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Viad

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FY2022 Annual Report · Viad
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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 

FORM 10-K 

☒  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended December 31, 2022 
or 
☐  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the transition period from ____________ to ____________ 
Commission file number: 001-11015 

Viad Corp 

(Exact name of registrant as specified in its charter) 

Delaware 
(State or other jurisdiction of 
incorporation or organization) 
7000 East 1st Avenue 
Scottsdale, Arizona 
(Address of principal executive offices) 

36-1169950 
(I.R.S. Employer 
Identification No.) 

85251-4304 
(Zip Code) 

(602) 207-1000 
(Registrant’s telephone number, including area code) 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 
Common Stock, $1.50 Par Value 

Preferred Stock Purchase Rights 

Trading Symbol(s) 
VVI 
__ 

Name of each exchange on which registered 
New York Stock Exchange 

New York Stock Exchange 

Securities registered pursuant to Section 12(g) of the Act: None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined by Rule 405 of the Securities Act.    Yes  ☐    No  ☒     

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.    Yes  ☐    No  ☒ 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during 
the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for 
the past 90 days.    Yes  ☒    No  ☐ 
Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  every  Interactive  Data  File  required  to  be  submitted  pursuant  to  Rule  405  of 
Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files.)    
Yes  ☒    No  ☐ 
Indicate by check mark whether registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging 
growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 
12b-2 of the Exchange Act.  

Large accelerated filer 
Non-accelerated filer 

   ☐ 
   ☐ 

    Accelerated filer 
    Smaller reporting company 
  Emerging growth company 

   ☒ 
   ☐ 
   ☐ 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or 
revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐     
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control 
over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued 
its audit report.  ☒ 
If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing 
reflect the correction of an error to previously issued financial statements. ☐  
Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by 
any of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). ☐  

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    Yes  ☐    No  ☒ 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The aggregate market value of the Common Stock (based on its closing price per share on such date) held by non-affiliates on the last business day of the 
registrant’s most recently completed second fiscal quarter (June 30, 2022) was approximately $551.6 million. 
Registrant had 20,740,318 shares of Common Stock ($1.50 par value) outstanding as of February 21, 2023. 

Portions of the Proxy Statement for the Viad Corp Annual Meeting of Shareholders scheduled for May 24, 2023, is incorporated by reference into Part III of 
this Annual Report. 

Auditor Firm Id: 34 

Auditor Name: Deloitte & Touche LLP 

Auditor Location: Tempe, AZ USA 

Documents Incorporated by Reference 

 
 
INDEX 

Page 

Part I 

Item 1.  Business .................................................................................................................................................................... 

Item 1A.  Risk Factors .............................................................................................................................................................. 

Item 1B.  Unresolved Staff Comments ..................................................................................................................................... 

Item 2.  Properties .................................................................................................................................................................. 

Item 3.  Legal Proceedings ..................................................................................................................................................... 

Item 4.  Mine Safety Disclosures ........................................................................................................................................... 

Other. 

Information about our Executive Officers ................................................................................................................ 

Part II 

Item 5.  Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 

Item 6.  Reserved ................................................................................................................................................................... 

Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations ................................... 

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk .................................................................................. 

Item 8.  Financial Statements and Supplementary Data ......................................................................................................... 

Item 9.  Changes in and Disagreements With Accountants on Accounting and Financial Disclosure .................................. 

Item 9A.  Controls and Procedures ........................................................................................................................................... 

Item 9B.  Other Information ..................................................................................................................................................... 

Item 9C.  Disclosure Regarding Foreign Jurisdictions that Prevent Inspections  ..................................................................... 

Part III 

Item 10.  Directors, Executive Officers and Corporate Governance ........................................................................................ 

Item 11.  Executive Compensation .......................................................................................................................................... 

Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters ................. 

Item 13.  Certain Relationships and Related Transactions, and Director Independence .......................................................... 

Item 14.  Principal Accountant Fees and Services ................................................................................................................... 

Part IV 

Item 15.  Exhibits and Financial Statement Schedules ............................................................................................................ 

Item 16.  Form 10-K Summary ................................................................................................................................................ 

In this report, for periods presented, “we,” “us,” “our,” “the Company,” and “Viad Corp” refer to Viad Corp and its subsidiaries.

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Forward-Looking Statements 

PART I 

This Annual Report on Form 10-K (“2022 Form 10-K”) contains a number of forward-looking statements within the meaning of the 
Private Securities Litigation Reform Act of 1995. Forward-looking statements may appear throughout this 2022 Form 10-K, including 
the  following  sections:  “Business”  (Part  I,  Item  1),  “Risk  Factors”  (Part  I,  Item  1A),  “Management’s  Discussion  and  Analysis  of 
Financial Condition and Results of Operations” (Part II, Item 7), and “Quantitative and Qualitative Disclosures About Market Risk” 
(Part II, Item 7A). Words, and variations of words, such as “aim,” “anticipate,” “believe,” “could,” “deliver,” “estimate,” “expect,” 
“intend,” “may,” “might,” “outlook,” “plan,” “potential,” “seek,” “target,” “will,” and similar expressions are intended to identify our 
forward-looking statements. Similarly, statements that describe our business strategy, outlook, objectives, plans, initiatives, intentions, 
or goals also are forward-looking statements. These forward-looking statements are not historical facts and are subject to a host of risks 
and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those in the forward-
looking statements.  

Important factors that could cause actual results to differ materially from those described in our forward-looking statements include, but 
are not limited to, the following: 

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general economic uncertainty in key global markets and a worsening of global economic conditions; 
travel industry disruptions; 
the impact of our overall level of indebtedness, as well as our financial covenants, on our operational and financial flexibility; 
identified material weakness in our internal control over financial reporting;  
seasonality of our businesses; 
the impact of the COVID-19 pandemic on our financial condition, liquidity, and cash flow; 
our ability to anticipate and adjust for new and emerging challenges presented by the ramifications of the COVID-19 
pandemic on our businesses; 
unanticipated delays and cost overruns of our capital projects, and our ability to achieve established financial and strategic 
goals for such projects; 
our exposure to labor shortages, turnover, and labor cost increases; 
the importance of key members of our account teams to our business relationships; 
our ability to manage our business and continue our growth if we lose any of our key personnel; 
the competitive nature of the industries in which we operate; 
our dependence on large exhibition event clients; 
adverse effects of show rotation on our periodic results and operating margins; 
transportation disruptions and increases in transportation costs; 
natural disasters, weather conditions, accidents, and other catastrophic events; 
our exposure to labor cost increases and work stoppages related to unionized employees; 
our multi-employer pension plan funding obligations; 
our ability to successfully integrate and achieve established financial and strategic goals from acquisitions; 
our exposure to cybersecurity attacks and threats;  
our exposure to currency exchange rate fluctuations; 
liabilities relating to prior and discontinued operations; and 
compliance with laws governing the storage, collection, handling, and transfer of personal data and our exposure to legal 
claims and fines for data breaches or improper handling of such data. 

For a more complete discussion of the risks and uncertainties that may affect our business or financial results, refer to “Risk Factors” 
(Part I, Item 1A of this 2022 Form 10-K). The forward-looking statements in this 2022 Form 10-K are made as of the date hereof. We 
disclaim  and do  not undertake  any  obligation  to update  or  revise  any forward-looking statement  in  this  2022  Form 10-K  except  as 
required by applicable law or regulation. 

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Item 1. BUSINESS 

We are a leading global provider of extraordinary experiences. Our mission is to drive significant and sustainable growth by delivering 
extraordinary experiences for our teams, clients, and guests.  

We operate through three reportable business segments: Pursuit, Spiro, and GES Exhibitions.  

During the first quarter of 2022, we rebranded GES’ brand experiences business and introduced Spiro to the market to accelerate our 
growth by servicing the changing needs of today’s brand marketers across a broader spectrum of their experiential marketing needs. 
Spiro and GES Exhibitions are both live event businesses and are collectively referred to as “GES.”  

 

 

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Pursuit is a collection of inspiring and unforgettable travel experiences that includes recreational attractions, unique hotels 
and lodges, food and beverage, retail, sightseeing, and ground transportation services.  

Spiro is an experiential marketing agency that partners with leading brands around the world to manage and elevate their 
global experiential marketing activities. 

GES Exhibitions is a global exhibition services company that partners with leading exhibition and conference organizers 
as a full-service provider of strategic and logistics solutions to manage the complexity of their shows.  

Pursuit  is  a  global  attractions  and  hospitality  company  that  owns  and  operates  a  collection  of  inspiring  and  unforgettable  travel 
experiences in iconic destinations. From world-class attractions, distinctive hotels, and engaging tours in stunning national parks and 
renowned global travel locations, Pursuit’s elevated attraction and hospitality experiences enable visitors to discover and connect with 
these iconic destinations. With a strategic direction to build an expanding portfolio of extraordinary experiences, Pursuit remains focused 
on refreshing, improving, and growing its collection in outstanding places around the globe. Pursuit draws its guests from major markets, 
including the United States, Canada, China, the United Kingdom, Australia/New Zealand, Asia Pacific, and Europe. Pursuit markets 
directly to consumers, as well as through distribution channels that include tour operators, tour wholesalers, destination management 
companies, and retail travel agencies. Pursuit comprises the following: 

Banff Jasper Collection 

Alaska Collection 

Glacier Park Collection 

FlyOver Attractions 

Sky Lagoon 

The Banff Jasper Collection provides experiential travel experiences in the
Canadian Rockies. Featuring lake cruises in Banff and Jasper National Parks,
top-of-the-mountain views at the Banff Gondola, glacier exploration at the
toe of the Columbia Icefield, the Glacier Skywalk and the Golden SkyBridge
spanning  over  deep  canyons,  the  collection  offers  visitors  unique  hotel
experiences,  attractions,  culinary  destinations,  and  retail  offerings.  The
collection  is  also  complemented  by  a  sightseeing  tour  and  transportation
portfolio. 
The Alaska Collection offers wilderness tours, whale watching, and glacier
cruises complemented by unique lodging experiences in Denali and Kenai
Fjords National Parks. From the port town of Seward, to the mountain town
of Talkeetna, to the end of the road in Denali National Park, Pursuit offers a
collection of unique  attractions  and hotels, complemented  by  culinary  and
retail services.    
Located  in  and  around  Glacier  and  Waterton  Lakes  National  Parks,  the 
Glacier Park Collection features lodging, culinary and retail experiences, and
attractions  designed  to  enable  guests  to  experience  both  Montana  and
Southern Alberta’s stunning outdoors. In 2022, we acquired the Glacier Raft
Company,  which  provides  guided  river  rafting  trips  operating  in  West
Glacier, Montana.   
Pursuit’s FlyOver flight ride attractions provide guests with an exhilarating
flying experience over iconic natural wonders, hard to reach locations, and
picturesque  scenery.  Utilizing  state-of-the-art  ride  and  audio-visual 
technology, each FlyOver experience features moving ride vehicles with six
degrees of motion, multi-sensory special effects, and a spherical screen that
provides guests with a flight across stunning landscapes.  
Pursuit’s  Sky  Lagoon  is  an  oceanfront  geothermal  lagoon  located  in 
Reykjavik, Iceland. It features an ocean-side infinity-edge in addition to cold 
pool  and  sauna  experiences.  It  also  features  an  in-lagoon  bar,  dining 
experiences and retail offerings.  

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Pursuit’s collection of experiences focuses on four distinct lines of business: Attractions (including food and beverage services and retail 
operations); Hospitality (including food and beverage services and retail operations); Transportation; and Travel planning.  

Attractions 

BANFF JASPER COLLECTION 

Banff Gondola transports visitors to an elevation of over 7,000 feet above sea level to the top of Sulphur Mountain in Banff, Alberta, 
Canada offering an unobstructed view of the Canadian Rockies and overlooking the town of Banff and the Bow Valley. The Banff 
Gondola was a 2022 Trip Advisor Travelers Choice award winner and the Sky Bistro restaurant, which is located at the top of the 
Banff Gondola, is currently #2 of 115 restaurants in Banff on Trip Advisor.  

Lake Minnewanka Cruise provides guests a unique sightseeing experience through interpretive boat cruises on Lake Minnewanka 
in the Canadian Rockies. The Lake Minnewanka Cruise operations are located adjacent to the town of Banff and include boat tours, 
small boat rentals, and charter fishing expeditions. The Lake Minnewanka Cruise was a 2022 Trip Advisor Travelers Choice award 
winner. 

Glacier Adventure is a tour of the Athabasca Glacier on the Columbia Icefield, and provides guests a view of one of the largest 
accumulations of ice and snow south of the Arctic Circle. Guests ride in a giant “Ice Explorer,” a unique vehicle specially designed 
for glacier travel.  

Columbia Icefield Skywalk is a 1,312-foot guided interpretive walkway with a 98-foot glass-floored observation area overlooking 
the Sunwapta Valley, near our Glacier Adventure attraction in Jasper National Park, Alberta, Canada. 

Maligne Lake Cruise provides interpretive boat tours at Maligne Lake, the largest lake in Jasper National Park, Alberta, Canada. In 
addition to boat tours, Maligne Lake has a marina and day lodge that offers food and beverage and retail services, an historic chalet 
complex and boat house that offers canoes, kayaks, and rowboats for rental. 

Golden Skybridge is located in the mountain town of Golden, British Columbia, which is 90 minutes from Banff. It consists of two 
suspension bridges that are connected through forested trails. The upper skybridge is 426 feet above the canyon floor while the lower 
skybridge is 262 feet above the canyon floor. The attraction also includes a zip line and a canyon challenge course. We completed the 
construction of a mountain coaster, which will open during the summer of 2023. 

Open Top Touring is a guided sightseeing tour of Banff with a historic twist. Guests ride in a custom-made, open-topped automobile 
inspired by local tours from the 1930s.  

Kenai Fjords Tours is the #1 Alaska wildlife and glacier cruise, offering guests unforgettable sights of towering glaciers, humpback 
and grey whales, orcas, arctic birdlife, sea lions, seals, and porpoises in Kenai Fjords National Park. Tours range from a few hours to 
full days, with some tours including a full meal of wild Alaskan salmon, prime rib, and Alaskan King Crab on Fox Island. Kenai Fjords 
Tours was a 2022 Trip Advisor Travelers Choice award winner. 

ALASKA COLLECTION 

Sky Lagoon is a 230-foot premium oceanfront geothermal lagoon that is located in Kársnes Harbour, Kópavogur, just minutes from 
Reykjavik. Sky Lagoon showcases expansive ocean vistas punctuated by awe-inspiring sunsets, Northern Lights, and dark sky views. 
Sky Lagoon was a 2022 Trip Advisor Travelers Choice award winner. 

SKY LAGOON 

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FlyOver  flight  ride  attractions  provide  guests  with  an  exhilarating  flying  experience  over  iconic  natural  wonders,  hard  to  reach 
locations,  and  picturesque  scenery.  Utilizing  state-of-the-art  ride  and  audio-visual  technology,  each  FlyOver  experience  features 
moving ride vehicles with six degrees of motion and multi-sensory special effects before a spherical screen.   

FLYOVER ATTRACTIONS 

FlyOver Canada is located along Vancouver’s waterfront in the heart of downtown. 
FlyOver Iceland is located in Reykjavik’s Grandi Harbour District. 
FlyOver Las Vegas is located on Las Vegas Boulevard in Las Vegas, Nevada.  

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  We currently have two additional locations in planning or development: 

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FlyOver Chicago, located near the front entrance of Chicago’s Navy Pier, is expected to open during 2024.  
FlyOver Canada Toronto, located at the base of the CN Tower in Toronto’s Entertainment District. The opening of 
this attraction was originally planned for 2024, however, it has been postponed due to permitting and other related 
delays.  

Glacier Raft Company is Pursuit's newest attraction, which provides guided river rafting trips in West Glacier, Montana. The Glacier 
Raft Company also owns 13 log cabins, a lodge, and a wedding venue located on 50 acres with views into Glacier National Park. 

GLACIER PARK COLLECTION 

Hospitality 

BANFF JASPER COLLECTION    

GLACIER PARK COLLECTION 

ALASKA COLLECTION 

Elk + Avenue Hotel 
Forest Park Woodland 
Lobstick Lodge 
Mount Royal Hotel 
Chateau Jasper Hotel 
The Crimson Hotel 
Forest Park Alpine 
Marmot Lodge 
Pyramid Lake Resort 
Miette Mountain Cabins 
Glacier View Lodge 

164 rooms   Glacier Park Lodge 
152 rooms   Grouse Mountain Lodge 
139 rooms   St. Mary Lodge 
133 rooms   Prince of Wales Hotel 
119 rooms   Apgar Village Lodge & Cabins 
99 rooms   West Glacier Cabin Village 
88 rooms   Glacier Basecamp Lodge  
81 rooms   Belton Chalet  
62 rooms   Motel Lake McDonald 
56 rooms   Glacier Raft Co. Lodging 
32 rooms   West Glacier RV Park & Cabins  

1,125 rooms  

162 rooms   Seward Windsong Lodge 
145 rooms   Talkeetna Alaskan Lodge 
116 rooms   Denali Cabins  
86 rooms   Denali Backcountry Lodge 
48 rooms   Kenai Fjords Wilderness Lodge 
32 rooms  
32 rooms  
27 rooms  
27 rooms  
23 rooms  
20 rooms  
718 rooms  

216 rooms 
212 rooms 
46 rooms 
42 rooms 
8 rooms 
524 rooms 

Transportation 

BANFF JASPER COLLECTION 

Transportation operations include sightseeing tours, airport shuttle services, and seasonal charter motorcoach services. The sightseeing 
services include seasonal half- and full-day tours from Calgary, Banff, Lake Louise, and Jasper, Canada and bring guests to the most 
scenic areas of Banff, Jasper, and Yoho National Parks. The charter business operates a fleet of luxury motorcoaches, available for 
groups of any size, for travel throughout the Canadian provinces of Alberta and British Columbia during the winter months. 

Transportation includes a Denali Backcountry Adventure, which is a unique photo safari tour 92 miles deep into Denali National Park. 

ALASKA COLLECTION 

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Travel Planning 

BANFF JASPER COLLECTION 

Travel planning services include a full suite of corporate and event management services for meetings, conferences, incentive travel, 
sports,  and  special  events.  Event-related  service  offerings  include  staffing,  off-site  events,  tours/activities,  team  building, 
accommodations, event management, theme development, production, and audio-visual services. The Banff Jasper Collection also owns 
and operates eight Pursuit Adventure Centers, which help guests book their leisure activities in Banff and Jasper National Parks. 

Travel planning services provide complete travel planning services throughout Alaska. 

ALASKA COLLECTION 

Pursuit Seasonality 

Pursuit’s peak activity occurs during the summer months. During 2022, 81% of Pursuit’s revenue was earned in the second and third 
quarters.  

Pursuit Competition 

Pursuit generally competes based on location, uniqueness of facilities, service, quality, and price. Competition exists both locally and 
regionally across all four lines of business. The hospitality industry has a large number of competitors and competes for leisure travelers 
(both individual and tour groups) across the United States and Canada. Pursuit’s competitive advantages are its distinctive attractions, 
iconic destinations, and strong culture of hospitality and guest services. 

Pursuit Growth Strategy  

Pursuit’s growth strategy is to become a leading attractions hospitality company through its Refresh, Build, Buy initiatives: 

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Refresh. Refreshing our existing assets and processes to optimize the guest and team member experience, market position, 
and maximize returns; 
Build. Building new assets to create new guest experiences and additional revenue streams with economies of scale and 
scope; and  
Buy. Buying strategic assets that drive guest experience, economies of scale and scope, and improve financial performance. 

We continue to search for opportunities to acquire or to build high return tourism assets in iconic natural and cultural destinations that 
enjoy perennial demand, bring meaningful scale and market share, and offer cross-selling advantages with a combination of attractions 
and hotels. 

Recent Pursuit Developments  

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On April 6, 2022, we acquired the Glacier Raft Company, which provides guided river rafting trips operating in Pursuit’s 
West Glacier, Montana operations.  The  Glacier  Raft  Company  also owns  13  log  cabins,  a  lodge,  and  a  wedding venue 
located on 50 acres with views into Glacier National Park. 
The construction of the Forest Park Alpine, a new 88-room hotel in Jasper, was completed and opened in August 2022.  

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  We currently have two additional locations in planning or development: 

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FlyOver Chicago, located near the front entrance of Chicago’s Navy Pier, is expected to open during 2024.  
FlyOver Canada Toronto, located at the base of the CN Tower in Toronto’s Entertainment District. The opening of 
this attraction was originally planned for 2024, however, it has been postponed due to permitting and other related 
delays.   

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GES is a global, full-service live events company offering a comprehensive range of services to the world’s leading brands and event 
organizers from the design and production of compelling, immersive live and digital experiences that engage audiences and build brand 
awareness, through to logistics, including material handling, rigging, electrical, and other on-site event services.  

GES has a leading position in the United States, serving every major exhibition market, including Las Vegas, Chicago, and Orlando. 
Additionally, GES produces events at many of the most active and popular international event destinations and venues in the United 
Kingdom, Canada, Germany, the United Arab Emirates, and the Netherlands. 

SPIRO  

Spiro  is  an  experiential  marketing  agency  that  partners  with  leading  brands  around  the  world  to  manage  and  elevate  their  global 
experiential marketing activities. Spiro builds immersive experiences with its clients starting with the strategic plan, creating the content 
and design, and finishing with the delivery and execution. Spiro delivers a broad range of unique and impactful experiences for its 
clients,  including  meetings  and  events,  exhibition  and  program  management,  environments  and  permanent  installations,  brand  and 
product activations, and marketing and measurement. 

GES EXHIBITIONS 

GES Exhibitions is a global exhibition services company with a legacy spanning over 90 years and teams throughout North America, 
Europe, and the Middle East. GES Exhibitions partners with leading exhibition and conference organizers as a full-service provider of 
strategic  and  logistics  solutions  to  manage  the  complexity  of  their  shows,  including  strategy,  creative  &  design,  registration  & 
engagement, accommodations, logistics & management, material handling, overhead sign hanging, graphics and other rental and labor 
services. GES Exhibitions also serves as an in-house or preferred provider of electrical and other event services within event venues, 
including convention centers and conference hotels. 

GES Seasonality and Show Rotation 

GES’ exhibition and event activity can vary significantly from quarter to quarter and year to year depending on the frequency and timing 
of shows. Some shows are not held annually and some shift between quarters. Show rotation refers to shows that occur less frequently 
than annually, as well as annual shows that shift quarters from one year to the next. 

GES Competition 

Within brand experiences, Spiro generally competes on the basis of creative design, value, quality, and service offerings. Spiro maintains 
competitive advantages through its breadth of service offerings, worldwide network of resources, state-of-the-art creative solutions, 
advanced  technology  platforms,  longstanding  reputation  for  customer  service  and  execution,  and  financial  strength.  Most  known 
competitors  are  privately-held  companies  that  provide  limited  public  information  regarding  their  operations.  There  is  substantial 
competition from a large number of service providers, however Spiro’s primary competitors are experiential marketing agencies and 
trade show design-and-build companies.   

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In the live events industry, GES Exhibitions generally competes across all classes of services and all markets on the basis of discernible 
differences, value, quality, price, convenience, and service. GES Exhibitions has a competitive advantage through its worldwide network 
of resources, history of serving as an extension of clients’ teams, experienced and knowledgeable personnel, client focus, creativity, 
reliable execution, proprietary technology platforms, and financial strength. All known United States competitors and most international 
competitors are privately held companies that provide limited public information regarding their operations. GES Exhibition’s primary 
competitor is a privately-held, United States-headquartered company; however, there is substantial competition from a large number of 
service providers in GES Exhibition’s other service offerings.  

GES Strategic Transformation  

Over the past few years, we accelerated our transformation and streamlining efforts at GES to significantly reduce costs and create a 
lower cost structure focused on servicing GES’ more profitable market segments including the following:  

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exited 26 leased facilities across GES’ warehouse and office network since 2020; 
sold GES’ San Diego area production warehouse in 2020; 
closed GES’ United Kingdom-based audio-visual services business in 2020; and 
sold GES’ Orlando area production warehouse in 2021. 

Recent GES Developments  

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During  the first  quarter of  2022, we rebranded GES’ brand  experiences  business  and introduced  Spiro  to  the  market  to 
accelerate  our  growth  by  servicing  the  changing  needs  of  today’s  brand  marketers  across  a  broader  spectrum  of  their 
experiential marketing needs.  
On December 15, 2022, we completed the sale of the assets of ON Services – AV Specialists, Inc. (“ON Services”), GES’ 
US-based audio-visual services business for approximately $30.0 million.  

Intellectual Property 

Our intellectual property rights (including trademarks, patents, copyrights, registered designs, technology, and know-how) are material 
to our business.  

We own or have the right to use numerous trademarks and patents in many countries. Depending on the country, trademarks remain 
valid for as long as we use them, or as long as we maintain their registration status. Trademark registrations are generally for renewable, 
fixed terms. We also have patents for current and potential products. Our patents cover inventions ranging from a modular structure 
having a load-bearing surface that we use in our event and exhibition services, to a surface-covering installation tool and method that 
reduces  our  labor  costs  and  improves  worker  safety.  Our  United  States  issued  utility  patents  extend  for  20  years  from  the  patent 
application filing date, and our United States issued design patents are currently granted for 14 years from the grant date. We also have 
an extensive design library. Many of the designs have copyright protection and we have also registered many of the copyrights. In the 
United States, copyright protection is for 95 years from the date of publication or 120 years from creation, whichever is shorter. While 
we believe that certain of our patents, trademarks, and copyrights have substantial value, we do not believe the loss of any one of them 
would have a material adverse effect on our financial condition or results of operations. 

Our Trademarks 

Our United States registered trademarks and trademarks pending registration include Global Experience Specialists & design®, Spiro, 
GES®, GES Servicenter®, GES National Servicenter®, , GES Measurement & Insight®, GES Project Central,, We’re There, Trade 
Show  Rigging  TSR®,  TSE  Trade  Show  Electrical  &  design®,  Earth  Explorers®,  Compass  Direct®,  ethnoMetrics®,  eXPRESSO®, 
FIT®, FLYOVER® & design, FLYOVER Canada & design®, FLYOVER Iceland & design®, eco-sense®, ONPEAK®, Above Banff®, 
by Pursuit, Kenai Fjords Tours & design®, Kenai Fjords Wilderness Lodge® & design, Seward Windsong Lodge & design®, Talkeetna 
Alaskan Lodge®, Explore Rockies®, Denali Backcountry Adventure®, Denali Backcountry Lodge®, and Denali Cabins & design®  

We also own or have the right to use many registered trademarks and trademarks pending registration outside of the United States, 
including GES®, Spiro®, ShowTech®, Poken®, Visit®, Visit by GES®, Brewster Inc. & design®, Brewster Attractions Explore & 
design®,  Brewster  Hospitality  Refresh  &  design®,  Glacier  Skywalk®,  Above  Banff®,  Explore  Rockies®,  FLYOVER  &  design®, 
FLYOVER ICELAND & design, FLYOVER Canada & design, Mount Royal, GES Event Intelligence AG®, Pursuit®, by Pursuit®, Kaffi 
Grandi,  Ský  Lagoon®,  Soaring  Over  Canada®,  Elk  +  Avenue  Hotel®,  Brewster  Epic  Summer  Pass®,  and 
escape.connect.refresh.explore®. 

Government Regulation and Compliance  

The principal rules and regulations affecting our day-to-day business relate to our employees (such as regulations implemented by the 
Occupational Safety and Health Administration, equal employment opportunity laws, guidelines implemented pursuant to the Americans 

7 

 
with Disabilities Act, and general federal and state employment laws), unionized labor (such as guidelines imposed by the National 
Labor Relations Act), United States and Canadian regulations relating to national parks (such as regulations established by Parks Canada, 
the United States Department of the Interior, and the United States National Park Service), United States and Canadian regulations 
relating to boating (such as regulations implemented by the United States Coast Guard and Canadian Coast Guard and state boating 
laws), and transportation (such as regulations promulgated by the United States Department of Transportation and its state counterparts). 

Our current and former businesses are subject to federal and state environmental regulations. Compliance with these provisions, and 
environmental stewardship generally, is key to our ongoing operations. To date, these provisions have not had, and we do not expect 
them to have, a material effect on our results of current and discontinued operations.  

On July 18, 2020, an off-road Ice Explorer operated by our Pursuit business was involved in an accident while enroute to the Athabasca 
Glacier,  resulting  in  three  fatalities  and  multiple  other  serious  injuries.  We  continue  to  support  the  victims  and  their  families.  We 
immediately reported the accident to our relevant insurance carriers, who are also supporting the investigation and subsequent claims. 
In May 2022, we received charges from the Canadian office of Occupational Health and Safety in relation to this accident. We continue 
to cooperate fully with regulatory agencies regarding this accident. In addition, we believe that our reserves and, subject to customary 
deductibles, our insurance coverage is sufficient to cover potential claims and regulatory fines related to this accident. 

Human Capital 

Our people drive our success. We foster a culture that is equitable and inclusive, celebrates our talent, and prioritizes the safety and 
wellness of our teams, clients, and guests. We are committed to cultivating an environment where people of all different backgrounds 
feel a sense of belonging and contribute to our continued success.  

We had the following number of employees as of December 31, 2022: 

GES 
Pursuit 
Viad Corporate 

Total 

Number of 
Employees (1) 

2,440 
913 
34 
3,387 

(1) 

Includes  505  employees  covered  by  collective  bargaining  agreements  and  excludes  seasonal  or  temporary  employees.  The 
employees  covered by  collective  bargaining  agreements  are  largely used to  staff GES’ shows,  events,  and production  facilities 
pursuant to business demands. The transportation teams at Pursuit’s Banff Jasper Collection are covered by collective bargaining 
agreements  as  well  as  the  majority  of  our  Iceland  workforce.  We  believe  that  relations  with  our  employees  are  good  and  that 
collective bargaining agreements expiring in 2023 will be renegotiated in the ordinary course of business without adverse effects 
on our operations. 

GES hires temporary employees on a show-by-show basis. The number of temporary employees fluctuates depending on the size and 
location  of  the  exhibition  or  event.  Pursuit  hires  approximately  2,000  seasonal  employees  during  the  peak  summer  months  to  help 
operate its attractions and hospitality properties. 

We are governed by a Board of Directors comprising eight non-employee directors and one employee director, and we have an executive 
management team with six executive officers. 

Diversity, inclusion, and belonging 

We take pride in our diverse community. We believe diversity and gender equality are critical to building a thriving workplace. We 
strive to create an environment where people of all different backgrounds feel a sense of belonging and contribute to our continued 
success. To make our workplace as inclusive and safe as possible, we have diversity and inclusion training integrated into our Always 
Honest Compliance and Ethics Program. 

We do not discriminate against employees or applicants based on race, color, age, disability, ethnicity, citizenship, religion, sex, national 
origin, sexual orientation, genetics or genetic information, or any other categories protected by applicable law. We are committed to 
equal opportunity in all of our employment activities, including, but not limited to, recruitment, hiring, compensation, determination of 
benefits, training, promotion, and discipline. We also provide reasonable accommodations to disabled persons, so all employees can 
achieve success in the workplace.  

We  take  pride  in  the  diverse  and  talented  group  of  people  that  make  up  our  Board  of  Directors,  executive  management  team,  and 
employees. We understand the value that a diverse workforce of varying genders, ethnicity, background, and experience brings to the 
Company  and  we  are  focused  on  improving  diversity  at  all  levels.  With  our  appointment  of  Beverly  K.  Carmichael  and  Patrick  T. 

8 

 
 
 
 
   
   
   
   
LaValley to our Board of Directors in 2022, we now have three female Board members and two minorities out of a total of eight non-
employee Board members. In 2022, more than 45% of our overall global workforce was female.  

As a devoted steward to our communities, we are committed to increasing the diversity of our workforce to better reflect the communities 
in which we operate. We have undertaken initiatives, which go beyond legal compliance, to recruit from diverse audiences, such as 
minorities, women, and veterans. These efforts include leveraging inclusive job-posting sites and sharing job postings with community 
partners. 

As part of our commitment to developing our employees and furthering their professional growth, we have programs in place including 
GES’ Business Development Mentor Program and the newly launched training platform for people leaders, including “Spiro.You” at 
Spiro, “Sales Leadership Program” at GES Exhibitions, and “Leaders’ Journey” at Pursuit. These programs connect new hires, which 
are recent graduates, with leaders within our organization and is designed to accelerate their career trajectory.  

Our  emphasis  on  equality  permeates  throughout  the  organization  and  helps  drive  our  success.  For  example,  we  conduct  periodic 
employee engagement surveys to help us understand, recognize, and respect the diversity within our team. These surveys help shape our 
training and development plans to ensure we are maintaining an inclusive culture by engaging, developing, and retaining our talented 
team members across the globe. 

Safety and well-being 

The safety and well-being of team members, clients, and guests is a leading core value. We believe that maintaining strong standards of 
health and safety improves employee productivity and operational efficiency and enhances employee well-being.  

Our employees have a responsibility to maintain a safe and healthy work environment. We take prompt action to correct unsafe or 
hazardous conditions; we promptly report work-related accidents and injuries in accordance with established procedures and applicable 
laws; we strive to follow all established work rules related to safety; we educate our workers to ensure they understand the risks, know 
how to handle hazardous products safely, and are familiar with available information for all hazardous materials used. In response to 
the COVID-19 pandemic, we rapidly designed and implemented enhanced health and safety protocols to protect our team members who 
continued to perform critical on-site and front-line work serving our clients and guests.  

Both Pursuit and GES have implemented business-specific programs that support our commitment to the safety and well-being of our 
team members, clients, and guests. Pursuit’s Safety Promise is our commitment to the safety and well-being of our guests and staff. 
Through this program, we ensure that everyone feels safe when visiting our experiences and that these places can continue to make a 
positive impact. GES’ Always On Health and Safety Program was designed by our safety team to protect our employees, customers, 
partners, and event attendees. GES employees are committed to adhering to all local government and facility requirements and those 
established in conjunction with our partners and clients. Safe, reliable delivery of events is one of our most significant responsibilities. 

Compliance and ethics 

We  believe  that  maintaining  a  culture  of  high  ethical  standards  gives  us  a  distinct  advantage  in  recruiting  and  retaining  top  talent, 
delivering the best experience for our customers, and attracting shareholders. Our Always Honest Compliance and Ethics Program, with 
the full support of our Board of Directors, has guided us since 1994 to translate integrity into our everyday behavior and actions. The 
Always Honest Compliance and Ethics Program guides our employees to act honestly, ethically, and always in compliance with the law. 

Community involvement 

Giving back to the community is very important to us. We are committed to making a positive impact within the communities we serve 
through  educational  programs  such  as  GES’  Exhibition  Sponsorships,  volunteer  services,  and  environmental/economic  sustainable 
efforts in the community. Many of our offices pull together to volunteer and support local and national organizations. The Banff Jasper 
Collection was awarded Corporate Citizen of the Year in Jasper, Alberta in recognition of its community building efforts. Pursuit also 
supported an exchange of learning and renewed its dedication to reconciliation with local Indigenous communities through a variety of 
initiatives and programs. 

Rewards and performance management 

Beyond  a  competitive  salary,  we  offer  a  range  of  healthcare  benefits  to  full-time  employees,  their  spouses,  and  dependents.  We 
encourage  our  employees  to  grow  professionally  with  ongoing  training  and  internal  career  opportunities.  We  utilize  a  performance 
review  process,  which  aligns  our  core  competencies  to  our  core  values,  and  a  performance  management  cycle,  which  provides  a 
framework designed to maximize performance and cultivate talent. Short- and long-term incentive compensation for senior managers 
and executives is based on the Company’s performance and/or stock performance. 

9 

 
Available Information 

We were incorporated in Delaware in 1991. Our common stock trades on the New York Stock Exchange under the symbol “VVI.” 

Our website address is www.viad.com. All of our Securities and Exchange Commission (“SEC”) filings, including our annual reports 
on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports, are available free of 
charge on our website as soon as reasonably practicable after we electronically file that material with, or furnish it to, the SEC. The 
information contained on our website is neither a part of, nor incorporated by reference into, this 2022 Form 10-K. 

Our investor relations website is www.viad.com/investors/investor-center/default.aspx and includes key information about our corporate 
governance initiatives, including our Corporate Governance Guidelines, our Board of Directors committee charters, our Code of Ethics, 
and information concerning our Board members and how to communicate with them.  

Item 1A. RISK FACTORS 

Our operations and financial results are subject to known and unknown risks. As a result, past financial performance and historical trends 
may not be reliable indicators of our future performance. 

Macroeconomic Risks 

We are vulnerable to deterioration in general economic conditions. Our business is particularly sensitive to fluctuations in general 
economic  conditions  in  the  United  States  and  other  global  markets  in  which  we  operate.  A  decline  in  global  or  regional  economic 
conditions, or consumers’ fears that economic conditions will decline, whether due to inflation, rising interest rates, or other economic, 
pandemic  or  geopolitical  uncertainties  could  cause  declining  consumer  or  corporate  spending,  travel  disruptions,  unemployment, 
fluctuations in stock markets and interest rates, contraction of credit availability, or other dynamic factors affecting economic conditions 
generally. For example, in response to high inflation, the United States Federal Reserve began to raise its benchmark interest rates in 
March 2022 and continued to increase interest rates throughout 2022. This has increased our interest expense on our variable rate debt. 
The additional impacts of these macroeconomic developments on our operations cannot be predicted with certainty. The success of our 
GES business largely depends on the number of exhibitions or other live events held, the size of marketing expenditures at those events, 
and  on  the  strength  of  particular  industries  that  support  those  events.  The  number  and  size  of  live  events  and  related  marketing 
expenditures generally decrease when the economy weakens. We also could suffer from reduced spending for our services because 
many live event marketing budgets are partly discretionary and are frequently among the first expenditures reduced when economic 
conditions  deteriorate.  In  addition,  revenue  from  our  Pursuit  operations  depends  largely  on  the  amount  of  disposable  income  that 
consumers have available for travel and vacations, which decreases during periods of weak general economic conditions. As a result, 
any deterioration in general economic conditions could materially and adversely affect our business, financial condition, and results of 
operations. 

Travel industry disruptions, particularly those affecting the hotel and airline industries, could adversely affect our business. Our 
business  depends  largely  on  the  ability  and  willingness  of  people,  whether  exhibitors,  event  attendees,  tourists,  or  others,  to  travel. 
Factors  adversely  affecting  the  travel  industry,  and  particularly  the  airline  and  hotel  industries,  generally  also  adversely  affect  our 
business and results of operations. Factors that could adversely affect the travel industry include high or rising fuel prices, levels of 
consumer  discretionary  or  corporate  marketing  spendings,  increased  security  and  passport  requirements,  weather  conditions,  health 
epidemics,  pandemics  and  endemics,  airline  accidents,  acts  of  terrorism,  and  international  political  instability  and  hostilities.  For 
example,  the  COVID-19  pandemic  and  social  distancing  orders  resulted  in  severe  global  travel  restrictions,  closure  or  reduction  in 
capacity of event venues, hotels, attractions and other operations, and reluctance of customers to travel. These circumstances had severe 
effects on our businesses. A decline in travel-related consumer discretionary or corporate marketing spend, or the occurrence of other 
pandemic or geopolitical events or hostilities that affect the availability and pricing of air travel and accommodations, could materially 
and adversely affect our business and results of operations. 

Our overall level of indebtedness, as well as our financial covenants under our revolving credit facility, could limit our operational 
and financial flexibility and make us more vulnerable to adverse economic conditions. As of December 31, 2022, our debt totaled 
$481.8  million,  including  $395.0  million  outstanding  on  our  Term  Loan  B,  financing  lease  obligations  of  $64.7  million,  and  $22.1 
million in other debt. As of December 31, 2022, capacity remaining under the revolving credit facility was $86.7 million. As a result of 
our indebtedness, we are required to make interest and principal payments on our borrowings, which are significant. These payments 
reduce our cash available, which could limit our ability to respond to market conditions or take advantage of potential acquisitions and 
strategic  investments.  To  manage our  exposure  to  interest  rate  movements,  we  entered  into  an  interest  rate  cap  agreement  on  $300 
million of our Term B Loan on January 4, 2023. Refer to Note 24 – Subsequent Events. 

In addition, our ability to draw on our revolving credit facility depends on our ability to meet certain financial covenants. This exposes 
us  to  various  risks,  uncertainties,  and  events  beyond  our  control,  including  the  impact  of  adverse  economic  conditions  (including 
inflation, rising interest rates, or a recession) and public health crises (including the COVID-19 pandemic). If we are unable to maintain 
compliance  with  these  covenants,  our  lenders  may  exercise  remedies  against  us,  including  the  acceleration  of  any  outstanding 

10 

 
indebtedness on our revolving credit facility. Under this circumstance, we might not have sufficient funds or other resources to satisfy 
all of our obligations, which could materially and adversely affect our business and results of operations. 

The COVID-19 pandemic and related responsive actions have adversely affected our financial condition, liquidity, and cash flow, 
and may continue to do so in the future. The COVID-19 pandemic forced the cancellation of many of our events and the temporary 
closure  of  substantially  all  of  our  attractions,  hotels,  and  other  operations.  The  substantial  reduction  in  our  operations  resulted  in 
significant losses and negative cash flow from operations in 2020 and 2021.  

The  COVID-19  pandemic  caused  governments,  public  institutions,  and  other  organizations  to  impose  quarantines  and  lockdowns;  
restrictions  and  bans  on  travel  or  transportation;  limitations  on  the  size  of  in-person  gatherings;  closures  of,  or  occupancy  or  other 
operating limitations on, work facilities, lodging facilities, food and beverage establishments, schools, public buildings, and businesses, 
including  cancellation  of  exhibitions,  sporting  events,  conferences  and  meetings;  and  quarantines  and  lock-downs.  These  actions 
dramatically reduced travel and demand for travel related services and live event experiences, which negatively impacted our business, 
operations, and financial results. Although many of these restrictions, bans, limitations, closures and mandates have eased or been lifted, 
they may be reinstituted from time to time in varying degrees by various jurisdictions as resurgences and variants emerge. The extent to 
which COVID-19 or other health epidemics, pandemics or endemics impacts our business, operations, and financial results will depend 
on the factors described above and numerous other evolving factors that we may not be able to accurately predict or assess, including 
the duration and scope of impact on global and regional economies and economic activity, short and longer-term impact on the demand 
for travel, transient and group business, and levels of consumer confidence and how quickly economies, travel activity, and demand for 
lodging recovers. A resurgence in cases of COVID-19 or another pandemic could further materially and adversely affect our business, 
financial condition, and results of operations.  

Our businesses will face new challenges presented by the ramifications of the COVID-19 pandemic. In addition to the direct economic 
impacts of the COVID-19 pandemic, it is clear that as our businesses have begun to recover, they are operating in new environments in 
light of societal, regulatory, and industry changes that have occurred since March 2020. Our ability to continue to adjust to these changes 
and deliver expected business results may be hampered by ongoing uncertainty presented by the COVID-19 pandemic in terms of proper 
safety protocols, social norms, labor shortages, supply chain interruptions, and a potential of uneven demand for our services. In addition, 
our ability to deliver such services and otherwise execute against our recovery and growth strategies may be impacted by the extreme 
reduction of our workforce during the pandemic and the resulting loss of knowledge of and experience in our businesses. Taken together, 
our ability to anticipate and adjust to these ongoing changes and new conditions may lead to additional costs, which may materially and 
adversely impact our business and results of operations. 

Transportation disruptions and increases in transportation costs could adversely affect our business and results of operations. GES 
relies on independent transportation carriers to send materials and exhibits to and from exhibition, warehouse, and customer facilities. 
If our customers and suppliers are unable to secure the services of those independent transportation carriers at favorable rates, it could 
materially and adversely affect our business and results of operations. In addition, disruption of transportation services due to shortage 
of  supply  chain  labor,  including  qualified  commercial  truck  drivers;  shipping  capacity  constraints,  including  shortages  of  related 
equipment; weather-related problems; labor strikes; lockouts; or other events could adversely affect our ability to supply services to 
customers and could cause the cancellation or curtailment of exhibitions, which could materially and adversely affect our business and 
results of operations.  

Natural disasters, weather conditions, accidents, and other catastrophic events could negatively affect our business. The occurrence 
of  catastrophic  events  ranging  from  natural  disasters  (such  as  hurricanes,  fires,  floods,  and  earthquakes),  acts  of  war  or  terrorism, 
accidents involving our travel offerings or experiences, the effects of climate change, including any impact of global warming, or the 
prospect of these events could disrupt our business. Changes in climates may increase the frequency and intensity of adverse weather 
patterns and make certain destinations less desirable. 

Such catastrophic events have, and could have, an adverse impact on Pursuit, which is heavily dependent on the ability and willingness 
of its guests to travel and/or visit our attractions. Pursuit guests tend to delay or postpone vacations if natural conditions differ from 
those that typically prevail at competing lodges, resorts, and attractions, and catastrophic events and heightened travel security measures 
instituted in response to such events could impede the guests’ ability to travel, and interrupt our business operations, including damaging 
our properties. For example, the accident on July 18, 2020, at Pursuit’s Glacier Adventure attraction, which involved one of our off-
road Ice Explorers and resulted in three fatalities and other serious injuries, may have a negative impact on our reputation and traveler 
willingness to visit that attraction in the future.  

Such catastrophic events could also have a negative impact on GES, causing a cancellation of exhibitions and other events held in public 
venues or disrupt the services we provide to our customers at convention centers, exhibition halls, hotels, and other public venues. Such 
events could also have a negative impact on GES’ production facilities, preventing us from timely completing exhibit fabrication and 
other projects for customers. In addition, unfavorable media attention, or negative publicity, in the wake of any catastrophic event or 
accident could damage our reputation or reduce the demand for our services. If the conditions arising from such events persist or worsen, 
they could materially and adversely affect our results of operations and financial condition. 

11 

 
Strategic, Business, and Operational Risks 

We have identified a material weakness in our internal control over financial reporting. If we are unable to remediate this material 
weakness or maintain effective internal controls over financial reporting in the future, our ability to produce timely and accurate 
financial statements or comply with applicable laws and regulations could be impaired. We have identified a material weakness in 
our internal control over financial reporting and have restated our financial statements for the three and nine months ended September 
30, 2022. A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that 
there  is  a  reasonable  possibility  that  a  material  misstatement  of  our  annual  or  interim  financial  statements  will  not  be  prevented  or 
detected  on  a  timely basis.  The  identified material  weakness  remained  unremediated as of  December 31,  2022. If we  are  unable to 
remediate the existing material weakness, experience additional material weaknesses or otherwise fail to maintain an effective system 
of internal controls in the future, we may not be able to accurately or timely report our financial condition or results of operations or 
prevent fraud, which may adversely affect investor confidence in us and, as a result, the value of our common stock. 

The seasonality of our business makes us particularly sensitive to adverse events during peak periods. The peak activity for our Pursuit 
business is during the summer months, as the vast majority of Pursuit’s revenue is earned in the second and third quarters. Our GES 
exhibition and event activity varies significantly because it is based on the frequency and timing of shows, many of which are not held 
each year, and which may shift between quarters. If adverse events or conditions occur during these peak periods, such as the COVID-
19 pandemic or natural disasters such as forest fires, our results of operations could be materially and adversely affected. 

New capital projects may not be commercially successful. From time to time, we pursue capital projects in order to enhance and expand 
our business, such as FlyOver, which includes FlyOver Canada in Vancouver, FlyOver Iceland, FlyOver Las Vegas, and the current 
development of FlyOver Chicago and FlyOver Canada Toronto, as well as other efforts to upgrade some of our Pursuit offerings. Capital 
projects are subject to a number of risks, including the failure to achieve established financial and strategic goals. For example, our 
FlyOver attractions are all considered one reporting unit and goodwill is assigned to, and tested at, the reporting unit level. Significant 
reductions in FlyOver’s expected future revenue, operating income, or cash flow forecasts and projections, or changes in macroeconomic 
facts and circumstances, particularly high inflation and the resulting rise in interest rates, may result in impairment charges in the future. 
Capital projects are also subject to unanticipated delays and cost overruns as well as additional project-specific risks. For example, we 
had to postpone FlyOver Canada Toronto due to the COVID-19 pandemic, permitting, and approval delays. A prolonged delay in a 
capital project, or our failure to accurately predict the revenue or profit that will be generated from a project, could prevent it from 
performing in accordance with our commercial expectations and could materially and adversely affect our future success, business, and 
results of operations. 

We operate in highly competitive and dynamic industries. Competition in the live events markets is driven by price and service quality, 
among other factors. To the extent competitors seek to gain or retain market presence through aggressive underpricing strategies, we 
may be required to lower our prices and rates to avoid the loss of related business. Moreover, customer consolidations and other actions 
within  the  industry  have  caused  downward  pricing  pressure  for  our  products  and  services  and  could  affect  our  ability  to  negotiate 
favorable terms with our customers. If we are unable to anticipate and respond as effectively as our competitors to changing business 
conditions, including new technologies and business models, we could lose market share. Our inability to meet the challenges presented 
by the competitive and dynamic environment of our industry could materially and adversely affect our results of operations. 

We depend on our large exhibition event clients to renew their service contracts and on our exclusive right to provide those services. 
GES has a number of large exhibition event organizers and large customer accounts. If any of these large clients do not renew their 
service contracts, our results of operations could be materially and adversely affected. 

Moreover, when event organizers hire GES as the official services contractor, they usually also grant GES an exclusive right to perform 
material handling, electrical, rigging, and other services at the exhibition facility. However, some exhibition facilities have taken certain 
steps to in-source certain event services (either by performing the services themselves or by hiring a separate service provider) as a result 
of conditions generally affecting their industry, such as an increased supply of or reduced demand for exhibition space. If exhibition 
facilities  choose  to  in-source  certain  event  services,  GES  will  lose  the  ability  to  provide  certain  event  services,  and  our  results  of 
operations could be materially and adversely affected.  

Show rotation affects our profitability and makes comparisons between periods difficult. GES results are largely dependent upon the 
frequency, timing, and location of exhibitions and events. Some large exhibitions are not held annually (they may be held once every 
two, three, or four years) or may be held at different times of the year from when they were previously held. In addition, the same 
exhibition may change locations from year to year resulting in lower margins if the exhibition shifts to a higher-cost location. Any of 
these factors could cause our results of operations to fluctuate significantly from quarter to quarter or from year to year, making periodic 
comparisons difficult. 

Completed acquisitions may not perform as anticipated or be integrated as planned. We regularly evaluate and pursue opportunities 
to acquire businesses that complement, enhance, or expand our current business, or offer growth opportunities. Our acquired businesses 
might not meet our financial and non-financial expectations or yield anticipated benefits. Our success depends, in part, on our ability to 

12 

 
conform controls, policies and procedures, and business cultures; consolidate and streamline operations and infrastructures; identify and 
eliminate redundant and underperforming operations and assets; manage inefficiencies associated with the integration of operations; and 
retain  the  acquired  business’s  key  personnel  and  customers.  Moreover,  our  acquisition  activity  may  subject  us  to  new  regulatory 
requirements, distract our senior management and employees, and expose us to unknown liabilities or contingencies that we may fail to 
identify prior to closing. If we are forced to make changes to our business strategy or if external conditions adversely affect our business 
operations, such as unfavorable macroeconomic conditions (particularly high inflation and the resulting rise in interest rates), it may be 
difficult for us to accurately forecast revenue, operating income, or cash flow, and we may be required to record impairment charges in 
the future. Additionally, we may borrow funds to finance strategic acquisitions. Debt leverage resulting from future acquisitions would 
reduce  our  debt  capacity,  increase  our  interest  expense,  and  limit  our  ability  to  capitalize  on  future  business  opportunities.  Such 
borrowings may also be subject to fluctuations in interest rates. Any of these risks could materially and adversely affect our business, 
product and service sales, financial condition, and results of operations. 

We are subject to currency exchange rate fluctuations. We have operations outside of the United States primarily in Canada, the United 
Kingdom, Iceland, the Netherlands, and Germany. During 2022, our international operations accounted for approximately 38% of our 
consolidated  revenue  and  70%  of  our  segment  operating  income.  Consequently,  a  significant  portion  of  our  business  is  exposed  to 
currency exchange rate fluctuations. We do not currently hedge equity risk arising from the translation of non-United States denominated 
assets and liabilities. Our financial results and capital ratios are sensitive to movements in currency exchange rates because a large 
portion of our assets, liabilities, revenue, and expenses must be translated into U.S. dollars for reporting purposes. The unrealized gains 
or losses resulting from the currency translation are included as a component of accumulated other comprehensive income (loss) in our 
Consolidated Balance Sheets. We also have certain loans and leases in currencies other than the entity’s functional currency, which 
results in gains or losses as exchange rates fluctuate. As a result, significant fluctuations in currency exchange rates could result in 
material changes to our results of operations and the net equity position we report in our Consolidated Financial Statements.  

Liabilities relating to prior and discontinued operations may adversely affect our results of operations. We and our predecessors have 
a  corporate  history  spanning  decades  and  involving  diverse  businesses.  Some  of  those  businesses  owned  properties  and  used  raw 
materials that have been, and may continue to be, subject to litigation. Moreover, some of the raw materials used and the waste produced 
by those businesses have been and are the subject of United States federal and state environmental regulations, including laws enacted 
under the Comprehensive Environmental Response, Compensation and Liability Act, or its state law counterparts. In addition, we may 
incur other liabilities resulting from indemnification claims involving previously sold properties and subsidiaries, or obligations under 
defined benefit plans or other employee plans, as well as claims from past operations of predecessors or their subsidiaries. Although we 
believe we have adequate reserves and sufficient insurance coverage to cover those potential liabilities, future events or proceedings 
could render our reserves or insurance protections inadequate, any of which could materially and adversely affect our business  and 
results of operations. 

Labor and Employment Risks 

Our business has been and may continue to be adversely affected by labor shortages, turnover, and labor cost increases. We rely 
heavily on our global workforce, including many seasonal and temporary employees. Several factors, including factors related to the 
COVID-19 pandemic, have resulted and may continue to result in labor shortages, turnover, and increased labor costs, including high 
employment levels and demand for employees; unemployment subsidies; the freezing of visa programs; increased wages offered by 
other employers; vaccine mandates and other government regulations and our responses thereto. Any of these factors could materially 
and adversely affect our ability to hire qualified team members and, therefore negatively impact our business and results of operations. 

Our business is relationship driven. Our GES business is heavily focused on client relationships, and, specifically, on having close 
collaboration  and  interaction  with  our  clients.  To  be  successful,  our  account  teams  must  be  able  to  understand  clients’  desires  and 
expectations in order to provide top-quality service. If we are unable to maintain our client relationships, including due to the loss of 
key members of our account teams, we could also lose customers and our results of operations could be materially and adversely affected.  

If we lose any of our key personnel, our ability to manage our business and continue our growth could be negatively impacted. Our 
success, at least in part, depends on the continued contributions of our executive team and key personnel. If one or more of our key 
personnel were to resign or otherwise terminate employment with us, we could experience operational disruptions. In addition, we do 
not maintain key person insurance on any of our executive employees or key personnel. 

Union-represented  labor  increases  our  risk  of  higher  labor  costs  and  work  stoppages.  Significant  portions  of  our  employees  are 
unionized. We have approximately 100 collective bargaining agreements, and we are required to renegotiate approximately one-third of 
those each year. If we increase wages or benefits as a result of labor negotiations, either our operating margins will suffer, or we could 
increase the cost of our services to our customers, which could lead those customers to turn to other vendors with lower prices. Either 
event could materially and adversely affect our business and results of operations. 

Additionally, if we are unable to reach an agreement with a union during the collective bargaining process, the union may strike or carry 
out other types of work stoppages. If this were to occur, we might be unable to find substitute workers with the necessary skills to 

13 

 
perform many of the services, or we may incur additional costs to do so, both of which could materially and adversely affect our business 
and results of operations. 

Our participation in multi-employer pension plans could substantially increase our pension costs. We sponsor a number of defined 
benefit plans for our United States and Canada-based employees. In addition, we are obligated to contribute to multi-employer pension 
plans under collective bargaining agreements covering our union-represented employees. We contributed $17.5 million in 2022, $7.1 
million in 2021, and $8.6 million in 2020 to those multi-employer pension plans. Third-party boards of trustees manage these multi-
employer plans. Based upon the information we receive from plan administrators, we believe that several of those multi-employer plans 
are underfunded. The Pension Protection Act of 2006 requires us to reduce the underfunded status over defined time periods. Moreover, 
we would be required to make additional payments of our proportionate share of a plan’s unfunded vested liabilities if a plan terminates, 
or other contributing employers withdraw, due to insolvency or other reasons, or if we voluntarily withdraw from a plan. At this time, 
we do not anticipate triggering any significant withdrawal from any multi-employer pension plan to which we currently contribute. 
However, significant plan contribution increases could materially and adversely affect our consolidated financial condition, results of 
operations, and cash flows. Refer to Note 18 – Pension and Postretirement Benefits of the Notes to Consolidated Financial Statements 
(Part II, Item 8 of our 2022 Form 10-K) for further information. 

Cybersecurity and Data Privacy Risks  

We are vulnerable to cybersecurity attacks and threats. Our devices, servers, cloud-based solutions, computer systems, and business 
systems are vulnerable to cybersecurity risk, including cyberattacks, or we may be the target of email scams that attempt to acquire 
personal information and company assets. As a result of the COVID-19 pandemic, many of our employees switched to working remotely, 
which  magnifies  the  importance  of  integrity  of  our  remote  access  security  measures.  Despite  our  efforts  to  protect  ourselves  with 
insurance,  and  create  security barriers  to  such  threats,  including regularly reviewing our  systems  for vulnerabilities  and  continually 
updating our protections, we might not be able to entirely mitigate these risks. Our failure to effectively prevent, detect, and recover 
from the increasing number and sophistication of information security threats could lead to business interruptions, delays or loss of 
critical  data,  misuse,  modification,  or  destruction  of  information,  including  trade  secrets  and  confidential  business  information, 
reputational damage, and third-party claims, any of which could materially and adversely affect our results of operations. Moreover, the 
cost of protecting against cybersecurity attacks and threats is expensive and expected to increase going forward. 

Laws and regulations relating to the handling of personal data are evolving and could result in increased costs, legal claims, or fines. 
We store and process the personally identifiable information of our customers, employees, and third parties with whom we have business 
relationships. The legal requirements restricting the way we store, collect, handle, and transfer personal data continue to evolve, and 
there are an increasing number of authorities issuing privacy laws and regulations. These data privacy laws and regulations are subject 
to differing interpretations, creating uncertainty and inconsistency across jurisdictions. Our compliance with these myriad requirements 
could involve making changes in our services, business practices, or internal systems, any of which could increase our costs, lower 
revenue, or reduce efficiency. Our failure to comply with existing or new rules could result in significant penalties or orders to stop the 
alleged noncompliant activity, litigation, adverse publicity, or could cause our customers to lose trust in our services. In addition, if the 
third parties we work with violate applicable laws, contractual obligations to us, or suffer a security breach, those violations could also 
put  us  in  breach  of  our  obligations  under  privacy  laws  and  regulations.  In  addition,  the  costs  of  maintaining  adequate  protection, 
including  insurance  protection  against  such  threats,  as  they  develop  in  the  future  (or  as  legal  requirements  related  to  data  security 
increase) are expected to increase and could be material. Any of these risks could materially and adversely affect our business and results 
of operations.  

Item 1B. UNRESOLVED STAFF COMMENTS 

None. 

Item 2. PROPERTIES  

We lease our corporate headquarters in Scottsdale, Arizona. Our other principal properties are owned or leased by Pursuit and GES. 

Pursuit primarily owns its properties, both domestically and internationally, and leases its properties related to the FlyOver attractions. 
Pursuit’s properties mainly include attractions, hotels and lodges, retail stores, and offices. Properties located in Canada are subject to 
multiple long-term ground leases with their respective governments. For further information on Pursuit’s attractions and hospitality 
assets, refer to “Business” (Part I, Item 1 of this 2022 Form 10-K), which information is incorporated by reference herein. 

GES leases its properties, both domestically and internationally. GES properties consist of offices and multi-use facilities. Multi-use 
facilities include manufacturing, sales and design, office, storage and/or warehouse, and truck marshaling yards. Multi-use facilities 
vary in size. Our largest multi-use facility in the United States is approximately 609,000 square feet and our largest foreign multi-use 
facility is in Canada at approximately 81,000 square feet.  

14 

 
We believe our owned and leased properties are adequate and suitable for our business operations and that capacity is sufficient for 
current needs. For additional information related to our lease obligations, refer to Note 12 – Debt and Finance Obligations and Note 20 
– Leases and Other of the Notes to Consolidated Financial Statements (Part II, Item 8 of this 2022 Form 10-K), which information is 
incorporated by reference herein. 

Item 3. LEGAL PROCEEDINGS 

Refer to Note 21 – Litigation, Claims, Contingencies, and Other of the Notes to Consolidated Financial Statements (Part II, Item 8 of 
this 2022 Form 10-K) for information regarding legal proceedings in which we are involved, which information is incorporated by 
reference herein. 

Item 4. MINE SAFETY DISCLOSURES 

Not applicable. 

Other. INFORMATION ABOUT OUR EXECUTIVE OFFICERS  

Our executive officers as of the date of this 2022 Form 10-K were as follows: 

Name 
Steven W. Moster 

  Age     Business Experience During the Past Five Years and Other Information 
  53 

President and Chief Executive Officer of Viad since 2014; President of GES from November 2010
to  February  2019;  prior  thereto,  held  various  executive  management  roles  within  the  GES
organization,  including  Executive  Vice  President-Chief  Sales  &  Marketing  Officer  from  2008  to
February  2010;  Executive  Vice  President-Products  and  Services  from  2006  to  2008;  and  Vice
President-Products & Services Business from 2005 to 2006; and prior thereto, Engagement Manager,
Management Strategy Consulting for McKinsey & Company, a global management consulting firm,
from 2000 to 2004. Mr. Moster is a director of Cavco Industries, Inc (NASDAQ: CVCO), which
designs and produces factory-built housing products, and serves as the Chair of the Compensation 
Committee. 

Ellen M. Ingersoll 

  58 

David W. Barry 

  60 

Derek P. Linde 

  47 

Jeffrey A. Stelmach 

  55 

Leslie S. Striedel 

  60 

Chief Financial Officer since July 2002; prior thereto, Vice President-Controller or similar position 
since 2002; prior thereto, Controller of CashX, Inc., a service provider of stored value internet cards,
from June 2001 through October 2001; prior thereto, Operations Finance Director of LeapSource,
Inc., a provider of business process outsourcing, since January 2000; and prior thereto, Vice President
and  Controller  of  Franchise Finance  Corporation  of  America,  a real  estate  investment  trust,  from
1992 to 2000. 

President of Pursuit since June 2015; prior thereto, Chief Executive Officer and President of Trust
Company of America, an independent registered investment adviser custodian, from 2011 to June
2015; prior thereto, Chief Executive Officer of Alpine/CMH, a helicopter skiing company, from 2007
to 2011; and prior thereto, Chief Operating Officer for all United States resort operations of Intrawest
Corporation (formerly NYSE: IDR) (now Alterra Mountain Company) a North American mountain
resort and adventure company, from 2004 to 2007. 

Chief Operating Officer, General Counsel and Corporate Secretary since March 2022, and General
Counsel and Corporate Secretary since 2018; prior thereto, Deputy General Counsel and Assistant
Secretary  at  Illinois  Tool  Works  Inc.  (NYSE:  ITW),  a  diversified  manufacturer  of  specialized 
industrial equipment, from 2014 to 2018, and Associate General Counsel and Assistant Secretary
from 2011 to 2014; and prior thereto, a partner at the law firm of Winston & Strawn LLP. 

President of GES Brand Experiences since August 2021; prior thereto, Group President of Stadium
Red Group, a collective of specialist agencies, from 2020 to 2021; prior thereto, President of Opus
Holding Group of Opus Agency, a global event design and experiential agency, from 2018 to 2020;
and prior thereto, President of U.S. Experiential Marketing and Shopper Marketing of Mosaic, a sales
and merchandising, experiential marketing and interactive firm, from 2009 to 2018. 

Chief Accounting Officer since 2014; prior thereto, Vice President of Finance from March 2014 to
April 2014; prior thereto, Vice President of Finance and Administration or similar positions with
Colt  Defense  LLC,  a  firearms  manufacturer,  from  2010  to  2013;  prior  thereto,  Vice  President  of
Finance,  Director  of  Financial  Reporting  and  Compliance,  and  Corporate  Controller  of  White
Electronics  Designs  Corp.  (formerly  NASDAQ:  WEDC)  (now  a  wholly  owned  subsidiary  of
Microchip Technology Inc.), a circuits and semiconductors manufacturer, from 2004 to 2010; prior

15 

 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
  
thereto,  Corporate  Controller  of  MD  Helicopters,  an  international  helicopter  manufacturer,  from
2002  to  2004;  prior  thereto,  Corporate  Controller  of  Fluke  Networks  (formerly  Microtest,  Inc.
NASDAQ: MTST), a manufacturing and technology company, from 1999 to 2002; and prior thereto,
Senior Tax Manager for KPMG LLP, a global firm providing audit, tax, and advisory services, from
1998 to 1999. 

Our executive officers’ term of office is until our next Board of Directors annual organization meeting scheduled to be held on May 24, 
2023. 

Item  5.  MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND  ISSUER 
PURCHASES OF EQUITY SECURITIES 

PART II 

Market Information 

Our common stock is traded on the New York Stock Exchange under the symbol VVI.  

Holders 

As  of  February  21,  2023,  there  were  4,422  shareholders  of  record  of  our  common  stock,  including  125  shareholders  that  had  not 
converted their shares following a reverse stock split effective on July 1, 2004. 

Issuer Purchases of Equity Securities 

Period 
October 1, 2022 - October 31, 2022 
November 1, 2022 - November 30, 
2022 
December 1, 2022 - December 31, 
2022 
Total 

Total Number of 
Shares Purchased 

Average Price Paid 
Per Share 

Total Number of Shares 
Purchased as Part of Publicly
Announced Plans or 
Programs 

—    $ 

—    $ 

—    $ 
—    $ 

—      

—      

—      
—      

Maximum Number of Shares 
That May Yet Be Purchased 
Under the Plans or Programs  
546,283 

—     

—     

—     
—     

546,283 

546,283 
546,283 

Pursuant to previously announced authorizations, our Board of Directors authorized us to repurchase shares of our common stock from 
time to time at prevailing market prices. Effective February 7, 2019, our Board of Directors authorized the repurchase of an additional 
500,000 shares. In March 2020, our Board of Directors suspended future dividend payments and our share repurchase program for the 
foreseeable future. The Board of Directors’ authorization does not have an expiration date.  

16 

 
 
 
  
  
  
   
   
   
   
Performance Graph  

The following graph compares the change in the cumulative total shareholder return, from December 31, 2017 to December 31, 2022, 
on our common stock, the Standard & Poor’s SmallCap 600 Hotels, Restaurants & Leisure, the Standard & Poor’s SmallCap 600 Media 
Index, the Standard & Poor’s SmallCap 600 Commercial Services & Supplies Index, the Standard & Poor’s SmallCap 600 Index, the 
Russell 2000 Index, and Standard & Poor’s 500 Index (assuming reinvestment of dividends, as applicable). The graph assumes $100 
was invested on December 31, 2017. 

Viad Corp 
S&P 500 
Russell 2000 
S&P SmallCap 600 
S&P SmallCap 600 Comm. Services & Supplies 
S&P SmallCap 600 Media 
S&P SmallCap 600 Hotels, Restaurants & Leisure 

Item 6. RESERVED 

Year Ended December 31, 

2017 

2018 

2019 

2020 

2021 

2022 

  $  100.00    $  91.09     $  123.54    $  66.42    $  78.58    $ 
  $  100.00    $  95.61     $  125.70    $  148.81    $  191.48    $ 
  $  100.00    $  88.97     $  111.65    $  133.90    $  153.70    $ 
  $  100.00    $  91.48     $  112.28    $  124.90    $  158.30    $ 
  $  100.00    $  89.56     $  110.59    $  97.22    $  104.10    $ 
  $  100.00    $  116.86     $  125.48    $  118.77    $  192.91    $ 
  $  100.00    $  105.41     $  116.43    $  147.66    $  143.37    $ 

44.79 
156.77 
122.25 
132.74 
90.72 
103.48 
114.16 

17 

 
 
 
 
 
 
 
 
 
   
   
   
   
   
 
 
 
 
 
 
 
Item 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS 

The  following  Management’s  Discussion  and  Analysis  (“MD&A”)  should  be  read  in  conjunction  with  the  consolidated  financial 
statements and related notes. The MD&A is intended to assist in understanding our financial condition and results of operations. This 
discussion contains forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from those 
anticipated due to various factors discussed under “Risk Factors,” “Forward-Looking Statements,” and elsewhere in this 2022 Form 10-
K. 

Overview 

We are a leading global provider of extraordinary experiences, including hospitality and leisure activities, experiential marketing, and 
live events. We operate through three reportable segments: Pursuit, Spiro, and GES Exhibitions.  

During the first quarter of 2022, we rebranded GES’ brand experiences business and introduced Spiro to the market to accelerate our 
growth by servicing the changing needs of today’s brand marketers across a broader spectrum of their experiential marketing needs. 
Spiro and GES Exhibitions are both live event businesses and are collectively referred to as “GES.” 

Results of Operations 

Financial Highlights 

(in thousands, except per share data) 
Total revenue 
Net income (loss) attributable to Viad 
Segment operating income (loss)(1) 
Diluted income (loss) per common share from 
continuing operations attributable to Viad 
common stockholders 

** Change is greater than +/- 100% 

Year Ended December 31, 

2022 

  $  1,127,311    $ 
23,220    $ 
  $ 
68,944    $ 
  $ 

2021 
507,340  $ 
(92,655)  $ 
(47,002)  $ 

2020 
415,435 
(374,094) 
(116,240) 

% Change  
2022 vs. 2021 

% Change  
2021 vs. 2020 

**   
**   
**   

22.1%
75.2%
59.6%

  $ 

0.52    $ 

(5.04)  $ 

(18.55) 

**   

72.8%

(1)  Refer to Note 23 – Segment Information of the Notes to Consolidated Financial Statements (Part II, Item 8 of this 2022 Form 10-
K)  for  a  reconciliation  of  the  non-GAAP  financial  measure,  segment  operating  income  (loss),  to  the  most  directly  comparable 
GAAP measure.  

2022 compared with 2021 

 

 

 

Total revenue increased $620.0 million, primarily due to increased revenue at GES of $507.7 million as live event activity 
at GES continued to improve and as certain previously canceled shows in 2021 took place during 2022, although on average 
at  reduced  capacities  from  pre-COVID-19  levels.  Pursuit  revenue  increased  $112.3  million,  primarily  due  to  increased 
visitation at Pursuit’s Canadian attractions, as well as incremental performance from Pursuit’s new experiences that were 
opened or acquired after January 1, 2021, which contributed revenue of $43.2 million during 2022 as compared to $15.6 
million during 2021.  

Net income attributable to Viad was $23.2 million during 2022 as compared to a net loss of $92.7 million during 2021. 
This improvement of $115.9 million was primarily due to higher revenue and a gain on sale of GES’ United States audio-
visual production business, ON Services, of $19.6 million, offset in part by higher expenses.  

Total segment operating income was $68.9 million during 2022 as compared to a loss of $47.0 million during 2021. This 
improvement of $115.9 million was primarily due to higher revenue at GES and Pursuit, offset in part by a non-cash foreign 
currency unrealized loss of $4.2 million related to a finance lease remeasurement in addition to a $9.1 million gain on sale 
of a GES warehouse in Orlando during the 2021 period.  

2021 compared with 2020 

 

Total revenue increased $91.9 million, primarily due to increased revenue at Pursuit of $110.2 million. Although Pursuit 
continued to be affected by pandemic-related restrictions in certain international geographies, overall revenue at Pursuit 
improved from 2020 as health and travel restrictions lessened and people felt more comfortable traveling. Visitation from 
domestic travelers increased at Pursuit’s Glacier Park Collection and the Alaska Collection. Additionally, Canada’s border 
reopened during the third quarter of 2021. There also was strong regional and national demand from Canadians as they were 
required to stay closer to home. GES revenue decreased $18.3 million as live events remained largely shut down during the 

18 

 
 
 
 
   
 
 
 
 
 
   
   
   
 
 
 
first half of 2021. Large scale in-person events started to take place during the second half of 2021 with generally lower 
exhibitor participation and lower attendance than pre-pandemic occurrences. 

 

 

Net loss attributable to Viad improved $281.4 million during 2021 as compared to 2020, primarily reflecting impairment 
charges of $203.1 million recorded during 2020 and higher restructuring charges of $7.4 million recorded during 2020 as 
compared to 2021, as well as improved segment operating results during 2021 of $69.2 million.  

Total segment operating loss improved $69.2 million during 2021 as compared to 2020, primarily due to the increase in 
revenue at Pursuit, offset in part by the elimination of performance-based incentives in 2020 as a result of the COVID-19 
pandemic and GES’ decrease in revenue. 

Analysis of Revenue and Operating Results by Reportable Segment 

Pursuit 

The  following  table  presents  a  comparison  of  Pursuit’s  reported  revenue  and  segment  operating  income  (loss)  for  the  years  ended 
December 31, 2022, 2021, and 2020. 

(in thousands) 
Revenue(1): 
Pursuit: 

Attractions 
Hospitality 
Transportation 
Other 
Total Pursuit 

Segment operating income (loss)(2): 
Total Pursuit 

** Change is greater than +/- 100% 

Year Ended December 31, 

2022 

2021 

2020 

% Change  
2022 vs. 2021 

% Change  
2021 vs. 2020 

  $ 

  $ 

  $ 

153,575    $ 
130,303     
12,798     
2,651     
299,327    $ 

77,860 
98,878 
5,578 
4,732 
187,048 

$ 

$ 

28,126 
45,838 
2,696 
150 
76,810 

97.2 %  
31.8 %  
** 
(44.0 )%  
60.0 %  

24,031    $ 

4,609 

$ 

(42,343) 

** 

**
**
**
**
**

**

(1) 

(2) 

Revenue by line of business does not agree to Note 2 – Revenue and Related Contract Costs and Contract Liabilities of the Notes 
to Consolidated Financial Statements (Part II, Item 8 of this 2022 Form 10-K) as the amounts in the above table include product 
revenue from food and beverage and retail operations within each line of business.   
Refer to Note 23 – Segment Information of the Notes to Consolidated Financial Statements (Part II, Item 8 of this 2022 Form 10-
K) for a reconciliation of the non-GAAP financial measure, segment operating income (loss), to the most directly comparable 
GAAP measure. 

2022 compared with 2021 

Pursuit revenue increased $112.3 million driven by stronger leisure travel to Pursuit’s Canadian experiences, resulting from reduced 
COVID-19 restrictions as well as incremental performance from Pursuit’s new experiences. Visitation at Pursuit’s Canadian attractions 
increased nearly 90% as compared to 2021 when Pursuit’s operations were impacted by border restrictions and temporary government 
mandated closures at FlyOver Canada and FlyOver Iceland. Pursuit’s new experiences that were opened or acquired after January 1, 
2021, including the Sky Lagoon (opened May 2021), the Golden Skybridge (opened June 2021), FlyOver Las Vegas (opened September 
2021), the Glacier Raft Company (acquired April 2022), and the Forest Park Alpine Hotel (opened August 2022), contributed revenue 
of $43.2 million during 2022 as compared to those attractions acquired or opened in 2021 of $15.6 million.  

Pursuit segment operating income increased $19.4 million primarily due to the increase in revenue, offset in part by a non-cash foreign 
currency  unrealized  loss  of  $4.2  million  related  to  a  finance  lease  remeasurement,  higher  operating  costs,  including  insurance  and 
compensation-related expenses during 2022, as well as COVID-19 wage subsidies received in 2021 of $11.3 million from the Canadian 
government’s emergency wage subsidy program that did not repeat in 2022. 

2021 compared with 2020 

Pursuit revenue increased $110.2 million, which reflected the continued strengthening of leisure travel demand during the second half 
of 2021 versus 2020 as pandemic-related restrictions lessened and as people started to feel more comfortable traveling. Pursuit was 
affected  by  consumer  discretionary  spending  on  tourism  activities.  Travel  restrictions  and  border  closures  due  to  the  COVID-19 
pandemic negatively affected long-haul travelers to Canada and Iceland, which affected customer volumes and the results of operations. 
Pursuit’s seasonal attractions and properties were open starting in the second quarter of 2021 through the end of the year, although some 
operated at reduced capacities, whereas Pursuit’s properties and attractions were temporarily closed in 2020 from mid-March through 

19 

 
 
 
 
   
 
   
 
 
  
   
   
   
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
most of the second quarter. The Glacier Park Collection and the Alaska Collection experienced increased visitation during the 2021 
peak season from strong domestic leisure travel, which resulted in an increase in revenue from the Glacier Park Collection of $27.7 
million and from the Alaska Collection of $31.1 million. Pursuit opened or acquired three new attractions in 2021, Sky Lagoon, the 
Golden Skybridge, and FlyOver Las Vegas, which contributed revenue of $15.6 million during 2021.  

Pursuit segment operating income was $4.6 million during 2021 as compared to a loss of $42.3 million during 2020. This improvement 
was primarily due to the increase in revenue.  

Performance Measures 

We use the following key business metrics to evaluate the performance of Pursuit’s attractions business: 

 

 

 

Number of visitors. The number of visitors allows us to assess the volume of tickets sold at each attraction during the 
period.  
Revenue per attraction visitor. Revenue per attraction visitor is calculated as total attractions revenue divided by the total 
number of visitors at all Pursuit attractions during the period. Total attractions revenue includes ticket sales and ancillary 
revenue  generated  by  attractions,  such  as  food  and  beverage  and  retail  revenue.  Total  attractions  revenue  per  visitor 
measures the total spend per visitor that attraction properties are able to capture, which is important to the profitability of 
the attractions business. 
Effective ticket price. Effective ticket price is calculated as revenue from the sale of attraction tickets divided by the total 
number of visitors at all comparable Pursuit attractions during the period.  

We use the following key business metrics, common in the hospitality industry, to evaluate Pursuit’s hospitality business: 

 

 

 

Revenue per Available Room. RevPAR is calculated as total rooms revenue divided by the total number of room nights 
available for all comparable Pursuit hospitality properties during the period. Total rooms revenue does not include non-
rooms revenue, which consists of ancillary revenue generated by hospitality properties, such as food and beverage and retail 
revenue. RevPAR measures the period-over-period change in rooms revenue per available room for comparable hospitality 
properties. RevPAR is affected by average daily rate and occupancy, which have different implications on profitability. 
Average Daily Rate. ADR is calculated as total rooms revenue divided by the total number of room nights sold for all 
comparable Pursuit hospitality properties during the period. ADR is used to assess the pricing levels that the hospitality 
properties are able to realize. Increases in ADR lead to increases in rooms revenue with no substantial effect on variable 
costs, therefore having a greater impact on margins than increases in occupancy. 
Occupancy. Occupancy is calculated as the total number of room nights sold divided by the total number of room nights 
available  for  all  comparable  Pursuit  hospitality  properties  during  the  period.  Occupancy  measures  the  utilization  of  the 
available capacity at the hospitality properties. Increases in occupancy result in increases in rooms revenue and additional 
variable operating costs (including housekeeping services, utilities, and room amenity costs), as well as increases in ancillary 
non-rooms revenue (including food and beverage and retail revenue). 

The following table provides Pursuit’s key performance indicators: 

Year Ended December 31, 2022 
New 
Experiences(1)  

As  
Reported 

Same-
Store(2) 

Year Ended December 31, 2021 

% Change 

As 
Reported 

New 
Experiences(1)     

FX 
Impact(3) 

Same-
Store(2) 

As 
Reported 

Same-
Store(2) 

Attractions Key Performance Indicators: 

Number of visitors 
Ticket revenue (in thousands) 
Effective ticket price 
Attractions revenue (in thousands) 
Revenue per attraction visitor 

Hospitality Key Performance Indicators: 

Room nights available 
Rooms revenue (in thousands) 
RevPAR 
Occupancy 
ADR 
Hospitality revenue (in thousands) 

    2,931,266 
  $  114,936 
  $ 
39.21 
  $  153,575 
52.39 
  $ 

$ 
$ 
$ 
$ 

742,666 
31,828 
42.86 
40,675 
54.77 

  2,188,600 
83,108 
$ 
$ 
37.97 
$  112,900 
51.59 
$ 

  1,523,173 
61,166 
$ 
40.16 
$ 
77,860 
$ 
51.12 
$ 

$ 
$ 
$ 
$ 

330,208 
12,509 
37.88 
15,643 
47.37 

  $ 
  $ 

573,165 
77,019 
134.37 

$ 
$ 
68.1%  
$ 
$ 

  $ 
197.21 
  $  130,303 

14,978 
2,069 
138.14 

558,187 
74,950 
134.27 

$ 
$ 
53.3%   
$ 
195.91 
$  127,775 

$ 
$ 
68.5%  
$ 
$ 

259.19 
2,528 

566,992 
57,603 
101.59 

$ 
$ 
54.0%  
$ 
$ 

187.99 
98,878 

— 
— 
— 
— 
— 
— 

20 

— 
1,461 
— 
2,015 
— 

— 
1,150 
— 
— 
— 
1,480 

  1,192,965 
47,196 
$ 
39.56 
$ 
60,202 
$ 
50.46 
$ 

566,992 
56,453 
99.57 
52.7%  

184.23 
97,398 

$ 
$ 

$ 
$ 

 $ 
 $ 
 $ 
 $ 

 $ 
 $ 

 $ 
 $ 

92.4% 
87.9% 
(2.4%)  
97.2% 
2.5% 

1.1% 
33.7% 
32.3% 
26.1% 
4.9% 
31.8% 

83.5% 
76.1% 
(4.0)% 
87.5% 
2.2% 

(1.6)% 
32.8% 
34.9% 
30.0% 
6.3% 
31.2% 

 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
 
   
 
   
 
   
 
   
     
     
 
   
 
   
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
  
 
 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
Year Ended December 31, 2021 
New 
Experiences(1)  

As  
Reported 

Same-
Store(2) 

Year Ended December 31, 2020 

% Change 

As 
Reported 

New 
Experiences(1)  

FX 
Impact(3) 

Same-
Store(2) 

As 
Reported 

  Same-Store(2)   

Attractions Key Performance Indicators: 

Number of visitors 
Ticket revenue (in thousands) 
Effective ticket price 
Attractions revenue (in thousands) 
Revenue per attraction visitor 

Hospitality Key Performance Indicators: 

Room nights available 
Rooms revenue (in thousands) 
RevPAR 
Occupancy 
ADR 
Hospitality revenue (in thousands) 

    1,523,173 
61,166 
  $ 
  $ 
40.16 
77,860 
  $ 
51.12 
  $ 

$ 
$ 
$ 
$ 

335,888 
12,651 
37.66 
15,785 
46.99 

  1,187,285 
48,515 
$ 
40.86 
$ 
62,075 
$ 
52.28 
$ 

678,558 
19,939 
29.38 
28,126 
41.45 

$ 
$ 
$ 
$ 

$ 
$ 
$ 
$ 

566,992 
57,603 
101.59 

$ 
$ 
54.0%   
$ 
$ 

187.99 
98,878 

  $ 
  $ 

  $ 
  $ 

— 
— 
— 
— 
— 
— 

$ 
$ 

$ 
$ 

566,992 
57,603 
101.59 

$ 
$ 
54.0%  
$ 
$ 

187.99 
98,878 

387,809 
$ 
26,383 
68.03 
$ 
49.0%  
$ 
$ 

138.72 
45,838 

700 
16 
23.35 
16 
23.35 

— 
— 
— 
— 
— 
— 

$ 
$ 
$ 
$ 

$ 
$ 

$ 
$ 

— 

  677,858 
(974)  $  20,897 
$  30.83 
(1,424)  $  29,534 
$  43.57 

— 

— 

— 

  387,809 
(1,109)  $  27,492 
$  70.89 

$  138.72 
(1,513)  $  47,351 

— 
— 
— 

49.0%   

**
**

36.7%   

**

23.3%   

46.2%   

**

49.3%   
10.2%   
35.5%   

**

75.2% 
**
32.6% 
**
20.0% 

46.2% 
**
43.3% 
10.2% 
35.5% 
**

(2) 

(1)  New experiences comprise the following attractions that were opened or acquired after January 1, 2021: Sky Lagoon (opened 
May 2021), the Golden Skybridge (acquired March 2021 and opened June 2021), FlyOver Las Vegas (opened September 2021), 
the Glacier Raft Company (acquired April 2022), and Forest Park Alpine Hotel (opened August 2022). 
Same-Store metrics include only attractions and lodging properties that Pursuit operated at full capacity, considering seasonal 
closures,  for  the  entirety  of  both  periods  presented.  For  experiences  located  outside  the  United  States,  financial  metric 
comparisons to the prior year are expressed on a constant U.S. dollar basis. 
Foreign exchange rate variance effects (or “FX Impact”) represents the adjustments necessary to express prior financial metrics 
on a constant U.S. dollar basis, using the current year quarterly average exchange rates for previous periods to eliminate the 
impact of changes in exchange rates for same-store Pursuit experiences located outside of the United States. 

(3) 

Attractions. The incremental increase in the number of visitors from new experiences that were opened or acquired after January 1, 
2021 was primarily driven by Sky Lagoon and FlyOver Las Vegas, which contributed approximately 87% of the total increase. The 
increase in same-store visitors during 2022 as compared to 2021 was driven by higher visitation during 2022, as visitation was impacted 
in  2021  by  border  closures  and  travel  restrictions  as  a  result  of  the  COVID-19  pandemic  in  addition  to  the  temporary  government 
mandated closures at FlyOver Canada and FlyOver Iceland.  

The increase in same-store visitors during 2021 as compared to 2020 reflects the temporary closure of our attractions beginning in mid-
March 2020 and extending through most of the second quarter of 2020 as a result of COVID-19 in addition to the reopening of the 
Canadian border during the third quarter of 2021, which accelerated visitation from international travelers. Revenue per attraction visitor 
increased due to higher effective ticket prices and ancillary revenue. 

Hospitality. The increase in RevPAR during 2022 as compared to 2021 was primarily driven by higher occupancy and to a lesser extent 
by higher ADR driven by revenue management efforts.  

Room nights available increased during 2021 as compared to 2020 as all of Pursuit’s properties were fully open during the 2021 peak 
season, whereas in 2020, Pursuit temporarily closed its properties in mid-March 2020 through most of the second quarter of 2020. The 
increase in RevPAR and ADR was primarily driven by Pursuit’s properties being open in 2021. 

GES 

During the first quarter of 2022, we changed our segment reporting as a result of operational changes and how our CODM reviews the 
financial performance of GES and makes decisions regarding the allocation of resources. Accordingly, GES’ new reportable segments 
are Spiro and GES Exhibitions. We reclassified prior periods to conform to the current-period presentation. 

21 

 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
     
 
   
 
   
     
     
 
   
 
   
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
   
 
 
 
 
 
  
 
  
   
 
 
 
  
 
 
The  following  table  presents  a  comparison  of  GES’  reported  revenue  and  segment  operating  income  (loss)  for  the  years  ended 
December 31, 2022, 2021, and 2020: 

(in thousands) 
Revenue: 
GES: 

Spiro 
GES Exhibitions 
Intersegment eliminations 

Total GES 
Segment operating income (loss)(1) 

Spiro 
GES Exhibitions 

Total GES 

** Change is greater than +/- 100% 

Year Ended December 31, 

2022 

2021 

2020 

% Change  
2022 vs. 2021 

% Change  
2021 vs. 2020 

  $ 

  $ 

  $ 

  $ 

277,641    $ 
557,880     
(7,537)    
827,984    $ 

23,133    $ 
21,780     
44,913    $ 

116,587 
209,529 
(5,824) 
320,292 

$ 

$ 

(9,556)  $ 

(42,055) 
(51,611)  $ 

102,027 
238,705 
(2,107) 
338,625 

(41,217) 
(32,680) 
(73,897) 

**
**
(29.4)%  
**

**
**
**

14.3% 
(12.2)% 
**
(5.4)% 

76.8% 
(28.7)% 
30.2% 

(1)  Refer to Note 23 – Segment Information of the Notes to Consolidated Financial Statements (Part II, Item 8 of this 2022 Form 10-
K) for a reconciliation of the non-GAAP financial measure, segment operating income (loss), to the most directly comparable 
GAAP measure. 

2022 compared with 2021 

Spiro and GES Exhibitions revenue increased $161.1 million and $348.4 million, respectively, primarily driven by increased live 
event activity at both GES Exhibitions and Spiro and the return of large-scale events that were canceled or postponed into the first half 
of 2021. 

Spiro and GES Exhibitions segment operating income improved $32.7 million and $63.8 million, respectively, from operating losses 
in the prior year period primarily due to higher revenue, offset in part by higher costs to support increased business activity, as well as 
a $9.1 million gain on sale of a GES Exhibitions warehouse in Orlando in 2021.  

2021 compared with 2020 

Spiro  revenue  increased  $14.6  million  and  GES  Exhibitions  revenue  decreased  $29.2  million.  The  net  decrease  at  GES  of  $18.3 
million was primarily due to show postponements and cancellations as a result of the COVID-19 pandemic beginning in mid-March 
2020. During the first half of 2021, Spiro and GES Exhibitions serviced clients primarily with virtual and hybrid events while in-person 
events remained largely shut down. Larger-scale in-person events began to take place toward the end of the second quarter and during 
the second half of 2021 with generally lower exhibitor participation and lower attendance than pre-pandemic occurrences. Spiro revenue 
increased due to virtual and hybrid events during 2021, offset in part by shows completed during the first quarter of 2020 prior to the 
onset of the pandemic. GES Exhibitions revenue decreased due to large shows completed during the first quarter of 2020 prior to the 
onset of the pandemic, offset in part by virtual and hybrid events during 2021.  

Spiro segment operating loss improved $31.7 million and GES Exhibitions segment operating loss increased $9.4 million. The net 
operating loss improvement at GES of $22.3 million during 2021 was primarily due to decreased operating costs through the reduction 
of  head  count  and  facilities,  implementation  of  a  flex  workforce,  and  a  continued  focus  on  managing  discretionary  costs.  GES 
Exhibitions segment operating loss increased due to a $9.1 million gain on sale of a warehouse in Orlando in 2021, offset by a $13.5 
million gain on sale of a warehouse in San Diego in 2020.  

22 

 
 
 
 
   
 
   
 
 
 
  
   
   
   
 
 
 
 
 
 
 
   
   
 
   
   
 
 
   
 
 
 
   
   
 
   
   
 
Other Expenses 

(in thousands) 
Corporate activities 
Gain on sale of ON Services 
Interest expense, net 
Other expense, net 
Restructuring charges 
Impairment charges 
Income tax expense (benefit) 
Income (loss) from discontinued 
operations 

 ** Change is greater than +/- 100%. 

  $ 
  $ 
  $ 
  $ 
  $ 
  $ 
  $ 

  $ 

Year Ended December 31, 

2022 

2021 

2020 

13,418    $ 
(19,637)   $ 
34,891    $ 
2,077    $ 
3,059    $ 
583    $ 
9,973    $ 

11,689  $ 
—  $ 
28,324  $ 
2,070  $ 
6,066  $ 
—  $ 
(1,788)  $ 

8,687 
— 
17,887 
1,594 
13,440 
203,076 
14,246 

% Change  
2022 vs. 2021 

% Change  
2021 vs. 2020 

14.8 %    

**

23.2 %    
0.3 %    
(49.6 )%    
**
**

34.6 % 
**
58.3 % 
29.9 % 
(54.9 )% 
(100.0 )% 
**

148    $ 

558  $ 

(1,847)   

(73.5 )%  

**

Corporate  Activities  –  The  increase  in  corporate  activities  expense  during  2022  relative  to  2021  was  primarily  due  to  higher 
performance-based compensation expense. The increase in corporate activities expense during 2021 relative to 2020 was primarily due 
to higher performance-based compensation expense as we reduced our estimated performance achievement to zero in 2020 as a result 
of the COVID-19 pandemic, offset in part by fees and expenses related to the equity raise and credit facility amendment in 2020. 

Gain on Sale of ON Services – On December 15, 2022, we completed the sale of substantially all of the assets of GES’ United States 
audio-visual production business, ON Services. We recognized a gain on sale of $19.6 million.  

Interest Expense, net – The increase in interest expense during 2022 relative to 2021 was primarily due to higher interest rates in 2022, 
offset in part by $3.0 million in capitalized interest recorded during 2022. The increase in interest expense during 2021 relative to 2020 
was  primarily  due  to  higher  interest  rates  and  higher  debt  balances  during  2021.  Additionally,  as  a  result  of  the  refinance  and  the 
repayment of our then $450 million revolving credit facility, we recorded $2.1 million of interest expense related to the write-off of 
unamortized debt issuance costs during 2021.  

Restructuring Charges – Restructuring charges during 2022, 2021, and 2020 were primarily related to facility closures and severance 
at GES. In response to the COVID-19 pandemic, we accelerated our transformation and streamlining efforts at GES to significantly 
reduce costs and create a lower and more flexible cost structure focused on servicing our more profitable market segments, as well as 
charges related to the closure of GES’ United Kingdom based audio-visual services business in 2020. Restructuring charges in 2020 
also included the elimination of certain positions at our corporate office. 

Impairment Charges – Impairment charges in 2022 of $0.6 million were related to certain software development costs that were no 
longer being utilized at GES. Impairment charges in 2020 were related to the deteriorating macroeconomic environment caused by the 
COVID-19 pandemic, which resulted in disruptions to our operations and the decline in our stock price. We recorded non-cash goodwill 
impairment charges of $185.8 million, a non-cash impairment charge to intangible assets of $15.7 million related to GES’ United States 
audio-visual production business, and a fixed asset impairment charge of $1.6 million.  

Income Tax Expense – The effective income tax rates were 28.8% for 2022, 1.9% for 2021, and a negative 3.9% for 2020. The effective 
tax  rate  for  2022  was  higher  than  the  blended  statutory  rate  primarily  as  a  result  of  the  higher  mix  of  income  earned  in  foreign 
jurisdictions where we do not have a valuation allowance. The effective tax rate for 2021 was lower than the blended statutory rate 
primarily as a result of excluding the tax benefit on losses recognized in the United States, the United Kingdom, and other European 
countries where we have a valuation allowance. The negative effective tax rate for 2020 was due to the recording of a $25.5 million 
valuation allowance against our remaining net deferred tax assets in the United States, United Kingdom, and other European countries, 
as well as no tax benefits on non-deductible goodwill impairments and losses recognized in those jurisdictions. 

Liquidity and Capital Resources  

We believe that our existing sources of liquidity will be sufficient to fund operations and projected capital outlays for at least the next 
12 months and the longer term.  

23 

 
 
 
   
 
     
 
 
   
   
   
   
 
 
 
 
 
 
   
 
When assessing our current sources of liquidity, we include the following: 

Unrestricted cash and cash equivalents(1) 
Available capacity on revolving credit facility(2) 

Total available liquidity 

December 31, 

2022 

2021 

  $ 

  $ 

59,719     $ 
86,670    

146,389     $ 

61,600 
87,422 
149,022 

(1)  As of December 31, 2022, we held approximately $49.2 million of our cash and cash equivalents outside of the United States, 
consisting of $20.6 million in Canada, $9.0 million in Iceland, $7.7 million in the Netherlands, $6.0 million in the United Arab 
Emirates, $3.9 million in the United Kingdom, and $2.0 million in other countries. 
Includes our total revolving credit facility of $100 million less outstanding letters of credit of $13.3 million as of December 31, 
2022 and $12.6 million as of December 31, 2021. 

(2) 

Cash provided by operating activities, supplemented by our total cash and cash equivalents, is our primary source of liquidity for funding 
our strategic business requirements. During the year ended December 31, 2022, net cash provided by operating activities was $73.4 
million.  

Our short-term and long-term funding requirements include debt obligations, capital expenditures, working capital requirements, and 
potential acquisitions and strategic investments as we focus on scaling Pursuit with investments in high-return unforgettable, inspiring 
experiences through its Refresh, Build, Buy growth strategy. Our projected capital outlays can be adjusted for changes in the operating 
environment. 

Debt Obligations 

Effective July 30, 2021, we entered into a $500 million credit facility (the “2021 Credit Facility”). The 2021 Credit Facility provides for 
a $400 million term loan with a maturity date of July 30, 2028 (“Term Loan B”) and a $100 million revolving credit facility with a 
maturity date of July 30, 2026. The $400 million in Term Loan B proceeds were offset in part by $14.8 million in related fees. The 
proceeds from the Term Loan B were used to repay the $327 million outstanding balance under our then $450 million revolving credit 
facility. The $100 million revolving credit facility and the remaining proceeds from the Term Loan B have been and will be used to 
provide for financial flexibility to fund future acquisitions and growth initiatives and for general corporate purposes. On March 23, 
2022, we entered into an amendment to the 2021 Credit Facility, which modified the revolving credit facility’s financial covenants. We 
were in compliance with all covenants under the revolving credit facility as of December 31, 2022. Refer to Note 12 – Debt and Finance 
Obligations of the Notes to Consolidated Financial Statements (Part II, Item 8 of this 2022 Form 10-K) for additional information. 

Capital Expenditures 

As  of  December  31,  2022,  we  had  planned  capital  expenditures  of  approximately  $75  million  to  $85  million  for  2023,  including 
approximately  $40  million  on  select  growth  projects,  such  as  the  development  of  FlyOver  Chicago.  We  intend  to  continue  making 
investments to advance Pursuit’s Refresh, Build, Buy growth strategy while maintaining a solid liquidity position.  

Other Obligations 

We have additional obligations as part of our ordinary course of business, beyond those committed for debt obligations and capital 
expenditures. Refer to Note 20 – Leases and Other and Note 18 – Pension and Postretirement Benefits of the Notes to Consolidated 
Financial Statements (Part II, Item 8 of this 2022 Form 10-K) for further information. The expected timing of payments of our obligations 
is estimated based on current information. Timing of payments and actual amounts paid may be different, depending on changes to 
agreed-upon amounts for certain obligations. 

24 

 
 
 
 
 
 
  
 
 
 
 
 
Cash Flows 

Operating Activities 

(in thousands) 
Net income (loss) 
Depreciation and amortization 
Deferred income taxes 
(Income) loss from discontinued operations 
Restructuring charges 
Impairment charges 
Gains on dispositions of property and other assets 
Gain on disposition of ON Services 
Share-based compensation expense 
Multi-employer pension plan withdrawal 
Other non-cash items, net 
Changes in assets and liabilities 

  $ 

Net cash provided by (used in) operating activities 

  $ 

2022 compared with 2021 

2022 

Year Ended December 31, 
2021 

24,795     $ 
52,483      
1,820      
(148 )    
3,059      
583      
(272 )    
(19,637 )    
10,241      
—      
12,843      
(12,336 )    
73,431     $ 

(92,735)   $ 
53,750     
6,012     
(558)    
6,066     
—     
(9,374)    
—     
7,727     
57     
5,318     
(14,115)    
(37,852)   $ 

2020 
(376,952) 
56,565 
15,097 
1,847 
13,440 
203,076 
(14,935) 
— 
2,653 
462 
8,056 
10,443 
(80,248) 

The change in net cash provided by (used in) operating activities of $111.3 million was primarily due to improved segment operating 
results of $115.9 million and a favorable change in working capital. 

2021 compared with 2020 

The decrease in net cash used in operating activities of $42.4 million was primarily due to improved segment operating results of $69.2 
million, offset in part by an unfavorable change in working capital. 

Investing Activities 

(in thousands) 
Capital expenditures 
Cash surrender value of life insurance policies 
Cash paid for acquisitions, net 
Proceeds from sale of ON Services 
Proceeds from dispositions of property and other assets 

Net cash used in investing activities 

2022 compared with 2021 

2022 

Year Ended December 31, 
2021 

2020 

(67,170 )  $ 
—  
(25,494 ) 
28,926  
470  
(63,268 )  $ 

(57,936) 
— 
(8,227) 
— 
14,360 
(51,803) 

 $ 

 $ 

(53,567) 
24,767 
— 
— 
22,027 
(6,773) 

  $ 

  $ 

The increase in net cash used in investing activities of $11.5 million was primarily due to the Glacier Raft Company acquisition in 2022 
of $25.5 million and an increase in capital expenditures, offset in part by proceeds from the sale of ON Services of $28.9 million. During 
2021, we used cash in investing activities for the acquisition of the Golden Skybridge, offset in part by proceeds of $14.4 million from 
the dispositions of property and other assets, primarily from the sale of a GES warehouse in Orlando. 

2021 compared with 2020 

The increase in net cash used in investing activities of $45.0 million was primarily due to 2020 activity including proceeds from the 
termination of our life insurance policies and proceeds of $17.1 million from the sale of the GES warehouse in San Diego. In 2021, we 
used cash in investing activities for the acquisition of the Golden Skybridge, offset in part by the proceeds from the sale of a GES 
warehouse in Orlando. 

25 

 
 
 
 
 
 
   
   
 
   
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
   
   
 
   
 
  
   
 
  
   
 
  
   
 
  
Financing Activities 

  $ 

(in thousands) 
Proceeds from borrowings 
Payments on debt and finance obligations 
Dividends paid on common stock 
Dividends paid on preferred stock 
Distributions to noncontrolling interest, net of contributions from 
noncontrolling interest 
Payments of debt issuance costs 
Payment of payroll taxes on stock-based compensation through shares withheld 
or repurchased 
Common stock purchased for treasury 
Proceeds from issuance of Convertible Series A Preferred Stock, net of 
issuance costs 
Proceeds from exercise of stock options 

Net cash (used in) provided by financing activities 

  $ 

2022 

Year Ended December 31, 
2021 

107,580   $ 
(103,491 ) 
—  
(7,801 ) 

 $ 

461,322 
(345,297) 
— 
(3,900) 

(570 ) 
(418 ) 

(1,428 ) 
—  

(843) 
(1,767) 

(1,626) 
— 

2020 

225,422 
(275,327) 
(4,064) 
— 

(1,526) 
(1,585) 

(1,688) 
(2,785) 

—  
—  
(6,128 )  $ 

— 
— 
107,889 

 $ 

125,763 
2,077 
66,287 

2022 compared with 2021 

The change in net cash used in financing activities of $114.0 million was primarily due to net debt proceeds of $4.1 million during 2022 
compared to $116.0 million during 2021. In July 2021, we received $400 million in Term Loan B proceeds from the 2021 Credit Facility, 
which was used to repay the $327 million outstanding balance under our then $450 million revolving credit facility. 

2021 compared with 2020 

The increase in net cash provided by financing activities of $41.6 million was primarily due to net debt proceeds of $116.0 million 
during 2021 compared to net debt payments of $49.9 million during 2020. In July 2021, we received $400 million in Term Loan B 
proceeds from the 2021 Credit Facility, which was used to repay the $327 million outstanding balance under our then $450 million 
revolving credit facility. Proceeds from the issuance of Convertible Series A Preferred Stock in 2020 were offset in part by the 2020 net 
debt payments. 

Debt and Finance Obligations 

Refer to Note 12 – Debt and Finance Obligations of the Notes to Consolidated Financial Statements (Part II, Item 8 of this 2022 Form 
10-K) for further discussion all of which is incorporated by reference herein. 

Guarantees 

Refer to Note 21 – Litigation, Claims, Contingencies, and Other of the Notes to Consolidated Financial Statements (Part II, Item 8 of 
this 2022 Form 10-K) for further discussion all of which is incorporated by reference herein. 

Share Repurchases 

Our Board of Directors previously authorized us to repurchase shares of our common stock from time to time at prevailing market prices. 
Effective February 7, 2019, our Board of Directors authorized the repurchase of an additional 500,000 shares. As of December 31, 2022, 
546,283 shares remained available for repurchase under all prior authorizations. The Board of Directors’ authorization does not have an 
expiration date.  

Additionally, we repurchased shares related to tax withholding requirements on vested restricted share-based awards. 

Critical Accounting Estimates  

The  consolidated  financial  statements  are  prepared  in  accordance  with  United  States  generally  accepted  accounting  principles 
(“GAAP”).  We  are  required  to  make  estimates  and  assumptions  that  affect  our  reported  amounts  of  assets,  liabilities,  revenue,  and 
expenses. Critical accounting policies are those policies that are most important to the portrayal of our financial position and results of 
operations, and that require us to make the most difficult and subjective judgments, often as a result of the need to make estimates of 
matters that are inherently uncertain. We identified and discussed with our audit committee the following critical accounting policies 
and estimates and the methodology and disclosures related to those estimates: 

26 

 
 
 
 
 
 
   
   
 
   
 
  
   
 
  
   
 
  
   
 
  
   
 
  
   
 
  
   
 
  
   
 
  
   
 
  
Goodwill and Other Intangible Assets — Goodwill and other intangible assets with indefinite useful lives are not amortized, but instead 
are tested for impairment at least annually. Intangible assets with finite lives are amortized over their respective estimated useful lives 
and are reviewed for impairment if an event occurs or circumstances change that would indicate the intangible asset’s carrying value 
may not be recoverable.  

Goodwill is tested for impairment at the reporting unit level on an annual basis as of October 31, and between annual tests if an event 
occurs or circumstances change that would more-likely-than-not reduce the fair value of a reporting unit below its carrying value. Our 
reporting units are defined, and goodwill is tested, at either an operating segment level or at the component level of an operating segment, 
depending  on  various  factors  including  the  internal  reporting  structure  of  the  operating  segment,  the  level  of  integration  among 
components, the sharing of assets and other resources among components, and the benefits and likely recoverability of goodwill by the 
component’s operations. 

For purposes of goodwill impairment testing, we use a discounted expected future cash flow methodology (income approach) to estimate 
the fair value of our reporting units. The estimates and assumptions regarding expected future cash flows (the most significant being 
revenue and EBITDA margins), discount rates, and terminal values require considerable judgment and are based on market conditions, 
financial forecasts, industry trends, and historical experience. 

The most critical assumptions and estimates in determining the estimated fair value of our reporting units relate to the amounts and 
timing of expected future cash flows for each reporting unit and the reporting unit cost of capital (discount rate) applied to those cash 
flows. We estimate the assumed reporting unit cost of capital rates (discount rates) using a build-up method based on the perceived risk 
associated with the cash flows pertaining to the specific reporting unit. In order to assess the reasonableness of our fair value estimates, 
we perform a reconciliation of the aggregate fair values of our reporting units to our market capitalization. 

As  noted  above,  the  estimates  and  assumptions  regarding  expected  future  cash  flows,  discount  rates,  and  terminal  values  require 
considerable  judgment  and  are  based  on  market  conditions,  financial  forecasts,  industry  trends,  and  historical  experience.  These 
estimates have inherent uncertainties, and different assumptions could lead to materially different results. Our goodwill balance was 
$121.4 million as of December 31, 2022 and $112.1 million as of December 31, 2021 and pertained to our Pursuit business. The discount 
rates used in our most recent impairment analysis ranged from 11% to 15%. 

Pursuit’s goodwill was assigned to, and tested at, the reporting unit level. The results of our most recent impairment analysis performed 
as of October 31, 2022, indicated that no impairment existed for Pursuit’s reporting units with reported goodwill. The excess of the 
estimated fair value over the carrying value for the Banff Jasper Collection and the Alaska Collection was significant. The excess of the 
estimated fair value over the carrying value for the Glacier Park Collection was 17% and FlyOver was 19%. Significant reductions in 
our reporting unit’s expected future revenue, operating income, or cash flow forecasts and projections, or an increase in a reporting 
unit’s  cost  of  capital,  could  trigger  additional  goodwill  impairment  testing,  which  may  result  in  impairment  charges  that  could  be 
material. 

If  an  impairment  indicator  related  to  intangible  assets  is  identified,  or  if  other  circumstances  indicate  an  impairment  may  exist, we 
perform an assessment to determine if an impairment loss should be recognized. This assessment includes a recoverability test to identify 
if the expected future undiscounted cash flows are less than the carrying value of the related assets. If the results of the recoverability 
test indicate that expected future undiscounted cash flows are less than the carrying value of the related assets, we perform a measurement 
of impairment and we recognize any carrying amount in excess of fair value as an impairment. We periodically evaluate the continued 
recoverability of intangible assets which were previously evaluated due to an impairment indicator to determine if remeasurement is 
necessary.   

Income taxes — We are required to estimate and record provisions for income taxes in each of the jurisdictions in which we operate. 
Accordingly, we must estimate our actual current income tax liability, and assess temporary differences arising from the treatment of 
items  for  tax  purposes,  as  compared  to  the  treatment  for  accounting  purposes.  These  differences  result  in  deferred  tax  assets  and 
liabilities, which are included in the Consolidated Balance Sheets. We use significant judgment in forming conclusions regarding the 
recoverability of our deferred tax assets and evaluate all available positive and negative evidence to determine if it is more-likely-than-
not that the deferred tax assets will be realized. To the extent recovery does not appear likely, a valuation allowance must be recorded. 
We had gross deferred tax assets of $110.8 million as of December 31, 2022 and $117.1 million as of December 31, 2021. We had a 
valuation allowance against gross deferred tax assets of $101.6 million as of December 31, 2022 and $103.5 million as of December 31, 
2021. 

While we believe that the deferred tax assets, net of existing valuation allowances, will be utilized in future periods, there are inherent 
uncertainties regarding the ultimate realization of these assets. It is possible that the relative weight of positive and negative evidence 
regarding  the  realization  of  deferred  tax  assets  may  change,  which  could  result  in  a  material  increase  or  decrease  in  our  valuation 
allowance. Such a change could result in a material increase or decrease to income tax benefit (expense) in the period the assessment 
was made. 

27 

 
We record uncertain tax positions on the basis of a two-step process: first we determine whether it is more-likely-than-not that the tax 
positions will be sustained on the basis of the technical merits of the position; and, if so, we recognize the largest amount of tax benefit 
that is more than 50% likely to be realized upon ultimate settlement with the related tax authority. 

Pension and postretirement benefits — Our pension plans use traditional defined benefit formulas based on years of service and final 
average compensation. Funding policies provide that payments to defined benefit pension trusts shall be at least equal to the minimum 
funding  required by  applicable  regulations. We presently anticipate  contributing  $0.6 million  to  our funded  pension plans  and $0.8 
million to our unfunded pension plans in 2023. 

We  have  defined  benefit  postretirement  plans  that  provide  medical  and  life  insurance  for  certain  eligible  employees,  retirees,  and 
dependents. The related postretirement benefit liabilities are recognized over the employees’ service period. In addition, we retain the 
obligations  for  these  benefits  for  retirees  of  certain  sold  businesses.  While  the  plans  have  no  funding  requirements,  we  expect  to 
contribute $0.7 million to the plans in 2023. 

The discount rates used in determining future pension and postretirement benefit obligations are based on rates determined by actuarial 
analysis and management review and reflect the estimated rates of return on a high-quality, hypothetical bond portfolio whose cash 
flows match the timing and amounts of expected benefit payments. Refer to Note 18 – Pension and Postretirement Benefits of the Notes 
to Consolidated Financial Statements (Part II, Item 8 of this 2022 Form 10-K) for further information. 

Share-based compensation — We grant share-based compensation awards to our officers, directors, and certain key employees pursuant 
to the 2017 Viad Corp Omnibus Incentive Plan, which has a 10-year term and provides for the following types of awards: (a) incentive 
and non-qualified stock options; (b) restricted stock awards and restricted stock units; (c) performance units or performance shares; (d) 
stock appreciation rights; (e) cash-based awards; and (f) certain other stock-based awards. 

Share-based compensation expense recognized in the consolidated financial statements was $10.2 million in 2022, $7.7 million in 2021, 
and $2.7 million in 2020. We recorded total tax benefits related to such costs of $0.1 million in both 2022 and 2021. There was no 
income tax benefit related to such cost in 2020 due to the valuation allowance on our deferred tax assets. No share-based compensation 
costs were capitalized during 2022, 2021, or 2020. 

We account for share-based payment awards that will be settled in cash as liability-based awards. We measure share-based compensation 
expense of liability-based awards at fair value at each reporting date until the date of settlement based on the number of units expected 
to vest and, where applicable, the level of achievement of predefined performance goals. These awards are remeasured on each reporting 
date based on our stock price and the Monte Carlo simulation model. A Monte Carlo simulation requires the use of several assumptions, 
including historical volatility and correlation between our stock price and the price of the common shares of a comparator group, a risk-
free rate of return, and an expected term. We account for share-based awards that will be settled in shares of our common stock as 
equity-based awards. We measure share-based compensation expense of equity-based awards at fair value on the grant date on a straight-
line basis over the vesting period. The estimated number of units to be achieved is updated each reporting period based on the number 
of units expected to vest and, where applicable, the level of achievement of predefined performance goals, until the date of settlement. 
The fair value of stock option grants is estimated on the date of grant using the Black-Scholes stock option pricing model. The Black-
Scholes  model  requires  the  use  of  several  assumptions,  including  expected  volatility,  a  risk-free  interest  rate,  a  forfeiture  rate,  and 
expected life. We measure share-based compensation for performance-based options on a straight-line basis over the performance period 
and  the  underlying  shares  expected  to  be  settled  are  adjusted  each  reporting  period  based  on  estimated  future  achievement  of  the 
respective  performance  metrics.  Service-based options  are  recognized on  a  straight-line  basis over  the  requisite  service  period  on  a 
graded-vesting schedule. Refer to Note 3 – Share-Based Compensation of the Notes to Consolidated Financial Statements (Part II, Item 
8 of this 2022 Form 10-K) for further information. 

Self-Insurance Liabilities — We are self-insured up to certain limits for workers’ compensation and general liabilities, which includes 
automobile,  product  general  liability,  and  client  property  loss  claims.  We  have  also  retained  and  provided  for  certain  workers’ 
compensation insurance liabilities in conjunction with previously sold businesses. We are also self-insured for certain employee health 
benefits. Provisions for losses for claims incurred, including actuarially derived estimated claims incurred but not yet reported, are made 
based on historical experience, claims frequency, and other factors. We have purchased insurance for amounts in excess of the self-
insured levels.  

Impact of Recent Accounting Pronouncements 

Refer to Note 1 – Overview and Summary of Significant Accounting Policies of the Notes to Consolidated Financial Statements (Part II, 
Item 8 of this 2022 Form 10-K) for further information. 

Non-GAAP Measure 

In addition to disclosing financial results that are determined in accordance with GAAP, we also disclose segment operating income 
(loss) as a non-GAAP financial measure. Our use of segment operating income (loss) is supplemental to, but not as a substitute for, 

28 

 
other measures of financial performance reported in accordance with GAAP. As not all companies use identical calculations, segment 
operating income (loss) may not be comparable to similarly titled measures used by other companies. We believe that our use of segment 
operating  income  (loss)  provides  useful  information  to  investors  regarding  our  results  of  operations  for  trending,  analyzing,  and 
benchmarking our performance and the value of our business. 

“Segment  operating  income  (loss)”  is  net  income  (loss)  attributable  to  Viad  before  income  (loss)  from  discontinued  operations, 
corporate activities, interest expense and interest income, income taxes, gains or losses from sales of businesses, restructuring charges, 
impairment charges, and certain other corporate expenses that are not allocated to the reportable segments and the reduction for income 
(loss) attributable to noncontrolling interests. Segment operating income (loss) is used to measure the profit and performance of our 
operating segments to facilitate period-to-period comparisons. Refer to Note 23 – Segment Information of the Notes to Consolidated 
Financial Statements (Part II, Item 8 of this 2022 Form 10-K) for a reconciliation of segment operating income (loss) to income (loss) 
from continuing operations before income taxes. 

We believe segment operating income (loss) is a useful operating metric as it eliminates potential variations arising from taxes, debt 
service  costs,  impairment  charges,  restructuring  charges,  strategic  dispositions,  the  reduction  of  income  (loss)  attributable  to  non-
controlling interests, and the effects of discontinued operations, resulting in an additional measure considered to be indicative of our 
ongoing  operations  and  segment  performance.  Although  we  use  segment  operating  income  (loss)  to  assess  the  performance  of  our 
business, the use of this measure is limited because this measure does not consider material costs, expenses, and other items necessary 
to operate our business. As segment operating income (loss) does not consider these items, net income (loss) attributable to Viad should 
be considered as an important measure of financial performance because it provides a more complete measure of our performance. 

Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

Our  market  risk  exposure  relates  to  fluctuations  in  foreign  exchange  rates  and  interest  rates.  Foreign  exchange  risk  is  the  risk  that 
fluctuating exchange rates will adversely affect our financial condition or results of operations. The foreign exchange risk is composed 
of  both  potential  losses  from  the  translation  of  foreign  currency  financial  information  and  the  remeasurement  of  foreign  currency 
transactions. Interest rate risk is the risk that changing interest rates will adversely affect our financial position or results of operations. 

Our foreign operations are primarily in Canada, the United Kingdom, Iceland, the Netherlands, United Arab Emirates, and Germany. 
The functional currency of our foreign subsidiaries is their local currency. Accordingly, for purposes of consolidation, we translate the 
assets and liabilities of our foreign subsidiaries into U.S. dollars at the foreign exchange rates in effect at the balance sheet date. The 
unrealized gains or losses resulting from the translation of these foreign denominated assets and liabilities are included as a component 
of accumulated other comprehensive income (loss) in the Consolidated Balance Sheets. As a result, significant fluctuations in foreign 
exchange rates relative to the U.S. dollar may result in material changes to our net equity position reported in the Consolidated Balance 
Sheets. We do not currently hedge our equity risk arising from the translation of foreign denominated assets and liabilities. We recorded 
cumulative unrealized foreign currency translation losses in stockholders’ equity of $43.0 million as of December 31, 2022 and $16.2 
million as of December 31, 2021. We recorded an unrealized foreign currency translation loss in other comprehensive income (loss) of 
$26.8 million during the year ended December 31, 2022 and a gain of $0.5 million during the year ended December 31, 2021. 

For purposes of consolidation, revenue, expenses, gains, and losses related to our foreign operations are translated into U.S. dollars at 
the average foreign exchange rates for the period. As a result, our consolidated results of operations are exposed to fluctuations in foreign 
exchange rates as revenue and segment operating income (loss) of our foreign operations, when translated, may vary from period to 
period,  even  when  the  functional  currency  amounts  have  not  changed.  Such  fluctuations  may  adversely  impact  overall  expected 
profitability  and  historical  period-to-period  comparisons.  We  do  not  currently  hedge  our  net  earnings  exposure  arising  from  the 
translation of our foreign revenue and segment operating income (loss).  

A hypothetical change of 10% in the Canadian dollar exchange rate would result in a change to 2022 operating income of approximately 
$3.2 million. A hypothetical change of 10% in the British pound exchange rate would result in a change to 2022 operating income of 
approximately $0.2 million. A hypothetical change of 10% in the Euro exchange rate would result in a change to 2022 operating income 
of approximately $0.5 million. A hypothetical change of 10% in the Icelandic Krona exchange rate would result in a change to 2022 
operating income of approximately $0.2 million. 

We are exposed to foreign exchange transaction risk, as our foreign subsidiaries have certain loans and leases denominated in currencies 
other than the functional currency of the respective subsidiary. As of December 31, 2022, we had long-term contractual liabilities that 
were denominated in nonfunctional currencies of $47.9 million. As foreign exchange rates fluctuate, these liabilities are remeasured, 
and the corresponding adjustment is recorded in the Consolidated Statements of Operations. A hypothetical change of 10% in foreign 
currency  rates  could  result  in  an  adjustment  to  the  Consolidated  Statements  of  Operations  of  approximately  $4.8  million.  As  of 
December 31, 2022 and 2021, we did not have any outstanding foreign currency forward contracts. 

We are exposed to short-term and long-term interest rate risk on certain of our debt obligations. A hypothetical change of 10% in interest 
rates would result in a change to 2022 interest expense of approximately $4 million. 

29 

 
On January 4, 2023, we entered into an interest rate cap agreement with an effective date of January 31, 2023 to hedge cash flows on 
$300 million of our Term Loan B. Refer to Note 12 – Debt and Finance Obligations and Note 24 – Subsequent Events of the Notes to 
Consolidated Financial Statements (Part II, Item 8 of this 2022 Form 10-K) for further information. 

30 

 
Item 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

INDEX TO FINANCIAL STATEMENTS 

Consolidated Balance Sheets  ..................................................................................................................................................... 
Consolidated Statements of Operations ...................................................................................................................................... 
Consolidated Statements of Comprehensive Income (Loss) ...................................................................................................... 
Consolidated Statements of Stockholders’ Equity and Mezzanine Equity ................................................................................. 
Consolidated Statements of Cash Flows .................................................................................................................................... 
Notes to Consolidated Financial Statements .............................................................................................................................. 
Report of Independent Registered Public Accounting Firm ....................................................................................................... 
Schedule II – Valuation and Qualifying Accounts ..................................................................................................................... 

Page 

32
33
34
35
36
37
77
88

31 

 
 
  
 
  
 
VIAD CORP 

CONSOLIDATED BALANCE SHEETS 

(in thousands, except share data) 

Current assets 

Assets 

Cash and cash equivalents 
Accounts receivable, net of allowances for doubtful accounts of $2,174 and $1,808, 
   respectively 
Inventories 
Current contract costs 
Prepaid insurance 
Other current assets 

Total current assets 
Property and equipment, net 
Other investments and assets 
Operating lease right-of-use assets 
Deferred income taxes 
Goodwill 
Other intangible assets, net 
Total Assets 

Liabilities, Mezzanine Equity, and Stockholders’ Equity 

Current liabilities 

Accounts payable 
Contract liabilities 
Accrued compensation 
Operating lease obligations 
Other current liabilities 
Current portion of debt and finance obligations 

Total current liabilities 
Long-term debt and finance obligations 
Pension and postretirement benefits 
Long-term operating lease obligations 
Other deferred items and liabilities 
Total liabilities 
Commitments and contingencies 
Convertible Series A Preferred Stock, $0.01 par value, 180,000 shares authorized,  
  135,000 shares issued and outstanding 
Redeemable noncontrolling interest 
Stockholders’ equity 
Viad Corp stockholders’ equity: 

Common stock, $1.50 par value, 200,000,000 shares authorized, 24,934,981 shares  
   issued and outstanding 
Additional capital 
Accumulated deficit 
Accumulated other comprehensive loss 
Common stock in treasury, at cost, 4,216,044 and 4,381,606 shares, respectively 

Total Viad stockholders’ equity 
Non-redeemable noncontrolling interest 
Total stockholders’ equity 
Total Liabilities, Mezzanine Equity, and Stockholders’ Equity 

December 31, 

2022 

2021 

  $ 

59,719    $ 

61,600 

122,373     
10,785     
14,331     
13,370     
18,977     
239,555     
549,578     
17,457     
102,777     
565     
121,429     
58,985     
1,090,346    $ 

73,020    $ 
43,950     
25,839     
13,463     
41,653     
13,192     
211,117     
456,752     
16,769     
101,297     
70,024     
855,959     

132,591     
4,956     

37,402     
570,271     
(334,301)    
(47,185)    
(211,657)    
14,530     
82,310     
96,840     
1,090,346    $ 

91,966 
8,581 
11,105 
10,284 
14,080 
197,616 
549,108 
16,718 
95,915 
1,006 
112,078 
65,189 
1,037,630 

69,657 
39,141 
12,788 
12,451 
28,289 
12,800 
175,126 
446,580 
23,692 
93,406 
68,953 
807,757 

132,591 
5,444 

37,402 
566,741 
(349,720) 
(27,429) 
(220,712) 
6,282 
85,556 
91,838 
1,037,630 

  $ 

  $ 

  $ 

Refer to Notes to Consolidated Financial Statements. 

32 

 
 
 
 
 
 
  
 
   
     
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
     
 
 
 
   
   
   
   
   
   
   
   
   
   
   
 
 
   
   
 
 
 
 
   
   
   
   
   
   
   
   
 
VIAD CORP 

CONSOLIDATED STATEMENTS OF OPERATIONS 

(in thousands, except per share data) 
Revenue: 
Services 
Products 
Total revenue 
Costs and expenses: 
Costs of services 
Costs of products 
Corporate activities 
Gain on sale of ON Services 
Interest expense, net 
Other expense, net 
Restructuring charges 
Impairment charges 
Total costs and expenses 
Income (loss) from continuing operations before income taxes 
Income tax expense (benefit) 
Income (loss) from continuing operations 
Income (loss) from discontinued operations 
Net income (loss) 
Net (income) loss attributable to non-redeemable noncontrolling interest 
Net loss attributable to redeemable noncontrolling interest 
Net income (loss) attributable to Viad 
Diluted income (loss) per common share: 
Continuing operations attributable to Viad common stockholders 
Discontinued operations attributable to Viad common stockholders 
Net income (loss) attributable to Viad common stockholders 
Weighted-average outstanding and potentially dilutive common 
   shares 
Basic income (loss) per common share: 
Continuing operations attributable to Viad common stockholders 
Discontinued operations attributable to Viad common stockholders 
Net income (loss) attributable to Viad common stockholders 
Weighted-average outstanding common shares 
Dividends declared per common share 
Amounts attributable to Viad 
Income (loss) from continuing operations 
Income (loss) from discontinued operations 
Net income (loss) 

2022 

Year Ended December 31, 
2021 

2020 

  $ 

912,040     $ 
215,271      
1,127,311      

 $ 

401,142 
106,198 
507,340 

351,528 
63,907 
415,435 

857,760      
200,540      
13,418      
(19,637 )    
34,891      
2,077      
3,059      
583      
1,092,691      
34,620      
9,973      
24,647      
148      
24,795      
(2,323 )    
748      
23,220     $ 

0.52     $ 
0.01      
0.53     $ 

440,383 
113,889 
11,689 
— 
28,324 
2,070 
6,066 
— 
602,421 
(95,081) 
(1,788) 
(93,293) 
558 
(92,735) 
(1,686) 
1,766 
(92,655) 

(5.04) 
0.03 
(5.01) 

20,812      

20,411 

0.53     $ 
0.01      
0.54     $ 
20,589      
—     $ 

23,072     $ 
148      
23,220     $ 

(5.04) 
0.03 
(5.01) 
20,411 
— 

(93,213) 
558 
(92,655) 

 $ 

 $ 

 $ 

 $ 

 $ 

 $ 

 $ 

 $ 

457,827 
73,783 
8,687 
— 
17,887 
1,594 
13,440 
203,076 
776,294 
(360,859) 
14,246 
(375,105) 
(1,847) 
(376,952) 
1,376 
1,482 
(374,094) 

(18.55) 
(0.09) 
(18.64) 

20,279 

(18.55) 
(0.09) 
(18.64) 
20,279 
0.10 

(372,247) 
(1,847) 
(374,094) 

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

Refer to Notes to Consolidated Financial Statements. 

33 

 
 
 
 
 
 
   
   
 
 
   
   
   
  
   
  
 
   
   
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
 
   
   
   
  
   
  
 
   
   
   
  
   
  
 
   
   
   
  
 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS) 

VIAD CORP 

(in thousands) 
Net income (loss) 
Other comprehensive income (loss): 

Unrealized foreign currency translation adjustments 
Change in net actuarial loss, net of tax effects of $192, $210, and $(55) 
Change in prior service cost, net of tax effects of $0, $0, and $(46) 

Comprehensive income (loss) 
Non-redeemable noncontrolling interest: 

Comprehensive (income) loss attributable to non-redeemable noncontrolling 
interest 
Unrealized foreign currency translation adjustments 

Redeemable noncontrolling interest: 

2022 

Year Ended December 31, 
2021 

  $ 

24,795     $ 

(92,735) 

 $ 

(26,821 )    
6,967      
98      
5,039      

524 
2,712 
(24) 
(89,523) 

2020 
(376,952) 

7,113 
(1,955) 
(100) 
(371,894) 

(2,323 )    
(4,999 )    

(1,686) 
127 

1,376 
1,315 

Comprehensive loss attributable to redeemable noncontrolling interest 

Comprehensive loss attributable to Viad 

  $ 

748      
(1,535 )   $ 

1,766 
(89,316) 

 $ 

1,482 
(367,721) 

Refer to Notes to Consolidated Financial Statements.

34 

 
 
 
 
 
 
   
   
 
 
   
   
   
  
   
  
   
  
   
  
 
   
   
   
  
   
  
 
   
   
   
  
 
VIAD CORP 
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY AND MEZZANINE EQUITY 

Common 
Stock 

Additional 
Capital 

Retained 
Earnings 
(Deficit) 

Accumulated 
Other 
Comprehensive 
Income (Loss) 

Common 
Stock in 
Treasury 

Total 
Viad 
Equity 

Non-
Redeemable 
Non-
Controlling 
Interest 

37,402 
— 

  $ 

574,473 
— 

  $ 

122,971 
(374,094)   

  $ 

(35,699) 
— 

$ 

(231,649) 
— 

$ 

467,498 
(374,094) 

$ 

79,731 
(1,376) 

  $ 

(in thousands) 
Balance, December 31, 2019 
Net loss 
Dividends on common stock 
($0.10 per share) 
Issuance of Series A convertible 
preferred stock 
Dividends on convertible 
preferred stock 
Distributions to noncontrolling 
interest 
Payment of payroll taxes on 
stock-based compensation through 
shares withheld 
Common stock purchased for 
treasury 
Employee benefit plans 
Share-based compensation - 
equity awards 
Unrealized foreign currency 
translation adjustment 
Amortization of net actuarial loss, 
net of tax 
Amortization of prior service cost, 
net of tax 
Other, net 
Balance, December 31, 2020 

  $ 

— 

— 

— 

— 

— 

— 
— 

— 

— 

— 

— 

— 

(3,006)   

— 

— 

— 
(7,901)   

4,444 

— 

— 

(2,038)   

— 

— 

— 

— 

— 
— 

— 

— 

— 

— 
— 
37,402 

  $ 

— 
90 
568,100 

— 
(3)   

  $ 

(253,164)    $ 

Net income (loss) 
Dividends on convertible 
preferred stock 
Capital contributions 
(distributions) to (from) 
noncontrolling interest 
Payment of payroll taxes on 
stock-based compensation through 
shares withheld 
Employee benefit plans 
Share-based compensation - 
equity awards 
Unrealized foreign currency 
translation adjustment 
Amortization of net actuarial loss, 
net of tax 
Amortization of prior service cost, 
net of tax 
Acquisitions 
Other, net 
Balance, December 31, 2021 

  $ 

Net income (loss) 
Dividends on convertible 
preferred stock 
Capital distributions from 
noncontrolling interest 
Payment of payroll taxes on 
stock-based compensation through 
shares withheld 
Employee benefit plans 
Share-based compensation - 
equity awards 
Unrealized foreign currency 
translation adjustment 
Amortization of net actuarial loss, 
net of tax 
Amortization of prior service cost, 
net of tax 
Other, net 
Balance, December 31, 2022 

  $ 

— 

— 

— 

— 
— 

— 

— 

— 

— 
— 
— 
37,402 

— 

— 

— 

— 
— 

— 

— 

— 

— 
— 
37,402 

— 

(92,655)   

(3,821)   

(3,900)   

— 

— 
(4,456)   

7,562 

— 

— 

— 
— 
(644)   

— 

— 
— 

— 

— 

— 

— 
— 
(1)   

  $ 

566,741 

  $ 

(349,720)    $ 

— 

— 

— 

— 
(6,967)   

10,544 

— 

— 

— 
(47)   

  $ 

570,271 

  $ 

23,220 

(7,801)   

— 

— 
— 

— 

— 

— 

— 
— 
(334,301)    $ 

Total 
Stockholders’
Equity 

$ 

547,229 
(375,470) 

(2,038) 

— 

(3,006) 

(1,526) 

(1,688) 

(2,785) 
2,479 

4,444 

8,428 

(1,955) 

(100) 
87 
174,099 

(90,969) 

$ 

(2,038) 

— 

(3,006) 

— 

— 

— 

— 

(1,526) 

(1,688) 

(2,785) 
2,479 

4,444 

7,113 

(1,955) 

(100) 
87 
95,955 

(92,655) 

(7,721) 

$ 

— 

— 
— 

— 

1,315 

— 

— 
— 
78,144 

1,686 

— 

(7,721) 

— 

(1,160) 

(1,160) 

(652) 
1,226 

7,562 

524 

2,712 

(24) 
— 
(645) 
6,282 

23,220 

(7,801) 

— 

(355) 
2,444 

10,544 

$ 

— 
— 

— 

127 

— 

— 
6,759 
— 
85,556 

2,323 

— 

(570) 

— 
— 

— 

$ 

(652) 
1,226 

7,562 

651 

2,712 

(24) 
6,759 
(645) 
91,838 

25,543 

(7,801) 

(570) 

(355) 
2,444 

10,544 

Mezzanine Equity 

Redeemable 
Non-
Controlling 
Interest 

Convertible 
Series A 
Preferred 
Stock 

 $ 

6,172 
(1,482) 

$ 

— 

— 

— 

— 

— 

— 
— 

— 

(390) 

— 

— 
925 
5,225 

(1,766) 

— 

341 

— 
— 

— 

(153) 

— 
— 
1,797 
5,444 

(748) 

— 

— 

— 
— 

— 

 $ 

 $ 

— 
— 

— 

125,763 

3,006 

— 

— 

— 
— 

— 

— 

— 

$ 

— 
— 
128,769 

— 

3,821 

— 

— 
— 

— 

— 

— 
— 
1 
132,591 

$ 

— 

— 

— 

— 
— 

— 

— 

(26,821) 

(4,999) 

(31,820) 

(503) 

6,967 

98 
(48) 
14,530 

— 

6,967 

— 
— 
82,310 

98 
(48) 
96,840 

$ 

 $ 

— 
763 
4,956 

$ 

— 
— 
132,591 

$ 

— 

— 

— 

— 

— 

— 
— 

— 

7,113 

(1,955) 

(100) 
— 
(30,641) 

— 

— 

— 

— 
— 

— 

524 

2,712 

(24) 
— 
— 
(27,429) 

— 

— 

— 

— 
— 

— 

(26,821) 

6,967 

98 
— 
(47,185) 

— 

— 

— 

— 

(1,688) 

(2,785) 
10,380 

— 

— 

— 

— 
— 
(225,742) 

$ 

$ 

— 

— 

— 

(652) 
5,682 

— 

— 

— 

— 
— 
— 
(220,712) 

$ 

$ 

— 

— 

— 

(355) 
9,411 

— 

— 

— 

— 
(1) 
(211,657) 

$ 

$ 

Refer to Notes to Consolidated Financial Statements.

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
VIAD CORP 
CONSOLIDATED STATEMENTS OF CASH FLOWS  

2022 

Year Ended December 31, 
2021 

2020 

  $ 

24,795    $ 

(92,735)  $ 

(376,952) 

(in thousands) 
Cash flows from operating activities 
Net income (loss) 
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating 
activities: 

Depreciation and amortization 
Deferred income taxes 
(Income) loss from discontinued operations 
Restructuring charges 
Impairment charges 
Gains on dispositions of property and other assets 
Gain on disposition of ON Services 
Share-based compensation expense 
Multi-employer pension plan withdrawal 
Other non-cash items, net 
Change in operating assets and liabilities (excluding the impact of acquisitions and 
disposition): 

Receivables 
Inventories 
Current contract costs 
Accounts payable 
Restructuring liabilities 
Accrued compensation 
Contract liabilities 
Income taxes payable 
Other assets and liabilities, net 

Net cash provided by (used in) operating activities 
Cash flows from investing activities 

Capital expenditures 
Cash surrender value of life insurance policies 
Cash paid for acquisitions, net 
Proceeds from sale of ON Services 
Proceeds from dispositions of property and other assets 

Net cash used in investing activities 
Cash flows from financing activities 

Proceeds from borrowings 
Payments on debt and finance obligations 
Dividends paid on common stock 
Dividends paid on preferred stock 
Distributions to noncontrolling interest, net of contributions from noncontrolling interest    
Payments of debt issuance costs 
Payment of payroll taxes on stock-based compensation through shares withheld or 
repurchased 
Common stock purchased for treasury 
Proceeds from issuance of Convertible Series A Preferred Stock, net of issuance costs 
Proceeds from exercise of stock options 

Net cash (used in) provided by financing activities 
Effect of exchange rate changes on cash, cash equivalents, and restricted cash 
Net change in cash, cash equivalents, and restricted cash 
Cash, cash equivalents, and restricted cash, beginning of year 
Cash, cash equivalents, and restricted cash, end of year 

  $ 

52,483     
1,820     
(148)    
3,059     
583     
(272)    
(19,637)    
10,241     
—     
12,843     

(39,402)    
(2,587)    
(4,651)    
7,756     
(2,735)    
11,321     
5,607     
7,147     
5,208     
73,431     

(67,170)    
—     
(25,494)    
28,926     
470     
(63,268)    

107,580     
(103,491)    
—     
(7,801)    
(570)    
(418)    

(1,428)    
—     
—     
—     
(6,128)    
(3,774)    
261     
64,303     
64,564    $ 

53,750 
6,012 
(558) 
6,066 
— 
(9,374) 
— 
7,727 
57 
5,318 

(75,450) 
129 
(3,284) 
46,694 
(5,923) 
4,221 
20,881 
1,003 
(2,386) 
(37,852) 

(57,936) 
— 
(8,227) 
— 
14,360 
(51,803) 

461,322 
(345,297) 
— 
(3,900) 
(843) 
(1,767) 

(1,626) 
— 
— 
— 
107,889 
4,098 
22,332 
41,971 
64,303 

$ 

56,565 
15,097 
1,847 
13,440 
203,076 
(14,935) 
— 
2,653 
462 
8,056 

106,082 
8,644 
16,279 
(88,251) 
(7,427) 
(26,375) 
(31,585) 
770 
32,306 
(80,248) 

(53,567) 
24,767 
— 
— 
22,027 
(6,773) 

225,422 
(275,327) 
(4,064) 
— 
(1,526) 
(1,585) 

(1,688) 
(2,785) 
125,763 
2,077 
66,287 
701 
(20,033) 
62,004 
41,971 

Refer to Notes to Consolidated Financial Statements.

36 

 
 
 
 
 
   
 
 
 
 
 
 
  
   
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
VIAD CORP 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Note 1. Overview and Summary of Significant Accounting Policies 

Basis of Presentation and Principles of Consolidation 

The accompanying consolidated financial statements were prepared in accordance with accounting principles generally accepted in the 
United  States  of  America  (“GAAP”)  and  include  the  accounts  of  Viad  and  its  subsidiaries.  We  have  eliminated  all  significant 
intercompany account balances and transactions in consolidation. 

Nature of Business 

We are a leading global provider of extraordinary experiences, including hospitality and leisure activities, experiential marketing, and 
live events.  

We operate through three reportable segments: Pursuit, Spiro, and GES Exhibitions. 

During the first quarter of 2022, we rebranded GES’ brand experiences business and introduced Spiro to the market to accelerate our 
growth by servicing the changing needs of today’s brand marketers across a broader spectrum of their experiential marketing needs. 
Spiro and GES Exhibitions are both live event businesses and are collectively referred to as “GES.” 

Pursuit 

Pursuit is a collection of inspiring and unforgettable travel experiences that includes recreational attractions, unique hotels and lodges, 
food and beverage, retail, sightseeing, and ground transportation services. Pursuit comprises the Banff Jasper Collection, the Alaska 
Collection, the Glacier Park Collection, FlyOver, and Sky Lagoon. 

Spiro 

Spiro  is  an  experiential  marketing  agency  that  partners  with  leading  brands  around  the  world  to  manage  and  elevate  their  global 
experiential marketing activities. 

GES Exhibitions 

GES Exhibitions is a global exhibition services company that partners with leading exhibition and conference organizers as a full-service 
provider of strategic and logistics solutions to manage the complexity of their shows.  

Impact of COVID-19 and Macroeconomic Factors 

The  COVID-19  pandemic  continues  to  impact  the  economies  of  countries  in  which  we  operate,  including  supply  chain  and  labor 
challenges, and the ability of guests to travel from certain countries. However, during 2022 international tourism and live event activity 
continued to improve and demand for our products and services remained strong. It is not currently possible to estimate the duration and 
continued  evolution  of  the  COVID-19  pandemic,  therefore  no  assurance  can  be  given  that  an  extended  period  of  global  economic 
disruption would not have a material adverse impact on our business, financial condition, and results of operations in future periods.   

During 2022, changes in macroeconomic facts and circumstances, particularly high inflation and the resulting rise in interest rates, has 
increased our interest expense. The additional impacts of these macroeconomic developments on our operations cannot be predicted 
with certainty, but could have adverse effects on our business, financial condition, and results of operations in future periods.  

Reclassifications 

During the first quarter of 2022, we changed our segment reporting as a result of operational changes and how our chief operating 
decision maker (“CODM”) reviews the financial performance of GES and makes decisions regarding the allocation of resources. As a 
result, we changed the presentation of certain items in GES’ disaggregation of revenue and reportable segments. Refer to Note 2 – 
Revenue  and  Related  Contract  Costs  and  Contract  Liabilities  and  Note  23  –  Segment  Information  for  additional  information.  We 
reclassified certain prior-year amounts to conform to current-period presentation. Such reclassifications had no impact on our results of 
operations or cash flows. 

37 

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Significant Accounting Policies 

Use of Estimates 

The  preparation  of  financial  statements  in  conformity  with  United  States  GAAP  requires  management  to  make  estimates  and 
assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of 
revenue and expenses during the reported period. Estimates and assumptions are used in accounting for, among other things: impairment 
testing of recorded goodwill and intangible assets and long-lived assets; allowances for uncollectible accounts receivable; sales reserve 
allowances; provisions for income taxes, including uncertain tax positions; valuation allowances related to deferred tax assets; liabilities 
for losses related to self-insured liability claims; liabilities for losses related to environmental remediation obligations; sublease income 
associated with restructuring liabilities; pension and postretirement benefit costs and obligations; share-based compensation costs; the 
discount  rates  used  to  value  lease  obligations;  the  redemption  value  of  redeemable  noncontrolling  interests;  and  the  allocation  of 
purchase  price  of  acquired  businesses.  These  estimates  and  assumptions  may  change  as  a  result  of  the  impact  of  global  economic 
conditions, such as the uncertainty regarding the impact of the COVID-19 pandemic, global inflationary pressures, and volatility in 
foreign exchange rates. Actual results could differ from these and other estimates. 

Cash, Cash Equivalents, and Restricted Cash 

Cash  equivalents  are  highly-liquid  investments  with  remaining  maturities  when  purchased  of  three  months  or  less.  Cash  and  cash 
equivalents consist of cash and bank demand deposits. Restricted cash represents collateral required for surety bonds, bank guarantees, 
letters of credit, and corporate credit cards.  

Cash, cash equivalents, and restricted cash balances presented in the Consolidated Statements of Cash Flows consisted of the following: 

(in thousands) 
Cash and cash equivalents 
Restricted cash included in other current assets 

  $ 

Cash, cash equivalents, and restricted cash shown in the statement of cash flows 

  $ 

December 31, 

2022 

2021 

59,719    $ 
4,845     
64,564    $ 

61,600 
2,703 
64,303 

Allowances for Doubtful Accounts  

Allowances for doubtful accounts reflect the best estimate of expected losses inherent in the accounts receivable balance. The allowances 
for  doubtful  accounts,  including  a  sales  allowance  for  discounts  at  the  time  of  sale,  are  based  upon  an  evaluation  of  the  aging  of 
receivables, historical trends, and the current economic environment.  

Inventories 

We state inventories, which consist primarily of exhibit design and construction materials and supplies, as well as retail inventory, at 
the lower of cost (first-in, first-out and specific identification methods) or net realizable value.  

Property and Equipment  

Property and equipment are stated at cost, net of accumulated depreciation. Property and equipment are depreciated using the straight-
line method over the estimated useful lives of the assets: buildings, 15 to 40 years; equipment, 3 to 12 years; and leasehold improvements, 
over the shorter of the lease term or useful life. Property and equipment are tested for potential impairment whenever events or changes 
in circumstances indicate that the carrying amount of the long-lived asset may not be recoverable through undiscounted cash flows. 

Leases 

We recognize a right-of-use (“ROU”) asset and lease liability on the balance sheet and classify leases as either finance or operating 
leases. The classification of the lease determines whether we recognize the lease expense on an effective interest method basis (finance 
lease) or on a straight-line basis (operating lease) over the lease term. In determining whether an agreement contains a lease, we consider 
if we have a right to control the use of the underlying asset during the lease term in exchange for an obligation to make lease payments 
arising from the lease. We recognize ROU assets and lease liabilities at commencement date, which is when the underlying asset is 
available for use to a lessee, based on the present value of lease payments over the lease term.  

Our operating and finance leases are primarily facility, equipment, and land leases. Our facility leases comprise mainly manufacturing 
facilities, sales and design facilities, offices, storage and/or warehouses, and truck marshaling yards for our GES business. These facility 
leases have lease terms ranging up to 29 years. Our equipment leases comprise mainly vehicles, hardware, and office equipment, each 

38 

 
 
 
 
 
  
 
   
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

with various lease terms. Our land leases comprise mainly leases in Canada and Iceland on which our Pursuit hotels or attractions are 
located and have lease terms ranging up to 46 years. 

If  a  lease  contains  a  renewal  option  that  is  reasonably  certain  to  be  exercised,  then  the  lease  term  includes  the  optional  periods  in 
measuring a ROU asset and lease liability. We evaluate the reasonably certain threshold at lease commencement, and it is typically met 
if  we  identify  substantial  economic  incentives  or  termination  penalties.  We  do  not  include  variable  leases  and  variable  non-lease 
components in the calculation of the ROU asset and corresponding lease liability. For facility leases, variable lease costs include the 
costs of common area maintenance, taxes, and insurance for which we pay our lessors an estimate that is adjusted to actual expense on 
a quarterly or annual basis depending on the underlying contract terms. We expense these variable lease payments as incurred. Our lease 
agreements do not contain any significant residual value guarantees or restrictive covenants. 

Substantially all of our lease agreements do not specify an implicit borrowing rate, and as such, we utilize an incremental borrowing 
rate based on lease term and country in order to calculate the present value of our future lease payments. The incremental borrowing 
rate represents a risk-adjusted rate on a collateralized basis and is the expected rate at which we would borrow funds to satisfy the 
scheduled lease liability payment streams commensurate with the lease term and the country.    

We are also a lessor to third party tenants who either lease certain portions of facilities that we own or sublease certain portions of 
facilities that we lease. We record lease income from owned facilities as rental income and we record sublease income from leased 
facilities as an offset to lease expense in the Consolidated Statements of Operations. We classify all of our leases for which we are the 
lessor as operating leases. 

Goodwill 

Goodwill is tested for impairment at the reporting unit level on an annual basis as of October 31, and between annual tests if an event 
occurs or circumstances change that would more-likely-than-not reduce the fair value of a reporting unit below its carrying value. We 
use a discounted expected future cash flow methodology (income approach) to estimate the fair value of our reporting units for purposes 
of goodwill impairment testing. The estimates and assumptions regarding expected future cash flows, discount rates, and terminal values 
require considerable judgment and are based on market conditions, financial forecasts, industry trends, and historical experience. These 
estimates, however, have inherent uncertainties and different assumptions could lead to materially different results. 

Self-Insurance Liabilities  

We are self-insured up to certain limits for workers’ compensation and general liabilities, which includes automobile, product general 
liability, and client property loss claims. We have also retained and provided for certain workers’ compensation insurance liabilities in 
conjunction with previously sold operations. We are also self-insured for certain employee health benefits. Provisions for losses for 
claims incurred, including actuarially derived estimated claims incurred but not yet reported, are made based on historical experience, 
claims frequency, and other factors. We have purchased insurance for amounts in excess of the self-insured levels. 

Environmental Remediation Liabilities 

Environmental remediation liabilities represent the estimated cost of environmental remediation obligations primarily associated with 
previously sold operations. The amounts accrued primarily consist of the estimated direct incremental costs, on an undiscounted basis, 
for contractor and other services related to remedial actions and post-remediation site monitoring. Environmental remediation liabilities 
are recorded when the specific obligation is considered probable and the costs are reasonably estimable. Subsequent recoveries from 
third parties, if any, are recorded through discontinued operations when realized. Environmental insurance is maintained that provides 
coverage for new and undiscovered pre-existing conditions at both our continuing and discontinued operations. 

Fair Value of Financial Instruments 

The carrying value of cash and cash equivalents, accounts receivable, and accounts payable approximate fair value due to the short-term 
maturities of these instruments. Refer to Note 12 – Debt and Finance Obligations for the estimated fair value of debt obligations. 

Convertible Preferred Stock 

We record shares of convertible preferred stock based on proceeds received net of costs on the date of issuance. Dividends paid-in-kind 
increase the redemption value of the preferred stock. Redeemable preferred stock (including preferred stock that features redemption 
rights that are either within the control of the holder or subject to redemption upon the occurrence of uncertain events not solely within 

39 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

our control) is classified as mezzanine equity and is reported between liabilities and stockholders’ equity in the Consolidated Balance 
Sheets. 

Noncontrolling Interests – Non-redeemable and Redeemable  

Non-redeemable noncontrolling interest represents the portion of equity in a subsidiary that is not attributable, directly or indirectly, to 
us. We report non-redeemable noncontrolling interest within stockholders’ equity in the Consolidated Balance Sheets. The amount of 
consolidated net income or loss attributable to Viad and the non-redeemable noncontrolling interest is presented in the Consolidated 
Statements of Operations.   

We consider noncontrolling interests with redemption features that are not solely within our control to be redeemable noncontrolling 
interests. Our redeemable noncontrolling interest relates to our 56.4% equity ownership interest in Esja Attractions ehf. (“Esja”), which 
owns the FlyOver Iceland attraction. The Esja shareholders agreement contains a put option that gives the minority Esja shareholders 
the right to sell (or “put”) their Esja shares to us based on a calculated formula within a predefined term. This redeemable noncontrolling 
interest is considered mezzanine equity and we report it between liabilities and stockholders’ equity in the Consolidated Balance Sheets. 
The amount of the net income or loss attributable to redeemable noncontrolling interests is recorded in the Consolidated Statements of 
Operations and the accretion of the redemption value is recorded as an adjustment to retained earnings or accumulated deficit and is 
included in our income (loss) per share. Refer to Note 22 – Noncontrolling Interests – Redeemable and Non-redeemable for additional 
information. 

Foreign Currency Translation  

Our foreign operations are primarily in Canada, the United Kingdom, Iceland, the Netherlands, Germany, and to a lesser extent, in 
certain  other  countries.  The  functional  currency  of  our  foreign  subsidiaries  is  their  local  currency.  Accordingly,  for  purposes  of 
consolidation, we translate the assets and liabilities of our foreign subsidiaries into U.S. dollars at the foreign exchange rates in effect at 
the balance sheet date. The unrealized gains or losses resulting from the translation of these foreign denominated assets and liabilities 
are included as a component of accumulated other comprehensive income (loss) in the Consolidated Balance Sheets. For purposes of 
consolidation, revenue, expenses, gains, and losses related to our foreign operations are translated into U.S. dollars at the average foreign 
exchange rates for the period. We also have certain loans and leases in currencies other than the entity’s functional currency, which 
results in gains or losses as exchange rates fluctuate and are recorded in the Consolidated Statements of Operations.  

Revenue Recognition 

Revenue is measured based on a specified amount of consideration in a contract with a customer, net of commissions paid to customers 
and amounts collected on behalf of third parties. We recognize revenue when a performance obligation is satisfied by transferring control 
of a product or delivering the service to a customer.  

Pursuit’s service revenue is derived through its admissions, accommodations, and transportation services. Product revenue is derived 
through food and beverage and retail sales. Revenue is recognized at the time services are performed or upon delivery of the product. 
Pursuit’s service revenue is recognized over time as the customer simultaneously receives and consumes the benefits, and product 
revenue is recognized at a point in time. 

GES’ service revenue is primarily derived through its comprehensive range of marketing, event production, and other related services 
to event organizers and corporate brand marketers. GES’ service revenue is earned over time over the duration of the live event, which 
generally lasts one to three days. Revenue for goods and services provided for which we do not have control of the goods or services 
before that good or service is transferred to a customer is recorded on a net basis to reflect only the fees received for arranging these 
services. GES’ product revenue is derived from the build of exhibits, environments, and graphics and is recognized at a point in time 
upon delivery of the product. 

Share-Based Compensation 

Share-based compensation costs related to all share-based payment awards are recognized and measured using the fair value method of 
accounting.  These  awards  generally  include  restricted  stock  awards,  restricted  stock  units,  performance-based  restricted  stock  units 
(“PRSUs”), and stock options, and contain forfeiture and non-compete provisions. We issue share-based payment awards from shares 
held in treasury. Future vesting is generally subject to continued employment. Holders of share-based awards have the right to receive 
dividends and vote the shares, but may not sell, assign, transfer, pledge, or otherwise encumber the stock, except to the extent restrictions 
have lapsed and in accordance with our stock trading policy. 

We account for share-based payment awards that will be settled in cash as liability-based awards, which includes PRSUs and restricted 
stock units. We measure share-based compensation expense of liability-based awards at fair value at each reporting date until the date 

40 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

of settlement based on the number of units expected to vest and, where applicable, the level of achievement of predefined performance 
goals. These awards are remeasured on each reporting date based on our stock price and the Monte Carlo simulation model. A Monte 
Carlo simulation requires the use of several assumptions, including historical volatility and correlation between our stock price and the 
price of the common shares of a comparator group, a risk-free rate of return, and an expected term. Share-based compensation expense 
related to liability-based awards is recognized ratably over the requisite service period of approximately three years. 

We account for share-based awards that will be settled in shares of our common stock as equity-based awards, which include PRSUs, 
restricted stock units, and restricted stock awards. We measure share-based compensation expense of equity-based awards at fair value 
on the grant date on a straight-line basis over the vesting period. The estimated number of shares to be achieved is updated each reporting 
period based on the number of units expected to vest and, where applicable, the level of achievement of predefined performance goals, 
until the date of settlement. Share-based compensation expense related to equity-based awards is recognized ratably over the requisite 
service period ranging from one to three years. 

The fair value of stock option grants is estimated on the date of grant using the Black-Scholes stock option pricing model. We grant 
non-qualified stock options that are performance-based and service-based. The performance-based awards are recognized on a straight-
line  basis  over  the  performance  period  ranging  up  to  3.4  years,  and  the  underlying  shares  expected  to  be  settled  are  adjusted  each 
reporting period based on estimated future achievement of the respective performance metrics. The service-based awards are recognized 
on a straight-line basis over the requisite service period on a graded-vesting schedule ranging from one to three years. The exercise price 
of stock options is based on the market value of our common stock at the date of grant.  

Common Stock in Treasury 

Common stock purchased for treasury is recorded at historical cost. Subsequent share reissuances are primarily related to share-based 
compensation programs and recorded at weighted-average cost. 

Income (Loss) Per Common Share 

Diluted income (loss) per common share is calculated using the more dilutive of the two-class method or as-converted method. The two-
class method uses net income (loss) available to common stockholders and assumes conversion of all potential shares other than the 
participating securities. The as-converted method uses net income (loss) available to common shareholders and assumes conversion of 
all potential shares including the participating securities. Dilutive potential common shares include outstanding stock options, unvested 
restricted share units and convertible preferred stock. We apply the two-class method in calculating income (loss) per common share as 
unvested share-based payment awards that contain nonforfeitable rights to dividends and preferred stock are considered participating 
securities. Accordingly, such securities are included in the earnings allocation in calculating income (loss) per share. The adjustment to 
the carrying value of the redeemable noncontrolling interest is reflected in income (loss) per common share. 

Government Assistance 

We received government assistance of approximately $2.7 million in 2022, $21.6 million in 2021, and $27.7 million in 2020. Benefits 
received were primarily from the Canadian Emergency Wage Subsidy (“CEWS”) program, the United Kingdom’s COVID Job Retention 
Scheme (“CJRS”), and two Netherlands programs referred to as NOW and TVL. We have no provisions for recapture and are currently 
completing the audit process for the NOW proceeds received in 2021. 

The CEWS program was implemented by the Canadian government in response to the COVID-19 pandemic for businesses operating 
in Canada. Our Canadian subsidiaries within Pursuit and GES qualified for and applied for these CEWS cash benefits to partially offset 
the impacts of revenue reductions and on-going staffing costs. During 2022, GES received approximately $1.4 million in CEWS benefits. 
During 2021, Pursuit received approximately $11.6 million and GES received approximately $1.9 million. During 2020, Pursuit received 
approximately $12.8 million and GES received approximately $1.2 million. The CEWS benefits were recorded to “Costs of services” 
in the Consolidated Statements of Operations.  

The CJRS program was implemented by the United Kingdom government in response to the COVID-19 pandemic to allow employers 
to retain and continue to pay their furloughed employees. Furloughed employees were paid 80% of their salary up to a maximum of 
GBP  2,500  per  month.  During  July  2021,  employers  were  required  to  contribute  10%  of  the  furloughed  employees  salary,  which 
increased to 20% before the program closed on September 30, 2021. Payments were handled by Her Majesty's Revenue and Customs, 
or HMRC. GES received approximately $0.9 million in 2021 and $8.4 million in 2020, which were recorded to “Costs of services” in 
the Consolidated Statements of Operations.  

The NOW and TVL programs were implemented by the Dutch government in response to the COVID-19 pandemic. The NOW program 
is a temporary emergency bridging measure to reimburse up to 85% of employees’ salaries. This program is still in effect and payments 
are  handled  by  the  Employee  Insurance  Agency,  or  UWV.  The  TVL  program  is  a  business  support  program  focused  on  non-labor 

41 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

business expenses. The amounts claimed is based on lost income of more than 30%. Payments are handled by the Netherlands Enterprise 
Agency, or RVO. GES received approximately $0.6 million in 2022, $3.0 million in 2021, and $2.2 million in 2020 for both NOW and 
TVL programs, which were recorded to “Costs of services” in the Consolidated Statements of Operations.  

The remaining benefits received were from various other programs totaling $0.7 million in 2022, $4.2 million in 2021, and $3.1 million 
in 2020. 

Impact of Recent Accounting Pronouncements 

The following table provides a brief description of recent accounting pronouncements: 

Standard 

Description 

Date of 
adoption 

Effect on the financial statements 

Standards Not Yet Adopted 
Accounting Standards 
Update (“ASU”) 
2021-08, Business 
Combinations (Topic 
805) Accounting for 
Contract Assets and 
Contract Liabilities 
from Contracts with 
Customers 
ASU 2022-04, 
Liabilities - Supplier 
Finance Programs 
(Subtopic 405-50) 
Disclosure of Supplier 
Finance Program 
Obligations 

  Amendment relates to the application of Topic 
805, Business Combinations, to contracts with 
a customer acquired in a business combination 
after the acquirer has adopted Topic 606. ASU 
2021-08 requires contract assets and contract 
liabilities to be accounted for as if they (the 
acquirer) entered into the original contract at 
the same time and same date as the acquiree. 

  Amendment requires that a buyer in a supplier 
finance program disclose key terms about the 
program in connection with the purchase of 
goods and services along with information 
about their obligations under these programs, 
including a rollforward of those obligations. 

Standard 

Description 

Standards Recently Adopted 
ASU 2020-06, Debt - 
Debt with Conversion 
and Other Options 
(Subtopic 470-20) and 
Derivatives and 
Hedging - Contracts in 
Entity's Own Equity 
ASU 2021-10, 
Government 
Assistance (Topic 832) 
Disclosures by 
Business Entities 
about Government 
Assistance 

The amendment simplified the accounting for 
convertible instruments by reducing the 
number of accounting models available for 
convertible debt instruments and convertible 
preferred stock. The amendment also requires 
expanded disclosures about the terms and 
features of convertible instruments. 
Amendment improves the transparency of 
disclosures about government assistance 
received by business entities by requiring 
annual disclosure of: (1) the types of 
government assistance received; (2) the 
accounting for such assistance; and (3) the 
effect of the assistance on a business entity’s 
financial statements. 
Topic 848 provides temporary optional 
guidance to ease the potential burden in 
accounting for reference rate reform. This 
amendment defers the sunset date of Topic 848 
from December 31, 2022 to December 31, 
2024. 

ASU 2022-06, 
Reference Rate 
Reform (Topic 848) 
Deferral of the Sunset 
Date of Topic 848 

1/1/2023 

  We are currently evaluating the potential impact of the 

adoption of this new guidance on our consolidated 
financial statements. We will apply the provisions of ASU 
2021-08 after adoption to future acquisitions, if any. We 
do not expect this new guidance will have a material 
impact on our consolidated financial statements. 

1/1/2023 

  This new guidance will expand our disclosures within the 

scope of this new standard that are reflected in the 
financial statements as of the adoption date. It does not 
affect the recognition, measurement, or financial 
statement presentation of obligations covered by supplier 
finance programs. We do not expect this new standard to 
have a material impact on our related disclosures. 

Date of 
adoption 

1/1/2022 

1/1/2022 

Effect on the financial statements 

The adoption of this new standard on January 1, 2022 did 
not have a material impact on our consolidated financial 
statements. 

We provided the annual disclosure about government 
assistance in this Note 1 - Overview and Summary of 
Significant Accounting Policies under the heading 
“Government Assistance.” The adoption of this new 
standard on January 1, 2022 did not otherwise have a 
material impact on our related disclosures. 

12/21/2022 

The sunset deferral date of Topic 848 was effective 
beginning on December 21, 2022, and we intend to utilize 
the relief of this amendment. There was no impact to our 
consolidated financial statements as a result of adopting 
this amendment. 

Note 2. Revenue and Related Contract Costs and Contract Liabilities 

Pursuit’s  performance  obligations  are  short-term  in  nature.  They  include  the  provision  of  a  hotel  room,  an  attraction  admission,  a 
chartered or ticketed bus or van ride, and/or the sale of food, beverage, or retail products. We recognize revenue when the service has 

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

been provided or the product has been delivered. When we extend credit, payment terms are generally within 30 days and contain no 
significant financing components. 

GES’ performance obligations consist of services or product(s) outlined in a contract. While we often sign multi-year contracts for 
recurring events, the obligations for each occurrence are well defined and conclude upon the occurrence of each event. The obligations 
are typically the provision of services and/or sale of a product in connection with a live event. Revenue for goods and services provided 
for which we do not have control of the goods or services before that good or service is transferred to a customer is recorded on a net 
basis to reflect only the fees received for arranging these services. We recognize revenue for services generally at the close of the live 
event. We recognize revenue for products either upon delivery to the customer’s location, upon delivery to an event that we are serving, 
or when we have the right to invoice. In circumstances where a customer cancels a contract, we generally have the right to bill the 
customer for costs incurred to date. Payment terms are generally within 30-60 days and contain no significant financing components. 

Contract Liabilities 

Pursuit and GES typically receive customer deposits prior to transferring the related product or service to the customer. We record these 
deposits as a contract liability, which are recognized as revenue upon satisfaction of the related contract performance obligation(s). GES 
also provides customer rebates and volume discounts to certain event organizers that we recognize as a reduction of revenue. We include 
customer deposits in “Contract liabilities” and “Other deferred items and liabilities” in the Consolidated Balance Sheets.  

Changes to contract liabilities are as follows: 

(in thousands) 
Balance at December 31, 2020 
Cash additions 
Revenue recognized 
Foreign exchange translation adjustment 
Balance at December 31, 2021 
Cash additions 
Revenue recognized 
Foreign exchange translation adjustment 
Balance at December 31, 2022 

Contract Costs 

  $ 

  $ 

18,618 
147,814 
(126,573) 
(197) 
39,662 
158,567 
(151,408) 
(2,064) 
44,757 

GES capitalizes certain incremental costs incurred in obtaining and fulfilling contracts. Capitalized costs principally relate to direct costs 
of  materials  and  services  incurred  in  fulfilling  services  of  future  live  events,  and  also  include  up-front  incentives  and  commissions 
incurred upon contract signing. We expense costs associated with preliminary contract activities (i.e. proposal activities) as incurred. 
Capitalized contract costs are expensed upon the transfer of the related goods or services and are included in “Costs of services” or 
“Costs of products” as applicable. We include the deferred incremental costs of obtaining and fulfilling contracts in “Current contract 
costs” and “Other investments and assets” in the Consolidated Balance Sheets. 

Changes to contract costs are as follows: 

(in thousands) 
Balance at December 31, 2020 
Additions 
Expenses 
Cancelled 
Foreign exchange translation adjustment 
Balance at December 31, 2021 
Additions 
Expenses 
Foreign exchange translation adjustment 
Balance at December 31, 2022 

  $ 

  $ 

10,835 
31,923 
(27,935) 
(976) 
(57) 
13,790 
62,038 
(58,561) 
(699) 
16,568 

As of December 31, 2022, capitalized contract costs consisted of $16.6 million to fulfill contracts. We did not recognize an impairment 
loss with respect to capitalized contract costs during the years ended December 31, 2022 or 2021. 

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
   
   
   
   
   
   
   
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Disaggregation of Revenue  

The following tables disaggregate Pursuit and GES revenue by major service and product lines, timing of revenue recognition, and 
markets served: 

Pursuit  

During the first quarter of 2022, we reallocated certain ancillary revenue presented in Pursuit’s services revenue to better align with how 
we analyze revenue and depict the nature of revenue. All prior periods have been reclassified to conform to this new presentation. 

(in thousands) 
Services: 
Ticket revenue 
Rooms revenue 
Transportation 
Other 
Total services revenue 
Products: 
Food and beverage 
Retail operations 
Total products revenue 
Total revenue 

Timing of revenue recognition: 
Services transferred over time 
Products transferred at a point in time 
Total revenue 

Markets: 
Banff Jasper Collection 
Alaska Collection 
Glacier Park Collection 
FlyOver 
Sky Lagoon(1) 
Total revenue 

Year Ended December 31, 

2022 

2021 

2020 

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

114,936     $ 
77,019      
12,460      
14,143      
218,558      

47,275      
33,494      
80,769      
299,327     $ 

61,166    $ 
57,603     
5,591     
8,564     
132,924     

28,953     
25,171     
54,124     
187,048    $ 

218,558     $ 
80,769      
299,327     $ 

132,924    $ 
54,124     
187,048    $ 

152,863     $ 
39,434      
57,760      
24,445      
24,825      
299,327     $ 

82,728    $ 
37,344     
45,276     
10,693     
11,007     
187,048    $ 

19,939 
26,383 
2,694 
3,567 
52,583 

10,295 
13,932 
24,227 
76,810 

52,583 
24,227 
76,810 

46,913 
6,282 
17,596 
6,019 
— 
76,810 

(1)  We opened Pursuit’s Sky Lagoon attraction in Reykjavik, Iceland on April 30, 2021. 

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

GES 

During the first quarter of 2022, we changed our segment reporting as a result of operational changes and how our CODM reviews the 
financial performance of GES and makes decisions regarding the allocation of resources. Accordingly, GES’ new reportable segments 
are Spiro and GES Exhibitions. As a result, we changed certain items in the following disaggregation of revenue table. All prior periods 
have been reclassified to conform to the new reporting structure. 

(in thousands) 
Service lines: 
Spiro 
GES Exhibitions 
Intersegment eliminations 
Total revenue 

Timing of revenue recognition: 
Services transferred over time 
Products transferred over time(1) 
Products transferred at a point in time 
Total revenue 

Geographical markets: 
North America 
EMEA 
Intersegment eliminations 
Total revenue 

Year Ended December 31, 

2022 

2021 

2020 

277,641     $ 
557,880      
(7,537 )    
827,984     $ 

116,587    $ 
209,529     
(5,824)    
320,292    $ 

102,027 
238,705 
(2,107) 
338,625 

693,482     $ 
51,134      
83,368      
827,984     $ 

268,218    $ 
18,551     
33,523     
320,292    $ 

298,945 
15,517 
24,163 
338,625 

675,628     $ 
176,086      
(23,730 )    
827,984     $ 

243,983    $ 
82,242     
(5,933)    
320,292    $ 

288,921 
53,384 
(3,680) 
338,625 

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

(1)  GES’ graphics product revenue is earned over time over the duration of an event as it is considered a part of the single performance 

obligation satisfied over time. 

Note 3. Share-Based Compensation  

We  grant  share-based  compensation  awards  to  our  officers,  directors,  and  certain  key  employees  pursuant  to  the  2017  Viad  Corp 
Omnibus Incentive Plan, as amended, (the “2017 Plan”). The 2017 Plan has a 10-year term and provides for the following types of 
awards: (a) incentive and non-qualified stock options; (b) restricted stock awards and restricted stock units; (c) performance units or 
performance shares; (d) stock appreciation rights; (e) cash-based awards; and (f) certain other stock-based awards. In June 2017, we 
reserved 1,750,000 shares of common stock for issuance under the 2017 Plan. On May 24, 2022, we amended and restated the 2017 
Plan, which among other things, increased the number of shares reserved for issuance under the 2017 Plan by 840,000 shares, thus 
bringing the total number of reserved shares to 2,590,000. As of December 31, 2022, there were 1,202,763 shares available for future 
grant under the 2017 Plan. 

The following table summarizes share-based compensation expense:  

(in thousands) 
Performance-based restricted stock units 
Restricted stock awards and restricted stock units 
Stock options 
Share-based compensation expense before income tax 
Income tax benefit(1) 
Share-based compensation expense, net of income tax 

2022 

Year Ended December 31, 
2021 

2020 

  $ 

  $ 

541   $ 

6,703  
2,997  
10,241  
(117 ) 
10,124   $ 

549    $ 
5,451     
1,727     
7,727     
(82)    
7,645    $ 

(2,187) 
4,523 
317 
2,653 
— 
2,653 

(1)  The 2022 and 2021 income tax benefit amount primarily reflects the tax benefit associated with our Canadian-based employees. 
There was no income tax benefit in 2020 associated with our employees in the United States and the United Kingdom due to a 
valuation allowance on our deferred tax assets within these jurisdictions. Refer to Note 17 – Income Taxes. 

We recorded no share-based compensation expense through restructuring charges in 2022, 2021 or 2020. No share-based compensation 
costs were capitalized during 2022, 2021, or 2020. 

45 

 
 
 
 
 
  
  
 
   
     
     
 
   
   
 
   
     
     
 
   
     
     
 
   
   
 
   
     
     
 
   
     
     
 
   
   
 
 
 
 
 
   
   
 
   
 
   
 
   
 
   
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Performance-based Restricted Stock Units 

Performance-based restricted stock units (“PRSUs”) are tied to our stock price and the expected achievement of certain performance-
based criteria. The vesting of PRSUs is based upon the achievement of the performance-based criteria over a three to four-year period. 
We account for PRSUs that will be settled in shares of our common stock as equity-based awards. We measure share-based compensation 
expense of equity-based awards at fair value on the grant date on a straight-line basis over the vesting period. The estimated number of 
units to be achieved is updated each reporting period.  

We account for PRSUs that will be settled in cash as liability-based awards. We measure share-based compensation expense of liability-
based awards at fair value at each reporting date until the date of settlement. Forfeitures are recorded when they occur. 

During the year ended December 31, 2022, we granted PRSUs with a grant date fair value of $2.4 million, all of which are payable in 
shares.  

In 2022, PRSUs granted in 2019 vested and we paid $0.4 million in cash. No PRSUs were paid in shares in 2022. In 2021, PRSUs 
granted in 2018 vested; however, as performance metrics were not achieved, no awards were paid in cash or in shares. In 2020, PRSUs 
granted in 2017 vested and we paid $2.6 million in cash. No PRSUs were paid in shares in 2020.  

As of December 31, 2022, the unamortized cost of outstanding equity-based PRSUs was $1.6 million, which we expect to recognize 
over a weighted-average period of approximately 2.0 years. Liabilities related to liability-based PRSUs were zero as of December 31, 
2022 and $0.7 million as of December 31, 2021.  

The following table summarizes the activity of the outstanding PRSU awards: 

Balance at December 31, 2021 
Granted 
Vested 
Forfeited 
Balance at December 31, 2022 

Equity-Based  
PRSUs 

Liability-Based  
PRSUs 

Weighted-
Average 
Grant Date 
Fair Value 

37.30     
36.46     
—     
43.03     
31.28     

Weighted-
Average 
Grant Date 
Fair Value 

57.13 
— 
58.31 
56.23 
56.06 

Shares 

77,746    $ 
—    $ 
(36,758)   $ 
(913)   $ 
40,075    $ 

Shares 

134,152    $ 
65,000    $ 
—    $ 
(97,367)   $ 
101,785    $ 

Service-based Restricted Stock Awards and Restricted Stock Units 

Restricted stock awards and restricted stock units are service-based awards. We account for restricted stock awards and restricted stock 
units that will be settled in shares of our common stock as equity-based awards. We measure share-based compensation expense of 
equity-based awards at fair value on the grant date on a straight-line basis over the vesting period. 

We  account  for  restricted  stock  units  that  will  be  settled  in  cash  as  liability-based  awards.  We  measure  share-based  compensation 
expense of liability-based awards at fair value at each reporting date until the date of settlement. Forfeitures are recorded when they 
occur.  

As of December 31, 2022, the unamortized cost of outstanding equity-based restricted stock awards and restricted stock units was $8.1 
million, which we expect to recognize over a weighted-average period of approximately 1.3 years. We withheld 43,887 shares for $1.4 
million  during  2022,  37,686  shares  for  $1.6  million  during  2021,  and  42,185  shares  for  $1.7  million  during  2020  related  to  tax 
withholding requirements on vested share-based awards.  

Aggregate liabilities related to liability-based restricted stock units were $0.1 million as of December 31, 2022 and $0.2 million as of 
December 31, 2021. In 2022, 3,709 restricted stock units vested, and we paid $0.1 million in cash. In 2021, 3,174 restricted stock units 
vested, and we paid $0.1 million in cash. In 2020, 2,815 restricted stock units vested, and we paid $0.2 million in cash and $2.0 million 
in shares. 

46 

 
 
  
 
 
 
   
  
  
 
   
   
   
   
   
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

The following table summarizes the activity of the outstanding restricted stock awards and restricted stock units: 

Equity-Based  
Restricted Stock Awards     

Weighted-
Average 
Grant Date 
Fair Value     

Shares 

Equity-Based  
Restricted Stock Units 
Weighted-
Average 
Grant Date 
Fair Value     

Shares 

—    $ 

    76,792    $  52.83      239,188    $  34.74     
—      289,825    $  31.23     
    (52,127)   $  52.21      (103,327)   $  29.83     
(13,667)   $  36.89     
    23,292    $  54.03      412,019    $  33.43     

(1,373)   $  56.23     

Shares 

Liability-Based  
Restricted Stock Units 
Weighted-
Average 
Grant Date 
Fair Value 
55.93 
— 
56.66 
56.47 
54.75 

6,278    $ 
—    $ 
(3,709)   $ 
(309)   $ 
2,260    $ 

Balance at December 31, 2021 
Granted 
Vested 
Forfeited 
Balance at December 31, 2022 

Stock Options 

We grant non-qualified stock options that are performance-based, as well as non-qualified stock options that are service-based. The 
performance-based awards are recognized on a straight-line basis over the respective performance period, and the underlying shares 
expected to be settled are adjusted each reporting period based on estimated future achievement of the respective performance metrics. 
The service-based awards are recognized on a straight-line basis over the requisite service period on a graded-vesting schedule ranging 
from one to three years. 

The following table summarizes stock option activity: 

Options outstanding at December 31, 2021 
Granted 
Exercised 
Forfeited 
Options outstanding at December 31, 2022 
Options exercisable at December 31, 2022 

Shares 

Weighted-
Average 
Exercise Price 

Aggregate 
Intrinsic Value(1)   

312,008    $ 
233,970    $ 
—    $ 
(120,000)   $ 
425,978    $ 
100,103    $ 

31.01   
33.96   
—   
19.30   
35.93    $ 
32.39    $ 

137,541 
137,541 

(1)  The aggregate intrinsic value of stock options outstanding represents the difference between our closing stock price at the end of 

the reporting period and the exercise price, multiplied by the number of in-the-money stock options.   

The following table summarizes stock options outstanding and exercisable as of December 31, 2022:  

Range of exercise prices 

Shares 

Options Outstanding 
Weighted-
Average 
Remaining 
Contractual Life  
(in years) 

Options Exercisable 

Weighted-
Average 
Exercise Price 

Shares 

Weighted-
Average 
Exercise Price 

$21.85 
$33.96 
$44.80 
$21.85 - $44.80 

54,150     
233,970     
137,858     
425,978     

4.65    $ 
6.15    $ 
5.15    $ 
5.64    $ 

21.85 
33.96 
44.80 
35.93 

54,150    $ 
—    $ 
45,953    $ 
100,103    $ 

21.85 
— 
44.80 
32.39 

The fair value of stock options granted in 2022 was estimated on the date of grant using the Black-Scholes stock option pricing model. 

47 

 
 
   
 
 
 
   
   
   
 
   
   
 
 
 
   
   
   
   
   
   
   
   
 
 
 
   
 
 
   
   
   
   
 
   
 
   
 
   
 
   
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Following is additional information on stock options granted during 2022 and the underlying assumptions used in assessing fair value: 

Assumptions used to estimate fair value of stock options granted: 
Risk-free interest rate 
Expected term (in years) 
Expected volatility 
Expected dividend yield 
Weighted average grant-date fair value per share of options granted 

Year Ended 
December 31, 2022 

1.9%
4.5 
58.3%
— 
16.50 

  $ 

As  of  December  31,  2022  and  2021,  the  total  unrecognized  compensation  cost  related  to  non-vested  stock  option  awards  was  $2.3 
million and $1.4 million, respectively. We expect to recognize such costs over a weighted-average period of approximately 1.0 years.  

Note 4. Acquisitions and Disposition  

2022 Acquisition 

Glacier Raft Company  

On April 6, 2022, we acquired the Glacier Raft Company, which provides guided river rafting trips operating in Pursuit’s West Glacier, 
Montana operations. The Glacier Raft Company also owns 13 log cabins, a lodge, and a wedding venue located on 50 acres with views 
into Glacier National Park. The purchase price was $26.5 million in cash. This acquisition was funded via cash on hand of approximately 
$11.5 million and borrowings under our revolving credit facility of $15.0 million. 

The following table summarizes the final allocation of the aggregate purchase price paid and amounts of assets acquired and liabilities 
assumed based upon the estimated fair value at the date of acquisition. 

 $ 

(in thousands) 
Purchase price paid as: 

Cash 
Working capital adjustment 
Purchase price adjustment 
Cash acquired 
Purchase price, net of cash acquired 

Fair value of net assets acquired: 

Inventory 
Prepaid expenses and other 
Property and equipment 
Intangible assets 
Total assets acquired 
Customer deposits 
Other current liabilities 
Total liabilities assumed 
Total fair value of net assets acquired 

Excess purchase price over fair value of net assets acquired (“goodwill”) 

  $ 

26,507 
(961) 
125 
(177) 
25,494 

370 
57 
6,487 
3,400 
10,314 
1,575 
32 
1,607 
8,707 
16,787 

Under the acquisition method of accounting, the purchase price as shown in the table above is allocated to the tangible and identifiable 
intangible assets acquired and liabilities assumed based on their estimated fair values. The excess purchase price over the fair value of 
net assets acquired was recorded as “Goodwill.” Goodwill relating to the Glacier Raft Company acquisition is included in the Pursuit 
reportable segment. The primary factor that contributed to the purchase price resulting in the recognition of goodwill related to future 
growth opportunities when combined with our other businesses. Goodwill is deductible for tax purposes. We included these assets in 
the Consolidated Balance Sheets from the date of acquisition. 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
  
  
  
  
  
 
  
  
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Following are details of the purchase price allocated to the intangible assets acquired for the Glacier Raft Company: 

(in thousands) 
Customer relationships 
Operating licenses 
Trade name 
Total 

Amount 

Weighted Average 
Life 

  $ 

  $ 

1,800   
1,300   
300   
3,400   

12 years
17 years
8 years
14 years

Transaction costs associated with the acquisition were $0.2 million in 2022, which are included in “Costs of services” in the Consolidated 
Statements of Operations. The results of operations of Glacier Raft Company have been included in the consolidated financial statements 
from the date of acquisition. Pro forma information is not presented as revenue and the operating results of Glacier Raft Company, as if 
the acquisition occurred on January 1, 2022, is not material to our consolidated financial statements for the year ended December 31, 
2022. 

2022 Disposition 

ON Services  

On December 15, 2022, we completed the sale of substantially all of the assets of GES’ United States audio-visual production business, 
ON Services – AV Specialists, Inc. (“ON Services”), for approximately $30.0 million, subject to customary working capital adjustments. 
We recognized a gain on sale of $19.6 million. ON Services had a net carrying value of $10.4 million, which included $4.9 million of 
net working capital and net non-current assets of $5.5 million. Working capital consisted primarily of accounts receivable of $8.2 million 
and other current assets of $0.7 million, offset in part by current liabilities of $4.0 million. Net non-current assets consisted primarily of 
property and equipment of $6.0 million, offset in part by other liabilities of $0.5 million. The staging business of ON Services was 
included in the Spiro reportable segment and the venue services business in the United States was included in the GES Exhibitions 
reportable segment. The ON Services sale did not represent a strategic shift that has or will have a major effect on our operations and 
financial results, and therefore was not classified as a discontinued operation for any of the periods presented. 

2021 Acquisition 

Golden Skybridge  

On March 18, 2021, we acquired a 60% controlling interest in the Golden Skybridge attraction for total cash consideration of $15 million 
Canadian  dollars  (approximately  $12  million  U.S.  dollars),  of  which  $6  million  Canadian  dollars  (approximately  $4.8  million  U.S. 
dollars) were primarily used to fund additional experiences. The Golden Skybridge opened in June 2021.  

The fair value of net assets acquired as of the acquisition date included $2.2 million U.S. dollars in property and equipment and $6.8 
million U.S. dollars in noncontrolling interest. Under the acquisition method of accounting, the purchase price is allocated to the tangible 
and identifiable intangible assets acquired and liabilities assumed based on their estimated fair values. The excess purchase price over 
the fair value of net assets acquired of $11.8 million U.S. dollars was recorded as “Goodwill.” Goodwill relating to the Golden Skybridge 
acquisition  is  included  in  the  Pursuit  reportable  segment.  The  primary  factor  that  contributed  to  the  purchase  price  resulting  in  the 
recognition of goodwill related to future growth opportunities when combined with our other businesses. Goodwill is not deductible for 
tax purposes. We included these assets in the Consolidated Balance Sheets from the date of acquisition. 

Transaction costs associated with the acquisition were $0.4 million U.S. dollars during 2021, which are included in “Costs of services” 
in the Consolidated Statements of Operations.  

Note 5. Inventories 

The components of inventories consisted of the following: 

(in thousands) 
Raw materials 
Finished goods 
Inventories 

December 31, 

2022 

2021 

  $ 

  $ 

1,403    $ 
9,382     
10,785    $ 

2,350 
6,231 
8,581 

49 

 
   
   
   
 
 
 
 
 
   
 
   
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Note 6. Other Current Assets 

Other current assets consisted of the following: 

(in thousands) 
Restricted cash 
Prepaid software maintenance 
Prepaid project deposit 
Prepaid vendor payments 
Income tax receivable 
Prepaid taxes 
Prepaid other 
Other 

Other current assets 

Note 7. Property and Equipment, Net 

Property and equipment consisted of the following: 

(in thousands) 
Land and land interests(1) 
Buildings and leasehold improvements 
Equipment and other 

Gross property and equipment 

Accumulated depreciation 

Property and equipment, net (excluding finance leases) 

Finance lease ROU assets, net 

Property and equipment, net 

December 31, 

2022 

2021 

4,845    $ 
4,650     
3,615     
2,084     
322     
142     
1,836     
1,483     
18,977    $ 

2,703 
4,154 
— 
1,604 
1,901 
456 
1,165 
2,097 
14,080 

December 31, 

2022 

2021 

30,902    $ 
409,852     
413,485     
854,239     
(362,195)    
492,044     
57,534     
549,578    $ 

30,532 
407,930 
413,684 
852,146 
(364,060) 
488,086 
61,022 
549,108 

  $ 

  $ 

  $ 

  $ 

(1) 

Land and land interests include certain leasehold interests in land within Pursuit for which we are considered to have perpetual 
use rights. The carrying amount of these leasehold interests was $7.8 million as of December 31, 2022 and $8.4 million as of 
December 31, 2021. These land interests are not subject to amortization. 

Depreciation expense was $43.0 million during 2022, $43.7 million during 2021, and $46.5 million during 2020. 

Property and equipment purchased through accounts payable and accrued liabilities increased $0.8 million during 2022, increased $2.3 
million during 2021, and decreased $6.9 million during 2020. During 2022, we capitalized interest of $3.0 million, which was primarily 
related to the development of Pursuit’s FlyOver attractions.  

We recorded fixed asset impairment charges of $1.6 million during 2020 primarily related to capitalized software. 

Note 8. Other Investments and Assets 

Other investments and assets consisted of the following: 

(in thousands) 
Self-insured liability receivable 
Other mutual funds 
Contract costs 
Other 

Other investments and assets 

December 31, 

2022 

2021 

8,211    $ 
3,490     
2,237     
3,519     
17,457    $ 

6,847 
4,057 
2,685 
3,129 
16,718 

  $ 

  $ 

50 

 
 
 
 
   
 
   
   
   
   
   
   
   
 
 
 
 
 
 
   
 
   
   
   
   
   
   
 
 
 
 
   
 
   
   
   
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Note 9. Goodwill and Other Intangible Assets 

The changes in the carrying amount of goodwill are as follows: 

(in thousands) 
Balance at December 31, 2020 
Business acquisition 
Foreign currency translation adjustments 
Balance at December 31, 2021 
Business acquisition 
Foreign currency translation adjustments 
Balance at December 31, 2022 

The following table summarizes the remaining goodwill by reporting unit: 

(in thousands) 
Pursuit: 

Banff Jasper Collection 
Alaska Collection 
Glacier Park Collection 
FlyOver 

Total Goodwill 

  $ 

  $ 

99,847 
11,776 
455 
112,078 
16,787 
(7,436) 
121,429 

December 31, 

2022 

2021 

  $ 

  $ 

62,383    $ 
3,184     
16,787     
39,075     
121,429    $ 

66,898 
3,184 
— 
41,996 
112,078 

Goodwill is tested for impairment at the reporting unit level on an annual basis as of October 31, and between annual tests if an event 
occurs or circumstances change that would more-likely-than-not reduce the fair value of a reporting unit below its carrying value. We 
use a discounted expected future cash flow methodology (income approach) to estimate the fair value of our reporting units for purposes 
of goodwill impairment testing.  

During 2020, we recorded non-cash goodwill impairment charges of $185.8 million, which was primarily related to the write-off of all 
of GES’ goodwill due to the deteriorating macroeconomic environment related to the COVID-19 pandemic. Our remaining goodwill 
balance as of December 31, 2022 of $121.4 million pertains to our Pursuit business.  

During 2022, we considered changes in macroeconomic facts and circumstances, particularly high inflation and the resulting rise in 
interest rates, which resulted in reduced fair values to our reporting units. As a result of our most recent impairment analysis performed 
as of October 31, 2022, the excess of the estimated fair value over the carrying value for our reporting units with reported goodwill 
(expressed as a percentage of the carrying amounts) under step one of the impairment test for the Banff Jasper Collection and the Alaska 
Collection was significant, and Glacier Park Collection was 17% and FlyOver was 19%. Accordingly, no impairment charges were 
recorded during 2022.  

We will continue to closely monitor actual results versus expectations as well as whether and to what extent any significant changes in 
current events or conditions result in corresponding changes to our expectations about future estimated cash flows and discount rates. If 
our adjusted expectations of the operating results of our reporting units do not materialize, or the discount rate increases (based on 
increases in interest rates, market rates of return or market volatility), it is possible that we may be required to record goodwill impairment 
charges in the future, which may be material. 

51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
   
   
   
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Our accumulated goodwill impairment was $415.5 million as of December 31, 2022 and 2021. 

Other intangible assets consisted of the following: 

(in thousands) 
Intangible assets subject to amortization: 
Customer contracts and relationships 
Operating contracts and licenses 
In-place lease 
Tradenames 
Other 

Total amortized intangible assets 
Indefinite-lived intangible assets: 

Business licenses 
Other intangible assets 

December 31, 2022 

December 31, 2021 

Useful Life 
(Years) 

Gross 
Carrying 
Value 

Accumulated 
Amortization   

Net 
Carrying 
Value 

Gross 
Carrying 
Value 

Accumulated 
Amortization   

Net 
Carrying 
Value 

  $ 

7.4 
34.1 
33.8 
4.0 
5.2 

37,194    $ 
38,993     
14,420     
5,546     
770     
96,923     

(30,109)  $ 
(3,504) 
(1,404) 
(3,324) 
(163) 
(38,504) 

7,085  $ 

35,489 
13,016 
2,222 
607 
58,419 

36,848    $ 
40,927     
15,464     
5,626     
824     

99,689 

(28,372)  $ 
(2,660) 
(1,084) 
(2,819) 
(139) 
(35,074) 

8,476 
38,267 
14,380 
2,807 
685 
64,615 

566     
97,489    $ 

— 
(38,504)  $ 

  $ 

566 

574 

58,985  $  100,263  $ 

— 
(35,074)  $ 

574 
65,189 

Intangible asset amortization expense (excluding amortization expense of ROU assets) was $5.2 million during 2022, $5.8 million during 
2021, and $6.4 million during 2020. We recorded a non-cash impairment charge to intangible assets of $15.7 million during 2020 related 
our United States audio-visual production business.  

At December 31, 2022, the estimated future amortization expense related to intangible assets subject to amortization is as follows:  

(in thousands) 
Year ending December 31, 

2023 
2024 
2025 
2026 
2027 
Thereafter 

Total 

Note 10. Other Current Liabilities  

Other current liabilities consisted of the following: 

(in thousands) 
Continuing operations: 

Foreign income taxes payable 
Commissions payable 
Accrued employee benefit costs 
Self-insured liability 
Accrued concession fees 
Accrued sales and use taxes 
Accommodation services deposits 
Current portion of pension and postretirement liabilities 
Accrued professional fees 
Other 

Total continuing operations 
Discontinued operations: 
Self-insured liability 
Environmental remediation liabilities 
Other 

Total discontinued operations 
Total other current liabilities 

52 

  $ 

  $ 

4,565 
3,619 
2,321 
2,288 
1,891 
43,735 
58,419 

December 31, 

2022 

2021 

8,354    $ 
5,059     
4,920     
4,909     
4,297     
4,082     
2,208     
1,426     
898     
4,958     
41,111     

458     
46     
38     
542     
41,653    $ 

965 
4,119 
4,164 
4,815 
964 
3,428 
892 
1,637 
1,671 
5,168 
27,823 

312 
60 
94 
466 
28,289 

  $ 

  $ 

 
 
 
 
  
 
 
 
  
  
   
 
   
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
   
 
   
   
   
   
   
 
 
 
 
 
 
   
 
 
   
 
   
   
   
   
   
   
   
   
   
   
 
   
 
   
   
   
   
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Note 11. Other Deferred Items and Liabilities 

Other deferred items and liabilities consisted of the following: 

(in thousands) 
Continuing operations: 

Foreign deferred tax liability 
Multi-employer pension plan withdrawal liability 
Self-insured excess liability 
Self-insured liability 
Accrued compensation 
Accrued restructuring 
Other 

Total continuing operations 
Discontinued operations: 

Environmental remediation liabilities 
Self-insured liability 
Other 

Total discontinued operations 
Total other deferred items and liabilities 

Note 12. Debt and Finance Obligations 

The components of debt and finance obligations consisted of the following: 

(in thousands, except interest rates) 
2021 Credit Facility - Term Loan B, 9.4% interest rate at December 31, 2022 and 5.5% at 
December 31, 2021, due through 2028(1) 
Forest Park Hotel Construction Loan Facility, 8.8% interest rate at December 31, 2022, due 
through 2027(1) 
FlyOver Iceland Credit Facility, 6.9% interest rate at December 31, 2022 and 4.9% at 
December 31, 2021, due through 2027(1) 
FlyOver Iceland Term Loans, 10.1% weighted-average interest rate at December 31, 2022 
and 3.8% at December 31, 2021, due through 2024(1) 
Less unamortized debt issuance costs 
Total debt 
Finance lease obligations, 9.1% weighted-average interest rate at December 31, 2022 and 
December 31, 2021, due through 2067 
Financing arrangements 
Total debt and finance obligations(2)(3) 

Current portion 

Long-term debt and finance obligations 

  $ 

December 31, 

2022 

2021 

27,564    $ 
13,815     
8,211     
5,028     
4,977     
3,245     
3,071     
65,911     

2,177     
1,631     
305     
4,113     
70,024    $ 

27,748 
14,260 
6,847 
5,119 
5,696 
2,571 
2,758 
64,999 

2,168 
1,535 
251 
3,954 
68,953 

  $ 

  $ 

December 31, 

2022 

2021 

  $ 

395,000    $ 

399,000 

11,491     

4,965     

594     
(11,848)    
400,202     

64,729     
5,013     
469,944     
(13,192)    
456,752    $ 

— 

5,566 

689 
(14,804) 
390,451 

63,401 
5,528 
459,380 
(12,800) 
446,580 

(1) 

(2) 

(3) 

Represents the weighted-average interest rate in effect as of the end of the respective periods, including any applicable margin. 
The interest rates do not include amortization of debt issuance costs or commitment fees. 
The weighted-average interest rate on total debt (including unamortized debt issuance costs and commitment fees) was 9.3% for 
2022,  6.4%  for  2021  and  4.6%  for  2020.  The  estimated  fair  value  of  total  debt  and  finance  leases  was  $301.8  million  as  of 
December 31, 2022 and $328.9 million as of December 31, 2021. The fair value of debt was estimated by discounting the future 
cash flows using rates currently available for debt of similar terms and maturity, which is a Level 2 measurement. Refer to Note 
13 – Fair Value Measurements. 
Cash paid for interest on debt was $34.3 million during 2022, $25.9 million during 2021, and $14.0 million during 2020. 

53 

 
 
 
 
 
   
 
 
   
 
   
   
   
   
   
   
   
 
   
 
   
   
   
   
 
 
 
 
 
 
 
   
 
   
   
   
   
   
   
   
   
   
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

2021 Credit Facility  

Effective July 30, 2021, we entered into a $500 million credit facility (the “2021 Credit Facility”). The 2021 Credit Facility provides for 
a $400 million term loan (“Term Loan B”) and a $100 million revolving credit facility (“Revolving Credit Facility”). The proceeds of 
the Term Loan B, net of $14.8 million in related fees, were used to repay the $327 million outstanding balance under our then $450 
million revolving credit facility and to provide for financial flexibility to fund future acquisitions and growth initiatives and for general 
corporate purposes. 

The 2021 Credit Facility provides us with the option to have interest calculated based on the London Interbank Offered Rate (“LIBOR”) 
for one, three, or six-month tenors, plus credit spreads as detailed below under “Term Loan B” and “Revolving Credit Facility”. 

LIBOR Transition Amendment 

On February 6, 2023, we entered into the LIBOR Transition Amendment to the 2021 Credit Facility to replace LIBOR with the Secured 
Overnight  Financing  Rate  (“SOFR”).  In  accordance  with  the  LIBOR  replacement  provisions  outlined  in  the  2021  Credit  Facility, 
additional credit spread adjustments apply to SOFR ranging from 0.11448% (for a one-month duration) up to 0.71513% (for a 12-month 
duration). Refer to Note 24 – Subsequent Events. 

Interest Rate Cap Agreement  

On January 4, 2023, we entered into an interest rate cap agreement with an effective date of January 31, 2023. The interest rate cap 
manages our exposure to interest rate increases on $300 million in borrowings under our 2021 Credit Facility and provides us with the 
right to receive payment if the one-month SOFR exceeds 5.00%. Beginning on February 28, 2023, we will pay a fixed monthly deferred 
premium based on an annual rate of 0.3335% for the interest rate cap, which matures on January 31, 2025. Refer to Note 24 – Subsequent 
Events. 

Term Loan B 

The Term Loan B has a maturity date of July 30, 2028 and is subject to quarterly amortization of principal of $1 million. Interest rates 
are based on LIBOR plus a 5.00% credit spread, with a LIBOR floor of 0.50%. See discussion above under “LIBOR Transition.”  The 
Term Loan B carries no financial covenants. 

Revolving Credit Facility 

The Revolving Credit Facility has a maturity date of July 30, 2026. As of December 31, 2022, capacity remaining under the revolving 
credit facility was $86.7 million, reflecting $100.0 million total facility size, less $13.3 million in outstanding letters of credit. 

In addition to borrowing based on one, three, or six month LIBOR tenors, we also have the option to borrow based on the “Base Rate”, 
which for any day is a fluctuating rate equal to the highest of the Fed Funds Rate plus 0.50%, Bank of America’s publicly announced 
“prime rate”, and LIBOR plus 1.00%. Credit spreads for LIBOR and Base Rate borrowings are based on Viad’s total net leverage ratio 
and range from 2.50% to 3.50% for LIBOR borrowings and from 1.50% to 3.50% for Base Rate borrowings. See discussion above 
under “LIBOR Transition.” Additionally, a 1.00% floor applies to the Bate Rate.   

The Revolving Credit Facility includes an undrawn fee ranging from 0.30% to 0.50% that is based on Viad’s total net leverage ratio. 

The Revolving Credit Facility carries financial covenants. On March 23, 2022, we entered into the First Amendment to the 2021 Credit 
Facility, which modified the financial covenants as follows: 

  Maintain a total net leverage ratio of not greater than 4.75 to 1.00 at December 31, 2022 with a step-down to 4.50 to 1.00 at 

March 31, 2023, and 4.00 to 1.00 at June 30, 2023 and thereafter; and  

  Maintain an interest coverage ratio of not less than 2.50 to 1.00 at December 31, 2022 and thereafter.  

As of December 31, 2022, Viad’s total net leverage ratio was 3.15 to 1.00, the interest coverage ratio was 3.67 to 1.00, and we were in 
compliance with all covenants under the revolving credit facility. 

In addition to U.S. Dollar borrowings, we may borrow funds on the Revolving Credit Facility in Canadian Dollars based on the Canadian 
Dollar Offered Rate, Pound Sterling based on the Sterling Overnight Index Average, and Euros based on the Euro Interbank Offered 
Rate, plus applicable credit spreads. No such borrowings had been made as of December 31, 2022. 

54 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Forest Park Hotel Construction Loan Facility 

Effective May 17, 2022, Pursuit, through a 60% owned subsidiary, entered into a construction loan facility for borrowings up to $17.0 
million Canadian dollars (approximately $13.3 million U.S. dollars) for the development and construction of the Forest Park Hotel in 
Jasper National Park. Construction of the hotel was completed in August 2022. As of December 31, 2022, funds of $1.4 million Canadian 
dollars (approximately $1.1 million U.S. dollars) were available for borrowing under the facility. 

The construction loan facility required interest only payments at Canada Prime plus 2.35% through November 2023, at which time it 
was to be converted to a term loan with a maturity date of May 17, 2027.  

During January 2023, we completed our final borrowing under the construction loan facility and the facility was converted, by way of 
an amendment to the loan agreement, to a term loan with a fixed interest rate of 6.5% effective January 31, 2023.  The term loan matures 
on February 1, 2028 and requires interest only payments through July 31, 2024.  Refer to Note 24 – Subsequent Events. 

FlyOver Iceland Credit Facility 

Effective  February  15,  2019,  FlyOver  Iceland  ehf.,  (“FlyOver  Iceland”)  a  wholly-owned  subsidiary  of  Esja,  entered  into  a  credit 
agreement with a €5.0 million (approximately $5.6 million U.S. dollars) credit facility (the “FlyOver Iceland Credit Facility”) with an 
original maturity date of March 1, 2022. The loan proceeds were used to complete the development of the FlyOver Iceland attraction. 
The loan bears interest at the three month Euro Interbank Offered Rate plus 4.9%. 

We entered into an addendum effective December 1, 2021 wherein the principal payments were deferred for twelve months beginning 
December 1, 2021, with the first payment due December 1, 2022. The addendum extended the maturity date to March 1, 2025, which 
was further extended to September 1, 2027 by way of an option as permitted in the addendum, and provided for a semi-annual waiver 
of certain covenants through June 30, 2022 with the first testing date as of December 31, 2022. Conditions to the addendum included 
securing  additional  capital  of  ISK  75.0  million  (approximately  $0.6  million)  in  January  2022,  which  was  completed,  in  order  to 
strengthen  FlyOver  Iceland’s  liquidity  position.  There  were  no  other  changes  to  the  terms  of  the  FlyOver  Iceland  Credit  Facility.  
Effective November 2, 2022, FlyOver Iceland received a waiver for the 2022 through 2023 financial covenants. 

FlyOver Iceland Term Loans 

During 2020, FlyOver Iceland entered into three term loans totaling ISK 90.0 million (approximately $0.7 million U.S. dollars) (the 
“FlyOver Iceland Term Loans”). The first term loan for ISK 10.0 million was entered into effective October 15, 2020 with a maturity 
date of April 1, 2023 and bears interest on a seven-day term deposit at the Central Bank of Iceland. The second term loan for ISK 30.0 
million was entered into effective October 15, 2020 with a maturity date of October 1, 2024 and bears interest on a seven-day term 
deposit at the Central Bank of Iceland plus 3.07%. The third term loan for ISK 50.0 million was entered into effective December 29, 
2020 with a maturity date of February 1, 2023 and bears interest at one-month Reykjavik InterBank Offered Rate (“REIBOR”) plus 
4.99%.  The  Icelandic  State  Treasury  guarantees  supplemental  loans  provided  by  credit  institutions  to  companies  impacted  by  the 
COVID-19 pandemic. Accordingly, the Icelandic State Treasury guaranteed the repayment of up to 85% of the principal and interest on 
the ISK 10.0 million and ISK 30.0 million term loans and 70% of the principal amount on the ISK 50.0 million term loan. Loan proceeds 
were used to fund FlyOver Iceland operations. 

Financing arrangements 

We have insurance premium financing arrangements in order to finance certain of our insurance premium payments. The financing 
arrangements are payable within the next 12 months and bear a weighted average interest rate of 4.9%. 

Future maturities 

Aggregate annual maturities of debt (excluding finance obligations) as of December 31, 2022 are as follows:  

(in thousands) 
Year ending December 31, 
2023 
2024 
2025 
2026 
2027 
Thereafter 
Total 

55 

Credit Facilities 

  $ 

  $ 

5,201 
5,931 
5,480 
5,480 
14,958 
375,000 
412,050 

 
 
 
 
 
 
   
   
   
   
   
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

The aggregate annual maturities and the related amounts representing interest on finance lease obligations are included in Note 20 – 
Leases and Other. 

Note 13. Fair Value Measurements  

The fair value of an asset or liability is defined as the price that would be received by selling an asset or paying to transfer a liability in 
an orderly transaction between market participants at the measurement date. The fair value guidance requires an entity to maximize the 
use of quoted prices and other observable inputs and minimize the use of unobservable inputs when measuring fair value, and also 
establishes a fair value hierarchy, which prioritizes the inputs to valuation techniques used to measure fair value as follows: 

Level 1 - Quoted prices in active markets for identical assets or liabilities. 

Level 2 - Observable inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either 
directly or indirectly. 

Level 3 - Unobservable inputs to the valuation methodology that are significant to the measurement of fair value. 

Money market mutual funds and certain other mutual fund investments are measured at fair value on a recurring basis using Level 1 
inputs. The fair value information related to these assets is summarized in the following tables: 

(in thousands) 
Assets: 

Other mutual funds(1) 

Total assets at fair value on a recurring basis 

(in thousands) 
Assets: 

Money market funds 
Other mutual funds(1) 

Total assets at fair value on a recurring basis 

Fair Value Measurements at Reporting Date Using 
Significant 
Other 
Observable 
Inputs 
(Level 2) 

Quoted Prices in 
Active 
Markets 
(Level 1) 

Significant 
Unobservable 
Inputs 
(Level 3) 

December 31, 
2022 

  $ 
  $ 

3,490    $ 
3,490    $ 

3,490     $ 
3,490     $ 

—    $ 
—    $ 

— 
— 

Fair Value Measurements at Reporting Date Using 
Significant 
Other 
Observable 
Inputs 
(Level 2) 

Quoted Prices 
in Active 
Markets 
(Level 1) 

Significant 
Unobservable 
Inputs 
(Level 3) 

December 31, 
2021 

  $ 

  $ 

11,003    $ 
4,057     
15,060    $ 

11,003    $ 
4,057     
15,060    $ 

—    $ 
—     
—    $ 

— 
— 
— 

(1)  We include other mutual funds in “Other investments and assets” in the Consolidated Balance Sheets. 

The carrying values of cash and cash equivalents, accounts receivable, and accounts payable approximate fair value due to the short-
term nature of these instruments. Refer to Note 12 – Debt and Finance Obligations for the estimated fair value of debt obligations. 

56 

 
 
 
 
 
 
  
  
  
 
 
 
   
 
 
 
 
 
 
 
  
   
   
 
 
 
 
   
 
   
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Note 14. Income (Loss) Per Share  

The components of basic and diluted income (loss) per share are as follows: 

(in thousands, except per share data) 
Net income (loss) attributable to Viad 
Less: Allocation to participating securities 
Convertible preferred stock dividends paid in cash 
Convertible preferred stock dividends paid in kind 
Adjustment to the redemption value of redeemable noncontrolling interest 
Net income (loss) allocated to Viad common stockholders (basic) 
Add: Allocation to participating securities 
Net income (loss) allocated to Viad common stockholders (diluted) 

  $ 

  $ 

  $ 

Basic weighted-average outstanding common shares 

Additional dilutive shares related to share-based compensation 

Diluted weighted-average outstanding shares 
Income (loss) per share: 
Basic income (loss) attributable to Viad common stockholders 
Diluted income (loss) attributable to Viad common stockholders(1) 

(1)  Diluted loss per share amount cannot exceed basic loss per share. 

2022 

Year Ended December 31, 
2021 

23,220   $ 
(3,600 ) 
(7,801 ) 
—  
(763 ) 
11,056   $ 
30  
11,086   $ 

20,589  
223  
20,812  

(92,655)   $ 
—     
(3,900)    
(3,821)    
(1,797)    
(102,173)   $ 
—     
(102,173)   $ 

2020 
(374,094) 
— 
— 
(3,006) 
(926) 
(378,026) 
— 
(378,026) 

20,411     
—     
20,411     

20,279 
— 
20,279 

  $ 
  $ 

0.54   $ 
0.53   $ 

(5.01)   $ 
(5.01)   $ 

(18.64) 
(18.64) 

We excluded the following weighted-average potential common shares from the calculations of diluted net income (loss) per common 
share during the applicable periods because their inclusion would have been anti-dilutive: 

(in thousands) 
Convertible preferred stock 
Unvested restricted share-based awards 
Unvested performance share-based awards 
Stock options 

Note 15. Common and Preferred Stock  

Preferred Stock  

2022 

Year Ended December 31, 
2021 

2020 

— 
23 
8 
255 

6,674     
176     
32     
194     

6,406 
115 
— 
24 

We authorized two million shares of Junior Participating Preferred Stock, none of which was outstanding on December 31, 2022 and 
five million shares of Preferred Stock of which 141,827 shares are outstanding. 

Convertible Series A Preferred Stock 

On  August  5,  2020,  we  entered  into  an  investment  agreement  with  funds  managed  by  private  equity  firm  Crestview  Partners  (the 
“Investment Agreement”), relating to the issuance of 135,000 shares of newly issued Convertible Series A Preferred Stock, par value 
$0.01 per share (the “Convertible Preferred Stock”), for an aggregate purchase price of $135 million or $1,000 per share. The $135 
million issuance was offset in part by $9.2 million of expenses related to the capital raise. We have classified the Convertible Preferred 
Stock as mezzanine equity in the Consolidated Balance Sheet due to the existence of certain change in control provisions that are not 
solely within our control. 

57 

 
 
 
 
 
 
 
 
   
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
  
   
 
   
 
   
 
 
 
  
 
 
 
 
 
 
   
  
 
   
 
   
 
   
 
   
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

The Convertible Series A Preferred Stock carries a 5.5% cumulative quarterly dividend, which is payable in cash or in-kind at Viad’s 
option and is convertible at the option of the holders into shares of our common stock at a conversion price of $21.25 per share. Dividends 
paid-in-kind increase the redemption value of the preferred stock. The redemption value of the preferred stock was $141.8 million as of 
December 31, 2022 and 2021. Upon the occurrence of a change in control event, the holders have a right to require Viad to repurchase 
such preferred stock. During the year ended December 31, 2022, $7.8 million of dividends were declared, all of which were paid in 
cash. We intend to pay preferred stock dividends in cash for the foreseeable future. 

Holders of the Convertible Series A Preferred Stock are entitled to vote with holders of Viad’s common stock on an as-converted basis.  

Common Stock Repurchases 

Our Board of Directors previously authorized us to repurchase shares of our common stock from time to time at prevailing market prices. 
Effective February 7, 2019, our Board of Directors authorized the repurchase of an additional 500,000 shares. In March 2020, our Board 
of Directors suspended our share repurchase program. Prior to the suspension, we had repurchased 53,784 shares on the open market 
for  $2.8  million  in  2020.  As  of  December 31,  2022,  546,283  shares  remain  available  for  repurchase  under  all  prior  authorizations. 
Additionally, we repurchase shares related to tax withholding requirements on vested restricted stock awards. Refer to Note 3 – Share-
Based Compensation. 

Note 16. Accumulated Other Comprehensive Income (Loss)  

Changes in AOCI by component are as follows: 

(in thousands) 
Balance at December 31, 2020 

Other comprehensive income (loss) before reclassifications 
Amounts reclassified from AOCI, net of tax 

Net other comprehensive income (loss) 
Balance at December 31, 2021 

Other comprehensive income (loss) before reclassifications 
Amounts reclassified from AOCI, net of tax 

Net other comprehensive income (loss) 
Balance at December 31, 2022 

Cumulative 
Foreign Currency 
Translation 
Adjustments 

Unrecognized Net 
Actuarial Loss and 
Prior Service 
Credit, Net 

Accumulated 
Other 
Comprehensive 
Income (Loss) 

  $ 

  $ 

  $ 

(16,686)   $ 
524     
—     
524     
(16,162)   $ 
(26,821)    
—     
(26,821)    
(42,983)   $ 

(13,955)   $ 
30     
2,658     
2,688     
(11,267)   $ 
117     
6,948     
7,065     
(4,202)   $ 

(30,641) 
554 
2,658 
3,212 
(27,429) 
(26,704) 
6,948 
(19,756) 
(47,185) 

Amounts reclassified from AOCI that relate to our defined benefit pension and postretirement plans include the amortization of prior 
service costs and actuarial net losses recognized during each period presented. We recorded these costs as components of net periodic 
cost for each period presented. Refer to Note 18 – Pension and Postretirement Benefits for additional information. 

Note 17. Income Taxes  

We record current income tax expense for the amounts that we expect to report and pay on our income tax returns and deferred income 
tax expense for the change in the deferred tax assets and liabilities. On December 22, 2017, the United States enacted the Tax Cuts and 
Jobs  Act  (the  “Tax  Act”)  that  significantly  changed  United  States  tax  law.  One  part  of  this  Tax  Act  required  us  to  pay  a  deemed 
repatriation tax of $5.2 million on our cumulative foreign earnings and profit. After application of tax payments and credits, $1.0 million 
of the liability remains outstanding as of December 31, 2022 and 2021 and is due in 2024.  

Income from continuing operations before income taxes consisted of the following:  

(in thousands) 
Foreign 
United States 
Income (loss) from continuing operations before income taxes 

2022 

Year Ended December 31, 
2021 

40,178     $ 
(5,558 )    
34,620     $ 

(17,750)   $ 
(77,331)    
(95,081)   $ 

  $ 

  $ 

2020 

(95,919) 
(264,940) 
(360,859) 

58 

 
 
   
   
 
   
   
   
   
   
   
 
 
 
 
   
   
 
   
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Significant components of the income tax provision from continuing operations are as follows: 

(in thousands) 
Current: 

United States: 
Federal 
State 
Foreign 
Total current 
Deferred: 

United States: 
Federal 
State 
Foreign 
Total deferred 
Income tax (benefit) expense 

2022 

Year Ended December 31, 
2021 

2020 

  $ 

  $ 

78     $ 
302      
7,773      
8,153      

45      
—      
1,775      
1,820      
9,973     $ 

49    $ 
(581)    
(7,268)    
(7,800)    

—     
—     
6,012     
6,012     
(1,788)   $ 

(128) 
674 
(1,397) 
(851) 

17,171 
2,896 
(4,970) 
15,097 
14,246 

We are subject to income tax in the jurisdictions in which we operate. A reconciliation of the statutory federal income tax rate to the 
effective tax rate is as follows: 

(in thousands) 
Computed income tax expense (benefit) at statutory 
federal income tax rate 
State income tax expense (benefit), net of federal 
benefit 
Remeasurement of deferred taxes due to change in tax 
rates 
Foreign tax rate differential 
U.S. tax expense on current year foreign earnings, net 
of foreign tax credits 
Goodwill impairment 
Change in valuation allowance 
Restructuring 
Other adjustments, net 

Income tax (benefit) expense 

2022 

Year Ended December 31, 
2021 

2020 

  $ 7,270     

21.0%   $ (19,967)    

21.0%   $ (75,780)    

21.0% 

1,264     

3.6%    

(7,959)    

8.4%    

(4,138)    

1.1% 

(499)    
733     

(1.4)%    
2.1%    

—     
(672)    

0.0%    
0.7%    

—     
(401)    

0.0% 
0.1% 

401     
—     
(702)    
—     
1,506     
  $ 9,973     

—     
1.2%    
0.0%    
—     
(2.0)%     21,859     
4,676     
0.0%    
275     
4.3%    
28.8%   $ (1,788)    

—     
0.0%    
0.0%     16,471     
(23.0)%     77,369     
(3,002)    
(4.9)%    
3,727     
(0.3)%    
1.9%   $ 14,246     

0.0% 
(4.6)% 
(21.3)% 
0.8% 
(1.0)% 
(3.9)% 

59 

 
 
 
 
   
   
 
 
   
  
 
   
  
   
   
   
 
   
  
 
   
  
   
   
   
   
 
 
 
 
 
   
   
 
   
   
   
   
   
   
   
   
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

The components of deferred income tax assets and liabilities included in the Consolidated Balance Sheets are as follows: 

(in thousands) 
Deferred tax assets: 

Tax credit carryforwards 
Pension, compensation, and other employee benefits 
Accrued liabilities and reserves 
Net operating loss carryforwards 
Leases 
Goodwill and other intangible assets 
Deferral of United States interest deductions 
Other deferred income tax assets 
Total deferred tax assets 

Valuation allowance 
Foreign deferred tax assets included above 
United States net deferred tax assets 

Deferred tax liabilities: 

Property and equipment 
Goodwill and other intangible assets 
Leases 
Other deferred income tax liabilities 
Total deferred tax liabilities 

Foreign deferred tax liabilities included above 
United States net deferred tax liabilities included above 
United States net deferred tax liabilities 

December 31, 

2022 

2021 

  $ 

  $ 

7,461    $ 
16,287     
4,000     
52,422     
2,897     
5,100     
13,048     
9,601     
110,816     
(101,639)    
(2,166)    
7,011     

(21,090)    
(10,857)    
(295)    
(4,023)    
(36,265)    
(29,170)    
(7,095)    
(84)   $ 

6,491 
14,755 
3,979 
53,546 
2,557 
17,781 
6,770 
11,194 
117,073 
(103,510) 
(5,037) 
8,526 

(24,100) 
(11,651) 
(339) 
(4,254) 
(40,344) 
(31,778) 
(8,566) 
(40) 

In  2022,  due  to  the  improved  operations  in  GES  Middle  East  and  Europe,  we  are  reporting  a  global  intangible  low-taxed  income 
(“GILTI”)  inclusion  in  the  United  States  for  the  first  time  since  2020  resulting  in  a  $0.4  million  increase  in  tax.  Due  to  improved 
worldwide earnings in 2022, our $0.7 million reduction of the valuation allowance was the result of realizing net operating losses and 
other deferred tax assets in excess of the amount of net operating losses and other deferred tax assets added. 

Our state income tax benefit in 2021 includes $4.0 million related to the true up of our state net operating losses on an entity-by-entity 
approach. In 2020 and at the beginning of 2021, we filed certain tax elections to restructure how our foreign UK operations are taxed in 
the United States to maximize future tax benefits and minimize future compliance complexity. These elections resulted in a $3.0 million 
benefit in 2020 and a $4.7 million expense in 2021. Both of these amounts were offset by a change in the valuation allowance. 

We use significant judgment in forming conclusions regarding the recoverability of our deferred tax assets and evaluate all available 
positive  and  negative  evidence  to  determine  if  it  is  more-likely-than-not  that  the  deferred  tax  assets  will  be  realized.  To  the  extent 
recovery does not appear likely, a valuation allowance must be recorded. In determining the recoverability of our deferred assets, we 
considered our cumulative loss incurred over the four-year period ended December 31, 2022 in each tax jurisdiction. Given the weight 
of objectively verifiable historical losses from our operations, we recorded a valuation allowance on all deferred tax assets in the United 
States, United Kingdom, Germany, Switzerland, and our FlyOver operations in Iceland and Toronto. We had gross deferred tax assets 
of $110.8 million as of December 31, 2022 and $117.1 million as of December 31, 2021.  

The valuation allowance was $101.6 million as of December 31, 2022 and $103.5 million at December 31, 2021. The decrease was 
primarily due to utilization of net operating losses and deferred tax assets to offset current year income including the book gain on the 
disposition  of  the  ON  Service  assets,  which  were  offset  by  an  increase  to  deferred  assets  for  additional  foreign  tax  credits  and  net 
operating losses in certain foreign jurisdictions.   

As of December 31, 2022, we had foreign tax credit carryforwards of $6.8 million, including $3.8 million against United States income 
tax, of which $1.9 million will begin to expire in 2023 with the remaining $1.9 million beginning to expire in 2027. Foreign tax credits 
creditable against United Kingdom taxes was $3.0 million, which can be carried forward indefinitely. As of December 31, 2022, we had 
$0.7 million of United States research and development credit carryforwards will begin to expire in 2038. We recorded a valuation 
allowance on all tax credit carryforwards. 

We had gross federal, state, and foreign net operating loss carryforwards of $373.3 million as of December 31, 2022 and $366.8 million 
as  of  December  31,  2021.  The  net  operating  loss  carryforwards  for  2022  that  relate  to  the  United  States  federal,  United  Kingdom, 

60 

 
 
 
 
 
   
 
 
   
 
   
   
   
   
   
   
   
   
   
   
   
 
   
 
   
   
   
   
   
   
   
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Germany, and Poland may be carried forward indefinitely. Certain state net operating loss carryforwards of $164.6 million expire from 
2023 through 2041, although many states now have unlimited carryforwards. We recorded a valuation allowance on all net operating 
losses, except losses generated in Canada (excluding FlyOver Canada Toronto), the Netherlands, and Sky Lagoon in Iceland. During 
2022, we carried back $9.7 million of the $13.8 million 2021 Canadian net operating losses to receive a $3.5 million refund of prior 
year taxes and realized a $0.3 million tax benefit. The remaining $4.1 million of Canadian net operating losses may be carried forward 
to offset taxable income in the next 20 years, of which we recorded a valuation allowance of $1.6 million for FlyOver Canada Toronto. 
The gross net operating losses of Iceland of $15.9 million will expire between five and ten years. Net operating losses related to our 
prior operations in Switzerland and Hong Kong was $6.9 million. It is more likely than not these net operating losses will not be realized 
as we have closed our operations in these jurisdictions. Therefore, a full valuation allowance is recorded. However, realization of these 
net operating losses is possible until the legal liquidation is complete.   

We have not recorded deferred taxes for withholding taxes on current unremitted earnings of our subsidiaries in the United Kingdom, 
the Netherlands, and certain subsidiaries in Canada as there are no withholding taxes applied on the distributions of those current earnings 
in operations outside of the United States.  

We exercise judgment in determining the income tax provision for positions taken on prior returns when the ultimate tax determination 
is uncertain. We classify liabilities associated with uncertain tax positions as “Other deferred items and liabilities” in the Consolidated 
Balance Sheets unless expected to be paid or released within one year. We had liabilities associated with uncertain tax positions of $0.9 
million as of December 31, 2022 and $0.5 million as of December 31, 2021. As of December 31, 2022, these amounts do not include 
any accrual of interest nor penalties as none would be owed on these amounts. We elected that all uncertain tax positions, including 
interest and penalties, are classified as a component of income tax expense. 

A reconciliation of the liabilities associated with uncertain tax positions (excluding interest and penalties) is as follows: 

(in thousands) 
Balance at December 31, 2019 
Additions for tax positions taken in prior years 
Balance at December 31, 2020 
Additions for tax positions taken in prior years 
Balance at December 31, 2021 
Reductions for lapse of applicable statutes 
Additions for tax positions taken in prior years 
Balance at December 31, 2022 

  $ 

  $ 

225 
25 
250 
285 
535 
(23) 
378 
890 

Our 2019 through 2021 United States federal tax years and various state tax years from 2018 through 2021 remain subject to income 
tax  examinations  by  tax  authorities.  The  tax  years  2018  through  2021  remain  subject  to  examination  by  various  foreign  taxing 
jurisdictions. 

We received net cash refunds from income taxes of $0.8 million during 2022, $7.1 million during 2021, and $14.9 million during 2020. 
Most of the $3.8 million gross cash refunds in 2022 were from the result of the carryback of net operating losses in Canada and in certain 
United States’ states. These cash refunds were generally offset by $2.4 million of cash payments made in other operations in Canada, 
$0.3 million of minimum state income taxes and $0.3 million net payments of other foreign income and withholding taxes.  

61 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Note 18. Pension and Postretirement Benefits  

Domestic Plans 

We have frozen defined benefit pension plans held in trust for certain employees which we funded. We also maintain certain unfunded 
defined benefit pension plans, which provide supplemental benefits to select management employees. These plans use traditional defined 
benefit formulas based on years of service and final average compensation. Funding policies provide that payments to defined benefit 
pension trusts shall be at least equal to the minimum funding required by applicable regulations. 

We also have certain defined benefit postretirement plans that provide medical and life insurance for certain eligible employees, retirees, 
and dependents. The related postretirement benefit liabilities are recognized over the period that services are provided by employees. In 
addition,  we  retained  the  obligations  for  these  benefits  for  retirees  of  certain  sold  businesses.  While  the  plans  have  no  funding 
requirements, we may fund the plans. 

The components of net periodic benefit cost and other amounts of our pension plans recognized in other comprehensive income (loss) 
consist of the following: 

(in thousands) 
Net periodic benefit cost: 

Service cost 
Interest cost 
Expected return on plan assets 
Recognized net actuarial loss 

Net periodic benefit cost 
Other changes in plan assets and benefit obligations recognized in other 
   comprehensive income (loss): 

Net actuarial (gain) loss 
Prior service credit 

Reversal of amortization item: 

Net actuarial loss 

Total recognized in other comprehensive income 
Total recognized in net periodic benefit cost and other  
   comprehensive income (loss) 

  $ 

2022 

December 31, 
2021 

2020 

—     $ 
478      
93      
444      
1,015      

(3,409 )    
(518 )    

(444 )    
(4,371 )    

—    $ 
419     
(47)    
623     
995     

(883)    
—     

(623)    
(1,506)    

— 
653 
(145) 
526 
1,034 

1,587 
— 

(526) 
1,061 

  $ 

(3,356 )   $ 

(511)   $ 

2,095 

62 

 
 
 
 
   
   
 
 
   
  
   
   
   
   
 
   
  
   
   
 
   
  
   
   
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

The components of net periodic benefit cost and other amounts of our postretirement benefit plans recognized in other comprehensive 
income (loss) consist of the following: 

(in thousands) 
Net periodic benefit cost: 

Service cost 
Interest cost 
Amortization of prior service cost (credit) 
Recognized net actuarial (gain) loss 

Net periodic benefit cost 
Settlement income 
Total expenses, net 
Other changes in plan assets and benefit obligations recognized in other  
   comprehensive income (loss): 

Net actuarial (gain) loss 
Prior service credit 

Reversal of amortization items: 
Net actuarial gain (loss) 
Prior service (cost) credit 
Settlement income 

Total recognized in other comprehensive income 
Total recognized in net periodic benefit cost and other  
   comprehensive (loss) income 

The following table indicates the funded status of the plans as of December 31: 

  $ 

2022 

December 31, 
2021 

2020 

34     $ 
179      
89      
(152 )    
150      
—      
150      

(2,540 )    
509      

152      
(89 )    
—      
(1,968 )    

70    $ 
181     
(6)    
115     
360     
(65)    
295     

(642)    
—     

(115)    
6     
65     
(686)    

51 
296 
(146) 
18 
219 
— 
219 

688 
— 

(18) 
146 
— 
816 

  $ 

(1,818 )   $ 

(391)   $ 

1,035 

(in thousands) 
Change in benefit obligation: 

Benefit obligation at beginning of year 
Service cost 
Interest cost 
Plan amendments 
Actuarial adjustments 
Benefits paid 

Benefit obligation at end of year 
Change in plan assets: 

Fair value of plan assets at beginning of year 
Actual return on plan assets 
Company contributions 
Benefits paid 

Fair value of plan assets at end of year 
Funded status at end of year 

Funded Plans 

Unfunded Plans 

Postretirement 
Benefit Plans 

2022 

2021 

2022 

2021 

2022 

2021 

  $  15,191    $  16,331     $  9,170    $  9,776    $  10,134    $ 
34     
179     
509     
(2,540)    
(593)    
7,723     

—      
266      
—      
(385 )    
(1,021 )    
    11,454      15,191      

—     
157     
—     
(2,815)    
(546)    
5,966     

—     
153     
—     
(109)    
(650)    
9,170     

—     
321     
(518)    
(2,621)    
(919)    

    11,647      11,878      
436      
(2,120)    
354      
502     
(919)    
(1,021 )    
9,110      11,647      

—     
—     
593     
(593)    
—     
  $  (2,344)   $  (3,544 )   $  (5,966)   $  (9,170)   $  (7,723)   $ 

—     
—     
650     
(650)    
—     

—     
—     
546     
(546)    
—     

12,219 
70 
180 
— 
(641) 
(1,694) 
10,134 

— 
— 
1,694 
(1,694) 
— 
(10,134) 

The net amounts recognized in the Consolidated Balance Sheets under the captions “Pension and postretirement benefits” and “Other 
Current Liabilities” as of December 31 are as follows: 

(in thousands) 
Non-current assets 
Other current liabilities 
Non-current liabilities 
Net amount recognized 

Funded Plans 

Unfunded Plans 

Postretirement 
Benefit Plans 

2022 

2021 

2022 

2021 

2022 

2021 

  $ 

(205)   $ 
—     
2,549     

—    $ 
687     
7,036     
  $  2,344    $  3,544     $  5,966    $  9,170    $  7,723    $ 

—     $ 
—      
3,544      

—    $ 
701     
8,469     

—    $ 
570     
5,396     

— 
755 
9,379 
10,134 

63 

 
 
 
 
   
   
 
 
   
  
   
   
   
   
   
   
 
   
  
   
   
 
   
  
   
   
   
   
 
 
 
   
 
   
 
   
 
   
 
 
 
   
   
 
 
   
   
   
   
   
 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
   
   
   
   
   
 
 
 
   
 
   
 
   
 
   
 
 
 
   
   
 
 
   
   
   
   
   
 
   
   
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Amounts recognized in AOCI as of December 31 are as follows:  

(in thousands) 
Net actuarial loss (gain) 
Prior service (credit) cost 

Subtotal 
Less tax effect 

Total 

Funded Plans 

2022 

2021 

Unfunded Plans 
2021 
2022 

Postretirement 
Benefit Plans 

2022 

2021 

Total 
2022 

Total 
2021 

(518)    

  $  6,926    $  8,025    $ 
—     
    6,408      8,025     
—     
  $  6,408    $  8,025    $ 

—     

261     $  3,129     $ (1,088)   $  1,299    $  6,099     $ 12,453 
613     
—      
195 
—      
(475)     1,494      6,194       12,648 
261       3,129      
— 
—      
—      
(475)   $  1,494    $  6,194     $ 12,648 
261     $  3,129     $ 

195     

—     

—     

95      

—      

The fair value of the domestic plans’ assets by asset class are as follows:  

(in thousands) 
Domestic pension plans: 

Fixed income securities 
Equity securities 
Cash 
Other 

Total 

(in thousands) 
Domestic pension plans: 

Fixed income securities 
Equity securities 
Cash 
Other 

Total 

  $ 

  $ 

  $ 

  $ 

Fair Value Measurements at December 31, 2022 
Significant 
Other 
Observable 
Inputs 
(Level 2) 

Quoted Prices 
in Active 
Markets 
(Level 1) 

Significant 
Unobservable 
Inputs 
(Level 3) 

Total 

5,452  $ 
3,473 
185 
— 
9,110  $ 

5,452  $ 
3,473 
185 
— 
9,110  $ 

—  $ 
— 
— 
— 
—  $ 

— 
— 
— 
— 
— 

Fair Value Measurements at December 31, 2021 
Significant 
Other 
Observable 
Inputs 
(Level 2) 

Quoted Prices 
in Active 
Markets 
(Level 1) 

Significant 
Unobservable 
Inputs 
(Level 3) 

Total 

5,935  $ 
5,297 
230 
185 
11,647  $ 

5,935  $ 
5,297 
230 
— 
11,462  $ 

—  $ 
— 
— 
185 
185  $ 

— 
— 
— 
— 
— 

We employ a total return investment approach whereby a mix of equities and fixed income securities is used to maximize the long-term 
return of plan assets for a prudent level of risk. Risk tolerance is established through careful consideration of plan liabilities, plan funded 
status, and corporate financial condition. The investment portfolio contains a diversified blend of equity and fixed income securities. 
Furthermore, equity securities are diversified across United States and non-United States stocks, as well as growth and value. Investment 
risk is measured and monitored on an ongoing basis through quarterly investment portfolio reviews and annual liability measurements. 

We utilize a building-block approach in determining the long-term expected rate of return on plan assets. Historical markets are studied 
and long-term historical relationships between equity securities and fixed income securities are preserved consistent with the widely 
accepted capital market principle that assets with higher volatility generate a greater return over the long run. Current market factors 
such as inflation and interest rates are evaluated before long-term capital market assumptions are determined. The long-term portfolio 
return also considers diversification and rebalancing. Peer data and historical returns are reviewed relative to our assumed rates for 
reasonableness and appropriateness. 

64 

 
 
 
 
   
 
   
 
   
 
   
     
     
 
 
 
   
  
   
   
 
 
   
   
  
  
   
   
   
 
   
   
 
 
 
   
 
 
 
 
   
   
   
 
 
   
   
   
 
 
   
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
   
   
   
 
 
   
   
   
 
 
   
 
 
 
   
 
 
 
   
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

The following pension and postretirement benefit payments, which reflect expected future service, as appropriate, are expected to be 
paid: 

(in thousands) 
2023 
2024 
2025 
2026 
2027 
2028-2032 

Foreign Pension Plans 

Funded 
Plans 

Unfunded 
Plans 

Postretirement 
Benefit 
Plans 

$ 
  $ 
  $ 
  $ 
  $ 
  $ 

992   $ 
968     $ 
1,022     $ 
1,009     $ 
938     $ 
4,352     $ 

585    $ 
 $ 
571 
 $ 
554 
 $ 
538 
 $ 
519 
 $ 
2,287 

705 
719 
710 
696 
672 
2,857 

Certain of our foreign operations also maintain defined benefit pension plans held in trust for certain employees which are funded by 
the companies, and unfunded defined benefit pension plans providing supplemental benefits to select management employees. These 
plans use traditional defined benefit formulas based on years of service and final average compensation. Funding policies provide that 
payments  to  defined  benefit  pension  trusts  shall  be  at  least  equal  to  the  minimum  funding  required  by  applicable  regulations.  The 
components of net periodic benefit cost and other amounts recognized in other comprehensive income (loss) included the following: 

(in thousands) 
Net periodic benefit cost: 

Service cost 
Interest cost 
Expected return on plan assets 
Recognized net actuarial loss 
Settlement 

Net periodic benefit cost 
Other changes in plan assets and benefit obligations recognized in other  
   comprehensive income (loss): 
Net actuarial (income) loss 
Reversal of amortization of net actuarial loss 
Total recognized in other comprehensive income 
Total recognized in net periodic benefit cost and other  
   comprehensive income (loss) 

2022 

December 31, 
2021 

2020 

  $ 

280     $ 
361      
(393 )    
105      
593      
946      

(724 )    
(105 )    
(829 )    

457    $ 
339     
(508)    
171     
—     
459     

(375)    
(171)    
(546)    

  $ 

117     $ 

(87)   $ 

444 
365 
(530) 
162 
— 
441 

368 
(162) 
206 

647 

65 

 
 
 
 
 
 
 
 
   
   
 
   
   
  
   
   
   
   
   
 
   
  
   
   
   
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

The following table represents the funded status of the plans as of December 31:  

(in thousands) 
Change in benefit obligation: 

Benefit obligation at beginning of year 
Service cost 
Interest cost 
Actuarial adjustments 
Benefits paid 
Settlements 
Translation adjustment 

Benefit obligation at end of year 
Change in plan assets: 

Fair value of plan assets at beginning of year 
Actual return on plan assets 
Company contributions 
Benefits paid 
Settlements 
Translation adjustment 

Fair value of plan assets at end of year 
Funded status at end of year 

Funded Plans 

Unfunded Plans 

2022 

2021 

2022 

2021 

  $ 

  $ 

10,790    $ 
280     
283     
(1,682)    
(392)    
(2,616)    
(578)    
6,085     

11,171     
(1,597)    
222     
(392)    
(2,616)    
(588)    
6,200     
115    $ 

10,916    $ 
457     
270     
(475)    
(462)    
—     
84     
10,790     

10,798     
623     
133     
(462)    
—     
79     
11,171     
381    $ 

2,470    $ 
—     
78     
(268)    
(176)    
—     
(147)    
1,957     

—     
—     
176     
(176)    
—     
—     
—     
(1,957)   $ 

2,449 
— 
69 
208 
(185) 
— 
(71) 
2,470 

— 
— 
185 
(185) 
— 
— 
— 
(2,470) 

The net amounts recognized in the Consolidated Balance Sheets under the captions “Pension and postretirement benefits” and “Other 
Current Liabilities” as of December 31 were as follows:  

(in thousands) 
Non-current assets 
Other current liabilities 
Non-current liabilities 
Net amount recognized 

Funded Plans 

2022 

2021 

Unfunded Plans 

2022 

2021 

  $ 

  $ 

(115)   $ 
—     
—     
(115)   $ 

(384)   $ 
—     
—     
(384)   $ 

—    $ 
169     
1,788     
1,957    $ 

— 
181 
2,300 
2,481 

Net actuarial losses for the foreign funded plans recognized in AOCI were $1.5 million ($1.2 million after-tax) as of December 31, 2022 
and $2.0 million ($1.4 million after-tax) as of December 31, 2021. Net actuarial losses for the foreign unfunded plans recognized in 
AOCI were $0.6 million ($0.5 million after-tax) as of December 31, 2022 and $1.0 million ($0.8 million after-tax) as of December 31, 
2021. 

The fair value information related to the foreign pension plans’ assets is summarized in the following tables:  

(in thousands) 
Assets: 

Fixed income securities 
Equity securities 
Cash 

Total 

    Fair Value Measurements at Reporting Date Using 

Quoted Prices 
in Active 
Markets 
(Level 1) 

Significant 
Other 
Observable 
Inputs 
(Level 2) 

Significant 
Unobserved 
Inputs 
(Level 3) 

December 31, 
2022 

  $ 

  $ 

3,965  $ 
2,036 
199 
6,200  $ 

3,965    $ 
2,036     
199     
6,200    $ 

—    $ 
—     
—     
—    $ 

— 
— 
— 
— 

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

— 
— 
— 
— 

172 
171 
171 
170 
169 
828 

(in thousands) 
Assets: 

Fixed income securities 
Equity securities 
Other 

Total 

    Fair Value Measurements at Reporting Date Using 

Quoted Prices 
in Active 
Markets 
(Level 1) 

Significant 
Other 
Observable 
Inputs 
(Level 2) 

Significant 
Unobserved 
Inputs 
(Level 3) 

December 31, 
2021 

  $ 

  $ 

6,534  $ 
4,439 
198 
11,171  $ 

6,534    $ 
4,439     
198     
11,171    $ 

—    $ 
—     
—     
—    $ 

The following payments, which reflect expected future service, as appropriate, are expected to be paid:  

(in thousands) 
2023 
2024 
2025 
2026 
2027 
2028-2032 

Funded 
Plans 

Unfunded 
Plans 

$ 
  $ 
  $ 
  $ 
  $ 
  $ 

368  $ 
380    $ 
378    $ 
375    $ 
374    $ 
1,968    $ 

Information for Pension Plans with an Accumulated Benefit Obligation in Excess of Plan Assets 

The accumulated benefit obligations in excess of plan assets as of December 31 were as follows: 

(in thousands) 
Projected benefit obligation 
Accumulated benefit obligation 
Fair value of plan assets 

(in thousands) 
Projected benefit obligation 
Accumulated benefit obligation 
Fair value of plan assets 

Contributions  

Domestic Plans 

Funded Plans 

Unfunded Plans 

2022 

2021 

2022 

2021 

11,454  $ 
11,454    $ 
9,110    $ 

15,191    $ 
15,191  $ 
11,647  $ 

5,966    $ 
5,966    $ 
—    $ 

9,170 
9,170 
— 

Foreign Plans 

Funded Plans 

Unfunded Plans 

2022 

2021 

2022 

2021 

6,085  $ 
5,727    $ 
6,200    $ 

10,790    $ 
10,150  $ 
11,171  $ 

1,957    $ 
1,957    $ 
—    $ 

2,470 
2,470 
— 

$ 
  $ 
  $ 

$ 
  $ 
  $ 

In aggregate for both the domestic and foreign plans, we anticipate contributing $0.6 million to the funded pension plans, $0.8 million 
to the unfunded pension plans, and $0.7 million to the postretirement benefit plans in 2023. 

Weighted-Average Assumptions 

Weighted-average assumptions used to determine benefit obligations as of December 31 were as follows: 

Discount rate 
Rate of compensation increase 

5.13%   
N/A  

2.76%   
N/A  

5.13%    
N/A     

2.74%   
3.00% 

5.17%   
N/A  

2.85%    
N/A     

4.68%   
2.16%   

2.80%
2.35%

Domestic Plans 

Funded Plans 

2022 

2021 

Unfunded Plans 
2021 
2022 

Postretirement 
Benefit Plans 

Foreign Plans 

2022 

2021 

2022 

2021 

67 

 
 
 
 
 
   
   
   
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
   
 
 
   
   
   
 
 
 
   
 
 
 
 
   
   
   
 
 
 
   
   
   
   
   
   
   
 
   
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Weighted-average assumptions used to determine net periodic benefit costs as of December 31 were as follows: 

Discount rate 
Expected return on plan assets 
Rate of compensation increase 

Multi-employer Plans 

Domestic Plans 

Funded Plans 

2022 

2021 

Unfunded Plans 
2021 
2022 

Postretirement 
Benefit Plans 

Foreign Plans 

2022 

2021 

2022 

2021 

2.73%   
3.75%   
N/A  

2.32%   
4.75% 
N/A  

2.73%    
N/A   
N/A     

2.35%   
N/A  
3.00% 

2.85%   
N/A  
N/A  

2.47%    
N/A     
N/A     

4.71%   
4.47%   
2.16%   

2.34%
3.76%
2.35%

We  contribute  to  various  defined  benefit  pension  plans  under  the  terms  of  collective  bargaining  agreements  that  cover  our  union-
represented employees. The financial risks of participating in these multi-employer pension plans generally include the fact that the 
unfunded obligations of the plan may be borne by solvent participating employers. In addition, if we were to discontinue participating 
in some of our multi-employer pension plans, we could be required to pay a withdrawal liability amount based on the underfunded status 
of the plan. Currently, we do not anticipate triggering any withdrawal from any multi-employer pension plan to which we currently 
contribute.  We  also  contribute  to  defined  contribution  plans  pursuant  to  collective  bargaining  agreements,  which  are  generally  not 
subject to the funding risks inherent in defined benefit pension plans. The overall level of contributions to our multi-employer plans 
may significantly vary from year to year based on the demand for union-represented labor to support our operations. We do not have 
any minimum contribution requirements for future periods pursuant to our collective bargaining agreements for individually significant 
multi-employer plans. 

Our participation in multi-employer pension plans for 2022 is outlined in the following table. Unless otherwise noted, the most recent 
Pension  Protection  Act  zone  status  available  in  2022  and  2021  relates  to  the  plan’s  year  end  as  of  December 31,  2021  and  2020, 
respectively, and is based on information received from the plan. Among other factors, plans in the red zone are generally less than 65% 
funded, plans in the yellow zone are less than 80% funded, and plans in the green zone are at least 80% funded. The “FIP/RP Status 
Pending/Implemented” column indicates plans for which a financial improvement plan or a rehabilitation plan is either pending or has 
been implemented.  

(in thousands) 
Pension Fund: 
Western Conference of  Teamsters 
Pension Plan 
Chicago Regional Council of 
Carpenters Pension Fund 
Southern California Local 831—
Employer Pension Fund(1) 
IBEW Local Union  No 357 Pension 
Plan A 
Machinery Movers Riggers & Mach 
Erect Local 136 Supplemental 
Retirement Plan(1) 
Southwest Carpenters Pension Trust   
New England Teamsters & Trucking 
Industry Pension 
Electrical Contractors Assoc. 
Chicago Local Union 134, IBEW 
Joint Pension Trust of Chicago Plan 
#2 
All other funds(2) 
Total contributions to defined benefit 
plans 
Total contributions to other plans 
Total contributions to multi-
employer plans 

EIN 

Plan 
No. 

Pension 
Protection Act 
Zone Status 

2022 

2021 

FIP/RP 
Status 
Pending/ 
Implemented  

Viad Contributions 
2021 

2020 

2022 

Green 

Green 

No 

  $ 

4,466 

  $ 

2,571 

  $ 

2,898 

91-6145047 

36-6130207 

95-6376874 

88-6023284 

36-1416355 
95-6042875 

04-6372430 

1 

1 

1 

1 

11 
1 

1 

Green 

Green 

Green 

Green 

Green 

Green 

Green 
Green 

  Yellow 
Green 

Red 

Red 

Yes 

No 

No 

Yes 
No 

Yes 

51-6030753 

2 

Green 

Green 

No 

2,255 

1,181 

912 

900 
573 

477 

384 
3,134 

14,282 
3,236 

658 

302 

628 

176 
352 

109 

306 
1,024 

6,126 
931 

608 

943 

843 

337 
195 

42 

509 
1,151 

7,526 
1,066 

  $  17,518 

  $ 

7,057 

  $ 

8,592 

Expiration 
Date of 
Collective 
Bargaining 
Agreement(s) 

Surcharge 
Paid 

No 

No 

No 

No 

Yes 
No 

No 

Continuous

5/31/2024

Continuous

Continuous

6/30/2024
7/31/2023

3/31/2027

No 

Continuous

(1)  We contributed more than 5% of total plan contributions for the plan year detailed in the plans’ most recent Form 5500s. 
(2) 

Represents participation in 32 pension funds during 2022. 

Other Employee Benefits 

We match United States employee contributions to the 401(k) Plan with shares of our common stock held in treasury up to 100% of the 
first 3% of a participant’s salary plus 50% of the next 2%. The expense associated with our match was $3.5 million for 2022, $2.2 

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

million for 2021, and $1.7 million for 2020. In April 2020, we suspended our 401(k) Plan employer match contributions, which were 
later reinstated in October 2020. 

Note 19. Restructuring Charges 

GES  

As part of our efforts to drive efficiencies and simplify our business operations, we took certain restructuring actions designed to simplify 
and transform GES for greater profitability. In response to the COVID-19 pandemic, in 2020, we accelerated our transformation and 
streamlining efforts at GES to significantly reduce costs and create a lower and more flexible cost structure focused on servicing our 
more profitable market segments. These initiatives resulted in restructuring charges related to the elimination of certain positions and 
continuing to reduce our facility footprint at GES, as well as charges related to the closure and liquidation of GES’ United Kingdom-
based audio-visual services business. During the fourth quarter of 2020, we entered into an agreement with a third-party to outsource 
the management, cleaning, and storage of the aisle carpeting that we use at live events, which resulted in restructuring charges in 2021 
when we vacated a facility.  

Other Restructurings 

We recorded restructuring charges in connection with the consolidation of certain support functions at our corporate headquarters and 
certain  reorganization  activities  within  Pursuit.  These  charges  primarily  consist  of  severance  and  related  benefits  due  to  headcount 
reductions. 

Changes to the restructuring liability by major restructuring activity are as follows:  

(in thousands) 
Balance at December 31, 2019 
Restructuring charges 
Cash payments 
Non-cash items(1) 
Adjustment to liability 
Balance at December 31, 2020 
Restructuring charges 
Cash payments 
Non-cash items(1) 
Adjustment to liability 
Balance at December 31, 2021 
Restructuring charges 
Cash payments 
Non-cash items(1) 
Adjustment to liability 
Balance at December 31, 2022 

GES 

Severance & 
Employee 
Benefits 

Facilities 

Other 

Restructurings     
Severance & 
Employee 
Benefits 

 $ 

 $ 

 $ 

2,935 
6,563 
(7,051)    
— 
(7)    

2,440 
1,829 
(2,302)    
— 
9 
1,976 
624 
(988)    
— 
(3)    
 $ 

1,609 

 $ 

1,339 
5,784 
(2,573)    
(1,789)    
5 
2,766 
4,107 
(3,506)    
(1,906)    
(28)    

1,433 
2,351 
(863)    
(1,167)    
64 
1,818 

 $ 

 $ 

239 
1,093 
(1,201)    
— 
(107)    
24 
130 
(91)    
— 
(37)    
26 
84 
(83)    
— 
(15)    
 $ 
12 

Total 

4,513 
13,440 
(10,825) 
(1,789) 
(109) 
5,230 
6,066 
(5,899) 
(1,906) 
(56) 
3,435 
3,059 
(1,934) 
(1,167) 
46 
3,439 

(1)  Represents non-cash adjustments related to a write-down of certain ROU assets and leasehold improvements as a result of vacating 
certain facilities prior to the lease term during the year ended December 31, 2022, a write down of certain ROU assets as a result of 
vacating certain facilities prior to the lease term during the year ended December 31, 2021, and the closure and liquidation of GES’ 
United Kingdom-based audio-visual services business during the year ended December 31, 2020. 

As of December 31, 2022, $1.5 million of the liabilities related to severance and employee benefits and $1.5 million of liabilities related 
to facilities  will  remain unpaid by  the  end of  2023. The  liabilities  related  to facilities  primarily  include dilapidations  and non-lease 
expenses  that  will  be  paid  over  the  remaining  lease  terms.  Refer  to  Note  23  –  Segment  Information,  for  information  regarding 
restructuring charges by segment. 

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Note 20. Leases and Other 

The balance sheet presentation of our operating and finance leases is as follows:  

(in thousands) 
Assets: 
Operating lease assets 
Finance lease assets 
Total lease assets 

Liabilities: 
Current: 
Operating lease obligations 
Finance lease obligations 
Noncurrent: 
Operating lease obligations 
Finance lease obligations 
Total lease liabilities 

Classification on the Consolidated Balance Sheet 

 Operating lease ROU assets 
 Property and equipment, net 

December 31, 

2022 

2021 

  $  102,777    $  95,915 
61,022 
  $  160,311    $  156,937 

57,534     

 Operating lease obligations 
 Current portion of debt and finance obligations 

  $  13,463    $  12,451 
2,928 

2,978     

 Long-term operating lease obligations 
 Long-term debt and finance obligations 

    101,297     
61,751     

93,406 
60,473 
  $  179,489    $  169,258 

The components of lease expense consisted of the following: 

(in thousands) 
Finance lease cost: 
Amortization of ROU assets 
Interest on lease liabilities 
Operating lease cost 
Short-term lease cost 
Variable lease cost 

Total lease cost, net 

Other information related to operating and finance leases are as follows: 

(in thousands) 
Cash paid for amounts included in the measurement of lease liabilities: 
Operating cash flows from operating leases 
Operating cash flows from finance leases 
Financing cash flows from finance leases 
ROU assets obtained in exchange for lease obligations: 
Operating leases 
Finance leases 

Weighted-average remaining lease term (years): 
Operating leases 
Finance leases 
Weighted-average discount rate: 
Operating leases 
Finance leases 

70 

Year Ended December 31, 

2022 

2021 

4,264    $ 
5,817     
24,850     
2,545     
5,566     
43,042    $ 

4,280 
5,580 
23,129 
1,444 
4,372 
38,805 

Year Ended December 31, 

2022 

2021 

23,024  
6,089  
3,845  

24,050  
5,139  

$
$
$

$
$

23,320 
3,926 
3,223 

38,838 
43,241 

  $ 

  $ 

$
$
$

$
$

December 31, 

2022 

2021 

8.51  
34.07  

7.25 %  
9.12 %  

8.54 
34.95 

6.86%
9.06%

 
   
 
 
 
 
  
 
   
 
 
   
  
 
  
 
 
  
 
 
  
 
 
   
  
 
 
   
  
 
 
 
 
   
 
   
   
 
   
   
   
   
 
 
 
 
 
   
 
   
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

As of December 31, 2022, the estimated future minimum lease payments under non-cancellable leases, excluding variable leases and 
variable non-lease components, are as follows: 

(in thousands) 
2023 
2024 
2025 
2026 
2027 
Thereafter 
Total future lease payments 
Less: Amount representing interest 
Present value of minimum lease payments 
Current portion 
Long-term portion 

  Operating Leases      Finance Leases 
  $ 

23,267   $ 
21,560  
20,055  
19,126  
15,886  
60,268  
160,162  
(45,402 ) 
114,760  
13,463  

8,743    $ 
7,692     
6,869     
6,367     
6,205     
180,055     
215,931     
(151,202)    
64,729     
2,978     
61,751    $ 

Total 

32,010 
29,252 
26,924 
25,493 
22,091 
240,323 
376,093 
(196,604) 
179,489 
16,441 
163,048 

  $ 

101,297   $ 

As of December 31, 2022, the estimated future minimum rental income under non-cancellable leases, which includes rental income 
from facilities that we own, are as follows: 

(in thousands) 
2023 
2024 
2025 
2026 
2027 
Thereafter 
Total minimum rents 

Lease Not Yet Commenced 

  $ 

  $ 

1,815 
1,569 
1,354 
1,111 
455 
579 
6,883 

As of December 31, 2022, we had executed a facility lease for which we did not have control of the underlying assets. Accordingly, we 
did not record the lease liability and ROU asset on our Consolidated Balance Sheets. This lease is for a new FlyOver attraction, FlyOver 
Canada Toronto. The lease commencement date was originally planned for 2023, however, it has been postponed due to permitting and 
other related delays. Upon commencement date, it will have a lease term of 20 years. 

Note 21. Litigation, Claims, Contingencies, and Other 

We  are  plaintiffs  or  defendants  in  various  actions,  proceedings,  and  pending  claims,  some  of  which  involve,  or  may  involve, 
compensatory, punitive, or other damages. Litigation is subject to many uncertainties and it is possible that some of the legal actions, 
proceedings, or claims could be decided against us. Although the amount of liability as of December 31, 2022 with respect to unresolved 
legal matters is not ascertainable, we believe that any resulting liability, after taking into consideration amounts already provided for 
and insurance coverage, will not have a material effect on our business, financial position, or results of operations. 

On July 18, 2020, an off-road Ice Explorer operated by our Pursuit business was involved in an accident while enroute to the Athabasca 
Glacier,  resulting  in  three  fatalities  and  multiple  other  serious  injuries.  We  continue  to  support  the  victims  and  their  families.  We 
immediately reported the accident to our relevant insurance carriers, who are also supporting the investigation and subsequent claims. 
In May 2022, we received charges from the Canadian office of Occupational Health and Safety in relation to this accident. We continue 
to cooperate fully with regulatory agencies regarding this accident. In addition, we believe that our reserves and, subject to customary 
deductibles, our insurance coverage is sufficient to cover potential claims and regulatory fines related to this accident.  

We are subject to various United States federal, state, and foreign laws and regulations governing the prevention of pollution and the 
protection of the environment in the jurisdictions in which we have or had operations. If we fail to comply with these environmental 
laws and regulations, civil and criminal penalties could be imposed, and we could become subject to regulatory enforcement actions in 
the form of injunctions and cease and desist orders. As is the case with many companies, we also face exposure to actual or potential 
claims  and  lawsuits  involving  environmental  matters  relating  to  our  past  operations.  As  of  December 31,  2022,  we  had  recorded 
environmental  remediation  liabilities  of  $2.2  million  related  to  previously  sold  operations.  Although  we  are  a  party  to  certain 
environmental  disputes,  we  believe  that  any  resulting  liabilities,  after  taking  into  consideration  amounts  already  provided  for  and 
insurance coverage, will not have a material effect on our financial position or results of operations.  

71 

   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
   
   
   
   
   
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

As of December 31, 2022, on behalf of our subsidiaries, we had certain obligations under guarantees to third parties. These guarantees 
are not subject to liability recognition in the consolidated financial statements and relate to leased facilities and equipment leases entered 
into  by  our  subsidiary  operations.  We  would  generally  be  required  to  make  payments  to  the  respective  third  parties  under  these 
guarantees in the event that the related subsidiary could not meet its own payment obligations. The maximum potential amount of future 
payments that we would be required to make under all guarantees existing as of December 31, 2022 would be $88.2 million. These 
guarantees relate to our leased equipment and facilities through January 2040. There are no recourse provisions that would enable us to 
recover from third parties any payments made under the guarantees. Furthermore, there are no collateral or similar arrangements pursuant 
to which we could recover payments. 

A significant number of our employees are unionized and we are a party to approximately 100 collective bargaining agreements, with 
approximately one-third requiring renegotiation each year. If we are unable to reach an agreement with a union during the collective 
bargaining process, the union may call for a strike or work stoppage, which may, under certain circumstances, adversely impact our 
business  and  results  of  operations.  We  believe  that  relations  with  our  employees  are  satisfactory  and  that  collective  bargaining 
agreements expiring in 2023 will be renegotiated in the ordinary course of business. Although our labor relations are currently stable, 
disruptions could occur, with the possibility of an adverse impact on the operating results of GES. Refer to Note 18 – Pension and 
Postretirement Benefits for additional information on specific union-related pension matters.  

We are self-insured up to certain limits for workers’ compensation and general liabilities, which includes automobile, product general 
liability, and client property loss claims. The aggregate amount of insurance liabilities (up to our retention limit) related to our continuing 
operations was $9.9 million as of December 31, 2022, which includes $5.9 million related to workers’ compensation liabilities, and $4.0 
million related to general liability claims. We have also retained and provided for certain workers’ compensation insurance liabilities in 
conjunction with previously sold businesses of $2.1 million as of December 31, 2022. We are also self-insured for certain employee 
health benefits and the estimated employee health benefit claims incurred but not yet reported was $1.5 million as of December 31, 
2022. Provisions for losses for claims incurred, including actuarially derived estimated claims incurred but not yet reported, are made 
based on our historical experience, claims frequency, and other factors. A change in the assumptions used could result in an adjustment 
to recorded liabilities. We have purchased insurance for amounts in excess of the self-insured levels, which generally range from $0.2 
million to $0.5 million on a per claim basis. We do not maintain a self-insured retention pool fund as claims are paid from current cash 
resources at the time of settlement. Our net cash payments in connection with these insurance liabilities were $5.3 million for 2022, $2.8 
million for 2021, and $5.0 million for 2020. 

In addition, as of December 31, 2022, we have recorded insurance liabilities of $8.2 million related to continuing operations, which 
represents the amount for which we remain the primary obligor after self-insured insurance limits, without taking into consideration the 
above-referenced insurance coverage. Of this total, $6.4 million is related to workers’ compensation liabilities and $1.8 million is related 
to general/auto liability claims, which is recorded in “Other deferred items and liabilities” in the Consolidated Balance Sheets with a 
corresponding receivable in “Other investments and assets.”  

Note 22. Noncontrolling Interests – Redeemable and Non-redeemable 

Redeemable noncontrolling interest 

On November 3, 2017, we acquired the controlling interest (54.5% of the common stock) in Esja, a private corporation in Reykjavik, 
Iceland. Subsequent to additional capital contributions, our equity ownership increased to 56.4% as of December 31, 2022. Through 
Esja and its wholly-owned subsidiary, we are operating the FlyOver Iceland attraction. 

The minority Esja shareholders have the right to sell (or “put”) their Esja shares to us based on a multiple of 5.0x EBITDA as calculated 
on the trailing 12 months from the most recently completed quarter before the put option exercise. The put option is only exercisable 
after August 2022 (the “Reference Date”), and in the event the FlyOver Iceland attraction has earned a minimum of €3.25 million in 
unadjusted  EBITDA  during  the  most  recent  fiscal  year  and  during  the  trailing  12-month  period  prior  to  exercise  (the  “Put  Option 
Condition”). The put option is exercisable during a period of 12 months following the Reference Date (the “Option Period”) if the Put 
Option Condition has been met. If the Put Option Condition has not been met during the first Option Period, the Reference Date will be 
extended for an additional 12 months up to three times. If after 72 months, the FlyOver Iceland attraction has not achieved the Put 
Option Condition, the put option expires. If the Put Option Condition is met during any of the Option Periods, yet the shares are not 
exercised prior to the end of the 12-month Option Period, the put option will expire.  

The noncontrolling interest’s carrying value is determined by the fair value of the noncontrolling interest as of the acquisition date and 
the noncontrolling interest’s share of the subsequent net income or loss. This value is benchmarked against the redemption value of the 
sellers’ put option. The carrying value is adjusted to the redemption value, provided that it does not fall below the initial carrying value, 
as determined by the purchase price allocation. We have made a policy election to reflect any changes caused by such an adjustment to 
retained earnings (accumulated deficit), rather than to current earnings (loss).  

72 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Changes in the redeemable noncontrolling interest are as follows:  

(in thousands) 
Balance at December 31, 2020 
Net loss attributable to redeemable noncontrolling interest 
Adjustment to the redemption value 
Capital contributions 
Foreign currency translation adjustment 
Balance at December 31, 2021 
Net loss attributable to redeemable noncontrolling interest 
Adjustment to the redemption value 
Foreign currency translation adjustment 
Balance at December 31, 2022 

Non-redeemable noncontrolling interest 

  $ 

  $ 

5,225 
(1,766) 
1,797 
341 
(153) 
5,444 
(748) 
763 
(503) 
4,956 

Non-redeemable noncontrolling interest represents the portion of equity in a subsidiary that is not attributable, directly or indirectly, to 
us. Our non-redeemable noncontrolling interest relates to the equity ownership interest that we do not own. 

Changes in the non-redeemable noncontrolling interest are as follows: 

$ 

(in thousands) 
Balance at December 31, 2020 
Net loss attributable to non-redeemable noncontrolling interest 
Acquisitions 
Distributions to non-controlling interests 
Foreign currency translation adjustments 
Balance at December 31, 2021 
$ 
Net income (loss) attributable to non-redeemable noncontrolling interest   
Distributions to non-controlling interests 
Foreign currency translation adjustments 
Balance at December 31, 2022 
Equity ownership interest that we do not own 

$ 

Glacier Park 
Inc. 
13,953 
1,360 
— 
— 
2 
15,315 
1,394 
— 
(19) 
16,690 

51,295 
1,399 
6,759 
(1,160) 
308 
58,601 
1,675 
(570) 
(4,004) 
55,702 

$ 

$ 

$ 
20%  

$ 
40%  

Total 

78,144 
1,686 
6,759 
(1,160) 
127 
85,556 
2,323 
(570) 
(4,999) 
82,310 

$ 

$ 

$ 

12,896 
(1,073) 
— 
— 
(183) 
11,640 
(746) 
— 
(976) 
9,918 

49% 

  Brewster (1) 
$ 

  Sky Lagoon 
$ 

(1) 

Includes Mountain Park Lodges and the Golden Skybridge at Brewster, part of the Banff Jasper Collection. 

Note 23. Segment Information 

An  operating  segment  is  defined  as  a  component  of  an  enterprise  that  engages  in  business  activities  for  which  discrete  financial 
information is available and regularly reviewed by the CODM in deciding how to allocate resources and assess performance. Our CODM 
is our Chief Executive Officer.     

During the first quarter of 2022, we changed our segment reporting as a result of operational changes and how our CODM reviews the 
financial performance of GES and makes decisions regarding the allocation of resources. Accordingly, GES’ new reportable segments 
are Spiro and GES Exhibitions. We made no changes to the Pursuit reportable segment.  

We measure the profit and performance of our operations on the basis of segment operating income (loss) which excludes restructuring 
charges, impairment charges, gain (loss) from disposition of strategic assets, and certain other corporate expenses that are not allocated 
to the reportable segments. Intersegment sales are eliminated in consolidation and intersegment transfers are not significant. Corporate 
activities include expenses not allocated to operations.  

73 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Our reportable segments, with reconciliations to consolidated totals, are as follows:  

(in thousands) 
Revenue: 
Pursuit 
GES: 

Spiro 
GES Exhibitions 
GES intersegment eliminations 

Total GES 
Total revenue 

Segment operating income (loss): 
Pursuit 
GES: 

Spiro 
GES Exhibitions 

Total GES 
Segment operating income (loss) 

Corporate eliminations (1) 
Corporate activities 
Gain on sale of ON Services 
Interest expense, net 
Other expense, net 
Restructuring charges: 

Pursuit 
Spiro 
GES Exhibitions 
Corporate 

Impairment charges: 

Pursuit 
Spiro 
GES Exhibitions 

2022 

Year Ended December 31, 
2021 

2020 

  $ 

299,327     $ 

187,048    $ 

76,810 

277,641      
557,880      
(7,537 )    
827,984      
1,127,311     $ 

116,587     
209,529     
(5,824)    
320,292     
507,340    $ 

102,027 
238,705 
(2,107) 
338,625 
415,435 

  $ 

  $ 

24,031     $ 

4,609    $ 

(42,343) 

23,133      
21,780      
44,913      
68,944      
67      
(13,418 )    
19,637      
(34,891 )    
(2,077 )    

(55 )    
(1,015 )    
(1,960 )    
(29 )    

(9,556)    
(42,055)    
(51,611)    
(47,002)    
70     
(11,689)    
—     
(28,324)    
(2,070)    

(85)    
(575)    
(5,361)    
(45)    

—      
—      
(583 )    
34,620     $ 

—     
—     
—     
(95,081)   $ 

(41,217) 
(32,680) 
(73,897) 
(116,240) 
65 
(8,687) 
— 
(17,887) 
(1,594) 

(132) 
(1,011) 
(11,336) 
(961) 

(1,758) 
(43,403) 
(157,915) 
(360,859) 

Income (loss) from continuing operations before income taxes 

  $ 

(1) 

Corporate  eliminations  represent  the  elimination  of  depreciation  expense  recorded  by  Pursuit  associated  with  previously 
eliminated intercompany profit realized by GES for renovations to Pursuit’s Banff Gondola. 

74 

 
 
 
 
   
   
 
 
     
   
 
   
  
   
   
   
   
 
 
   
  
 
   
  
 
   
  
   
   
   
   
   
   
   
   
   
 
   
  
   
   
   
   
 
   
  
   
   
   
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

Additional information of our reportable segments is as follows: 

(in thousands) 
Depreciation: 
Pursuit 
Spiro 
GES Exhibitions 
Corporate 

Amortization: 
Pursuit 
Spiro 
GES Exhibitions 

Capital expenditures: 
Pursuit 
Spiro 
GES Exhibitions 
Corporate and other 

2022 

December 31, 
2021 

2020 

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

31,075     $ 
3,599      
8,315      
43      
43,032     $ 

5,021     $ 
242      
4,188      
9,451     $ 

56,775     $ 
2,923      
7,342      
130      
67,170     $ 

27,360    $ 
4,769     
11,550     
34     
43,713    $ 

5,108    $ 
509     
4,420     
10,037    $ 

54,325    $ 
578     
2,557     
476     
57,936    $ 

24,761 
6,975 
14,634 
97 
46,467 

3,633 
1,306 
5,159 
10,098 

43,177 
1,570 
8,820 
— 
53,567 

We do not report total assets by segment because this is not a metric used to allocate resources or evaluate segment performance. 

Geographic Areas 

Our foreign operations are primarily in Canada, the United Kingdom, Iceland, the Netherlands, Germany, and to a lesser extent, in 
certain other countries. GES revenue is designated as domestic or foreign based on the originating location of the product or service. 
Long-lived assets are attributed to domestic or foreign based principally on the physical location of the assets. Long-lived assets consist 
of  “Property  and  equipment,  net”  and  “Other  investments  and  assets.”  The  table below  presents  the financial  information by  major 
geographic area: 

(in thousands) 
Revenue: 

United States 
EMEA 
Canada 
Total revenue 
Long-lived assets: 
United States 
EMEA 
Canada 

Total long-lived assets 

Note 24. Subsequent Events 

Interest Rate Cap Agreement  

2022 

December 31, 
2021 

2020 

  $ 

  $ 

  $ 

  $ 

703,379     $ 
207,339      
216,593      
1,127,311     $ 

190,917     $ 
85,680      
290,438      
567,035     $ 

312,265    $ 
96,603     
98,472     
507,340    $ 

179,756    $ 
91,877     
294,193     
565,826    $ 

290,541 
56,656 
68,238 
415,435 

173,790 
56,996 
276,860 
507,646 

On January 4, 2023, we entered into an interest rate cap agreement with an effective date of January 31, 2023. The interest rate cap 
manages our exposure to interest rate increases on $300 million in borrowings under our 2021 Credit Facility and provides us with the 
right to receive payment if the one-month SOFR exceeds 5.00%. Beginning on February 28, 2023, we will pay a fixed monthly deferred 
premium based on an annual rate of 0.3335% for the interest rate cap, which matures on January 31, 2025.  

75 

 
 
 
 
 
   
   
 
 
   
  
   
   
   
 
 
   
  
   
   
 
 
   
  
   
   
   
 
 
 
 
 
 
 
 
   
   
 
 
   
  
   
   
 
   
  
   
   
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) 

VIAD CORP 

LIBOR Transition Amendment 

On February 6, 2023, we entered into the LIBOR Transition Amendment to the 2021 Credit Facility to replace LIBOR with the Secured 
Overnight  Financing  Rate  (“SOFR”).  In  accordance  with  the  LIBOR  replacement  provisions  outlined  in  the  2021  Credit  Facility, 
additional credit spread adjustments apply to SOFR ranging from 0.11448% (for a one-month duration) up to 0.71513% (for a 12-month 
duration). For additional information on the 2021 Credit Facility, refer to Note 12 – Debt and Finance Obligations.   

Forest Park Construction Loan Amendment 

During January 2023, we completed our final borrowing under the Forest Park Hotel Construction Loan Facility and the facility was 
converted, by way of an amendment to the loan agreement, to a term loan with a fixed interest rate of 6.5% effective January 31, 2023.  
The term loan matures on February 1, 2028 and requires interest only payments through July 31, 2024.  For additional information on 
the Forest Park Hotel Construction Loan Facility, refer to Note 12 – Debt and Finance Obligations.  

76 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the shareholders and the Board of Directors of Viad Corp 

Opinion on the Financial Statements 

We have audited the accompanying consolidated balance sheets of Viad Corp and subsidiaries (the “Company”) as of December 31, 
2022 and 2021, the related consolidated statements of operations, comprehensive income (loss), stockholders’ equity and mezzanine 
equity, and cash flows, for each of the three years in the period ended December 31, 2022, and the related notes and the schedule listed 
in the Index at Item 15 (collectively referred to as the “financial statements”). In our opinion, the financial statements present fairly, in 
all material respects, the financial position of the Company as of December 31, 2022 and 2021, and the results of its operations and its 
cash  flows  for  each  of  the  three  years  in  the  period  ended  December  31,  2022,  in  conformity  with  accounting  principles  generally 
accepted in the United States of America. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), 
the Company’s internal control over financial reporting as of December 31, 2022, based on criteria established in Internal Control — 
Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated 
February 28, 2023, expressed a qualified opinion on the Company’s internal control over financial reporting. 

Basis for Opinion 

These  financial  statements  are  the responsibility  of  the  Company’s management. Our responsibility  is  to  express  an opinion on  the 
Company’s financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to 
be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations 
of the Securities and Exchange Commission and the PCAOB. 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit 
to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. 
Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error 
or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding 
the  amounts  and  disclosures  in  the  financial  statements.  Our  audits  also  included  evaluating  the  accounting  principles  used  and 
significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that 
our audits provide a reasonable basis for our opinion. 

Critical Audit Matters 

The critical audit matters communicated below are matters arising from the current-period audit of the financial statements that were 
communicated or required to be communicated to the audit committee and that (1) relate to accounts or disclosures that are material to 
the financial statements and (2) involved our especially challenging, subjective, or complex judgments. The communication of critical 
audit matters does not alter in any way our opinion on the financial statements, taken as a whole, and we are not, by communicating the 
critical audit matters below, providing separate opinions on the critical audit matters or on the accounts or disclosures to which they 
relate. 

Litigation, Claims, Contingencies, and Other—Self Insurance Reserves —Refer to Notes 1 and 21 to the financial statements  

Critical Audit Matter Description 

The Company is self-insured up to certain limits for workers’ compensation, automobile, product and general liability claims. Reserves 
for losses for claims incurred, including actuarially derived estimated claims incurred but not reported, are made by the Company based 
on historical experience, claims frequency, insurance coverage, and other factors. The Company purchases insurance for amounts in 
excess of self-insured levels. The aggregate amount of these insurance liabilities related to continuing operations was $18.1 million as 
of December 31, 2022. 

Given the subjectivity of estimating the projected settlement value of reported and unreported claims, auditing the self-insurance reserves 
involved especially subjective auditor judgment and an increased extent of effort, including the need to involve our actuarial specialists 
when auditing the self-insurance reserves, and therefore we have identified this as a critical audit matter.  

How the Critical Audit Matter Was Addressed in the Audit 

Our audit procedures related to the self-insurance reserves included the following, among others:  

  We tested the effectiveness of controls related to self-insurance reserves, including those over the projection of settlement 

value of reported and unreported claims. 

77 

 
 
  We evaluated the methods and assumptions used by management to estimate the self-insurance reserves by: 

 

 

Agreeing the underlying claims data to source documents that served as the basis for the Company’s actuarial analysis, 
to evaluate whether the inputs to the actuarial estimate were reasonable. 

Comparing  management’s  prior-year  assumptions  of  expected  development  and  ultimate  loss  to  actuals  incurred 
during the current year to identify potential bias in the determination of the self-insurance reserves. 

  With the assistance of our actuarial specialists, we developed independent estimates of the self-insurance reserves, using 

standard traditional actuarial methodologies, and compared our estimates to management’s estimates. 

Goodwill — FlyOver and Glacier Park Collection – Refer to Notes 1 and 9 to the financial statements 

Critical Audit Matter Description 

The Company’s evaluation of goodwill for impairment involves the comparison of the fair value of each reporting unit to its carrying 
value. The Company used a discounted expected future cash flow methodology to estimate the fair value of its reporting units, which 
requires management to make significant estimates and assumptions related to the discount rate and forecasts of future revenues and 
earnings before interest, taxes, depreciation, and amortization (“EBITDA”) margins. Changes in these estimates and assumptions could 
have a significant impact on either the fair value, the amount of goodwill impairment charge, or both.  

Given the significant judgments made by management to estimate the fair value of the FlyOver and Glacier Park Collection reporting 
units, performing audit procedures to evaluate the reasonableness of management’s estimates and assumptions related to selection of 
the discount rates and forecasts of future revenue and EBITDA margins required a high degree of auditor judgment and an increased 
extent of effort, including the need to involve our fair value specialists.  

How the Critical Audit Matter Was Addressed in the Audit 

Our audit procedures related to the selection of the discount rates and forecasts of future revenue and EBITDA margins (“forecasts”) 
used  by  management  to  estimate  the  fair  value  of  the  FlyOver  and  Glacier  Park  Collection  reporting  units  included  the  following 
procedures:  

  We  tested  the  effectiveness  of  controls  over  management’s  goodwill  impairment  evaluation,  including  those  over  the 
determination of the fair value of the reporting units, such as the control related to management’s selection of the discount 
rates and forecasts. 

  We  evaluated  the  reasonableness  of  management’s  forecasts  by  comparing  the  forecasts  to  (1)  historical  results  of  the 
Company, (2) internal communications to management, and (3) forecasted information included in industry reports of the 
Company. 

  With the assistance of our fair value specialists, we evaluated the reasonableness of the (1) valuation methodology and (2) 
discount  rate,  including  testing  the  source  information  underlying  the  determination  of  the  discount  rate,  testing  the 
mathematical  accuracy of  the  calculation, and developing  a  range of  independent  estimates  and  comparing  those  to  the 
discount rates selected by management. 

/s/ Deloitte & Touche LLP 

Tempe, Arizona 
February 28, 2023 

We have served as the Company’s auditor since at least 1929; however, an earlier year could not be reliably determined. 

78 

 
 
 
 
 
 
 
Item 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 
DISCLOSURE 

None. 

Item 9A. CONTROLS AND PROCEDURES 

We have established disclosure controls and procedures that are designed to ensure that information required to be disclosed in our 
reports  filed  or  submitted  under  the  Securities  Exchange  Act  of  1934,  as  amended  (the  “Exchange  Act”),  is  recorded,  processed, 
summarized, and reported within the time periods specified in the SEC’s rules and forms, and such information is accumulated and 
communicated to our management, including our Chief Executive Officer (“CEO”) and Chief Financial Officer (“CFO”), as appropriate, 
to allow timely decisions regarding required disclosure. Management, together with our CEO and CFO, evaluated the effectiveness of 
our disclosure controls and procedures as of December 31, 2022. 

Based on this evaluation, the CEO and CFO concluded that our disclosure controls and procedures were not effective as of December 
31,  2022  due  to  a  material  weakness  in  internal  control  over  financial  reporting  as  described  below.  Notwithstanding  the  material 
weakness described below, based on the additional analysis and other post-closing procedures performed, the Company believes the 
audited Consolidated Financial Statements and other financial information included in this Annual Report on Form 10-K, are fairly 
presented, in all material respects, in conformity with accounting principles generally accepted in the United States of America. 

79 

 
 
MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING 

Management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over 
financial reporting is defined in Rule 13a-15(f) or 15d-15(f) of the Exchange Act as a process designed by, or under the supervision of, 
our principal executive and principal financial officers and effected by our board of directors, our management and other personnel, to 
provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external 
purposes in accordance with United States GAAP and includes those policies and procedures that: 

 

 

 

Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions 
of our assets; 

Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in 
accordance  with  United  States  GAAP,  and  that  our  receipts  and  expenditures  are  being  made  only  in  accordance  with 
authorizations of our management and directors; and 

Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our 
assets that could have a material effect on our financial statements. 

Because of inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Projections of any 
evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, 
or  that  the  degree  of  compliance  with  the  policies  or  procedures  may  deteriorate.  All  internal  control  systems,  no  matter  how  well 
designed, have inherent limitations. Therefore, even those systems determined to be effective can provide only reasonable assurance 
with respect to financial statement preparation and presentation. Because of the inherent limitations of internal control, there is a risk 
that material misstatements may not be prevented or detected on a timely basis by internal control over financial reporting. However, 
these  inherent  limitations  are  known  features  of  the  financial  reporting  process.  Therefore,  it  is  possible  to  design  into  the  process 
safeguards to reduce, though not eliminate, this risk. 

Management performed an assessment of the effectiveness of our internal control over financial reporting using the criteria described 
in  the  “Internal  Control  -  Integrated  Framework  (2013),”  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway 
Commission. The objective of this assessment was to determine whether our internal control over financial reporting was effective as 
of  December  31,  2022.  Based  on  our  assessment,  we  concluded  that,  as  of  December  31,  2022,  our  internal  control  over  financial 
reporting is not effective based on those criteria due to a material weakness in internal control over financial reporting as described 
below. 

A material weakness, as defined in Exchange Act Rule 12b-2, is a deficiency, or a combination of deficiencies, in internal control over 
financial reporting, such that there is a reasonable possibility that a material misstatement of the Company’s annual or interim financial 
statements will not be prevented or detected on a timely basis. 

Our independent registered public accounting firm, Deloitte & Touche LLP, has issued a report relating to our audit of the effectiveness 
of our internal control over financial reporting, which appears on the following page of this 2022 Form 10-K. 

Identification of Material Weakness in Controls over Financial Reporting 

During our year-end close and review procedures for the year ended December 31, 2022, a material weakness was identified over the 
remeasurement of monetary liabilities in nonfunctional currencies as a result of the error identified in accounting for a finance lease at 
the Company’s Sky Lagoon attraction in Iceland, which impacted costs of services, long-term debt and finance obligations, and net 
income attributable to Viad after accounting for taxes and noncontrolling interests. This error was corrected in the Form 10-Q/A for the 
quarter ended September 30, 2022, which was filed on February 28, 2023. 

Remediation Plan 

We are in the process of designing and implementing an internal control to address the material weakness. The material weakness cannot 
be considered remediated until applicable controls have been designed, implemented, and operated for a sufficient period of time and 
management has concluded, through testing, that these controls are operating effectively. Accordingly, we will continue to monitor and 
evaluate the effectiveness of our internal control over financial reporting. 

Changes in Internal Control Over Financial Reporting 

Except as noted above, there were no changes in our internal control over financial reporting during the three months ended December 
31, 2022 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. 

80 

 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the shareholders and the Board of Directors of Viad Corp 

Opinion on Internal Control over Financial Reporting 

We have audited the internal control over financial reporting of Viad Corp and subsidiaries (the “Company”) as of December 31, 2022, 
based on criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring Organizations 
of  the  Treadway  Commission  (COSO).  In  our  opinion,  because  of  the  effect  of  the  material  weakness  identified  below  on  the 
achievement of the objectives of the control criteria, the Company has not maintained effective internal control over financial reporting 
as of December 31, 2022, based on criteria established in Internal Control — Integrated Framework (2013) issued by COSO. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), 
the consolidated financial statements as of and for the year ended December 31, 2022, of the Company and our report dated February 
28, 2023, expressed an unqualified opinion on those consolidated financial statements and financial statement schedule. 

Basis for Opinion 

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of 
the effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on Internal Control 
over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based 
on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company 
in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission 
and the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. 
Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness 
exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such 
other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion. 

Definition and Limitations of Internal Control over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles.  A  company’s  internal  control  over  financial  reporting  includes  those  policies  and  procedures  that  (1)  pertain  to  the 
maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and  dispositions  of  the  assets  of  the 
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in 
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in 
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention 
or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the 
financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

Material Weakness 

A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a 
reasonable possibility that a material misstatement of the company’s annual or interim financial statements will not be prevented or 
detected on a timely basis. The following material weakness has been identified and included in management's assessment:  

The Company did not appropriately design and implement a control to identify and account for monetary liabilities denominated in a 
foreign currency and the resulting transaction gains and losses from a change in exchange rates between the functional currency and the 
currency in which the monetary liabilities is denominated. 

This material weakness was considered in determining the nature, timing, and extent of audit tests applied in our audit of the consolidated 
financial statements as of and for the year ended December 31, 2022 of the Company, and this report does not affect our report on such 
financial statements.  

/s/ Deloitte & Touche LLP 

Tempe, Arizona 
February 28, 2023 

81 

 
 
Item 9B. OTHER INFORMATION 

Not applicable. 

Item 9C. DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS 

Not applicable. 

82 

 
 
PART III 

Item 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 

Information regarding our directors, director nomination procedures, and the Audit Committee of our Board of Directors is included in 
our Proxy Statement for the Annual Meeting of Shareholders scheduled to be held on May 24, 2023 (the “Proxy Statement”), under the 
captions  “Election  of  Directors,”  “Board  of  Directors  and  Corporate  Governance,”  and  “Stock  Ownership  Information,”  and  are 
incorporated  herein  by  reference.  Information  regarding  our  executive  officers  is  located  in  Part  I,  “Other  –  Information  about  our 
Executive Officers” of this 2022 Form 10-K. 

We adopted a Code of Ethics for all of our directors, officers and employees. A copy of our Code of Ethics is available at our website 
at  www.viad.com/about-us/corporate-governance/documents-and-charters/default.aspx  and  is  also  available  without  charge  to  any 
shareholder upon written request to: Viad Corp, 7000 East 1st Avenue, Scottsdale, Arizona 85251-4304, Attention: Corporate Secretary.  

Item 11. EXECUTIVE COMPENSATION 

Information in the Proxy Statement under the captions “Compensation Discussion and Analysis,” “Board of Directors and Corporate 
Governance,” and “Executive Compensation” is incorporated herein by reference. 

Item 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED 
STOCKHOLDER MATTERS 

Information in the Proxy Statement under the captions “Executive Compensation” and “Stock Ownership Information” is incorporated 
herein by reference. 

Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE 

Information  in  the  Proxy  Statement  under  the  caption  “Board  of  Directors  and  Corporate  Governance”  is  incorporated  herein  by 
reference. 

Item 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES 

Information regarding principal accountant fees and services and the pre-approval policies and procedures for such fees and services, as 
adopted by the Audit Committee of the Board of Directors, is contained in the Proxy Statement under the caption “Ratification of the 
Selection of Deloitte & Touche LLP as Our Independent Registered Public Accounting Firm for 2023” and is incorporated herein by 
reference. 

Item 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES 

(a)  Financial Statements and Schedules 

PART IV 

See Index to Financial Statements and Financial Statement Schedule at Item 8 of this 2022 Form 10-K. 

(b)  Exhibit Index  

83 

 
Exhibit 
Number 

  Exhibit Description 

Incorporated by Reference 

Form 

Period 
Ending 

   Exhibit    Filing Date 

Restated Certificate of Incorporation of Viad Corp, as amended 
through July 1, 2004 (SEC File No. 001-11015; SEC Film No. 
04961107). 

10-Q 

  6/30/2004    3.A 

  8/9/2004 

  Bylaws of Viad Corp, as amended through December 5, 2013. 

8-K 

3 

  12/9/2013 

Certificate of Designations of 5.5% Series A Convertible Preferred 
Stock. 

Registration Rights Agreement, dated August 5, 2020, by and among 
Viad Corp, Crestview IV VC TE Holdings, LLC, Crestview IV VC 
Holdings, L.P., and Crestview IV VC CI Holdings, L.P. 

8-K 

8-K 

  3.1 

  8/5/2020 

  4.1 

  8/5/2020 

3.A 

3.B 

3.C 

4.A 

4.B 

  * 

  Description of Viad Corp’s Securities. 

Form of Incentive Stock Option Agreement, effective as of August 
26, 2020, pursuant to the 2017 Viad Corp Omnibus Incentive Award 
Plan. 

10.A1 

  + 

10-Q 

  9/30/2020    10.7    11/6/2020 

10.B1 

  + 

2017 Viad Corp Omnibus Incentive Plan, amended and restated 
effective May 24, 2022. 

10.B2 

  + 

Form of Restricted Stock Units Agreement, effective as of May 18, 
2017, pursuant to the 2017 Viad Corp Omnibus Incentive Plan. 

+ 

+ 

10.B3 

10.B4 

Form of Management Incentive Plan (MIP) Administrative 
Guidelines, effective February 27, 2018, pursuant to the 2017 Viad 
Corp Omnibus Incentive Plan, effective as of May 18, 2017. 

Form of Management Incentive Plan, effective as of February 27, 
2018, pursuant to the 2017 Viad Corp Omnibus Incentive Plan, 
effective as of May 18, 2017. 

8-K 

8-K 

  10.1    5/26/2022 

  10.4    5/23/2017 

10-K 

  12/31/2017    10.B4    2/28/2018 

10-K 

  12/31/2017    10.B5    2/28/2018 

Form of Restricted Stock Units Agreement, by and between Viad 
Corp and each of Steven W. Moster and Ellen M. Ingersoll, dated 
February 16, 2021. 

10.B5 

  + 

8-K 

  10.1    2/17/2021 

10.B6 

  + 

Form of Restricted Stock Unit Agreement by and between Viad 
Corp and David Barry, dated March 29, 2022. 

10-Q 

  3/31/2022    10.2    5/6/2022 

Form of Restricted Stock Units Agreement - Non-Employee 
Directors (Crestview), effective as of February 24, 2022, pursuant to 
the 2017 Viad Corp Omnibus Incentive Plan. 

10.B7 

  + 

10-Q 

  3/31/2022    10.3    5/6/2022 

Form of Restricted Stock Units Agreement - Non-Employee 
Directors (Others), effective as of February 24, 2022, pursuant to the 
2017 Corp Omnibus Incentive Plan. 

10.B8 

  + 

10-Q 

  3/31/2022    10.4    5/6/2022 

10.B9 

  + * 

Form of Stock Option Agreement, effective as of August 26, 2020, 
pursuant to the 2017 Viad Corp Omnibus Incentive Plan. 

84 

 
 
 
    
    
  
    
  
  
 
   
   
   
 
    
 
 
    
  
  
 
   
   
 
 
 
 
 
 
 
 
    
  
 
 
 
 
   
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
Exhibit 
Number 

  Exhibit Description 

Incorporated by Reference 

Form 

Period 
Ending 

 Exhibit    Filing Date 

Form of Restricted Stock Units Agreement, effective as of May 26, 
2022, pursuant to the Amended and Restated 2017 Corp Omnibus 
Incentive Plan. 

10.B10 

  + * 

10.B11 

  + * 

Form of Restricted Stock Units Agreement, effective as of February 
23, 2021, pursuant to the 2017 Corp Omnibus Incentive Plan. 

10.C1 

  + 

Forms of Viad Corp Executive Severance Plans (Tier I and II), 
amended and restated for Code Section 409A as of January 1, 2005.    

10.C2 

  + 

Form of Viad Corp Executive Severance Plan (Tier I-2013) effective 
as February 27, 2013. 

10.C3 

  + 

Amendment No. 1 to Viad Corp Executive Severance Plan (Tier I), 
effective as of February 26, 2014. 

10.C4 

  + 

Severance Agreement (No Change in Control) between Viad Corp 
and Steven W. Moster, effective as of December 3, 2014. 

8-K 

8-K 

8-K 

8-K 

  10.B    8/29/2007 

  10.B    3/5/2013 

  10 

  3/4/2014 

  10.B    12/5/2014 

10.C5 

  + 

Severance Agreement (No Change in Control) between Viad Corp 
and David W. Barry, effective as of April 22, 2015. 

10-K 

  12/31/2015    10.H4    3/11/2016 

10.D1 

  + 

Viad Corp Supplemental Pension Plan, amended and restated as of 
January 1, 2005 for Code Section 409A. 

10.E1 

  + 

Viad Corp Defined Contribution Supplemental Executive 
Retirement Plan, effective as of January 1, 2013. 

10.F1 

  + 

Executive Officer Pay Continuation Policy adopted February 7, 
2007. 

8-K 

8-K 

8-K 

  10.A    8/29/2007 

  10.E    3/5/2013 

  10.A    2/13/2007 

10.G1 

  +  

Viad Corp Directors’ Matching Gift Program, effective as of 
February 18, 1999. 

10-K 

  12/31/2018    10.H1    2/27/2019 

Form of Indemnification Agreement between Viad Corp and 
Directors of Viad Corp, as approved by Viad Corp stockholders on 
October 16, 1987. 

10.H1 

  + 

10-K 

  12/31/2008    10.1    2/27/2009 

10.I1 

  +  

Summary of Compensation Program of Non-Employee Directors of 
Viad Corp, effective as of February 25, 2020. 

10-K 

  12/31/2020    10.J1    3/2/2021 

Investment Agreement, dated August 5, 2020, by and among Viad 
Corp, Crestview IV VC TE Holdings, LLC, Crestview IV VC 
Holdings, L.P., and Crestview IV VC CI Holdings, L.P. 

Stockholders Agreement, dated August 5, 2020, by and among Viad 
Corp, Crestview IV VC TE Holdings, LLC, Crestview IV VC 
Holdings, L.P., and Crestview IV VC CI Holdings, L.P. 

10.J1 

10.J2 

10.J3 

  + 

  Form of Indemnification Agreement. 

10.J4 

  Form of Crestview Designee Indemnification Agreement. 

8-K 

8-K 

8-K 

8-K 

  10.1    8/5/2020 

  10.2    8/5/2020 

  10.4    8/5/2020 

  10.5    8/5/2020 

85 

 
 
   
   
 
   
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
  
 
 
 
   
   
 
 
 
 
 
 
 
 
  
  
 
 
 
   
   
 
 
 
 
 
 
 
 
  
  
 
 
 
   
   
 
 
 
 
 
 
 
 
  
  
 
 
 
   
   
 
 
 
 
 
 
 
 
  
  
 
   
   
 
 
 
 
 
 
 
 
  
  
 
 
 
   
   
 
 
 
 
 
 
 
 
  
  
 
 
 
   
   
 
 
 
 
 
 
 
 
  
  
 
 
 
   
   
   
 
    
 
 
  
 
 
   
   
 
 
 
 
 
 
 
 
  
  
 
   
   
 
 
 
 
 
 
 
 
  
  
 
   
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
   
 
 
 
 
   
   
   
 
    
 
 
Incorporated by Reference 

Form 

Period 
Ending 

  Exhibit  

Filing Date 

8-K 

   10.1   

8/2/2021 

8-K 

   10.1    3/24/2022 

Exhibit 
Number 

  Exhibit Description 

$500,000,000 Credit Agreement among Viad Corp, Bank of 
America, N.A., and other lenders party thereto, dated as of July 30, 
2021. 

First Amendment, among the Company, the other loan parties party 
thereto, the lenders party thereto and Bank of America, N.A., as 
administrative agent, which amends the Credit Agreement, dated as 
of July 30, 2021, among the Company, Bank of America, N.A., as 
administrative agent, and the lenders party thereto from time to time.  

10.K1 

10-K2 

21 

  * 

  List of Viad Corp Subsidiaries. 

Consent of Independent Registered Public Accounting Firm to the 
incorporation by reference into specified registration statements on 
Form S-8 of its report contained in this Annual Report. 

  * 

  * 

  Power of Attorney signed by Viad Corp Directors. 

23 

24 

31.1 

  * 

Certification of Chief Executive Officer of Viad Corp pursuant to 
Section 302 of the Sarbanes-Oxley Act of 2002. 

31.2 

  * 

Certification of Chief Financial Officer of Viad Corp pursuant to 
Section 302 of the Sarbanes-Oxley Act of 2002. 

Certifications of Chief Executive Officer and Chief Financial Officer 
of Viad Corp pursuant to Section 906 of the Sarbanes-Oxley Act of 
2002. 

32.1 

  ** 

101.INS    ***    Inline XBRL Instance Document. 

101.SCH   ****   Inline XBRL Taxonomy Extension Schema Document. 

101.CAL   ****   Inline XBRL Taxonomy Extension Calculation Linkbase Document.    

101.LAB   ****   Inline XBRL Taxonomy Extension Label Linkbase Document. 

101.PRE   ****   

Inline XBRL Taxonomy Extension Presentation Linkbase 
Document. 

101.DEF   ****   Inline XBRL Taxonomy Extension Definition Linkbase Document.     

104 

  ***    Cover Page Interactive Data File 

* Filed herewith. 

** Furnished herewith. 

*** The Inline XBRL Instance Document and Cover Page Interactive Data File do not appear in the Interactive Data File because their 
XBRL tags are embedded within the Inline XBRL document. 

**** Submitted electronically herewith 

+ Management contract or compensation plan or arrangement. 

86 

 
 
   
   
 
   
 
 
 
   
   
   
 
    
 
 
   
 
 
 
 
   
   
   
 
    
 
 
   
 
 
 
   
   
   
 
    
 
 
   
 
    
 
 
 
   
   
   
 
    
 
 
  
   
 
    
 
 
 
   
   
   
 
    
 
 
   
 
    
 
 
 
   
   
   
 
    
 
 
  
   
 
    
 
 
 
   
   
   
 
    
 
 
  
   
 
    
 
 
 
   
   
   
 
    
 
 
  
   
 
    
 
 
 
   
   
   
 
    
 
 
   
 
    
 
 
 
   
   
   
 
    
 
 
   
 
    
 
 
 
   
   
   
 
    
 
 
 
    
 
 
 
   
   
   
 
    
 
 
   
 
    
 
 
 
   
   
   
 
    
 
 
   
 
    
 
 
 
   
   
   
 
    
 
 
 
    
 
 
 
   
   
   
 
    
 
 
   
 
    
 
 
Item 16. FORM 10-K SUMMARY 

None. 

87 

 
VIAD CORP 
SCHEDULE II – VALUATION AND QUALIFYING ACCOUNTS 

(in thousands) 
Allowances for doubtful accounts: 

December 31, 2020 
December 31, 2021 
December 31, 2022 

Deferred tax valuation allowance: 

December 31, 2020 
December 31, 2021 
December 31, 2022 

Additions 

   Deductions     

Balance at 
Beginning of 
Year 

Charged to 
 Expense(1) 

Charged to 
 Other 
Accounts 

   Write-Offs      Other(2) 

Balance at 
End of Year   

1,200     
5,310     
1,808     

6,712     
(2,700)    
1,580     

4,276     
81,795     
    103,510     

77,369     
21,859     
(702)    

17     
1     
—     

—     
—     
—     

(2,628) 
(680) 
(1,064) 

9     
(123)    
(150)    

5,310 
1,808 
2,174 

— 
— 
— 

81,795 
150     
(144)     103,510 
(1,169)     101,639 

(1) 
(2) 

Includes bad debt recoveries. 
“Other” primarily includes foreign exchange translation adjustments. 

88 

 
 
 
 
 
  
 
  
 
 
 
  
  
  
 
 
 
   
 
 
   
 
   
 
   
 
 
 
 
   
 
 
   
 
   
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to 
be signed on its behalf by the undersigned, thereunto duly authorized, on February 28, 2023. 

SIGNATURES 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on 
behalf of the registrant and in the capacities and on the dates indicated: 

VIAD CORP 

By: 

/s/ Steven W. Moster 
Steven W. Moster 
President and Chief Executive Officer 

Principal Executive Officer 

By: 

/s/ Steven W. Moster 
Steven W. Moster 
President and Chief Executive Officer, 
Director 

Principal Financial Officer 

By: 

/s/ Ellen M. Ingersoll 
Ellen M. Ingersoll 
Chief Financial Officer 

Principal Accounting Officer 

By: 

/s/ Leslie S. Striedel 
Leslie S. Striedel 
Chief Accounting Officer 

Directors 

Beverly K. Carmichael* 
Brian P. Cassidy* 
Denise M. Coll* 
Richard H. Dozer* 
Virginia L. Henkels* 
Patrick T. LaValley* 
Edward E. Mace* 
Joshua E. Schechter* 

By: 

/s/ Ellen M. Ingersoll 
Ellen M. Ingersoll 
Attorney-in-Fact 

Date:  February 28, 2023 

Date:  February 28, 2023 

Date:  February 28, 2023 

Date:  February 28, 2023 

* Pursuant to power of attorney filed as Exhibit 24 to this 2022 Form 10-K 

89