(28,134)

49,640

–

49,640

10,285

15,951

11,304

(856)

6,933

9,145

(919)

(2,254)

51

6,023

2019 
 £’000

76,930

6,085

855

57

6,997

83,927

(30,841)

(23,844)

53,086

(1,939)

51,147

9,979

15,539

11,304

(856)

6,036

12,789

(1,458)

(2,147)

(39)

9,145

49,640

51,147

Notes 34 to 44 form part of these financial statements.

The financial statements on pages 123 to 129 of Tribal Group plc (registered number 04128850) were approved by the Board of Directors 
and authorised for issue on 17 March 2021. They were signed on its behalf by:

Richard Last 

Director 

£

Mark Pickett

 Director

 
 
 
 
124

Company only statement of changes in equity
As at 31 December 2020

Called 
up share 
capital 
£’000

Note

Share 
premium 
£’000

Merger 
reserve 
£’000

Own share 
reserve 
£’000

Share-
based 
payment 
reserve 
£’000

Retained 
earnings 
£’000

Total 
equity 
£’000

At 1 January 2019

9,803

15,539

11,304

(856)

5,027

12,789

53,606

Loss and total comprehensive expense  
for the year

Issue of share capital

Equity dividend paid

Credit to equity for share-based payments

Foreign exchange differences on  
share-based payments

Tax on credit to equity for  
share-based payments

Contributions by and distributions to owners

At 31 December 2019 and 1 January 2020

Loss and total comprehensive expense  
for the year

Issue of share capital

Share options exercised

Equity dividend paid

Credit to equity for share-based payments

Foreign exchange differences on  
share-based payments

Tax on credit to equity for  
share-based payments

23

11

22

22

38

23

11

22

22

38

–

176

–

–

–

–

176

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

9,979

15,539

11,304

(856)

–

239

67

–

–

–

–

–

–

412

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(1,458)

(1,458)

–

176

(2,147)

(2,147)

1,042

(33)

–

–

1,042

(33)

–

(39)

(39)

1,009

6,036

(2,186)

(1,001)

9,145

51,147

–

–

(479)

(919)

(9194)

–

–

239

–

–

(2,254)

(2,254)

1,339

37

–

–

–

51

1,339

37

51

897

(2,203)

(588)

Contributions by and distributions to owners

306

412

At 31 December 2020

10,285

15,951

11,304

(856)

6,933

6,023

49,640

Tribal Group plc  Annual Report and Accounts 2020125

Notes to the Company balance sheet

34. Significant accounting policies
Tribal Group plc is a public limited company incorporated and domiciled in England and Wales.

The separate financial statements of the Company are presented as required by the Companies Act 2006. The Company meets the 
definition of a qualifying entity under FRS 100 (Financial Reporting Standard 100) issued by the Financial Reporting Council. As permitted by 
FRS 101, the Company has taken advantage of the disclosure exemptions available under that standard in relation to share-based payment, 
financial instruments, capital management, presentation of comparative information in respect of certain assets, presentation of a cash 
flow statement and certain related party transactions.

Where required, equivalent disclosures are given in the consolidated financial statements.

The financial information has been prepared on the going concern and historical cost basis. The principal accounting policies adopted are the 
same as those set out in Note 1 to the consolidated financial statements except as noted below.

Investments in subsidiaries are stated at cost less, where appropriate, provisions for impairment.

35. Loss for the year
As permitted by section 408 of the Companies Act 2006, the Company has elected not to present its own profit and loss account for  
the year. The loss for the Company (before dividends paid) amounted to £0.9m (2019: £1.5m). Dividends paid amounted to £2,254,000 
(2019: £2,147,000). The independent auditors’ remuneration for audit services to the Company was £150,000 (2019: £140,000).

36. Investments

Cost

At 1 January 2019

Capital contribution relating to share-based payments

Acquisition of subsidiary

At 31 December 2019 and at 1 January 2020

Capital contribution relating to share-based payments

Additional investment in subsidiary

At 31 December 2020

Shares in subsidiary 
undertakings  
£’000

Long-term  
loans  
£’000

12,510

732

9,440

22,682

626

218

23,526

54,248

–

–

54,248

–

–

54,248

Total  
£’000

66,758

732

9,440

76,930

626

218

77,774

Long-term loans are treated as investments as they are non repayable.

As Tribal Group plc grants share options to employees in subsidiary companies, a notional capital contribution is created in the books of the 
relevant subsidiary undertaking. This is treated as an investment by Tribal Group plc.

The Directors have considered the value of the above investments and are satisfied that the aggregate value of each investment is not less 
than its carrying value. The investments in subsidiaries are all stated at cost less provision.

Details of the Company’s subsidiaries are given in Note 32 to the consolidated financial statements.

Strategic ReportGovernanceFinancial StatementsOverview126

Notes to the Company balance sheet continued

37. Debtors

Amounts owed by Group undertakings

Other debtors

Current tax

2020  
£’000

6,449

180

103

6,732

2019  
£’000

5,924

161

–

6,085

All amounts owed by Group undertakings are unsecured and have no fixed repayment date. No interest is charged and amounts are repayable 
on demand. All debtors fall due within one year. 

The Company has applied the IFRS 9 simplified approach to measuring expected credit losses using a lifetime expected credit loss provision 
for Group receivables. The Parent Company has guarantees in place for its UK subsidiaries, and management have assessed each entity’s 
ability to repay amounts owed. As a result, no expected credit loss has been recognised.

38. Deferred tax asset

Deferred taxation 

At start of year

Charge/(credit) to income statement

Items taken directly to equity

At end of year

The deferred tax asset is analysed as follows:

Share schemes

Other temporary differences

2020  
£’000

855

38

(15)

878

2020  
£’000

148

730

878

2019  
£’000

927

(33)

(39)

855

2019  
£’000

185

670

855

Included in other temporary differences are deferred tax assets of £714,000 (2019: £670,000) relating to tax losses carried forward and 
other timing differences of £16,000 (2019: £nil).

Deferred tax assets are all non-current assets.

39. Creditors
Amounts falling due within one year

Amounts owed to Group undertakings

Trade and other creditors

Accruals

Non-contingent deferred consideration

2020  
£’000

33,772

199

404

1,392

35,767

2019  
£’000

28,160

674

314

1,693

30,841

All amounts owed to Group undertakings are unsecured and have no fixed repayment date. No interest is charged and amounts are repayable 
on demand.

Amounts falling due after one year

Contingent deferred consideration

2020  
£’000

–

2019  
£’000

1,939

Tribal Group plc  Annual Report and Accounts 202040. Called up share capital

Allotted, called up and fully paid

At beginning of the year

Issued during the year

At end of the year

2020 
 number

199,579,784

6,118,525

205,698,309

2020  
£’000

9,979

306

2019 
 number

196,051,181

3,528,603

10,285

199,579,784

127

2019  
£’000

9,803

176

9,979

The Company has one class of Ordinary Shares of 5p each which carry no right to fixed income.

The shares issued during the year in order to satisfy exercises of share-based payment schemes were as follows: 3,405,998 issued on 
16 January 2020, 1,223,241 issued on 6 February 2020 and 150,000 issued on 12 June 2020. In addition 1,339,286 shares were issued 
on 13 June 2020 to the vendors of Sky Software Pty as part of the deferred consideration payable. The exercise costs of 5p per share for 
the LTIPs resulted in cash receipts of £0.3m. 

Details of options in respect of shares outstanding at 31 December 2020 are as follows:

Employee share option schemes:

Number outstanding 
‘000

Exercise price 
payable

Date from which 
exercisable

2016 LTIP

2017 LTIP

2018 LTIP

2019 LTIP

2020 LTIP

2020 LTIP

2017 LTIP (inc CSOP)

2018 LTIP (inc CSOP)

2019 LTIP (inc CSOP)

2019 LTIP (inc CSOP)

2019 SAYE

Total Tribal Group plc share option schemes

225

248

251

716

2,358

1,920

5,718

2,660

2,840

2,075

300

7,875

1,028

14,621

£0.05

£0.05

£0.05

£0.05

£0.05

£0.05

£0.80

£0.796

£0.71

June 2019

June 2020

July 2021

June 2022

July 2023

July 2021

July 2020

March 2021

June 2022

£0.615

September 2022

£0.582

November 2022

Details of share-based payments are given in Note 22 to the consolidated financial statements.

Strategic ReportGovernanceFinancial StatementsOverview128

Notes to the Company balance sheet continued

41. Share premium and other reserves

At 1 January 2019

Loss for the year

Equity dividend paid

Charge to equity for share-based payments

Foreign exchange differences on share-based payments

Tax on charge to equity for share-based payments

Merger 
reserve  
£’000

11,304

Share 
premium 
reserve 
 £’000

15,539

Own share 
reserve 

£’000

(856)

Share-based 
payment 
reserve  
£’000

Retained 
earnings
 £’000

5,027

12,789

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1,042

(33)

–

At 31 December 2019 and 1 January 2020

11,304

15,539

(856)

6,036

Loss for the year

Equity dividend paid

Share options exercised

Charge to equity for share-based payments

Foreign exchange differences on share-based payments

Tax on charge to equity for share-based payments

–

–

–

–

–

–

–

–

412

–

–

–

–

–

–

–

–

–

–

–

(479)

1,339

37

–

At 31 December 2020

11,304

15,951

(856)

6,933

(1,458)

(2,147)

–

–

(39)

9,145

(919)

(2,254)

–

–

–

51

6,023

The merger reserve of £11.3m (2019: £11.3m) relates to the premium arising on shares issued subject to the provisions of section 612 of 
the Companies Act 2006.

The own share reserve of £(0.9)m (2019: £(0.9)m) represents the cost of 827,692 (2019: 872,692) shares in Tribal Group plc held by the 
Employee Share Ownership Trust to satisfy certain options under the Group’s share option schemes. See Note 22 of the consolidated 
accounts for details of the Group’s share options schemes.

The retained earnings reserve is distributable.

42. Contingent liabilities
A cross-guarantee exists between Group companies in respect of bank facilities which was £nil as at 31 December 2020 (2019: £nil).

In addition the Company and its subsidiaries have provided performance guarantees issued by its bank on its behalf in the ordinary course of 
business, totalling £0.1m (2019: £1.6m). They are not expected to result in any material financial loss. 

As disclosed in Note 32, Tribal Holdings Limited, Tribal Dynamics Limited, Tribal Dynamics Holdings Limited and International Graduate Insight 
Group Limited have taken advantage of the exemption available under Section 394A/ 479A of the Companies Act 2006 in respect of the 
requirements for audit. As a condition of the exemption, the Company has guaranteed the year-end liabilities of these subsidiaries until 
they are settled in full. The liabilities of the subsidiaries at the year-end were £39,763,000 (2019: £35,683,000). These are inclusive of 
intercompany liabilities.

Tribal Group plc  Annual Report and Accounts 2020 
129

43. Financial Instruments
All Company risks are aligned to those of the Group. Details of the risks relating to the Group are given in Note 30 to the consolidated  
financial statements.

31 December 2020

Financial assets

Cash

Debtors*

Financial liabilities

Creditors

Deferred non-contingent consideration

31 December 2019

Financial assets

Cash

Debtors*

Financial liabilities

Creditors

Deferred contingent consideration

Financial assets 
measured at 
amortised cost 
£’000

Financial liabilities 
measured at 
amortised cost 
£’000

Financial liabilities 
measured at  
FVTPL  
£’000

23

6,469

6,492

–

–

–

–

–

–

34,375

1,392

35,767

–

–

–

–

–

–

Financial assets 
measured at 
amortised cost 
£’000

Financial liabilities 
measured at 
amortised cost 
£’000

Financial liabilities 
measured at  
FVTPL  
£’000

57

5,940

5,997

–

–

–

–

–

–

29,148

–

29,148

–

–

–

–

3,632

3,632

Total 
£’000

23

6,469

6,492

34,375

1,392

35,767

Total 
£’000

57

5,940

5,997

29,148

3,632

32,780

*  

Excluding amounts that relate to non-financial instruments of prepayments. 

44. Staff numbers and costs
The average monthly number of persons employed (including all Directors) under contracts of service by the Company during the year was  
as follows:

The aggregate payroll costs of these persons were as follows:

Wages and salaries

Social security costs

Other pension costs

Share option charge

2020 
 Number

3

2019 
 Number

3

2020 
 £’000

849

56

25

369

1,299

2019 
 £’000

887

75

12

310

1,284

Cost of Directors’ emoluments were incurred by the Company and are included in the Remuneration report on pages 57 to 61.

Strategic ReportGovernanceFinancial StatementsOverview130

Company information

Tribal Group plc
Registered in England and Wales  
Company number: 04128850

Registered office 
Kings Orchard 
1 Queen Street 
Bristol 
BS2 0HQ

T: 0845 123 6001 
E: info@tribalgroup.com 
www.tribalgroup.com

Company Secretary
Kenneth Lewis

Stockbrokers
Investec Bank plc  
2 Gresham Street 
London  
EC2V 7QP 

Financial adviser
Investec Bank plc 
30 Gresham Street 
London 
EC2V 7QP

Principal bankers 
Lloyds Bank  
PO Box 112 
Canon’s House  
Canon’s Way  
Bristol 
BS1 5LL 

Independent auditors 
BDO LLP  
Bridgewater House  
Counterslip 
Bristol 
BS1 6BX

Solicitors
Taylor Wessing LLP 
5 New Street Square  
London  
EC4A 3TW

N+1 Singer Capital Markets Limited 
1 Bartholomew Lane 
London 
EC2N 2AX

HSBC Bank 
3 Temple Quay 
Bristol 
BS1 6DZ

Tribal Group plc  Annual Report and Accounts 2020Overview

Strategic Report

Governance

Financial Statements

131

Registrars
Link Group 
Unit 10 
Central Square  
29 Wellington Street 
Leeds 
LS1 4DL

E-communications
As an alternative to receiving documents through the post, shareholders can receive important information online, including annual 
and half-year reports and notices of meetings. Registering for e-communications also enables shareholders to obtain secure online 
access to personal shareholding details, change address details, request new share certificates and check dividend payments.

To register for e-communications, please visit 
https://www.signalshares.com

Duplicate accounts
If you receive two or more copies of the Annual Report and Accounts and/or multiple cheques for each dividend payment, 
it means that you have more than one shareholder account.

To receive just one Annual Report and Accounts and one cheque for each dividend payment, please contact the Company’s 
registrars, Link Group, on 0371 664 0445, and ask for your accounts to be amalgamated.

(Calls are charged at the standard geographic rate and will vary by provider. If you are outside the United Kingdom, please call  
+44 371 664 0445. Calls outside the United Kingdom will be charged at the applicable international rate. We are open between 
8.00 am – 4.30pm, Monday to Friday excluding public holidays in England and Wales.)

Financial calendar
Annual General Meeting 

27 April 2021

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Registered office 
Kings Orchard 
1 Queen Street 
Bristol 
BS2 0HQ

T: 0845 123 6001 
E: info@tribalgroup.com 
www.tribalgroup.com