Quarterlytics / Consumer Cyclical / Auto - Parts / XPEL, Inc.

XPEL, Inc.

xpel · NASDAQ Consumer Cyclical
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Ticker xpel
Exchange NASDAQ
Sector Consumer Cyclical
Industry Auto - Parts
Employees 1143
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FY2021 Annual Report · XPEL, Inc.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K 

(Mark One)

☒

☐

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 
1934

For the fiscal year ended December 31, 2021 

OR

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT 
OF 1934

For the transition period from   

to

Commission file number 001-38858 
XPEL, INC. 
(Exact name of registrant as specified in its charter)

Nevada
(State or other jurisdiction of incorporation or organization)

20-1117381
(I.R.S. Employer Identification No.)

618 W. Sunset Road

San Antonio

Texas

(Address of Principal Executive Offices)

78216

(Zip Code)

Registrant's telephone number, including area code:  (210) 678-3700 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class
Common Stock, par value $0.001 per share

Trading Symbol
XPEL

Name of each exchange on which registered
The Nasdaq Stock Market LLC

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the Registrant is a well-known seasoned issuer, as identified in Rule 405 of the Securities 
Act. Yes x No ☐

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the 
Exchange Act. Yes ☐ No  x

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of 
the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant 
was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  x	
 No  ☐

Indicate by check mark whether the Registrant has submitted electronically every Interactive Data File required to 
be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or 
for such shorter period that the Registrant was required to file such reports). Yes  x   No  ☐

Indicate  by  check  mark  whether  the  Registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated 
filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” 
“accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act. 
(Check one):

 
Large accelerated filer
Non-accelerated filer

☒
☐

Accelerated filer
Smaller reporting company
Emerging growth company

☐
☐
☐

If  an  emerging  growth  company,  indicate  by  check  mark  if  the  Registrant  has  elected  not  to  use  the  extended 
transition period for complying with any new or revised financial accounting standards provided pursuant to Section 
13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment 
of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act 
(15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. ☒

Indicate  by  check  mark  whether  the  registrant  is  a  shell  company  (as  defined  in  Rule  12b-2  of  the  Act). 
    Yes  ☐    No  ☒

The aggregate market value of the common stock held by non-affiliates of the Registrant, as of June 30, 2021, the 
last  business  day  of  the  Registrant’s  most  recently  completed  second  fiscal  quarter,  was  approximately 
$1,529,154,407. 

The Registrant had 27,612,597 shares of common stock outstanding as of February 28, 2022.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s Proxy Statement relating to the 2022 Annual 
Meeting of Stockholders to be held on May 18, 2022.

Part III

Document

Parts into which Incorporated

TABLE OF CONTENTS

Cautionary Notice Regarding Forward-Looking Statements    ....................................

Page

1

Business    ............................................................................................................................
Risk Factors    ......................................................................................................................
Unresolved Staff Comments    ..........................................................................................
Properties   ..........................................................................................................................
Legal Proceedings   ...........................................................................................................
Mine Safety Disclosures  .................................................................................................

Market for Registrant’s Common Equity, Related Stockholder Matters and 
Issuer Purchases of Equity Securities  ..........................................................................
[Reserved] .........................................................................................................................
Management’s Discussion and Analysis of Financial Condition and Results of 
Operations    ........................................................................................................................
Quantitative and Qualitative Disclosures about Market Risk   ....................................
Financial Statements and Supplementary Data     .........................................................
Changes in and Disagreements with Accountants on Accounting and Financial 
Disclosure     .........................................................................................................................
Controls and Procedures    ................................................................................................
Other Information   .............................................................................................................
Disclosure Regarding Foreign Jurisdictions that Prevent Inspections    ....................

Directors, Executive Officers and Corporate Governance     ........................................
Executive Compensation    ................................................................................................
Security Ownership of Certain Beneficial Owners and Management and 
Related Stockholder Matters    .........................................................................................
Certain Relationships and Related Transactions, and Director Independence     ....
Principal Accounting Fees and Services    ......................................................................

Exhibits and Financial Statement Schedules    ..............................................................
Form 10-K Summary    .......................................................................................................

Signatures    .........................................................................................................................

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Part I

 Item 1.

 Item 1A.

 Item 1B.

 Item 2.

 Item 3.

 Item 4.

Part II
 Item 5. 

 Item 6.

 Item 7.

 Item 7A.

 Item 8.

 Item 9.

 Item 9A.

 Item 9B.

 Item 9C.

Part III

 Item 10.

 Item 11.

 Item 12.

 Item 13.

 Item 14. 

Part IV

 Item 15.

 Item 16.

CAUTIONARY NOTICE REGARDING FORWARD-LOOKING STATEMENTS

Certain  statements  made  in  this Annual  Report  on  Form  10-K  (“Annual  Report”)  include  forward-looking 
statements, which reflect our current expectations and projections about future events and financial trends that 
we  believe  may  affect  our  business,  financial  condition  and  results  of  operations.  These  forward-looking 
statements speak only as of the date of this Annual Report and are subject to a number of risks, uncertainties 
and assumptions described under the sections entitled “Business,” “Risk Factors,” “Management’s Discussion 
and Analysis of Financial Condition and Results of Operations” and “Financial Statements and Supplementary 
Data” and elsewhere in this Annual Report.

Forward-looking  statements  include,  but  are  not  limited  to,  statements  with  respect  to  the  nature  of  our 
strategy and capabilities, the vertical and regional expansion of our market and business opportunities, and the 
expansion  of  our  product  offerings  in  the  future.  Statements  that  include  words  like  “believe,”  “expect,” 
“anticipate,” “intend,” “plan,” “seek,” “estimate,” “could,” “potentially” or similar expressions are forward-looking 
statements and reflect future predictions that may not be correct, even though we believe they are reasonable. 
These statements are not guarantees of future performance and involve risks and uncertainties that are difficult 
to predict or are beyond our control. A number of important factors could cause actual outcomes and results to 
differ materially from those expressed in these forward-looking statements. Consequently, readers should not 
place undue reliance on such forward-looking statements. In addition, these forward-looking statements relate 
to the date on which they are made.

The  forward-looking  statements  reflect  our  current  expectations  and  are  based  on  information  currently 
available  to  us  and  on  assumptions  we  believe  to  be  reasonable.  Forward-looking  information  is  subject  to 
known  and  unknown  risks,  uncertainties  and  other  factors  that  may  cause  our  actual  results,  activities, 
performance or achievements to be materially different from that expressed or implied by such forward-looking 
statements.

Factors to consider when evaluating these forward-looking statements include, but are not limited to:

• We could be impacted by disruptions in supply.  

• We currently rely on one distributor for sales of our products in China.

•

A material portion of our business is in China, which may be an unpredictable market and is currently 
suffering trade tensions with the U.S.

• We must continue to attract, retain and develop key personnel.

• Our  accounting  estimates  and  risk  management  processes  rely  on  assumptions  or  models  that  may 

prove inaccurate.

• We must maintain an effective system of internal control over financial reporting to keep stockholder 

confidence.

• Our industry is highly competitive.

• Our business is highly dependent on automotive sales and production volumes.
• Our  North American  market  is  currently  designed  for  the  public’s  use  of  car  dealerships  to  purchase 

automobiles which may dramatically change.

• Our  revenue  could  be  impacted  by  growing  use  of  ride-sharing  or  other  alternate  forms  of  car 

ownership.

• We must be effective in developing new lines of business and new products to maintain growth.  

•

Any  disruptions  in  our  relationships  with  independent  installers  and  new  car  dealerships  could  harm 
our sales.

• Our  strategy  related  to  acquisitions  and  investments  could  be  unsuccessful  or  consume  significant 

resources.

• We  must  maintain  and  grow  our  network  of  sales,  distribution  channels  and  customer  base  to  be 

successful.

• We are exposed to a wide range of risks due to the multinational nature of our business.

• We must continue to manage our rapid growth effectively.

• We are subject to claims and litigation in the ordinary course of our business, including product liability 

and warranty claims.

1

• We must comply with a broad and complicated regime of domestic and international trade compliance, 
anti-corruption,  economic,  intellectual  property,  cybersecurity,  data  protection  and  other  regulatory 
regimes.

• We may seek to incur substantial indebtedness in the future.

• Our growth may be dependent on the availability of capital and funding.

• Our Common Stock could decline or be downgraded at any time.

• Our stock price has been, and may continue to be, volatile.

• We may issue additional equity securities that may affect the priority of our Common Stock.

• We do not currently pay dividends on our Common Stock.

•

•

Shares eligible for future sale may depress our stock price.

Anti-takeover provisions could make a third party acquisition of our Company difficult.

• Our directors and officers have substantial control over us.

• Our bylaws may limit investors’ ability to obtain a favorable judicial forum for disputes.

•

The COVID-19 pandemic could materially affect our business.

• Our business faces unpredictable global, economic and business conditions.

Although we have attempted to identify important factors that could cause actual actions, events or results 
to differ materially from those described in forward-looking information, there may be other factors that cause 
actions,  events  or  results  to  differ  from  those  anticipated,  estimated  or  intended.  The  forward-looking 
information contained herein is made as of the date of this Annual Report and, other than as required by law, 
we  do  not  assume  any  obligation  to  update  any  forward-looking  information,  whether  as  a  result  of  new 
information, future events or results or otherwise.

You should also read the matters described in “Risk Factors” and the other cautionary statements made in 
this Annual Report as being applicable to all related forward-looking statements wherever they appear in this 
Annual  Report.  The  forward-looking  statements  in  this  Annual  Report  may  not  prove  to  be  accurate  and 
therefore you are encouraged not to place undue reliance on forward-looking statements. You should read this 
Annual Report completely.

EXPLANATORY NOTE

This Annual Report includes estimates and other statistical data made by independent parties and by us 
relating  to  market  size  and  growth  and  other  data  about  our  industry.  This  data  involves  a  number  of 
assumptions  and  limitations,  and  you  are  cautioned  not  to  give  undue  weight  to  such  estimates.  In  addition, 
projections, assumptions and estimates of our future performance and the future performance of the markets in 
which we operate are necessarily subject to a high degree of uncertainty and risk.

We own or have rights to trademarks or trade names that we use in connection with the operation of our 
business, including our corporate names, logos and website names. In addition, we own or have the rights to 
copyrights,  trade  secrets  and  other  proprietary  rights  that  protect  the  content  of  our  products  and  the 
formulations for such products. Solely for convenience, some of the trademarks, trade names and copyrights 
referred  to  in  this  report  are  listed  without  the  ©,  ®  and  ™  symbols,  but  we  will  assert,  to  the  fullest  extent 
under  applicable  law,  our  rights  to  our  trademarks,  trade  names  and  copyrights.  Please  see  “Business  -
Intellectual Property and Brand Protection” for more information.

Other trademarks and trade names in this Annual Report are the property of their respective owners.

Unless  the  context  indicates  otherwise,  all  references  in  this  Annual  Report  to  “XPEL,”  the  “Company,” 

“we,” “us,” and “our” refer to XPEL, Inc. and its subsidiaries.

SUMMARY OF RISK FACTORS

The  following  is  a  summary  of  the  most  significant  risks  and  uncertainties  that  we  believe  could  adversely 
affect  our  business,  financial  condition  or  results  of  operations.  In  addition  to  the  following  summary,  you 

2

should consider the other information set forth in the “Risk Factors” section and the other information contained 
in this Annual Report.

Operational Risks

•

A material disruption in supply from any of our suppliers could impact our business.

• We currently rely on one distributor for our products in China.

•

A material portion of our business is in China, which may be an unpredictable market and is currently 
suffering trade tensions with the U.S.

• We must continue to attract, retain and develop key personnel.

• Our  accounting  estimates  and  risk  management  processes  rely  on  assumptions  or  models  that  may 

prove inaccurate.

•

During the fourth fiscal quarter, we identified and fully remediated a material weakness in our internal 
controls related to user access controls to our financial system.

Risks Related to Our Business and Industry 

• Our industry is highly competitive.

• Our business is highly dependent on automotive sales and production volumes.

• Our market fluctuates rapidly, which could cause our results to fall short of expectations. 

• Our  North American  market  is  currently  designed  for  the  public’s  use  of  car  dealerships  to  purchase 

automobiles which may dramatically change.

• Our  revenue  could  be  impacted  by  growing  use  of  ride-sharing  or  other  alternate  forms  of  car 

ownership.

Strategic Risks

• We must be effective in developing new lines of business and new products to maintain growth.

•

Any  disruptions  in  our  relationships  with  independent  installers  and  new  car  dealerships  could  harm 
our sales.

• Our  strategy  related  to  acquisitions  and  investments  could  be  unsuccessful  or  consume  significant 

resources. 

• We  must  maintain  and  grow  our  network  of  sales,  distribution  channels  and  customer  base  to  be 

successful. 

• We are exposed to a wide range of risks due to the multinational nature of our business.

• We must continue to manage our rapid growth effectively.

Legal, Regulatory and Compliance Risks

• We are subject to claims and litigation in the ordinary course of our business, including product liability 

and warranty claims.

• We must comply with a broad and complicated regime of domestic and international trade compliance, 
anti-corruption,  economic,  intellectual  property,  cybersecurity,  data  protection  and  other  regulatory 
regimes.

Liquidity Risks

• We may seek to incur substantial indebtedness in the future.

3

• Our growth may be dependent on the availability of capital and funding.

Risks Relating to Common Stock

• Our Common Stock could decline or be downgraded at any time.

• Our stock price has been, and may continue to be, volatile.

• We may issue preferred stock with greater rights than our Common Stock.

• We do not currently pay dividends on our Common Stock.

•

•

Shares eligible for future sale may depress our stock price.

Anti-takeover provisions could make a third party acquisition of us difficult.

• Our directors and officers have substantial control over us.

• Our bylaws may limit investors’ ability to obtain a favorable judicial forum for disputes.

General Risk Factors

•

The COVID-19 pandemic could materially adversely affect our business.

• Our business faces unpredictable global economic and business conditions.

•

The  price  and  availability  of  key  components  used  to  manufacture  our  products  may  fluctuate 
significantly.

4

Part I

Item 1. Business

Company Overview

Founded in 1997 and incorporated in Nevada in 2003, XPEL has grown from an automotive product 
design software company to a global provider of after-market automotive products, including automotive 
surface and paint protection, headlight protection, and automotive window films, as well as a provider of 
complementary proprietary software.  In 2018, we expanded our product offerings to include architectural 
window film (both commercial and residential) and security film protection for commercial and residential 
uses, and in 2019 we further expanded our product line to include automotive ceramic coatings. 

XPEL began as a software company designing vehicle patterns used to produce cut-to-fit protective 
film  for  the  painted  surfaces  of  automobiles.    In  2007,  we  began  selling  automotive  surface  and  paint 
protection  film  products  to  complement  our  software  business.    In  2011,  we  introduced  our  ULTIMATE 
protective  film  product  line  which,  at  the  time,  was  the  industry’s  first  protective  film  with  self-healing 
properties.  The ULTIMATE technology allows the protective film to better absorb the impacts from rocks 
or  other  road  debris,  thereby  fully  protecting  the  painted  surface  of  a  vehicle.  The  film  is  described  as 
“self-healing”  due  to  its  ability  to  return  to  its  original  state  after  damage  from  surface  scratches.    The 
launch of the ULTIMATE product catapulted XPEL into several years of strong revenue growth.

Our over-arching strategic philosophy centers around our view that being closer to the end customer 
in terms of our channel strategy affords us a better opportunity to efficiently introduce new products and 
deliver tremendous value which, in turn, drives more revenue growth for the Company.  Since 2014, we 
have executed on several strategic initiatives including:

•

•

•

•

2014 - We began our international expansion by establishing an office in the United Kingdom. 

2015  - We acquired Parasol Canada, a distributor of our products in Canada.

2016 - We opened our XPEL Netherlands office and established our European headquarters

2017

• We continued our international expansion with the acquisition of Protex Canada Corp., or 
Protex  Canada,  a  leading  franchisor  of  automotive  protective  film  franchises  serving 
Canada, and 

• We opened our XPEL Mexico office.

•

2018

•

•

•

We launched our first product offering outside of the automotive industry, a window and 
security film protection for commercial and residential uses.

We introduced the next generation of our highly successful ULTIMATE line, ULTIMATE 
PLUS.

We acquired Apogee Corporation which led to formation of XPEL Asia based in Taiwan.

5

•

2019

•

We  were  approved  for  the  listing  of  our  stock  on  Nasdaq  trading  under  the  symbol 
“XPEL”.

•

2020

•

•

•

•

2021

•

•

•

We  acquired  Protex  Centre,  a  wholesale-focused  paint  protection  installation  business 
based in Montreal, Canada.

We  expanded  our  presence  in  France  with  the  acquisition  of  certain  assets  of  France 
Auto Racing.

We  expanded  our  architectural  window  film  presence  with  the  acquisition  of  Houston 
based Veloce Innovation, a leading provider of architectural films for use in residential, 
commercial, marine and industrial settings.

We  expanded  our  presence  into  numerous  automotive  dealerships  throughout  the 
United  States  with  the  acquisition  of  PermaPlate  Film,  LLC,  a  wholesale-focused 
automotive  window  film  installation  and  distribution  business  based  in  Salt  Lake  City, 
Utah.

We  acquired  five  businesses  in  the  United  States  and  Canada  from  two  sellers  as  a 
continuation  of  our  acquisition  strategy.    These  acquisitions  allowed  us  to  continue  to 
increase our penetration into mid-range dealerships in the US and solidify our presence 
in Western Canada.

We  acquired  invisiFRAME,  Ltd,  a  designer  and  manufacturer  of  paint  protection  film 
patterns for bicycles, thus further expanding our non-automotive offerings.

Products and Services

Surface and Paint Protection Film Rolls: Our primary products are paint and surface protection films. 
Most  of  the  products  sold  are  destined  for  automotive  application  which  principally  protect  painted 
surfaces from rock chips, damage from bug acids and other road debris. Some of the products sold are 
used  for  non-automotive  applications,  such  as  industrial  protection,  screen  protection  or  architectural 
protection.    We  sell  a  variety  of  product  lines  each  with  their  own  unique  characteristics,  warranty  and 
intended use.

Automotive Surface and Paint Protection

XPEL ULTIMATE PLUS: ULTIMATE PLUS is our flagship clear, thermoplastic polyurethane, or TPU, 

based product which is a self-healing, stain-resistant film with exceptional clarity and durability. 

6

XPEL ULTIMATE FUSION: ULTIMATE FUSION is our newest paint protection film product providing 
the same benefits as ULTIMATE PLUS but also contains a hydrophobic top-coat which creates a naturally 
slick surface to repel water and road grime

XPEL STEALTH: STEALTH is a satin-finished paint protection film, made with the same construction 
as ULTIMATE PLUS. STEALTH is designed to protect surfaces that already have a matte finish or to give 
otherwise glossy surfaces a matte finish.

TRACWRAP: TRACWRAP is a temporary TPU-based paint protection film, for both do it yourself, or 
DIY, and professional applications, that is designed to be used for a short period of time, including during 
road  trips,  vehicle  transport  or  vehicles  pending  a  full  installation  of  our  other  products  such  as  XPEL 
ULTIMATE PLUS.

LUX PLUS: LUX PLUS is our flagship clear, TPU-based paint protection film for the Chinese market. 
Designed  and  formulated  specifically  for  the  demands  of  China,  with  excellent  self-healing  and  stain-
resistance, it is offered for sale exclusively in that market.

XPEL  RX:  RX  Protection  Film  provides  protection  for  a  variety  of  surfaces  including  screens  and 

other electronics and contains silver ions which inhibit the growth of microbes on the film’s surface.  

XPEL ARMOR: ARMOR is a thick PVC-based protection film that looks and performs like a spray-on 

bedliner.  It is designed to resist abrasions and punctures from aggressive terrains. 

OTHER FILMS: We sell a variety of other specialty films in smaller quantities for select customers or 
in certain markets, including: LUX-M, ZEUS, PROTEX, MPD and ASP in the Chinese Market, F8000 Film 
in Mexico and F9300 Film in Canada and Europe.

Most of our Surface and Paint Protection films are applied wet and can be installed in bulk or pre-cut 
using  our  Design Access  Program,  or  DAP,    software.    While  we  sell  some  pre-cut  and  Do-It-Yourself 
products made from these rolls directly to consumers, the vast majority of the products are professionally 
installed.

Surface and Paint Protection film sales represented 68.6% of our consolidated revenue for the year 

ended December 31, 2021.

Automotive Window Film Rolls: We sell several lines of automotive window films, primarily under the 
XPEL  PRIME  brand  name,  which  exhibit  a  range  of  performance  characteristics  and  appearances, 
including:

XPEL PRIME XR PLUS: PRIME XR PLUS offers 98% infrared heat rejection developed with multi-
layer nano-particle technology.  This is our most expensive flagship product with our best specifications 
and characteristics. It is available in a variety of visible light transmission, or VLT, levels.

XPEL PRIME XR: PRIME XR utilizes a nano-ceramic construction, blocking 88% of infrared heat and 

does not interfere with radio, cellular or Bluetooth signals like a metallized film.

XPEL  PRIME  CS:  PRIME  CS  blocks  solar  heat  radiation  to  keep  vehicles  at  comfortable 
temperatures  and  blocks  99%  of  harmful  UV  rays. Available  in  both  a  black  and  neutral  charcoal  color, 
PRIME CS is designed to remain the same over the years and never fades or turns purple.

OTHER FILMS: We also sell a variety of other automotive window films both under the PRIME brand 
and  on  a  private-label  basis,  including:  PRIME  X-SERIES  and  PRIME AP  in  China,  PRIME  HP,  PRIME 
GL, PRIME SD and more. Generally, these products are lower cost and are sold only in certain markets.

7

Automotive  window  film  sales  represented  13.6%  of  our  consolidated  revenue  for  the  year  ended 

December 31, 2021.

Architectural Window Film Rolls: We sell architectural glass solutions for commercial and residential 
buildings  under  the  VISION  brand  name,  representing  our  first  product  set  with  a  fully  non-automotive 
use. Architectural window films come in several broad categories, including:

SOLAR:  Solar  films  are  designed  to  provide  solar  energy  rejection.  We  offer  a  variety  of  films  with 

varying colors, VLTs and price points.

SAFETY & SECURITY: Safety and Security films are clear, thick polyethylene terephthalate, or PET, 
films  to  secure  glass  in  the  event  of  a  breakage.    We  offer  a  variety  of  thicknesses  and  offer  films  with 
varying adhesive characteristics for different types of installations.

OTHER: In addition to the main categories of SOLAR and SAFETY & SECURITY films, we also offer 

anti-graffiti, exterior applied and decorative films.

Architectural window film sales represented less than 2.0% of our consolidated revenue for the year 

ended December 31, 2021.

Design  Access  Program:  A  key  component  of  our  product  offering  is  our  Design  Access  Program 
software.  DAP is a proprietary software and database consisting of over 80,000 vehicle applications used 
by  the  Company  and  its  customers  to  cut  automotive  protection  film  into  vehicle  panel  shapes  for  both 
paint protection film and window film products.

We commit significant resources to keep the pattern database updated with a goal toward having a 
pattern for every panel of every vehicle. When new vehicle models are introduced to the market, we strive 
to  create  the  pattern  as  soon  as  possible.    Our  patterns  and  software  increase  installer  efficiency  and 
reduce waste.

Our  DAP  customers  pay  a  monthly  access  fee  to  access  our  proprietary  database.  Monthly  DAP 

subscriptions represented 1.7% of our consolidated revenue for the year ended December 31, 2021.

Installation  Services:  We  offer  installation  services  of  our  various  products  directly  to  retail  and 
wholesale  customers  through  our  Company-owned  installation  facilities  in  their  respective  markets  and 
through our on-site services to automobile dealerships.  Our installation services are primarily automotive 
film  installation  but  have  grown  to  include  architectural  film  installation  in  certain  markets.    Installation 
services  (including  product  and  labor  revenue)  represented  11.1%  of  our  consolidated  revenue  for  the 
year ended December 31, 2021.

Miscellaneous  Products,  Tools  and  Pre-Cut  Films:  We  sell  a  variety  of  other  miscellaneous  product 

sets which include:

PRE-CUT  FILM  PRODUCTS:  While  most  of  our  surface  protection  films,  automotive  window  films 
and architectural window films are sold as rolls, we also offer to pre-cut them into vehicle specific shapes 
(if  applicable)  or  cut  them  into  smaller  pieces  or  shapes  to  aide  in  the  installation  or  to  increase 
affordability or efficiency for our customers.

XPEL  FUSION  PLUS  CERAMIC  COATING:    XPEL  FUSION  PLUS  is  a  hydrophobic,  self-cleaning 
coating  that  can  be  applied  to  paint  and  paint  protection  film,  wheels  and  calipers,  plastic  and  trim, 
upholstery and glass.  XPEL FUSION PLUS provides additional protection to these surfaces to enhance 
their appearance and protect from minor scratches.  

8

TOOLS  AND  ACCESSORIES:  We  sell  a  variety  of  tools  and  accessories  which  are  used  in  the 
installation of our products, including squeegees and microfiber towels, application fluids, plotter cutters, 
knives  and  more.    Generally,  these  are  offered  as  a  service  to  our  customers  to  provide  one-stop 
shopping.

MERCHANDISE  AND  APPAREL:  We  sell  a  variety  of  XPEL-branded  merchandise  and  apparel 

which helps represent and build our brand.

Strategic Overview

XPEL  is  currently  pursuing  several  key  strategic  initiatives  to  drive  continued  growth.    Our  global 
expansion strategy includes establishing a local presence where possible, allowing us to better control the 
delivery  of  our  products  and  services.  We  will  continue  to  add  locally  based  regional  sales  personnel, 
leveraging local knowledge and relationships to expand the markets in which we operate.

We seek to increase global brand awareness in strategically important areas, including pursuing high 
visibility  at  premium  events  such  as  major  car  shows  and  high  value  placement  in  advertising  media 
consumed by car enthusiasts, to help further expand the Company’s premium brand.  

XPEL  also  continues  to  expand  its  delivery  channels  by  acquiring  select  installation  facilities  in  key 
markets  and  acquiring  international  partners  to  enhance  our  global  reach.  As  we  expand  globally,  we 
strive  to  tailor  our  distribution  model  to  adapt  to  target  markets.    We  believe  this  flexibility  allows  us  to 
penetrate and grow market share more efficiently.  Our acquisition strategy centers on our belief that the 
closer the Company is to its end customers, the greater its ability to drive increased product sales.  During 
2021,  we  acquired  several  businesses  serving  multiple  markets  in  the  United  States,  Canada,  and  the 
United Kingdom, in furtherance of this objective. 

We  also  continue  to  drive  expansion  of  our  non-automotive  product  portfolio.  Our  architectural 
window film segment continues to gain traction.  We believe there are multiple uses for protective films 
and we continue to explore those adjacent market opportunities.  

Sales and Distribution

We  sell  and  distribute  our  products  through  independent  installers,  new  car  dealerships,  third-party 

distributors, Company-owned installation centers, Protex Canada’s franchisees, and online.

Independent Installers/New Car Dealerships 

We  primarily  operate  by  selling  a  complete  turn-key  solution  directly  to  independent  installers  and 
new car dealerships, which includes XPEL protection films, installation training, access to our proprietary 
DAP  software,  marketing  support  and  lead  generation.  For  the  year  ended  December  31,  2021, 
approximately 54% of the Company’s consolidated revenue was through this channel.

We offer a suite of services to complement our products for our dealers and strive to create value for 
being  an  XPEL  dealer.    We  provide  access  to  our  proprietary  DAP  software  which,  in  turn,  provides 
access to pattern libraries that enable cutting our films into specific shapes to aid in their installation.  We 
believe  that  this  software  greatly  enhances  installation  efficiency  and  reduces  film  waste  –  a  valuable 
feature to our customers, as their highest cost tends to be labor.  Increasingly, DAP is used to manage 
operations  for  our  dealers,  including  job  management,  scheduling  and  inventory  tracking.    We  also 
provide marketing and lead generation for our customers by featuring them in our dealer locator on our 
website.    To  be  considered  an Authorized  Dealer  (and  thereby  have  end  customers  referred  to  them), 
independent  installers  must  employ  certified  installers  and  meet  other  requirements  including  purchase 
minimums and more.  

9

We expanded our service offerings to new car dealerships with our 2021 acquisitions of PermaPlate 
LLC  and  TintNet,  Inc.  New  car  dealerships  generally  have  three  options  to  install  protective  films  and 
other appearance products once sold to their customers: 

•

•

•

through  an  “in-house”  program  whereby  the  dealerships  hire  installers  on  their  payroll  to  install 
the product once sold; 

out-sourcing the installation to an aftermarket installer; and, 

utilizing  a  labor  service  model  whereby  third-party  labor  performs  the  installation  on  dealership 
premises. 

Our  PermaPlate  and  TintNet  acquisitions  added  this  third  party  labor  option  to  our  portfolio  of  services 
offered  to  new  car  dealerships  in  addition  to  increasing  our  exposure  to  more  mid-range  automobile 
dealerships. 

XPEL also offers 24/7 customer service for independent installers and new car dealerships where we 
provide  installation,  software  and  training  support  via  our  website  and  telephone  technical  support 
services. 

Distributors

In  various  parts  of  the  world,  XPEL  operates  primarily  through  third-party  distributors  under  written 
agreements  with  the  Company  to  develop  a  market  or  a  region  under  our  supervision  and  direction.  
These distributors may sell to other distributors or customers who ultimately install the product on an end 
customer’s  vehicle.    Due  to  the  nature  of  this  channel,  product  margins  are  generally  less  than  other 
channels.  For  the  year  ended  December  31,  2021,  approximately  28%  of  the  Company’s  consolidated 
revenue was through this channel. 

In  China,  we  operate  through  a  sole  distributor  under  a  distribution  agreement,  Shanghai  Xing Ting 
Trading  Co.,  Ltd.,  which  we  refer  to  as  the  China  Distributor.  Approximately  18%  of  our  consolidated 
revenue for the year ended December 31, 2021, was derived from sales to the China Distributor. 

Through  our  distribution  agreement  with  the  China  Distributor  entered  into  on  May  31,  2018,  the 
China  Distributor  has  rights  to  promote,  market,  distribute,  sell  and  install  our  products  in  China. 
Additionally,  we  have  granted  the  non-exclusive  right  to  the  China  Distributor  to  use  our  software  in 
connection with customers’ purchases of our products. The China Distributor places orders with us on a 
prepaid  basis  at  a  price  set  by  us,  which  we  may  change  with  30  days’  notice.  Certain  of  our  products 
have minimum purchase requirements that increase annually.

We  have  also  granted  the  China  Distributor  a  non-exclusive  license  to  use  our  brands  to  promote 
sales  of  our  products  to  end-users.  The  distribution  agreement  applies  to  separate  product  categories, 
distinguished by their exclusive or non-exclusive relationship with the China Distributor, each for a term of 
five  years,  each  of  which  will  automatically  renew  for  up  to  three  additional  five-year  periods  unless 
otherwise terminated by either party with 60 days’ notice.

We consider our relations with the China Distributor to be good, but the loss of our relationship could 
result  in  the  delay  of  the  distribution  and  a  decrease  in  marketing  of  our  products  in  China.  For  more 
information, see Part I, Item 1A—Risk Factors—We rely on one distributor of our products and services in 
China.  The  loss  of  this  relationship,  or  a  material  disruption  in  sales  by  this  distributor,  could  severely 
harm our business” and “A significant percentage of our revenue is generated from our business in China, 
a market that is associated with certain risks.”

10

Company-Owned Installation Centers 

XPEL operates 11 Company-owned installation centers: seven in the United States, three in Canada 
and one in the United Kingdom. These locations serve wholesale and retail customers in their respective 
markets.    This  channel  represented  approximately  5%  of  the  Company’s  consolidated  revenue  for  the 
year ended December 31, 2021.  

Some  of  our  Company-owned  installation  centers  are  located  in  geographic  areas  where  we  also 
serve  customers  in  our  independent  installer/dealership  channel,  which  could  be  perceived  to  generate 
channel conflict.  However, we believe these channels have a synergistic relationship with our Company-
owned  centers  supporting  independent  installers  and  dealerships  by  allowing  us  to  implement  local 
marketing,  making  inventory  available  locally  for  fast  delivery,  offering  overflow  installation  capacity  and 
assisting with training needs.  We believe this channel strategy benefits our goal of generating the most 
product revenue possible.

Automobile Original Equipment Manufacturers (“OEMs”)

XPEL sells products, including paint protection film, and provides services, including the installation of 
paint protection film and pre-delivery inspection to various OEMs.  These services are provided in-plant at 
the  OEMs’  facilities  or  in  one  of  our  facilities.    This  channel  represented  approximately  3%  of  the 
Company’s consolidated revenue for the year ended December 31, 2021. 

Online and Catalog Sales

XPEL offers certain products such as paint protection kits, car wash products, after-care products and 
installation tools via its website.  Revenues from this channel are negligible but we believe that by offering 
these  products  on  our  website,  we  increase  brand  awareness.    The  revenue  from  this  channel 
represented approximately 1% of the Company’s consolidated revenue for the year ended December 31, 
2021.

Competition

The Company principally competes with other manufacturers and distributors of automotive protective 
film  products.  While  the  Company  considers  itself  a  product  company  competing  with  other  product 
companies,  the  Company  believes  its  suite  of  services  which  accompany  the  Company’s  product 
offerings  including  its  software,  marketing  and  lead  generation  to  its  customers  and  customer  service 
provide  for  substantial  differentiation  from  its  competitors.  Within  the  market  for  surface  and  paint 
protection  film,  our  principal  competitors  include  Eastman  Chemical  Company  (under  the  LLumar  and 
Suntek  brands)  and  several  other  smaller  companies.  For  more  information,  see  Part  I,  Item  1A—Risk 
Factors—The  after-market  automotive  product  supply  business  is  highly  competitive.  Competition 
presents an ongoing threat to the success of our Company.

Suppliers

The Company’s products are sourced from a number of suppliers or manufactured by various third-
party  contract  manufacturers.    The  Company  has  opted  to  pursue  an  asset-light  manufacturing  model 
whereby third-party suppliers and manufacturers are used to supply the Company with the majority of its 
products.  The Company’s film products (including paint protection film and automotive and architectural 
window films) are produced using various roll-to-roll manufacturing processes performed entirely by third 
parties.  The  Company  internalizes  many  conversion  operations  including  quality  assurance,  inspection, 
rewinding, boxing and packaging for many of its products at its facilities around the world.   

The  Company’s  product  lines  continue  to  grow  and  include  both  film  and  non-film  products.    The 

products fall into three categories: 

11

•

•

•

Products where we own or license the intellectual property (“IP”) – the Company owns or licenses 
the underlying IP for product construction or for one or more components of the product and could 
seek to have the products made at a variety of manufacturing locations. 

Products  that  are  made  for  us  on  an  exclusive  basis  –  the  Company  does  not  own  all  the 
underlying  IP,  but  has  products  made  by  a  third  party  solely  for  the  Company  on  an  exclusive 
basis. 

Products that we source from suppliers on a non-exclusive basis – the Company does not own 
the underlying IP but sources products on commercial terms from a third party. 

Tthe  Company  either  owns  or  licenses  the  relevant  IP  or  has  alternative  substitutes  to  continue  to 

operate for the material portion of products sold. 

Approximately  75%  of  the  Company’s  inventory  purchases  in  the  year  ended  December  31,  2021 
were  sourced  from  one  of  these  suppliers,  entrotech  inc.  (“entrotech”),  pursuant  to  an  Amended  and 
Restated Supply Agreement with entrotech (the “entrotech Agreement”). Under the entrotech Agreement, 
we had exclusive rights to commercialize, market, distribute and sell entrotech’s automotive aftermarket 
products  through  March  21,  2022,  at  which  time  the  term  could  automatically  renew  for  successive  two 
year periods thereafter unless terminated at the option of either party with two months’ notice. On January 
20,  2022,  we  gave  notice  to  entrotech  that  the  Company  would  not  extend  the  term  of  the  entrotech 
Agreement  in  its  current  form.   Accordingly,  the  entrotech Agreement  will  terminate  on  March  21,  2022.  
The Company intends to enter into a new supply agreement with entrotech; however, we cannot assure 
you  that  we  will  be  successful  in  negotiating  a  new  agreement.    We  expect  to  purchase  product  from 
entrotech on a purchase order basis in the interim.

The  loss  of  our  relationship  with  entrotech,  or  any  other  supplier,  could  result  in  the  delay  of  the 
manufacture and delivery of some of our automotive film products. For more information, see Part I, Item 
1A—Risk Factors—A material disruption from our suppliers, or our inability to obtain a sufficient supply of 
product from alternate suppliers, could cause us to be unable to meet customer demands or increase our 
costs.

Government Regulation and Legislation

The manufacturing, packaging, storage, distribution, advertising and labeling of our products and our 
business  operations  all  must  comply  with  extensive  federal,  state  and  foreign  laws  and  regulations  and 
consumer  protection  laws.  Governmental  regulations  also  affect  taxes  and  levies,  capital  markets, 
healthcare costs, energy usage, international trade, immigration and other labor issues, all of which may 
have  a  direct  or  indirect  negative  effect  on  our  business  and  our  customers’  and  suppliers’  businesses. 
We are also required to comply with certain federal, state and local laws and regulations and industry self-
regulatory codes concerning privacy and data security. These laws and regulations require us to provide 
customers with our policies on sharing information with third parties, and advance notice of any changes 
to these policies. Related laws may govern the manner in which we store or transfer sensitive information, 
or impose obligations on us in the event of a security breach or inadvertent disclosure of such information. 
International  jurisdictions  impose  different,  and  sometimes  more  stringent,  consumer  and  privacy 
protections. 

Our  products  are  subject  to  export  controls,  including  the  U.S.  Department  of  Commerce’s  Export 
Administration  Regulations  and  economic  and  trade  sanctions  regulations  administered  by  the  U.S. 
Treasury Department’s Office of Foreign Asset Controls, and similar laws that apply in other jurisdictions 
in  which  we  distribute  or  sell  our  products.  Export  control  and  economic  sanctions  laws  include 
prohibitions  on  the  sale  or  supply  of  certain  products  and  services  to  certain  embargoed  or  sanctioned 
countries, regions, governments, persons and entities. In addition, various countries regulate the import of 
certain  products,  through  import  permitting  and  licensing  requirements,  as  well  as  customs,  duties  and 

12

similar  charges,  and  have  enacted  laws  that  could  limit  our  ability  to  distribute  our  products.  The 
exportation,  re-exportation,  and  importation  of  our  products,  including  by  our  distributors,  must  comply 
with  these  laws  or  else  we  may  be  adversely  affected,  through  reputational  harm,  government 
investigations, penalties, and a denial or curtailment of our ability to export our products. Complying with 
export control and sanctions laws for a particular sale may be time consuming and may result in the delay 
or loss of sales opportunities. If we are found to be in violation of U.S. sanctions or export control laws, it 
could  result  in  substantial  fines  and  penalties  for  us  and  for  the  individuals  working  for  us.  Changes  in 
export,  sanctions  or  import  laws,  may  delay  the  introduction  and  sale  of  our  product  in  international 
markets,  or,  in  some  cases,  prevent  the  export  or  import  of  our  products  to  certain  countries,  regions, 
governments, persons or entities altogether, which could adversely affect our business, financial condition 
and operating results.

We  are  also  subject  to  various  domestic  and  international  anti-corruption  laws,  such  as  the  U.S. 
Foreign  Corrupt  Practices  Act  and  the  U.K.  Bribery  Act,  as  well  as  other  similar  anti-bribery  and  anti-
kickback  laws  and  regulations.  These  laws  and  regulations  generally  prohibit  companies  and  their 
intermediaries  from  making  improper  payments  to  non-U.S.  officials  for  the  purpose  of  obtaining  or 
retaining  business.  Our  exposure  for  violating  these  laws  would  increase  to  the  extent  our  international 
presence expands and as we increase sales and operations in foreign jurisdictions.

Proposed or new legislation and regulations could also significantly affect our business. For example, 
the European General Data Protection Regulation, or “GDPR”, took effect in May 2018 and applies to all 
of our products and services used by people in Europe. The GDPR includes operational requirements for 
companies  that  receive  or  process  personal  data  of  residents  of  the  European  Union  that  are  different 
from  those  previously  in  place  in  the  European  Union.  In  addition,  the  GDPR  requires  submission  of 
breach  notifications  to  our  designated  European  privacy  regulator  and  includes  significant  penalties  for 
non-compliance  with  the  notification  obligation  as  well  as  other  requirements  of  the  regulation.  The 
California Consumer Privacy Act, or AB 375, created new data privacy rights for users, beginning in 2020. 
Similarly, there are a number of legislative proposals in the European Union, the United States, at both 
the  federal  and  state  level,  as  well  as  other  jurisdictions  that  could  impose  new  obligations  in  areas 
affecting  our  business.  In  addition,  some  countries  are  considering  or  have  passed  legislation 
implementing  data  protection  requirements  or  requiring  local  storage  and  processing  of  data  or  similar 
requirements that could increase the cost and complexity of delivering our services.

Environmental Matters

We are subject to a variety of federal, state, local and foreign environmental, health and safety laws 
and regulations governing, among other things, the generation, storage, handling, use and transportation 
of hazardous materials; the emission and discharge of hazardous materials into the environment; and the 
health and safety of our employees. We have incurred and expect to continue to incur costs to maintain or 
achieve  compliance  with  environmental,  health  and  safety  laws  and  regulations.    To  date,  these  costs 
have not been material to the Company.

Intellectual Property and Brand Protection

We  own  intellectual  property  rights,  including  numerous  patents,  copyrights  and  trademarks,  that 
support  key  aspects  of  our  brand  and  products.  We  believe  these  intellectual  property  rights,  combined 
with our brand name and reputation, provide us with a competitive advantage. We protect our intellectual 
property rights in the United States and many international jurisdictions.

We aggressively pursue and defend our intellectual property rights to protect our distinctive brand and 
products.  We  have  processes  and  procedures  in  place  to  identify  and  protect  our  intellectual  property 
assets on a global basis. We utilize legal and brand protection resources to initiate claims and litigation to 
protect  our  intellectual  property  assets.  In  the  future,  we  intend  to  continue  to  seek  intellectual  property 
protection for our products and enforce our rights against those who infringe on these valuable assets.

13

Human Capital Resources

On  December  31,  2021,  the  Company  employed  approximately  709  people  (full-time  equivalents), 
with approximately 493 employed in the United States and 216 employed internationally.  We believe that 
the  ability  to  recruit,  retain,  develop,  protect  and  fairly  compensate  our  global  workforce  greatly 
contributes to the Company’s success.  

In  addition  to  a  professional  work  environment  that  promotes  innovation  and  rewards  performance, 
the  Company’s  total  compensation  for  employees  includes  a  variety  of  components  that  support 
sustainable  employment  and  the  ability  to  build  a  strong  financial  future,  including  competitive  market-
based  pay  and  comprehensive  benefits.    In  addition  to  earning  a  base  salary,  eligible  employees  are 
compensated for their contributions to the Company’s goals with short-term cash incentives.   Through its 
global pay philosophy, principles and consistent implementation, the Company is committed to providing 
fair and equitable pay for employees.  Eligible full-time employees in the United States also have access 
to  medical,  dental  and  vision  plans,  savings  plans  and  other  resources.    Programs  and  benefits  differ 
internationally  for  a  variety  of  reasons,  such  as  local  legal  requirements,  market  practices  and 
negotiations with work councils, trade unions and other employee representative bodies.

Available Information

XPEL was incorporated in Nevada in 2003. Our street address is 618 W. Sunset Road, San Antonio, 
Texas 78216 and our phone number is (210) 678-3700. The address of our website is www.xpel.com. The 
inclusion  of  the  Company’s  website  address  in  this  Annual  Report  does  not  include  or  incorporate  by 
reference the information on or accessible through the Company’s website, and the information contained 
on or accessible through the website should not be considered as part of this Annual Report. 

The Company will make its Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current 
Reports on Form 8-K and other reports (and amendments to those reports) filed or furnished pursuant to 
Section  13(a)  of  the  Securities  Exchange  Act  of  1934,  as  amended,  or  the  Securities  Exchange  Act, 
available on the Company’s website as soon as reasonably practicable after the Company electronically 
files  or  furnishes  such  materials  with  the  Securities  and  Exchange  Commission  (“SEC”).  Interested 
persons  can  view  such  materials  without  charge  under  the  “Investor  Relations”  section  and  then  by 
clicking  “Corporate  Filings  /  Financial  Results”  on  the  Company’s  web  site.  The  SEC  also  maintains  a 
website  at  www.sec.gov  that  contains  reports,  proxy  statements  and  other  information  about  SEC 
registrants, including XPEL.

Item 1A. Risk Factors

This  Annual  Report  contains  forward-looking  statements  that  involve  risks  and  uncertainties.  Our 
actual results could differ materially from those anticipated in these forward-looking statements as a result 
of  certain  factors,  including  the  risks  we  face  as  described  below  and  elsewhere  in  this  Annual  Report. 
See “Cautionary Notice Regarding Forward-Looking Statements.”

Operational Risks

A material disruption from our suppliers, or our inability to obtain a sufficient supply of product 
from alternate suppliers, could cause us to be unable to meet customer demands or increase our 
costs.

If any of our sources of supply were to deteriorate or operations were to be disrupted as a result of 
disagreements  with  one  or  more  of  our  suppliers,  COVID-19,  significant  equipment  failures,  natural 
disasters,  earthquakes,  power  outages,  fires,  explosions,  terrorism,  adverse  weather  conditions,  labor 
disputes or other reasons, we may be unable to fill customer orders or otherwise meet customer demand 
for  our  products.    Any  such  disruption  or  failure  by  us  to  obtain  a  sufficient  supply  of  our  products  to 

14

satisfy  customer  demand  could  increase  our  costs  and  reduce  our  sales,  either  of  which  could  have  a 
material adverse effect on our business, financial condition, results of operations and cash flows.  

Our  suppliers  have  been  subject  to  various  supply  chain  disruptions.    While  these  supply  chain 
disruptions  have  not  yet  slowed  the  delivery  of  products,  any  such  disruption  could  cause  us  to  not  be 
able  to  meet  demand  due  to  a  lack  of  inventory  and/or  cause  a  significant  increase  in  costs  of  raw 
materials  and  shipping  costs.    Our  ability  to  produce  and  timely  deliver  our  products  may  be  materially 
impacted in the future if these supply chain disruptions continue or worsen.  In addition, because of rising 
costs, we may be forced to increase the price of our products to our customers, or we may have to reduce 
our gross margins on the products that we sell.  

Pursuant  to  the  entrotech  agreement  between  us  and  entrotech,  we  had  engaged  entrotech  as  a 
primary supplier for our automotive paint protection film products. During the year ended December 31, 
2021, approximately 75% of our annual inventory purchases were purchased from entrotech. 

On January 20, 2022, we gave notice to entrotech that the Company would not extend the term of the 
entrotech Agreement  in  its  current  form.   Accordingly,  the  entrotech Agreement  will  terminate  on  March 
21,  2022.    The  Company  intends  to  enter  into  a  new  supply  agreement  with    entrotech;  however,  we 
cannot assure you that we will be successful in entering into a new agreement.  If we are unable to reach 
a  new  agreement  with  entrotech,  we  will  not  have  a  long-term  supply  agreement  with  entrotech,  and 
entrotech could stop manufacturing products for us at any time.  If entrotech unilaterally ceased supplying 
us,  our  operations  would  likely  be  impacted  if  the  Company’s  alternate  suppliers  were  unable  to  meet 
demand.

We rely on one distributor of our products and services in China. The loss of this relationship, or a 
material disruption in sales by this distributor, could severely harm our business.

The  Company  distributes  all  of  its  products  in  China  through  one  distributor,  with  sales  to  such 
distributor representing approximately 18% of our consolidated revenue for the year ended December 31, 
2021. The China Distributor places orders with us on a prepaid basis at a price set by us, which we may 
change  with  30  days’  notice.  The  China  Distributor  then  generates  orders,  sells  and  distributes  our 
products to its end customers in China. 

Any failure by the China Distributor to perform its obligations, including a failure to procure sufficient 
orders of our products to satisfy customer demand or a failure to adequately market our products, could 
have a material adverse effect on our business, financial condition, results of operations and cash flows. 

Because  of  our  dependence  on  the  China  Distributor,  any  loss  of  our  relationship  or  any  adverse 
change in the financial health of such distributor that would affect its ability to distribute our products may 
have a material adverse effect on our business, financial condition, results of operations and cash flows.

A significant percentage of our revenue is generated from our business in China, a market that is 
associated with certain risks.

Maintaining a strong position in the Chinese market is a key component of our global growth strategy. 
During  the  year  ended  December  31,  2021,  approximately  18%  of  our  consolidated  revenue  was 
generated in China, more than any other country outside of the U.S. in which we operate, and we expect 
to  continue  to  expand  our  business  in  China.  However,  there  are  risks  generally  associated  with  doing 
business in China, including:

Significant political and economic uncertainties

Historically, the Chinese government has exerted substantial influence over the business activities of 
private  companies.  Under  its  current  leadership,  the  Chinese  government  has  been  pursuing  economic 

15

reform policies that encourage private economic activity and greater economic decentralization. There is 
no assurance, however, that the Chinese government will continue to pursue these policies, or that it will 
not  significantly  alter  these  policies  from  time  to  time  without  notice.  Furthermore,  the  Chinese 
government  continues  to  exercise  significant  control  over  the  Chinese  economy  through  regulation  and 
state  ownership.  Changes  in  China’s  laws,  regulations  or  policies,  including  those  affecting  taxation, 
currency, imports, or the nationalization of private enterprises could have a material adverse effect on our 
business,  results  of  operations  and  financial  condition.  Furthermore,  government  actions  in  the  future 
could  have  a  significant  effect  on  economic  conditions  in  China  or  particular  regions  thereof,  and  could 
require us to divest ourselves of any interest we then hold in Chinese properties.

Trade policy

In 2018, the U.S. government took the stance that China was engaged in unfair trade practices, and 
instituted  a  series  of  tariffs  and  other  trade  barriers  on  China  in  response.   Though  the  U.S.  and  China 
reached a phase one agreement in January 2020, tension persists between the two countries. Although 
the  current U.S. administration has continued to enforce the phase one agreement, the future of U.S. and 
Chinese  trade  relations  is  uncertain.    If  the  current  agreement  is  abandoned,  changed  or  violated  by 
either party, we could be forced to increase the sales price of our products, reduce margins, or otherwise 
suffer  from  trade  restrictions  or  changes  in  policy  levied  by  the  U.S.  or  Chinese  governments,  any  of 
which may have a material adverse effect on our business.

Limited recourse in China

While  the  Chinese  government  has  enacted  a  legal  regime  surrounding  corporate  governance  and 
trade,  its  history  of  implementing  such  laws  and  regulations  is  limited.  It  is  unclear  how  successful  any 
attempt to enforce commercial claims or resolve commercial disputes will be. The resolution of any such 
dispute  may  be  subject  to  the  exercise  of  considerable  discretion  by  the  Chinese  government  and  its 
agencies  and  forces  unrelated  to  the  legal  merits  of  a  particular  matter  or  dispute  may  influence  their 
determination.

Additionally,  any  rights  we  may  have  to  specific  performance,  or  to  seek  an  injunction  under  China 
law are severely limited, and without a means of recourse by virtue of the Chinese legal system, we may 
be  unable  to  prevent  these  situations  from  occurring. The  occurrence  of  any  such  events  could  have  a 
material adverse effect on our business, financial condition and results of operations.

Uncertain interpretation of law

There  are  substantial  uncertainties  regarding  the  interpretation  and  application  of  the  laws  and 
regulations in the greater China area, including, but not limited to, the laws and regulations governing our 
business. China’s laws and regulations are frequently subject to change due to rapid economic and social 
development and many of them were newly enacted within the last ten years. The effectiveness of newly 
enacted  laws,  regulations  or  amendments  may  be  delayed,  resulting  in  detrimental  reliance  by  foreign 
investors.  New  laws  and  regulations  that  affect  existing  and  proposed  future  businesses  may  also  be 
applied retroactively.

The  Chinese  government  has  broad  discretion  in  dealing  with  violations  of  laws  and  regulations, 
including levying fines, revoking business permits and other licenses and requiring actions necessary for 
compliance.  In  particular,  licenses  and  permits  issued  or  granted  to  our  Company  by  relevant 
governmental bodies may be revoked at a later time by higher regulatory bodies. We cannot predict the 
effect of the interpretation of existing or new Chinese laws or regulations on our businesses. We cannot 
assure you that our current ownership and operating structure would not be found to be in violation of any 
current or future Chinese laws or regulations. As a result, we may be subject to sanctions, including fines, 
and could be required to restructure our operations or cease to provide certain services. In addition, any 
litigation  in  China  may  be  protracted  and  result  in  substantial  costs  and  diversion  of  resources  and 

16

management attention. Any of these or similar actions could significantly disrupt our business operations 
or restrict us from conducting a substantial portion of our business operations, which could materially and 
adversely affect our business, financial condition and results of operations.

The  loss  of  one  or  more  of  our  key  personnel,  or  our  failure  to  attract  and  retain  other  highly 
qualified personnel in the future, could harm our business.

We  currently  depend  on  the  continued  services  and  performance  of  our  executive  officers,  Ryan  L. 
Pape,  our  President  and  Chief  Executive  Officer,  Barry  R.  Wood,  our  Senior  Vice  President  and  Chief 
Financial Officer and Mathieu Moreau, our Senior Vice President, Sales and Product, none of whom has 
an  employment  agreement.  Loss  of  key  personnel,  including  members  of  management  as  well  as  key 
product development, marketing, and sales personnel, could disrupt our operations and have an adverse 
effect on our business. As we continue to grow, we cannot guarantee that we will continue to attract the 
personnel we need to maintain our competitive position. As we grow, the incentives to attract, retain, and 
motivate employees may not be as effective as in the past. If we do not succeed in attracting, hiring, and 
integrating  effective  personnel,  or  retaining  and  motivating  existing  personnel,  our  business  could  be 
adversely affected.

The  preparation  of  our  financial  statements  will  involve  the  use  of  estimates,  judgments  and 
assumptions,  and  our  financial  statements  may  be  materially  affected  if  such  estimates, 
judgments and assumptions prove to be inaccurate.

Financial  statements  prepared  in  accordance  with  United  States  Generally  Accepted  Accounting 
Principles (“U.S. GAAP” or “GAAP”) require the use of estimates, judgments and assumptions that affect 
the  reported  amounts.  Different  estimates,  judgments  and  assumptions  reasonably  could  be  used  that 
would  have  a  material  effect  on  the  consolidated  financial  statements,  and  changes  in  these  estimates, 
judgments  and  assumptions  are  likely  to  occur  from  period  to  period  in  the  future.  Significant  areas  of 
accounting  requiring  the  application  of  management’s  judgment  include,  but  are  not  limited  to, 
determining the fair value of our assets and the timing and amount of cash flows from our assets. These 
estimates, judgments and assumptions are inherently uncertain and, if they prove to be wrong, we face 
the risk that charges to income will be required. Any such charges could significantly harm our business, 
financial condition, results  of operations and  the price  of our securities. Estimates and assumptions are 
made on an ongoing basis for the following: revenue recognition, capitalization of software development 
costs, impairment of long-lived assets, inventory reserves, allowances for doubtful accounts, fair value for 
business combinations, and impairment of goodwill. 

In  the  ordinary  course  of  business,  we  continually  evaluate  our  internal  controls  and  make 
improvements  as  deemed  necessary.  During  the  fourth  fiscal  quarter,  we  identified  and  fully 
remediated  a  material  weakness  in  our  internal  controls  related  to  user  access  controls  to  our 
financial  system  as  part  of  this  process.    We  may  identify  further  significant  deficiencies  and 
material  weaknesses  in  our  internal  control  over  financial  reporting  for  future  fiscal  years.    The 
failure  to  remediate  significant  deficiencies  and  material  weaknesses  or  to  implement  and 
maintain effective internal control over financial reporting in the future could adversely affect the 
accuracy  and  timeliness  of  our  financial  reporting  and  could  result  in  material  misstatements  in 
our financial statements.

Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  our 
financial reporting.  We continually evaluate our internal controls and make changes and improvements 
as necessary.  During the fourth fiscal quarter, management identified a material weakness in our internal 
controls  related  to  user  access  controls  to  our  financial  system.    This  material  weakness  was  fully 
remediated as of December 31, 2021.  There were no errors or misstatements in our financial statements 
resulting  from  this  identified  material  weakness.  A  material  weakness  is  defined  as  a  deficiency,  or 
combination  of  deficiencies,  in  internal  control  over  financial  reporting,  such  that  there  is  a  reasonable 
possibility that a material misstatement of our annual or interim financial statements will not be prevented 

17

or  detected  on  a  timely  basis.   Any  failure  to  maintain  or  implement  new  or  improved  controls,  or  any 
difficulties  we  encounter  in  their  implementation,  could  result  in  additional  material  weaknesses  or 
significant  deficiencies  and  could  result  in  material  misstatements  in  our  financial  statements. 
Furthermore, any failure in the effectiveness of our system of internal control over financial reporting could 
have  a  material  adverse  impact  on  our  ability  to  report  our  financial  results  in  an  accurate  and  timely 
manner  and,  as  a  result,  our  investors,  regulators,  customers  and  other  business  partners  may  lose 
confidence in our business or our financial reports, and our access to capital markets may be adversely 
affected. Any of the foregoing effects could have a material adverse effect on the Company’s business, 
financial condition and operating cash flows.

Risks Related to Our Business and Industry

We  are  highly  dependent  on  the  automotive  industry.    A  prolonged  or  material  contraction  in 
automotive  sales  and  production  volumes  could  adversely  affect  our  business,  results  of 
operations and financial condition.

Automotive sales and production are cyclical and depend on, among other things, general economic 
conditions, consumer spending, vehicle demand and preferences (which can be affected by a number of 
factors, including fuel costs, employment levels and the availability of consumer financing). As the volume 
of  automotive  production  and  the  mix  of  vehicles  produced  fluctuate,  the  demand  for  our  products  may 
also  fluctuate.  Prolonged  or  material  contraction  in  automotive  sales  and  production  volumes,  or 
significant changes in the mix of vehicles produced, could cause our customers to reduce purchases of 
our products and services, which could adversely affect our business, results of operations and financial 
condition.

Automobile  manufacturers  continue  to  experience  a  global  semiconductor  shortage  which  has 
affected production of vehicles and, in turn, the inventory of vehicles at new car dealerships. To the extent 
that  this  shortage  persists,  it  could  have  a  material  adverse  effect  on  our  business,  financial  condition, 
results of operations and cash flows.

Fluctuations  in  the  cost  and  availability  of  raw  materials,  equipment,  labor  and  transportation 
could cause manufacturing delays, increase our costs and/or impact our ability to meet customer 
demand.

The  price  and  availability  of  key  components  used  to  manufacture  our  products  may  fluctuate 
significantly.  Any fluctuations in the cost and availability of any of our products and/or any interruptions in 
the delivery of our products could harm our gross margins and our ability to meet customer demand.  If 
we are unable to successfully mitigate these cost increases, supply interruptions and/or labor shortages, 
our results of operations could be affected.

The after-market automotive product supply business is highly competitive. Competition presents 
an ongoing threat to the success of our Company.

We face significant competition from a number of companies, many of whom have greater financial, 
marketing  and  technical  resources  than  us,  as  well  as  regional  and  local  companies  and  lower-cost 
manufacturers  of  automotive  and  other  products.  Such  competition  may  result  in  pressure  on  our  profit 
margins and limit our ability to maintain or increase the market share of our products.

Additionally,  as  we  introduce  new  products  and  as  our  existing  products  evolve,  or  as  other 
companies introduce new products and services, we may become subject to additional competition. Our 
principal competitors have significantly greater resources than we do. This may allow our competitors to 
respond  more  effectively  than  we  can  to  new  or  emerging  technologies  and  changes  in  market 

18

requirements. Our competitors may also develop products, features, or services that are similar to ours or 
that  achieve  greater  market  acceptance,  may  undertake  more  far-reaching  and  successful  product 
development  efforts  or  marketing  campaigns,  or  may  adopt  more  aggressive  pricing  policies.  Certain 
competitors  could  use  strong  or  dominant  positions  in  one  or  more  markets  to  gain  a  competitive 
advantage against us.

We believe that our ability to compete effectively depends upon many factors both within and beyond 

our control, including:

•

•

•

the  usefulness,  ease  of  use,  performance,  and  reliability  of  our  products  compared  to  our 
competitors;

the timing and market acceptance of products, including developments and enhancements to our 
products or our competitors’ products;

customer service and support efforts;

• marketing and selling efforts;

•
•

•

•

•

•

our financial condition and results of operations;
acquisitions or consolidation within our industry, which may result in more formidable competitors;

our ability to attract, retain, and motivate talented employees;

our ability to cost-effectively manage and grow our operations; 

our  ability  to  meet  the  demands  of  local  markets  in  high-growth  emerging  markets,  including 
some in which we have limited experience; and

our reputation and brand strength relative to that of our competitors.

If  we  are  unable  to  differentiate  or  successfully  adapt  our  products,  services  and  solutions  from 
competitors, or if we decide to cut prices or to incur additional costs to remain competitive, it could have a 
material adverse effect on our business, financial condition, results of operations and cash flows.

Harm  to  our  reputation  or  the  reputation  of  one  or  more  of  our  products  could  have  an  adverse 
effect on our business.

We believe that maintaining and developing the  reputation of our products is critical to our success 
and  that  the  importance  of  brand  recognition  for  our  products  increases  as  competitors  offer  products 
similar  to  our  products.  We  devote  significant  time  and  incur  substantial  marketing  and  promotional 
expenditures to create and maintain brand loyalty as well as increase brand awareness of our products. 
Adverse publicity about us or our brands, including product safety or quality or similar concerns, whether 
real  or  perceived,  could  harm  our  image  or  that  of  our  brands  and  result  in  an  adverse  effect  on  our 
business, as well as require resources to rebuild our reputation.

Our revenue and operating results may fluctuate, which may make our results difficult to predict 
and could cause our results to fall short of expectations.

As  a  result  of  the  rapidly  changing  nature  of  the  markets  in  which  we  compete,  our  quarterly  and 
annual  revenue  and  operating  results  may  fluctuate  from  period  to  period.  These  fluctuations  may  be 
caused by a number of factors, many of which are beyond our control. For example, changes in industry 
or  third-party  specifications  may  alter  our  development  timelines  and  consequently  our  ability  to  deliver 
and  monetize  new  or  updated  products  and  services.  Other  factors  that  may  cause  fluctuations  in  our 
revenue and operating results include:

•

•

any failure to maintain strong customer relationships;

any failure of significant customers, including distributors, to renew their agreements with us;

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•

•

•

variations  in  the  demand  for  our  services  and  products  and  the  use  cycles  of  our  services  and 
products by our customers;

changes in our pricing policies or those of our competitors; and

general economic, industry and market conditions and those conditions specific to our business.

For these reasons and because the market for our services and products is relatively new and rapidly 

changing, it is difficult to predict our future financial results.

If  the  model  of  selling  vehicles  through  dealerships  in  North  America  changes  dramatically,  our 
revenue could be impacted.

Generally, most vehicles in North America are sold through franchised new car dealerships.  These 
dealerships  have  a  strong  profit  motive  and  are  historically  very  good  at  selling  accessories  and  other 
products.    Going  forward,  if  the  dealership  model  were  to  change  in  the  form  of  fewer  franchised 
dealerships,  or  the  possibility  of  manufacturer  owned  distribution,  the  prospects  in  this  channel  may 
diminish.  Manufacturer-owned sales of new cars might become harder to penetrate or more streamlined 
with  fewer  opportunities  to  sell  accessories.    This  would  make  us  more  reliant  on  our  independent 
installer,  retail-oriented  channel,  which  would  require  more  internal  efforts  and  financial  resources  to 
create consumer awareness.

If  ride-sharing  or  alternate  forms  of  vehicle  ownership  gain  in  popularity,  our  revenue  could  be 
impacted.

If  ride-sharing  or  alternate  forms  of  vehicle  ownership  including  rental,  ride-sharing,  or  peer-to-peer 
car sharing gain in popularity, consumers may own fewer vehicles per household, which would reduce our 
revenue.  More vehicles entering a ride-sharing or car-sharing fleet could have an uncertain impact on our 
revenue  as  consumers  could  be  less  interested  in  accessorizing  vehicles  they  own  that  are  in  the  ride-
sharing fleet.

Technology could render the need for some of our products obsolete.

We  derive  the  majority  of  our  revenue  from  surface  and  paint  protection  films,  with  the  majority  of 
products  applied  on  painted  surfaces  of  vehicles.  If  automotive  paint  technology  were  to  improve 
substantially, such that newer paint did not chip, scratch or was generally not as susceptible to damage, 
our revenue could be impacted.

Similarly,  our  automotive  and  architectural  window  films  could  be  impacted  by  changes  or 
enhancements from automotive manufacturers or window manufacturers that would reduce the need for 
our products. 

Strategic Risks

If changes to our existing products or introduction of new products or services do not meet our 
customers’  expectations  or  fail  to  generate  revenue,  we  could  lose  our  customers  or  fail  to 
generate any revenue from such products or services and our business may be harmed.

We  may  introduce  significant  changes  to  our  existing  products  or  develop  and  introduce  new  and 
unproven products or services, including using products with which we have little or no prior development 
or operating experience. The trend of the automotive industry towards autonomous vehicles and car- and 
ride-sharing  services  may  result  in  a  rapid  increase  of  new  and  untested  products  in  the  aftermarket 
automotive  industry.  If  new  or  enhanced  products  fail  to  attract  or  retain  customers  or  to  generate 
sufficient  revenue,  operating  margin,  or  other  value  to  justify  certain  investments,  our  business  may  be 

20

adversely affected. If we are not successful with new approaches to monetization, we may not be able to 
maintain or grow our revenue as anticipated or recover any associated development costs.

We  depend  on  our  relationships  with  independent  installers  and  new  car  dealerships  and  their 
ability  to  sell  and  service  our  products.  Any  disruption  in  these  relationships  could  harm  our 
sales.

The  largest  portion  of  our  products  are  distributed  through  independent  installers  and  new  car 
dealerships. We do not have direct control over the management or the business of these independent 
installers  and  new  car  dealerships,  except  indirectly  through  terms  as  negotiated  with  us.  Should  the 
terms of doing business with them change, our business may be disrupted, which could have an adverse 
effect on our business, financial condition, results of operations and cash flows.

Because  some  of  our  independent  installer  and  new  car  dealership  customers  also  may  offer  our 
competitors’ products, our competitors may incent such customers to favor their products. We do not have 
long-term  contracts  with  a  majority  of  these  independent  installers  and  new  car  dealerships,  and  these 
customers are not obligated to purchase specified amounts of our products but instead buy from us on a 
purchase order basis. Consequently, the independent installers and new car dealerships may terminate 
their relationships with us or materially reduce their purchases of our products with little or no notice. If we 
were to lose any significant independent installers or new car dealerships, for any reason, including if an 
independent installer  and new car dealership acquired or were acquired by a competitor such that they 
became a direct competitor, then we would need to obtain one or more new independent installers or new 
car  dealerships  to  cover  the  particular  location  or  product  line,  which  may  not  be  possible  on  favorable 
terms or at all.

We may not be able to identify, finance and complete suitable acquisitions and investments, and 
any  completed  acquisitions  and  investments  could  be  unsuccessful  or  consume  significant 
resources.

Our  business  strategy  is  expected  to  continue  to  include  acquiring  businesses  and  making 
investments that complement our existing business. We expect to analyze and evaluate the acquisition of 
strategic businesses or product lines with the potential to strengthen our industry position or enhance our 
existing  set  of  product  and  service  offerings.  We  may  not  be  able  to  identify  suitable  acquisition 
candidates,  obtain  financing  or  have  sufficient  cash  necessary  for  acquisitions  or  successfully  complete 
acquisitions  in  the  future. Acquisitions  and  investments  may  involve  significant  cash  expenditures,  debt 
issuance,  equity  issuance,  operating  losses  and  expenses.  Acquisitions  involve  numerous  other  risks, 
including:

•
•

•

•

•

•

•

diversion of management time and attention from daily operations;
difficulties integrating acquired businesses, technologies and personnel into our business;

difficulties  in  obtaining  and  verifying  the  financial  statements  and  other  business  information  of 
acquired businesses;

inability to obtain required regulatory approvals;

potential  loss  of  key  employees,  key  contractual  relationships  or  key  customers  of  acquired 
companies or of ours;

assumption of the liabilities and exposure to unforeseen liabilities of acquired companies; and

dilution of interests of holders of our common stock through the issuance of equity securities or 
equity-linked securities.

21

If  we  are  unable  to  maintain  our  network  of  sales  and  distribution  channels,  it  could  adversely 
affect our net sales, profitability and the implementation of our growth strategy. 

Our  ability  to  continue  to  grow  our  business  depends  on  our  ability  to  maintain  effective  sales  and 
distribution channels in each of the markets in which we operate. We make use of a variety of distribution 
channels, including independent installers, new car dealerships, distributors and franchisees. We believe 
that this network of distribution channels enables us to efficiently reach consumers at a variety of points of 
sale. If we are not able to maintain our sales and distribution channels, we could experience a decline in 
sales, as well as reduced market share, as consumers may decide to purchase competing products that 
are more easily obtainable. The failure to deliver our products in accordance with our delivery schedules 
could  harm  our  relationships  with  independent  installers  and  new  car  dealerships,  distributors  and 
franchisees, which could adversely affect our net sales, profitability and the implementation of our growth 
strategy.

If we are unable to retain and acquire new customers, our financial performance may be materially 
and adversely affected.

Our  financial  performance  and  operations  are  dependent  on  retaining  our  current  customers  and 
acquiring  new  customers.  A  number  of  factors  could  negatively  affect  our  customer  retention  or 
acquisition. For example, potential customers may request products or services that we currently do not 
provide and may be unwilling to wait until we can develop or source such additional products or services. 

Other factors that affect our ability to retain or acquire new customers include customers’ increasing 
use  of competing products or services, our failure to develop and introduce new and improved products 
or  new  products  or  services  not  achieving  a  high  level  of  market  acceptance,  changes  in  customer 
preference or customer sentiment about the quality or usefulness of our products and services, including 
customer service, consolidation or vertical integration of our customers, adverse changes in our products 
mandated by legislation, regulatory authorities, or litigation, including settlements or consent decrees, and 
technical or other problems preventing us from delivering our products in a rapid and reliable manner.

If  we  are  unable  to  retain  and  acquire  new  customers,  our  financial  performance  may  be  materially 

and adversely affected.

We  are  exposed  to  political,  regulatory,  economic  and  other  risks  that  arise  from  operating  a 
multinational business.

Sales outside of the U.S. for the year ended December 31, 2021 accounted for approximately 48%  of 
our consolidated revenue. Accordingly, our business is subject to the political, regulatory, economic and 
other risks that are inherent in operating in numerous countries. These risks include:

•

•

•

•

•

•

•

•

changes in general economic and political conditions in countries where we operate, particularly 
in emerging markets;

relatively more severe economic conditions in some international markets than in the U.S.;

the difficulty of enforcing agreements and collecting receivables through non-U.S. legal systems;

the  difficulty  of  communicating  and  monitoring  standards  and  directives  across  our  global 
facilities;

the  imposition  of  trade  protection  measures  and  import  or  export  licensing  requirements, 
restrictions, tariffs or exchange controls;
the possibility of terrorist action affecting us or our operations;

the threat of nationalization and expropriation;

difficulty in staffing and managing widespread operations in non-U.S. labor markets;

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•

•

•

•

changes in tax treaties, laws or rulings that could have a material adverse impact on our effective 
tax rate;

limitations on repatriation of earnings;

the difficulty of protecting intellectual property in non-U.S. countries; and

changes in and required compliance with a variety of non-U.S. laws and regulations.

Our success depends in part on our ability to anticipate and effectively manage these and other risks. 
We  cannot  assure  you  that  these  and  other  factors  will  not  have  a  material  adverse  effect  on  our 
international operations or on our business as a whole.

Volatility  in  currency  exchange  rates  could  have  a  material  adverse  effect  on  our  financial 
condition, results of operations and cash flows.

Our  financial  statements  reflect  translation  of  items  denominated  in  non-U.S.  currencies  to  U.S. 
dollars. Therefore, if the U.S. dollar strengthens in relation to the principal non-U.S. currencies from which 
we  derive  revenue  as  compared  to  a  prior  period,  our  U.S.  dollar-reported  revenue  and  income  will 
effectively be decreased to the extent of the change in currency valuations and vice-versa. Fluctuations in 
foreign currency exchange rates, most notably the strengthening of the U.S. dollar against other various 
foreign currencies in markets where we operate, could continue to have a material adverse effect on our 
reported revenue in future periods. In addition, currency variations could have a material adverse effect 
on margins on sales of our products in countries outside of the U.S.

If  we  fail  to  manage  our  growth  effectively,  our  business,  financial  condition  and  results  of 
operations may suffer.

We  have  experienced  rapid  growth  over  the  last  several  years  and  we  believe  we  will  continue  to 
grow at a rapid pace. This growth has put significant demands on our processes, systems and personnel. 
We have made and we expect to make further investments in additional personnel, systems and internal 
control processes to help manage our growth. In addition, we have sought to, and may continue to seek 
to  grow  through  strategic  acquisitions.  Our  growth  strategy  may  place  significant  demands  on  our 
management and our operational and financial infrastructure. Our ability to manage our growth effectively 
and to integrate new technologies and acquisitions into our existing business will require us to continue to 
expand our operational, financial and management information systems and to continue to retain, attract, 
train,  motivate  and  manage  key  employees.  Growth  could  strain  our  ability  to  develop  and  improve  our 
operational, financial and management controls, enhance our reporting systems and procedures, recruit, 
train  and  retain  highly  skilled  personnel,  maintain  our  quality  standards  and  maintain  our  customer 
satisfaction.

Managing  our  growth  will  require  significant  expenditures  and  allocation  of  valuable  management 
resources. If we fail to achieve the necessary level of efficiency in our organization as it grows or if we are 
unable  to  successfully  manage  and  support  our  rapid  growth  and  the  challenges  and  difficulties 
associated with managing a larger, more complex business, this could cause a material adverse effect on 
our business, financial position, results of operations and cash flows, and the market value of our shares 
could also decline.

Legal, Regulatory and Compliance Risks

The  Company  may  incur  material  losses  and  costs  as  a  result  of  product  liability  and  warranty 
claims.

The Company faces an inherent risk of exposure to product liability claims if the use of its products 
results, or is alleged to result, in personal injury and/or property damage. If the Company manufactures a 
defective  product,  it  may  experience  material  product  liability  losses.  Whether  or  not  its  products  are 

23

defective,  the  Company  may  incur  significant  costs  to  defend  product  liability  claims.  It  also  could  incur 
significant costs in correcting any defects, lose sales and suffer damage to its reputation. Product liability 
insurance  coverage  may  not  be  adequate  for  the  liabilities  and  may  not  continue  to  be  available  on 
acceptable terms.

The  Company  is  also  subject  to  product  warranty  claims  in  the  ordinary  course  of  business.  If  the 
Company  sells  poor-quality  products  or  uses  defective  materials,  the  Company  may  incur  unforeseen 
costs  in  excess  of  what  it  has  reserved  in  its  financial  statements.     These  costs  could  have  a  material 
adverse effect on the Company’s business, financial condition, operating cash flows and ability to make 
required debt payments.

We  sell  our  products  under  limited  warranties.  We  have  established  a  liability  reserve  under  these 
warranties  based  on  a  review  of  historical  warranty  claims.  Our  liability  reserve  for  warranties  as  of  the 
year  ended  December  31,  2021  was  $75,329. The  warranty  reserve  may  not  be  sufficient  to  cover  the 
costs associated with future warranty claims. A significant increase in these costs could adversely affect 
the Company’s operating results for future periods in which these additional costs materialize. Warranty 
reserves  may  need  to  be  adjusted  from  time  to  time  in  the  future  if  actual  warranty  claim  experience 
differs  from  estimates.  Any  of  the  foregoing  matters  could  have  a  material  adverse  effect  on  the 
Company’s  business,  financial  condition,  operating  cash  flows  and  ability  to  make  required  debt 
payments.

Violations  of  the  U.S.  Foreign  Corrupt  Practices  Act  and  similar  anti-corruption  laws  outside  the 
U.S. could have a material adverse effect on us.

The  Foreign  Corrupt  Practices  Act,  or  FCPA,  and  similar  anti-corruption  laws  in  other  jurisdictions 
generally  prohibit  companies  and  their  intermediaries  from  making  improper  payments  to  government 
officials  or  other  persons  for  the  purpose  of  obtaining  or  retaining  business.  Recent  years  have  seen  a 
substantial  increase  in  anti-bribery  law  enforcement  activity,  with  more  frequent  and  aggressive 
investigations  and  enforcement  proceedings  by  both  the  U.S.  Department  of  Justice  and  the  SEC, 
increased  enforcement  activity  by  non-U.S.  regulators  and  increases  in  criminal  and  civil  proceedings 
brought  against  companies  and  individuals.  Our  policies  mandate  compliance  with  these  anti-bribery 
laws. We operate in many parts of the world that are recognized as having governmental and commercial 
corruption  and  in  certain  circumstances,  strict  compliance  with  anti-bribery  laws  may  conflict  with  local 
customs and practices. We cannot assure you that our internal control policies and procedures will always 
protect us from reckless or criminal acts committed by our employees or third-party intermediaries. In the 
event that we believe or have reason to believe that our employees or agents have or may have violated 
applicable  anti-corruption  laws,  including  the  FCPA,  we  may  be  required  to  investigate  or  have  outside 
counsel investigate the relevant facts and circumstances, which can be expensive and require significant 
time  and  attention  from  senior  management.  Violations  of  these  laws  may  require  self-disclosure  to 
governmental  agencies  and  result  in  criminal  or  civil  sanctions,  which  could  disrupt  our  business  and 
result  in  a  material  adverse  effect  on  our  reputation,  business,  financial  condition,  results  of  operations 
and cash flows.

Our failure to satisfy international trade compliance regulations, and changes in U.S. government 
sanctions, could have a material adverse effect on us.

Our  global  operations  require  importing  and  exporting  goods  and  technology  across  international 
borders  on  a  regular  basis.    Our  policy  mandates  strict  compliance  with  U.S.  and  non-U.S.  trade  laws 
applicable  to  our  products.    Nonetheless,  our  policies  and  procedures  may  not  always  protect  us  from 
actions that would violate U.S. or non-U.S. laws. Any improper actions could subject us to civil or criminal 
penalties, including material monetary fines, or other adverse actions including denial of import or export 
privileges, and could damage our reputation and business prospects.

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Changes  in  U.S.  administrative  policy,  including  changes  to  existing  trade  agreements  and  any 
resulting changes in international relations, could adversely affect our financial performance.

As a result of changes to U.S. administrative policy, among other possible changes, there may be (i) 
changes to existing trade agreements; (ii) greater restrictions on free trade generally; and (iii) significant 
increases  in  tariffs  on  goods  imported  into  the  United  States.  The  United  States,  Mexico  and  Canada 
signed the United States-Mexico-Canada Agreement ("U.S.MCA"), the successor agreement to the North 
American Free Trade Agreement ("NAFTA"). The U.S.MCA became effective on July 1, 2020. On January 
15, 2020, the United States signed the "Phase 1" trade agreement with China. It remains unclear what the 
U.S. administration or foreign governments, including China, will or will not do with respect to tariffs, the 
U.S.MCA  or  other  international  trade  agreements  and  policies. A  trade  war,  other  governmental  action 
related  to  tariffs  or  international  trade  agreements,  changes  in  U.S.  social,  political,  regulatory  and 
economic  conditions  or  in  laws  and  policies  governing  foreign  trade,  manufacturing,  development  and 
investment  in  the  territories  and  countries  where  we  currently  manufacture  and  sell  products  or  any 
resulting  negative  sentiments  towards  the  United  States  could  adversely  affect  our  business,  financial 
condition, operating results and cash flows.

Changes  in  the  United  Kingdom's  economic  and  other  relationships  with  the  European  Union 
could adversely affect us.

On  January  31,  2020,  the  United  Kingdom  withdrew  from  the  European  Union.  Pursuant  to  the 
Withdrawal  Agreement  Bill,  the  United  Kingdom  remained  in  the  European  Union's  free  market  and 
customs  union  until  December  31,  2020. After  sometimes  bitter  negotiations,  the  two  sides  agreed  to  a 
new trade deal on December 24, 2020.  The new deal  contains new rules for how the United Kingdom 
and European Union will live, work and trade together.  On January 1, 2021, the United Kingdom formally 
withdrew from the European Union. 

We  have  significant  operations  in  both  the  European  Union  and  the  United  Kingdom.  In  the  year 
ended  December  31,  2021,  our  European  Union  (excluding  the  United  Kingdom)  and  United  Kingdom 
sales totaled $19,605,415 and $7,714,395, respectively. Expressed as a percentage of total consolidated 
revenue for the year ended December 31, 2021, these figures represented 7.6% and 3.0%, respectively.  
If modifications to existing terms of the agreement between the United Kingdom and the European Union 
were  to  occur,  the  changes  could  negatively  impact  our  competitive  position,  supplier  and  customer 
relationships and financial performance. 

Intellectual  property  challenges  may  hinder  our  ability  to  develop  and  market  our  products,  and 
we  may  incur  significant  costs  in  our  efforts  to  successfully  avoid,  manage,  defend  and  litigate 
intellectual property matters.

Proprietary  technologies,  customer  relationships,  trademarks,  trade  names  and  brand  names  are 
important  to  our  business.  Intellectual  property  protection,  however,  may  not  preclude  competitors  from 
developing products similar to ours or from challenging our names or products. Further, as we expand on 
a multi-national level and in some jurisdictions where the protection of intellectual property rights is less 
robust, the risk of competitors duplicating our proprietary technologies increases. We may need to spend 
significant resources monitoring our intellectual property rights, and we may or may not be able to detect 
infringement  by  third  parties. Assertions  by  or  against  us  relating  to  intellectual  property  rights,  and  any 
inability to protect these rights, could have a material adverse effect on our business, financial condition, 
results of operations and cash flows.

We  may  face  design  limitations  or  liability  associated  with  the  use  of  products  for  which  patent 
ownership or other intellectual property rights are claimed.

From time to time we are subject to claims or inquiries regarding alleged unauthorized use of a third 
party’s intellectual property and cannot be certain that the conduct of our business does not and will not 

25

infringe the intellectual property rights of others. An adverse outcome in any intellectual property litigation 
could  subject  us  to  significant  liabilities  to  third  parties,  require  us  to  license  technology  or  other 
intellectual property rights from others, require us to comply with injunctions to cease marketing or using 
certain  products  or  brands,  or  require  us  to  redesign,  re-engineer,  or  re-brand  certain  products  or 
packaging,  any  of  which  could  affect  our  business,  financial  condition  and  operating  results. Third-party 
intellectual property rights may also make it more difficult or expensive for us to meet market demand for 
particular  product  or  design  innovations.  If  we  are  required  to  seek  licenses  under  patents  or  other 
intellectual property rights of others, we may not be able to acquire these licenses on acceptable terms, if 
at all. In addition, the cost of responding to an intellectual property infringement claim, in terms of legal 
fees and expenses and the diversion of management resources, whether or not the claim is valid, could 
have a material adverse effect on our business, results of operations and financial condition.

Failure,  inadequacy,  or  breach  of  our  information  technology  systems,  infrastructure,  and 
business  information  or  violations  of  data  protection  laws  could  result  in  material  harm  to  our 
business and reputation.

A great deal of confidential information owned by us is stored in our information systems, networks, 
and  facilities  or  those  of  third  parties.  This  includes  valuable  trade  secrets  and  intellectual  property, 
corporate strategic plans, marketing plans, customer information, and personally identifiable information, 
such  as  employee  information  (collectively,  “confidential  information”).  We  also  rely  to  a  large  extent  on 
the  efficient  and  uninterrupted  operation  of  complex  information  technology  systems,  infrastructure,  and 
hardware (together “IT systems”), some of which are within our control and some of which are within the 
control  of  third  parties,  to  accumulate,  process,  store,  and  transmit  large  amounts  of  confidential 
information and other data. We are subject to a variety of continuously evolving and developing laws and 
regulations  around  the  world  related  to  privacy,  data  protection,  and  data  security.  Maintaining  the 
confidentiality,  integrity  and  availability  of  our  IT  systems  and  confidential  information  is  vital  to  our 
business.

IT systems are vulnerable to system inadequacies, operating failures, service interruptions or failures, 
security  breaches,  malicious  intrusions,  or  cyber-attacks  from  a  variety  of  sources.  Cyber-attacks  are 
growing in their frequency, sophistication, and intensity, and are becoming increasingly difficult to detect, 
mitigate,  or  prevent.  Cyber-attacks  come  in  many  forms,  including  the  deployment  of  harmful  malware, 
exploitation of vulnerabilities, denial-of-service attacks, the use of social engineering, and other means to 
compromise  the  confidentiality,  integrity  and  availability  of  our  IT  systems,  confidential  information,  and 
other  data.  Breaches  resulting  in  the  compromise,  disruption,  degradation,  manipulation,  loss,  theft, 
destruction, or unauthorized disclosure or use of confidential information, or the unauthorized access to, 
disruption of, or interference with our products and services, can occur in a variety of ways, including but 
not limited to, negligent or wrongful conduct by employees or others with permitted access to our systems 
and  information,  or  wrongful  conduct  by  hackers,  competitors,  certain  governments,  or  other  current  or 
former company personnel.

The failure or inadequacy of our IT systems, the compromise, disruption, degradation, manipulation, 
loss, theft, destruction, or unauthorized disclosure or use of confidential information, or the unauthorized 
access  to,  disruption  of,  or  interference  with  our  products  and  services  that  rely  on  IT  systems,  could 
impair  our  ability  to  secure  and  maintain  intellectual  property  rights;  result  in  a  product  manufacturing 
interruption  or  failure,  or  in  the  interruption  or  failure  of  products  or  services  that  rely  on  IT  systems; 
damage our operations, customer relationships, or reputation; and cause us to lose trade secrets or other 
competitive advantages. Unauthorized disclosure of personally identifiable information could expose us to 
significant  sanctions  for  violations  of  data  privacy  laws  and  regulations  around  the  world  and  could 
damage public trust in our company.  For example, the European Union adopted the GDPR in 2018.  The 
GDPR requires companies to meet new requirements regarding the handling of personal data, including 
its use, protection and transfer and the ability of persons whose data is stored to correct or delete such 
data about themselves.  Failure to meet the GDPR requirements could result in penalties of up to 40% of 
annual  worldwide  revenue.   The  GDPR  also  confers  a  private  right  of  action  on  certain  individuals  and 

26

associations.    In  addition,  the  state  of  California’s  California  Consumer  Privacy  Act  (“CCPA”)  became 
effective in January 2020 and has similar requirements to GDPR.  

To  date,  system  inadequacies,  operating  failures,  unauthorized  access,  service  interruptions  or 
failures,  security  breaches,  malicious  intrusions,  cyber-attacks,  and  the  compromise,  disruption, 
degradation,  manipulation,  loss,  theft,  destruction,  or  unauthorized  disclosure  or  use  of  confidential 
information  have  not  had  a  material  impact  on  our  consolidated  results  of  operations.  We  continue  to 
implement measures in an effort to protect, detect, respond to, and minimize or prevent these risks and to 
enhance the resiliency of our IT systems; however, these measures may not be successful. If they are not 
successful, any of these events could result in material financial, legal, business, or reputational harm to 
our business.

Liquidity Risks

We may seek to incur substantially more indebtedness in the future.

Our business strategy may include incurring more indebtedness in the future. We recently increased 
the  amount  of  our  revolving  credit  facility  to  $75.0  million,  of  which  $25.0  million  was  outstanding  as  of 
December 31, 2021. Our degree of leverage could have important consequences for the holders of our 
Common  Stock,  including  increasing  our  vulnerability  to  general  economic  and  industry  conditions; 
requiring  a  substantial  portion  of  cash  flow  from  operations  to  be  dedicated  to  the  payment  of  principal 
and  interest  on  our  indebtedness,  therefore  reducing  our  ability  to  use  our  cash  flow  to  fund  our 
operations,  capital  expenditures  and  future  business  opportunities;  restricting  us  from  making  strategic 
acquisitions  or  causing  us  to  make  non-strategic  divestitures,  limiting  our  ability  to  obtain  additional 
financing  for  working  capital,  capital  expenditures,  product  development,  debt  service  requirements, 
acquisitions and general corporate or other purposes; and limiting our ability to adjust to changing market 
conditions and placing us at a competitive disadvantage compared to our competitors who are less highly 
leveraged.  Any  of  the  above  consequences  could  result  in  a  material  adverse  effect  on  our  business, 
financial condition and results of operations.

We  cannot  be  certain  that  additional  financing  will  be  available  on  reasonable  terms  when 
required, or at all.

From time to time, we may need additional financing. Our ability to obtain additional financing, if and 
when required, will depend on investor demand, our operating performance, the condition of the capital 
markets, and other factors. To the extent we draw on credit facilities, if any, to fund certain obligations, we 
may  need  to  raise  additional  funds  and  we  cannot  assure  investors  that  additional  financing  will  be 
available  to  us  on  favorable  terms  when  required,  or  at  all.  If  we  raise  additional  funds  through  the 
issuance  of  equity,  equity-linked  or  debt  securities,  those  securities  may  have  rights,  preferences,  or 
privileges senior to the rights of our Common Stock, and existing stockholders may experience dilution.

Risks Relating to Common Stock

If research analysts issue unfavorable commentary or downgrade our Common Stock, the price of 
our Common Stock and their trading volume could decline.

The  trading  market  for  our  Common  Stock  may  depend  in  part  on  the  research  and  reports  that 
research analysts publish about us and our business. If we do not maintain adequate research coverage, 
or  if  one  or  more  analysts  who  covers  us  downgrades  our  Common  Stock  or  publishes  inaccurate  or 
unfavorable research about our business, the price of our Common Stock could decline. If one or more of 
the  research  analysts  ceases  to  cover  us  or  fails  to  publish  reports  on  us  regularly,  demand  for  our 
Common Stock could decrease, which could cause the price or trading volume to decline.

27

Our stock price has been, and may continue to be, volatile.

The  trading  price  of  our  Common  Stock  has  been  and  could  continue  to  be  subject  to  wide 

fluctuations in response to certain factors, including:

•

U.S.  and  global  economic  conditions  leading  to  general  declines  in  market  capitalizations,  with 
such declines not associated with operating performance.

• Quarter-to-quarter variations in results of operations.

• Our announcements of new products.

• Our announcements of acquisitions or divestitures.

• Our announcements of significant new customers or contracts.

• Our competitors’ announcements of new products.

• Our product development.

•

Changes in our management team.

• General conditions in our industry.
•

Investor  perceptions  and  expectations  regarding  our  products,  services,  plans  and  strategic 
position and those of our competitors and clients.

In  addition,  the  public  stock  markets  experience  extreme  price  and  trading  volume  volatility, 
particularly in growth sectors of the market.  This volatility has significantly affected the market prices of 
securities  of  many  companies  for  reasons  often  unrelated  to  the  operating  performance  of  the  specific 
companies.  The broad market fluctuations may adversely affect the market price of our Common Stock. 

We  may  issue  additional  equity  securities,  or  engage  in  other  transactions  that  could  dilute  our 
book  value  or  affect  the  priority  of  our  Common  Stock,  which  may  adversely  affect  the  market 
price of our Common Stock.

Our  articles  of  incorporation  allow  our  Board  to  issue  up  to  100,000,000  shares  of  Common  Stock. 
Our Board may determine from time to time that we need to raise additional capital by issuing Common 
Stock  or  other  equity  securities.  Except  as  otherwise  described  in  this  Annual  Report,  we  are  not 
restricted from issuing additional securities, including securities that are convertible into or exchangeable 
for,  or  that  represent  the  right  to  receive,  shares  of  our  Common  Stock.  Because  our  decision  to  issue 
securities in any future offering will depend on market conditions and other factors beyond our control, we 
cannot  predict  or  estimate  the  amount,  timing,  or  nature  of  any  future  offerings,  or  the  prices  at  which 
such  offerings  may  be  affected.  Additional  equity  offerings  may  dilute  the  holdings  of  our  existing 
stockholders  or  reduce  the  market  price  of  our  Common  Stock,  or  both.  Holders  of  our  Common  Stock 
are not entitled to pre-emptive rights or other protections against dilution. New investors also may have 
rights, preferences and privileges that are senior to, and that adversely affect, the then-current holders of 
our  Common  Stock. Additionally,  if  we  raise  additional  capital  by  making  offerings  of  debt  or  shares  of 
preferred  stock,  upon  our  liquidation,  holders  of  our  debt  securities  and  shares  of  preferred  stock,  and 
lenders  with  respect  to  other  borrowings,  may  receive  distributions  of  our  available  assets  before  the 
holders of our Common Stock.

We may issue shares of preferred stock with greater rights than our Common Stock.

Subject to the rules of The Nasdaq Stock Market, our articles of incorporation authorize our board of 
directors to issue one or more series of preferred stock and set the terms of the preferred stock without 
seeking any further approval from holders of our Common Stock. Any preferred stock that is issued may 
rank ahead of our Common Stock in terms of dividends, priority and liquidation premiums and may have 
greater voting rights than our Common Stock.

28

We have not paid any cash dividends in the past and have no plans to issue cash dividends in the 
future, which could cause our Common Stock to have a lower value than that of similar companies 
which do pay cash dividends.

We have not paid any cash dividends on our Common Stock to date and do not anticipate any cash 
dividends being paid to holders of our Common Stock in the foreseeable future. Any determination to pay 
dividends in the future will be at the discretion of our Board.

While our dividend policy will be based on the operating results and capital needs of the business, it is 
anticipated  that  any  earnings  will  be  retained  to  finance  our  future  expansion. As  we  have  no  plans  to 
issue cash dividends in the future, our Common Stock could be less desirable to other investors and as a 
result,  the  value  of  our  Common  Stock  may  decline,  or  fail  to  reach  the  valuations  of  other  similarly 
situated companies that pay cash dividends.

Shares eligible for future sale may depress our stock price.

As  of  February  28,  2022,  we  had  27,612,597  shares  of  Common  Stock  outstanding  of  which 
6,452,587  shares  were  held  by  affiliates.  All  of  the  shares  of  Common  Stock  held  by  affiliates  are 
restricted or control securities under Rule 144 promulgated under the Securities Act of 1933 as amended 
(the “Securities Act”). Sales of shares of Common Stock under Rule 144 or another exemption under the 
Securities Act or pursuant to a registration statement could have a material adverse effect on the price of 
our  Common  Stock  and  could  impair  our  ability  to  raise  additional  capital  through  the  sale  of  equity 
securities. Furthermore, all Common Stock beneficially owned by persons who are not our affiliates and 
have  beneficially  owned  such  shares  for  at  least  one  year  may  be  sold  at  any  time  by  these  existing 
stockholders in accordance with Rule 144 of the Securities Act. However, there can be no assurance that 
any of these existing stockholders will sell any or all of their Common Stock and there may be a lack of 
supply of, or demand for, our Common Stock on The Nasdaq Stock Market. In the case of a lack of supply 
of  our  Common  Stock  offered  in  the  market,  the  trading  price  of  our  Common  Stock  may  rise  to  an 
unsustainable  level,  particularly  in  instances  where  institutional  investors  may  be  discouraged  from 
purchasing our Common Stock because they are unable to purchase a block of our Common Stock in the 
open market due to a potential unwillingness of our existing stockholders to sell the amount of Common 
Stock at the price offered by such investors and the greater influence individual investors have in setting 
the trading price. In the case of a lack of market demand for our Common Stock, the trading price of our 
Common Stock could decline significantly and rapidly after our listing.

Percentage of ownership in our Common Stock may be diluted in the future.

In  the  future,  the  percentage  ownership  in  our  Common  Stock  owned  by  our  stockholders  may  be 
diluted  because  of  equity  issuances  for  acquisitions,  capital  market  transactions  or  otherwise,  including 
equity awards that we expect to be granting to our directors, officers and employees. Such issuances may 
have a dilutive effect on our earnings per share, which could materially adversely affect the market price 
of our Common Stock.

Anti-takeover provisions could make a third party acquisition of us difficult.

Our  bylaws  eliminate  the  ability  of  stockholders  to  call  special  meetings  or  take  action  by  written 
consent. These provisions in our bylaws could make it more difficult for a third party to acquire us without 
the approval of our board. In addition, the Nevada corporate statute also contains certain provisions that 
could make an acquisition by a third party more difficult.

Our directors and officers have substantial control over us.

Our  directors  and  executive  officers,  together  with  their  affiliates  and  related  persons,  beneficially 
owned,  in  the  aggregate,  approximately  23.4%  of  our  outstanding  Common  Stock  as  of  February  28, 

29

2022. These  stockholders  have  the  ability  to  substantially  control  our  operations  and  direct  our  policies 
including  the  outcome  of  matters  submitted  to  our  stockholders  for  approval,  such  as  the  election  of 
directors and any acquisition or merger, consolidation or sale of all or substantially all of our assets.

Our  bylaws  provide  that  the  state  and  federal  courts  located  in  Bexar  County,  Texas  will  be  the 
exclusive forum for substantially all disputes between us and our stockholders, which could limit 
our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, 
officers or employees.

Our bylaws provide that, with certain limited exceptions, unless we consent in writing to the selection 
of an alternative forum, the state and federal courts located in Bexar County, Texas will be the sole and 
exclusive forum for any stockholder (including any beneficial owner) to bring any (i) derivative action or 
proceeding brought on our behalf, (ii) any action asserting a claim of, or a claim based on, breach of a 
fiduciary  duty  owed  by  any  current  or  former  director,  officer,  employee  or  stockholder  to  us  or  our 
stockholders,  (iii)  any  action  asserting  a  claim  against  us  or  any  current  or  former  director,  officer, 
employee or stockholder arising pursuant to any provision of Chapters 78 and 92 of the Nevada Revised 
Statutes or our articles of incorporation or bylaws or (iv) any action asserting a claim against us or any 
current  or  former  director,  officer,  employee  or  stockholder  (including  any  beneficial  owner  of  stock) 
governed  by  the  internal  affairs  doctrine.  Any  person  or  entity  purchasing  or  otherwise  acquiring  any 
interest  in  our  Common  Stock  is  deemed  to  have  notice  of  and  consented  to  the  foregoing  provisions. 
This choice of forum provision may limit a stockholder’s ability to bring claim in a judicial forum that it finds 
favorable for disputes with us or our directors, officers or other employees, which may discourage such 
lawsuits  against  us  and  our  directors,  officers  and  employees. Alternatively,  if  a  court  were  to  find  this 
choice  of  forum  provision  inapplicable  to,  or  unenforceable  in  respect  of,  one  or  more  of  the  specified 
types of actions or proceedings, we may incur additional costs associated with resolving such matters in 
other jurisdictions, which could adversely affect our business, financial condition or results of operations.  
The  choice  of  forum  provision  does  not  apply  to  any  actions  arising  under  the  Securities  Act  or  the 
Securities Exchange Act.

General Risk Factors

The  COVID-19  pandemic  could  materially  adversely  affect  our  financial  condition  and  results  of 
operations.

The global pandemic resulting from the outbreak of COVID-19 has disrupted global health, economic 
and market conditions, consumer behavior and the Company’s global operations since its spread in early 
2020.  We cannot predict how the pandemic will continue to develop or to what extent the pandemic may 
have longer term unanticipated impacts on our global operations.

The spread of COVID-19 has caused us to modify our business practices including employee travel, 
employee work locations, cancellation of physical participation in meetings, events and conferences, and 
instituting  social  distancing  measures,  and  we  may  take  further  actions  as  may  be  required  by 
government  authorities  or  that  we  determine  are  in  the  best  interests  of  our  employees,  customers, 
partners,  vendors  and  suppliers.    Work-from-home  and  other  measures  introduce  additional  operational 
risks,  including  cybersecurity  risks,  and  have  affected  the  way  we  conduct  our  product  development, 
validation, qualification, customer support and other activities which could have an adverse effect on our 
operations.  There is no certainty that such measures will be sufficient to mitigate the risks posed by the 
virus,  and  illness  and  workforce  disruptions  could  lead  to  unavailability  of  key  personnel  and  harm  our 
ability to perform critical functions.  Any one of these factors could have a material adverse effect on our 
business, financial condition, results of operations and cash flows.   

30

General global economic and business conditions affect demand for our products.

We compete in various geographic regions and markets around the world. We expect to experience 
fluctuations in revenue and results of operations due to economic and business cycles. Important factors 
for our business and the businesses of our customers include the overall strength of the economy and our 
customers’  confidence  in  the  economy,  unemployment  rates,  availability  of  consumer  financing  and 
interest rates.  Our products and services are discretionary purchases for most consumers.  Consumers 
are generally more willing to make discretionary purchases on products and services such as ours during 
periods  of  favorable  general  economic  conditions.    While  we  attempt  to  minimize  our  exposure  to 
economic or market fluctuations by offering a balanced mix of end markets and geographic regions, any 
of the above factors, individually or in the aggregate, or a significant or sustained downturn in a specific 
end market or geographic region could reduce demand for our products and services, which could have a 
material adverse effect on our business, financial condition, results of operations and cash flows.

Item 1B. Unresolved Staff Comments

None.

Item 2. Properties

Our  principal  office  is  located  in  leased  premises  in  San  Antonio,  Texas.    Our  operations  are 
conducted  in  facilities  throughout  North  America,  Europe  and  Asia.  These  facilities  house  production, 

31

distribution  and  operations,  as  well  as  installation  services,  sales  and  marketing,  and  administrative 
functions. A description of our principal facilities as of December 31, 2021 is set forth in the chart below. 

Location

Leased or 
Owned

Square 
Footage

Facility Activity

Headquarters:
San Antonio, Texas     ..............................................
Other Properties:
Austin, Texas    ........................................................
Bloomington, Illinois     .............................................
Boise, Idaho   ..........................................................
Charlotte, North Carolina    ....................................
Dallas, Texas     ........................................................
Fullerton, California ..............................................
Houston, Texas   .....................................................
Las Vegas, Nevada   .............................................
San Antonio, Texas     ..............................................
San Antonio, Texas     ..............................................
San Antonio, Texas     ..............................................
Scottsdale, Arizona    ..............................................
Brossard , Quebec, Canada    ...............................
Calgary, Alberta, Canada   ....................................
Calgary, Alberta, Canada   ....................................
Calgary, Alberta, Canada   ....................................
Calgary, Alberta, Canada   ....................................
Laval, Quebec, Canada     ......................................
Mississauga, Ontario, Canada    ...........................
Terrebonne, Quebec, Canada ............................
Guadalajara, Jalisco, Mexico   .............................
Biggleswade, Bedfordshire, United Kingdom     ..
Shrewsbury, Shropshire, United Kingdom    .......
Stuttgart, Germany    ..............................................
Tilburg, The Netherlands     ....................................
Yilan City, Yilan County, Taiwan      .........................

Leased

16,651

Admin functions

Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased

8,522
20,000
4,986
13,950
4,875
14,121
7,780
6,864
48,770
8,882
115,825
8,529
4,658
5,680
5,000
3,498
3,328
6,342
2,870
12,440
13,659
11,335
3,500
57,015
21,528
6,381

Sales/Installation
Sales/Installation
Sales/Installation
Warehouse/Training
Sales/Installation
Warehouse
Sales/Installation
Sales/Installation
Warehouse
Sales/Installation/Admin
Warehouse/Production
Admin Functions
Sales/Installation
Warehouse/Sales/Training
Warehouse
Sales/Installation
Admin functions
Sales/Installation
Warehouse/Sales
Warehouse/Sales/Training
Warehouse/Sales/Training
Warehouse/Install/Training
Sales
Sales/Installation
Warehouse/Sales/Training
Warehouse/Sales

We  believe  that  our  facilities  are  suitable  for  their  purpose  and  are  sufficient  to  support  our  current 

business needs.

Item 3. Legal Proceedings

From time to time, we are made parties to actions filed or have been given notice of potential claims 
relating  to  the  ordinary  conduct  of  our  business,  including  those  pertaining  to  commercial  disputes, 
product liability, patent infringement and employment matters.

While we believe that a material impact on our financial position, results of operations or cash flows 
from any such future claims or potential claims is unlikely, given the inherent uncertainty of litigation, it is 
possible  that  an  unforeseen  future  adverse  ruling  or  unfavorable  development  could  result  in  future 
charges that could have a material adverse impact. We do and will continue to periodically reexamine our 
estimates  of  probable  liabilities  and  any  associated  expenses  and  receivables  and  make  appropriate 
adjustments  to  such  estimates  based  on  experience  and  developments  in  litigation.  As  a  result,  the 
current estimates of the potential impact on our financial position, results of operations and cash flows for 

32

the proceedings and claims described in the notes to our consolidated financial statements could change 
in the future.

Item 4. Mine Safety Disclosures

Not applicable.

Part II

Item  5.  Market  for  Registrant’s  Common  Equity,  Related  Stockholder  Matters  and  Issuer 
Purchases of Equity Securities 

The Company’s common stock is traded on The Nasdaq Stock Market LLC under the symbol XPEL.

Holders

As of February 28, 2022, there were 16 stockholders of record.

Dividend Policy

Holders of our Common Stock are entitled to receive such dividends as declared by our Board.  No 
dividends have been paid with respect to our Common Stock and no dividends are anticipated to be paid 
in the foreseeable future.  Any future decisions as to payment of dividends will be at the discretion of our 
Board, subject to applicable law.

Stock Performance

The information contained in the following graph shall not be deemed to be “soliciting material” or to be 
“filed”  with  the  Securities  and  Exchange  Commission,  nor  shall  such  information  be  incorporated  by 
reference into any future filing under the Securities Act of 1933, as amended, or the Securities Exchange 
Act of 1934, as amended, except to the extent that the Company specifically incorporates it by reference 
in such filing.

The following data and graph show a comparison of the cumulative total stockholder return for XPEL’s 
common stock, the Russell 2000 Index and the S&P 500 Index from July 19, 2019 (the date our Common 
Stock  began  trading  on  the  Nasdaq  Stock  Market)  through  December  31,  2021.    The  data  assumes  a 
hypothetical  investment  of  $100  on  July  19,  2019  in  our  common  stock  and  each  of  the  indices,  and 
reinvestment of any dividends. The historical stock performance presented below is not intended to and 
may not be indicative of future stock performance.

We  have  chosen  to  use  the  Russell  2000  Index  rather  than  an  industry  or  line-business  index  

because  we  do  not  believe  our  company  is  comparable  to  companies  in  a  particular  industry  or  line-of-
business  such  as  after-market  automotive  product  companies    and  we  have  not  used  a  peer  group  of 
companies  because  our  major  competitors  are  either  much  larger  than  we  are  and  their  competitive 
products  constitute  small  lines  of  business  for  these  companies  or  other  competitors  are  private 
companies.

33

Purchases of Equity Securities

In the year ended December 31, 2021 we did not repurchase any shares of our Common Stock.

Item 6.  [Reserved]

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Executive Summary

Set forth below is summary financial information for the years ended December 31, 2021, 2020, and 
2019. This information is not necessarily indicative of results of future operations, and should be read in 
conjunction with Part I, Item 1A, “Risk Factors,” Part II, Item 7, “Management’s Discussion and Analysis of 
Financial  Condition  and  Results  of  Operations”  and  the  consolidated  financial  statements  and 
accompanying notes thereto included in Part II, Item 8, “Financial Statements and Supplementary Data” 
of  this  Annual  Report  to  fully  understand  factors  that  may  affect  the  comparability  of  the  information 
presented below.

2021

Total revenue ........ $ 259,263,077 
  166,586,090 
Total cost of sales    
Gross margin  ........
  92,676,987 
Total operating 
expenses     ..............
  52,561,368 
  40,115,619 
Operating income     
Other expenses      ...
675,648 
Income tax   ............
7,873,109 
Net income    ........... $  31,566,862 

Year Ended December 31,

% Change

2020

%
of Total 
Revenue
 100.0 % $ 158,924,448 
 64.3 %   104,899,439 
 35.7 %   54,025,009 

2019

%
of Total 
Revenue
 100.0 % $ 129,932,881 
 66.0 %   86,426,622 
 34.0 %   43,506,259 

2020 vs 
2019

2021 
%
vs 
of Total 
Revenue
2020
 100.0 %  63.1 %  22.3 %
 66.5 %  58.8 %  21.4 %
 33.5 %  71.5 %  24.2 %

 20.3 %   30,655,077 
 15.5 %   23,369,932 
565,573 
4,522,668 
 12.2 % $  18,281,691 

 0.3 %  
 3.0 %  

 19.3 %   26,418,912 
 14.7 %   17,087,347 
136,919 
2,955,356 
 11.5 % $  13,995,072 

 0.4 %  
 2.8 %  

 20.3 %  71.5 %  16.0 %
 13.2 %  71.7 %  36.8 %
 0.1 %  19.5 %  313.1 %
 2.3 %  74.1 %  53.0 %
 10.8 %  72.7 %  30.6 %

34

 
 
Company Overview

The  Company  is  a  leading  provider  of  protective  films  and  coatings,  including  automotive  paint 
protection film, surface protection film, automotive and commercial/residential window films, and ceramic 
coatings.  With  a  global  footprint,  a  network  of  trained  installers  and  proprietary  DAP  software.    The 
Company  is  dedicated  to  exceeding  customer  expectations  by  providing  high-quality  products,  leading 
customer service, expert technical support and world-class training.

Trends and Uncertainties

During  2021,  we  continued  to  see  strong  recovery  from  the  initial  impacts  of  COVID-19.    Revenue 
continued to increase markedly in all major geographic areas.  Despite recent positive trends, the long-
term effects of the pandemic on our financial results in future periods could still be significant and cannot 
be  reasonably  estimated  due  to  the  volatility,  uncertainty  and  economic  disruption  caused  by  the 
pandemic.    See  the  risk  factor  “The  COVID-19  pandemic  could  materially  adversely  affect  our  financial 
condition  and  results  of  operations”  included  in  Part  I,  Item  1A  “Risk  Factors”  in  this Annual  Report  for 
further  discussion  of  the  potential  impact  of  the  COVID-19  pandemic  on  our  business,  results  of 
operations and financial condition.

As we look ahead, we  are unable to determine or predict the continuing impact that the COVID-19 
pandemic  will  have  on  our  customers,  vendors  and  suppliers  or  our  business,  results  of  operations  or 
financial condition.  Despite the gradual reduction of restrictions related to the COVID-19 pandemic and 
the  apparent  recovery  of  our  operations,  significant  uncertainty  still  exists  concerning  the  overall 
magnitude of the impact and the duration of the COVID-19 pandemic.  Additionally, automotive sales and 
production  are  highly  cyclical,  and  the  cyclical  nature  of  the  industry  could  be,  and  has  been, 
compounded by the pandemic.  As demand for automotive products fluctuates or decreased, the demand 
for  our  products  may  also  fluctuate  or  decrease.   Automotive  manufacturers  have  experienced  a  global 
semiconductor  shortage  which  has  affected  production  of  vehicles  and,  in  turn,  available  inventory  at 
dealerships.  As long as this shortage persists, it could have a material adverse effect on our business, 
financial condition and results of operations.  Please refer to risk factor ‘We are highly dependent on the 
automotive  industry.    A  prolonged  or  material  contraction  in  automotive  sales  and  production  volumes 
could adversely affect our business, results of operations and financial condition” in this Annual Report for 
additional  consideration  of  the  cyclical  nature  of  the  automotive  industry.  We  will  continue  to  closely 
monitor  updates  regarding  the  continuing  impact  of  COVID-19  and  automotive  sales  and  adjust  our 
operations according to guidelines form local, state and federal officials.  In light of the foregoing, we may 
take  actions  that  alter  our  business  operations  or  that  we  determine  are  in  the  best  interest  of  our 
employees, customers, suppliers and stockholders.

Key Business Metric - Non-GAAP Financial Measures

Our management regularly monitors certain financial measures to track the progress of our business 
against  internal  goals  and  targets.  We  believe  that  the  most  important  measure  to  the  Company  is 
Earnings Before Interest, Taxes, Depreciation, and Amortization (“EBITDA”).

EBITDA  is  a  non-GAAP  financial  measure.  We  believe  EBITDA  provides  helpful  information  with 
respect to our operating performance as viewed by management, including a view of our business that is 
not dependent on (i) the impact of our capitalization structure and (ii) items that are not part of our day-to-
day  operations.  Management  uses  EBITDA  (1)  to  compare  our  operating  performance  on  a  consistent 
basis, (2) to calculate incentive compensation for our employees, (3) for planning purposes including the 
preparation of our internal annual operating budget, (4) to evaluate the performance and effectiveness of 
our  operational  strategies,  and  (5)  to  assess  compliance  with  various  metrics  associated  with  the 
agreements governing our indebtedness. Accordingly, we believe that EBITDA provides useful information 
in  understanding  and  evaluating  our  operating  performance  in  the  same  manner  as  management.  We 

35

define EBITDA as net income plus (a) total depreciation and amortization, (b) interest expense, net, and 
(c) income tax expense.

The following table is a reconciliation of Net income to EBITDA for the years ended December 31, 

2021

%
of Total 
Revenue

2020

%
of Total 
Revenue

2019

%
of Total 
Revenue

Net Income   ...... $  31,566,862 

 12.2 % $  18,281,691 

 11.5 % $  13,995,072 

 10.8 %

Interest   .............

Taxes    ................

Depreciation   ...

Amortization     ...

302,674 

7,873,109 

1,887,048 

2,500,620 

 0.1 %  

249,480 

 0.2 %  

96,646 

 3.0 %  

4,522,668 

 2.8 %  

2,955,356 

 0.7 %  

1,274,095 

 0.8 %  

915,918 

 1.0 %  

955,937 

 0.6 %  

781,105 

 0.1 %

 2.3 %

 0.7 %

 0.5 %

EBITDA    ............ $  44,130,313 

 17.0 % $  25,283,871 

 15.9 % $  18,744,097 

 14.4 %

Use of Non-GAAP Financial Measures

EBITDA should be considered in addition to, not as a substitute for, or superior to, financial measures 
calculated in accordance with GAAP.  It is not a measurement of our financial performance under GAAP 
and  should  not  be  considered  as  alternatives  to  revenue  or  net  income,  as  applicable,  or  any  other 
performance measures derived in accordance with GAAP and may not be comparable to other similarly 
titled  measures  of  other  businesses.  EBITDA  has  limitations  as  an  analytical  tool  and  you  should  not 
consider it in isolation or as a substitute for analysis of our operating results as reported under GAAP.

EBITDA does not reflect the impact of certain cash charges resulting from matters we consider not to 
be indicative of ongoing operations; and other companies in our industry may calculate EBITDA differently 
than we do, limiting its usefulness as a comparative measure.

36

 
 
 
 
Results of Operations

This section of this Annual Report on Form 10-K generally discusses the years ended December 31, 2021 
and 2020 and year-over-year comparisons between those years. Discussions of the periods prior to the year 
ended  December  31,  2020  that  are  not  included  in  this  Annual  Report  on  Form  10-K  are  found  in 
"Management's Discussion and Analysis of Financial Condition and Results of Operations" in Part II, Item 7 of 
our Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2020  and  the  discussion  therein  for  the 
year ended December 31, 2020 compared to the year ended December 31, 2019 is incorporated by reference 
into this Annual Report.

The following tables summarize revenue results for the years ended December 31, 2021, 2020 and 2019:

Year Ended December 31,

% Change

% of Total Revenue

2021

2020

2019

2021 vs 
2020

2020 vs 
2019

2021

2020

2019

Product Revenue

Paint protection film     .. $ 169,879,447  $  110,786,164  $  97,341,865 

 53.3 %  13.8 %  65.5 %  69.7 %  74.9 %

Window film    ...............

  38,363,432 

20,950,591 

  11,384,437 

 83.1 %  84.0 %  14.8 %  13.2 %

Other    ...........................

9,039,652 

4,525,312 

3,478,437 

 99.8 %  30.1 %

 3.5 %

 2.8 %

 8.8 %

 2.7 %

Total   ......................... $ 217,282,531  $  136,262,067  $ 112,204,739 

 59.5 %  21.4 %  83.8 %  85.7 %  86.4 %

Service Revenue

Software      ..................... $  4,373,083  $ 

3,489,348  $  3,263,391 

 25.3 %  6.9 %

Cutbank credits       .........

  12,371,991 

7,784,554 

7,253,610 

 58.9 %  7.3 %

Installation labor    ........

  24,252,774 

10,925,525 

6,620,527 

 122.0 %  65.0 %

Training   .......................

982,698 

462,954 

590,614 

 112.3 %  (21.6) %

 1.7 %

 4.8 %

 9.4 %

 0.3 %

 2.2 %

 4.9 %

 6.9 %

 0.3 %

 2.5 %

 5.6 %

 5.1 %

 0.4 %

Total   ......................... $  41,980,546  $  22,662,381  $  17,728,142 

 85.2 %  27.8 %  16.2 %  14.3 %  13.6 %

Total    ........................ $ 259,263,077  $  158,924,448  $ 129,932,881 

 63.1 %  22.3 %  100.0 %  100.0 %  100.0 %

Because many of our international customers require us to ship their orders to freight forwarders located in 
the  United  States,  we  cannot  be  certain  about  the  ultimate  destination  of  the  product.    The  following  table 
represents  our  estimate  of  sales  by  geographic  regions  based  on  our  understanding  of  ultimate  product 
destination  based  on  customer  interactions,  customer  locations  and  other  factors  for  the  years  ended 
December 31, 2021 and 2020:

Year Ended December 31,

%

% of Total Revenue

2021

2020

Increase

2021

2020

United States      .............................. $  133,456,859  $  75,078,562 

China    ............................................  

46,305,121 

32,807,976 

Canada     ........................................  

30,540,429 

20,524,371 

Continental Europe    ....................  

19,605,415 

12,772,441 

Middle East/Africa    ......................  

9,735,838 

United Kingdom     ..........................  

7,714,395 

Asia Pacific  ..................................  

7,706,344 

Latin America   ..............................  

3,787,555 

Other     ............................................  

411,121 

5,167,595 

4,716,531 

5,262,733 

2,274,341 

319,898 

Total    ......................................... $  259,263,077  $  158,924,448 

 77.8 %

 41.1 %

 48.8 %

 53.5 %

 88.4 %

 63.6 %

 46.4 %

 66.5 %

 28.5 %

 63.1 %

 51.5 %

 17.9 %

 11.8 %

 7.6 %

 3.8 %

 3.0 %

 2.9 %

 1.4 %

 0.1 %

 47.2 %

 20.6 %

 12.9 %

 8.0 %

 3.3 %

 3.0 %

 3.3 %

 1.4 %

 0.3 %

 100.0 %

 100.0 %

37

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenue

Product  Revenue.  Product  revenue  increased  59.5%  during  the  year  ended  December  31,  2021  as 
compared  to  2020  and  represented  83.8%  of  our  consolidated  annual  2021  revenue.  Within  this  category, 
revenue  from  our  paint  protection  film  product  line  increased  53.3%  as  compared  to  2020  and  represented 
65.5% of total revenue for the year ended December 31, 2021.  This growth was due mainly to increases in 
demand for our film products across multiple regions. This increase in demand was driven by both an increase 
in  the  number  of  customers  and  increased  revenue  from  our  existing  customers.  Our  paint  protection  film 
products experienced strong growth throughout the year in virtually all operating regions.

Revenue  from  our  window  film  product  line  grew  83.1%  in  the  year  ended  December  31,  2021  and 
represented 14.8% of our consolidated annual 2021 revenue.  This increase was due mainly to increases in 
demand resulting from continuing channel focus and increased product adoption among our customer base.  

Geographically,  we  experienced  growth  in  all  of  our  regions  during  the  year.  The  US  and  Canadian 
markets are our most mature markets.  Our continued strong growth in these markets is being driven primarily 
by  increased  paint  protection  film  attachment  rates.    Outside  of  these  more  mature  markets,  our  continued 
strong growth was driven by increased product awareness and adoption.

Service revenue. Service revenue consists of revenue from fees for DAP software access, cutbank credit 
revenue,  which  represents  per-cut  fees  sold  for  pattern  access  or  the  value  of  pattern  access  provided  with 
eligible product revenue, revenue from the labor portion of installation sales in our Company-owned installation 
centers  as  well  as  from  our  newly  acquired  PermaPlate  Films  and  TintNet  businesses  and  revenue  from 
training services provided to our customers. During 2021, service revenue grew 85.2% over service revenue 
for the year ended December 31, 2020.  

Within  the  service  revenue  category,  software  revenue  increased  25.3%  from  the  year  ended  December 
31,  2020.  This  increase  was  due  primarily  to  increases  in  customers  subscribing  to  our  software.    Cutbank 
credit revenue grew 58.9% from the year ended December 31, 2020. This increase was due primarily to the 
aforementioned  increases  in  demand  for  our  products  and  services.  Installation  labor  revenue  increased 
122.0%  from  the  year  ended  December  31,  2020,  due  mainly  to  strong  demand  in  our  company-owned 
installation  facilities  and  our  newly  acquired  PermaPlate  Films  and  TintNet  businesses.  Training  revenue 
increased  112.3%  from  the  year  ended  December  31,  2020.  This  increase  was  due  primarily  to  heavily 
restricted  training  hours  and  classes  in  the  year  ended  December  31,  2020  as  a  result  of  the  COVID-19 
pandemic.

Total installation revenue (labor and product combined) at our Company-owned installation centers for the 
year  ended  December  31,  2021  increased  122.0%  over  the  year  ended  December  31,  2020.    Excluding  the 
impact  from  our  2021  acquisitions,  total  installation  revenue  grew  36.4%.  Adjusted  product  revenue,  which 
combines the cutbank credit revenue service component with product revenue, increased by 59.4% from the 
year ended December 31, 2020 due mainly to the same factors described previously.

Cost of Sales

Cost  of  sales  consists  of  product  costs  and  the  costs  to  provide  our  services.  Product  costs  consist  of 
material  costs,  personnel  costs  related  to  warehouse  personnel,  shipping  costs,  warranty  costs  and  other 
related  costs  to  provide  products  to  our  customers.  Cost  of  service  includes  the  labor  costs  associated  with 
installation  of  product  in  our  Company-owned  facilities,  the  labor  cost  associated  with  our  new  acquisitions, 
costs of labor associated with pattern design for our cutting software and the costs incurred to provide training 
for our customers. Product costs in the year ended December 31, 2021 increased 53.6% over the year ended 
December 31, 2020 commensurate with the growth in product revenue. Cost of service revenue grew 139.2% 
during  the  year  ended  December  31,  2021.    The  increase  was  due  primarily  to  increased  labor  costs 
commensurate  with  increased  installation  revenue  in  our  company-owned  facilities,  increased  labor  cost 
associated with our 2021 acquisitions and increased labor costs related to headcount growth required in our 
production facility to meet increased demand.

38

Gross Margin

The following table summarizes gross margin for product and services for the years ended December 31, 

2021, 2020 and 2019:

Year Ended December 31,

% Change

% of Category Revenue

2021

2020

2019

2021 vs 
2020 

2020 vs 
2019

Product 

Service 

$ 65,996,899  $ 37,759,788  $ 29,896,483 

 74.8 %  26.3 %

  26,680,088 

  16,265,221 

  13,609,776 

 64.0 %  19.5 %

Total    ............. $ 92,676,987  $ 54,025,009  $ 43,506,259 

 71.5 %  24.2 %

2021

2020

2019

 30.4 %

 63.6 %

 35.7 %

 27.7 %

 71.8 %

 34.0 %

 26.6 %

 76.8 %

 33.5 %

Product  gross  margin  for  the  year  ended  December  31,  2021  increased  approximately  $28.2  million,  or 
74.8%, over the year ended December 31, 2020 and represented 30.4% and 27.7% of total product revenue 
for  the  years  ended  December  31,  2021  and  2020,  respectively.  The  increase  in  product  gross  margin 
percentages was primarily due to a lower percentage of sales to lower margin distributors (primarily our China 
Distributor), favorable changes in product mix and improvements in product costs and operating leverage.

Service gross margin increased approximately $10.4 million for the year ended December 31, 2021, and 
represented  63.6%  and  71.8%  of  total  service  revenue  for  the  years  ended  December  31,  2021  and  2020, 
respectively. This decrease in service gross margin percentage for was primarily due to an approximate $3.8 
million impact from low new car dealership inventories that impacted our on-site business.

Operating Expenses

Sales  and  marketing  expenses  for  the  year  ended  December  31,  2021  increased  87.5%  compared  to 
2020. These  expenses  represented  7.0%  and  6.1%  of  consolidated  revenue  for  the  years  ended  December 
31, 2021 and 2020, respectively. This increase was primarily attributable to increases in sales and marketing 
staff and other marketing related expenses incurred  to  support the ongoing growth of the business including 
the return to event related activities that were suspended in 2020 due to the pandemic.

General and administrative expenses grew approximately $13.4 million, or 64.0%, during the year ended 
December 31, 2021. These costs represented 13.2% and 13.2% of  total consolidated revenue for the years 
ended  December  31,  2021  and  2020,  respectively.  The  increase  was  due  mainly  to  increases  in  personnel, 
occupancy  costs  and  information  technology  costs  to  support  the  ongoing  growth  of  the  business  and 
acquisition  related  expenses  including  increased  amortization  associated  with  intangible  assets  acquired 
during 2021.

Other Expense

Other  expense  consists  of  interest  expense  and  foreign  currency  gain/loss.    Interest  expense  increased 
during  the  year  in  conjunction  with  increased  borrowings  on  the  Company’s  credit  facility.    Foreign  currency 
exchange  loss  increased  during  the  year  due  to  foreign  currency  fluctuations  in  response  to  various 
uncertainties in the macroeconomic environment.

Income Tax Expense

Income  tax  expense  for  the  year  ended  December  31,  2021  grew  74.1%  to  $7.87  million.    Our  effective 
income tax rates for the years ended December 31, 2021 and 2020 were 20.0% and 19.8%, respectively.  The 
increase in our effective rate was primarily due to an increase in our state effective rate.  See Note 14 of the 
Notes to our Consolidated Financial Statements for further information.

39

Net Income

Net income for the year ended December 31, 2021 increased by 72.7% to $31.6 million compared to the 

prior year due primarily to continued strong revenue growth and improved margins. 

40

Liquidity and Capital Resources

The primary source of liquidity for our business is cash and cash equivalents and cash flows provided 
by operations. As of December 31, 2021, we had cash and cash equivalents of $9.6 million. For the year 
ended December 31, 2021, cash flows provided by operations were $18.3 million. We expect to continue 
to  have  sufficient  access  to  cash  to  support  working  capital  needs,  capital  expenditures  (including 
acquisitions),  and  to  pay  interest  and  service  debt.    We  believe  we  have  the  ability  and  sufficient 
resources  to  meet  these  cash  requirements  by  using  available  cash,  internally  generated  funds  and 
borrowing under committed credit facilities. We are focused on continuing to generate positive operating 
cash to fund our operational and capital investment initiatives. We believe we have sufficient liquidity to 
operate for at least the next 12 months from the date of filing this Annual Report.

Operating  activities.  Cash  flows  provided  by  operations  totaled  approximately  $18.3  million  for  the 
year ended December 31, 2021, compared to $18.5 million for the year ended December 31, 2020. The 
decrease in operating cash flows for the year ended December 31, 2021 was driven primarily by inventory 
purchases and other changes in working capital. Use of funds in those areas was significantly offset by 
increases in operating earnings.

Investing activities. Cash flows used in investing activities totaled approximately $56.8 million during 
the year ended December 31, 2021 compared to cash used of $4.7 million the year ended December 31, 
2020.  This  increase  in  cash  used  was  due  mainly  to  increased  cash  outflows  pursuant  to  several 
acquisitions  completed  during  2021  as  the  Company  continues  investing  to  support  its  ongoing  growth.  
See Note 3, Acquisitions of Businesses, of the Notes to our Consolidated Financial Statements for further 
information with regard to our 2021 acquisitions.

Financing activities. Cash flows provided by financing activities during the year ended December 31, 
2021 totaled approximately $19.2 million compared to cash outflows of $4.7 million in the prior year. This 
increase  was  due  primarily  to  increases  in  net  borrowings  on  our  credit  facilities.    Debt  obligations, 
including balances outstanding on committed credit facilities, as of December 31, 2021 and December 31, 
2020 totaled approximately $25.5 million and $6.1 million, respectively. 

Future liquidity and capital resource requirements

We expect to fund ongoing operating expenses, capital expenditures, acquisitions, interest payments, 
tax  payments,  credit  facility  maturities,  future  lease  obligations,  and  payments  for  other  long-term 
liabilities with cash flow from operations. In the short-term, we are contractually obligated to make lease 
payments,  purchase  paint  protection  film  for  a  minimum  of  $5,000,000,  and  make  payments  on 
unsecured  non-interest  bearing  promissory  notes  payable  and  contingent  liabilities  related  to  certain 
completed acquisitions. In the long-term, we are contractually obligated to make lease payments and for 
the above referenced unsecured non-interest bearing promissory notes payable and contingent liabilities, 
and for repayment of borrowings on our line of credit. We believe that we have sufficient cash and cash 
equivalents,  as  well  as  borrowing  capacity,  to  cover  our  estimated  short-term  and  long-term  funding 
needs.

Credit Facilities

As of December 31, 2021, we had a $75 million revolving line of credit agreement with Texas Partners 
Bank (which does business as the Bank of San Antonio) and a CAD $4.5 million revolving credit facility 
maintained  through  HSBC  Bank  Canada. The Texas  Partners  Bank  facility  was  established  on  May  21, 
2021 and amended on December 29, 2021 to increase the capacity on the line of credit from its old limit 
of $57 million to its current $75 million limit. This facility replaced an $8.5 million revolving facility and a $6 
million term loan facility through that lender. The outstanding balances on the prior loan agreements were 
fully repaid by the Company and the agreements were terminated when we entered into the new facility. 
The facility is utilized to fund our working capital needs and other strategic initiatives and is secured by a 

41

security  interest  in  substantially  all  of  our  current  and  future  assets.    Borrowings  under  the  credit 
agreement bear interest on borrowed amounts at the Wall Street Journal U.S. Prime Rate less 0.75% per 
annum if the Company's EBITDA ratio (as defined in the facility) is equal to or less than 2.00 to 1.00 or the 
Wall  Street  Journal  U.S.  Prime  rate  less  0.25%  if  the  Company's  EBITDA  ratio  is  greater  than  2.00  to 
1.00.  The  interest  rate  for  this  credit  facility  as  of  December  31,  2021  was  2.50%.  The  Company  paid 
interest charges on borrowings under this facility of $154,549 during the year ended December 31, 2021. 
As of December 31, 2021, the Company  had borrowed $25  million  under  this  line of credit. This facility 
matures on July 5, 2024.

The  Loan  Agreement  governing  the  facility  contains  customary  covenants  relating  to  maintaining 
legal  existence  and  good  standing,  complying  with  applicable  laws,  delivery  of  financial  statements, 
payment of taxes and maintaining insurance. The Loan Agreement contains two financial covenants. The 
Company must maintain:

1.

Senior Funded Debt divided (as defined in the Loan Agreement) by EBITDA (as defined 
in the Loan Agreement) at or below 3.50 : 1.00 when tested at the end of each fiscal quarter on a 
rolling four-quarter basis, and

2.

A  minimum  Debt  Service  Coverage  Ratio  (as  defined  in  the  Loan Agreement)  of  1.25  : 

1.00 at the end of each fiscal quarter when measured on a rolling four-quarter basis.

XPEL Canada Corp., a wholly-owned subsidiary of XPEL, Inc., also has a CAD $4.5 million revolving 
credit  facility  through  HSBC  Bank  Canada.  This  facility  is  utilized  to  fund  our  working  capital  needs  in 
Canada.  This  facility  bears  interest  at  HSBC  Canada  Bank’s  prime  rate  plus  0.25%  per  annum  and  is 
guaranteed by the parent company. As of December 31, 2021 and December 31, 2020, no balance was 
outstanding on this facility.  

Critical Accounting Estimates

We  have  adopted  various  accounting  policies  to  prepare  the  consolidated  financial  statements  in 
accordance  with  U.S.  GAAP.    Certain  of  our  accounting  policies  require  the  application  of  significant 
judgment  by  management  in  selecting  the  appropriate  assumptions  for  calculating  financial  estimates.  
We identified the critical accounting policies which affect our more significant estimates and assumptions 
used in preparing our consolidated financial statements. 

Certain of the most critical estimates that require significant judgment are as follows:

Business Combinations

The  accounting  for  a  business  combination  requires  the  excess  of  the  purchase  price  for  the 
acquisition  over  the  net  book  value  of  assets  acquired  to  be  allocated  to  the  identifiable  assets  of  the 
acquired  entity.  Any  unallocated  portion  is  recognized  as  goodwill.  We  engaged  an  independent  third-
party valuation specialist to assist with the fair value allocation of the purchase price paid for our various 
acquisitions  to  intangible  assets.  This  required  the  use  of  several  estimates  and  assumptions  including 
the customer attrition rate, forecasted cash flows attributable to existing customers, the discount rate for 
the customer relationship intangible asset and future royalties, contributory asset charges, and forecasted 
revenue  growth  rates. Although  we  believe  the  assumptions  and  estimates  made  were  reasonable  and 
appropriate,  these  estimates  require  judgment  and  are  based  in  part  on  historical  experience  and 
information obtained from the management of the acquired entities.

Inventory Valuation

Inventories are stated at the lower of cost or net realizable value.  Cost is determined on a weighted 
average  cost  basis.  We  record  inventory  write-downs  for  excess  or  obsolete  inventories  based  on 

42

assumptions  about  historical  demand  calculations,  forecasted  usage,  estimated  customer  requirements 
and product line updates.  These assumptions are inherently uncertain and changes in our estimates and 
assumptions may cause us to realize material write-downs in the future.

Income Taxes

We  are  subject  to  income  taxes  in  the  U.S.  (federal  and  state)  and  numerous  foreign  jurisdictions.  
Tax laws, regulations , administrative practices, principles and interpretations in various jurisdictions may 
be subject to significant change, with or without notice, due to economic, political, and other conditions, 
and  significant  judgment  is  required  in  evaluating  and  estimating  our  provision  and  accruals  for  these 
taxes.    There  are  many  transactions  that  occur  during  the  ordinary  course  of  business  for  which  the 
ultimate tax determination is uncertain. 

Our  effective  tax  rates  could  be  affected  by  numerous  factors,  such  as  changes  in  our  business 
operations,  acquisitions,  investments,  entry  into  new  businesses  and  geographies,  intercompany 
transactions, the relative amount of our foreign earnings, including earnings being lower than anticipated 
in jurisdictions where we have lower statutory rates and higher than anticipated in jurisdictions where we 
have higher statutory rates, losses incurred in jurisdictions for which we are not able to realize related tax 
benefits, the applicability of special tax regimes, changes in foreign currency exchange rates, changes in 
our  stock  price,  changes  to  our  forecasts  of  income  and  loss  and  the  mix  of  jurisdictions  to  which  they 
relate,  changes  in  our  deferred  tax  assets  and  liabilities  and  their  valuation,  changes  in  the  laws, 
regulations,  administrative  practices,  principles,  and  interpretations  related  to  tax,  including  changes  to 
the  global  tax  framework,  competition,  and  other  laws  and  accounting  rules  in  various  jurisdictions.    In 
addition, a number of countries have enacted or are actively pursuing changes to their tax laws applicable 
to corporate multinationals.  

Recently  Adopted  Accounting  Pronouncements  and  Accounting  Pronouncements  Net  Yet 

Adopted

Refer  to  Note  1  to  the  Consolidated  Financial  Statements  for  discussion  of  recently  adopted 

accounting standards and accounting standards not yet adopted.

Related Party Relationships

There are no family relationships between or among any of our directors or executive officers. There 
are no arrangements or understandings between any two or more of our directors or executive officers, 
and  there  is  no  arrangement,  plan  or  understanding  as  to  whether  non-management  stockholders  will 
exercise  their  voting  rights  to  continue  to  elect  the  current  Board.  There  are  also  no  arrangements, 
agreements  or  understandings  between  non-management  stockholders  that  may  directly  or  indirectly 
participate in or influence the management of our affairs.

Item 7A. Quantitative and Qualitative Disclosures about Market Risk

We have operations that expose us to currency risk in the British Pound Sterling, the Canadian Dollar, 
the Euro, the Mexican Peso, and the New Taiwanese Dollar. Amounts invested in our foreign operations 
are  translated  into  U.S.  Dollars  at  the  exchange  rates  in  effect  at  the  balance  sheet  date. The  resulting 
translation  adjustments  are  recorded  as  accumulated  other  comprehensive  income,  a  component  of 
stockholders’  equity  in  our  consolidated  balance  sheets.    We  do  not  currently  hedge  our  exposure  to 
potential foreign currency translation adjustments.

Borrowings  under  our  revolving  line  of  credit,  subject  us  to  market  risk  resulting  from  changes  in 
interest  rates  related  to  our  floating  rate  bank  credit  facilities.  If  we  were  to  make  such  borrowings,  a 

43

hypothetical  100  basis  point  increase  in  variable  interest  rates  may  result  in  a  material  impact  to  our 
financial statements. We do not currently have any derivative contracts to hedge our exposure to interest 
rate  risk.  During  each  of  the  periods  presented,  we  have  not  experienced  a  significant  effect  on  our 
business due to changes in interest rates.

Item 8.  Financial Statements and Supplementary Data

INDEX TO FINANCIAL STATEMENTS

Financial Statements

Report of Independent Registered Public Accounting Firm (PCAOB ID No. 34)  ............................
Consolidated Balance Sheets   .................................................................................................................
Consolidated Statements of Income     ......................................................................................................
Consolidated Statements of Comprehensive Income    .........................................................................
Consolidated Statements of Changes in Stockholders’ Equity   ..........................................................
Consolidated Statements of Cash Flows   ..............................................................................................
Notes to Consolidated Financial Statements  ........................................................................................

44

48

49

50
51

52

53

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the stockholders and the Board of Directors of XPEL, Inc. 

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheet of XPEL, Inc. and subsidiaries (the 
"Company")  as  of  December  31,  2021,  the  related  consolidated  statements  of  income,  comprehensive 
income, changes in stockholders' equity, and cash flows, for the year ended December 31, 2021, and the 
related  notes  (collectively  referred  to  as  the  "financial  statements").  In  our  opinion,  the  financial 
statements present fairly, in all material respects, the financial position of the Company as of December 
31, 2021, and the results of its operations and its cash flows for the year ended December 31, 2021, in 
conformity with accounting principles generally accepted in the United States of America.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight 
Board (United States) (PCAOB), the Company's internal control over financial reporting as of December 
31, 2021, based on criteria established in Internal Control — Integrated Framework (2013) issued by the 
Committee of Sponsoring Organizations of the Treadway Commission and our report dated February 28, 
2022, expressed an unqualified opinion on the Company's internal control over financial reporting. 

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is 
to  express  an  opinion  on  the  Company's  financial  statements  based  on  our  audits.  We  are  a  public 
accounting  firm  registered  with  the  PCAOB  and  are  required  to  be  independent  with  respect  to  the 
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of 
the Securities and Exchange Commission and the PCAOB.

44

We conducted our audits in accordance with the standards of the PCAOB. Those standards require 
that we plan and perform the audit to obtain reasonable assurance about whether the financial statements 
are  free  of  material  misstatement,  whether  due  to  error  or  fraud.  Our  audits  included  performing 
procedures to assess the risks of material misstatement of the financial statements, whether due to error 
or fraud, and performing procedures that respond to those risks. Such procedures included examining, on 
a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also 
included  evaluating  the  accounting  principles  used  and  significant  estimates  made  by  management,  as 
well as evaluating the overall presentation of the financial statements. We believe that our audits provide 
a reasonable basis for our opinion.

Critical Audit Matter 

The critical audit matter communicated below is a matter arising from the current-period audit of the 
financial statements that was communicated or required to be communicated to the audit committee and 
that (1) relates to accounts or disclosures that are material to the financial statements and (2) involved our 
especially  challenging,  subjective,  or  complex  judgments.  The  communication  of  critical  audit  matters 
does not alter in any way our opinion on the financial statements, taken as a whole, and we are not, by 
communicating the critical audit matter below, providing a separate opinion on the critical audit matter or 
on the accounts or disclosures to which it relates.

Acquisitions  of  Businesses  —  Intangible  Assets  —  Refer  to  Notes  1  and  3  to  the  consolidated 
financial statements

Critical Audit Matter Description

On  May  25,  2021,  the  Company  acquired  PermaPlate  Film  LLC,  a  window  film  distribution  and 

installation business, for approximately $30.0 million.

On October 1, 2021, the Company acquired Shadow Shield, a paint protection film and window film 
distribution business, Shadow Tint, a paint protection film and window film installation business, and North 
1 Technologies, a pattern developer, for approximately $7.2 million.

On October 1, 2021, the Company acquired One Armor, Inc., a paint protection film and window film 
installation business, and TintNet Inc., a window film installation business, for approximately $13.0 million.

On  November  1,  2021,  the  Company  acquired  invisiFRAME,  Ltd.,  a  bicycle  paint  protection  film 

pattern designer and retailer, for approximately $7.4 million.

The purchase price for each acquisition was allocated to the identifiable assets acquired and liabilities 
and contingent liabilities assumed based on their respective fair values, including customer relationships 
totaling $26.3 million. The fair value determination of the customer relationships required management to 
make  significant  estimates  and  assumptions  related  to  the  customer  attrition  rates,  discount  rates,  and 
contributory asset charges. 

We  identified  the  valuation  of  the  customer  relationships  as  a  critical  audit  matter  because  of  the 
significant  estimates  and  assumptions  management  makes  related  to  the  customer  attrition  rates, 
discount rates, and contributory asset charges. This required a high degree of auditor judgment and an 
increased extent of effort, including the need to involve our fair value specialists, when performing audit 
procedures to evaluate the reasonableness of management’s estimates and assumptions.

45

How the Critical Audit Matter Was Addressed in the Audit  

Our audit procedures related to the valuation of the customer relationships, including management’s 
selection  of  the  customer  attrition  rates,  discount  rates,  and  contributory  asset  charges,  included  the 
following, among others:

• We  tested  the  operating  effectiveness  of  internal  controls  over  the  valuation  of  the  customer 
relationships, including management’s controls over the valuation methodology, determination of 
the customer attrition rates, discount rates, and contributory asset charges.

• With  the  assistance  of  our  fair  value  specialists,  we  evaluated  the  reasonableness  of  the 
valuation  methodology,  customer  attrition  rates,  discount  rates,  and  contributory  asset  charges 
by:

◦

◦

Testing  the  source  information  underlying  the  determination  of  the  customer  attrition 
rates,  discount  rates,  and  contributory  asset  charges  and  testing  the  mathematical 
accuracy of the calculations.

Developing a range of independent estimates of the discount rates and comparing those 
to the discount rates selected by management.

/s/ Deloitte and Touche LLP

Austin, Texas  

February 28, 2022 

We have served as the Company's auditor since 2021.

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the stockholders and the board of directors of XPEL, Inc.:

Opinion on the Financial Statements  

We have audited the accompanying consolidated balance sheets of XPEL, Inc. (the "Company") as of 
December 31, 2020, the related consolidated statements of income, comprehensive income, changes in 
stockholders' equity, and cash flows, for each of the two years in the period ended December 31, 2020, 
and the related notes (collectively referred to as the "consolidated financial statements"). In our opinion, 
the  consolidated  financial  statements  present  fairly,  in  all  material  respects,  the  financial  position  of  the 
Company as of December 31, 2020, and the results of their operations and their cash flows for each of 
the two years in the period ended December 31, 2020, in conformity with accounting principles generally 
accepted in the United States of America.  

Basis for Opinion

These  consolidated  financial  statements  are  the  responsibility  of  the  Company's  management.  Our 
responsibility is to express an opinion on the Company's consolidated financial statements based on our 
audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board 
(United  States)  ("PCAOB")  and  are  required  to  be  independent  with  respect  to  the  Company  in 

46

accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities 
and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require 
that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  the  consolidated 
financial statements are free of material misstatement, whether due to error or fraud. The Company is  not 
required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. 
As  part  of  our  audits,  we  are  required  to  obtain  an  understanding  of  internal  control  over  financial 
reporting but not for the purpose of expressing an opinion on the effectiveness of the Company's internal 
control over financial reporting. Accordingly, we express no such opinion.

Our  audits  included  performing  procedures  to  assess  the  risks  of  material  misstatement  of  the 
consolidated financial statements, whether due to error or fraud, and performing procedures that respond 
to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and 
disclosures in the consolidated financial statements. Our audits also included evaluating the accounting 
principles  used  and  significant  estimates  made  by  management,  as  well  as  evaluating  the  overall 
presentation  of  the  consolidated  financial  statements.  We  believe  that  our  audits  provide  a  reasonable 
basis for our opinion.

/s/ Baker Tilly US, LLP 

We served as the Company's auditor from 2018 to 2021.

Minneapolis, Minnesota

March 11, 2021

47

XPEL, Inc.

Consolidated Balance Sheets

Assets
Current 

December 31, 
2021

December 31, 
2020

Cash and cash equivalents    ............................................................................................... $ 
Accounts receivable, net    ...................................................................................................
Inventory, net     .......................................................................................................................
Prepaid expenses and other current assets    ...................................................................
Income tax receivable     ........................................................................................................
Total current assets   .......................................................................................................
Property and equipment, net     ...............................................................................................
Right-of-use lease assets    .....................................................................................................
Intangible assets, net      ............................................................................................................
Other non-current assets   ......................................................................................................
Goodwill  ...................................................................................................................................

9,644,248  $  29,027,124 
9,944,213 
22,364,126 
1,441,749 
— 
62,777,212 
4,706,248 
5,973,702 
5,423,980 
486,472 
4,472,217 
Total assets    ...................................................................................................................... $  161,014,517  $  83,839,831 

13,159,036 
51,936,164 
3,671,657 
617,141 
79,028,246 
9,898,126 
12,909,607 
32,732,771 
790,339 
25,655,428 

Liabilities
Current

Current portion of notes payable     ...................................................................................... $ 
Current portion of lease liabilities    .....................................................................................
Accounts payable and accrued liabilities     ........................................................................
Income tax payable     ............................................................................................................
Total current liabilities     ..................................................................................................
Deferred tax liability, net     .......................................................................................................
Other long-term liabilities   ......................................................................................................
Borrowings on line of credit ..................................................................................................
Non-current portion of lease liabilities   ................................................................................
Non-current portion of notes payable    .................................................................................
Total liabilities  .................................................................................................................

375,413  $ 

2,977,794 
32,914,615 
— 
36,267,822 
2,748,283 
2,630,486 
25,000,000 
9,830,128 
75,717 
76,552,436 

2,568,172 
1,650,749 
16,797,462 
183,961 
21,200,344 
627,806 
729,408 
— 
4,331,214 
3,568,191 
30,456,963 

Commitments and Contingencies (Note 15)
Stockholders’ equity

Preferred stock, $0.001 par value; authorized 10,000,000; none issued and 
outstanding    .............................................................................................................................

— 

— 

Common stock, $0.001 par value; 100,000,000 shares authorized; 27,612,597 
issued and outstanding    .........................................................................................................
27,613 
Additional paid-in-capital      ......................................................................................................
10,412,471 
Accumulated other comprehensive (loss) income    ...........................................................
66,215 
Retained earnings     .................................................................................................................
42,876,569 
Total stockholders’ equity     ...........................................................................................
53,382,868 
Total liabilities and stockholders’ equity    ................................................................. $  161,014,517  $  83,839,831 

27,613 
10,581,483 

74,443,431 
84,462,081 

(590,446)   

See notes to consolidated financial statements.

48

                        
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                               
XPEL, Inc.

Consolidated Statements of Income

Revenue

Product revenue     ................................................................ $ 
Service revenue    .................................................................
Total revenue ..................................................................

217,282,531  $ 

136,262,067  $ 

41,980,546 
259,263,077 

22,662,381 
158,924,448 

112,204,739 
17,728,142 
129,932,881 

Year Ended December 31,

2021

2020

2019

Cost of Sales

Cost of product sales    ........................................................
Cost of service       ...................................................................
Total cost of sales     .........................................................
Gross Margin    .......................................................................

151,285,632 
15,300,458 
166,586,090 
92,676,987 

98,502,279 
6,397,160 
104,899,439 
54,025,009 

82,308,256 
4,118,366 
86,426,622 
43,506,259 

Operating Expenses

Sales and marketing .........................................................
General and administrative   ..............................................
Total operating expenses    .....................................

18,273,197 
34,288,171 
52,561,368 

9,748,292 
20,906,785 
30,655,077 

7,584,377 
18,834,535 
26,418,912 

Operating Income  ...............................................................

40,115,619 

23,369,932 

17,087,347 

Interest expense   ................................................................
Foreign currency exchange loss  .....................................

302,674 
372,974 

249,480 
316,093 

96,646 
40,273 

Income before income taxes    ...........................................
Income tax expense   ..........................................................
Net income     ...........................................................................
Income attributed to non-controlling interest    ............
Net income attributable to stockholders of the 
Company    .............................................................................. $ 

39,439,971 
7,873,109 
31,566,862 
— 

22,804,359 
4,522,668 
18,281,691 
— 

16,950,428 
2,955,356 
13,995,072 
17,447 

31,566,862  $ 

18,281,691  $ 

13,977,625 

Earnings per share attributable stockholders of 
the Company

Basic    ................................................................................... $ 
Diluted     ................................................................................ $ 

1.14  $ 
1.14  $ 

0.66  $ 
0.66  $ 

0.51 
0.51 

Weighted Average Number of Common Shares

Basic    ...................................................................................
Diluted     ................................................................................

27,612,597 
27,612,729 

27,612,597 
27,612,597 

27,612,597 
27,612,597 

See notes to consolidated financial statements.

49

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
XPEL, Inc.

Consolidated Statements of Comprehensive Income

Other comprehensive income

Net income    ......................................................................... $ 
Foreign currency translation     ............................................
Total comprehensive income   .........................................
Total comprehensive income attributable to:
Stockholders of the Company     ........................................
Non-controlling interest   ...................................................
Total comprehensive income   ......................................... $ 

Year Ended December 31,

2021

2020

2019

31,566,862  $ 
(656,661)   

30,910,201 

18,281,691  $ 
970,446 
19,252,137 

13,995,072 
285,193 
14,280,265 

30,910,201 
— 

19,256,670 

(4,533)   

30,910,201  $ 

19,252,137  $ 

14,258,916 
21,349 
14,280,265 

See notes to consolidated financial statements.

50

 
 
 
 
 
 
 
 
 
 
XPEL, Inc.

Consolidated Statements of Changes in Stockholders’ Equity

Common Stock

Shares

Amount

Additional 
Paid-in-Capital

Retained
Earnings

Accumulated
Other
Comprehensive
(Income) Loss

Equity
attributable to
Stockholders 
of
the Company

— 
— 

27,613  $  11,348,163  $  10,617,253  $ 
— 
— 
27,613  $  11,348,163  $  24,594,878  $ 
— 
— 

  13,977,625 
— 

  18,281,691 
— 

— 
— 

(1,190,055)  $  20,802,974  $ 

— 
281,291 
(908,764)  $  35,061,890  $ 

  13,977,625 
281,291 

— 
974,979 

  18,281,691 
974,979 

Total 
Stockholders’ 
Equity

Non-
Controlling
Interest
(190,029)  $  20,612,945 
  13,995,072 
285,193 
(168,680)  $  34,893,210 
  18,281,691 
970,446 

— 
(4,533)   

17,447 
3,902 

— 

(935,692)   

— 

— 

(935,692)   

173,213 

(762,479) 

27,613  $  10,412,471  $  42,876,569  $ 
— 
— 

  31,566,862 
— 

— 
— 

66,215  $  53,382,868  $ 

— 

  31,566,862 

(656,661)   

(656,661)   

— 

169,012 

— 

169,012 

—  $  53,382,868 
  31,566,862 
— 
(656,661) 
— 

— 

169,012 

Balance as of December 31, 2018    .
Net income    ............................................
Foreign currency translation     ..............
Balance as of December 31, 2019    .
Net income    ............................................
Foreign currency translation     ..............

Purchase of minority interest    .............

Balance as of December 31, 2020    .
Net income    ............................................
Foreign currency translation     ..............

Stock-based compensation    ................

 27,612,597  $ 

— 
— 

 27,612,597  $ 

— 
— 

— 

 27,612,597  $ 

— 
— 

— 

Balance as of December 31, 2021    .

 27,612,597  $ 

27,613  $  10,581,483  $  74,443,431  $ 

(590,446)  $  84,462,081  $ 

—  $  84,462,081 

See notes to consolidated financial statements.

51

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
XPEL, Inc.

Consolidated Statements of Cash Flows

Year Ended December 31,

2021

2020

2019

Cash flows from operating activities
Net income    ............................................................................................................................... $  31,566,862  $  18,281,691  $  13,995,072 
Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation of property, plant and equipment     ..............................................................
Amortization of intangible assets     .....................................................................................
Impairment expense   ...........................................................................................................
Gain on sale of property and equipment    .........................................................................
Stock compensation   ...........................................................................................................
Bad debt expense  ...............................................................................................................
Deferred income tax     ...........................................................................................................
Accretion on notes payable    ...............................................................................................

1,887,048 
2,500,620 
— 

(36,344)   
169,012 
302,164 
1,011,275 
24,619 

1,274,095 
955,937 
— 
(3,198)   
— 
113,771 
(273,299)   
64,982 

915,918 
781,105 
66,364 
(11,298) 
— 
242,091 
117,328 
61,316 

Changes in assets and liabilities:

Accounts receivable       ...........................................................................................................
Inventory, net     .......................................................................................................................
Prepaid expenses and other current assets    ...................................................................
Income tax receivable or payable     ....................................................................................
Other assets    ........................................................................................................................
Accounts payable and accrued liabilities     ........................................................................
Net cash provided by operating activities    .....................................................................
Cash flows used in investing activities

Purchase of property, plant and equipment   .....................................................................
Proceeds from sale of property and equipment ..............................................................
Acquisitions, net of cash acquired, payment holdbacks, and notes payable    .............
Development or purchase of intangible assets    ...............................................................
Net cash used in investing activities   ..............................................................................
Cash flows from financing activities

(431,582)   
  (26,939,002)   
(2,172,793)   
(765,613)   
(870,704)   

(2,431,292)   
(6,758,855)   
948,666 
376,336 
(442,188)   

  12,022,112 
  18,267,674 

6,359,365 
  18,466,011 

(1,773,371) 
(4,251,134) 
(1,653,420) 
(1,434,052) 
32,576 
3,877,024 
  10,965,519 

(6,725,017)   
66,053 

  (49,184,666)   
(963,912)   
  (56,807,542)   

(1,781,464)   
60,806 
(2,568,538)   
(374,358)   
(4,663,554)   

(1,569,823) 
68,457 
(127,623) 
(674,581) 
(2,303,570) 

  25,000,000 

Net borrowings on revolving credit agreements   .............................................................
— 
Payments on term-loan .......................................................................................................
— 
Borrowing on term-loan     ......................................................................................................
— 
Repayments of notes payable    ...........................................................................................
(1,143,240) 
Purchase of minority interest    .............................................................................................
— 
Net cash provided by (used in) financing activities   ....................................................
(1,143,240) 
Net change in cash and cash equivalents   .....................................................................
7,518,709 
Foreign exchange impact on cash and cash equivalents     .........................................
11,038 
(Decrease) Increase in cash and cash equivalents during the period    ...................
7,529,747 
Cash and cash equivalents at beginning of year     ........................................................
3,971,226 
Cash and cash equivalents at end of year     .................................................................... $  9,644,248  $  29,027,124  $  11,500,973 

— 
  19,241,027 
3,511,229 
  (19,298,841)    17,313,686 
212,465 
  (19,382,876)    17,526,151 
  11,500,973 
  29,027,124 

— 
— 
6,000,000 
(1,704,118)   
(784,653)   

(5,064,376)   

(694,597)   

(84,035)   

— 

Supplemental schedule of non-cash activities

Notes payable issued for acquisitions   ........................................................................ $ 
—  $ 
Contingent consideration     ............................................................................................... $  2,576,005  $ 
Non-cash lease financing  ................................................................................................ $  9,429,523  $ 

893,314  $ 
541,000  $ 
—  $ 

— 
— 
— 

Supplemental cash flow information

Cash paid for income taxes    ............................................................................................ $  7,762,342  $  4,461,256  $  4,079,962 
Cash paid for interest    ....................................................................................................... $ 
17,850 

210,242  $ 

178,385  $ 

See notes to consolidated financial statements.

52

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
XPEL, Inc.
Notes to Consolidated Financial Statements

1. 

SIGNIFICANT ACCOUNTING POLICIES

Nature  of  Business  -  The  Company  is  based  in  San  Antonio,  Texas  and  sells,  distributes,  and 
installs  protective  films  and  coatings,  including  automotive  surface  and  paint  protection  film,  headlight 
protection, automotive and architectural window films and ceramic coatings.

The Company was incorporated in the state of Nevada, U.S.A. in October 2003 and its registered 

office is 618 W. Sunset Road, San Antonio, Texas, 78216. 

Basis  of  Presentation  -  The  consolidated  financial  statements  are  prepared  in  conformity  with 
GAAP and include the accounts of the Company and its wholly-owned or majority-owned subsidiaries. 
The  non-controlling  participants’  share  of  the  net  income  is  included  as  “Income  attributable  to  non-
controlling  interest”  on  the  Consolidated  Statements  of  Income  and  Comprehensive  Income.  
Intercompany  accounts  and  transactions  have  been  eliminated.    Certain  reclassifications  have  been 
made to conform to the current year presentation.

The  functional  currency  for  the  Company  is  the  United  States  dollar.   The  assets  and  liabilities  of 
each of its foreign subsidiaries are translated into U.S dollars using the exchange rate at the end of the 
balance  sheet  date.    Revenues  and  expenses  are  translated  at  the  average  exchange  rates  for  the 
period.    Gains  and  losses  from  translations  are  recognized  in  foreign  currency  translation  included  in 
accumulated other comprehensive (loss) income in the accompanying consolidated balance sheets. The 
ownership percentages and functional currencies of the entities included in these consolidated financial 
statements are as follows:

Subsidiaries

Functional Currency

% Owned by XPEL, Inc.

XPEL, Ltd.     ............................................................................................... UK Pound Sterling

XPEL Canada Corp.    .............................................................................. Canadian Dollar

XPEL B.V.    ................................................................................................ Euro

XPEL Germany GmbH   .......................................................................... Euro

XPEL de Mexico S. de R.L. de C.V.     .................................................... Peso

XPEL Acquisition Corp.     ......................................................................... Canadian Dollar

Protex Canada, Inc.     ............................................................................... Canadian Dollar

Apogee Corp.   .......................................................................................... New Taiwan Dollar

XPEL Slovakia      ........................................................................................ Euro

XPEL France   ........................................................................................... Euro

PermaPlate Film, LLC

1 One Armor, Inc.

TintNet, Inc.

North 1 Technologies, Inc.

1716808 Alberta, Ltd. o/a Shadow Tint

6873391 Canada, Ltd. o/a Shadow Shield

invisiFRAME, Ltd.

US Dollar

US Dollar

US Dollar

Canadian Dollar

Canadian Dollar

Canadian Dollar

UK Pound Sterling

 100 %

 100 %

 100 %

 100 %

 100 %

 100 %

 100 %

 100 %

 100 %

 100 %

 100 %

 100 %

 100 %

 100 %

 100 %

 100 %

 100 %

Segment Reporting - Management has concluded that our chief operating decision maker (“CODM”) 
is our chief executive officer. The Company’s CODM reviews the entire organization’s consolidated results 
as  a  whole  on  a  monthly  basis  to  evaluate  performance  and  make  resource  allocation  decisions.  
Management views the Company’s operations and manages its business as one operating segment.

Use of Estimates - The preparation of these consolidated financial statements in conformity to U.S. 
Generally  Accepted  Accounting  Principles  (“GAAP”)  requires  management  to  make  judgments  and 

53

XPEL, Inc.
Notes to Consolidated Financial Statements

estimates and form assumptions that affect the reported amounts of assets and liabilities at the date of 
the  consolidated  financial  statements  and  reported  amounts  of  revenues  and  expenses  during  the 
reporting  period.  Estimates  and  underlying  assumptions  are  reviewed  on  an  ongoing  basis.  Actual 
outcomes may differ from these estimates under different assumptions and conditions.

Foreign Currency Translation - The U.S. dollar is the functional currency of our domestic operations 
located  in  the  United  States.  The  financial  statements  of  subsidiaries  located  outside  of  the  U.S.  are 
generally  measured  using  the  local  currency  as  the  functional  currency.   Assets  and  liabilities  of  these 
subsidiaries are translated at the rates of exchange at the balance sheet date. Income and expense items 
are translated at average monthly rates of exchange. The resultant translation adjustments are included 
in accumulated other comprehensive income, a separate component of stockholders’ equity.

Cash  and  Cash  Equivalents  -  Cash  and  cash  equivalents  consist  of  cash  and  highly  liquid 
investments  with  an  original  maturity  of  three  months  or  less  at  the  date  of  purchase.  The  balance,  at 
times, may exceed federally insured limits.

Accounts Receivable - Accounts receivable are shown net of an allowance for doubtful accounts of 
$250,082  and  $90,844  as  of  December  31,  2021  and  2020,  respectively.  The  Company  evaluates  the 
adequacy of its allowances by analyzing the aging of receivables, customer financial condition, historical 
collection  experience,  the  value  of  any  collateral  and  other  economic  and  industry  factors.  Actual 
collections  may  differ  from  historical  experience,  and  if  economic,  business  or  customer  conditions 
deteriorate  significantly,  adjustments  to  these  reserves  may  be  required.  When  the  Company  becomes 
aware of factors that indicate a change in a specific customer’s ability to meet its financial obligations, the 
Company  records  a  specific  reserve  for  credit  losses. At  December  31,  2021,  there  were  no  significant 
accounts receivable concentrations. Accounts receivable from two large customers accounted for 24.7% 
of the Company’s total accounts receivable balance at December 31, 2020.

Inventory  -  Inventories  of  all  operating  subsidiaries  are  comprised  of  film,  film-based  products,  film 
installation support products, and supplies which are valued at lower of cost or net realizable value, with 
cost  determined  on  a  weighted  average  cost  basis.  Inventory  costs  include  those  costs  directly 
attributable to products, including raw materials, labor and overhead. The Company provides reserves for 
discontinued,  slow-moving  and  excess  inventory  based  upon  historical  demand  calculations,  forecasted 
usage, estimated customer requirements and product line updates. As of December 31, 2021 and 2020, 
inventory reserves were $114,825 and $113,091, respectively.

Property, Plant and Equipment - Property and equipment are recorded at cost, with the exception of 
property and  equipment acquired in connection with  the Company’s acquisitions, which are recorded at 
fair  value  on  the  date  of  acquisition.  Expenditures  which  improve  or  extend  the  life  of  the  respective 
definite-lived  assets  are  capitalized,  whereas  expenditures  for  normal  repairs  and  maintenance  are 
charged to operations as incurred. Depreciation expense is computed using the straight-line method as 
follows:

Furniture and fixtures     ............................................................... 5 years
Computer equipment     ................................................................ 3-4 years
Vehicles      ...................................................................................... 5 years
Equipment      .................................................................................. 5-8 years
Leasehold improvements ......................................................... shorter of lease term or estimated useful life
Plotters   ........................................................................................ 4 years

54

XPEL, Inc.
Notes to Consolidated Financial Statements

The  following  table  presents  geographic  property,  plant  and  equipment,  net  of  accumulated 

depreciation, by region as of December 31:

United States .......................................................................................................................... $ 
Canada....................................................................................................................................
Europe   .....................................................................................................................................
Other........................................................................................................................................
Consolidated   .......................................................................................................................... $ 

2021
7,890,492  $ 
655,616 
1,117,692 
234,326 
9,898,126  $ 

2020
3,110,979 
674,821 
584,084 
336,364 
4,706,248 

Goodwill -  Goodwill represents the excess purchase price over the fair value of tangible net assets 
acquired  in  acquisitions  after  amounts  have  been  allocated  to  intangible  assets.  Goodwill  is  tested  for 
impairment at the reporting unit level on an annual basis (at December 31) and between annual tests if an 
event occurs or circumstances change that would more likely than not reduce the fair value of a reporting 
unit  below  its  carrying  value.  The  Company  recognized  no  goodwill  impairment  in  the  years  ended 
December  31,  2021  or  December  31,  2020,  and  there  is  no  significant  accumulated  impairment  of 
goodwill from prior years. Refer to Note 6, Goodwill for more information related to goodwill.

The following table presents geographic goodwill by region as of December 31:

United States .......................................................................................................................... $  16,348,332  $ 
Canada....................................................................................................................................
Europe   .....................................................................................................................................
Asia   ..........................................................................................................................................
Consolidated   .......................................................................................................................... $  25,655,428  $ 

5,874,291 
3,428,802 
4,003 

2021

2020
1,246,383 
3,137,153 
84,733 
3,948 
4,472,217 

Intangible  Assets  -  Intangible  assets  consist  primarily  of  software,  customer  relationships, 
trademarks and non-compete agreements. These assets are amortized on a straight-line basis over the 
period of time in which their expected benefits will be realized. 

The following table presents geographic intangible assets, net by region as of December 31:

United States .......................................................................................................................... $  25,909,551  $ 
Canada....................................................................................................................................
Europe   .....................................................................................................................................
Other........................................................................................................................................
Consolidated   .......................................................................................................................... $  32,732,771  $ 

3,360,456 
3,277,754 
185,010 

2021

2020
2,597,670 
2,273,627 
337,282 
215,401 
5,423,980 

The following table presents the anticipated useful lives of intangible assets:

Trademarks      .......................................................................................................................................................... 10 years
Software    ............................................................................................................................................................... 5 years
Trade name    .......................................................................................................................................................... 10-15 years
Contractual and customer relationships    .......................................................................................................... 9-10 years
Non-compete   ....................................................................................................................................................... 3-5 years
Other    ..................................................................................................................................................................... 2-10 years

Impairment  of  Long-Lived  Assets  -  The  Company  reviews  and  evaluates  long-lived  assets  for 
impairment  when  events  or  circumstances  indicate  that  the  carrying  amount  of  an  asset  may  not  be 
recoverable. When the undiscounted expected future cash flows are not sufficient to recover an asset’s 

55

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
XPEL, Inc.
Notes to Consolidated Financial Statements

carrying amount, the fair value is compared to the carrying value to determine the impairment loss to be 
recorded. Long-lived assets to be disposed of are reported at the lower of carrying amount or fair value, 
less  the  cost  to  sell.  Fair  values  are  determined  by  independent  appraisals  or  expected  sales  prices 
based  upon  market  participant  data  developed  by  third  party  professionals  or  by  internal  licensed  real 
estate professionals. Estimates of future cash flows and expected sales prices are judgments based upon 
the  Company’s  experience  and  knowledge  of  operations.  These  estimates  project  cash  flows  several 
years  into  the  future  and  are  affected  by  changes  in  the  economy,  real  estate  market  conditions  and 
inflation.

No impairment was recorded during the years ended December 31, 2021 or 2020.

Other Long-Term Liabilities - The balance presented as other long-term liabilities on the Company’s 
consolidated balance sheet at December 31, 2021 primarily relate to contingent liabilities associated with 
the  Company’s  2021  acquisition  of  invisiFRAME  Ltd.  and  the  Company’s  2020  acquisition  of  Veloce 
Innovation  and  a  reserve  for  uncertain  tax  positions.  For  further  information,  refer  to  Note  14,  Income 
Taxes, Note 15, Commitments and Contingencies and Note 3, Acquisitions of Businesses.

Revenue  Recognition  -  Our  revenue  is  comprised  primarily  of  product  and  services  sales  where 
we  act  as  principal  to  the  transaction.  All  revenue  is  recognized  when  the  Company  satisfies  its 
performance obligation(s) by transferring control/final benefit from the promised product or service to our 
customer. Due to the nature of our sales contracts, the majority of our revenue is recognized at a point 
in time. A performance obligation is a contractual promise to transfer a distinct product or service to a 
customer. A contract’s transaction price is allocated to each distinct performance obligation. Revenue is 
recorded net of returns and allowances. Sales, value add, and other taxes collected from customers and 
remitted  to  governmental  authorities  are  accounted  for  on  a  net  (excluded  from  revenues)  basis. 
Shipping  and  handling  costs  are  accounted  for  as  a  fulfillment  obligation,  on  a  net  basis,  and  are 
included  in  cost  of  sales.  See  Note  2,  Revenue,  for  additional  accounting  policies  and  transition 
disclosures.

Research  and  Development  -  Research  costs  are  charged  to  operations  when  incurred.  Software 
development  costs,  including  costs  associated  with  developing  software  patterns,  are  expensed  as 
incurred unless the Company incurred these expenses in the development of a new product or long-lived 
asset.  Research  and  development  costs  were  $370,012,  $143,568,  and  $602,446  in  the  years  ended 
December 31, 2021, 2020 and 2019, respectively.

Advertising  costs  -   Advertising  costs  are  charged  to  operations  when  incurred. Advertising  costs 
were  $1,106,185,  $571,204  and  $908,585  in  the  years  ended  December  31,  2021,  2020  and  2019, 
respectively.

Provisions  and  Warranties  -  We  provide  warranties  on  our  products.    Liability  under  the  warranty 
policy is based on a review of historical warranty claims.  Adjustments are made to the accruals as claims 
data  experience  warrant.  The  following  table  presents  a  summary  of  our  warranty  liabilities  as  of 
December 31, 2021 and 2020:

Warranty balance at beginning of period  ........................................................................... $ 
Warranties assumed in period    .............................................................................................
Payments   ................................................................................................................................
Warranty balance at end of period     ..................................................................................... $ 

2021

2020

52,006  $ 

398,075 
(374,752)   

75,329  $ 

65,591 
283,458 
(297,043) 
52,006 

Income Taxes - Deferred income tax assets and liabilities are computed for differences between the 
financial statement and tax bases of assets and liabilities that will result in taxable or deductible amounts 
in  the  future.  Such  deferred  income  tax  asset  and  liability  computations  are  based  on  enacted  tax  laws 

56

 
 
 
XPEL, Inc.
Notes to Consolidated Financial Statements

and rates applicable to periods in which the differences are expected to affect taxable income. Valuation 
allowances are established when necessary to reduce deferred tax assets to the amounts expected to be 
realized.  Income  tax  expense  is  the  tax  payable  or  refundable  for  the  period  plus  or  minus  the  change 
during  the  period  in  deferred  and  other  tax  assets  and  liabilities.  The  Company  accounts  for  the  tax 
impact of including Global Intangible Low-Taxed Income (“GILTI”) in U.S. taxable income as a period cost.

Stock-Based Compensation - We measure stock-based compensation cost at the grant date based 
on  the  fair  value  of  the  award.  Compensation  expense  is  recognized  over  the  period  during  which  the 
recipient provides service in exchange for the awards. Excess income tax benefits related to share-based 
compensation expense are recognized as income tax expense or benefit in the Consolidated Statements 
of Income. We account for forfeitures as they occur, rather than estimate expected forfeitures.

Accumulated  Other  Comprehensive 

Income  (Loss)  (“AOCI”)  -  The  Company  reports 
comprehensive  income  (loss)  that  includes  net  income  (loss)  and  other  comprehensive  income  (loss). 
Other  comprehensive  income  (loss)  refers  to  expenses,  gains  and  losses  that  are  not  included  in  net 
earnings. These amounts are also presented in the Consolidated Statements of Comprehensive Income. 
As  of  December  31,  2021,  2020  and  2019,  respectively,  AOCI  relates  to  foreign  currency  translation 
adjustments. 

Earnings  Per  Share  -  Basic  earnings  per  share  is  calculated  by  dividing  net  income  for  the  year 
attributable  to  common  stockholders  by  the  weighted  average  number  of  common  shares  outstanding 
during  the  year.  Diluted  earnings  per  share  is  calculated  by  dividing  the  net  income  attributable  to 
common stockholders by the weighted average number of shares outstanding during the period plus the 
weighted  average  number  of  shares  that  would  be  issued  on  the  conversion  of  all  the  dilutive  potential 
ordinary shares into common shares.

Acquisitions  of  Businesses  -  Identifiable  assets  acquired  and  liabilities  and  contingent  liabilities 
assumed  in  a  business  combination  are  measured  initially  at  their  fair  values  at  the  acquisition  date, 
irrespective of the extent of any non-controlling interest. The excess of the fair value of the consideration 
transferred including the recognized amount of any non-controlling interest in the acquiree, over the fair 
value of the Company’s share of the identifiable net assets acquired is recorded as goodwill. Acquisition-
related  expenses  are  recognized  separately  from  the  business  combination  and  are  recognized  as 
general  and  administrative  expense  as  incurred.  The  Company  evaluates  the  materiality  of  required 
disclosures related to our business combinations using quantitative and qualitative measures. 

Fair  Value  Measurements  -  Fair  value  is  defined  as  the  price  that  would  be  received  to  sell  an 
asset  or  paid  to  transfer  a  liability  in  an  orderly  transaction  between  market  participants  at  the 
measurement  date.  Assets  and  liabilities  measured  at  fair  value  are  classified  using  the  following 
hierarchy, which is based upon the transparency of inputs to the valuation as of the measurement date:

Level 1:     .................... Valuation  is  based  on  observable  inputs  such  as  quoted  market  prices 
(unadjusted) for identical assets or liabilities in active markets.
Level 2:     .................... Valuation  is  based  on  inputs  such  as  quoted  market  prices  for  similar  assets  or 
liabilities  in  active  markets  or  other  inputs  that  are  observable  for  the  asset  or 
liability,  either  directly  or  indirectly,  for  substantially  the  full  term  of  the  financial 
instrument.

Level 3:     .................... Valuation  is  based  upon  other  unobservable  inputs  that  are  significant  to  the  fair 

value measurement.

In  making  fair  value  measurements,  observable  market  data  must  be  used  when  available.  When 
inputs used to measure fair value fall within different levels of the hierarchy, the level within which the fair 
value  measurement  is  categorized  is  based  on  the  lowest  level  input  that  is  significant  to  the  fair  value 
measurement.

57

XPEL, Inc.
Notes to Consolidated Financial Statements

Recently Adopted Accounting Pronouncements

In  December  2019,  the  Financial  Accounting  Standards  Board  ("FASB")  issued  Accounting 
Standards  Update  ("ASU")  No.  2019-12,  Income  Taxes  (Topic  740):  Simplifying  the  Accounting  for 
Income  Taxes.    The ASU  removes  certain  exceptions  to  the  general  principles  in  Topic  740  and  also 
clarifies  and  amends  existing  guidance  to  improve  consistent  application.    This ASU  was  effective  for 
fiscal  years  beginning  after  December  15,  2020,  including  interim  periods  within  that  fiscal  year.    The 
Company has adopted this ASU without a material change to its consolidated financial statements.

In  October  2021,  the  FASB  issued  ASU  No.  2021-08,  Business  Combinations  (Topic  805): 
Accounting  for  Contract  Assets  and  Contract  Liabilities  from  Contracts  with  Customers.  The  ASU 
clarifies  the  treatment  of  contract  assets  and  liabilities  acquired  during  a  business  combination.  The 
Company has elected to early-adopt this standard. Adoption of this standard had no material effect on 
the Company’s consolidated financial statements.

Recent Accounting Pronouncements Issued and Not Yet Adopted

In  June  2016,  the  FASB  issued  ASU  2016-13,  “Financial  Instruments  —  Measurement  of  Credit 
Losses on Financial Instruments”, which requires measurement and recognition of expected credit losses 
for  financial  assets  held. ASU  2016-13  is  effective  for  the  Company  beginning  January  1,  2023  and  is 
required to be applied prospectively. We are currently evaluating the impact that ASU 2016-13 will have 
on our consolidated financial statements.

2. 

REVENUE

Revenue recognition

The Company recognizes revenue when it satisfies a performance obligation by transferring control of 
the  promised  goods  and  services  to  a  customer,  in  an  amount  that  reflects  the  consideration  that  it 
expects  to  receive  in  exchange  for  those  goods  or  services.  This  is  achieved  through  applying  the 
following five-step model:

•

•

•

•

•

Identification of the contract, or contracts, with a customer;

Identification of the performance obligations in the contract;

Determination of the transaction price;

Allocation of the transaction price to the performance obligations in the contract; and

Recognition of revenue when, or as, the Company satisfies a performance obligation.

The  Company  generates  substantially  all  of  its  revenue  from  contracts  with  customers,  whether 
formal or implied. Sales taxes collected from customers are remitted to the appropriate taxing jurisdictions 
and  are  excluded  from  sales  revenue  as  the  Company  considers  itself  a  pass-through  conduit  for 
collecting and remitting sales taxes, with the exception of taxes assessed during the procurement process 
of select inventories. Shipping and handling costs are included in cost of sales.

Revenue from product and services sales are recognized when control of the goods is transferred to 
the customer which occurs at a point in time typically upon shipment to the customer or completion of the 
service.    This  standard  applies  to  all  contracts  with  customers,  except  for  contracts  that  are  within  the 
scope  of  other  standards,  such  as  leases,  insurance,  collaboration  arrangements  and  financial 
instruments.

Based upon the nature of the products the Company sells, its customers have limited rights of return 
which  are  immaterial.  Discounts  provided  by  the  Company  to  customers  at  the  time  of  sale  are 
recognized as a reduction in sales as the products are sold.  

58

XPEL, Inc.
Notes to Consolidated Financial Statements

Warranty obligations associated with the sale of our products are assurance-type warranties that are 
a guarantee of the product’s intended functionality and, therefore, do not represent a distinct performance 
obligation within the context of the contract.  Warranty expense is included in cost of sales.

We apply a practical expedient to expense direct costs of obtaining a contract when incurred because 

the amortization period would have been one year or less.

Under  its  contracts  with  customers,  the  Company  stands  ready  to  deliver  product  upon  receipt  of  a 
purchase  order. Accordingly,  the  Company  has  no  performance  obligations  under  its  contracts  until  its 
customers submit a purchase order. The Company does not enter into commitments to provide goods or 
services that have terms greater than one year. In limited cases, the Company does require payment in 
advance of shipping product.  Typically, product is shipped within a few days after prepayment is received.  
These  prepayments  are  recorded  as  contract  liabilities  on  the  consolidated  balance  sheet  and  are 
included  in  accounts  payable  and  accrued  liabilities.  See  Note  10  of  the  Notes  to  our  Consolidated 
Financial Statements for further information.  As the performance obligation is part of a contract that has 
an original expected duration of less than one year, the Company has applied the practical expedient to 
omit disclosures regarding remaining performance obligations.  

59

XPEL, Inc.
Notes to Consolidated Financial Statements

The  following  table  summarizes  transactions  included  within  contract  liabilities  for  the  years  ended 

December 31, 2021, 2020 and 2019, respectively. 

Balance, December 31, 2018    ................................................................................................................ $ 

Revenue recognized related to payments included in the December 31, 2018 balance    ............

Balance, Payments received for which performance obligations have not been satisfied ..........

Effect of Foreign Currency Translation     ................................................................................................

Balance, December 31, 2019    ................................................................................................................ $ 

Revenue recognized related to payments included in the December 31, 2019 balance    ............

Balance, Payments received for which performance obligations have not been satisfied ..........

Effect of Foreign Currency Translation     ................................................................................................

Balance, December 31, 2020    ................................................................................................................ $ 

Revenue recognized related to payments included in the December 31, 2020 balance    ............

Payments received for which performance obligations have not been satisfied     ..........................

Effect of Foreign Currency Translation

Balance, December 31, 2021    ................................................................................................................ $ 

136,213 

(115,670) 

537,683 

1,006 

559,232 

(529,268) 

210,064 

4,809 

244,837 

(198,982) 

773,297 

(1,197) 

817,955 

When  the  Company  transfers  goods  or  services  to  a  customer,  payment  is  due,  subject  to  normal 
terms,  and  is  not  conditional  on  anything  other  than  the  passage  of  time. Typical  payment  terms  range 
from  due  upon  receipt  to  30  days,  depending  on  the  type  of  customer  and  relationship.  At  contract 
inception, the Company expects that the period of time between the transfer of goods to the customer and 
when  the  customer  pays  for  those  goods  will  be  less  than  one  year,  which  is  consistent  with  the 
Company’s standard payment terms. Accordingly, the Company has elected the practical expedient to not 
adjust  for  the  effects  of  a  significant  financing  component.  As  such,  these  amounts  are  recorded  as 
receivables and not contract assets.

The  table  below  sets  forth  the  disaggregation  of  revenue  by  product  category  for  the  years  ended 

December 31, 

Product Revenue

2021

2020

2019

Paint protection film     .................................................................................... $ 169,879,447  $ 110,786,164  $  97,341,865 

Window film    ..................................................................................................

  38,363,432 

  20,950,591 

  11,384,437 

Other..............................................................................................................

9,039,652 

4,525,312 

3,478,437 

Total    ...........................................................................................................

  217,282,531 

  136,262,067 

  112,204,739 

Service Revenue

Software    ........................................................................................................ $  4,373,083  $  3,489,348  $  3,263,391 

Cutbank credits   ............................................................................................

  12,371,991 

7,784,554 

7,253,610 

Installation labor    ..........................................................................................

  24,252,774 

  10,925,525 

6,620,527 

Training   .........................................................................................................

982,698 

462,954 

590,614 

Total    ...........................................................................................................

  41,980,546 

  22,662,381 

  17,728,142 

Total    ........................................................................................................... $ 259,263,077  $ 158,924,448  $ 129,932,881 

Our largest customer (the China Distributor) accounted for 17.9%, 20.6% and 23.5% of our net sales 

during the years ended December 31, 2021, 2020 and 2019, respectively. 

60

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
XPEL, Inc.
Notes to Consolidated Financial Statements

3. 

ACQUISITIONS OF BUSINESSES

The Company completed the following acquisitions during the years ended December 31, 2021, 2020 and 

2019:

Acquisition 
Date
November 1, 
2021     ................

October 1, 
2021     ................

October 1, 
2021     ................

May 25, 2021   .

December 31, 
2020     ................
October 30, 
2020     ................
February 1, 
2020     ................
December 20, 
2019     ................

Name/Location/Description

* invisiFRAME, Ltd, Shrewsbury, Shropshire, United 

Kingdom, bicycle paint protection film pattern 
designer and retailer

Purchase 
Price

Acquisition Type
$  7,389,648  Share Purchase

* Tintnet, Inc. and 1 One Armor, Inc., Scottsdale, 

$ 13,000,000  Share Purchase

Arizona, United States, window and paint protection 
film distribution and installation

* 6873391 Canada Ltd. o/a Shadow Shield, 1716808 

$  7,177,646  Share Purchase

Acquisition 
Purpose

Market 
Expansion

Market 
Expansion

Local market 
expansion

Alberta Ltd. o/a Shadow Tint, and North 1 
Technologies, Calgary, Alberta, Canada, window 
and paint protection film distribution,  installation 
provider and pattern developer
PermaPlate Film LLC, Salt Lake City, Utah, United 
States, Window film distribution and installation 
business

Veloce Innovation, Houston, Texas, United States, 
Window film installation business
France Auto Racing, Dijon, France, Paint protection 
film distributor
Protex Centre, Laval, Quebec, Canada - Paint 
protection installation shop
Paintshield, Ltd., Salisbury, Wiltshire, United 
Kingdom - Paint protection and window film 
installation shop

$ 30,000,000  Membership 

Interest Purchase

Market 
Expansion

$  1,441,000  Asset Purchase

$  329,390  Asset Purchase

$  2,475,270  Share Purchase

$  127,623  Asset Purchase

Local market 
expansion
Local market 
expansion
Local market 
expansion
Local market 
expansion

*The purchase price and purchase price allocation for these acquisitions has not yet been finalized and is preliminary in 
nature. These figures will be finalized within one year of the acquisition date.

61

XPEL, Inc.
Notes to Consolidated Financial Statements

The total purchase price for acquisitions completed during the years ended December 31, 2021, 2020 and 

2019 are as follows:

2021 
Acquisitions

December 31,

2020 
Acquisitions

2019 
Acquisitions

   .................................................................................................................... $  54,991,289  $  2,811,346  $ 

Purchase Price
Cash1
Promissory note   ..................................................................................................
Contingent consideration     ..................................................................................

— 
2,576,005 

893,314 
541,000 

$  57,567,294  $  4,245,660  $ 

Allocation
Cash    ..................................................................................................................... $  3,788,920  $ 
Accounts receivable   ...........................................................................................
Inventory      ..............................................................................................................
Prepaid expenses and other assets    ................................................................
Other long-term assets     ......................................................................................
Property and equipment    ....................................................................................
Right-of-use lease assets    .................................................................................
Software    ...............................................................................................................
Trade name    .........................................................................................................
Acquired patterns   ...............................................................................................
Customer relationships     ......................................................................................
Non-compete .......................................................................................................
Goodwill    ...............................................................................................................
Current portion of lease liabilities   .....................................................................
Accounts payable and accrued liabilities ........................................................
Non-current portion of lease liabilities     .............................................................
Assumed debt   .....................................................................................................
Deferred tax liability      ...........................................................................................
Taxes payable

3,250,364 
2,894,866 
73,094 
7,377 
440,095 
— 
— 
2,120,754 
488,397 
  26,328,900 
— 
  21,284,381 
— 

(1,982,970)   

(1,126,884)   

— 
— 

— 

242,808  $ 
206,808 
182,336 
3,764 
6,197 
161,702 
587,587 
1,027 
— 
— 
1,896,220 
179,093 
1,938,656 

(73,297)   
(154,802)   
(514,290)   
(108,764)   
(274,333)   
(35,052)   

$  57,567,294  $  4,245,660  $ 

127,623 
— 
— 
127,623 

— 
— 
— 
— 
— 
5,038 
— 
— 
25,918 
52,083 
— 
— 
44,584 
— 
— 
— 
— 
— 
— 
127,623 

1Total cash consideration is comprised of amounts paid on closing dates plus holdback amounts to be paid in the future.

Intangible  assets  acquired  in  the  years  ended  December  31,  2021  and  2020  have  a  weighted  average 
useful  life  of  9  years.  Intangible  assets  acquired  in  the  year  ended  December  31,  2019  have  a  weighted 
average useful life of 2 years. 

Goodwill  for  these  acquisitions  relates  to  the  expansion  into  new  geographical  areas,  the  acquired 
employee  knowledge  of  the  various  markets,  distribution  knowledge  by  the  employees  of  the  acquired 
businesses, as well as the expected synergies resulting from the acquisitions.

Goodwill and other intangibles acquired in taxable asset purchases are analyzed for allowable amortization 

for tax purposes over appropriate periods as prescribed by applicable regulatory jurisdictions. 

Acquisition  costs  incurred  related  to  these  acquisitions  were  immaterial  and  were  included  in  selling, 

general and administrative expenses.

62

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
XPEL, Inc.
Notes to Consolidated Financial Statements

The purchase agreements for the acquisitions completed on October 1, 2021 included provisions in which  
portions  of  the  cash  consideration  will  be  kept  as  holdbacks  until  a  future  period.  Future  payments  of 
$2,007,294 will be made for these holdbacks.

The  acquired  companies  were  consolidated  into  our  financial  statements  on  their  respective  acquisition 
dates.  The  aggregate  revenue  and  net  income  of  our  2021  acquisitions  consolidated  into  our  2021 
consolidated financial statements from the respective dates of acquisition were $16,569,435 and $1,569,235, 
respectively. The aggregate revenue and operating income of our 2020 acquisitions consolidated into our 2020 
consolidated  financial  statements  from  the  respective  dates  of  acquisition  were  $3,816,509  and  $1,125,311, 
respectively. The acquisition completed in our 2019 fiscal year did not have a material impact on our financial 
statements. 

The  following  unaudited  pro  forma  financial  information  presents  our  results,  including  the  estimated 
expenses  relating  to  the  amortization  of  intangibles  purchased,  as  if  the  acquisitions  during  the  year  ended 
December 31, 2021 had occurred on January 1, 2021 and 2020:

Twelve Months Ended

December 31,

2021 
(Unaudited)

2020 
(Unaudited)

Revenue.............................................................................................................................................. $ 287,766,877  $ 201,302,152 

Net income    ......................................................................................................................................... $  33,345,208  $  21,259,199 

The unaudited consolidated pro forma combined financial information does not purport to be indicative of 
the results which would have been obtained had the acquisitions been completed as of the beginning of the 
earliest period presented or of results that may be obtained in the future. In addition, they do not include any 
benefits that may result from the acquisition due to synergies that may be derived from the elimination of any 
duplicative costs.

63

XPEL, Inc.
Notes to Consolidated Financial Statements

4. 

PROPERTY AND EQUIPMENT, NET 

Property and equipment consists of the following:

December 31, 2021 December 31, 2020

Furniture and fixtures     ................................................................................................ $ 

2,146,522  $ 

Computer equipment    ................................................................................................

Vehicles   .......................................................................................................................

Equipment    ..................................................................................................................

Leasehold improvements     .........................................................................................

Plotters    ........................................................................................................................

Construction in Progress     ..........................................................................................

Total property and equipment    ..................................................................................

Less: accumulated depreciation     .............................................................................

2,201,462 

821,678 

3,571,517 

5,137,705 

2,132,930 

117,505 

16,129,319 

6,231,193 

Property and equipment, net ................................................................................... $ 

9,898,126  $ 

1,349,037 

1,482,911 

760,335 

1,955,254 

2,055,798 

1,282,630 

321,764 

9,207,729 

4,501,481 

4,706,248 

Depreciation  expense  for  the  years  ended  December  31,  2021,  2020  and  2019  was  $1,887,048, 
$1,274,095  and  $915,918,  respectively.  Depreciation  expense  for  equipment  used  in  production  is 
recorded  to  cost  of  goods  sold.  All  other  depreciation  is  recorded  within  general  and  administrative 
expense.

5. 

INTANGIBLE ASSETS, NET

Intangible assets consists of the following:

December 31, 
2021

December 31, 
2020

Trademarks     ........................................................................................................................... $ 
Software    .................................................................................................................................
Trade name    ...........................................................................................................................
Contractual and customer relationships     ...........................................................................
Non-compete .........................................................................................................................
Other.......................................................................................................................................
Total at cost    ............................................................................................................................
Less: Accumulated amortization  .........................................................................................
Intangible assets, net    ............................................................................................................ $  32,732,771  $ 

3,431,276 
2,578,877 
31,325,826 
458,655 
692,862 
38,987,632 
6,254,861 

500,136  $ 

373,374 
2,598,985 
497,545 
5,043,915 
458,536 
213,218 
9,185,573 
3,761,593 
5,423,980 

Amortization  expense  for  the  years  ended  December  31,  2021,  2020  and  2019  was  $2,500,620, 
$955,937 and $781,105, respectively. Based on the carrying value of definite-lived intangible assets as of 
December 31, 2021, we estimate our future amortization expense will be as follows:

2022
2023
2024
2025
2026
Thereafter

$ 

4,491,314 
4,370,107 
4,077,835 
3,818,080 
3,708,301 
$  12,267,134 

64

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
XPEL, Inc.
Notes to Consolidated Financial Statements

6. 

GOODWILL

The  following  table  summarizes  changes  in  the  carrying  amounts  of  goodwill  for  the  years  ended 

December 31, 2021 and 2020:

Balance at December 31, 2019 ......................................................................................................................... $ 
Additions   .................................................................................................................................................................  
Foreign currency translation     ...............................................................................................................................  
Balance at December 31, 2020 ......................................................................................................................... $ 

2,406,512 
1,938,656 
127,049 
4,472,217 

Balance at December 31, 2020 ......................................................................................................................... $ 
Additions   .................................................................................................................................................................  
Foreign currency translation     ...............................................................................................................................  
(101,170) 
Balance at December 31, 2021 ......................................................................................................................... $  25,655,428 

4,472,217 
21,284,381 

The  Company  completed  various  domestic  and  international  business  acquisitions  during  the  year 
ended December 31, 2021. Refer to Note 3, Acquisitions of Businesses for additional information related 
to goodwill added from these acquisitions. 

7. 

INVENTORIES

The components of inventory, net of reserves, are summarized as follows:

Raw materials     ........................................................................................................................ $ 
Work in process     .....................................................................................................................
Finished goods    ......................................................................................................................
Inventory, net

December 31, 
2020

December 31, 
2021
2,698,512  $ 
180,009 
49,057,643 

— 
— 
22,364,126 
$  51,936,164  $  22,364,126 

8. 

DEBT

REVOLVING FACILITIES

The  Company  has  a  $75,000,000  revolving  line  of  credit  with  Texas  Partners  Bank  (which  does 
business as the Bank of San Antonio). The Texas Partners Bank facility was established on May 21, 2021 
with  a  $57,000,000  limit  which  was  increased  to  $75,000,000  on  December  29,  2021.  This  facility 
replaced  a  previous  $8,500,000  revolving  credit  facility  and  a  $6,000,000  term  loan  facility.  The 
outstanding balances on the prior loan agreements were fully repaid by the Company and the agreements 
were  terminated  when  we  entered  into  the  new  facility.  The  facility  is  utilized  to  fund  the  Company's 
working capital needs and other strategic initiatives, and is secured by a security interest in substantially 
all of the Company's current and future assets. Borrowings under the credit agreement bear interest on 
borrowed amounts at the Wall Street Journal U.S.  Prime  Rate less  0.75% per annum  if the Company's 
EBITDA ratio is equal to or less than 2.00 to 1.00 or the Wall Street Journal U.S. Prime rate less 0.25% if 
the  Company's  EBITDA  ratio  (as  defined  in  the  facility)  is  greater  than  2.00  to  1.00.  The  facility  also 
contains a fee of 0.25% of the unused capacity on the facility. The interest rate for this credit facility as of 
December 31, 2021 was 2.50%. The Company paid interest charges on borrowings under this facility of 
$154,549  during  the  year  ended  December  31,  2021,  and  had  a  balance  of  $25.0  million  as  of 
December 31, 2021. This facility matures on July 5, 2024. 

The  Loan  Agreement  governing  the  facility  contains  customary  covenants  relating  to  maintaining 
legal  existence  and  good  standing,  complying  with  applicable  laws,  delivery  of  financial  statements, 
payment of taxes and maintaining insurance. The Loan Agreement contains two financial covenants: 

65

 
 
 
 
XPEL, Inc.
Notes to Consolidated Financial Statements

(1) Senior Funded Debt (as defined in the Loan Agreement) divided by EBITDA (as defined in the 
Loan Agreement) at or below 3.50 : 1.00 when tested at the end of each fiscal quarter on a rolling four-
quarter basis, and 

(2) A minimum Debt Service Coverage Ratio (as defined in the Loan Agreement) of 1.25 : 1.00 at 

the end of each fiscal quarter when measured on a rolling four-quarter basis.

The Company also has a CAD $4,500,000 revolving credit facility through HSBC Bank Canada, and 
is  maintained  by  XPEL  Canada  Corp.,  a  wholly-owned  subsidiary  of  XPEL.  This  Canadian  facility  is 
utilized  to  fund  the  Company's  working  capital  needs  in  Canada.  This  facility  bears  interest  at  HSBC 
Canada  Bank’s  prime  rate  plus  0.25%  per  annum  and  is  guaranteed  by  the  parent  company.  As  of 
December 31, 2021 and 2020, no balance was outstanding on this line of credit. 

As of December 31, 2021 and December 31, 2020, the Company was in compliance with all debt 

covenants.

NOTES PAYABLE

As  part  of  its  acquisition  strategy,  the  Company  uses  a  combination  of  cash  and  unsecured  non-
interest bearing promissory notes payable to fund its business acquisitions. The Company discounts the 
promissory note to fair value using market interest rates at the time of the acquisition. 

Notes payable are summarized as follows:

Term-loan     ...............................................................
Face value of acquisition notes payable    ...........

3.50%
2.93%

Weighted 
Average Interest 
Rate

Matures

2023
2023

Total face value of notes payable   ......................................................................................

December 31, 
2021

December 31, 
2020

— 
458,188 

458,188 

5,056,240 
1,428,384 

6,484,624 

Unamortized discount   ..........................................................................................................

(7,058)   

(348,261) 

Current portion   ......................................................................................................................

(375,413)   

(2,568,172) 

Total long-term debt     ............................................................................................................. $ 

75,717  $ 

3,568,191 

The approximate future principal payments on notes payable are as presented in the table below. 

2022  ................................................................................................................................................................... $ 

2023  ...................................................................................................................................................................

Thereafter       .........................................................................................................................................................

376,325 

81,863 

— 

$ 

458,188 

9. 

EMPLOYEE BENEFIT PLANS

The Company sponsors defined contribution plans for substantially all employees. Annual Company 
contributions  under  the  plans  are  discretionary.  Company  contribution  expenses  were  $531,573, 
$278,434 and $174,744 for the plan years ended December 31, 2021, 2020 and 2019, respectively.

66

 
 
 
 
 
 
 
 
 
 
XPEL, Inc.
Notes to Consolidated Financial Statements

10. 

ACCOUNTS PAYABLE AND ACCRUED LIABILITIES

The  following  table  presents  significant  accounts  payable  and  accrued  liability  balances  as  of  the 

periods ending:

Trade payables    .................................................................................................... $ 
Payroll liabilities   ...................................................................................................  
Contract liabilities    ................................................................................................  
Acquisition holdback payments    ........................................................................  
Other liabilities   .....................................................................................................  

25,174,805  $ 

12,987,487 

3,385,307 

817,955 

2,007,294 

1,529,254 

2,266,643 

244,837 

— 

1,298,495 

December 31, 2021

December 31, 2020

$ 

32,914,615  $ 

16,797,462 

11. 

CAPITAL STOCK

Shares issued and outstanding at both December 31, 2021 and 2020 were 27,612,597. Par value of 

these shares for these same dates was $27,613. 

12. 

STOCK-BASED COMPENSATION

The  Equity  Incentive  Plan  (the  “Plan”)  was  approved  at  the  May  28,  2020  Annual  Meeting  of 
Stockholders.  Under  this  plan,  275,000  shares  of  the  Company’s  Common  Stock  are  reserved  for 
issuance,  as  administered  by  the  Company’s  Compensation  Committee.  Awards  may  be  granted  to 
employees,  consultants,  or  directors  of  the  Company  or  any  parent  or  subsidiary  of  the  Company; 
provided  that  incentive  stock  options  may  be  granted  only  to  employees.  If  an  award  made  under  the 
Plan  expires,  if  it  is  terminated,  surrendered,  cancelled,  or  otherwise  becomes  unexercisable,  or  if  an 
award is forfeited in whole or in part or is forfeited due to failure to vest, then the unpurchased shares 
under  such  award  will  become  available  for  future  grant  under  the  Plan.  The  Plan  allows  for  different 
types of awards to be granted.

Stock options awarded under the Plan must be at least equal to the fair market value of a share of 
our  Common  Stock  on  the  date  of  the  grant. Any  option  period  will  not  exceed  10  years,  except  with 
respect  to  any  participant  who  owns  more  than  10%  of  the  voting  power  of  all  classes  of  stock  of  the 
Company.

Restricted stock, Restricted Stock Units (“RSUs”), Performance Units and Performance Shares, and 
Other Share-based Awards may be granted at the discretion of the Compensation Committee according 
to terms and conditions set by the Compensation Committee, subject to the provisions of the Plan.

67

 
 
 
 
XPEL, Inc.
Notes to Consolidated Financial Statements

RSU activity for the year ended December 31, 2021 is summarized as follows:

Number of Restricted 
Stock Units

Weighted Average 
Grant Value Per 
Share

Outstanding at December 31, 2020     ..........................................................

— 

   Granted   ......................................................................................................

17,520  $ 

   Vested    .........................................................................................................

   Forfeited or canceled     ...............................................................................

Outstanding at December 31, 2021     ..........................................................

— 

— 

17,520  $ 

N/A

84.19 

N/A

N/A

84.19 

During the year ended December 31, 2021, we recorded compensation expense of $169,012 related 

to RSUs issued under the Plan.

13. 

FAIR VALUE MEASUREMENTS

ASC  820  prioritizes  the  inputs  to  valuation  techniques  used  to  measure  fair  value  into  the  following 

hierarchy:

Level 1 – Observable inputs such as quoted prices (unadjusted) in active markets for identical assets 

or liabilities.

Level 2 – Inputs other than the quoted prices in active markets that are observable either directly or 
indirectly,  including:  quoted  prices  for  similar  assets  and  liabilities  in  active  markets;  quoted  prices  for 
identical or similar assets and liabilities in markets that are not active or other inputs that are observable 
or can be corroborated by observable market data.

Level 3 – Unobservable inputs that are supported by little or no market data and require the reporting 

entity to develop its own assumptions.

Financial instruments include cash and cash equivalents, accounts receivable, accounts payable, our 
line  of  credit,  and  long-term  debt.  The  carrying  amounts  of  cash  and  cash  equivalents,  accounts 
receivable,  accounts  payable,  our  line  of  credit,  and  short-term  borrowings  approximate  fair  value 
because of the near-term maturities of these financial instruments. The carrying value of the Company’s 
notes  payable  approximates  fair  value  due  to  the  relatively  short-term  nature  and  interest  rates  of  the 
notes.  The  carrying  value  of  the  Company's  long-term  debt  approximates  fair  value  due  to  the  interest 
rates being market rates. 

The  estimated  fair  value  of  debt  is  based  on  market  quotes  for  instruments  with  similar  terms  and 

remaining maturities.

As  more  fully  described  in  Note  3,  Acquisitions  of  Businesses,  the  Company  incurred  contingent 
liabilities  in  relation  to  the  2021  acquisition  of  invisiFRAME  Ltd.  and  the  2020  acquisition  of  Veloce 
Innovation. The payments of these liabilities is contingent on attainment of certain revenue performance 
metrics in future years. The fair value of these liabilities was determined using a Monte Carlo Simulation 
method  based  on  the  probability  and  timing  of  certain  future  payments  related  to  these  metrics.  These 
liabilities are accounted for as Level 3 liabilities within the fair value hierarchy.

68

 
 
 
 
 
XPEL, Inc.
Notes to Consolidated Financial Statements

Level 3 liabilities measured at December 31, 2021 and 2020 at fair value on a recurring basis are as 

follows:

Level 3:

2021

2020

     Contingent Liabilities   ....................................................................................................... $ 

2,665,033  $ 

571,833 

Reductions in the fair value  of level 3 contingent liabilities are reflected in general and administrative 

expenses in the Consolidated Statements of Income for the years ended December 31, 2021 and 2020.

14. 

INCOME TAXES 

Income before income taxes on which the provision for income taxes was computed is as follows:

Domestic   .................................................................................................. $  35,647,296  $  20,546,504  $  15,375,731 

International    .............................................................................................

3,792,675 

2,257,855 

1,574,697 

Income before income taxes   ................................................................. $  39,439,971  $  22,804,359  $  16,950,428 

2021

2020

2019

The provision for income taxes differs from the US federal statutory rate as follows:

Income before income taxes    ................................................................ $  39,439,971 
 21 %
Statutory rate ...........................................................................................
8,282,394 

$  22,804,359  $  16,950,428 
 21 %
3,559,590 

 21 %
4,788,915 

2021

2020

2019

State taxes net of federal benefit    .........................................................
649,208 
Nondeductible/nontaxable items    ..........................................................
100,364 
Tax Impact of foreign operations    ..........................................................
170,958 
Foreign derived intangible income benefit    .........................................
(969,618) 
Other - net    ...............................................................................................
(360,197) 
Income tax expense   ............................................................................... $  7,873,109 

295,097 
49,252 
101,625 
(703,328) 
(8,893) 

31,446 
115,679 
45,994 
(287,606) 
(509,747) 
$  4,522,668  $  2,955,356 

69

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
XPEL, Inc.
Notes to Consolidated Financial Statements

The foreign tax rate differential reflects the impact of the differences in our various international tax 

rates and our US statutory rate.  

The components of the income tax provision (benefit) are as follows:

Current income tax expense
Federal    ..................................................................................................... $ 
Foreign    .....................................................................................................
State   .........................................................................................................
Total current income tax expense    ........................................................

5,051,373  $ 
1,157,930 
663,654 
6,872,957 

3,572,812  $ 
815,968 
407,187 
4,795,967 

2,412,157 
518,528 
3,068 
2,933,753 

Years ended December 31

2021

2020

2019

Deferred income tax expense/(benefit)
Federal    .....................................................................................................
Foreign    .....................................................................................................
State   .........................................................................................................
Total deferred income tax expense/(benefit)     ......................................

968,163 
3,316 
28,673 
1,000,152 

(234,176)   
13,854 
(52,977)   
(273,299)   

99,870 
(78,267) 
— 
21,603 

Total    ......................................................................................................... $ 

7,873,109  $ 

4,522,668  $ 

2,955,356 

Deferred  income  taxes  reflect  the  net  tax  effects  of  temporary  differences  between  the  carrying 
amount  of  assets  and  liabilities  for  financial  reporting  purposes  and  the  amounts  used  for  income  tax 
purposes. Significant components of the Company’s net deferred income taxes are as follows:

Deferred Tax Assets
Allowance for Doubtful Accounts    ........................................................................................ $ 
263(A) Adjustment    .................................................................................................................
Accrued Expenses    ................................................................................................................
Inventory Reserve       .................................................................................................................
Unrealized loss    ......................................................................................................................
State Tax Credit     .....................................................................................................................
NOL Carryforward and Other      ..............................................................................................
Stock Compensation    .............................................................................................................
Capitalized Acquisition Costs    ..............................................................................................
Right of Use Lease Liability   .................................................................................................
Less Valuation Allowance      ................................................................................................
Total deferred tax assets      ..................................................................................................

Years ended December 31

2021

2020

48,953  $ 

122,265 
601,389 
25,978 
56,614 
151,549 
295,309 
38,237 
60,627 
2,484,171 

(81,201)   

3,803,891 

16,081 
59,852 
399,240 
25,436 
37,432 
103,350 
160,883 
— 
— 
1,280,737 
— 
2,083,011 

Deferred Tax Liabilities
Fixed and Intangible Assets    ................................................................................................. $ 
Unrealized Gain     .....................................................................................................................
Accretion   .................................................................................................................................
Cumulative Translation Adjustment     ....................................................................................
Right of Use Lease Asset   .....................................................................................................
Total deferred tax liabilities    ..............................................................................................
Total net deferred tax liabilities   ....................................................................................... $ 

4,039,066  $ 
15,240 
1,344 
— 
2,496,524 
6,552,174 
(2,748,283)  $ 

1,399,311 
15,150 
6,852 
9,436 
1,280,068 
2,710,817 
(627,806) 

70

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
XPEL, Inc.
Notes to Consolidated Financial Statements

In assessing the realizability of deferred tax assets, management considers whether it is more likely 
than not that some portion or all of the deferred tax assets will not be realized.  The Company regularly 
assesses  the  likelihood  that  the  deferred  tax  assets  will  be  recovered  from  future  taxable  income.   The 
Company considers projected future taxable income, the reversal of taxable temporary differences, and 
ongoing tax planning strategies, then records a valuation allowance, if deemed necessary, to reduce the 
carrying  value  of  the  net  deferred  taxes  to  an  amount  that  is  more  likely  than  not  able  to  be  realized.  
Based  upon  the  Company’s  assessment  of  all  available  evidence,  including  the  previous  two  years  of 
taxable  income  and  loss  after  permanent  items,  estimates  of  future  profitability,  and  the  Company’s 
overall  prospects  of  future  business,  the  Company  determined  that  it  is  more  likely  than  not  that  the 
Company  will  realize  all  of  its  deferred  tax  assets  in  the  future,  with  the  exception  of  an  immaterial 
valuation  allowance  recorded  against  net  operating  losses  and  intangibles  in  foreign  jurisdictions.  The 
Company will continue to assess the potential realization of deferred tax assets on an annual basis, or an 
interim  basis  if  circumstances  warrant.    If  the  Company’s  actual  results  and  updated  projections  vary 
significantly from the projections used as basis for this determination, the Company may need to change 
the valuation allowance against the gross deferred tax assets.

The Company has net operating losses in certain of its foreign subsidiaries of  $1,173,585 available to 
apply  against  future  taxable  income.  Losses  of  $892,888  have  no  expiration  date.    The  Company  has 
recorded a valuation allowance based on the lack of positive available evidence of realizability of acquired 
net  operating  losses  of  $280,697.    The  Company  has  state  tax  credits  of  $151,549  available  to  apply 
against future taxable income.  These credits begin to expire in the year 2039.

Reconciliation of Unrecognized Tax Benefits from Uncertain Tax Positions

Beginning unrecognized tax benefits
  Increase related to tax positions of the current year
  Increase related tax positions of prior years
  Lapse of statute of limitations
  Audit Settlements
Ending unrecognized tax benefits

Years Ended December 31, 

2021

2020

2019

$ 

129,082  $ 

— 
— 
— 
— 

$ 

129,082  $ 

—  $ 
— 
129,082 
— 
— 

129,082  $ 

— 
— 
— 
— 
— 
— 

The Company recognizes the tax effects of an uncertain tax position only if it is more likely than not to be 
sustained based solely upon its technical merits at the reporting date. The unrecognized tax benefit is the 
difference between the tax benefit recognized and the tax benefit claimed on the Company’s income tax 
return.  The  Company  recognized  a  previously  unrecognized  tax  benefit  during  the  year  ended 
December  31,  2020  in  the  amount  of  $165,965  related  to  an  uncertain  tax  position  in  one  of  its  foreign 
subsidiaries.  This amount includes an estimate for interest and penalties and are included in income tax 
expense.    The  liability  is  reflected  in  other  long-term  liabilities  on  the  Company’s  balance  sheet.    The 
Company does not expect any changes to this position in the next twelve months.  The unrecognized tax 
benefits in the table above includes $129,082 as of December 31, 2021, that, if recognized, would have 
impacted income tax expense.  The Company believes that all material tax positions in the current and 
prior  years  have  been  analyzed  and  properly  accounted  for  and  that  the  risk  of  additional  material 
uncertain tax positions that have not been identified is remote. 

The  Company  plans  to  indefinitely  reinvest  foreign  earnings  and  does  not  expect  to  repatriate 
earnings for the foreseeable future.  Determination of the amount of unrecognized deferred tax liabilities 
related to investment in these foreign subsidiaries is not practicable.  

The  Company  is  subject  to  income  taxes  in  the  U.S.  federal  jurisdiction,  and  various  states  and 
foreign jurisdictions.  Tax regulations within each jurisdiction are subject to the interpretation of the related 
tax laws and regulations and require significant judgment to apply.  The Company is still subject to U.S. 

71

 
 
 
 
 
 
 
 
 
 
 
 
XPEL, Inc.
Notes to Consolidated Financial Statements

federal,  state  and  local,  or  non-U.S.  income  tax  examinations  by  tax  authorities  for  the  years  2014  and 
after.  There are no ongoing or pending IRS, state or foreign examinations.

15. 

COMMITMENTS AND CONTINGENCIES

CONTINGENCIES

In  the  ordinary  course  of  business  activities,  the  Company  may  be  contingently  liable  for  litigation 
and  claims  with  customers,  suppliers  and  former  employees.  Management  believes  that  adequate 
provisions have been recorded in the accounts where required. Management also has determined that 
the  likelihood  of  any  litigation  and  claims  having  a  material  impact  on  our  results  of  operations,  cash 
flows  or  financial  position  is  remote.  See  Note  3, Acquisitions  of  Businesses  and  Note  13,  Fair  Value 
Measurements of the Notes to our Consolidated Financial Statements for further information related to 
contingent liabilities related to earn-out provisions associated with certain acquisitions.

ENTROTECH SUPPLY AGREEMENT

Through our Amended and Restated Supply Agreement that we entered into with entrotech in March 
2017 and renewed in March 2020, we have exclusive rights to commercialize, market, distribute and sell 
its automotive aftermarket products through March 21, 2022.  During such term, we have agreed to use 
commercially  reasonable  efforts  to  purchase  a  minimum  of  $5,000,000  of  products  quarterly  from 
entrotech.  

On January 22, 2022, we gave notice to entrotech that the Company would not extend the term of the 
supply agreement in its current form.  We have met our purchase commitment for the remaining term of 
the agreement.

16. 

LEASES

We  lease  space  under  non-cancelable  operating  leases  for  office  space,  warehouse  facilities,  and 
installation  locations.  We  also  lease  vehicles  and  equipment  to  support  our  global  operations.  We  have 
elected  the  practical  expedient  to  combine  lease  and  non-lease  components.  We  have  also  elected  to 
adopt  the  package  of  practical  expedients  that  allow  us  not  to  reassess  whether  expired  leases  are  or 
contain leases, not to reassess the lease classification of existing leases, and not to reassess initial direct 
costs for existing leases.

Some of our leases contain options to renew. The exercise of lease renewals is at our sole discretion; 
therefore, the renewals to extend the lease terms are not included in our right-of-use assets as it is not 
reasonably certain that they will be exercised. We regularly evaluate the renewal options and, when they 
are reasonably certain of exercise, we include the renewal period in our lease term.

We  use  our  incremental  borrowing  rate  based  on  the  information  available  at  the  lease 
commencement  date  in  determining  the  present  value  of  the  lease  payments.  In  determining  our 
incremental borrowing rate for each lease, we use a rate for collateralized borrowings with a term similar 
to the life of the lease. We have a centrally managed treasury function; therefore, based on the applicable 
lease  terms  and  the  current  economic  environment,  we  apply  a  portfolio  approach  for  determining  the 
incremental borrowing rate.

72

XPEL, Inc.
Notes to Consolidated Financial Statements

Balance sheet information related to operating leases is as follows:

Operating lease right-of-use assets

December 31, 2021

December 31, 2020

$ 

12,909,607  $ 

5,973,702 

Current portion of operating lease liabilities
Noncurrent portion of operating lease liabilities
Total operating lease liabilities

2,977,794   
9,830,128   
12,807,922  $ 

1,650,749 
4,331,214 
5,981,963 

$ 

We  had  operating  lease  expense  of  $2,664,025,  $1,515,848,  and  $1,210,969,  respectively,  for  the 
years  ended  December  31,  2021,  2020,  and  2019.  For  the  year  ended  December  31,  2021,  short-term 
lease expenses and cash payments on leases were $548,903 and  $2,730,439, respectively. For the year 
ended December 31, 2020, variable lease payments, short-term lease expense, and cash payments on 
leases  were  $234,175,  $513,016  and  $1,460,422,  respectively.  We  have  elected  not  to  apply  balance 
sheet recognition to short-term leases. 

Weighted-average  information  associated  with  the  measurement  of  our  remaining  operating  lease 

obligations is as follows:

Weighted-average remaining lease term (in years)
Weighted-average discount rate

December 31, 2021

December 31, 2020

5.1
 4.70 %

4.9
 5.84 %

The  following  table  summarizes  the  maturity  of  our  operating  lease  liabilities  as  of  December  31, 

2021:

2022
2023
2024
2025
2026
Thereafter
     Total operating lease payments
Less: interest
Total operating lease liabilities

17. 

EARNINGS PER SHARE

$ 

$ 

3,095,241 
3,275,877 
2,472,419 
1,904,203 
1,620,982 
2,144,676 
14,513,398 
(1,705,476) 
12,807,922 

We  compute  basic  earnings  per  share  by  dividing  net  income  by  the  weighted  average  number  of 
common  shares  outstanding  during  the  period.  Diluted  earnings  per  common  share  includes  effect  of 
granted incremental restricted stock units.

The following table reconciles basic and diluted weighted average shares used in the computation of 

earnings per share:

73

 
 
 
 
 
 
 
 
 
XPEL, Inc.
Notes to Consolidated Financial Statements

Fiscal Year Ended December 31,

Numerator   ........................................................................................

2021

2020

2019

   Net income    ................................................................................... $ 

31,566,862  $ 

18,281,691  $ 

13,977,625 

Denominator   ....................................................................................

   Weighted average basic shares    ...............................................

27,612,597 

27,612,597 

27,612,597 

   Dilutive effect of restricted stock units     .....................................

132 

— 

— 

   Weighted average diluted shares    .............................................

27,612,729 

27,612,597 

27,612,597 

Earnings per share    .........................................................................

   Basic   ............................................................................................. $ 

   Diluted   ........................................................................................... $ 

1.14  $ 

1.14  $ 

0.66  $ 

0.66  $ 

0.51 

0.51 

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

During  2021,  the  Audit  Committee  (the  “Committee”)  of  the  Board  of  Directors  conducted  a 
competitive selection process to determine the Company’s independent registered public accounting firm 
for  the  fiscal  year  ending  December  31,  2021.  The  Committee  invited  several  international  public 
accounting firms to participate in this process, including Baker Tilly US, LLP, or Baker Tilly, the Company’s 
independent registered public accounting firm for the fiscal year ended December 31, 2020. As a result of 
this  process,  on  July  13,  2021,  the  Committee  approved  the  appointment  of  Deloitte  &  Touche  LLP,  or 
Deloitte,  as  the  Company’s  independent  registered  public  accounting  firm  for  the  fiscal  year  ending 
December  31,  2021.  This  action  effectively  dismissed  Baker  Tilly  as  the  Company’s  independent 
registered public accounting firm as of July 13, 2021.

The audit reports of Baker Tilly on the consolidated financial statements of XPEL and its subsidiaries 
as of and for the years ended December 31, 2020 and December 31, 2019 did not contain an adverse 
opinion  or  a  disclaimer  of  opinion,  and  were  not  qualified  or  modified  as  to  uncertainty,  audit  scope  or 
accounting principles.

In  connection  with  the  audit  of  the  Company’s  consolidated  financial  statements  for  the  fiscal  years 
ended December 31, 2020 and December 31, 2019 and through the date of this Annual Report on Form 
10-K,  there  were:  (i)  no  disagreements  between  the  Company  and  Baker  Tilly  on  any  matters  of 
accounting principles or practices, financial statement disclosure, or auditing scope or procedures, which 
disagreements,  if  not  resolved  to  the  satisfaction  of  Baker Tilly,  would  have  caused  Baker Tilly  to  make 
reference to the subject matter of the disagreement in their report on the Company’s financial statements 
for such year, and (ii) no reportable events within the meaning set forth in Item 304(a)(1)(v) of Regulation 
S‑K.

The  Audit  Committee  of  the  Board  of  Directors  of  the  Company  approved  the  change  in  the 

independent registered public accounting firm described herein.

Prior to the change in July 2021 and at all times prior thereto,  the Company had not consulted with 
Deloitte  with  respect  to:  (i)  the  application  of  accounting  principles  to  a  specified  transaction,  either 
completed  or  proposed  or  the  type  of  audit  opinion  that  might  be  rendered  on  the  Company’s  financial 
statements  and  no  written  report  or  oral  advice  was  provided  to  the  Company  by  Deloitte  that  Deloitte 
concluded  was  an  important  factor  considered  by  the  Company  in  reaching  a  decision  as  to  the 
accounting,  auditing  or  financial  reporting  issue;  or  (ii)  any  matter  that  was  either  the  subject  of  a 
disagreement (as defined in Item 304(a)(1)(iv) of Regulation S-K) or a reportable event (as described in 
Item 304(a)(1)(v) of Regulation S-K).

74

 
 
 
 
 
 
 
 
 
Item 9A. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

We have established and maintain a system of disclosure controls and procedures that are designed 
to  provide  reasonable  assurance  that  information  required  to  be  disclosed  in  our  reports  filed  with  the 
SEC pursuant to the Securities Exchange Act, is recorded, processed, summarized and reported within 
the time periods specified in the rules and forms of the SEC and that such information is accumulated and 
communicated  to  our  management,  including  our  Chief  Executive  Officer  (“CEO”)  and  Chief  Financial 
Officer (“CFO”), as appropriate, to allow timely decisions regarding required disclosures.

Management,  with  the  participation  of  our  CEO  and  CFO,  has  evaluated  the  effectiveness  of  the 
design  and  operation  of  our  disclosure  controls  and  procedures  (as  defined  in  Rules  13a-15(e)  and 
15d-15(e)  of  the  Securities  Exchange  Act)  as  of  the  end  of  the  period  covered  by  this  Annual 
report.    Based  on  such  evaluation,  our  CEO  and  CFO  have  each  concluded  that  as  of  the  end  of  the 
period covered by this report, our disclosure controls and procedures were effective to provide reasonable 
assurance  that  information  required  to  be  disclosed  by  us  in  reports  that  we  file  or  submit  under  the 
Securities  Exchange  Act  is  recorded,  processed,  summarized  and  reported  within  the  time  periods 
specified  in  the  SEC’s  rules  and  forms  and  that  such  information  is  accumulated  and  communicated  to 
our  management,  including  the  CEO  and  CFO,  as  appropriate,  to  allow  timely  decisions  regarding 
required disclosures.

Management’s Report on Internal Control over Financial Reporting

Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over 
financial reporting (as defined in Rule 13a-15(f) under the Securities Exchange Act of 1934, as amended). 
In making this assessment, our management used the criteria set forth by the Committee of Sponsoring 
Organizations  of  the Treadway  Commission  (“COSO”)  in  Internal  Control  -  Integrated  Framework  (2013 
Framework). Our management has concluded that we maintained effective internal control over financial 
reporting as of December 31, 2021.

Our management, including our Chief Executive and Chief Financial Officer, does not expect that our 
disclosure  controls  and  procedures  or  our  internal  control  over  financial  reporting  will  prevent  all  errors 
and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, 
not absolute, assurance that the objectives of the control system are met. Further, the design of a control 
system  must  reflect  the  fact  that  there  are  resource  constraints,  and  the  benefits  of  controls  must  be 
considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation 
of controls can provide absolute assurance that all controls issues and instances of fraud, if any, within 
the Company have been detected.

Our internal control over financial reporting as of December 31, 2021 has been audited by Deloitte & 
Touche LLP, an independent registered public accounting firm, as stated in their attestation report on our 
internal control over financial reporting which is included herein.

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the stockholders and the Board of Directors of XPEL, Inc.

Opinion on Internal Control over Financial Reporting

We  have  audited  the  internal  control  over  financial  reporting  of  XPEL,  Inc.  and  subsidiaries  (the 
“Company”)  as  of  December  31,  2021,  based  on  criteria  established  in  Internal  Control  —  Integrated 
Framework  (2013)  issued  by  the  Committee  of  Sponsoring  Organizations  of  the Treadway  Commission 
(COSO). In our opinion, the Company maintained, in all material respects, effective internal control over 

75

financial  reporting  as  of  December  31,  2021,  based  on  criteria  established  in  Internal  Control  — 
Integrated Framework (2013) issued by COSO.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight 
Board  (United  States)  (PCAOB),  the  consolidated  financial  statements  as  of  and  for  the  year  ended 
December 31, 2021, of the Company and our report dated February 28, 2022, expressed an unqualified 
opinion on those financial statements.

Basis for Opinion 

The  Company’s  management  is  responsible  for  maintaining  effective  internal  control  over  financial 
reporting and for its assessment of the effectiveness of internal control over financial reporting, included in 
the accompanying Management's Report on Internal Control over Financial Reporting. Our responsibility 
is to express an opinion on the Company’s internal control over financial reporting based on our audit. We 
are a public accounting firm registered with the PCAOB and are required to be independent with respect 
to  the  Company  in  accordance  with  the  U.S.  federal  securities  laws  and  the  applicable  rules  and 
regulations of the Securities and Exchange Commission and the PCAOB.

We  conducted  our  audit  in  accordance  with  the  standards  of  the  PCAOB. Those  standards  require 
that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  effective  internal 
control  over  financial  reporting  was  maintained  in  all  material  respects.  Our  audit  included  obtaining  an 
understanding  of  internal  control  over  financial  reporting,  assessing  the  risk  that  a  material  weakness 
exists,  testing  and  evaluating  the  design  and  operating  effectiveness  of  internal  control  based  on  the 
assessed risk, and performing such other procedures as we considered necessary in the circumstances. 
We believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control over Financial Reporting

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable 
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for 
external  purposes  in  accordance  with  generally  accepted  accounting  principles.  A  company’s  internal 
control over financial reporting includes those policies and procedures that (1) pertain to the maintenance 
of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the 
assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to 
permit  preparation  of  financial  statements  in  accordance  with  generally  accepted  accounting  principles, 
and  that  receipts  and  expenditures  of  the  company  are  being  made  only  in  accordance  with 
authorizations  of  management  and  directors  of  the  company;  and  (3)  provide  reasonable  assurance 
regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s 
assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect 
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk 
that controls may become inadequate because of changes in conditions, or that the degree of compliance 
with the policies or procedures may deteriorate.

/s/ Deloitte and Touche LLP

Austin, Texas  

February 28, 2022  

76

Changes in Internal Control over Financial Reporting

In  the  ordinary  course  of  business,  we  continually  evaluate  our  internal  controls  and  make 
improvements as deemed necessary. As part of this process, during the fourth fiscal quarter, we identified 
a material weakness in our internal controls related to user access controls to our financial system. We 
immediately  undertook  remediation  procedures  including  the  design  and  implementation  of  additional 
controls and other additional procedures to enhance our user access controls.  This material weakness 
was fully remediated as of December 31, 2021 and we found no errors or misstatements in our financial 
statements.  

Item 9B. Other Information

Not applicable.

Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections

Not applicable.

Item 10. Directors, Executive and Corporate Governance

Part III

The  information  required  by  this  Item  is  set  forth  under  the  headings  “Corporate  Governance,” 
“Directors,”  “Executive  Officers”  and  “Other  Information—Security  Ownership  of  Certain  Beneficial 
Owners and Management” in the Company’s 2021 Proxy Statement to be filed with the SEC within 120 
days after December 31, 2021, and is incorporated herein by reference.

Item 11. Executive Compensation

The information required by this Item is set forth under the heading “Executive Compensation,” under 
the  subheadings  “Board  Oversight  of  Risk  Management”  and  “Compensation  Committee  Interlocks  and 
Insider  Participation”  under 
the  subheadings 
“Compensation  of  Directors”  and  “Director  Compensation—2021”  under  the  heading  “Directors”  in  the 
Company’s 2021 Proxy Statement to be filed with the SEC within 120 days after December 31, 2021, and 
is incorporated herein by reference.

the  heading  “Corporate  Governance”  and  under 

Item  12.  Security  Ownership  of  Certain  Beneficial  Owners  and  Management  and  Related 
Stockholder Matters

The  information  required  by  this  Item  is  set  forth  under  the  headings  “Other  Information—Security 
Ownership  of  Certain  Beneficial  Owners  and  Management”  and 
Information—Equity 
Compensation Plan Information” in the Company’s 2022 Proxy Statement to be filed with the SEC within 
120 days after December 31, 2021, and is incorporated herein by reference.

“Other 

Item 13. Certain Relationships and Related Transactions, and Director Independence

The  information  required  by  this  Item  is  set  forth  under  the  subheadings  “Board  Committees”, 
“Review, Approval, or Ratification of Transactions with Related Persons” and “Transactions with Related 
Persons” under the heading “Corporate Governance” in the Company’s 2022 Proxy Statement to be filed 
with the SEC within 120 days after December 31, 2021, and is incorporated herein by reference.

Item 14. Principal Accounting Fees and Services

77

The information required by this Item is set forth under the subheadings “Fees Paid to Auditors” and 
“Policy on Audit Committee Pre-Approval of Audit and Non-Audit Services Performed by the Independent 
Registered  Public  Accounting  Firm”  under  the  proposal  “Ratification  of  Appointment  of  Independent 
Registered  Public  Accounting  Firm”  in  the  Company’s  2022  Proxy  Statement  to  be  filed  with  the  SEC 
within 120 days after December 31, 2021, and is incorporated herein by reference.

Part IV

78

Item 15. Exhibits and Financial Statement Schedules

1. Financial Statements 

See Index to Financial Statements at Item 8 herein.

2. Financial Statement Schedules

Schedules  not  listed  above  have  been  omitted  because  they  are  not  required,  not  applicable,  or  the 
required information is otherwise included.

3. Exhibits

The exhibits listed below are filed or furnished as part of this Annual Report or are incorporated herein 
by reference, in each case as indicated below.

79

 
Exhibit 
Number
3.1

3.2

3.3

3.4

4.1

Description

Articles of Incorporation of the Company, filed with the 
Nevada Secretary of State on October 14, 2003.

Certificate of Amendment to the Articles of Incorporation of 
the Company, filed with the Nevada Secretary of State on 
December 29, 2003.
Certificate of Amendment to the Articles of Incorporation of 
the Company, filed with the Nevada Secretary of State on 
June 3, 2018.
Amended and Restated Bylaws of the Company, effective as 
of November 18, 2019.

Description of Securities of the Registrant.

10.1

Amended Loan Agreement

Incorporated by Reference

Form

10-12B

Exhibit/
Appendix
3.1

Filing Date

04/03/2019

10-12B

3.2

04/03/2019

10-12B

3.3

04/03/2019

8-K

10-K

8-K

3.1

4.1

11/18/2019

03/16/2020

10.1

01/04/2022

10-12B/A 10.2

05/30/2019

Credit Facility Letter, dated September 11, 2018, by and 
among XPEL Canada Corp., as borrower, XPEL, Inc., as 
guarantor, and HSBC Bank Canada, as lender.

10.2

10.3

Distribution Agreement dated May 31, 2018 by and between 
the Company and Shanghai Xing Ting Trading Co., Ltd.

10-12B/A 10.5

05/30/2019

10.4

XPEL, Inc. 2020 Equity Incentive Plan

Schedule 
14A

A

04/17/2020

10.5+

Form of Restricted Stock Unit Agreement

10-Q

10.1

08/09/2021

14.1

Code of Business Conduct and Ethics.

10-12B/A 14.1

04/24/2019

16.1

Letter regarding change in certifying accountants

8-K

16.1

07/14/2021

21.1*

Subsidiaries of the Company.

23.1*

Consent of Baker Tilly US, LLP

23.2*

Consent of Deloitte & Touche, LLP

31.1*

31.2*

Rule 13a-14(a) / 15d-14(a) Certification of Chief Executive 
Officer.

Rule 13a-14(a) / 15d-14(a) Certification of Chief Financial 
Officer.

32.1**

Section 1350 Certifications of Chief Executive Officer.

32.2**

Section 1350 Certifications of Chief Financial Officer.

101*

104*

Inline XBRL Document Set for the consolidated financial 
statements and accompanying notes in Part II, Item 8, 
“Financial Statements and Supplementary Data” of this 
Annual Report on Form 10-K.
Inline XBRL for the cover page of this Annual Report on 
Form 10-K, included in the Exhibit 101 Inline XBRL 
Document Set.

80

* Filed herewith
** Furnished herewith
+Management Compensatory Plan or Agreement

81

Item 16. Form 10-K Summary

None.

82

SIGNATURES

Pursuant  to  the  requirements  of  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934,  the 
registrant  has  duly  caused  this  report  to  be  signed  on  its  behalf  by  the  undersigned,  thereunto  duly 
authorized.

XPEL, Inc. (Registrant)

By:

/s/ Barry R. Wood

Barry R. Wood

Date: February 28, 2022

Senior Vice President and Chief Financial Officer
(Authorized Officer and Principal Financial and 
Accounting Officer)

Pursuant to the requirements of the Securities Exchange Act, this report has been signed below by the 
following persons on behalf of the registrant and in the capacities indicated and on the dates indicated.

Name and Signature

Title

Date

/s/ Ryan L. Pape
Ryan L. Pape

/s/ Barry R. Wood
Barry R. Wood

/s/ Richard K. Crumly
Richard K. Crumly

/s/ Michael A. Klonne
Michael A. Klonne

/s/ Mark E. Adams
Mark E. Adams

Chairman of the Board, President, Chief 
Executive Officer and Director (Principal 
Executive Officer)

Senior Vice President and Chief Financial 
Officer (Principal Financial and 
Accounting Officer)

Director

Director

Director

February 28, 2022

February 28, 2022

February 28, 2022

February 28, 2022

February 28, 2022

83