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FY2014 Annual Report · Viad
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2014
ANNUAL 
REPORT

DEAR FELLOW SHAREHOLDERS

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revenue 

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FIT3 wall system that provides an 
enhanced, streamlined appearance, 
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on a constant currency basis

At December 31, 2014, our balance sheet remained 
strong with cash and cash equivalents totaling $57.0 
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Our strong balance sheet enabled us to return a total 
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lion investment in our stock through share repurchas-
es during 2014.

Steve Moster

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We are committed to providing best 

in class experiences to our clients, 

customers and guests by offering 

products and services designed to 

meet their current and future needs.

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full-service provider for live events. With the acquisi-
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MAGIC Market Week showcased 
GES’ unique FIT3 wall system, 
created by our in-house design-
ers and engineers. This biannual 
event showcased 5,000 exhibi-
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(cid:258)(cid:425)(cid:286)(cid:374)(cid:282)(cid:286)(cid:286)(cid:400)(cid:856)(cid:3)

 
 
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hospitality assets at both entrances 
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as well as another rare in-holding 
(cid:449)(cid:349)(cid:410)(cid:346)(cid:349)(cid:374)(cid:3)(cid:39)(cid:367)(cid:258)(cid:272)(cid:349)(cid:286)(cid:396)(cid:3)(cid:69)(cid:258)(cid:415)(cid:381)(cid:374)(cid:258)(cid:367)(cid:3)(cid:87)(cid:258)(cid:396)(cid:364)(cid:856)

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(cid:104)(cid:60)(cid:882)(cid:271)(cid:258)(cid:400)(cid:286)(cid:282)(cid:3)(cid:17)(cid:367)(cid:349)(cid:410)(cid:460)(cid:3)(cid:18)(cid:381)(cid:373)(cid:373)(cid:437)(cid:374)(cid:349)(cid:272)(cid:258)(cid:415)(cid:381)(cid:374)(cid:400)(cid:856)(cid:3)

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(cid:286)(cid:258)(cid:396)(cid:367)(cid:455)(cid:3)(cid:449)(cid:349)(cid:374)(cid:400)(cid:3)(cid:349)(cid:374)(cid:3)(cid:272)(cid:396)(cid:381)(cid:400)(cid:400)(cid:882)(cid:400)(cid:286)(cid:367)(cid:367)(cid:349)(cid:374)(cid:336)(cid:856)(cid:3)(cid:116)(cid:286)(cid:3)(cid:400)(cid:437)(cid:272)(cid:272)(cid:286)(cid:400)(cid:400)(cid:296)(cid:437)(cid:367)(cid:367)(cid:455)(cid:3)(cid:286)(cid:454)(cid:393)(cid:258)(cid:374)(cid:282)(cid:286)(cid:282)(cid:3)
(cid:410)(cid:346)(cid:286)(cid:3)(cid:400)(cid:272)(cid:381)(cid:393)(cid:286)(cid:3)(cid:381)(cid:296)(cid:3)(cid:400)(cid:286)(cid:396)(cid:448)(cid:349)(cid:272)(cid:286)(cid:400)(cid:3)(cid:393)(cid:396)(cid:381)(cid:448)(cid:349)(cid:282)(cid:286)(cid:282)(cid:3)(cid:410)(cid:381)(cid:3)(cid:258)(cid:3)(cid:374)(cid:437)(cid:373)(cid:271)(cid:286)(cid:396)(cid:3)(cid:381)(cid:296)(cid:3)(cid:286)(cid:454)(cid:349)(cid:400)(cid:410)-
(cid:349)(cid:374)(cid:336)(cid:3)(cid:272)(cid:367)(cid:349)(cid:286)(cid:374)(cid:410)(cid:400)(cid:853)(cid:3)(cid:349)(cid:374)(cid:272)(cid:367)(cid:437)(cid:282)(cid:349)(cid:374)(cid:336)(cid:3)(cid:410)(cid:346)(cid:286)(cid:3)(cid:258)(cid:282)(cid:282)(cid:349)(cid:415)(cid:381)(cid:374)(cid:3)(cid:381)(cid:296)(cid:3)(cid:396)(cid:286)(cid:336)(cid:349)(cid:400)(cid:410)(cid:396)(cid:258)(cid:415)(cid:381)(cid:374)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)
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(cid:449)(cid:381)(cid:374)(cid:3)(cid:258)(cid:3)(cid:374)(cid:286)(cid:449)(cid:3)(cid:336)(cid:367)(cid:381)(cid:271)(cid:258)(cid:367)(cid:3)(cid:258)(cid:336)(cid:396)(cid:286)(cid:286)(cid:373)(cid:286)(cid:374)(cid:410)(cid:3)(cid:449)(cid:349)(cid:410)(cid:346)(cid:3)(cid:100)(cid:258)(cid:396)(cid:400)(cid:437)(cid:400)(cid:856)(cid:3)

(cid:47)(cid:374)(cid:410)(cid:286)(cid:336)(cid:396)(cid:258)(cid:415)(cid:374)(cid:336)(cid:3) (cid:410)(cid:346)(cid:286)(cid:3) (cid:374)(cid:286)(cid:449)(cid:3) (cid:271)(cid:437)(cid:400)(cid:349)(cid:374)(cid:286)(cid:400)(cid:400)(cid:286)(cid:400)(cid:3) (cid:349)(cid:374)(cid:410)(cid:381)(cid:3) (cid:381)(cid:437)(cid:396)(cid:3) (cid:272)(cid:381)(cid:396)(cid:286)(cid:3) (cid:272)(cid:381)(cid:374)-
(cid:410)(cid:396)(cid:258)(cid:272)(cid:415)(cid:374)(cid:336)(cid:3)(cid:271)(cid:437)(cid:400)(cid:349)(cid:374)(cid:286)(cid:400)(cid:400)(cid:3)(cid:258)(cid:367)(cid:367)(cid:381)(cid:449)(cid:400)(cid:3)(cid:437)(cid:400)(cid:3)(cid:410)(cid:381)(cid:3)(cid:400)(cid:286)(cid:396)(cid:448)(cid:286)(cid:3)(cid:258)(cid:400)(cid:3)(cid:258)(cid:3)(cid:400)(cid:349)(cid:374)(cid:336)(cid:367)(cid:286)(cid:3)(cid:393)(cid:381)(cid:349)(cid:374)(cid:410)(cid:3)
(cid:381)(cid:296)(cid:3)(cid:272)(cid:381)(cid:374)(cid:410)(cid:258)(cid:272)(cid:410)(cid:3)(cid:296)(cid:381)(cid:396)(cid:3)(cid:381)(cid:437)(cid:396)(cid:3)(cid:272)(cid:367)(cid:349)(cid:286)(cid:374)(cid:410)(cid:400)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)(cid:410)(cid:346)(cid:349)(cid:400)(cid:3)(cid:349)(cid:400)(cid:3)(cid:400)(cid:381)(cid:373)(cid:286)(cid:410)(cid:346)(cid:349)(cid:374)(cid:336)(cid:3)(cid:410)(cid:346)(cid:258)(cid:410)(cid:3)
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(cid:400)(cid:286)(cid:410)(cid:3)(cid:437)(cid:400)(cid:3)(cid:258)(cid:393)(cid:258)(cid:396)(cid:410)(cid:3)(cid:296)(cid:396)(cid:381)(cid:373)(cid:3)(cid:410)(cid:346)(cid:286)(cid:3)(cid:272)(cid:381)(cid:373)(cid:393)(cid:286)(cid:415)(cid:415)(cid:381)(cid:374)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)(cid:282)(cid:286)(cid:367)(cid:349)(cid:448)(cid:286)(cid:396)(cid:3)(cid:400)(cid:410)(cid:396)(cid:381)(cid:374)(cid:336)(cid:3)
(cid:302)(cid:374)(cid:258)(cid:374)(cid:272)(cid:349)(cid:258)(cid:367)(cid:3)(cid:396)(cid:286)(cid:410)(cid:437)(cid:396)(cid:374)(cid:400)(cid:3)(cid:296)(cid:381)(cid:396)(cid:3)(cid:381)(cid:437)(cid:396)(cid:3)(cid:400)(cid:346)(cid:258)(cid:396)(cid:286)(cid:346)(cid:381)(cid:367)(cid:282)(cid:286)(cid:396)(cid:400)(cid:856)(cid:3)

(cid:100)(cid:90)(cid:4)(cid:115)(cid:28)(cid:62)(cid:3)(cid:920)(cid:3)(cid:90)(cid:28)(cid:18)(cid:90)(cid:28)(cid:4)(cid:100)(cid:47)(cid:75)(cid:69)(cid:3)(cid:39)(cid:90)(cid:75)(cid:104)(cid:87)(cid:3)(cid:44)(cid:47)(cid:39)(cid:44)(cid:62)(cid:47)(cid:39)(cid:44)(cid:100)(cid:94)(cid:855)

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(cid:396)(cid:286)(cid:400)(cid:437)(cid:367)(cid:410)(cid:400)(cid:3) (cid:349)(cid:374)(cid:3) (cid:1006)(cid:1004)(cid:1005)(cid:1008)(cid:3) (cid:449)(cid:349)(cid:410)(cid:346)(cid:3) (cid:396)(cid:286)(cid:448)(cid:286)(cid:374)(cid:437)(cid:286)(cid:3) (cid:336)(cid:396)(cid:381)(cid:449)(cid:410)(cid:346)(cid:3) (cid:381)(cid:296)(cid:3) (cid:1005)(cid:1005)(cid:856)(cid:1005)(cid:3) (cid:393)(cid:286)(cid:396)-
(cid:272)(cid:286)(cid:374)(cid:410)(cid:853)(cid:3) (cid:258)(cid:3) (cid:1006)(cid:1012)(cid:856)(cid:1013)(cid:3) (cid:393)(cid:286)(cid:396)(cid:272)(cid:286)(cid:374)(cid:410)(cid:3) (cid:349)(cid:374)(cid:272)(cid:396)(cid:286)(cid:258)(cid:400)(cid:286)(cid:3) (cid:349)(cid:374)(cid:3) (cid:400)(cid:286)(cid:336)(cid:373)(cid:286)(cid:374)(cid:410)(cid:3) (cid:381)(cid:393)(cid:286)(cid:396)(cid:258)(cid:415)(cid:374)(cid:336)(cid:3)
(cid:349)(cid:374)(cid:272)(cid:381)(cid:373)(cid:286)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)(cid:258)(cid:3)(cid:1007)(cid:1006)(cid:1004)(cid:3)(cid:271)(cid:258)(cid:400)(cid:349)(cid:400)(cid:3)(cid:393)(cid:381)(cid:349)(cid:374)(cid:410)(cid:3)(cid:349)(cid:373)(cid:393)(cid:396)(cid:381)(cid:448)(cid:286)(cid:373)(cid:286)(cid:374)(cid:410)(cid:3)(cid:349)(cid:374)(cid:3)(cid:381)(cid:393)(cid:286)(cid:396)(cid:258)(cid:410)-
(cid:349)(cid:374)(cid:336)(cid:3)(cid:373)(cid:258)(cid:396)(cid:336)(cid:349)(cid:374)(cid:856)(cid:3)(cid:116)(cid:286)(cid:3)(cid:286)(cid:454)(cid:393)(cid:286)(cid:396)(cid:349)(cid:286)(cid:374)(cid:272)(cid:286)(cid:282)(cid:3)(cid:336)(cid:396)(cid:286)(cid:258)(cid:410)(cid:286)(cid:396)(cid:3)(cid:448)(cid:349)(cid:400)(cid:349)(cid:410)(cid:258)(cid:415)(cid:381)(cid:374)(cid:3)(cid:410)(cid:381)(cid:3)(cid:381)(cid:437)(cid:396)(cid:3)
(cid:258)(cid:425)(cid:396)(cid:258)(cid:272)(cid:415)(cid:381)(cid:374)(cid:400)(cid:853)(cid:3)(cid:349)(cid:374)(cid:272)(cid:396)(cid:286)(cid:258)(cid:400)(cid:286)(cid:282)(cid:3)(cid:90)(cid:286)(cid:448)(cid:87)(cid:4)(cid:90)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)(cid:346)(cid:349)(cid:336)(cid:346)(cid:286)(cid:396)(cid:3)(cid:381)(cid:272)(cid:272)(cid:437)(cid:393)(cid:258)(cid:374)(cid:272)(cid:455)(cid:856)(cid:3)
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(cid:410)(cid:346)(cid:286)(cid:3) (cid:393)(cid:396)(cid:286)(cid:296)(cid:286)(cid:396)(cid:396)(cid:286)(cid:282)(cid:853)(cid:3) (cid:336)(cid:367)(cid:381)(cid:271)(cid:258)(cid:367)(cid:3) (cid:296)(cid:437)(cid:367)(cid:367)(cid:882)(cid:400)(cid:286)(cid:396)(cid:448)(cid:349)(cid:272)(cid:286)(cid:3) (cid:393)(cid:396)(cid:381)(cid:448)(cid:349)(cid:282)(cid:286)(cid:396)(cid:3) (cid:296)(cid:381)(cid:396)(cid:3) (cid:367)(cid:349)(cid:448)(cid:286)(cid:3)
events. 

(cid:116)(cid:286)(cid:3)(cid:396)(cid:286)(cid:373)(cid:258)(cid:349)(cid:374)(cid:3)(cid:296)(cid:381)(cid:272)(cid:437)(cid:400)(cid:286)(cid:282)(cid:3)(cid:381)(cid:374)(cid:3)(cid:282)(cid:396)(cid:349)(cid:448)(cid:349)(cid:374)(cid:336)(cid:3)(cid:286)(cid:312)(cid:272)(cid:349)(cid:286)(cid:374)(cid:272)(cid:349)(cid:286)(cid:400)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)(cid:393)(cid:396)(cid:381)(cid:296)-
(cid:349)(cid:410)(cid:258)(cid:271)(cid:367)(cid:286)(cid:3) (cid:410)(cid:381)(cid:393)(cid:882)(cid:367)(cid:349)(cid:374)(cid:286)(cid:3) (cid:336)(cid:396)(cid:381)(cid:449)(cid:410)(cid:346)(cid:853)(cid:3) (cid:400)(cid:437)(cid:272)(cid:272)(cid:286)(cid:400)(cid:400)(cid:296)(cid:437)(cid:367)(cid:367)(cid:455)(cid:3) (cid:349)(cid:374)(cid:410)(cid:286)(cid:336)(cid:396)(cid:258)(cid:415)(cid:374)(cid:336)(cid:3) (cid:258)(cid:374)(cid:282)(cid:3)
(cid:282)(cid:396)(cid:349)(cid:448)(cid:349)(cid:374)(cid:336)(cid:3)(cid:400)(cid:455)(cid:374)(cid:286)(cid:396)(cid:336)(cid:349)(cid:286)(cid:400)(cid:3)(cid:296)(cid:396)(cid:381)(cid:373)(cid:3)(cid:381)(cid:437)(cid:396)(cid:3)(cid:374)(cid:286)(cid:449)(cid:367)(cid:455)(cid:3)(cid:258)(cid:272)(cid:395)(cid:437)(cid:349)(cid:396)(cid:286)(cid:282)(cid:3)(cid:271)(cid:437)(cid:400)(cid:349)(cid:374)(cid:286)(cid:400)(cid:400)-
(cid:286)(cid:400)(cid:853)(cid:3) (cid:258)(cid:374)(cid:282)(cid:3) (cid:286)(cid:454)(cid:286)(cid:272)(cid:437)(cid:415)(cid:374)(cid:336)(cid:3) (cid:258)(cid:336)(cid:258)(cid:349)(cid:374)(cid:400)(cid:410)(cid:3) (cid:381)(cid:437)(cid:396)(cid:3) (cid:400)(cid:410)(cid:396)(cid:258)(cid:410)(cid:286)(cid:336)(cid:349)(cid:272)(cid:3) (cid:349)(cid:374)(cid:349)(cid:415)(cid:258)(cid:415)(cid:448)(cid:286)(cid:400)(cid:3) (cid:410)(cid:381)(cid:3)
further enhance shareholder value. 

(cid:94)(cid:349)(cid:374)(cid:272)(cid:286)(cid:396)(cid:286)(cid:367)(cid:455)(cid:853)

Steve Moster 
(cid:87)(cid:396)(cid:286)(cid:400)(cid:349)(cid:282)(cid:286)(cid:374)(cid:410)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)(cid:18)(cid:346)(cid:349)(cid:286)(cid:296)(cid:3)(cid:28)(cid:454)(cid:286)(cid:272)(cid:437)(cid:415)(cid:448)(cid:286)(cid:3)(cid:75)(cid:312)(cid:272)(cid:286)(cid:396)

(cid:39)(cid:28)(cid:94)(cid:3)(cid:393)(cid:258)(cid:396)(cid:410)(cid:374)(cid:286)(cid:396)(cid:286)(cid:282)(cid:3)(cid:449)(cid:349)(cid:410)(cid:346)(cid:3)(cid:69)(cid:258)(cid:415)(cid:381)(cid:374)(cid:258)(cid:367)(cid:3)(cid:39)(cid:286)(cid:381)(cid:336)(cid:396)(cid:258)(cid:393)(cid:346)(cid:349)(cid:272)(cid:3)
(cid:410)(cid:381)(cid:3)(cid:272)(cid:396)(cid:286)(cid:258)(cid:410)(cid:286)(cid:3)(cid:258)(cid:3)(cid:437)(cid:374)(cid:349)(cid:395)(cid:437)(cid:286)(cid:3)(cid:346)(cid:258)(cid:374)(cid:282)(cid:400)(cid:882)(cid:381)(cid:374)(cid:3)(cid:286)(cid:282)(cid:437)(cid:272)(cid:258)(cid:415)(cid:381)(cid:374)(cid:258)(cid:367)(cid:3)
(cid:286)(cid:454)(cid:393)(cid:286)(cid:396)(cid:349)(cid:286)(cid:374)(cid:272)(cid:286)(cid:3)(cid:410)(cid:346)(cid:258)(cid:410)(cid:3)(cid:296)(cid:286)(cid:258)(cid:410)(cid:437)(cid:396)(cid:286)(cid:400)(cid:3)(cid:1010)(cid:3)(cid:346)(cid:349)(cid:336)(cid:346)(cid:367)(cid:455)(cid:882)(cid:410)(cid:346)(cid:286)(cid:373)(cid:286)(cid:282)(cid:3)
and immersive environments that allow 
(cid:336)(cid:437)(cid:286)(cid:400)(cid:410)(cid:400)(cid:3)(cid:410)(cid:381)(cid:3)(cid:296)(cid:381)(cid:367)(cid:367)(cid:381)(cid:449)(cid:3)(cid:349)(cid:374)(cid:3)(cid:410)(cid:346)(cid:286)(cid:3)(cid:296)(cid:381)(cid:381)(cid:410)(cid:400)(cid:410)(cid:286)(cid:393)(cid:400)(cid:3)(cid:381)(cid:296)(cid:3)(cid:271)(cid:396)(cid:258)(cid:448)(cid:286)(cid:3)
explorers who have risked their lives to 
discover new places, help protect them 
(cid:296)(cid:381)(cid:396)(cid:3)(cid:296)(cid:437)(cid:410)(cid:437)(cid:396)(cid:286)(cid:3)(cid:336)(cid:286)(cid:374)(cid:286)(cid:396)(cid:258)(cid:415)(cid:381)(cid:374)(cid:400)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)(cid:437)(cid:374)(cid:272)(cid:381)(cid:448)(cid:286)(cid:396)(cid:3)(cid:374)(cid:286)(cid:449)(cid:3)
(cid:396)(cid:286)(cid:258)(cid:367)(cid:373)(cid:400)(cid:3)(cid:381)(cid:296)(cid:3)(cid:400)(cid:272)(cid:349)(cid:286)(cid:374)(cid:415)(cid:302)(cid:272)(cid:3)(cid:349)(cid:374)(cid:395)(cid:437)(cid:349)(cid:396)(cid:455)(cid:856)

 
 
FINANCIAL HIGHLIGHTS

.

6
6
0
0
1
$

.

3
3
5
9
$

.

0
5
6
0
1
$

.

9
9
5
$

.

9
1
4
$

.

2
8
3
$

9
5
1
$

.

.

5
1
1
$

.

9
9
0
$

%
9
8
2

.

%
2
3

.

%
6
0

.

‘12

‘13

‘14

‘12

‘13

‘14

‘12

‘13

‘14

‘12

‘13

‘14

Revenue1 
(in millions)

Segment Operating 
Income1 
(in millions)

Income Before  
Other Items1,2 
(per share)

Debt-to-Capital Ratio3

(cid:1005)(cid:3)(cid:1006)(cid:1004)(cid:1005)(cid:1006)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)(cid:1006)(cid:1004)(cid:1005)(cid:1007)(cid:3)(cid:396)(cid:286)(cid:400)(cid:437)(cid:367)(cid:410)(cid:400)(cid:3)(cid:296)(cid:396)(cid:381)(cid:373)(cid:3)(cid:39)(cid:367)(cid:258)(cid:272)(cid:349)(cid:286)(cid:396)(cid:3)(cid:87)(cid:258)(cid:396)(cid:364)(cid:859)(cid:400)(cid:3)(cid:272)(cid:381)(cid:374)(cid:272)(cid:286)(cid:400)(cid:400)(cid:349)(cid:381)(cid:374)(cid:3)(cid:272)(cid:381)(cid:374)(cid:410)(cid:396)(cid:258)(cid:272)(cid:410)(cid:3)(cid:894)(cid:449)(cid:346)(cid:349)(cid:272)(cid:346)(cid:3)(cid:286)(cid:454)(cid:393)(cid:349)(cid:396)(cid:286)(cid:282)(cid:3)(cid:24)(cid:286)(cid:272)(cid:286)(cid:373)(cid:271)(cid:286)(cid:396)(cid:3)(cid:1007)(cid:1005)(cid:853)(cid:3)(cid:1006)(cid:1004)(cid:1005)(cid:1007)(cid:895)(cid:3)(cid:346)(cid:258)(cid:448)(cid:286)(cid:3)(cid:271)(cid:286)(cid:286)(cid:374)(cid:3)(cid:396)(cid:286)(cid:272)(cid:367)(cid:258)(cid:400)(cid:400)(cid:349)(cid:302)(cid:286)(cid:282)(cid:3)(cid:258)(cid:400)(cid:3)(cid:282)(cid:349)(cid:400)(cid:272)(cid:381)(cid:374)(cid:415)(cid:374)(cid:437)(cid:286)(cid:282)(cid:3)(cid:381)(cid:393)(cid:286)(cid:396)(cid:258)(cid:415)(cid:381)(cid:374)(cid:400)(cid:856)(cid:3) 
(cid:1006)(cid:3)(cid:4)(cid:3)(cid:396)(cid:286)(cid:272)(cid:381)(cid:374)(cid:272)(cid:349)(cid:367)(cid:349)(cid:258)(cid:415)(cid:381)(cid:374)(cid:3)(cid:381)(cid:296)(cid:3)(cid:862)(cid:47)(cid:374)(cid:272)(cid:381)(cid:373)(cid:286)(cid:3)(cid:17)(cid:286)(cid:296)(cid:381)(cid:396)(cid:286)(cid:3)(cid:75)(cid:410)(cid:346)(cid:286)(cid:396)(cid:3)(cid:47)(cid:410)(cid:286)(cid:373)(cid:400)(cid:3)(cid:87)(cid:286)(cid:396)(cid:3)(cid:94)(cid:346)(cid:258)(cid:396)(cid:286)(cid:863)(cid:3)(cid:894)(cid:449)(cid:346)(cid:349)(cid:272)(cid:346)(cid:3)(cid:349)(cid:400)(cid:3)(cid:258)(cid:3)(cid:374)(cid:381)(cid:374)(cid:882)(cid:39)(cid:4)(cid:4)(cid:87)(cid:3)(cid:373)(cid:286)(cid:258)(cid:400)(cid:437)(cid:396)(cid:286)(cid:895)(cid:3)(cid:410)(cid:381)(cid:3)(cid:47)(cid:374)(cid:272)(cid:381)(cid:373)(cid:286)(cid:3)(cid:296)(cid:396)(cid:381)(cid:373)(cid:3)(cid:18)(cid:381)(cid:374)(cid:415)(cid:374)(cid:437)(cid:349)(cid:374)(cid:336)(cid:3)(cid:75)(cid:393)(cid:286)(cid:396)(cid:258)(cid:415)(cid:381)(cid:374)(cid:400)(cid:3)(cid:87)(cid:286)(cid:396)(cid:3)(cid:94)(cid:346)(cid:258)(cid:396)(cid:286)(cid:3)(cid:296)(cid:381)(cid:367)(cid:367)(cid:381)(cid:449)(cid:400)(cid:855)

(cid:47)(cid:374)(cid:272)(cid:381)(cid:373)(cid:286)(cid:3)(cid:17)(cid:286)(cid:296)(cid:381)(cid:396)(cid:286)(cid:3)(cid:75)(cid:410)(cid:346)(cid:286)(cid:396)(cid:3)(cid:47)(cid:410)(cid:286)(cid:373)(cid:400) 
(cid:90)(cid:286)(cid:400)(cid:410)(cid:396)(cid:437)(cid:272)(cid:410)(cid:437)(cid:396)(cid:349)(cid:374)(cid:336)(cid:3)(cid:18)(cid:346)(cid:258)(cid:396)(cid:336)(cid:286)(cid:400) 
(cid:47)(cid:373)(cid:393)(cid:258)(cid:349)(cid:396)(cid:373)(cid:286)(cid:374)(cid:410)(cid:3)(cid:18)(cid:346)(cid:258)(cid:396)(cid:336)(cid:286)(cid:400) 
(cid:100)(cid:258)(cid:454)(cid:3)(cid:68)(cid:258)(cid:425)(cid:286)(cid:396)(cid:400) 
(cid:18)(cid:28)(cid:75)(cid:3)(cid:100)(cid:396)(cid:258)(cid:374)(cid:400)(cid:349)(cid:415)(cid:381)(cid:374)(cid:3)(cid:18)(cid:381)(cid:400)(cid:410)(cid:400) 
(cid:47)(cid:374)(cid:272)(cid:381)(cid:373)(cid:286)(cid:3)(cid:296)(cid:396)(cid:381)(cid:373)(cid:3)(cid:18)(cid:381)(cid:374)(cid:415)(cid:374)(cid:437)(cid:349)(cid:374)(cid:336)(cid:3)(cid:75)(cid:393)(cid:286)(cid:396)(cid:258)(cid:415)(cid:381)(cid:374)(cid:400)

(cid:1006)(cid:1004)(cid:1005)(cid:1006) 
(cid:936)(cid:1004)(cid:856)(cid:1013)(cid:1013) 
(cid:894)(cid:1004)(cid:856)(cid:1005)(cid:1010)(cid:895) 
— 
(cid:894)(cid:1004)(cid:856)(cid:1010)(cid:1010)(cid:895) 
— 
(cid:936)(cid:3)(cid:1004)(cid:856)(cid:1005)(cid:1011) 

(cid:1006)(cid:1004)(cid:1005)(cid:1007) 
(cid:936)(cid:1005)(cid:856)(cid:1005)(cid:1009) 
(cid:894)(cid:1004)(cid:856)(cid:1005)(cid:1007)(cid:895) 
(cid:894)(cid:1004)(cid:856)(cid:1004)(cid:1012)(cid:895) 
(cid:1004)(cid:856)(cid:1004)(cid:1006) 
— 
(cid:936)(cid:1004)(cid:856)(cid:1013)(cid:1010)

(cid:1006)(cid:1004)(cid:1005)(cid:1008) 
(cid:936)(cid:1005)(cid:856)(cid:1009)(cid:1013) 
(cid:894)(cid:1004)(cid:856)(cid:1004)(cid:1009)(cid:895) 
(cid:894)(cid:1004)(cid:856)(cid:1004)(cid:1007)(cid:895) 
(cid:1004)(cid:856)(cid:1009)(cid:1013) 
(cid:894)(cid:1004)(cid:856)(cid:1004)(cid:1012)(cid:895) 
(cid:936)(cid:1006)(cid:856)(cid:1004)(cid:1006)

(cid:1007)(cid:3)(cid:862)(cid:18)(cid:258)(cid:393)(cid:349)(cid:410)(cid:258)(cid:367)(cid:863)(cid:3)(cid:349)(cid:400)(cid:3)(cid:282)(cid:286)(cid:302)(cid:374)(cid:286)(cid:282)(cid:3)(cid:258)(cid:400)(cid:3)(cid:410)(cid:381)(cid:410)(cid:258)(cid:367)(cid:3)(cid:282)(cid:286)(cid:271)(cid:410)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)(cid:272)(cid:258)(cid:393)(cid:349)(cid:410)(cid:258)(cid:367)(cid:3)(cid:367)(cid:286)(cid:258)(cid:400)(cid:286)(cid:3)(cid:381)(cid:271)(cid:367)(cid:349)(cid:336)(cid:258)(cid:415)(cid:381)(cid:374)(cid:400)(cid:3)(cid:393)(cid:367)(cid:437)(cid:400)(cid:3)(cid:410)(cid:381)(cid:410)(cid:258)(cid:367)(cid:3)(cid:400)(cid:410)(cid:381)(cid:272)(cid:364)(cid:346)(cid:381)(cid:367)(cid:282)(cid:286)(cid:396)(cid:400)(cid:859)(cid:3)(cid:286)(cid:395)(cid:437)(cid:349)(cid:410)(cid:455)(cid:856)

VIAD TEAM VALUES

We believe that living 
these values will lead to 
SUCCESS and winning at 
all we do!

INTEGRITY 

TEAM ACHIEVEMENT

(cid:116)(cid:286)(cid:3)(cid:282)(cid:381)(cid:3)(cid:410)(cid:346)(cid:286)(cid:3)(cid:396)(cid:349)(cid:336)(cid:346)(cid:410)(cid:3)(cid:410)(cid:346)(cid:349)(cid:374)(cid:336)(cid:3)(cid:1005)(cid:1004)(cid:1004)(cid:3)
(cid:393)(cid:286)(cid:396)(cid:272)(cid:286)(cid:374)(cid:410)(cid:3)(cid:381)(cid:296)(cid:3)(cid:410)(cid:346)(cid:286)(cid:3)(cid:415)(cid:373)(cid:286)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)(cid:258)(cid:396)(cid:286)(cid:3)
(cid:272)(cid:381)(cid:373)(cid:373)(cid:349)(cid:425)(cid:286)(cid:282)(cid:3)(cid:410)(cid:381)(cid:3)(cid:271)(cid:286)(cid:349)(cid:374)(cid:336)(cid:3)(cid:862)(cid:4)(cid:367)(cid:449)(cid:258)(cid:455)(cid:400)(cid:3)
Honest.”

(cid:116)(cid:286)(cid:3)(cid:258)(cid:396)(cid:286)(cid:3)(cid:272)(cid:381)(cid:373)(cid:373)(cid:349)(cid:425)(cid:286)(cid:282)(cid:3)(cid:410)(cid:381)(cid:3)(cid:449)(cid:349)(cid:374)(cid:374)(cid:349)(cid:374)(cid:336)(cid:3)
(cid:258)(cid:400)(cid:3)(cid:258)(cid:3)(cid:410)(cid:286)(cid:258)(cid:373)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)(cid:410)(cid:381)(cid:3)(cid:282)(cid:286)(cid:367)(cid:349)(cid:448)(cid:286)(cid:396)(cid:349)(cid:374)(cid:336)(cid:3)
(cid:400)(cid:410)(cid:396)(cid:381)(cid:374)(cid:336)(cid:3)(cid:448)(cid:258)(cid:367)(cid:437)(cid:286)(cid:3)(cid:296)(cid:381)(cid:396)(cid:3)(cid:381)(cid:437)(cid:396)(cid:3)(cid:400)(cid:346)(cid:258)(cid:396)(cid:286)(cid:346)(cid:381)(cid:367)(cid:282)-
(cid:286)(cid:396)(cid:400)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)(cid:272)(cid:437)(cid:400)(cid:410)(cid:381)(cid:373)(cid:286)(cid:396)(cid:400)(cid:856)

TRUST & MUTUAL RESPECT 

INNOVATION & LEADERSHIP

ENVIRONMENT 

We earn and sustain the trust 
(cid:381)(cid:296)(cid:3)(cid:381)(cid:410)(cid:346)(cid:286)(cid:396)(cid:400)(cid:3)(cid:410)(cid:346)(cid:396)(cid:381)(cid:437)(cid:336)(cid:346)(cid:3)(cid:396)(cid:286)(cid:400)(cid:393)(cid:286)(cid:272)(cid:410)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)
(cid:258)(cid:272)(cid:272)(cid:381)(cid:437)(cid:374)(cid:410)(cid:258)(cid:271)(cid:349)(cid:367)(cid:349)(cid:410)(cid:455)(cid:856)

(cid:116)(cid:286)(cid:3)(cid:437)(cid:415)(cid:367)(cid:349)(cid:460)(cid:286)(cid:3)(cid:381)(cid:437)(cid:396)(cid:3)(cid:393)(cid:258)(cid:400)(cid:400)(cid:349)(cid:381)(cid:374)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)(cid:272)(cid:396)(cid:286)-
(cid:258)(cid:415)(cid:448)(cid:349)(cid:410)(cid:455)(cid:3)(cid:410)(cid:381)(cid:3)(cid:302)(cid:374)(cid:282)(cid:3)(cid:374)(cid:286)(cid:449)(cid:3)(cid:449)(cid:258)(cid:455)(cid:400)(cid:3)(cid:410)(cid:381)(cid:3)(cid:272)(cid:381)(cid:374)-
(cid:410)(cid:396)(cid:349)(cid:271)(cid:437)(cid:410)(cid:286)(cid:3)(cid:410)(cid:381)(cid:3)(cid:381)(cid:437)(cid:396)(cid:3)(cid:400)(cid:437)(cid:272)(cid:272)(cid:286)(cid:400)(cid:400)(cid:856)(cid:3)(cid:116)(cid:286)(cid:3)(cid:258)(cid:396)(cid:286)(cid:3)
all leaders. Each one of us is an 
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(cid:116)(cid:286)(cid:3)(cid:396)(cid:286)(cid:400)(cid:393)(cid:286)(cid:272)(cid:410)(cid:3)(cid:381)(cid:437)(cid:396)(cid:3)(cid:286)(cid:374)(cid:448)(cid:349)(cid:396)(cid:381)(cid:374)(cid:373)(cid:286)(cid:374)(cid:410)(cid:3)
(cid:258)(cid:374)(cid:282)(cid:3)(cid:272)(cid:381)(cid:374)(cid:400)(cid:272)(cid:349)(cid:286)(cid:374)(cid:415)(cid:381)(cid:437)(cid:400)(cid:367)(cid:455)(cid:3)(cid:437)(cid:400)(cid:286)(cid:3)(cid:381)(cid:437)(cid:396)(cid:3)
natural resources.

 
As filed with the Securities and Exchange Commission on March 12, 2015

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

 (Mark One)

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2014
or

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                      to                     

Commission file number: 001-11015 

Viad Corp
(Exact name of registrant as specified in its charter)

Delaware

State or other jurisdiction of
incorporation or organization

1850 North Central Avenue, Suite 1900
Phoenix, Arizona
(Address of principal executive offices)

36-1169950

(I.R.S. Employer
Identification No.)

85004-4565

(Zip Code)

Registrant’s telephone number, including area code:
(602) 207-1000
Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Common Stock, $1.50 par value

Name of each exchange
on which registered
New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined by Rule 405 of the Securities Act.    Yes  

    No  

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.    Yes  

    No  

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or 
for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  

    No  

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant 
to  Rule  405  of  Regulation  S-T  (§  232.405  of  this  chapter)  during  the  preceding  12  months  (or  for  such  shorter  period  that  the  registrant  was  required  to  submit  and  post  such 
files.)    Yes  

    No  

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in 
definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.   

Indicate by check mark whether registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definition of “large accelerated filer,” 
“accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check One):

Large accelerated filer

Non-accelerated filer

Accelerated filer

Smaller reporting company

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    Yes  

    No  

The aggregate market value of the Common Stock (based on its closing price per share on such date) held by non-affiliates on the last business day of the registrant’s most recently 
completed second fiscal quarter (June 30, 2014) was approximately $477 million.

Registrant had 20,098,781 shares of Common Stock ($1.50 par value) outstanding as of January 31, 2015.

Documents Incorporated by Reference
A portion of the Proxy Statement for the Annual Meeting of Shareholders of Viad Corp, which is scheduled to be held on May 21, 2015, is incorporated by reference into Part III of this 
Annual Report.

 
 
 
 
 
 
 
 
 
  
 
 
  
  
 
INDEX

Part I

Item 1.

Item 1A.

Item 1B.

Item 2.

Item 3.

Item 4.
Other.

Part II

Item 5.

Item 6.

Item 7.

Item 7A.

Item 8.

Item 9.

Item 9A.

Item 9B.

Part III

Item 10.

Item 11.
Item 12.

Item 13.

Item 14.

Part IV

Item 15.

Business.........................................................................................................................

Risk Factors ...................................................................................................................

Unresolved Staff Comments..........................................................................................

Properties.......................................................................................................................

Legal Proceedings .........................................................................................................

Mine Safety Disclosures................................................................................................

Executive Officers of Registrant ...................................................................................

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer 
Purchases of Equity Securities ......................................................................................
Selected Financial Data .................................................................................................

Management’s Discussion and Analysis of Financial Condition and Results of 
Operations......................................................................................................................
Quantitative and Qualitative Disclosures About Market Risk ......................................

Financial Statements and Supplementary Data .............................................................

Changes in and Disagreements With Accountants on Accounting and Financial 
Disclosure ......................................................................................................................
Controls and Procedures................................................................................................

Other Information..........................................................................................................

Directors, Executive Officers and Corporate Governance ............................................

Executive Compensation ...............................................................................................

Security Ownership of Certain Beneficial Owners and Management and Related 
Stockholder Matters.......................................................................................................

Certain Relationships and Related Transactions, and Director Independence ..............

Principal Accounting Fees and Services........................................................................

Exhibits, Financial Statement Schedules.......................................................................

Page

1

9

13

14

14

14

15

16
19

21

42

43

44

44

44

45

45

45

45

45

46

 
 
[THIS PAGE INTENTIONALLY LEFT BLANK]

Item 1. Business. 

PART I

Viad Corp (together with its subsidiaries, “Viad” or the “Company”) derives its revenue from experiential 
services provided primarily within the exhibition and events industry and the travel and recreation industry. Viad 
occupies leading positions as a value-added service provider in many of the markets in which it competes. Viad 
serves clients predominantly in the United States, Canada, the United Kingdom, Germany and the United Arab 
Emirates.

Viad operates two business groups:

Marketing & Events Group. The Marketing & Events Group is a global event marketing company that helps 
clients gain more awareness, more involvement and more value from their trade show programs and other live 
events. The Marketing & Events Group specializes in all aspects of the design, planning and production of face-
to-face  events,  immersive  environments  and  brand-based  experiences  for  clients,  including  show  organizers, 
corporate brand marketers and retail shopping centers. The mission of the Marketing & Events Group is to create 
the world’s most meaningful and memorable experiences for show organizers, brand marketers, event attendees 
and retail shopping centers. Show organizers include for-profit and not-for-profit show owners as well as show 
management companies. Corporate brand marketers include exhibitors and domestic and international corporations 
that want to promote their brands, services and innovations, feature new products and build business relationships. 
Viad’s retail shopping center customers include major developers, owners and management companies of shopping 
malls  and  lifestyle  centers.  In  2014, Viad  derived  approximately  89  percent  of  its  consolidated  revenue  from 
products and services provided by the Marketing & Events Group.  

Travel & Recreation Group. The Travel & Recreation Group is an experiential leisure travel provider serving 
the  needs  of  regional  and  long-haul  visitors  to  iconic  natural  and  cultural  destinations  in  North America. The 
Travel & Recreation Group generates its revenue from tourism products and experiential services, including the 
Glacier  Skywalk  and  other  world-class  attractions,  hotel  operations,  transportation  services  and  package  tour 
operations in and around Western Canada, Glacier National Park in Montana, Denali National Park and Preserve 
in Alaska and Waterton Lakes National Park in Alberta, Canada. In 2014, Viad derived approximately 11 percent 
of its consolidated revenue from services provided by the Travel & Recreation Group.

Viad’s two business groups are supported by the Viad corporate and Shared Services group, which provides 
functional support to Viad’s operating units in the areas of management, finance and accounting, internal auditing, 
information technology, legal, insurance, corporate development, real estate and tax. The group also handles matters 
pertaining to businesses previously discontinued or sold by the Company. 

Recent Business Developments

In  connection  with  the  Company’s  strategic  review  of  opportunities  to  enhance  shareholder  value,  the 
Company paid a special cash dividend of $2.50 per share, or $50.8 million in the aggregate, on November 14, 
2013. On February 14, 2014, the Company paid a second special cash dividend of $1.50 per share, or $30.5 million 
in the aggregate. In April 2014, the Company concluded its strategic review and announced the Company’s go-
forward strategy to maximize returns on investment for Viad shareholders: accelerate the growth of both business 
groups and continue to drive operational efficiencies and margin expansion.  

The growth strategy for the Marketing & Events Group, which is comprised of Global Experience Specialists, 
Inc. and affiliates (“GES”), is to establish GES as the preferred global, full-service provider for live events, with 
further reach to corporate and consumer events, exhibitions, congresses and conferences. The Company expects 
to do this through the acquisition of businesses that compete in industry sectors with higher profit margins, add 
new, value-added services for GES’ customers that complement and enhance its existing businesses and further 
leverage GES’ global capabilities. For the Travel & Recreation Group, the Company continues to execute on its 
Refresh-Build-Buy growth strategy, which is focused on refreshing existing assets to drive both rate and volume 

1

growth,  building  new  assets  and  buying  assets  that  add  scale  to  the  business  and  generate  strong  returns  on 
investment. 

In 2014, the Company completed the following key acquisitions: 

•  West Glacier Properties: On July 1, 2014, the Company acquired the West Glacier Motel & Cabins, the 
Apgar Village Lodge and related land, food and beverage services and retail operations (collectively, the 
“West Glacier Properties”). The West Glacier Properties acquisition complements the Travel & Recreation 
Group’s  existing  assets  and  increases  its  presence  in  the  Glacier  National  Park  area,  reinforcing  the 
Company’s position as the “Gateway to Glacier”

•  Blitz: On September 16, 2014, the Company acquired Blitz Communications Group Limited and affiliates 
(collectively, “Blitz”), a leading audio-visual staging and creative services provider for the live events 
industry in the United Kingdom and continental Europe. The addition of Blitz has allowed the Marketing 
& Events Group to obtain a prominent role in the United Kingdom audio-visual market
onPeak: On October 7, 2014, the Company acquired onPeak LLC and Travel Planners, Inc. By acquiring 
these  companies,  which  provide  event  accommodations  services  to  the  majority  of  the  top  100  U.S. 
events, the Marketing & Events Group became the leading event accommodations service provider in 
the United States

• 

•  N200: On November 24, 2014, the Company acquired N200 Limited and affiliates (collectively, “N200”), 
Europe’s leading event registration and data intelligence services provider for the live events industry. 
The acquisition of N200 affords clients of the Marketing & Events Group yet another value-added service 
within a high-margin industry sector 

In late 2013, the Marketing & Events Group announced the formation of its U.S. in-house audio-visual (“AV”) 
team. In 2014, this team produced organic growth for the Marketing & Events Group, servicing 17 events and 
growing a solid pipeline for 2015 and beyond. AV services naturally complement the Company’s existing suite of 
solutions for live events and enhance the Marketing & Events Group’s ability to provide a more comprehensive 
portfolio of service offerings to its customers. The creation of an in-house AV team enables the Company to service 
a customer throughout an entire event, from creative and technology to content and design. The addition of Blitz 
to the Company’s in-house U.S. services expands the size and geographic reach of the Marketing & Events Group’s 
AV operations and creates a stable and integrated platform for growth.

On May 1, 2014, the Company successfully launched the Glacier Skywalk attraction, a fully accessible, cliff-
edge walkway that leads to a glass-floored observation platform 918 feet (280 meters) above the Sunwapta Valley 
in close proximity to the Company’s Columbia Icefield attraction in Jasper National Park, Alberta, Canada. During 
its first year of operation, the Glacier Skywalk drew nearly 300,000 visitors. 

Reportable Segments

Within  the  two  business  groups,  Viad’s  organizational  structure,  operational  decision-making  authority, 

allocation of resources and internal reporting are aligned into the following reportable business segments:

• 
• 
• 

Marketing & Events U.S. segment;
Marketing & Events International segment; and
Travel & Recreation Group segment.

No reportable segment has a single client comprising more than 6.3 percent of that segment’s revenue, and 
no single client comprises more than 4.2 percent of Viad’s revenue. See “The failure of a large client to renew its 
services contract or the loss of business from convention facilities could adversely impact revenue” under “Item 
1A - Risk Factors” for a discussion of the risks related to Viad’s client relationships which is incorporated herein 
by reference. 

Viad’s reportable business segments are described below.

2

 
Marketing & Events U.S. Segment

During 2014, the Marketing & Events U.S. segment (the “U.S. segment”) provided services to over 1,200 
exhibitions and events and more than 173,000 exhibitors. The U.S. segment has full-service operations in every 
major exhibition market in the United States, including Las Vegas, Nevada; Chicago, Illinois; Orlando, Florida; 
New York, New York and Los Angeles, California. In each of these locations, the U.S. segment is a leading event 
marketing agency that produces exhibitions, events, exhibits and retail environments, and services some of the 
most visible and influential events in its industry. The U.S. segment generates revenue from two lines of business: 
exhibition and event services and exhibits and environments. In 2014, U.S. segment exhibition and event services 
accounted for 50% of Viad’s consolidated revenue, as compared to 47% and 48% in 2013 and 2012, respectively. 
U.S. segment exhibits and environments accounted for 17% of Viad’s consolidated revenue in 2014, as compared 
to 18% and 17% in 2013 and 2012, respectively. 

Within its two lines of business, the U.S. segment offers the following services:

Show Organizer Services. Under agreements with show organizers, the U.S. segment serves as the official 
services contractor of an exhibition, which is also referred to as a “trade show,” “convention” or “show.” As the 
official services contractor, the U.S. segment provides the following services to the show organizer: general event 
management; planning and consultation; concept design; exhibition layout and design; graphics and design; online 
management  tools;  show  traffic  analysis;  marketing  and  strategy;  carpeting  and  flooring;  signage;  decorating 
products and accessories; custom graphics; overhead rigging; booth rigging; AV services; temporary electrical, 
lighting and plumbing services and cleaning. 

Exclusive Services Provided to Exhibitors. As the official services contractor, the U.S. segment is designated 
by  the  show  organizer  as  the  exclusive  provider  of  certain  services  offered  to  exhibitors  participating  in  the 
exhibition. This designation provides exhibitors with a single point of contact to facilitate a timely, safe and efficient 
move-in and move-out of the exhibition and to facilitate an organized, professional during-show experience. The 
exclusive services offered by the U.S. segment to exhibitors include material handling services; overhead rigging; 
AV services; booth rigging; temporary electrical, lighting and plumbing services and cleaning.

Discretionary Services Provided to Exhibitors. In addition to the exclusive services offered to exhibitors, 
the U.S. segment competes with other service providers to sell non-exclusive services to exhibitors, including 
custom  exhibit  design  and  construction;  portable  and  “modular”  exhibits  and  design;  integrated  marketing, 
including pre- and post-event communications; AV and multimedia services; event surveys; return on investment 
analysis; attendee and exhibit booth traffic analysis; staff training; online management tools; logistics and freight-
forwarding; storage and refurbishment of exhibits; booth furnishings, carpeting and signage; in-house installation 
and dismantling and various other show services. The U.S. segment offers those services, combined with complete 
event program management and planning, to corporate brand marketers across all exhibitions and events in which 
they participate. The U.S. segment competes with other service providers to offer those discretionary services to 
exhibitors, regardless of whether or not the U.S. segment is the official services contractor of the exhibition.

Event Accommodations Services to Show Organizers, Exhibitors and Attendees. On October 7, 2014, the 
Company acquired onPeak LLC and Travel Planners, Inc. (collectively, “onPeak”) for a purchase price of $43.0 
million and $33.7 million, respectively, in cash, subject to certain adjustments. onPeak is a leading provider of 
event accommodations services in North America. Event accommodations services effectively augment the U.S. 
segment’s services by offering another important logistical benefit through a single, seamless process. The U.S. 
segment acts as the exclusive distributor of accommodations services for a convention, trade show or other live 
event, and is responsible for researching and recommending local hotels, securing room blocks, marketing reserved 
room blocks to event attendees and exhibitors, managing attendee and exhibitor reservations and addressing any 
accommodations concerns during the show. Event accommodations offers the U.S. segment the unique potential 
to serve multiple live event participants through a single integrated service network. Event attendees and exhibitors 
benefit  from  the  U.S.  segment’s  accommodations  services  by  receiving  convenient  and  affordable  hotel 
accommodations, and show organizers benefit from the U.S. segment’s management of complex hotel booking 
administration before, during and after the event. The U.S. segment also helps drive revenue per available room 

3

(“RevPAR”) for hotels by acting as a direct sales channel to high-value, professional guests. In 2014, onPeak 
offered event accommodations services to the majority of the top 100 U.S. events.

Audio-Visual Services to Organizers and Exhibitors. In late 2013, the Marketing & Events Group announced 
the  formation  of  a  domestic  in-house AV  team,  which  produced  organic  growth  and  positioned  the  team  as  a 
potential source of revenue growth for the U.S. segment in 2015 and beyond. Through its AV team, the U.S. segment 
offers a variety of AV solutions, including digital design and content, media production, content testing, equipment 
rental, staging and creative services. AV services allows customers to use the Company as a single point of contact 
throughout a given event and avoid the increased cost associated with outsourced third-party AV service providers. 
From a market perspective, the creation of the in-house AV team expanded the scale of the U.S. segment’s service 
offerings and reinforced the Company’s position as a leading full-service provider of event services. 

Corporate Events.  In addition to the exclusive and elective services offered in the context of a tradeshow, 
the U.S. segment also offers expertise in corporate event services, which represents a growing market for the 
Marketing & Events Group. Corporate events include user week conferences, value-added reseller conferences, 
sales meetings and new product or service launches. For corporate event customers, the U.S. segment provides an 
array of planning, logistics and production services similar to the services described above and offered in the 
context of a tradeshow. 

Other Marketing Services. The U.S. segment also provides a variety of immersive, entertaining attractions 
and brand-based experiences, sponsored events, mobile marketing and other branded entertainment and face-to-
face  marketing  solutions  for  clients  and  venues,  including  movie  studios,  leading  consumer  brand  marketers, 
shopping malls and museums. In addition, the U.S. segment offers retail clients complete turnkey services, including 
design,  engineering,  graphic  production,  fabrication,  warehousing,  shipping  and  on-site  installation  of  retail 
merchandising units, kiosks and holiday environments. The U.S. segment also provides construction and installation 
services for permanent installations, including museum exhibits, corporate lobbies, visitor centers, showrooms and 
retail interiors.

Competition. The U.S. segment generally competes in the exhibition and events industry on the basis of 
discernible differences, value, quality, price, convenience and service. The primary Viad competitor in the domestic 
official services contractor market is The Freeman Company (a private company); however, the U.S. segment 
encounters substantial competition from a large number of providers. No competitor has significant market share 
in the other categories of offerings of the U.S. segment. All known competitors of the U.S. segment are privately 
held companies which provide limited public information concerning their operations.

Marketing & Events International Segment

The Marketing & Events International segment (the “International segment”) includes all foreign operations 
of the Marketing & Events Group and consists of two operating segments: Canada and EMEA (Europe, Middle 
East and Asia). Like the U.S. segment, the International segment generates its revenue from its exhibition and 
event services and exhibits and environments lines of business. In 2014, International segment exhibition and event 
services accounted for 17% of Viad’s consolidated revenue, as compared to 18% in each of the previous two years. 
International segment exhibits and environments accounted for 7% of Viad’s consolidated revenue in 2014, as 
compared to 6% in each of the previous two years. The International segment also offers services that are similar 
to those provided by the U.S. segment. Those services are delivered by Viad’s wholly-owned subsidiaries, including 
GES Exposition Services (Canada) Limited, Global Experience Specialists (GES) Limited and affiliates, SDD 
Exhibitions Limited and GES GmbH & Co. KG.

During 2014, the International segment provided services to nearly 1,000 exhibitions and events and more 
than 37,000 exhibitors. The International segment has full-service operations at many of the most active and popular 
exhibition and event destinations, including nine Canadian cities, six United Kingdom cities, one German city, 
two cities in the United Arab Emirates and three cities in the Netherlands. In each of those locations, the International 
segment is a leading service provider, servicing some of the most visible and influential events in its industry. Viad 
acquired two companies in 2014 for the International segment that expand the segment’s live event services and 

4

further the Company’s growth strategy to transform the Marketing & Events Group into the preferred global full 
service  provider  to  live  events.  On  September  16,  2014,  the  Company  acquired  Blitz  for  £15.0  million 
(approximately $24.4 million) in cash, subject to certain adjustments. Blitz, located in the United Kingdom, is a 
leading AV staging and creative services provider for the live events industry in the United Kingdom and continental 
Europe.  On November 24, 2014, the Company acquired N200, a premier event registration and data intelligence 
services  provider  for  the  live  events  industry  in  the  United  Kingdom  and  the  Netherlands,  for  €9.7  million 
(approximately $12.1 million) in cash, subject to certain adjustments, plus an earnout payment of up to €1.0  million. 
The amount of the earnout payment is based on N200’s achievement of established financial targets for N200’s 
2015 fiscal year.

Competition. The International segment generally competes on the basis of discernible differences, value, 
quality, price, convenience and service. The International segment is the largest provider of exhibition and event 
services in the countries in which it competes. The International segment encounters competition from a large 
number of providers of similar services. Most of the competitors are privately held companies which provide 
limited public information concerning their operations.

Travel & Recreation Group Segment

Travel and recreation services are provided by Brewster Inc. (“Brewster”), Glacier Park, Inc. (“Glacier Park”) 
and Alaskan Park Properties, Inc. (“Alaska Denali Travel”). Brewster and Alaska Denali Travel are wholly-owned 
subsidiaries of Viad, and Glacier Park is an 80 percent owned subsidiary of Viad.

Brewster

Brewster is a major tourism service operator in Western Canada, delivering tourism products that include 
world-class hospitality services, attractions, inbound package tour operations and corporate and event management 
and transportation services.

Hospitality. Brewster operates three hotels in Alberta: the Mount Royal Hotel and the Banff International 
Hotel, both of which are located in the heart of Banff National Park in downtown Banff, Alberta, Canada, and the 
Glacier View Inn, which is located on the Columbia Icefield between Lake Louise and Jasper. The hotels cater 
principally to leisure travelers.

Attractions. Brewster’s attractions include the Banff Gondola, the Columbia Icefield Glacier Adventure, the 
Glacier Skywalk and the Banff Lake Cruise operations. The Banff Gondola transports visitors to an elevation of 
over 7,000 feet above sea level to the top of Sulphur Mountain in Banff, Alberta, Canada, offering an unobstructed 
view of the Canadian Rockies and overlooking the town of Banff and the Bow Valley. The Columbia Icefield 
Glacier Adventure includes tours of the Athabasca Glacier on the Columbia Icefield, and provides customers with 
an opportunity to experience one of the largest accumulations of ice and snow south of the Arctic Circle. Icefield 
customers ride in an “Ice Explorer,” a unique vehicle specially designed for glacier travel. Brewster also offers 
boat tours, small boat rentals and charter fishing on Lake Minnewanka, which is situated outside of the town of 
Banff in the heart of the Canadian Rockies. In May 2014, Viad launched the Glacier Skywalk, a 1,312-foot guided 
interpretive  walkway  with  a  98-foot  glass-floored  observation  area  overlooking  the  Sunwapta Valley  in  close 
proximity  to  the  Company’s  Columbia  Icefield  attraction  in  Jasper  National  Park, Alberta,  Canada.  Since  its 
opening, the Glacier Skywalk attraction has experienced robust visitor traffic and received several architectural 
and engineering awards for its design.

Package  Tour  Operations  and  Corporate  and  Event  Management.  Brewster’s  inbound  package  tour 
operations  offer  year-round  package  tours  throughout  Canada  and  typically  feature  Brewster’s  attractions, 
transportation services and hotels. In addition to Brewster products, the packages may also include rail, self-drive 
automobiles, ski and winter touring, group and individual tours and other tourism products to provide a fulsome 
experience that may be custom designed at the time of booking. Brewster also offers a full suite of corporate and 
event management services for meetings, conferences, incentive travel, sports and special events. Event-related 

5

service  offerings  include  staffing,  off-site  events,  tours/activities,  team  building,  accommodations,  event 
management, theme development, production and AV services.

Transportation  Operations.  Brewster’s  transportation  operations  include  charter  motorcoach  services, 
sightseeing,  scheduled  services  and  airport  shuttle  service.  Brewster  operates  a  modern  fleet  of  luxury 
motorcoaches, available for groups of any size, for travel throughout the Canadian provinces of Alberta and British 
Columbia. In addition, Brewster provides seasonal half- and full-day sightseeing tours from Calgary, Banff, Lake 
Louise and Jasper, Canada.

Brewster draws its customers from major markets, including Canada, the United States, the United Kingdom, 
Australia/New Zealand and Asia. Brewster markets directly to consumers, as well as through distribution channels 
that include tour operators, tour wholesalers, destination management companies and retail travel agencies and 
organizations.

Brewster generated approximately 87 percent of the Travel & Recreation Group’s 2014 segment operating 

income.

Glacier Park

Glacier  Park  is  a  hotel  owner  and  operator,  with  properties  located  in  and  around  Waterton-Glacier 
International Peace Park, which encompasses Glacier National Park in Montana, one of the most visited national 
parks in the United States, and Waterton Lakes National Park in Alberta, Canada. Glacier Park provides lodging 
accommodations, food and beverage services, retail operations and transportation services in and around Glacier 
and Waterton Lakes National Parks.

The operations of Glacier Park are predominately seasonal, typically running from late May until the end of 
September. During the peak months of July and August, the occupancy level at Glacier Park’s lodges and motor 
inns typically exceeds 95 percent. During the “shoulder” months of June and September, occupancy typically 
exceeds 70 percent.

Individual travelers account for over 80 percent of Glacier Park’s customers, and the balance of its customers 
are tour groups. Demographically, Glacier Park draws over 90 percent of its customers from the United States, 
with approximately 40 percent of the U.S. customers coming from the Northwest and Midwest regions.

Historic  Lodges  and  Hotel  Accommodations.  Glacier  Park  owns  and  operates  seven  properties,  with 
accommodation offerings varying from hikers’ cabins to hotel suites, including St. Mary Lodge, a 115-room, full-
service resort lodge located outside the east entrance to Glacier National Park in St. Mary, Montana; Glacier Park 
Lodge, a historic lodge in East Glacier, Montana; Grouse Mountain Lodge, a full-season lodge offering golf, skiing 
in the winter, hiking in the summer and other seasonal recreational activities, located near Glacier National Park 
in Whitefish, Montana; the Prince of Wales Hotel in Waterton Lakes National Park, Alberta, Canada, which is 
situated on land for which the Company has a 42-year ground lease with the Canadian government running through 
January 31, 2052; the West Glacier Motel & Cabins in West Glacier, Montana, and Motel Lake McDonald and the 
Apgar Village Lodge, which are located inside Glacier National Park. Glacier Park also operates the food and 
beverage services with respect to those properties and the retail shops located near Glacier National Park.

On July 1, 2014, the Company acquired the West Glacier Properties for $16.5 million in cash, with a working 
capital adjustment of $0.3 million and subject to certain other adjustments. The West Glacier Motel & Cabins is 
a 32-room property situated on approximately 200 acres at the west entrance of Glacier National Park, and its full-
service amenities include a restaurant, grocery store, gift shops, a gas station and employee accommodations. The 
Apgar Village Lodge is a 48-room property situated on a 3.8 acre private in-holding inside Glacier National Park 
with overnight accommodations, a gift shop and employee accommodations. 

6

Alaska Denali Travel

Alaska Denali Travel owns and operates two properties: Denali Backcountry Lodge, a property having 42 
guest rooms on six acres inside Denali National Park and Preserve, and Denali Cabins, with 46 guest cabins on 
six acres near the entrance to Denali National Park and Preserve. Alaska Denali Travel provides food and beverage 
services with respect to those properties, and operates day trips to the Denali Backcountry Lodge via the scenic 
park road and a package tours sales and marketing program. Alaska Denali Travel’s operating season runs from 
June until the end of September. 

Competition. The Travel & Recreation Group generally competes on the basis of location, uniqueness of 
facilities, service, quality and price. Competition exists both locally and regionally in the package tour business, 
hotel and restaurant business and charter service business.

Intellectual Property

Viad  and  its  subsidiaries  own  or  have  the  right  to  use  registered  trademarks  and  trademarks  pending 
registration, used in their businesses, including Global Experience Specialists & design®, GES®, GES Servicenter®, 
GES National Servicenter®, GES MarketWorks®, The Art and Science of Engagement®, Trade Show Rigging TSR®, 
TSE Trade Show Electrical & design®, Earth Explorers®, Compass Direct®, ethnoMetrics®, eXPRESSO®, FIT®, 
eco-sense®, and the trademarks in the 2012 Alaska Denali Travel rebranding program, including Alaska Denali 
TravelSM,  Alaska  Denali  Escapes®,  Denali  Backcountry  Adventure®,  Denali  Backcountry  Lodge®  and  Denali 
Cabins®. Viad and its subsidiaries also own or have the right to use many registered trademarks and trademarks 
pending registration outside of the United States, including GES®, ShowTech®, Brewster Travel Canada & design®, 
Brewster  Attractions  Explore  &  design®,  Brewster  Hospitality  Refresh  &  design®,  Glacier  Skywalk®  and 
escape.connect.refresh.explore®. United States trademark registrations are for a term of 10 years and are renewable 
every 10 years as long as the trademarks are used in the regular course of business.

The Company owns patents that it believes provide competitive advantages in the marketplace for its exhibit 
and  exhibition  services.  Its  patented  technology  relating  to  a  modular  structure  having  a  load-bearing  surface 
provides efficiencies and cost savings in the design, manufacture, assembly, take down and maintenance of displays 
and exhibitions. Its patented invention relating to a surface-covering installation tool and method not only reduces 
direct labor costs, but provides improved worker safety. The Company also owns a number of design patents for 
its retail merchandising units. United States utility patents are currently granted for a term of 20 years from the 
date a patent application is filed and United States design patents are currently granted for a term of 14 years from 
the date granted. The Marketing & Events Group has extensive design libraries with copyright protections and 
owns copyright registrations for a number of the designs within its design libraries. Copyright protection for such 
work is 95 years from the date of publication or 120 years from creation, whichever is shorter.

Although Viad believes that certain of its patents, trademarks and copyrights have substantial value, it does 
not believe that the loss of any one of those patents, trademarks or copyrights would have a material adverse effect 
on its financial condition or results of operations, or the financial condition or results of operations of any of its 
reporting segments. 

Government Regulation and Compliance

Compliance with legal requirements and government regulations represents a normal cost of doing business. 
The principal regulations affecting the day-to-day businesses are rules and regulations relating to transportation 
(such as regulations promulgated by the U.S. Department of Transportation and its state counterparts), employees 
(such  as  regulations  implemented  by  the  Occupational  Safety  and  Health Administration,  equal  employment 
opportunity laws, guidelines implemented pursuant to the Americans with Disabilities Act and general federal and 
state employment laws), unionized labor (such as guidelines imposed by the National Labor Relations Act) and 
U.S. and Canadian regulations relating to national parks (such as regulations established by the U.S. Department 
of the Interior and the U.S. National Park Service).

7

Some of Viad’s current and former businesses are subject to U.S. federal and state environmental regulations 
including laws enacted under the Comprehensive Environmental Response, Compensation and Liability Act, or 
its state law counterparts. Compliance with federal, state and local environmental, health and safety provisions, 
including, but not limited to, those regulating the discharge of materials into the environment and other actions 
relating  to  the  environment,  have  not  had,  and  are  not  expected  to  have,  a  material  effect  on  Viad’s  capital 
expenditures, competitive position, financial condition or results of operations. See “Item 1A - Risk Factors - 
Liabilities relating to prior and discontinued operations may adversely affect results of operations” for a discussion 
of the risks related to liabilities arising from the Company’s compliance with federal, state and local environmental 
laws, which is incorporated herein by reference.

Employees

Viad’s businesses had approximately 3,810 employees as of December 31, 2014 as follows:

Marketing & Events Group
Travel & Recreation Group
Viad Corporate and Shared Services Group

Total

Approximate
Number of
Employees

Regular Full-Time
Employees Covered by
Collective Bargaining
Agreements

3,143
529
138
3,810

1,053
98
—
1,151

Viad believes that relations with its employees are satisfactory and that collective-bargaining agreements 
expiring in 2015 will be renegotiated in the ordinary course of business without a material adverse effect on Viad’s 
operations.

Viad is governed by a Board of Directors comprised of eight non-employee directors and one employee 

director, and has an executive management team consisting of six executive officers.

Seasonality

Exhibition and event activity for the U.S. and the International segments varies significantly depending on 
the frequency and timing of shows (some shows are not held each year and some may shift between quarters). The 
Travel & Recreation Group segment experiences peak activity during the summer months and during 2014, 85 
percent of its revenue was earned in the second and third quarters. Viad’s average segment operating income during 
the past three years, as a percentage of the average full year’s segment operating income during the past three 
years, was approximately 23 percent (first quarter), 26 percent (second quarter), 61 percent (third quarter) and 
negative 10 percent (fourth quarter). See “Viad’s businesses are seasonal, which causes results of operations to 
fluctuate  and  makes  results  of  operations  particularly  sensitive  to  adverse  events  during  peak  periods”  and 
“Exhibition rotation impacts overall profitability and makes comparisons between periods difficult” under “Item 1A 
Risk Factors,” which are incorporated herein by reference; also refer to Note 22, Segment Information and Note 
25, Condensed Consolidated Quarterly Results (Unaudited), of Notes to Consolidated Financial Statements.

Financial Information about Restructuring Charges

Information  regarding  restructuring  charges  is  provided  in  Note  19,  Restructuring  Charges,  of  Notes  to 

Consolidated Financial Statements.

Financial Information about Segments

Business  segment  financial  information  is  provided  in  Note  22,  Segment  Information,  of  Notes  to 

Consolidated Financial Statements.

8

Financial Information about Geographic Areas

Geographic area financial information is provided in Note 22, Segment Information, of Notes to Consolidated 

Financial Statements.

Available Information

Viad’s  internet  address  is  www.viad.com. Viad  uses  its  web  site  as  a  routine  channel  for  distribution  of 
Company information, press releases, financial information and corporate governance initiatives. Viad posts filings 
as soon as reasonably practicable after they are electronically filed with, or furnished to, the U.S. Securities and 
Exchange  Commission  (“SEC”),  including  Viad’s  annual,  quarterly  and  current  reports,  proxy  statements, 
amendments to those reports or statements and other information, as well as transactions in Viad securities by 
Viad’s directors and executive officers. All such postings and filings are available on Viad’s web site free of charge. 
In addition, Viad’s web site allows interested persons to sign up to automatically receive e-mail alerts when the 
Company posts news releases and financial information. The SEC’s web site, www.sec.gov, contains reports, proxy 
and information statements and other information regarding issuers that file electronically with the SEC. Such 
information also can be read and copied at the SEC’s public reference section, located in Room 1580, 100 F Street 
N.E., Washington, D.C. 20549. Information regarding the operation of the public reference section can be obtained 
by calling (800) SEC-0330. The content on any web site referred to in this Form 10-K is not incorporated by 
reference in this Form 10-K unless expressly noted.

Viad’s web site, http://viad.investorroom.com/, includes key information about the Company’s corporate 
governance initiatives, including its Corporate Governance Guidelines, charters of the committees of the Board 
of Directors, Code of Ethics and information concerning Viad’s directors and a method to communicate with them. 
Viad will make available in print any of this information upon request to: Corporate Secretary, Viad Corp, 1850 
North Central Avenue, Suite 1900, Phoenix, Arizona 85004-4565.

Item 1A. Risk Factors.

Viad’s operating results are subject to known and unknown risks. As a result, past financial performance and 

historical trends may not be reliable indicators of future performance.

Viad’s future payment of special dividends should not be relied upon as a way to realize any future gains on 

an investment.

The Board of Directors generally declares and pays regular dividends to Viad’s shareholders on a quarterly 
basis and also has paid special dividends, most recently in February 2014. The decision to declare a special dividend 
and the amount, timing and payment of any such dividend are at the sole discretion of the Board. Factors in any 
decision  to  declare  a  dividend  would  include  the  amount  of  funds  legally  available  and  an  evaluation  of  the 
Company’s financial condition, capital requirements, future prospects and other factors deemed relevant by the 
Board. Accordingly, investors should not rely on the future payment of special dividends as a way to realize gains 
on their investment.

Viad’s  businesses  and  operating  results  are  adversely  affected  by  deterioration  in  general  economic 

conditions.

Viad’s businesses are sensitive to fluctuations in general economic conditions and are impacted by increases 
and decreases in the cost of materials and operating supplies. Operating results for the Marketing & Events U.S. 
and International segments depend largely on the number of exhibitions held and on the size of exhibitors’ marketing 
expenditures, which in turn depend partly on the strength of particular industries in which exhibitors operate. The 
number and size of exhibitions generally decrease when the economy weakens.

Further, many exhibitors’ marketing budgets are partly discretionary, and are frequently among the first 
expenditures  reduced  by  exhibitors  when  economic  conditions  deteriorate,  resulting  in  reduced  spending  by 
exhibitors for the Company’s services. Marketing expenditures often are not increased until economic conditions 
9

improve. As a result, during periods of general economic weakness, the operating results for the Marketing & 
Events Group are adversely affected. Similarly, many of the retail shopping mall and lifestyle center clients of the 
Marketing & Events Group may reduce marketing expenditures when economic conditions deteriorate.

Revenues from the Travel & Recreation Group businesses depend largely on the amount of disposable income 
that consumers have available for travel and vacations. This amount decreases during periods of weak general 
economic conditions.

Viad’s results of operations are impacted by changes in foreign currency exchange rates.

Viad conducts foreign operations primarily in Canada, the United Kingdom and, to a lesser extent, in certain 
other countries. The functional currency of Viad’s foreign subsidiaries is their local currency. Accordingly, for 
purposes of consolidation, Viad translates the assets and liabilities of its foreign subsidiaries into U.S. dollars at 
the foreign exchange rates in effect at the balance sheet date. The unrealized gains or losses resulting from the 
translation of those foreign denominated assets and liabilities are included as a component of accumulated other 
comprehensive income in Viad’s consolidated balance sheets. Significant fluctuations in foreign exchange rates 
relative to the U.S. dollar may result in material changes to Viad’s net equity position reported in its consolidated 
balance sheets. Viad has not hedged its equity risk arising from the translation of foreign denominated assets and 
liabilities.

In addition, for purposes of consolidation, the revenue, expenses and gains and losses related to Viad’s foreign 
operations are translated into U.S. dollars at the average foreign exchange rates for the period. As a result, Viad’s 
consolidated results of operations are exposed to fluctuations in foreign exchange rates, even when the functional 
currency amounts have not changed. Accordingly, fluctuations in the exchange rates affect overall profitability 
and  historical  period-to-period  comparisons.  Viad  has  not  hedged  its  net  earnings  exposure  arising  from  the 
translation of its foreign operating results.

During 2014, the Marketing & Events Group derived approximately 26 percent of its revenue and 33 percent 
of  its  segment  operating  income  from  its  International  segment.  The  Travel  &  Recreation  Group  derived 
approximately 75 percent of its 2014 revenue and 90 percent of its 2014 segment operating income from its Canadian 
operations.  For  this  segment,  Canadian  operations  are  largely  dependent  on  foreign  customer  visitation,  and 
accordingly, increases in the value of the Canadian dollar as compared to other currencies could adversely affect 
customer volumes, and, therefore, revenue and segment operating income in the Travel & Recreation Group.

Exhibition rotation impacts overall profitability and makes comparisons between periods difficult.

The business activities of the Marketing & Events Group are largely dependent upon the frequency, timing 
and location of exhibitions and events. Some large exhibitions are not held annually (they may be held once every 
two or three years or longer). Some large exhibitions may be held at a different time of year than when they have 
historically been held. In addition, the same exhibition may be held in different locations in different years, and 
may result in Viad generating lower margins in a given period if the exhibition shifts to a higher-cost city.

As a consequence of those factors, the operating results for those businesses may fluctuate significantly from 

quarter to quarter or from year to year, making periodic comparisons difficult.

Viad’s businesses are adversely affected by disruptions in the travel industry, particularly those adversely 

affecting the hotel and airline industries.

The success of Viad’s businesses depends largely on the ability and willingness of people, whether exhibitors, 
exhibition attendees or others, to travel. Factors adversely affecting the travel industry as a whole, and particularly 
the airline and hotel industries, generally also adversely affect Viad’s businesses and results of operations. Factors 
that could adversely affect the travel industry as a whole include high or rising fuel prices, increased security and 
passport requirements, weather conditions, airline accidents and international political instability and hostilities. 
Unexpected events of this nature, or other events that may have an impact on the availability and pricing of air 
travel and accommodations, could adversely affect Viad’s businesses and results of operations.

10

The failure of a large client to renew its services contract or the loss of business from convention facilities 

could adversely impact revenue.

Although no single client accounted for more than 6.3 percent of the revenue of any of Viad’s reporting segments 
in 2014, the Marketing & Events U.S. and International segments have a relatively small number of large exhibition 
show organizers and large customer accounts. The loss of any of these large clients could adversely affect Viad’s 
results of operations.

In addition, revenue of the Marketing & Events Group may be significantly impacted if certain exhibition 
facilities choose to in-source electrical, plumbing or other services. When the Marketing & Events Group is hired 
as the official services contractor for an exhibition, the show organizer contractually grants an exclusive right to 
perform those electrical and plumbing services, subject in each case to the exhibition facility’s option to in-source 
the services (either by performing the services themselves or by hiring a separate service provider). Many exhibition 
facilities  are  under  financial  pressure  as  a  result  of  conditions  generally  affecting  their  industry,  including  an 
increased supply of exhibition space. As a result, some of those facilities have sought to in-source all or a large 
portion of those services. If a large number of facilities with which the Marketing & Events Group has those 
relationships moves those services in-house, Viad’s revenue and operating results could be adversely affected.

Viad’s key businesses are relationship driven.

The business activities of the Marketing & Events U.S. and International segments are heavily focused on 
client relationships, and, specifically, on the close collaboration and interaction with the client. Those relationships 
require the account team to become attuned to the client’s desires and expectations in order to provide top-quality 
service. Viad has in the past lost, and may in the future lose, important clients (and corresponding revenue) if a 
key member of the account team were to cease employment with the Company and take those customers to a 
competitor.

Completed acquisitions may not perform as anticipated or be integrated as planned.

Viad  has  acquired  businesses  and  intends  to  continue  to  pursue  opportunities  to  acquire  businesses  that 
complement, enhance or expand Viad’s current businesses or offer growth opportunities to Viad. Any acquisition 
can involve a number of risks, including the failure to achieve the financial and strategic goals and other benefits 
from the acquisition; the inability to successfully integrate the acquired business into Viad’s ongoing businesses; 
the inability to retain key personnel or customers of the acquired business; the inability to successfully integrate 
financial reporting and internal control systems; increased debt; new regulatory requirements; the disruption of 
Viad’s ongoing businesses and distraction of senior management and employees of Viad from other opportunities 
and  challenges  due  to  the  integration  of  the  acquired  business;  and  the  potential  existence  of  liabilities  or 
contingencies not disclosed to or known by Viad prior to closing the acquisition or not otherwise provided for 
through the purchase agreement. If Viad makes changes to its business strategy or if external conditions adversely 
affect its business operations, the Company may also be required to record an impairment charge to goodwill or 
intangible assets.

Viad’s businesses are seasonal, which causes results of operations to fluctuate and makes results of operations 

particularly sensitive to adverse events during peak periods.

Exhibition and event activity for the U.S. and International segments varies significantly depending on the 
frequency and timing of shows, as some shows are not held each year and some may shift between quarters. The 
Travel & Recreation Group businesses are generally also seasonal, experiencing peak activity during the second 
and third quarters. Those quarters accounted for 85 percent of the segment’s 2014 revenue. Because of the seasonal 
nature of Viad’s businesses, adverse events or conditions occurring during peak periods could adversely affect the 
operating results of Viad’s businesses.

11

New capital projects may not be commercially successful.

From time to time, in an effort to seize opportunities that complement, enhance and expand its businesses, 
Viad pursues new capital projects. Capital projects are subject to a number of risks, including unanticipated delays 
and cost overruns, failure to achieve established financial and strategic goals and the inability to successfully 
integrate into Viad’s ongoing businesses, as well as additional risks specific to a project. The occurrence of any of 
the  events  described  above  could  prevent  a  new  capital  project  from  performing  in  accordance  with  Viad’s 
commercial expectations and could have a material adverse effect on its businesses and results of operations.

Transportation disruptions and increases in transportation costs could adversely affect Viad’s businesses 

and operating results.

The Marketing & Events U.S. and International segments rely on independent transportation carriers to send 
materials and exhibits to and from exhibitions, warehouse facilities and customer facilities. If they were unable to 
secure the services of those independent transportation carriers at favorable rates, it could have a material adverse 
effect on these businesses and their results of operations. In addition, disruption of transportation services because 
of weather-related problems, strikes, lockouts or other events could adversely affect their ability to supply services 
to customers and could cause the cancellation of exhibitions, which may have a material adverse effect on its 
businesses and operating results. Similarly, disruption of transportation services could adversely affect the ability 
of  the  Marketing &  Events  Group  to  supply  time-sensitive  holiday-themed  exhibits  and  experiences  to  retail 
shopping mall and lifestyle center customers and could cause the cancellation of the exhibits and experiences.

Union-represented labor creates an increased risk of work stoppages and higher labor costs.

A significant portion of Viad’s employees are unionized and Viad’s businesses are party to approximately 
100 collective-bargaining agreements, with approximately one-third requiring renegotiation each year. If the results 
of labor negotiations caused the Company to increase wages or benefits, which increases total labor costs, the 
increased  costs  could  either  be  absorbed  (which  would  adversely  affect  operating  margins)  or  passed  on  to 
customers, which may lead customers to turn to other vendors in response to higher prices. In either event, Viad’s 
businesses and results of operations could be adversely affected.

Moreover, if the Company were unable to reach an agreement with a union during the collective-bargaining 
process, the union may strike or carry out other types of work stoppages. In such a circumstance, Viad might be 
unable to find substitute workers with the necessary skills to perform many of the services, or may incur additional 
costs to do so, which could adversely affect the Company’s businesses and results of operations.

Obligations to fund multi-employer pension plans to which Viad contributes may have an adverse impact on 

operating results.

Viad’s businesses contribute to various multi-employer pension plans based on obligations arising under 
collective-bargaining agreements covering its union-represented employees. Viad’s contributions to those multi-
employer plans in 2014 and 2013 totaled $23.2 million and $20.3 million, respectively. Viad does not directly 
manage those multi-employer plans, which are generally managed by boards of trustees. Based upon the information 
available to Viad from plan administrators, management believes that several of those multi-employer plans are 
underfunded. The Pension Protection Act of 2006 requires pension plans underfunded at certain levels to reduce, 
over defined time periods, the underfunded status. In addition, under current laws, the termination of a plan, or a 
voluntary withdrawal from a plan by Viad, or a shrinking contribution base to a plan as a result of the insolvency 
or withdrawal of other contributing employers to such plan, would require Viad to make payments to such plan 
for its proportionate share of the plan’s unfunded vested liabilities. Viad cannot determine at this time the amount 
of additional funding, if any, it may be required to make to those plans. However, plan contribution increases, if 
any, could have an adverse impact on Viad’s consolidated financial condition, results of operations and cash flows.

12

Viad competes in competitive industries and increased competition could negatively impact operating results.

Viad is engaged in a number of highly competitive industries. Competition in the exhibition and events 
industry and the exhibits and experiential environments industries is driven by price and service quality, among 
other factors. To the extent competitors seek to gain or retain their market presence through aggressive underpricing 
strategies, Viad may be required to lower its prices and rates to avoid loss of related business, thereby adversely 
affecting operating results. In addition, if Viad is unable to anticipate and respond as effectively as competitors to 
changing business conditions, including new technologies and business models, Viad could lose market share to 
its competitors. If Viad were unable to meet the challenges presented by the competitive environment, results of 
operations could be adversely affected.

Liabilities relating to prior and discontinued operations may adversely affect results of operations.

Viad and its predecessors have a corporate history spanning over eight decades and involving approximately 
2,400 previous subsidiaries in diverse businesses, such as the manufacturing of locomotives, buses, industrial 
chemicals, fertilizers, pharmaceuticals, leather, textiles, food and fresh meats. Some of those businesses used raw 
materials that have been, and may continue to be, the subject of litigation. Moreover, some of the raw materials 
used  and  the  waste  produced  by  those  businesses  have  been  and  are  the  subject  of  U.S.  federal  and  state 
environmental  regulations,  including  laws  enacted  under  the  Comprehensive  Environmental  Response, 
Compensation and Liability Act, or its state law counterparts. In addition, Viad may incur other liabilities, resulting 
from indemnification claims involving sold subsidiaries, as well as from past operations of predecessors or their 
subsidiaries. Although the Company believes it has adequate reserves and sufficient insurance coverage to cover 
those future liabilities, results of operations could be materially affected if future events or proceedings contradict 
current assumptions, and reserves or insurance become inadequate.

Terrorist attacks, natural disasters or other catastrophic events may have a negative effect on Viad’s business

The occurrence of catastrophic events ranging from natural disasters (such as hurricanes and floods), health 
epidemics or pandemics, acts of war or terrorism, or the prospect of these events could disrupt Viad’s businesses. 
Such  catastrophic  events  could  impact  the  Marketing  &  Events  Group’s  production  facilities,  preventing  the 
Company from timely completing exhibit fabrication and other projects for customers, and also could cause a 
cancellation of exhibitions and other events held in public venues or a disruption in the services the Company 
provides to its customers at convention centers, exhibition halls, hotels and other public venues. Such catastrophic 
events also could adversely impact the Travel & Recreation Group businesses, which are heavily dependent on 
the ability and willingness of its guests to travel. The guests serviced by the Travel & Recreation Group tend to 
delay or postpone vacations if natural conditions differ from those that typically prevail at competing lodges, resorts 
and attractions during a given season, and catastrophic events could impede the guests’ ability to travel, interrupt 
the Company’s business operations and/or cause damage to the Company’s properties. If the conditions arising 
from such events persist or worsen, Viad could experience continuing or increased adverse effects on its results of 
operations and financial condition.

Improper disclosure of personal data could result in liability and harm the Company’s reputation. 

Viad’s businesses store and process a significant amount of personally identifiable information in connection 
with the services they provide to customers. If the Company’s security controls over personal data, training of 
employees and vendors on data security and other practices and procedures do not prevent the improper disclosure 
of personally identifiable information, the Company’s reputation could be harmed, and the Company could face 
legal exposure to customers and other liabilities under laws that protect personal data, resulting in increased costs 
or loss of revenue. Certain of the Company’s services also enable its customers to store and process personal data. 
Perceptions  that  the  Company’s  services  do  not  adequately  protect  the  privacy  of  personal  information  could 
adversely affect Viad’s businesses and results of operations.

Item 1B. Unresolved Staff Comments.

None.

13

Item 2. Properties.

Viad’s businesses operate service or production facilities and maintain sales and service offices in the United 
States,  Canada,  the  United  Kingdom,  Germany,  the  United Arab  Emirates  and  the  Netherlands. The  principal 
properties  of Viad  are  operated  by  the  Marketing  &  Events  Group,  the Travel  &  Recreation  Group  and Viad 
Corporate and Shared Services as follows:

Marketing & Events U.S. Segment. The Marketing & Events U.S. segment operates 19 offices and 24 multi-
use facilities (manufacturing, sales and design, office, storage and/or warehouse and truck marshaling yards). The 
multi-use facilities vary in size up to approximately 592,100 square feet. Two of the multi-use facilities are owned; 
all other properties are leased.

Marketing  &  Events  International  Segment.  The  Marketing  &  Events  International  segment  operates  12 
offices and 22 multi-use facilities, with three offices and nine multi-use facilities in Canada, four offices and eight 
multi-use facilities in the United Kingdom, one office and two multi-use facilities in Germany, one office and three 
multi-use facilities in the United Arab Emirates and three offices and one multi-use facility in the Netherlands. 
The multi-use facilities vary in size up to approximately 133,600 square feet. All properties are leased.

Travel & Recreation Group Segment. The Travel & Recreation Group segment operates four offices, 20 retail 
stores,  one  bus  terminal, five  garages,  an  icefield attraction, an  observation platform  attraction,  a  gondola lift 
attraction, a boat tour attraction and 12 hotels/lodges (including ancillary food service and recreational facilities). 
All of the facilities are in the United States or Canada. The bus terminal, all of the hotels/lodges, one office, four 
garages, the icefield attraction, the gondola lift attraction, the observation platform attraction and the boat tour 
attraction are owned. One garage and three offices are leased, and three hotels/lodges, an office and all of the 
garages  and  attractions  are  situated  on  land  subject  to  multiple  long-term  ground  leases  with  the  Canadian 
government. 

Viad Headquarters. The Company’s headquarters are leased and approximate 24,700 square feet, and are 

located at 1850 North Central Avenue, Suite 1900 in Phoenix, Arizona 85004-4565.

Management  believes  that  the  Company’s  facilities  in  the  aggregate  are  adequate  and  suitable  for  their 

purposes and that capacity is sufficient for current needs.

Item 3. Legal Proceedings.

Viad and certain subsidiaries are plaintiffs or defendants to various actions, proceedings and pending claims, 
some of which involve, or may involve, compensatory, punitive or other damages. Litigation is subject to many 
uncertainties and it is possible that some of the legal actions, proceedings or claims could be decided against Viad. 
Although the amount of liability as of December 31, 2014 with respect to certain of these matters is not ascertainable, 
Viad believes that any resulting liability, after taking into consideration amounts already provided for and insurance 
coverage, will not have a material effect on Viad’s business, financial condition or results of operations.

Viad is subject to various U.S. federal, state and foreign laws and regulations governing the prevention of 
pollution and the protection of the environment in the jurisdictions in which Viad has or had operations. If the 
Company has failed to comply with these environmental laws and regulations, civil and criminal penalties could 
be imposed and Viad could become subject to regulatory enforcement actions in the form of injunctions and cease 
and desist orders. As is the case with many companies, Viad also faces exposure for actual or potential claims and 
lawsuits  involving  environmental  matters  relating  to  its  past  operations.  Although  it  is  a  party  to  certain 
environmental disputes, Viad believes that any resulting liabilities, after taking into consideration amounts already 
provided for and insurance coverage, will not have a material effect on the Company’s financial condition or results 
of operations. Refer to “Business - Government Regulation and Compliance” in Item 1; also refer to Note 21, 
Litigation, Claims, Contingencies and Other of Notes to Consolidated Financial Statements.

Item 4. Mine Safety Disclosures.

None.

14

Other. Executive Officers of the Registrant.

The names, ages and positions of Viad’s executive officers as of the filing of this Annual Report are listed 

below:

Name
Steven W. Moster

Deborah J. DePaoli

Ellen M. Ingersoll

Thomas M.
Kuczynski

Kelly A. Smith

Leslie S. Striedel

Age Business Experience During the Past Five Years and Other Information
45

President and Chief Executive Officer of Viad since December 2014; Group President 
of the Marketing & Events Group since May 2011; President of GES, a wholly-owned 
subsidiary of Viad, since November 1, 2010; prior thereto, independent consultant 
providing marketing and sales consultation services to 3 Day Blinds Corporation, a 
manufacturer and retailer of custom window coverings, from April 2010 to August 
2010; prior thereto, Executive Vice President-Chief Sales & Marketing Officer of 
GES from January 2008 to February 2010; prior thereto, Executive Vice President-
Products and Services of GES from January 2005 to February 2010; prior thereto 
Vice President-Products & Services Business of GES from January 2004 to January 
2005; and prior thereto, Engagement Manager, Management Strategy Consulting for 
McKinsey & Company, a multinational management consulting firm, from August 
2000 to January 2004.

50 General  Counsel  and  Secretary  since  May  2011;  prior  thereto,  Deputy  General 
Counsel and Assistant Secretary since 2009; prior thereto, Assistant General Counsel 
and Assistant Secretary since 2004; prior thereto, held other attorney positions since 
joining Viad in 2000; prior thereto, Vice President and General Counsel, Outings on 
the  Links,  Inc.  since  1996;  and  prior  thereto,  Senior Associate and  various  legal 
positions with Gallagher & Kennedy, P.A. since 1991.

50 Chief Financial Officer since July 2002; prior thereto, Vice President-Controller or 
similar position since January 2002; prior thereto, Controller of CashX, Inc., a service 
provider of stored value internet cards, from June 2001 through October 2001; prior 
thereto,  Operations  Finance  Director  of  LeapSource,  Inc.,  a  provider  of  business 
process  outsourcing,  since  January  2000;  and  prior  thereto,  Vice  President  and 
Controller of Franchise Finance Corporation of America since May 1992.

50 Chief Corporate Development & Strategy Officer since March 2008; prior thereto, 
Senior Vice President, Corporate Development & Planning of The Nielsen Company, 
a  media  and  marketing  information  company,  since August  2006;  prior  thereto, 
Managing  Director  of  The  Pareto  Group,  a  provider  of  strategic  and  investment 
advisory services, since January 2004; and prior thereto, Vice President of Penton 
Media, Inc., a business media firm producing magazines, trade shows, conferences 
and electronic media, from January 1999 to October 2003.

51 Chief  Marketing  &  Commercial  Officer  since  October  2014;  prior  thereto,  Chief 
Marketing  Officer  of  The  Pampered  Chef,  a  provider  of  high  quality  cookware 
through a distributor network of independent consultants, from 2012 to 2014; prior 
thereto,  Senior Vice  President,  Corporate  Marketing  of  NAVTEQ  Corporation,  a 
provider of geographic information systems data and electronic navigable maps, from 
2008 to 2012; prior thereto, VP, Global Marketing & Communications of NAVTEQ 
Corporation  from  2003  to  2007;  prior  thereto,  VP,  North America  Marketing  & 
Communications of NAVTEQ Corporation from 2001 to 2003; and prior thereto, 
various marketing positions at Leo Burnett and DMB&B, multinational advertising 
agencies servicing blue-chip clients. 

52 Chief Accounting Officer since April 2014; prior thereto, Vice President of Finance 
from  March  2014  to  April  2014;  prior  thereto,  Vice  President  of  Finance  and 
Administration or similar positions with Colt Defense LLC, a designer, developer 
and manufacturer of firearms for military, personal defense and recreational purposes, 
from 2010 to 2013; prior thereto, Vice President of Finance, Director of Financial 
Reporting and Compliance and Corporate Controller of White Electronics Designs 
Corp. (now a subsidiary of Microsemi Corporation), a $100 million public company 
manufacturing circuits and semiconductors, from 2004 to 2010; and prior thereto, 
Corporate Controller of MD Helicopters, an international helicopter manufacturer, 
Corporate Controller of Fluke Networks (formerly Microtest, Inc.), a publicly-traded 
manufacturing and technology company, and Senior Tax Manager of KPMG LLP.

The term of office of the executive officers is until the next annual organization meeting of the Board of 

Directors of Viad, which is scheduled for May 21, 2015.

15

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities.

The principal market on which Viad’s common stock is traded is the New York Stock Exchange. The common 
stock is also admitted for trading on the Chicago and National Exchanges. The following tables summarize the 
high and low market prices as reported on the NYSE Euronext Composite Tape and the cash dividends declared 
for the two years ended December 31:

SALES PRICE RANGE OF COMMON STOCK

2014

2013

High

Low

High

Low

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

January
February
May
August
October
December
Total

$
$
$
$

28.62
25.52
23.27
27.41

$
$
$
$

23.27
21.95
20.22
19.92

$
$
$
$

28.59
27.71
28.46
28.97

DIVIDENDS DECLARED ON COMMON STOCK

2014

1.50
0.10
0.10
0.10
—
0.10
1.90

$

$

$
$
$
$

$

$

25.26
23.49
21.89
23.91

2013

—
0.10
0.10
0.10
2.50
0.10
2.90

Quarterly dividends were paid on Viad’s common stock on the first business day of January, April, July and 
October. In addition on January 24, 2014 and October 25, 2013, Viad announced that its Board of Directors declared 
special cash dividends of $1.50 and $2.50 per share, respectively, to shareholders of record at the close of business 
on February 7, 2014 and November 7, 2013, respectively. Effective December 2014, the Company entered into an 
Amended and Restated Credit Agreement (the “Credit Agreement”). The terms of the Credit Agreement allow 
Viad to pay dividends or purchase the Company’s common stock up to $20 million in the aggregate in any calendar 
year, with additional dividends, share  repurchases or distributions of stock permitted if the Company’s leverage 
ratio is less than or equal to 2.00 to 1.00, and the Liquidity Amount (defined as cash in the U.S. and Canada plus 
available revolver borrowings on a pro forma basis) is not less than $100 million, and no default or unmatured 
default, as defined in the Credit Agreement, exists. For additional information, refer to Note 11, Debt, of Notes to 
Consolidated Financial Statements. 

As of January 31, 2015, there were a total of 7,114 shareholders of record of Viad’s common stock, including 

486 shareholders that had not converted their shares following a stock split effective on July 1, 2004.

For  information  regarding  security  ownership  of  certain  beneficial  owners  and  management  and  related 
shareholder matters, refer to Part III, “Item 12, Security Ownership of Certain Beneficial Owners and Management 
and Related Stockholder Matters” in this Annual Report.

16

 
 
SHAREHOLDER RETURN PERFORMANCE GRAPH

Set forth below is a line graph comparing, for the five-year period ended December 31, 2014, the yearly 
percentage change in the cumulative total shareholder return on Viad’s common stock to the cumulative total return 
of the Standard & Poor’s SmallCap 600 Media Index, Standard & Poor’s SmallCap 600 Commercial Services & 
Supplies Index, Standard & Poor’s SmallCap 600 Index, Russell 2000 Index and Standard & Poor’s 500 Index.

The graph below assumes $100 was invested on December 31, 2009 in Viad’s common stock, Standard & 
Poor’s SmallCap 600 Media Index, Standard & Poor’s SmallCap 600 Commercial Services & Supplies Index, 
Standard & Poor’s SmallCap 600 Index, Russell 2000 Index and Standard & Poor’s 500 Index with reinvestment 
of all dividends.

Comparison of Five-Year Cumulative Total Return

e
u
l
a
V
x
e
d
n
I

280

240

200

160

120

80

40

0

2009

2010

2011

2012

2013

2014

Period Ending

Viad Corp

Russell 2000

S&P 500

S&P SmallCap 600

S&P 600 Comm. Services & Supplies

S&P 600 Media Index

Viad Corp

S&P 500

Russell 2000

Year Ended December 31,

2009

2010

2011

2012

2013

2014

$ 100.00

$ 124.44

$

86.08

$ 135.55

$ 154.76

$ 160.53

$ 100.00

$ 115.06

$ 117.49

$ 136.27

$ 180.40

$ 205.05

$ 100.00

$ 126.81

$ 121.51

$ 141.40

$ 196.29

$ 205.93

S&P SmallCap 600
$ 100.00
S&P 600 Comm. Services & Supplies $ 100.00
S&P 600 Media Index
$ 100.00

$ 126.29

$ 127.57

$ 148.36

$ 209.65

$ 221.68

$ 116.75

$ 102.09

$ 133.50

$ 191.45

$ 190.14

$ 147.21

$ 113.73

$ 129.33

$ 210.35

$ 246.76

17

 
 
 
Set forth below is a table showing the total number of shares of Viad’s common stock that were repurchased 
during the fourth quarter of 2014 by Viad either on the open market as part of a repurchase program or from 
employees, former employees and non-employee directors surrendering previously owned Viad common stock 
(outstanding shares) to pay the taxes in connection with the vesting of restricted stock awards.

ISSUER PURCHASES OF EQUITY SECURITIES

Total Number of 
Shares Purchased as 
Part of publicly
Announced Plans or 
Programs

Maximum Number (or
Approximate Dollar
Value) of Shares that
May Yet Be Purchased
Under the Plans or 

Average Price Paid
Per Share ($)

Total Number of
Shares Purchased (#)
1,543
25,518
27,061

Period
November 2014
582,002
December 2014
582,002
Total
582,002
 (1) Viad has announced the authorization of its Board of Directors to repurchase shares of the Company’s common 
stock from time to time at prevailing market prices. No shares were repurchased on the open market during 2013. 
As of December 31, 2014, 582,002 shares remained available for repurchase. The authorization of the Board of 
Directors does not have an expiration date. Subsequent to December 31, 2014, the Company repurchased141,462 
shares on the open market at a cost of approximately $3.8 million. Refer to Note 26, Subsequent Event, of Notes 
to Consolidated Financial Statements. 

24.61
25.34
25.30

—
—
—

Programs

(1)

  Effective December 2014, the Company entered into an Amended and Restated Credit Agreement (the “Credit 
Agreement”). The terms of the Credit Agreement allow Viad to pay dividends or purchase the Company’s common 
stock up to $20 million in the aggregate in any calendar year, with additional dividends, share repurchases or 
distributions of stock permitted if the Company’s leverage ratio is less than or equal to 2.00 to 1.00, and the 
Liquidity Amount (defined as cash in the U.S. and Canada plus available revolver borrowings on a pro forma 
basis) is not less than $100 million, and no default or unmatured default, as defined in the Credit Agreement, 
exists. For additional information, refer to Note 11, Debt, of Notes to Consolidated Financial Statements. 

18

Item 6. Selected Financial Data. 

VIAD CORP
SELECTED FINANCIAL AND OTHER DATA

(in thousands, except for per share data)
Statement of Operations Data(1)
Revenues(2):

Year Ended December 31,

2014

2013

2012

2011

2010

Exhibition and event services

$

772,770

$

685,350

$

726,429

$

670,054

$

590,444

Exhibits and environments
Travel and recreation services(3),(4)

Total revenues
Income (loss) from continuing operations(5)
Income from discontinued operations(6)

Net income

Net income attributable to noncontrolling interest

Net income (loss) attributable to Viad

Diluted Income (Loss) per Common Share

Income (loss) from continuing operations attributable 
to Viad common stockholders(5)

Income from discontinued operations attributable to 
Viad common stockholders(6)

$

$

$

$

Net income attributable to Viad common stockholders

$

Weighted-average outstanding and potentially dilutive
common shares

Basic Income (Loss) per Common Share

Income (loss) from continuing operations attributable 
to Viad common stockholders(5)

Income from discontinued operations attributable to 
Viad common stockholders(6)

Net income attributable to Viad common stockholders

Weighted-average outstanding common shares

Dividends declared per common share
Balance Sheet Data at Year-End

Total assets

Total debt and capital lease obligations

Total stockholders’ equity

Noncontrolling interest

Other Data

171,698

120,519

1,064,987

41,178

14,389

55,567

(3,213)

$

$

$

$

159,554

108,443

953,347

19,320

2,366

21,686

(131)

175,611

104,604

1,006,644

3,553

3,030

6,583

(686)

$

$

$

$

170,496

87,219

927,769

7,544

2,199

9,743

(533)

52,354

$

21,555

$

5,897

$

9,210

$

166,040

70,014

826,498

(1,637)

2,716

1,079

(636)

443

2.02

$

0.96

$

0.17

$

0.36

$

(0.09)

0.57

2.59

$

0.10

1.06

$

0.12

0.29

$

0.09

0.45

$

0.11

0.02

20,133

20,265

20,005

20,055

20,277

$

$

$

$

2.02

$

0.96

$

0.17

$

0.36

$

(0.09)

$

$

$

0.57

2.59

19,804

1.90

714,943

141,020

347,702

12,315

$

$

$

0.10

1.06

19,850

2.90

561,932

11,668

356,543

9,102

$

$

$

0.12

0.29

19,701

0.28

650,577

2,226

397,032

8,971

$

$

$

0.09

0.45

19,719

0.16

617,828

3,239

386,179

8,285

0.11

0.02

19,955

0.16

616,503

9,077

386,711

7,752

Adjusted EBITDA(7)

28,372
(1) 2013 and prior years have been adjusted for discontinued operations associated with the expiration of the Glacier 

53,971

40,527

73,954

59,157

$

$

$

$

$

Park concession contract on December 31, 2013. 

(2) 2014  amounts  include  an  aggregate  $21.2  million  in  revenue  from  the  following  acquisitions  that  occurred 
throughout 2014: West Glacier Properties, Blitz, onPeak and N200. Refer to Note 3, Acquisition of Businesses, 
of Notes to Consolidated Financial Statements. 

(3) 2012 amounts include $5.2 million in revenue from the Banff International Hotel which was acquired in March 

2012.

(4) 2011 amounts include an aggregate $9.7 million in revenue from Grouse Mountain Lodge, St. Mary Lodge, 

Denali Backcountry Lodge and Denali Cabins which were acquired in 2011. 

19

 
(5) Income from continuing operations includes the following items:

• 

•  Restructuring charges, net of tax, of $1.0 million, $2.6 million, $3.3 million, $2.5 million and $2.6 million 
in 2014, 2013, 2012, 2011, and 2010, respectively. Refer to Note 19, Restructuring Charges, of Notes to 
Consolidated Financial Statements.
Impairment charges, net of tax, of $0.5 million, $1.6 million and $0.3 million in 2014, 2013, and 2010, 
respectively. Refer to Note 6, Property and Equipment and Note 8, Goodwill and Other Intangible Assets, 
of Notes to Consolidated Financial Statements.
Income tax expense in 2014 included a release of $11.7 million of the valuation allowance related to our 
foreign tax credit and state NOL carryforwards. Refer to Note 17, Income Taxes, of Notes to Consolidated 
Financial Statements.
Income  tax  expense  in  2012  included  a  $13.4  million  valuation  allowance  for  certain  deferred  assets 
associated with foreign tax credit carryforwards. Refer to Note 17, Income Taxes, of Notes to Consolidated 
Financial Statements.

• 

• 

(6) The amounts primarily relate to the gain on the possessory interest and personal property proceeds from the 
expiration of the Glacier Park concession contract in 2014, the sale of land in 2013 and 2012 associated with 
previously sold operations and the operations related to the Glacier Park concession contract and obligations 
associated with previously sold operations for 2010-2013. Refer to Note 24, Discontinued Operations, of Notes 
to Consolidated Financial Statements.

(7) See Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” for a 

discussion of “Non-GAAP Measure.”

20

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

The following discussion should be read in conjunction with Viad Corp’s consolidated financial statements 
and related notes. This discussion contains forward-looking statements that involve risks and uncertainties. Viad 
Corp’s actual results could differ materially from those anticipated due to various factors discussed under “Risk 
Factors,” “Forward-Looking Statements” and elsewhere in this Annual Report.

Overview

Viad Corp (“Viad” or the “Company”) operates in three reportable business segments: Marketing & Events 

U.S., Marketing & Events International and Travel & Recreation Group.

The Marketing & Events Group, comprised of Global Experience Specialists, Inc. and affiliates (“GES”),  
is a global event marketing company that helps clients gain more awareness, more involvement and more value 
from their trade show programs and other live events. The Marketing & Events Group specializes in all aspects of 
the design, planning and production of face-to-face events, immersive environments and brand-based experiences 
for clients, including show organizers, corporate brand marketers and retail shopping centers. The mission of the 
Marketing &  Events  Group  is  to  create  the  world’s  most  meaningful  and  memorable  experiences  for  show 
organizers, brand marketers, event attendees and retail shopping centers. Show organizers include for-profit and 
not-for-profit show owners as well as show management companies. Corporate brand marketers include exhibitors 
and domestic and international corporations that want to promote their brands, services and innovations, feature 
new products and build business relationships. Viad’s retail shopping center customers include major developers, 
owners and management companies of shopping malls and leisure centers.

On  September  16,  2014,  the  Company  acquired  Blitz  Communications  Group  Limited  and  affiliates 
(collectively, “Blitz”), which has offices in the United Kingdom and is a leading audio-visual staging and creative 
services provider for the live events industry in the United Kingdom and continental Europe. The purchase price 
was £15.0 million (approximately $24.4 million) in cash, subject to certain adjustments.

On October 7, 2014, the Company acquired onPeak LLC and Travel Planners, Inc. (collectively, “onPeak”) 
for a purchase price of $43.0 million and $33.7 million, respectively, in cash, subject to certain adjustments. Both 
acquired companies provide event accommodations services in North America to the live events industry. 

On November 24, 2014, the Company acquired N200 Limited and affiliates (collectively, “N200”) for €9.7 

million  (approximately  $12.1  million)  in  cash,  subject  to  certain  adjustments,  plus  an  earnout  payment  (the 
“Earnout”) of up to €1.0  million. The amount of the Earnout is based on N200’s achievement of established financial 
targets for fiscal 2015 (ending June 30). N200, which has offices in the United Kingdom and the Netherlands, is 
a leading event registration and data intelligence services provider for the live events industry in the United Kingdom 
and the Netherlands. 

The Travel & Recreation Group is an experiential leisure travel provider serving the needs of regional and 
long-haul visitors to iconic natural and cultural destinations in North America. The Travel & Recreation Group 
segment consists of Brewster Inc. (“Brewster”), Glacier Park, Inc. (“Glacier Park”) and Alaskan Park Properties, 
Inc.  (“Alaska  Denali  Travel”).  Brewster  provides  tourism  products  and  experiential  services  in  the  Canadian 
Rockies  in Alberta  and  in  other  parts  of  Western  Canada.  Brewster’s  operations  include  the  Banff  Gondola, 
Columbia  Icefield  Glacier Adventure,  Glacier  Skywalk  (opened  May  2014),  Banff  Lake  Cruise,  motorcoach 
services, charter and sightseeing services, inbound package tour operations and hotel operations. 

During 2014, Glacier Park owned and operated seven properties, with accommodation offerings varying 
from hikers’ cabins to hotel suites, including St. Mary Lodge, a 115-room, full-service resort lodge located outside 
the east entrance to Glacier National Park in St. Mary, Montana; Glacier Park Lodge, a historic lodge in East 
Glacier, Montana; Grouse Mountain Lodge, a full-season lodge offering golf, skiing in the winter, hiking in the 
summer and other seasonal recreational activities, located near Glacier National Park in Whitefish, Montana; the 
Prince of Wales Hotel in Waterton Lakes National Park, Alberta, Canada, which is situated on land for which the 
Company has a 42-year ground lease with the Canadian government running through January 31, 2052; the West 

21

Glacier Motel & Cabins in West Glacier, Montana, and Motel Lake McDonald and the Apgar Village Lodge, which 
are located inside Glacier National Park. Glacier Park also operates the food and beverage services with respect 
to those properties and the retail shops located near Glacier National Park. With regard to Glacier Park’s concession 
operations within Glacier National Park, refer to Note 24, Discontinued Operations, of Notes to Consolidated 
Financial Statements. 

On July 1, 2014, the Company acquired the West Glacier Motel & Cabins, the Apgar Village Lodge and 
related land, food and beverage services and retail operations (collectively, the “West Glacier Properties”). The 
West Glacier Motel & Cabins is a 32-room property situated on approximately 200 acres at the west entrance of 
Glacier National Park, and its full-service amenities include a restaurant, grocery store, gift shops, a gas station 
and employee accommodations. The Apgar Village Lodge is a 48-room property situated on a 3.8 acre private in-
holding inside Glacier National Park with overnight accommodations, a gift shop and employee accommodations. 
The purchase price was $16.5 million in cash with a working capital adjustment of $0.3 million, subject to certain 
adjustments.  For  additional  information,  refer  to Note  3, Acquisition  of  Businesses,  of  Notes  to  Consolidated 
Financial Statements.

Alaska Denali Travel operates the Denali Backcountry Lodge and Denali Cabins. In addition to lodging, 
Alaska Denali Travel also provides food and beverage operations and package tour and transportation services in 
and around Denali National Park and Preserve.

Financial Highlights

The following 2014 financial highlights are presented in accordance with accounting principles generally 

accepted in the United States of America (“GAAP”):

Viad Corp (Consolidated)

• 
• 
• 
• 

• 

• 
• 

Total revenues of $1.1 billion, an increase of 11.7 percent from 2013 revenues
Net income attributable to Viad of $52.4 million, as compared to $21.6 million in 2013
Diluted income per share of $2.59, as compared to $1.06 in 2013 
Restructuring charges totaling $1.6 million primarily related to the elimination of certain positions 
in the Marketing & Events Group, partially offset by recoveries related to updated estimates of 
facility contractual arrangements 
Income from discontinued operations of $14.4 million primarily related to the gain on the possessory 
interest and personal property at Glacier Park
Cash and cash equivalents were $57.0 million as of December 31, 2014 
Debt was $141.0 million as of December 31, 2014 

Marketing & Events U.S.

• 
• 

Revenues of $710.8 million, an increase of 13.0 percent from 2013 revenues
Segment operating income of $21.4 million, as compared to $11.0 million in 2013 

Marketing & Events International

• 
• 

Revenues of $249.6 million, an increase of 8.9 percent from 2013 revenues
Segment operating income of $10.3 million, as compared to $9.1 million in 2013 

Travel & Recreation Group

• 
• 

Revenues of $120.5 million, an increase of 11.1 percent from 2013 revenues
Segment operating income of $28.1 million, as compared to $21.8 million in 2013 

22

Non-GAAP Measure:

The following discussion includes a presentation of Adjusted EBITDA, which is utilized by management to 
measure the profit and performance of Viad’s operations and to facilitate period-to-period comparisons. “Adjusted 
EBITDA” is defined by Viad as net income attributable to Viad before interest expense, income taxes, depreciation 
and  amortization,  impairment  charges  and  recoveries,  changes  in  accounting  principles  and  the  effects  of 
discontinued operations. The presentation of Adjusted EBITDA is supplemental to results presented under GAAP 
and may not be comparable to similarly titled measures used by other companies. Adjusted EBITDA is considered 
a useful operating metric as potential variations arising from taxes, depreciation, debt service costs, impairment 
charges and recoveries, changes in accounting principles and the effects of discontinued operations are eliminated, 
thus resulting in an additional measure considered to be indicative of Viad’s ongoing operations. This non-GAAP 
measure should be considered in addition to, but not as a substitute for, other measures of financial performance 
reported in accordance with GAAP.

Management believes that the presentation of Adjusted EBITDA provides useful information to investors 
regarding Viad’s results of operations for trending, analyzing and benchmarking the performance and value of 
Viad’s business. Management uses Adjusted EBITDA primarily as a performance measure and believes that the 
GAAP financial measure most directly comparable to this non-GAAP measure is net income attributable to Viad. 
Although Adjusted EBITDA is used as a financial measure to assess the performance of the business, the use of 
Adjusted EBITDA is limited because it does not consider material costs, expenses and other items necessary to 
operate  the  business. These  items  include  debt  service  costs,  non-cash  depreciation  and  amortization  expense 
associated with long-lived assets, expenses related to U.S. federal, state, local and foreign income taxes, impairment 
charges  or  recoveries,  and  the  effects  of  accounting  changes  and  discontinued  operations.  Because Adjusted 
EBITDA does not consider the above items, a user of Viad’s financial information should consider net income 
attributable to Viad as an important measure of financial performance because it provides a more complete measure 
of the Company’s performance.

A reconciliation of net income attributable to Viad to Adjusted EBITDA is as follows:

(in thousands)
Net income attributable to Viad
Depreciation and amortization
Interest expense
Income tax expense (benefit)
Impairment charges
Income from discontinued operations

Adjusted EBITDA

2014

2013

2012

$

$

52,354
30,382
2,137
(239)
884
(11,564)
73,954

$

$

21,555
27,634
1,250
8,206
2,630
(2,118)
59,157

$

$

5,897
29,843
1,345
19,435
—
(2,549)
53,971

The increase in Adjusted EBITDA of $14.8 million from 2013 to 2014 was primarily due to higher segment 
operating income at both the Marketing & Events Group and Travel & Recreation Group and lower restructuring 
charges, partially offset by higher corporate costs. The increase in Adjusted EBITDA of $5.2 million from 2012 
to 2013 was primarily due to higher segment operating results at the Travel & Recreation Group, as well as lower 
corporate costs and restructuring charges. See “Results of Operations” below for a discussion of fluctuations.

23

Results of Operations: 

2014 vs. 2013:

The following are consolidated highlights:

•  Total revenue was $1.1 billion, as compared to $953.3 million in 2013. The increase in revenue was 
primarily driven by positive show rotation, continued same-show growth, and the acquisitions of onPeak, 
Blitz and N200 in the Marketing & Events Group U.S. and International segments. The increase in the 
Travel & Recreation Group revenue was primarily due to Brewster’s attractions, with the Glacier Skywalk 
(opened May 2014) driving growth at our attractions and the acquisition of the West Glacier Properties.
•  Total segment operating income was $59.9 million, as compared to $41.9 million in 2013. The increase 
in segment operating income was primarily driven by higher revenue and increased margins in all three 
reportable segments. 

•  Diluted income per share from continuing operations attributable to Viad shareholders was $2.02, as 

• 

compared to $0.96 in 2013. 
Income from discontinued operations attributable to Viad was $11.6 million, as compared to income 
of $2.1 million in 2013, primarily related to the expiration of Glacier Park’s concession contract with 
the Park Service on December 31, 2013. The Company’s 2013 results related to the operations of Glacier 
Park’s concession contract business have been reclassified as discontinued operations. 
•  Net income attributable to Viad was $52.4 million, as compared to $21.6 million in 2013. 

Foreign Exchange Rate Variances

Viad conducts its foreign operations primarily in Canada, the United Kingdom, Germany and to a lesser 

extent in certain other countries.

During 2014, foreign exchange rate variances resulted in decreases in revenue and segment operating income 
of $0.3 million and $0.6 million, respectively, as compared to 2013. The following table summarizes the effects 
of foreign exchange rate variances on year over year revenue and segment operating results from Viad’s international 
operations, excluding the effect of 2014 acquisitions:

Marketing & Events Group:

Canada
United Kingdom
Germany

Travel & Recreation Group:

Canada

$
$
$

$

Revenues

Segment Operating Results

Weighted-Average
Exchange Rates

2014

2013

Effect of Rate
Variance 
(in thousands)

Weighted-Average
Exchange Rates

2014

2013

Effect of Rate
Variance 
(in thousands)

0.90
1.65
1.32

$
$
$

0.97
1.56
1.33

0.92

$

0.96

$
$
$
$

$
$

(4,635) $
$
9,105
(58) $

4,412

(4,735) $
(323)

0.88
1.66
1.35

$
$
$

0.99
1.57
1.33

0.93

$

0.96

$
$
$
$

$
$

(211)
460
2
251

(877)
(626)

Viad’s results were primarily impacted by the weakening of the Canadian dollar and the strengthening of the British 
pound relative to the U.S. dollar. Future changes in the exchange rates may impact overall expected profitability 
and historical period-to-period comparisons when operating results are translated into U.S. dollars. 

24

 
 
Analysis of Operating Results by Reportable Segment

(in thousands)
Revenue:
Marketing & Events Group:

U.S.
International
Intersegment eliminations
Total Marketing & Events Group
Travel & Recreation Group
Total revenue
Segment operating income:
Marketing & Events Group:

U.S.
International

Total Marketing & Events Group
Travel & Recreation Group
Segment operating income

Marketing & Events Group

Year Ended December 31,

2014

2013

 Change

$

$

$

$

710,835
249,649
(16,016)
944,468
120,519
1,064,987

21,400
10,339
31,739
28,127
59,866

$

$

$

$

628,856
229,312
(13,264)
844,904
108,443
953,347

11,024
9,068
20,092
21,819
41,911

$

$

$

$

81,979
20,337
(2,752)
99,564
12,076
111,640

10,376
1,271
11,647
6,308
17,955

13.0%
8.9%
20.7%
11.8%
11.1%
11.7%

94.1%
14.0%
58.0%
28.9%
42.8%

Seasonality. Exhibition and event activity can vary significantly from quarter to quarter and year to year, 
depending on the frequency and timing of shows (some shows are not held each year and some may shift between 
quarters). The rotation metric helps explain the show movement between quarters and years. Show rotation refers 
to shows that occur less frequently than annually, as well as annual shows that shift quarters from one year to the 
next.

U.S. Segment. Revenue for the Marketing & Events U.S. segment was $710.8 million in 2014, up 13.0 
percent, as compared to $628.9 million in 2013. Segment operating income increased $10.4 million to $21.4 million, 
as compared to 2013. Organic increases, excluding the acquisition of onPeak, were $75.9 million in revenue and 
$10.6  million  in  operating  income.  Revenue  was  primarily  impacted  by  positive  show  rotation  revenue  of 
approximately $69 million, base same-show revenue growth of 6.4 percent, and higher revenue from corporate 
clients, partially offset by the loss of the International Consumer Electronics Show. Management defines base 
same-show revenue as revenue derived from shows that the Company produced out of the same city during the 
same quarter in each year. Base same-shows represented 39 percent of Marketing & Events U.S. segment revenue 
in 2014. Operating income was also affected by a non-recurring gain of $4.8 million in 2013 related to the sale of 
a facility as well as higher performance-based incentives in 2014. 

International Segment. Revenue for the Marketing & Events International segment in 2014 was affected 
by exchange rate variances, which had a favorable impact on revenue and segment operating income of $4.4 million 
and $0.3 million, respectively, as compared to 2013. Excluding exchange rate variances, revenue increased by 
$15.9 million, or 6.9 percent, and segment operating results increased by $1.0 million, or 11.2 percent. Organic 
growth, excluding the acquisitions of Blitz and N200 as well as the impact of exchange rate variances, was $5.3 
million in revenue and $0.8 million in operating income. These increases were primarily driven by new business 
wins, partially offset by negative show rotation revenue of approximately $4 million. 

2015  Outlook. Although  the  Marketing &  Events  Group  has  a  diversified  revenue  base  and  long-term 
contracts  for  future  shows,  its  revenue  is  affected  by  general  economic  and  industry-specific  conditions. The 
prospects for individual shows tend to be driven by the success of the industry related to those shows. In general, 
the exhibition and event industry is experiencing modest growth.

25

For the 2015 full year, management expects U.S. base same-show revenue to increase at a mid-single digit 
rate  and  show  rotation  to  have  a  net  negative  impact  on  revenue  of  approximately  $75  million  versus  2014. 
Additionally, management anticipates that foreign currency exchange rate variances versus 2014 will have an 
unfavorable  impact  on  the  Marketing  &  Events  Group’s  2015  full  year  revenue  and  operating  income  of 
approximately $25 million and $1 million, respectively. 

Management remains focused on improving the profitability of the Marketing & Events U.S. segment through 
continued efforts to more effectively manage labor costs by driving productivity gains through rigorous and strategic 
pre-show  planning  that  reduces  the  ratio  of  labor  costs  to  revenue.  Improving  this  metric  is  a  top  priority  of 
management and the Company continues to develop and enhance tools to support and systematize show site labor 
planning, measurement and benchmarking.

Additionally, management is executing a strategic growth plan to transform the Marketing & Events Group 
into the preferred global full service provider to the live events market, which includes adding complementary and 
higher-margin service lines to its existing official services contracting business. In connection with this plan, the 
Company completed the following key acquisitions during 2014:

•  Blitz, a leading audio-visual staging and creative services provider for the live events industry in 
Europe.  The addition of Blitz, effective September 16, 2014, provided international scale to the 
Marketing & Events Group’s existing U.S. in-house audio-visual operations that were launched in 
late 2013.
onPeak, which provides event accommodations services to approximately 60 percent of the top 250 
U.S. events.  Upon acquiring these companies, effective October 7, 2014, the Marketing & Events 
Group became the leading event accommodations service provider in the United States.

• 

•  N200, Europe’s leading event registration and data intelligence service provider for the live events 
industry.  This acquisition, effective November 24, 2014, affords clients yet another value-added 
service and adds another high-margin business to the Marketing & Events Group. 

Collectively, the acquisitions of Blitz, onPeak and N200 contributed revenue and segment EBITDA of $16.7 
million and $2.5 million, respectively, to the Marketing & Events Group’s 2014 results. Segment EBITDA is 
defined as segment operating income plus depreciation and amortization expense. In 2015, management expects 
these acquisitions to collectively provide revenue of about $62 million to $67 million and segment EBITDA of 
about $14.5 million to $15.5 million.  These acquisitions offer cross-selling opportunities across the Marketing & 
Events Group’s customer base, which is resulting in expanded business relationships with existing customers and 
creating new competitive advantages for the Marketing & Events Group as it increasingly becomes a full-service 
provider for live events.

Travel & Recreation Group

Seasonality. The Travel & Recreation Group segment experiences peak activity during the summer months. 

During 2014, 85 percent of its revenue was earned in the second and third quarters.

Results for the Travel & Recreation Group segment for 2014 were affected by exchange rate variances, which 
had an unfavorable impact on revenue and segment operating income of $4.7 million and $0.9 million, respectively, 
as compared to 2013. Excluding exchange rate variances, revenue increased by $16.8 million, or 15.5 percent, and 
segment operating income increased by $7.2 million, or 32.9 percent.

26

The following table provides Travel & Recreation Group revenue by line of business:

(in thousands)

Revenues:

Hospitality

Attractions

Package tours

Transportation

Intra-segment eliminations & other

Year Ended December 31,

2014

2013

Change

$

42,689

$

38,236

$

44,691

19,336

15,954

(2,151)

36,102

18,950

17,247
(2,092)
108,443

$

4,453

8,589

386
(1,293)
(59)
12,076

11.6 %

23.8 %

2.0 %

(7.5)%

2.8 %

11.1 %

Total

$

120,519

$

Revenue. The increases in revenue in 2014 were primarily driven by attractions and hospitality. The improved 
results from attractions were primarily due to the opening of the new Glacier Skywalk attraction and increased 
passenger counts at the Columbia Icefield Glacier Adventure, the Banff Gondola, and the Banff Lake Cruise. 
Hospitality revenue increased primarily due to the acquisition of the West Glacier Properties on July 1, 2014, which 
added $4.6 million of revenue. Excluding the West Glacier Properties, hospitality revenue decreased slightly versus 
the comparable periods in 2013 primarily due to declines at the Denali Backcountry Lodge and Glacier Park Lodge. 
The Denali Backcountry Lodge was negatively affected by flooding at the end of June 2014 and Glacier Park 
Lodge experienced especially strong occupancy in 2013 as a result of its centennial anniversary. Declines at these 
properties were partially offset by increases at the Banff International Hotel, the Mount Royal Hotel and the Glacier 
View Inn, which benefitted from strong visitation to Banff and Jasper National Parks, as well as Grouse Mountain 
Lodge driven by the Company’s renovations in 2012 and 2013. 

Transportation revenue decreased as compared to the prior year primarily as a result of unfavorable foreign 
exchange rate variances and reduced business for  the Denali Backcountry Adventure.   Package tours revenue 
increased primarily due to higher group and individual business, partially offset by unfavorable exchange rate 
variances.

Performance Measures. Management uses the following key business metrics to evaluate the Travel & 
Recreation Group hospitality business: revenue per available room (“RevPAR”), average daily rate (“ADR”) and 
occupancy. These metrics are commonly used in the hospitality industry to measure performance.

Revenue per Available Room. RevPAR is calculated as total rooms revenue divided by the total number of 
room nights available for all comparable Travel & Recreation Group hospitality properties during the period. Total 
rooms revenue does not include non-rooms revenue, which consists of ancillary revenue generated by hospitality 
properties, such as food and beverage and retail revenue. RevPAR measures the period-over-period change in 
rooms revenue for comparable hospitality properties. RevPAR is affected by average daily rate and occupancy, 
which have different implications on profitability.

Average Daily Rate. ADR is calculated as total rooms revenue divided by the total number of room nights 
sold for all comparable Travel & Recreation Group hospitality properties during the period. ADR is used to assess 
the pricing levels that the hospitality properties are able to generate. Increases in ADR at hospitality properties 
lead to increases in rooms revenue with no substantial effect on variable costs, therefore having a greater impact 
on margins than increases in occupancy.

Occupancy. Occupancy is calculated as the total number of room nights sold divided by the total number of 
room  nights  available  for  all  comparable Travel  &  Recreation  Group  hospitality  properties  during  the  period. 
Occupancy measures the utilization of the available capacity at the hospitality properties. Increases in occupancy 
result in increases in rooms revenue and additional variable operating costs (including housekeeping services, 
utilities and room amenity costs), as well as increased ancillary non-rooms revenue (including food and beverage 
and retail revenue).

27

Management evaluates the performance of the Travel & Recreation Group attractions business utilizing the 
number of passengers and total attractions revenue per passenger. The number of passengers allows management 
to assess the volume of visitor activity at each attraction during the period. Total attractions revenue per passenger 
is calculated as total attractions revenue divided by the total number of passengers at all Travel & Recreation Group 
attractions during the period. Total attractions revenue includes ticket sales and ancillary revenue generated by 
attractions, such as food and beverage and retail revenue. Total attractions revenue per passenger measures the 
total spend per visitor that attraction properties are able to capture, which is important to the profitability of the 
attractions business.

The following table provides Travel & Recreation Group same-store key performance indicators for the 
twelve months ended December 31, 2014 and 2013. The same-store metrics below indicate the performance of all 
Travel & Recreation Group properties and attractions that were owned by Viad and operating at full capacity, 
considering seasonal closures, for the entirety of both periods presented. For Travel & Recreation Group properties 
and attractions located in Canada, comparisons to the prior year are on a constant U.S. dollar basis, using the current 
year quarterly average exchange rates for previous periods, to eliminate the positive or negative effects that result 
from translating. Management believes that this same-store constant currency basis provides better comparability 
between reporting periods. The same-store key performance indicators presented below exclude the hospitality 
metrics for the West Glacier Properties (acquired July 1, 2014), as well as the attraction metrics for the Glacier 
Skywalk attraction (opened May 2014) as they do not have comparable results for the same periods in 2013.

Hospitality:

Room nights available

RevPAR

ADR

Occupancy

Attractions:

Passengers

Total attraction revenue per passenger

2014

2013

Change

218,913

220,989

102

149

$

$

68.2%

97

151

64.4%

1,053,496

915,598

37

$

37

$

$

$

(0.9)%

5.2 %

(1.3)%

3.8 %

15.1 %
— %  

Hospitality. The increase in RevPAR in 2014 was primarily due to higher occupancy and ADR at the Mount 
Royal Hotel, the Banff International Hotel, and the Glacier View Inn driven by increased visitation to Banff and 
Jasper National Parks. The Grouse Mountain Lodge also experienced higher RevPAR driven by the Company’s 
renovations in 2012 and 2013. These increases were partially offset by reduced occupancy at the Denali Backcountry 
Lodge, which experienced flooding early in its operating season, and at Glacier Park Lodge, which experienced 
especially strong occupancy in 2013 as a result of its centennial anniversary.  The decrease in ADR was primarily 
driven by offering lower rates at the Prince of Wales Hotel in response to softer demand as compared to prior year 
and higher occupancy during the off-peak season at the Grouse Mountain Lodge when rates were lower. The 
decrease in room nights available from 2013 to 2014 was due to changes in seasonal opening and closing dates of 
certain Glacier Park properties. Management schedules opening and closing dates to optimize profitability based 
on anticipated travel patterns, and forecasted occupancy levels and operating expenses.

Attractions. The number of passengers increased in 2014 at all three of Brewster’s attractions (Columbia 
Icefield Glacier Adventure, Banff Gondola, and Banff Lake Cruise). The attractions benefited from increased park 
visitation traffic, favorable weather conditions, and strong combination ticket sales with the Glacier Skywalk. The 
Banff Lake Cruise experienced a substantial increase in individual traffic as a result of implementing additional 
departure times in 2014. 

During 2014, approximately 75 percent of revenue and 90 percent of segment operating income generated 
in the Travel & Recreation Group segment were derived through its Canadian operations. These operations are 
largely affected by foreign customer visitation, and, accordingly, increases in the value of the Canadian dollar, as 

28

compared to other currencies, could adversely affect customer volumes, revenue and segment operating income 
for  the  Travel &  Recreation  Group.  Additionally,  the  Travel &  Recreation  Group  is  affected  by  consumer 
discretionary spending on tourism activities.

For the 2015 full year, management expects the Travel & Recreation Group’s revenue to increase by a low 
single-digit rate from 2014 driven by the growth of the underlying business, largely offset by unfavorable currency 
translation.  Management  anticipates  that  foreign  currency  exchange  rate  variances  versus  2014  will  have  an 
unfavorable  impact  on  the  Travel &  Recreation  Group’s  2015  full  year  revenue  and  operating  income  of 
approximately  $10  million  and  $3  million,  respectively. Also,  management  anticipates  the  five  acquisitions 
completed by Viad since the beginning of 2011 will generate approximately $35 million in revenue in 2015 with 
an average Adjusted EBITDA margin (defined as Adjusted EBITDA divided by revenue) of more than 30 percent. 
By leveraging economies of scale and scope and repositioning the acquired assets for higher returns, management 
expects to realize continued revenue growth and expanding Adjusted EBITDA margins in future years.

Corporate Activities. Corporate activities expense of $14.3 million in 2014 increased from $6.8 million. 
This increase was primarily related to acquisition transaction-related costs of $4.2 million, CEO transition costs 
of $2.7 million, and higher 401(k) employer matching contributions expense due to the depletion of the Company’s 
common  stock  held  in  the  Employee  Stock  Ownership  Plan  feature  of  the  Company’s  401(k).  Matching 
contributions are now funded from shares of Viad common stock held in treasury which have a higher cost to the 
Company.

Restructuring Charges. In 2014, Viad recorded net restructuring charges of $1.6 million ($1.0 million after-
tax)  primarily  related  to  updated  estimates  of  facility  contractual  arrangements  and  the  elimination  of  certain 
positions in the Marketing & Events Group. In 2013, Viad recorded net restructuring charges of $3.8 million ($2.6 
million after-tax) primarily related to facility consolidations and the elimination of certain positions in the Marketing 
& Events Group. In addition, restructuring charges related to the elimination of certain positions in the Travel & 
Recreation Group and at Viad corporate were also recorded in 2013. 

Impairment Charges. In  2014, Viad recorded impairment charges of $0.9 million ($0.5 million after-tax) 
at the Marketing & Events Group primarily related to the write-off of certain internally developed software. In 
2013, Viad recorded impairment charges of approximately $3.1 million ($1.6 million after-tax) related to the non-
cash write-down of goodwill at Glacier Park of $2.1 million ($1.0 million after-tax) and $1.0 million ($0.6 million 
after-tax) related to the write-off of certain assets within the Marketing & Events Group.

Income Taxes. The effective tax rate for 2014 was 0.2 percent, as compared to 30.1 percent for 2013. The 
decrease in the effective tax rate for 2014 was primarily due to a benefit related to the reversal of a valuation 
allowance associated with foreign tax credits. During the third quarter of 2014, it was determined that certain 
deferred  tax  assets  associated  with  foreign  tax  credits,  for  which  a  valuation  allowance  had  previously  been 
established, once again met the “more-likely-than-not” test in the accounting standards regarding the realization 
of those assets. Accordingly, Viad recorded a tax benefit of $10.1 million to income tax expense during the 2014 
third quarter.

Discontinued Operations. On December 31, 2013, Glacier Park’s concession contract with the Park Service 
to operate lodging, tour and transportation and other hospitality services for Glacier National Park expired. Upon 
completion  of  the  contract  term, Viad  received  cash  payments  in  January  2014  totaling  $25.0  million  for  the 
Company’s possessory interest. This resulted in a pre-tax gain of $21.5 million and an after-tax gain of $13.5 
million that was recorded as income from discontinued operations. In addition, 2014 income from discontinued 
operations included approximately $0.7 million, net of tax, related to the gain on sale of personal property at Glacier 
Park, as well as an insurance recovery of $0.3 million, net of tax, and adjustments to reserves related to certain 
liabilities associated with previously sold operations.

The Company’s 2013 results related to the operations of Glacier Park’s concession contract business have 
been reclassified as discontinued operations. Accordingly, for the 2013 full year, approximately $19 million in 
revenue and $4 million in operating income has been reclassified as discontinued operations. 

29

Glacier Park continues to generate revenue from the seven properties it owns: St. Mary Lodge in St. Mary, 
Montana; Glacier Park Lodge in East Glacier, Montana; Grouse Mountain Lodge in Whitefish, Montana; the Prince 
of Wales  Hotel  in Waterton  Lakes  National  Park, Alberta;  the West  Glacier  Motel  &  Cabins  in West  Glacier, 
Montana; and Motel Lake McDonald and the Apgar Village Lodge, which are located inside Glacier National Park. 
Glacier Park also continues to operate the food and beverage operations and package tour and transportation services 
with respect to these properties and the retail shops located near Glacier National Park.

In addition, 2013 income from discontinued operations included $1.1 million, net of tax, primarily related 

to the sale of land associated with a previously sold operation.

2013 vs. 2012:

The following are consolidated highlights:

•  Total revenue was $953.3 million, as compared to $1.0 billion in 2012. The decrease in revenue was 
primarily driven by negative show rotation and services provided in 2012 in connection with the Summer 
Olympic and Paralympic Games by the Marketing & Events Group.

•  Total segment operating income was $41.9 million, as compared to $38.2 million in 2012. The increase 
in operating results, despite revenue declines, was primarily driven by continued same-show growth and 
focus on margin improvement at the Marketing & Events Group, as well as expanded revenues at all 
three operating units within the Travel & Recreation Group. 

•  Diluted income per share from continuing operations attributable to Viad shareholders was $0.96, as 

• 

compared to $0.17 in 2012. 
Income from discontinued operations attributable to Viad was $2.1 million and $2.5 million in 2013 
and 2012, respectively. This related partly to the operations of the Glacier Park concession contract of 
$1.0 million and $1.9 million in 2013 and 2012, respectively. The Company’s 2013 and 2012 results 
related  to  the  operations  of  Glacier  Park’s  concession  contract  business  have  been  reclassified  as 
discontinued operations. Additionally, the Company had income from the sale of land associated with a 
previously sold operation of $1.1 million and $0.6 million for 2013 and 2012, respectively. 

•  Net income attributable to Viad was $21.6 million, as compared to $5.9 million in 2012. 

Foreign Exchange Rate Variances

Viad conducts its foreign operations primarily in Canada, the United Kingdom, Germany and to a lesser 

extent in certain other countries.

During 2013, foreign exchange rate variances resulted in decreases in revenues and segment operating income 
of $7.0 million and $1.0 million, respectively, as compared to 2012. The following table summarizes the effects 
of foreign exchange rate variances on revenue and segment operating results from Viad’s significant international 
operations:

Marketing & Events Group:

Canada
United Kingdom
Germany

Travel & Recreation Group:

Canada

$
$
$

$

Revenues

Segment Operating Results

Weighted-Average
Exchange Rates

2013

2012

Effect of Rate
Variance 
(in thousands)

Weighted-Average
Exchange Rates

2013

2012

Effect of Rate
Variance 
(in thousands)

0.97
1.56
1.33

$
$
$

1.00
1.59
1.29

0.96

$

1.00

$
$
$
$

$
$

(2,103) $
(2,582) $
$
419
(4,266)

(2,756) $
(7,022)

0.99
1.57
1.33

$
$
$

1.04
1.60
1.27

0.96

$

1.00

$
$
$
$

$
$

(65)
(138)
(37)
(240)

(790)
(1,030)

30

 
 
Viad’s results were primarily impacted by the weakening of the Canadian dollar and British pound relative 
to the U.S. dollar. Future changes in the exchange rates may impact overall expected profitability and historical 
period-to-period comparisons when operating results are translated into U.S. dollars.

Analysis of Operating Results by Reportable Segment

(in thousands)
Revenue:
Marketing & Events Group:

U.S.
International
Intersegment eliminations
Total Marketing & Events Group
Travel & Recreation Group
Total revenue
Segment operating income:
Marketing & Events Group:

U.S.
International

Total Marketing & Events Group
Travel & Recreation Group
Segment operating income

Marketing & Events Group

Year Ended December 31,

2013

2012

 Change

$

$

$

$

628,856
229,312
(13,264)
844,904
108,443
953,347

11,024
9,068
20,092
21,819
41,911

$

$

$

$

676,772
240,137
(14,869)
902,040
104,604
1,006,644

5,579
12,321
17,900
20,291
38,191

$

$

$

$

(47,916)
(10,825)
1,605
(57,136)
3,839
(53,297)

5,445
(3,253)
2,192
1,528
3,720

(7.1)%
(4.5)%
(10.8)%
(6.3)%
3.7 %
(5.3)%

97.6 %
(26.4)%
12.2 %
7.5 %
9.7 %

U.S. Segment. Revenue for the Marketing & Events U.S. segment was $628.9 million for 2013, down 7.1 
percent, as compared to $676.8 million in 2012. The decrease was primarily due to negative show rotation revenue 
of approximately $54 million, partially offset by base same-show revenue increases of 3.1 percent. Base same-
shows represented 46 percent of Marketing & Events U.S. segment revenue in 2013. The 2013 segment operating 
income was $11.0 million, as compared to $5.6 million in 2012. The improved operating results were primarily 
due to lower performance-based incentives, the third quarter gain on sale of a facility in New Jersey and ongoing 
efforts to drive operating efficiencies.

International Segment. Results for the Marketing & Events International segment were affected by exchange 
rate variances, which had an unfavorable impact on revenue of $4.3 million and segment operating income of $0.2 
million, as compared to 2012. Excluding exchange rate variances, 2013 revenue decreased by $6.6 million, or 2.7 
percent, and segment operating income decreased by $3.0 million, or 24.5 percent. These decreases were primarily 
driven by services provided for the 2012 London Summer Olympics and Paralympic Games, partially offset by 
positive show rotation revenue of approximately $6 million.

Travel & Recreation Group

Seasonality. The Travel & Recreation Group segment experiences peak activity during the summer months. 

During 2013, 83 percent of its revenue was earned in the second and third quarters.

Results for the Travel & Recreation Group segment for 2013 were affected by exchange rate variances, which 
had an unfavorable impact on revenue and segment operating income of $2.8 million and $0.8 million, respectively, 
as compared to 2012. Excluding exchange rate variances, revenue increased by $6.6 million, or 6.3 percent, and 
segment operating income increased by $2.3 million, or 11.4 percent.

31

During 2013, results were negatively impacted by extensive flooding that took place on June 20, 2013, in 
Alberta, Canada. Major pieces of infrastructure in the province were affected and many roads became impassable, 
which  temporarily  restricted  access  to  Brewster’s  hotel  properties  and  attractions  in  the  area.  The  provincial 
authorities were able to restore road access to Banff for both commercial and private vehicles by June 26, 2013, 
ahead of the Canada Day holiday weekend. Management started seeing more normalized occupancy and visitor 
traffic  in  August.  Management  estimates  that  the  flooding  had  an  unfavorable  impact  on  2013  revenue  of 
approximately $2 million. Brewster recovered well from the flooding that occurred in late June and delivered solid 
growth for the full year across nearly all of its lines of business.

The following table provides Travel & Recreation Group revenue by line of business:

(in thousands)
Revenues:

Hospitality

Attractions

Package tours
Transportation

Intra-segment eliminations & other

2013

2012

Change

$

38,236

$

36,089

$

2,147

36,102

18,950

17,247

(2,092)

35,434

18,805

16,858
(2,582)
104,604

668

145

389

490

$

3,839

5.9 %

1.9 %

0.8 %

2.3 %

(19.0)%

3.7 %

Total

$

108,443

$

Revenue. The increase in revenue in 2013 was primarily driven by hospitality and attractions. The revenue 
growth from hospitality properties was primarily due to improved results at most of the lodges and hotels. Glacier 
Park saw strong results, particularly at the Grouse Mountain Lodge, which was recently updated and refreshed. In 
addition, the Banff International Hotel, which was acquired on March 7, 2012, benefited from a full first quarter 
contribution.  The  improved  results  from  attractions  were  primarily  due  to  increased  passenger  counts  at  the 
Columbia Icefield Glacier Adventure, the Banff Gondola, and the Banff Lake Cruise.

The following table provides Travel & Recreation Group same-store key performance indicators. The same-
store key performance indicators presented below exclude the metrics for the Banff International Hotel (acquired 
in March 2012), as well as all of the hospitality properties and the Red Bus Tours attraction that were part of Glacier 
Park’s expired concession contract with the Park Service.

Hospitality:

Room nights available

RevPAR

ADR
Occupancy

Attractions:

Passengers

Total attraction revenue per passenger

2013

2012

Change

161,859

163,434

$

$

110

166
66.1%

99

159
62.5%

915,598

906,645

39

$

38

$

$

$

(1.0)%

11.1 %

4.4 %
3.6 %

1.0 %

2.6 %

Hospitality. The increase in RevPAR reflects improvement across most properties. The Grouse Mountain 
Lodge experienced particularly strong growth in occupancy driven by the Company’s renovations in 2012 and 
2013. The increase in ADR was primarily driven by the Denali Backcountry Lodge, St. Mary Lodge and Resort, 
and the Glacier Park Lodge. The Denali Backcountry Lodge experienced stronger bookings than expected in 2013, 
which allowed management to offer higher rates. In addition, the Glacier Park Lodge centennial anniversary in 
2013 increased demand for Glacier Park properties, which was matched with higher rates. The decrease in room 
nights available from 2012 to 2013 was due to changes in seasonal opening and closing dates of certain Glacier 

32

Park properties. Management schedules opening and closing dates to optimize profitability based on anticipated 
travel patterns, and forecasted occupancy levels and operating expenses.

Attractions. The number of passengers increased in 2013 at all three of Brewster attractions (Banff Gondola, 
Columbia Icefield Glacier Adventure, and Banff Lake Cruise), despite the flood impact. The increase in revenue 
per passenger was mainly driven by increased ticket prices at the Banff Gondola attraction.

For the 2013 full year, approximately 75 percent of revenue and 88 percent of segment operating income 
generated  in  the  Travel &  Recreation  Group  segment  were  derived  through  its  Canadian  operations.  These 
operations  are  largely  affected  by  foreign  customer  visitation,  and,  accordingly,  increases  in  the  value  of  the 
Canadian dollar, as compared to other currencies, could adversely affect customer volumes, revenue and segment 
operating income for the Travel & Recreation Group. Additionally, the Travel & Recreation Group is affected by 
consumer discretionary spending on tourism activities.

Corporate Activities. Corporate activities expense of $6.8 million in 2013 decreased from $9.4 million in 
2012. This decrease was primarily due to lower performance-based compensation expense in 2013, as well as 
higher costs in 2012 related to the amendment and restatement of the Company’s shareholder rights plan and higher 
legal costs related to employee benefits associated with previously divested operations. These decreases were 
partially offset by 2013 costs related to the Company’s strategic review process.

Restructuring Charges. In 2013, Viad recorded net restructuring charges of $3.8 million, as compared to 
$4.9 million in 2012. The 2013 charges primarily related to reorganization activities in the Marketing & Events 
Group, comprised of the elimination of certain positions. In addition, restructuring charges related to the elimination 
of certain positions in the Travel & Recreation Group and at Viad corporate were also recorded in 2013.

Impairment Charges. Viad recorded a non-cash impairment charge of approximately $3.1 million in 2013 
related to the non-cash write down of goodwill at the Glacier Park reporting unit of $2.1 million and $1.0 million 
related to the write-off of certain assets within the Marketing & Events Group. 

Income Taxes. The effective tax rate for 2013 was 30.1 percent, as compared to 84.6 percent for 2012. The 
high rate for 2012, as compared to the statutory rate, was due to the charge to income tax expense of $13.4 million, 
representing a valuation allowance for certain deferred tax assets associated with foreign tax credit carryforwards.

Discontinued Operations. On December 31, 2013, Glacier Park’s concession contract with the Park Service 
to operate lodging, tour and transportation and other hospitality services for Glacier National Park expired. The 
Company’s 2013 and 2012 results related to the operations of Glacier Park’s concession contract business have 
been reclassified as discontinued operations. Accordingly, for both the 2013 and 2012 full year, approximately 
$19 million in revenue and $4 million in operating income have been reclassified as discontinued operations. 

In addition, 2013 and 2012 income from discontinued operations included $1.1 million, net of tax, and $0.6 

million, net of tax, primarily related to the sale of land associated with a previously sold operation.

Liquidity and Capital Resources

Cash and cash equivalents were $57.0 million as of December 31, 2014, as compared to $45.8 million as of 
December 31, 2013. During 2014, the Company generated net cash flows from operating activities of $58.1 million 
primarily driven by operating results, somewhat offset by changes in working capital. Management believes that 
Viad’s existing sources of liquidity will be sufficient to fund operations and capital commitments for at least the 
next 12 months.

As of December 31, 2014, the Company had approximately $40.1 million of its cash and cash equivalents 
held outside of the United States. Of the total amount, $24.3 million was held in Canada, $11.7 million in the 
United  Kingdom,  $2.1  million  in  Germany,  $1.0  million  in  the  United Arab  Emirates  and  $1.0  million  in  the 
Netherlands. There were certain historical earnings related to its Canadian operations which, if repatriated to the 
United States, would result in incremental income tax expense. The incremental tax liability as of December 31, 

33

2014  that  would  result  assuming  all  foreign  cash  balances  were  repatriated  to  the  United  States  would  be 
approximately $1.0 million.

Cash Flows

Operating Activities

(in thousands)

Net income

Depreciation and amortization

Income from discontinued operations

Other non-cash items

Changes in assets and liabilities

2014

2013

2012

$

55,567

$

21,686

$

30,792
(14,389)
34
(13,914)
58,090

$

27,967
(2,366)
13,769
(55,001)
6,055

$

6,583

30,133
(3,030)
33,106

2,394

69,186

Net cash provided by operating activities

$

2014  -  Non-cash  items  include  $2.9  million  of  share-based  compensation  expense  and  $1.6  million  of 
restructuring  charges. The  changes  in  assets  and  liabilities  primarily  consisted  of  a  $12.6  million  unfavorable 
change in other assets and liabilities, an $10.4 million increase in receivables and a $6.4 million decrease in customer 
deposits, partially offset by a $18.1 million increase in accounts payable.

2013 - Non-cash items consisted of $5.2 million of share-based compensation expense and $3.0 million of 
impairment charges offset by a gain on facility and related land of $4.8 million and $3.8 million of restructuring 
charges. The changes in assets and liabilities primarily consisted of a $21.0 million decrease in customer deposits, 
a $15.4 million decrease in accounts payable and an $11.7 million decrease in accrued compensation.

2012 - Non-cash items primarily consisted of $11.3 million of deferred income taxes related to the valuation 
allowance for foreign tax credit carryforwards and $7.2 million of share-based compensation expense. The changes 
in assets and liabilities primarily consisted of a $4.7 million decrease in restructuring liabilities partially offset by 
a $4.3 million increase in accounts payable. 

Investing Activities

(in thousands)

Proceeds from possessory interest and personal property
- discontinued operations

Proceeds from dispositions of property and other assets

Acquisition of businesses, net of cash acquired

Capital expenditures
Proceeds from sale of facility and related land

Proceeds from the sale of land - discontinued operations

Proceeds from sale of short-term investments
Net cash used in investing activities

2014

2013

2012

$

28,000

$

— $

1,109
(120,251)
(29,389)
—

—

—

$

(120,531) $

464
(647)
(36,119)
12,696

1,645

—
(21,961) $

—

322
(23,546)
(27,675)
—

1,041

384
(49,474)

2014 - Cash used in investing activities was driven by $120.3 million of costs related to the acquisitions of 
the West Glacier Properties, Blitz, onPeak and N200 and $29.4 million of capital expenditures primarily related 
to the construction of a versatile wall system at the Marketing & Events U.S. segment and equipment and computer 
hardware at both the Marketing & Events Group and Travel & Recreation Group. This was partially offset by $28.0 
million  received  for  the  Company’s  possessory  interest  and  personal  property  at  Glacier  Park.  For  additional 
information,  refer  to  Note  3, Acquisition  of  Businesses  and  Note  24,  Discontinued  Operations,  of  Notes  to 
Consolidated Financial Statements. 

34

2013 - Cash used in investing activities of $22.0 million was driven by $36.1 million of capital expenditures 
primarily related to the construction of the Glacier Skywalk at the Travel & Recreation Group of $12.7 million as 
well as equipment and computer hardware at the Marketing & Events U.S. segment. Partially offsetting this was 
$14.3 million of proceeds from the sale of a facility and related land in the Marketing & Events Group and the 
sale of land from a discontinued operation. 

2012 - Cash used in investing activities primarily consisted of $27.7 million used for capital expenditures 
related to the purchase of rental inventory, equipment and computer hardware and leasehold improvements at the 
Marketing & Events U.S. segment as well as Glacier Skywalk construction costs of $8.9 million (with an accrued 
capital expenditure amount of $2.6 million as of December 31, 2012) and building and other improvements at the 
Travel & Recreation Group, and $23.5 million used for the acquisition of the Banff International Hotel and related 
assets, net of cash acquired. 

Financing Activities

(in thousands)

Proceeds from borrowings

Payments on debt and capital lease obligations

Dividends paid on common stock

Common stock purchased for treasury

Debt issuance costs

Other

2014

2013

2012

$

$

189,512
(61,461)
(38,387)
(12,321)
(1,671)
1,269

$

20,000
(11,362)
(58,914)
(1,328)
—

1,199
(50,405) $

—
(2,685)
(4,454)
(1,656)
—

541
(8,254)

Net cash provided by (used in) financing activities

$

76,941

$

2014 - Cash provided by financing activities primarily consisted of $128.1 million of net proceeds from 
borrowings, partially offset by $38.4 million used for payments of dividends on common stock. On January 24, 
2014 Viad announced that its Board of Directors declared special cash dividends of $1.50 per share to shareholders 
of record at the close of business on February 7, 2014.

2013 - Cash used in financing activities primarily consisted of $58.9 million used for payments of dividends 
on common stock, partially offset by net proceeds from borrowings of $8.6 million. On October 25, 2013, Viad 
announced that its Board of Directors declared special cash dividends of $2.50 per share to shareholders of record 
at the close of business on November 7, 2013.

2012 - Cash used in financing activities primarily consisted of $4.5 million used for payments of dividends 
on common stock and $2.7 million used for payments on debt and capital lease obligations. In August 2012, Viad’s 
Board of Directors approved a 150 percent increase in the quarterly dividend from $0.04 per share to $0.10 per 
share.

Debt

Effective December 22, 2014, Viad entered into a $300 million Amended and Restated Credit Agreement 
(the “Credit Agreement”). The Credit Agreement amends and replaces in its entirety the Company’s $180 million 
revolving credit facility under the Amended and Restated Credit Agreement dated as of May 18, 2011. The Credit 
Agreement provides for a senior credit facility in the aggregate amount of $300 million, which consists of a $175 
million revolving credit facility (the “Revolving Credit Facility”) and a $125 million term loan (the “Term Loan”). 
Loans under the Credit Agreement have a maturity date of December 22, 2019, and proceeds from the loans made 
under the Credit Agreement were used to refinance certain outstanding debt of the Company and will be used for 
the Company’s general corporate purposes in the ordinary course of its business. Under the Credit Agreement, the 
Revolving Credit Facility and/or the Term Loan may be increased up to an additional $100 million under certain 
circumstances.  If  such  circumstances  are  met,  the  Company  may  obtain  the  additional  borrowings  under  the 
Revolving Credit Facility, the Term Loan, or a combination of the two facilities. The Revolving Credit Facility 

35

has a $40 million sublimit for letters of credit. Borrowings and letters of credit can be denominated in U.S. dollars, 
Euros, Canadian dollars or British pounds. 

Viad’s lenders have a first perfected security interest in all of the personal property of Viad, GES and GES 
Event Intelligence Services, Inc., including 65 percent of the capital stock of top-tier foreign subsidiaries. Financial 
covenants include a fixed charge coverage ratio of not less than 1.75 to 1.00, with a step-up to 2.00 to 1.00 for the 
fiscal quarter ending June 30, 2016. Viad must maintain a leverage ratio of not greater than 3.00 to 1.00, with a 
step-down to 2.75 to 1.00 for the fiscal quarter ending March 31, 2016 and a step-down to 2.50 to 1.00 for the 
fiscal quarter ending March 31, 2017. As of December 31, 2014, the fixed charge coverage ratio was 2.61 to 1.00, 
and the leverage ratio was 1.73 to 1.00. The terms of the Credit Agreement allow Viad to pay dividends or purchase 
the Company’s common stock up to $20 million in the aggregate in any calendar year, with additional dividends, 
share repurchases or distributions of stock permitted if the Company’s leverage ratio is less than or equal to 2.00 
to 1.00, and the Liquidity Amount (defined as cash in the U.S. and Canada plus available revolver borrowings on 
a pro forma basis) is not less than $100 million, and no default or unmatured default, as defined in the Credit 
Agreement, exists. Significant other covenants include limitations on investments, additional indebtedness, sales/
leases of assets, acquisitions, consolidations or mergers and liens on property. As of December 31, 2014, Viad was 
in compliance with all covenants.

As of December 31, 2014, Viad’s total debt of $141.0 million consisted of outstanding borrowings under 
the Term Loan and Revolving Credit Facility of $125.0 million and $14.5 million, respectively, and capital lease 
obligations of $1.5 million. As of December 31, 2014, Viad had $159.4 million of capacity remaining under its 
Credit  Facility  reflecting  outstanding  letters  of  credit  of  $1.1  million  and  the  outstanding  balance  under  the 
Revolving Credit Facility of $14.5 million.

Borrowings under the Revolving Credit Facility (of which GES and GES Event Intelligence Services, Inc. 
are guarantors) are indexed to the prime rate or the London Interbank Offered Rate, plus appropriate spreads tied 
to Viad’s leverage ratio. Commitment fees and letters of credit fees are also tied to Viad’s leverage ratio. The fees 
on the unused portion of the Credit Facility are currently 0.35 percent annually.

Guarantees

As of December 31, 2014, Viad had certain obligations under guarantees to third parties on behalf of its 
subsidiaries. These guarantees are not subject to liability recognition in the consolidated financial statements and 
relate to leased facilities entered into by the Company’s subsidiary operations. The Company would generally be 
required  to  make  payments  to  the  respective  third  parties  under  these  guarantees  in  the  event  that  the  related 
subsidiary could not meet its own payment obligations. The maximum potential amount of future payments that 
Viad would be required to make under all guarantees existing as of December 31, 2014 would be $5.9 million. 
These guarantees relate to leased facilities and expire through October 2017. There are no recourse provisions that 
would enable Viad to recover from third parties any payments made under the guarantees. Furthermore, there are 
no collateral or similar arrangements whereby Viad could recover payments.

Share Repurchases

Viad  has  announced  the  authorization  of  its  Board  of  Directors  to  repurchase  shares  of  the  Company’s 
common stock on the open market from time to time at prevailing market prices. During 2014, the Company 
repurchased 448,436 shares on the open market at a total cost of $10.6 million. No shares were repurchased on 
the  open  market  during  2013. As  of  December 31,  2014,  582,002  shares  remained  available  for  repurchase. 
Additionally, during 2014 and 2013, the Company withheld 72,996 shares for $1.8 million and 50,156 shares for 
$1.3 million, respectively, related to tax withholding requirements on share-based awards.

Subsequent to December 31, 2014, the Company repurchased141,462 shares on the open market at a cost 
of approximately $3.8 million. Refer to Note 26, Subsequent Event, of Notes to Consolidated Financial Statements. 

36

Contractual Obligations

The following table presents Viad’s contractual obligations as of December 31, 2014:

(in thousands)
Revolver and term loan borrowings
Operating leases
Pension and postretirement benefits(1)
Purchase obligations(2)
Capital lease obligations
Estimated interest payments

$

Total contractual cash obligations(3)

$

Payments due by period

Less than
1 year

1-3 years

3-5 years

More than
5 years

Total

27,000
16,343
3,179
17,735
856
81
38,194

$

$

37,500
26,824
6,831
9,069
661
57
43,442

$

$

75,000
18,627
7,102
1,437
3
—
27,169

$

$

— $ 139,500
71,549
35,441
28,245
1,520
138
$ 136,893

9,755
18,329
4
—
—
28,088

(1) Estimated contributions related to multi-employer benefit plans are excluded from the table above. Refer to 
Note 18, Pension and Postretirement Benefits, of Notes to Consolidated Financial Statements for disclosures 
regarding those obligations.

(2) Purchase obligations primarily represent payments due under various licensing agreements and commitments 
related to consulting and other contracted services that are enforceable and legally binding and that specify all 
significant terms, including open purchase orders.

(3) Aggregate self-insurance liabilities of $32.1 million are excluded from the table above as the timing and amounts 
of future cash outflows are uncertain. Refer to Note 9, Other Current Liabilities and Note 10, Other Deferred 
Liabilities, of Notes to Consolidated Financial Statements.

Viad and certain of its subsidiaries are plaintiffs or defendants to various actions, proceedings and pending 
claims, some of which involve, or may involve, compensatory, punitive or other damages. Litigation is subject to 
many uncertainties and it is possible that some of the legal actions, proceedings or claims could be decided against 
Viad. Although the amount of liability as of December 31, 2014 with respect to these matters is not ascertainable, 
Viad believes that any resulting liability, after taking into consideration amounts already provided for and insurance 
coverage, will not have a material effect on Viad’s business, financial position or results of operations.

Viad is subject  to various U.S. federal, state and  foreign  laws  and  regulations  governing  the  prevention 
of  pollution and  the  protection of the environment in the jurisdictions in which Viad has or had operations. If 
the  Company  has  failed to  comply with these environmental laws and regulations, civil and criminal penalties 
could  be  imposed and Viad  could  become subject to regulatory enforcement actions in the form of injunctions 
and  cease  and  desist  orders. As is the case with many companies, Viad also faces exposure to actual or potential 
claims and lawsuits involving environmental matters relating to its past operations. Although it is a party to certain 
environmental disputes, Viad believes that any resulting liabilities, after taking into consideration amounts already 
provided for and insurance coverage, will not have a material effect on the Company’s financial position, results 
of operations or liquidity. As of December 31, 2014, there was a remaining environmental remediation liability of  
approximately  $4.7  million  related  to  previously  sold  operations  of  which  $0.4  million  is  included  in  the 
consolidated balance sheets under the caption “Other current liabilities” and $4.4 million under the caption “Other 
deferred items and liabilities.”

Viad’s businesses contribute to various multi-employer pension plans based on obligations arising under 
collective-bargaining agreements covering its union-represented employees. Viad’s contributions to these plans in 
2014,  2013  and  2012  totaled  $23.2  million,  $20.3  million  and  $20.7  million,  respectively.  Based  upon  the 
information available to Viad from plan administrators, management believes that several of these multi-employer 
plans are underfunded. The Pension Protection Act of 2006 requires pension plans underfunded at certain levels 
to reduce, over defined time periods, the underfunded status. In addition, under current laws, the termination of a 
plan, or a voluntary withdrawal from a plan by Viad, or a shrinking contribution base to a plan as a result of the 
insolvency or withdrawal of other contributing employers to such plan, would require Viad to make payments to 

37

 
such plan for its proportionate share of the plan’s unfunded vested liabilities. As of December 31, 2014, the amount 
of additional funding, if any, that Viad would be required to make related to multi-employer pension plans is not 
ascertainable.

Off-Balance Sheet Arrangements:

Viad  does  not  have  any  “off-balance  sheet”  arrangements  with  unconsolidated  special-purpose  or  other 
entities that would materially affect the Company’s financial position, results of operations, liquidity or capital 
resources. Furthermore, Viad does not have any relationships with special-purpose or other entities that provide 
off-balance sheet financing; liquidity, market risk or credit risk support; or engage in leasing or other services that 
may expose the Company to liability or risks of loss that are not reflected in Viad’s consolidated financial statements 
and related notes. See Notes 11, 20 and 21 of Notes to Consolidated Financial Statements.

Critical Accounting Policies and Estimates:

The preparation of financial statements in conformity with GAAP requires estimates and assumptions that 
affect the reported amounts of assets and liabilities, revenues and expenses, and related disclosures of contingent 
assets  and  liabilities  in  the  consolidated  financial  statements. The  SEC  has  defined  a  company’s  most  critical 
accounting policies as those that are most important to the portrayal of a company’s financial position and results 
of operations, and that require a company to make its most difficult and subjective judgments, often as a result of 
the need to make estimates of matters that are inherently uncertain. Based on these criteria, Viad has identified and 
discussed with its audit committee the following critical accounting policies and estimates pertaining to Viad, and 
the methodology and disclosures related to those estimates:

Goodwill — Goodwill is not amortized, but tested for impairment at the reporting unit level on an annual 
basis as of October 31 of each year. Goodwill is also tested for impairment between annual tests if an event occurs 
or circumstances change that would more-likely-than-not reduce the fair value of a reporting unit below its carrying 
amount. Viad’s reporting units are defined, and goodwill is tested, at either an operating segment level or at the 
component level of an operating segment, depending on various factors including the internal reporting structure 
of the operating segment, the level of integration among components, the sharing of assets and other resources 
among components and the benefits and likely recoverability of goodwill by the component’s operations.

For impairment testing purposes, the goodwill related to the Marketing & Events U.S. segment is assigned 
to and tested at the operating segment level, which represents all domestic operations of GES. Furthermore, the 
goodwill related to the Marketing & Events International segment is assigned to and tested based on the segment’s 
geographical operations. For the Marketing & Events International segment the reporting units are GES United 
Kingdom and GES Canada. Brewster, Glacier Park and Alaska Denali Travel are considered reporting units for 
goodwill impairment testing purposes.

38

As of December 31, 2014, Viad had total goodwill of $194.2 million consisting of $152.8 million related to 
the Marketing & Events Group and $41.4 million related to the Travel & Recreation Group. The following table 
summarizes goodwill balances by reporting unit and segment as of December 31: 

(in thousands)
Marketing & Events Group:
Marketing & Events U.S.

Marketing & Events International:

GES United Kingdom
GES Canada

Total Marketing & Events Group
Travel & Recreation Group:

Brewster
Alaska Denali Travel
Glacier Park

Total Travel & Recreation Group
Total Goodwill

2014

2013

$

110,618

$

62,686

34,396
7,825
152,839

36,906
3,184
1,268
41,358
194,197

$

14,049
8,562
85,297

41,062
3,184
—
44,246
129,543

$

Viad uses a discounted expected future cash flow methodology (income approach) in order to estimate the 
fair  value  of  its  reporting  units  for  purposes  of  goodwill  impairment  testing.  The  estimates  and  assumptions 
regarding expected future cash flows, discount rates and terminal values require considerable judgment and are 
based on market conditions, financial forecasts, industry trends and historical experience.

The most critical assumptions and estimates in determining the estimated fair value of its reporting units 
relate to the amounts and timing of expected future cash flows for each reporting unit and the reporting unit cost 
of capital (discount rate) applied to those cash flows. Furthermore, the assumed reporting unit cost of capital rates 
(discount rates) are estimated using a build-up method based on the perceived risk associated with the cash flows 
pertaining to the specific reporting unit. In order to assess the reasonableness of its fair value estimates, the Company 
performs a reconciliation of the aggregate fair values of its reporting units to Viad’s market capitalization. 

As noted above, the estimates and assumptions regarding expected future cash flows, discount rates and 
terminal values require considerable judgment and are based on market conditions, financial forecasts, industry 
trends and historical experience. These estimates, however, have inherent uncertainties and different assumptions 
could lead to materially different results. As of December 31, 2014, Viad had aggregate goodwill of $194.2 million 
recorded in the consolidated balance sheets. Furthermore, as a result of the Company’s most recent impairment 
analysis performed as of October 31, 2014, the excess of the estimated fair value over the carrying value (expressed 
as a percentage of the carrying amounts) under step one of the impairment test was 142 percent, 48 percent and 
52 percent for each of the Marketing & Events Group reporting units in the United States, the United Kingdom 
and Canada, respectively. For the Brewster, Glacier Park and Alaska Denali Travel reporting units, the excess of 
the estimated fair value over the carrying value was 167 percent, 16 percent and 14 percent, respectively, as of the 
most recent impairment test. Significant reductions in the Company’s expected future revenues, operating income 
or cash flow forecasts and projections, or an increase in reporting unit cost of capital, could trigger additional 
goodwill impairment testing, which may result in impairment charges. See “Results of Operations” above and 
Note 8 of Notes to Consolidated Financial Statements for a discussion of the goodwill impairment loss recorded 
during 2013 related to Glacier Park.

Income taxes — Viad is required to estimate and record provisions for income taxes in each of the jurisdictions 
in which the Company operates. Accordingly, the Company must estimate its actual current income tax liability, 
and assess temporary differences arising from the treatment of items for tax purposes, as compared to the treatment 
for accounting purposes. These differences result in deferred tax assets and liabilities which are included in Viad’s 
consolidated  balance  sheet.  The  Company  uses  significant  judgment  in  forming  conclusions  regarding  the 

39

recoverability of its deferred tax assets and evaluates all available positive and negative evidence to determine if 
it is more-likely-than-not that the deferred tax assets will be realized. To the extent recovery does not appear likely, 
a valuation allowance must be recorded.  As of December 31, 2014 and 2013, Viad had gross deferred tax assets 
of $69.2 million and $77.0 million, respectively. These deferred tax assets reflect the expected future tax benefits 
to be realized upon reversal of deductible temporary differences, and the utilization of net operating loss and tax 
credit carryforwards.

During the third quarter of 2014, the Company released a $10.9 million valuation allowance associated with 
foreign income tax credits. The Company considered all available positive and negative evidence regarding the 
future recoverability of the foreign tax credits, including recent operating history, future reversals of deferred tax 
liabilities, utilization history and projected future U.S. taxable income.  Based on the evaluation of all positive and 
negative evidence, it was determined to be more likely than not that the foreign tax credits carryforwards would 
be utilized before their expiration.  At the end of 2014, the remaining foreign tax credit carryforwards are $12.7 
million.  If not utilized, the tax credits will begin to expire during 2020.    

While management believes that the deferred tax assets, net of existing valuation allowances will be utilized 
in future periods, there are inherent uncertainties regarding the ultimate realization of these assets. It is possible 
that the relative weight of positive and negative evidence regarding the realization of deferred tax assets may 
change, which could result in a material increase or decrease in the Company’s valuation allowance. Such a change 
could result in a material increase or decrease to income tax expense in the period the assessment was made.

Viad has not recorded deferred taxes on certain historical unremitted earnings of its Canadian subsidiaries 
as  management  intends  to  reinvest  those  earnings  in  its  Canadian  operations. As  of  December 31,  2014,  the 
incremental unrecognized tax liability (net of estimated foreign tax credits) related to those undistributed earnings 
was approximately $350,000. To the extent that circumstances change and it becomes apparent that some or all of 
those undistributed earnings will be remitted to the U.S., Viad would accrue income taxes attributable to such 
remittance.

The Company records uncertain tax positions in accordance with ASC 740 on the basis of a two-step process 
in which a determination is first made as to whether it is more likely than not that the tax positions will be sustained 
on the basis of the technical merits of the position.  For all tax positions meeting this threshold, Viad recognizes 
the largest amount of tax benefit that is more than 50 percent likely to be realized upon ultimate settlement with 
the related tax authority.

Pension and postretirement benefits — Viad’s pension plans use traditional defined benefit formulas based 
on years of service and final average compensation. Funding policies provide that payments to defined benefit 
pension trusts shall be at least equal to the minimum funding required by applicable regulations. The Company 
presently anticipates contributing $1.4 million to its funded pension plans and $0.8 million to its unfunded pension 
plans in 2015.

Viad and certain of its subsidiaries have defined benefit postretirement plans that provide medical and life 
insurance for certain eligible employees, retirees and dependents. The related postretirement benefit liabilities are 
recognized over the period that services are provided by employees. In addition, Viad retained the obligations for 
these benefits for retirees of certain sold businesses. While the plans have no funding requirements, Viad expects 
to contribute $1.1 million to the plans in 2015.

The assumed health care cost trend rate used in measuring the December 31, 2014 accumulated postretirement 
benefit obligation was 7.5 percent, declining one-quarter percent each year to the ultimate rate of 5.0 percent by 
the year 2024 and remaining at that level thereafter. The assumed health care cost trend rate used in measuring the 
December 31, 2013 accumulated postretirement benefit obligation was 8.0 percent, declining one-half percent 
each year to the ultimate rate of 5.0 percent by the year 2019 and remaining at that level thereafter.

A one-percentage-point increase in the assumed health care cost trend rate for each year would increase the 
accumulated postretirement benefit obligation as of December 31, 2014 by approximately $1.8 million and the 

40

total of service and interest cost components by approximately $0.1 million. A one-percentage-point decrease in 
the  assumed  health  care  cost  trend  rate  for  each  year  would  decrease  the  accumulated  postretirement  benefit 
obligation  as  of  December 31,  2014  by  approximately  $1.5  million  and  the  total  of  service  and  interest  cost 
components by approximately $0.1 million.

The weighted-average assumptions used to determine the pension and postretirement benefit obligations as 

of December 31 were as follows:

Domestic Plans

Funded Plans

Unfunded Plans

Postretirement
Benefit Plans

Foreign Plans

Discount rate
Rate of compensation increase

2013

2014

2014
4.01% 4.89% 3.90% 4.60% 4.00% 4.65% 3.85% 4.67%
3.00% 3.00%

3.00% 3.00%

N/A

N/A

N/A

N/A

2013

2014

2014

2013

2013

Weighted-average assumptions used to determine net periodic benefit cost were as follows:

Domestic Plans

Funded Plans

Unfunded Plans

Postretirement
Benefit Plans

Foreign Plans

Discount rate
Expected return on plan assets
Rate of compensation increase

2013

2014

2013

2014
4.90% 4.09% 4.60% 3.80% 4.65% 3.85% 4.67% 4.03%
0.00% 0.00% 5.69% 5.44%
4.15% 3.90%
3.00% 3.00%
N/A

N/A
3.00% 4.50%

N/A

N/A

N/A

N/A

2014

2013

2013

2014

The discount rates used in determining future pension and postretirement benefit obligations are based on 
rates determined by actuarial analysis and management review, and reflect the estimated rates of return on a high-
quality, hypothetical bond portfolio whose cash flows match the timing and amounts of expected benefit payments. 
See Note 18 of Notes to Consolidated Financial Statements.

Share-based  compensation  — Viad  grants  share-based  compensation  awards  to  officers,  directors  and 
certain  key  employees  pursuant  to  the  2007 Viad  Corp  Omnibus  Incentive  Plan  which  has  a  10-year  life  and 
provides for the following types of awards: (a) incentive and non-qualified stock options; (b) restricted stock and 
restricted stock units; (c) performance units or performance shares; (d) stock appreciation rights; (e) cash-based 
awards and (f) certain other stock-based awards.

Share-based compensation expense recognized in the consolidated financial statements in 2014, 2013 and 
2012 was $2.9 million, $5.2 million and $7.2 million, respectively. Furthermore, the total tax benefits related to 
such costs were $1.1 million, $1.9 million and $2.6 million in 2014, 2013 and 2012, respectively. No share-based 
compensation costs were capitalized during 2014, 2013 or 2012. 

The fair value of restricted stock and performance-based restricted stock awards are based on Viad’s stock 
price on the date of grant. Liability-based awards are recorded at estimated fair value, based on the number of units 
expected  to  vest  and  the  level  of  achievement  of  predefined  performance  goals  (where  applicable)  and  are 
remeasured on each balance sheet date based on Viad’s stock price or the Monte Carlo simulation model until the 
time of settlement. The fair value of performance-based awards based on a market condition is determined using 
a Monte Carlo simulation.  A Monte Carlo simulation requires the use of a number of assumptions, including 
historical volatility and correlation of the price of Viad’s stock and the price of the common shares of a comparator 
group, a risk-free rate of return and an expected term.Viad uses the Black-Scholes option pricing model for purposes 
of determining the fair value of each stock option grant for which key assumptions are necessary. These assumptions 
include Viad’s expected stock price volatility, the expected period of time the stock option will remain outstanding, 
the expected dividend yield on Viad’s common stock and the risk-free interest rate. While the Company has not 
granted stock options since 2010, changes in the assumptions could result in different estimates of the fair value 

41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
of  stock  option  grants,  and  consequently  impact  Viad’s  future  results  of  operations.  See  Note  2  of  Notes  to 
Consolidated Financial Statements.

Impact of Recent Accounting Pronouncements:

For a description of recently issued accounting pronouncements, including the expected dates of adoption 
and estimated effects, if any, on Viad’s consolidated financial statements, see Note 1 of Notes to Consolidated 
Financial Statements.

Forward-Looking Statements:

As provided by the safe harbor provision under the Private Securities Litigation Reform Act of 1995, Viad 
cautions readers that, in addition to historical information contained herein, this Annual Report includes certain 
information, assumptions and discussions that may constitute forward-looking statements. These forward-looking 
statements are not historical facts, but reflect current estimates, projections, expectations, or trends concerning 
future growth, operating cash flows, availability of short-term borrowings, consumer demand, new or renewal 
business,  investment  policies,  productivity  improvements,  ongoing  cost  reduction  efforts,  efficiency, 
competitiveness, legal expenses, tax rates and other tax matters, foreign exchange rates and the realization of 
restructuring  cost  savings. Actual  results  could  differ  materially  from  those  discussed  in  the  forward-looking 
statements. Viad’s businesses can be affected by a host of risks and uncertainties. Among other things, natural 
disasters, gains and losses of customers, consumer demand patterns, labor relations, purchasing decisions related 
to  customer  demand  for  exhibition  and  event  services,  existing  and  new  competition,  industry  alliances, 
consolidation and growth patterns within the industries in which Viad competes, acquisitions, capital allocations, 
adverse developments in liabilities associated with discontinued operations and any deterioration in the economy 
and  other  risks  discussed  in  Item 1A,  “Risk  Factors,”  included  in  this Annual  Report,  may  individually  or  in 
combination  impact  future  results.  In  addition  to  factors  mentioned  elsewhere,  economic,  competitive, 
governmental, technological, capital marketplace and other factors, including terrorist activities or war, a pandemic 
health crisis and international conditions, could affect the forward-looking statements in this Annual Report.

Item 7A. Quantitative and Qualitative Disclosures About Market Risk.

Viad’s  market  risk  exposures  relate  to  fluctuations  in  foreign  exchange  rates,  interest  rates  and  certain 
commodity prices. Foreign exchange risk is the risk that fluctuating exchange rates will adversely affect Viad’s 
financial condition or results of operations. Interest rate risk is the risk that changing interest rates will adversely 
affect the earnings of Viad. Commodity risk is the risk that changing prices will adversely affect results of operations.

Viad conducts its foreign operations primarily in Canada, the United Kingdom, Germany and to a lesser 
extent in certain other countries. The functional currency of Viad’s foreign subsidiaries is their local currency. 
Accordingly, for purposes of consolidation, Viad translates the assets and liabilities of its foreign subsidiaries into 
U.S. dollars at the foreign exchange rates in effect at the balance sheet date. The unrealized gains or losses resulting 
from the translation of these foreign denominated assets and liabilities are included as a component of accumulated 
other comprehensive income in Viad’s consolidated balance sheets. As a result, significant fluctuations in foreign 
exchange rates relative to the U.S. dollar may result in material changes to Viad’s net equity position reported in 
its consolidated balance sheets. Viad does not currently hedge its equity risk arising from the translation of foreign 
denominated assets and liabilities. Viad had cumulative unrealized foreign currency translation gains recorded in 
stockholders’ equity of $12.4 million and $30.8 million as of December 31, 2014 and 2013, respectively. During 
2014 and 2013, unrealized foreign currency translation losses of $18.4 million and $11.3 million, respectively, 
were recorded in other comprehensive income.

In addition, for purposes of consolidation, the revenues, expenses, gains and losses related to Viad’s foreign 
operations are translated into U.S. dollars at the average foreign exchange rates for the period. As a result, Viad’s 
consolidated results of operations are exposed to fluctuations in foreign exchange rates as the operating results of 
its foreign operations, when translated, may vary from period-to-period, even when the functional currency amounts 
have not changed. Such fluctuations may adversely impact overall expected profitability and historical period-to-

42

period comparisons. Viad does not currently hedge its net earnings exposure arising from the translation of its 
foreign operating results.

The following table summarizes the effect of foreign exchange rate variances on year-over-year revenue and 

segment operating results from Viad’s international operations, excluding 2014 acquisitions:

Revenues

Segment Operating Results

Weighted-Average
Exchange Rates

2014

2013

Effect of Rate
Variance 
(thousands)

Weighted-Average
Exchange Rates

2014

2013

Effect of Rate
Variance 
(thousands)

Canadian Operations:

Marketing & Events Group $
Travel & Recreation Group $

0.90
0.92

United Kingdom Operations:

Marketing & Events Group $

1.65

German Operations:

Marketing & Events Group $

1.32

$
$

$

$

0.97
0.96

1.56

1.33

$
$
$

$

$

(4,635) $
(4,735) $
(9,370)

0.88
0.93

9,105

$

1.66

(58) $

1.35

$
$

$

$

0.99
0.96

1.57

1.33

$
$
$

$

$

(211)
(877)
(1,088)

460

2

As the Canadian operations generated aggregate operating income in 2014, Viad’s segment operating income 
has been unfavorably impacted by $1.1 million from the weakening of the Canadian dollar relative to the U.S. 
dollar. As the United Kingdom operations generated aggregate operating income in 2014, Viad’s segment operating 
income has been favorably impacted by $0.5 million from the strengthening of the British pound relative to the 
U.S. dollar. The change in the Euro exchange rate relative to the U.S. dollar did not have a meaningful impact on 
Viad's segment operating income.

A hypothetical change of 10 percent in  the Canadian exchange rate would have resulted in  a change to 
operating income of approximately $2.6 million. A hypothetical change of 10 percent in the British pound exchange 
rate would have resulted in a change to operating income of approximately $0.9 million, including the results from 
the acquisition of Blitz that was completed during the third quarter of 2014. A hypothetical change of 10 percent 
in the Euro exchange rate would not have resulted in a meaningful change to operating income, including the 
results from the acquisition of N200 that was completed during the fourth quarter of 2014. 

Viad  is  exposed  to  foreign  exchange  transaction  risk  as  its  foreign  subsidiaries  have  certain  revenue 
transactions denominated in currencies other than the functional currency of the respective subsidiary. From time 
to time, Viad utilizes forward contracts to mitigate the impact on earnings related to these transactions due to 
fluctuations in foreign exchange rates. As of December 31, 2014 and 2013, Viad did not have any significant foreign 
currency forward contracts outstanding.

Viad is exposed to short-term and long-term interest rate risk on certain of its debt obligations. Viad currently 

does not use derivative financial instruments to hedge cash flows for such obligations.

Viad’s subsidiaries have exposure to changing fuel prices. Periodically, Brewster enters into futures contracts 
with an oil company to purchase two types of fuel and specifies the monthly total volume, by fuel product, to be 
purchased over the agreed upon term of the contract, which is generally no longer than one year. The main objective 
of Viad’s risk policy related to changing fuel prices is to reduce transaction exposure in order to mitigate the cash 
flow risk and protect profit margins. There were no fuel contracts outstanding as of December 31, 2014 or 2013.

Item 8. Financial Statements and Supplementary Data.

Refer to Index to Financial Statements for required information.

43

Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.

None.

Item 9A. Controls and Procedures.

Under the supervision and with the participation of management, including the Chief Executive Officer and 
Chief Financial Officer of Viad, the effectiveness of the design and operation of disclosure controls and procedures 
has been evaluated as of December 31, 2014, and, based on that evaluation, the Chief Executive Officer and Chief 
Financial Officer have concluded that these disclosure controls and procedures are effective as of December 31, 
2014. Disclosure controls and procedures are designed to ensure that information required to be disclosed in the 
reports filed or submitted under the Securities Exchange Act of 1934 is recorded, processed, summarized and 
reported, within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, 
without limitation, controls and procedures designed to ensure that information required to be disclosed in such 
reports  is  accumulated  and  communicated  to  management,  including  the  Chief  Executive  Officer  and  Chief 
Financial Officer, as appropriate to allow for timely decisions regarding required disclosure. 

In accordance with the SEC's published guidance, our management has excluded from its assessment the 
internal control over financial reporting at Blitz, onPeak and N200, which we acquired on September 16, 2014, 
October 7, 2014 and November 24, 2014, respectively, and whose financial statements constitute 19.3% of total 
assets and 1.6% of revenues of our consolidated financial statement amounts as of and for the year ended 
December 31, 2014.

There were no changes in the Company’s internal control over financial reporting during the fourth quarter 
of 2014 that have materially affected, or are reasonably likely to materially affect, internal control over financial 
reporting.

Management’s  report  on  internal  control  over  financial  reporting  and  the  report  of  Viad’s  independent 
registered public accounting firm, Deloitte & Touche LLP, are provided in this Annual Report immediately prior 
to the Index to Financial Statements.

Item 9B. Other Information.

None.

44

Item 10. Directors, Executive Officers and Corporate Governance.

PART III

Information regarding directors of Viad, director nomination procedures, the Audit Committee of Viad’s 
Board of Directors and compliance with Section 16(a) of the Securities Exchange Act of 1934, as amended, are 
included in the Proxy Statement for the Annual Meeting of Shareholders of Viad to be held on May 21, 2015, under 
the captions “Election of Directors,” “Board of Directors and Corporate Governance” and “Information on Stock 
Ownership,” and are incorporated herein by reference. Information regarding executive officers of Viad is located 
in Part I, “Other - Executive Officers of Registrant” of this Annual Report.

Viad has adopted a Code of Ethics for all directors, officers and employees of the Company and its subsidiaries. 
A copy of the Company’s Code of Ethics is available at Viad’s website at www.viad.com/pdf/corpgovernance/
CodeofEthics.pdf and is also available without charge to any shareholder upon request by writing to: Viad Corp, 
1850 North Central Avenue, Suite 1900, Phoenix, Arizona 85004-4565, Attention: Corporate Secretary.

Item 11. Executive Compensation.

Information regarding executive compensation is contained in the Proxy Statement for the Annual Meeting 
of Shareholders of Viad to be held on May 21, 2015, under the captions “Compensation Discussion and Analysis,” 
“Board of Directors and Corporate Governance” and “Executive Compensation,” and is incorporated herein by 
reference.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters.

Information regarding security ownership of certain beneficial owners and management and information 
regarding securities authorized for issuance under equity compensation plans are contained in the Proxy Statement 
for  the Annual  Meeting  of  Shareholders  of Viad  to  be  held  on  May 21,  2015,  under  the  captions  “Executive 
Compensation” and “Information on Stock Ownership,” and is incorporated herein by reference.

Item 13. Certain Relationships and Related Transactions, and Director Independence.

Information regarding director independence, and certain relationships and related transactions, is contained 
in the Proxy Statement for the Annual Meeting of Shareholders of Viad to be held on May 21, 2015, under the 
caption “Board of Directors and Corporate Governance,” and is incorporated herein by reference.

Item 14. Principal Accounting Fees and Services.

Information regarding principal accounting fees and services and the pre-approval policies and procedures 
for such fees and services, as adopted by the Audit Committee of the Board of Directors, is contained in the Proxy 
Statement  for  the Annual  Meeting  of  Shareholders  of  Viad  to  be  held  on  May 21,  2015,  under  the  caption 
“Ratification of the Appointment of Deloitte & Touche LLP as Viad’s Independent Public Accountants for 2015” 
and is incorporated herein by reference.

45

Item 15. Exhibits, Financial Statement Schedules.

PART IV

(a) 

1. The financial statements listed in the accompanying Index to Financial Statements are filed as part 
of this Annual Report.

2. The exhibits listed in the accompanying Exhibit Index are filed as part of this Annual Report.

(b) 

Exhibits

See Exhibit Index.

(c) 

Financial Statement Schedules

Schedule II – Valuation and Qualifying Accounts.

46

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant 
has duly caused this Annual Report to be signed on its behalf by the undersigned, thereunto duly authorized, in 
Phoenix, Arizona, on March 12, 2015.

VIAD CORP

By:

/s/ Steven W. Moster

  Steven W. Moster
  President and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report has been signed 

below by the following persons on behalf of Viad Corp and in the capacities and on the dates indicated:

Date: March 12, 2015

Date: March 12, 2015

Date: March 12, 2015

Date: March 12, 2015

47

Principal Executive Officer

By:

/s/ Steven W. Moster

  Steven W. Moster

President and Chief Executive
Officer

Principal Financial Officer

By:

/s/ Ellen M. Ingersoll

  Ellen M. Ingersoll
  Chief Financial Officer

Principal Accounting Officer

By:

/s/ Leslie S. Striedel

  Leslie S. Striedel
  Chief Accounting Officer

Directors

Andrew B. Benett
Daniel Boggan Jr.
Isabella Cunningham
Richard H. Dozer
Edward E. Mace
Robert E. Munzenrider
Margaret E. Pederson
Albert M. Teplin

By:

/s/ Ellen M. Ingersoll

  Ellen M. Ingersoll
  Attorney-in-Fact

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING

The management of Viad Corp (“Viad” or the “Company”) is responsible for establishing and maintaining 
adequate internal control over financial reporting. Internal control over financial reporting is defined in Rule 13a-15
(f) or 15d-15(f) promulgated under the Securities Exchange Act of 1934 as a process designed by, or under the 
supervision of, the Company’s principal executive and principal financial officers and effected by the Company’s 
board of directors, management and other personnel, to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with accounting 
principles generally accepted in the United States of America and includes those policies and procedures that:

• 

• 

• 

Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions 
and dispositions of the assets of the Company;
Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with accounting principles generally accepted in the United States of America, 
and that receipts and expenditures of the Company are being made only in accordance with authorizations 
of management and directors of the Company; and
Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or 
disposition of the Company’s assets that could have a material effect on the financial statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect 
misstatements. Projections of any evaluation of effectiveness to future periods are subject to the risk that controls 
may become inadequate because of changes in conditions, or that the degree of compliance with the policies or 
procedures may deteriorate. All internal control systems, no matter how well designed, have inherent limitations. 
Therefore, even those systems determined to be effective can provide only reasonable assurance with respect to 
financial statement preparation and presentation. Because of the inherent limitations of internal control, there is a 
risk that material misstatements may not be prevented or detected on a timely basis by internal control over financial 
reporting. However, these inherent limitations are known features of the financial reporting process. Therefore, it 
is possible to design into the process safeguards to reduce, though not eliminate, this risk.

Management performed an assessment of the effectiveness of Viad’s internal control over financial reporting 
using the criteria described in the “Internal Control - Integrated Framework (2013),” issued by the Committee of 
Sponsoring Organizations of the Treadway Commission. The objective of this assessment was to determine whether 
Viad’s internal control over financial reporting was effective as of December 31, 2014. 

In accordance with the SEC's published guidance, our management has excluded from its assessment the 
internal control over financial reporting at Blitz, onPeak and N200, which we acquired on September 16, 2014, 
October 7, 2014 and November 24, 2014, respectively, and whose financial statements constitute 19.3% of total 
assets and 1.6% of revenues of our consolidated financial statement amounts as of and for the year ended December 
31, 2014.

Based on its assessment, management concluded that, as of December 31, 2014, Viad’s internal control over 

financial reporting is effective based on those criteria.

Viad’s independent registered public accounting firm, Deloitte & Touche LLP, has issued a report relating 
to its audit of the effectiveness of Viad’s internal control over financial reporting, which appears on the following 
page of this Annual Report.

48

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Stockholders of
Viad Corp
Phoenix, Arizona

We  have  audited the  internal  control  over financial reporting of Viad  Corp and  subsidiaries  (the  “Company”) as  of 
December 31, 2014, based on criteria established in Internal Control-Integrated Framework (2013) issued by the Committee 
of Sponsoring Organizations of the Treadway Commission. As described in Management’s Report on Internal Control over 
Financial Reporting, management excluded from its assessment the internal control over financial reporting at Blitz, onPeak 
and N200, which were acquired on September 16, 2014, October 7, 2014 and November 24, 2014, respectively, and whose 
financial statements constitute 19.3% of total assets and 1.6% of revenues of the consolidated financial statement amounts as 
of and for the year ended December 31, 2014. Accordingly, our audit did not include the internal control over financial reporting 
at Blitz, onPeak and N200. The Company’s management is responsible for maintaining effective internal control over financial 
reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying 
Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s 
internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United 
States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective 
internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding 
of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design 
and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered 
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed by, or under the supervision of, the company’s 
principal executive and principal financial officers, or persons performing similar functions, and effected by the company’s 
board of directors, management, and other personnel to provide reasonable assurance regarding the reliability of financial 
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the 
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of 
the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are 
being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable 
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that 
could have a material effect on the financial statements.

Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or 
improper management override of controls, material misstatements due to error or fraud may not be prevented or detected on 
a timely basis. Also, projections of any evaluation of the effectiveness of the internal control over financial reporting to future 
periods are subject to the risk that the controls may become inadequate because of changes in conditions, or that the degree of 
compliance with the policies or procedures may deteriorate.

In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as 
of December 31, 2014, based on the criteria established in Internal Control - Integrated Framework (2013) issued by the 
Committee of Sponsoring Organizations of the Treadway Commission.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States), the consolidated financial statements and financial statement schedule as of and for the year ended December 31, 2014 
of the Company and our report dated March 12, 2015 expressed an unqualified opinion on those consolidated financial statements 
and financial statement schedule. 

/s/ DELOITTE & TOUCHE LLP
Deloitte & Touche LLP
Phoenix, Arizona
March 12, 2015

49

INDEX TO FINANCIAL STATEMENTS

Consolidated Balance Sheets .....................................................................................................................
Consolidated Statements of Operations .....................................................................................................
Consolidated Statements of Comprehensive Income ................................................................................
Consolidated Statements of Stockholders’ Equity .....................................................................................
Consolidated Statements of Cash Flows....................................................................................................
Notes to Consolidated Financial Statements..............................................................................................
Report of Independent Registered Public Accounting Firm ......................................................................
Schedule II – Valuation and Qualifying Accounts .....................................................................................

   Page
F-1
F-2
F-3
F-4
F-5
F-6
F-49
F-50

50

 
 
  
  
  
  
  
  
  
  
VIAD CORP

CONSOLIDATED BALANCE SHEETS

(in thousands, except share data)

Current assets

Assets

Cash and cash equivalents
Accounts receivable, net of allowance for doubtful accounts of $1,258 and $877,
respectively
Inventories
Deferred income taxes
Other current assets

Total current assets
Property and equipment, net
Other investments and assets
Deferred income taxes
Goodwill
Other intangible assets, net
Total Assets

Current liabilities

Liabilities and Stockholders’ Equity

Accounts payable
Customer deposits
Accrued compensation
Other current liabilities
Current portion of long-term debt and capital lease obligations

Total current liabilities
Long-term debt and capital lease obligations
Pension and postretirement benefits
Other deferred items and liabilities
Total liabilities
Commitments and contingencies

Stockholders’ equity
Viad Corp stockholders’ equity:

Common stock, $1.50 par value, 200,000,000 shares authorized, 24,934,981 shares
issued
Additional capital
Retained deficit
Unearned employee benefits and other
Accumulated other comprehensive income (loss):

Unrealized gain on investments
Cumulative foreign currency translation adjustments
Unrecognized net actuarial loss and prior service credit, net

Common stock in treasury, at cost, 4,842,621 and 4,618,433 shares, respectively

Total Viad Corp stockholders’ equity
Noncontrolling interest
Total stockholders’ equity
Total Liabilities and Stockholders’ Equity

December 31,

2014

2013

$

56,990

$

45,821

78,121
32,401
22,943
17,440
207,895
199,571
40,674
29,639
194,197
42,967
714,943

61,789
32,720
20,736
27,787
27,856
170,888
113,164
33,427
49,762
367,241

37,402
582,066
(36,427)
23

471
12,416
(13,476)
(247,088)
335,387
12,315
347,702
714,943

$

$

$

61,197
27,993
20,577
17,142
172,730
190,330
35,026
29,823
129,543
4,480
561,932

40,941
29,207
15,113
29,169
10,903
125,333
765
30,672
48,619
205,389

37,402
590,862
(50,393)
(21)

429
30,847
(11,259)
(250,426)
347,441
9,102
356,543
561,932

$

$

$

Refer to Notes to Consolidated Financial Statements.
F-1

 
VIAD CORP

CONSOLIDATED STATEMENTS OF OPERATIONS

Year Ended December 31,

2014

2013

2012

(in thousands, except per share data)
Revenues:

Exhibition and event services

Exhibits and environments

Travel and recreation services

Total revenues

Costs and expenses:

Costs of services

Costs of products sold

Gain on sale of facility and related land

Corporate activities

Interest income

Interest expense

Restructuring charges

Goodwill impairment charge

Other impairment charges

Total costs and expenses

$

772,770

$

685,350

$

171,698

120,519

1,064,987

843,652

161,469

—

14,348

(305)

2,015

1,637

—

884

159,554

108,443

953,347

758,466

157,745

(4,775)

6,755

(550)

1,234

3,793

2,097

952

1,023,700

925,717

Income from continuing operations before income taxes

Income tax expense

Income from continuing operations

Income from discontinued operations

Net income

Net income attributable to noncontrolling interest

Net income attributable to Viad

Diluted income per common share:

Continuing operations attributable to Viad common stockholders

Discontinued operations attributable to Viad common stockholders

Net income attributable to Viad common stockholders

Weighted-average outstanding and potentially dilutive common shares

Basic income per common share:

Continuing operations attributable to Viad common stockholders

Discontinued operations attributable to Viad common stockholders

Net income attributable to Viad common stockholders

Weighted-average outstanding common shares

Dividends declared per common share

Amounts attributable to Viad common stockholders

Income from continuing operations

Income from discontinued operations

Net income

$

$

$

$

$

$

$

$

41,287

109

41,178

14,389

55,567

(3,213)

52,354

2.02

0.57

2.59

20,133

2.02

0.57

2.59

19,804

1.90

40,790

11,564

52,354

$

$

$

$

$

$

$

$

27,630

8,310

19,320

2,366

21,686

(131)

21,555

0.96

0.10

1.06

20,265

0.96

0.10

1.06

19,850

2.90

19,437

2,118

21,555

$

$

$

$

$

$

$

$

Refer to Notes to Consolidated Financial Statements.

F-2

726,429

175,611

104,604

1,006,644

803,921

164,532

—

9,408

(593)

1,303

4,942

—

—

983,513

23,131

19,578

3,553

3,030

6,583

(686)

5,897

0.17

0.12

0.29

20,005

0.17

0.12

0.29

19,701

0.28

3,348

2,549

5,897

 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

VIAD CORP

(in thousands)
Net income

Other comprehensive income:

Unrealized gains on investments, net of tax expense (benefit) of $26, $96 and
$33

Unrealized foreign currency translation adjustments, net of tax

Amortization of net actuarial gain (loss), net of tax expense (benefit) of
$(1,538), $2,380 and $(574)

Amortization of prior service credit (cost), net of tax expense (benefit) of
$339, $(327) and $(433)

Comprehensive income

Comprehensive income attributable to noncontrolling interest

Comprehensive income attributable to Viad

Year Ended December 31,

2014

2013

2012

$

55,567

$

21,686

$

6,583

42

154

(18,431)

(11,311)

53

7,510

(2,568)

4,244

(1,311)

351

34,961

(3,213)

(535)

(680)

14,238

12,155

(131)

(686)

$

31,748

$

14,107

$

11,469

Refer to Notes to Consolidated Financial Statements.

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-
F

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
VIAD CORP

CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)
Cash flows from operating activities
Net income
Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization
Deferred income taxes
Income from discontinued operations
Restructuring charges
Impairment charges
Gain on sale of facility and related land
Gains on dispositions of property and other assets
Share-based compensation expense
Excess tax benefit from share-based compensation arrangements
Other non-cash items, net
Change in operating assets and liabilities (excluding the impact of acquisitions):

Receivables
Inventories
Accounts payable
Restructuring liabilities
Accrued compensation
Customer deposits
Income taxes payable
Other assets and liabilities, net
Net cash provided by operating activities
Cash flows from investing activities

Proceeds from possessory interest and personal property - discontinued
operations
Proceeds from dispositions of property and other assets
Capital expenditures
Acquisition of businesses, net of cash acquired
Proceeds from sale of facility and related land
Proceeds from sale of land—discontinued operations
Proceeds from sale of short-term investments

Net cash used in investing activities
Cash flows from financing activities

Proceeds from borrowings
Payments on debt and capital lease obligations
Dividends paid on common stock
Common stock purchased for treasury
Debt issuance costs
Excess tax benefit from share-based compensation arrangements
Proceeds from exercise of stock options

Net cash provided by (used in) financing activities

Effect of exchange rate changes on cash and cash equivalents
Net change in cash and cash equivalents
Cash and cash equivalents, beginning of year
Cash and cash equivalents, end of year
Supplemental disclosure of cash flow information

Cash paid for income taxes
Cash paid for interest
Property and equipment acquired under capital leases
Property and equipment purchases in accounts payable and accrued liabilities

$

$
$
$
$

Year Ended December 31,
2013

2012

2014

$

55,567

$

21,686

$

6,583

30,792
(9,731)
(14,389)
1,637
884
—
(958)
2,930
(114)
5,386

(10,441)
(2,555)
18,128
(5,276)
3,663
(6,406)
1,543
(12,570)
58,090

28,000

1,109
(29,389)
(120,251)
—
—
—
(120,531)

189,512
(61,461)
(38,387)
(12,321)
(1,671)
114
1,155
76,941

(3,331)

11,169
45,821
56,990

8,389
1,703
881
780

$

$
$
$
$

27,967
2,298
(2,366)
3,793
3,049
(4,775)
(265)
5,221
(422)
4,870

1,246
7,663
(15,436)
(4,841)
(11,707)
(20,965)
218
(11,179)
6,055

—

464
(36,119)
(647)
12,696
1,645
—
(21,961)

20,000
(11,362)
(58,914)
(1,328)
—
422
777
(50,405)

(2,039)

(68,350)
114,171
45,821

8,498
1,006
832
3,204

$

$
$
$
$

30,133
11,274
(3,030)
4,942
—
—
(206)
7,232
(293)
10,157

142
195
4,310
(4,694)
1,631
926
467
(583)
69,186

—

322
(27,675)
(23,546)
—
1,041
384
(49,474)

—
(2,685)
(4,454)
(1,656)
—
293
248
(8,254)

2,337

13,795
100,376
114,171

8,386
1,103
1,011
4,822

Refer to Notes to Consolidated Financial Statements.
F-5

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

VIAD CORP

Note 1. Summary of Significant Accounting Policies 

Basis of Presentation and Principles of Consolidation

The consolidated financial statements of Viad Corp (“Viad” or the “Company”) are prepared in conformity 
with accounting principles generally accepted in the United States of America (“GAAP”) and include the accounts 
of  Viad  and  all  of  its  subsidiaries. All  intercompany  account  balances  and  transactions  between  Viad  and  its 
subsidiaries have been eliminated in consolidation.

Nature of Business

Viad’s reportable segments consist of Marketing & Events U.S., Marketing & Events International and Travel 

& Recreation Group.

Marketing & Events Group

The Marketing & Events Group, comprised of Global Experience Specialists, Inc. and affiliates (“GES”),  
is a global event marketing company that helps clients gain more awareness, more involvement and more value 
from their trade show programs and other live events. The Marketing & Events Group specializes in all aspects of 
the design, planning and production of face-to-face events, immersive environments and brand-based experiences 
for clients, including show organizers, corporate brand marketers and retail shopping centers. The mission of the 
Marketing &  Events  Group  is  to  create  the  world’s  most  meaningful  and  memorable  experiences  for  show 
organizers, brand marketers, event attendees and retail shopping centers. Show organizers include for-profit and 
not-for-profit show owners as well as show management companies. Corporate brand marketers include exhibitors 
and domestic and international corporations that want to promote their brands, services and innovations, feature 
new products and build business relationships. Viad’s retail shopping center customers include major developers, 
owners and management companies of shopping malls and leisure centers.

On  September  16,  2014,  the  Company  acquired  Blitz  Communications  Group  Limited  and  affiliates 
(collectively, “Blitz”), which has offices in the United Kingdom and is a leading audio-visual staging and creative 
services provider for the live events industry in the United Kingdom and continental Europe. The purchase price 
was £15 million (approximately $24.4 million) in cash, subject to certain adjustments.

On October 7, 2014, the Company acquired onPeak LLC and Travel Planners, Inc. (collectively, “onPeak”) 
for a purchase price of $43.0 million and $33.7 million, respectively, in cash, subject to certain adjustments. Both 
acquired companies provide event accommodations services in North America to the live events industry. 

On November 24, 2014, the Company acquired N200 Limited and affiliates (collectively, “N200”) for €9.7 

million  (approximately  $12.1  million)  in  cash,  subject  to  certain  adjustments,  plus  an  earnout  payment  (the 
“Earnout”) of up to €1.0  million. The amount of the Earnout is based on N200’s achievement of established financial 
targets for fiscal 2015 (ending June 30). N200, which has offices in the United Kingdom and the Netherlands, is 
a leading event registration and data intelligence services provider for the live events industry in the United Kingdom 
and the Netherlands. 

For additional information, refer to Note 3, Acquisition of Businesses.

Travel & Recreation Group

The Travel & Recreation Group is an experiential leisure travel provider serving the needs of regional and 
long-haul visitors to iconic natural and cultural destinations in North America. The Travel & Recreation Group 
consists  of  Brewster  Inc.  (“Brewster”),  Glacier  Park,  Inc.  (“Glacier  Park”)  and Alaskan  Park  Properties,  Inc. 
(“Alaska Denali Travel”). Brewster provides tourism products and experiential services in the Canadian Rockies 
in Alberta and in other parts of Western Canada. Brewster’s operations include the Banff Gondola, Columbia 

F-6

Icefield Glacier Adventure, Glacier Skywalk (opened May 2014), Banff Lake Cruise, motorcoach services, charter 
and sightseeing services, inbound package tour operations and hotel operations. 

Glacier Park, an 80 percent owned subsidiary of Viad, owns and operates seven lodges, with accommodation 
offerings varying from hikers’ cabins to hotel suites, including St. Mary Lodge, a 115-room, full-service resort 
lodge located outside the east entrance to Glacier National Park in St. Mary, Montana; Glacier Park Lodge, a 
historic lodge in East Glacier, Montana; Grouse Mountain Lodge, a full-season lodge offering golf, skiing in the 
winter,  hiking  in  the  summer  and  other  seasonal  recreational  activities,  located  near  Glacier  National  Park  in 
Whitefish, Montana; the Prince of Wales Hotel in Waterton Lakes National Park, Alberta, Canada, which is situated 
on land for which the Company has a 42-year ground lease with the Canadian government running through January 
31, 2052; the West Glacier Motel & Cabins in West Glacier, Montana, and Motel Lake McDonald and the Apgar 
Village Lodge, which are located inside Glacier National Park. Glacier Park also operates the food and beverage 
services with respect to those properties and the retail shops located near Glacier National Park. With regard to 
Glacier Park’s concession operations within Glacier National Park, refer to Note 24, Discontinued Operations. 

On July 1, 2014, the Company acquired the West Glacier Motel & Cabins, the Apgar Village Lodge and 
related land, food and beverage services and retail operations (collectively, the “West Glacier Properties”). The 
West Glacier Motel & Cabins is a 32-room property situated on approximately 200 acres at the west entrance of 
Glacier National Park, and its full-service amenities include a restaurant, grocery store, gift shops, a gas station 
and employee accommodations. The Apgar Village Lodge is a 48-room property situated on a 3.8 acre private in-
holding inside Glacier National Park with overnight accommodations, a gift shop and employee accommodations. 
The purchase price was $16.5 million in cash with a working capital adjustment of $0.3 million, subject to certain 
adjustments. For additional information, refer to Note 3, Acquisition of Businesses.

Alaska Denali Travel operates the Denali Backcountry Lodge and Denali Cabins. In addition to lodging, 
Alaska Denali Travel also provides food and beverage operations and package tour and transportation services in 
and around Denali National Park and Preserve.

Significant Accounting Policies

Use of Estimates. The preparation of financial statements in conformity with GAAP requires management 
to make estimates and assumptions that affect the amounts reported in the consolidated financial statements and 
accompanying notes. These estimates and assumptions include, but are not limited to:

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Fair value of Viad’s reporting units used to perform annual impairment testing of recorded goodwill;
Allowances for uncollectible accounts receivable;
Provisions for income taxes, including uncertain tax positions;
Valuation allowances related to deferred tax assets;
Liabilities for losses related to self-insured liability claims;
Liabilities for losses related to environmental remediation obligations;
Sublease income associated with restructuring liabilities;
Assumptions used to measure pension and postretirement benefit costs and obligations;
Assumptions used to determine share-based compensation costs under the fair value method and
Allocation of purchase price of acquired businesses.

Actual results could differ from these and other estimates.

Cash and Cash Equivalents. Viad considers all highly-liquid investments with remaining maturities when 
purchased of three months or less to be cash equivalents. Viad’s cash and cash equivalents consist of cash and bank 
demand deposits, bank time deposits and money market mutual funds. The Company’s investments in money 
market mutual funds are classified as available-for-sale and carried at fair value.

Inventories. Inventories, which consist primarily of exhibit design and construction materials and supplies 
used  in  providing  convention  show  services,  are  stated  at  the  lower  of  cost  (first-in,  first-out  and  specific 
identification methods) or market.

F-7

Property  and  Equipment.  Property  and  equipment  are  stated  at  cost,  net  of  accumulated  depreciation. 
Property and equipment are depreciated using the straight-line method over the estimated useful lives of the assets: 
buildings, 15 to 40 years; equipment, 3 to 12 years; and leasehold improvements, over the shorter of the lease term 
or  useful  life.  Property  and  equipment  are  tested  for  potential  impairment  whenever  events  or  changes  in 
circumstances indicate that the carrying amount of the long-lived asset may not be recoverable through undiscounted 
cash flows.

Capitalized Software. Viad capitalizes certain internal and external costs incurred in developing or obtaining 
internal use software. Capitalized costs principally relate to costs incurred to purchase software from third parties, 
external direct costs of materials and services, and certain payroll-related costs for employees directly associated 
with software projects once application development begins. Costs associated with preliminary project activities, 
training and other post-implementation activities are expensed as incurred. Capitalized software costs are amortized 
using the straight-line method over the estimated useful lives of the software, ranging from three to ten years. 
These costs are included in the consolidated balance sheets under the caption “Property and equipment, net.”

Goodwill. Goodwill is tested for impairment at the reporting unit level on an annual basis as of October 31 
of each year. Goodwill is also tested for impairment between annual tests if an event occurs or circumstances 
change that would more-likely-than-not reduce the fair value of a reporting unit below its carrying amount. Viad 
uses a discounted expected future cash flow methodology (income approach) in order to estimate the fair value of 
its reporting units for purposes of goodwill impairment testing. The estimates and assumptions regarding expected 
future  cash  flows,  discount  rates  and  terminal  values  require  considerable  judgment  and  are  based  on  market 
conditions, financial forecasts, industry trends and historical experience. These estimates, however, have inherent 
uncertainties and different assumptions could lead to materially different results.

Cash Surrender Value of Life Insurance. Viad has Company-owned life insurance contracts which are 
intended to fund the cost of certain employee compensation and benefit programs. These contracts are carried at 
cash surrender value, net of outstanding policy loans. The cash surrender value represents the amount of cash the 
Company could receive if the policies were discontinued before maturity. The changes in the cash surrender value 
of the policies, net of insurance premiums, are included as a component of “Costs of Services” in the consolidated 
statements of operations.

Self-Insurance Liabilities. Viad is self-insured up to certain limits for workers’ compensation, automobile, 
product and general liability, property loss and medical claims. Viad has also retained certain liabilities related to 
workers’  compensation  and  general  liability  insurance  claims  in  conjunction  with  previously  sold  operations. 
Provisions for losses for claims incurred, including estimated claims incurred but not yet reported, are made based 
on Viad’s prior historical experience, claims frequency and other factors. Viad has purchased insurance for amounts 
in excess of the self-insured levels.

Environmental Remediation Liabilities. Viad has retained certain liabilities representing the estimated cost 
of  environmental  remediation  obligations  primarily  associated  with  previously  sold  operations.  The  amounts 
accrued primarily consist of the estimated direct incremental costs, on an undiscounted basis, for contractor and 
other  services  related  to  remedial  actions  and  post-remediation  site  monitoring.  Environmental  remediation 
liabilities are recorded when the specific obligation is considered probable and the costs are reasonably estimable. 
Subsequent recoveries from third parties, if any, are recorded through discontinued operations when realized.

Fair Value of Financial Instruments. The carrying values of cash and cash equivalents, receivables and 
accounts payable approximate fair value due to the short-term maturities of these instruments. The estimated fair 
value of debt obligations is disclosed in Note 11, Debt. 

Foreign  Currency  Translation.  Viad  conducts  its  foreign  operations  primarily  in  Canada,  the  United 
Kingdom, Germany and to a lesser extent in certain other countries. The functional currency of Viad’s foreign 
subsidiaries  is  their  local  currency. Accordingly,  for  purposes  of  consolidation, Viad  translates  the  assets  and 
liabilities of its foreign subsidiaries into U.S. dollars at the foreign exchange rates in effect at the balance sheet 
date. The unrealized gains or losses resulting from the translation of these foreign denominated assets and liabilities 

F-8

are included as a component of accumulated other comprehensive income in Viad’s consolidated balance sheets. 
In addition, for purposes of consolidation, the revenues, expenses and gains and losses related to Viad’s foreign 
operations are translated into U.S. dollars at the average foreign exchange rates for the period.

Revenue Recognition. Viad recognizes revenue when persuasive evidence of an arrangement exists, delivery 
has occurred or services have been rendered, the sales price is fixed or determinable and collectability is reasonably 
assured. GES derives revenues primarily by providing show services to exhibitors participating in exhibitions and 
events and from the design, construction and refurbishment of exhibit booths and holiday themed environments. 
Service revenue is recognized at the time services are completed. Service revenue from event accommodations 
services is recorded when services are completed and is net of commissions. Exhibits and environments revenue 
is accounted for using the completed-contract method. The Travel & Recreation Group generates revenues through 
its attractions, hotels and transportation and sightseeing services. Revenues are recognized at the time services are 
performed.

Share-Based Compensation. Viad recognizes and measures compensation costs related to all share-based 
payment  awards  using  the  fair  value  method  of  accounting.  These  awards  generally  include  restricted  stock, 
performance-based restricted stock (“PBRS”), stock options and liability-based awards (including performance 
units, restricted stock units and performance-based restricted stock units). These awards contain forfeiture and 
non-compete provisions.

The fair value of restricted stock and PBRS awards are based on Viad’s stock price on the date of grant. Viad 
issues restricted stock and PBRS awards from shares held in treasury. Future vesting of restricted stock and PBRS 
is generally subject to continued employment with Viad or its subsidiaries. Holders of restricted stock and PBRS 
have the right to receive dividends and vote the shares, but may not sell, assign, transfer, pledge or otherwise 
encumber the stock, except to the extent restrictions have lapsed.

Restricted stock awards vest between three and five years from the date of grant. Share-based compensation 
expense related to restricted stock is recognized using the straight-line method over the requisite service period of 
approximately three years except for certain awards with a five-year vesting period whereby expense is recognized 
based on an accelerated multiple-award approach over a five-year period. For these awards, 40 percent of the shares 
vest on the third anniversary of the grant and the remaining shares vest in 30 percent increments over the subsequent 
two anniversary dates.

Liability-based awards (including performance units, restricted stock units and PBRS units awarded to key 
employees at certain of the Company’s Canadian operations) are recorded at estimated fair value, based on the 
number of units expected to vest and the level of achievement of predefined performance goals (where applicable) 
and are remeasured on each balance sheet date based on Viad’s stock price or the Monte Carlo simulation method 
until the time of settlement. The fair value of performance-based awards based on a market condition is determined 
using a Monte Carlo simulation.  A Monte Carlo simulation requires the use of a number of assumptions, including 
historical volatility and correlation of the price of Viad’s stock and the price of the common shares of a comparator 
group, a risk-free rate of return and an expected term. To the extent earned, liability-based awards are settled in 
cash based on Viad’s stock price. Compensation expense related to liability-based awards is recognized ratably 
over the requisite service period of approximately three years.

Share-based compensation expense related to PBRS awards is recognized based on an accelerated multiple-
award approach over the requisite service period of approximately three years. PBRS vests when certain incentive 
performance targets established in the year of grant are achieved at target levels. PBRS is subject to a graded 
vesting schedule whereby one third of the earned shares vest after the first year and the remaining earned shares 
vest in one-third increments each year over the next two years on the first business day in January. 

The fair value of each stock option grant is estimated on the date of grant using the Black-Scholes option 
pricing model. Share-based compensation expense related to stock option awards is recognized using the straight-
line method over the requisite service period of approximately five years. The exercise price of stock options is 
based on the market value of Viad’s common stock at the date of grant. 

F-9

Common Stock in Treasury. Common stock purchased for treasury is recorded at historical cost. Subsequent 
share reissuances are primarily related to share-based compensation programs and recorded at weighted-average 
cost.

Income Per Common Share. Viad applies the two-class method in calculating income per common share 
as unvested share-based payment awards that contain nonforfeitable rights to dividends are considered participating 
securities. Accordingly, such securities are included in the earnings allocation in calculating income per share. 
Historically, Viad has funded its matching contributions to employees’ 401(k) accounts through the Company’s 
leveraged Employee Stock Ownership Plan (“ESOP”) feature of the Company’s 401(k) defined contribution plan. 
ESOP shares are treated as outstanding for income per share calculations. During 2014, the Company depleted 
these shares and matching contributions are now funded from shares of Viad common stock held in treasury. 

Impact of Recent Accounting Pronouncements

In April 2014, the FASB issued ASU No. 2014-08, Presentation of Financial Statements (Topic 205) and 
Property, Plant, and Equipment (Topic 360): Reporting Discontinued Operations and Disclosures of Disposals of 
Components  of  an  Entity. The  new  guidance  changes  the  criteria  for  reporting  discontinued  operations  while 
enhancing disclosures. Under the standard, only disposals representing a strategic shift in operations, such as a 
disposal of a major geographic area, a major line of business or a major equity method investment, may be presented 
as discontinued operations. This guidance is effective for interim and annual periods beginning after December 
15, 2014 and is not expected to have a material impact on Viad’s financial condition or results of operations.

In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606). The 
standard establishes a new recognition model that requires revenue to be recognized in a manner to depict the 
transfer of goods or services to a customer at an amount that reflects the consideration expected to be received in 
exchange for those goods or services. The guidance is effective for fiscal years beginning after December 15, 2016, 
and early adoption is not permitted. The Company has not yet determined if the adoption of this new guidance will 
have a material impact on its financial position or results of operations.

In  June  2014,  the  FASB  issued ASU  No.  2014-12,  Compensation  -  Stock  Compensation  (Topic  718): 
Accounting for Share-Based Payments When the Terms of an Award Provide that a Performance Target Could be 
Achieved after the Requisite Service Period. The new guidance requires that a performance target that affects 
vesting, and that could be achieved after the requisite service period, be treated as a performance condition. As 
such, the performance target should not be reflected in estimating the grant date fair value of the award. This update 
is effective for our fiscal year beginning January 1, 2016 and early adoption is permitted. The adoption of this new 
guidance is not expected to have a material impact on Viad’s financial condition or results of operations.

Note 2. Share-Based Compensation 

Viad grants share-based compensation awards to officers, directors and certain key employees pursuant to 
the 2007 Viad Corp Omnibus Incentive Plan (the “2007 Plan”). The 2007 Plan has a 10-year life and provides for 
the following types of awards: (a) incentive and non-qualified stock options; (b) restricted stock and restricted 
stock units; (c) performance units or performance shares; (d) stock appreciation rights; (e) cash-based awards and 
(f) certain other stock-based awards. The number of shares of common stock available for grant under the 2007 
Plan is limited to 1.7 million shares plus shares awarded under the 1997 Viad Corp Omnibus Incentive Plan (which 
terminated in May 2007) (the “1997 Plan”) that subsequently cease for any reason to be subject to such awards 
(other than by reason of exercise or settlement of the awards to the extent the shares are exercised for, or settled 
in, vested and non-forfeited shares) up to an aggregate maximum of 1.5 million shares. As of December 31, 2014, 
there were 889,254 total shares available for future grant.

F-10

The following table summarizes share-based compensation expense:

(in thousands)
Restricted stock/PBRS
Performance unit incentive plan (“PUP”)
Restricted stock units/PBRS units
Stock options

Total share-based compensation before income tax benefit
Income tax benefit
Total share-based compensation, net of income tax benefit

2014

2013

2012

2,495
359
76
—
2,930
(1,102)
1,828

$

$

3,073
1,864
177
107
5,221
(1,936)
3,285

$

$

3,267
2,922
450
593
7,232
(2,574)
4,658

$

$

In addition, $0.1 million of benefits and $0.7 million and $0.3 million of costs associated with share-based 
compensation were included in restructuring expense in 2014, 2013 and 2012, respectively. The 2014 amount of 
$0.1 million related to reversal of expense of PUP awards. Of the 2013 amount, $0.3 million related to the restricted 
stock units and PUP awards presented below. Similarly, of the 2012 amount, $0.1 million related to PUP awards. 
No share-based compensation costs were capitalized during 2014, 2013 or 2012.

On January 24, 2014 and October 25, 2013, Viad announced that its Board of Directors declared special cash 
dividends of $1.50 and $2.50 per share, respectively, to shareholders of record at the close of business on February 
7, 2014 and November 7, 2013, respectively. In accordance with the mandatory provisions of the 2007 Plan and 
the 1997 Plan, the Human Resources Committee of Viad’s Board of Directors approved equitable adjustments to 
outstanding long-term incentive awards of stock options and PUP awards issued pursuant to those plans in order 
to prevent the special dividends from diluting the rights of participants under those plans. The equitable adjustments 
to the outstanding stock options reduced the exercise price and increased the number of shares of common stock 
underlying such options. The equitable adjustment to the PUP awards reflects the effect of the special dividends, 
but would be paid only if certain performance goals are met at the end of the 3-year performance period.

Restricted Stock and PBRS. The following table summarizes restricted stock and PBRS activity:

Balance at December 31, 2011

Granted

Vested

Forfeited
Balance, December 31, 2012

Granted

Vested

Forfeited
Balance, December 31, 2013

Granted

Vested

Forfeited
Balance, December 31, 2014

Restricted Stock

PBRS

Weighted-
Average
Grant Date
Fair Value

20.36

20.46

18.26

24.80
21.25

27.27

20.83

22.13

22.78

23.79

22.51

23.13

23.30

Shares

572,022

$

168,050

(219,571)

(4,150)
516,351

101,300

(166,320)

(20,432)

430,899

128,700

(197,671)

(33,326)

328,602

Weighted-
Average
Grant Date
Fair Value

15.36

—

15.36

—

—

—

—

—

—

—

—

Shares

416

$

—
(416)
—
—

—

—

—

—

—

—

—

—

The grant date fair value of restricted stock which vested during 2014, 2013 and 2012 was $4.5 million, $3.5 
million  and  $4.0  million,  respectively.  The  grant  date  fair  value  of  PBRS  which  vested  during  2012  was 

F-11

 
approximately $6,000. No PBRS vested during 2013 and 2014. As of December 31, 2014, the unamortized cost 
of all outstanding stock awards was $3.1 million, which Viad expects to recognize in the consolidated financial 
statements over a weighted-average period of approximately 1.2 years. During 2014, 2013 and 2012, the Company 
withheld 72,996 shares at a cost of $1.8 million, 50,156 shares at a cost of $1.3 million and 56,885 shares at a cost 
of $1.1 million, respectively, related to tax withholding requirements on vested share-based awards.

Liability-Based Awards. The following table summarizes the liability-based award activity:

Balance at December 31, 2011
Granted
Vested
Forfeited
Balance, December 31, 2012
Granted
Vested
Forfeited
Balance, December 31, 2013
Granted
Vested
Forfeited
Balance, December 31, 2014

PUP Awards

Restricted Stock Units

PBRS Units

Weighted-
Average
Grant Date
Fair Value
23.02
$
20.60
—
—
21.70
27.35
—
21.15
23.46
23.71
23.01
24.43
23.51

Units
95,500
115,100
—
—
210,600
93,100
—
(3,932)
299,768
123,300
(94,600)
(61,348)
267,120

Weighted-
Average
Grant Date
Fair Value
19.07
$
20.57
15.36
20.89
20.82
27.35
19.10
22.55
22.91
24.87
23.45
27.32
23.17

Units
38,600
15,850
(13,100)
(850)
40,500
8,600
(11,300)
(9,240)
28,560
7,200
(9,890)
(500)
25,370

Weighted-
Average
Grant Date
Fair Value
15.36
$
—
15.36
—

—
—
—
—
—
—
—
—

Units

1,956
—
(1,956)
—
—
—
—
—
—
—
—
—
—

As  of  December 31,  2014  and  2013,  Viad  had  liabilities  recorded  of  $3.5  million  and  $5.9  million, 
respectively, related to PUP awards. In March 2014, the PUP units granted in 2011 vested and cash payouts totaling 
$2.9  million  were  distributed.  There  were  no  cash  settlements  of  PUP  awards  during  2013  or  2012. As  of 
December 31, 2014 and 2013, Viad had aggregate liabilities recorded of $0.5 million and $0.7 million, respectively, 
related to restricted stock unit liability awards. In February 2014, portions of the 2009, 2010 and 2011 restricted 
stock unit awards vested and cash payouts totaling $0.2 million were distributed. Similarly, in February 2013 and 
2012, portions of the 2009 and 2010 restricted stock unit awards vested and cash payouts of $0.3 million and $0.3 
million were distributed, respectively. A portion of the 2009 PBRS unit awards vested effective December 31, 2009 
and  a  cash  payout  of  $35,000  was  distributed  in  January  2012. As  previously  discussed  above,  the  equitable 
adjustment  to  the  PUP  awards  reflects  the  effect  of  the  special  dividends,  but  would  be  paid  only  if  certain 
performance goals are met at the end of the 3-year performance period. This adjustment to the PUP awards did 
not impact the compensation expense recognized by the Company for the years ended December 31, 2014  and 
2013, or the unrecognized cost.

F-12

 
Stock Options. The following table summarizes stock option activity:

Options outstanding at December 31, 2011
Exercised
Forfeited or expired
Options outstanding at December 31, 2012
Exercised
Forfeited or expired(1)
Award modification
Options outstanding at December 31, 2013
Exercised
Forfeited or expired
Award modification
Options outstanding at December 31, 2014
(1) This includes the reversal of previously canceled stock options. 

Shares

584,201
(12,099)
(208,206)
363,896
(59,543)
(15,853)
25,823
314,323
(66,076)
(18,522)
17,865
247,590

Weighted-
Average
Exercise Price
23.32
$
19.41
25.81
22.03
19.42
40.45
N/A
19.79
18.53
35.28
N/A
17.82

Options
Exercisable

396,688

276,009

314,323

247,590

As of December 31, 2014, there were no unrecognized costs related to non-vested stock option awards. No 
stock options were granted in 2014, 2013 or 2012. As previously discussed above, the equitable adjustments to 
the outstanding stock options resulting from the special cash dividends paid on February 14, 2014 and November 
14, 2013 reduced the exercise price and increased the number of shares of common stock underlying such options. 
This adjustment to the exercise price and the number of shares did not impact the compensation expense recognized 
by the Company for the years ended December 31, 2014  and 2013, or the unrecognized cost.

The following table summarizes information concerning stock options outstanding and exercisable as of 

December 31, 2014:

Range of Exercise Prices:
$16.62
$29.27
$16.62 to $29.27

Options Outstanding

Options Exercisable

Weighted-
Average
Remaining 
Contractual Life 
(in years)

3.8
0.2
3.5

Shares

224,137
23,453
247,590

Weighted-
Average 
Exercise Price
16.62
$
29.27
17.82

Shares

224,137
23,453
247,590

Weighted-
Average 
Exercise Price
16.62
$
29.27
17.82

Additional information pertaining to stock options is provided in the table below:

(in thousands)
Total intrinsic value of stock options outstanding
Total intrinsic value of stock options exercised
Fair value of stock options vested
Cash received from the exercise of stock options
Tax benefits realized for tax deductions related to stock option
exercises and performance-based awards

$
$
$
$

$

2014

2013

2012

2,251
1,616

$
$
— $
$

1,155

2,723
1,611
532
777

461

$

404

$
$
$
$

$

2,329
296
539
248

96

The aggregate intrinsic value of stock options outstanding in the table above represents the difference between 
Viad’s closing stock price on December 31 of each year and the exercise price, multiplied by the number of in-
the-money options. The intrinsic value of stock options outstanding therefore changes based on changes in the fair 
market value of Viad’s common stock.

F-13

 
Note 3. Acquisition of Businesses

West Glacier Properties

On July 1, 2014, the Company acquired the West Glacier Properties. The West Glacier Motel & Cabins is a 
32-room property situated on approximately 200 acres at the west entrance of Glacier National Park, and its full-
service amenities include a restaurant, grocery store, gift shops, a gas station and employee accommodations. The 
Apgar Village Lodge is a 48-room property situated on a 3.8 acre private in-holding inside Glacier National Park 
with overnight accommodations, a gift shop and employee accommodations. The purchase price was $16.5 million 
in cash plus a working capital adjustment of $0.3 million, subject to certain adjustments. The working capital 
adjustment relates to the true up of certain current assets and liabilities.

The following table summarizes the recording of the fair values of the assets acquired and liabilities assumed 
as of the acquisition date. These amounts are subject to change within the measurement period as our working 
capital adjustments are finalized.

(in thousands)
Purchase price paid as:

Cash
Working capital adjustment payable

Total purchase price

Fair value of net assets acquired:

Prepaid expenses
Inventory
Property and equipment, net
Intangible assets

Total assets acquired

Accrued liabilities
Customer deposits
Other liabilities
Total liabilities acquired

$

16,544
320
16,864

$

24
1,374
14,510
189
16,097
35
402
64
501

Total fair value of net assets acquired

Excess purchase price over fair value of net assets acquired (“goodwill”)

15,596
1,268

$

Under the acquisition method of accounting, the purchase price as shown in the table above is allocated to 
the tangible and identifiable intangible assets acquired and liabilities assumed based on their estimated fair values. 
The excess purchase price over fair value of net assets acquired was recorded as goodwill. The goodwill is included 
in the Travel & Recreation Group and the primary factor that contributed to the purchase price resulting in the 
recognition of goodwill relates to future growth  opportunities when combined with our other businesses. The 
goodwill  is  deductible  for  tax  purposes  over  a  period  of  15  years. The  estimated  values  of  current  assets  and 
liabilities were based upon their historical costs on the date of acquisition due to their short-term nature. Transaction 
costs associated with the acquisition of the West Glacier Properties were $0.2 million and are included in corporate 
activities in Viad’s Condensed Consolidated Statements of Operations. 

Identified intangible assets acquired in the the West Glacier Properties acquisition totaled $0.2 million and 
consist primarily of favorable lease contracts. The weighted-average amortization period related to the definite 
lived intangible assets is 3.5 years. 

The results of operations of the West Glacier Properties have been included in Viad’s condensed consolidated 
financial statements from the date of acquisition. During 2014, revenues of $4.6 million and operating income of 

F-14

$1.5 million related to the West Glacier Properties have been included in Viad’s Condensed Consolidated Statements 
of Operations.

Blitz

On September 16, 2014, the Company acquired Blitz, which has offices in the United Kingdom and is a 
leading audio-visual staging and creative services provider for the live events industry in the United Kingdom and 
continental Europe. The purchase price was £15 million (approximately $24.4 million) in cash, subject to certain 
adjustments.

The  following  table  summarizes  the  preliminary  recording  of  the  fair  values  of  the  assets  acquired  and 
liabilities assumed as of the acquisition date. Due to the recent timing of the acquisition, we have not yet finalized 
our purchase price allocation.  These amounts are subject to change within the measurement period as assessment 
of intangible assets and certain tax amounts are finalized.

(in thousands)
Purchase price paid as:

Cash
Cash acquired

Purchase price, net of cash acquired

Fair value of net assets acquired:
Accounts receivable, net
Inventory
Prepaid expenses
Property and equipment, net
Intangible assets

Total assets acquired

Accounts payable
Accrued liabilities
Customer deposits
Deferred tax liability
Revolving credit facility
Accrued dilapidations
Total liabilities acquired

$

24,416
(190)
24,226

$

264
433
410
5,902
8,708
15,717
1,232
2,246
199
241
488
589
4,995

Total fair value of net assets acquired

Excess purchase price over fair value of net assets acquired (“goodwill”)

10,722
13,504

$

Under the acquisition method of accounting, the preliminary purchase price as shown in the table above is 
allocated to the tangible and identifiable intangible assets acquired and liabilities assumed based on their estimated 
fair values. The excess purchase price over fair value of net assets acquired was recorded as goodwill. The goodwill 
is included in the Marketing & Events International segment and the primary factor that contributed to a purchase 
price resulting in the recognition of goodwill relates to future growth opportunities when combined with our other 
businesses. The goodwill is deductible for tax purposes over a period of 15 years. The estimated values of current 
assets and liabilities were based upon their historical costs on the date of acquisition due to their short-term nature. 
Transaction costs associated with the acquisition of Blitz were $0.8 million and are included in corporate activities 
in Viad’s Condensed Consolidated Statements of Operations.

 Identified intangible assets acquired in the Blitz acquisition totaled $8.7 million and consist of customer 
relationships, non-compete agreements and trade name. The weighted-average amortization period related to the 
intangible assets is approximately 6.9 years. 

F-15

The results of operations of Blitz have been included in Viad’s condensed consolidated financial statements 
from the date  of acquisition. During 2014, revenues of $10.1 million and operating income of $0.4 million related 
to Blitz have been included in Viad’s Condensed Consolidated Statements of Operations.

onPeak LLC

On October 7, 2014, the Company acquired onPeak LLC for a purchase price of $43.0 million in cash, subject 
to certain adjustments. Of the initial purchase price, $4.1 million was deposited at closing into escrow to secure 
post-closing purchase price adjustments, resolution of certain tax matters and other indemnity claims. onPeak LLC 
provides event accommodations services in North America to the live events industry. 

The  following  table  summarizes  the  preliminary  recording  of  the  fair  values  of  the  assets  acquired  and 
liabilities assumed as of the acquisition date. Due to the recent timing of the acquisition, we have not yet finalized 
our purchase price allocation. These amounts are subject to change within the measurement period as assessment 
of intangible assets and certain tax amounts are finalized.

(in thousands)
Purchase price paid as:

Cash
Cash acquired

Purchase price, net of cash acquired

Fair value of net assets acquired:
Accounts receivable, net
Prepaid expenses
Property and equipment, net
Other non-current assets
Intangible assets

Total assets acquired

Accounts payable
Accrued liabilities
Customer deposits
Deferred tax liability
Other liabilities
Total liabilities acquired

$

42,950
(4,064)
38,886

$

4,008
640
2,450
309
14,300
21,707
738
3,341
4,225
1,614
309
10,227

Total fair value of net assets acquired

Excess purchase price over fair value of net assets acquired (“goodwill”)

11,480
27,406

$

Under the acquisition method of accounting, the purchase price as shown in the table above is allocated to 
the tangible and identifiable intangible assets acquired and liabilities assumed based on their estimated fair values. 
The excess purchase price over fair value of net assets acquired was recorded as goodwill. The goodwill is included 
in the Marketing & Events U.S. segment and the primary factor that contributed to a purchase price resulting in 
the  recognition  of  goodwill  relates  to  future  growth  opportunities  when  combined  with  our  other  businesses. 
Goodwill of $9.3 million is expected to be deductible for tax purposes over a period of 15 years. The estimated 
values of current assets and liabilities were based upon their historical costs on the date of acquisition due to their 
short-term nature. Transaction costs associated with the acquisition of onPeak were $0.5 million and are included 
in corporate activities in Viad’s Condensed Consolidated Statements of Operations. 

F-16

Identified intangible assets acquired in the onPeak acquisition totaled $14.3 million and consist primarily of 
customer relationships and trade name. The weighted-average amortization period related to the definite lived 
intangible assets is 9.9 years. 

The results of operations of onPeak have been included in Viad’s condensed consolidated financial statements 
from the date of acquisition. During 2014, revenues of $2.7 million and an operating loss of $0.7 million related 
to onPeak have been included in Viad’s Condensed Consolidated Statements of Operations.

Travel Planners, Inc.

On October 7, 2014, the Company acquired Travel Planners, Inc. for a purchase price of $33.7 million in 
cash less a working capital adjustment of $0.3 million, subject to certain adjustments. Of the purchase price, $8.8 
million was deposited at closing into escrow to secure post-closing purchase price adjustments, resolution of certain 
tax matters and other indemnity claims. An additional estimated amount of $1.3 million would be payable to Travel 
Planners, Inc. upon election by the Company to treat the purchase as an asset acquisition for tax purposes.  The 
Company assumes the acquisition will be treated as an asset acquisition for tax purposes, but has not yet finalized 
determination of the election. Travel Planners, Inc. provides event accommodations services in North America to 
the live events industry. 

The  following  table  summarizes  the  preliminary  recording  of  the  fair  values  of  the  assets  acquired  and 
liabilities assumed as of the acquisition date. Due to the recent timing of the acquisition, we have not yet finalized 
our purchase price allocation. These amounts are subject to change within the measurement period as assessment 
of intangible assets and certain tax amounts are finalized.

(in thousands)
Purchase price paid as:

Cash
Additional purchase price payable upon tax election
Working capital receivable
Cash acquired

Purchase price, net of cash acquired

Fair value of net assets acquired:
Accounts receivable, net
Prepaid expenses
Property and equipment, net
Intangible assets

Total assets acquired

Accounts payable
Accrued liabilities
Customer deposits
Other liabilities
Total liabilities acquired

$

33,674
1,300
(279)
(4,204)
30,491

$

1,450
120
93
15,000
16,663
488
1,557
4,525
128
6,698

Total fair value of net assets acquired

Excess purchase price over fair value of net assets acquired (“goodwill”)

9,965
20,526

$

Under the acquisition method of accounting, the purchase price as shown in the table above is allocated to 
the tangible and identifiable intangible assets acquired and liabilities assumed based on their estimated fair values. 
The excess purchase price over fair value of net assets acquired was recorded as goodwill. The goodwill is included 
in the Marketing & Events U.S. segment and the primary factor that contributed to a purchase price resulting in 
the recognition of goodwill relates to future growth opportunities when combined with our other businesses. The 

F-17

goodwill  is  deductible  for  tax  purposes  over  a  period  of  15  years. The  estimated  values  of  current  assets  and 
liabilities were based upon their historical costs on the date of acquisition due to their short-term nature. Transaction 
costs  associated  with  the  acquisition  of Travel  Planners,  Inc.  were  $0.5  million  and  are  included  in  corporate 
activities in Viad’s Condensed Consolidated Statements of Operations. 

Identified intangible assets acquired in the Travel Planners, Inc. acquisition totaled $15.0 million and consist 
primarily of customer relationships, favorable lease contracts and trade name. The weighted-average amortization 
period related to the definite lived intangible assets is 10.1 years. 

The  results  of  operations  of Travel  Planners,  Inc.  have  been  included  in Viad’s  condensed  consolidated 
financial statements from the date of acquisition. During 2014, revenues of $3.4 million and operating income of 
$0.5 million related to Travel Planners, Inc. have been included in Viad’s Condensed Consolidated Statements of 
Operations.

N200

On November 24, 2014, the Company acquired N200 Limited and affiliates (collectively, “N200”) for €9.7 

million  (approximately  $12.1  million)  in  cash,  subject  to  certain  adjustments,  plus  an  earnout  payment  (the 
“Earnout”) of up to €1.0  million. The amount of the Earnout is based on N200’s achievement of established financial 
targets for fiscal 2015 (ending June 30). Such contingent payment, if any, will be paid during the third quarter of 
2015. N200, which has offices in the United Kingdom and the Netherlands, is a leading event registration and data 
intelligence services provider for the live events industry in the United Kingdom and the Netherlands. 

The  following  table  summarizes  the  preliminary  recording  of  the  fair  values  of  the  assets  acquired  and 
liabilities assumed as of the acquisition date. Due to the recent timing of the acquisition, we have not yet finalized 
our purchase price allocation. These amounts are subject to change within the measurement period as assessment 
of intangible assets, contingent consideration, working capital and certain tax amounts are finalized.

(in thousands)
Purchase price paid as:

Cash
Contingent consideration
Cash acquired

Purchase price, net of cash acquired

Fair value of net assets acquired:
Accounts receivable, net
Inventory
Prepaid expenses
Property and equipment, net
Intangible assets

Total assets acquired

Accounts payable
Accrued liabilities
Customer deposits
Deferred tax liability
Other liabilities
Total liabilities acquired

$

12,068
1,244
(943)
12,369

$

1,747
46
115
1,280
3,595
6,783
421
990
569
891
106
2,977

Total fair value of net assets acquired

Excess purchase price over fair value of net assets acquired (“goodwill”)

3,806
8,563

$

F-18

Under the acquisition method of accounting, the purchase price as shown in the table above is allocated to 
the tangible and identifiable intangible assets acquired and liabilities assumed based on their estimated fair values. 
The excess purchase price over fair value of net assets acquired was recorded as goodwill. The goodwill is included 
in the Marketing & Events International segment and the primary factor that contributed to a purchase price resulting 
in the recognition of goodwill relates to future growth opportunities when combined with our other businesses. 
The goodwill is deductible for tax purposes over a period of 15 years. The estimated values of current assets and 
liabilities were based upon their historical costs on the date of acquisition due to their short-term nature. Transaction 
costs associated with the acquisition of N200 were $1.0 million and are included in corporate activities in Viad’s 
Condensed Consolidated Statements of Operations. 

Identified intangible assets acquired in the N200 acquisition totaled $3.6 million and consist primarily of 
customer relationships. The weighted-average amortization period related to the definite lived intangible assets is 
7.6 years. 

The results of operations of N200 have been included in Viad’s condensed consolidated financial statements 
from the date of acquisition. During 2014, revenues of $0.4 million and an operating loss of $0.2 million related 
to N200 have been included in Viad’s Condensed Consolidated Statements of Operations.

Resource Creative Limited

In February 2013, Viad acquired the assets of Resource Creative Limited (“RCL”) for $0.6 million in cash. 
RCL is a United Kingdom-based company specializing in providing creative graphic services to the exhibition, 
events and retail markets throughout the United Kingdom and continental Europe. The purchase price was subject 
to certain adjustments, plus a deferred payment of up to approximately £0.2 million, which was contingent upon 
RCL’s  achievement of  certain  net  revenue  targets  between  the  acquisition  date  and  December  31,  2014.  RCL 
exceeded the net revenue targets for the period ended December 31, 2014 and 2013 and, consequently, deferred 
payment installments in the amount of $0.1 million (£0.1 million) and $0.2 million (£0.1 million), respectively, 
were paid in January 2015 and March 2014, respectively.

Supplementary pro forma financial information

The following table summarizes the unaudited pro forma results of operations attributable to Viad, assuming 

that the acquisitions above had each been completed on January 1, 2013:

(in thousands, except per share data)

Revenue

Depreciation and amortization

Income from continuing operations

Net income attributable to Viad
Diluted net income per share

Basic net income per share

2014

2013

$

1,109,629

$

1,015,275

38,452

44,360

55,557
2.76

2.76

38,981

15,317

17,510
0.86

0.86

Pro  forma  net  income  for  the  year  ended  December  31,  2014  was  adjusted  to  exclude  transaction  costs 
associated with the acquisitions of Blitz, West, onPeak, Travel Planners and N200, which totaled $3.0 million. 
These costs were included in the pro forma net income for the year ended December 31, 2013. 

F-19

Note 4. Inventories 

The components of inventories as of December 31 were as follows:

(in thousands)
Raw materials
Work in process
Inventories

Note 5. Other Current Assets 

Other current assets as of December 31 were as follows: 

(in thousands)
Prepaid vendor payments
Prepaid insurance
Prepaid software maintenance
Income tax receivable
Prepaid taxes
Prepaid other
Other

Other current assets

Note 6. Property and Equipment 

Property and equipment as of December 31 consisted of the following:

(in thousands)
Land and land interests
Buildings and leasehold improvements
Equipment and other

Gross property and equipment
Accumulated depreciation
Property and equipment, net

2014

2013

16,749
15,652
32,401

2014

2,689
2,170
1,934
1,869
1,416
4,427
2,935
17,440

$

$

$

$

14,825
13,168
27,993

2013

2,008
2,260
1,946
2,035
752
4,563
3,578
17,142

2014

2013

30,360
138,104
319,435
487,899
(288,328)
199,571

$

$

23,646
139,889
294,409
457,944
(267,614)
190,330

$

$

$

$

$

$

Included in the “Equipment and other” caption above are capitalized costs incurred in developing or obtaining 
internal use software. The net carrying amount of capitalized software was $17.0 million and $13.9 million as of 
December 31, 2014 and 2013, respectively. 

Included in the “Land and land interests” caption above are certain leasehold interests in land within the 
Travel & Recreation Group for which the Company is considered to have perpetual use rights. The carrying amount 
of these leasehold interests was $9.1 million and $10.0 million at December 31, 2014 and 2013, respectively. These 
land interests are not subject to amortization.

Depreciation  expense  was  $28.1  million,  $27.4  million  and  $30.0  million  for  2014,  2013  and  2012, 

respectively. 

During 2014 and 2013, Viad recorded impairment charges of $0.9 million and $1.0 million at the Marketing & 
Events Group primarily related to the write off of certain internally developed software. These impairment losses 
are included in the consolidated statements of operations under the caption “Other impairment charges.” 

F-20

 Note 7. Other Investments and Assets 

As of December 31 other investments and assets consisted of the following: 

(in thousands)
Cash surrender value of life insurance
Self-insured liability receivable
Workers’ compensation insurance security deposits
Other

Total other investments and assets

Note 8. Goodwill and Other Intangible Assets

2014

2013

20,866
7,728
4,250
7,830
40,674

$

$

19,690
5,009
3,350
6,977
35,026

$

$

The changes in the carrying amount of goodwill were as follows:

(in thousands)
Balance at December 31, 2012
Goodwill impairment charge
Business acquisitions
Foreign currency translation adjustments
Balance at December 31, 2013
Acquisition of Blitz
Acquisition of the West Glacier Properties
Acquisition of onPeak LLC
Acquisition of Travel Planners, Inc.
Acquisition of N200
Foreign currency translation adjustments
Balance at December 31, 2014

$

$

Marketing &
Events U.S.

Marketing &
Events
International

Travel &
Recreation
Group

62,686
—
—
—
62,686
—
—
27,406
20,526
—
—
110,618

$

$

23,054
—
158
(601)
22,611
13,504
—
—
—
8,563
(2,457)
42,221

$

$

52,080
(4,461)
—
(3,373)
44,246
—
1,268
—
—
—
(4,156)
41,358

$

$

Total
137,820
(4,461)
158
(3,974)
129,543
13,504
1,268
27,406
20,526
8,563
(6,613)
194,197

The following table summarizes goodwill by reporting unit and segment as of December 31:

(in thousands)
Marketing & Events Group:
Marketing & Events U.S.
Marketing & Events International:

GES United Kingdom
GES Canada

Total Marketing & Events Group
Travel & Recreation Group:

Brewster
Alaska Denali Travel
Glacier Park

Total Travel & Recreation Group
Total Goodwill

2014

2013

$

110,618

$

62,686

34,396
7,825
152,839

36,906
3,184
1,268
41,358
194,197

$

14,049
8,562
85,297

41,062
3,184
—
44,246
129,543

$

Goodwill  is  reviewed  for  impairment  annually  in  the  fourth  quarter,  or  more  frequently  if  impairment 
indicators arise.  Goodwill is required to be tested for impairment between the annual tests if an event occurs or 

F-21

circumstances change that would more likely than not reduce the fair value of a reporting unit below its carrying 
value.  

For impairment testing purposes, the goodwill related to the Marketing & Events U.S. segment is assigned 
to  and  tested  at  the  operating  segment  level.  Furthermore,  the  goodwill  related  to  the  Marketing &  Events 
International segment is assigned to and tested based on the segment’s geographical operations. For the Marketing & 
Events International segment the reporting units are GES United Kingdom and GES Canada. Brewster, Glacier 
Park and Alaska Denali Travel are considered reporting units for goodwill impairment testing purposes within the 
Travel & Recreation Group.

As a result of the Company’s most recent impairment analysis performed as of October 31, 2014, the excess 
of the estimated fair value over the carrying value (expressed as a percentage of the carrying amounts) under step 
one of the impairment test was 142 percent, 48 percent and 52 percent for each of the Marketing & Events Group 
reporting units in the United States, the United Kingdom and Canada, respectively. For the Brewster, Glacier Park 
and Alaska Denali Travel reporting units, the excess of the estimated fair value over the carrying value was 167 
percent, 16 percent and 14 percent, respectively, as of the most recent impairment test. 

As of December 31, 2014, Viad had cumulative goodwill impairment charges of $229.7 million since the 

adoption of the goodwill impairment testing provisions of ASC Topic 350.

A summary of other intangible assets as of December 31, 2014 is presented below:

(in thousands)
Amortized intangible assets:

Customer contracts and relationships
Other

Total amortized intangible assets
Unamortized intangible assets:

Business licenses

Total

Gross Carrying
Value

Accumulated
Amortization

Net Carrying
Value

$

$

41,624
4,576
46,200

460
46,660

$

$

(2,961) $
(732)
(3,693)

—
(3,693) $

38,663
3,844
42,507

460
42,967

A summary of other intangible assets as of December 31, 2013 is presented below:

(in thousands)
Amortized intangible assets:

Customer contracts and relationships
Other

Total amortized intangible assets
Unamortized intangible assets:

Business licenses

Total

Gross Carrying
Value

Accumulated
Amortization

Net Carrying
Value

$

$

5,537
1,280
6,817

460
7,277

$

$

(2,521) $
(276)
(2,797)

—
(2,797) $

3,016
1,004
4,020

460
4,480

F-22

Intangible asset amortization expense for 2014, 2013 and 2012 was $2.7 million, $1.3 million and $0.7 
million, respectively. The weighted-average amortization period of customer contracts and relationships and other 
amortizable intangible assets is approximately 9.0 years and 3.8 years, respectively. Estimated amortization expense 
related to amortized intangible assets for future years is expected to be as follows:

(in thousands)
2015
2016
2017
2018
2019
Thereafter

Note 9. Other Current Liabilities 

As of December 31 other current liabilities consisted of the following: 

(in thousands)
Continuing operations:
Self-insured liability
Accrued sales and use taxes
Accrued employee benefit costs
Accrued dividends
Accrued foreign income taxes
Accrued professional fees
Accrued restructuring
Other

Total continuing operations
Discontinued operations:
Self-insured liability
Environmental remediation liabilities
Other

Total discontinued operations
Total other current liabilities

$
$
$
$
$
$

$

$

7,585
6,765
5,915
4,942
4,546
12,754

2013

7,603
1,609
2,751
2,192
565
1,832
3,877
7,741
28,170

469
353
177
999
29,169

2014

6,297
3,624
3,215
2,107
2,370
1,228
1,154
6,861
26,856

173
350
408
931
27,787

$

$

F-23

Note 10. Other Deferred Liabilities 

As of December 31 other deferred items and liabilities consisted of the following:

(in thousands)
Continuing operations:
Self-insured liability
Self-insured excess liability
Accrued compensation
Foreign deferred tax liability
Accrued restructuring
Other

Total continuing operations
Discontinued operations:

Environmental remediation liabilities
Self-insured liability
Accrued income taxes
Other

Total discontinued operations
Total other deferred items and liabilities

Note 11. Debt 

2014

2013

$

$

13,525
7,728
6,824
2,135
555
7,904
38,671

4,395
4,327
1,119
1,250
11,091
49,762

$

$

12,307
5,009
8,349
1,989
1,919
7,552
37,125

4,666
4,489
1,085
1,254
11,494
48,619

Long-term debt as of December 31 was as follows: 

(in thousands, except interest rates)
Revolving credit agreement, 2.4% (2014) and 2.2% (2013) weighted-average 
interest rate at December 31
Capital lease obligations, 6.0% (2014) and 6.9% (2013) weighted-average
interest rate at December 31, due through 2018

Total debt

Current portion

Long-term debt and capital lease obligations

2014

2013

$

139,500

$

10,000

1,520
141,020
(27,856)
113,164

$

1,668
11,668
(10,903)
765

$

Effective December 22, 2014, Viad entered into a $300 million Amended and Restated Credit Agreement 
(the “Credit Agreement”). The Credit Agreement amends and replaces in its entirety the Company’s $180 million 
revolving credit facility under the Amended and Restated Credit Agreement dated as of May 18, 2011. The Credit 
Agreement provides for a senior credit facility in the aggregate amount of $300 million, which consists of a $175 
million revolving credit facility (the “Revolving Credit Facility”) and a $125 million term loan (the “Term Loan”). 
Loans under the Credit Agreement have a maturity date of December 22, 2019, and proceeds from the loans made 
under the Credit Agreement were used to refinance certain outstanding debt of the Company and will be used for 
the Company’s general corporate purposes in the ordinary course of its business. Under the Credit Agreement, the 
Revolving Credit Facility and/or the Term Loan may be increased up to an additional $100 million under certain 
circumstances.  If  such  circumstances  are  met,  the  Company  may  obtain  the  additional  borrowings  under  the 
Revolving Credit Facility, the Term Loan, or a combination of the two facilities. The Revolving Credit Facility 
has a $40 million sublimit for letters of credit. Borrowings and letters of credit can be denominated in U.S. dollars, 
Euros, Canadian dollars or British pounds. 

Viad’s lenders have a first perfected security interest in all of the personal property of Viad, GES and GES 
Event Intelligence Services, Inc., including 65 percent of the capital stock of top-tier foreign subsidiaries. Financial 

F-24

covenants include a fixed charge coverage ratio of not less than 1.75 to 1.00, with a step-up to 2.00 to 1.00 for the 
fiscal quarter ending June 30, 2016. Viad must maintain a leverage ratio of not greater than 3.00 to 1.00, with a 
step-down to 2.75 to 1.00 for the fiscal quarter ending March 31, 2016 and a step-down to 2.50 to 1.00 for the 
fiscal quarter ending March 31, 2017. As of December 31, 2014, the fixed charge coverage ratio was 2.61 to 1.00, 
and the leverage ratio was 1.73 to 1.00. The terms of the Credit Agreement allow Viad to pay dividends or purchase 
the Company’s common stock up to $20 million in the aggregate in any calendar year, with additional dividends, 
share repurchases or distributions of stock permitted if the Company’s leverage ratio is less than or equal to 2.00 
to 1.00, and the Liquidity Amount (defined as cash in the U.S. and Canada plus available revolver borrowings on 
a pro forma basis) is not less than $100 million, and no default or unmatured default, as defined in the Credit 
Agreement, exists. Significant other covenants include limitations on investments, additional indebtedness, sales/
leases of assets, acquisitions, consolidations or mergers and liens on property. As of December 31, 2014, Viad was 
in compliance with all covenants.

As of December 31, 2014, Viad’s total debt of $141.0 million consisted of outstanding borrowings under 
the Term Loan and Revolving Credit Facility of $125 million and $14.5 million, respectively, and capital lease 
obligations of $1.5 million. As of December 31, 2014, Viad had $159.4 million of capacity remaining under its 
Credit  Facility  reflecting  outstanding  letters  of  credit  of  $1.1  million  and  the  outstanding  balance  under  the 
Revolving Credit Facility of $14.5 million.

Borrowings under the Revolving Credit Facility (of which GES and GES Event Intelligence Services, Inc. 
are guarantors) are indexed to the prime rate or the London Interbank Offered Rate, plus appropriate spreads tied 
to Viad’s leverage ratio. Commitment fees and letters of credit fees are also tied to Viad’s leverage ratio. The fees 
on the unused portion of the Credit Facility are currently 0.35 percent annually.

As of December 31, 2014, Viad had certain obligations under guarantees to third parties on behalf of its 
subsidiaries. These guarantees are not subject to liability recognition in the consolidated financial statements and 
relate to leased facilities entered into by the Company’s subsidiary operations. The Company would generally be 
required  to  make  payments  to  the  respective  third  parties  under  these  guarantees  in  the  event  that  the  related 
subsidiary could not meet its own payment obligations. The maximum potential amount of future payments that 
Viad would be required to make under all guarantees existing as of December 31, 2014 would be $5.9 million. 
These guarantees relate to leased facilities and expire through October 2017. There are no recourse provisions that 
would enable Viad to recover from third parties any payments made under the guarantees. Furthermore, there are 
no collateral or similar arrangements whereby Viad could recover payments. 

Aggregate annual maturities of long-term debt and capital lease obligations as of December 31, 2014 are as 

follows: 

(in thousands)
2015
2016
2017
2018
2019

Total

Less: Amount representing interest

Present value of minimum lease payments

Revolving Credit
Agreement

Capital Lease
Obligations

$

$

27,000
18,750
18,750
18,750
56,250
139,500

$

$

937
507
211
3
—
1,658
(138)
1,520

The gross amount of assets recorded under capital leases as of December 31, 2014 was $3.5 million and 
accumulated amortization was $2.1 million. As of December 31, 2013, the gross amount of assets recorded under 
capital leases and accumulated amortization was $3.9 million and $2.1 million, respectively. The amortization 
charges  related  to  assets  recorded  under  capital  leases  are  included  in  depreciation  expense.  Refer  to  Note  6, 
Property and Equipment.

F-25

The weighted-average interest rate on total debt was 4.0 percent, 4.2 percent and 8.5 percent for 2014, 2013 
and  2012,  respectively.  The  estimated  fair  value  of  total  debt  was  $123.0  million  and  $11.5  million  as  of 
December 31, 2014 and 2013, respectively. The fair value of debt was estimated by discounting the future cash 
flows using rates currently available for debt of similar terms and maturity.

Note 12. Fair Value Measurements 

The fair value of an asset or liability is defined as the price that would be received to sell an asset or paid to 
transfer a liability in an orderly transaction between market participants at the measurement date. The fair value 
guidance requires an entity to maximize the use of quoted prices and other observable inputs and minimize the 
use of unobservable inputs when measuring fair value, and also establishes a fair value hierarchy which prioritizes 
the inputs to valuation techniques used to measure fair value as follows:

Level 1 - Quoted prices in active markets for identical assets or liabilities.

Level 2 - Observable inputs other than quoted prices included within Level 1 that are observable for the asset or 

liability, either directly or indirectly.

Level 3 - Unobservable inputs to the valuation methodology that are significant to the measurement of fair value.

Viad measures its money market mutual funds and certain other mutual fund investments at fair value on a 
recurring basis using Level 1 inputs. The fair value information related to these assets is summarized in the following 
tables:

(in thousands)
Assets:

Money market funds
Other mutual funds

Total assets at fair value on a recurring basis
Liabilities:

Earnout contingent consideration liability

Total liabilities at fair value on a recurring basis $

Fair Value Measurements at Reporting Date Using

Quoted Prices 
in
Active
Markets
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobserved
Inputs
(Level 3)

December 31,
2014

$

$

8,518
2,536
11,054

$

$

8,518
2,536
11,054

$

$

— $
—
— $

—
—
—

(1,210)
(1,210) $

—

— $

—

— $

(1,210)
(1,210)

(in thousands)
Assets:

Money market funds
Other mutual funds

Total assets at fair value on a recurring basis

Fair Value Measurements at Reporting Date Using

Quoted Prices
in Active
Markets
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobserved
Inputs
(Level 3)

December 31,
2013

$

$

118
2,023
2,141

$

$

118
2,023
2,141

$

$

— $
—
— $

—
—
—

As of December 31, 2014 and 2013, Viad had investments in money market mutual funds of $8.5 million 
and $0.1 million, respectively, which are included in the consolidated balance sheets under the caption “Cash and 
cash equivalents.” These investments are classified as available-for-sale and were recorded at fair value. There 
have been no realized or unrealized gains or losses related to these investments and the Company has not experienced 
any redemption restrictions with respect to any of the money market mutual funds.

F-26

 
 
 
 
As of December 31, 2014 and 2013, Viad had investments in other mutual funds of $2.5 million and $2.0 
million, respectively, which are classified in the consolidated balance sheets under the caption “Other investments 
and  assets.”  These  investments  were  classified  as  available-for-sale  and  were  recorded  at  fair  value. As  of 
December 31, 2014 and 2013, there were unrealized gains of $0.8 million ($0.5 million after-tax) and $0.7 million 
($0.4 million after-tax), respectively, which were included in the consolidated balance sheets under the caption 
“Accumulated other comprehensive income (loss).”

The fair value measurement of the earn-out contingent consideration obligation relates to the acquisition 
of N200 in November, and is included in accrued liabilities in the consolidated balance sheets. The fair value 
measurement is based upon significant inputs not observable in the market. Changes in the value of the obligation 
are recorded as income or expense in our consolidated statements of income. We estimated the original fair value 
of the contingent consideration as the present value of the expected contingent payment, determined using the 
weighted probabilities of the possible payments. We are required to reassess the fair value of the contingent payments 
on a contingent basis. Significant increases (decreases) in any of those probabilities in isolation may result in a 
higher (lower) fair value measurement. The significant inputs used in these estimates include numerous possible 
scenarios for the payments based on the contractual terms of the contingent consideration, for which probabilities 
are assigned to each scenario, which are then discounted using an appropriate discount rate commensurate with 
the  individual  risk  analysis  of  the  respective  liabilities. Although  we  believe  our  assumptions  are  reasonable, 
different assumptions or changes in the future may result in different estimated amounts. The contingent payment, 
if any, will be paid during the third quarter of 2015. A one percentage point change in the discount rates used would 
not have significantly impacted the current liability as of December 31, 2014.

The carrying values of cash and cash equivalents, receivables and accounts payable approximate fair value 
due to the short-term maturities of these instruments. The estimated fair value of debt obligations is disclosed in 
Note 11, Debt.

Note 13. Income Per Share 

The following are the components of basic and diluted income per share as of December 31:

(in thousands, except per share data)
Net income attributable to Viad (diluted)

Less: Allocation to non-vested shares

Net income allocated to Viad common stockholders (basic)

Basic weighted-average outstanding common shares

Additional dilutive shares related to share-based compensation

Diluted weighted-average outstanding shares

$

$

2014

2013

2012

$

$

52,354
(970)
51,384

19,804

329

20,133

$

$

21,555
(485)
21,070

19,850

415

20,265

5,897
(157)
5,740

19,701

304

20,005

Income per share:
Basic income attributable to Viad common stockholders
Diluted income attributable to Viad common stockholders(1)
(1) Diluted income per share amount cannot exceed basic income per share.

$

$

2.59

2.59

$

$

1.06

1.06

$

$

0.29

0.29

Options to purchase 26,000, 47,000 and 110,000 shares of common stock were outstanding during 2014, 
2013 and 2012, respectively, but were not included in the computation of dilutive shares outstanding because the 
effect would be anti-dilutive. Additionally, 329,000, 415,000 and 304,000 share-based compensation awards were 
considered  dilutive  and  included  in  the  computation  of  diluted  income  per  share  in  2014,  2013  and  2012, 
respectively.

Note 14. Employee Stock Ownership Feature of 401(k) Plan

Viad has historically funded its matching contributions to employees’ 401(k) accounts through the Company’s 
ESOP portion of the Viad Corp Capital Accumulation Plan (the “401(k) Plan”). During 2014, the Company depleted 

F-27

these shares and matching contributions are now funded from shares of Viad common stock held in treasury. All 
eligible employees of Viad and its participating affiliates, other than certain employees covered by collective-
bargaining agreements that do not expressly provide for participation of such employees in an employee stock 
ownership plan, may participate in the employee stock ownership feature within the 401(k) Plan. 

In  1989,  the  ESOP  borrowed  $40.0  million  (guaranteed  by  Viad)  to  purchase  treasury  shares  from  the 
Company. In 2004, Viad borrowed $12.2 million under its revolving credit agreement to pay in full the outstanding 
ESOP loan and obtain release of Viad from its guarantee of the loan. In connection with the loan payoff, the ESOP 
entered into a $12.4 million loan with Viad maturing in June 2009 calling for minimum quarterly principal payments 
of $250,000 plus interest. The same amount, representing unearned employee benefits, was recorded as a reduction 
of stockholders’ equity. In 2007, the loan agreement between the ESOP and Viad was extended to December 31, 
2016. As of December 31, 2014, the Company has fully paid off the ESOP loan. For prior years, the loan liability 
is included in the consolidated balance sheets under the caption “Unearned employee benefits and other.” The 
liability  was  reduced  as  the  ESOP  made  principal  payments  on  the  borrowing,  and  the  amount  offsetting 
stockholders’ equity was reduced as stock was allocated to employees and benefits were charged to expense. The 
401(k) Plan repaid the loan using Viad contributions and dividends received on the unallocated Viad shares held 
by the 401(k) Plan.

Information regarding ESOP transactions is as follows:

(in thousands)
Amounts paid by ESOP for:

Debt repayment
Interest

Amounts received from Viad as:

Contributions
Dividends

2014

2013

2012

$

44
—

44
—

$

$

1,280
1

1,202
79

1,647
5

1,604
48

Shares were released for allocation to participants based upon the ratio of the current year’s principal and 
interest payments to the sum of the total principal and interest payments expected over the remaining life of the 
loan. Viad recorded expense of less than $0.1 million in 2014, and $1.3 million and $1.7 million in 2013 and 2012, 
respectively.

There were no unallocated shares held by the 401(k) Plan as of December 31, 2014 and unallocated shares 
held by the 401(k) Plan totaled 4,361 as of December 31, 2013. In January 2014, the 4,361 shares remaining in 
the ESOP as of December 31, 2013 were fully exhausted. Matching contributions on employee deferrals for the 
remainder of 2014 were made from shares held in treasury. Shares allocated during 2013 totaled 126,216.

Note 15. Preferred Stock Purchase Rights

Viad has authorized five million and two million shares of Preferred Stock and Junior Participating Preferred 

Stock, respectively, none of which was outstanding on December 31, 2014.

On February 28, 2013, Viad’s shareholder rights plan (the “Rights Agreement”), as adjusted in connection 
with Viad’s one-for-four reverse stock split on July 1, 2004, and as amended on February 28, 2012, terminated on 
its own terms and the Preferred Stock Purchase Rights issued pursuant to the Rights Agreement expired.

F-28

Note 16. Accumulated Other Comprehensive Income 

Changes in accumulated other comprehensive income (“AOCI”) by component were as follows: 

(in thousands)

Balance at December 31, 2012

Other comprehensive income before
reclassifications
Amounts reclassified from AOCI, net of tax

Net other comprehensive income (loss)

Balance at December 31, 2013

Other comprehensive income before
reclassifications
Amounts reclassified from AOCI, net of tax

Net other comprehensive income (loss)

Balance at December 31, 2014

$

$

$

Unrealized
Gains on
Investments

Cumulative
Foreign
Currency
Translation
Adjustments

Unrecognized
Net Actuarial
Loss and
Service Credit

Accumulated
Other
Comprehensive
Income

275

$

42,158

$

(14,968) $

27,465

215

(61)

154

429

98
(56)

42

$

471

$

(11,311)
—
(11,311)
30,847

(18,432)
—
(18,432)
12,415

$

$

3,421

288

3,709
(11,259) $

—
(2,021)
(2,021)
(13,280) $

(7,675)
227
(7,448)
20,017

(18,334)
(2,077)
(20,411)
(394)

The following table presents information about reclassification adjustments out of AOCI as of December 31:

(in thousands)

Unrealized gains on investments

Tax effect

Recognized net actuarial loss

Amortization of prior service credit

Tax effect

Note 17. Income Taxes 

2014

2013

90
(34)
56

$

$

99
(38)
61

(3,821) $

(1,349)

565

1,235
(2,021) $

902

159
(288)

$

$

$

$

Affected Line Item in the
Statement Where Net
Income is Presented

Interest income

Income taxes

Income taxes

Earnings  before  income  taxes  from  continuing  operations  consist  of  the  following  for  the  years  ended 

December 31:

(in thousands)
Foreign
United States
Income from continuing operations before income taxes

$

$

2014

2013

2012

33,349
7,938
41,287

$

$

25,010
2,620
27,630

$

$

29,645
(6,514)
23,131

F-29

Significant components of the income tax provision from continuing operations are as follows:

2014

2013

2012

The Company is subject to income tax in jurisdictions in which it operates.  A reconciliation of the 
statutory federal income tax rate to the effective tax rate of the Company for the years 2012 - 2014 is as follows:

2014

2013

2012

$

14,450

35.0 % $

9,670

35.0 % $

8,096

35.0 %

(in thousands)
Current:

United States:

Federal

State

Foreign

Total current

Deferred:

United States:

Federal

State

Foreign

Total deferred
Income tax expense

(in thousands)
Computed income tax expense at statutory
federal income tax rate of 35%

State income taxes, net of federal
provision

Foreign tax rate differentials

U.S. tax on foreign earnings (net of
foreign tax credits)

Change in valuation allowance

Proceeds from life insurance

Return to provision and other adjustments

Other, net

Income tax expense

$

— $

16

9,824

9,840

(9,486)
(125)
(120)
(9,731)
109

$

(3,308) $
(286)
9,606

6,012

2,007

651
(360)
2,298

$

8,310

$

(1,537)
2,189

7,652

8,304

11,127

40

107

11,274

19,578

2.0 %

(8.8)%

(2.6)%

61.5 %

(2.0)%

(1.6)%

1.1 %

84.6 %

227

(1,262)

0.5 %

(3.1)%

(2,168)

(5.3)%

(11,650)

(28.2)%

(133)

(1,401)

2,046

109

$

(0.3)%

(3.4)%

5.0 %

345

77

(1,831)

(2,184)

(196)

1,664

765

1.2 %

0.3 %

(6.6)%

(7.9)%

(0.7)%

6.0 %

2.8 %

470

(2,031)

(595)

14,220

(472)

(371)

261

0.2 % $

8,310

30.1 % $

19,578

F-30

The components of deferred income tax assets and liabilities included in the consolidated balance sheets as 

of December 31 are as follows:

(in thousands)
Deferred tax assets:

Tax credit carryforwards
Pension, compensation and other employee benefits
Provisions for losses
Net operating loss carryforward
State income taxes
Other deferred income tax assets
Total deferred tax assets

Valuation allowance
Foreign deferred tax assets included above

Net deferred tax assets

Deferred tax liabilities:

Property and equipment
Deferred tax related to life insurance
Goodwill and other intangible assets
Unremitted foreign earnings
Other deferred income tax liabilities
Total deferred tax liabilities

Foreign deferred tax liabilities included above
United States deferred tax assets

2014

2013

$

$

21,783
23,501
12,127
4,886
2,979
3,927
69,203
(3,781)
(1,536)
63,886

(5,856)
(4,962)
(2,705)
—
(1,452)
(14,975)
3,671
52,582

$

$

26,945
23,835
13,674
4,794
2,170
5,552
76,970
(12,393)
(1,713)
62,864

(7,861)
(4,842)
(959)
(398)
(393)
(14,453)
1,989
50,400

The Company uses significant judgment in forming conclusions regarding the recoverability of its deferred 
tax assets and evaluates all available positive and negative evidence to determine if it is more-likely-than-not that 
the deferred tax assets will be realized. To the extent recovery does not appear likely, a valuation allowance must 
be recorded.  As of December 31, 2014 and 2013, Viad had gross deferred tax assets of $69.2 million and $77.0 
million, respectively. These deferred tax assets reflect the expected future tax benefits to be realized upon reversal 
of deductible temporary differences, and the utilization of net operating loss and tax credit carryforwards.

 During the year ended 2014, the Company determined it was more likely than not based upon all positive 
and negative evidence that its foreign tax credits would be fully utilized before expiration.  Accordingly, a $11.4 
million valuation allowance was released.  At the end of 2014, the Company has $12.7 million in foreign tax credit 
carryforwards that are subject to a 10-year carryforward period and will begin to expire in 2020.

 As of December 31, 2014 and 2013, Viad had gross federal, state and foreign net operating loss carryforwards 
of $75.8 million and $96.0 million, respectively, for which the Company had deferred tax assets of $4.9 million 
and $4.8 million. The state and foreign net operating loss carryforwards expire on various dates from 2015 through 
2034. During 2014, the Company decreased its valuation allowance related to state net operating loss carryforwards 
by $0.6 million. As of December 31, 2014 and 2013, Viad had a valuation allowance of $3.8 million and $1.5 
million, respectively, related to state and foreign deferred tax assets.

As of December 31, 2014, Viad had tax credit carryforwards related to alternative minimum tax of $8.8 
million that may be carried forward indefinitely. Additionally, Viad had foreign tax credit carryforwards of $12.7 
million, of which $4.7 million expire in 2020, $5.5 million expire in 2021, $0.6 million expire in 2022 and $1.9 
million expire in 2023. 

F-31

While management believes that the deferred tax assets, net of existing valuation allowances will be utilized 
in future periods, there are inherent uncertainties regarding the ultimate realization of these assets. It is possible 
that the relative weight of positive and negative evidence regarding the realization of deferred tax assets may 
change, which could result in a material increase or decrease in the Company’s valuation allowance. Such a change 
could result in a material increase or decrease to income tax expense in the period the assessment was made.

Viad has not recorded deferred taxes on certain historical unremitted earnings of its Canadian subsidiaries 
as  management  intends  to  reinvest  those  earnings  in  its  Canadian  operations. As  of  December 31,  2014,  the 
incremental unrecognized tax liability (net of estimated foreign tax credits) related to those undistributed earnings 
was approximately $350,000. To the extent that circumstances change and it becomes apparent that some or all of 
those undistributed earnings will be remitted to the U.S., Viad would accrue income taxes attributable to such 
remittance.

Viad exercises judgment in determining its income tax provision when the ultimate tax determination is 
uncertain.  Viad  classifies  liabilities  associated  with  uncertain  tax  positions  as  non-current  liabilities  in  its 
consolidated balance sheets unless they are expected to be paid within the next year. As of December 31, 2014 and 
2013, the Company had liabilities associated with uncertain tax positions (including interest and penalties) of $2.4 
million and $1.8 million, respectively, which were classified as non-current liabilities.

As of December 31, 2014, the Company recognized a net increase in the liability for uncertain tax positions 
for continuing operations of approximately $0.2 million. As of December 31, 2014, Viad had accrued interest and 
penalties related to uncertain tax positions for continuing operations of $0.1 million which are classified as a 
component of income tax expense. The tax expense impact of the uncertain tax positions was $0.4 million due to 
tax  credit  carryforwards  that  were  available  to  offset  the  expense.  The  Company  expects  that  positions 
approximating $0.3 million will be resolved or settled during 2015.

The Company had accrued liabilities for uncertain tax positions for discontinued operations of $0.6 million 
as of December 31, 2014 and 2013. In addition, as of both December 31, 2014 and 2013, Viad had accrued interest 
and penalties related to uncertain tax positions for discontinued operations of $0.5 million. Future tax resolutions 
or settlements that may occur related to these uncertain tax positions would be recorded through discontinued 
operations (net of federal tax effect, if applicable). The Company does not expect a material amount of uncertain 
tax positions to be resolved or settled within the next twelve months.

A reconciliation of the liabilities associated with uncertain tax positions (excluding interest and penalties) 

is as follows:

(in thousands)
Balance, December 31, 2011
Net additions and reductions
Balance at December 31, 2012
Additions for tax positions taken in prior years
Balance at December 31, 2013
Additions for tax positions taken in prior years
Reductions for lapse of applicable statutes
Balance at December 31, 2014

Continuing
Operations

Discontinued
Operations

Total

$

$

— $
—
—
736
736
1,019
(472)
1,283

$

636
—
636
—
636
—
—
636

$

$

636
—
636
736
1,372
1,019
(472)
1,919

Viad is subject to regular and recurring audits by taxing authorities in jurisdictions in which the Company 
currently operates or has operated in the past. This includes the United States, Canada, United Kingdom, Germany, 
and the Netherlands.

Viad’s 2008 through 2014 U.S. federal tax years and various state tax years from 2010 through 2014 remain 
subject to income tax examinations by tax authorities. The 2006 Federal tax year remains subject to examination 

F-32

Viad’s 2008 through 2014 U.S. federal tax years and various state tax years from 2010 through 2014 remain 
subject to income tax examinations by tax authorities. The 2006 Federal tax year remains subject to examination 
due to a federal net operating loss carryback claim. Tax years 2011 through 2014 remain subject to examination 
by various foreign taxing jurisdictions. 

Note 18. Pension and Postretirement Benefits 

Domestic Plans. Viad has trusteed, frozen defined benefit pension plans that cover certain employees which 
are funded by the Company. Viad also maintains certain unfunded defined benefit pension plans which provide 
supplemental benefits to select management employees. These plans use traditional defined benefit formulas based 
on years of service and final average compensation. Funding policies provide that payments to defined benefit 
pension trusts shall be at least equal to the minimum funding required by applicable regulations.

Viad also has certain defined benefit postretirement plans that provide medical and life insurance for certain 
eligible employees, retirees and dependents. The related postretirement benefit liabilities are recognized over the 
period that services are provided by employees. In addition, Viad retained the obligations for these benefits for 
retirees of certain sold businesses. While the plans have no funding requirements, Viad may fund the plans.

The components of net periodic benefit cost and other amounts recognized in other comprehensive income 

of Viad’s pension plans included the following as of December 31:

(in thousands)
Net periodic benefit cost:

Service cost
Interest cost
Expected return on plan assets
Recognized net actuarial loss

Net periodic benefit cost
Other changes in plan assets and benefit obligations
recognized in other comprehensive income:

Net actuarial loss (gain)
Reversal of amortization item:

Net actuarial loss

Total recognized in other comprehensive income (loss)

Total recognized in net periodic benefit cost and other
comprehensive income (loss)

2014

2013

2012

$

$

87
1,079
(436)
407
1,137

$

66
1,030
(400)
583
1,279

104
1,150
(406)
491
1,339

3,418

(2,565)

1,942

(407)
3,011

(583)
(3,148)

(491)
1,451

$

4,148

$

(1,869) $

2,790

F-33

The components of net periodic benefit cost and other amounts recognized in other comprehensive income 

of Viad’s postretirement benefit plans included the following:

(in thousands)
Net periodic benefit cost:

Service cost

Interest cost

Expected return on plan assets

Amortization of prior service credit

Recognized net actuarial loss

Net periodic benefit cost

Other changes in plan assets and benefit obligations
recognized in other comprehensive income:

Net actuarial loss (gain)
Prior service credit

Reversal of amortization item:

Net actuarial loss

Prior service credit

Total recognized in other comprehensive income (loss)

Total recognized in net periodic benefit cost and other
comprehensive income (loss)

2014

2013

2012

$

$

129

640

—
(593)
166

342

$

156

663

—
(902)
518

435

1,045
(1,283)

(166)
593

189

(1,496)
(40)

(518)
902
(1,152)

146

814
(74)
(1,113)
547

320

224

—

(547)
1,113

790

$

531

$

(717) $

1,110

The following table indicates the funded status of the plans as of December 31:

(in thousands)
Change in benefit obligation:

Benefit obligation at beginning of
year
Service cost
Interest cost
Actuarial adjustments
Plan amendments
Benefits paid

Benefit obligation at end of year
Change in plan assets:

Fair value of plan assets at
beginning of year
Actual return on plan assets
Company contributions
Benefits paid

Fair value of plan assets at end of
year
Funded status at end of year

Funded Plans

Unfunded Plans

Postretirement 
Benefit Plans

2014

2013

2014

2013

2014

2013

$ 13,435
—
644
2,700
—
(767)
16,012

$ 15,348
—
608
(1,530)
—
(991)
13,435

$ 10,536
87
435
649
—
(580)
11,127

$ 11,570
66
422
(856)
—
(666)
10,536

$ 16,919
129
640
1,011
(1,283)
(1,181)
16,235

$ 18,701
156
663
(1,631)
(40)
(930)
16,919

10,872
364
729
(767)

10,624
580
659
(991)

—
—
580
(580)

—
—
666
(666)

520
(34)
695
(1,181)

1,397
(135)
188
(930)

11,198

520
$ (4,814) $ (2,563) $ (11,127) $ (10,536) $ (16,235) $ (16,399)

10,872

—

—

—

F-34

 
The  net  amounts  recognized  in  Viad’s  consolidated  balance  sheets  under  the  caption  “Pension  and 

postretirement benefits”  as of December 31 were as follows:

Funded Plans

Unfunded Plans

Postretirement 
Benefit Plans

(in thousands)
Other current liabilities
Non-current liabilities
Net amount recognized

2014

2013

2014

2013

2014

2013

$

$

— $

— $

4,814
4,814

$

2,563
2,563

$

635
10,492
11,127

$

$

713
9,823
10,536

$

$

1,094
15,141
16,235

$

$

928
15,471
16,399

Amounts recognized in accumulated other comprehensive income as of December 31, 2014 consisted of:

(in thousands)
Net actuarial loss
Prior service credit

Subtotal

Less tax effect
Total

Funded
Plans

Unfunded
Plans

Postretirement
Benefit Plans

Total

$

$

9,442
—
9,442
(3,581)
5,861

$

$

4,020
—
4,020
(1,525)
2,495

$

$

5,571
(2,729)
2,842
(1,078)
1,764

$

$

19,033
(2,729)
16,304
(6,184)
10,120

Amounts recognized in accumulated other comprehensive income as of December 31, 2013 consisted of:

(in thousands)
Net actuarial loss
Prior service credit

Subtotal

Less tax effect
Total

Funded
Plans

Unfunded
Plans

Postretirement
Benefit Plans

Total

$

$

6,972
—
6,972
(2,644)
4,328

$

$

3,480
—
3,480
(1,320)
2,160

$

$

4,692
(2,038)
2,654
(1,006)
1,648

$

$

15,144
(2,038)
13,106
(4,970)
8,136

  The estimated net actuarial loss for the postretirement benefit plans that is expected to be amortized from 
accumulated other comprehensive income into net periodic benefit cost in 2015 is approximately $0.5 million. 
The  estimated  prior  service  credit  for  the  postretirement  benefit  plans  that  is  expected  to  be  amortized  from 
accumulated other comprehensive income into net periodic benefit credit in 2015 is approximately $0.6 million.

The fair value of the domestic plans’ assets by asset class was as follows:

(in thousands)
Domestic pension plans:

Fixed income securities
U.S. equity securities
Cash
Other

Total

Fair Value Measurements at December 31, 2014

Quoted Prices
in Active
Markets

Total

(Level 1)

Significant
Other
Observable
Inputs

(Level 2)

Significant
Unobserved
Inputs

(Level 3)

$

$

6,534
3,855
552
257
11,198

$

$

6,534
3,855
552
—
10,941

$

$

— $
—
—
257
257

$

—
—
—
—
—

F-35

 
 
 
(in thousands)
Domestic pension plans:

Fixed income securities
U.S. equity securities
Cash
Other

Total
Postretirement benefit plans:
Fixed income securities
U.S. equity securities
Cash

Total

Fair Value Measurements at December 31, 2013

Quoted Prices
in Active
Markets

Total

(Level 1)

Significant
Other
Observable
Inputs

(Level 2)

Significant
Unobserved
Inputs

(Level 3)

$

$

$

$

5,966
4,542
147
217
10,872

407
109
4
520

$

$

$

$

5,966
4,542
147
—
10,655

407
109
4
520

$

$

$

$

— $
—
—
217
217

$

— $
—
—
— $

—
—
—
—
—

—
—
—
—

  The  Viad Corp Medical Plan maintained a trust account  for plan assets invested in various securities.  In 
June  2014,  the  trust  account  was  closed  after  all  plan  assets  were  liquidated  to  reimburse Viad  Corp  for  net 
postretirement medical claims paid.

Viad employs a total return investment approach whereby a mix of equities and fixed income securities is 
used to maximize the long-term return of plan assets for a prudent level of risk. Risk tolerance is established through 
careful  consideration  of  plan  liabilities,  plan  funded  status,  and  corporate  financial  condition. The  investment 
portfolio contains a diversified blend of equity and fixed income securities. Furthermore, equity securities are 
diversified across U.S. and non-U.S. stocks, as well as growth and value. Investment risk is measured and monitored 
on an ongoing basis through quarterly investment portfolio reviews and annual liability measurements.

Viad utilizes a building-block approach in determining the long-term expected rate of return on plan assets. 
Historical markets are studied and long-term historical relationships between equity securities and fixed income 
securities are preserved consistent with the widely accepted capital market principle that assets with higher volatility 
generate a greater return over the long run. Current market factors such as inflation and interest rates are evaluated 
before  long-term  capital  market  assumptions  are  determined.  The  long-term  portfolio  return  also  considers 
diversification and rebalancing. Peer data and historical returns are reviewed relative to Viad’s assumed rates for 
reasonableness and appropriateness.

The  following  pension  and  postretirement  benefit  payments,  which  reflect  expected  future  service,  as 

appropriate, are expected to be paid:

(in thousands)
2015
2016
2017
2018
2019
2020-2024

$

Funded
Plans

Unfunded
Plans

Postretirement
Benefit
Plans

$

872
845
888
908
889
5,046

$

647
745
781
802
812
3,869

1,116
1,159
1,175
1,185
1,161
5,441

F-36

 
 
        
Foreign Pension Plans. Certain of Viad’s foreign operations also maintain trusteed defined benefit pension 
plans covering certain employees which are funded by the companies, and unfunded defined benefit pension plans 
providing  supplemental  benefits  to  select  management  employees. These  plans  use  traditional  defined  benefit 
formulas based on years of service and final average compensation. Funding policies provide that payments to 
defined benefit pension trusts shall be at least equal to the minimum funding required by applicable regulations. 
The components of net periodic benefit cost and other amounts recognized in other comprehensive income included 
the following: 

(in thousands)
Net periodic benefit cost:

Service cost
Interest cost
Expected return on plan assets
Recognized net actuarial loss

Net periodic benefit cost
Other changes in plan assets and benefit obligations
recognized in other comprehensive income:

Net actuarial loss (gain)
Reversal of amortization of net actuarial loss

Total recognized in other comprehensive income (loss)
Total recognized in net periodic benefit cost and other
comprehensive income (loss)

2014

2013

2012

$

$

413
631
(640)
145
549

$

534
702
(698)
248
786

361
145
506

(1,214)
(248)
(1,462)

491
737
(622)
201
807

958
(201)
757

$

1,055

$

(676) $

1,564

The following table represents the funded status of the plans as of December 31:

(in thousands)
Change in benefit obligation:

Benefit obligation at beginning of year
Service cost
Interest cost
Actuarial adjustments
Benefits paid
Translation adjustment

Benefit obligation at end of year
Change in plan assets:

Fair value of plan assets at beginning of year
Actual return on plan assets
Company contributions
Benefits paid
Translation adjustment

Fair value of plan assets at end of year
Funded status at end of year

Funded Plans

Unfunded Plans

2014

2013

2014

2013

$

$

11,460
413
507
1,042
(344)
(1,062)
12,016

11,560
983
604
(344)
(1,056)
11,747

$

(269) $

15,387
534
582
(473)
(3,644)
(926)
11,460

12,997
1,148
1,892
(3,644)
(833)
11,560
100

$

$

2,911
—
124
234
(211)
(302)
2,756

—

211
(211)

—
(2,756) $

$

3,032
—
120
44
(219)
(66)
2,911

—
—
219
(219)
—
—
(2,911)

As of December 31, 2014 and 2013, the foreign funded plans had net liabilities of  $0.3 million and net assets 
of $0.1 million, respectively. The unfunded plans had liabilities of $2.8 million and $2.9 million at December 31, 
2014 and 2013, respectively. These amounts are each included in the consolidated balance sheets under the caption 
“Pension and postretirement benefits.” 

F-37

 
The net actuarial losses for the foreign funded plans as of December 31, 2014 and 2013 were $4.0 million 
($3.1  million  after-tax)  and  $3.8  million  ($2.8  million  after-tax),  respectively.  The  net  actuarial  losses  as  of 
December 31, 2014 and 2013 for the foreign unfunded plans were $407,000 ($213,000 after-tax) and $367,000 
($275,000 after-tax), respectively.

The fair value of the foreign pension plans’ assets by asset category were as follows:

(in thousands)
Assets:

Canadian fixed income securities
International equity securities
U.S. equity securities
Other

Total

(in thousands)
Assets:

Canadian fixed income securities
International equity securities
U.S. equity securities
Other

Total

Fair Value Measurements at December 31, 2014

Quoted Prices
in Active
Markets
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobserved
Inputs
(Level 3)

Total

5,367
4,693
1,236
451
11,747

$

$

5,367
4,273
1,236
451
11,327

$

$

— $
420
—
—
420

$

—
—
—
—
—

Fair Value Measurements at December 31, 2013

Quoted Prices
in Active
Markets
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobserved
Inputs
(Level 3)

Total

5,174
4,781
1,269
336
11,560

$

$

5,174
4,386
1,269
336
11,165

$

$

— $
395
—
—
395

$

—
—
—
—
—

$

$

$

$

The following payments, which reflect expected future service, as appropriate, are expected to be paid:

(in thousands)
2015
2016
2017
2018
2019
2020-2024

Funded
Plans

Unfunded
Plans

$

$

357
431
434
456
517
3,055

187
187
186
186
186
918

F-38

 
 
 
 
Information for Pension Plans with an Accumulated Benefit Obligation in Excess of Plan Assets. The 

accumulated benefit obligations in excess of plan assets as of December 31 were as follows: 

(in thousands)
Projected benefit obligation
Accumulated benefit obligation
Fair value of plan assets

(in thousands)
Projected benefit obligation
Accumulated benefit obligation
Fair value of plan assets

Domestic Plans

Funded Plans

Unfunded Plans

2014

2013

2014

2013

$

16,012
16,012
11,200

$

13,435
13,435
10,872

$

11,127
11,014
—

10,536
10,227
—

Foreign Plans

Funded Plans

Unfunded Plans

2014

2013

2014

2013

$

12,016
11,268
11,747

$

11,460
10,823
11,560

$

2,756
2,656
—

2,911
2,911
—

$

$

Contributions. In aggregate for both the domestic and foreign plans, the Company anticipates contributing 
$1.4  million  to  the  funded  pension  plans,  $0.8  million  to  the  unfunded  pension  plans  and  $1.1  million  to  the 
postretirement benefit plans in 2015.

Weighted-Average Assumptions. Weighted-average assumptions used to determine benefit obligations as 

of December 31 were as follows:

Domestic Plans

Funded Plans

Unfunded Plans

Postretirement
Benefit Plans

Foreign Plans

Discount rate
Rate of compensation increase

2013

2014

2014
4.01% 4.89% 3.90% 4.60% 4.00% 4.65% 3.85% 4.67%
3.00% 3.00%

3.00% 3.00%

N/A

N/A

N/A

N/A

2014

2013

2013

2014

2013

Weighted-average assumptions used to determine net periodic benefit cost were as follows:

Domestic Plans

Funded Plans

Unfunded Plans

Postretirement
Benefit Plans

Foreign Plans

Discount rate
Expected return on plan assets
Rate of compensation increase

2014

2013

2013

2014
4.90% 4.09% 4.60% 3.80% 4.65% 3.85% 4.67% 4.03%
0.00% 0.00% 5.69% 5.44%
4.15% 3.90%
3.00% 3.00%
N/A

N/A
3.00% 4.50%

N/A

N/A

N/A

N/A

2014

2013

2014

2013

The assumed health care cost trend rate used in measuring the December 31, 2014 accumulated postretirement 
benefit obligation was 7.5 percent, declining one-quarter percent each year to the ultimate rate of 5.0 percent by 
the year 2024 and remaining at that level thereafter. The assumed health care cost trend rate used in measuring the 
December 31, 2013 accumulated postretirement benefit obligation was 8.0 percent, declining one-half percent 
each year to the ultimate rate of 5.0 percent by the year 2019 and remaining at that level thereafter.

A one-percentage-point increase in the assumed health care cost trend rate for each year would increase the 
accumulated postretirement benefit obligation as of December 31, 2014 by approximately $1.8 million and the 
total of service and interest cost components by approximately $0.1 million. A one-percentage-point decrease in 
the  assumed  health  care  cost  trend  rate  for  each  year  would  decrease  the  accumulated  postretirement  benefit 
obligation  as  of  December 31,  2014  by  approximately  $1.5  million  and  the  total  of  service  and  interest  cost 
components by approximately $0.1 million.

F-39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Multi-employer  Plans. Viad  contributes  to  defined  benefit  pension  plans  under  the  terms  of  collective-
bargaining agreements that cover its union-represented employees. The financial risks of participating in these 
multi-employer pension plans generally include the fact that assets contributed to the plan by one employer may 
be used to provide benefits to employees of other participating employers. Furthermore, if a participating employer 
ceases to contribute to the plan, the unfunded obligations of the plan may be borne by the remaining participating 
employers. In addition, if Viad were to discontinue its participation in some of its multi-employer pension plans, 
the Company may be required to pay those plans a withdrawal liability amount based on the underfunded status 
of the plan. Viad also contributes to defined contribution plans pursuant to its collective-bargaining agreements, 
which are generally not subject to the funding risks inherent in defined benefit pension plans. The overall level of 
Viad’s contributions to its multi-employer plans may significantly vary from year to year based on the demand for 
union-represented  labor  to  support  the  Company’s  operations. Viad  does  not  have  any  minimum  contribution 
requirements for future periods pursuant to its collective-bargaining agreements for individually significant multi-
employer plans.

Viad’s participation in multi-employer pension plans for 2014 is outlined in the following table. Unless 
otherwise noted, the most recent Pension Protection Act zone status available in 2014 and 2013 relates to the plan’s 
year end as of December 31, 2013 and 2012, respectively, and is based on information received from the plan. 
Among other factors, plans in the red zone are generally less than 65 percent funded, plans in the yellow zone are 
less than 80 percent funded, and plans in the green zone are at least 80 percent funded. The “FIP/RP Status Pending/
Implemented” column indicates plans for which a financial improvement plan or a rehabilitation plan is either 
pending or has been implemented.

F-40

Pension
Protection Act
Zone Status

Plan

(in thousands)

Pension Fund:

EIN

No.

2014

2013

FIP/RP
Status
Pending/ 
Implemented

Viad Contributions

2014

2013

2012

Surcharge
Paid

Expiration
Date of
Collective-
Bargaining 
Agreement(s)

Western Conference of
Teamsters Pension Plan

91-6145047

95-6376874

36-6130207

53-0181657

51-6030753

36-6044243

36-1416355

95-6042875

95-6392774

Southern California 
Local 831—Employer 
Pension Fund(1)

Chicago Regional
Council of Carpenters
Pension Fund

National Electrical
Benefit Fund

Electrical Contractors
Assoc. Chicago Local
Union 134, IBEW Joint
Pension Trust of Chicago
Plan #2

Central States, Southeast
and Southwest Areas
Pension Plan

Machinery Movers 
Riggers & Mach Erect 
Local 136 Supplemental 
Retirement  Plan(1),

Southwest Carpenters
Pension Trust

Southern California
IBEW-NECA Pension
Fund

All other funds(2)

Total contributions to
defined benefit plans

Total contributions to
other plans

1

1

1

1

2

1

1

1

1

Green

Green

Green

Green

Yellow

Yellow

Green

Green

No

No

Yes

No

$ 6,369

$ 5,524

$ 5,694

No

5/31/15

2,481

2,244

2,358

No

8/31/17

1,946

1,614

1,749

1,457

1,631

1,814

No

No

5/31/18

6/16/15

Green

Green

No

1,081

957

108

No

6/3/17

Red

Red

Yes

1,018

836

874

No

7/31/15

Red

Red

Green

Green

Yes

No

993

885

430

812

930

944

No

No

6/30/19

6/30/15

Yellow

Yellow

Yes

768

4,097

184

2,592

62

No

continuous

2,468

21,095

16,824

17,001

2,057

3,489

3,668

Total contributions to
multi-employer plans
(1) The Company contributed more than 5 percent of total plan contributions for the 2013 and 2012 plan years based 

$ 20,313

$ 23,152

$ 20,669

on the plans’ Form 5500s.

(2) Represents participation in 41 pension funds during 2014.

Other Employee Benefits. Costs of the 401(k) Plan and other benefit plans totaled less than $0.1 million 

for 2014, and  $1.3 million and $1.7 million in 2013 and 2012, respectively.

Note 19. Restructuring Charges 

Marketing & Events Group Consolidation

Beginning in 2009, Viad commenced certain restructuring actions designed to reduce the Company’s cost 
structure primarily within the Marketing & Events U.S. segment, and to a lesser extent in the Marketing & Events 
International  segment.  The  Company  implemented  a  strategic  reorganization  plan  in  order  to  consolidate  the 
separate business units within the Marketing & Events U.S. segment. The Company also consolidated facilities 
and streamlined its operations in the United Kingdom and Germany. As a result, the Company recorded restructuring 
charges in 2014, 2013 and 2012, primarily consisting of severance and related benefits as a result of workforce 
reductions and charges related to the consolidation and downsizing of facilities representing the remaining operating 
lease obligations (net of estimated sublease income) and related costs.

F-41

  
 
Other Restructurings

The Company has recorded restructuring charges in connection with the consolidation of certain support 
functions at its corporate headquarters, and certain reorganization activities within the Travel & Recreation Group. 
These charges primarily consist of severance and related benefits due to headcount reductions. 

The table below represents a reconciliation of beginning and ending liability balances by major restructuring 

activity:

(in thousands)
Balance at December 31, 2011

Restructuring charges

Cash payments

Adjustment to liability

Foreign currency translation
adjustment
Balance at December 31, 2012

Restructuring charges (recoveries)

Cash payments

Adjustment to liability
Balance at December 31, 2013

Restructuring charges (recoveries)

Cash payments

Adjustment to liability
Balance at December 31, 2014

Marketing & Events
Group Consolidation

Other Restructurings

Severance &
Employee
Benefits

Facilities

Severance &
Employee
Benefits

Facilities

Total

$

831

$

4,819

$

24

$

1,276

$

2,506

(2,670)
51

2

720

2,931

(2,411)

—

1,240

2,358

(3,055)

—

$

543

$

2,346
(1,567)
(27)

—

5,571
(315)
(1,691)
—

3,565
(828)
(1,376)
(200)
1,161

90
(114)
—

—

—

1,869
(498)
(478)
893

107
(845)
85

—
(343)
—

—

933
(692)
(241)
—

—

—

—

—

$

240

$

— $

6,950

4,942
(4,694)
24

2

7,224

3,793
(4,841)
(478)
5,698

1,637
(5,276)
(115)
1,944

As of December 31, 2014, the liabilities related to severance and employee benefits are expected to be paid 
by the end of 2015. Refer to Note 22, Segment Information for information regarding restructuring charges by 
segment.

Note 20. Leases and Other

Viad has entered into operating leases for the use of certain of its offices, equipment and other facilities. 
These leases expire over periods up to 40 years. Leases which expire are generally renewed or replaced by similar 
leases. Some leases contain scheduled rental increases accounted for on a straight-line basis.

F-42

 
 
As of December 31, 2014, Viad’s future minimum rental payments and related sublease rentals receivable 

with respect to non-cancelable operating leases with terms in excess of one year were as follows:

(in thousands)
2015
2016
2017
2018
2019
Thereafter
Total

Rental
Payments

16,343
14,115
12,709
10,888
7,739
9,755
71,549

$

$

Receivable
Under Subleases
1,372
$
1,232
1,021
1,023
622
926
6,196

$

Net rent expense under operating leases consisted of the following as of December 31:

(in thousands)
Minimum rentals
Sublease rentals

Total rentals, net

2014

2013

2012

$

$

37,707
(6,884)
30,823

$

$

34,201
(6,815)
27,386

$

$

36,309
(6,501)
29,808

The aggregate annual maturities and the related amounts representing interest on capital lease obligations 

are included in Note 11.

In addition, as of December 31, 2014, the Company had aggregate purchase obligations of $28.2 million 

related to various licensing agreements, consulting and other contracted services.

Note 21. Litigation, Claims, Contingencies and Other 

Viad and certain of its subsidiaries are plaintiffs or defendants to various actions, proceedings and pending 
claims, some of which involve, or may involve, compensatory, punitive or other damages. Litigation is subject to 
many uncertainties and it is possible that some of the legal actions, proceedings or claims could be decided against 
Viad. Although the amount of liability as of December 31, 2014 with respect to these matters is not ascertainable, 
Viad believes that any resulting liability, after taking into consideration amounts already provided for and insurance 
coverage, will not have a material effect on Viad’s business, financial position or results of operations.

Viad is subject to various U.S. federal, state and foreign laws and regulations governing the prevention of 
pollution and the protection of the environment in the jurisdictions in which Viad has or had operations. If the 
Company has failed to comply with these environmental laws and regulations, civil and criminal penalties could 
be imposed and Viad could become subject to regulatory enforcement actions in the form of injunctions and cease 
and desist orders. As is the case with many companies, Viad also faces exposure to actual or potential claims and 
lawsuits  involving  environmental  matters  relating  to  its  past  operations.  Although  it  is  a  party  to  certain 
environmental disputes, Viad believes that any resulting liabilities, after taking into consideration amounts already 
provided for and insurance coverage, will not have a material effect on the Company’s financial position or results 
of operations. As of December 31, 2014 and 2013, Viad had recorded environmental remediation liabilities of $4.7 
million and $5.0 million related to previously sold operations, respectively.

As of December 31, 2014, Viad had certain obligations under guarantees to third parties on behalf of its 
subsidiaries. These guarantees are not subject to liability recognition in the consolidated financial statements and 
relate to leased facilities entered into by Viad’s subsidiary operations. The Company would generally be required 
to make payments to the respective third parties under these guarantees in the event that the related subsidiary 
could not meet its own payment obligations. The maximum potential amount of future payments that Viad would 
be required to make under all guarantees existing as of December 31, 2014 would be $5.9 million. These guarantees 
relate to leased facilities expiring through October 2017. There are no recourse provisions that would enable Viad 

F-43

to recover from third parties any payments made under the guarantees. Furthermore, there are no collateral or 
similar arrangements whereby Viad could recover payments.

A significant portion of Viad’s employees are unionized and the Company is a party to approximately 100 
collective-bargaining  agreements,  with  approximately  one-third  requiring  renegotiation  each  year.  As  of 
December 31, 2014, approximately 30 percent of Viad’s regular full-time employees are covered by collective-
bargaining agreements. If the Company were unable to reach an agreement with a union during the collective-
bargaining process, the union may call for a strike or work stoppage, which may, under certain circumstances, 
adversely impact the Company’s businesses and results of operations. Viad believes that relations with its employees 
are satisfactory and that collective-bargaining agreements expiring in 2015 will be renegotiated in the ordinary 
course of business without having a material adverse effect on Viad’s operations. The Company entered into new 
showsite and warehouse agreements with the Chicago Teamsters Local 727, effective January 1, 2014, and those 
agreements contain provisions that allow the parties to re-open negotiation of the agreements on pension-related 
issues. The Company is in informal discussions regarding those issues with all relevant parties and is working 
diligently to resolve those issues in a manner that will be reasonable and equitable to employees, customers and 
shareholders. Although the Company’s labor relations are currently stable, disruptions pending the outcome of the 
Chicago Teamsters Local 727 negotiations could occur, as they could with any collective-bargaining agreement 
negotiation, with the possibility of an adverse impact on the operating results of the Marketing & Events Group.

Viad’s businesses contribute to various multi-employer pension plans based on obligations arising under 
collective bargaining agreements covering its union-represented employees. Viad’s contributions to these plans in 
2014,  2013  and  2012  totaled  $23.2  million,  $20.3  million  and  $20.7  million,  respectively.  Based  upon  the 
information available to Viad from plan administrators, management believes that several of these multi-employer 
plans are underfunded. The Pension Protection Act of 2006 requires pension plans underfunded at certain levels 
to reduce, over defined time periods, the underfunded status. In addition, under current laws, the termination of a 
plan, or a voluntary withdrawal from a plan by Viad, or a shrinking contribution base to a plan as a result of the 
insolvency or withdrawal of other contributing employers to such plan, would require Viad to make payments to 
such plan for its proportionate share of the plan’s unfunded vested liabilities. As of December 31, 2014, the amount 
of additional funding, if any, that Viad would be required to make related to multi-employer pension plans is not 
ascertainable.

Viad is self-insured up to certain limits for workers’ compensation, employee health benefits, automobile, 
product and general liability and property loss claims. The aggregate amount of insurance liabilities (up to the 
Company’s retention limit) related to Viad’s continuing operations was approximately $19.9 million as of December 
31, 2014. Of this total, $12.4 million related to workers’ compensation liabilities and the remaining $7.5 million 
related  to  general/auto  liability  claims. Viad  has  also  retained  and  provided  for  certain  insurance  liabilities  in 
conjunction with previously sold businesses totaling $4.5 million as of December 31, 2014, related to workers’ 
compensation liabilities. Provisions for losses for claims incurred, including estimated claims incurred but not yet 
reported, are made based on Viad’s historical experience, claims frequency and other factors. A change in the 
assumptions used could result in an adjustment to recorded liabilities. Viad has purchased insurance for amounts 
in excess of the self-insured levels, which generally range from $0.2 million to $0.4 million on a per claim basis. 
Viad does not maintain a self-insured retention pool fund as claims are paid from current cash resources at the time 
of settlement. Viad’s net cash payments in connection with these insurance liabilities were $4.8 million, $6.6 million 
and $5.6 million in 2014, 2013 and 2012, respectively.

In  addition,  as  of  December  31,  2014 Viad  had  recorded  insurance  liabilities  of  $7.7  million  related  to 
continuing operations in excess of the self-insured levels for which Viad remains the primary obligor. Of this total, 
$3.1 million related to workers’ compensation liabilities and the remaining $4.6 million related to general/auto 
liability claims. The Company has recorded those amounts in other deferred items and liabilities in Viad’s Condensed 
Consolidated Balance Sheets with a corresponding receivable in other investments and assets.

F-44

Note 22. Segment Information 

Viad measures profit and performance of its operations on the basis of segment operating income which 
excludes  restructuring  charges  and  recoveries  and  impairment  charges  and  recoveries.  Intersegment  sales  are 
eliminated in consolidation and intersegment transfers are not significant. Corporate activities include expenses 
not allocated to operations. Depreciation and amortization and share-based compensation expense are the only 
significant non-cash items for the reportable segments. No reportable segment has a single client comprising more 
than 6.3 percent of that segment’s revenues, and no single client comprises more than 4.2 percent of Viad’s revenues. 
Disclosures regarding Viad’s reportable segments with reconciliations to consolidated totals are as follows:

2014

2013

2012

$

$

$

$

$

$

710,835
249,649
(16,016)
944,468
120,519
1,064,987

21,400
10,339
31,739
28,127
59,866
(14,348)
45,518
305
(2,015)

278
(1,808)
41
(148)

$

$

$

628,856
229,312
(13,264)
844,904
108,443
953,347

11,024
9,068
20,092
21,819
41,911
(6,755)
35,156
550
(1,234)

409
(2,362)
(809)
(1,031)

—
(884)
—
41,287

$

(658)
(294)
(2,097)
27,630

$

676,772
240,137
(14,869)
902,040
104,604
1,006,644

5,579
12,321
17,900
20,291
38,191
(9,408)
28,783
593
(1,303)

(3,479)
(1,373)
(79)
(11)

—
—
—
23,131

(in thousands)
Revenues:
Marketing & Events Group:

U.S.
International
Intersegment eliminations
Total Marketing & Events Group
Travel & Recreation Group
Total revenue
Segment operating income:
Marketing & Events Group:

U.S.
International

Total Marketing & Events Group
Travel & Recreation Group
Segment operating income

Corporate activities

Operating income
Interest income
Interest expense

Restructuring recoveries (charges):

Marketing & Events U.S.
Marketing & Events International
Travel & Recreation Group
Corporate

Impairment charges:

Marketing & Events U.S.
Marketing & Events International
Travel & Recreation Group

Income from continuing operations before income taxes $

F-45

(in thousands)
Assets:
Marketing & Events Group:

U.S.
International

Travel & Recreation Group
Corporate and other

Depreciation and amortization:
Marketing & Events Group:

U.S.
International

Travel & Recreation Group
Corporate and other

Capital expenditures:
Marketing & Events Group:

U.S.
International

Travel & Recreation Group
Corporate and other

2014

2013

2012

$

$

$

$

$

$

304,727
116,842
199,986
93,388
714,943

16,066
6,311
8,232
183
30,792

14,515
4,134
10,740
—
29,389

$

$

$

$

$

$

194,422
81,058
209,611
76,841
561,932

14,906
5,566
7,319
176
27,967

8,278
4,332
23,108
401
36,119

$

$

$

$

$

$

203,145
100,387
223,199
123,846
650,577

17,643
5,162
7,183
145
30,133

7,525
4,913
15,201
36
27,675

Geographic Areas.  Viad’s  foreign  operations  are  located  principally  in  Canada,  the  United  Kingdom, 
Germany, the United Arab Emirates and the Netherlands. Marketing & Events Group revenues are designated as 
domestic or foreign based on the originating location of the product or service. Long-lived assets are attributed to 
domestic or foreign based principally on the physical location of the assets. Long-lived assets consist of “Property 
and equipment, net” and “Other investments and assets.” The table below presents the financial information by 
major geographic area: 

(in thousands)
Revenues:

United States
United Kingdom
Canada
Other international

Total revenues
Long-lived assets:
United States
Canada
United Kingdom
Other international
Total long-lived assets

2014

2013

2012

$

$

$

$

718,538
174,127
153,775
18,547
1,064,987

130,401
78,193
13,973
242
222,809

$

$

$

$

637,482
151,217
148,934
15,714
953,347

132,315
82,986
9,631
424
225,356

$

$

$

$

681,827
153,027
151,070
20,720
1,006,644

141,727
76,067
9,757
2,163
229,714

Note 23. Common Stock Repurchases 

In December 2012, Viad announced the authorization of its Board of Directors to repurchase shares of the 
Company’s common stock from time to time at prevailing market prices. During 2014, Viad repurchased 448,436 

F-46

shares on the open market for $10.6 million. No shares were repurchased on the open market during 2013. As of 
December 31, 2014, 582,002 shares remain available for repurchase. Additionally, during 2014, 2013 and 2012, 
the Company withheld 72,996 shares at a cost of $1.8 million, 50,156 shares at a cost of $1.3 million and 56,885 
shares at a cost of $1.1 million, respectively, related to tax withholding requirements on share-based awards.

As  part  of 

the  Company 
repurchased141,462 shares on the open market at a total cost of approximately $3.8 million. Refer to Note 26, 
Subsequent Event. 

the  Company’s  share 

repurchase  program, 

in  February  2015, 

Note 24. Discontinued Operations 

In 2014, Viad recorded income from discontinued operations of $13.3 million primarily related to the gain 
on the possessory interest and personal property at Glacier Park. The Company’s 2013 and 2012 results related to 
the operations of Glacier Park’s concession contract business have been reclassified as discontinued operations in 
Viad’s Condensed Consolidated Statements of Operations. For the years ended 2013 and 2012, Viad recorded 
income from discontinued operations of $1.2 million and $2.4 million related to Glacier Park income.

On December 31, 2013, Glacier Park’s concession contract with the Park Service to operate lodging, tour 
and transportation and other hospitality services within Glacier National Park expired. Upon completion of the 
contract, the Company received cash payments in January 2014 totaling $25.0 million resulting in a pre-tax gain 
of $21.5 million for the Company’s possessory interest. The gain after-tax on the possessory interest was $13.5 
million with $2.7 million attributable to the noncontrolling interest. These amounts are included in income (loss) 
from  discontinued  operations  and  net  income  attributable  to  noncontrolling  interest  in  Viad’s  Condensed 
Consolidated Statements of Operations, respectively. In September 2014, the Company received $3.0 million in 
cash for the sale of the remaining personal property assets held for sale at Glacier Park. This resulted in a gain of 
approximately $0.7 million, net of tax.

The following summarizes Glacier Park’s expired concession contract operating results, which are presented 
in  income  (loss)  from  discontinued  operations,  net  of  tax,  in  Viad’s  Condensed  Consolidated  Statements  of 
Operations as of December 31: 

(in thousands)

Total revenue

Costs (recoveries) and expenses

Impairment charges

Restructuring charges
Income from discontinued operations, before income taxes

Income tax (expense) benefit
Income from discontinued operations, net of tax

Gain on sale of discontinued operations, net of tax
Income from discontinued operations

2014

2013

2012

$

(93)
—

—
(93)
45
(48)
13,343

13,295

19,445
(15,462)
(2,364)
(98)
1,521
(280)
1,241

—

1,241

$

18,587
(14,916)
—

—

3,671
(1,265)
2,406

—

2,406

(481)
1,925

Income from discontinued operations attributable to
noncontrolling interest
Income from discontinued operations attributable to Viad

(2,825)
10,470

$

$

(248)
993

$

For the year ended December 31, 2013, the Company recorded a non-cash impairment charge of $4.5 million 
representing all goodwill at the Glacier Park reporting unit, of which $2.1 million related to continuing operations 
and  $2.4  million  related  to  discontinued  operations. Additionally,  for  the  year  ended  December  31,  2013,  the 
Company recorded other asset impairment charges of $1.0 million at the Marketing & Events Group related to the 
write-off of certain assets within the Marketing & Events Group.

F-47

For the year ended December 31, 2014, Viad also recorded income from discontinued operations, net of tax, 
of $1.1 million primarily due to additional reserves related to certain liabilities associated with previously sold 
operations  and  an  insurance  recovery.  For  the  year  ended  December  31,  2013,  Viad  recorded  income  from 
discontinued operations, net of tax, of $1.1 million primarily related to the sale of land associated with previously 
sold operations. In 2012, Viad recorded income from discontinued operations of $0.6 million related to the reversal 
of certain liabilities associated with previously sold operations.

The following is a reconciliation of net income attributable to the noncontrolling interest for the year ended 

December 31: 

(in thousands)

Income (loss) from continuing operations

Income from discontinued operations

Net income attributable to noncontrolling interest

2014

2013

2012

$

$

388

2,825

3,213

$

$

(117) $
248

131

$

205

481

686

Note 25. Condensed Consolidated Quarterly Results (Unaudited) 

The following quarterly financial information was derived from the Company’s interim financial statements 
and  was  prepared  in  a  manner  consistent  with  the  annual  financial  statements  and  includes  all  adjustments 
(consisting of normal recurring accruals) considered necessary for a fair presentation.

(in thousands, except per share data)

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

2014

2013

Revenues:

Operating income (loss):
Ongoing operations(1)

Corporate activities

$ 285,641

$ 256,391

$ 299,802

$ 223,155

$ 285,159

$ 246,180

$ 220,167

$ 201,842

$

13,361

$

14,136

$

33,013

$

(644)

$

13,595

$

11,455

$

18,723

$

(1,862)

Restructuring (charges) recoveries

Impairment charges

Operating income (loss)

Income (loss) from continuing operations 
attributable to Viad(2)
Net income (loss) attributable to Viad(2)
Income (loss) per common share-Diluted(2),
(3):

Income (loss) from continuing operations
attributable to Viad

Net income (loss) attributable to Viad
Income (loss) per common share-Basic(2),(3):

Income (loss) from continuing operations
attributable to Viad

$

$

$

$

$

$

(2,039)

(211)

—

11,111

9,312

21,882

0.46

1.08

$

$

$

$

$

(1,991)

(1,369)

(884)

9,892

7,978

6,742

0.39

0.33

(3,468)

(6,850)

(234)

—

29,311

30,755

29,620

1.53

1.48

$

$

$

$

$

$

$

$

$

$

177

—

(7,317)

(7,255)

(5,889)

(0.37)

(0.30)

$

$

$

$

$

(806)

(720)

—

12,069

8,453

8,065

0.42

0.40

$

$

$

$

$

(1,167)

(2,034)

(773)

—

9,515

6,516

6,253

0.32

0.31

$

$

$

$

$

(639)

(3,049)

13,001

8,871

11,855

0.44

0.58

$

$

$

$

$

(2,748)

(1,661)

—

(6,271)

(4,403)

(4,618)

(0.22)

(0.23)

0.46

$

0.39

$

1.53

$

(0.37)

$

0.42

$

0.32

$

0.44

$

(0.22)

Net income (loss) attributable to Viad

1.48
(1) Represents revenues less costs of services and products sold.
(2) Includes $10.9 million benefit associated with the 2014 third quarter release of the valuation allowance relating 

(0.23)

(0.30)

0.40

0.58

0.31

0.33

1.08

$

$

$

$

$

$

$

$

to foreign income tax credits.

(3) The sum of quarterly income per share amounts may not equal annual income per share due to rounding.

Note 26. Subsequent Event

As  part  of 

the  Company’s  share 

repurchase  program, 

in  February  2015, 

the  Company 

repurchased 141,462 shares on the open market at a total cost of approximately $3.8 million.

F-48

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Stockholders
Viad Corp
Phoenix, Arizona

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Viad  Corp  and  subsidiaries  (the 
“Company”)  as  of  December 31,  2014  and  2013,  and  the  related  consolidated  statements  of  operations, 
comprehensive  income,  stockholders’  equity  and  cash  flows  for  each  of  the  three  years  in  the  period  ended 
December 31, 2014. Our audits also included the financial statement schedule listed in the Index at Item 15. These 
consolidated  financial  statements  and  financial  statement  schedule  are  the  responsibility  of  the  Company’s 
management. Our responsibility is to express an opinion on these consolidated financial statements and financial 
statement schedule based on our audits.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight 
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance 
about whether effective internal control over financial reporting was maintained in all material respects. Our audit 
included obtaining an understanding of internal control over financial reporting, assessing the risk that a material 
weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the 
assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe 
that our audit provides a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial 
position of the Company as of December 31, 2014 and 2013, and the results of its operations and its cash flows 
for  each  of  the  three  years  in  the  period  ended  December 31,  2014,  in  conformity  with  accounting  principles 
generally accepted in the United States of America. Also, in our opinion, such financial statement schedule, when 
considered in relation to the basic consolidated financial statements taken as a whole, presents fairly, in all material 
respects, the information set forth therein.

We have audited the internal control over financial reporting of Viad Corp and subsidiaries (the “Company”) 
as of December 31, 2014, based on criteria established in Internal Control-Integrated Framework (2013) issued 
by the Committee of Sponsoring Organizations of the Treadway Commission. 

/s/ DELOITTE & TOUCHE LLP
Deloitte & Touche LLP
Phoenix, Arizona
March 12, 2015

F-49

VIAD CORP
SCHEDULE II – VALUATION AND QUALIFYING ACCOUNTS

(in thousands)
Allowance for doubtful accounts:

December 31, 2012
December 31, 2013
December 31, 2014

Deferred tax valuation allowance:

December 31, 2012
December 31, 2013
December 31, 2014

Additions

Deductions

Balance at
Beginning

Charged to

Charged to
Other

Credited
to Other

Balance at

of Year

Expense

Accounts

Write Offs

Accounts

End of Year

$

$

$

1,072
1,150
877

708
313
821

356
14,576
12,393

$ 14,220
1,917
95

$

$

— $
—
—

(630) $
(586)
(440)

— $
—
—

1,150
877
1,258

— $
—
2,589

— $

(4,100)
(11,782)

— $ 14,576
12,393
—
3,295
—

F-50

 
 
 
EXHIBIT INDEX

Exhibit #
3.A

3.B

4.A

4.B

10.A1

10.A2

10.A3

10.A4

10.A5

10.A6

10.A7

10.A8

10.A9

10.A10

10.A11

10.A12

Copy of Restated Certificate of Incorporation of Viad Corp, as amended through July 1, 2004,
filed as Exhibit 3.A to Viad Corp’s Form 10-Q for the period ended June 30, 2004, is hereby
incorporated by reference (SEC File No. 001-11015; SEC Film No. 04961107).

Copy of Bylaws of Viad Corp, as amended through December 5, 2013, filed as Exhibit 3 to Viad
Corp’s Form 8-K filed December 9, 2013, is hereby incorporated by reference.

Copy of $300,000,000 Amended and Restated Credit Agreement, dated as of December 22, 2014,
filed as Exhibit 4 to Viad Corp’s Form 8-K filed December 23, 2014, is hereby incorporated by
reference.

Copy of Amended and Restated Pledge and Security Agreement, Guaranty, and Amended and
Restated Subsidiary Pledge and Security Agreement dated as of December 22, 2014, filed as
Exhibit 4 to Viad Corp’s Form 8-K filed December 23, 2014, is hereby incorporated by reference.

Copy of 2007 Viad Corp Omnibus Incentive Plan, filed as Appendix A to Viad Corp’s Proxy
Statement for the 2012 Annual Meeting of Shareholders, filed April 13, 2012, is hereby
incorporated by reference.+

Copy of form of Restricted Stock Agreement-Executives, effective as of February 25, 2008,
pursuant to the 2007 Viad Corp Omnibus Incentive Plan, filed as Exhibit 10.C to Viad Corp’s
Form 8-K filed February 28, 2008, is hereby incorporated by reference (SEC File No. 001-11015;
SEC Film No. 08651224).+

Copy of form of Restricted Stock Agreement for Outside Directors, effective as of February 25,
2008, pursuant to the 2007 Viad Corp Omnibus Incentive Plan, filed as Exhibit 10.F to Viad
Corp’s Form 8-K filed February 28, 2008, is hereby incorporated by reference (SEC File No.
001-11015; SEC Film No. 08651224).+

Copy of form of Performance Unit Agreement, effective as of March 26, 2014, pursuant to the
2007 Viad Corp Omnibus Incentive Plan, filed as Exhibit 10.C to Viad Corp’s Form 8-K filed
March 28, 2014, is hereby incorporated by reference.+

Copy of form of Restricted Stock Agreement - Executives (three-year cliff vesting), effective as of
March 23, 2011, pursuant to the 2007 Viad Corp Omnibus Incentive Plan, filed as Exhibit 10.B to
Viad Corp’s Form 8-K filed March 29, 2011, is hereby incorporated by reference.+

Copy of form of Restricted Stock Units Agreement, effective as of March 23, 2011, pursuant to
the 2007 Viad Corp Omnibus Incentive Plan, filed as Exhibit 10.C to Viad Corp’s Form 8-K filed
March 29, 2011, is hereby incorporated by reference.+

Copy of form of Performance Unit Agreement, effective as of March 23, 2011, pursuant to the
2007 Viad Corp Omnibus Incentive Plan, filed as Exhibit 10.D to Viad Corp’s Form 8-K filed
March 29, 2011, is hereby incorporated by reference.+

Copy of Viad Corp Performance Unit Incentive Plan, effective as of February 27, 2013, pursuant
to the 2007 Viad Corp Omnibus Incentive Plan, filed as Exhibit 10.D to Viad Corp’s Form 8-K
filed March 5, 2013, is hereby incorporated by reference.+

Copy of Viad Corp Management Incentive Plan, amended as of February 27, 2013, pursuant to the
2007 Viad Corp Omnibus Incentive Plan, filed as Exhibit 10.C to Viad Corp’s Form 8-K filed
March 5, 2013, is hereby incorporated by reference.+

Copy of form of Non-Qualified Stock Option Agreement, effective as of February 25, 2008,
pursuant to the 2007 Viad Corp Omnibus Incentive Plan, filed as Exhibit 10.D to Viad Corp’s
Form 8-K filed February 28, 2008, is hereby incorporated by reference (SEC File No. 001-11015;
SEC Film No. 08651224).+

Copy of form of Non-Qualified Stock Option Agreement, effective as of February 25, 2010,
pursuant to the 2007 Viad Corp Omnibus Incentive Plan, filed as Exhibit 10.B to Viad Corp’s
Form 8-K filed February 26, 2010, is hereby incorporated by reference (SEC File No.
001-110015; SEC Film No. 10640085).+
Copy of form of Incentive Stock Option Agreement, effective as of February 25, 2010, pursuant to
the 2007 Viad Corp Omnibus Incentive Plan, filed as Exhibit 10.A to Viad Corp’s Form 8-K filed
February 26, 2010, is hereby incorporated by reference (SEC File No. 001-110015; SEC Film No.
10640085).+

   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
10.A13

10.A14

10.A15

10.A16

10.A17

10.B1

10.B2

10.C1

10.C2

10.C3

10.C4

10.D1

10.D2

10.D3

10.E

10.F1

10.F2

Copy of form of Restricted Stock Units Agreement, effective as of February 24, 2009, pursuant to
the 2007 Viad Corp Omnibus Incentive Plan, filed as Exhibit 10.A to Viad Corp’s Form 8-K filed
February 26, 2009, is hereby incorporated by reference (SEC File No. 001-11015; SEC Film No.
09634971).+

Copy of form of Restricted Stock Agreement - Executives (three-year cliff vesting), effective as of
November 29, 2012, pursuant to the 2007 Viad Corp Omnibus Incentive Plan, filed as Exhibit 10
to Viad Corp’s Form 8-K filed December 3, 2012, is hereby incorporated by reference.+

Copy of form of Restricted Stock Units Agreement, effective as of March 26, 2014, pursuant to
the 2007 Viad Corp Omnibus Incentive Plan, filed as Exhibit 10.B to Viad Corp’s Form 8-K filed
March 28, 2014, is hereby incorporated by reference.+

Copy of form of Restricted Stock Agreement - Executives, effective as of March 26, 2014, 
pursuant to the 2007 Viad Corp Omnibus Incentive Plan, filed as Exhibit 10.A to Viad Corp’s 
Form 8-K filed March 28, 2014, is hereby incorporated by reference.+

Copy of form of Restricted Stock Agreement - Executives, effective as of  December 3, 2014, 
pursuant to the 2007 Viad Corp Omnibus Incentive Plan, filed as Exhibit 10.A to Viad Corp’s 
Form 8-K filed December 5, 2014, is hereby incorporated by reference.+

Copy of form of Transition Services Agreement, effective as of January 2, 2014, between 
Brewster Inc. and Michael M. Hannan, filed as Exhibit 10 to Viad Corp’s Form 8-K filed March 
17, 2014, is hereby incorporated by reference.+

Copy of Severance Agreement and General Release between Viad Corp and Paul B. Dykstra, 
effective as of December 3, 2014, filed as Exhibit 10.C to Viad Corp’s Form 8-K filed December 
5, 2014, is hereby incorporated by reference.+

Copy of form of Viad Corp Executive Severance Plan (Tier I-2013), effective as February 27, 
2013, filed as Exhibit 10.B to Viad Corp’s Form 8-K filed March 5, 2013, is hereby incorporated 
by reference.+

Copy of forms of Viad Corp Executive Severance Plans (Tier I and II), amended and restated for
Code Section 409A as of January 1, 2005, filed as Exhibit 10.B to Viad Corp’s Form 8-K filed
August 29, 2007, is hereby incorporated by reference (SEC File No. 001-11015; SEC Film No.
071088413).+

Copy of amendment No. 1 to Viad Corp Executive Severance Plan (Tier I), effective as of 
February 26, 2014, filed as Exhibit 10 to Viad Corp’s Form 8-K filed March 4, 2014, is hereby 
incorporated by reference.+

Copy of Executive Officer Pay Continuation Policy adopted February 7, 2007, filed as Exhibit 
10.A to Viad Corp’s Form 8-K filed February 13, 2007, is hereby incorporated by reference (SEC 
File No. 001-11015; SEC Film No. 07609762).+

Copy of Employment Agreement between Viad Corp and Paul B. Dykstra dated as of May 15, 
2007, filed as Exhibit 10.B to Viad Corp’s Form 8-K filed May 21, 2007, is hereby incorporated 
by reference (SEC File No. 001-11015; SEC Film No. 07867527).+

Copy of Amendment No. 1 to Employment Agreement between Viad Corp and Paul B. Dykstra
effective as of February 27, 2013, filed as Exhibit 10.A to Viad Corp’s Form 8-K filed March 5,
2013, is hereby incorporated by reference.+

Copy of  Severance Agreement (No Change in Control) between Viad Corp and Steven W.
Moster, effective as of December 3, 2014, filed as Exhibit 10.B to Viad Corp’s Form 8-K filed
December 5, 2014, is hereby incorporated by reference.+

Copy of Viad Corp Supplemental TRIM Plan, as amended and restated effective January 1, 2005
for Code Section 409A, filed as Exhibit 10.E to Viad Corp’s Form 8-K filed August 29, 2007, is
hereby incorporated by reference (SEC File No. 001-11015; SEC Film No. 071088413).+

Copy of Viad Corp Supplemental Pension Plan, amended and restated as of January 1, 2005 for
Code Section 409A, filed as Exhibit 10.A to Viad Corp’s Form 8-K filed August 29, 2007, is
hereby incorporated by reference (SEC File No. 001-11015; SEC Film No. 071088413).+

Copy of Viad Corp Defined Contribution Supplemental Executive Retirement Plan, effective as of
January 1, 2013, filed as Exhibit 10.E to Viad Corp’s Form 8-K filed March 5, 2013, is hereby
incorporated by reference.+

  
  
  
  
  
  
  
  
  
  
  
  
10.G1

10.G2

10.H

10.I

14

21

23

24

31.1

31.2

32.1

32.2

Summary of Compensation Program of Non-Employee Directors of Viad Corp as of January 1,
2012, filed as Exhibit 10.G1 to Viad Corp’s 2011 Form 10-K filed March 9, 2012, is hereby
incorporated by reference.+

Description of Viad Corp Director’s Matching Gift Program, filed as Exhibit 10.Q to Viad Corp’s
1999 Form 10-K filed March 17, 2000, is hereby incorporated by reference (SEC File No.
001-11015; SEC Film No. 572329).+

Copy of form of Indemnification Agreement between Viad Corp and Directors of Viad Corp, as
approved by Viad Corp stockholders on October 16, 1987, as updated to reflect revised company
name and gender-neutral references only, and filed as Exhibit 10.I to Viad Corp’s 2008 Form 10-K
filed February 27, 2009, is hereby incorporated by reference (SEC File No. 001-11015; SEC Film
No. 09642683).+

Copy of Retirement Plan for Management Employees of Brewster Inc., as amended and restated
effective January 1, 2010, and filed as Exhibit 10.J to Viad Corp’s 2009 Form 10-K filed March 8,
2010, is hereby incorporated by reference (SEC File No. 001-11015; SEC Film No. 10664160).+

Copy of Code of Ethics of Viad Corp adopted May 13, 2003, filed as Exhibit 14 to Viad Corp’s
2003 Form 10-K filed March 11, 2004, is hereby incorporated by reference (SEC File No.
001-11015; SEC Film No. 04663620).
  List of Subsidiaries of Viad Corp.*
Consent of Independent Registered Public Accounting Firm to the incorporation by reference into
specified registration statements on Form S-3 or on Form S-8 of their report contained in this
Annual Report.*
  Power of Attorney signed by Directors of Viad Corp.*
Exhibit of Certification of Chief Executive Officer of Viad Corp pursuant to Section 302 of the
Sarbanes-Oxley Act of 2002.#*

Exhibit of Certification of Chief Executive Officer of Viad Corp pursuant to Section 302 of the
Sarbanes-Oxley Act of 2002.#*

Additional Exhibit of Certification of Chief Executive Officer of Viad Corp pursuant to Section
906 of the Sarbanes-Oxley Act of 2002.#**

Additional Exhibit of Certification of Chief Financial Officer of Viad Corp pursuant to Section
906 of the Sarbanes-Oxley Act of 2002.#**

101.INS

XBRL Instance Document.*

101.SCH XBRL Taxonomy Extension Schema Document.*

101.CAL XBRL Taxonomy Extension Calculation Linkbase Document.*

101.DEF XBRL Taxonomy Extension Definition Linkbase Document.*

101.LAB XBRL Taxonomy Extension Label Linkbase Document.*

101.PRE XBRL Taxonomy Extension Presentation Linkbase Document.*

*

**

+

#

Filed herewith.

Furnished herewith.

Management contract or compensation plan or arrangement.

A signed original of this written statement has been provided to Viad Corp and will be retained by Viad
Corp and furnished to the Securities and Exchange Commission upon request.

Documents incorporated by reference can be read and copied at the SEC’s public reference section,
located in Room 1580, 100 F Street, N.E., Washington, DC 20549, and on the SEC’s Internet site at
www.sec.gov.

  
  
  
  
  
  
[THIS PAGE INTENTIONALLY LEFT BLANK]

VIAD CORP BOARD OF DIRECTORS

(cid:90)(cid:349)(cid:272)(cid:346)(cid:258)(cid:396)(cid:282)(cid:3)(cid:44)(cid:856)(cid:3)(cid:24)(cid:381)(cid:460)(cid:286)(cid:396)(cid:3)(1,3)

(cid:4)(cid:374)(cid:282)(cid:396)(cid:286)(cid:449)(cid:3)(cid:17)(cid:856)(cid:3)(cid:17)(cid:286)(cid:374)(cid:286)(cid:425)(cid:3)(2,4)

Daniel Boggan Jr. (2,3)

(cid:24)(cid:396)(cid:856)(cid:3)(cid:47)(cid:400)(cid:258)(cid:271)(cid:286)(cid:367)(cid:367)(cid:258)(cid:3)(cid:18)(cid:437)(cid:374)(cid:374)(cid:349)(cid:374)(cid:336)(cid:346)(cid:258)(cid:373)(cid:3)(1,2,4)

(cid:18)(cid:346)(cid:258)(cid:349)(cid:396)(cid:373)(cid:258)(cid:374)(cid:3)(cid:381)(cid:296)(cid:3)(cid:410)(cid:346)(cid:286)(cid:3)(cid:17)(cid:381)(cid:258)(cid:396)(cid:282)(cid:853)(cid:3)(cid:115)(cid:349)(cid:258)(cid:282)(cid:3)(cid:18)(cid:381)(cid:396)(cid:393) 
(cid:38)(cid:381)(cid:396)(cid:373)(cid:286)(cid:396)(cid:3)(cid:87)(cid:396)(cid:286)(cid:400)(cid:349)(cid:282)(cid:286)(cid:374)(cid:410)(cid:853)(cid:3)(cid:4)(cid:396)(cid:349)(cid:460)(cid:381)(cid:374)(cid:258)(cid:3)
(cid:24)(cid:349)(cid:258)(cid:373)(cid:381)(cid:374)(cid:282)(cid:271)(cid:258)(cid:272)(cid:364)(cid:400)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)(cid:104)(cid:94)(cid:3)(cid:4)(cid:349)(cid:396)(cid:449)(cid:258)(cid:455)(cid:400)(cid:3)
(cid:18)(cid:286)(cid:374)(cid:410)(cid:286)(cid:396)

(cid:39)(cid:367)(cid:381)(cid:271)(cid:258)(cid:367)(cid:3)(cid:18)(cid:346)(cid:349)(cid:286)(cid:296)(cid:3)(cid:28)(cid:454)(cid:286)(cid:272)(cid:437)(cid:415)(cid:448)(cid:286)(cid:3)(cid:75)(cid:312)(cid:272)(cid:286)(cid:396)(cid:853)(cid:3)
(cid:44)(cid:258)(cid:448)(cid:258)(cid:400)(cid:3)(cid:116)(cid:381)(cid:396)(cid:367)(cid:282)(cid:449)(cid:349)(cid:282)(cid:286)(cid:3) 
(cid:39)(cid:367)(cid:381)(cid:271)(cid:258)(cid:367)(cid:3)(cid:18)(cid:346)(cid:349)(cid:286)(cid:296)(cid:3)(cid:28)(cid:454)(cid:286)(cid:272)(cid:437)(cid:415)(cid:448)(cid:286)(cid:3)(cid:75)(cid:312)(cid:272)(cid:286)(cid:396)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)
(cid:39)(cid:367)(cid:381)(cid:271)(cid:258)(cid:367)(cid:3)(cid:18)(cid:346)(cid:349)(cid:286)(cid:296)(cid:3)(cid:94)(cid:410)(cid:396)(cid:258)(cid:410)(cid:286)(cid:336)(cid:455)(cid:3)(cid:75)(cid:312)(cid:272)(cid:286)(cid:396)(cid:853)(cid:3) 
(cid:44)(cid:258)(cid:448)(cid:258)(cid:400)(cid:3)(cid:18)(cid:396)(cid:286)(cid:258)(cid:415)(cid:448)(cid:286)(cid:3)(cid:39)(cid:396)(cid:381)(cid:437)(cid:393)

(cid:90)(cid:286)(cid:415)(cid:396)(cid:286)(cid:282)(cid:3)(cid:94)(cid:286)(cid:374)(cid:349)(cid:381)(cid:396)(cid:3)(cid:115)(cid:349)(cid:272)(cid:286)(cid:3)(cid:87)(cid:396)(cid:286)(cid:400)(cid:349)(cid:282)(cid:286)(cid:374)(cid:410)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)
(cid:18)(cid:346)(cid:349)(cid:286)(cid:296)(cid:3)(cid:75)(cid:393)(cid:286)(cid:396)(cid:258)(cid:415)(cid:374)(cid:336)(cid:3)(cid:75)(cid:312)(cid:272)(cid:286)(cid:396)(cid:853)(cid:3)(cid:69)(cid:258)(cid:415)(cid:381)(cid:374)(cid:258)(cid:367)(cid:3)
(cid:18)(cid:381)(cid:367)(cid:367)(cid:286)(cid:336)(cid:349)(cid:258)(cid:410)(cid:286)(cid:3)(cid:4)(cid:410)(cid:346)(cid:367)(cid:286)(cid:415)(cid:272)(cid:3)(cid:4)(cid:400)(cid:400)(cid:381)(cid:272)(cid:349)(cid:258)(cid:415)(cid:381)(cid:374)

(cid:28)(cid:396)(cid:374)(cid:286)(cid:400)(cid:410)(cid:3)(cid:4)(cid:856)(cid:3)(cid:94)(cid:346)(cid:258)(cid:396)(cid:393)(cid:286)(cid:3)(cid:18)(cid:286)(cid:374)(cid:410)(cid:286)(cid:374)(cid:374)(cid:349)(cid:258)(cid:367)(cid:3)
(cid:87)(cid:396)(cid:381)(cid:296)(cid:286)(cid:400)(cid:400)(cid:381)(cid:396)(cid:3)(cid:349)(cid:374)(cid:3)(cid:18)(cid:381)(cid:373)(cid:373)(cid:437)(cid:374)(cid:349)(cid:272)(cid:258)(cid:415)(cid:381)(cid:374)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)
(cid:87)(cid:396)(cid:381)(cid:296)(cid:286)(cid:400)(cid:400)(cid:381)(cid:396)(cid:3)(cid:381)(cid:296)(cid:3)(cid:410)(cid:346)(cid:286)(cid:3)(cid:94)(cid:410)(cid:258)(cid:374)(cid:3)(cid:90)(cid:349)(cid:272)(cid:346)(cid:258)(cid:396)(cid:282)(cid:400)(cid:3)
(cid:94)(cid:272)(cid:346)(cid:381)(cid:381)(cid:367)(cid:3)(cid:381)(cid:296)(cid:3)(cid:4)(cid:282)(cid:448)(cid:286)(cid:396)(cid:415)(cid:400)(cid:349)(cid:374)(cid:336)(cid:853)(cid:3)(cid:104)(cid:374)(cid:349)(cid:448)(cid:286)(cid:396)(cid:400)(cid:349)(cid:410)(cid:455)(cid:3)(cid:381)(cid:296)(cid:3)
(cid:100)(cid:286)(cid:454)(cid:258)(cid:400)(cid:3)(cid:258)(cid:410)(cid:3)(cid:4)(cid:437)(cid:400)(cid:415)(cid:374)

Edward E. Mace (1,3)

Steven W. Moster

(cid:90)(cid:381)(cid:271)(cid:286)(cid:396)(cid:410)(cid:3)(cid:28)(cid:856)(cid:3)(cid:68)(cid:437)(cid:374)(cid:460)(cid:286)(cid:374)(cid:396)(cid:349)(cid:282)(cid:286)(cid:396)(cid:3)(1,3)

Margaret E. Pederson (2,3,4)

(cid:18)(cid:346)(cid:349)(cid:286)(cid:296)(cid:3)(cid:28)(cid:454)(cid:286)(cid:272)(cid:437)(cid:415)(cid:448)(cid:286)(cid:3)(cid:75)(cid:312)(cid:272)(cid:286)(cid:396)(cid:853)(cid:3)(cid:94)(cid:68)(cid:39)(cid:3)
(cid:44)(cid:381)(cid:400)(cid:393)(cid:349)(cid:410)(cid:258)(cid:367)(cid:349)(cid:410)(cid:455)(cid:3)(cid:68)(cid:258)(cid:374)(cid:258)(cid:336)(cid:286)(cid:373)(cid:286)(cid:374)(cid:410)(cid:3)(cid:62)(cid:62)(cid:18)(cid:3)
(cid:87)(cid:396)(cid:286)(cid:400)(cid:349)(cid:282)(cid:286)(cid:374)(cid:410)(cid:853)(cid:3)(cid:68)(cid:258)(cid:272)(cid:286)(cid:3)(cid:87)(cid:258)(cid:272)(cid:349)(cid:302)(cid:272)(cid:3)(cid:44)(cid:381)(cid:367)(cid:282)(cid:349)(cid:374)(cid:336)(cid:3)
(cid:18)(cid:381)(cid:373)(cid:393)(cid:258)(cid:374)(cid:455)(cid:853)(cid:3)(cid:62)(cid:62)(cid:18)

(cid:87)(cid:396)(cid:286)(cid:400)(cid:349)(cid:282)(cid:286)(cid:374)(cid:410)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)(cid:18)(cid:346)(cid:349)(cid:286)(cid:296)(cid:3)(cid:28)(cid:454)(cid:286)(cid:272)(cid:437)(cid:415)(cid:448)(cid:286)(cid:3)
(cid:75)(cid:312)(cid:272)(cid:286)(cid:396)(cid:853)(cid:3)(cid:115)(cid:349)(cid:258)(cid:282)(cid:3)(cid:18)(cid:381)(cid:396)(cid:393) 
(cid:87)(cid:396)(cid:286)(cid:400)(cid:349)(cid:282)(cid:286)(cid:374)(cid:410)(cid:853)(cid:3)(cid:39)(cid:367)(cid:381)(cid:271)(cid:258)(cid:367)(cid:3)(cid:28)(cid:454)(cid:393)(cid:286)(cid:396)(cid:349)(cid:286)(cid:374)(cid:272)(cid:286) 
(cid:94)(cid:393)(cid:286)(cid:272)(cid:349)(cid:258)(cid:367)(cid:349)(cid:400)(cid:410)(cid:400)(cid:853)(cid:3)(cid:47)(cid:374)(cid:272)(cid:856)

(cid:90)(cid:286)(cid:415)(cid:396)(cid:286)(cid:282)(cid:3)(cid:87)(cid:396)(cid:286)(cid:400)(cid:349)(cid:282)(cid:286)(cid:374)(cid:410)(cid:853)(cid:3)(cid:44)(cid:258)(cid:396)(cid:373)(cid:381)(cid:374)(cid:3)(cid:4)(cid:437)(cid:410)(cid:381)(cid:39)(cid:367)(cid:258)(cid:400)(cid:400)

(cid:87)(cid:396)(cid:286)(cid:400)(cid:349)(cid:282)(cid:286)(cid:374)(cid:410)(cid:853)(cid:3)(cid:4)(cid:373)(cid:349)(cid:396)(cid:286)(cid:454)(cid:454)(cid:3)(cid:62)(cid:62)(cid:18) 
(cid:68)(cid:258)(cid:374)(cid:258)(cid:336)(cid:349)(cid:374)(cid:336)(cid:3)(cid:24)(cid:349)(cid:396)(cid:286)(cid:272)(cid:410)(cid:381)(cid:396)(cid:853)(cid:3)(cid:39)(cid:381)(cid:367)(cid:282)(cid:286)(cid:374)(cid:3)(cid:94)(cid:286)(cid:286)(cid:282)(cid:400) 
(cid:38)(cid:437)(cid:374)(cid:282)(cid:3)(cid:62)(cid:87)

BOARD COMMITTEES

(cid:894)(cid:1005)(cid:895)(cid:3)(cid:4)(cid:437)(cid:282)(cid:349)(cid:410)(cid:3)(cid:18)(cid:381)(cid:373)(cid:373)(cid:349)(cid:425)(cid:286)(cid:286)
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Dr. Albert M. Teplin (1,2)

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MARKETING 
EVENTS
&  
GROUP

SPECIALISTS IN THE ART AND SCIENCE  
OF ENGAGEMENT

There’s more to a successful event than meets the 
eye. As a global full-service provider for live events, 
GES uniquely combines the art of high-impact cre-
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more engagement at their events.

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GES partnered with new Corporate 
Event client Mary Kay to create a 
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experience at its annual seminar 
in 2014.

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global  full-service  provider  for  live  events.  Already 
selected  by  leaders  in  every  segment  of  live  events, 
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material  handling,  rigging,  electrical  and  other  on-site 
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(cid:258)(cid:449)(cid:258)(cid:396)(cid:286)(cid:374)(cid:286)(cid:400)(cid:400)(cid:3)(cid:258)(cid:374)(cid:282)(cid:3)(cid:349)(cid:373)(cid:393)(cid:396)(cid:381)(cid:448)(cid:286)(cid:3)(cid:400)(cid:258)(cid:367)(cid:286)(cid:400)(cid:856)

TRAVEL
& 
GROUP

RECREATION

PASSIONATE  DESTINATION  EXPERTS

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(cid:17)(cid:90)(cid:28)(cid:116)(cid:94)(cid:100)(cid:28)(cid:90)(cid:3)(cid:100)(cid:90)(cid:4)(cid:115)(cid:28)(cid:62)(cid:3)(cid:18)(cid:4)(cid:69)(cid:4)(cid:24)(cid:4)(cid:3)(cid:904)(cid:17)(cid:90)(cid:28)(cid:116)(cid:94)(cid:100)(cid:28)(cid:90)(cid:905)

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ALASKA DENALI TRAVEL

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Executive Officers

Transfer Agent 

Steven W. Moster
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Deborah J. DePaoli
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Ellen M. Ingersoll
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Thomas M. Kuczynski
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Leslie S. Striedel
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Kelly Smith Dotson 
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(cid:75)(cid:312)(cid:272)(cid:286)(cid:396)

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inquiries regarding dividend payments, to mail 
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Wells Fargo Shareowner Services

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accounts consolidated.

Shareholder Information

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May 21, 2015

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The Ritz Carlton

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