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Triumph Bancorp Inc
Annual Report 2022

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FY2022 Annual Report · Triumph Bancorp Inc
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ATTENTION TO DETAIL
ANNUAL REPORT FY22

No one expected the year to be as out of the ordinary as 
the previous year – but the pandemic kept some surprises 
up its sleeve. Despite all the challenges, however, we came 
through the year with good progress on our transformation 
plan. With our foundations fixed in black and white, we 
began to fill in the details, bringing colour and life to the 
Ted Baker journey. To complete the picture, read on.
This year, our year end was 29th January 2022.

TB | AR—’
R—’22
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TB | AR—’22
CONTENTS
STRATEGIC REPORT
TED BAKER TODAY
02	
Chief Executive’s review  
and introduction to Ted Baker
10	
From our Interim Chair Helena Feltham
TAKING TED BAKER INTO THE FUTURE
14	
Our business model
16	
Our strategy
17	
—	 Brand and customers
19	
—	 Product
21	
—	 Digital & capital-light growth 
23	
—	 Priority markets
REVIEW OF THE YEAR 
26	
Chief Financial Officer’s introduction 
28	
Key performance indicators
30	
Business and financial review
38	
Fashioning a better future
40	
—	 People
47	
—	 Communities and charity partnerships
48	
—	 Our ethical sourcing programme
52	
—	 Our planet 
60	
Risk report
67	
Going concern and viability disclosure
GOVERNANCE REPORT
72	
Board of Directors
74	
Executive Team
76	
Interim Chair’s introduction to governance
78	
The Board’s year
81	
Stakeholder engagement s172 compliance
84	
Audit & Risk Committee Report
88	
Nominations Committee Report
92	
Compliance with the Code
96	
Remuneration Committee Report
99	
Directors’ Remuneration Policy in summary
101	 Annual report on remuneration
111	 Directors’ Report
114	 Statement of Directors’ responsibilities
FINANCIAL STATEMENTS
116	 Independent auditor’s report
124	 Income statement
125	 Statement of comprehensive income
126	 Statement of changes in equity
128	 Balance sheet
129	 Cash flow statement
130	 Notes to the financial statements
167	 Five-year summary
170	 Approach to Task Force on Climate-related 
Financial Disclosures 
171	 Company information

2
TB | AR—’22
CHIEF EXECUTIVE’S REVIEW
Looking back to the situation we found ourselves in at the start 
of the pandemic, we have come a very long way. Through two 
years of pandemic uncertainty, we have made good progress 
thanks to the actions we have taken to focus on our brand, 
our customers and our financial discipline. Our team has 
continued to pull together through another incredibly hard 
year of disruption and has achieved great things. 
Seeing the brighter picture 
Rachel Osborne 
Chief Executive Officer

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TB | AR—’22
As always, I am grateful for the ongoing support 
of our stakeholders, which has been invaluable 
in helping us continue to make progress with 
the transformation of Ted Baker. Despite all the 
obstacles we have met through the year, the 
business has been on a positive trajectory. 
There were early signs of customer confidence 
returning, with footfall building after lockdowns 
ended and other social restrictions were lifted.
There was positive news as we ended the 
year in a net cash positive position and with 
significantly reduced losses over the second 
half of the year. But we were left with a feeling 
of frustration and optimism – with encouraging 
signs in trading in the six weeks from the start of 
November, the impact of the Omicron variant 
and the accompanying social restrictions had 
a negative effect over a critical sales period. 
What was set to be a modest return to profit 
for the half year was delayed. 
With the lifting of restrictions starting at the end 
of January 2022, we continue to be optimistic 
about what we can achieve with Ted Baker 
as the world opens up. As the situation evolves, 
people are returning to the workplace, and 
weddings and social gatherings are possible 
again. As this happens, our customer insight 
adds to our confidence that people will seek 
out Ted Baker’s unique mix of occasionwear 
and formalwear, along with our new products, 
supporting our return to growth and profit.
A QUICK SKETCH OF THIS YEAR’S 
NUMBERS
We continued to deliver against the objectives 
in our strategic plan on costs and cash, but 
with a renewed focus on driving growth as 
the impact of the pandemic subsided at points 
through the year. As a result, and despite the 
impact of Omicron over our key sales weeks, 
we ended the year with a more efficient business 
and a strong balance sheet.
We delivered £428.2m revenue for the full year, 
up 23.2% in constant currency. Our gross margin 
improved by 105 bps to 55.2% and we tightly 
controlled our cost base, with our operating 
cost to sales ratio improving by 700 bps. 
As a result, our loss for the year reduced 
significantly and we ended the year with 
£3 million net cash with an available facility 
of £80 million.
“Our team has continued to pull 
together through another incredibly 
hard year of disruption and has 
achieved great things.”
	
Rachel Osborne
	
Chief Executive Officer
52%
Growth in total 
new customers
CUSTOMERS – DRAWN FROM LIFE 
Like any lifestyle brand, our customers 
are at the heart of everything we do. 
Understanding them is the key to building 
our business and over the year we have 
worked hard to attract more target 
customers, while encouraging them 
to buy more often. 
To do this, we invested in a new research 
programme that has deepened our 
understanding of different customer 
segments, their lifestyles, tastes, attitudes 
and interests. The ongoing programme 
continues to deepen our knowledge, 
so we can be more effective in appealing 
to them as we design targeted new products 
and ranges. 
The depth of this work and the insights are 
making a real difference across the whole 
process, from product creation to marketing 
reach and effectiveness. 

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TB | AR—’22
Sales +20.5%
£428.2m
2021: £355.3m
Underlying loss before tax
£(38.4)m
2021: £(59.2)m
Loss before tax +59.1%
£(44.1)m
2021: £(107.7)m
Underlying gross profit 
margin +105bps
55.2%
2021: 54.1%
UK & Europe  69.4%
North America  29.6%
Rest of the World  1.0%
Sales by region
Net cash at year end
£3.1m
2021: £66.7m
Ted Baker in broad brushstrokes

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TB | AR—’22
	 Concessions
130
	 2021: 165
Digital mix of retail sales
44.3%
2021: 57.5%
Change in digital sales
(9.7)%
2021: 24.8%
Digital sales
£133.8m
2021: £148.2m
Total brand sales
£918m
2021: £745m
Outlets
31
2021: 33
Retail  70.5%
Wholesale  26.0%
Licensing  3.5%
Sales by channel
Female  1,586 (71.3%)
Male  630 (28.3%)
Unspecified and gender diverse  8 (0.4%)
Total  2,224
Gender breakdown
Team members
2,224
2021: 2,158
Own stores
85
2021: 83

6
TB | AR—’22
CHIEF EXECUTIVE’S REVIEW
“Product licensing is a real strength and 
opportunity for Ted Baker, not least for 
the income it generates, but also for its 
influence on our brand standing with 
customers across the world.”
The retail sales picture
Retail sales were disrupted by the lockdowns 
and restrictions over the year, but sales increased 
by 17.2% with digital sales delivering 44.3% 
(2021: 57.5%). Overall, digital sales demand 
stayed above historical levels, up 12.7% on 
a two year basis, but sales fell below the higher 
levels we saw during the first lockdown as we 
reviewed our promotional approach in line 
with stock and liquidity levels. Our digital sales 
performance has been strong in the concession 
environment, with partners like John Lewis and 
Next performing well. 
The pick-up in occasionwear in the latter half 
of the year in both our men’s and women’s 
collections, along with formalwear and suits, 
was an encouraging sign that people are ready 
to get back to some normality. From a product 
point of view, we saw good performance 
across womenswear, accessories and footwear. 
However, our menswear did not perform as well 
as expected. 
These positive customer signals allowed us to 
move back to our full-price stance and reduce 
discounting, with very encouraging progress – 
full price sales delivered 810 bps over the year. 
This, combined with our ongoing cost disciplines, 
contributed to an improved performance.
Where consumer confidence was recovering 
in the first half of the year, we saw significantly 
improved sales across our North American 
concessions and North American and UK 
shopping malls. This was also reflected in the 
return of footfall in the first part of Q4, mentioned 
above; although this didn’t hit pre-pandemic 
levels, we did see an uplift, with many more 
customers coming out and shopping. We saw 
strong results for the six weeks of trading from the 
start of November. The introduction of Omicron 
warnings and restrictions in early to mid-
December saw footfall drop away – first in 
Europe and then in the UK and US. With the 
mood changing with the lifting of restrictions in 
the UK in late January, and with more optimism 
about the shift in mindset, we hope to see 
a similar return to recovery of footfall. 
Shining a light on product licensing
Product licensing is a real strength for Ted Baker, 
not only for the income it generates, but also 
for its influence on our brand standing with 
customers across the world. 
Product licensing allows us to expand the 
Ted Baker brand across a broader range of 
clothing, accessories and homewares. We do 
this by working with carefully selected partners 
who bring unique supply chain experience 
and/or retail distribution.
Our product licensing business punches well 
above its weight with customers compared 
to how it shows up in our revenue. Including 
royalties from territory licenses, it accounted 
for 3.5% of revenue in the year but represented 
31.0% of brand sales (retail sales to 
end customer).

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TB | AR—’22
Our product licence partners work under our 
brand guidelines and creative direction. 
Our partnerships sit within three defined areas:
	 Specialist clothing categories: including 
childrenswear, suiting, lingerie and nightwear, 
men’s underwear, fragrance and skincare
	 Lifestyle accessories: including eyewear, 
watches, luggage, jewellery and personal 
technology accessories 
	 Home: including bedding, towels, wallpaper 
and rugs
	 Beauty: including fragrance and toiletries.
Income from licences increased by 21.7% to 
£15.2 million (2021: £12.4 million), with strong 
growth in eyewear in North America and the 
UK, as well as another good performance from 
childrenswear and lingerie in partnership with 
Next. Formalwear sales remained subdued, 
particularly in the first half of the year, as people 
continued working from home and with the 
reduction in the number of weddings and other 
formal occasions taking place.
OUR STRATEGY – FROM 
MONOCHROME TO TECHNICOLOUR
We have done much of the heavy lifting needed 
to move the business forward. We have fixed 
the foundations and brought costs under control 
throughout the business. During the year, we 
refreshed our strategy to focus on our key areas 
for growth. 
The strategy continues the focus on our core 
priorities. We have made solid progress on all 
the pillars in the context of external challenges 
including the ongoing pandemic, customer 
spending and behaviours, while managing 
availability of product and maintaining 
a resilient supply chain.
As we move into our new financial year, our 
focus is on core value creation in three key 
areas: brand, product and customer. To help us 
do this, we brought in our new Chief Customer, 
Marketing and Digital Officer, Jason Beckley, 
in January 2022.
Brand – creating a consistent and 
differentiated image
The strength of the Ted Baker brand is at the 
heart of our success. Built over 30 years, 
Ted Baker is renowned for offering excellent 
design, quality and value. Put simply, customers 
love the brand, and this shows up consistently 
across all our distribution channels, whether 
physical or digital. 
The brand remains in robust health, with strong 
scores in our core brand metrics – in unprompted 
and prompted awareness, affinity, perception 
and quality, adding up to a healthy net promoter 
score (NPS) despite the pandemic slowing 
the opportunities for customers to see and try 
product in store. We will continue to work 
on our distinctive brand expression to create 
consistency across all channels. 
Product – reframing our ranges
We will continue to use what we’ve learnt about 
our customers to evolve our range of products 
and make them more and more relevant to 
people and their lives. The last two years saw 
the arrival of lots of new design talent across 
the business – in men’s and women’s clothing, 
footwear and accessories, and the team has 
come together well under our Creative Director 
Anthony Cuthbertson. They have been designing 
against the new product pyramid we introduced 
last year and customers have responded well, 
with encouraging sales in womenswear. 
In menswear, some of the new footwear 
and accessories in our core collection have 
performed well. Lessons from our A/W 21 
collection are being applied to future collections.
Changes in people’s buying habits are 
a constant challenge to brands in our sector. 
We are not immune to this and during the 
pandemic, we have had to find a balance 
between following trends and retaining the 
essence of what makes Ted Baker clothing 
and accessories so loved by our customers. 
The lessons we have learned from the team’s 
first collections, along with our deeper 
understanding of our customers’ lifestyles and 
motivations, are now being applied to fine 
tune the new collections in development. 
Adding depth with capital-light investment
Over the last year, we have used short-term 
leases to take advantage of changing footfall 
patterns and test the viability of stores in new 
locations such as Bromley, Leicester and Exeter. 
Bringing physical and digital together is the art 
of a strong omnichannel and customer-centric 
brand approach. We’re using this strategy to 
grow Ted Baker in new and traditional markets. 
At the end of the financial year, we signed an 
agreement with Robert Goddard, a well-
established franchise partner in the UK. The 
agreement will see them create new standalone 
Ted Baker stores in a wholesale franchise 
relationship that will increase the reach of our 
brand while requiring minimal investment from us. 
BRAND TRACKER SURVEY
Prompted 
awareness
Consideration
NPS
UK
95%
54%
43%
USA
63%
33%
59%
GERMANY
48%
21%
36%
Source: Truth Consulting

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TB | AR—’22
CHIEF EXECUTIVE’S REVIEW
Digital: from blueprint to full colour
We launched our new digital platform in March 
2022, moving to a modern ‘fit for the future’ 
architecture that is the foundation for further 
development of our integrated digital retail 
proposition. The new global digital platform will 
enhance the customer experience which should 
ultimately lead to increased conversion, digital 
marketing efficiency and higher digital sales. 
Building the bigger picture on a global scale
As the world moves out of pandemic mindset and 
we bring our learnings from our customer insight 
project to bear, there are plenty of opportunities 
for growth, but we need to make sure we do not 
spread ourselves too thinly. We have refined our 
fifth strategy pillar to focus on our biggest and 
most important markets in the coming year. So we 
will continue to re-establish and build Ted Baker’s 
position in the UK, while also focusing on the US, 
China, Germany and the Middle East. 
You can see more details on our refreshed 
strategy and five pillars, and find out more about 
our thinking on pages 16-24.
ADDING COLOUR TO OUR 
ESG APPROACH
I’m very excited by the progress our team has 
made on Ted Baker’s environmental, social 
and governance (ESG) initiative, ‘Fashioning 
a Better Future’. 
The scope of work is broad – from improving 
supply chain transparency to ensuring fair, 
ethical and sustainable practices are in place 
to creating ranges with more sustainable cotton, 
leather and wool. We relaunched our 
eCommerce packaging and retail bags – 
and these are now FSC-certified and 100% 
recyclable. We are aiming to have 100% 
sustainable customer packaging by 2025, 
with all paper-based packaging being made 
from recycled materials. 
It is vital that we share all this progress on 
sustainability with our customers, so in November 
we introduced sustainability swing tickets on our 
products in stores. These show where products 
are made and what they are made from. We 
also added a QR code to our packaging and 
swing tickets to give customers clear details of 
the materials that go into each product.
Last year, we said we would set ambitious 
carbon targets to achieve net zero by 2030, 
and this year we submitted our carbon reduction 
targets for accreditation by the SBTi (Science 
Based Targets initiative). We also brought 
together a Ted Baker carbon steering group 
who are looking at how we will hit our 2030 
targets. And we continue to work collaboratively 
with other brands in the BRC Climate Action and 
Textiles 2030 working groups. 
You can read more about our ongoing 
sustainability work on pages 52-59.
100%
Recyclable 
eCommerce 
packaging

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TB | AR—’22
FROM UGLY TO GORGEOUS
Despite the challenges of the last year and the 
potential challenges ahead, we go into this 
financial year with our sense of optimism about 
the future of Ted Baker stronger than ever. 
We are looking forward to moving to our new 
London HQ later in the year. Leaving behind the 
Ugly Brown Building in St Pancras (which has 
been our home for the last 22 years), we will 
bring everyone together in the Gorgeous Brown 
Building in Fitzrovia, London. Across the Atlantic, 
our new North American head office in New 
York, Flat 54, Manhattan, has brought together 
the whole US team in one place for the first time. 
Both spaces represent the spirit of moving 
forward together in fresh environments inspired 
by our refreshed brand. They will allow us to 
continue to build a culture that the Ted Baker 
brand, and our people, richly deserve.
The hard work and dedication of our team at 
every level has helped us make great strides 
forward this year. I would like to thank everyone 
for their efforts and positive attitude, and I look 
forward to working with them in the coming year.
Rachel Osborne
Chief Executive Officer
nil
60%
Terminal stock 
going to landfill 
(UK)
Cotton from 
sustainable 
sources

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TB | AR—’22
INTERIM CHAIR’S STATEMENT
Following the sudden passing of our Chair, John Barton,  
in early December 2021, Senior Independent Director 
Helena Feltham became Interim Chair on 4 December 2021. 
Our Interim Chair, 
Helena Feltham
The last year has been another hugely 
challenging one for Ted Baker and the world at 
large. The continuing disruption of Covid made it 
difficult for us to plan with the certainty we would 
have liked, particularly trying to move forward 
after the lockdowns of 2020. With the world still 
in lockdown at the start of 2021, everyone was 
once again forced to draw on all their reserves 
of ingenuity and resilience to keep the wheels 
turning. We were all shocked by the events 
unfolding in Ukraine and I am proud to report 
our team has stepped up, with many people 
volunteering to help in any way they can. 
Ted Baker also sent an initial financial donation, 
along with shipments of clothes and essential 
sanitary products. 
The whole Ted Baker team, at all levels, worked 
hard on many fronts. Their efforts can be seen in 
the progress of our strategy, which is now deeply 
embedded in the business, setting Ted Baker up 
for growth as we move into the new year.
Over the year, the Executive Team did a great job 
of keeping the entire team feeling as joined up as 
possible while stores were closed and people 
continued to work from home. Retaining a sense 
of belonging has been hard, and credit is due to 
Rachel and the whole team for putting a huge 
effort into keeping everyone connected. I’d also 
like to thank former CFO David Wolffe for his 
support and input to the business over the last two 
years and we wish him well in his next venture.
There have been many difficulties to contend 
with over the last year. These are not only due 
to the pandemic and the increasingly 
unpredictable world we live in, but also from 
unexpected setbacks no one could see coming. 
“Looking back at the end of the 
second year of our plan, it is 
inspiring to see the advances 
the business has made.”
	
Helena Feltham
	
Interim Chair

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TB | AR—’22
For us, it was the sudden loss of our Chair, John 
Barton, who led the Board with great skill from 
July 2020 until his untimely death in December 
2021. John combined a generosity of spirit with 
great insight, humility and humour, and his 
approach set the tone for the whole Board – 
Non-Executives and Executives alike. He has  
left us with a commanding legacy of getting on 
with what needs doing for all our stakeholders  
as we transition into the next stage of  
Ted Baker’s journey.
Looking back at the end of the second year of 
our plan, it is heartening to see the advances the 
business has made. The ongoing tight control of 
costs and the net cash positive position we have 
achieved is testament to the Executive Team’s 
approach. The hard work that went into fixing 
the foundations in the previous two years and 
consistently maintaining cost disciplines has 
made a real difference to the underlying results 
this year. We could not have achieved any of 
this without the continued belief and support of 
our shareholders and lenders.
The first half results were very encouraging and 
with the relaxing of social restrictions and no 
new lockdowns on the horizon, there was 
everything to play for in the second half. In the 
first five or six weeks of Q4, with increasing 
footfall and improved full price sales, we were 
planning to achieve a small but significant profit, 
which would have marked a real turning point 
for Ted Baker. Frustratingly this was not to be; the 
arrival of the Omicron variant and the knock-on 
effect of further social restrictions stopped the 
world in its tracks again. Despite this, the signs 
of a return to more normal times are evident and 
I am certain we will see a return of customers as 
we go back to working in the office, planning 
celebrations and organising other social 
gatherings as the year unfolds. Given the level 
of macro-economic uncertainty, and the loss 
before tax for the year, the Board has 
determined that no dividend will be paid 
in respect of the financial year.
We are all inspired by the work the team 
has done on our environmental, social and 
governance (ESG) initiative, ‘Fashioning a Better 
Future’. They have made excellent progress 
towards meeting our sustainability targets and 
setting ambitious carbon targets to achieve net 
zero by 2030.
I would like to thank my Board colleagues for 
their insights and efforts over the year. Together, 
we have consistently challenged the Executive 
Team in a constructive and supportive way. This 
has been particularly important, for example, in 
guiding development of the digital sales platform 
project, which we were delighted to see launch 
early in the new financial year.
Ted Baker is committed to having a diverse and 
inclusive Board, so we were very pleased to 
welcome two new Non-Executive Directors to 
improve the balance. Fumbi Chima brings her 
experience and expertise in digital transformation 
working with fast-growing brands including 
adidas, Burberry and American Express. 
Meg Lustman has a wealth of experience 
advising CEOs, and from her 35 years in retail, 
leading the transformation and growth of some 
of the UK high street’s best known brands – most 
recently as CEO of Hobbs. 
Andrew Jennings had intended to retire at the 
end of 2021 but has kindly agreed to stay on 
as a NED and Chair of the Remuneration 
Committee until the AGM in July. His ongoing 
support and retail expertise is much appreciated 
by all of us on the Board.
While we had made good progress on the 
search for a new Chair, on 18 March 2022 
Sycamore Partners Management LP announced 
that it was considering a possible offer for the 
Company and we consequently announced on 
4 April 2022 that we had commenced a formal 
sale process. The Board considered that 
continuity and experience was key to the 
Company successfully negotiating this period, 
and we accordingly paused the search for 
a new Chair pending the outcome of the formal 
sale process.
As we move forward, the focus of the Board will 
be to continue to achieve the balance between 
the support and constructive challenge that is so 
valuable to the Executive Team. We continue to 
be encouraged by the progress the brand and 
business have made, and we are optimistic that 
the refreshed strategy will take Ted Baker from 
strength to strength in the years to come. 
Helena Feltham  
Interim Chair
FORMAL SALE PROCESS
On 18 March 2022 Sycamore Partners Management LP announced that it was considering 
a possible offer for the Company. While we received offers from Sycamore and other 
unsolicited third-party bid interest in relation to the Company, the Board did not consider that 
the offers received reflected appropriate value for the Company’s stakeholders. In view of the 
interest expressed by potential offerors, and having consulted its major shareholders, the Board 
decided to conduct an orderly process to establish whether there is a bidder prepared to offer 
a value that the Board considers attractive relative to the standalone prospects of Ted Baker 
as a listed company. Accordingly, on 4 April 2022 we announced that we would be 
conducting a formal sale process. On 23 May 2022, we announced we were proceeding 
with a preferred bidder.

12
JB | 1944–2021
We will miss John’s 
wisdom, support and 
guidance, as well as 
the twinkle in his eye. 
John joined the Ted Baker Board as its Chair in July 
2020. He brought with him a wealth of experience, 
having held senior non-executive positions in leading 
consumer-facing companies, including stints as 
Chair of easyJet, Next and Cable & Wireless. 
He was a real find for Ted Baker and his broad 
experience, insight and dry sense of humour made 
a huge difference to the business in his time with us. 
It is no exaggeration to say that everyone who met 
him loved him; we all feel very fortunate to have had 
the opportunity to work with him and learn from him.
John relished the challenges Ted Baker faced and 
nothing could put him off his stride. His calm approach 
was rooted in deep integrity and humility, which set 
the tone for the Board and his interactions with 
everyone he met at every level of the business. 
Hugely encouraging and supportive of the Executive 
Team, he was generous with both his time and 
knowledge, building close relationships with CEO 
Rachel Osborne and the Executive Team as they 
navigated the trials of implementing a turnaround 
plan during a global pandemic. 
We will miss John’s wisdom, support and guidance, 
as well as the twinkle in his eye. Our deepest 
sympathies go to his wife, Anne, and their family. 
A tribute to John Barton 1944 – 2021
Ted Baker Chair, July 2020 – December 2021

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TB | AR—’22
TAKING 
KING TED BA
ED BAKER 
ER 
IN
INTO T
O THE FUT
E FUTURE
RE
14	
Our business model
16	
Our strategy
17	
—	 Brand and customers
19	
—	 Product
21	
—	 Digital & capital-light growth 
23	
—	 Priority markets

14
TB | AR—’22
OUR BUSINESS MODEL
Over the past 34 years, no other brand has consistently 
delivered humour, wit and the unexpected like Ted Baker. 
Growing from a single specialist shirt store in Glasgow 
to the global lifestyle brand we are today, consistency 
has been the key. As we move forward, we will continue 
to finesse our brand expression to ensure we are 
consistent at every touchpoint. 
The Ted Baker difference
Our unique strengths
Last year our new brand 
ambition helped us focus on 
exactly why we are here. 
It has framed Anthony 
Cuthbertson and his team’s 
approach to design, which 
has engaged both new and 
loyal customers with the 
sense of joy and British wit 
that is unique to Ted Baker. 
1
 TAKING OUR  
BRAND FROM 
STRENGTH TO 
STRENGTH 
Our approach to capital-
light investment has led us 
to strengthen our licensing 
partnerships and joint 
ventures. Our product 
licence income accounts 
for 3.5% of our revenue 
but represents 31.0% of 
total brand sales (retail 
sales to customers), and 
is an important factor in 
building the presence of the 
Ted Baker name around the 
world. This year, we began 
exploring opportunities for 
new locations in addition 
to our traditional stores. 
A recently-signed UK 
franchise agreement will 
extend our reach with 
minimal capital investment 
from Ted Baker, 
strengthening our presence 
and putting the brand in 
front of new customers.
2
 AGILE,  
CAPITAL-LIGHT 
INVESTMENT
As always, our people 
continue to be the heart 
and soul of the Ted Baker 
brand. The continued 
commitment and passion 
of our team members 
through a second year 
of the pandemic has been 
incredible. We began to 
embed our new company 
values launched last year, 
which were inspired by 
what we see in our people 
every day. As part of our 
inclusion strategy, we 
launched the first Ted Baker 
employee engagement 
survey during the year. 
A great many of our people 
responded and we are 
acting on the results.
3
THE LIFEBLOOD 
OF OUR SUCCESS 
– OUR PEOPLE
We made excellent 
progress on our 
sustainability targets this 
year – we ended the 
year with 26% of all our 
materials coming from 
more sustainable sources, 
up from 17% last year. 
Despite our best efforts, 
we missed our target of 
75% for sustainable cotton, 
due to the fact we sourced 
more cotton than forecast, 
at a time of increased 
global demand and 
decreased supply of 
sustainable cotton. 
Sixty-five percent of 
tanneries we source our 
leather from are now part of 
the Leather Working Group, 
working towards our aim of 
100% by 2025. 
4
TRANSPARENT  
AND FAIR 
– OUR SUPPLY  
CHAIN
We continue to distribute 
through a strong mix of own 
stores and online presence, 
concessions, wholesale, 
territory franchises and 
joint ventures, and product 
licences. All this allows 
us to reach our customers 
through a wide variety of 
channels in the UK and in 
our international markets.
5
VARIED 
DISTRIBUTION  
AND  
PARTNERSHIPS

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FOR OUR SHAREHOLDERS
We have a small number of large shareholders, along 
with many other individual shareholders, who continue 
to support our growth with their investment and belief in 
our brand. 
FOR OUR PARTNERS
They are a vital part of our business and future plans. 
We have over 50 wholesale partners, 40 product 
licence partners and 22 franchise partners in 32 countries 
around the world. 
FOR OUR COMMUNITIES
We always aim to give back to our communities and 
wider society. For example, we are working with the 
British Retail Consortium (BRC) to make social mobility 
in retail a reality for thousands of people. 
FOR OUR PLANET
We aim to be net carbon neutral by 2030 in Scopes 1 
and 2. We have submitted our absolute carbon 
reduction target of 46% across all Scope 3 operations 
by 2030 for accreditation by the SBTi (Science Based 
Targets initiative). 
A newly-formed internal carbon steering group will 
deliver a roadmap to underpin our carbon goals. 
We gave 3.6 tonnes of terminal stock to charities rather 
than sending to landfill.
All our UK stores and the Ugly Brown Building continue 
to use 100% renewable energy.
FOR OUR PEOPLE
Our 2,224 people make Ted Baker the company 
we are today. We aim to reward their commitment to 
our brand by supporting their wellbeing and helping 
them develop their careers and personal aspirations. 
Our values
We have a clear set of values, drawn from our 
people. They are reflected in, and underpin, 
everything we do. During the pandemic, these 
behaviours have come to the fore and they 
sit at the heart of our strategy. We are: 
AUTHENTIC
CURIOUS
COURAGEOUS
INCLUSIVE
KIND
How we use our strengths
The value we deliver
 
 
 
DESIGN, SOURCE AND MAKE
Designing our clothes and accessories,  
guided by the DNA of the brand
 
SELL
How we reach our customers
Retail — Digital Sales  
Wholesale — Licensing
OUR  
CUSTOMERS
Retaining our current 
customers and  
attracting  
new ones

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TB | AR—’22
OUR STRATEGY
Capturing the brilliant, unexpected, 
joyous moments that make up 
everyday British life
As the world comes out of the pandemic and 
learns to live with Covid, we are optimistic 
about people’s return to work, social life and 
spontaneity. And we are excited about the 
important and joyous part Ted Baker has 
to play in all of this. 
We have summarised our refreshed strategy 
here. On the following pages, you can read 
about our progress to date against our priorities 
and our plans for the coming year.
Two years into our strategic plan, we have refreshed our strategy 
to reflect our progress and the big ambitions we hold for our brand. 
1
see page 17
Refresh our distinct 
brand expression 
across all 
touchpoints
	 Drive the 
activation of the 
brand across all 
customer and 
employee touch 
points – online, 
stores, partners 
and marketing 
channels
2
see page 18
Attract, drive 
frequency and 
retain more target 
customers
	 Develop 
a deeper 
understanding 
of our customers 
to grow market 
share
3
see page 19
Expand our 
product and its 
relevance
	 Execute key 
learnings from 
FY22 into new 
ranges
	 Expand product 
portfolio to meet 
lifestyle brand 
aspirations
4
see page 21
Drive our digital 
omnichannel and 
capital-light 
growth
	 Drive digital 
omnichannel 
services in order 
to scale a fully 
immersive 
customer 
experience 
of Ted Baker 
in Direct to 
Consumer (DTC)
	 Continue to use 
short-term leases 
to test and 
explore new, 
untapped 
markets (physical 
and digital)
5
see page 23
Scale up in 
priority markets
	 Re-establish 
Ted Baker 
as a premium 
brand in the UK
	 Scale up in the 
US with digital 
and physical 
expansion 
enabled by 
omnichannel 
services
	 Scale up in 
Germany and 
Middle East
	 Become 
profitable 
and scale up 
in China
	 Grow in other 
territories with 
the right model
OUR GOAL IS TO BE THE MOST ENGAGING BRITISH LIFESTYLE BRAND
Growth drivers
Strategic priorities

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OUR STRATEGY: BRAND AND CUSTOMERS
REMINDING OURSELVES WHY CUSTOMERS LOVE TED BAKER
Our new Chief Customer, Marketing and Digital Officer 
Jason Beckley explains why customers feel a great affinity 
for the Ted Baker brand. Here, he gives an overview of the 
work we have done recently to understand our customers 
better than ever, how we will attract and retain more of our 
target customers and interact more frequently with them.
What makes the Ted Baker brand 
so enduring?
Jason: Great brands resonate on multiple levels. 
They connect to us because of their values and 
beliefs as well as the products or services they 
offer. What they stand for is as important as 
what they sell. We run frequent and in-depth 
consumer studies at Ted Baker to find out 
exactly what people think, and the most 
impressive thing is the huge amount of goodwill 
people feel towards the brand. Ted Baker stands 
for positivity; it has a lightness, doesn’t take life 
“Ted Baker has 
always been about 
personal style and 
our marketing has to 
amplify that. It means 
putting the customer 
at the heart of 
everything we do.”
	
Jason Beckley 
	
Chief Customer, Marketing and 
Digital Officer
too seriously and there is a feeling of inclusivity. 
All of this gives the brand a truly unique DNA 
which we must always hold in high regard as 
we grow and develop. There was a phrase 
from the early days of the brand that said, 
“it must be Ted at ten paces”. It’s a powerful 
idea – we must celebrate what makes us 
different and unique as a brand. Our customers 
are clear that it is this that makes Ted Baker no 
ordinary lifestyle brand.
Refreshing our distinct brand expression 
across all touchpoints
Growth drivers 1&2

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OUR STRATEGY
95%
Prompted 
awareness of 
the brand (UK)
How are you refreshing the brand 
positioning?
Jason: Refresh is the optimal word, certainly 
not reinvent or reappraise. This is a brand that 
is highly recognisable and has really strong 
consumer affinity. We must build from what 
we are, what we’re famous for and why we’re 
admired. The Ted Baker code gives us all 
we need to stay relevant and contemporary. 
The aim is to refresh this code but to never 
lose sight of it.
How do you see Ted Baker’s approach to 
marketing evolving?
Jason: We will be taking a content-driven, 
consumer-focused approach to communication, 
looking to develop and build a connected and 
engaged community around the brand that 
shares our values. At both customer level and 
with partners, collaborations and capsules, 
we’re reflecting a lifestyle and want to be 
present in some way in many aspects of our 
customers’ lives. We must keep the brand 
proposition fresh and innovative. 
Ted Baker has always been about personal 
style and our marketing needs to amplify that. 
It means putting the customer at the heart of 
everything we do. It means looking at things in 
a holistic way and controlling our output with 
great discipline. We must view everything – 
stores, online, social channels – through the 
lens of our brand. We are proud to be the 
custodians of a very special thing here at 
Ted Baker – everything we do must be additive, 
always expanding and developing the 
Ted Baker philosophy. 
What is Ted Baker doing to get closer to 
its customers?
Jason: We have a brand first, customer-centric 
approach to our strategic development. 
So getting closer to the customer is paramount 
to our success. There is no magical formula for 
this, our approach is quite simple – we talk to 
them. Over the past 18 months we have built 
an impressive structure of insight and consumer 
data. We interview and interact with thousands 
of customers across our major markets each 
month and use their input as a basis for decision 
making. These are major qualitative and 
quantitative studies that provide a detailed 
and rich data set of choices, aspirations, 
demographics and reactions. 
It gives us a window into our brand through 
a customer lens – it allows us to measure 
ourselves on what they think. We have now 
segmented our customers to a much more 
detailed level, and mapped them to our product 
and marketing creative process. This has given 
us a strategy based on data that brings to life 
a real customer target – as it means we can now 
inspire them with exceptional creativity. What we 
do know and can evidence is the great affinity 
for Ted Baker by customers – perceptions of 
quality and being a brand worth buying is very 
strong. It’s clear that our customers feel good 
when they wear Ted Baker and with prompted 
awareness at 95% in the UK and growing brand 
awareness in the US and Germany, we are 
building on very strong foundations. 
Ted Baker’s brand optimism, versatility, 
playfulness, the colour and prints – these are 
the elements we are known and wanted for. 
With everything we’ve learned, we know the 
brand is well positioned in customers’ minds. 
It’s an opportunity we can be confident in – 
now we can work together to cut through 
creatively and capture our customers’ 
imagination as we ramp up our investment 
in the brand across our focus markets.

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OUR STRATEGY: PRODUCT
Expand our product 
and its relevance
CREATING DESIRABLE, BEAUTIFUL AND MORE SUSTAINABLE PRODUCTS 
Anthony Cuthbertson, our Global Creative Director, explains 
how he and his team are approaching designing our new 
collections with an eye on the future. And Cat Lee, our Ethics, 
Communities & Sustainability Lead, shares how design and 
sustainability come together to create beautiful clothes 
and accessories that are kinder to the planet. 
How has your approach evolved over 
the year?
Anthony: We have a very clear vision and 
strategy and, together with the team, we’ve 
taken the insights from our customer research 
and we’re feeding that into the new ranges. 
It has been incredibly useful to see the data and 
understand why people are buying particular 
pieces from our website, in store or from one 
of our partners like John Lewis, Next, Zalando 
or Bloomingdales. It all helps evolve the 
new collections. 
How does that play out in the clothes 
themselves?
Anthony: As a British global lifestyle brand, 
we always look at our history and what’s going 
on in the world, then we play on that and our 
personality to deliver the essence of Ted Baker. 
The biggest thing I’ve learned is the importance 
of storytelling. Every Ted Baker fabric design, 
every element of cut and fit down to the smallest 
details – a button for example – must tell a story. 
This gives our marketing and customer teams 
a story to tell, through our digital channels and in 
store. It’s a very powerful part of the brand DNA.
“Every Ted Baker fabric 
design, every element 
of cut and fit down to 
the smallest details – 
a button for example 
– must tell a story.”
	 Anthony Cuthbertson 
	 Creative Director
Growth driver 3

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OUR STRATEGY: PRODUCT
We can do this more effectively with our new 
customer personas added into the mix and 
working to our design pyramid that captures 
the threads of core continuity, trend and concept. 
It means we can be more consistent in the way 
we tell the Ted Baker story through iconic prints 
like the magnolia flower or our Floral Street 
tartan. Much of this is inspired by our history but 
with a contemporary twist so it feels up-to-date 
but still very Ted Baker. This is what resonates 
with customers – it’s not just a shirt or a dress, 
it’s a Ted Baker shirt or dress, always 
unexpected, never ordinary. 
What do you think the big changes will 
be over the next year?
Anthony: The world is changing fast and we 
want to deliver a vision and product that is 
relevant for customers today. With people 
going back to work, hopefully they will be 
buying more trousers and dresses rather than 
staying at home and buying slippers and 
dressing gowns! I see a move away from 
completely casual to a mix of smart casual. 
And people will be getting together for more 
formal occasions and events this year, which is 
a great opportunity for us. The other important 
thing is to really drive through new developments 
with fabrics and techniques. We must push the 
boundaries in sustainability. For example, we’ve 
taken a very successful bag that has been in the 
collection for many years and made it much more 
sustainable, so it retains the essence of the brand 
but is kinder to the environment. 
Can you tell us more about Ted Baker’s 
approach to sustainability?
Cat: We’re looking at every aspect, across all 
our products and ranges with different materials. 
So the bag Anthony mentioned is a recycled 
puffer bag, made from 85% certified recycled 
polyester, which helps divert plastic from ending 
up in landfill – it can make a big difference and 
customers are actively looking for ideas and 
materials like this. 
Another example would be in menswear with 
our Icon T-shirts launched back in August, which 
are made from 100% organic cotton. It’s not 
always straightforward – there have been some 
challenges which have slowed us down a bit, 
particularly in the cotton supply chain.
We’ve also made big steps in sourcing leather 
from Leather Working Group (LWG) tanneries. 
We’re now at 65% and we’re aiming to source 
100% of our leather from LWG or equivalent 
certified tanneries by 2025. In terms of our 
sustainable sourcing, overall we’ve managed 
to reach 26%, up from 17% last year, which is 
a huge achievement with the challenges of the 
pandemic to our supply chain. 
26%
of all materials 
sustainably 
sourced
How are you communicating all this 
to customers?
Cat: All our eCommerce packaging and 
retail bags are now FSC-certified and 100% 
recyclable. They will have a QR code on them 
that links to our sustainability website, so customers 
can get the full story about everything we are 
doing. The aim is to have 100% sustainable 
customer packaging by 2025, with all paper-
based packaging made from recycled materials. 
We’ve also brought in sustainability swing 
tickets on all our products in store, so customers 
can easily see which products are made with 
responsibly-sourced cotton, wool and recycled 
polyester. These products are evolving 
continually to comply with the CMA guidelines 
that launched in December 2021.

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OUR STRATEGY: DIGITAL AND CAPITAL-LIGHT GROWTH
Drive our digital, omnichannel 
and capital-light growth
MAKING MORE FROM LESS
Jason Beckley and Helen Costello, our Group Commercial 
& Business Development Director, share how we will use 
our new digital platform to amplify our brand and how 
we work with investment from our partners to drive growth.
Tell us about Ted Baker’s new digital 
platform
Jason: We’ve moved from a relatively standard 
digital solution to one that gives us the scope 
to develop our digital experience beyond 
standard online product purchase into a fully 
immersive digital eco-system. This will draw 
customers deeper into the brand and help us 
serve a connected community. 
We’re building an ‘always-on Beta culture’, 
so we can constantly evolve how we do things 
to give customers a deeper, richer experience 
when they come to tedbaker.com. Agility is 
everything and this cloud-based digital 
commerce solution means we can move 
quickly to take advantage of growth 
opportunities in a flexible and agile way.
From a technology point of view, our new 
platform is a single point of access for customers 
everywhere. We can process orders anywhere 
in the world and the user experience has been 
carefully designed to make it a smooth, easy 
process. It’s a starting point with huge potential 
to take the brand into a different world.
Growth driver 4

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OUR STRATEGY: DIGITAL AND CAPITAL-LIGHT GROWTH
How have you approached opening up 
in new, untapped locations? 
Helen: We’ve been exploring new locations in 
the UK over the last year with smaller footprint 
stores in places we wouldn’t have traditionally 
focused on. We opened three stores – 
in Bromley, Exeter and Leicester – whose 
short-term leases and low capital expenditure 
allow us to be flexible and agile. 
It’s really made us think outside the box. 
What can you achieve in 100 square metres? 
What’s the right balance of clothing and 
accessories, sizes and stock? Which customers 
should we focus on? It’s been a great way to test 
and learn what works well in a smaller store and 
what challenges it throws up. 
How do you extend Ted Baker’s reach 
to build a truly global brand? 
Helen: One of the great strengths of Ted Baker 
is that we have a relatively small own-store 
footprint with a large global reach through 
our partnerships, with multiple routes to market. 
These include wholesaling, product licensing, 
franchises, concessions and digital platforms. 
Franchise partners are helping us build an 
international footprint in territories like the 
Middle East. And wholesale is the foundation 
for growing our presence in Europe, especially 
in key markets like Germany.
Can you tell us about Ted Baker’s new UK 
franchise partner? 
Helen: We signed a three-year, three-stores-per-
annum deal with Robert Goddard at the end 
of the year – they’ve been a very supportive 
wholesale partner for 20 years, with a strong 
track record. The aim is to open stores in locations 
we haven’t considered in the past. They’ll take on 
the capital expenditure and operations and we’ll 
work with them from a brand standpoint. It will 
increase our brand awareness and we expect 
to see a halo effect on our omnichannel sales. 
We’re also working on a new omnichannel 
franchise deal in the Middle East. The franchisee 
will look after all the channels, from bricks-and-
mortar stores to digital sales. As well as running 
stores, they will look after the digital back end – 
fulfilling orders and managing stock. It means 
they can manage the whole region more 
efficiently, maximising sales across all channels. 
Customers will get a better, joined-up service 
and it’s a capital-light investment for us. 
“It’s been a great 
way to test and learn 
what works well in 
a smaller store and the 
challenges it throws up.”
	 Helen Costello 
	 Group Commercial and Business 
Development Director
£918m
Brand  
sales

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“We will concentrate 
on our largest markets, 
where we already 
have a strong brand 
presence, as well as 
markets where we see 
the biggest potential 
in the medium term.”
	 Tikki Godley 
	 Group Trading Director
OUR STRATEGY: PRIORITY MARKETS
Scaling up in priority markets
A CAREFUL, STRATEGIC AND CAPITAL-LIGHT APPROACH TO GROWTH
We asked Group Trading Director Tikki Godley to talk 
us through the thinking behind sharpening our focus on 
key markets to grow the Ted Baker brand and business 
around the world.
Ted Baker has a large footprint across 
the globe – just how big is it?
Tikki: Ted Baker has a physical brand presence 
in over 50 countries with over 350 stores and 
concessions worldwide supported by a global 
digital proposition. We successfully operate 
different models – owned stores, territory 
franchises, franchises, concessions and 
wholesale and joint ventures – which depend 
on the maturity and size of a market and which 
support our capital-light growth strategy. 
What does ‘sharpening your focus on 
key markets’ mean for Ted Baker?
Tikki: We have a large global footprint 
consisting of owned stores in some great 
locations, alongside strong franchise, JV and 
concessions partnerships across several markets. 
As the world emerges from the pandemic, there 
is significant potential to develop further in these 
existing markets. 
The key to making the most of this opportunity is 
focus and prioritisation – to not spread ourselves 
too thinly. We will concentrate on our largest 
markets, where we already have a strong brand 
presence, as well as markets where we see the 
biggest potential in the medium term. 
Growth driver 5

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OUR STRATEGY: PRIORITY MARKETS
In North America, we’re excited about the huge 
potential for the brand. We are well-placed to 
deliver against this with a good existing physical, 
digital, product licence and wholesale brand 
presence – supported by a strong local team 
and well-established distribution across the 
continent. Over the year we consolidated our 
local sales, marketing and support teams into 
a beautiful new head office in central New York 
that includes trade showroom space to better 
showcase our ranges. 
In Germany, one of the largest European markets, 
we will drive growth through the capital-light 
models of concessions and wholesale, with 
digital playing an increasingly important role. 
In the Middle East, we are targeting scale 
through leveraging our franchise relationship with 
Al Futtaim, moving from purely franchise/retail 
to include a deeper partnership on wholesale, 
an improved digital business and a wider 
product offering across all channels.
China, although currently small in financial terms 
for Ted Baker, offers a huge opportunity in the 
medium and longer term. The brand resonates 
well with local customers, and we have an 
established local JV partner to support the 
expansion of our physical presence. We see 
a significant digital opportunity in the 
medium term.
What will you do differently in each market?
Tikki: Firstly, there are many things that will be 
the same and consistent wherever the Ted Baker 
brand shows up – our core brand values and the 
customer experience, to highlight two of them. 
We successfully operate and distribute across 
a range of physical and digital sales channels – 
wholesale, online marketplaces, concessions, 
franchise stores and owned stores and 
digital platforms.
As we grow in our priority markets, we seek 
to balance capital-light investment, brand 
control and direct customer connection – with 
wholesale models at one end of the spectrum 
and owned stores and digital at the other. 
Our approach is determined by the size of the 
prize combined with the need for specific local 
market knowledge to deliver it.
What about the other markets that you 
operate in?
Tikki: Our focus on priority markets doesn’t 
mean that we will neglect other markets and 
our partners there. We’ll continue to nurture 
and support them with the fantastic product 
and brand marketing they’ve come to expect 
from Ted Baker.
We’ll continue to push for growth in these other 
regions through our wholesale customers and 
territory franchise partners, encouraging them 
to expand into new locations. Our JV in Australia 
is strategically important for us – given our 
partner’s local market knowledge and strengths, 
the JV needs less management oversight from us.
What is the role of digital in driving 
international growth?
Tikki: Digital is often the first point of contact for 
both new and existing customers, so is central to 
Ted Baker’s growth strategy both in our core UK 
market and globally. Our new web platform 
supports international sales and we can drive 
customer traffic through localised social and 
digital marketing. We also work closely with 
our territory partners to underpin their digital 
development – for example in the Middle East 
and Australia.
UK & Europe  69.4%
North America  29.6%
Rest of the World  1.0%
Sales by region

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26	
Chief Financial Officer’s introduction 
28	
Key performance indicators
30	
Business and financial review
38	
Fashioning a better future
40	
—	 People
47	
—	 Communities and charity partnerships
48	
—	 Our ethical sourcing programme
52	
—	 Our planet
60	
Risk Report
67	
Going concern and viability disclosure
REVI
VIEW 
W OF F 
THE Y
 YEAR

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TB | AR—’22
CHIEF FINANCIAL OFFICER’S INTRODUCTION
Financial summary of the year
“We start the new 
financial year 
with optimism 
and confidence.”
	
Marc Dench
	
Chief Financial Officer
The first half of the year saw the business make great strides, 
building on our transformation plan despite ongoing challenges 
of the pandemic. As the vaccination programme gained pace, 
and people returned to the office and to socialising, we saw 
momentum building towards the end of the year, and we were 
optimistic that the second half would see us return a modest profit. 
However, the unexpected onset of the Omicron 
variant and related restrictions saw this 
momentum slow through the important final 
quarter of the year. The good progress we’ve 
made on our financial foundations coupled with 
the positive sales performance we’ve seen when 
restrictions ease mean we are optimistic as we 
look ahead to the new financial year.
A YEAR OF GOOD PROGRESS 
Overall, our financials demonstrate the 
continuing improvement in our underlying 
performance. Our loss before tax for the year 
of £44.1 million was £63.7 million better than 
the prior year. Excluding non-underlying items, 
our loss before tax improved by £20.8 million 
compared with the prior year to 38.4 million. 
A positive trajectory
As restrictions eased, we saw trading in non-city 
centre stores and concessions in metropolitan 
areas coming close to (and in some cases 
exceeding) their pre-pandemic levels. 
In addition to delivering top line sales growth, 
we continued to improve our underlying gross 
margin which was improved by 105 bps in the 
year from 54.1% to 55.2%. This improvement 
was supported by the sales mix – with an 
increase in in-store sales, and a strong 
improvement in our full price sales mix which 
was up over 800 bps. Starting the year with less 
aged stock plus buying discipline and a positive 
customer response to new ranges, in particular 
our A/W womenswear range, meant we 
were able to reduce promotional and 
discounting activity. 
Our sales and gross margin performance were 
underpinned by a resilient supply chain through 
the year. Despite the well-publicised disruption 
to sea freight and HGV driver shortages, we 
managed to keep a smooth flow of product into 
our distribution centre and out to customers in the 
UK. In the US, disruption was a bigger issue and 
at times it was difficult to maintain desired stock 
levels in store. The costs of freight remained at 
elevated levels through the period reflecting 
these challenges.
The progress we’ve made and the positive 
signs seen through FY22 mean we start 
the new financial year with optimism 
and confidence.
Continuing focus on strong financial 
management
The disciplines of the transformation programme 
are now embedded in how we work, with 
a focus on managing cash and tight control 
over costs and financial commitments.
We have maintained strong relationships with 
suppliers and landlords and are very grateful 
for their support and flexibility as we all navigate 
through the operational and commercial 
challenges arising from the pandemic. 

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We continued to make good progress on 
improving our store lease flexibility and costs 
through the year.
Stock remains a key area of focus. We further 
improved our disciplines on planning, buying 
and managing stock, balancing the need to 
have enough stock to support consumer sales 
recovery across our channels with the 
objectives of managing our cash and 
improving gross margin. 
All these factors helped us keep a tight grip 
on cash, with the year ending net cash positive 
with £3.1 million (2021: £66.7 million).
WELL POSITIONED FOR THE 
YEAR AHEAD
We start the new financial year with confidence 
and optimism. Confidence in our brand, product 
ranges, people and operating model. Optimism 
given the positive trends seen in the prior year 
combined with further easing of Covid 
restrictions domestically within countries and for 
international travel. 
But our optimism is tempered with caution – the 
effects of inflation and the rising cost of living are 
very real, as are the ongoing challenges of 
managing disruption across the supply chain. 
Facing into this demand and supply volatility 
means that forecasting – a tough job at the best 
of times – is harder than ever. The benefits from 
our transformation programme – a reduced 
fixed cost base, sourcing diversification, 
refreshed product ranges and more efficient 
ways of working, combined with the recent 
launch of our new global digital platform and 
the enduring strength of our Ted Baker brand 
puts us in a good position to navigate these 
unprecedented times.
Marc Dench
Chief Financial Officer
INTRODUCING MARC DENCH – CHIEF FINANCIAL OFFICER
What attracted you to the job at Ted Baker? 
I’m a massive fan of the brand – I’ve been a customer of Ted Baker for over 
20 years, so you could say it’s in the blood! From a professional point of view, 
I’ve followed the brand’s story as it’s grown into a global lifestyle brand. 
I believe Ted Baker is hugely relevant across multiple categories here in the 
UK and anywhere you find it around the world.
What excited you about the role?
It’s a very exciting time to come on board. Clearly Ted Baker has faced several 
challenges over the last three years, not least trying to turn the business around 
in the midst of a global pandemic! But by addressing those challenges with 
a smart transformation plan, the business is not only more agile and efficient but 
also, critically, it has maintained focus and discipline on developing the brand 
and products. The passion of the people and teams across the business is 
hugely inspiring too – from stores to our distribution centres to everyone who 
works in our head offices in London and New York. 
What are the key strategies that will drive success at Ted Baker?
For me, it’s about three things: purpose, people and discipline. Having clarity 
of why we’re in business and what we stand for, combined with clear strategic 
priorities, means we can be ruthlessly focused on doing what we do as well 
as possible. 
To achieve this requires the right people with a shared goal and attitude. It’s not 
rocket science – we know from experience that highly engaged teams deliver 
greater returns for shareholders. The pandemic has driven all sorts of change, 
particularly in employee engagement and development, retention and 
recruitment. Dealing with these changes in a post-pandemic world is a real test 
of leadership.
Finally, discipline is essential. That means creating and maintaining innovative 
ways of working as well as ensuring consistency and rigour in our processes, our 
investment approach and how we deliver projects more effectively and efficiently. 
What are your priorities for the new financial year?
Simple: to build on what’s been achieved over the last two years and deliver the 
final year of our transformation plan. It’s also about managing the transition from 
transformation to growth-focused initiatives. We also need to closely monitor and 
react to the rapidly-changing macro-economic conditions that are making things 
challenging for everyone. I have high hopes for what we can achieve this year. 

28
TB | AR—’22
KEY PERFORMANCE INDICATORS
We review the ongoing performance 
of the Group against key performance 
indicators (KPIs) across financial, 
operational and sustainability factors. 
Below are the KPIs that the Board 
judges to be most effective in assessing 
the business as it moves through the 
transformation. These are considered 
in more detail in the report.
As we discuss on pages 40-46, 
our people are critical to the success 
of the business; as we evolve our global 
culture we will align our people KPIs, 
and report on them in the future. 
How we measure progress
Group financial KPIs
BRAND SALES
£918m
+23.2%
FY22
FY21
FY20
  £918m
  £745m
  £1,230m
UNDERLYING GROSS MARGIN
55.2%
+105bps
FY22
FY21
FY20*
  55.2%
  54.1%
  55.6%
NET DEBT/CASH
£3.1m
£(63.6)m
FY22
FY21
FY20
  £66.7m
  £(127.1)m
  £3.1m
REVENUE
£428.2m
+20.5%
FY22
FY21
FY20
  £428.2m
  £355.3m
  £630.5m
(LOSS)/PROFIT BEFORE TAX
£(44.1)m
+59.1%
FY22
FY21
FY20
  £(44.1)m
  £(107.7)m
  £(77.6)m
*Please see note 3 to the financial statements for the change in presentation 
of delivery income from FY20 to FY21.

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TB | AR—’22
Operational KPIs
Sustainability KPIs
FULL PRICE SALES MIX
Improvement in the proportion of our sales at full price is 
closely monitored as we move out of the pandemic and 
reduce discounting.
There was a significant improvement in FY22.
+810bps FY21-1890bps
FY22
FY21
  -1890bps
  810bps
CUSTOMER METRICS 
Active Customer base 
The active customer base has shrunk slightly due to 
a decrease in the number of promotions during the year, 
but still up on FY20. 
(5)%
FY21 8%
FY22
FY21
  (5)%
  8%
AVERAGE ORDER VALUE (AOV)
An increase in AOV with the launch of new styles and 
ranges and reduction in discounting.
14%
FY21 (27)%
FY22
FY21
  (27)%
  14%
COMMUNITIES
Target:
Launch of Ted’s 
Diploma by 2022
Progress:
Piloted Ted’s 
Diploma with 120 
students in London 
ETHICAL SOURCING
We have delivered against the targets established within 
our transformation plan.
Target:
100%
Tier 1 and 2 factories meet 
or exceed Ted Baker’s 
minimum ethical 
requirements
Target:
100%
of workers in Ted Baker’s 
direct supply chain to have 
access to channels to raise 
concerns and ideas by 2025
Progress:
100%
Ethical audits on all Tier 1 suppliers and full transparency 
of all subcontracting units to include homeworking sites. 
Mapped systemic issues in the supply chain – and piloted 
a worker voice program for roll out in FY23.
PLANET
Target 100% of all materials to be from 
sustainable sources by 2030
FY22
FY21
2030 target
2022 target: 20%
  26%
  17%
  100%
Recycled polyester 
FY22
FY21
2030 target
  11%
  3%
  100%
Responsible wool
FY22
FY21
2030 target
  12%
  2%
  100%
Leather from Leather Working Group tanneries
FY22
FY21
2025 target
  65%
  26%
  100%
PEOPLE COST SAVINGS VS FY20
We have delivered against the targets established within 
our transformation plan.
Target:
£27.0m
people cost on an 
annualised basis 
Progress:
£31.0m
delivered on an 
annualised basis 

30
TB | AR—’22
BUSINESS AND FINANCIAL REVIEW
Business review
This year has seen a robust performance by the Group, with a significant 
increase in revenues and gross margin, and narrowing losses with 
encouraging momentum through the year. All this has been achieved 
despite the ongoing challenges and disruption caused by Covid that 
continued to impact store openings and footfall. The pandemic also 
continued to hold back demand for our formal and occasionwear ranges.
CHANNEL PERFORMANCE
Ted Baker’s total brand sales increased to 
£918 million in the year (2021: £745m) with 
an improved performance seen across all of our 
channels and markets. Brand sales represents 
management’s estimate of the end retail sales 
value to the consumer including its own retail 
channels and those of its wholesale trustees, 
joint venture partners, territorial licences 
(franchisees) and product licensing sales. 
Retail
Our retail channel comprises physical stores, 
concessions and eCommerce. We operate 
stores and concessions across the UK, Europe, 
North America and South Africa, with localised 
eCommerce sites in the UK, Europe, North 
America and Australia. Our stores play an 
important role supporting digital sales: driving 
brand awareness, showcasing our products, 
and giving customers a seamless experience for 
click and collect and order-in-store. Our stores 
also provide a fulfil-from-store service, which 
makes our store stock available to customers 
shopping online.
Covid disruption continued to affect the 
performance of our retail channel through the 
year. Most of our stores in the UK, Europe and 
Canada were closed for extended periods at 
the start of the financial year to comply with local 
lockdowns. As stores reopened during the first 
half of the year footfall remained well short of 
pre-pandemic levels but recovered as the year 
progressed. The success of vaccine rollouts and 
the reduced prevalence of the virus in many of 
our territories saw customers beginning to return 
to the workplace and shops. We saw significant 
improvement in in-store sales through November 
and the first weeks of December, with some 
of our locations trading close to – or even 
above – pre-pandemic levels. The emergence 
of the Omicron variant in mid-December 
reversed this positive momentum. This coincided 
with the important trading period in the run up to 
Christmas, with restrictions and work from home 
guidance reintroduced across much of Europe 
and the UK.
We continued to make good progress on our 
store portfolio optimisation programme in line 
with our capital-light growth strategy. We closed 
a further 15 locations and opened seven stores 
during the period (excluding partner locations), 
while continuing to renegotiate improved lease 
terms. We transitioned our business with House 
of Fraser from a concession to a wholesale 
model – these sales are now reported within 
our wholesale channel from the second half 
of the year. 
eCommerce revenue decreased 9.7% (-8.1% in 
constant currency)1 in the year against a strong 
comparable period that saw growth of 24.8%. 
Sales in the prior year benefitted from store 
channels being closed, due to Covid restrictions, 
for a larger proportion of the period, and 
a higher level of promotion and markdown 
sales given the elevated stock levels due to the 
store closures. eCommerce sales in the current 
year delivered a significantly improved gross 
margin with a better full-price sales mix. 
On a two-year basis eCommerce revenue 
was up by 12.7% in constant currency.1
Wholesale
Our wholesale business serves trade customers 
(‘trustees’) across the world. These are located 
primarily in the UK, Europe, and North America, 
we also supply products to our territorial licence 
partners (franchisees) and joint venture partners 
in China and Australia.
Many of our wholesale customers experienced 
the same Covid disruption as our own retail 
channels, and as such, demand remained below 
pre-pandemic levels. 
In the UK and Europe, sales rebounded strongly 
against the previous year, ending the year up 
48.2%. This performance was achieved despite 
ongoing disruption from Covid and distribution 
challenges to trustees in Europe due to Brexit in 
the first half of the year.
Demand in North America held up well, with 
a particularly good performance in the first half. 
This reflected the effect of the first wave of 
Covid in the previous year and despite adverse 
weather conditions and localised lockdowns 
impacting several of our wholesale partners. 
Wholesale revenue overall increased by 30.4% 
(33.0% in constant currency1) to £111.2 million 
(2021: £85.3m). Gross margin declined to 
36.4% (2021: 39.6%), reflecting the customer 
and channel sales mix as sales demand 
recovered at different speeds across markets 
and partners.
 
 

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Global Group summary
52 weeks ended 
29 January 2022
53 weeks ended
30 January 2021
 (restated)2
Variance
Constant currency
variance1
Group
Revenue
£428.2m 
£355.3m 
20.5%
23.2%
Gross margin (excluding non-underlying items)
55.2%
54.1%
105 bps 
Loss before tax (excluding non-underlying items)
£(38.4)m
£(59.2)m
+£20.8m
Loss before tax
£(44.1)m
£(107.7)m
+£63.7m
Loss before tax as a % of revenue
(10.3%)
(30.3%)
2000 bps 
Retail
Retail revenue
£301.9m 
£257.5m 
17.2%
20.0%
Store revenue
£168.1m 
£109.3m 
53.7%
58.1%
eCommerce revenue
£133.8m 
£148.2m 
(9.7)%
(8.1)%
Gross margin (excluding non-underlying items)
59.9%
56.7%
310 bps
 
Average square footage*
363,202
421,435
(13.8%)
Closing square footage*
344,502
411,602
(16.3%)
Sales per square foot* excluding eCommerce
£463
£259
78.4%
83.4%
Wholesale
Revenue
£111.2m 
£85.3m 
30.4%
33.0%
Gross margin
36.4%
39.6%
(320) bps
 
Licensing
Revenue
£15.2m 
£12.4m 
21.7%
21.7%
*Excludes licence partner (franchisee) stores. Sales per square foot is based on average square footage.
1	 Constant currency compares the performance in local currency at the same exchange rate for both periods, thereby removing the impact of exchange rate 
fluctuations between periods.
2	 Prior year revenue, gross margin and distribution costs are adjusted to reflect the reclassification of delivery income from cost of goods sold to revenue and 
certain elements of delivery cost from cost of goods sold to distribution expenses. The prior year is reported on a consistent basis to FY22.
LICENCE INCOME
Licence income represents royalty income from 
territory licence partners (franchisees) and royalty 
income from product licences. Our partners for 
territory and product licences are carefully 
selected as specialists in their field. They share 
our passion for unwavering attention to detail and 
firm commitment to quality and who we consider 
will be good custodians of the Ted Baker brand.
Territory licences cover specific countries or 
regions primarily in the Middle East, Asia, Europe 
and Central America, where our partners operate 
Ted Baker branded stores under licence and, in 
some territories, undertake wholesale business. 
Product licensing allows us to expand the 
Ted Baker brand across a broader range of 
products relevant to our customers’ lifestyles. 
We work with carefully selected partners that 
share our passion for the Ted Baker brand and 
bring unique supply chain capability and/or retail 
and wholesale distribution. Our product licence 
partnerships cover:
	 Specialist clothing categories:  
e.g. childrenswear, suiting, lingerie and 
nightwear, men’s underwear 
	 Beauty: e.g. fragrance, toiletries, 
and skincare
	 Lifestyle accessories: e.g., eyewear, watches, 
luggage, jewellery, and personal technology 
accessories 
	 Home: e.g. bedding, towels, wallpaper, 
and rugs
Licence income increased by 21.7% to 
£15.2 million (2021: £12.4m). We saw a good 
performance in the eyewear segment in North 
America and the UK, as well as from our 
partnership with Next for childrenswear and 
lingerie and nightwear. Sales in the formalwear 
segment remained subdued with Covid 
restrictions affecting return to the workplace 
and with fewer events such as weddings 
taking place.
COLLECTION PERFORMANCE
Ted Baker womenswear sales increased 
by 23.3% to £270.9 million (2021: £219.7m) 
and represented 66.1% (2021: 64.7%) of total 
sales. Ted Baker menswear sales increased 
by 15.8% to £138.7 million (2021: £119.8m) 
and represented 33.9% of total sales 
(2021: 35.3%). 

32
TB | AR—’22
business and financial review
Geographic performance
UNITED KINGDOM AND EUROPE
52 weeks ended
29 January 2022
53 weeks ended 
30 January 2021
(restated)2
Variance
Constant currency
variance1
Revenue (including licensing)
£297.4m 
£248.7m 
19.6%
20.2%
Total retail revenue
£204.7m 
£183.9m
11.3%
12.1%
Store revenue
£99.7m 
£67.3m
48.0%
49.7%
eCommerce revenue*
£105.0m 
£116.6m 
(9.9%)
(9.6%)
Average square footage**
222,816
276,437 
(19.4%)
 
Closing square footage**
203,367 
269,283 
(24.5%)
 
Sales per square foot** excluding  
eCommerce sales
£447
 £237 
89.0%
85.7%
Wholesale revenue
£77.6m 
£52.4m 
48.2%
48.0%
Own stores
47
44 
6.8%
Concessions***
95
130 
(26.9%)
Outlets
19
21 
(9.5%)
Partner stores/concessions
12
10 
20.0%
 
Total
173
205 
(15.6%)
 
*Includes all revenue from eCommerce channels to customers outside North America, including non-European territories.
**Excludes licence partner (franchisee) stores. Sales per square foot is based on average square footage.
***Concession store numbers count multiple product locations (‘mats’) within one concession partner store as a single location.
1	 Constant currency compares the performance in local currency at the same exchange rate for both periods, thereby removing the impact 
of exchange rate fluctuations between periods.
2	 Prior year revenue, gross margin and distribution costs are adjusted to reflect the reclassification of delivery income from cost of goods sold to 
revenue and certain elements of delivery cost from cost of goods sold to distribution expenses. The prior year is reported on a consistent basis 
to FY22.
The UK and major European territories were 
affected by lockdowns during the first half of the 
year. In the UK, stores remained closed from 
before the start of the financial year until the 
middle of April 2021. Stores across our European 
markets were closed over the same period with 
a more gradual re-opening phased over the first 
half of our financial year. 
When stores reopened, footfall remained below 
pre-pandemic levels, particularly in city centres 
and areas traditionally popular with tourists. 
As the year progressed, workers and shoppers 
started to return to city centres and trading 
performance improved, with some locations 
outperforming their pre-pandemic levels in 
November and the first few weeks of December. 
However, with the emergence of the Omicron 
variant in the middle of December, restrictions 
and/or work from home guidance were 
reinstated in several of our markets. This affected 
consumer confidence and store sales over the 
important Christmas trading period.
At the end of the first half, we transitioned our 
29 concession locations within House of Fraser 
stores in the UK to a wholesale model, with 
sales from these locations reported through the 
wholesale channel through the second half. 
We closed three unprofitable outlets in Europe 
and eight concessions in the UK. In the UK, 
we opened one outlet store in Cannock and 
three new stores on flexible short-term leases 
with low fit-out costs. These smaller-than-typical 
stores have provided an opportunity to learn 
about performance in different locations and 
for different store configurations. 
eCommerce sales declined against a strong 
comparative prior year performance with sales 
on the tedbaker.com website in part held by 
constraints of the legacy platform. Sales on 
third-party concession partner platforms saw 
good growth as we increased the number of 
product options available and further enhanced 
our ways of working with our partners. The gross 
margin on eCommerce sales improved in the year 
with an improved promotion stance and a higher 
mix of full price sales through tedbaker.com.
Retail sales in the UK and Europe increased 
by 11.3% (12.1% in constant currency) 
to £204.7 million (2021: £183.9m), with 
eCommerce sales representing 51.3% (2021: 
63.4%) of the total. Despite the distribution 
disruption caused by Brexit and the continuing 
effects of the pandemic, demand from wholesale 
trustees and territory licence partners recovered 
well, increasing our wholesale sales by 48.2% 
(48.0% in constant currency).

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NORTH AMERICA 
52 weeks ended
29 January 2022
53 weeks ended
30 January 2021
(restated)2
Variance
Constant currency 
variance1
Revenue 
£126.8m 
£104.1m 
21.8%
29.3%
Total retail revenue
£93.2m 
£71.3m 
30.8%
38.7%
Store revenue
£64.4m 
£39.7m 
62.4%
71.7%
eCommerce revenue
£28.8m 
£31.6m 
(8.9%)
(2.8%)
Average square footage*
131,570
137,894 
(4.6%)
Closing square footage*
130,653
135,215 
(3.4%)
Sales per square foot* excluding  
eCommerce sales
£490 
£288 
70.2%
79.9%
Wholesale revenue
£33.6m 
£32.8m 
2.3%
9.0%
Own stores
32
35 
(8.6%)
 
Concessions**
35
35
–
 
Outlets
12
12 
–
 
Partner stores/concessions
16
16
-
 
Total
95
98
(3.1%)
 
*Excludes licence partner (franchisee) stores. Sales per square foot is based on average square footage.
**Concession store numbers count multiple product locations (‘mats’) within one concession partner store as a single location.
1	 Constant currency compares the performance in local currency at the same exchange rate for both periods, thereby removing the impact 
of exchange rate fluctuations between periods.
2	 Prior year revenue, gross margin and distribution costs are adjusted to reflect the reclassification of delivery income from cost of goods sold to 
revenue and certain elements of delivery cost from cost of goods sold to distribution expenses. The prior year is reported on a consistent basis 
to FY22.
Our North American business saw a good 
recovery from the previous year’s challenges. 
Covid-related disruption and resulting travel 
restrictions affected footfall at the start of the 
year, particularly in key tourist markets such 
as New York, Los Angeles, San Francisco and 
Las Vegas. Our stores in Canada also remained 
closed under lockdown for a significant 
proportion of the first half. However, consumer 
confidence began to return in the spring 
as vaccination programmes rolled out and 
restrictions eased, with the return to offices and 
social activities driving demand for more formal 
and occasionwear. 
Store sales increased by 62.4% (71.7% in 
constant currency1) to £64.4 million (2021: 
£39.7m), reflecting the above consumer trends. 
We closed four stores in the year that were not 
considered financially viable, and opened one 
new location in San Antonio, Texas.
eCommerce sales reduced by 8.9% (down 
2.8% in constant currency1) as demand returned 
to physical channels, on a two-year basis 
eCommerce sales grew by 30.4%. eCommerce 
sales represented 30.9% of total retail sales 
(2021: 44.3%).
The retail gross margin rate improved year-on-
year, driven by an improved full-price sales 
mix as we started the year with a cleaner 
stock position. 
Wholesale sales increased by 2.3% (9.0% 
in constant currency1) to £33.6 million (2021: 
£32.8m). This performance was supported by 
a strong first half of the year as demand from 
our trustees returned following the previous 
year’s challenges.
We continued to deliver cost efficiencies in our 
North America business and consolidated all 
our North America teams into a new office and 
trade showroom in New York.

34
TB | AR—’22
business and financial review
REST OF THE WORLD 
Outside our UK, European and North America 
businesses, we pursue a capital-light growth 
strategy with a focus on working with partners 
for territory licences, joint ventures or wholesale. 
Retail
We operate owned stores in South Africa, 
where we opened two new locations in 
Johannesburg and Durban, and now operate 
six stores in the country (2021: four stores). Total 
retail sales increased by 74.4% to £4.1 million 
(2021: £2.3m), up 69.4% in constant currency.1
Territory licences (franchisees) and  
Joint Ventures
We have joint ventures in China and Australia, 
and territory licence (franchise) agreements in 
territories including the Middle East, India and 
South Korea.
During the year our territory licence partners 
opened one store in Kuwait, four in south-eastern 
Europe, two in India and one in Indonesia, and 
closed five in Asia and one in Europe. 
Our joint venture in China (including Hong Kong 
and Macau) returned to growth despite 
consumer demand being affected by ongoing 
Covid disruption. Our partner opened five new 
stores during the period and closed three 
unprofitable locations. It now operates 
22 stores and concessions across the region 
(2021: 20 stores and concessions). 
Our Australian joint venture partner opened two 
new short-term lease stores during the year and 
now operates eleven stores in Australia and 
New Zealand (2021: nine stores).
Product sales to our joint venture and territory 
licence partners are reported through our 
wholesale channel.

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TB | AR—’22
Financial review
While performance continued to be affected by the global pandemic, 
the benefits of the Group’s transformation programme are now well 
embedded, with improved operational efficiency, robust cost control 
and rigorous appraisal for capital expenditure.
Group revenue increased by 20.5% (23.2% 
in constant currency1) to £428.2 million (2021: 
£355.3m2). Several of the Group’s stores, as well 
as those of our territory licence (franchisee) 
partners and wholesale trustees, were closed 
for most of the first quarter to comply with local 
lockdown restrictions. As the year progressed 
and restrictions were eased in many territories, 
we saw footfall and customer demand improve 
as well as a good response to our refreshed 
A/W ’21 collection in the second half of the 
year. The emergence of the Omicron variant in 
December, and the reinstatement of restrictions 
and work from home guidance in several 
markets, resulted in a significant slowdown of 
this trend impacting the final six weeks of our 
financial year.
(50)
0
50
100
150
200
Q1
Year-on-year change in sales* (FY21-22)
%
Q2
Q3
Q4**
Retail
Wholesale
Licencing
Group
(18)
23
28
53
37
25
188
(25)
7
30
13
15
(50)
(40)
(30)
(20)
(10)
0
Q1
 Two-year change in sales* (FY22 vs. FY20)
%
Q2
Q3
Q4
(46)
(10)
(29)
(50)
(27)
(17)
(27)
(28)
(29)
(35)
(30)
(28)
*Sales variances calculated on sales excluding delivery income in all quarters.
**FY21 was a 53-week year – Q4 adjusted to show comparison on 12-week to 12-week basis, i.e., excluding week 53.
Notes:
1	 Constant currency compares the performance in local currency at the same exchange rate for both periods, thereby removing the impact of exchange rate fluctuations between periods.
2	 Prior year revenue, gross margin and distribution costs are adjusted to reflect the reclassification of delivery income from cost of goods sold to revenue and certain elements of delivery cost from 
cost of goods sold to distribution expenses. The prior year is reported on a consistent basis to FY22.

36
TB | AR—’22
business and financial review
Gross margin before non-underlying items 
improved by 105 bps to 55.2% (2021: 54.1% 
adjusted for change in basis2) reflecting the less 
challenging trading conditions and improvement 
in our promotional stance. 
We started the financial year with a controlled 
inventory position which combined with the 
refreshed product ranges has allowed us to 
adopt a less promotional stance and begin 
to re-establish Ted Baker’s premium brand 
positioning. The gross margin rate improvement 
was due to a significant improvement in the 
full-price sales mix, up 810 bps year-on-year, 
partly offset by additional duties and 
unrecoverable sales tax resulting from Brexit.
Distribution costs (before non-underlying costs), 
which comprise the cost of retail operations 
and distribution centres, increased by 3.7% 
to £184.1 million (2021: £177.5m, adjusted for 
change in basis2). Retail store operating costs 
increased as stores reopened, and lower levels 
of furlough and government subsidies were 
received relative to the prior year.
Administration expenses (before non-underlying 
costs) increased by 20.8% to £85.8 million 
(2021: £71.0m). Staff costs increased year-on-
year as no furlough or subsidies were received 
for head office team members. We also 
continued to invest in marketing to support the 
future growth of the business.
LOSS BEFORE TAX, AND LOSS BEFORE 
TAX AND NON-UNDERLYING ITEMS
The loss before tax was £44.1 million (2021: loss 
of £107.7m), an improvement of £63.7 million in 
the year. The loss before tax and non-underlying 
items was £38.4 million (2021: loss of £59.2m), 
an improvement of £20.8 million in the year.
NON-UNDERLYING ITEMS
Non-underlying items before tax in the period 
amounted to £5.6 million (2021: £48.6m) 
and comprised the following items of 
expenses/(income) (see table below).
FINANCE INCOME AND EXPENSES
Net finance expenses were £8.2 million 
(2021: £7.7m). The IFRS 16 interest expense 
for the period was £5.5 million (2021: £4.6m 
(restated)). Net finance expenses before 
non-underlying items were £6.4 million 
(2021: £8.3m).
TAXATION
The Group tax credit for the period was 
£8.5 million (2021: credit of £21.3m). 
An income tax credit is recognised on losses 
before non-underlying items at the forecast 
effective tax rate for the year. This effective tax 
rate is higher than the UK tax rate due to the 
revaluation of previously recognised UK 
deferred tax assets at the higher UK rate of 25%. 
The higher UK tax rate was substantively 
enacted at the balance sheet date and is 
effective from 1 April 2023. 
£ million
52 weeks ended
29 January 2022
53 weeks ended
30 January 2021
Loss before tax and non-underlying items
(38.4)
(59.2)
Inventory changes in estimates 
–
(6.1)
Onerous contract provision
1.2
(2.0)
Included in gross profit
1.2
(8.0)
Impairments
(3.0)
(45.3)
Restructuring and refinancing costs
(2.2)
(11.4)
New platform cost (SaaS)
(7.8)
–
Head office exit receivable
8.0
–
Gain on sales and leaseback of head office
–
17.4
Other
–
(2.0)
Included in operating loss
(3.9)
(49.2)
Foreign exchange & other items
(1.8)
0.7
Total non-underlying items
(5.6)
(48.6)
Loss before tax
(44.1)
(107.7)
Notes:
1	 Constant currency compares the performance in local currency at the same exchange rate for both periods, thereby removing the impact of exchange rate fluctuations between periods.
2	 Prior year revenue, gross margin and distribution costs are adjusted to reflect the reclassification of delivery income from cost of goods sold to revenue and certain elements of delivery cost from 
cost of goods sold to distribution expenses. The prior year is reported on a consistent basis to FY22.

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The Group’s future effective tax rate is expected 
to be broadly in line with the UK tax rate which 
aligns more closely with overseas tax rates from 
the point it increases to 25%. 
CASH FLOW
Net cash flow for the period was an outflow 
of £54.4 million (2021: inflow of £15.2m), this 
reflects an increased investment in working 
capital as the Group returned to revenue growth 
(2021: net working capital inflow of £57.7m) 
as well as an increase in investment intended to 
support future growth, including the Group’s 
new digital platform. 
In the prior year, the net cash inflow of 
£15.2 million includes the sale of the Group’s 
head office in London (the Ugly Brown Building) 
for net proceeds of £72.2 million, net inflow 
from the issuance of new equity of £97.8 million, 
a reduction in net working capital of £57.7 million 
and the repayment of £180 million of 
borrowing facilities.
Net cash outflow from operating activities 
was £23.4 million (2021: inflow of £52.6m). 
The improvement in loss before tax for the 
year was more than offset by an outflow 
from investment in net working capital and 
expenditure in the Group’s new digital platform, 
the majority of which was on a cloud (or SaaS) 
based solution and, in accordance with the 
latest accounting guidance (IFRIC) has been 
expensed in the period rather than treated 
as an investment and capitalised.
Net working capital, which comprises 
inventories, trade and other receivables and 
trade and other payables, increased by 
£37.2 million to £82.8 million (2021: £45.7m), 
reflecting the return to growth of the business. 
Inventory increased by 17.3% to £103.1 million 
(2021: £87.8m) whilst sales increased 20.5% 
(23.2% in constant currency1). We continued to 
exercise controls on inventory through the year.
BORROWING FACILITIES
The Group’s net cash at 29 January 2022 
was £3.1 million, reflecting a cash balance of 
£14.5 million and borrowings and overdraft 
of £11.4 million (30 January 2021: net cash 
£66.7m). The Group has a revolving credit 
facility (‘RCF’) of £80 million with a maturity 
in November 2023.
On 25 May 2021 the Group announced the 
extension to its RCF with its existing lending 
syndicate. The new agreement extended the 
RCF maturity from September 2022 to 
November 2023 and amended the covenants. 
Under the new agreement, the existing Facility A 
of £107.8 million maturing in September 2022 
and Facility B of £25 million maturing in January 
2022, were replaced by a new RCF of 
£90 million that reduced to £80 million on 
30 January 2022 until maturity in November 
2023. The amended RCF includes among other 
changes, amendments to the quarterly covenant 
tests on adjusted EBITDA, leverage ratio and 
fixed charge cover. The Group has subsequently 
agreed with its lenders to adjust the covenant 
tests over the remaining life of the facility to 
provide more headroom for the Group given the 
prolonged disruption of Covid and the impact of 
the Omicron variant on the Group’s trading in the 
final weeks of the last financial year.
The existing lending syndicate continues to show 
ongoing support to the Group.
TREASURY RISK MANAGEMENT
The Group has exposure to foreign exchange 
fluctuations in relation to purchases made in 
foreign currencies, principally the US Dollar and 
the euro. We realise a high proportion of natural 
hedging of these currency exposures due to our 
business operations in North America and 
Europe. The Group’s treasury risk management 
policy allows for foreign currency to be hedged 
for up to 24 months in advance. 
The Group is also exposed to movements in 
exchange rates on intercompany balances 
denominated in a foreign currency. These are 
not hedged, and movement in foreign exchange 
rates can result in gains or losses being 
recognised in the income statement. 
The Group is exposed to movements in UK, 
European and US interest rates as the revolving 
credit facility accrues interest. This is based on 
the relevant SONIA (for Sterling borrowing), 
EURIBOR (for euro borrowing) or SOFR (for US 
dollar borrowing) rate plus a margin. The Group 
does not hold any interest rate hedge contracts.
BREXIT
The ‘transitional period’ for Brexit ended on 
31 December 2020, introducing several 
complexities into the Group’s operations within, 
and distribution logistics to, Europe. The main 
operational effects have been on the flow 
of goods into the UK through the ports and 
distribution from the UK to stores, territory licence 
partners, wholesale trustees and eCommerce 
customers in Europe.
We have established a customs warehouse in 
the UK, which became operational in April 2021 
and has partially mitigated the impact although 
we expect there to be an ongoing adverse gross 
margin impact on our European sales for the 
foreseeable future. 
EARNINGS PER SHARE AND 
DIVIDENDS
The basic loss per share was 19.3 pence (2021: 
loss per share 56.2p). Underlying loss per share, 
which excludes non-underlying items, was a loss 
of 16.4 pence (2021: loss per share 26.0p).
With consideration to the current trading 
conditions and our commitments under the RCF 
agreement, the Board has determined that no 
final dividend is to be paid in respect of the 
52 weeks ended 29 January 2022 (2021: nil). 
The Board remains committed to reinstating 
shareholder distributions when it is financially 
viable and responsible to do so.
Marc Dench
Chief Financial Officer

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FASHIONING A BETTER FUTURE
Caring for our people and planet
At Ted Baker, we want to do the right thing by our people and 
our planet. That means making sure we have the tools and 
processes to help our team members feel valued and we consider 
all our stakeholders – from our supply chain partners to our 
local communities – when making decisions. 
It also means living by our belief that ethics and sustainability 
go hand in hand, ensuring we uphold the highest standards in 
our business and supply chains, treating everyone who comes 
into contact with Ted Baker with respect, working collaboratively 
to help our industry tread a lighter path. In doing so, we will 
realise our mission to ‘fashion a better future’.
We’ve organised this report around the four areas of our sustainability 
programme – and we were pleased to have made good progress in 
many areas, despite the ongoing challenges of the pandemic.
40
Our people
See how we are 
building a company 
that rewards our 
people’s commitment 
to our brand.
48
Our ethical sourcing 
programme
Explore how we play 
an active role in the 
community working 
with local partners 
and schools. 
47
Communities and 
charity partnerships
Discover how we take 
a proactive approach 
to promoting positive 
working conditions 
and protecting 
human rights. 
52
Planet
See the progress we 
have made in lowering 
our environmental 
impact by using more 
sustainable and 
responsible materials.
Our values
In April 2021, we launched a new 
set of global internal values, which 
we developed using feedback 
from team members across the 
business. These values will 
ultimately reflect our culture and 
help us make meaningful choices 
about the kind of company we 
want to be: 
We are AUTHENTIC
We are CURIOUS
We are COURAGEOUS 
We are INCLUSIVE
We are KIND

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Highlights of the year
AUTHENTIC
We finished mapping our 
nominated mills to strengthen our 
ethical sourcing programme and 
provide greater transparency. 
We refreshed our sustainability 
communications in our stores, with: 
– new sustainable swing tickets
– in-store screen messages about 
our sustainable sourcing targets.
Read more in our ethical sourcing  
section on page 48
Read more in our planet  
section on page 56
CURIOUS
We launched our new Thrive at 
Ted learning and communication 
platform to encourage team 
members globally to share 
user-generated content and 
learn from one another. 
We partnered with external 
diversity and inclusion experts, 
The Unmistakables, to run an 
Inclusive Fashion workshop with 
external speakers discussing 
a range of inclusion topics. 
We became a founding signatory 
of UK waste recycling charity 
WRAP’s Textile 2030 initiative 
and took part in the organisation’s 
Textiles Action Week in October 
2021 to help launch the initiative 
to our customers.
Read more in our people  
section on page 43
Read more in our people  
section on page 45
Read more in our ethical sourcing  
section on page 59
COURAGEOUS
We launched our first global 
“Engage at Ted” survey to 
encourage our team members 
to speak up and share their views 
on working at Ted Baker. 
As part of our membership of the 
Textiles Exchange, we participated 
in several working groups to help 
accelerate the use of sustainable 
fibres in our industry.
Read more in our people  
section on page 42
Read more in our ethical sourcing  
section on page 57
INCLUSIVE
We continued to develop our new 
inclusion strategy, including running 
Ted Listens sessions to give team 
members the chance to share their 
views and ideas. 
We made progress on our gender 
pay gap action plan including 
introducing enhanced family leave 
benefits, improving our approach 
to flexible working and investing 
in our female talent development 
programme.
We launched a leadership and 
mentoring programme with an 
all-female cohort of 21 leaders 
and 21 more junior mentees.
Read more in our people  
section on page 45
Read more in our people  
section on page 46
Read more in our people  
section on page 44
KIND
We trained 30 team members 
in our UK office and retail business 
to become Mental Health First 
Aiders (MHFA). 
We relaunched our Ted Gives 
Back volunteering programme to 
encourage more team members to 
support causes close to their hearts. 
We launched a pilot of our new 
Ted’s Diploma programme at a 
West London secondary school.
Read more in our people  
section on page 44
Read more in our communities  
section on page 47
Read more in our communities  
section on page 47
We made good progress across all areas of sustainability this 
year, including setting ourselves ambitious new carbon emissions 
targets, committing to reaching 100% absolute net zero in our 
Scope 1 and 2 emissions and reducing Scope 3 emissions by 46% 
by 2030. The table below shares some of the highlights in other areas, 
collated by the value they support: 

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Fashioning a better future
2,224
Total number of global 
Ted Baker team members2
74
Total number of nationalities, 
including 37 in our London 
head office alone
870
years of service!
We’re really proud that this year 
(to end December 2021) we collectively 
celebrated 870 years of service – 
including 121 team members hitting 
service milestones. Four have been 
with us for 20 years, 33 for 10 years 
and the rest for five years.
Our people at a glance
Our people
Our people make Ted Baker – from our team in our head offices to team 
members out in our stores creating a welcoming environment for our 
customers. They deserve to work for a company that rewards their 
commitment to our brand, supports their wellbeing and helps them develop 
their careers and personal aspirations as part of the Ted Baker family.
White British and white other  62%
Black, Asian and minority ethnic  18%
Not known  20%
Our ethnic breakdown1
5 years  68%
10 years  27%
20 years  3%
25 years  2%
Length of service
Female  71%
Male  28%
Other/Not specified  1%
Our gender statistics2
1	 As at 29 January 2022 – UK only
2	 As at 29 January 2022

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REMARKABLE RESILIENCE IN 
ANOTHER BUMPY YEAR
There’s no doubt that this has been another 
tough year, with ongoing disruption caused 
by the Covid pandemic continuing to create 
uncertainty at our offices, stores and distribution 
centres. Of course, the pandemic has also had 
a very personal impact on our team members 
and those closest to them, and this year we have 
learned not to underestimate the human toll 
on energy and personal freedom it has caused. 
This will influence and shape our culture as we 
define it in the year ahead.
In short, it is thanks to the hard work, optimism 
and determination of our teams that we have 
continued to evolve, set important new 
sustainability targets and uphold high ethical 
standards in our supply chains despite another 
incredibly bumpy year in the global economy. 
It is their commitment to Ted Baker and our values 
that mean we can begin to move beyond the 
pandemic’s immediate shadow while continuing 
to transform our business in a way that will help 
build back our unique brand energy. 
HELPING OUR TEAMS GET TO KNOW 
OUR VALUES
Launching our values in April 2021 allowed us 
to invest time exploring what they meant to each 
team throughout the business. This included 
running a six-week virtual Global Values Festival, 
which kicked off with a filmed conversation 
between our CEO Rachel Osborne and Chief 
People Officer Peter Collyer talking about the 
collaborative way we developed our values. 
Rachel also shared her thoughts in a separate 
video on the importance of belonging, which 
seemed particularly pertinent given the 
pandemic we had experienced. 
We were pleased to see team members from 
across the globe get involved, with 39% of the 
total content uploaded throughout the festival 
being created and uploaded by team members 
themselves. Team members shared their 
self-created content and experiences via our 
new learning and communications platform, 
Thrive, from photos of their teams displaying 
the values in their own ways to articles that they 
found informative, to videos that have inspired 
them and sharing ideas about how they 
could bring these values more into their 
day-to-day lives. 
We’ll continue to share and embed our 
values in the coming months and years and 
already have plans to incorporate them 
into our job descriptions, weekly team 
communications and website homepage.

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INTRODUCING NEW PLATFORMS TO 
SUPPORT OUR TEAMS 
As part of creating a more consistent approach 
to the way we support, nurture and listen to our 
teams, we launched three new platforms this 
year, which we will continue to invest in:
	 Engage at Ted – our employee engagement 
platform, launched in September 2021 
	 Thrive at Ted – our digital learning and 
communication platform, launched in 
April 2021
	 Develop at Ted – our online hub for 
team members to record and track 
objectives, feedback and ratings 
launched in March 2021.
Hearing from our employees via 
Engage at Ted 
What our team members think about working 
for Ted Baker matters to us. Their ideas and 
feedback help us evolve our culture and 
their views and ideas were integral in the 
development of our new values.
Thanks to Engage at Ted we have, for the first 
time, a global snapshot of how our team members 
see our business. The survey revealed areas of 
strength like peer relationships and goal setting, 
demonstrating the care and support our teams 
show one another. And it has highlighted ways 
that we can improve, including how we reward 
team members, support mental health and 
wellbeing and help teams engage with our 
purpose and mission. We weren’t surprised to 
see these areas come up given the impact of 
Covid and the challenges associated with our 
growth strategy, and we know we have more 
work to do. 
While listening is important, we must also act 
on what we hear. Since the survey closed, 
our Executive and Senior Leadership Teams 
have taken time to respond to feedback via the 
Engage at Ted platform and the majority of our 
business areas now have action plans in place 
to address priorities. 
We also look for opportunities for our Board 
to hear from team members. Examples include 
engagement with the UK employee forum 
(known as the Fresh Eyes Forum) by our then 
designated Non-Executive Director for 
workforce engagement, Helena Feltham. 
Topics explored included internal 
communications, the company culture and the 
newly launched values. Some of the Forum 
representatives attended the Board meeting 
in November, to share their thoughts and 
reflections on life at Ted and meet the Directors. 
As Remuneration Committee Chair, Andrew 
Jennings hosted a similar session with the Fresh 
Eyes Forum to discuss the Committee’s role 
and the importance of governance, controls 
and reward across the organisation.
Engage at Ted 
survey highlights
September 2021 launched 
a global employee engagement survey
78% response rate
16,000 comments to enable goal 
setting and forward planning

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THRIVE AT TED 
This is the new digital home for all our learning and development 
resources and communications materials. It provides everything from 
information to support new season launches and visual merchandising 
to training modules and supporting materials for key annual events such 
as Pride and Black History month. It also houses a range of support 
materials, on subjects like mental health and pandemic-related 
furloughing. We can even use the platform to run virtual events, such 
as our ‘Time for Tea and a natter’ events which encouraged people 
to meet virtually and chat with team members from other parts of the 
organisation who they may never have met previously.
This is our first global people system and while it contains all 
our key training materials, we’ve designed it to allow our 2,000+ team 
members to connect and learn from one another. They can do this by 
sharing their own content, commenting on other people’s content and 
tagging one another. For example, store-based team members share 
styling tips and cross-sell opportunities for the new season’s collection. 
Our retail teams are embracing it to the full!
Thrive at Ted has proved invaluable throughout 2021 when some 
of our stores remained closed due to the pandemic. It has allowed 
team members to stay up to date and engaged with the business. 
And as we’ve geared up to reopen those stores, we’ve used the 
platform to run a Retail Revival campaign, outlining how teams 
could kickstart store opening activities and providing any training 
they need in advance. 
Since launching Thrive at Ted, the response from our team members 
has been incredible, with 87% of all team members being active 
users and 450,000 content views. What’s more, 57% of all the 
content now on the platform was created by team members, versus 
43% from our Learning and Development team. It was also 
nominated for an industry award.
“The interaction between 
different people, countries 
and departments creates 
a global vision of a great 
team that is more than ever 
united in this great project 
of development and 
transformation.” 
	 Sandra
	 Location Manager
DEVELOP AT TED
Develop at Ted is our new platform for 
colleagues to use to record and track their 
annual objectives. Individuals can also see 
feedback from their manager and any other 
team members and access their notes from their 
regular quarterly check-ins with their manager. 
This means that the assessment of an individual’s 
performance is built up over the course of the 
year and notes and feedback are captured 
at the time, rather than relying on them being 
recalled at the end of the year. This results 
in a far more comprehensive, accurate and 
co-created review that properly reflects the 
performance of the individual. 
Develop at Ted 
highlights
4,359 conversations held for 
1,411 individuals
Over 4,800 feedback comments 
given by over 550 people
2,132 user accounts enabled

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DEVELOPMENT PROGRAMMES FOR 
OUR LEADERS AND NEW STARTERS 
Our transformation plan isn’t just about new 
systems and platforms. We also want to make 
sure our leaders have the skills and support they 
need to help us grow. This year we launched 
two leadership development programmes 
sponsored by our CEO Rachel Osborne. 
The first programme for the Executive Team 
covered a range of leadership attributes such 
as accountability, achieving results, managing 
conflict and building trust, all critical components 
in building a high performing Executive Team.
Our second programme is designed to support 
a cohort of 21 current Senior Leadership Team 
members and includes a mentoring initiative with 
a specific female-to-female focus. This initiative 
partners female leaders with more junior female 
team members, supporting female talent to move 
towards more senior and more highly rewarded 
roles. The response to date has been hugely well 
received by those participating.
We also created a new online induction 
pathway to help our new starters get to know 
Ted Baker’s history and values and introduced 
an in-person ‘New To Ted’ induction workshop, 
where social distancing rules allowed. We also 
updated our mandatory new starter training 
modules – available via Thrive at Ted – 
on equality, diversity and discrimination, 
disciplinaries, grievances, appeals and 
whistle blowing to help them understand 
our expectations on these important issues. 
Following the relaunch of our Apprenticeship 
Levy-funded training via an online hub in 2020, 
this year we were able to support 14 new 
apprentices across our Finance, Commercial, 
Retail and People teams. This is an important 
offering which we want to further utilise in the 
coming years.
We will continue to roll out new tools 
and processes throughout 2022, including 
a new management development programme 
currently under exploration for both new 
and experienced managers.
CREATING A CULTURE OF WELLBEING 
One of the best ways that we can demonstrate 
our value to be kind is by making sure we support 
our team members’ mental wellbeing. This year, 
we created a dedicated wellbeing channel, 
available on Thrive at Ted with more than 
100 mental health and wellbeing resources. 
These covered subjects like looking after your 
wellbeing, dealing with anxiety at work, 
supporting others struggling with burnout, 
managing stress, dealing with uncertainty 
and financial wellbeing.
In 2021, we also worked with Mental Health 
First Aid England to provide training for 30 team 
members in our UK office and retail business 
to become Mental Health First Aiders (MHFA). 
This training involved professionally-qualified 
tutors explaining the stigma and discrimination 
around mental health and depression and 
enabled team members to identify, understand 
and help someone who may be experiencing 
a mental health issue. 
We will continue to work with this organisation 
to train a member of the People Team in 
becoming an MHFA accredited trainer, 
so we can help even more team members 
develop their skills in this area and expand 
formal training to managers of teams. 
In our retail operations, we ran mental health 
awareness training for all our UK location 
managers to give them the tools and skills they 
need to support team members who may be 
experiencing mental health problems.
We will continue to focus on wellbeing in 2022, 
with the launch of our new wellbeing strategy. 
We are designing this strategy in direct response 
to feedback from our team members during our 
first Engage at Ted survey, which told us we were 
below benchmark. We also learned that team 
members need more support when dealing with 
work-related stress.

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CONTINUING TO DEVELOP OUR 
INCLUSION STRATEGY 
With a presence in over 50 countries and team 
members from 74 nationalities, we’re proud to 
call ourselves a truly global business. We want 
everyone who works for us to feel like they 
belong to a company where diversity and 
inclusion are as natural as breathing. To make 
this a reality we are continuing to develop our 
inclusion strategy and this year asked our team 
members to get involved. 
Working with external diversity and inclusion 
experts, The Unmistakables, we ran a series of 
Ted Listens sessions, inviting team members from 
around the world to share their views and ideas. 
These sessions highlighted areas where we can 
improve and while rolling out our strategy has 
been slower than we would like due to the 
pandemic and competing priorities in this time 
frame, we don’t want to rush. We are keen to 
create a thoughtful, well-informed approach 
to inclusion. This takes time but the result will 
include a clear three-year roadmap to help 
us create cultural change.
In the meantime, we continue to look for ways 
to keep learning. For example, we ran an 
Inclusive Fashion workshop in June 2021. This 
featured talks from external speakers, including 
an influencer with a gender fluid brand, an 
ethical fashion activist, a fashion and lifestyle 
creator and a TED talk speaker on non-binary 
representation. The workshop was designed 
to help expand our understanding of inclusion 
and the value of taking an inside-out approach. 
It helped generate ideas on the future direction 
we could take and reinforced the physical and 
mental impact on people living their lives, when 
inclusion was ignored. In all 75 team members 
participated, asking really interesting questions 
about inclusion and the importance of belonging.
In March 2021, we also signed the British Retail 
Consortium’s Better Jobs Diversity and Inclusion 
Charter. The goal was to create retail jobs that 
are more productive, higher paid, fit for the 
future and more rewarding for the retail 
workforce, something we feel passionately 
about at Ted Baker.
74
Nationalities 
at Ted Baker

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MAKING TED BAKER A REWARDING 
PLACE TO WORK 
We have taken some important steps in the 
past few years to create a more consistent 
approach to our reward and benefits 
programme, and we continued to focus 
our attention on this issue during 2021. 
For example, we launched a new corporate 
bonus scheme that aligns an individual’s reward 
with both the Company’s financial performance 
and their performance against personal 
objectives. While we did not achieve the 
financial objectives element of the scheme, 
we did make a payment linked to performance. 
This rewarded team members on the achievement 
of their personal objectives part of the scheme. 
We re-launched our Sharesave scheme for UK 
team members, giving them the ability to save 
money each month that they can then use three 
years later to buy Ted Baker shares. More than 
100 eligible team members (8% of the team) 
signed up to the scheme in the first year. 
Having rolled out our career-levelling framework 
in 2020, we have now externally benchmarked 
our UK salaries and are using this information 
to ensure our pay decisions are market-aligned, 
fair and equitable. We have also developed 
market-aligned pay frameworks for our retail 
store teams. 
Following consultation with our UK and 
international teams, we launched a new retail 
bonus scheme in 2022, which is linked to store 
revenue targets. The scheme gives team 
members the opportunity to earn more, 
as and when those targets are exceeded.
GENDER PAY GAP REPORT 
As part of our commitment to reducing 
the gender pay gap we have:
	 Signed the British Retail Consortium’s 
Better Jobs D&I Charter – we commit 
to “increase diversity in the retail 
workforce and lead the way to 
becoming more inclusive employers” 
	 Adopted ‘inclusive’ as one of our new 
company values launched in April 2021 
	 Rolled out our new inclusion strategy. 
Through this, we will grow Ted Baker as 
a modern, representative fashion brand, 
that creates belonging and invites 
people in by giving everyone a voice. 
Knock-on effect of Covid on our 
gender pay gap
The pandemic has held back our efforts 
to reduce the gap. As a result, our headline 
mean and median gender pay gap figures 
have increased from our previous reporting 
years. Our mean gender pay gap at 
5 April 2021 was 26.8% – although this 
calculation only accounts for 60% of 
our employees because many were 
furloughed at the reporting date.
“We are keen to create a thoughtful, 
transparent and well-informed 
approach to inclusion.”
	 Peter Collyer 
	 Chief People Officer 
We’ve also introduced new benefits and 
revised some of our existing benefits policies. 
For example, we have:
	 Introduced a new KitTED policy in our Retail 
business, giving our retail and wholesale 
team members free kit to wear in-store 
	 We introduced a new family leave policy 
providing much enhanced maternity, 
adoption and paternity leave payments. 
This also reduced the time someone must 
work at Ted Baker before they are eligible 
for enhanced family leave. We have also 
introduced paid leave for any team member 
if they or their partner suffers pregnancy loss. 
This is over and above any required 
medical period.

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Communities and charity partnerships
We have played an active role in the local community for many 
years, creating education-focused challenges, masterclasses, 
talks and presentations for local partners and schools. 
LAUNCHING TED’S DIPLOMA
As the world begins to move beyond the 
immediate impact of the pandemic, we’ve 
also started to get back to work on projects 
that support education and young people. 
For example, in early 2022, we launched 
our new Ted’s Diploma and ran a pilot with 
120 students at a West London Free School.
The Diploma helps secondary school 
students studying for their GCSEs get a better 
understanding of what it’s like to work in fashion 
retail and the kinds of subjects and further 
education they’d need for a career in our 
industry. We designed the programme with help 
from Camden Council’s STEAM Commission 
and it includes a series of videos and challenges. 
Examples include our Sustainability challenge, 
which was to design a sustainable product, 
focusing on considerations such as material 
type, longevity, location of production and what 
production techniques would need to be used. 
Our design challenge involved creating a mood-
board for Ted Baker’s S/S ’22 collection inspired 
by the 1970s. 
Once students have completed the tasks, 
they receive a Ted’s Diploma certificate. 
TED GIVES BACK 
All team members who work at our head office 
in London and our distribution centre in Derby 
are entitled to a day off each year to take part 
in our volunteering programme Ted Gives Back. 
We re-launched the programme in early 2022 
to encourage more people to get involved. 
In the past, anyone taking part in Ted Gives 
Back could only volunteer for our nominated 
charity partner. However, we recognise that 
volunteering is a deeply personal choice, 
so we’ve expanded our charity partner list to 
include suggested causes near both offices. 
But these are only suggestions, so we’re also 
giving participants the option to share their skills 
and knowledge with a cause close to their hearts. 
“The content for the 
Ted’s Diploma is excellent. 
The broad range of resources 
and authentic challenge 
assignments will enable 
young people to experience 
a diverse range of careers 
at Ted Baker/in the fashion 
industry. The excellent design 
briefs will enable young 
people to develop business 
ready skills and attributes – 
supported by expert insights 
and criteria from Ted Baker 
specialists.”
	 Richard Donnelly 
	 STEAM Schools Manager
While Covid continued to affect some of this work, we were able to keep 
adapting to make sure we keep supporting our partners.
81
Boxes of warm 
clothing sent 
to Care4Calais 
for refugees 
entering the UK
500
Pairs of socks 
donated to the 
C4WS Homeless 
project
UBB
Kitchen equipment 
and food from the 
Ugly Brown Building 
donated to the social 
enterprise Cook 
for Good for the 
Peabody Estate

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Our ethical sourcing programme
We have a responsibility to look after everyone who creates, makes and wears 
our products. That means taking a proactive approach in promoting positive 
working conditions and protecting human rights. And it means working with 
like-minded partners who share our commitment to maintaining safe and fair 
labour practices and minimising their impact on the environment. 
>160 Factories 
19Countries 
approx. 40,000 People
 >65% Are female
7,000 Migrant workers
Our top sourcing territories are: 
China
Turkey
India
UK
Portugal
Our global supply chain
We work in a complex global supply chain that affects the lives of thousands 
of people around the world.

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STAYING FOCUSED ON STANDARDS 
IN A CHALLENGING YEAR
Our Ethical Code of Conduct and auditing 
programme are important ways in which we 
can be sure our supply partners meet our 
expectations. We ask all our suppliers to adhere 
to and implement our Code, which outlines the 
minimum standards for safe, fair and decent 
work that we demand from our suppliers. 
We also expect any supplier who makes 
Ted Baker products to conduct third-party 
annual ethical audits of their factories and 
processes, to ensure they keep improving their 
practices and processes so that their standards 
stay up to scratch. 
Despite the challenges, we have continued 
to raise awareness on key supply chain issues 
this year, including introducing mandatory 
Modern Slavery training for all our team 
members. Available via our Thrive at Ted 
platform, it provides guidance on how to identify 
the potential signs of slavery and highlights the 
role everyone can play preventing it. We also 
expect suppliers and new starters at Ted Baker 
to complete the training as part of our on-
boarding process. 
In 2022, we intend to roll out purchasing 
practice guidance to all our Sourcing and 
Production teams to help them understand the 
implications their decisions have on factory 
workers. This will cover areas such as how 
changes made at product sampling stage 
could potentially adversely affect working 
hours. This means we need to give factories 
clear forecasting so they have an earlier and 
better understanding of our plans. And since 
it’s essential that we stay in regular touch with 
our suppliers, we look for ways in which we 
can understand each other better to prevent 
any delays. 
OUR APPROACH TO ETHICS 
AND COMPLIANCE 
We see ethics and sustainability as 
a partnership, helping us develop better 
ways of working and more responsible 
business practices as we grow. That’s why 
we ask our sourcing partners and suppliers 
to agree to meet Ted Baker’s five minimum 
ethical and sustainability requirements:
1.	 Agree and adhere to Ted Baker’s 
Ethical Code of Conduct, Animal Welfare 
and Responsible Materials Policy, and 
Vulnerable Workers Policy.
2.	 Provide a third-party ethical audit or 
certification every 12 months for production 
sites. Acceptable standards are: SA8000, 
SMETA, BSCI.1 
3.	 Address any non-compliances found in 
the audit in a timely and open manner. 
Work on monitoring, remediation or 
building capacity, as requested.2 
4.	 Provide information on, or certification of, 
sustainable materials and environmental 
performance, as requested.
5.	 Be transparent with us3 and agree to appear 
in our six-monthly factory list and provide 
details of subcontractors and homeworkers. 
Our Ethics and Sustainability Team works 
closely with our Sourcing, Production and 
Buying departments to ensure all potential new 
suppliers go through our rigorous screening 
process. Checking that suppliers adhere to our 
Ethical Code of Conduct is also an integral part 
of our on-boarding process.
OUR ETHICS AND 
COMPLIANCE POLICIES 
We publish our key ethics and compliance 
policies online at tedbaker.com, including: 
Ted Baker’s Ethical Code of Conduct: 
outlines all commitments we require of 
our partners and factories, based on 
international conventions including The 
Ethical Trading Initiative Base Code and 
The United Nations Universal Declaration 
of Human Rights and the Acts. We review 
our Code on a regular basis to ensure it is 
effective and in line with regulations.
Vulnerable Workers Policy: sets the 
standard to protect the most vulnerable 
people in our supply chain including 
migrant workers, homeworkers, children 
and young people, as well as temporary, 
casual and agency workers. 
Third-Party Policy: outlines our 
minimum requirements for third-party 
partners for ethical standards and 
sustainable fibre sourcing.
Animal Welfare & Responsible 
Materials Policy: underpins our 
commitment to responsible sourcing and 
fair treatment of animals and includes our 
list of banned and restricted materials. 
1	 SMETA audits can be either 2-pillar (labour and health and safety) or 4-pillar (labour, health and safety, environment and business ethics).
2	 All tanneries must complete a Tannery Profile Form and certain high-risk countries are subject to additional requirements.
3	 Any subcontractors and/or homeworker information must be disclosed.

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MONITORING AND ADDRESSING 
OUR SUPPLY CHAIN RISKS 
Complex supply chains come with inherent 
problems and we face key issues in two of 
our largest sourcing countries. The use of 
unauthorised subcontractors is a significant 
risk in our supply chain, so we take extra care 
to review subcontractor sites to ensure they meet 
our ethical and sustainability requirements. 
We define a subcontractor site as any facility 
or domestic premises (homeworkers) making 
goods or carrying out manufacturing processes 
outside the principal factory that supplies 
Ted Baker directly. In Turkey, the use of multiple 
subcontractors is a key challenge.
To ensure such visibility, in 2020 we engaged 
a third-party to conduct an ethical audit for all 
sites that perform cutting, stitching and finishing. 
In 2021, we continued to map subcontracting 
units undertaking all secondary processes, 
which included homeworking, to ensure we 
have further visibility of this area of our supply 
chain. We continue to request updated 
information on our subcontractors annually to 
gain further visibility throughout our supply chain, 
and minimise risk.
Covid has continued to affect our ability to 
carry out audits this year, although we remain 
committed to this auditing process and review 
the situation on a factory-by-factory basis. 
For example, we have offered some factories 
a grace period between audits to keep 
workers and auditors safe during the pandemic. 
We have also faced ongoing delays in training 
and documentation. For example, many 
organisations have put regular first aid training 
for their employees on hold. Another example 
is the struggle to get copies of documents from 
governing bodies following inspections – things 
like building permits and fire risk assessments. 
In May 2021, we joined Sedex, an organisation 
that provides a technology platform, tools and 
data and works with businesses to improve 
working conditions and responsible sourcing 
practices within supply chains. As a member we 
are now able to centralise the way we collect 
audit information, giving us greater insights into 
systemic issues. 
Taking a tough stance on forced labour
Forced labour is a particular risk in garment 
industry supply chains and Ted Baker continues 
to have a zero-tolerance policy on this. This is 
clearly stated in our Ethical Code of Conduct, 
and the independent third-party ethical audits 
assess factories on our behalf to ensure they are 
not using forced labour.
Our Ethics and Sustainability Team continues 
to monitor all ongoing global claims of forced 
labour in our sourcing countries that are 
considered critically high risk. This includes 
continuing our deep dive analysis of all 
manufacturing units and a mapping exercise 
across each Tier involved in the production 
process, to ensure we are acting with the utmost 
due diligence for the protection of workers.
We have not found any evidence of forced 
labour in our supply chain this year and we 
continue to monitor our factories and mills closely 
and work with our trusted suppliers and 
third-party partners. Should we discover such 
practices, we would take immediate action and 
communicate what we have done openly with 
our stakeholders. We are currently documenting 
our remediation policy, which we intend to 
publish later in 2022.

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SHARING INFORMATION ABOUT 
OUR SUPPLY CHAIN
Understanding where and how Ted Baker 
products are made is an essential part of our 
ethical sourcing programme and we want to 
make sure that we share that information with 
our stakeholders. 
We update our Tier 1 factory list every six 
months and publish it on our website. In 2021, 
we started including our licence partners’ 
factories. We also supply this information to the 
Open Apparel Registry (OAR) – a database 
of global apparel factories listed in one central, 
open-source map. This year we also added this 
map, which includes our Tier 1 and Licensee 
factories, to our own website. We will aim to 
add our unnominated cotton mills by the end 
of 2022 and begin mapping our Tier 2 factories 
to increase the visibility of our supply chain. 
In the future, we will also look to add more data 
to the map, such as product type, number of 
workers and parent company. 
In 2021, we finished mapping the subcontractor 
sites that our Tier 1 factories use, which went 
beyond cut, make and trim processes to include 
homeworkers. This provides us with much greater 
visibility across our supply chain. We will 
continue to monitor all our subcontractors 
regularly to ensure we have the most up-to-
date information. 
In the future, we aim to disclose more information 
about subcontractors in our supply chain. 
We are developing a subcontractor policy 
to create a consistent standard and clear 
process to mitigate the risk of unauthorised 
subcontracting, which we aim to publish later 
in 2022. We also plan to map further down 
our supply chain to build a clear picture of the 
suppliers who provide components, hardware, 
trims and fabric.
MODERN SLAVERY 
STATEMENT 
We are committed to ensuring 
no modern slavery exists in our 
business or our value chain and 
publish our Modern Slavery 
statement annually to reflect the 
risks within the jurisdictions where 
we operate today and may 
work in the future. Before we 
consider entering any new 
territory, our Ethics and 
Sustainability team conducts 
a comprehensive risk review.
Our Modern Slavery 
statement is available at 
tedbakerplc.com.

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Our planet
Our carbon targets
In 2021, we took a crucial step committing ourselves to reach 
100% absolute net zero in our Scope 1 and 2 emissions and 
reducing Scope 3 emissions by 46% by 2030, using 2019 as a baseline.
Our planet at a glance
	PROGRESS
50%
	Recycled content for all 
of our polythene bags
	PROGRESS
26%
	Sustainable materials 
in all our collections
PROGRESS
65%
Leather from LWG 
or equivalent 
certified tanneries
	 PROGRESS
11%
	 of our polyester 
recycled
PROGRESS
60%
of our cotton is organic, recycled 
or Better Cotton-certified cotton
	 TARGET
100%
	 Renewable 
energy at all sites 
(Scope 1&2)
	 TARGET
30%
	road freight 
to be electric
	(Scope 3)
	TARGET
60%
	of our factories to use 
renewable energy
	(Scope 3)
Single-use packaging, fast fashion and wastefulness have all left their mark on our 
planet. We have a responsibility to help address these issues, by lowering our own 
environmental impact, incorporating more sustainable and responsible materials 
into our collections and carefully managing the materials we use and the energy 
we buy. We have made some good progress in recent years. For example, all of 
our digital sales and retail bags are now made with FSC paper packaging. 

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Scope 1  0.4k
Scope 2  4.0k
Scope 3  119.0k
Total  123.4k
Our baseline carbon footprint 
(2019) tCO₂e
A CLIMATE STRATEGY FOR NET ZERO 
Reducing our carbon and waste footprint is 
an obvious and pressing challenge and we’ve 
continued to work with experts at Carbon 
Intelligence to develop our climate strategy, 
focusing on areas we can directly influence. 
In 2021, we took a crucial step, committing 
ourselves to reach 100% absolute net zero 
in our Scope 1 and 2 emissions and reducing 
Scope 3 emissions by 46% by 2030, using 
2019 as a baseline, being the most recent 
‘normal’ year of trading. 
To achieve this, we have also set a series of 
supporting targets to reduce our emissions:
	 100% renewable energy across all our 
global sites 
	 30% of all our road freight to be transported 
via electric vehicles 
	 60% of the factories our suppliers work with 
are to be powered by renewable energy
	 Embed more sustainable materials and 
manufacturing practices in our raw material 
and product specifications. 
Our climate strategy has been submitted to 
the Science Based Targets initiative awaiting 
approval. Once approved, this gives us 
confidence that we have put the right practices 
and processes in place across Ted Baker to 
reduce our carbon footprint. 
While our strategy gives us a roadmap 
between now and 2030, we will need to 
ensure we track and report on our progress 
against our targets. Our new internal 
Carbon Steering Group will help us do that. 
The Group’s membership is made up of leaders 
from across Ted Baker who are now responsible 
for delivering our climate strategy. They are also 
individually responsible for managing and 
addressing climate change risks in their 
individual businesses. 
And since no one company can address climate 
change on its own, we have also signed up 
to the British Retail Consortium’s (BRC) Climate 
Action Roadmap, which aims to decarbonise 
the retail sector by 2040. 
Our baseline carbon footprint
Our Scope 1 and 2 emissions make up just 
2% or our entire emissions. By far our biggest 
carbon challenges lie in our supply chain, 
since 97% of all our emissions are classed 
as Scope 3. We know that the fibres we use 
to make our collections represent our biggest 
environmental footprint. 
We were able to see exactly how big by 
mapping our baseline carbon emissions. This 
process showed us that 41% of our Scope 3 
emissions come from the materials we use. 
It also showed that animal products make up 
68% of our textiles emissions and that wool and 
leather are Ted Baker’s most emissions-intensive 
materials. In the case of leather, this is due to 
the intensive cattle ranching associated with 
the meat industry, from which all our leather 
is a by-product. 
While our focus for 2022 was on setting the 
baselines for reporting against our new targets, 
we did begin to make some progress, with 
some early initiatives to reduce our Scope 1 
and 2 emissions. One key initiative is that, from 
calendar year 2022, all new company cars 
will be hybrid vehicles.
Our focus for 2023: reporting against 
our targets
In FY23, we want to ensure we have the 
processes in place to measure our emissions 
accurately. We are working across all key 
business areas to collate and monitor the data, 
from recording energy usage in stores for 
Scopes 1 and 2, to mapping all our transport 
and logistics data for Scope 3. 
Scope 1
%
Gas
0.3
Scope 2
Electricity
2.9
Scope 3
Textiles (including wool, leather, polyester and cotton) 41.1
Other purchased goods and services 
14.0
Manufacturing 
13.8
Use of sold products 
13.7
Capital goods 
6.1
Employee commuting 
2.3
Waste generated in operations 
2.1
Business travel 
1.1
Upstream transportation and distribution 
1.1
Packaging 
1.0
Fuel and energy-related activities  
(not included in Scopes 1 or 2) 
0.4
End of life treatment of sold products 
0.2

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FY22 ENERGY AND CARBON STATEMENT
This statement has been prepared in accordance with our regulatory obligation to report greenhouse gas (GHG) emissions pursuant to the 
Companies (Directors’ Report) and Limited Liability Partnerships (Energy and Carbon Report) Regulations 2018, which implement the government’s 
policy on Streamlined Energy and Carbon Reporting. 
During the reporting period 1 February 2021 to 31 January 2022, our measured Scope 1 and 2 emissions (location-based) totalled 3,267 tCO2e. 
This comprised:
FY22
FY21
FY20
Scope
UK
Rest of world 
Total
UK
Rest of world
Total
Total
1
220
97
318
141 
120 
261 
369
2 – Location-based
1,082
1,867
2,949
797
1,225
2,022 
3,553
2 – Market-based
0
2,194
2,194
0
1,328 
1,328
3,553
Total Scope 1 & 2 – location-based
1,303
1,964
3,267
938
1,345 
2,283 
3,921
Total Scope 1 & 2 – market-based
220
2,291
2,512
141 
1,448 
1,589 
3,921
Scope 1 & 2 intensity – market-based
0.00000777
tCO2e/£rev
0.001
CO2e/sq ft
0.07
CO2e/sq ft
0.004
CO2e/sq ft
0.009
CO2e/sq ft
Scope 3
2,774
N/A 
N/A 
2,600
149 
Overall, our Scope 1 and 2 emissions (market-based) have increased by 58% in the year. The impact of Covid restrictions has meant that stores 
and concessions have been open for business across the world, increasing worldwide energy consumption. 
We have opted for measuring our intensity impact to tCO2e per £ revenue on account of this being more accurate than the global floor 
space metric. 
Our measured Scope 3 emissions totalled 2,774 tCO2e. Our material contributions are through Ted Baker concessions and fuel- and energy-
related activities.
During the year our total fuel (natural gas) and electricity consumption (not including concessions) totalled 9,888 MWh. The split between fuel 
and electricity consumption is shown in the next table.
FY22
FY21
FY20
Energy consumption (MWh)
UK
Rest of world
Total
UK
Rest of world
Total
Total
Electricity – not concessions
5,268
4,619
9,888
3,495
3,151
6,646
11,410
Fuels1
984
48
1,032
766
48 
814
1,728
1	 Natural gas 
Methodology
We quantify and report our organisational GHG emissions in line with the World Resources Institute’s Greenhouse Gas Protocol Corporate 
Accounting and Reporting Standard and in line with the Scope 2 Guidance. We consolidate our organisational boundary according to the 
operational control approach, which includes all our Ted Baker sites. All concession and joint venture (JV) sites are reported under Scope 3. 
The GHG sources that constituted our operational boundary for the year are: 
	 Scope 1: Natural gas, owned or leased vehicle mileage, refrigerants
	 Scope 2: Location- and market-based electricity consumption
	 Scope 3: Business travel, fuel-and energy-related activities (FERA), electricity from concession/JV sites.
In some cases, where data is missing, values have been estimated using either extrapolation of available data or data from the previous year 
as a proxy.
The Scope 2 Guidance requires that we quantify and report Scope 2 emissions according to two different methodologies (dual reporting): 
(i)	 The location-based method, using average emissions factors for the country in which the reported operations take place, and 
(ii)	 The market-based method, which uses the actual emissions factors of the energy procured.

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RESPONSIBLE MATERIALS
While the materials we use represent 
a significant part of our carbon footprint, 
they can also have an impact on the 
environment in other ways. This might be 
caused by using non-renewable oil sources 
to produce synthetics like polyester or the 
intensive water and chemicals needed to 
manufacture conventional cotton. It can also 
include the risk of deforestation by the cattle 
industry where our leather is a by-product. 
The reality is every material has the potential 
to create an adverse environmental effect 
if it is not sourced responsibly. 
Addressing all these areas is a huge challenge 
for our whole industry. But it is a challenge that 
Ted Baker is tackling head on with a commitment 
to switch to 100% more sustainable materials in 
all our collections by 2030. 
We made excellent progress this year, reaching 
26% more sustainable materials overall. This is 
9% higher than 2020 and would not have been 
possible without the support of many of our 
departments including our Design, Production, 
Sustainability, Sourcing and Buying teams. 
While we are delighted with this achievement, 
our work to source sustainable cotton took 
a substantial knock this year, with the amount 
we were able to source falling to 60%. This 
is down from 69% in 2020 and short of our 
internal 2021 interim target of 75%, which 
we set to keep us on track to achieve 100% 
by 2024. There are a number of reasons for 
this decline, which we outline on in our cotton 
section on page 57. We also provide more 
detail on progress against specific targets in our 
key materials categories in their relevant section. 
TASK FORCE ON CLIMATE-RELATED 
FINANCIAL DISCLOSURES
We are at an early stage of considering the 
climate-related risks that we face, however our 
initial view is that the most material climate-
related risks are likely to be in relation to: 
	
Impact of climate change, such as higher 
temperatures and water shortages, on the 
price and availability of raw materials, such 
as cotton, on which we are very dependent
	
Increased demands from customers for more 
sustainable clothing, which is both a risk 
and opportunity – a risk if our sustainability 
performance is not seen to live up to our 
customers’ aspirations and an opportunity, 
if our sustainability performance is seen 
to lead our peers. 
Our sustainability strategy is discussed on 
pages 52-59.
We have set out our progress against the 
TCFD guidance and compliance, on a comply 
or explain basis, with Listing Rule 9.8.6(8) 
at page 170.
PROGRESS AGAINST OUR 2030 SUSTAINABLE MATERIALS TARGET
Interim target
2022
% sustainable
2021 
% sustainable
2020
% sustainable
By 2030, we will switch to 100% more sustainable 
materials in all our collections
26
17
12
COTTON
Interim target
2022
% sustainable
2021
% sustainable
2020
% sustainable
100% of our cotton is organic, recycled or 
Better Cotton certified cotton by 2024 
60
69
51
RECYCLED POLYESTER
Interim target
2022
% sustainable
2021
% sustainable
2020
% sustainable
100% of our polyester to be recycled by 2030
11
3
3
LEATHER
Interim target
2022
% sustainable
2021
% sustainable
2020
% sustainable
100% of our leather to come from LWG or 
equivalent certified tanneries by 2025.
65
44
26

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HELPING OUR CUSTOMERS MAKE BETTER CHOICES
We want to make it as easy as possible for our customers to shop 
more sustainably. At the same time, countries like the UK have 
introduced new legislation to hold businesses to account on 
misleading environmental claims. 
To address both, we refreshed our sustainability messaging across 
all our communication channels in 2021, including adding 
sustainable swing tickets (certified by the Forest Stewardship 
Council – FSC) to all our cotton, wool and polyester products that 
contain 50% or more sustainable alternatives, such as recycled 
polyester. We also added key messages about our sustainable 
sourcing targets to our in-store screens and switched all our retail 
bags and digital sales boxes to 100% FSC-certified and 
recyclable cardboard.
To equip our retail teams with the knowledge to promote these 
sustainable attributes to our customers, we introduced retail 
sustainability product knowledge packs in 2021, which are shared 
on a monthly basis to the team for any new styles launching.
To continue raising customer awareness of Ted Baker’s ‘Sustainable 
Shop’, formerly known as the ‘Conscious Shop’, launched in 2020, 
we added new badges to products that contain 50% or more 
responsibly sourced materials. This shows customers that these 
products were made using smaller quantities of water, energy 
or chemicals. 
And we continue to add new styles to our collection made from 
responsibly sourced materials. For example, we launched our new 
puffer bag range made with 100% recycled polyester, backed by 
our first sustainable product marketing campaign to our customers 
in 2021. 
In January 2022 we launched our athleisure and magnolia-print 
branded products, made with sustainable materials like organic 
cotton and recycled nylon. We expect to launch more sustainable 
product campaigns later in the year. 
“We continue to add new styles to our collection made 
from responsibly sourced materials, for example our 
athleisure and magnolia-print branded products, 
made with sustainable materials like organic cotton 
and recycled nylon.”
	 Cat Lee
	 Ethics, Communities and Sustainability Lead 

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60%
Sustainable cotton 
used in 2022
Cotton
Cotton follows an enormously complex journey 
from farm to shop floor, passing through many 
stages in the supply chain before it is sold as 
a product. 
In 2021, Ted Baker sourced 926 tonnes of 
cotton, representing 27% of all the materials 
we used in the year. Given that cotton is our 
most used material, it is essential we stay vigilant 
to the possibility of forced labour being used in 
our supply chain. We must also minimise our 
reliance on conventional cotton cultivation, which 
requires large quantities of water and chemicals. 
We are proud of our track record in this area, 
having been a member of the Better Cotton 
Initiative (BCI) since 2016. BCI is a non-profit 
organisation that promotes better standards in 
cotton farming and practices. Over the past six 
years we have steadily increased the quantity 
of Better Cotton – the certified cotton we use in 
our collections. 
However, that quantity fell to 60% this year 
(versus 69% in 2020) and is short of the 75% 
target we’d set ourselves. This is disappointing 
and the fact that we sourced 7% more cotton 
than we had originally planned is due, in part, 
to an increased use of cotton canvas within 
our accessories collections. 
Sourcing Better Cotton-certified cotton remains 
incredibly important if we are going to achieve 
our goal to source 100% more sustainable 
cotton by 2024. So this year we will be working 
closely with our suppliers to set Better Cotton-
certified cotton as a minimum requirement for 
2022, delivering training in sourcing Better 
Cotton and how they can submit the correct 
certification, known as Better Cotton Claim Units 
(BCCUs). We also intend to work with our mills 
to help spot potential sourcing challenges earlier 
on in the production process. We intend to do 
this through organising regular check-in meetings 
and taking a proactive approach to collecting 
BCCUs on a quarterly basis.
Despite these challenges, we increased 
the use of organic cottons in our products 
to 26% in 2021 – up from just 3% in 2020. 
This was thanks to the success of our Icon 
Menswear Jersey range, made with 100% 
organic cotton, as well as the fact that we 
make the majority of our socks with 50% or 
more organic cotton. In November 2021, 
we also introduced linings on our accessories 
made with 35% organic cotton.
In 2022, we plan to start training our product 
teams on how to source in-conversion cotton 
so that we can begin to incorporate it into our 
future collections. We are also a participant in 
Textile Exchange’s (TE) organic cotton round 
table so we can work with our industry peers 
to help the organic industry grow. 

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Fashioning a better future
WORKING WITH OTHERS TO 
ACHIEVE OUR SUSTAINABLE 
MATERIALS GOALS
To ensure the integrity of the sustainable 
fibres we buy, we collect industry best 
practice certification from our suppliers. 
We are also exploring options to certify 
our own products against sustainable 
fibre standards so that we can be more 
transparent with our customers. 
We are also a member of the global 
non-profit organisation Textile Exchange 
(TE) which connects brands, manufacturers 
and retailers with the aim of reducing GHG 
emissions from textile fibre and material 
production by 45% by 2030. As part of 
our membership, we participate on 
working groups to help accelerate the 
use of sustainable fibres in our industry. 
Every year, Ted Baker takes part in 
TE’s Material Change Index (MCI), the 
largest peer-to-peer comparison initiative 
in the textile industry. It tracks the textile 
sector’s progress towards more sustainable 
sourcing, as well as alignment with global 
efforts like the transition to a circular 
economy. More than 190 fashion and 
textile brands take part. Companies are 
scored in performance bands as either 
a participant, developing, establishing, 
maturing, or leading performance once 
they have completed the survey. 
We are proud of our progress with 
our MCI performance. After gaining 
a ‘participant’ score in 2020, Ted Baker 
was scored in the ‘maturing performance’ 
band in 2021. TE only awards this banding 
level to companies that are pioneering 
industry transformation with sustainability.
By taking part in the MCI, Ted Baker 
can demonstrate our commitment to 
transparency and continuous improvement 
around our materials sourcing strategy. 
Introducing lower-impact styles and 
recycled cotton
There are other ways we can address cotton’s 
environmental impact. For example, we’re 
planning to increase the quantity of low-impact 
denim washes from Jeanologia – which uses 
smaller quantities of water and chemicals – 
in our denim ranges. 
Recycled polyester 
In all, 11% of the polyester in our collections 
came from recycled sources in 2021. This is 8% 
higher than 2020, and thanks to our new puffer 
bag range, made with 100% recycled polyester. 
While we’re pleased with this growth, we still 
have plenty of work to do. In 2022, we will 
continue to look for ways to switch key product 
groups over to recycled polyester. We’ve also 
joined the TE recycled polyester round table, 
to help accelerate industry-wide uptake. 
The round table aims to leverage industry 
expertise by bringing together participation 
from businesses, government, civil society 
and development partners in the sourcing 
of recycled polyester. 
Leather
This year, 65% of the leather in our products 
came from LWG-certified tanneries. This is up 
from 26% in 2020, putting us well on track to 
hit 100% by 2025. Of the tanneries we work 
with, 43% received a gold score in their LWG 
audit – indicating that they use the best available 
methods in water, chemical and waste 
management. We achieved this by working 
closely with our accessories and footwear 
suppliers to switch to LWG-audited tanneries 
where possible and in the future we will continue 
to push this as a minimum expectation. 
In 2021, we used recycled leather for the first 
time, incorporating it into selected footwear 
styles. Over the next year we will continue to 
increase the amount we use throughout our 
accessories and footwear products, helping 
to ensure more of this valuable material does 
not end up in landfill.
Tracing the source of our leather 
We need to understand where our leather 
comes from in order to assure ourselves on key 
ethical issues. So, as well as our 2025 LWG 
target, we’ve set ourselves a 2030 target to 
ensure that 100% of the leather we use in our 
products can be traced back to raw hide origin. 
In 2019 we mapped all finishing tanneries that 
our Tier 1 suppliers worked with and, since 2021, 
have collected key information from new finishing 
tanneries used for our products each season.
We already collect traceability information for 
every tannery site that our suppliers work with. 
In Brazil, the tanneries that our suppliers use 
must have an active two-year LWG audit as 
a minimum requirement.
As part of the LWG audit protocol, tanners are 
assessed on the level of traceability they have 
of the raw material they purchase. Points are 
awarded in the audit based on the traceability 
systems a tanner has in place, which could be 
either through the physical marking of a hide 
or having documentation of origin in place. 
Ted Baker will continue to make a high 
traceability score a preference in a tannery’s 
LWG audit. In 2022, the LWG will be 
introducing mandatory traceability within its 
audit protocol, to be gradually phased in for 
tanners. We see this as a good first step in 
working with tanners to improve traceability 
wherever possible. 
65%
Leather from 
LWG sources

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Policy target
Progress in 2021
Eliminate sourcing from endangered 
species habitats and ancient and 
endangered forests by 2022
Eliminate sourcing from controversial 
suppliers (e.g. illegal logging or areas 
reserved for indigenous peoples)
In 2020 we partnered with non-profit 
organisation Canopy and committed to two 
of its policies 
In 2022 we will map all of our Tier 4 fibre 
producers used for MMCF fibres to eliminate 
Canopy Red Shirt Producers, using the Canopy 
Hot Button Report
Use only FSC-certified paper and 
packaging for all branded and 
unbranded products
In 2021 we switched all digital sales boxes 
and retail bags to be made with FSC paper 
packaging. All of our new sustainable swing 
tickets are also made with FSC paper
Preference for paper/packaging with 
high-recycled content, reaching an 
overall recycled fibre content in our 
paper/packaging of at least 50% 
average by 2024
In 2021 we switched our digital sales boxes to be 
made with FSC and recycled paper packaging. 
The recycled content is 89%
 
All polythene bags must contain 
a minimum of 50% post-consumer 
recycled content
All polythene bags must contain 
100% post-consumer recycled 
content by 2025
In 2021 we nominated a packaging supplier 
for all of our polythene bags, which contain 
50% recycled content
All plastic transit hangers need to be 
made from a minimum of 50% post-
consumer recycled plastic
This year we will finalise our nominated supplier 
for transit hangers, from which our suppliers will 
source plastic transit hangers with a minimum of 
50% post-consumer plastic
An update on using alpaca wool in 
our products
Ted Baker is committed to promoting the humane 
and responsible treatment of animals, based on 
the internationally recognised ‘Five Freedoms 
and Provisions of Animal Welfare’. 
As part of our Animal Welfare & Responsible 
Materials Policy, launched in 2020, we banned 
the use of conventional alpaca in our collections 
due to documented concerns over animal 
cruelty. In May 2021, the TE developed the 
Responsible Alpaca Standard (RAS) to address 
these concerns and ensure that the land where 
alpacas graze is managed sustainably. In light 
of this new standard, we have decided to allow 
sourcing of RAS-certified alpaca. We work 
closely with our suppliers to ensure they are 
certified and continue to stress that conventional 
alpaca remains a banned material in our 
supply chain.
We also introduced a new Paper and 
Packaging Policy in 2020, which contains 
a series of additional targets to help reduce our 
packaging footprint. These include eliminating 
any product sourced from endangered species 
habitats and ancient and endangered forests 
by 2022, and ensuring all our polythene bags 
contain a minimum of 50% post-consumer 
recycled content, rising to 100% by 2025.
Supporting a circular textiles industry
The fashion industry has grown rapidly in the 
past 20 years, but the corresponding rise in fast 
fashion means people aren’t wearing clothes as 
often or for as long before throwing them away. 
As a result, only 1% of clothing is currently 
recycled. The majority then ends up in landfill 
or is incinerated. This has left a big problem with 
waste, where the quantity of clothing that ends 
up in landfill has grown dramatically.
We want to change that and are currently 
developing our 2030 circularity roadmap, 
based on the Textiles 2030 roadmap template. 
This will define key milestones to help embed 
circular principles into every aspect of our 
business and set out the circular design 
standards and business models we’ll need 
to adopt to help divert our products away 
from landfill.
In the meantime, we continue to combat product 
waste by donating our end-of-life stock to 
reputable charities and partners. For example, 
in 2021, we donated 3.6 tonnes of end-of-life 
stock to New Life, a charity that helps children 
with disabilities and terminal illness. Through 
much end-of-life stock now being repurposed 
through sample sales in our head office, 
we are pleased to see an ongoing decline 
in our tonnage of unused stock.
Another way we have addressed product waste 
in the wider industry is through taking part in 
London Repair Week in March 2022. This is an 
annual event that brings together a wide range of 
businesses, not-for-profits and individuals to share 
their repair expertise through events and 
workshops. At the same time, it encourages 
Londoners to grow their repair skills and 
understand where they can get things repaired. 
As part of this event, we hosted a two-day repair 
shop for our team in our London head office. 
People could bring in an item of clothing for 
repair by a skilled repairer on site. 
Creating a more circular textiles industry will 
also require collective effort. In April 2021, 
we became a founding signatory of UK waste 
recycling charity WRAP’s Textile 2030 initiative. 
This aims to reduce GHG emissions, shrink the 
textiles industry’s water footprint and inspire 
more circular business models.

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RISK REPORT
Embedding our approach to risk
As the world becomes more uncertain, our approach to risk must be agile 
and responsive. Two years ago, no one imagined the devastating effects 
Covid would have – personally, socially and economically – and its fallout 
will continue to affect us all for years yet. Equally, the sudden geopolitical 
upheaval following the invasion of Ukraine has had a significant knock-on 
effect on the global economy and means more disruption to supply chains. 
Not surprisingly, managing risk well continues to be a key 
element of Ted Baker’s business strategy and success. 
The traditional idea of reviewing risk registers once a year 
is no longer enough to adequately protect our brand and 
business operations from the increasingly challenging and 
unpredictable environment we operate in. We now constantly 
monitor inherent risks and evaluate potential new risks as 
they arise, along with the actions we can take to reduce or 
eliminate them where possible. It’s not an exact science but, 
by embedding our approach to risk across the business, we 
can be as prepared as possible to react to whatever the 
world throws at us.
With all this in mind, we’ve continued to review our approach 
to risk throughout the year. We’ve taken some important 
actions, including:
	 Embedding a quarterly risk committee to define specific 
risks and understand key challenges and associated 
mitigating actions
	 Maintaining a corporate risk register, containing all 
Group-level risks, prioritised by risk level
	 Establishing an Internal Audit team to bring a systematic, 
risk-based approach to evaluating and improving 
corporate governance, risk management and 
internal controls.
The Board and the Audit & Risk Committee work together 
with the Management Risk Committee to deal with different 
aspects of the process. This includes: 
	 Assessing and challenging the Group risk register
	 Reprioritising risks as new ones emerge or existing ones 
are mitigated to an appropriate extent
	 Influencing mitigating actions
	 Escalating findings to the appropriate audience within 
the business. 
We have a robust, ongoing process for identifying, 
evaluating and managing the significant and emerging 
risks the Group faces.
The tables that follow outline our principal risks and their 
potential impact on the business, along with how we 
manage them and how they’ve changed over the past year.
plc Board
Ultimately responsible for risk management
Executive Board
Oversees the Group’s risk management  
processes and monitors mitigating actions
Audit & Risk Committee
(i) Monitors the effectiveness of the system of 
risk management and internal controls and
(ii) Reviews and challenges key risks, associated 
controls and management action plans
Management Risk Committee
Ensures consistent approach across the Group
Wider business
Internal Audit

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BOARD
The Board is ultimately responsible for our approach to risk management and internal controls. It is also responsible 
for reviewing how effective our management and controls are, and for setting the Group’s risk appetite. This is done 
regularly, helping us to identify emerging risks and assess the status of existing risks. Risk management will continue to 
be a key focus for the Board in the coming year.
AUDIT & RISK COMMITTEE
The Audit & Risk Committee is responsible for overseeing and reviewing how effective the Group’s internal control 
and risk management systems are. It reports its findings to the Board regularly during the year. The Committee also 
assesses the findings and recommendations of the Management Risk Committee and of the Group’s external and 
internal audit processes, and then looks critically at how the business responds.
EXECUTIVE TEAM
The Executive Team is responsible for identifying and evaluating the significant risks that apply to its areas of the 
business, along with designing and operating suitable internal controls. These risks are assessed regularly during the 
year and may come from a variety of internal or external sources.
MANAGEMENT RISK 
COMMITTEE
The Management Risk Committee was re-established in the past year. It reviews risk management and control 
processes for each of our key business areas. Its members include relevant people from the Executive Team, heads 
of department and functional experts. This helps to establish and encourage ownership of risk across the business 
and to keep risk front of mind every day.
OVERSIGHT
Our risk oversight approach is designed to give a clear picture of risk from every angle – from external factors that could impact 
the Group to how risk affects our strategy, business model and operations.
OUR WORK THIS YEAR
The leadership team did a full business risk 
assessment in December 2021, as part of our 
continuing process to develop a robust internal 
control structure within Ted Baker and its 
operating subsidiaries. This risk assessment 
process makes sure that management has 
considered the major risks that affect or could 
affect our ability to deliver our objectives 
effectively and developed strategies to minimise 
or monitor the impact of these risks. This means 
we can protect the interests of our individual 
businesses, the Group and its shareholders.
These risks largely fall into one of four categories:
	 Market and economy risks – these are risks 
in the external market environment that could 
affect our business’s strategic direction and 
financial performance, such as reduced 
consumer demand in key target markets or 
significant disruption to our operations
	 Brand, reputation and market position 
– these are risks of damage to our most 
important asset, the Ted Baker brand, which 
could adversely affect our market position
	 Operational – these are risks that are 
inherent to the way our business operates, 
such as losing a key facility or a business-
critical system, key personnel risks and 
disruption to a supply chain 
	 Finance, legal and regulatory – these  
are risks that are directly linked to the  
financial and legal management of the 
Company, such as liquidity management, 
financial commitments, credit default and 
internal controls. 
Each risk is then assessed against two criteria:
	 Likelihood – the likelihood that such an event 
could occur in the coming three years 
(we assess all risks in the context of delivering 
our three-year plan)
	 Impact – the higher of either the direct 
financial impact or the reputational impact 
of the risk occurring.
We’ve also created a new Internal Audit team to 
support risk management within Ted Baker, and 
the Internal Audit Charter has been presented 
and approved by the Audit & Risk Committee. 
This Charter defines how the team supports 
management to protect Ted Baker’s assets, 
reputation and sustainability by independently 
and objectively evaluating the design, 
implementation and effectiveness of our 
internal controls and risk management and 
governance processes.
The Management Risk Committee does ‘horizon 
scanning’ to identify emerging or elevated risks 
for the coming year and beyond. We closely 
monitor and evaluate these emerging risks and, 
where necessary, implement mitigation activities. 
Our emerging risks now include:
	 Takeover offer for Ted Baker – the Board 
received a takeover approach in the new 
financial year and, since then, a formal sales 
process has been launched. A process like 
this creates risks around brand and 
reputational damage, disruption to 
management and loss of key talent
	 Climate – the wider implications of climate 
change, including rising temperatures and 
regional water scarcity, create risks around 
our business operations and for our key 
suppliers. Regulatory and reporting 
obligations are also increasing at pace, 
as are stakeholder expectations
	 Inflation and cost of living – rapidly rising 
living costs across our key retail markets could 
dampen consumer demand and so slow the 
recovery of retail markets already challenged 
by the disruption of the pandemic
	 Data management and digital marketing 
capabilities – as we increase our focus on 
customer relationship management and 
growing our digital sales channels, we risk 
not having sufficient capabilities to deliver 
this strategy or enough control over customer 
data management.

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RISK REPORT
Principal risks
We are evolving the way we categorise different drivers of risk so, this year, we have restructured our 
principal risk categories. We’re now considering external market risks first, and then focusing on internal risk areas: 
brand and reputation, operations, and financial, legal and regulatory. The Management Risk Committee classifies risks 
across more subcategories, to reflect the business’s different functional areas and operational value chain.
MARKET AND ECONOMIC RISKS
Risk and impact
How we seek to mitigate the risk
Movement in the year
COVID 
The Group remains exposed to future waves of 
Covid, which could again see measures like 
lockdowns, enforced store closures, travel 
restrictions and disruption to business operations 
and supply chains as well as impacting consumer 
shopping behaviours with reduced city centre 
footfall and demand for formalwear.
Our response to the disruption felt by our people, 
operations and supply chains in the past two years 
gives us a clear and well-tested set of responses to 
quickly:
	 Minimise future impact on our operations
	 Maximise sales through those channels, partners 
and markets less impacted by restrictions.
The global rollout of effective 
vaccines appears to be reducing 
the need for government-
enforced restrictions. 
Meanwhile, we have taken steps 
to reduce our fixed cost base 
and continued to diversify how 
we source our products globally.
COST OF LIVING
Rising cost of living and declining real wages for 
many people will mean less disposable income 
and reduced demand for non-essential items. This 
could mean we need to discount surplus stock, 
which would affect profitability and cash flow as 
well as damage the Ted Baker brand.
The Ted Baker brand is directed to a customer 
demographic that may be somewhat insulated from 
economic downturns. We carefully monitor daily 
and weekly sales data and update our trading plans 
and stock purchases accordingly. Members of the 
Executive Team review and sign off markdowns or 
price reductions.
The rising costs of fuel, utilities 
and food mean we’re seeing 
increased consumer ‘cost of 
living’ across our markets.
PRODUCT COST INFLATION
Increasing fuel, energy, labour and supply chain 
costs are likely to put pressure on the cost price of 
our products. This could lead to tighter selling 
margins and lower profitability.
We place orders with our suppliers several months 
ahead of delivery dates, helping us to lock in prices 
and react to future price increases. We look at many 
options – including selective price increases, 
sourcing location and production efficiencies – to 
mitigate the impact of increased costs.
The rising costs of fuel, utilities, 
labour, commodities and freight 
are likely to increase the cost of 
goods purchased.
CUSTOMER BEHAVIOUR CHANGE
We fail to understand and respond to changes in 
customer preferences – for example, lack of 
product diversity, preferred shopping channel or 
influencer recommendation – which sees 
Ted Baker lose its competitive edge. This could 
lead to a loss of sales, reduced margins, missed 
opportunities for growth and brand dilution.
We maintain a high level of market awareness and 
an understanding of consumer trends and fashion – 
including using a leading trends agency – so we can 
respond to changes in consumer preference. We use 
customer data to develop targeted marketing and 
promotional activity. We continue to focus on 
product design, quality and attention to detail.
After the year end we launched our new web 
platform to enhance our digital sales capability. 
FX RATES
We purchase our products primarily in US dollars 
and euros but generate the largest proportion of 
our sales in sterling, followed by US dollars.
Adverse movements in FX rates could mean higher 
cost prices for products and lower margins and 
profitability.
We maintain a regular and rigorous forecasting 
cycle for purchases and sales. With this, we apply 
our hedging policy under which we may enter 
forward contracts to hedge expected FX risks and 
manage cost variations.
FX rate volatility has increased, 
given countries’ different 
responses to and recovery 
expectations from Covid and 
since the invasion of Ukraine. 
REGULATORY AND POLITICAL CHANGES
Changes to regulation, duties, taxes and related 
reporting requirements increase the cost and 
complexity of doing business globally – for 
example, Brexit and the increased focus on 
sustainability and carbon reporting.
If we fail to comply with regulations, we could 
receive material fines that would affect cash flow 
and profitability.
We maintain a monitoring programme for new rules, 
regulations, taxes and duties that could impact our 
products, packaging, supply chains, people, data, 
other business activities and reporting requirements. 
The monitoring is done by internal subject-matter 
experts and external advisers.

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BRAND, REPUTATION AND MARKET POSITION
Risk and impact
How we seek to mitigate the risk
Movement in the year
BRAND DAMAGE OR DILUTION
The Ted Baker brand is our biggest asset. Any 
action or event that damages the brand with our 
customers could significantly affect shareholder 
value and lead to lower sales.
This could happen through a specific unforeseen 
or mishandled event, or more gradually over time 
through insufficient focus, tracking and stewardship 
of the brand across our channels, partners and 
product assortment.
We have a crisis management protocol in place, 
supported by external advisers, to rapidly 
communicate internally and externally about 
potentially brand-damaging events.
We have a team of internal stakeholders and 
external consultants dedicated to protecting 
Ted Baker’s reputation. We deal with reputational 
issues swiftly and in a considered way.
We carefully consider each new partner we do 
business with. All our existing partners are subject to 
due diligence and ongoing monitoring to make sure 
they remain appropriate for the brand. New product 
extension areas, including through licensed partners, 
are agreed by the Board.
The impact of the global 
pandemic on business 
operations and our supply 
chains, together with more 
geopolitical uncertainty, 
increases the complexity of, 
and inherent risk within, our 
operating environment.
Consumer expectations from 
brands they engage with have 
also increased, so our 
responses to external events 
and underlying social trends 
are increasingly scrutinised.
PRODUCT DESIGN
A revitalised product mix with new product 
categories, combined with a change in focus on 
target audiences, could send mixed messages to 
consumers. This could mean losing loyal core 
customers and failing to engage new customers 
and influencers.
We have in-house design teams for all categories  
to make sure the Ted Baker DNA is reflected in  
new products.
The critical path for product design includes 
prototypes and samples, as well as a ‘sell-in’ 
process to wholesale buyers. This process gives us 
rich feedback on the likely success or failure of new 
product designs. 
As we refresh the Ted Baker 
product range across 
categories to make it more 
contemporary, we increase the 
risk of product-design failures 
within a seasonal range.
STRATEGY 
Failing to deliver an effective strategy could mean 
Ted Baker doesn’t realise its long-term ambitions. 
This could be caused by:
	 Failing to implement the strategy because of 
poor prioritisation or communication
	 Designing and implementing the wrong strategy 
	 Failing to respond or pivot the strategy quickly 
enough if the operating environment changes.
The Group’s Directors and Executive Team regularly 
monitor and assess how well our strategy and 
supporting execution plans are being delivered. 
These plans are designed to successfully 
communicate and deliver the strategy while 
mitigating any risk.
We monitor the external environment to get regular 
insights into and analysis of the market, our 
competitors and our own brand strength among our 
target customers. If this monitoring highlights a 
significant change or trend, we review this at Board 
and Executive Team level to work out if we need to 
adjust or add to our strategy.
DIVERSITY AND INCLUSION
Without a sufficient focus on inclusion across all 
areas and levels of the business, we risk not 
maximising the potential from a truly diverse and 
inclusive team and not being representative of 
either the communities in which we operate or our 
customer base. 
Not addressing diversity and inclusion in an 
authentic and focused way could result in 
adverse employee and customer reaction and 
reputational damage.
The business has engaged a specialist consultancy 
to support us as we build our inclusion strategy. 
We have held listening sessions across the Group 
and are building a clear plan to recognise inclusivity 
as a global business. 
Although the underlying 
importance and risk has not 
changed from previous years, 
our awareness of its importance 
to employees and customers 
has increased.

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RISK REPORT
BRAND, REPUTATION AND MARKET POSITION
Risk and impact
How we seek to mitigate the risk
Movement in the year
CUSTOMER DATA
With a large and growing customer database and 
multiple touch points for our customers, it’s 
imperative that customers trust us with their 
personal data.
An accidental or cybersecurity breach of customer 
data is likely to lead to reputational damage as 
well as significant fines from relevant data 
authorities.
We maintain customer data in a secure data 
environment. All employees involved in customer 
data activities receive training in the requirements – 
for example, in cybersecurity and GDPR.
We only provide customer data to a third-party 
processor where it’s specifically allowed in our data 
policy – and where the third-party has been 
evaluated for their data-security protocols.
You can find more information in the next table under 
Critical business systems failure and cybersecurity.
Cybersecurity attacks continue 
to increase across all networks, 
with a notable step-up from the 
time of the invasion of Ukraine.
SUPPLY CHAIN 
We source product from third-party factories 
across many markets, including China, Turkey, 
India and the EU. If our suppliers fail to comply with 
ethical standards, it could be damaging to our 
brand and reputation.
All product suppliers are required to sign up to our 
Code of Conduct and are regularly audited to make 
sure they are compliant with our ethical standards 
and guidelines.
We added several new 
suppliers in new markets  
during the year as we aimed to 
reduce the risk of concentrating 
our supply chains in a  
single market.
OPERATIONAL 
Risk and impact
How we seek to mitigate the risk
Movement in the year
SIGNIFICANT BUSINESS DISRUPTION
A lack of resilience or business continuity planning 
could mean failing to withstand shocks or not 
adapting during a crisis – for example, failing to 
take more sales online when shops are forced to 
close, or not adapting and communicating 
effectively during Covid-related lockdowns, store 
closures and work from home mandates.
The severe disruption caused by the pandemic 
during the past two years means we have well-
rehearsed crisis management and business 
continuity plans in place for a wide range of 
operational and business disruption scenarios.
Our Board and Executive Team have developed 
agile ways of working to rapidly identify, evaluate 
and respond to significant business disruptions.
Our diversified sales channels across owned and 
partner, physical and digital channels in several 
markets provides us with some inbuilt mitigation. 
We launched a new cloud-
based web platform to increase 
resilience and support digital 
sales in case of more store 
closures.
We continued to reduce our 
fixed cost base and financial 
commitments, such as through 
store leases with shorter terms 
and lower rents.
SUPPLY-CHAIN DISRUPTION 
Supply-chain disruption can mean a delay in 
receiving seasonal product and/or increased 
freight costs. We may need to use higher-cost air 
freight to make sure product is delivered on time.
Significant product delays can lead to late 
deliveries to our retail channels and wholesale 
partners, which could result in higher markdowns. 
Higher freight costs will affect our product margins 
if no action is taken.
We restructured and upskilled our in-house  
global shipping team and established new 
freight-forwarder relationships to provide more 
options and agility in sea-freight bookings and 
freight-cost management. 
We have worked to secure freight bookings in 
advance at committed rates and, where necessary, 
used air freight to make sure key products are 
received on time.
We’ve seen continued high 
sea-freight costs and shipping 
delays because of Covid and 
geopolitical upheavals. This has 
led to HGV-driver shortages 
and increased costs to inbound 
land freight.
   CONTINUED

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OPERATIONAL 
Risk and impact
How we seek to mitigate the risk
Movement in the year
CRITICAL BUSINESS SYSTEMS FAILURE 
AND CYBERSECURITY 
The loss of a critical business system for an 
extended period through general failure or a 
cyberattack could prevent us from delivering sales 
through our retail channels or prevent our 
employees from being able to undertake key 
activities to operate our business and safeguard 
our assets.
Development and implementation of new systems 
and interfaces can result in increased risk.
The Audit & Risk Committee periodically reviews 
cyber risk as a specific topic and tracks how our 
agreed improvement actions are progressing.
During the year we introduced a new security 
manager role and adopted new security measures. 
We have mandatory training modules for all 
employees and regularly test our cyber defences at 
the network, system and individual level.
The Group also has a clear and robust approach to 
change management, with project managers to 
oversee major projects with key business 
stakeholders. 
We have a steering committee – which includes 
senior team members across IT, legal and 
procurement, and external professional advisers as 
required – to review major IT projects.
As the frequency of attempted 
cyberattacks has increased 
across the internet, so we have 
continued to invest in and 
develop our cyber defences. 
NEW SUPPLIERS 
A failure to adequately evaluate suppliers, set up 
suitable commercial contracts or establish supplier 
management protocols (including ongoing 
monitoring) could leave Ted Baker exposed to 
supplier failure, an inability to source goods, 
product quality issues and/or reputational risks. 
These could manifest as missed sales opportunities, 
excess stock and adverse margin, profitability and 
cash effects.
We have rigorous supplier evaluation processes 
and have reduced the number of suppliers  
we work with globally, concentrating on our 
strongest partnerships.
All the product we receive from new suppliers is 
subject to quality-control checks.
TALENT MANAGEMENT
Failing to attract, motivate and retain great talent 
could mean we can’t achieve our strategic goals 
because we lack the innovation, capabilities and 
diversity to deliver our strategy and respond to 
customer and market needs.
Failing to attract new team members with the  
right capabilities or to be competitive in the market 
(salaries, benefits and flexible working) could  
also make it harder for us to deliver our 
transformation strategy.
Each year the Remuneration Committee reviews our 
people strategy and performance metrics, including 
employee retention, diversity and inclusion, and 
reward benchmarking. 
An annual benchmarking review makes sure we 
offer competitive remuneration and total reward 
packages. We also use long-term share-based 
incentive schemes to retain key talent.
We drive employee engagement through our 
culture, values and working environment, and 
measure this with an annual survey. Specific action 
plans are developed for any areas of improvement 
identified in the survey.
Succession plans are in place and have been 
reviewed during this reporting period.
The Group has put policies and procedures in place 
to detect and deal with any issues our people raise. 
This includes an independent helpline.
  CONTINUED

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RISK REPORT
FINANCIAL, LEGAL AND REGULATORY
Risk and impact
How we seek to mitigate the risk
Movement in the year
FINANCIAL COMMITMENTS AND 
CAPITAL EXPENDITURE
Poor management of our financial commitments, 
including longer-term liabilities and capital 
expenditure, could mean we’re not as flexible or 
responsive in adapting to external market challenges 
like Covid restrictions, supply chain disruption and 
cost inflation, or to specific changes affecting the 
retail sector.
The Board approved a ‘capital-light’ growth strategy, 
growing our brand presence and sales through 
third-party partners and reducing our capital investment. 
To help deliver against this strategy and give us control, 
we have an Investment Committee that reviews and 
approves all capital expenditure and longer-term 
financial commitments, including new or renewing 
leases and partnerships. 
Store leases make up a significant proportion of our 
longer-term liabilities. We have a programme to reduce 
store lease commitments through shorter leases and 
reduced and turnover-only rents. We will only enter into 
a new lease or renew an existing one if it meets our 
financial return and pay-back criteria.
We make sure that appropriate depreciation and 
amortisation periods are used to reduce the risk of 
unexpected (non-cash) write-offs, and we do asset 
impairment reviews twice a year.
We have made good 
progress on our store 
lease programme, 
reducing lease 
commitments and 
increasing lease flexibility.
FINANCIAL BORROWINGS, LIQUIDITY 
AND CREDIT RISK
We rely on financing from banks and/or capital 
markets to fund working capital and business 
operations over the short and medium term.
We are exposed to credit risk and financial loss 
through non-payment from our wholesale customers.
Ted Baker has a central treasury function that oversees 
liquidity, FX, financing costs and lender relationships. 
We maintain regular and active contact with our 
lending banks.
Short-term and long-term cash flow and liquidity 
forecasts are updated on a regular basis and made 
available to the Board. Two members of the Board, 
including the Chief Financial Officer, review and 
approve the short-term cash flow forecast each month. 
Debtor balances are reviewed each month too, and 
any past due balances are followed up. We establish 
and maintain credit limits for all trade customers.
In May 2021 we extended 
our revolving credit facility 
to November 2023 and 
amended the covenants.
This was further amended 
in April 2022, to provide 
sufficient headroom for  
the severe but plausible 
projections as outlined  
in the going concern 
assessment.

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FINANCIAL, LEGAL AND REGULATORY
Risk and impact
How we seek to mitigate the risk
Movement in the year
INVENTORY LEVELS 
Inventory purchase commitments are made several 
months before the finished products arrive at our own 
and third-party distribution centres and stores for sale 
to end customers. 
Inaccurate forecasting, lack of relevance to customers 
or other market conditions could leave us with 
excessive stock that we’d have to discount or write 
off. This would impact our profitability and cash flow.
Poor inventory controls, and complexity in accounting 
for duty and freight and other related costs of goods, 
could result in a write off that damages profitability 
and asset values.
We use data to forecast demand on a rigorous and 
regularly updated cycle. This allows us to order the right 
amount of stock. Budgets to buy inventory are signed off 
at Executive level each season.
We hold weekly and monthly trading review meetings 
to look at sales and stock levels at a granular level. This 
means we can take swift action if we’re selling less of 
some products than expected and so minimise the 
amount we might have to discount. 
We do regular stock counts across our stock-holding 
locations and apply an inventory-obsolescence policy 
to older items.
CONTROL ENVIRONMENT
Insufficient or inadequate checks, controls and 
processes could result in limited financial oversight, 
leading to errors, misstatement or fraud. 
A weak control environment could lead to poor 
business decisions or decisions made by team 
members who do not have adequate insight or 
authority – for example, changing supplier or 
customer payment terms, or making decisions around 
the stock we hold or need to buy. 
A weak control environment could also make it 
harder to forecast revenues and profits and lead 
to inaccurate accounting.
During the second half of the year we established an 
Internal Audit team. The team is developing a plan to 
review and report on the priority control areas for the 
Audit & Risk Committee.
  CONTINUED

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GOING CONCERN AND VIABILITY DISCLOSURE – FY22 
BACKGROUND AND CONTEXT
The retail sector globally has been through 
a period of unprecedented challenge over 
recent years. Prior to the global pandemic the 
sector was experiencing an underlying shift in 
consumer behaviour with more purchases being 
made online and a reduction in footfall in many 
physical store locations. The global pandemic 
resulted in an extended period of extreme stress 
for many consumer and retail businesses with 
enforced store closures, supply chain disruption 
and high volatility in traditional demand patterns. 
With the successful roll-out of vaccination 
programmes worldwide and restrictions being 
eased or fully removed, there are signs that 
consumers are starting to revert to pre-pandemic 
behaviours of travel, work, socialising and 
shopping – albeit that footfall levels remain 
below pre-pandemic levels in many traditional 
shopping locations. The knock-on effects of the 
global pandemic continue to be felt with 
continued disruption to supply chains, input price 
inflation pressures and the consumer facing rising 
increasing inflation resulting in a higher ‘cost of 
living’. These factors, that were already creating 
uncertainty and forecasting challenges, have 
been exacerbated by the invasion of Ukraine 
in early 2022. 
Considering the above, the focus on businesses 
ability to continue to trade whilst meeting their 
financial commitments over future periods is 
understandably high.
Given this context, the Directors have undertaken 
a comprehensive assessment to consider the 
going concern and longer-term viability of the 
Group and Company. In making their 
assessment the Directors have considered 
the following:
	 Brand and trading model – Ted Baker is a 
global lifestyle brand with a large and loyal 
customer base. Brand awareness and brand 
strength remains at high levels in the Group’s 
priority markets of UK, North America, 
Germany and the Middle East. The Group 
operates across diversified channels 
including its own stores and tedbaker.com 
website; franchise stores; third-party 
concession stores and online platforms and 
via wholesale partners. The Group also has 
an important product licensing business 
reflecting the potential for the Ted Baker 
brand globally. These areas are detailed 
more fully in the Strategic Review
	 Current trading performance and 
financial position – as detailed within this 
Annual Report
	 Financial commitments – including capital 
commitments, lease commitments, stock 
purchases and other non-variable/
non-discretionary costs. The Directors note 
the relatively short store lease commitments 
– less than three years on average, and the 
progress made on renewing leases on 
favourable terms
	 Committed borrowing facilities – as detailed 
further below
	 Sources of liquidity – including permanent 
and temporary measures to improve the 
liquidity position of the Group. These 
measures are not included in the Base Case 
or Downside Case forecasts noted below.
The Directors note that the Group has made 
good progress in the second year of its 
three-year transformation plan, reducing fixed 
costs in the retail channel and head office and 
reducing the capital intensity of the Group. 
Furthermore, the Directors note that the Group 
has recently launched its new digital platform 
following investment made over the 18 months 
preceding the going concern period.
INTRODUCTION 
The consolidated financial statements have been 
prepared on a going concern basis. The 
Directors have prepared a going concern 
assessment covering the 12-month period from 
the date of signing these financial statements, 
which demonstrates that the Group can operate 
within its existing facilities and can meet its 
financial covenant tests during this period. 
The Directors’ assessment considers the 
principal risks facing the business and an 
evaluation of financial forecasts prepared by 
management. Two primary financial forecasts 
have been evaluated:
	 Base Case – reflects a detailed three-year 
period to January 2025, incorporating the 
Board approved budget for the current 
financial year (FY23)
	 Downside Case – based on ‘severe but 
plausible’ assumptions for the level of sales, 
gross margins, operating costs and cash 
generation prospects of the Group over the 
same period. 
The Group’s going concern assessment has 
been based on the 12-month financial forecast 
derived from these longer-term forecasts.
The Group holds an £80 million Revolving 
Credit Facility (RCF) maturing in November 
2023. At year end, the RCF had been drawn 
down £8.0 million and the Group had a net 
cash position of £3.1 million. On 22 April 2022, 
the Group agreed with its lenders to adjust the 
covenant tests over the remaining life of the 
facility to provide more headroom for the Group 
given the prolonged disruption of Covid and the 
impact of the Omicron variant on the Group’s 
trading in the final weeks of the last financial 
year. The RCF facility size remains the same, with 
financial covenants reset to levels that reflect the 
levels of disruption modelled within the 
Downside case. 

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In forming their assessment on going concern the 
Directors have considered the Group’s ability to 
meet its covenant tests and operate within the 
liquidity headroom provided by the RCF under 
the Downside Case forecast. The Directors 
believe that, with due consideration to the 
forecasts, the underlying strength and appeal of 
the Ted Baker brand alongside the positive and 
supportive relationship that the Group has had 
with its lender banks, the Group will be able 
to agree an extension of its borrowing facilities 
at an appropriate level and terms prior to the 
maturity of the current facility in November 2023.
BASE CASE
The Base Case forecast is centred on an 
assumption of progressive recovery from the 
impact of Covid on our own and third-party 
physical retail channels, and on strong growth in 
our own eCommerce sales in the second half of 
the year following the launch of our new digital 
platform in the first quarter and reflecting the 
subdued performance of our eCommerce 
sales in equivalent periods of the prior year. 
A reduction in the Group’s fixed cost base is 
incorporated based on efficiencies delivered 
through the transformation plan. The Base Case 
assumes that no further lockdowns, social or 
travel restrictions are implemented over the 
going concern period. 
Significant assumptions within the Base Case are:
	 Store sales recover to 80-85% of pre-
pandemic levels, with the removal of social 
and travel restrictions and a return to city 
centre shopping locations. A full year of 
physical store operations is assumed, with no 
enforced closures. Store sales are forecast at 
an individual store level reflecting the country, 
type of location and performance trends 
when restrictions were eased in the prior year
	 eCommerce sales are forecast with strong 
growth in the second half of the year driven 
by i) an increase in sales through 3rd party 
concession channels where we have 
increased the product range and availability 
on key partner platforms and, ii) increased 
sales on tedbaker.com, following the launch 
of our new platform and reflecting the 
weaker comparable period.
	 Wholesale sales are forecast to increase at 
low double digits levels but remain at less 
than 80% of pre-pandemic levels. Although 
our wholesale partners are subject to the 
same footfall recovery assumptions as for our 
own retail stores and concessions, we have 
applied a more conservative recovery 
assumption due to the globally diverse nature 
of our wholesale partners.
	 Product licence income is projected to 
recover in line with the growth of physical 
retail channels, as retail footfall returns and 
travel restrictions are eased
	 Operating costs include variable costs (such 
as distribution costs and digital marketing) 
that are based on contracted or expected 
market rates and the sales forecast by 
channel. Fixed costs (such as payroll and 
rent) are modelled with an inflationary 
increase and include the benefits delivered 
from the Group’s transformation programme, 
such as a reduction of approximately 
£30 million in the Group’s payroll cost, 
relative to the pre-pandemic year. Store 
lease costs include agreed rent reductions 
plus reductions assessed as having a high 
probability of being delivered in the 
financial year.
The Base Case scenario provides material 
liquidity and covenant headroom throughout the 
going concern period of assessment. 
DOWNSIDE CASE – “SEVERE 
BUT PLAUSIBLE” 
The Downside Case forecast is predicated on 
a very challenging trading environment, with 
significant reductions to the sales growth rate 
assumptions used in the Base Case to reflect 
a more prolonged recovery post-pandemic, 
lower growth in eCommerce sales and a more 
subdued consumer retail spending environment 
given the potential impact of the increased cost 
of living as well as uncertainty arising from the 
invasion of Ukraine. An increased level of cost 
inflation has been assumed relative to the 
Base Case. 
The Downside Case scenario reflects the 
following assumptions compared to the 
Base Case:
	 Lower store sales growth rates to reflect 
a slower than anticipated post-pandemic 
recovery. This includes a slower return to city 
centre shopping locations and international 
travel, combined with a more subdued 
consumer retail spending environment.  
Store sales in the downside case only 
recover to approximately 65-70% of 
pre-pandemic levels
	 Significantly lower growth in eCommerce 
sales, reflecting an extended period of 
disruption following the launch of the Group’s 
new digital sales platform as well as the 
macro-economic factors noted above – 
in the Downside Case the Group’s 
tedbaker.com eCommerce sales are 2.5% 
higher than FY22 and 11% higher than FY20, 
the pre-pandemic year
	 Wholesale sales and licence income 
growth rates reduced to reflect the same 
macro-economic factors as our own retail 
sales channels
	 Gross margin rate reduced by approximately 
50 bps to reflect impact of further supply 
chain disruption and inflationary pressure 
on input prices
	 Fixed cost inflation increased by 200 basis 
points, to reflect greater than forecast 
inflationary pressures
	 Variable costs reduce in line with reduced 
sales to partly offset the impact of the 
reduced sales growth

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The Group has adequate liquidity and covenant 
headroom throughout the going concern period 
under the Downside Case scenario. At the 
lowest point – the covenant test at the end of 
Q3 FY23 – the Group has EBITDA headroom 
of £5 million.
REVERSE STRESS TEST
In addition to the scenarios described above, the 
Directors have performed a Reverse Stress Test, 
applying further reductions to eCommerce sales 
and a higher rate of cost inflation – with an 
addition to certain areas of the Group’s cost 
base relative to the Downside Case to quantify 
the level of sales decline and cost increases that 
can be absorbed until financial covenants 
are breached. 
The Reverse Stress Test scenario only considers 
cost savings from directly attributable variable 
costs associated with the reduction in sales. No 
other cost savings are assumed to be delivered. 
The Directors note however that the Group was 
able to make significant cost savings with short 
leads times in response to the initial lockdowns 
at the start of the global pandemic.
Under the Reverse Stress Test scenario, Group 
revenues for the going concern period are 
£446 million, 2% above the financial year ended 
29 January 2022, a period that was impacted 
by significant Covid disruption with extended 
store lockdowns, travel restrictions, work from 
home guidance and the Omicron variant. 
The Reverse Stress Test scenario results in the 
Group’s level of EBITDA breaching the covenant 
test in Q1 FY24. Liquidity under the facility is 
adequate, even under the Reverse Stress Test. 
The Directors consider that the likelihood of the 
scenario envisaged under the Reverse Stress Test 
arising is low and, that in the event it did arise, 
the Group has demonstrated its ability to deliver 
cost savings when facing such extreme situations 
as envisaged under the Reverse Stress Test.
MITIGATING ACTIONS
If performance deviates materially from the Base 
Case and is trending towards or worse than the 
Downside Case there are several actions that 
the Group could undertake to mitigate the 
liquidity and profit impact. These include: 
	 Cost savings initiatives with a focus on areas 
of discretionary spend such as marketing, 
travel, and certain professional fees. These 
cost savings are not included within the 
existing forecasts 
	 Reduction in stock intake of new season stock 
to reflect the lower sales projections
	 Reduction in project and capital expenditure 
– noting that the Group has recently 
launched its new digital platform so such 
a reduction in capital expenditures for 
a period of time would not adversely 
impact our enhanced digital sales and 
customer proposition.
SUMMARY – GOING CONCERN
Having considered the forecasts noted above, 
the mitigating actions available to management, 
recent trading performance and having regard 
to the macro-economic risks and uncertainties to 
which the Group is exposed, the Directors have 
a reasonable expectation that the Group and 
the Company has adequate resources to 
continue operating for the foreseeable future, 
and to operate within its borrowing facilities 
and covenants for a period of at least 12 months 
from the date of these financial statements. 
Accordingly, the financial statements have been 
prepared on the going concern basis.
VIABILITY STATEMENT
The Directors have considered the Group’s 
prospects and viability over a three-year period 
to 25 January 2025. This three-year period is 
considered appropriate as this is the Group’s 
longer term strategic planning period. 
As set out above, the Directors have produced 
and reviewed forecasts which consider a Base 
Case and a Downside case that reflects severe 
but plausible assumptions 
Under the Base and Downside case scenarios, 
the Group will remain within its available 
committed borrowing facilities and in 
compliance with covenants throughout the term 
of the Revolving Credit Facility maturing in 
November 2023. The viability and prospects of 
the Group are dependent on the ability to renew 
existing debt facilities or execute alternative 
forms of financing arrangements. The Directors 
believe that the Group’s ability to refinance the 
facility in advance of maturity is strong, given the 
forecasts. The Directors expect that at renewal, 
the facility will reduce in size, and covenants will 
revert to levels that reflect a pre-pandemic level 
of trade, that will be met under both the Base 
Case and Downside Case scenarios modelled 
within the three-year plan. 
Based on this assessment, the Directors have 
a reasonable expectation that the Group will 
continue in operation and meet all its liabilities 
as they fall due during the period up to 
25 January 2025.
The Board approved the Strategic report 
on pages 1-70 of this Annual Report on 
26 May 2022.
By order of the Board
 
Rishi Sharma
Group General Counsel & Company Secretary 
26 May 2022 
Going Concern and Viability Disclosure – FY22 

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72	
Board of Directors
74	
Executive Team
76	
Interim Chair’s introduction to governance
78	
The Board’s year
81	
Stakeholder engagement s172 compliance
84	
Audit & Risk Committee Report
88	
Nominations Committee Report
92	
Compliance with the Code
96	
Remuneration Committee Report
99	
Directors’ Remuneration Policy in summary
101	 Annual report on remuneration
111	 Directors’ Report
114	 Statement of Directors’ responsibilities
GOV
OVERNANCE 
REPORT

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BOARD OF DIRECTORS
Jon Kempster  
Independent Non-Executive Director 
Nationality British
Appointment Appointed to the Board 
on 17 December 2019.
Skills and experience
Jon’s career has included CFO board 
positions at Delta Plc, Fii Group Plc, 
Linden Plc, Low & Bonar Plc, Frasers 
Group Plc, Utilitywise plc and 
Wincanton plc. He qualified 
as a chartered accountant with 
Price Waterhouse in 1990 and has 
a BA (Hons) in business studies from 
the University of Liverpool. Jon brings 
his broad experience and financial 
background to the work of the Board 
and to his role as Chair of the Audit & 
Risk Committee.
External appointments
Jon is a NED and Chair of the Audit 
& Risk Committee at Redcentric plc, 
Bonhill Group plc and Serinus Energy 
plc, and a trustee of the Delta plc 
pension scheme. Jon is also a NED 
of FireAngel Safety Technology Group 
plc and advises other private groups 
on an ad hoc basis.
Committee membership
A 	 N 	 R
Helena Feltham  
Interim Chair 
Senior Independent Non-Executive 
Director
Nationality British
Appointment Appointed to the Board 
on 1 May 2019, as Senior Independent 
Director on 17 December 2019 and as 
Interim Chair on 6 December 2021.
Skills and experience
Helena has more than 30 years’ 
experience in retail and human capital 
leadership. She was formerly People 
Director at B&Q and, before that, 
Human Resources Director at Marks & 
Spencer, Woolworths South Africa and 
Jack Wills. She also spent several years 
working in executive search with Odgers 
Berndtson, covering senior appointments 
across the public and private sectors. 
Helena has served as a Non-Executive 
Director (NED) in the NHS, as an 
independent director for the Assembly 
of Wales and as a justice of the peace.
External appointments
Helena is a NED and trustee for the 
Retail Trust, where she chairs the 
Wellbeing Committee. She is also a 
director and advisor at Dogwoof, a film 
production and distribution company. 
She’s also a NED at Redcentric plc.
Committee membership
A 	 D 	 N 	 R
Designated NED for workforce 
engagement.
Rachel Osborne  
Chief Executive Officer
Nationality British
Appointment Joined Ted Baker as 
Chief Financial Officer on 11 November 
2019, and appointed Acting Chief 
Executive Officer on 10 December 2019 
and Chief Executive Officer on 
30 March 2020.
Skills and experience
Rachel qualified as a chartered 
accountant at KPMG and has more 
than 20 years’ brand and retail sector 
experience. Rachel joined Ted Baker 
from Debenhams Retail Limited, where 
she was Chief Financial Officer (CFO). 
Rachel has broad experience of 
consumer-facing brands from her 
previous roles as CFO at Domino’s Pizza 
Group plc, Finance Director of Group 
Enterprise at Vodafone, and Finance and 
Strategy Director at John Lewis. She has 
also held senior positions with Sodexo, 
Kingfisher and PepsiCo.
External appointments
N/A
Committee membership
D
Andrew Jennings OBE 
Independent Non-Executive Director
Nationality British
Appointment Appointed to the Board 
1 February 2014.
Skills and experience
Andrew has invaluable experience in 
international retail, having spent more 
than 45 years at some of the world’s 
most respected high-end specialty 
and department stores. Prior to joining 
Ted Baker, Andrew has held many 
prestigious leadership roles including; 
CEO of Karstadt, Germany, Group MD 
of Woolworths, SA, President of Saks 
Fifth Avenue, USA, CEO of House of 
Fraser, (UK) Deputy Chairman of Brown 
Thomas, Ireland and General Manager 
of Harrods, London. Andrew is also an 
advisor in private equity and to start-ups.
External appointments
Andrew is Chair of the Prince’s Trust 
Retail, Leisure and Hospitality Board. 
He is also Chair of Boschendal SA, 
a board member of Alpha SA and 
Chair of 42 Acres Retreat and Farm. 
Committee membership
A 	 N 	 R
Our Directors and Non-Executive Directors bring a depth and breadth of 
experience and expertise that is successfully driving Ted Baker forward. 
Their constructive and supportive approach is a key part of the progress 
we have made with our transformation. 
Meet the Board

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Fumbi Chima  
Independent Non-Executive Director 
Nationality British
Appointment Appointed to the Board 
on 4 August 2021.
Skills and experience
Fumbi brings valuable experience 
implementing digital transformation 
strategies in high-growth environments 
and across a range of industries. 
She has served in technology roles at 
adidas, Fox Network Group, Burberry, 
Walmart and American Express. 
She has a BA in politics and philosophy 
from the University of Hull and studied 
executive management at Harvard 
Business School.
External appointments
Fumbi is Executive Vice-President and 
Chief Information Officer at BECU, 
the US-based credit union. She also 
serves as a NED of Whitbread plc.
Committee membership
N/A
Meg Lustman
Independent Non-Executive Director 
Nationality British
Appointment Appointed to the 
Board on 4 August 2021.
Skills and experience
Meg has worked in fashion for over 
30 years and her experience spans 
the size and growth spectrum where 
she has helped businesses grow 
profitably and sustainably. Meg led 
the turnaround and growth of many 
well-known British brands, most 
recently as CEO of Hobbs. Meg also 
worked at John Lewis and spent more 
than a decade with Mosaic/Aurora 
Fashions, parent of Oasis, Warehouse, 
Karen Millen, Coast and Whistles.
External appointments
Meg is Vice Chair of Glasgow 
Caledonian University.
Committee membership
N/A
Colin La Fontaine Jackson 
Non-Executive Director
Nationality British
Appointment Appointed to the Board 
1 September 2020.
Skills and experience
Colin brings strong corporate finance 
and legal experience to the Board, 
having spent more than 25 years 
advising clients across a range of 
industries. Before founding boutique 
corporate finance firm Hopton Advisers 
in 2014, Colin worked at Quayle 
Munro, ING Barings and Charterhouse 
Securities. He qualified as a solicitor 
with Clifford Chance.
External appointments
Colin is a partner at Hopton Advisers LLP. 
He is also a NED of Ivory Worldwide 
(Holdings) Limited and MAIA 
Technology Limited.
Committee membership
None
David Wolffe  
Chief Financial Officer
Nationality British
Appointment Joined as interim 
CFO on 2 January 2020 and 
appointed CFO on 18 May 2020 
and left 7 March 2022.
Skills and experience
David has more than 20 years’ 
experience in finance roles for public 
and private businesses, including 
as Group CFO at HMV Group Plc. 
He has held senior financial and 
executive positions at leading global 
consumer and media businesses, 
including as Finance Director of ITV 
Studios, CFO at AOL Europe, and 
Finance Director at BBC Magazines 
and Consumer Publishing. From 2018 
until joining Ted Baker, David was Interim 
CFO in a series of private-equity-backed 
retail and technology businesses.
External appointments
N/A
Committee membership
D
D
A
Disclosure Committee
Audit & Risk Committee
R
C
Remuneration Committee
Chair
N
Nominations Committee
Other Directors during the year
John Barton Chair
John served as our Chair during the year until his untimely death in December 2021.
Appointments after year end
Marc Dench Chief Financial Officer
Marc was appointed in March 2022.

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EXECUTIVE TEAM
Rachel Osborne
Chief Executive Officer
Appointment March 2020
Skills and experience
Rachel qualified as a chartered accountant 
at KPMG and has more than 20 years’ brand 
and retail sector experience. Rachel joined 
Ted Baker from Debenhams Retail Limited, 
where she was Chief Financial Officer (CFO). 
Rachel has broad experience of consumer-
facing brands from her previous roles as CFO 
at Domino’s Pizza Group plc, Finance Director 
of Group Enterprise at Vodafone, and Finance 
and Strategy Director at John Lewis. She has 
also held senior positions with Sodexo, 
Kingfisher and PepsiCo.
Marc Dench
Chief Financial Officer
Appointment March 2022
Skills and experience
Marc is an experienced retail and brand leader 
with significant experience in international, 
multichannel data-led businesses. Six years 
as CFO at Joules Group plc saw Marc lead 
the company through IPO and its subsequent 
international growth and digital transformation. 
Prior experience includes roles as CFO of 
Global Brands & International Retail at Alliance 
Boots (WBA), and Corporate Development 
Director UK at Experian plc. Marc is a qualified 
ACA (Arthur Andersen) and has an MBA from 
Sauder School of Business, Vancouver.
Skills and experience
With their skills and extensive experience developed at Ted Baker 
and other leading brands, our Executive Team is well placed to steer 
the business and overcome new challenges.
Jason Beckley
Chief Customer, Marketing and  
Digital Officer
Appointment January 2022
Skills and experience
Jason joined Ted Baker in January 2022 from 
his role as Interim Chief Marketing Officer 
at Esprit. There he was responsible for brand, 
marketing and customers, and for leading 
Esprit’s consumer engagement across all 
channels. Jason has worked with some of the 
world’s most recognisable brands in sports, 
fashion and luxury goods including YSL, Nike, 
Ralph Lauren, Dunhill, Puma, Clarks and 
Alexander McQueen. 
Peter Collyer
Chief People Officer 
Appointment January 2020
Skills and experience
Peter’s remit includes everything related to our 
people and culture. Our Ethics and Sustainability 
team also reports to him. His career spans 
30 years in human resources, including 25 years 
in retail, hospitality, leisure, investment banking 
and consumer products. He has held the roles 
of People Experience Director at ASOS.COM, 
SVP Global HR at Claire’s Inc., VP HR Retail & 
Licensing at The Walt Disney Company Ltd, 
Director People & OD at Oasis Stores Plc 
and was a Senior HR Executive at Yamaichi 
International. He began his career as an 
apprentice chef and he gained broad 
experience working in hospitality for ten years. 
He is an accredited coach and a Chartered 
Fellow of CIPD.
Helen Costello
Group Commercial and Business 
Development Director
Appointment December 2020
Skills and experience
Helen is responsible for wholesale, retail, 
territory franchise and joint ventures outside 
North America as well as overall product 
licensing. She has held key commercial and 
executive appointments at several high-profile 
global fashion brands including, most recently, 
as Managing Director International at rag & 
bone and, previously, as Wholesale and 
Franchise Director at Bottega Veneta and 
General Manager of Prorsum at Burberry.
Anthony Cuthbertson
Global Creative Director
Appointment November 2020
Skills and experience
Anthony has more than 20 years’ creative 
experience in the fashion industry, developed 
from his roles as Global Creative Director and 
Design Director at Topshop/Topman, Roberto 
Cavalli, Sass & Bide, Joseph, René Lezard, 
Ralph Lauren, Burlington and DAKS. He has 
also consulted for Mulberry, Victoria Beckham, 
Donna Karen, Amanda Wakeley, Moncler 
and Max Mara.

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Tikki Godley
Group Trading Director 
Appointment May 2005
Skills and experience
Having worked as a denim merchandiser 
at Diesel, Tikki joined Ted Baker as a junior 
merchandiser in 2005 and worked up through 
the Group to become Trading Director in 2014. 
With more than 20 years’ experience in 
merchandising, she has been responsible for our 
Buying and Production departments since 2020. 
Ari Hoffman
CEO – North America
Appointment December 2019
Skills and experience
Ari has spent his decades-long career in retail 
and fashion, and is responsible for Ted Baker’s 
North America market. Before joining Ted Baker, 
he led and managed the Americas business for 
respected international brands, including as 
CEO of Scotch & Soda, CEO of Gant, President 
of Yves Saint Laurent and President of Lacoste.
Rishi Sharma
Group General Counsel and 
Company Secretary 
Appointment December 2021
Skills and experience
Rishi is responsible for our governance and how 
we manage risk, and for supporting the Board 
and our executive team on commercial strategy. 
He started his career as a corporate lawyer 
at Freshfields Bruckhaus Deringer and 
continued at Skadden, specialising in mergers 
and acquisitions. He has extensive in-house 
experience, including at InterContinental Hotels 
Group plc and Purplebricks Group plc.
Leon Shepherd
Chief Information Officer
Appointment November 2017
Skills and experience
Leon is accountable for technology strategy 
and delivery, and leads the overall business 
transformation programme at Ted Baker. His 
extensive experience is drawn from his senior 
leadership roles at several large-scale global 
organisations, including Marks & Spencer, 
Fat Face and Vodafone. He is a strong 
advocate of technology innovation, especially 
in cloud technology, AI and cybersecurity.

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INTERIM CHAIR’S INTRODUCTION TO GOVERNANCE
Building reassurance through 
good governance
Over the last two years, good governance has been particularly 
important to the roll out of our transformation plan. In last year’s 
Annual Report, our late Chair, John Barton, set out his views on 
the importance of good governance. These principles were our 
guiding light through the last year, and ones we will continue 
to follow in the years to come.
The key principle John highlighted in his review 
last year was the idea of ‘doing the right thing’. 
This means going beyond a mere box-ticking 
exercise of implementing ever-evolving 
regulations and legal standards. We aim to 
go deeper and ensure these important elements 
are embedded in the way we run our business 
day-to-day. We’ve seen this idea in action 
over the last 12 months, at every level, from 
the retail team to the Board. People are looking 
for brands they can believe in, and brands must 
earn that trust. The solid foundation of good 
governance we have in place will build 
a high level of reassurance about the way 
Ted Baker does business to all our stakeholders. 
It helps grow trust and creates long-term value 
for everyone involved – particularly our 
shareholders, our people and our customers. 
The Board’s broad experience and deep 
expertise has proved invaluable over the last 
12 months as the business has ridden the ups 
and downs of the pandemic. Consistency has 
been particularly valuable in an uncertain year, 
and we have enjoyed the ongoing support 
and insights of long-standing Non-Executive 
Directors (NEDs) Andrew Jennings and Jon 
Kempster, who chair the Remuneration and Audit 
& Risk Committees respectively. We will be sorry 
to lose Andrew’s vast retail experience when he 
retires at the 2022 AGM in July. 
It is important to bring in new ideas and different 
perspectives when a business is in transformation. 
So we were delighted to welcome two new 
NEDs to the Board last year. Fumbi Chima’s 
experience in digital transformation across sports 
apparel, TV networks and finance, amongst other 
sectors, will be invaluable as we enhance the 
digital side of the business. Meg Lustman’s long 
involvement in retail at the highest level, most 
recently as CEO of Hobbs, adds a unique 
perspective on our approach to transforming the 
Ted Baker brand. As well as bringing in valuable 
new skills and experience, I am delighted to 
report this has also allowed us to balance the 
Board with an equal number of male and 
female Directors.
“It is important 
to bring in new 
ideas and different 
perspectives when 
a business is in 
transformation.”
	
Helena Feltham
	
Interim Chair

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The tone of the Board’s approach continues 
to be very collegiate, creating an open and 
supportive environment that makes for objective 
and considered decisions. We have worked 
closely with the Executive Team, continuing the 
well-balanced approach of challenge and 
support advocated by John. Every decision 
goes through robust questioning and 
benchmarking against the interests of everyone 
involved in the business – from customers and 
suppliers to our team members, shareholders 
and our wider communities. This positive and 
constructive approach has helped keep up the 
momentum of the transformation plan as it moves 
into its third year. 
Employee engagement has been high on the 
Board’s agenda. It has also been a big part of 
my involvement over the year, supported by our 
Chief People Officer, Peter Collyer. Last year, 
we continued to strengthen the trust between 
the Board, the Executive Team and the wider 
Ted Baker team which is at the heart of good 
governance, because it enables openness and 
challenge. I am delighted that Meg Lustman has 
agreed to take over the role of designated NED 
for workforce engagement from me, and we 
look forward to seeing more positive progress 
with her input over the coming year.
The Executive Team also recognised the 
importance of employee engagement with 
the launch of the first Ted Baker employee 
engagement survey. This saw very high response 
levels from across the business and the team is 
already taking steps to address the key findings. 
The independent Fresh Eyes employee listening 
groups have stepped up and come into their 
own. A number of their members joined us at 
a Board meeting in November and shared their 
insights and perspective on the business from 
the team’s viewpoint. 
The ongoing challenges of the pandemic have 
placed heavier-than-usual demands on the time 
of our NEDs. Although the world seems to be 
starting to move on from the threat of Covid, 
there are clearly many other challenges that 
will affect global and local economies over the 
coming year. Despite online meetings now being 
the new normal, we will continue our return to 
face-to-face Board meetings. These meetings 
are very productive and have helped cement 
strong relationships on the Board as well as 
moving the transformation plan forward.
As always, none of this would be possible 
without the continuing dedication and 
commitment of the Board, the Executive Team 
and everyone in the Ted Baker team. Thank you 
for all your support and hard work. I look forward 
to seeing more progress over as we build on the 
achievements of the last financial year. 
Helena Feltham
Interim Chair

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78
A fresh perspective
We had another busy and productive year at Ted Baker, introducing two 
new Non-Executive Directors (NEDs) to the business, searching for a new 
Board Chair, managing the Company’s ongoing response to Covid and 
establishing an employee voice forum. Here we’ll take a closer look at 
some of the key issues the Board considered – particularly communication 
between the Board and our people, and our response to the challenges 
of this year.
OUR RESPONSE TO COVID 
Like everyone everywhere, we look forward 
to the day when Covid is behind us. Until then 
we continue to oversee how the Company is 
responding to the challenges Covid poses to 
how we live and work, and to make sure we’re 
looking after our people, our customers and our 
business. Jon Kempster, Chair of the Audit & Risk 
Committee, said of the Board’s approach: 
“We tried to get things working for the team – 
you could see our business knitting together well.”
The pandemic has undoubtedly accelerated 
business trends that have been emerging in 
the past few years: take the move online and 
our customers’ growing interest in experiences 
over tangible goods as examples. That’s why 
we’ve continued to invest in our online presence, 
so that our customers can browse and make 
purchases easily. That’s also why we’ve continued 
to support our in-store teams to give customers 
the best possible experience the moment they 
step through our doors. We pride ourselves 
on maintaining high standards, and not from 
a distance – our NEDs like to wander around 
our stores anonymously. 
This attention to detail starts at the Board and 
can be seen throughout the business, in all our 
employees. We’ve maintained close contact 
with our people in the past year, with monthly 
online town hall meetings and one-to-ones 
where possible – because there’s no substitute 
for face-to-face interaction. 
When it comes to working from home and 
returning to the office, Interim Chair Helena 
Feltham highlights how, as a Board, we aspire 
to be transparent: “we communicate really well 
about the why, not just the what”, so that our 
employees have the information they need 
to feel in control of their working environment. 
As we resume working in person again, we want 
to acknowledge what our people have achieved 
in difficult circumstances in the past year, and 
look forward to the coming year.
BUILDING MORE TRUST THROUGH 
EFFECTIVE TEAM ENGAGEMENT 
Since joining Ted Baker in May 2019, 
Helena has established strong channels 
of communication between different levels 
of the business, getting the team’s voice heard 
and building trust between the team and the 
Board and Executive Team. 
Last year, we launched our first employee 
engagement survey with Peakon to understand 
what we do well and what issues the team felt 
needed addressing. There was a big response 
from across Ted Baker and we are in the process 
of addressing the findings and embedding 
changes in the business as a priority. 
“We tried to get 
things working 
for the team – 
you could see our 
business knitting 
together well.”
	 Jon Kempster 
	 Chair, Audit & Risk Committee
THE BOARD’S YEAR

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Fresh Eyes goes from strength to strength
One of Helena’s first initiatives in 2019 was 
to engage an independent body to conduct 
listening groups and provide a safe space where 
employees could speak candidly – about their 
experiences at the Company, what they liked 
about the business and what needed improving. 
From their feedback, we built our employee 
engagement strategy in 2020 – and the Board 
can now look at how that strategy is working. 
In 2020 we brought Peter Collyer on board 
as Chief People Officer. With his substantial 
experience building people strategy and 
embedding values, Peter has provided 
invaluable support to Helena in her role as 
designated NED for workforce engagement. 
Together, Peter and Helena have worked with 
the business to create Fresh Eyes, an employee 
forum representing people in our head office 
and in our stores. Members of the forum have 
been given support and training and the forum 
itself has proved to be a great resource for 
guiding our work to build a more inclusive 
workforce and implementing ESG values. 
As we reported in our 2021 governance report, 
our senior management has increasingly turned 
to Fresh Eyes to gather feedback about the 
business. And the Board has encouraged this – 
particularly our late Chair, John Barton, who 
created a warm and encouraging environment 
in which employees could speak up. Last year in 
November, members of the forum attended and 
contributed to a Board meeting, representing 
how far our employee engagement has come. 
Helena says, “what I’m really proud of is how 
much the Fresh Eyes members care about the 
organisation”, observing that “they make 
recommendations with very good back up 
and facts”. This directly benefits Ted Baker and 
our people by bringing employee voices into 
the decisions we make on the Board. A good 
example of this is the way learning and 
development opportunities have improved, 
inspired by Fresh Eyes’ recommendations.
Meg Lustman will soon be using her 
considerable retail and people experience 
as our new designated NED for workforce 
engagement. We hope to roll out Fresh Eyes’ 
work to our business in North America and 
elsewhere overseas, and to involve the forum 
in business strategy and innovation. This, plus 
monthly interactions with the Board, will help 
cement its role as a voice for productive 
change at Ted Baker. 
TWO NEW NEDS
At all levels of our business, we’re focused on 
getting the right people in the right places. Last 
year we started the search for two new NEDs, 
aiming to widen the diversity of thought and 
skills at the very top of the business. We were 
delighted to welcome Fumbi Chima and Meg 
Lustman to the Board in summer 2021, both 
strong additions who bring wide experience 
and a talent for innovation to Ted Baker. 
You can find more information about Fumbi 
and Meg in their biographies from page 73 
and in the Nominations Committee Report 
from page 88. 
We tailored induction programmes for each 
of them to introduce them to our business, 
focusing on the following areas to make sure 
they had a well-rounded and informative 
induction experience.
Meetings and briefings
Our new NEDs met with our Chair, members 
of the Board and senior leaders – including 
Chief Executive Officer Rachel Osborne and 
then Chief Financial Officer David Wolffe, 
as well as the rest of the Executive Team to 
understand our corporate history, local, regional 
and global operations, our overall performance 
and our culture and values. 
Site visits and stakeholders
Within the limits of Covid, Fumbi and Meg 
visited a selection of Ted Baker’s retail stores, 
concessions and outlets, and our Derby 
warehouse and customer service centre. 
They met stakeholder representatives from 
different levels of the business, including the 
senior leadership team and our in-store and 
distribution centre teams. This gave them the 
chance to get themselves up-to-speed on the 
business and build similar experience and 
knowledge as the other NEDs.
Fumbi commented that “anyone joining the 
Board during the pandemic would have to 
adjust… I met with all the executives for one-on-
ones… the Board and management are pretty 
open, so I think it’s not a case of only telling you 
what they want to tell you, they really want 
people to share their perspective”. For Fumbi, 
her induction was effective because “in spite 
of the pandemic, I was still able to go to the 
distribution centre, I was still able to visit stores…
that’s been successful”. 
Meg’s induction experience was similarly 
positive. She noted that “I really had the 
opportunity to ask any questions…I met a broad 
range of stakeholders, not just the Executive 
Team, but also the senior leadership team. I did 
a visit to the distribution centre… and store visits”. 
We’re so pleased that, even against the 
backdrop of the pandemic, we’ve successfully 
brought new people into our business. Access 
has been possible and encouraged at every 
level and we’ve been delighted to see such 
open communication. 

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THe bOard’s year
THE SEARCH FOR A NEW CHAIR
Since 2020, as part of our workforce 
engagement drive, we have put a succession 
pipeline in place to make our business more 
resilient to the unexpected. This gave us plenty 
of experience and support to draw on as we 
searched for a new Chair, following John Barton’s 
death in December 2021. We especially thank 
Andrew Jennings and Helena Feltham for offering 
the Board support and continuity at short notice.
As Helena says, “we did do a lot of succession 
planning last year, and I’m very happy we had 
the processes and plans in place. The biggest 
thing was the recruitment of two new Non-
Executive Directors, as well as how we recruited 
at management levels.” 
We appointed consultants Spencer Stuart to 
work with us to recruit a new Chair. We kept 
our commitment to diversity and inclusion front 
of mind, alongside the commercial expertise we 
need to steer and develop the Company and its 
strategic plans, and the Board. And, we needed 
someone with the capacity to devote the time 
to the role it needs. 
We built a solid candidate profile, which 
included these desired qualities:
	 Proven experience and competence as 
a chair, ideally within a listed company
	 Strong personal track record of shareholder 
value creation and business achievement
	 A deep understanding of retail and 
consumer brands
	 Strong strategic skills with an ability to guide 
and facilitate debate on critical issues, and 
to provide ‘bigger picture’ perspective 
	 Skilled in communicating clearly and 
effectively at all levels.
While we had made good progress on the 
search for a new Chair, on 18 March 2022 
Sycamore Partners Management LP announced 
that it was considering a possible offer for the 
Company and we consequently announced 
on 4 April 2022 that we had commenced 
a formal sale process. The Board considered 
that continuity and experience was key to the 
Company successfully negotiating this period, 
and we accordingly paused the search for 
a new Chair pending the outcome of the 
formal sale process.
BOARD EVALUATION
The Board runs an externally facilitated Board 
performance evaluation at least every three 
years, in line with the UK Corporate Governance 
Code. Our last external evaluation took place 
two years ago and, following changes to the 
Board, we decided to bring forward the external 
evaluation by a year. 
We considered five Board evaluation services 
providers. Helena Feltham, Jon Kempster and 
the Company Secretarial team had initial 
discussions, then reviewed each proposal and 
interviewed the providers. As a result, Milena 
Djurdjevic of Calibro was selected to run the 
external Board evaluation. She has no other 
connection with the Company or any 
individual Director.
Milena attended and reviewed the paperwork 
relating to the Board and Audit & Risk 
Committee meetings held in November 2021, 
and arranged individual working sessions with 
each of the NEDs, Chair, CEO and CFO. 
She also met with the Company Secretarial 
team and had individual meetings with all the 
seven other members of the Ted Baker Executive 
Team. Milena met Ted Baker’s remuneration and 
investor relations consultants. Her evaluation 
also included a review of other Board 
paperwork, including those relating to the 
Board strategy day, Remuneration Committee 
papers and NED induction documentation. 
Findings and recommendations
Milena found the Ted Baker Board to be well 
run, with highly committed and engaged Board 
members who were well-prepared for Board 
meetings. They have good relationships with 
the members of the Executive Team. There is 
a positive Board culture and Board members 
are encouraged to contribute to discussions. 
There is mutual respect between Non-Executive 
and Executive Board Directors. 
All the NED Board members actively enjoy 
being part of Ted Baker and are happy to have 
been able to play a critical role in ensuring the 
company’s survival, as well as supporting the 
strategic plan for its future success. They do see 
areas for improvement but these do not detract 
significantly from their overall positive experience 
as Board members.
Key recommendations for next year
	 Strategy – focus on a smaller list of strategic 
priorities for updates at every Board meeting
	 Leadership succession – continue the 
focus on Leadership team succession and 
development of this as a Board focus. 
Executive Team members should continue 
to present to the Board, allowing sufficient 
time to debate topics thoroughly
	 Board papers – Board papers should be 
streamlined, with greater use of one-page 
summaries
	 Board agenda – Review Board agenda 
and structure of Board meetings to focus 
on a smaller number of current issues 
Appraisal process
We review the expertise and performance 
of the Directors each year. 
The annual appraisal of the Chair is led by 
the Senior Independent Director. The Chair 
leads the appraisal of the CEO, discussing 
their performance at a meeting with the 
NEDs, and leads the appraisals of the NEDs. 
The CEO assesses the performance of the CFO, 
with feedback from NEDs where appropriate. 
As Interim Chair, Helena Feltham undertook the 
Chair’s duties this time.
The Board is satisfied that all our Directors 
have relevant experience. And, in line with 
the recommendations of the 2018 Code, 
all Directors will stand for re-election at the 
2022 AGM.
Directors’ time commitment 
Each year the Nominations Committee reviews 
the time needed from the Chair, SID and NEDs 
to perform their duties. This includes a review of 
Directors’ attendance at scheduled meetings 
and their availability at other times. 
In FY22 Directors made themselves available for 
Board and Committee meetings as appropriate. 
In a normal year, we expect the Chair of the 
Board to spend two days a week working with 
the Company. Other NEDs are expected to 
spend around 15 days a year on Company 
matters. We also review our NEDs’ other 
commitments to make sure they have enough 
time to fulfil their role.

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Our stakeholders and our s172 statement
The Board recognises the importance of engaging with our 
stakeholders and other aspects of s172 such as the environment. 
Here we outline how we’ve done this and also highlight some 
key decisions we’ve made this year.
This section shows how our Directors performed their duties under Section 172 (s172) 
of the Companies Act 2006 to the highest standards of business conduct – and how 
they have upheld and celebrated the Ted Baker culture, values and brand this year. 
S172 sets out the requirement for Ted Baker’s Directors to promote the success of the 
Company for the benefit of its shareholders, while considering the interests of our other 
stakeholders and the environment in which we operate.
Some of the information here comes from other sections of the Annual Report and has 
been cross-referenced.
KEY STRATEGIC DECISIONS IN FY22
It has been a busy year and the Board has 
made a number of key strategic decisions that 
affect the business as it moves forward.
Dividend 
The Board considered the Company’s capital 
allocation policy and concluded that it would not 
be appropriate to pay a dividend during 2021.
The Board carefully considered the Company’s 
financial performance, market expectations, 
shareholders’ interests and relationships with 
lenders and also the interests of other 
stakeholders such as employees, licensees 
and partners. The Board concluded that it 
would not be appropriate for the Company to 
pay a dividend during the year, but that it would 
review this decision during the financial year.
Board constitution 
Following the passing of the then Chair, 
John Barton, the Board acted quickly to 
ensure that the Company maintained stability 
while a new Chair was found.
The Board quickly recognised the importance 
to shareholders and employees to maintain 
short-term expertise and continuity and decided 
that Helena Feltham would act as Interim Chair 
until a new Chair was found, and Andrew 
Jennings also decided to postpone his planned 
retirement. Meg Lustman attended Remuneration 
Committee meetings and Fumbi Chima attended 
Audit & Risk Committee meetings to ensure that 
there was a succession plan for Andrew’s 
departure. The Board also considered the 
importance of employee feedback and 
approved the transition of responsibilities from 
Helena to Meg as the designated NED for 
workforce engagement.
Move to Fitzrovia 
The Board reviewed the options for a new 
UK corporate headquarters and approved 
the move to a new office in Fitzrovia.
In considering the various options for a new 
corporate headquarters in the UK, the Board 
had regard for the impact of the relocation on 
employees, the environment and the community. 
The Board further considered the financial 
effects of the relocation and the impact this 
would have on the Company’s shareholders 
and lenders.
The next table sets out more details about how 
we, as a Board, engaged with our stakeholders 
during FY22.
STAKEHOLDER ENGAGEMENT S172 COMPLIANCE

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STAKEHOLDER ENGAGEMENT S172 COMPLIANCE
HOW THE BOARD CONSIDERS
THE INTERESTS OF EMPLOYEES
Stakeholder
Why they matter
How we engaged
TED BAKER TEAM MEMBERS 
The commitment of Ted Baker’s team 
members is essential to the success 
of the business, to deliver our 
strategy for our customers and 
products.
	 Through the Fresh Eyes forum, town hall meetings, internal communications, 
and informal meetings with the Board and Executive Team
	 Through Fresh Eyes forum members who: 
	
ɣ met with Helena Feltham, designated NED for workforce engagement, 
to discuss concerns and ideas for improvement, which were fed into 
the Board
	
ɣ attended and contributed to a Board meeting
	 By establishing digital platforms for development and training
	 By having employees share in the business through Company share plans
	 Through the Leadership Development programme and mentor programme 
for our female leaders
THE NEED TO FOSTER THE COMPANY’S BUSINESS RELATIONS WITH SUPPLIERS, CUSTOMERS AND OTHERS
Stakeholder
Why they matter
How we engaged
SUPPLIERS
Ted Baker works with a wide 
range of suppliers across the globe, 
from product manufacturing to 
support services and many other 
third-party businesses. 
It is vital to build trusted working 
relationships with all our partners 
to help us deliver great products 
and services to Ted Baker 
customers and team members.
	 By working closely with a wide range of manufacturing suppliers 
to build strong relationships and deliver on our promise of Fashioning 
a Better Future
	 By reviewing the actions taken to prevent modern slavery across our 
supply chain, including how we inspect premises
	 By communicating with new and existing suppliers to make sure they 
understand the Company’s culture, ethical standards and the requirements 
set out in our supplier manual
CUSTOMERS
Ted Baker’s ambition is to be the 
most engaging global British lifestyle 
brand. It is why we exist for our 
customers and as a business.
It is essential we understand our 
customers and ensure that we 
deliver what they are seeking.
	 By receiving regular details on customer service and detailed analytics 
to understand customer satisfaction, including Net Promoter Scoring and 
other metrics
	 By making sure governance of customer data and other information 
is protected, together with scrutiny of all customer-related areas
	 By thoroughly reviewing and updating the web platform to enhance the 
customer experience and journey
	 By taking care of customer safety in our retail stores during the on-going 
pandemic to ensure government guidelines and rules were implemented 
and supported by our teams
CHANNEL PARTNERS
Ted Baker is not able to serve all its 
potential customers in all places and 
channel partners help the Ted Baker 
brand appear in more places.
Channel partners help Ted Baker to 
adopt a capital-light approach and 
be more agile and efficient in 
serving our customers.
	 By ensuring that we choose to work with reliable and ethical channel 
partners who share our passion for looking after our customers
	 By ensuring that channel partners deliver true incremental business 
to Ted Baker
	 By ensuring that channel partners value their relationship with Ted Baker 
and represent the Ted Baker brand appropriately
	 By taking care of customer safety in our retail stores during the on-going 
pandemic to ensure government guidelines and rules were implemented 
and supported by our teams.

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THE IMPACT OF THE COMPANY’S OPERATIONS ON THE COMMUNITY AND THE ENVIRONMENT
Stakeholder
Why they matter
How we engaged
COMMUNITIES
We must be mindful of how we 
affect the communities we operate 
in and be fully engaged in 
contributing to our communities 
and providing long-term support.
	 By supporting the Company to create and deliver education-focused 
challenges, masterclasses, talks and presentations to local partners 
and schools
	 By partnering with five carefully-selected local charity partners, all focused 
on social mobility
THE ENVIRONMENT
We need to manage how 
our business impacts on the 
environment.
	 By challenging and supporting the sustainability team in setting targets
	 By seeing regular updates on progress against our sustainability targets
	 By reviewing developments in the marketplace, and bringing insights to 
management to continue developing our sustainability programme
HIGH STANDARDS OF BUSINESS CONDUCT
Business conduct
Why it matters
How we engaged
ETHICS AND POLICIES 
At Ted Baker, we hold ourselves 
to the highest standards by making 
sure we operate a fair business 
environment. We are geared 
towards achieving the best outcome 
for our team, customers, shareholders 
and the wider commercial landscape.
	 By reviewing and approving updates to key workplace and 
company policies
	 By commissioning a global risk analysis from a third-party, which included 
a review of fraud and internal compliance policies and processes
OUR SHAREHOLDERS
Shareholders
Why they matter
How we engaged
TED BAKER SHAREHOLDERS
Ted Baker retail and institutional 
shareholders are owners of the 
Company so we must make sure we 
work to deliver our strategic goals.
	 By seeking to build on a mutual understanding of objectives between 
the Company and its institutional shareholders
	 By sustaining an active dialogue with shareholders through presentations, 
face-to-face meetings and the Company’s investor relations programme
	 By sending all shareholders a digital or hard copy of the Annual Report 
and Accounts
	 We considered the Company’s capital allocation policy and concluded 
that it would not be appropriate to pay a dividend during 2021 – but will 
review the decision for FY23
	 We carefully considered the Company’s financial performance, market 
expectations, shareholders’ interests and relationships with lenders – and 
also the interests of employees, licensees and partners

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AUDIT & RISK COMMITTEE REPORT
Championing integrity and 
good governance
The integrity of any company’s financial statements and reporting 
responsibilities is at the heart of good governance. The Ted Baker 
Audit & Risk Committee takes great care in doing these vital tasks, 
while also maintaining internal controls and compliance procedures. 
In addition to these activities, this year we continued the important 
work of re-establishing our internal audit function. 
REVIEW OF FY22
We are coming to the end of the second 
year of transformation at Ted Baker. This is 
reported on more fully on pages 16-24. 
The pandemic has continued to influence 
events, with challenges arising from sustained 
periods of lockdown, the resulting temporary 
store closures and the need to work from home. 
The Committee’s priority has been to continue 
to support transformation, including the 
re-establishment of our internal audit function 
and the appointment of Joe Payne as our new 
Head of Internal Audit. 
Although the onset of Omicron had a negative 
effect on the 2021 Christmas season, at the time 
of writing, the UK – and our stores – are opening 
up again for business and we anticipate this will 
be followed by the rest of the world in due 
course. It’s great to see our team beginning 
to return to the head office, with the in-person 
interaction that this brings. The Finance team 
has embraced the new hybrid working 
environment, and we hope that efficiency is 
improved through increased communication, 
both formal and informal.
As part of our robust attitude towards financial 
analysis of the Group, the Committee has 
conducted a thorough review of the significant 
issues found in the financial statements, including 
the carrying value of inventory, and of retail 
fixed assets, going concern and the controls 
environment. We have discussed and 
challenged these issues with Management, and 
reviewed the issues with the external auditors at 
the end of the financial statements audit for the 
period. Significant issues are discussed in 
greater detail from page 62.
“The important 
work of improving 
the overall controls 
environment 
has continued 
to progress 
throughout 
the year.”
	 Jon Kempster 
	 Chair of the Audit & Risk Committee

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The important work of improving the overall 
controls environment has continued to progress 
throughout the year, with the establishment of 
an internal audit function in the second half of 
the year. The Group also commissioned a report 
by Harod Associates Ltd to identify global risks 
and crime threats facing the Group. This is 
especially relevant in a period when revenues 
are expected to continue to grow and the Group 
is busy delivering the transformation plan. The 
report has provided a good checklist and 
agenda for the Management Risk Committee, 
(a management committee), to bolster certain 
controls and devote the necessary resources 
to this project.
I am pleased to report that the reconstituted 
Management Risk Committee has been 
very active this year. The membership of the 
Management Risk Committee includes 
representatives from all Group disciplines, 
enabling it to build a comprehensive risk 
register focused on mitigating and monitoring 
key aspects of risks identified. 
The effect of successfully rebuilding the 
Management Risk Committee, increasing 
investment in the finance department and 
improvements to the controls environment has 
brought about an overall improvement in audit 
and risk management alongside the Group-
wide transformation. It is fair to say that the 
pace of improvement could be quicker, but 
by prioritising the most important matters, the 
Committee has helped to steer Ted Baker in 
a positive direction. Equally, BDO LLP, at the  
end of its second year at Ted Baker, has been 
helpful and supportive in its role as external 
Group Auditor.
We look forward to working with Marc Dench 
our newly appointed Group CFO in the 
year ahead.
AUDIT & RISK COMMITTEE 
MEMBERSHIP
Membership of the Audit & Risk Committee 
has been consistent through the year, with 
Helena Feltham and Andrew Jennings continuing 
to make valuable contributions. Helena has 
continued as a member of the Audit & Risk 
Committee while she is acting as Interim Chair 
following John Barton’s sudden passing. 
Although this is a technical breach of the 
provisions of the Corporate Governance Code, 
it is a temporary measure until a new Chair is 
appointed. As many topics we discuss touch 
on the wider transformation strategy, the Chair, 
Chief Executive Officer and Chief Financial 
Officer have open invitations to attend our 
meetings. I would like to thank both Helena and 
Andrew for their incisive insights and hard work 
this year. 
Part of the annual review of the Audit & Risk 
Committee’s effectiveness is based on the 
expertise of its members. The Board is confident 
we have the right mix of recent and relevant 
financial experience and retail sector 
competence. They are confident that we are 
independent, and that we have the necessary 
depth of financial and commercial experience 
across various industries.
To see the Audit & Risk Committee’s terms 
of reference, please visit tedbakerplc.com. 
WHERE WE HAVE FOCUSED OUR 
EFFORTS THIS YEAR
The Committee held nine meetings this year. 
These focused on the key areas outlined below. 
We have been supported by meetings with 
senior managers and our external auditors, 
and informed by regular reviews of Board 
papers and financial information.
Controls remediation programme
The improvement programme recommended 
by Deloitte is on track, following the stock 
misstatement identified in FY20. We have 
completed certain key controls and will 
continue the work, with full completion 
expected by the end of FY23.
Risk management
The Risk Committee is active and meets regularly. 
We are confident that the risk management 
process adopted by the Board worked well 
to identify risks and actions required.
External risk factors
The Committee is responsible for reviewing the 
effectiveness of the Group’s risk management 
system and internal controls. You can read 
about this in detail in the Principal Risks and 
Uncertainties section on pages 62-66.
Internal audit
We had previously suspended any activity in 
relation to the Internal Audit function and I am 
pleased to report that we have recruited a new 
Head of Internal Audit who has restarted the 
function and will build a small team to assist.
Tax
We considered a range of tax matters, including 
the potential impact of any tax matters on the 
Group’s financial statements, the Group’s tax 
strategy and the impact of Brexit.
Brexit
We considered the longer term impact of 
Brexit. You will find details of the on-going 
effects of Brexit in the CFO’s Financial review, 
on pages 35-37.

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AUDIT & RISK COMMITTEE REPORT
Significant issues
The Committee reviewed management and external auditor reports on the significant issues found 
in the financial statements. Please see below for an in-depth look at these issues and how we 
challenged the management team on each one. We also reviewed the issues with the external 
auditors at the end of the financial statements audit for the period.
Significant issue
Committee response and conclusions
CARRYING VALUE OF INVENTORY
MANAGEMENT ACTION
	 Inventory is carried in the financial statements at the lower 
of cost and net realisable value. Adequate stock provision 
was a specific focus at the end of this year. 
	 Management presented the following changes to the Committee: the costs that 
were previously capitalised into the inventory cost are now expensed; and the 
stock provision policy was updated to reflect a change from a future sales forecast 
methodology to one which reviews the percentage of an original stock season 
that has entered the liquidation stage and the cost recovered at that time.
CONCLUSIONS
	 The Committee concluded that the correct measures had been taken by management.
CARRYING VALUE OF RETAIL FIXED ASSETS
	 Retail fixed assets includes leasehold improvements, 
fixtures and fittings and the right of use assets.
	 The Group selected retail fixed assets for impairment testing 
on the basis of current and projected performance, with 
growth assumptions based on the Directors’ knowledge 
and experience.
MANAGEMENT ACTION
	 As with the prior year, management assessed all stores for impairment rather than 
just those meeting the defined criteria. The assumptions for future performance and 
the discount rates to calculate the net present value of the forecast cashflows were 
presented to the Committee.
	 Management also considered any change in the underlying trading environment to 
trigger a reversal of impairments.
CONCLUSIONS
	 The Committee challenged the growth assumptions and discount rates used 
by management and the rationale for including all stores in the assessment. 
The impaired balance at year end and the charge for the year by store were 
discussed by the Committee. The Committee was in agreement with the 
approach taken.
GOING CONCERN
	 Going concern remains a focus for the Committee 
given the ongoing effects of the pandemic and 
macroeconomic factors.
MANAGEMENT ACTION
	 The Group has built a forecast that includes many key assumptions and alternative 
forecasts with sensitivities. This gives the Group sufficient access to finance to 
manage all possible scenarios.
CONCLUSIONS
	 The Committee reviewed the assumptions and forecasts that cover a period of 
12 months from the date of these accounts, along with the availability of financing 
and concluded, with the support of the auditors, that the going concern assumption 
is appropriate.
CONTROLS ENVIRONMENT
	 Following the stock misstatement identified in FY20 and 
recommendations made by Deloitte at that time, controls 
environment remains a focus for the Committee.
MANAGEMENT ACTION 
	 The management team confirmed it was not aware of any material misstatements 
or immaterial misstatements made with the intention of telling a particular story.
CONCLUSIONS 
	 The Committee reviewed and challenged the management team’s reports and 
presentations, consulting the external auditors when necessary. Following discussions 
with management and reviews of their work, the Committee established their 
confidence in management’s preparation of year end accounts and confirmed that 
management’s review of the controls environment is adequate.
	 The Committee is satisfied the financial statements address the critical judgements 
and key estimates correctly (both in respect to the amounts reported and the 
disclosures), and that the significant assumptions used to determine asset values 
and liabilities have been scrutinised and challenged and are suitably robust.

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TAX GOVERNANCE FRAMEWORK
The Chief Financial Officer is responsible for the 
Group’s tax policy, which is implemented with 
assistance from the senior finance and Group 
tax team. We review this on an ongoing basis 
as part of our regular financial planning cycle. 
The Group’s tax status is also reported regularly 
to the Board and Audit & Risk Committee. The 
Committee is responsible for monitoring all 
significant tax matters including the Group’s 
tax policy.
In accordance with the Finance Act 2016, 
Ted Baker has published details of the Group’s 
tax strategy in relation to UK taxation on its 
website. tedbakerplc.com/investor-relations/
tax-strategy
EXTERNAL AUDIT
Every year, the Audit & Risk Committee considers 
the reappointment of the external auditors. We 
also assess their independence on an ongoing 
basis and oversee the Group’s relationship with 
the external auditors. We make recommendations 
to the Board on their appointment, reappointment 
and removal, along with approving their 
remuneration and terms of engagement.
Following the tender process in 2020, BDO 
was appointed as Group Auditor on 21 July 
2020. BDO has been helpful and clear in 
communicating its findings to the Committee 
and management. 
The Board and Audit & Risk Committee also 
consider our external auditors as suppliers of 
non-audit services when required. Our formal 
policy on the supply of non-audit services by 
our external auditors means they may only 
deliver these services on the condition that their 
advice does not conflict with their statutory 
responsibilities and ethical guidance and FRC 
feedback. The Audit & Risk Committee Chair’s 
pre-approval is required before the Company 
uses BDO to provide non-audit services. 
Where non-audit fees are expected to be 
above £50,000, approval is required from the 
Audit & Risk Committee Chair and one other 
member of the Committee. Aggregate spend is 
also reviewed on an annual basis. You can find 
details of the external auditors’ remuneration 
for audit and non-audit fees in Note 6 to the 
financial statements. 
The effectiveness of the external auditors was 
based on a review of:
	 Their fulfilment of the agreed audit plan 
and variations from it
	 Reports highlighting the major issues that 
come up in the audit.
The Audit & Risk Committee held meetings with 
the external auditors before each Committee 
meeting to review key issues around their scope 
and responsibilities. This oversight of the external 
audit process reviewed the following:
	 The terms, areas of responsibility, associated 
duties and scope of the audit as set out in 
BDO’s engagement letter for the 
forthcoming year
	 BDO’s overall work plan for the 
forthcoming year
	 BDO’s fee proposal
	 The major issues that came up in the course 
of the audit and how they were resolved
	 Key accounting and audit judgements
	 The level and number of errors identified 
during the audit
	 Recommendations made by BDO in its 
management letters and the adequacy 
of our management’s response.
The Audit & Risk Committee notes the final 
Order of the Competition and Markets 
Authority and the EU regulation on audit 
rotation. We will ensure Ted Baker complies 
with these requirements when considering the 
timing of the next tender for our external audit. 
Financial Reporting Council’s review 
of BDO audit files 
BDO’s audit files in relation to the Company for 
the year ended 30 January 2021 were reviewed 
by the Financial Reporting Council’s Audit 
Quality Review team. The Committee received 
the final report in April 2022 and was pleased 
with the assessment and that no key findings 
were noted. The report also highlighted elements 
of good practice. The external auditor (BDO) 
has taken steps to address other findings for 
the FY22 audit.
INTERNAL AUDIT
The Audit & Risk Committee also oversees the 
Group’s internal audit function. This includes its 
role, mandate and audit plan.
As reported last year, we stopped outsourcing 
our internal audit function to PwC. I am pleased 
to report that we have appointed Joe Payne as 
Head of Internal Audit at Ted Baker during the 
year. Joe joined us from Selfridges and brings 
considerable internal audit experience in retail 
environments to the table. 
Joe’s arrival is an important development 
as the Group seeks to re-establish the internal 
audit discipline at Ted Baker. The Group aims 
to increase the resources available to the 
department through the current financial year. 
To date, we have agreed the areas of focus 
that will form part of the work to be done in the 
current year. The Committee has signed off the 
charter and looks forward to supporting Joe 
and his incoming colleagues in delivering their 
work programme.
WHISTLE BLOWING
The Audit & Risk Committee is responsible for 
reviewing how Ted Baker responds to whistle 
blowers’ allegations and how team members 
can raise concerns in confidence. Whistle 
blowers can choose to remain anonymous 
if they wish. All reports of allegations or concerns 
in relation to corporate impropriety are sent to 
the Group’s General Counsel and a member 
of the Non-Executive Team. We hope this will 
encourage team members to speak out without 
fear of reprisal.
Jon Kempster
Chair of the Audit & Risk Committee
26 May 2022

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NOMINATIONS COMMITTEE REPORT
Strengthening our leadership to drive our 
transformation plan
Through the last incredibly challenging two years, our people have been 
a key focus at Ted Baker. As well as navigating the unpredictable events 
surrounding the pandemic, our Executive Team and the wider Ted Baker 
team have had to adapt to working from home along with the many 
changes brought about by our ongoing transformation. The Nominations 
Committee has worked with the Board and senior management to support 
them through these challenges. We have focused on further strengthening 
the Group’s leadership and Executive Team and creating a Board that now 
has a good balance of gender, diversity, expertise and skills. 
“We’ve strengthened the 
Board in recent years, and it’s 
been great to see the excellent 
and productive working 
relationships... between Board 
members and senior managers.”
	
Helena Feltham 
	
Chair of the Nominations Committee
I chaired the Committee this year with Non-
Executive Directors (NEDs) Jon Kempster and 
Andrew Jennings as members. The Committee’s 
role is to establish and implement a framework 
to appoint NEDs, Executive Directors and senior 
management. We also oversee the development 
of a diverse pipeline of candidates for succession 
to the Board and senior management roles. 
Members of the Executive Team are invited 
to join us when necessary and appropriate.
REVIEW OF FY22
We started the year by consolidating our 
progress on diversity and inclusion, which I talk 
more about in our work in FY22 from page 91. 
We also completed an independent Board 
evaluation, to complement the independent 
external evaluation we carried out in 2020.
In the summer we were delighted to welcome 
Fumbi Chima and Meg Lustman as independent 
NEDs. We look forward to supporting them as 
we continue to deliver our transformation strategy. 
We were also pleased to make two key 
appointments to the senior management team: 
Rishi Sharma as Group General Counsel and 
Company Secretary, and Jason Beckley as 
Chief Customer, Marketing and Digital Officer. 

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Andrew notified the Board in November 2021 
that he would step down as a NED in January 
2022, after more than eight years’ service. 
Following John Barton’s untimely death, 
Andrew agreed to stay on as a NED until 
the 2022 AGM, to provide continuity on the 
Board and allow us time to find John’s successor. 
Andrew also continued in his role as Chair of 
the Remuneration Committee. 
On behalf of the Board, I would like to thank 
Andrew for his ongoing support. The Committee 
is reviewing the balance of skills and experience 
required at Board level in anticipation of Andrew 
stepping down as a NED.
OUR WORK IN FY22
Appointments
We’ve strengthened the Board in recent years, 
and it’s been great to see the excellent working 
relationships that have developed between 
Board members and senior managers. 
For all external appointments at Board level 
we have used either Sam Allen Associates or 
Spencer Stuart as search consultants. Neither 
company has any connection with individual 
members of the Board. Here I outline the most 
recent changes to those roles.
Board appointments
New Chair of the Board
The Nominations Committee worked with 
consultancy Spencer Stuart to find John’s 
replacement as Chair of the Board, while I took 
on the role of Interim Chair in December 2021.
I did this alongside my existing roles as Senior 
Independent Director (SID), Chair of the 
Nominations Committee and member of the 
Audit & Risk and Remuneration Committees. 
Although holding these roles at the same time 
does not strictly comply with the Code, the 
Board decided not to make any changes for 
two reasons: I didn’t wish to be considered for the 
permanent position of Chair, and any short-term 
changes to the Board committees might have 
been disruptive and not in the Company’s 
best interests.
This decision meant there was no conflict 
of interest in my leading the search, which 
was my responsibility as Chair of the 
Nominations Committee. 
Two new NEDs
In August we were pleased to appoint two 
new NEDs.
Fumbi Chima is currently Executive Vice-President 
and Chief Information Officer at BECU, the 
US-based credit union, and brings to Ted Baker 
significant and valuable experience implementing 
digital transformation strategies across a range 
of industries. 
Meg Lustman has worked in fashion retail for 
more than 30 years and has led the growth and 
turnaround of many well-known British brands. 
Her wide-ranging experience has seen her help 
to create sustainable growth, online and offline, 
in UK markets and internationally. 
New CFO
Marc Dench was appointed Chief Financial 
Officer on 8 March 2022. He is an experienced 
retail and brand leader who joined the Company 
from Health Hero, the digital health platform. 
Before this, Marc spent over five years as 
CFO and director of Joules Group plc, the 
international retail brand, where he supported 
the company through an IPO, strategic growth 
and its transformation to a data and digitally 
led business. 
Prior to joining Joules, Marc was CFO of the 
Global Brands and International Retail division 
of Walgreens Boots Alliance and held a number 
of finance and corporate development roles 
across businesses including Walgreens Boots 
Alliance, HomeServe and Experian.
New responsibilities
I have very much enjoyed my role as designated 
NED for workforce engagement. Given my other 
responsibilities this year, however, I handed the 
role to Meg in January 2022. We are confident 
she will do this work successfully and we look 
forward to seeing her engaging with our people.
Senior management appointments
New Group General Counsel and 
Company Secretary
Rishi Sharma is a corporate lawyer by 
background and joined Ted Baker as Group 
General Counsel and Company Secretary 
in December 2021. He is responsible for our 
governance and how we manage risk, and 
for supporting the Board and our Executive 
Team to make sure our commercial strategy 
sits within our governance and risk framework. 
New Chief Customer, Marketing and 
Digital Officer
Jason Beckley joined us in January 2022, having 
led marketing and brand strategy for several 
high-profile brands. As Chief Customer, Marketing 
and Digital Officer, he will lead our digital teams 
to develop and deliver our vision and strategy 
and our ongoing performance improvements.
Induction and training 
With the help of the Company Secretarial team, 
I am responsible for our induction programmes, 
which new Directors undertake when they 
are appointed.
The programme gives them a broad range of 
information about the Group, tailored to their 
previous experience, including: 
	 Information about the operational 
performance and business of the Group
	 Details of Group strategy, corporate 
governance and Board procedures
	 Activities and meetings with key personnel
	 Technical briefings 
	 Site visits.
We find this is an effective way of introducing 
them to the Group’s culture, and of making sure 
they understand the business so they can be 
productive in their role.

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NOMINATIONS COMMITTEE REPORT
The Committee also looked at the training 
Directors had done during the year. This included 
technical and topical updates from the Company 
Secretarial team at Board meetings and specific 
training events with other in-house and external 
subject experts and advisers. 
This work is an important part of helping 
Directors to keep their knowledge current 
and to enhance their experience. We have 
developed a full training programme for FY23.
How we make appointments
APPOINTMENTS PROCESS 
Together they
	 Specify the role 
	 Specify what to consider – diversity, existing skills and experience 
	 Engage external consultants
	 Agree interview structure and process 
	 Compile list of interviewers for different stages of selection process
	 Consider need to consult any shareholders 
	 Engage with Remuneration Committee
Once agreed, they
	 Set timetable
	 Begin search process
Roles
	 NEDs
	 Executive Directors
	 Senior management 
Nominations Committee
	 Leads process
	 Works with the CEO
Female  50%
Male  50%
Directors
Female  37.5%
Male  62.5%
Senior management, including 
the Company Secretary
Female  53%
Male  47%
Senior management and 
their direct reports
GENDER SPLIT
Succession planning
By supporting our most talented people this way, 
we can identify the right people to deliver our 
strategy. Each year we review the skills and 
experience of our current Board members and 
consider whether they are appropriate to help us 
to deliver our strategic goals now and in future. 
This year we worked closely with our Chief 
Executive Officer, Rachel Osborne; and Chief 
People Officer, Peter Collyer; to make sure the 
right structures and succession plans are in place 
for our strategy. 
This is why we encourage regular discussion 
between members of senior management 
and the Board, which may be through:
	 Presentations to the Board
	 Store and warehouse visits
	 One-to-one sessions with NEDs to discuss 
specific issues
	 Senior managers attending at least one 
Board meeting a year
	 Our successful strategy day in October 2021, 
attended by all members of the Board and 
senior management
	 Opportunities for the Board and senior 
management to meet informally. 

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Peter regularly presents our succession planning 
and talent development programme to the 
Board. For Executive Director and senior 
management roles, plans are also in place for 
sudden, unforeseen absences and for orderly 
medium- and longer-term succession.
Our succession plans are designed in line with 
the Committee’s terms of reference, available at 
tedbakerplc.com/investor-relations/corporate-
governance, and the Group’s Equality, Diversity 
and Discrimination Policy, to build a diverse 
succession pipeline for the Company.
Diversity and inclusion 
Boardroom diversity is an important 
consideration when assessing a candidate’s 
ability to contribute to and complement 
a balanced Board. We have work to do on this 
to ensure we have a team of people who will 
help us achieve a similar balance at every level 
of the business. They must represent our 
customers and be able to keep the brand 
relevant and successful. That’s why we always 
make appointments on merit against objective 
diversity and inclusion criteria – and follow the 
Group’s Equality Diversity and Discrimination 
Policy to help us do this.
Gender Pay Gap reporting
We published our most recent UK Gender Pay 
Gap Report. The results were disappointing and 
we know we have more work to do in this area. 
We will continue to address the issues over the 
coming year. You can see the full report at 
tedbakerplc.com/teds-responsibilities/
sustainability-and-the-environment 
Progressing our diversity and inclusion agenda
Over the year we:
	 launched an inclusion strategy to address the 
entire team member experience at Ted Baker, 
as part of our commitment to the British Retail 
Consortium charter 
	 welcomed the Hampton-Alexander Review, 
which seeks to improve board and senior 
management diversity across FTSE 350 
companies. 
	 added ‘Inclusive’ to our Company values 
	 began investing in the skills of 20 future 
female leaders, equipping them to mentor 
more junior female talent and helping them 
to develop their careers. We are focusing 
on our UK head office functions, where there 
is an uneven gender balance
	 introduced pay benchmarking, as part of 
our career levelling framework, to inform pay 
decisions and make sure we have a robust 
and fair approach to pay
	 implemented new family-friendly policies 
and benefits – for mothers and fathers – 
to support the financial wellbeing of team 
members when caring for a family. 
OUR OBJECTIVES FOR THE 
YEAR AHEAD
This year we will continue to review the skills 
and experience we need for the next stage of 
our transformation. 
“Boardroom diversity is a critical 
consideration when assessing 
a candidate’s ability to contribute to 
and complement a balanced Board.”
	
Helena Feltham 
	
Chair of the Nominations Committee
We also have several objectives for the year 
ahead, which include:
	 adding to our family-friendly policies by 
establishing network groups for parents that 
can provide emotional support and a safe 
space for them to discuss important issues 
in their community
	 updating our flexible working policies by
	
ɣ offering a hybrid working model as 
people return to the office
	
ɣ relaunching Core Hours at our offices, 
allowing team members to flex their 
working hours for an optimum work-life 
balance
	
ɣ planning to offer more part-time and 
job-share roles
	 developing our inclusion strategy by
	
ɣ broadening our approach to attracting 
talent and having a gender-balanced 
shortlist for mid-manager and senior hires
	
ɣ reviewing all our job advertisements 
and descriptions, removing gendered 
language and making sure no job 
sounds like it excludes women
	
ɣ introducing inclusive hiring training, 
including unconscious bias training, for 
all hiring managers and our People team
	ɣ piloting our programme for 20 future 
female leaders as a flagship talent offering 
at Ted Baker, and an integral part of the 
way we nurture and develop female talent. 
We are proud of how our people have risen 
to meet the ongoing challenges of the current 
business environment – and are excited about 
the appointments we have made and the 
measures we are putting in place. 
Helena Feltham
Chair of the Nominations Committee
26 May 2022

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COMPLIANCE WITH THE CODE
How we comply with the Code
This information shows how we’ve applied the principles of the Code 
and complied with its provision. It cross references with the Remuneration 
report and to other sections that describe specific actions we’ve taken 
during the current year.
The UK Corporate Governance Code 2018 
(Code) requires the Company to set and 
maintain a meaningful corporate culture with 
a strong ethical base. The Code is available 
at frc.org.uk.
In this Statement of Compliance, the Board 
is pleased to confirm that the Company has 
applied the principles and complied with the 
provisions of the Code during the financial 
year ending 29 January 2022 (FY22). 
Here we show how the Board applied the 
principles set out in the Code this year. 
1. BOARD LEADERSHIP AND 
COMPANY PURPOSE
A. The role of the Board
The Board is responsible for the long-term 
success of the Group, and for delivering value 
to shareholders. The Board offers strategic 
leadership and effective oversight of the 
Group’s operations, either directly or through 
the work of its principal committees. 
The Board is effective and entrepreneurial, 
focusing this year on the transformation 
programme (see page 16), the ongoing 
development of our digital strategy (see page 21) 
and workforce engagement (see page 42). 
B. Purpose and culture
Through governance, the Board’s primary focus 
is to promote the Group’s ambition to be the 
most engaging global British lifestyle brand. 
The Board leads in establishing the Group’s 
purpose, values and strategy, and aligning 
these with Group culture. 
The Board reviewed the Group’s values and 
culture during FY21 and oversaw updates 
to these at the beginning of FY22. The Board 
is pleased with the progress made in this area 
so far, as detailed on page 41. 
C. Resources and controls
The Board reviews financial and operational 
performance, and risk management and 
appetite, along with the Group’s capital 
structure and plans proposed by management 
to implement agreed strategies. The Board 
makes sure that enough resources are 
available to meet the agreed objectives. 
This year the Board continued to address the 
challenges posed to the Company’s financial 
position by the continuing pandemic. 
The Board has ultimate responsibility for the 
oversight and monitoring of the Group’s 
governance, principal risks and controls 
framework, too. You can find more information 
about the Group’s internal financial control and 
risk management systems in the Audit & Risk 
Committee Report on page 84.
D. Stakeholder engagement
The Board carefully considers the interests 
of shareholders, key stakeholders and wider 
society as part of its decision-making process. 
You can read more about our stakeholder 
engagement activities in the s172 table on 
page 82. You can find more information about 
the Board’s activities during the year, including 
examples of how it considered the interests of the 
stakeholders, on page 82. The Group’s ethics 
and sustainability policies frame the Group’s 
approach to understanding our impact on the 
world and how we contribute to wider society 
(see pages 48-59).
E. Workforce engagement
The Board regularly reviews the Group’s 
workforce policies and practices to make sure 
they are consistent with the Group’s values and 
support sustainable long-term success. During 
the year we reviewed and endorsed the revised 
policies and practices (see page 40).
The Board is ultimately responsible for the 
Group’s confidential whistle blowing reporting 
facility. The Remuneration Committee is 
responsible for reviewing workforce 
remuneration and related policies, as well as 
aligning incentives and culture (see page 100).
In FY21, the Group set up the Fresh Eyes 
employee forum, giving the Board and senior 
management the chance to engage directly 
with team members and receive feedback on 
the business. In January 2022, Meg Lustman 
succeeded Helena Feltham as NED for 
workforce engagement. You can find more 
information about the Board’s engagement 
with the team from page 78. 
2. DIVISION OF RESPONSIBILITIES
F. Role of the Chair
Helena Feltham is currently Interim Chair and 
responsible for the role’s overall effectiveness. 
She took on this role when John Barton died 
and will hand over to the new Chair when 
they are appointed. Helena was considered 
independent when she was appointed and 
continues to demonstrate objective judgement 
and promote a culture of openness and 
constructive debate. She works with Chief 
Executive Officer (CEO) Rachel Osborne 
and Company Secretary Rishi Sharma to make 
sure all Directors receive accurate, timely and 
clear information. 

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G. Composition of the Board
At the date of this report the Board comprises 
the Interim Chair, CEO, Chief Financial Officer 
(CFO), four independent Non-Executive 
Directors (NEDs) and one other NED. You can 
find biographies of these Directors, and changes 
to the Board during the financial year, from 
page 72.
The Board is confident that its current 
membership and recent appointments 
offer a good balance of skills, experience, 
independence and knowledge, allowing 
it to discharge its responsibilities effectively.
There is a clear division of responsibilities 
between the leadership of the Board and the 
executive leadership of the business. The roles 
of Chair, CEO, CFO and Senior Independent 
Director (SID) are clearly separated and set out 
in writing. Their division of responsibilities, along 
with matters reserved for the Board and the 
terms of reference for each Committee, mean 
that no individual has unfettered decision-
making powers. 
In accordance with Provision 10 of the 2018 
Code, at its February and December 2021 
meetings the Board considered the 
independence of each NED and determined 
that all remain independent of management 
and free from any relationship that could 
interfere with their judgement, except for 
Colin La Fontaine Jackson. Colin was 
appointed a Director as a representative 
of Ray Kelvin, the Company’s founder, in 
accordance with the terms of a relationship 
agreement between Ray and the Company. 
H. Role of the NEDs
The NEDs provide constructive challenge 
and strategic guidance, offer specialist advice 
according to individual areas of expertise, 
and hold management to account. They bring 
an external perspective to Board discussions. 
The Group benefits from the broad range of 
skills and experience they bring from different 
businesses and fields, including the financial, 
retail and marketing sectors. 
The SID is Helena Feltham, whose role would 
normally be to act as a sounding board for the 
Chair and as an intermediary for other Directors 
and shareholders when needed. You can find 
more information about the SID’s role in the 
Nominations Committee Report on page 88. 
I. Role of the Company Secretary
The Board’s Company Secretary, Rishi Sharma, 
provides a high level of support to the Board, 
making sure it has the policies, processes, time 
and resources it needs to function effectively 
and efficiently. 
All Directors have access to a Board portal, 
which is used to distribute Board and Committee 
materials, governance materials and analysts’ 
notes. Board meetings are scheduled well 
in advance and, when meetings need to be 
called at short notice or additional meetings are 
needed, efforts are made to find suitable times 
when all Directors can attend. When this is not 
possible, Directors still have access to the 
briefing materials and minutes of all meetings 
on the Board portal. 
Directors can also discuss any agenda item with 
the Chair, CEO or relevant Committee Chair at 
any other time. All Directors have access to the 
advice and services of the Company Secretary 
too. Directors may also take independent 
professional advice when needed, at the 
Company’s expense.
The letters of appointment for the Chair and 
NEDs state the expected time commitment 
needed to fulfil their roles. The Chair and 
NEDs are expected to set aside sufficient time 
to prepare for meetings. Directors commit the 
time they need to prepare and attend Board 
meetings and any other ad hoc meetings that 
take place during the year. The Board is satisfied 
that all Directors continue to devote sufficient 
time to discharge their duties effectively. This 
year they all spent a considerable amount of 
extra time in Board and Committee meetings 
to review, and deal with, the critical issues the 
Group faced.
3. COMPOSITION, SUCCESSION 
AND EVALUATION
J. Appointments to the Board and 
succession planning
There is a formal, rigorous and transparent 
procedure for the appointment of new Directors. 
The process for new appointments is led by the 
Nominations Committee. 
All Directors will stand for reappointment at the 
next Annual General Meeting (2022 AGM). 
The Notice of 2022 AGM will include 
a biography of each Director, setting out the 
skills they bring to Ted Baker and why their 
contribution is, and continues to be, important 
to the long-term success of the Group. 
You can find more information about the 
process for appointing NEDs in the Nominations 
Committee Report from page 88.
K. Skills, experience and knowledge of the 
Board and its committees
The Nominations Committee is responsible for 
developing and overseeing succession plans 
for the Board and senior management. The 
Committee considers each Director’s length 
of service, and their skills and experience.
Appointments and succession plans are based 
on merit and objective criteria. They are 
intended to promote diversity and inclusivity. 
You can find more information about succession 
planning and diversity and inclusion in the 
Nominations Committee Report on page 88.
L. Board evaluation
Annual evaluations of the Board look at its 
composition, diversity and how effectively 
members work together, and separately, 
to achieve objectives. During FY22 the Board 
undertook an external Board evaluation 
using Calibro, which has no relationship with 
the Company or any individual Director 
(see page 80). 

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COMPLIANCE WITH THE CODE
4. AUDIT, RISK AND INTERNAL 
CONTROL
M. Internal and external audit
The Audit & Risk Committee monitors the integrity 
of Ted Baker’s financial statements and reporting 
responsibilities and maintains its internal controls 
and compliance procedures. It monitors the 
independence and effectiveness of internal audit 
and our external auditors and reports regularly 
to the Board. 
You can find more information about the 
Committee’s membership, its work and our 
internal audit function during the year in the 
Audit & Risk Committee Report on page 84.
N. Fair, balanced and understandable 
assessment
The Directors are responsible for making sure 
the Annual Report and Accounts, taken as 
a whole, is fair, balanced and understandable, 
and that it provides the information necessary 
for shareholders to assess the Group’s 
performance, business model and strategy. 
The Board reviews and signs off the Annual 
Report and Accounts at a full Board meeting. 
To support the rigour of this process, in FY22 
the Board established a steering group for the 
Annual Report that includes the CFO and two 
NEDs – Jon Kempster and Meg Lustman. 
O. Risk management and internal control 
framework
The Board is ultimately responsible for our 
approach to risk management and internal 
controls. It is also responsible for reviewing 
how effective our management and controls 
are and for setting the Group’s appetite for risk. 
This is done on a regular basis, helping us to 
identify emerging risks and assess the status 
of existing risks. 
You can find more information about our risk 
management and internal controls framework 
from page 60.
5. REMUNERATION
P. Remuneration policies and practices
The aim of the Directors’ Remuneration Policy 
is to attract, motivate and retain high-quality 
management. It is designed to incentivise 
Executive Directors according to the levels 
of value generated for shareholders. We use 
performance metrics that create a strong link 
between Executive Directors’ remuneration 
and business performance over the short and 
longer term. 
Our remuneration policy was approved by 
shareholders at the 2020 AGM and we are 
now developing a new three-year policy 
to put to shareholders at the 2023 AGM. 
You can find a high-level summary of the 
policy from page 99. 
Q. Developing Executive remuneration
The Remuneration Committee is responsible 
for setting the remuneration packages of the 
Executive Directors and other senior executives 
who fall within the scope of the Committee. 
The Committee approves all service contracts 
and other contracts between the Company 
and the Executive Directors and senior 
executives. If appropriate, it also approves 
any outside interests and other directorships 
of the Executive Directors. 
The Committee also reviews and approves the 
design of the Company’s long-term incentive 
schemes. It determines the level of awards 
to be made and approves the performance 
metrics and targets. 
R. Exercising independent judgement
The Remuneration Committee Chair and 
members are all independent NEDs. The 
Committee meets both with and without 
management present and, where necessary, 
takes advice from external remuneration adviser, 
Deloitte LLP – including considerations of its 
independence. The Committee determines 
remuneration outcomes each year by assessing 
Executive Directors’ performance against the 
remuneration policy and their respective 
performance criteria. 
During the year the Committee was chaired 
by Andrew Jennings and its members included 
Helena Feltham and Jon Kempster. Andrew will 
step down from the Board at the 2022 AGM. 
You can find a discussion of the Committee’s 
work during the year in the Remuneration 
Committee report from page 96.

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GOVERNANCE STRUCTURE
The Board and the Committee structure is set out below:
BOARD AND COMMITTEE ATTENDANCE
The next table shows the number of Board and Committee meetings held during FY22 and the 
attendance record of each Director.
Timetabled
Board meetings
Audit & Risk
Committee
Remuneration
Committee
Nominations
Committee
Number of meetings held
16
9
4
3
Helena Feltham
16
9
4
3
Rachel Osborne
16
7
4
3
David Wolffe
16
9
4
–
John Barton1
13
6
3
2
Fumbi Chima2
7
1
–
–
Andrew Jennings
15
7
4
3
Jon Kempster
16
9
4
3
Colin La Fontaine Jackson
15
–
–
–
Meg Lustman2
7
–
1
–
1	 Following his death, John ceased to be a Director on 4 December 2021.
2	 Appointed to the Board on 4 August 2021.
The following team members were also invited to attend Board meetings during the year:
Name
Role
Helen Costello
Group Commercial and Business Development Director
Tikki Godley
Group Trading Director
Peter Collyer
Chief People Officer
Leon Shepherd
Chief Information Officer
Anthony Cuthbertson
Global Creative Director
Ari Hoffman
CEO – North America
Peter Hearsey-Zoubie
Company Secretary until November 2021
Rishi Sharma
Company Secretary from December 2021
Maria Yianni
Deputy Company Secretary
Ted Baker plc 
Board of Directors
Audit & Risk 
Committee
Management Risk 
Committee
Remuneration 
Committee
Nominations 
Committee
Disclosure 
Committee

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REMUNERATION COMMITTEE REPORT
Recognising everyone’s commitment
Despite another very difficult year for everyone, we have seen good 
progress in our transformation plan. This has been made possible 
by the commitment of the Executive Team, ably supported by senior 
management and the efforts of all colleagues at every level. As a result, 
the Company has continued to manage cash and costs effectively and 
continued the disciplines put in place to keep the business running as 
smoothly as possible. As a result, we are delighted to have been able 
to recognise and reward everyone’s hard work and dedication.
“The Committee considers 
that the incentive outcomes... 
appropriately reflect the 
Company’s performance 
in the year and reward the 
progress made on our 
transformation journey.”
	 Andrew Jennings OBE 
	 Chair of the Remuneration Committee
Part A: 
Annual Statement
The Remuneration Committee met formally four times to do 
the work needed this year. Given the ongoing impact of the 
pandemic, the Committee considered how incentives 
should be structured, balancing short-term continuing 
uncertainty with the recovery after lockdown restrictions 
eased and international travel opened up. 
REMUNERATION COMMITTEE
The Committee is chaired by me, with fellow Non-Executive 
Directors (NEDs) Helena Feltham and Jon Kempster. 
Meg Lustman attended Remuneration Committee meetings 
to ensure there was a succession plan for my departure. 
Her input will be much appreciated as the Committee looks 
to review our executive remuneration approach over the next 
year. Members of the Executive Team are invited to attend 
meetings when appropriate but are not involved in any 
discussion regarding their own remuneration. 
I will be stepping down from the Board at the upcoming 
AGM. In anticipation of this, I would like to extend a special 
thanks to Helena and Jon for their invaluable support and 
contribution to the Committee’s work over the last few years.

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PERFORMANCE IN THE YEAR
It is important to set the context for our 
approach to remuneration, based on the 
Group’s performance over the last 12 months. 
Ted Baker continues to make significant progress 
with its transformation despite the challenges 
and headwinds in the wider world. Our strategic 
decision to re-establish our premium brand 
positioning has meant moving away from the 
aggressive promotional stance of prior years. 
While this has lowered sales growth rates in 
the short term, it has delivered a better trading 
margin and will be key to building a stronger 
business, which will deliver sustainable and 
long-term returns for our shareholders and 
other stakeholders. 
During the year, Ted Baker opened over 20 
new stores capitalising on the local shopping 
trend and driving increased local engagement 
and brand awareness. Our product is resonating 
with customers, and we have seen a strong initial 
reaction to the Spring/Summer ’22 collection.
Excellent progress has also been made in 
elevating the ESG agenda within the business. 
There have been significant improvements in 
supply chain transparency so we can ensure fair, 
ethical, sustainable practices are in place and 
we continue to focus on creating beautiful, 
sustainable products. In addition, 2021 saw the 
launch of the Group’s ambitious carbon targets, 
with the aim to be 100% net zero across all our 
Scope 1 and 2 operations by 2030.
The Group has consistently demonstrated 
strong financial discipline throughout the year, 
delivering on targeted cost savings. In July, 
we announced our new global head office, 
the Gorgeous Brown Building, which will 
deliver significant savings on rent, rates and 
utilities. Management continues to closely 
monitor the increasing pressures across the 
economy, especially for wages and supply 
chain costs, and remains committed to 
maintaining cost disciplines. 
Overall, notwithstanding the challenges in 
year, encouraging progress has been made 
and Ted Baker is well positioned as it emerges 
from the pandemic and looks to the future 
with confidence. Against this backdrop, 
the Committee considered remuneration 
outcomes for FY22. 
REMUNERATION OUTCOMES FOR FY22
Recognising the continued impact of the 
pandemic on the business, including that 
many of Ted Baker’s stores remained closed 
for a period during FY22 and that the Group 
continued to be in receipt of UK government 
support via the furlough scheme, it was 
determined that the annual bonus for FY22 
would operate over two separate periods.
For FY22, 75% of the bonus was based on 
profit targets and 25% was based on strategic 
objectives aligned to the delivery of the strategy, 
subject to a full year profit underpin. While the 
strategic element operated for the full financial 
year (subject to the financial underpin), the 
financial element operated for a reduced 
period, taking into account the Company’s 
reliance on government support. 
While financial performance for FY22 was 
below the threshold target set, the full year 
profit underpin was met and therefore there 
was payment in respect of the strategic element. 
Considering the excellent strategic progress 
made in the year and the personal performance 
of both Executive Directors, it was determined 
that the strategic element would pay out 
at target for the CEO and at 65% of target for 
the CFO, resulting in an overall performance 
related payment of £131,250 for the CEO 
and £64,188 for the CFO which represents 
17% and 11% of maximum respectively. 
This approach was in line with the approach 
for other colleagues who also received 
a bonus in respect of the strategic element. 
Long-Term Incentive Plan (LTIP) awards granted 
in 2019 were due to vest in April 2022. 
Reflecting the difficult trading conditions over 
the last couple of years, the profit and share 
price targets were not met and therefore 
awards lapsed in full. Neither of the Executive 
Directors in role during the year participated 
in this LTIP grant.
Overall, the Committee considers that the 
incentive outcomes for FY22 appropriately 
reflect the Company’s performance in the 
year and reward the progress made on our 
transformation journey in another very difficult 
year. No discretion was therefore applied in 
respect of these outcomes. 
WIDER WORKFORCE
The remuneration approach at Ted Baker is 
broadly consistent across the Group to ensure 
business strategy and performance are aligned, 
and the total reward is sufficient to attract and 
retain high-performing and talented individuals. 
All team members of Ted Baker are entitled to 
a base salary and, depending upon their role 
in the Group, a range of benefits and access 
to a discretionary corporate and individual 
performance-based annual or periodic bonus. 
Our senior leaders continue to be critical to the 
successful delivery of our strategy, and therefore 
participate in share plans on a similar basis as 
the Executive Directors. This ensures that all 
individuals across the senior team are driving 
towards a common goal. 
This year, the Remuneration Committee was also 
pleased to offer all our UK-based employees, 
including Executive Directors, the chance to 
again share in the success of the strategy 
through the Ted Baker Sharesave Scheme.
In April 2021, we increased salaries for our 
team members who earned £30,000 (full-time 
equivalent) or less, and we continue to pay 
the National Living Wage regardless of age. 
Anyone who did not receive a salary review in 
April was considered for one in the second half 
of the year and received a 2% increase effective 
from 1 August 2021. Executive Directors were 
not awarded a salary increase during the year.

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REMUNERATION COMMITTEE REPORT
We have a designated NED for workforce 
engagement, see page 77. In addition, the Chief 
People Officer is invited to attend Remuneration 
Committee meetings to provide the Committee 
with an update on current pay policies and 
practices across the Group. The Committee is 
therefore confident that its pay decisions are 
appropriate in the context of the broader 
workforce experience.
The Committee also has oversight of Ted Baker’s 
Gender Pay Gap Report, which is published 
on our investor relations website at 
tedbakerplc.com. The Committee recognises 
that there is more to do in promoting and 
supporting the progression of female talent 
throughout the business. ‘Inclusive’ is one of 
Ted Baker’s new values and during the year 
work was done to embed the new inclusion 
strategy to build Ted Baker as a modern, 
representative fashion brand. 
STRENGTHENING OUR 
LEADERSHIP TEAM
In March 2022, we announced that Marc 
Dench would succeed David Wolffe as Chief 
Financial Officer of the Group. All remuneration 
arrangements in connection with this transition 
have been managed in line with the 
Remuneration Policy. 
Marc will receive a base salary of £350,000 
(11% below that of his predecessor) and 
a pension contribution of 3% of base salary 
that is in line with the wider workforce. He will 
participate in incentives on the same basis 
as other Executive Directors, with a maximum 
annual bonus opportunity of 150% of salary 
and maximum LTIP opportunity of 125% of 
salary. Marc also received a buy-out of 
remuneration forgone on leaving his previous 
employer. The Committee believes that this 
award is no more generous, either in terms 
of the amount or the timing.
Further details on both Marc and David’s 
remuneration arrangements are set out in 
this report. 
THE YEAR AHEAD
The Remuneration Committee has proposed an 
increase in base salary for the Chief Executive 
Officer of 2% for FY23. This is consistent with 
the general approach being taken for other 
higher earning employees across the Group. 
The Chief Financial Officer’s salary was set 
on appointment. 
Maximum incentive opportunities for FY23 
will remain unchanged. The Remuneration 
Committee reviewed annual bonus measures 
and targets for FY23 and determined that for 
this year a new target based on free cash 
flow performance would be introduced, 
with a weighting of 15% of the total bonus 
opportunity. This is in addition to 60% of the 
total bonus being based on stretching profit 
targets and 25% being based on strategic 
objectives linked to the delivery of the 
transformation, with metrics focused on 
brand, product, people, ESG, and personal 
performance. Both the free cash flow and 
strategic targets will be subject to a full-year 
profit underpin being met. 
Free cash flow is a strategic imperative for 
Ted Baker and essential to delivering the 
transformation of the business. The Committee 
therefore considered it appropriate to include 
within the annual bonus for this year to further 
underline the importance of cash management 
throughout the business. As part of the Group’s 
capital raise in 2020, a free cash flow target for 
FY23 was communicated to investors and this 
was taken into account when setting the annual 
bonus targets for this year. The Committee was 
mindful that the LTIP also includes a cash flow 
target, however, the annual bonus cascades 
further down throughout the organisation and 
therefore it was considered that including it in the 
annual bonus would ensure all employees are 
incentivised to deliver against our cash flow 
targets and external commitments. 
The overall LTIP structure remains consistent with 
prior years. The Remuneration Committee is still 
considering targets for FY23, taking into account 
internal and external forecasts, and these will be 
disclosed on our website in due course.
The current remuneration policy was approved 
by shareholders at the 2020 AGM and, 
therefore, in line with the normal three-year 
cycle, a new policy is required to be put to 
shareholder vote at the 2023 AGM. In advance 
of this, the Committee will undertake a full review 
of the policy and its implementation to ensure it 
remains aligned to the forward-looking strategy. 
We remain committed to transparency and look 
forward to consulting with shareholders and 
other stakeholders over the coming year about 
the policy renewal. 
I would like to thank our shareholders for 
their ongoing support in our approach 
to remuneration.
Andrew Jennings OBE
Chair of the Remuneration Committee
26 May 2022

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Part B:  
Directors’ Remuneration Policy in summary
POLICY AND IMPLEMENTATION FOR FY23 FOR EXECUTIVE DIRECTORS
Here we summarise the policy that our shareholders approved at the 2020 AGM. It is intended to apply for three years until a new policy is approved 
at the 2023 AGM. No changes have been made to the policy since it came into effect and the full policy is available at tedbakerplc.com. 
BASE SALARY
	 Normally reviewed annually
	 Annual increases will normally be broadly consistent with increases in base salary of the wider 
employee population
	 For FY23 base salaries will be:
	
ɣ CEO £535,500 (increase of 2%)
	
ɣ CFO £350,000 (set on appointment, 11% below predecessor).
BENEFITS 
	 Include car allowance and medical insurance, as well as benefits in line with other team members, 
such as participation in the Ted Clothing Purchase Scheme.
	 Executive Directors may participate in the Ted Baker Sharesave Scheme on the same basis as other employees.
PENSIONS
	 The pension contribution rate is aligned with the majority of the wider UK workforce, which is currently 3% of 
base salary.
ANNUAL BONUS
	 Up to 150% of base salary and up to 200% in exceptional circumstances.
	 Performance measures may include both financial targets and strategic objectives. At least 75% is linked to 
achieving financial targets.
	 Any bonus of more than 100% of base salary is deferred into shares for two years.
	 For FY23:
	
ɣ The maximum bonus opportunity will remain unchanged at 150% of base salary for Executive Directors, 
with two-thirds of the maximum awarded for on-target performance.
	
ɣ 60% of the bonus will be based on profit targets1, and, subject to a full-year profit underpin, 15% will be 
based on free cash flow targets and 25% will be based on delivering our strategic objectives linked to 
the transformation, with metrics focused on brand, product, people, ESG, and personal performance.
LONG-TERM INCENTIVE 
PLAN (LTIP)
	 Up to 150% of base salary and up to 300% in exceptional circumstances.
	 Vesting is based on performance over three years. Once vested, LTIP shares are subject to an additional two-year 
holding period.
	 For FY23:
	
ɣ The maximum opportunity remains unchanged, which is 150% of base salary for the CEO and 125% of base 
salary for the CFO.
	
ɣ The FY23 LTIP awards will be subject to the following equal-weighted performance conditions:
	
– Relative total shareholder return (TSR)
	
– Cash flow subject to an earnings per share (EPS) underpin
	
ɣ Targets will be set based on internal and external forecasts. TSR performance will be measured over 
a 36-month period relative to a peer group of comparators. The cash flow targets will be based on cash flow 
for the financial year ending January 2025, subject to a minimum level of EPS being achieved. Targets will be 
disclosed on our website in due course.
SHARE OWNERSHIP 
GUIDELINES 
	 Executive Directors are encouraged to hold at least 100% of base salary in shares.
	 Shareholdings can be acquired over five years.
	 After leaving the Company, a former Executive Director must retain 100% of shares which form part of their 
shareholding guideline and which were obtained following the vesting of LTIP awards for one year, and then 
50% for another year.
1	 For annual bonus purposes, profit targets will exclude the accounting impact of any share-based payments (IFRS 2) and leases (IFRS 16).

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REMUNERATION COMMITTEE REPORT
ALIGNMENT WITH THE UK 
CORPORATE GOVERNANCE CODE
When developing the remuneration policy, the 
Committee looked at these factors, as set out 
in the 2018 UK Corporate Governance Code:
	 Clarity – Incentive arrangements are based 
on clearly defined financial and strategic 
performance metrics.
	 Simplicity – Remuneration arrangements 
are simple, comprising the fixed elements 
of base salary, benefits and pension, and 
variable elements comprising the annual 
bonus and LTIP.
	 Risk – The Committee considers the structure 
of the annual bonus and the LTIP does not 
encourage inappropriate risk-taking. In 
addition, malus and clawback provisions 
apply to the annual bonus and LTIP.
	 Predictability – The total remuneration 
opportunity graphs, as set out in the full 
remuneration policy, provide estimates on 
the potential future reward opportunity, 
including target and maximum performance, 
as well as incorporating share price 
appreciation.
	 Proportionality – The Committee may seek 
to override formulaic outcomes if they do not 
reflect underlying Company and individual 
performance and the wider business 
circumstances. 
	 Alignment to culture – In determining 
executive remuneration, the Committee 
looks at several wider workforce themes 
as part of its review, including workforce 
demographics and the reward, incentives 
and conditions available to Ted Baker’s 
workforce generally. This helps to make sure 
executive remuneration is appropriate from 
a cultural perspective.
EXECUTIVE PAY IN THE CONTEXT OF 
THE WIDER WORKFORCE 
Differences in the remuneration approach 
across Ted Baker
We apply a consistent remuneration approach 
to everyone throughout the Group (some 
exceptions are outlined below) to make sure our 
business strategy and performance are aligned, 
and the total reward is sufficient to attract and 
retain high-performing and talented people.
All team members of Ted Baker are entitled to 
a base salary, access to a discretionary annual 
or periodic bonus based on corporate and 
individual performance, and a range of 
benefits depending on their role.
Any exceptional increase to base salary is 
structured around specific criteria. These criteria 
are linked to a significant change in a person’s 
role or level of responsibility, their market value 
at a median level, their value to Ted Baker and 
what similar roles in different departments 
are paid.
The maximum opportunity for bonus and benefits 
is based on career level, responsibility and the 
function of the role. 
LTIP awards are only available to Executive 
Directors. Awards under the Ted Baker Incentive 
Plan are available to members of senior 
management and members of the leadership 
team. Share option grants under the Ted Baker 
Sharesave Scheme are available to all UK 
team members.
Like Executive Directors, members of the Group 
management team are encouraged to hold 
shares in the Company.
Malus and clawback provisions for Executive 
Director annual bonus payments and LTIP 
awards also apply to senior members of the 
Group management team. 
How the Remuneration Committee considers 
remuneration across Ted Baker
The Chief People Officer (CPO) presents the 
proposed pay review for the general team 
member population, and any changes to 
remuneration policy within the Group, to the 
Remuneration Committee at its meeting in 
February each year. The Committee normally 
limits any increases in base salary for Executive 
Directors so that they stay broadly in line with 
salary increases applied across the general 
team member population – other than in the 
exceptional circumstances. This includes the 
ability to make incremental changes if the 
salary and total reward fall below the targeted 
median range.
The Directors’ Remuneration Policy is discussed 
with team member communication groups and 
senior management. Team members’ comments 
are fed back to the Remuneration Committee. 
Any benchmarking exercise undertaken that 
subsequently underpins the remuneration policy 
and its implementation for Executive Directors 
also considers the remuneration levels of other 
Executive Team members within the Group. 
To retain and reward key individuals, the 
Remuneration Committee continues to support 
its established commitment to the Group policy 
of targeting total remuneration levels for senior 
management and team members within the 
median range. 
As part of the Remuneration Committee’s 
annual work, it has a calendar of team 
member engagements to explain how 
executive remuneration aligns with wider 
Group pay policy. In FY22 Andrew Jennings 
met with Ted Baker’s Fresh Eyes Forum. This built 
on last year’s events where Andrew Jennings 
attended meetings with Ted Baker’s Fresh Eyes 
Forum, Ted Baker’s US leadership team and 
a meeting for members of the leadership team 
and above. Opportunities will be identified for 
further team member engagement in FY23 that 
broaden our engagement with team members 
across the business and at all career levels. 

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Part C:  
Annual Report on Remuneration
The following tables set out as a single figure the total amount of remuneration, including each element, each of the Executive and Non-Executive 
Directors received for the periods ended 29 January 2022 and 30 January 2021.
DIRECTORS’ SINGLE TOTAL FIGURE OF REMUNERATION (AUDITED) 
52 weeks ended 
29 January 2022
Salary
£’000
Benefits1
£’000
Pension
£’000
Other items9
£’000 
Total fixed
 payment
£’000
Performance-
related bonus
£’00012
LTIPs
£’000
Total variable
 payments
£’000
Total
FY222
£’000 
Executive
Rachel Osborne
525
23 
13
70
631
131
–
131
762
David Wolffe11
395
23 
10 
–
428 
64 
–
64 
492
Non-Executive
Helena Feltham8
85
–
–
–
85 
–
–
–
85 
Andrew Jennings
80 
–
–
–
80 
–
–
–
80 
Colin La Fontaine Jackson
60
–
–
–
60
–
–
–
60
Fumbi Chima10
30 
–
–
–
30
–
–
–
30
John Barton6
183 
–
– 
–
183 
–
–
–
183
Jonathan Kempster
80 
–
–
–
80 
–
–
–
80 
Meg Lustman10
30
–
–
–
30
–
–
–
30
 
1,468
46
23 
70 
1,607 
195 
–
195 
 1,802
53 Weeks ended 
30 January 2021
Salary5
£’000
Benefits1
£’000
Pension
£’000
Other items9
£’000 
Total fixed
 payment
£’000
Performance-
related bonus
£’000
LTIPs
£’000
Total variable
 payments
£’000
Total
FY212
£’000 
Executive
Rachel Osborne
502 
 23 
 14 
 53 
592 
–
–
–
592 
David Wolffe11
262 
 16 
 8 
–
286 
–
–
–
286 
Non-Executive
 
 
 
 
 
 
 
 
 
John Barton6
117 
–
–
–
117 
–
–
–
117 
Sharon Baylay4
 55 
–
–
–
 55 
–
–
–
 55 
Helena Feltham
 74 
–
–
–
 74 
–
–
–
 74 
Andrew Jennings
 76 
–
–
–
 76 
–
–
–
 76 
Jonathan Kempster
 74 
–
–
–
 74 
–
–
–
 74 
Colin La Fontaine Jackson7
 25 
–
–
–
 25 
–
–
–
 25 
Jennifer Roebuck3
 11 
–
–
–
 11 
–
–
–
11
 
 1,196 
 39 
 22 
 53 
 1,310 
–
–
–
 1,310 
1	 Benefits comprise private medical insurance and car benefits.
2	 There has been no benefit relating to share price appreciation during either year or discretion exercised regarding any award where that discretion was influenced by share price appreciation 
or depreciation. 
3	 Resigned from the Board on 30 March 2020.
4	 Resigned from the Board on 21 July 2020.
5	 This figure includes the voluntary pay cut taken because of the pandemic.
6	 Appointed to the Board on 1 July 2020. Following his death, John ceased to be a Director on 4 December 2021.
7	 Appointed to the Board on 1 September 2020.
8	 Following John’s death, Helena was appointed Interim Chair while the Company conducted a formal search for a new Chair. For this interim role, she received an additional allowance 
of £75,000.
9	 As a result of Rachel joining Ted Baker, she incurred certain losses when she had to repay part of a bonus she had received from her previous employer. The total amount that Rachel was 
required to repay was £35,821.37. The amount shown in the table for the year ending 30 January 2021 reflects the gross payments to Rachel during that year to compensate her (on an 
after-tax basis) for the repayments she made. In addition, as previously disclosed, it was agreed on appointment and included in Rachel’s contract of employment that she would be entitled 
to a guaranteed bonus of £70,000, which was payable in October 2021. This payment is included in the table above for the year ending 29 January 2022. 
10	Appointed to the Board on 4 August 2021.
11	David Wolffe stepped down from his role as CFO and as a Director of the Company on 7 March 2022.
12	Annual performance related bonus – paid in cash. 

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REMUNERATION COMMITTEE REPORT
ANNUAL RATES OF SALARY IN FORCE DURING THE PERIOD
For the year ended 29 January 2022, Rachel Osborne’s salary was £525,000 per annum (as set on her appointment to CEO).
David Wolffe’s salary, as CFO, remained £395,000 per annum.
ANNUAL BONUS (AUDITED)
Recognising the continued impact of Covid on the business, including that many of Ted Baker’s stores remained closed for a period during FY22 and 
that the Group continued to be in receipt of UK government support via the furlough scheme, it was determined that the annual bonus for FY22 would 
operate over two separate periods. 
For FY22, 75% of the bonus was based on profit targets with reference to internal and external forecasts and 25% of the bonus was based on strategic 
objectives aligned to the delivery of the transformation, subject to a full year profit underpin. While the strategic element operated for the full financial 
year (subject to the financial underpin), the financial element operated for a reduced period taking into account the Company’s reliance on government 
support such that it only operated for the period no furlough was received.
Maximum annual bonus opportunities were unchanged from prior year at 150% of salary for both the CEO and CFO. However, any payment 
was capped below this level recognising that the financial element would only operate for part of the year. Financial targets were set considering 
performance across the entire year with the aim of rewarding the successful mitigation of the impact of the pandemic at the start of the year as well 
as the Group’s expected return to profitability in the latter part of the year. 
While financial performance for FY22 was below the threshold target set, the full year profit underpin was met and therefore there was payment in 
respect of the strategic element. 
Overall, the Committee considered that excellent progress had been made against the strategic objectives and delivery of the transformation despite 
the continued challenges and headwinds of the external environment. Full details on the individual performance of both Executive Directors are set 
out on the following page. Considering this performance, it was determined that the strategic element would pay out at target for the CEO and 
at 65% of target for the CFO, resulting in an overall performance related bonus payment of £131,250 for the CEO and £64,188 for the CFO. 
This represents a bonus of 17% and 11% of maximum respectively.
Financial targets (75% of the bonus)
Threshold 
(0% awarded)
Target 
(67% awarded)
Maximum 
(100% awarded)
Actual
Profit before tax1
£29.0m loss
£23.0m loss
£17.0m loss
Below threshold
1	 For annual bonus purposes, profit before tax excludes the accounting impact of any share-based payments (IFRS 2) and leases (IFRS 16).

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Objectives linked to the transformation strategy (25% of the bonus)
Chief Executive Officer – strategic performance
	 Improve product proposition – Despite a continued promotional market throughout the year delivered against the targets set for the year. 
Achieved a total product sell-through of 82% for Autumn/Winter ’21 in line with three-year plan. 
	 Digital enhancements – Significant progress made in year with the design and development of the new website. Final testing completed and 
website launched early in FY23. 
	 Brand strength – Maintained NPS score within an acceptable margin in the UK despite lower relevance of core offering due to the pandemic. 
Improvement in NPS score in the US and increase in prompted brand awareness (up 6% on prior year). 
	 Store openings – Opened 22 stores in the year versus a target of 10. Followed a capital-light model and focused on local markets to capitalise 
on local shopping trend and drive increased local engagement and brand awareness. Opened 10 joint-venture stores versus a target of 6.
	 ESG agenda – Elevated ESG agenda across the business. Increased overall sustainability offer to 26% (versus a target of 20%) – successes across 
leather and polyester amongst other fabrics. Developed communities and charities roadmap providing a foundation for future volunteering 
programmes and charity partnerships. Ted’s Diploma Project delivered across three schools. Group-wide roll out of carbon strategy, including the 
launch of science-based targets in October 2021 and mapping of Scope 3 emissions.
	 Cost control – Strong cost and cash discipline throughout the financial year, with substantial savings in key areas. Strengthening of Balance Sheet 
with Net Debt to EBITDA ratio less than 1 at the end of the financial year.
Chief Financial Officer – strategic performance
	 Cost control – Strong cost and cash discipline throughout the financial year, with substantial savings in key areas. Strengthening of Balance Sheet 
with Net Debt to EBITDA ratio less than 1 at the end of the financial year. Positive investor reaction to two cash upgrades during the year. 
	 Improvements in planning and governance processes – Implementation of new business calendar with maintenance of stock disciplines. Re-launch 
of Internal Audit function with go forward approach agreed with the Audit Committee. Creation of Investment Committee – work ongoing to fully 
embed within the business. Three-year plan delivered.
	 Re-financing – Successfully secured covenant reset for the year given significant additional EBITDA headroom. Delivered full-term re-financing. 
Continuing development of banking relationships. 
	 Deliver Finance Transformation – Re-organisation of Finance with a number of new recruits. Improvement in the quality, relevance and coverage 
of management information provided to the Executive team. Progress made on controls remediation programme. 
	 Operational efficiency – Delivered landlord negotiations with significant savings achieved over and above those targeted. Achieved supply 
chain and procurement savings in excess of £3m. Stabilisation of global supply chain with full resolution of Hong Kong supply chain issues. 
Completed customs warehouse implementation.

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REMUNERATION COMMITTEE REPORT
LONG-TERM INCENTIVE SCHEMES (AUDITED)
Awards under the Ted Baker plc LTIP 2013 (audited)
During the period the award granted under the 2013 LTIP in April 2018 was due to vest on 3 April 2021. The next table summarises actual outcomes 
against the performance conditions set for that award.
Performance conditions
Share price increase underpin1
Profit per share growth2
Threshold performance target
10.0%
10.0%
Maximum performance target
N/A
15.0%
Actual performance achieved
(96%)
(120%)
Percentage of maximum achieved
Share price underpin not achieved
0%
1	 Based on base average six-month share price at the award date of £28.09 and the six-month average at the vesting date of £1.14.
2	 Based on base profit per share in 2017/18 of 164.66p and final profit per share of -32.14p in 2020/21.
Given the very difficult trading environment, the required performance conditions for our profit growth and share price were not met. Similarly, the required 
performance conditions of our profit growth and share price for LTIP awards made in 2019 and subject to vest in April 2022 were not met, and the 
awards lapsed in full. The current CEO and CFO were not in role when either of these awards were granted. The Committee did not exercise discretion 
in relation to the vesting of these awards.
Awards granted under the LTIP during the year (audited)
In August 2021 awards were made under the 2020 LTIP to Rachel Osborne and David Wolffe, as detailed in the next table. 
Date of award
Type of award
Number of shares 
Face value (£)1
Face value 
(% of salary)
Percentage vesting for 
threshold performance
End of performance 
period/vesting date 
Rachel Osborne
3 August 2021
Nil-cost options
583,031
787,500
150%
20%
3 August 2024
David Wolffe
3 August 2021
Nil-cost options
365,551
493,750
125%
20%
3 August 2024
1	 Face value based on a share price of £1.3507, being the average middle market price in the five dealing days prior to grant.
These awards are subject to the following performance conditions. To determine the performance targets, the Remuneration Committee considered 
the Company’s long-term strategic plan as well as external expectations. In assessing the performance and corresponding vesting outcome, some 
changes were made for the 2021 awards compared with the approach taken the year before.
	 Definition of cash flow – To promote long-term investment in the business, which is critical to the Company’s ongoing transformation, and to make 
sure the cash flow targets do not inadvertently incentivise inappropriate management behaviours, cash flow performance will be measured before 
any capital expenditure. The Board will, however, review the level of capital expenditure at the end of the performance period when determining 
vesting outcomes.
	 Wider cash flow target range and reduced vesting at threshold – Mindful of the continued economic uncertainty, the Remuneration Committee 
widened the cash flow target range and, in recognition of this, the percentage of the award vesting for threshold performance was reduced from 
25% to 15% for the 2021 awards. Maximum vesting under the cash flow element would require genuinely exceptional levels of performance. 
Overall, the Committee believes that the performance targets set are fair to management while being appropriately stretching and aligned with creating 
value for shareholders.
Weighting
Threshold performance1
25% of the award vests
Maximum performance1
100% of the award vests
TSR relative to retail comparators2,3
50%
Median
Upper quartile
Weighting
Threshold performance1
15% of the award vests
Maximum performance1
100% of the award vests
Cash flow for the year ending January 20244
50%
£25m
£75m
1	 Straight-line vesting between the points shown, with no vesting below threshold.
2	 Retail comparators: ASOS plc, Boohoo Group plc, Burberry Group plc, B&M European Value Retail S.A., Currys plc, Frasers Group plc, Halfords Group plc, Joules Group plc, N Brown Group 
plc, Mulberry Group plc, MySale Group plc, Marks and Spencer Group plc, Next plc, Quiz plc, Shoe Zone plc, Studio Retail Group plc, Superdry plc and WH Smith plc.
3	 TSR measured over the 36-month period beginning 3 August 2021.
4	 Cash flow defined as operating cash flow after lease payments, interest and tax, but before investment in capital expenditure, dividends, financing and related costs.
The cash flow element of the award (50% weighting) is subject to a minimum level of EPS being achieved so, if EPS for the financial year ending 
in January 2024 is below 6.0p, then the cash flow element will lapse in full.
In line with the remuneration policy, any shares vesting would be subject to an additional two-year holding period.

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SHARESAVE SCHEME (AUDITED) 
Awards made during the year to Executive Directors under the Ted Baker Sharesave Scheme are detailed in the next table. 
Date of award
Type of award
Number of shares 
Exercise price (£)
Face value (£)1
Exercise period 
David Wolffe
5 October 2021
Share options
5,496
£1.31
7,595
1 November 2024 – 30 April 2025
1	 Face value based on a share price of £1.3820, being the closing share price on the date of the award.
Directors’ shareholding (audited)
The Directors who held office during the period had the following interests, including family interests, in the shares of the Company. The shareholding 
guidelines under the current Directors’ Remuneration Policy encourage Executive Directors to hold at least 100% of base salary in shares. 
Shareholdings for new Executive Directors can be acquired over five years.
 
 
Unvested
Vested but unexercised
Director
Shares beneficially 
owned at 
29 January 2022
Share options granted under 
2013 LTIP and 2020 LTIP subject 
to performance conditions1
Share options granted under 
Ted Baker Sharesave Scheme 
without performance conditions1
LTIP 2013 and LTIP 2020 
share options 
Shareholding 
guideline met
Executive Directors
Rachel Osborne
33,333
1,996,220
–
–
No
David Wolffe
33,333
1,074,389
18,353
–
No
Non-Executive Directors
Helena Feltham
33,333
–
–
–
N/A
Andrew Jennings
38,338
–
–
–
N/A
Colin La Fontaine Jackson
–
–
–
–
N/A
Fumbi Chima
–
–
–
–
N/A
John Barton
133,3332
–
–
–
N/A
Jonathan Kempster
33,333
–
–
–
N/A
Meg Lustman
–
–
–
–
N/A
1	 These unvested share options do not count towards the share ownership guidelines.
2	 Ceased to be a Director on 4 December 2021. Shareholding shown as at this date.
No LTIP awards were exercised during the period. 
Progress against shareholding guidelines 
Salary
Share 
price1
Number of shares 
needed to satisfy 
the shareholding 
requirement
Shares 
beneficially 
owned at 
30 January 2021
Percentage of 
shareholding 
requirement met
Share options 
granted under 
2013 LTIP and 
2020 LTIP subject 
to performance 
conditions
Share options 
granted under 
Ted Baker 
Sharesave Scheme 
without performance 
conditions
Date 
shareholding 
requirement 
to be met
Rachel Osborne
£525,000
£0.88
599,657
33,333
6%
1,996,220
–
30/03/2025
David Wolffe
£395,000
£0.88
451,170
33,333
7%
1,074,389
18,353
18/05/2025
1	 Share price used is the closing middle market share price at 29 January 2022.

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REMUNERATION COMMITTEE REPORT
CFO TRANSITION 
On 8 March 2022 we announced that Marc Dench would succeed David Wolffe as CFO. The remuneration arrangements for Marc’s appointment 
and David’s departure were managed in line with our remuneration policy.
Marc Dench
Marc Dench was appointed on a salary of £350,000 per annum (11% below that of his predecessor). He will receive pension contributions of 3% 
of base salary in line with the wider workforce. Marc will also participate in incentive arrangements on the same basis as other Executive Directors, 
with a maximum bonus opportunity of 150% of base salary and a maximum LTIP opportunity of 125% of base salary. These opportunities levels are 
in line with those of his predecessor. 
Marc also received a share award to compensate him for remuneration he forfeited when he left his previous employer. This share award has a face 
value of £75,000 and will vest, subject to satisfactory individual performance, in two tranches: 20% six months after starting his employment with us and 
80% three years after starting employment. This award is to replace a cash bonus he was due to receive in early 2022 and his participation in equity 
incentive arrangements.
To determine this award, the Remuneration Committee considered the nature and opportunity of the remuneration forfeited. The Committee believes that 
this award is no more generous, either in terms of the amount or the timing.
David Wolffe
David Wolffe stepped down from his role as CFO and as a Director of the Company on 7 March 2022 to pursue another opportunity.
David will be on garden leave until at least 6 May 2022 but not beyond 6 September 2022. During this time, he’ll continue to receive his base salary, 
benefits and pension allowance each month. At the end of this leave – and the end of his employment – he will receive a lump sum payment in relation 
to salary, benefits and pension for the balance of his notice period to 6 March 2023.
David will still be eligible to receive an annual bonus for FY22, as set out on page 102 of this report. He will not be eligible to receive any annual bonus 
for FY23.
Given the crucial role David played in the first phase of Ted Baker’s transformation, leading the Company’s recapitalisation and helping to put the business 
back on a path to growth, the Remuneration Committee felt it appropriate to treat him as a ‘good leaver’ for the purpose of the LTIP awards granted to him 
on 4 September 2020 and 6 August 2021. These awards will vest on the normal dates. They will be pro-rated to the date of the end of his employment 
and will remain subject to the relevant performance conditions. Any shares vesting will remain subject to a two-year post-vesting holding period.
David will be subject to the post-employment shareholding guideline as outlined in our remuneration policy. 
The Company will settle legal costs of up to £8,000 on David’s behalf. No other payments will be made in connection with his departure. 
PAYMENTS FOR LOSS OF OFFICE (AUDITED)
No payments were made to past Directors in the period (2021: £nil).
PAYMENTS TO PAST DIRECTORS (AUDITED)
No payments were made to past Directors in the period (2021: £nil).
NON-EXECUTIVE DIRECTOR FEES
The Non-Executive Director fees that apply for FY23 are set out in the next table. 
As Chair of the Board, John Barton received an all-inclusive fee of £200,000. Following his death, Helena Feltham was appointed as Interim Chair 
while the Company conducts a formal search for a new Chair. For this interim role, she receives an all-inclusive annual fee of £160,000 pro-rated for 
the period served. 
FY23 fees
Basic fee
£60,000
Additional fees:
Senior Independent Director
£5,000
Committee Chair
£10,000
Committee membership
£5,000

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CONTRACTS OF SERVICE AND LETTERS OF APPOINTMENT
Each Executive Director has a service contract. Service contracts and letters of appointment are available for inspection at the registered office. 
Date of service contract/
letter of appointment
Duration of contract/appointment
Unexpired term
Notice period
Provision for 
compensation
Executive Directors
Rachel Osborne
11/11/2019
Contracts are of unlimited duration
N/A
12 months
None
David Wolffe1
18/05/2020
Contracts are of unlimited duration
N/A
12 months
None
Marc Dench
08/03/2022
Contracts are of unlimited duration
N/A
12 months
None
Non-Executive Directors
Helena Feltham
01/05/2019
Three years
3 months
3 months
None
Andrew Jennings
01/04/2020
Three years
1 year 2 months
3 months
None
Colin La Fontaine Jackson
01/09/2020
Three years
1 year 7 months
3 months
None
Fumbi Chima
04/08/2021 
Three years
2 years 6 months
3 months
None
John Barton2
01/07/2020
Three years
N/A
3 months
None
Jonathan Kempster
17/12/2019
Three years
10 months
3 months
None
Meg Lustman
04/08/2021
Three years
2 years 6 months 
3 months
None
1	 David Wolffe stepped down from his role as CFO and as a Director of the Company on 7 March 2022. 
2	 Following his death, John Barton ceased to be a director on 4 December 2021.
PERFORMANCE GRAPH AND TABLE
The next graph charts the total cumulative shareholder return of the Company from January 2012 to January 2022. It shows the Company’s performance 
against the FTSE All Share Personal Goods Index, the sector against which it’s tracked by market analysts, and also against the FTSE All Share Index to 
illustrate the Company’s performance in the general market.
Total cumulative shareholder return – January 2012 to January 2022
Cumulative shareholder return (%)
Ted Baker
Jan 09
Jan 10
Jan 11
Jan 12
Jan 13
Jan 14
Jan 15
Jan 16
Jan 17
Jan 18
Jan 19
Jan 20
Jan 21
200
400
600
800
1,000
1,200
1,400
FTSE All Share Personal Goods
FTSE All Share

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REMUNERATION COMMITTEE REPORT
CEO REMUNERATION
For the financial periods ended:
 
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
Total remuneration
41261
701
757
665
1217
1321
1011
485
592
762
% of maximum performance-related bonus paid
0%
90%
100%
50%
0%
0%
0%
0%
0%
17%
% of maximum LTIP vesting
100%
0%
0%
0%
100%
100%
85%
0%
–
–
1	 Total remuneration for 2013 includes an amount relating to awards vesting in August 2012 under the Ted Baker 2009 Value Creation Plan. 
PERCENTAGE CHANGE IN REMUNERATION
The next table shows how the percentage change in the total remuneration for each Director – excluding share-based payments in FY21 and FY22 – 
compares with the percentage change in the average remuneration for all team members within the Group over the same time.
FY22 % change
FY21 % change
Year-on-year change %
Salary 
Benefits
Bonus
Salary 
Benefits
Bonus
Executive Directors
Rachel Osborne
4.6
–
–
27
260
–
David Wolffe
50.8
43.8
–
–
–
–
Non-Executive Directors
Helena Feltham
14.9
–
–
46
–
–
Andrew Jennings
5.3
–
–
–
–
–
Colin La Fontaine Jackson
140.0
–
–
–
–
–
Fumbi Chima
N/A
N/A
N/A
N/A
N/A
N/A
John Barton
56.4
–
–
–
–
–
Jonathan Kempster
8.1
–
–
3
–
–
Meg Lustman
N/A
N/A
N/A
N/A
N/A
N/A
All team members
18.0
10.0
–
2
3
–

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CEO PAY RATIO
The next table compares the single total figure of remuneration for the CEO with that of team members who are paid at the 25th percentile (lower 
quartile), 50th percentile (median) and 75th percentile (upper quartile) of our UK team member population.
Year
Method
25th percentile pay ratio
Median pay ratio
75th percentile pay ratio
2019/20
Option B
28:1
26:1
18:1
2020/21
Option C
32:1
27:1
20:1
2021/22
Option B
43:1
42:1
15:1
Option C was used to calculate the figures in FY21 as that the time of reporting Ted Baker’s gender pay gap data for April 2020 was not yet available. 
Option C was therefore used salary rates in force at 30 January 2021. 
Option B uses the same dataset as the gender pay gap data. As the gender pay gap data is available for Ted Baker’s 2022 Group Annual Report, the 
gender pay gap at April 2021 was used to identify the best equivalent for three Group UK team members whose hourly rates of pay are at the 25th, 
50th and 75th percentiles for the Group. The pay ratios outlined above were then calculated as the ratio of the CEO’s single figure to the total pay and 
benefits of each of these team members.
The value of each team member’s total pay and benefits was calculated using the single figure methodology consistent with that for the CEO. No 
elements of pay have been omitted. 
The next table sets out the salary and total pay and benefits for the three identified quartile-point team members:
25th percentile 
Median
75th percentile 
Salary
16,726
18,058
49,978
Total pay and benefits
17,581
18,233
49,978
The Committee considers that the median CEO pay ratio is consistent with the relative roles and responsibilities of the CEO and the identified team 
members. Ted Baker is committed to offering its team members a competitive remuneration package targeted at the median range for the role. 
Base salaries for team members, including our Executive Directors, are determined with reference to a range of factors, including the role and sustained 
value of the individual in terms of skills, experience and contribution, their market value at the median level and their relative value to Ted Baker. Due to 
the nature of the role, the CEO’s remuneration package has higher weighting on performance-related pay – including the annual bonus and LTIP – 
compared with most of the workforce. This means the pay ratios are likely to fluctuate depending on the outcomes of incentive plans in each year. 
The Committee also recognises that, given the nature of a company’s business and the flexibility permitted within the regulations for identifying and 
calculating the total pay and benefits for team members, the ratios reported above may not be comparable to those reported by other companies.
RELATIVE IMPORTANCE OF SPEND
The next table sets out the percentage change in dividends and employee remuneration for the 52 weeks ended 29 January 2022, compared with the 
53 weeks ended 30 January 2021.
2022 
£’000
2021 
£’000
Percentage 
change
Dividends
0
0
(0%)
Employee remuneration1
67,473
66,278
1.8%
1	 Employee remuneration is net of furlough income.

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REMUNERATION COMMITTEE REPORT
REMUNERATION COMMITTEE AND ADVISERS
Remuneration Committee
The Remuneration Committee sets the remuneration packages of the Executive Directors of the Board and other senior executives who fall within the 
scope of the Remuneration Committee. It approves all service contracts and other contracts between the Company and its Executive Directors and 
senior executives and, if appropriate, approves any outside interests and other directorships that the Executive Directors have. The Committee also 
reviews and approves the design of the Company’s long-term incentive schemes and determines the level of awards to be made and approves the 
performance metrics and targets.
The Remuneration Committee is chaired by Andrew Jennings. Its other members are Helena Feltham and Jon Kempster. Andrew will step down from the 
Board at the 2022 AGM and Meg Lustman has attended Remuneration Committee meetings to ensure there is a succession plan for his departure. 
The Chair and members are independent NEDs, as outlined in the Governance report on pages 76-80. 
The Remuneration Committee’s terms of reference are available at tedbakerplc.com/investor-relations/corporate-governance
Advisers
Deloitte LLP is the independent executive remuneration adviser to the Remuneration Committee and assisted the Committee in its work during the year. 
The Company appointed Deloitte in consultation with the Committee following a competitive tender process. The Committee assesses Deloitte’s advice 
from time to time to make sure it is still independent. Deloitte adheres to the Remuneration Consultants Group Code of Conduct.
Adviser
Appointed by
Service provided to the
Remuneration Committee
Fees based on 
hourly rates
Other services provided 
to the company
Deloitte LLP
Company
Ongoing support in relation to all executive remuneration matters 
including incentive design, target-setting, stakeholder consultation, 
remuneration disclosures and governance developments
£109,700
Debt advisory, forensic 
accounting and internal controls
Remuneration Committee meetings are attended by its members only. But the Committee is helped in its work by the Group CEO, CFO and CPO, who 
are sometimes asked to attend meetings to present their views about specific matters – for example, to update the Committee about any changes to 
wider workforce remuneration. To avoid conflicts of interest, the CEO, CFO and CPO are not present when the Committee discusses agenda items that 
could impact their remuneration. 
STATEMENT OF VOTING AT THE AGM
At the previous AGM, votes on the Remuneration Report – excluding the Directors’ Remuneration Policy – were cast as follows:
For %
Number
Against %
Number
Withheld
Number
Reasons for votes 
against, if applicable
Action taken by 
Remuneration Committee
Approval of the 2021 Directors’ 
Remuneration Report 
93.97%
6.03%
256,387
The number of votes against 
the Remuneration Report was 
not considered to be significant
N/A
115,155,162
7,383,184
The Directors’ Remuneration Policy is subject to a binding vote by shareholders every three years. It was last approved at the AGM held on 21 July 2020.
 
For %
Number
Against %
Number
Withheld
Number
Reasons for votes 
against, if applicable
Action taken by 
Remuneration Committee
Approval of Directors’ 
Remuneration Policy included 
within the 2020 Directors’ 
Remuneration Report
89.29%
10.71%
190,104
The number of votes against 
the updated policy was not 
considered to be significant
N/A
122,540,753
14,694,581
The Directors’ Remuneration Report was approved on behalf of the Board on 26 May 2022 and signed on its behalf by:
Andrew Jennings OBE
Chair of the Remuneration Committee
26 May 2022

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Directors’ Report 
We are required under the Companies Act to produce a Directors’ Report and also make other statutory and regulatory disclosures including under 
LR 9.8.4R as set out in the points below. 
The information outlined below would normally be included in the Directors’ Report but can be found on the following pages of this Annual Report. 
This forms part of the Directors’ Report:
LR 9.8.4
	 Details of any long-term incentive schemes (on page 104)
The remaining disclosures required by LR 9.8.4 are not applicable to the company.
Other
	 Information on energy consumption and greenhouse gas emissions (on page 54 of the Strategic report)
	 Information on future developments in the business (on page 14 of the Strategic report)
	 Information on people policies and team members and the employment of disabled people (on pages 40-46 of the Strategic report)
	 Information on engagement with its team members (on page 42 of the Strategic report)
	 Information on our regard for our business relationships with suppliers, customers and others (on pages 81-83 of the Strategic report)
	 Information on the use of financial instruments (Note 27 to the financial statements from page 161)
	 Information on internal controls and risk management systems in relation to the financial reporting process (on page 60 of the Strategic report)
	 Information included within the Compliance with the Code corporate governance statement on pages 92-95.
MANAGEMENT REPORT
For the purpose of Disclosure Guidance and Transparency Rules DTR 4.1.5R(2) and DTR 4.1.8, the Directors’ Report and the Strategic report make up 
the Management Report.
SUBSIDIARY UNDERTAKINGS
The subsidiary undertakings of the Group in the period are listed in Note 15 to the accounts. The Group also has branches operating in Ireland, 
Portugal and Hong Kong. 
RESULTS AND DIVIDENDS
The audited accounts for the 52 weeks ended 29 January 2022 are set out on pages 116-166. For the 52 weeks ended 29 January 2022 the Group’s 
loss before tax was £44.1 million (2021: loss of £107.7 million). The Directors are not recommending a final dividend.
DIRECTORS
During the period the Directors were those listed on pages 72-73. Details of the Directors’ beneficial interests in the shares of the Company are shown 
on page 104. Details of their interests in share options are given in the Directors’ Remuneration Report on pages 104-105. You will find brief career 
details for each Director on pages 72-73.
SUBSTANTIAL SHAREHOLDINGS
As at 29 January 2022, the Company had been notified, in accordance with the Disclosure Guidance and Transparency Rules (DTR5), of substantial 
interests in the ordinary share capital of the Company. For details see the table below:
Name of holder
Number
% held
Toscafund Asset Management
48,334,208
26.18%
Schroder Investment Management
23,217,206
12.58%
Ray Kelvin
21,186,379
11.48%
Columbia Threadneedle Investments
17,815,325
9.65%
Legal and General
6,659,461
3.61%
Hargreaves Lansdown
6,079,753
3.29%
Fidelity Management & Research
5,720,442
3.10%

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DIRECTORS’ REPORT
In accordance with LR9.8.6(2) there have been the following changes in the interests disclosed to the Company between the end of the period and 
23 May 2022.
Name of holder
Number
% held
Toscafund Asset Management
52,887,154
28.65%
Schroder Investment Management
23,277,565
12.61%
Ray Kelvin
21,187,002
11.48%
Columbia Threadneedle Investments
17,923,664
9.71%
Hargreaves Lansdown
6,534,025
3.54%
Barclays
8,825,125
4.78%
SHARE AND CAPITAL CONTROL
Details of the Company’s share capital are shown in the Group’s financial statements on page 148. As at 29 January 2022 there were 184,610,683 
ordinary shares in issue.
The rights and obligations attaching to the Company’s shares, as well as those conferred on their holders by law, are set out in the Articles of 
Association. Subject to the Articles of Association, the holders of ordinary shares are entitled to receive all shareholder documents, attend and speak 
at general meetings of the Company, exercise all voting rights and receive dividends and participate in other distributions of assets. The Company 
may not exercise any rights (such as voting rights) in respect of any treasury shares and any treasury shares carry no right to receive dividends or other 
distributions of assets. Other than as set out in the Articles of Association, the Company is not aware of any agreements between shareholders restricting 
the voting rights or the right to transfer shares in the Company.
The Directors were granted authority at the 2021 AGM to allot shares in the capital of the Company up to an aggregate nominal amount of 
£3,046,044 (being approximately 33% of the total ordinary share capital in issue prior to the 2021 AGM). This authority is due to lapse at the Annual 
General Meeting in 2022 (the 2022 AGM). At the 2022 AGM, shareholders will be asked to grant a similar allotment authority. The Directors were 
also empowered at the 2021 AGM to allot shares for cash on a non-pre-emptive basis both in connection with a rights issue or similar pre-emptive 
issue and, otherwise than in connection with any such issue, up to a maximum aggregate nominal amount of £461,521. Such amount represented 
approximately 5% of the Company’s ordinary share capital as it stood prior to the 2021 AGM in line with the Pre-Emption Group Statement of Principles 
on disapplying pre-emption rights (the Principles). As permitted by the Principles, the Directors were also empowered at the 2021 AGM to allot shares 
for cash on a non-pre-emptive basis up to the same amount for use only in connection with an acquisition or a specified capital investment.
Both powers are due to lapse at the 2022 AGM at which shareholders will be asked to grant similar powers in line with best practice and the Pre-Emption 
Group’s Principles.
The Company did not seek an authority at the 2021 AGM to buy back its own shares and there was no authority in place as at the end of the period. 
The Company proposes to seek authority to buy back its own shares at the 2022 AGM in line with best practice.
APPOINTMENT AND REMOVAL OF DIRECTORS AND ARTICLES OF ASSOCIATION
The Articles of Association provide that the Company’s shareholders may appoint any person to act as a Director or, on special notice, remove any 
Director from office by passing an ordinary resolution at a general meeting. The Articles also empower the Board to appoint any person as a Director. 
The Articles set out when a Director must leave office. These include where a Director resigns, becomes bankrupt or is prohibited from acting as 
a director for other reasons, is absent from the business for the long term or where a Director is required to resign by all the other Directors.
The Articles provide that any Director who was appointed by the Board during the period shall retire at the next Annual General Meeting following his 
or her appointment, but that Director may then stand for election by the Company’s shareholders. Additionally, at each Annual General Meeting one 
third of the Directors must retire from office and each Director must retire at least once every three years. Retiring Directors may stand for re-election by 
the Company’s shareholders. Notwithstanding the provisions of the Articles, the Company’s current practice, in accordance with the recommendations 
of the Code, is to require each Director to stand for election or re-election by the Company’s shareholders on an annual basis. Changes to the Articles 
of Association must be approved by the shareholders in accordance with the legislation in force from time to time.
The powers of the Directors are determined by legislation and the Articles of Association of the Company in force from time to time.
The Articles can only be amended, or new Articles adopted, by a special resolution passed by shareholders in a general meeting by at least three 
quarters of the votes cast.

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CHANGES OF CONTROL
There are a number of agreements that take effect, alter or terminate upon a change of control of the Company following a takeover bid, such 
as commercial contracts, bank loan agreements and employee share schemes. None of these is deemed to be significant in terms of its potential 
impact on the business of the Company.
The Company does not have agreements with any Director or employee that would provide compensation for loss of office or employment resulting 
from a takeover, save that the Company’s share schemes contain provisions which may cause options and awards granted to team members to vest 
on a takeover.
DIRECTORS’ INTERESTS
The Directors who held office at 29 January 2022 and their connected persons had interests in the shares of the Company as shown in the table below.
% of share capital
29 January 2022  
Beneficial Number
30 January 2021 
Beneficial Number
Helena Feltham
0.02%
33,333
33,333
Andrew Jennings
0.02%
38,338
38,338
Colin La Fontaine Jackson
–
–
–
David Wolffe 
0.02%
33,333
33,333
Fumbi Chima
–
–
N/A
 Jon Kempster
0.02%
33,333
33,333
Meg Lustman
–
–
N/A
Rachel Osborne
0.02%
33,333
33,333
In accordance with LR9.8.6R(1) there has been no change in the beneficial interests of the Directors or their connected persons between the end of the 
reporting period and 23 May 2022.
DONATIONS
There were no charitable donations made during the period (2021: £24,057) and a total of 3.6 tonnes of stock was donated to various charities 
(2021: 21 tonnes). There were no political donations made or political expenditure during the period (2021: £nil).
SOCIAL RESPONSIBILITY
Details of the Group’s social, ethical and environmental responsibility initiatives can be found in our Sustainability story on pages 48-59.
RISK MANAGEMENT
The Company’s policies on financial risk management are outlined in Note 27 to the financial statements. This information is incorporated into this 
Directors’ Report by reference.
POST BALANCE SHEET EVENTS
On 22 April 2022, the Group agreed with its lenders to adjust the covenant tests over the remaining life of the Revolving Credit Facility maturing in 
November 2023 to provide more headroom for the Group given the prolonged disruption of Covid-19 and the impact of the Omicron variant on the 
Group’s trading in the final weeks of the last financial year. 
On 18 March 2022 the Company entered into a 10-year lease for its new corporate head office, the Gorgeous Brown Building.
DIRECTORS’ STATEMENT REGARDING DISCLOSURE OF INFORMATION TO THE AUDITORS
The Directors who held office at the date of approval of this Directors’ Report confirm that, as far as they are aware, there is no relevant audit information 
of which the Company’s auditors are unaware. Each Director has also taken all the steps necessary to ensure the Board is aware of any relevant audit 
information and to establish that the Company’s auditors are aware of any such information.
The report was approved by the Board of Directors on 26 May 2022 and signed on its behalf by:
Rishi Sharma
Group General Counsel & Company Secretary 
26 May 2022

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STATEMENT OF DIRECTORS’ RESPONSIBILITIES
Company law requires the Directors to prepare 
financial statements for each financial year. 
Under that law the Directors are required to 
prepare the Group financial statements and 
have elected to prepare the Company financial 
statements in accordance with UK adopted 
international accounting standards. Under 
company law the Directors must not approve 
the financial statements unless they are satisfied 
that they give a true and fair view of the state 
of affairs of the Group and Company and of 
the profit or loss for the Group for that period.
In preparing these financial statements, the 
Directors are required to: 
	 Select suitable accounting policies and then 
apply them consistently 
	 Make judgements and accounting estimates 
that are reasonable and prudent
	 State whether they have been prepared in 
accordance with UK adopted international 
accounting standards, subject to any material 
departures disclosed and explained in the 
financial statements
	 Prepare the financial statements on the going 
concern basis unless it is inappropriate to 
presume that the Company will continue 
in business 
	 Prepare a Directors’ Report, a Strategic report 
and Directors’ Remuneration Report which 
comply with the requirements of the 
Companies Act 2006.
The Directors are responsible for keeping 
adequate accounting records that are sufficient 
to show and explain the Company’s transactions 
and disclose with reasonable accuracy at any 
time the financial position of the Company 
and enable them to ensure that the financial 
statements comply with the Companies 
Act 2006. 
They are also responsible for safeguarding the 
assets of the Company and hence for taking 
reasonable steps for the prevention and 
detection of fraud and other irregularities. 
The Directors are responsible for ensuring 
that the Annual Report and Accounts, 
taken as a whole, is fair, balanced, and 
understandable and provides the information 
necessary for shareholders to assess the Group’s 
performance, business model and strategy. 
WEBSITE PUBLICATION
The Directors are responsible for ensuring the 
Annual Report and the financial statements 
are made available on a website. Financial 
statements are published on the Company’s 
website in accordance with legislation in the 
United Kingdom governing the preparation 
and dissemination of financial statements, which 
may vary from legislation in other jurisdictions. 
The maintenance and integrity of the Company’s 
website is the responsibility of the Directors. 
The Directors’ responsibility also extends to the 
ongoing integrity of the financial statements 
contained therein.
DIRECTORS’ RESPONSIBILITIES 
PURSUANT TO DTR4
The Directors confirm to the best of 
their knowledge: 
	 The financial statements have been prepared 
in accordance with the applicable set of 
accounting standards and give a true and  
fair view of the assets, liabilities, financial 
position and profit and loss of the Group 
and Company. 
	 The Annual Report includes a fair review 
of the development and performance of 
the business and the financial position of 
the Group and Company, together with 
a description of the principal risks and 
uncertainties that they face. 
We consider the Annual Report and Accounts, 
taken as a whole, is fair, balanced and 
understandable and provides the information 
necessary for shareholders to assess the Group’s 
position and performance, business model 
and strategy. 
On behalf of the Board
Helena Feltham 	
Rachel Osborne 
Interim Chair	
Chief Executive Officer
26 May 2022	
26 May 2022
The Directors are responsible for preparing the Annual Report 
and the financial statements in accordance with UK adopted 
international accounting standards and applicable law  
and regulations.

FIFINANCIAL 
STA
TATEMENT
NTS
130	 Notes to the financial statements
167	 Five-year summary
170	 Approach to Task Force on  
Climate-related Financial Disclosures 
171	 Company information
116	 Independent auditor’s report
124	 Income statement
125	 Statement of comprehensive income
126	 Statement of changes in equity
128	 Balance sheet
129	 Cash flow statement
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Independent auditor’s report to the 
members of Ted Baker plc
OPINION ON THE FINANCIAL STATEMENTS
In our opinion:
	
ɣ the financial statements give a true and fair view of the state of 
the Group’s and of the Parent Company’s affairs as at 29 January 
2022 and of the Group’s loss for the 52 weeks then ended;
	
ɣ the Group financial statements have been properly prepared in 
accordance with UK adopted international accounting standards;
	
ɣ the Parent Company financial statements have been properly 
prepared in accordance with UK adopted international 
accounting standards and as applied in accordance with the 
provisions of the Companies Act 2006; and
	
ɣ the financial statements have been prepared in accordance 
with the requirements of the Companies Act 2006.
We have audited the financial statements of Ted Baker plc 
(the ‘Parent Company’) and its subsidiaries (the ‘Group’) for the 
52 weeks ended 29 January 2022 which comprise the Group 
Income Statement, the Group Statement of Comprehensive Income, 
the Group and Company Statement of Changes in Equity, the Group 
and Company Balance Sheet, the Group and Company Cash Flow 
Statement and notes to the financial statements, including a summary 
of significant accounting policies. The financial reporting framework 
that has been applied in their preparation is applicable law and UK 
adopted international accounting standards and as regards the 
Parent Company financial statements, as applied in accordance 
with the provisions of the Companies Act 2006.
BASIS FOR OPINION
We conducted our audit in accordance with International 
Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those standards are further described in 
the Auditor’s responsibilities for the audit of the financial statements 
section of our report. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis for our 
opinion. Our audit opinion is consistent with the additional report 
to the audit committee. 
Independence
Following the recommendation of the audit committee, we were 
appointed by the members on 21 July 2020 to audit the financial 
statements for the 53 weeks ending 30 January 2021 and subsequent 
financial periods. The period of total uninterrupted engagement 
including retenders and reappointments is 2 years, covering the 
53 weeks ended 30 January 2021 and the 52 weeks ended 
29 January 2022. We remain independent of the Group and the 
Parent Company in accordance with the ethical requirements that 
are relevant to our audit of the financial statements in the UK, including 
the FRC’s Ethical Standard as applied to listed public interest entities, 
and we have fulfilled our other ethical responsibilities in accordance 
with these requirements. The non-audit services prohibited by that 
standard were not provided to the Group or the Parent Company. 
CONCLUSIONS RELATING TO GOING CONCERN
In auditing the financial statements, we have concluded that the 
Directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. We considered 
going concern to be a key audit matter and our evaluation of the 
Directors’ assessment of the Group and the Parent Company’s ability to 
continue to adopt the going concern basis of accounting is considered 
is set out in the related key audit matter section later in this report. 
Based on the work we have performed, we have not identified any 
material uncertainties relating to events or conditions that, individually 
or collectively, may cast significant doubt on the Group and the Parent 
Company’s ability to continue as a going concern for a period of 
at least twelve months from when the financial statements are 
authorised for issue. 
In relation to the Parent Company’s reporting on how it has applied 
the UK Corporate Governance Code, we have nothing material to 
add or draw attention to in relation to the Directors’ statement in the 
financial statements about whether the Directors considered 
it appropriate to adopt the going concern basis of accounting.
Our responsibilities and the responsibilities of the Directors with respect 
to going concern are described in the relevant sections of this report.
OVERVIEW
Coverage¹ 
82% (2021: 86%) of Group profit before tax
88% (2021: 88%) of Group revenue
91% (2021: 92%) of Group total assets
Key audit 
matters
2022
2021
Going concern
Carrying value of inventory
Carrying value of non-current assets:
– Carrying value of store assets
– Carrying value of corporate assets
Deferred tax assets
Parent Company: Recoverability of 
investment in subsidiaries and amounts 
due from subsidiaries
Carrying value of non-current assets for the group 
as a whole was designated a key audit matter 
(“KAM”) in 2021. The assets are split between store 
assets and corporate assets. Given the headroom 
on the corporate asset assessment and the reduction 
in volatility of trading of the group this has not been 
designated a KAM for the current year. The carrying 
value of store assets remain a KAM due to the 
ongoing level of judgment and estimation required 
at a store cash generating unit level.
Materiality
Group financial statements as a whole
£3m (2021:£2.4m) based on 0.7% (2021: 0.7%) 
of Revenue
1	 These are areas which have been subject to a full scope 
audit by the Group engagement team.

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AN OVERVIEW OF THE SCOPE OF OUR AUDIT
Our Group audit was scoped by obtaining an understanding of 
the Group and its environment, including the Group’s system of 
internal control, and assessing the risks of material misstatement in 
the financial statements. We also addressed the risk of management 
override of internal controls, including assessing whether there was 
evidence of bias by the Directors that may have represented a risk 
of material misstatement.
The Group has 19 (2021: 20) reporting components which represent 
individual legal entities and branches and we assessed two (2021: 
two) of these to be significant components. One of these significant 
components is based in the UK and one in the US. We completed 
full scope audits for the Parent company and each of the two 
significant components. Non-significant components were subject 
to either specified audit procedures or desktop review procedures. 
The Group audit team completed all audit work across the Group.
Key audit matters
Key audit matters are those matters that, in our professional 
judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant 
assessed risks of material misstatement (whether or not due to fraud) 
that we identified, including those which had the greatest effect on: 
the overall audit strategy, the allocation of resources in the audit, and 
directing the efforts of the engagement team. These matters were 
addressed in the context of our audit of the financial statements 
as a whole, and in forming our opinion thereon, and we do not 
provide a separate opinion on these matters.
Key audit matter 
How the scope of our audit addressed the key 
audit matter
Going concern
Note 1 sets out how the 
directors have formed 
a judgement that the use 
of the going concern 
basis is appropriate in 
preparing the financial 
statements of the Group 
and parent Company
The Directors’ assessment of going concern has 
involved significant estimates and judgements. 
These were based on an evaluation of the 
inherent risks to the Group’s and the Company’s 
business model and how those risks might affect 
the Group’s and Company’s financial resources 
or ability to continue operations over a 12 month 
period to the end of May 2023.
The risks that we considered most likely to 
adversely affect the Group’s and Company’s 
available financial resources, including the debt 
facilities available under the terms that were 
amended in April 2022, were:
	
ɣ the ongoing recovery of demand for the 
Group’s products and services following the 
impact of the COVID-19 Global Pandemic
	
ɣ the forecast rates of growth in revenue, 
particular with respect to online, which is 
driven largely by the new product collection 
but also leveraging from the benefits from the 
launch of the new digital sales platform early 
in FY 2023
	
ɣ the inflationary cost pressures facing the 
industry and the wider economy
	
ɣ the sensitivity to the above as to the financial 
covenants which are part of the terms for the 
availability of the debt facilities available
Because of the significance of this area and 
the effect on our audit strategy, we considered 
going concern and the sufficiency of the related 
disclosures to be a key audit matter.
We assessed the Directors’ forecast models with the 
assistance of our internal business restructuring experts to assist 
the audit team in testing the application and appropriateness 
of assumptions approved by the Directors within the forecast 
cash flow model and the mathematical accuracy of the 
calculations within the model.
We made detailed enquiries of the board and management 
on the reasonableness of the assumptions and future plans 
modelled within the directors’ base case forecasts including 
considering whether such plans align with expectations within 
the wider retail industry and adjusted for the Group’s specific 
circumstances and recent trading information. 
We considered the appropriateness of anticipated growth 
in trading levels, in particular with respect to online revenue 
through detailed enquiry and assessing the modelled impact 
of the new digital sales platform.
We considered the appropriateness of modelled costs in 
light of the impact of both the business transformation plan 
and inflationary cost pressures by comparing to changes to 
costs already being realised by the business and comparing 
future expectations to see if they align with the industry and 
wider economy.
We challenged the appropriateness of the downside 
sensitivities applied in the directors’ Severe But Plausible 
(“SBP”) downside stress test and reverse stress test (“RST”) 
assessments. This included considering whether other 
scenarios (or events) might be appropriate to incorporate into 
the assessment.
We inspected the Group’s amended covenant terms under 
the new facility agreement to gain assurance that the 
scenarios modelled appropriately considered these terms.
We considered the directors assessment of the adequacy of 
headroom on the loan covenants under both the base case 
and SBP stress test. We also considered the RST and the 
extent to which the likelihood of this scenario was sufficiently 
low to support the directors’ conclusion that there was no 
material uncertainty in relation to the adoption of the going 
concern basis in the preparation of the financial statements.

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Independent auditor’s report
Key audit matter 
How the scope of our audit addressed the key 
audit matter
Going concern
continued
We considered the adequacy of the disclosures in the 
financial statements against the requirements of the 
accounting standards and consistency of the disclosure 
against the directors’ base case forecasts and the directors’ 
SBP stress test and RST assessment.
Key Observations 
Based on the work we have performed, we have not 
identified any material uncertainties relating to events or 
conditions that, individually or collectively, may cast 
significant doubt on the Group and the Parent Company’s 
ability to continue as a going concern for a period of at least 
twelve months from when the financial statements are 
authorised for issue.
Group: Carrying value of inventory
Note 1 sets out the 
accounting policies 
for inventory.
Note 2 sets out sources 
of estimation uncertainty 
within inventory.
Note 3 sets out the 
changes in accounting 
estimates relating 
to inventory.
Note 17 sets out the 
components of inventory 
and amounts recognised 
as an expense in 
the period.
Inventory is held at the lower of cost and net 
realisable value.
	
ɣ The Directors have estimated the net 
realisable value of inventory based on 
recent trading patterns. This estimates the 
percentage of inventory, by season, that 
is expected to be sold through liquidation 
channels at a price that is lower than cost.
	
ɣ In the year, Management has changed the 
basis of determining the inventory 
obsolescence as set out in note 3.
	
ɣ The key areas of judgement and estimation 
by Management is the proportion of the 
original stock season that will enter into 
liquidation stage and the price at which 
that stock will be realised. 
	
ɣ The directors are required to present 
disclosures in a manner that helps users 
of financial statements to understand the 
judgements that directors make about 
the future and about other sources of 
estimation uncertainty.
Given the level of judgement and estimation 
involved to ensure that inventory is correctly 
valued at the lower of cost and net realisable 
value, this was considered to be a key 
audit matter.
We assessed the reasonableness of the directors’ estimate 
of the volume of inventory held at the balance sheet date that 
is forecast to enter liquidation channels and the liquidation 
recovery rate. To do this we:
	
ɣ considered the directors’ comparison of historic trading 
data to the percentages used within their provision model.
	
ɣ considered whether provision percentages were 
appropriately risk adjusted to reflect current trading 
expectations within the wider retail industry and adjusted 
for factors specific to the business such as any changing 
customer demand profile for recent seasons.
We held discussions with the board and management to 
understand the rationale for the change in the basis of 
calculating the inventory provision to determine that the 
change is appropriate.
We performed an assessment of historic trading data used 
by the directors and recalculated the percentage of each 
season’s stock that is expected to enter the liquidation stage 
and also the liquidation cost recovery rate. 
We considered historic trading data to test non-liquidation 
channel sales, confirming that they do not result in items being 
sold for a value below cost.
We assessed Management’s sensitivity analysis to consider 
how a change in the volume of inventory held at the balance 
sheet date eventually entering liquidation channels or 
a change in the liquidation cost recovery rate of these items 
could impact inventory provisions.
We considered the adequacy of the disclosures in the 
financial statements against the requirements of the accounting 
standards, including the calculation of the financial impact of 
the change in basis. We recalculated the sensitivities 
disclosed to ensure they align with the directors’ 
provisioning model.
Key observations
As a result of performing the procedures above we consider 
the judgements and estimates used in considering the carrying 
value of inventory to be reasonable.

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Key audit matter 
How the scope of our audit addressed the key 
audit matter
Group: Carrying value of non-current store assets
Note 1 sets out the 
accounting policies 
for the non-current 
store assets.
Note 2 sets out 
sources of estimation 
uncertainty and the key 
judgements made in 
applying policies.
Covid-19 resulted in restrictions and store 
closures during the audited period and there 
is continuing uncertainty at the balance sheet 
date related to the timing and level of 
anticipated recovery. There are also a number 
of inflationary cost pressures impacting future 
cash flows as a result of both UK and global 
economic events. 
The majority of stores in the group (with assets 
included within property, plant and equipment 
and right-of use assets) have therefore been 
assessed as having indicators of impairment. 
Accordingly an impairment assessment has 
been completed by the directors.
The impairment assessment completed by the 
directors assesses the recoverable amount 
of its cash generating units (individual stores) 
which requires the forecasting and discounting 
of future cash flows for inclusion within 
a value-in-use model. 
The directors are required to present disclosures 
in a manner that helps users of financial 
statements to understand the judgements that 
directors make about the future and about 
other sources of estimation uncertainty.
The value in use impairment assessments 
include a high degree of estimation uncertainty 
and this was therefore considered to be a key 
audit matter.
We assessed the accuracy of the forecast models used 
to determine anticipated future cash flows in the directors’ 
impairment assessment. To do this we confirmed the 
forecasts included in the assessment were consistent with 
the base case forecasts used to support the Group’s going 
concern assessment.
We evaluated the assumptions used within the forecast 
models including whether such plans align with 
expectations within the wider retail industry and adjusted 
for Ted Baker’s specific circumstances within the jurisdictions 
of the store portfolio.
We assessed the methodology applied within the impairment 
model against the relevant accounting standards and 
considered the appropriate interaction of IAS 36 Impairment 
of assets and IFRS 16 Leases. This included:
	ɣ assessing the appropriateness of the cash generating units 
used in the impairment assessment and considered the 
anticipated future cashflows modelled for each cash 
generating unit for the purposes of the assessment.
	
ɣ using our internal valuations experts to support the audit 
team in assessing the reasonableness of the discount rate 
applied in the value-in-use model.
	
ɣ assessing the methodology in respect of right of use assets 
and related lease costs within the impairment model.
	
ɣ considering the appropriateness of managements 
conclusion that there were no reversal triggers based on 
our knowledge of the entities performance in the year.
We assessed Management’s sensitivity analysis to consider 
how actual results that may differ from forecast results could 
impact store impairments.
We assessed whether the disclosures in the financial 
statements detail the key judgements within the impairment 
model and sources of estimation uncertainty.
Key observations
As a result of performing the procedures above we 
considered the judgements and estimates included within 
the impairment assessments to be reasonable.

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Independent auditor’s report
Key audit matter 
How the scope of our audit addressed the key 
audit matter
Group: Use of deferred tax assets
Note 1 sets out the 
accounting policies for 
deferred tax assets.
Note 2 sets out sources 
of estimation uncertainty 
and the key judgements 
made in applying 
policies.
Note 16 sets out the 
components of the 
assets above.
During the financial period, the COVID-19 
pandemic has adversely affected the 
performance of subsidiaries in the Group, 
leading to losses being generated. 
The recoverability of the deferred tax assets is 
reliant on the availability of future taxable profits 
of those subsidiaries and the directors have 
accordingly prepared a forecast assessment 
and determined that the tax assets recognised 
are supported by future taxable profits against 
which they will be offset. 
The directors are required to present disclosures 
in a manner that helps users of financial 
statements to understand the judgements that 
directors make about the future and about other 
sources of estimation uncertainty.
Due to the degree of estimation uncertainty 
inherent in this assessment this was considered 
to be a key audit matter. 
We assessed the accuracy of the forecast models used to 
determine anticipated future taxable profits in the directors’ 
recoverability assessment. To do this we confirmed the 
forecasts included in the assessment were consistent with 
the base case forecasts used to support the Group’s going 
concern assessment.
We evaluated the assumptions used within the forecast 
models including the growth rates applied beyond the going 
concern assessment period and whether such plans align with 
expectations within the wider retail industry as adjusted for 
Ted Baker’s specific circumstances.
We involved transfer pricing experts to support the audit 
team in assessing the appropriateness of transfer pricing 
methodology adopted within the models for recovery of 
deferred tax assets.
We calculated our own sensitivity analysis to consider how 
actual results that may differ from forecast results could impact 
the deferred tax assets recognised.
We assessed whether the disclosures in the financial 
statements detail the key judgements within the recoverability 
assessment and sources of estimation uncertainty.
Key observations
As a result of performing the procedures above we consider 
the estimates included within the forecast use of tax assets 
assessment to be appropriate.
Parent Company: Recoverability of investment in subsidiaries and amounts due from subsidiaries
Note 1 sets out the 
accounting policies for 
the above assets.
Note 2 sets out sources 
of estimation uncertainty 
and the key judgements 
made in applying 
policies.
Notes 15,18 and 26 set 
out the components of the 
assets above.
During the financial period, the COVID-19 
pandemic has adversely affected the 
performance of subsidiaries in the Group, 
with significant impact on cash generated. 
The recoverability of the investments in and 
amounts due from subsidiaries is reliant on 
the future cash flows of those subsidiaries and 
the directors have accordingly prepared 
a value-in-use assessment and determined 
that no impairment needs to be recognised. 
The directors are required to present disclosures 
in a manner that helps users of financial 
statements to understand the judgements that 
directors make about the future and about 
other sources of estimation uncertainty.
Due to the degree of estimation uncertainty 
inherent in this assessment this was considered 
to be a key audit matter. 
We assessed the accuracy of the forecast models used to 
determine anticipated future cash flows in the directors’ 
recoverability assessment. To do this we confirmed the 
forecasts included in the assessment were consistent with 
the base case forecasts used to support the Group’s going 
concern assessment.
We evaluated the assumptions used within the forecast 
models including the growth rates applied beyond the going 
concern assessment period and whether such plans align with 
expectations within the wider retail industry as adjusted for 
Ted Baker’s specific circumstances.
We assessed Management’s sensitivity analysis to consider 
how actual results that may differ from forecast results could 
impact the assets carrying value.
We assessed whether the disclosures in the financial 
statements detail the key judgements within the recoverability 
assessment and sources of estimation uncertainty.
Key observations
As a result of performing the procedures above we consider 
the estimates included within the value-in-use assessment 
are reasonable.

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OUR APPLICATION OF MATERIALITY
We apply the concept of materiality both in planning and performing 
our audit, and in evaluating the effect of misstatements. We consider 
materiality to be the magnitude by which misstatements, including 
omissions, could influence the economic decisions of reasonable 
users that are taken on the basis of the financial statements. 
In order to reduce to an appropriately low level the probability that 
any misstatements exceed materiality, we use a lower materiality 
level, performance materiality, to determine the extent of testing 
needed. Importantly, misstatements below these levels will not 
necessarily be evaluated as immaterial as we also take account 
of the nature of identified misstatements, and the particular 
circumstances of their occurrence, when evaluating their effect 
on the financial statements as a whole. 
Based on our professional judgement, we determined materiality 
for the financial statements as a whole and performance materiality 
as follows:
Group financial 
statements
Parent company financial 
statements
2022
£m
2021
£m
2022
£m
2021
£m
Materiality
3.0
2.4
1.5
1.5
Basis for 
determining 
materiality
0.7% of 
revenue
0.7% of 
revenue
1.0% of 
total assets
1.0% of 
total assets
Rationale for 
the benchmark 
applied
Revenue represents 
the most appropriate 
benchmark of trading 
for the group given 
the volatility in 
performance caused by 
the Covid-19 pandemic.
Total assets is 
considered to be 
the most appropriate 
measure as the 
Company is a holding 
company that does 
not trade.
Performance 
materiality
1.8
1.4
0.9
0.9
Basis for 
determining 
performance 
materiality
60% of 
overall 
materiality
60% of 
overall 
materiality
60% of 
overall 
materiality
60% of 
overall 
materiality
Performance materiality
In reaching our conclusion on the level of performance materiality 
to be applied for 2022 we considered a number of factors including 
the expected total value of known and likely misstatements (based 
on past experience), our knowledge of the group’s internal controls 
and management’s attitude towards proposed adjustments.
Component materiality
We set materiality for each component of the Group based on 
a percentage of between 40% and 80% of Group materiality 
dependent on the size and our assessment of the risk of material 
misstatement of that component. Component materiality ranged 
from £1.2m to £2.4m (2021: £1.5m to 1.8m). In the audit of each 
component, we further applied performance materiality levels of 60% 
of the component materiality to our testing to ensure that the risk of 
errors exceeding component materiality was appropriately mitigated.
Reporting threshold 
We agreed with the Audit Committee that we would report to them 
all individual audit differences in excess of £60,000 (2021:£48,000). 
We also agreed to report differences below this threshold that, in our 
view, warranted reporting on qualitative grounds.
OTHER INFORMATION
The directors are responsible for the other information. The other 
information comprises the information included in the Annual Report 
other than the financial statements and our auditor’s report thereon. 
Our opinion on the financial statements does not cover the other 
information and, except to the extent otherwise explicitly stated in our 
report, we do not express any form of assurance conclusion thereon. 
Our responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent with 
the financial statements or our knowledge obtained in the course of 
the audit, or otherwise appears to be materially misstated. If we 
identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether this gives rise to 
a material misstatement in the financial statements themselves. If, 
based on the work we have performed, we conclude that there is a 
material misstatement of this other information, we are required to 
report that fact.
We have nothing to report in this regard.
CORPORATE GOVERNANCE STATEMENT
The Listing Rules require us to review the Directors’ statement in relation 
to going concern, longer-term viability and that part of the Corporate 
Governance Statement relating to the parent company’s compliance 
with the provisions of the UK Corporate Governance Code specified 
for our review. 
Based on the work undertaken as part of our audit, we have 
concluded that each of the following elements of the Corporate 
Governance Statement is materially consistent with the financial 
statements or our knowledge obtained during the audit. 
Going concern 
and longer-term 
viability
	
ɣ The Directors’ statement with regards to the 
appropriateness of adopting the going 
concern basis of accounting and any 
material uncertainties identified set out on 
page 67; and
	
ɣ The Directors’ explanation as to their 
assessment of the Group’s prospects, the 
period this assessment covers and why the 
period is appropriate set out on page 69.
Other Code 
provisions 
	
ɣ Directors’ statement on fair, balanced and 
understandable set out on page 114;
	
ɣ Board’s confirmation that it has carried out 
a robust assessment of the emerging and 
principal risks set out on page 60;
	
ɣ The section of the annual report that 
describes the review of effectiveness of risk 
management and internal control systems set 
out on page 60; and
	
ɣ The section describing the work of the 
audit committee set out on page 84.

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Independent auditor’s report
RESPONSIBILITIES OF DIRECTORS
As explained more fully in the statement of Directors’ responsibilities, 
the Directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view, 
and for such internal control as the Directors determine is necessary 
to enable the preparation of financial statements that are free from 
material misstatement, whether due to fraud or error.
In preparing the financial statements, the Directors are responsible 
for assessing the Group’s and the Parent Company’s ability to 
continue as a going concern, disclosing, as applicable, matters 
related to going concern and using the going concern basis of 
accounting unless the Directors either intend to liquidate the Group 
or the Parent Company or to cease operations, or have no realistic 
alternative but to do so.
AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF 
THE FINANCIAL STATEMENTS
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s 
report that includes our opinion. Reasonable assurance is a high level 
of assurance, but is not a guarantee that an audit conducted in 
accordance with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions of users 
taken on the basis of these financial statements.
Extent to which the audit was capable of detecting irregularities, 
including fraud
Irregularities, including fraud, are instances of non-compliance 
with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect material misstatements 
in respect of irregularities, including fraud. The extent to which our 
procedures are capable of detecting irregularities, including fraud 
is detailed below:
In identifying and assessing risks of material misstatement in respect 
of irregularities, including fraud, we considered the following: 
	
ɣ the nature of the industry, control environment and business 
performance including the design of the Group’s remuneration 
policies, key drivers for Directors’ remuneration and 
performance targets;
	
ɣ the results of our enquiries of management and the Audit 
Committee about their own identification of the risk of irregularities; 
	
ɣ any matters we identified through the review of the Group’s 
documentation of their policies and procedures; and
	
ɣ the matters discussed among the audit engagement team 
regarding how and where fraud might occur in the financial 
statements and any potential indicators of fraud. 
We gained an understanding of the legal and regulatory framework 
applicable to the Group and the industry in which it operates, and 
considered the risk of fraud and non-compliance with applicable 
laws and regulations. These included but were not limited to the 
Companies Act 2006, Financial Conduct Authority regulations 
including the UK Listing Rules, the principles of the UK Governance 
Code, employment law, pensions and tax legislation. 
OTHER COMPANIES ACT 2006 REPORTING
Based on the responsibilities described below and our work 
performed during the course of the audit, we are required by the 
Companies Act 2006 and ISAs (UK) to report on certain opinions 
and matters as described below. 
Strategic report 
and Directors’ 
report
In our opinion, based on the work undertaken 
in the course of the audit:
	
ɣ the information given in the Strategic report 
and the Directors’ report for the financial 
year for which the financial statements are 
prepared is consistent with the financial 
statements; and
	
ɣ the Strategic report and the Directors’ 
report have been prepared in accordance 
with applicable legal requirements.
In the light of the knowledge and 
understanding of the Group and Parent 
Company and its environment obtained in the 
course of the audit, we have not identified 
material misstatements in the strategic report 
or the Directors’ report.
Directors’ 
remuneration
In our opinion, the part of the Directors’ 
remuneration report to be audited has been 
properly prepared in accordance with the 
Companies Act 2006.
Matters on which 
we are required to 
report by exception
We have nothing to report in respect of the 
following matters in relation to which the 
Companies Act 2006 requires us to report to 
you if, in our opinion:
	
ɣ adequate accounting records have 
not been kept by the Parent Company, 
or returns adequate for our audit have not 
been received from branches not visited 
by us; or
	
ɣ the Parent Company financial statements 
and the part of the Directors’ remuneration 
report to be audited are not in agreement 
with the accounting records and returns; or
	
ɣ certain disclosures of Directors’ 
remuneration specified by law are not 
made; or
	
ɣ we have not received all the information 
and explanations we require for our audit.

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We discussed among the engagement team how and where 
fraud might occur in the financial statements and any potential 
indicators of fraud. As part of this discussion, we identified potential 
for fraudulent manipulation of the financial statements (including the 
risk of override of controls), and determined that the principal risks 
were related to posting of inappropriate journal entries to manipulate 
revenue and/or profits and management bias in significant 
accounting estimates and judgements.
Our procedures included, but were not limited to:
	
ɣ identifying and testing journal entries, in particular journal entries 
posted to revenue, unusual account combinations, journals posted 
through suspense accounts, journals posted by unexpected users;
	
ɣ enquiries with management, the Audit Committee and enquiries 
of internal legal counsel to identify any known or suspected 
non-compliance or fraud; 
	
ɣ review of minutes of Board meetings throughout the year to 
identify any non-compliance with laws and regulation, not 
already disclosed by management; 
	
ɣ review of tax compliance and involvement of our tax experts 
in the audit; 
	
ɣ review of internal audit reports for reference of any internal 
control failures; and
	
ɣ challenging assumptions and judgements made by management in 
their significant accounting estimates and judgements, in particular 
in relation to the measurement of impairment provisions, valuation 
of inventory, recoverability of parent company investments, 
recoverability of deferred tax assets and amounts due from 
subsidiaries and going concern.
Our audit procedures were designed to respond to risks of material 
misstatement in the financial statements, recognising that the risk of 
not detecting a material misstatement due to fraud is higher than the 
risk of not detecting one resulting from error, as fraud may involve 
deliberate concealment by, for example, forgery, misrepresentations 
or through collusion. There are inherent limitations in the audit 
procedures performed and the further removed non-compliance 
with laws and regulations is from the events and transactions 
reflected in the financial statements, the less likely we are to 
become aware of it.
A further description of our responsibilities is available on 
the Financial Reporting Council’s website at:  
www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our auditor’s report.
USE OF OUR REPORT
This report is made solely to the Parent Company’s members, 
as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken so 
that we might state to the Parent Company’s members those matters 
we are required to state to them in an auditor’s report and for no other 
purpose. To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the Parent Company and 
the Parent Company’s members as a body, for our audit work, for this 
report, or for the opinions we have formed.
Sophia Michael (Senior Statutory Auditor)
For and on behalf of BDO LLP, Statutory Auditor
London, UK
26 May 2022
BDO LLP is a limited liability partnership registered in England and 
Wales (with registered number OC305127).

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FINANCIAL STATEMENTS
52 weeks ended 29 January 2022
53 weeks ended 30 January 2021
Note
Underlying
£'000
Non-underlying
items2
£'000
Total
£'000
Underlying
£'000
Non-underlying
items2
£'000
Total
(Restated)1
£'000
Revenue
5
428,240
–
428,240
355,271
–
355,271
Cost of sales
(191,883)
1,220
(190,663)
(162,918)
(7,957)
(170,875)
Gross profit/(loss)
236,357
1,220
237,577
192,353
(7,957)
184,396
Distribution costs
(184,086)
(2,988)
(187,074)
(177,495)
(45,303)
(222,798)
Administrative costs
(85,803)
(10,062)
(95,865)
(71,025)
(13,402)
(84,427)
Other operating income and expenses
7
2,831
7,966
10,797
6,488
17,446
23,934
Operating loss
(30,701)
(3,864)
(34,565)
(49,679)
(49,216)
(98,895)
Share of post-tax (losses) from joint ventures
15
(1,270)
–
(1,270)
(1,136)
(7)
(1,143)
Finance income
8
259
–
259
399
655
1,054
Finance expense
8
(6,699)
(1,775)
(8,474)
(8,745)
–
(8,745)
Loss before tax
6
(38,411)
(5,639)
(44,050)
(59,161)
(48,568)
(107,729)
Taxation
10
8,160
306
8,466
19,149
2,135
21,284
(Loss) after tax attributable to owners 
of the Company 
(30,251)
(5,333)
(35,584)
(40,012)
(46,433)
(86,445)
Loss per share 
12
Basic 
(19.3p)
(56.2p)
Diluted
(19.3p)
(56.2p)
1	 More details of the restatement are found in Note 3.
2	 More details on non-underlying items and a reconciliation of Alternative Performance Measures are included in Note 6.
The accompanying notes are an integral part of the financial statements.
Group income statement
For the 52 weeks ended 29 January 2022

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52 weeks ended
29 January
2022
£‘000
53 weeks ended
30 January
2021
£‘000
(Loss) after tax attributable to owners of the company
(35,584)
(86,445)
Other comprehensive (loss)/income
Items that may be reclassified to the Income Statement
Net effective portion of changes in fair value of cash flow hedges
1,084
(422)
Exchange differences on translation of foreign operations net of tax
1,567
(746)
Other comprehensive income/(loss) for the period
2,651
(1,168)
Total comprehensive (loss) for the period
(32,933)
(87,613)
The accompanying notes are an integral part of the financial statements.
Group statement of comprehensive income
For the 52 weeks ended 29 January 2022

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FINANCIAL STATEMENTS
Group statement of changes in equity
For the 52 weeks ended 29 January 2022
Note
Share 
capital
£’000
Share 
premium
£’000
Other 
reserves
£’000
Translation
reserve
£’000
Retained 
earnings
£’000
Total equity 
attributable 
to equity
shareholders
of the parent
£’000
Balance at 30 January 2021 
9,230
101,304
(1,165)
5,582
37,085
152,036
Comprehensive loss for the period
Loss for the period
–
–
–
–
(35,584)
(35,584)
Exchange differences on translation of 
foreign operations
–
–
–
1,912
–
1,912
Current tax on foreign currency translation
10
–
–
–
(345)
–
(345)
Effective portion of changes in fair value of cash 
flow hedges
–
–
(44)
–
–
(44)
Transferred to initial carrying amount of inventory
–
–
1,184
–
–
1,184
Deferred tax associated with movement in 
hedging reserve
10
–
–
(56)
–
–
(56)
Total comprehensive loss for the period
–
–
1,084
1,567
(35,584)
(32,933)
Transactions recognised directly in equity
Increase in issued share capital
24
–
–
–
–
–
–
Share-based payment charges
25
–
–
–
–
1,290
1,290
Movement on current and deferred tax on 
share-based payments
10
–
–
–
–
(5)
(5)
Total
–
–
–
–
1,285
1,285
Balance at 29 January 2022
9,230
101,304
(81)
7,149
2,786
120,388
For the 53 weeks ended 30 January 2021
Note
Share 
capital
£’000
Share 
premium
£’000
Other 
reserves
£’000
Translation
reserve
£’000
Retained 
earnings
£’000
Total equity 
attributable 
to equity
shareholders
of the Company
£’000
Balance at 25 January 2020 
2,228
10,555
(743)
6,328
122,305
140,673
Comprehensive (loss)/income for the period
Loss for the period
–
–
–
–
(86,445)
(86,445)
Exchange differences on translation of 
foreign operations
–
–
–
(1,333)
–
(1,333)
Current tax on foreign currency translation
10
–
–
–
587
–
587
Effective portion of changes in fair value of cash 
flow hedges
–
–
(428)
–
–
(428)
Deferred tax associated with movement in 
hedging reserve
10
–
–
6
–
–
6
Total comprehensive loss for the period
–
–
(422)
(746)
(86,445)
(87,613)
Transactions recognised directly in equity
Increase in issued share capital
24
7,002
90,749
–
–
–
97,751
Share-based payment charges
–
–
–
–
1,204
1,204
Movement on current and deferred tax on 
share-based payments
10
–
–
–
–
21
21
Total
7,002
90,749
–
–
1,225
98,976
Balance at 30 January 2021
9,230
101,304
(1,165)
5,582
37,085
152,036
The accompanying notes are an integral part of the financial statements.
 

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Company statement of changes in equity
For the 52 weeks ended 29 January 2022
Note
Share 
capital
£’000
Share 
premium
£’000
Other 
reserves
£’000
Retained
earnings
£’000
Total 
equity
£’000
Balance at 30 January 2021
9,230
101,304
23,985
17,743
152,262
Loss for the period
11
–
–
–
(351)
(351)
Transactions with owners recorded directly in equity
Increase in issued share capital
24
–
–
–
–
–
Share-based payments charges for awards granted 
to subsidiary employees
25
–
–
1,290
–
1,290
Dividends paid
–
–
–
–
–
Total transactions with owners
–
–
1,290
–
1,290
Balance at 29 January 2022
9,230
101,304
25,275
17,392
153,201
For the 53 weeks ended 30 January 2021
Note
Share 
capital
£’000
Share 
premium
£’000
Other 
reserves
£’000
Retained 
earnings
£’000
Total 
equity
£’000
Balance at 25 January 2020
2,228
10,555
22,781
17,586
53,150
Profit for the period
11
–
–
–
157
157
Transactions with owners recorded directly in equity
Increase in issued share capital
24
7,002
90,749
–
–
97,751
Share-based payments charges for awards granted 
to subsidiary employees
25
–
–
1,204
1,204
Dividends paid
–
–
–
–
–
Total transactions with owners
7,002
90,749
1,204
–
98,955
Balance at 30 January 2021
9,230
101,304
23,985
17,743
152,262
The accompanying notes are an integral part of the financial statements.

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FINANCIAL STATEMENTS
Group and company balance sheet
At 29 January 2022
Note
Group 
29 January 
2022
£’000
Group 
30 January 
2021
Restated1
£’000
Company 
29 January 
2022
£’000
Company 
30 January 
2021
£’000
Intangible assets
13
28,421
34,758
–
–
Property, plant and equipment
14
30,200
39,401
–
–
Right-of-use assets
23
63,519
81,759
–
–
Investment in joint ventures 
15
2,421
3,691
–
–
Investment in subsidiary companies
15
–
–
27,696
26,407
Amounts owed by Group undertakings
26,18
–
–
123,753
119,672
Deferred tax assets
16
35,187
27,635
1,638
1,100
Prepayments
84
541
–
–
Non-current assets
159,832
187,785
153,087
147,179
Inventories
17
103,071
87,848
–
–
Trade and other receivables
18
56,660
44,666
66
–
Amounts due from JV
18
4,505
4,305
–
–
Income tax receivable 
1,293
7,983
–
–
Cash and cash equivalents
21
14,515
66,671
195
5,195
Current assets
180,044
211,473
261
5,195
Total assets
339,876
399,258
153,348
152,374
Trade and other payables
22
(76,893)
(86,829)
(147)
(112)
External borrowings
21
(8,000)
–
–
–
Bank overdraft
21
(3,417)
–
–
–
Income tax payable
(3,028)
(2,607)
–
–
Lease liabilities
23
(43,129)
(45,063)
–
–
Provisions 
20
(199)
(1,973)
–
–
Derivative financial liabilities
19
(75)
(1,191)
–
–
Current liabilities
(134,741)
(137,663)
(147)
(112)
Provisions 
20
(2,862)
(2,942)
–
–
Lease liabilities
23
(81,805)
(106,617)
–
–
Deferred tax liabilities
16
(80)
–
–
–
Non-current liabilities
(84,747)
(109,559)
–
–
Total liabilities
(219,488)
(247,222)
(147)
(112)
Net assets
120,388
152,036
153,201
152,262
Share capital
24
9,230
9,230
9,230
9,230
Share premium
101,304
101,304
101,304
101,304
Other reserves
24
(81)
(1,165)
25,275
23,985
Translation reserve
24
7,149
5,582
–
–
Retained earnings
2,786
37,085
17,392
17,743
Total equity attributable to equity shareholders of the 
parent Company
120,388
152,036
153,201
152,262
Total equity
120,388
152,036
153,201
152,262
1	 More details of the restatement are found in Note 3.
The Company has taken advantage of the exemption allowed under section 408 of the Companies Act 2006 and has not presented its own 
statement of comprehensive income in these financial statements. The profit/(loss) for the year in the accounts of the Company was £(0.4)m 
(2021: £0.2m).
These financial statements were approved by the Board of Directors and authorised for issue on 26 May 2022 and were signed on its behalf by:
Marc Dench  Director
Company number: 03393836
The accompanying notes are an integral part of the financial statements.

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Group and company cash flow statement
For the 52 weeks ended 29 January 2022
Group
52 weeks
ended
29 January
2022
£’000
Group
53 weeks
ended
30 January
2021
£’000
Company
52 weeks
ended
29 January
2022
£’000
Company
53 weeks
ended
30 January
2021
£’000
Cash generated from operations
(Loss)/profit for the period
(35,584)
(86,445)
(350)
157
Adjusted for:
Income tax credit
(8,466)
(21,284)
(538)
(157)
Depreciation and amortisation
36,738
53,109
–
–
IFRS 16 modifications
2,475
–
–
–
Amortisation of reacquired right
–
1,746
–
–
Impairment
2,988
45,303
–
–
(Profit)/Loss on disposal of business
– 
(17,446)
–
–
(Profit)/loss on disposal of property, plant and equipment and right of use assets
(979)
933
–
–
Write off property, plant and equipment
1,285
325
–
–
Share-based payments charge
1,290
1,204
–
–
Net finance expense 
5,539
7,691
–
–
Change in accounting estimates for inventory
–
–
–
IFRS 16 practical expediency 
361
(361)
–
–
Net change in derivative financial assets and liabilities carried at fair value 
through profit or loss
–
–
–
–
Share of loss in joint venture
1,270
1,143
–
–
Increase in provisions
3,074
4,915
–
–
Decrease in non-current prepayments 
406
126
–
–
Decrease/(increase) in inventory
(15,146)
43,821
–
–
Decrease/(increase) in trade and other receivables
(5,333)
21,966
(66)
–
Increase/(decrease) in trade and other payables
(21,842)
(8,135)
35
–
Income taxes received/(paid)
8,090
4,021
Net cash (used in)/generated from operating activities
(23,834)
52,632
(919)
–
Cash flow from investing activities
Purchases of property, plant and equipment and intangibles
(7,533)
(6,981)
–
–
Proceeds from sale of property, plant and equipment
237
77,782
–
–
Investment in equity accounted investee
–
–
–
–
Increase in loans to Group companies
–
–
(4,081)
(92,557)
Interest received
206
94
–
–
Dividends received from joint venture
–
254
–
–
Payments (to)/from joint venture
(200)
157
–
–
Net cash (used in)/generated from investing activities
(7,290)
71,306
(4,081)
(92,557)
Cash flow financing activities
Repayment of borrowings
(18,000) 
(180,000)
–
–
Proceeds from borrowings and overdraft
29,402
–
–
–
Repayment of capital element of leases
(29,278)
(19,877)
–
–
Repayment of interest element of leases
(5,487)
(4,640)
–
–
Interest paid
(292)
(1,974)
–
–
Dividends paid
–
–
–
–
Proceeds from issue of shares
–
105,003
–
105,003
Cost of issue of shares
–
(7,252)
–
(7,252)
Net cash (used in)/generated from financing activities
(23,655)
(108,740)
–
97,751
Net increase/(decrease) in cash and cash equivalents
(54,779)
15,198
(5,000)
5,174
Net cash and cash equivalents at the beginning of the period
66,671
52,912
5,195
21
Exchange rate movement
2,623
(1,439)
–
–
Net cash and cash equivalents at the end of the period
14,515
66,671
195
5,195
The accompanying notes are an integral part of the financial statements.

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Notes to the financial statements
1	
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
The principal accounting policies applied in the preparation of these consolidated and Company financial statements are set out below. 
These policies have been consistently applied to all the periods presented, unless otherwise stated.
Basis of preparation
Both the consolidated and Company financial statements have been prepared in accordance with UK adopted international accounting 
standards (‘IFRS’) and the applicable legal requirements of the Companies Act 2006. On publishing the parent Company financial statements 
here together with the consolidated financial statements, the Company is taking advantage of the exemption in Section 408 of the Companies 
Act 2006 not to present its income statement and related notes that form a part of these approved financial statements. As is common in the 
retail sector, the Group operates a weekly accounting calendar and this year the financial statements are for the 52 weeks to 29 January 
2022 (prior year 53 weeks to 30 January 2021).
The consolidated and parent financial statements have been prepared under the historical cost convention, except for certain financial assets 
and financial liabilities (including derivative instruments), which are held at fair value and for certain other assets and liabilities recognised at 
fair value on business combinations. The consolidated and parent financial statements have been prepared in Pounds Sterling, which is the 
Group’s presentation currency and are rounded to the nearest thousand Pounds Sterling.
The preparation of financial statements in conformity with Adopted IFRSs requires management to make judgements, estimates and 
assumptions that affect the application of policies and reported amounts of assets and liabilities, income and expenses. The estimates and 
associated assumptions are based on historical experience, future budgets and forecasts, and various other factors that are believed to be 
reasonable under the circumstances, the results of which form the basis of making the judgements about carrying values of assets and liabilities 
that are not readily apparent from other sources. Actual results may differ from these estimates.
The estimates and assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the 
estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the revision affects both current and 
future periods. The Group’s significant judgement and estimates are shown in Note 2.
Adoption of new accounting standards, interpretations and amendments
There have been no changes in accounting standards during the year that materially impact the Group or Company.
The Group has revised its accounting policy for capitalisation of cloud computing software following the IFRS Interpretations Committee (IFRIC) 
agenda decision published in March 2019 and April 2021. The new intangible asset accounting policy is presented below. The change in the 
accounting policy has not materially changed the income statement for the prior year.
Certain new accounting standards and other interpretations have been published that are not yet effective and have not been early adopted 
by the Group. These standards are not expected to have a material impact on the entity in the current or future reporting periods and on 
foreseeable future transactions.
Going concern
The consolidated financial statements have been prepared on a going concern basis. The Directors have prepared a going concern 
assessment covering the 12-month period from the date of signing these financial statements, which demonstrates that the Group is capable 
of continuing to operate within its existing facilities and can meet its financial covenant tests during the period. The Directors’ assessment 
considers the principal risks facing the business, and a series of financial forecasts, which include a review of current performance and 
forecasts of revenue across all sales channels combined with ongoing expenditure including capital expenditure and borrowing facilities. 
The Directors have concluded that it is appropriate to adopt the going concern basis of accounting in preparing these financial statements 
for the reasons set out in Note 4.
Basis of consolidation
The consolidated accounts include the accounts of the Company and its subsidiary undertakings made up to 29 January 2022. Unless 
otherwise stated, the acquisition method of accounting has been adopted. Under this method, the results of subsidiary undertakings acquired 
or disposed of in the period are included in the consolidated financial statements from the date of acquisition or up to the date of disposal.
Intercompany transactions, balances and unrealised gains on transactions between Group companies are eliminated. Unrealised losses are 
also eliminated unless the transaction provides evidence of an impairment of the asset transferred. Accounting policies of subsidiaries have 
been changed where necessary to ensure consistency with the policies adopted by the Group.
Subsidiaries are entities controlled by the Group. The Group controls an entity when it is exposed to, or has rights to, variable returns from 
its involvement with the entity and has the ability to affect those returns through its power over the entity. In assessing control, the Group takes 
into consideration potential voting rights that are currently exercisable. The acquisition date is the date on which control is transferred to the 
acquirer. The financial statements of subsidiaries are included in the consolidated financial statements from the date that control commences 
until the date that control ceases. Losses applicable to the non-controlling interests in a subsidiary are allocated to the non-controlling interests 
even if doing so causes the non-controlling interests to have a deficit balance.

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Jointly controlled entities are those entities over whose activities the Group has joint control, established by contractual agreement and 
requiring the ventures’ unanimous consent for strategic financial and operating decisions. Jointly controlled entities are accounted for using 
the equity method (equity accounted investees) and are initially recognised at cost.
The consolidated financial statements include the Group’s share of the total recognised income and expense and equity movements of equity 
accounted investees, from the date that significant influence or joint control commences until the date that significant influence or control 
ceases. When the Group’s share of losses exceeds its interest in an equity accounted investee, the Group’s carrying amount is reduced to 
£nil and recognition of further losses is discounted except to the extent that the Group has incurred legal or constructive obligations or made 
payments on behalf of an investee.
Foreign currency
The consolidated financial statements are presented in Pounds Sterling, which is the Company’s presentation currency.
Transactions in foreign currencies are translated to the respective functional currencies of Group entities at the foreign exchange rate ruling 
at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are translated to 
functional currency at the foreign exchange rate ruling at that date. Foreign exchange differences arising on translation are recognised in 
the income statement. Non-monetary assets and liabilities denominated in foreign currencies that are stated at fair value are translated to 
functional currency at foreign exchange rates ruling at the dates the values were determined.
Exchange differences arising from a monetary item receivable from or payable to a foreign entity, the settlement of which is neither planned nor 
likely in the foreseeable future, are considered to form part of a net investment in a foreign operation and are recognised directly in equity in the 
translation reserve.
The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on consolidation, are translated to Sterling 
at foreign exchange rates ruling at the balance sheet date. The revenues and expenses of foreign operations are translated to Sterling at 
average foreign exchange rates ruling at the dates of the transactions. Foreign exchange differences arising on retranslation since the transition 
date are recognised directly in a separate component of equity. When a foreign operation is disposed of, in part or in full, the relevant amount 
in the foreign currency translation reserve is transferred to profit or loss.
Revenue recognition
Revenue represents amounts receivable for goods provided and amounts charged to the customer for delivery of the goods in the normal 
course of business, net of trade discounts, VAT and other sales-related taxes, The Group also obtains revenue through licences issued to third 
parties to produce and sell goods using the “Ted Baker” brand name, for which a royalty is received. See Note 3 for impact on change of 
accounting policy of delivery income. Delivery income represents delivery services provided to by the Group to the customer is recognised 
within revenue. 
Retail revenue is recognised when a Group entity sells a product to a customer. Wholesale revenue is recognised when title has passed in 
accordance with the individual terms of trade. For retail and wholesale revenue, the primary performance obligation is the transfer of goods 
to the customer. For retail revenue, this is considered to occur when control of the goods passes to the customer. For store retail revenue, 
control transfers when the customer takes possession of the goods in store and pays for the goods. For e-commerce retail revenue, control is 
considered to transfer when the goods are delivered to the customer. The timing of transfer of control of the goods in wholesale transactions 
also depends upon the terms of trade in the contract. Principally for wholesale revenue, revenue is recognised either when goods are 
despatched from the Group’s distribution centres, or when the Group has delivered the goods to the location specified in the contract. 
Delivery income is recognised when the goods are delivered to the customer.
The Group sells retail products with the right of return and historic levels of experience is used to estimate and provide for the value of such 
returns at the time of sale when considered significant. Credit notes or exchanges are available to customers returning unwanted products 
with proof of purchase within 28 days for online purchases, and 30 days for in-store purchases (14 days in North America), of the date of 
purchase. Cash refunds are available to customers returning unwanted products with proof of purchase within 14 days of the date of purchase. 
The Group has two classes of contractual licences (or ‘licence partners’): product and territorial. Under the terms of the product licence 
contract, the Company licenses the brand name “Ted Baker” to licence partners, and in return receives a royalty based on a contractually 
specified percentage of sales of the product over the contract period. Under the terms of the contract, the Company typically receives 
a minimum royalty which is invoiced quarterly in advance and is recognised in the consolidated income statement on a straight-line basis as 
licence income over the period of the invoice. Any additional royalties due are accrued as earned based on sales statements received from 
product licence partners. 
Territorial licence partners operate retail stores in overseas locations where the Group typically does not have a geographical presence. 
The Group sells inventory to the licence partner at an agreed wholesale price, and these sales are recognised as wholesale revenue. In some 
territories, the Group receives a royalty for use of the brand name by the territorial partner. The royalty earned can include a fixed contractual 
minimum royalty and a variable amount based on sales of the territorial partner, with the royalty being recognised as licence income in the 
consolidated income statement. The fixed minimum royalty is recognised in the consolidated income statement on a straight-line basis over the 
period of the invoice, and the variable amount is accrued as earned based on sales of the territorial partner. 
Accrued income is from licence income earned but not billed in the period. There is only one performance obligation for licence income and 
that is the contractual use of the brand name in return for a royalty fee.
Sales of gift vouchers are treated as future liabilities, and revenue is recognised when the gift vouchers are redeemed against a later transaction.

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Notes to the financial statements
Pension costs
Contributions payable to defined contribution schemes in respect of pension costs and other post-retirement benefits are charged to the 
consolidated income statement in the period to which they relate. Differences between contributions payable in the period and contributions 
actually paid are shown as either accruals or prepayments in the balance sheet.
Share-based payments
The Group operates an equity-settled share-based compensation plan.
Share options and conditional share awards
Share options granted under the Sharesave scheme are measured at fair value at the date of grant using the Black-Scholes pricing model. 
Share options granted under the Ted Baker plc Long-Term Incentive Plan and the Ted Baker Incentive Plan are measured at fair value at the 
date of grant using the Monte-Carlo pricing models where the vesting condition contains market based performance conditions. The fair value 
of awards that are subject to non-market based performance conditions are equal to the share price on the grant date. The grant date fair 
value is expensed on a straight-line basis over the vesting period (i.e. the period in which the employees become unconditionally entitled 
to share options/awards) based on an estimate of shares that will eventually vest.
Where the Company grants options over its own shares to the employees of its subsidiaries, it recognises, in its individual financial statements, 
an increase in the cost of investment in its subsidiaries equivalent to the equity-settled share-based payment charge recognised in its 
consolidated financial statements with the corresponding credit being recognised directly in equity.
Derivatives
The Group holds derivative financial instruments to hedge its foreign currency and interest rate exposures. Derivatives are recognised initially at 
fair value. Subsequent to initial recognition, derivatives are measured at fair value, and changes therein are accounted for as described below.
Cash flow hedges
Changes in the fair value of foreign currency and interest rate derivatives which are designated as effective hedges of future cash flows 
are recognised in equity in the cash flow hedging reserve and remain there until the forecast transaction occurs. When the hedged item is 
a non-financial asset, the amount recognised in equity is transferred to the carrying amount of the asset when it is recognised. In other cases, 
the amount recognised in other comprehensive income is transferred to the income statement in the same period that the hedged item affects 
the income statement.
If the hedging instrument no longer meets the criteria for hedge accounting, expires or is sold, terminated or exercised, then hedge accounting 
is discontinued prospectively. The cumulative gain or loss previously recognised in other comprehensive income remains there until the forecast 
transaction occurs.
Changes in the fair value of foreign currency derivatives which are ineffective or do not meet the criteria for hedge accounting are recognised 
in the income statement.
Taxation
Corporation tax payable is recognised on taxable profits using tax rates enacted or substantively enacted at the balance sheet date. 
Deferred tax is recognised in full, using the balance sheet liability method, on temporary differences arising between the tax bases of assets 
and liabilities and their carrying amounts in the consolidated financial statements. However, if the deferred tax arises from initial recognition 
of an asset or liability in a transaction other than a business combination that at the time of the transaction affects neither accounting nor taxable 
profit or loss, it is not accounted for. Deferred tax is determined using tax rates (and laws) that have been enacted or substantively enacted by 
the balance sheet date and are expected to apply when the related deferred tax asset is realised, or the deferred tax liability is settled.
Deferred tax is not recognised for temporary differences relating to investments in subsidiaries to the extent they will not reverse in the 
foreseeable future.
Deferred tax assets are recognised to the extent that it is probable that future taxable profit will be available against which the temporary 
differences can be utilised.
Income tax is recognised in the income statement except to the extent that it relates to items recognised directly in equity, in which case 
it is recognised in equity. Income tax comprises current and deferred tax.
Dividends
Dividend distribution to the Company’s shareholders is recognised as a liability in the Group and Company financial statements in the period 
in which it is declared. For the Company, dividend income from Group undertakings is recognised in the income statement and in the cash flow 
statement within operating cash flows.
Intangible assets
Intangible assets that are acquired by the Group are stated at cost less accumulated amortisation and impairment losses. Assets acquired 
as part of a business combination are recognised at fair value. 
Where an intangible asset has been identified, expenditure on development activities is capitalised if the product is technically and 
commercially feasible and the Group intends and has the technical ability and sufficient resources to complete development, future economic 
benefits are probable and if the Group can measure reliably the expenditure attributable to the intangible asset during its development. 
Development activities involve a plan or design for the production of new or substantially improved products or processes. The expenditure 
capitalised includes direct labour and an appropriate proportion of overheads. Capitalised development expenditure is stated at cost less 
accumulated amortisation and less accumulated impairment losses.

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SR
GR
FS
Software-as-a-service (“SaaS”) or cloud computing software do not meet the control test for an intangible asset to be identified. Generally, 
costs incurred to configure or customise the cloud provider’s software and ongoing costs to obtain access to the cloud provider’s application 
are recognised in the income statement when the services are received. Where customisation and configuration of implementing the SaaS 
arrangements include additional capability to the existing on premise software to enable it to connect with the cloud computing software, the 
costs are capitalised. Where customisation and configuration involve changes to the SaaS itself, the costs are expensed as the SaaS software 
is not controlled by the Company.
Amortisation is charged to the income statement on a straight-line basis over the estimated useful lives of intangible assets. Key money is a 
deposit held by landlords on taking out a lease which is refundable and is not amortised. Other intangible assets are amortised from the date 
they are available for use. The useful life over which the reacquired right is amortised in the post-combination period is based on the remaining 
contractual term of two years, without considering any contractual renewals. The estimated useful lives are as follows:
Key money: 
No amortisation charged.
Computer software: 
Three to ten years.
Computer software under development:
Assets under development are stated at cost less transfers to completed assets when substantially 
all of the activities necessary for the asset to be ready for use have occurred.
Reacquired right:
Two years.
Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses.
Depreciation is provided on property, plant and equipment at rates calculated to write off the cost, less estimated residual value, of each asset 
on the following bases:
Freehold land:
Not depreciated.
Freehold buildings:
Straight line over 50 years.
Leasehold improvements: 
Straight line over the shorter of the period of the unexpired term of the lease or the useful 
economic life of the improvement.
Fixtures, fittings and office equipment: 
20% to 25% per annum on a straight-line basis apart from computer equipment, which is 33% per 
annum on a straight-line basis or over the expected useful economic life of the asset.
Motor vehicles: 
25% per annum on a straight-line basis over the expected useful economic life of the asset.
Assets under construction: 
Assets in the course of construction are stated at cost less transfers to completed assets when 
substantially all of the activities necessary for the asset to be ready for use have occurred.
The assets’ residual values and useful lives are reviewed, and adjusted if appropriate, at each balance sheet date. An asset’s carrying amount 
is written down immediately to its recoverable amount if the asset’s carrying amount is greater than its estimated recoverable amount.
Gains and losses on disposals are determined by comparing the disposal proceeds with the carrying amount and are included in the 
income statement.
Leases
Under IFRS 16, the Group recognises right-of-use assets and lease liabilities at the lease commencement date, except for short-term leases 
(defined as leases with a lease term of 12 months or less) and leases of low-value assets. For these leases, the Group recognises the lease 
payments as an operating expense on a straight-line basis over the term of the lease.
The lease liabilities are initially measured at the present value of the fixed lease payments that are not yet paid at the commencement date, 
discounted using the interest rate implicit in the lease or, if that rate cannot be readily determined, the Group’s incremental borrowing rate. 
Variable lease payments are not included in the calculation of the lease liability and are instead expensed through the income statement within 
distribution costs. Generally, the Group uses the incremental borrowing rate as the discount rate and this rate is determined on a portfolio basis, 
in relation to asset type and location. Judgment is used in determining the incremental borrowing rate. 
The lease liability is presented as a separate line in the consolidated balance sheet. Lease liabilities are subsequently measured at amortised 
cost and are increased by the interest charge and decreased by the lease payments made. 
The Group remeasures the lease liability (and makes a corresponding adjustment to the related right-of-use asset) when there is a change 
in future lease payments arising from a change in an index or rate, a change in the estimate of the amount expected to be payable under 
a residual value guarantee, or as appropriate, changes in the assessment of whether a renewal or purchase option is reasonably certain to 
be exercised or a break clause is reasonably certain not to be exercised. Where a lease contract is modified, and the lease modification is not 
accounted for as a separate lease, the lease liability is remeasured based on the lease term of the modified lease by discounting the revised 
lease payments using a revised discount rate at the effective date of the modification. The Group has chosen to apply the Covid-19 practical 
expedient for its European leases where there is a rent concession as a direct result of the Covid-19 pandemic such that the rent concession 
on these leases are not treated as lease modifications.
Where renewal discussions on a lease extension are ongoing with the landlord at the lease expiry date, the expired lease is treated as 
a disposal and the new lease, after agreement and finalisation, is treated as a modification.

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Right-of-use assets are initially measured at cost, which is an amount equal to the corresponding lease liabilities adjusted for any lease 
payments made at or before the commencement date, less any lease incentives received. Right-of-use assets are subsequently measured 
at cost less any accumulated depreciation and impairment losses, adjusted for certain re-measurements of the lease liabilities. Depreciation 
is calculated on a straight-line basis over the expected useful economic life of a lease which is taken as the lease term. 
A sale and lease back transaction is where the Group sells an asset and immediately reacquires the use of the asset by entering into a lease 
with the counterparty. A sale is recognised when control of the underlying asset passes to the counterparty. The asset sold is derecognised 
and a lease liability and right-of-use asset recognised in relation to the lease. The right-of-use asset arising from the lease back is measured 
by reference to the proportion of the previous carrying amount of the asset that relates to the right of use retained. Any gain or loss arising on 
the transaction is recognised in the Income Statement and relates to the rights transferred to the counterparty.
Impairment of property, plant and equipment, right of use assets and intangible assets
Assets that are subject to depreciation or amortisation are reviewed for impairment when events or changes in circumstances indicate that the 
carrying amount may not be recoverable. An impairment loss is recognised for the amount by which the asset’s carrying amount exceeds its 
estimated recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell and value in use. Recoverable 
amounts for cash-generating units are based on value in use, which is calculated from cash flow projections using data from the Group’s 
budget and three-year plan, which are approved by the Board.
The key assumptions for the value-in-use calculations are those regarding discount rates, growth rates and expected changes in margins. 
Management uses a pre-tax discount rate derived from the Group’s adjusted weighted average cost of capital. Internal forecasts reflect 
the market assessment and risks specific to the cash-generating units as at the period end date, as considered in the budgets and forecasts 
approved by the Board. The discount rates used were 14.5% for the UK, 12.8% for Europe, 15.3% for US and 14.3% for Canada. 
Changes in selling prices and direct costs are based on past experience and expectations of future changes in the market.
Impairment losses are recognised in the income statement. For the purposes of assessing impairment, assets are grouped at the lowest levels 
for which there are separately identifiable cash flows (cash-generating units). Where an impairment loss subsequently reverses, the carrying 
amount of the asset is increased to the revised estimate of the recoverable amount, but so that the increased carrying value does not exceed 
the carrying value that would have been determined if no impairment loss had been recognised for the asset in prior years. A reversal of an 
impairment loss is recognised in the income statement immediately.
Investments
Investments in subsidiaries by the Company are shown at cost less accumulated impairment losses which are recognised in the income statement.
Inventories
Inventories and work in progress are stated at the lower of cost (or fair value if acquired as part of a business combination) and net realisable 
value. Cost includes invoice cost from suppliers and inward transportation costs, including freight and duty costs, incurred in bringing the 
inventories to the distribution centres. Where necessary, provision is made to reduce cost to no more than net realisable value having regard 
to the nature and condition of inventory, as well as its anticipated utilisation and saleability. The provision is calculated based on the expected 
recovery rate when stock is liquidated applied to the percentage of each season’s stock that is expected to be liquidated. The methodology 
of calculating inventory provision has changed for the year ending 29 January 2022. See Note 3 for more details.
Trade and other receivables 
Trade and other receivables are carried at original invoice amount (which is considered a reasonable proxy for fair value) and are 
subsequently held at amortised cost less provision for impairment. The provision for impairment of receivables is based on lifetime expected 
credit losses, under the simplified model. Lifetime expected credit losses are calculated by assessing historic credit loss experience, adjusted for 
factors specific to the receivable. The movement in the provision is recognised in the Group Income Statement. Recoverability of the amounts 
due from joint ventures is assessed taking into account the projected future cash flows of the joint venture. See Note 18 for further information. 
Cash and cash equivalents
Cash and cash equivalents comprise cash balances, amounts held by payment processors and overnight money market deposits. 
Interest-bearing borrowings
Interest-bearing borrowings are recognised initially at fair value less attributable transaction costs. Subsequent to initial recognition, interest-
bearing borrowings are stated at amortised cost with any difference between cost and redemption value being recognised in the income 
statement over the period of the borrowings on an effective interest basis.

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Finance income and expenses
Net financing costs comprise interest payable on borrowings calculated using the effective interest rate method, interest receivable on funds 
invested, dividend income, foreign exchange gains and losses, and gains and losses on hedging instruments that are recognised in the 
income statement.
Interest income is recognised in the income statement as it accrues, using the effective interest method. Dividend income is recognised in 
the income statement on the date the entity’s right to receive payments is established which in the case of quoted securities is usually the 
ex-dividend date.
Segment reporting
A segment is a component of the Group that engages in business activities from which it may earn revenues and incur expenses, including 
revenues and expenses that relate to transactions with any of the Group’s other components. All operating segments’ operating results are 
reviewed regularly by the Group’s Board to make decisions about resources to be allocated to a segment and assess its performance, 
and for which discrete financial information is available. See Note 5 for further information.
Financial guarantee contracts
Where the Company enters into financial guarantee contracts to guarantee the indebtedness of other companies within its Group the Company 
considers these to be insurance arrangements, and accounts for them as such. In this respect, the Company treats the guarantee contract 
as a contingent liability until such time as it becomes probable that the Company will be required to make a payment under the guarantee. 
Share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown in equity 
as a deduction, net of tax, from the proceeds.
Provisions
Provisions are recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past event and 
it is probable that an outflow of economic benefits will be required to settle the obligation. Provisions are measured at the Directors’ best 
estimate of the expenditure required to settle the obligation at the balance sheet date. Where the effect is material, the provision is determined 
by discounting the expected future cash flows at a pre-tax rate which reflects current market assessments of the time value of money and, 
where appropriate, the risks specific to the liability.
Government schemes
Grants are recognised only when there is reasonable assurance that the Group will comply with the conditions attached to them and that the 
grants will be received. Grants that are receivable as compensation for expenses already incurred are recognised in profit or loss in the period 
in which they become receivable.
Alternative performance measures
In the reporting of financial information, the Group uses certain measures that are not required disclosures under IFRS or the Companies Act. 
The Directors believe that these additional measures, which are used by the Board and Operating Committee to assess performance, are 
useful to the users of the financial statements in helping them understand the underlying business performance. Non-underlying items are 
those items which, in the opinion of the Directors, should be excluded in order to provide a consistent and comparable view of the underlying 
performance of the Group’s ongoing business and are considered by the Directors to be significant. 
Non-underlying items are added back/deducted to derive certain alternative performance measures as follows:
	
ɣ profit attributable to the owners of the Company, to arrive at underlying earnings per share (after the tax effect of non-underlying items); and
	
ɣ profit before tax, to arrive at profit before tax and non-underlying items.
The Directors believe the alternative performance measures presented along with comparable GAAP measurements is useful to provide 
information with which to measure our performance, and our ability to invest in new opportunities. Management uses these measures with 
the most directly comparable GAAP financial measures in evaluating our operating performance and value creation. Alternative financial 
measures should not be considered in isolation from, or as a substitute for, financial information presented in compliance with GAAP. 
The requirements for identifying non-underlying items are on a consistent basis each period and presented consistently, and a reconciliation 
of profit before tax and non-underlying items to profit before tax is included in Note 6 to the financial statements.
The profit before tax and non-underlying items and underlying earnings per share are not recognised measures under IFRS and may not be 
directly comparable with adjusted profit and earnings per share measures used by other companies. 
Constant currency comparatives are obtained by applying the exchange rates that were applicable for the period ended 30 January 2021 
to the financial results in overseas subsidiaries for the 52 weeks ended 29 January 2022 to remove the impact of exchange rate fluctuations.

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Notes to the financial statements
2	
SIGNIFICANT ACCOUNTING JUDGEMENTS AND ESTIMATES
The preparation of the consolidated Group and Company financial statements requires the Group to make estimates and assumptions that 
affect the application of policies and reported amounts. Estimates and judgements are continually evaluated and are based on historical 
experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances. Actual 
results may differ from these estimates. The significant judgements applied in the preparation of the consolidated financial statements, along 
with estimates and assumptions that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities 
within the next financial year, are discussed below. 
Key sources of estimation uncertainty 
In preparing these financial statements, the Directors have made judgements, estimates and assumptions that affect the application of the 
Group’s policies and reported amounts of assets, liabilities, revenues and expenses. Estimates and underlying assumptions are reviewed 
on an ongoing basis. The Directors consider the following to be the key sources of estimation uncertainty for the Group at the end of the 
current reporting period due to the risk of causing a material change to the carrying amount of assets and liabilities within the next year.
Impairment of property, plant and equipment, right-of-use assets and intangible assets
Property, plant and equipment, right-of-use assets and intangible assets are reviewed for impairment if events or changes in circumstances 
indicate that the carrying amount may not be recoverable. Management performs an impairment review for each cash-generating unit 
(‘CGU’) that has indicators of impairment. 
The Directors consider an individual retail store (own stores which includes outlets) to be a CGU, and perform an impairment review if the 
following impairment triggers are all met: (i) net book value of the CGU’s assets (comprising of fixtures and fittings, leasehold improvements, 
IT equipment, and the right-of-use asset), is greater than £0.3m (2021: £0.3m), (ii) cash contribution for the CGU is less than 10%, and (iii) the 
store is outside of a grace period, as stores may be loss making for an initial period of time after opening. For stores within the UK, the grace 
period is two years, and for stores outside of the UK, the grace period is three years as the brand is less established in those markets. During the 
current year, and consistent with the previous financial year, as a result of the uncertainties arising from Covid, management have decided to 
perform impairment reviews on all stores and override the impairment exemptions for the grace period and cash contribution exemptions. 
Corporate assets not allocated to stores are assessed for impairments at the smallest CGU level to which the assets are relevant. In the current 
and comparative period the corporate assets relate to one Group-wide CGU.
When a review for impairment is conducted, the recoverable amount of an asset or CGU is determined based on value-in-use calculations 
using the Board-approved budget and three-year plan at the period end date and are discounted using the weighted average cost of capital. 
Forecasts beyond the three-year time period are based on expected GDP rates of growth, with shorter-term variations for industry trends and 
business initiatives, but in the longer term falling back to expected GDP rates, whilst still reflecting the industry trends of declining store sales 
offset by a rise in e-commerce sales. Management’s assumptions and estimates, based on the remaining lease length of each store, are used 
in the value-in-use calculation for store CGUs. Future events could cause the forecasts and assumptions used in impairment reviews to change 
with a consequential adverse impact on the results and net position of the Group as actual cash flows may differ from forecasts and could 
result in further material impairments in future years. Given the impairments provided in the prior years, an increase of 5% in the discount rate 
and decrease of cash flows by 10% would not increase impairment charge materially.
Carrying amount of inventories
The carrying value of inventory is recorded at the lower of cost and net realisable value. The Group manages inventory on an expected 
two-year life cycle within its own retail channels. At the end of two years, remaining stock is managed out of the business through a variety 
of distribution channels at the maximum possible sales price. 
The final liquidation stage of this process involves offering stock to certain operators at much reduced prices. In the previous year the provision 
was calculated based on reviewing the physical stock on hand by season at the period end and forward forecasting the expected terminal 
stock value after two years, reflecting the expected sales levels in all channels. 
At that point in time, the provision was calculated, based on the net realisable value of the estimated inventory on hand at that point. As there 
becomes more certainty about the future, with the impact of disruption from future lockdowns diminishing, management believes that future 
forecast sales are less relevant than provisioning by season based on recent trading patterns. As such the current model is no longer deemed 
to be appropriate and during the period ended 29 January 2022, management has changed the basis of determining the inventory 
obsolescence. The new provisioning policy is based on reviewing the percentage of an original stock season that has entered the liquidation 
stage and the cost recovered at that time. The percentage of each season’s total stock purchases that is still on hand at the end of the period is 
determined and the amount of this stock that is expected to enter the liquidation stage is calculated. The liquidation cost recovery percentage 
is then applied to this to obtain the provisioning percentage by season and this is used to update the actual provision by season. The two key 
sensitivities to the calculation of the provision are the percentage of the original stock season entering into the liquidation stage and the 
percentage of cost that is recovered. A 10% increase/reduction in the amount of stock entering into the liquidation stage would result in an 
additional charge or reduction in the charge of £0.9m or £0.3m respectively. A 10% reduction/increase in the liquidation cost recovery rate 
would lead to an additional charge of £0.7m or a reduction in the charge of £0.5m respectively. 
At 29 January 2022, the inventory provision was £8.1m (2021: £17.4m), representing 7.4% (2021: 17.0%) of the gross carrying value of 
inventory. The impact of the change in the basis of the calculation of the estimate for inventory provisioning was a decrease of £10.0m.
Taxation
Deferred tax assets are recognised to the extent it is probable that future taxable profits (including the future release of deferred tax liabilities) 
will be available, against which the deductible temporary differences can be utilised, based on management’s assumptions relating to the 
amounts and timing of future taxable profits. Future profits are based on using the Board approved budget and Three-year plan, with forecasts 

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beyond this period being based on expected GDP rates of growth and inflation estimates. These forecasts by nature carry a degree of 
uncertainty and a material change to the expected outturn could have an adverse impact on the results of the Group or an entity within the 
Group and result in a reduction in the deferred tax asset being recognised in future accounting periods due to a reduction in taxable profits. 
Each jurisdiction has specific rules on how much of a deferred tax asset can be offset against yearly profits. Management have taken this into 
account when calculating the balance and assessing its potential unwinding. Assumptions have also been made on the amount and timing 
of the repatriation of profits between Group entities. Changes in either could result in a change to the deferred tax balance recognised 
in individual entities and the overall Group deferred tax balance. 
Onerous contract provision
In the period to 29 January 2022, £1.2m was released and £0.6m was utilised in relation to onerous contracts in relation to cancelled 
purchase orders due to the Covid pandemic. The unutilised balance remaining at 29 January 2022 was £0.2m (30 January 2021: £2.0m).
Dilapidations provisions
Leasehold dilapidations relate to the estimated cost of returning a leasehold property to its original state at the end of the lease in accordance 
with the lease terms. Management uses judgement in determining if a provision is required against a leasehold and the cost to be provided 
based on the floor area based on previous leasehold exits and external estimates of restoration costs.
Recoverability of trade receivables
Estimates are required in assessing the recoverability of overdue trade receivables and determining whether a provision against those 
receivables is required. See Note 18 for further information.
Judgements made in applying accounting policies
Alternative performance measures (‘APM’) – Non-underlying items 
Non-underlying items are separately reported within their relevant income statement line as the Directors believe that this helps provide a better 
indication of the underlying performance of the Group. These measures are consistent with how business performance is measured internally 
by the Board and Operating Committee. The profit before tax and non-underlying items measure is not a recognised profit measure under 
IFRS and may not be directly comparable with adjusted profit measures used by other companies. The classification of adjusting items requires 
significant management judgement after considering the nature and intentions of a transaction. Judgement is required in determining whether 
an item should be classified as non-underlying or included within underlying results. This assessment covers the nature, the materiality and the 
recurrence of the item on reported performance. Reversals of previous non-underlying items are assessed based on the same criteria. Further 
detail is provided below in Note 6. 
Leases
Management exercises judgement in determining the lease term of its lease contracts. Within its lease contracts, break options are included to 
provide operational and financial security should store performance be different to expectations. In determining the lease term for contracts 
that have options to extend or terminate early, management has applied judgement in determining the likelihood of whether such options will 
be exercised. This is based on the length of time remaining before the option is exercisable, performance of the individual store and the trading 
forecasts. After the commencement date, the Group reassesses the lease term if there is a significant event or change in circumstances that is 
within its control and affects its ability to exercise (or not to exercise) the options to renew (e.g. a change in business strategy). Any reassessment 
of the lease term will be reflected in a recalculation of the lease liability and respective right-of-use asset.
The application of IFRS 16 requires judgement around the calculation of the incremental borrowing rate. This is determined by grouping similar 
leases together and applying an IBR rate for the group, based on right-of-use assets in a similar economic environment and taking into account 
the risk-free rate, adjusted for factors such as credit rating and lease term.
Impairment of property plant and equipment and right-of-use assets
For impairment assessment, applying a grace period for stores is a judgement made by the Group. In the decision to impair or not, stores 
within their grace period as set out earlier are not impaired, as the brand is less established in those markets and stores may be loss making 
for an initial period of time after opening. In addition, a judgement is made that stores with a cash contribution greater than 10% do not require 
impairments. These judgements have been informed by the Group’s past experience and developed over time. During the current year, 
as a result of the uncertainties arising from Covid, management has decided to perform impairment reviews on all stores and override 
the impairment exemptions for the grace period and cash contribution exemptions.
Impairment of investments in subsidiary undertakings, joint ventures and associated debtor balances
Management reviews the carrying value of the investment in subsidiary undertakings and joint ventures for impairment in accordance with 
IAS 36. Judgement is used in assessing whether there has been a trigger event showing a potential decline in the value of the investment. 
These may include evidence of financial difficulty or significance in underperformance against expectations, or potential restrictions in its local 
market. If such a trigger is identified, a review for impairment is conducted, with the recoverable amount of the asset being determined based 
on value-in-use calculations using approved forecasts/budget at the period end date and discounted using the weighted average cost of 
capital. The future forecasts are inherently judgmental, and the key sensitivity includes achieving the growth rates for a particular region or 
branch and relevant to the specific market. A change in these assumptions will impact the future forecasts and management’s assessment of the 
profitability of each entity/CGU. Intercompany receivables and amounts due from joint ventures are also reviewed for investments. The surplus 
of the net asset investment over the value-in-use calculation is compared to the outstanding receivable and a provision is made for any shortfall. 
During the current year, as a result of the uncertainties arising from Covid, management has decided to perform impairment reviews on all 
Group investments in subsidiaries and a recoverability assessment on associated debtor balances.
Further significant loan loss and impairment charges may be recorded in the future dependent on actual performance compared to the 
Group’s Plan.

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Notes to the financial statements
3	 CHANGES IN ACCOUNTING ESTIMATES, ERRORS OR MISSTATEMENTS 
Changes in accounting estimates and policies
Carrying amount of inventories
The carrying value of inventory is recorded at the lower of cost and net realisable value. The Group manages inventory on an expected 
two-year life cycle within its own retail channels. At the end of two years, remaining stock is managed out of the business through a variety of 
channels and partners in order to recover as much of the original cost as possible. The final part of this process involves offering stock to certain 
operators at much reduced prices – the final ‘liquidation’ of the stock holding. In the previous year the provision was calculated based on 
reviewing the physical stock on hand by season at the period end and forward forecasting the expected terminal stock value after two years, 
reflecting the expected sales levels in all channels. At that point in time, the provision was calculated, based on the net realisable value of the 
estimated inventory on hand at that point. As there becomes more certainty about the future, with the impact of disruption from future lockdowns 
diminishing, management believes that future forecast sales are less relevant than provisioning by season based on recent trading patterns. 
As such the current model is no longer deemed to be appropriate and during the period ended 29 January 2022, management has changed 
the basis of determining the inventory obsolescence. The new provisioning policy is based on reviewing the percentage of an original stock 
season that has entered the liquidation stage and the cost recovered at that time. The percentage of each season’s total stock purchases that 
is still on hand at the end of the period is determined and the amount of this stock that is expected to enter the liquidation stage is calculated. 
The liquidation cost recovery percentage is then applied to this to obtain the provisioning percentage by season and this is used to update the 
actual provision by season. The two key sensitivities to the calculation of the provision are the percentage of the original stock season entering 
into the liquidation stage and the percentage of cost that is recovered. A 10% increase/reduction in the amount of stock entering into the 
liquidation stage would result in an additional charge or reduction in the charge of £0.9m or £0.3m respectively. A 10% reduction/increase 
in the liquidation cost recovery rate would lead to an additional charge of £0.7m or a reduction in the charge of £0.5m respectively. 
At 29 January 2022, the inventory provision was £8.1m (2021: £17.4), representing 7.4% (2021: 17.0%) of the gross carrying value of inventory. 
The impact of the change in the basis of the calculation of the estimate for inventory provisioning was a £10.0m reduction.
Change in presentation of carriage costs
In the year ended 29 January 2022, management concluded that only costs of delivering stock to the warehouse and carriage costs out of the 
warehouse associated with online sales and retail should be considered in cost of sales. All other carriage costs out of the warehouse should 
be treated as distribution costs. The prior year numbers have been restated with an increase in distribution costs of £1.6m and a decrease in 
cost of sales of the same amount. There is no impact on operating loss, but gross profit has increased due to the £1.6m reclassification to 
distribution costs. 
Capitalisation of configuration and customisation costs in SaaS arrangements 
The customisation and configuration activities undertaken in implementing SaaS software may include the development of code that enhances 
and modifies or creates additional capability to the existing software installed on the Company’s servers. Where this is the case the costs of 
customisation and configuration are capitalised. Where the customisation and configuration activities are performed on the internal 
infrastructure of the cloud service provider, the activities are not enhancing or modifying an asset the company controls and therefore the costs 
are expensed in the income statement. 
In the year ending 29 January 2022, £6.5m of costs of relating to the implementation of the Group’s new website has been expensed through 
the income statement within non-underlying expenses and £1.0m of costs relating to the implementation of other SaaS software have been 
expensed within underlying expenses. £1.3m of new website costs which had previously been capitalised in the prior year has been expensed 
in the current year within non-underlying expenses.
Total amount capitalised in the year in relation to implementation of SaaS software was £2.5m, which includes £2.0m relating to the new website. 

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Errors or misstatements
Prior year adjustment – balance sheet and cash flow statement reclassification relating to lease liabilities
In the comparative period, there was a material impact to timing and amount of rental payments during the Covid crisis, as payments 
to landlords were delayed. The lease liability balance disclosed in our Condensed Group Balance Sheet was understated with the 
corresponding delayed payments due to landlords being disclosed within Trade and other payables. The Balance Sheet as at 30 January 
2021 has been restated to reclassify these balances, reducing Trade and other payables and increasing Current Lease Liabilities (2021: £11.3m). 
This is a reclassification within the Balance Sheet with no change to Net Assets. This had a corresponding impact on the Condensed Group 
Cash Flow Statement with lease payments being overstated (capital of £9.2m and Interest of £2.1m), whilst decrease in Trade and other 
payables was understated. This decreased net cash generated from operating activities by £11.3m and increased net cash from financing 
activities by £11.3m. There is no impact on the net decrease in cash and cash equivalents. There is no restatement impact on the Income 
Statement or Retained Earnings.
Prior year adjustment – delivery income
In year ended 2021, delivery income generated through online sales was included within cost of sales rather than shown within revenue. 
Therefore, the prior year numbers have been restated with an increase in revenue of £3.3m and an increase in cost of sales of the same 
amount. There is no impact on gross profit or operating loss.
4	
GOING CONCERN 
The consolidated financial statements have been prepared on a going concern basis. The Directors have prepared a going concern 
assessment covering the 12-month period from the date of signing these financial statements, which demonstrates that the Group can operate 
within its existing facilities and can meet its financial covenant tests during this period. 
The Directors’ assessment considers the principal risks facing the business and an evaluation of financial forecasts prepared by management. 
Two primary financial forecasts have been evaluated, as detailed further below.
The Group’s going concern assessment has been based on the 12-month financial forecast through to end May 2023, derived from these 
longer-term forecasts.
The Group holds an £80 million Revolving Credit Facility (‘RCF’) maturing in November 2023. At year end, the facility had been drawn down 
£8.0 million and the Group had a net cash position of £3.1 million. On 22 April 2022, the Group agreed with its lenders to adjust the 
covenant tests over the remaining life of the facility to provide more headroom for the Group given the prolonged disruption of Covid-19 and 
the impact of the Omicron variant on the Group’s trading in the final weeks of the last financial year. The RCF facility size remains the same, 
with financial covenants reset to levels that reflect the levels of disruption modelled within the Downside Case. 
In forming their assessment on going concern the Directors have considered the Group’s ability to meet its covenant tests and operate within 
the liquidity headroom provided by the RCF under the Downside Case forecast. The Directors anticipate starting discussions to renew the RCF, 
which expires in November 2023, during Summer 2022, and believe that, based on the forecasts, the underlying strength and appeal of the 
Ted Baker brand alongside the positive and supportive relationship that the Group has had with its lender banks, the Group will be able to 
agree an extension to the RCF at an appropriate level and terms prior to its maturity.
Base Case
The Base Case forecast is centred on an assumption of progressive recovery from the impact of Covid on our own and third-party 
physical retail channels, and on strong growth in our own e-commerce sales in the second half of the year following the launch of our new 
digital platform in the first quarter and reflecting the subdued performance of our e-commerce sales in equivalent periods of the prior year. 
A reduction in the Group’s fixed cost base is incorporated based on efficiencies delivered through the transformation plan. The Base Case 
assumes that no further lockdowns, social or travel restrictions are implemented over the going concern period. 
Significant assumptions within the Base Case are:
	
ɣ Store sales recover to 80-85% of pre-pandemic levels, with the removal of social and travel restrictions and a return to city centre shopping 
locations. A full year of physical store operations is assumed, with no enforced closures. Store sales are forecast at an individual store level 
reflecting the country, type of location and performance trends when restrictions were eased in the prior year
	
ɣ eCommerce sales are forecast with strong growth in the second half of the year driven by, i) an increase in sales through third-party 
concession channels where we have increased the product range and availability on key partner platforms and, ii) increased sales on 
tedbaker.com, following the launch of our new platform and reflecting the weaker comparable period
	
ɣ Wholesale sales are forecast to increase at low double-digit levels but remain at less than 80% of pre-pandemic levels. Although our 
wholesale partners are subject to the same footfall recovery assumptions as for our own retail stores and concessions, we have applied 
a more conservative recovery assumption due to the globally diverse nature of our wholesale partners
	
ɣ Product licence income is projected to recover in line with the growth of physical retail channels, as retail footfall returns and travel 
restrictions are eased
	
ɣ Operating costs include variable costs (such as distribution costs and digital marketing) that are based on contracted or expected market 
rates and the sales forecast by channel. Fixed costs (such as payroll and rent) are modelled with an inflationary increase and include the 
benefits delivered from the Group’s transformation programme, such as a reduction of approximately £30 million in the Group’s payroll 
cost, relative to the pre-pandemic year. Store lease costs include agreed rent reductions plus reductions assessed as having a high 
probability of being delivered in the financial year.
The Base Case scenario provides material liquidity and covenant headroom throughout the going concern period of assessment. 

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Notes to the financial statements
Downside Case – “Severe but Plausible” 
The Downside Case forecast is predicated on a very challenging trading environment, with significant reductions to the sales growth rate 
assumptions used in the Base Case to reflect a more prolonged recovery post-pandemic, lower growth in eCommerce sales and a more 
subdued consumer retail spending environment given the potential impact of the increased cost of living as well as uncertainty arising from 
the invasion of Ukraine. An increased level of cost inflation has been assumed relative to the Base Case. 
The Downside Case scenario reflects the following assumptions compared to the Base Case:
	
ɣ Lower store sales growth rates to reflect a slower than anticipated post-pandemic recovery. This includes a slower return to city centre 
shopping locations and international travel, combined with a more subdued consumer retail spending environment. Store sales in the 
downside case only recover to approximately 65-70% of pre-pandemic levels
	
ɣ Significantly lower growth in eCommerce sales, reflecting an extended period of disruption following the launch of the Group’s new digital 
sales platform as well as the macro-economic factors noted above – in the Downside Case the Group’s tedbaker.com eCommerce sales 
are 2.5% higher than FY22 and 11% higher than FY20, the pre-pandemic year
	
ɣ Wholesale sales and licence income growth rates reduced to reflect the same macro-economic factors as our own retail sales channels
	
ɣ Gross margin rate reduced by approximately 50 basis points to reflect impact of further supply chain disruption and inflationary pressure on 
input prices
	
ɣ Fixed cost inflation increased by 200 basis points, to reflect greater than forecast inflationary pressures
	
ɣ Variable costs reduce in line with reduced sales to partly offset the impact of the reduced sales growth.
The Group has adequate liquidity and covenant headroom throughout the going concern period under the Downside Case scenario. 
At the lowest point the covenant test at the end of Q1 FY24 the Group has EBITDA headroom of £5.3m.
Reverse Stress Test
In addition to the scenarios described above, the Directors have performed a Reverse Stress Test, applying further reductions to e-Commerce 
sales and a higher rate of cost inflation – with an additional increase to certain areas of the Group’s cost base relative to the Downside Case 
to quantify the level of sales decline and cost increases that can be absorbed until financial covenants are breached. 
The Reverse Stress Test scenario only considers cost savings from directly attributable variable costs associated with the reduction in sales. 
No other cost savings are assumed to be delivered. The Directors note however that the Group was able to make significant cost savings with 
short lead times in response to the initial lockdowns at the start of the global pandemic.
Under the Reverse Stress Test scenario, Group revenues for the going concern period are £459m, 3% above the comparable 12 month period 
ended May 2022, a period that was impacted by significant Covid-19 disruption with extended store lockdowns, travel restrictions, work from 
home guidance and the Omicron variant. 
The Reverse Stress Test scenario results in the Group’s level of EBITDA breaching the covenant test in Q1 FY24. Liquidity under the facility is 
adequate, even under the Reverse Stress Test. 
The Directors consider that the likelihood of the scenario envisaged under the Reverse Stress Test arising is remote and, that in the event 
it did arise, the Group has demonstrated its ability to deliver cost savings when facing such extreme situations as envisaged under the 
Reverse Stress Test.
Mitigating actions
If performance deviates materially from the Base Case and is trending towards or worse than the Downside Case there are several actions that 
the Group could undertake to mitigate the liquidity and profit impact. These include: 
	ɣ Cost saving initiatives with a focus on areas of discretionary spend such as marketing, travel, and certain professional fees. These cost savings 
are not included within the existing forecasts 
	
ɣ Reduction in stock intake of new season stock to reflect the lower sales projections
	
ɣ Reduction in project and capital expenditure – noting that the Group has recently launched its new digital platform so such a reduction in 
capital expenditures for a period of time would not adversely impact our enhanced digital sales and omnichannel customer proposition.
Having considered the forecasts noted above, the mitigating actions available to management, recent trading performance and having regard 
to the macro-economic risks and uncertainties to which the Group is exposed, the Directors have a reasonable expectation that the Group and 
the Company have adequate resources to continue operating for the foreseeable future, and to operate within its borrowing facilities and 
covenants for a period of at least 12 months from the date of these financial statements. The Directors have also considered if the events and 
conditions noted above represent a material uncertainty over the Group’s ability to operate over this period and have concluded that they do 
not. Accordingly, the financial statements have been prepared on the going concern basis.

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5	
SEGMENT INFORMATION 
The Group has three reportable segments: retail, wholesale and licensing. For each of the three segments, the Executive Committee 
(considered to be the Chief Operating Decision Maker) reviews internal management reports on a four-weekly basis.
The accounting policies of the reportable segments are the same as those used in the preparation of the Group financial statements. 
Information regarding the results of each reportable segment is included below. Performance for the retail segment is measured based on 
operating contribution, whereas performance of the wholesale segment is measured based on gross profit and performance of the licensing 
segment is measured based on royalty income, as included in the internal management reports that are reviewed by the Board.
Segment results before non-underlying items are used to measure performance as management believes that such information is the most 
relevant in evaluating the performance of certain segments relative to other entities that operate within these industries. Inter-segment pricing 
is determined on an arm’s length basis.
a) Segment revenue and segment result
52 weeks ended 29 January 2022
Retail
£’000
Wholesale
£’000
Licensing
£’000
Total
£’000
Revenue
301,916
111,169
15,155
428,240
Cost of sales before non-underlying items
(121,134)
(70,749)
–
(191,883)
Gross profit before non-underlying items
180,782
40,420
15,155
236,357
Operating costs
(169,722)
–
–
(169,722)
Operating contribution before non-underlying items 
11,060
40,420
15,155
66,635
Reconciliation of segment result to loss before tax
Segment result before non-underlying items
11,060
40,420
15,155
66,635
Other operating costs
–
–
–
(100,167)
Other operating income
–
–
–
2,831
Operating loss before non-underlying items
(30,701) 
Finance income
–
–
–
259
Finance expense
–
–
–
(6,699)
Share of losses from joint ventures
–
–
–
(1,270)
Loss before tax and non-underlying items 
(38,411)
Non-underlying items before tax
–
–
–
(5,639)
Loss before tax 
(44,050)
Depreciation and amortisation
(9,038)
(281)
–
(9,319)
Unallocated depreciation and amortisation
–
–
–
(10,798)
Depreciation of right of use assets
–
–
–
(16,621)
Total depreciation and amortisation
(36,738)
 

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Notes to the financial statements
5	 Segment Information continued 
53 weeks ended 30 January 2021 (Restated1)
Retail
£’000
Wholesale
£’000
Licensing
£’000
Total
£’000
Revenue
257,544
85,278
12,449
355,271
Cost of sales before non-underlying
(111,390)
(51,528)
–
(162,918)
Gross profit before non-underlying items
146,154
33,750
12,449
192,353
Operating costs
(165,458)
–
–
(165,458)
Operating (loss)/contribution before non-underlying items 
(19,304)
33,750
12,449
26,895
Reconciliation of segment result to loss before tax
Segment result before non-underlying items
(19,304)
33,750
12,449
26,895
Other operating costs
–
–
–
(83,062)
Other operating income
–
–
–
6,488
Operating loss before non-underlying items
(49,679)
Finance income
–
–
–
399
Finance expense
–
–
–
(8,745)
Share of losses from joint ventures
–
–
–
(1,136)
Loss before tax and non-underlying items 
(59,161)
Non-underlying items before tax
–
–
–
(48,568)
Loss before tax 
(107,729)
Depreciation and amortisation
(7,493)
(206)
–
(7,699)
Unallocated depreciation and amortisation
–
–
–
(20,393)
Depreciation of right of use assets
–
–
–
(26,763)
Total depreciation and amortisation
(54,855)
1	 More details of the restatement are found in Note 3.
b) Geographical information
52 weeks ended 29 January 2022
UK
£’000
US
£’000
Rest of the World2
£’000
Total
£’000
Revenue
262,228
116,611
49,401
428,240
Non-current assets1
99,031
11,854
11,368
122,253
53 weeks ended 30 January 2021
Revenue
217,726
95,084
42,461
355,271
Non-current assets1
136,641
16,214
3,604
156,459
1	 Non-current assets exclude deferred tax assets and investment in joint ventures.
2	 Rest of the World includes Europe, Canada, and South Africa.

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5	 Segment Information continued 
c) Revenue by collection1
52 weeks ended
29 January 2022
£’000
53 weeks ended
30 January 2021
£’000
Menswear1
138,677
119,790
Womenswear1
270,892
219,744
409,569
339,534
1	 Revenue by collection includes retail and wholesale revenue and excludes licence income and delivery income.
d) Retail revenue
52 weeks ended
29 January 2022
£’000
53 weeks ended
30 January 2021
£’000
Stores
168,130
109,342
E-commerce
133,786
148,202
301,916
257,544
6	
LOSS BEFORE TAX
Loss before tax is stated after charging/(crediting):
52 weeks ended
29 January 2022
£’000
53 weeks ended
30 January 2021
£’000
Depreciation and amortisation1
36,738
53,109
Non-underlying items (further detail below) 
5,639
48,568
Leasehold properties: 
  Variable rental payments2
4,134
1,728
Concessions:
  Minimum contract payments2
617
3,621
  Variable rental and commission payments2
23,351
39,325
(Profit)/loss on sale of property, plant and equipment and intangibles
(979)
933
Practical expedient on IFRS 16 
361
(361)
Government schemes3
(3,599)
(10,545)
Close out of foreign exchange hedge contracts
–
(6,916)
Gain on lease modifications
(891)
(2,992)
Auditors’ remuneration:
  Audit of these financial statements
250
150
Amounts receivable by the Company’s auditors and their associates in respect of:
  Audit of financial statements of subsidiaries of the Company 
1,115
754
  Interim financial statements review 
215
130
Other statutory auditors
110
73
Other assurance services
30
–
1	 The Group has applied IFRS 16. Depreciation of right-of-use asset of £16.6m (2021: £26.8m) has been included within £36.7m above (2021: £53.1m).
2	 Disclosed above are the variable rentals charged relating to leasehold properties and rentals charged in relation to concession arrangements. These are either fixed in nature 
or variable based on revenue levels for a particular store or concession, where relevant, including e-commerce sales with concession partners not meeting the definition of 
a lease under IFRS 16.
3	 Support received from governments around the world to support businesses throughout the Covid epidemic. Payments from the UK government for furloughed employees 
amounted to £1.4m (2021: £8.5m).

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Notes to the financial statements
6	 Loss Before Tax continued 
Reconciliation of profit before tax to profit before tax and non-underlying items:
Notes
52 weeks ended
29 January 2022
£’000
53 weeks ended
30 January 2021
£’000
Loss before tax
(44,050)
(107,729)
Non-underlying items
Included in cost of sales: 
Inventory changes in estimates 
1
–
(6,065)
Onerous contract provision
2
1,171
(1,973)
Other 
49
81
Included in gross profit 
1,220
(7,957)
Included in distribution costs:
Impairment of intangibles, property, plant and equipment and right-of-use assets
3
(2,988)
(45,303)
Included in administrative costs: 
Acquisition costs and unwind of fair value accounting adjustments 
4
–
(1,987)
Reorganisation, restructuring costs and other legal and professional costs
5
(2,231)
(11,415)
Digital platform – ‘SaaS’ cost
6
(7,831)
–
Included in other operating loss:
Gain on sale and lease back of head office
7
–
17,446
Head office exit receivable 
8
7,966
–
Included in operating loss
(3,864)
(49,216)
Included in share of post-tax profits from joint venture:
Unwind of fair value adjustments 
–
(7)
Included in finance income/(expense):
Foreign exchange on the translation of monetary assets and liabilities denominated in 
foreign currencies
9
(1,775)
655
Non-underlying items
(5,639)
(48,568)
(Loss)/profit before tax and non-underlying items
(38,411)
(59,161)
Notes
1	 Logistics and freight costs previously capitalised in stock were expensed in FY21 following a change in estimate.
2	 Details of the onerous contract provision can be found in Note 2.
3	 The Group impaired a number of assets resulting in a charge of £3.0m (2021: £45.3m), including key money, leasehold improvements and right-of-use assets. This is net of 
a release in prior year impairments caused by lease modifications, amounting to £0.8m.
4	 Charges in the prior period relate to amortisation of reacquired rights, fair value and accounting adjustments in relation to the acquisition of the footwear business in financial 
year 2019.
5	 A number of costs were incurred during the year, relating to the restructuring and reorganisation of the business. These include:
	
a.	 £0.4m (2021: £3.7m) for redundancy costs.
	
b.	 £1.7m (2021: £5.3m) for restructuring costs
	
c.	 £0.1m (2021: £2.5m) for other legal and professional fees
6	 £7.8m of costs relating to cloud-based website have been expensed in the current year. See Note 3 for accounting policy applied on capitalisation of configuration and 
customisation costs in SaaS arrangements.
7	 Relates to the sale and lease back of the corporate head office building.
8	 The Group is due £8.0m from the landlord when it exits its current head office building. This amount crystallised in the half year when the Group did not exercise its option on an 
alternative building owned by the landlord. Receipt of funds is expected in FY23.
9	 Foreign exchange loss on re-translation of intercompany balances denominated in foreign currencies.

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7	
OTHER OPERATING INCOME AND EXPENSES
52 weeks ended
29 January 2022
£’000
53 weeks ended
30 January 2021
£’000
Close out of foreign exchange hedge contracts
–
6,916
Gain on sale and lease back of head office
–
17,446
Other
1,852
505
Head office exit receivable
7,966
–
9,818
24,867
Gain/(loss) on disposal of fixed assets
979
(933)
10,797
23,934
The Group is due £8.0m from the landlord when it exits its current head office building. This amount crystallised in the half year when the 
Group did not exercise its option on an alternative building owned by the landlord. Receipt of funds is expected in FY23.
The close out of foreign exchange hedge contracts is the gain from the early termination of forward contracts during the year that were 
taken out to hedge the purchase of inventory. These inventory orders were cancelled and as a result the contracts were no longer required. 
The Company took advantage of the favourable sterling dollar exchange rate at the time to close the contracts and record a gain.
A net gain of £17.4m on the sale and lease back transaction of the Group’s head office (‘UBB’) has been recorded in 2021 as the Group 
sold UBB and immediately reacquired the use of the asset by entering into a lease with the landlord. The head office freehold asset has been 
derecognised on completion of the sale and a lease liability and right-of-use asset recognised in relation to the lease back. 
8	
FINANCE INCOME AND EXPENSES
52 weeks ended
29 January 2022
£’000
53 weeks ended
30 January 2021
£’000
Finance income
– Interest receivable
259
94
– Foreign exchange gains
–
960
259
1,054
Finance expenses
– Interest payable
(311)
(1,964)
– Interest on lease liabilities1
(5,487)
(6,781)
– Foreign exchange losses
(2,676)
–
(8,474)
(8,745)
1	 Interest on lease liabilities includes £0.5m reduction of interest for the year due to modifications made to IFRS 16 leases. 

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Notes to the financial statements
9	
STAFF NUMBERS AND COSTS
The average number of employees (including Executive Directors) was:
52 weeks ended
29 January 2022
Number
53 weeks ended
30 January 2021
Number
Sales
1,632
1,910
Design
53
63
Administration
560
624
2,245
2,597
£’000
£’000
Their aggregate remuneration comprised:
Wages and salaries
58,326
57,147
Share-based payment charge
1,290
1,204
Social security costs
6,509
6,515
Pension costs
1,348
1,412
67,473
66,278
The remuneration figures above are shown net of £3.0m (2021: £10.5m) received under government Covid support schemes.
Directors’ remuneration
52 weeks ended
29 January 2022
£’000
53 weeks ended
30 January 2021
£’000
Executive Directors’ remuneration
1,231
857
Non-Executive Directors’ remuneration
548
432
Company contributions to Executive Directors’ money purchase pension plans
23
22
The aggregate of remuneration and amounts receivable under long-term incentive schemes of the highest paid Director was £0.8m (2021: £0.6m). 
No amounts were paid in relation to pension contributions to a money purchase scheme during the period ended 29 January 2022 or the 
period ended 30 January 2021. Payments in lieu of pension were made to Rachel Osborne and David Wolffe during the period totalling 
£13,125 (2021: £13,639) and £9,875 (2021: £7,865).

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10	 INCOME TAX EXPENSE
a) The tax charge comprises:
52 weeks ended
29 January 2022
£’000
53 weeks ended
30 January 2021
£’000
Current tax
  United Kingdom corporation tax
(87)
(180)
  Overseas tax
(51)
(1,275)
Deferred tax 
  United Kingdom corporation tax
(11,146)
(7,129)
  Overseas tax
2,229
(10,737)
Prior period under/(over) provision
  Current tax
(714)
(6,113)
  Deferred tax
1,303
4,150
(8,466)
(21,284)
b) Current year deferred tax movement by type
52 weeks ended
29 January 2022
£’000
53 weeks ended
30 January 2021
£’000
Property, plant and equipment
3,653
5,306
Share-based payments
374
(3)
Losses
6,986
7,929
Inventory
(1,092)
147
Other
(1,004)
4,487
8,917
17,866
c) Factors affecting the tax charge for the period
The tax assessed for the period is higher than the tax calculated at the UK prevailing corporation tax rate of 19%. The differences are 
explained below.
52 weeks ended
29 January 2022
£’000
53 weeks ended
30 January 2021
£’000
Loss before tax
(44,050)
(107,729)
Loss multiplied by the standard rate in the UK – 19%, (2021: standard rate in the UK of 19%)
(8,370)
(20,469)
Income not taxable/expenses not deductible for tax purposes 
1,295
(3,847)
Overseas losses not recognised 
1,464
5,313
Withholding tax expensed
321
505
Chargeable gain on disposal
–
3,299
Movement in current and deferred tax on share awards and options
(124)
180
Prior period over provision
589
(1,775)
Recognition of losses previously not recognised
10
(20)
Effect of rate change on deferred tax
(2,127)
166
Difference due to overseas tax rates
(1,524)
(4,636)
Total income tax credit
(8,466)
(21,284)
The tax credit for the current year includes a credit of £0.3m (2021: £2.1m) in respect of non-underlying items. This arises from deductible items, 
primarily in the UK, on IFRS 16 impairments, digital platform – SaaS costs and net head office exit receivables.

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Notes to the financial statements
10	 Income Tax Expense continued 
d) Deferred and current tax recognised directly in equity
52 weeks ended
29 January 2022
£’000
53 weeks ended
30 January 2021
£’000
Deferred tax (credit)/charge on share awards and options
5
(20)
Deferred tax (credit)/charge associated with movement in hedging reserve
56
(6)
Deferred tax (credit)/charge associated with foreign exchange movements in reserves
345
(587)
406
(613)
The March 2020 Budget announced that a rate of 19% would continue to apply with effect from 1 April 2020 and this was substantively 
enacted on 17 March 2020.
The March 2021 Budget announced a further increase to the main rate of corporation tax to 25% from April 2023. This rate was substantively 
enacted at the balance sheet date. 
As the deferred tax assets and liabilities should be recognised based on the corporation tax rate at which they are anticipated to unwind, 
the assets and liabilities on UK operations have been largely recognised at a rate of 25% (2021: 19%). Assets and liabilities arising on foreign 
operations have been recognised at the applicable overseas tax rates.
11	
PROFIT ATTRIBUTABLE TO TED BAKER PLC
The (loss)/profit after tax for the 52 weeks ended 29 January 2022 of Ted Baker plc, the parent Company, was £(0.4)m (2021: £0.2m). 
This included non-underlying costs of £nil (2021: £nil). The Directors have approved the income statement for the parent Company.
12	 EARNINGS PER SHARE
52 weeks ended
29 January 2022
Number
53 weeks ended
30 January 2021
Number
Number of shares:
Weighted number of ordinary shares outstanding
184,610,683
153,941,467
£’000
£’000
Earnings:
Loss for the period basic and diluted
(35,584)
(86,445)
Underlying (loss)/profit1
(30,251)
(40,012)
Basic loss per share
(19.3p)
(56.2p)
Underlying (loss)/earnings per share¹
(16.4p)
(26.0p)
Diluted loss per share
(19.3p)
(56.2p)
Underlying diluted (loss)/earnings per share1
(16.4p)
(26.0p)
Due to the loss-making position at the year end, all potential ordinary shares (see Note 25) are considered to be antidilutive. 
1	 Underlying profit for the period and underlying earnings per share is shown before non-underlying items. Non-underlying items net of tax were £5.6m (2021: £46.4m).

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13	 INTANGIBLE ASSETS
Reacquired right
£’000
Key money
£’000
Computer
software 
£’000
Computer software
 under development
£’000
Total
£’000
Cost
At 30 January 2021
3,781
617
60,510
1,568
66,476
Additions
–
–
–
3,991
3,991
Write offs
–
–
–
(1,327)
(1,327)
Disposal
–
–
(77)
–
(77)
Transfers
–
–
1,565
(1,565)
–
Exchange rate movement
–
–
28
–
28
At 29 January 2022
3,781
617
62,026
2,667
69,091
Amortisation
At 30 January 2021
3,781
617
27,320
–
31,718
Charge for the period
–
–
8,970
–
8,970
Disposal
–
–
(47)
–
(47)
Exchange rate movement
–
–
29
–
29
At 29 January 2022
3,781
617
36,272
–
40,670
Net book value
At 29 January 2022
–
–
25,754
2,667
28,421
At 30 January 2021
–
–
33,190
1,568
34,758
Reacquired right
£’000
Key money
£’000
Computer
software 
£’000
Computer software
 under development
£’000
Total
£’000
Cost
At 25 January 2020
3,781
617
55,607
2,879
62,884
Additions
–
–
–
3,692
3,692
Transfers
–
–
5,057
(5,057)
–
Exchange rate movement
–
–
(154)
54
(100)
At 30 January 2021
3,781
617
60,510
1,568
66,476
Amortisation
At 25 January 2020
2,035
–
13,885
–
15,920
Charge for the period
1,746
–
13,509
–
15,255
Impairments
–
653
–
–
653
Exchange rate movement
–
(36)
(74)
–
(110)
At 30 January 2021
3,781
617
27,320
–
31,718
Net book value
At 30 January 2021
–
–
33,190
1,568
34,758
At 25 January 2020
1,746
617
41,722
2,879
46,964
Amounts included within computer software relate to the Group’s information technology and ERP systems and further development of our 
eCommerce platforms and other business systems. The computer software under development category is stated net of transfers to computer 
software. Transfers from the computer software under development category in the period amounted to £1.6m (2021: £5.1m) while additions 
into this category were £1.2m (2021: £3.7m). 

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Notes to the financial statements
14	 PROPERTY, PLANT AND EQUIPMENT
Freehold land 
and buildings
£’000
Leasehold
 improvements
£’000
Fixtures, fittings 
and office 
equipment
£’000
Motor
vehicles
£’000
Assets under
construction
£’000
Total
£’000
Cost
At 30 January 2021
–
115,751
96,684
109
849
213,393
Additions
–
5
775
–
2,761
3,541
Transfers 
–
37
1,269
–
(1,306)
–
Write offs
–
(5)
(44)
–
–
(49)
Disposals
–
(2,785)
(3,880)
–
–
(6,665)
Exchange rate movement
–
641
(730)
–
–
(89)
At 29 January 2022
–
113,644
94,074
109
2,304
210,131
Depreciation
At 30 January 2021
–
88,510
85,373
109
–
173,992
Charge for the period
–
5,409
5,738
–
–
11,147
Write offs
–
–
(315)
–
–
(315)
Disposals
–
(2,785)
(3,258)
–
–
(6,043)
Impairment
–
381
780
–
–
1,161
Exchange rate movement
–
259
(270)
–
–
(11)
At 29 January 2022
–
91,774
88,048
109
–
179,931
Net book value
At 29 January 2022
–
21,870
6,026
–
2,304
30,200
At 30 January 2021
–
27,241
11,311
–
849
39,401
Freehold land 
and buildings
£’000
Leasehold
 improvements
£’000
Fixtures, fittings 
and office 
equipment
£’000
Motor
vehicles
£’000
Assets under
construction
£’000
Total
£’000
Cost
At 25 January 2020
57,973
126,687
104,871
111
1,524
291,166
Additions
–
–
–
–
3,289
3,289
Transfers 
–
212
3,774
–
(3,986)
–
Write offs
–
(3,240)
(3,988)
–
–
(7,228)
Disposals
(57,973)
(6,369)
(7,976)
(2)
–
(72,320)
Exchange rate movement
–
(1,539)
3
–
22
(1,514)
At 30 January 2021
–
115,751
96,684
109
849
213,393
Depreciation
At 25 January 2020
1,827
84,441
82,060
108
–
168,436
Charge for the period
192
7,554
5,111
–
–
12,857
Write offs
–
(3,037)
(3,866)
–
–
(6,903)
Disposals
(2,019)
(6,281)
(2,703)
1
–
(11,002)
Impairment
–
7,142
5,001
–
–
12,143
Exchange rate movement
–
(1,309)
(230)
–
–
(1,539)
At 30 January 2021
–
88,510
85,373
109
–
173,992
Net book value
At 30 January 2021
–
27,241
11,311
–
849
39,401
At 25 January 2020
56,146
42,246
22,811
3
1,524
122,730
Details on the impairment of property, plant and equipment are shown in Note 2. 
 

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15	 INVESTMENTS (COMPANY)
a)	 Subsidiary undertakings
As at 29 January 2022 and 30 January 2021, the Company and Group had shares in the following subsidiary undertakings:
Subsidiary undertaking
Country of incorporation
and operation
Address
Principal activity
Holding 
ordinary shares
No Ordinary Designer 
Label Ltd*
UK
The Ugly Brown Building
6a St Pancras Way
London
NW1 0TB
United Kingdom
Design, wholesale and 
retail of designer clothing 
and accessories 
100%
Ted Baker Limited
US
54 West 21st Street, 11th floor, 
New York, NY 10010, USA
Retail and wholesale of 
designer clothing
and accessories
100%
Ted Baker Canada Inc.
Canada
1959 Upper Water Street
Halifax, Nova Scotia
Canada
B3J 3E5
Retail and wholesale of 
designer clothing
and accessories
100%
Ted Baker (France) SARL
France
c/o Regus
9 Rue du 4 Septembre
75002 Paris, France
Retail of designer clothing
and accessories
100%
Ted Baker Spain S.L.
Spain
Calle de Claudio Coello, 44, 
28001 Madrid, Spain
Retail of designer clothing
and accessories
100%
Ted Baker Netherlands B.V.
The Netherlands
Leidsestraat 64 Amsterdam
1017PD
The Netherlands
Retail of designer clothing
and accessories
100%
Ted Baker Germany GmbH
Germany
Poststrasse 14-16; 20354 Hamburg
Retail of designer clothing
and accessories
100%
Ted Baker Belgium N.V.
Belgium
Huidevettersstraat 42a
2000
Antwerpen
Belgium
Retail of designer clothing
and accessories
100%
Ted Baker Italy S.r.l.
Italy
Milano (MI) Via Michelengelo 
Buonarroti 39 Cap. 20145
Retail of designer clothing
and accessories
100%
Ted Baker SA (Pty) Ltd
South Africa
Building 5 Inanda Greens Business Park,
54 Wierda Rd
Westwierda Valley
Sandton
2146
South Africa
Retail of designer clothing
and accessories
100%
Ted Baker Japan KK
Japan
C/O Mazars Japan K.K., ATT New 
Tower 11F, 2-11-7, Akasaka, Minato-ku, 
Tokyo
Retail of designer clothing
100%
Little Lobster Limited
UK
The Ugly Brown Building
6a St Pancras Way
London
NW1 0TB
United Kingdom
Dormant
100%
No Ordinary Shoes Limited
UK
The Ugly Brown Building
6a St Pancras Way
London
NW1 0TB
United Kingdom
Design, wholesale and 
retail of designer 
footwear
100%
No Ordinary Shoes USA LLC
US
54 West 21st Street, 11th floor, 
New York, NY 10010, USA
Wholesale of designer 
footwear
100%
Ted Baker Korea Yuhan 
Hoesa
Korea
Seoul Finance Center
Level 21
136 Sejong-daero
Jung-gu
Seoul, Korea
Dormant
100%
*Held directly by Ted Baker plc

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Notes to the financial statements
15	 Investments (Company) continued
b) Subsidiary undertakings – cost and net book value
Company
£’000
At 30 January 2021
26,407
Increase in cost of investment for share options/awards granted to subsidiary employees
1,290
At 29 January 2022
27, 696
Company
£’000
At 25 January 2020
25,203
Increase in cost of investment for share options/awards granted to subsidiary employees
1,204
At 30 January 2021
26,407
c) Investments in joint ventures
The Group has a 50% interest in the ordinary share capital of No Ordinary Retail Company Pty, a company incorporated in Australia through 
its wholly owned subsidiary, No Ordinary Designer Label Limited. 
The Group has a 50% interest in the ordinary share capital of Shanghai LongShang Trading Company Ltd operating in China including 
Hong Kong S.A.R. and Macau S.A.R. 
*The registered office addresses of the joint ventures are as follows:
Related party
Registered office address
No Ordinary Retail Company Pty
6 Albert St, Preston VIC 3072, Australia
Ted Baker (Hong Kong) Limited
15/F, Soundwill Plaza II-Midtown, 1-29 Tang Lung Street, Causeway Bay, Hong Kong
52 weeks ended
29 January 2022
£’000
53 weeks ended
30 January 2021
£’000
Opening investment in joint ventures
3,691
5,088
Investment
–
–
Share of (loss) of joint ventures
(1,270)
(1,136)
Share of non-underlying cost of joint ventures
–
(7)
Dividend received
–
(254)
Closing investment in joint ventures
2,421
3,691
The above carrying value represents the initial cost of the investment undertaken, as well as any subsequent change in net assets of the joint 
ventures, as at 29 January 2022.
There are no contingent liabilities relating to the Group’s interest in the joint ventures, and no contingent liabilities of the ventures itself. The joint 
ventures’ loss for the periods ended 29 January 2022 and 30 January 2021 and its assets and liabilities are as follows:
29 January 2022
£’000
30 January 2021
£’000
Non-current assets
19,574
19,886
Current assets
16,459
17,819
Current liabilities
(33,106)
(32,527)
Net assets
2,927
5,178
Share capital
41,645
39,766
Retained earnings
(35,693)
(33,092)
Current period loss, net of tax
(3,025)
(1,496)
Exchange rate movement
–
–
Total equity
2,927
5,178

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16	 DEFERRED TAX ASSETS AND LIABILITIES
As at 29 January 
Asset/(liability)
brought forward 
£’000
(Charge)/credit
to Income 
Statement
£’000
(Charge)/Credit 
to Equity
£’000 
Foreign exchange 
on retranslation
£’000
Asset/(liability) 
carried forward
£’000
Deferred tax asset on UK operations arising from:
Assets
Share-based payments
144
374
(5)
–
513
UK tax losses
4,782
7,948
(345)
–
12,385
Other
402
(52)
–
–
350
Derivative financial instruments
70
–
(56)
–
14
Property, plant and equipment
252
2,275
–
–
2,527
Total deferred tax asset on UK operations
5,650
10,545
(406)
–
15,789
Deferred tax asset on foreign operations 
arising from:
Foreign losses
4,850
1,190
–
103
6,143
Inventory
1,347
(1,039)
–
30
338
Property, plant and equipment
1,643
(644)
–
39
1,038
IFRS 16
6,729
(1,536)
–
31
5,224
Other
2,547
430
–
3
2,980
State taxes
4,869
(1,252)
–
58
3,675
Total deferred tax asset on foreign operations
21,985
(2,851)
–
264
19,398
Deferred tax liability on foreign operations 
arising from:
IFRS 16
–
(80)
–
–
(80)
Net deferred tax asset/(liability) on foreign 
operations
21,985
(2,931)
–
264
19,318
Total deferred tax asset/(liability) 
27,635
7,614
(406)
264
35,107
Refer to Note 2 for taxation estimates. 
At 29 January 2022, the net deferred tax asset of £35.1m (2021: £27.6m) comprises a deferred tax asset of £35.2m (2021: £27.6m) and 
a deferred tax liability of £0.1m (2021: £ nil).
Recognition of deferred tax assets is based on the generation of future taxable profits that will allow utilisation of the asset. Future taxable profits 
are forecast by jurisdiction and the associated tax charge calculated to ensure the recoverability of the deferred tax asset.
Deferred tax assets are only recognised on the foreign assets when these businesses pass their development phase and when management 
considers it probably that future taxable profits will be available against which they can be utilised.
The total unused cumulative tax losses for which no deferred tax asset has been recognised in the balance sheet is £19.9m (2021: £16.9m). 
£1.7m of losses will expire in 0-5 years, £3.3m of losses will expire in 6-10 years, and £14.9m of losses have no expiration date. This results 
in a potential deferred tax asset of £5.3m (2021: £5.0m) not recognised.
Company Deferred Tax Assets and Liabilities
As at 29 January 
Asset/(liability) 
brought forward 
£’000
(Charge)/credit 
to Income Statement
£’000
(Charge)/Credit 
to Equity
£’000
Asset/(liability) 
carried forward
£’000
Deferred tax asset:
UK tax losses
1,100
538
–
1,638
Total
1,100
538
–
1,638

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Notes to the financial statements
17	 INVENTORIES
Group 
29 January 2022
£’000
Group 
30 January 2021
£’000
Raw materials and packaging
2,458
1,960
Work in progress
614
657
Finished goods and goods for resale
99,999
85,231
103,071
87,848
Cost of inventories recognised as an expense within cost of sales during the period
163,880
156,444
The write back of inventory to fair value less cost of sales for the 52 weeks to 29 January 2022 was £3.9m (2021: write down of £11.1m)
Inventories written down and recognised as an expense in the period relates to inventory written down to the net realisable value and the 
net movement in inventory provisions during the period. The write down and any reversal are included in cost of sales. For further details on 
inventory valuation, key assumptions and sensitivities, see Note 2.
18	 TRADE AND OTHER RECEIVABLES
Group
29 January 2022
£’000
Group
30 January 2021
£’000
Company
29 January 2022
£’000
Company
30 January 2021
£’000
Trade receivables
33,403
34,366
–
–
Prepayments and accrued income 
23,257
10,300
66
–
Other taxes and social security
–
–
–
–
56,660
44,666
66
–
Included in prepayments and accrued income are accrued income amounts of £2.0m (2021: £1.1m) in relation to licensing income which has 
not yet been invoiced. 
Amounts owed from joint ventures is £4.5m (2021: £4.3m) of which £3.6m is owed from Ted Baker (Hong Kong) Limited (2021: £3.6m). 
These amounts are fully recoverable. 
Expected credit losses 
The Group measures the loss allowance for trade receivables at an amount equal to lifetime expected credit losses (‘ECL’). The ECL on trade 
receivables are estimated with reference to past default experience of the debtor and an analysis of the debtor’s current financial position, 
adjusted for factors that are specific to the debtor, general economic conditions of the industry in which the debtor operates and an assessment 
of both the current as well as the forecast direction of conditions at the period end date. There has been no change in the estimation techniques 
or significant assumptions made during the current reporting period. The Group has credit insurance and standby letters of credit in place with 
several customers to mitigate exposure against customer credit risk.
The Group provides for a trade receivable when there is information indicating that the debtor is in severe financial difficulty and there 
is no realistic prospect of recovery, e.g. when the debtor has been placed under liquidation or has entered bankruptcy or administration 
proceedings. The Group debtor provision at 29 January 2022 amounted to £0.6m (2021: £0.5m).
At the year end, the Group has one customer with an outstanding debtor balance equal to approximately 13.0% of the total outstanding 
balance. Having assessed the customer and reviewed the aging of the outstanding debt, the balance is not seen as a greater credit risk 
to the Group than other debtors.
The table below shows the credit risk exposure on the Group’s trade receivables at 29 January 2022:
Carrying amount
£’000
Current amount
£’000
Overdue
1-30 days
£’000
Overdue
31-60 days
£’000
Overdue
61-90 days
£’000
Overdue
90+days
£’000
Gross carrying amount – trade receivables
33,973
21,779
7,937
530
672
3,055
Loss allowance
(570)
(72)
–
–
(65)
(433)
Net carrying amount
33,403
21,707
7,937
530
607
2,622
The Group has no significant concentrations of credit risk. The amounts owed by Group undertakings balance comprises an interest free 
intercompany loan with a subsidiary within the Group, which is repayable on demand. The ability of the Group undertaking to repay 
outstanding balances to the Company is assessed at each reporting date and counterparty credit risk is reviewed on a regular basis using 
the IFRS 9 expected credit loss impairment model. If a significant increase in the credit risk occurs, credit losses are recorded in the income 
statement. As at 29 January 2022, and at 30 January 2021, the expected credit loss of the Company’s trade and other receivables was 
negligible and hence no impairment of the receivable was recorded.

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19	 DERIVATIVE FINANCIAL INSTRUMENTS
Note
Assets
29 January 2022
£’000
Liabilities
29 January 2022
£’000
Assets
30 January 2021
£’000
Liabilities
30 January 2021
£’000
Derivatives designed as effective as hedging 
instruments and carried at fair value:
Forward foreign exchange contracts
27
–
(75)
–
(1,191)
–
(75)
–
(1,191)
Forward foreign exchange contracts are used to hedge exposure to fluctuations in foreign exchange rates that arise in the normal course of the 
Group’s business.
There were no ineffective cash flow hedges in the period (2021: £nil).
Gains and losses in equity relating to derivatives in effective hedging relationships at 29 January 2022 will remain there until the forecast 
transaction occurs. When the hedged item is a non-financial asset, the amount recognised in equity is transferred to the carrying amount of the 
asset when it is recognised. In other cases, the amount recognised in other comprehensive income is transferred to the income statement in the 
same period that the hedged item affects the income statement.
The charge to the income statement in respect of changes in the fair value of foreign currency derivatives that do not meet the criteria for hedge 
accounting was £nil (2021: £ nil).
20	 PROVISIONS
Group
Onerous Contract
£’000
Dilapidations
£’000
Total
£’000
Balance at 30 January 2021
1,973
2,942
4,915
Provided in the period
–
–
–
Released in the period
(1,171)
(16)
(1,187)
Utilised in the period
(603)
(64)
(667)
Balance at 29 January 2022
199
2,862
3,061
Onerous contract provision of £0.2m relates to the provision against the liability for materials relating to cancelled orders due to the Covid 
pandemic. This is management’s best estimate of the unavoidable costs in meeting the obligation under these contracts. This liability is 
expected to be settled within 12 months and has therefore been shown as a current liability.
Dilapidations provisions are managements best estimate of costs of restoring stores to the required condition per the lease on exit of the store. 
The £2.9m provision is expected to be utilised by April 2031.

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Notes to the financial statements
21	 NET CASH/BORROWINGS
Group
29 January 2022
£’000
Group
30 January 2021
£’000
Company
29 January 2022
£’000
Company
30 January 2021
£’000
Cash and cash equivalents 
14,515
66,671
195
5,195
Overdraft 
(3,417)
–
–
–
Borrowings
(8,000)
–
–
–
Net cash/borrowings 
3,098
66,671
195
5,195
The Group’s borrowings have been summarised below:
Interest rate
Repayable date
Group
29 January 2022
£’000
Group
30 January 2021
£’000
Current:
Revolving credit facility 
3.5% + SONIA
Nov 2023
8,000
–
Total current borrowings 
8,000
–
Reconciliation of liabilities to cash flow arising from financing activities:
Group
29 January 2022
£’000
Group
30 January 2021
£’000
Opening balance 
–
180,000
Changes from financing cash flows:
Repayment of facility
(18,000)
(180,000)
Drawdown of facility and overdraft
29,402
–
Balance at 29 January 2022
11,402
–
22	 TRADE AND OTHER PAYABLES
Group
29 January 2022
£’000
Group
30 January 2021
 Restated1
£’000
Company
29 January 2022
£’000
Company
30 January 2021
£’000
Trade payables1
46,200
60,574
–
–
Accruals and deferred income
7,808
8,726
147
112
Other creditors
11,906
8,665
–
–
Other tax
10,979
8,864
–
–
76,893
86,829
147
112
1	 More details of the restatement are found in Note 3.

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23	 IFRS 16 
Right-of-use assets
The Group has applied IFRS 16 using the simplified modified retrospective transition approach.
Right-of-use assets are recognised in relation to the Group’s leases, representing the economic benefits of the Group’s right to use the 
underlying leased assets. The Group’s lease portfolio is principally comprised of property leases of stores, UK and overseas head offices 
and distribution centres.
The Group has applied the practical expedient for the application of rent concessions provided as a response to the Covid-19 pandemic, 
as allowed by the amendment to IFRS 16. 
Right-of-use asset
29 January 2022
£’000
30 January 2021
£’000
Cost
Opening
181,544
188,219
Gross adjustment1
–
(2,019)
Modifications
(2,569)
(9,179)
Additions 
3,631
9,229
Disposals
(12,656)
(4,706)
Closing
169,950
181,544
Amortisation
Opening
(99,785)
(50,232)
Gross adjustment1
–
2,019
Modifications
(450)
–
Charge for the period
(16,621)
(26,763)
Disposals
12,252
4,706
Impairments2
(1,827)
(29,515)
Closing
(106,431)
(99,785)
Net book value
63,519
81,759
1	 Gross adjustment between cost and amortisation brought forward to better reflect underlying gross split.
2	 Impairments in the year of £1.8m consisted of the interim impairment of £2.1m, the year-end impairment of £0.5m, and a release of £0.8m relating to modifications impacting 
the prior year.
Lease liabilities
When measuring lease liabilities, the Group discounted lease payments using its incremental borrowing rate upon transition to IFRS 16 and at 
subsequent remeasurement dates. The discount rates applied range between 2.0% to 9.1%, they have been determined based on comparable 
bond yields and are lease-specific varying by territory and lease length.
Amounts recognised in profit or loss 
Group
29 January 2022
£’000
Group
30 January 2021
£’000
Interest on lease liabilities1
4,949
6,781
1	 Expenses related to variable rental payments for leasehold properties are included within Note 6.
Lease liabilities included in the statement of financial position
Group
29 January 2022
£’000
Group
30 January 2021
Restated1
£’000
Current 
43,129
45,063
Non-current
81,805
106,617
Total lease liabilities
124,934
151,680
1	 More details of the restatement are found in Note 3.

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Notes to the financial statements
23	 IFRS 16 continued
Reconciliation of liabilities to cash flow arising from financing activities:
Group
29 January 2022
£’000
Group
30 January 2021
Restated1
£’000
Opening
151,680
168,337
Modifications1
1,082
(807)
Changes from financing cash flows:
Payment of lease liabilities
(34,765)
(24,517)
Remeasurement
–
(361)
Total changes from financing cash flows
(33,683)
(25,685)
Increase in lease liability
3,632
2,509
Disposal of lease liabilities
(1,545)
–
The effect of changes in foreign exchange rates
(99)
(262)
Interest expense
4,949
6,781
Total other changes
6,938
9,028
124,934
151,680
1	 Modifications includes £0.5m reduction of interest for the year due to modifications made to IFRS 16 leases.
Maturity analysis – contractual undiscounted cash flows 
Group
29 January 2022
£’000
Group
30 January 2021
 (Restated1)
£’000
Less than one year
32,657
34,536
One to five years
74,903
96,481
More than five years
17,988
29,067
125,548
160,084
1	 More details of the restatement are found in Note 3.
24	 CAPITAL AND RESERVES
Number of ordinary shares
29 January 2022
30 January 2021
Ordinary shares of 5p each
Opening allotted, called up and fully paid up
184,608,786
44,566,689
Exercise of share options
1,897
42,097
Ordinary shares issued for cash
–
140,000,000
Closing allotted, called up and fully paid 
184,610,683
184,608,786
Share capital
29 January 2022
£’000
30 January 2021
£’000
Share capital at the start of the period
9,230
2,228
Share options
–
2
Share capital issued during the period
–
7,000
Share capital at the end of the period
9,230
9,230

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23	 IFRS 16 continued
Other reserves and retained earnings
Other reserves and retained earnings include the following reserve accounts:
Cash flow hedging reserve
The effective portion of financial instruments that are designated as hedging instruments and are documented as part of an effective hedge 
of future cash flows are recognised directly in equity and recycled to the income statement when the underlying cash flows occur or are 
no longer expected to occur. This is included within other reserves.
Translation reserve
The translation reserve comprises all foreign exchange differences arising from the translation of the financial statements of foreign operations.
Other reserves – Company
This reserve relates to the premium on equity consideration used in the acquisition of a subsidiary, No Ordinary Designer Label Limited, 
by Ted Baker plc in 1997, which is classified within other reserves under the Companies Act. This reserve also includes the cost of share 
options and awards granted to employees of the Group. This movement in other reserves is reflected in retained earnings in the Group 
Statement of Changes in Equity.
25	 SHARE-BASED PAYMENTS
The pre-tax charge in the Income Statement for share schemes in the 52-week period to 29 January 2022 was £1.3m (2021: £1.2m).
Long-Term Incentive Plan
Share awards are made in the form of nil-cost options over Ordinary shares in Ted Baker plc under the Long-Term Incentive Plan 2013 (“LTIP 
2013”), the Ted Baker Long-Term Incentive Plan (“LTIP 2020”), and the Ted Baker Incentive Plan (“TBIP 2020”) which were approved by the 
shareholders at the general meetings held on 20 June 2013, 21 July 2020 and 21 July 2020 respectively. The options are exercisable three 
years after the date of grant subject to the satisfaction of the vesting conditions.
Share options and awards granted under the LTIP 2013 and LTIP 2020 and outstanding at the end of the period were as follows:
Grant date
Expiry date
Number of 
options granted
Fair value at 
grant date
Number of
awards outstanding
at 29 January 2022
Number of
awards outstanding
at 30 January 2021
1 May 2014
20 April 2024
254,141
695.0p
–
–
30 April 2015
29 April 2025
192,860
1,785.0p
3,008
4,905
5 May 2016
4 May 2026
234,159
875.0p
6 April 2017
5 April 2027
221,234
1,355.0p
–
–
3 April 2018
2 April 2028
251,786
1,071.0p
–
–
16 April 2019 
15 April 2029
403,600
592.0p
–
–
4 September 2020
4 September 2030
 4,246,336
84.5p/91.6p 
3,612,591
4,166,660
26 October 2020
4 September 2030
518,511
84.5p/90.1p
518,511
518,511
16 December 2020
4 September 2030
696,615
84.5p/97.1p 
696,615
696,615
3 August 2021
4 September 2030
2,717,348
85.5p/135p
2,312,254
–
9,736,590
7,142,979
5,386,691
The terms and conditions of the awards granted during the 52 weeks ended 29 January 2022 are as follows:
Grant date
Type of award
Number of options
Vesting conditions
Vesting period
3 August 2021
LTIP 2020 & TBIP 2020
2,609,043
50% performance against share price of 
comparator group to September 2023, 
50% free cash flow against targets for 
year ended January 2023.
Up to 100% after 
three years
3 August 2021
TBIP 2020
108,305
No performance-based vesting conditions, 
options lapse if recipient under notice or 
no longer employed as at vesting date
100% after 
three years

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Notes to the financial statements
25	 Share-based Payments continued
The terms and conditions of the awards granted during the 53 weeks ended 30 January 2021 are as follows:
Grant date
Type of award
Number of options
Vesting conditions
Vesting period
4 September 2020, 
26 October 2020, 
16 December 2020
LTIP 2020 & TBIP 2020
3,733,394
50% performance against share price 
of comparator group to September 2023, 
50% free cash flow against targets for 
year ended January 2023.
Up to 100% after 
three years
4 September 2020, 
26 October 2020, 
16 December 2020
TBIP 2020
1,728,068
No performance based vesting conditions, 
options lapse if recipient under notice or 
no longer employed as at vesting date
100% after 
three years
The credit to the income statement for the period in respect of options issued under the LTIP 2013 amounted to £nil (2021: £nil).
The Monte-Carlo valuation methodology has been used as the basis of measuring the portion of the awards that were subject to market 
based performance conditions made under the LTIP 2013 and LTIP 2020. The fair value of the remaining portion of the awards not subject to 
market based performance condition is equal to the share price on the grant date. The range of inputs into the Monte-Carlo model for awards 
made was as follows:
Share price at grant
£0.85 – £2.855
Share price at grant (based on six-month average) for share price performance condition
1,752.0p–2,809.0p
Risk free interest rate
-11.0%-0.87%
Expected life of options
3 years
Share price volatility – Company
29.0%-38.71%
Share price volatility – Median comparator of LTIP 2020 awards
52.0%
Dividend yield
0%-6.88%
The share price volatility was determined by calculating the historic volatility of the Group’s share price over a time period matching the 
expected life of the option.
The Group also operates a save-as-you-earn scheme which vests over 3 years or 5 years. All employees are entitled to join the scheme 
whereby they have the option to buy shares at a 20% discount rate of the price set at the grant date. The fair value of the option is calculated 
using a Black-Scholes pricing model. The number of shares under option at 29 January 2022 was 1,785,798 (2021:1,609,851).
26	 FINANCIAL COMMITMENTS
Group
a) Capital commitments
The Group has capital commitments of £4.9m related to commitments at 29 January 2022 (2021: £6.8m) which were not provided in the 
financial statements.
b) Concessions	
The total committed payments to concessions are £1.5m as at 29 January 2022 (2021: £2.8m), relating to payments due within one year. 
These amounts only include committed minimum payments and excludes the variable or contingent elements of future rental payments. 
As a result, the amounts charged to the Income Statement may be materially higher than the financial commitment at the prior period end.
Contracts for concessions often contain commissions based on revenue. Under the terms of the contracts there are two bases:
	ɣ Minimum payment levels due, together with variable amounts in excess of those minimums, based on the concession’s future revenue levels. 
	ɣ No minimum payment conditions within the terms of the contract such that commission charges are contingent wholly on future revenue levels.
c) Pension arrangements
The Group operates a number of defined contribution schemes for senior management and a stakeholder pension scheme for employees, 
for which the pension cost charge for the period amounted to £1.3m (2021: £1.4m). Contributions totalling £nil are included in accruals and 
deferred income at the period end (2021: £0.2m).
Company
d) Letter of support
The Company has signed letters of support to various of its subsidiary companies. The most significant is with No Ordinary Design Limited, 
which has an intercompany payable of £123.8m at 29 January 2022 (2021: £119.7m).

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27	 FINANCIAL INSTRUMENTS AND RISK MANAGEMENT
a) Carrying amount and fair values of financial assets and liabilities
Financial assets and liabilities – Group
The carrying amounts shown in the balance sheet, which approximate the fair values, are as follows:
Carrying amount
29 January 2022
£’000
Carrying amount
30 January 2021
£’000
Financial assets
Held at amortised cost:
Trade and other receivables
33,403
29,437
Accrued income
2,015
1,154
Amount due from equity accounted investee
4,505
4,305
Cash and cash equivalents
14,515
66,176
Held at fair value:
Derivative financial assets
–
–
Total financial assets
54,438
101,072
Financial liabilities
Held at amortised cost:
Trade and other payables
(65,914)
(60,574)
Lease liabilities
(124,934)
(151,680)
Borrowings
(8,000)
–
Overdraft
(3,417)
–
Held at fair value:
Derivative financial liabilities
(75)
(1,191)
Total financial liabilities
(202,340)
(213,445)
Net financial asset/(liabilities)
(147,902)
(107,373)
Overdue trade debtor balances are disclosed in Note 18. The carrying and fair values of lease liabilities have been disclosed in Note 23. 
The methods and assumptions used to estimate fair values of financial assets and liabilities are as follows:
1	 Cash and cash equivalents have been stated at their book values due to their short maturities or immediate or short-term access.
2	 The fair values of trade receivables, amount due from equity accounted investee and amounts owed by Company undertakings have been stated at their book value due to their 
short maturities.
3	 The fair value of derivatives is determined by reference to third-party valuations (usually from a bank) or by reference to readily observable market prices.
4	 The fair values of trade and other payables have been stated at their book values due to their short maturities.
5	 Bank overdrafts have been stated at their book values due to their short maturities or immediate or short-term access.

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Notes to the financial statements
27	 Financial Instruments and Risk Management continued
Financial assets and liabilities – Company
The carrying amounts shown in the balance sheet, which approximate the fair values, are as follows:
Carrying amount
29 January 2022
£’000
Carrying amount
30 January 2021
£’000
Financial assets
Amounts owed by Group undertakings
123,753
119,672
Cash and cash equivalents
195
5,195
Total financial assets
123,948
124,867
Financial liabilities
Trade and other payables
(147)
(112)
Total financial liabilities
(147)
(112)
Net financial assets
123,796
124,755
All non-derivative financial assets and liabilities, for the Group and Company, are measured at amortised cost. Their carrying amounts are 
a reasonable approximation of their fair value due to their short maturities or because interest rates are floating rates where payments are reset 
to market rates at intervals of less than one year. 
Derivative assets and liabilities are held at fair value (see Note 19), which is determined by reference to third-party valuations (usually from 
a bank) or by reference to readily observable market prices. Derivative assets and liabilities that are not used in hedging relationships are held 
at fair value through the profit and loss. 
The valuation of all financial assets and liabilities carried at fair value by the Group is based on hierarchy Level 2. Fair value hierarchy levels 
are defined as follows:
Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly (i.e. as prices) 
or indirectly (i.e. derived from prices).
Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs).
b) Derivative financial instruments
Contractual/
notional amounts
29 January 2022
£’000
Assets
29 January 2022
£’000
Liabilities
29 January 2022
£’000
Contractual/
notional amounts
30 January 2021
£’000
Assets
30 January 2021
£’000
Liabilities
29 January 2021
£’000
Forward foreign exchange contracts
2,312
–
(75)
21,583
–
(1,191)
Interest rate swap
–
–
–
–
–
–
2,312
–
(75)
21,583
–
(1,191)
The following table indicates the timing of the notional amount of the foreign exchange derivative hedging instruments.
Contractual/
notional amounts
29 January 2022
£’000
Contractual/
notional amounts
30 January 2021
£’000
Within six months
2,312
10,021
Between six months and one year
–
9,250
Between one and two years
–
2,312
2,312
21,583

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27	 Financial Instruments and Risk Management continued
c) Cash flow hedging reserve movements
The following table indicates the cash flow hedging reserve balance at 29 January 2022 and the periods in which the cash flows are 
expected to occur. The periods in which the cash flows are expected to impact the income statement are materially the same.
Currency 
derivatives
29 January 2022
£’000
Currency 
derivatives
30 January £’000 
2021
Within six months
(25)
490
Between six months and one year
(66)
470
Between one and two years
(5)
112
Unrecognised gain/(loss)
(96)
1,072
d) Financial risk identification and management
The Group’s multinational operations and debt financing requirements expose it to a variety of financial risks. In the course of its business the 
Group is exposed to:
	
ɣ market risk;
	
ɣ credit risk; and
	
ɣ liquidity risks have been established and are reviewed regularly to reflect changes in the market conditions and the Group’s activities. 
i) Market risk
Market risk is the risk that changes in market prices, such as foreign exchange rates and interest rates, will affect the Group’s income or the value 
of its holdings of financial instruments. At the balance sheet date, the only significant market risk to the Group arises from foreign currency risk.
Foreign currency risk
The Group operates internationally and is therefore exposed to foreign currency risk primarily on purchases of inventory denominated in 
US Dollars and Euros.
The Board reviews and agrees policies for managing exchange rate risks on a regular basis. Where appropriate, the Group uses financial 
instruments to mitigate these risks. All transactions in derivatives, principally forward exchange contracts, are taken solely to manage these risks. 
No transactions of a speculative nature are entered into.
The Group’s policy is to hedge substantially all the risks of such currency fluctuations by using forward contracts considering forecast foreign 
currency cash inflows and outflows. The policy allows for these risks to be hedged for up to 24 months ahead in order to fix the cost in Sterling.
In April 2020, the Group exited its foreign exchange contract to crystallise a cash gain. Since then, the Group has entered into a lesser level of 
exchange rate hedging as volatility in trade meant hedge effectiveness criteria were unable to be met.
When trades are entered into, the vast majority of projected purchases in each major currency qualify qualifies as “highly probable” forecast 
transactions for hedge accounting purposes.
The Group also publishes its financial statements in Sterling and is therefore exposed to foreign currency translation risks due to movements 
in foreign exchange rates on the translation of the results and underlying net assets of its foreign operations into Sterling. Translation risks are 
not hedged.

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Notes to the financial statements
27	 Financial Instruments and Risk Management continued
Foreign currency sensitivity analysis
The Group has used sensitivity analysis that measures the estimated change to the income statement and equity of a 10% strengthening 
or weakening in Sterling against all other currencies, using the rates applicable at 29 January 2022. The analysis assumes that all other 
variables, in particular, interest rates, remain constant.
The following sensitivity analysis illustrates the impact that a 10% strengthening of the Group’s reporting currency against local functional 
currencies would have had on profit before tax and equity. The analysis covers currency translation exposures at the period end on the 
Group’s financial assets and liabilities that are not denominated in the functional currencies of those businesses.
A 10% (2021: 10%) strengthening or weakening of the Sterling against the following currencies at 29 January 2022 would have increased/
(decreased) equity and profit before tax by the amounts shown in the following table:
Impact on profit
29 January 2022
£’000
Impact on equity
29 January 2022
£’000
Impact on profit
30 January 2021
£’000
Impact on equity
30 January 2021
£’000
Test of 10% (2021: 10%) strengthening in Sterling against other currencies
US Dollar
(473)
(473)
(201)
(201)
Euro
486
486
744
744
13
13
543
543
Test of 10% (2021: 10%) weakening in Sterling against other currencies
US Dollar
579
579
246
246
Euro
(594)
(594)
(910)
(910)
(16)
(16)
(664)
(664)
Interest rate risk
The Group’s exposure to interest rate risk is limited to floating rate financial assets and liabilities.
The Group’s policy is to minimise the impact of adverse interest rate movements, through the use of interest rate management tools where 
possible, taking into account factors such as the timing of future cash flows and forward yield curves. The use of any interest rate management 
tools is aligned with timescales of current and forecast net debt for which underlying projections can be accurately made. The Group does not 
hold any interest rate derivatives at 29 January 2022 (2021: nil).
The interest rate profile of the financial assets and liabilities of the Group is as follows:
Financial assets and liabilities subject to interest rate risk
Group
29 January 2022
£’000
Group
30 January 2021
£’000
Company
29 January 2022
£’000
Company
30 January 2021
£’000
Sterling
(5,575)
13,736
195
5,195
US Dollar
(86)
8,901
–
–
Euro
8,830
8,823
–
–
Other
(707)
4,296
–
–
2,462
35,756
195
5,195
Interest rate sensitivity analysis
The following sensitivity analysis illustrates the impact that a change of 50 basis points in SONIA interest rates at the balance sheet date would 
have increased/(decreased) equity and profit before tax by the amounts shown below. This calculation assumes that the change occurred at 
the balance sheet date and had been applied to risk exposures existing at that date.
Impact on profit
29 January 2022
£’000
Impact on equity
29 January 2022
£’000
Impact on profit
30 January 2021
£’000
Impact on equity
30 January 2021
£’000
Interest rate increase of 0.5%
12
12
179
179
Interest rate decrease of 0.5%
(12)
(12)
(179)
(179)

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27	 Financial Instruments and Risk Management continued
ii) Credit risk
Credit risk is the risk that counterparties to financial instruments do not perform according to the terms of the contract or instrument. The Group’s 
principal financial assets are cash, trade and other receivables, and derivative financial assets. The Group’s credit risk is primarily attributable 
to its trade and other receivables.
Trade and other receivables
Credit risk arises on credit exposure to wholesale, licence and concession partners including outstanding receivables and committed 
transactions. The Group substantially mitigates credit risk through credit insurance, standby letters of credit or supplier finance arrangements 
when possible.
Wholesale partner receivables risk is mitigated by credit insurance being taken out up to the amount of the credit limit. All new wholesale 
customers are checked against appropriate trade references and details such as frequency/delinquency. The limits applied to each customer 
are set in conjunction with our credit insurer’s advice. Monitoring of credit limits is undertaken daily.
All territorial licence partners require a standby letter of credit up to the amount of their credit limit, which is determined based on creditworthiness 
and volume of business. The Group is not able to protect its licence partner income with credit insurance, although it does not consider this 
a significant credit risk. Forecasts are obtained from all its licence partners throughout the period to allow extensive visibility of future income.
The Company has credit risk associated with its intercompany receivable. This balance is held at cost less provision for impairment. The provision 
for impairment is considered on a specific basis in relation to the balance as there is no history of credit losses.
iii) Liquidity risk
Refer to Note 1, Basis of Preparation – Going Concern.
Prudent liquidity risk management implies maintaining sufficient cash and the availability of funding through an adequate amount of committed 
credit facilities. Due to the dynamic nature of the underlying businesses, Group treasury maintains flexibility in funding by maintaining 
availability under committed credit lines.
Management monitors rolling forecasts of the Group’s liquidity headroom (which comprises of the undrawn borrowing facility and cash 
and cash equivalents) based on expected cash flow. This is generally carried out at entity level in the operating companies of the Group 
in accordance with practice and limits set by the Group. In addition, the Group’s liquidity management policy involves projecting cash flows 
in major currencies and considering the level of liquid assets necessary to meet these, and monitoring balance sheet liquidity ratios against 
internal and external regulatory requirements. 
The table below analyses the Group’s financial liabilities and derivative financial liabilities into relevant maturity groupings based on the 
remaining period to the contractual maturity date, at the balance sheet date. The amounts disclosed in the table are the contractual 
undiscounted cash flows. Balances due within twelve months equal their carrying balances as the impact of discounting is not significant.
 
Carrying amount
£’000
Contracted amount 
less than 1 year
£’000
Contracted amount 
1–5 years
£’000
Contracted amount
more than 5 years
£’000
At 29 January 2022
Non-derivative financial liabilities
Trade and other payables 
65,914
65,914
–
–
Borrowings and overdraft
11,417
5,197
8,000
–
Lease liabilities
124,934
32,657
74,903
17,988
Derivative financial liabilities
Derivative financial instruments
75
75
–
–
At 30 January 2021
Non-derivative financial liabilities
Trade and other payables 
77,965
77,965
–
–
Borrowings
–
–
–
–
Lease liabilities
151,680
34,536
96,481
29,067
Derivative financial liabilities
Derivative financial instruments
1,191
1,191
–
–
The Group manages its liquidity risk through the use of secured revolving credit facilities. At 29 January 2022, the Group holds a £80 million 
Revolving Credit Facility maturing in November 2023. This facility reduced from £90 million in January 2022, and replaced the existing two 
facilities totalling £107.8m in May 2021. At year end, the facility had been drawn down £8.0m. This facility provides the resources to fund the 
planned working capital requirements and capital expenditure to support the Group’s long-term growth strategy. Interest is payable based 
on SONIA plus a margin. On 22 April 2022, the Group agreed with its lenders to adjust the covenant tests over the remaining life of the 
Revolving Credit Facility maturing in November 2023 to provide more headroom for the Group given the prolonged disruption of Covid-19 
and the impact of the Omicron variant on the Group’s trading in the final weeks of the last financial year. The RCF facility size remained 
unchanged at £80 million.

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Notes to the financial statements
27	 Financial Instruments and Risk Management continued
The facilities contain financial covenants which are believed to be appropriate in the current economic climate and tested on a quarterly basis. 
The Group monitors actual and prospective compliance with these on a regular basis.
The financial covenant tests are based upon the following:
	
ɣ minimum EBITDA levels (applies up to January 2023)
	
ɣ a ratio of total net debt to EBITDA (applies after August 2022)
	
ɣ a fixed charge cover ratio (applies after January 2023)
e) Capital management
The Board’s immediate actions to capital management are set out in Note 1, Basis of Preparation – Going Concern.
The Board’s policy is to maintain a robust capital base, defined as total shareholders’ equity, totalling £120.4m at 29 January 2022 
(2021: £152.0m), to maintain investor, creditor and market confidence and to sustain future development of the business.
From time to time the Company purchases its own shares on the market; the timing of these purchases depends on market prices. Primarily 
the shares are intended to be used for issuing shares under the Group and Company’s share option and award programmes. Buy and sell 
decisions are made on a specific transaction basis by the Board; the Group and Company do not have a defined share buy-back plan.
There were no changes in the Group and Company’s approach to capital management during the period.
28	 RELATED PARTIES
The Group considers its Executive and Non-Executive Directors, together with the Executive Team as key management and their compensation 
therefore comprises a related-party transaction.
Total compensation in respect of key management for the period was as follows:
52 weeks ended
29 January 2022
£’000
53 weeks ended
30 January 2021
£’000
Salaries, fees and short-term benefits
3,849
3,297
Contributions to money purchase pension schemes
127
57
Share-based payment (credit)/charges
–
–
3,976
3,354
Directors of the Company as at 29 January 2022 and their immediate relatives control 0.2% of the voting shares of the Company.
Amounts due from/to the Company’s subsidiaries are shown below:
52 weeks ended
29 January 2022
£’000
53 weeks ended
30 January 2021
£’000
Amounts due from No Ordinary Designer Label Limited 
123,753
119,672
Amounts due to No Ordinary Shoes Limited
–
–
Sales to and amounts due from/to the Group’s joint ventures are shown below:
52 weeks ended
29 January 2022
£’000
53 weeks ended
30 January 2021
£’000
Amounts due from No Ordinary Retail Company Pty
576
372
Sales to No Ordinary Retail Company Pty
1,918
1,261
Amounts due from Shanghai LongShang Trading Company Ltd
3,929
3,933
Sales to Shanghai LongShang Trading Company Ltd
3,636
2,876
29	 POST BALANCE SHEET EVENTS
On 18 March 2022 the Company entered into a 10-year lease for its new corporate head office, the Gorgeous Brown Building.
On 22 April 2022, the Group agreed with its lenders to adjust the covenant tests over the remaining life of the Revolving Credit Facility 
maturing in November 2023 to provide more headroom for the Group given the prolonged disruption of Covid-19 and the impact of the 
Omicron variant on the Group’s trading in the final weeks of the last financial year. The RCF facility size remained unchanged at £80 million.

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FIVE YEAR SUMMARY (UNAUDITED)
52 weeks ended
27 January 2018
£’000
52 weeks ended
26 January 2019
£’000
52 weeks ended
25 January 2020
£’000
53 weeks ended
30 January 2021
(Restated)1
£’000
52 weeks ended
29 January 2022
£’000
Results
Revenue2
613,113
639,554
630,478
355,271
428,420
Operating profit/(loss)
70,727
34,301
(59,954)
(98,895)
(34,565)
Profit/(loss) before tax
68,789
30,656
(77,625)
(107,729)
(44,050)
Profit/(loss) before tax and non-underlying items 
73,465
62,965
4,778
(59,161)
(38,411)
Profit/(loss) for the period
52,744
24,478
(68,186)
(86,445)
(35,584)
Assets employed
Property, plant and equipment
139,075
131,865
127,429
39,401
30,200
Other non-current assets
40,733
54,708
203,612
148,384
129,632
Net current assets/(liabilities)
92,515
89,813
(54,824)
73,810
45,303
Non-current liabilities
(48,273)
(47,918)
(135,544)
(109,559)
(84,747)
Net assets
224,050
228,468
140,673
152,036
120,388
Financed by
Shareholders’ funds
224,050
228,468
140,673
152,036
120,388
224,050
228,468
140,673
152,036
120,388
Key statistics
Basic earnings per share
119.0p
55.0p
(153.0p)
(56.2p)
(19.3p)
Underlying earnings per share
127.7p
114.2p
6.7p
(26.0p)
(17.9p)
Diluted earnings per share
118.3p
55.0p
(153.0p)
(56.2p)
(19.3p)
Dividends per share
60.1p
58.6p
7.8p
–
–
Dividend cover3
2.0 times
.9 times
-20.3 times
–
–
Dividend cover before non-underlying costs3
2.1 times
1.9 times
1.2 times
–
–
Pre-tax return on capital employed before 
non-underlying items
26.8%
19.1%
7.3%
–
–
Post-tax return on capital employed before 
non-underlying items
20.6%
15.3%
6.5%
–
–
1	 The prior period errors or misstatements relating to delivery income are detailed further in Note 3.
2	 Revenue has been restated for all years to include licence income.
3	 The dividend has been temporarily suspended since the interim dividend for the 52-week period to 25 January 2020.
 

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Notes to the financial statements
APPENDIX – ALTERNATIVE PERFORMANCE MEASURES (UNAUDITED)
As stated in Note 1, the Group uses certain measures that are not separately disclosable under IFRS or the Companies Act. The Directors 
believe that these additional measures, which are used internally, are useful to the users of the financial statements in helping them understand 
the underlying business performance. Reconciliations of the reported numbers to alternative performance measures are shown below.
Throughout the Annual Report and Accounts, alternative performance measures (APMs) have been reported which are non-GAAP measures 
and are presented to provide stakeholders with additional financial information on the performance of the Group.
These APMs should not be viewed in isolation or as an alternative to the equivalent GAAP measure.
The measures detailed below are not defined by IFRS and therefore may not be directly comparable with other companies’ APMs – this includes 
those in the retail industry.
UK & Europe
 
52 weeks ended 
29 January 
2022
Reported
£’000
52 weeks ended
29 January
2022
Foreign Exchange
Impact
£’000
52 weeks ended
29 January
2022
Constant Currency
£’000
53 weeks ended
30 January 
2021
Restated1
£’000
Constant
Currency
Variance
Total revenue
297,228
1,504
298,881
248,772
20.14%
Total retail revenue
204,657
1,504
206,161
183,891
12.11%
Store revenue
99,650
1,125
100,775
67,277
49.79%
eCommerce revenue
105,007
379
105,387
116,613
-9.63%
Sales per square foot including eCommerce sales
919
7
925
658
40.62%
Sales per square foot excluding eCommerce sales
447
5
452
244
85.36%
Wholesale revenue
77,565
–
77,565
52,432
47.93%
Licence income 
15,155
–
15,155
12,449
21.74%
North America
 
52 weeks ended 
29 January 
2022
Reported
£’000
52 weeks ended
29 January
2022
Foreign Exchange
Impact
£’000
52 weeks ended
29 January
2022
Constant Currency
£’000
53 weeks ended
30 January 
2021
Restated1
£’000
Constant
Currency
Variance
Total revenue
126,792
7,844
134,636
104,105
29.33%
Total retail revenue
93,189
5,638
98,827
71,260
38.69%
Store revenue
64,410
3,703
68,113
39,671
71.70%
eCommerce revenue
28,779
1,935
30,714
31,589
-2.77%
Sales per square foot including eCommerce sales
708
43
751
542
38.69%
Sales per square foot excluding eCommerce sales
490
28
518
302
71.70%
Wholesale revenue
33,604
2,205
35,809
32,846
9.02%
1	 More details of the restatement are found in Note 3.

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Appendix – Alternative performance measures (unaudited) continued
Rest of the World
 
52 weeks ended 
29 January 
2022
Reported
£’000
52 weeks ended
29 January
2022
Foreign Exchange
Impact
£’000
52 weeks ended
29 January
2022
Constant Currency
£’000
53 weeks ended
30 January 
2021
Reported
£’000
Constant
Currency
Variance
Total retail revenue
4,070
(116)
3,954
2,394
65.18%
Store revenue
4,070
(116)
3,954
2,394
65.18%
eCommerce revenue
 – 
–
 – 
 – 
0.00%
Sales per square foot including eCommerce sales
462
(13)
448
337
33.08%
Sales per square foot excluding eCommerce sales
462
(13)
448
337
33.08%
Group
 
52 weeks ended 
29 January 
2022
Reported
£’000
52 weeks ended
29 January
2022
Foreign Exchange
Impact
£’000
52 weeks ended
29 January
2022
Constant Currency
£’000
53 weeks ended
30 January 
2021
Restated1
£’000
Constant
Currency
Variance
Total revenue
428,240
9,232
437,472
355,271
23.14%
Total retail revenue
301,916
7,026
308,942
257,544
19.96%
Store revenue
168,130
4,711
172,842
109,342
58.07%
eCommerce revenue
133,786
2,315
136,101
148,202
-8.17%
Sales per square foot including eCommerce sales
831
36
2,125
658
222.93%
Sales per square foot excluding eCommerce sales
463
20
1,418
244
481.34%
Wholesale revenue1
111,169
2,205
113,374
85,278
35.95%
Licence income 
15,155
–
15,155
12,449
21.74%
1	 More details of the restatement are found in Note 3.

170
TB | AR—’22
This is our first disclosure addressing the Task Force on Climate-related Financial Disclosures (TCFD) guidance published in 2017.
We are in the process of developing our TCFD strategy over FY23 and set out below our compliance, on a comply or explain basis, with Listing Rule 9.8.6(R)8. 
Our disclosures are not yet aligned with the 2017 TCFD recommendations and recommended disclosures across the four TCFD pillars. We aim to work 
towards enhancing our disclosures over the course of the next 12 months. We also note: 
	
ɣ Strategy – we are currently in the process of formally assessing our climate-related risks and opportunities over the short, medium and long term, as well 
as determining their impact on our businesses, strategy and financial planning. We have not yet undertaken scenario analysis to determine our resilience 
of our strategies to climate-related risks. 
	 We are currently working on formally assessing how climate-related risks and opportunities will impact our business, across each time horizon. This work 
will be completed in the next financial year. However, our initial assessment is that both the physical and transitional risks (set out below) are medium to 
long-term risks to our business, and accordingly would not have a material impact on asset or liability valuations at the year-end date. 
	
ɣ Metrics and targets – we are working to develop appropriate data metrics against which we can monitor climate-related risks, which will be updated 
annually. These metrics will complement our current GHG emissions and targets.
TASK FORCE ON CLIMATE-RELATED FINANCIAL DISCLOSURES
GOVERNANCE
Describe the board’s oversight of climate related risks and opportunities
Ted’s ESG strategy, which includes climate-related risks and opportunities, is reported and presented to the board on a bi-annual basis. 
Additionally, ESG risk is represented in the quarterly Management Risk Committee meetings.
Describe management’s role in assessing and managing risk and opportunities
Our Ethics and Sustainability team manage the ESG programme for Ted Baker plc. 
In addition, we have a Carbon Steering Group who meet quarterly to implement the wider carbon strategy, in addition to reviewing areas of 
responsibility across the business.
STRATEGY
Describe the climate related risks and opportunities the organisation has identified over the short medium and long term
As noted previously, we are currently in the process of formally assessing our climate-related risks and opportunities. Our initial assessment is set out below:
	
ɣ Physical climate related risks:
None of our facilities have to date been impacted by extreme weather events to such an extent as to cause any significant disruption to our operations. 
Our view is that the impact of climate change, caused by higher temperatures and water shortages, will lead to medium and longer term risks within 
our supply chain on the price and availability of raw materials, such as cotton, on which we are very dependent. 
	
ɣ Transitional climate-related risks and opportunities:
Changes in customer preferences, such as demands for more sustainable clothing, is both a risk and opportunity for Ted Baker. In the medium-to 
longer-term it is a risk if our sustainability performance is not seen to live up to our customers’ aspirations, and an opportunity, if our sustainability 
performance is seen to lead our peers. Our sustainability strategy is discussed on pages 52-59. 
RISK MANAGEMENT
Describe how processes for identifying, assessing and managing climate-related risks are integrated into the organisation’s 
overall risk management.
Risks, including climate-related risks, are monitored and managed by the Ethics and Sustainability team at Ted Baker plc.
Our Ethics and Sustainability lead represents the climate-related risks in the quarterly Management Risk Committee.
METRICS
Disclose the metrics and targets used by the organisation to assess climate-related risks and opportunities in line with its 
strategy and risk management process.
As noted previously, we are developing metrics against which we can monitor our climate-related risks, to complement our current carbon metrics. 
We currently measure Scope 1 and 2 carbon emissions and have undertaken a project to understand our baseline Scope 3 emissions (see page 53). 
In the carbon area, we have set the following targets:
	
ɣ Absolute emission reduction of 100% by 2030 for Scope 1 and 2 against a 2019 baseline
	
ɣ Reduce absolute Scope 3 emissions in line with 1.5 degrees Celsius of 46.2% by 2030 against a 2019 baseline.
Disclose Scope 1, Scope 2 and, if appropriate, Scope 3 greenhouse gas (GHG) emissions and the related risks.
See page 54 for our GHG emissions. As demonstrated, our largest risk is embedded within our Scope 3, particularly within textiles, which makes up 41% 
of all emissions. We are actively mapping through our garment supply chain, and have developed a strategy, working with our suppliers, to reduce the 
risk in this area of our supply chain.

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Company information
Registered Office
The Ugly Brown Building, 6a St. Pancras Way, London NW1 0TB
Company Secretary
Rishi Sharma
Joint Brokers
Liberum Capital Limited, 25 Ropemaker St, London EC2Y 9LY
Panmure Gordon, One New Change, London EC4M 9AF
Auditors
BDO LLP, 55 Baker St, London W1U 7EU
Bankers
Barclays Bank Plc, 1 Churchill Place, London E14 5HP
The Royal Bank of Scotland Plc, 62-63 Threadneedle Street, London EC2R 8LA
HSBC Bank Plc, 8 Canada Square, Canary Wharf, London E14 5HQ
BBVA, S.A., One Canada Square, 44th Floor, Canary Wharf, London E14 5AA
Registrars
Link Asset Services, 34 Beckenham Road, Beckenham, Kent BR3 4TU
Ted Baker plc
Registered in England No: 03393836
Ted Baker’s commitment to environmental issues is 
reflected in the Annual Report which as been printed 
on FSC®-certified and other controlled material.
This document was printed by Pureprint Group using its 
environmental print technology, with 100% of dry waste 
diverted from landfill, minimising the impact of printing 
on the environment. The printer is a CarbonNeutral® 
company. Both the printer and the paper mill are 
registered to ISO 14001.

ANNUAL REPORT 2022
ATTENTION TO DETAIL