Quarterlytics / Consumer Cyclical / Apparel - Manufacturers / V.F.

V.F.

vfc · NYSE Consumer Cyclical
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Ticker vfc
Exchange NYSE
Sector Consumer Cyclical
Industry Apparel - Manufacturers
Employees 10,000+
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FY2013 Annual Report · V.F.
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POWERFUL BRANDS. POWERFUL PLATFORMS. ONE VF.

VF CORPORATION 2013 ANNUAL REPORT

03

05

20

30

36

ONE VF: LETTER TO SHAREHOLDERS

POWERFUL BRANDS

POWERFUL PLATFORMS 

FINANCIAL UPDATE 

BOARD OF DIRECTORS  
& OPERATING COMMITTEE

Organized in 1899, VF Corporation is a global leader  

in branded lifestyle apparel and footwear with more than  

30 brands and about 59,000 associates. VF’s businesses 

and brands are organized into five coalitions: Outdoor  

& Action Sports, Jeanswear, Imagewear, Sportswear and 

Contemporary Brands. While VF is highly diversified across 

brands, products, distribution channels and geographies, 

our one-company approach to doing business provides  

a unique and powerful competitive advantage.

VF’s diverse portfolio of more than 30 brands reflects  
our company’s 115-year history of achievement and 
growth. Today, these powerful brands and our ability  
to connect with a broad base of consumers as diverse  
as our portfolio create an unparalleled opportunity  
for sustainable, long-term growth. 

VF supports this growth with a business model  
built on powerful platforms that empower our  

teams to make their brands as strong as they can be.  
Our international, direct-to-consumer, supply chain, 
strategy and sustainability platforms work behind 
the scenes to drive a singular approach to efficiency, 
profitability and total shareholder return.

One passionate global team. One culture of authenticity, 
collaboration and innovation. One VF.

FINANCIAL HIGHLIGHTS
(All amounts in U.S. dollars.) 

REVENUES (Billions)

ANNUAL EARNINGS PER SHARE (Diluted)

2009

2010

2011

2012

2013

ANNUAL DIVIDENDS PER SHARE

2009

2010

2011

2012

2013

$ 7 .2

$ 7 .7

$ 9 .5

$ 10 .9

$ 11 .4

$ 0 .59

$ 0 .61

$ 0 .65

$ 0 .76

$ 0 .92

2009

2010

2011

2012

2013

CASH FLOW FROM OPERATIONS (Billions)

2009

2010

2011

2012

2013

$ 1 .03

$ 1 .29

$ 2 .00

$ 2 .43

$ 2 .71

$ 1 . 0

$ 1 . 0

$ 1 . 1

$ 1 . 3

$ 1 . 5

CEO LETTER

ERIC C. WISEMAN
Chairman, President & Chief Executive Officer

To Our Shareholders:

2013 was a terrific year at VF Corporation. 

of higher dividend payments to shareholders. Our track 

It’s difficult to pick one or two things that we’re most 

proud of. We turned in a strong financial performance: 

record annual revenues of $11.4 billion, up 5 percent; 

record gross margin performance, improving 160 basis 

points to 48.1 percent; and record adjusted earnings per 

share of $2.73, representing an increase of 13 percent. 

VF’s reported earnings per share reached $2.71 — also  

a record. Meanwhile, operating income increased, 

reaching $1.6 billion, and net income reached $1.2 billion.

Beyond our performance by the numbers, we also  

opened an ideally situated — and environmentally 

responsible — international headquarters in Stabio, 

Switzerland; successfully integrated the Timberland®  

brand’s European operations into our international 

business; completed five SAP implementations that will 

enable our continued growth in Asia; placed 11th on Chief 

Executive magazine’s “Best Companies for Leaders,” and, 

once again, were selected as one of FORTUNE magazine’s 

“World’s Most Admired Companies.”

Simply put, it was quite a year — a year that saw our stock 

price increase 65 percent, hitting record highs. And that’s 

compared with a benchmark S&P 500 Index that rose  

30 percent in its best performance since 1997. To the extent 

that our share price is a proxy for investor satisfaction and 

confidence, we’re pleased with the strong response to our 

performance and the outlook for our company.

Our dividend remains a high priority for us, and in 2013 

we announced a 21 percent increase in our quarterly 

dividend rate. That marked our 41st consecutive year 

record of returning cash to shareholders is solid. In 2013, 

we returned nearly $700 million to shareholders in the 

form of cash and share buybacks.

Powerful Brands. Powerful Platforms.

We define a powerful brand as one that has strong equity 

with consumers, that has a business model that is capable 

of self-funding its future and that consistently generates 

superior returns for our shareholders. In other words, 

we’ve set the bar high. 

At VF, we have powerful brands. They are diverse,  

iconic and positioned to serve customers and consumers 

around the world. We treasure our brands. We value 

their uniqueness. And we invest in them, so that — 

collectively and individually — our brands can continue 

to engage people wherever they live and however they 

shop. The insights we have into consumers’ wants and 

needs help us innovate, merchandise and tell stories  

that bring our brands to life in our consumers’ hearts  

and minds. We work hard to connect with people around  

the world. The strength of those connections is measured 

by our growth.

VF’s business platforms also play a vital role in that growth. 

Across our company, our teams collaborate and share, 

providing capabilities that include: strategy and innovation 

counsel, leadership development, direct-to-consumer 

expertise, supply chain leadership, international know-

how and sustainability excellence. Their contributions 

consistently make our strong brands stronger. 

Achieving Near- and Long-Term Growth

First, we will lead in innovation. That means developing  

a constant stream of new and better products, new and better 

In 2011, we established a five-year plan that was intended 

store environments, and new and better digital experiences 

to be in place through 2015. But by early 2013, it was evident 

that deliver what consumers want. 

that we would surpass many of the five-year goals earlier 

than planned. The right thing for us to do was to challenge 

ourselves, to rethink what’s possible and to introduce a new 

five-year plan. 

Second, we will connect with consumers. We’re confident 

in our ability to do that, not just because we understand our 

consumers, but also because we listen to them. We ask, and 

they tell us what they want, what inspires them and how 

In June 2013, we presented what we call our 17 x 17 Plan, 

best to communicate with them.

aimed at achieving $17 billion in revenue by 2017. The plan 

defines targets for the years 2013 through 2017 and outlines 

the actions we’ll take to create an even more successful VF.

In summary, starting with 2012 as the baseline, by 2017  

we plan to achieve annual:

 » Revenue of $17.3 billion, representing a five-year 

compound annual growth rate (CAGR) of 10 percent,  
with organic growth representing eight percentage  
points and acquisitions representing two points;

 » International revenues of $7.4 billion, equating to 43 percent 
of total VF revenues, based on a five-year CAGR of 13 percent;

 » Direct-to-consumer revenues of $4.4 billion, representing  
25 percent of total VF revenues, based on a five-year  
CAGR of 14 percent;

 » Gross margin of 49.5 percent, up 300 basis points 

compared with 2012; 

 » Operating margin of 16 percent, up 250 basis points 

compared with 2012;

 » Earnings per share of $4.50, equating to a five-year  

CAGR of 13 percent;

 » Return on invested capital of 20 percent, up 360 basis 

points compared with 2012; 

 » Cash flow from operations reaching $2.4 billion, with  

a five-year cumulative total of $9.5 billion; and,  

 » An annual dividend of $1.80, at a payout ratio of 40 percent.

We are confident that our 17 x 17 Plan is achievable. We’ve 

delivered this rate of growth before, and we plan to do it again. 

Underlying our plan is our focus on four of VF’s growth drivers.

Third, we will serve our consumers directly, wherever and 

however they want to engage our brands. 

Fourth, we will expand geographically. We will grow in more 

mature markets by leveraging our platforms and extending 

our strong brands. And we will continue to develop our brands 

in emerging markets where we have abundant opportunity and 

the means to capture that opportunity.

One VF: Our Culture, Our Advantage 

Before I close, a few words about the business culture that  

is a true competitive advantage for VF. It’s a culture of respect,  

of treating people the way you’d want to be treated. It’s a culture  

of listening more than talking. It’s a culture of collaboration 

and sharing. And it didn’t happen overnight. We will turn  

115 years old in 2014. Our culture has been carefully nurtured 

by the tens of thousands of people who came before us.

It’s a culture that enables us. It enables us to take risks,  

and it allows us to fail … because we know that those around 

us will help pick us up, dust us off and push us to do better. 

That VF culture gives us strength; it unites us and gives  

us great potential to succeed and grow as One VF. 

We sum up our story in six simple words: Powerful Brands. 

Powerful Platforms. One VF. Those words represent who we 

are and how we will seize the opportunities ahead. And, after 

a truly exceptional 2013, those opportunities are exciting.

I’m grateful to you, our shareholders, to our 59,000 associates 

and to our customers and consumers around the globe for 

choosing to join us on our journey. 

Eric C. Wiseman 

Chairman, President & Chief Executive Officer

POWERFUL BRANDS

At VF, we have a diverse portfolio of powerful brands around the world. Keeping them powerful requires strong 

equity with consumers, earned through authentic, inspirational storytelling that’s inspired by our innovative apparel 

and footwear. And it means delivering all that whenever and wherever consumers shop. The talented, achievement-

focused people at VF leverage our proven business model to develop and advance our brands. By doing so, we enable 

reinvestment, promote growth and deliver superior returns to our shareholders. Powerful brands … they set VF apart.

OUTDOOR &  
ACTION SPORTS

Founded: 1994

Lee North America
Founded: 1889

Founded: 1976

Founded: 1966

Founded: 1952

Lee Asia Pacific
Lee Europe
Lee South America

Founded: 1937

Founded: 1966

Founded: 1999

Founded: 1949

SPORTSWEAR

Founded: 1973

Founded: 1975

Founded: 1965

Founded: 1983

Founded: 1987

Founded: 2002

JEANSWEAR

CONTEMPORARY 
BRANDS

Founded: 1987

Founded: 1947

Founded: 2000

IMAGEWEAR

Founded: 1967

Wrangler Western

Founded: 1923

Founded: 2002

Founded: 1984

Wrangler Europe
Wrangler South America

Founded: 1971

Founded: 2001

POWERFUL BRANDS — Outdoor & Action Sports

NEVER STOP EXPLORING TM 

At The North Face® brand, these three words define who 

In 2013, The North Face® brand became VF’s first-ever  

we are, what we do and how we do it. They also capture 

$2 billion brand. Whether you’re scaling the world’s 

our passion for outfitting the world’s best athletes, who 

highest peaks, simply exploring the outdoors, or walking 

trust The North Face® brand to protect them and boost 

the metropolitan streets of major cities — our athlete-

their performance while they redefine what’s possible.  

tested, expedition-proven outdoor, action sports and 

As the world’s largest outdoor brand, you might say  

performance apparel, footwear and equipment inspire  

we’re advocates of adventure.

and reward the adventurer in all of us.

For nearly 50 years, The North Face® brand has  

partnered with the world’s best outdoor athletes to create 

our industry’s most innovative performance products. 

In 2013, we went to the extremes to equip our athletes 

as they pushed the edge of their physical potential and 

further expanded the boundaries of our technology.  

One expedition team went to Antarctica to snowboard the 

treacherous terrain of the earth’s southernmost landmass 

— the ultimate test lab to confirm the authenticity  

of Steep Series™, our latest line of big-mountain riding 

gear. At the other end of the globe, some of the world’s 

most accomplished extreme skiers helped us analyze 

product design features in Alaska’s Denali National  

Park and British Columbia’s rugged western ranges.  

Then there was Iceland — the ultimate proving ground  

for two of our ultra-runners and an all-new collection  

of cold-weather running apparel. 

2013 was a good year for The North Face® brand. One 

product highlight — the first in our Science of Warmth 

platform — was our ThermoBall™ technology. This 

proprietary, synthetic insulation is lightweight and 

compressible. It serves as a sustainable substitute for 

down that doesn’t lose precious heat when it becomes 

wet. Sales exceeded our expectations, giving us great 

$2B

in revenues in 2013

35%

increase in e-commerce 
sales in 2013

the continued expansion of our Ultra footwear collections 

and ThermoBall™ products, we’ve never been more excited 

about the chance to grow this brand into a four-season 

consumer opportunity, while delivering value  

to shareholders.

confidence in our ability to further expand this science 

As part of our five-year plan, we expect The North Face® 

and drive more innovation in heat management. 

brand to reach $3.3 billion by 2017, based on a five-year 

Additionally, as a sponsor of the U.S. Ski and Snowboard 

compound annual growth rate of 12 percent. That includes 

Association, we worked with our U.S. Freeskiing athletes  

double-digit growth rates in the Americas, Europe and  

to create a unique uniform collection for those competing  

Asia Pacific regions.

at the Winter Olympics in Sochi. 

Global revenues for The North Face® brand were up  

as ever about pushing our limits and driving product 

7 percent in 2013 compared with 2012, driven by a mid 

innovation that benefits everyone who draws inner 

single-digit increase in the Americas and European 

strength from the great outdoors. While we’ll always focus 

businesses and greater than 20 percent growth in the 

on outfitting the most accomplished outdoor athletes 

As we keep that goal in our sights, we’re as passionate 

Asia Pacific region.

In 2014, we’re looking forward to another year of growth  

for The North Face® brand. With continued emphasis  

on industry-leading product innovations, including the 

launch of our Mountain Athletics training apparel and  

for the world’s most extreme conditions, we’ll also keep 

working to inspire all those among us who never stop 

exploring — whoever they are, wherever they go. 

POWERFUL BRANDS — Outdoor & Action Sports

THE VANS® BRAND IS A STATE OF MIND. 

Embracing creative self-expression. Authenticity and 

Today, the Vans® brand evolution continues — from  

progression. Choosing your own line on your board and  

its foundation as an original skateboarding company  

in your life. As it approaches 50 years of connecting  

in ’66, to its emergence as a leading action sports brand,  

with youth culture, the Vans® brand continues to advance 

to defining its anthem of living “Off the Wall” as youth 

its roots in action sports while recognizing the global  

culture — the Vans® brand has taken on a power that 

“Off the Wall” connectivity between the brand and art, 

matches its business performance. 

music and street culture enthusiasts. 

Global revenues for the Vans® brand were up 17 percent 

to $1.7 billion in 2013 compared with 2012, with strong 

double-digit growth across all regions as well as the 

brand’s wholesale and direct-to-consumer businesses.

The Vans® brand is VF’s second largest and it’s well on 

its way to reaching $2.9 billion by 2017, targeting a five-

year compound annual growth rate of 15 percent. 

From its birthplace on the West Coast, the Vans® brand 

has grown beyond a shoe. Today it’s a movement — 

reaching from Barcelona to Beijing, São Paulo to Sydney, 

Orange County to New York. Looking ahead to 2017, we 

anticipate that our regional growth rates around the 

world will continue strong. In fact, we expect five-year 

compound annual growth rates of 10 percent in the 

Americas, 20 percent in Europe and 25 percent  

in our Asia Pacific region. 

The Vans® brand goes to market through its network 

of deeply rooted wholesale partners and VF’s largest 

direct-to-consumer platform, with 415 owned retail stores 

worldwide. Given this amazing platform for connecting 

with consumers, we’re constantly looking for better 

and more creative ways to amplify the brand’s in-store 

presence. And equally strong is the brand’s extraordinary 

e-commerce and social media presence, including its 

digital video platform, Off TheWall.tv. Through its various 

online channels, the Vans® brand has access to more  

than 14 million brand loyalists at any given time.

At the intersection of action sports, music, art and street 

culture — that’s where the Vans® brand connects with 

consumers. Because of this, we create brand loyalists, not 

just product fans. We make a special connection via The 

Vans® Warped Tour — one of the world’s longest-running 

music festivals. The tour celebrated its 19th year in 2013, 

drawing more than a half-million people in the United 

States, Mexico, Australia and Europe. Other brand events 

415

owned retail stores  
at the end of 2013

14M

brand loyalists reached  
through various online  
channels

include: Vans® Triple Crown of Surfing, Vans® Downtown 

Showdown, Vans® Pool Party, House of Vans® House 

Parties and the Vans® US Open of Surfing. If it’s the 

weekend, a Vans® brand event is likely happening 

somewhere around the world.

As with all of our brands, consumer-focused product  

is essential. And among some of the toughest critics  

around — the world’s youth — the continued relevance  

and authenticity of the Vans® product, whether 

performance-based or fashion-forward, must maintain  

the right balance at all times. By leveraging the power 

of One VF, we’re reaching across our global family of 

brands to bring new features to the Vans® brand. From 

weatherizing the head-to-toe collections to enhancing 

the durability of our performance-based footwear, we’re 

elevating the levels of quality and technology and 

enabling active consumers everywhere to enjoy the  

Vans® brand through all four seasons. 

POWERFUL BRANDS — Outdoor & Action Sports

MORE STYLE. MORE ENERGY.

When the Timberland® brand joined the VF family  

The Timberland® brand has a rich history of designing 

of powerful brands in 2011, we made a commitment — 

and engineering some of the world’s most iconic footwear, 

help this brand reach its global growth potential, but 

apparel and accessories for the outdoor lifestyle. Yet the 

never, ever lose its unique essence. By drawing on the 

brand stands for more than New England ingenuity and 

resources of VF’s powerful platforms, we’ve made  

great-looking, well-crafted, innovative products. It also 

a strong start on doing just that.

stands for environmental and social responsibility, 

for being a caring corporate citizen and an engaging  

place to work — qualities that also make the brand  

a natural fit with VF. 

2013 was a breakout year for the Timberland® brand. 

Leveraging two years of extensive consumer insights work, 

we set out to introduce a new Timberland® brand to a new 

generation. The research showed that, while consumers 

worldwide loved the Timberland® brand for its heritage and 

authenticity, they wanted more. More style. More new looks. 

More energy. And that’s just what they got. 

On the product side, the Timberland® brand introduced 

its strongest collection ever, reflecting a new design 

philosophy we sum up in three words: Style, Performance 

and Green. We call it simply SPG. Style that’s relevant  

to today’s consumer, but also true to the brand’s rugged, 

yet refined, DNA. Performance that delivers benefits such 

as comfort, durability and waterproof protection. And 

green, through the use of recycled, renewable and organic 

materials to reduce environmental impact. The result  

is a truly ownable design formula that is now the  

basis for all Timberland® brand product collections,  

from footwear to apparel to accessories.

It’s a formula that came to life in the brand’s largest-

ever global marketing campaign: Best Then. Better Now. 

Starting with the 40th anniversary of the iconic yellow 

boot, the campaign reminded consumers of all they love 

about the Timberland® brand, then introduced them  

to a fresher, more modern head-to-toe style, setting the 

stage for the brand’s next phase of growth.

60%

revenue outside
of the U.S. in 2013

$2.3B

revenue expected in 2017

were up 5 percent in 2013, compared with double-digit 

constant dollar revenue growth in the Americas and 

Asia Pacific regions, offset by a slight decline in Europe 

where the brand took steps to position itself for stronger 

future growth.

In the year ahead, we’ll continue to focus on our consumers, 

combining their insights for direction on innovative and 

relevant products with expertise from across VF. And we’ll 

ensure that the Timberland® brand continues to tap the 

value of VF’s business platforms to help drive success.  

With an anticipated 10 percent five-year compound annual 

growth rate, we expect the brand’s revenue to reach  

The Timberland® brand has returned to strong growth 

$2.3 billion by 2017.

and profitability in North America, has maintained 

momentum in Asia and has stabilized in Europe among 

challenging economic conditions. Global revenues 

POWERFUL BRANDS — Jeanswear

REAL. COMFORTABLE. JEANS.TM

The American Heritage® Dictionary of the English 

For the millions of loyal consumers around the world 

Language defines “wrangler” as “a cowboy or cowgirl, 

who have purchased jeanswear and apparel from the 

especially one who tends saddle horses.” Factually 

Wrangler® brand during the past 67 years, this is a brand 

accurate? Yes. But our Wrangler® brand is so much  

that represents honesty, integrity and getting the job 

more than that. 

done. The Wrangler® brand is authentic.

In 1947, the 13MWZ — the jean “made for cowboys by 

cowboys” — featured seven belt loops, a wide-scoop 

watch pocket, flat rivets, a rope logo and a “W” stitched 

on each pocket that stood for “western wear.” These key 

features remain today, as the 13MWZ is still a favorite 

with western consumers. 

In 2002, the Wrangler® brand broke the mold with 

Wrangler Five Star® Premium Denim, a line of jeans 

featuring traditional five-pocket styling and the unique 

U-Shape design that never binds or pinches like other  

jean brands can. Then, we took it a step further with 

Wrangler Jeans Co.® jeans, combining comfort and value 

with updated fits and finishes. Each pair is designed  

to be ultra-comfortable, thanks again to the innovative 

U-Shape construction that gives more room where  

it’s needed and comfort where it counts.

This unique combination of history and innovation  

is the reason why Wrangler® brand jeans may still be the 

single most important piece of apparel in a man’s closet. 

From cowboys and ranchers to construction workers  

and weekend warriors, Wrangler® men consider jeans  

to be their most comfortable, go-to apparel. These jeans  

are worn for all occasions: work, play, church, school  

and just about everything in between. Nothing beats  

the Wrangler® brand’s comfort and value. 

In 2013, we launched our Wrangler® Advanced Comfort 

jeans, which allow men more movement while working  

on the ranch or at the job site. The Advanced Comfort jeans 

debuted a new fabric construction, using a unique blend  

of fibers that results in denim that moves with you and 

lasts twice as long.

Our goal at the Wrangler® brand is to completely satisfy  

our consumers. To do that, we work closely with them  

to learn firsthand what they need from their jeans; and  

we back our jeans with a one-year satisfaction guarantee. 

NO.1

market share in the  
U.S. mass merchandise 
channel

67

years of getting the  
job done

For decades, the Wrangler® brand has grown in popularity 

and drawn loyal fans from all walks of life. From the 

country music fan and the urban cowboy to the diehard 

NASCAR® fan and the football enthusiast, the Wrangler® 

brand epitomizes authenticity, comfort and value.

The Wrangler® brand is available in key markets around  

the world through mass merchandise and mid-tier 

channels. As you’d expect from its strong and steadfast 

connection to the western lifestyle, it’s also sold  

in western and specialty stores. 

Global revenues for the Wrangler® brand were up 3 percent 

in 2013 compared with 2012.

POWERFUL BRANDS — Jeanswear

ICONIC BRANDS STAND THE TEST OF TIME. 

Strong brands innovate, grow, prosper, stay contemporary 

its reach and is even more relevant than a century ago. 

and become global in scope. That’s certainly the case 

Why? It’s the simple, consumer-focused innovation that 

with the Lee® brand. In 1889, Henry David Lee founded 

makes the Lee® brand products forever new. 

the H.D. Lee Mercantile Company, which later became the 

Lee Jeans Company. The brand’s heritage is jeanswear 

quality, comfort and fit. We like to say we are America’s 

“go-to” jean. That said, today’s Lee® brand has extended 

The appeal of the Lee® brand is found in its attractive 

range of apparel for men and women — girls and boys. 

The inspiration began with denim, but today the

125

years of being 
America’s “go-to” jean

2,500

locations remodeled to excite 
and engage consumers

Lee® brand means casual and seasonal business wear — 

from what you wear on the weekend with friends,  

to what you wear out for date night, to what you wear  

to work. The Lee® brand offers versatile styling and 

superior comfort. It’s what sets the brand apart  

and gives us a competitive edge. 

In 2013, the Lee® brand launched new product lines 

for women and men. For the ladies, the Lee® brand now 

features the Perfect Fit Collection. This popular collection 

features jeans made with premium-quality denim and 

fabrics. The Perfect Fit Collection also features innovative 

Shapetastic™ technology that gives the wearer a sleeker 

silhouette. Another new line that’s a hit with women is 

the Lee® brand Platinum Label Collection. It includes select 

styles crafted with extra-soft, quality denim and fabrics 

that provide a smooth, slimming silhouette and a premium 

feel for comfortable, all-day wear that holds its shape.

Our new offerings for guys are highlighted by the Modern 

Series, inspired by the denim details featured in the  

Lee® brand products of the past. With our Active Comfort 

Denim — the brand’s most innovative fabric — this 

premium ring-spun construct features a unique blend  

of fibers with four-way flex designed to move with  

you, so it’s as soft as it is strong.

In 2014, the Lee® brand will celebrate its 125th 

anniversary. The brand remains robust and recognizable, 

with passionately loyal consumers. But we’re not resting 

on past achievements. In 2013, we worked to remodel 

more than 2,500 Lee® brand locations to keep the brand 

top of mind with consumers and give them an enjoyable 

shopping experience. And, the Lee® brand continues 

to drive growth in key, well-known department store 

channels by staying focused on the consumer at all times. 

Global revenues for the Lee® brand were flat in 2013 

compared with 2012, with low single-digit growth  

in the Americas and Europe, and a low single-digit  

decline in Asia Pacific.

POWERFUL BRANDS — Sportswear

$700

million in annual revenue 
planned by 2017

Founded in 1983, the Nautica® brand is a modern 

American classic that captures the spirit of an active 

lifestyle. Rich in performance, color and authentic 

style, the Nautica® brand takes you to the water.

2013 was a good year for our Nautica® brand,  

with sales up 5 percent, driven by strong direct-

to-consumer sales and international momentum. 

The brand was also launched in Russia, Turkey, 

Ukraine and Brazil. In 2014, we will grow our 

direct-to-consumer business and set the stage  

to open full-price stores in the United States.  

By 2017, the Nautica® brand plans to achieve  

$700 million in annual revenue.

Meaningful growth initiatives include the 

continued introduction of new products with 

performance features, an elevated consumer 

connection that amplifies the Nautica® brand’s 

unique positioning, and robust e-commerce  

and mobile platforms. 

POWERFUL BRANDS — Outdoor & Action Sports

20%

increase in
2013 revenues

18%

average compound  
annual growth rate since 
acquisition in 2004

This is a story about a fun, happy — and some 

would say magical — brand. It’s a story that  

began in Antwerp, Belgium, in 1987. Featuring 

stylish handbags, luggage, backpacks, totes  

and accessories, the Kipling® brand is available  

in more than 55 countries around the world.  

And it’s a brand that benefits tremendously  

from VF’s powerful global business platform. 

We promise our consumers a global lifestyle  

brand with bags and accessories that will lighten 

their day. At the Kipling® brand, we don’t just make 

bags, we make consumers happy. The spirit of the 

monkey — the self-appointed mascot of fun and 

adventure — touches every Kipling® bag.

Today the Kipling® brand is approaching the  

$300 million annual revenue mark. And in 2013, 

with revenues up 20 percent, it was VF’s fastest-

growing brand. Since we acquired the Kipling® 

brand in 2004, it has delivered an 18 percent 

compound annual growth rate.

POWERFUL BRANDS — Contemporary

$645

million in annual coalition 
revenue planned by 2017

VF’s Contemporary Brands coalition features  

the 7 For All Mankind®, Splendid® and Ella Moss® 

brands for consumers who value an upscale 

lifestyle. All are known for fashion, innovative 

design, luxurious fabrics and unmatched comfort.

The 7 For All Mankind® brand is a California-born 

lifestyle brand that designs, makes and markets 

premium denim jeans, novelty bottoms, knit and 

woven tops, sweaters, jackets and accessories for 

discerning men and women globally. Ella Moss®  

is a women’s and girls’ fashion sportswear brand 

inspired by its L.A. roots. The Splendid® brand  

is known for soft, wearable fabric and vibrant  

colors worn by women, men and children  

in markets around the world.

The U.S. market for these premium products 

faced challenges in 2013, primarily due to 

weakness in demand for premium denim products 

in high-end department stores. Excluding the  

John Varvatos® brand, which was sold in April 2012, 

revenues for the Contemporary Brands coalition 

in 2013 were down 2 percent from the prior year. 

We expect coalition revenues to reach  

$645 million by 2017. 

POWERFUL BRANDS — Imagewear

Imagewear is the VF business coalition that 

includes licensed sports apparel, business and 

occupational apparel and uniforms. The business 

is comprised of two operating units: Licensed 

Sports Group and Image.

In our Licensed Sports Group, professional  

athletes and fans alike are “Always Game” with 

VF’s Majestic® brand. As the on-field provider of all 

Major League Baseball® uniforms, we consistently 

set the bar higher with performance, fit and 

comfort elements. For both men and women, the 

Majestic® brand is the first to bring new graphics 

and styles to fanwear. Since no two fan bases are 

alike, the brand customizes designs to reflect the 

unique passion of each one. 

Starting in 2014, National Football League® fans  

will also be able to wear the Majestic® brand.  

Additionally, we produce high-quality fanwear for 

the National Basketball Association®, the National 

Hockey League®, the Japan League™ and major 

colleges throughout the world. And we’re the  

largest licensee of Harley-Davidson® performance  

and lifestyle apparel.

On the Image side of the business, we provide 

our customers uniform and workwear solutions 

to enhance their image, while improving worker 

productivity and comfort. Our garments are worn 

by millions of workers across a wide range of 

industrial, service and government organizations. 

You’ll find our industry-leading brands, Red Kap®, 

Bulwark®, Horace Small® and Wrangler Workwear™, 

hard at work from the firehouse to the warehouse, 

from the assembly line to the garage, on patrol  

and on the border — and just about everywhere 

else work gets done.

The Imagewear coalition had revenue of $1.1 billion 

in 2013 and plans to reach $1.3 billion by 2017. 

POWERFUL PLATFORMS — International

A CLEAR PATH 
TOWARD GROWTH

STABIO: WHERE COLLABORATION IS RIGHT AT HOME 

“One of the keys to our global success is tapping the knowledge of our team and ensuring 

that we share the best ideas and approaches across brands and regions. To facilitate that 

collaboration, VF established a new international headquarters in Stabio, Switzerland, in 2013. 

Thirty-five nationalities are represented among our 700 employees. It’s home to brands with 

global reach across geographies and markets, and it’s already setting a new standard  

for cross-brand sharing and teamwork.”

Karl Heinz Salzburger
Vice President & Group President – International

As a proven catalyst for growth 

path to growth in a changing global 

helped the Timberland® brand build  

outside the United States, VF’s 

marketplace. From mature markets 

on its strengths by commissioning  

international platform gives us  

such as Western Europe and Japan, 

a global consumer segmentation 

a strong competitive advantage.  

to emerging markets such as Eastern 

study and providing operational 

In 2013, our international revenue 

Europe, China and South America, 

support in key regions, as well  

reached $4.3 billion, representing 

VF is there. And we’re there with our 

as by offering efficient and reliable 

growth of 8 percent over 2012. We 

amazing portfolio of scalable brands 

supply chain resources and access  

expect VF’s international revenue 

— listening to and inspiring existing 

to capital. As a result, the Timberland® 

to reach $7.4 billion by 2017, 

and future brand loyalists. In many 

brand has maintained its core DNA 

representing a five-year compound 

cases, we’re leading the conversation. 

and is better positioned than ever  

annual growth rate of 13 percent.  

Whether it’s The North Face® brand 

to establish vital retail partnerships 

As a percentage of total revenues, VF’s 

inspiring people in China to get 

and attract new consumers in key 

international business represented 

outdoors for the first time or the 

markets across Europe and Asia. 

38 percent of total sales in 2013. Our 

Vans® brand giving a new palette of 

goal is for international revenues to 

self-expression to the street culture 

reach 43 percent of total sales in 2017. 

of European youth, we’re really just 

That’s strategic business change that 

getting started.

delivers growth and value creation. 

The outcome? A strong brand got  

even stronger … achieving higher- 

quality revenue, improved market 

share and profitability, lower 

The Timberland® brand’s integration 

inventories and improved on-time 

Our international business platform 

into our global family is a strong 

deliveries — thanks to the One VF 

is one more example of how we’re 

example of our international 

approach to global growth. 

transforming VF to provide a clear 

platform’s ability to grow. VF has 

International Revenue Growth by Region
2008-2013 (5-year CAGR)

AMERICAS (non-United States)

EUROPE

ASIA PACIFIC

10%

9%

34%

POWERFUL PLATFORMS — Direct-to-Consumer

BUILDING STRONG 
CONNECTIONS

GOING DIGITAL

“E-commerce is VF’s fastest-growing consumer channel, accounting for 13 percent of our direct-

to-consumer sales in 2013. It includes consumer connections through all devices including 

desktops, tablets, mobile phones and social media. VF’s Project Digital Excellence is focused on 

creating operational efficiency in the digital age. It’s about building an e-commerce platform we 

can leverage across all of VF’s brands and geographies. It’s about connecting with consumers … 

in all the ways they connect with the world.”

Mike Gannaway
Vice President – VF Direct/Customer Teams

At VF, we think of ourselves as 

In the grand scheme of things,  

At the same time, we anticipate 

brand builders, not retailers. It may 

we’re relatively young in our 

combined annual growth rates for 

sound like a subtle distinction. But 

direct-to-consumer journey, having 

full-price stores, outlet stores and 

it makes a big difference in driving 

launched these businesses with  

e-commerce of 14 percent, 9 percent 

our decisions and investments. We 

full strategic focus in 2006. Since 

and 25 percent, respectively. 

work with our portfolio of brands 

then, we’ve built this platform into  

to optimize their growth, while we 

a high-performance mix of full-price  

connect with consumers — in stores 

stores, outlet stores and e-commerce.  

and online — to build relationships 

And the growth has been terrific.  

based on mutual trust and loyalty. 

Our 2013 direct-to-consumer revenue 

The success of our One VF direct-

to-consumer business platform 

reached $2.6 billion, reflecting  

22 percent of the company’s revenue. 

By any measure, direct-to-consumer 

is a powerful, profitable growth 

platform for our brands. And there’s 

plenty of untapped potential ahead. 

Consider this: Across our brands, 

VF had 1,246 stores at the end of 

2013, but only three of our brands 

flows from three growth strategies: 

By 2017, we expect direct-to-consumer 

had more than 100 stores around 

continuously driving comp-store 

revenue to reach $4.4 billion, or  

the world. Clearly, a robust growth 

performance, opening new stores 

25 percent of VF’s anticipated total 

trajectory lies ahead of us. Our goal 

that feature the right brands in the 

revenue — a five-year compound 

is to reach 1,775 stores by the end  

right locations and accelerating our 

annual growth rate of 14 percent.  

of 2017, with about two-thirds of  

e-commerce sales. It’s rooted in our 

And this growth will be well-balanced 

our new store openings coming  

belief that building strong, direct-to-

across all direct-to-consumer channels 

from outside the United States. 

consumer connections is as much 

and geographies. In fact, between 

an art as a science. It requires focus, 

2012 and 2017 we expect a compound 

discipline, data-driven decision 

annual growth rate of 12 percent in 

making and engaging brand 

the Americas, 21 percent in Europe 

storytelling that fuels growth. 

and 15 percent in Asia Pacific.  

OWNED STORES

BRANDS

2008-2013 (5-year revenue CAGR)

1,246

14

17%

POWERFUL PLATFORMS — Strategy & Innovation

INNOVATION 
DRIVEN BY INSIGHT

ACCELERATING INNOVATION

“In 2013, VF announced the creation of three Global Innovation Centers. The teams of scientists, 

engineers and technical designers who staff these centers will focus on game-changing product 

innovations in jeans, footwear and technical apparel. Taking a One VF approach, we’ll be 

combining proprietary insights into consumer needs with a deep understanding of technology  

and new materials. The expected outcome? Breakthrough products that drive brand equity, 

consumer loyalty and long-term growth.”

Stephen Dull
Vice President – Strategy & Innovation

At VF, business strategy, consumer insights and 

We’ve gone on expeditions with them. They’ve opened 

innovation are all about making fact-based, well- 

their closets and duffels to us; we’ve gone shopping with 

informed choices. But it’s not just about choosing what  

them. That insight enables us to make sure our products, 

to do; it’s also about choosing what not to do. We take  

marketing and messaging all ring true with them. What’s 

a disciplined approach to making choices that deliver  

more, it equips us to invest with the greatest likelihood  

long-term consumer loyalty and value to shareholders.  

of success — to invest in winning opportunities at the 

And it all starts with understanding consumers and  

right place, at the right time.

defining what we must do to win their loyalty. 

That’s because the consumer is our guide. We include 

For example, we’ve done similar work on the Wrangler® 

them in everything we do and constantly seek insights 

brand with cowboys, workers and consumers in the 

into who they are, how they live and what unmet  

United States, India, China, Brazil and Europe. We’ve lived 

needs they have. Those insights play a meaningful  

on ranches for weeks at a time. That deep connection 

part in defining our strategy and prioritizing our  

has led to a global string of new products and upcoming 

Our other brands receive the same kind of attention. 

actions across VF. 

Our curiosity about consumer motivations, values  

and needs is insatiable. 

During the past four years we’ve conducted more than  

1,000 video ethnographies and 3,000 in-person interviews  

in homes and stores, as well as where our consumers  

work and play. And we’ve surveyed more than 100,000 

people regarding our top-seven brands in 15 countries.  

We analyze … learn … and act on what we learn.

At The North Face® brand, for example, we partner with 

enthusiasts on new product research and development. 

breakthroughs across our jeans brands. We learn and 

share across all of our brands. That’s because we know 

that the experiences and learning of one brand can guide 

another brand to profitable growth. 

Connecting with consumers drives innovation at VF.  

And that innovation will be a major driver of VF’s ability 

to reach $17 billion in annual revenue by 2017, helping 

us shape the future of the apparel and footwear sectors 

and deliver groundbreaking, sustainable products and 

services that fit our consumers’ lives. 

When the consumer wins, VF and our shareholders win. 

POWERFUL PLATFORMS — Supply Chain

KEEPING OUR 
BALANCE

VF Supply Chain

SUPPLY & DEMAND PLANNING

MATERIAL PROCUREMENT

PRODUCT SOURCING: MAKE OR BUY

QUALITY ASSURANCE

LOGISTICS & DISTRIBUTION

CUSTOMER SERVICE

Managing complexity in making 

 » Buy about 600 million yards of 

And if there’s one word that  

things and doing so in a balanced way 

fabric every year — enough to wrap 

best describes our global sourcing 

is what we’ve done for 115 years at VF. 

around the earth 13 times.

strategy, it’s “balanced.” We’re not 

We follow that same approach today to 

support our more than 30 very diverse 

brands around the world. 

At VF, we:

 » Benefit from the talents of nearly 

30,000 associates who work 

directly in our global supply  

chain organization;

 » Produce about 500 million units of 
apparel and footwear every year — 

about 1.3 million a day — and that 

number is growing;

 » Make about 760,000 combinations  

of style and color;

 » Manufacture about 30 percent of our 
products and source the remaining 

70 percent from 40 countries, 

working with some 2,000 factory 

partners on any given day; and, 

In an environment of this scale and 

complexity, you might consider supply 

chain excellence as a challenge to be 

overcome. Not so at VF. We see supply 

chain excellence as a competitive 

advantage to be leveraged — a high-

performance platform that sets us 

apart in the very competitive global 

overly dependent on any given 

region or country. This allows us to 

competitively manage cost, as well 

as source closer to end markets. For 

example, we source about 40 percent 

of our manufacturing and production 

in the Americas, compared with an 

industry average in the mid-teens. 

apparel and footwear industry. 

Our proven ability to do all that,  

Our skill in sourcing is complemented 

by an engineering expertise that 

guides how we make things. We 

know how to engineer products and 

that guides how we build plants and 

operate factories to produce the apparel 

and to do it well, is one of the most 

powerful advantages our brands  

gain from being part of VF. And it’s 

one of the most effective tools we  

have for bringing new brands into  

the VF family. 

and footwear retailers and consumers 

When we acquired and integrated  

expect. It’s what we call “hard skills.” 

the Timberland® brand, we quickly 

These are skills that we leverage in 

shared staffing excellence and 

developing our sourcing partners in 

sourcing approaches. The result: lower 

key regions around the world. 

costs, smaller inventories, improved 

buying power and happy consumers.

POWERFUL PLATFORMS — Sustainability

AN OPPORTUNITY 
TO LEAD

GROWING BETTER COTTON

“Cotton is one of VF’s most important raw materials. In fact, our apparel and footwear products use 

about 1 percent of the world’s production. Accordingly, cotton is a main focus of our sustainability 

activities. VF has joined the Better Cotton Initiative (BCI) as a “fast-track member” and has aligned 

our activities with Solidaridad — an organization that works to improve farmers’ livelihoods by 

promoting sustainable cotton. These organizations seek to make global cotton production better 

for the people who produce it, better for the land where it grows and better for the future of our 

industry. This is one way VF is helping to shape the future of apparel, sustainably.” 

Letitia Webster
Senior Director – Corporate Sustainability

For any company, sustainability is a journey that begins 

and influence: resource efficiency — including our use 

with a question: “What kind of company do we want  

of energy, materials and water — as well as sustainable 

to be?” At VF, the answer starts with the kind of company 

products, and employee and community engagement. 

we already are. Sustainability is a fundamental business 

platform, an essential part of our core values. It’s also  

an area where we aspire to lead by reducing our 

environmental impact and by innovating to deliver 

groundbreaking sustainable products and services. 

For us, sustainability comes down to a promise — creating 

tangible value by providing a company-wide platform for 

identifying new opportunities, reducing and managing 

risks and lowering our costs. In that context, we view 

sustainable operations both as a competitive advantage 

and an opportunity to help move the apparel and footwear 

industry toward a more sustainable business model. 

Of course, we understand that what matters on this front 

isn’t what we say. It’s really what we do. On our own 

and in collaboration with others, we’re focusing on doing 

what matters most and addressing things we can control 

As an important part of these efforts, we’re working  

to increase our energy efficiency and begin the move  

to renewable, clean energy resources. By 2015, we  

plan to have reduced our greenhouse gas emissions  

by 5 percent from our 2009 baseline year. 

We’re looking across VF and our brands to identify  

ways to be more innovative and sustainable with the 

materials we use in our business, as well as to recycle, 

reuse or compost what we cannot reduce to keep it out  

of landfills. We’re also committed to using water wisely 

and efficiently.

In 2014, we’ll share our sustainability aspirations,  

goals, measurable achievements and targets in VF’s first 

corporate responsibility report. As we move forward,  

we expect to be held to high standards of achievement. 

And that’s as it should be. 

Inspired by the Timberland® brand and its longstanding 
commitment to community service, VF’s Outdoor & Action Sports 

coalition holds an annual Earth Day community-service event.  

All VF brands are active serving communities where their 

employees live and work around the world.

POWERFUL PERFORMANCE

ROBERT K. SHEARER
Senior Vice President and Chief Financial Officer

2013 was marked by solid achievements at VF, especially given a global 

business environment that faced its share of challenges. And if you know VF, 

you know that a challenging business climate brings out the best in our people, 

our diverse brands and our powerful business platforms. 

In 2013, we achieved all-time highs in revenue, gross 

margin, earnings and cash flow, all while staying sharply 

 » SG&A as a percent of revenue rose 50 basis points  
to 33.6 percent. Marketing alone was up 60 basis 

focused on investing in our brands to drive future growth. 

points due to strategic incremental investments. This 

It was also the first year of our new five-year plan, and our 

indicates leverage in other areas of our business, further 

results have us nicely on track to deliver against our long-

underscoring our commitment to executing the right 

term targets. Let’s take a closer look:

investments to maximize returns to our shareholders. 

 » Our 2013 revenues increased 5 percent to a record  
$11.4 billion, compared with $10.9 billion in 2012. 

 » Adjusted operating margin was 14.5 percent, one of the 
highest in our industry, compared with 13.8 percent in 

Leading the way were continued, strong results  

2012. On a GAAP basis, operating margin was 14.4 percent 

from our Outdoor & Action Sports coalition, and our 

versus 13.5 percent in 2012.

international and direct-to-consumer businesses,  

which created excellent momentum that we expect  

to continue into 2014.

 » Improvement in gross margin also continued in 2013 
with a 160 basis point expansion to reach a record  

 » Net income on an adjusted basis reached $1.2 billion, 
compared with $1.1 billion in 2012. That’s an increase 

of 13 percent! Adjusted earnings per share in 2013 also 

increased 13 percent to $2.73. On a GAAP basis, full year 

net income was $1.2 billion, while earnings per share 

48.1 percent, reflecting the ongoing shift in our revenue 

grew 12 percent to $2.71 per share.

mix toward higher-margin businesses as well as lower 

product costs. 

Coalition Performance

Imagewear is VF’s third-largest coalition, consisting  

of our Image business, which includes occupational 

Our Outdoor & Action Sports coalition was, once again,  

apparel and uniforms, and our Licensed Sports Group, 

one of the great highlights of 2013, with 9 percent 

which features authentic fanwear. Revenues were  

revenue growth. Our three largest businesses, including 

down 1 percent in 2013. 

The North Face®, Vans® and Timberland® brands, achieved 

healthy global growth of 7 percent, 17 percent and  

5 percent, respectively. There were two milestones we’re 

particularly proud of: The North Face® brand passed  

$2 billion in global revenues, and the Vans® brand 

reached $1.7 billion in sales, putting it squarely in place  

as VF’s second-largest brand. Revenue growth across  

the coalition was balanced by region and channel.

“OUR INVESTMENT THESIS IS 
SIMPLE: DELIVER CONSISTENT, 
LONG-TERM VALUE TO 
SHAREHOLDERS BY CREATING 
SUSTAINABLE, PROFITABLE 
GROWTH FOR OUR BRANDS.”

In 2013, global revenues of our Jeanswear coalition were 

up 1 percent over 2012. This reflected a low single-digit 

percentage increase in the Americas region and a low 

single-digit decline in our international business. In  

the United States, revenues were negatively affected by 

continued weakness in the mid-tier and mass channels,  

as well as by more challenged trends in women’s basic 

denim. European Jeanswear revenues were up at a low 

single-digit rate, as we gained traction with our efforts 

to optimize product and distribution, and connect more 

effectively with consumers. And in Asia, revenues  

were down 8 percent as category-specific inventory  

issues tempered our full-year growth.

VF’s Sportswear coalition had a strong year in 2013,  

with revenues up 8 percent. Nautica® brand revenues 

were up 5 percent, and our Kipling® brand continued  

to show very strong growth, up 29 percent in the United 

States. Kipling® is now VF’s seventh-largest brand.

Revenues in our Contemporary Brands coalition, 

excluding the impact of the sale of the John Varvatos® 

brand in 2012, were down 2 percent in 2013 compared 

with the prior year. This decrease was due to challenges  

in premium denim trends, partially offset by higher  

direct-to-consumer revenues from new stores and  

an accelerating e-commerce business.

Our Focus: Total Shareholder Return

VF’s balance sheet remains very healthy. In 2013,  

we repaid all short-term debt, contributed $100 million  

to our pension plan, which is now nearly fully funded, 

and raised our annual dividend by 21 percent. I’m pleased 

to say that in 2013 we returned nearly $700 million  

to you, our shareholders, in the form of dividends and 

share repurchases.

Our investment thesis is simple: deliver consistent, 

long-term value to shareholders by creating sustainable, 

profitable growth for our brands. Backed by our unwavering 

focus on providing consumers with the industry’s most 

innovative apparel and footwear products and by our 

proven ability to tell inspirational stories to connect them 

with our brands, our confidence in the future is stronger 

than it’s ever been. With another record year in the books, 

we look forward to performing at an even higher level  

in 2014 and beyond.

Robert K. Shearer 

Senior Vice President & Chief Financial Officer

5-YEAR FINANCIAL SUMMARY

In thousands, except per share amounts

2013 8

2012 8

2011 8

2010

2009 

YEAR ENDED DECEMBER

$

11,419,648

$ 10,879,855

$

9,459,232

$

7,702,589

$

7,220,286

1,647,147

1,210,119

1,465,267 

1,085,999

1,244,791

888,089

820,860

571,362

$

2.76

$

2.47

$

2.03

$

1.31

$

736,817

461,271

1.04

1.03

0.5925

46.0% 

2.00

0.6525

32.7%

1.29

0.6075

37.6%

Summary of Operations1

Total revenues

Operating income

Net income attributable to VF Corporation

Earnings (loss) per common share attributable to
VF Corporation common stockholders — basic

Earnings (loss) per common share attributable to
VF Corporation common stockholders — diluted

Dividends per share

Dividend payout ratio2,7

Financial Position

Working capital

Current ratio

Total assets

Long-term debt

Stockholders’ equity

Debt to total capital ratio3 

Weighted average common shares outstanding

2.71

0.9150

33.8%

$

2,314,981

2.5

$

10,315,443 

$

$

1,426,829

6,077,038

19.3%

438,657

2.43

0.7575

31.2%

1,717,371

2.0

9,633,021 

1,429,166

5,125,625

26.5%

439,292

$

$

1,521,912

$

1,716,585

$

1,536,773

1.9

2.5

2.4

9,313,126 

$

6,457,556 

$

6,473,863

1,831,781

4,525,175

31.9%

437,148

935,882

3,861,319

20.2%

435,056

938,494

3,813,285

23.7% 

441,556

Book value per common share

$

13.80

$

11.63

$

10.23

$

8.94

$

8.64

Other Statistics 4

Operating margin 7

Return on invested capital 5,6,7

Return on average stockholders’ equity 6,7

Return on average total assets 6,7

14.4%

17.6%

23.7%

12.8%

13.5%

16.2%

24.7%

11.9%

13.2%

15.8%

22.0%

11.9%

13.3%

15.6%

20.1%

11.8%

11.9% 

12.6% 

17.2% 

9.6% 

Cash provided by operations

$

1,506,041

$

1,275,000

$

1,081,371

$

1,001,282

$

973,485

Cash dividends paid

402,136

333,229

285,722

264,281

261,682

1 Operating results for 2010 include a noncash charge for impairment  

4 Operating statistics exclude the charges for impairment of goodwill  

of goodwill and intangible assets — $201.7 million (pretax) in operating 
income and $141.8 million (after tax) in net income attributable to VF 
Corporation, $0.33 basic earnings per share and $0.32 diluted earnings 
per share. Operating results for 2009 include a noncash charge for 
impairment of goodwill and intangible assets — $122.0 million (pretax)  
in operating income and $114.4 million (after tax) in net income attributable 
to VF Corporation, $0.26 basic and diluted earnings per share. 

2 Dividends per share divided by earnings per diluted share (excluding the 

charges for impairment of goodwill and intangible assets in 2010 and 2009). 

3 Total capital is defined as stockholders’ equity plus short-term  

and long-term debt. 

and intangible assets in 2010 and 2009. 

5 Invested capital is defined as average stockholders’ equity plus  

average short-term and long-term debt. 

6 Return is defined as net income attributable to VF Corporation plus 

total interest income/expense, net of taxes. 

7 Information presented for 2010 and 2009 excludes the impairment 
charges for goodwill and intangible assets as discussed in (1) above. 

8 The Timberland® Company was purchased on September 13, 2011,  
and its results have been included since the date of acquisition.

Basis of presentation: VF operates and reports using a 52/53-week fiscal year ending on the Saturday closest to December 31 of each year. For presentation 
purposes herein, all references to “2013,” “2012” and “2011” relate to the 52-week fiscal periods ended December 28, 2013, December 29, 2012, and December 
31, 2011, respectively.

CONSOLIDATED BALANCE SHEETS

In thousands

Assets

Current Assets

Cash and equivalents

Accounts receivable, net

Inventories 

Other current assets

Total current assets

Property, Plant and Equipment

Intangible Assets

Goodwill

Other Assets

Liabilities and Stockholders’ Equity

Current Liabilities

Short-term borrowings

Current portion of long-term debt

Accounts payable

Accrued liabilities

YEAR ENDED DECEMBER

2013

2012

$

776,403

$

597,461

1,360,443

1,399,062

347,074

3,882,982

932,792

2,960,201

2,021,750

517,718

1,222,345

1,354,158

275,619

3,449,583

828,218

2,917,058

2,009,757

428,405

$

10,315,443

$

9,633,021

$

18,810

$

5,167

638,732

905,292

12,559

402,873

562,638

754,142

Total current liabilities

1,568,001

1,732,212

Long-term Debt

Other Liabilities

Commitments and Contingencies

Stockholders’ Equity

Common Stock

Additional paid-in capital

Accumulated other comprehensive income (loss)

Retained earnings

Total stockholders’ equity

1,426,829

1,243,575

1,429,166

1,346,018

110,078

2,746,590

(211,720)

3,432,090

6,077,038

110,205

2,527,868

(453,895)

2,941,447

5,125,625

$

10,315,443

$

9,633,021

CONSOLIDATED STATEMENTS OF INCOME

In thousands, except per share amounts 

2013

2012

2011

YEAR ENDED DECEMBER

Net Sales

Royalty Income

Total Revenues

Costs and Operating Expenses

Cost of goods sold

Selling, general and administrative expenses

Operating Income

Interest income

Interest expense

Other income (expense), net

Income Before Income Taxes

Income Taxes

Net Income

Net (Income) Loss Attributable to
Noncontrolling Interests

$

11,302,350

$ 10,766,020

$

9,365,477

117,298

113,835

93,755

11,419,648

10,879,855

9,459,232

5,931,469

3,841,032

9,772,501

1,647,147

4,141

(84,773)

(4,025)

1,562,490

352,371

1,210,119

–

5,817,880

3,596,708

9,414,588

1,465,267

3,353

(93,605)

46,860

1,421,875

335,737

1,086,138

(139)

5,128,602

3,085,839

8,214,441

1,244,791

4,778

(77,578)

(7,248)

1,164,743

274,350

890,393

(2,304)

Net Income Attributable to VF Corporation

$

 1,210,119

$

1,085,999

$

888,089

Earnings Per Common Share Attributable  
to VF Corporation Common Stockholders

Basic

Diluted

Weighted Average Shares Outstanding

Basic

Diluted

$

$

2.76

2.71

$

2.47

2.43

2.03

2.00

438,657

446,809

439,292

447,616

437,148

445,152

Cash Dividends Per Common Share

$

0.9150

$

0.7575

$

0.6525

CONSOLIDATED STATEMENTS OF CASH FLOWS

In thousands

Operating Activities

Net income

YEAR ENDED DECEMBER

2013

2012

2011

$

1,210,119

$

1,086,138

$

890,393

Adjustments to reconcile net income to cash provided by operating activities:

Depreciation and amortization

Stock-based compensation

Provision for doubtful accounts

Deferred income taxes

Pension expense in excess of (less than) contributions

Gain on sale of business

Other, net

Changes in operating assets and liabilities,  
net of purchases and sales of business

253,273

87,118

15,756

(12,370)

(28,102)

–

14,306

(34,059)

237,956

92,814

19,264

(20,797)

(20,198)

(44,485)

(40,931)

(34,761)

198,735

76,739

12,490

(10,867)

46,346

–

32,665

(165,130)

Cash provided by operating activities

1,506,041

1,275,000

1,081,371

Investing Activities

Capital expenditures

Business acquisitions, net of cash acquired

Proceeds from sale of businesses

Trademarks acquisition

Software purchases

Other, net

(271,153)

(251,940)

–

–

–

(53,989)

(25,131)

(1,750)

72,519

–

(30,890)

(8,230)

(170,894)

(2,207,065)

–

(58,132)

(20,102)

(3,840)

Cash used by investing activities

(350,273)

(220,291)

(2,460,033)

Financing Activities

Net increase (decrease) in short-term borrowings

Payments on long-term debt

Proceeds from long-term debt

Payments of debt issuance costs and  
hedging settlement costs

Purchase of Common Stock

Cash dividends paid

Proceeds from issuance of Common Stock, net

Tax benefits of stock option exercises

Acquisitions of noncontrolling interests

Other, net

9,032

(404,872)

–

–

(282,024)

(402,136)

48,029

48,140

–

–

(269,010)

(2,776)

–

–

(307,282)

(333,229)

62,770

47,213

–

(201)

Cash provided (used) by financing activities

(983,831)

(802,515)

Effect of Foreign Currency Rate Changes  
on Cash and Equivalents

Net Change in Cash and Equivalents

Cash and Equivalents — Beginning of Year

7,005

4,039

178,942

597,461

256,233

341,228

Cash and Equivalents — End of Period

$

776,403

$

597,461

$

250,824

(2,738)

898,450

(55,536)

(7,420)

(285,722)

134,012

33,153

(52,440)

(338)

912,245

15,406

(451,011)

792,239

341,228

From left to right: 

Standing: 
George Fellows, 
W. Alan McCollough, 
Robert J. Hurst, 
Clarence Otis, Jr.,
Eric C. Wiseman,
Juliana L. Chugg,
Richard T. Carucci,
Juan Ernesto de Bedout,  
Ursula O. Fairbairn

Seated: 
Laura W. Lang, 
Matthew J. Shattock, 
Raymond G. Viault 

BOARD OF DIRECTORS

Eric C. Wiseman 2,3*
Chairman, President  
& Chief Executive Officer
Director since 2006, Age 58

Richard T. Carucci 1,3
President
Yum! Brands, Inc.
Louisville, Kentucky
Director since 2009, Age 56

Juliana L. Chugg 1,2,4
Senior Vice President &
President, Meals Division
General Mills, Inc.
Minneapolis, Minnesota
Director since 2009, Age 46

Juan Ernesto de Bedout 1,2,3
Former Group President
Latin American Operations
Kimberly-Clark Corporation
Roswell, Georgia
Director since 2000, Age 69

Ursula O. Fairbairn 4,5
President & Chief  
Executive Officer
Fairbairn Group LLC
Sarasota, Florida
Director since 1994, Age 71

STOCK INFORMATION

Common Stock
Listed on the New York Stock Exchange — trading symbol VFC.

Shareholders of Record
As of Jan. 31, 2014, there were 3,748 shareholders of record.

Dividend Policy
Quarterly dividends of VF Corporation Common Stock, when  
declared, are paid on or about the 20th day of March, June,  
September and December.

Dividend Direct Deposit
Shareholders may have their dividends deposited into their savings 
or checking account at any bank that is a member of the Automated 
Clearing House system. Questions concerning this service should  
be directed to Computershare Trust Company, N.A.,  
at computershare.com/investor.

George Fellows 1,4
Chief Executive Officer
G. F. Enterprise L.L.C.
Jupiter, Florida
Director since 1997, Age 71

Robert J. Hurst 2,3,4
Managing Director
Crestview Partners LLC
New York, New York
Director since 1994, Age 68

Laura W. Lang 3,5
Managing Member
Narragansett Ventures, LLC
New York, New York
Director since 2011, Age 58

W. Alan McCollough 4,5
Former Chairman of the Board
Circuit City Stores Inc.
Richmond, Virginia
Director since 2000, Age 64

Clarence Otis, Jr. 1,2,4
Chairman & Chief  
Executive Officer
Darden Restaurants, Inc.
Orlando, Florida
Director since 2004, Age 57 

Matthew J. Shattock 3,5
President & Chief  
Executive Officer
Beam Inc.
Deerfield, Illinois
Director since 2013, Age 51

Raymond G. Viault 2,3,5
Former Vice Chairman
General Mills, Inc.
Minneapolis, Minnesota
Director Since 2002, Age 69

Committees of the Board: 1 Audit Committee 2 Executive Committee  
3 Finance Committee  4 Nominating and Governance Committee  
5 Compensation Committee * Ex officio member

Dividend Reinvestment Plan
The Plan is offered to shareholders by Computershare Trust Company, N.A. The Plan 
provides for automatic dividend reinvestment and voluntary cash contributions for the 
purchase of additional shares of VF Corporation Common Stock. Questions concerning 
general Plan information should be directed to the Office of the Vice President, General 
Counsel and Secretary of VF Corporation. 

Quarterly Common Stock Price Information
The following table shows the high and low sales prices on a fiscal quarter basis  
for the years 2011-20131:

Quarterly Common Stock Price

   2013

   2012

   2011

High

Low

High

Low

High

Low

Q1

Q2

Q3

Q4

$ 42.21

$ 35.70

$ 38.13

$ 32.23

$

25.06

$ 20.10

48.77

51.24

62.48

41.13

46.41

47.33

39.04

41.09

42.46

33.11

32.38

36.53

27.89

33.21

35.63

22.90

25.44

28.98

1 Adjusted for 4:1 split, which occurred Dec. 20, 2013.

From left to right: 

Standing: 
Martin S. Schneider,
Stephen F. Dull,
Thomas A. Glaser,
Anita Graham,
Robert K. Shearer,
Steven E. Rendle,
Scott A. Roe,
Laura C. Meagher,
Michael T. Gannaway, 
Scott H. Baxter     

Seated:  
Karl Heinz Salzburger,
Eric C. Wiseman,
Susan L. McDonald,
Franklin L. Terkelsen     

OPERATING COMMITTEE

Eric C. Wiseman 
Chairman, President &  
Chief Executive Officer

Robert K. Shearer
Senior Vice President &  
Chief Financial Officer

Scott H. Baxter 
Vice President & Group 
President — Jeanswear 
Americas, Imagewear  
& South America

Steven E. Rendle 
Vice President & Group 
President — Outdoor & 
Action Sports Americas

Karl Heinz Salzburger 
Vice President & Group 
President — International

Stephen F. Dull 
Vice President  
Strategy & Innovation

Michael T. Gannaway 
Vice President  
VF Direct/Customer Teams

Susan L. McDonald
Vice President  
Human Resources (retired)

Martin S. Schneider
Vice President & Chief 
Information Officer

Thomas A. Glaser 
Vice President &  
President — Supply Chain

Laura C. Meagher
Vice President 
General Counsel & Secretary

Franklin L. Terkelsen
Vice President 
Business Development

Anita Graham 
Vice President 
Human Resources

Scott A. Roe
Vice President 
Controller & Chief  
Accounting Officer

CORPORATE INFORMATION

Corporate Office

VF Contacts

Transfer Agent and Registrar

VF World Headquarters 
105 Corporate Center Blvd. 
Greensboro, NC 27408

Lance Allega 
Vice President  
Investor Relations

Communications concerning shareholder address changes, stock transfers, changes  
of ownership, lost stock certificates, payment of dividends, dividend check replacements, 
duplicate mailings or other account services should be directed to the following:

Telephone: 336.424.6000

Facsimile: 336.424.7696

Mailing Address: 
P.O. Box 21488 
Greensboro, NC 27420

Carole Crosslin 
Director  
Corporate Communications

Letitia Webster 
Senior Director  
Corporate Sustainability

Forward Looking Statements

The VF Corporation 2013 Annual Report contains forward-
looking statements as defined by federal securities laws. 
Important factors that could cause future results to differ 
materially from those projected in the forward-looking 
statements are discussed in VF Corporation’s 2013 Form 10-K.

Mailing Addresses

Shareholder correspondence should be mailed to:
Computershare
P.O. BOX 30170
College Station, TX 77842-3170

Overnight correspondence should be sent to:
Computershare
211 Quality Circle, Suite 210
College Station, TX 77845

Shareholder Website

www.computershare.com/investor

Shareholder Online Inquiries

https://www-us.computershare.com/investor/Contact

VF CORPORATION

105 CORPORATE CENTER BLVD.

GREENSBORO, NC 27408

336.424.6000

FOR ADDITIONAL INFORMATION VISIT:

VFC.COM

The paper used in this report contains 30% post-consumer fiber, and it 
was printed using solvent-free inks and emission-free coatings. The body 
sections were printed in an SGP-certified facility. And the electricity used 
has been offset 100% with Missouri wind energy credits. 
Sustainability matters – please recycle.