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4imprint Group plc

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FY2023 Annual Report · 4imprint Group plc
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Group plc

Annual  
Report & 
Accounts 
2023

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4imprint Group plc Annual Report & Accounts 2023

Our purpose is to harness the 
enduring appeal of promotional 
products to help our customers 
build their brand, promote 
their initiatives, achieve their 
marketing goals and make 
lasting connections with those 
who are important to them. 

Contents

OVERVIEW

01  Highlights
02  At a Glance
04  Chairman’s Statement

STRATEGIC REPORT

06  Chief Executive’s Review
09  Strategic Objectives
12  Key Performance Indicators
14  Market Position
18  Business Model
20  Sustainability
38  Financial Review
44  Principal Risks & Uncertainties
54  Stakeholder Engagement
58 

 Non-Financial and Sustainability 
Information

CORPORATE GOVERNANCE

 Statement on Corporate Governance

60  Corporate Governance Report
62  Board of Directors
64 
68  Nomination Committee Report
71  Audit Committee Report
75 

 Annual Statement by the Chair of the 
Remuneration Committee

78  Remuneration Report
93  Directors’ Report
95 

 Statement of Directors’ Responsibilities

FINANCIAL STATEMENTS

Independent Auditor’s Report

96 
104  Group Income Statement
105   Group Statement of Comprehensive 

Income

106  Group Balance Sheet
107   Group Statement of Changes 
in Shareholders’ Equity
108  Group Cash Flow Statement
109  Notes to the Financial Statements
135  Company Balance Sheet
136   Company Statement of Changes 

in Shareholders’ Equity

137  Company Cash Flow Statement
138   Notes to the Company’s Financial 

Statements

ADDITIONAL INFORMATION

146  Alternative Performance Measures
148  Five Year Financial Record
IBC   Registered Office and Company 

Advisers

With every order we are trusted to 
carry a distinctive logo or message 
on our products, so we understand 
clearly that our primary aim is to be 
certain to make our customers and 
their organisations shine. 

We deliver on this trust by cultivating 
an authentic environment where our 
people are valued and empowered to 
do their best work. 

Our priority is to attract and retain a 
diverse team, each member of which 
is committed to creating mutually 
beneficial, sustainable outcomes for 
all stakeholders and the environment, 
in turn protecting and strengthening 
the long-term interests of the 
Company and our Shareholders.

Find out more online:  
investors.4imprint.com

4imprint Group plc Annual Report & Accounts 2023

HIGHLIGHTS

Operational overview

  Continued market share gains driving very strong 

  2,090,000 total orders received in 2023 (2022: 

financial results

  Marketing activities remain productive, including 
further development of the brand component 

  Net operating margin above 10%, reflecting 

1,860,000); 311,000 new customers acquired in the 
year (2022: 307,000)

  Group well financed with cash and bank deposits 

of $104.5m (2022: $86.8m)

stability in supply chain conditions, improvement  
in year-on-year gross margins and some 
operational leverage

  $20m project to expand capacity at the Oshkosh 
distribution centre underway, including planned 
extension of solar array

Financial overview

REVENUE

$1,326.5m
+16%
2022: $1,140.3m

OPERATING PROFIT

$136.2m
+32%
2022: $102.9m

CASH AND BANK DEPOSITS

$104.5m
+20%
2022: $86.8m

PROFIT BEFORE TAX

$140.7m
+36%
2022: $103.7m

BASIC EPS

377.9c
+32%
2022: 285.6c

TOTAL PAID AND PROPOSED REGULAR DIVIDEND PER SHARE

TOTAL PAID AND PROPOSED REGULAR DIVIDEND PER SHARE

215.0c
+34%
2022: 160.0c

167.8p
+27%
2022: 132.2p

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01

 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

AT A GLANCE

A platform for 
delivery of organic 
revenue growth

We are a direct marketer of 
promotional products with 
operations in North America, the UK 
and Ireland. Excellent progress has 
been made by the Group during the 
course of 2023, giving rise to a strong 
financial performance for the year.

What we do
We make it easy for our customers to 
promote their service, product or event. 
Our customers know that promotional 
products from 4imprint’s extensive 
range along with personal, expert 
service on every order will ensure that 
their name – and brand – looks great in 
front of their target audience.

Our objective
Our objective is to deliver market-
beating organic revenue growth 
by expanding our share in the still 
fragmented markets in which we 
operate. We aim to establish 4imprint 
as ‘the’ leading promotional products 
brand within our target audience 
through sustained investment in an 
evolving marketing portfolio.

02

4imprint Group plc Annual Report & Accounts 2023

Where we do it
We operate the same business model in two primary geographical markets:

NORTH AMERICA

UK & IRELAND

Most of our revenue is generated in the  
USA and Canada, serviced from an office,  
production and distribution facilities in  
Oshkosh and Appleton, Wisconsin.

Customers in the UK and Irish markets 
are serviced from an office in Manchester, 
England. 

REVENUE

REVENUE

$1,302.6m

$23.9m 

98%

EMPLOYEES

1,593

2%

EMPLOYEES

45

December 2023

December 2023

Five year growth

REVENUE ($m)

$1,326.5m

23

22

21

20

19

1,326.5

1,140.3

560.0

787.3

860.8

OPERATING PROFIT ($m)

$136.2m

136.2

102.9

23

22

21

20

19

30.6

4.0

53.6

BASIC EARNINGS PER SHARE (c)

377.9c

377.9

285.6

23

22

21

20

19

80.5

11.0

152.4

How we do it
Our business operations are focused around a highly developed direct marketing business model. Organic revenue growth is 
delivered by using a wide range of data-driven, online, offline and brand-based marketing techniques to capture market share in the 
large and fragmented promotional product markets that we serve.

Reaching our customers
Innovative marketing allows 
us to introduce millions of 
potential customers to tens 
of thousands of customised 
products.

Looking after our 
customers
We have an exceptional 
culture revolving around 
the delivery of remarkable 
customer service, and a robust 
satisfaction guarantee that our 
customers can rely on.

Our product range
Our merchandisers work 
closely with our suppliers 
to continuously update 
and curate our extensive 
product range.

Application of 
technology
Our appetite for technology 
delivers an attractive 
customer experience, an 
efficient order processing 
platform and sophisticated 
data-driven analytics.

03

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4imprint Group plc Annual Report & Accounts 2023

CHAIRMAN’S STATEMENT

Another strong 
financial 
performance

“ The Group has 
made significant 
operational 
and financial 
progress in 2023.”

04

4imprint Group plc Annual Report & Accounts 2023

The Board remains committed to the 
Group’s strategy and business model as 
well as being confident in the strength of 
its competitive position. 

Sustainability
Further good work has been done in 
pursuing innovative and appropriate ways 
to minimise the environmental impact of 
our operations. Enhanced energy saving 
and renewable energy initiatives have 
continued and valuable work has been 
done in calculating and understanding 
the full extent of our GHG Protocol Scope 
3 emissions.

Significant progress has been made 
in expanding our Better Choices™ 
sustainable product initiative. More 
than 15,000 Better Choices™ ‘tags’ have 
now been applied to items included 
in the programme and a particular 
focus has been on integrating products 
from our own private label brands into 
this initiative.

Pension
In June 2023 we took a significant 
further step in the Group’s long-term 
commitment to fully de-risk its legacy 
defined benefit pension obligations. 
Through the purchase of a bulk annuity 
‘buy-in’ insurance policy, we were able 
to eliminate inflation, interest rate and 
longevity risks in respect of substantially 
all remaining pension benefits. A cash 
lump sum of $4.1m was paid by way of 
a ‘top-up’ premium for the transaction, 
after which balance sheet volatility 
will cease and future deficit reduction 
contributions of around $4m per year 
will no longer be required. 

Dividend
The Group finished 2023 in a very strong 
financial position, with cash and bank 
deposits of $104.5m (2022: $86.8m). 
The Board recommends a final dividend 
per share of 150.0c (2022: 120.0c), 
giving a total paid and proposed 2023 
regular dividend per share of 215.0c 
(2022: 160.0c). 

The use of the Group’s large cash 
balance is under regular review in 
accordance with the Group’s capital 
allocation framework and balance sheet 
funding guidelines. 

Performance summary
Building on the momentum generated 
by a healthy post-pandemic rebound 
that began in 2022, the Group 
delivered another very strong financial 
performance in 2023.

Group revenue for 2023 was $1.33bn, 
an increase of $0.19bn or 16% over 
2022. Profit before tax for the year was 
$140.7m (2022: $103.7m), driving an 
increase in basic earnings per share 
to 377.9c (2022: 285.6c). The business 
model was characteristically cash-
generative, with cash and bank deposits 
at the end of 2023 of $104.5m (2022: 
$86.8m), leaving the Group well financed 
entering 2024.

Total orders received for the full 
year were up 12% over 2022, a good 
performance reflecting continued 
market share gains. These gains were 
made despite challenging year-on-year 
comparatives from April onwards and a 
slow-down in growth in the promotional 
products industry in the second half 
of 2023 reflecting a more cautious 
macroeconomic environment. 

The financial dynamics within the 
business are strong. Considerable 
progress was made in gross margin 
percentage which improved by more 
than two percentage points against the 
prior year. Productivity of marketing 
spend has remained encouraging, with 
our headline revenue per marketing 
dollar KPI remaining above $8 for 
the full year. As trailed in last year’s 
Annual Report, significant incremental 
investment in the business was approved 
by the Board at the start of 2023. This 
investment, primarily in people, has 
enabled us to consolidate realised gains 
as well as underpinning future growth 
prospects. In combination, these factors 
resulted in an annual operating margin 
exceeding 10%. 

Strategy
Our strategic direction is clear and has 
not changed. We aim to deliver market-
beating organic revenue growth by 
increasing our share in the large but 
fragmented markets in which we operate.

We take a long-term view of the business 
and its prospects. An important aspect 
of this is our commitment to the further 
development of the brand component of 
our marketing, which we expect to be a 
key growth driver in coming years. 

Equally important in ensuring the Group’s 
success is an unwavering commitment 
to the 4imprint culture, which has been 
crucial in allowing us to attract and retain 
the depth of talent necessary to underpin 
our growth ambitions. Our team 
members are essential to our success. 

Board
In August 2023 Charlie Brady stepped 
down from the Board due to a 
challenging health issue. Charlie joined 
the Board in 2015 and over his years with 
4imprint made a significant contribution 
to the strategic development of the 
Group. His wit and wisdom are greatly 
missed by his former Board colleagues.

Outlook
The Group has made significant 
operational and financial progress in 
2023, reflecting a clear strategy and a 
highly resilient business model. 

Trading results in the first two months 
of 2024 have been in line with both the 
Board’s expectations and consensus 
forecasts. We are confident that we will 
continue to take market share.

PAUL MOODY
CHAIRMAN
12 March 2024

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05

 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

CHIEF EXECUTIVE’S REVIEW

Consistent 
market 
share gains

Performance overview
2023 was another year of record 
results for 4imprint. This remarkable 
performance reflects the strength of 
our strategy in driving continued market 
share growth. As ever, this growth was 
underpinned by the outstanding efforts 
of our team members and the strength 
of the relationships we have with our 
supplier partners. Excellent progress has 
been made in 2023 on several important 
initiatives within the business. 

As we noted in our half-year report, 
trading momentum in the first half of 
2023 was favourable, with total orders 
received up 18% over 2022. At the time, 
however, we were careful to set these 
results firmly in the context of weak prior 
year comparatives in the first half of 
2022. As we expected, the percentage 
increases in total order activity over the 
prior year moderated over the second 
half of the year, reflecting the much more 
challenging year-on-year comparatives 
that included a period of significant 
recovery from the pandemic.

In addition, the second half of 2023 
saw softening demand patterns in the 
promotional products industry typical 
of a less buoyant general economic 
environment. Recently released research 
from ASI, a North American industry 
body, indicated that in the fourth quarter 
of 2023 year-over-year sales for industry 
distributors in aggregate were essentially 
flat, a marked deceleration as compared 
to the prior year. We continued to gain 
market share against this backdrop.

06

4imprint Group plc Annual Report & Accounts 2023

2023 
$m

2022 
$m

1,302.6
23.9

1,120.5
19.8

1,326.5

1,140.3

2023 
$m

141.2
(5.0)

136.2

2022 
$m

107.9
(5.0)

102.9

Change

+16%
+21%

+16%

Change

+31%
0%

+32%

After a step change in profitability in the 
prior year, the Group delivered another 
very strong result in 2023. Operating 
profit for 2023 of $136.2m was 32% 
above the 2022 comparative of $102.9m, 
producing an operating margin for the 
year of 10.3% (2022: 9.0%). Other than 
the revenue growth outlined above, 
three major themes contributed to this 
strengthening in net return: 
 – Gross margin percentages improved 
by more than two percentage points 
against the prior year. This favourable 
movement was driven mainly by price 
adjustments, supplier rebates, more 
stable product input prices and lower 
freight costs.

 – Productivity of marketing spend 

 –

was encouraging, with our headline 
revenue per marketing dollar KPI 
remaining above the $8 mark for the 
full year. For comparison purposes, 
this KPI was below $6 in the pre-
pandemic year of 2019.
Some operational gearing over the 
fixed and semi-fixed elements of the 
cost base, but as anticipated this was 
lower than usual as a result of the 
significant incremental investment 
in the business, primarily in people, 
to support what is now a much 
larger business.

The 4imprint direct marketing business 
model remains very cash generative, with 
free cash flow in the year of $128.5m 
(2022: $63.9m) leading to cash and 
bank deposits at the 2023 year-end 
of $104.5m (2022: $86.8m).

Operational highlights
Significant operational progress was 
made in 2023. Much of this was related to 
bolstering resources in the business after 
a particularly demanding year managing 
$350m in incremental organic revenue 
growth in 2022.
 – People. Our team members are 

essential to our current and future 
success. In our 2022 Annual Report 
we identified our intention to make a 
significant investment in the business 
in 2023, primarily in people, in order 
to consolidate existing gains and 
strengthen our platform for future 
profitable growth. Even though the 
labour market has remained tight, 
we have been able to attract the 
high-quality talent that we need in a 
variety of areas across the business, 
both in terms of those who directly 
support our increasing order count 
as well as people to strengthen 
our organisational structure for 
the future. The results have been 
tangible: whereas the second half 
of 2022 was a time of acute stress 
operationally, 2023 was calm and 
efficient, leading to lower order 
adjustments and cancellations, 
better credits/claims experience and 
shorter lead times, all of which led to 
improved customer service. We have 
continued with the development of 
our ‘hybrid’ working environment for 
team members who previously would 
have worked in the office. This model 
will remain as a permanent option for 
desk-based team members. 

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07

Revenue

North America
UK & Ireland

Total

Operating profit

Direct Marketing operations
Head Office costs

Total

In total 2,090,000 orders were received 
in 2023, representing an increase of 
12% over 2022. In line with historical 
patterns, existing customer orders made 
up the majority, with 1,561,000 orders 
representing a 14% increase over 2022. 
This strength in existing customer orders 
gives us reassurance in respect of the 
resilience and reliability of the customer 
file moving forward. 

529,000 new customer orders were 
received in 2023, an increase of 2% 
over 2022. We acquired 311,000 new 
customers in the year, representing a 
gain of 1% over the 307,000 acquired in 
2022. As well as being a function of much 
tougher comparatives in the second half 
of 2022, the relative slow-down in new 
customer acquisition also correlates 
clearly with the softening demand 
patterns in the industry. 

Average order values in 2023 were 1% 
above prior year, driven by changes 
in the merchandising mix, customer 
preferences and price adjustments 
through the year. This led to a total 
increase at the demand revenue level 
(value of orders received) of 13% 
over 2022.

As the year progresses, we anticipate that 
2024 will bring more normalised demand 
comparatives and an improved, more 
typical balance between new and existing 
customer activity.

These demand numbers laid the base 
for a strong financial performance. 
Group revenue for 2023 was $1.33bn, 
representing an increase of 16% or 
$0.19bn over 2022. The difference 
between the 13% increase at demand 
level and the 16% gain in reported 
revenue is explained mostly by a return 
to normal experience in 2023 in respect 
of cancelled orders and customer credits/
claims. These effects had been elevated 
in 2022 due to the global and local supply 
chain disruption that caused significant 
adjustments and delays to order flow in 
that year.

 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

CHIEF EXECUTIVE’S REVIEW CONTINUED

Looking ahead
Our operations are robust and scalable, 
especially in the light of the investment 
in the business highlighted in this report. 
We are confident that we will continue  
to take share in the markets in which  
we operate. 

Sustainability
Good progress was made on our ESG 
agenda in 2023.
 – We maintained and renewed our 

 –

 –

 –

CarbonNeutral® business certification.
The team has worked on further 
energy and waste reduction initiatives, 
including a renewable energy initiative 
through our local energy provider, 
with the ultimate goal of moving 
towards clean energy initiatives 
and reducing reliance on carbon 
offset products.
The existing solar panel array 
will be supplemented and 
extended in capacity as part of the 
expansion project at the Oshkosh 
distribution centre.
There has been exciting progress in 
expanding and developing our Better 
Choices™ sustainable products range. 
More than 15,000 Better Choices™ 
‘tags’ (2022: 8,000) have now been 
applied to items meeting qualification 
for the programme.

“ Significant 
operational 
progress was made 
in 2023. Much of 
this was related to 
bolstering resources 
in the business.”

 –

 – Marketing. The development of and 
investment in the brand component 
of our marketing mix has been the 
key catalyst behind our materially 
improved marketing productivity in 
recent years as compared to historical 
performance. We are confident 
that the brand element has settled 
into our proven cycle of continued 
investment in testing and refining 
the marketing mix. Most recently we 
have had initial success in our testing 
into ‘streaming’ TV which will now 
become part of our brand marketing 
investment. The improved flexibility 
offered by this evolved marketing 
portfolio enables us to take full 
advantage of the immediate market 
share opportunity, at the same time 
as strengthening the business for 
the long term.
Supply. The supply chain position 
in 2023 stands in stark contrast to 
2022. Through most of 2022 we dealt 
with acute pressure stemming from 
challenges around global logistics, 
inventory availability and production 
capacity to keep up with demand. 
During that time we relied on the 
deep relationships we have with our 
key Tier 1 suppliers to manage these 
issues as best we could. Thankfully, 
during 2023 these supply chain 
challenges have now been fully 
resolved, taking delays and friction 
out of the process and enabling us to 
deliver the ‘4imprint Certain’ service 
that our customers come to us for.
Screen-printing. Our new screen-
print facility in Appleton, Wisconsin, 
went live for production in April 
2023. We have been fortunate to 
recruit the team members required 
for the new operation. A second 
shift launched in the first quarter of 
2024, and our intention is to scale up 
further to support our overall apparel 
decoration capability.

 –

 – Oshkosh facilities. The Board has 

authorised a further major expansion 
at our distribution centre site in 
Oshkosh, Wisconsin. This facility 
expansion is aimed primarily at 
supporting the continued growth of 
the apparel category of our product 
range. The current footprint will 
increase from just over 300,000 sq.ft. 
to at least 450,000 sq.ft. Construction 
is already under way, with a target 
operational date of Q3 2024. The 
overall cost of the project will be 
around $20m.

08

4imprint Group plc Annual Report & Accounts 2023

STRATEGIC OBJECTIVES

Building a commercially and 
environmentally sustainable business 
that delivers value to all stakeholders

OBJECTIVES

  To protect and enhance the 4imprint brand 
as synonymous with the principles and 
values that it represents

  To deliver the extraordinary customer 

service required to acquire and retain the 
customer relationships that support long-
term value creation

  To curate and preserve a distinct and diverse 
culture that develops, empowers and values 
team members

  To embrace environmental initiatives tailored 
to achieve maximum impact in the context of 
our business and operations

  To maintain collaborative and mutually 

beneficial relationships with our supplier 
partners, grounded in clear social and 
ethical expectations

  To support, participate in and give back to 

our local communities

KEY ENABLERS

 – Relentless focus on excellence in customer service
 – Culture guided by application of the 4imprint 

 –

Compass and ‘The Golden Rule’
Investment in environmental initiatives, and setting 
of clear and measurable performance targets
 – Clear social and ethical policies and expectations
 –
 – Charitable giving programme and encouragement 
of all team members to volunteer or otherwise 
participate in their local communities

4imprint Supply Chain Code of Conduct

KPIs (SEE PAGES 12 AND 13)

 –
 –

Year-over-year (YOY) revenue growth
24-month customer retention

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4imprint Group plc Annual Report & Accounts 2023

STRATEGIC OBJECTIVES CONTINUED

Market leadership 
driving organic 
revenue growth

Cash generation 
and profitability

OBJECTIVES

OBJECTIVES

  To establish 4imprint as ‘the’ recognised 
promotional products brand within our 
target audience

  To be the leading direct marketer of 

promotional products in the markets in 
which we operate

  To expand share in fragmented markets 

through sustained investment in a diversified, 
evolving marketing portfolio

  To set challenging organic revenue targets 

linked directly to the Group’s strategy

  To deliver reliable and increasing free cash 

flow over the medium to longer term

  To balance short-term profitability with 

marketing investment opportunities leading 
to sustainable long-term free cash flow and 
EPS growth

KEY ENABLERS

KEY ENABLERS

 – Competitive advantage through continuous 

development of and sustained investment in:
 – People
 – Marketing
 –

Technology

 – Differentiation through operational excellence:

 – Customer service
 – Merchandising and supply
 –

Efficient processing at scale of individually 
customised, time-sensitive orders

KPIs (SEE PAGES 12 AND 13)

YOY revenue growth

 –
 – Number of orders received
 –
24-month customer retention
 – Revenue per marketing dollar

10

 – Reinvestment of cash generated from operations 

into organic growth initiatives based on multi-year 
revenue/return projections

 – Disciplined approach to investment:

 – Marketing investment based on our assessment 
of both prevailing market conditions and a 
combination of current and future customer-
centric metrics, including prospecting yield 
curves, retention patterns and lifetime revenue 
profiles

 – Capital investment evaluated based on cash 

payback and discounted cash flow parameters

 – Direct marketing ‘drop-ship’ business model, 

facilitating efficient working capital management
Low capital intensity

 –

KPIs (SEE PAGES 12 AND 13)

 – Revenue per marketing dollar
 – Operating margin
 – Basic earnings per share
 – Cash conversion

4imprint Group plc Annual Report & Accounts 2023

Effective capital 
structure

Shareholder  
value

OBJECTIVES

OBJECTIVES

  To maintain a stable and secure balance 
sheet aligned with the Group’s growth 
objectives

  To deliver increasing Shareholder value 

through execution of the Group’s 
growth strategy

  To have the flexibility to be able to continue 
investing in the business through different 
economic cycles

  To enable the Group to act swiftly when 

investment opportunities arise

  To meet our legacy defined benefit pension 

commitments as they fall due

KEY ENABLERS

KEY ENABLERS

 – Conservative balance sheet funding approach
 – Capital allocation priorities in line with strategic 

objectives

 –

Financial discipline in evaluation of investment 
opportunities

 – Clear priorities in capital allocation:

KPIs (SEE PAGES 12 AND 13)

 – Cash balance
 – Return on average capital employed
 – Pension asset/(deficit)
 –

Total Shareholder Return (TSR)

 – Organic growth initiatives
 – Regular dividend payments
 – Residual legacy pension funding
 – M&A opportunities
 – Other Shareholder distributions

KPIs (SEE PAGES 12 AND 13)

 – Basic earnings per share
 – Dividends per share
 –

TSR

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4imprint Group plc Annual Report & Accounts 2023

KEY PERFORMANCE INDICATORS

REVENUE GROWTH ($m)

$1,326.5m +16%

NUMBER OF ORDERS RECEIVED (‘000)

2,090 +12%

23

22

21

20

19

 1,326.5 

 1,140.3 

 787.3 

560.0

860.8

23

22

21

20

19

529

519

426

1,003

268

692

457

1,130

1,561

New

1,341

Existing

Following the record-breaking organic growth levels recorded in 
2022, the business saw continued encouraging results in 2023. 
The year-on-year growth of 16% benefitted from continued 
marketing productivity and improved supply chain conditions. 
This is a key measure of progress towards our strategic 
objectives. 

Orders received (demand) statistics are collated on a daily, 
weekly and monthly basis to evaluate performance against 
targets in our operational plan for both new and existing 
customers. Analysis of order patterns offers a clear and 
immediate measure of operational performance. 

24-MONTH CUSTOMER RETENTION (%)

REVENUE PER MARKETING DOLLAR ($)

45%

23

22

21

20

19

45

41

38

43

43

$8.30

23

22

21

20

19

8.30

8.86

6.17

6.03

5.58

The 24-month customer retention rate offers visibility as to 
the broad stability and strength of the customer file. The 
2023 results highlight the full post-pandemic recovery of the 
24-month customer retention rate. 

Revenue per marketing dollar gives a measure of the productivity 
of our investment in marketing. 2023 represents a sustained and 
material improvement from our pre-pandemic historical norms 
following the expansion of the brand advertising component of 
the mix.

OPERATING MARGIN (%)

10.3%

23

22

21

20

19

3.9

0.7

6.2

10.3

9.0

CASH CONVERSION (%)

120%

23

22

21

20

19

120

91

63

96

320

Operating margin percentage shows the profitability of the 
Group’s trading operations. The marked increase in profitability 
has been driven by favourable demand, recovery in gross 
margin percentage, productive marketing spend and general 
operational gearing.

Cash conversion measures the efficiency of the 4imprint 
business model in the conversion of operating profits into 
operating cash flow. The high conversion rate in 2023 reflects 
both good working capital management and the unwinding of an 
elevated net working capital balance at the 2022 year-end. 

12

4imprint Group plc Annual Report & Accounts 2023

CASH AND BANK DEPOSITS ($m)

$104.5m

23

22

21

20

19

41.6

39.8

41.1

104.5

86.8

RETURN ON AVERAGE CAPITAL EMPLOYED (ROACE) (%)

104%

23

22

21

20

6

19

41

104

94

86

Our balance sheet funding guidelines call for the business to 
aim for a target cash balance at the end of each financial year. 
This KPI reflects the Group’s performance in managing its cash 
resources relative to its capital allocation priorities. The 2023 
cash balance remains healthy.

This KPI shows the Group’s efficiency in the use of its capital 
resources. It is influenced by profitability, working capital 
management and productive capital investment.

PENSION ASSET/(DEFICIT) ($m)

$0.0m

23

22

21

20

19

(12.3)

0.0

1.2

2.0

(3.3)

BASIC EARNINGS PER SHARE (EPS) (c)

377.9c

377.9

285.6

23

22

21

20

19

11.0

80.5

152.4

This KPI demonstrates the substantial efforts made in recent 
years in the de-risking of the Group’s legacy defined benefit 
plan. The purchase of a ‘buy-in’ insurance policy in 2023 
was a significant further step towards fully de-risking our 
pension obligations.

EPS growth over time gives a clear indication of the financial 
health of the business and is a key component of the delivery of 
Shareholder value. The 32% increase in EPS in 2023 reflects the 
strong trading performance in the year.

DIVIDENDS PER SHARE (DPS) (c)

TOTAL SHAREHOLDER RETURN (TSR) (% in year)

215.0c

REGULAR
23

22

21

45.0

0.0

20

19

25.0

215.0

160.0

200.0

Regular

Special

15%

23

22

21

20

19

15

10

(27)

54

61

DPS provides a tangible measure of the delivery of Shareholder 
value. The 2023 regular dividend is in line with the Board’s 
guidelines to increase the regular dividend payment broadly 
in line with EPS growth.

Our aim is to deliver consistent performance and attractive TSR. 
The disruptive effects of the pandemic and subsequent recovery 
are clearly demonstrated over the five year period.

13

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4imprint Group plc Annual Report & Accounts 2023

MARKET POSITION

Maintaining a 
leadership position 
in the markets 
we serve

“ Promotional products 
are purchased by 
a wide range of 
individuals within all 
types of businesses 
and organisations.”

14

4imprint Group plc Annual Report & Accounts 2023

We define our customer as the individual 
placing the order, rather than the 
business or organisation for which the 
individual works or with which he/she 
is associated. Our customer base is 
widely dispersed geographically, by size 
of business/organisation and across 
commercial, governmental, educational, 
charitable, religious and other segments.

Our target customer will typically be 
working at an organisation with 25 or 
more employees and $1m or more in 
annual revenue. No single customer 
comprises a material part of 4imprint’s 
overall revenue.

Where we do business
We operate in two primary 
geographical markets:
 – North America: The estimated 

market size of the US and Canadian 
promotional products markets 
together in 2023 is estimated 
to total around $26bn in annual 
revenue (around $25bn in 2022). 
We serve these markets from 
facilities in Oshkosh and Appleton, 
Wisconsin, USA.

 – UK & Ireland: The UK and Irish 

promotional products market size 
was estimated by industry sources in 
2023 to be around £1.2bn ($1.5bn), 
now fully recovered to pre-pandemic 
levels. Our office serving these 
markets is in Manchester, UK.

The marketplace for promotional 
products is fragmented. The US industry 
trade body, PPAI, has produced estimates 
that our largest market, the USA, is 
served by just under 26,000 distributors, 
of whom fewer than 1,000 have annual 
revenue of more than $2.5m. The 
distribution structure is similar in the 
Canadian and UK/Irish markets.

Our customers
Promotional products are purchased 
by a wide range of individuals within all 
types of businesses and organisations. 
These products have many uses: as 
an integral part of sales and marketing 
campaigns; for recruitment or recognition 
activities; to promote health and safety 
initiatives; and for any other method 
of making a connection between our 
customer’s organisation and the recipient 
of the item.

A fundamental strategic objective for 
4imprint is to establish and maintain a 
leadership position in the markets we 
serve. We aim to establish 4imprint as 
‘the’ recognised brand for promotional 
products, driving our organic revenue 
growth profile to significantly outpace the 
overall growth rate of the promotional 
products industry as a whole.

With revenue of over $1.3bn, 4imprint 
is the largest distributor in the North 
American promotional products industry. 
The leading trade bodies, PPAI and ASI, 
both placed 4imprint at the top of the 
latest versions of their annual ‘Top 40’ 
distributor rankings. This reflects a very 
strong recovery post-pandemic. Our 
UK business is smaller, with annual 
revenue in 2023 of £19.2m ($23.9m), 
but it ranks consistently in that market’s 
top five distributors according to 
industry sources.

Our proposition
Our customers can be certain that our 
team and our products will meet their 
expectations, every time:
 – Certain delivery: It’s on time or it’s 

on us. If your event is missed because 
we didn’t ship on time, your order 
is free.

 – Certain value: If you find, within 

30 days of purchase, that your order 
would have cost less elsewhere, let 
us know and we’ll refund double 
the difference.

 – Certain happiness: If you’re not 

100% satisfied with your order, we’ll 
pay to pick it up and rerun it or refund 
your money – your choice.

Our 360° Guarantee® promises free 
samples, complimentary art assistance 
and personal, expert service on every 
order. We aim to take away the worry, 
making 4imprint the trusted right 
hand minding the details every step of 
the way. Whether raising awareness, 
sponsoring events, acquiring customers, 
recruiting new employees or supporting 
good causes, our customers know that 
promotional products from 4imprint 
will ensure that their name – and 
brand – look great in front of their 
target audience.

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4imprint Group plc Annual Report & Accounts 2023

MARKET POSITION CONTINUED

Technology dropped off the top ten 
Supergroup list (ranked #9 in 2022) but 
did have modest growth during 2023. It 
remains a category highly responsive to 
consumer usage and tech development. 
Some subcategories have seen a decline, 
for example wired earbuds and USB drives 
(memory sticks); conversely there was 
growth in wireless charging devices and 
power banks as data security concerns 
while travelling have increased.

The inclusion of the Awards & Office 
Supergroup is largely driven by the ‘stress 
ball’ category which is included in this 
group as well as mature categories such 
as stickers and magnets that experienced 
solid growth.

Private label
We continue to develop our stable of 
‘in-house’ brands, exclusive to 4imprint. 
These products are designed to meet 
the core needs of our customers and fill 
gaps within categories where in many 
cases they have grown to occupy top 
selling spots. Great attention is paid 
to the functionality, quality and design 
characteristics of each item in addition 
to the choice of our supplier and 
manufacturing partners. In 2022, as part 
of our sustainability journey our category 
management team began to evaluate 
changes we could make to the materials 
we were utilising to lower the carbon 
footprint and provide more sustainable 
options to our customers. Significant 
progress has been made, particularly with 
shifts to recycled polyester, plastics and 
steel for drinkware. More information can 
be found on pages 30 and 31.

Product trends
The apparel category continued its growth 
following significant expansion in recent 
years. We are particularly encouraged 
by higher growth rates within the t-shirt 
and sweatshirt categories (+24% and 
+21% respectively) where the prevalence 
of well-known brand names makes for a 
competitive environment. 

Growth in drinkware was relatively 
modest in 2023. The category had seen 
considerable development in previous 
years as its popularity as a gift was 
boosted by retail trends and brand 
introductions. While brands represent a 
solid 18% of drinkware revenue, we are 
not seeing this share increase further 
despite significant consumer social media 
drinkware brand presence during 2023. 
Whilst some elements of saturation may 
be evident in the category, generic value 
priced versions continue to perform well.

Underlying the individual category 
performance is broad growth in more 
modestly priced traditional office and 
giveaway sub-categories. We view this as 
more of a return of office and giveaway 
type events than evidence of any 
economic trading down as these products 
have specific use cases. As an example, 
the ‘stress ball’ category (included in 
Awards & Office) experienced 52% growth 
compared to 2022 (102% compared to 
2019), the ‘hand fan’ category (included 
in Outdoors & Leisure) experienced 
58% growth compared to 2022 (114% 
compared to 2019). Neither category 
received any specific marketing boost.

Traditional stationery category products 
such as sticky notes, notepads and 
notebooks had a very positive year, 
increasing to become our fourth largest 
Supergroup. Our Taskright® private label 
brand has contributed to this story, taking 
leading positions in these categories.

Our products
We sell an extensive range of promotional 
products – merchandise that is custom 
printed with the logo or name of an 
organisation with the aim of promoting a 
brand, service, product or event.

Our product range comprises tens 
of thousands of individual products 
in categories such as pens, bags and 
drinkware to higher value items such as 
embroidered apparel, technology and 
full-size trade show displays, enabling our 
customers to find the perfect product 
for their promotion and their brand. This 
range is carefully updated and curated by 
an experienced category management 
team.

Our top ten ‘Supergroup’ product 
categories by sales volume in 2023 are set 
out below:

2023 
Rank

2022 
Rank

Change

1

2

3

5

4

6

7

8

10

–

18%

14%

3%

25%

22%

17%

21%

20%

19%

35%

Supergroup

Apparel

Bags

Drinkware

Stationery

Writing

Outdoors 
& Leisure

Trade Show 
& Signage

Auto, Home 
& Tools

Wellness & Safety

1

2

3

4

5

6

7

8

9

Awards & Office

10

16

4imprint Group plc Annual Report & Accounts 2023

Life is Good® 
In 2023 we launched our collaboration 
with Life is Good®, a US-based lifestyle 
brand who, via their high-quality t-shirt 
range and popular character – Jake – aim 
to spread the power of optimism and 
a positive attitude in life. The 4imprint 
range comprises apparel purchased from 
Life is Good® and a licensing agreement 
to extend the brand to existing popular 
promotional products. Customers are 
able to co-brand their artwork with Jake 
and other popular Life is Good® artwork.

Better Choices™
Customers continue to balance many 
factors when researching and selecting 
promotional products, including brand, 
budget, event dates as well as artwork 
and logo requirements. The same 
customer’s requirements may vary 
depending on uses and recipients. Our 
Better Choices™ framework is designed 
to aid the customer’s decision process 
by highlighting and filtering options by 
sustainability characteristics and also by 
drawing attention to the availability and 
affordability of these choices. The Better 
Choices™ range has continued to grow 
not only in terms of revenue but also in 
terms of the more sustainable materials 
and programmes that are available. 
Verification and integrity remain a critical 
part of the programme. More information 
can be found on pages 29 to 31.

“ We continue to 
develop our stable 
of ‘in-house’ 
brands, exclusive 
to 4imprint.”

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4imprint Group plc Annual Report & Accounts 2023

BUSINESS MODEL

Our business is the sale and distribution of promotional products.  
Our commercial operations are built around a direct marketing 
business model designed to introduce millions of potential customers 
to tens of thousands of customised promotional products. 

KEY STRENGTHS

WHAT WE DO

1

4

Customer proposition 

 –
 –
 –

Fast, easy and convenient
Expansive and relevant product range
Industry-leading customer guarantee
 – Online or over the phone
 –
Free samples and artwork
 – Remarkable customer service
 – Certain delivery. It’s on time or it’s  

on us

 – Certain value. Or we’ll refund double 

the difference

 – Certain happiness. If you’re not  

100% satisfied, we’ll refund or rerun 
your order

Application of technology

 – Websites, mobile, customer-facing
 – Proprietary order processing 

 –

platform
Sophisticated database analytics
 – Mature, scalable systems
 –
Efficient order processing
 –
Supplier integration
 – Data-driven marketing
 –

Innovative web and back 
office technology

Our people
 –
Strong company culture
 – Highly trained, long-tenured 

team members
Empowered to ‘do the right thing’

 –

Reaching our customers
 –

Expanding and productive 
customer file

 – Marketing ‘engine’ able to attract 

new and retain existing customers; 
brand increasingly important
Long tradition of excellence in 
customer service

 –

Our platform
 – Proprietary, scalable IT system
 – Reliable and resilient 
supplier network

Financial strength
 –
Strong balance sheet
 –
Investment in the business
 – Highly cash-generative model 
driving self-financed growth

18

4imprint Group plc Annual Report & Accounts 2023

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STAKEHOLDER OUTCOMES

Shareholders
Strong cash generation permits us to reinvest 
in the continued growth of the business, and 
to reward our Shareholders through dividend 
payments and share price appreciation.

SEE PAGE 11

Customers
Promotional products work: they help our 
customers achieve their marketing goals, 
promote their safety initiatives and recognise 
their employees, amongst many other uses.

SEE PAGE 15

Team members
We are committed to a culture that 
encourages the training, development, 
wellbeing and personal fulfilment of every 
team member.

SEE PAGES 21 TO 23

Suppliers
We have productive relationships with our 
trusted supplier partners. Our suppliers can 
expect to be treated in accordance with the 
4imprint ‘Golden Rule’ and to be paid on time. 

SEE PAGES 24 AND 25

Community
Our team members are actively engaged in 
our communities, including charitable giving 
and volunteering activities.

SEE PAGES 23 AND 24

Pension Plan Trustee 
and members
We stand firmly behind our legacy defined 
benefit pension plan obligations. 

SEE PAGE 40

Details of engagement with stakeholders are 
on pages 54 to 57, covering the Directors’ duties 
under section 172 (1) Companies Act 2006.

19

2

Innovative marketing 

 – Data-driven heritage and discipline
 – Multi-faceted, evolving  
marketing portfolio
 – Brand, search, catalogue

 – New customer acquisition
 – Growing customer file
 –
 – Blue Box™

Existing customer retention

‘Drop-ship’ distribution 

 – Unrestricted access to tens of  

 –

 –

thousands of products
Efficient delivery of orders to  
short lead times
In-house apparel decoration and  
screen-printing

 – Minimal investment in inventory

Supplier holds the inventory
Supplier prints the product

 –
 –
 – Order shipped direct to customer
 – Close relationships with suppliers 
 – Merchandisers ensure the 

product range is continually 
updated and curated

3

 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

SUSTAINABILITY

Building a 
commercially and 
environmentally 
sustainable business

20

Our approach to sustainability
We have a long-standing, principled 
approach to corporate responsibility. Our 
culture and values encourage responsible 
practice at all levels of the organisation 
and present clear guiding principles 
that drive ethical interactions with, and 
outcomes for, all key stakeholders. 

The Board believes that these principles 
and values are entirely consistent with 
our primary strategic objective (see 
page 9) of building a commercially and 
environmentally sustainable business that 
represents the cornerstone of 4imprint’s 
future success.

Our sustainability agenda focuses on 
four pillars, each one built on robust and 
ethical business practices:

 – People and culture
 –
 –

Social and community
Ethical practices and  
responsible sourcing
Environmental

 –

People and culture
Our second strategic objective (see page 
10) specifically identifies investment in 
our people as a key driver of competitive 
advantage. We remain fully committed 
to a culture that encourages the training, 
development, wellbeing and participation 
of every team member.

Further, our culture is based on the 
‘Golden Rule’: treat others as you 
would wish to be treated yourself. 
This mindset is evident across the four 
pillars of our sustainability agenda 
through team members who go above 
and beyond every day to help each other, 
to provide remarkable service and to give 
back to their communities because they 
know and believe that it is the right thing 
to do.

4imprint Group plc Annual Report & Accounts 2023

Compensation and benefits
In the context of very tight labour 
markets we have, in recent years, paid 
close attention to ensuring that pay rates 
across the business remain competitive. 

In addition to base wage rates and the 
productivity-based element in the wage 
structure for certain functions, all team 
members are eligible to participate in a 
quarterly ‘gain share’ bonus plan that is 
based on the achievement of tangible, 
clearly communicated performance 
targets. ‘Gain share’ payments were made 
each quarter in 2023 commensurate 
with the performance of the business, 
and quarterly ‘leadership’ bonuses were 
also paid to managers and other key 
contributors. 

Our competitive benefits package 
includes paid time off and strong medical, 
dental and retirement plans. We also 
offer resource aimed at personal financial 
wellbeing. Additional training was offered 
in 2023 on basics of budgeting and 
planning through both a local college and 
a non-profit organisation.

People first
Our team members are absolutely central 
to our success. They are the driving force 
behind all that we do. Their extraordinary 
commitment reflects an attitude of mind 
firmly grounded in 4imprint’s culture and 
values. 

We have not deviated from our first 
priority – an overriding commitment 
to the health, safety and wellbeing of 
all of our people. We aim to cultivate a 
culture of trust that encourages people 
to be themselves and bring their unique 
talent and experience to a team bound 
together by a shared vision and sense of 
purpose. This approach enables us not 
only to retain existing team members 
but to enhance 4imprint’s reputation in 
our communities, thereby allowing us 
to attract new talent in continued tight 
labour markets. 

Communication and participation
A good proportion of formerly office-
based jobs are now performed by 
team members working from home 
on a permanent or hybrid basis. One 
implication of this is that the previous 
‘in-person’ quarterly updates on business 
objectives and progress are no longer 
practicable. These quarterly meetings 
have therefore been replaced by regular, 
detailed and informative written updates 
from the CEO or UK General Manager 
as well as other leaders in the business. 
These updates have offered timely 
information about the performance of 
the business, payouts under quarterly 
incentive remuneration plans, objectives 
for the upcoming period, as well as 
providing context around ongoing 
projects and initiatives. 

“ We have a 
long-standing, 
principled 
approach to 
corporate 
responsibility.”

21

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4imprint Group plc Annual Report & Accounts 2023

SUSTAINABILITY CONTINUED

Training and development
We believe in the value and benefits of 
personal and professional development. 
Many of our classes, seminars and 
training sessions now take place online. 
Our training team ensures that the online 
course curriculum continues to evolve 
along with the business. 

Other training initiatives have included 
topics such as personal development, 
leadership, safety, IT (particularly cyber 
security), ‘train the trainer’ and other 
customised technical training classes.

Inclusion remains an important theme 
for our training team. The focus in 2023 
has revolved around being an inclusive 
employer; we have added training 
sessions on raising self-awareness and 
speaking up as appropriate. 

We encourage our team members 
to live healthy lives, and this focus on 
wellness aims to make healthy living 
easy and convenient. We provide a 
number of online exercise classes 
that team members can participate in 
from the convenience of their home. 
Through our onsite clinic, a Health Coach 
provides different programmes including 
educational sessions on healthy eating, 
weight loss and exercise. Our Employee 
Assistance Programme (EAP) Counsellor 
also provides tips on our internal social 
media platform and in our weekly 
newsletters.

Our training programmes will continue to 
be offered online and in webinar format, 
and we will include ‘in-person’ sessions as 
appropriate. For example, the initial new 
starter Customer Service Representative 
training classes have reverted to being 
held on-site in Oshkosh. 

Diversity, Equity and Inclusion (DEI)
We have a clear approach to DEI that is 
directly in accordance with the culture and 
values that 4imprint has cultivated over 
a period of many years. The Group’s DEI 
principles can be found on our IR website 
at https://investors.4imprint.com.

We understand the importance and 
beneficial effect of diversity within our 
Group. We believe that remarkable teams 
include a wide range of unique individuals, 
and that bringing these individuals 
together around a shared set of guiding 
principles contributes directly to our 
success as a business. 

We aim to foster a culture that recruits, 
develops and promotes team members 
regardless of background. We are 
committed to the principle of equal 
opportunity in employment, and no 
applicant or employee receives less 
favourable treatment on the grounds of 
nationality, age, gender, gender identity, 
marital or civil partner status, sexual 
orientation, religion, race, ethnicity or 
disability. Further, we do not tolerate 
discrimination against or harassment of 
team members or others.

Good progress continues to be made 
on DEI, including seeking a wider pool of 
applicants for available jobs, reworking 
job descriptions to eliminate barriers 
and unconscious bias in the recruitment 
process and expanding our training 
offering to address these topics. In 
addition, in summer 2023 we participated 
in a round table with local non-profit 
organisations to discuss ways to break 
down employment barriers.

We are committed to working with team 
members with disabilities to find roles or 
reasonable accommodations that enable 
them to meet the responsibilities of  
their role.

Customer service 
training class in 
progress

22

Gender representation

TOTAL HEADCOUNT 
Permanent and temporary employees

485

1,159

 Male  
 Female

MANAGEMENT 
Employees who operate at a  
senior level in the Group

47.3

52.7

 Male  
 Female

BOARD 
4imprint Group plc Board members

42.9

57.1

 Male  
 Female

At 31 December 2023 the Group 
employed a total of 1,644 team members, 
split between female (1,159, or 70%) and 
male (485, or 30%).

In relation to gender diversity, in 
November 2023 the Company took part 
in the FTSE Women Leaders Review which 
monitors gender balance in FTSE 100 
and FTSE 250 companies. In addition 
to reviewing gender diversity at Board 
level, the FTSE Women Leaders Review 
reports on the gender diversity of senior 
management and their direct reports. 

The data showed:
 –

The gender diversity of the Board 
increased during the year, with 42.9% 
female representation at the end of 
the year (2022: 37.5%). 

 – Based on data as at 31 October 2023, 
47.3% of the senior management 
team including direct reports were 
female (50.7% based on data as at  
31 October 2022).

 
4imprint Group plc Annual Report & Accounts 2023

Health and safety
A proactive approach to health and safety 
is an important aspect of the 4imprint 
workplace. Desk-based ergonomics 
and best practice protocols in the office 
environment along with the operation of 
machinery and material handling at our 
distribution centre and screen-print facility 
are key areas of emphasis in promoting a 
safety culture. Incidents or near misses are 
closely tracked, and a Safety Committee 
meets to consider future improvements 
based on experience and analysis of 
the data, or to ensure that we are fully 
compliant with changing regulatory 
requirements. In addition, we benefit 
from a fresh perspective through working 
closely with external specialists and loss 
control experts from our property and 
casualty insurance carriers. 

We have an extensive employee wellness 
programme, including an on-site medical 
clinic in the US operation. We have 
continued to expand our health services 
to include a nurse practitioner, registered 
nurse, occupational therapist, and other 
resources such as nutrition and health 
coaches. These professionals are available 
to deal with a wide range of medical 
issues and needs. As well as increasing 
productivity and being cost-effective for 
the Company, the wellness programme 
offers great convenience and has proved 
very popular with employees for basic 
medical services such as flu shots, blood 
draws or consultation with a nurse or 
nurse practitioner on minor conditions. All 
on-site medical services are available for 
free to our team members.

Social and community
4imprint believes in being a good 
community partner by actively supporting 
and fostering strong community 
involvement initiatives and programmes. 
The health of our business depends on 
our loyal customers and, above all, on 
our dedicated teammates. We show 
our appreciation for their hard work 
in many ways, including supporting 
causes close to their hearts and their 
communities—wherever they live. We 
support many causes by sharing our time 
and talents, and through the power of 
promotional products.

Community involvement and 
volunteering
We encourage (and enable) our team 
members to volunteer for their favourite 
causes and make a difference in their 
communities. Not only is this simply the 
right thing to do, but it also allows our 
team members to partner with other 
like-minded individuals, forging powerful 
relationships while elevating 4imprint 
in the eyes of the community. Having 
a positive community image not only 
assists in maintaining strong employee 
relationships but also positions 4imprint 
as an ‘employer of choice’, attracting the 
new talent required to support our strong 
continued growth.

Each 4imprint team member receives 
eight hours of paid time off (PTO) per 
year for volunteering at nonprofit 
organisations, schools, or other causes 
that are meaningful to them. In addition 
to causes selected by our team members, 
we seek out, and often organise, additional 
volunteer opportunities (on-premises and 
off) to encourage more of our people to 
give back. 

In 2023, 342 team members participated 
in volunteering events across 171 
organisations, logging over 2,194 paid 
volunteer hours—an increase of close to 
30% in both individual participation and 
volunteer hours compared to the prior 
year. This was a welcome result, as we 
bolstered our communication around 
volunteer offerings and increased their 
frequency too (up over 20% compared to 
last year).

In 2023, some of those 
opportunities included:
 –

‘Give Back Bus’ events where team 
members travelled to locations 
together to volunteer.

 – Cards 4 Compassion/Crafternoon – 

teammates created 827 holiday cards 
used to brighten someone’s day.
 – Annual Christmas tree decorating at 
Simeanna (a local retirement home).
Feed the Body, Feed the Soul – an 
event where volunteers package 
meals for the needy.

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 – Wisconsin ‘Curd’ night – area 

 –

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basketball team theme night to collect 
non-perishable food.
The community Boys & Girls Club – 
creating a safe place, with a mission 
to improve the lives of children.
‘Rock the Block’ with Habitat 
for Humanity – volunteers 
repaired homes in low-income 
neighbourhoods.

 – Collection drives including Coats for 
Kids, Help for the Homeless Hygiene 
Drive and various items for veterans.

While these opportunities may appear 
small when viewed individually, they are 
highlighted to showcase the depth of our 
volunteer outreach efforts, which align 
directly with 4imprint’s culture and values.

Community 
involvement and 
volunteering

23

 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

SUSTAINABILITY CONTINUED

Supply chain
Our direct Tier 1 suppliers are essentially 
domestic, being based in the USA and 
Canada for the North American business, 
and in the UK and EU for the UK and 
Ireland business. These Tier 1 suppliers 
take care of the importing/manufacture, 
inventory management and printing 
capacity required to ship thousands of 
orders on a daily basis.

That said, we are acutely aware that 
our end-to-end supply chain is long 
and complex. As such our business 
activities can have a significant impact 
at many levels. Our intention is to make 
that impact positive from a social, 
environmental and economic perspective. 

In 2023 4imprint’s primary North American 
business had contractual relationships 
with 130 suppliers, representing over 
99% of our spend. This is a very stable 
group of partners with a small number 
of new suppliers added or relationships 
ended each year. 90% of that spend went 
to partners that 4imprint has worked 
with for over 20 years. A small number 
of supplier accounts are ‘rolled-up’ each 
year reflecting some consolidation on 
the supplier side of the industry. In 2023, 
25 suppliers represented 80% of spend. 
Average payment terms to suppliers in 
2023 were 30 days or less.

Our ethical supply direction is set 
by the Board in its Social and Ethical 
Principles Statement which can be 
found at https://investors.4imprint.com. 
This statement sets broad guidelines 
within which the Group must conduct 
its business operations in accordance 
with best practice, relevant legislation 
and respecting human rights and ethical 
practices throughout our value chain. 
These broad principles are reinforced 
in our ‘4imprint Supply Chain Code 
of Conduct’. This is based on the 
International Labour Organization’s 
‘Declaration on Fundamental Principles 
and Rights at Work’ and is fully aligned 
with the Fair Labor Association’s 
Workplace Code of Conduct.

In 2023, 4imprint awarded over 5,600 
grants for a value of $2,824,500 – an 
increase of 125% over the previous year. 
This increase is indicative of the quality 
of nonprofits we enjoy supporting and 
learning about, as well as the positive 
impact they have on their communities.

We also donated items of product from 
our inventory to one by one® applicants 
as well as businesses, team members, 
troops and customers engaged in 
fundraising efforts. Additionally, we 
provided numerous benefits and made 
charitable contributions not only in the 
United States and Canada but also in 
other countries. Over 744,000 pieces 
were shipped from inventory, and more 
than 120 pallets of additional donations 
were distributed to just fewer than 1,500 
deserving organisations.

Ethical practices and responsible 
sourcing 
Ethical practices
We do not tolerate discrimination, 
harassment, bullying or abuse; we comply 
with wage and working condition and 
time laws; we do not tolerate forced 
labour or child labour; and it is our policy 
that all workers have the right to form or 
join a trade union and bargain collectively.

Our Modern Slavery Statement describes 
the activities we are undertaking to 
prevent slavery and human trafficking in 
our business operations and supply chain, 
in line with section 54 of the UK Modern 
Slavery Act 2015. Our Modern Slavery 
Statement and further details of our  
social & ethical principles are available at 
https://investors.4imprint.com/.

Bribery and corruption are not tolerated 
in our business operations or in our 
supply chain. Our ‘Anti-bribery, financial 
crime and sanctions policy’ sets out our 
high standards of ethics and compliance 
across all aspects of our business and 
provides detailed guidance on facilitation 
payments, gifts and hospitality and 
relationships with third parties, as well as 
on money-laundering, tax evasion, fraud 
and sanctions regimes. The policy applies 
to all employees and workers of 4imprint 
regardless of the jurisdiction in which 
they operate. That policy, together with 
our employee handbooks, establishes 
clear systems and controls to ensure 
effective implementation. We encourage 
an open and transparent culture and 
have a whistleblowing policy that is 
communicated to all employees.

Sponsorship
4imprint also supports the local 
community through sponsorships. In 
2023, we sponsored approximately  
170 organisations, totalling $330,000 in 
support – about 13% more organisations 
compared to last year, in line with our 
continued growth. 

Some local sponsorships include: 
 – Oshkosh & Fox Cities Marathons
Samaritan Counselling Center –  
 –
Ethics in Business Conference
 – Wisconsin Sustainable Business 

Council

 – Discover Oshkosh (supporting local 

businesses/tourism)

 – Oshkosh Saturday Farmers Market
 – N.E.W Pride Alive (LGBTQ event)
 – Waterfest (concert series)
 –

TEDx Oshkosh

Local 
sponsorships

Charitable giving

4imprint’s one by one® charitable giving 
programme allows nonprofit organisations 
throughout the United States, Canada 
and the UK to apply for a $500 grant 
towards a promotional product order. 
This programme fully embodies 4imprint’s 
culture, values and principles.

At inception, the programme awarded one 
grant each business day. Since then, our 
business has grown significantly, and so 
has our one by one® programme. We now 
average over 15 grants per business day, 
putting us closer to our goal of awarding 
a grant to every certified nonprofit 
that applies. 

24

4imprint Group plc Annual Report & Accounts 2023

Tier 1

Tier 2

Tier 3

Tier 4

Tier 5

Decorating, importing, 
warehousing & direct 
ship to customer

Final product assembly 
e.g. sewing for bags, 
assembly of pens

Material and component 
production e.g. knitting 
for textiles, refill 
manufacturing for pens

Raw material processing 
e.g. spinning for textiles, 
ink manufacturing for 
pens

Raw material extraction 
e.g. agriculture for 
cotton, drilling/refining 
for plastic resin

Tier 1 monitoring programme
Work to increase monitoring of our Tier 1 suppliers against our Supply Chain Code of Conduct started in earnest in 2019. The 
pandemic years were challenging, but good progress was made in 2023. Our initial objective was to grow the programme to cover 
more than 90% of annual auditable spend through having an audit (principally a social audit looking at workers’ rights, health & 
safety, pay and hours, and child or forced labour) on file within a rolling three year time period. This target was achieved in 2023. 
An ‘auditable’ facility is one where the manufacturing, assembly and/or decorating of our products takes place (i.e. excluding office 
locations). The table below summarises our monitoring activities:

Contracted suppliers in year
Auditable locations in year1
Number of audits completed in year
Auditable spend for year ($m)
Audited spend in three year scope ($m)
% of auditable spend in scope

2023

2022

2021

130
159
54
665.8
646.6
97%

135
164
37
577.9
458.4
79%

138
166
31
406.7
110.7
27%

2020

137
167
14
282.2
30.3
11%

1   Auditable location count exceeds contracted suppliers due to some suppliers owning multiple facilities in different locations.

In 2023 we funded 23 Tier 1 audits (some are also requested by other customers of our suppliers). Regardless of who requests or 
pays for an audit, any corrective action required will be promptly followed up. LRQA (Elevate) ERSA or SEDEX 4 Pillar are our preferred 
audit protocols. Our short-term objectives are to increase the number of audits of smaller suppliers who have not yet experienced an 
audit and to maintain the percentage of spend covered to 95% or above each year.

Tier 2 monitoring programme
Our goal is to work with Tier 1 suppliers who are diligent in managing their own Tier 1 suppliers (our Tier 2). From a monitoring 
perspective we have continued to work with our suppliers to develop their own programme and provide financial support for some 
elements of that. During 2023 we will have funded 22 LRQA (Elevate) ERSA audits with our Tier 2 suppliers.

Our apparel supply chain has a greater presence of established brands and suppliers. 60% of our apparel revenue is derived from 
brands that are accredited Fair Labor Association Participating Companies and one core promotional apparel supplier. In addition, 
two core suppliers (both include hard goods) are working towards accreditation, a significant commitment which we support. 
4imprint team members remain actively involved in the Fair Labor Association’s (FLA) training and meetings.

From a country of manufacture perspective incremental shifts out of China continue but the picture remains steady – approximately 
60% of our revenue is derived from products manufactured or assembled in China. The second largest country of manufacture 
remains the USA at around 14%, with the Central American/Caribbean apparel bloc together comprising around 7%.

Training and development 
We consider training and education for our own and our suppliers’ teams to be an important part of this process. Via our 
participation in the FLA’s collegiate licensee programme we have access to a number of training opportunities. While our FLA 
affiliation mandates that at least one 4imprint employee should take the training, we have paid additional funds to include team 
members in Supplier Operations, Category Management and other associated internal teams to ensure that they develop a strong 
awareness of the challenges that can occur in supply chains and our role in preventing and mitigating them.

We continue to work with our US trade association (Promotional Product Association International) in its supply chain leadership 
work, arranging training sessions and an annual conference geared towards increasing understanding and best practices in social 
responsibility, product compliance and sustainability.

For several of our smaller suppliers the roll-out of our monitoring programme means they are experiencing a social audit for 
the first time. We are there to support them through that process and any subsequent corrective action. In support of this we 
have subscribed to a health & safety training software platform enabling us to deploy and fund targeted health & safety training 
where needed.

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4imprint Group plc Annual Report & Accounts 2023

SUSTAINABILITY CONTINUED

At the operational level the environmental 
strategy is driven by the Group 
Environmental Committee. This Committee 
is chaired by a member of the Oshkosh 
senior management team and is attended 
by both of the Executive Directors and 
other operational senior team members 
from the US and UK operations. Its 
remit is to manage the development 
and implementation of the broad 
environmental framework adopted in 
2020. The Committee met on six occasions 
during 2023 and intends to continue its 
regular cadence into 2024. Interactions 
between the Committee and the Board 
are regular but not fixed; in order to 
maintain maximum flexibility, progress 
on initiatives and other updates are 
coordinated as required either through the 
Executive Directors or via discussions and 
presentations from Committee members.

SMART
In September 2023 we celebrated 
the sixth anniversary of our SMART 
(Sustainability. Making A Renewable 
Tomorrow) Committee, our internal 
employee resource group. The aim of 
the SMART Committee is to encourage 
and support employee involvement in 
sustainability initiatives as part of our 
daily operations and their own lives.

Environmental 
Overview
4imprint’s primary strategic objective 
(page 9) is to build a commercially and 
environmentally sustainable business 
that delivers value to all stakeholders. We 
see climate change mitigation and other 
aspects of environmental stewardship as 
a fundamental part of this commitment. 
As a result, we incorporate environmental 
matters into our strategic decision-
making, evaluate our environmental 
performance across all the activities of 
the Group and search out appropriate 
and innovative ways to minimise the 
environmental impact of our operations.

The greenhouse gas (GHG) emissions 
report and Streamlined Energy and 
Carbon Reporting tables in this section 
demonstrate progress made during the 
year on several of our environmental 
initiatives; we aim to strengthen these 
commitments to the low-carbon 
transition in the years ahead. 

Governance
The Board is responsible for strategic 
oversight of the Group’s climate-related risks 
and opportunities. The potential impacts 
of environment-related risks on 4imprint’s 
business operations are set out on pages 52 
and 53 of the Strategic Report. 

The Board held its annual strategy review 
‘in-person’ in Oshkosh in early November 
2023. An update was provided focused 
on our initial work around quantification 
of Scope 3 Purchased Goods & Services, 
along with updates on renewable energy 
and our Better Choices™ programme. 

The Board has an agreed Environmental 
Principles Statement which is available 
at https://investors.4imprint.com. In 
addition, as a Non-Executive Director, Jaz 
Rabadia brings specific environmental 
and sustainability expertise to the Board.

26

The Committee, composed of around 
15 members from across the business, 
meets once a month. Many ideas have 
been developed and projects undertaken, 
varying in scope and nature, but all with 
an emphasis on sustainability and caring 
for the environment. Some examples of 
recent SMART activities are:
 –

Electronics recycling initiatives for the 
personal items of team members, 
leading to 3,621 lbs of electronics 
being recycled resulting in 5,047 lbs 
of emissions being reduced. 
‘Take the Pledge’ – the successful 
launch of a programme encouraging 
employees to ‘pledge’ not to use 
single-use products in common/lunch 
areas. 491 team members signed 
up, receiving free reusable lunch kits 
and utensils.
Looptworks – a contract was signed 
with this partner in mid-2023 to 
repurpose misprinted and scrap 
apparel. Pickups occur every three to 
four weeks, with the waste apparel 
being ‘downcycled’ into insulation 
materials. 
‘Earth Day’ was recognised with a 
week-long celebration, including 
a SMART-themed scavenger 
hunt, sustainability-related 
prizes throughout the week and 
encouragement for team members 
to join the SMART community on our 
in-house social network.
‘Adopt a Highway’ clean up – 4imprint 
team members volunteered to clean 
up a section of a local highway twice 
a year.

 –

 –

 –

 –

Oshkosh DC, 
including 1.4MW 
solar array fully 
operational 
in 2023

4imprint Group plc Annual Report & Accounts 2023

Emissions reduction
In the context of the Group’s operations 
and activities, the Group Environmental 
Committee’s assessment remains that 
climate change mitigation is the most 
immediate and material way for 4imprint 
to make a difference. Our initial 
certification in 2021 as a CarbonNeutral® 
company in accordance with The 
CarbonNeutral® Protocol has been 
renewed annually and expanded 
to include additional GHG Protocol 
categories.

In alignment with our CarbonNeutral® 
company certification we prioritised 
in-house energy reduction initiatives 
followed by external renewable energy 
opportunities. With our 2,660 panel 
solar array becoming fully operational in 
late 2022, 2023 marks the first year of 
its impact on our energy consumption. 
During 2023 it generated 1,250,000 
Megawatt hours (MWh) of electricity, 
of which 967,000 MWh (77%) was 
consumed on-site by the distribution 
centre facility and 283,000 MWh exported 
to the grid. This facility will be expanded 
in 2024 on the current site with the array 
being developed further to continue to 
support energy needs.

The majority of the balance of electricity 
needs for this facility were, for 2023, 
purchased through our local energy 
provider’s renewable energy programme, 
NatureWise®. That programme is certified 
under the USA Green-e® certification 
programme meeting the GHG Protocol’s 
quality criteria for renewable energy 
credits. It is our intention to continue with 
this programme into 2024. 

We are currently exploring enrolling in 
a similar renewable energy programme 
in 2024 for the screen-printing facility in 
Appleton, Wisconsin.

Greenhouse gas emissions report
Our GHG reporting for 2023 is in line with the UK Government regulations on Streamlined Energy and Carbon Reporting introduced 
in 2019, and emissions have been calculated based on the GHG Protocol Corporate Standard. The emissions data set out below 
relates to the operations of the Group for the period ended 30 December 2023.

Greenhouse gas emissions – Streamlined Energy and Carbon Reporting (SECR)

Scope 11
Scope 2 – Location based2
Scope 2 – Market based3

Total Scope 1 & 2 – Location based
Total Scope 1 & 2 – Market based

Proportion of emissions that relate to the UK
– Scope 1
– Scope 2 – Location based
– Scope 2 – Market based

Tonnes CO2e
Tonnes CO2e
Tonnes CO2e

Tonnes CO2e
Tonnes CO2e

2023

2022

Change

 526 
 2,499 
 1,082 

 3,025 
 1,608 

 555(A)
 3,043(A)
 2,946

 3,598(A)
 3,501

-5%(A)
-18%(A)
-63% 

-16%(A)
-54%

0.0%
0.7%
1.6%

0.0%
0.4%
0.4%

Intensity measurements – Scope 1 & 2 Location based
– Emissions by Group revenue
– Emissions by employee numbers
Intensity measurements – Scope 1 & 2 Market based
– Emissions by Group revenue
– Emissions by employee numbers

Tonnes CO2e/$m Group revenue
Tonnes CO2e/avg. employees

Tonnes CO2e/$m Group revenue
Tonnes CO2e/avg. employees

 2.3 
 1.9 

 1.2 
 1.0 

 3.2
2.7

 3.1 
 2.7 

Energy consumption
– Gas
– Electricity

Total

Proportion consumed in the UK

kWh
kWh

kWh

 2,755,631  2,913,353 
 4,893,028  4,253,561 

 7,648,659   7,166,914 

1.1%

0.8%

-28%
-30%

-5%
15%

7%

1  Scope 1: Emissions from combustion of fuel and operation of facilities.
2  Scope 2: Location based calculations for use of purchased and consumed electricity.
3   Scope 2: Market based calculations for use of purchased and consumed electricity. Market based data provided for first time in 2023 due to solar installation and 

purchases of Renewable Energy Credits in USA business.

(A)  Restated to align with data validated by RSK Group Ltd as part of Climate Impact Partners CarbonNeutral® Protocol. 2022 will be considered the ‘base year’ going forward.

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4imprint Group plc Annual Report & Accounts 2023

SUSTAINABILITY CONTINUED

Scope 3
Whilst good progress continues to be made on our Scope 1 and 2 initiatives, by far the largest category of emissions for our business 
model is Scope 3 category 1 ‘purchased goods and services’. In 2023 we have spent significant time exploring and learning about our 
Scope 3 emissions and developing a plan for how we might best focus our attention looking forward. The following table shows the 
progress we have made to date in understanding and analysing our Scope 3 emissions:

4imprint Group GHG emissions (Tonnes CO2e)

Scope 1 

Scope 2 – Location based
Scope 2 – Market based

Total Scope 1 & 2 – Location based
Total Scope 1 & 2 – Market based

Scope 3
1.  Purchased goods and services:

Goods purchased for resale
Goods and services for internal use

2.  Capital goods
3.  Fuel and energy related activities
5.  Waste generated in operations
6.  Business travel
7.  Employee commuting
9.  Downstream transportation and distribution
11. Use of sold products
12. End-of-life treatment of sold products

Total measured Scope 3 emissions

Total measured GHG emissions – Location based
Total measured GHG emissions – Market based

-5%

-18%
-63%

-16%
-54%

16%
28%

-8%
20%
245%
13%
5%

2022

Change

2023

 526 

 2,499 
 1,082 

 3,025 
 1,608 

 555(A) 

 3,043(A) 
 2,946 

 3,598(A)
 3,501 

 714,054 
 22,476 
 NC 
 647 
 286 
 425 
 2,415 
 24,633 
 NC 
 NC 

 613,671(B) 
 17,535(B) 
 NC 
 703(A) 
 237(A) 
 123(A) 
 2,129(A) 
 23,460(A) 

 NC 
 NC 

 764,936 

 657,857 

16%

 767,961
 766,544 

 661,455 
 661,358 

16%
16%

(A)  Indicates data validated under Climate Impact Partners CarbonNeutral® Protocol by RSK Group Ltd.
(B)  Data calculated by SCS Global Services for 2022, estimated for 2023 based on same methodology and emissions factors.
NC  Categories not yet calculated – to be addressed going forward.
Scope 3 category 4 ‘Upstream transportation’ is included in Scope 3 category 9 ‘Downstream transportation and distribution’ as same carrier network.
GHG Protocol Scope 3 categories 8, 10, 13, 14 and 15 have been excluded from the table as they are not considered relevant to 4imprint’s business model.
2022 will be considered the ‘base year’ going forward.

Our CarbonNeutral® company certification requires us to calculate and continue to expand our assessment of Scope 3 categories. 
Those Scope 3 categories included within the protocol, and independently assessed, are set out in the table above. For 2022 we 
included ‘employee commuting’ for the first time and intend to include ‘hotel stays’ (Scope 3 category 6) and review ‘capital goods’ 
(Scope 3 category 2) in 2024. 

Other than ‘purchased goods and services’, the largest category within our CarbonNeutral® company certification remains 
‘downstream transportation and distribution’, a significant proportion of which is with UPS. We remain a participant in their carbon 
neutral shipping programme. Emissions, while increasing in 2023, are at a lower rate than the business growth, reflecting a more 
stable supply chain situation.

4imprint commissioned SCS Global Services in 2023 to calculate an estimated GHG inventory for Scope 3 ‘purchased goods and 
services’ based on 2022 data. A spend-based methodology was utilised with secondary emissions factors taken from the most 
recent EPA USEEIO database. Calculations were separated into products purchased for resale and those for internal use. While 
the nuances and limitations of this methodology are appreciated, it provides a valuable starting point to begin to focus on Scope 3 
reduction strategies. 

It was evident from the calculation that significant emissions are created through apparel production. While the apparel category 
generates 24% of our revenue, it represents 50% of the ‘purchased goods and services’ (for resale) emissions. This presents a clear 
priority as we begin to consider reduction strategies.

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4imprint Group plc Annual Report & Accounts 2023

Our supplier engagement efforts have continued in 2023, as summarised in the table below. Key Tier 1 suppliers were encouraged 
to establish or refine their own Scope 1 & 2 (S1 & S2) emissions calculations. By the end of 2023, 4imprint had received 2022 S1 & 
S2 emissions data from suppliers representing 68% of our product spend. This data taught us that, relative to the total ‘purchased 
goods and services’ (for resale) emissions, the imprinting of the product is a small percentage. It is, however, a critical part of our 
business model and demonstrates important first steps for our suppliers’ own carbon reduction journeys.

Tier 1 suppliers

Contracted suppliers 
Suppliers completing S1 & S2 calculation
Suppliers with externally validated calculation
Suppliers fully reducing/offsetting S1 & S2 emissions

2022

2021

Count % of spend

Count

% of spend

135
19
10
1

99%
68%
42%
11%

138
10
6
0

99%
59%
42%
0%

We subscribed to the Wordly platform (previously known as HIGG) in late 2023. Wordly’s HIGG Facility Environmental Module 
(FEM) has begun to be utilised by many of our suppliers. This provides us with standardised emissions data and provides a tool for 
suppliers to develop their own strategy and record sustainability achievements. In addition, the Materials Sustainability Index (MSI) 
and material-based emission data will be important as we continue to increase the proportion of our range that is manufactured 
using more sustainable materials. This data and training will assist our category management team in understanding the varying 
environmental impacts of different materials.

Carbon offsetting
To enable us to maintain our CarbonNeutral® company certification, the remainder of our emissions footprint assessed under 
the Protocol (Scopes 1, 2 and certain elements of Scope 3) is offset via carbon offsets purchased from carefully selected carbon 
reduction projects (see table below) via Climate Impact Partners. The volume offset for 2022 totalled 14,000 tCO2e (the certification is 
valid on an annual basis for previous calendar year emissions).

Mississippi Valley, USA

Water Filtration & Improved 
Cookstoves, Guatemala

Bondhu Chula Stoves, Bangladesh

 – Carbon removal
 – Nature-based: Afforestation 

 –

& Reforestation
Standard: American Carbon 
Registry (ACR)

 – Carbon reduction
 – Health & Livelihoods: Clean Cooking
 –

Standard: Gold Standard

 – Carbon removal
 – Health & Livelihoods: Clean Cooking
 –

Standard: Gold Standard

UPS, our preferred supplier for downstream distribution of customer orders, was responsible for 16,476 tCO2e of Scope 3 category 
9 ‘downstream transportation and distribution’ emissions for 2022. We continue to be enrolled in UPS’s carbon neutral shipping 
programme which supports emissions reduction projects and is verified by SGS and Climate Impact Partners. Current information on 
this programme can be found at www.ups.com.

In support of our industry trade association, Promotional Products Association International, we sponsor the carbon offsetting of 
their four key leadership conferences. In 2023 each conference was certified as a CarbonNeutral® Event by Climate Impact Partners. 
The offset value amounted to 439 tCO2e towards the Gola Rainforest Protection REDD+ project in Sierra Leone. 

Better Choices™
Increasingly, environmental aspects regarding the sustainability of materials, as well as social concerns such as workplace culture/
conditions are an important part of the product decision process for our customers. These considerations are expected to grow 
significantly in importance and alongside our sophisticated marketing approach will play an important role in reducing our Scope 3 
‘purchased goods and services’ emissions in the coming years.

Our Better Choices™ programme, launched in early 2022, provides an easily accessible framework to enable customers to find their 
perfect product. Better Choices™ allows customers to easily filter the 4imprint range of promotional products to find the best match 
for the values of their organisation and their brand. Each Better Choices™ designation is rigorously researched and is supported by 
third party certification programmes and/or other supplier-provided information under the broad headings of Better Materials and 
Better Workplaces.

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4imprint Group plc Annual Report & Accounts 2023

SUSTAINABILITY CONTINUED

Better Materials highlighted designations include:
 – Products made using recycled polyester, paper, plastic, metals or other diverse materials such as old car tyres.
 – Paper and wood-based products certified by the Forestry Stewardship Council® (FSC) or Sustainable Forestry Initiative® (SFI) as 

 –

responsibly sourced.
Textiles such as apparel and bags made from organic cotton or US-grown cotton – globally recognised for its approach to 
sustainable farming.

Better Workplaces allows customers to find products from brands and suppliers who are:
 – An Accredited Participating Company of the Fair Labor Association – known globally for protecting and progressing workers’ rights 

around the world.

 – A Certified Benefit Corporation (B Corp) – B Corps are legally bound to consider how their actions impact employees, suppliers, 

community and the environment.

Other standards and certifications are also available as part of the Better Choices™ programme including, for example:
 – Children’s toy and product safety standards such as ASTM F963, CPSIA.
 –
 –

Technology certification programmes such as Qi, Bluetooth, and safety standards set by UL.
Sun protection such as UV400 for sunglasses, SPF for sunscreen lotion and UPF ratings for garments.

In accordance with our culture, any Better Choices™ designation places significant emphasis on the integrity of the information 
available. In other words, we will be vigilant and disciplined in confirming the veracity of any ‘Eco’ claims made. Industry certifications 
and standards such as the Global Recycled Standard (GRS) developed by Textile Exchange and Global Organic Textile Standard 
(GOTS) are two such examples. All safety standards and certifications are managed in line with the regulatory requirements for 
that standard.

The programme has grown significantly during 2023 and is expected to continue to do so both in terms of the number of products 
bearing Better Choices™ designations and revenue volume it represents. More than 15,000 Better Choices™ ‘tags’ have now been 
applied to items included in the programme (see tables below) and total revenue represented $310m in 2023, having increased from 
$196m in 2022. New ‘tags’ applied include both existing items where materials have been converted as well as new products being 
introduced. More information on how our private label brands dovetail into this initiative can be found below.

Although we are not yet in a position to accurately calculate the emissions reduction achieved from the shift to more sustainable 
materials, we clearly understand its place in our emissions reduction strategy.

Better Choices™ categories*

Better Materials
Better Workplaces
Standards and certifications

Total tags

Better Materials designations*^ 

Recycled materials
Responsible forestry
Sustainable cotton
Carbon neutral products

2023

2022

Year-on-year 
change

Launch**

4,447
6,928
3,901

15,276

2,611
2,868
2,883

8,362

70%
142%
35%

83%

2,276
2,974
2,527

7,777

2023

2022

Year-on-year 
change

Launch**

2,577
980
1,112
42

1,664
333
777
26

55%
194%
43%
62%

1,331
296
783
–

*  Products can be tagged under multiple categories and designations. 
^  The sum of all Better Materials designations adds up to more than the category total due to some items receiving multiple ‘tags’. 
** Programme launched March 2022.

Private label products
The development and growth of our private label brands continued in 2023. The purpose is to create a stable of ‘in-house’ brands, 
exclusive to 4imprint and designed to meet the core needs of our customers. In 2023 an increased emphasis was placed on evaluating 
opportunities to transition into more sustainable materials enabling items to be highlighted in our Better Choices™ programme.

As we look to transition to more sustainable materials for our private label products our intention is to use the same core supply 
chain partners without impacting product quality, design and performance. 

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4imprint Group plc Annual Report & Accounts 2023

Crossland® is our ‘outdoor’ brand, 
including fleece jackets, blankets, 
beanie hats, vacuum mugs, backpacks 
and coolers. 2023 sales of Crossland® 
products totalled $25m.

Core polyester fleece jackets and blankets 
transitioned into recycled polyester in late 
2022 and through 2023. 

Significant work took place in 2023 
in the drinkware category assessing 
options to transition steel, aluminium, 
acrylic and plastic components into 
recycled materials. Production in recycled 
materials for our Crossland® mugs 
commenced in late 2023 with inventory 
expected to transition in 2024. In 
addition, several bags are in the process 
of transitioning to recycled materials 
and our Crossland® ‘puffer’ jackets are 
currently in production with recycled 
content.

Refresh® was launched in 2017, initially 
concentrating on a core line of affordable 
water bottles, expanding to include 
tumblers, travel mugs and various other 
drinkware items. 2023 sales of Refresh® 
products totalled $11.1m.

Entry-level #1PET coloured bottles 
transitioned in 2022. In 2023 we 
confirmed that production of all metal 
and acrylic pieces would move to recycled 
material options. As that inventory 
transitions during 2024 it will give a 
significant shift to the percentage of sales 
derived from items made with more 
sustainable materials.

Percentage of Refresh® sales in Better 
Choices™ programme by end of year:

2022

2023

27%

30%

70%

Percentage of Crossland® sales in Better 
Choices™ programme by end of year:

2024 Target

2022

2023

2024 Target

30%

33%

40%

Taskright® launched in 2020, focused 
on a line of everyday stationery products 
such as notebooks, sticky notes and 
pencils. As demand for these items 
recovered in recent years, the Taskright® 
brand has grown to take leading positions 
within its categories. 2023 sales of 
Taskright® products totalled $11.4m.

As a paper-based category, we have 
focused on working with suppliers 
and manufacturers who are sourcing 
materials from Forestry Stewardship 
Council® (FSC) and Sustainable Forestry 
Initiative® (SFI) certified supply chains. 
Ideally, the supplier also carries that 
organisation’s Chain-of-Custody 
certification enabling us to share those 
credentials to end users via our own FSC 
and SFI retail licences.

Percentage of Taskright® sales sourced 
from responsible forestry programmes by 
end of year:

2022

2023

2024 Target

42%

100%

100%

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We pay particular attention to supplier selection as it pertains to our private label brands and the partners that they select for 
production. All are core long-term partners to 4imprint and are included in our Tier 1 monitoring programme (see page 25); their 
manufacturing partners are included in our Tier 2 programme (see page 25).

Our supplier of garments under the Crossland® brand has been an Accredited Participating Company of the FLA for over ten years. 
An additional supplier of drinkware, bags and stationery was approved by the FLA to start their accreditation journey in 2022. 
Together they represent over 75% of private label brand revenue.

31

 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

SUSTAINABILITY CONTINUED

Certifications and collaborations

CarbonNeutral® Certified Company

FTSE4Good Index Member

Wisconsin Green Masters

FTSE4Good

4imprint has achieved CarbonNeutral® 
company certification in accordance 
with The CarbonNeutral® Protocol.

Independently assessed according 
to the FTSE4Good criteria, 4imprint 
satisfies the requirements to become a 
constituent of the FTSE4Good Index.

Participation in the Wisconsin 
Sustainable Business Council’s 
programme has earned 4imprint 
‘Maturing’ status.

Forest Stewardship Council

Sustainable Forestry Initiative

Sustainable Packaging Coalition

To enable us to distribute FSC certified 
products 4imprint holds an FSC Retail 
Licence: N003663.

To enable us to distribute SFI certified 
products 4imprint holds an SFI Private 
Label ID: SFI-02014.

4imprint is a member of the Sustainable 
Packaging Coalition.

Environmental strategy – scenario planning analysis

Our first year of TCFD reporting in 2021 was assisted by an external firm of sustainability consultants. We engaged with the same 
consultants in 2022 to carry out a bespoke qualitative scenario planning analysis. This project was designed to assess the resilience 
of our sustainability strategy under different warming scenarios and to identify key risks and opportunities, thereby providing 
strategic outputs to inform our approach to climate change, and sustainability more generally, in our corporate strategy.

In 2023 we revisited and refreshed our scenario planning analysis, given that there had been no material changes to the business in 
terms of business strategy, customer base, supply chain or external standards. This exercise found that the work completed in 2022 
remained relevant and valid.

Warming scenario methodology
The scenario planning project considered two major warming scenarios, global warming of 2ºC and 4ºC above pre-industrial levels 
by 2100. The warming scenarios were constructed from internationally recognised warming and socio-economic cases, overlaid with 
sector and Company-specific research. Key individuals from across the business participated in the project, scoring across different 
scenarios in order to assess 4imprint’s business model in the context of both transitional and physical climate risks alongside current 
and aspirational mitigating activities.

Time horizons considered were: Short term – to 2030; Medium term – 2030-2040; Long term – 2040-2050.

2ºC ‘Middle of the road’ scenario:

Imperfect efforts to reduce emissions lead to moderate progress but exacerbate inequalities.

Environmental credentials of products come under increasing scrutiny through extended regulation and consumer preference.

 –
 – National climate policy drives the US towards net zero and the regulatory scrutiny on environmental performance increases.
 –
 – Consumers increasingly demand more sustainable products, valuing fewer, higher-quality goods over mass consumption.
 – Attendance at events and conferences declines as emissions reduction efforts and carbon taxation disincentivise air travel.
Increasing regulation and stakeholder pressure tightens the offset market, making reliance on offsets in corporate net zero 
 –
commitments increasingly difficult and costly.

 – As the scenario progresses and emissions begin to plateau, physical climate impacts are still felt, locked in from previous decades’ 
emissions, and physical climate impacts from extreme weather, flooding, droughts and extreme heat begin to become more 
costly and disruptive to business and their supply chains.

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4imprint Group plc Annual Report & Accounts 2023

4ºC ‘Fossil-fuelled global growth’ scenario:

 –
 –
 –

 –

 –

In the absence of national climate policy, the regulatory scrutiny on environmental performance and reporting declines.
Little to no regulation is introduced to mandate the use of sustainable materials as consumption soars.
Fossil-fuelled growth in developing nations expands the global middle class leading to an increase in consumerism, demand for 
products and material use.
There is little improvement in energy efficiency or clean tech, the offset market remains relatively unchanged with supply of low-
quality offsets exceeding demand and prices remaining low.
Severe physical climate change impacts, including flooding, drought and tropical storms, disrupt global supply chains and material 
supply, leading to price volatility and consumer frustration.

 – Mass climate migration, protests and geopolitical disruption as a result of climate change and historic inaction become 

increasingly common.

Key themes: risks, opportunities and mitigations
The climate-conscious consumer (short through to long-term risk)

4imprint’s customers and their buying decisions are largely similar to those of the broader consumer market.

 –
 – As the global economy transitions towards a low carbon future there will be increasing changes in consumer behaviour.
 – Consumers begin to value fewer, higher-quality goods over mass consumption.
 –

Sustainability of products, the materials they are produced from, and the companies that produce them, become increasingly 
important considerations in buying decisions.

 – As it does now, 4imprint will continue to respond to the demands of its customers.

A volatile supply chain (medium to long-term risk)

 – With an asset-light, drop-ship business model, 4imprint will face limited direct exposure to physical risk.
 –

Instead, the impacts of physical risk will come indirectly through suppliers and the supply chain. This will manifest in increased 
supply chain costs, increasingly volatile raw material prices and availability and increased product lead times.
If minor and infrequent, this should have little material impact on 4imprint. However, as time progresses, and the effects of 
climate change become more pronounced, the frequency and severity of these impacts will increasingly impact 4imprint. These 
effects were notably worse in the 4ºC scenario.

 –

Opportunities in a changing climate (short to medium-term opportunity)

 –
 –
 –

The transition to a low carbon economy and the changes it brings will present significant opportunities for 4imprint.
This includes pursuing low emissions sources of energy, an opportunity already being captured through the Oshkosh solar array.
The growing demand for sustainable products will also provide significant opportunity, for example through further enhancing 
the Better Choices™ initiative whereby 4imprint can assist its customers in making more informed decisions by providing accurate 
sustainability information and supply chain transparency on its products.

Detailed observations arising from the scenario analysis
Climate focus headlines specific to 4imprint

 – As an asset-light business serving a consumer-adjacent customer base, transition risks are likely to have the most material impact 

 –

on 4imprint and its business. The principal transition risk relates to the development of the product range, which is likely to have 
a larger impact than flooding, storms and other severe weather events.
This is explored in depth in the 2ºC scenario. In this scenario there is a marked shift in patterns of consumption as the global 
economy, and the consumers within it, begin to prioritise sustainability in the products they buy, the materials they are produced 
from, and the companies that produce them. These are changes 4imprint has already begun to observe, and respond to, with the 
introduction of Better Choices™, amongst other environmental initiatives. The risks and opportunities this poses to 4imprint are 
short through to long-term and continue to intensify as the global transition gathers pace.

 – Given 4imprint’s drop-ship model, it has relatively low exposure to physical risk in its direct operations. Instead, physical risk is 

likely to impact the business indirectly, through the supply chain and the ability to source products reliably and without significant 
price increases. As increased frequency of acute physical impacts, such as tropical storms and flash flooding, and chronic impacts 
such as heat stress put strain on global materials supply and supply chains, 4imprint will face increasing impact. These physical 
risks are explored in more detail in the 4ºC scenario and are a long-term risk.

Other points of interest
Climate change and the changing customer

 –

The way 4imprint’s customers consume promotional products will continue to change. Sustainability is increasingly influencing 
buying decisions in the same way cost, colour or lead time would traditionally. The depth of this influence will vary between 
demographics, states or geographies and individuals, making it complex to respond to.

33

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4imprint Group plc Annual Report & Accounts 2023

SUSTAINABILITY CONTINUED

Physical changes and an increasingly volatile supply chain

 –

4imprint’s supply chain will be affected by climate change. The impact of physical effects will increase as the severity and 
frequency of physical impacts increases. Small, infrequent disruptions will have little impact on the supply chain or material price 
and availability, but frequent, more intense events will become increasingly costly. 4imprint’s strong relationship with suppliers 
and its drop-ship model will provide some resilience to supply chain impacts, as demonstrated during the pandemic, but in the 
long term, with several Tier 1 suppliers in high-risk states, such as Florida, the impacts will intensify.

Continued resilience through the strength of the 4imprint brand

 –

4imprint’s brand and its strong relationship with its stakeholders will offer resilience to some of its major climate-related risks. 
If decreases in consumption reduce overall demand, brand strength will ensure a consistent market share. If supply chain 
disruption threatens material supply, strong supplier relationships will help secure supply. This is underpinned by 4imprint’s 
commitment to continue to operate responsibly.

Enabling informed decisions through sustainability transparency

 –

The transition to a low carbon economy poses significant opportunity for 4imprint, most notably in providing low carbon, 
sustainability-focused products. 4imprint can assist its customers in making more informed decisions by providing accurate 
sustainability information and supply chain transparency on its products. This will also allow 4imprint to maintain its position as a 
market leader and remain ahead of potential product-focused sustainability legislation.

TCFD
In 2023 we made further progress in the implementation of the TCFD (Taskforce on Climate-related Financial Disclosures) framework 
across our operations, but we also recognise that opportunities remain for continuous improvement in our climate strategy and for 
enhancements to be made in future disclosures. 

We consider that 4imprint’s climate reporting disclosures are consistent with the four pillars and eleven recommendations of the 
TCFD framework.

Our expectation is to continue to utilise the framework and approach established under TCFD as we transition to ISSB IFRS S1 and S2 
reporting going forward.

Our updated 2023 TCFD disclosure summary is set out below:

TCFD Pillar

TCFD Disclosure

4imprint Response

Governance

Board’s oversight of 
climate-related risks 
and opportunities

CURRENT

 –

The Board has ultimate responsibility and accountability for 
climate-related issues

 – Climate-related issues reviewed by the Board include operational 

 –

mitigation activities and strategic commercial activities
The Group Environmental Committee supports the development 
and implementation of 4imprint’s environmental framework and 
reports to the Board at the annual strategic review and through 
the Executive Directors

Page(s)

26

26 

Management’s role 
in assessing and 
managing climate-
related risks and 
opportunities

 – Relevant experience on the Board to hold management to account 

26

on environmental matters

FUTURE PRIORITIES

 – Continued emphasis at Board level on shaping of climate strategy 

and implications for commercial strategy

CURRENT

 –

 –

 –

The Group Environmental Committee drives the agenda and is 
responsible for implementation at the operational level
The Committee is composed of operational executives from both 
US and UK operations and Executive Directors and is chaired by 
a member of the Oshkosh senior management team
The strategy is aligned to our environmental framework 
parameters

26

9

FUTURE PRIORITIES

 – Refocusing of senior executives and recruitment of senior talent to 

assist with sustainability agenda

 – Consider implementation of ESG-linked remuneration and 
inclusion of climate-related metrics at the executive level

34

 
 
4imprint Group plc Annual Report & Accounts 2023

TCFD Pillar

TCFD Disclosure

4imprint Response

Strategy

Identification of 
climate-related risks 
and opportunities

CURRENT

 –
 –

 –

Sustainability is a key part of our first strategic pillar
Environmental risks are included as a primary risk category in the 
Principal Risks & Uncertainties matrix, with sub-headings ‘Climate 
change’ and ‘Products and market trends’
Transition risks associated with climate change are expected to be 
of greatest relevance to the business in the short to medium term, 
with business operations and locations at relatively low risk from 
physical climate-related events

Page(s)

9 
52–53 

33–34 

 – Climate change scenario planning analysis conducted in 2022 was 

32–34

revisited with minor updates made in 2023

FUTURE PRIORITIES

 – Continuous refinement and advanced granularity in the response 

 –

to climate-related risks over different time horizons
Improved identification of emerging physical climate risks, 
particularly at Tier 2 and Tier 3 in the upstream supply chain

Impact of climate-
related risks and 
opportunities on 
business, strategy 
and finance

CURRENT

 –

 –

The expected impacts on the business are detailed in the 
‘Environmental risks’ category in the Principal Risks & Uncertainties 
matrix
Impact leading to commercial opportunities is set out in this 
Sustainability section

52–53 

32–34 

 – Climate change scenario planning analysis conducted in 2022 was 

32–34

revisited with minor updates made in 2023

FUTURE PRIORITIES

 – Continuous refinement and advanced granularity in the response 
to climate-related risks over different time horizons, leveraging 
scenario planning analysis conducted in 2022
Further develop and test commercial opportunities such as Better 
Choices™ and complementary private label product lines to offer 
low carbon product solutions to increasingly climate-conscious 
customers

 –

 – Produce qualitative assessment of potential financial materiality 
of climate-related risks and opportunities; progress over time to 
quantitative assessment 

Resilience of 
strategy under 
various climate-
related scenarios

CURRENT

 – Climate change scenario planning analysis conducted in 2022, 

32–34

and revisited in 2023 identifying and articulating impact of risks or 
opportunities and considering business resilience 

FUTURE PRIORITIES

 – Consider building on qualitative scenario analysis already 

performed to add quantitative scenario analysis in subsequent 
years, allowing a more granular understanding of the potential 
financial impacts of identified risks

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35

 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

SUSTAINABILITY CONTINUED

TCFD Pillar

TCFD Disclosure

4imprint Response

Page(s)

Risk 
management

Processes for 
identifying and 
assessing climate-
related risks

Processes for 
managing climate-
related risks

CURRENT

 – Climate-related or environmental topics are raised directly by 

 –

Board members
The Business Risk Management Committee considers emerging 
risks through an analysis and scoring process

 – Group Environmental Committee discussions may be elevated to 

44 

44 

26 

Board level on an ad hoc basis

 – Use of external consultants to assist with climate change planning 

32–34

and analysis

FUTURE PRIORITIES

 – Current risk identification processes considered appropriate given 
the nature of the Group’s operations and short reporting lines

CURRENT

 – Group risk management processes are set out under Principal 

44 

 –

 –

Risks & Uncertainties
The Business Risk Management Committee’s scoring and 
mitigations of climate-related risks are addressed under the 
‘Environmental risks’ section
The Group Environmental Committee and ultimately the Board 
drive the broad strategic approach to identifying, managing and 
mitigating climate-related risks, including both internal actions 
to mitigate GHG emissions and actions to increase customer 
awareness of products with sustainable credentials

52–53 

26 

FUTURE PRIORITIES

 – Current risk management processes considered appropriate given 
the nature of the Group’s operations and short reporting lines
 – Consideration and review of relevant metrics annually to measure 

and evidence progress on risk management initiatives

Integration 
into overall risk 
management

CURRENT

 – Both climate change and sustainability-related product trends 
are recognised within 4imprint’s Principal Risks & Uncertainties 
framework

 – As a result, the process for identifying and managing climate-
related risks is fully integrated into the Group’s overall risk 
management

44 

52–53 

FUTURE PRIORITIES

 – Current procedures considered appropriate given the Group’s 

operations and short reporting lines

36

 
4imprint Group plc Annual Report & Accounts 2023

TCFD Pillar

TCFD Disclosure

4imprint Response

Page(s)

Metrics and 
targets

Metrics to assess 
climate-related risks 
and opportunities

Disclose Scope 1, 
Scope 2, Scope 3 
GHGs

Targets used to 
manage climate-
related risks and 
opportunities 
and performance 
against targets

CURRENT

 – GHG emissions, intensity measures and energy consumption:  

27–29 

year-over-year performance and analysis

 – Metrics expanded to include relevant Scope 3 emissions
 – Metrics included under CarbonNeutral® Protocol subject to 

27–29 
27 

external independent verification

 – Measurement of energy generated by solar array project at 

27

Oshkosh distribution centre

 – Better Choices™ programme tag count and revenue generation
 – Private label brand revenue within Better Choices™ programme
Tier 1 supplier engagement in calculation of own Scope 1 and 2 
 –
GHG emissions

30 
30–31 
29

FUTURE PRIORITIES

 – Continue to refine and expand GHG reporting under 

CarbonNeutral® Protocol and Scope 3 emissions, in particular 
those related to goods sold

CURRENT

 – GHG emissions table covers Scope 1, 2 and categories of Scope 3 

27–28

relevant to the business operations

FUTURE PRIORITIES

 –

Improvement in data gathering and disclosure of relevant aspects 
of Scope 3, in particular those related to goods sold

CURRENT

 – CarbonNeutral® certification achieved in 2021, re-certified in 2022 

27 

and 2023

 – GHG emissions reporting

FUTURE PRIORITIES

27–29

 –

Further develop targets, reporting and disclosure around Better 
Choices™ sustainable product initiative

 – Develop targets for the proportion of renewable energy used to 

 –

defray the overall carbon footprint
Ensure that the Group’s risk management and evaluation 
process provides feedback on emerging climate-related risks and 
opportunities 

In the context of the nature of the Group’s risks, the Directors consider that the existing targets and key performance indicators 
as set out in this Sustainability section are suitable for an understanding of the potential impacts of climate change on the Group’s 
business. The Group continues to develop monitoring and reporting of its GHG emissions with the aim of exploring ways to further 
reduce these whilst maintaining the existing CarbonNeutral® certification.

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37

 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

FINANCIAL REVIEW

A well financed  
and cash generative 
business

38

4imprint Group plc Annual Report & Accounts 2023

Operating profit
Net finance income

Profit before tax
Taxation

Profit for the period

2023 
$m

136.2
4.5

140.7
(34.5)

106.2

2022 
$m

102.9
0.8

103.7
(23.6)

80.1

Foreign exchange
The primary US dollar exchange rates relevant to the Group’s 
2023 results were as follows:

2023

2022

Year-end

Average

Year-end

Average

Sterling
Canadian dollars

1.27
0.76

1.24
0.74

1.20
0.74

1.24
0.77

The Group’s revenue, gross profit and operating profit in the 
period, summarising expense by function, were as follows:

Revenue

2023 
$m

2022 
$m

1,326.5

1,140.3

Gross profit
Marketing costs
Selling costs
Administration and central costs
Share option charges and related social 
security costs
Defined benefit pension plan 
administration costs

401.9
(159.9)
(47.2)
(56.8)

(1.1)

(0.7)

321.9
(128.7)
(38.6)
(50.4)

Operating profit

136.2

102.9

Operating result
Following the record-breaking organic growth levels recorded 
in 2022, the business saw continued encouraging results at the 
demand level in 2023, particularly in the first quarter against a 
relatively weak, pandemic-affected, 2022 comparative, before 
moderating from April onwards as the comparatives became 
significantly more challenging. This growth in demand, together 
with a significant improvement in the supply chain leading 
to shorter order cycle times, lower order cancellation rates 
and credits/claims, drove revenue to $1.33bn, an increase of 
$0.19bn or 16% compared to $1.14bn in 2022.

The gross profit percentage of 30.3% improved markedly from 
28.2% in 2022, benefitting from previously implemented price 
adjustments, improved supplier rebates, more stable product 
input prices and lower freight costs.

Marketing costs increased to 12% of revenue compared to 
11% in 2022, reflecting a return to our usual cycle of continued 
investment in the testing and refinement of the marketing mix. 
The revenue per marketing dollar KPI of $8.30 for 2023 (2022: 
$8.86) represents a material improvement from our pre-
pandemic historical norms following the expansion of the brand 
advertising component of the mix.

Selling, administration and central costs together increased 17% 
to $104.0m (2022: $89.0m) reflecting planned investment in 
people, most notably customer service resources, and higher 
incentive compensation costs in line with trading performance.

The factors outlined above, combined with the financial leverage 
in the business model, delivered further material uplifts in 
operating profit to $136.2m (2022: $102.9m) and operating 
margin to 10.3% (2022: 9.0%).

The Group reports in US dollars, its primary trading currency.  
It also transacts business in Canadian dollars, Sterling and Euros. 
Sterling/US dollar is the exchange rate most likely to impact the 
Group’s financial performance.

The primary foreign exchange considerations relevant to the 
Group’s operations are as follows:
 –

Translational risk in the income statement remains low with 
the majority of the Group’s revenue arising in US dollars, the 
Group’s reporting currency. 

 – Most of the constituent elements of the Group balance 

(0.8)

 –

(0.5)

sheet are US dollar-based. 
The Group generates cash mostly in US dollars, but its 
primary applications of post-tax cash are Shareholder 
dividends, some Head Office costs and, up until the end 
of July 2023, pension deficit reduction contributions, all of 
which are paid in Sterling.

As such, the Group’s cash position is sensitive to Sterling/US 
dollar exchange movements. To the extent that Sterling weakens 
against the US dollar, more funds are available in payment 
currency to fund these cash outflows.

Share option charges
A total of $1.1m (2022: $0.8m) was charged in the period in 
respect of IFRS 2 ‘Share-based Payments’. This was made up of 
two elements: (i) executive awards under the Deferred Bonus 
Plan (DBP) and 2015 Incentive Plan; and (ii) charges in respect of 
employee savings-related share schemes. 

Current options and awards outstanding are 78,705 shares 
under the US Employee Stock Purchase Plan, 10,956 shares 
under the UK Save As You Earn scheme, and 42,631 shares 
under the DBP and 2015 Incentive Plan. Awards under the DBP 
in respect of 2023 are anticipated to be made in late March 2024.

Net finance income
Net finance income for the period was $4.5m (2022: $0.8m). 
This comprises interest earned on cash deposits, lease interest 
charges under IFRS 16, and the net income on the defined 
benefit pension plan assets and liabilities. 

Net finance income has increased significantly over 2022 due to 
improved yields and significant cash deposits, particularly in the 
US where interest rates rose steadily through 2022 and 2023 in 
response to economic conditions.

39

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4imprint Group plc Annual Report & Accounts 2023

FINANCIAL REVIEW CONTINUED

Taxation
The tax charge for the period was $34.5m (2022: $23.6m) giving 
an effective tax rate of 25% (2022: 23%). The primary component 
of the charge relates to current tax of $32.1m (2022: $24.0m) on 
US taxable profits.

Earnings per share
Basic earnings per share increased 32% to 377.9c (2022: 
285.6c), reflecting the 33% increase in profit after tax and a 
weighted average number of shares in issue similar to prior year.

Dividends
Dividends are determined in US dollars and paid in Sterling, 
converted at the exchange rate on the date that the dividend 
is declared.

The Board has proposed a final dividend of 150.0c per share 
(2022: 120.0c) which, together with the interim dividend of 65.0c 
per share, gives a total paid and proposed regular dividend 
relating to 2023 of 215.0c per share (2022: 160.0c), an increase 
of 34% compared to prior year.

The final dividend has been converted to Sterling at an 
exchange rate of £1.00/$1.2818. This results in a final dividend 
per share payable to Shareholders of 117.0p (2022: 99.2p), 
which, combined with the interim dividend paid of 50.8p per 
share, gives a total dividend per share for the period of 167.8p 
(2022: 132.2p).

The final dividend will be paid on 3 June 2024 to Shareholders 
on the register at the close of business on 3 May 2024.

Defined benefit pension plan
The Group sponsors a legacy UK defined benefit pension plan 
(the “Plan”) which has been closed to new members and future 
accrual for several years. The Plan has 122 pensioners and 197 
deferred members.

At the end of June 2023, the Trustee of the Plan entered into an 
agreement with Legal and General Assurance Society Limited to 
insure substantially all remaining pension benefits of the Plan 
through the purchase of a bulk annuity policy. The transaction 
took the form of a buy-in arrangement, with the insurer funding 
the Plan for the future payment of liabilities. The fair value of 
the bulk annuity policy matches the liabilities being insured, 
thus eliminating inflation, interest rate and longevity risks. The 
premium of £20.7m was settled by the transfer of the Plan’s 
existing investment portfolio valued at £17.5m and a cash 
amount of £3.2m ($4.1m) paid by the Group. 

This buy-in agreement was an investment decision for the 
Plan, consistent with both the Trustee’s overriding objective 
to enhance the security of the benefits payable to members 
and the Group’s long-term commitment to the full de-risking 
of its legacy defined benefit pension obligations. As a result 
of this transaction, the Group ceased to make monthly deficit 
funding contributions to the Plan from August 2023 but will 
still fund the ongoing administration costs and settlement of 
residual liabilities.

At 30 December 2023 the Plan on an IAS 19 basis was in 
a breakeven position, compared to a surplus of $1.2m at 
31 December 2022. Gross Plan assets and liabilities under 
IAS 19 were both $23.3m.

40

The change in the net IAS 19 Plan position is analysed as follows:

IAS 19 surplus at 31 December 2022
Company contributions to the Plan
Administration costs paid by the Plan
Pension finance income
Return on Plan assets (excluding interest income 
and impact of buy-in policy)
Return on Plan assets (in relation to buy-in policy)
Remeasurement losses due to changes in 
assumptions
Exchange gain

IAS 19 surplus at 30 December 2023

$m

1.2
6.5
(0.5)
0.2

(1.1)
(4.6)

(1.8)
0.1

–

The net IAS 19 surplus reduced by $1.2m in the period. This 
was mainly the result of a negative return on assets and the net 
impact of entering the buy-in arrangement discussed above. 

A triennial actuarial valuation of the Plan was completed as at  
30 September 2022 and this forms the basis of the IAS 19 
valuation set out above. 

Cash flow
The Group had cash and bank deposits of $104.5m at  
30 December 2023, an increase of $17.7m against the  
31 December 2022 balance of $86.8m. Cash flow in the period  
is summarised as follows:

Operating profit
Share option charges
Defined benefit pension administration 
costs paid by the Plan
Depreciation and amortisation
Lease depreciation
Change in working capital
Capital expenditure

Underlying operating cash flow
Tax and interest
Consideration for business combination
Defined benefit pension plan 
contributions
Proceeds from issue of ordinary shares
Own share transactions
Capital element of lease payments
Exchange and other

Free cash flow
Dividends to Shareholders

Net cash inflow in the period

2023
$m

136.2
1.1

0.5
4.7
1.7
29.2
(9.7)

163.7
(29.9)
–

(6.5)
2.4
(1.0)
(1.4)
1.2

128.5
(110.8)

17.7

2022
$m

102.9
0.8

0.5
4.0
1.5
(8.5)
(8.0)

93.2
(20.1)
(1.7)

(4.3)
–
(0.9)
(1.2)
(1.1)

63.9
(18.7)

45.2

The Group generated underlying operating cash flow of $163.7m 
(2022: $93.2m), a conversion rate of 120% of operating profit 
(2022: 91%). The high conversion rate is due to the unwinding of 
the elevated net working capital position from the 2022 year-end 
driven by the significant improvement in supply chain conditions. 
Capital expenditure includes investments in our screen-
printing operations (machinery and leasehold improvements), 
embroidery machinery, and the early phases of an extension to 
our Oshkosh distribution centre due to be completed in 2024. 

4imprint Group plc Annual Report & Accounts 2023

Free cash flow improved by $64.6m to $128.5m (2022: $63.9m). 
This is attributable to the excellent trading performance 
during the period and the much improved net working capital 
position at the end of 2023 compared to 2022. Dividends to 
Shareholders includes the 2022 final and special dividends of 
$93.0m paid in June 2023 and the 2023 interim dividend of 
$17.8m paid in September 2023. 

The quantum of the cash target at each year-end will be 
influenced broadly by reference to the investment requirements 
of the business, and the subsequent year’s anticipated full-year 
ordinary dividend and pension payment obligations.

The Board will keep these guidelines under review and is 
prepared to be flexible if circumstances warrant.

Balance sheet and Shareholders’ funds
Net assets at 30 December 2023 were $134.5m, compared 
to $140.2m at 31 December 2022. The balance sheet is 
summarised as follows:

Capital allocation 
The Board’s capital allocation framework is designed to deliver 
increasing Shareholder value, driven by the execution of 
the Group’s growth strategy. The Group’s capital allocation 
priorities are:

30 December
2023
$m

31 December
 2022
$m

–  Organic growth investments

 – Either capital projects or those expensed in the 

income statement.

 – Market share opportunities in existing markets.

Non-current assets (excluding 
pension asset)
Working capital
Cash and bank deposits
Lease liabilities
Pension asset
Other assets and liabilities – net

Net assets

51.4
(7.9)
104.5
(12.3)
–
(1.2)

134.5

46.7
20.8
86.8
(13.7)
1.2
(1.6)

140.2

Shareholders’ funds decreased by $5.7m since 31 December 
2022. The main constituent elements of the movement were 
retained profit in the period of $106.2m, net of equity dividends 
paid to Shareholders of $110.8m.

The Group had a net negative working capital balance of 
$7.9m at 30 December 2023 (31 December 2022: net positive 
balance of $20.8m). The elevated position at 31 December 2022 
reflected the effects of global and local supply chain issues, 
causing a build-up of accrued revenue and inventory on orders 
being processed. Significant improvements to supply chain 
conditions in the period have driven the reduction in the working 
capital balance. This normalised net negative position reflects 
the strength of our business model, with a high proportion of 
customers paying for orders by credit card and the diligent 
payment of suppliers to agreed terms.

Balance sheet funding
The Board is committed to aligning the Group’s funding with its 
strategic priorities. This requires a stable, secure and flexible 
balance sheet through different economic cycles. The Group will 
therefore typically remain ungeared and hold a positive cash 
and bank deposits position.

The Board’s funding guidelines are unchanged, and aim to 
provide operational and financial flexibility:

 –

 –

 –

 –

To facilitate continued investment in marketing, people and 
technology through different economic cycles, recognising 
that an economic downturn typically represents a market 
share opportunity for the business.
To protect the ability of the business to act swiftly as growth 
opportunities arise in accordance with the Group’s capital 
allocation guidelines.
To underpin a commitment to Shareholders through the 
maintenance of regular interim and final dividend payments.
To meet our pension contribution commitments as they 
fall due.

– 

Interim and final dividend payments
 – Increasing broadly in line with earnings per share through 

the cycle.

 – Aim to at least maintain dividend per share in a downturn.

–  Residual legacy pension funding

 – Further de-risking initiatives, if viable.

–  Mergers and acquisitions
 – Not a near-term priority.
 – Opportunities that would support organic growth.

–  Other Shareholder distributions

 – Quantified by reference to cash over and above balance 

sheet funding requirement. 

 – Special dividends most likely method: other methods may 

be considered.

Treasury policy
The financial requirements of the Group are managed through 
a centralised treasury policy. The Group operates cash pooling 
arrangements for its North American operations. Forward 
contracts may be taken out to buy or sell currencies relating to 
specific receivables and payables as well as remittances from 
overseas subsidiaries. There were no forward contracts open at 
the year-end or prior year-end. The Group holds most of its cash 
with its principal US and UK bankers. 

The Group has a $20.0m working capital facility with its principal 
US bank, JPMorgan Chase, N.A. The facility has minimum net 
income and debt to EBITDA covenants. The interest rate is the 
Secured Overnight Financing Rate (SOFR) plus 1.6%, and the 
facility expires on 31 May 2025. In addition, an overdraft facility 
of £1.0m, with an interest rate of the Bank of England base 
rate plus 2.0% (or 2.0% if higher), is available from the Group’s 
principal UK bank, Lloyds Bank plc, until 31 December 2024. 
The Group expects these facilities to be renewed prior to their 
respective expiry dates.

The Group had cash and bank deposits of $104.5m (2022: 
$86.8m) at the year-end and has no current requirement or 
plans to raise additional equity or core debt funding.

41

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Viability statement
The Directors have assessed the prospects of the Group over 
the three-year period commencing from the start of the 2024 
financial year. This longer-term assessment process supports 
the Board’s statements on viability, as set out below, and going 
concern as set out above. 

A three-year period of assessment was determined to be the 
most appropriate as it is the period covered by the Group’s 
strategic planning process which sets the direction of the Group 
and is reviewed at least annually by the Board. In the context 
of the fast-moving nature of the business, its markets, and the 
relatively short-term nature of the order book, the Directors 
consider that the robustness of the strategic plan is higher in 
the first three years. Further, the Group’s business model does 
not rely heavily on fixed capital, long-term contracts, or fixed 
external financing arrangements, which readily lend themselves 
to longer planning periods. 

In assessing the Group’s prospects, the Directors carefully 
considered several key factors, including the strategy, market 
position and business model (see pages 9 to 19), the approved 
budget and three-year plan (the “plan”), the principal risks 
and uncertainties (see pages 44 to 53) and the Group’s 
financial position, cash flows and liquidity (as contained in this 
Financial Review).

The budget and plan, covering the period from 31 December 
2023 to 2 January 2027 and developed for the purposes of the 
Group’s strategic planning process, provide the basis for the 
financial modelling used to assess viability. Over the three-year 
period, the plan shows no liquidity concerns, requirement 
to utilise the Group’s undrawn facilities, or breaches of 
any covenants.

Whilst all the principal risks and uncertainties could have a 
material impact on Group performance, the following risks are 
considered to pose the greatest threat to the business model 
and to future performance:
 – An uncertain macroeconomic and geopolitical environment 
that poses downside risks to economic conditions and 
growth.

 – Risk of disruption to the business from increasingly 

 –

sophisticated cyber threats.
Environmental risks manifesting in damage to our 
reputation, our operational facilities and/or those of our 
supplier partners, and the failure to respond to trends and 
shifts in consumer product preferences.

The Directors have considered the mitigating actions that would 
be taken if these principal risks were to materialise, either 
individually or collectively, and do not consider it likely that they 
have the potential to threaten the viability of the Group over the 
assessment period.

4imprint Group plc Annual Report & Accounts 2023

FINANCIAL REVIEW CONTINUED

Estimates and judgments
The preparation of the consolidated financial statements 
requires management to make judgments and estimates that 
affect the application of accounting policies, the amounts 
reported for assets and liabilities as at the balance sheet date 
and the amounts reported for revenues and expenses during 
the year. 

Critical accounting judgments are those judgments, apart from 
those involving estimations, that have been made in the process 
of applying the Group’s accounting policies and that have 
the most significant effect on the amounts recognised in the 
financial statements. Key assumptions and sources of estimation 
uncertainty are those that have a significant risk of resulting in 
a material adjustment to the carrying amounts of the Group’s 
assets and liabilities within the next financial year.

Management considers the critical accounting judgments to be 
in respect of revenue and the purchase of a bulk annuity policy.

A review of internal and external indications of impairment 
was undertaken in accordance with IAS 36 for both the North 
American and UK cash-generating units (CGU). This did not lead 
to formal impairment reviews being undertaken for either CGU.

Going concern
The Group’s business activities, together with the principal 
risks and uncertainties likely to affect its future development, 
performance and position are set out in the Strategic Report on 
pages 6 to 13 and 44 to 53. The financial position of the Group, 
its cash flows and liquidity position are described in this Financial 
Review. In addition, the financial risk management note in the 
financial statements on pages 132 and 133 details the Group’s 
approach to managing its exposures to currency, credit, liquidity, 
and capital risks.

In determining the appropriate basis of preparation of the 
financial statements for the period ended 30 December 2023, 
the Directors have considered the Group’s ability to continue as 
a going concern over the period to 28 June 2025.

The Group has modelled its cash flow outlook for the period 
to 28 June 2025, considering the ongoing uncertainties in the 
macroeconomic and geopolitical environment. This forecast 
shows no liquidity concerns or requirement to utilise the 
Group’s undrawn facilities described in the Treasury policy 
section on page 41.

The Group has also modelled a downside scenario reflecting 
severe but plausible downside demand assumptions over 
a three-year horizon which shows no liquidity concerns 
or requirement to utilise the Group’s undrawn facilities in 
the going concern period. Details are set out in the viability 
statement below.

Based on their assessment, the Directors have not identified 
any material uncertainties relating to events or conditions 
that, individually or collectively, may cast significant doubt 
on the Group’s and Company’s ability to continue as a going 
concern from the date the financial statements are approved 
until 28 June 2025. Accordingly, they continue to adopt the 
going concern basis in preparing the Group’s and Company’s 
financial statements.

42

The Directors consider the key factor that could prejudice 
the liquidity and viability of the Group would be a sudden 
unforeseen shock to demand that is beyond what is normally 
expected. A severe, but plausible, downside scenario has 
been modelled to reflect such an event and includes the 
following assumptions:
 – A severe demand shock occurs at the start of 2024, like that 
experienced in 2020 at the start of the pandemic, resulting 
in revenue for 2024 falling to around 70% of 2023 levels.
 – Revenue gradually recovers back towards 2023 levels by the 

end of 2026.

 – Marketing and direct costs flexed in line with revenue,  
capital expenditure moderated to reflect the reduction 
in demand, and dividend payments reduced in line with 
earnings per share.

 – Other payroll and overhead costs maintained at 2023 

levels with an allowance for inflationary increases to retain 
capability and capacity to meet the recovery in demand.

Even under the severe stress built into this scenario, the Group 
retains strong liquidity in the form of cash balances throughout 
the assessment period. In addition, there are further mitigating 
actions that the Group could take, including further cutting 
marketing costs and reducing headcount, that are not reflected 
in the downside scenario assumptions but would, if required,  
be fully under the Group’s control.

Given the scalability of the Group’s business model, as 
demonstrated over the past few years, the absence of 
external financing, and low fixed capital and working capital 
requirements, a reverse stress testing scenario has not been 
undertaken. The Group has proven during previous downturns 
its ability to flex its marketing and other costs to mitigate the 
impact of falls in revenue and retains flexibility to further reduce 
other costs should the need arise.

Though the Group maintains a $20m line of credit with its US 
bankers that expires on 31 May 2025 and a small overdraft 
facility with its UK bankers that expires on 31 December 2024, 
the modelling in both the budget and plan and severe downside 
scenario shows the maintenance of positive cash balances 
throughout the assessment period. As such, there is no current 
requirement to utilise these facilities or intention to secure any 
additional facilities. 

The assumptions and resulting financial forecasts for the budget 
and plan and severe downside scenario have been reviewed and 
approved by the Board. The conclusion of this review is that the 
Group has significant flexibility in its variable costs, a low fixed 
cost base, and enters the 2024 financial year with a strong cash 
and bank deposits position of $104.5m, enabling it to remain 
cash positive even under severe economic stress.

Based on this review of the Group’s prospects and viability, the 
Directors confirm that they have a reasonable expectation that 
the Group will continue to operate and to meet its liabilities as 
they fall due, for the next three years to 2 January 2027.

4imprint Group plc Annual Report & Accounts 2023

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4imprint Group plc Annual Report & Accounts 2023

PRINCIPAL RISKS & UNCERTAINTIES

The Board recognises that effective risk management and a 
robust system of internal control are integral components of 
good corporate governance and are fundamental to the long-
term sustainable success of the Group. Risk appetite, the risk 
management process, and associated mitigating activities and 
controls are all essential elements of the Group’s strategic and 
operational planning processes. 

Emerging risks
The Group’s risk profile will continue to evolve as a result of 
future events and uncertainties. Emerging risks are closely 
monitored at BRMC meetings to understand the potential 
impact on the business. Emerging risks that have been 
discussed over the period include the threat of strike action 
at our primary parcel delivery partner, the potential risks 
and opportunities presented by the advancement in artificial 
intelligence (AI), and potential secondary risks from the impact of 
sustained high interest rates on our supplier partners.

Fraud risks
A review of our fraud risk framework and a fraud risk 
assessment was initiated during the period to ensure that the 
Group’s governance, identification, preventative, and detective 
measures are appropriate to manage this growing threat. Fraud 
risks are considered alongside other Group risks.

The Board
The Board undertakes a formal review of the Group’s principal 
and emerging risks at least annually, assessing them against 
the Group’s risk appetite and strategic objectives. The Executive 
Directors will routinely update the Board on urgent emerging 
issues and principal risks where the residual risk exceeds the 
Group’s risk appetite to allow the Board to determine whether 
the actions being taken by management are sufficient. 

Principal risks and uncertainties 
Outlined in the following tables are the current principal risks 
and uncertainties that would impact the successful delivery of 
the Group’s strategic goals. These are consistent with those 
disclosed in the prior year. The list is not exhaustive and other, 
as yet unidentified, factors may have an adverse effect. 

Risk appetite
4imprint’s business model means that it may be affected by 
numerous risks, not all of which are within its control. The Board 
seeks to take a balanced approach to the risks and uncertainties 
that it faces, encouraging an appetite for measured risk-taking 
that contributes to both the operational agility and innovative 
culture that it believes is necessary to meet the Group’s strategic 
objectives. That risk appetite is, however, tempered by risk 
identification, evaluation and management.

Risk management process
The Board has ultimate responsibility for oversight and 
management of risk and control across the Group. The Audit 
Committee assists the Board in fulfilling its responsibilities to 
maintain effective governance and oversight of the Group’s risk 
management and internal controls. 

Risks are identified through a variety of sources, including 
internally from within the Group including the Board, 
operational and functional management teams and the Group 
Environmental and Business Risk Management Committees, 
and externally, to ensure that emerging risks are considered. 
Risk identification focuses on those risks which, if they occurred, 
have the potential to have a material impact on the Group and 
the achievement of its strategic, operational and compliance 
objectives. Risks are categorised into the following groups: 
strategic risks; operational risks; reputational risks; and 
environmental risks.

Management is responsible for evaluating each significant 
risk and implementing specific risk mitigation activities and 
controls with the aim of reducing the resulting residual risk to an 
acceptable level, as determined in conjunction with the Group’s 
risk appetite. The Business Risk Management Committee (BRMC) 
meets at least three times a year and reviews the consolidated 
Group risk register and the mitigating actions and controls 
and provides updates to the Audit Committee on a bi-annual 
basis. This process is supplemented with risk and control 
assessments completed by the operating locations and Group 
function annually. 

An internal audit function has been established during the 
period with the recruitment of an experienced Director of Group 
Internal Audit in October 2023. This will provide the Group with 
additional independent assurance over the effectiveness of 
internal controls, risk management and governance processes.

44

4imprint Group plc Annual Report & Accounts 2023

Strategic risks

Macroeconomic conditions

RISK AND DESCRIPTION

The Group conducts most of its operations in North America and would be affected by a downturn in general economic 
conditions in this region or negative effects from tension in international trade. In previous economic downturns the promotional 
products market has typically softened broadly in line with the general economy.

STRATEGIC RELEVANCE

DIRECTION

  Customer acquisition and retention could fall, impacting 

revenue in current and future periods.

  The growth and profitability levels called for in the Group’s 

strategic plan may not be achieved.

  Cash generation could be reduced broadly corresponding 

to a reduction in profitability.

MITIGATION

  Management monitors economic and market conditions to 

ensure that appropriate and timely adjustments are made to 
marketing and other budgets.

  The customer proposition in terms of promotions, price, 
value, and product range can be adjusted to resonate 
with customer requirements and budgets in changing 
economic climates.

  The Group’s balance sheet funding policy provides 

operational and financial flexibility to facilitate continued 
investment in the business through different economic cycles.

  A challenging macroeconomic and geopolitical 
environment continues to cause uncertainty 
in our North American and UK markets, posing 
downside risks to general economic conditions 
and growth.

  Whilst product cost inflation has eased over the 
period to a more manageable level, persistent 
inflationary pressures could further drive up 
product, transportation and labour costs.

 Unchanged

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4imprint Group plc Annual Report & Accounts 2023

PRINCIPAL RISKS & UNCERTAINTIES CONTINUED

Markets and competition

RISK AND DESCRIPTION

The promotional products markets in which the business operates are intensely competitive. New or disruptive business models, 
potentially facilitated or accelerated by emerging technology and AI, looking to break down our industry’s prevailing distributor/
supplier structure may become a threat. Buying groups and online marketplaces may allow smaller competitors access to 
improved pricing and services from suppliers. Private equity interest in the promotional products industry has increased in recent 
years, offering potential funding for existing competitors or new entrants. 

STRATEGIC RELEVANCE

DIRECTION

  The competitive landscape to date has been 

relatively consistent on the distributor side in 
our main markets.

 Unchanged

  Aggressive competitive activity or a disruptive new model 

could result in pressure on prices, margin erosion and loss 
of market share, impacting the Group’s financial results.
  The Group’s strategy based on achieving organic revenue 
growth in fragmented markets may need to be reassessed.

  Customer acquisition and retention could fall, impacting 

revenue in current and future periods.

MITIGATION

  Service level, price and satisfaction guarantees are an integral 

part of the customer proposition. Negative or changing 
customer feedback is investigated and addressed rapidly. 
Customers are surveyed regularly to monitor changing 
customer interests and perceptions.

  Merchandising and supply chain teams have extensive 

experience in rapidly adapting the product range to meet 
evolving consumer demand. 

  Our aim is to position the business at the forefront of 

innovation in the industry, driven by an open-minded culture 
that is customer-focused, embraces collaborative supplier 
relationships, and has an appetite for emerging technology.

  Management closely monitors competitive activity in the 
marketplace including periodic market research studies.

46

4imprint Group plc Annual Report & Accounts 2023

Effectiveness of key marketing techniques and brand development

RISK AND DESCRIPTION

The success of the business relies on its ability to attract new and retain existing customers through a variety of marketing 
techniques. These methods may become less effective as follows:
 –

TV/Video/Brand: Fluctuations in available inventory may cause the price of this technique to increase beyond our 
acceptable thresholds. The evolving nature of how consumers access this type of content could change our ability to 
effectively access our audience.

 – Online: Search engines are an important source for channelling customer activity to 4imprint’s websites. The efficiency of 

search engine marketing could be adversely affected if the search engines were to modify their algorithms or otherwise make 
substantial changes to their practices, for example to benefit from the use of emerging technology and AI, and the Group was 
unable to respond and adapt to these rapid changes.

 – Offline: The flow of print catalogues and sample packages would be disrupted by the incapacity of the US Postal Service to 

make deliveries, for example due to natural disasters or labour activism. Pandemic conditions that lead to increased levels of 
people working from remote locations may diminish the effectiveness of this technique.

The evolving landscape around consumer data privacy preferences and data privacy legislation potentially affects all marketing 
techniques if it compromises our ability to access and analyse customer information or results in any adverse impacts to our 
brand image and reputation. 

STRATEGIC RELEVANCE

DIRECTION

If sustained over anything more than a short time period, 
an externally driven decrease in the effectiveness of key 
marketing techniques would cause damage to the customer 
file as customer acquisition and retention fall. This would 
affect order flow and revenue in the short term and the 
productivity of the customer file over a longer period, 
impacting growth prospects in future years.

  Restrictive data privacy legislation or changes in consumer 
demands around data privacy could decrease the yield on 
our marketing activities and might increase compliance costs 
and the possibility of lawsuits.

  Marketing diversification continues via the 

successful expansion of the brand component in 
the marketing portfolio.

  Much of the offline/print budget has been 
redeployed towards investment in brand 
marketing activities.

  The business has significantly reduced the 

amount of data it shares, increasingly relying 
on first party data. 

 Unchanged

MITIGATION

  TV/Video/Brand: Given that this is the newest element of 

our marketing portfolio, our utilisation of this technique is still 
at a relatively early stage of its development, allowing for a 
high degree of flexibility.

  Online: Management stays very close to evolving 

technological developments and emerging platforms in the 
online space. Efforts are focused on anticipating changes and 
ensuring compliance with both the requirements of providers 
and applicable laws. An appetite for technological innovation 
is encouraged by the business.

  Offline: Developments in the US Postal Service are closely 
monitored through industry associations and lobbying 
groups. Alternative parcel carriers are continuously evaluated.

  Data privacy requirements and consumer data preferences 

are monitored closely and assessed.

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4imprint Group plc Annual Report & Accounts 2023

PRINCIPAL RISKS & UNCERTAINTIES CONTINUED

Operational risks 
Business facility disruption

RISK AND DESCRIPTION

The 4imprint business model means that operations are concentrated in centralised office, distribution and production facilities. 
The performance of the business could be adversely affected if activities at one of these facilities were to be disrupted, for 
example, by pandemic, fire, flood, loss of power or internet/telecommunication failure.

STRATEGIC RELEVANCE

DIRECTION

  There have been no significant changes to the 
operations of the Group over the period which 
materially change the nature or likelihood of this 
risk.

 Unchanged

  The inability to service customer orders over any extended 
period would result in significant revenue loss, deterioration 
of customer acquisition and retention metrics and diminished 
return on marketing investment.
 A significant portion of our apparel orders are embroidered 
in-house at our distribution centre, therefore disruption at 
this facility would impact our ability to fulfil these orders.
 The Group’s reputation for excellent service and reliability 
may be damaged.

MITIGATION

 Back-up and business continuity infrastructure is in place to 
ensure the risk of customer service disruption is minimised.
 Websites are cloud-based, and data is backed up 
continuously to off-site servers.
 Relationships are maintained with third party embroidery 
contractors to provide an element of back-up in the event of 
facility unavailability.
 Our recently acquired screen-printing operations have been 
located separately to our existing distribution centre to 
diversify the risk of disruption to our facilities.
 A significant proportion of our office and customer service 
staff can work from home, mitigating some risk should offices 
become unavailable.

48

 
 
 
 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

Domestic supply and delivery

RISK AND DESCRIPTION

As a consequence of the Group’s ‘drop-ship’ distribution model, trading operations could be interrupted if: (i) the activities of a key 
supplier were disrupted and it was not possible to source an alternative supplier in the short term; (ii) a key supplier’s own supply 
chain is compromised by ‘force majeure’ events in the country of original product manufacture, for example natural disasters, 
social/political unrest or pandemic; or (iii) the primary parcel delivery partner used by the business suffered significantly degraded 
service levels. As the Group continues to grow, the volume of orders placed with individual suppliers becomes significant.

STRATEGIC RELEVANCE

DIRECTION

Inability to fulfil customer orders would lead to lost revenue 
and a negative impact on customer acquisition and 
retention statistics.

  The Group’s reputation for excellent service and reliability 
may be damaged, leading to potential erosion of the value 
built up in the 4imprint brand.

MITIGATION

  A rigorous selection process is in place for key suppliers, with 
evaluation and monitoring of quality, production capability 
and capacity, ethical standards, financial stability and 
business continuity planning.
 Very close relationships are maintained with key suppliers, 
including a detailed shared knowledge of the supply end 
of the value chain, allowing swift understanding of and 
appropriate reaction to events.
 Wherever possible, relationships are maintained with suitable 
alternative suppliers for each product category.
 Secondary relationships are in place with alternative 
parcel carriers.

  Supply chain conditions, initially disrupted by the 
impact of the pandemic and later compounded 
by challenges in the recruitment of staff by 
both the Group and our supply partners, have 
improved significantly over the period. This has 
led to shorter order cycle times, lower order 
cancellations and a significant reduction to the 
elevated working capital position from the prior 
year-end arising from a build-up of accrued 
revenue and inventory on orders in process. 

  The risk of strikes at our primary parcel 

delivery partner has been averted following the 
ratification of a new five-year contract by UPS 
workers. 

 Decreased

Failure or interruption of information technology systems 
and infrastructure

RISK AND DESCRIPTION

The business is highly dependent on the efficient functioning of its IT infrastructure. An interruption or degradation of services, 
including from a malicious cyber attack, would affect critical order processing systems and thereby compromise the ability of the 
business to deliver on its customer service proposition.

STRATEGIC RELEVANCE

DIRECTION

In the short term, orders would be lost and delivery deadlines 
missed, decreasing the efficiency of marketing investment 
and impacting customer acquisition and retention.

  Revenue and profitability are directly related to order flow 

and would be adversely affected as a consequence of a major 
IT failure.

  Depending on the severity of the incident, longer-term 

reputational damage could result.

  The IT platform is mature, and performance has 

been efficient and resilient.
Investment in home working capability has been 
successful and is a stable part of the overall IT 
solution.

 Unchanged

MITIGATION

  There is continuous investment in both the IT team supporting 

the business and the hardware and software system 
requirements for a stable and secure operating platform.
 Back-up and recovery processes are in place, including 
immediate replication of data to an alternative site, to 
minimise the impact of information technology interruption.
 Cloud-based hosting for eCommerce and elements of back-
office functionality.
 IT infrastructure in place to support working from home for 
our office-based team members.

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4imprint Group plc Annual Report & Accounts 2023

PRINCIPAL RISKS & UNCERTAINTIES CONTINUED

Reputational risks 
Cyber threats

RISK AND DESCRIPTION

Malware, ransomware and other malicious cyber threats can lead to system failure and/or unauthorised access to and 
misappropriation of customer data, potentially leading to reputational damage and loss of customer confidence. This is a rapidly 
changing environment, with threats from new technology emerging on an almost daily basis.

STRATEGIC RELEVANCE

DIRECTION

  The expected frequency, sophistication and 
publicity of attacks continues to increase. 
Accordingly, we continue to invest in expertise 
and technical solutions, controls and security 
reviews to counter the increasing external risks.

 Unchanged

  Revenue and profitability are directly related to order flow 
and would be adversely affected as a consequence of 
system compromise.

  A significant security breach could lead to litigation and 

losses, with a costly rectification process. In addition, it might 
be damaging to the Group’s reputation and brand.

  An event of this nature might result in significant expense, 

impacting the Group’s ability to meet its strategic objectives.

MITIGATION

  The business employs experienced IT staff whose focus is to 

identify and mitigate IT security vulnerabilities. 
Investment in software and other resources in this area 
continues to be a high priority.

  Technical and physical controls are in place to mitigate 
unauthorised access to customer data and there is an 
ongoing investment process to maintain and enhance the 
integrity and efficiency of the IT infrastructure and its security.
  Due to the ever-evolving nature of the threat, emerging cyber 

risks are addressed by the IT security team on a case-by-
case basis.

  Third party cyber security consultants are employed as and 

when appropriate.

50

 
4imprint Group plc Annual Report & Accounts 2023

Supply chain compliance and ethics

RISK AND DESCRIPTION

Our business model relies on direct (Tier 1) and indirect (Tier 2 and 3) relationships with suppliers located both within our primary 
markets and at overseas locations. 4imprint has for many years had very high ethical expectations for supply chain compliance, 
but there is always a risk that our wider supply chain partners may, from time to time, not comply with our standards or 
applicable local laws.

STRATEGIC RELEVANCE

DIRECTION

  Significant or continuing non-compliance with such standards 
and laws could result in serious damage to our reputation 
and brand image.

  This could have an adverse effect on our ability to acquire 

and retain customers and therefore our longer-term revenue 
prospects and financial condition.

  Our supplier compliance programme is 

well established.

  Whilst visits to, and audits of, both domestic 

and overseas suppliers have returned to more 
normalised levels, challenges in visiting certain 
locations persist. 

MITIGATION

 Unchanged

  Key Tier 1 suppliers must commit to cascading our ethical 

sourcing expectations down to their Tier 2 and Tier 3 supply 
chain partners.

  Specifically, we require our suppliers to comply with our 

supplier compliance documentation, including the ‘4imprint 
Supply Chain Code of Conduct’ and the ‘4imprint Factory & 
Product Compliance Expectations’ document.

  We are active in promoting audit coverage of our supply 

chain at many levels, and in ensuring that product safety and 
testing protocols are adequate and up to date. 

Legal, regulatory and compliance

RISK AND DESCRIPTION

We are subject to, and must comply with, extensive laws and regulations, particularly in our primary US market, including those 
relating to data privacy legislation.

STRATEGIC RELEVANCE

DIRECTION

If we or our employees, suppliers and other partners fail 
to comply with any of these laws or regulations, such failure 
could subject us to fines, sanctions or other penalties 
that could negatively affect our brand, reputation and 
financial condition.

  Obligations continue to be complied with 

and monitored.

 Unchanged

MITIGATION

  Consultation with subject matter experts, specialist external 
legal advisers and Government agencies as appropriate. 
  US General Counsel recruited during 2022 and additional 

resources committed to strengthen our in-house capabilities.

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4imprint Group plc Annual Report & Accounts 2023

PRINCIPAL RISKS & UNCERTAINTIES CONTINUED

Environmental risks 
Climate change

RISK AND DESCRIPTION

Climate change potentially affects our operations, facilities, supply chain, team members, communities and our customers 
in a variety of ways. As such, it presents a multitude of risks to the business and threatens our ability to achieve our strategic 
objectives.

STRATEGIC RELEVANCE

DIRECTION

  There remains a global sense of urgency in 

relation to climate change. As such, the risks 
in this area remain elevated, albeit they are 
considered stable over the period.

 Unchanged

  Extreme weather-related events that impact our customers 
and/or our suppliers can have ‘episodic’ negative impact on 
revenue, customer acquisition and retention, and they can 
also cause increases to our product and distribution costs. 
Some of our suppliers are located in geographic areas that 
are subject to increased risk of these events in the long term.

  Further, in the medium term, if the business is not seen 
to be taking deliberate and tangible actions to reduce its 
GHG emissions, the Group’s reputation and brand may 
be damaged.

MITIGATION

  The flexible nature of our ‘drop-ship’ model allows for 

relatively rapid adjustment to episodes of extreme weather. 
The business has very low customer concentration which 
helps mitigate an element of the risk as well. 

  The business became ‘carbon neutral’ in 2021 in respect of 
Scopes 1 and 2 and meaningful elements of Scope 3, a year 
earlier than originally targeted.

  Our solar array project at the Oshkosh distribution centre 

became fully operational during 2022, significantly increasing 
the portion of the Group’s power requirements generated 
from renewable sources.

  Management is actively monitoring and measuring progress 
towards further environmental goals, most notably further 
GHG reductions in Scopes 1 and 2 and meaningful elements 
of Scope 3.

52

4imprint Group plc Annual Report & Accounts 2023

Products and market trends

RISK AND DESCRIPTION

The transition to a low carbon economy may lead to changing product trends or consumer preferences that render certain 
products undesirable or obsolete whilst increasing demand for others.

STRATEGIC RELEVANCE

DIRECTION

  Failure to anticipate accurately, and respond to, trends 

  The transition to a low carbon economy is driving 

and shifts in consumer preferences by adjusting the mix 
of existing product offers may lead to lower demand for 
our products, impacting our market position and ability to 
generate revenue growth.

MITIGATION

  Our merchandising teams actively collaborate with our 

suppliers to continuously curate our range of products to 
adapt to and meet the needs and tastes of our customers. 
  Our Better Choices™ initiative has been launched to highlight 
promotional products that have sustainable attributes, giving 
our customers the ability to research product attributes and 
supplier standards and certifications related to sustainability, 
environmental impact, workplace culture and more.

  Additional resources have been committed to strengthen our 
sustainability team and assist in delivering our initiatives in 
this rapidly evolving area.

changes in consumer preferences towards 
sustainable products.

  However, the fact that most of the products in 
our broad range are also sold unbranded in the 
retail setting, and with an increasing number of 
products being ‘tagged’ with our Better Choices™ 
designation, the pace of the transition towards 
sustainable choices is likely to remain quite 
manageable. 

 Unchanged

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4imprint Group plc Annual Report & Accounts 2023

STAKEHOLDER ENGAGEMENT

The following disclosure 
describes how the Directors 
have had regard to the 
matters set out in section 
172 (1) (a) to (f) and forms the 
Directors’ statement required 
under section 414CZA of the 
Companies Act 2006.

Section 172 Statement
4imprint’s key stakeholders and outcomes are set out along 
with our business model on pages 18 and 19. Our Board 
members understand and embrace the responsibility of 
balancing the interests of this wide stakeholder base. A 
strong and distinctive culture encouraging responsible 
practice has been deeply embedded at all levels of 
our business for many years (see page 21). Our team 
members observe clear guiding principles that drive ethical 
interactions with, and generate positive outcomes for, our 
key stakeholders. 

The Board of 4imprint sets the tone by nurturing and 
reaffirming these principles and demonstrating, through its 
discussions and actions, that the interests of stakeholders 
are central to its decision-making. Within this framework, the 
Directors discharge their duties by monitoring and assessing 
stakeholder interests in two primary ways:

(i)    Regular information flow from the 

Executive Directors.  
The Executive Directors are directly involved in day-to-day 
business operations as a result of a flat organisational 
structure and a business model conducted from 
centralised facilities. The Non-Executive Board members 
receive regular written and verbal business updates from 
the Executive Directors via monthly reports, face-to-face 
at regular Board meetings and between Board meetings 
as required.

(ii)  Direct engagement of Board members.  

Directors are expected, where appropriate, to engage 
directly with, or on behalf of, stakeholders. In particular, 
the Chairman, Senior Independent Director, Board 
Committee Chairs and ‘Employee Voice’ Director seek to 
understand the needs and priorities of each stakeholder 
group and are encouraged to engage independently with 
stakeholders depending on subject matter and context.

The Directors consider the interests of each of 4imprint’s 
key stakeholder groups when considering their duties 
under section 172 and take into account the information 
gathered through engagement with these stakeholders when 
determining the Group’s strategies and key decisions (see 
page 67).

A summary of our stakeholder engagement activities 
(together with the issues and factors the Directors have 
considered in respect of our stakeholders in complying with 
section 172 (1) (a) to (f)) is set out in the following tables.

54

Team members

WHAT’S IMPORTANT

Investment in our people is a key driver of our competitive 
advantage (see Strategic Objectives on page 10). We can 
only deliver a remarkable customer experience if we 
have exceptional team members who subscribe to our 
principles and values. We engage with our team members 
to ensure that we are fostering a safe, diverse and 
inclusive environment that they are happy to work in and 
a culture that they identify with. See pages 21 to 23 for 
further discussion on people and culture.

ENGAGEMENT

 – Open and honest culture involving regular 

communications/updates with team members, 
whether in-person, via our in-house social media 
platform or by email/video call for team members 
working from home

 – Competitive, merit-based compensation, excellent 
benefits package and opportunity for an easily 
understood, results-based bonus

 – Ability to participate in the Group’s success through 

bonus plans and share ownership (US Employee Stock 
Purchase Plan (ESPP) and UK Save As You Earn (SAYE) 
plans)

 –

 – Wide range of training and development opportunities 
available for team members (see Sustainability on 
page 22)
The Executive Directors are based at the Oshkosh 
site and have regular interaction with team members, 
including updates as appropriate from the CEO
Site visits by Chair and NEDs including an annual two-
day visit and strategy review in Oshkosh (see page 61)

 –

DECISIONS, ACTIONS AND OUTCOMES

 – Reaffirmed the Board’s commitment to a people-led 

approach, prioritising the welfare, health and safety of 
our team members

 – Conducted an extensive, externally facilitated 

employee survey, the feedback from which will drive 
initiatives in relation to internal communications and 
collaboration in the coming year

 – Development and cultivation of the distinctive 4imprint 

culture and working environment

 – Diversity, equity and inclusion principles continuously 
reviewed and embedded in the business (see page 22)
 – Continued review of pay rates to ensure remuneration 

remains competitive in the market 

 – Good participation rates in the US ESPP and UK SAYE 

schemes launched in the year

 – Regular input from the NED with responsibility 

for championing the interests of team members 
(‘Employee Voice’)
Low staff turnover rates despite tight labour markets

 –

 
4imprint Group plc Annual Report & Accounts 2023

Customers

Suppliers

WHAT’S IMPORTANT

WHAT’S IMPORTANT

Our purpose (see inside front cover) revolves around 
providing relevant, quality promotional products to 
our customers to help them convey their message. 
Our customers rely on us to make them and their 
organisations look good. 

ENGAGEMENT

 –

Emphasis on providing remarkable customer service 
within a culture of continuous improvement (see 
page 3) 

 – Guiding each customer to their ‘perfect product’; 

product quality, safety, price and range development 
(see pages 15 to 17)
 – Regular customer surveys
 – Periodic extensive customer market research 

 –

projects 
Team members empowered to make decisions 
in the customer’s interest, and managers (up to 
and including CEO) available to address customer 
concerns 

 – Responsible use and security of personal data

DECISIONS, ACTIONS AND OUTCOMES

 – Continued development of the marketing mix, 

 –

 –

including additional investment in brand marketing, 
to resonate with shifts in customer perceptions and 
requirements 
Focus on service quality to maintain a great customer 
experience in the context of a rapidly growing 
business
Substantial investment in customer service resource 
in the year. Tangible beneficial results in the 
customer experience in 2023 after the stresses 
caused by the very strong post-pandemic order 
intake in 2022

 – Ongoing development of a curated, easy-to-access 
range of products including the Better Choices™ 
range highlighting promotional products that have 
sustainable attributes, giving our customers the 
ability to research product features and supplier 
standards and certifications related to sustainability, 
environmental impact, workplace culture and more 
(see pages 29 to 31)

 – Continued focus on ethical sourcing and product 

safety/compliance (see pages 24 and 25)

Our suppliers are integral to the ‘drop-ship’ pillar of our 
business model, allowing us to provide the remarkable 
customer service and efficient, on-time delivery of 
great products that meet the functional, safety and 
environmental requirements that are essential to the 
success of the business. Our supplier relationships are 
discussed in more detail on pages 24 and 25.

ENGAGEMENT

 – Regular meetings, information sharing and site visits 

 –
 –

with our Tier 1 domestic suppliers
Supplier agreements and expectation setting
4imprint Social & Ethical Principles Statement and 
Modern Slavery Statement
4imprint Supply Chain Code of Conduct

 –
 – Cooperation with suppliers in marketing campaigns

DECISIONS, ACTIONS AND OUTCOMES

 – Worked closely with our suppliers to manage residual 
supply chain issues from 2022, thereby maintaining 
the supply of products to service the strong demand 
seen throughout 2023

 – Worked with our Tier 1 suppliers to further expand 

our supply chain monitoring and responsible 
sourcing programmes

 – Continued to expand the product range including 
further development of exclusive and ‘in-house’ 
private label products

 – Retained and delivered on our commitment to paying 

 –

all suppliers promptly to terms
4imprint’s Social & Ethical Principles Statement was 
updated and reissued in 2023. A copy can be found 
at http://investors.4imprint.com

55

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4imprint Group plc Annual Report & Accounts 2023

STAKEHOLDER ENGAGEMENT CONTINUED

Community

Pension Plan Trustee 
and members

WHAT’S IMPORTANT

WHAT’S IMPORTANT

Most of our team members live locally to our primary 
4imprint facilities, so it is clearly in our interests to have 
a positive influence in our local communities. This begins 
with stable and competitively remunerated employment, 
extending to involvement in many community activities. 
Our community involvement initiatives are described 
more fully on pages 23 and 24.

ENGAGEMENT

 – Paid time off work for our team members to 

 –

volunteer for a local charity or non-profit organisation
Support for and sponsorship of many local 
organisations, events and good causes

 – Donations of promotional products for events
one by one® charitable giving programme
 –

DECISIONS, ACTIONS AND OUTCOMES

Impact of 4imprint volunteers in the community

 –
 – Charitable donations – over 5,600 one by one® 

 –

 –

charitable grants made in 2023 (see page 24)
Sponsorship of approximately 170 organisations, 
totalling $330,000 in support (see page 24)
4imprint’s profile and reputation in the local 
community enhanced, improving our ability to attract 
and retain high-quality, locally-based team members 
in tight labour markets

 – Outreach programmes to seek to recruit team 

members from under-represented groups in the 
local community

The Group sponsors a legacy defined benefit pension 
plan (the “Plan”). We are fully committed to satisfying our 
pension obligations in full, with the aim of full funding 
and complete de-risking of the remaining liability (see 
page 40).

ENGAGEMENT

 – Regular interaction with the Trustee of the Plan
 – Regular advice from our own pension consultants
 – Periodic evaluation of Plan funding and cost of 

 –

insuring liabilities
Specific engagement with the Trustee, the Plan’s 
actuaries and our advisers on a completed buy-in 
transaction and actions required to make the Plan 
ready for buyout in due course

DECISIONS, ACTIONS AND OUTCOMES

 – Updates to the Board on Plan funding level and 
proposals to insure remaining pension benefits
 – Contributions paid into the Plan at the level agreed 
with the Trustee up until date of buy-in transaction

 – Board approval for the lump sum acceleration of 

most of the previously agreed remaining schedule of 
contributions to leave the Plan in a position to insure 
substantially all remaining pension benefits via a buy-
in transaction 

 – Plan substantially fully funded on a buyout basis
 – Ongoing activities to ensure the Plan is fully buyout 

ready by the end of 2024

 – Company agreement to pay the ongoing 

administration costs and fund settlement of 
residual liabilities

56

Shareholders

WHAT’S IMPORTANT

We aim to attract Shareholders whose requirements 
are aligned with our strategic objectives, and who are 
interested in a long-term holding in our Company. 
This involves a good understanding of our strategic 
objectives, our business model and our culture.

ENGAGEMENT

Our key Shareholder engagement activities are:

 – Annual Report & Accounts
 –
Investor Relations website
 – Annual General Meeting (AGM)
 – Results announcements, investor roadshows and 

periodic trading/performance updates (CEO and CFO)
 – Meetings and calls throughout the year with existing 
and potential investors, including ESG/Compliance 
departments

 – Meetings with the Chair, NEDs and Company 

Secretary as required

DECISIONS, ACTIONS AND OUTCOMES

 –

 –

Frequent communication and active governance at 
Board level
Timely communication to the market of strong 
financial performance including one unscheduled 
RNS market update in July 2023

 – Detailed Board review and reaffirmation of organic 
growth strategy and evolution of the marketing 
portfolio including expanding investment in brand 
advertising

 – Consultation with Shareholders and proxy advisors 

on the proposed changes to the Remuneration Policy 
including meetings with the Chair, Remuneration 
Committee Chair and Company Secretary
Shareholder register and investor relations activity 
regularly reviewed by the Board
Emphasis on culture, ethics and sustainability in 
Board discussions
Interim and final dividend payments increased in line 
with trading performance
Special dividend paid in June 2023 in line with the 
Group’s balance sheet funding and capital allocation 
policies

 –

 –

 –

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4imprint Group plc Annual Report & Accounts 2023

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4imprint Group plc Annual Report & Accounts 2023

NON-FINANCIAL AND SUSTAINABILITY INFORMATION

The table below sets out where stakeholders can find information in our Strategic Report relating to non-financial matters, 
as required by sections 414CA and 414CB of the Companies Act 2006. The information found in the table below forms our 
non- financial statement:

REPORTING REQUIREMENT

SECTION OF THE ANNUAL REPORT

PAGE(S)

Environmental matters

Employees

Social matters

Human rights

Anti-corruption and anti-bribery

Sustainability

Sustainability

Sustainability

Sustainability/Statement on  
Corporate Governance

Sustainability/Statement on  
Corporate Governance

Business model

Business Model

Non-financial KPIs

Strategic Objectives

Principal risks

Principal Risks & Uncertainties

Governance arrangements for assessing and managing climate-
related risks and opportunities

Sustainability

How climate-related risks and opportunities are identified, 
assessed and managed

Sustainability/Principal Risks & 
Uncertainties

How climate-related risks and opportunities are integrated into 
the overall risk management process

Sustainability/Principal Risks & 
Uncertainties 

  26 to 37

 21 to 23

 23 and 24

 24/67

 24/67

 18 and 19

 12 and 13

 44 to 53

 34

 34/44

 34/44

58

4imprint Group plc Annual Report & Accounts 2023

REPORTING REQUIREMENT

SECTION OF THE ANNUAL REPORT

PAGE(S)

The climate-related principal risks and opportunities identified 
and their associated time periods

Sustainability/Principal Risks  
& Uncertainties

The actual and potential impact of identified climate-related  
risks and opportunities on the business model and strategy

Sustainability/Principal Risks  
& Uncertainties

An analysis of the resilience of the business model and strategy 
taking into account different climate-related scenarios

Sustainability

Targets used to manage climate-related risks and realise  
climate-related opportunities

Sustainability

Metrics and KPIs used to assess progress against climate-related 
targets and a description of their basis of calculation 

Sustainability

   32 to 34/52 and 53

   32 to 34/52 and 53

 26 to 37

 37

   26 to 31  
and 37

The Strategic Report was approved by the Board on 12 March 2024. 

KEVIN LYONS-TARR 
CHIEF EXECUTIVE OFFICER 

DAVID SEEKINGS
CHIEF FINANCIAL OFFICER

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4imprint Group plc Annual Report & Accounts 2023

CORPORATE GOVERNANCE REPORT

Supporting 
a growing 
business

Chairman’s introduction 
“ On behalf of the 
Board of 4imprint 
Group plc, I am 
pleased to introduce 
the 2023 Corporate 
Governance Report.”

60

4imprint Group plc Annual Report & Accounts 2023

The Board remains committed to strong and appropriate 
corporate governance, supporting the principles and 
provisions contained in the UK Corporate Governance 
Code 2018 (the “Code”). I am pleased to confirm that in 
the 2023 financial year, 4imprint Group plc has complied 
with the Code in full.

This Corporate Governance Report 
contains:
 – Details of the Board of Directors
The Statement on Corporate 
 –
Governance
The Report of the Nomination 
Committee
The Report of the Audit Committee
The Report of the Remuneration 
Committee 
The Directors’ Report

 –
 –

 –

 –

During 2023 the Board has prioritised 
supporting the leadership team 
in developing and enhancing the 
senior management organisational 
structure and bolstering the resources 
and infrastructure required for 
the Group to operate efficiently 
at a larger scale. Concurrently, we 
have remained cognisant of our 
governance responsibilities.

Further details on ESG can be found in 
the Sustainability section on pages 20 to 
34 of the Strategic Report.

I am extremely proud of the Board’s work 
in 2023 in support of the executive and 
leadership teams. My fellow Directors 
have maintained diligent corporate 
governance standards throughout the 
year, and I would like to thank them 
for their continued commitment and 
contribution to 4imprint.

PAUL MOODY
CHAIRMAN
12 March 2024

In November 2023 the Board held 
its annual strategy review and Board 
meeting at the 4imprint facilities in 
Oshkosh, Wisconsin. The Board members 
were impressed to see the developments 
at the screen-printing facility which has 
transitioned from an empty building a 
year ago to a busy operational site. The 
Board also had the opportunity to review 
the detailed plans for the expansion of 
the Oshkosh distribution centre which is 
due to be operational in the third quarter 
of 2024.

This visit also presented an 
opportunity for the Board to improve 
its understanding of the Group’s ESG 
initiatives in the year. In particular 
the Board received detailed reports 
on responsible sourcing initiatives 
and the supplier monitoring and 
auditing programme which has been 
expanded in the year. Additionally, 
the Board has continued to support 
management in prioritising the interests 
of team members, a key element of the 
4imprint culture. 

61

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4imprint Group plc Annual Report & Accounts 2023

BOARD OF DIRECTORS

PAUL MOODY
NON-EXECUTIVE CHAIRMAN

KEVIN LYONS-TARR 
CHIEF EXECUTIVE OFFICER

Appointed as a Non-Executive Director in February 2016 
and became Non-Executive Chairman in December 2016.
Paul currently serves on the Board of Card Factory plc as 
Non-Executive Chairman. He was previously Non-Executive 
Chairman of Johnson Service Group plc and a Non-Executive 
Director of Pets at Home Group plc. Paul has extensive 
public company experience spending 17 years at Britvic plc, 
including the last 8 years as Chief Executive. Prior to that, he 
held a number of senior appointments in sales and HR, with 
companies including Grand Metropolitan plc and Mars.

Appointed as Executive Director in June 2012 and became 
Chief Executive Officer in March 2015.
Based in Oshkosh, Wisconsin, Kevin has been with the 
business since 1991, serving in several capacities, including 
Chief Information Officer and Chief Operating Officer. He 
was appointed President of the Direct Marketing business 
in 2004 and has led its substantial growth since then.

LINDSAY BEARDSELL       
INDEPENDENT NON-EXECUTIVE DIRECTOR

JOHN GIBNEY       
SENIOR INDEPENDENT NON-EXECUTIVE DIRECTOR

Appointed as a Non-Executive Director in September 2021.
Lindsay is currently Executive Vice President, General 
Counsel at Tate & Lyle plc, the global supplier of food and 
beverage ingredients, which she joined in 2018. In addition 
to her extensive legal and governance background, Lindsay 
brings a breadth of commercial experience, both in the UK 
and internationally, having previously worked as General 
Counsel at Ladbrokes Coral plc, SuperGroup plc and 
Gazprom Energy Group. She is a graduate of European Law 
from the University of Warwick.

Appointed as a Non-Executive Director in March 2021.
John currently serves as a Non-Executive Director and 
Chair of the Audit Committee at C&C Group plc. John is a 
Chartered Accountant who has extensive public company 
experience, having served for 17 years as Chief Financial 
Officer of Britvic plc, a leading European soft drinks 
business, where he was responsible for finance, legal, 
estates, risk management, quality, safety and environment 
and procurement. Prior to joining Britvic, John was Senior 
Corporate Finance & Planning Manager for Bass plc, and 
prior to that role, Finance Director and subsequently Deputy 
Managing Director of Gala Clubs. John has previously been a 
Non-Executive Director and Chair of the Audit Committee at 
PureCircle PLC and Dairy Crest PLC.

62

4imprint Group plc Annual Report & Accounts 2023

DAVID SEEKINGS 
CHIEF FINANCIAL OFFICER

Appointed as Chief Financial Officer in March 2015.
David is a Chartered Accountant, having trained and 
qualified with KPMG. David has been with the 4imprint 
Group since 1996, initially as Group Financial Controller, 
moving to the USA in 2000 to become Chief Financial Officer 
of 4imprint Direct Marketing, based in Oshkosh, Wisconsin.

Committees:

 Audit Committee

 Nomination Committee

 Remuneration Committee

 Chair

JAZ RABADIA       
INDEPENDENT NON-EXECUTIVE DIRECTOR

CHRISTINA (TINA) SOUTHALL       
INDEPENDENT NON-EXECUTIVE DIRECTOR

Appointed as a Non-Executive Director in September 2021.
Jaz is a Chartered Energy Manager with over 16 years 
of experience in energy, recycling and sustainability 
roles. She is currently Head of Responsible Business and 
Sustainability at Just Eat Takeaway.com, an online food 
order and delivery service, which she joined in December 
2021. Prior to this she was Director of Energy, Sustainability 
and Social Impact at WeWork and she has also held senior 
positions at Starbucks Coffee Company and Sainsbury’s 
Supermarkets Ltd. In 2015 Jaz was awarded an MBE for 
services to sustainability in the energy management sector 
and promoting diversity amongst young people in the 
STEM sectors.

Appointed as a Non-Executive Director in May 2019. 
Tina is the Chair of the Bally’s Foundation in the UK and 
the former Executive Vice President – People for Bally 
Interactive, a NYSE listed company operating some of the 
world’s biggest casinos, iGaming and sports media sites. 
Prior to this, Tina held executive sales and marketing roles 
at Vodafone Group Plc, culminating in her appointment as 
Regional Director, Northern Europe for Vodafone Global 
Enterprise, and she served as a long-standing Trustee of 
The Vodafone Foundation. Prior to joining Vodafone, Tina 
held senior positions at Avis Europe and at the RAC.

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4imprint Group plc Annual Report & Accounts 2023

STATEMENT ON CORPORATE GOVERNANCE

Statement of compliance with the UK Corporate 
Governance Code
The Board supports the principles and provisions of the UK 
Corporate Governance Code (the “Code”). The Code sets out 
guidance on how companies should be directed and controlled 
to follow good governance practice. Companies listed in the 
UK are required to disclose how they have applied the main 
principles and whether they have complied with the Code’s 
provisions throughout the financial year. Where the provisions 
have not been complied with, companies must provide 
an explanation. 

For the year ended 30 December 2023, the Board considers that 
the Company has complied with the provisions of the Code.

The Code is publicly available on the FRC website.

The role of the Non-Executive Directors includes: assisting 
in the development of strategy; monitoring the integrity of 
financial information and systems of risk management; reviewing 
the performance of management including the alignment of 
performance with Company culture and values; assisting the 
Company in engaging effectively with all its stakeholders; and 
determining the appointment, removal and remuneration of 
Executive Directors. 

The current Non-Executive Directors have letters of appointment 
for three years from 1 February 2022 for Paul Moody, 8 May 
2022 for Tina Southall, 8 March 2024 for John Gibney, and 
1 September 2021 for Lindsay Beardsell and Jaz Rabadia. 
These letters are available for inspection by any person at the 
Company’s registered office during normal business hours and 
also at the AGM. 

Role of the Board
The primary responsibility of the Board is to promote the long-
term success of the Company and to look after the interests 
of all of its stakeholders. The Board has responsibility for 
the management, direction and performance of the Group 
and is committed to delivering the Group’s strategy through 
meaningful engagement with all stakeholder groups. 

The Board is also responsible for determining risk appetite, 
establishing procedures to manage risk and overseeing the 
Group’s internal control framework. This involves undertaking 
appropriate assessments of the Group’s emerging and principal 
risks, monitoring the Group’s risk management and internal 
control systems and reviewing their effectiveness. The Board is 
assisted in fulfilling these responsibilities by the Audit Committee 
and the Business Risk Management Committee. The aim of 
these procedures is to manage and mitigate the risk of any 
failure to meet business targets and can only provide reasonable 
and not complete assurance against such failures.

The Board is the decision-making body for all matters material 
to the Group’s finances, strategy and reputation. The powers 
of the Company’s Directors, as well as the rules relating to 
the appointment and removal of Directors, are set out in the 
Company’s Articles of Association, which can be found on 
the Company’s website at https://investors.4imprint.com/
governance/company-documents/.

The Chairman is responsible for leadership of the Board and 
ensuring its effectiveness. The Chairman promotes a culture 
of openness and debate, ensuring that each Board member 
is given opportunity to contribute their views to each topic 
under discussion. 

Board composition and structure
As at the date of this report, the Board comprised seven 
members, namely the independent Non-Executive Chairman, 
four independent Non-Executive Directors and two Executive 
Directors, being the Group Chief Executive Officer and the 
Group Chief Financial Officer. The biographies of the Directors 
can be found on pages 62 and 63. 

The Board is satisfied that there is sufficient balance between 
Executive and Non-Executive Directors on the Board to ensure 
that no one individual has unfettered decision-making powers 
and that the Board has the appropriate balance of skills, 
experience, independence and knowledge of the Group to 
enable it to discharge its duties and responsibilities effectively. 

Having undertaken a review of the Non-Executive Directors’ 
outside commitments, the Board is satisfied that all Non-
Executive Directors have sufficient time available to allocate to 
the Company in order to discharge their duties effectively.

64

Operation of the Board
The Board has a formal schedule of matters reserved for its 
decision. This schedule was updated during 2020 to reflect 
the recommendations of the FRC’s Guidance on Board 
Effectiveness and the requirements of the Code. The schedule 
was reconsidered and approved by the Board at its meeting on 
12 December 2023. 

The schedule of matters reserved for the Board includes, but is 
not limited to:
 – Considering and approving the Group’s purpose, values and 

strategic aims and objectives.

 – Overseeing the Group’s operations, management and 

performance.

 – Approving any changes to the Group’s capital, corporate or 

management structures.

 – Approving half-year and final results announcements and 

the Annual Report & Accounts.

 – Approval of dividend policy, declaration of interim dividend 

and recommendation of final dividend.

 – Maintaining a sound system of internal control and risk 

management.

 – Approval of major capital expenditure and commercial 

 –

agreements.
Ensuring effective communications with Shareholders and 
the market.

 – Overseeing Board structure, membership and continuity.
 – Determining the Remuneration Policy for Directors, 

Company Secretary and senior executives.

 – Approving delegation of authority to Board Committees and 

 –

executive management.
Ensuring that appropriate corporate governance procedures 
are in place.

 – Approval of Group policies and statements.
 – Review and approval of any other matter likely to have a 

material impact on the Group.

The Board delegates other specific responsibilities to its 
principal Committees: the Audit Committee; the Nomination 
Committee; and the Remuneration Committee. The details of 
the Board Committees and their activities are set out on pages 
68 to 92.

The Board is ultimately responsible for oversight of the 
Group’s environmental initiatives and climate-related risks and 
opportunities, including oversight of the Group Environmental 
Committee. Further details regarding governance in this area are 
given in the Sustainability section on page 26.

 
4imprint Group plc Annual Report & Accounts 2023

The Board delegates day-to-day management of the Group to 
the Executive Directors. Detailed management accounts and 
operational reports are distributed to the Board on a monthly 
basis, in addition to information prepared for presentation at 
regular Board meetings.

The Board has at least six scheduled meetings per year and 
additional Board meetings are convened as and when required. 
In 2023 the Board had seven regular meetings and two 
supplementary meetings: (1) in July 2023 to address the need 

to make an unscheduled trading update; and (2) in August 2023 
to approve the 4imprint Group plc interim Company financial 
statements for the 26 weeks ended 1 July 2023 to enable the 
declaration of an interim dividend. 

During 2023, Board and Committee meetings have been held 
via a combination of video and in-person attendance at the 
4imprint London office. The November 2023 strategy day and 
Board meeting was held at the 4imprint offices in Oshkosh, 
Wisconsin, with all Board members physically present. 

A table detailing the number of Board and Committee meetings held during the period and attendance by Directors at those 
meetings is set out below:

Number of meetings in 2023

P. Moody
K. Lyons-Tarr
D. Seekings
L. Beardsell (ii)
C. Brady (iii)
J. Gibney 
J. Rabadia (ii)
C. Southall

Scheduled 
Board 
meetings

Supplementary 
Board 
meetings

Audit 
Committee 
meetings

Nomination 
Committee 
meetings

Remuneration 
Committee 
meetings (i)

7

7
7
7
7
1
7
7
7

2

2
2
2
1
0
2
1
1

2

2*
2*
2*
2*
0
2
2*
2

4

4*
2*
2*
2*
0
4
2*
4

4

4*
4*
4*
4*
0
4
4*
4

*  By invitation.
(i)  None of the Executive Directors were present at the time at which the Remuneration Committee considered and made decisions regarding the remuneration of the 

Executive Directors.

(ii)  Lindsay Beardsell and Jaz Rabadia were appointed as formal members of the Audit, Nomination and Remuneration Committees with effect from 12 December 2023.
(iii)  Charles Brady retired from the Board on 18 August 2023.

All Board and Committee meetings are minuted by the Company 
Secretary and these minutes are formally approved at the 
following Board meeting. Board minutes contain details of the 
Directors’ decision-making processes and any concerns raised 
by Directors. 

Board Committees
The Board has three permanent Committees, being the Audit 
Committee, the Nomination Committee and the Remuneration 
Committee. Other than the Committee members, further 
participants may attend by invitation of the Committee Chair. 
Each Committee’s roles and responsibilities are set out in formal 
terms of reference which were reconsidered and approved by 
the Board at its meeting on 12 December 2023. Reports from 
each of these Committees are provided on pages 68 to 92.

Board information and support
The Chairman, in conjunction with the Company Secretary, 
ensures that the Board receives accurate, timely and clear 
information. In advance of each meeting, the Board receives 
an agenda for the meeting, minutes of the previous meeting, 
detailed financial information on the performance of the 
business and items for discussion. This enables the Directors to 
make informed decisions on the corporate and business issues 
under consideration. Additionally, all Directors have access to 
senior management should they require additional information 
on the items to be discussed. 

The Company provides resources, as appropriate, to enable 
Directors to update their skills and knowledge, including an 
induction programme for new Directors joining the Board. 
Independent professional advice is available to all Directors as 
required, at the Company’s expense. All Directors have access 
to the advice and services of the Company Secretary and may 
address issues to the Senior Independent Non-Executive 
Director, if required. The Non-Executive Directors meet from 
time to time without the Executive Directors being present.

Directors’ conflicts of interest
The Companies Act 2006 codifies the duty of the Directors to 
avoid a situation in which they have, or could have, an interest 
that conflicts, or may possibly conflict, with the interests of the 
Company. A Director will not be in breach of that duty if the 
relevant matter has been authorised in accordance with the 
Articles of Association by the other Directors. Each Director 
has confirmed that they are aware of the need to notify the 
Company of any potential conflict of interest. 

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4imprint Group plc Annual Report & Accounts 2023

STATEMENT ON CORPORATE GOVERNANCE CONTINUED

BOARD ACTIVITIES IN 2023 

Strategy and culture
 – Reviewed and approved the Group’s continuing 

organic growth strategy.

 – Considered potential future performance targets and 

timeframes for communication externally.

 – Ongoing review of the people and infrastructure 

investment requirements of the business. 

 – Monitored and reviewed the rapidly evolving marketing 
portfolio, in particular the significant investment in 
brand-related activities in the year. 

 – Reviewed and discussed Company culture including 
consideration of the impact of work from home and 
hybrid working arrangements. 

 – Considered responsible sourcing and sustainability 

initiatives, including projects to reduce greenhouse gas 
emissions, in the context of a growing business. 

 – Continued focus on diversity, equity and inclusion (DEI) 

initiatives.

Governance
 –

In-depth succession planning including ongoing 
development of senior management organisational 
structure.

 – Developed a new Remuneration Policy to facilitate 
recruitment of future Executive Directors in the 
external market if necessary, including consulting 
with Shareholders and proxy advisors.

 – Monitored Group environmental and sustainability 
initiatives including: updates on GHG emission 
reduction initiatives; initial measurement of Scope 
3 GHG emissions; supplier monitoring and auditing 
programme; and expansion of the Better Choices™ 
programme.

 – Annual Board visit to principal business in Oshkosh.
 –
 – Reviewed the Group’s key corporate policies and 

Internal Board Evaluation.

procedures, matters reserved for the Board and Terms 
of Reference of Committees.

Finance
 – Reviewed and approved full-year and half-year results.
 – Reviewed and approved 2024 budget and three-year 

plan including scenario planning.

 – Considered and approved trading updates including 

unscheduled RNS market update in July 2023. 
 – Approved dividends paid in 2023, including special 

dividend paid in June 2023. 

 – Approved c.$20m capital investment for expansion of 

the Oshkosh distribution centre.

 – Approved lump sum acceleration of pension 
contributions to facilitate pension buy-in.

 – Approved the purchase of a bulk annuity policy to 

substantially complete the de-risking of the Group’s 
legacy defined benefit pension scheme.

Risk management
 – Reviewed principal risks and uncertainties.
 – Regular review of Group risk matrix and internal 

control procedures, including reports from the 
Business Risk Management Committee.

 – Regular review of emerging risks.
 – Continued development of internal control procedures 

and documentation. 

 – Considered the scope of an externally facilitated 
review of the Group’s Fraud Risk Management 
framework.

 – Monitored and reviewed initiatives to deal with 

increasing cyber security risks. 

 – Appointed Director of Group Internal Audit based in 

Oshkosh.

BOARD PRIORITIES FOR 2024

  Ongoing consideration of the next ‘headline’ strategic target and timeframe.

 Regular review of the Group’s longer-term strategic options, changes in investor priorities, and other unanticipated changes in the 
market or economic environment. 

 Oversight of the continuing organic growth of the business through increasing market share and the further evolution of the 
marketing mix, with continued investment in brand marketing.

 Continued development of the business infrastructure and talent required to support significant further growth whilst 
maintaining or enhancing the 4imprint culture.

 Support the Executive Directors in developing a senior management organisational structure designed to support the current 
and future growth ambitions of the business. 

 Finalise and approve the new Remuneration Policy for Executive Directors, taking into account the feedback from Shareholders 
and other stakeholders, with the aim of gaining Shareholder approval at the 2024 AGM. 

 Provide support and challenge to management in relation to ESG initiatives including:

Initiatives to measure and address our Scope 3 greenhouse gas emissions.
 –
 –
Initiatives to promote the responsible sourcing of products.
 – Ongoing development of the Better Choices™ programme.
 –

The development of specific DEI initiatives.

  Continue preparation to meet the requirements of the UK Corporate Governance Code 2024.

66

 
 
 
 
 
 
Principal risks and uncertainties
Throughout the period ending 30 December 2023 and in 
accordance with provision 28 of the Code, the Board has 
carried out a robust assessment of the principal risks and 
uncertainties and the possible emerging risks facing the Group, 
including those that would threaten its business model, future 
performance, solvency or liquidity. This is described in the 
Principal Risks & Uncertainties section on pages 44 to 53.

Going concern and viability
The Board has considered the Group’s and Company’s ability 
to continue as a going concern and has assessed the future 
prospects of the Group in accordance with provisions 30 and 31 
of the Code. The going concern and viability statements are set 
out on pages 42 and 43. 

Board evaluation
The Code requires the Board to conduct an external evaluation 
of the performance and effectiveness of the Board and its 
Committees every three years. During 2022 an external 
independent Board Effectiveness Review was undertaken, led by 
The Trusted Advisors Partnership Ltd. 

In 2023 an internal Board Evaluation was carried out by the 
Chairman and Company Secretary. The review took the form of 
a questionnaire with each Director asked to provide a score for 
each question and a written comment if appropriate. The output 
of the evaluation was presented in a report to the Board at its 
December 2023 meeting and the Directors discussed the points 
raised by the review. 

The review identified the following areas of strength:
 –

The Board operates to a highly effective standard with 
a healthy balance between a cohesive and supportive 
Board and one that is prepared and confident to provide 
appropriate challenge to executive management. 
The Board remains confident that it is working to a clear 
and commonly understood purpose and collective vision 
and that the strategy is well defined and understood by all 
stakeholders. 
The Board composition is well balanced with a cohort of 
experienced, capable and engaged Non-Executive Directors 
who are able and willing to fulfil their responsibilities. 
The Board is well chaired, with a clear focus on the big issues 
facing the organisation and allowing full and open discussion 
before major decisions are taken.
The Board has made good progress in developing a clear but 
flexible Board succession plan which is aligned to the future 
strategic needs of the business.
The Board Committees are well chaired, experienced and 
operate effectively.

 –

 –

 –

 –

 –

In November 2023 the Senior Independent Director undertook 
an assessment of the performance of the Chairman throughout 
2023. This assessment took the form of individual interviews 
between the Senior Independent Director and each Board 
member, excluding the Chairman, and the Company Secretary. 
The feedback from the assessment was presented in a report 
to the Board and discussed at its December 2023 meeting. The 
feedback on the Chairman was positive and complimentary, with 
Board members being fully satisfied with his performance during 
2023.

4imprint Group plc Annual Report & Accounts 2023

Corporate Governance Policies
The following Corporate Governance Policies and Company 
Statements were reconsidered and approved by the Board at a 
meeting on 12 December 2023:
 – Anti-bribery, Financial Crime and Sanctions Policy
 – Disclosure Policy
 – Dealing Policy and Code
 – Whistleblowing Policy
 – Competition Compliance Policy

In addition, the following Company Statements were 
reconsidered and approved by the Board at a meeting on  
17 January 2024:
 –
 –
 – Diversity, Equity and Inclusion Principles Statement

Environmental Principles Statement
Social & Ethical Principles Statement

Copies of our Corporate Governance Policies and Company 
Statements can be found on our IR website at http://
investors.4imprint.com.

The Board is committed to guarding against any form of 
modern slavery or human trafficking taking place in any part 
of its business operations or in the Group’s supply chains. In 
accordance with section 54(1) of the Modern Slavery Act 2015, 
our slavery and human trafficking statement is published 
annually on the Company’s website and can be found at 
https://investors.4imprint.com/modern-slavery-statement/. 
The Modern Slavery Statement in respect of the financial year 
ended 30 December 2023 was approved by the Board at a 
meeting on 17 January 2024. 

Engagement with stakeholders
The Board is committed to its responsibilities to all of its 
stakeholders, including: Shareholders; team members; 
customers; suppliers; the communities in which it operates; 
and the Pension Plan Trustee and members, and strives to 
ensure effective engagement with, and encourage participation 
from, each of these groups. The Directors are mindful of these 
responsibilities and consider them as part of their decision-
making process. The Companies Act 2006 s172 Statement on 
pages 54 to 57 sets out how the Board has engaged with these 
different stakeholder groups.

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67

 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

NOMINATION COMMITTEE REPORT

2023 HIGHLIGHTS

2024 PRIORITIES

 Reviewed the composition of the Board and its Committees 
following the retirement of Charles Brady in August 2023.

 Recommended to the Board the appointment of Lindsay 
Beardsell and Jaz Rabadia to each of the 4imprint 
Committees.

 Reviewed and updated succession plans for the Executive 
Directors and key senior management.

 Supported management in the development of the Group’s 
organisational structure, strengthening senior management 
resource as well as building resilience in the business.

 Visited the Oshkosh site to enhance engagement between 
the Board and members of the senior management team. 

 Reviewed diversity, equity and inclusion (DEI) initiatives in the 
year.

 Continue to support the Executive Directors as they 
transition to the new organisational design and seek to 
strengthen further the skills, experience and balance of the 
senior management team. 

 Develop further opportunities for Board engagement with 
members of the senior management team to assess the 
internal talent pool.

 Implement actions for succession planning for the Executive 
Directors and senior management team. 

 Support the further development of specific DEI initiatives.

Chair’s overview

As Chair of the Nomination Committee (the “Committee”), 
I am pleased to present my report for 2023. The focus of 
the Committee in the year has been in three primary areas: 
(i) reviewing the composition of the Board and its Committees 
following the retirement of Charles Brady; (ii) succession 
planning for the Executive Directors and key senior talent; and 
(iii) supporting the development of the Group’s organisational 
structure. 

68

 
 
 
 
 
 
 
 
 
 
Composition of the Nomination Committee
I have chaired the Nomination Committee since 18 May 2021. 
The other members of the Committee during the period were 
John Gibney, the current Senior Independent Non-Executive 
Director; Lindsay Beardsell and Jaz Rabadia, who formally joined 
the Committee on 12 December 2023; and, until 18 August 
2023, Charles Brady. All Committee members are independent 
Non-Executive Directors.

Paul Moody (Non-Executive Chairman of the Company) and 
the Executive Directors are usually invited to attend formal 
meetings of the Committee. The Company Secretary also 
attends the meetings.

Meetings of the Nomination Committee
The Nomination Committee meets as frequently as is required 
to fulfil its duties. During the period ended 30 December 2023 
there were four meetings of the Nomination Committee. Details 
on attendance of meetings of the Nomination Committee are 
set out in the Statement on Corporate Governance, found on 
page 65.

Responsibilities of the Nomination Committee
The responsibilities of the Nomination Committee include: 
 – Reviewing the structure, size and composition (including the 
skills, knowledge, experience and diversity) of the Board and 
making recommendations to the Board with regard to any 
changes.
Ensuring plans are in place for orderly succession to Board 
and senior management positions and overseeing the 
development of a diverse pipeline for succession.
Identifying and nominating candidates for the approval of 
the Board to fill Board vacancies as and when they arise.

 –

 –

 – Making recommendations to the Board concerning 

membership of the Audit and Remuneration Committees, 
and any other Board Committees as appropriate, in 
consultation with the Chair of those Committees.

The Nomination Committee ensures that Directors are 
appointed to the Board on merit, against objective criteria and 
with due regard to ensuring that the Board shows a balance of 
skills, knowledge and experience. The Nomination Committee 
has terms of reference which were considered and approved 
by the Board at its meeting on 12 December 2023. These 
terms of reference can be found on our IR website at https://
investors.4imprint.com/governance/the-board.

Main activities of the Nomination Committee during 
the period ended 30 December 2023
The Nomination Committee’s principal activities during the 
year included:
 – Reviewing the membership of the Board and its Committees 
following the retirement of Charles Brady, Non-Executive 
Director, on 18 August 2023. This resulted in the following 
recommendations, which were formally approved by the 
Board:
 – Tina Southall replaced Charles Brady as Chair of the 

Remuneration Committee with effect from 18 August 
2023.

 – John Gibney replaced Charles Brady as the Senior 

Independent Director with effect from 18 August 2023.

 – Lindsay Beardsell and Jaz Rabadia, both independent 
Non-Executive Directors, were appointed as formal 
members of the Audit, Nomination and Remuneration 
Committees with effect from 12 December 2023.

 – No additional appointments to the Board were considered 

to be required following Charles Brady’s retirement. 

4imprint Group plc Annual Report & Accounts 2023

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 – Reviewing, with the Executive Directors, a phased 

organisational restructuring designed to increase business 
resilience whilst also enabling senior employees to 
diversify their roles and experience, facilitating the further 
development of potential internal candidates for future 
appointments up to and including the Board. The Committee 
is dedicated to ensuring that an effective succession plan is 
maintained in respect of the Company’s Directors and for 
the senior management team.
Further recruitment at the senior management level to fill 
skills gaps, including the recruitment of a Director of Group 
Internal Audit based in Oshkosh in October 2023.

 –

 – Board visit to the Oshkosh site in November 2023 offering 

the opportunity for face-to-face interaction with members of 
the senior management team.

 – Review and discussion of the Company’s DEI initiatives in the 

year to support the strategy (see page 22 for details). 

 – Participation in the internal Board evaluation undertaken in 

2023 (see page 67 for details).

Appointment and replacement of Directors
Directors may be appointed by the Company by ordinary 
resolution or by the Board. A Director appointed by the Board 
holds office only until the next AGM and is then eligible for 
election by the Shareholders. 

At every AGM of the Company, all Directors put themselves 
forward for re-election. The office of Director shall be vacated if 
he or she: (a) resigns or offers to resign and the Board resolves 
to accept such offer; (b) is, or has been, suffering from mental 
ill health; (c) becomes bankrupt or compounds with creditors 
generally; (d) is prohibited by law from being a Director; (e) 
ceases to be a Director by virtue of the provisions of the 
Companies Act; or (f) is removed from office pursuant to the 
Articles of Association.

All Non-Executive Directors have written letters of appointment. 
The terms and conditions for the appointment of Non-Executive 
Directors are available for inspection at the Company’s 
registered address (during normal working hours) on request.

Full biographies of each Director can be found on pages 62 and 
63. Each Director will be seeking re-election at the 2024 AGM. 
The Board is satisfied that, having been subject to a recent 
performance evaluation in relation to the fulfilment of their 
s172 duty, each Director seeking re-election continues to be an 
effective member of the Board.

Independence of Directors
The Code states that at least half the members of the boards 
of public companies in the FTSE 350, excluding the chairman, 
should be independent non-executive directors, meaning 
that those directors should be independent in character and 
judgment, and free from relationships or circumstances which 
are likely to affect, or could appear to affect, their judgment. 

The independent Non-Executive Directors play a key role in 
ensuring the maintenance of high business standards, assist 
in the formation of strategy and provide a constructive and 
experienced perspective. The Board considers that Paul Moody, 
Lindsay Beardsell, John Gibney, Jaz Rabadia and Tina Southall 
are independent for the purposes of the Code. The Board 
reviews the independence of Non-Executive Directors on an 
ongoing basis and manages a succession plan which considers 
the balance of skills of the Board, the tenure of existing 
Non-Executive Directors and the Company’s strategy and 
DEI principles.

69

 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

NOMINATION COMMITTEE REPORT CONTINUED

Diversity policy
The Committee supports the Code provision that boards should 
consider the benefits of diversity, including gender and ethnicity, 
when making appointments and is committed to ensuring 
diversity, not just at Board level, but also across the Group’s 
senior management.

The Committee understands the importance and beneficial 
effect of diversity within the workforce and aims to foster a 
culture that recruits, develops and promotes team members at 
all levels regardless of background. The Group is committed to 
promoting the principle of equal opportunity and to combatting 
discrimination throughout its workforce as well as in senior 
management, and no applicant or employee receives less 
favourable treatment on the grounds of nationality, age, gender, 
gender identity, sexual orientation, religion, race, ethnicity or 
disability. The Group recognises its responsibility to disabled 
persons and endeavours to assist them to make their full 
contribution at work. 

In relation to gender diversity, at the date of this report, the 
Board is 42.9% female (three women out of seven Board 
members). In November 2023 the Company took part in the 
FTSE Women Leaders Review which monitors gender balance 
in FTSE 100 and FTSE 250 companies. In addition to reviewing 
gender diversity at Board level, the FTSE Women Leaders Review 
reports on the gender diversity of the senior management team 
and their direct reports. Based on data as at 31 October 2023, 
47.3% of the senior management team including direct reports 
were female (50.7% based on data at 31 October 2022).

In November 2023, the Company also took part in the Parker 
Review which monitors ethnic diversity at Board level in FTSE 
100 and FTSE 250 companies. The Committee is pleased to 
report that the Company has met the recommendation of the 
Parker Review that by 2024, FTSE 250 companies should have 
at least one director from a minority ethnic group. In addition, 
the Company also provided data on the ethnic diversity of senior 
management (defined in the same way as for the FTSE Women 
Leaders Review to be the executive team and their direct
reports). Based on the expected position at 31 December 2023, 
6.8% of the senior management team, including direct reports, 
were from a minority ethnic background.

The Committee’s aim as regards the composition of the Board is 
that it should have a balance of experience, skills and knowledge 
to enable each Director and the Board to discharge their duties 
effectively. The Committee agrees that it is appropriate that it 
should seek to have diversity on its Board; however, it does not 
consider that this can be best achieved by establishing specific 
quotas and appointments will continue to be made based on 
merit, with diversity in mind.

More information about the Company’s people and culture can 
be found in the Sustainability section on pages 21 to 23. 

TINA SOUTHALL
CHAIR OF THE NOMINATION COMMITTEE
12 March 2024

70

AUDIT COMMITTEE REPORT

2023 HIGHLIGHTS

 Monitored the development and maturity of the Group’s 
control environment, including its anti-fraud policies and 
procedures.

 Established an internal audit function reflecting the 
continued growth and evolution of the Group.

 Continued preparation for the upcoming changes contained 
in the UK Corporate Governance Code 2024 (the “2024 
Code”) and measures recently introduced in the Economic 
Crime and Corporate Transparency Act 2023 (ECCTA).

2024 PRIORITIES

 Continue to oversee the Group’s plans and activities to meet 
the changes in the governance landscape, including the 2024 
Code.

 Development of the internal audit function including the 
planned assurance activities.

 Continued oversight of the Group’s plans related to current 
and emerging cyber security threats.

4imprint Group plc Annual Report & Accounts 2023

Chair’s overview
As Chair of the Audit Committee (the “Committee”), I am 
pleased to present the Committee’s report for the period 
ended 30 December 2023. The Committee continues to fulfil 
an important oversight role, monitoring the effectiveness of the 
Group’s risk management and internal control systems and the 
integrity of its financial reporting. 

This report explains how the Committee has discharged its 
responsibilities during 2023, specifically in relation to financial 
and narrative reporting, significant financial reporting matters, 
external audit and risk management and internal control. 
The focus of the Committee’s work has taken account of the 
challenging macroeconomic and geopolitical environment, along 
with the continued growth of the Group and the expansion of its 
operational footprint in Oshkosh.

With continued development and investment into its control 
and reporting systems, the Group is well placed to meet the 
additional requirements under the 2024 Code.

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4imprint Group plc Annual Report & Accounts 2023

AUDIT COMMITTEE REPORT CONTINUED

Committee membership and responsibilities
All members of the Committee are independent Non-Executive 
Directors and collectively have recent and relevant financial and 
sector experience. There were three changes to the Committee 
during the year with Charlie Brady stepping down from the 
Board on 18 August 2023 and Lindsay Beardsell and Jaz Rabadia, 
both independent Non-Executive Directors since 1 September 
2021, being appointed as additional members to the Committee 
on 12 December 2023. Committee member biographies and 
attendance at meetings during the year can be found on pages 
62 to 63 and 65. 

The Board continues to maintain the view that I have the recent 
and relevant financial knowledge and experience required to 
chair the Committee. I am a qualified Chartered Accountant and 
have previously held the positions of Non-Executive Director and 
Chair of the Audit Committee at PureCircle PLC and Dairy Crest 
PLC, and am currently a Non-Executive Director and Chair of the 
Audit Committee at C&C Group plc.

At my invitation and to maintain effective communication, the 
Chairman of the Board, other independent Non-Executive 
Directors, the Chief Executive Officer, the Chief Financial 
Officer and the external auditor, Ernst & Young LLP (EY), attend 
all meetings. Other attendees include the Group Financial 
Controller, Company Secretary and Director of Group Internal 
Audit. At the end of each meeting, EY and the Director of Group 
Internal Audit are given the opportunity to discuss matters with 
the Committee without executive management being present. 
EY and the Director of Group Internal Audit also have direct 
access to me and the Committee should they wish to discuss 
matters outside of the scheduled meetings. 

The Committee meets twice each year with a third regular 
meeting planned from 2024, and has an agenda linked to events 
in the Group’s financial calendar, the Committee’s priority focus 
areas, and any emerging regulatory or business issues.

The Committee is ultimately responsible for the oversight 
and monitoring of the financial reporting and risk and control 
processes. The Committee fulfils this remit by undertaking the 
following roles and responsibilities: 
 – Monitoring the integrity of the financial statements of the 
Company and any formal announcement relating to its 
financial performance, and reviewing significant financial 
reporting judgments contained in them, having regard to 
matters communicated to it by the external auditor.
 – Reviewing the content of the Company’s Annual Report & 
Accounts and advising the Board on whether, taken as a 
whole, it is fair, balanced and understandable and provides 
the information necessary for Shareholders to assess the 
Company’s position and performance, business model and 
strategy.

 – Reviewing the Company’s internal financial controls and its 

internal control and risk management systems.

 – Reviewing and approving the Internal Audit Charter and 

audit plan and assessing the effectiveness of the function, its 
work and its resources.

 – Making recommendations to the Board about the 

appointment, reappointment and removal of the Company’s 
external auditor and approving their remuneration and 
terms of engagement.

 – Reviewing the effectiveness of the external audit process and 
reviewing and monitoring the independence and objectivity 
of the external auditor. 

72

 – Developing and recommending to the Board the Company’s 
policy on the provision of non-audit services by the external 
auditor, including approval of non-audit services by the 
Committee and specifying the types of non-audit service 
to be pre-approved, and assessment of whether non-audit 
services have a direct or material effect on the audited 
financial statements.

 – Reporting formally to the Board on its proceedings 
after each meeting and on how it has discharged its 
responsibilities.

Financial and narrative reporting
The Group has appropriate processes and controls in place to 
support the financial reporting process and provide reasonable 
assurance that the financial statements are prepared in 
accordance with applicable standards. This includes the 
different levels of review, preparation of management papers 
for material judgments and completion of disclosure checklists 
as appropriate.

The Committee reviewed the full and half-yearly results 
announcements, the Annual Report & Accounts and the going 
concern and viability statements. This review considered the 
appropriateness of the accounting principles, policies and 
practices adopted in the Group’s financial statements and the 
proposed changes to them, significant accounting issues and 
areas of judgment and complexity (set out below), and the 
integrity of the financial and non-financial information. The 
Committee also considered the reports from EY summarising 
their work undertaken in respect of the year-end audit and the 
outcome of discussions on their key audit matters.

In recommending the results announcements, Annual Report & 
Accounts and the going concern and viability statements to the 
Board for approval, the Committee satisfied themselves that:
 –

The financial statements appropriately address the critical 
judgments and key estimates both in respect of the amounts 
reported and the related disclosures in the financial 
statements.
The processes used for determining the value of the assets 
and liabilities have been appropriately reviewed, challenged 
and are sufficiently robust.
The Annual Report & Accounts taken as a whole is fair, 
balanced and understandable.

 –

 –

Fair, balanced and understandable
In assessing whether the Annual Report & Accounts was fair, 
balanced and understandable, the Committee considered:
 –

Feedback provided by Shareholders on the Group’s 2022 
Annual Report & Accounts and trading updates, and 
information received by the Board throughout the period.
 – Climate-related disclosures, including those in relation to 
the TCFD and The Companies (Strategic Report) (Climate-
related Financial Disclosure) Regulations 2022 reporting 
requirements.
The processes underpinning the compilation of the Annual 
Report & Accounts and the Group’s reporting governance 
framework.
The use and disclosure of alternative performance measures 
and its belief that these measures are necessary to aid users’ 
understanding of the business.
The reviews and findings of the Group’s external auditor.

 –

 –

 –

4imprint Group plc Annual Report & Accounts 2023

Taking the above into account, together with the views of EY, 
the Committee recommended, and the Board confirmed, that 
the 2023 Annual Report & Accounts, taken as a whole, is fair, 
balanced and understandable and provides the information 
necessary for Shareholders to assess the Company’s position 
and performance, business model and strategy.

Scope of the external audit plan and fee proposal
The Committee reviewed and approved EY’s audit planning 
report and fee estimate for the 2023 financial year audit and 
monitored the execution of the audit plan throughout the 
process.

Significant financial reporting matters
Specific areas of audit and accounting estimates reviewed by the 
Committee were: 

Impact of uncertain macroeconomic conditions and 
climate change
The impacts of the uncertain macroeconomic conditions and 
climate change have been considered in the preparation of 
the financial statements. The Committee has reviewed and 
challenged the material assumptions in the forecast financial 
performance and cash flows of the Group that underpin 
management estimates, as well as the critical accounting 
judgments and disclosures in relation to going concern, viability, 
adequacy of provisions and potential impairments, and is 
satisfied that they are appropriate.

Purchase of a bulk annuity policy
During the period, the Trustee of the 4imprint 2016 Pension 
Plan (the “Plan”) entered a bulk purchase annuity policy to 
insure substantially all the Plan’s defined benefit obligations. 
Management assessed that the purchase of the policy did 
not constitute a settlement and that the excess of the cost 
of the annuity over the IAS 19 valuation of the obligations 
covered should be recorded in other comprehensive income. 
The Committee reviewed and concurred with management’s 
conclusions and accounting treatment for this transaction.

Going concern
The Committee received and reviewed management forecasts 
for the Group’s future cash flow performance which also 
included a severe, but plausible, downside scenario that 
reflected a sudden unforeseen shock to demand that is beyond 
what is normally expected. 

Following a robust assessment of the forecasts, the Committee 
concluded that the adoption of the going concern basis for 
both the half-year and full-year results was appropriate. The 
Committee also reviewed and approved the going concern 
disclosures included in the financial statements.

External audit
The Company complies with the Statutory Audit Services 
for Large Companies Market Investigation (Mandatory 
Uses of Competitive Tender Process and Audit Committee 
Responsibilities) Order 2014 and undertook a competitive 
tender process in 2018, described in the 2018 Annual Report 
& Accounts. Following this process, EY was appointed as the 
Group’s external auditor at the 2019 AGM for the financial 
year commencing 30 December 2018. It is the intention of the 
Committee that the Company tender the external audit at least 
every ten years. 

Having been the partner in charge of the audit since EY’s 
appointment and with the audit of the financial statements for 
the period ended 30 December 2023 marking a tenure of five 
years, Chris Voogd’s involvement with the audit of the Company 
will end following his signing of the audit opinion for the 2023 
financial year. Following a detailed selection process overseen by 
myself, Jon Killingley will be appointed as the partner in charge of 
the audit for the next financial year. Jon’s tenure will be limited to 
five years in line with EY’s rotation policy and UK audit regulation. 

Independence and objectivity 
To fulfil its responsibility of maintaining and safeguarding the 
independence and objectivity of the external auditor, the 
Committee reviewed:
 – Changes and rotation of external audit team members in the 

audit plan for the current year.

 – A report from the external auditor describing their 

arrangements to identify, report and manage any conflicts of 
interest.

 – Whether or not the level of challenge to matters of significant 
audit risk and the degree of professional scepticism applied 
by the auditor were appropriate.
The nature and extent of non-audit services, if any, provided 
by the external auditor.

 –

Non-audit work
The Group’s policy on external audit prohibits certain types of 
non-audit work from being performed by the external auditor, 
particularly in cases where the external auditor’s independence 
and objectivity would be put at risk. Before any significant 
non-audit work is commissioned, the nature and extent of such 
work is considered, initially by the Chief Financial Officer and 
the Company Secretary, to determine if such work would put 
at risk the external auditor’s independence and objectivity. This 
process includes discussion with the audit partner at EY. The 
matter is then referred to the Committee for approval, prior to 
commissioning. 

No non-audit services were provided by EY during the period. 
Details of fees paid to EY for the year ended 30 December 2023 
are shown in note 2 of the consolidated financial statements.

Effectiveness of the external audit process
The Committee continually assessed the effectiveness of 
the external audit process during the year. The Committee 
considered:
 –

The relevant skills and experience of the external audit 
partner and team and their knowledge of the business.
The external auditor’s planning report detailing scope of 
the audit, materiality, identification of areas of audit risk and 
audit timelines.
The execution of the audit plan.
Feedback from senior management and the external auditor 
about the audit process.
The robustness of the external auditor in challenging the key 
accounting and audit judgments.

 –

 –
 –

 –

 – Recommendations made by the external auditor in their 
management letters and the adequacy of management’s 
response.
The content, insight and value of the external auditor’s 
reports.

 –

After taking into account the factors noted above and its 
interactions with EY throughout the year, the Committee 
was satisfied that the external audit process was effective. 
Accordingly, the Committee has recommended the 
reappointment of EY, as external auditor, to the Board.

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4imprint Group plc Annual Report & Accounts 2023

AUDIT COMMITTEE REPORT CONTINUED

 –

In the absence of an internal audit function for most of the 
period, the Committee continued to derive internal assurance 
through:
 –

The very flat structure of the Group and close involvement of 
the Executive Directors in business operations.
The maturity of the operational and financial systems, no 
historical instances of material control breakdown or fraud, 
and the low inherent risk presented by the business model 
and limited operational sites.
The combination of experienced internal resource and 
specialist external advice used to manage operational risks, 
for example cyber-crime and supply chain integrity.
 – Regular reports from the Business Risk Management 

 –

Committee (BRMC), Executive Directors, supplemental 
internal control questionnaires, and reports from the 
external auditor.

The Committee has reviewed and approved the Internal 
Audit Charter and audit plan for 2024 and will work closely 
with the Director of Group Internal Audit in delivering the 
work programmes. The Committee has also decided to add 
an additional meeting to the 2024 calendar and future years 
outside of the main financial reporting and audit cycles, focused 
on internal audit and risk management items.

Whistleblowing
The Group has a Whistleblowing Policy (which is also available 
on the Company’s website), containing arrangements for the 
US General Counsel or the Company Secretary to receive, in 
confidence, complaints on accounting, risk issues, internal 
controls, auditing issues and related matters for reporting to the 
Committee as appropriate. 

Assessment of risk management and internal control 
systems
In assessing the effectiveness of the Group’s risk management 
procedures and internal controls, the Committee received 
regular reports from the BRMC and considered the external 
auditor’s review of internal controls and audit highlights 
memoranda. 

The BRMC reports provide detailed information on the Group’s 
principal risks and uncertainties, the effectiveness of mitigating 
activities and key controls, emerging risks, the categorisation and 
disclosure of risks in results announcements and the Annual 
Report & Accounts, and updates on changes in the corporate 
governance landscape. A description of the risk management 
process and the principal risks and uncertainties facing the 
Group can be found in the Strategic Report on pages 44 to 53.

Taking into account the factors outlined above and in the 
absence of any material matters having been identified, the 
Committee continues to have a high degree of confidence in 
the effectiveness of the Group’s risk management and internal 
controls.

JOHN GIBNEY
CHAIR OF THE AUDIT COMMITTEE
12 March 2024

Risk management and internal control
The Committee assists the Board in fulfilling its responsibilities to 
maintain effective governance and oversight of the Group’s risk 
management and internal controls by providing assurance that 
the Group has appropriate risk management procedures and 
effective controls in place and provides oversight of the internal 
audit function. 

The control system of the Group is intended to mitigate rather 
than eliminate the risk of failure to meet the Group’s objectives 
and any such system can only provide reasonable and not 
absolute assurances against material misstatement or loss. 

The Group operates a continuous process of identifying, 
evaluating and mitigating the significant risks faced by each 
business and the Group as a whole. This includes:
 – A defined organisational structure with appropriate 

delegation of authority.
Formal authorisation procedures for investments.

 –
 – Clear responsibilities on the part of management for the 

maintenance of good financial controls and the production 
and review of detailed, accurate and timely financial 
management information.
The control of financial risks through clear authorisation 
levels.
Identification of operational risks and the development of 
mitigation plans by senior management.

 –

 –

 – Regular reviews of both forward-looking business plans and 

historic performance.

 – Regular reports to the Board from the Executive Directors.

The internal controls extend to the financial reporting process 
and the preparation of the consolidated financial statements. 
The basis of preparation of the consolidated financial 
statements is set out on pages 109 and 110.

The Committee received updates on the project to review the 
Group’s internal controls over financial reporting and IT general 
controls that was initiated in the prior year. With the material 
processes and controls now documented and operational 
across the Group, focus will move in 2024 to internal audit 
testing and further enhancement. In parallel, work is also being 
undertaken to review the Group’s processes and controls 
to manage fraud risk which is expected to be substantially 
completed in the coming year. These programmes of work, in 
addition to being appropriate to support the continued growth 
of the business, will put the Group in a strong position to comply 
with the latest changes in the 2024 Code and ECCTA. 

The internal control process will continue to be monitored and 
reviewed by the Board through the Committee, which will, where 
necessary, ensure improvements are implemented. 

Internal audit
Following the decision to establish an internal audit capability in 
the prior year, an experienced Director of Group Internal Audit 
was recruited in October 2023 to lead the function. Reporting 
directly to myself, this resource will support the work undertaken 
to date in advancing the Group’s risk management agenda 
and provide independent advice and third-line assurance to 
the Committee over the effectiveness of risk management 
processes, internal controls and mitigations.

74

4imprint Group plc Annual Report & Accounts 2023

ANNUAL STATEMENT BY THE CHAIR  
OF THE REMUNERATION COMMITTEE
2023 HIGHLIGHTS

KEY REMUNERATION PRINCIPLES

 Consulted with Shareholders and developed a new 
Remuneration Policy.

The Committee’s long-held view regarding remuneration is that 
it should be: 

 Detailed remuneration benchmarking exercise undertaken 
in conjunction with our remuneration advisors.

 Competitive when compared to organisations of a similar 
size, complexity, and type.

 Reviewed our remuneration strategy in the context of 
business developments and the future growth ambitions of 
the business. 

 Reviewed governance, regulatory and investor developments 
on executive compensation matters.

 Considered broader employee pay and conditions. 

 Linked to the long-term strategy of the Group.

 Clear, easy to understand and motivational.

 Structured to not promote unacceptable behaviour or 
encourage unacceptable risk-taking.

 Structured to avoid reward for failure.

2024 PRIORITIES

 Obtain Shareholder approval for the new Remuneration 
Policy at the 2024 AGM.

 Monitor business performance against 2024 bonus targets 
during the year.

 Continue to consider employee pay at all levels of the 
organisation. 

 Continue to monitor governance, regulatory and investor 
developments on executive compensation.

Chair’s overview
As Chair of the Remuneration Committee (the “Committee”),  
I am pleased to present the Directors’ Remuneration Report  
for the year ended 30 December 2023. The report contains:
 –

This Annual Statement which summarises the remuneration 
decisions made during the year and the context in which 
these decisions have been taken.

 –

 – A copy of the new Remuneration Policy which will be put 
forward for approval by Shareholders at the 2024 AGM. 
The Remuneration Report for the year ended 
30 December 2023 (see pages 78 to 92) which details 
how our Remuneration Policy was implemented in the 
year ended 30 December 2023 and how we intend to 
implement our Remuneration Policy in 2024.

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75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

ANNUAL STATEMENT BY THE CHAIR OF THE 
REMUNERATION COMMITTEE CONTINUED
Business context for executive remuneration 
The Committee considers a range of factors when making pay 
decisions for the Executive Directors and senior management 
team, including the recent financial and operational 
performance of the Group. The Group has delivered a strong 
financial performance in 2023 and significant operational 
progress has been made in preparing the business for its 
current and future growth ambitions. 

Annual bonus 
In relation to the annual bonus plan, specific performance 
targets for 2024 have been set by the Committee with reference 
to the 2024 budget approved by the Board. As at January 
2024, the Committee was confident that the targets set were 
appropriately stretching. No changes have been made to the 
performance measures or operation of the bonus grid for 2024.

Remuneration Policy review 
The Remuneration Policy (the “Policy”) was approved three years 
ago at the 2021 AGM and is therefore due for renewal at the 
AGM in 2024. 

Context to the review 
Since the last Policy was approved, 4imprint has grown 
significantly as a result of the successful implementation and 
execution of our strategy by the current Executive Directors. The 
Group surpassed its strategic revenue target of $1bn in 2022 (a 
45% increase from 2021) and revenue has grown to over $1.3bn 
in 2023. Profit before tax exceeded $100m for the first time in 
our history in 2022 (a 243% increase from 2021) and has grown 
to over $140m in 2023. As a consequence, the 4imprint share 
price has significantly outperformed the FTSE 250 index over the 
last ten-year period. 4imprint entered the FTSE 250 in June 2019 
and is ranked FTSE 220 as at the end of December 2023. 

The current Policy was designed with the specific circumstances 
of the current Executive Directors in mind. Both current 
Executive Directors have significant shareholdings (together 
owning 1.6% of 4imprint with shareholdings in excess of 3,000% 
of salary), therefore the current Policy does not incorporate an 
LTIP. In addition, the quantum of the current Policy reflects both 
the former size of the business and the desires of our current 
Executive Directors to be moderately positioned against the 
market. 

The Policy review process and consultation 
Given this context, the Committee agreed that it was important 
to review not only the Remuneration Policy structure but also 
the overall potential quantum, to make sure that the new Policy: 
 –
 –

 Supports our current business strategy and values; 
 Is competitively positioned and future-proofed in terms 
of potential quantum and incentive structure to facilitate 
Executive Director succession planning; and 
 Meets current UK governance standards. 

 –

The Committee has undertaken a thorough exercise in reviewing 
the current Policy, supported by its independent advisor and 
with input from management. The review included obtaining 
stakeholder input from all Board members, remuneration 
benchmarking, market trends analysis, and review of investor 
sentiment and recent governance developments.

The Committee conducted a thorough Shareholder consultation 
exercise. Letters and invitations for feedback were shared 
with 17 Shareholders representing approximately 68% of 
our register. We had constructive conversations with ten 
Shareholders meaning we received input from just over half of 
our register. In summary, Shareholders were very supportive of 
the proposals for the new Policy and remain supportive of our 
business strategy and the current Executive team.

For 2023 the financial results of the business included:
 –
 –
 –
 –

 Group revenue up by 16% to $1.33bn.
 Increase in operating profit of 32% to $136.2m.
 Increase in basic earnings per share of 32%.
 2023 interim dividend paid of 65.00c (50.80p) per share;  
final dividend declared of 150.0c (117.0p). 
 Continued investment in marketing and people to position 
the business well for future growth.
 Retaining a strong financial position and good liquidity with 
cash and bank deposits at the year-end of $104.5m. 

 –

 –

Committee decisions and undertakings in 2023
Base salary 
As disclosed in last year’s report, the Remuneration Committee 
awarded a base salary increase of 6.8% to the Executive 
Directors for 2023, in line with that received by the wider 
workforce. 

Annual bonus 
The Committee also approved the annual bonus plan for 2023, 
setting targets based on the 2023 budget. In recognition that 
the 2023 budget was challenging and represented a major step 
change in financial performance, for 2023 only, the Committee 
approved a bonus of 60% of base salary for on-target 
performance. The Remuneration Policy enables the Committee 
to increase the bonus opportunity to 150% of salary, and for 
on-target payout to increase to up to 75% of base salary. The 
Committee determined that although the performance targets 
were made more stretching, the maximum bonus should remain 
at 100% of salary for 2023. 

The Group has delivered a very strong financial performance 
in 2023 with revenue and operating profit exceeding the 
2023 budget. In this context and given that all performance 
targets were met in full, the Committee determined that it 
was appropriate for the annual bonus plan for the Executive 
Directors to pay out in full at 100% of salary.

The financial success of the business in 2023 has meant that 
there have been regular payments to team members under 
both the leadership and management bonus plans and the 
quarterly ‘gain share’ bonus plan for all employees.

Committee decisions and undertakings for 2024
Base salary 
At its meeting in January 2024, the Committee awarded the Chief 
Executive Officer and the Chief Financial Officer a 4.5% increase 
in basic annual salary with effect from 1 January 2024. This is in 
line with the average increase anticipated to be applied to the 
remuneration of employees across the business in 2024.

76

Policy review findings and summary of key changes 
The Committee concluded that the potential package value for 
Executive Directors is significantly below that of similar sized 
FTSE 250 companies. This poses a potential risk to succession 
planning. In addition, the Committee concluded that to provide 
a market standard package to attract and retain new Executives, 
an LTIP would need to be made available for use.

Therefore, under the new Policy an LTIP in the form of a 
Performance Share Plan with a maximum award of 200% of 
salary has been introduced. 

When used in conjunction with the LTIP, the Committee 
concluded that the Deferred Bonus Plan (which currently 
extends to five years) would need to be made more market 
standard. As such, for future LTIP participants, the deferral 
arrangement is to be reduced to one-third of the total bonus 
(currently 50%), with a three-year deferral period. 

Finally, the Committee identified that minor adjustments should 
be made to align the Policy with UK governance standards, 
including extension of the Post-Employment Shareholding 
Guidelines time horizon from one to two years and increasing 
the guideline to 200% of salary. This change will apply to both 
current and future Executive Directors. 

For 2024, the current Executive Directors have reaffirmed that 
they do not wish to be in receipt of an LTIP award and are not 
seeking realignment of their total remuneration package value to 
be competitive with levels in the FTSE 250. As such, no changes 
have been proposed to the incentive maxima or incentive 
structure for the current Executive Directors for 2024. 

A market review of the Non-Executive Director fee levels showed 
that these were also below competitive FTSE 250 levels and 
therefore the fees would need to be increased. The basic Non-
Executive Director fee level has therefore been increased from 
£45,000 to £55,000; an additional fee of £8,250 per annum has 
been introduced for the Senior Independent Director and for 
the Committee Chairs; and the Chair of the Board’s fee has been 
increased from £157,500 to £192,150. 

We would like to thank Shareholders for their constructive 
feedback and engagement with the Policy review process 
and we welcome any further feedback on our remuneration 
arrangements. 

TINA SOUTHALL
CHAIR OF THE REMUNERATION COMMITTEE
12 March 2024

4imprint Group plc Annual Report & Accounts 2023

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4imprint Group plc Annual Report & Accounts 2023

REMUNERATION REPORT

This report sets out the information required by the Companies 
Act 2006, Schedule 8 of the Large and Medium-sized 
Companies and Groups (Accounts and Reports) (Amendment) 
Regulations 2013, Listing Rules of the Financial Conduct 
Authority and the UK Corporate Governance Code. This report 
is unaudited except where otherwise stated. An ordinary 
resolution to approve this report will be put to the AGM on 
22 May 2024.

In addition, at the 2024 AGM, Shareholders will be asked to approve the new Remuneration Policy which is set out 
in this report (pages 79 to 86). 

Remuneration governance
Composition of the Remuneration Committee 
I have chaired the Remuneration Committee since 18 August 2023 following the retirement of Charles Brady from the 4imprint Board 
and its Committees. The other members of the Committee during the period were John Gibney, the current Senior Independent Non-
Executive Director; and Lindsay Beardsell and Jaz Rabadia who formally joined the Committee on 12 December 2023. All Committee 
members are independent Non-Executive Directors.

Paul Moody (Non-Executive Chairman of the Company) and the Executive Directors are usually invited to attend formal meetings of 
the Committee. The Company Secretary also attends the meetings.

Meetings of the Remuneration Committee
The Remuneration Committee meets as frequently as is required to fulfil its duties. During the period ended 30 December 2023 
there were four meetings of the Remuneration Committee. Details on attendance of meetings of the Remuneration Committee are 
set out in the Statement on Corporate Governance, found on page 65.

Responsibilities of the Remuneration Committee 
The responsibilities of the Remuneration Committee include:
 – Determining the policy for Directors’ remuneration and setting remuneration for the Company’s Chairman, Executive Directors, 

 –

senior management, and the Company Secretary, in accordance with the Principles and Provisions of the Code.
Establishing remuneration schemes that promote long-term shareholding by Executive Directors that support alignment with 
long-term Shareholder interests.

 – Designing remuneration policies and practices to support the strategy and promote long-term sustainable success, with 

executive remuneration aligned to Company purpose and values, clearly linked to the successful delivery of the Company’s long-
term strategy.
To determine the targets for any performance-related bonus and share incentive plans operated for Executive Directors and 
senior management.

 –

The Remuneration Committee has terms of reference which were reconsidered and approved by the Board of the Company at its 
meeting on 12 December 2023. These terms of reference are available for inspection on the Company’s website.

The remuneration of Non-Executive Directors is determined by the Non-Executive Chairman of the Board and the Executive 
Directors.

In exercising its responsibilities and carrying out key decisions, the Remuneration Committee is mindful of the size and structure 
of the Company’s businesses. It regularly assesses the remuneration of Executive Directors and senior management in the context 
of the remuneration of the wider workforce and of the Company’s actual and projected growth and profitability. The Remuneration 
Committee also considers the value generated for Shareholders, and engages, as appropriate, with Shareholders and other 
stakeholders to explain and discuss existing policy and future decision-making. 

Willis Towers Watson are engaged as remuneration consultants to the Committee. Fees paid to Willis Towers Watson during 2023 
were £77,081 (2022: £6,892). 

78

4imprint Group plc Annual Report & Accounts 2023

Remuneration Policy
The following section sets out 4imprint Group plc’s Directors’ Remuneration Policy (the “Policy”) which will be subject to a binding 
Shareholder vote at the AGM on 22 May 2024 and will take effect from that date. 

The Committee has undertaken a thorough exercise in reviewing the current Policy, supported by its independent advisor and with 
input from management. The review included stakeholder input from all Board members, remuneration benchmarking, market 
trends analysis, and review of investor sentiment and recent governance developments. In addition, the Committee conducted a 
thorough Shareholder consultation exercise. 

New Remuneration Policy summary and changes 

Element of Policy 

Overview of changes proposed to Policy

Deferred Bonus Plan (DBP)

No change to award opportunity or length of deferral for current Executive Directors for 2024 
(50% of bonus deferred over five years). 

Long-Term Incentive Plan 
(LTIP)

Introduction of a more market-aligned structure to defer one-third of the bonus over three years 
for future LTIP participants. 

Introduction of a new LTIP in the form of a Performance Share Plan. The introduction of the LTIP 
is intended to support future Executive Director recruitment as and when required. At the time of 
writing, the current Executive Directors have expressed an intention not to participate in the LTIP 
and instead continue to participate in the DBP in its current form. 

Maximum opportunity of 200% of salary aligned with the FTSE 250 median although the 
Committee may choose to make awards at lower levels. 

Awards would be subject to a three-year performance period with a two-year holding period. 

Share Ownership Guidelines Extend the post-cessation share ownership guidelines to a 200% of salary holding for a full two 

years post cessation to align with the Investment Association guidance and accepted best practice. 

Principles of Policy
The Committee is made up entirely of independent Non-Executive Directors to avoid any conflicts of interest and no individual is 
present at a Committee meeting where their own remuneration is discussed. The Committee ensures that it is kept up to date with 
published guidance from investors, shareholder representative bodies and current market practice, so that it can bear these factors 
in mind when formulating and making decisions in connection with the Policy. 

The guiding principles underlying the Policy remain unchanged. These are that:
(i)  Remuneration should be competitive when compared to remuneration in organisations of similar size and complexity in the 

relevant external market, without paying more than is necessary;

(ii)  Subject to satisfying (i) above, remuneration should be considered in the context of wider employee pay and conditions and 

Shareholder views;

(iii)  Packages should be structured so that remuneration is aligned to both the strategy of the Company and long-term growth in 

Shareholder value; 

(iv)  Each element of the remuneration package should be clear, easy to understand and motivating; 
(v)  The overall package should be designed to take account of the performance of the business and to respond to regulatory 

changes but not to promote undesirable behaviour or to encourage unacceptable risk taking; and 

(vi)  Packages should be structured to avoid reward for failure.

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4imprint Group plc Annual Report & Accounts 2023

REMUNERATION REPORT CONTINUED

Executive Director Policy table 

Element and purpose Opportunity 

Operation 

Performance measures 

Not applicable.

Base salary increases will not 
normally exceed the average 
increase awarded to the 
wider workforce. However, in 
exceptional circumstances salary 
increases may exceed this level.

Base salary

Enables 4imprint to 
attract and retain 
executive talent 

Base salaries are reviewed 
annually, however increases are 
not automatic. 

Base salary adjustments reflect 
various factors, including increases 
for other employees across the 
4imprint business; individual and 
Company performance; changes 
in role and responsibilities; and 
pay at companies of a similar size 
and complexity in the relevant 
external market. 

Base salaries should be 
competitive when compared to 
similar roles at organisations of a 
similar size and complexity in the 
relevant external market. 

Base salary increases are also 
considered in the context of the 
value of the total remuneration 
package. 

Retirement benefits

To provide a 
competitive level of 
retirement benefit in 
order to attract and 
retain executive talent

Executive Director retirement 
benefits are limited to the 
opportunity offered to the local 
workforce. This is currently capped 
at 5% of base salary per annum. 

Other benefits

To maintain 
competitiveness 
in attracting and 
retaining talent 

Benefit values are set at an 
appropriate level taking into 
account market practice. 

The Committee reserves the 
discretion to approve a higher 
level of benefits if it is considered 
by the Committee to be necessary, 
appropriate and in the best 
interests of the Company and its 
stakeholders. For example, this 
may include additional benefits to 
cover the cost of relocation. 

Not applicable.

Not applicable.

Executive Directors are eligible 
either (i) to participate in local 
Company pension arrangements, 
or (ii) subject to the discretion 
of the Committee, to receive 
a salary supplement in lieu of 
pension contributions (which is 
not taken into account as salary 
for calculation of annual bonus, or 
other benefits).

Typical benefits may include: 
(i) company car or car allowance 
paid in cash; (ii) private medical 
insurance for the executive and 
his/her family; (iii) life assurance 
of up to four times base salary; 
(iv) income protection insurance; 
and (v) access to independent 
professional advice when 
necessary. 

Other benefits may also be 
offered in line with those offered 
to other employees, such as paid 
holiday. 

The benefits offering may differ 
to reflect the market practice of 
the country of employment or 
domicile of the individual Director. 

80

4imprint Group plc Annual Report & Accounts 2023

Element and purpose Opportunity 

Operation 

Performance measures 

Deferred Bonus 
Plan (DBP)
To encourage share 
ownership and 
to incentivise and 
reward strong annual 
performance 

The ongoing maximum potential 
annual bonus opportunity is 100% 
of base salary for 2024.

However, the Policy provides 
the Committee with an overall 
maximum of 150% of base 
salary for use in future years, 
for example, in a recruitment 
scenario, or in order to maintain 
the competitiveness of the 
bonus relative to the market 
taking into account Company 
and individual performance and 
the potential value of the rest of 
the remuneration package. See 
Recruitment Policy for further details. 

The award for on-target 
performance is 50% of base 
salary where awards are made in 
line with the ongoing maximum 
opportunity of 100% of salary. 

Where the overall maximum 
of 150% is employed, the on-
target bonus opportunity may be 
increased to 50% of the maximum, 
being 75% of base salary. 

Performance may be assessed 
using financial and non-financial 
measures. 

Financial performance measures 
may include: profitability, revenue 
growth, cash generation, or other 
financial metrics that are aligned 
to the business strategy. Financial 
objectives generally account for 
the majority of the annual bonus 
performance assessment. 

Non-financial, corporate 
objectives may also be used, 
such as environmental, social and 
governance (ESG) metrics to the 
extent that they align with the 
Board’s strategy and are deemed 
to enhance prospective long-term 
growth in Shareholder value. 

Performance measures and 
targets are generally set at the 
start of the financial year to reflect 
the Group’s strategic priorities. 

Once awarded, the deferred 
component of the annual award 
will not be subject to further 
performance targets.

For 2024 and future years in 
which Executive Directors do 
not participate in the Long-Term 
Incentive Plan (LTIP):

50% of the annual bonus is 
delivered in cash. 

50% of the annual bonus is 
deferred into share awards 
(generally nil-cost options, 
conditional share awards or 
other forms to meet regulatory 
or business needs) for five years 
following the date of grant. See 
Leaver Policy for exceptions to this 
rule.

To the extent an Executive 
Director participates in the LTIP: 

Two thirds of the annual bonus 
will be delivered in cash. 

One third of the annual bonus 
will be deferred into share 
awards (generally nil-cost options, 
conditional share awards or 
other forms to meet regulatory 
or business needs) for three 
years following the date of grant. 
See Leaver Policy for exceptions to 
this rule.

Cash bonus and deferred share 
awards are typically allocated to 
participants following the audit 
of the Annual Report & Accounts 
in the March following the 
performance period. 

The number of nil cost options 
or conditional share awards is 
based on the share price on 
31 December of the financial year 
to which annual performance 
relates. 

The cash bonus and deferred 
share awards are subject to 
clawback and malus provisions. 
See notes to the table.

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4imprint Group plc Annual Report & Accounts 2023

REMUNERATION REPORT CONTINUED

Element and purpose Opportunity 

Operation 

Performance measures 

The ongoing maximum potential 
LTIP opportunity is 200% of base 
salary, however the Committee 
may determine award values 
within this maximum. 

Long-Term 
Incentive Plan 
(LTIP)
To encourage share 
ownership and to 
incentivise and reward 
strong long-term 
performance

The award for threshold 
performance is 25% of maximum 
with straight-line vesting between 
threshold and maximum vesting. 

For 2024, the current Executive 
Directors will not participate in the 
LTIP.

To the extent LTIP awards 
are granted in future years, 
performance will be measured 
over a three-year period and a 
two-year holding period will apply 
to vested shares, normally on a 
net-of-tax basis. 

In line with the DBP, share 
awards are typically allocated to 
participants following the audit of 
the Annual Report & Accounts. 

The LTIP share awards are subject 
to clawback and malus provisions. 
See notes to the table.

All Employee  
Share Plans
To encourage 
employee share 
ownership and reward 
long-term value 
creation 

Employees (including Executive 
Directors) may save an agreed 
monthly amount, and options are 
normally granted at a discount of 
up to 20% to the current share 
price.

Savings are capped at an agreed 
monthly contribution rate, and the 
option price is set at the outset of 
the plan. 

Periodic employee share option 
plans open to all employees are 
operated in the 4imprint Group. 
These take the form of HMRC 
approved Sharesave plans in the 
UK, and equivalent plans in the 
USA.

Performance may be assessed 
using financial and non-financial 
measures. Financial measures will 
normally govern the majority of 
the award.

Financial performance measures 
may include profitability or other 
financial metrics that are aligned 
to the business strategy as well as 
Total Shareholder Return.

Non-financial, corporate objectives 
may also be used, such as ESG 
metrics to the extent that they 
align with the Board’s strategy 
and are deemed to enhance 
prospective long-term growth in 
Shareholder value. 

Performance measures and 
targets are generally set at the 
start of the financial year of the 
award to reflect the Group’s 
long-term strategic priorities and 
are measured over a three-year 
period. 

Not applicable.

Share ownership 
guidelines
Provides alignment 
with Shareholders 
whilst encouraging 
sustainable, long-term 
value creation

Executive Directors are expected 
to maintain a holding of shares in 
the Company of at least 200% of 
annual base salary. 

Executive Directors are 
also expected to maintain a 
shareholding of at least 200% of 
base salary for two years following 
cessation of employment.

At least 50% of any vested share 
awards (net of tax) from incentive 
arrangements are expected to 
be held in order to accumulate 
the recommended personal 
shareholding. 

Executive Directors will have until 
their fifth annual bonus share 
award grant to accumulate their 
shareholding. 

Not applicable.

The post-employment 
shareholding guideline will be 
enforced through contractual 
means.  

82

4imprint Group plc Annual Report & Accounts 2023

Notes to the Policy table

Remuneration 
Committee 
discretion

When assessing incentive plan results and performance, the Committee retains the discretion to adjust 
incentive plan outcomes in exceptional circumstances if it considers that the outcome does not reflect the 
overall performance of the Group over the performance period, or that the outcome is inappropriate in the 
context, due to circumstances that were unexpected or unforeseen at the date of grant. 

Malus and clawback Malus and clawback provisions apply to both cash and deferred share elements of the DBP and to shares 

under the LTIP. 

Malus includes the reduction (including to nil) of in-year and/or future year bonus amounts and the 
forfeiture or withholding of unvested deferred shares and LTIP share awards. Clawback involves the 
recovery of annual bonus and LTIP amounts that have been paid. Clawback may apply to cash bonus 
payments made up to two years after the relevant payment date and for deferred shares and LTIP 
awards that vested up to five years from the relevant grant date. These provisions may be invoked by the 
Committee if it deems this to be appropriate in the context of one or more ‘trigger’ events. These include: 

The bonus/award was based on an error, or inaccurate or misleading information.
Serious misconduct.

 – Material misstatement (including omission) in the Company’s accounts. 
 –
 –
 – Corporate failure.
 –

Serious reputational damage.

Discretion to amend 
the future operation 
of the DBP and LTIP 

In the event of a variation in share capital or other event that may affect the share price, the number of 
shares subject to an award may be adjusted. 

Dividend equivalent 
payments 

Share-based awards under the LTIP may include the right to receive dividend equivalent payments to the 
extent the awards vest. 

Minor amendments 
to the Policy and 
remuneration 
under previous 
arrangements 

Minor changes may be made to the Policy for regulatory or administrative purposes without seeking 
further Shareholder approval for such an amendment. 

The Committee may make payments notwithstanding that they are not within the current Policy if they 
were agreed before:

Performance 
measures

 –
 –

The Company’s first remuneration policy subject to binding Shareholder approval came into effect;
This Policy came into effect (provided they are in line with the remuneration policy at the time of 
agreement); or 

 – Promotion (of the individual to which the payment relates) to the Board of Directors. 

The Committee has selected financial measures as the primary method of determining performance, 
as these metrics directly affect Shareholder value. The Committee, when setting the relevant targets, 
takes into account the Company’s business plan and internal and external forecasts for the business. 
Strategic performance conditions are set in line with the Company’s business plan and strategic priorities. 
At the end of the performance period, the Committee will review performance against targets and may 
adjust formulaic outcomes for reasons such as (but not limited to) disposals, acquisitions and changes 
in accounting treatment, if it is considered necessary for a fair outcome in the context of wider Company 
performance. Where discretion is exercised the rationale and adjustment will be disclosed in the relevant 
Annual Report. 

83

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4imprint Group plc Annual Report & Accounts 2023

REMUNERATION REPORT CONTINUED

Executive Director service contracts
Executive Directors have rolling service contracts, notice periods are twelve months from the Company and six months from the 
Executive Director. Any new Executive Director would be appointed on similar terms. The Executive Directors’ service contracts are 
available for inspection at the Company’s registered office. 

Executive Director recruitment policy 
The following guidelines are followed by the Committee when considering the pay and employment terms for a new Executive 
Director:
 –
 –

The Committee aims to pay no more than is necessary to secure the right talent for the business.
The ongoing remuneration policy for any new Executive Director will align to the remuneration policy for Executive Directors as 
set out in this Policy.

 – Base salaries are set at a market rate in order to attract the appropriate person. Factors to be taken into account include: the 

 –

individual’s previous salary and remuneration package; the skills and experience of the individual; the salary of the previous role 
incumbent; and pay at organisations of similar size, complexity and sector in the relevant external market. 
Special arrangements may be made for a new Executive Director in order to secure their appointment. These may include: 
 – The Committee may choose to provide additional compensation for incentive awards forfeited by the executive upon joining 
4imprint. In such cases, we would seek to apply similar conditions to forfeited awards including: performance conditions; 
vesting and holding periods; and form of award. Any ‘buyout’ payment will be reduced by an equivalent amount in the event 
the Executive Director’s former employer pays a portion of the remuneration that was deemed foregone. Where possible, 
existing incentive plans will be used to satisfy such awards, however, in the event that this is not appropriate, the Committee 
retains the right to use the Listing Rules exemption 9.4.2 for the purposes of a buyout award. There is no specified limit to the 
value of buyout awards, however the Committee will rigorously consider the appropriate value so as not to pay more than the 
compensation being forfeited. Malus and clawback provisions would normally apply to buyout awards, for the same reasons as 
detailed under the DBP and LTIP.

 – The overall maximum incentive opportunity that may be offered upon recruitment is 350% of base salary. This comprises an 

increased award under the DBP of 150% of base salary and an LTIP award of up to 200% of salary. 

 – For external and internal appointments, the Committee may agree that the Company will meet certain relocation expenses 
and legal fees as it considers to be appropriate. Assistance will be subject to reasonable clawback for service of less than 12 
months. 

Corporate events 
Upon a takeover, unvested deferred share awards under the DBP would normally vest in full immediately. Unvested share awards 
under the LTIP would normally vest (and be released) early. The proportion of any unvested LTIP awards which vest will be 
determined by the Committee, taking into account: the extent to which the Committee deems any performance conditions applicable 
to awards have been satisfied; the underlying performance of the Company and the participant; such other factors the Committee 
considers in its opinion to be relevant; and, unless the Committee determines otherwise, the proportion of the performance period 
which has elapsed. Awards may be exchanged to the extent that an offer to exchange awards for new awards is made and accepted 
by the award holder. 

84

4imprint Group plc Annual Report & Accounts 2023

Executive Director Leaver Policy

Element / provision 

Policy 

Contractual notice 
period and loss of 
office compensation 

 –
 –

Twelve months’ notice from the Company and six months from the Executive Director. 
Executive Directors may be required to work during their notice period or take ‘gardening leave’. 
Payments in lieu of notice may also be made. 

 – Contractual non-competition payments may be made on a monthly basis for the twelve months 

following termination of employment subject to mitigation. 

 – Contractual termination payments for Executive Directors include base salary, retirement and other 

benefits.

Treatment of bonuses

 – Normally, an Executive Director may, at the Committee’s discretion, receive a bonus for the year in 

which the Executive Director leaves, although US-based Executive Directors are entitled to continue to 
participate in the bonus plan up to the date of termination of employment (subject to the satisfaction of 
performance requirements). Any such bonus award may be paid in such proportions of cash or shares 
as the Committee may determine. 
For ‘good leavers’ unvested deferred share awards will normally continue to vest as if the Executive 
Director had not left, with the Committee retaining the discretion to accelerate the vesting of awards 
where the Committee considers it appropriate (for example, if the Executive Director dies or has a 
terminal illness). ‘Good leaver’ reasons are defined as: injury, ill health, disability, redundancy, retirement 
(as agreed by the Company), the company or business for which the Executive Director works being 
sold out of the 4imprint Group, death or such other circumstances as the Committee may determine. 
Leavers for any other reason would result in no bonus being paid, and any unvested deferred share 
awards would lapse.

 –

 –

Treatment of LTIP

 – An unvested award will usually lapse when an Executive Director ceases to be an employee or director 

 –

 –

of the Group.
If, however, an Executive Director ceases to be an employee or director of the Group because of their 
ill health, injury, disability, retirement, redundancy, the sale of their employing company or business 
out of the Group or in other circumstances at the discretion of the Committee (i.e. they leave as a 
‘good leaver’), their award will normally continue to vest on the date when it would have vested and 
be released from any relevant holding period on the date when it would have been released if they 
had not ceased to be an employee or director of the Group. The extent to which awards normally 
vest in these circumstances will be determined by the Committee, taking into account the satisfaction 
of the performance conditions applicable to awards measured over the original performance period, 
the underlying performance of the Company and the Executive Director and such other factors the 
Committee considers, in its opinion, relevant. 
The Committee retains discretion to allow the award to vest (and be released) following the Executive 
Director ceasing to be an employee or director of the Group, taking into account any applicable 
performance conditions measured up to that point. 

 –

 – Unless the Committee decides otherwise, the extent to which an award vests will also take into account 
the proportion of the performance period which has elapsed when the Executive Director ceases to 
be an employee or director of the Group. The period over which a ‘recruitment award’ will normally be 
time pro-rated will be determined at the time of grant and will normally replicate the approach to time 
pro-rating applied to the award in respect of which the ‘recruitment award’ was granted. 
If an Executive Director dies, their award will vest (and, where subject to a holding period, be released) 
on the date of their death on the basis set out for other ‘good leavers’ above. Alternatively, the 
Committee may decide that unvested awards will vest (and, where subject to a holding period, be 
released) on the date they would have if the Executive Director had not died on the basis set out for 
other ‘good leavers’ above.
If an Executive Director ceases to be an employee or director of the Group during a holding period 
in respect of an award for any reason other than summary dismissal, their award will normally be 
released at the end of the holding period, unless the Committee determines that it should be released 
when the participant ceases to be an employee or director of the Group. If a participant dies during the 
holding period, their award will be released on the date of death (unless the Committee decides it will 
be released at the end of the normal holding period).
If an Executive Director is summarily dismissed, any outstanding awards they hold will lapse 
immediately.

 –

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4imprint Group plc Annual Report & Accounts 2023

REMUNERATION REPORT CONTINUED

Future reward scenarios 
The graphs below provide an indication of the reward opportunity for each of the current Executive Directors based on their roles as 
at 1 January 2024. 

CEO
Total remuneration ($000s)

CFO
Total remuneration ($000s)

Minimum

100%

$597

Minimum

100%

$412

On-target

Maximum

Maximum + 50%  
Share price growth

68%

52%

45%

16%

16%

$879

On-target

24%

24%

$1,162

Maximum

22% 

22%

11%

$1,303

Maximum + 50%  
Share price growth

68%

52%

47%

16%

16%

$601

24%

24%

$789

21%

21%

11%

$883

$0

$200

$400

$600

$800

$1,000

$1,200

$1,400

$0

$200

$400

$600

$800

$1,000

 Fixed pay (salary, benefits, pension)

 DBP (cash)

 DBP (deferred shares)

 DBP (deferred shares) 50% Share Price Appreciation

The basis of calculation and key assumptions used to complete the charts are as follows:
Minimum – only fixed pay is payable, i.e. base salary, benefits and pension or cash in lieu of pension. No cash bonus is payable and no deferred share awards under the 
DBP is granted. 
On-target – fixed pay plus 50% of ongoing maximum payout under the DBP.
Maximum – fixed pay plus 100% of ongoing maximum payout under the DBP. 
Maximum + 50% share price growth – shows the maximum scenario plus the impact of 50% share price growth. 
To note: the charts above illustrate the Policy as it will be implemented in 2024, therefore the LTIP has not been included. 

Consideration of employee conditions in the wider Group
The Board (and therefore each Committee member) receives a report for its consideration at its meeting in January in respect of 
current salary levels, bonus entitlements, annual pay review and bonus proposals. This is accompanied by a verbal update from 
the CEO. In combination, this annual update enables the Committee to take into account conditions in the wider workforce when 
considering executive pay actions. 

In addition, we have a dedicated Non-Executive Director who is responsible for championing the interests of team members (our 
‘Employee Voice’) and who reports back to the Board on initiatives such as the employee engagement survey results. 

The remuneration package available to Executive Directors under the Policy is broadly in line with the remuneration package afforded 
to our other employees. All employees (including Executive Directors) are entitled to participate in the Company’s Sharesave plans in the 
same way. Employees may receive discretionary bonuses based on their performance, although in the case of Executive Directors and 
other members of senior management, part of any bonus earned is deferred into awards of the Company’s shares. A three-year deferral 
period applies to awards for senior management and currently a five-year deferral period applies to awards for Executive Directors. 

More information about how we engage with our team members can be found on page 54 of the Annual Report.

Consideration of Shareholder views
The Committee actively seeks and listens to Shareholder views on 4imprint’s executive remuneration arrangements on an ongoing 
basis. In developing this Policy, the Committee undertook a significant consultation with Shareholders and carefully considered the 
views put forward. Following the feedback received, the Committee reviewed the position on post-cessation share ownership for 
Executive Directors and decided to extend the Policy guidelines to a 200% of salary holding for a full two years post cessation to align 
with the Investment Association guidance and accepted best practice.

Non-Executive Director remuneration

Element and purpose 

Fees are aimed at attracting and retaining high-quality and experienced Non-Executive Directors, with 
fee levels reflecting the time commitments and responsibilities of the roles.

Non-Executive Directors are paid a basic fee which is delivered in cash. Additional fees may be paid for 
responsibilities of the Senior Independent Director (SID) and for Committee chairs.

Operation

Fee levels are reviewed periodically by the Board to maintain competitiveness relative to other listed 
companies of a similar size, complexity and type. 

Non-Executive Directors do not participate in any incentive schemes and do not receive a pension.

Opportunity

Fees payable to Non-Executive Directors cannot exceed the maximum that is set out in the Company’s 
Articles of Association. The Company does not adopt a quantitative approach to pay positioning 
and exercises judgment as to what it considers to be reasonable in all the circumstances as regards 
quantum.

Non-Executive Director letters of appointment 
Non-Executive Directors are generally appointed for a period of three years, subject to annual re-election. Non-Executive Directors’ 
appointments may be terminated without notice by either party. 

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4imprint Group plc Annual Report & Accounts 2023

Annual report on remuneration 
Directors’ remuneration – single total figure (audited information)
Apart from Kevin Lyons-Tarr and David Seekings, Directors are paid in Sterling. It is therefore considered more appropriate to present 
the Directors’ remuneration in Sterling. The US dollar remuneration amounts for Kevin Lyons-Tarr and David Seekings are disclosed 
separately below:

Base  
salary
£

Benefits
£

Annual  
bonus 
£

Long-term
incentives
£

Pension
£

Total
£

Fixed  
pay
£

Variable  

pay
£

K. Lyons-Tarr
2023
2022

D. Seekings
2023
2022

P. Moody
2023
2022

L. Beardsell
2023
2022

C. Brady (i)
2023
2022

J. Gibney
2023
2022

J. Rabadia
2023
2022

C. Southall
2023
2022

439,134
414,367

14,691
9,280

434,998
409,640

292,756
276,245

17,799
15,307

289,998
273,094

157,500
150,000

45,000
45,000

28,673
45,000

45,000
45,000

45,000
45,000

45,000
45,000

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

10,615
9,867

899,438
843,154

464,440
433,514

434,998
409,640

10,692
9,802

611,245
574,448

321,247
301,354

289,998
273,094

–
–

–
–

–
–

–
–

–
–

–
–

157,500
150,000

157,500
150,000

45,000
45,000

45,000
45,000

28,673
45,000

28,673
45,000

45,000
45,000

45,000
45,000

45,000
45,000

45,000
45,000

45,000
45,000

45,000
45,000

–
–

–
–

–
–

–
–

–
–

–
–

(i) Charles Brady retired from the Board on 18 August 2023. 

Kevin Lyons-Tarr and David Seekings US dollar remuneration 

K. Lyons-Tarr
2023
2022

D. Seekings
2023
2022

Base  
salary 
$

Benefits
$

Annual 
bonus 
$

Long-term
incentives
$

Pension
$

Total
$

Fixed  
pay
$

Variable  

pay
$

546,063
512,323

18,268
11,474

540,920
506,479

364,042
341,549

22,132
18,926

360,613
337,653

–
–

–
–

13,200 1,118,451
12,200 1,042,476

577,531
535,997

540,920
506,479

13,296
12,119

760,083
710,247

399,470
372,594

360,613
337,653

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4imprint Group plc Annual Report & Accounts 2023

REMUNERATION REPORT CONTINUED

Salaries
The Chief Executive Officer and the Chief Financial Officer received a 6.8% increase in basic annual salary with effect from 1 January 
2023. This was in line with the increase applied to the remuneration of salaried employees across the business. 

Pension and benefits 
The Executive Directors’ pension and other benefits are the same as that offered to the wider workforce. Benefits include medical 
insurance, life assurance and income protection. 

Short and long-term incentives: Deferred Bonus Plan (DBP)
The Executive Directors participate in a single variable incentive plan through which they may receive an annual bonus, half of which 
is paid in cash and half of which is deferred into shares through the award of conditional share awards. The deferral period for 
shares awarded to Executive Directors is five years from date of award.

Operation of the DBP
Bonus outcomes under the DBP are variable and depend on the achievement of stretching and robust performance targets based on 
the financial results of the Group’s North American business. This basis of measurement is considered to be appropriate given that:
The North American business comprises 98% of the revenue of the Group and substantially all of its operating profit; and
 –
It enables direct alignment of the incentive remuneration of the Executive Directors with that of the US-based management team.
 –

Rationale for metric selection
The measures used to assess the performance of the Executive Directors were chosen specifically to align directly with the Group’s 
strategic objectives (see pages 9 to 11). These objectives can be summarised as: 
 –
 –

Expansion of market share in large, fragmented, and attractive markets through organic revenue growth; and
Investment in primarily marketing-based initiatives designed to maximise growth potential up to the point at which this 
investment no longer produces an acceptable return.

Accordingly, the Committee agreed the following performance measures as most likely to incentivise an optimum outcome in 
alignment with the Group’s strategic priorities:
 – Revenue growth. This is the primary driver in meeting the Group’s market share expansion targets and as such serves as the 

most heavily weighted measure in calculating incentive remuneration outcomes.

 – Operating profit. The inclusion of this measure ensures that the marketing investment to build a strong and growing customer 

file is accompanied by an appropriate financial return. 

Bonus outturn under each performance measure is contingent on the performance of the other given the key role that both 
measures play in ensuring an appropriate balance designed to meet 4imprint’s strategic priorities.

Target setting process and outcomes
The specific bonus targets for 2023 were set by the Committee at its meeting in January 2023, with reference to the 2023 budget 
approved by the Board. The Committee noted that the 2023 budget was challenging and represented a major step change in 
financial performance and so, for 2023 only, approved a bonus of 60% of base salary for on-target performance ($1,275m revenue; 
$115m operating profit).

The bonus measures and targets are inter-related, and as such are best expressed in a grid format. The performance grid approved 
by the Committee in January 2023 is set out below. 

2023 Plan

Threshold

Target

Maximum

Revenue target ($m)

1,233

1,244

1,256

1,267

1,275

1,289

1,300

1,312

1,323

Op. profit $115m minimum

Op. profit $110m minimum

Revenue growth % vs 2022

40%

20%

10%

45%

25%

11%

50%

30%

12%

55%

35%

13%

60%

40%

14%

80%

70%

15%

100%

100%

100%

90%

16%

100%

100%

17%

18%

Table shows bonus outcome as a % of base salary.

For the avoidance of doubt:
 –
 –
 – Budgeted revenue growth of 14% and operating profit of $115m would have resulted in the Executive Directors earning an on-

If operating profit was below $110m no bonus would have been payable regardless of revenue performance.
If revenue growth was below 10% no bonus would have been payable regardless of operating profit performance.

target bonus of 60% of base salary, with lower and higher combinations of the two measures producing outcomes ranging from 
10% of base salary for threshold performance to 100% of base salary for maximum performance.

88

4imprint Group plc Annual Report & Accounts 2023

For 2023, revenue of the North American business was $1,302.6m (growth of 16% over 2022) and operating profit was $141.0m. 
These financial results exceeded the amounts necessary per the performance grid, for bonuses of 100% of base salary to be 
awarded to the Executive Directors.

Accordingly at the January 2024 Remuneration Committee meeting, the Committee approved the maximum bonus award to the 
Executive Directors of 100% of base salary, payable 50% in cash and 50% in the form of conditional share awards with a vesting 
period of five years. The Committee had no requirement to exercise its discretion to alter the amount of bonus payable.

Bonus targets in respect of 2024 performance are not disclosed for reasons of commercial sensitivity but will be disclosed 
retrospectively in next year’s Remuneration Report.

Statement of Directors’ shareholdings and share interests (audited information)
Details of the beneficial interests in the number of ordinary shares held in the Company by each Director and their connected 
persons are set out below:

Kevin Lyons-Tarr
David Seekings
Paul Moody
Lindsay Beardsell
Charles Brady
John Gibney
Jaz Rabadia
Tina Southall

Holding at  
30 December 
2023

Holding at  
31 December  

2022

266,425
187,501
9,500
–
2,000*
3,000
–
3,000

265,909
186,779
9,500
–
2,000
 3,000
–
3,000

* On date of retirement from the 4imprint Board.

The value of each of the Executive Directors’ shareholdings at the year-end exceeds the 200% of base salary shareholding 
requirement. The shareholdings included in the table above are not subject to any further performance conditions.

There has been no change in the Directors’ interests in the share capital of the Company from 31 December 2023 to the date of this report.

Movement in scheme interests during the financial year (audited information) 
Scheme interests awarded in the year comprise deferred bonus payments and US ESPP interests only.

In accordance with the rules of the DBP, the intention is to issue deferred shares in 2024 in respect of the 2023 bonus awards.

Details of share options held by the Directors are set out below:

Holding at 
 31 Dec
 2022

Granted 
during the 
year

Holding at
30 Dec 
2023

Exercised

Share price 
at date of 
grant

Exercise
price

Date of grant

Exercisable

From

To

K. Lyons-Tarr
US ESPP
US ESPP
2015 Incentive Plan
DBP 

D. Seekings
US ESPP
US ESPP
2015 Incentive Plan
DBP 

516
–
10,196
–

722
–
6,797
–

–
390
–
4,920

–
390
–
3,280

516
–
–
–

722
–
–
–

390

– 17 May 2021
4 Oct 2023
10,196 28 Mar 2019
4,920 28 Mar 2023

390

– 17 May 2021
4 Oct 2023
6,797 28 Mar 2019
3,280 28 Mar 2023

£23.00
£49.50
£24.00
£49.00

£23.00
£49.50
£24.00
£49.00

$27.61 25 July 2023 25 July 2023
$51.08 12 Dec 2025 12 Dec 2025
$nil 28 Mar 2024 28 Mar 2024
$nil 28 Mar 2028 28 Mar 2028

$27.61 25 July 2023 25 July 2023
$51.08 12 Dec 2025 12 Dec 2025
$nil 28 Mar 2024 28 Mar 2024
$nil 28 Mar 2028 28 Mar 2028

Gains made on exercise of options in the period were £12,033 for Kevin Lyons-Tarr and £16,837 for David Seekings (2022: £nil for 
Kevin Lyons-Tarr and £nil for David Seekings). 

During 2023 the middle-market value of the share price ranged from £42.00 to £53.50 and was £45.70 at the close of business on 
30 December 2023.

Details of share options granted by 4imprint Group plc as at 30 December 2023 are given in note 5.

None of the terms and conditions of the share options were varied during the period. The performance criteria for all Directors’ 
options were consistent with the Remuneration Policy. Once an award has vested, the exercise of share options is unconditional, 
subject to the Rules of the option grant.

89

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4imprint Group plc Annual Report & Accounts 2023

REMUNERATION REPORT CONTINUED

Payments to past Directors
There were no payments to past Directors during the period. 

Payments for loss of office
There were no payments for loss of office made during the period.

Performance graph and table
Total Shareholder Return
The graph below illustrates the Company’s Total Shareholder Return performance relative to the FTSE 250 Index of which the 
Company is a constituent. The graph shows performance of a hypothetical £100 invested over the period. 

1,200

1,000

800

600

400

200

0

Dec
2013

— 4imprint Group plc     — FTSE 250

Dec
2014

Dec
2015

Dec
2016

Dec
2017

Dec
2018

Dec
2019

Dec
2020

Dec
2021

Dec
2022

Dec
2023

Total remuneration of Executive Chairman/Chief Executive Officer

K. Lyons-Tarr
J.W. Poulter

Total remuneration

Annual variable award

Percentage versus max 
opportunity (%)

Long-term incentive

2014
£’000

180

180

2015
£’000

326
45

371

2016
£’000

481

2017
£’000

564

2018
£’000

738

2019
£’000

603*

2020
£’000

422

2021
£’000

386

2022
£’000

843

2023
£’000

899

481

564

738

603

422

386

843

899

100

60

40

50

100

50*

n/a

n/a

100

100

Vesting rate (%)

–

–

–

–

–

–

–

–

–

–

*  In March 2020, Kevin Lyons-Tarr waived his conditional share awards in respect of 2019.

Kevin Lyons-Tarr was appointed Group Chief Executive Officer on 31 March 2015. Prior to that, the Executive Chairman, John Poulter, 
fulfilled the role.

Relative importance of spend on pay
The table below shows the Group’s actual spend on pay relative to dividends: 

2023
$m

92.7
110.8

2022
$m

77.8
18.7

Change

19%
493%

Wages and salaries 
Dividends paid 

90

4imprint Group plc Annual Report & Accounts 2023

Percentage change in remuneration of Directors and employees
The table below shows the percentage change in remuneration of each of the Directors and the Company’s employees as a whole 
between 2023 and 2022.

Average pay based on all employees
Kevin Lyons-Tarr
David Seekings
Paul Moody
Lindsay Beardsell
Charles Brady
John Gibney
Jaz Rabadia
Tina Southall

Salary

2% 
7%
7%
5%
0%
0%
0%
0%
0%

Bonus

-31%
7%
7%
–
–
–
–
–
–

Taxable  
benefits

-17%
59%
17%
–
–
–
–
–
–

The calculation for the full year shows that average pay based on all employees across the US and UK has increased by 2% in 2023. 
However, this calculation is anomalous for a number of reasons: (i) the average number of employees increased significantly during 
the year (+20%), having a dilutive effect on the salary increase percentage; (ii) a large number of new employees were added in 
customer services and production roles on starting salaries below longer-tenured employees; (iii) there are c.600 employees on levels 
where their wages change based on productivity; and (iv) since the pandemic, wage increases have been implemented at different 
times of the year, with the majority of US employees receiving pay increases around mid-year. After eliminating the impact of these 
factors, the average base salary increase across all employees is around 7%.

The average bonus percentage for all employees decreased in the year as the prior year included a one-off special bonus of $1,000 
for every team member in recognition of the extraordinary efforts during the year in dealing with unprecedented levels of demand.

The change in taxable benefits of -17% relates to medical insurance for a small number of UK employees. In the US business there 
has been no change to medical benefits for any employees. The increase in Kevin Lyons-Tarr’s taxable benefits relates to a change in 
medical coverage.

CEO pay ratio

Year

2023

2023

2022

2022

2021

2021

2020

2020

Country

Method

25th percentile pay ratio

Median pay ratio

75th percentile pay ratio

UK

US

UK

US

UK

US

UK

US

A

A

A

A

A

A

A

A

25.4 : 1

18.8 : 1

18.0 : 1

12.4 : 1

24.4 : 1

17.7 : 1

33.5 : 1

25.2 : 1

18.6 : 1

16.0 : 1

12.8 : 1

10.5 : 1

18.4 : 1

14.5 : 1

26.5 : 1

19.9 : 1

13.6 : 1

11.5 : 1

9.5 : 1

7.5 : 1

12.9 : 1

10.6 : 1

19.0 : 1

14.7 : 1

The data in the table above has been calculated using Option A which provides a comparison of the Company’s full-time equivalent 
total remuneration for all employees against the CEO’s total remuneration. As the CEO is US-based and the Group has just 51 
UK employees (2022: 50) compared with 1,491 US employees (2022: 1,274), the calculations are shown for both the UK and US 
employee populations. 

The data set included all employees who received base salary during the year ended 30 December 2023 and were still employed at 
that date. Where appropriate, remuneration has been annualised to reflect the full-time equivalent amount, for example for part-time 
employees and new starters in the year. 

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91

 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

REMUNERATION REPORT CONTINUED

The calculations were carried out by identifying the 25th, 50th and 75th percentile employee, based on total remuneration for 
the 2023 financial year. The calculation of total remuneration includes base pay and bonuses, benefits and employer pension 
contributions paid in the financial year. In the US data set, owing to the difficulty in compiling the data for each individual, medical and 
life cover benefits have been excluded from total remuneration. No other remuneration items have been omitted.

The Committee notes the limited availability of comparable pay ratios across companies and sectors given the range of business 
models and employee population profiles that exist. 

Statement of voting at general meetings
Votes cast by proxy and in the meeting in respect of Directors’ remuneration were as follows:

Resolution

Approval of Remuneration Report
Approval of Remuneration Report
Approval of Remuneration Policy

AGM

2023
2022
2021

Votes for

% for

Votes against

% against

20,786,721
24,162,559
21,870,335

93.52
96.40
94.94

1,441,396
 903,584
1,164,452

6.48
3.60
5.06

Votes withheld 
(abstentions)

75
1,318
380,941

Implementation of Policy in 2024
At its meeting in January 2024, the Committee awarded the Chief Executive Officer and the Chief Financial Officer a 4.5% increase 
in basic annual salary with effect from 1 January 2024. This is in line with the average increase applied to the remuneration of all 
employees across the business. 

In relation to the annual bonus scheme for the Executive Directors and senior management team, specific performance targets 
for 2024 have been set by the Committee with reference to the 2024 budget approved by the Board. The bonus plan variables, 
consisting of revenue growth percentage and operating profit performance of the North American business, remain unchanged, but 
the targets are not disclosed in this report for commercial reasons. As at January 2024, the Committee was confident that the targets 
set were appropriately stretching.

In respect of fees paid to the Non-Executive Chairman and Non-Executive Directors, during the year the Committee commissioned a 
report from its remuneration advisors to benchmark 4imprint fees against the FTSE 250. The report showed that, following five years 
of nil or minimal increases, annual fees paid to the Chair of the Board and to Non-Executive Directors were below the lower quartile 
of the FTSE 250. In recognition of the performance of the Board, and in order to bring the Chairman’s annual fee closer to the lower 
quartile benchmark, at its meeting in January 2024, the Committee approved an increase in the Chairman’s annual fee from £157,500 
to £192,150 with effect from 1 January 2024.

In addition, at a Board meeting in January 2024, the Non-Executive Chairman and the Executive Directors approved an increase 
in Non-Executive Directors’ fees from £45,000 to £55,000 per annum, plus an additional fee of £8,250 per annum for each of the 
following roles: Senior Independent Director; Chair of the Audit Committee; Chair of the Nomination Committee; and Chair of the 
Remuneration Committee. These increases, which were effective from 1 January 2024, aim to bring 4imprint Non-Executive Director 
fees closer to the lower quartile for FTSE 250 companies.

TINA SOUTHALL
CHAIR OF THE REMUNERATION COMMITTEE
12 March 2024

92

DIRECTORS’ REPORT

The Directors present their report and the audited consolidated 
and Company financial statements for the period ended 
30 December 2023. The Company’s Statement on Corporate 
Governance is included in the Corporate Governance section 
on pages 64 to 67 of this Annual Report. The Statement on 
Corporate Governance forms part of the Directors’ Report and 
is incorporated into it by cross-reference.

4imprint Group plc (registered number 177991) is a public 
limited company incorporated in England and Wales, domiciled 
in the UK and listed on the London Stock Exchange. It is limited 
by shares. Its registered office is 25 Southampton Buildings, 
London WC2A 1AL.

Dividends
Dividends are declared in US dollars and paid in Sterling, 
converted at the exchange rate at the time the dividend 
is declared. 

An interim dividend of 65.0c (50.8p) per ordinary share was 
paid on 15 September 2023. The Directors recommend a final 
dividend of 150.0c (117.0p) per share which, if approved, will be 
paid on 3 June 2024 in respect of shares registered at close of 
business on 3 May 2024.

The total distribution paid and recommended for 2023 on the 
ordinary shares is $60.0m (2022: $101.1m) or 215.0c per share 
(2022: 360.0c including a special dividend of 200.0c per share). 

Cross-reference to Strategic Report
The Strategic Report is set out on pages 6 to 59 of the 
Annual Report. It includes the Chief Executive’s Review and 
Financial Review, which contain information and disclosures 
concerning the Group’s financial performance and position, 
future prospects, key performance indicators, principal risks 
and uncertainties, risk management objectives and policies, 
going concern and viability. The Board regularly considers the 
Company’s approach to its risk management objectives and 
policies and reviews the Company’s risk management processes. 
The Board concluded that the current risk management 
processes are appropriate for the nature of the business 
and current Group structure. Details of the Company’s risk 
management processes are set out on page 44.

In addition, the Sustainability section, which is included within 
the Strategic Report, contains information in respect of the 
Group’s approach to social and ethical responsibility, the 
environment, health and safety, employee welfare and diversity, 
equity and inclusion. 

These elements of the Strategic Report are incorporated into the 
Directors’ Report by cross-reference.

Directors
The names and biographical details of the present Directors, 
their Committee memberships, independence status and 
identification of the Senior Independent Director are given on 
pages 62 and 63. The Directors served throughout the period 
ended 30 December 2023 and up to the date of signing of 
these financial statements. In addition, Charles Brady served 
as a Non-Executive Director from the start of the period until 
18 August 2023.

The interests of the Directors in the shares of the Company are 
shown on page 89.

4imprint Group plc Annual Report & Accounts 2023

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None of the Directors, nor their associated companies, nor any 
members of their families, had any interest either during or at 
the end of the period ended 30 December 2023 in any contract 
with the Company or its subsidiaries requiring disclosure under 
sections 197, 198, 200, 201 and 203 of the Companies Act 2006.

Share capital 
The Group’s objective for managing capital is described in 
note 18.

The Company has a single class of share capital which is divided 
into ordinary shares of 386⁄13p each. The shares are in registered 
form. 

Rights and obligations attaching to shares
Subject to applicable statutes and other Shareholders’ rights, 
shares may be issued with such rights and restrictions as the 
Company may by ordinary resolution decide, or, if there is 
no such resolution or in so far as it does not make specific 
provision, as the Board may decide. At each AGM, the Company 
seeks annual Shareholder authority for the Company’s Directors 
to allot shares, in certain circumstances, for cash. Currently, 
there are no such restrictions in place over the issued share 
capital of the Company, other than those required by law 
or regulation.

Relations with Shareholders
Significant shareholdings
At 30 December 2023, the Company had received notification of 
the following interests in voting rights pursuant to the Disclosure 
and Transparency Rules:

Baillie Gifford & Co
abrdn plc
Montanaro Asset Management 
Limited

Date 
notified 

% of share 
capital(i)

12.05.23
20.09.23

9.97%
5.60%

04.12.23

4.95%

(i)  Percentages are shown as a percentage of the Company’s issued share 
capital when the Company was notified of the change in holding. As at 
12 March 2024, the Company had received further notifications from 
abrdn plc (28.02.24, 5.36%). Copies of these, along with historic notifications 
received and any notifications received since 12 March 2024, can be found 
on our website at https://investors.4imprint.com/investors/regulatory-news/. 

The Board places a high value on its relations with its investors 
and consults with Shareholders in connection with specific 
issues where it considers it appropriate. The Group, principally 
through the Chief Executive Officer and Chief Financial 
Officer, has regular dialogue and meetings with institutional 
Shareholders, fund managers and analysts. Subject always to 
the constraints regarding sensitive information, discussions 
cover a wide range of issues, including strategy, performance, 
management and ESG.

The Board considers it important to understand the views of 
Shareholders, in particular any issues which concern them. The 
Senior Independent Non-Executive Director is available to meet 
major Shareholders if they so wish.

Qualifying third party indemnity provisions
Qualifying third party indemnity agreements have been signed 
by the Company in respect of Kevin Lyons-Tarr, David Seekings, 
Paul Moody, Lindsay Beardsell, John Gibney, Jaz Rabadia and 
Tina Southall with effect from the date of their respective 
appointments to the Board of Directors.

93

 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

DIRECTORS’ REPORT CONTINUED

Shares held in trust for employee share schemes
The trustees of the 4imprint 2012 Employee Benefit Trust may 
vote or abstain from voting on shares held in the trust in any 
way they consider appropriate. 

Political donations
No political donations were made in the period ending 
30 December 2023 or prior period.

Significant agreements
There are no agreements containing provisions entitling a 
counterparty to exercise termination or other rights in the event 
of a change of control.

Annual General Meeting
Notice of the AGM is set out in a separate document. Items of 
special business to be considered at the AGM are described in 
detail in the Notice of the AGM and the notes on the business to 
be conducted.

Remuneration Report
Details of the procedures and guidelines used by the 
Remuneration Committee in determining remuneration are 
outlined in its report on pages 78 and 79.

Purchase of own shares
Following approval at the 2023 AGM of Resolution 17, the 
Company is authorised, generally and without conditions, to 
make market purchases, as defined in the Companies Acts, of 
its ordinary shares of 386⁄13p subject to the provisions set out 
in such Resolution. This authority applies from 24 May 2023 
until the earlier of the end of the 2024 AGM or 24 August 2024 
unless previously cancelled or varied by the Company in a 
general meeting. No such cancellation or variation has taken 
place. During the period, no shares have been purchased by the 
Company, but the Employee Benefit Trust purchased 18,000 
(2022: 35,000) ordinary shares.

Waiver of dividends
The dividend income in respect of the 24,692 shares (2022: 
22,860 shares) held in the 4imprint 2012 Employee Benefit Trust 
has been waived at the date of this report. 

Independent auditor
On the recommendation of the Audit Committee, a resolution 
to reappoint Ernst & Young LLP (EY) as independent external 
auditor will be proposed at the 2024 AGM, together with a 
resolution granting the Directors the authority to determine  
EY’s remuneration.

Directors’ statement as to disclosure of information 
to independent auditor
In the case of each of the persons who are Directors of the 
Company at the date this report was approved:
 –

So far as each of the Directors is aware, there is no relevant 
audit information (as defined in the Companies Act 2006) of 
which the Company’s auditor is unaware.
Each of the Directors has taken all of the steps that he or 
she ought to have taken as a Director to make himself or 
herself aware of any relevant audit information (as defined) 
and to establish that the Company’s auditor is aware of that 
information.

 –

Approved by the Board and signed on its behalf by

Going concern
The going concern statement is on page 42.

EMMA TAYLOR
COMPANY SECRETARY
12 March 2024

Environment and sustainability
The Board recognises its obligations to protect the environment 
and is committed both to achieving required environmental 
standards across all the activities of the Group and to minimising 
its environmental impact. Further information about the Group’s 
environmental and sustainability policy, together with TCFD 
reporting disclosures and climate change scenario analysis, is 
set out in the Sustainability section on pages 26 to 37.

Greenhouse gas emissions report
Details regarding the Group’s carbon emissions, energy 
consumption and energy efficiency are included in the Strategic 
Report on pages 27 and 28.

Methodology
All of the emission sources required under the Companies Act 
2006 (Strategic Report and Directors’ Report) Regulations 2013 
for Scope 1 and Scope 2 emissions have been reported.

The emission factors used were from the UK Government’s GHG 
Conversion Factors for Company Reporting 2023 for UK entities 
and EPA conversion factors for US entities.

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4imprint Group plc Annual Report & Accounts 2023

STATEMENT OF DIRECTORS’ RESPONSIBILITIES  
IN RESPECT OF THE FINANCIAL STATEMENTS 

The Directors are responsible for preparing the Annual Report 
and the financial statements in accordance with applicable 
United Kingdom law and regulations.

Company law requires the Directors to prepare financial 
statements for each financial period. Under that law the 
Directors have elected to prepare the Group and Company 
financial statements in accordance with UK-adopted 
International Accounting Standards (IFRSs). Under company law 
the Directors must not approve the financial statements unless 
they are satisfied that they give a true and fair view of the state 
of affairs of the Group and the Company and of the profit or loss 
of the Group for that period. 

In preparing the financial statements, the Directors are 
required to:
 –

Select suitable accounting policies in accordance with IAS 8 
‘Accounting Policies, Changes in Accounting Estimates and 
Errors’ and then apply them consistently.

 – Make judgments and accounting estimates that are 

reasonable and prudent.

 – Present information, including accounting policies, in a 

manner that provides relevant, reliable, comparable and 
understandable information.

 – Provide additional disclosures when compliance with the 
specific requirements in IFRSs is insufficient to enable 
users to understand the impact of particular transactions, 
other events and conditions on the Group’s and Company’s 
financial position and financial performance.
In respect of the Group’s and Company’s financial 
statements, state whether IFRSs have been followed, subject 
to any material departures disclosed and explained in the 
financial statements.

 –

 – Prepare the financial statements on the going concern basis 
unless it is appropriate to presume that the Group and 
Company will not continue in business.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Company’s transactions and disclose with reasonable accuracy 
at any time the financial position of the Group and Company 
and enable them to ensure that the financial statements comply 
with the Companies Act 2006. They are also responsible for 
safeguarding the assets of the Group and Company and for 
taking reasonable steps for the prevention and detection of 
fraud and other irregularities.

Under applicable law and regulations, the Directors are 
also responsible for preparing a Strategic Report, Directors’ 
Report, Remuneration Report and Corporate Governance 
Statement that comply with that law and those regulations. 
The Directors are responsible for the maintenance and integrity 
of the corporate and financial information included on the 
Company’s website.

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Each of the Directors, whose names and functions are listed in 
the Board of Directors on pages 62 and 63, confirm, to the best 
of their knowledge:
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That the consolidated financial statements, prepared in 
accordance with IFRSs, give a true and fair view of the assets, 
liabilities, financial position and profit of the Company and 
undertakings included in the consolidation taken as a whole.
That the Annual Report, including the Strategic Report, 
includes a fair review of the development and performance 
of the business and the position of the Company and 
undertakings included in the consolidation taken as a 
whole, together with a description of the principal risks and 
uncertainties that they face.
That they consider the Annual Report, taken as a whole, 
is fair, balanced and understandable and provides the 
information necessary for Shareholders to assess the 
Group’s position, performance, business model and strategy.

 –

 –

Approved on 12 March 2024 by

KEVIN LYONS-TARR 
CHIEF EXECUTIVE   
OFFICER  

DAVID SEEKINGS
CHIEF FINANCIAL 
OFFICER

95

 
 
 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

INDEPENDENT AUDITOR’S REPORT 
To the members of 4imprint Group plc

Opinion
In our opinion:
 –

4imprint Group plc’s Group financial statements and Company financial statements (the “financial statements”) give a true and fair 
view of the state of the Group’s and of the Company’s affairs as at 30 December 2023 and of the Group’s profit for the year then 
ended;
the Group financial statements have been properly prepared in accordance with UK adopted international accounting standards; 
the Company financial statements have been properly prepared in accordance with UK adopted international accounting 
standards as applied in accordance with section 408 of the Companies Act 2006; and
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

 –
 –

 –

We have audited the financial statements of 4imprint Group plc (the ”Company”) and its subsidiaries (the ”Group”) for the year ended 
30 December 2023 which comprise:

Group

Company

Consolidated balance sheet as at 30 December 2023

Balance sheet as at 30 December 2023

Consolidated income statement for the year then ended

Statement of changes in equity for the year then ended

Consolidated statement of comprehensive income for the year 
then ended

Statement of cash flows for the year then ended 

Consolidated statement of changes in equity for the year then 
ended

Related notes A to L to the financial statements, including 
material accounting policy information

Consolidated statement of cash flows for the year then ended

Related notes 1 to 24 to the financial statements, including 
material accounting policy information

The financial reporting framework that has been applied in their preparation is applicable law and UK adopted international 
accounting standards and as regards the Company financial statements, as applied in accordance with section 408 of the Companies 
Act 2006.

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our 
report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Independence
We are independent of the Group and Company in accordance with the ethical requirements that are relevant to our audit of the 
financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we have fulfilled 
our other ethical responsibilities in accordance with these requirements.

The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the Company and we remain 
independent of the Group and the Company in conducting the audit. 

Conclusions relating to going concern 
In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. Our evaluation of the Directors’ assessment of the Group and Company’s 
ability to continue to adopt the going concern basis of accounting included:
 – We confirmed our understanding of the Board’s going concern assessment process and also engaged with management early 
to ensure key factors were considered in their assessment. Management have performed their going concern assessment for 
the period ending on 28 June 2025. Management consider the key factor that would affect the going concern assumption for the 
Group to be a severe downturn in customer demand; 

 – We obtained the Board’s going concern assessment, including cash flow forecasts which cover the period to 28 June 2025. The 

Board prepared ‘base case’ and ‘downside’ cash flow forecast models. The downside scenario assumes a significant deterioration 
in demand patterns during 2024, similar to those experienced in 2020 when the pandemic started, with order volumes for 
the first year of the three-year forecast period dropping back to around 70% of 2023 levels, before gradually recovering. 
Management’s base case and downside forecasts demonstrate that the Group retains sufficient liquidity in the going concern 
period to 28 June 2025;

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4imprint Group plc Annual Report & Accounts 2023

 – We considered the appropriateness of methods used to calculate the cash forecasts and determined, through inspection of 

the methodology and testing of the calculations, that the methods utilised were appropriately sophisticated to be able to make 
an assessment for the Group and Company. We also confirmed the mathematical integrity of management’s scenarios. We 
evaluated the historical accuracy of management’s forecasting and considered this against external analyst expectations. We have 
concluded that management’s estimates have historically been appropriate and conservative, and this is supported by post year-
end results to date; 

 – We have assessed the Board’s considerations related to material climate change impacts, including the re-certification of the 

Group’s carbon neutral status during the year, and developing Better Choices™, their sustainable product initiative;

 – We have checked the amount and maturity of the $20m US line of credit and £1m UK overdraft facility, which expire on 31 May 
2025 and 31 December 2024, respectively, to facility agreements. These facilities remain undrawn and covenant requirements 
attached to the $20m US line of credit have also been tested to the facility agreement. There are no covenants on the £1m UK 
overdraft;

 – We obtained the Board’s forecast covenant calculations for the committed but undrawn $20m US line of credit which cover the 
period until expiry (31 May 2025). We tested inputs into the covenant forecast calculations back to the base case and confirmed 
the Group has significant headroom and no forecast breach in covenants. Both the base case and the downside cash flow 
forecasts assume no utilisation of the $20m line of credit or £1m UK overdraft facility;

 – We assessed management’s consideration of the geopolitical and macro-economic environment and the impact on the Group’s 

operations, noting that the Group has no operations in Russia, Ukraine, Belarus, or in the Middle East. The possible impact to the 
Group would likely manifest itself through inflationary cost pressures;

 – We tested the key assumptions included in each of the cash flow forecast models. We tested the assumption regarding significant 

declines in revenue included in the downside scenario as well as the recovery rates;

 – We performed sensitivity analysis on the downside scenario, assuming increased product costs and reduction in demand, to 

identify the impact on the Group’s liquidity. This did not identify liquidity issues. Moreover, the Group has demonstrated its ability 
to manage through historic recessions and the more recent COVID-19 pandemic; 

 – We performed reverse stress testing on the base case and downside forecasts to identify what reduction in revenue would be 

required before the Group’s liquidity is exhausted during the going concern period. We assessed whether significant declines in 
revenue beyond those experienced during the pandemic were plausible; 

 – We considered the mitigating factors that are within the control of the Group which include the ability to reduce marketing costs, 
direct costs, capex spend and flex dividends. In addition, if required, other payroll and overhead costs could also be reduced; 
 – We consider that the severe but plausible scenario identified as part of the going concern assessment appropriately reflects the 

principal risks of the business and reasonable possible changes in key assumptions; 
 –
In our stress test and reverse stress test models, we have excluded the $20m US line of credit and the £1m UK overdraft facility;
 – Our reverse stress test models on the base case and downside scenario showed that with available mitigation, the Group would 

have sufficient liquidity to meet its liabilities as they fall due throughout the going concern period; and

 – We read the Group’s going concern disclosures included in the Annual Report in order to evaluate whether the disclosures were 

appropriate and in conformity with the applicable reporting standards. 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the Group and Company’s ability to continue as a going concern for a period 
to 28 June 2025. 

In relation to the Group and Company’s reporting on how they have applied the UK Corporate Governance Code, we have nothing 
material to add or draw attention to in relation to the Directors’ statement in the financial statements about whether the Directors 
considered it appropriate to adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections 
of this report. However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the 
Group’s ability to continue as a going concern.

Overview of our audit approach

Audit scope

 – We performed an audit of the complete financial information of two full scope components and audit 

 –

procedures on specific balances for a further four components.
The components where we performed full or specific audit procedures accounted for 100% of profit 
before tax, 100% of revenue and 100% of total assets.

Key audit matters

 – Management override of internal controls through manual journals to revenue.

Materiality

 – Overall Group materiality of $7.0m (2022: $5.2m) which represents 5% (2022: 5%) of profit before tax 

for the current period.

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4imprint Group plc Annual Report & Accounts 2023

INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of 4imprint Group plc

An overview of the scope of the Company and Group audits
Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit scope 
for each company within the Group. Taken together, this enables us to form an opinion on the consolidated financial statements. 
We take into account size, risk profile, the organisation of the Group and effectiveness of Group-wide controls, changes in the 
business environment, the potential impact of climate change and other factors such as geographical and macroeconomic issues 
when assessing the level of work to be performed at each company.

In assessing the risk of material misstatement to the Group financial statements, and to ensure we had adequate quantitative 
coverage of significant accounts in the financial statements, of the six (2022: seven) reporting components of the Group, we selected 
six (2022: seven) components covering entities within the United States of America and United Kingdom, which represent the 
principal business units within the Group.

Of the six (2022: seven) components selected, we performed an audit of the complete financial information of two (2022: two) 
components (“full scope components”) which were selected based on their size or risk characteristics. For the remaining four 
(2022: five) components (“specific scope components”), we performed audit procedures on specific accounts within that component 
that we considered had the potential for the greatest impact on the significant accounts in the financial statements either because 
of the size of these accounts or their risk profile. 

The reporting components where we performed audit procedures accounted for 100% (2022: 100%) of the Group’s profit before 
tax, 100% (2022: 100%) of the Group’s revenue and 100% (2022: 100%) of the Group’s total assets.

For the current year, the full scope components contributed 100% (2022: 100%) of the Group’s profit before tax, 98% (2022: 98%) 
of the Group’s revenue and 98% (2022: 98%) of the Group’s total assets. 

The specific scope component contributed 0% (2022: 0%) of the Group’s profit before tax, 2% (2022: 2%) of the Group’s revenue 
and 2% (2022: 2%) of the Group’s total assets. The audit scope of these components may not have included testing of all significant 
accounts of the component but will have contributed to the coverage of significant accounts tested for the Group. 

Changes from the prior year 
We have reduced the number of specific scope components from five to four as a result of a component becoming dormant in 
the year. 

Involvement with component teams 
All audit work performed for the purposes of the audit was undertaken by the Group audit team except for our inventory existence 
procedures in respect of one full scope component. These procedures were undertaken by another EY global network firm operating 
under the Group audit team’s instruction and were attended in person.

The Group audit team interacted with management throughout the audit and completed site visits to the Group’s locations in the 
United States of America as part of our year-end testing, and to the Group’s location in the United Kingdom as part of our interim 
and year-end audit procedures. 

The Group audit engagement partner participated in the interim and closing meetings for full scope components.

Climate change 
Stakeholders are increasingly interested in how climate change will impact 4imprint Group plc. The Group has determined that the 
most significant future impacts from climate change on their operations will be from extreme weather-related events and potential 
reputation and brand damage from failure to take deliberate and tangible action to reduce its GHG emissions and changes in 
consumer preferences towards sustainable products. These are explained on pages 34 to 37 in the required Task Force for Climate 
related Financial Disclosures in the sustainability section and on pages 44 to 53 in the principal risks and uncertainties.

All of these disclosures form part of the ‘Other information’, rather than the audited financial statements. Our procedures on these 
unaudited disclosures therefore consisted solely of considering whether they are materially inconsistent with the financial statements 
or our knowledge obtained in the course of the audit or otherwise appear to be materially misstated, in line with our responsibilities 
on ‘Other information’. 

In planning and performing our audit we assessed the potential impacts of climate change on the Group’s business and any 
consequential material impact on its financial statements. 

As explained in the Group’s viability statement, governmental and societal responses to climate change risks are still developing, 
and the degree of certainty of these changes means that they cannot be taken into account when determining asset and liability 
valuations under the requirements of UK adopted International Accounting Standards. 

The Group has included environmental matters in its strategic objectives and the cash flow impacts of its environmental initiatives 
are incorporated into the financial forecasts used to assess viability and going concern.

Our audit effort in considering the impact of climate change in the financial statements was focused on evaluating management’s 
assessment of the impact of climate risk on future cash flow forecasts, including changes in consumer preferences towards 
sustainable products, which was used in their assessment of going concern, viability, recoverability of deferred tax assets and 
associated disclosures. 

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4imprint Group plc Annual Report & Accounts 2023

We also assessed the appropriateness of the Directors’ considerations of climate change risks in their assessment of going concern 
and viability and associated disclosures. 

Based on our work we have not identified the impact of climate change on the financial statements to be a key audit matter or to 
impact a key audit matter.

Key audit matters 
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the allocation of 
resources in the audit, and directing the efforts of the engagement team. These matters were addressed in the context of our audit 
of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate opinion on these matters.

Risk 1 – Management override of internal controls through manual journals to revenue

Description of risk:

There is a risk that management may override controls to intentionally misstate revenue transactions through inappropriate 
manual journal entries to revenue and consequently operating profit. 

Investor focus on the Group’s revenue performance, together with the management reward and incentive schemes which are 
based on revenue percentage growth and operating profit targets, create an incentive for management to manipulate revenue 
recognition.

There is one material revenue stream with performance obligations that are straightforward and fulfilled by delivery of goods 
to customer. Revenue is generated through a high volume of relatively low value transactions and there is no concentration of 
customer credit risk. Our audit risk is focussed on manual journals to the revenue accounts. Therefore, we concluded there was 
a risk that management may override controls to:

a. overstate revenue, and therefore operating profit, in order to report improved results to the market; or 
b. understate revenue, and therefore operating profit, in order to provide a contribution towards meeting targets for management 

rewards and incentive schemes in the next financial period. 

Revenue for the year was $1,326.5m (2022: $1,140.3m) and operating profit was $136.2m (2022: $102.9m).

Refer to the accounting policies (pages 110 and 111); and note 1 of the consolidated financial statements (page 115).

Our response to the risk:

We identified, documented and confirmed our understanding of the Group’s revenue recognition policies and performed a 
walkthrough to assess the design and implementation of key controls over the revenue process.

We performed testing to validate a sample of revenue transactions extracted from the sales invoicing system to revenue recorded 
and reconciled in the general ledger.

We performed data analytics testing over the entire revenue process from revenue recognition through to invoice settlement via 
cash. Where the postings did not follow our expectation, we investigated outliers and tested these journal entries to assess their 
validity by agreeing the transactions back to source documentation. 

We tested manual journal entries posted to revenue accounts, applying parameters designed to identify entries that were not in 
accordance with our expectations. This included analysing and selecting journals for testing which appeared unusual in nature due 
to size, preparer or being manually posted as there is greater opportunity to record fictitious entries than with automated journals, 
and therefore outside the normal course of business. 

We investigated material classes of journals which did not flow through this process in line with our expectations to confirm our 
understanding and ensure these were genuine transactions and appropriately accounted for.

We also introduced unpredictability into our manual journal entries testing, by randomly sampling manual journal entries with 
no pre-determined criteria. We corroborated such journals to source documentation to confirm that the entries supported the 
revenue recognised and that the entries were valid. 

We performed audit procedures over this risk area on 4imprint, Inc. and 4imprint Direct Limited which covered 100% (2022: 100%) 
of revenue for the year.

Key observations communicated to the Audit Committee:

We did not identify evidence of management override through inappropriate journal entries recorded to revenue in the period. 

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4imprint Group plc Annual Report & Accounts 2023

INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of 4imprint Group plc

We have removed the following key audit matters included in our prior year auditor’s report which we believe no longer present risks 
of material misstatement to the financial statements in the current period:
 – Management override of internal controls through manual journals to supplier rebate income
  Our risk assessment has reduced reflecting the facts that rebates are based on agreed contractual rates with suppliers, 

agreements are coterminous with the reporting date and there are no significant judgments involved in the recognition of 
supplier rebates. 

 – Management override of internal controls to the expected credit loss provision on unbilled accrued revenue 

This risk emerged due to disruption to the Group’s supply chain caused by the pandemic which resulted in an unusual increase 
in unbilled accrued revenue on orders that had been delivered to customers but where other products on the overall customer 
order had not been delivered at year-end. The ageing and value of unbilled accrued revenue balances is now comparable to pre-
pandemic levels. 

Our application of materiality 
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on the 
audit and in forming our audit opinion. 

Materiality
The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence the economic 
decisions of the users of the financial statements. Materiality provides a basis for determining the nature and extent of our audit procedures.

We determined materiality for the Group to be $7.0m (2022: $5.2m), which is 5% (2022: 5%) of profit before tax for the current 
period. We believe that profit before tax for the current period provides us with an appropriate basis for determining materiality 
as we consider the users of the financial statements are primarily focused on earnings.

We determined materiality for the Company to be £2.5m (2022: £2.4m), which is 1% (2022: 1%) of equity. 

There was no change in our final materiality from our original assessment at planning for the Company.

During the course of our audit, we reassessed initial materiality for both the Group and Company.

Our final materiality for the Group ($7.0m) was higher than our initial materiality ($6.2m) owing to the Group’s improved trading 
performance throughout the year.

Performance materiality
The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately low level the 
probability that the aggregate of uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgment 
was that performance materiality was 75% (2022: 75%) of our planning materiality, namely $5.3m (2022: $3.9m). We have set 
performance materiality at this percentage based on our assessment of the appropriateness of the Group’s internal controls, 
the nature of historic audit misstatements and the residual risk of undetected misstatements in the financial statements.

Audit work at component locations for the purpose of obtaining audit coverage over significant financial statement accounts is 
undertaken based on a percentage of total performance materiality. The performance materiality set for each component is based 
on the relative scale and risk of the component to the Group as a whole and our assessment of the risk of misstatement at that 
component. In the current year, the range of performance materiality allocated to components was $0.9m to $4.5m (2022: $0.8m 
to $2.9m). 

Reporting threshold
An amount below which identified misstatements are considered as being clearly trivial.

We agreed with the Audit Committee that we would report to them all uncorrected audit differences in excess of $0.3m (2022: 
$0.2m), which is set at 5% of planning materiality, as well as differences below that threshold that, in our view, warranted reporting 
on qualitative grounds.

We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in light of 
other relevant qualitative considerations in forming our opinion.

Other information 
The other information comprises the information included in the Annual Report set out on pages 1 to 95, including the Strategic 
Report, set out on pages 6 to 59, Corporate Governance Report, set out on pages 60 to 95, and additional information set out on 
pages 146 to 148 other than the financial statements and our auditor’s report thereon. The Directors are responsible for the other 
information contained within the Annual Report. 

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated 
in this report, we do not express any form of assurance conclusion thereon. 

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4imprint Group plc Annual Report & Accounts 2023

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the course of the audit or otherwise appears to be materially misstated. 
If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise 
to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there 
is a material misstatement of the other information, we are required to report that fact.

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, the part of the Directors’ remuneration report to be audited has been properly prepared in accordance with the 
Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:
 –

the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements 
are prepared is consistent with the financial statements and those reports have been prepared in accordance with applicable 
legal requirements;
the information about internal control and risk management systems in relation to financial reporting processes and about share 
capital structures, given in compliance with rules 7.2.5 and 7.2.6 in the Disclosure Rules and Transparency Rules sourcebook 
made by the Financial Conduct Authority (the “FCA Rules”), is consistent with the financial statements and has been prepared in 
accordance with applicable legal requirements; and
information about the Company’s Corporate Governance Statement and practices and about its administrative, management 
and supervisory bodies and their committees complies with rules 7.2.2, 7.2.3 and 7.2.7 of the FCA Rules.

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Matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group and the Company and its environment obtained in the course of the 
audit, we have not identified material misstatements in:
the Strategic Report or the Directors’ Report; or
 –
the information about internal control and risk management systems in relation to financial reporting processes and about share 
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capital structures, given in compliance with rules 7.2.5 and 7.2.6 of the FCA Rules.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to 
you if, in our opinion:
 –

adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received 
from branches not visited by us; or
the Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with 
the accounting records and returns; or
certain disclosures of Directors’ remuneration specified by law are not made; or

 –

 –
 – we have not received all the information and explanations we require for our audit; or
 –

a Corporate Governance Statement has not been prepared by the Company.

Corporate Governance Statement
We have reviewed the Directors’ statement in relation to going concern, longer-term viability and that part of the Corporate 
Governance Statement relating to the Group and Company’s compliance with the provisions of the UK Corporate Governance 
Code specified for our review by the Listing Rules.

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the Corporate 
Governance Statement is materially consistent with the financial statements or our knowledge obtained during the audit:
 – Directors’ statement with regards to the appropriateness of adopting the going concern basis of accounting and any material 

uncertainties identified set out on page 42;

 – Directors’ explanation as to its assessment of the Company’s prospects, the period this assessment covers and why the period 

is appropriate set out on pages 42 and 43;

 – Directors’ statement on whether it has a reasonable expectation that the Group will be able to continue in operation and meets 

its liabilities set out on page 43;

 – Directors’ statement on fair, balanced and understandable set out on page 95;
 – Board’s confirmation that it has carried out a robust assessment of the emerging and principal risks set out on pages 44 to 53;
 –

The section of the Annual Report that describes the review of effectiveness of risk management and internal control systems 
set out on pages 44 and 74; and
The section describing the work of the Audit Committee set out on pages 71 to 74.

 –

101

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4imprint Group plc Annual Report & Accounts 2023

INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of 4imprint Group plc

Responsibilities of Directors
As explained more fully in the Directors’ Responsibilities Statement set out on page 95, the Directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as 
the Directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, 
whether due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing the Group and Company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting 
unless the Directors either intend to liquidate the Group or the Company or to cease operations, or have no realistic alternative 
but to do so.

Auditor’s responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. 

Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, 
individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis 
of these financial statements. 

Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud 
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect irregularities, including fraud. The risk of not detecting a material misstatement due to fraud 
is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery 
or intentional misrepresentations, or through collusion. The extent to which our procedures are capable of detecting irregularities, 
including fraud is detailed below.

However, the primary responsibility for the prevention and detection of fraud rests with both those charged with governance of the 
Company and management. 
 – We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group and determined that the 

most significant are those that relate to the reporting framework (IFRS, Companies Act 2006, the UK Corporate Governance Code, 
the Listing Rules of the UK Listing Authority) and the relevant tax compliance regulations in the jurisdictions in which the Group 
operates, notably in the US and the UK. In addition, we concluded that there are certain laws and regulations that may have an 
effect on the determination of the amounts and disclosures in the financial statements and those laws and regulations relate to 
health and safety, employee, environmental, bribery and corruption practices and various US state laws;

 – We understood how 4imprint Group plc is complying with those frameworks by making enquiries of Board members and senior 
management executives, internal audit, those responsible for legal and compliance procedures, the US General Counsel and the 
Company Secretary. We corroborated our enquiries through our review of Board minutes, Business Risk Management Committee 
minutes, papers provided to the Audit Committee and attendance at meetings of the Audit Committee and members of the 
senior management team, and from reviewing correspondence received from regulatory bodies and noted that there was no 
contradictory evidence; 

 – We assessed the susceptibility of the Group’s financial statements to material misstatement, including how fraud might occur. 
In doing so, we considered investor focus and management remuneration in the current year and next year which may create 
an incentive for management to manipulate earnings. We considered the possibility of fraud through management override and, 
in response, we incorporated data analytics across manual journal entries into our audit approach. Where unusual results or 
anomalies were identified through our data analytics, we performed additional audit procedures to address each identified risk. 
These procedures included testing transactions back to source information and were designed to provide reasonable assurance 
that the financial statements were free from material fraud or error. For more details, please refer to our Key Audit Matters 
section above; and

 – Based on this understanding we designed our audit procedures to identify non-compliance with such laws and regulations. 

Our procedures involved testing details of manual journal entries which met our defined risk criteria based on our understanding 
of the business, enquiries of the US General Counsel, Group management and senior management executives of full and specific 
scope components. We inspected the volume and nature of complaints by the whistleblowing hotline during the year, and any 
past or present pending or threatened litigation or claims against the Group and its components.

We did not identify any instances of non-compliance with laws and regulations that, in our opinion, could have an impact on the 
financial statements that would be more than inconsequential.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

102

4imprint Group plc Annual Report & Accounts 2023

Other matters we are required to address 

 –

 –

 –

Following the recommendation from the Audit Committee, we were reappointed by the Company on 24 May 2023 to audit the 
financial statements for the period ended 30 December 2023 and subsequent financial periods.
The period of total uninterrupted engagement including previous renewals and reappointments is five years, covering the 52 
week period ended 28 December 2019, the 53 week period ended 2 January 2021, the 52 week period ended 1 January 2022, 
the 52 week period ended 31 December 2022 and the 52 week period ended 30 December 2023.
The audit opinion is consistent with the additional report to the Audit Committee.

Use of our report
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state to the Company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the Company and the Company’s members as a body, for our audit work, for this report, 
or for the opinions we have formed. 

CHRISTOPHER VOOGD
SENIOR STATUTORY AUDITOR
for and on behalf of Ernst & Young LLP, Statutory Auditor
Birmingham
12 March 2024

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103

 
 
 
 
Note

2023
$m

2022
$m

 1

2

 1

3

 7

8

8

1,326.5

1,140.3

(1,190.3)

(1,037.4)

136.2

102.9

4.7

(0.4)

0.2

4.5

140.7

(34.5)

106.2

1.1

(0.4)

0.1

0.8

103.7

(23.6)

80.1

Cents

Cents

377.9

377.0

285.6

285.0

4imprint Group plc Annual Report & Accounts 2023

GROUP INCOME STATEMENT 
for the 52 weeks ended 30 December 2023

Revenue

Operating expenses

Operating profit

Finance income

Finance costs

Pension finance income

Net finance income

Profit before tax

Taxation

Profit for the period

Earnings per share 

Basic

Diluted

104

4imprint Group plc Annual Report & Accounts 2023

GROUP STATEMENT OF COMPREHENSIVE INCOME 
for the 52 weeks ended 30 December 2023

Profit for the period

Other comprehensive income

Items that may be reclassified subsequently to the income statement:

Note

2023
$m

106.2

2022
$m

80.1

Currency translation differences

22

1.4

(1.6)

Items that will not be reclassified subsequently to the income statement:

Return on pension plan assets (excluding interest income and impact of buy-in policy)

Remeasurement loss on pension buy-in policy 

Remeasurement (losses)/gains on post-employment obligations

Tax relating to components of other comprehensive income

Other comprehensive income for the period, net of tax

Total comprehensive income for the period, net of tax

6

6

6

7

(1.1)

(4.6)

(1.8)

2.3

(3.8)

102.4

(16.4)

–

11.9

1.8

(4.3)

75.8

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4imprint Group plc Annual Report & Accounts 2023

GROUP BALANCE SHEET
at 30 December 2023

Non-current assets

Intangible assets

Property, plant and equipment

Right-of-use assets

Deferred tax assets

Retirement benefit asset

Current assets

Inventories

Trade and other receivables

Other financial assets – bank deposits

Cash and cash equivalents

Corporation tax debtor

Current liabilities

Lease liabilities

Trade and other payables

Current tax creditor

Net current assets

Non-current liabilities

Lease liabilities

Deferred tax liabilities

Net assets

Shareholders’ equity

Share capital

Share premium reserve

Other reserves

Retained earnings

Total Shareholders’ equity

Note

10

11

12

7

6

13

14

15

15

12

16

12

7

21

22

2023
$m

1.5

34.7

11.4

3.8

–

51.4

13.6

68.4

14.0

90.5

0.4

2022
$m

2.0

29.2

13.1

2.4

1.2

47.9

18.1

87.5

35.0

51.8

–

186.9

192.4

(1.4)

(89.9)

–

(91.3)

95.6

(10.9)

(1.6)

(12.5)

(1.4)

(84.8)

(1.2)

(87.4)

105.0

(12.3)

(0.4)

(12.7)

134.5

140.2

18.9

70.8

5.8

39.0

18.8

68.5

4.4

48.5

134.5

140.2

The financial statements on pages 104 to 134 were approved by the Board of Directors on 12 March 2024 and were signed on its 
behalf by:

KEVIN LYONS-TARR 
CHIEF EXECUTIVE OFFICER 

DAVID SEEKINGS
CHIEF FINANCIAL OFFICER

106

4imprint Group plc Annual Report & Accounts 2023

GROUP STATEMENT OF CHANGES IN SHAREHOLDERS’ EQUITY 
for the 52 weeks ended 30 December 2023

Retained earnings

Share  
capital
$m

18.8

Share
premium 
reserve
$m

Other  
reserves  
(note 22)
$m

68.5

6.0

Own  

shares
$m

(0.8)

(1.6)

(1.6)

1.1

(1.2)

Balance at 2 January 2022

Profit for the period

Other comprehensive income

Currency translation differences

Remeasurement losses on post-employment 
obligations

Tax relating to components of other 
comprehensive income (note 7)

Total comprehensive income

Proceeds from options exercised

Own shares utilised

Own shares purchased

Share-based payment charge

Deferred tax relating to components of equity 
(note 7)

Dividends (note 9)

Balance at 31 December 2022

18.8

68.5

4.4

(0.9)

Profit for the period

Other comprehensive income

Currency translation differences

Remeasurement losses on post-employment 
obligations

Tax relating to components of other 
comprehensive income (note 7)

Total comprehensive income

Shares issued (note 21)

Proceeds from options exercised

Own shares utilised

Own shares purchased

Share-based payment charge

Deferred tax relating to components of equity 
(note 7)

Dividends (note 9)

1.4

1.4

0.7

(1.1)

0.1

2.3

Profit
and loss
$m

(9.5)

80.1

Total
equity
$m

83.0

80.1

(1.6)

(4.5)

(4.5)

1.8

77.4

0.3

(1.1)

0.8

0.2

(18.7)

49.4

106.2

1.8

75.8

0.3

–

(1.2)

0.8

0.2

(18.7)

140.2

106.2

1.4

(7.5)

(7.5)

2.3

2.3

101.0

102.4

0.1

(0.7)

1.1

0.2

2.4

0.1

–

(1.1)

1.1

0.2

(110.8)

(110.8)

Balance at 30 December 2023

18.9

70.8

5.8

(1.3)

40.3

134.5

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107

 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

GROUP CASH FLOW STATEMENT 
for the 52 weeks ended 30 December 2023

Cash flows from operating activities

Cash generated from operations

Tax paid

Finance income received

Lease interest

Net cash generated from operating activities

Cash flows from investing activities

Purchases of property, plant and equipment

Purchases of intangible assets 

Proceeds from sale of property, plant and equipment

Consideration for business combination

Decrease/(increase) in current asset investments – bank deposits

Net cash from/(used in) investing activities

Cash flows from financing activities

Capital element of lease payments

Proceeds from issue of ordinary shares

Proceeds from share options exercised

Purchases of own shares

Dividends paid to Shareholders

Net cash used in financing activities

Net movement in cash and cash equivalents

Cash and cash equivalents at beginning of the period

Exchange gains/(losses) on cash and cash equivalents

Cash and cash equivalents at end of the period

Note

23

12

12

21

9

15

2023
$m

2022
$m

166.9

(33.8)

4.3

(0.4)

137.0

(10.0)

–

0.3

–

21.0

11.3

(1.4)

2.4

0.1

(1.1)

(110.8)

(110.8)

37.5

51.8

1.2

90.5

97.0

(20.8)

1.1

(0.4)

76.9

(7.7)

(0.3)

–

(1.7)

(35.0)

(44.7)

(1.2)

–

0.3

(1.2)

(18.7)

(20.8)

11.4

41.6

(1.2)

51.8

108

4imprint Group plc Annual Report & Accounts 2023

NOTES TO THE FINANCIAL STATEMENTS

General information
4imprint Group plc, registered number 177991, is a public limited company incorporated in England and Wales, domiciled in the 
UK and listed on the London Stock Exchange. Its registered office is 25 Southampton Buildings, London WC2A 1AL. 

The Group presents the consolidated financial statements in US dollars and rounded to $0.1m. Numbers in the financial statements 
were previously rounded to $’000, however, given the growth of the Group, it is now considered appropriate to round numbers to 
$0.1m. A substantial portion of the Group’s revenue and earnings are denominated in US dollars and the Board is of the opinion 
that a US dollar presentation gives the most meaningful view of the Group’s financial performance and position.

Material accounting policy information
The material accounting policies adopted in the preparation of these financial statements are set out below. These policies have 
been consistently applied to all the periods presented.

Basis of preparation
The financial statements have been prepared under the historical cost convention in accordance with UK-adopted International 
Accounting Standards. 

New accounting standards, amendments or revisions to existing standards or interpretations applicable for the first time in this 
reporting period have not had a material impact on the Group’s results or balance sheet. Note 7 ‘Taxation’ includes disclosures 
relating to the impact of Pillar Two income tax legislation in accordance with Amendments to IAS 12 (International Tax Reform – 
Pillar Two Model Rules).

Environmental risks
In preparing the financial statements, management has considered the impact of environmental risks. Whilst the impact of 
environmental risks is still developing and therefore all possible future outcomes are uncertain, risks and mitigating actions known 
to the Group have been considered in forming judgments, estimates and assumptions and in assessing going concern and viability. 
The main impact of this consisted of the inclusion of cash flows in the forecasts used to assess impairment, going concern and 
viability for energy and waste reduction initiatives, including a planned extension to the solar array at the Oshkosh distribution 
centre, and in supporting our product transition for a low carbon economy with the expansion of our Better Choices™ programme. 
These considerations did not have a material impact on the financial statements.

Going concern
The financial statements have been prepared on a going concern basis. In adopting the going concern basis, the Directors have 
considered: the Group’s business activities, together with the principal risks and uncertainties likely to affect its future development, 
performance and position as set out in the Strategic Report on pages 6 to 13 and 44 to 53; the financial position of the Group, its 
cash flows and liquidity position as described in the Financial Review on pages 38 to 43; and the Group’s financial risk management 
objectives and its approach to managing its exposures to currency, credit, liquidity, and capital risks as described in note 18 on pages 
132 and 133.

The Group continues to maintain a robust financial position in accordance with its balance sheet funding guidelines, providing it with 
sufficient access to liquidity to fund its strategic priorities and anticipated dividend payments. At 30 December 2023, the Group had 
cash and bank deposits of $104.5m, no debt, and undrawn facilities comprising a $20m working capital facility that expires on 31 May 
2025 and £1m overdraft facility that expires on 31 December 2024.

In adopting the going concern basis of preparation, the Directors have assessed the Group’s cash flow forecasts for the period to 
28 June 2025, which reflect current market conditions and incorporate assumptions about demand activity and revenue, gross 
margins, and marketing productivity. 

In forming its outlook over the going concern period, the Directors considered the ongoing uncertainties in the macroeconomic 
and geopolitical environment, and a variety of potential downsides that the Group might experience, such as a downturn in general 
economic conditions and a reduction in the effectiveness of key marketing techniques. This forecast shows no liquidity concerns or 
requirement to utilise the Group’s undrawn facilities.

The Group has also modelled a downside scenario reflecting severe but plausible downside demand assumptions over a three-year 
horizon. This downside scenario assumes:
 – A severe demand shock occurs at the start of 2024, like that experienced in 2020 at the start of the pandemic, resulting in 

revenue for 2024 falling to around 70% of 2023 levels.

 – Revenue gradually recovers back towards 2023 levels by the end of 2026. 
 – Marketing and direct costs flexed in line with revenue, capital expenditure moderated to reflect the reduction in demand, and 

dividend payments reduced in line with earnings per share. 

 – Other payroll and overhead costs maintained at 2023 levels with an allowance for inflationary increases to retain capability and 

capacity to meet the recovery in demand. 

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4imprint Group plc Annual Report & Accounts 2023

Even under the severe stress built into this scenario, the forecast shows no liquidity concerns or requirement to utilise the Group’s 
undrawn facilities in the going concern period. In addition, there are further mitigating actions that the Group could take, including 
further cutting marketing costs and reducing headcount, that are not reflected in the downside scenario assumptions but would, if 
required, be fully under the Group’s control. Given recent trading and the outlook for the business the Directors consider that, whilst 
plausible, this scenario reflects a remote outcome for the Group.

Based on their assessment, the Directors have not identified any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the Group’s and Company’s ability to continue as a going concern from 
the date the financial statements are approved until 28 June 2025. Accordingly, they continue to adopt the going concern basis in 
preparing the Group’s and Company’s financial statements.

Basis of consolidation
The consolidated financial statements include the financial statements of the Company and its subsidiaries for the period. 
Subsidiaries are all entities (including structured entities) over which the Group has control. The Group controls an entity when the 
Group is exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns 
through its power to direct the activities of the entity. The financial statements of subsidiaries, as amended to conform to Group 
accounting policies, are included in the consolidated financial statements from the date that control commences until the date that 
control ceases. All subsidiaries have the same year-end date as the Group.

Estimates and judgments
The preparation of the consolidated financial statements requires management to make judgments and estimates that affect the 
application of accounting policies, the amounts reported for assets and liabilities as at the balance sheet date and the amounts 
reported for revenues and expenses during the year. 

Critical accounting judgments are those judgments, apart from those involving estimations, that have been made in the process 
of applying the Group’s accounting policies and that have the most significant effect on the amounts recognised in the financial 
statements. Key assumptions and sources of estimation uncertainty are those that have a significant risk of resulting in a material 
adjustment to the carrying amounts of the Group’s assets and liabilities within the next financial year.

Management considers the following to be the critical accounting judgments and key assumptions and sources of estimation 
uncertainty:

Critical accounting judgments 
Revenue
For most of its product line, the Group operates a ‘drop-ship’ business model whereby suppliers hold blank inventory, imprint the 
product and ship directly to customers. In order to determine the amount of revenue to recognise, it is necessary for the Group to 
make a judgment to assess if it is acting as principal or an agent in fulfilling the performance obligations and promises to customers 
for these transactions.

The Group has full discretion to accept orders, agrees artwork with the customer, sets the transaction price, selects the suppliers 
used to fulfil orders, and considers its customer satisfaction promises (‘on-time or free’, price and quality guarantees) to be integral 
to meeting its performance obligations.

Accordingly, the Group is of the opinion that it acts as principal in providing goods to customers and recognises the gross amount 
of consideration as revenue.

Purchase of a bulk annuity policy
During the period, the Trustee of the 4imprint 2016 Pension Plan (the “Plan”) exchanged the existing investment portfolio, including 
a further cash lump sum contribution from the Group, for a bulk purchase annuity policy. This policy insures substantially all the 
Plan’s defined benefit obligations (a buy-in policy). This was an investment decision made in line with the stated objective of further 
de-risking the Plan’s obligations. The Plan retains the legal and constructive obligation to pay the benefits and the Trustee continues 
to administer the Plan. 

Based upon the above, management’s judgment was that the purchase of the policy did not constitute a settlement, as defined by 
IAS 19, and the excess of the cost of the annuity over the IAS 19 valuation of the obligations covered has been recorded in other 
comprehensive income.

Other areas of judgment and accounting estimates
The consolidated financial statements include other areas of judgment and accounting estimates. Whilst these areas do not meet 
the IAS 1 definition of critical accounting judgments or significant accounting estimates, the recognition and measurement of certain 
material assets and liabilities are based on assumptions and/or uncertainties. The other areas of judgment and accounting estimates 
include the estimation of the future cash flows of subsidiary companies and the determination of appropriate discount rates, growth 
rates, and probability of default rates necessary for undertaking impairment reviews and assessing the recoverability of assets (refer 
to notes 10 and 11 for further information on the impairment review process), and levels of provisions required in relation to trade 
and other receivables (refer to note 14) and inventories (refer to note 13).

110

NOTES TO THE FINANCIAL STATEMENTS CONTINUED4imprint Group plc Annual Report & Accounts 2023

Other accounting policies
Revenue
The activity from which the Group derives revenue is the sale and delivery of promotional products.

The Group primarily operates a ‘drop-ship’ model in which it acts as principal as it has control over the goods and services before 
transfer to the customer. The Group also acts as principal for apparel goods that are decorated within the Group’s facilities and 
shipped directly to the customer. The Group recognises the gross amount of consideration as revenue in both instances.

It is common for a customer order to include several different product lines. Individual order lines are separately priced, have 
separately agreed delivery dates, and are capable of being used or enjoyed by the customer on their own, separately from any 
other order lines included in the overall customer order. The Group therefore considers each order line to constitute a separate 
performance obligation. Revenue is recognised at a point in time upon delivery and acceptance by the customer as this is when 
control of the goods has transferred.

The price for each order line is fixed at the time of order, inclusive of any discounts given for that order line. Revenue is shown net 
of discounts, credits, refunds, VAT and sales tax. The value of provisions for credits and refunds is determined using the expected 
value methodology based upon historical experience of credits/refunds issued and levels of revenue.

Payment terms vary by customer but are generally either payment with order or within 30 days of delivery.

Supplier rebates
Amounts due under rebate agreements are recognised based on volumes of products purchased during the period to which 
the rebates relate at the relevant rebate rates, per supplier agreements. Amounts are credited to the cost of purchase of goods 
for resale and any accrued income is included in other receivables. Provision is made against such receivables to the extent it is 
considered that the amounts are not recoverable.

Segmental reporting
The reporting requirements of IFRS 8 require operating segments to be identified based on internal reports about components of 
the Group that are regularly reviewed by the chief operating decision maker to allocate resources to the segments and to assess 
their performance. The chief operating decision maker has been identified as the Board of Directors and the segmental analysis 
is based on the Group’s internal reporting to the Board. The Group has two operating segments, North America and UK & Ireland. 
The costs of the Head Office are reported separately to the Board, but this is not an operating segment.

Leases
A lease is defined as a contract that conveys the right to control the use of an identified asset for a period of time in exchange 
for consideration. At the commencement date of a lease a right-of-use asset and a lease liability are recognised in the financial 
statements.

The lease liability is initially measured at the present value of expected future lease payments discounted at the interest rate implicit 
in the lease or, if that rate cannot be determined, the lessee’s incremental borrowing rate. Subsequently the lease liability decreases 
by the lease payments made, offset by interest on the liability, and may be remeasured to reflect any reassessment of expected 
payments or to reflect any lease modifications.

The right-of-use asset is initially measured at cost. This comprises the amount of the initial lease liability plus: any lease payments 
made on or before the commencement date less incentives received; any incremental costs of obtaining the lease; and, if any, the 
costs of decommissioning the asset and any restoration work to return the asset to the condition required under the terms of 
the lease. Subsequently the right-of-use asset is measured using the cost model. The asset is depreciated on a straight-line basis 
over the expected term of the lease, adjusted for any remeasurement of the lease liability, and is shown net of the accumulated 
depreciation and any impairment provisions. 

The Group has elected to use the recognition exemptions for low-value assets and short-term leases (leases with a duration of twelve 
months or less) which are expensed to operating profit on a straight-line basis over the term of the lease.

Share-based payments
Share options, which are all equity-settled, are measured at fair value at the date of grant allowing for any market conditions, if 
applicable. The fair value is charged to the income statement over the vesting period of the share option schemes on a straight-line 
basis. The value of the charge is adjusted each year to reflect any non-market or service conditions that impact the expected number 
of options that will become exercisable. All options cancelled are fully expensed to the income statement upon cancellation.

Exceptional items
Income or costs which are both material and non-recurring, whose significance is sufficient to warrant separate disclosure in the 
financial statements, are referred to as exceptional items. The Directors consider that the separate disclosure of these items assists 
in understanding the Group’s financial performance.

O
V
E
R
V
I
E
W

S
T
R
A
T
E
G

I
C
R
E
P
O
R
T

C
C
O
O
R
R
P
P
O
O
R
R
A
A
T
T
E
E
G
G
O
O
V
V
E
E
R
R
N
N
A
A
N
N
C
C
E
E

F
F
I
I
N
N
A
A
N
N
C
C
I
I

A
A
L
L
S
S
T
T
A
A
T
T
E
E
M
M
E
E
N
N
T
T
S
S

A
D
D

I
T
I
O
N
A
L

I

N
F
O
R
M
A
T
I
O
N

111

 
 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

Taxation
Taxation for the period comprises current and deferred tax. Tax is recognised in the income statement, except to the extent that 
it relates to items recognised in other comprehensive income or directly in equity, in which case the tax is recognised in other 
comprehensive income or directly in equity, respectively. Tax attributable to the defined benefit pension plan is recognised in the 
income statement except to the extent it relates to actuarial movements recognised in other comprehensive income.

Current income tax is calculated based on the tax laws enacted or substantively enacted at the balance sheet date in the countries 
where the Group’s subsidiaries operate and generate taxable income. 

Transactions and calculations for which the ultimate tax determination is uncertain may arise during the ordinary course of business. 
Should an uncertain tax position arise, where a risk of an additional tax liability has been identified and it is considered probable that 
the Group will be required to settle that tax, a tax provision is recognised. This is assessed on a case-by-case basis.

Deferred income tax is provided in full, using the liability method, on temporary differences arising between the tax bases of assets 
and liabilities and their carrying amounts in the Group’s financial statements. However, deferred income tax is not accounted for 
if it arises from initial recognition of an asset or liability in a transaction, other than a business combination that at the time of the 
transaction affects neither accounting nor taxable profit or loss. Deferred income tax is determined on an undiscounted basis using 
tax rates (and laws) that have been enacted or substantively enacted by the balance sheet date and are expected to apply when the 
related deferred income tax asset is realised, or the deferred income tax liability is settled.

Deferred income tax assets are recognised to the extent that it is probable that future taxable profits will be available against which 
the temporary differences or losses can be utilised. Trading forecasts approved by the Board and covering a three-year period are 
used to determine future taxable profits. Deferred tax movements in respect of losses recognised or derecognised in the period are 
allocated between the income statement, other comprehensive income and equity in proportion to the origin of those losses.

Deferred tax assets and liabilities are only offset where there is a legally enforceable right of offset and there is an intention to settle 
the balances net.

Dividends
Final equity dividends and, where relevant, special equity dividends, are recognised in the Group’s financial statements in the period 
in which the dividends are approved by the Shareholders. Interim equity dividends are recognised when paid.

Foreign currency
The functional and presentation currency of the Company is Sterling. However, the Group’s financial statements are presented in US 
dollars, reflecting that most of the Group’s revenues and transactions are generated in North America in US dollars.

Transactions in currencies other than the functional currency of the Company or subsidiary concerned are recorded at the exchange 
rate prevailing at the date of the transaction. At each balance sheet date, monetary assets and liabilities denominated in foreign 
currencies are translated at the exchange rate prevailing at the balance sheet date. Translation differences on monetary items are 
taken to the income statement.

On consolidation the balance sheets of Sterling enterprises are translated into US dollars at the exchange rate ruling at the balance 
sheet date and income statements are translated at average rates for the period under review. One-off material transactions are 
translated at the spot rate on the transaction date. The resulting exchange differences are taken to the cumulative translation 
differences reserve and are reported in the statement of comprehensive income. 

On disposal of an operation any cumulative exchange differences held in Shareholders’ equity are recycled to the income statement.

Business combinations and goodwill
Business combinations are accounted for using the acquisition method. The cost of an acquisition is measured as the fair value of the 
consideration transferred. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination are 
measured initially at their fair value at the acquisition date. The excess of the cost of acquisition over the Group’s share of identifiable 
net assets is recorded as goodwill. Acquisition-related costs are expensed as incurred.

For the purpose of impairment testing, goodwill acquired in a business combination is, from the acquisition date, allocated to the 
Group’s cash-generating units that are expected to benefit from the combination. Goodwill is not amortised but is reviewed annually 
for impairment.

112

NOTES TO THE FINANCIAL STATEMENTS CONTINUED4imprint Group plc Annual Report & Accounts 2023

Property, plant and equipment 
Property, plant and equipment are stated at cost less accumulated depreciation and any impairment losses. No depreciation is 
provided on freehold land. For all other property, plant and equipment, depreciation is calculated to write off their cost less residual 
value by equal annual instalments over the period of their estimated useful lives, which are reviewed on a regular basis. Leasehold 
assets are depreciated over the shorter of the term of the lease or their estimated useful lives.

Cost comprises the purchase price plus costs directly incurred in bringing the asset into use.

The principal useful lives currently fall within the following ranges:

Freehold and long leasehold buildings 
Short leasehold buildings 
Plant, machinery, fixtures and fittings 
Computer hardware 

50 years
Life of lease  
3–15 years
3 years

Profits and losses on disposal, which have arisen from over or under depreciation, are accounted for in arriving at operating profit 
and are separately disclosed when material.

Intangible assets
Acquired software licences and expenditure on developing websites and other computer systems, providing they meet the criteria 
for recognition under IAS 38, are capitalised, held at historic cost and amortised from the date of commissioning on a straight-line 
basis over their useful economic lives (currently three to five years). Amortisation is charged to operating expenses. Internal non-
development costs are expensed to operating expenses as incurred.

An expense is recognised in operating expenses for advertising and promotional activities when, in the case of goods, the business 
has a right of access to the goods or, for services, when the business has received the service.

Impairment of assets 
All property, plant and equipment and intangible assets are reviewed for impairment in accordance with IAS 36 ‘Impairment 
of Assets’ if there is an indication that the carrying value of the asset may have been impaired. Where an impairment review is 
required, the carrying value of the assets is measured against their value in use based on future estimated cash flows, discounted 
by the appropriate discount rate, resulting from the use of those assets. Assets are grouped at the lowest level for which there 
is a separately identifiable cash flow (cash-generating unit). An impairment loss is recognised for the amount at which the asset’s 
carrying amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell 
and value in use.

Inventories
Inventories are valued at the lower of cost and net realisable value using the first-in first-out basis. Net realisable value is the 
estimated selling price in the ordinary course of business, less applicable variable selling expenses. Items in transit where the 
Group has control are included in inventories.

Trade and other receivables
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest 
method, less provision for impairment. A provision for impairment of trade receivables is established based on the expected credit 
loss. The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses a lifetime expected loss 
allowance for all trade receivables, which are grouped based on shared credit risk characteristics and the days past due. The amount 
of the provision is recognised in the income statement. Trade receivables are discounted when the time value of money is considered 
material. Receivables also include credit and debit card sales which have not reached the bank at the reporting date.

Cash and cash equivalents
Cash and cash equivalents includes cash in hand, deposits held on call with banks and other short-term highly liquid investments 
with original maturities of three months or less. Bank overdrafts are shown within borrowings in current liabilities on the balance 
sheet. In the cash flow statement, cash and cash equivalents are shown net of bank overdrafts. Cash deposits and other short-term 
highly liquid investments with an original maturity in excess of three months are classified as other financial assets.

Trade payables and contract liabilities
Trade payables are recognised initially at fair value and subsequently measured at amortised cost. Trade and other payables are 
discounted when the time value of money is considered material.

Contract liabilities reflect the Group’s obligation to transfer goods to a customer and arise where a customer has paid an amount 
of consideration in advance of receiving the goods.

O
V
E
R
V
I
E
W

S
T
R
A
T
E
G

I
C
R
E
P
O
R
T

C
C
O
O
R
R
P
P
O
O
R
R
A
A
T
T
E
E
G
G
O
O
V
V
E
E
R
R
N
N
A
A
N
N
C
C
E
E

F
F
I
I
N
N
A
A
N
N
C
C
I
I

A
A
L
L
S
S
T
T
A
A
T
T
E
E
M
M
E
E
N
N
T
T
S
S

A
D
D

I
T
I
O
N
A
L

I

N
F
O
R
M
A
T
I
O
N

113

 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

Pensions
The Group operates defined contribution plans for the majority of its UK and US employees. The regular contributions are charged 
to the income statement as they are incurred.

The Group also sponsors a defined benefit plan (the “Plan”), which is closed to new members and future accrual. The Group 
accounts for the Plan under IAS 19 ‘Employee Benefits’. A deficit is recognised in full on the balance sheet if the present value of the 
defined benefit obligations exceeds the fair value of the Plan assets (including the value of the bulk annuity policy) at the balance 
sheet date. If the assets exceed the obligations, then a judgment is made to determine the level of refund available from the Plan 
in recognising the amount of the surplus to be recognised. A full actuarial valuation is carried out at least every three years and 
the defined benefit obligations are updated on an annual basis, by independent actuaries, using the projected unit credit method. 
Lump sum contributions to the Plan to reduce the deficit are included within ‘cash generated from operations’, alongside the regular 
contributions. 

Pension charges recognised in the income statement consist of administration costs of running the Plan, past service costs, and a 
finance income/charge based on the net Plan’s position calculated in accordance with IAS 19.

Differences between the actual and expected return on assets, experience gains and losses and changes in actuarial assumptions 
are included directly in the statement of comprehensive income.

Borrowings
Borrowings are measured initially at fair value net of transaction costs incurred and subsequently carried at amortised cost using 
the effective interest rate method. Arrangement fees are amortised over the life of the borrowing.

Own shares held by employee share trusts
The Company is the sponsoring entity of an Employee Benefit Trust (EBT) and, notwithstanding the legal duties of the Trustees, 
the Group considers that it has ‘de facto’ control of the EBT. The trust is accounted for as assets and liabilities of the Company 
and included in the consolidated financial statements. The Company’s equity instruments held by the EBT are accounted for as 
if they were the Company’s own equity and are treated as treasury shares. No gain or loss is recognised in profit or loss or other 
comprehensive income on the purchase, sale or cancellation of the Company’s own equity held by the EBT.

IFRS standards effective in future financial statements
The IASB and IFRS Interpretations Committee have issued new or amended standards and interpretations which are effective for 
accounting periods as noted below. Standards and interpretations which have been issued but are not yet effective will be applied 
by the Group in the accounting period that they become effective. Management does not believe the impact of adopting the new 
or amended standards and interpretations listed below will have a material impact on the Group’s results or balance sheet.

New and amended standards applicable for annual periods beginning on or after 1 January 2023
IFRS 17 Insurance Contracts 
Amendments to IFRS 17 – Initial Application of IFRS 17 and IFRS 9 – Comparative Information
Amendments to IAS 1 and IFRS Practice Statement 2 – Disclosure of Accounting Policies 
Amendments to IAS 8 – Definition of Accounting Estimates 
Amendments to IAS 12 – Deferred Tax relating to Assets and Liabilities arising from a Single Transaction 
Amendments to IAS 12 – International Tax Reform – Pillar Two Model Rules 

Amended standards applicable for annual periods beginning on or after 1 January 2024
Amendments to IAS 1 – Classification of Liabilities as Current or Non-current
Amendments to IAS 1 – Non-current Liabilities with Covenants
Amendments to IFRS 16 – Lease Liability in a Sale and Leaseback
Amendments to IAS 7 and IFRS 7 – Supplier Finance Arrangements

114

NOTES TO THE FINANCIAL STATEMENTS CONTINUED4imprint Group plc Annual Report & Accounts 2023

1 Segmental reporting
The Group has two operating segments, North America and UK & Ireland. The costs of the Head Office are reported separately to the 
Board, but this is not an operating segment.

Revenue

North America

UK & Ireland

Total Group revenue

Profit

North America

UK & Ireland

Operating profit from Direct Marketing operations

Head Office costs

Operating profit

Net finance income (note 3)

Profit before tax

Other segmental information

2023
$m

2022
$m

1,302.6

1,120.5

23.9

19.8

1,326.5

1,140.3

2023
$m

141.0

0.2

141.2

(5.0)

136.2

4.5

140.7

2022
$m

108.0

(0.1)

107.9

(5.0)

102.9

0.8

103.7

North America

UK & Ireland

Head Office

Assets

Liabilities

Capital expenditure

Depreciation and amortisation

2023
$m

125.6

3.6

109.1

238.3

2022
$m

2023
$m

2022
$m

146.4

(99.8)

(95.8)

3.2

90.7

(2.9)

(1.1)

(3.4)

(0.9)

2023
$m

10.0

–

–

240.3

(103.8)

(100.1)

10.0

2022
$m

8.0

–

–

8.0

2023
$m

(6.4)

–

–

(6.4)

2022
$m

(5.4)

(0.1)

–

(5.5)

Head Office assets include other financial assets – bank deposits, cash and cash equivalents, deferred tax assets and the retirement 
benefit asset. Head Office liabilities include other payables and accruals.

Geographical analysis of revenue and non-current assets

2023

Total revenue by destination

Intangible assets

Property, plant and equipment

Right-of-use assets

2022

Total revenue by destination

Intangible assets

Property, plant and equipment 

Right-of-use assets

North 
America
$m

1,302.7

1.5

33.9

11.4

North 
America
$m

1,120.7

1.9

28.5

13.1

UK
$m

22.9

–

0.8

–

UK
$m

18.9

0.1

0.7

–

All other
countries
$m

Total
$m

0.9

1,326.5

–

–

–

All other
countries
$m

1.5

34.7

11.4

Total
$m

0.7

1,140.3

–

–

–

2.0

29.2

13.1

115

O
V
E
R
V
I
E
W

S
T
R
A
T
E
G

I
C
R
E
P
O
R
T

C
C
O
O
R
R
P
P
O
O
R
R
A
A
T
T
E
E
G
G
O
O
V
V
E
E
R
R
N
N
A
A
N
N
C
C
E
E

F
F
I
I
N
N
A
A
N
N
C
C
I
I

A
A
L
L
S
S
T
T
A
A
T
T
E
E
M
M
E
E
N
N
T
T
S
S

A
D
D

I
T
I
O
N
A
L

I

N
F
O
R
M
A
T
I
O
N

 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

2 Operating expenses 
Operating profit is stated after charging:

Purchase of goods for resale and consumables 

Changes in inventories

Impairment loss on trade receivables

Staff costs 

Marketing expenditure (excluding staff costs)

Depreciation of property, plant and equipment

Amortisation of intangible assets

Depreciation of right-of-use assets

Short-term and low value operating lease payments

Defined benefit pension plan administration costs

Net exchange losses

Other operating expenses*

Note 

2023
$m

2022
$m

834.5

744.9

14

4

11

10

12

12

6

4.5

2.5

104.1

151.7

4.3

0.4

1.7

0.3

0.7

0.2

2.5

4.8

86.8

121.2

3.6

0.4

1.5

0.2

0.5

0.3

85.4

70.7

1,190.3

1,037.4

* Other operating expenses include credit card charges, medical insurance and facility costs.

During the period the Group obtained the following services from its auditor at costs as detailed below:

Fees payable to the Company’s auditor for the audit of the Parent Company  
and audit of the consolidated financial statements

3 Net finance income

Finance income/(cost)

Bank and other interest receivable

Pension finance income

Lease interest charge 

Net finance income

2023
$m

0.6

2023
$m

4.7

0.2

(0.4)

4.5

2022
$m

0.6

2022
$m

1.1

0.1

(0.4)

0.8

Note

6

12

116

NOTES TO THE FINANCIAL STATEMENTS CONTINUED4 Employees

Staff costs

Wages and salaries

Social security costs

Pension costs – defined contribution plans

Share option charges

Average monthly number of people (including Executive Directors) employed

Distribution and production

Sales and marketing

Administration

Key management compensation

Salaries, fees and short-term employee benefits

Social security costs

Share option charges

4imprint Group plc Annual Report & Accounts 2023

Note

6

5

2023
$m

92.7

7.2

3.1

1.1

2022
$m

77.8

5.7

2.5

0.8

104.1

86.8

2023
Number

2022
Number

666

640

262

545

538

227

1,568

1,310

2023
$m

2.3

0.1

0.2

2.6

Key management compensation in the period comprised the emoluments of all Directors (which are disclosed separately in the 
Remuneration Report).

Directors’ remuneration

Aggregate emoluments

2023
$m

2.3

O
V
E
R
V
I
E
W

S
T
R
A
T
E
G

I
C
R
E
P
O
R
T

C
C
O
O
R
R
P
P
O
O
R
R
A
A
T
T
E
E
G
G
O
O
V
V
E
E
R
R
N
N
A
A
N
N
C
C
E
E

F
F
I
I
N
N
A
A
N
N
C
C
I
I

A
A
L
L
S
S
T
T
A
A
T
T
E
E
M
M
E
E
N
N
T
T
S
S

A
D
D

I
T
I
O
N
A
L

I

N
F
O
R
M
A
T
I
O
N

2022
$m

2.2

0.1

0.1

2.4

2022
$m

2.2

117

 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

5 Share-based payments
The Group operates share-based payment schemes which are the US Employee Stock Purchase Plan (ESPP), UK Save As You Earn 
(SAYE), and the Deferred Bonus Plan (formerly the 2015 Incentive Plan).

ESPP/SAYE schemes
ESPP and SAYE schemes are offered to all US and UK employees. The exercise price for ESPP and SAYE options is equal to the 
market rate, less any discount up to the limit imposed by the local tax authority at the pricing date. The fair value of the options is 
determined using the Black-Scholes model at the grant date using the assumptions below:

Grant date

Share price at grant date

Exercise price

Number of employees

Shares under option

Vesting period (years)

Expected volatility

Option life (years)

Expected life (years)

Risk-free rate

Expected dividends expressed as a dividend yield

Possibility of ceasing employment before vesting

Expectations of meeting performance criteria

Fair value per option

US ESPP 
scheme

US ESPP 
scheme

UK SAYE 
scheme

UK SAYE 
scheme

04/10/23

17/05/21

21/04/23

25/09/19

£49.50

£23.00

£44.65*

£29.90

$51.08

$27.61

£39.90

£22.70

812

78,705

2.2

30%

2.2

2.2

–

–

2.2

30%

2.2

2.2

42

10,956

3.0

30%

3.5

3.0

–

–

3.0

30%

3.5

3.0

4.75%

0.09%

3.83%

0.36%

2%

3%

100%

£13.07

2%

2%

100%

£5.03

2%

3%

100%

£10.93

2%

5%

100%

£8.09

*Adjusted to reflect the special dividend declared shortly before the date of grant.

Expected volatility is based on the standard deviation of expected share price returns based on historical statistical analysis of 
daily share prices and adjusted for any periods of extraordinary volatility. The risk-free rate is based on zero coupon government 
bond yields.

Deferred Bonus Plan (formerly the 2015 Incentive Plan)
Under the DBP, 50% of the annual bonus of the Chief Executive Officer, Chief Financial Officer and certain senior managers is 
deferred into shares as awards of $nil cost options or conditional shares, based on the share price at 31 December of the relevant 
year. The awards will be made in a 42-day period following the announcement of the Group’s full-year results and the options will 
normally not be exercisable until at least three years from the date of the award, conditional upon the person still being in the 
employment of a Group company. The awards to Executive Directors will not be exercisable until five years from the date of the 
award. It is expected that 26,057 options or conditional shares, with a total fair value of $1.5m will be awarded in 2024 in respect 
of the 2023 bonus.

The fair value of the awards of options or conditional shares made in 2019, 2020 and 2023 are based on the share price at 
31 December 2018, 31 December 2019 and 31 December 2022, respectively. The option life is between 4.25 and 6.25 years 
from the start of the financial year to which the awards relate. The fair value of the expected awards to be made in 2024 is based 
on the share price at 31 December 2023.

The expense recognised during the period from share-based payment transactions is shown in the following table:

Charge resulting from spreading the fair value of options 

2023
$m

1.1

2022
$m

0.8

118

NOTES TO THE FINANCIAL STATEMENTS CONTINUED4imprint Group plc Annual Report & Accounts 2023

5 Share-based payments continued
The following options and conditional shares, analysed by scheme, have been granted and were outstanding:

Scheme

US ESPP

US ESPP

UK SAYE

UK SAYE

2015 Incentive Plan

2015 Incentive Plan

Number
of ordinary
shares
2023

Number
of option
holders
2023

Number
of ordinary
shares
2022

Date of
grant

Date exercisable

Subscription
price

From

To

17/05/21

–

04/10/23

78,705

25/09/19

–

21/04/23

10,956

28/03/19

16,993

30/03/20

–

–

812

–

42

2

–

13

89,388 

$27.61

Jul 2023

Jul 2023

–

$51.08

Dec 2025

Dec 2025

2,059

£22.70

Nov 2022  Nov 2023

–

£39.90

Jun 2026

Dec 2026

16,993

12,640

$nil Mar 2022 Mar 2029

$nil Mar 2023 Mar 2030

–

$nil Mar 2026 Mar 2033

Deferred Bonus Plan

28/03/23

25,638

Total

132,292

121,080

A reconciliation of option and conditional share movements over the period is shown below:

Outstanding at start of period

Granted

Forfeited/cancelled

Exercised

Outstanding at end of period 

Exercisable at end of period

2023

2022

Weighted 
average 
exercise price 
(£)

Weighted 
average 
exercise price 
(£)

Number
of shares

17.31

31.67

26.20

19.33

27.14

–

163,429

14.16

–

(7,721)

(34,628)

121,080

–

–

22.33

8.08

17.31

–

 Number
 of shares

121,080

116,484

(2,104)

(103,168)

132,292

–

The weighted average share price on the dates of exercise of options and conditional shares during the year was £45.25 
(2022: £31.83) and the weighted average fair value of options and conditional shares granted in the year was £19.36 
(2022: no options or conditional shares granted).

The range of exercise prices for options and conditional shares outstanding is shown below:

Range of  
exercise prices

Nil

£20 – 21

£22 – 23

£39 – 40

£40 – 41 

2023

2022

Weighted 
average 
exercise price

Number of 
shares

Weighted average remaining 
life (years)

Expected

Contractual

Weighted 
average 
exercise price

Number of 
shares

Weighted average remaining 
life (years)

Expected

Contractual

$0.00

42,631

1.83

2.04

$0.00

29,633

0.82 0.82 to 0.88

–

–

–

–

£39.90

10,956

$51.08

78,705

–

–

2.42

1.95

–

–

2.92

1.95

$27.61

89,388

£22.70

2,059

–

–

–

–

0.56

0.33

–

–

0.56

0.83

–

–

119

O
V
E
R
V
I
E
W

S
T
R
A
T
E
G

I
C
R
E
P
O
R
T

C
C
O
O
R
R
P
P
O
O
R
R
A
A
T
T
E
E
G
G
O
O
V
V
E
E
R
R
N
N
A
A
N
N
C
C
E
E

F
F
I
I
N
N
A
A
N
N
C
C
I
I

A
A
L
L
S
S
T
T
A
A
T
T
E
E
M
M
E
E
N
N
T
T
S
S

A
D
D

I
T
I
O
N
A
L

I

N
F
O
R
M
A
T
I
O
N

 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

6 Pensions
Defined contribution plans
The Group operates defined contribution plans for its UK and US employees. The regular contributions are charged to the income 
statement as they are incurred. The charges recognised in the income statement are:

Defined contribution plans – employers’ contributions (note 4)

2023
$m

3.1

2022
$m

2.5

Defined benefit plan 
The Group also sponsors a UK defined benefit pension plan (the “Plan”) which is closed to new members and future accrual. 

The Plan entered a £20.7m buy-in transaction on 27 June 2023 with Legal and General Assurance Society Limited to insure 
substantially all remaining pension benefits of the Plan through the purchase of a bulk annuity policy. The premium of £20.7m was 
settled by the transfer of the Plan’s existing investment portfolio valued at £17.5m and a cash amount of £3.2m ($4.1m) paid by the 
Group in July 2023. The difference between the cost of the insurance policy and the IAS 19 accounting value of the liabilities secured 
was £3.7m ($4.6m) and has been recorded within other comprehensive income.

The assets of the Plan are administered by a corporate Trustee to meet pension liabilities for 319 former employees of the Group. 
The Trustee is required to act in the best interests of the Plan’s beneficiaries. The appointment of trustees is determined by the Plan’s 
trust documentation. The level of retirement benefit is principally based on salary earned in the best three consecutive tax years in 
the ten years prior to leaving active service and is linked to changes in inflation both pre- and post-retirement. 

The Trustee investment objectives and the processes undertaken to measure and manage the risks inherent in the investment 
strategy are documented in the Plan’s Statement of Investment Principles, which can be found on the Company’s website at https://
investors.4imprint.com/governance/4imprint-2016-pension-plan. 

The Plan is subject to the funding legislation outlined in the Pensions Act 2004. This, together with documents issued by the Pensions 
Regulator and Guidance Notes adopted by the Financial Reporting Council, set out the framework for funding defined benefit 
occupational pension plans in the UK.

An actuarial valuation of the Plan was undertaken as at 30 September 2022 in accordance with the funding requirements of the 
Pensions Act 2004. The actuarial valuation showed a deficit of £2.6m. A recovery plan was agreed with the Trustee under which the 
Company made deficit contributions over the period between valuation date to July 2023 which fully eliminated the deficit on the 
technical provisions’ basis. Under the Schedule of Contributions, a further Company contribution of £0.2m is due in September 2025 
should it be required. However, given that the buy-in contract covers substantially all of the Plan liabilities, the funding position is 
expected to be stable over the period to the next valuation. The Company also agreed to pay the expenses of running the Plan from 
1 July 2023.

For the purposes of IAS 19, numbers from the actuarial valuation as at 30 September 2022, which was carried out by a qualified 
independent actuary, have been updated on an approximate basis to 30 December 2023. There have been no changes in the 
valuation methodology adopted for this period’s disclosures compared to the previous period’s disclosures. Under IAS 19, the fair 
value of the bulk annuity policy matches the liabilities being insured, thus eliminating inflation, interest rate and longevity risks.

The amounts recognised in the income statement are as follows:

Administration costs paid by the Plan

Administration costs paid by the Company

Pension finance income (note 3) 

Total defined benefit pension charge

The amount recognised in the balance sheet comprises:

Present value of funded obligations

Fair value of the Plan’s assets

Net retirement benefit asset 

120

2023
$m

0.5

0.2

(0.2)

0.5

2023
$m

(23.3)

23.3

–

2022
$m

0.5

–

(0.1)

0.4

2022
$m

(20.3)

21.5

1.2

NOTES TO THE FINANCIAL STATEMENTS CONTINUED4imprint Group plc Annual Report & Accounts 2023

6 Pensions continued
Changes in the present value of the net retirement benefit asset are as follows:

Present value 
of obligations
$m

Fair value of 
Plan assets
$m

Net asset
$m

Balance at 2 January 2022

Administration costs paid by the Plan

Interest (expense)/income

Return on Plan assets (excluding interest income)

Remeasurement losses due to changes in experience

Remeasurement gains due to changes in financial assumptions

Contributions by employer 

Benefits paid

Exchange gain/(loss)

Balance at 31 December 2022

Administration costs paid by the Plan

Interest (expense)/income

Return on Plan assets (excluding interest income and impact of buy-in policy)

Remeasurement loss on buy-in policy

Remeasurement losses due to changes in experience

Remeasurement gains due to changes in demographic assumptions

Remeasurement losses due to changes in financial assumptions

Contributions by employer 

Benefits paid

Exchange (loss)/gain

Balance at 30 December 2023

The major categories of the Plan’s assets as a percentage of total assets are as follows:

Sterling liquidity fund

Gilt funds

Index-linked gilt funds

Leveraged gilt funds

Leveraged index-linked gilt funds

Buy-in policy

Cash

The Plan holds no 4imprint Group plc shares or any property occupied by the Group.

(37.8)

(0.5)

(0.6)

–

(1.3)

13.2

–

3.0

3.7

(20.3)

(0.5)

(1.0)

–

–

(1.8)

0.5

(0.5)

–

1.4

(1.1)

(23.3)

%

–

–

–

–

–

2023

$m

–

–

–

–

–

22.8

0.5

23.3

97.9

2.1

100.0

39.8

–

0.7

(16.4)

–

–

4.3

(3.0)

(3.9)

21.5

–

1.2

(1.1)

(4.6)

–

–

–

6.5

(1.4)

1.2

23.3

2022

$m

9.9

3.9

1.8

4.2

1.4

–

0.3

21.5

2.0

(0.5)

0.1

(16.4)

(1.3)

13.2

4.3

–

(0.2)

1.2

(0.5)

0.2

(1.1)

(4.6)

(1.8)

0.5

(0.5)

6.5

–

0.1

–

%

46.2

18.0

8.2

19.7

6.4

–

1.5

100.0

121

O
V
E
R
V
I
E
W

S
T
R
A
T
E
G

I
C
R
E
P
O
R
T

C
C
O
O
R
R
P
P
O
O
R
R
A
A
T
T
E
E
G
G
O
O
V
V
E
E
R
R
N
N
A
A
N
N
C
C
E
E

F
F
I
I
N
N
A
A
N
N
C
C
I
I

A
A
L
L
S
S
T
T
A
A
T
T
E
E
M
M
E
E
N
N
T
T
S
S

A
D
D

I
T
I
O
N
A
L

I

N
F
O
R
M
A
T
I
O
N

 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

6 Pensions continued
The principal assumptions applied by the actuaries, as determined by the Directors, at each period-end were:

Rate of increase in pensions in payment 

Rate of increase in deferred pensions

Discount rate

Inflation assumption  – RPI

– CPI

2023
%

2.97

2.37

4.57

3.07

2.37

The mortality assumptions reflect the most recent version of the tables used in the September 2022 triennial valuation. 
The assumptions imply the following life expectancies at age 65:

Male currently aged 45

Female currently aged 45

Male currently aged 65

Female currently aged 65

2023
Years

21.9

24.0

20.7

22.5

2022
%

3.08

2.66

4.82

3.16

2.66

2022
Years

22.3

24.2

21.3

23.1

The sensitivities on the key actuarial assumptions at the end of the period were:

Discount rate

Rate of inflation

Rate of mortality

Change in assumption

Decrease of 1.0%

Increase of 1.0%

Increase in life expectancy of one year

Change in defined benefit obligation

+12.8%

+4.9%

+3.1%

The sensitivities shown above are approximate. Each sensitivity considers each change in isolation and is calculated using the same 
methodology as used for the calculation of the defined benefit obligation at the end of the period. The inflation sensitivity includes 
the impact of changes to the assumptions for revaluation and pension increases. In practice it is unlikely that the changes would 
occur in isolation. 

The weighted average duration of the defined benefit obligation at 30 December 2023 is 15 years (2022: 15 years).

122

NOTES TO THE FINANCIAL STATEMENTS CONTINUED 
4imprint Group plc Annual Report & Accounts 2023

7 Taxation
Taxation recognised in the income statement is as follows: 

Current tax 

UK tax – current

Overseas tax – current

Total current tax

Deferred tax

Origination and reversal of temporary differences

Adjustment in respect of prior periods

Total deferred tax 

Taxation

2023
$m

2.0

32.1

34.1

0.4

–

0.4

34.5

2022
$m

1.2

24.0

25.2

(1.5)

(0.1)

(1.6)

23.6

The tax for the period is different to the standard rate of corporation tax in the respective countries of operation. The differences are 
explained below:

Profit before tax 

Profit before tax for each country of operation multiplied by rate of corporation tax  
applicable in the respective countries

Effects of:

Adjustments in respect of prior periods

Expenses not deductible for tax and non-taxable income

Other differences

UK tax losses generated/(utilised) in the period 

UK losses recognised for deferred tax

Taxation 

2023
$m

2022
$m

140.7

103.7

34.6

25.5

–

(0.1)

(0.5)

0.9

(0.4)

(0.1)

–

(0.4)

(0.2)

(1.2)

34.5

23.6

‘Other differences’ includes adjustments in respect of share options, US leases, and pensions.

‘UK losses recognised for deferred tax’ relates to changes to the deferred tax asset in respect of brought forward UK tax losses which 
are forecast to be utilised against UK taxable profits over the next three years. 

Management does not consider that there are any material uncertain tax positions.

On 20 June 2023 the UK Finance Bill was substantively enacted in the UK, including legislation to implement the OECD Pillar Two 
income taxes for periods beginning on or after 31 December 2023. The legislation includes an income inclusion rule and a domestic 
minimum tax, which together are designed to ensure a minimum effective tax rate of 15% in each country in which the Group 
operates. Similar legislation is being enacted by other governments around the world. The Group has applied the mandatory 
temporary exception in the Amendments to IAS 12 issued in May 2023 and endorsed in July 2023, and has neither recognised nor 
disclosed information about deferred tax assets or liabilities relating to Pillar Two income taxes and there is no current tax impact on 
the financial statements for 2023. Based on an assessment of historic data and forecasts for the period ending 28 December 2024, 
the Group does not expect a material exposure to Pillar Two income taxes for 2024.

O
V
E
R
V
I
E
W

S
T
R
A
T
E
G

I
C
R
E
P
O
R
T

C
C
O
O
R
R
P
P
O
O
R
R
A
A
T
T
E
E
G
G
O
O
V
V
E
E
R
R
N
N
A
A
N
N
C
C
E
E

F
F
I
I
N
N
A
A
N
N
C
C
I
I

A
A
L
L
S
S
T
T
A
A
T
T
E
E
M
M
E
E
N
N
T
T
S
S

A
D
D

I
T
I
O
N
A
L

I

N
F
O
R
M
A
T
I
O
N

123

 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

7 Taxation continued
Income tax credited/(debited) to other comprehensive income is as follows:

2023
$m

2.0

(0.7)

1.0

2.3

2023
$m

0.2

–

0.2

Other 
$m

1.7

0.8

–

0.1

–

2.6

(0.6)

–

–

–

2.0

2023
$m

3.8

(1.6)

2.2

2022
$m

1.2

(0.3)

0.9

1.8

2022
$m

0.1

0.1

0.2

Net tax  
assets/ 
(liabilities)
$m

(0.3)

1.6

0.6

0.2

(0.1)

2.0

(0.4)

0.3

0.2

0.1

2.2

2022
$m

2.4

(0.4)

2.0

Depreciation/
capital 
allowances
$m

Pension
$m

UK tax
losses
$m

(2.6)

(0.4)

–

–

–

(3.0)

(0.6)

–

–

–

(3.6)

0.6

–

(0.3)

–

(0.1)

0.2

0.4

(0.7)

–

0.1

–

–

1.2

0.9

0.1

–

2.2

0.4

1.0

0.2

–

3.8

Current tax relating to post-employment obligations

Deferred tax relating to post-employment obligations

Deferred tax relating to UK tax losses 

Income tax credited to equity is as follows:

Deferred tax relating to UK tax losses

Deferred tax relating to share options

Movement in deferred tax assets and liabilities

At 2 January 2022

(Charge)/credit to income statement

(Charge)/credit to other comprehensive income

Credit to equity

Exchange difference

At 31 December 2022

(Charge)/credit to income statement

(Charge)/credit to other comprehensive income

Credit to equity

Exchange difference

At 30 December 2023

Analysed in the balance sheet as:

Deferred tax assets

Deferred tax liabilities

124

NOTES TO THE FINANCIAL STATEMENTS CONTINUED4imprint Group plc Annual Report & Accounts 2023

7 Taxation continued
Deferred tax at 30 December 2023 has been calculated at a tax rate of 25%. At 31 December 2022, UK deferred tax was calculated 
at a tax rate of 19% for items expected to reverse before 1 April 2023 and 25% in respect of items expected to reverse from 1 April 
2023, and US deferred tax was calculated at a tax rate of 25%.

No deferred tax asset has been recognised for UK losses carried forward of $19.5m (2022: $20.8m) which are not forecast to be 
utilised in the next three years. These losses have no expiry date and may be available for offset against future profits.

No deferred tax is recognised on the unremitted earnings of overseas subsidiaries. No tax is expected to be payable on them in the 
foreseeable future.

None of the net deferred tax assets and liabilities is expected to reverse within the next twelve months (2022: $0.2m). 

8 Earnings per share
Basic earnings per share is calculated by dividing the profit for the financial period by the weighted average number of shares in issue 
during the period excluding shares held by the 4imprint Group plc Employee Benefit Trust (EBT). The effect of excluding shares held 
by the EBT is to reduce the average number by 18,008 (2022: 21,632).

Diluted earnings per share is calculated by adjusting the weighted average number of shares to assume the conversion of all 
potentially dilutive ordinary shares. The share-based payment schemes which are likely to vest at the balance sheet date at a price 
below the average price of the Company’s ordinary shares are potentially dilutive. 

Weighted average number of shares

Dilutive effect of share-based payments

Diluted weighted average number of shares

Basic earnings per share 

Diluted earnings per share 

9 Dividends

Equity dividends – ordinary shares

Interim paid:  65.0c (2022: 40.0c)

Final paid: 

120.0c (2022: 30.0c)

Special paid:  200.0c (2022: nil)

2023
Number
‘000

2022
Number
‘000

28,105

28,064

66

28,171

377.9c

377.0c

2023
$m

17.8

34.9

58.1

110.8

61

28,125

285.6c

285.0c

2022
$m

10.6

8.1

–

18.7

The Directors are proposing a final regular dividend in respect of the period ended 30 December 2023 of 150.0c per share, an 
estimated payment amount of $42.2m. Subject to Shareholder approval at the AGM, this dividend is payable on 3 June 2024 to 
Shareholders registered on 3 May 2024. These financial statements do not reflect this proposed dividend.

O
V
E
R
V
I
E
W

S
T
R
A
T
E
G

I
C
R
E
P
O
R
T

C
C
O
O
R
R
P
P
O
O
R
R
A
A
T
T
E
E
G
G
O
O
V
V
E
E
R
R
N
N
A
A
N
N
C
C
E
E

F
F
I
I
N
N
A
A
N
N
C
C
I
I

A
A
L
L
S
S
T
T
A
A
T
T
E
E
M
M
E
E
N
N
T
T
S
S

A
D
D

I
T
I
O
N
A
L

I

N
F
O
R
M
A
T
I
O
N

125

 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

10 Intangible assets

Cost

At 2 January 2022

Additions

Acquisition of a business

Disposals

At 31 December 2022

Disposals

At 30 December 2023

Amortisation

At 2 January 2022

Charge for the period

Disposals 

Exchange differences

At 31 December 2022

Charge for the period

Disposals

Exchange differences

At 30 December 2023

Net book value

At 30 December 2023

At 31 December 2022

Goodwill
$m 

Computer
software
$m

Total
$m

2.5

0.3

1.0

(0.3)

3.5

(0.6)

2.9

1.5

0.4

(0.3)

(0.1)

1.5

0.4

2.5

0.3

–

(0.3)

2.5

(0.6)

1.9

1.5

0.4

(0.3)

(0.1)

1.5

0.4

(0.6)

(0.6)

0.1

1.4

0.5

1.0

0.1

1.4

1.5

2.0

–

–

1.0

–

1.0

–

1.0

–

–

–

–

–

–

–

–

–

1.0

1.0

The average remaining life of computer software assets is 1.3 years (2022: 2.3 years). See note 11 for details of the impairment 
review undertaken for the Group’s non-current assets excluding goodwill.

Goodwill relates to the acquisition on 25 April 2022 of the business of Fox Graphics Ltd, a private company based in Oshkosh, 
Wisconsin, that specialises in screen-printing services. No measurement period adjustments have been made to the acquisition 
accounting in the current period.

As required by IAS 36 ‘Impairment of Assets’, goodwill is required to be tested for impairment annually. The screen-printing 
operations contribute to the cash flows of the US CGU and therefore the goodwill arising on acquisition has been allocated to that 
CGU. The recoverable amount of the US CGU exceeds the carrying amount of the assets and thus no impairment of the goodwill 
balance is required.

126

NOTES TO THE FINANCIAL STATEMENTS CONTINUED11 Property, plant and equipment

Cost

At 2 January 2022

Additions

Acquisition of a business

Disposals

Exchange differences

At 31 December 2022

Additions

Disposals

Reclassification

At 30 December 2023

Depreciation

At 2 January 2022

Charge for the period

Disposals 

At 31 December 2022

Charge for the period

Disposals

Exchange differences

At 30 December 2023

Net book value

At 30 December 2023

At 31 December 2022

4imprint Group plc Annual Report & Accounts 2023

Plant,
machinery,
fixtures &
fittings
$m 

Land and 
buildings
$m

Computer
hardware
$m

19.0

2.7

–

–

(0.1)

21.6

3.9

–

(0.6)

24.9

3.7

0.6

–

4.3

0.7

–

–

5.0

19.9

17.3

21.2

4.5

0.7

(0.2)

(0.1)

26.1

5.3

(1.4)

0.6

30.6

13.2

2.3

(0.1)

15.4

2.8

(1.1)

–

17.1

13.5

10.7

2.9

0.5

–

(0.4)

–

3.0

0.8

(0.2)

–

3.6

1.5

0.7

(0.4)

1.8

0.8

(0.2)

(0.1)

2.3

1.3

1.2

Total
$m

43.1

7.7

0.7

(0.6)

(0.2)

50.7

10.0

(1.6)

–

59.1

18.4

3.6

(0.5)

21.5

4.3

(1.3)

(0.1)

24.4

34.7

29.2

Freehold land with a value of $1.3m (2022: $1.0m) has not been depreciated. The carrying amount of land and buildings includes 
assets under construction of $3.8m (2022: $nil).

Impairment review
IAS 36 ‘Impairment of Assets’ requires an assessment at each reporting date of whether there is any indication that an asset may 
be impaired (see note 10 for details on the impairment testing of goodwill). For the purposes of impairment testing, the Group is 
considered to have two cash-generating units (CGUs), being the US and UK businesses. 

An assessment of both the US and UK CGUs did not identify any indications of impairment and accordingly, no indicator-based 
impairment testing has been undertaken. The US CGU has experienced strong demand levels and resulting financial performance for 
2023. Since the full impairment testing undertaken in 2020 and 2021, the UK CGU has continued its recovery in demand, exceeding 
pre-pandemic revenue levels and reporting an operating profit for 2023.

The external environment continues to remain uncertain, manifesting in high interest rates and inflation, and low economic growth. 
Despite these factors being present, both the US and UK businesses have shown the resilient nature of their operations and 
managed to grow significantly against 2021 and 2022. These external factors are therefore not considered to represent impairment 
indicators of themselves.

127

O
V
E
R
V
I
E
W

S
T
R
A
T
E
G

I
C
R
E
P
O
R
T

C
C
O
O
R
R
P
P
O
O
R
R
A
A
T
T
E
E
G
G
O
O
V
V
E
E
R
R
N
N
A
A
N
N
C
C
E
E

F
F
I
I
N
N
A
A
N
N
C
C
I
I

A
A
L
L
S
S
T
T
A
A
T
T
E
E
M
M
E
E
N
N
T
T
S
S

A
D
D

I
T
I
O
N
A
L

I

N
F
O
R
M
A
T
I
O
N

 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

12 Leases
The Group leases premises in Oshkosh and Appleton, Wisconsin. The lease for office premises in Oshkosh, which was renewed in 
2020, has a five-year term with a five-year extension option. A lease term of ten years was reflected in calculating the lease liability 
and right-of-use asset upon renewal in 2020. There has been no significant event or significant change in circumstances since the 
initial assessment that would require the lease extension option to be reassessed. If the five-year extension option was not exercised, 
the lease liability and right-of-use asset would reduce by $6.5m as at 30 December 2023.

In addition, there are various items of leasehold land and buildings (mainly office facilities in London) and machinery on short-term 
leases, and some office equipment with low value. The Group applies the IFRS 16 exemptions for short-term and low-value leases. 
No leases contain variable payment terms.

Set out below are the carrying amounts of right-of-use assets recognised and the movements during the period:

At 2 January 2022

Additions

Acquisition of a business 

Depreciation charge for the period

At 31 December 2022

Depreciation charge for the period

At 30 December 2023

See note 11 for details of the impairment review undertaken for the Group’s non-current assets.

Set out below are the carrying amounts of lease liabilities and the movements during the period:

At start of period

Additions

Interest charge

Payments

At end of period

Current

Non-current

The maturity analysis of lease commitments is disclosed in note 18.

Set out below are the total cash outflows for leases:

Included in cash flows from operating activities

Expense relating to short-term leases

Expense relating to leases of low-value assets, excluding short-term leases of low-value assets

Lease interest

Included in cash flows from financing activities

Capital element of lease payments

128

Leasehold land 
and buildings
$m

11.7

2.8

0.1

(1.5)

13.1

(1.7)

11.4

2022
$m

12.0

2.9

0.4

(1.6)

13.7

1.4

12.3

2022
$m

0.2

–

0.4

1.2

1.8

2023
$m

13.7

–

0.4

(1.8)

12.3

1.4

10.9

2023
$m

0.2

0.1

0.4

1.4

2.1

NOTES TO THE FINANCIAL STATEMENTS CONTINUED4imprint Group plc Annual Report & Accounts 2023

13 Inventories

Finished goods and goods for resale

2023
$m

13.6

2022
$m

18.1

$8.6m (2022: $13.0m) of the inventories balance relates to goods in transit to customers at the balance sheet date. Provisions held 
against inventory total $0.1m (2022: $0.1m). The nominal provisions reflect the minimal levels of inventory held under the ‘drop-ship’ 
business model, the generic nature of items held and consistently high levels of inventory turnover. 

The amount of inventory charged to the income statement is shown in note 2.

14 Trade and other receivables

Trade receivables – gross

Provision for credits

Provision for impairment of trade receivables

Trade receivables – net

Other receivables 

Prepayments 

2023
$m

46.0

(2.2)

(2.6)

41.2

18.1

9.1

68.4

2022
$m

66.2

(2.4)

(4.8)

59.0

21.3

7.2

87.5

The provisions for credits and impairment have decreased in line with gross trade receivables and reflect the significant improvement 
to supply chain conditions in the period.

Trade terms are a maximum of 30 days credit. Due to their short-term nature, the fair value of trade and other receivables does not 
differ from the book value.

Trade and other receivables are only written off when the Group has exhausted all options to recover the amounts due and provided 
for in full when there is no reasonable expectation of recovery. Indicators that there is no reasonable expectation of recovery include, 
amongst others, the failure of the debtor to engage in a repayment plan with the Group or a subsequent failure to make agreed 
payments. An expected credit loss provision is then calculated on the remaining trade and other receivables.

Management has assessed the expected credit losses for trade receivables, which includes invoiced receivables and unbilled accrued 
revenue, taking into account the uncertainty arising from the current challenging macroeconomic and geopolitical environment 
and the related risks to general economic conditions and growth. In addition, certain individual customers (where there is objective 
evidence of credit impairment) have been provided for on a specific basis. This has resulted in an impairment charge to the income 
statement of $2.5m (2022: $4.8m). The resultant provision for impairment of trade receivables continues to represent a small 
percentage of the trade receivables balance, reflecting the high volume and low value nature of customer transactions. 

Other receivables include rebates receivable of $16.2m (2022: $18.7m). Management has reviewed other receivables and concluded 
that there is no impairment required of any receivables other than trade receivables. Interim receipts of rebates receivable are 
received through the year, thus reducing the Group’s credit exposures.

The ageing of past due trade receivables which are not impaired, based on the customer’s creditworthiness and payment history, 
is as follows:

Time past due date

Up to 3 months 

3 to 6 months

Over 6 months

2023
$m

10.2

3.1

1.2

14.5

2022
$m

15.8

7.3

1.9

25.0

129

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C
C
O
O
R
R
P
P
O
O
R
R
A
A
T
T
E
E
G
G
O
O
V
V
E
E
R
R
N
N
A
A
N
N
C
C
E
E

F
F
I
I
N
N
A
A
N
N
C
C
I
I

A
A
L
L
S
S
T
T
A
A
T
T
E
E
M
M
E
E
N
N
T
T
S
S

A
D
D

I
T
I
O
N
A
L

I

N
F
O
R
M
A
T
I
O
N

 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

14 Trade and other receivables continued
The ageing of impaired trade receivables is as follows:

Time past due date

Current

Up to 3 months

3 to 6 months

Over 6 months

2023
$m

0.6

0.6

0.6

0.8

2.6

2022
$m

0.5

0.7

1.5

2.1

4.8

The trade receivables impairment provision is calculated using the simplified approach to the expected credit loss model. 
The provision is based on the following percentages which have been determined in reference to historical experience and 
current economic conditions:

2023

2022

Amount 
$m

Provision
%

Amount 
$m

Provision 
%

27.3

7.4

3.4

3.7

1.9

0.1

2.2

4.1

8.8

16.2

36.8

100.0

34.5

10.8

5.7

8.8

3.9

0.1

2023
$m

3.2

61.7

–

3.5

68.4

2023
$m

4.8

(4.7)

2.5

2.6

1.4

2.9

7.0

17.3

50.1

100.0

2022
$m

2.6

80.4

0.1

4.4

87.5

2022
$m

1.7

(1.7)

4.8

4.8

Age of trade receivable

Current

31 – 60 days

61 – 90 days

91 – 180 days

181 – 365 days

Over 365 days

The carrying amounts of trade and other receivables are denominated in the following currencies:

Sterling

US dollars

Euros

Canadian dollars

Movements in the provision for impairment of trade receivables are as follows:

At start of period

Utilised

Provided

At end of period

130

NOTES TO THE FINANCIAL STATEMENTS CONTINUED4imprint Group plc Annual Report & Accounts 2023

15 Other financial assets and cash and cash equivalents

Other financial assets – bank deposits

2023
$m

14.0

2022
$m

35.0

Other financial assets comprise bank deposits with an original maturity in excess of three months but not greater than one year.

Cash at bank and in hand

16 Trade and other payables – current

Trade payables

Other tax and social security payable

Other payables

Contract liabilities

Accruals

2023
$m

90.5

2023
$m 

65.3

5.0

0.3

6.9

12.4

89.9

2022
$m

51.8

2022
$m

59.7

5.6

0.3

8.6

10.6

84.8

All trade payables have a maturity of 30 days or less from the balance sheet date. Due to their short-term nature, the fair value of 
trade and other payables does not differ from the book value.

Contract liabilities represents the Group’s obligation to transfer goods to customers for which payment has been received in 
advance. The closing balance has reduced to $6.9m from $8.6m in 2022 reflecting the improvement in supply chain conditions 
through the period. The opening contract liabilities balance of $8.6m has been recognised as revenue in 2023 (2022: $10.4m).

The Group expects to complete its remaining performance obligations in respect of the closing contract liabilities balance of $6.9m 
and recognise the full amount as revenue in 2024.

17 Borrowings
The Group had the following committed floating rate borrowing facilities available:

Borrowing facilities

Expiring in more than one year

2023
$m

20.0

2022
$m

20.0

Committed facilities comprise an unsecured $20.0m line of credit for 4imprint, Inc., which expires on 31 May 2025. The Company also 
has an unsecured UK overdraft facility of £1.0m that is repayable on demand, which expires on 31 December 2024. These facilities 
were undrawn at the year-end (2022: undrawn).

O
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I
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C
C
O
O
R
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P
P
O
O
R
R
A
A
T
T
E
E
G
G
O
O
V
V
E
E
R
R
N
N
A
A
N
N
C
C
E
E

F
F
I
I
N
N
A
A
N
N
C
C
I
I

A
A
L
L
S
S
T
T
A
A
T
T
E
E
M
M
E
E
N
N
T
T
S
S

A
D
D

I
T
I
O
N
A
L

I

N
F
O
R
M
A
T
I
O
N

131

 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

18 Financial risk management
The Group’s activities expose it to a variety of financial risks including currency risk, credit risk, liquidity risk and capital risk.

Currency risk
The Group operates internationally and is exposed to various currency movements. Risk arises predominantly from the remittance 
of overseas earnings in US dollars. In addition, Group subsidiaries may make both sales and purchases in a currency other than their 
functional currency and have foreign currency trade receivables and trade payables in relation to these transactions. 

The Group uses derivative financial instruments to partly hedge foreign currency cash flows arising from sales and purchases of 
goods, as well as remittances from its overseas subsidiaries. The Group does not hedge the currency exposure of profits and assets 
of its overseas subsidiaries or other financial transactions.

At 30 December 2023, the Group had no forward currency contracts outstanding (2022: none).

The movement in the exchange rates compared to the prior period had no impact on profit after tax and increased net assets by 
$1.3m. The average rate used to translate profits was US$1.24 (2022: US$1.24) and the closing rate was US$1.27 (2022: US$1.20).

A strengthening in the Sterling exchange rate by 5% (the approximate range of movement of the closing exchange rate over the 
period) would have reduced profit in the period by $0.2m and increased net assets at the period-end by $1.2m.

Credit risk
Credit risk arises from deposits with banks and financial institutions, as well as credit exposures to trade receivable balances due 
from customers and other receivable balances due from suppliers.

The risk associated with banks and financial institutions is managed on a Group basis and all banking relationships must be approved 
by the Chief Financial Officer or the Board based on the credit rating of the bank. 

The Group holds cash balances on deposit with its principal US and UK banks.

Financial instruments
The table below sets out the Group’s financial instruments by category:

Financial assets at amortised cost

Trade and other receivables (excluding prepayments) (note 14)

Other financial assets – bank deposits (note 15)

Cash and cash equivalents (note 15)

Financial liabilities at amortised cost

2023
$m

59.3

14.0

90.5

2022
$m

80.3

35.0

51.8

Trade and other payables (excluding non-financial liabilities) (note 16)

(83.0)

(76.2)

All trade receivables and payables have contracted maturities of 30 days or less from the balance sheet dates. All other receivables 
and payables are due/payable within one year.

Trade receivables are amounts due from customers for goods sold in the ordinary course of business. Other receivables are non-
derivative financial assets with fixed or determinable payments that are not quoted in an active market. If collection of the amounts is 
expected in one year or less, they are classified as current assets. If not, they are presented as non-current assets. 

Trade receivables are shown net of credits and expected credit losses. The expected credit losses on other receivables are $nil (2022: $nil).

The table below sets out the Group’s contractual undiscounted lease commitments:

Due within one year

Due in two to three years

Due in four to five years

Due over five years

132

2023
$m

1.8

3.8

4.0

4.3

13.9

2022
$m

1.9

3.7

4.0

6.2

15.8

NOTES TO THE FINANCIAL STATEMENTS CONTINUED4imprint Group plc Annual Report & Accounts 2023

18 Financial risk management continued
Cash and bank deposits were held with the following banks at the year-end:

Lloyds Bank plc

JPMorgan Chase Bank, N.A.

2023
Rating

Aa3

Aa1

2023
Deposit
$m

20.3

84.2

104.5

2022
Rating

Aa3

Aa1

2022
Deposit
$m

40.3

46.5

86.8

There is no concentration of credit risk with respect to trade receivables as the Group has a large number of customers.

Management of credit risk arising from customers is delegated to the senior management of each business to a maximum level 
per customer, above which it is referred to the Chief Financial Officer for approval. External credit agency assessment reports are 
referred to as part of this process. 

Liquidity risk
Group borrowing requirements are managed centrally and the current borrowing arrangements are with the Group’s principal US 
and UK banks. Terms are agreed which are considered appropriate for the funding requirements of the Group at that time. 

Operating working capital is managed to levels agreed with the Group and cash forecasts are reviewed regularly by management. 

The Group monitors its levels of cash and indebtedness to ensure adequate liquid funds are available to meet the foreseeable 
requirements of the Group. The Group does not actively monitor a gearing ratio but seeks to maintain an appropriate level of 
financial flexibility. Details of borrowing facilities are given in note 17 and lease liabilities in note 12.

At 30 December 2023, the total other financial assets – bank deposits and cash and cash equivalents position (note 15) of the Group 
was $104.5m (2022: $86.8m).

Capital risk 
The objective for managing cash, debt and equity capital is to safeguard the Company’s ability to continue as a going concern, in 
order to provide returns for Shareholders and benefits for other stakeholders.

The policy for capital allocation is shown on page 41.

In 2023 the Company has provided returns to Shareholders in the form of dividends, details of which are included in note 9. Shares 
were purchased by an EBT to cover certain options maturing during the period and future maturities of the 2015 Incentive Plan and 
Deferred Bonus Plan. Ordinary shares were issued during the period to cover the maturity of the 2021 US Employee Stock Purchase 
Plan; it is expected that future maturities of the employee savings-related share schemes will be met through the issuance of 
ordinary shares.

19 Contingent liabilities
The Group has a contingent liability of $0.4m (2022: $0.5m) in respect of potential payments for future services relating to the 
acquisition of a screen-printing business in 2022.

20 Capital commitments
The Group had capital commitments contracted for but not provided for in the financial statements at 30 December 2023 for 
property, plant and equipment of $16.3m (2022: $2.7m). 

21 Share capital

Issued and fully paid

28,172,530 (2022: 28,085,530) ordinary shares of 38 6/13p each 

All shares have the same rights.

2023
$m

2022
$m

18.9

18.8

The Company issued 87,000 ordinary shares in the period for consideration of £1.8m ($2.4m) to satisfy option exercises under the 
2021 US Employee Stock Purchase Plan (2022: no shares issued).

O
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C
C
O
O
R
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P
P
O
O
R
R
A
A
T
T
E
E
G
G
O
O
V
V
E
E
R
R
N
N
A
A
N
N
C
C
E
E

F
F
I
I
N
N
A
A
N
N
C
C
I
I

A
A
L
L
S
S
T
T
A
A
T
T
E
E
M
M
E
E
N
N
T
T
S
S

A
D
D

I
T
I
O
N
A
L

I

N
F
O
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M
A
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I
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133

 
 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

22 Other reserves

Balance at 2 January 2022

Currency translation differences

Balance at 31 December 2022

Currency translation differences

Balance at 30 December 2023

Capital 
redemption 
reserve
$m

Cumulative
translation 
differences
$m

0.4

–

0.4

–

0.4

5.6

(1.6)

4.0

1.4

5.4

Total
$m

6.0

(1.6)

4.4

1.4

5.8

The capital redemption reserve arose on the redemption of preference shares in 2000. The currency translation difference 
represents the accumulated exchange movements on non-US dollar functional currency subsidiaries from 29 December 2003 
(transition date to IFRS) to the balance sheet date.

23 Cash generated from operations

Profit before tax 

Adjustments for:

Depreciation of property, plant and equipment

Amortisation of intangible assets

Depreciation of right-of-use assets

Loss on disposal of property, plant and equipment

Share option charges

Net finance income

Defined benefit pension administration costs paid by the Plan

Contributions to defined benefit pension plan 

Changes in working capital:

Decrease in inventories

Decrease/(increase) in trade and other receivables

Increase in trade and other payables

Cash generated from operations

2023
$m

2022
$m

140.7

103.7

4.3

0.4

1.7

–

1.1

(4.5)

0.5

(6.5)

4.5

20.0

4.7

166.9

3.6

0.4

1.5

0.1

0.8

(0.8)

0.5

(4.3)

2.5

(24.2)

13.2

97.0

24 Related party transactions
Transactions and balances between the Company and its subsidiaries have been eliminated on consolidation. The Group did not 
participate in any related party transactions with parties outside of the Group.

Key management compensation is disclosed in note 4.

134

NOTES TO THE FINANCIAL STATEMENTS CONTINUED4imprint Group plc Annual Report & Accounts 2023

COMPANY BALANCE SHEET 
at 30 December 2023

Non-current assets

Investments

Deferred tax assets

Retirement benefit asset

Other receivables

Current assets

Other receivables

Other financial assets – bank deposits

Cash and cash equivalents

Current liabilities

Amounts due to subsidiary companies

Other payables

Net current assets

Non-current liabilities

Note

2023
£m

2022
£m

C

D

B

E

E

F

G

105.0

105.2

2.3

–

251.4

358.7

0.8

11.0

4.7

16.5

–

(0.7)

(0.7)

15.8

1.3

1.0

258.8

366.3

0.9

29.0

3.7

33.6

(0.7)

(0.8)

(1.5)

32.1

Amounts due to subsidiary companies

F

(125.5)

(132.9)

Net assets

Shareholders’ equity

Share capital

Share premium reserve

Capital redemption reserve

Retained earnings

Total equity

249.0

265.5

I

10.8

40.4

0.2

197.6

249.0

10.8

38.6

0.2

215.9

265.5

Company’s income statement
Under section 408 of the Companies Act 2006 an income statement for the Company is not presented. Profit after tax and before 
external dividends paid for the period of £74.2m (2022: £41.5m) is included in the retained earnings of the Company. 

The financial statements on pages 135 to 145 were approved by the Board of Directors on 12 March 2024 and were signed on its 
behalf by:

KEVIN LYONS-TARR 
CHIEF EXECUTIVE OFFICER 

DAVID SEEKINGS
CHIEF FINANCIAL OFFICER

135

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O
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T
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G
O
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R
N
A
N
C
E

F
I
N
A
N
C
I

A
L
S
T
A
T
E
M
E
N
T
S

A
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4imprint Group plc Annual Report & Accounts 2023

COMPANY STATEMENT OF CHANGES IN SHAREHOLDERS’ EQUITY 
for the 52 weeks ended 30 December 2023

Share  
capital
£m

10.8

Share
premium
reserve
£m

38.6

Capital
redemption
reserve
£m

0.2

Retained earnings

Own
shares
£m

(0.6)

Profit and  

loss*
£m

192.8

41.5

Total
equity
£m

241.8

41.5

Balance at 2 January 2022

Profit for the period

Other comprehensive income

Remeasurement losses on post-
employment obligations

Tax relating to components of other 
comprehensive income (note D)

Total comprehensive income

Proceeds from options exercised

Own shares utilised

Own shares purchased

Share-based payment charge

Capital instrument granted to subsidiary

Deferred tax relating to components of 
equity (note D)

Dividends

Profit for the period

Other comprehensive income

Remeasurement losses on post-employment 
obligations

Tax relating to components of other 
comprehensive income (note D)

Total comprehensive income

Shares issued (note I)

Proceeds from options exercised

Own shares utilised

Own shares purchased

Share-based payment charge

Capital instrument granted to subsidiary

Deferred tax relating to components of  
equity (note D) 

Dividends

0.9

(1.0)

(3.6)

(3.6)

1.4

39.3

0.3

(0.9)

0.1

0.6

0.1

1.4

39.3

0.3

–

(1.0)

0.1

0.6

0.1

(15.7)

(15.7)

216.6

74.2

265.5

74.2

(6.0)

(6.0)

1.8

0.5

(0.8)

1.8

70.0

0.1

(0.5)

0.1

0.7

0.1

(88.5)

1.8

70.0

1.8

0.1

–

(0.8)

0.1

0.7

0.1

(88.5)

249.0

Balance at 31 December 2022

10.8

38.6

0.2

(0.7)

Balance at 30 December 2023

10.8

40.4

0.2

(1.0)

198.6

* See note J.

136

4imprint Group plc Annual Report & Accounts 2023

COMPANY CASH FLOW STATEMENT 
for the 52 weeks ended 30 December 2023

Cash flows from operating activities

Cash used in operations

Finance income received

Finance costs paid

Net cash (used in)/generated from operating activities

Cash flows from investing activities

Dividends received

Return of capital contributions

Decrease/(increase) in current asset investments – bank deposits

Net cash from investing activities

Cash flows from financing activities

Proceeds from issue of ordinary shares

Proceeds from share options exercised

Purchases of own shares

Dividends paid to Shareholders

Net cash used in financing activities

Net movement in cash and cash equivalents

Cash and cash equivalents at beginning of the period

Cash and cash equivalents at end of the period

Note

K

2023
£m

(8.8)

12.1

(6.5)

(3.2)

72.7

0.9

18.0

91.6

1.8

0.1

(0.8)

(88.5)

(87.4)

1.0

3.7

4.7

2022
£m

(5.3)

17.6

(9.1)

3.2

36.4

0.4

(29.0)

7.8

–

0.3

(1.0)

(15.7)

(16.4)

(5.4)

9.1

3.7

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137

 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

NOTES TO THE COMPANY’S FINANCIAL STATEMENTS

General information
4imprint Group plc, registered number 177991, is a public limited company incorporated in England and Wales, domiciled in the UK 
and listed on the London Stock Exchange. Its registered office is 25 Southampton Buildings, London WC2A 1AL.

The Company’s financial statements are presented in Sterling and rounded to £0.1m. Numbers in the financial statements were 
previously rounded to £’000, however, given the growth of the Group, it is now considered appropriate to round numbers to £0.1m.

Basis of preparation
The financial statements have been prepared on a going concern basis (see going concern in the basis of preparation section 
of the Group financial statements for further information), under the historical cost convention in accordance with UK-adopted 
International Accounting Standards.

New accounting standards, amendments or revisions to existing standards or interpretations applicable for the first time in this 
reporting period have not had a material impact on the Company’s results or balance sheet. Please see note 7 of the Group financial 
statements for information on the impact of Pillar Two income tax legislation in accordance with Amendments to IAS 12 (International 
Tax Reform – Pillar Two Model Rules).

Environmental risks
In preparing the financial statements, management has considered the impact of environmental risks. Whilst the impact of 
environmental risks is still developing and therefore all possible future outcomes are uncertain, risks known to the Company 
have been considered in forming judgments, estimates and assumptions and in assessing going concern and viability. These 
considerations did not have a material impact on the financial statements.

Estimates and judgments
The preparation of the financial statements requires management to make judgments and estimates that affect the application 
of accounting policies, the amounts reported for assets and liabilities as at the balance sheet date and the amounts reported for 
revenues and expenses during the year.

Critical accounting judgments are those judgments, apart from those involving estimations, that have been made in the process 
of applying the Company’s accounting policies and that have the most significant effect on the amounts recognised in the financial 
statements. Key assumptions and sources of estimation uncertainty are those that have a significant risk of resulting in a material 
adjustment to the carrying amounts of the Company’s assets and liabilities within the next financial year. 

Management considers the following to be the critical accounting judgments and key assumptions and sources of estimation 
uncertainty:

Critical accounting judgments
Purchase of a bulk annuity policy
During the period, the Trustee of the 4imprint 2016 Pension Plan (the “Plan”) exchanged the existing investment portfolio, including 
a further cash lump sum contribution from the Company, for a bulk purchase annuity policy. This policy funds substantially all the 
Plan’s defined benefit obligations (a buy-in policy). This was an investment decision made in line with the stated objective of further 
de-risking the Plan’s obligations. The Plan retains the legal and constructive obligation to pay the benefits and the Trustee continues 
to administer the Plan. 

Based upon the above, management’s judgment was that the purchase of the policy did not constitute a settlement, as defined by 
IAS 19, and the excess of the cost of the annuity over the IAS 19 valuation of the obligations covered has been recorded in other 
comprehensive income.

Material accounting policy information
The material accounting policies adopted in the preparation of these financial statements are the same as those adopted in 
the Group financial statements, except for the investments and amounts due from subsidiary companies policies noted below. 
These policies have been consistently applied to all the periods presented. 

Investments
Investments in subsidiaries are stated at cost. Impairment reviews are carried out if there is some indication that the carrying value 
of the investments may have been impaired. Where, in the opinion of the Directors, an impairment of the investment has arisen, 
provisions are made in accordance with IAS 36 ‘Impairment of Assets’.

Amounts due from subsidiary companies
Amounts due from subsidiary companies are assessed for expected credit losses on a general basis under IFRS 9 ‘Financial 
Instruments’. Where required, the Company recognises a provision on this basis reflecting either the lifetime or twelve-month 
expected credit loss dependent on the change in credit risk since initial recognition of the financial asset. The amount of the 
provision, and any changes, are recognised in the income statement. Amounts due from subsidiary companies are discounted 
when the time value of money is considered material.

138

A. Employees

Wages and salaries

Social security costs

Share option charges

4imprint Group plc Annual Report & Accounts 2023

2023
£m

1.1

0.2

0.1

1.4

2022
£m

1.0

0.2

0.1

1.3

The average number of people employed by the Company during the period was five (2022: four).

B. Pensions
Full details of the Group’s employee pension plans are contained in note 6 of the Group financial statements. The amount recognised 
in the balance sheet represents the net asset in respect of the closed defined benefit pension plan (the “Plan”). 

The amount recognised in the balance sheet comprises:

Present value of funded obligations

Fair value of the Plan’s assets

Net retirement benefit asset 

Changes in the present value of the net retirement benefit asset are as follows:

Balance at 2 January 2022

Administration costs paid by the Plan

Interest (expense)/income

Return on Plan assets (excluding interest income)

Remeasurement losses due to changes in experience

Remeasurement gains due to changes in financial assumptions

Contributions by employer

Benefits paid

Balance at 31 December 2022

Administration costs paid by the Plan

Interest (expense)/income

Return on Plan assets (excluding interest income and impact of buy-in policy)

Remeasurement loss on buy-in policy

Remeasurement losses due to changes in experience

Remeasurement gains due to changes in demographic assumptions

Remeasurement losses due to changes in financial assumptions

Contributions by employer

Benefits paid

Balance at 30 December 2023

2023
£m

(18.4)

18.4

–

2022
£m

(16.9)

17.9

1.0

Present value 
of obligations
£m

Fair value of 
Plan assets
£m

Net asset
£m

(28.1)

(0.4)

(0.5)

–

(1.0)

10.6

–

2.5

(16.9)

(0.4)

(0.8)

–

–

(1.5)

0.4

(0.3)

–

1.1

29.5

–

0.6

(13.2)

–

–

3.5

(2.5)

17.9

–

1.0

(0.9)

(3.7)

–

–

–

5.2

(1.1)

(18.4)

18.4

1.4

(0.4)

0.1

(13.2)

(1.0)

10.6

3.5

–

1.0

(0.4)

0.2

(0.9)

(3.7)

(1.5)

0.4

(0.3)

5.2

–

–

139

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4imprint Group plc Annual Report & Accounts 2023

C. Investments

Shares in subsidiary undertakings

At start of period

Capital contribution repaid by subsidiary undertaking

Capital contribution to subsidiary undertaking

At end of period

2023
£m

2022
£m

105.2

105.0

(0.9)

0.7

(0.4)

0.6

105.0

105.2

The capital contribution represents IFRS 2 ‘Share-based Payments’ charges in respect of subsidiaries which will not be recharged until 
the options vest. 

Subsidiary undertakings
The subsidiaries at 30 December 2023 are set out below. All subsidiaries are wholly owned and have ordinary share capital only, 
apart from 4imprint USA Limited which also has preference shares. 

Company 

4imprint, Inc.

4imprint Direct Limited

4imprint UK Holdings Limited

4imprint USA Limited

4imprint North America Limited

4imprint US Group Inc.

4imprint Limited

Cavendish Place Newco No.1 Limited

Country of incorporation and operation

Business

USA

England

England

England

England

USA

England

England

Promotional products

Promotional products

Holding company

Holding company

Dormant

Holding company

Dormant

Dormant

The dormant companies are exempt from statutory audit. There is no requirement in the USA for statutory audits of the US 
subsidiaries.

The registered address of all subsidiaries registered in England is 25 Southampton Buildings, London WC2A 1AL, UK. The registered 
address of 4imprint, Inc. is 101 Commerce Street, Oshkosh, WI 54901, USA and of 4imprint US Group Inc. is 103 Foulk Road, Suite 
202, Wilmington, DE 19803, USA.

Impairment review
IAS 36 ‘Impairment of Assets’ requires an assessment at each reporting date of whether there is any indication that an asset may be 
impaired. The Company’s investments in subsidiary undertakings are supported by the cash flows of the US and UK trading entities, 
being 4imprint, Inc. and 4imprint Direct Limited, respectively.

An assessment of both the US and UK trading entities did not identify any indications of impairment and accordingly, no indicator-
based impairment testing has been undertaken. The US trading entity has experienced strong demand levels and resulting financial 
performance for 2023. Since the full impairment testing undertaken in 2021, the UK trading entity has continued its recovery in 
demand, exceeding pre-pandemic revenue levels and reporting an operating profit for 2023.

The external environment continues to remain uncertain, manifesting in high interest rates and inflation, and low economic growth. 
Despite these factors being present, both the US and UK entities have shown the resilient nature of their operations and managed 
to grow significantly against 2021 and 2022. These external factors are therefore not considered to represent impairment indicators 
of themselves.

140

NOTES TO THE COMPANY’S FINANCIAL STATEMENTS CONTINUED4imprint Group plc Annual Report & Accounts 2023

D. Taxation
Income tax credited to other comprehensive income is as follows:

Current tax relating to post-employment obligations

Deferred tax relating to components of other comprehensive income

Movement in deferred tax assets

At 2 January 2022

Credit to income statement

(Charge)/credit to other comprehensive income

Credit to equity

At 31 December 2022

Credit to income statement

(Charge)/credit to other comprehensive income

Credit to equity

At 30 December 2023

2023
£m

1.6

0.2

1.8

Pension
£m

Losses
£m

0.5

–

(0.3)

–

0.2

0.4

(0.6)

–

–

–

0.3

0.7

0.1

1.1

0.3

0.8

0.1

2.3

2022
£m

1.0

0.4

1.4

Total
£m

0.5

0.3

0.4

0.1

1.3

0.7

0.2

0.1

2.3

Deferred tax at 30 December 2023 has been calculated at a tax rate of 25%. At 31 December 2022, deferred tax was calculated at a 
tax rate of 19% for items expected to reverse before 1 April 2023 and 25% in respect of items expected to reverse from 1 April 2023. 

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141

 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

E. Other receivables

Trading amounts due from subsidiary companies

Loans due from subsidiary companies

Total amount due from subsidiary companies

Other receivables 

Prepayments and accrued income

Total other receivables

Current 

Non-current

Trading amounts due from subsidiary companies are repayable on demand and are non-interest bearing.

The movements in the loans due from subsidiary companies are as follows:

At 2 January 2022

Exchange movement to 7 September 2022

New $160.0m and £125.9m loans

Repayment of $160.0m and £125.9m loans on 7 September 2022

Exchange movement between 7 September 2022 and 31 December 2022

At 31 December 2022

Exchange movement 

At 30 December 2023

2023
£m

0.5

251.4

251.9

0.1

0.2

252.2

0.8

251.4

2022
£m

0.5

258.8

259.3

0.3

0.1

259.7

0.9

258.8

£m

244.6

20.8

265.4

(265.4)

(6.6)

258.8

(7.4)

251.4

The Company’s loans due from and due to subsidiary companies (see note F for details of loans due to subsidiary companies) 
were refinanced in 2022 on market terms and form part of the wider financing structure of the Group, the purpose of which was 
to maintain the gearing of the Group’s US subgroup at an appropriate level, facilitate the repatriation of cash from the US to the 
UK, and manage cash flow volatility arising from the taxation of foreign exchange movements. 

Loans due from subsidiary companies of £251.4m (2022: £258.8m) include a 5.0% US dollar denominated loan of $160.0m and 
a 4.0% GBP denominated loan of £125.9m, both of which are repayable on 7 September 2029. 

Amounts due from subsidiary companies have been assessed for expected credit losses (ECL) using a common credit loss 
methodology that incorporates probability of default, loss given default, and exposure at default inputs. No ECL provision is 
considered necessary on the outstanding amounts (2022: £nil). This reflects either the low credit risk characteristics of the borrower, 
or the availability of sufficient liquid assets in the borrowing entities to enable them to settle their obligations at short notice. 

The carrying amounts of the Company’s other receivables are denominated in the following currencies:

2023
£m

126.7

125.5

252.2

2022
£m

126.8

132.9

259.7

Sterling

US dollars

142

NOTES TO THE COMPANY’S FINANCIAL STATEMENTS CONTINUED4imprint Group plc Annual Report & Accounts 2023

F. Amounts due to subsidiary companies

Trading amounts due to subsidiary companies

Loans due to subsidiary companies

Total amounts due to subsidiary companies

Current

Non-current

Trading amounts due to subsidiary companies are repayable on demand and are non-interest bearing.

The movements in the loans due to subsidiary companies are as follows:

At 2 January 2022

Exchange movement to 7 September 2022

New $160.0m loan

Repayment of $160.0m loans on 7 September 2022

Exchange movement between 7 September 2022 and 31 December 2022

At 31 December 2022

Exchange movement 

At 30 December 2023

2023
£m

–

125.5

125.5

–

125.5

2022
£m

0.7

132.9

133.6

0.7

132.9

£m

118.7

20.8

139.5

(139.5)

(6.6)

132.9

(7.4)

125.5

Loans due to subsidiary companies of £125.5m (2022: £132.9m) comprise a 5.0% US dollar denominated loan of $160.0m, 
repayable on 7 September 2029.

G. Other payables

Other payables

Accruals

2023
£m

0.1

0.6

0.7

2022
£m

0.2

0.6

0.8

H. Commitments and contingent liabilities
The Company has provided letters of support to its subsidiary companies, 4imprint Direct Limited, 4imprint UK Holdings Limited 
and 4imprint USA Limited.

The Company has also entered into a Pound Sterling Facility Agreement with one of its subsidiaries, 4imprint Direct Limited, enabling 
it to borrow up to £1,000,000 from the Company under a revolving credit facility until 10 December 2025. Interest is payable at the 
UK base rate for Sterling plus 2.0% on any loans drawn under the facility. This facility was undrawn at 30 December 2023.

The Company had no known contingent liabilities at 30 December 2023 (2022: none).

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143

 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

I. Share capital

Allotted and fully paid

28,172,530 (2022: 28,085,530) ordinary shares of 386/13p each 

2023
£m

2022
£m

10.8

10.8

The Company issued 87,000 ordinary shares in the period for consideration of £1.8m to satisfy option exercises under the 2021 
US Employee Stock Purchase Plan (2022: no shares issued).

Details of the Company’s share option schemes, including the options that have been granted and were outstanding at the year-end, 
are given in note 5 of the Group financial statements.

Employees of the Company had interests in 1,803 SAYE options at 30 December 2023 (2022: nil).

J. Distributable reserves
The profit and loss reserve of £198.6m (2022: £216.6m) includes £129.1m (2022: £129.3m) which is non-distributable.

K. Cash used in operations

Profit before tax

Adjustments for:

Share option charges 

Impairment of loan to subsidiary

Dividends received

Net finance income

Defined benefit pension administration costs paid by the Plan

Contributions to defined benefit pension plan (note B)

Changes in working capital:

Decrease in trade and other receivables

(Decrease)/increase in trade and other payables

Movements in amounts due to/from subsidiary undertakings

Cash used in operations

2023
£m 

75.1

0.1

–

2022
£m

42.2

0.1

(0.4)

(72.7)

(36.4)

(5.8)

0.4

(5.2)

0.1

(0.1)

(0.7)

(8.8)

(8.6)

0.4

(3.5)

–

0.4

0.5

(5.3)

144

NOTES TO THE COMPANY’S FINANCIAL STATEMENTS CONTINUED4imprint Group plc Annual Report & Accounts 2023

L. Related party transactions
During the period the Company has been party to several transactions with fellow subsidiary companies:

Income statement

Finance income due from subsidiary companies

Finance costs due to subsidiary companies

Balance sheet

Interest-bearing loans due from subsidiary companies at end of period 

Interest-bearing loans due to subsidiary companies at end of period

Key management compensation, comprising remuneration of the Directors, was:

Salaries, fees and short-term employee benefits

Social security costs

Share option charges

2023
£m

11.4

(6.4)

2022
£m

17.6

(9.1)

251.4

(125.5)

258.8

(132.9)

2023
£m

1.8

0.1

0.2

2.1

2022
£m

1.8

0.1

0.1

2.0

All related party transactions were made on terms equivalent to those that prevail in arm’s length transactions. 

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145

 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2023

ALTERNATIVE PERFORMANCE MEASURES

An Alternative Performance Measure (APM) is a financial measure of historical or future financial performance, financial position, 
or cash flows, other than a financial measure defined or specified within IFRS.

The Group uses APMs to supplement standard IFRS measures to provide users with information on underlying trends and additional 
financial measures, which the Group considers will aid the users’ understanding of the business.

Definitions
Underlying operating profit is operating profit before exceptional items. Exceptional items are defined below. These items may be 
volatile in magnitude and distort the underlying performance measures of the ongoing business. A reconciliation of underlying 
operating profit to operating profit is shown in note 1 when applicable.

Underlying operating margin % is underlying operating profit divided by total revenue.

Exceptional items are income or costs that are both material and non-recurring. 

Underlying profit before tax is defined as profit before tax excluding exceptional items. When applicable, a reconciliation of profit 
before tax to underlying profit before tax is shown in note 8.

Underlying profit after tax is defined as profit after tax before exceptional items, net of any related tax charges. When applicable, 
a reconciliation of profit before tax to underlying profit after tax is shown in note 8.

Underlying earnings per share is defined as underlying profit after tax divided by the weighted average number of shares in issue 
during the financial year. When applicable, the calculation of underlying EPS is shown in note 8.

Revenue per marketing dollar is the total revenue of the Group divided by the total marketing expense of the Group. This provides a  
measure of the productivity of the marketing expenditure, which is a cornerstone of the Group’s organic revenue growth strategy.

Free cash flow is defined as the movement in cash and cash equivalents and other financial assets – bank deposits, before 
distributions to Shareholders but including exchange gains/(losses) on cash and cash equivalents. It is a measure of cash available 
for allocation in line with the Group’s capital allocation policy (see page 41):

Net movement in cash and cash equivalents

Add back: (Decrease)/increase in current asset investments – bank deposits

Add back: Dividends paid to Shareholders

Less: Exchange gains/(losses) on cash and cash equivalents

Free cash flow

2023
$m 

37.5

(21.0)

110.8

1.2

128.5

2022
$m

11.4

35.0

18.7

(1.2)

63.9

Cash conversion is defined as the percentage of underlying operating cash flow to underlying operating profit and is provided as a 
measure of the efficiency of the Group’s business model (pages 18 and 19) to generate cash.

Return on average capital employed is defined as underlying profit before tax divided by the simple average of opening and closing 
non-current assets, excluding deferred tax and retirement benefit assets, plus net current assets and non-current lease liabilities. 
This is given to show a relative measure of the Group’s efficient use of its capital resources.

146

4imprint Group plc Annual Report & Accounts 2023

Capital expenditure is defined as purchases of property, plant and equipment and intangible assets, net of proceeds from the sale of 
property, plant and equipment. These numbers are extracted from the cash flows from investing activities shown in the Group cash 
flow statement.

Purchase of property, plant and equipment

Purchases of intangible assets

Proceeds from sale of property, plant and equipment

Capital expenditure

2023
$m 

(10.0)

–

0.3

(9.7)

2022
$m

(7.7)

(0.3)

–

(8.0)

Underlying operating cash flow is defined as cash generated from operations, before pension contributions, less capital expenditure. 
This reflects the cash flow directly from the ongoing business operations. This is reconciled to IFRS measures as follows:

Cash generated from operations

Add back: Contributions to defined benefit pension plan

Less: Loss on disposal of property, plant and equipment

Less: Purchases of property, plant and equipment and intangible assets

Add: Proceeds from sale of property, plant and equipment

Underlying operating cash flow

2023
$m 

166.9

6.5

–

(10.0)

0.3

163.7

2022
$m

97.0

4.3

(0.1)

(8.0)

–

93.2

Cash and bank deposits is defined as cash and cash equivalents and other financial assets – bank deposits. This measure is used by 
the Board to understand the true cash position of the Group when determining the potential uses of cash under the balance sheet 
funding and capital allocation policies. This is reconciled to IFRS measures as follows:

Other financial assets – bank deposits

Cash and cash equivalents

Cash and bank deposits

2023
$m 

14.0

90.5

104.5

2022
$m

35.0

51.8

86.8

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4imprint Group plc Annual Report & Accounts 2023

FIVE YEAR FINANCIAL RECORD

Income statement

Revenue

Operating profit

Finance income

Finance costs

Pension finance income/(charge)

Profit before tax

Taxation

Profit for the period

Basic earnings per ordinary share

Dividend per share – paid and proposed

Balance sheet

Non-current assets (excluding deferred tax and retirement 
benefit assets)

Deferred tax assets

Retirement benefit asset/(obligation)

Net current assets 

Other liabilities (including lease liabilities)

Shareholders’ equity

2023 
$m

2022 
$m

1,326.5

1,140.3

136.2

102.9

4.7

(0.4)

0.2

140.7

(34.5)

106.2

Cents

377.9

215.0

2023 
$m

47.6

3.8

–

95.6

(12.5)

134.5

1.1

(0.4)

0.1

103.7

(23.6)

80.1

Cents

285.6

360.0

2022 
$m

44.3

2.4

1.2

105.0

(12.7)

140.2

2021 
$m

787.3

30.6

–

(0.4)

–

30.2

(7.6)

22.6

Cents

80.5

45.0

2021 
$m

37.4

0.6

2.0

54.8

(11.8)

83.0

2020
$m

560.0

4.0

0.1

(0.2)

(0.1)

3.8

(0.7)

3.1

Cents

11.0

–

2020
$m

39.0

4.3

(3.3)

38.7

(13.3)

65.4

2019
$m

860.8

53.6

0.8

–

(0.4)

54.0

(11.3)

42.7

Cents

152.4

25.0

2019
$m

27.5

4.3

(12.3)

44.8

(1.4)

62.9

Cash and bank deposits

104.5

86.8

41.6

39.8

41.1

148

4imprint Group plc Annual Report & Accounts 2023

REGISTERED OFFICE AND COMPANY ADVISERS

4imprint Group plc
25 Southampton Buildings
London WC2A 1AL
Telephone  +44 (0)20 3709 9680
E-mail    hq@4imprint.co.uk

Registered number
177991 England

Independent auditor
Ernst & Young LLP
No. 1 Colmore Square
Birmingham B4 6HQ

Joint stockbrokers 
Peel Hunt LLP
100 Liverpool Street
London EC2M 2AT

Liberum Capital Limited
Ropemaker Place
25 Ropemaker Street
London EC2Y 9LY

Registrar
Link Group
10th Floor
Central Square
29 Wellington Street
Leeds LS1 4DL

Bankers
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JPMorgan Chase Bank, N.A.

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CBP024103

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4

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Group office
4imprint Group plc
25 Southampton Buildings  
London WC2A 1AL
Telephone  +44 (0)20 3709 9680 
E-mail   

hq@4imprint.co.uk

Trading offices
USA
4imprint, Inc.
101 Commerce Street 
Oshkosh 
WI 54901, USA
Telephone  +1 920 236 7272 
E-mail   

sales@4imprint.com

UK
4imprint Direct Limited
5 Ball Green 
Cobra Court 
Trafford Park 
Manchester M32 0QT
Freephone  0800 055 6196 
Telephone  +44 (0)161 850 3490 
sales@4imprint.co.uk
E-mail   

Group plc