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4imprint Group plc

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FY2019 Annual Report · 4imprint Group plc
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Group plc

2019 ANNUAL REPORT AND ACCOUNTS

D E L I V E R I N G

PROFITABLE

GROWTH

GROWTHW E   A R E   T H E

LEADING

DIRECT MARKETER

O F   P R O M O T I O N A L   P R O D U C T S   I N   T H E   U S A , 
C A N A DA ,   T H E   U K   A N D   I R E L A N D

WHAT WE DO

Most of our revenue is generated in North America, serviced from 
the principal office in Oshkosh, Wisconsin. Customers in the UK and 
Irish markets are serviced from an office in Manchester, UK.

Operations are focused around a highly developed direct marketing 
business model which provides millions of potential customers with 
access to tens of thousands of customised products.

Organic growth is delivered by using a wide range of data-driven, offline 
and online direct marketing techniques to capture market share in the 
large and fragmented promotional product markets that we serve.

OVERVIEW

FINANCIAL STATEMENTS

01  Highlights
02  4imprint at a Glance
04  Chairman’s Statement
05  Purpose, Principles & Values

STRATEGIC REPORT

06  Chief Executive’s Review
08  Strategic Objectives
12  Market Opportunity
16  Business Model
18  Financial Review
22  Principal Risks & Uncertainties
27  Stakeholder Engagement
30  Responsibility

GOVERNANCE

Introduction to Governance

37 
38  Board of Directors
40  Statement on Corporate Governance
44  Nomination Committee Report
46  Audit Committee Report
49  Annual Statement by the Chairman of 

the Remuneration Committee

51  Remuneration Report
56  Directors’ Report
58  Statement of Directors’ Responsibilities

Independent Auditor’s Report

59 
65  Group Income Statement
66  Group Statement of Comprehensive 

Income

67  Group Balance Sheet
68  Group Statement of Changes in 

Shareholders’ Equity

69  Group Cash Flow Statement
70  Notes to the Group Financial 

Statements

98  Company Balance Sheet
99  Statement of Changes in Company 

Shareholders’ Equity

100 Company Cash Flow Statement
101 Notes to the Company’s Financial 

Statements

ADDITIONAL INFORMATION

109 Alternative Performance Measures
110  Five Year Financial Record
111  Registered Office and 
Company Advisers

LEADING01

4imprint Group plc Annual Report 2019

Highlights

OPERATIONAL HIGHLIGHTS

O R G A N I C   R E V E N U E 
G R O W T H   I N   2 0 1 9

I N V E S T M E N T   I N 
M A R K E T I N G   I N   T H E   Y E A R

  Revenue increase of 

$122.4m (+17%)

  Marketing spend 
$154.3m (+18%)

  1,587,000 total orders 

  Evolving marketing 

C A P I TA L   I N V E S T M E N T

P E N S I O N   C O M M I T M E N T

  $5m capital 

investment in Oshkosh 
distribution centre 
completed in 2019

  $10m ‘lump sum’ 
legacy pension 
contribution in 
May 2020

processed (+14%)

  297,000 new 

customers acquired in 
the year

  Customer retention 

remains healthy

mix; brand component 
increasing as planned

  2020 capital plan 
includes $4.7m in 
apparel decoration 
equipment

FINANCIAL HIGHLIGHTS

REVENUE 

UNDERLYING* PROFIT BEFORE TAX 

PROFIT BEFORE TAX 

$860.84m
+17%

$54.68m
+20%

2018: $738.42m

2018: $45.59m

$53.99m
+22%

2018: $44.15m

CASH  

UNDERLYING* BASIC EPS  
(CENTS) 

BASIC EPS  
(CENTS) 

$41.14m
+50%

2018: $27.48m

154.41¢
+19%

2018: 129.77¢

152.42¢
+21%

2018: 125.61¢

PROPOSED TOTAL DIVIDEND PER SHARE 
(CENTS) 

PROPOSED TOTAL DIVIDEND PER SHARE 
(PENCE) 

*  Underlying is before defined benefit pension 

charges and exceptional items.

84.00¢
+20%

2018: 70.00¢

66.68p
+25%

2018: 53.15p

Find out more online: 
investors.4imprint.com

CORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEWSTRATEGIC REPORT 
02

4imprint Group plc Annual Report 2019

4imprint at a Glance

F O C U S E D   O N

DELIVERI NG

GROWTH

We are the leading direct marketer of promotional 
products in North America, the UK and Ireland.  
We have consistently delivered market-beating 
organic revenue growth.

WHAT WE DO

We make it easy for our customers to promote their 
service, product or event. Our customers know that 
promotional products from 4imprint’s extensive range 
along with personal, expert service on every order will 
ensure that their name – and brand – looks great in 
front of their target audience.

We operate the same business model in two primary geographical markets:

WHERE WE DO IT

NORTH AMERICA

Most of our revenue  
is generated in  
North America, serviced  
from the operation in  
Oshkosh, Wisconsin

REVENUE

$839.28m
97%

EMPLOYEES

1,166

December 2019

UK AND IRELAND

Customers in the UK and 
Irish markets are serviced 
from an office in 
Manchester, UK

REVENUE

$21.56m
3%

EMPLOYEES

43

December 2019

DELIVERINGDELIVERING 
 
03

4imprint Group plc Annual Report 2019

DELIVERI NG

HOW WE DO IT

Our business operations are focused around a highly 
developed direct marketing business model.

Reaching our customers
Innovative marketing allows us to 
introduce millions of potential customers 
to tens of thousands of customised 
products.

Looking after our customers
We have an exceptional culture revolving 
around the delivery of remarkable 
customer service, and an industry-leading 
customer guarantee.

Our product range
Our merchandisers work closely with our 
suppliers to continuously update and 
curate our extensive product range. 

Application of technology
Our appetite for technology delivers an 
efficient order processing platform and 
sophisticated data-driven analytics.

OUR OBJECTIVE

Our aim is to drive further organic revenue growth by 
expanding our market leadership and share in the 
fragmented markets in which we operate. Our target 
is to achieve $1bn in Group revenue by 2022.

FIVE YEAR GROWTH

REVENUE ($m) 

UNDERLYING PROFIT BEFORE TAX ($m) 

UNDERLYING EARNINGS PER SHARE (¢) 

$860.84m
+17%

$54.68m
+20%

154.41¢
+19%

19

18

17

16

15
0.00

860.84

738.42

627.52

19

18

17

16

15
0.00

860.84

558.22

497.22

54.68

45.59

41.91

19

18

17

16

15
0.00

54.68

37.92

33.25

154.41

129.77

106.74

98.03

87.22

154.41

DELIVERINGCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEWSTRATEGIC REPORTDELIVERING04

4imprint Group plc Annual Report 2019

Chairman’s Statement

F O C U S E D   O N

ACHIEVI NG

OUR TARGETS

PAUL MOODY

2019 was another successful year for 4imprint. The Board 
has a clear strategy that delivered attractive revenue 
growth and met profitability targets in the year whilst 
making significant investments in the Group’s future.

FINANCIAL PERFORMANCE
Group revenue for 2019 was $860.8m, an 
increase of $122.4m (17%) over 2018. All of 
the revenue growth was organic, reflecting 
increasing share in a large but still very 
fragmented market. Underlying profit before 
tax was $54.7m, 20% ahead of the prior year.

Profit before tax was $54.0m, an increase of 
22% over 2018, and profit after tax 
improved over prior year by 21%. Basic 
earnings per share also rose 21% to 152.42c.

The 4imprint business model remains highly 
cash generative. The 2019 year end cash 
balance of $41.1m (2018: $27.5m) leaves the 
Group in a strong financial position.

The Company became a constituent of the 
FTSE 250 Index during the year.

STRATEGIC PROGRESS
The Board is delighted with the Group’s 
progress over the past year. At the annual 
strategic review, which took place in Oshkosh 
in October 2019, the Board discussed and 
reaffirmed the Group’s strategic objectives, 
most specifically in respect of the expansion 
and development of the brand component of 
the marketing mix.

The Group has achieved a compound 
average revenue growth rate of 16% over 
the last five years. Investment across the 
business has supported this growth, notably 
in embroidery production capacity and in 
operating facilities. The latest phase was 
completed in August 2019 with the $5m 
expansion of the Oshkosh distribution 
centre, completed on time and within 
budget.

BOARD AND TEAM MEMBERS
We were pleased to welcome Tina Southall 
to the Board as a Non-Executive Director in 
May 2019. Tina’s experience and insight 
have already proved to be valuable, 
particularly in her role as designated NED for 
engagement with our team members.

Andrew Scull stepped down from the Board 
at the end of 2019. The Board wishes to 
thank Andrew for the valuable contribution 
he has made to the development of the 
Group over his 15-year tenure.

Unquestionably, the most important driver 
of 4imprint’s success is our people. Our 
highly professional team members go above 
and beyond every day in order to deliver the 
exacting service levels upon which our 
customers rely. 

The Board expresses its thanks to all of our 
team members for their contribution to the 
Group’s success in 2019.

DIVIDEND
At the half year the Board declared an 
interim dividend per share of 25.00c, 
representing an increase of 20% over 2018. 
In view of the Group’s performance in the 
second half of the year and in line with our 
balance sheet funding and capital allocation 
guidelines, the Board is pleased to 
recommend a final dividend per share of 
59.00c, an increase of 20%, giving a total 
paid and proposed 2019 regular dividend of 
84.00c, up 20% over prior year.

PENSION UPDATE
Our capital allocation framework sets out 
our commitment to funding our residual 
legacy defined benefit pension plan (the 
“Plan”). Subsequent to the triennial 
revaluation of the Plan in September 2019, 
a new, accelerated deficit recovery schedule 
has been agreed with the Plan Trustee, 
including a ‘lump sum’ contribution of 
around $10m to be paid in May 2020. 
This will serve both (i) to strengthen the 
current Plan funding level, and (ii) to 
progress our pension de-risking initiatives by 
positioning the Plan for eventual buy-out 
within a five-year timeframe.

ACHIEVINGACHIEVING05

4imprint Group plc Annual Report 2019

Purpose, Principles & Values

PURPOSE
Our purpose is to harness the enduring 
appeal of promotional products to help 
our customers build their brand, promote 
their initiatives, achieve their marketing 
goals and make lasting connections with 
those who are important to them. With 
every order we are trusted to carry a 
distinctive logo or message on our 
products, so we understand clearly that 
our primary aim is to be certain to make 
our customers and their organisations 
shine.

We deliver on this trust by nurturing an 
authentic environment where our people 
are valued and empowered to do their 
best work. By placing a particular 
emphasis on personal fulfilment, we 
believe that we can attract and retain 
like-minded teammates who are 
committed to providing the truly 
remarkable service that our customers 
require and deserve. Our people go 
above and beyond to look after our 
customers, to help each other, to ensure 
productive outcomes for our supplier 
partners, and to have concern for and 
give back to their communities.

We consider that as long as we prioritise 
these mutually beneficial outcomes, the 
long-term interests of the Company, our 
Shareholders and our wider stakeholders 
will naturally be protected.

PRINCIPLES & VALUES
We believe that a strong and principled 
approach to doing business is 
fundamentally important to our present 
and future success. Our culture 
encourages responsible practice at all 
levels of the organisation and presents 
clear guiding principles that drive ethical 
interactions with, and outcomes for, our 
key stakeholders.

Our guiding principles are further 
expressed via “The Golden Rule” – 
treat others as you would wish to be 
treated yourself. This mindset is evident 
across the business: in our customer 
service proposition and guarantees; in 
our product sourcing initiatives; in the 
way that our team members interact with 
our customers, our supplier partners and 
with each other; in the way that we 
engage in our communities; and in our 
respect for the environment.

Our values are firmly grounded in the 
broad principles set out in our purpose 
and are more specifically articulated, on a 
daily basis, by reference to the 4imprint 
Compass.

ACHIEVI NG

CORONAVIRUS UPDATE
We are closely monitoring the situation with 
regard to COVID-19, the novel coronavirus. 
Impact on the business has so far been 
minimal, reflecting the timing of the 
inventory cycle of our domestic suppliers. 
However, the situation is very fluid and if 
production restrictions in China persist, the 
potential for disruption of our supply chain 
increases. Should the virus become a global 
pandemic, the potential effect on the 
business would expand beyond the supply 
chain. More detail is provided in the Chief 
Executive’s Review on page 7.

OUTLOOK
Trading results in the first two months of 
2020 have been in line with the Board’s 
expectations. We have a clear strategy and a 
focused business model geared towards a 
market opportunity that remains highly 
attractive. We will continue to invest in the 
business to underpin further organic revenue 
growth towards and beyond our target of 
$1bn by 2022. Notwithstanding the fluid 
situation regarding COVID-19, the outlook 
for 4imprint is positive.

PAUL MOODY
CHAIRMAN

3 March 2020

ACHIEVINGCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEWSTRATEGIC REPORTACHIEVING06

4imprint Group plc Annual Report 2019

Chief Executive’s Review

F O C U S E D   O N

DELIVER ING

OUR STRATEGY

KEVIN LYONS-TARR

Two years ago, we announced our intention to evolve our strategy to include a new 
brand element to our marketing mix. In conjunction with this initiative, we set a target of 
reaching $1bn in Group revenue by 2022. The Group’s trading momentum in 2019 
continued to demonstrate the benefit of this strategic evolution, leaving us in a good 
position to achieve our stated revenue goal ahead of schedule.

Revenue

North America
UK and Ireland

Total

Underlying* operating profit

Direct Marketing operations
Head office
Share option related charges

Total

Operating profit

Underlying profit is included because the Directors consider this gives a measure of the 
underlying performance of the business.

*  Underlying is before defined benefit pension charges and exceptional items.

2019 
$m

2018 
$m

839.28
21.56

714.55
23.87

860.84

738.42

+17%
–10%

+17%

FINANCIAL HIGHLIGHTS
The Group produced excellent financial 
results in 2019. Group revenue of $860.8m 
was up 17% over 2018, underlying operating 
profit of $53.9m was 19% higher than prior 
year, and operating profit was up 21%.

2019 
$m

58.20
(3.32)
(0.95)

53.93

2018 
$m

49.63
(3.45)
(0.82)

45.36

+17%
–4%
+16%

+19%

53.62

44.32

+21%

Revenue in North America was up 17%, 
an increase of $124.7m over prior year. 
4imprint remains the largest distributor of 
promotional products in North America. 
Revenue in the UK, which accounted for 
2.5% of Group revenue, was less robust as 
the business faced tougher trading 
conditions. Although order intake was 
essentially flat year-over-year, revenue 
decreased by 6% in local currency, and by 
10% in the Group’s reporting currency.

Several factors contributed to the Group’s 
operating profit performance in 2019. The 
aggregate gross margin percentage was 
stable through the year and for the full year 
remained flat with 2018. Marketing 
expenses rose, as expected, by 18% over 
2018 and slightly above the year-on-year 
revenue increase of 17%. Selling expenses 
were up 11% over 2018. Overheads, head 
office costs and share option costs rose 
in aggregate by 14% over prior year. 

DELIVERINGDELIVERING07

4imprint Group plc Annual Report 2019

DELIVER ING

These factors combined to generate an 
improvement in overall underlying operating 
profit margin to 6.27% (2018: 6.14%).

OPERATIONAL OVERVIEW
297,000 new customers were acquired 
during 2019. This resulted in orders from 
new customers rising by 9% over prior year. 
Orders from existing customers rose by 17% 
compared to 2018, helped by the powerful 
dynamic of incremental improvement in 
retention rates combined with a consistently 
expanding customer file. In total, our team 
members processed 1,587,000 individually 
customised orders.

We have always had an operational mantra 
of ‘test, read, react’ in respect of the 
deployment of our marketing dollars. This 
approach continued to serve us well in 2019 
as we carefully reshaped the overall 
marketing portfolio. The brand component 
(primarily TV but also including a radio 
element) was expanded during the year in 
response to consistently encouraging 
performance metrics. To accommodate this, 
other parts of the budget such as search and 
print were managed accordingly. Revenue 
per marketing dollar was $5.58 in 2019 
compared to $5.63 in 2018. This result is 
directly in line with our expectations, 
particularly given a year-on-year increase in 
the overall marketing budget of $23.1m.

Our North American operations are served 
by centralised office and warehouse facilities 
located in Oshkosh, Wisconsin. In the 
context of our consistent organic revenue 
growth in recent years, in 2019 we added a 
further 85,000 sq. ft. to our distribution 
centre, increasing the total footprint of that 
facility to over 300,000 sq. ft. The project 

was completed on time, within the budget 
of $5m and is now fully operational. Our 
capital expenditure plan for 2020 includes 
$4.7m to increase our embroidery/print 
capacity for the rapidly growing apparel 
category. In addition, we plan to invest 
$3.2m in infrastructure and equipment to 
support growth at our Oshkosh office and 
distribution facilities. As we noted at our 
interim results, the current Oshkosh office 
facility is approaching capacity. We are in the 
process of evaluating our options with a 
view to securing appropriate additional or 
replacement office space.

We are very pleased, for the twelfth 
consecutive year, to have been named one 
of the Great Place To Work: Best Workplaces 
– Small & Medium Businesses. This reflects 
the strong and unique workplace culture 
that sets 4imprint apart.

CORONAVIRUS (COVID-19) UPDATE
We are closely monitoring the situation with 
regard to COVID-19, the novel coronavirus. 
Our deepest concern is with the people who 
have been directly affected by the virus, 
many of whom are longstanding and highly 
valued partners in our supply chain.

Approximately 60% of the blank stock for 
the products that we sell originates in China. 
These blank products are imported in bulk 
by our domestic suppliers who keep them in 
their local inventory, eventually to be 
imprinted with a logo and shipped to our 
customers as orders are placed. The fact that 
the outbreak occurred around the Lunar 
New Year means that most of our domestic 
suppliers were at peak inventory levels when 
the outbreak began – they typically place 
orders in preparation for the first half of the 

year to be delivered, or to be in transit, 
before the Lunar New Year begins. As a 
result, to date there has been almost no 
impact on 4imprint from COVID-19.

However, the situation is still very fluid. The 
Chinese manufacturers who effectively 
‘supply our suppliers’ are spread throughout 
China, typically specialising in a product 
category. Each of these suppliers is different 
based on their geographical location, 
workforce location and requirements, transit 
restrictions, access to raw materials for the 
specific product they produce and other 
factors. The level of any disruption for 
4imprint will be closely linked to how long 
factories are delayed in resuming 
production. The reduced capacity seen in 
February, and even into March, is unlikely to 
cause major disruption in the short-term 
simply due to the inventory cycle of our 
domestic suppliers. However, the longer that 
production restrictions persist, it becomes 
more likely that the inventory held by our 
domestic suppliers will be depleted and 
some element of disruption to the supply 
chain becomes more likely.

Clearly, if the virus were to become a global 
pandemic, other factors come into play and 
the potential for disruption to our business 
expands beyond the supply chain.

We are actively working with all parties in 
the supply chain to plan for, and where 
possible mitigate, adverse supply effects at 
all levels. We are also monitoring closely the 
developing situation and preparing to 
address other potential impacts caused by 
the spread of the virus globally.

LOOKING AHEAD
We remain confident in our strategy, our 
business model and the market opportunity. 
Our entire team is working hard to achieve 
and surpass our $1bn revenue target and we 
look forward to setting new strategic goals 
at that point.

DELIVERINGSTRATEGIC REPORTCORPORATEGOVERNANCEOVERVIEWFINANCIALSTATEMENTSADDITIONAL INFORMATIONDELIVERING08

4imprint Group plc Annual Report 2019

Strategic Objectives

OBJECTIVES

Market leadership driving  
organic revenue growth

  To be the leading direct marketer of promotional 

products in the markets in which we operate

  To establish 4imprint as the recognised brand for 
promotional products within our target audience

  To expand share in fragmented markets through 

  To achieve $1bn in Group revenue by 2022

investment in organic growth

KEY ENABLERS

RISKS

•  Competitive advantage through continuous development 

of and sustained investment in:
 — Marketing
 — People
 — Technology

•  Differentiation through operational excellence:

 — Customer service
 — Merchandising and supply
 — Efficient processing of individually customised, time-sensitive 

orders at scale

•  Macroeconomic conditions
•  Competition
•  Business facility disruption
•  Disruption to product supply chain or delivery service
•  Disturbance in established marketing techniques
•  Reliance on key personnel
• 
IT failure/interruption
•  Failure to adapt to new technology
•  Cyber threats

KPIs

REVENUE GROWTH ($m)

NUMBER OF ORDERS RECEIVED (000s)

24-MONTH CUSTOMER RETENTION (%)

$860.84m +17%

1,587 +14%

43.4%

19

18

17

16

15
0.00

860.84

738.42

627.52

558.22

497.22

860.84

Organic revenue growth is the cornerstone 
of our strategic framework. Year-over-year 
revenue growth gives the clearest measure 
of progress towards our target of $1bn in 
Group revenue by 2022.

19

18

17

16

15
0

457

420

369

351

332

1,130

969

19

18

17

16

15

816

703

613

New

Existing

1587

0.0

43.4

42.6

42.5

42.9

42.9

43.4

Orders received statistics are collated on a 
daily, weekly and monthly basis to evaluate 
performance against the targets in our 
operational plan for both new and existing 
customers. Analysis of order patterns offers 
a clear and immediate measure of 
operational performance, particularly in a 
business characterised by relatively stable 
average order size and gross margins. 

The 24-month retention rate offers visibility 
as to the broad stability and strength of a 
growing customer file. It will vary year-to-
year to some degree based on a variety of 
factors (e.g. timing of when a new customer 
is acquired in their first year, and timing of 
retention marketing), and as such 
performance should be viewed relative to an 
acceptable bandwidth.

For more information See pages 22-2609

4imprint Group plc Annual Report 2019

OBJECTIVES

Cash generation  
and profitability

  To deliver reliable and increasing free cash flow over 

the medium to longer term

  To balance short-term profitability with marketing 
investment opportunities leading to sustainable 
long-term free cash flow and EPS growth

KEY ENABLERS

RISKS

•  Reinvestment of cash generated from operations into 

organic growth initiatives based on multi-year revenue/
return projections

•  Disciplined approach to investment:

 — Marketing investment based on our assessment of both 

prevailing market conditions and a combination of current and 
future customer-centric metrics, including prospecting yield 
curves, retention patterns and lifetime revenue profiles
 — Capital investment evaluated based on cash payback and 

discounted cash flow parameters

•  Direct marketing ‘drop-ship’ business model, facilitating 

efficient working capital management

•  Low capital intensity of the business

•  Macroeconomic conditions
•  Competition
•  Currency exchange
•  Business facility disruption
•  Disruption to product supply chain or delivery service
•  Disturbance in established marketing techniques
•  Reliance on key personnel
• 
IT failure/interruption
•  Cyber threats

KPIs

REVENUE PER MARKETING DOLLAR ($)

UNDERLYING OPERATING MARGIN (%)

CASH CONVERSION (%)

$5.58

6.27%

96%

19

18

17

16

15
0.00

5.58

5.63

5.67

5.77

5.92

19

18

17

16

15

5.92

0.0

6.27

6.14

6.70

6.80

6.68

6.8

19

18

17

16

15
0

96

94

101

115

115

60

Revenue per marketing dollar provides a 
measure of the productivity of our marketing 
investment. We measure performance 
relative to in-year targets as opposed to 
historical trend in accordance with our 
strategic objectives for organic growth, 
profitability and cash generation. A gentle 
reduction in this KPI is to be expected and is 
in keeping with the nature of marketing 
yield curves.

This KPI shows the profitability of the 
Group’s trading operations. In recent years 
our strategy has been to maintain a broadly 
constant operating margin. It is possible, 
however, that specific immediate marketing 
opportunities may arise, impacting operating 
margin in the near term but strengthening 
our position in the market with recovery in 
operating margin in subsequent years.

Cash conversion measures the efficiency of 
the 4imprint business model in the 
conversion of operating profits into 
underlying operating cash flow. A high 
percentage reflects good working capital 
management and disciplined capital 
investment. The 2019 numbers include the 
$5m capital investment in the Oshkosh 
Distribution Centre.

STRATEGIC REPORTCORPORATEGOVERNANCEOVERVIEWFINANCIALSTATEMENTSADDITIONAL INFORMATIONFor more information See pages 22-2610

4imprint Group plc Annual Report 2019

Strategic Objectives continued

OBJECTIVES

Effective  
capital structure

  To maintain a stable and secure balance sheet 
aligned with the Group’s growth objectives

  To maintain commitment to making regular dividend 

payments through an economic downturn

  To have the flexibility to be able to continue investing 

  To meet pension contributions as they become due

in the business through different economic cycles

  To enable the Group to act swiftly when investment 

opportunities arise

KEY ENABLERS

RISKS

•  Conservative balance sheet funding approach
•  Capital allocation priorities in line with strategic objectives

•  Macroeconomic conditions
•  Currency exchange
•  Ultimately all other risks noted in previous objectives 
relating to revenue, profitability and cash generation

KPIs

CASH BALANCE ($m)

$41.14m

19

18

17

16

15
0.00

41.14

27.48

30.77

21.68

18.38

41.14

RETURN ON AVERAGE CAPITAL EMPLOYED 
(“ROACE”) (%)

PENSION DEFICIT/MARKET 
CAPITALISATION (%)

87%

19

18

17

16

15
0

1.0%

1.0

87

84

85

82

82

19

18

17

16

15

87

0.0

2.3

2.5

3.1

4.4

4.4

Our balance sheet funding guidelines call for 
the business to aim for a target cash balance 
at the end of each financial year. The net 
cash balance KPI shows the Group’s 
performance in managing its cash resources 
relative to its capital allocation priorities. The 
2019 closing net cash balance remains 
healthy.

This provides a measure of the Group’s 
efficiency in the use of its capital resources. 
We aim to maintain or improve this KPI via 
increased profitability, strong working capital 
management and productive capital 
investment, along with disciplined adherence 
to clear capital allocation principles. Our 
definition of ROACE excludes the net 
pension deficit from the calculation.

This KPI quantifies the substantial efforts 
made so far in de-risking the Group’s legacy 
defined benefit pension liability and will 
chart future progress in moving towards our 
eventual aim of full buy-out.

For more information See pages 22-2611

4imprint Group plc Annual Report 2019

OBJECTIVES

Shareholder  
value

  To deliver increasing Shareholder value through 

execution of the Group’s growth strategy

KEY ENABLERS

RISKS

•  Financial discipline in evaluation of investment 

opportunities

•  Clear priorities in capital allocation:

 — Organic growth initiatives
 — Regular dividend payments
 — Residual legacy pension funding
 — M&A opportunities
 — Other Shareholder distributions

•  Macroeconomic conditions
•  Currency exchange
•  Reliance on key personnel
•  Cyber threats
•  Ultimately all other risks noted in previous objectives 
relating to revenue, profitability and cash generation

KPIs

UNDERLYING EARNINGS PER SHARE (¢)

DIVIDENDS PER SHARE (¢)

154.41¢

Regular – 84.00¢

TOTAL SHAREHOLDER RETURN (“TSR”)  
(% IN YEAR)

61%

19

18

17

16

15
0.00

154.41

129.77

106.74

98.03

87.22

19

18

17

16

15

84.00

00

19

70.00

60.00

18

2

58.10

60.00

52.50

00

38.89

00

10

17

16

15
0

154.41

0.0

Regular

Supplementary

118.1

61

61

61

43

Underlying earnings per share growth over 
time gives a clear indication of the health of 
the business and is a key component in the 
delivery of Shareholder value. The 19% 
increase in EPS in 2019 is primarily driven by 
the year’s strong trading performance.

The DPS number provides a tangible 
measure of the delivery of Shareholder 
value. The 2019 regular dividend is in line 
with the Board’s commitment to increasing 
the dividend payment broadly in line with 
EPS growth.

Our aim is to deliver consistent performance 
and attractive TSR. This KPI reflects the 
strong performance of 4imprint shares in 
2019.

STRATEGIC REPORTCORPORATEGOVERNANCEOVERVIEWFINANCIALSTATEMENTSADDITIONAL INFORMATIONFor more information See pages 22-2612

4imprint Group plc Annual Report 2019

Market Opportunity

Market leadership driving organic revenue growth is the 
cornerstone of our strategic framework. We aim to establish 
4imprint as the recognised brand for promotional products, 
driving our continued ability to grow at a rate significantly  
higher than the overall growth rate of the industry.

In 2019, 4imprint retained its position as the largest distributor  
in the US promotional products industry according to the rankings of both  
PPAI and ASI, the leading industry trade bodies.

Our product range comprises tens of 
thousands of individual products ranging 
from basic giveaways such as pens, bags and 
drinkware to higher value items such as 
embroidered apparel, business gifts and full 
size trade show displays, enabling our 
customers to find the perfect product for 
their promotion and their brand. This range 
is carefully curated by an experienced 
merchandising team.

WHERE WE DO BUSINESS

OUR PRODUCTS

We operate in two primary geographical 
markets:
•  North America: The US and Canadian 

promotional products markets together 
are estimated to total around $27.3bn in 
annual revenue. We serve this market 
from a centralised base in Oshkosh, 
Wisconsin.

•  UK and Ireland: The UK and Irish 

promotional products market size is 
estimated at around $1.5bn per year. Our 
office serving these markets is in 
Manchester, UK.

The marketplace for promotional products is 
fragmented. Our largest market, the USA, is 
served by an estimated 24,000 distributors, 
of whom more than 20,500 have annual 
revenue of less than $2.5m. The distribution 
structure is similar in the Canadian and UK/
Irish markets. 4imprint is the largest direct 
marketer of promotional products in each 
market.

OUR CUSTOMERS

Promotional products are purchased by a 
wide range of individuals within all types of 
businesses and organisations. These 
products have many uses: as an integral part 
of sales and marketing campaigns; for 
recruitment or recognition activities; to 
promote health and safety initiatives; and for 
any other method of making a connection 
between our customer’s organisation and 
the recipient of the item.

We define our customer as the individual 
placing the order, rather than the business or 
organisation for which the individual works 
or with which he/she is associated. Our 
customer base is widely dispersed 
geographically, by size of business/
organisation and across commercial, 
governmental, educational, charitable, 
religious and other segments.

Our target customer will typically be working 
at an organisation of 25 or more employees. 
No single customer comprises a material part 
of 4imprint’s overall revenue.

We sell an extensive range of promotional 
products – merchandise that is custom 
printed with the logo or name of an 
organisation with the aim of promoting a 
brand, service, product or event.

TOP PRODUCT CATEGORIES

1.  APPAREL

2.  BAGS

3.  DRINKWARE

4.  WRITING

5.  STATIONERY

6.  TECHNOLOGY

7.  OUTDOOR & LEISURE

8.  TRADE SHOW & SIGNAGE

9.  AUTO, HOME & TOOLS

10. WELLNESS & SAFETY

13

4imprint Group plc Annual Report 2019

Retail brands are important to many 
customers as they stand for the quality, style 
and function of their products. Extra value is 
added when our customers add their name 
and logo to an already popular branded 
product. The addition of established retail 
brands such as The North Face®, Spyder® 
and New Era® has been important in 
expanding the 4imprint range.

Reusability has been a focus for product 
development. Attention to the environment 
is a key consideration for many of our 
customers. For example, as people move 
away from disposable drinking straws, a 
replacement is often the reusable straw that 
can be washed and used repeatedly without 
entering the waste stream. Reusable bags 
and drinkware are also good examples of 
the power of reusability.

PRODUCT TRENDS

Our merchandisers track market trends to 
identify the products that our customers are 
looking for:

Technology is a fast-moving category as we 
become more and more dependent on tech 
in our daily lives. Wireless charging pads are 
popular in retail, leading to promotional 
product designs incorporating wireless 
chargers into other useful office items. 
Webcam covers are another example of a 
tech product growing in popularity along 
with increasing online privacy and safety 
concerns.

Apparel remains our largest category, 
making a significant contribution to overall 
revenue growth in 2019. An expanding 
product range and a simplified and 
persuasive customer offering are supported 
by our substantial in-house embroidery 
capability.

Vacuum travel mugs are increasingly 
popular, again following developments in 
retail. The durable nature of these items in 
conjunction with the wide variety of sizes 
and designs mean that our customer’s name 
and logo feature prominently as the mugs 
are used time and time again.

STRATEGIC REPORTCORPORATEGOVERNANCEOVERVIEWFINANCIALSTATEMENTSADDITIONAL INFORMATION14

4imprint Group plc Annual Report 2019

Market Opportunity continued

OUR PROPOSITION

Our customers can be certain that our team and our products 
will meet their expectations, every time.

Whether raising awareness, sponsoring events, acquiring customers, 
recruiting new employees or supporting causes, our customers know 
that promotional products from 4imprint will ensure that their name 
– and brand – looks great in front of their target audience.

Our 360° Guarantee® and personal, expert service on every order  
take away the worry, making 4imprint the trusted right hand  
minding the details every step of the way.

•  reFresh®. The exclusive reFresh® brand 

was launched in 2017 as a line of 
affordable water bottles in a variety of 
designs and colours. Through 2019, the 
brand has evolved to include 
competitively priced, brightly coloured 
tumblers and travel mugs. 2020 will bring 
further expansion of the brand, including 
coolers from lunchbox size to 28 can 
capacity.

•  SuperKid™. The SuperKid™ 
brand is another 4imprint 
exclusive, cross-category 
initiative targeted at the 
young and the young at 
heart. Currently consisting 
of stickers and temporary 
tattoos with positive 
messages, along with 
pencils and tote bags, this 
brand will grow in 2020 to 
include additional products.

COMPETITIVE ADVANTAGE

Speed and rapid production time are 
increasingly important in the promotional 
products industry. 4imprint has an expansive 
24-hour product offering, with nearly 7,000 
items available to order today, ship tomorrow.

Value is always an important merchandising 
consideration. Our Valuebuy$ range of 
products focuses on essential products, 
highlighting items featuring not only a 
competitive price but also quality, fast lead 
times and great colour selection.

Exclusive products. Nearly 600 products 
are available only to 4imprint customers, 
including items in exclusive colours or 
designs. The ‘Only at 4imprint’ tag provides 
an effective marketing tool, and also reflects 
the deep relationships that 4imprint has 
developed with trusted supplier partners.

4imprint ‘own label’ brands. Over the last 
few years 4imprint has developed and 
continues to evolve its own exclusive brands 
to fill a gap in certain product categories.
•  Crossland®. The Crossland® brand began 
as an ‘outdoor’ apparel brand, primarily 
in fleece jackets. In 2018 the brand was 
successfully expanded into other product 
categories, including ‘beanie’ hats, 
blankets and vacuum mugs. 2019 saw 
additional apparel lines, as well as 
vacuum drinkware, backpacks and 
coolers, added under the Crossland® 
brand. In 2020 the brand will continue to 
grow across categories, to include duffel 
bags and portable chairs, in conjunction 
with an integrated brand marketing plan.

15

4imprint Group plc Annual Report 2019

CASE STUDY

Crossland® is a ‘Private Label’ brand 
exclusive to 4imprint.

The initial brand launch in 2014 featured a small range 
of fleece jackets, positioning the brand with an active, 
‘outdoors’ image and an emotional appeal that 
immediately resonated with our customers.

Since then the Crossland® brand has seen 
significant growth and product range 
expansion in line with a clear brand 
development plan.

In 2018 we began to add further 
Crossland® branded products to 
complement the core fleece/outerwear 
offering. Items such as blankets, ‘beanie’ 
hats, and vacuum mugs were added to 
the range, with our merchandising team 
taking care to align the products with the 
brand’s lifestyle promise. 2019 saw further 
cross-category product expansion under 
the Crossland® brand, with key, well 
positioned new products such as can 
holders, coolers, backpacks, duffels 

and fold-up chairs finding their place 
as top sellers in their category.

The success of the Crossland® brand 
provides a template for further Private 
Label brands. Our reFresh® brand began 
with a line of colourful and affordable 
water bottles with exclusive designs. 
That brand is now being extended 
cross-category into cooler bags and other 
products. The launch of two more Private 
Label brands is planned for later in 2020.

4imprint’s Private Label products are 
developed in conjunction with our valued 
suppliers, demonstrating the innovative 
capabilities embedded in our end-to-end 
supply chain.

STRATEGIC REPORTCORPORATEGOVERNANCEOVERVIEWFINANCIALSTATEMENTSADDITIONAL INFORMATION16

4imprint Group plc Annual Report 2019

Business Model

Our business is the sale and distribution of promotional products. 
Our commercial operations are built around a direct marketing 
business model designed to introduce millions of potential customers 
to tens of thousands of customised promotional products.

OUR PEOPLE

•  Strong company culture
•  Highly trained, long-tenured team members
•  Empowered to ‘do the right thing’

KEY STRENGTHS

OUR PLATFORM

•  Proprietary, scalable IT system
•  Reliable and resilient supplier network

REACHING OUR CUSTOMERS

FINANCIAL STRENGTH

•  Expanding and productive customer file
•  Marketing ‘engine’ able to attract new and retain existing 

customers

•  Strong balance sheet
• 
•  Highly cash generative model driving self-financed 

Investment in the business

•  Long tradition of excellence in customer service

growth

WHAT WE DO

O u r  Values

CUSTOMER PROPOSITION

•  Fast, easy and convenient
•  Expansive and relevant product range
Industry-leading customer guarantee
• 
 — Online or over the phone
 — Free samples and artwork
 — Remarkable customer service
 — Certain delivery. It’s on time or it’s on us
 — Certain value. Or we’ll refund double the difference
 — Certain happiness. If you’re not 100% satisfied, 

we’ll refund or rerun your order

APPLICATION OF TECHNOLOGY

•  Websites, mobile, customer-facing
•  Proprietary order processing platform
•  Sophisticated database analytics

 — Mature, scalable systems
 — Efficient order processing
 — Supplier integration
 — Data-driven marketing
 — Innovative web and back office technology

17

4imprint Group plc Annual Report 2019

WHAT WE DO

STAKEHOLDER OUTCOMES

‘DROP-SHIP’ FROM SUPPLIERS

•  Unrestricted access to tens of thousands of products
•  Efficient delivery of orders to short lead times
•  Minimal investment in inventory
 — Supplier holds the inventory
 — Supplier prints the product
 — Order shipped direct to customer
 — Close relationships with suppliers
 — Merchandisers ensure the product range is continually 

updated and curated

INNOVATIVE MARKETING

•  Data-driven heritage and discipline
•  Multi-faceted, evolving marketing portfolio
•  Brand, search, catalogue

 — New customer acquisition
 — Growing customer file
 — Existing customer retention
 — Blue Box™

SHAREHOLDERS

Strong cash generation permits us to reinvest in the continued growth of the 
business, and to reward our Shareholders through dividend payments and 
share price appreciation. 

CUSTOMERS
Promotional products work: they help our customers achieve their marketing 
goals, promote their safety initiatives and recognise their employees, amongst 
many other uses.

TEAM MEMBERS
We are committed to a culture that encourages the training, development, 
wellbeing and personal fulfilment of every team member.

SUPPLIERS
We have productive relationships with our trusted supplier partners. Our 
suppliers can expect to be treated in accordance with the 4imprint “Golden 
Rule” and to be paid on time. 

COMMUNITY
Our team members are actively engaged in our communities, including 
charitable giving and volunteering activities. 

PENSION TRUSTEE
We stand firmly behind our legacy defined benefit pension scheme obligations. 
See page 19 for further details. 

Details of engagement with stakeholders is on pages 27 to 29, 
covering the Directors’ duties under section 172 (1) Companies 
Act 2006.

STRATEGIC REPORTCORPORATEGOVERNANCEOVERVIEWFINANCIALSTATEMENTSADDITIONAL INFORMATIONFor more information see page 11For more information see page 12For more information see pages 31-32For more information see page 33For more information see page 3618

4imprint Group plc Annual Report 2019

Financial Review

F O C U S E D   O N

FINANCIAL
DISCIPLINE

DAVID SEEKINGS

2019 
Underlying* 
$m

2018 
Underlying* 
$m

2019 
Total 
$m

2018 
Total 
$m

53.93

45.36

53.93
–

45.36
(0.72)

(0.31)

(0.32)

0.75

54.68

0.23

45.59

0.37

53.99

(0.17)

44.15

Underlying operating 

profit

Exceptional items
Defined benefit 
pension admin 
charges

Net finance income/

(cost)

Profit before tax

*  Underlying is before defined benefit pension charges and exceptional items.

OPERATING RESULT
Group revenue in 2019 of $860.84m was 17% up over prior year. 
All of the revenue growth was organic. Underlying operating profit 
increased over 2018 by 19% to $53.93m. These results are consistent 
with the Group’s strategy to deliver profitable organic revenue 
growth through increasing investment in marketing.

The Group’s operating result in the period, summarising expense by 
function, was as follows:

Revenue

Gross profit
Marketing costs
Selling costs
Admin & central costs
Share option related charges

2019 
$m

2018 
$m

860.84

738.42

275.32
(154.31)
(31.04)
(35.09)
(0.95)

236.19
(131.23)
(27.85)
(30.93)
(0.82)

Underlying operating profit

53.93

45.36

ACCOUNTING STANDARDS
IFRS 16 ‘Leases’ was implemented from the start of the accounting 
period. In summary, this standard brings most contractual 
arrangements previously defined as operating leases on to the 
balance sheet, establishing ‘right-of-use’ assets and associated lease 
liabilities. In the income statement the previous operating lease 
charge is replaced by amortisation and interest charges. The resulting 
adjustments had an immaterial impact on the Group’s results since 
the number and contract lengths of former operating leases are 
minimal. In this context the decision was taken not to restate prior 
periods, instead booking an opening adjustment to net equity. 
Further detail is set out in note 30.

FOREIGN EXCHANGE
The primary US dollar exchange rates relevant to the Group’s 2019 
results were as follows:

2019

2018

Period end

Average

Period end

Average

Sterling
Canadian dollars

1.31
0.76

1.28
0.75

1.27
0.73

1.34
0.77

The Group reports in US dollars, its primary trading currency. It also 
transacts business in Canadian dollars, Sterling and Euros. Sterling/US 
dollar is the exchange rate most likely to impact the Group’s financial 
performance.

The primary foreign exchange considerations relevant to the Group’s 
operations are as follows:
•  97% of the Group’s revenue arises in US dollars, the Group’s 
reporting currency, hence translational risk in the income 
statement is low. The net impact on the 2019 income statement 
from trading currency movements was not material to the Group’s 
results (note 21).

•  Most of the constituent elements of the Group balance sheet are 
US dollar-based. The main exception is the Sterling-based defined 
benefit pension liability. Currency movements produced an 
exchange loss on the pension liability in the year of $0.40m.

FINANCIALFINANCIAL19

4imprint Group plc Annual Report 2019

•  The Group’s business model is characterised by strong cash 

generation, mostly in US dollars. However, its primary applications 
of post-tax cash are Shareholder dividends, pension contributions 
and some head office costs, all of which are paid in Sterling. As 
such, the Group’s cash position is sensitive to Sterling/US dollar 
exchange movements. By way of example, using actual exchange 
rates, the movement of Sterling against the US dollar during 2019 
meant that every US$1m converted to Sterling was worth around 
£24,000 less at the 2019 closing rate compared to the 2018 
closing rate.

SHARE OPTION CHARGES
A total of $0.95m (2018: $0.82m) was charged in the year in respect 
of IFRS 2 ‘Share-based Payments’. This was made up of elements 
from executive awards made under the 2015 Incentive Plan and 
charges relating to the UK SAYE and the US ESPP plans.

Current options and awards outstanding are 125,095 shares under 
the UK SAYE and US ESPP plans and 70,739 shares under the 2015 
Incentive Plan. Awards under the 2015 Incentive Plan in respect of 
2019 are anticipated to be made in late March 2020.

EXCEPTIONAL ITEMS
There was no exceptional charge in the year. During 2018 an 
exceptional item of $0.72m was charged. This related to estimated 
past service costs resulting from Guaranteed Minimum Pension 
equalisation in our defined benefit pension scheme following the 
Lloyds case.

NET FINANCE INCOME
Net finance income for the year, before pension finance charge, 
was $0.75m (2018: $0.23m). This is comprised of net bank interest 
income of $0.80m (2018: $0.23m) and lease interest charges of 
$0.05m (2018: nil). The year-over-year positive swing of $0.56m on 
bank interest primarily reflects higher cash deposits.

TAXATION
The tax charge for the year was $11.28m (2018: $8.95m), giving an 
effective tax rate of 21% (2018: 20%). The charge comprised current 
tax of $10.32m, representing tax payable in the USA, and a deferred 
tax charge of $0.96m.

The tax charge relating to underlying profit before tax was $11.41m 
(2018: $9.23m), an effective tax rate of 21% (2018: 20%).

EARNINGS PER SHARE
Underlying basic earnings per share was 154.41c (2018: 129.77c), an 
increase of 19%. This was slightly lower than the 20% increase in 
underlying profit before tax due to the higher effective tax rate 
in 2019.

Basic earnings per share was 152.42c (2018: 125.61c), an increase 
of 21%.

DIVIDENDS
Dividends are determined in US dollars and paid in Sterling, 
converted at the exchange rate on the date that the dividend is 
determined.

The Board has proposed a final dividend of 59.00c (2018: 49.20c) 
which, together with the interim dividend of 25.00c, gives a total 
paid and proposed regular dividend relating to 2019 of 84.00c, an 
increase of 20% compared to prior year.

The final dividend has been converted to Sterling at an exchange rate 
of £1.00/$1.2781 (2018: £1.00/$1.319). This results in a final dividend 
payable to Shareholders of 46.16p (2018: 37.30p), which, combined 
with the interim dividend paid of 20.52p, gives a total dividend for 
the year of 66.68p, an increase of 25% compared to prior year.

The final dividend will be paid on 15 May 2020 to Shareholders on 
the register at the close of business on 14 April 2020.

DEFINED BENEFIT PENSION PLAN
The Group sponsors a legacy defined benefit pension plan (the 
“Plan”) which has been closed to new members and future accruals 
for many years. This Plan is the successor arrangement to the 
previous, much larger defined benefit scheme which was successfully 
de-risked and wound up in December 2017. The new Plan has 
equivalent benefits to the previous scheme, and currently has around 
98 pensioners and 273 deferred members.

At 28 December 2019, the net deficit of the Plan on an IAS 19 basis 
was $12.31m, compared to $15.02m at 29 December 2018. At 
28 December 2019 gross scheme liabilities under IAS 19 were 
$36.32m, and assets were $24.01m.

The change in deficit is analysed as follows:

IAS 19 deficit at 30 December 2018
Company contributions to the Plan
Pension administration costs
Pension finance charge
Re-measurement loss due to changes in assumptions and 

return on assets

Exchange loss

IAS 19 deficit at 28 December 2019

$m

(15.02)
3.59
(0.31)
(0.38)

0.21
(0.40)

(12.31)

The net liability reduced by $2.71m in the year, driven primarily by 
employer’s contributions of $3.59m offset by administration, finance 
and exchange charges. In Sterling, the net deficit decreased by 
£2.44m in the year to £9.40m.

A full actuarial valuation was performed in respect of the Plan in 
September 2016. At that time, deficit recovery contributions of 
£2.25m per annum were agreed with the Trustee. These 
contributions commenced on 1 July 2017, rising by 3% per annum. 
The agreed recovery timeframe was a period of five years seven 
months until 31 January 2023, at which point the funding shortfall 
on a technical provisions basis was expected to be eliminated. In 
addition, an annual payment of £0.25m was agreed towards the 
costs of the Plan’s administration and management. The Company is 
also committed to funding agreed transfer values out of the Plan, at 
a funding rate of 50% of the transfer value. $0.28m was paid in 
2019 in respect of transfers out of the Plan.

A new triennial actuarial valuation of the Plan as at September 2019 
has been prepared and this forms the basis of the 2019 IAS 19 
valuation set out above.

Following the 2019 triennial valuation, and in consultation with the 
Trustee, the Company has committed to a revised, accelerated, 
schedule of deficit recovery contributions going forward. This 
reflects: (i) movements in actuarial assumptions, particularly bond 
yields driving down the discount rate, and (ii) the desire of both the 
Company and the Trustee to move beyond funding on a technical 
provisions basis to funding geared towards further de-risking and 
eventual Plan buy-out within a reasonable timeframe. The new 
schedule of deficit contributions consists of a lump sum of £7.50m 
(c.$10m) payable in May 2020, followed, from 1 July 2020 onwards, 
by annual contributions that remain at the existing agreed level of 
£2.46m per annum, rising by 3% annually. The agreed new recovery 
plan ends in July 2024. An allowance of £0.30m per year, rising by 
3% annually, will also be paid towards the cost of the Plan’s 
administration and management. The Company will remain 
committed to funding agreed transfer values out of the Plan at a 
funding rate of 50% of the transfer value.

CASH FLOW
The Group had net cash of $41.14m at 28 December 2019, an 
increase of $13.66m over the 29 December 2018 balance of 
$27.48m.

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4imprint Group plc Annual Report 2019

Financial Review continued

Cash flow in the period is summarised as follows:

Underlying operating profit
Share option related charges
Depreciation and amortisation
Lease depreciation
Change in working capital
Capital expenditure

Underlying operating cash flow
Tax and interest
Defined benefit pension contributions
Own share transactions
Capital element of lease payments
Exceptional items
Exchange gain/(loss)

2019 
$m

53.93
0.93
2.78
1.50
0.70
(8.18)

51.66
(9.57)
(3.59)
(2.56)
(1.69)
–
0.07

2018 
$m

45.36
0.81
2.65
–
(3.19)
(2.86)

42.77
(7.62)
(3.93)
(0.47)
–
(0.05)
(1.01)

Free cash flow
Dividends to Shareholders

34.32
(20.66)

29.69
(32.98)

Net cash inflow/(outflow) in the period

13.66

(3.29)

The Group is typically very cash generative, and this remained the 
case in 2019. The business model is efficient in working capital usage 
and typically has low fixed capital requirements. The operating cash 
conversion rate for the year was 96%. If the $5m of capital spend on 
the Oshkosh distribution centre expansion is added back, cash 
conversion would have been 105%.

In accordance with IFRS 16, lease depreciation and the capital 
element of lease payments are included in the cash flow. There are 
no comparatives since an opening equity adjustment was booked as 
opposed to restating prior periods. In 2018 the full lease payments of 
$2.0m were charged within operating profit. Overall, the 
implementation of IFRS 16 has no net impact on free cash flow.

Dividends paid to Shareholders in 2018 includes the supplementary 
dividend of 60.00c per share paid in May 2018.

BALANCE SHEET AND SHAREHOLDERS’ FUNDS
Net assets at 28 December 2019 were $62.95m, compared to $43.27m 
at 29 December 2018. The balance sheet is summarised as follows:

Non-current assets
Working capital
Net cash
Pension deficit
Other assets/(liabilities) – net

Net assets

28 December 
2019 
$m

29 December 
2018 
$m

31.84
5.15
41.14
(12.31)
(2.87)

25.73
5.85
27.48
(15.02)
(0.77)

62.95

43.27

Shareholders’ funds increased by $19.68m, comprising: net profit in 
the period of $42.72m; $(0.17)m of exchange losses; net $(0.37)m of 
pension related movements; $0.92m of net share option related 
movements; $(2.57)m relating to purchase of own shares, net of 
option proceeds; $(20.66)m equity dividends paid to Shareholders; 
and an adjustment to opening net equity of $(0.19)m arising from 
the implementation of IFRS 16 (see note 30).

The Group had a characteristically low net negative working capital 
balance of $5.15m at 28 December 2019 ($5.85m at 29 December 
2018).

As a result of the adoption of IFRS 16, a ‘right-of-use’ asset of $1.99m 
is included within Non-current assets. An associated liability of 
$2.05m is included within Other assets/(liabilities).

BALANCE SHEET FUNDING
The Board is committed to aligning the Group’s funding with its 
strategic priorities. This requires a stable, secure and flexible balance 
sheet through the cycle. The Group will therefore typically remain 
ungeared and hold a net cash position.

The Board’s funding guidelines aim to provide operational and 
financial flexibility:
•  To facilitate continued investment in marketing, people and 

technology through different economic cycles, recognising that an 
economic downturn typically represents a market share 
opportunity for the business.

•  To protect the ability of the business to act swiftly as growth 
opportunities arise in accordance with the Group’s capital 
allocation guidelines.

•  To underpin a commitment to Shareholders through the 

maintenance of regular interim and final dividend payments.
•  To meet our pension contribution commitments as they fall due.

The quantum of the cash target at each year end will be influenced 
broadly by reference to the investment requirements of the business, 
and the subsequent year’s anticipated full year ordinary dividend and 
pension payment obligations.

The Board will keep these guidelines under review and is prepared to 
be flexible if circumstances warrant.

CAPITAL ALLOCATION
The Board’s capital allocation framework is designed to deliver 
increasing Shareholder value, driven by the execution of the Group’s 
growth strategy. The Group’s capital allocation priorities are:
•  Organic growth investments

 — Either capital projects or those expensed in the income 

statement

• 

 — Market share opportunities in existing markets
Interim and final dividend payments
 — Increasing broadly in line with earnings per share through the 

cycle

 — Aim to at least maintain dividend per share in a downturn

•  Residual legacy pension funding

 — In line with agreed deficit recovery funding schedule
 — Further de-risking initiatives, if viable

•  Mergers & acquisitions

 — Not a near-term priority
 — Opportunities that would support organic growth

•  Other Shareholder distributions

 — Quantified by reference to cash over and above balance sheet 

funding requirement

 — Supplementary dividends most likely method; other methods 

may be considered

TREASURY POLICY
The financial requirements of the Group are managed through a 
centralised treasury policy. The Group operates cash pooling 
arrangements for its North American operations. Forward contracts 
may be taken out to buy or sell currencies relating to specific 
receivables and payables as well as remittances from overseas 
subsidiaries. There were no forward contracts open at the period end 
or prior period end, but forward contracts have been used during the 
year. The Group holds the majority of its cash with its principal US 
and UK bankers.

The Group has $20.0m of working capital facilities with its principal 
US bank, JPMorgan Chase, N.A. The interest rate is US$ LIBOR plus 
1.5%, and the facilities expire on 31 May 2021. In addition, an 
overdraft facility of £1.0m, with an interest rate of bank base rate 
plus 2.0%, is available from the Group’s principal UK bank, Lloyds 
Bank plc.

21

4imprint Group plc Annual Report 2019

CRITICAL ACCOUNTING POLICIES
Critical accounting policies are those that require significant 
judgments or estimates and potentially result in materially different 
results under different assumptions or conditions. It is considered 
that the only critical accounting policies are in respect of pensions 
and leases.

BREXIT RISK
Despite the fact that Brexit has now occurred significant uncertainty 
remains, particularly over trading arrangements with the EU. As 
rehearsed previously, however, we consider that the nature and 
geography of the Group’s operations, with 97% of the Group’s 
revenue originating in North America, leave it in a strong position to 
absorb any residual negative effects. Consequently, we do not 
consider that Brexit creates any real change in the Group’s principal 
risks and uncertainties, nor does it have any material effect on our 
evaluation of going concern or viability analysis elsewhere in this 
report.

GOING CONCERN
The Board reviews several factors when considering whether the 
financial statements should be prepared on a going concern basis:
•  The Group’s business activities, together with management’s 

current view of circumstances likely to affect its future 
development, performance and financial position (summarised in 
the Strategic Report on pages 6 to 36).

•  The financial position of the Group, its principal risks and 

uncertainties, its cash flows, net cash position, borrowing facilities 
and policies for managing financial risk, which are described in 
this Financial Review and the Principal Risks & Uncertainties on 
pages 18 to 26.

As a result of this review, the Board has a reasonable expectation 
that the Group has adequate resources to continue to operate for a 
period of at least twelve months from the date this report was 
approved. Accordingly, the Board continues to adopt the going 
concern basis in preparing the financial statements.

LONG-TERM PROSPECTS AND VIABILITY
In accordance with Provision C.2.2 of the UK Corporate Governance 
Code 2016, and Provision 31 of the UK Corporate Governance Code 
2018, the Board has assessed the prospects and viability of the 
Group.

ASSESSMENT OF PROSPECTS
The Group’s strategy, market position and business model, as set out 
on pages 8 to 17 of the Strategic Report, are central to an 
understanding of its prospects. These factors provide a framework 
for the rolling three year plan which is developed as part of the 
annual budget process and reviewed by the Board to assess the 
Group’s prospects. Established and reliable demand forecasting 
models are driven by customer acquisition and retention 
assumptions, which are flexed to account for known initiatives and 
anticipated market developments over the three year forecast period.

The three year timeframe for assessing both prospects and viability is 
considered to be appropriate due to the following factors:
• 

It is consistent with the Group’s rolling three year strategic 
planning process.
It reflects reasonable expectations in terms of the reliability and 
accuracy of operational forecasting models.
It acknowledges that the Group’s business model does not rely 
heavily on fixed capital, long-term contracts or fixed external 
financing arrangements.
It recognises that projections looking out further than three years 
become significantly less meaningful in the context of the 
fast-moving nature of the business and its markets.

• 

• 

• 

CONFIRMATION OF VIABILITY
The Board’s assessment of the Group’s prospects, as described 
above, has been made with reference to current market conditions 
and known risk factors. The principal risks and uncertainties facing 
the Group are outlined on pages 22 to 26. In the light of the Group’s 
financial performance over recent years, the Board considers that the 
key factor which would prejudice the delivery of the Group’s stated 
financial objectives is a significant decline in demand, leading to 
lower or negative revenue growth and a lower return on marketing 
spend. Using the current three year rolling forecasts as a base case, 
alternative forecasts have been produced to model the effects on the 
Group’s liquidity and solvency of very severe but plausible 
combinations of the principal risks and uncertainties on demand 
levels in the business.

The basis for the key assumptions used in the viability model was an 
overall effect similar to, but more severe than, that experienced 
during the 2008/9 financial crisis. New customer acquisition and 
existing customer retention metrics were significantly degraded in 
the model, resulting in a 6.25% year-on-year drop in revenue 
compared to an actual revenue decline of 3.05% from 2008 to 2009. 
However, expenditure in the areas of marketing, payroll and 
technology were maintained at 2019 levels or higher. Revenue and 
profitability are clearly affected in this scenario, but the business 
retains a robust financial position with the Group able to maintain its 
external dividend payments at current rates.

The assumptions used in the viability model and the resultant 
sensitised financial forecasts have been reviewed and approved by 
the Board. The conclusion of this review is that the Group has 
significant financial flexibility, starting with a net cash position, but 
remaining cash positive even under severe economic stress and able 
to continue investing in marketing, people and technology, which are 
key differentiators in its strategy.

Based on this review of the Group’s prospects and viability, the 
Directors confirm that they have a reasonable expectation that the 
Group will continue to operate and to meet its liabilities as they fall 
due, for the next three years.

NON-FINANCIAL REPORTING REGULATIONS
The table below sets out where stakeholders can find information in 
our Strategic Report relating to non-financial matters, as required by 
sections 414CA and 414CB of the Companies Act 2006. The 
information found in the below pages form our non-financial 
statement.

Reporting requirement

Section of the Annual Report

Environmental matters
Employees
Social matters
Human rights
Anti-corruption and 

anti-bribery
Business model
Non-financial KPIs
Principal risks

Responsibility
Responsibility
Responsibility
Responsibility

Responsibility
Business Model
Strategic Objectives
Principal Risks & Uncertainties

Page(s)

34-35
31-32
36
34

34
16-17
8-11
22-26

MANAGEMENT REPORT
The Strategic Report is considered to form the management report 
for the purpose of DTR4.1.8R.

STRATEGIC REPORTCORPORATEGOVERNANCEOVERVIEWFINANCIALSTATEMENTSADDITIONAL INFORMATION22

4imprint Group plc Annual Report 2019

Principal Risks & Uncertainties

4imprint seeks to take a  
balanced approach to the risks  
and uncertainties that it faces.

RISK APPETITE
4imprint’s strategic objectives (see pages 8 to 11) revolve around 
market leadership and organic revenue growth ahead of the industry 
as a whole. The Board encourages an appetite for measured 
risk-taking that contributes to both the operational agility and 
innovative culture that it believes is necessary to meet the Group’s 
strategic objectives. That appetite is, however, tempered by risk 
identification, evaluation and management.

RISK MANAGEMENT PROCESS
The Board has ultimate responsibility for the Group’s risk 
management process, although responsibility for reviewing specific 
risk controls may be delegated to the Audit Committee. The 
Executive Directors and operational management teams are 
responsible for the identification and evaluation of risks and the 
subsequent implementation of specific risk mitigation activities. A risk 
review is conducted by the Board at least annually, and evolving or 
urgent issues are discussed at regular Board meetings.

EMERGING RISKS
It is important to note that business operations are conducted from 
centralised facilities in Oshkosh and Manchester, with short reporting 
lines. The Executive Directors are close to day-to-day matters, 
facilitating early identification of, and response to, evolving risks.

Risk appetite, the risk management process, and associated 
mitigating activities are all essential elements of the Group’s strategic 
and operational planning processes.

4imprint’s business model means that it may be affected by a 
number of risks, not all of which are within its control. Outlined 
below are the current principal potential risks and uncertainties to 
the successful delivery of the Group’s strategic goals. The list is not 
exhaustive and other, as yet unidentified, factors may have an 
adverse effect.

Economic and market risks

  A  MACROECONOMIC CONDITIONS

DESCRIPTION OF RISK
The business conducts most of 
its operations in North America 
and would be affected by a 
downturn in general economic 
conditions in this region or 
negative effects from tension in 
international trade. In previous 
economic downturns, the 
promotional products market 
has typically softened broadly in 
line with the general economy.

POTENTIAL IMPACT
•  Customer acquisition and 

retention could fall, impacting 
revenue in current and future 
periods.

•  The growth and profitability 
levels called for in the Group 
strategic plan may not be 
achieved.

•  Cash generation could be 

reduced broadly 
corresponding to a reduction 
in profitability.

MITIGATING ACTIVITIES
•  Management monitors 
economic and market 
conditions to ensure that 
appropriate and timely 
adjustments are made to 
marketing and other budgets.

•  The customer proposition in 
terms of promotions, price, 
value and quality of product 
can be adjusted to resonate 
with customer requirements 
and budgets in changing 
economic climates.

•  The Group’s balance sheet 

funding policy (see page 20) 
aims to provide operational 
and financial flexibility to 
facilitate continued 
investment in the business 
through different economic 
cycles.

LINK TO STRATEGY
Organic revenue growth

Cash generation and profitability

DIRECTION
International trade tensions and 
political instability have increased 
economic volatility in the US

Brexit uncertainty in the UK has 
led to lack of business confidence

Potential development of 
COVID-19 virus into a pandemic

   Increased

23

4imprint Group plc Annual Report 2019

  B  MARKETS & COMPETITION

DESCRIPTION OF RISK
The promotional products 
markets in which the business 
operates are intensely 
competitive. The development of 
buying groups and online 
marketplaces may allow 
competitors to reach a broader 
audience. New or disruptive 
business models looking to 
break down the prevailing 
distributor/supplier structure may 
become a threat. Private equity 
interest in the promotional 
products industry has increased 
in recent years, offering potential 
funding for existing competitors 
or new entrants.

POTENTIAL IMPACT
•  Aggressive competitive 

activity or a disruptive new 
model could result in pressure 
on prices, margin erosion and 
loss of market share, 
impacting the financial 
results.

•  The Group’s strategy based 

on achieving organic revenue 
growth in fragmented 
markets may need to be 
reassessed.

MITIGATING ACTIVITIES
•  An open-minded culture and 
an appetite for technology 
are encouraged, with the aim 
of positioning the business at 
the forefront of innovation in 
the industry.

•  Management closely 

monitors competitive activity 
in the marketplace.

•  Price, satisfaction and service 

level guarantees are an 
integral part of the customer 
proposition. Customer 
surveys and market research 
are used to gauge customer 
satisfaction and perception, 
and the causes of any 
negative indications are 
investigated and addressed 
rapidly.

LINK TO STRATEGY
Market leadership

Organic revenue growth

Cash generation and profitability

DIRECTION
The competitive landscape to 
date has been relatively consistent 
in our main markets

No disruptive model has yet 
gained much traction in the 
industry

   Unchanged

  C  CURRENCY EXCHANGE

DESCRIPTION OF RISK
There is some exposure to 
currency exchange risk. 
Although the business trades 
predominantly in US dollars, it 
also transacts business in 
Canadian dollars, Sterling and 
Euros, leading to some currency 
risk on trading. In addition, head 
office costs, pension scheme 
commitments and dividends are 
payable in Sterling, consequently 
the business may be adversely 
impacted by movements in the 
Sterling/US dollar exchange rate 
when it repatriates cash to the 
UK.

POTENTIAL IMPACT
•  The financial results of 
trading operations, and 
therefore overall profitability, 
may be negatively affected.
•  The financial condition and 
cash position of the Group 
may differ materially from 
expectations. In an extreme 
scenario, the Group’s 
strategic objectives around 
capital structure and core 
dividend commitments could 
be disrupted.

MITIGATING ACTIVITIES
•  The Group reports its results 
in US dollars, minimising 
currency impact on reported 
revenue, operating profit and 
net assets since trading 
operations are concentrated 
mainly in North America.
•  The Group can use forward 

contracts to hedge 
anticipated cash receipts from 
its overseas operations, giving 
some certainty of amounts 
receivable in Sterling.

LINK TO STRATEGY
Cash generation and profitability

Capital structure

Shareholder value

DIRECTION
Political instability, interest rate 
policy and trade tensions (US) and 
Brexit concerns (UK) may lead to 
increased volatility in currency 
markets

   Increased

STRATEGIC REPORTCORPORATEGOVERNANCEOVERVIEWFINANCIALSTATEMENTSADDITIONAL INFORMATION24

4imprint Group plc Annual Report 2019

Principal Risks & Uncertainties continued

Operational risks

  D  BUSINESS FACILITY DISRUPTION

DESCRIPTION OF RISK
The 4imprint business model 
means that operations are 
concentrated in centralised office 
and distribution facilities. The 
performance of the business 
could be adversely affected if 
activities at one of these facilities 
were to be disrupted, for 
example, by fire, flood, loss of 
power or internet/
telecommunication failure.

POTENTIAL IMPACT
•  The inability to service 

customer orders over any 
extended period would result 
in significant revenue loss, 
deterioration of customer 
acquisition and retention 
metrics and diminished return 
on marketing investment.
•  The Group’s reputation for 

excellent service and reliability 
may be damaged.

MITIGATING ACTIVITIES
•  Back-up and business 

LINK TO STRATEGY
Market leadership

Organic revenue growth

Cash generation and profitability

DIRECTION
No significant change in the 
nature or likelihood of these risks

   Unchanged

continuity procedures are in 
place to ensure that customer 
service disruption is 
minimised. This includes 
customer service resource 
based at a separate location 
and team members working 
from home.

•  Websites are cloud-based, 
and data is backed up 
immediately to off-site 
servers.

•  Relationships are maintained 
with third party embroidery 
contractors to provide 
back-up in the event of 
facility unavailability.

  E  DISRUPTION TO THE PRODUCT SUPPLY CHAIN OR DELIVERY SERVICE

POTENTIAL IMPACT
• 

Inability to fulfil customer 
orders would lead to lost 
revenue and a negative 
impact on customer 
acquisition and retention 
statistics.

•  The Group’s reputation for 

excellent service and reliability 
may be damaged.

DESCRIPTION OF RISK
As a consequence of the Group’s 
‘drop-ship’ distribution model, 
trading operations could be 
interrupted if (i) the activities of a 
key supplier were disrupted and 
it was not possible to source an 
alternative supplier in the short 
term; (ii) a key supplier’s own 
supply chain is compromised by 
‘force majeure’ events in the 
country of original product 
manufacture, for example 
natural disasters, social/political 
unrest or pandemic; or (iii) the 
primary parcel delivery partner 
used by the business suffered 
significantly degraded service 
levels. As the Group continues to 
grow, the volume of orders 
placed with individual suppliers 
becomes significant.

LINK TO STRATEGY
Market leadership

Organic revenue growth

Cash generation and profitability

DIRECTION
Risk inherent in increasing 
supplier concentration

Spread of Coronavirus has 
increased risk

   Increased

MITIGATING ACTIVITIES
•  A rigorous selection process 
is in place for key suppliers, 
with evaluation and 
monitoring of quality, 
production capability and 
capacity, ethical standards, 
financial stability and business 
continuity planning.

•  Very close relationships are 

maintained with key 
suppliers, including a detailed 
shared knowledge of factory 
locations, operations and 
capabilities in the country of 
original product manufacture, 
allowing swift understanding 
of and appropriate reaction 
to events.

•  Wherever possible, 

relationships are maintained 
with suitable alternative 
suppliers for each product 
category.

•  Secondary relationships are in 
place with alternative parcel 
carriers.

25

4imprint Group plc Annual Report 2019

  F  DISTURBANCE IN ESTABLISHED MARKETING TECHNIQUES

DESCRIPTION OF RISK
The success of the business relies 
on its ability to attract new and 
retain existing customers 
through a variety of marketing 
techniques. These methods may 
become less effective as follows:

Offline: The flow of print 
catalogues and sample packages 
would be disrupted by the 
incapacity of the US Postal 
Service to make deliveries, for 
example due to natural disasters 
or labour activism.

Online: Search engines are an 
important source for channelling 
customer activity to 4imprint’s 
websites. The efficiency of 
search engine marketing could 
be adversely affected if the 
search engines were to modify 
their algorithms or otherwise 
make substantial changes to 
their practices.

In addition, the evolving 
landscape around data privacy 
legislation potentially affects our 
ability, both online and offline, 
to access and analyse customer 
data information.

POTENTIAL IMPACT
• 

If sustained over anything 
more than a short time 
period, an externally driven 
decrease in the effectiveness 
of key marketing techniques 
would cause damage to the 
customer file as customer 
acquisition and retention fall. 
This would affect order flow 
and revenue in the short term 
and the productivity of the 
customer file over a longer 
period, impacting growth 
prospects.

•  Restrictive data privacy 

legislation could significantly 
decrease the yield on our 
marketing activities.

MITIGATING ACTIVITIES
•  Offline: Developments in the 
US Postal Service are closely 
monitored through industry 
associations and lobbying 
groups. Alternative parcel 
carriers are continuously 
evaluated.

•  Online: Management stays 

very close to new 
developments and emerging 
platforms in the online space. 
Efforts are focused on 
anticipating changes and 
ensuring compliance with 
both the requirements of 
providers and applicable laws.

•  The Marketing team 

constantly tests and evaluates 
new marketing techniques 
and opportunities in order to 
broaden the overall marketing 
portfolio and to reduce the 
dominance of any one 
constituent element. An 
example is the brand 
marketing campaign 
launched during 2018.

•  Data privacy requirements are 

monitored closely and 
assessed.

  G  RELIANCE ON KEY PERSONNEL

DESCRIPTION OF RISK
Performance depends on the 
ability of the business to 
continue to attract, motivate and 
retain key staff. These individuals 
possess sales and marketing, 
merchandising, supply chain, IT, 
financial and general 
management skills that are key 
to the continued successful 
operation of the business.

POTENTIAL IMPACT
•  The loss of key employees or 

inability to attract appropriate 
talent could adversely affect 
the Group’s ability to meet its 
strategic objectives, with a 
consequent negative impact 
on future results.

MITIGATING ACTIVITIES
•  The business is proactive in 
aiming to deliver a first class 
working environment. In 
addition, competitive 
employment terms and 
incentive plans are designed 
with a view to attracting and 
retaining key personnel.

•  Succession planning.

LINK TO STRATEGY
Market leadership

Organic revenue growth

Cash generation and profitability

DIRECTION
Successful marketing 
diversification continues via the 
successful integration of a brand 
component to the marketing 
portfolio

   Decreased

LINK TO STRATEGY
Market leadership/revenue 
growth

Cash generation and profitability

Shareholder value

DIRECTION
The business has been able to 
attract and retain appropriate 
talent

   Unchanged

STRATEGIC REPORTCORPORATEGOVERNANCEOVERVIEWFINANCIALSTATEMENTSADDITIONAL INFORMATION26

4imprint Group plc Annual Report 2019

Principal Risks & Uncertainties continued

Technological risks

  H  FAILURE OR INTERRUPTION OF INFORMATION TECHNOLOGY SYSTEMS AND INFRASTRUCTURE

DESCRIPTION OF RISK
The business is highly dependent 
on the efficient functioning of its 
IT infrastructure. An interruption 
or degradation of services at any 
4imprint operational facility 
would affect critical order 
processing systems and thereby 
compromise the ability of the 
business to deliver on its 
customer service proposition.

POTENTIAL IMPACT
• 

In the short-term, orders 
would be lost and delivery 
deadlines missed, decreasing 
the efficiency of marketing 
investment and impacting 
customer acquisition and 
retention.

•  Revenue and profitability are 
directly related to order flow 
and would be adversely 
affected as a consequence of 
a major IT failure.

•  Depending on the severity of 
the incident, longer term 
reputational damage could 
result.

MITIGATING ACTIVITIES
•  There is significant ongoing 
investment in both the IT 
team supporting the business 
and the hardware and 
software system 
requirements for a stable and 
secure operating platform.

•  Back-up and recovery 
processes are in place, 
including immediate 
replication of data to an 
alternative site, to minimise 
the impact of information 
technology interruption.
•  Cloud-based hosting for 

eCommerce and other back 
end functionality.

LINK TO STRATEGY
Market leadership

Organic revenue growth

Cash generation and profitability

DIRECTION
The IT platform is mature, and 
performance has been efficient 
and resilient

   Unchanged

  I  FAILURE TO ADAPT TO NEW TECHNOLOGICAL INNOVATIONS

DESCRIPTION OF RISK
The operating platforms of the 
business may not be able to 
respond and adapt to rapid 
changes in technology. If the 
development of websites and 
customer-facing applications for 
alternative devices and platforms 
are slow or ineffective the 
business could lose competitive 
edge. In addition, the 
development of order 
processing, supplier-facing and 
data analytics technologies could 
fail to deliver the improvements 
in speed, ease and efficiency 
necessary to attract and retain a 
productive customer base.

  J  CYBER THREATS

DESCRIPTION OF RISK
Malware, ransomware and other 
malicious cyber threats can lead 
to system failure and/or 
unauthorised access to and 
misappropriation of customer 
data, potentially leading to 
reputational damage and loss of 
customer confidence. This is a 
rapidly changing environment, 
with new threats emerging on 
an almost daily basis.

POTENTIAL IMPACT
• 

If the business fails to adapt 
to new technologies and 
therefore falls behind in the 
marketplace, it may fail to 
capture the number of new 
customers and retain existing 
customers at the rate 
required to deliver the 
growth rates called for in the 
Group’s strategic plan.

MITIGATING ACTIVITIES
•  Management has a keen 
awareness of the need to 
keep pace with the rapidly 
changing and continuously 
evolving technological 
landscape.

•  An appetite for technological 
innovation is encouraged in 
the business. Sustained 
investment is made in the 
development of both 
outward-facing and back 
office systems.

LINK TO STRATEGY
Market leadership

Organic revenue growth

DIRECTION
Innovation remains a priority

   Unchanged

POTENTIAL IMPACT
•  Revenue and profitability are 
directly related to order flow 
and would be adversely 
affected as a consequence of 
system compromise.

•  A significant security breach 
could lead to litigation and 
losses, with a costly 
rectification process. In 
addition, it might be 
damaging to the Group’s 
reputation and brand.

•  An event of this nature might 
result in significant expense, 
impacting the Group’s ability 
to meet its strategic 
objectives.

MITIGATING ACTIVITIES
•  The business employs 

LINK TO STRATEGY
Cash generation and profitability

Shareholder value

DIRECTION
The general incidence and 
publicity around cyber-crime 
continue to increase

   Increased

experienced IT staff whose 
focus is to mitigate IT security 
violations. Investment in 
software and other resources 
in this area continues to be a 
high priority.

•  Due to the ever-evolving 
nature of the threat, 
emerging cyber risks are 
addressed by the IT security 
team on a case-by-case basis.

•  Technical and physical 
controls are in place to 
mitigate unauthorised access 
to customer data and there is 
an ongoing investment 
process in place to maintain 
and enhance the integrity and 
efficiency of the IT 
infrastructure and its security.

27

4imprint Group plc Annual Report 2019

Stakeholder Engagement

4imprint understands and embraces  
the responsibility of balancing the interests  
of a wide stakeholder base.

SECTION 172 STATEMENT
The following disclosure describes how the Directors have had regard 
to the matters set out in section 172 (1) (a) to (f) and forms the 
Directors’ statement required under 414C2A of the Companies Act 
2016.

A strong and distinctive culture encouraging responsible practice has 
been deeply embedded at all levels of our business for many years. 
Our team members observe clear guiding principles that drive ethical 
interactions with, and positive outcomes for, our key stakeholders 
(see Business Model on page 17 and Responsibility on pages 30 to 36). 
Our statement of corporate purpose (see page 5) reflects and 
reinforces these important principles.

and a business model conducted from centralised facilities. The 
Non-Executive Board members receive regular written and verbal 
business updates from the Executive Directors via monthly 
reports, face-to-face at regular Board meetings or between Board 
meetings as required.

(ii) Direct engagement of Board members. Directors are 

expected, where appropriate, to engage directly with, or on 
behalf of, stakeholders. In particular, the Chairman, Senior 
Independent Director, Board Committee Chairs and ‘Employee 
Voice’ Director seek to understand the needs and priorities of 
each stakeholder group and are encouraged to engage 
independently with stakeholders depending on the issue in 
question.

The Board of 4imprint sets the tone by nurturing, monitoring and 
re-affirming these principles, and demonstrating through its 
discussions and actions that the interests of stakeholders are central 
to its decision-making. Within this framework, the Directors 
discharge their duties by monitoring and assessing stakeholder 
interests in two primary ways:

(i)  Regular information flow from the Executive Directors. 
The Executive Directors are directly involved in day-to-day 
business operations as a result of a flat organisational structure 

The Directors consider the interests of each of our key stakeholder 
groups when considering their duties under S172 and take into 
account the information gathered through engagement with these 
stakeholders when determining the Group’s strategies and key 
decisions.

A summary of our stakeholder engagement activities, together with 
the issues and factors the Directors have considered in respect of our 
stakeholders in complying with section 172 (1) (a) to (f) is set out in 
the tables below.

  SHAREHOLDERS

WHY WE ENGAGE
We aim to attract Shareholders 
whose requirements are aligned 
with our strategic objectives, and 
who are interested in a long-
term holding in our Company. 
This involves a good 
understanding of our strategic 
objectives, our business model 
and our culture.

HOW WE ENGAGE
Our key Shareholder
engagement activities are:
•  Annual Report & Accounts
Investor Relations website
• 
•  Annual General Meeting
•  Results announcements
• 
Investor roadshows
•  Meetings and calls 

throughout the year with 
existing and potential 
investors, including 
Environmental, Social and 
Governance (ESG)/
Compliance departments
•  Meetings with Chair, NEDs 
and Company Secretary as 
required

KEY TOPICS
•  Growth strategy and 

evolution of marketing 
portfolio, particularly the 
integration of the brand 
marketing initiative
•  Market dynamics and 

opportunity for further 
organic revenue growth
•  Capital allocation priorities
•  ESG
•  Culture, ethics and 

sustainability in the business

•  Board composition

OUTCOME & ACTIONS
•  Effective communication of 

investment case

•  Shareholder register and 
investor relations activity 
regularly reviewed by the 
Board

•  Strong organic revenue 

growth, increase in share 
price, progressive dividends 
and increase in TSR

•  Several investor visits to the 
Group’s primary operating 
facilities in Oshkosh, USA
•  Appointment of Tina Southall 
to the Board in May 2019, 
improving diversity and ability 
to address ‘Employee Voice’
Involvement of Company 
Secretary and Chairman in 
ESG discussions with 
Shareholders and compliance 
agencies

• 

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4imprint Group plc Annual Report 2019

Stakeholder Engagement continued

  CUSTOMERS

WHY WE ENGAGE
Our purpose (see page 5) 
revolves around providing 
relevant, quality promotional 
products to our customers to 
help them convey their message. 
Our customers rely on us to 
make them and their 
organisations look good.

HOW WE ENGAGE
•  Clear focus on new customer 

acquisition and existing 
customer retention KPIs and 
trends in management and 
Board information packs

KEY TOPICS
•  Ability to find the ‘perfect 
product’ for each customer
•  Quality and effectiveness of 

customer service

•  Product quality, price and 

•  Emphasis on providing 

range development

remarkable customer service 
within a culture of continuous 
improvement

•  Regular customer surveys, 

•  Product safety, environmental 

considerations and 
sustainability in general
•  Responsible use of personal 

data

including statistics such as net 
promoter score, and periodic 
extensive customer research 
projects

•  Team members empowered 
to make decisions in the 
customer’s interest, and 
managers (up to and 
including CEO) available to 
address customer concerns

  TEAM MEMBERS

WHY WE ENGAGE
Investment in our people is a key 
driver of our competitive 
advantage. We can only deliver 
an exceptional customer 
experience if we have 
exceptional team members who 
subscribe to our principles and 
values. We engage with our 
team members to ensure that 
we are fostering an environment 
that they are happy to work in 
and a culture that they identify 
with. See pages 31 and 32 for 
further discussion on people and 
culture.

KEY TOPICS
•  Continuous development and 
cultivation of 4imprint culture 
and working environment
•  Personal development and 

career progression
•  Fair, merit-based pay 

structures complemented by 
attractive and innovative 
benefits package

•  Ability to participate in the 
Group’s success through 
bonus plans and share 
ownership

•  Health and safety at work

HOW WE ENGAGE
•  The Executive Directors are 
based at the Oshkosh site, 
and have day-to-day 
interaction with team 
members

•  Team members attend 
quarterly ‘all-company’ 
briefings, with the CEO in the 
US and the General Manager 
in the UK, that provide 
updates on business 
performance and other 
relevant topics

•  Site visits by Chairman and 
NEDs, including an annual 
two day visit and Board 
meeting in Oshkosh

•  Competitive base 

compensation, excellent 
benefits package and 
opportunity for results-based 
bonus

•  Wide range of training and 
development opportunities 
available for team members 
(see Responsibility on pages 
31 and 32)

OUTCOME & ACTIONS
•  Ongoing development of 

curated, easy to access range 
of products allowing 
customers to make informed 
decisions over what they 
purchase

•  Continuous monitoring and 
measurement of service 
quality

•  Monitoring of product trends 
and developments in the retail 
sector

•  Development of ‘own brand’ 
product lines (see pages 14 
and 15)

•  Continued focus on ethical 
sourcing and product safety/
compliance

•  TV and radio brand campaigns 
highlighting our ‘Certainty’ 
message to our customers

OUTCOME & ACTIONS
•  Single digit staff turnover rates
•  More than half of new 

• 

positions filled resulted from 
referral from current team 
members
In 2019 4imprint was included, 
for the twelfth consecutive 
year, on the Great Place to 
Work list of the Best Medium 
Sized Workplaces in the USA. 
In the UK our business is 
Investors in People accredited

• 

•  High participation rates in 
employee share ownership 
plans – SAYE in UK and ESPP 
in US
In October 2019 the Board 
appointed Tina Southall as the 
NED with responsibility for 
championing the interests of 
team members (‘Employee 
Voice’)

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4imprint Group plc Annual Report 2019

HOW WE ENGAGE
•  Regular meetings, 

information sharing, and visits

KEY TOPICS
•  Product range development
•  Exclusive and ‘own-brand’ 

•  Supplier agreements and 

products

OUTCOME & ACTIONS
•  4imprint’s Social & Ethical 
Policy was updated and 
reissued in 2019

•  All suppliers sign an annual 
vendor agreement with 
4imprint, including a Supply 
Chain Code of Conduct

•  Production efficiency, service 
levels and capacity planning

•  Product safety/compliance
•  Payment and rebate 

arrangements

•  All suppliers are paid promptly 

to terms

•  Suppliers have been able to 

benefit from our mutual ability 
to grow

•  Development and broadening 
of our range of ‘own-brand’ 
products, such as Crossland® 
and reFresh®

KEY TOPICS
•  Charitable donations
•  Time available for 

volunteering

•  Environmental impact 
(see page 34 and 35)
•  Use of the power of 

promotional products to 
spread the message

OUTCOME & ACTIONS
•  1,011 ‘one by one®’ charitable 

grants made in 2019
•  4imprint profile and 

reputation in the local 
community enhanced

•  Ability to attract and retain 

high-quality team members in 
tight labour markets

expectation setting

•  4imprint ‘Supply Chain Code 

of Conduct’

•  Visits, in conjunction with 
suppliers, to off-shore 
factories where the base 
product is manufactured
•  Cooperation with suppliers in 

marketing campaigns

HOW WE ENGAGE
•  Paid time off work for our 

team members to volunteer 
for a local charity or non-
profit organisation

•  Support and sponsor many 
local organisations, events 
and good causes

•  Donations of promotional 

• 

• 

products for events
Involvement in environmental 
initiatives
‘one by one®’ charitable 
giving programme in the 
US/’Helping Hand’ charitable 
initiative in the UK

HOW WE ENGAGE
•  Regular interaction with the 

Trustee of the Plan

•  Regular advice from our own 

pension consultants

•  Periodic evaluation of Plan 

funding

KEY TOPICS
•  Plan funding level
•  Developments in the pension 
industry, including increasing 
powers of the pension 
regulator

OUTCOME & ACTIONS
•  Regular Board updates on 

pension matters

•  Contributions paid in to the 
Plan at the agreed level in 
2019

•  Eventual ‘endgame’ for the 

•  Latest triennial Plan 

Plan

revaluation was in 2019; 
discussions with Trustee 
resulting in a new funding 
schedule, including a lump 
sum payment of £7.5m in 
May 2020

  SUPPLIERS

WHY WE ENGAGE
Our suppliers are integral to the 
‘drop-ship’ pillar of our business 
model. Effective supplier 
partnerships are fundamental to 
providing the remarkable 
customer service and efficient, 
on-time delivery of great 
products that meet functional, 
safety and environmental 
requirements that are essential 
to the success of the business. 
Our supplier relationships are 
discussed in more detail on 
page 33.

  COMMUNITY

WHY WE ENGAGE
Most of our team members live 
locally, so it is clearly in our 
interests to have a positive 
influence in our local 
communities. This begins with 
stable and competitively 
remunerated employment, 
extending to involvement in 
many community activities. 
Our community involvement 
initiatives are described more 
fully on page 36.

  PENSION TRUSTEE

WHY WE ENGAGE
The Group sponsors a legacy 
defined benefit pension scheme 
(the “Plan”). We are fully 
committed to satisfying our 
pension obligations in full, with 
the ultimate aim of full funding 
and complete de-risking of the 
remaining liability.

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4imprint Group plc Annual Report 2019

Responsibility

F O C U S E D   O N   O U R

PEOPLE

AND CULTURE

Principles and values

The 4imprint Board believes that a strong and principled 
approach to corporate responsibility is fundamentally 
important to our present and future success.

Our values are firmly grounded in the broad 
principles set out in our statement of 
corporate purpose (see page 5).

Our culture encourages responsible practice 
at all levels of the organisation and presents 
clear guiding principles that drive ethical 
interactions with, and outcomes for, our key 
stakeholders.

Our guiding principles are further 
expressed via “The Golden Rule” – 
treat others as you would wish to 
be treated yourself. This mindset is 
evident across the business: in our 
customer service proposition and 
guarantees; in our product 
sourcing initiatives; in the way that 
our team members interact with 
our customers, our supplier 
partners and with each other; in the 
way that we engage in our communities 
and in our respect for the environment.

We are pleased to remain a constituent 
company in the FTSE4Good Index Series, 
the global responsible investment index 
designed to identify companies that 
demonstrate strong environmental, 
social and governance (“ESG”) 
practices, measured against globally 
recognised standards.

PEOPLEPEOPLE31

4imprint Group plc Annual Report 2019

OUR PEOPLE AND CULTURE
Our primary strategic objective (see page 8) 
specifically identifies investment in our people 
as a key driver of competitive advantage. We 
are committed to a culture that encourages 
the training, development, wellbeing and 
participation of every team member.

Business objectives and performance 
updates are shared with team members via 
quarterly ‘all-company’ briefings with the 
CEO, and everyone participates in a quarterly 
‘gain share’ bonus plan that is based on the 
achievement of tangible, clearly 
communicated performance targets.

2019 was the twelfth consecutive year that 
the North American operation has been 
included on the prestigious Great Place To 
Work list of the Best Medium Sized 
Workplaces in the USA. Our UK-based 
business maintains its Investors in People 
accreditation. We are very proud of these 
accolades, which are indicative of team 
members who go above and beyond every 
day to help each other, to provide our 
customers with remarkable service and to give 
back to their communities because they know 
and believe that it is the right thing to do.

TRAINING
We strongly support a lifetime of learning. 
Throughout the year we offer a wide variety 
of training classes, courses and 
opportunities.

Training of new team members covers 
essential job-specific skills. For example, 
newly hired Customer Service 
Representatives undertake an intensive 
six-week induction programme. New recruit 
training also covers other soft skills and a 
grounding in the 4imprint philosophy.

On an ongoing basis, team members are 
offered more than 100 in-person training 
classes across diverse subject matter, including 
business skills, professional and personal 
development, world cultures, and financial/
legal topics. Many of these classes are taught 
by faculty members from local universities and 
technical colleges. In addition, in 2019 we 
launched an online learning management 
system that allows team members to take 
online courses from the convenience of their 
desks or tablet/smartphone. Around 100 
online courses cover a number of professional 
and personal development topics, for example 
cyber-security updates.

We encourage our team members to take a 
holistic approach to their personal 
development. We offer classes on 
understanding personality types, stress 
management and relaxation techniques, 
cultural diversity, emotional intelligence and 
other related topics. Furthermore, we 
address questions of personal financial 
planning and wellbeing through classes and 
face-to-face meetings with specialists 
covering personal budgeting, tax matters, 
and planning for retirement.

Professional development is a priority. A 
leadership programme includes roundtables, 
book discussions and development of 
management techniques. Also, the pursuit 
of external educational opportunities and 
professional qualifications is supported 
through our popular tuition reimbursement 
programme.

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4imprint Group plc Annual Report 2019

Responsibility continued

LEAN LEADERSHIP
During 2019 we offered Lean Leadership 
(process management improvement) classes 
to team members in conjunction with the 
local Technical College. Each participant took 
on a different lean project of their choice as 
part of the course. A good example was a 
receiving line automation project that led to 
a $70k investment in automation delivering 
productivity gains and a cleaner and simpler 
receiving process. We plan to hold additional 
Lean sessions in 2020.

WELFARE
The welfare of our team members is further 
addressed through a competitive benefits 
package, including strong medical, dental 
and retirement offerings. In addition, many 
workplace perks are available, and our team 
members organise fun events based around 
themes such as Customer Service Week, 
celebration of our position on the Great 
Place To Work list, and an extensive range of 
organised events for team members both 
inside the office and at external events such 
as concerts, minor league basketball and 
baseball games, and family day at a local 
farm.

DIVERSITY
We understand the importance and 
beneficial effect of diversity within our 
Company, and we aim to foster a culture 
that recruits, develops and promotes team 
members regardless of background. We are 
committed to the principle of equal 
opportunity in employment, and no 
applicant or employee receives less 
favourable treatment on the grounds of 
nationality, age, gender, sexual orientation, 
religion, race, ethnicity or disability. We 
recognise our responsibility to disabled 
persons and endeavour to assist them to 
make their full contribution at work. Where 
team members become disabled, every 
practical effort is made to allow them to 
retrain for suitable alternative work.

The Group employs around 1,200 people, 
70% of whom are female. One third of the 
North American executive team and two 
thirds of the UK senior team are female. As 
at 28 December 2019 the Board had one 
female member.

HEALTH AND SAFETY
A proactive approach to health and safety is 
an important aspect of the 4imprint 
workplace. Desk-based ergonomics and best 
practice protocols in the office environment 
along with the operation of machinery and 
material handling at our distribution centre 
are key areas of emphasis in promoting a 
safety culture. Incidents or near misses are 
closely tracked, and a Safety Committee 
meets on a regular basis to consider future 
improvements based on experience and 
analysis of the data, or to ensure that we are 
fully compliant with changing regulatory 
requirements. In addition, we benefit from a 
fresh, external perspective through working 
closely with risk managers and loss control 
specialists from our property and casualty 
insurance carriers.

Workplace safety remains a high priority. It is 
an important topic at daily morning 
management meetings at the Oshkosh 
Distribution Centre, ensuring that issues or 
incidents are addressed immediately. 
Periodic business update meetings for all 
team members also place safety front of 
mind by beginning with updates, injury and 
near miss statistics and related discussion. All 
employees attend training at least annually 
covering plant evacuation procedures, severe 
weather shelter, blood-borne pathogens, fire 
extinguisher use and Material Safety Data 
Sheets. 2019 saw an emphasis on specific 
safety training for team members involved in 
operating lift equipment at the Oshkosh 
distribution centre.

33

4imprint Group plc Annual Report 2019

At the operational level, this means that 
4imprint’s goal is to work with tier 1 
suppliers who are diligent in managing their 
sourcing practices and selecting tier 2 
manufacturing facilities, who commit to 
ensuring safe working environments where 
employees are adequately compensated and 
who are able to develop the necessary 
manufacturing, design and quality 
capabilities. These ethical sourcing 
expectations are communicated and 
reviewed through our document “4imprint’s 
Expectations of Supplier Factory & Product 
Compliance”, signature of which reaffirms 
the supplier’s commitment to these 
principles within their own organisation and 
supply base. In addition, 4imprint 
representatives are actively involved in our 
US trade association, Promotional Products 
Association International, in particular with 
its leadership and training programme in 
supply chain management.

In support of our supply chain expectations, 
our product sourcing professionals schedule 
regular visits to both domestic tier 1 supplier 
facilities and to offshore tier 2 factories, 
where the base product is manufactured. In 
addition, we conduct a programme of 
independent audits of offshore 
manufacturing facilities in conjunction with 
our key suppliers. Our preference is to work 
with suppliers and manufacturers on areas 
of concern and to develop a corrective 
action plan, although ultimately business 
would be re-sourced if compliance is not 
achieved.

Underpinning all of our product supply 
efforts is our aim to match remarkable 
customer service with great products that 
meet functional, environmental and safety 
standards in each market of distribution. Our 
internal supply chain compliance team works 
to stay abreast of current and developing 
standards as set by the regulatory bodies 
and liaises with our supplier partners to 
manage and validate product testing and 
other quality assurance procedures.

On-site medical clinic in Oshkosh.

In 2019 we made significant upgrades to the 
security systems at our two Oshkosh sites, as 
well as launching an emergency alert system 
enabling team members to receive updates 
remotely in respect of severe weather, 
security breaches and other threatening 
events. In addition, a targeted awareness 
campaign was run to educate and inform 
team members on prevention techniques to 
avoid slips and falls in inclement weather.

We have an extensive employee wellness 
programme, including an on-site medical 
clinic at both sites in the US operation. As 
well as increasing productivity and being 
cost-effective for the Company, the clinic 
offers great convenience and has proved 
very popular with employees: basic medical 
services such as flu shots, blood draws or 
consultation with a nurse or nurse 
practitioner on minor conditions can take 
15 minutes compared to hours spent 
travelling to and from attending an external 
medical facility. Other extensively used 
on-site offerings include physical therapy, 
nutritional/dietary advice and smoking 
cessation support.

PRODUCT AND SUPPLY
Our direct tier 1 suppliers are based in the 
USA and Canada for the North American 
business, and in the UK and EU for the UK/
Ireland business. Therefore, our supply base 
is essentially domestic, with our suppliers 
taking care of the importing/manufacture, 
inventory management and printing 
capabilities required to ship thousands of 
orders on a daily basis.

We are acutely aware, however, that our 
end-to-end supply chain is a long and 
complex one that extends far beyond our 
domestic supply partners across the globe to 
the tier 2 manufacturers of the base product 
and ultimately to tier 3 suppliers of raw 
materials or components. As such, our 
business activities can have a significant 
impact at many levels. Our intention is to 
make that impact positive from a social, 
economic and environmental perspective.

To set the tone, the Board has developed, 
approved and issued a Social & Ethical Policy 
Statement. This policy statement was 
updated and reissued in 2019, reinforcing its 
purpose to set broad guidelines within 
which the Group should conduct its business 
operations in accordance with best practice 
and in compliance with relevant legislation 
and to embed human rights and ethical 
practices throughout our value chain.

These broad principles are reinforced in our 
‘4imprint Supply Chain Code of Conduct’. 
This is based on the International Labour 
Organisation’s ‘Declaration on Fundamental 
Principles and Rights at Work’ and the Fair 
Labor Association’s (“FLA”) ‘Principles of Fair 
Labor and Responsible Sourcing’. The 
4imprint Supply Chain Code of Conduct is 
fully aligned with the FLA’s Workplace Code 
of Conduct. 4imprint team members are 
actively involved in the FLA’s activities.

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4imprint Group plc Annual Report 2019

Responsibility continued

ETHICAL PRACTICES
We do not tolerate discrimination, 
harassment, bullying or abuse; we comply 
with wage and working condition and time 
laws; we do not tolerate forced labour or 
child labour; and (subject to the legislation 
applicable in the country of operation) it is 
our policy that all workers shall have the 
right to form or join a trade union and 
bargain collectively.

Our Modern Slavery Statement describes the 
activities we are undertaking to prevent 
slavery and human trafficking in our business 
operations and supply chain, in line with 
section 54 of the UK Modern Slavery Act 
2015. Our Modern Slavery Statement and 
further details of our social and ethical and 
corporate responsibility policies are available 
on https://investors.4imprint.com/.

Bribery and corruption are not tolerated in 
our business operations or in our supply 
chain. Our “Anti-bribery, financial crime and 
sanctions policy” sets out our high standards 
of ethics and compliance across all aspects 
of our business and provides detailed 
guidance on facilitation payments, gifts and 
hospitality and relationships with third 
parties, as well as on money-laundering, tax 
evasion, fraud and sanctions regimes. The 
policy applies to all relevant employees and 
workers of 4imprint regardless of the 
jurisdiction in which they operate. That 
policy, together with our employee 
handbooks, establish clear systems and 
controls to ensure effective implementation. 
We encourage an open and transparent 
culture and have a whistleblowing policy 
that is communicated to all employees.

During 2019 we undertook a detailed review 
of all of our ethical policies and guidelines at 
the Group level. In the first half of 2020 we 
intend to ensure that these policies are 
cascaded and embedded appropriately in 
our operational businesses.

ENVIRONMENTAL MATTERS
The Board recognises its obligations to 
protect the environment and is committed 
both to achieving required environmental 
standards across all the activities of the 
Group and to minimising its environmental 
impact. In 2019 a new Environmental Policy 
Statement was issued. The management 
teams in both the North American and UK 
businesses assess and monitor the potential 
impact of operations on the environment. 
Sustainability, energy consumption and 
waste management are key areas of focus.

OUR OPERATIONS
Over the last few years environmental and 
sustainability initiatives have become much 
more important in our day-to-day business 
operations. Our physical operations cover 
office, warehouse and postal activities.

Internally, we have a committee on 
sustainability in the Oshkosh business under 
the acronym SMART – (Sustainability. 
Making A Renewable Tomorrow). This 
initiative has been supported enthusiastically 
throughout the business. Many projects and 
ideas have come to fruition, varying in scope 
and nature, but all with an emphasis on 
sustainability. Some examples are:
•  Use of our in-house social media platform 
to engage our team members in SMART 
initiatives and discussions. This has 
proved to be the ideal forum for our 
SMART team to initiate engagement on 
what 4imprint has done and can do in 
the future to improve sustainability.
•  Full roll-out of a major upgrade in the 
recycling of waste materials across the 
business, taking advantage of advanced 
single stream recycling capability. This has 
had a beneficial effect in terms of 
diversion of waste from landfill: trash 
pickups from the distribution centre have 
been halved and landfill waste per 
employee at the main office significantly 
reduced. We estimate that in less than a 
year our initiatives have kept 768 cubic 
yards of waste from going to landfill.
•  Attention to the small details. Small 

changes implemented across our facilities 
can together produce a positive 
environmental impact. For example, 
condiment packets, such as ketchup, 
have been replaced with larger bottles; 
plastic drinking straws and stirrers have 
been replaced with reusable or recyclable 
versions, and lights and water faucets 
have been attached to motion sensors.

• 

• 

Installation of LED lighting at the 
distribution centre, with the LED fixtures 
using around 50% less energy than the 
fluorescent bulbs that they replaced. We 
estimate that our energy usage has 
reduced by 480,000 kWh, even with 
more equipment and more burn time. 
LED fixtures are essentially maintenance-
free, last around five times longer and 
have a much smaller environmental 
impact than fluorescent bulbs.
In 2018 we launched a recycling project 
to turn embroidery backing waste 
product into fuel pellets. This initiative 
gains momentum as the scale of our 
embroidery operation grows. We 
currently estimate that this initiative 
diverts around 30 metric tons of waste 
from landfill on an annualised basis.
•  We remain involved in several other 
initiatives, including the ‘Adopt a 
Highway’ programme, (clean-up of waste 
along an ‘adopted’ stretch of highway), 
and celebration of Earth Day/Arbor Day 
by giving our team members a choice of 
a seed packet or a tree seedling.

Some of our Oshkosh-based team members 
are engaged with the Green Masters 
Program promoted by the Wisconsin 
Sustainable Business Council (“WSBC”), and 
in 2019 our SMART leaders presented details 
of 4imprint’s sustainability journey at a 
WSBC event. We are pleased to have 
achieved the ‘Green Professional’ 
designation under the WSBC’s Green 
Masters Program Certification.

35

4imprint Group plc Annual Report 2019

In North America, printed marketing 
materials such as catalogues use paper 
sourced from sustainable forests, 
conforming to Forestry Stewardship Council 
requirements. In the UK, our catalogue 
mailings meet the Royal Mail’s Responsible 
Mail criteria, based on sourcing paper from 
recycled/sustainable sources, elimination of 
poly wrap and robust suppression 
procedures.

OUR PRODUCTS
Our product range is very diverse, covering 
many different materials, substrates, 
manufacturing processes and imprinting 
techniques. We are aware that some of the 
products that we sell are produced using 
plastics and other potentially non-recyclable 
materials. However, sustainability 
considerations feature at several levels in the 
product decisions of our supply chain and 
merchandising teams.

Consistent with our corporate purpose, our 
products are designed to promote our 
customers’ messages time after time 
through repeated usage and impressions. In 
other words, products should be lasting 
rather than throwaway. Multi-use products 
such as reusable shopping tote bags are a 
good example. Only 1.5% of our revenue is 
from products such as sweets, chocolate 
and catering supplies that would be 
considered disposable. We are, however, 
aware that there are many opportunities to 
make sustainability improvements across all 
product categories. From ‘scrap’ 
management in apparel through to 
elimination of poly-bag usage across many 
categories and replacement with more 
sustainable packaging options, our priority is 
to identify and deliver a number of projects 
each year that are realistic, measurable and 
will make a difference. These initiatives are 
driven with reference to one or both of the 
following themes:
•  Curate and educate: We aim to provide 
our customers with a curated, easy to 
access range of products with sustainable 
characteristics, allowing them to make 
informed decisions over the items they 
purchase. This will include:
 — Partnering with our suppliers on 

‘Green’ initiatives in the supply chain
 — Publicising products or brands with 
strong sustainability credentials

 — Working with our suppliers to increase 
the availability of ‘Eco-friendly’ options 
and highlighting those products to our 
customers

 — Being vigilant and disciplined in 

rejecting products with false ‘Eco’ 
claims

 — Educating our customers through 

placing emphasis on items that will be 
used many times over during a long 
product lifetime

‘Adopt a Highway’ programme volunteers.

•  The 3 R’s: We will be guided by these 

environmentally friendly principles as we 
assess and evolve our product range:
 — Reduce: Less raw material, packaging, 

waste, scrap and pollution

 — Reuse: Find ways for products not 

utilised or at the end of their useful 
life to be repurposed or returned into 
the product stream to avoid landfill
 — Recycle: Inclusion, where possible, of 
recyclable products and products 
manufactured from recycled content, 
along with information on what and 
how to recycle

The importance of sustainability factors 
varies from customer to customer, 
depending on their product or marketing 
requirements but also on local recycling 
facilities and regulations. We aspire to make 
it easy for customers to segment products 
from a sustainability or ‘eco’ perspective – 
for example, website search functionality by 
recycling code, ability to be recycled, 
produced from organic materials, 
biodegradability, or manufactured using 
recycled materials. By way of example:
•  Our largest product category, apparel, is 
potentially the most harmful to the 
environment from a downstream 
manufacturing perspective due to water 
consumption and the possibility of poor 
effluent management. More than 60% 
of 4imprint’s apparel revenue is sourced 
from suppliers and brands who are 
actively involved in the Sustainable 
Apparel Coalition and committed to 
products with a high sustainability rating.

•  The plastic water bottle category is a 

large and important category. Around 
60% of revenue for these products is in 
the most widely accepted #1 or #2 
recycling categories. This includes our 
own-label reFresh® brand.

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4imprint Group plc Annual Report 2019

Responsibility continued

one by one®: Wheelchairs 4 Kids.

SOCIAL MATTERS
COMMUNITY INVOLVEMENT 
AND VOLUNTEERING
Team members are given paid time off to be 
used specifically for volunteering for a local 
charity or non-profit organisation of their 
choice. In 2019 our team members gave 
nearly 1,500 hours of their paid time and 
countless hours of their own time to more 
than 150 charities, schools and religious 
organisations. Some volunteering examples 
are:
•  Our team provided help to the Oshkosh 
Celebration of Lights. This event, one of 
the largest of its kind in the Midwest, 
spreads the joy of the festive season 
through more than a million twinkling 
lights over a 1.2 mile exhibit, with 
proceeds benefiting area food pantries.
•  A popular volunteering opportunity is the 
‘Give Back Bus’. Team members travel on 
a bus to a destination that is only 
revealed on arrival – such as an area 
non-profit, Rebuilding Together Fox 
Valley, an organisation that provides 
home repairs to low-income 
homeowners, mostly elderly, veterans or 
people with disabilities. Our team helped 
prepare supplies for National Rebuilding 
Day, an annual event where volunteers 
repair and remodel local homes.

4imprint is actively involved in its local 
communities in many other ways, for 
example in team sponsorships, student 
scholarships at local colleges, product 
donations for events such as fun runs, 5Ks 
and marathons, and encouragement of team 
members to participate on volunteer boards 
and committees.

CHARITABLE GIVING
Our North American business operates its 
“one by one®” charitable giving programme 
which reflects our culture and principles. 
Each business day we donate at least three 
$500 grants to non-profit organisations. 
These grants are to be used on promotional 
products to help spread the word, recruit 
volunteers or thank donors. In 2019, there 
were 4,838 applicants, with 1,011 grants 
awarded. Since we began the programme in 
2006 we have awarded more than 7,400 
grants to deserving non-profits in the US 
and Canada – $3.7m of promotional 
products being used to help organisations 
make a difference.

Our UK business has its own charitable 
giving initiative, ‘Helping Hand’, which also 
aims to use the power of promotional 
products in the support of good causes.

The Strategic Report was approved by the Board on 3 March 2020.

KEVIN LYONS-TARR 
CHIEF EXECUTIVE OFFICER 

DAVID SEEKINGS
CHIEF FINANCIAL OFFICER

37

4imprint Group plc Annual Report 2019

Introduction to Governance

F O C U S E D   O N   O U R

IDENTITY

AND VALUES

PAUL MOODY

On behalf of the Board of 4imprint Group plc,  
I am pleased to introduce the  
2019 Corporate Governance Report.

CHAIRMAN’S INTRODUCTION
The Board continues to be committed to high standards of corporate 
governance. I am pleased to confirm that in the 2019 financial year 
from 30 December 2018 to 28 December 2019 4imprint has 
operated in compliance with the provisions of the 2016 Corporate 
Governance Code. In addition, 4imprint has implemented changes 
aimed towards complying with the 2018 Corporate Governance 
Code in the 2020 financial year.

In this Governance Report are set out:
•  Details of the Board of Directors
•  The Statement on Corporate Governance, which sets out the role 
of the Board, its operation and an assessment of the Board’s 
effectiveness

• 

•  The Report of the Audit Committee
•  The Report of the Nomination Committee
•  The Report of the Remuneration Committee
•  The Directors’ Report

During 2019, alongside routine operating matters and performance 
management, significant areas of focus have been Board 
composition and Board effectiveness:
• 

In May 2019 Tina Southall was appointed as an Independent 
Non-Executive Director and in December 2019 Emma Taylor was 
appointed as Company Secretary, to replace Andrew Scull who 
has stepped down from the Board and as Company Secretary. 
These appointments have improved the gender diversity of the 
Directors and Officers of the Company and have strengthened the 
input to the Board from Independent Non-Executive Directors.
In October 2019, the Board appointed external consultants to 
conduct a review of Board effectiveness. More detailed 
information about this review can be found in the Corporate 
Governance Statement on pages 42 and 43.

I would like to thank my fellow Directors for their continued support 
and commitment to 4imprint. I am confident that 4imprint can 
maintain and further develop a strong and effective governance 
system to enable the business to deliver its strategy, generate 
Shareholders value and safeguard the interests of all stakeholders.

PAUL MOODY
CHAIRMAN

3 March 2020

IDENTITYSTRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEWIDENTITY38

4imprint Group plc Annual Report 2019

Board of Directors

Paul Moody

NON-EXECUTIVE  
CHAIRMAN

Kevin Lyons-Tarr

David Seekings

John Warren

Charles Brady

Christina (Tina) Southall

CHIEF EXECUTIVE  
OFFICER

CHIEF FINANCIAL  
OFFICER

SENIOR INDEPENDENT  

NON-EXECUTIVE DIRECTOR

INDEPENDENT  

INDEPENDENT  

NON-EXECUTIVE DIRECTOR

NON-EXECUTIVE DIRECTOR

Appointed as Non-Executive Director in 
February 2016 and became Non-
Executive Chairman in December 2016.

Appointed as Executive Director in June 
2012 and became Chief Executive 
Officer in March 2015.

Appointed as Chief Financial Officer in 
March 2015.

Appointed as Non-Executive Director in 

Appointed as Non-Executive Director in 

Appointed as Non-Executive Director in 

June 2012.

June 2015.

May 2019.

Paul is currently Non-Executive Chairman of 
Card Factory plc and is also a Non-Executive 
Director of Pets at Home Group plc. He was 
previously Non-Executive Chairman of 
Johnson Service Group plc and has extensive 
public company experience, spending 17 
years at Britvic plc, including the last eight of 
these years as Chief Executive. Prior to that, 
he held a number of senior appointments in 
sales and HR, with companies including 
Grand Metropolitan plc and Mars.

Based in Oshkosh, Wisconsin, Kevin has 
been with the business since 1991, serving in 
several capacities, including Chief 
Information Officer and Chief Operating 
Officer. He was appointed President of the 
Direct Marketing business in 2004 and has 
led its substantial growth since then.

David is a chartered accountant, having 
trained and qualified with KPMG. David has 
been with the 4imprint Group since 1996, 
initially as Group Financial Controller, moving 
to the USA in 2000 to become Chief 
Financial Officer of 4imprint Direct 
Marketing, based in Oshkosh, Wisconsin.

A chartered accountant, John was Group 

Charles is a solicitor and was the founder 

Finance Director of United Biscuits (Holdings) 

and Managing Director of Central Law 

Tina is Director of People at gaming operator 

and developer Gamesys, which she joined in 

Plc and WH Smith PLC before embarking on 

Training Limited which, during his leadership 

2014 and which operates some of the 

a career as a Non-Executive Director. He is 

between 1987 and 2002, became the 

currently a Non-Executive Director and 

largest provider of post-qualification legal 

world’s biggest gaming and sports media 

sites. It has more than 35 million customers 

Chairman of the Audit Committee at Welsh 

training in the UK. Wilmington plc, a 

Water, Greencore Group plc and Bloomsbury 

company listed on the London Stock 

Publishing Plc. He has previously served on 

Exchange, acquired Central Law Training in 

and 1,300 employees. Prior to joining 

Gamesys, Tina held significant sales and 

marketing roles at Vodafone Group Plc, 

the Boards of Bovis Homes Group PLC, 

1999. Charles remained with the business 

culminating in her appointment as Regional 

Spectris plc, Rank Group Plc, Rexam Plc, RAC 

becoming Chief Executive of Wilmington plc 

Director, Northern Europe for Vodafone 

Plc and BPP Holdings Plc, and chaired the 

in 2002, a post which he held until his 

Board at Uniq Plc through the resolution of 

retirement in 2014. Charles has also served 

Global Enterprise, as well as being a Trustee 

of The Vodafone Foundation. Prior to joining 

its major pension issues.

as a Non-Executive Director of both Hatton 

Vodafone, Tina held senior positions as 

Blue Limited, a start-up IT company, and the 

Director of Customer Experience at Avis 

PPA (Professional Publishers Association).

Europe and also at RAC Plc.

COMMITTEES

Audit Committee (Chairman)

Nomination Committee

Remuneration Committee

COMMITTEES

Audit Committee

Nomination Committee (Chairman)

Remuneration Committee (Chairman)

COMMITTEES

Audit Committee*

Nomination Committee*

Remuneration Committee*

39

4imprint Group plc Annual Report 2019

Paul Moody

NON-EXECUTIVE  

CHAIRMAN

Kevin Lyons-Tarr

David Seekings

John Warren

Charles Brady

Christina (Tina) Southall

CHIEF EXECUTIVE  

OFFICER

CHIEF FINANCIAL  

OFFICER

SENIOR INDEPENDENT  
NON-EXECUTIVE DIRECTOR

INDEPENDENT  
NON-EXECUTIVE DIRECTOR

INDEPENDENT  
NON-EXECUTIVE DIRECTOR

Appointed as Non-Executive Director in 

Appointed as Executive Director in June 

Appointed as Chief Financial Officer in 

February 2016 and became Non-

2012 and became Chief Executive 

March 2015.

Appointed as Non-Executive Director in 
June 2012.

Appointed as Non-Executive Director in 
June 2015.

Appointed as Non-Executive Director in 
May 2019.

Executive Chairman in December 2016.

Officer in March 2015.

Paul is currently Non-Executive Chairman of 

Based in Oshkosh, Wisconsin, Kevin has 

trained and qualified with KPMG. David has 

Card Factory plc and is also a Non-Executive 

been with the business since 1991, serving in 

been with the 4imprint Group since 1996, 

Director of Pets at Home Group plc. He was 

several capacities, including Chief 

initially as Group Financial Controller, moving 

previously Non-Executive Chairman of 

Information Officer and Chief Operating 

to the USA in 2000 to become Chief 

Johnson Service Group plc and has extensive 

Officer. He was appointed President of the 

Financial Officer of 4imprint Direct 

public company experience, spending 17 

Direct Marketing business in 2004 and has 

Marketing, based in Oshkosh, Wisconsin.

years at Britvic plc, including the last eight of 

led its substantial growth since then.

David is a chartered accountant, having 

these years as Chief Executive. Prior to that, 

he held a number of senior appointments in 

sales and HR, with companies including 

Grand Metropolitan plc and Mars.

A chartered accountant, John was Group 
Finance Director of United Biscuits (Holdings) 
Plc and WH Smith PLC before embarking on 
a career as a Non-Executive Director. He is 
currently a Non-Executive Director and 
Chairman of the Audit Committee at Welsh 
Water, Greencore Group plc and Bloomsbury 
Publishing Plc. He has previously served on 
the Boards of Bovis Homes Group PLC, 
Spectris plc, Rank Group Plc, Rexam Plc, RAC 
Plc and BPP Holdings Plc, and chaired the 
Board at Uniq Plc through the resolution of 
its major pension issues.

Charles is a solicitor and was the founder 
and Managing Director of Central Law 
Training Limited which, during his leadership 
between 1987 and 2002, became the 
largest provider of post-qualification legal 
training in the UK. Wilmington plc, a 
company listed on the London Stock 
Exchange, acquired Central Law Training in 
1999. Charles remained with the business 
becoming Chief Executive of Wilmington plc 
in 2002, a post which he held until his 
retirement in 2014. Charles has also served 
as a Non-Executive Director of both Hatton 
Blue Limited, a start-up IT company, and the 
PPA (Professional Publishers Association).

Tina is Director of People at gaming operator 
and developer Gamesys, which she joined in 
2014 and which operates some of the 
world’s biggest gaming and sports media 
sites. It has more than 35 million customers 
and 1,300 employees. Prior to joining 
Gamesys, Tina held significant sales and 
marketing roles at Vodafone Group Plc, 
culminating in her appointment as Regional 
Director, Northern Europe for Vodafone 
Global Enterprise, as well as being a Trustee 
of The Vodafone Foundation. Prior to joining 
Vodafone, Tina held senior positions as 
Director of Customer Experience at Avis 
Europe and also at RAC Plc.

COMMITTEES
Audit Committee (Chairman)
Nomination Committee
Remuneration Committee

COMMITTEES
Audit Committee
Nomination Committee (Chairman)
Remuneration Committee (Chairman)

COMMITTEES
Audit Committee*
Nomination Committee*
Remuneration Committee*

Andrew Scull was also a Director during the period and stepped down from the Board on 27 December 2019.

*  Tina Southall was appointed to the Audit Committee, Remuneration Committee and Nomination Committee on 30 July 2019.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW40

4imprint Group plc Annual Report 2019

Statement on Corporate Governance

Statement of compliance with  
the UK Corporate Governance Code

For the year ended 28 December 2019, the Board considers that the 
Company has complied with the provisions of the UK Corporate 
Governance Code 2016 (the “2016 Code”), being the UK Corporate 
Governance Code which applied to the Company during that 
financial year. The 2016 Code sets out guidance in the form of 
principles and provisions on how companies should be directed and 
controlled to follow good governance practice. Companies listed in 
the UK are required to disclose how they have applied the main 
principles and whether they have complied with its provisions 
throughout the financial year. Where the provisions have not been 
complied with, companies must provide an explanation. As the Board 
considers that the Company has complied with the 2016 Code, we 
have no exceptions to report in that respect.

As mentioned in our 2018 Annual Report and Accounts, the Board 
noted the publication by the Financial Reporting Council (“FRC”) of a 
new corporate governance code on 16 July 2018 (the “2018 Code”) 
and supports the focus that the 2018 Code places on relationships 
with employees, Shareholders and other stakeholders. Although the 
2018 Code applies to accounting periods beginning on or after 
1 January 2019 (and so will only begin to apply to the Company for 
the 2020 financial year), the Board has given significant attention to 
the changes which are introduced by the 2018 Code, and has (across 
the 2019 financial year) monitored the implementation by the 
Company of the changes required to support its compliance with the 
principles and the spirit of the 2018 Code.

Therefore (and in addition to complying with the 2016 Code), the 
Board has already implemented important changes to enable 
compliance with the 2018 Code in its 2020 financial year. For 
example:
•  An improved balance of Independent Non-Executive Directors 
(excluding the Non-Executive Chairman) (“NEDs”) to Executive 
Directors (“EDs”) of 3:2 has been achieved following the 
appointment of Tina Southall as a NED in May 2019 and the 
resignation of Andrew Scull as Corporate Services Director and 
Company Secretary in December 2019.

•  The appointment in October 2019 of Tina Southall as designated 

NED for engagement with our team members provides an 
additional route for employees’ comments and concerns to be 
heard by the Board. This role will be developed in 2020.

•  Emma Taylor was appointed as Company Secretary in December 
2019, which together with the appointment of Tina Southall in 
May 2019, improves the gender diversity of the Directors and 
Officers of the Company. Further information about the 
Company’s Diversity Policy is set out in the Nomination 
Committee Report, found on page 44.

•  The Board has continued its engagement with key stakeholders 

throughout 2019 and this is reported on in more detail in the s172 
statement on pages 27 to 29.

•  The Board has also sought to take a more active role in assessing 
and monitoring culture to ensure that the Company’s behaviour 
and practices are aligned with its purpose, values and strategy, 
and has put in place plans for increased reporting to the Board 
during 2020 on matters relating to workplace culture. The Board 
is supported in this goal by the Nomination Committee, which 
encourages the meritocratic recruitment and promotion of a 
diverse workforce at all levels.

•  The Board has continued to engage with and invest in its 

workforce, and its practices in this respect are reported on in 
more detail in the Responsibility section of the Strategic Report, 
found at pages 30 to 32.

The 2016 Code and 2018 Code are both publicly available on the FRC 
website.

ROLE OF THE BOARD
The primary responsibility of the Board is to promote the long-term 
success of the Company and to sustainably grow Shareholders value. 
The Board has responsibility for the management, direction and 
performance of the Group and is committed to delivering the 
Group’s strategy through meaningful engagement with all 
stakeholder groups.

The Board is also responsible for ensuring that management 
maintains a system of control that provides assurance of effective 
and efficient operations, internal financial control and compliance 
with laws and regulations. To that end, the Board has created an 
ongoing system of internal control, the effectiveness of which it 
reviews on a regular basis. The Group’s business operations complete 
an annual internal control questionnaire, the results of which are 
reported back to the Board, highlighting any major changes or 
weaknesses identified. The aim of this system is to manage and 
mitigate the risk of any failures to meet business targets and can only 
provide reasonable and not complete assurance against such failures.

The Board is the decision-making body for all matters material to the 
Group’s finances, strategy and reputation. The powers of the 
Company’s Directors, as well as the rules relating to the appointment 
and removal of Directors, are set out in the Company’s Articles of 
Association.

The Chairman is responsible for leadership of the Board and ensuring 
its effectiveness. The Chairman promotes a culture of openness and 
debate and ensures that each Board member is given opportunity to 
contribute their views to each topic under discussion.

BOARD COMPOSITION AND STRUCTURE
As at the date of this report, the Board comprises six members, 
namely the Independent Non-Executive Chairman, three 
Independent Non-Executive Directors and two Executive Directors, 
being the Group Chief Executive Officer and the Group Chief 
Financial Officer. The biographies of the Directors can be found on 
pages 38 and 39.

Board composition has been a focus during the year. On 8 May 2019 
the Board appointed Tina Southall as a Non-Executive Director. On 
27 December 2019 Andrew Scull stepped down as Corporate 
Services Director and Company Secretary. Emma Taylor was 
appointed Company Secretary with effect from 27 December 2019. 
These changes have improved the gender diversity of the Directors 
and Officers of the Company.

The Board is satisfied that there is a sufficient balance between 
Executive and Non-Executive Directors on the Board to ensure that 
no one individual has unfettered decision-making powers and that 
the Board has the appropriate balance of skills, experience, 

41

4imprint Group plc Annual Report 2019

independence and knowledge of the Group to enable it to discharge 
its duties and responsibilities effectively. Having undertaken a review 
of the Non-Executive Directors’ outside commitments, the Board is 
satisfied that all Non-Executive Directors have sufficient time 
available to allocate to the Company in order to discharge their duties 
effectively.

The role of the Non-Executive Directors includes assisting in the 
development of strategy; monitoring the integrity of financial 
information and systems of risk management; reviewing the 
performance of management including the alignment of 
performance with Company culture and values; assisting the 
Company in engaging effectively with all its stakeholders; and 
determining the appointment, removal and remuneration of 
Executive Directors.

The current Non-Executive Directors have letters of appointment for 
three years from 11 June 2018 for John Warren, 11 June 2018 for 
Charles Brady, 1 February 2019 for Paul Moody and 8 May 2019 for 
Tina Southall. These letters are available for inspection by any person 
at the Company’s registered office during normal business hours and 
also at the AGM.

OPERATION OF THE BOARD
The Board has a formal schedule of matters reserved for its decision 
and the schedule was reconsidered and approved by the Board at its 
meeting on 17 December 2019. The schedule of matters reserved for 
the Board includes the consideration and approval of:
•  The Group’s strategic aims, objectives and commercial strategy
•  The annual business plan and the review of performance relative 

to that plan

•  Financial statements and Group dividend policy, including 

recommendations on the interim and final dividends

•  Major capital expenditure
•  Financing and treasury policies
•  Major changes to the Group’s corporate structure including 

acquisitions and disposals

•  Changes to accounting policies or practices
•  Appointment and removal of Directors and the Company 

Secretary

The Board has delegated other specific responsibilities to its principal 
sub-committees: the Audit Committee, the Nomination Committee 
and the Remuneration Committee. The details of the Board 
Committees and their activities are set out on pages 44 to 55. The 
Board delegates day-to-day management of the Group to the 
Executive Directors.

The Board has at least six scheduled meetings per year and additional 
Board meetings are convened as and when required. A table setting 
out the number of Board and Committee meetings held during the 
period and attendance by Directors at those meetings is set out 
below:

P. Moody
K. Lyons-Tarr
A. Scull
D. Seekings
C. Brady
C. Southall (ii)
J. Warren

Board 
meetings

Audit 
Committee 
meetings

Remuneration 
Committee 
meetings(i)

Nomination 
Committee 
meetings

7
7
7
7
7
4
7

2*
2*
2*
2*
2
1*
2

2*
2*
2*
2*
2
1
2

1*
1*
1*
1*
1
0
1

*  By invitation.
(i) None of the Executive Directors were present at the time at which the 

Remuneration Committee considered and made decisions regarding the 
remuneration of the Executive Directors.

(ii) Tina Southall was appointed to the Board on 8 May 2019 and was appointed to 
the Audit Committee, Remuneration Committee and Nomination Committee on 
30 July 2019.

All Board and Committee meetings are minuted by the Company 
Secretary and these minutes are formally approved at the following 
Board meeting. Board minutes contain details of the Directors’ 
decision-making processes and any concerns raised by Directors.

BOARD COMMITTEES
The Board has three permanent Committees being the Audit 
Committee, the Nomination Committee and the Remuneration 
Committee. Other than the Committee members, further 
participants may attend by invitation of the Committee. Each 
Committee’s roles and responsibilities are set out in the formal terms 
of reference which are determined by the Board and which were 
reviewed and reaffirmed by the Board at its meeting on 17 December 
2019. Reports from each of these committees are provided on pages 
44 to 55.

BOARD INFORMATION AND SUPPORT
The Chairman, in conjunction with the Company Secretary, ensures 
that the Board receives accurate, timely and clear information. In 
advance of each meeting, the Board receives an agenda for the 
meeting, minutes of the previous meeting, detailed financial 
information on the performance of the business and items for 
discussion. This enables the Directors to make informed decisions on 
the corporate and business issues under consideration. Additionally, 
all Directors have access to senior management should they require 
additional information on the items to be discussed.

Once a year the Board visits the 4imprint site in Oshkosh, Wisconsin 
for the annual strategy review day and a Board meeting. This 
provides a good opportunity for the Non-Executive Directors to 
discuss issues with senior management and meet team members 
working in different parts of the business. The visit also includes a 
tour of the Distribution Centre and an opportunity to view the 
investment that has been made and talk to team members working 
there. In addition, the Chairman and other Non-Executive Directors 
have made separate visits to the Oshkosh site during the year.

The Company provides resources, as appropriate, to enable Directors 
to update their skills and knowledge, including an induction 
programme for new Directors joining the Board. Tina Southall joined 
the Board in May 2019 and her induction process included meetings 
and discussions with other Board members and the Company 
Secretary; a review of Board procedures and documentation; a visit 
to the Oshkosh site; training from external advisors; and ongoing 
mentorship from the Chairman. Independent professional advice is 
available to all Directors as required, at the Company’s expense. All 
Directors have access to the advice and services of the Company 
Secretary and may address issues to the Senior Independent 
Non-Executive Director, if required. The Non-Executive Directors 
meet from time to time without the Executive Directors being 
present.

DIRECTORS’ CONFLICTS OF INTEREST
The Companies Act 2006 codifies the duty of the Directors to avoid a 
situation in which they have, or could have, an interest that conflicts, 
or may possibly conflict, with the interests of the Company. A 
Director will not be in breach of that duty if the relevant matter has 
been authorised in accordance with the Articles of Association by the 
other Directors. Each Director has confirmed that they are aware of 
the need to notify the Company of any potential conflict of interest. 
Andrew Scull has notified the Company that until 27 December 2019 
he was a Director and Company Secretary of the 4imprint Pension 
Trustee Company Limited and a Director and Company Secretary of 
4imprint 2016 Pension Trustee Company Limited, which administers 
the legacy defined benefit pension scheme.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW42

4imprint Group plc Annual Report 2019

Statement on Corporate Governance continued

BOARD ACTIVITIES IN 2019

STRATEGY
•  Site visit to Oshkosh in October 2019 including Annual Strategy 

GOVERNANCE
•  Review of the Group’s key corporate governance policies and 

Review

procedures

•  Review of progress in the further roll-out of the brand 

•  Review of reports on regulatory matters including health and 

component of the marketing mix

safety and work environment

•  Consideration of other potential strategic initiatives and 

investment plans, both on-site and via updates at regularly 
scheduled Board meetings

•  Appointment of an additional Non-Executive Director
•  Appointment of a new Company Secretary
•  External Board Effectiveness Review

FINANCE
•  Review and approval of full year and half year results
•  Review and approval of 2020 budget and the three-year plan
•  Approval of dividends to be paid in 2019

RISK MANAGEMENT
•  Review of principal risks and uncertainties
•  Review of information security and cyber risk
•  Updates and discussions on the implications of the US-China 

trade dispute, Brexit and other evolving risks

Throughout the period ending 28 December 2019 and in accordance with provision C.2.1 of the 2016 Code and provision 28 of the 2018 
Code, the Board has carried out a robust assessment of the principal risks and uncertainties and the possible longer-term emerging risks facing 
the Group, including those that would threaten its business model, future performance, solvency or liquidity. This is described in the Principal 
Risks & Uncertainties section on pages 22 to 26.

The Board has assessed the future prospects of the Group in accordance with provision C.2.2 of the 2016 Code and provision 31 of the 2018 
Code. Based on the results of this analysis, the Board has a reasonable expectation that the Group will be able to continue in operation and 
meet its liabilities as they fall due over the three-year period of their assessment. Details of the assessment performed by the Board, including 
an assessment of those risks most likely to impact the Group’s future prospects and viability, have been set out on page 21.

BOARD EFFECTIVENESS REVIEW
Both the 2016 Code and the 2018 Code require the Board to conduct an external evaluation of the performance and effectiveness of the 
Board and its Committees every three years. During 2019 a Board Effectiveness Review was undertaken by independent external consultants 
Odgers Berndtson. Odgers Berndtson has previously assisted in Board-level recruitment, but otherwise has no other connection with the 
Company.

The review process involved:
•  Odgers Berndtson meeting the Executive Directors to understand the strategic landscape, business challenges and operational, cultural, 

financial and people factors that underpin the Company’s successful performance

•  Odgers Berndtson meeting the Company Secretary to understand how the Board functions
•  All Board members completing a Board Effectiveness Survey followed up by one-to-one interviews with an Odgers Berndtson consultant to 

discuss their survey responses.

The output of the evaluation was presented in a report to the Board at its December 2019 meeting and the Directors discussed the points 
raised by the review.

43

4imprint Group plc Annual Report 2019

Key points raised in the review are summarised in the table below. During 2020, the Board will look to implement the recommendations and 
actions arising from the review.

Topic

Feedback

BOARD LEADERSHIP AND COMPANY PURPOSE

DIVISION OF RESPONSIBILITIES

•  The Company’s purpose and strategy are clear and agreed by the Board members
•  The annual strategy review and Board meeting in Oshkosh is valued by the Board as an 
opportunity to meet with the Senior Management Team and employees and to visit 
operational assets

•  The Board should develop its processes and reporting of the alignment of purpose, values 

and strategy with Group culture and with the interests of all stakeholders

•  Board attendance by Chair and NEDs is excellent
•  Chair and NEDs regularly connect with the CEO and CFO outside of Board meetings
•  An improved balance of NEDs to EDs of 3:2 has been achieved following the appointment 

of Tina Southall in May 2019 and the resignation of Andrew Scull from the Board in 
December 2019

•  The Board should reassess its processes for engaging with all its stakeholders as required 

by s172 CA 2006

COMPOSITION, SUCCESSION AND EVALUATION •  The Nomination Committee has influenced the strengthening of the Senior Management 

Team

•  The Senior Management Team present to the Board at the annual strategy review, 

providing the Board with an opportunity to assess the capability supporting the CEO 
and CFO

•  The induction process for Tina Southall who joined as a NED in May 2019 was 

comprehensive

•  During 2020 the Board should commence planning for a replacement Chair of the Audit 

Committee who retires in 2021

•  The Board should further develop its succession planning

AUDIT, RISK AND INTERNAL CONTROL

•  The Chair of the Audit Committee contribution as a sounding board for the CFO is 

REMUNERATION

highly valued

•  The Board annually reviews and challenges the top corporate risks in the context of 

the strategy

•  As the Group continues to grow, the Board should continue to review the Group’s risk 

mitigation actions including a broader challenge in respect of disruptive or emerging risks

•  The Board should review the potential impact of integrated or cumulative risks

•  The Remuneration Committee meets annually to review and approve general salary 

increases across the workforce as well as the remuneration of executives and the Senior 
Management Team

•  External remuneration consultants have been appointed to ensure the continued 

alignment of policies to US and UK regulations and assist with market benchmarking

•  The Board should review gender pay ratios in the UK and US workforce
•  The Remuneration Committee Chair should engage proactively with Shareholders on key 

remuneration policies

CORPORATE GOVERNANCE POLICIES
During 2019 the Board has reviewed and updated its Corporate Governance Policies. This included updating its Environmental Policy and Social 
and Ethical Policy which set out broad guidelines within which the Group should conduct its business operations. More details of these policies 
are set out on pages 34 and 35.

The Board is committed to guarding against any form of modern slavery or human trafficking taking place in any part of its business operations 
or in the Group’s supply chains. The Board has updated its Modern Slavery Statement which further articulates the Group’s stance on 
supporting and enforcing the provisions of the Modern Slavery Act 2015. In accordance with section 54(1) of the Modern Slavery Act 2015, 
our slavery and human trafficking statement is published annually on the Company’s website and can be found at https://investors.4imprint.
com/modern-slavery-statement.

All Corporate Governance Policies were reconsidered and approved by the Board at a meeting on 17 December 2019.

ENGAGEMENT WITH STAKEHOLDERS
The Board is committed to its responsibilities to all its stakeholders, including Shareholders, team members, customers, suppliers, the 
communities in which it operates and the Pension Trustee, and strives to ensure effective engagement with, and encourage participation from, 
each of these groups. The Directors are mindful of these responsibilities and consider them as part of their decision-making process. The 
Companies Act 2016 s172 statement on pages 27 to 29 sets out how the Board has engaged with these different stakeholder groups.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW44

4imprint Group plc Annual Report 2019

Nomination Committee Report

CHAIRMAN’S OVERVIEW
As Chairman of the Nomination Committee, I am pleased to present 
my report for 2019 to Shareholders. The focus of the Committee in 
2019 has continued to be on ensuring that the size, composition and 
structure of the Board are appropriate for the delivery of the Group’s 
strategic objectives.

RESPONSIBILITIES OF THE NOMINATION COMMITTEE
The responsibilities of the Nomination Committee include:
•  Reviewing the structure, size and composition of the Board and 
making recommendations to the Board with regard to any 
adjustments that are necessary
Identifying and nominating candidates for the approval of the 
Board to fill Board vacancies as and when they arise

• 

•  Putting in place plans for succession at Board level

The Nomination Committee ensures that Directors are appointed to 
the Board on merit, against objective criteria and with due regard to 
ensuring that the Board shows a balance of skills, knowledge and 
experience. The Nomination Committee has terms of reference which 
were reconsidered and approved by the Board of the Company at its 
Board meeting on 17 December 2019. These terms of reference are 
available for inspection at the Company’s registered office during 
normal business hours.

COMPOSITION OF THE NOMINATION COMMITTEE
I chair the Nomination Committee and I am an Independent 
Non-Executive Director. The other members of the Committee during 
the period were John Warren, the Senior Independent Non-Executive 
Director, and, from 30 July 2019, Tina Southall, an Independent 
Non-Executive Director. Paul Moody, the Non-Executive Chairman of 
the Company, is usually invited to attend formal meetings of the 
Committee. Executive Directors may also be invited to attend 
meetings of the Nomination Committee. The Company Secretary 
also attends the meetings.

MEETINGS OF THE NOMINATION COMMITTEE
The Nomination Committee meets as frequently as is required to 
fulfil its duties. When there are no specific decisions or 
recommendations to be made, the Chairman of the Committee 
consults the other members of the Committee as necessary. During 
the period ended 28 December 2019 there was one meeting of the 
Nomination Committee which was attended by myself and John 
Warren (as members of the Nomination Committee) and certain 
Executive Directors by invitation. Further details on attendance of 
meetings of the Nomination Committee is set out in the Statement 
on Corporate Governance, found at page 41.

MAIN ACTIVITIES OF THE NOMINATION COMMITTEE DURING THE 
PERIOD ENDED 28 DECEMBER 2019
The Nomination Committee’s principal activities during the year 
included:
•  Review of the composition of the Board, including both Executive 
and Independent Non-Executive Directors. Following a search 
process using an external recruitment consultant, Tina Southall 
was appointed as an additional Independent Non-Executive 
Director in May 2019. Andrew Scull stood down as Corporate 
Services Director and Company Secretary in December 2019 and 
consequently, the Board now comprises three Independent 
Non-Executive Directors (excluding the Non-Executive Chairman) 
and two Executive Directors.

•  The appointment of Emma Taylor as Company Secretary on 

27 December 2019 to replace Andrew Scull. This appointment, 
along with the appointment of Tina Southall, has improved the 
gender diversity of the Directors and Officers of the Company. 
Emma has served the Company as Group Tax Manager since 
2007, and we are delighted that our succession plans have 
worked effectively to appoint an internal candidate to the 
Company Secretary role.

•  Review and discussion with the Executive Directors on talent 

management and succession planning which has remained a key 
area of focus for the Committee. The Committee is dedicated to 

ensuring that an effective succession plan is maintained in respect 
of the Company’s Directors and for the Senior Management 
Team.

•  Review of the executive and Senior Management Team based at 

the Oshkosh site in the USA.

•  Participation in the Board Effectiveness Review undertaken in 

October 2019 (see pages 42 and 43 for details).

EXTERNAL SEARCH CONSULTANCY
A search process using an external recruitment consultant, Odgers 
Berndtson, was used in the recruitment and appointment of Tina 
Southall as an additional Independent Non-Executive Director in May 
2019. Odgers Berndtson was also engaged to conduct a Board 
Effectiveness Review in October 2019 but otherwise has no other 
connection with the Company or any individual Directors.

DIVERSITY POLICY
The Committee supports the Code provision that boards should 
consider the benefits of diversity, including gender and ethnicity, 
when making appointments and is committed to ensuring diversity, 
not just at Board level, but also across the Group’s senior 
management.

The Committee understands the importance and beneficial effect of 
diversity within the workforce and aims to foster a culture that 
recruits, develops and promotes team members at all levels 
regardless of background. The Group is committed to promoting the 
principle of equal opportunity and to combatting discrimination 
throughout its workforce as well as in senior management, and no 
applicant or employee receives less favourable treatment on the 
grounds of nationality, age, gender, sexual orientation, religion, race, 
ethnicity or disability. The Group recognises its responsibility to 
disabled persons and endeavours to assist them to make their full 
contribution at work.

In relation to gender diversity, in July 2019 the Company took part in 
the Hampton Alexander Review which monitors gender balance in 
FTSE 100 and FTSE 250 companies. The Company was admitted to 
the FTSE 250 on 24 June 2019 and, based on data as at 30 June 
2019, and shown in the Hampton Alexander Report published in 
November 2019, the Board was 14.3% female (one female out of 
seven Board members) and 42.9% of the senior management team 
including direct reports were female. Andrew Scull stood down as 
Corporate Services Director in December 2019 and, consequently, the 
Board is now 16.6% female (one female out of six Board members).

The Committee’s aim as regards the composition of the Board is that 
it should have a balance of experience, skills and knowledge to 
enable each Director and the Board to discharge their duties 
effectively. The Committee agrees that it is appropriate that it should 
seek to have diversity on its Board; however, it does not consider that 
this can be best achieved by establishing specific quotas and 
appointments will continue to be made based on merit, with diversity 
in mind.

More information about the Company’s people and culture can be 
found in the Responsibility section on pages 31 and 32.

APPOINTMENT AND REPLACEMENT OF DIRECTORS
Directors may be appointed by the Company by ordinary resolution 
or by the Board. A Director appointed by the Board holds office only 
until the next AGM and is then eligible for election by the 
Shareholders.

At every AGM of the Company, all Directors put themselves forward 
for re-election. The office of Director shall be vacated if he or she: (a) 
resigns or offers to resign and the Board resolves to accept such 
offer; (b) is, or has been, suffering from mental ill-health; (c) becomes 
bankrupt or compounds with creditors generally; (d) is prohibited by 
law from being a Director; (e) ceases to be a Director by virtue of the 
provisions of the Companies Act; or (f) is removed from office 
pursuant to the Articles of Association.

45

4imprint Group plc Annual Report 2019

All Non-Executive Directors have written letters of appointment. The 
terms and conditions for the appointment of Non-Executive Directors 
are available for inspection at the Company’s registered address 
(during normal working hours) on request.

Full biographies of each Director can be found on pages 38 and 39. 
Each Director named therein will be seeking re-election at the 2020 
AGM. The Board is satisfied that, having been subject to a recent 
formal performance evaluation in relation to the fulfilment of their 
s172 duty, each Director seeking re-election continues to be an 
effective member of the Board.

INDEPENDENCE OF DIRECTORS
The Code states that at least half the members of the boards of 
public companies in the FTSE 350, excluding the Chairman, should be 
Independent Non-Executive Directors, meaning that those directors 
should be independent in character and judgment, and free from 
relationships or circumstances which are likely to affect, or could 
appear to affect, their judgment.

The Independent Non-Executive Directors play a key role in ensuring 
the maintenance of high business standards, assist in the formation 
of strategy and provide a constructive and experienced perspective. 
The Board considers that Paul Moody, Charles Brady, John Warren 
and Tina Southall are independent for the purposes of the Code. The 
Board reviews the independence of Non-Executive Directors on an 
ongoing basis and manages a succession plan which considers the 
skills balance of the Board, the tenure of existing Non-Executive 
Directors and the Company’s strategy and diversity policy.

CHARLES BRADY
CHAIRMAN OF THE NOMINATION COMMITTEE

3 March 2020

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW46

4imprint Group plc Annual Report 2019

Audit Committee Report

I am pleased to present my report to Shareholders as Chairman of 
the Audit Committee.

RESPONSIBILITIES OF THE AUDIT COMMITTEE
The Audit Committee is responsible for maintaining an appropriate 
relationship with the Group’s external auditors and for reviewing the 
Group’s internal financial controls and the audit process. It assists the 
Board in seeking to ensure the integrity of the financial and non-
financial information supplied to Shareholders and that such 
information presents a fair, balanced and understandable assessment 
of the Group’s performance and position.

The Audit Committee has terms of reference which were 
reconsidered and approved by the Board at its meeting on 
17 December 2019. These terms of reference are available for 
inspection at the Company’s registered office during normal business 
hours. The Board considers that the Audit Committee members have 
an understanding of the following areas:
•  The principles of, and developments in, financial reporting 

including the applicable accounting standards and statements of 
recommended practice

•  Key aspects of the Group’s operations including corporate policies 

and the Group’s internal control environment

•  Matters which may influence the presentation of the financial 

statements

•  The principles of, and developments in, company law, sector-

specific laws and other relevant corporate legislation

•  The role of internal and external auditing and risk management
•  The regulatory framework for the Group’s businesses

The Committee reviews the effectiveness, objectivity and 
independence of the external auditors and also considers the scope 
of their work and fees paid for audit and non-audit services.

COMPOSITION OF THE AUDIT COMMITTEE
I chair the Audit Committee and I am the Senior Independent 
Non-Executive Director. I am a chartered accountant and was Group 
Finance Director of United Biscuits (Holdings) Plc and WH Smith PLC. 
The Board is of the view that I have recent and relevant financial 
knowledge and experience derived in particular from current roles as 
Chairman of the Audit Committee at Bloomsbury Publishing Plc, 
Welsh Water and Greencore Group plc.

The other members of the Committee during the period were 
Charles Brady and, from 30 July 2019, Tina Southall, both 
Independent Non-Executive Directors. The Chairman of the Company 
and the Chief Financial Officer are normally invited to attend 
meetings of the Audit Committee as are, from time to time, the Chief 
Executive Officer and the Group Financial Controller. The Company 
Secretary and external audit partner also attend the meetings.

HOW THE AUDIT COMMITTEE DISCHARGES ITS RESPONSIBILITIES
The Committee has unrestricted access to Company documents and 
information, as well as to employees of the Company and the 
external auditors. Members of the Committee may, in pursuit of their 
duties, take independent professional advice on any matter, at the 
Company’s expense. The Audit Committee Chairman reports the 
outcome of Audit Committee meetings to the Board.

The Audit Committee meets at least twice each year and has an 
agenda linked to events in the Group’s financial calendar. The Audit 
Committee met twice during 2019.

In order to fulfil its terms of reference, the Audit Committee receives 
and reviews presentations and reports from the Group’s senior 
management and the external auditors.

MAIN ACTIVITIES OF THE COMMITTEE IN REGARD TO THE PERIOD 
ENDED 28 DECEMBER 2019
In regard to the period ended 28 December 2019, the Audit 
Committee’s business has included the following items:
•  Consideration and approval of half year results announcement

•  Consideration and approval of full year results announcement and 

the Annual Report and Accounts

•  Principal judgmental accounting matters affecting the Group 

based on reports from both the Group’s management and the 
external auditors

•  Review of external audit
•  Consideration of the internal controls within the Group
•  Consideration and approval of risk assessments relating to the 

Group’s businesses

•  Specific investigations as required

ANNUAL REPORT AND ACCOUNTS AND RESULTS ANNOUNCEMENTS
During the period, the Audit Committee formally reviewed draft half 
and full year results announcements and the Annual Reports and 
Accounts. These reviews considered:
•  The accounting principles, policies and practices adopted in the 
Group’s financial statements and proposed changes to them

•  Significant accounting issues and areas of judgment and 

complexity

•  The integrity of the financial and non-financial information

The Committee was satisfied with management’s presentation of the 
2019 half and full year results announcements and the Annual 
Reports and Accounts for the period ended 28 December 2019.

The external auditors confirmed to the Committee that they were not 
aware of any material misstatements during the course of their audit.

After reviewing the presentation from management and following 
discussions with the external auditors, the Committee is satisfied 
that:
•  The financial statements appropriately address the critical 

judgments and key estimates both in respect of the amounts 
reported and the related disclosures in the financial statements
•  The processes used for determining the value of the assets and 
liabilities have been appropriately reviewed, challenged and are 
sufficiently robust

•  The Annual Report and Accounts taken as a whole are fair, 
balanced and understandable and provide the information 
necessary for Shareholders to assess the Group’s position and 
performance, business model and strategy and should be 
recommended to the Board

In arriving at the conclusion that the Annual Report and Accounts 
were fair, balanced and understandable the Committee considered:
•  Any feedback provided by Shareholders on the Group’s 2018 

Annual Report and Accounts and trading updates, and 
information received by the Board throughout the period

•  The processes underpinning the compilation of the Annual Report 
and Accounts and the Group’s reporting governance framework

•  The reviews and findings of the Group’s external auditors

As necessary, the Audit Committee holds private meetings with the 
external auditors to review key issues within their spheres of interest 
and responsibility.

FINANCIAL REPORTING AND SIGNIFICANT FINANCIAL JUDGMENTS
The Committee assesses whether suitable accounting policies have 
been adopted and whether management has made appropriate 
estimates and judgments. Where necessary the Committee discusses 
accounting policies, judgments and estimates with management.

The Committee also reviews reports by the external auditors on the 
full year results which highlight any issues arising from the work 
undertaken in respect of the year end audit.

Specific areas of audit and accounting estimates reviewed by the 
Committee were:

47

4imprint Group plc Annual Report 2019

ACCOUNTING FOR DEFINED BENEFIT PENSION SCHEME
The defined benefit pension scheme is material to the financial 
position of the Group. The amount shown in the balance sheet is 
sensitive to changes in key actuarial assumptions. The Committee 
reviewed the appropriateness and consistency of these assumptions 
and the auditors confirmed that the assumptions used were 
reasonable and within an acceptable range. Full disclosure of the 
pension scheme is provided in note 18 to the financial statements, 
which includes the key period end assumptions and the sensitivities 
on page 88.

LEASES
The Group has adopted IFRS 16 this financial year. The lease liability 
is initially measured at the present value of expected future lease 
payments discounted at the interest rate implicit in the lease or, if 
that cannot be determined, the lessee’s incremental borrowing rate. 
It was not possible to ascertain the interest rates implicit in the 
existing leases therefore estimates have been based on the 
incremental cost of borrowing for similar terms and assets. 

Additionally, an estimate of the residual term over which the Oshkosh 
office lease will be rolled over has also been necessary (note 16). 

The Committee has reviewed these estimates with management and 
is satisfied they are appropriate. 

SUPPLIER REBATES
As in previous years, the businesses accrued rebates due from key 
suppliers based on agreed fixed rates relating to the volumes of 
goods purchased in a calendar year. The Committee does not 
consider the Group’s rebates to be highly complex as: they are 
volume-related; agreement periods are coterminous with the Group’s 
accounting period; there are written agreements in place with 
suppliers; and historically rebates have been collected. However, FRC 
guidance has highlighted this as an area of focus and the rebates are 
material to the results for the period.

The Committee has discussed, with management and the external 
auditors, any estimates made in accruing suppler rebates and the 
collectability of these amounts. The Committee is satisfied that the 
amounts accrued are appropriate and are recoverable. 

EXTERNAL AUDIT
The Audit Committee is responsible for the development, 
implementation and monitoring of the Group’s policy on external 
audit, overseeing relations with the external auditors and making 
recommendations to the Board on appointment or re-appointment 
of the external auditors.

The Company complies with the Statutory Audit Services for Large 
Companies Market Investigation (Mandatory Uses of Competitive 
Tender Process and Audit Committee Responsibilities) Order 2014 
and undertook a competitive tender process in 2018, described in 
the 2018 Annual Report and Accounts. Following this process Ernst & 
Young LLP were appointed as the Group’s external auditors at the 
2019 AGM for the financial year commencing 30 December 2018. It 
is the intention of the Committee that the Company tender the 
external audit at least every ten years.

The Group’s policy on external audit prohibits certain types of 
non-audit work from being performed by the external auditors, 
particularly in cases where the external auditors’ objectivity and 
independence would be put at risk. Before any significant non-audit 
work is commissioned, the nature and extent of such work is 
considered, initially by the Chief Financial Officer and the Company 
Secretary, to determine if such work would put at risk the external 
auditors’ objectivity and independence. This process includes 
discussion with the audit partner at Ernst & Young LLP. The matter is 
then referred to the Audit Committee for approval, prior to 
commissioning. During 2019, the Group’s external auditors provided 
$13,000 of non-audit services to the Group.

Details of fees paid to the auditors in respect of audit and non-audit 
services are shown in note 2 to the consolidated financial statements.

To fulfil its responsibility regarding the independence of the existing 
external auditors, the Audit Committee reviewed:
•  Changes and rotation of external audit team members in the 

audit plan for the current year

•  A report from the external auditors describing their arrangements 

to identify, report and manage any conflicts of interest

•  The nature and extent of non-audit services, if any, provided by 

the external auditors

To assess the effectiveness of the external auditors, the Audit 
Committee reviewed:
•  The relevant skills and experience of the audit partner and team 

and their knowledge of the business

•  Planning and scope of the audit and identification of areas of 

audit risk

•  Execution of the audit plan
•  Formal reports presented to the Audit Committee

To fulfil its responsibility for oversight of the external audit process, 
the Audit Committee reviewed:
•  The terms, areas of responsibility, associated duties and scope of 

the audit as set out in the external auditors’ engagement letter for 
the forthcoming year

•  The external auditors’ overall work plan for the forthcoming year
•  The external auditors’ fee proposal
•  The major issues that arose during the course of the audit and 

their resolution

•  Key accounting and audit judgments
•  The levels of errors identified during the audit
•  Recommendations made by the external auditors in their 
management letters and the adequacy of management’s 
response

Based upon its reviews, the Committee has recommended the 
re-appointment of Ernst & Young LLP, as external auditors, to the 
Board.

INTERNAL CONTROL
The Audit Committee is required to assist the Board to fulfil its 
responsibilities relating to the adequacy and effectiveness of the 
control environment and the Group’s compliance with the Corporate 
Governance Code. To fulfil these duties, the Audit Committee 
reviewed:
•  The external auditors’ review of internal controls and audit 

highlights memoranda

•  Any reports on the systems of internal controls and risk 

management

Given the present nature of the business model and structure of the 
Group with one main operating site, stable operating and financial 
systems and the close involvement of the Executive Directors in the 
day-to-day running of the business, the Board does not currently 
consider the establishment of a separate internal audit function to be 
necessary. However, this matter is reviewed by the Board at least 
annually. The absence of internal audit probably does result in 
additional substantive testing by the external auditors, but the overall 
impact is difficult to assess.

The Group has a ‘Whistleblowing’ policy which contains 
arrangements for the Company Secretary to receive, in confidence, 
complaints on accounting, risk issues, internal controls, auditing 
issues and related matters for reporting to the Audit Committee as 
appropriate.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW48

4imprint Group plc Annual Report 2019

Audit Committee Report continued

The control system of the Group is intended to manage rather than 
eliminate the risk of failure to meet the Group’s objectives and any 
such system can only provide reasonable and not absolute assurances 
against material misstatement or loss. The effectiveness of the 
control system including financial, operating, compliance and risk 
management is reviewed by the Board at least annually.

Additionally, through the management process outlined in the 
Statement on Corporate Governance on pages 40 to 42, the Group 
operates a continuous process of identifying, evaluating and 
managing the significant risks faced by each business and the Group 
as a whole. This process, which has been in place throughout 2019 
and up to the date of the approval of this Annual Report, complies 
with the FRC guidance and includes the following:
•  A defined organisational structure with appropriate delegation 

of authority

•  Formal authorisation procedures for all investments
•  Clear responsibilities on the part of management for the 

maintenance of good financial controls and the production  
and review of detailed, accurate and timely financial 
management information

•  The control of financial risks through clear authorisation levels
Identification of operational risks and the development of 
• 
mitigation plans by senior management

•  Regular reviews of both forward-looking business plans and 

historic performance

•  Regular reports to the Board from the Executive Directors

The internal controls extend to the financial reporting process and 
the preparation of the consolidated financial statements. The basis of 
preparation of the consolidated financial statements is set out on 
page 70.

The internal control process will continue to be monitored and 
reviewed by the Board, which will, where necessary, ensure 
improvements are implemented. During the period the Board has 
undertaken a review of the effectiveness of internal controls and 
systems. No material matters were identified.

As Chairman of the Committee, I will be present at the 2020 AGM to 
answer questions on this report, matters within the scope of the 
Audit Committee’s responsibilities and any significant matters 
brought to the Audit Committee’s attention by the external auditors.

JOHN WARREN
CHAIRMAN OF THE AUDIT COMMITTEE

3 March 2020

49

4imprint Group plc Annual Report 2019

Remuneration Committee
Annual Statement by the Chairman

2019 HIGHLIGHTS
•  Overseeing the implementation of the Company’s current 

Remuneration Policy: determining base salary increases and 
setting appropriately stretching forward looking bonus 
targets for both Executive Directors and senior management

•  Reviewing incentives and considering whether they were 
aligned to Company performance over the short and long 
term and assessing the need for discretion to ensure the 
Company maintains an appropriate pay for performance 
relationship

•  Reviewing the remuneration-related provisions of the 

2018 Code

•  Reviewing executive pension provisions considering recent 

views of investors and their advisors

2020 PRIORITIES
•  Review of Remuneration Policy in preparation for its 
consideration by Shareholders at the 2021 AGM

•  Engage with Shareholders and investor advisors on new 

policy proposals

•  Ensure thorough consideration of the remuneration-related 

provisions of the 2018 Code as part of policy review

•  Consideration of possible suitable CEO pay ratio disclosures
•  Continue to monitor governance, regulatory and investor 

developments on executive compensation matters

KEY REMUNERATION PRINCIPLES
The Committee’s long-held view regarding remuneration is that 
it should be:
•  Competitive when compared to organisations of a similar 

size, complexity and type

•  Linked to the long-term strategy of the Group
•  Clear, easy to understand and motivating
•  Structured to not promote unacceptable behaviour or 

encourage unacceptable risk-taking
•  Structured to avoid reward for failure

On behalf of the Remuneration Committee (the “Committee”) I am 
pleased to provide information divided into the following 
two sections:
•  This Annual Statement which summarises the remuneration 

decisions made during the year and the context in which these 
decisions have been taken

•  The Remuneration Report for the year ended 28 December 2019 

(see pages 51 to 55)

BUSINESS CONTEXT FOR EXECUTIVE REMUNERATION
Over the last several years 4imprint Group plc (the “Group”) has 
performed extremely well, consolidating its position as a leading 
direct marketer of promotional products in each of its target markets. 
In 2019 the business produced strong financial results, including:
•  Group revenue growth of 17% (all organic)
• 
• 
• 
•  Consistent investment in marketing and infrastructure to lay the 

Increase in underlying operating profit of 19%
Increase in basic earnings per share of 21%
Increase in dividend per share paid and proposed of 20%

foundations for future growth

The excellent corporate performance of the Group demonstrates that 
the current strategy is well-conceived and remains fit for purpose.

COMMITTEE DECISIONS AND UNDERTAKINGS IN 2019
REWARDING PERFORMANCE
The incentives for the year ended 28 December 2019 were in line 
with the Company’s approved Remuneration Policy including the 
2015 Incentive Plan, the full details of which can be found on the 
corporate website at https://investors.4imprint.com/media/1569/
remuneration-policy-approved-at-the-2018-agm.pdf.

Following the strong overall performance outlined above, the 
Committee determined that the annual bonus for Executive Directors 
was a maximum award of 100% of base salary.

This decision is in the context of:
•  Sales growth of 17% (out of a performance range of 11%–19%)
•  Operating profit of $58m (out of a performance range of 

$53m–$55m)

The calculation of the annual bonus is based on the results of the 
North American business since this represents 97% of Group 
revenue, and its financial performance is the dominant factor 
influencing the Group’s financial results.

50% of the annual bonus for Executive Directors will be deferred into 
shares for five years.

The Committee believes that the annual bonus appropriately reflects 
the overall performance in 2019 and more details are set out in the 
Remuneration Report on page 53.

CORPORATE GOVERNANCE DEVELOPMENTS
As explained in the Statement on Corporate Governance, it is the 
2016 Code which applies to the financial year reported on. However, 
the Committee has carefully reviewed the requirements of the 2018 
Code during the year.

The Committee concluded that, given the Code’s focus, the core 
construct of current policy remains fit for purpose and that practice 
to date and the Committee’s Terms of Reference (which were revised 
during the year) already reflect the Code’s requirements in the areas 
of:
•  Promotion of long-term shareholdings by Executive Directors to 
ensure Shareholders alignment (the current Executive Directors 
are among the largest individual Shareholders in the Group)
•  Pension contribution rates for Executive Directors which are 

already aligned to the workforce
‘Remuneration schemes’ are aligned with a five year time horizon

• 
•  Focus on fair pay, given relatively modest current executive pay 

levels

•  The need to review workforce remuneration and related policies 
and take these into account when setting the policy for Executive 
Director remuneration

However, the Committee also observed certain features of its current 
policy as worthy of consideration and review in the context of the 
2018 Code. These areas were:
•  The expectation for shareholding guidelines to be extended to 

apply post-employment

•  The expectation to review the alignment of incentives and 

rewards with culture

•  The expectation to engage with the workforce to explain how 
executive remuneration aligns with wider company pay policy

•  Strengthening existing channels of employee engagement

The above areas will be reviewed as part of the policy review that the 
Committee will commence during 2020 and, where appropriate, 
incorporated as part of the revised policy or revised Committee 
processes, or both, presented to Shareholders at the AGM in 2021.

For many FTSE 350 organisations this is the first year of reporting on 
the CEO Pay Ratio. Although the Group is not required to disclose 
this information owing to the number of UK employees, the 
Committee is currently reviewing what effective disclosure (if any) 
can be made in this area.

The effectiveness of the Committee was considered as part of the 
external Board Effectiveness Review conducted during 2019. I am 
pleased to report that the Committee was found to be performing 
satisfactorily.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW50

4imprint Group plc Annual Report 2019

Remuneration Committee continued
Annual Statement by the Chairman

REMUNERATION POLICY REVIEW
The 4imprint Group plc Remuneration Policy approved at the 2018 
AGM will expire at the AGM in 2021. The Board will propose a 
further Policy for approval by Shareholders at that time. The 
Committee will consult with Shareholders and investor advisors on 
the new Policy proposals during the course of 2020 to seek their 
views.

Alongside the Committee-led review of the Policy, the Board 
continues to be kept up-to-date on Governance and Policy 
developments and will be revising its policies and practices to ensure 
they evolve in line with the new governance and regulatory 
requirements and I look forward to reporting on these in due course.

CONCLUSION
The voting outcome at the 2019 AGM in respect of the Annual 
Remuneration Report for the year ended 28 December 2018 was 
approval by 98.2% of Shareholders who voted.

I look forward to welcoming you, and receiving your support, at the 
upcoming AGM.

CHARLES BRADY
CHAIRMAN OF THE REMUNERATION COMMITTEE

3 March 2020

DIRECTOR CHANGES
Following the announcement included in the half year results for 
2019, 4imprint Group plc confirmed that Andrew Scull stepped 
down from the Board as Corporate Services Director and Company 
Secretary in December 2019. In all respects Andrew is considered to 
be a ‘Good Leaver’. His leaving terms were within the approved 
Policy, consisting of remuneration until the end of his employment on 
30 June 2020. It was agreed by the Committee that Andrew’s bonus 
for 2019 would be measured using the same grid as the CEO and 
CFO and he therefore received a maximum bonus of 50% of salary 
paid in cash. Andrew will not be participating in the 2020 Executive 
Director annual bonus and will receive no other payment for loss of 
office. No further appointments have been made to the Board 
following his departure.

COMMITTEE DECISIONS AND UNDERTAKINGS DURING 2020
IMPLEMENTATION OF POLICY IN 2020
The annual bonus performance targets for 2020 have been agreed 
by the Committee based on the principles set out in the 2015 
Incentive Plan. These targets were set following a robust process 
taking into account external and internal expectations concerning 
future corporate performance, together with knowledge of both last 
year’s targets and outturn. The bonus plan, structured based on 
revenue growth percentage and operating profit performance of the 
North American business remain unchanged from last year. The 
Committee believes that these targets are appropriately supportive of 
the Group’s strategy and when considered together mitigate 
inappropriate risk-taking. The underlying targets for 2020 are not 
being disclosed in this report for commercial reasons, however they 
will be disclosed in next year’s Annual Report.

The Group does not operate a long-term incentive plan. Given the 
existing shareholdings of the current Executive Directors, and the five 
year bonus deferral mechanism it is felt that such a plan is not 
currently required, however this position will be reviewed as part of 
the upcoming policy review.

Base salary increases which take effect from 1 January 2020 for 
Executive Directors were aligned with increases paid to the wider 
workforce. Accordingly, Kevin Lyons-Tarr and David Seekings have 
received base salary increases of 3% for 2020.

51

4imprint Group plc Annual Report 2019

Remuneration Report

This report sets out the information required by the Companies Act 
2006, Schedule 8 of the Large and Medium sized Companies and 
Groups (Accounts and Reports) Regulations 2008 and the Listing 
Rules of the Financial Conduct Authority. This report is unaudited 
except where otherwise stated. An ordinary resolution to approve 
this report will be put to the AGM on 5 May 2020.

REMUNERATION GOVERNANCE
REMUNERATION COMMITTEE COMPOSITION
The Remuneration Committee is a committee whose membership is 
comprised solely of Independent Non-Executive Directors, being 
Charles Brady (Chairman of the Committee), John Warren and Tina 
Southall. The Committee meets at least twice a year and may invite 
other attendees as it sees fit. Attendance at Committee Meetings in 
2019 is shown in the table below.

Charles Brady
Tina Southall
John Warren

Remuneration 
Committee 
meetings in 
2019

2
1*
2

*  Tina Southall was appointed to the Remuneration Committee on 30 July 2019.

In exercising its responsibilities and carrying out key decisions, the 
Remuneration Committee is mindful of the size and structure of the 
Company’s businesses. It regularly assesses the remuneration of 
Executive Directors and senior management in the context of the 
remuneration of the wider workforce and of the Company’s actual 
and projected growth and profitability. The Remuneration 
Committee also considers the return on value passed on to 
Shareholders, and engages, as appropriate, with Shareholders and 
other stakeholders to explain and discuss existing policy and future 
decision making.

Towards the end of 2019 the Committee engaged Willis Towers 
Watson as remuneration consultants. No fees were paid to Willis 
Towers Watson during 2019.

DIRECTORS’ REMUNERATION POLICY
The Company has a well-established and clear Remuneration Policy 
which includes a simple and transparent approach to both fixed and 
variable pay. The Remuneration Policy is structured to focus on 
incentivisation and to avoid reward for failure and is designed not to 
promote unacceptable behaviour or encourage unacceptable risk 
taking, in line with the Company’s culture and purpose. The 
Committee has responsibility for reviewing the Remuneration Policy 
on an ongoing basis with a view to ensuring that it appropriately 
reflects the Company’s strategy.

REMUNERATION COMMITTEE RESPONSIBILITIES
The principal duties of the Remuneration Committee are reflected in 
its terms of reference and include the following:
•  To determine and recommend to the Board the overall 

The current Directors’ Remuneration Policy was approved at the 
Company’s AGM on 8 May 2018 and full details can be found on the 
corporate website at https://investors.4imprint.com/media/1569/
remuneration-policy-approved-at-the-2018-agm.pdf.

remuneration policy of the Company

•  To determine and recommend to the Board the remuneration of 
the Executive Directors and the Non-Executive Chairman of the 
Board

•  To review and approve the level and structure of remuneration for 

senior management

•  To determine the targets for any performance-related bonus and 
share incentive schemes operated for Executive Directors and 
senior management

•  To review and approve any material termination payments

The remuneration of Non-Executive Directors is determined by the 
Non-Executive Chairman of the Board and the Executive Directors.

The Board will propose a further Remuneration Policy for approval by 
Shareholders at the 2021 AGM.

DIRECTORS’ CONTRACTS
A summary of the key elements of the Executive Directors’ current 
service agreements, as well as guidelines explaining the Group’s 
contracts policy, is set out in the approved Remuneration Policy, 
available at https://investors.4imprint.com/media/1569/remuneration-
policy-approved-at-the-2018-agm.pdf.

The Executive Directors’ service contracts and the Non-Executive 
Directors’ letters of appointment are available for inspection at the 
Company’s registered office during normal business hours.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW52

4imprint Group plc Annual Report 2019

Remuneration Report continued

REMUNERATION IMPLEMENTATION
DIRECTORS’ REMUNERATION – SINGLE TOTAL FIGURE (AUDITED INFORMATION)
Apart from Kevin Lyons-Tarr and David Seekings, Directors are paid in Sterling. It is therefore considered more appropriate to present the 
Directors’ remuneration in Sterling. The US dollar remuneration amounts for Kevin and David are disclosed separately below.

Base salary 
£

Benefits 
£

Annual bonus 
(i) 
£

Long-term 
incentives 
£

Pension 
(ii) 
£

Total 
remuneration 
2019 
£

Fixed pay 
£

Variable pay 
£

2019

Executive
K. Lyons-Tarr
A. Scull (iii)
D. Seekings
Non-Executive
P. Moody
J. Warren
C. Brady
C. Southall

388,145
202,152
258,763

120,000
45,000
45,000
29,365

14,106
20,047
18,177

385,125
101,076
256,750

–
–
–
–

–
–
–
–

Total

1,088,425

52,330

742,951

–
–
–

–
–
–
–

–

7,783
30,323
7,674

–
–
–
–

795,159
353,598
541,364

120,000
45,000
45,000
29,365

410,034
252,522
284,614

120,000
45,000
45,000
29,365

385,125
101,076
256,750

–
–
–
–

45,780

1,929,486

1,186,535

742,951

2018

Executive
K. Lyons-Tarr
A. Scull (iii)
D. Seekings
Non-Executive
P. Moody
J. Warren
C. Brady

Total

Base salary 
£

Benefits 
£

Annual bonus 
(i) 
£

Long-term 
incentives 
£

359,930
196,265
239,953

120,000
35,000
35,000

986,148

13,079
20,832
15,741

357,526
98,133
238,351

–
–
–

–
–
–

49,652

694,010

–
–
–

–
–
–

–

Pension 
(ii) 
£

7,290
29,440
7,200

–
–
–

Total  
remuneration 
2018 
£

737,825
344,670
501,245

120,000
35,000
35,000

Fixed pay 
£

Variable pay 
£

380,299
246,537
262,894

120,000
35,000
35,000

357,526
98,133
238,351

–
–
–

43,930

1,773,740

1,079,730

694,010

Benefits include car allowance, medical insurance, life assurance and income protection.

(i)  For Kevin Lyons-Tarr and David Seekings 50% of the annual bonus is payable in the form of conditional share awards pursuant to the terms 

of the 2015 Incentive Plan.

(ii) Andrew Scull received £30,323 (2018: £29,440) pay in lieu of pension contributions.
(iii) Andrew Scull resigned as an Executive Director on 27 December 2019.

KEVIN LYONS-TARR AND DAVID SEEKINGS US DOLLAR REMUNERATION

2019

Executive
K. Lyons-Tarr
D. Seekings

2018

K. Lyons-Tarr
D. Seekings

Base salary 
$

Benefits 
$

Annual bonus 
$

Long-term 
incentives 
$

Pension 
$

Total 
remuneration 
$

Fixed pay 
$

Variable pay 
$

495,583
330,389

18,011
23,208

491,727
327,818

480,614
320,409

17,464
21,020

477,405
318,270

–
–

–
–

9,937
9,798

1,015,258
691,213

523,531
363,395

491,727
327,818

9,734
9,614

985,217
669,313

507,812
351,043

477,405
318,270

SALARIES
The Chief Executive Officer, the Chief Financial Officer and the Corporate Services Director all received an increase in basic annual salary in 
2019 of 3%, reflecting the increase in the cost of living. Such increase was in line with the increase applied to the remuneration of the 
businesses’ workforce in general.

At its meeting in January 2020, the Remuneration Committee awarded a 2020 basic annual salary increase of 3% to the Chief Executive 
Officer and the Chief Financial Officer, this being in line with the increase in 2020 basic annual salary for all employees. The Corporate Services 
Director resigned from the Board on 27 December 2019.

In addition, the Remuneration Committee approved an increase in the Chairman’s annual fee to £150,000 with effect from 1 January 2020.

53

4imprint Group plc Annual Report 2019

SHORT AND LONG TERM INCENTIVES: 2015 INCENTIVE PLAN
The Executive Directors participate in the 2015 Incentive Plan (the “Plan”) through which they may receive an annual bonus, half of which is 
paid in cash and half of which is deferred into shares, through the award of nil cost options or conditional share awards.

The bonus is variable and depends on performance targets being achieved. The performance measures used for the Executive Directors are 
based on the North American business (which comprises 97% of the revenue of the Group) achieving certain levels of operating profit and 
revenue growth.

The operating profit and revenue growth targets for 2019 were set by the Remuneration Committee at its meeting in January 2019. The 
Committee approved a target grid which set out a variable amount of bonus payable, as a percentage of base salary, depending on the extent 
to which operating profit achieved for 2019 was over $53m and revenue growth was over 11%. If operating profit was $53m and revenue 
growth was 11%, a bonus of 10% of base salary would be achieved. If operating profit was below $53m and revenue growth below 11%, no 
bonus would be achieved.

The target grid for 2019 determined that if budget operating profit of $55m and revenue growth of 14% were achieved for the US business, 
the Executive Directors would each earn a bonus of 50% of base salary.

For the year ended 28 December 2019, the North American business achieved operating profit of $58m and revenue growth of 17% which 
resulted in a bonus payable to the Executive Directors of 100% of base salary, payable 50% in cash and 50% in the form of conditional share 
awards with a vesting period of five years. The Committee approved these bonus awards in its meeting in January 2020 and had no 
requirement to exercise its discretion to alter the amount of bonus payable.

STATEMENT OF DIRECTORS’ SHAREHOLDING AND SHARE INTERESTS (AUDITED INFORMATION)
Details of the beneficial interests in the number of ordinary shares held in the Company by each Director and their connected persons are set 
out below:

Paul Moody
Kevin Lyons-Tarr
Andrew Scull
David Seekings
John Warren
Charles Brady
Tina Southall

*  Or date of appointment/resignation.

Holding at 
28 December 
2019*

Holding at 
29 December 
2018*

5,000
258,180
45,000
181,327
5,000
1,000
–

5,000
254,036
50,000
178,478
5,000
1,000
–

There has been no change in the Directors’ interests in the share capital of the Company since 28 December 2019 to the date of this report.

SCHEME INTERESTS AWARDED DURING THE FINANCIAL YEAR (AUDITED INFORMATION)
Scheme interests awarded in the year comprise deferred bonus payments and SAYE scheme interests only.

Details of share options held by the Directors are set out below:

Holding at  

29 Dec 2018

Granted 
during the 
year

900
6,376
4,121
4,514
–

–
–
–
–
10,196

Exercised

–
(6,376)
–
–
–

Holding at 
28 Dec 
2019*

Date of grant

Share price at 
date of grant

Exercise price

From

To

Exercisable

900 26 Sept 2018
30 Mar 2016
30 Mar 2017
15 Apr 2018
28 Mar 2019

–
4,121
4,514
10,196

£20.00
£12.55
£17.75
£15.80
£24.00

$22.16
nil
nil
nil
nil

4 Dec 2020
30 Mar 2019
30 Mar 2020
15 Apr 2021
28 Mar 2024

4 Dec 2020
30 Mar 2019
30 Mar 2020
15 Apr 2021
28 Mar 2024

1,761

792

(1,761)

792 25 Sept 2019

£29.90

£22.70

1 Nov 2022

3 Apr 2023

900
4,383
2,747
3,009
–

–
–
–
–
6,797

–
(4,383)
–
–
–

900 26 Sept 2018
30 Mar 2016
30 Mar 2017
15 Apr 2018
28 Mar 2019

–
2,747
3,009
6,797

£20.00
£12.55
£17.75
£15.80
£24.00

$22.16
nil
nil
nil
nil

4 Dec 2020
30 Mar 2019
30 Mar 2020
15 Apr 2021
28 Mar 2024

4 Dec 2020
30 Mar 2019
30 Mar 2020
15 Apr 2021
28 Mar 2024

K. Lyons-Tarr
US ESPP
2015 Incentive Plan
2015 Incentive Plan
2015 Incentive Plan
2015 Incentive Plan
A. Scull
SAYE
D. Seekings
US ESPP
2015 Incentive Plan
2015 Incentive Plan
2015 Incentive Plan
2015 Incentive Plan

*  Or date of resignation.

Gains made on exercise of options in the period were £156,850 for Kevin Lyons-Tarr, £107,822 for David Seekings and £26,908 for Andrew 
Scull (2018: £7,338 for both Kevin Lyons-Tarr and David Seekings).

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW54

4imprint Group plc Annual Report 2019

Remuneration Report continued

During 2019 the middle-market value of the share price ranged from £18.00 to £35.00 and was £35.00 at the close of business on 
28 December 2019.

During the period 16,993 awards of conditional shares were made under the Plan, in respect of 2018 bonus awards made to the US-based 
Executive Directors. The intention is to make awards in 2020 in accordance with the rules of the Plan, in respect of 2019 bonus awards.

Details of share options granted by 4imprint Group plc as at 28 December 2019 are given in note 23. None of the terms and conditions of the 
share options were varied during the period. The performance criteria for all Directors’ options were consistent with the Remuneration Policy. 
Once an award has vested, the exercise of share options is unconditional, subject to the Rules of the option grant.

PAYMENTS TO PAST DIRECTORS
It is the Committee’s intention to disclose any payments to past Directors, including the vesting of share-based awards post departure on a 
basis consistent with the continuing Executive Directors. Andrew Scull resigned as an Executive Director on 27 December 2019. Details of 
payments made to Andrew in respect of the financial year ended 28 December 2019 are set out within this report. There were no other 
payments to past Directors during the year.

PAYMENTS FOR LOSS OF OFFICE
There were no payments for loss of office made during the year.

PERFORMANCE GRAPH AND TABLE
TOTAL SHAREHOLDER RETURN
The graph below illustrates the Company’s Total Shareholder Return performance relative to the FTSE SmallCap, FTSE SmallCap Media and 
FTSE 250 indices of which the Company is a constituent. The graph shows performance of a hypothetical £100 invested over the period.

4,500

4,000

3,500

3,000

2,500

2,000

1,500

1,000

500

0

Dec 08

Dec 09

Dec 10

Dec 11

Dec 12

Dec 13

Dec 14

Dec 15

Dec 16

Dec 17

Dec 18

Dec 19

4IMPRINT 

FTSE SMALL CAP MEDIA

FTSE SMALL CAP 

FTSE 250

TOTAL REMUNERATION OF EXECUTIVE CHAIRMAN/CHIEF EXECUTIVE OFFICER

2010 
£’000

2011 
£’000

2012 
£’000

2013 
£’000

2014 
£’000

120

120

738

1,380

738

1,380

180

180

2015 
£’000

326
45

2016 
£’000

481

2017 
£’000

564

2018 
£’000

738

2019 
£’000

795

371

481

564

738

795

n/a

n/a

n/a

100

–

33.30

66.70

–

60

–

40

–

50

–

100

100

–

–

Kevin Lyons-Tarr was appointed Group Chief Executive Officer on 31 March 2015. Prior to that, the Executive Chairman, John Poulter, fulfilled 
the role.

K. Lyons-Tarr
J.W. Poulter
K.J. Minton

Total remuneration

Annual variable award
Percentage versus max 

opportunity (%)

Long-term incentive
Vesting rate (%)

40
172

212

100

–

55

4imprint Group plc Annual Report 2019

PERCENTAGE CHANGE IN REMUNERATION OF CHIEF EXECUTIVE OFFICER AND EMPLOYEES
The table below shows the percentage change in remuneration of the Director undertaking the role of Chief Executive Officer and the 
Company’s employees as a whole between 2019 and 2018.

Salary
Taxable benefits
Annual bonus

Percentage increase in 
remuneration in 2019 compared 
with remuneration in 2018

Chief 
Executive 
Officer

Average pay 
based on all 
employees

3%
3%
3%

1%
–13%
–15%

The average pay increases shown in the table for all employees reflect that new employees starting in the period were principally at junior staff 
levels. Taxable benefits principally apply to UK employees, so the percentage change is skewed by the increasing numbers of US employees. 
Existing employees typically received a salary increase just below 3% in 2019 and benefits were unchanged.

RELATIVE IMPORTANCE OF SPEND ON PAY
The table below shows the Group’s actual spend on pay relative to dividends:

Wages and salaries
Dividends paid

2019 
$m

58.24
20.66

2018 
$m

Percentage 
change

51.38
32.98

13%
–37%

Dividends paid in 2018 reflect a one-off special dividend of 60.0c per share ($16.28m) paid in May 2018; excluding this the dividend increase 
is 24%.

STATEMENT OF VOTING AT GENERAL MEETING
At the 2019 AGM Shareholders approved the Remuneration Policy, which can be found on the corporate website at https://investors.4imprint.
com/investors/Shareholders-information/agm-company-documents/.

Votes cast by proxy and in the meeting in respect of Directors’ remuneration were as follows:

Resolution

Approval of Remuneration Report
Approval of Remuneration Policy

Votes for

% for

Votes against

% against

Votes 
withheld 
(abstentions)

20,803,509
19,117,268

98.20% 382,305
85.97% 3,120,163

1.80% 317,155
14.03% 190,697

AGM

2019
2018

IMPLEMENTATION OF POLICY IN 2020
The annual bonus performance targets for 2020 have been agreed by the Remuneration Committee at its meeting in January 2020 and are 
based on the principles set out in the 2015 Incentive Plan. The bonus plan variables, consisting of revenue growth percentage and operating 
profit performance of the North American business, remain unchanged from last year. The targets are not disclosed in this report for 
commercial reasons.

On behalf of the Board,

CHARLES BRADY
CHAIRMAN OF THE REMUNERATION COMMITTEE

3 March 2020

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW56

4imprint Group plc Annual Report 2019

Directors’ Report

The Directors present their report and the audited consolidated and 
Company financial statements for the period ended 28 December 
2019. The Company’s Statement on Corporate Governance is 
included in the Corporate Governance section on pages 40 to 43 of 
this Annual Report. The Statement on Corporate Governance forms 
part of the Directors’ Report and is incorporated into it by cross-
reference.

4imprint Group plc (registered number 177991) is a public limited 
company incorporated in England and Wales, domiciled in the UK 
and listed on the London Stock Exchange. It is limited by shares. Its 
registered office is 25 Southampton Buildings, London WC2A 1AL.

DIVIDENDS
Dividends are determined in US dollars and paid in Sterling, 
converted at the exchange rate at the time the dividend is 
determined.

SHARE CAPITAL
The Group’s objective for managing capital is described in note 21.

The Company has a single class of share capital which is divided into 
ordinary shares of 38 6/13 pence each. The shares are in registered 
form.

RIGHTS AND OBLIGATIONS ATTACHING TO SHARES
Subject to applicable statutes and other Shareholders’ rights, shares 
may be issued with such rights and restrictions as the Company may 
by ordinary resolution decide, or, if there is no such resolution or in 
so far as it does not make specific provision, as the Board may 
decide. At each Annual General Meeting (“AGM”), the Company 
seeks annual Shareholder authority for the Company’s Directors to 
allot shares, in certain circumstances, for cash. Currently, there are no 
such restrictions in place over the issued share capital of the 
Company, other than those required by law or regulation.

An interim dividend of 25.00c (20.52p) per ordinary share was paid 
on 17 September 2019 and the Directors recommend a final dividend 
of 59.00c (46.16p) per share. The proposed final dividend, if 
approved, will be paid on 15 May 2020 in respect of shares 
registered at the close of business on 14 April 2020.

RELATIONS WITH SHAREHOLDERS
SUBSTANTIAL INTERESTS
At 28 December 2019 the Company had been notified of the 
following interests in the issued ordinary share capital of 
the Company:

The total distribution paid and recommended for 2019 on the 
ordinary shares is $23.6m or 84.00c (66.68p) per share (2018: 
$19.6m or 70.00c (53.15p) per share).

CROSS-REFERENCE TO STRATEGIC REPORT
The Strategic Report is set out on pages 6 to 36 of the Annual 
Report. It includes the Chief Executive’s Review and Financial Review, 
which contain information and disclosures concerning the Group’s 
financial performance and position, future prospects, key 
performance indicators, principal risks and uncertainties, risk 
management objectives and policies, going concern and viability. The 
Board regularly considers the Company’s approach to its risk 
management objectives and policies and reviewed the Company’s 
risk management processes at a Board meeting in October 2019. The 
Board concluded that the current risk management processes are 
appropriate for the nature of the business and current Group 
structure. Details of the Company’s risk management processes are 
set out on page 22.

In addition, the Responsibility section, which is included within the 
Strategic Report, contains information in respect of the Group’s 
approach to social and ethical responsibility, the environment, health 
and safety, diversity, disabled persons and employee welfare. These 
policies and practices demonstrate the importance which the 
Directors place on fostering the Group’s relationships with its 
employees, customers and suppliers. These elements of the Strategic 
Report are incorporated into the Directors’ Report by cross-reference.

DIRECTORS
The names and biographical details of the present Directors, their 
committee memberships, independence status and identification of 
the Senior Independent Director are given on pages 38 and 39. The 
Directors served throughout the period ended 28 December 2019 
and up to the date of signing of these financial statements, with the 
exception of Andrew Scull who resigned as a Director and Company 
Secretary on 27 December 2019.

The interests of the Directors in the shares of the Company are 
shown on page 53.

None of the Directors, nor their associated companies, nor any 
members of their families, had any interest either during or at the 
end of the period ended 28 December 2019 in any contract with the 
Company or its subsidiaries requiring disclosure under Sections 197, 
198, 200, 201 and 203 of the Companies Act 2006.

Standard Life Aberdeen Plc
BlackRock Inc.
FIL Limited
Montanaro Asset Management
AXA Investment Managers
Invesco Perpetual Asset Management
Kames Capital Plc

Number of 
shares

3,449,911
3,036,120
1,160,653
1,145,588
907,857
847,147
804,260

%

12.28
10.81
4.13
4.08
3.23
3.02
2.86

The Company has received notifications of changes in holdings since 
28 December 2019 from BlackRock Inc. that their holding is now 
2,996,145 shares.

The Board places a high value on its relations with its investors and 
consults with Shareholders in connection with specific issues where it 
considers it appropriate. The Group, principally through the Chief 
Executive Officer and Chief Financial Officer, has regular dialogue 
and meetings with institutional Shareholders, fund managers and 
analysts. Subject always to the constraints regarding sensitive 
information, discussions cover a wide range of issues, including 
strategy, performance, management and governance.

The Board considers it important to understand the views of 
Shareholders, in particular any issues which concern them. The 
Senior Independent Non-Executive Director is available to meet major 
Shareholders, if they so wish.

QUALIFYING THIRD PARTY INDEMNITY PROVISIONS
Qualifying third party indemnity agreements have been signed by the 
Company in respect of Kevin Lyons-Tarr, David Seekings, Andrew 
Scull, Paul Moody, John Warren, Charles Brady and Tina Southall, 
with effect from the date of their respective appointments to the 
Board of Directors.

SHARES HELD IN TRUST FOR EMPLOYEE SHARE SCHEMES
The trustees of the 4imprint 2012 Employee Benefit Trust may vote or 
abstain from voting on shares held in the trust in any way they 
consider appropriate.

SIGNIFICANT AGREEMENTS
There are no agreements containing provisions entitling a 
counterparty to exercise termination or other rights in the event of a 
change of control.

57

4imprint Group plc Annual Report 2019

INDEPENDENT AUDITORS
On the recommendation of the Audit Committee, a resolution to 
reappoint Ernst & Young LLP (“EY”) as independent external auditor 
will be proposed at the 2020 AGM, together with a resolution 
granting the Directors the authority to determine EY’s remuneration.

DIRECTORS’ STATEMENT AS TO DISCLOSURE OF INFORMATION TO 
INDEPENDENT AUDITORS
In the case of each of the persons who are Directors of the Company 
at the date this report was approved:
•  So far as each of the Directors is aware, there is no relevant audit 
information (as defined in the Companies Act 2006) of which the 
Company’s auditors are unaware

•  Each of the Directors has taken all of the steps that he ought to 
have taken as a Director to make himself aware of any relevant 
audit information (as defined) and to establish that the Company’s 
auditors are aware of that information

Approved by the Board and signed on its behalf by

EMMA TAYLOR
COMPANY SECRETARY

3 March 2020

REMUNERATION REPORT
Details of the procedures and guidelines used by the Remuneration 
Committee in determining remuneration are outlined in its report on 
page 51.

PURCHASE OF OWN SHARES
Following approval at the 2019 AGM of Resolution 14, the Company 
is authorised, generally and without conditions, to make market 
purchases, as defined in the Companies Acts, of its ordinary shares of 
38 6/13 pence subject to the provisions set out in such Resolution. This 
authority applies from 7 May 2019 until the earlier of the end of the 
2020 AGM or 6 August 2020 unless previously cancelled or varied by 
the Company in a general meeting. No such cancellation or variation 
has taken place. During the period, no shares have been purchased 
by the Company, but the Employee Benefit Trust purchased 81,705 
(2018: 88,000) ordinary shares.

WAIVER OF DIVIDENDS
The dividend income in respect of the 87,306 shares (2018: 55,734 
shares) held in the 4imprint 2012 Employee Benefit Trust has been 
waived at the date of this report.

GOING CONCERN
The going concern statement is on page 21.

ENVIRONMENT AND SUSTAINABILITY
The Board recognises its obligations to protect the environment and 
is committed both to achieving required environmental standards 
across all the activities of the Group and to minimising its 
environmental impact. Further information about the Group’s 
environmental and sustainability policy is set out in the Responsibility 
section on pages 34 and 35.

GREENHOUSE GAS EMISSIONS REPORT

Global greenhouse gas (“GHG”) emissions data for the period

Tonnes of carbon dioxide 
equivalent

2019

2018

Combustion of fuel and operation of facilities 

(Scope 1)

Electricity, heat, steam and cooling purchased 

for own use (Scope 2)

Emissions intensity per thousand dollars 

of revenue

11

9

2,724

2,818

0.003

0.004

The emissions data set out above relates to the operations of the 
Group for the period ended 28 December 2019.

METHODOLOGY
All of the emission sources required under the Companies Act 2006 
(Strategic Report and Directors’ Reports) Regulations 2013 for Scope 
1 and Scope 2 emissions have been reported.

The emission factors used were from the UK Government’s GHG 
Conversion Factors for Company Reporting 2019, except for 
electricity usage in the USA where EPA conversion factors were used.

POLITICAL DONATIONS
No political donations were made in the period ending 28 December 
2019 or prior period.

ANNUAL GENERAL MEETING
Notice of the AGM is set out in a separate document. Items of special 
business to be considered at the AGM are described in detail in the 
Notice of the AGM and the notes on the business to be conducted.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW58

4imprint Group plc Annual Report 2019

Statement of Directors’ Responsibilities
in respect of the Financial Statements

The Directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law and regulation.

Company law requires the Directors to prepare financial statements for each financial period. Under that law the Directors have prepared the 
Group financial statements in accordance with International Financial Reporting Standards (“IFRSs”) as adopted by the European Union and 
Company financial statements in accordance with IFRSs as adopted by the European Union. Under company law the Directors must not 
approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Group and Company 
and of the profit or loss of the Group and Company for that period. 

In preparing the financial statements, the Directors are required to:
•  Select suitable accounting policies and then apply them consistently
•  State whether applicable IFRSs as adopted by the European Union have been followed for the Group financial statements and IFRSs as 

adopted by the European Union have been followed for the Company financial statements, subject to any material departures disclosed 
and explained in the financial statements

•  Make judgments and accounting estimates that are reasonable and prudent
•  Prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group and Company will continue 

in business

The Directors are also responsible for safeguarding the assets of the Group and Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Group and Company’s 
transactions and disclose with reasonable accuracy at any time the financial position of the Group and Company and enable them to ensure 
that the financial statements and the Directors’ Remuneration Report comply with the Companies Act 2006 and, as regards the Group 
financial statements, Article 4 of the IAS Regulation.

The Directors are responsible for the maintenance and integrity of the Company’s website. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

The Directors consider that the Annual Report and Accounts, taken as a whole, is fair, balanced and understandable and provides the 
information necessary for Shareholders to assess the Company’s performance, business model and strategy.

Each of the Directors, whose names and functions are listed in the Board of Directors on pages 38 and 39, confirm that, to the best of their 
knowledge:
•  The Company financial statements, which have been prepared in accordance with IFRSs as adopted by the European Union, give a true and 

fair view of the assets, liabilities, financial position and profit of the Company

•  The Group financial statements, which have been prepared in accordance with IFRSs as adopted by the European Union, give a true and fair 

view of the assets, liabilities, financial position and profit of the Group

•  The Strategic Report on pages 6 to 36 and Directors’ Report on pages 56 and 57 include a fair review of the development and performance 

of the business and the position of the Group, together with a description of the principal risks and uncertainties that it faces

EMMA TAYLOR
COMPANY SECRETARY

3 March 2020

59

4imprint Group plc Annual Report 2019

Independent Auditor’s Report
to the Members of 4imprint Group plc

OPINION
In our opinion:
•  4imprint Group plc’s Group financial statements and parent company financial statements (the “financial statements”) give a true and fair 
view of the state of the Group’s and of the parent company’s affairs as at 28 December 2019 and of the Group’s profit for the year then 
ended;

•  the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union; 
•  the parent company financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union as 

applied in accordance with the provisions of the Companies Act 2006; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006, and, as regards the Group 

financial statements, Article 4 of the IAS Regulation.

We have audited the financial statements of 4imprint Group plc which comprise:

Group

Parent company

Group balance sheet at 28 December 2019

Company balance sheet at 28 December 2019

Group income statement for the 52 weeks ended 28 December 2019

Statement of changes in Company Shareholders’ equity for the 
52 weeks ended 28 December 2019

Group statement of comprehensive income for the 52 weeks ended 
28 December 2019

Company cash flow statement for the 52 weeks ended 
28 December 2019

Group statement of changes in Shareholders’ equity for the 52 weeks 
ended 28 December 2019

Related notes A to R to the financial statements together with 
a description of the basis of preparation and summary of 
accounting policies

Group cash flow statement for the 52 weeks ended 28 December 2019

Related notes 1 to 30 to the financial statements, together with a 
description of the basis of preparation and summary of significant 
accounting policies

The financial reporting framework that has been applied in their preparation is applicable law and International Financial Reporting Standards 
(IFRSs) as adopted by the European Union and, as regards the parent company financial statements, as applied in accordance with the 
provisions of the Companies Act 2006.

BASIS FOR OPINION
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under 
those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report below. We 
are independent of the Group and parent company in accordance with the ethical requirements that are relevant to our audit of the financial 
statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

CONCLUSIONS RELATING TO PRINCIPAL RISKS, GOING CONCERN AND VIABILITY STATEMENT
We have nothing to report in respect of the following information in the Annual Report, in relation to which the ISAs (UK) require us to report 
to you whether we have anything material to add or draw attention to:
•  the disclosures in the Annual Report set out on pages 22 to 26 that describe the principal risks and explain how they are being managed or 

mitigated;

•  the Directors’ confirmation set out on page 42 in the Annual Report that they have carried out a robust assessment of the principal risks 

facing the entity, including those that would threaten its business model, future performance, solvency or liquidity;

•  the Directors’ statement set out on page 21 in the financial statements about whether they considered it appropriate to adopt the going 

concern basis of accounting in preparing them, and their identification of any material uncertainties to the entity’s ability to continue to do 
so over a period of at least twelve months from the date of approval of the financial statements;

•  whether the Directors’ statement in relation to going concern required under the Listing Rules in accordance with Listing Rule 9.8.6R(3) is 

materially inconsistent with our knowledge obtained in the audit; or 

•  the Directors’ explanation set out on page 21 in the Annual Report as to how they have assessed the prospects of the entity, over what 

period they have done so and why they consider that period to be appropriate, and their statement as to whether they have a reasonable 
expectation that the entity will be able to continue in operation and meet its liabilities as they fall due over the period of their assessment, 
including any related disclosures drawing attention to any necessary qualifications or assumptions.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW60

4imprint Group plc Annual Report 2019

Independent Auditor’s Report continued
to the Members of 4imprint Group plc

OVERVIEW OF OUR AUDIT APPROACH

Key audit matters

•  Management override of internal controls through manual journals to revenue; and
•  Accounting for supplier rebates.

Audit scope

•  We performed an audit of the complete financial information of two full scope component and audit 

procedures on specific balances for a further five components.

•  The components where we performed full or specific audit procedures accounted for 100% of Profit before tax, 

100% of Revenue and 100% of Total assets.

Materiality

•  Overall Group materiality of $2.7m which represents 5% of underlying profit before taxation.

KEY AUDIT MATTERS 
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial statements of 
the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified. 
These matters included those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing 
the efforts of the engagement team. These matters were addressed in the context of our audit of the financial statements as a whole, and in 
our opinion thereon, and we do not provide a separate opinion on these matters.

RISK – MANAGEMENT OVERRIDE OF INTERNAL CONTROLS THROUGH MANUAL JOURNALS TO REVENUE
DESCRIPTION OF RISK
There is a risk that management may override controls to intentionally misstate revenue transactions through inappropriate manual journal 
entries and consequently underlying operating profit.

Investor focus on the Group’s revenue performance, together with the management reward and incentive schemes, being based on revenue 
percentage growth and underlying operating profit targets, create an incentive for management to manipulate revenue recognition.

There are no significant judgments involved in the recognition of revenue and our audit risk is focussed on manual journals to the 
revenue accounts.

Revenue for the year was $861m (2018: $738m) and underlying operating profit was $54m (2018: $45m).

Refer to the Accounting policies (page 71); and note 1 of the Consolidated Financial Statements (page 74).

OUR RESPONSE TO THE RISK
We identified, documented and confirmed our understanding of the Group’s revenue recognition policies and assessed the design 
effectiveness and application of key controls over the revenue process.

We performed testing to validate a sample of revenue transactions extracted from the sales invoicing system to revenue recorded in the 
general ledger.

In respect of revenue from 4imprint, Inc. and 4imprint Direct Limited, which together form 100% of the Group’s revenue, we performed data 
analytics testing over the entire revenue process from revenue recognition through to invoice settlement. Where the postings did not follow our 
expectation, we investigated outliers and tested these entries to assess their validity by agreeing the transactions back to source documentation.

We tested journal entries posted to revenue accounts, applying parameters designed to identify entries that were not in accordance with our 
expectations. This included analysing and selecting journals for testing which appeared unusual in nature due to size, preparer or being 
manually posted and therefore outside the normal course of business. We verified such journals to source documentation to confirm that the 
entries supported the revenue recognised and that the entries were valid.

KEY OBSERVATIONS COMMUNICATED TO THE AUDIT COMMITTEE
We did not identify evidence of management override through inappropriate journal entries recorded to revenue in the period.

RISK – ACCOUNTING FOR SUPPLIER REBATES
DESCRIPTION OF RISK
The Group receives significant rebates from its suppliers, primarily through 4imprint, Inc. These relate to volume-based rebates on purchases 
made from key product suppliers throughout the financial period.

The rebates received are determined by formal signed agreements with suppliers and depend on the level of spend within the financial period. 
Supplier agreements are coterminous with the Group’s year end. The percentage of purchases paid as a rebate from certain suppliers increases 
based on predetermined thresholds within supplier agreements.

There is a risk that rebates recognised are overstated when compared to the eligible amounts set out in the rebate agreements and/or are 
recognised in advance of achievement of the right to earn the income. Income received from supplier rebates is material in relation to the profit 
in the period. 

Rebate contracts include variable rebate rates which are dependent on product categories and volumes purchased. As this is our first year audit 
we have treated this as a significant risk. There is no significant judgment in calculating the value of supplier rebates receivable. There is also an 
element of judgment included in assessing the recoverability of the rebate receivable at the balance sheet date. In total the Group has 
recognised $22m rebate income and a rebate receivable balance of $16m at the balance sheet date.

Refer to the Accounting policies (page 71); and note 14 of the Consolidated Financial Statements (page 83).

61

4imprint Group plc Annual Report 2019

OUR RESPONSE TO THE RISK
For a sample of supplier rebates we obtained rebate agreements and inspected them to assess whether rebates received, and receivable, by 
the Group had been accounted for in the correct financial period and in accordance with specific terms agreed with suppliers.

We recalculated expected supplier rebate income and receivables based upon spend with suppliers in the period, taking account of agreed 
rebate rates per signed agreements and cash received during the year for rebate income. 

We obtained direct confirmations from a sample of suppliers to agree rebate receivables due at the balance sheet date. 

We compared a sample of cash receipts received in the year to the prior year receivables balances to assess the historical accuracy of 
management’s rebate calculations and assessment of recoverability of amounts outstanding at the year end.

We checked a sample of purchase transactions to the purchase reports used in the rebate calculations to assess whether rebate transactions 
were recorded in the correct period and with regard to the relevant supplier. We inspected a sample of post year end credit notes to check the 
recoverability of rebate receivable balances.

We examined journal entries to rebate accounts to investigate whether there were unusual entries posted into these accounts.

We performed audit procedures over this risk area on 4imprint, Inc. which covered 53% of the risk amount.

KEY OBSERVATIONS COMMUNICATED TO THE AUDIT COMMITTEE
Rebate income was recorded in accordance with contractual terms, in the correct period and the related year end receivables balance was 
appropriately valued. We identified a projected understatement of rebate income and receivables; however, the amount was not material.

AN OVERVIEW OF THE SCOPE OF OUR AUDIT 
TAILORING THE SCOPE
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit scope for each 
entity within the Group. Taken together, this enables us to form an opinion on the consolidated financial statements. We take into account 
size, risk profile, the organisation of the Group and effectiveness of group-wide controls, changes in the business environment and other 
factors such as recent Internal audit results when assessing the level of work to be performed at each entity.

In assessing the risk of material misstatement to the Group financial statements, and to ensure we had adequate quantitative coverage of 
significant accounts in the financial statements, of the 7 reporting components of the Group, we selected 7 components covering entities 
within the United States of America and the United Kingdom, which represent the principal business units within the Group.

Of the 7 components selected, we performed an audit of the complete financial information of 2 components (“full scope components”) 
which were selected based on their size or risk characteristics. For the remaining 5 components (“specific scope components”), we performed 
audit procedures on specific accounts within that component that we considered had the potential for the greatest impact on the significant 
accounts in the financial statements either because of the size of these accounts or their risk profile. 

The reporting components where we performed audit procedures accounted for 100% of the Group’s Profit before tax, 100% of the Group’s 
Revenue and 100% of the Group’s Total assets.

For the current year, the full scope components contributed 100% of the Group’s Profit before tax, 97% of the Group’s Revenue and 96% of 
the Group’s Total assets. 

The specific scope components contributed 0% of the Group’s Profit before tax, 3% of the Group’s Revenue and 4% of the Group’s Total 
assets. The audit scope of these components may not have included testing of all significant accounts of the component but will have 
contributed to the coverage of significant accounts tested for the Group. 

INVOLVEMENT WITH COMPONENT TEAMS 
All audit work performed for the purposes of the audit was undertaken by the Group audit team.

OUR APPLICATION OF MATERIALITY 
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on the audit and 
in forming our audit opinion. 

MATERIALITY
The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence the economic 
decisions of the users of the financial statements. Materiality provides a basis for determining the nature and extent of our audit procedures.

We determined materiality for the Group to be $2.7 million, which is 5% of underlying profit before tax. We believe that profit before tax 
provides us with a normalised trend in trading performance.

We determined materiality for the Parent Company to be £2.25 million, which is 1% of equity. 

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW62

4imprint Group plc Annual Report 2019

Independent Auditor’s Report continued
to the Members of 4imprint Group plc

STARTING
BASIS

ADJUSTMENTS

MATERIALITY

• Profit before tax – $54.0m

• Non-underlying items:
• Defined benefit pension charges – $0.7m

• Underlying profit before tax –$54.7m
• Materiality of $2.7m (5% of underlying profit before tax)

During the course of our audit, we reassessed initial materiality and there was no change in final materiality from original assessment 
at planning.

PERFORMANCE MATERIALITY
The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately low level the 
probability that the aggregate of uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgement was that 
performance materiality was 50% of our planning materiality, namely $1.3m. We have set performance materiality at this percentage due to 
this being our first year as auditors. 

Audit work at component locations for the purpose of obtaining audit coverage over significant financial statement accounts is undertaken 
based on a percentage of total performance materiality. The performance materiality set for each component is based on the relative scale and 
risk of the component to the Group as a whole and our assessment of the risk of misstatement at that component. In the current year, the 
range of performance materiality allocated to components was $0.26m to $1.3m. 

REPORTING THRESHOLD
An amount below which identified misstatements are considered as being clearly trivial.

We agreed with the Audit Committee that we would report to them all uncorrected audit differences in excess of $0.13m, which is set at 5% 
of planning materiality, as well as differences below that threshold that, in our view, warranted reporting on qualitative grounds. 

We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in light of other 
relevant qualitative considerations in forming our opinion.

OTHER INFORMATION 
The other information comprises the information included in the Annual Report set out on pages 1 to 58, including the Strategic Report, set 
out on pages 6 to 36, Governance, set out on pages 40 to 43, and Additional information set out on pages 109 to 111, other than the financial 
statements and our auditor’s report thereon. The Directors are responsible for the other information.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in this 
report, we do not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether 
the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to 
be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether 
there is a material misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have 
performed, we conclude that there is a material misstatement of the other information, we are required to report that fact.

We have nothing to report in this regard.

63

4imprint Group plc Annual Report 2019

In this context, we also have nothing to report in regard to our responsibility to specifically address the following items in the other 
information and to report as uncorrected material misstatements of the other information where we conclude that those items meet the 
following conditions:
•  Fair, balanced and understandable set out on page 58 – the statement given by the Directors that they consider the Annual Report 

and financial statements taken as a whole is fair, balanced and understandable and provides the information necessary for Shareholders to 
assess the Group’s performance, business model and strategy, is materially inconsistent with our knowledge obtained in the audit; or 

•  Audit committee reporting set out on pages 46 to 48 – the section describing the work of the audit committee does not appropriately 

address matters communicated by us to the audit committee; or

•  Directors’ statement of compliance with the UK Corporate Governance Code set out on page 40 – the parts of the Directors’ 
statement required under the Listing Rules relating to the Company’s compliance with the UK Corporate Governance Code containing 
provisions specified for review by the auditor in accordance with Listing Rule 9.8.10R(2) do not properly disclose a departure from a relevant 
provision of the UK Corporate Governance Code.

OPINIONS ON OTHER MATTERS PRESCRIBED BY THE COMPANIES ACT 2006
In our opinion, the part of the Directors’ remuneration report to be audited has been properly prepared in accordance with the Companies 
Act 2006.

In our opinion, based on the work undertaken in the course of the audit:
•  the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements are prepared 

is consistent with the financial statements and those reports have been prepared in accordance with applicable legal requirements;
•  the information about internal control and risk management systems in relation to financial reporting processes and about share capital 

structures, given in compliance with rules 7.2.5 and 7.2.6 in the Disclosure Rules and Transparency Rules sourcebook made by the Financial 
Conduct Authority (the FCA Rules), is consistent with the financial statements and has been prepared in accordance with applicable legal 
requirements; and
information about the Company’s corporate governance code and practices and about its administrative, management and supervisory 
bodies and their committees complies with rules 7.2.2, 7.2.3 and 7.2.7 of the FCA Rules.

• 

MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION
In the light of the knowledge and understanding of the Group and the parent company and its environment obtained in the course of the 
audit, we have not identified material misstatements in:
•  the Strategic Report or the Directors’ Report; or
•  the information about internal control and risk management systems in relation to financial reporting processes and about share capital 

structures, given in compliance with rules 7.2.5 and 7.2.6 of the FCA Rules.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in 
our opinion:
•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from 

branches not visited by us; or

•  the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the 

accounting records and returns; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or
•  we have not received all the information and explanations we require for our audit; or
•  a Corporate Governance Statement has not been prepared by the Company.

RESPONSIBILITIES OF DIRECTORS
As explained more fully in the Directors’ responsibilities statement set out on page 58, the Directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing the Group and parent company’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Directors either 
intend to liquidate the Group or the parent company or to cease operations, or have no realistic alternative but to do so.

AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE FINANCIAL STATEMENTS 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes our opinion.

Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always 
detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements. 

EXPLANATION AS TO WHAT EXTENT THE AUDIT WAS CONSIDERED CAPABLE OF DETECTING IRREGULARITIES, INCLUDING FRAUD 
The objectives of our audit, in respect to fraud, are: to identify and assess the risks of material misstatement of the financial statements due to 
fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing 
and implementing appropriate responses; and to respond appropriately to fraud or suspected fraud identified during the audit. However, the 
primary responsibility for the prevention and detection of fraud rests with both those charged with governance of the entity and management. 

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW64

4imprint Group plc Annual Report 2019

Independent Auditor’s Report continued
to the Members of 4imprint Group plc

Our approach was as follows: 
•  We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group and determined that the most 

significant are those that relate to the reporting framework (IFRS, FRS 101, the Companies Act 2006 and UK Corporate Governance Code) 
and the relevant tax compliance regulations in the USA and UK. In addition, we concluded that there are certain significant laws and 
regulations which may have an effect on the determination of the amounts and disclosures in the financial statements being the Listing 
Rules of the UK Listing Authority, and those laws and regulations relating to occupational health and safety and data protection.

•  We understood how 4imprint Group plc is complying with those frameworks by making enquiries of management and those responsible 
for legal and compliance procedures. We corroborated our enquiries through our review of board minutes, papers provided to the Audit 
Committee and any correspondence received from regulatory bodies.

•  We assessed the susceptibility of the Group’s financial statements to material misstatement, including how fraud might occur by meeting 
with management to understand where it considered there was susceptibility to fraud. We also considered performance targets and their 
influence on efforts made by management to manage earnings or influence the perceptions of analysts. We considered the programs and 
controls that the Group has established to address risks identified, or that otherwise prevent, deter and detect fraud; and how senior 
management monitors those programs and controls. Where the risk was considered to be higher, we performed audit procedures to 
address each identified fraud risk. These procedures included testing manual journals and were designed to provide reasonable assurance 
that the financial statements were free from fraud or error.

•  Based on this understanding we designed our audit procedures to identify non-compliance with such laws and regulations. Our procedures 

involved: journal entry testing, with a focus on manual journals and journals indicating large or unusual transactions based on our 
understanding of the business; enquiries of Group management; and focused testing, as referred to in the key audit matters section above.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website at 
https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

OTHER MATTERS WE ARE REQUIRED TO ADDRESS 
•  We were appointed by the Company on 7 May 2019 to audit the financial statements for the year ending 28 December 2019 and 

subsequent financial periods.

•  The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the parent company and we remain 

independent of the Group and the parent company in conducting the audit. 
•  The audit opinion is consistent with the additional report to the audit committee.

USE OF OUR REPORT
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our 
audit work has been undertaken so that we might state to the Company’s members those matters we are required to state to them in an 
auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other 
than the Company and the Company’s members as a body, for our audit work, for this report, or for the opinions we have formed. 

CHRISTOPHER VOOGD 
(SENIOR STATUTORY AUDITOR)
for and on behalf of Ernst & Young LLP, Statutory Auditor 
Birmingham
3 March 2020

Notes:
1.  The maintenance and integrity of the 4imprint Group plc web site is the responsibility of the Directors; the work carried out by the auditors does not involve 

consideration of these matters and, accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were 
initially presented on the web site.

2.  Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 

65

4imprint Group plc Annual Report 2019

Group Income Statement
for the 52 weeks ended 28 December 2019

Revenue

Operating expenses

Operating profit

  Finance income

  Finance costs

  Pension finance charge

Net finance income/(cost)

Profit before tax

Taxation

Profit for the period

Earnings per share 

Basic

Diluted

Underlying* basic

*  Underlying is before defined benefit pension charges and exceptional items.

Note

 1

2

 1

5

 6

7

7

7

2019
$’000

2018
$’000

860,844

738,418

(807,224)

(694,096)

53,620

44,322

818

(67)

(378)

373

250

(23)

(403)

(176)

53,993

44,146

(11,276)

(8,952)

42,717

35,194

Cents

Cents

152.42

151.87

154.41

125.61

125.22

129.77

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW66

4imprint Group plc Annual Report 2019

Group Statement of Comprehensive Income 
for the 52 weeks ended 28 December 2019

Profit for the period

Other comprehensive (expense)/income

Items that may be reclassified subsequently to the income statement:

Currency translation differences

Items that will not be reclassified subsequently to the income statement:

Return on pension scheme assets (excluding interest income)

Re-measurement (losses)/gains on post-employment obligations

Tax relating to components of other comprehensive income

Effect of change in UK tax rate

Total other comprehensive expense net of tax

Total comprehensive income for the period

Note

2019
$’000

2018
$’000

42,717

35,194

24

18

18

(173)

(434)

2,372

(2,164)

(570)

(9)

(544)

(1,951)

1,582

390

(21)

(434)

42,173

34,760

67

4imprint Group plc Annual Report 2019

Group Balance Sheet
at 28 December 2019

Note

2019
$’000

2018
$’000

9

10

11

12

13

14

15

16

17

16

18

19

24,369

1,152

1,985

4,338

31,844

11,456

52,899

140

41,136

105,631

19,012

1,084

–

5,636

25,732

9,878

46,228

644

27,484

84,234

(1,630)

–

(59,209)

(50,252)

–

(500)

(60,839)

(50,752)

44,792

33,482

(415)

–

(12,305)

(15,016)

(968)

(931)

(13,688)

(15,947)

62,948

43,267

 22

24

18,842

68,451

5,254

18,842

68,451

5,427

(29,599)

(49,453)

62,948

43,267

Non-current assets

Property, plant and equipment

Intangible assets

Right-of-use assets

Deferred tax assets

Current assets

Inventories

Trade and other receivables

Current tax debtor

Cash and cash equivalents

Current liabilities

Lease liabilities

Trade and other payables

Current tax creditor

Net current assets

Non-current liabilities

Lease liabilities

Retirement benefit obligations

Deferred tax liabilities

Net assets

Shareholders’ equity

Share capital

Share premium reserve

Other reserves

Retained earnings

Total Shareholders’ equity

The financial statements on pages 65 to 97 were approved by the Board of Directors on 3 March 2020 and were signed on its behalf by:

KEVIN LYONS-TARR   
CHIEF EXECUTIVE OFFICER 

DAVID SEEKINGS
CHIEF FINANCIAL OFFICER

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW 
 
 
 
 
 
68

4imprint Group plc Annual Report 2019

Group Statement of Changes in Shareholders’ Equity
for the 52 weeks ended 28 December 2019

Balance at 31 December 2017

Profit for the period

Other comprehensive income/(expense)

Currency translation differences

Re-measurement losses on post-employment obligations

Deferred tax relating to post-employment obligations (note 12)

Deferred tax relating to losses re post-employment obligations (note 12)

Effect of change in tax rates (note 12)

Total comprehensive income

Proceeds from options exercised

Own shares utilised

Own shares purchased

Share-based payment charge

Deferred tax relating to share options (note 19)

Deferred tax relating to losses re share options (note 12)

Dividends

Retained earnings

Share 
capital
$’000

Share
premium 
reserve
$’000

Other 
reserves
 (note 24)
$’000

Own 
shares
$’000

Profit
and loss
$’000

Total
equity
$’000

18,842

68,451

5,861

(1,699)

(50,373)

41,082

(434)

35,194

35,194

(434)

(369)

69

321

(21)

(369)

69

321

(21)

(434)

35,194

34,760

1,722

1,722

2,420

(2,420)

–

(2,187)

(2,187)

808

808

6

60

6

60

(32,984)

(32,984)

Balance at 29 December 2018

18,842

68,451

5,427

(1,466)

(47,987)

43,267

Adjustments arising from adoption of IFRS 16 (note 30)

–

–

–

–

(187)

(187)

Balance at 30 December 2018 after adjustments

18,842

68,451

5,427

(1,466)

(48,174)

43,080

Profit for the period

Other comprehensive income/(expense)

Currency translation differences

Re-measurement gains on post-employment obligations

Deferred tax relating to post-employment obligations (note 12)

Deferred tax relating to losses re post-employment obligations (note 12)

Effect of change in tax rates (note 12)

Total comprehensive income

Proceeds from options exercised

Own shares utilised

Own shares purchased

Share-based payment charge

Deferred tax relating to share options (note 19)

Deferred tax relating to losses re share options (note 12)

Dividends

(173)

42,717

42,717

(173)

208

(40)

208

(40)

(530)

(530)

(9)

(9)

(173)

42,346

42,173

339

1,343

(1,343)

339

–

(2,906)

(2,906)

928

94

928

94

(101)

(101)

(20,659)

(20,659)

Balance at 28 December 2019

18,842

68,451

5,254

(3,029)

(26,570)

62,948

69

4imprint Group plc Annual Report 2019

Group Cash Flow Statement
for the 52 weeks ended 28 December 2019

Cash flows from operating activities

Cash generated from operations

Tax paid

Finance income received

Finance costs paid 

Net cash generated from operating activities

Cash flows from investing activities

Purchases of property, plant and equipment

Purchases of intangible assets 

Proceeds from sale of property, plant and equipment

Net cash used in investing activities

Cash flows from financing activities

Capital element of lease payments

Proceeds from share options exercised

Purchases of own shares

Dividends paid to Shareholders

Net cash used in financing activities

Net movement in cash and cash equivalents

Cash and cash equivalents at beginning of the period

Exchange gains/(losses) on cash and cash equivalents

Cash and cash equivalents at end of the period

Analysis of cash and cash equivalents 

Cash at bank and in hand 

Short-term deposits

Note

2019
$’000

2018
$’000

25

56,248

(10,318)

818

(67)

41,651

(7,844)

250

(23)

46,681

34,034

(7,673)

(2,492)

(505)

–

(395)

32

(8,178)

(2,855)

(1,687)

339

(2,906)

–

1,722

(2,187)

8

(20,659)

(32,984)

(24,913)

(33,449)

13,590

27,484

62

(2,270)

30,767

(1,013)

41,136

27,484

15

15

41,136

–

41,136

23,648

3,836

27,484

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW70

4imprint Group plc Annual Report 2019

Notes to the Group Financial Statements

GENERAL INFORMATION
4imprint Group plc, registered number 177991, is a public limited company incorporated in England and Wales, domiciled in the UK and listed 
on the London Stock Exchange. Its registered office is 25 Southampton Buildings, London WC2A 1AL. 

The Group presents the consolidated financial statements in US dollars and numbers are shown in US dollars thousands. A substantial portion 
of the Group’s revenue and earnings are denominated in US dollars and the Board is of the opinion that a US dollar presentation gives a more 
meaningful view of the Group’s financial performance and position.

ACCOUNTING POLICIES
The principal accounting policies adopted in the preparation of these financial statements are set out below. These policies have been 
consistently applied to all the periods presented, apart from those affected by the early adoption of IFRS 16 ‘Leases’. Under IFRS 16 there is no 
distinction between finance and operating leases from a lessee’s perspective, with all leases, subject to options to exclude leases with a 
duration of 12 months or less and leases of low value assets, included on the balance sheet by recognition of a right-of-use asset and a lease 
liability. This impacts the accounting policy for leases and the new policy is shown below. On transition the Group decided to take advantage 
of the modified retrospective option not to restate prior periods, but to recognise a lease liability at the date of initial application, based on 
discounted future cash flows, along with a right-of-use asset at a carrying amount as if the Standard had been applied since the 
commencement date of the lease, but discounted at the incremental borrowing rate at the date of initial application. The financial impacts of 
this policy change are shown in note 30.

BASIS OF PREPARATION
The financial statements have been prepared under the historical cost convention in accordance with International Financial Reporting 
Standards (“IFRSs”) as adopted by the EU, IFRS IC interpretations and those parts of the Companies Act 2006 applicable to companies 
reporting under IFRS. The standards used are those published by the International Accounting Standards Board (“IASB”) and endorsed by the 
EU that applied to the 2019 financial year, which started on 30 December 2018, except for the early adoption of IFRS 16 as noted above.

After making enquiries, the Directors have reasonable expectations that the Group has adequate resources to continue to operate for a period 
of at least twelve months from the date these financial statements were approved (see page 21). Accordingly, they continue to adopt the going 
concern basis in preparing the consolidated financial statements. 

BASIS OF CONSOLIDATION
The consolidated financial statements include the financial statements of the Company and its subsidiaries for the period. Subsidiaries are all 
entities (including structured entities) over which the Group has control. The Group controls an entity when the Group is exposed to, or has 
rights to, variable returns from its involvement with the entity and has the ability to affect those returns through its power to direct the 
activities of the entity. The financial statements of subsidiaries, as amended to conform to Group accounting policies, are included in the 
consolidated financial statements from the date that control commences until the date that control ceases.

The purchase method of accounting is used to account for the acquisition of subsidiaries by the Group. The cost of an acquisition is measured 
as the fair value of the consideration paid. Identifiable assets and liabilities and contingent liabilities assumed in a business combination are 
measured initially at their fair value at the acquisition date. The excess of the cost of acquisition over the Group’s share of identifiable net assets 
is recorded as goodwill. Acquisition-related costs are expensed as incurred.

The results of subsidiaries acquired or disposed of during the period are included in the consolidated income statement from the effective date 
of acquisition or up to the effective date of disposal, as appropriate. In addition, comparatives are also restated to reclassify disposed 
businesses to show them as discontinued operations. Additionally those that meet the criteria of IFRS 5 ‘Non-current Assets Held for Sale and 
Discontinued Operations’ are classified as held for sale and shown as discontinued operations. 

All subsidiaries have the same year end date as the Group.

JUDGMENTS, ESTIMATES AND ASSUMPTIONS
CRITICAL ACCOUNTING JUDGMENTS AND KEY SOURCES OF ESTIMATION UNCERTAINTY 
The preparation of the consolidated financial statements requires management to make judgments, estimates and assumptions that affect the 
application of policies, the amounts reported for assets and liabilities as at the balance sheet date and the amounts reported for revenues and 
expenses during the year. 

The estimates and associated assumptions are based on historical experiences and various other factors that are believed to be reasonable 
under the circumstances, the results of which form the basis of making judgments about carrying values of assets and liabilities that are not 
readily apparent from other sources. Actual results may differ from these estimates.

Critical accounting policies are those that require significant judgments or estimates and potentially result in materially different results under 
different assumptions or conditions. Management considers the following to be the critical accounting policies:

PENSIONS
As disclosed in note 18, the Group sponsors a defined benefit pension scheme closed to new members and future accruals. Period end 
recognition of the liabilities under this scheme and the return on assets held to fund these liabilities require a number of significant actuarial 
assumptions to be made, including inflation rate, discount rate and mortality rates. Small changes in assumptions can have a significant impact 
on the expense recorded in the income statement and on the pension liability in the balance sheet. Sensitivities to changes in these 
assumptions are disclosed in note 18.

LEASES
An estimate of the residual term over which the Oshkosh office lease will be rolled over has been necessary (note 16).

71

4imprint Group plc Annual Report 2019

OTHER ACCOUNTING POLICIES
REVENUE
The activity from which the Group derives revenue is the sale and delivery of promotional products. 

The Group operates a ‘drop-ship’ model in which it acts as principal as it has control over the goods and services before transfer to 
the customer.

The price for each sale is fixed at the time of order, inclusive of any discounts given. Revenue is shown net of discounts, refunds and sales tax. 
Payment terms vary by customer but are either payment with order or within 30 days of delivery.

The performance obligations in the contract with the customer are satisfied upon delivery of the goods and revenue is recognised when 
control of the goods has transferred to the customer upon delivery.

SUPPLIER REBATES
Amounts due under rebate agreements are recognised based upon volumes of products purchased during the period to which the rebates 
relate at the relevant rebate rates, per supplier agreements. Amounts are credited to the cost of purchase of goods for resale and any 
accrued income is included in other receivables. Provision is made against such receivables to the extent it is considered that the amounts are 
not recoverable.

SEGMENTAL REPORTING
The reporting requirements of IFRS 8 require operating segments to be identified on the basis of internal reports about components of the 
Group that are regularly reviewed by the chief operating decision maker to allocate resources to the segments and to assess their performance. 
The chief operating decision maker has been identified by the Directors as the Board.

LEASES
A lease is defined as a contract that conveys the right to control the use of an identified asset for a period of time in exchange for 
consideration. At the commencement date of a lease a right-of-use asset and a lease liability are recognised in the financial statements.

The lease liability is initially measured at the present value of expected future lease payments discounted at the interest rate implicit in the lease 
or, if that rate cannot be determined, the lessee’s incremental borrowing rate. Subsequently the lease liability decreases by the lease payments 
made, offset by interest on the liability, and may be remeasured to reflect any reassessment of expected payments or to reflect any lease 
modifications.

The right-of-use asset is initially measured at cost. This comprises the amount of the initial lease liability plus: any lease payments made on or 
before the commencement date less incentives received; any incremental costs of obtaining the lease; and, if any, the costs of 
decommissioning the asset and any restoration work to return the asset to the condition required under the terms of the lease. Subsequently 
the right-of-use asset is measured using the cost model. The asset is amortised on a straight-line basis over the expected term of the lease, 
adjusted for any remeasurement of the lease liability, and is shown net of the accumulated depreciation and any impairment provisions. 

The Group has elected to use the recognition exemptions for low value assets and short-term leases are expensed to operating profit on a 
straight-line basis over the term of the lease.

SHARE-BASED PAYMENTS
Share options, which are all equity-settled, are measured at fair value at the date of grant allowing for any market conditions, if applicable. 
The fair value is charged to the income statement over the vesting period of the share option schemes on a straight-line basis. The value of 
the charge is adjusted each year to reflect any non-market or service conditions that impact the expected number of options that will become 
exercisable. All options cancelled are fully expensed to the income statement upon cancellation.

EXCEPTIONAL ITEMS
Income or costs which are both material and non-recurring, whose significance is sufficient to warrant separate disclosure in the financial 
statements, are referred to as exceptional items. The Directors consider that the separate disclosure of these items assists in understanding 
the Group’s financial performance.

TAXATION
The tax expense for the period comprises current and deferred tax. Tax is recognised in the income statement, except to the extent that it 
relates to items recognised in other comprehensive income, or directly in equity in which case the tax is recognised in other comprehensive 
income or directly in equity, respectively.

The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the balance sheet date in the 
countries where the Group’s subsidiaries operate and generate taxable income. Management periodically evaluates positions taken in tax 
returns with respect to situations in which applicable tax regulation is subject to interpretation and establishes provisions where appropriate 
on the basis of amounts estimated to be paid to tax authorities.

Deferred tax is provided in full, using the liability method, on temporary differences arising between the tax bases of assets and liabilities and 
their carrying amounts in the Group’s financial statements. However, deferred income tax is not accounted for if it arises from initial 
recognition of an asset or liability in a transaction, other than a business combination that at the time of the transaction affects neither 
accounting nor taxable profit or loss. Deferred income tax is determined using tax rates (and laws) that have been enacted or substantially 
enacted by the balance sheet date and are expected to apply when the related deferred income tax asset is realised, or the deferred income 
tax liability is settled.

Deferred income tax assets are recognised to the extent that it is probable that future taxable profits will be available against which the 
temporary differences can be utilised.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW72

4imprint Group plc Annual Report 2019

Notes to the Group Financial Statements continued

OTHER ACCOUNTING POLICIES CONTINUED
DIVIDENDS
Final equity dividends are recognised in the Group’s financial statements in the period in which the dividends are approved by the 
Shareholders. Interim equity dividends are recognised when paid.

FOREIGN CURRENCY
The functional and presentation currency of the Company is Sterling. However, the Group’s financial statements are presented in US dollars.

Transactions in currencies other than the functional currency of the Company or subsidiary concerned are recorded at the exchange rate 
prevailing at the date of the transaction. At each balance sheet date, monetary assets and liabilities denominated in foreign currencies 
are translated at the exchange rate prevailing at the balance sheet date. Translation differences on monetary items are taken to the 
income statement.

On consolidation the balance sheets of Sterling enterprises are translated into US dollars at the exchange rate ruling at the balance sheet date 
and income statements are translated at average rates for the period under review. One-off material transactions are translated at the spot rate 
on the transaction date. The resulting exchange differences are taken to the cumulative translation differences reserve and are reported in the 
statement of comprehensive income. 

On disposal of an operation any cumulative exchange differences held in Shareholders’ equity are recycled to the income statement.

DERIVATIVE INSTRUMENTS
Derivatives are recognised initially at fair value and are re-measured at fair value at each reporting date. 

The Group only uses derivative forward foreign exchange contracts to hedge highly probable cash flows that meet the qualifying criteria for 
hedge accounting and never for maturities more than 12 months. The fair value of the hedging derivative is classified as a current asset 
or liability.

The Group applies hedge accounting to these transactions designating them as cash flow hedges. The effective portion of changes in these 
cash flow hedges are deferred in a hedging reserve, where material, and then charged to the income statement when the forecast sale or 
purchase occurs or if the forecast transaction is no longer expected to occur. Any ineffective portion of the cash flow hedge is recognised 
immediately in the income statement.

PROPERTY, PLANT AND EQUIPMENT 
Property, plant and equipment are stated at cost less accumulated depreciation and any impairment losses. No depreciation is provided on 
freehold land. For all other property, plant and equipment, depreciation is calculated to write-off their cost less residual value by equal annual 
instalments over the period of their estimated useful lives, which are reviewed on a regular basis. Leasehold assets are depreciated over the 
shorter of the term of the lease or their estimated useful lives.

Cost comprises the purchase price plus costs directly incurred in bringing the asset into use.

The principal useful lives currently fall within the following ranges:

Freehold and long leasehold buildings 
Short leasehold buildings 
Plant, machinery, fixtures and fittings 
Computer hardware 

50 years
Life of lease 
3–15 years
3 years

Profits and losses on disposal which have arisen from over or under depreciation are accounted for in arriving at operating profit and are 
separately disclosed when material.

INTANGIBLE ASSETS
Acquired software licences and expenditure on developing websites and other computer systems, providing they meet the criteria for 
recognition under IAS 38, are capitalised, held at historic cost and amortised from the date of commissioning on a straight-line basis over their 
useful economic lives (currently three to five years). Amortisation is charged to operating expenses. Internal non-development costs are 
expensed to operating expenses as incurred.

An expense is recognised in operating expenses for catalogues and other related marketing expenses when the business has access to them.

IMPAIRMENT OF ASSETS 
All property, plant and equipment and intangible assets are reviewed for impairment in accordance with IAS 36 ‘Impairment of Assets’ if there 
is an indication that the carrying value of the asset may have been impaired. Where an impairment review is required, the carrying value of the 
assets is measured against their value in use based on future estimated cash flows, discounted by the appropriate cost of capital, resulting from 
the use of those assets. Assets are grouped at the lowest level for which there is a separately identifiable cash flow (cash generating unit). An 
impairment loss is recognised for the amount at which the asset’s carrying amount exceeds its recoverable amount. The recoverable amount is 
the higher of an asset’s fair value less costs to sell and value in use.

INVENTORIES
Inventories are valued at the lower of cost, net of provisions for slow-moving and discontinued items, and net realisable value using the first in 
first out basis. Net realisable value is the estimated selling price in the ordinary course of business, less applicable variable selling expenses. 
Items in transit where the Group has control are included in inventories.

 
 
 
 
 
 
 
 
 
 
73

4imprint Group plc Annual Report 2019

TRADE RECEIVABLES
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest method, less 
provision for impairment. A provision for impairment of trade receivables is established based on the expected credit loss. The Group applies 
the IFRS 9 simplified approach to measuring expected credit losses which uses a lifetime expected loss allowance for all trade receivables, 
which are grouped based on shared credit risk characteristics and the days past due. The amount of the provision is recognised in the income 
statement. Trade receivables are discounted when the time value of money is considered material.

CASH AND CASH EQUIVALENTS
Cash and cash equivalents includes cash in hand, deposits held on call with banks and other short-term highly liquid investments with original 
maturities of three months or less. Bank overdrafts are shown within borrowings in current liabilities on the balance sheet. In the cash flow 
statement, cash and cash equivalents are shown net of bank overdrafts. Cash deposits with an original maturity in excess of three months are 
classified as other financial assets.

TRADE PAYABLES
Trade payables are recognised initially at fair value and subsequently measured at amortised cost. Trade and other payables are discounted 
when the time value of money is considered material.

PENSIONS
The Group operates defined contribution plans for the majority of its UK and US employees. The regular contributions are charged to the 
income statement as they are incurred.

The Group sponsors a defined benefit scheme, which is closed to new members and future accruals. The Group accounts for the defined 
benefit scheme under IAS 19 ‘Employee Benefits’. The deficit of the defined benefit pension scheme is recognised in full on the balance sheet 
and represents the difference between the fair value of the plan assets and the present value of the defined benefit obligation at the balance 
sheet date. A full actuarial valuation is carried out at least every three years and the defined benefit obligation is updated on an annual basis, 
by independent actuaries, using the projected unit credit method.

Pension charges recognised in the income statement consist of administration costs of the scheme, exceptional costs of risk reduction exercises 
incurred by the scheme, exceptional past service cost for GMP equalisation and a finance cost based on the interest on net pension scheme 
liabilities calculated in accordance with IAS 19.

Differences between the actual and expected return on assets, experience gains and losses and changes in actuarial assumptions are included 
directly in the statement of comprehensive income.

BORROWINGS
Borrowings are measured initially at fair value net of transaction costs incurred and subsequently carried at amortised costs using the effective 
interest rate method. Arrangement fees are amortised over the life of the borrowing. Borrowings are discounted when the time value of 
money is considered material.

OWN SHARES HELD BY EMPLOYEE SHARE TRUSTS
Own shares acquired, to meet future obligations under employee share options, are held in independent trusts. These are funded by the 
Company and purchases of shares by the trusts are charged directly to equity. 

Administration expenses of the trusts are charged to the Company’s income statement as incurred.

IFRS STANDARDS EFFECTIVE IN FUTURE FINANCIAL STATEMENTS
The IASB and IFRS IC have issued new or amended standards and interpretations which are effective for accounting periods as noted below. 
IFRS 16 ‘Leases’ has been adopted early and the impact of this standard upon the financial statements is shown in note 30. Management does 
not believe the impact of adopting the new or amended standards and interpretations listed below will have a material impact on the results 
or net assets of the Group.

IFRIC 23 ‘Uncertainty over Income Tax Treatments’ (effective 1 January 2019)
Amendments to IFRS 9 ‘Financial Instruments’ (effective 1 January 2019)
Annual improvements 2015-2017 (effective 1 January 2019)
Amendments to IAS 28 ‘Investments in Associates and Joint Ventures’ (effective 1 January 2019)*
Amendments to IAS 19 ‘Employee Benefits’ (effective 1 January 2019)*
Amendments to IFRS 3 ‘Business Combinations’ (effective 1 January 2020)*
Amendments to IAS 1 ‘Presentation of Financial Statements’ and IAS 8 ‘Accounting Policies, Changes in Accounting Estimates and Errors’ 
(effective 1 January 2020)*
IFRS 17 ‘Insurance Contracts’ (effective 1 January 2021)*

*  Not yet endorsed by the EU.

Note: the current financial reporting period commenced on 30 December 2018.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW74

4imprint Group plc Annual Report 2019

Notes to the Group Financial Statements continued

1 SEGMENTAL REPORTING
The chief operating decision maker has been identified as the Board of Directors and the segmental analysis is presented based on the Group’s 
internal reporting to the Board.

At 28 December 2019, the Group has two operating segments, North America and UK & Eire. The costs of the Head office are reported 
separately to the Board, but this is not an operating segment.

REVENUE

North America

UK & Eire

Total Group revenue

PROFIT

North America

UK & Eire

Underlying* operating profit from 4imprint Direct Marketing

Head office costs

Underlying operating profit 

Defined benefit pension scheme administration costs (note 18)

Exceptional items (note 4)

Operating profit

Net finance income (note 5)

Pension finance charge (note 5)

Profit before tax

*  Underlying is before defined benefit pension charges and exceptional items.

OTHER SEGMENTAL INFORMATION

2019
$’000

2018
$’000

839,284

714,554

21,560

23,864

860,844

738,418

2019
$’000

2018
$’000

57,446

48,496

(42)

465

57,404

48,961

(3,472)

(3,602)

53,932

45,359

(312)

–

(316)

(721)

53,620

44,322

751

227

(378)

(403)

53,993

44,146

Assets

Liabilities

Capital expenditure

Depreciation

Amortisation

2019
$’000

2018
$’000

2019
$’000

2018
$’000

2019
$’000

2018
$’000

2019
$’000

2018
$’000

2019
$’000

North America

87,701

72,280

(57,790)

(46,544)

8,124

2,838

(2,255)

(2,085)

(1,760)

UK & Eire

Head office

3,886

3,570

(2,834)

(2,868)

45,888

34,116

(13,903)

(17,287)

50

4

48

1

(86)

(4)

(103)

(12)

(23)

(156)

2018
$’000

(422)

(23)

–

137,475

109,966

(74,527)

(66,699)

8,178

2,887

(2,345)

(2,200)

(1,939)

(445)

75

4imprint Group plc Annual Report 2019

GEOGRAPHICAL ANALYSIS OF REVENUE AND NON-CURRENT ASSETS 

2019

Total revenue by destination

Property, plant and equipment

Intangible assets

Right-of-use assets

2018

Total revenue by destination

Property, plant and equipment 

Intangible assets

Right-of-use assets

2 OPERATING EXPENSES

The following items have been charged/(credited) in arriving at operating profit:

Purchase of goods for resale and consumables 

Changes in inventories

Increase in stock provision

Impairment loss on trade receivables

Staff costs 

Marketing expenditure (excluding staff costs)

Depreciation of property, plant and equipment

Amortisation of intangible assets

Amortisation of right-of-use assets

Operating lease payments

Exceptional items 

Defined benefit pension scheme administration costs

Net exchange (gains)/losses

Other operating expenses

North 
America
$’000

UK
$’000

All other
countries
$’000

Total
$’000

839,472

19,912

1,460

860,844

23,417

952

1,099

1,944

North 
America
$’000

53

41

UK
$’000

–

–

–

24,369

1,152

1,985

All other
countries
$’000

Total
$’000

714,665

22,515

1,238

738,418

18,036

1,028

–

976

56

–

–

–

–

19,012

1,084

–

Note 

2019
$’000

2018
$’000

13

14

3

9

10

4

18

538,859

466,351

(1,577)

(4,524)

–

959

6

347

65,186

57,433

146,798

123,866

2,345

2,200

440

1,499

21

–

312

(65)

445

–

2,007

721

316

349

52,447

44,579

807,224

694,096

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW76

4imprint Group plc Annual Report 2019

Notes to the Group Financial Statements continued

2 OPERATING EXPENSES CONTINUED
During the period the Group obtained the following services from its auditors at costs as detailed below:

Fees payable to the Company’s auditors for the audit of the Parent Company, non-statutory audits of overseas 

subsidiaries and audit of consolidated financial statements

Fees payable to the Company’s auditors and its associates for other services:

– the audit of Company’s subsidiaries pursuant to legislation

Non-audit fees

– IT general controls review

2019
$’000

2018
$’000

250

185

19

269

13

282

15

200

–

200

The 4imprint defined benefit pension scheme has incurred fees from the Group’s auditors of $nil (2018: $17,025) for audit services.

3 EMPLOYEES
STAFF COSTS

Wages and salaries

Social security costs

Pension costs – defined contribution plans

Share option charges

Social security costs in respect of share options

AVERAGE MONTHLY NUMBER OF PEOPLE (INCLUDING EXECUTIVE DIRECTORS) EMPLOYED

Distribution and production

Sales and marketing

Administration

KEY MANAGEMENT COMPENSATION

Salaries, fees and short-term employee benefits

Social security costs

Pension costs – defined contribution plans

Share option charges

Social security costs in respect of share options

Note

2019
$’000

2018
$’000

58,238

51,378

4,419

3,880

1,580

1,356

928

21

808

11

65,186

57,433

18

23

23

2019
Number

2018
Number

442

508

195

368

463

181

1,145

1,012

2019
$’000

2018
$’000

2,444

2,349

135

20

249

4

126

19

312

4

2,852

2,810

Key management compensation in the period comprised the emoluments of all Directors (which are disclosed separately in the Remuneration 
Report).

 
77

4imprint Group plc Annual Report 2019

DIRECTORS’ REMUNERATION

Aggregate emoluments

Pension costs – defined contribution plans

4 EXCEPTIONAL ITEMS

Past service costs re defined benefit pension scheme pensioner GMP equalisation

2019
$’000

2018
$’000

2,444

2,349

20

19

2019
$’000

–

2018
$’000

721

The past service costs in 2018 result from the High Court judgment in the Lloyds case on 26 October 2018, which confirmed that the 
equalisation of benefits between male and female members of the defined benefit plan at retirement extends to Guaranteed Minimum 
Pensions (“GMP”). The charge is an estimate calculated by the Company’s actuaries, based on key high-level data from the Plan’s last full 
actuarial valuation and the legal position as understood at the date of these financial statements. The actual result may differ from this 
estimate, which has not been updated since first calculated.

5 NET FINANCE INCOME AND COST

Finance income/(cost)

Bank and other interest receivable

Bank interest payable

Lease interest charge

Pension finance charge (note 18)

Net finance income/(cost)

6 TAXATION

Current tax 

UK tax – current

Overseas tax – current

Overseas tax – prior periods

Total current tax

Deferred tax

Origination and reversal of temporary differences

Adjustment in respect of prior periods

Total deferred tax (notes 12 and 19)

Taxation

2019
$’000

2018
$’000

818

(22)

(45)

751

(378)

373

250

(23)

–

227

(403)

(176)

2019
$’000

2018
$’000

–

–

10,845

8,212

(523)

(41)

10,322

8,171

954

–

954

803

(22)

781

11,276

8,952

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW78

4imprint Group plc Annual Report 2019

Notes to the Group Financial Statements continued

6 TAXATION CONTINUED
The tax for the period is different to the standard rate of corporation tax in the respective countries of operation. The differences are 
explained below:

Profit before tax 

Profit before tax for each country of operation multiplied by rate of corporation tax applicable in the 

respective countries

Effects of:

Adjustments in respect of prior periods

Expenses not deductible for tax purposes and non-taxable income

Other differences

Utilisation of tax losses not previously recognised

Taxation 

2019
$’000

2018
$’000

53,993

44,146

12,927

10,452

(523)

14

(91)

(63)

105

(164)

(1,051)

(1,378)

11,276

8,952

The net deferred tax asset at 28 December 2019 has been calculated at a tax rate of 17% (2018: 19% for items reversing pre April 2020 and 
17% for all other items) in respect of UK deferred tax items and 25% (2018: 21%) in respect of US deferred tax items.

The amount of current tax recognised directly in Shareholders’ equity in 2019 was $nil (2018: $nil). 

No current tax was recognised in other comprehensive income (2018: $nil).

The lump sum funding to the defined benefit pension scheme planned for 2020 may impact on future effective tax rates.

7 EARNINGS PER SHARE
BASIC, DILUTED AND UNDERLYING
The basic, diluted and underlying earnings per share are calculated based on the following data:

Profit after tax 

Profit before tax 

Adjustments:

Exceptional items (note 4)

Defined benefit pension scheme administration costs (note 18)

Pension finance charge (note 18) 

Underlying profit before tax 

Taxation (note 6)

Tax relating to above adjustments

Underlying profit after tax 

2019
$’000

2018
$’000

42,717

35,194

2019
$’000

2018
$’000

53,993

44,146

–

312

378

721

316

403

54,683

45,586

(11,276)

(8,952)

(131)

(274)

43,276

36,360

79

4imprint Group plc Annual Report 2019

Basic weighted average number of shares

Adjustment for employee share options

Diluted weighted average number of shares

Basic earnings per share 

Diluted earnings per share 

Underlying basic earnings per share 

Underlying diluted basic earnings per share 

2019
Number
‘000

2018
Number
‘000

28,026

28,018

102

88

28,128

28,106

2019
Cents

2018
Cents

152.42

125.61

151.87

125.22

154.41

129.77

153.85

129.37

The basic weighted average number of shares excludes shares held in the 4imprint Group plc employee share trusts. The effect of this is to 
reduce the average by 59,908 (2018: 67,125).

The basic earnings per share is calculated based on the profit for the financial period divided by the basic weighted average number of shares.

For diluted earnings per share, the basic weighted average number of ordinary shares in issue is adjusted to assume conversion of all potential 
dilutive ordinary shares. The potential dilutive ordinary shares relate to those share options granted to employees where the exercise price is 
less than the average market price of the Company’s ordinary shares and are likely to vest at the balance sheet date.

The underlying basic earnings per share is calculated before the after-tax effect of exceptional items and defined benefit pension charges and 
is included because the Directors consider this gives a measure of the underlying performance of the ongoing business.

8 DIVIDENDS

Equity dividends – ordinary shares

Interim paid: 25.00c (2018: 20.80c)

Supplementary paid: nil (2018: 60.00c)

Final paid: 49.20c (2018: 40.00c)

2019
$’000

2018
$’000

7,146

5,848

–

16,282

13,513

10,854

20,659

32,984

In addition, the Directors are proposing a final dividend in respect of the period ended 28 December 2019 of 59.00c (46.16p) per share, which 
will absorb an estimated $16.5m of Shareholders’ funds. Subject to Shareholder approval at the AGM, these dividends are payable on 15 May 
2020 to Shareholders who are on the register of members at close of business on 14 April 2020. These financial statements do not reflect 
these proposed dividends.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW80

4imprint Group plc Annual Report 2019

Notes to the Group Financial Statements continued

9 PROPERTY, PLANT AND EQUIPMENT

Cost:

At 30 December 2018

Additions

Disposals

Exchange difference

At 28 December 2019

Depreciation:

At 30 December 2018

Charge for the period

Disposals

Exchange difference

At 28 December 2019

Net book value at 28 December 2019

Freehold land with a value of $737,000 (2018: $729,000) has not been depreciated.

Cost:

At 31 December 2017

Additions

Disposals

Exchange difference

At 29 December 2018

Depreciation:

At 31 December 2017

Charge for the period

Disposals

Exchange difference

At 29 December 2018

Net book value at 29 December 2018

Freehold
land and 
buildings
$’000

Plant,
machinery,
fixtures &
fittings
$’000 

Computer
hardware
$’000

Total
$’000

13,541

15,060

1,943

30,544

4,998

2,313

362

7,673

–

26

(159)

(330)

(489)

13

1

40

18,565

17,227

1,976

37,768

2,099

8,022

1,411

11,532

457

1,575

313

2,345

–

3

(159)

(330)

(489)

7

1

11

2,559

9,445

1,395

13,399

16,006

7,782

581

24,369

Freehold
land and 
buildings
$’000

Plant,
machinery,
fixtures &
fittings
$’000 

Computer
hardware
$’000

Total
$’000

13,451

13,646

1,680

28,777

142

1,978

372

2,492

–

(52)

(527)

(37)

(105)

(4)

(632)

(93)

13,541

15,060

1,943

30,544

1,680

425

–

(6)

7,129

1,419

(503)

(23)

1,139

9,948

356

2,200

(82)

(2)

(585)

(31)

2,099

8,022

1,411

11,532

11,442

7,038

532

19,012

81

4imprint Group plc Annual Report 2019

10 INTANGIBLE ASSETS

Computer software

Cost:

At start of period

Additions

Disposals

Exchange difference

At end of period

Amortisation:

At start of period

Charge for the period

Disposals

Exchange difference

At end of period

Net book value at end of period

The average remaining life of intangible assets is 2.6 years (2018: 2.4 years).

11 RIGHT-OF-USE ASSETS

Cost:

At 30 December 2018

Adjustment arising from adoption of IFRS 16 (note 30)

At 30 December 2018 after adjustment

Addition*

Disposals

Exchange difference

At 28 December 2019

Depreciation:

At 30 December 2018

Adjustment arising from adoption of IFRS 16 (note 30)

At 30 December 2018 after adjustment

Charge for the period

Disposals

Exchange difference

At 28 December 2019

Net book value at 28 December 2019

*  The addition relates to the reassessment of the lease term of the Oshkosh office (see note 16).

2019
$’000

2018
$’000

2,543

2,765

505

395

(485)

(606)

6

(11)

2,569

2,543

1,459

1,627

440

445

(485)

(606)

3

(7)

1,417

1,459

1,152

1,084

Leasehold
land and 
buildings
$’000

Plant,
machinery,
fixtures &
fittings
$’000 

–

1,773

1,773

1,625

–

7

3,405

–

–

–

1,419

–

4

1,423

1,982

–

83

83

–

(70)

–

13

–

–

–

80

(70)

–

10

3

Total
$’000

–

1,856

1,856

1,625

(70)

7

3,418

–

–

–

1,499

(70)

4

1,433

1,985

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW82

4imprint Group plc Annual Report 2019

Notes to the Group Financial Statements continued

12 DEFERRED TAX ASSETS

At start of period

Income statement charge

Deferred tax (charge)/credited to other comprehensive income

Deferred tax (charge)/credited to equity

Effect of change in UK tax rate – other comprehensive income

Exchange difference

At end of period

2019
$’000

2018
$’000

5,636

5,912

(762)

(570)

(101)

(9)

(340)

390

60

(21)

144

(365)

4,338

5,636

No deferred tax is recognised on the unremitted earnings of overseas subsidiaries. No tax is expected to be payable on them in the 
foreseeable future.

$1.00m (2018: $0.15m) of the deferred tax asset is expected to reverse within the next twelve months.

The movement in the deferred tax asset during the period is shown in the following table:

DEFERRED TAX ANALYSIS

At 30 December 2018

Income statement charge

Deferred tax charged to other comprehensive income

Deferred tax charged to equity

Effect of change in tax rates

Exchange difference

At 28 December 2019

At 31 December 2017

Income statement (charge)/credit 

Deferred tax credited to other comprehensive income

Deferred tax credited to equity

Effect of change in tax rates

Exchange difference

At 29 December 2018

Depreciation/
capital 
allowances
$’000

4

–

–

–

–

–

4

Depreciation/
capital 
allowances
$’000

4

2

–

–

–

(2)

4

Pension
$’000

Losses
$’000

Total
$’000

2,623

3,009

5,636

(552)

(40)

–

(9)

69

(210)

(530)

(101)

–

75

(762)

(570)

(101)

(9)

144

2,091

2,243

4,338

Pension
$’000

3,216

(467)

69

–

(21)

(174)

Losses
$’000

Total
$’000

2,692

5,912

125

321

60

–

(340)

390

60

(21)

(189)

(365)

2,623

3,009

5,636

Deferred tax assets have been recognised where it is considered that there will be sufficient taxable profit available in future against which the 
deductible temporary timing differences can be utilised. 

Deferred tax is recognised in other comprehensive income or in equity when the items it relates to are recognised, in the same or a different 
period, in those categories.

No deferred tax asset has been recognised for losses carried forward in holding companies of $23.6m (2018: $21.3m). These losses have no 
expiry date and may be available for offset against future profits in these companies.

83

4imprint Group plc Annual Report 2019

13 INVENTORIES

Finished goods and goods for resale

2019
$’000

2018
$’000

11,456

9,878

During both the current and previous period, inventory was carried at cost less appropriate provisions. The carrying values did not exceed the 
fair value less cost to sell. Provisions held against inventory total $181,000 (2018: $181,000).

During the period there has been no charge in the income statement in respect of provisions for slow-moving and obsolete stock 
(2018: $6,000). 

The amount of inventory charged to the income statement is shown in note 2.

14 TRADE AND OTHER RECEIVABLES

Trade receivables

Less: Provision for impairment of trade receivables

Trade receivables – net

Other receivables 

Prepayments 

Trade terms are a maximum of 30 days credit.

2019
$’000

2018
$’000

30,580

26,268

(966)

(348)

29,614

25,920

16,638

15,928

6,647

4,380

52,899

46,228

Due to their short-term nature the fair value of trade and other receivables does not differ from the book value.

The impairment of trade receivables charged to the income statement was $959,000 (2018: $347,000). There is no impairment of any 
receivables other than trade receivables.

Other receivables include rebates receivable of $16,022,000 (2018: $15,270,000).

The ageing of past due trade receivables which are not impaired, based on the customer’s creditworthiness and payment history, is as follows:

Time past due date

Up to 3 months 

3 to 6 months

Over 6 months

The ageing of impaired trade receivables is as follows:

Time past due date

Current

Up to 3 months

3 to 6 months

Over 6 months

2019
$’000

9,558

2,144

520

2018
$’000

7,851

1,070

562

12,222

9,483

2019
$’000

162

433

253

118

966

2018
$’000

60

20

121

147

348

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW84

4imprint Group plc Annual Report 2019

Notes to the Group Financial Statements continued

14 TRADE AND OTHER RECEIVABLES CONTINUED
The trade receivables impairment provision for 2019 is calculated using the simplified approach to the expected credit loss model. 
The provisions made are based on the following percentages:

Age of trade receivable

Current

31–60 days

61–90 days

91–180 days

181–365 days

Over 365 days

These percentages are based on a combination of historical experience and current economic conditions.

The carrying amounts of trade and other receivables are denominated in the following currencies:

Sterling

US dollars

Euros

Canadian dollars

Movements in the provision for impairment of trade receivables are as follows:

At start of period

Utilised

Provided

Exchange difference

At end of period

15 CASH AND CASH EQUIVALENTS

Cash at bank and in hand 

Short-term deposits

Amount 
$’000

Provision
%

17,554

6,915

3,076

2,397

635

0.9

3.0

7.5

10.6

17.0

3

100.00

2019
$’000

2018
$’000

2,896

2,704

46,930

40,599

103

96

2,970

2,829

52,899

46,228

2019
$’000

348

(341)

959

–

966

2018
$’000

194

(193)

347

–

348

2019
$’000 

2018
$’000 

41,136

23,648

–

3,836

41,136

27,484

85

4imprint Group plc Annual Report 2019

16 LEASES
The Group leases office space in office facilities in Oshkosh and London. The Oshkosh lease typically has a five year term whereas the London 
lease is a one to two year term. The Group also has some items of equipment on lease for a term of five years. In addition there are various 
items of machinery on short-term leases and some office equipment with low value. The Group applies the IFRS 16 exemptions for short-term 
and low value leases. No leases contain variable payment terms.

Details on right-of-use assets, including analysis by asset class, are shown in note 11.

LEASE LIABILITIES

Expiring within one year

Expiring within two to five years

The movement in lease liabilities in the period are shown below:

At start of period

Adjustment arising from the adoption of IFRS 16 (note 30)

Additions 

Interest charge

Lease payments

Reassessment of lease term

Exchange difference

At end of period

The amounts recognised in the income statement are as follows:

Depreciation of right-of-use assets (note 11)

Interest expense on lease liabilities 

Short-term leases

Low value leases

2019
$’000

1,630

415

2019
$’000

–

2,105

2,105

–

45

(1,732)

1,625

2

2,045

2019
$’000

1,499

45

6

15

1,565

The cash outflow on leases in the period was $1,753,000.

The lease term of the Oshkosh office premises ends on 31 March 2020. An option to extend the lease for a further five years expires on the 
same date. The growth of the business means that additional office space will be required and management has been exploring various 
solutions. Further work needs to be undertaken and, once completed, a recommendation will be put to the Board for consideration. This will 
necessitate the business staying within the existing office space in the short-term on an agreed ‘holding over’ lease, as allowed in the original 
lease agreement. Whilst there is no fixed term for this holding over, currently a reasonable estimate of the period required before alternative 
space would be available for occupancy is twelve months from the date of the current lease expiry. Consequently, the lease term has been 
reassessed at the year end and the right-of-use asset and lease liability have been increased to reflect an additional twelve months’ tenancy to 
31 March 2021.

The interest rates inherent in the leases could not be ascertained, therefore, estimates have been used based upon incremental costs of 
borrowing for a similar term and asset. Had a 0.25% higher interest rate been used, the profit before tax would have been $5,000 lower and 
net assets $3,000 lower.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW86

4imprint Group plc Annual Report 2019

Notes to the Group Financial Statements continued

17 TRADE AND OTHER PAYABLES – CURRENT

Trade payables

Other tax and social security payable

Other payables

Accruals and deferred income

2019
$’000 

2018
$’000

43,668

39,484

4,159

3,444

134

122

11,248

7,202

59,209

50,252

All trade payables have a maturity of 30 days or less from the balance sheet date.

Due to their short-term nature, the fair value of trade and other payables does not differ from the book value.

18 EMPLOYEE PENSION SCHEMES
The Group operates defined contribution plans for its UK and US employees. The regular contributions are charged to the income statement as 
they are incurred. The charges recognised in the income statement are:

Defined contribution plans – employers’ contributions (note 3)

The Group also sponsors a UK defined benefit pension scheme which is closed to new members and future accrual.

The amounts recognised in the income statement are as follows:

Administration costs paid by the scheme

Pension finance charge 

Exceptional items – past service costs re GMP equalisation (note 4)

Total defined benefit pension charge

The amounts recognised in the balance sheet comprise:

Present value of funded obligations

Fair value of scheme assets

Net liability recognised in the balance sheet

2019
$’000

2018
$’000

1,580

1,356

2019
$’000

312

378

–

2018
$’000

316

403

721

690

1,440

2019
$’000

2018
$’000

(36,322)

(33,103)

24,017

18,087

(12,305)

(15,016)

The funds of the scheme are held in trust and administered by a corporate Trustee to meet pension liabilities for around 371 past employees of 
the Group. The level of retirement benefit is principally based on salary earned in the best three consecutive tax years in the ten years prior to 
leaving active service and is linked to changes in inflation both pre and post retirement.

The scheme is subject to the funding legislation outlined in the Pensions Act 2004 which came into force on 30 December 2005. This, together 
with documents issued by the Pensions Regulator, and Guidance Notes adopted by the Financial Reporting Council, set out the framework for 
funding defined benefit occupational pension plans in the UK.

The Trustee of the scheme is required to act in the best interest of the scheme’s beneficiaries. The appointment of trustees is determined by 
the scheme’s trust documentation. 

The scheme typically exposes the Company to actuarial risks such as investment risk, interest rate risk, mortality risk and longevity risk. A 
decrease in corporate bond yields, a rise in inflation or an increase in life expectancy would result in an increase to scheme liabilities. This 
would detrimentally impact the balance sheet position, potentially require an increase in future cash contributions from the Company and may 
give rise to increased charges in future income statements. Caps on inflationary increases are in place to protect the scheme against extreme 
inflation. Assets are held in a diversified growth fund, designed to give lower volatility than equities, and in a liability-driven investment fund, 
designed to provide some hedge against movement in the liabilities due to interest rate fluctuation and inflation. The funds use derivatives to 
reduce risk.

87

4imprint Group plc Annual Report 2019

An actuarial valuation was undertaken as at 30 September 2019 in accordance with the scheme funding requirements of the Pensions Act 
2004. The draft actuarial valuation showed a deficit of £14.4m. A recovery plan has been agreed with the Trustee under which the Company 
commits to a revised schedule of contributions. The recovery plan period is five years and under the plan a lump sum of £7.5m is payable in 
May 2020 and ongoing contributions of £2.46m per annum are payable by the Company. These contributions commence on 1 July 2020, 
and increase by 3% annually. In addition, an annual allowance of £0.30m, rising by 3% annually, is payable towards costs of administration of 
the scheme.

For the purposes of IAS 19, numbers from the draft actuarial valuation as at 30 September 2019, which was carried out by a qualified 
independent actuary, have been updated on an approximate basis to 28 December 2019. There have been no changes in the valuation 
methodology adopted for this period’s disclosures compared to the previous period’s disclosures. 

Changes in the present value of the net defined benefit obligation are as follows:

Balance at 31 December 2017

Administration costs paid by the scheme

Exceptional items – past service costs re GMP equalisation

Interest (expense)/income

Return on scheme assets (excluding interest income)

Re-measurement gains due to changes in financial assumptions

Contributions by employer 

Benefits paid

Exchange gain/(loss)

Balance at 29 December 2018

Administration costs paid by the scheme

Interest (expense)/income

Return on scheme assets (excluding interest income)

Re-measurement gains due to changes in scheme experience

Re-measurement gains due to changes in demographic assumptions

Re-measurement losses due to changes in financial assumptions

Contributions by employer 

Benefits paid

Exchange (loss)/gain

Balance at 28 December 2019

Present 
value of 
obligations
$’000

Fair value 
of scheme 
assets
$’000

Net 
obligation
$’000

(36,739)

18,633

(18,106)

(316)

(721)

(889)

–

–

486

(316)

(721)

(403)

–

(1,951)

(1,951)

1,582

–

–

3,932

1,848

(1,848)

2,132

(1,165)

1,582

3,932

–

967

(33,103)

18,087

(15,016)

(312)

(919)

–

541

(312)

(378)

–

2,372

2,372

1,425

1,429

(5,018)

–

–

–

1,425

1,429

(5,018)

–

3,593

3,593

1,288

(1,288)

–

(1,112)

712

(400)

(36,322)

24,017

(12,305)

The major categories of scheme assets as a percentage of total scheme assets are as follows:

Diversified growth fund

Liability-driven investments

Cash

2019

2018

$’000

%

$’000

13,443

56.0

6,548

10,442

43.5

10,658

132

0.5

881

%

36.2

58.9

4.9

The scheme holds no 4imprint Group plc shares or any property occupied by the Group.

It is the policy of the Trustee and the Company to review the investment strategy from time to time and at the time of each funding valuation. 
The Trustee investment objectives and the processes undertaken to measure and manage the risks inherent in the scheme investment strategy 
are documented in the scheme’s Statement of Investment Principles.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW88

4imprint Group plc Annual Report 2019

Notes to the Group Financial Statements continued

18 EMPLOYEE PENSION SCHEMES CONTINUED
The assets are held in: (i) a quoted diversified growth fund, investing in equities, bonds, property, hedge funds, private equity, commodities, 
currency and cash, designed to give long-term total returns with lower volatility than equities; and (ii) a liability-driven investment fund 
designed to provide some hedge against movements in the liabilities due to interest rate fluctuation and inflation. This fund invests in a growth 
fund, which uses traditional assets, such as equities and bonds, and investment strategies based on advanced derivative techniques such as 
directional strategies and relative value strategies; a hedge portfolio, investing in a range of instruments that provide similar interest rate and 
inflation sensitivities to the scheme; and cash.

The principal assumptions applied by the actuaries, as determined by the Directors, at each period end were:

Rate of increase in pensions in payment 

Rate of increase in deferred pensions

Discount rate

Inflation assumption – RPI

– CPI

2019

2018

2.90%

3.10%

2.15%

2.10%

1.95%

2.80%

2.95%

3.20%

2.15%

2.10%

The mortality assumptions adopted at 28 December 2019 reflect the most recent version of the tables used in the draft September 2019 
triennial valuation. The assumptions imply the following life expectancies at age 65:

Male currently age 40

Female currently age 40

Male currently age 65

Female currently age 65

2019

2018

22.3 yrs

23.4 yrs

24.1 yrs

25.3 yrs

21.3 yrs

21.9 yrs

23.0 yrs

23.8 yrs

The sensitivities on the key actuarial assumptions at the end of the period were:

Discount rate

Rate of inflation

Rate of mortality

Change in assumption

Change in defined benefit obligation

Decrease of 0.25%

Increase of 0.25%

Increase in life expectancy of one year

4.2%

2.0%

3.9%

The sensitivities shown above are approximate. Each sensitivity considers each change in isolation and is calculated using the same 
methodology as used for the calculation of the defined benefit obligation at the end of the period. The inflation sensitivity includes the impact 
of changes to the assumptions for revaluation and pension increases. In practice it is unlikely that the changes would occur in isolation. 

The weighted average duration of the defined benefit obligation at 28 December 2019 is 20 years.

19 DEFERRED TAX LIABILITIES

At start of period

Adjustment arising from the adoption of IFRS 16 (note 30)

Charged to the income statement 

Prior period adjustment 

Deferred tax credited to equity

Exchange difference

At end of period

2019
$’000

931

2018
$’000

763

(62)

(265)

869

192

–

(94)

1

968

498

463

(22)

(6)

(2)

931

    
89

4imprint Group plc Annual Report 2019

The movements in the net deferred tax liability (subject to the offsetting of balances within the same jurisdiction as permitted by IAS 12) during 
the period, are shown in the following table. Deferred tax assets and liabilities are only offset where there is a legally enforceable right of offset 
and there is an intention to settle the balances net.

DEFERRED TAX ANALYSIS

At 29 December 2018

Adjustment arising from the adoption of IFRS 16 (note 30)

At 30 December 2018 after adjustment

Income statement charge/(credit)

Deferred tax credited to equity

Exchange difference

At 28 December 2019

Depreciation/
capital
allowances
$’000

1,730

–

1,730

440

–

1

Other
$’000

(799)

(62)

(861)

(248)

(94)

–

Total
$’000

931

(62)

869

192

(94)

1

2,171

(1,203)

968

Included in the table above are deferred tax assets in respect of timing differences and future deductions relating to conditional share awards 
for US employees of which $136,000 (2018: $139,000) is expected to reverse within the next twelve months.

At 30 December 2017

Adjustment for changes in accounting policies

At 31 December 2017 after adjustment

Income statement debit

Prior period adjustment

Deferred tax credited to equity

Exchange difference

At 29 December 2018

Depreciation/
capital
allowances
$’000

1,452

–

1,452

283

(3)

–

(2)

Other
$’000

(689)

(265)

(954)

180

(19)

(6)

–

Total
$’000

763

(265)

498

463

(22)

(6)

(2)

1,730

(799)

931

20 BORROWINGS
The Group had no drawdown on its borrowing facilities at 28 December 2019 (29 December 2018: no drawdown).

The Group had the following undrawn committed borrowing facilities available at 28 December 2019:

Borrowing facilities

Expiring within one year

Expiring in more than one year

Floating rate

2019
$’000

2018
$’000

1,309

1,769

20,000

20,000

Facilities comprised an unsecured US$20.0m line of credit for 4imprint, Inc., which expires on 31 May 2021 and an unsecured UK overdraft 
facility of £1.0m for the Company, which expires on 31 December 2020.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW90

4imprint Group plc Annual Report 2019

Notes to the Group Financial Statements continued

21 FINANCIAL RISK MANAGEMENT
The Group’s activities expose it to a variety of financial risks including currency risk, credit risk, liquidity risk and capital risk.

CURRENCY RISK
The Group operates internationally and is exposed to various currency movements. Risk arises predominantly from the remittance of overseas 
earnings in US dollars. In addition, Group subsidiaries may make both sales and purchases in a currency other than their functional currency 
and have foreign currency trade receivables and trade payables in relation to these transactions. 

The Group uses derivative financial instruments to partly hedge foreign currency cash flows arising from sales and purchases of goods, as well 
as remittances from its overseas subsidiaries. The Group does not hedge the currency exposure of profits and assets of its overseas subsidiaries 
or other financial transactions.

At 28 December 2019 the Group had no forward currency contracts outstanding (2018: none).

The movement in the exchange rates compared to prior period decreased profit after tax by $0.22m and decreased net assets by $0.01m. 
Closing rate was US$1.31 (2018: US$1.27) and the average rate used to translate profits was US$1.28 (2018: US$1.34).

A strengthening in the Sterling exchange rate by 10% (the approximate range of movement of the exchange rate during the year) would 
reduce profit in the period by $0.54m and net assets at period end by $0.03m.

CREDIT RISK
Credit risk arises from deposits with banks and financial institutions, as well as credit exposure to trade receivable balances due from customers.

The risk associated with banks and financial institutions is managed on a Group basis and all banking relationships must be approved by the 
Chief Financial Officer or the Board based on the credit rating of the bank. 

The Group holds cash balances on deposit with its principal US and UK banks.

FINANCIAL INSTRUMENTS
The table below sets out the Group’s financial instruments by category:

Financial assets at amortised cost

Trade and other receivables (excluding prepayments) (note 14)

Cash and cash equivalents (note 15)

Financial liabilities at amortised cost

2019
$’000

2018
$’000

46,252

41,848

41,136

27,484

Trade and other payables (excluding non-financial liabilities) (note 17)

(59,209)

(50,252)

Lease liabilities

Expiring within one year

Expiring within two to five years

2019
$’000

1,630

415

2018
$’000

–

–

All trade receivables and payables have contracted maturities of 30 days or less from the balance sheet dates. All other receivables and 
payables are due/payable within one year.

Trade receivables are amounts due from customers for goods sold in the ordinary course of business. Other receivables are non-derivative 
financial assets with fixed or determinable payments that are not quoted in an active market. If collection of the amounts is expected in one 
year or less they are classified as current assets. If not, they are presented as non-current assets. 

Cash was held with the following banks at the period end:

Lloyds Bank plc

JPMorgan Chase Bank, N.A.

Other

2019
Rating

2019
Deposit
$’000

Aa2

6,096

Aa1

35,031

9

41,136

2018
Rating

Aa2

Aa1

2018
Deposit
$’000

6,081

21,397

6

27,484

There is no concentration of credit risk with respect to trade receivables as the Group has a large number of customers. 

Credit risk arising from customers is delegated to the senior management of each business to a maximum level per customer above which it is 
referred to the Chief Financial Officer for approval. External credit agency assessment reports are referred to as part of this process. 

91

4imprint Group plc Annual Report 2019

LIQUIDITY RISK
Group borrowing requirements are managed centrally and the majority of borrowing arrangements are currently with the Group’s principal 
US bank and terms are agreed which are considered appropriate for the funding requirement of the Group at that time. 

Operating working capital is managed to levels agreed with the Group and cash forecasts are reviewed regularly by management. 

The Group monitors its levels of cash and indebtedness to ensure adequate liquid funds are available to meet the foreseeable requirements of 
the Group. The Group does not actively monitor a gearing ratio but seeks to maintain an appropriate level of financial flexibility. Details of 
borrowing facilities are given in note 20 and lease liabilities in note 16.

At 28 December 2019 the cash position (note 15) of the Group was $41.14m (2018: $27.48m).

CAPITAL RISK MANAGEMENT
The objective for managing cash, debt and equity capital is to safeguard the Company’s ability to continue as a going concern, in order to 
provide returns for Shareholders and benefits for other stakeholders.

The policy for capital allocation is shown on page 20.

In 2019 the Company has provided returns to Shareholders in the form of dividends, details of which are included in note 8. Shares were 
purchased by an employee benefit trust, to cover the SAYE options maturing over the next three years.

22 SHARE CAPITAL

Issued and fully paid

28,085,530 (2018: 28,085,530) ordinary shares of 38 6/13p each 

All shares have the same rights.

2019
$’000

2018
$’000

18,842

18,842

The Company issued no ordinary shares in the period (2018: none). Share option exercises were satisfied by transfer of shares from an 
employee benefit trust.

At 28 December 2019 the following options have been granted and were outstanding under the Company’s share option schemes:

Scheme

US ESPP

UK SAYE

UK SAYE

2015 Incentive Plan

2015 Incentive Plan

2015 Incentive Plan

2015 Incentive Plan

Total

Number
of ordinary
shares
2019

Number
of option
holders
2019

Number
of ordinary
shares
2018

Date of
grant

Subscription
price

 Date exercisable

From

To

26/09/18

102,222

514

107,454

$22.16 Dec 2020 Dec 2020

11/05/16

–

25/09/19

17,873

30/03/16

–

30/03/17

14,907

15/04/18

16,547

30/03/19

39,285

–

40

–

8

8

9

25,912

£10.22 July 2019 Dec 2019

–

£22.70 Nov 2022  Apr 2023

 24,027 

 14,907 

nil Mar 2019 Mar 2026

nil Mar 2020 Mar 2027

16,547

nil Apr 2021 Apr 2028

–

nil Mar 2022 Mar 2029

190,834

188,847 

The weighted average exercise price for options outstanding at 28 December 2019 was £11.19 (2018: £11.34). 

Details of share schemes are disclosed in note 23.

2015 INCENTIVE PLAN
Under the 2015 Incentive Plan 50% of the annual bonus of the Chief Executive Officer, Chief Financial Officer and seven senior managers will 
be deferred into shares as awards of nil cost options or conditional shares, based on the share price at 31 December of the relevant year. The 
awards will be made in a 42 day period following the announcement of the Group’s full year results and the options will normally not be 
exercisable until at least three years from the date of the award, conditional upon the person still being in the employment of a Group 
company. The awards to Executive Directors, from 4 March 2019, will not be exercisable until five years from the date of the award. It is 
expected that 21,632 options or conditional shares, with a total fair value of $986,000, will be awarded in respect of the 2019 bonus.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW92

4imprint Group plc Annual Report 2019

Notes to the Group Financial Statements continued

23 SHARE-BASED PAYMENTS
Share options may be granted to senior management and, in addition, SAYE or equivalent schemes exist for all UK and US employees. The 
exercise price for SAYE options is equal to the market rate, less any discount up to the limit imposed by the local tax authority at the 
pricing date.

The fair value of the options is determined using the Black-Scholes model for SAYE and ESPP and is spread over the vesting period of the 
options. The significant inputs into the model are: an expected life of between 2.2 and 3.0 years for the ESPP and SAYE options; the volatility 
measured at the standard deviation of expected share price returns is based on statistical analysis of daily share prices over the last five years; 
and the risk-free rate is based on zero coupon government bond yields.

Charge resulting from spreading the fair value of options 

Social security costs in respect of share options

Total

The fair value per option granted and the assumptions used in the calculation are as follows:

Grant date

Share price at grant date

Exercise price

Number of employees

Shares under option

Vesting period (years)

Expected volatility

Option life (years)

Expected life (years)

Risk-free rate

Expected dividends expressed as a dividend yield

Possibility of ceasing employment before vesting

Expectations of meeting performance criteria

Fair value per option

2019
$’000

928

21

949

2018
$’000

808

11

819

US 
ESPP
scheme

UK 
SAYE
scheme

UK 
SAYE
scheme

26/09/18

25/09/19

11/05/16

£20.00

£29.90

£13.61

$22.16

£22.70

£10.22

514

40

102,222

17,873

2.2

30%

2.2

2.2

3.0

30%

3.5

3.0

–

–

3.0

30%

3.5

3.0

0.85%

0.36%

0.53%

2.0%

2.0%

2.0%

5%

5%

5%

100%

100%

100%

£4.62

£8.09

£4.03

In respect of the 2015 Incentive Plan the fair value of the awards of options or conditional shares made in 2016, 2017, 2018 and 2019 are 
based on the share price at 31 December 2015, 31 December 2016, 31 December 2017 and 31 December 2018, respectively. The option life is 
from the date of first notification of the Plan at the end of March 2015 until exercise in March 2019 for the 2016 awards and 4.25 years from 
the start of the financial year to which the awards relate for subsequent awards. The fair value of the expected awards of 21,632 options or 
conditional shares in respect of 2019 is based on the share price at 31 December 2019.

93

4imprint Group plc Annual Report 2019

A reconciliation of option movements over the period to 28 December 2019 is shown below:

Outstanding at start of period

Granted

Forfeited/cancelled

Exercised

Outstanding at end of period 

Exercisable at end of period

Range of exercise prices

Nil

£10–11

£16–17

£17–18

£22–23

24 OTHER RESERVES

Balance at 31 December 2017

Currency translation differences

Balance at 29 December 2018

Currency translation differences

Balance at 28 December 2019

2019

2018

Weighted 
average 
exercise 
price (£)

 Number
 of shares

Weighted 
average 
exercise 
price (£)

Number
of shares

188,847

11.34

173,411

9.15

57,158

7.10

125,414

14.59

(5,038)

17.36

(5,564)

12.91

(50,133)

5.35

(104,414)

12.68

190,834

11.19

188,847

11.34

–

–

–

–

2019

2018

Weighted 
average 
exercise 
price

Number of 
shares

Weighted average remaining 
life (years)

Expected

Contractual

Weighted 
average 
exercise price

Number of 
shares

Weighted average remaining  
life (years)

Expected

Contractual

0.00

70,739

1.43 1.43 to 2.39

 0.00

55,481 0.2 to 2.3 0.2 to 9.3

–

–

–

–

£10.22

25,912

$22.16

102,222

0.94

0.94

–

–

0.5

–

1.0

–

–

–

–

–

$22.16

107,454

1.93

1.93

£22.70

17,873

2.85

3.35

–

–

–

–

Capital 
redemption 
reserve
$’000

Cumulative
translation 
differences
$’000

Total
$’000

369

5,492

5,861

–

(434)

(434)

369

5,058

5,427

–

(173)

(173)

369

4,885

5,254

The capital redemption reserve arose on the redemption of preference shares in 2000. The currency translation difference represents the 
accumulated exchange movements on non-US dollar functional currency subsidiaries from 29 December 2003 (transition date to IFRS) to the 
balance sheet date.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW94

4imprint Group plc Annual Report 2019

Notes to the Group Financial Statements continued

25 CASH GENERATED FROM OPERATIONS

Operating profit 

Adjustments for:

Depreciation charge

Amortisation of intangibles

Amortisation of right-of-use assets

Loss on disposal of property, plant and equipment

Exceptional non-cash items

Decrease in exceptional accrual

Share option charges

Defined benefit pension administration charge

Contributions to defined benefit pension scheme 

Changes in working capital:

Increase in inventories

Increase in trade and other receivables

Increase in trade and other payables

Cash generated from operations

2019
$’000

2018
$’000

53,620

44,322

2,345

2,200

440

445

1,499

–

–

–

928

312

–

7

721

(52)

808

316

(3,593)

(3,932)

(1,577)

(2,266)

(6,579)

(2,422)

8,853

1,504

56,248

41,651

26 CONTINGENT LIABILITIES
The Group has no known contingent liabilities (2018: none).

27 CAPITAL COMMITMENTS
The Group had capital commitments contracted for but not provided for in the financial statements at 28 December 2019 for property, plant 
and equipment of $1.4m (2018: $nil). 

28 RELATED PARTY TRANSACTIONS
The Group did not participate in any related party transactions.

Key management compensation is disclosed in note 3.

29 POST BALANCE SHEET EVENTS
A recovery plan has been agreed with the Trustee under which the Company commits to a revised schedule of contributions. The recovery plan 
period is five years and under the plan a lump sum of £7.5m is payable in May 2020 and ongoing contributions of £2.46m per annum are 
payable by the Company. These contributions commence on 1 July 2020. This amount rises annually by 3%. In addition, an annual allowance 
of £0.30m, rising by 3% annually, is payable towards costs of administration of the scheme.

We are closely monitoring the situation with regard to COVID-19, the novel coronavirus. Impact on the business has so far been minimal, 
reflecting the timing of the inventory cycle of our domestic suppliers. However, the situation is very fluid and if production restrictions in China 
persist, the potential for disruption of our supply chain increases. Should this virus become a global pandemic, the potential effect on the 
business would expand beyond the supply chain. More detail is provided in the Chief Executive’s Review on page 7.

95

4imprint Group plc Annual Report 2019

30 IMPACT OF NEW ACCOUNTING STANDARDS
On transition to IFRS 16 the modified retrospective option was selected, with no restatement of prior periods so prior year numbers are not 
directly comparable. In addition, the exemptions for low value assets and leases with a duration of 12 months or less were taken. It was not 
possible to ascertain the interest rates implicit in the existing leases therefore the lease liabilities were discounted at the lessees’ incremental 
borrowing rates. The weighted average rate used was 3.778%.

As the option to not restate prior periods was selected, the implementation of IFRS 16 ‘Leases’ has resulted in a revision to the opening equity 
of the Group. This results in an opening adjustment to reduce net equity by $187,000 as follows:

Balance sheet

Non-current assets

Property, plant and equipment

Right-of-use assets

Intangible assets

Deferred tax assets

Current assets

Inventories

Trade and other receivables

Current tax

Cash and cash equivalents

Current liabilities

Lease liabilities

Trade and other payables

Current tax

Net current assets

Non-current liabilities

Lease liabilities

Retirement benefit obligations

Deferred tax liability

Net assets

29 Dec 
2018
as reported
$’000

Opening 
IFRS 16 
adjustment
$’000

Opening 
30 Dec 
2018
revised
$’000

19,012

–

19,012

–

1,856

1,856

1,084

5,636

–

–

1,084

5,636

25,732

1,856

27,588

9,878

46,228

644

27,484

84,234

–

–

–

–

–

9,878

46,228

644

27,484

84,234

–

(1,701)

(1,701)

(50,252)

(500)

–

–

(50,252)

(500)

(50,752)

(1,701)

(52,453)

33,482

(1,701)

31,781

–

(404)

(404)

(15,016)

(931)

–

62

(15,016)

(869)

(15,947)

(342)

(16,289)

43,267

(187)

43,080

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW96

4imprint Group plc Annual Report 2019

Notes to the Group Financial Statements continued

30 IMPACT OF NEW ACCOUNTING STANDARDS CONTINUED
The reconciliation between the commitment under non-cancellable operating leases at 29 December 2018 and the lease liability adjustment 
above is as follows:

Operating lease obligations at 29 December 2018

Maintenance element

Less leases of low value assets

Discounting 

Lease liabilities

The impact on the current year is as follows:

Balance sheet at 28 December 2019

Non-current assets

Property, plant and equipment

Right-of-use assets

Intangible assets

Deferred tax assets

Current assets

Inventories

Trade and other receivables

Current tax debtor

Cash and cash equivalents

Current liabilities

Lease liabilities

Trade and other payables

Net current assets

Non-current liabilities

Lease liabilities

Retirement benefit obligations

Deferred tax liability

Net assets

$’000

2,201

(9)

(40)

(47)

2,105

Before 
adjustment
$’000

IFRS 16 
adjustment
$’000

As 
reported
$’000

24,369

–

24,369

–

1,985

1,985

1,152

4,338

–

–

1,152

4,338

29,859

1,985

31,844

11,456

52,899

140

41,136

105,631

–

–

–

–

–

11,456

52,899

140

41,136

105,631

–

(1,630)

(1,630)

(59,209)

–

(59,209)

(59,209)

(1,630)

(60,839)

46,422

(1,630)

44,792

–

(415)

(415)

(12,305)

–

(12,305)

(983)

15

(968)

(13,288)

(400)

(13,688)

62,993

(45)

62,948

97

4imprint Group plc Annual Report 2019

Income statement for the 52 weeks ended 28 December 2019

Revenue

Operating expenses

Operating profit

Finance income

Finance costs

Pension finance charge

Net finance income

Profit before tax

Taxation 

Profit for the period

Earnings per share

Basic

Diluted 

Before 
adjustment
$’000

IFRS 16 
adjustment
$’000

As reported
$’000

860,844

–

860,844

(807,456)

232 (807,224)

53,388

232

53,620

818

(22)

(378)

418

–

(45)

–

(45)

818

(67)

(378)

373

53,806

187

53,993

(11,229)

(47)

(11,276)

42,577

140

42,717

Cents

Cents

151.92

151.37

152.42

151.87

CASH FLOW STATEMENT
There is no net impact upon the net movement of cash and cash equivalent. However, in 2019, cash generated from operations increased by 
$1,732,000, offset by an increase in outflow on finance costs paid, within operating activities, of $45,000 and capital elements of lease 
payments, within financing activities, of $1,687,000.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW98

4imprint Group plc Annual Report 2019

Company Balance Sheet 
at 28 December 2019

Non-current assets

Property, plant and equipment

Right-of-use asset

Investments

Deferred tax assets

Other receivables

Current assets

Other receivables

Cash and cash equivalents

Current liabilities

Lease liabilities

Other payables

Net current assets

Non-current liabilities

Retirement benefit obligations

Amounts due to subsidiary companies

Net assets

Shareholders’ equity

Share capital

Share premium reserve

Capital redemption reserve

Retained earnings*

Total equity

Note

2019
£’000

2018
£’000

A

B

C

D

E

3

31

3

–

104,738

104,182

3,313

4,442

248,107

252,018

356,192

360,645

E

373

462

3,848

4,083

4,221

4,545

F

G

(31)

–

(1,059)

(1,617)

(1,090)

(1,617)

3,131

2,928

J

(9,397)

(11,834)

K (122,193)

(126,103)

(131,590)

(137,937)

227,733

225,636

M

10,802

10,802

38,575

38,575

208

208

N

178,148

176,051

227,733

225,636

*COMPANY’S INCOME STATEMENT.
Under Section 408 of the Companies Act 2006 an income statement for the Company is not presented. Profit after tax and before external 
dividends payable for the period, of £19,959,000 (2018: £26,446,000) is included in retained earnings of the Company. 

The financial statements on pages 98 to 108 were approved by the Board of Directors on 3 March 2020 and were signed on its behalf by:

KEVIN LYONS-TARR   
CHIEF EXECUTIVE OFFICER 

DAVID SEEKINGS
CHIEF FINANCIAL OFFICER

 
 
 
 
 
 
 
 
99

4imprint Group plc Annual Report 2019

Statement of Changes in Company  
Shareholders’ Equity
for the 52 weeks ended 28 December 2019

Balance at 31 December 2017

Profit for the period

Other comprehensive income/(expense)

Re-measurement loss on post-employment obligations

Deferred tax relating to post-employment obligations

Deferred tax relating to losses

Effect of change in UK tax rate

Total comprehensive income

Proceeds from options exercised

Own shares purchased

Own shares utilised

Share-based payment charge

Deferred tax relating to losses

Dividends

Retained earnings

Share capital
£’000

Share
premium
reserve
£’000

Capital
redemption
reserve
£’000

Own
shares
£’000

Profit 
and
loss
£’000

Total
equity
£’000

10,802

38,575

208

(1,315)

175,168

223,438

26,446

26,446

(276)

(276)

52

240

(16)

52

240

(16)

26,446

26,446

1,322

1,322

(1,623)

(1,623)

1,880

(1,880)

605

45

–

605

45

(24,597)

(24,597)

Balance at 29 December 2018

10,802

38,575

208

(1,058)

177,109

225,636

Adjustments arising from adoption of IFRS 16 (note R)

(2)

(2)

Balance at 30 December 2018 after adjustments

10,802

38,575

208

(1,058)

177,107

225,634

Profit for the period

Other comprehensive income/(expense)

Re-measurement gain on post-employment obligations

Deferred tax relating to post-employment obligations

Deferred tax relating to losses

Effect of change in UK tax rate

Total comprehensive income

Proceeds from options exercised

Own shares purchased

Own shares utilised

Share-based payment charge

Capital instrument granted to subsidiary

Deferred tax relating to losses

Dividends

19,959

19,959

163

(31)

163

(31)

(415)

(415)

(7)

(7)

19,669

19,669

268

268

(2,273)

(2,273)

1,055

(1,055)

172

556

–

172

556

(79)

(79)

(16,214)

(16,214)

Balance at 28 December 2019

10,802

38,575

208

(2,276) 180,424

227,733

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW100

4imprint Group plc Annual Report 2019

Company Cash Flow Statement
for the 52 weeks ended 28 December 2019

Cash flows from operating activities

Cash used in operations

Tax paid

Finance income

Finance costs (including lease interest paid)

Net cash generated from operating activities

Cash flows from investing activities

Purchase of property, plant and equipment

Net cash used in investing activities

Cash flows from financing activities

Capital element of lease payments

Proceeds from share options exercised

Own shares purchased

Dividends received

Dividends paid to Shareholders

Net cash used in financing activities

Net movement in cash and cash equivalents

Cash and cash equivalents at beginning of the period

Cash and cash equivalents at end of the period

Analysis of cash and cash equivalents

Cash at bank and in hand

Short-term deposits

Note

2019
£’000

2018
£’000

L

(4,747)

(4,051)

–

–

20,272

19,832

(10,117)

(9,772)

5,408

6,009

(3)

(3)

(124)

(1)

(1)

–

268

1,322

(2,273)

(1,623)

12,703

19,960

(16,214)

(24,597)

(5,640)

(4,938)

(235)

1,070

4,083

3,013

3,848

4,083

3,848

1,060

–

3,023

3,848

4,083

101

4imprint Group plc Annual Report 2019

Notes to the Company’s  
Financial Statements

GENERAL INFORMATION
4imprint Group plc, registered number 177991, is a public limited company incorporated in England and Wales, domiciled in the UK and listed 
on the London Stock Exchange. Its registered office is 25 Southampton Buildings, London WC2A 1AL. The Company’s financial statements are 
presented in Sterling. Numbers are shown in pounds thousands.

BASIS OF PREPARATION
The financial statements have been prepared under the historical cost convention in accordance with IFRS as adopted by the EU, IFRS IC 
interpretations and those parts of the Companies Act 2006 applicable to companies reporting under IFRS. The standards used are those 
published by the International Accounting Standards Board (IASB) and endorsed by the EU that applied to the 2019 financial year, which 
started on 30 December 2019, except for the early adoption of IFRS 16 ‘Leases’.

After making enquiries, the Directors have reasonable expectations that the Company has adequate resources to continue to operate for a 
period of not less than twelve months from the date these financial statements were approved. Accordingly, they continue to adopt the going 
concern basis in preparing the financial statements.

JUDGMENTS, ESTIMATES AND ASSUMPTIONS
CRITICAL ACCOUNTING JUDGMENTS AND KEY SOURCES OF ESTIMATION UNCERTAINTY 
The preparation of the financial statements requires management to make judgments, estimates and assumptions that affect the application 
of policies, the amounts reported for assets and liabilities as at the balance sheet date and the amounts reported for revenues and expenses 
during the year. 

The estimates and associated assumptions are based on historical experiences and various other factors that are believed to be reasonable 
under the circumstances, the results of which form the basis of making judgments about carrying values of assets and liabilities that are not 
readily apparent from other sources. Actual results may differ from these estimates.

Critical accounting policies are those that require significant judgments or estimates and potentially result in materially different results under 
different assumptions or conditions. Management considers the following to be the only critical accounting policy:

PENSIONS
As disclosed in note 18, the Company sponsors a defined benefit pension scheme closed to new members and future accruals. Period end 
recognition of the liabilities under this scheme and the return on assets held to fund these liabilities require a number of significant actuarial 
assumptions to be made including inflation rate, discount rate and mortality rates. Small changes in assumptions can have a significant impact 
on the expense recorded in the income statement and on the pension liability in the balance sheet. Sensitivities to changes in these 
assumptions are disclosed in note 18.

ACCOUNTING POLICIES
The principal accounting policies adopted in the preparation of these financial statements are the same as those adopted in the consolidated 
financial statements on pages 71 to 73 except for the investments and intercompany loans policies noted below. These policies have been 
consistently applied to all the periods presented, apart from those impacted by the implementation of IFRS 16 ‘Leases’ (see the accounting 
policies note on page 70). Accounting standards effective for the first time in the period have had no impact on the Company’s financial 
statements.

INVESTMENTS
Investments in subsidiaries are stated at cost. Impairment reviews are carried out if there is some indication that the carrying value of the 
investments may have been impaired. Where, in the opinion of the Directors, an impairment of the investment has arisen, provisions are made 
in accordance with IAS 36 ‘Impairment of Assets’.

AMOUNTS OWED BY SUBSIDIARY UNDERTAKINGS
Amounts owed by subsidiary undertakings are assessed for expected credit losses on a general basis under IFRS 9 ‘Financial Instruments’. 
Where required, the Company recognises a provision on this basis reflecting either the lifetime or 12-month expected credit loss dependent on 
the change in credit risk since initial recognition of the financial asset. The amount of the provision is recognised in the income statement. 
Amounts owed by subsidiary undertakings are discounted when the time value of money is considered material.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW102

4imprint Group plc Annual Report 2019

Notes to the Company’s  
Financial Statements continued

A. PROPERTY, PLANT AND EQUIPMENT

Cost:

At 31 December 2017

Additions

Disposals

At 29 December 2018

Additions

Disposals

At 28 December 2019

Depreciation:

At 31 December 2017

Charge for the period

Disposals

At 29 December 2018

Charge for the period

Disposals

At 28 December 2019

Net book value at 28 December 2019

Net book value at 29 December 2018

B. RIGHT-OF-USE ASSETS

Cost:

At 30 December 2018

Adjustments arising from adoption of IFRS 16 (note R)

At 30 December 2018 after adjustment

At 28 December 2019

Depreciation:

At 30 December 2018

Adjustments arising from adoption of IFRS 16 (note R)

At 30 December 2018 after adjustment

Charge for the period

At 28 December 2019

Net book value at 28 December 2019

Fixtures & 
fittings
£’000

275

1

(216)

60

3

(15)

48

258

9

(210)

57

3

(15)

45

3

3

Leasehold
land and 
buildings
£’000

–

153

153

153

–

–

–

122

122

31

103

4imprint Group plc Annual Report 2019

C. INVESTMENTS

Cost:

At 29 December 2018

Capital contribution to subsidiary undertaking

At 28 December 2019

Shares in
subsidiary
undertakings
£’000

104,182

556

104,738

The capital contribution represents IFRS 2 ‘Share-based Payments’ charges in respect of US subsidiaries which will not be recharged until the 
options vest.

SUBSIDIARY UNDERTAKINGS
The subsidiaries at 28 December 2019 are set out below. All of these subsidiaries are wholly owned and have ordinary share capital only, apart 
from 4imprint USA Limited and 4imprint US Group Inc., which also have preference shares. 

Company 

4imprint, Inc.

4imprint Direct Limited

4imprint UK Holdings Limited

4imprint USA Limited

4imprint North America Limited

4imprint US Group Inc.

4imprint Limited

Cavendish Place Newco No.1 Limited

4imprint Pension Trustee Company Limited

4imprint 2016 Pension Trustee Company Limited

Country of incorporation
and operation

Business

USA

England

England

England

England

USA

England

England

England

England

Promotional products

Promotional products

Holding company

Holding company

Holding company

Holding company

Dormant

Dormant

Dormant

Dormant

The dormant companies are exempt from statutory audit. There is no requirement, in the USA, for statutory audits of the US subsidiaries.

The registered address of all subsidiaries registered in England is 25 Southampton Buildings, London WC2A 1AL. The registered address  
of 4imprint, Inc. is 101 Commerce Street, Oshkosh, WI 54901, USA and of 4imprint US Group Inc. is 103 Foulk Road, Suite 202,  
Wilmington, DE 19803, USA.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW104

4imprint Group plc Annual Report 2019

Notes to the Company’s  
Financial Statements continued

D. DEFERRED TAX ASSETS

At start of period

Income statement debit

Deferred tax (debited)/credited to other comprehensive income 

Deferred tax (debited)/credited to equity

At end of period

DEFERRED TAX ANALYSIS

At 30 December 2018

Income statement charge 

Deferred tax debited to other comprehensive income

Deferred tax debited to equity

At 28 December 2019

At 31 December 2017

Income statement (charge)/credit 

Deferred tax credited/(debited) to other comprehensive income

Deferred tax credited to equity

At 29 December 2018

The deferred income tax (debited)/credited to other comprehensive income is as follows:

Tax relating to post-employment obligations

Effect of change in UK tax rate

Tax relating to losses

E. OTHER RECEIVABLES

Amounts due from subsidiary companies

Other receivables 

Prepayments and accrued income

Less non-current portion: Amounts due from subsidiary companies

Pension
£’000

2,067

(432)

(38)

–

1,597

Pension
£’000

2,381

(350)

36

–

2,067

2019
£’000

2018
£’000

4,442

4,376

(597)

(453)

(79)

(255)

276

45

3,313

4,442

ACA
£’000

Losses
£’000

Total
£’000

3

–

–

–

3

2,372

4,442

(165)

(415)

(79)

(597)

(453)

(79)

1,713

3,313

ACA
£’000

Losses
£’000

Total
£’000

2

1

–

–

3

1,993

4,376

94

240

45

(255)

276

45

2,372

4,442

2019
£’000

(31)

(7)

(415)

(453)

2018
£’000

52

(16)

240

276

2019
£’000

2018
£’000

248,287

252,254

140

53

171

55

248,480

252,480

(248,107)

(252,018)

373

462

Current amounts due from subsidiary companies are repayable on demand. The amounts are not interest-bearing. Non-current amounts due 
from subsidiary companies are due in two to five years. All amounts are interest-bearing at market rates of interest.

There is expected to be no credit losses in respect of these receivables.

105

4imprint Group plc Annual Report 2019

The carrying amounts of the Company’s trade and other receivables are denominated in the following currencies:

Sterling

US dollars

2019
£’000

2018
£’000

126,213

126,362

122,267

126,118

248,480

252,480

F. LEASES
The Company leases office space in a serviced office facility in London. The lease typically has a one to two year term. In addition, there is 
some office equipment of low value. The Company applies the IFRS 16 exemptions for short-term and low value leases. No leases contain 
variable payment terms.

Details on right-of-use assets are shown in note B.

LEASE LIABILITIES

Expiring within one year

The movement in lease liabilities in the period are shown below:

At start of period

Adjustments arising from adoption of IFRS 16 (note R)

Interest charge

Lease payments

At end of period

The amounts recognised in the income statement are as follows:

Depreciation of right-of-use assets (note B)

Interest expense on lease liabilities 

Low value leases

The cash outflow on leases in the period was £131,000.

G. OTHER PAYABLES – CURRENT

Other payables

Other tax and social security

Amounts due to subsidiary companies

Accruals

The amounts due to subsidiary companies are not interest-bearing and are repayable on demand.

2019
£’000

31

2019
£’000

–

155

155

2

(126)

31

2019
£’000

122

2

5

129

2019
£’000

92

37

590

340

2018
£’000

89

32

1,050

446

1,059

1,617

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW106

4imprint Group plc Annual Report 2019

Notes to the Company’s  
Financial Statements continued

H. PROVISIONS 

At start of period

Utilised

Released

At end of period

2019
£’000 

–

–

–

–

2018
£’000

108

(30)

(78)

–

The provisions related to dilapidation costs in respect of a property leased by the Company. The lease expired in 2018 and was not renewed.

J. RETIREMENT BENEFIT OBLIGATIONS
The amount recognised in the balance sheet represents the net liability in respect of the closed defined benefit pension scheme. Full details of 
the defined benefit scheme are contained in note 18 on pages 86 to 88.

The Sterling analysis of the balance sheet amount is as follows:

Present value of funded obligations

Fair value of scheme assets

Net obligations recognised in the balance sheet

Changes in the present value of the net defined benefit obligation are as follows:

Balance at 31 December 2017

Administration costs paid by the scheme

Exceptional items – past service costs re GMP equalisation

Interest (expense)/income

Return on scheme assets (excluding interest income)

Re-measurement gain due to changes in financial assumptions

Contributions by employer 

Benefits paid

Balance at 29 December 2018

Administration costs paid by the scheme

Interest (expense)/income

Return on scheme assets (excluding interest income)

Re-measurement gains due to changes in scheme experience

Re-measurement gains due to changes in demographic assumptions

Re-measurement loss due to changes in financial assumptions

Contributions by employer 

Benefits paid

Balance at 28 December 2019

2019
£’000

2018
£’000

(27,740)

(26,090)

18,343

14,256

(9,397)

(11,834)

Present
value of 
obligations
£’000

Fair value
of scheme 
assets
£’000

Net
obligation
£’000

(27,194)

13,792

(13,402)

(237)

(562)

(666)

–

–

364

(237)

(562)

(302)

–

(1,461)

(1,461)

1,185

–

1,185

–

2,945

2,945

1,384

(1,384)

–

(26,090)

14,256

(11,834)

(244)

(720)

–

424

(244)

(296)

–

1,858

1,858

1,116

1,119

(3,930)

–

–

–

1,116

1,119

(3,930)

–

2,814

2,814

1,009

(1,009)

–

(27,740)

18,343

(9,397)

107

4imprint Group plc Annual Report 2019

K. AMOUNTS DUE TO SUBSIDIARY COMPANIES – NON-CURRENT
The amounts due to subsidiary companies of £122,193,000 (2018: £126,103,000) are due in two to five years. The loans are interest-bearing at 
market rates of interest, ranging from 8.0% to 8.2%

L. CASH USED IN OPERATIONS

Operating loss

Adjustments for:

Depreciation charge

Amortisation of right-of-use assets

Exceptional non-cash items 

Decrease in exceptional accrual

Share option charges 

Defined benefit pension administration charge

Contributions to defined benefit pension scheme 

Changes in working capital:

Decrease/(increase) in trade and other receivables

(Decrease)/increase in trade and other payables

Movements in amounts due to/from subsidiary undertakings

Cash used in operations

2019
£’000 

2018
£’000

(2,004)

(3,017)

3

122

–

–

172

244

9

–

562

(39)

605

237

(2,814)

(2,945)

32

(98)

(404)

(54)

75

516

(4,747)

(4,051)

The exceptional non-cash items in 2018 related to past service costs for pensioner GMP equalisation (see note 4 on page 77).

M. SHARE CAPITAL

Allotted and fully paid

28,085,530 (2018: 28,085,530) ordinary shares of 38 6/13p each 

2019
£’000

2018
£’000

10,802

10,802

During the period no ordinary shares were issued (2018: none). Share option exercises were satisfied by transfer of shares from an employee 
benefit trust.

The options that have been granted and were outstanding under the Company’s share option schemes at the year-end are shown in note 22 
on page 91. Full details of the share option schemes are given in note 23 on pages 92 and 93.

Employees of the Company had interests in 2,613 SAYE options (2018: 5,828).

N. DISTRIBUTABLE RESERVES
The profit and loss reserve of £180,424,000 (2018: £177,109,000) in the Company includes £125,915,000 (2018: £125,915,000), which is 
non-distributable.

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSADDITIONAL INFORMATIONOVERVIEW108

4imprint Group plc Annual Report 2019

Notes to the Company’s  
Financial Statements continued

O. CONTINGENT LIABILITIES
The Company had no known contingent liabilities at 28 December 2019 (2018: none).

P. EMPLOYEES

Wages and salaries

Social security costs

Pension costs – defined contribution plans 

Share option charges

2019
£’000

918

114

9

131

2018
£’000

852

104

9

557

1,172

1,522

The average number of people, including Executive Directors, employed by the Company during the period was 4 (2018: 4).

Q. RELATED PARTY TRANSACTIONS
During the period the Company has been party to a number of transactions with fellow subsidiary companies:

Income statement

Finance income due from subsidiary companies

Finance costs due to subsidiary companies

Balance sheet

Interest-bearing loans due from subsidiary companies at end of period 

Interest-bearing loans due to subsidiary companies at end of period

Key management compensation, comprising remuneration of the Directors, was:

Salaries, fees and short-term employee benefits

Social security costs

Share option charges

2019
£’000

2018
£’000

20,261

19,824

10,109

9,762

248,107

252,018

122,193

126,103

2019
£’000

2018
£’000

1,929

1,774

106

198

94

236

2,233

2,104

All related party transactions were made on terms equivalent to those that prevail in arm’s length transactions. 

R. IMPACT OF NEW ACCOUNTING STANDARDS
On transition to IFRS 16 the modified retrospective option was selected, with no restatement of prior periods. The exemptions for low value 
assets and leases with a duration of 12 months or less were taken. It was not possible to ascertain the interest rates implicit in the existing 
leases, therefore the lease liabilities were discounted at the lessees’ incremental borrowing rates. The weighted average rate used was 2.75%.

As the option to not restate prior periods was selected, the implementation of IFRS 16 ‘Leases’ has resulted in a revision to the opening equity 
of the Group. As the lease had only just over one year to run, this results in an opening adjustment to reduce net equity by £2,000, with the 
creation of a right-of-use asset with net book value of £92,000 and a lease liability of £94,000. The impact on profit for the year was only 
£1,000 and there was no impact on overall cash flow.

 
 
109

4imprint Group plc Annual Report 2019

Alternative Performance Measures

An Alternative Performance Measure (“APM”) is a financial measure of historical or future financial performance, financial position, or cash 
flows, other than a financial measure defined or specified within IFRS.

The Group uses APMs to supplement standard IFRS measures to provide users with information on underlying trends and additional financial 
measures, which the Group considers will aid the users’ understanding of the business.

DEFINITIONS
Underlying operating profit is profit before defined benefit pension charges and exceptional items. The defined benefit pension plan relates 
to employees and former employees of businesses sold by the Group and not to employees of the ongoing business. Exceptional items are 
defined below. Both these items may be volatile in magnitude and distort the underlying performance measures of the ongoing business. 
A reconciliation of underlying operating profit to operating profit is shown in note 1 and the calculation of underlying EPS is shown in note 7.

Underlying operating margin % is underlying operating profit divided by total revenue.

Exceptional items are income or costs that are both material and non-recurring. 

Revenue per marketing dollar is the total revenue of the Group divided by the total marketing expense of the Group. This provides a measure 
of the productivity of the marketing expenditure, which is a cornerstone of the Group’s organic revenue growth strategy.

Free cash flow is defined as the net movement in cash and cash equivalents, before distributions to Shareholders but including exchange 
gains/(losses) on cash and cash equivalents. It is a measure of cash available for allocation in line with the Group’s capital allocation policy 
(see page 20).

Cash conversion is defined as the percentage of free cash flow to underlying operating profit and is provided as a measure of the efficiency of 
the Group’s business model (see pages 16 and 17) to generate cash.

Return on average capital employed is defined as underlying profit before tax divided by the simple average of opening and closing non-
current assets, excluding deferred tax, plus net current assets and non-current lease liabilities. This is given to show a relative measure of the 
Group’s efficient use of its capital resources.

Capital expenditure is defined as purchases of property, plant and equipment and intangible assets net of proceeds from the sale of property, 
plant and equipment. These numbers are extracted from the cash flows from investing activities shown in the Group cash flow statement.

Underlying operating cash flow is defined as cash generated from operations, before pension contributions and defined benefit pension 
administration charges, less capital expenditure. This reflects the cash flow directly from the ongoing business operations.

Underlying profit before tax is defined as profit before tax excluding defined benefit pension scheme charges and exceptional items.

Underlying profit after tax is defined as profit after tax before defined benefit pension scheme charges and exceptional items, net of any 
related tax charges.

Underlying earnings per share is defined as underlying profit after tax divided by the weighted average number of shares in issue during the 
financial year.

I

N
F
O
R
M
A
T
O
N

I

A
D
D

I

I

T
O
N
A
L

STRATEGIC REPORTCORPORATEGOVERNANCEFINANCIALSTATEMENTSOVERVIEW 
110

4imprint Group plc Annual Report 2019

Five Year Financial Record

INCOME STATEMENT

Revenue

2019
$’000

2018
$’000

2017
$’000

2016
$’000

2015
$’000

860,844

738,418

627,518

558,223

497,219

Underlying* operating profit

53,932

45,359

42,029

37,947

33,215

Defined benefit pension scheme administration costs

Exceptional items

Operating profit

Finance income

Finance costs

Net pension finance charge

Profit before tax

Taxation

Profit for the period

(312)

–

(316)

(721)

(291)

(311)

(454)

(2,940)

(394)

(858)

53,620

44,322

41,284

34,696

31,963

818

(67)

250

(23)

(378)

(403)

3

(125)

(503)

22

(46)

37

(7)

(521)

(836)

53,993

44,146

40,659

34,151

31,157

(11,276)

(8,952)

(11,734)

(9,672)

(8,462)

42,717

35,194

28,925

24,479

22,695

*  Underlying has been restated to include share option charges in 2017, 2016 and 2015.

Basic earnings per ordinary share

152.42c

125.61c

103.15c

87.27c

81.26c

Dividend per share – paid and proposed

84.00c

70.00c

118.10c

52.50c

38.89c

BALANCE SHEET

Non-current assets (excluding deferred tax)

27,506

20,096

19,967

20,020

19,365

2019
$’000

2018
$’000

2017
$’000

2016
$’000

2015
$’000

Deferred tax assets

Net current assets

Retirement benefit obligations

Other liabilities

Shareholders’ equity

4,338

5,636

5,912

5,030

4,388

44,792

33,482

35,083

25,299

28,781

(12,305)

(15,016)

(18,106)

(19,290)

(23,114)

(1,383)

(931)

(763)

(1,734)

(968)

62,948

43,267

42,093

29,325

28,452

Net cash

41,136

27,484

30,767

21,683

18,381

111

4imprint Group plc Annual Report 2019

Registered Office and  
Company Advisers

4imprint Group plc
25 Southampton Buildings
London WC2A 1AL
Telephone  +44 (0)20 3709 9680
E-mail 

hq@4imprint.co.uk

Registered number
177991 England

Independent auditor
Ernst & Young LLP
No. 1 Colmore Square
Birmingham B4 6HQ

Joint stockbrokers 
Peel Hunt LLP
Moor House
120 London Wall
London EC2Y 5ET

Liberum Capital Limited
Ropemaker Place
25 Ropemaker Street
London EC2Y 9LY

Registrar and transfer office
Link Asset Services
The Registry
34 Beckenham Road
Beckenham
Kent BR3 4TU

Bankers
Lloyds Bank plc
JPMorgan Chase Bank, N.A.

STRATEGIC REPORTCORPORATEGOVERNANCEOVERVIEWFINANCIALSTATEMENTSADDITIONAL INFORMATION112

4imprint Group plc Annual Report 2019

Notes

Group plc

Group office
4imprint Group plc
25 Southampton Buildings 
London WC2A 1AL
Telephone  +44 (0)20 3709 9680
E-mail 

hq@4imprint.co.uk

Trading offices
USA
4imprint, Inc.
101 Commerce Street
Oshkosh
WI 54901, USA
Telephone  +1 920 236 7272
+1 920 236 7282
Fax 
sales@4imprint.com
E-mail 

UK
4imprint Direct Limited
5 Ball Green
Cobra Court
Trafford Park
Manchester M32 0QT
Freephone  0800 055 6196
Telephone  +44 (0)161 850 3490
+44 (0)161 864 2516
Fax 
sales@4imprint.co.uk
E-mail 

4
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