Quarterlytics / Consumer Cyclical / Apparel - Manufacturers / V.F.

V.F.

vfc · NYSE Consumer Cyclical
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Ticker vfc
Exchange NYSE
Sector Consumer Cyclical
Industry Apparel - Manufacturers
Employees 10,000+
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FY2008 Annual Report · V.F.
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VF Corporation 2008 Annual Report

VF’s business model combines the strength 
to overcome current challenges, the vision 
to capture future opportunities and the 
diversity of businesses and brands to excel in 
all markets. Our team continues to deliver 
on the promise, producing uncompromising 
results in unprecedented times.

VF Corporation | 105 Corporate Center Blvd., Greensboro, NC 27408 | (336) 424-6000 | www.vfc.com

®

VF Corporation | 105 Corporate Center Blvd., Greensboro, NC 27408 | (336) 424-6000 | www.vfc.com

To Our Shareholders:

VF is known for a performance-driven culture and excellence 
in execution. Over the years, we’ve built and honed highly 
disciplined financial and operational processes to help us manage 
risk through both good times and bad.

During 2008, these disciplines served us well again, as we 

achieved our sixth consecutive year of record revenues and 
strong earnings amid unprecedented global economic turmoil. 
Revenues in 2008 rose 6% to $7.6 billion while earnings per 
share reached $5.42. Earnings included a $.30 per share impact 
from a $41 million charge taken in the fourth quarter to realign 
our cost structure and protect our future profitability. 

Our financial position is solid. We ended 2008 with $382 
million in cash, and we have $1.3 billion of borrowing capacity 
available under domestic and international lines of credit. Our 
debt-to-capital ratio was 25% at year-end, and no significant  
long-term debt payments are due until October 2010. Strong cash 
flow was a hallmark, with cash flow from operations of $679 million.

In short, the strength of VF’s business model was proven 

again in 2008. While we do not expect economic conditions 
to improve in 2009, we are well positioned to manage the 
challenge—and to emerge from this period stronger than ever. 

Protecting Profitability; Investing for Growth

When retail conditions worsened in the fourth quarter of 2008, 
we moved quickly to reduce costs across the board. The actions 
we’ve taken will result in annual cost savings of $100 million, 
starting in 2009. At the same time, we are confident that we 
have the right brands and strategies for long-term success, and 
we remain committed to investing prudently for future growth, 
including investments in our strong brands and in our direct- 
to-consumer and international businesses. 

 
 
 
 
VF’s Portfolio of Brands

™

During 2008, we opened 89 retail stores, increasing our total at 
year-end to 698. Our retail base is diverse and includes stores 
operating under the Vans®, Nautica®, lucy®, The North Face®, 
Kipling®, Napapijri ®, 7 For All Mankind ®, Lee ® and Wrangler® 
brands. We also bolstered our e-commerce efforts in 2008, 
launching new websites for our The North Face®, Nautica® and 
Kipling® brands. Our direct-to-consumer revenues increased 
15% in 2008 and now account for 16% of our total revenues, up 
from 14% last year. We’ll continue to expand our strongest retail 
concepts in 2009, with about 70 store openings planned this 
year, as we confidently pursue our goal of generating 22% of our 
sales from our retail and e-commerce businesses by 2012. 

Our international revenues also grew 15% in 2008, fueled 

by double-digit growth in most of our Outdoor brands. In 2008, 
international revenues reached 30% of total revenues, up from 
28% last year. Despite weak conditions in Europe, we believe  
our brands have a lot of room to grow. We’re also excited about 
our potential in China, where we’re experiencing strong growth  
in many brands, including Lee ®, Wrangler®, The North Face ®— 
and Vans®, which we launched there in 2008. 

Our portfolio of brands is in excellent shape, and we’re 

proud of our track record of acquisitions. In 2008 we acquired 
one-third of the capital stock of Mo Industries Holdings, Inc., 
owner of the Splendid® and Ella Moss® women’s contemporary 
sportswear brands, and we plan to acquire the remaining 
shares in early 2009. These fast-growing brands will allow us 
to strengthen our brand and product portfolio in our newest 
coalition, Contemporary Brands. While we remain interested in 
additional acquisitions, we are very committed to maintaining a 
strong balance sheet and liquidity.

2

3

 
 
A Solid Foundation for Changing Times

We enter 2009 with the expectation that conditions will remain 
difficult. Consumer confidence is at historic lows, unemployment  
is rising, and shopping attitudes are changing. While these 
dynamics are likely to continue, we’re prepared for the challenge. 
We’ve made the hard decisions necessary to lower costs.

We’re moderating the pace of new store openings to reduce capital 
spending and focusing on those investments and businesses 
with the highest payback. Keeping inventories lean and our 
balance sheet healthy will be paramount this year. We’re planning 
on another year of strong cash flow, and providing strong 
shareholder returns through our dividend remains a high priority.

Most importantly, VF is built upon a solid foundation of 

principles and qualities—showcased in this year’s annual report—
that will enable us to expand our competitive advantage during 
this extraordinary time. The most important of these strengths is 
the VF team, with whom I have the pleasure to work, and whose 
passion, talent and creativity make VF’s success possible.  

Eric C. Wiseman
Chairman, President & Chief Executive Officer

4

 
 
5

6

11

Strength  

Size and strength were once synonymous. But as recent events 
have taught us, that’s no longer true. So while we’re proud 
that so many people know us as the “world’s largest apparel 
company,” there’s really so much more that makes VF strong. 
Like our ability to connect globally with consumers. Our 
adaptability to fast-changing markets and opportunities.  
And our discipline for balancing risk and reward. During 
2008, we combined these qualities to deliver excellent results 
in the face of extraordinary challenges—and that’s the best 
definition of strength that we know.  

(opposite)

Bob Shearer  
Senior Vice President & Chief Financial Officer

“At VF, we take nothing for granted. We keep our costs and 
inventories low, plan conservatively and keep our balance  
sheet strong. It’s a discipline that’s embedded in our culture— 
and that’s giving us a competitive advantage in these very  
difficult times.” 

Karl Heinz Salzburger  
President—VF International  

“We have some of the best-known brands in the world. But we  
still have great potential for international growth. We’re leveraging 
our global infrastructure to continue to extend our reach across 
Europe, while investing heavily to capitalize on opportunities  
in large and growing markets like China.” 

7

Disciplined Financial Management

VF has been in business for 110 years.  
So we’ve lived through good times and 
bad, and we recognize the vital importance 
of financial discipline, regardless of the 
economic environment. That philosophy 
served us well again in 2008. Despite the 
severe economic downturn, we posted 
solid results—including all-time record 
revenues. We kept our balance sheet strong, 
our liquidity high and our inventories tightly 
managed. We also increased our dividend 
payment for the 36th consecutive year. 
These fundamentals—combined 
with consistently strong cash flow from 
operations—not only give us the strength 
to withstand the current economic storm, 
they also give us the flexibility to respond 
quickly to changing conditions. At year- 
end 2008, we took aggressive action to 
reduce our costs by an estimated $100 
million annually. All of our businesses have 
stepped up to the plate with plans to lower 
costs; at the same time, we’re committed 
to investing in our brands’ most important 
growth initiatives.

Authentic Lifestyle Brands

VF’s brands aren’t fleeting or fad-driven. 
They are fundamental to the way people 
live—and an indispensable part of their 
lives. From the rodeo to Rodeo Drive,  
VF brands are uncompromisingly authentic, 
speaking directly to the desires and 
aspirations of the consumers who buy them. 
This “consumer-connected” strategy 
is no accident. VF has a proven track record 
for building global brands that resonate 
with consumers and deliver healthy, long-
term growth. Since 2003, we have been 
aggressively transforming VF’s mix of 
businesses to include more lifestyle brands 
that appeal to consumer aspirations and 
reflect specific activities and interests.  
This transformation has included the 
acquisitions of the Vans®, Nautica®, Reef®, 
Kipling®, Napapijri®, 7 For All Mankind® 

8

and lucy® brands. During 2008, we also 
acquired a one-third equity interest in  
Mo Industries Holdings, Inc., which owns 
the Splendid® and Ella Moss® brands. We 
plan to acquire the balance in early 2009.    

VF’s lifestyle brands—which 
accounted for about half of our revenues 
in 2008—will continue to be our biggest 
growth drivers. These businesses also 
reward us with higher gross margins,  
which should lead to even stronger 
profitability for VF in the years ahead. 
Our heritage businesses—which include 
our industry-leading Lee® and Wrangler® 
jeanswear brands and our Imagewear 
businesses—contribute substantial 
operating profits and cash flow, helping  
to fund future investments across VF. 

Dynamic Business Model

Like our company and its people, VF’s 
business model is unique. We’re not 
dependent on a single brand, distribution 
channel, market or trend. Instead, we have 
built a dynamic collection of businesses  
that appeal to a diverse population of 
consumers, reducing our risk and creating 
multiple avenues of growth. Our lifestyle 
brands are platforms for growth across 
multiple product categories, not single 
product lines. Our long-established 
international presence opens doors for 
expansion around the world. And the 
popularity of our brands enables us to 
pursue a robust direct-to-consumer business 
through both owned retail stores and  
on-line channels. VF’s enormous scale,  
and our skill at managing the complexity 
that comes with it, give us an edge in 
sourcing and manufacturing, lowering our 
costs and increasing our speed to market. 
This combination of strengths significantly 
increases our resiliency in an adverse market 
and positions us for even stronger growth 
when the environment improves. 

7,643

7,219

5.41

5.42

2.23

2.33

6,216

4.73

1.94

834

26.4

25.2

679

19.5

454

06

07

08

06

07

08

06

07

08

06

07

08

06

07

08

Revenues 
(Dollars in Millions)

Earnings Per Share
(Dollars)  

Dividends Per Share
(Dollars)

Cash Provided by 
Operations 
(Dollars in Millions) 

Debt to Capital Ratio
(Percent)  

9

 
 
 
 
 
  
VF’s global growth strategy is working, 
with revenues outside the U.S. now 
comprising 30% of our total revenues. 
We’re well on our way to achieving our goal 
of generating one-third of total revenues 
from international markets by 2012. 

Although VF is based in the U.S.,  

our culture is increasingly global. Our 
jeanswear coalition has managed a thriving 
business in Europe for nearly two decades. 
We’ve had a growing presence in China 
since the 1990s. We formed a majority-
owned joint venture in India in 2006.  
And we have built sophisticated marketing, 
manufacturing and sourcing capabilities 
throughout the world that have enabled 
significant growth in our international 
outdoor, action sports and contemporary 
businesses.  

This infrastructure gives us a 

competitive advantage, enabling us to 
expand into desirable markets more quickly 
and effectively. During 2008, this included 
opening new international VF-owned  
and partnership retail stores for our  
The North Face ®, Vans ®, Kipling ® and 
Napapijri® brands. VF’s revenues in Asia 
increased by more than 50% in 2008, with 
healthy growth in our jeans business and 
rapid expansion in our The North Face® 
brand. We launched our Vans® brand in 
China in late 2008 and are very pleased with 
our results to date. Given this success, we’re 
aiming to triple our revenues in Asia by 2012. 

International  
revenues  
grew by 15%, 
and comprise  
30% of VF’s  
total revenues. 

10

 
 
12

17

Diversity  

VF’s business model is built on the principle of strength through 
diversity. This is true not only of our brands and products,  
but of our distribution, manufacturing and sourcing strategies 
as well. Diversification helps protect us from declines in any 
single country or product category. It also gives us the flexibility 
to shift our investments and resources into brands and markets 
that have the best opportunities for growth, and sharpens our 
competitive edge as we expand around the world. Perhaps our 
greatest strength lies in the diversity of our people. With  
our diversity in experience, skills and backgrounds, we gain 
from the distinct perspectives of individuals who share a 
common passion to succeed.

(opposite)

Mike Egeck 
President—Contemporary Brands 

“Our 7 For All Mankind® and lucy® brands have been able to 
immediately take advantage of VF’s well-established infrastructure,  
by expanding their product categories, opening new retail stores  
and enhancing their global sourcing capabilities.” 

Stephen Murray 
President—Action Sports Americas 

“We design our stores and our website to be destinations, and  
the ultimate expression of the Vans® brand. We don’t just sell to  
the skateboarding community, we are part of that community,  
and we connect to it through its music, art and street culture.” 

27

Diversified Business and Brands 

At VF, we fit your life. That’s because 
we’ve built our portfolio of more than 30 
brands to appeal to the diverse needs and 
aspirations of consumers across a wide 
range of demographics—from truck drivers, 
skateboarders and professional athletes to 
urban sophisticates and conservative  
moms. VF people live our brands: Reef ® 
employees surf; The North Face® staff  
climb icy cliffs; Nautica® associates sail in  
the Hamptons. By sharing these lifestyles, 
we are able to constantly stay in touch  
with the changing desires of our consumers,  
and develop the most innovative and 
authentic products available.

Each of our brands is managed from 
within five coalitions: Outdoor and Action 
Sports (our fastest growing business, both 
domestically and internationally, featuring 
premier brands such as The North Face®, 
Vans®, Reef®, Kipling® and JanSport®), 
Contemporary Brands (our newest coalition 
that markets contemporary apparel and 
accessories through our 7 For All Mankind® 
and lucy® brands), Sportswear (primarily 
our Nautica® brand), Jeanswear (led by  
our Lee® and Wrangler® brands), and 
Imagewear (occupational apparel and 
high-profile sports apparel marketed under 
a variety of brands, including Red Kap®, 
Bulwark® and Majestic®).  

This structure has been designed 

so that each brand is expertly managed by 
leaders who are deeply connected to the 
markets they serve, while allowing us to 
leverage our cumulative size, scale and global 
skills across our businesses. 

Diversified Channels of Distribution

VF isn’t dependent upon any single 
customer or retail channel of distribution. 
We market our products through 
approximately 47,000 retailers across 
numerous channels, including specialty 
stores, upscale and traditional department 
stores, national chains and mass 

28

merchants. A growing portion of our 
revenues—currently 16% —is derived 
from sales directly to consumers through 
VF-operated retail stores and e-commerce 
sites (see story on page 30). We also use 
licensing agreements to expand our brands’ 
presence in specific geographic regions 
and to round out their product offerings 
in complementary categories. As a result, 
VF’s revenues are increasingly balanced and 
diversified across distribution channels  
and geographies. 

Diversified Manufacturing and Sourcing

VF’s flexible, global sourcing operation  
is designed to procure the highest quality 
products at the most competitive prices 
from around the world. We are experts 
at managing complexity, producing more 
than 500,000 different stock-keeping units 
(SKUs) every year at 30 VF-operated and 
over 1,600 contractor-based manufacturing 
facilities all over the world. This balanced 
combination of VF-owned and contracted 
production allows us to offer the highest 
quality products at great values. 
Sophisticated inventory replenishment 
capabilities, built and honed to a science 
over the years, ensure that we get the right 
products to our customers at the right time. 
During 2008, we were able to  
largely offset rising materials and energy 
costs by shifting our manufacturing to 
lower-cost locations and by improving our 
sourcing efficiency. Increasingly, we are 
using independent contractors who own  
the raw materials and ship only finished, 
ready-for-sale products to VF. We engage 
these contractors through VF sourcing 
hubs in Hong Kong and Miami. With 1,200 
associates, our Hong Kong-based sourcing 
operation has been extremely effective at 
identifying high-quality Asian suppliers 
and manufacturers, helping to increase our 
competitive advantage and speed to market. 
At the same time, we continue to invest in 
our own low-cost manufacturing capabilities, 
including our newest facility in Nicaragua.

Total  
Revenues by  
Coalition

2%

5%

8%

Jeanswear

36 % 
36 %  Outdoor and Action Sports
13 % 
Imagewear 
  8 %  Sportswear 
  5 %  Contemporary Brands 
  2 %  Other

13%

36%

2%

3%

7%

Total Revenues  
by Channel of 
Distribution 

International 

28 % 
16 %  Retail*
16 %  Specialty Stores
15 %  Mass
13 %  Royalties/Other
  7 %  Chains
  3 %  Upscale Department Stores 
  2 %  Mainline Department Stores

*I ncludes internat ional retail revenues

13%

15%

36%

28%

16%

16%

29

 
 
 
 
 
Expanding our direct-to-consumer business 
through VF-operated retail stores and 
e-commerce sites is a core part of our growth 
strategy, allowing us to bring our brands to 
life for consumers and providing an authentic 
showcase for our growing product lines. 
Customers can tackle a rock-climbing wall 
at our new The North Face® store in Beijing, 
China, for example. Our John Varvatos® store 
in New York City is built on the former site 
of the world-famous CBGB’s music club. 
Our Vans® skatepark in Orange, California, 
includes a 20,000-square-foot indoor street 
course, complete with obstacles. And our 
Eastpak® flagship store on Carnaby Street in 
London offers regular music performances 
and art exhibitions.

 Operating our own retail locations 

gives us greater control of our destiny, 
especially as we expand around the world. 
We ended 2008 with 698 VF-operated retail 
stores (including outlet locations) globally, 
and we aim to open approximately 70 new 
stores in 2009. Our 7 For All Mankind® 
brand helped drive our retail expansion in 
2008, growing from two to 15 VF-operated 
locations, including new stores in New York, 
San Francisco and Honolulu. During the 
year, we also launched new e-commerce 
sites for our Nautica®, The North Face® and 
Kipling® brands. We plan to launch new 
sites for our Wrangler® and Lee® brands in 
the U.S. and for our Eastpak® brand across 
Europe in 2009. 

Sales from  
VF-operated  
retail stores  
and e-commerce  
sites were  
16% of our  
total revenues  
in 2008.  
We aim to  
achieve 22%  
by 2012. 

30

 
Nautica®
18

Eastpak®
19

Bulwark®
20

Lee® Latin America
23

Nautica®  
products are  
sold in  
more than 
60 countries  
and more  
than  
200 branded  
stores 
worldwide.

More than  
35 million  
people  
in the world  
now own  
at least one  
Kipling® bag.

Nautica

With a new leadership team at the helm, 
the Nautica® brand is setting out to reclaim 
its authentic, water-based heritage. In 
February 2009, the brand launched its new 
“Wherever There’s Water” ™ campaign 
at New York’s Penn Station, visually 
“flooding” the station with a stream of 
compelling water images. Nautica will 
also invest to strengthen its in-store 
presentations to create a more compelling 
consumer experience. During 2009, 
the brand will launch new Sail and Sea 
collections of men’s sportswear, and will 
expand its “True” line of products, building 
on the success of its True Khaki® casual pant.

Kipling

Since being acquired by VF in 2004,  
our Kipling® brand has doubled its revenues 
and delivered consistently growing 
profits. Building on its fun, colorful and 
iconic heritage, the Kipling® brand has 
diversified in recent years into a more 
cool, fashionable and modern positioning, 
introducing new products and lines such as 
Hip, City and the Gorilla Girlz™ collection. 
Each has grown dramatically since being 
launched, and the brand will build on 
this success with the introduction of the 
Rock Heaven™ collection in 2009. The 
Kipling® brand has also launched its new 
Digibag collection of colorful laptop bags 
with feminine silhouettes and the line is 
receiving excellent consumer response.

21

 
 
Wrangler

Our Wrangler® brand continues as a 
jeanswear powerhouse across markets, 
distribution channels and geographies. 
Among the keys to the brand’s popularity  
is its uncanny ability to connect in unique 
ways with different consumers—from 
Colorado cowboys to Carnaby Street hipsters. 
A good example: Leveraging its association 
with NASCAR superstar Dale Earnhardt,  
Jr., the brand traveled to more than 200  
mass market retail stores across the U.S. in 
2008, promoting “Wrangler® Race Fever.” 
The exciting interactive “retailtainment” 
game events helped increase Wrangler® brand 
sales at participating stores by up to 33%. 

The North Face

Revenues of our The North Face® brand have 
more than quadrupled since we acquired 
the business in 2000. To build on this 
success, The North Face has restructured 
its product teams to focus on four activity-
based segments—outdoor, action sports, 
performance athletic and youth. The 
shift will enable the brand to expand its 
products and distribution to a much wider 
audience of end users, while protecting its 
premium positioning, technical superiority 
and authenticity. The North Face® team 
has focused its growth strategy on four 
“summits”—best-in-class product leadership, 
sustainability, exceptional brand experiences 
and outdoor participation.

The Wrangler®   
brand has  
symbolized 
the heart  
of authentic 
Western 
culture for 
more than 
60 years. 

The North Face®  
brand celebrated  
its 40th year  
of innovation 
and exploration 
in 2008.

22

 
 
7 For All Mankind®
24

Lee® U.S.
25

26

31

Vision  

VF’s vision is our compass. It keeps us on track in volatile  
times. We use it to develop our strategies and guide our 
decisions. It unites our businesses and brands around the world. 
Yet it comprises only 16 simple words: VF’s vision is to grow  
by building leading lifestyle brands that excite consumers around  
the world. Every day, across our company, we never lose  
sight of that goal. And that’s helping to inspire some pretty 
visionary thinking by our people. 

(opposite)

Steve Rendle  
President— Outdoor Americas

“For the past 40 years, we have teamed with the world’s finest 
outdoor athletes who constantly redefine what’s humanly possible. 
They inspire us to push our boundaries in everything we do, 
including integrating more sustainable business practices.”

Stephen Dull 
Vice President—Strategy

“Just because many consumers are spending less doesn’t 
mean that they’ve shelved their aspirations. Our job in  
Corporate Strategy is to help our brands identify and ignite  
those aspirations more efficiently than ever through the  
use of marketing sciences.”  

13

Staying Focused on Growth

At VF, we live by the axiom “what gets 
measured gets managed.” That’s not only 
true for our day-to-day operations, but also 
for our long-term vision and goals. Rather 
than making excuses, we’re committed to 
making progress. While we expect 2009 to 
be a difficult year, we remain confident in 
our long-term growth objectives. These 
include reaching $11 billion in revenues, 
attaining a 15% operating margin and 
growing our earnings per share by 10% 
to 11% annually. We expect our lifestyle 
brands will continue to be our primary 
growth engines and also be the key drivers 
of our international and direct-to-consumer 
business expansion. Over the next few 
years, we believe our lifestyle businesses—
Outdoor and Action Sports, Sportswear, 
and Contemporary Brands—will grow 
to account for 60% of total revenues, up 
from 49% at year-end 2008. Our heritage 
businesses—Jeanswear and Imagewear—
will continue to be important sources of 
revenue, cash flow and profits.

Envisioning a Sustainable Future

Corporate responsibility is fundamental 
to VF’s culture. Strong values guide 
everything we do—from the way we work 
and live, to the products we design, to the 
way we manage our operations and people. 
We are committed to conducting 

business with the highest levels of honesty 
and integrity and to fostering a positive 
working environment based on creativity, 
collaboration and congeniality. We operate 
under a strict Code of Business Conduct 
and strive to be an economic, intellectual 
and social asset to every nation and 
community in which we operate. We  
share a deep commitment to diversity— 
in people and ideas.

While these actions demonstrate 
longstanding VF values, we recognize 
that we need to take the next step by 
establishing clear and measurable objectives 

14

for environmental sustainability, just as 
we do in every other important area of our 
business. Across VF, many of our brands 
have embraced sustainability practices in  
a broad variety of areas. During 2008,  
we engaged a leading sustainability 
consulting company to help us set a 
compelling vision to guide and coordinate 
our sustainability efforts across VF. 

We are not pursuing this goal merely  
to enhance our appearance. We believe that 
it’s the right thing to do—for the planet,  
for our customers and for our shareholders, 
too. As more consumers embrace 
sustainability as a personal value, they 
will increasingly look to do business with 
companies that embrace sustainability as a 
corporate value. VF’s brands are already 
earning that trust through their individual 
actions (see related stories). We can do 
an even better job by pooling our passion 
company-wide. 

Gaining Deeper Consumer Insights

At VF, we put the consumer first. By weaving 
consumer knowledge into everything we 
do, we are able to develop stronger brands, 
better strategies, more successful new 
products and more efficient and effective 
marketing. Led by our Corporate Strategy 
group, this effort is an important part of  
the art and science of apparel.

Increasingly our brands use consumer 

insight to evaluate the most attractive 
markets for global expansion. Consumer 
research in Europe, Asia and Latin America 
is guiding our growth plans and helping 
us tailor go-to-market strategies to win 
consumers’ hearts and minds from Mexico 
City to London to Shanghai. Our Corporate 
Strategy group also helps our brands 
increase their marketing effectiveness and 
efficiency. We are adopting world-class 
tools to improve our communications to 
consumers and optimize returns from 
marketing spending—from traditional  
and non-traditional media to sponsorships 
and retail enhancements. 

Among the keys  
to VF’s marketing  
success has been  
the authenticity  
of our brands.  
Nothing could  
be more important  
when it comes to  
our sustainability  
efforts, as VF  
people bring the  
same authentic  
spirit to every  
initiative we pursue. 

The North Face®   
brand’s distribution 
center in Visalia, 
California, utilizes  
solar panels to power 
25% of the facility’s 
energy needs.

Building on its outdoor heritage,  
The North Face® brand has committed to 
achieving far-reaching sustainability  
goals. Among other initiatives, the brand 
now offsets 100% of the energy used at  
its North American facilities through wind 
credits with the Bonneville Environmental 
Foundation. 

As the world’s premier supplier of 

technically advanced outdoor apparel, 
equipment and footwear, The North Face® 
brand has always been committed to 
environmental conservation and protection. 
During 2008, the brand raised the bar on 
that commitment by publicly announcing  
its “sustainability journey” through  
which it aims to:

— reduce greenhouse gas emissions.

— design and build innovative sustainable  

products.

— eliminate operational waste.

— inspire people to “live the brand” through 

environmental responsibility, social equity 
and social engagement.

To advance these objectives,  
The North Face® brand launched several 
initiatives during the year to reduce its 
energy use and combat climate change.  
This included building a store in Boise, 
Idaho, designed to meet LEED (Leadership 
in Energy and Environmental Design) 
certification, and installing a one mega-
watt solar-energy system at its West Coast 
distribution center, which is projected to 
reduce carbon emissions at the facility 
by more than 1,550 metric tons annually, 
equivalent to preserving 11 acres of forest land.

15

 
 
 
 
 
 
 
Throughout our company, VF people are 
applying their ingenuity to reduce waste, 
conserve water and resources, and promote a 
more eco-conscious way of living and working:

—Through its “water miser” program, 

our jeanswear business has reduced the 
amount of water used in wet processing 
garments by 35% since 2005. The 
business recycles 40% of the water used 
at its Torreón, Mexico manufacturing 
division. In addition, this division sells 
denim scrap from its three facilities, 
thereby keeping it out of local landfills. 

—Our Reef® brand’s unique Reef Redemption® 
initiative offers consumers products 
made with organic and sustainable 
materials, pledging 1% of the proceeds 
to support global conservation and 
humanitarian efforts. 

—Our Nautica® brand is a passionate 

supporter of marine conservation and  
a corporate sponsor of Oceana— 
an organization dedicated to reducing  
pollution and preventing the collapse  
of fish populations and other sea life. 

Additionally, the VF Foundation 

provides financial support for charitable 
organizations in many of our local 
communities. We also encourage and 
celebrate volunteerism through the VF 100 
program, which annually recognizes the  
100 VF associates who have contributed  
the most community service hours. The 
VF Foundation donates $1,000 on behalf of 
each VF 100 winner to their charity of choice.

Since 2005,  
our jeanswear  
business has  
reduced the  
amount of water  
used in the  
wet processing  
of its products  
by 35%. 

(top)

Reef Redemption® 
products incorporate 
sustainable materials 
such as recycled car 
tires, post-consumer 
plastics and water-
based cements. 

Nautica’s marine 
conservation efforts 
have included cleanup 
of a section of the 
Hudson River in  
New York City on 
World Ocean Day.

16

 
32

37

Team  
We hear it all the time: There really is something different  
about the people of VF. We’ve worked hard to build a global 
team of high performers who work by a simple credo: Think  
hard, always perform ethically, but perform. We strive to treat  
all of our associates and all those we serve with the highest  
level of honesty, integrity, consideration and respect. And our 
culture thrives on the diversity of our people and their ideas.  
We work hard, move fast, execute efficiently, and have fun  
doing it. That’s a team we’re proud to be a part of—and one  
that keeps growing stronger every day. 

(opposite)

Susan Williams 
Vice President—Human Resources

“HR is a strategic partner in many key corporate decisions.  
We propel talent development because it is recognized as one  
of the growth drivers for our company. We believe in leveraging  
the talent of each associate across VF to achieve success.”   

Scott Baxter 
President—Imagewear

“Our highly diversified workforce is united by a common value 
system. We’re committed to doing the right thing in an open  
and respectful environment, with a shared dedication to being  
the best in our business.”

33

to anticipate needs, identify top talent, and 
create individualized development programs 
for this next generation of VF’s leadership.  
One example of leadership development 
is our Supply Chain University, a week-long 
seminar for up-and-coming supply chain 
leaders. Another is our global e-learning 
initiative, a cost effective tool that can be 
deployed to every country in which VF has 
associates. VF’s Leadership Institute brings 
together our company’s top performers in 
a four-day session to compete in Apprentice-
like challenges, judged by our CEO and 
a panel of VF senior executives. Profiled 
by Business Week, the highly competitive 
Leadership Institute has become a springboard 
for many current leaders of our coalitions 
and brands. 

Integrating Brand Acquisitions

Since 2000, VF has acquired more than  
10 lifestyle brands, many of which are  
now our fastest-growing and most 
profitable businesses. We’ve learned a lot 
in the process, helping us to accelerate 
the integration of these brands without 
changing the essence of what makes them 
great. It starts by identifying brands with 
an authentic connection to their consumers, 
and people who genuinely share our passion 
and drive to succeed. We stay out of the  
way of what’s working and focus on what 
we can improve together. Our brands retain 
their front-end autonomy in areas such  
as product development, sales and 
marketing; we then provide the back-end 
support of VF’s systems, resources and 
infrastructure. Most importantly, we don’t 
try to change the brand’s DNA or unique 
culture. More often than not, it’s that unique 
culture that attracts consumers and retains 
enthusiastic employees.

Inspiring an Engaged Workforce

VF has a perpetually driven culture.  
But it’s hard to understand what that really 
means unless you spend some time here. 
On the surface, it sounds like Business 
101: Always reach higher; never accept the 
status quo. But at VF, that’s actually how 
we think—and, more importantly, how 
we work. We measure our performance 
in results, not rhetoric. And we’ve created 
an open, collaborative and supportive 
environment that associates describe as both 
competitive and congenial, rigorous and 
refreshing. 

The result is a dynamic working 
environment in which VF people are more 
than focused—they are engaged. We’re not 
just saying that. We have numbers to back it 
up. Our second global associate engagement 
survey, conducted in 2008, showed that our 
people think highly about our company, its 
values and their working environment, 
with 95% of associates indicating they were 
proud to work for VF. Of course, we still see 
plenty of room for improvement. That’s what 
our perpetually driven culture is all about. 

Nurturing Talent and Leaders

VF has attracted and developed leaders 
who are recognized throughout the apparel 
industry. Our global team includes associates 
with diverse and highly specialized skills 
at all levels, enabling us to consistently 
improve our execution and performance. 
To build on this strength—and improve 
career opportunities for our people— 
we are investing in talent management 
and recognition programs throughout our 
organization. Our goal: To be recognized 
as the best-in-class talent development 
company in our industry.

Among our tools, we’re building a  

truly global recruiting platform that 
supports our vision for greater international 
capabilities and scope. Twice-a-year senior 
talent assessment review meetings anchor 
our talent management process, enabling us 

34

VF people  
combine a 
competitive,  
can-do attitude  
with balance,  
fairness and  
integrity.  
A 2008 survey 
showed that  
95% of our  
associates  
are proud  
to work here.

Giorgio Presca, President— 
International Jeanswear  

“At VF, people are genuinely 
empowered to do great things. It’s 
an environment of mutual respect, 
where team players give each other 
the support they need to achieve 
their goals and objectives.”  

Karen Murray, President— 
Sportswear

“Integrity and honesty are hallmarks 
of successful VF associates. We 
look for people who are ‘real’ and 
who demonstrate the flexibility and 
collaborative qualities inherent in  
team players.” 

Tom Glaser, President— 
Supply Chain Europe/Asia

Silverio Gomez, President— 
VF Latin America 

“Many mission statements collect 
dust. Ours shines. Everybody who 
works at VF knows how their job 
contributes to the success of the 
company. We celebrate success, but 
we’re never completely satisfied.”

“Our people are knowledgeable, 
focused and driven. They are 
passionate about their jobs, 
passionate about our products  
and customers, and passionate 
about the success of our company.” 

Martino Scabbia Guerrini, 
President—Sportswear and 
Contemporary Brands EMEA   

“At VF, smart, talented people 
can evolve and grow by taking on 
different roles at great, authentic 
brands. It’s a place where someone 
can make a real contribution in a 
team-oriented environment.”  

Candace Cummings,  
Vice President—Administration, 
General Counsel & Secretary  

“VF has an excellent track record  
of success with acquisitions because 
of our team-oriented approach to 
everything we do, including due 
diligence, evaluation, negotiation 
and, especially, integration.” 

35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
Aidan O’Meara, President— 
VF Asia Pacific 

Monica Zocca, 
Head of Legal Affairs EMEA 

“VF is unique because we know 
how to bring many different brand 
cultures together so that our 
business and associates can thrive, 
while maintaining the individuality 
that defines what our brands mean 
to consumers.” 

“The global nature of our businesses, 
and the international scope of our 
brands, make every day at VF a new 
day for making discoveries about 
different people and cultures.” 

Martin Schneider, Vice President 
and Chief Information Officer 

“VF’s culture truly values diversity. 
Our employees embody the lifestyle 
of our brands. What brings us all 
together is a high-performance 
culture based upon mutual respect 
and integrity.” 

Mike Gannaway, Vice President— 
VF Direct/Customer Teams 

“We pride ourselves in the diversity 
of our people and brands. But 
VF people also share common 
qualities of being smart, open, 
honest, committed and curious. 
We’re proud but check our egos  
at the door.” 

Phillip Dunn, President—  
Jeanswear Mass Market  

“VF is about the team, not the 
individual. Everyone—at all 
levels—has a ‘can do’ attitude and 
is passionate about his or her work. 
People share a commitment to VF  
and to everyone else on the team.”  

Angelo LaGrega, President—
Jeanswear Americas    

“VF combines the smartest people  
in apparel with skills adapted from 
the consumer packaged goods 
industry. We merge art and science 
to stay in front of what consumers 
want and need.”

Topher Gaylord, President— 
Seven For All Mankind  

“Brands are lifeless without people, 
much the same way human beings 
are lifeless without air. Our people 
are the oxygen that brings our 
brands to life. They energize our 
brands and spread that energy to 
our customers and consumers.”  

36

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
Kipling®
38

The North Face®
39

Reef®
40

lucy®
43

Vans  
manufactured  
the first  
skate shoe  
in 1966 and  
has been  
an off-the-wall  
original  
ever since.

Millions  
of people go  
to work  
every day  
in our  
Imagewear 
coalition’s 
workwear  
products.

Vans

Leveraging its authentic Southern 
California heritage, our Vans® brand has 
successfully expanded into apparel and 
accessories, which now represent more than 
20% of its sales. As it does with footwear, 
the Vans® brand has collaborated with 
marquis skateboarders and surfers to 
create a meaningful assortment of T-shirts, 
denim, fleece, wovens and accessories. 
World-renowned skaters such as Anthony 
Van Engelen and Johnny Layton and surfers 
such as Joel Tudor and Karina Petroni work 
with Vans® designers to create signature 
collections inspired by their performance, 
style and deep ties to their cultures.

Bulwark

Customization and speed to market are 
hallmarks of our Imagewear businesses.  
Positioned for global expansion, our 
Bulwark® brand demonstrated its service 
capabilities in 2008 by rapidly fulfilling 
an urgent order for 10,000 customized 
flame-resistant coveralls, bibs and jackets 
for a mining company. Using its innovative 
Imagine ItSM customization technology, 
our Bulwark® business was able to make an 
initial delivery to the customer in mere days, 
completing the entire order within eight weeks.

41

 
 
Seven For All Mankind

Acquired in 2007, our 7 For All Mankind® 
brand opened 13 showcase retail stores in 
2008, located in the best luxury shopping 
streets, malls and resort locations worldwide. 
The brand plans to open up to 15 additional 
stores in 2009. Successful product extensions 
into sportswear and handbags are expanding 
the “luxury denim-lifestyle” appeal of the 
brand. In eight short years, Seven For All 
Mankind, LLC has built a substantial global 
business, with one-third of its revenues 
coming from international markets.

Lee

Our Lee® brand’s Fitinnovations™ design 
approach is winning over enthusiastic 
female customers with contemporary styled 
jeans for every body shape. Since its launch 
in 2006, Fitinnovations™ has helped the 
Lee® brand increase its market share in mid-
tier department stores by more than 35%, 
making it one of the best performing denim 
brands in that channel. This approach is 
driving exciting new product developments 
across the brand—including Lee® Slender 
Secret™, a close-fitting jean offered in an 
ultra-stretch fabric that maintains its shape 
and fit. Fitinnovations™ is also helping 
the brand add new customers, including 
department stores, with the introduction of 
Lee® Platinum Label products.

Our  
7 For All Mankind®  
brand continues  
to grow and  
evolve as a  
true denim  
lifestyle brand. 

Founded in 1899,  
our Lee® brand  
is one of the  
most popular  
work and casual  
brands on  
the planet.

42

 
 
Wrangler Rugged Wear®
44

Vans®
45

Operating Committee

Eric Wiseman
Chairman, President 
& Chief Executive 
Officer

Robert Shearer
Senior Vice  
President &  
Chief Financial  
Officer

Bradley Batten
Vice President— 
Controller &  
Chief Accounting 
Officer

Candace Cummings
Vice President— 
Administration,  
General Counsel 
& Secretary

Stephen Dull
Vice President— 
Strategy

Michael Gannaway 
Vice President— 
VF Direct /  
Customer Teams

Frank Pickard III
Vice President—
Treasurer

Boyd Rogers 
Vice President &  
President— 
Supply Chain

Karl Heinz Salzburger
Vice President &  
President—
VF International

Martin Schneider
Vice President & 
Chief Information  
Officer

Franklin Terkelsen
Vice President— 
Mergers &  
Acquisitions

Susan Larson Williams 
Vice President— 
Human Resources

46

47

Board of Directors

From left to right: Barbara S. Feigin, W. Alan McCollough, M. Rust Sharp, Charles V. Bergh, Eric C. Wiseman, Juan Ernesto de Bedout,  
Ursula O. Fairbairn, Robert J. Hurst, George Fellows, Raymond G. Viault, Clarence Otis, Jr. 

Operating Committee

Eric C. Wiseman
Chairman, President & 
Chief Executive Officer

Robert K. Shearer 
Senior Vice President &  
Chief Financial Officer

Bradley W. Batten
Vice President— 
Controller &  
Chief Accounting Officer

Candace S. Cummings  
Vice President—Administration,  
General Counsel & Secretary

Stephen F. Dull
Vice President—Strategy

Michael T. Gannaway 
Vice President— 
VF Direct / Customer Teams

Frank C. Pickard III 
Vice President—Treasurer

Boyd A. Rogers 
Vice President & President—
Supply Chain

Karl Heinz Salzburger
Vice President & President—
VF International

Martin S. Schneider
Vice President & 
Chief Information Officer

Franklin L. Terkelsen
Vice President— 
Mergers & Acquisitions

Susan Larson Williams 
Vice President— 
Human Resources

W. Alan McCollough 4,5
Former Chairman of the  
Board, Circuit City Stores, Inc.
Richmond, Virginia
(National retailer)
Director since 2000, age 59

Clarence Otis, Jr. 1,4
Chairman &  
Chief Executive Officer
Darden Restaurants, Inc.
Orlando, Florida
(Casual dining restaurants)
Director since 2004, age 52

M. Rust Sharp 2,5
Of Counsel 
Heckscher, Teillon,  
Terrill & SagerWest 
Conshohocken, Pennsylvania
(Attorneys)
Director since 1984, age 68

Raymond G. Viault 3,5 
Former Vice Chairman
General Mills, Inc.
Minneapolis, Minnesota
(Consumer food products)
Director since 2002, age 64

Committees of the Board

1  Audit Committee
2  Executive Committee
3  Finance Committee
4  Nominating and Governance  
  Committee
5  Compensation Committee

Board of Directors

Eric C. Wiseman 2,3
Chairman, President & 
Chief Executive Officer
Director since 2006, age 53

Charles V. Bergh
Group President
Global Personal Care
Procter & Gamble Company
Cincinnati, Ohio 
(Consumer food products)
Director since 2008, age 51

Juan Ernesto de Bedout 1,3
Group President  
Latin American Operations
Kimberly-Clark Corporation
Roswell, Georgia
(Consumer products)
Director since 2000, age 64

Ursula O. Fairbairn 2,4,5
President &  
Chief Executive Officer
Fairbairn Group LLC
New York, New York
(Human resources consultant)
Director since 1994, age 66

Barbara S. Feigin 1,4
Consultant
New York, New York
(Strategic marketing  
and branding)
Director since 1987, age 71

George Fellows 1,4
President &  
Chief Executive Officer
Callaway Golf Company
Carlsbad, California
(Sporting goods)
Director since 1997, age 66

Robert J. Hurst 2,3,4
Managing Director
Crestview Partners LLC
New York, New York
(Private equity firm)
Director since 1994, age 63

48

49

Financial Summary

Consolidated Balance Sheets

Dollars in thousands, except per share amounts

2008

2007

2006

2005

2004

Summary of Operations
Total revenues from continuing operations
Operating income from continuing operations
Income from continuing operations
Discontinued operations(1)
Cumulative effect of a change in accounting policy(2)
Net income

Earnings (loss) per common share—basic
Income from continuing operations
Discontinued operations(1)
Cumulative effect of a change in accounting policy(2)
Net income

Earnings (loss) per common share—diluted

Income from continuing operations
Discontinued operations(1)
Cumulative effect of a change in accounting policy(2)
Net income

Dividends per share
Dividend payout ratio(3)
Average number of common shares outstanding

Financial Position
Working capital
Current ratio
Total assets
Long-term debt
Redeemable preferred stock
Common stockholders’ equity
Debt to total capital ratio(4)
Book value per common share

 $ 

 —
 —

 $ 

 —

 $ 

 —

 $ 

 $ 

 $ 

7,642,600 
938,995 
 602,748 

7,219,359 
 965,441 
613,246 
(21,625)

 $ 

 —

 602,748 

591,621

 $ 

6,215,794 
826,144 
535,051 
(1,535)

533,516 

5,654,155 
767,951 
482,629 
35,906 
 (11,833)
506,702 

 $ 

 —

 $ 

 —

 $ 

 —

5.55 
(0.20)

5.36 

5.41 
(0.19)

5.22
2.23 
42.7 %  

5.52 

 $ 

—   

 —

5.52 

5.42 

 $ 

—   

 —

5.42
2.33 
43.0 %  

 $ 

 —

 $ 

 —

4.33 
0.32 
 (0.11)
4.54 

 $ 

 —

4.23 
0.31 
 (0.10)
4.44
1.10 
24.2 %  

5,218,066 
664,357 
398,879 
75,823 

474,702 

3.61 
0.69 

4.30 

3.54 
0.67 

4.21
1.05 
24.9 %

4.83 
(0.01)

 $ 

4.82 

4.73 
(0.01)

 $ 

4.72
1.94 
41.1 %  

109,234 

110,443 

110,560 

111,192 

109,872 

 $ 

 $ 

1,640,828 
2.6 
6,433,868 
1,141,546 

—   

3,555,892 

 $ 

 $ 

1,510,742 
2.3 
6,446,685 
1,144,810 
—   
3,576,829 

1,563,162 
2.5 
5,465,693 
635,359 
—  
3,265,172 

 $ 

 $ 

1,213,233 
2.1 
5,171,071 
647,728 
23,326 
2,808,213 

 $ 

 $ 

1,006,354 
1.7 
5,004,278 
556,639 
26,053 
2,513,241 

25.2 %  

32.37 

 $ 

26.4 %  

32.58 

 $ 

19.5 %  
29.11 

 $ 

22.6 %  

25.50 

 $ 

28.5 %

22.56 

Other Statistics(5)
Operating margin
Return on invested capital(6) (7)
Return on average common stockholders’ equity(7)
Return on average total assets(7)
Cash dividends paid

12.3 %  
13.5 %  
16.5 %  
9.1 %  

13.4 %  
14.8 %  
18.4 %  
10.4 %  

13.3 %  
14.7 %  
18.0 %  
10.0 %  

13.6 %  
14.2 %  
18.0 %  
9.4 %  

12.7 %
13.4 %
17.8 %
8.5 %

 $ 

255,235

 $ 

246,634 

 $ 

216,529 

 $ 

124,116 

 $ 

117,731 

 (1)   Women’s intimate apparel business sold in April 2007. 
 (2)  After tax effect of change in accounting policy in 2005 to adopt FASB Statement 123(R), Share-Based Payment. 
 (3)  Dividends per share divided by the total of income from continuing and discontinued operations per diluted share. 
 (4)  Total capital is defined as common stockholders’ equity plus short-term and long-term debt. 
 (5)  Operating statistics and market data are based on continuing operations.
 (6)  Invested capital is defined as average common stockholders’ equity plus average short-term and long-term debt.
 (7)  Return is defined as income from continuing operations before net interest expense, after income taxes. 

In thousands

Assets

Current Assets

Cash and equivalents
Accounts receivable, net
Inventories
Deferred income taxes
Other current assets

Total current assets

Property, Plant and Equipment

Less accumulated depreciation

Intangible Assets
Goodwill
Other Assets

Liabilities and Stockholders’ Equity

Current Liabilities

Short-term borrowings
Current portion of long-term debt
Accounts payable
Accrued liabilities

Total current liabilities

Long-term Debt
Other Liabilities
Commitments and Contingencies
Common Stockholders’ Equity

Common Stock
Additional paid-in capital
Accumulated other comprehensive income (loss)
Retained earnings

Total common stockholders’ equity

December

2008 

2007

 $ 

  $ 

  $ 

381,844 
851,282 
1,151,895 
96,339 
171,650 
 2,653,010 

 1,557,634  

 914,907  
642,727
1,366,222 
1,313,798 
 458,111 
 6,433,868 

 53,580 
3,322 
435,381 
519,899 
1,012,182

1,141,546 
724,248 

 $ 

 $ 

 $ 

321,863 
970,951 
1,138,752 
104,489 
109,074 
2,645,129 

1,529,015 

877,157 
651,858
1,435,269 
1,278,163 
436,266 
6,446,685 

131,545 
3,803 
509,879 
489,160 
1,134,387 

1,144,810 
 590,659 

109,848 
 1,749,464 
 (276,294)
1,972,874 
 3,555,892 
   $   6,433,868   

 109,798 
1,619,320 
61,495 
1,786,216 
 3,576,829 
6,446,685 

 $ 

Audited financial statements and notes, along with management’s discussion and analysis of results of operations and financial condition, are available  
in our 2008 Annual Report on Form 10-K filed with the Securities and Exchange Commission, accessible on our website, www.vfc.com. 

50

51

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
 
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
 
  
  
  
  
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
 
  
  
  
  
  
  
  
 
  
  
  
  
 
  
 
 
  
 
  
  
  
 
 
Consolidated Statements of Income

Consolidated Statements of Cash Flows

In thousands, except per share amounts

Net Sales
Royalty Income
Total Revenues

Costs and Operating Expenses

Cost of goods sold
Marketing, administrative and general expenses

Operating Income
Other Income (Expense)

Interest income
Interest expense
Miscellaneous, net

Income from Continuing Operations

Before Income Taxes

Income Taxes

Income from Continuing Operations
Discontinued Operations
Net Income
Earnings Per Common Share—Basic
Income from continuing operations
Discontinued operations
Net income

Earnings Per Common Share—Diluted

Income from continuing operations
Discontinued operations
Net income

Cash Dividends Per Common Share

Year Ended December

  $ 

2008

 7,561,621 
 80,979 
 7,642,600 

  $ 

2007

 7,140,811 
 78,548 
 7,219,359 

  $ 

2006

 6,138,087 
 77,707 
 6,215,794 

 4,283,680 
 2,419,925 
 6,703,605 
 938,995 

 6,115 
 (94,050)
 (3,103)
 (91,038)

 847,957 
 245,209 

 602,748 

 602,748 

 4,080,022 
 2,173,896 
 6,253,918 
 965,441 

 9,310 
 (72,122)
 2,941 
 (59,871)

 905,570 
 292,324 

 613,246 
 (21,625)
 591,621 

 3,515,624 
 1,874,026 
 5,389,650 
 826,144 

 5,994 
 (57,259)
 2,359 
 (48,906)

 777,238 
 242,187 

 535,051 
 (1,535)
 533,516 

 5.52 

—   
 5.52  

 5.42  
—   

 5.42 
 2.33  

  $ 

  $ 

  $ 

 5.55 
 (0.20)
 5.36 

 5.41 
 (0.19)
 5.22  
 2.23  

  $ 

  $ 

  $ 

 4.83 
 (0.01)
 4.82 

 4.73 
 (0.01) 
 4.72 
 1.94  

 —

  $ 

  $ 

  $ 

Audited financial statements and notes, along with management’s discussion and analysis of results of operations and financial condition, are available  
in our 2008 Annual Report on Form 10-K filed with the Securities and Exchange Commission, accessible on our website, www.vfc.com.

In thousands

Operating Activities
Net income
Adjustments to reconcile net income to cash provided 
by operating activities of continuing operations:
Loss from discontinued operations
Depreciation
Amortization of intangible assets
Other amortization
Stock-based compensation
Provision for doubtful accounts
Pension funding in excess of expense
Deferred income taxes
Other, net
Changes in operating assets and liabilities, net of acquisitions:

Accounts receivable
Inventories
Other current assets
Accounts payable
Accrued compensation
Accrued income taxes
Accrued liabilities
Other assets and liabilities

Cash provided by operating activities of continuing operations

Loss from discontinued operations
Adjustments to reconcile loss from discontinued 

operations to cash used by discontinued operations:

Loss on disposal of discontinued operations
Other, net

Cash used by operating activities of discontinued operations

Cash provided by operating activities

Investing Activities
Capital expenditures
Business acquisitions, net of cash acquired
Software purchases
Sale of property, plant and equipment
Sale of intimate apparel business
Sale of other businesses
Other, net

Cash used by investing activities of continuing operations

Discontinued operations, net

Cash used by investing activities

Financing Activities
Increase (decrease) in short-term borrowings
Proceeds from long-term debt
Payments on long-term debt
Purchase of Common Stock
Cash dividends paid 
Proceeds from issuance of Common Stock 
Tax benefits of stock option exercises
Other, net

Cash used by financing activities

Effect of Foreign Currency Rate Changes on Cash

Net Change in Cash and Equivalents

Cash and Equivalents—Beginning of Year

Cash and Equivalents—End of Year

Year Ended December

2008

2007

2006

 $ 

602,748 

 $ 

591,621 

  $ 

 533,516 

— 
 105,059 
39,427 
21,685 
31,592 
 22,062 
(4,787)
23,654 
(6,319)

52,679 
(38,275)
(66,866)
(67,214)
(35,285)
24,118 
 13,318 
(38,124)

 679,472 

— 

— 
 (1,071)
(1,071)

 678,401 

(124,207)
(93,377)
(10,601)
11,462 
— 
537
400 

(215,786)

 —

(215,786)

(67,736)
 —
(3,632)
(149,729)
(255,235)
64,972 
22,504 
 (905)

 (389,761)

 (12,873)

 59,981 

 321,863 

21,625 
94,540 
27,106 
19,581 
62,413 
13,859 
7,094 
(3,748)
3,763 

(49,673)
(24,113)
15,644 
77,212 
(1,932)
(7,541)
31,986 
(45,808)

833,629 

(21,625)

24,554 
(15,982)
(13,053)

820,576 

(113,863)
(1,060,636)
(6,367)
14,085 
348,714 
12,368
(120)

(805,819)

(243)

(806,062)

36,785 
592,758 
(168,671)
(350,000)
(246,634)
69,539 
15,571 

 —

 —

(50,652)

14,777 

(21,361)

343,224 

1,535 
90,374 
18,003 
20,469 
46,427 
 6,693 
(31,277)
(24,463)
(6,509)

(113,363)
 (33,193)
 6,322 
 (19,043)
(23,592)
(51,111)
22,485 
 10,855 

 454,128 

(1,535)

 36,845 
1,315 
36,625

 490,753 

(127,195)
(39,301)
(8,939)
 3,327 

—   
4,667   
(323)

(167,764)

 1,017 

(166,747)

(60,533)
—   
(33,520)
 (118,582)
(216,529)
119,675 
24,064 

 (285,425)

8,086

 46,667 

 296,557  

  $ 

381,844 

 $ 

 321,863 

 $ 

 343,224 

52

53

Audited financial statements and notes, along with management’s discussion and analysis of results of operations and financial condition, are available  
in our 2008 Annual Report on Form 10-K filed with the Securities and Exchange Commission, accessible on our website, www.vfc.com.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
  
  
 
  
  
 
  
  
 
  
 
 
 
  
 
  
  
 
  
  
 
  
  
 
  
  
 
 
  
 
 
  
 
 
  
 
  
  
 
  
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
 
  
  
 
  
  
 
 
  
 
  
  
 
  
  
 
  
  
 
  
 
 
  
  
 
  
  
 
  
 
 
 
  
 
  
  
 
 
  
 
  
 
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
VF Corporation High/Low Stock Prices

Common Stock 
Listed on the New York Stock Exchange—
trading symbol VFC.

Shareholders of Record
As of February 10, 2009, there were 4,700 
shareholders of record.

Dividend Policy
Quarterly dividends on VF Corporation 
Common Stock, when declared, are paid 
on or about the 20th day of March, June, 
September and December.

Dividend Reinvestment Plan
The Plan is offered to shareholders by 
Computershare Trust Company, N.A. 
The Plan provides for automatic 
dividend reinvestment and voluntary 
cash contributions for the purchase of 
additional shares of VF Corporation 
Common Stock. Questions concerning 
general Plan information should be 
directed to the Office of the Vice 
President—Administration, General 
Counsel and Secretary of VF Corporation.

Dividend Direct Deposit
Shareholders may have their dividends 
deposited into their savings or checking 
account at any bank that is a member  
of the Automated Clearing House (ACH) 
system. A brochure describing this 
service may be obtained by contacting 
Computershare.

Quarterly Common  
Stock Price Information
The high and low sales prices on a 
calendar quarter basis for the periods 
indicated were as follows:

Quarterly Common Stock Price

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

2008

2007

2006

High 

Low

High

Low

High

Low

$  83.29

$  63.68

$  83.29

$  73.59

$  58.67

$  53.28

79.87

84.60

79.98

69.44

65.50

38.22

95.10

96.20

87.36

82.52

78.27

68.15

67.97

75.32

83.10

55.99

62.16

73.00

3-Year Coalition Revenues and Profits (Dollars in Millions)

Revenues

Profits

2
4
7
,
2

7
8
3
,
2

8
6
8
,
1

5
6
7
,
2

7
9
8
,
2

0
8
7
,
2

1
9
9

8
8
9

8
8
3

8
2
8

5
8
6

4
8
6

4
3
6

4
5
4

3
9
3

9
9
2

9
7
3

9
7
4

0
3
4

2
3
1

2
4
1

4
3
1

0
4

6
6

1
9

2
4
1

4
5

5
2

08

07

06

08

07

06

08

07

06

08

07

06

08

07*

06*

Outdoor and Action Sports 

Jeanswear  

Imagewear  

Sportswear 

Contemporary Brands
*Brands Acquired in Mid-2007

The following trademarks owned by VF 
Corporation affiliates appear in this report.

Registered Trademarks: 
Lee, Wrangler, Wrangler Hero, Riders, Rustler, 
Wrangler Rugged Wear, 20X, Hero by Wrangler, 
Wrangler Jeans Co., Aura from the Women at 
Wrangler, Team Collection, Bulwark, Red Kap, 
The Force, Nautica, John Varvatos, Kipling,  
The North Face, JanSport, Napapijri, Eastpak, 
Vans, Reef, Reef Redemption, Eagle Creek, 
Majestic, 7 for All Mankind, lucy, True Khaki

Trademarks: 
Chef Designs, LiteFX, Linden Grey, 
Fitinnovations, Wherever There’s Water,  
Imagine It, Gorilla Girlz, Rock Heaven,  
Slender Secret

The following trademarks owned by other 
companies also appear in this report: 
NASCAR

Concept/Design 
And Partners, NY
www.andpartnersny.com

Photography  
Julian Dufort

Cert no. SCS-COC-00949

Corporate Office
VF World Headquarters
105 Corporate Center Blvd.
Greensboro, NC 27408
Telephone: (336) 424-6000
Facsimile: (336) 424-7696
Mailing Address:  
P.O. Box 21488
Greensboro, NC 27420

Annual Meeting
The Annual Meeting of Shareholders  
will be held on Tuesday, April 28, 2009,  
at 10:30 AM at the O.Henry Hotel, 
Caldwell Room, 624 Green Valley Road, 
Greensboro, NC 27408

Investor Relations
Cindy Knoebel, CFA
Vice President, Financial  
& Corporate Communications
VF Services, Inc.
105 Corporate Center Blvd. 
Greensboro, NC 27408

Transfer Agent and Registrar
Computershare Trust
Company, N.A.
P.O. Box 43078
Providence, RI 02940
Shareholder Relations 
Department 800-662-7232

Independent Accountants
PricewaterhouseCoopers LLP
Suite 500
800 Green Valley Road  
Greensboro, NC 27408

Certifications
VF has filed the certifications required 
under Section 302 of the Sarbanes-Oxley 
Act of 2002 regarding the quality of the 
Company’s public disclosure as exhibits to 
the Company’s annual report on Form 10-K 
for the fiscal year ended January 3, 2009. 

After VF’s 2009 Annual Meeting of 
Shareholders, VF intends to file with 
the New York Stock Exchange the 
certification regarding VF’s compliance 
with the NYSE’s corporate governance 
listing standards as required by NYSE 
Rule 303A.12. Last year, VF filed this 
certification with the NYSE  
on May 2, 2008.

Other Information
VF’s filings with the SEC, including  
its annual report on Form 10-K, quarterly 
reports on Form 10-Q, press releases 
and reports on Form 8-K and other 
information, are available and can be 
accessed free of charge through the 
Company’s website at www.vfc.com. VF’s 
Corporate Governance Principles, Code 
of Business Conduct, and charters for 
the Audit Committee, Compensation 
Committee, Nominating and Governance 
Committee and Finance Committee 
are also available on our website.

These documents will also be provided 
to any shareholder free of charge upon 
request to the Secretary of VF at P.O. Box 
21488, Greensboro, NC 27420

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