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Vitamin Shoppe

vsi · NYSE Communication Services
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Employees 5001-10,000
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FY2016 Annual Report · Vitamin Shoppe
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(cid:3)

To(cid:3)Our(cid:3)Shareholders:(cid:3)

2016 was an important year for The Vitamin Shoppe as we introduced our Company Reinvention 

strategy and took several important steps to transform the Company.  At the same time, 2016 proved to be 

a more difficult year than we originally forecasted, and sales and earnings were disappointingly at the low 

end of our expectations. As part of our Reinvention Strategy, we reduced the Company’s cost structure 

which  we  believe  will  yield  benefits  for  years  to  come.    Importantly,  our  financial  position  is  strong, 

which enabled us to invest in new stores and other growth initiatives, as well as repurchase $66 million 

worth of our common shares. 

According  to  Nutrition  Business  Journal,  the  vitamins,  minerals  and  supplements  (VMS) 

industry, as well as the broader wellness industry, continue to grow.  What has changed is the consumers’ 

view  of  health  and  wellness.    It  is  no  longer  just  about  pills  and  powders  as  Gen  X  and  Millennials 

embrace  a  more  holistic  view  that  encompasses  healthful  food  and  natural  and  organic  personal  care 

products – an area of expansion in our assortment going forward.   

The  customer  shopping  journey  is  also  changing,  which  requires  us  to  be  adaptable  with  new 

shopping  options  and  behaviors.    In  the  Wellness  market,  consumers  expect  a  seamless  shopping 

experience across all channels (Online, Mobile, Stores), and they demonstrate a strong interest in building 

a relationship beyond transactions that is both educational and inspirational.  Unlike the sea-change that is 

upending  almost  all  retail  sectors  today  our  research  has  shown  that  The  Vitamin  Shoppe  is  in  an 

advantageous position to meet these new requirements.  In fact, this is the very core of our Reinvention 

strategy.    We  have  always  enjoyed  a  strong  relationship  with  our  customers  and  plan  to  leverage  that 

relationship even more aggressively with enhanced technology in stores and online/mobile, which we are 

confident will unlock a greater share of mind and wallet for our Company in the future. 

We began 2016 with a core set of strategic initiatives designed to re-ignite growth, reduce costs 

and  increase  profitability.    We  began  with  initiatives  to  upgrade  the  customer  experience,  including 

changes  to  our  loyalty  program.  Along  the  way,  our  team  has  done  an  excellent  job  with  our  omni-

channel  strategy.  We  launched  Buy  Online,  Pickup  in  Store,  and  we  re-platformed  our  Vitamin 

Shoppe.com  website  to  be  more  mobile  friendly.  Additionally,  our  Auto-Delivery  capabilities  are  now 

available across all our Private Brands and many of our top third-party brands. An important launch was 

our new Brand Defining Store transformation, which was a bold leap forward for The Vitamin Shoppe in 

redefining  Specialty  Retail  in  the  Wellness  sector. We  continue  to  invest  in  training  and  technology  to 

provide  the  tools  for  our  store  Health  Enthusiasts®  who  are  the  secret  sauce  behind  our  outstanding 

customer service.  We are addressing evolving consumer preferences by curating our core VMS products 

and  broadening  our third-party  product  solutions  to  fast  growing  categories  as  well  as  putting  more 

emphasis on our unique, higher-margin private brand portfolio. Our best vendors are also stepping up to 

support  us  with  more  unique  and  innovative  product  solutions.  As  we  move  forward,  we  will  look  for 

ways  to  further  improve  the  value  equation for  our  customers. We  have  over  6  million  active  Healthy 

Awards®  members,  and  their  transactions  account  for  close  to  90%  of  total  sales.   With  increased  data 

analytics  capabilities,  we  plan  to  develop  even  more  personalized  and  effective  marketing  strategies  to 

this important segment of our customer base. 

Our early results would suggest that scaling up these initiatives will provide more stable top and 

bottom line results later in 2017 and return The Vitamin Shoppe to sustainable profitable growth.  We are 

confident  that  the  strategy  we  have  undertaken  is  the  right  one  to  drive  improved  consistency  in  our 

performance and profitability while delivering long-term value for our shareholders. 

I want to thank all of our Health Enthusiasts for their hard work and passion and our shareholders 

for their continued support and belief in both our company and our vision.   And, a sincere thanks to our 

Board, whose counsel continues to shape our strategy and support the initiatives we are pursuing. 

Sincerely, 

Colin Watts 
Chief Executive Officer & Chief Health Enthusiast 
April 12, 2017 

 
 
 
 
 
 
 
Forward Looking Statements  

Statements in the Letter to Shareholders that are not historical facts are "forward looking statements" for 
the  purposes  of  the  safe  harbor  provided  by  Section  21E  of  the  Securities  Exchange  Act  of  1934,  as 
amended,  and  Section  27A  of  the  Securities  Act  of  1933,  as  amended.  We  caution  readers  that  such 
"forward  looking  statements",  including  without  limitation,  those  relating  to  the  Company's  future 
business prospects, new products and services, revenue, stock repurchases, new stores, and results from 
our  Reinvention  strategy,  wherever  they  occur  are  estimates  reflecting  the  judgment  of  the  Company's 
senior management and involve a number of risks and uncertainties that could cause the Company's actual 
results  to  differ  materially  from  those  suggested  by  the  "forward  looking  statements.”You  can  identify 
these  statements  by  forward-looking  words  such  as  "may",  "will",  “expect”,  “believe”,  "intend"  and 
similar words. Such "forward looking statements" should, therefore, be considered in light of the factors 
set  forth  throughout  the  Annual  Report  on  Form  10-K,  including  Item  1A,  "Risk  Factors"  and  Item  7, 
"Management's  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations.”  Except  as 
required  by  law,  we  disclaim  any  intent  or  obligation  to  update  "forward  looking  statements"  to  reflect 
changed assumptions, the occurrence of unanticipated events, or changes to future operating results over 
time. 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

FORM 10-K

È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2016
or

‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

for the transition period from

to

.

Commission file number: 001-34507

VITAMIN SHOPPE, INC.

(Exact name of registrant as specified in its charter)

Delaware
(State or Other Jurisdiction of
Incorporation or Organization)

11-3664322
(IRS Employer
Identification No.)

300 Harmon Meadow Blvd.
Secaucus, New Jersey 07094
(Addresses of Principal Executive Offices, including Zip Code)
(201) 868-5959
(Registrant’s Telephone Number, Including Area Code)
Securities registered pursuant to Section 12(b) of the Act:

Title of Class

Name of the exchange on which registered

Common Stock, $0.01 par value per share

New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act. ‘ Yes È No
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the
Act. ‘ Yes È No
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for the past 90 days. È Yes ‘ No
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during
the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). È Yes ‘ No
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not
contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. ‘
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company. See the definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in
Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer È
Accelerated filer
Non-accelerated filer ‘ (Do not check if a smaller reporting company)
Smaller reporting company ‘
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). ‘ Yes È No
The aggregate market value of the registrant’s voting and non-voting common stock held by non-affiliates of the registrant was
approximately $717,583,499 as of June 25, 2016, the last business day of the registrant’s most recently completed second fiscal
quarter, based on the closing price of the common stock on the New York Stock Exchange.
As of January 28, 2017, Vitamin Shoppe, Inc. had 23,424,956 shares of common stock outstanding.

‘

The information required by Part III of this report, to the extent not set forth herein, is incorporated by reference from the
Registrant’s definitive Proxy Statement to be filed for the 2017 Annual Meeting of the Stockholders.

DOCUMENTS INCORPORATED BY REFERENCE

TABLE OF CONTENTS

Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.

Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures

PART I

PART II

Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases

Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.

Item 10.
Item 11.
Item 12.

Item 13.
Item 14.

of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information

PART III

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder

Matters

Certain Relationships and Related Transactions, and Director Independence
Principal Accounting Fees and Services

Item 15.

Exhibits, Financial Statement Schedules

PART IV

Page

4
16
29
30
30
30

31
33
35
51
51
51
51
52

53
53

53
53
53

54

EX 10.65
EX 21.1
EX 23.1
EX 31.1
EX 31.2
EX 32.1
EX 32.2

EX-101 INSTANCE DOCUMENT
EX-101 SCHEMA DOCUMENT
EX-101 CALCULATION LINKBASE DOCUMENT
EX-101 DEFINITION LINKBASE DOCUMENT
EX-101 LABELS LINKBASE DOCUMENT
EX-101 PRESENTATION LINKBASE DOCUMENT

2

Forward-Looking Statements

This Annual Report on Form 10-K contains “forward-looking” statements within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, as amended, including,
without limitation, statements regarding future financial results and performance, future business prospects,
implementation of omni-channel retailing, revenue, stores, our ability to implement strategic initiatives, realize
improved financial results and meet market expectations, our ability to identify efficiencies and cost reduction
opportunities and realize the benefits of potential savings, share and debt repurchases, product offerings, contract
manufacturing, supply chain network utilization, intellectual property, integration of acquisitions, store
transformation costs, future inventory charges, potential charges related to Nutri-Force, estimated costs to open a
new distribution center, working capital, liquidity, capital expenditures, interest costs, industry based factors,
including the level of competition in the vitamin, mineral and supplement industry, continued demand from the
primary markets Vitamin Shoppe, Inc. (the “Company” or “we”) serves, consumer perception of our products,
the availability of raw materials, as well as economic conditions generally and factors more specific to the
Company such as compliance with manufacturing, healthcare, environmental and other regulations, changes in
accounting standards, certifications and practices and restrictions imposed by the Company’s Convertible Notes
and our Revolving Credit Facility (as defined below), including financial covenants and limitations on the
Company’s ability to incur additional indebtedness and the Company’s future capital requirements, and other
risks, uncertainties and factors set forth under Item 1A., entitled “Risk Factors” in this Annual Report on
Form 10-K. You can identify these forward-looking statements by the use of words such as “outlook”,
“believes”, “expects”, “potential”, “continues”, “may”, “will”, “should”, “seeks”, “predicts”, “intends”, “plans”,
“estimates”, “anticipates”, “target”, “could” or the negative version of these words or other comparable words.
These statements are subject to various risks and uncertainties, many of which are outside our control, including,
among others, product liability claims and recalls, the availability of insurance, the strength of the economy,
changes in the overall level of consumer spending, the performance of the Company’s products within the
prevailing retail environment, trade restrictions, changes in tax policy, regulatory restrictions, political
environment, international operations, availability of suitable store locations at appropriate terms, new credit card
technology, e-commerce relationships, disruptions of manufacturing, warehouse or distribution facilities or
information systems, and other specific factors discussed herein and in other Securities and Exchange
Commission (the “SEC”) filings by us (including our reports on Forms 10-K and 10-Q filed with the SEC).

We believe that all forward-looking statements are based on reasonable assumptions when made; however, we
caution that it is impossible to predict actual results or outcomes or the effects of risks, uncertainties or other
factors on anticipated results or outcomes with certainty and that, accordingly, one should not place undue
reliance on these statements. Forward-looking statements speak only as of the date when made and we undertake
no obligation to update these statements in light of subsequent events or developments. Actual results may differ
materially from anticipated results or outcomes discussed in any forward-looking statement.

Electronic Access to Company Reports

Our investor website can be accessed at www.vitaminshoppe.com under “Investor Relations”. Our Annual
Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and amendments to those
reports filed with or furnished to the SEC pursuant to Section 13(a) or Section 15(d) of the Securities Exchange
Act of 1934, as amended, are available free of charge on our investor website under the caption “SEC Filings”
promptly after we electronically file those materials with, or furnish those materials to, the SEC. No information
contained on any of our websites is intended to be included as part of, or incorporated by reference into, this
Annual Report on Form 10-K. Information relating to corporate governance at our Company, including our
Corporate Governance Guidelines, our Standards of Business Conduct for all directors, officers, and employees,
and information concerning our directors, Committees of the Board, including Committee charters, and
transactions in Company securities by directors and executive officers, is available at our investor website under
the captions “Corporate Governance” and “SEC Filings”. Paper copies of these filings and corporate governance
documents are available to stockholders free of charge by written request to Investor Relations, Vitamin Shoppe,
Inc., 300 Harmon Meadow Blvd., Secaucus, New Jersey 07094. Documents filed with the SEC are also available
on the SEC’s website at www.sec.gov.

3

PART I

Unless the context requires otherwise, references in this Annual Report on Form 10-K to “VSI”, the “Company”,
“we”, “us” and “our” collectively refer to Vitamin Shoppe, Inc., its wholly owned subsidiary, Vitamin Shoppe
Industries Inc. (“VS Industries”) and the wholly owned subsidiaries of VS Industries. References to “Fiscal” or
“Fiscal Year” mean the fifty-three weeks ended December 31, 2016 and the fifty-two weeks ended December 26,
2015 and December 27, 2014 for Fiscal Year 2016, Fiscal Year 2015 and Fiscal Year 2014, respectively, and
references to “Fiscal” and “Fiscal Year” for other years are similarly based on a fifty-two week or fifty-three
week fiscal year, as applicable.

Item 1. Business

Overview of our Company

We are a multi-channel specialty retailer and contract manufacturer of vitamins, minerals, herbs, specialty
supplements, sports nutrition and other health and wellness products. We market approximately 900 nationally
recognized brands as well as our own brands, which include The Vitamin Shoppe®, BodyTech®, True Athlete®,
Mytrition®, plnt®, ProBioCare®, Next Step® and Betancourt Nutrition®. We believe we offer one of the largest
varieties of products among vitamin, mineral and supplement (“VMS”) retailers and continue to refine our
assortment with approximately 7,000 stock keeping units (“SKUs”) offered in our typical store and
approximately 10,000 additional SKUs available through e-commerce. Our broad product offering enables us to
provide our customers with a depth of selection of products that may not be readily available at other specialty
retailers or mass merchants, such as discount stores, supermarkets, drugstores and wholesale clubs. We believe
our product offering and emphasis on product knowledge and customer service helps us meet the needs of our
target customer and serves as a foundation for enhancing customer loyalty.

We sell our products through three operating segments: retail, direct and manufacturing. In our retail segment,
which includes Vitamin Shoppe and Super Supplements retail store formats, we have leveraged our store
economic model by opening a total of 137 stores from the beginning of Fiscal Year 2014 through Fiscal Year
2016. As of December 31, 2016, we operated 775 stores located in 45 states, the District of Columbia and Puerto
Rico, primarily located in retail centers and stand alone locations. In our direct segment, we sell our products
directly to consumers through the internet, primarily at www.vitaminshoppe.com. Our e-commerce sites
complement our in-store experience by extending our retail product offerings and enable us to access customers
outside our retail markets and those who prefer to shop online. Our manufacturing segment provides custom
manufacturing and private labeling of VMS products, and develops and markets our own branded products for
both sales to third parties and for the VSI product assortment.

During Fiscal 2015, the Company began development of a strategic plan focused on upgrading our customers’
experience across our retail and e-commerce channels, the “reinvention strategy”. The Company worked with
outside consultants to analyze qualitative and quantitative information relevant to our customers’ experience. The
reinvention strategy is focused on upgrading the customer experience to inspire our target customers with
changes to curate our product assortment, opportunities to increase private brands penetration, enhancements to
the in-store and digital experience, store layout, as well as changes to improve the effectiveness of our loyalty
program. The Company incurred approximately $9.0 million of selling, general and administrative costs during
Fiscal 2016 in connection with the reinvention, of which approximately $6.0 million of such costs are expected to
be on-going. These costs include additional internal resources, improvements to store network connectivity, and
outside consultants. The Company is in the process of testing several initiatives and expects to realize improved
financial results from the reinvention beginning in Fiscal 2017. In addition, we have engaged a consulting firm in
Fiscal 2016 to identify other efficiencies and cost reduction opportunities focusing on product sourcing, store
operations, pricing and promotions, and corporate expenses. During Fiscal 2016, we incurred $3.8 million of
costs in connection with identifying other efficiencies and cost reduction opportunities. As a result of this cost
reduction project, we have identified savings potential with an estimated value of at least $24.0 million on an
annualized basis.

4

In Fiscal 2015, we also performed a review of certain business operations. As part of this review, the Company
implemented changes to more closely align Super Supplements stores with current processes and assortments in
the Vitamin Shoppe retail stores. As a result, net costs of $1.8 million and $1.0 million were incurred during
Fiscal 2015 and Fiscal 2016, respectively. Annual cost savings resulting from these actions are estimated to be
$1 million to $2 million. In addition, the Company decided to cease operations in Canada, and as a result net
costs of $0.9 million and $1.9 million were incurred in Fiscal 2015 and Fiscal 2016, respectively. The annual cost
savings related to ceasing operations in Canada are estimated to be approximately $1.0 million. Costs for these
two initiatives include lease liabilities, markdown charges on inventory and employee severance.

Segment Information

We operate through three business segments: retail, which includes Vitamin Shoppe and Super Supplements
retail store formats, direct, which consists of our e-commerce formats, and manufacturing, which consists of the
Nutri-Force manufacturing operations. For additional information, refer to Note 15, “Segment and Product Data”
to our consolidated financial statements included in this Annual Report on Form 10-K.

Retail. Through our retail store formats, we believe we differentiate ourselves in the VMS industry. What makes
us unique is our broad selection of VMS products and our stores are staffed with trained and knowledgeable
employees, who we refer to as Health Enthusiasts®, and who are able to inform our customers about product
features and assist in product selection.

Since the beginning of Fiscal 2014 through Fiscal 2016, we have opened 137 stores, expanding our presence in
our existing markets as well as entering new markets. In Fiscal 2017, the rate of new store growth and
remodeling of existing stores is being further evaluated as part of the reinvention. In addition, our new stores
since the beginning of Fiscal 2013 are approximately 2,900 square feet compared to the average of our total store
portfolio of approximately 3,500 square feet.

Direct. We sell our products directly to consumers through the internet, primarily at www.vitaminshoppe.com.
Our e-commerce sites complement our in-store experience by extending our retail product offerings with
approximately 10,000 additional SKUs that are not available in our stores and enable us to access customers
outside our retail markets and those who prefer to shop online.

Manufacturing. Through Nutri-Force, we provide custom manufacturing and private labeling of VMS products
and develop and market our own branded products for both sales to third parties and for the VSI product
assortment.

In conjunction with the Company’s reinvention, we are increasing our focus on customer centric initiatives
toward becoming an omni-channel based retailer. As recently launched initiatives, including buy online pickup in
store and subscription sales, continue to develop, the interrelationship among the ways customers can purchase
products from VSI results in sales that are generated and fulfilled across multiple channels. We believe the
historical structure of separate segments for retail stores and e-commerce will no longer be representative of our
operating performance. As a result, beginning in Fiscal 2017, the Company will be updating its segment
reporting to better align with its omni-channel strategy. These changes include combining the current retail and
direct operating segments into one retail operating segment. In addition, certain costs currently classified as
corporate costs, such as retail and direct management costs, will be allocated to the retail operating segment. VSI
has revised its internal management structure to align with our omni-channel strategy.

Industry

The VMS industry is large, estimated to be approximately $41 billion in 2016 according to the Nutrition
Business Journal (“NBJ”), we believe is fragmented, and continued growth is expected as health and wellness
trends continue. According to the NBJ, the VMS industry is expected to register a CAGR of 6.2% from 2016 to

5

2020. Sports supplements and meal replacement categories are projected to post the highest CAGRs at 8.3% and
7.3%, respectively.

Increased focus on healthy diet and nutrition, along with growing fitness and wellness program participation,
serves as a positive trend for the nutritional supplements industry. Retailers of VMS products primarily include
specialty retailers and mass merchants, such as discount stores, supermarkets, drugstores and wholesale clubs.
The specialty retailers typically cater to the more sophisticated VMS customer by focusing on selection and
customer service, while the mass merchants generally offer a limited assortment comprised of more mainstream
products with less customer service. NBJ anticipates that the specialty retail channel will grow at an average rate
of 6.5% through 2020. Additionally, NBJ forecasts the internet channel to grow at an average rate of 10.2% from
2016 to 2020.

Although long-term prospects noted above suggest continued growth, recent trends have created volatility in the
near term and we expect continued volatility. Recent industry trends have been mixed, driven in part by the
prospects of more federal and state involvement in the industry. A lack of clarity on regulation appears to be
dissuading manufacturers from investing in and developing new ingredients/products. Additionally, negative
publicity about the nutritional supplement industry has increased over the past few years and adds further
uncertainty to the fundamental outlook. With product innovation remaining slower than in past years, and
negative headlines/media at heightened levels, VMS industry headwinds appear poised to persist over the near
term.

Over recent years, there has been a shift of market share from specialty retailers to other channels such as mass
market retailers, club chains, drugstore chains and e-commerce companies. This broader competitive channel
availability of VMS products represents a challenge for VSI to keep pace with industry growth rates.

Industry and market data contained or incorporated by reference in this Form 10-K were obtained through
company research, surveys and studies conducted by third parties and industry and general publications or based
on our experience in the industry. We have not independently verified market and industry data from third-party
sources.

Competitive Strengths

We believe there is an opportunity to capitalize on the VMS industry dynamics, and we plan to further develop
the following competitive strengths as part of the foundation of our reinvention strategy:

Value-Added Customer Service. We believe we offer a high degree of customer service. We place a strong
emphasis on employee training and customer service, and view our Health Enthusiasts as a source for health and
wellness information while assisting our customers with their product selections.

Product Selection, Including a Strong Assortment of Private Brands. We believe we have a broad merchandise
assortment. We complement our assortment with our private brands merchandise which accounted for
approximately 21% of our net sales in Fiscal 2016.

Attractive Customer Base. We have a large base of customers who proactively manage their health and wellness
through the use of vitamins and supplements. In Fiscal 2016, 86% of our net sales (excluding Nutri-Force net
sales) were attributable to our Healthy Awards customers. Our no-fee Healthy Awards Program promotes brand
loyalty among our customers and allows our customers to earn points redeemable for future purchases,
approximately 66% of which were redeemed in Fiscal 2016. We also utilize our Healthy Awards Program
database to track customer purchasing patterns across our retail and direct business segments, analyze market and
industry trends and create targeted merchandising and marketing strategies. In Fiscal 2016, we announced
enhancements to this program, including the issuance of certificates on a quarterly basis.

6

Highly Refined Real Estate Strategy. We apply demanding criteria to our retail site selection. We locate our
stores primarily in attractive stand-alone locations or endcap (corner) positions in retail centers. We believe that
the location and visibility of our real estate is an important component of our customer acquisition strategies.

Multi-Channel Retailer. We are a multi-channel retailer, distributing products through our retail stores and our
e-commerce sites, enabling us to access customers outside our retail markets and those who prefer to shop online.
This business model affords us multiple touch points of interaction with our customers, which allows us to gather
data and communicate with them in person, through our call center and via the internet.

Experienced Management Team with Proven Track Record. We have assembled a management team across a
broad range of disciplines with extensive experience in building leading national specialty retailers.

Business Strategy

We intend to pursue the following key strategies in order to execute our reinvention strategy:

•

•

•

•

•

•

Upgrading our Customers’ Shopping Experience – We are focusing on enhancing both our in-store and
digital experience. This will include improvements to our store layout, the remodeling of stores, changes to
our product assortment, increasing the penetration of private brands and continuing to enhance the features
and functionality of our e-commerce sites and providing our customers with a more personalized shopping
experience;

Building Relationships – To enhance relationships with our customers including improving the utilization
of our Health Enthusiasts, customer relationship management program, website and mobile functionality, in
order to personalize our relationship and gain a greater share of their discretionary spending;

Store and Comparable Sales Growth – To increase sales and profitability of our existing store base as well
as continue opening new stores in the future. We are further evaluating changes to our store format in order
to enhance our customers’ shopping experience;

Cost Reduction Initiatives – To improve operating performance through initiatives focused on reducing
costs in areas such as product sourcing, promotions and various other reductions to selling, general and
administrative expenses;

Private Brands – We are focused on the development of new private brands and the extension of existing
private brands to establish a point of differentiation for our customers; and

Vertical integration – The acquisition of the manufacturing operations of Nutri-Force allows us to better
control the production and timing of new product introductions and should enhance profitability. We intend
to focus on increasing the portion of the VSI private brands assortment manufactured by Nutri-Force in
order to leverage capacity, and implement a series of initiatives designed to improve the financial
performance of Nutri-Force.

Store Counts and Locations

We plan to open approximately 15 new stores in Fiscal 2017 and the rate of new store growth and remodeling of
existing stores is being further evaluated as part of the reinvention strategy. The following table shows the
change in our network of stores for the Fiscal Years 2012 through 2016:

Store Data:
Stores open at beginning of year

Stores opened
Stores acquired
Stores closed

Stores open at end of year

7

Fiscal Year

2016

2015

2014

2013

2012

659
717
758
26
61
50
— — —

(9)

(9)

(3)

528
579
52
54
31 —
(3)

(3)

775

758

717

659

579

New stores have typically required approximately four to five years to mature, generating lower store level sales
in the initial years than our mature stores. As a result, new stores generally have a negative impact on our overall
operating margin. In addition, our new stores since the beginning of Fiscal 2013 are approximately 2,900 square
feet compared to the average of our total store portfolio of approximately 3,500 square feet. As these stores
mature, we expect them to contribute positively to our operating results. The following table reflects our store
count by state, as well as the District of Columbia and Puerto Rico at December 31, 2016:

Stores Open at
December 31, 2016

Stores Open at
December 31, 2016

Alabama
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Missouri
Mississippi

5
12
2
90
8
11
3
1
77
24
7
2
41
13
3
3
5
8
2
22
21
19
10
8
1

Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
Wisconsin

Puerto Rico

Total

2
8
6
33
3
73
26
25
3
9
30
2
16
1
13
54
3
1
26
34
6

3

775

As of December 31, 2016, we leased the property for all of our 775 stores. Our typical lease terms are ten years,
with one or two five-year renewal options. We do not believe that any individual store property is material to our
financial condition or results of operations. Of the leases for our stores, 30 expire in Fiscal 2017, 95 expire in
Fiscal 2018, 107 expire in Fiscal 2019, 95 expire in Fiscal 2020, 94 expire in Fiscal 2021 and the balance expire
in Fiscal 2022 or thereafter. For the majority of our leases, renewal options remain available.

Products

We organize our products by category enabling comparisons between different brands within each product sub-
category. In addition, our stores are staffed with experienced and knowledgeable Health Enthusiasts, many of
whom are regular and informed VMS consumers. Our Health Enthusiasts are equipped with tablets to inform our
customers about product features and assist our customers in product selection. To further inform our customers,
our stores are equipped with Aisle 7®, an independent source of health and wellness information.

8

We offer a comprehensive selection of vitamins, minerals, herbs, homeopathic remedies, specialty supplements
such as fish oil, probiotics, glucosamine and Co Q10, sports nutrition, weight management, as well as natural
bath and beauty products. Our offering includes approximately 17,000 SKUs from approximately 900 brands,
including our own brands such as The Vitamin Shoppe®, BodyTech®, True Athlete®, Mytrition®, plnt®,
ProBioCare®, Next Step® and Betancourt Nutrition® brands which include products such as Ultimate Man,
Ultimate Woman, Ultimate 10 Probiotic, Whey Tech and Whey Tech Pro 24 Proteins. We also offer a
comprehensive assortment from leading national brands such as Optimum Nutrition®, Cellucor®, Garden of
Life®, Quest Nutrition®, Solaray®, Solgar® and Nature’s Way®. This extensive assortment is designed to provide
our customers with a unique selection of available products to help them achieve their health and wellness
goals. Sales of our branded products accounted for approximately 21% of our net sales in Fiscal 2016.

Key Product Categories

Below is a comparison of our net merchandise sales by major product category and the respective percentage of
our total net merchandise sales for the periods shown (dollars in thousands).

Product Category

Fiscal 2016 (a)

Fiscal 2015 (b)

Fiscal 2014 (b)

Dollars

%

Dollars

%

Dollars

%

Vitamins, Minerals, Herbs and Homeopathy
Sports Nutrition
Specialty Supplements
Other

$ 339,597
408,288
308,945
230,252

26.4% $ 320,872
31.7% 421,293
24.0% 289,938
17.9% 232,399

25.4% $ 311,863
33.3% 419,804
22.9% 288,045
18.4% 190,285

Total

Delivery Revenue

1,287,082
2,161

100.0% 1,264,502
2,047

100.0% 1,209,997
3,049

$1,289,243

$1,266,549

$1,213,046

25.8%
34.7%
23.8%
15.7%

100.0%

(a) Fiscal 2016 includes a 53rd week.
(b) Fiscal 2015 and Fiscal 2014 figures have been restated to conform with changes to Fiscal 2016 product

category classifications.

Vitamins, Minerals, Herbs and Homeopathy

Vitamins and minerals are recommended to maintain health, proactively to improve health and in support of
specific health conditions. These products help prevent nutrient deficiencies that can occur when diet alone does
not provide all the necessary vitamins and minerals our bodies need. The vitamin and mineral product category
includes multi-vitamins, which many consider to be a foundation of a healthy regimen, lettered vitamins, such as
Vitamins A, C, D, E, and B-complex, along with major and trace minerals such as calcium, magnesium,
chromium and zinc.

Herbs offer a natural remedy to address specific conditions. Certain herbs help support specific body systems,
including ginkgo to support brain function and milk thistle to help support liver function, as well as other less
common herbs such as black cohosh for menopause support. Herbal products include whole herbs, standardized
extracts, herb combination formulas and teas. Homeopathic remedies offer our customers the ability to address
health concerns while providing the safety of having no known drug interactions or side effects.

With approximately 6,500 SKUs in this product category, a wide range of potency levels and multiple delivery
systems, our customers have many choices to fit their individual needs.

Sports Nutrition

Our sports nutrition consumers are looking for products to help maintain or supplement a healthy lifestyle. These
products are used in conjunction with cardiovascular conditioning, weight training and sports activities. Major

9

categories in sports nutrition include protein and weight gain powders, meal replacements, weight management,
and pre and post-workout supplements to either support energy production or enhance recovery after exercise.
Our sports nutrition products are offered in many convenient forms, such as powders, tablets, capsules, soft gels
and liquids. Our sports nutrition consumers include the sports enthusiast, weekend warrior, endurance athlete,
marathoner, serious bodybuilder, as well as those seeking to maintain a healthy fitness level. We offer
approximately 2,000 SKUs in sports nutrition.

Specialty Supplements

Specialty supplements help supply higher levels of nutrients than diet alone can provide, help individuals stay
healthy, and support specific conditions and life stages such as childhood, pregnancy, menopause and aging.
Categories of specialty supplements include omega fatty acids, probiotics and condition specific formulas.
Certain specialty supplements, such as organic greens, psyllium fiber and soy proteins, provide added support
during various life stages. Folic acid is specifically useful during pregnancy. Super antioxidants, such as
coenzyme Q-10, grapeseed extract and pycnogenol, address specific conditions. High ORAC (oxygen radical
absorptive capacity) fruit concentrates such as; gogi, mangosteen, pomegranate and blueberry help prevent
oxygen radical damage. Other specialty supplement formulas are targeted to support specific organs, biosystems
and body functions. We offer approximately 4,500 SKUs of specialty supplements.

Other

Our “Other” category represents all other product classifications we stock that are not included within the
previously described categories. These products include items such as on the go bars, drinks and snacks, natural
beauty and personal care. Our on the go bars, drinks and snacks offer our customers access to an offering of
protein, low carb and natural bars, protein, energy and functional beverages and natural snacks. Natural beauty
and personal care products offer an alternative to traditional products that often contain synthetic and/or other
ingredients that our customers find objectionable. Our customers choose these products over more traditional
products because they contain organic and natural ingredients, are free of pesticides or not tested on animals and/
or are more closely aligned with the health and wellness goals of our customers. We offer approximately 4,000
SKUs for our Other category. In Fiscal 2016, Fiscal 2015 and Fiscal 2014, our Other product category includes
net merchandise sales to third parties of Nutri-Force of $50.0 million, $56.6 million and $40.3 million,
respectively.

Delivery Revenue

Delivery revenue represents amounts billed to customers for shipping fees.

Access to New Products

One of the many components of customer satisfaction is the introduction of new products. We identify customer
and market trends by listening to our customers, Health Enthusiasts, vendors, contract manufacturers and market
influencers. We maintain active partnerships with our vendors to stay on top of their product offerings and to
bring new products to our customers quickly. In addition, we have a knowledgeable team in-house who focuses
on bringing new Vitamin Shoppe branded products to our offering. Each year we launch many new products
under our own brands, including the launch in Fiscal 2016 of approximately 60 new products. These include new
product expansions into sustained release proteins and Isotech 42 ready to drink clear proteins in our BodyTech®
brand, and the expansion of our plnt® brand with the addition of key items such as protein based meal
replacement powders, mushroom immune formula and adaptogenic herb formulas.

Manufacturing

Through Nutri-Force, we provide custom manufacturing and private labeling of VMS products and develop and
market our own branded products for both sales to third parties and for the VSI product assortment. Our

10

manufacturing operations, which are located in Miami Lakes, Florida, produce tablets, capsules, soft-gels and
powders. By operating our own manufacturing facilities, we believe we have the ability to better control the
production and timing of new product introductions, and maintain high standards of product quality.

Suppliers and Inventory

The Company had one supplier from whom we purchased at least 5% of our merchandise during Fiscal 2016,
two suppliers from whom we purchased at least 5% of our merchandise during Fiscal 2015 and one supplier from
whom we purchased at least 5% of our merchandise during Fiscal 2014. We purchased approximately 11% of
our total merchandise from these suppliers during Fiscal 2016 and approximately 17% during Fiscal 2015 and
12% during Fiscal 2014.

We consider numerous factors in supplier selection, including, but not limited to, quality, price, credit terms, and
product offerings. As is customary in our industry, we generally do not have long-term contracts with any
supplier and most suppliers may discontinue selling to us at any time.

We strive to maintain sufficient inventory to enable us to provide a high level of service to our customers.
Inventory, accounts receivable and accounts payable levels, payment terms and return policies are in accordance
with standard business procedures. We maintain a distribution network which we use in conjunction with a just-
in-time inventory ordering system that we use to replenish our stores based upon customer demand of a given
product or products. Our working capital requirements for merchandise inventory will continue to increase as we
continue to open additional stores and expand our distribution network. Currently, our practice is to establish an
inventory level of approximately $145,000 at cost for each of our stores, the cost of which is partially offset by
vendor incentive and allowance programs. Additionally, 30 day payment terms have been extended to us by
some of our suppliers allowing us to effectively manage our inventory and working capital. We believe that our
buying power enables us to receive favorable pricing terms and enhances our ability to obtain high demand
merchandise.

Warehouse and Distribution

We operate our supply chain primarily from two Company operated distribution center facilities. The Company
operates distribution centers in North Bergen, New Jersey and Ashland, Virginia. By operating our own facilities
we gain greater control over operations and costs. Our products manufactured by Nutri-Force are warehoused
and distributed through its Miami Lakes, Florida facilities.

In the fourth quarter of 2016, the Company entered into an agreement to lease a warehousing and distribution
facility located in Avondale, Arizona, which we expect to open before the end of Fiscal 2017. We previously
utilized a third-party logistics provider to service the west coast, and we believe operating our own facility will
provide improved service levels and network efficiencies.

Regulatory and Quality Control

The Food and Drug Administration (“FDA”) is the regulatory authority charged with overseeing the products we
offer and the Federal Trade Commission (“FTC”) regulates the advertising of those products.

Our Scientific and Regulatory Affairs (“S&RA”) and Legal departments review all aspects of our Company’s
FDA and FTC regulatory processes, ensuring compliance with regulations. We have established processes to
review the underlying safety and efficacy of our branded products, including The Vitamin Shoppe®, BodyTech®,
True Athlete®, Mytrition®, plnt®, ProBioCare®, Next Step® and Betancourt Nutrition®. These processes include
review of the ingredients’ safety information, product formulation, product form, product labeling, the efficacy
and claim support for the product and any marketing materials. All consumer communications that deal with
product and health issues must be approved by S&RA prior to being disseminated to the public.

11

We have standard procedures whereby all potential Vitamin Shoppe contract manufacturers are reviewed and
approved before they can supply any of our branded products. In addition, all potential new products are
evaluated and approved prior to being accepted into our branded product lines.

Our relationships with manufacturers require that all of our branded products not be adulterated or misbranded
under any provisions of the Federal Food, Drug, and Cosmetic Act (“FDCA”) and the regulations promulgated
thereunder. This includes, but is not limited to, compliance with applicable Current Good Manufacturing
Practices (“cGMP”). This means that ingredients in our products must be tested for identity, purity, quality,
strength, and composition before being incorporated into our branded products, and that our final branded
products must again be tested for identity, purity, quality, strength, and composition prior to being released. All
of these products require a certificate of analysis, which includes certification to 100% of label claim.

We have established a standard quality control operating procedure that calls for on-site audits of our contract
manufacturers’ facilities and processes, and have established an internal team that will audit each of these
facilities and work with our contract manufacturers to resolve any noncompliance with dietary supplement cGMP
regulations. We require that our manufacturers have certificates of analysis (such as for microbial testing and
label testing).

Third party vendors, are also subject to a standard review, must comply with our vendor purchase agreement,
including guaranteeing that all third-party products are lawful and manufactured in compliance with applicable
cGMPs, and are required to carry adequate insurance policies to satisfy our standards. Each new product
proposed to be carried by us is reviewed by our S&RA department. They reject those products that they believe
may present undue risk or be unsafe.

Healthy Awards Program

Our Healthy Awards Program, which we established over 15 years ago, encourages our customers to make repeat
purchases and enables us to enhance customer loyalty. The program is free of charge to join, and members earn
one point for every dollar they spend, and points are accumulated toward a credit certificate which can be applied
to a future purchase. Beginning in Fiscal 2016, the Company implemented enhancements to the program,
including the issuance of credit certificates on a quarterly basis compared with annual issuances under the
previous program. We enrolled approximately 2.1 million new members in Fiscal 2016. The number of active
members between retail and online shoppers was approximately 6.3 million as of December 31, 2016. An active
member is a customer that has purchased an item within the last twelve months.

We utilize our Healthy Awards Program database to track customer purchasing patterns across our retail and
direct business segments, analyze market and industry trends and create targeted merchandising and marketing
strategies. In addition, it provides us with customer and demographic data we use to assist us in the selection of
future store locations.

Marketing

We believe our high quality real estate is one of our primary marketing tools, as we locate our stores in high-
visibility areas. We also conduct targeted marketing efforts by sending promotional offers to members of our
Healthy Awards Program, and we continue to develop our digital marketing and social media strategies. We
advertise in national magazines, and engage in local advertising via direct mail, radio and television for certain
new stores.

We promote our own branded products, including The Vitamin Shoppe®, BodyTech®, True Athlete®,
Mytrition®, plnt®, ProBioCare®, Next Step® and Betancourt Nutrition® through our retail channel by placing the
products in strategic and highly visible locations in our stores.

12

Competition

The U.S. nutritional supplements retail industry is highly competitive and fragmented. Competition is based
primarily on quality, product assortment, price, customer service, convenience, marketing support and
availability of new products. We compete with publicly and privately owned companies with broad geographical
market coverage and product categories. We compete with other specialty and mass market retailers, including
GNC®, Whole Foods®, Natural Grocers®, Sprouts Farmers Market®, Vitamin World®, Costco® and other club
chains, Wal-Mart®, drugstore chains including Rite-Aid®, CVS® and Walgreens®, internet and mail order
companies, including Amazon.com®, Puritan’s Pride®, Vitacost.com®, Bodybuilding.com®, Doctors Trust®,
Swanson® and iHerb®, in addition to a variety of independent health and vitamin stores and e-commerce outlets.

Insurance and Risk Management

We purchase insurance to partially offset standard risks in our industry, including policies to cover products
liability, travel liability, auto liability and other casualty and property risks. We are self-insured and utilize high
deductible programs for certain losses related to our employee medical benefits, workers’ compensation and
general liability, although we maintain stop-loss coverage with third-party insurers to limit our liability exposure.
Our insurance rates are based on our safety record, claims experience and trends in the insurance industry.

We face an inherent risk of exposure to product liability claims if, among other things, the use of our products
results in injury. With respect to product liability coverage, we carry insurance coverage typical of our industry
and product lines. Our coverage involves self-insured retentions with primary and excess liability coverage above
the retention amount. We have the ability to refer certain claims to our contract manufacturers, third-party
vendors and their respective insurers to pay the costs associated with any claims arising from those contract
manufacturers’ or third-party vendors’ products. Our insurance covers claims that are not adequately covered by
a contract manufacturer’s or third-party vendor’s insurance and provides for excess secondary coverage above
the limits provided by our contract manufacturers or third-party vendors. We believe we have obtained a prudent
amount of insurance for the insurable risks associated with our business. Our experience is that our insurance
costs have increased in the past, and may increase in the future.

Tradenames and Other Intellectual Property

We believe trademark protection is particularly important to the maintenance of the recognized proprietary brand
names under which we market our products. We own trademarks or trade names that we use in conjunction with
the sale of our products, including The Vitamin Shoppe®, BodyTech®, True Athlete®, Mytrition®, plnt®,
ProBioCare®, Next Step® and Betancourt Nutrition® brand names. We also rely upon trade secrets, know-how,
continuing technological innovations and licensing opportunities to develop and maintain our competitive
position. We protect our intellectual property rights through a variety of methods including trademark and trade
secret laws, as well as confidentiality agreements and proprietary information agreements with vendors,
employees, consultants and others who have access to our proprietary information. Protection of our intellectual
property often affords us the opportunity to enhance our position in the marketplace by precluding our
competitors from using or otherwise exploiting our technology and brands. The carrying value of our trademarks
and brands, which are primarily indefinite lived intangible assets, was $78.9 million at December 31, 2016 and
$79.5 million at December 26, 2015.

Sales from International Sources

For each of the last three years, less than 1.0% of our sales have been derived from international sources.

Employees

As of December 31, 2016, we had a total of 3,887 full-time and 1,616 part-time employees, of whom 4,334 were
employed in our retail channel and 1,169 were employed in corporate, manufacturing, distribution and direct

13

channel support functions. None of our employees belong to a union or are a party to any collective bargaining or
similar agreement except for certain employees at one of our Seattle based stores, who are members of the
United Food & Commercial Workers Local No. 367. We consider our relationships with our employees to be
good.

Environmental

We are subject to numerous federal, state, local and foreign laws and regulations governing our operations,
including the handling, transportation and disposal of our products and our non-hazardous and hazardous
substances and wastes, as well as emissions and discharges into the environment, including discharges to air,
surface water and groundwater. Failure to comply with those laws and regulations could result in costs for
corrective action, penalties or the imposition of other liabilities. Changes in environmental laws or the
interpretation thereof or the development of new facts could also cause us to incur additional capital and
operational expenditures to maintain compliance with environmental laws and regulations. We also are subject to
laws and regulations that impose liability and cleanup responsibility for releases of hazardous substances into the
environment without regard to fault or knowledge about the condition or action causing the liability. Under
certain of these laws and regulations, such liabilities can be imposed for cleanup of previously owned or operated
properties. The presence of contamination from those substances or wastes could also adversely affect our ability
to utilize our leased properties. Compliance with environmental laws and regulations has not had a material
effect upon our earnings or financial position; however, if we violate any environmental obligation, it could have
a material adverse effect on our business or financial performance.

Government Regulation

The formulation, manufacturing, processing, labeling, packaging, advertising and distribution of our products are
subject to regulation by various federal agencies, including the FDA, the FTC, the Consumer Product Safety
Commission, the U.S. Department of Agriculture (“USDA”) and the Environmental Protection Agency (“EPA”).
These activities are also regulated by various agencies of the states and localities in which our products are sold.
The FDA, under the Federal Food, Drug, and Cosmetic Act (“FDCA”) regulates the processing, formulation,
safety, manufacture, packaging, labeling and distribution of dietary supplements (including vitamins, minerals,
and herbs) and cosmetics. The FTC regulates the advertising of these products.

The Dietary Supplement Health and Education Act of 1994 (“DSHEA”) amended the FDCA to establish a new
framework governing the composition, safety, labeling and marketing of dietary supplements. “Dietary
supplements” are defined as vitamins, minerals, herbs, other botanicals, amino acids and other dietary substances
for human use to supplement the diet, as well as concentrates, metabolites, constituents, extracts or combinations
of such dietary ingredients. Generally, under DSHEA, dietary ingredients that were on the market prior to
October 15, 1994 may be used in dietary supplements without notifying the FDA. New dietary ingredients (i.e.,
not marketed in the U.S. prior to October 15, 1994) must be the subject of a new dietary ingredient notification
submitted to the FDA unless the ingredient has been “present in the food supply as an article used for food”
without being “chemically altered.” A new dietary ingredient notification must provide the FDA with evidence of
a “history of use or other evidence of safety” establishing that use of the dietary ingredient “will reasonably be
expected to be safe.” A new dietary ingredient notification must be submitted to the FDA at least 75 days before
the initial marketing of the new dietary ingredient. There can be no assurance that the FDA will accept the
evidence of safety for any new dietary ingredients that we may want to market, and the FDA’s refusal to accept
such evidence could prevent the marketing of such dietary ingredients. In 2011, the FDA issued draft guidance
regarding new dietary ingredient notifications, including the scope of the notification requirement and the content
of such notifications, and in August 2016, the FDA issued revised draft guidance. While the revised draft
guidance is not enforceable, it may be deemed to represent the FDA’s current point of view. Should the FDA
enforce the draft guidance as currently written, it would have a negative effect on the innovation and continued
marketing of dietary supplements. There is no certainty that the FDA will accept any particular evidence of
safety for any new dietary ingredient. The FDA’s refusal to accept such evidence could prevent the marketing of
those dietary ingredients.

14

DSHEA permits “statements of nutritional support” to be included in labeling for dietary supplements without
premarket FDA approval. Such statements must be submitted to the FDA within 30 days of first use in marketing
and must be accompanied by a label disclosure that “This statement has not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.” Such statements
may describe how a particular dietary ingredient affects the structure, function or general well-being of the body,
or the mechanism of action by which a dietary ingredient may affect body structure, function or well-being, but
may not expressly or implicitly represent that a dietary supplement will diagnose, cure, mitigate, treat, or prevent
a disease. Any statement of nutritional support we make in labeling must possess scientific evidence
substantiating that the statement is truthful and not misleading. If the FDA were to determine that a particular
statement of nutritional support was an unacceptable drug claim or an unauthorized version of a health claim
about disease risk reduction for a food product, or if the FDA were to determine that a particular claim was not
adequately supported by existing scientific data or was false or misleading, we would be prevented from using
that claim. In addition, the FDA deems internet materials as labeling; therefore, our internet materials must
comply with FDA requirements and could be the subject of regulatory action by the FDA, or by the FTC if that
agency, reviewing the materials as advertising, considers the materials false and misleading.

DSHEA provides that so-called “third-party literature,” such as a reprint of a peer-reviewed scientific publication
linking a particular dietary ingredient with health benefits, may be used “in connection with the sale of a dietary
supplement to consumers” without the literature being subject to regulation as labeling. Such literature must not
be false or misleading; the literature may not “promote” a particular manufacturer or brand of dietary
supplement; and a balanced view of the available scientific information on the subject matter must be presented.
If the literature fails to satisfy each of these requirements, we may be prevented from disseminating such
literature with our products, and any dissemination could subject our product to regulatory action as an illegal
drug.

In June 2007, the FDA published current Good Manufacturing Practice (“cGMP”) regulations that govern the
manufacturing, packing and holding of dietary ingredients and dietary supplements. cGMP regulations require
dietary supplements to be prepared, packaged and held in compliance with strict rules, and require quality control
provisions similar to those in the cGMP regulations for drugs. The FDA could inspect one of our facilities or
those of one of our contract manufacturers and determine that the facility was not in compliance with these
regulations, and cause affected products made or held in the facility to be subject to FDA enforcement actions.
We believe our manufacturing and distribution facilities and practices comply with these rules. In addition, as is
common practice in the industry, we rely on our third-party contract manufacturers to ensure that the products
they manufacture and sell to us comply with all applicable regulatory requirements and seek representations and
warranties in our agreements with these contract manufacturers confirming such compliance.

The FDA has broad authority to enforce the provisions of the FDCA applicable to foods, dietary supplements,
and cosmetics, including powers to issue a public warning letter to a company, to publicize information about
illegal products, to request a recall of illegal products from the market, and to request the United States
Department of Justice to initiate a seizure action, an injunction action, or a criminal prosecution in the U. S.
courts.

The FTC exercises jurisdiction over the advertising of foods, dietary supplements and cosmetics. In recent years,
the FTC has instituted numerous enforcement actions against dietary supplement companies for failure to have
adequate substantiation for claims made in advertising or for the use of false or misleading advertising claims. As
a result of our efforts to comply with applicable statutes and regulations, we have from time to time reformulated,
eliminated or relabeled certain of our products and revised certain provisions of our sales and marketing
program. The FTC has broad authority to enforce its laws and regulations applicable to foods, dietary
supplements and cosmetics, including the ability to institute enforcement actions which often result in consent
decrees, injunctions, and the payment of civil penalties by the companies involved. Failure to comply with the
FTC’s laws and regulations could impair our ability to market our products.

15

We are also subject to regulation under various state and local laws that include provisions governing, among
other things, the registration, formulation, manufacturing, packaging, labeling, advertising and distribution of
foods, dietary supplements and cosmetics. In addition, in the future, we may become subject to additional laws or
regulations administered by the FDA or by other federal, state, local or foreign regulatory authorities, to the
repeal of laws or regulations that we consider favorable, such as DSHEA, or to more stringent interpretations of
current laws or regulations. In the future, we believe the dietary supplement industry will likely face increased
scrutiny from federal and state regulatory authorities. It is difficult to predict the effect future laws, regulations,
repeals or interpretations will have on our business. However, such changes in the regulatory landscape could
require the reformulation of certain products, recalls or discontinuance of certain products, additional
administrative requirements, revised or additional labeling, increased scientific substantiation or other new
requirements. Any such changes could have a material adverse effect on our business or financial performance.

Corporate Information

We were incorporated in Delaware on September 27, 2002. Our principal executive offices are located at
300 Harmon Meadow Blvd., Secaucus, New Jersey 07094.

Item 1A. Risk Factors

You should carefully consider the following factors, in addition to other information in this Annual Report on
Form 10-K, in evaluating our Company and our business.

Risks Related to Our Business and Industry

We operate in a highly competitive industry and our failure to compete effectively could materially and
adversely affect our sales and growth prospects.

The U.S. nutritional supplements retail industry is a large and highly fragmented industry. We compete primarily
against other specialty retailers, supermarkets, drugstores, mass merchants, multi-level marketing organizations
and e-commerce companies. This market is highly sensitive to the introduction of new products, which may
rapidly capture a significant share of the market. As certain products become more mainstream, with broader
distribution, we experience increased competition for those products. For example, as the trend in favor of low
carb products developed, we experienced increased competition for our low carb products from supermarkets,
drug stores, mass merchants and other food companies. Increased competition from companies that distribute
through retail, e-commerce or wholesale channels could have a material adverse effect on our financial condition
and results of operations. Certain of our competitors may have significantly greater financial, technical and
marketing resources than we do. In addition, our competitors may be more effective and efficient in introducing
new products. Furthermore, if we fail to increase the utilization of our supply chain network, fail to maximize the
efficiency of our ship direct to customers strategy, or fail to provide our customers with an attractive omni-
channel experience, our business and results of operations could be materially and adversely affected. We may
not be able to compete effectively, and any of the factors listed above may cause price reductions, reduced
margins and losses of our market share.

Unfavorable publicity or consumer perception of our products and any similar products distributed by other
companies could have a material adverse effect on our reputation, which could result in decreased sales and
significant fluctuations in our business, financial condition and results of operations.

We depend significantly on consumer perception regarding the safety and quality of our products, as well as
similar products distributed by other companies. Consumer perception of products can be significantly influenced
by adverse publicity in the form of published scientific research, national media attention or other publicity,
whether or not accurate, that associates consumption of our products or any other similar products with illness or
other adverse effects, or questions the benefits of our or similar products or that claims that any such products are
ineffective. A new product may initially be received favorably, resulting in high sales of that product, but that

16

sales level may not be sustainable as consumer preferences change. Future scientific research or publicity could
be unfavorable to our industry or any of our particular products and may not be consistent with earlier favorable
research or publicity. Unfavorable research or publicity could have a material adverse effect on our ability to
generate sales.

Our failure to appropriately and timely respond to changing consumer preferences and demand for new
products and services could significantly harm our customer relationships and our business, financial
condition and results of operations.

Our business is subject to changing consumer trends and preferences. Our failure to accurately predict or react to
these trends could negatively impact consumer opinion of us as a source for the latest products, which in turn
could harm our customer relationships and cause us to lose market share. The success of our product offerings
depends upon a number of factors, including our ability to:

•

•

•

•

•

•

anticipate customer needs;

innovate and develop new products;

successfully introduce new products in a timely manner;

price our products competitively with retail and online competitors;

deliver our products in sufficient volumes and in a timely manner; and

differentiate our product offerings from those of our competitors.

If we do not introduce new products or make enhancements to meet the changing needs of our customers in a
timely manner, some of our products could be rendered obsolete, which could have a material adverse effect on
our sales and other operating results.

We continue to explore new strategic initiatives, including our reinvention strategy, but we may not be able to
successfully execute on, or realize the expected benefits from the implementation of, our strategic initiatives,
and our pursuit of new strategic initiatives may pose significant costs and risks.

In Fiscal 2015, we began development of our reinvention strategy to refocus our business on market-based
opportunities for stronger growth. As part of our reinvention strategy, we are comprehensively reviewing our
customer experience. Our reinvention strategy may include initiatives to optimize product assortment, integration
of technology and e-commerce, changes to the layout and design of our retail stores, and improvements in
service levels provided by our Health Enthusiasts. Our strategic initiatives are also focused on, among other
things, developing a presence in new international markets through franchise, wholesale and retail distribution
opportunities, developing new products, and evaluating acquisitions and joint ventures. Our future operating
results are dependent, in part, on our management’s success in implementing the reinvention strategy and other
strategic initiatives, and as a result could divert management’s attention from our existing business as
management focuses on developing the initiative and related operations. Also, our short-term operating results
could be unfavorably impacted by the opportunity and financial costs associated with the implementation of our
strategic plans, such as consulting fees incurred in connection with the reinvention strategy, and we might not
realize the benefits from such strategies. In addition, we may not be successful in achieving the intended
objectives of the reinvention strategy and other strategic initiatives in a timely manner or at all.

We may experience product recalls, withdrawals or seizures, which could materially and adversely affect our
business, financial condition and results of operations.

We may be subject to product recalls, withdrawals or seizures if any of the products we sell or the products that
we manufacture for third parties is believed to cause injury or illness or if we are alleged to have violated
governmental regulations in the manufacturing, labeling, promotion, sale or distribution of those products. A

17

significant recall, withdrawal or seizure of any of the products we manufacture or sell may require significant
management attention, would likely result in substantial and unexpected costs and may materially and adversely
affect our business, financial condition or results of operations. Furthermore, a recall, withdrawal or seizure of
any of our products may adversely affect consumer confidence in our brands and thus decrease consumer
demand for our products. As is common in the VMS industry, except with respect to the products that we
manufacture at our manufacturing facility, we rely on our contract manufacturers and suppliers to ensure that the
products they manufacture and sell to us comply with all applicable regulatory and legislative requirements. In
general, we seek representations and warranties, indemnification and/or insurance from our contract
manufacturers and suppliers. However, even with adequate insurance and indemnification, any claims of non-
compliance could significantly damage our reputation and consumer confidence in our products. In addition, the
failure of those products to comply with applicable regulatory and legislative requirements could prevent us from
marketing the products or require us to recall or remove such products from the market, which in certain cases
could materially and adversely affect our business, financial condition and results of operations.

Disruptions at our or our contract manufacturers’ manufacturing facilities or loss of our or their
manufacturing certifications could materially and adversely affect our business, financial condition, results of
operations and customer relationships.

Our private brands merchandise accounted for approximately 21% of our net sales in Fiscal 2016. Any
significant disruption in a contract manufacturers’ manufacturing facilities for any reason, including regulatory
requirements, an FDA determination that the facility is not in compliance with the cGMP regulations, the loss of
certifications, power interruptions, destruction of or damage to facilities, terrorist attacks, civil unrest, war or the
perceived threat thereof, fires, hurricanes and other natural disasters could disrupt our contract manufacturers’
ability to manufacture products for the Vitamin Shoppe assortment as well as disrupt our ability to manufacture
products for our contract manufacturing customers and our own branded products. Any such disruption could
have a material adverse effect on our business, financial condition and results of operations. While we do not
believe it would be difficult to source our products from other contract manufacturers, a transition period would
be required in order to source our own branded products from other contract manufacturers.

Nutri-Force has incurred operating losses, which are expected to continue in Fiscal 2017. We plan on
implementing initiatives to turnaround the performance of Nutri-Force which may not be successful in
achieving the expected improvements, or may require more time and resources than expected to implement.

The success of the turnaround of our manufacturing operation will depend in large part on our ability to
implement a series of initiatives designed to reduce complexity, such as reduce the manufacture of unprofitable
product and focus on core customers, improve efficiencies, establish core processes and reduce costs and
expenses. If the turnaround plan does not achieve its intended results, the anticipated improvements to our
operating results may not be realized fully or at all, or may take longer to realize than expected, and the costs to
implement this plan could be significantly higher than expected. We expect the turnaround plan to be time
consuming, and require substantial resources and effort. There can be no assurance that the plan will be
successful and as a result, may adversely affect our business, financial results and operations.

Our customers for whom we contract manufacture may significantly influence our business, financial
condition and results of operations.

Our contract manufacturing business is dependent on demand for the products we manufacture for our customers
and we have no control or influence over the market demand for those products. Demand for our customers’
products can be adversely affected by, among other things, regulatory issues, the loss of patent or other
intellectual property rights protection, the emergence of competing products, competition from other contract
manufacturers, negative public or consumer perception of those products or our industry and changes in the
marketing strategies for such products.

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If production volumes of products that we manufacture for third parties and related revenues are not maintained,
it may have a material adverse effect on our business, financial condition and results of operations. Additionally,
any changes in product mix due to our customers’ products may adversely affect our results of operations.

Increases in the price or shortages of supply of key raw materials could materially and adversely affect our
business, financial condition and results of operations.

Our products and the products we manufacture for third parties are composed of certain key raw materials. If the
prices of these raw materials were to increase significantly, it could result in a significant increase to us in the
prices charged to us for our own branded products and third-party products. Raw material prices may increase in
the future and we may not be able to pass on those increases to customers who purchase our products. A
significant increase in the price of raw materials that cannot be passed on to customers could have a material
adverse effect on our business, financial condition and results of operations.

We are reliant upon the supply of raw materials that meet our specifications and the specifications of third parties
for which we manufacture. If any raw material is adulterated and does not meet our specifications or third
parties’ specifications, it could significantly impact our ability to manufacture products and could materially and
adversely affect our business, financial condition and results of operations.

In addition, if we are no longer able to obtain products from one or more of our suppliers on terms reasonable to
us or at all, our ability to perform under contracts with third parties for whom we manufacture products and our
customer relationships could be materially and adversely affected. Events such as terrorist attacks, civil unrest or
war, or the perceived threat thereof, may also have a significant adverse effect on raw material availability
essential to the manufacturing of our products which could have a material adverse effect on our business,
financial condition and results of operations.

The cost of construction materials we use to build and remodel our stores is also subject to significant price
volatility based on market and economic conditions. Higher construction material prices would increase the
capital expenditures needed to construct a new store or remodel an existing store and could increase the rent
payable by the Company under its leases.

We currently rely primarily on two warehouse and distribution facilities to distribute most of the products we
sell. Disruptions to these warehouse and distribution facilities could adversely affect our business.

Our primary warehouse and distribution operations are currently concentrated in two locations; in North Bergen,
New Jersey and in Ashland, Virginia. Any significant disruption to our two primary distribution centers
operations for any reason, such as a flood, fire or hurricane, could adversely affect our product distributions and
sales until we are able to secure an alternative distribution method. Unexpected delays in deliveries or increases
in transportation costs (including through increased fuel costs) could significantly decrease our sales and
operating results. In addition, labor shortages in the transportation industry or long-term disruptions to the
national and international transportation infrastructure that lead to delays or interruptions of deliveries could
negatively affect our business.

In addition, during Fiscal 2017, we plan on opening a warehousing and distribution facility in Avondale,
Arizona. If we fail to successfully open and effectively utilize this new distribution center, it could have an
adverse affect on our financial results.

Failure to increase the utilization of our supply chain network could have a material adverse effect on our
business.

If we fail to increase the utilization of our supply chain network and expand functionality of our information
technology systems, we could experience increased costs associated with diminished productivity and operating

19

inefficiencies related to the flow of goods through our supply chain, which could have a material adverse effect
on our financial results.

Our existing stores, or any stores we open in the future, may not achieve sales and operating levels consistent
with historical results. In addition, our growth strategy includes the addition of a number of new stores each
year. We may not be able to successfully implement this strategy on a timely basis or at all, and our business
could be materially and adversely affected if we are unable to successfully negotiate favorable lease terms.

Since the beginning of Fiscal 2014, we have opened 137 stores, expanding our presence in our existing markets
as well as entering new markets. Historically, our new stores have reached sales that are consistent with our
mature stores over the course of approximately four to five years. As part of our reinvention strategy, we have
reduced the number of planned new store openings in Fiscal 2017, as we assess the performance of recently
remodeled stores. Our new stores opened since the beginning of Fiscal 2013 average approximately 2,900 square
feet compared to the average of our total store portfolio of approximately 3,500 square feet. Existing stores, or
any new stores we open in the future, may not achieve sales and operating levels consistent with our historical
results. In addition, customer migration from retail stores to e-commerce may also reduce store potential. The
failure of our existing stores and new stores to achieve sales and operating levels consistent with our historical
results could have a material adverse effect on our financial condition and operating results. As of December 31,
2016, we leased 775 stores along with our corporate headquarters, additional office space and manufacturing and
distribution facilities. The store leases are generally for a term of ten years and we have options to extend most
leases for a minimum of five years. Our business, financial condition, and operating results could be materially
and adversely affected if we are unable to continue to negotiate acceptable lease and renewal terms.

In addition, our growth continues to depend, in part, on our ability to open and operate new stores successfully.
The success of this strategy depends upon, among other things, the identification of suitable sites for store
locations, the negotiation of acceptable lease terms, the hiring, training and retention of competent sales
personnel, and the effective management of inventory to meet the needs of new and existing stores on a timely
basis. Our continued expansion will also place increased demands on our operational, managerial and
administrative resources. These increased demands could cause us to operate our business less effectively, which
in turn could cause deterioration in the financial performance of our existing stores. Further, our new store
openings may result in reduced net sales volumes in the direct channel, as well as in our existing stores in those
markets. We expect to fund our expansion through cash flow from operations and, if necessary, by borrowings
under our revolving credit facility. If we experience a decline in performance, we may slow or discontinue store
openings. If we fail to successfully implement these strategies, our financial condition and operating results may
be materially and adversely affected.

Some of our new stores may be located in areas where we have little or no presence or brand awareness. Those
markets may have different competitive conditions, market conditions, consumer tastes and discretionary
spending patterns than our existing markets, which may cause our new stores to be less successful than stores in
our existing markets. Alternatively, many of our new stores will be located in areas where we have existing
stores. Although we have experience in these markets, increasing the number of locations in these markets may
result in inadvertent over-saturation of markets and temporarily or permanently divert customers and sales from
our existing stores, thereby adversely affecting our overall financial performance.

The loss of key management could negatively affect our business.

Our success largely depends on the efforts and abilities of our senior executive group and key personnel. The loss
of the services of one or more of our key executives or personnel, or the increased demands placed on our key
executives and personnel by our continued growth could adversely affect our financial performance and our
ability to execute our strategies. Our continued success also depends on our ability to attract and retain qualified
team members to meet our future growth needs. We may not be able to attract and retain necessary team
members to operate our business.

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Our inability to attract, train and retain highly qualified Health Enthusiasts could adversely impact our
business, financial condition and results of operations.

Our success depends on the continued contributions of our Health Enthusiasts, and the loss of these contributions
could have a material adverse effect on our business. We must attract, train and retain a large and growing
number of qualified Health Enthusiasts, while controlling related labor costs and maintaining our core values.
Our ability to control labor and benefit costs is subject to numerous external factors, including regulatory
changes, prevailing wage rates, and healthcare and other insurance costs. We compete with other retail and non-
retail businesses for these Health Enthusiasts and invest significant resources in training and motivating them.
There is no assurance that we will be able to attract or retain qualified Health Enthusiasts in the future, which
could have a material adverse effect on our business, financial condition and results of operations.

If we fail to protect our brand names, competitors may adopt tradenames that dilute the value of our brand
names.

We may be unable or unwilling to strictly enforce our tradenames in each jurisdiction in which we do business.
In addition, because of the differences in foreign trademark laws concerning proprietary rights, our trademarks
may not receive the same degree of protection in foreign countries as they do in the U.S. Also, we may not
always be able to successfully enforce our trademarks against competitors or against challenges by others. Our
failure to successfully protect our trademarks could diminish the value and efficacy of our past and future
marketing efforts, and could cause customer confusion, which could, in turn, materially and adversely affect our
sales and profitability.

Disruptions in our information systems could damage our reputation, be expensive to remedy and have a
material adverse effect on our business and results of operations.

We rely extensively on information systems for point-of-sale processing in our stores, our e-commerce business,
supply chain, manufacturing operations, financial reporting, human resources and various other processes and
transactions. Our information systems, including those provided and maintained by third-party service providers,
are subject to damage or interruption from power outages or other types of damage, including those due to
computer and telecommunications failures, natural events including hurricanes, fires, floods, earthquakes,
tornadoes, high winds and other severe weather, and from events caused by humans, including computer viruses,
physical or electronic break-ins and acts of war or terrorism. Any of these events could cause system
interruptions, delays and loss of critical data, and could prevent us from accepting and fulfilling customer orders,
process and receive shipments of products, process financial and credit card transactions and providing services,
which could make our product offerings less attractive and subject us to liability as well as result in lost customer
confidence. Additionally, changes in technology could cause our information systems to become obsolete and it
may be necessary to incur additional costs to upgrade such systems, and if our information systems prove
inadequate to handle our growth, we could lose customers, which could have a material adverse effect on our
business, financial condition and results of operations. Our systems are not fully redundant and our disaster
recovery planning may not be sufficient. In addition, we may have inadequate insurance coverage to compensate
for any related losses. Any of these events could damage our reputation, be expensive to remedy and have a
material adverse effect on our business and results of operations.

If we fail to protect the integrity and security of customer-related and other confidential information, we could
be exposed to litigation, increased costs and reputational damage, and our business, results of operations and
financial condition could be materially and adversely affected.

The use of individually identifiable data by us, our customers, our Health Enthusiasts and others is regulated at the
state, federal and international levels. Privacy and information security laws and regulations change from time to time,
and increasing costs of compliance with those laws and regulations and related technology investments could
materially and adversely affect our business and results of operations. Additionally, the success of our e-commerce
operations depends upon the secure transmission of confidential information over public networks, including the use of

21

cashless payments, and we use computers in substantially all other aspects of our business operations, including for
point-of-sale processing in our stores. Such uses give rise to cybersecurity risks, including security breach, espionage,
system disruption, theft and inadvertent release of information. While we have taken significant steps to protect
customers’ personal information, consumer preferences and credit card information, and other confidential information
including our employees’ private information and financial and strategic data about the Company and our business
partners, the intentional or negligent actions of Health Enthusiasts, our suppliers or others may undermine our security
measures. As a result, unauthorized parties may obtain access to our data systems and misappropriate confidential data.
Furthermore, because the methods used to obtain unauthorized access change frequently and may not be immediately
detected, we may be unable to anticipate these methods or implement preventative measures, and our incident response
efforts may not be entirely effective. Any preventative measures we implement may have the potential to negatively
affect our relations with our customers or decrease activity on our websites by making them less user-friendly. If our
data security is compromised, it could have a material adverse effect on our reputation, results of operations and
financial condition, materially increase the costs we incur to protect against those events in the future and subject us to
additional legal risk and a competitive disadvantage. In addition, our customers could lose confidence in our ability to
protect their personal information, which could cause them to stop shopping at our stores or online. The loss of
confidence from a data security breach involving Health Enthusiasts could hurt our, and their, reputation and as a result
cause Health Enthusiast recruiting and retention challenges.

Natural disasters and unusually adverse weather conditions could cause permanent or temporary damage to
our distribution centers or stores, impair our ability to purchase, receive or replenish inventory or cause
customer traffic to decline, all of which could result in lost sales and otherwise materially and adversely affect
our results of operations.

The occurrence of one or more natural disasters, such as hurricanes, fires, floods, earthquakes, tornadoes, high
winds and other severe weather, could materially and adversely affect our operations and results of operations. To
the extent these events result in the closure of our distribution centers, our corporate headquarters, or a significant
number of our stores, or to the extent they adversely affect one or more of our key suppliers, our operations and
results of operations could be materially and adversely affected through an inability to make deliveries to our stores
and through lost sales. In addition, these events could result in increases in fuel (or other energy) prices or a fuel
shortage, delays in opening new stores, the temporary lack of an adequate work force in a market, the temporary or
long-term disruption in the supply of products from suppliers, delay in the delivery of goods to our distribution
centers or stores, the temporary reduction in the availability of products in our stores and disruption to our
information systems, as noted above. These events also could have indirect consequences, such as increases in the
cost of insurance, if they were to result in significant loss of property or other insurable damage.

Our e-commerce business is dependent on certain third parties. Changes in business practices or terms by
such third parties could have a material adverse effect on our results of operations.

Our e-commerce business has several third-party relationships that contribute to our ability to generate revenue
from a variety of online sources. These relationships may be dependent upon third-party tools, such as search
engines, or established business terms negotiated by the Company, or utilization of third party marketplaces. If
the economics of these relationships or the use of the third-party tools used to drive revenue change materially,
this could affect our decision to maintain these relationships, and could result in lost sales and otherwise
materially and adversely affect our financial performance.

If we do not successfully develop and maintain a relevant omni-channel experience for our customers, our
business and results of operations could be materially and adversely affected.

Omni-channel retailing is rapidly evolving, and we must keep pace with changing customer expectations and
new developments by our competitors. Our customers are increasingly using computers, tablets, mobile phones,
and other devices to shop online. As part of our omni-channel strategy, we are making technology investments. If
we are unable to make, improve, or develop relevant customer-facing technology in a timely manner, our ability

22

to compete and our business and results of operations could be materially and adversely affected. In addition, if
our e-commerce businesses or our other customer-facing technology systems do not function as designed, we
may experience a loss of customer confidence, lost sales, or data security breaches, any of which could materially
and adversely affect our business and results of operations.

We have significant lease obligations, which may require us to continue paying rent for store locations that we
no longer operate.

Our stores are leased. We are subject to risks associated with our current and future real estate leases. Our costs
could increase because of changes in the real estate markets and supply or demand for real estate sites. We
generally cannot cancel our leases, so if we decide to close or relocate a location, we may nonetheless be
committed to perform our obligations under the applicable lease including paying the base rent for the remaining
lease term. As each lease expires, we may fail to negotiate renewals, either on commercially acceptable terms or
any terms at all and may not be able to find replacement locations that will provide for the same success as
current store locations. Of the current leases for our stores, 30 expire in Fiscal 2017, 95 expire in Fiscal 2018,
107 expire in Fiscal 2019, 95 expire in Fiscal 2020, 94 expire in Fiscal 2021 and the balance expire in Fiscal
2022 or thereafter.

Our international operations may result in additional market risks, which may harm our business.

As of December 31, 2016, we had 7 international franchise stores in Panama, 5 in Guatemala, 3 in Costa Rica
and 2 in Paraguay, and also distribute products to other countries and manufacture products for third parties in
other countries. In addition, if the opportunity arises, we may expand our operations into new and high-growth
international markets. However, we are subject to risks associated with international operations, including but not
limited to: (i) fluctuations in currency exchange rates; (ii) changes in international staffing and employment
issues; (iii) tariff and other trade barriers; (iv) greater difficulty in using and enforcing our intellectual property
rights; (v) failure to understand the local culture and market; (vi) inconsistent product regulation or sudden policy
changes by foreign agencies or governments; (vii) compliance with U.S. laws applicable to international
operations, including the Foreign Corrupt Practices Act and regulations promulgated by the Office of Foreign
Asset Control; (viii) compliance with foreign laws, including tax laws and financial accounting standards; and
(ix) political and economic instability and developments. Any of these risks could have a material adverse effect
on our international operations and our growth strategy.

In addition, there is no assurance that we will expand our operations in new international markets. To expand our
operations into new international markets, we may enter into business combination transactions, make
acquisitions or enter into strategic partnerships, joint ventures or alliances, any of which may be material. We
may enter into these transactions to acquire other businesses or products to expand our products or take
advantage of new developments and potential changes in the industry. Our lack of experience operating in new
international markets and our lack of familiarity with local economic, political and regulatory systems could
prevent us from achieving the results that we expect on our anticipated time frame or at all. If we are
unsuccessful in expanding into new or high-growth international markets, it could adversely affect our operating
results and financial condition.

Legal and Regulatory Risks

We may incur material product liability claims, which could increase our costs and adversely affect our
reputation with our customers, which in turn could materially adversely affect our business, financial
condition and results of operations.

As a retailer, direct marketer and manufacturer of products designed for human consumption, we are subject to
product liability claims if the use of our products or the products that we manufacture for third parties is alleged to
have resulted in injury or to include inadequate instructions for use or inadequate warnings concerning possible side
effects and interactions with other substances. Most of our products and the products that we manufacture for third

23

parties are vitamins, minerals, herbs and other ingredients that are classified as foods or dietary supplements and are
not subject to pre-market regulatory approval in the U. S. Our products or the products that we manufacture for third
parties could contain contaminated substances, and some of our products and the products that we manufacture for
third parties contain ingredients that do not have long histories of human consumption. Previously unknown adverse
reactions resulting from human consumption of these ingredients could occur. In addition, third-party manufacturers
produce many of the products we sell. We rely on these manufacturers to ensure the integrity of their ingredients
and formulations. As a distributor of products manufactured by third parties, we may also be liable for various
product liability claims for products we do not manufacture. While we attempt to manage these risks by obtaining
indemnification agreements from the manufacturers of products that we sell (other than our own branded products)
and insurance, third parties may not satisfy their indemnification obligations to us and/or our insurance policies may
not be sufficient or available. A product liability claim against us, whether with respect to products of a third party
that we sell, our branded products or products that we manufacture for third parties, could result in increased costs
and could adversely affect our reputation with our customers, which in turn could materially adversely affect our
business, financial condition and results of operations.

We may not be able to obtain insurance coverage in the future at current rates, or we may experience
unfavorable claims.

While we believe we will be able to obtain liability insurance in the future, because of increased selectivity by
insurance providers we may only be able to obtain such insurance at increased rates and/or with reduced
coverage levels. Additionally, we may experience unfavorable claims. Changes in insurance rates, reduced
coverage levels, or unfavorable claims could reduce our income from operations.

Compliance with governmental regulations could increase our costs significantly and adversely affect our
operating income.

The processing, formulation, manufacturing, packaging, labeling, advertising and distribution of our products
and the products that we manufacture for third parties are subject to federal laws and regulation by one or more
federal agencies, including the FDA, the FTC, the USDA and the EPA. These activities are also regulated by
various state, local and international laws and agencies of the states and localities in which our products and the
products that we manufacture for third parties are sold. Regulations may prevent or delay the introduction, or
require the reformulation, of our products or the products that we manufacture for third parties, which could
result in lost sales and increased costs to us. A regulatory agency may not accept the evidence of safety for any
new ingredients that we may want to market, may determine that a particular ingredient is not a legal dietary
ingredient under DSHEA, may determine that a particular product or product ingredient presents an unacceptable
health risk, may determine that a particular statement of nutritional support on our products or that parties use on
the products we manufacture for them, or that we want to use on our products or that third parties want to use on
the products we manufacture for them, is an unacceptable drug claim or an unauthorized version of a food
“health claim.” A regulatory agency may determine that particular claims are not adequately supported by
available scientific evidence. Any such regulatory determination would prevent us or third parties, as applicable,
from marketing particular products or using certain statements on those products, or force us to recall a particular
product, which could adversely affect our sales of those products

We are subject to environmental, health and safety laws and regulations, which could subject us to liabilities,
increase our costs or restrict our operations in the future.

Our operations are subject to a variety of environmental, health and safety laws and regulations in each of the
jurisdictions in which we operate. These laws and regulations govern, among other things, air emissions,
wastewater discharges, the handling and disposal of hazardous substances and wastes, soil and groundwater
contamination and employee health and safety. We are also subject to laws and regulations governing the
handling and disposal of raw materials, non-compliant products and waste, the handling of regulated material
that is included in our products or products that we manufacture for third parties and the disposal of products at
the end of their useful life. These laws and regulations have increasingly become more stringent, and we may

24

incur additional expenses to ensure compliance with existing or new requirements in the future. Any failure by us
to comply with environmental, health and safety requirements could result in the limitation or suspension of our
operations, including operations at our manufacturing facility. We also could incur monetary fines, civil or
criminal sanctions, third-party claims or cleanup or other costs as a result of violations of or liabilities under such
requirements. In addition, compliance with environmental, health and safety requirements could restrict our
ability to expand our facilities or require us to acquire costly pollution control equipment, incur other significant
expenses or modify our manufacturing processes.

Our manufacturing facilities use, store and dispose of hazardous substances in connection with the manufacturing
processes. It is possible that these facilities may expose us to environmental liabilities associated with historical
site conditions that have not yet been discovered. Some environmental laws impose liability for contamination on
current and former owners and operators of affected sites, regardless of fault. If remediation costs or potential
claims for personal injury or property or natural resource damages resulting from contamination arise, they may
be material and may not be recoverable under any contractual indemnity or otherwise from prior owners or
operators or any insurance policy. Additionally, we may not be able to successfully enforce any such indemnity
or insurance policy in the future. In the event that new or previously unknown contamination is discovered or
new cleanup obligations are otherwise imposed at any of our currently or previously owned or operated facilities,
we may be required to take additional, unplanned remedial measures and record charges for which no reserves
have been recorded.

Congress and/or regulatory agencies may impose additional laws or regulations or change current laws or
regulations, and state attorneys general may increase enforcement of existing or new laws, and compliance
with new or changed governmental regulations, or any state attorney proceeding, could increase our costs
significantly and materially and adversely affect our business, financial condition and results of operations.

From time to time, Congress, the FDA, the FTC, or other federal, state, local or foreign legislative and regulatory
authorities may impose additional laws or regulations that apply to us, repeal laws or regulations that we consider
favorable to us or impose more stringent interpretations of current laws or regulations. We are not able to predict
the nature of such future laws, regulations, repeals or interpretations or to predict the effect that additional
governmental regulation, when and if it occurs, would have on our business in the future. Those developments
could require reformulation of certain products to meet new standards, recalls or discontinuance of certain
products (including products that we sell and products that we manufacture for third parties) not able to be
reformulated, additional record-keeping requirements, increased documentation of the properties of certain
products, additional or different labeling, additional scientific substantiation, adverse event reporting or other
new requirements. Any developments of this nature could increase our costs significantly and could have a
material adverse effect on our business, financial condition and results of operations.

In July 2011, the FDA issued draft guidance governing the notification of new dietary ingredients (“NDIs”) and
in August 2016, the FDA issued revised draft guidance. We believe that the draft guidance, if implemented as
proposed, would have a material impact on our operations. FDA enforcement of the NDI guidance as written
could require us to incur additional expenses, which could be significant, and negatively affect our business in
several ways, including, but not limited to, the detention and refusal of admission of imported products, the
injunction of manufacturing of any dietary ingredients or dietary supplements until the FDA determines that
those ingredients or products are in compliance, and the potential imposition of penalties for non-compliance.

Our failure to comply with FTC regulations could result in substantial monetary penalties and could adversely
affect our operating results.

The FTC exercises jurisdiction over the advertising of dietary supplements and has instituted numerous
enforcement actions against dietary supplement companies, including us, for failure to have adequate
substantiation for claims made in advertising or for the use of false or misleading advertising claims. Failure by
us to comply with applicable regulations could result in substantial monetary penalties, which could have a
material adverse effect on our financial condition or results of operations.

25

We may be subject to intellectual property litigation and infringement claims by others.

We may be subject to intellectual property litigation and infringement claims initiated by others, other
competitors or entities may assert rights in, or ownership of, our trademarks and other intellectual property rights
or in marks that are similar to ours, and we may not be able to successfully resolve these types of conflicts to our
satisfaction. Claims and litigation of this nature could cause us to incur significant expenses or prevent us from
manufacturing, selling or using some of our products or the products that we manufacture for third parties, which
could, in turn, adversely affect our sales and profitability.

Changes in accounting standards and estimates could have a material adverse effect on our results of
operations and financial position.

Generally accepted accounting principles and the related authoritative guidance for many aspects of our business,
including revenue recognition, inventories, goodwill and intangible assets, leases, income taxes and stock-based
compensation, are complex and involve subjective judgments. Changes in these rules or changes in the
underlying estimates, assumptions or judgments by our management could have a material adverse effect on our
results of operations. For example, recently issued authoritative guidance for lease accounting will result in a
significant increase to long-term assets and liabilities given we have a significant number of leases.

The accounting method for our convertible debt securities that may be settled in cash could have a material
effect on our reported financial results.

In May 2008, the Financial Accounting Standards Board, which we refer to as FASB, issued FASB Staff Position
No. APB 14-1, Accounting for Convertible Debt Instruments That May Be Settled in Cash Upon Conversion
(Including Partial Cash Settlement), which has subsequently been codified as Accounting Standards Codification
470-20, Debt with Conversion and Other Options, which we refer to as ASC 470-20.

Under ASC 470-20, an entity must separately account for the liability and equity components of the convertible
debt instruments (including our Convertible Notes) that may be settled entirely or partially in cash upon
conversion in a manner that reflects the Company’s economic interest cost. The effect of ASC 470-20 on the
accounting for the Convertible Notes is that the equity component is required to be included in the additional
paid-in capital section of stockholders’ equity on our consolidated balance sheet, and the value of the equity
component would be treated as original issue discount for purposes of accounting for the debt component of the
Convertible Notes. As a result, we are required to record a greater amount of non-cash interest expense in current
periods presented as a result of the amortization of the discounted carrying value of the Convertible Notes to their
face amount over the term of the Convertible Notes. We report lower net income in our financial results because
ASC 470-20 requires interest to include both the current period’s amortization of the debt discount and the
instrument’s coupon interest, which could adversely affect our reported or future financial results and the trading
price of our common stock.

In addition, under certain circumstances, convertible debt instruments (including the Convertible Notes) that may
be settled entirely or partly in cash are currently accounted for utilizing the treasury stock method, the effect of
which is that the shares issuable upon conversion of the Convertible Notes are not included in the calculation of
diluted earnings per share except to the extent that the conversion value of the Convertible Notes exceeds their
principal amount. Under the treasury stock method, for diluted earnings per share purposes, the transaction is
accounted for as if the number of shares of common stock that would be necessary to settle such excess, if we
elected to settle such excess in shares, are issued. We cannot be sure that the accounting standards in the future
will continue to permit the use of the treasury stock method. If we are unable to use the treasury stock method in
accounting for the shares issuable upon conversion of the Convertible Notes, then our diluted earnings per share
would be adversely affected.

26

Risks Related to our Capital Structure

Our debt, and potential future additional indebtedness, could adversely affect our results of operations and
financial condition and otherwise adversely impact our operating income and growth prospects.

As of December 31, 2016, our total consolidated indebtedness was $133.4 million, consisting of borrowings
under our Convertible Senior Notes, our Revolving Credit Facility and our capital lease liabilities.

Our current and potential future debt financing could:

•

•

•

•

•

increase our vulnerability to general adverse economic, industry and competitive conditions;

require us to dedicate a substantial portion of our cash flow from operations to payments on our
indebtedness, thereby reducing the availability of our cash flow to fund working capital, new store growth
and other capital expenditures, research and development efforts and other general corporate purposes;

limit our flexibility in planning for, or reacting to, changes in our business and the industry in which we
operate;

place us at a competitive disadvantage compared to our competitors that have less debt; and

limit our ability to borrow additional funds.

Restrictions in the agreements governing our existing and future indebtedness may prevent us from taking
actions that we believe would be in the best interest of our business.

The agreements governing our existing indebtedness contain, and the agreements governing our future
indebtedness will likely contain, customary restrictions on us or our subsidiaries, including covenants that restrict
us or our subsidiaries, as the case may be, from incurring additional indebtedness, granting liens on our assets,
making investments, consolidating or merging with another business, selling or otherwise disposing of our assets,
paying dividends and entering into transactions with our affiliates.

Our ability to comply with these covenants and other provisions of our Revolving Credit Facility may be affected
by changes in our operating and financial performance, changes in general business and economic conditions,
adverse regulatory developments or other events beyond our control. The breach of any of these covenants could
result in a default under our debt, which could cause those and other obligations to become immediately due and
payable. In addition, these restrictions may prevent us from taking actions that we believe would be in the best
interest of our business and may make it difficult for us to successfully execute our business strategy or
effectively compete with companies that are not similarly restricted.

Our ability to continue to access credit on the terms previously obtained for the funding of our operations and
capital projects may be limited due to changes in credit markets.

In the past, the credit markets and the financial services industry have experienced disruption characterized by the
bankruptcy, failure, collapse or sale of various financial institutions, increased volatility in securities prices, diminished
liquidity and credit availability and intervention from the U.S. and other governments. Continued concerns about the
systemic impact of potential long-term or widespread downturn, energy costs, geopolitical issues, the availability and
cost of credit, the global commercial and residential real estate markets and related mortgage markets and reduced
consumer confidence have contributed to increased market volatility. The cost and availability of credit has been and
may continue to be adversely affected by these conditions. We cannot be certain that funding for our capital needs will
be available from our existing financial institutions and the credit markets if needed, and if available, to the extent
required and on acceptable terms. The Revolving Credit Facility matures in 2018, and the Convertible Notes mature in
2020. If we cannot renew or refinance this facility and our notes upon their maturities or, more generally, obtain
funding when needed, in each case on acceptable terms, we may be unable to continue our current rate of growth,
which may have an adverse effect on our revenues and results of operations.

27

Servicing our debt requires a significant amount of cash, and we may not have sufficient cash flow from our
business to pay our substantial debt.

Our ability to make scheduled payments of the principal of, to pay interest on or to refinance our indebtedness,
including the Convertible Notes, depends on our future performance, which is subject to economic, financial,
competitive and other factors beyond our control. Our business may not continue to generate cash flow from
operations in the future sufficient to service our debt and make necessary capital expenditures. If we are unable
to generate such cash flow, we may be required to adopt one or more alternatives, such as selling assets,
restructuring debt or obtaining additional equity capital on terms that may be onerous or highly dilutive. Our
ability to refinance our indebtedness will depend on the capital markets and our financial condition at such time.
We may not be able to engage in any of these activities or engage in these activities on desirable terms, which
could result in a default on our debt obligations.

Despite our current debt levels, we may still incur substantially more debt or take other actions which would
intensify the risks discussed above.

Despite our current consolidated debt levels, we and our subsidiaries may be able to incur substantial additional
debt in the future, subject to the restrictions contained in our Revolving Credit Facility. We will not be restricted
under the terms of the indenture governing the Convertible Notes from incurring additional debt, securing
existing or future debt, recapitalizing our debt or taking a number of other actions that are not limited by the
terms of the indenture governing the Convertible Notes. Our Revolving Credit Facility restricts our ability to
incur additional indebtedness, including secured indebtedness, but if the facility matures or is repaid, we may not
be subject to such restrictions under the terms of any subsequent indebtedness.

In December 2015, we issued $143.8 million of 2.25% Convertible Senior Notes due 2020, which could dilute
our existing stockholders’ equity and lower our reported earnings per share.

We issued $143.8 million of indebtedness in December 2015 in the form of 2.25% Convertible Senior Notes due
2020. The issuance of the Convertible Notes substantially increased our principal payment obligations. The holders
of the Convertible Notes are entitled to convert the Convertible Notes into shares of our common stock under
certain circumstances which would dilute our existing stockholders and lower our reported per share earnings.

In addition, in the event the conditional conversion feature of the Convertible Notes is triggered, holders of
Convertible Notes will be entitled to convert the Convertible Notes at any time during specified periods at their
option. If one or more holders elect to convert their Convertible Notes, unless we elect to satisfy our conversion
obligation by delivering solely shares of our common stock (other than paying cash in lieu of delivering any
fractional share), we would be required to settle a portion or all of our conversion obligation through the payment
of cash, which could adversely affect our liquidity. In addition, even if holders do not elect to convert their
Convertible Notes, we could be required under applicable accounting rules to reclassify all or a portion of the
outstanding principal of the Convertible Notes as a current rather than long-term liability, which would result in a
material reduction of our net working capital.

The convertible notes hedge and warrant transactions we entered into in connection with the issuance of the
Convertible Notes may affect the value of the Convertible Notes and our common stock.

In connection with the pricing of the Convertible Notes, we entered into convertible note hedge transactions with
the option counterparties. The convertible note hedge transactions are expected generally to reduce the potential
dilution upon conversion of the Convertible Notes and/or offset any cash payments we are required to make in
excess of the principal amount of converted Convertible Notes, as the case may be. We also entered into warrant
transactions with the option counterparties. However, the warrant transactions could separately have a dilutive
effect on our common stock to the extent that the market price per share of our common stock exceeds the
applicable strike price of the warrants.

28

In addition, the option counterparties or their respective affiliates may modify their hedge positions by entering
into or unwinding various derivatives with respect to our common stock and/or purchasing or selling our
common stock or other securities of ours in secondary market transactions prior to the maturity of the
Convertible Notes (and are likely to do so during any observation period related to a conversion of the
Convertible Notes). This activity could also cause or avoid an increase or a decrease in the market price of our
common stock or the Convertible Notes, which could affect the noteholders’ ability to convert the Convertible
Notes and, to the extent the activity occurs during any observation period related to a conversion of the
Convertible Notes, it could affect the number of shares and value of the consideration that the holders will
receive upon conversion of the Convertible Notes.

In addition, if any such convertible note hedge and warrant transactions fail to become effective, the option
counterparties may unwind their hedge positions with respect to our common stock, which could adversely affect
the value of our common stock and the value of the Convertible Notes.

Hedging instruments often involve counterparty risks.

We will be subject to risk with respect to our counterparties to the convertible notes hedge transactions.
Counterparty risk is the risk that the other party in a derivative transaction will not fulfill its contractual
obligation. Changes in the credit quality of our counterparties with respect to their derivative transactions may
affect the value of those instruments. By entering into derivatives, we assume the risk that these counterparties
could experience financial hardships that could call into question their continued ability to perform their
obligations.

If a counterparty becomes bankrupt or otherwise fails to perform its obligations under a derivative contract due to
financial difficulties, it is likely to result in a default under such derivative contract, unless such default is cured.
Default by a party with whom we enter into a hedging transaction may result in the loss of unrealized profits,
leaving us with unsecured exposure and force us to cover our resale commitments, if any, at the then current
market price. It may not always be possible to dispose of or close out a hedging position without the consent of
the hedging counterparty, and we may not be able to enter into an offsetting contract in order to cover our risk.
We cannot assure our shareholders that a liquid secondary market will exist for hedging instruments purchased or
sold, and we may be required to maintain a position until exercise or expiration, which could result in losses.

Furthermore, upon the bankruptcy of a counterparty, we may experience significant delays in obtaining any
recovery under the derivative contract in a dissolution, assignment for the benefit of creditors, liquidation,
winding-up, bankruptcy, or other analogous proceeding. In addition, in the event of the insolvency of a
counterparty to a derivative transaction, the derivative transaction would typically be terminated at its fair market
value. If we are owed this fair market value in the termination of the derivative transaction and these claims are
unsecured, we will be treated as general creditors of such counterparty, and will not have any claim with respect
to the underlying security. We may obtain only a limited recovery or may obtain no recovery in such
circumstances and the enforceability of agreements for hedging transactions may depend on compliance with
applicable statutory and other regulatory requirements and, depending on the identity of the counterparty,
applicable international requirements.

Our failure to meet market expectations could adversely affect the market price and volatility of our stock.

We believe that the price of our stock generally reflects market expectations for our future operating results. Any
failure to meet, or delay in meeting, these expectations, including our comparable store sales growth rates, gross
margin, earnings and earnings per share or new store openings, could cause the market price of our stock to
decline, as could changes in our stock repurchase policies.

Item 1B. Unresolved Staff Comments

None.

29

Item 2. Properties

As of December 31, 2016, there were 775 Vitamin Shoppe and Super Supplements retail stores open in the
United States and Puerto Rico. See “Item 1—Business—Store Counts and Locations” for additional information
on the growth in our network of stores for Fiscal 2012 through 2016 and the location of our stores as of
December 31, 2016. As of December 31, 2016, we leased the property for all of our stores. We do not believe
that any individual store property is material to our financial condition or results of operation, however, more
highly populated geographic areas may have a higher concentration of store locations. Of the leases for our stores
as of December 31, 2016, 30 expire in Fiscal 2017, 95 expire in Fiscal 2018, 107 expire in Fiscal 2019, 95 expire
in Fiscal 2020, 94 expire in 2021 and the balance expire in Fiscal 2022 or thereafter. We have options to extend
most of these leases for a minimum of five years.

Our leased properties also include the following:

Location

North Bergen, New

Jersey

Ashland, Virginia

Avondale, Arizona

Secaucus, New Jersey

Miami Lakes, Florida

Description

Warehouse, Distribution
Center and Corporate
Offices

Warehousing and
Distribution Center

Warehousing and
Distribution Center

Corporate
Headquarters

Manufacturing
Facilities

Square
Footage

230,000

312,000

187,000

71,000

Lease Termination Year

Renewal Options

2018

2028

2029

2029

One Five-Year
Renewal Option

Three Five-Year
Renewal Options

Three Five-Year
Renewal Options

Two Five-Year
Renewal Options

Two Five-Year
Renewal Options and
Three Five-Year
Renewal Options

212,000

2018 and 2021

The Company closed its three stores in Ontario, Canada and the Seattle, Washington distribution center in Fiscal
2016.

We believe that all of our current facilities are in good condition.

Item 3. Legal Proceedings

The Company is party to various lawsuits arising from time to time in the normal course of business, many of which
are covered by insurance. As of December 31, 2016, the Company was not party to any material legal proceedings.
Although the impact of the final resolution of these matters on the Company’s financial condition, results of
operations or cash flows is not known, management does not believe that the resolution of these lawsuits will have a
material adverse effect on the financial condition, results of operations or liquidity of the Company.

Item 4. Mine Safety Disclosures

Not applicable.

30

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of

Equity Securities

Market Information

Since October 28, 2009, our common stock has been traded on the New York Stock Exchange (“NYSE”) under
the trading symbol “VSI”. At December 31, 2016, there were 23,424,055 common shares outstanding, and the
closing sale price of our common stock was $23.75. Also as of that date, we had approximately 189 common
shareholders of record. The table below sets forth the high and low sale prices of our common stock for the
periods indicated:

Fiscal period

2016 Quarter ended:
March
June
September
December

2015 Quarter ended:
March
June
September
December

High

Low

$33.67
31.66
32.31
28.41

$48.85
44.54
38.87
34.41

$26.02
27.13
26.23
21.90

$39.64
37.57
32.73
26.57

Issuer Purchases of Equity Securities

The following table summarizes the Company’s purchases of shares of common stock during the quarter ended
December 31, 2016:

Period

September 25, 2016 through October 22, 2016
October 23, 2016 through November 19, 2016
November 20, 2016 through December 31,

2016

Totals

Total Number
of Shares (or
Units)
Purchased
(1)

Average Price
Paid per Share
(or Unit)

Total Number of
Shares (or Units)
Purchased as Part of
Publicly Announced
Plans or Programs
(2)

—
—

399,546

399,546

$ —
$ —

$25.10

—
—

398,371

398,371

Maximum Number (or
Approximate Dollar
Value) of Shares (or
Units) that May Yet Be
Purchased Under the
Plans or Programs
(in thousands)
(2)

$40,066
$40,066

$30,066

(1)

Includes 1,175 shares withheld to cover required tax payments on behalf of employees as their restricted
shares vest.

(2) On August 5, 2014, May 6, 2015 and November 23, 2015, the Company’s board of directors approved share

repurchase programs that enable the Company to purchase up to an aggregate of $300 million of its shares
of common stock from time to time over three year periods ending on August 4, 2017, May 5, 2018 and
November 22, 2018, respectively.

31

Stock Performance Graph

The line graph below compares the cumulative total stockholder return on the Company’s common stock with
the Russell 2000 Index (RUT), S&P Retail Index (SPXRT) and the NYSE Composite Index (NYA) for the five
year period from December 31, 2011 through December 31, 2016. The graph assumes an investment of
$100 made at the closing of trading on December 30, 2011, in (i) the Company’s common stock, (ii) the stocks
comprising the RUT, (iii) the stocks comprising the SPXRT and (iv) the stocks comprising the NYA. All values
assume reinvestment of the full amount of all dividends, if any, into additional shares of the same class of equity
securities at the frequency with which dividends are paid on those securities during the applicable time period.

300

250

200

150

100

50

12/31/2011

12/29/2012

12/28/2013

12/27/2014

12/26/2015

12/31/2016

VSI

RUT

SPXRT

NYA

Vitamin Shoppe, Inc.
Russell 2000 Index
S&P Retail Index
NYSE Composite Index

12/31/2011

12/29/2012

12/28/2013

12/27/2014

12/26/2015

12/31/2016

100.00
100.00
100.00
100.00

140.37
112.31
122.23
111.22

128.99
156.71
178.55
138.47

118.28
164.01
196.28
146.92

84.03
155.85
244.93
137.20

59.55
183.17
256.69
147.88

This graph and the accompanying table are not “soliciting material”, are not deemed filed with the Securities and
Exchange Commission and are not to be incorporated by reference in any filing by us under the Securities Act of
1933, as amended, or the Securities Exchange Act of 1934, as amended, whether made before or after the date
hereof and irrespective of any general incorporation language in any such filing.

Share Repurchase Programs

On August 5, 2014, May 6, 2015 and November 23, 2015, the Company’s board of directors approved share
repurchase programs that enable the Company to purchase up to an aggregate of $300 million of its shares of
common stock from time to time over three year periods ending on August 4, 2017, May 5, 2018 and
November 22, 2018, respectively. As of December 31, 2016, 8,064,325 shares have been repurchased for a total
of $269.9 million. The shares were retired upon repurchase. For additional information, refer to Note 11., “Share
Repurchase Program”, to our consolidated financial statements included in this Annual Report on Form 10-K.

32

Dividends

We have not paid cash dividends on our common stock and we do not anticipate paying any cash dividends in the
foreseeable future.

Item 6. Selected Financial Data

We have derived the selected financial data presented below from our consolidated financial statements for the
Fiscal Years ended December 31, 2016, December 26, 2015, December 27, 2014, December 28, 2013, and
December 29, 2012. Financial results for all fiscal years presented are based on a 52-week period, with the
exception of financial results for the Fiscal Year ended December 31, 2016 which are based on a 53-week period,
unless otherwise stated. The selected financial data for the Fiscal Years ended December 31, 2016, December 26,
2015, and December 27, 2014 presented below, should be read in conjunction with such consolidated financial
statements and notes included herein and in conjunction with Item 7., “Management’s Discussion and Analysis of
Financial Condition and Results of Operations”.

Statement of Operations Data:
Net sales
Cost of goods sold

Gross profit
Selling, general and administrative expenses (1)

Income from operations
Interest expense, net

Income before provision for income taxes
Provision for income taxes

Fiscal Year Ended

December 31,
2016

December 26,
2015

December 27,
2014

December 28,
2013

December 29,
2012

(data presented in thousands, except for share, per share data,
number of stores and average store square footage)

$ 1,289,243 $ 1,266,549 $ 1,213,046 $ 1,087,469 $

862,887

426,356
380,779

45,577
9,523

36,054
11,090

847,634

418,915
329,922

88,993
1,105

87,888
34,717

808,787

404,259
301,603

102,656
495

102,161
40,920

709,823

377,646
267,354

110,292
495

109,797
43,251

950,902
617,920

332,982
233,610

99,372
659

98,713
37,888

Net income

$

24,964 $

53,171 $

61,241 $

66,546 $

60,825

Weighted average shares outstanding:

Basic
Diluted

Net income per share:

Basic
Diluted

Other Financial Data:

Depreciation and amortization of fixed and intangible

assets

Acquisition and integration related costs (2)

Operating Data:
Number of stores at end of period
Total retail square feet at end of period
Average store square footage at end of period
Net sales per store (3)
Comparable store sales (4)
E-commerce comparable sales (5)

Balance Sheet Data:
Working capital
Total assets
Total debt, including capital lease obligations
Stockholders’ equity

23,875,540
24,067,686

28,954,804
29,203,429

30,239,183
30,664,105

29,992,620
30,541,057

29,473,711
30,110,237

$
$

$
$

$

$

1.05 $
1.04 $

1.84 $
1.82 $

2.03 $
2.00 $

2.22 $
2.18 $

2.06
2.02

38,780 $
— $

38,495 $
1,874 $

34,219 $
10,242 $

28,026 $
4,336 $

23,076
1,281

775
2,709
3,495
1,431 $
(1.5)%
3.8%

758
2,662
3,511
1,426 $
0.1%
(0.6)%

717
2,568
3,582
1,453 $
2.8%
11.2%

659
2,390
3,627
1,471 $
3.5%
14.4%

579
2,130
3,679
1,468

8.2%
na

151,548 $
734,184
133,371
439,996

157,089 $
748,691
123,525
475,301

125,382 $
722,391
8,195
551,934

172,341 $
682,064
347
528,340

153,453
586,285
168
447,418

(1) Fiscal 2016 includes impairment charges of $32.6 million on goodwill and $6.6 million on the customer relationships intangible

asset of Nutri-Force.

33

(2) For Fiscal 2015, these amounts represent costs incurred related to the integration of Nutri-Force. In Fiscal 2014, these amounts
related to acquisition costs of $3.4 million and integration costs of $1.4 million ($0.6 million for Nutri-Force and $0.8 million
for Super Supplements), charges to cost of goods sold for the inventory valuation step-up of $4.5 million and the contingent
consideration adjustment for the Nutri-Force acquisition of $1.0 million. In Fiscal 2013 and 2012, these amounts represent costs
incurred related to the acquisition and integration of Super Supplements.

(3) Net sales per store are calculated by dividing retail net sales by the number of stores open at the end of the period.
(4) A new retail store is included in comparable store sales after 410 days of operation, and acquired retail stores from the Super

Supplements acquisition are included in comparable store sales after 365 days. For Fiscal 2016, comparable store sales growth is
based on a 52-week period.

(5) For Fiscal 2016, e-commerce comparable sales is based on a 52-week period.

For additional information on certain costs included in our operating results, refer to Note 17., “Selected
Quarterly Financial Information (unaudited)” to our consolidated financial statements included in this Annual
Report on Form 10-K.

34

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following Management’s Discussion and Analysis of Financial Condition and Results of Operations should
be read in conjunction with the consolidated financial statements and notes thereto included as part of this
Annual Report on Form 10-K. The discussion in this section contains forward-looking statements that are based
upon current information and expectations. We sometimes identify forward-looking statements with such words
as “may”, “expect”, “intend”, “anticipate”, “plan”, “believe”, “seek”, “should”, “estimate”, “outlook”,
“trends”, “future benefits”, “strategies”, “goals” and similar words. The forward-looking statements contained
herein, include, without limitation, statements concerning future revenue sources and concentration, gross profit
margins, selling and marketing expenses, general and administrative expenses, capital resources, liquidity,
capital expenditures, new stores, integration of acquisitions, retail inflation, additional financings or borrowings
and are subject to risks and uncertainties including, but not limited to, those discussed below and elsewhere in
this Annual Report on Form 10-K that could cause actual results to differ materially from the results
contemplated by these forward-looking statements. We also urge you to carefully review the risk factors set forth
in Item 1A. – “Risk Factors”. See also “Forward-Looking Statements” for additional information regarding
forward-looking statements.

References to “Fiscal” or “Fiscal Year” mean the fifty-three weeks ended December 31, 2016 and the fifty-two
weeks ended December 26, 2015 and December 27, 2014 for Fiscal Year 2016, Fiscal Year 2015 and Fiscal
Year 2014, respectively.

Overview

We are a multi-channel specialty retailer and contract manufacturer of vitamins, minerals, herbs, specialty
supplements, sports nutrition and other health and wellness products. We market approximately 900 nationally
recognized brands as well as our own brands, which include The Vitamin Shoppe®, BodyTech®, True Athlete®,
Mytrition®, plnt®, ProBioCare®, Next Step® and Betancourt Nutrition®. We believe we offer one of the largest
varieties of products among VMS retailers and continue to refine our assortment with approximately 7,000 SKUs
offered in our typical store and approximately 10,000 additional SKUs available through e-commerce. Our broad
product offering enables us to provide our customers with a depth of selection of products that may not be readily
available at other specialty retailers or mass merchants, such as discount stores, supermarkets, drugstores and
wholesale clubs. We believe our product offering and emphasis on product knowledge and customer service
helps us meet the needs of our target customer and serves as a foundation for enhancing strong customer loyalty.

During Fiscal 2015, the Company began development of a strategic plan focused on upgrading our customers’
experience across our retail and e-commerce channels, the “reinvention strategy”. The Company worked with
outside consultants to analyze qualitative and quantitative information relevant to our customers’ experience. The
reinvention strategy is focused on upgrading the customer experience to inspire our target customers with
changes to curate our product assortment, opportunities to increase private brands penetration, enhancements to
the in-store and digital experience, store layout, as well as changes to improve the effectiveness of our loyalty
program. The Company incurred approximately $9.0 million of selling, general and administrative costs during
Fiscal 2016 in connection with the reinvention, of which approximately $6.0 million of such costs are expected to
be on-going. These costs include additional internal resources, improvements to store network connectivity, and
outside consultants. The Company is in the process of testing several initiatives and expects to realize improved
financial results from the reinvention beginning in Fiscal 2017. In addition, we have engaged a consulting firm in
Fiscal 2016 to identify other efficiencies and cost reduction opportunities focusing on product sourcing, store
operations, pricing and promotions, and corporate expenses. During Fiscal 2016, we incurred $3.8 million of
costs in connection with identifying other efficiencies and cost reduction opportunities. As a result of this cost
reduction project, we have identified savings potential with an estimated value of at least $24.0 million on an
annualized basis.

In Fiscal 2015, we also performed a review of certain business operations. As part of this review, the Company
implemented changes to more closely align Super Supplements stores with current processes and assortments in

35

the Vitamin Shoppe retail stores. As a result, net costs of $1.8 million and $1.0 million were incurred during
Fiscal 2015 and Fiscal 2016, respectively. Annual cost savings resulting from these actions are estimated to be
$1 million to $2 million. In addition, the Company decided to cease operations in Canada, and as a result, net
costs of $0.9 million and $1.9 million were incurred in Fiscal 2015 and Fiscal 2016, respectively. In Fiscal 2016,
the Company realized a $3.0 million tax benefit resulting from the write-off of the Canada investment. The
annual cost savings related to ceasing operations in Canada are estimated to be approximately $1.0 million. Costs
for these two initiatives include lease liabilities, markdown charges on inventory and employee severance.

On December 9, 2015, the Company issued $143.8 million of its 2.25% Convertible Senior Notes due 2020 (the
“Convertible Notes”). The Convertible Notes are senior unsecured obligations of VSI. Interest is payable on the
Notes on June 1 and December 1 of each year, commencing on June 1, 2016 until their maturity date of
December 1, 2020. In connection with the issuance of the Convertible Notes, the Company entered into
convertible note hedge transactions for which it paid an aggregate $26.4 million. In addition, the Company sold
warrants for which it received aggregate proceeds of $13.0 million. The net proceeds from the Convertible Notes
of $125.7 million, net of commissions and offering costs of $4.6 million, was used to repurchase shares of our
common stock under the Company’s share repurchase programs. For additional information, refer to Note 8.,
“Credit Arrangements” and Note 11., “Share Repurchase Programs” to our consolidated financial statements
included in this Annual Report on Form 10-K.

The Company’s board of directors approved share repurchase programs that enable the Company to purchase up
to an aggregate of $300 million of its shares of common stock from time to time over three year periods ending
on August 4, 2017, May 5, 2018 and November 22, 2018, respectively. As of December 31, 2016, 8,064,325
shares have been repurchased for a total of $269.9 million. The shares were retired upon repurchase. For
additional information, refer to Note 11., “Share Repurchase Program”, to our consolidated financial statements
included in this Annual Report on Form 10-K.

On June 6, 2014, the Company acquired all of the outstanding equity interests of Nutri-Force, a company which
provides custom manufacturing and private labeling of vitamins, dietary supplements, nutraceuticals and
nutritional supplements, as well as, develops and markets its own branded products. The total purchase price was
$86.1 million in cash. For additional information, refer to Note 3., “Acquisitions”, to our consolidated financial
statements included in this Annual Report on Form 10-K. During Fiscal 2015, we incurred $1.9 million of
integration costs primarily related to professional fees. In addition, we incurred a $1.4 million charge in Fiscal
2015 to increase the allowance for doubtful accounts for Nutri-Force, related to one wholesale customer that
abruptly ceased operations.

Since the acquisition in Fiscal 2014, Nutri-Force, our manufacturing reporting unit, has experienced disruption in
its ability to optimize production capacity, volatility in sales performance, loss of third party customers, and
correspondingly has experienced lower service levels to customers. In the fiscal fourth quarter, the Company
performed valuation analyses, including our annual quantitative analysis of the manufacturing reporting unit as
of October 22, 2016, based on the operating plan for Fiscal 2017 and then a subsequent updated long range
projection due to further deterioration in operating results, which indicated that the carrying value of Nutri-Force
exceeded its fair value. The Company proceeded to step two of the impairment analysis. Based on the results of
these analyses, the Company recorded impairment charges of $32.6 million on goodwill and $6.6 million on the
customer relationships intangible asset of Nutri-Force, which are included in selling, general and administrative
expenses in the consolidated statement of income. For additional information, refer to Note 5., “Goodwill and
Intangible Assets”, to our consolidated financial statements included in this Annual Report on Form 10-K.

The Company has engaged outside consultants to perform an assessment of the operations of Nutri-Force to
determine the actions and resources required to turnaround this business unit. As a result, the Company will
likely incur expenses, charges and capital expenditures during Fiscal 2017 related to the turnaround of Nutri-
Force.

36

Trends and Other Factors Affecting Our Business

Our performance is affected by industry trends including, among others, demographic, health and lifestyle
preferences, as well as other factors, such as industry media coverage and governmental actions. For example,
our industry is subject to potential regulatory activity and other legal matters that could affect the credibility of a
given product or category of products. Consumer trends, the overall impact on consumer spending, which may be
affected heavily by current economic conditions, and limited product innovation and introductions in the VMS
industry can dramatically affect purchasing patterns. Even though our business model allows us to respond to
changing industry trends by introducing new products and adjusting our product mix and sales incentives, such
actions may not offset adverse trends.

Additionally, our performance is affected by competitive trends such as the entry and expansion of competitors,
changes in pricing and promotional strategies or expansion of product assortment by various competitors. Over
recent years, there has been a shift of market share from specialty retailers to other channels such as mass market
retailers, club chains, drugstore chains and e-commerce companies. This broader competitive channel availability
of VMS products represents a challenge for VSI to keep pace with industry growth rates. We also have observed
more competition in our assortment pricing and promotional strategy to increase our market share.

Our historical results have also been significantly influenced by our new store openings. Since the beginning of
Fiscal 2014, we have opened 137 stores and as of December 31, 2016 operate 775 stores located in 45 states, the
District of Columbia and Puerto Rico. As part of our reinvention strategy, we have reduced the number of
planned new store openings in Fiscal 2017 as we assess the performance of recent remodeled stores.

New stores have typically required approximately four to five years to mature, generating lower store level sales
in the initial years than our mature stores. As a result, new stores generally have a negative impact on our overall
operating margin. In addition, our new stores since the beginning of Fiscal 2013 are approximately 2,900 square
feet compared to the average of our total store portfolio of approximately 3,500 square feet. Additionally, stores
opened in new markets have lower brand awareness compared to stores in existing markets, and as a result
initially experience a lower sales volume than stores opened in existing markets. As these stores mature, we
expect them to contribute positively to our operating results.

In the fourth quarter of 2016, the Company entered into an agreement to lease a warehousing and distribution
facility in Avondale, Arizona, which we expect to open before the end of Fiscal 2017. We expect to incur
approximately $16.0 million to $17.0 million of capital expenditures related to the opening of this facility. We
previously utilized a third-party logistics provider to service the west coast. We believe operating our own
facility will provide improved service levels and network efficiencies.

Critical Accounting Policies

The preparation of financial statements in conformity with accounting principles generally accepted in the
United States of America requires management to make estimates and assumptions that affect the reported
amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial
statements, and the reported amounts of revenue and expenses during the reporting period. Critical accounting
policies are those that are the most important portrayal of our financial condition and results of operations, and
require our most difficult, subjective and complex judgments as a result of the need to make estimates about the
effect of matters that are inherently uncertain. While our significant accounting policies are described in more
detail in the notes to our consolidated financial statements, our most critical accounting policies, discussed
below, pertain to revenue recognition, inventories, impairment of long-lived assets, and goodwill and other
intangible assets. In applying such policies, we must use some amounts that are based upon our informed
judgments and best estimates. Estimates, by their nature, are based on judgments and available information. The
estimates that we make are based upon historical factors, current circumstances and the experience and judgment
of management. We evaluate our assumptions and estimates on an ongoing basis.

37

Revenue Recognition. We recognize revenue upon sale of our products when merchandise is sold “at point of
sale” in retail stores or upon delivery to a direct customer. Wholesale revenue is recognized when risk of loss,
title and insurable risks have transferred to the customer. All revenue is recognized net of sales returns. In
addition, we classify amounts billed to customers that represent shipping fees as sales. To arrive at net sales,
gross sales are reduced by deferred sales, customer discounts, actual customer returns, and a provision for
estimated future customer returns, which is based on management’s review of historical and current customer
returns. Sales taxes collected from customers are presented on a net basis and as such are excluded from revenue.

Inventories. Inventories are stated at the lower of cost or market value. Cost is determined using the weighted
average method. As applied to inventories, cost means in principle the sum of the applicable expenditures and
charges directly or indirectly incurred in bringing the product to its existing condition and location. Finished
goods inventory includes costs on freight on internally transferred merchandise, and costs associated with our
buying department, distribution facilities, and manufacturing overhead, which are capitalized into inventory and
then expensed as merchandise is sold. In addition, the cost of inventory is reduced by purchase discounts and
other allowances received from certain of our vendors. We adjust our inventory to reflect situations in which the
cost of inventory is not expected to be recovered. We regularly review our inventory, including when a product is
close to expiration and not expected to be sold, when a product has reached its expiration date, or when a product
is not expected to be saleable. In determining the reserves for these products we consider factors such as the
amount of inventory on hand and its remaining shelf life, and current and expected market conditions, including
management forecasts and levels of competition. In addition, we have established a reserve for estimated
inventory shrinkage between physical inventories. Physical inventories and cycle counts are taken on a regular
basis, and inventory is adjusted accordingly. For each reporting period, we estimate inventory shrinkage based on
a historical trend analysis. We have evaluated the current level of inventory considering historical trends and
other factors, and based on our evaluation, have recorded adjustments to reflect inventory at net realizable value.
These adjustments are estimates, which could vary significantly from actual results if future economic
conditions, customer demand or competition differ from expectations. These estimates require us to make
assessments about the future demand for our products in order to identify such inventory items as slow moving,
expiring, obsolete or in excess of need. These future estimates are subject to the ongoing accuracy of
management’s forecasts of market conditions, industry trends and competition. We are also subject to volatile
changes in specific product demand as a result of unfavorable publicity, government regulation and rapid
changes in demand for new and improved products or services. Inventory reserves were $8.6 million and
$7.3 million at December 31, 2016 and December 26, 2015, respectively.

Long-Lived Assets. We evaluate long-lived assets, including fixed assets and intangible assets with finite useful
lives, periodically for impairment whenever events or changes in circumstances indicate that the carrying amount
of any such asset may not be recoverable. If the sum of our estimated undiscounted future cash flows is less than
the asset’s carrying value, we recognize an impairment loss, measured as the amount by which the carrying value
exceeds the fair value of the asset. These estimates of cash flow require significant management judgment and
certain assumptions about future sales and expense growth rates, devaluation and inflation. As such, these
estimates may differ from actual cash flows. The Company recognized impairment charges of $0.8 million
during Fiscal 2016 on fixed assets related to five of its underperforming retail locations still in use in the
Company’s operations. The Company recognized impairment charges of $1.2 million during Fiscal 2015 on
fixed assets related to five of its underperforming retail locations, three of which are still in use in the Company’s
operations, and three retail locations in Ontario, Canada which the Company closed during Fiscal 2016. The
Company recognized impairment charges of $0.4 million during Fiscal 2014 on fixed assets related to three of its
underperforming retail locations, two of which are still in use in the Company’s operations. Impairment charges
are included in selling, general and administrative expenses in the consolidated statements of income.

Goodwill and Other Intangible Assets. On an annual basis, or whenever impairment indicators exist, we perform
an evaluation of goodwill and indefinite-lived intangible assets. In the absence of any impairment indicators,
goodwill and other indefinite-lived intangible assets are tested in the fourth quarter of each fiscal year. With
regards to goodwill, our evaluations are based on our three reporting units. The evaluations of goodwill and

38

indefinite-lived intangible assets may first consider qualitative factors to determine whether the existence of
events or circumstances leads to a determination that it is more likely than not that the fair value of a reporting
unit or indefinite-lived intangible asset is less than its carrying value. A quantitative evaluation is performed if
the qualitative evaluation results in a more likely than not determination or if a qualitative evaluation is not
performed. Our quantitative evaluation for goodwill utilizes the discounted cash flow method, based on operating
projections, as well as the market multiples method. For indefinite-lived tradenames, we utilize the royalty relief
method in our quantitative evaluations. For those intangible assets which have definite lives, we amortize their
cost on a straight-line basis over their estimated useful lives, the periods of which vary based on their particular
contractual terms.

Our annual impairment review requires extensive use of accounting judgment and financial estimates. Judgments
regarding the existence of impairment indicators are based on market conditions and operational performance of
the business. Future events could cause us to conclude that impairment indicators exist, and therefore that
goodwill and other intangible assets may be impaired. The valuation of goodwill and indefinite-lived intangible
assets is affected by, among other things, our business plan for the future and estimated results of future
operations. Changes in the business plan, operating results, or application of alternative assumptions that are
different than the estimates used to develop the valuation of the assets may materially impact their valuation.

In Fiscal 2016, the Company performed a quantitative analysis of its retail and direct reporting units and
determined that the fair value of these reporting units was greater that their respective carrying values. As a
result, the Company believes the fair values of each of these reporting units and indefinite-lived tradenames
substantially exceeds their respective carrying values.

Since the acquisition in Fiscal 2014, Nutri-Force, our manufacturing reporting unit, has experienced disruption in
its ability to optimize production capacity, volatility in sales performance, loss of third party customers, and
correspondingly has experienced lower service levels to customers. Based upon the operating results of Nutri-
Force during the three months ended June 25, 2016, we concluded that an impairment trigger occurred for the
manufacturing reporting unit and therefore an impairment test was performed. A discounted cash flow model was
prepared using the internal forecast, including an estimate of long-term future growth rates and a discount rate
determined by management to be commensurate with the risk inherent in this forecast. The results of this analysis
determined the fair value of the manufacturing reporting unit exceeded its carrying value, and as a result, we
concluded the goodwill assigned to the reporting unit was not impaired. However, the fair value of the
manufacturing reporting unit exceeded its carrying value by approximately 5%, which was not considered to be a
substantial excess over the carrying value. While financial results during the three months ended September 24,
2016 did not improve, we continued to closely monitor the financial performance of Nutri-Force. During the
fiscal fourth quarter, the performance of Nutri-Force declined and expectations of future years were reduced
significantly due to on-going churn in third party customers and its inability to reduce costs. In the fiscal fourth
quarter, the Company performed valuation analyses, including our annual quantitative analysis of the
manufacturing reporting unit as of October 22, 2016, based on the operating plan for Fiscal 2017 and then a
subsequent updated long range projection due to further deterioration in operating results, which indicated that
the carrying value of Nutri-Force exceeded its fair value. The Company proceeded to step two of the impairment
analysis. Based on the results of these analyses, the Company recorded impairment charges of $32.6 million on
goodwill and $6.6 million on the customer relationships intangible asset of Nutri-Force, which are included in
selling, general and administrative expenses in the consolidated statement of income.

The Company has engaged outside consultants to perform an assessment of the operations of Nutri-Force to
determine the actions and resources required to turnaround this business unit. As a result, the Company will
likely incur expenses, charges and capital expenditures during Fiscal 2017 related to the turnaround of Nutri-
Force.

39

General Definitions for Operating Results

Net Sales consist of sales, net of sales returns, deferred sales, customer incentives and a provision for estimated
future returns. Total comparable net sales include sales generated by retail stores and e-commerce sales in both
reporting periods. Sales generated by retail stores after 410 days of operation and sales generated by acquired
retail stores from the Super Supplements acquisition after 365 days are included in comparable net sales. Sales to
third parties of manufactured products generated by Nutri-Force are considered non-comparable sales.

Cost of goods sold includes the cost of inventory sold, costs of warehousing, distribution, manufacturing and
store occupancy costs and excludes depreciation and amortization related to the retail and direct segments that is
included within selling, general and administrative expenses. Warehousing, distribution and manufacturing costs,
which are capitalized into inventory and then expensed as merchandise is sold, include freight to transfer
merchandise, costs associated with our buying department, distribution facilities and manufacturing overhead.
Store occupancy costs include rent, common area maintenance, real estate taxes and utilities.

Gross profit is net sales minus cost of goods sold.

Selling, general and administrative expenses consist of depreciation and amortization of fixed and intangible
assets, operating payroll and related benefits, advertising and promotion expense, and other selling, general and
administrative expenses.

Income from operations consists of gross profit minus selling, general and administrative expenses.

Interest expense, net includes interest on our Convertible Notes and Revolving Credit Facility, letters of credit
fees, interest on our capital leases, as well as amortization of financing costs, reduced by interest income earned
from highly liquid investments (investments purchased with an original maturity of three months or less).

Key Performance Indicators and Statistics

We use a number of key indicators of financial condition and operating results to evaluate the performance of our
business, including the following (in thousands):

Net sales
Increase (Decrease) in total comparable net sales (1)
Increase (Decrease) in comparable store net sales
Increase (Decrease) in e-commerce comparable net sales
Gross profit as a percent of net sales
Income from operations

Fiscal Year Ended

December 31,
2016

December 26,
2015

December 27,
2014

$1,289,243

$1,266,549

$1,213,046

(0.9)%
(1.5)%
3.8%
33.1%

— %
0.1%
(0.6)%
33.1%

3.7%
2.8%
11.2%
33.3%

$

45,577

$

88,993

$ 102,656

(1) Total comparable net sales are comprised of comparable retail store sales and e-commerce sales.

The following table shows the growth in our network of stores for Fiscal 2016, 2015 and 2014:

Stores open at beginning of year

Stores opened
Stores closed

Stores open at end of year

40

Fiscal Year

2016

2015

2014

758
26
(9)

775

717
50
(9)

758

659
61
(3)

717

Results of Operations

The information presented below is for the Fiscal years ended December 31, 2016, December 26, 2015
and December 27, 2014 and was derived from our audited consolidated financial statements, which, in the
opinion of management, includes all adjustments necessary for a fair presentation of our financial position and
operating results for such periods and as of such dates. The following table summarizes our results of operations
for the Fiscal years ended December 31, 2016, December 26, 2015 and December 27, 2014 as a percentage of net
sales:

Net sales
Cost of goods sold

Gross profit
Selling, general and administrative expenses

Income from operations
Interest expense, net

Income before provision for income taxes
Provision for income taxes

Net income

Fiscal Year Ended

December 31,
2016

December 26,
2015

December 27,
2014

100.0%
66.9%

33.1%
29.5%

3.5%
0.7%

2.8%
0.9%

1.9%

100.0%
66.9%

33.1%
26.0%

7.0%
0.1%

6.9%
2.7%

4.2%

100.0%
66.7%

33.3%
24.9%

8.5%
— %

8.4%
3.4%

5.0%

Figures may not sum due to rounding.

The results of operations presented for the Fiscal year ended December 31, 2016 are based on a 53-week period
(“Fiscal 2016”). The results of operations presented for the Fiscal years ended December 26, 2015 and
December 27, 2014 are each based on a 52-week period (“Fiscal 2015” and “Fiscal 2014”).

Fiscal 2016 Compared to Fiscal 2015

2016 Financial and Operating Highlights:

• Net sales increased 1.8%

• Total comparable net sales decreased 0.9%

• Opened 26 retail stores

• Transformed 4 stores into new reinvented stores

• Launched new responsive website

• Repurchased 2.6 million common shares for a total of $66.0 million

•

•

Impairment charges of $39.2 million on Nutri-Force goodwill and intangible asset

Fully diluted earnings per share of $1.04

Outlook for 2017, management expects:

• Total comparable net sales growth of flat to low single digit negative

• To open approximately 15 new stores

• To remodel 10 to 15 stores into new format

41

•

Fully diluted earnings per share in the range of $1.95 to $2.20. This excludes any potential charges
associated with the implementation of strategic initiatives to improve performance at Nutri-Force.

• Capital expenditures of approximately $45 million

The following tables summarize our results of operations for Fiscal 2016 and Fiscal 2015 (in thousands):

Net sales
Cost of goods sold

Fiscal Years Ended

December 31,
2016

December 26,
2015

$
Change

%
Change

$1,289,243
862,887

$1,266,549
847,634

$ 22,694
15,253

1.8%
1.8%

Cost of goods sold as % of net sales

66.9%

66.9%

Gross profit

Gross profit as % of net sales

Selling, general and administrative expenses
SG&A expenses as % of net sales

Income from operations

Income from operations as % of net sales

Interest expense, net

Income before provision for income taxes
Provision for income taxes

426,356

418,915

7,441

1.8%

33.1%

33.1%

380,779

329,922

50,857

15.4%

29.5%

45,577

3.5%

9,523

36,054
11,090

26.0%

88,993

(43,416)

(48.8)%

7.0%

1,105

87,888
34,717

8,418

761.8%

(51,834)
(23,627)

(59.0)%
(68.1)%

Net income

$

24,964

$

53,171

$(28,207)

(53.0)%

Net Sales

The increase in net sales was primarily the result of our 53rd week sales of $20.2 million. On a 52 week
basis, increases in specialty supplements product categories of $13.9 million and in vitamins, minerals, herbs and
homeopathy product categories of $12.9 million were offset by decreases in sports nutrition product categories of
$19.1 million and Nutri-Force net merchandise sales to third parties of $7.2 million.

Net sales for our three business segments, as well as a discussion of the changes in each segment’s net sales

from the comparable prior year period, are provided below (in thousands):

Net Sales:

Retail (a)
Direct (b)
Manufacturing (c)

Segment net sales
Elimination of intersegment revenues

Total net sales

Fiscal Years Ended

December 31,
2016

December 26,
2015

$
Change

%
Change

$1,109,202
130,024
87,684

$1,081,123
128,825
91,159

1,326,910
(37,667)

1,301,107
(34,558)

$28,079
1,199
(3,475)

25,803
(3,109)

$1,289,243

$1,266,549

$22,694

2.6%
0.9%
(3.8)%

2.0%
9.0%

1.8%

(a) The change in retail sales resulted from an increase in non-comparable store sales of $25.4 million and retail
sales in the 53rd week of $18.2 million partially offset by a decrease in comparable store sales of $15.5
million, or 1.5%. The decrease in comparable store sales was driven by a decline in average transaction
value and lower customer traffic.

42

(b) Direct sales increased primarily due to an increase in comparable e-commerce sales of $4.7 million, or

3.8%, and direct sales in the 53rd week of $1.4 million, offset by a decrease in non-comparable e-commerce
sales and lower catalog sales totaling $5.0 million. The increase in comparable e-commerce sales was
primarily due to effective customer acquisition and promotional activities. The decrease in non-comparable
e-commerce sales was primarily due to the discontinuation of the Super Supplements website and catalog.

(c) Manufacturing sales reflect a decrease in product manufactured for third parties of $6.6 million partially
offset by an increase of $3.1 million in product manufactured for the Vitamin Shoppe assortment.
Manufacturing sales in the 53rd week were $1.2 million of which $0.6 million was product manufactured
for the Vitamin Shoppe assortment and $0.6 million was product manufactured for third parties.

Cost of Goods Sold

The dollar increase of cost of goods sold was primarily due to the increase in sales resulting from the 53rd

week. Cost of goods sold as a percentage of net sales was flat. Improvement in product margin of 0.5% was
offset by 0.3% related to Nutri-Force and 0.2% of deleverage of retail occupancy costs. Cost of goods sold for
Fiscal 2016 includes $0.4 million related to Super Supplements conversion costs and Canada stores closing costs
and for Fiscal 2015 includes a $1.3 million charge for the write-off of USPlabs® products which the Company
ceased selling.

Selling, General and Administrative Expenses

SG&A Expenses (in thousands):
Store Payroll and Benefits (a)

Fiscal Years Ended

December 31,
2016

December 26,
2015

$
Change

%
Change

$135,722

$128,217

$ 7,505

5.9%

Store Payroll & benefit as % of net sales

Advertising and Promotion (b)

Advertising & promotion as % of net sales

10.5%

21,897

1.7%

10.1%

21,621

1.7%

276

1.3%

Other SG&A (c)

223,160

180,084

43,076

23.9%

Other SG&A as % of net sales

17.3%

14.2%

Total SG&A Expenses

$380,779

$329,922

$50,857

15.4%

(a) Store payroll and benefits increased primarily due to the increase in head count added to operate new stores

and an increase in the average wage rates.

(b) Advertising and promotion as a percentage of net sales was flat. Higher retail expenditures and digital

advertising was substantially offset by lower expenditures related to Nutri-Force.

(c) Other selling, general and administrative expenses increased primarily due to impairment charges of

$32.6 million on goodwill and $6.6 million on the customer relationships intangible asset of Nutri-Force.
Excluding these impairment charges, other selling, general and administrative expenses increased by
$3.8 million.

43

Income from Operations

Operating income (loss) for our three business segments are provided below (in thousands):

Income (Loss) from operations:
Retail (a)

% of net sales

Direct (b)

% of net sales
Manufacturing (c)
% of net sales
Corporate costs (d)
% of net sales

Fiscal Years Ended

December 31,
2016

December 26,
2015

$
Change

%
Change

$ 197,450

$ 192,598

$ 4,852

2.5%

17.8%

18,737

14.4%

(44,223)

(50.4)%

17.8%

20,904

16.2%

(2,167)

(10.4)%

(1,977)

(42,246)

2,136.9%

(2.2)%

(126,387)

(122,532)

(3,855)

3.1%

(9.8)%

(9.7)%

Income from operations

$ 45,577

$ 88,993

$(43,416)

(48.8)%

(a) Retail income from operations as a percentage of net sales was flat. A 0.8% improvement in product margin
was offset by 0.4% from store payroll and benefits costs, 0.2% related to occupancy costs and 0.2% from
supply chain costs.

(b) The decrease in direct income from operations as a percentage of net sales is primarily due to a reduction in
operating margin generated by on-line marketplaces and from an increase in promotional pricing and
delivery expense.

(c) The year ended December 31, 2016 includes impairment charges of $32.6 million on goodwill and

$6.6 million on the customer relationships intangible asset of Nutri-Force. In addition, the manufacturing
segment recognized an increase in costs as compared to the prior year due to operational inefficiencies. The
year ended December 26, 2015 includes a $1.4 million charge for accounts receivable for one wholesale
customer which were deemed uncollectible.

(d) The increase in corporate costs is primarily due to costs incurred in connection with the reinvention,

including outside consultants.

Provision for Income Taxes

The effective tax rate for Fiscal 2016 was 30.8%, compared to 39.5% for Fiscal 2015. The effective tax rate

decreased primarily due to a $3.0 million tax benefit resulting from the write-off of the Canada investment.

44

Fiscal 2015 Compared To Fiscal 2014

The following tables summarize our results of operations for Fiscal 2015 and Fiscal 2014 (in thousands):

Net sales
Cost of goods sold

Fiscal Years Ended

December 26,
2015

December 27,
2014

$
Change

%
Change

$1,266,549
847,634

$1,213,046
808,787

$ 53,503
38,847

4.4%
4.8%

Cost of goods sold as % of net sales

66.9%

66.7%

Gross profit

Gross profit as % of net sales

Selling, general and administrative expenses
SG&A expenses as % of net sales

418,915

404,259

14,656

3.6%

33.1%

33.3%

329,922

301,603

28,319

9.4%

26.0%

24.9%

Income from operations

88,993

102,656

(13,663)

(13.3)%

Income from operations as % of net sales

Interest expense, net

Income before provision for income taxes
Provision for income taxes

7.0%

1,105

87,888
34,717

8.5%
495

610

123.2%

102,161
40,920

(14,273)
(6,203)

(14.0)%
(15.2)%

Net income

$

53,171

$

61,241

$ (8,070)

(13.2)%

The results of Nutri-Force, included in the Company’s results of operations, reflect a full year for Fiscal

2015 and the period from June 6, 2014 through December 27, 2014 for Fiscal 2014.

Net Sales

The increase in net sales was the result of an increase in our total non-comparable net sales of $53.8 million,
which includes an increase in Nutri-Force net sales of $16.3 million to third parties. Sales increased $24.0 million
in the Other product category (which includes on the go bars, drinks and snacks, as well as natural beauty and
personal care products). Sales in the Sports Nutrition category (which includes sports and performance nutrition
and weight management products) were relatively flat with the increase in sales of sports and performance
nutrition products substantially offset by the decrease in sales of weight management products. In addition, the
growth rate in sales of sports and performance nutrition products is below historical trends.

Net sales for our three business segments, as well as a discussion of the changes in each segment’s net sales

from the comparable prior year period, are provided below (in thousands):

Net Sales:

Retail (a)

Direct (b)
Manufacturing (c)

Segment net sales
Elimination of intersegment revenues

Fiscal Years Ended

December 26,
2015

December 27,
2014

$
Change

%
Change

$1,081,123

$1,042,054

$ 39,069

3.7%

128,825
91,159

130,644
48,102

1,301,107
(34,558)

1,220,800
(7,754)

(1,819)
43,057

80,307
(26,804)

(1.4)%
89.5%

6.6%
345.7%

Total net sales

$1,266,549

$1,213,046

$ 53,503

4.4%

45

(a) The change in retail sales resulted from an increase in non-comparable store sales of $38.5 million and in
comparable store sales of $0.6 million, or 0.1%. The increase in comparable store sales was driven by
average transaction value substantially offset by a decrease in customer traffic.

(b) Direct sales declined due to a decrease in catalog sales of $1.0 million and a decrease in e-commerce sales

of $0.8 million, or 0.6%.

(c) Manufacturing sales reflect an increase of $26.8 million in product manufactured for the Vitamin Shoppe

assortment and an increase of $16.3 million in product manufactured for third parties.

Cost of Goods Sold

The dollar increase of cost of goods sold was primarily due to an increase in sales. The increase of cost of

goods sold as a percentage of net sales was primarily due to 0.5% of de-leverage of retail occupancy costs
partially offset by 0.2% related to Nutri-Force. Cost of goods sold for Fiscal 2015 includes a $1.3 million charge
for the write-off of USPlabs® products which the Company ceased selling and for Fiscal 2014 includes a $4.5
million charge from adjusting Nutri-Force inventory to fair value as part of purchase accounting.

Selling, General and Administrative Expenses

Fiscal Years Ended

December 26,
2015

December 27,
2014

$
Change

%
Change

SG&A Expenses (in thousands):

Store Payroll and Benefits (a)

$128,217

$119,499

$ 8,718

7.3%

Store Payroll & benefit as % of net sales

Advertising and Promotion (b)

Advertising & promotion as % of net sales

10.1%

21,621

1.7%

9.9%

19,290

2,331

12.1%

1.6%

Other SG&A (c)

180,084

162,814

17,270

10.6%

Other SG&A as % of net sales

14.2%

13.4%

Total SG&A Expenses

$329,922

$301,603

$28,319

9.4%

(a) Store payroll and benefits increased primarily due to the increase in head count added to operate new stores

and higher medical benefits costs.

(b) Advertising and promotion increased with the addition of Nutri-Force of $1.7 million and an increase in

digital advertising of $0.8 million partially offset by lower retail expenditures of $0.2 million.

(c) Other SG&A expenses include an increase in costs related to Nutri-Force of $5.8 million and increased

depreciation and amortization expenses of $4.0 million. In addition, other SG&A increased as a result of
management realignment charges of $3.4 million, reinvention costs of $2.7 million, a charge to increase the
allowance for doubtful accounts for Nutri-Force of $1.4 million and a net reduction in acquisition related
costs of $2.9 million.

46

Income from Operations

Operating income (loss) for our three business segments are provided below (in thousands):

Income (Loss) from operations:

Retail (a)

% of net sales

Direct (b)

% of net sales
Manufacturing (c)
% of net sales
Corporate costs (d)
% of net sales

Fiscal Years Ended

December 26,
2015

December 27,
2014

$
Change

%
Change

$ 192,598

$ 194,864

$ (2,266)

(1.2)%

17.8%

20,904

16.2%

(1,977)

18.7%

22,755

17.4%

(1,830)

(2.2)%

(3.8)%

(1,851)

(8.1)%

(147)

8.0%

(122,532)

(113,133)

(9,399)

8.3%

(9.7)%

(9.3)%

Income from operations

$ 88,993

$ 102,656

$(13,663)

(13.3)%

(a) Decrease in retail income from operations as a percentage of net sales is due to 0.5% related to occupancy

costs and 0.4% from payroll and benefits costs.

(b) Decrease in direct income from operations as a percentage of net sales is due to 0.7% related to advertising

and promotion expenses and 0.4% related to product margin.

(c) During the period ended December 26, 2015, the manufacturing segment recognized an increase in costs as
compared to the prior year due to operational inefficiencies, and includes a $1.4 million charge for accounts
receivable for one wholesale customer which were deemed uncollectible. The period ended December 27,
2014 includes a $4.5 million charge from adjusting Nutri-Force inventory to fair value as part of purchase
accounting.

(d) The increase in corporate costs includes an increase in depreciation and amortization expenses of $4.0
million. In addition, corporate costs increased as a result of management realignment charges of $3.4
million, reinvention costs of $2.7 million and a net reduction in acquisition related costs of $2.9 million.

In addition to the items noted above, income from operations in Fiscal 2015 includes $1.8 million of Super

Supplements conversion costs and $0.9 million of closing costs for the stores in Canada.

Provision for Income Taxes

The effective tax rate for Fiscal 2015 was 39.5%, compared to 40.1% for Fiscal 2014. The effective tax rate

decreased primarily due to a decrease in permanent non-deductible items during Fiscal 2015 as compared to
Fiscal 2014.

Key Indicators of Liquidity and Capital Resources

The following table provides key indicators of our liquidity and capital resources (in thousands):

Balance Sheet Data:

Cash and cash equivalents
Working capital (a)
Total assets
Total debt (b)

December 31,
2016

December 26,
2015

$
2,833
151,548
734,184
133,371

$ 15,104
157,089
748,691
123,525

(a) Working capital is total current assets minus total current liabilities.

47

(b) Total debt includes the outstanding balance on the Company’s Revolving Credit Facility, the net balance of

its Convertible Notes and its capital lease obligations.

Fiscal Year Ended

December 31,
2016

December 26,
2015

December 27,
2014

Other Information:

Depreciation and amortization of fixed and intangible assets

$ 38,780

$ 38,495

$ 34,219

Cash Flows Provided By (Used In):

Operating activities
Investing activities
Financing activities
Effect of exchange rate changes on cash and cash equivalents

$ 93,373
(40,359)
(65,304)
19

$ 60,667
(39,430)
(18,428)
129

$ 100,147
(125,184)
(36,877)
44

Net (decrease) increase in cash and cash equivalents

$(12,271)

$ 2,938

$ (61,870)

Liquidity and Capital Resources

Our primary uses of cash have been to fund working capital, operating expenses and capital expenditures related
primarily to the build-out of new stores, the remodeling of existing stores and information technology
investments as well as to repurchase shares of our common stock. Historically, we have financed our
requirements predominately through internally generated cash flow, supplemented with short-term financing. In
Fiscal 2015, we issued $143.8 million of Convertible Notes to fund the repurchase of shares of our common
stock. Refer to Note 8., “Credit Arrangements”, to our consolidated financial statements included in this Annual
Report on Form 10-K for additional information. We believe that the cash generated by operations and cash and
cash equivalents, together with the borrowing availability under our Revolving Credit Facility, will be sufficient
to meet our working capital needs for the next twelve months, our store growth plans, costs and investments
related to our reinvention strategy, systems development, store improvements, the opening of our new
distribution center and interest payments on the Convertible Notes, as well as the repurchase of shares of our
common stock and our Convertible Notes from time to time in negotiated or open market transactions subject to
market conditions.

We purchased $66.0 million of common stock under our $300.0 million share repurchase programs during Fiscal
2016. Refer to Note 11., “Share Repurchase Programs”, to our consolidated financial statements included in this
Annual Report on Form 10-K for additional information. We invested $40.1 million in capital expenditures
during Fiscal 2016, including costs for building new stores, remodeling existing stores, information technology
and investments resulting from our reinvention strategy. During Fiscal 2017 we plan to spend approximately
$45 million in capital expenditures, including costs for building new stores, remodeling existing stores,
information technology, the opening of our new distribution center and investments resulting from our
reinvention strategy. We opened 26 new stores and closed 9 stores during Fiscal 2016. We plan to open
approximately 15 new stores in Fiscal 2017. Our working capital requirements for merchandise inventory will
continue to increase as we continue to open additional stores. Currently, our practice is to establish an inventory
level of approximately $145,000 at cost for each of our stores, the cost of which is partially offset by vendor
incentive and allowance programs. Additionally, 30 day payment terms have been extended to us by some of our
suppliers allowing us to effectively manage our inventory and working capital.

The Company is subject to concentrations of credit risk associated with cash and cash equivalents, and at times
holds cash balances in excess of Federal Deposit Insurance Corporation limits. Currently, the Company’s cash
management practice is to hold cash balances in quality institutions and invest in highly liquid and secure
investments.

48

We were in compliance with all covenants relating to our Revolving Credit Facility and Convertible Notes as of
December 31, 2016. We expect to be in compliance with these same covenants during Fiscal 2017 as well.

Cash Provided by Operating Activities

Net cash provided by operating activities was $93.4 million and $60.7 million during Fiscal 2016 and Fiscal
2015, respectively. The $32.7 million increase in net cash flows from operating activities is primarily due to the
timing of accounts payable disbursements and an increase in inventory purchases in Fiscal 2015 related primarily
to the transition of Vitamin Shoppe production of private brands to Nutri-Force and the opening of new stores.

Net cash provided by operating activities was $60.7 million and $100.1 million during Fiscal 2015 and Fiscal
2014, respectively. The $39.5 million decrease in net cash flows from operating activities is primarily due to an
increase in inventory purchases to support activities including the transition to a new third-party warehouse and
the transition of products to our manufacturing facility.

Cash Used in Investing Activities

Net cash used in investing activities was $40.4 million during Fiscal 2016 as compared to $39.4 million during
Fiscal 2015. Capital expenditures during Fiscal 2016 and 2015 were used primarily for the build-out of new
stores, the remodeling of existing stores and information technology investments.

Net cash used in investing activities was $39.4 million during Fiscal 2015 as compared to $125.2 million during
Fiscal 2014. The $85.8 million decrease in cash used in investing activities is primarily due to the $81.5 million
for the acquisition of Nutri-Force in Fiscal 2014.

Cash Used in Financing Activities

Net cash used in financing activities was $65.3 million in Fiscal 2016 as compared to $18.4 million in Fiscal
2015. The $46.9 million increase in cash used in financing activities was primarily due to purchases of common
stock under the Company’s share repurchase programs of $66.0 million in Fiscal 2016 and $146.1 million in
Fiscal 2015 partially offset by the net proceeds from the issuance of Convertible Notes of $125.7 million in
Fiscal 2015.

Net cash used in financing activities was $18.4 million in Fiscal 2015 as compared to $36.9 million in Fiscal
2014. The $18.4 million decrease in cash used in financing activities was primarily due to purchases of common
stock under the Company’s share repurchase programs of $146.1 million in Fiscal 2015 and $57.8 million in
Fiscal 2014 partially offset by the net proceeds from the issuance of Convertible Notes of $125.7 million in
Fiscal 2015 and by net borrowings under the Company’s Revolving Credit Facility of $8.0 million in Fiscal
2014. In addition, proceeds from exercises of stock options decreased $8.0 million in Fiscal 2015 as compared to
Fiscal 2014.

Revolving Credit Facility

The terms of our Revolving Credit Facility extend through October 11, 2018, and allow the Company to borrow
up to $90.0 million, subject to the terms of the facility, with a Company option to increase the facility up to a
total of $150.0 million. For information regarding the terms of our Revolving Credit Facility, refer to Note 8.,
“Credit Arrangements”, to our consolidated financial statements included in this Annual Report on Form 10-K.
As of December 31, 2016, the Company had $11.0 million of borrowings outstanding on its Revolving Credit
Facility. The largest amount borrowed at any given point during Fiscal 2016 was $27.0 million. The unused
available line of credit under the Revolving Credit Facility at December 31, 2016 was $76.1 million.

49

Convertible Notes

On December 9, 2015, the Company issued $143.8 million of its 2.25% Convertible Notes. The Convertible
Notes are senior unsecured obligations of VSI. Interest is payable on the Convertible Notes on June 1 and
December 1 of each year, commencing on June 1, 2016 until their maturity date of December 1, 2020. For
additional information regarding the terms of our Convertible Notes, refer to Note 8., “Credit Arrangements”, to
our consolidated financial statements included in this Annual Report on Form 10-K.

Contractual Obligations and Commercial Commitments

As of December 31, 2016, our lease commitments and contractual obligations were as follows (in thousands):

Fiscal year ending

2017
2018
2019
2020
2021
Thereafter

Operating
Leases
Real Estate (1)

$122,219
112,672
93,886
78,064
65,630
175,018

Convertible
Notes

$ —
—
—
143,750
—
—

Total

$126,087
116,261
97,475
225,403
65,841
175,018

$ 3,234
3,234
3,234
3,234
—
—

$806,085

$647,489

$143,750

$12,936

$254
—
—
—
—
—

$254

$ 380
355
355
355
211
—

$1,656

Interest on
Convertible
Notes

Operating
Leases
Equipment

Capital Lease
Obligations

(1) Store operating leases included in the above table do not include contingent rent based upon sales volume.
Operating leases do not include common area maintenance costs or real estate taxes that are paid to the
landlord during the year, which combined represented approximately 18.8% of our minimum lease
obligations for Fiscal 2016.

We are not party to any long-term purchase commitments. Our typical merchandise purchase orders are generally
performed upon within a four to six week period. However, as of December 31, 2016, we have an obligation,
excluded from the above commitments, of approximately $12.8 million to purchase an agreed upon supply of our
own branded merchandise and raw materials during Fiscal 2017 which has been produced by, and resides with,
the applicable vendors.

In addition to the contractual obligations set forth in the table above, we have employment agreements with
certain of our executives and an executive severance policy for all our officers that provide for compensation and
certain other benefits. Under certain circumstances, these agreements and the policy provide for severance or
other payments.

Off-Balance Sheet Arrangements

We have not created, and are not party to, any special-purpose or off-balance sheet entities for the purpose of
raising capital, incurring debt or operating our business. We do not have any off-balance sheet arrangements or
relationships with entities that are not consolidated into our financial statements that have or are reasonably likely
to have a material current or future effect on our financial condition, changes in financial condition, revenues,
expenses, results of operations, liquidity, capital expenditures or capital resources. The Company has
commitments for its operating leases, primarily related to its stores, distribution centers, as well as its
manufacturing and corporate facilities, which are not reflected on our balance sheet.

Effects of Inflation

We do not believe that our sales or operating results have been materially affected by inflation during the periods
presented in our financial statements. During Fiscal 2016, retail price inflation was less than 1%. During Fiscal

50

2017, we anticipate market driven cost inflation to be in the range of 0% to 2%. Additionally, we may experience
increased cost pressure from our suppliers which could have an adverse effect on our gross profit results in the
future.

Recent Accounting Pronouncements

Except as discussed in Note 2., “Summary of Significant Accounting Policies”, to our consolidated financial
statements included in this Annual Report on Form 10-K, we have considered all new accounting
pronouncements and have concluded that there are no new pronouncements that may have a material impact on
our results of operations, financial condition, or cash flows, based on current information.

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

Interest Rate Risk

The Company’s market risks relate primarily to changes in interest rates. Market risk represents the risk of
changes in the value of market risk sensitive instruments caused by fluctuations in interest rates and commodity
prices. Changes in these factors could cause fluctuations in the results of our operations and cash flows.

Our Revolving Credit Facility carries a floating interest rate and, therefore, our statements of income and our
cash flows are exposed to changes in interest rates. As of December 31, 2016, there was $11.0 million of
borrowings outstanding on our Revolving Credit Facility. At December 31, 2016, a hypothetical 10% change in
the floating interest rate would have a de minimis impact on our consolidated financial statements.

Our Convertible Notes carry a fixed interest rate and, therefore, have no market risk.

Item 8. Financial Statements and Supplementary Data

The response to this item is incorporated herein by reference to the financial statements and supplementary
financial data in Item 15. “Exhibits and Financial Statement Schedules” appearing at the end of this Annual
Report on Form 10-K.

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

Item 9A. Controls and Procedures

Conclusion Regarding the Effectiveness of Disclosure Controls and Procedures

We carried out an evaluation, under the supervision and with the participation of our management, including our
Chief Executive Officer and Chief Financial Officer, who are our principal executive officer and principal
financial officer, respectively, of the design and operation of our disclosure controls and procedures as such term
is defined in Rules 13a-15(e) and 15d – 15(e) under the Securities Exchange Act of 1934, as amended (the
“Exchange Act”) as of December 31, 2016, pursuant to Exchange Act Rules 13a-15 and 15d-15. Based on such
evaluation, the Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and
procedures were effective at a reasonable assurance level as of December 31, 2016.

Management’s Report on Internal Control Over Financial Reporting

See Item 15. “Exhibits and Financial Statement Schedules” appearing at the end of this Annual Report on
Form 10-K for Management’s Report on Internal Control Over Financial Reporting.

51

Changes in Internal Control over Financial Reporting

There have been no changes in our internal control over financial reporting during the quarter ended
December 31, 2016, that have materially affected, or are reasonably likely to materially affect, our internal
control over financial reporting.

Inherent Limitations on Effectiveness of Controls

Our management, including the Chief Executive Officer and Chief Financial Officer, do not expect that our
disclosure controls and procedures or our internal control over financial reporting will prevent or detect all errors
and all fraud. A control system, no matter how well designed and operated, can provide only reasonable, not
absolute, assurance that the control system’s objectives will be met. The design of a control system must reflect
the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs.
Further, because of the inherent limitations in all control systems, no evaluation of controls can provide absolute
assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud,
if any, within the Company have been detected. These inherent limitations include the realities that judgments in
decision-making can be faulty and that breakdowns can occur because of simple error or mistake. Controls can
also be circumvented by the individual acts of some persons, by collusion of two or more people, or by
management override of the controls. The design of any system of controls is based in part on certain
assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in
achieving its stated goals under all potential future conditions. Projections of any evaluation of controls
effectiveness to future periods are subject to risks. Over time, controls may become inadequate because of
changes in conditions or deterioration in the degree of compliance with policies or procedures.

Item 9B. Other Information

None.

52

PART III

Item 10. Directors, Executive Officers and Corporate Governance

Information with respect to this Item will be included in the Company’s Proxy Statement to be filed in April
2017, which is incorporated herein by reference under the captions “Proposal One – Election of Directors”,
“Corporate Governance”, “Executive Officers” and “Section 16(a) Beneficial Ownership Reporting
Compliance”.

Item 11. Executive Compensation

Information with respect to this Item will be included in the Company’s Proxy Statement to be filed in April
2017, which is incorporated herein by reference under the captions, “Director Compensation”, “Compensation
Discussion and Analysis” and “Executive Compensation”.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder

Matters

Information with respect to this Item will be included in the Company’s Proxy Statement to be filed in April
2017, which is incorporated herein by reference under the captions “Security Ownership” and “Equity
Compensation Plan Information”.

Item 13. Certain Relationships and Related Transactions, and Director Independence

Information with respect to this Item will be included in the Company’s Proxy Statement to be filed in April
2017, which is incorporated herein by reference under the captions “Corporate Governance – Director
Independence”, “Corporate Governance – Policies with Respect to Transactions with Related Persons” and
“Certain Relationships and Related Party Transactions, and Director Independence”.

Item 14. Principal Accounting Fees and Services

Information with respect to this Item will be included in the Company’s Proxy Statement to be filed in April
2017, which is incorporated herein by reference under the caption “Principal Accountant Fees and Services”.

53

Item 15. Exhibits, Financial Statement Schedules

(a) The following documents are filed as part of this annual report on Form 10-K:

PART IV

1.

The following consolidated financial statements listed below are filed as a separate section of this
annual report on Form 10-K:

Management’s Reports and Reports of Independent Registered Public Accounting Firm – Deloitte &
Touche LLP.

Consolidated Balance Sheets as of December 31, 2016 and December 26, 2015.

Consolidated Statements of Income for the Fiscal years ended December 31, 2016, December 26, 2015
and December 27, 2014.

Consolidated Statements of Comprehensive Income for the Fiscal years ended December 31,
2016, December 26, 2015 and December 27, 2014.

Consolidated Statements of Stockholders’ Equity for the Fiscal years ended December 31,
2016, December 26, 2015 and December 27, 2014.

Consolidated Statements of Cash Flows for the Fiscal years ended December 31, 2016, December 26,
2015 and December 27, 2014.

Notes to Consolidated Financial Statements for the Fiscal years ended December 31,
2016, December 26, 2015 and December 27, 2014.

2.

Exhibits:

Description

Asset Purchase Agreement, dated as of December 17, 2012, by and among Super Supplements, Inc.,
John Wurts, Vitamin Shoppe Mariner, Inc. and, solely for certain specified provisions thereof,
Vitamin Shoppe, Inc. (Incorporated by reference to Exhibit 10.1 in our Current Report on Form 8-K
filed on December 18, 2012 (File No. 001-34507))

Amendment No. 1 to Asset Purchase Agreement, dated as of December 30, 2012, by and among Super
Supplements, Inc., John Wurts, Vitamin Shoppe Mariner, Inc. and Vitamin Shoppe, Inc. (Incorporated
by reference to Exhibit 10.1 in our Current Report on Form 8-K filed on January 2, 2013
(File No. 001-34507))

LLC Interest Purchase Agreement, dated as of June 6, 2014, by and among VS Hercules LLC, FDC
Vitamins, LLC, MBF/FDC Acquisition, LLC, FDC Management, LLC, FDC Limited II, LLC, Nutri-
Force Nutrition, Inc., the individuals listed therein and, solely for certain specified provisions thereof,
Vitamin Shoppe, Inc. (Incorporated by reference to Exhibit 2.1 in our Current report on Form 8-K
filed on June 9, 2014 (File No. 001-34507))

Amended and Restated Certificate of Incorporation of Vitamin Shoppe, Inc. (Incorporated by
reference to Exhibit 3.1 in our Current Report on Form 8-K filed on June 10, 2016
(File No. 001-34507))

Fourth Amended and Restated By-laws of Vitamin Shoppe Inc. (Incorporated by reference to
Exhibit 3.2 in our Annual Report on Form 10-K filed on February 23, 2016 (File No. 001-34507))

Specimen certificate for shares of common stock, $0.01 par value, of Vitamin Shoppe, Inc.
(Incorporated by reference to Exhibit 4.4 in Amendment No. 4 to our Registration
Statement No. 333-160756 on Form S-1 filed on October 14, 2009 (File No. 333-160756))

54

Exhibit
No.

2.1

2.2

2.3

3.1

3.2

4.1

Exhibit
No.

4.2

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

10.11

Description

Indenture, dated as of December 9, 2015, by and between Vitamin Shoppe, Inc. and Wilmington
Trust, National Association. (Incorporated by reference to Exhibit 4.1 in our Current Report on
Form 8-K filed on December 10, 2015 (File No. 001-34507))

Base Convertible Bond Hedge Confirmation, dated as of December 3, 2015, by and between Vitamin
Shoppe, Inc. and Bank of America, N.A. (Incorporated by reference to Exhibit 10.2 in our Current
Report on Form 8-K filed on December 10, 2015 (File No. 001-34507))

Base Convertible Bond Hedge Confirmation, dated as of December 3, 2015, by and between Vitamin
Shoppe, Inc. and J.P. Morgan Chase Bank, National Association, London Branch. (Incorporated by
reference to Exhibit 10.3 in our Current Report on Form 8-K filed on December 10, 2015
(File No. 001-34507))

Base Warrant Confirmation, dated as of December 3, 2015, by and between Vitamin Shoppe, Inc.
and Bank of America, N.A. (Incorporated by reference to Exhibit 10.4 in our Current Report on
Form 8-K filed on December 10, 2015 (File No. 001-34507))

Base Warrant Confirmation, dated as of December 3, 2015, by and between Vitamin Shoppe, Inc.
and J.P. Morgan Chase Bank, National Association, London Branch. (Incorporated by reference to
Exhibit 10.5 in our Current Report on Form 8-K filed on December 10, 2015 (File No. 001-34507))

Additional Convertible Bond Hedge Confirmation, dated as of December 8, 2015, by and between
Vitamin Shoppe, Inc. and Bank of America, N.A. (Incorporated by reference to Exhibit 10.6 in our
Current Report on Form 8-K filed on December 10, 2015 (File No. 001-34507))

Additional Convertible Bond Hedge Confirmation, dated as of December 8, 2015, by and between
Vitamin Shoppe, Inc. and J.P. Morgan Chase Bank, National Association, London Branch.
(Incorporated by reference to Exhibit 10.7 in our Current Report on Form 8-K filed on December 10,
2015 (File No. 001-34507))

Additional Warrant Confirmation, dated as of December 8, 2015, by and between Vitamin Shoppe,
Inc. and Bank of America, N.A. (Incorporated by reference to Exhibit 10.8 in our Current Report on
Form 8-K filed on December 10, 2015 (File No. 001-34507))

Additional Warrant Confirmation, dated as of December 8, 2015, by and between Vitamin Shoppe,
Inc. and J.P. Morgan Chase Bank, National Association, London Branch. (Incorporated by reference
to Exhibit 10.9 in our Current Report on Form 8-K filed on December 10, 2015
(File No. 001-34507))

Amended and Restated Loan and Security Agreement, dated as of January 20, 2011, by and among
Vitamin Shoppe Industries Inc. and VS Direct Inc., as Borrowers, Vitamin Shoppe, Inc., as
Guarantor, the Lenders and Issuing Bank from time to time party thereto, and JPMorgan Chase Bank,
N.A. as Administrative Agent. (Incorporated by reference to Exhibit 10.2 in our Annual Report on
Form 10-K filed on March 9, 2011 (File No. 001-34507))

First Amendment to Amended and Restated Loan and Security Agreement, dated as of January 10,
2013, by and among Vitamin Shoppe Industries Inc., VS Direct Inc. and Vitamin Shoppe Mariner,
Inc., as Borrowers, each guarantor party thereto, the lenders party thereto, and JPMorgan Chase
Bank, N.A., as Agent, the Issuing Bank and a Lender. (Incorporated by reference to Exhibit 10.1 in
our Current Report on Form 8-K filed on October 16, 2013 (File No. 001-34507))

Second Amendment to Amended and Restated Loan and Security Agreement and First Amendment
to Existing Guarantees, dated as of October 11, 2013, by and among Vitamin Shoppe Industries Inc.,
VS Direct Inc., Vitamin Shoppe Mariner, Inc., and Vitamin Shoppe Global, Inc., as Borrowers, each
guarantor party thereto, and JPMorgan Chase Bank, N.A., as Agent. (Incorporated by reference to
Exhibit 10.2 in our Current Report on Form 8-K filed on October 16, 2013 (File No. 001-34507))

55

Exhibit
No.

10.12

10.13

10.14

10.15

10.16

10.17

10.18

10.19

10.20

10.21

10.22

Description

Third Amendment to Amended and Restated Loan and Security Agreement, dated as of December 2,
2015, by and among Vitamin Shoppe Industries Inc., VS Direct Inc., Vitamin Shoppe Mariner, Inc.,
and Vitamin Shoppe Global, Inc., VS Hercules LLC, FDC Vitamins LLC, Betancourt Sports
Nutrition, LLC, Vitamin Shoppe Procurement Services, Inc., as Borrowers, the guarantors parties
thereto, the lenders parties thereto, and JPMorgan Chase Bank, N.A., as Agent. (Incorporated by
reference to Exhibit 10.1 in our Current Report on Form 8-K filed on December 10, 2015
(File No. 001-34507))

Fourth Amendment to Amended and Restated Loan and Security Agreement, dated as of January 29,
2016, by and among Vitamin Shoppe Industries Inc., VS Direct Inc., Vitamin Shoppe Mariner, Inc.,
and Vitamin Shoppe Global, Inc., VS Hercules LLC, FDC Vitamins LLC, Betancourt Sports
Nutrition, LLC, Vitamin Shoppe Procurement Services, Inc., as Borrowers, the guarantors parties
thereto, the lenders parties thereto, and JPMorgan Chase Bank, N.A., as Agent. (Incorporated by
reference to Exhibit 10.13 in our Annual Report on Form 10-K filed on February 23, 2016
(File No. 001-34507))

Intellectual Property Security Agreement, dated as of September 25, 2009, by and among Vitamin
Shoppe Industries Inc., VS Direct Inc. and Vitamin Shoppe, Inc. (f/k/a VS Holdings, Inc.) and
JPMorgan Chase Bank, N.A., as Administrative Agent. (Incorporated by reference to Exhibit 99.5 in
our Current Report on Form 8-K filed on September 30, 2009 (File No. 333-134983-02))

Second Amended and Restated Intellectual Property Security Agreement, dated as of October 6,
2014, by and between Vitamin Shoppe Industries Inc., as Grantor and JPMorgan Chase Bank, N.A.,
as Administrative Agent. (Incorporated by reference to Exhibit 10.1 in our Current Report on
Form 8-K filed on October 10, 2014 (File No. 001-34507))

Stock Pledge Agreement, dated as of September 25, 2009, by and between Vitamin Shoppe, Inc.
(f/k/a VS Holdings, Inc.), as Pledgor, and JPMorgan Chase Bank, N.A., as Pledgee. (Incorporated by
reference to Exhibit 99.6 in our Current Report on Form 8-K filed on September 30, 2009
(File No. 333-134983-02))

Amended and Restated Stock Pledge Agreement, dated as of October 11, 2013, by and between
Vitamin Shoppe Industries Inc., as Pledgor, and JPMorgan Chase Bank, N.A., as Pledgee.
(Incorporated by reference to Exhibit 10.3 in our Current Report on Form 8-K filed on October 16,
2013 (File No. 001-34507))

Stock Pledge Agreement, dated as of August 21, 2014, by and between Vitamin Shoppe Global, Inc.,
as Pledgor, and JPMorgan Chase Bank, N.A., as Pledgee. (Incorporated by reference to Exhibit 10.3
in our Current Report on Form 8-K filed on August 27, 2014 (File No. 001-34507))

Stock Pledge Agreement, dated as of August 21, 2014, by and between VS Hercules LLC, as
Pledgor, and JPMorgan Chase Bank, N.A., as Pledgee. (Incorporated by reference to Exhibit 10.4 in
our Current Report on Form 8-K filed on August 27, 2014 (File No. 001-34507))

Stock Pledge Agreement, dated as of August 21, 2014, by and between FDC Vitamins, LLC, as
Pledgor, and JPMorgan Chase Bank, N.A., as Pledgee. (Incorporated by reference to Exhibit 10.5 in
our Current Report on Form 8-K filed on August 27, 2014 (File No. 001-34507))

Guarantee of Vitamin Shoppe Industries Inc. and Vitamin Shoppe, Inc. (f/k/a VS Holdings, Inc.),
dated as of September 25, 2009, of obligations of VS Direct Inc. under the Amended and Restated
Loan and Security Agreement, as amended. (Incorporated by reference to Exhibit 99.8 in our Current
Report on Form 8-K filed on September 30, 2009 (File No. 333-134983-02))

Guarantee of VS Direct Inc. and Vitamin Shoppe, Inc. (f/k/a VS Holdings, Inc.), dated as of
September 25, 2009, of obligations of Vitamin Shoppe Industries Inc. under the Amended and
Restated Loan and Security Agreement, as amended. (Incorporated by reference to Exhibit 99.9 in
our Current Report on Form 8-K filed on September 30, 2009 (File No. 333-134983-02))

56

Exhibit
No.

10.23

10.24

10.25

10.26

10.27

10.28

10.29

10.30

10.31

10.32

10.33

10.34

Description

Guarantee of Vitamin Shoppe, Inc., Vitamin Shoppe Industries Inc. and VS Direct Inc., dated as of
January 10, 2013, of obligations of Vitamin Shoppe Mariner, Inc. under the Amended and Restated
Loan Agreement, as amended. (Incorporated by reference to Exhibit 10.5 in our Current Report on
Form 8-K filed on October 16, 2013 (File No. 001-34507))

Guarantee of Vitamin Shoppe, Inc., Vitamin Shoppe Industries Inc., VS Direct Inc. and Vitamin
Shoppe Mariner, Inc., dated as of October 11, 2013, of the obligations of Vitamin Shoppe Global,
Inc. under the Amended and Restated Loan Agreement, as amended. (Incorporated by reference to
Exhibit 10.7 in our Current Report on Form 8-K filed on October 16, 2013 (File No. 001-34507))

Guarantee, dated as of August 21, 2014, by Vitamin Shoppe, Inc., Vitamin Shoppe Industries Inc.,
VS Direct Inc., Vitamin Shoppe Mariner, Inc., Vitamin Shoppe Global, Inc., VS Hercules LLC, FDC
Vitamins, LLC and Betancourt Sports Nutrition, LLC, of the obligations of one another under the
Amended and Restated Loan Agreement, as amended. (Incorporated by reference to Exhibit 10.2 in
our Current Report on Form 8-K filed on August 27, 2014 (File No. 001-34507))

Joinder Agreement, dated as of January 10, 2013, by and between Vitamin Shoppe Mariner, Inc., and
JPMorgan Chase Bank, N.A. (Incorporated by reference to Exhibit 10.4 in our Current Report on
Form 8-K filed on October 16, 2013 (File No. 001-34507))

Joinder Agreement, dated as of October 11, 2013, by and between Vitamin Shoppe Global, Inc., and
JPMorgan Chase Bank, N.A. (Incorporated by reference to Exhibit 10.6 in our Current Report on
Form 8-K filed on October 16, 2013 (File No. 001-34507))

Joinder Agreement, dated as of August 21, 2014, by and between VS Hercules LLC, FDC Vitamins,
LLC, Betancourt Sports Nutrition, LLC, and JPMorgan Chase Bank, N.A. (Incorporated by reference
to Exhibit 10.1 in our Current Report on Form 8-K filed on August 27, 2014 (File No. 001-34507))

Joinder Agreement, dated as of March 20, 2015 by and between Vitamin Shoppe Procurement
Services and JPMorgan Chase Bank, N.A. (Incorporated by reference to Exhibit 10.29 in our Annual
Report on Form 10-K filed on February 23, 2016 (File No. 001-34507))

Form of Indemnification Agreement by and among executive officer, Vitamin Shoppe, Inc. (f/k/a VS
Holdings, Inc.) and Vitamin Shoppe Industries Inc. * (Incorporated by reference to Exhibit 10.29 in
Amendment No. 4 to our Registration Statement No. 333-160756 on Form S-1 filed on October 14,
2009 (File No. 333-160756))

Form of Indemnification Agreement by and among director, Vitamin Shoppe, Inc. (f/k/a VS
Holdings, Inc.) and Vitamin Shoppe Industries Inc. * (Incorporated by reference to Exhibit 10.30 in
Amendment No. 4 to our Registration Statement No. 333-160756 on Form S-1 filed on October 14,
2009 (File No. 333-160756))

VS Parent, Inc. 2006 Stock Option Plan. * (Incorporated by reference to Exhibit 10.27 in Amendment
No. 5 to our Registration Statement No. 333-160756 on Form S-1 filed on October 22, 2009
(File No. 333-160756))

2009 Vitamin Shoppe Equity Incentive Plan. * (Incorporated by reference to Exhibit 10.27 in
Amendment No. 2 to our Registration Statement No. 333-160756 on Form S-1 filed on
September 22, 2009 (File No. 333-160756))

Vitamin Shoppe 2009 Equity Incentive Plan Amended and Restated Through April 6, 2012 *
(Incorporated by reference to Annex A of the Definitive Proxy Statement of Vitamin Shoppe, Inc.
filed on April 12, 2012 (File No. 001-34507))

10.35

Vitamin Shoppe 2010 Employee Stock Purchase Plan. * (Incorporated by reference to Exhibit 10.16
in our Annual Report on Form 10-K filed on March 17, 2010 (File No. 001-34507))

57

Exhibit
No.

10.36

10.37

10.38

10.39

10.40

10.41

10.42

10.43

10.44

10.45

10.46

10.47

Description

Vitamin Shoppe, Inc. Executive Severance Pay Policy, amended and restated effective as of
October 29, 2014. (Incorporated by reference to Exhibit 10.35 in our Annual Report on Form 10-K
filed on February 23, 2016 (File No. 001-34507))

Director Compensation Plan and Stock Ownership Guidelines.* (Incorporated by reference to
Exhibit 10.2 in our Current Report on Form 8-K filed on January 4, 2016 (File No. 001-34507))

Vitamin Shoppe, Inc. Executive Severance Pay Policy, amended and restated effective as of March 4,
2016 (Incorporated by reference to Exhibit 10.01 in our Quarterly Report on Form 10-Q filed on
May 4, 2016 (File No. 001-34507))

Employment and Non-Competition Agreement, dated as of September 9, 2009, among Richard
Markee, VS Parent, Inc., VS Direct, Inc. Vitamin Shoppe, Inc. (f/k/a VS Holdings, Inc.) and Vitamin
Shoppe Industries Inc. * (Incorporated by reference to Exhibit 10.26 in Amendment No. 2 to our
Registration Statement No. 333-160756 on Form S-1 filed on September 22, 2009
(File No. 333-160756))

Amendment No. 1 to Employment and Non-Competition Agreement, dated as of February 28, 2011,
by and among Richard Markee, Vitamin Shoppe, Inc. and Vitamin Shoppe Industries Inc. *
(Incorporated by reference to Exhibit 10.32 in our Annual Report on Form 10-K filed on March 9,
2011 (File No. 001-34507))

Amendment No. 2 to Employment and Non-Competition Agreement, dated as of March 29, 2012, by
and among Richard Markee, Vitamin Shoppe, Inc. and Vitamin Shoppe Industries Inc. *
(Incorporated by reference to Exhibit 10.1 in our Current Report on Form 8-K filed on April 2, 2012
(File No. 001-34507))

Employment Agreement, effective January 1, 2015, by and between Vitamin Shoppe, Inc. and
Vitamin Shoppe Industries Inc. and Richard Markee. * (Incorporated by reference to Exhibit 10.1 in
our Current Report on Form 8-K filed on January 7, 2015 (File No. 001-34507))

Letter Agreement, dated as of December 31, 2015, among Vitamin Shoppe, Inc., Vitamin Shoppe
Industries Inc. and Richard Markee. * (Incorporated by reference to Exhibit 10.1 in our Current
Report on Form 8-K filed on January 4, 2016 (File No. 001-34507))

Employment and Non-Competition Agreement, dated as of March 3, 2015, among Colin Watts and
Vitamin Shoppe, Inc., Vitamin Shoppe Industries Inc. and all of their subsidiaries and affiliates. *
(Incorporated by reference to Exhibit 99.2 in our Current Report on Form 8-K filed on March 4, 2015
(File No. 001-34507))

Amended and Restated Employment and Non-Competition Agreement, dated as of June 12, 2006, by
and among Anthony Truesdale, VS Parent, Inc., Vitamin Shoppe, Inc. (f/k/a VS Holdings, Inc.) and
Vitamin Shoppe Industries Inc. * (Incorporated by reference to Exhibit 10.17 in Amendment No. 1 to
our Registration Statement No. 333-134983 on Form S-4 filed on June 14, 2006
(File No. 333-134983-02))

Amendment to Amended and Restated Employment and Non-Competition Agreement, dated as of
December 28, 2007, by and among Anthony Truesdale, VS Parent, Inc., Vitamin Shoppe, Inc. (f/k/a
VS Holdings, Inc.) and Vitamin Shoppe Industries Inc. * (Incorporated by reference to Exhibit 10.36
in our Annual Report on Form 10-K filed on March 28, 2008 (File No. 333-134983-02))

Amendment No. 2 to Employment and Non-Competition Agreement, dated as of September 25, 2009
by and among Anthony Truesdale, VS Parent, Inc., Vitamin Shoppe, Inc. (f/k/a VS Holdings, Inc.)
and Vitamin Shoppe Industries Inc. * (Incorporated by reference to Exhibit 99.2 in our Current
Report on Form 8-K filed on September 30, 2009 (File No. 333-134983-02))

58

Exhibit
No.

10.48

10.49

10.50

10.51

10.52

10.53

10.54

10.55

10.56

10.57

10.58

10.59

Description

Amendment No. 3 to Employment and Non-Competition Agreement, dated as of February 28, 2011,
by and among Anthony Truesdale, Vitamin Shoppe, Inc. and Vitamin Shoppe Industries Inc. *
(Incorporated by reference to Exhibit 10.31 in our Annual Report on Form 10-K filed on March 9,
2011 (File No. 001-34507))

Amendment No. 4 to Employment and Non-Competition Agreement, dated as of March 29, 2012, by
and among Anthony Truesdale, Vitamin Shoppe, Inc. and Vitamin Shoppe Industries Inc. *
(Incorporated by reference to Exhibit 10.2 in our Current Report on Form 8-K filed on April 2, 2012
(File No. 001-34507))

Letter Agreement, dated as of March 31, 2015, by and between Vitamin Shoppe, Inc. and Anthony
Truesdale. * (Incorporated by reference to Exhibit 10.1 in our Current Report on Form 8-K filed on
April 7, 2015 (File No. 001-34507))

Employment and Non-Competition Agreement, dated as of January 15, 2007, by and among Louis H.
Weiss, VS Parent, Inc., VS Direct, Inc., Vitamin Shoppe, Inc. (f/k/a VS Holdings, Inc.) and Vitamin
Shoppe Industries, Inc. * (Incorporated by reference to Exhibit 10.29 in our Current Report on
Form 8-K filed on January 16, 2007 (File No. 333-134983-02))

Amendment to Employment and Non-Competition Agreement, dated as of December 28, 2007, by
and among Louis H. Weiss, VS Parent, Inc., VS Direct, Inc., Vitamin Shoppe, Inc. (f/k/a VS
Holdings, Inc.) and Vitamin Shoppe Industries Inc. * (Incorporated by reference to Exhibit 10.33 in
our Annual Report on Form 10-K filed on March 28, 2008 (File No. 333-134983-02))

Amendment No. 2 to Employment and Non-Competition Agreement, dated as of March 29, 2012, by
and among Louis H. Weiss, Vitamin Shoppe, Inc. and Vitamin Shoppe Industries Inc. *
(Incorporated by reference to Exhibit 10.4 in our Current Report on Form 8-K filed on April 2, 2012
(File No. 001-34507))

Amendment No. 3 to Employment and Non-Competition Agreement, dated as of March 27, 2015, by
and among Louis H. Weiss, Vitamin Shoppe, Inc. and Vitamin Shoppe Industries Inc. *
(Incorporated by reference to Exhibit 10.2 in our Current Report on Form 8-K filed on March 30,
2015 (File No. 001-34507))

Letter Agreement, dated as of January 29, 2016, among Vitamin Shoppe, Inc., Vitamin Shoppe
Industries Inc. and Louis H. Weiss (Incorporated by reference to Exhibit 10.53 in our Annual Report
on Form 10-K filed on February 23, 2016 (File No. 001-34507))

Letter Agreement, dated as of February 10, 2011, by and between Brenda Galgano and Vitamin
Shoppe Industries, Inc. * (Incorporated by reference to Exhibit 10.29 in our Annual Report on
Form 10-K filed on March 9, 2011 (File No. 001-34507))

Employment and Non-Competition Agreement, dated as of March 29, 2012, by and among Brenda
Galgano, Vitamin Shoppe, Inc. and Vitamin Shoppe Industries Inc. * (Incorporated by reference to
Exhibit 10.5 in our Current Report on Form 8-K filed on April 2, 2012 (File No. 001-34507))

Amendment to Employment and Non-Competition Agreement, dated as of March 27, 2015, by and
among Vitamin Shoppe, Inc., Vitamin Shoppe Industries Inc. and Brenda Galgano. * (Incorporated
by reference to Exhibit 10.1 in our Current Report on Form 8-K filed on March 30, 2015
(File No. 001-34507))

Lease Agreement, dated as of May 2, 2002, by and between Hartz Mountain Industries, Inc. and
Vitamin Shoppe Industries Inc. (Incorporated by reference to Exhibit 10.22 in our Registration
Statement No. 333-134983 on Form S-4 filed on June 13, 2006 (File No. 333-134983-02))

59

Exhibit
No.

10.60

10.61

10.62

10.63

10.64

10.65

10.66

10.67

10.68

10.69

21.1

23.1

31.1

31.2

32.1

32.2

Description

Lease Agreement, dated as of August 27, 2012, by and between CLF Ashland, LLC and Vitamin
Shoppe Industries Inc. (Incorporated by reference to Exhibit 10.1 in our Current Report on Form 8-K
filed on August 31, 2012 (File No. 001-34507))

Offer Letter, dated as of March 24, 2016 among Vitamin Shoppe, Inc., Vitamin Shoppe Industries
Inc. and Brenda Galgano * (Incorporated by reference to Exhibit 10.03 in our Quarterly Report on
Form 10-Q filed on May 4, 2016 (File No. 001-34507))

Master Confirmation – Capped Accelerated Share Repurchase, dated as of November 3, 2014, by and
among Vitamin Shoppe, Inc. and JP Morgan Securities LLC, as Agent for JPMorgan Chase Bank,
National Association, London Branch. (Incorporated by reference to Exhibit 10.1 in our Current
Report on Form 8-K filed on November 6, 2014 (File No. 001-34507))

Master Confirmation – Capped Accelerated Share Repurchase, dated as of December 7, 2015, by and
among Vitamin Shoppe, Inc. and JP Morgan Securities LLC, as Agent for JPMorgan Chase Bank,
National Association, London Branch. (Incorporated by reference to Exhibit 10.10 in our Current
Report on Form 8-K filed on December 10, 2015 (File No. 001-34507))

Agreement, dated as of January 12, 2016, by and between the Company and Carlson Capital.
(Incorporated by reference to Exhibit 10.1 in our Current Report on Form 8-K filed on January 12,
2016 (File No. 001-34507))

Lease Agreement dated as of December 21, 2016, by and between Vitamin Shoppe Procurement
Services, Inc. and Coldwater Industrial Associates 3, LLC (Filed herewith)

Offer Letter, dated as of June 6, 2016, among Vitamin Shoppe, Inc., Vitamin Shoppe Industries Inc.
and Jason Reiser * (Incorporated by reference to Exhibit 10.1 in our Current Report on Form 8-K
filed on June 16, 2016 (File No. 001-34507))

Form of Performance Stock Unit Award Agreement (Incorporated by reference to Exhibit 10.06 in
our Quarterly Report on Form 10-Q filed on May 4, 2016 (File No. 001-34507))

Form of Non-Qualified Stock Option Agreement (Incorporated by reference to Exhibit 10.07 in our
Quarterly Report on Form 10-Q filed on May 4, 2016 (File No. 001-34507))

Form of Restricted Stock Award Agreement (Incorporated by reference to Exhibit 10.08 in our
Quarterly Report on Form 10-Q filed on May 4, 2016 (File No. 001-34507))

Subsidiaries of the Registrant. (Filed herewith)

Consent of Independent Registered Public Accounting Firm. (Filed herewith)

Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
(Filed herewith)

Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
(Filed herewith)

Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002 – Chief Executive Officer. (Filed herewith )

Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002 – Chief Financial Officer. (Filed herewith )

60

Exhibit
No.

101

Description

The following financial information from the Company’s Annual Report on Form 10-K for the fiscal
year ended December 31, 2016, formatted in eXtensible Business Reporting Language (XBRL): (a)
Consolidated Balance Sheets as of December 31, 2016 and December 26, 2015; (b) Consolidated
Statements of Income for the fiscal years ended December 31, 2016, December 26, 2015, and
December 27, 2014; (c) Consolidated Statements of Comprehensive Income for the fiscal years ended
December 31, 2016, December 26, 2015, and December 27, 2014; (d) Consolidated Statements of
Stockholders’ Equity for the fiscal years ended December 31, 2016, December 26, 2015, and
December 27, 2014; (e) Consolidated Statements of Cash Flows for the fiscal years ended
December 31, 2016, December 26, 2015, and December 27, 2014; and (f) Notes to Consolidated
Financial Statements for the fiscal years ended December 31, 2016, December 26, 2015, and
December 27, 2014.

* Management contract or compensation plan or arrangement.

61

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the
registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on
March 1, 2017.

VITAMIN SHOPPE, INC.

By:

/S/ Colin Watts

Colin Watts
Chief Executive Officer
(Principal Executive Officer)

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this report has been signed
below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Name

Title

Date

/S/ John Bowlin

Non-Executive Chairman, Director

March 1, 2017

By:

By:

By:

John Bowlin

/S/ Colin Watts

Colin Watts

Chief Executive Officer, Director
(Principal Executive Officer)

/S/ Brenda Galgano

Brenda Galgano

EVP, Chief Financial Officer
(Principal Financial Officer)

March 1, 2017

March 1, 2017

March 1, 2017

By:

/S/ Daniel Lamadrid

Daniel Lamadrid

SVP, Chief Accounting Officer
(Principal Accounting Officer)

By:

/S/ B. Michael Becker

Director

March 1, 2017

B. Michael Becker

By:

/S/ Catherine Buggeln

Director

March 1, 2017

Catherine Buggeln

By:

/S/ Deborah M. Derby

Director

March 1, 2017

Deborah M. Derby

By:

/S/ David H. Edwab

Director

March 1, 2017

David H. Edwab

By:

/S/ Richard L. Markee

Director

March 1, 2017

Richard L. Markee

By:

/S/ Guillermo Marmol

Director

March 1, 2017

Guillermo Marmol

By:

/S/ Beth M. Pritchard

Director

March 1, 2017

Beth M. Pritchard

By:

/S/ Timothy J. Theriault

Director

March 1, 2017

Timothy J. Theriault

62

MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING

Our management is responsible for establishing and maintaining adequate internal control over financial
reporting (as defined under the Exchange Act) to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial statements for external purposes in accordance with generally
accepted accounting principles in the United States of America (“GAAP”). Such internal control includes those
policies and procedures that (i) pertain to the maintenance of records that in reasonable detail accurately and
fairly reflect the transactions and dispositions of the assets; and (ii) provide reasonable assurance (A) that
transactions are recorded as necessary to permit preparation of financial statements in accordance with GAAP
and that receipts and expenditures of the Company are being made only in accordance with authorizations of
management and directors; and (B) regarding prevention or timely detection of unauthorized acquisition, use or
disposition of our assets that could have a material effect on the financial statements.

Our management assessed the effectiveness of our internal control over financial reporting as of December 31,
2016. In making this assessment, it used the criteria set forth in Internal Control – Integrated Framework issued
by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) published in 2013. Based
on this assessment, management has determined that, as of December 31, 2016, our internal control over
financial reporting is effective based on those criteria.

The Company’s internal control over financial reporting as of December 31, 2016 has been audited by Deloitte &
Touche LLP, an independent registered public accounting firm, as stated in their attestation report which appears
herein.

March 1, 2017

/S/ Colin Watts

Colin Watts
Chief Executive Officer

/S/ Brenda Galgano

Brenda Galgano
EVP and Chief Financial Officer

63

MANAGEMENT’S RESPONSIBILITY FOR FINANCIAL STATEMENTS

The management of Vitamin Shoppe, Inc. is responsible for the preparation, objectivity and integrity of the
consolidated financial statements and other information contained in this Annual Report on Form 10-K. The
consolidated financial statements have been prepared in accordance with accounting principles generally
accepted in the United States of America and include some amounts that are based on management’s informed
judgments and best estimates.

Deloitte & Touche LLP, an independent registered public accounting firm, has audited these consolidated
financial statements in accordance with the standards of the Public Company Accounting Oversight Board
(United States) and has expressed herein their unqualified opinion on those financial statements.

The Audit Committee of the Board of Directors, which oversees all of the Company’s financial reporting process
on behalf of the Board of Directors, consists solely of independent directors, meets with the independent
registered public accounting firm, internal auditors and management periodically to review their respective
activities and the discharge of their respective responsibilities. Both the independent registered public accounting
firm and the internal auditors have unrestricted access to the Audit Committee, with or without management, to
discuss the scope and results of their audits and any recommendations regarding the system of internal controls.

March 1, 2017

/S/ Colin Watts

Colin Watts
Chief Executive Officer

/S/ Brenda Galgano

Brenda Galgano
EVP and Chief Financial Officer

64

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of
Vitamin Shoppe, Inc.
Secaucus, New Jersey

We have audited the internal control over financial reporting of Vitamin Shoppe, Inc. and Subsidiary (the
“Company”) as of December 31, 2016, based on criteria established in Internal Control – Integrated Framework
(2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission. The Company’s
management is responsible for maintaining effective internal control over financial reporting and for its
assessment of the effectiveness of internal control over financial reporting, included in the accompanying
Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion
on the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about
whether effective internal control over financial reporting was maintained in all material respects. Our audit
included obtaining an understanding of internal control over financial reporting, assessing the risk that a material
weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the
assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe
that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed by, or under the supervision of, the
company’s principal executive and principal financial officers, or persons performing similar functions, and
effected by the company’s board of directors, management, and other personnel to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the
company’s assets that could have a material effect on the financial statements.

Because of the inherent limitations of internal control over financial reporting, including the possibility of
collusion or improper management override of controls, material misstatements due to error or fraud may not be
prevented or detected on a timely basis. Also, projections of any evaluation of the effectiveness of the internal
control over financial reporting to future periods are subject to the risk that the controls may become inadequate
because of changes in conditions, or that the degree of compliance with the policies or procedures may
deteriorate.

In our opinion, the Company maintained, in all material respects, effective internal control over financial
reporting as of December 31, 2016, based on the criteria established in Internal Control – Integrated Framework
(2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States), the consolidated financial statements as of and for the fiscal year ended December 31, 2016 of
the Company and our report dated March 1, 2017 expressed an unqualified opinion on those financial statements.

/s/ Deloitte & Touche LLP
Parsippany, New Jersey
March 1, 2017

65

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of
Vitamin Shoppe, Inc.
Secaucus, New Jersey

We have audited the accompanying consolidated balance sheets of Vitamin Shoppe, Inc. and Subsidiary (the
“Company”) as of December 31, 2016 and December 26, 2015, and the related consolidated statements of
income, comprehensive income, stockholders’ equity, and cash flows for each of the three fiscal years in the
period ended December 31, 2016. These financial statements are the responsibility of the Company’s
management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about
whether the consolidated financial statements are free of material misstatement. An audit includes examining, on
a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by management, as well as evaluating
the overall financial statement presentation. We believe that our audits provide a reasonable basis for our
opinion.

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial
position of the Company as of December 31, 2016 and December 26, 2015, and the results of their operations
and their cash flows for each of the three fiscal years in the period ended December 31, 2016, in conformity with
accounting principles generally accepted in the United States of America.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States), the Company’s internal control over financial reporting as of December 31, 2016, based on
criteria established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring
Organizations of the Treadway Commission and our report dated March 1, 2017 expressed an unqualified
opinion on the Company’s internal control over financial reporting.

/s/ Deloitte & Touche LLP
Parsippany, New Jersey
March 1, 2017

66

VITAMIN SHOPPE, INC. AND SUBSIDIARY
CONSOLIDATED BALANCE SHEETS
(In thousands, except share and per share data)

Current assets:

ASSETS

Cash and cash equivalents
Accounts receivable, net of allowance of $1,061 and $897 in 2016 and 2015,

$

2,833

$ 15,104

December 31,
2016

December 26,
2015

respectively

Inventories
Prepaid expenses and other current assets

Total current assets

Property and equipment, net
Goodwill
Other intangibles, net
Other long-term assets

Total assets

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current liabilities:

Revolving credit facility
Accounts payable
Deferred sales
Accrued expenses and other current liabilities

Total current liabilities

Convertible notes, net
Deferred rent
Other long-term liabilities

Commitments and contingencies

Stockholders’ equity:

Preferred stock, $0.01 par value; 250,000,000 shares authorized and no shares

issued and outstanding at December 31, 2016 and December 26, 2015
Common stock, $0.01 par value; 400,000,000 shares authorized, 23,585,240

shares issued and 23,424,055 shares outstanding at December 31, 2016, and
25,993,715 shares issued and 25,873,581 shares outstanding at December 26,
2015

Additional paid-in capital
Treasury stock, at cost; 161,185 shares at December 31, 2016 and 120,134

shares at December 26, 2015

Accumulated other comprehensive loss
Retained earnings

Total stockholders’ equity

Total liabilities and stockholders’ equity

See accompanying notes to consolidated financial statements.

67

7,367
241,736
33,717

285,653
139,132
210,633
79,489
19,277

7,437
226,830
25,194

274,565
140,158
243,269
87,270
3,429

$734,184

$748,691

$ 11,000
65,606
5,209
52,290

134,105
120,874
37,489
1,720

$

8,000
41,217
20,483
47,776

117,476
115,410
39,889
615

—

—

236
80,727

260
139,827

(6,430)
—
365,463

(5,225)
(60)
340,499

439,996

475,301

$734,184

$748,691

VITAMIN SHOPPE, INC. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF INCOME
(In thousands, except share and per share data)

Net sales
Cost of goods sold

Gross profit
Selling, general and administrative expenses

Income from operations
Interest expense, net

Income before provision for income taxes
Provision for income taxes

Net income

Weighted average common shares outstanding

Basic
Diluted

Net income per common share

Basic
Diluted

See accompanying notes to consolidated financial statements.

December 31,
2016

Fiscal Year Ended
December 26,
2015

December 27,
2014

$ 1,289,243
862,887

$ 1,266,549
847,634

$ 1,213,046
808,787

426,356
380,779

45,577
9,523

36,054
11,090

418,915
329,922

88,993
1,105

87,888
34,717

404,259
301,603

102,656
495

102,161
40,920

$

24,964

$

53,171

$

61,241

23,875,540
24,067,686

28,954,804
29,203,429

30,239,183
30,664,105

$
$

1.05
1.04

$
$

1.84
1.82

$
$

2.03
2.00

68

VITAMIN SHOPPE, INC. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(In thousands)

Net income
Other comprehensive income:

Foreign currency translation adjustments

Other comprehensive income

Comprehensive income

See accompanying notes to consolidated financial statements.

December 31,
2016

Fiscal Year Ended
December 26,
2015

December 27,
2014

$24,964

$53,171

$61,241

60

60

23

23

3

3

$25,024

$53,194

$61,244

69

VITAMIN SHOPPE, INC. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(In thousands, except share data)

Common Stock

Treasury Stock

Shares

Amounts

Shares Amounts

Additional
Paid-In
Capital

Accumulated
Other
Comprehensive
(Loss) Income

Balance at December 28, 2013 30,531,550
—
Comprehensive income
Equity compensation
—
194,929
Issuance of restricted shares
Purchases of treasury stock
—
Purchases of shares under

$305
—
—

2
—

Share Repurchase Programs
Cancellation of restricted shares
Issuance of shares under

employee stock purchase
plan

Exercises of stock options
Tax benefits on exercise of

equity awards

(1,183,714)

(12)

(14,691) —

24,289 —
6

553,974

—

—

301
—
—

Balance at December 27, 2014 30,106,337
—
Comprehensive income
—
Equity compensation
Issuance of restricted shares
271,716
Issuance of shares
Purchases of treasury stock
Purchases of shares under

3
5,184 —
—

—

Share Repurchase Programs
Cancellation of restricted shares
Issuance of shares under

employee stock purchase
plan

Exercises of stock options
Equity portion of convertible

notes, net

Bond hedge purchase
Warrant sale
Tax benefits on exercise of

equity awards

(4,328,055)
(145,117)

(43)
(2)

27,187 —
1
56,463

—
—
—

—

—
—
—

—

260
—
—

(6,316) $ (280) $ 302,314
—
—
6,901
—
—
(2)
(2,415)

—
—
—
(51,140)

—

—
—

—
—

—

—
—

—
—

—

(57,456)
—
—
—
—
(62,678)

(2,695)
—
—
—
—
(2,530)

57,803
—

923
9,387

5,363

267,083
—
5,402
(3)
167
—

— (146,065)
2
—

—
—

—
—

—
—
—

—

—
—

—
—
—

—

Balance at December 26, 2015 25,993,715
—
Comprehensive income
—
Equity compensation
Issuance of restricted shares
196,777
Issuance of shares
Purchases of treasury stock
Purchases of shares under

—

2
11,942 —
—

(120,134)

—
—
—
—
(41,051)

(5,225)
—
—
—
—
(1,205)

Share Repurchase Programs
Cancellation of restricted shares
Issuance of shares under

employee stock purchase
plan

Exercises of stock options
Tax benefits on exercise of

equity awards

(2,552,556)
(103,362)

(26)
(1)

33,442
5,282 —

1

—

—

—
—

—
—

—

—
—

—
—

—

892
1,351

24,948
(26,407)
12,966

(509)

139,827
—
6,380
(2)
333
—

(65,985)
1

822
90

(739)

$ (86)
3

—
—
—

—
—

—
—

—

(83)
23

—
—
—
—

—
—

—
—

—
—
—

—

(60)
60

—
—
—
—

—
—

—
—

—

Retained
Earnings

Total

$226,087 $ 528,340
61,244
6,901
—
(2,415)

61,241
—
—
—

—
—

—
—

—

287,328
53,171
—
—
—
—

(57,815)
—

923
9,393

5,363

551,934
53,194
5,402
—
167
(2,530)

— (146,108)
—

—

—
—

—
—
—

—

340,499
24,964
—
—
—
—

—
—

—
—

—

892
1,352

24,948
(26,407)
12,966

(509)

475,301
25,024
6,380
—
333
(1,205)

(66,011)
—

823
90

(739)

Balance at December 31, 2016 23,585,240

$236

(161,185) $(6,430) $ 80,727

$—

$365,463 $ 439,996

See accompanying notes to consolidated financial statements.

70

VITAMIN SHOPPE, INC. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)

Cash flows from operating activities:

Net income
Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization of fixed and intangible assets
Impairment charge on goodwill
Impairment charge on intangible asset
Impairment charges on fixed assets
Contingent consideration for acquisition of FDC Vitamins, LLC
Amortization of deferred financing fees
Amortization of debt discount on convertible notes
Deferred income taxes
Deferred rent
Equity compensation expense
Issuance of shares for services rendered
Tax benefits on exercises of equity awards
Changes in operating assets and liabilities:

Accounts receivable
Inventories
Prepaid expenses and other current assets
Other long-term assets
Accounts payable
Deferred sales
Accrued expenses and other current liabilities
Other long-term liabilities

Net cash provided by operating activities

Cash flows from investing activities:

Capital expenditures
Acquisition of FDC Vitamins, LLC
Trademarks and other intangible assets

Net cash used in investing activities

Cash flows from financing activities:

Borrowings under revolving credit agreement
Repayments of borrowings under revolving credit agreement
Proceeds from issuance of convertible notes
Debt issuance costs on convertible notes
Bond hedge purchase
Proceeds from sale of warrants
Contingent consideration payment for acquisition of FDC Vitamins, LLC
Bank overdraft
Payments of capital lease obligations
Proceeds from exercises of common stock options
Issuance of shares under employee stock purchase plan
Purchases of treasury stock
Purchases of shares under Share Repurchase Programs
Tax benefits on exercises of equity awards
Deferred financing fees and other

Net cash used in financing activities

Effect of exchange rate changes on cash and cash equivalents

Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents beginning of year

Cash and cash equivalents end of year

Supplemental disclosures of cash flow information:

Interest paid
Income taxes paid

Supplemental disclosures of non-cash investing activities:
Liability for purchases of property and equipment
Assets acquired under capital lease

See accompanying notes to consolidated financial statements.

71

December 31,
2016

Fiscal Year Ended
December 26,
2015

December 27,
2014

$ 24,964

$ 53,171

$ 61,241

38,780
32,636
6,594
797
—
957
4,690
(13,683)
(3,226)
6,292
333
739

70
(13,078)
(8,521)
116
26,522
(15,277)
2,921
747

93,373

(40,068)
—
(291)

(40,359)

82,000
(79,000)
—

(2)

—
—
—
(1,041)
(207)
90
823
(1,205)
(66,011)
(739)
(12)

(65,304)

19

(12,271)
15,104

38,495
—
—
1,177
(959)
237
223
(1,364)
(2,294)
5,491
167
509

2,939
(38,284)
3,889
(139)
(3,709)
(2,011)
394
2,735

60,667

(39,403)
487
(514)

(39,430)

47,000
(47,000)
143,750
(4,593)
(26,407)
12,966
(4,041)
6,973
(80)
1,352
892
(2,530)
(146,108)
(509)
(93)

(18,428)

129

2,938
12,166

34,219
—
—
419
959
164
—
(3,950)
(503)
6,901
—
(5,363)

1,499
(2,458)
3,782
2,441
(9,869)
787
8,483
1,395

100,147

(42,957)
(81,538)
(689)

(125,184)

15,000
(7,000)
—
—
—
—
—
—
(152)
9,393
923
(2,415)
(57,815)
5,363
(174)

(36,877)

44

(61,870)
74,036

$ 2,833

$ 15,104

$ 12,166

$ 3,715
$ 33,655

$ 4,630
$ 1,589

440
$
$ 33,659

$
$

7,497
—

249
$
$ 37,652

$
$

8,379
—

VITAMIN SHOPPE, INC. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. Basis of Presentation

Vitamin Shoppe, Inc. (“VSI”), is incorporated in the State of Delaware, and through its wholly-owned subsidiary,
Vitamin Shoppe Industries Inc. (“Subsidiary” or “Industries” together with VSI, the “Company”), is a multi-
channel specialty retailer and contract manufacturer of nutritional products. Sales of both national brands and our
own brands of vitamins, minerals, herbs, specialty supplements, sports nutrition and other health and wellness
products (“VMS products”) are made through VSI-operated retail stores and the internet to customers located
primarily in the United States. The Company manufactures products for both sales to third parties as well as for
the VSI product assortment.

The consolidated financial statements for the fiscal years ended December 31, 2016, December 26, 2015 and
December 27, 2014 include the accounts of VSI and Subsidiary. All intercompany transactions and balances have
been eliminated in consolidation.

The Company’s fiscal year ends on the last Saturday in December. As used herein, the term “Fiscal Year” or
“Fiscal” refers to a 52-week or 53-week period, ending on the last Saturday in December. Fiscal 2016 is a
53-week fiscal year.

On June 6, 2014, the Company acquired all of the outstanding equity interests of FDC Vitamins, LLC d/b/a
Nutri-Force Nutrition (“Nutri-Force”), a company which provides custom manufacturing and private labeling of
vitamins, dietary supplements, nutraceuticals and nutritional supplements, as well as, develops and markets its
own branded products. The total purchase price was $86.1 million in cash. Refer to Note 3. Acquisitions for
additional information.

2. Summary of Significant Accounting Policies

Use of Estimates – The preparation of financial statements in conformity with accounting principles generally
accepted in the United States of America (“GAAP”) requires management to make estimates and assumptions
that affect the reported amounts of assets and liabilities, and disclosures of contingent assets and liabilities at the
date of the financial statements, and revenue and expenses during the reporting period. Actual results could differ
from those estimates.

Cash and Cash Equivalents – Cash and cash equivalents include all highly liquid investments with original
maturities of ninety days or less. The Company reclassifies cash overdrafts to accounts payable.

Accounts Receivable – Through Nutri-Force, the Company sells product to third-party wholesale customers. The
Company monitors the financial condition of its third-party wholesale customers and establishes an allowance for
doubtful accounts for balances estimated to be uncollectible. In addition, customer allowances including
promotional discounts and allowances are provided to wholesale customers based on various contract terms and
are recorded as a reduction to revenue.

The following table details the activity and balances for the Company’s customer allowances for the years ended
December 31, 2016, December 26, 2015 and December 27, 2014 (in thousands):

Period Ended December 31, 2016
Period Ended December 26, 2015
Period Ended December 27, 2014

Balance at
Beginning
of Fiscal
Year

$ 897
$1,883
$ —

Additions

Deductions

$3,097
$2,752
$3,194

$(2,933)
$(3,738)
$(1,311)

Balance at
End of
Fiscal Year

$1,061
$ 897
$1,883

72

Inventories – Inventories are stated at the lower of cost or market value. Cost is determined using the weighted
average method. Finished goods inventory includes costs of freight on internally transferred merchandise, and
costs associated with our buying department and distribution facilities, as well as manufacturing overhead which
are capitalized into inventory and then expensed as merchandise is sold. In addition, the cost of inventory is
reduced by purchase discounts and other allowances received from certain of our vendors. The Company
estimates losses for expiring inventory and the net realizable value of inventory based on when a product is close
to expiration and not expected to be sold, when a product has reached its expiration date, or when a product is not
expected to be saleable. In determining the reserves for these products, consideration is given to such factors as
the amount of inventory on hand, the remaining shelf life, current and expected market conditions, historical
trends and the likelihood of recovering the inventory costs based on anticipated demand. The following table
details the activity and balances for the Company’s reserve for inventory for the years ended December 31,
2016, December 26, 2015 and December 27, 2014 (in thousands):

Fiscal Year Ended December 31, 2016
Fiscal Year Ended December 26, 2015 (1)
Fiscal Year Ended December 27, 2014 (1)

Balance at
Beginning
of Fiscal
Year

$7,253
$5,797
$2,640

Amounts
Charged to
Cost of
Goods Sold

$11,067
$11,088
$ 8,764

Write-Offs
Against
Reserves

$(9,707)
$(9,632)
$(5,607)

Balance at
End of
Fiscal Year

$8,613
$7,253
$5,797

(1) Fiscal 2015 and Fiscal 2014 figures have been restated to include the reserve for inventory of Nutri-Force.

Property and Equipment, Net – Property and equipment, net is stated at cost less accumulated depreciation and
amortization. Depreciation and amortization are provided for on a straight-line basis over the estimated useful
lives of the related assets. Furniture, fixtures and equipment are generally depreciated over seven years.
Leasehold improvements are amortized generally over the shorter of their useful lives or related lease terms. The
direct internal and external costs associated with the development of the features and functionality of the
Company’s website, transaction processing systems, telecommunications infrastructure and network operations,
are capitalized and are amortized on a straight line basis over the estimated useful lives of generally five years.
Capitalization of costs begins when the preliminary project stage is completed and management authorizes and
commits to funding the computer software project and that it is probable that the project will be completed and
the software will be used to perform the function intended. Depreciation of the assets commences when they are
put into use. Expenditures for repairs and maintenance are expensed as incurred and expenditures for major
renovations and improvements are capitalized. Upon retirement or disposition of property and equipment, the
applicable cost and accumulated depreciation are removed from the accounts and any resulting gains or losses are
included in the results of operations.

Impairment of Long-Lived Assets – The Company reviews its long-lived assets for impairment whenever events
or changes in circumstances, including store closures, indicate that the carrying amount of an asset may not be
recoverable. Recoverability of assets held and used is measured by a comparison of the carrying amount of an
asset to undiscounted pre-tax future net cash flows expected to be generated by that asset. If the undiscounted
future cash flows are not adequate to recover the carrying value of the asset, an impairment loss is recognized for
the amount by which the carrying amount of the assets exceeds the fair value of the assets.

Goodwill and Other Intangibles – Goodwill and other indefinite-lived intangibles are not amortized. Evaluations
for impairment are performed at least annually, in the fourth quarter of each year, or whenever impairment
indicators exist. Goodwill is evaluated for impairment at the reporting unit level (the Company’s operating
segments). The evaluation of goodwill and other indefinite-lived intangibles may first consider qualitative factors
to determine whether the existence of events or circumstances leads to a determination that it is more likely than
not that the fair value is less than its carrying value. A quantitative evaluation is performed if the qualitative
evaluation results in a more likely than not determination or if a qualitative evaluation is not performed. The
Company’s quantitative impairment tests involve calculating the fair value of each reporting unit using the

73

discounted cash flow analysis method along with the market multiples method which is used for additional
validation of the fair value calculated. These valuation methods require certain assumptions and estimates be
made by the Company regarding certain industry trends and future profitability. It is the Company’s policy to
conduct goodwill impairment testing from information based on current business projections, which include
projected future revenues and cash flows. The cash flows utilized in the discounted cash flow analysis are based
on five-year financial forecasts developed internally by management. Cash flows for each reporting unit are
discounted using an internally derived weighted average cost of capital which reflects the costs of borrowing for
the funding of each unit as well as the risk associated with the units themselves. If the carrying amount of a
reporting unit exceeds its fair value, the Company would compare the implied fair value of the reporting unit
goodwill with its carrying value. To compute the implied fair value of goodwill, the Company would assign the
fair value of the reporting unit to all of the assets and liabilities of that unit (including any unrecognized
intangible assets) as if the reporting unit had been acquired in a business combination. The excess of the fair
value of a reporting unit over the amounts assigned to its assets and liabilities is the implied fair value of
goodwill. Also as part of the quantitative test, the Company conducts the test using a 10% decrease in its revenue
projections as an additional sensitivity test to ensure the reporting unit’s fair value is greater than its carrying
value should events in the future be less favorable than anticipated. For indefinite-lived tradenames, we utilize
the royalty relief method in our quantitative evaluations. Under the royalty relief method, a royalty rate is
determined based on comparable licensing arrangements which is applied to the revenue projections for the
applicable indefinite-lived tradename and the fair value is calculated using a discounted cash flow analysis. To
the extent that the implied fair value associated with the goodwill and indefinite-lived intangible assets is less
than the recorded value, this would result in a write down of the carrying value of the asset. Impairment tests
between annual tests may be undertaken if an event occurs or circumstances change that could reduce the fair
value of a reporting unit below its carrying value. The valuation of the goodwill and indefinite-lived intangible
assets is affected by, among other things, the Company’s projections for the future and estimated results of future
operations. Changes in the business plan or operating results that are different than the estimates used to develop
the valuation of the assets may impact these valuations. For those intangible assets which have definite lives, the
Company amortizes their cost on a straight-line basis over their estimated useful lives, the periods of which vary
based on their particular contractual terms.

In Fiscal 2016, the Company performed a quantitative analysis of its retail and direct reporting units and
determined that the fair value of these reporting units was greater that their respective carrying values. As a
result, the Company believes the fair values of each of these reporting units and indefinite-lived tradenames
substantially exceeds their respective carrying values.

During Fiscal 2016, the Company also performed quantitative analyses of its manufacturing reporting unit and
determined the carrying value of the manufacturing reporting unit exceeded its fair value, which resulted in the
write-off of the corresponding goodwill of $32.6 million and the customer relationship intangible asset of $6.6
million. Refer to Note 5. Goodwill and Intangible Assets for additional information.

There have been no impairment charges related to goodwill or other intangibles during Fiscal 2015 and Fiscal
2014.

Rent Expenses, Deferred Rent and Landlord Construction Allowances – Rent expense and rent incentives,
including landlord construction allowances, are recognized on a straight-line basis over the lease term. The
Company records rent expense for stores, distribution centers and manufacturing facilities as a component of cost
of goods sold. The Company accounts for landlord construction allowances as lease incentives and records them
as a component of deferred rent, which is recognized in cost of goods sold over the lease term.

Revenue Recognition – The Company recognizes revenue when merchandise is sold “at point of sale” in retail
stores or upon delivery to a direct customer. In addition, shipping fees billed to customers are classified as sales.
Amount recognized as shipping revenue during Fiscal 2016, Fiscal 2015 and Fiscal 2014, were $2.2 million,
$2.0 million and $3.0 million respectively. Nutri-Force sells product primarily to third-party customers and to our

74

retail and direct segments. Wholesale revenue is recognized when risk of loss, title and insurable risks have
transferred to the customer, net of estimated returns and allowances. To arrive at net sales, gross sales are
reduced by deferred sales, customer discounts, actual customer returns and a provision for estimated future
customer returns, which is based on management’s review of historical and current customer returns. Sales taxes
collected from customers are presented on a net basis and as such are excluded from revenue.

Cost of Goods Sold – The Company includes the cost of inventory sold, costs of warehousing, distribution,
manufacturing and store occupancy costs in cost of goods sold and excludes depreciation and amortization
related to the retail and direct segments, which is included within selling, general and administrative expenses.
Warehousing, distribution and manufacturing costs, which are capitalized into inventory and then expensed as
merchandise is sold, include freight on internally transferred merchandise as well as for shipments to direct and
wholesale customers and costs associated with our buying department and distribution facilities, as well as
manufacturing overhead. Store occupancy costs include rent, common area maintenance, real estate taxes and
utilities.

Vendor Allowances – Vendor allowances include discounts, allowances and rebates received from vendors and
are based on various contract terms. Vendor allowances are recognized as either purchase discounts which
represent a reduction of product cost, funding which is capitalized into inventory and recognized in the statement
of income as the merchandise is sold, or direct offset which represents funding subject to immediate recognition
in the statement of income, depending on the nature of the allowance.

Frequent Buyer Program – The Company has a frequent buyer program (“Healthy Awards Program”), whereby
customers earn points toward free merchandise based on the dollar volume of purchases. Beginning in Fiscal
2016, points are earned each calendar quarter and must be redeemed within the subsequent calendar quarter or
they expire. In previous years, points were earned each calendar year and must be redeemed within the first three
months of the following year or they expire. Sales are deferred at the time points are earned based on the value of
points that are projected to be redeemed, which are based on historical redemption data. The Company records a
liability in the period points are earned with a corresponding reduction of sales.

Store Pre-opening Costs – Costs associated with the opening of new retail stores and start up activities are
expensed as incurred.

Advertising Costs – The costs of advertising for online marketing arrangements, magazines, direct mail and radio
are expensed as incurred, or the first time the advertising takes place. Advertising expense was $21.9 million,
$21.6 million and $19.3 million for Fiscal 2016, Fiscal 2015 and Fiscal 2014, respectively.

Online Marketing Arrangements – The Company has entered into online marketing arrangements with various
online companies. These agreements are established for periods of 24 months, 12 months or, in some cases, a
lesser period and generally provide for compensation based on revenue sharing upon the attainment of stipulated
revenue amounts, a percentage of the media expenditure managed by the online partner, or based on the number
of visitors that the online company refers to the Company. The Company had no fixed payment commitments
during Fiscal 2016, Fiscal 2015 and Fiscal 2014.

Income Taxes – Deferred income tax assets and liabilities are recorded in accordance with the liability method.
Deferred income taxes have been provided for temporary differences between the tax bases and financial
reporting bases of the Company’s assets and liabilities using the tax rates and laws in effect for the periods in
which the differences are expected to reverse.

The Company accounts for tax positions based on the provisions of the accounting literature related to
accounting for uncertainty in income tax positions. Such literature provides guidance for the recognition
threshold and measurement attribute for financial statement recognition and measurement of a tax position taken
or expected to be taken in a tax return. For tax positions that are not more likely than not sustainable upon audit,

75

the Company recognizes the largest amount of the benefit that is more likely than not to be sustained. The
Company makes estimates of the potential liability based on our assessment of all potential tax exposures. In
addition, the Company uses factors such as applicable tax laws and regulations, current information and past
experience with similar issues to make these assessments. The tax positions are analyzed regularly and
adjustments are made as events occur that warrant adjustments for those positions. The Company records interest
expense and penalties payable to relevant tax authorities as income tax expense.

Concentrations of Credit Risk – Financial instruments, which potentially subject the Company to concentrations
of credit risk, include accounts receivable from wholesale customers as well as debit and credit card processors
of retail transactions. As of December 31, 2016 and December 26, 2015, five customers represented
approximately 58% and 53%, respectively, of the accounts receivable from wholesale customers. Accounts
receivable from debit and credit card processors, included in prepaid expenses and other current assets on the
consolidated balance sheets, totaled $10.6 million at December 31, 2016 and $10.2 million at December 26,
2015.

The Company had one supplier from whom we purchased at least 5% of our merchandise during Fiscal 2016,
two suppliers from whom we purchased at least 5% of our merchandise during Fiscal 2015 and one supplier from
whom we purchased at least 5% of our merchandise during Fiscal 2014. We purchased approximately 11% of
our total merchandise from these suppliers during Fiscal 2016 and approximately 17% during Fiscal 2015 and
12% during Fiscal 2014.

The Company is subject to concentrations of credit risk associated with cash and cash equivalents, and at times
holds cash balances in excess of Federal Deposit Insurance Corporation limits.

Stock-Based Compensation – Stock-based compensation cost is measured at the grant date based on the fair
value of awards and is recognized as expense on a straight-line basis over the requisite service period for each
separately vesting portion of the award, net of anticipated forfeitures. With the exception of restricted shares,
performance share units and restricted share units, determining the fair value of stock-based awards at the grant
date requires considerable judgment, including estimating expected volatility, expected term and risk-free rate.
Compensation expense resulting from the granting of restricted shares, performance share units and restricted
share units is based on the grant date fair value of those common shares and is recognized generally over the two
to three year vesting period for restricted shares, the approximately three year vesting period for performance
share units and over the quarterly or one year vesting periods for restricted share units. For accounting purposes,
the expense for performance based stock options, performance based restricted shares and performance share
units is calculated and recorded, based on the determination that the achievement of the pre-established
performance targets are probable, over the relevant service period. The vesting requirements for performance
based stock options and performance based restricted shares permit a catch-up of vesting at the end of the vesting
period.

Expense related to shares purchased under the Company’s Employee Stock Purchase Plan (“ESPP”) is accounted
for based on fair value recognition requirements similar to stock options. ESPP participation occurs each
calendar quarter (the “Participation Period”) and the expense of which is subject to employee participation in the
plan. Under the ESPP, participating employees are allowed to purchase shares at 85% of the lower of the market
price of the Company’s common stock at either the first or last trading day of the Participation Period.
Compensation expense related to the ESPP is based on the estimated fair value of the discount and purchase price
offered on the estimated shares to be purchased under the ESPP. Expense is calculated quarterly, based on the
employee contributions made over the applicable three-month Participation Period, using volatility and risk free
rates applicable to that three-month period.

Net Income Per Share – The Company’s basic net income per share excludes the dilutive effect of stock options,
unvested restricted shares, unvested performance share units and unvested restricted share units. It is based upon
the weighted average number of common shares outstanding during the period divided into net income.

76

Diluted net income per share reflects the potential dilution that would occur if securities or other contracts to
issue common stock were exercised or converted into common stock. Stock options, unvested restricted shares,
unvested performance share units, warrants and unvested restricted share units are included as potential dilutive
securities for the periods applicable, using the treasury stock method to the extent dilutive.

The components of the calculation of basic net income per common share and diluted net income per common
share are as follows (in thousands except share and per share data):

Numerator:

Net income

Denominator:

Basic weighted average common shares outstanding
Effect of dilutive securities:
Stock options
Restricted shares
Performance share units
Restricted share units

Fiscal Year Ended

December 31,
2016

December 26,
2015

December 27,
2014

$

24,964

$

53,171

$

61,241

23,875,540

28,954,804

30,239,183

68,272
115,287
7,173
1,414

97,114
150,353
—
1,158

235,057
184,995
—
4,870

Diluted weighted average common shares outstanding

24,067,686

29,203,429

30,664,105

Basic net income per common share

Diluted net income per common share

$

$

1.05

1.04

$

$

1.84

1.82

$

$

2.03

2.00

Stock options, restricted shares and performance share units for the fiscal years ended December 31, 2016,
December 26, 2015 and December 27, 2014 for 24,140, 48,538 and 18,089 shares, respectively, have been
excluded from the above calculation as they were anti-dilutive.

The Company has the intent and ability to settle the principal portion of its Convertible Notes in cash, and as
such, has applied the treasury stock method, which has resulted in the underlying convertible shares being anti-
dilutive in Fiscal 2016 and 2015 as the Company’s average stock price from the issuance of the Convertible
Notes through December 31, 2016 was less than the conversion price. Refer to Note 8. Credit Arrangements for
additional information on the Convertible Notes.

Recent Accounting Pronouncements – Except as noted below, the Company has considered all new accounting
pronouncements and has concluded that there are no new pronouncements that may have a material impact on its
results of operations, financial condition, or cash flows, based on current information.

In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update
No. 2014-09 (“ASU 2014-09”), Revenue from Contracts with Customers (Topic 606). Under ASU 2014-09, an
entity should recognize revenue to depict the transfer of promised goods or services to customers in an amount
that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services.
In July 2015, the FASB deferred the effective date of ASU 2014-09 by one year. ASU 2014-09 will be effective
for annual reporting periods beginning after December 15, 2017 for public companies and early adoption of ASU
2014-09 is permitted for public companies for annual reporting periods beginning after December 15, 2016. The
Company currently expects this guidance will not have a material impact on the Company’s consolidated
financial statements. However, the Company is still evaluating ASU 2014-09 including the determination of the
transition approach it will utilize.

77

In February 2016, the FASB issued Accounting Standards Update No. 2016-02 (“ASU 2016-02”), Leases
(Topic 842). ASU 2016-02 was issued by the FASB to increase transparency and comparability among
organizations by recognizing lease assets and lease liabilities on the balance sheet and disclosing key information
about leasing arrangements. The main difference between previous GAAP and Topic 842 is the recognition of
lease assets and lease liabilities by lessees for those leases classified as operating leases under previous GAAP.
ASU 2016-02 will require modified retrospective application at the beginning of our first quarter of Fiscal 2019,
but permits adoption in an earlier period. The Company currently expects this guidance will not have a material
impact on the Company’s results of operations. However, the Company is still evaluating ASU 2016-02 in order
to determine the impact of this guidance on the Company’s balance sheet and anticipates this guidance will result
in a significant increase to long-term assets and liabilities given we have a significant number of leases.

In March 2016, the FASB issued Accounting Standards Update No. 2016-09 (“ASU 2016-09”), Compensation-
Stock Compensation (Topic 718) Improvements to Employee Share-Based Payment Accounting. ASU 2016-09
addresses simplification of several aspects of the accounting for share-based payment transactions, including the
income tax consequences, classification of awards as either equity or liabilities, and classification on the
statement of cash flows. ASU 2016-09 is effective for public companies for annual reporting periods beginning
after December 15, 2016, and interim periods within those fiscal years. Early adoption of ASU 2016-09 is
permitted. The Company has evaluated ASU 2016-09 and does not expect the impact of this guidance to have a
material impact on the Company’s consolidated financial statements. However, under certain circumstances, this
guidance could have an impact on the Company’s effective tax rate as changes between tax and book treatment
of equity compensation will be recognized in the provision for income taxes beginning in Fiscal 2017. The
Company currently estimates the adoption of this guidance will increase the effective tax rate by 1.1 percentage
points in Fiscal 2017.

3. Acquisitions

Nutri-Force

On June 6, 2014, the Company acquired all of the outstanding equity interests of Nutri-Force. The total purchase
price was $86.1 million in cash, which includes $5.0 million of contingent consideration which was paid in Fiscal
2015. See Note 15. Segment and Product Data for additional information. The acquisition was funded by cash on
hand. The results of operations of the acquired business are included in the Company’s results from the
acquisition date.

The Company has recorded its accounting for this acquisition in accordance with accounting guidance on
business combinations. The acquisition resulted in goodwill primarily related to the expected benefits resulting
from vertical integration as well as growth opportunities. The Company recorded $1.9 million and $4.0 million
of acquisition and integration related costs during Fiscal 2015 and Fiscal 2014, respectively, which are included
in the consolidated statement of income within selling, general and administrative expenses.

78

The purchase price of the acquisition has been allocated to the net tangible and intangible assets acquired, with
the remainder recorded as goodwill on the basis of estimated fair values. The goodwill was allocated to the
Company’s manufacturing segment. The allocation is as follows (in thousands):

Consideration transferred
Working capital adjustment
Estimated contingent consideration

Total consideration

Less: net identifiable assets acquired

Current assets
Non-current assets
Intangible assets
Current liabilities

Total net identifiable assets acquired

Goodwill

$ 81,538
(487)
4,041(a)

$ 85,092

33,798
10,008
18,800
(10,150)

$ 52,456

$ 32,636

(a)

In the fourth quarter of Fiscal 2014, the Company recorded approximately $1.0 million of additional
contingent consideration, which is included in the consolidated statement of income within selling, general
and administrative expenses.

As a result of fair value accounting for the acquisition, current assets includes an inventory valuation step-up of
$4.5 million, which was charged to cost of goods sold during Fiscal 2014. Intangible assets consist of brands
totaling $10.0 million, customer relationships of $7.5 million and internally-developed software of $1.3 million
which are being amortized over their estimated useful lives of 18 years, 20 years and 5 years, respectively. The
goodwill of $32.6 million is being amortized for tax purposes.

From June 6, 2014 through December 27, 2014, the acquired business generated net sales to third parties of
$40.3 million and a pre-tax net loss of $1.8 million, excluding acquisition and integration costs. The pre-tax net
loss includes the $4.5 million of charges related to the inventory valuation step-up noted above. The results
represent the manufacturing segment. Pro forma results are not presented as the acquisition was not significant to
the operating results for Fiscal 2016, Fiscal 2015 or Fiscal 2014.

4. Inventories

The components of inventories are as follows (in thousands):

Finished goods
Work-in-process
Raw materials

December 31,
2016

December 26,
2015

$222,046
7,566
12,124

$241,736

$211,879
6,180
8,771

$226,830

79

5. Goodwill and Intangible Assets

Goodwill is allocated between the Company’s segments (reporting units), retail, direct and manufacturing. The
following table discloses the carrying value of all intangible assets (in thousands):

Intangible assets:
Goodwill
Tradenames –Indefinite-lived
Brands
Customer relationships
Tradenames – Definite-lived
Software

Gross
Carrying
Amount

$243,269
68,405
10,000
7,500
4,964
1,300

December 31, 2016

December 26, 2015

Accumulated
Amortization

Impairment
Charges

Net

Gross
Carrying
Amount

Accumulated
Amortization

Net

$ —
—
1,435
906
3,073
672

$32,636 $210,633 $243,269
68,405
68,405
10,000
8,565
7,500
—
4,673
1,891
1,300
628

—
—
6,594
—
—

$ — $243,269
68,405
9,120
6,906
1,951
888

—
880
594
2,722
412

$335,438

$6,086

39,230 $290,122 $335,147

$4,608

$330,539

Intangible amortization expense for Fiscal 2016, Fiscal 2015 and Fiscal 2014 was $1.5 million, $2.3 million and
$1.7 million, respectively. The annual impairment tests for goodwill and tradenames were performed during the
fourth quarter of Fiscal 2016.

In Fiscal 2016, the Company performed a quantitative analysis of its retail and direct reporting units and
determined that the fair value of these reporting units was greater that their respective carrying values. As a
result, the Company believes the fair values of each of these reporting units and indefinite-lived tradenames
substantially exceeds their respective carrying values.

Since the acquisition in Fiscal 2014, Nutri-Force, our manufacturing reporting unit, has experienced disruption in
its ability to optimize production capacity, volatility in sales performance, loss of third party customers, and
correspondingly has experienced lower service levels to customers. Based upon the operating results of Nutri-
Force during the three months ended June 25, 2016, we concluded that an impairment trigger occurred for the
manufacturing reporting unit and therefore an impairment test was performed. A discounted cash flow model was
prepared using the internal forecast, including an estimate of long-term future growth rates and a discount rate
determined by management to be commensurate with the risk inherent in this forecast. The results of this analysis
determined the fair value of the manufacturing reporting unit exceeded its carrying value, and as a result, we
concluded the goodwill assigned to the reporting unit was not impaired. However, the fair value of the
manufacturing reporting unit exceeded its carrying value by approximately 5%, which was not considered to be a
substantial excess over the carrying value. While financial results during the three months ended September 24,
2016 did not improve, we continued to closely monitor the financial performance of Nutri-Force. During the
fiscal fourth quarter, the performance of Nutri-Force declined and expectations of future years were reduced
significantly due to on-going churn in third party customers and its inability to reduce costs. In the fiscal fourth
quarter, the Company performed its annual quantitative analysis of the manufacturing reporting unit as of
October 22, 2016, based on the operating plan for Fiscal 2017, and then a subsequent analysis based on an
updated long range projection due to further deterioration in operating results, which indicated that the carrying
value of Nutri-Force exceeded its fair value. The Company proceeded to step two of the impairment analysis.
Based on the results of these analyses, the Company recorded impairment charges of $32.6 million on goodwill
and $6.6 million on the customer relationships intangible asset of Nutri-Force, which are included in selling,
general and administrative expenses in the consolidated statement of income.

There have been no impairment charges related to goodwill or other intangibles during Fiscal 2015 and Fiscal
2014.

80

The useful lives of the Company’s definite-lived intangible assets are between 3 to 18 years. The expected
amortization expense on definite-lived intangible assets on the Company’s consolidated balance sheet at
December 31, 2016, is as follows (in thousands):

Fiscal 2017
Fiscal 2018
Fiscal 2019
Fiscal 2020
Fiscal 2021
Thereafter

$ 1,073
1,067
915
807
807
6,415

$11,084

6. Property and Equipment

Property and equipment consists of the following (in thousands):

Leasehold improvements
Furniture, fixtures and equipment
Software

Less: accumulated depreciation and amortization

Subtotal

Construction in progress

December 31,
2016

December 26,
2015

$ 173,216
184,786
78,089

436,091
(305,777)

130,314
8,818

$ 168,830
170,391
59,049

398,270
(274,222)

124,048
16,110

$ 139,132

$ 140,158

Depreciation and amortization expense on property and equipment for the fiscal years ended December 31, 2016,
December 26, 2015 and December 27, 2014 was approximately $37.3 million, $36.1 million and $32.5 million,
respectively. The Company recognized impairment charges of $0.8 million during Fiscal 2016 on fixed assets
related to five of its underperforming retail locations still in use in the Company’s operations. The Company
recognized impairment charges of $1.2 million during Fiscal 2015 on fixed assets related to five of its
underperforming retail locations, three of which are still in use in the Company’s operations, and three retail
locations in Ontario, Canada which the Company closed during Fiscal 2016. The Company recognized
impairment charges of $0.4 million during Fiscal 2014 on fixed assets related to three of its underperforming
retail locations, two of which are still in use in the Company’s operations.

Depreciation and amortization expense on property and equipment for the Company’s retail and direct segments
is recorded in selling, general and administrative expenses on the consolidated statements of income.
Depreciation on property and equipment used in the manufacturing process is recorded in cost of goods sold on
the consolidated statements of income. All other depreciation and amortization for the manufacturing segment is
recorded in selling, general and administrative expenses on the consolidated statements of income.

81

7. Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities consist of the following (in thousands):

Accrued salaries and related expenses
Sales tax payable and related expenses
Other accrued expenses

December 31,
2016

December 26,
2015

$13,861
7,669
30,760

$52,290

$10,115
6,975
30,686

$47,776

The Company is involved in ongoing examinations with various taxing authorities regarding non-income based
tax matters for Fiscal 2016 and prior. The final obligation to these authorities may be subject to either an increase
or decrease to the initial estimates recorded. As of December 31, 2016, the Company believes the reserves for
these matters are adequately provided for in its consolidated financial statements, the reserves of which are
reflected in “Sales tax payable and related expenses” in the table above.

8. Credit Arrangements

Convertible Senior Notes due 2020

On December 9, 2015, the Company issued $143.8 million of its 2.25% Convertible Senior Notes due 2020 (the
“Convertible Notes”). The Convertible Notes are senior unsecured obligations of VSI. Interest on the Convertible
Notes is payable on June 1 and December 1 of each year, commencing on June 1, 2016 until their maturity date
of December 1, 2020. The Company may not redeem the Convertible Notes prior to the maturity date.

Prior to July 1, 2020, the Convertible Notes will be convertible only under the following circumstances:
(1) during any calendar quarter commencing after the calendar quarter ending on March 31, 2016, if the last
reported sale price of the common stock for at least 20 trading days (whether or not consecutive) during a period
of 30 consecutive trading days ending on the last trading day of the immediately preceding calendar quarter is
greater than or equal to 130% of the conversion price on each applicable trading day; (2) during the five business
day period after any ten consecutive trading day period in which the trading price per $1,000 principal amount of
Convertible Notes for such trading day was less than 98% of the product of the last reported sale price of our
common stock and the conversion rate on each such trading day; or (3) upon the occurrence of specified
corporate events. On or after July 1, 2020 until the close of business on the second scheduled trading day
immediately preceding the maturity date, holders may convert all or any portion of their notes, in multiples of
$1,000 principal amount, at the option of the holder regardless of the foregoing circumstances.

The Convertible Notes will be convertible at an initial conversion rate of 25.1625 shares of the Company’s
common stock per $1,000 principal amount of the Convertible Notes, which is equivalent to an initial conversion
price of approximately $39.74. The conversion rate will be subject to adjustment in some events but will not be
adjusted for any accrued and unpaid interest. In addition, following certain corporate events that occur prior to
the maturity date, the Company is required to increase, in certain circumstances, the conversion rate for a holder
who elects to convert its Convertible Notes in connection with such a corporate event including customary
conversion rate adjustments in connection with a “make-whole fundamental change” as defined. Upon
conversion, the Company may satisfy its conversion obligation by paying or delivering, as applicable, cash,
shares of its common stock or a combination of cash and shares of its common stock, at its election.

The Company allocated the principal amount of the Convertible Notes between its liability and equity
components (see table below). The carrying amount of the liability component was determined by measuring the
fair value of a similar debt instrument of similar credit quality and maturity that did not have the conversion
feature. The carrying amount of the equity component, representing the embedded conversion option, was

82

determined by deducting the fair value of the liability component from the principal amount of the Convertible
Notes as a whole. The equity component was recorded to additional paid-in capital and is not remeasured as long
as it continues to meet the conditions for equity classification. The excess of the principal amount of the
Convertible Notes over the carrying amount of the liability component was recorded as a debt discount, and is
being amortized to interest expense using an effective interest rate of 3.8% over the term of the Convertible
Notes. The Company allocated the total amount of transaction costs incurred to the liability and equity
components using the same proportions as the proceeds from the Convertible Notes. Transaction costs
attributable to the liability component were recorded as a direct deduction from the liability component of the
Convertible Notes, and are being amortized to interest expense using the effective interest method through the
maturity date. Transaction costs attributable to the equity component were netted with the equity component of
the Convertible Notes in additional paid-in capital.

The Convertible Notes consist of the following components (in thousands):

Liability component:

Principal
Conversion feature
Liability portion of debt issuance costs
Amortization

Net carrying amount

Equity component:

Conversion feature
Equity portion of debt issuance costs
Deferred taxes

Net carrying amount

December 31,
2016

December 26,
2015

$143,750
(24,800)
(3,802)
5,726

$143,750
(24,800)
(3,800)
260

$120,874

$115,410

$ 24,800
(793)
941

$ 24,800
(793)
941

$ 24,948

$ 24,948

In connection with the issuance of the Convertible Notes, the Company entered into convertible note hedge
transactions for which it paid an aggregate $26.4 million. In addition, the Company sold warrants for which it
received aggregate proceeds of $13.0 million. The convertible note hedge transactions are expected generally to
reduce potential dilution of the Company’s common stock upon any conversion of notes and/or offset any cash
payments the Company is required to make in excess of the principal amount of converted notes. However, the
warrant transaction could separately have a dilutive effect to the extent that the market value per share of the
Company’s common stock exceeds the applicable strike price of the warrant transactions, which is approximately
$52.99 at inception. As these transactions meet certain accounting criteria, the convertible note hedge and
warrant transactions are recorded in stockholders’ equity, are not accounted for as derivatives and are not
remeasured each reporting period.

The net proceeds from the Convertible Notes and related transactions of $125.7 million, net of commissions and
offering costs of $4.6 million, are being used to repurchase shares of the Company’s common stock under the
Company’s share repurchase programs. Refer to Note 11. Share Repurchase Programs for additional information.

Revolving Credit Facility

As of December 31, 2016 and December 26, 2015, the Company had $11.0 million and $8.0 million,
respectively, of borrowings outstanding on its Revolving Credit Facility.

Subject to the terms of the Revolving Credit Facility, which has a maturity date of October 11, 2018, the
Company may borrow up to $90.0 million, with a Company option to increase the facility up to a total of

83

$150.0 million. The availability under the Revolving Credit Facility is subject to a borrowing base calculated on
the value of certain accounts receivable as well as certain inventory of the Company. The obligations thereunder
are secured by a security interest in substantially all of the assets of the Company. Under the Revolving Credit
Facility, VSI has guaranteed the Company’s obligations, and Industries and its wholly-owned subsidiaries have
each guaranteed the obligations of the other respective entities. The Revolving Credit Facility provides for
affirmative and negative covenants affecting the Company. The Revolving Credit Facility restricts, among other
things, the Company’s ability to incur indebtedness, create or permit liens on the Company’s assets, declare or
pay dividends and make certain other restricted payments, consolidate, merge or recapitalize, sell assets, make
certain investments, loans or other advances, enter into transactions with affiliates, change our line of business,
and restricts the types of hedging activities the Company can enter into. The largest amount borrowed at any
given point during Fiscal 2016 was $27.0 million. The unused available line of credit under the Revolving Credit
Facility at December 31, 2016 was $76.1 million.

Borrowings under the Revolving Credit Facility accrue interest, at the Company’s option, at the rate per annum
based on an “alternative base rate” plus 0.25% or 0.50% or the adjusted Eurodollar rate plus 1.25% or 1.50%, in
each case with the higher spread applicable in the event that the aggregate amount of the borrowings under the
Revolving Credit Facility exceeds 50% of the borrowing base availability under the Revolving Credit Facility.
The weighted average interest rate for the Revolving Credit facility for Fiscal 2016 was 1.78%. The commitment
fee on the undrawn portion of the $90.0 million Revolving Credit Facility was 0.25% as of December 31, 2016
and December 26, 2015.

Interest expense, net for Fiscal 2016, 2015 and 2014 consists of the following (in thousands):

Amortization of debt discount on Convertible Notes
Interest on Convertible Notes
Amortization of deferred financing fees
Interest / fees on the Revolving Credit Facility and other interest
Interest income

Interest expense, net

9. Income Taxes

Fiscal Year Ended

December 31,
2016

December 26,
2015

December 27,
2014

$4,690
3,335
957
541
—

$9,523

$ 223
159
237
487
(1)

$1,105

$—
—
164
344
(13)

$495

The provision for income taxes for Fiscal 2016, Fiscal 2015 and Fiscal 2014 consists of the following (in
thousands):

Current:

Federal
State

Total current

Deferred:

Federal
State

Total deferred

Fiscal Year Ended

December 31,
2016

December 26,
2015

December 27,
2014

$ 20,923
3,850

24,773

(11,655)
(2,028)

(13,683)

$30,696
5,385

36,081

(1,283)
(81)

(1,364)

$38,432
6,438

44,870

(3,497)
(453)

(3,950)

Provision for income taxes

$ 11,090

$34,717

$40,920

84

A reconciliation of the statutory Federal income tax rate and effective rate of the provision for income taxes is as
follows:

Federal statutory rate
State income taxes, net of Federal income tax benefit
Write-off of Canada investment
Other

Effective tax rate

Fiscal Year Ended

December 31,
2016

December 26,
2015

December 27,
2014

35.0%
2.5%
(8.3)%
1.6%

30.8%

35.0%
3.4%
—
1.1%

39.5%

35.0%
4.2%
—
0.9%

40.1%

Deferred income taxes reflect the net tax effects of temporary differences between the carrying value of assets
and liabilities for financial reporting purposes and amounts used for income tax purposes. The temporary
differences and carryforwards that give rise to deferred tax assets and liabilities at December 31, 2016 and
December 26, 2015 are as follows (in thousands):

Deferred tax assets:

Net operating loss carryforward
Deferred rent
Tenant allowance
Deferred sales
General accrued liabilities
Deferred wages and compensation
Inventory
Equity compensation expense
Debt
Other

Valuation allowance

Deferred tax assets

Deferred tax liabilities:

Trade name and goodwill
Accumulated depreciation
Prepaid expenses

Deferred tax liabilities

Net deferred tax asset

December 31,
2016

December 26,
2015

$ 2,535
10,775
3,938
1,019
7,132
863
7,443
3,815
995
2,735

41,250
(2,535)

38,715

(15,590)
(4,589)
(1,689)

(21,868)

$ 1,806
11,389
4,215
4,011
6,790
569
7,205
3,400
1,002
3,299

43,686
(1,806)

41,880

(29,777)
(9,488)
(2,012)

(41,277)

$ 16,847

$

603

The net deferred tax assets are included in other long-term assets on the consolidated balance sheets.

Management periodically assesses whether the Company is more likely than not to realize some or all of its
deferred tax assets. As of December 31, 2016, with the exception of $2.5 million of deferred tax assets arising
from a foreign and state net operating loss carryforward against which there is a valuation allowance (see above
table), management determined that the Company is more likely than not to realize the deferred tax assets
detailed above. Realization of deferred tax assets associated with the state net operating loss carryforwards is
dependent upon generating sufficient taxable income prior to their expiration by tax jurisdiction.

85

The Company and its subsidiaries file income tax returns in the U.S. federal jurisdiction, various state
jurisdictions, Puerto Rico and Canada. The Company recognizes interest related to uncertain tax positions in
income tax expense. The Company is no longer subject to U.S. federal examinations by tax authorities for years
before 2014 and for state examinations before 2010. However, the tax authorities still have the ability to review
the relevance of net operating loss carryforwards created in closed years if such tax attributes are utilized in open
years (subsequent to 2010).

The Company has domestic (U.S. state) and foreign net operating losses of approximately $8.2 million and
$8.3 million at December 31, 2016, against which a full valuation allowance is recorded. Domestic net operating
losses generated will continue to expire annually through Fiscal 2032. The Company’s foreign net operating loss
is generated through operations in Canada, and will expire in Fiscal 2035.

10. Stock Based Compensation

Equity Incentive Plans – The Company has two equity incentive plans that provide stock based compensation to
certain directors, officers, consultants and employees of the Company; the 2006 Stock Option Plan (the “2006
Plan”) and the Vitamin Shoppe 2009 Equity Incentive Plan amended and restated through April 2012 (the “2009
Plan”), under which the Company has granted stock options (includes non-qualified as well as performance
based stock options), restricted shares (includes time based as well as performance based restricted shares),
performance share units and restricted share units. The issuance of up to 7,453,678 shares of common stock is
authorized under these plans. As of December 31, 2016, there were 2,065,074 shares available to grant under
both plans, which includes 161,185 shares currently held by the Company as treasury stock. Restricted shares,
performance share units and restricted share units are issued at a value not less than the fair market value of the
common shares on the date of the grant and stock options are exercisable at no less than the fair market value of
the underlying shares on the date of grant. Equity awards of restricted shares generally shall become vested
between two and three years subsequent to the date on which such equity grants were awarded. Performance
share units shall become vested approximately three years subsequent to the date on which such equity grants
were awarded. Stock options awarded shall become vested in three or four equal increments on each of the
anniversaries of the date on which such equity grants were awarded and generally have a maximum term of
10 years. However, regarding performance based restricted shares, performance share units and performance
based stock options, vesting is dependent not only on the passage of time, but also on the attainment of certain
internal performance metrics. The vesting requirements for performance based restricted shares and performance
based stock options permit a catch-up of vesting at the end of the vesting period. For accounting purposes, the
expense for performance based stock options, performance based restricted shares and performance share units is
calculated and recorded, based on the determination that the achievement of the pre-established performance
targets are probable, over the relevant service period. Restricted share units generally shall become vested
quarterly, or one year, subsequent to the date on which such equity grants were awarded.

The following table summarizes restricted shares for the 2009 Plan as of December 31, 2016 and changes during
Fiscal 2016:

Unvested at December 26, 2015
Granted
Vested
Canceled/forfeited

Unvested at December 31, 2016

Number of
Unvested
Restricted
Shares

398,562
181,712
(104,095)
(103,362)

372,817

Weighted
Average Grant
Date Fair
Value

$42.65
$29.45
$46.87
$42.06

$35.20

The total intrinsic value of restricted shares vested during Fiscal 2016, Fiscal 2015 and Fiscal 2014 was $2.5
million, $6.3 million and $5.7 million, respectively.

86

The following table summarizes stock options for the 2006 and 2009 Plans as of December 31, 2016 and changes
during Fiscal 2016:

Outstanding at December 26, 2015
Granted
Exercised
Canceled/forfeited

Outstanding at December 31, 2016

Number of
Options

284,838
264,072
(5,282)
(40,831)

502,797

Vested or expected to vest at December 31, 2016

484,921

Vested and exercisable at December 31, 2016

256,797

Weighted
Average
Exercise Price

Weighted
Average
Remaining
Contractual
Life (years)

Aggregate
Intrinsic Value
(in thousands)

$22.65
$29.21
$17.11
$33.19

$25.30

$25.30

$21.62

5.39

5.39

1.65

$1,443

$1,422

The total intrinsic value of options exercised during Fiscal 2016, Fiscal 2015 and Fiscal 2014 was $0.1 million,
$1.0 million and $16.0 million, respectively. The cash received from options exercised during Fiscal 2016, Fiscal
2015 and Fiscal 2014 was $0.1 million, $1.4 million and $9.4 million, respectively.

The following table summarizes performance share units for the 2009 Plan as of December 31, 2016 and changes
during Fiscal 2016:

Unvested at December 26, 2015
Granted
Vested
Canceled/forfeited

Unvested at December 31, 2016

Number of
Unvested
Performance
Share Units

Weighted
Average Grant
Date Fair
Value

—
134,927
—
(9,912)

125,015

—
$30.42
—
$30.26

$30.43

Performance share units granted during Fiscal 2016 shall become vested on December 29, 2018 if the
performance criteria are achieved. Performance share units can vest at a range of 25% to 150% based on the
achievement of pre-established performance targets.

The following table summarizes restricted share units for the 2009 Plan as of December 31, 2016 and changes
during Fiscal 2016:

Number of
Unvested
Restricted
Share Units

Weighted
Average Grant
Date Fair
Value

11,280
21,451
(17,341)
—

15,390

$37.25
$30.68
$34.92
$ —

$30.71

Unvested at December 26, 2015
Granted
Vested
Canceled/forfeited

Unvested at December 31, 2016

87

The total intrinsic value of restricted share units vested during Fiscal 2016, Fiscal 2015 and Fiscal 2014 was $0.4
million, $0.6 million and $0.3 million, respectively.

Compensation expense attributable to stock-based compensation for Fiscal 2016 was $6.3 million, for Fiscal
2015 was $5.5 million and for Fiscal 2014 was $6.9 million. As of December 31, 2016, the remaining
unrecognized stock based compensation expense for non-vested stock options, restricted shares, performance
share units and restricted share units to be expensed in future periods is $7.6 million, and the related weighted
average period over which it is expected to be recognized is 1.7 years. Forfeitures are estimated at the time of
grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. The
Company estimates forfeitures based on its historical forfeiture rate since the inception of granting stock based
awards. The estimated value of future forfeitures for stock options, restricted shares, performance share units and
restricted share units as of December 31, 2016 is approximately $0.6 million.

The weighted average grant date fair value of stock options was $7.96 and $18.99 for Fiscal 2016 and Fiscal
2014, respectively. For Fiscal 2014, this valuation represents the fair value of subsequent annual tranches of
performance based stock option grants. No stock options were granted in Fiscal 2015. The fair value of each
option grant was estimated on the date of grant using the Black-Scholes option-pricing model with the following
assumptions:

Expected dividend yield
Weighted average expected volatility
Weighted average risk-free interest rate
Expected holding period(s)

December 31,
2016

December 27,
2014

— %
32.4%
1.2%

— %
35.3%
1.4%

4.00 years

4.00 – 4.43 years

Treasury Stock – As part of the Company’s equity incentive plans, the Company makes required tax payments
on behalf of employees as their restricted shares vest. The Company withholds the number of vested shares
having a value on the date of vesting equal to the minimum statutory tax obligation. The shares withheld are
recorded as treasury shares. During Fiscal 2016, the Company purchased 41,051 shares in settlement of
employees’ tax obligations for a total of $1.2 million. The Company accounts for treasury stock using the cost
method. These shares are available to grant under the Company’s equity incentive plans.

11. Share Repurchase Programs

The Company’s board of directors approved share repurchase programs that enable the Company to purchase up
to an aggregate of $300 million of its shares of common stock from time to time over three year periods ending
on August 4, 2017, May 5, 2018 and November 22, 2018, respectively. As of December 31, 2016, 8,064,325
shares have been repurchased for a total of $269.9 million. The repurchase program does not obligate the
Company to acquire any specific number of shares of its common stock and may be suspended, terminated or
modified at any time for any reason, including market conditions, the cost of repurchasing such shares, the
availability of alternative investment opportunities, liquidity, and other factors deemed appropriate. These factors
may also affect the timing and amount of share repurchases.

During Fiscal 2016 and Fiscal 2015, the Company repurchased 1,670,837 and 1,182,990 shares, respectively, of
its common stock in the open market. The shares were retired upon repurchase. Open market share repurchases
were $47.0 million in Fiscal 2016 and $44.2 million in Fiscal 2015 with average repurchase prices per share of
$28.13 and $37.38, respectively. In Fiscal 2016, the Company also repurchased 646,666 shares of its common
stock for $19.0 million, or $29.40 per share, under a 10b5-1 program which the Company entered into to
purchase shares under predetermined criteria.

88

Additionally, the Company has entered into accelerated share repurchase (“ASR”) arrangements with financial
institutions. In exchange for an up-front payment, the financial institutions initially deliver shares of the
Company’s common stock. The total number of shares ultimately delivered, and therefore the average repurchase
price paid per share, is determined at the end of the purchase period of each ASR based on the volume weighted-
average price of the Company’s common stock during that period. The shares are retired in the periods they are
delivered, and each up-front payment is accounted for as a reduction to stockholders’ equity in the Company’s
Consolidated Balance Sheet in the period the payment was made. The Company reflects each ASR as a
repurchase of common stock in the period delivered for purposes of calculating earnings per share and as a
forward contract indexed to its own common stock. The ASRs met all of the applicable criteria for equity
classification, and therefore, were not accounted for as derivative instruments.

The following table summarizes the Company’s ASR arrangements:

Beginning
of ASR
Period

November, 2014
December, 2015

Up-front
Payment
(in millions)

Initial Share
Deliveries

End
of ASR
Period

$50.0
$50.0

982,714
1,391,940

January, 2015
February, 2016

Final
Shares
Delivered

88,325
235,053

Average
Repurchase
Price

$46.68
$30.73

In December 2015, the Company also repurchased 1,664,800 shares of its common stock for $51.9 million, or
$31.17 per share, from purchasers of the Convertible Notes in privately negotiated transactions.

12. Benefit Plans

The Company sponsors the Vitamin Shoppe Industries, Inc. 401(k) Plan (“401k Plan”). Employees who have
completed one month of service are eligible to participate in the 401k Plan. The 401k Plan provides for
participant contributions of 1% to 100% of participant compensation into deferred savings, subject to IRS
limitations. The 401k Plan provides for Company contributions upon the participant meeting the eligibility
requirements. Participants are 100% vested in the Company matching contribution upon receipt. The Company
matching contribution is 100% of the first 3% of participant compensation contributed to the 401k Plan and 50%
of the next 2% of participant compensation contributed to the 401k Plan. The Company may make discretionary
contributions for each 401k Plan year.

The Company recognized expenses for the 401k Plan of $2.2 million in Fiscal 2016, $1.9 million in Fiscal 2015
and $1.6 million in Fiscal 2014.

13. Lease Commitments

The Company has non-cancelable real estate operating leases, which expire through 2036. These leases generally
contain renewal options for periods ranging from 1 to 10 years and require the Company to pay costs such as real
estate taxes and common area maintenance. Contingent rentals are paid based on a percentage of gross sales as
defined by lease agreements. The following table provides the net rental expense for all real estate operating
leases (in thousands):

Minimum rentals
Contingent rentals

Less: Sublease rentals

Net rental expense

Fiscal Year Ended

December 31,
2016

December 26,
2015

December 27,
2014

$122,039
88

122,127
(274)

$117,578
154

117,732
(273)

$107,456
103

107,559
(245)

$121,853

$117,459

$107,314

89

As of December 31, 2016, the Company’s real estate lease commitments are as follows (in thousands):

Fiscal year

2017
2018
2019
2020
2021
Thereafter

Total
Operating
Leases (1)

$122,219
112,672
93,886
78,064
65,630
175,018

$647,489

(1) Store operating leases included in the above table do not include contingent rent based upon sales volume.
Operating leases do not include common area maintenance costs or real estate taxes that are paid to the
landlord during the year, which combined represented approximately 18.8% of our minimum lease
obligations for Fiscal 2016.

14. Legal Proceedings

The Company is party to various lawsuits arising from time to time in the normal course of business, some of
which are covered by insurance. As of December 31, 2016, the Company was not party to any material legal
proceedings. Although the impact of the final resolution of these matters on the Company’s financial condition,
results of operations or cash flows is not known, management does not believe that the resolution of these
lawsuits will have a material adverse effect on the financial condition, results of operations or liquidity of the
Company.

15. Segment and Product Data

The Company currently operates three business segments, retail, direct and manufacturing. The operating
segments are segments of the Company for which separate financial information is available and for which
operating results are evaluated regularly by executive management in deciding how to allocate resources and in
assessing performance. The Company’s management evaluates segment operating results based on several
indicators. The primary key performance indicators are sales and operating income for each segment. The table
below represents key financial information for each of the Company’s business segments as well as corporate
costs. The retail segment primarily includes the Company’s retail stores. The retail segment generates revenue
primarily through the sale of VMS products through Vitamin Shoppe and Super Supplements retail stores in the
United States and Puerto Rico. The direct segment generates revenue through the sale of VMS products primarily
through the Company’s websites. The Company’s websites offer customers online access to a full assortment of
approximately 17,000 SKUs. The manufacturing segment supplies the retail and direct segments, along with
various thirds parties, with finished products for sale. Corporate costs represent all other expenses not allocated
to the retail, direct or manufacturing segments which include, but are not limited to: human resources, legal,
retail management, direct management, finance, information technology, depreciation (primarily related to assets
utilized by the retail and direct business segments as well as corporate assets) and amortization, and various other
corporate level activity related expenses. Intercompany sales transactions are eliminated in consolidation.

The Company’s segments are designed to allocate resources internally and provide a framework to determine
management responsibility. The Company has allocated $165.3 million and $45.3 million of its recorded
goodwill to the retail and direct segments, respectively. The Company does not have identifiable assets separated
by segment, with the exception of the identifiable assets of the manufacturing segment, which were $62.3 million
and $88.4 million as of December 31, 2016 and December 26, 2015, respectively. Capital expenditures for the

90

manufacturing segment during Fiscal 2016 were $2.5 million, during Fiscal 2015 were $3.5 million and from the
acquisition date of June 6, 2014 through December 27, 2014 were approximately $0.5 million. At December 31,
2016 and December 26, 2015, long lived assets of the manufacturing segment were $20.1 million and $60.4
million, respectively. Depreciation and amortization expense, included in selling, general and administrative
expenses, for the manufacturing segment during Fiscal 2016 was $1.7 million, during Fiscal 2015 was $1.5
million and from the acquisition date of June 6, 2014 through December 27, 2014 was $0.9 million.

The following table contains key financial information of the Company’s business segments (in thousands):

Net sales:
Retail
Direct
Manufacturing

Fiscal Year Ended

December 31,
2016 (1)

December 26,
2015

December 27,
2014

$1,109,202
130,024
87,684

$1,081,123
128,825
91,159

$1,042,054
130,644
48,102

Segment net sales
Elimination of intersegment revenues

1,326,910
(37,667)

1,301,107
(34,558)

1,220,800
(7,754)

Net sales

1,289,243

1,266,549

1,213,046

Income (loss) from operations:

Retail
Direct
Manufacturing (2)
Corporate costs (3)

197,450
18,737
(44,223)
(126,387)

192,598
20,904
(1,977)
(122,532)

194,864
22,755
(1,830)
(113,133)

Income from operations

$

45,577

$

88,993

$ 102,656

(1) Fiscal 2016 includes a 53rd week. Net sales for the 53rd week were $20.2 million and income from

(2)

operations for the 53rd week was $3.3 million.
In Fiscal 2016, loss from operations for the manufacturing segment includes impairment charges of $32.6
million on goodwill and $6.6 million on the customer relationships intangible asset of Nutri-Force. In Fiscal
2015, loss from operations for the manufacturing segment includes a $1.4 million charge for accounts
receivable for one wholesale customer which were deemed uncollectible, and in Fiscal 2014 includes $4.5
million in charges related to the inventory valuation step up for inventory sold subsequent to the acquisition
of Nutri-Force.

(3) Corporate costs include (in thousands):

Depreciation and amortization expenses
Cost reduction project (a)
Canada stores closing costs (b)
Super Supplements conversion costs (c)
Reinvention strategy costs (d)
Management realignment charges (e)
Acquisition and integration costs (f)
Contingent consideration for Nutri-Force acquisition

Fiscal Year Ended

December 31,
2016

December 26,
2015

December 27,
2014

$37,103
3,761
2,057
1,275
541
—
—
—

$37,004

$32,968

—
—
—
2,723
3,396
1,874
—

—
—
—
—
—
4,777
959

(a) Outside consulting costs relating to a project to identify and implement cost reduction opportunities.
(b) Charges primarily related to lease terminations.

91

(c) Costs primarily related to the closure of the Seattle distribution center.
(d) The costs represent outside consultants fees in connection with the Company’s “reinvention strategy”.
(e) Management realignment charges primarily consist of severance, sign-on bonuses, recruiting and relocation

costs.

(f) For Fiscal 2015, represents integration costs related to the acquisition of Nutri-Force, consisting primarily of
professional fees. In Fiscal 2014, represents acquisition costs of $3.4 million and integration costs of $1.4
million ($0.6 million for Nutri-Force and $0.8 million for Super Supplements).

The following table represents net merchandise sales by major product category (in thousands):

Product Category

Vitamins, Minerals, Herbs and Homeopathy
Sports Nutrition
Specialty Supplements
Other

Total

Delivery Revenue

Fiscal Year Ended

December 31,
2016 (a)

December 26,
2015 (b)

December 27,
2014 (b)

$ 339,597
408,288
308,945
230,252

1,287,082
2,161

$ 320,872
421,293
289,938
232,399

1,264,502
2,047

$ 311,863
419,804
288,045
190,285

1,209,997
3,049

$1,289,243

$1,266,549

$1,213,046

(a) Fiscal 2016 includes a 53rd week.
(b) Fiscal 2015 and Fiscal 2014 figures have been restated to conform with changes to Fiscal 2016 product

category classifications.

For each of the last three years, less than 1.0% of our sales have been derived from international sources.

16. Fair Value of Financial Instruments

The fair value hierarchy requires the categorization of assets and liabilities into three levels based upon the
assumptions (inputs) used to price the assets or liabilities. Level 1 provides the most reliable measure of fair
value, while Level 3 generally requires significant management judgment. The three levels are defined as
follows:

• Level 1: Unadjusted quoted prices in active markets for identical assets and liabilities.

• Level 2: Observable inputs other than those included in Level 1. For example, quoted prices for similar

assets or liabilities in active markets or quoted prices for identical assets or liabilities in inactive
markets.

• Level 3: Unobservable inputs reflecting management’s own assumptions about the inputs used in

pricing the asset or liability.

The Company’s financial instruments include cash, accounts receivable, accounts payable and its Revolving
Credit Facility. The Company believes that the recorded values of these financial instruments approximate their
fair values due to their nature and respective durations.

The Company’s financial instruments also include its Convertible Notes (in thousands):

Fair Value
Carrying Value

92

December 31,
2016

December 26,
2015

$111,563
120,874

$119,784
115,410

The fair value of the Convertible Notes was determined based on inputs that are observable in the market or that
could be derived from, or corroborated with, observable market data, including the trading price of the
Company’s Convertible Notes, when available, the Company’s stock price and interest rates based on similar
debt issued by parties with credit ratings similar to the Company (Level 1 or 2).

Certain assets are measured at fair value on a non-recurring basis, that is, the assets are subject to fair value
adjustments in certain circumstances such as when there is evidence of impairment. These measures of fair value,
and related inputs, are considered Level 2 or 3 measures under the fair value hierarchy.

17. Selected Quarterly Financial Information (unaudited)

The following table summarizes the Fiscal 2016 and Fiscal 2015 quarterly results (in thousands, except for share
data):

Fiscal Year Ended December 31, 2016
Net sales
Gross profit
Income (loss) from operations
Net income (loss)
Net income (loss) per common share:

Basic
Diluted

Fiscal Year Ended December 26, 2015
Net sales
Gross profit
Income from operations
Net income
Net income per common share:

Basic
Diluted

Fiscal Quarter Ended

March

June

September

December(1)

$336,774
116,247
27,262
14,782

$332,717
107,824
20,724
10,433

$314,887
102,125
20,273
11,363

$304,865
100,160
(22,682)
(11,614)

$
$

0.60
0.59

$
$

0.44
0.44

$
$

0.48
0.48

$
$

(0.50)
(0.49)

$336,835
114,649
30,955
18,700

$322,338
108,260
23,564
14,241

$313,886
104,709
23,357
14,098

$293,490
91,297
11,117
6,132

$
$

0.63
0.63

$
$

0.49
0.48

$
$

0.49
0.48

$
$

0.22
0.22

(1) Net loss for the fiscal quarter ended December 2016 reflects a $3.0 million tax benefit resulting from the

write-off of the Canada investment.

93

The following table summarizes certain items for Fiscal 2016 and Fiscal 2015 which impacted quarterly results
on a pre-tax basis (in thousands):

Fiscal Year Ended December 31, 2016
Super Supplements conversion costs (1)
Canada stores closing costs (2)
Reinvention strategy costs (3)
Cost reduction project (4)
Impairment charges on goodwill and intangible asset (5)

Fiscal Year Ended December 26, 2015
Integration costs (6)
Management realignment charges (7)
Accounts receivable bad debt reserve charge (8)
Reinvention strategy costs (3)
Super Supplements conversion costs (1)
Product write-off (9)
Canada stores closing costs (2)

Fiscal Quarter Ended

March

June

September

December

$1,046
931
541
—
—

$ 360
—
—
—
—
—
—

$ —
1,864
—
1,492
—

$ 410
2,174
1,370
—
—
—
—

$ —

(906)
—
2,269
—

$ 617
—
—
1,026
—
—
—

$ —
—
—
—
39,230

$

487
1,222
—
1,697
1,766
1,330
885

(1)

(2)

In Fiscal 2016, costs primarily related to the closure of the Seattle distribution center. In Fiscal 2015,
conversion costs primarily include inventory reserve charges, product markdowns and accelerated
depreciation.
In Fiscal 2016, charges primarily related to lease terminations. The credit in the fiscal quarter ended
September 2016 relates to a reversal of lease liabilities previously accrued. In Fiscal 2015, costs include
inventory reserve charges, impairment charges to fixed assets and severance charges.

(3) The costs represent outside consultants fees in connection with the Company’s “reinvention strategy”.
(4) Outside consulting costs relating to a project to identify and implement cost reduction opportunities.
(5)

Impairment charges of $32.6 million on goodwill and $6.6 million on the customer relationships intangible
asset of Nutri-Force.

(6) Represents integration costs related to the acquisition of Nutri-Force, consisting primarily of professional

fees.

(7) Management realignment charges primarily consist of severance, sign-on bonuses, recruiting and relocation

costs.

(8) Represents a charge to increase the allowance for doubtful accounts for Nutri-Force, related to one

wholesale customer that abruptly ceased operations.

(9) Represents a charge to inventory reserves for the write-off of USPlabs® products which the Company

ceased selling.

94

CORPORATE(cid:3)INFORMATION(cid:3)

Brenda(cid:3)Galgano(cid:3) (cid:3)
(cid:3)
EVP,(cid:3)Chief(cid:3)Financial(cid:3)Officer(cid:3)

Doug(cid:3)Henson(cid:3)
SVP,(cid:3)Retail(cid:3)

(cid:3)
(cid:3)

(cid:3)
(cid:3)

John(cid:3)Hnanicek(cid:3)
SVP,(cid:3)Chief(cid:3)Technology(cid:3)Officer(cid:3)

(cid:3)

(cid:3)

Teresa(cid:3)Orth(cid:3)
SVP,(cid:3)Human(cid:3)Resources(cid:3)

(cid:3)

(cid:3)
(cid:3)

(cid:3)
(cid:3)

(cid:3)
(cid:3)

(cid:3)
(cid:3)

(cid:3)
(cid:3)

Jason(cid:3)Reiser(cid:3)
EVP,(cid:3)Chief(cid:3)Operating(cid:3)Officer(cid:3)

Doug(cid:3)Jones(cid:3)
SVP,(cid:3)Chief(cid:3)Merchandise(cid:3)Officer(cid:3)

David(cid:3)Kastin(cid:3)
SVP,(cid:3)General(cid:3)Counsel/Corp.(cid:3)Secretary(cid:3)

Susan(cid:3)Sanderson(cid:3)(cid:3)
SVP,(cid:3)Chief(cid:3)Brand(cid:3)Officer(cid:3)

Executive(cid:3)Team(cid:3)
Colin(cid:3)Watts(cid:3)
Chief(cid:3)Executive(cid:3)Officer(cid:3)

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Michael(cid:3)Beardall(cid:3)(cid:3)
President,(cid:3)Nutri(cid:882)Force(cid:3)

Michael(cid:3)Hester(cid:3)
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SVP,(cid:3)Supply(cid:3)Chain(cid:3)

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Dan(cid:3)Lamadrid(cid:3)
SVP,(cid:3)Chief(cid:3)Accounting(cid:3)Officer(cid:3)

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Board(cid:3)of(cid:3)Directors(cid:3)

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John(cid:3)D.(cid:3)Bowlin(cid:3)(1)(cid:3)
Chairman(cid:3)of(cid:3)the(cid:3)Board,(cid:3)Vitamin(cid:3)Shoppe(cid:3)

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B.(cid:3)Michael(cid:3)Becker(cid:3)(1,(cid:3)2)(cid:3)
Retired(cid:3)Audit(cid:3)Partner,(cid:3)Ernst(cid:3)&(cid:3)Young(cid:3)LLP(cid:3)

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Deborah(cid:3)Derby(cid:3)(2,(cid:3)3)(cid:3)
President(cid:3)Horizon(cid:3)Group,(cid:3)a(cid:3)leading(cid:3)arts,(cid:3)crafts(cid:3)and(cid:3)
consumer(cid:3)product(cid:3)company(cid:3)

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David(cid:3)Edwab(cid:3)(1,(cid:3)3)(cid:3)
Non(cid:882)Executive(cid:3)Vice(cid:882)Chairman,(cid:3)Tailored(cid:3)Brands(cid:3)

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Guillermo(cid:3)Marmol(cid:3)(3)(cid:3)
President,(cid:3)Marmol(cid:3)&(cid:3)Associates,(cid:3)consulting(cid:3)firm(cid:3)
for(cid:3)early(cid:882)stage(cid:3)technology(cid:3)companies(cid:3)
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Alexander(cid:3)W.(cid:3)Smith(cid:3)
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Former(cid:3)President(cid:3)&(cid:3)CEO(cid:3)Pier(cid:3)1(cid:3)Imports,(cid:3)Inc.,(cid:3)
a(cid:3)home(cid:3)furnishings(cid:3)retailer(cid:3)
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Colin(cid:3)F.(cid:3)Watts(cid:3)
Chief(cid:3)Executive(cid:3)Officer,(cid:3)Vitamin(cid:3)Shoppe(cid:3)

Catherine(cid:3)Buggeln(cid:3)(2)(cid:3)
Senior(cid:3)advisor(cid:3)to(cid:3)Irving(cid:3)Place(cid:3)Capital,(cid:3)a(cid:3)private(cid:3)equity(cid:3)firm(cid:3)

Tracy(cid:3)Dolgin(cid:3)
Former(cid:3)President(cid:3)&(cid:3)CEO,(cid:3)&(cid:3)non(cid:882)Executive(cid:3)Chairman(cid:3)of(cid:3)
YES(cid:3)Network.(cid:3)(cid:3)Current(cid:3)board(cid:3)member(cid:3)YES(cid:3)Network.(cid:3)

Richard(cid:3)Markee(cid:3)
Vitamin(cid:3)Shoppe(cid:3)board(cid:3)member(cid:3)

Beth(cid:3)Pritchard(cid:3)(2,(cid:3)3)(cid:3)
Principal(cid:3)&(cid:3)Strategic(cid:3)Advisor(cid:3)for(cid:3)Sunrise(cid:3)Beauty(cid:3)Studio(cid:3)
developer(cid:3)and(cid:3)manufacturer(cid:3)of(cid:3)third(cid:3)party(cid:3)personal(cid:3)
care(cid:3)and(cid:3)fragrance(cid:3)products(cid:3)

Timothy(cid:3)Theriault(cid:3)(1)(cid:3)
Former(cid:3)advisor(cid:3)to(cid:3)the(cid:3)CEO(cid:3)of(cid:3)Walgreens(cid:3)Boots(cid:3)Alliance(cid:3)

(Board(cid:3)Committees:(cid:3)1=Audit;(cid:3)2=(cid:3)Compensation;(cid:3)3=Nomination(cid:3)&(cid:3)Governance)(cid:3)
Annual(cid:3)Meeting(cid:3)
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Wednesday,(cid:3)June(cid:3)7,(cid:3)2017,(cid:3)at(cid:3)10:00(cid:3)a.m.(cid:3)ET(cid:3) (cid:3)
Vitamin(cid:3)Shoppe(cid:3)
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300(cid:3)Harmon(cid:3)Meadow(cid:3)Blvd(cid:3)
Secaucus,(cid:3)NJ(cid:3)07094(cid:3)

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Investor(cid:3)Relations(cid:3)Contact(cid:3)
Kathleen(cid:3)Heaney(cid:3)
ir@vitaminshoppe.com(cid:3)

Exchange(cid:3)Listing(cid:3)
New(cid:3)York(cid:3)Stock(cid:3)Exchange(cid:3)(VSI)(cid:3)

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Independent(cid:3)Registered(cid:3)Public(cid:3)Accounting(cid:3)Firm(cid:3)
Deloitte(cid:3)&(cid:3)Touche,(cid:3)LLP(cid:3)
100(cid:3)Kimball(cid:3)Drive(cid:3)(cid:3)
Parsippany,(cid:3)NJ(cid:3)07054(cid:3)

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More(cid:3)Information(cid:3)and(cid:3)to(cid:3)Shop(cid:3)Online(cid:3)
www.vitaminshoppe.com(cid:3)

Registrar(cid:3)and(cid:3)Transfer(cid:3)Agent(cid:3)
Computershare(cid:3)Investor(cid:3)Services(cid:3)
P.O.(cid:3)Box(cid:3)30170(cid:3)
College(cid:3)Station,(cid:3)TX(cid:3)77842(cid:3)