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4imprint Group plc

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FY2021 Annual Report · 4imprint Group plc
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Group plc

Annual  
Report & 
Accounts 
2021

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4imprint Group plc Annual Report & Accounts 2021

Our purpose is to harness 
the enduring appeal of 
promotional products to 
help our customers build 
their brand, promote their 
initiatives, achieve their 
marketing goals and make 
lasting connections with those 
who are important to them. 

With every order we are trusted to carry a distinctive logo or 
message on our products, so we understand clearly that our 
primary aim is to be certain to make our customers and their 
organisations shine. 

We deliver on this trust by cultivating an authentic environment 
where our people are valued and empowered to do their best work. 

Our priority is to attract and retain a diverse team, each member 
of which is committed to creating mutually beneficial, sustainable 
outcomes for all stakeholders and the environment, in turn 
protecting and strengthening the long-term interests of the 
Company and our Shareholders.

OVERVIEW

01   Highlights
02   At a Glance
04   Chairman’s Statement

STRATEGIC REPORT

06  Chief Executive’s Review
09  Strategic Objectives
14   Market Position
18   Business Model
20  Sustainability
30   Financial Review
36   Principal Risks & Uncertainties
44   Stakeholder Engagement

CORPORATE GOVERNANCE

48   Corporate Governance Report
50   Board of Directors
52   Statement on Corporate Governance
57   Nomination Committee Report
60  Audit Committee Report
64   Annual Statement by the Chair of 
the Remuneration Committee

66  Remuneration Report
78  Directors’ Report
80   Statement of Directors’ 

Responsibilities

FINANCIAL STATEMENTS

Independent Auditor’s Report

81 
91   Group Income Statement
92  Group Statement of Comprehensive 

Income

93  Group Balance Sheet
94   Group Statement of Changes in 

Shareholders’ Equity

95   Group Cash Flow Statement
96  Notes to the Financial Statements
123  Company Balance Sheet
124  Statement of Changes in Company 

Shareholders’ Equity

125  Company Cash Flow Statement
126  Notes to the Company’s Financial 

Statements

ADDITIONAL INFORMATION

134  Alternative Performance Measures
135  Five Year Financial Record
136  Registered Office and Company 

Advisers

Find out more online:  
investors.4imprint.com

4imprint Group plc Annual Report and Accounts 2021

HIGHLIGHTS

Operational overview

  Strong trading recovery in 2021 after pandemic-
impacted performance in 2020

  1,429,000 total orders processed in 2021 
(2020: 960,000); 263,000 new customers acquired 
in the year (2020: 173,000)

  Commitment to $2m in capital expenditure in 
2022 for clean energy solar project at Oshkosh 
distribution centre

  Strong financial position: cash balance of 
$41.59m; no debt

  Evolving marketing mix, including significant 
acceleration of brand component

  Re-introduction of Shareholder dividends; 
Interim (paid): 15.00c; Final (proposed): 30.00c

  Complex and disruptive supply chain issues in the 
second half of 2021 resulting in elevated order 
backlog at year-end

Financial overview

REVENUE

$787.32m
+41%
2020: $560.04m

PROFIT BEFORE TAX

$30.23m
+687%
2020: $3.84m

BASIC EPS 

80.46c
+629%
2020: 11.03c

OPERATING PROFIT

$30.65m
+672%
2020: $3.97m

CASH

$41.59m
+5%
2020: $39.77m

TOTAL PAID AND PROPOSED DIVIDEND PER SHARE
(CENTS)

45.00c

2020: nil

TOTAL PAID AND PROPOSED DIVIDEND PER SHARE
(PENCE)

33.82p

2020: nil

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2021 is a 52 week period and 2020 is a 53 week period. See page 31.

01

 
 
 
 
4imprint Group plc Annual Report and Accounts 2021

AT A GLANCE

Delivering  
organic 
revenue
growth

We are a direct marketer of promotional 
products with operations in North 
America, the UK and Ireland. From 
2010 to 2019 we delivered a decade of 
uninterrupted market-beating organic 
revenue growth.

Revenue and profits were significantly impacted in 2020 by the effects of the 
COVID-19 pandemic, followed by an encouraging recovery in the Group’s fortunes 
in 2021. We have a strategic objective to achieve $1bn in Group revenue.

What we do
We make it easy for our customers 
to promote their service, product 
or event. Our customers know that 
promotional products from 4imprint’s 
extensive range along with personal, 
expert service on every order 
will ensure that their name – and 
brand – looks great in front of their 
target audience.

Our objective
Our aim is to return to our pre-
COVID-19 trajectory of organic revenue 
growth by expanding our share in 
the still fragmented markets in which 
we operate. Our stated objective is 
to achieve $1bn in Group revenue. 
The original target date for achieving 
this target was 2022, although this 
may now be delayed depending 
on the pace of the recovery of 
the business from the effects 
of the pandemic. 

02

4imprint Group plc Annual Report and Accounts 2021

Where we do it
We operate the same business model in two primary geographical markets:

NORTH AmERICA

UK & IRELAND

Most of our revenue is generated in the USA 
and Canada, serviced from an office and a 
distribution centre in Oshkosh, Wisconsin.

Customers in the UK and Irish 
markets are serviced from an office 
in Manchester, UK. 

REVENUE

REVENUE

$773.71m
98%

$13.61m
2%

Five year growth

REVENUE

$787.32m

21

20

19

18

17

787.32

560.04

860.84

738.42

627.52

OPERATING PROFIT

$30.65m

30.65

3.97

21

20

19

18

17

53.62

44.32

41.28

BASIC EARNINGS PER SHARE

80.46c

EmPLOYEES

EmPLOYEES

1,162
December 2021

41
December 2021

21

20

19

18

17

80.46

11.03

152.42

125.61

103.15

How we do it
Our business operations are focused around a highly developed direct marketing business model. Organic revenue growth is 
delivered by using a wide range of data-driven, online, offline and brand-based marketing techniques to capture market share in the 
large and fragmented promotional product markets that we serve.

 Reaching our customers
Innovative marketing allows 
us to introduce millions of 
potential customers to tens 
of thousands of customised 
products.

 Looking after our customers
We have an exceptional culture 
revolving around the delivery of 
remarkable customer service, 
and a robust satisfaction 
guarantee that our customers 
can rely on.

 Our product range
Our merchandisers work 
closely with our suppliers 
to continuously update 
and curate our extensive 
product range.

 Application of technology
Our appetite for technology 
delivers an attractive customer 
experience, an efficient order 
processing platform and 
sophisticated data-driven 
analytics.

03

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4imprint Group plc Annual Report and Accounts 2021

CHAIRMAN’S STATEMENT

Focused on 
recovery 

Performance summary
Throughout 2021 we have been focused 
intently on the recovery of our business 
after the unprecedented trading 
environment seen in 2020. Although 
the true extent and impact of the 
pandemic is yet to be fully realised, the 
significant improvement in the demand 
profile and financial results during the 
year demonstrates the strength of the 
business model and gives continued 
confidence in the long-term prospects 
of the Group.

Given that the 2020 demand numbers 
suffered such material disruption from 
the effects of COVID-19, the most 
informative indicator to gauge the extent 
of the recovery in demand in 2021 is 
the 2019 comparative (the most recent 
‘normal’ year). Total order count in the 
first half of 2021 was 79% of 2019 levels, 
rising to 101% in the second half and 
producing 90% of 2019 for the year. New 
customer acquisition was 88% of 2019, 
evidence of a very encouraging recovery 
of demand in the business. 

Consequently, the financial results for 
2021 showed a sharp improvement over 
prior year. Group revenue for 2021 was 
$787.3m, an increase of $227.3m or 
41% over 2020. Profit before tax for the 
year was $30.2m (2020: $3.8m), resulting 
in basic earnings per share of 80.46c, 
(2020: 11.03c). The Group ended 2021 
in a strong financial position, with a cash 
balance of $41.6m (2020: $39.8m).

04

4imprint Group plc Annual Report and Accounts 2021

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Strategic direction
The Board is very pleased with the nature 
and extent of the Group’s recovery from 
the COVID-19 pandemic. Our team’s 
clear and deliberate actions have been 
informed at all stages by a desire to 
protect the long-term prospects of the 
business by staying true to our culture 
and in so doing reinforcing our strategic 
objectives.

Our team members throughout the 
entire organisation are at the heart of 
our culture. It was therefore natural to 
pursue a people-led approach through 
the pandemic. This has resulted in 
direct benefits in employee retention 
in difficult labour markets, and will 
also be important as we look for new 
opportunities to enhance our culture 
and customer service capabilities based 
on the team’s experience with remote 
working and flexible scheduling.

We have continued to work very closely 
with our supplier partners in the year. 
These long-standing and innovative 
relationships remain crucial in enabling 
us to navigate the complex and evolving 
supply chain issues resulting from the 
pandemic, and in facilitating the future 
development of our product range.

Our business model is founded on an 
effective and efficient marketing engine. 
We believe that our team has been able 
to take advantage of extremely difficult 
market conditions by making bold moves 
in re-shaping the marketing mix. It is clear 
that we have been able to accelerate 
change, particularly in building the 
prominence of the 4imprint brand, that 
might otherwise have occurred over a 
longer timeframe. 

In combination, these decisions and 
actions taken in 2021 have contributed 
materially to the improving financial 

performance of the Group and remain 
fundamental to our strategy.

ESG
The team has made significant progress 
in 2021 in the further development and 
execution of the Group’s ESG agenda. 
Highlights include our certification 
as a CarbonNeutral® company and 
the development of our recently 
introduced better choices™ sustainable 
product initiative.

Board
John Warren retired from the Board at 
the AGM in May 2021. He was succeeded 
as Chair of the Audit Committee by John 
Gibney, who had been appointed to the 
Board on 8 March 2021. 

In addition, I am delighted that we were 
able to strengthen significantly the depth 
and diversity of the Board through the 
appointment, on 1 September 2021, of 
two new Non-Executive Directors. Jaz 
Rabadia MBE brings extensive experience 
in energy management and sustainability. 
Lindsay Beardsell brings a wealth of 
domestic and international commercial 
experience in combination with her 
public company background in legal 
and governance matters.

Dividend
We reintroduced dividend payments at 
the half year, when the Board declared 
an interim dividend of 15.00c per share 
(2020: nil). In view of the Group’s financial 
performance in the second half of the 
year, and in line with our balance sheet 
funding and capital allocation guidelines, 
the Board is pleased to recommend a 
final dividend per share of 30.00c (2020: 
nil), giving a total paid and proposed 2021 
dividend of 45.00c (2020: nil).

“ Trading results in 
the first few weeks 
of 2022 have been 
encouraging.”

Outlook
The recovery in the Group’s financial 
performance in 2021 has been very 
encouraging. Most importantly, it was 
driven by decisions and actions fully 
aligned with the Group’s strategy, culture 
and focus on the sustainability of the 
longer-term health of the business. 

Challenges continue with regard to 
the ongoing pandemic, supply chain 
disruption and inflationary pressures. 
However, the Group has a clear strategy 
and is financially strong. Our business 
model is flexible and resilient and our 
market opportunity remains attractive.

Trading results in the first few weeks of 
2022 have been encouraging.

PAUL mOODY
CHAIRmAN
15 March 2022

05

 
 
 
 
 
4imprint Group plc Annual Report and Accounts 2021

CHIEF EXECUTIVE’S REVIEW

Stronger and  
more focused 
than ever

Performance overview
In the first half of 2021 we saw a 
continued recovery in demand for our 
products after the severe downturn in 
2020 directly caused by the COVID-19 
pandemic. Despite the complications 
caused by new virus variants, severe 
supply chain disruption in the fourth 
quarter and other lingering effects of the 
pandemic in the second half of 2021, 
significant further progress was made 
on the road to recovery.

Throughout the year our team members 
responded in typical fashion to meet 
the ongoing challenges resulting from 
the pandemic. Their ‘can do’ attitude, 
empathy and resilience has been 
essential in allowing us not only to deal 
with daily challenges but equally to look 
forward to future opportunities.

06

4imprint Group plc Annual Report and Accounts 2021

Revenue

North America
UK & Ireland

Total

Operating profit

Direct Marketing operations
Head Office costs

Total

2021 
52 weeks 
$m

773.71
13.61

2020 
53 weeks 
$m

549.87
10.17

787.32

560.04

2021 
52 weeks 
$m

2020 
53 weeks 
$m

+41%
+34%

+41%

34.54
(3.89)

30.65

7.56
(3.59)

+357%
+8%

3.97

+672%

Due to heavily disrupted trading patterns 
in 2020, we have found that the most 
informative comparative against which to 
assess current year demand performance 
is the last ‘normal’ year, 2019. Demand 
activity in January and February was 
relatively quiet, with total orders received 
running at an average of 65% of 2019. 
By the half year orders were up 79% 
year to date against 2019, evidencing the 
beneficial effect of vaccine rollouts and 
the easing of restrictions in our primary 
US market. Total orders in the second 
half were 101% of 2019 levels, leaving 
counts for the full year at 90% of the 
same comparative. 

In total 1,429,000 orders were received 
from both new and existing customers 
in 2021 (2019: 1,587,000; 2020: 
960,000). It is encouraging that we have 
continued to acquire new customers at 
a relatively steady rate throughout the 
pandemic. In 2021 we acquired 263,000 
new customers (2019: 297,000; 2020: 
173,000). It is also a good sign that 
customers acquired during the pandemic 
have demonstrated typical retention 
rates, indicating that they are within our 
target profile. The average order value 
has remained higher than historical 
comparatives through 2021.

This improving trading environment 
during the year resulted in gains in year-
on-year financial performance. Group 
revenue for 2021 was $787.32m, a gain of 
41% over the prior year. Operating profit 
for 2021 of $30.65m (2020: $3.97m) is 
a clear demonstration of the progress 
made by the business in the year.

The Group has remained financially 
strong throughout the pandemic and had 
a cash balance of $41.59m at the 2021 
year-end, demonstrating the flexibility 
of our direct marketing business model.

Operational highlights
In 2021 we made several key decisions 
and took various actions that have been 
central to the encouraging revival of the 
Group’s fortunes. We are confident that 
these choices reflect 4imprint’s culture 
and values and were made with an eye 
to securing the Group’s long-term future.
 – People. From the start of the 

pandemic we have pursued a people-
led approach. The health and safety 
of our team members has remained 
paramount, and we have consistently 
observed best practice COVID-19 
related protocols. Further, we are in 
no doubt that, in a business based on 
delivering excellent service, our team 
members are a crucial element of our 
success. As such, we have invested in 
the retention of our people as a top 
priority since the early days of the 
pandemic. Apart from being simply 
the right thing to do, this approach 
has delivered tangible benefits in 
recent months as we have retained 
the necessary resource to deal with 
the recovering demand levels as the 
year progressed, particularly at a time 
of serious labour constraints in our 
North American markets.
Flexible working. The vast majority 
of our office-based team members 
have been working from home from 
the early weeks of the pandemic. This 
has allowed us to make considerable 
progress in testing new working 
practices, rolling out the necessary 
computer solutions and considering 
future options in the context of our 
developing experience with remote 
working and flexible scheduling. Our 
aim is to learn from the lessons this 
experience has offered to enhance 
our culture and therefore our 
competitive position for the future.

 –

 –

Supply. In 2021 we tested 
the strength and depth of the 
relationships with many of our 
key suppliers in a very challenging 
environment of supply chain 
disruptions. Early problems revolved 
around managing production 
difficulties caused by lockdowns, and 
a changing product mix. From around 
August 2021 onwards new challenges 
emerged around global logistics, 
freight costs, inventory availability 
and the difficulty and increased 
cost of finding production labour to 
keep up with recovering demand. 
This has placed severe strain on our 
operations, resulting in a significantly 
higher than usual order backlog at the 
year-end. Most recently, these factors 
have caused inflationary pressure on 
product cost to feed through from 
suppliers. We continue to work to 
help mitigate the resulting margin 
pressure, including careful pricing 
adjustments balancing near-term 
margin, customer retention, brand 
values and the market opportunity.
 – marketing. Prior to the pandemic we 
had already made great progress in 
our strategic initiative to significantly 
evolve our marketing portfolio 
through the introduction of a brand 
awareness pillar. From the start 
we believed that this represented 
an opportunity to strengthen the 
business for the long-term and also 
to provide more flexibility than was 
available in our previous marketing 
mix. The pandemic provided the 
opportunity to be bold; indeed we 
have aggressively re-calibrated the 
marketing portfolio through the crisis. 
At the start of the pandemic the 
flexibility of the new portfolio allowed 
us to dramatically reduce costs 
as order volumes plummeted by 
substantially reducing our print (direct 
mail) element, simultaneously taking 

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4imprint Group plc Annual Report and Accounts 2021

CHIEF EXECUTIVE’S REVIEW CONTINUED

Looking ahead
Our view is that the many challenges 
introduced by the COVID-19 pandemic 
have presented an opportunity for 
4imprint to become stronger and more 
focused than ever. We are realistic; 
the residual impacts of the pandemic 
will continue to be felt in various ways 
for some time to come. However, the 
encouraging trading momentum that was 
built over the course of 2021 validates 
that our strategy remains fully relevant, 
and that our markets are attractive and 
ready to be addressed via our agile and 
resilient business model.

“ Our view is that the 
many challenges 
introduced by the 
COVID-19 pandemic 
have presented 
an opportunity for 
4imprint to become 
stronger and more 
focused than ever.”

KEVIN LYONS-TARR
CHIEF EXECUTIVE
15 March 2022

full advantage of the reduced cost 
of brand marketing. Our increasing 
investment in brand awareness prior 
to, and during the pandemic has also 
helped us to take full advantage of the 
recovery by staying ‘front of mind’ with 
prospective and existing customers. 
As a result, in 2021 we took the 
opportunity to accelerate strategic 
changes in the marketing mix 
(primarily increasing the brand and 
decreasing the print components) 
that typically would have occurred 
over a longer timeframe. The results 
we have seen so far in the recovery 
phase give us confidence that these 
changes leave our marketing engine 
in good shape and ready to power 
the business in the years ahead. 

ESG
We continued to make progress in our 
ESG initiatives in 2021, particularly with 
regard to environmental matters. Our 
Environmental Committee has met 
monthly to monitor and steer a number 
of exciting projects, including:
 – Working to understand further and 

audit the Scope 1 and Scope 2 carbon 
footprint of our operations, as well as 
selected Scope 3 elements material 
to our business, most notably 
transportation.

 – Progressing existing carbon reduction 
projects, for example completion of 
the rollout of LED lighting in all of our 
operational facilities. 

 – Achievement in October 2021, 
well ahead of schedule, of the 
CarbonNeutral® company certification 
from our external consultant Natural 
Capital Partners.

 – Our better choices™ initiative, a 

broad review of our product range 
and how it is presented on our 
website with the aim of providing 
our customers with easy access to 
as much information and product 
variety as possible to enable them to 
consider choices based on verified 
sustainability criteria.

 – Our recently announced project 

to install a 1MW solar array at our 
Oshkosh distribution centre. 

Further details are set out on pages 20 
to 29 in the Sustainability section of the 
Strategic Report.

08

4imprint Group plc Annual Report and Accounts 2021

STRATEGIC OBJECTIVES

Building a commercially and 
environmentally sustainable business 
that delivers value to all stakeholders

OBJECTIVES

  To protect and enhance the 4imprint brand 

as synonymous with the principles and 
values that it represents

  To deliver the extraordinary customer service 
required to acquire and retain the customer 
relationships that support long-term 
value creation

  To curate and preserve a distinct and diverse 
culture that develops, empowers and values 
team members

  To embrace environmental initiatives tailored 
to achieve maximum impact in the context of 
our business and operations

  To maintain collaborative and mutually 

beneficial relationships with our supplier 
partners, grounded in clear social and 
ethical expectations

  To support, participate in and give back to 

our local communities

KEY ENABLERS

 – Relentless focus on excellence in customer service
 – Culture guided by application of the 4imprint 

 –

Compass and ‘The Golden Rule’
Investment in environmental initiatives, 
and setting of clear and measurable 
performance targets

4imprint Supply Chain Code of Conduct

 – Clear social and ethical policies and expectations
 –
 – Charitable giving programme and encouragement 
of all team members to volunteer or otherwise 
participate in their local communities

KPIs (SEE PAGES 12 AND 13)

 – Year-over-year (“YOY”) revenue growth
 –

24-month customer retention

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4imprint Group plc Annual Report and Accounts 2021

STRATEGIC OBJECTIVES CONTINUED

Market leadership 
driving organic 
revenue growth

Cash generation 
and profitability

OBJECTIVES

OBJECTIVES

  To establish 4imprint as ‘the’ recognised 
promotional products brand within our 
target audience

  To be the leading direct marketer of 

promotional products in the markets in 
which we operate

  To expand share in fragmented markets 

through sustained investment in a diversified, 
evolving marketing portfolio

  To drive organic revenue growth to achieve 

our target of $1bn in Group revenue

KEY ENABLERS

 – Competitive advantage through continuous 

development of and sustained investment in:
 – People
 – marketing
 – Technology

 – Differentiation through operational excellence:

 – Customer service
 – merchandising and supply
 – Efficient processing at scale of individually 

customised, time-sensitive orders

KPIs (SEE PAGES 12 AND 13)

 – YOY revenue growth
 – Number of orders received
 –
24-month customer retention
 – Revenue per marketing dollar

  To deliver reliable and increasing free cash 

flow over the medium to longer-term

  To balance short-term profitability with 

marketing investment opportunities leading 
to sustainable long-term free cash flow and 
EPS growth

KEY ENABLERS

 – Reinvestment of cash generated from 

operations into organic growth initiatives based 
on multi-year revenue/return projections

 – Disciplined approach to investment:

 – marketing investment based on our 

assessment of both prevailing market 
conditions and a combination of current and 
future customer-centric metrics, including 
prospecting yield curves, retention patterns 
and lifetime revenue profiles

 – Capital investment evaluated based on 
cash payback and discounted cash flow 
parameters

 – Direct marketing ‘drop-ship’ business 

model, facilitating efficient working capital 
management
Low capital intensity

 –

KPIs (SEE PAGES 12 AND 13)

 – Revenue per marketing dollar
 – Operating margin
 – Cash conversion

10

4imprint Group plc Annual Report and Accounts 2021

Effective capital 
structure

Shareholder value

OBJECTIVES

OBJECTIVES

  To maintain a stable and secure balance 
sheet aligned with the Group’s growth 
objectives

  To have the flexibility to be able to continue 
investing in the business through different 
economic cycles

  To enable the Group to act swiftly when 

investment opportunities arise

  To meet our legacy defined benefit pension 

commitments as they fall due

KEY ENABLERS

 – Conservative balance sheet funding approach
 – Capital allocation priorities in line with 

strategic objectives

KPIs (SEE PAGES 12 AND 13)

 – Cash balance
 – Return on average capital employed
 – Pension asset/(deficit)
 –

Total Shareholder Return (“TSR”)

  To deliver increasing Shareholder 

value through execution of the Group’s 
growth strategy

KEY ENABLERS

 –

Financial discipline in evaluation of investment 
opportunities

 – Clear priorities in capital allocation:

 – Organic growth initiatives
 – Regular dividend payments
 – Residual legacy pension funding
 – m&A opportunities
 – Other Shareholder distributions

KPIs (SEE PAGES 12 AND 13)

 – Basic earnings per share
 – Dividends per share
 –

Total Shareholder Return (“TSR”)

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4imprint Group plc Annual Report and Accounts 2021

KEY PERFORMANCE INDICATORS 

REVENUE GROwTH ($m)

$787.32m +41%

NUmBER OF ORDERS RECEIVED (000s)

1,429 +49%

21

20

19

18

17

787.32

560.04

860.84

738.42

627.52

21

20

19

18

17

426

268

457

420

369

692

1,003

1,130

969

816

New

Existing

Year-over-year revenue growth gives the clearest measure 
of progress towards our target of $1bn in Group revenue. 
The pandemic halted the Group’s record of organic revenue 
growth in 2020, however 2021 saw a strong return to growth 
as markets recovered.

Orders received (demand) statistics are collated on a daily, 
weekly and monthly basis to evaluate performance against 
the targets in our operational plan for both new and existing 
customers. Analysis of order patterns offers a clear and 
immediate measure of operational performance.

24-mONTH CUSTOmER RETENTION (%)

REVENUE PER mARKETING DOLLAR ($)

37.9%

21

20

19

18

17

37.9

42.7

43.4

42.6

42.5

$6.17

21

20

19

18

17

6.17

6.03

5.58

5.63

5.67

The 24-month customer retention rate offers visibility as to the 
broad stability and strength of the Group’s customer file. After 
several years of stability the negative impact of the pandemic is 
clearly visible in the most recent 24-month retention number.

Revenue per marketing dollar gives a measure of the productivity 
of our investment in marketing. In prior years a gentle year-over-
year reduction in this KPI was typical, in keeping with the nature of 
marketing yield curves. 2020 and 2021 did not follow this pattern 
with revenue per marketing dollar rising as a result of shifts in the 
marketing mix in response to adverse market conditions.

OPERATING mARGIN (%)

3.89%

3.89

0.71

21

20

19

18

17

6.23

6.10

6.65

CASH CONVERSION (%)

63%

21

20

19

18

17

63

96

97

102

320

Operating margin % shows the profitability of the Group’s 
trading operations. Clearly this KPI was hit hard in 2020 by the 
impact of the pandemic but showed strong recovery in the 
2021 financial year. Our short to medium-term goal would be to 
return the operating margin % to levels at or approaching those 
achieved pre-pandemic. 

Cash conversion measures the efficiency of the 4imprint 
business model in the conversion of operating profits into 
operating cash flow. Pandemic-related disruption caused 2020 
conversion to be higher than normal, whereas supply chain 
pressures in the fourth quarter of 2021 caused an untypical 
build in working capital at the year-end.

12

4imprint Group plc Annual Report and Accounts 2021

CASH BALANCE ($m)

$41.59m

21

20

19

18

17

41.59

39.77

41.14

27.48

30.77

RETURN ON AVERAGE CAPITAL EmPLOYED (“ROACE”) (%)

41%

41

6

21

20

19

18

17

86

82

82

Our balance sheet funding guidelines call for the business to aim 
for a target net cash balance at the end of each financial year. 
This KPI reflects the Group’s performance in managing its cash 
resources relative to its capital allocation priorities. In the last 
two years it has also demonstrated the resilience of the business 
model, even in times of severe economic stress.

This KPI shows the Group’s efficiency in the use of its capital 
resources. It is influenced by profitability, working capital 
management and productive capital investment. ROACE was 
depressed in 2020 due to pandemic-related lower profits, 
recovering somewhat in 2021 with improved profits, offset by 
working capital build around the year-end.

PENSION ASSET/(DEFICIT) ($m)

$1.97m

21

20

19

18

17

1.97

(3.31)

(12.31)

(15.02)

(18.11)

BASIC EARNINGS PER SHARE (“EPS”) (c)

80.46c

21

20

19

18

17

80.46

11.03

152.42

125.61

103.15

This KPI demonstrates the substantial efforts made in recent 
years in the de-risking of the Group’s legacy defined benefit 
plan. A milestone was passed in 2021 as the IAS19 net balance 
moved from deficit to surplus in the year, on course for our aim 
of eventual full buyout funding of the plan.

EPS growth over time gives a clear indication of the financial 
health of the business and is a key component in the delivery of 
Shareholder value. This KPI has recovered significantly in 2021 
after a substantial disruption in profitability in 2020.

DIVIDENDS PER SHARE (“DPS”) (c)

TOTAL SHAREHOLDER RETURN (“TSR”) (% in year)

45.00c

21

20

19

18

17

45.00

25.00

70.00

58.10

60.00

Regular

Supplementary

10%

21

20

19

18

17

(27)

10

2

10

61

DPS provides a tangible measure of the delivery of Shareholder 
value. Dividend payments were cancelled in 2020 to maintain 
liquidity during the pandemic. 2021 has seen a return to both 
Interim (paid) and Final (proposed) dividends. 

Our aim is to deliver consistent performance and attractive TSR. 
The negative TSR in 2020 was driven by a falling share price and 
dividend cancellations as a result of the pandemic. The positive 
TSR for 2021 reflects recovery in the share price and a return to 
dividend payments.

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4imprint Group plc Annual Report and Accounts 2021

MARKET POSITION

market  
leadership  
driving organic 
revenue growth

14

4imprint Group plc Annual Report and Accounts 2021

An essential element of the 4imprint 
strategy is the objective to achieve a 
market leadership position in the markets 
we serve through organic revenue 
growth. We aim to establish 4imprint as 
‘the’ recognised brand for promotional 
products, driving the aspiration that 
our organic revenue growth profile will 
significantly outpace the overall growth 
rate of the industry. 

4imprint is one of the largest distributors 
in the US promotional products industry 
according to the rankings of both PPAI 
and ASI, the leading industry trade 
bodies. In the ASI annual rankings by 
revenue for the 2020 financial year 
4imprint was the third largest distributor 
in North America, with revenue of $550m. 
This reflects the negative effect of the 
pandemic on the 2020 results, and 
compares to pre-pandemic 2019 revenue 
of $839m, when 4imprint was at the top 
of the ASI rankings. We do not expect the 
2021 list to be available until after the 
date of this report.

Our proposition
Our customers can be certain that our 
team and our products will meet their 
expectations, every time:
Certain delivery: It’s on time or it’s on 
us. If your event is missed because we 
didn’t ship on time, your order is free.
Certain value: If you find, within 30 days 
of purchase, that your order would have 
cost less elsewhere, let us know and we’ll 
refund double the difference.
Certain happiness: If you’re not 100% 
satisfied with your order, we’ll pay to pick 
it up and rerun it or refund your money – 
your choice.

Our 360° Guarantee® promises free 
samples, complementary art assistance 

“ Promotional products are purchased by a 
wide range of individuals within all types of 
businesses and organisations.”

and personal, expert service on every 
order. We aim to take away the worry, 
making 4imprint the trusted right hand 
minding the details every step of the way.

Whether raising awareness, sponsoring 
events, acquiring customers, recruiting 
new employees or supporting causes, 
our customers know that promotional 
products from 4imprint will ensure that 
their name – and brand – looks great in 
front of their target audience.

where we do business
We operate in two primary 
geographical markets:
 – North America: Market size estimates 

have been quite volatile as the 
pandemic progressed, however 
the US and Canadian promotional 
products markets together are 
estimated to total over $20bn in 
annual revenue. We serve these 
markets from a centralised base in 
Oshkosh, wisconsin.

 – UK & Ireland: The UK and Irish 

promotional products market size 
was estimated by industry sources 
in 2021 to be around $1.0bn, down 
from a high in 2019 of an estimated 
$1.5bn. Our office serving these 
markets is in Manchester, UK.

The marketplace for promotional 
products is fragmented. The US industry 
trade body, PPAI, has produced estimates 
that our largest market, the USA, is 

served by just under 26,000 distributors, 
of whom fewer than 1,000 have annual 
revenue of more than $2.5m. The 
distribution structure is similar in the 
Canadian and UK/Irish markets. 

Our customers
Promotional products are purchased 
by a wide range of individuals within all 
types of businesses and organisations. 
These products have many uses: as 
an integral part of sales and marketing 
campaigns; for recruitment or recognition 
activities; to promote health and safety 
initiatives; and for any other method 
of making a connection between our 
customer’s organisation and the recipient 
of the item.

We define our customer as the individual 
placing the order, rather than the 
business or organisation for which the 
individual works or with which he/she 
is associated. Our customer base is 
widely dispersed geographically, by size 
of business/organisation and across 
commercial, governmental, educational, 
charitable, religious and other segments.

Our target customer will typically be 
working at an organisation of 25 or 
more employees. No single customer 
comprises a material part of 4imprint’s 
overall revenue.

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 – Both the Technology and Trade 

Show categories, although recovered 
somewhat from the impact of 
the pandemic, are still well below 
volume running rates from 2019. 
Assuming some respite from the 
pandemic, demand for products in 
these categories should continue to 
improve looking ahead.

 – COVID-related products such as 

hand sanitiser (Wellness & Safety) 
and face masks (Apparel), have 
declined in volume relative to 
2020 but are holding their strong 
performance significantly above 2019 
levels.

4imprint Group plc Annual Report and Accounts 2021

MARKET POSITION CONTINUED

Our products
We sell an extensive range of promotional 
products – merchandise that is custom 
printed with the logo or name of an 
organisation with the aim of promoting 
a brand, service, product or event.

Our product range comprises tens of 
thousands of individual products ranging 
from basic giveaways such as pens, bags 
and drinkware to higher value items such 
as embroidered apparel, business gifts 
and full-size trade show displays, enabling 
our customers to find the perfect product 
for their promotion and their brand. This 
range is carefully updated and curated 
by an experienced merchandising team.

Our top ten ‘Supergroup’ product 
categories by sales volume in 2021 are 
set out below. Movements from the 2020 
and 2019 comparatives are provided to 
illustrate the different effects by category 
of the COVID-19 pandemic. 

Supergroup 2021

+/- vs. 2020 +/- vs. 2019

Apparel
Bags
Drinkware
Writing
Outdoors 
& Leisure
Wellness & Safety
Stationery
Auto, Home 
& Tools
Technology
Trade Show

+53%
+51%
+70%
+32%

+96%
-11%
+49%

+45%
+32%
+55%

+20%
-7%
+0%
-29%

+9%
+47%
-20%

-13%
-41%
-30%

Product trends
Clearly the pandemic had a significant 
impact on the performance of the 
product range in both comparative years. 
As we have adapted and business has 
rebounded, nearly all categories have 
experienced growth against 2020, albeit 
with the degree and speed of recovery 
varying significantly between categories. 
In general, many of the category and 
material trends that were evident pre-
COVID have continued, for example 
growth in metal/vacuum drinkware and 
the appeal of co-branding with well-
known consumer branded products 
such as Camelbak or Nike.
 – Apparel, our largest category, has 

been a highlight throughout. Demand 
activity in 2021 was robust, running 
significantly higher than 2020 levels 
and 20% above the 2019 base year.
The bag category has recovered well 
but in 2021 was still 7% below 2019 
in demand.

 –

 – Drinkware volumes demonstrated a 
very healthy recovery in 2021, with a 
70% increase over the low in 2020, 
and overall demand back to 2019 
levels for the full year.

 – Although recovering in 2021 against 

prior year, Writing is a mature 
category as evidenced by the 29% 
decrease against 2019 volumes.
 – Outdoors & Leisure was 96% up over 
2020, and 9% above 2019, showing 
benefit from evolving patterns of 
demand in this category.

16

4imprint Group plc Annual Report and Accounts 2021

4imprint ‘Own Label’ brands

Over the last few years 4imprint has developed, 
and continues to evolve, its own exclusive 
‘in-house’ brands to fill gaps in certain 
product categories. 

Crossland®

The Crossland® brand began as an ‘outdoor’ apparel brand, 
primarily in fleece jackets. In 2018 the brand was successfully 
expanded into other product categories, including ‘beanie’ hats, 
blankets and vacuum mugs. 2019 saw additional apparel lines, 
as well as vacuum drinkware, backpacks and coolers added 
under the Crossland® brand. Further expansion of the range 
has included outdoor chairs and additional outerwear, including 
‘puffer’ style jackets and vests. Growth has been driven by newer 
categories such as drinkware and blankets, with the Crossland® 
brand as a whole above 2019 levels. Development work has 
taken place to identify recycled fabric options for core fleece 
jackets and blankets which are due to be launched in 2022.

reFresh®

The exclusive reFresh® brand was launched in 2017 with a 
core line of affordable water bottles in a variety of designs 
and colours. Through 2019, the brand evolved to include 
competitively priced, brightly coloured tumblers and travel 
mugs. In late 2020 new metal drinkware items were added 
to the brand to become leading products in their respective 
sub-categories: a single wall aluminium bottle, a double wall 
vacuum bottle and a double wall wine tumbler. The reFresh® 
brand has returned to significant growth in 2021 after being 
negatively affected in 2020 as event cancellations impacted 
lower price point drinkware. Newer metal and vacuum 
options introduced in 2020 created strong growth. 
In addition, we have identified recycled resins suitable 
for manufacturing lower end plastic bottles, with the 
coloured options launched late in 2021.

TaskRight®

Launched in spring 2020 with a range of 
notepads and sticky pads, the TaskRight® 
brand is a line of everyday stationery 
products. This brand began to take off in 
2021 as the stationery category recovered. 

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4imprint Group plc Annual Report and Accounts 2021

BUSINESS MODEL

Our business is the sale and distribution of promotional products. 
Our commercial operations are built around a direct marketing 
business model designed to introduce millions of potential customers 
to tens of thousands of customised promotional products. Our 
business model is very well-established and has proved to be flexible 
and resilient during the COVID-19 pandemic.

KEY STRENGTHS

wHAT wE DO

Our people
 –
Strong company culture.
 – Highly trained, long-tenured 

team members.
Empowered to ‘do the right thing’.

 –

Reaching our customers
 –

Expanding and productive 
customer file.

 – marketing ‘engine’ able to attract 

new and retain existing customers; 
brand increasingly important.
Long tradition of excellence in 
customer service.

 –

Our platform
 – Proprietary, scalable IT system.
 – Reliable and resilient 
supplier network.

Financial strength
Strong balance sheet.
 –
 –
Investment in the business.
 – Highly cash-generative model 
driving self-financed growth.

18

1

4

Customer  
proposition 
 –
 –
 –

Fast, easy and convenient
Expansive and relevant product range
Industry-leading customer guarantee
 – Online or over the phone
 – Free samples and artwork
 – Remarkable customer service
 – Certain delivery. It’s on time or it’s on us
 – Certain value. Or we’ll refund double 

the difference

 – Certain happiness. If you’re not 100% 

satisfied, we’ll refund or rerun your order

Application  
of technology 
 – websites, mobile, customer-facing
 – Proprietary order processing 

 –

platform
Sophisticated database analytics
 – Mature, scalable systems
 – Efficient order processing
 – Supplier integration
 – Data-driven marketing
 – Innovative web and back 

office technology

4imprint Group plc Annual Report and Accounts 2021

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STAKEHOLDER OUTCOmES

Shareholders
Strong cash generation permits us to reinvest 
in the continued growth of the business, and 
to reward our Shareholders through dividend 
payments and share price appreciation. 

SEE PAGE 11

Customers
Promotional products work: they help our 
customers achieve their marketing goals, 
promote their safety initiatives and recognise 
their employees, amongst many other uses. 

SEE PAGE 15

Team members
We are committed to a culture that encourages 
the training, development, wellbeing and 
personal fulfilment of every team member.

SEE PAGES 21 TO 23

Suppliers
We have productive relationships with our 
trusted supplier partners. Our suppliers can 
expect to be treated in accordance with the 
4imprint ‘Golden Rule’ and to be paid on time. 

SEE PAGES 23 AND 24

Community
Our team members are actively engaged in our 
communities, including charitable giving and 
volunteering activities.

SEE PAGE 23

Pension Plan Trustee 
and members
We stand firmly behind our legacy defined 
benefit pension scheme obligations. 

SEE PAGE 32

Details of engagement with stakeholders are on 
pages 44 to 47, covering the Directors’ duties 
under section 172 (1) Companies Act 2006.

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Innovative  
marketing 
 – Data-driven heritage and discipline
 – multi-faceted, evolving marketing portfolio
 – Brand, search, catalogue

 – New customer acquisition
 – Growing customer file
 – Existing customer retention
 – Blue Box™

‘Drop-ship’  
from suppliers 
 – Unrestricted access to tens 
of thousands of products
Efficient delivery of orders 
to short lead times

 –

 – minimal investment in inventory
 – Supplier holds the inventory
 – Supplier prints the product
 – Order shipped direct to customer
 – Close relationships with suppliers 
 – Merchandisers ensure the 

product range is continually 
updated and curated

3

 
 
 
 
 
4imprint Group plc Annual Report and Accounts 2021

SUSTAINABILITY

A principled 
approach to  
corporate  
responsibility

20

4imprint Group plc Annual Report and Accounts 2021

Our approach to sustainability
We have a long-standing, principled 
approach to corporate responsibility. Our 
culture and values encourage responsible 
practice at all levels of the organisation 
and present clear guiding principles 
that drive ethical interactions with, and 
outcomes for, all key stakeholders. 

People first
We are in no doubt that our team 
members are our most important 
asset. As such it was natural that we 
would pursue a people-led approach 
throughout the COVID-19 pandemic, 
despite the very severe initial effect on 
our trading operations. 

“Our culture and 
values encourage 
responsible practice 
at all levels of the 
organisation.”

The Board believes that these principles 
and values are entirely consistent with 
our primary strategic objective (see 
page 9) of building a commercially and 
environmentally sustainable business that 
represents the cornerstone of 4imprint’s 
future success.

Our sustainability agenda focuses on 
four pillars, each one built on robust and 
ethical business practices:
 – People and culture
 –
 –
 –

Social and community
Ethical supply and practices
Environmental

People and culture
Our second strategic objective (see page 
10) specifically identifies investment in 
our people as a key driver of competitive 
advantage. We are committed to a 
culture that encourages the training, 
development, wellbeing and participation 
of every team member.

Further, our culture is based on the 
‘Golden Rule’: treat others as you 
would wish to be treated yourself. 
This mindset is evident across the four 
pillars of our sustainability agenda 
through team members who go above 
and beyond every day to help each other, 
to provide remarkable service and to give 
back to their communities because they 
know and believe that it is the right thing 
to do.

An encouraging recovery in trading 
has taken place, but subsequent 
virus variants mean that the threat of 
COVID-19 has remained, therefore the 
immediate health and safety of our 
team members has endured as our top 
priority. This overriding commitment to 
the wellbeing of our people is illustrated 
by the fact that a large proportion of 
our office-based team members are still 
working from home.

Crucially, at the start of the pandemic we 
resolved not to lay off any of our team 
members, staying true to the culture 
that has been essential to our success 
over many years. Although it involved an 
element of short-term investment, this 
approach has paid back handsomely in 
allowing us not only to retain existing 
team members to take care of recovering 
trading activity, but also in enhancing 
4imprint’s reputation in our communities, 
thereby allowing us to attract new talent 
in extremely tough local labour markets. 

Communication and participation
The spread of the pandemic and its 
consequences have meant that the 
well-established and popular ‘in-person’ 
quarterly updates on business objectives 
and performance have not been 
possible. In consequence, these quarterly 
meetings have been replaced by more 
regular, detailed and informative written 
updates from the CEO or UK General 
Manager as well as other leaders in the 
business. These updates have offered 
timely assurance about the performance 
and recovery of the business, as well 
as providing detail and context around 
pandemic-related safety requirements 
and protocols.

Compensation and benefits
In 2021 we were able to return to pay 
increases after a year of pandemic-
induced wage freezes. This included an 
important re-basing of the starting/lower 
end of the wage scale.

All team members are eligible to 
participate in a quarterly ‘gain share’ 
bonus plan that is based on the 
achievement of tangible, clearly 
communicated performance targets. 
In 2020 and the first half of 2021, 
financial challenges driven by economic 
circumstances meant that no ‘gain share’ 
bonus was paid. In line with the recovery 
of the business, we are very pleased 
that ‘gain share’ payments were re-

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4imprint Group plc Annual Report and Accounts 2021

SUSTAINABILITY CONTINUED

introduced in the second half of 2021 in 
the light of the much-improved financial 
performance of the business.

Our competitive benefits package 
includes paid time off and strong medical, 
dental and retirement plans. We also 
offer resource aimed at personal financial 
wellbeing through online classes and 
access to appropriate advisers, for 
example retirement planning specialists. 
We have been very careful not to dilute 
the benefits package despite the financial 
effect of the pandemic.

Training and development
We have always believed in the value and 
benefits of personal and professional 
development. Whilst we have still not 
returned to in-person classes and 
seminars, we have transferred the 
majority of our classes online, enabling 
remote participation in training sessions. 
In addition, we revamped our online 
course curriculum and compiled almost 
100 new online classes covering a 
wide variety of topics. In the COVID-19 
environment, we found out that team 
members were struggling with more 
current issues like health and safety 
measures and getting used to working 
from home, so our training team 
developed a series of online courses to 
make working remotely less challenging.

In the last two years, we have offered 
over 25 company-wide ‘Exploring 
Diversity’ classes addressing issues of 
social prejudice, racism, harassment, 
and exclusion in the workplace. These 
classes were mandatory for all associates. 
Since we are growing steadily and 
regularly adding new team members, 
we plan to offer the ‘Exploring Diversity’ 
classes regularly. We have received 
very appreciative feedback from team 
members on topics such as inclusion, 
empathy, and collaboration, which are 
key elements in our work culture. 

We encourage our team members to live 
healthier lives, and this focus on wellness 
aims to make healthy living easy and 
convenient. Since we are not yet able 
to restart our onsite exercise classes, 
we added a number of online yoga and 
exercise classes that team members 
can participate in from the convenience 
of their home. We have also partnered 
with our Employee Assistance Program 
(“EAP”) to offer short, on-site visits with 
an EAP counsellor once per month. The 
15-minute visits are designed to get to 
know EAP counsellors, find out more 
about EAP, or see if you have an issue 
appropriate for EAP.

22

For the past twelve years our DiSC 
programme has been one of our most 
successful training courses. DiSC is a 
workplace behavioural assessment 
consisting of an online survey and a 
two-hour class. Based on the survey, 
team members are aligned with one of 
four groups with distinct behavioural and 
communication styles, outlining personal 
strengths and challenges and offering 
suggestions on how to better interact and 
communicate with the different styles. We 
continue to offer the DiSC programme for 
all new hires as well as subsequent DiSC 
refresher sessions where we bring in the 
entire team and manager.

Due to the current pandemic our training 
programmes will continue to be offered 
online and in webinar format, but we 
are hoping to be able to resume in-
person training activities in the summer 
of 2022. New training initiatives that we 
are planning on introducing are a series 
of Financial Wellness classes, Leadership 
Book Discussions, Safety classes, Cyber 
Security classes, Manager DiSC training, 
and expanding our Diversity & Inclusion 
curriculum.

Diversity, Equity and Inclusion 
(“DEI”)
We have a clear approach to DEI that is 
directly in accordance with the culture 
and values that 4imprint has cultivated 
over a period of many years. The Group’s 
DEI principles can be found on our IR 
website at http://investors.4imprint.com.

We understand the importance and 
beneficial effect of diversity within our 
Group. We believe that remarkable 
teams include a wide range of unique 
individuals, and that bringing these 
individuals together around a shared set 
of guiding principles contributes directly 
to our success as a business. As such, DEI 
is an important part of our training and 
development efforts (see above).

We aim to foster a culture that recruits, 
develops and promotes team members 
regardless of background. We are 
committed to the principle of equal 
opportunity in employment, and no 
applicant or employee receives less 
favourable treatment on the grounds of 
nationality, age, gender identity, marital 
or civil partner status, sexual orientation, 
religion, race, ethnicity or disability. 
Further, we do not tolerate discrimination 
against or harassment of team members 
or others.

We are committed to working with team 
members with disabilities to find roles or 
reasonable accommodations that enable 
them to meet the responsibilities of 
their role.

Gender representation

HEADCOUNT 
Permanent and  
temporary employees

326

881

 Male  
 Female

MANAGEMENT 
Employees who operate  
at a senior level in the Group

24

BOARD 
4imprint Group plc  
Board members

3

22

5

 Male  
 Female

 Male  
 Female

At 1 January 2022 the Group employed 
1,207 team members, split between 
female (881) and male (326).

The Group continued to show 
encouraging gender diversity at 
management level in the Group, (as 
defined in the FTSE Women Leaders 
Review), with 52% female representation 
at the management level. 

The gender diversity of the Board of 
4imprint Group plc improved during the 
year, with 37.5% female representation 
from September 2021 onwards.

Health and safety
A proactive approach to health and safety 
is an important aspect of the 4imprint 
workplace. Desk-based ergonomics 
and best practice protocols in the office 
environment along with the operation 
of machinery and material handling at 
our distribution centre are key areas of 
emphasis in promoting a safety culture. 
Incidents or near misses are closely 
tracked, and a Safety Committee meets 
to consider future improvements based 
on experience and analysis of the data, 
or to ensure that we are fully compliant 
with changing regulatory requirements. 
In addition, we benefit from a fresh 
perspective through working closely 
with external specialists and loss control 
experts from our property and casualty 
insurance carriers. 

We have an extensive employee wellness 
programme, including an on-site medical 
clinic at both sites in the US operation. 
We have continued to expand our health 
services to include a nurse practitioner, 
registered nurse, occupational therapist, 
and other resources such as nutrition 
and health coaches. These professionals 
are available to deal with a wide range 
of medical issues and needs. As well as 
increasing productivity and being cost-
effective for the company, the wellness 
programme offers great convenience and 
has proved very popular with employees: 
basic medical services such as COVID/
flu shots, blood draws or consultation 
with a nurse or nurse practitioner on 
minor conditions can take 15 minutes 
compared to hours spent travelling to 
and from attending an external medical 
facility. All on-site medical services are 
available for free to our team members.

4imprint Group plc Annual Report and Accounts 2021

Social and community
Community involvement  
and volunteering
4imprint is a strong supporter of 
involvement in our communities. 
We continue to encourage our team 
members to become involved with 
local volunteer causes. Paid time off is 
available to our team members to be 
used specifically for volunteering for a 
local charity or non-profit organisation of 
their choice. In 2021, despite the ongoing 
restrictions and complications caused by 
COVID-19, our team members gave 1,447 
hours of their paid time and countless 
hours of their own time to schools, 
religious organisations, clubs, non-profit 
organisations and other special events. 

Some examples of community 
involvement are:
 – Under normal circumstances, 

4imprint is actively involved in its 
local communities in many ways, 
for example in team sponsorships, 
student scholarships at local colleges, 
product donations for events such 
as fun runs, 5Ks and marathons and 
encouragement of team members to 
participate on volunteer boards and 
committees. These activities have been 
largely curtailed due to the pandemic, 
but we are hopeful that 2022 will see 
the return of such opportunities. 
In 2021 a group of team members 
from Oshkosh were able to use some 
of their volunteering paid time off to 
assist with annual site preparations 
including general clean-up and 
planting native species at the nearby 
Heckrodt Wetland Reserve.

 –

 – Another community activity in 2021 

was the annual Oshkosh Celebration 
of Lights. As well as 4imprint being 
a major sponsor of the event, our 
eager volunteers were able to prevail 
over the pandemic and use volunteer 
hours to ensure the smooth running 
of the event. 

Charitable giving
The 4imprint culture, values and principles 
are expressed through the enduringly 
popular ‘one by one®’ charitable giving 
programme operated in our North 
American business. Each business day 
we aim to donate an average of five $500 
grants to non-profit organisations. These 
grants are to be used on promotional 
products to help the recipients spread 
the word, recruit volunteers, thank donors 
and generally make their communities 
a better place. Over 1,200 grants were 
awarded in 2021, with a value of nearly 
$1.8m, reflecting a return to a variation 
of normality. In 2020 (750 grants) 
many events were cancelled during the 
unprecedented challenges presented by 
COVID-19.

In addition to ‘one by one®’, we also 
distributed over 1,500 donations of 
product from inventory to businesses, 
team members, customers and troops 
doing fundraising activities. 

Ethical supply and practices 
Supply chain
Our direct tier 1 suppliers are based 
in the USA and Canada for the North 
American business, and in the UK 
and EU for the UK/Ireland business. 
Therefore, our supply base is essentially 
domestic, with our suppliers taking care 
of the importing/manufacture, inventory 
management and printing capabilities 
required to ship thousands of orders on 
a daily basis.

That said, we are acutely aware that 
our end-to-end supply chain is long and 
complex. Depending on the products, 
it can extend far beyond our domestic 
supply partners across the globe to the 
tier 2 manufacturers of the base product 
and ultimately to tier 3 suppliers of raw 
materials or components. As such, our 
business activities can have a significant 
impact at many levels. Our intention is to 

4imprint team 
members 
volunteer 
at nearby 
Heckrodt 
Nature 
Preserve

4imprint 
sponsor and 
volunteer at the 
annual Oshkosh 
Celebration 
of Lights 

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4imprint Group plc Annual Report and Accounts 2021

SUSTAINABILITY CONTINUED

make that impact positive from a social, 
economic and environmental perspective.

The direction is set by the Board in its 
Social & Ethical Principles Statement which 
can be found at http://investors.4imprint.
com. This statement sets broad guidelines 
within which the Group should conduct its 
business operations in accordance with 
best practice, in compliance with relevant 
legislation and respecting human rights 
and ethical practices throughout our 
value chain.

These broad principles are reinforced 
in our ‘4imprint Supply Chain Code 
of Conduct’. This is based on the 
International Labour Organization’s 
‘Declaration on Fundamental Principles 
and Rights at Work’ and is fully aligned 
with the Fair Labor Association’s 
Workplace Code of Conduct. 4imprint 
team members are actively involved in 
the FLA’s activities.

At the operational level, this means that 
4imprint’s goal is to work with tier 1 
suppliers who are diligent in managing 
their sourcing practices and selecting 
tier 2 manufacturing facilities; and 
who commit to ensuring safe working 
environments where employees are 
adequately compensated and respected. 
These ethical sourcing expectations 
are communicated and reviewed 
through our document ‘4imprint Supply 
Chain Responsibility and Compliance 
Expectations’. Signature of this document 
reaffirms the supplier’s commitment 
to these principles within their own 
organisation and supply base. 

Such principles have taken on additional 
importance and meaning in the last couple 
of years as we have worked to ensure that 
the health and wellness of our suppliers’ 
employees is appropriately considered 
before restarting business operations 
after lockdowns and disruptions.

The monitoring and development of our 
supply chain (tiers 1 & 2) continues to 
form an important part of our business. 
Although COVID-19 has continued to 
present challenges to the arrangement 
and extent of our supply chain auditing 
programme, we have performed a mix 
of virtual and on-site audits during 2021. 
Elevate continues as our lead auditing 
firm for both North America and offshore.

We consider that training and education, 
for our own teams and those of our 
suppliers, forms an important part of 
our supplier-focused activities. 4imprint 
supply chain professionals continue to 
lead the work of our US trade association 
(Promotional Products Association 
International) in supply chain management, 
driving education and collaboration in our 
industry’s supplier network.

Underpinning all of our product supply 
efforts is our aim to match remarkable 
customer service with great products 
that meet functional, environmental 
and safety standards in each market of 
distribution. Our internal supply chain 
compliance team works to stay abreast 
of current and developing standards as 
set by the regulatory bodies and liaises 
with our supplier partners to manage and 
validate product testing and other quality 
assurance procedures.

Ethical practices
We do not tolerate discrimination, 
harassment, bullying or abuse; we comply 
with wage and working condition and time 
laws; we do not tolerate forced labour or 
child labour; and it is our policy that all 
workers have the right to form or join a 
trade union and bargain collectively.

Our Modern Slavery Statement describes 
the activities we are undertaking to 
prevent slavery and human trafficking in 
our business operations and supply chain, 
in line with section 54 of the UK Modern 
Slavery Act 2015. Our Modern Slavery 
Statement and further details of our  
social & ethical principles are available 
at https://investors.4imprint.com.

Bribery and corruption are not tolerated 
in our business operations or in our 
supply chain. Our ‘Anti-bribery, financial 
crime and sanctions policy’ sets out our 
high standards of ethics and compliance 
across all aspects of our business and 
provides detailed guidance on facilitation 
payments, gifts and hospitality and 
relationships with third parties, as well as 
on money-laundering, tax evasion, fraud 
and sanctions regimes. The policy applies 
to all employees and workers of 4imprint 
regardless of the jurisdiction in which 
they operate. That policy, together with 
our employee handbooks, establishes 
clear systems and controls to ensure 
effective implementation. We encourage 
an open and transparent culture and 
have a Whistleblowing Policy that is 
communicated to all employees.

24

Environmental 
Overview
4imprint’s primary strategic objective, 
(page 9) is to build a commercially and 
environmentally sustainable business 
that delivers value to all stakeholders. We 
see climate change mitigation and other 
aspects of environmental stewardship as 
a fundamental part of this commitment. 
As a result, we incorporate environmental 
matters into our strategic decision-
making, evaluate our environmental 
performance across all the activities of 
the Group and search out appropriate 
and innovative ways to minimise the 
environmental impact of our operations. 

Below are some examples of how we have 
moved forward in the year on several of 
our environmental initiatives; we aim to 
strengthen these commitments to the 
low-carbon transition in the years ahead. 

Governance
The Board is responsible for strategic 
oversight of the Group’s climate-related 
risks and opportunities. The potential 
impacts of environment-related risks on 
4imprint’s business operations are set 
out on pages 42 and 43 of the Strategic 
Report. 

Environmental matters were a topic 
of Board discussion through the year 
but most notably at the Board’s annual 
strategy review in November 2021. The 
Board has an agreed Environmental 
Principles Statement which is available at 
http://investors.4imprint.com.

We are delighted to have appointed 
Jaz Rabadia to the Board in September 
2021. Jaz has an extensive background 
in energy conservation and sustainability 
with organisations such as Sainsbury’s 
and Starbucks. She was recognised with 
an MBE in the Queen’s 2016 New Year 
Honours for services to sustainability 
in the energy management sector and 
promoting diversity in STEM. We very 
much look forward to benefiting from 
Jaz’s experience and perspective.

At the operational level the 
environmental agenda is driven by the 
Group Environmental Committee. This 
committee is chaired by a member of 
the Oshkosh Senior Management Team 
and is attended by both of the Executive 
Directors and other operational senior 
team members from the US and UK 
operations. Its remit is to manage the 
development and implementation of the 
broad environmental framework adopted 
in 2020. The original intention was for 
the Group Environmental Committee 
to transition to quarterly meetings, 
however the volume of and enthusiasm 
for the subject matter has meant that the 
Committee continued to meet monthly 
throughout 2021. The Committee reports 

formally to the Board at the annual 
strategy review. Further interactions 
between the Committee and the Board 
are regular but not fixed; in order to 
maintain maximum flexibility, progress 
on initiatives and other updates are 
coordinated as required either through 
the Executive Directors or via discussions 
and presentations from Committee 
members.

We support the TCFD’s disclosure 
framework. Further details are set out 
as follows:

Climate change
In the context of the Group’s operations 
and activities, an initial materiality 
assessment conclusively pointed the 
Group Environmental Committee towards 
climate change mitigation as the most 
immediate and material way to make 
a difference.

In our 2020 Annual Report we described 
how we had committed to making 
4imprint a carbon neutral business. 
We set a target date of no later than 
December 2022 for becoming carbon 
neutral regarding greenhouse gas (GHG) 
emissions at our operational facilities 
(Scope 1 and Scope 2), and also in 
respect of impactful elements of Scope 
3, such as shipping of our products to 
customers. 

We also mentioned that we aspired to 
reach our target through prioritising 
internal carbon reduction initiatives 
supplemented by other effective 
environmental stewardship tools as 
needed, and that we had engaged 
Natural Capital Partners, the leading 
experts on carbon neutrality and 
climate finance, both to assist with 
the refinement of our detailed carbon 
reduction plan and to coordinate external 
certification of carbon neutral status.

4imprint Group plc Annual Report and Accounts 2021

We are proud that 4imprint achieved 
CarbonNeutral® company status in 
October 2021, more than a year ahead 
of the target date. This certification 
of carbon neutrality is achieved 
by calculating a carbon footprint 
and reducing it to zero through a 
combination of in-house efficiency 
measures, renewable energy and 
external emissions reduction projects. 
The requirements of The CarbonNeutral 
Protocol framework were met in full, 
including an independent assessment 
of greenhouse gas (“GHG”) emissions 
based on a thorough evaluation of all 
parts of 4imprint’s business, from heating 
and cooling to electricity use, business 
travel, waste generated in operations, 
transportation and more. 

In support of its objectives, the Group 
Environmental Committee has initiated 
or continued several emissions reduction 
projects in 2021, including:
 – Participation from January 2021 

onwards in the UPS carbon neutral 
shipping programme, (Scope 3), 
which supports emissions’ reduction 
projects that help mitigate the impact 
of the shipment of parcels to our 
customers.

 – Completion of the rollout of LED 

 –

lighting across the whole business, 
and further work on insulation and 
energy loss projects.
Smaller yet significant and visible 
initiatives such as the installation 
of electric vehicle charging stations 
at our Manchester, UK office. 

In consultation with Natural Capital 
Partners, and in order to enable us to 
achieve our CarbonNeutral® company 
certification, we have made use of 
carefully selected carbon reduction 
products to offset the remainder of our 
carbon footprint:
 – North American Grasslands Portfolio, 

 –

 –

USA.
Improved Water Infrastructure,  
Sub-Saharan Africa.
Kulera REDD+ and Cookstoves, 
Malawi.

We are excited to have a major capital 
investment project in our sights for the 
year ahead. We plan to build a 2,660 panel 
solar array at our distribution centre in 
Oshkosh, at a total project cost of around 
$2m. Completion of the project is planned 
for August 2022. The array is expected to 
generate around 1,400 megawatt-hours 
of energy annually, (enough to power 
more than 40% of current requirements), 
significantly increasing the portion of the 
Group’s power requirements generated 
from renewable sources and adding 
resilience to the business. Any excess 
electricity collected will be fed into the 
local power grid.

Our broad ambition looking ahead is to 
significantly increase the portion of the 
Group’s energy requirements generated 
from renewable sources. This will allow 
us over time to realign the portfolio 
of initiatives enabling us to achieve 
CarbonNeutral® company certification 
more towards clean energy initiatives with 
less reliance on carbon offset products. 
The execution of the solar power project 
will be a major step in this direction in 
2022, and we intend to pursue further 
clean energy initiatives in future years.

Across all of these climate change 
initiatives we will be careful to ensure 
relevance to 4imprint’s business 
operations and culture. In addition, our 
progress on carbon neutrality will give us 
a platform to potentially use our influence 
in our supply chain (Scope 3 downstream) 
by spreading the message and promoting 
similar initiatives at our tier 1 suppliers 
and potentially beyond.

TCFD
In 2021 we have made good progress 
in the implementation of the TCFD 
framework across our operations, but we 
also recognise that opportunities remain 
for continuous improvement in our 
climate strategy and for enhancements 
to be made in future disclosures.

“ We are proud that 
4imprint achieved 
CarbonNeutral® 
company status in 
October 2021, more 
than a year ahead 
of the target date.”

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4imprint Group plc Annual Report and Accounts 2021

SUSTAINABILITY CONTINUED

TCFD Pillar

TCFD Disclosure

4imprint Response

Governance

Board’s oversight of 
climate-related risks 
and opportunities

CURRENT

 –

The Board has ultimate responsibility and accountability for 
climate-related issues

 – Climate-related issues reviewed by the Board include operational 

 –

mitigation activities and strategic commercial activities
The Group Environmental Committee reports to the Board at least 
annually and supports the development and implementation of 
4imprint’s environmental framework

Page(s)

24–25

 – Board appointment in the year strengthens relevant experience to 

24

hold management to account on environmental matters

FUTURE PRIORITIES

 – Continued disclosure on shaping of climate strategy and 

implications for commercial strategy

CURRENT

 –

 –

 –

The Group Environmental Committee drives the agenda and is 
responsible for implementation at the operational level
The Committee is composed of operational executives from both 
US and UK operations and Executive Directors and is chaired by 
a member of the Oshkosh Senior Management Team
The strategy is aligned to our environmental framework 
parameters

FUTURE PRIORITIES

 – Review ESG-linked remuneration and inclusion of climate-related 

metrics at the executive level

CURRENT

 –
 –

Sustainability is a key part of our first strategic pillar
‘Environmental risks’ has been established as a new primary risk 
category in the Principal Risks & Uncertainties matrix, with sub-
headings ‘Climate change’ and ‘Products and market trends’

 – We expect transition risks associated with climate change to be of 
greatest relevance to the business in the short to medium-term, 
with business operations and locations at relatively low risk from 
physical climate-related events

24–25

9

9
43

 – Opportunities are set out in this Sustainability section, mainly 

25, 29

around carbon footprint management and low carbon product 
sustainability initiatives

FUTURE PRIORITIES

 – Advanced granularity in the categorisation of climate-related risks 

 –

over short, medium and long-term time horizons
Improved identification of emerging climate risks, including in the 
downstream supply chain

CURRENT

 –

 –

The expected impacts on the business are detailed in the 
‘Environmental risks’ category in the Principal Risks & Uncertainties 
matrix
Impact leading to commercial opportunities has been reviewed in 
this Sustainability section

FUTURE PRIORITIES

 –

Further develop commercial opportunities such as better choices™ 
to offer low carbon product solutions to customers

 – Produce qualitative assessment of potential financial materiality 
of climate-related risks and opportunities; progress over time to 
quantitative assessment 

43

29

29

Management’s role 
in assessing and 
managing climate-
related risks and 
opportunities

Strategy

Identification of 
climate-related risks 
and opportunities

Impact of climate-
related risks and 
opportunities on 
business, strategy 
and finance

26

 
4imprint Group plc Annual Report and Accounts 2021

TCFD Pillar

TCFD Disclosure

4imprint Response

Page(s)

Resilience of 
strategy under 
various climate-
related scenarios

Risk 
management

Processes for 
identifying and 
assessing climate-
related risks

Processes for 
managing climate-
related risks

Integration 
into overall risk 
management

CURRENT

 –

This year is 4imprint’s first TCFD statement; as a result the focus 
has been on identifying risks and opportunities and developing 
mitigating actions to address risk and capture opportunity

 – As such, no scenario analysis contemplating future climate-related 

impacts has yet been performed

FUTURE PRIORITIES

 – Deliver a qualitative scenario analysis leading to quantitative 

scenario analysis in subsequent years, allowing a more granular 
understanding of the potential financial impacts of identified risks

CURRENT

 –

 –

Topics can be raised directly by Board or Audit Committee 
members
The Business Risk Management Committee considers emerging 
risks through analysis and scoring process

36

 – Group Environmental Committee discussions may be elevated to 

24–25

Board level on an ad hoc basis

FUTURE PRIORITIES

 – Current risk identification processes considered appropriate given 
the nature of the Group’s operations and short reporting lines
Introduction of scenario analysis into risk and opportunity 
identification and assessment

 –

36

CURRENT

 – Group risk management processes are set out under Principal 

36–43

 –

 –

Risks & Uncertainties
The Business Risk Management Committee’s scoring and 
mitigations of climate-related risks are addressed under the 
‘Environmental risks’ section
Further detail on specific risk mitigations is set out in the 
Sustainability section; these actions include both internal 
actions to mitigate GHG emissions and actions to increase 
customer awareness of products with sustainable credentials 
on 4imprint’s website

FUTURE PRIORITIES

 – Current risk management processes considered appropriate given 
the nature of the Group’s operations and short reporting lines
 – We will review metrics annually to measure and evidence progress, 

ensuring the data captured is consistently fit for purpose

CURRENT

 – Both climate change and sustainability-related product trends 
are recognised within 4imprint’s Principal Risk & Uncertainties 
framework

 – As a result, the process for identifying and managing climate-
related risks is fully integrated into the Group’s overall risk 
management

FUTURE PRIORITIES

 – Current procedures considered appropriate given the Group’s 

operations and short reporting lines

43

24–25

36

36

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4imprint Group plc Annual Report and Accounts 2021

SUSTAINABILITY CONTINUED

TCFD Pillar

TCFD Disclosure

4imprint Response

Page(s)

metrics and 
targets

Metrics to assess 
climate-related risks 
and opportunities

CURRENT

 – GHG emissions, intensity measures and energy consumption: 

28–29

 year-over-year performance and analysis

 – Metrics subject to third party audit coordinated by Natural 

25

Disclose Scope 1, 
Scope 2, Scope 3 
GHGs

Targets used to 
manage climate-
related risks and 
opportunities 
and performance 
against targets

Capital Partners

FUTURE PRIORITIES

 – Measure beneficial effect of low carbon initiatives, particularly the 

solar array project due in 2022

 – Develop further reportable metrics including packaging, waste, 

water usage, business travel and other data

CURRENT

 – GHG emissions table covers Scope 1 and Scope 2
 –

Selected Scope 3 elements include participation in UPS carbon 
neutral shipping programme 

FUTURE PRIORITIES

 –

Improvement in data gathering and disclosure of relevant aspects 
of Scope 3

CURRENT

 – Carbon Neutral target achieved a year early 
 – GHG emissions reporting
 –

The energy generated from the planned solar array project is 
estimated at 1,400 MWh, or around 40% of the requirements of 
the Oshkosh distribution centre

FUTURE PRIORITIES

 – Develop targets for the proportion of renewable energy used to 

defray the overall carbon footprint

 – Develop targets, reporting and disclosure around better choices™ 

sustainable product initiative

 – Consider disclosing distinct Scope 3 GHG reduction targets as 

more knowledge is accumulated

28

25
28
25

Unit

2021

2020

Change

GHG emissions
Scope 1: Direct emissions from combustion of fuel  
and operation of facilities
Scope 2: Indirect emissions from purchased  
and consumed electricity

Total Group emissions Scope 1 & 2

Tonnes CO2-e

Tonnes CO2-e
Tonnes CO2-e

Proportion of emissions that relate to the UK:
– Scope 1
– Scope 2

466

413

+13%

3,097

3,563

3,196

3,609

-3%

-1%

0.0%
0.4%

0.0%
0.4%

Intensity measurements
Emissions by Group revenue
Emissions by employee numbers

Energy consumption
Gas
Electricity

Total

Proportion consumed in UK

28

Tonnes CO2-e/$m Group revenue
Tonnes CO2-e/$m avg. employees

4.5
3.1

6.4
3.0

-30%
+2%

kWh
kWh

kWh

2,552,191 2,225,482
4,552,139 4,206,876

7,104,330 6,432,358

0.8%

0.8%

+15%
+8%

+10%

4imprint Group plc Annual Report and Accounts 2021

Our GHG reporting for 2021 is in line 
with the UK Government regulations 
on Streamlined Energy and Carbon 
Reporting introduced in 2019, and 
emissions have been calculated based on 
the GHG Protocol Corporate Standard. 
The emissions data set out on the 
previous page relates to the operations 
of the Group for the period ended 
1 January 2022.

sustainable alternatives, not just for 
the business but also at home.
 – Participation of team members in 
environmentally conscious events 
such as Earth Day (plant a free tree); 
‘Adopt a Highway’ programme, (clean-
up of waste along an ‘adopted’ stretch 
of highway); and volunteering for the 
annual Fox-Wolf Watershed Alliance 
clean-up.

better choices™
Our recently announced better choices™ 
programme is designed to make it easy 
for our customers to find and research 
the promotional products with the 
characteristics that are most important 
to them. 

The Group’s GHG Scope 1 and 2 emissions 
in 2021 were essentially flat compared to 
2020. It should be noted, however, that 
by far the largest energy demands at the 
Oshkosh office and distribution facilities 
are heating and cooling requirements 
at different times of the year. These 
demands can fluctuate significantly each 
year depending on weather factors, 
therefore the improved intensity metric 
by Group revenue, whilst encouraging, 
should be viewed in this context. 

SmART
Our SMART (Sustainability. Making 
A Renewable Tomorrow) committee 
celebrated its fourth anniversary in 
September 2021. The SMART committee 
has in recent years been responsible 
for embedding environmental and 
sustainability initiatives as an integral 
part of our daily operations.

From inception this initiative has been 
supported enthusiastically throughout 
the business. Our in-house Yammer 
(social media) platform has proved to 
be a conducive forum for our team 
members to engage in SMART initiatives 
and sustainability discussions. Many 
projects and ideas have been undertaken, 
varying in scope and nature, but all with 
an emphasis on sustainability. Some 
examples of recent SMART activities are:
 – Continuous improvements in 

 –

 –

recycling of waste materials across 
the business, diverting from landfill. 
Installation of motion sensors and 
automation to cut down on energy 
usage in our facilities.
Leading the LED lighting project 
across the business and identifying 
solutions for energy loss.

 – Group Yammer posts and discussions 

concerning good choices and 

Members of our Group Environmental 
and SMART committees are actively 
engaged with the Green Masters Program 
promoted by the Wisconsin Sustainable 
Business Council (“WSBC”). We look 
forward in particular to sharing details 
of our CarbonNeutral® journey and in 
particular our solar panel renewable 
energy project at WSBC forums in 2022. 

Our products
Consistent with our corporate purpose, 
our products are designed to effectively 
promote our customers’ messages time 
after time through repeated usage and 
impressions. In other words, the most 
effective promotional products are 
those that have high utility, meaning 
for the recipient and the quality to last. 
Our products must also align with our 
customers’ brand stories, each of which 
is unique. As a result, offering a wide but 
thoughtfully curated range of products 
across many categories and with a variety 
of characteristics is vital. 

Our diverse range of products covers a 
wide array of many different materials, 
substrates, manufacturing processes and 
imprinting techniques. The products that 
we sell are mostly items that people use 
in their everyday lives and as such are 
typically available, unbranded, in retail. 
Trends in retail/consumer quickly make 
their way across to the business-to-
business/promotional space. 

We are therefore very conscious of the 
requirement to adapt to the changing 
needs of our customers by helping them 
find the ‘perfect product’ – and this 
‘perfect product’ increasingly comes with 
sustainable characteristics. 

Supported by a major project that 
combined our merchandising, supply 
chain, compliance and software 
development teams, the 4imprint.com 
website now provides curation of, and 
accessibility to, thousands of product 
and supplier standards, certifications and 
other attributes related to sustainability, 
environmental impact and more. With 
this information displayed alongside 
products, promotional product users are 
equipped with the tools they need to find 
the items that best fit their interests and 
needs and those of their organisations.

better choices™ highlights a wide range 
of designations, including:
 – Products manufactured with more 

sustainable materials such as certified 
organic cotton and recycled polyester.

 – Paper and wood-based products 

sourced from Forestry Stewardship 
Council (FSC) responsible forestry 
certified supply chains.

 – Production by suppliers and brands 
meeting Fair Labor Association 
standards, B-Corporations or 
other relevant attributes that 
demonstrate commitments to social 
and environmental performance, 
transparency and accountability.
 – Product safety and performance 

information.

In accordance with our culture, better 
choices™ will place significant emphasis on 
the integrity of the information available. 
In other words, we will be vigilant and 
disciplined in confirming the veracity of 
any ‘Eco’ claims made.

We believe that better choices™ will help 
expand our customers’ definition of, 
and ability to find, their ‘perfect product’. 
Further, through better choices™ we have 
a platform with potential to drive positive 
change for all of our stakeholders.

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4imprint Group plc Annual Report and Accounts 2021

FINANCIAL REVIEW

Focused  
on financial 
discipline 

30

Operating profit
Net finance cost

Profit before tax
Taxation

Profit for the period

2021 
52 weeks 
$m

2020 
53 weeks 
$m

30.65
(0.42)

30.23
(7.64)

22.59

3.97
(0.13)

3.84
(0.75)

3.09

The Group’s operating result in the period, summarising 
expense by function, was as follows:

Revenue

Gross profit
Marketing costs
Selling costs
Admin and central costs
Share option related charges
Defined benefit pension scheme 
administration and past service costs

Operating profit

2021 
52 weeks 
$m

2020 
53 weeks 
$m

787.32

560.04

226.02
(127.53)
(32.16)
(34.73)
(0.61)

(0.34)

30.65

157.94
(92.88)
(30.78)
(29.26)
(0.63)

(0.42)

3.97

Revision to the definition of underlying profit 
measures
In previous Annual Reports and Accounts, defined benefit 
pension charges were not included in the definition of 
underlying operating profit. These charges have now become 
relatively stable and are not material, therefore are now included 
in underlying, which is defined as before exceptional items. 
As there are no exceptional items in 2021 or 2020, the term 
underlying is not used in relation to any measurements of profit 
in the 2021 Annual Report and Accounts. 

Operating result
The recovery of the business from the effects of the COVID-19 
pandemic has been very encouraging. 

 –

Demand returned steadily through the early part of the year, helped 
by the rollout of vaccines and easing of restrictions in our primary 
US market. This momentum continued to build, with aggregate 
order counts exceeding 2019 levels (the most recent ‘normal’ year) 
in the second half of the year. Group revenue for 2021 of $787.32m 
increased 40.6% compared to 2020 of $560.04m, recovering to 
91.5% of reported 2019 revenue of $860.84m. 

The gross profit percentage stabilised year-over-year at 28.7% 
(2020: 28.2%). Product cost inflation resulting from pandemic-
related global and local supply chain issues has been partially 
mitigated using price adjustments. Factors including a shift in 
product mix towards apparel and higher average order values 
mean that margin percentages remain below pre-pandemic levels. 

Marketing costs were 16.2% of revenue (2020:16.6%), leading 
to an improvement in our Revenue per Marketing Dollar KPI to 
$6.17 (2020: $6.03). Strategic investment in a changing marketing 
mix has been made through the year to capitalise on market 
share opportunities in recovering markets. 

Selling, administration and central costs increased 11.4% to 
$66.89m (2020: $60.04m). The year-on-year change is due 
principally to a credit of $4.1m in 2020 relating to COVID-19 

4imprint Group plc Annual Report and Accounts 2021

assistance under the US CARES Act and UK Coronavirus Job 
Retention Scheme. No similar assistance was accessed in 2021. 

As a result of the above factors, operating profit increased by 
$26.68m to $30.65m (2020: $3.97m). 

2021 returned to the usual 52 week accounting period for the 
Group, compared to the 53 week period in 2020. The effect of the 
extra week in 2020 on Group revenue was an increase of around 
$5m and the impact on operating profit was negligible due to a 
full week of payroll and overheads offsetting the gross margin 
arising from a quiet trading week during the holiday period.

Foreign exchange
The primary US dollar exchange rates relevant to the Group’s 
2021 results were as follows:

2021

2020

Period end

Average

Period end

Average

Sterling
Canadian 
dollars

1.35

0.79

1.38

0.80

1.36

0.79

1.28

0.75

The Group reports in US dollars, its primary trading currency. 
It also transacts business in Canadian dollars, Sterling and Euros. 
Sterling/US dollar is the exchange rate most likely to impact the 
Group’s financial performance.

The primary foreign exchange considerations relevant to the 
Group’s operations are as follows:
 –

Translational risk in the income statement remains low with 
98% of the Group’s revenue arising in US dollars, the Group’s 
reporting currency. The net impact on the 2021 income 
statement from trading currency movements was not 
material to the Group’s results (note 20).

 – Most of the constituent elements of the Group balance 

sheet are US dollar-based. Exceptions are the Sterling-based 
defined benefit pension asset, which produced an exchange 
loss in the year of $0.06m, and the UK cash balance with an 
exchange loss of $0.14m in the year.
The Group generates cash mostly in US dollars, but its 
primary applications of post-tax cash are Shareholder 
dividends, pension contributions and some Head Office 
costs, all of which are paid in Sterling. As such, the Group’s 
cash position is sensitive to Sterling/US dollar exchange 
movements. By way of example, using actual exchange rates, 
the movement of Sterling against the US dollar during 2021 
meant that every US$1m converted to Sterling was worth 
around £9,000 more at the 2021 closing rate compared to 
the 2020 closing rate.

Share option charges
A total of $0.61m (2020: $0.63m) was charged in the year in 
respect of IFRS 2 ‘Share-based Payments’. This was made up 
of two elements: (i) executive awards under the 2015 Incentive 
Plan, now replaced by the Deferred Bonus Plan (“DBP”); and 
(ii) charges in respect of the 2019 UK SAYE and the 2021 US 
Employee Stock Purchase Plan. 

No awards of conditional shares under the DBP will be made in 
respect of 2021. There were no awards made in 2020, resulting 
in the consistent IFRS 2 charge year-over-year.

Current options and awards outstanding are 13,880 shares 
under the UK SAYE, 97,624 shares under the 2021 US Employee 
Stock Purchase Plan, and 51,925 shares under the 2015 
Incentive Plan. 

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4imprint Group plc Annual Report and Accounts 2021

FINANCIAL REVIEW CONTINUED

Net finance cost
Net finance cost for the year was $0.42m (2020: $0.13m). The 
increase in cost on 2020 is attributable to lower interest rates 
earned on deposits, and higher IFRS 16 lease interest charges 
following the extension to the Oshkosh office lease in the prior 
year which resulted in a higher lease liability being recognised 
on the balance sheet.

Taxation
The tax charge for the year was $7.64m (2020: $0.75m), giving 
an effective tax rate of 25% (2020: 20%). The charge comprises 
a current tax charge of $5.92m, representing net tax payable on 
US taxable profits, and a deferred tax charge of $1.72m. 

The increase in the effective tax rate is principally due to the 
significant increase in profitability of the North American 
business that is subject to a higher rate of corporation tax than 
the UK, and the de-recognition of a deferred tax asset in respect 
of UK tax losses following a review of updated forecasts of UK 
taxable profits.

Earnings per share
Basic earnings per share was 80.46c (2020: 11.03c), an increase 
of 629%. This reflects the increase of 631% in profit after tax, 
and a weighted average number of shares in issue similar to 
prior year.

Dividends
Dividends are determined in US dollars and paid in Sterling, 
converted at the exchange rate on the date that the dividend 
is declared.

Due to significant uncertainty as to how quickly markets might 
recover from the COVID-19 pandemic, and in the interests of 
financial prudence, the Board cancelled the payment of the 
2019 final dividend and did not propose 2020 interim or 2020 
final dividends.

Underpinned by a strong net cash position and an improving 
commercial outlook for the Group, the Board re-introduced 
biannual dividend payments with an interim dividend of 15.00c 
per share declared at the 2021 half year. 

The Board has proposed a final dividend of 30.00c per share 
(2020: nil) which, together with the interim dividend of 15.00c 
per share, gives a total paid and proposed regular dividend 
relating to 2021 of 45.00c per share (2020: nil).

The final dividend has been converted to Sterling at an exchange 
rate of £1.00/$1.30515. This results in a final dividend per share 
payable to Shareholders of 22.99p (2020: nil), which, combined 
with the interim dividend paid of 10.83p per share, gives a total 
dividend per share for the year of 33.82p (2020: nil).

The final dividend will be paid on 31 May 2022 to Shareholders 
on the register at the close of business on 29 April 2022.

Defined benefit pension plan
The Group sponsors a legacy UK defined benefit pension plan 
(the “Plan”) which has been closed to new members and future 
accruals for several years. The Plan has 110 pensioners and 231 
deferred members.

At 1 January 2022, the surplus of the Plan on an IAS 19 basis 
was $1.97m, compared to a deficit of $3.31m at 2 January 2021. 
Gross Plan assets under IAS 19 were $39.80m, and liabilities 
were $37.83m.

32

The change in the net IAS 19 Plan position is analysed as follows:

IAS 19 deficit at 2 January 2021
Company contributions to the Plan
Defined benefit pension scheme 
administration costs
Pension finance charge
Re-measurement gain due to changes 
in assumptions
Return on scheme assets  
(excluding interest income)
Exchange loss

IAS 19 surplus at 1 January 2022

$m

(3.31)
4.59

(0.34)
(0.02)

2.50

(1.39)
(0.06)

1.97

The net IAS 19 position improved by $5.28m in the year, 
driven primarily by employer’s contributions of $4.59m and 
re-measurement gains of $2.50m, partially offset by a negative 
return on assets of $1.39m. In Sterling, the net IAS 19 position 
improved by £3.89m in the year to a surplus of £1.46m.

The Company continues to pay regular monthly contributions 
into the Plan as part of a recovery plan agreed by the Company 
and the Trustee that aims towards funding on a buyout basis by 
mid-2024. A milestone was passed in the year as the net balance 
sheet position in respect of the Plan turned from a net deficit to 
a net surplus as measured on an IAS 19 valuation basis.

A triennial actuarial valuation of the Plan was completed in 
September 2019 and this forms the basis of the 2021 IAS 19 
valuation set out above. The next triennial Plan valuation is 
scheduled for September 2022.

Cash flow
The Group had net cash of $41.59m at 1 January 2022, an increase 
of $1.82m against the 2 January 2021 balance of $39.77m.

Cash flow in the period is summarised as follows:

Operating profit
Share option related charges
Defined benefit pension scheme 
administration and past service costs
Depreciation and amortisation
Lease depreciation
Change in working capital
Capital expenditure

Underlying operating cash flow
Tax and interest
Defined benefit pension contributions
Own share transactions
Capital element of lease payments
Exchange and other

Free cash flow
Dividends to Shareholders

Net cash inflow/(outflow) in 
the period

2021 
$m

30.65
0.60

0.34
3.67
1.34
(13.76)
(3.47)

19.37
(6.82)
(4.59)
(0.84)
(1.12)
(0.05)

5.95
(4.13)

2020 
$m

3.97
0.63

0.42
3.43
1.50
6.59
(3.82)

12.72
(0.52)
(13.28)
0.94
(1.42)
0.19

(1.37)
–

1.82

(1.37)

The Group generated underlying operating cash flow of $19.37m 
(2020: $12.72m), a conversion rate of 63% (2020: 320%). Working 
capital usage at the end of 2021 was unusually high, driven by the 
global and local supply chain issues that have resulted in material 
increases in accrued revenue and inventory balances on orders in 

4imprint Group plc Annual Report and Accounts 2021

process at year-end. This position is expected to unwind in 2022 
as the supply chain situation improves and orders are completed.

Free cash flow improved by $7.32m to $5.95m in 2021 (2020: 
$(1.37)m). This is largely attributable to the recovery in operating 
profit in 2021 and the special contribution to the defined benefit 
pension plan of $9.14m paid in 2020.

Dividends resumed in 2021 with the payment of an interim 
dividend to Shareholders announced at the half year.

Balance sheet and Shareholders’ funds
Net assets at 1 January 2022 were $82.97m, compared to $65.37m 
at 2 January 2021. The balance sheet is summarised as follows:

pandemic and resulting supply chain issues. The Group remained 
in a strong financial position at the 2021 year-end, enabling 
management to make decisions that look to the longer-term health 
of the Group and which support 4imprint’s distinctive culture.

The Board will keep these guidelines under review and is 
prepared to be flexible if circumstances warrant.

Capital allocation 
The Board’s capital allocation framework is designed to deliver 
increasing Shareholder value, driven by the execution of the Group’s 
growth strategy. The Group’s capital allocation priorities are:
 – Organic growth investments

 – Either capital projects or those expensed in the 

income statement.

1 January 
2022 
$m

2 January 
2021 
$m

 –

 – Market share opportunities in existing markets.
Interim and final dividend payments
 – Increasing broadly in line with earnings per share through 

Non-current assets
Working capital
Net cash
Lease liabilities
Pension asset/(deficit) 
Other assets – net

Net assets

38.04
12.27
41.59
(12.09)
1.97
1.19

82.97

43.27
(1.50)
39.77
(13.21)
(3.31)
0.35

65.37

Shareholders’ funds increased by $17.60m since the 2020 year-
end. Constituent elements of the movement were net profit in the 
period of $22.59m and share option related movements of $0.38m, 
net of equity dividends paid to Shareholders $(4.13)m, own share 
transactions of $(0.84)m, the after tax impact of returns on pension 
scheme assets and re-measurement gains on pension obligations 
of $(0.30)m, and exchange losses of $(0.10)m.

The Group had a net positive working capital balance of $12.27m 
at 1 January 2022 (net negative balance of $1.5m at 2 January 
2021). This reflects the build-up of accrued revenue and inventory 
on orders in process at year-end, impacted by global and local 
supply chain issues.

Balance sheet funding 
The Board is committed to aligning the Group’s funding with its 
strategic priorities. This requires a stable, secure and flexible 
balance sheet through the cycle. The Group will therefore 
typically remain ungeared and hold a net cash position.

The Board’s funding guidelines are unchanged, and aim to 
provide operational and financial flexibility:
 –

To facilitate continued investment in marketing, people and 
technology through different economic cycles, recognising 
that an economic downturn typically represents a market 
share opportunity for the business.
To protect the ability of the business to act swiftly as growth 
opportunities arise in accordance with the Group’s capital 
allocation guidelines.
To underpin a commitment to Shareholders through the 
maintenance of regular interim and final dividend payments.
To meet our pension contribution commitments as they 
fall due.

 –

 –

 –

The quantum of the cash target at each year-end will be 
influenced broadly by reference to the investment requirements 
of the business, and the subsequent year’s anticipated full year 
ordinary dividend and pension payment obligations.

As a result of this approach, the Group has maintained a 
substantial cash balance and no debt throughout the COVID-19 

the cycle.

 – Aim to at least maintain dividend per share in a downturn.

 – Residual legacy pension funding

 – In line with agreed funding schedule.
 – Further de-risking initiatives, if viable.

 – mergers & acquisitions

 – Not a near-term priority.
 – Opportunities that would support organic growth.

 – Other Shareholder distributions

 – Quantified by reference to cash over and above balance 

sheet funding requirement. 

 – Supplementary dividends most likely method: other 

methods may be considered.

Treasury policy
The financial requirements of the Group are managed through 
a centralised treasury policy. The Group operates cash pooling 
arrangements for its North American operations. Forward 
contracts may be taken out to buy or sell currencies relating to 
specific receivables and payables as well as remittances from 
overseas subsidiaries. There were no forward contracts open at 
the period end or prior period end. The Group holds most of its 
cash with its principal US and UK bankers. 

The Group has a $20.0m working capital facility with its principal 
US bank, JPMorgan Chase, N.A. The facility has a minimum EBITDA 
test and standard debt service coverage ratio and debt to EBITDA 
covenants. The interest rate is US$ LIBOR plus 2.0%, and the 
facility expires on 31 May 2023. In addition, an overdraft facility 
of £1.0m, with an interest rate of bank base rate plus 2.0%, is 
available from the Group’s principal UK bank, Lloyds Bank plc.

Critical accounting policies
Critical accounting policies are those that require significant 
judgments or estimates and potentially result in materially 
different results under different assumptions or conditions. 
It is considered that the only critical accounting judgments are 
in respect of revenue, leases and the retirement benefit asset.

Key sources of estimation uncertainty
Determining the carrying amount of some assets and liabilities 
requires estimation of the effects of uncertain future events. The key 
sources of estimation uncertainty are considered to be in relation to 
the valuation of the defined benefit Plan liabilities and assets. 

A review of internal and external indications of impairment 
was undertaken in accordance with IAS 36 for both the North 
American and UK cash generating units (“CGU”), leading to an 
impairment review being undertaken for the UK CGU only. This 
review did not result in any material charges to the consolidated 
Group income statement. The Company has recognised an 

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4imprint Group plc Annual Report and Accounts 2021

FINANCIAL REVIEW CONTINUED

expected credit loss charge of £223k on a loan to a subsidiary 
undertaking in its individual financial statements.

Viability statement
In accordance with Provision 31 of the UK Corporate 
Governance Code 2018, the Board has assessed the prospects 
and viability of the Group.

Assessment of prospects 
In making their assessment of the Group’s prospects, the 
Directors have carefully considered:
 –

The Group’s strategy, market position and business model, 
as set out in the Strategic Report section on pages 9 to 19 of 
the 2021 Annual Report.
The principal risks and uncertainties facing the Group, as 
outlined in the Principal Risks & Uncertainties section on 
pages 36 to 43 of the 2021 Annual Report.
Information contained in this Financial Review 
concerning the Group’s financial position, cash flows 
and liquidity position.

 –

 –

 – Regular management reporting and updates from the 

Executive Directors.

 – Recent detailed financial forecasts and analysis for the three-

year period to 28 December 2024.

Whilst the lingering effect of the COVID-19 pandemic continues 
to present challenges, including on the supply chain and 
inflationary pressures, the Board considers that the Group’s 
strategy, competitive position, and business model remain 
entirely relevant and, indeed, have proved to be resilient and 
flexible under stress. 

October 2021, committed plans to build a solar panel array at 
our distribution centre in Oshkosh, plans to review ESG-linked 
executive remuneration with the inclusion of climate-related 
metrics, and the launch of our better choicesTM programme to 
make it easier for our customers to find products with the 
characteristics that are most important to them. The flexible 
nature of our ‘drop-ship’ model and close relationships 
maintained with key and alternative suppliers allows for relatively 
rapid adjustment to episodes of extreme weather.

Whilst governmental and societal responses to climate change 
risks are still developing, and therefore all possible future outcomes 
are not known, the Group has embedded environmental matters 
into our strategic objectives and sees climate change and other 
aspects of environmental stewardship as a fundamental part of 
our commitment to build a commercially and environmentally 
sustainable business that delivers value to all stakeholders. 

The cash flow impact of our environmental initiatives are 
incorporated into the financial forecasts used to assess viability 
and going concern.

Viability assessment period
In their assessment of viability, the Directors have reviewed 
the assessment period and have determined that a three-year 
period to 28 December 2024, in line with the Group’s rolling 
strategic planning process, continues to be most appropriate. 

In the context of the fast-moving nature of the business, its 
markets, and the relatively short-term nature of the order book, 
the Directors consider that the robustness of the strategic plan 
is higher in the first three years and recognises that forecast 
information beyond this period is significantly less meaningful. 

Business operations have adapted successfully to the 
challenging and rapidly changing external conditions in a timely 
manner. The marketing portfolio was reconfigured during 2020 
and 2021, providing flexibility over expenditure and the agility 
to invest in opportunities for growth in recovering markets. 
Discretionary overhead and capital spend continues to be tightly 
controlled, demonstrating the essentially minimal fixed cost base 
of the direct marketing model. 

The Group’s business model does not rely heavily on fixed capital, 
long-term contracts, or fixed external financing arrangements.

Assessment of viability
The Board considers that the key factor that would prejudice the 
ongoing viability and liquidity of the Group would be a severe 
downturn in demand, which negatively impacts new customer 
acquisition and existing customer retention. 

These actions, coupled with the strong financial position of 
the Group that has been maintained throughout this global 
pandemic, give the Board confidence that despite residual 
uncertainty as to future market conditions, the Group will be in a 
good position both to withstand further economic stress and to 
take market share opportunities as demand continues to recover. 

Environmental risks
As a primary strategic objective of the Group and as noted 
above in the assessment of prospects, environment-related risks 
and opportunities are specifically considered by the Board in 
their assessment of viability and going concern.

The Group has established an appropriate governance 
structure, in the form of the Group Environmental Committee 
and Business Risk Management Committee, to identify new and 
emerging risks related to climate change and the environment.

As detailed more fully in the Principal Risks & Uncertainties 
section, environmental risks have the potential to impact the 
Group’s ability to achieve its strategic objectives through damage 
to our reputation, our operational facilities and those of our 
supplier partners, and the failure to respond to trends and shifts 
in consumer product preferences.

As detailed more fully in the Sustainability section, the Group has 
proactively responded to these risks with several initiatives. These 
include the achievement of CarbonNeutral® company status in 

The ‘base case’ three-year plan, developed for the purposes of 
the Group’s strategic planning process, provides the basis for 
the financial modelling used to assess viability. The commercial 
underpin to this ‘base case’ is the Board’s view that whilst the 
promotional products market contracted in 2020, for example 
due to the cancellation of trade shows and physical events, our 
recent experience is that market demand is resilient across 
the product range and customer base, as evidenced in the 
rapid recovery in demand during 2021. The ‘base case’ started 
with the total order count at 90% of pre-pandemic 2019 levels, 
as achieved in 2021, with consistent and sustained top-line 
growth throughout the three-year period. Marketing costs were 
modelled to increase in line with revenue with the Group’s 
revenue per marketing dollar KPI remaining stable at historic 
levels. This ‘base case’ shows improving financial results, an 
accumulating cash balance and no liquidity concerns.

Severe, but plausible, downside demand assumptions were then 
determined and used to adjust the ‘base case’ forecast to model 
the effects on the Group’s liquidity. This ‘downside’ scenario 
assumes a significant deterioration in demand patterns during 
2022, similar to those experienced in 2020 when the pandemic 
started, with order volumes for the full year dropping back to 
around 70% of 2019 levels, before gradually recovering back 
to 2019 order levels by 2024. Marketing and direct costs were 
flexed in line with revenue, but other payroll and overhead costs 
remained at 2021 levels with some allowance for inflationary 
increases. This ‘downside’ scenario was intended to simulate 

34

a severe shock to demand, similar to the experience from 
COVID-19, that results in sustained diminished corporate 
demand in a downsized promotional products market.

Even under the severe stress built into the ‘downside’ model, 
the Group retains sufficient liquidity throughout the assessment 
period. This liquidity is in the form of cash balances. In addition, 
there are further mitigating actions that the Group could 
take, including further cutting marketing costs and reducing 
headcount, that are not reflected in the distressed forecast but 
would, if required, be fully under the Group’s control.

Given the scalability of the Group’s business model, as demonstrated 
over the past few years, the absence of external financing, and 
low fixed or working capital requirements, a reverse stress testing 
scenario has not been undertaken. The Group has proven during 
2020 its ability to flex its marketing and other costs to mitigate 
the impact of falls in revenue driven by COVID-19 and retains 
flexibility to further reduce other costs should the need arise.

Though the Group maintains a $20m line of credit with its US 
bankers, that expires on 31 May 2023, and a small overdraft 
facility with its UK bankers, that expires on 31 December 2022, 
the modelling in both the ‘base case’ and ‘downside’ scenarios 
shows the maintenance of positive cash balances throughout the 
assessment period and, as such, there is no current requirement to 
utilise the facilities or intention to secure any additional facilities. 

The assumptions used in the ‘base case’ and ‘downside’ 
scenarios and resulting financial forecasts have been reviewed 
and approved by the Board. The conclusion of this review is that 
the Group has significant flexibility in its variable costs, a very low 
fixed cost base, and enters the 2022 financial year with a strong 
net cash position of $41.6m, enabling it to remain cash positive 
even under severe economic stress.

4imprint Group plc Annual Report and Accounts 2021

Confirmation of viability
Based on this review of the Group’s prospects and viability, the 
Directors confirm that they have a reasonable expectation that 
the Group will continue to operate and to meet its liabilities as 
they fall due, for the next three years to 28 December 2024.

Going concern
Based on the assessment outlined in the viability statement 
above, the Directors have reasonable expectations that the 
Group and Company will have adequate resources to continue 
to operate from the date these financial statements were 
approved until at least 1 July 2023. Accordingly, they continue 
to adopt the going concern basis in preparing the Group’s and 
Company’s financial statements.

Non-financial reporting regulations
The table below sets out where stakeholders can find 
information in our Strategic Report relating to non-financial 
matters, as required by sections 414CA and 414CB of the 
Companies Act 2006. The information found in the below pages 
form our non-financial statement:

Reporting requirement

Section of the Annual Report

Environmental  
matters

Sustainability

Employees

Sustainability

Social matters

Sustainability

Page(s)

24-29

21-23

23

Human rights

Sustainability/Statement  
on Corporate Governance

23-24/56

Anti-corruption  
and anti-bribery

Sustainability

Business model

Business Model

Non-financial KPIs

Strategic Objectives

24

18-19

12-13

Principal risks

Principal Risks & Uncertainties

36-43

management report
The Strategic Report is considered to form the management 
report for the purpose of DTR 4.1.8R.

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4imprint Group plc Annual Report and Accounts 2021

PRINCIPAL RISKS & UNCERTAINTIES

The UK Corporate Governance Code 2018 requires the Board 
to carry out a robust assessment of the Group’s principal and 
emerging risks. Risk appetite, the risk management process, and 
associated mitigating activities are all essential elements of the 
Group’s strategic and operational planning processes. 

Risk appetite
4imprint’s business model means that it may be affected by a 
number of risks, not all of which are within its control. The Board 
seeks to take a balanced approach to the risks and uncertainties 
that it faces, encouraging an appetite for measured risk-taking 
that contributes to both the operational agility and innovative 
culture that it believes is necessary to meet the Group’s strategic 
objectives. That risk appetite is, however, tempered by risk 
identification, evaluation and management.

Risk management process
The Board has ultimate responsibility for the Group’s risk 
management process, although responsibility for reviewing 
specific risks and controls is delegated to the Audit Committee. 
The Executive Directors and operational management teams are 
responsible for the identification and evaluation of risks and the 
subsequent implementation of specific risk mitigation activities. 
A formal risk review is conducted by the Board at least annually. 
During 2021 further progress has been made in developing 
the Group’s risk management process, including assessing and 
scoring of specific risks, delineation of ‘principal’ versus ‘other’ 
risks, and implementation of revised risk categories (as follows) 
that we consider to be more in line with the development of the 
Group in recent years and its strategic priorities. The Business 
Risk Management Committee, chaired by the Group Financial 
Controller, has driven much of the progress made in 2021. The 
lingering effects of the pandemic and some unavoidable internal 
resource constraints have limited the Committee’s formal 
meetings in the year; our aim is for the Committee to meet 
quarterly in 2022.

Categorisation of risks
During 2021 the Business Risk Management Committee has 
developed a revised risk categorisation process that has been 
reviewed and approved by the Board. The new risk categories 
are briefly summarised below:
 –

Strategic risks. These are risks often caused by external 
events that typically might affect broad economic or market 
conditions. Strategic risks will generally be managed through 
mitigations undertaken at a strategic level.

 – Operational risks. These are risks and uncertainties faced 
in the course of conducting normal business activities via 
established procedures and systems. Operational risks will 
typically be driven by internal events and will be managed 
and mitigated through control activities.

 – Reputational risks. These are risks that some kind of 

negative circumstance could impact the brand reputation 
and/or image of the Group or its businesses in the wider 
marketplace. Mitigations are often specific controls or 
procedures aimed at ensuring compliance with regulations 
or expectations.
Environmental risks. This risk category recognises the 
obligation of the Group to protect and positively impact the 
external environment. Risk management might typically be in 
the form of longer-term mitigation projects such as carbon 
footprint reduction or product range initiatives.

 –

Emerging risks
Business operations are conducted from centralised facilities 
in Oshkosh and Manchester, with short reporting lines. As a 
result, the Executive Directors are close to day-to-day matters, 
facilitating early identification of, and response to, shifting risk 
patterns. Emerging risks are a standing agenda item of the 
Business Risk Management Committee. Urgent issues arising 
will continue to be escalated as appropriate and discussed at 
regular Board meetings.

Outlined in the following tables are the current principal risks 
and uncertainties that would impact the successful delivery of 
the Group’s strategic goals. The list is not exhaustive and other, 
as yet unidentified, factors may have an adverse effect. 

36

4imprint Group plc Annual Report and Accounts 2021

Strategic risks 
Macroeconomic conditions

RISK AND DESCRIPTION

The Group conducts most of its operations in North America and would be affected by a downturn in general economic 
conditions in this region or negative effects from tension in international trade. In previous economic downturns the promotional 
products market has typically softened broadly in line with the general economy. Most recently, the economic downturn 
associated with the COVID-19 pandemic had a significant negative effect on demand for our products.

STRATEGIC RELEVANCE

DIRECTION

  Customer acquisition and retention could fall, impacting 

revenue in current and future periods.

  The growth and profitability levels called for in the Group’s 

strategic plan may not be achieved.

  Cash generation could be reduced broadly corresponding to 

a reduction in profitability.

mITIGATION

  Management monitors economic and market conditions to 

ensure that appropriate and timely adjustments are made to 
marketing and other budgets.

  The customer proposition in terms of promotions, price, 

value, and product range can be adjusted to resonate with 
customer requirements and budgets in changing economic 
climates.

  The Group’s balance sheet funding policy provides 

operational and financial flexibility to facilitate continued 
investment in the business through different economic cycles.

  Concerns remain with respect to virus variants 

and resulting restrictions in our markets, 
however our business model has proved to 
be resilient and continues to resonate with 
our target customers as demonstrated by the 
continued recovery of the business from the 
significant negative effects of the COVID-19 
pandemic.

  Global supply chain issues and international 

trade tensions continue to cause volatility in our 
North American and UK markets.

  Brexit uncertainty remains in the Group’s UK 

market, leading to a lack of business confidence.

  Recent inflationary pressures could drive up 
labour, product and transportation costs, 
affecting customer demand for our products. 

 Unchanged

Markets & competition

RISK AND DESCRIPTION

The promotional products markets in which the business operates are intensely competitive. New or disruptive business models 
looking to break down our industry’s prevailing distributor/supplier structure may become a threat. Buying groups and online 
marketplaces may allow smaller competitors access to improved pricing and services from suppliers. Private equity interest in the 
promotional products industry has increased in recent years, offering potential funding for existing competitors or new entrants. 

STRATEGIC RELEVANCE

DIRECTION

  The competitive landscape to date has been 

relatively consistent on the distributor side in 
our main markets.

 Unchanged

  Aggressive competitive activity or a disruptive new model 

could result in pressure on prices, margin erosion and loss of 
market share, impacting the Group’s financial results.
  The Group’s strategy based on achieving organic revenue 
growth in fragmented markets may need to be reassessed.

  Customer acquisition and retention could fall, impacting 

revenue in current and future periods.

mITIGATION

  Service level, price and satisfaction guarantees are an integral 

part of the customer proposition. Negative or changing 
customer feedback is investigated and addressed rapidly. 
Customers are surveyed regularly to monitor changing 
customer interests and perceptions. 

  Merchandising and supply chain teams have extensive 

experience in rapidly adapting the product range to meet 
evolving consumer demand. 

  Our aim is to position the business at the forefront of 

innovation in the industry, driven by an open-minded culture 
that is customer focused, embraces collaborative supplier 
relationships, and has an appetite for technology.

  Management closely monitors competitive activity in the 
marketplace including periodic market research studies.

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4imprint Group plc Annual Report and Accounts 2021

PRINCIPAL RISKS & UNCERTAINTIES CONTINUED

Effectiveness of key marketing techniques  
and brand development

RISK AND DESCRIPTION

The success of the business relies on its ability to attract new and retain existing customers through a variety of marketing 
techniques. These methods may become less effective as follows:
 –

TV/Video/Brand: Fluctuations in available inventory may cause the price of this technique to increase beyond our acceptable 
thresholds. The evolving nature of how consumers access this type of content can change our ability to effectively access 
our audience.

 – Online: Search engines are an important source for channelling customer activity to 4imprint’s websites. The efficiency of 

search engine marketing could be adversely affected if the search engines were to modify their algorithms or otherwise make 
substantial changes to their practices.

 – Offline: The flow of print catalogues and sample packages would be disrupted by the incapacity of the US Postal Service to 

make deliveries, for example due to natural disasters or labour activism. Pandemic conditions that lead to increased levels of 
people working from remote locations may diminish the effectiveness of this technique.

The evolving landscape around consumer data privacy preferences and data privacy legislation potentially affects all marketing 
techniques if it compromises our ability to access and analyse customer information or results in any adverse impacts to our 
brand image and reputation.

STRATEGIC RELEVANCE

DIRECTION

  Marketing diversification continues via the 

successful integration of a brand component to 
the marketing portfolio.

  The COVID-19 pandemic, in particular the trend 

towards ‘work-from-home’ has negatively 
impacted response rates for print catalogues. 
This has resulted in a successful redeployment of 
offline/print budget towards further investment 
in brand and online marketing.

  The business has significantly reduced the 

amount of data it shares, increasingly relying on 
first party data.

 Unchanged

If sustained over anything more than a short time period, 
an externally driven decrease in the effectiveness of key 
marketing techniques would cause damage to the customer 
file as customer acquisition and retention fall. This would 
affect order flow and revenue in the short-term and the 
productivity of the customer file over a longer period, 
impacting growth prospects in future years.

  Restrictive data privacy legislation or changes in consumer 
demands around data privacy could decrease the yield on 
our marketing activities and might increase compliance costs 
and the possibility of lawsuits.

mITIGATION

 TV/Video/Brand: Given that this is the newest element of 
our marketing portfolio, our utilisation of this technique is still 
at a relatively early stage of its development, allowing for a 
high degree of flexibility.
 Online: Management stays very close to new developments 
and emerging platforms in the online space. Efforts are 
focused on anticipating changes and ensuring compliance 
with both the requirements of providers and applicable laws.
 Offline: Developments in the US Postal Service are closely 
monitored through industry associations and lobbying 
groups. Alternative parcel carriers are continuously evaluated.
 Data privacy requirements and consumer data preferences 
are monitored closely and assessed

38

 
 
 
 
 
4imprint Group plc Annual Report and Accounts 2021

Operational risks 
Business facility disruption

RISK AND DESCRIPTION

The 4imprint business model means that operations are concentrated in centralised office, distribution and production facilities. 
The performance of the business could be adversely affected if activities at one of these facilities were to be disrupted, for 
example, by pandemic, fire, flood, loss of power or internet/telecommunication failure.

STRATEGIC RELEVANCE

DIRECTION

  The COVID-19 pandemic raised the risk of 

potential shutdown of one or all of our facilities, 
however the risk of a return to ‘lockdown’ type 
restrictions appears to be diminishing.

 Unchanged

  The inability to service customer orders over any extended 
period would result in significant revenue loss, deterioration 
of customer acquisition and retention metrics and diminished 
return on marketing investment.
  A significant portion of our apparel orders are embroidered 
in-house at our distribution centre, therefore disruption at 
this facility would impact our ability to fulfil these orders.
 The Group’s reputation for excellent service and reliability 
may be damaged.

mITIGATION

 Back-up and business continuity infrastructure is in place to 
ensure the risk of customer service disruption is minimised.
 Websites are cloud-based, and data is backed up 
continuously to off-site servers.
 Relationships are maintained with third party embroidery 
contractors to provide an element of back-up in the event of 
facility unavailability.
 A significant proportion of our office and customer service 
staff can work from home, mitigating some risk should offices 
become unavailable.

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4imprint Group plc Annual Report and Accounts 2021

PRINCIPAL RISKS & UNCERTAINTIES CONTINUED

Domestic supply and delivery

RISK AND DESCRIPTION

As a consequence of the Group’s ‘drop-ship’ distribution model, trading operations could be interrupted if: (i) the activities of a key 
supplier were disrupted and it was not possible to source an alternative supplier in the short-term; (ii) a key supplier’s own supply 
chain is compromised by ‘force majeure’ events in the country of original product manufacture, for example natural disasters, 
social/political unrest or pandemic; or (iii) the primary parcel delivery partner used by the business suffered significantly degraded 
service levels. As the Group continues to grow, the volume of orders placed with individual suppliers becomes significant.

STRATEGIC RELEVANCE

DIRECTION

Inability to fulfil customer orders would lead to lost revenue 
and a negative impact on customer acquisition and retention 
statistics.

  The Group’s reputation for excellent service and reliability 
may be damaged, leading to potential erosion of the value 
built up in the 4imprint brand.

  Risk is inherent in increasing supplier 

concentration, and the COVID-19 pandemic has 
increased this risk.

  The supply chain problems seen in the second 

half of 2021 have significantly heightened risk in 
this area and are still ongoing.

mITIGATION

 Increased

  A rigorous selection process is in place for key suppliers, with 
evaluation and monitoring of quality, production capability 
and capacity, ethical standards, financial stability and 
business continuity planning.

  Very close relationships are maintained with key suppliers, 
including a detailed shared knowledge of the supply end 
of the value chain, allowing swift understanding of and 
appropriate reaction to events.

  Wherever possible, relationships are maintained with suitable 

alternative suppliers for each product category.

  Secondary relationships are in place with alternative 

parcel carriers.

Failure or interruption of information technology  
systems and infrastructure

RISK AND DESCRIPTION

The business is highly dependent on the efficient functioning of its IT infrastructure. An interruption or degradation of services at 
any 4imprint operational facility would affect critical order processing systems and thereby compromise the ability of the business 
to deliver on its customer service proposition.

STRATEGIC RELEVANCE

DIRECTION

  The IT platform is mature, and performance has 
been efficient and resilient, including through 
the COVID-19 pandemic with high levels of staff 
working from home.

 Unchanged

In the short-term, orders would be lost and delivery deadlines 
missed, decreasing the efficiency of marketing investment 
and impacting customer acquisition and retention.

  Revenue and profitability are directly related to order flow 

and would be adversely affected as a consequence of a major 
IT failure.

  Depending on the severity of the incident, longer-term 

reputational damage could result.

mITIGATION

  There is continuous investment in both the IT team supporting 

the business and the hardware and software system 
requirements for a stable and secure operating platform.

  Back-up and recovery processes are in place, including 

immediate replication of data to an alternative site, to minimise 
the impact of information technology interruption.

  Cloud-based hosting for eCommerce and elements of back 

office functionality.

40

 
 
4imprint Group plc Annual Report and Accounts 2021

Reputational risks 
Cyber threats

RISK AND DESCRIPTION

Malware, ransomware and other malicious cyber threats can lead to system failure and/or unauthorised access to and 
misappropriation of customer data, potentially leading to reputational damage and loss of customer confidence. This is a rapidly 
changing environment, with new threats emerging on an almost daily basis.

STRATEGIC RELEVANCE

DIRECTION

  The general incidence and publicity around 

cyber-crime continues to increase.

 Increased

  Revenue and profitability are directly related to order flow 

and would be adversely affected as a consequence of system 
compromise.

  A significant security breach could lead to litigation and 

losses, with a costly rectification process. In addition, it might 
be damaging to the Group’s reputation and brand.

  An event of this nature might result in significant expense, 

impacting the Group’s ability to meet its strategic objectives.

mITIGATION

  The business employs experienced IT staff whose focus is to 

identify and mitigate IT security vulnerabilities. 
Investment in software and other resources in this area 
continues to be a high priority.

  Technical and physical controls are in place to mitigate 
unauthorised access to customer data and there is an 
ongoing investment process to maintain and enhance the 
integrity and efficiency of the IT infrastructure and its security.
  Due to the ever-evolving nature of the threat, emerging cyber 
risks are addressed by the IT security team on a case-by-case 
basis.
 Third party cyber security consultants are employed as and 
when appropriate.

Supply chain compliance & ethics

RISK AND DESCRIPTION

Our business model relies on direct (tier 1) and indirect (tier 2 & 3) relationships with suppliers located both within our primary 
markets and at overseas locations. 4imprint has for many years had very high ethical expectations for supply chain compliance, 
but there is always a risk that our wider supply chain partners may, from time to time, not comply with our standards or 
applicable local laws.

STRATEGIC RELEVANCE

DIRECTION

  Significant or continuing non-compliance with such standards 
and laws could result in serious damage to our reputation 
and brand image.

  This could have an adverse effect on our ability to acquire 

and retain customers and therefore our longer-term revenue 
prospects and financial condition.

  Our supplier compliance programme is 

well established.

  The COVID-19 pandemic has restricted 

opportunities for visits to and audits of both 
domestic and overseas supplier locations. 

 Increased

mITIGATION

  Key tier 1 suppliers must commit to cascading our ethical 

sourcing expectations down to their tier 2 and tier 3 supply 
chain partners.

  Specifically, we require our suppliers to comply with our 

supplier compliance documentation, including the ‘4imprint 
Supply Chain Code of Conduct’ and the ‘4imprint Factory & 
Product Compliance Expectations’ document.

  We are active in promoting audit coverage of our supply 

chain at many levels, and in ensuring that product safety and 
testing protocols are adequate and up to date. 

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4imprint Group plc Annual Report and Accounts 2021

PRINCIPAL RISKS & UNCERTAINTIES CONTINUED

Legal, regulatory, and compliance

RISK AND DESCRIPTION

We are subject to, and must comply with, extensive laws and regulations, particularly in our primary US market. An example is 
data privacy legislation.

STRATEGIC RELEVANCE

DIRECTION

If we or our employees, suppliers and other partners fail to 
comply with any of these laws or regulations, such failure 
could subject us to fines, sanctions or other penalties that 
could negatively affect our brand, reputation and financial 
condition.

mITIGATION

  Consultation with consultants, subject matter experts, 

specialist external legal advisers and Government agencies 
as appropriate.

  Obligations continue to be complied with  

and monitored.

 Unchanged

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4imprint Group plc Annual Report and Accounts 2021

Environmental risks 
Climate change

RISK AND DESCRIPTION

Climate change potentially affects our operations, facilities, supply chain, team members, communities and our customers 
in a variety of ways. As such, it presents a multitude of risks to the business and threatens our ability to achieve our 
strategic objectives.

STRATEGIC RELEVANCE

DIRECTION

  There is an increasing sense of urgency globally, 
and as such, the risks in this area will increase  
as well.

 Increased

  Extreme weather-related events that impact our customers 
and/or our suppliers can have ‘episodic’ negative impact on 
revenue, customer acquisition and retention, and they can 
also cause increases to our product and distribution costs. 
Some of our suppliers are located in geographic areas that 
are subject to increased risk for these events.

  Further, if the business is not seen to be taking deliberate 
and tangible actions to reduce its GHG emissions, the 
Group’s reputation and brand may be damaged.

mITIGATION

  The flexible nature of our ‘drop-ship’ model allows for 

relatively rapid adjustment to episodes of extreme weather. 
The business has very low customer concentration which 
helps mitigate an element of the risk as well. 

  The business became ‘carbon neutral’ in 2021 in respect of 
Scopes 1 and 2 and meaningful elements of Scope 3, a year 
earlier than originally targeted.

  Management is actively monitoring and measuring progress 
towards further environmental goals, most notably further 
GHG reductions in Scopes 1 and 2 and meaningful elements 
of Scope 3.

Products and market trends

RISK AND DESCRIPTION

The transition to a low carbon economy may lead to changing product trends or consumer preferences that render certain 
products undesirable or obsolete whilst increasing demand for others.

STRATEGIC RELEVANCE

DIRECTION

  Failure to anticipate accurately and respond to trends 

  The transition to a low carbon economy is driving 

and shifts in consumer preferences by adjusting the mix 
of existing product offers may lead to lower demand for 
our products, impacting our market position and ability to 
generate revenue growth.

mITIGATION

  Our merchandising teams actively collaborate with our 

suppliers to continuously curate our range of products to 
adapt and meet the needs and tastes of our customers.
  Our better choices™ initiative has been launched to highlight 

promotional products that have sustainable attributes, giving 
our customers the ability to research product attributes and 
supplier standards and certifications related to sustainability, 
environmental impact, workplace culture and more.

changes in consumer preferences towards 
sustainable products.

  However, most of the products in our broad 
range are also sold unbranded in the retail 
setting, with the pace of the transition towards 
sustainable choices likely to remain quite 
manageable.

 Unchanged

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4imprint Group plc Annual Report and Accounts 2021

STAKEHOLDER ENGAGEMENT

The following disclosure 
describes how the Directors 
have had regard to the 
matters set out in section 
172 (1) (a) to (f) and forms the 
Directors’ statement required 
under section 414CZA of the 
Companies Act 2006.

Section 172 Statement
4imprint’s key stakeholders and outcomes are set out along with 
our Business Model on pages 18 and 19. Our Board members 
understand and embrace the responsibility of balancing the 
interests of this wide stakeholder base. A strong and distinctive 
culture encouraging responsible practice has been deeply 
embedded at all levels of our business for many years. Our team 
members observe clear guiding principles that drive ethical 
interactions with, and generate positive outcomes for, our 
key stakeholders. 

The Board of 4imprint sets the tone by nurturing, monitoring 
and reaffirming these principles, and demonstrating through 
its discussions and actions that the interests of stakeholders 
are central to its decision-making. Within this framework, the 
Directors discharge their duties by monitoring and assessing 
stakeholder interests in two primary ways:
(i)  Regular information flow from the Executive Directors.  
The Executive Directors are directly involved in day-to-day 
business operations as a result of a flat organisational 
structure and a business model conducted from centralised 
facilities. The Non-Executive Board members receive regular 
written and verbal business updates from the Executive 
Directors via monthly reports, face-to-face at regular Board 
meetings and between Board meetings as required.

(ii)  Direct engagement of Board members.  

Directors are expected, where appropriate, to engage 
directly with, or on behalf of, stakeholders. In particular, the 
Chairman, Senior Independent Director, Board Committee 
Chairs and ‘Employee Voice’ Director seek to understand 
the needs and priorities of each stakeholder group and are 
encouraged to engage independently with stakeholders 
depending on the issue in question.

The Directors consider the interests of each of our key 
stakeholder groups when considering their duties under 
s172 and take into account the information gathered through 
engagement with these stakeholders when determining the 
Group’s strategies and key decisions.

A summary of our stakeholder engagement activities, (together 
with the issues and factors the Directors have considered in 
respect of our stakeholders in complying with section 172 (1) (a) 
to (f)) is set out in the following tables.

44

Team members

wHAT’S ImPORTANT

Investment in our people is a key driver of our competitive 
advantage (see Strategic Objective on page 10). We can 
only deliver a remarkable customer experience if we 
have exceptional team members who subscribe to our 
principles and values. We engage with our team members 
to ensure that we are fostering a safe, diverse and 
inclusive environment that they are happy to work in and 
a culture that they identify with. See pages 21 to 23 for 
further discussion on people and culture.

ENGAGEmENT

 – Open and honest culture involving regular 

communications/updates with team members, whether 
in-person, via our in-house social media platform or by 
email/video call for team members working from home
 – Competitive, merit-based compensation, excellent benefits 

package and opportunity for results-based bonus

 – Ability to participate in the Group’s success through bonus 

plans and share ownership (ESPP and SAYE plans)
 – Wide range of training and development opportunities 

 –

 –

available for team members (see Sustainability on page 22)
The Executive Directors are based at the Oshkosh site and 
have regular interaction with team members
Site visits by Chairman and NEDs, usually including an 
annual two-day visit and Board meeting in Oshkosh; not 
possible in 2021 due to COVID-19 restrictions

DECISIONS, ACTIONS AND OUTCOmES

 – Re-affirmed our commitment to a people-led 

approach; 
 – Protection and retention of our team as our 

first priority

 – No enforced lay-offs 
 – Benefits package not diluted

 – Monitored the continuing impact of the COVID-19 

pandemic on the business, prioritising employee 
health and safety and compliance with laws 
and regulations
Further investment in and development of enhanced 
work from home capabilities

 –

 – Continuous development and cultivation of 4imprint 

culture and working environment, including enhanced 
articulation of DEI principles

 – Return to pay increases in 2021 after pandemic-driven 
wage freeze, including re-basing of starting/lower end  
of wage scale

 – Good participation rates in 2021 US employee share 

ownership (ESPP) plan

 – Regular input from the NED with responsibility 

for championing the interests of team members 
(‘Employee Voice’), including review of third party 
annual detailed employee survey
Low staff turnover rates; a good result at a very 
stressful time for the business

 –

 
4imprint Group plc Annual Report and Accounts 2021

Customers

Suppliers

wHAT’S ImPORTANT

wHAT’S ImPORTANT

Our suppliers are integral to the ‘drop-ship’ pillar of our 
business model. Effective supplier partnerships are 
fundamental to providing the remarkable customer 
service and efficient, on-time delivery of great products 
that meet the functional, safety and environmental 
requirements that are essential to the success of the 
business. Our supplier relationships are discussed in 
more detail on pages 23 and 24.

ENGAGEmENT

 – Regular meetings, information sharing and site visits 
(where possible given pandemic-related restrictions)
Supplier agreements and expectation setting
4imprint ‘Supply Chain Code of Conduct’
Visits, in conjunction with suppliers, to offshore 
factories where the base product is manufactured; 
programme further curtailed in 2021 due to pandemic

 –
 –
 –

 – Cooperation with suppliers in marketing campaigns

DECISIONS, ACTIONS AND OUTCOmES

 –

In 2021 we worked closely with our suppliers to 
address the extensive and disruptive supply chain 
issues that came to the fore in the second half of  
the year

 – Renewed focus on product range development  

in the context of a rapidly changing product mix,  
including some further development of exclusive  
and ‘own-brand’ products

 – Retained our commitment to paying all suppliers  

 –

promptly to terms
4imprint’s Social & Ethical Principles Statement 
was updated and reissued in 2021 

 – Annual review of Modern Slavery Statement

Our purpose (see inside front cover) revolves around 
providing relevant, quality promotional products to 
our customers to help them convey their message. 
Our customers rely on us to make them and their 
organisations look good.

ENGAGEmENT

 –

Emphasis on providing remarkable customer service 
within a culture of continuous improvement 
 – Guiding each customer to their ‘perfect product’; 

product quality, safety, price and range development

 – Regular customer surveys
 – Periodic extensive customer market research projects 
Team members empowered to make decisions in the 
 –
customer’s interest, and managers (up to and including 
CEO) available to address customer concerns 

 – Responsible use of personal data

DECISIONS, ACTIONS AND OUTCOmES

 –

Successful re-calibration of the marketing mix 
including reallocation of funds away from print 
catalogues and towards brand (primarily TV) to 
resonate with shifts in customer behaviour and 
working patterns 

 – Ongoing development of a curated, easy to access 
range of products allowing customers to make 
informed decisions over what they purchase

 – Renewed focus on service quality; this was particularly 

important in the second half of 2021 given the 
disruption to the fulfilment and delivery of customer 
orders caused by supply chain issues

 – Monitoring of product trends and developments; 

particularly important in the market conditions created 
by the COVID-19 pandemic

 – Continued focus on ethical sourcing and product 

 –

safety/compliance
Launch of better choices™ initiative to highlight 
promotional products that have sustainable attributes, 
giving our customers the ability to research product 
features and supplier standards and certifications 
related to sustainability, environmental impact, 
workplace culture and more (see page 29)

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4imprint Group plc Annual Report and Accounts 2021

STAKEHOLDER ENGAGEMENT CONTINUED

Community

Pension Plan Trustee 
and members

wHAT’S ImPORTANT

wHAT’S ImPORTANT

Most of our team members live locally to their place of 
work, so it is clearly in our interests to have a positive 
influence in our local communities. This begins with 
stable and competitively remunerated employment, 
extending to involvement in many community activities. 
Our community involvement initiatives are described 
more fully on page 23. 

ENGAGEmENT

 – Paid time off work for our team members to 

 –

volunteer for a local charity or non-profit organisation
Support and sponsor many local organisations, 
events and good causes

 – Donations of promotional products for events
‘one by one®’ charitable giving programme
 –

DECISIONS, ACTIONS AND OUTCOmES

 –
Impact of 4imprint volunteers in the community
 – Charitable donations – over 1,200 ‘one by one®’ 
charitable grants made in 2021, despite the 
restrictions presented by COVID-19

 – Use the power of promotional products to spread 

 –

the message
4imprint’s profile and reputation in the local 
community enhanced, improving our ability to attract 
and retain high quality, locally-based team members 
in very tight labour markets

The Group sponsors a legacy defined benefit pension 
scheme (the “Plan”). We are fully committed to 
satisfying our pension obligations in full, with the ultimate 
aim of full funding and complete de-risking of the 
remaining liability. 

ENGAGEmENT

 – Regular interaction with the Trustee of the Plan
 – Regular advice from our own pension consultants
 – Periodic evaluation of Plan funding

DECISIONS, ACTIONS AND OUTCOmES

 – Board updates on Plan funding level and pension  

matters generally

 – Contributions paid into the Plan at the agreed level 

 –

throughout 2021
Significantly improved funding level for the Plan as a 
result of regular contributions, funding of transfers 
out and ‘lump sum’ of £7.5m ($9.1m) paid into the 
Plan in May 2020, all as agreed with the Trustee
 – Well-articulated eventual ‘endgame’ for the Plan, 

leading to final de-risking phase with agreed target 
of full funding on a buyout basis by mid 2024

46

4imprint Group plc Annual Report and Accounts 2021

The Strategic Report was 
approved by the Board on 
15 March 2022.

KEVIN LYONS-TARR 
CHIEF EXECUTIVE OFFICER 

DAVID SEEKINGS
CHIEF FINANCIAL OFFICER

Shareholders

wHAT’S ImPORTANT

We aim to attract Shareholders whose requirements 
are aligned with our strategic objectives, and who are 
interested in a long-term holding in our Company. 
This involves a good understanding of our strategic 
objectives, our business model and our culture.

ENGAGEmENT

Our key Shareholder engagement activities are:
 – Annual Report & Accounts
 –
Investor Relations website
 – Annual General Meeting (“AGM”)
 – Results announcements, investor roadshows and 

periodic trading/performance updates

 – Meetings and calls throughout the year with existing 
and potential investors, including ESG/Compliance 
departments

 – Meetings with Chairman, NEDs and Company 

Secretary as required

DECISIONS, ACTIONS AND OUTCOmES

 –

Frequent communication and active governance 
at Board level, including timely communications 
to the market of the effects of the pandemic and 
associated supply chain difficulties on the business, 
and mitigating actions taken addressing order 
intake, operational adjustments and the Group’s 
liquidity position

 –

 –

 – Detailed Board review and re-affirmation of growth 
strategy and evolution of the marketing portfolio
Involvement of Company Secretary and Chairman  
in ESG discussions with Shareholders and  
compliance agencies
Shareholder register and investor relations activity 
regularly reviewed by the Board
Emphasis on culture, ethics and sustainability in  
Board discussions
Extensive review of Remuneration Policy and 
Shareholder consultations in preparation for 
requesting Shareholder approval at the AGM in  
May 2021

 –

 –

 – Re-introduction of Interim and Final dividend 

payments

 – Recruitment of two additional NEDs with 

complementary skills to existing Board members 
and addressing diversity guidelines

47

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4imprint Group plc Annual Report & Accounts 2021

CORPORATE GOVERNANCE REPORT

Building a  
sustainable  
business  
reflecting our  
identity & values 

Chairman’s introduction 
On behalf of the 
Board of 4imprint 
Group plc, I am 
pleased to introduce 
the 2021 Corporate 
Governance Report.

48

4imprint Group plc Annual Report & Accounts 2021

The Board remains committed to strong and appropriate 
corporate governance, and supports the principles and 
provisions contained in the UK Corporate Governance 
Code 2018 (the “Code”). I am pleased to confirm that 
in the 2021 financial year 4imprint has operated in full 
compliance with the Code.

On behalf of the Board, I would like to 
congratulate the Group Environmental 
Committee on achieving its stated 
CarbonNeutral® goal one year early, in 
addition to making substantial progress 
on other important initiatives. More detail 
on our progress can be found in the 
Sustainability section on pages 20 to 29 
of the Strategic Review.

I am extremely proud of the Board’s 
work in 2021 in supporting the executive 
and leadership team in managing the 
business’s recovery from the pandemic, 
whilst at the same time, maintaining 
high standards of corporate governance. 
I would like to thank my fellow Directors 
for their continued commitment and 
contribution to 4imprint.

PAUL MOODY
CHAIRMAN
15 March 2022

This Corporate Governance Report 
contains:
 – Details of the Board of Directors
The Statement on Corporate 
 –
Governance
The Report of the Nomination 
Committee
The Report of the Audit Committee
The Report of the Remuneration 
Committee 
The Directors’ Report

 –
 –

 –

 –

During 2021 we welcomed three new 
Non-Executive Directors to the Board 
of 4imprint. In March, we appointed 
John Gibney, who succeeded John 
Warren as Chair of the Audit Committee 
after John’s retirement at the AGM 
in May. In September, with a view to 
strengthening the depth and diversity 
of our Board, we appointed Lindsay 
Beardsell and Jaz Rabadia. Lindsay 
brings extensive legal, governance and 
commercial experience and Jaz has 
an impressive background in energy 
management and sustainability. We 
look forward to benefitting from 
their contribution to the Board in the 
years ahead. 

In 2021 the Board has devoted 
considerable time to discussion of 
the Group’s ESG agenda. In particular, 
the Directors focused on supporting 
management in the development 
and execution of several exciting and 
deliverable sustainability initiatives. 

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49

 
 
 
 
4imprint Group plc Annual Report & Accounts 2021

BOARD OF DIRECTORS

Committees:
n Audit Committee
n Nomination Committee
n Remuneration Committee
n Chair
C

PAUL MOODY 
NON-eXeCUtIve CHAIRMAN

KevIN LYONS-tARR 
CHIeF eXeCUtIve OFFICeR

Appointed as Non-executive Director in February 2016 and 
became Non-executive Chairman in December 2016.
Paul currently serves on the Board of Card Factory plc as 
Non-Executive Chairman. He was previously Non-Executive 
Chairman of Johnson Service Group plc and a Non-Executive 
Director of Pets at Home Group plc. Paul has extensive 
public company experience spending 17 years at Britvic plc, 
including the last eight years as Chief Executive. Prior to that, 
he held a number of senior appointments in sales and HR, 
with companies including Grand Metropolitan plc and Mars.

Appointed as executive Director in June 2012 and  
became Chief Executive Officer in March 2015.
Based in Oshkosh, Wisconsin, Kevin has been with the 
business since 1991, serving in several capacities, including 
Chief Information Officer and Chief Operating Officer. 
He was appointed President of the Direct Marketing business 
in 2004 and has led its substantial growth since then.

DAvID SeeKINGS 
CHIeF FINANCIAL OFFICeR

JOHN GIBNeY n  n  n 
INDePeNDeNt NON-eXeCUtIve DIReCtOR

C

Appointed as Chief Financial Officer in March 2015.
David is a chartered accountant, having trained and 
qualified with KPMG. David has been with the 4imprint 
Group since 1996, initially as Group Financial Controller, 
moving to the USA in 2000 to become Chief Financial Officer 
of 4imprint Direct Marketing, based in Oshkosh, Wisconsin.

Appointed as a Non-executive Director in March 2021.
John is a Chartered Accountant who has extensive public 
company experience, having served for 17 years as Chief 
Financial Officer of Britvic plc, a leading European soft 
drinks business, where he was responsible for finance, legal, 
estates, risk management, quality, safety and environment 
and procurement. Prior to joining Britvic John was Senior 
Corporate Finance & Planning Manager for Bass plc, and 
prior to that role, Finance Director and subsequently Deputy 
Managing Director of Gala Clubs. John has previously been 
a Non-Executive Director and Chair of the Audit Committee 
at PureCircle PLC and Dairy Crest PLC.

50

4imprint Group plc Annual Report & Accounts 2021

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CHARLeS BRADY n   n  n 
SeNIOR INDePeNDeNt NON-eXeCUtIve DIReCtOR

C

CHRIStINA (tINA) SOUtHALL n   n  n 
C
INDePeNDeNt NON-eXeCUtIve DIReCtOR

Appointed as Non-Executive Director in June 2015. 
Charles is a solicitor and was the founder and Managing 
Director of Central Law Training Limited which, during his 
leadership between 1987 and 2002, became the largest 
provider of post-qualification legal training in the UK. 
Wilmington plc, a company listed on the London Stock 
Exchange, acquired Central Law Training in 1999. Charles 
remained with the business becoming Chief Executive of 
Wilmington plc in 2002, a post which he held until 2014. 
Charles has also served as a Non-Executive Director of 
both Hatton Blue Limited, a start-up IT company, and the 
PPA (Professional Publishers Association).

Appointed as Non-Executive Director in May 2019. 
Tina is the Executive Vice President – People for Bally 
Interactive which is a NYSE listed company operating 
some of the world’s biggest casinos, iGaming and sports 
media sites. Prior to this, Tina held executive sales and 
marketing roles at Vodafone Group Plc, culminating in her 
appointment as Regional Director, Northern Europe for 
Vodafone Global Enterprise, and she served as a long-
standing Trustee of The Vodafone Foundation. Prior to 
joining Vodafone, Tina held senior positions at Avis Europe 
and at the RAC.

LINDSAY BeARDSeLL 
INDePeNDeNt NON-eXeCUtIve DIReCtOR

JAZ RABADIA 
INDePeNDeNt NON-eXeCUtIve DIReCtOR

Appointed as a Non-executive Director in September 2021.
Lindsay is currently Executive Vice President and General 
Counsel at Tate & Lyle plc, the global supplier of food and 
beverage ingredients, which she joined in 2018. In addition 
to her extensive legal and governance background, Lindsay 
brings a breadth of commercial experience, both in the UK 
and internationally, having previously worked as General 
Counsel at Ladbrokes Coral plc, SuperGroup plc and 
Gazprom Energy Group. She is a graduate of European 
Law from the University of Warwick.

Appointed as a Non-executive Director in September 2021.
Jaz is a Chartered Energy Manager with over 14 years 
of experience in energy, recycling and sustainability 
roles. She is currently Head of Responsible Business and 
Sustainability at Just Eat Holding Ltd, an online food order 
and delivery service, which she joined in December 2021. 
Prior to this she was Director of Energy, Sustainability and 
Social Impact at WeWork and she has also held senior 
positions at Starbucks Coffee Company and Sainsbury’s 
Supermarkets Ltd. In 2015 Jaz was awarded an MBE for 
services to sustainability in the energy management sector 
and promoting diversity amongst young people in the 
STEM sectors.

51

 
 
 
 
4imprint Group plc Annual Report & Accounts 2021

STATEMENT ON CORPORATE GOVERNANCE

Statement of compliance with the UK Corporate 
Governance Code
The Board supports the principles and provisions of the UK 
Corporate Governance Code 2018 (the “Code”). The Code sets out 
guidance on how companies should be directed and controlled to 
follow good governance practice. Companies listed in the UK are 
required to disclose how they have applied the main principles 
and whether they have complied with the Code’s provisions 
throughout the financial year. Where the provisions have not 
been complied with, companies must provide an explanation. 

For the year ended 1 January 2022, the Board considers that the 
Company has complied with the provisions of the Code.

The 2018 Code is publicly available on the FRC website.

Role of the Board
The primary responsibility of the Board is to promote the long-
term success of the Company and to look after the interests 
of all of its stakeholders. The Board has responsibility for 
the management, direction and performance of the Group 
and is committed to delivering the Group’s strategy through 
meaningful engagement with all stakeholder groups. 

The Board is also responsible for determining risk appetite, 
establishing procedures to manage risk and overseeing the 
Group’s internal control framework. This involves undertaking 
appropriate assessments of the Group’s emerging and principal 
risks, monitoring the Group’s risk management and internal 
control systems and reviewing their effectiveness. The Board is 
assisted in fulfilling these responsibilities by the Audit Committee 
and the Business Risk Management Committee. The aim of 
these procedures is to manage and mitigate the risk of any 
failure to meet business targets and can only provide reasonable 
and not complete assurance against such failures.

The Board is the decision-making body for all matters material 
to the Group’s finances, strategy and reputation. The powers 
of the Company’s Directors, as well as the rules relating to 
the appointment and removal of Directors, are set out in the 
Company’s Articles of Association, which can be found on the 
Company’s website at https://investors.4imprint.com/investors/
shareholder-information/agm-company-documents/.

The Chairman is responsible for leadership of the Board and 
ensuring its effectiveness. The Chairman promotes a culture of 
openness and debate and ensures that each Board member is 
given opportunity to contribute their views to each topic under 
discussion. 

Board composition and structure
As at the date of this report, the Board comprised eight 
members, namely the Independent Non-Executive Chairman, 
five Independent Non-Executive Directors and two Executive 
Directors, being the Group Chief Executive Officer and the 
Group Chief Financial Officer. The biographies of the Directors 
can be found on pages 50 and 51. 

On 8 March 2021 the Board appointed John Gibney as a Non-
Executive Director. John replaced John Warren as Chair of the 
Audit Committee following his retirement from the Board at 
the close of the 2021 AGM. On 1 September 2021 the Board 
appointed Lindsay Beardsell and Jaz Rabadia as Non-Executive 
Directors. Details of the recruitment process are included in the 
Nomination Committee Report on pages 57 to 59.

The Board is satisfied that there is a sufficient balance between 
Executive and Non-Executive Directors on the Board to ensure 
that no one individual has unfettered decision-making powers 
and that the Board has the appropriate balance of skills, 
experience, independence and knowledge of the Group to 
enable it to discharge its duties and responsibilities effectively. 

Having undertaken a review of the Non-Executive Directors’ 
outside commitments, the Board is satisfied that all Non-
Executive Directors have sufficient time available to allocate to 
the Company in order to discharge their duties effectively.

The role of the Non-Executive Directors includes assisting in the 
development of strategy; monitoring the integrity of financial 
information and systems of risk management; reviewing the 
performance of management including the alignment of 
performance with Company culture and values; assisting the 
Company in engaging effectively with all its stakeholders; and 
determining the appointment, removal and remuneration of 
Executive Directors. 

The current Non-Executive Directors have letters of appointment 
for three years from 1 February 2022 for Paul Moody, 8 May 
2019 for Tina Southall, 8 March 2021 for John Gibney, 11 June 
2021 for Charles Brady, and 1 September 2021 for Lindsay 
Beardsell and Jaz Rabadia. These letters are available for 
inspection by any person at the Company’s registered office 
during normal business hours and also at the AGM. 

Operation of the Board
The Board has a formal schedule of matters reserved for its 
decision. This schedule was updated during 2020 to reflect the 
recommendations of the FRC’s Guidance on Board Effectiveness 
and the requirements of the Code. The schedule was re-
considered and approved by the Board at its meeting on 
14 December 2021. 

The schedule of matters reserved for the Board includes, but is 
not limited to:
 – Considering and approving the Group’s purpose, values and 

strategic aims and objectives.

 – Overseeing the Group’s operations, management and 

performance.

 – Approving any changes to the Group’s capital, corporate or 

management structures.

 – Approving Interim and Final results announcements and the 

Annual Report and Accounts.

 – Approval of dividend policy, declaration of interim dividend 

and recommendation of final dividend.

 – Maintaining a sound system of internal control and risk 

management.

 – Approval of major capital expenditure and commercial 

 –

agreements.
Ensuring effective communications with Shareholders and 
the market.

 – Overseeing Board structure, membership and continuity.
 – Determining the Remuneration Policy for Directors, 

Company Secretary and senior executives.

 – Approving delegation of authority to Board committees and 

 –

executive management.
Ensuring that appropriate corporate governance procedures 
are in place.

 – Approval of Group policies and statements.
 – Review and approval of any other matter likely to have a 

material impact on the Group.

52

 
4imprint Group plc Annual Report & Accounts 2021

Board Committees
The Board has three permanent Committees being the Audit 
Committee, the Nomination Committee and the Remuneration 
Committee. Other than the Committee members, further 
participants may attend by invitation of the Committee. Each 
Committee’s roles and responsibilities are set out in formal 
terms of reference which were re-considered and approved by 
the Board at its meeting on 14 December 2021. Reports from 
each of these Committees are provided on pages 57 to 77.

Board information and support
The Chairman, in conjunction with the Company Secretary, 
ensures that the Board receives accurate, timely and clear 
information. In advance of each meeting, the Board receives 
an agenda for the meeting, minutes of the previous meeting, 
detailed financial information on the performance of the 
business and items for discussion. This enables the Directors to 
make informed decisions on the corporate and business issues 
under consideration. Additionally, all Directors have access to 
senior management should they require additional information 
on the items to be discussed. 

As a consequence of the travel restrictions in place due to the 
COVID-19 pandemic, the UK-based Non-Executive Directors 
were unable to visit the 4imprint site in Oshkosh, Wisconsin 
during 2021. Instead, the annual strategy review day in 
November was held online and included presentations from and 
discussions with members of the Senior Management Team. 

The Company provides resources, as appropriate, to enable 
Directors to update their skills and knowledge, including an 
induction programme for new Directors joining the Board. 
Independent professional advice is available to all Directors as 
required, at the Company’s expense. All Directors have access 
to the advice and services of the Company Secretary and may 
address issues to the Senior Independent Non-Executive 
Director, if required. The Non-Executive Directors meet from 
time to time without the Executive Directors being present.

Directors’ conflicts of interest
The Companies Act 2006 codifies the duty of the Directors to 
avoid a situation in which they have, or could have, an interest 
that conflicts, or may possibly conflict, with the interests of the 
Company. A Director will not be in breach of that duty if the 
relevant matter has been authorised in accordance with the 
Articles of Association by the other Directors. Each Director 
has confirmed that they are aware of the need to notify the 
Company of any potential conflict of interest. 

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The Board delegates other specific responsibilities to its 
principal committees: the Audit Committee, the Nomination 
Committee and the Remuneration Committee. The details of the 
Board Committees and their activities are set out on pages 57 
to 77. 

The Board is ultimately responsible for oversight of the 
Group’s environmental initiatives and climate-related risks and 
opportunities, including oversight of the Group Environmental 
Committee. Further details regarding governance in this area are 
given in the Sustainability section on pages 24 and 25.

The Board delegates day-to-day management of the Group to 
the Executive Directors. Detailed management accounts and 
operational reports are distributed to the Board on a monthly 
basis, in addition to information prepared for presentation at 
regular Board meetings.

The Board has at least six scheduled meetings per year and 
additional Board meetings are convened as and when required. 
In order to address the ongoing challenges arising from the 
effects of the COVID-19 pandemic, additional Board meetings 
were held during 2021. Board and Committee meetings were 
primarily held online during 2021, with the September Board 
meeting being a hybrid meeting with the UK-based Directors 
meeting in person and the US-based Directors attending virtually. 

A table detailing the number of Board and Committee meetings 
held during the period and attendance by Directors at those 
meetings is set out below:

Board 
meetings

Audit 
Committee 
meetings

Nomination 
Committee 
meetings

Remuneration 
Committee
meetings(i)

Number of 
meetings 
in 2021

P. Moody
K. Lyons-Tarr
D. Seekings
L. Beardsell (ii)
C. Brady
J. Gibney (iii)
J. Rabadia (ii)
C. Southall
J. Warren (iv)

9

9
9
9
2
9
7
3
9
4

2

2*
2*
2*
0
2
2**
0
2
1

5

5*
5*
5*
1*
5
3**
1*
5
3

3

3*
3*
3*
1*
3
1
1*
3
2

*  By invitation.
**  One meeting by invitation.
(i)   None of the Executive Directors were present at the time at which the 

Remuneration Committee considered and made decisions regarding the 
remuneration of the Executive Directors.

(ii)   Lindsay Beardsell and Jaz Rabadia joined the Board on 1 September 2021.
(iii)  John Gibney joined the Board on 8 March 2021.
(iv)  John Warren retired from the Board on 18 May 2021.

All Board and Committee meetings are minuted by the Company 
Secretary and these minutes are formally approved at the 
following Board meeting. Board minutes contain details of the 
Directors’ decision-making processes and any concerns raised 
by Directors. 

53

 
 
 
 
4imprint Group plc Annual Report & Accounts 2021

STATEMENT ON CORPORATE GOVERNANCE CONTINUED

Board activities in 2021

Strategy
 – Consideration of the Group’s strategy and associated 

planning in the context of ongoing challenges presented 
by the COVID-19 pandemic

 – Consideration and approval of proposed responses to 
the pandemic, including continued re-shaping of the 
marketing portfolio

 – Consideration of employee matters including 

prioritisation of employee health and wellbeing 
throughout the pandemic and the development of hybrid 
working arrangements 

 – Consideration of environmental initiatives to support 
CarbonNeutral® goal and review and approval of solar 
panel project to commence in 2022

Governance
 – Recruitment and induction of three new Non-Executive 
Directors, including one to act as Chair of the Audit 
Committee
Finalisation of the Remuneration Policy for approval at 
the 2021 AGM

 –

 – Discussion of company culture and employee 

engagement in light of continuing pandemic and evolving 
working from home arrangements, including reports from 
the Employee-Voice NED

 – Oversight of Group environmental initiatives
 – Review of Group’s key corporate policies and procedures, 
matters reserved for the Board and Terms of Reference 
of Committees
Internal Board Effectiveness Review

 –

Finance
 – Review and approval of full year and half year results
 – Review and approval of 2022 budget and three-year plan 

including scenario planning

 – Regular market updates on trading throughout COVID-19 

pandemic and supply chain challenges in H2 2021
 – Consideration of dividend policy throughout 2021 

including re-establishment of dividend payments through 
the 2021 interim dividend 

Risk management
 – Ongoing consideration and discussion throughout 2021 

on impact of and response to COVID-19 pandemic
 – Discussion of supply chain challenges and actions to 

address them

 – Review of principal risks and uncertainties
 – Ongoing development of Group risk matrix and internal 

control procedures
Initial planning to address requirements of BEIS proposals

 –

Throughout the period ending 1 January 2022 and in accordance with provision 28 of the Code, the Board has carried out a 
robust assessment of the principal risks and uncertainties and the possible longer-term emerging risks facing the Group, including 
those that would threaten its business model, future performance, solvency or liquidity. This is described in the Principal Risks & 
Uncertainties section on pages 36 to 43.

The Board has assessed the future prospects of the Group in accordance with provision 31 of the Code. Based on the results of this 
analysis, the Board has a reasonable expectation that the Group will be able to continue in operation and meet its liabilities as they 
fall due over the three-year period of their assessment. Details of the assessment performed by the Board, including an assessment 
of those risks most likely to impact the Group’s future prospects and viability, have been set out on pages 34 and 35.

Board Effectiveness Review
The Code requires the Board to conduct an external evaluation of the performance and effectiveness of the Board and its 
Committees every three years. During 2019 a Board Effectiveness Review was undertaken by independent external consultants 
Odgers Berndtson. In 2020 an internal Board Effectiveness Review was carried out by the Chairman and Company Secretary and 
during 2021, the Board has addressed the feedback from the review as set out as follows:

Feedback from 2020 Board 
Effectiveness Review

2021 Activities

Board interaction with the 
Senior Management team

Ongoing travel restrictions imposed due to the COVID-19 pandemic have made 
interaction between the Senior Management Team in the US and the UK-based NEDs 
more challenging. During 2021 online Board meetings have included presentations 
from members of the Senior Management Team; the Group Environmental Committee; 
and the Business Risk Management Committee. 

Tina Southall, the Employee-Voice NED, continues to have regular update calls with 
members of the US Human Resources Team and provides feedback to the Board. 

Board communication 
with stakeholders

Progress has been made on this during 2021, despite the communication challenges 
arising from the COVID-19 pandemic (see s172 statement on pages 44 to 47).

54

4imprint Group plc Annual Report & Accounts 2021

Feedback from 2020 Board 
Effectiveness Review

2021 Activities

Succession planning

John Gibney was appointed as a Non-Executive Director on 8 March 2021 and became 
Chair of the Audit Committee in May 2021 following the retirement of John Warren.

environmental initiatives

Jaz Rabadia and Lindsay Beardsell were appointed as Non-Executive Directors on 
1 September 2021. The induction of the new NEDs has been a key area of focus during 
H2 2021 and will continue in 2022.

The Nomination Committee has reviewed the succession plan for the Executive 
Directors. This has been developed into a plan with aims to address the training and 
experience gaps identified amongst the potential internal candidates.

Following the Board approval of the Environmental Framework in October 2020, 
considerable work has been undertaken during 2021 on environmental initiatives, 
primarily focussing on our stated CarbonNeutral® goal and our better choices™ initiative. 
For more information see pages 25 and 29.

During 2021, the internal Board Effectiveness Review was repeated. The review took the form of a questionnaire, with each Director 
asked to provide a score for each question and a written comment if appropriate. The questionnaire was supplemented by one-
to-one discussions between the Chairman and each of the Directors. The output of the evaluation was presented in a report to the 
Board at its December 2021 meeting and the Directors discussed the points raised by the review. Overall, the feedback from the 
evaluation was very positive. The main areas of focus identified for 2022 are set out below.

topic

Feedback

Succession planning and 
Senior Management team 
engagement

Considerable progress was made during 2021 in building the succession plan for the 
Executive Directors. 2022 will bring a sharper focus by adding appropriate resource 
to release time for potential internal candidates to build their broader Company 
knowledge and address knowledge/skill gaps.

eSG focus and initiatives

BeIS planning 

Post-pandemic recovery

Additionally, the NED group will increase their engagement with members of the Senior 
Management Team to continue to enhance their view about the talent strength and 
depth in the Group. Although the pandemic and the associated travel restrictions of 
the last two years have made this more challenging, progress has been made with 
members of senior management participating in meetings virtually. 

Although still at an early stage, during 2021 the Group made great progress in relation 
to developing and executing a sustainability strategy, initially centred on achieving 
Carbon Neutrality with respect to aspects of the business operations directly under 
our control, and initiatives to further develop our offering of products with verified 
sustainability characteristics. 2022 will see continued emphasis on our work to reduce 
our environmental impact. In addition, we will further expand our efforts to increase 
the positive impact that we have on our communities and continue to build the already 
very strong culture and values of our Group.

The Board members will ensure that they constructively monitor, contribute to 
and support the development of systems and reporting mechanisms that will be 
necessary to address the governance responsibilities likely to be required under 
the BEIS proposals.

Throughout 2021, Board members were closely and regularly engaged in supporting 
the Executive Team to navigate through the broad implications of the pandemic. The 
Board will continue to bring challenge, support and advice to the Executive Team as a 
return to a more stable market occurs, recognising that many financial, operational and 
cultural changes will potentially have long-term effects.

The Board plans to conduct an external performance review during 2022.

In November 2021 the Senior Independent Director undertook an assessment of the performance of the Chairman throughout 
2021. This assessment took the form of individual interviews between the Senior Independent Director and each Board member, 
excluding the Chairman, and the feedback from the assessment was presented in a report to the Board and discussed at its 
December 2021 meeting. The feedback on the Chairman was entirely positive and the Board members were fully satisfied with his 
performance during 2021.

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55

 
 
 
 
4imprint Group plc Annual Report & Accounts 2021

STATEMENT ON CORPORATE GOVERNANCE CONTINUED

Corporate Governance Policies
The following Corporate Governance Policies were reconsidered and approved by the Board at a meeting on 14 December 2021.
 – Anti-bribery, Financial Crime and Sanctions Policy.
 – Disclosure Policy.
 – Dealing Policy and Code.
 – Whistleblowing Policy.

In addition, the following Company Statements were reconsidered and approved by the Board at a meeting on 19 January 2022. 
Copies of these statements can be found on our IR website at http://investors.4imprint.com
 –
 –
 – Diversity, Equity and Inclusion Principles Statement.
 – Modern Slavery Statement in respect of the financial year ended 1 January 2022. 

Environmental Principles Statement. 
Social & Ethical Principles Statement.

The Board is committed to guarding against any form of modern slavery or human trafficking taking place in any part of its business 
operations or in the Group’s supply chains. In accordance with section 54(1) of the Modern Slavery Act 2015, our slavery and human 
trafficking statement is published annually on the Company’s website and can be found at https://investors.4imprint.com/modern-
slavery-statement. 

engagement with stakeholders
The Board is committed to its responsibilities to all of its stakeholders, including Shareholders, team members, customers, suppliers, 
the communities in which it operates and the Pension Plan Trustee and members, and strives to ensure effective engagement with, 
and encourage participation from, each of these groups. The Directors are mindful of these responsibilities and consider them 
as part of their decision-making process. The Companies Act 2006 s172 statement on pages 44 to 47 sets out how the Board has 
engaged with these different stakeholder groups.

56

4imprint Group plc Annual Report & Accounts 2021

NOMINATION COMMITTEE REPORT

2021 HIGHLIGHtS

 Recruitment and induction of a new Independent Non-
Executive Director to be Chair of the Audit Committee 
following the retirement of John Warren.
   Recruitment of two additional Independent Non-Executive 
Directors to further strengthen the skills and experience of 
the Board and improve diversity.
    Review of succession considerations and options for the 
Executive Directors and Senior Management Team.
    Development of Diversity, Equity and Inclusion Policy 
and framework.

2022 PRIORItIeS

 Continuing the induction process for the new Non-Executive 
Directors including engagement with members of the Senior 
Management Team.
    A visit to the Oshkosh site during 2022 is a priority if travel 
restrictions allow.
 Implementation of actions for succession planning for the 
Executive Directors and Senior Management Team.
   Further development of specific Diversity, Equity and 
Inclusion initiatives.

Members and attendance

Tina Southall (Chair from 18 May 2021)

Charles Brady (Chair until 18 May 2021) 

John Warren (member to 18 May 2021)

John Gibney (member from 18 May 2021)

*  One by invitation

5/5

5/5

3/5

3/5*

Chair’s overview
As Chair of the Nomination Committee, I am pleased to present 
my report for 2021. The focus of the Committee in 2021 has 
been on strengthening the Board through the recruitment 
of three new Independent Non-Executive Directors and 
on the further development of the succession plan for the 
Executive Directors. 

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57

 
 
 
 
 
 
 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2021

NOMINATION COMMITTEE REPORT CONTINUED

 – Reviewing and discussing with the Executive Directors a 

specific plan for talent management and succession planning 
to focus on the development of potential internal candidates 
for vacancies that arise. The Committee is dedicated to 
ensuring that an effective succession plan is maintained 
in respect of the Company’s Directors and for the Senior 
Management Team.

 – Development of the Company’s Diversity, Equity and 

Inclusion strategy with a view to developing specific initiatives 
to support this (see pages 22 and 23 for details). 

 – Participation in the Internal Board Effectiveness Review 
undertaken in November 2021 (see pages 54 and 55 
for details).

New Board appointments in 2021
The retirement of John Warren from the Board of Directors and 
as Chair of the Audit Committee with effect from the 2021 AGM 
after nine years of service, prompted a number of changes to 
the composition of the Board and its Committees.

Following an external recruitment process, John Gibney joined 
the Board of Directors on 8 March 2021 as an Independent Non-
Executive Director and to replace John Warren as Chair of the 
Audit Committee. The Committee recommended to the Board, 
and the Board accepted the following recommendations, which 
became effective from the close of the AGM on 18 May 2021:
John Gibney was appointed Chair of the Audit Committee. 
 –
Tina Southall was appointed Chair of the Nomination 
 –
Committee, replacing Charles Brady who stood down from 
this position.

 – Charles Brady was appointed Senior Independent Director, 
replacing John Warren who previously held this position. 
Charles Brady remains as Chair of the Remuneration 
Committee.

In order to further strengthen the skills, competencies and 
relevant experience of the Board and to increase Board 
diversity, in 2021 the Company undertook a further search 
process to recruit an additional Independent Non-Executive 
Director. After conducting interviews, and following discussion by 
the Committee, the Committee recommended to the Board the 
appointment of two new Independent Non-Executive Directors, 
each with very different skills and experience to bring to the 
role. As a consequence, Lindsay Beardsell and Jaz Rabadia were 
appointed to the Board with effect from 1 September 2021. 
Lindsay brings a breadth of legal, governance and commercial 
experience to the Board and Jaz brings expertise in the areas 
of energy management and sustainability. The Directors’ 
biographies are included on pages 50 and 51.

Induction process
During the year the Committee has overseen the induction 
process for the three new Non-Executive Directors. This 
included meetings and discussions with other Board members 
and the Company Secretary; introductory meetings with 
members of the Senior Management Team; meetings with the 
external auditor and other professional advisers; training from 
external advisers; and ongoing mentorship from the Chairman. 
A visit to the Oshkosh site and further face-to-face meetings 
with members of the Senior Management Team and external 
advisers are planned for 2022. 

Responsibilities of the Nomination Committee
The responsibilities of the Nomination Committee include: 
 – Reviewing the structure, size and composition (including 

the skills, knowledge, experience and diversity) of the Board 
and making recommendations to the Board with regard to 
any changes.
Ensuring plans are in place for orderly succession to Board 
and senior management positions, and overseeing the 
development of a diverse pipeline for succession.
Identifying and nominating candidates for the approval of 
the Board to fill Board vacancies as and when they arise.

 –

 –

 – Making recommendations to the Board concerning 

membership of the Audit and Remuneration Committees, 
and any other Board Committees as appropriate, in 
consultation with the Chair of those Committees.

The Nomination Committee ensures that Directors are 
appointed to the Board on merit, against objective criteria and 
with due regard to ensuring that the Board shows a balance of 
skills, knowledge and experience. The Nomination Committee 
has terms of reference which were considered and approved by 
the Board at its meeting on 14 December 2021. These terms of 
reference are available for inspection on the Company’s website.

Composition of the Nomination Committee
I have chaired the Nomination Committee since 18 May 2021, 
taking over from Charles Brady, and I am an Independent 
Non-Executive Director. The other members of the Committee 
during the period were John Warren, until his retirement from 
the Board of Directors on 18 May 2021; Charles Brady, the 
Senior Independent Non-Executive Director; and, from 18 May 
2021, John Gibney, an Independent Non-Executive Director. 
Paul Moody, the Non-Executive Chairman of the Company, is 
usually invited to attend formal meetings of the Committee, as 
are the two new Non-Executive Directors, Lindsay Beardsell and 
Jaz Rabadia. Executive Directors may also be invited to attend 
meetings of the Nomination Committee. The Company Secretary 
also attends the meetings.

Meetings of the Nomination Committee
The Nomination Committee meets as frequently as is required 
to fulfil its duties. During the period ended 1 January 2022 there 
were five meetings of the Nomination Committee, three more 
than usual, reflecting the Committee’s role in the recruitment 
of three new Non-Executive Directors in the year. Details on 
attendance of meetings of the Nomination Committee is set out 
in the Statement on Corporate Governance, found at page 53.

 –

Main activities of the Nomination Committee during 
the period ended 1 January 2022
The Nomination Committee’s principal activities during the 
year included:
 – Recruiting a new Independent Non-Executive Director to 
be Chair of the Audit Committee following the retirement 
of John Warren in May 2021.
Scoping and initiation of a recruitment exercise to identify 
candidates for an additional Non-Executive Director role 
to further strengthen the skills, experience and diversity 
of the Board.
Interviewing and considering potential candidates for this 
role and making recommendations to the Board, culminating 
in the appointment of two further Non-Executive Directors. 
Implementing an induction process for new Non-Executive 
Directors.

 –

 –

 – Reviewing the membership of the Board’s committees and 

recommending changes to the Board. 

58

 
external search consultancy
Odgers Berndtson, external recruitment consultants, were 
engaged to conduct the search process for the recruitment of 
an Independent Non-Executive Director to join the Board and 
Chair the Audit Committee, and for the search process that led 
to the recruitment of two additional Independent Non-Executive 
Directors in September 2021. 

Odgers Berndtson was also engaged to conduct the recruitment 
of Tina Southall in May 2019 and a Board Effectiveness Review 
in October 2019 but otherwise has no connection with the 
Company or any individual Directors.

Diversity Policy
The Committee supports the Code provision that boards should 
consider the benefits of diversity, including gender and ethnicity, 
when making appointments and is committed to ensuring 
diversity, not just at Board level, but also across the Group’s 
senior management.

The Committee understands the importance and beneficial 
effect of diversity within the workforce and aims to foster a 
culture that recruits, develops and promotes team members at 
all levels regardless of background. The Group is committed to 
promoting the principle of equal opportunity and to combatting 
discrimination throughout its workforce as well as in senior 
management, and no applicant or employee receives less 
favourable treatment on the grounds of nationality, age, gender, 
gender identity, sexual orientation, religion, race, ethnicity or 
disability. The Group recognises its responsibility to disabled 
persons and endeavours to assist them to make their full 
contribution at work.

In relation to gender diversity, at the date of this report, the 
Board is 37.5% female (three women out of eight Board 
members). In November 2021 the Company took part in the 
FTSE Women Leaders Review (formerly the Hampton-Alexander 
Review) which monitors gender balance in FTSE 100 and FTSE 
250 companies. In addition to reviewing gender diversity at 
Board level, the FTSE Women Leaders Review reports on the 
gender diversity of the Senior Management Team and their 
direct reports. Based on data as at 31 October 2021, 52.2% 
of the Senior Management Team including direct reports were 
female (54.6% based on data at 31 October 2020 and 42.9% 
based on data at 30 June 2019).

In November 2021, the Company also took part in the Parker 
Review which monitors ethnic diversity at Board level in FTSE 
100 and FTSE 250 companies. The Committee is pleased to 
report that following the appointment of Jaz Rabadia as an 
Independent Non-Executive Director, the Company has met the 
recommendation of the Parker Review that by 2024, FTSE 250 
companies should have at least one director who identifies as 
a Director of Colour. 

The Committee’s aim as regards the composition of the Board is 
that it should have a balance of experience, skills and knowledge 
to enable each Director and the Board to discharge their duties 
effectively. The Committee agrees that it is appropriate that it 
should seek to have diversity on its Board; however, it does not 
consider that this can be best achieved by establishing specific 
quotas and appointments will continue to be made based on 
merit, with diversity in mind.

More information about the Company’s people and culture can 
be found in the Sustainability section on pages 21 to 23. 

4imprint Group plc Annual Report & Accounts 2021

Appointment and replacement of Directors
Directors may be appointed by the Company by ordinary 
resolution or by the Board. A Director appointed by the Board 
holds office only until the next AGM and is then eligible for 
election by the Shareholders. 

At every AGM of the Company, all Directors put themselves 
forward for re-election. The office of Director shall be vacated if 
he or she: (a) resigns or offers to resign and the Board resolves 
to accept such offer; (b) is, or has been, suffering from mental 
ill health; (c) becomes bankrupt or compounds with creditors 
generally; (d) is prohibited by law from being a Director; (e) 
ceases to be a Director by virtue of the provisions of the 
Companies Act; or (f) is removed from office pursuant to the 
Articles of Association.

All Non-Executive Directors have written letters of appointment. 
The terms and conditions for the appointment of Non-Executive 
Directors are available for inspection at the Company’s 
registered address (during normal working hours) on request.

Full biographies of each Director can be found on pages 50 and 
51. Each Director named therein will be seeking re-election at 
the 2022 AGM. The Board is satisfied that, having been subject 
to a recent performance evaluation in relation to the fulfilment 
of their s172 duty, each Director seeking re-election continues to 
be an effective member of the Board.

Independence of Directors
The Code states that at least half the members of the boards 
of public companies in the FTSE 350, excluding the Chairman, 
should be Independent Non-Executive Directors, meaning 
that those directors should be independent in character and 
judgment, and free from relationships or circumstances which 
are likely to affect, or could appear to affect, their judgment. 

The Independent Non-Executive Directors play a key role in 
ensuring the maintenance of high business standards, assist 
in the formation of strategy and provide a constructive and 
experienced perspective. The Board considers that Paul Moody, 
Lindsay Beardsell, Charles Brady, John Gibney, Jaz Rabadia 
and Tina Southall are independent for the purposes of the 
Code. The Board reviews the independence of Non-Executive 
Directors on an ongoing basis and manages a succession plan 
which considers the balance of skills of the Board, the tenure 
of existing Non-Executive Directors and the Company’s strategy 
and Diversity, Equity and Inclusion Principles.

tINA SOUtHALL
CHAIR OF tHe NOMINAtION COMMIttee
15 March 2022

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4imprint Group plc Annual Report & Accounts 2021

AUDIT COMMITTEE REPORT

2021 HIGHLIGHtS

  Reviewing key judgments and estimates taken by 

management in the preparation of the financial statements.

  Overseeing the management and the satisfactory 

conclusion of the year-end audit process in the light of the 
challenges presented by the pandemic.

  Overseeing the development and implementation of the 

enhanced risk management and internal control framework. 

  Ensuring appropriate consideration of the ongoing impact 
of the COVID-19 pandemic and supply chain challenges in 
the disclosures throughout the Annual Report and Accounts 
and in the preparation of the financial statements.

  Ensuring that the Group’s internal controls continue to 

operate effectively.

  Review of the disclosures made for the first time in 
the Annual Report in relation to the TCFD reporting 
requirements.

  Consideration of environmental risks and related disclosure 

across the Annual Report and Accounts, including the 
potential impact on viability, going concern, and the 
financial statements.

2022 PRIORItIeS

  Development and documentation of the internal control 

framework in preparation for the potential introduction of 
the BEIS proposals.

  Further embedding the new risk management and 

internal control framework and consideration of principal 
risks identified.

  Review of cyber risk, mitigations and effectiveness 

of controls.

Members and attendance

John Warren (Chair, retired 18 May 2021)

John Gibney (Chair from 18 May 2021)

Charles Brady 

Tina Southall

*  One by invitation

1/2

2/2*

2/2

2/2

Chair’s overview
I am pleased to present my report for 2021, my first as Chair 
of the Audit Committee. The focus of the Committee in 2021 
has continued to be on the impact of the pandemic on the 
Group’s results, risk and controls, the audit process and 
ensuring that our external reporting remains fair, balanced and 
understandable. In addition, the Committee has continued its 
oversight of the implementation and development of the risk 
management and internal control framework. 

Responsibilities of the Audit Committee
The Audit Committee is responsible for maintaining an 
appropriate relationship with the Group’s external auditor, 
monitoring the audit process and for reviewing the Group’s 
internal financial controls and risk management. It assists the 
Board in seeking to ensure the integrity of the financial and 
non-financial information supplied to Shareholders and that 
such information presents a fair, balanced and understandable 
assessment of the Group’s performance and position.

The Audit Committee has terms of reference which were 
considered and approved by the Board of the Company at its 
meeting on 14 December 2021. These terms of reference are 
available for inspection on the Company’s website. 

The Board considers that the Audit Committee members have 
an understanding of the following areas:
 –

The principles of, and developments in, financial reporting 
including the applicable accounting standards and 
statements of recommended practice.
Key aspects of the Group’s operations including corporate 
policies and the Group’s internal control environment.

 –

 – Matters which may influence the presentation of the 

financial statements.
The principles of, and developments in, company law,  
sector-specific laws and other relevant corporate legislation.
The role of internal and external auditing and 
risk management.
The regulatory framework for the Group’s businesses.

 –

 –

 –

The Committee reviews the effectiveness, objectivity and 
independence of the external auditor and also considers the 
scope of their work and fees paid for audit and non-audit 
services.

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Composition of the Audit Committee
I am an Independent Non-Executive Director and I have chaired 
the Audit Committee since 18 May 2021 following the retirement 
of the previous Audit Committee Chair, John Warren. I am a 
Chartered Accountant and was Chief Financial Officer of Britvic 
plc for 17 years. The Board is of the view that I have recent 
and relevant financial knowledge and experience derived in 
particular from recent roles as Non-Executive Director and Chair 
of the Audit Committee at PureCircle PLC and Dairy Crest PLC.

The other members of the Committee during the period were 
Charles Brady and Tina Southall, both Independent Non-Executive 
Directors. The Company Secretary attends meetings of the Audit 
Committee and the Chairman, other Non-Executive Directors and 
the Chief Financial Officer are normally invited to attend meetings 
of the Audit Committee as are, from time to time, the Chief 
Executive Officer and the Group Financial Controller. The external 
audit partner also attends meetings that consider the auditor’s 
planning report, the half year results announcement, full year 
results announcement and Annual Report and Accounts.

How the Audit Committee discharges 
its responsibilities
The Committee has unrestricted access to Company documents 
and information, as well as to employees of the Company and 
the external auditor. Members of the Committee may, in pursuit 
of their duties, take independent professional advice on any 
matter, at the Company’s expense. The Audit Committee Chair 
reports the outcome of Audit Committee meetings to the Board.

The Audit Committee meets at least twice each year and has 
an agenda linked to events in the Group’s financial calendar. 
The Audit Committee met twice during 2021.

In order to fulfil its terms of reference, the Audit Committee 
receives and reviews presentations and reports from the 
Group’s senior management and the external auditor.

Main activities of the Committee in regard to the 
period ended 1 January 2022
In regard to the period ended 1 January 2022, the Audit 
Committee’s business has included the following items:
 – Consideration and approval of half year results 

announcement.

 – Consideration and approval of full year results 

announcement and the Annual Report and Accounts.

 – Principal judgmental accounting matters affecting the Group 
based on reports from both the Group’s management and 
the external auditor, in particular the key judgments and 
estimation uncertainties relating to the continuing impact 
of COVID-19, associated disruption to the supply chain and 
impact of environmental risks on viability, going concern and 
the financial statements.
 – Review of external audit.
 –

Interaction with the Financial Reporting Council following 
their review of the 2020 Annual Report and Accounts.
Input into the risk management and internal control 
framework, including the consideration of current and 
emerging risks in relation to the environment.

 –

 – Consideration of the internal controls within the Group.
 – Consideration and approval of risk assessments relating to 

the Group’s businesses.

 – Review of the Annual Report and Accounts to ensure 

that, taken as a whole, the document is fair, balanced and 
understandable.

 – Consideration and discussion of the BEIS Corporate 

Governance Proposals.

4imprint Group plc Annual Report & Accounts 2021

Annual Report and Accounts and 
results announcements
During the period, the Audit Committee formally reviewed draft 
half and full year results announcements and the Annual Report 
and Accounts. These reviews considered:
 –

The accounting principles, policies and practices adopted 
in the Group’s financial statements and proposed changes 
to them.
Significant accounting issues and areas of judgment 
and complexity.
The integrity of the financial and non-financial information.

 –

 –

The Committee was satisfied with management’s presentation 
of the 2021 half and full year results announcements and 
the Annual Report and Accounts for the period ended 
1 January 2022.

The external auditor confirmed to the Committee that they were 
not aware of any material misstatements during the course of 
their audit. 

After reviewing the presentation from management and 
following discussions with the external auditor, the Committee is 
satisfied that:
 –

The financial statements appropriately address the critical 
judgments and key estimates both in respect of the amounts 
reported and the related disclosures in the financial 
statements.
The processes used for determining the value of the assets 
and liabilities have been appropriately reviewed, challenged 
and are sufficiently robust.
The Annual Report and Accounts taken as a whole are fair, 
balanced and understandable and provide the information 
necessary for Shareholders to assess the Group’s position 
and performance, business model and strategy and should 
be recommended to the Board.

 –

 –

In arriving at the conclusion that the Annual Report and 
Accounts were fair, balanced and understandable the 
Committee considered:
 – Any feedback provided by Shareholders on the Group’s 

2020 Annual Report and Accounts and trading updates, and 
information received by the Board throughout the period.
Feedback from the FRC following their review of the 2020 
Annual Report and Accounts.

 –

 – Climate-related disclosures, including those in relation to the 

TCFD reporting requirements.
The processes underpinning the compilation of the 
Annual Report and Accounts and the Group’s reporting 
governance framework.
The reviews and findings of the Group’s external auditor.

 –

 –

As necessary, the Audit Committee holds private meetings with 
the external auditor to review key issues within their spheres of 
interest and responsibility.

Financial reporting and significant 
financial judgments
The Committee assesses whether suitable accounting policies 
have been adopted and whether management has made 
appropriate estimates and judgments. Where necessary the 
Committee discusses accounting policies, judgments and 
estimates with management.

The Committee also reviews reports by the external auditor on 
the full year results which highlight any issues arising from the 
work undertaken in respect of the year-end audit.

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4imprint Group plc Annual Report & Accounts 2021

AUDIT COMMITTEE REPORT CONTINUED

Specific areas of audit and accounting estimates reviewed by  
the Committee were: 

is the intention of the Committee that the Company tender the 
external audit at least every ten years. 

Impact of COvID-19
The impact of the COVID-19 pandemic has required careful 
consideration in the preparation of the financial statements. 

The Committee has reviewed the material assumptions in the 
forecast financial performance and cash flows of the Group 
that underpin management estimates and critical accounting 
judgments in relation to going concern, viability, adequacy of 
provisions and potential impairments, and is satisfied that they 
are appropriate.

Supplier rebates
As in previous years, the businesses accrued rebates due from 
key suppliers based on agreed fixed rates relating to the volumes 
of goods purchased in a calendar year. The Committee does 
not consider the Group’s rebates to be highly complex as: they 
are volume-related; agreement periods are coterminous with 
the Group’s accounting period; there are written agreements in 
place with suppliers; and historically rebates have been collected. 
However, FRC guidance has highlighted this as an area of focus 
and the rebates are material to the results for the period. 

The Committee has discussed, with management and the 
external auditor, any estimates made in accruing supplier 
rebates and the collectability of these amounts. The Committee 
is satisfied that the amounts accrued are appropriate and 
are recoverable.

expected credit loss provision on unbilled 
accrued revenue
Supply chain issues have led to a significantly higher backlog of 
orders at the year-end. It is common for a customer order to 
include several different product lines. Individual order lines are 
separately priced, have separately agreed delivery dates, and are 
capable of being used or enjoyed by the customer on their own, 
separately from any other order lines included in the overall 
customer order. The Group, therefore, considers each order line 
to constitute a separate performance obligation. However, it is 
the policy not to invoice a customer until all items on the order 
have been delivered. 

As a result of the above, there was a much higher than usual 
revenue accrual at year-end of $28m (2020: $8m). Management 
have made assumptions as to the level of expected credit loss 
provision required, based upon knowledge of the customer, 
terms of payment and ageing of the accrual. 

The Committee has discussed, with management and the external 
auditor, any estimates made in calculating the provision. The 
Committee is satisfied that the amounts provided are appropriate.

external audit
The Audit Committee is responsible for the development, 
implementation and monitoring of the Group’s policy on 
external audit, overseeing relations with the external auditor 
and making recommendations to the Board on appointment or 
reappointment of the external auditor.

The Company complies with the Statutory Audit Services 
for Large Companies Market Investigation (Mandatory 
Uses of Competitive Tender Process and Audit Committee 
Responsibilities) Order 2014 and undertook a competitive 
tender process in 2018, described in the 2018 Annual Report 
and Accounts. Following this process Ernst & Young LLP was 
appointed as the Group’s external auditor at the 2019 AGM for 
the financial year commencing 30 December 2018. Chris Voogd 
has been the partner in charge of the audit since that date. It 

62

The Group’s policy on external audit prohibits certain types of 
non-audit work from being performed by the external auditor, 
particularly in cases where the external auditor’s objectivity 
and independence would be put at risk. Before any significant 
non-audit work is commissioned, the nature and extent of such 
work is considered, initially by the Chief Financial Officer and the 
Company Secretary, to determine if such work would put at risk 
the external auditor’s objectivity and independence. This process 
includes discussion with the audit partner at Ernst & Young LLP. 
The matter is then referred to the Audit Committee for approval, 
prior to commissioning. 

Details of fees paid to the auditor in respect of audit services are 
shown in note 2 to the consolidated financial statements.

To fulfil its responsibility regarding the independence of the 
existing external auditor, the Audit Committee reviewed:
 – Changes and rotation of external audit team members in the 

audit plan for the current year.

 – A report from the external auditor describing their arrangements 

to identify, report and manage any conflicts of interest.

 – Whether or not the level of challenge to matters of significant 
audit risk and the degree of professional scepticism applied 
by the auditor were appropriate.
The nature and extent of non-audit services, if any, provided 
by the external auditor.

 –

To assess the effectiveness of the external auditor, the Audit 
Committee reviewed:
 –

The relevant skills and experience of the audit partner and 
team and their knowledge of the business.

 –

 – A review of the auditor’s planning report detailing scope of 
the audit, materiality, identification of areas of audit risk, 
audit team members and audit timelines.
The engagement with senior management in planning 
the audit.
Execution of the audit plan.
Formal reports presented to the Audit Committee, prior to 
meetings, by senior management and the auditors about the 
audit process.

 –
 –

 –

 –
 –

To fulfil its responsibility for oversight of the external audit 
process, the Audit Committee reviewed:
 –

The terms, areas of responsibility, associated duties and 
scope of the audit as set out in the external auditor’s 
engagement letter for the forthcoming year.
The external auditor’s overall work plan for the 
forthcoming year.
The external auditor’s fee proposal.
The major issues that arose during the course of the audit 
and their resolution.
Key accounting and audit judgments.
The levels of errors identified during the audit.

 –
 –
 – Recommendations made by the external auditor in their 
management letters and the adequacy of management’s 
response.

Based upon its reviews, the Committee has recommended 
the reappointment of Ernst & Young LLP, as external auditor, 
to the Board.

4imprint Group plc Annual Report & Accounts 2021

Interaction with the Financial Reporting Council
During the year the FRC conducted a review of the Company’s 
2020 Annual Report and Accounts, which resulted in a request 
for further information about the classification of dividends 
received in the Company cash flow statement and tax on 
defined benefit pension contributions. In addition, the FRC 
provided some observations on a small number of other 
areas to take into account when considering improvements in 
future reporting. 

The members of the Audit Committee have reviewed all 
correspondence between the Company and the FRC, and the 
points raised have been discussed with both the Board and 
senior management. The changes made to the 2021 Annual 
Report and Accounts in response to the FRC correspondence 
have been approved by the Audit Committee. The Chair of the 
Audit Committee has been closely involved at all stages. 

In relation to the Company cash flow statement, the Company 
has acknowledged that dividends received from subsidiary 
undertakings have previously been incorrectly classified as a 
financing activity and, as agreed with the FRC, a restatement has 
been made in the Company financial statements to reclassify 
these as an investing activity (page 125). This had no impact on 
the cash position of the Company or Group.

On the tax on defined benefit pension contributions, the 
Company agreed to state its treatment more clearly in the 
related accounting policy note and reconsider the allocation 
of this tax between the income statement and other 
comprehensive income in future accounting periods. Any 
reallocation would have no net impact on the tax charge in the 
income statement but would change the split between current 
and deferred tax.

The FRC’s queries regarding the above matters were resolved 
to their satisfaction and the review has been closed. In their 
correspondence, the FRC states that its review is based on 
the Company’s 2020 Annual Report and Accounts; it does not 
benefit from a detailed understanding of underlying transactions 
and provides no assurance that the Company’s 2020 Annual 
Report and Accounts are correct in all material respects. 

Risk management and internal control
The Audit Committee is required to assist the Board to fulfil its 
responsibilities relating to the adequacy and effectiveness of 
the control environment and the Group’s compliance with the 
Corporate Governance Code. To fulfil these duties, the Audit 
Committee reviewed:
 –

The external auditor’s review of internal controls and audit 
highlights memoranda.

 – Reports on the systems and effectiveness of internal controls 

and risk management.

The Group has made good progress in implementing its risk 
management process during the year with the commencement 
of meetings of the newly formed Business Risk Management 
Committee, the development of the Group risk and control 
registers, and improvements in the reporting of principal risks. 
The consideration of current and emerging environmental 
risks is now embedded into this risk management process. 
Please refer to the Principal Risks & Uncertainties section of 
the Strategic Report on pages 36 to 43 for further information.

The establishment of a separate internal audit function is not 
currently considered to be necessary due to reasons which 
have previously been stated: the present nature of the business 
model and structure of the Group with one main operating site; 
stable operating and financial systems; the close involvement 
of the Executive Directors in the day-to-day running of the 

business; regular review by senior management of detailed 
management information; other self-monitoring; no history of 
control breakdown or fraud; and when considered necessary, 
external advice. However, this matter will continue to be 
reviewed by the Board at least annually, taking into account any 
changes in the business structure and risk, and any changes 
to Corporate Governance regulations and requirements. The 
absence of internal audit may result in additional substantive 
testing by the external auditor, but the overall impact is difficult 
to assess.

The Group has a Whistleblowing Policy which contains 
arrangements for the Company Secretary to receive, in 
confidence, complaints on accounting, risk issues, internal 
controls, auditing issues and related matters for reporting to 
the Audit Committee as appropriate. 

The control system of the Group is intended to manage rather 
than eliminate the risk of failure to meet the Group’s objectives 
and any such system can only provide reasonable and not 
absolute assurances against material misstatement or loss. 
The effectiveness of the control system including financial, 
operating, compliance and risk management is reviewed by 
the Board at least annually.

Additionally, through the management process outlined in the 
Statement on Corporate Governance on pages 52 to 56, the 
Group operates a continuous process of identifying, evaluating 
and managing the significant risks faced by each business and 
the Group as a whole. This process, which has been in place 
throughout 2021 and up to the date of the approval of this 
Annual Report, complies with the FRC guidance and includes 
the following:
 – A defined organisational structure with appropriate 

delegation of authority.
 –
Formal authorisation procedures for all investments.
 – Clear responsibilities on the part of management for the 

maintenance of good financial controls and the production 
and review of detailed, accurate and timely financial 
management information.
The control of financial risks through clear authorisation 
levels.
Identification of operational risks and the development of 
mitigation plans by senior management.

 –

 –

 – Regular reviews of both forward-looking business plans and 

historic performance.

 – Regular reports to the Board from the Executive Directors.

The internal controls extend to the financial reporting process 
and the preparation of the consolidated financial statements. 
The basis of preparation of the consolidated financial 
statements is set out on pages 96 and 97.

The internal control process will continue to be monitored and 
reviewed by the Board, which will, where necessary, ensure 
improvements are implemented. During the period the Audit 
Committee has undertaken a review of the effectiveness 
of internal controls and systems. No material matters 
were identified.

The 2022 AGM will provide an opportunity to ask questions on 
this report, matters within the scope of the Audit Committee’s 
responsibilities and any significant matters brought to the Audit 
Committee’s attention by the external auditor.

JOHN GIBNeY
CHAIR OF tHe AUDIt COMMIttee
15 March 2022

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4imprint Group plc Annual Report & Accounts 2021

ANNUAL STATEMENT BY THE CHAIR OF THE 
REMUNERATION COMMITTEE

Members and attendance

Charles Brady (Chair)

Tina Southall 

John Warren (member to 18 May 2021)

John Gibney (member from 18 May 2021)

3/3

3/3

2/3

1/3

On behalf of the Remuneration Committee (the “Committee”) 
I am pleased to present the Directors’ Remuneration Report for 
the year ended 1 January 2022. The report contains:
 –

This Annual Statement which summarises the remuneration 
decisions made during the year and the context in which 
these decisions have been taken.
The Remuneration Report for the year ended 1 January 2022 
(see pages 66 to 77) which details how our Remuneration 
Policy was implemented in the year ended 1 January 2022 
and how we intend to implement our Remuneration Policy 
in 2022.

 –

 – A copy of the Remuneration Policy approved by 

Shareholders at the AGM in 2021. 

2021 HIGHLIGHtS

  Obtained approval for the new Remuneration Policy at the 

2021 AGM.

  Monitored our remuneration strategy in the context of 

business developments and the impact of the COVID-19 
pandemic on business performance.

  Monitored governance, regulatory and investor 

developments on executive compensation matters.
  Considered broader employee pay and conditions. 

2022 PRIORItIeS

  Set bonus targets for 2022 and review business 

performance against these targets during the year.
  Continue to consider employee pay at all levels of 

the organisation. 

  Continue to monitor governance, regulatory and investor 

developments on executive compensation. 

KeY ReMUNeRAtION PRINCIPLeS

The Committee’s long-held view regarding remuneration is that 
it should be:

  Competitive when compared to organisations of a similar 

size, complexity and type.

  Linked to the long-term strategy of the Group.
  Clear, easy to understand and motivational.
  Structured to not promote unacceptable behaviour or 

encourage unacceptable risk-taking.
  Structured to avoid reward for failure.

64

Business context for executive remuneration 
As with many businesses, during 2021 4imprint Group plc 
(the “Group”) continued to be impacted by the ongoing 
COVID-19 pandemic. However, during the year the promotional 
products market has shown a steady recovery and following a 
strong second half to the year, order count for 2021 was 90% of 
the 2019 comparative (the most recent ‘normal’ year). Further 
challenges remain regarding the supply chain, inflationary 
pressures and the lingering effect of COVID restrictions on the 
Group’s business operations. For 2021 the financial results of 
the business included:
 – Group revenue up by 41%.
Increase in operating profit of 672%.
 –
Increase in basic earnings per share of 629%.
 –
 –
2021 interim dividend paid and final dividend declared.
 – Continued investment in marketing and people, positioning 

the business well for a strong recovery.

 – Retained a strong financial position and good liquidity with 

net cash at the year-end of $41.59m. 

Decisions on executive remuneration during 2021 have been 
made in the context of the factors outlined above.

Committee decisions and undertakings in 2021
Rewarding performance 
At its meeting in January 2021, the Remuneration Committee 
made the following decisions regarding the remuneration of 
the Chief Executive Officer and the Chief Financial Officer:
 – No 2021 basic salary increase was awarded, consistent with 

the approach taken across the business. 

 – No bonus arrangement was set for the Executive Directors 

for 2021. Given the significant uncertainty around the timing 
and scale of the economic recovery, it was not considered 
appropriate to set annual bonus performance targets for 
2021 based on revenue growth and operating profit. 

The Committee was also mindful of the position of other 
stakeholders and was supportive of management’s view that pay 
rises and bonus/gain share schemes should be reintroduced 
across the business before implementing a specific bonus 
plan for the Executive Directors, an approach which reaffirms 
a key element of the 4imprint culture. The Committee was also 
cognisant of the views of Shareholders and did not want to 
reintroduce any bonus scheme for the Executive Directors until 
a return to dividend payments had been made. 

This Committee reviewed its decision during 2021 but decided 
not to reintroduce the bonus scheme part way through the year. 
Accordingly, no bonuses are payable to the Executive Directors 
in respect of 2021.

4imprint Group plc Annual Report & Accounts 2021

Committee decisions and undertakings for 2022
Implementation of the Remuneration Policy in 2022
At its meeting in January 2022, the Remuneration Committee 
agreed to the request from the Chief Executive Officer and the 
Chief Financial Officer that they receive no increase in basic 
salary. However, this decision will be kept under review and 
revisited by the Committee later in 2022. 

The Committee also approved the reintroduction of the 
Deferred Bonus Plan for the Executive Directors and approved 
performance targets based on the 2022 budget approved by 
the Board. As at January 2022, the Committee was confident that 
the targets set were appropriately stretching.

The Group does not operate a long-term incentive plan. 

UK SAYe and US eSPP
The Company has updated the rules of its UK Save As You 
Earn Scheme (“SAYE”) and US Employee Stock Purchase Plan 
(“ESPP”) and will be putting them forward for approval by 
Shareholders at the AGM in May 2022. The rules were last 
approved by Shareholders at the 2012 AGM. The new rules have 
been updated to reflect best practice but are not substantially 
different from the previously approved rules. 

Conclusion
I look forward to receiving your support at the upcoming AGM.

CHARLeS BRADY
CHAIR OF tHe ReMUNeRAtION COMMIttee
15 March 2022

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4imprint Group plc Annual Report & Accounts 2021

REMUNERATION REPORT

This report sets out the information required by the Companies Act 2006, Schedule 8 of the Large and Medium-sized Companies 
and Groups (Accounts and Reports) (Amendment) Regulations 2013, Listing Rules of the Financial Conduct Authority and the UK 
Corporate Governance Code 2018. This report is unaudited except where otherwise stated. An ordinary resolution to approve this 
report will be put to the AGM on 24 May 2022.

The Remuneration Policy approved by Shareholders at the 2021 AGM has also been included for reference.

Remuneration governance
Remuneration Committee composition
The Remuneration Committee is comprised solely of Independent Non-Executive Directors. The members of the Committee during 
the period were Charles Brady (Chair of the Committee and the Senior Independent Non-Executive Director); Christina Southall; John 
Warren, until his retirement from the Board of Directors on 18 May 2021; and John Gibney from 18 May 2021. The Company Secretary 
also attends the meetings. The Committee meets at least twice a year and may invite other attendees as it sees fit. There were three 
Remuneration Committee meetings in 2021. Attendance at Committee Meetings in 2021 is shown in the table on page 53.

Remuneration Committee responsibilities
The responsibilities of the Remuneration Committee include:
 – Determining the policy for Directors’ remuneration and setting remuneration for the Company’s Chairman, Executive Directors, 

 –

Senior Management and the Company Secretary, in accordance with the Principles and Provisions of the Code.
Establishing remuneration schemes that promote long-term shareholding by Executive Directors that support alignment with 
long-term Shareholder interests.

 – Designing remuneration policies and practices to support the strategy and promote long-term sustainable success, with 

executive remuneration aligned to Company purpose and values, clearly linked to the successful delivery of the Company’s long-
term strategy.
To determine the targets for any performance-related bonus and share incentive schemes operated for Executive Directors and 
Senior Management.

 –

The Remuneration Committee has terms of reference which were reconsidered and approved by the Board of the Company at its 
meeting on 14 December 2021. These terms of reference are available for inspection on the Company’s website.

The remuneration of Non-Executive Directors is determined by the Non-Executive Chairman of the Board and the Executive Directors.

In exercising its responsibilities and carrying out key decisions, the Remuneration Committee is mindful of the size and structure 
of the Company’s businesses. It regularly assesses the remuneration of Executive Directors and Senior Management in the context 
of the remuneration of the wider workforce and of the Company’s actual and projected growth and profitability. The Remuneration 
Committee also considers the return on value passed on to Shareholders, and engages, as appropriate, with Shareholders and other 
stakeholders to explain and discuss existing policy and future decision-making. 

Willis Towers Watson are engaged as remuneration consultants to the Committee. Fees paid to Willis Towers Watson during 2021 
were £31,500 (2020: £68,785). 

Directors’ Remuneration Policy
The Company has a well-established and clear Remuneration Policy which includes a simple and transparent approach to both fixed 
and variable pay. The Remuneration Policy is structured to focus on incentivisation and to avoid reward for failure and is designed 
not to promote unacceptable behaviour or encourage unacceptable risk-taking, in line with the Company’s culture and purpose. The 
Committee has responsibility for reviewing the Remuneration Policy on an ongoing basis with a view to ensuring that it appropriately 
reflects the Company’s strategy. 

The current Directors’ Remuneration Policy was approved at the Company’s AGM on 18 May 2021 and this can be found on the 
corporate website at https://investors.4imprint.com/investors/shareholder-information/agm-company-documents/.

Remuneration Policy 
The following section sets out an overview of 4imprint Group plc’s Directors’ Remuneration Policy (the “Policy”) which was approved 
by Shareholders at the 2021 AGM. 

Principles of Policy
The Committee is made up entirely of independent Non-Executive Directors to avoid any conflicts of interest and no individual is 
present at a Committee meeting where their own remuneration is discussed. The Committee ensures that it is kept up to date with 
published guidance from investors and shareholder representative bodies and current market practice, so that it can bear these 
factors in mind when formulating, and making decisions in connection with, the Policy. 

The guiding principles underlying the Policy are:
(i) 

remuneration should be competitive when compared to remuneration in organisations of similar size and complexity in the 
relevant external market, without paying more than is necessary;

(ii)  subject to satisfying (i) above, remuneration should be considered in the context of wider employee pay and conditions and 

Shareholder views;

(iii)  packages should be structured so that remuneration is aligned to both the strategy of the Company and long-term growth in 

Shareholder value; 

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4imprint Group plc Annual Report & Accounts 2021

(iv)  each element of the remuneration package should be clear, easy to understand and motivating; 
(v) 

the overall package should be designed to take account of the performance of the business, to respond to regulatory changes 
but not to promote undesirable behaviour or to encourage unacceptable risk-taking; and 

(vi)  packages should be structured to avoid reward for failure.

executive Director Policy table 

element and 
purpose

Base salary
Enables 4imprint 
to attract and 
retain executive 
talent

Retirement 
benefits
To provide a 
competitive level 
of retirement 
benefit in order to 
attract and retain 
executive talent

Other benefits
To maintain 
competitiveness 
in attracting and 
retaining talent 

Opportunity 

Operation 

Performance measures 

Base salaries are reviewed 
annually; however, increases are 
not automatic. 

Base salary adjustments reflect 
various factors, including increases 
for other employees across the 
4imprint business; individual and 
Company performance; changes 
in role and responsibilities; and 
pay at companies of a similar size 
and complexity in the relevant 
external market. 

Base salaries should be 
competitive when compared to 
similar roles at organisations of a 
similar size and complexity in the 
relevant external market. 

Base salary increases are also 
considered in the context of the 
value of the total remuneration 
package. 

Executive Director retirement 
benefits are limited to the 
opportunity offered to the local 
workforce. This is currently 
capped at 5% of base salary 
per annum. 

Benefit values are set at an 
appropriate level taking into 
account market practice. 

The Committee reserves 
the discretion to approve a 
higher level of benefits if it is 
considered by the Committee 
to be necessary, appropriate 
and in the best interests of the 
Company and its stakeholders. 
For example, this may include 
additional benefits to cover the 
cost of relocation or insurance 
premiums. 

Not applicable.

Base salary increases will not 
normally exceed the average 
increase awarded to the 
wider workforce. 

However, in exceptional 
circumstances salary increases 
may exceed this level.

Not applicable.

Not applicable.

Executive Directors are 
eligible either: (i) to participate 
in local Company pension 
arrangements; or (ii) subject to 
the discretion of the Committee, 
to receive a salary supplement 
in lieu of pension contributions 
(which is not taken into account 
as salary for calculation of 
annual bonus, or other benefits).

Typical benefits may include: 
(i) company car or car allowance 
paid in cash; (ii) private medical 
insurance for the executive and his/
her family; (iii) life assurance of up to 
four times base salary; (iv) income 
protection insurance; and (v) access 
to independent professional advice 
when necessary. 

Other benefits may also be offered 
in line with those offered to other 
employees, such as paid holiday. 

The benefits offering may differ 
to reflect the market practice of 
the country of employment or 
domicile of the individual Director. 

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4imprint Group plc Annual Report & Accounts 2021

REMUNERATION REPORT CONTINUED

element and 
purpose

Deferred 
Annual Bonus 
Scheme 
(“DABS”)*
To encourage 
share ownership 
and to incentivise 
and reward 
strong annual 
performance 

*   The Deferred Annual 
Bonus Scheme 
(“DABS”) has been 
renamed the 
Deferred Bonus Plan 
(“DBP”)

Opportunity 

Operation 

Performance measures 

The ongoing maximum potential 
annual bonus opportunity is 
100% of base salary for FY21.

50% of the annual bonus is 
delivered in cash. 

Performance may be assessed 
using financial and non-financial 
measures. 

However, the Policy provides 
the Committee with an overall 
maximum of 150% of base 
salary for use in future years, 
for example, in a recruitment 
scenario, or in order to maintain 
the competitiveness of the 
bonus relative to the market 
taking into account Company 
and individual performance and 
the potential value of the rest 
of the remuneration package. 
See Recruitment Policy for further 
details. 

The award for on-target 
performance is 50% of base 
salary where awards are made in 
line with the ongoing maximum 
opportunity of 100% of salary. 

Where the overall maximum 
of 150% is employed, the 
on-target bonus opportunity 
may be increased to 50% of 
the maximum, being 75% of 
base salary. 

50% of the annual bonus is 
deferred into share awards 
(generally nil cost options, 
conditional share awards or 
other forms to meet regulatory 
or business needs) for five years 
following the date of grant. See 
Leaver Policy for exceptions to 
this rule.

Cash bonus and deferred share 
awards are typically allocated 
to participants following the 
audit of the Annual Report and 
Accounts in the March following 
the performance period. 

The number of nil cost options 
or conditional share awards 
is based on the share price 
on 31 December of the 
financial year to which annual 
performance relates. 

The cash bonus and deferred 
share awards are subject to 
clawback and malus provisions.

Financial performance measures 
may include: profitability; 
revenue growth; cash 
generation; or other financial 
metrics that are aligned to the 
business strategy. Financial 
objectives generally account for 
the majority of the annual bonus 
performance assessment. 

Non-financial corporate 
objectives may also be used, 
such as environmental, social 
and governance (“ESG”) metrics 
to the extent that they align with 
the Board’s strategy and are 
deemed to enhance prospective 
long-term growth in Shareholder 
value. 

Performance measures and 
targets are generally set at the 
start of the financial year to 
reflect the Group’s strategic 
priorities. Further details can be 
found in the Annual Report on 
Remuneration. 

Once awarded, the deferred 
component of the annual award 
will not be subject to further 
performance targets.

Not applicable.

Share plans
To encourage 
employee share 
ownership and 
reward long-term 
value creation 

Employees (including Executive 
Directors) may save an agreed 
monthly amount, and options 
are normally granted at a 
discount of up to 20% to the 
current share price.

Periodic employee share option 
plans open to all employees are 
operated in the 4imprint Group. 
These take the form of HMRC 
approved Sharesave plans in 
the UK, and equivalent plans in 
the USA.

Savings are capped at an agreed 
monthly contribution rate, and 
the option price is set at the 
outset of the plan. 

Executive Directors are expected 
to maintain a holding of shares 
in the Company of at least 200% 
of annual base salary. 

Executive Directors are 
also expected to maintain 
a shareholding of at least 
200% of base salary for one 
year following cessation of 
employment, reduced to a 
holding of at least 100% of 
base salary for the second year 
following cessation. See Leaver 
Policy for further details.

Not applicable.

At least 50% of any vested 
share awards (net of tax) from 
incentive arrangements are 
expected to be held in order to 
accumulate the recommended 
personal shareholding. 

Executive Directors will have 
until their fifth annual bonus 
share award grant to accumulate 
their shareholding. 

The post-employment 
shareholding guideline 
will be enforced through 
contractual means.

Share 
ownership 
guidelines
Provides alignment 
with Shareholders 
whilst encouraging 
sustainable, 
long-term 
value creation

68

4imprint Group plc Annual Report & Accounts 2021

Notes to the Policy table

Remuneration 
Committee discretion

Malus and clawback

Discretion to amend 
the future operation 
of the DBP

Minor amendments 
to the Policy and 
remuneration 
under previous 
arrangements 

Performance 
measures

When assessing incentive plan results and performance, the Committee retains the discretion 
to reduce (including to nil) incentive pay-out levels if it is considered appropriate in exceptional 
circumstances, for example, in the context of a significant health and safety failure, or an exceptional 
negative event significantly impacting employees or Shareholders.

Malus and clawback provisions apply to both cash and deferred share elements of the DBP. 
Malus includes the reduction (including to nil) of in-year and/or future year bonus amounts; and the 
forfeiture or withholding of unvested deferred share awards and clawback involves the recovery of 
annual bonus amounts that have been paid. Clawback may apply to cash bonus payments made up 
to two years after the relevant payment date and for deferred share awards that vested up to five 
years from the relevant grant date. These provisions may be invoked by the Committee if it deems 
this to be appropriate in the context of one or more ‘trigger’ events. These include: 
 – material misstatement (including omission) in the Company’s accounts 
 –
 –
 –
 –

the bonus/award was based on an error, or inaccurate or misleading information
serious misconduct
corporate failure
serious reputational damage

In the event of a variation in share capital or other event that may affect the share price, the number 
of shares subject to an award may be adjusted. 

Minor changes may be made to the Policy for regulatory or administrative purposes without seeking 
further Shareholder approval for such an amendment. 
The Committee may make payments notwithstanding that they are not within the current Policy if they 
were agreed before:
 –
 –

the Company’s first Remuneration Policy subject to binding Shareholder approval came into effect;
the Policy came into effect (provided they are in line with the Remuneration Policy at the time of 
agreement); or 

 – promotion (of the individual to which the payment relates) to the Board of Directors. 

The Committee has selected financial measures as the primary method of determining performance, as 
these metrics directly affect Shareholder value. The Committee, when setting the relevant targets, takes 
into account the Company’s business plan and internal and external forecasts for the business. Strategic 
performance conditions are set in line with the Company’s business plan and strategic priorities. At the end 
of the performance period, the Committee will review performance against targets and may adjust formulaic 
outcomes for reasons such as (but not limited to) disposals, acquisitions and changes in accounting 
treatment, if it is considered necessary for a fair outcome in the context of wider Company performance. 
Where discretion is exercised the rationale and adjustment will be disclosed in the relevant Annual Report. 

executive Director service contracts
Executive Directors have rolling service contracts, notice periods are 12 months from the Company and 6 months from the Executive 
Director. Any new Executive Director would be appointed on similar terms. The Executive Directors’ service contracts are available for 
inspection at the Company’s registered office. 

executive Director Recruitment Policy 
The following guidelines are followed by the Committee when considering the pay and employment terms for a new Executive Director:
 –
 –

The Committee aims to pay no more than is necessary to secure the right talent for the business.
The ongoing Remuneration Policy for any new Executive Director will align to the Remuneration Policy for Executive Directors as 
set out in this Policy.

 – Base salaries are set at a market rate in order to attract the appropriate person. Factors to be taken into account include: the 

 –

individual’s previous salary and remuneration package; the skills and experience of the individual; the salary of the previous role 
incumbent; and pay at organisations of similar size, complexity and sector in the relevant external market.
Special arrangements may be made for a new Executive Director in order to secure their appointment. These may include: 
 – The Committee may choose to provide additional compensation for incentive awards forfeited by the executive upon joining 
4imprint. In such cases, we would seek to apply similar conditions to forfeited awards including performance conditions; 
vesting and holding periods; and form of award. Any ‘buyout’ payment will be reduced by an equivalent amount in the event the 
Executive Director’s former employer pays a portion of the remuneration that was deemed foregone. Where possible, existing 
incentive plans will be used to satisfy such awards; however, in the event that this is not appropriate, the Committee retains the 
right to use the Listing Rules exemption for the purposes of a ‘buyout’ award. 

 – An increased award limit exists under the DBP of 150% of base salary which may be used upon recruitment of a new Executive Director.
 – For external and internal appointments, the Committee may agree that the Company will meet certain relocation expenses and 

legal fees that it considers to be appropriate. Assistance will be subject to reasonable clawback for service of less than 12 months. 

69

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4imprint Group plc Annual Report & Accounts 2021

REMUNERATION REPORT CONTINUED

Corporate events 
Upon a takeover, unvested deferred share awards under the DBP would normally vest in full immediately. Awards may be exchanged 
to the extent that an offer to exchange awards for new awards is made and accepted by the award holder. 

executive Director Leaver Policy 

element/provision 

Policy 

Contractual notice period and 
loss of office compensation 

 –

 –

Twelve months’ notice from the Company and six months from the Executive 
Director. 
Executive Directors may be required to work during their notice period or take 
‘gardening leave’. Payments in lieu of notice may also be made.

 – Contractual non-competition payments may be made on a monthly basis for the 

twelve months following termination of employment subject to mitigation.
 – Contractual termination payments for Executive Directors include base salary, 

retirement and other benefits.

treatment of bonuses

 –

 – Normally, an Executive Director may, at the Committee’s discretion, receive a 
bonus for the year in which the Executive Director leaves, although US-based 
Executive Directors are entitled to continue to participate in the bonus plan up to 
the date of termination of employment (subject to the satisfaction of performance 
requirements). Any such bonus award may be paid in such proportions of cash or 
shares as the Committee may determine.
For ‘good leavers’ unvested deferred share awards will normally continue to vest as 
if the Executive Director had not left, with the Committee retaining the discretion 
to accelerate the vesting of awards where the Committee considers it appropriate 
(for example, if the Executive Director dies or has a terminal illness). Good leaver 
reasons are defined as: injury; ill health; disability; redundancy; retirement (as 
agreed by the Company); the company or business for which the Executive Director 
works being sold out of the 4imprint Group; death; or such other circumstances as 
the Committee may determine.
Leavers for any other reason would result in no bonus being paid, and any 
unvested deferred share awards would lapse.

 –

Consideration of employee conditions in the wider Group
The Board (and therefore each Committee member) receives a report for its consideration at its meeting in January in respect of 
current salary levels, bonus entitlements, annual pay review and bonus proposals. This is accompanied by a verbal update from 
the CEO. In combination, this annual update enables the Committee to take into account conditions in the wider workforce when 
considering executive pay actions. 

In addition, we have a dedicated Non-Executive Director who is responsible for championing the interests of team members (our 
‘Employee Voice’) and who reports back to the Board on initiatives such as the employee engagement survey results. 

The remuneration package available to Executive Directors under the Policy is broadly in line with the remuneration package afforded 
to our other employees. All employees (including Executive Directors) are entitled to participate in the Company’s Sharesave plans in 
the same way. Employees may receive discretionary bonuses based on their performance, although in the case of Executive Directors 
and other members of Senior Management, part of any bonus earned is deferred into awards of the Company’s shares. A three-year 
deferral period applies to awards for Senior Management and a five-year deferral period applies to awards for Executive Directors.

More information about how we engage with our team members can be found on page 44 of the Annual Report.

Consideration of Shareholder views
The Committee actively seeks and listens to Shareholder views on 4imprint’s executive remuneration arrangements on an ongoing 
basis. In developing this Policy, the Committee undertook a significant consultation with Shareholders and carefully considered the 
varied views put forward.

70

4imprint Group plc Annual Report & Accounts 2021

Non-executive Director remuneration

element and purpose 

Fees are aimed at attracting and retaining high-quality and experienced Non-Executive 
Directors, with fee levels reflecting the time commitments and responsibilities of 
the roles.

Non-Executive Directors are paid a basic fee which is delivered in cash. Additional fees 
are not paid for Committee chairmanship and membership. 

Operation 

Fee levels are reviewed periodically by the Board to maintain competitiveness relative 
to other listed companies of a similar size, complexity and type. 

Opportunity

Non-Executive Directors do not participate in any incentive schemes and do not receive 
a pension. 

Fees payable to Non-Executive Directors cannot exceed the maximum that is set out 
in the Company’s Articles of Association. The Company does not adopt a quantitative 
approach to pay positioning and exercises judgment as to what it considers to be 
reasonable in all the circumstances as regards quantum. 

Non-executive Director letters of appointment 
Non-Executive Directors are generally appointed for a period of three years, subject to annual re-election. Non-Executive Directors’ 
appointments may be terminated without notice by either party. 

Annual report on remuneration 
Salaries
The Chief Executive Officer and the Chief Financial Officer received no increase in basic annual salary during 2021 and have received 
no increase in 2022 to the date of this report. 

Pension and benefits 
The Executive Directors’ Pension benefits are the same as that offered to the wider workforce. Benefits include medical insurance, 
life assurance and income protection. 

Short and long-term incentives: Deferred Bonus Plan (“DBP”)
The rules of the Company’s DBP were approved by Shareholders at the AGM on 18 May 2021. These rules replaced the rules of 
the 2015 Incentive Plan which were approved by Shareholders in April 2011 for a ten-year period. The DBP (previously called the 
Deferred Annual Bonus Scheme or “DABS”) operates in substantially the same way as the 2015 Incentive Plan.

At its meeting in January 2021, the Remuneration Committee agreed that due to the ongoing impact of the COVID-19 pandemic 
on the business, it would not be appropriate to set annual bonus performance targets for 2021 for the Executive Directors. The 
significant uncertainty around the timing and scale of the economic recovery meant that it was not possible to set meaningful bonus 
targets for revenue growth and operating profit. 

The Committee was also mindful of the position of other stakeholders and was supportive of management’s view that pay rises and 
bonus/gain share schemes should be reintroduced across the business before implementing a specific bonus plan for the Executive 
Directors, an approach which reaffirms a key element of the 4imprint culture. The Committee was also cognisant of the views of 
Shareholders and did not want to reintroduce any bonus scheme for the Executive Directors until a return to dividend payments 
had been made. 

The Committee reviewed its decision during 2021 but decided not to reintroduce the bonus scheme part way through the year. 
Accordingly, no bonuses are payable to the Executive Directors in respect of 2021.

For details of the annual bonus plan’s operation in FY20 please see page 67 of the 2020 Annual Report and Accounts.

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4imprint Group plc Annual Report & Accounts 2021

REMUNERATION REPORT CONTINUED

Directors’ remuneration – single total figure (audited information)
Apart from Kevin Lyons-Tarr and David Seekings, Directors are paid in Sterling. It is therefore considered more appropriate to present 
the Directors’ remuneration in Sterling. The US dollar remuneration amounts for Kevin Lyons-Tarr and David Seekings are disclosed 
separately below:

K. Lyons-Tarr

2021

2020

D. Seekings 

2021

2020

P. Moody

2021

2020

L. Beardsell (i)

2021

2020

C. Brady

2021

2020

J. Gibney (ii)

2021

2020

J. Rabadia (i)

2021

2020

C. Southall

2021

2020

J. Warren (iii)

2021

2020

Base  
salary  

£

Benefits  

£

372,463

6,499

398,338

14,266

248,309

17,286

265,559

18,701

150,000

150,000

15,000

–

45,000

45,000

36,865

–

15,000

–

45,000

45,000

17,077

45,000

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Annual  
bonus  

Long-term 
incentives  

£

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

£

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Pension  

£

Total  

£

Fixed  
pay  
£

Variable  
pay  
£

7,352

386,314

386,314

9,828

422,432

422,432

8,392

273,987

273,987

8,908

293,168

293,168

–

–

–

–

–

–

–

–

–

–

–

–

–

–

150,000

150,000

150,000

150,000

15,000

15,000

–

–

45,000

45,000

45,000

45,000

36,865

36,865

–

–

15,000

15,000

–

–

45,000

45,000

45,000

45,000

17,077

17,077

45,000

45,000

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(i)   Lindsay Beardsell and Jaz Rabadia joined the Board on 1 September 2021.
(ii)   John Gibney joined the Board on 8 March 2021.
(iii)  John Warren retired from the Board on 18 May 2021.

Kevin Lyons-tarr and David Seekings US dollar remuneration

Base  
salary  

$

Benefits  

$

512,323

8,940

511,586

18,321

341,549

23,777

341,057

24,018

Annual  
bonus  

Long-term 
incentives  

$

–

–

–

–

$

–

–

–

–

Pension  

$

Total  

$

Fixed  
pay  
$

Variable  
pay  
$

10,113

531,376

531,376

12,623

542,530

542,530

11,543

376,869

376,869

11,441

376,516

376,516

–

–

–

–

K. Lyons-Tarr

2021

2020

D. Seekings 

2021

2020

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4imprint Group plc Annual Report & Accounts 2021

Statement of Directors’ shareholdings and share interests (audited information)
Details of the beneficial interests in the number of ordinary shares held in the Company by each Director and their connected 
persons are set out below:

Kevin Lyons-Tarr

David Seekings

Paul Moody

Lindsay Beardsell

Charles Brady

John Gibney

Jaz Rabadia

Tina Southall

John Warren

*  Or date of resignation.

Holding at 
1 January 
2022

Holding at 
2 January
2021

265,909

263,201

186,779

184,974

9,500

9,500

–

2,000

3,000

–

3,000

5,000*

–

1,000

–

–

3,000

5,000

The value of the Executive Directors’ shareholdings at the year-end exceeds the 200% of base salary shareholding requirement. 
The shareholdings included in the table above are not subject to any further performance conditions.

There has been no change in the Directors’ interests in the share capital of the Company from 1 January 2022 to the date of this report.

Movement in scheme interests during the financial year (audited information)
During the period, the Executive Directors exercised options under the 2015 Incentive Plan in relation to awards made in April 2018 
in respect of the 2017 financial year.

During the period no awards of conditional shares were made under the DBP as, owing to the impact of the COVID-19 pandemic, the 
financial results of the North American business were significantly below the targets set for 2020. Owing to the continued uncertainty 
around the impact of the COVID-19 pandemic on the financial results of the North American business no bonus targets were set for 
2021. No awards of conditional shares will be made in 2022 in respect of 2021. 

Directors’ interests in share schemes
Details of share options and conditional share awards held by the Directors are set out below:

Holding at 
2 Jan 2021

Granted 
during 
the year

Exercised

Holding at 
1 Jan 2022

Date  

of grant

Share price 
at date 
of grant

Exercise 
price

Exercisable

From

To

K. Lyons-Tarr

US ESPP

–

516

–

516

2015 Incentive Plan

4,514

2015 Incentive Plan

10,196

–

–

4,514

–

–

10,196

17 May 
2021

15 Apr 
2018

28 Mar 
2019

£23.00

$27.61

£15.80

£24.00

nil

nil

25 July 
2023

15 Apr 
2021

28 Mar 
2024

25 July 
2023

15 Apr 
2021

28 Mar 
2024

Holding at 
2 Jan 2021

Granted 
during 
the year

Exercised

Holding at 
1 Jan 2022

Date  

of grant

Share price 
at date 
of grant

Exercise 
price

Exercisable

From

To

D. Seekings

US ESPP

–

722

–

722

2015 Incentive Plan

3,009

2015 Incentive Plan

6,797

–

–

3,009

–

–

6,797

17 May 
2021

15 Apr 
2018

28 Mar 
2019

£23.00

$27.61

£15.80

£24.00

nil

nil

25 July 
2023

15 Apr 
2021

28 Mar 
2024

25 July 
2023

15 Apr 
2021

28 Mar 
2024

Gains made on exercise of options in the period were £111,270 for Kevin Lyons-Tarr and £74,172 for David Seekings (2020: £83,199 
for Kevin Lyons-Tarr, £58,109 for David Seekings and, after leaving, £1,417 for Andrew Scull, a past Director of the Company).

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4imprint Group plc Annual Report & Accounts 2021

REMUNERATION REPORT CONTINUED

During 2021 the middle-market value of the share price ranged from £22.05 to £31.70 and was £28.20 at the close of business on 
1 January 2022.

Details of share options granted by 4imprint Group plc as at 1 January 2022 are given in note 22.

None of the terms and conditions of the share options were varied during the period. The performance criteria for all Directors’ 
options were consistent with the Remuneration Policy. Once an award has vested, the exercise of share options is unconditional, 
subject to the Rules of the option grant.

Payments to past Directors
There were no payments to past Directors during the period. 

Payments for loss of office
There were no payments for loss of office made during the period.

Performance graph and table
total Shareholder Return
The graph below illustrates the Company’s Total Shareholder Return performance relative to the FTSE 250 Index of which the 
Company is a constituent. The graph shows performance of a hypothetical £100 invested over the period. 

2,500

2,000

1,500

1,000

500

0

Dec
2011

— 4Imprint Group Plc     — FTSE 250

Dec
2012

Dec
2013

Dec
2014

Dec
2015

Dec
2016

Dec
2017

Dec
2018

Dec
2019

Dec
2020

Dec
2021

Total remuneration of Executive Chairman/Chief Executive Officer

2012
£’000

2013
£’000

2014
£’000

738

738

1,380

1,380

180

180

2015
£’000

326

45

371

2016
£’000

481

2017
£’000

564

2018
£’000

738

2019
£’000

603*

2020
£’000

422

2021
£’000

386

481

564

738

603

422

386

n/a

n/a

100

60

40

50  

100

50*

0

–

0

–

Vesting rate (%)

33.30

66.70

–

–

–

–

–

–

*  

In March 2020, Kevin Lyons-Tarr waived his conditional share awards in respect of 2019.

Kevin Lyons-Tarr was appointed Group Chief Executive Officer on 31 March 2015. Prior to that, the Executive Chairman, John Poulter, 
fulfilled the role.

Relative importance of spend on pay
The table below shows the Group’s actual spend on pay relative to dividends:

Wages and salaries

Dividends paid

74

2021
$m

59.62

4.13

2020
$m

Percentage 
change

57.32

0.00

4%

n/a

K. Lyons-Tarr

J.W. Poulter

Total remuneration

Annual variable award

Percentage versus 
max opportunity (%)

Long-term incentive

4imprint Group plc Annual Report & Accounts 2021

Percentage change in remuneration of Directors and employees
The table below shows the percentage change in remuneration of each of the Directors and the Company’s employees as a whole 
between 2021 and 2020.

Average pay based on all employees

Kevin Lyons-Tarr

David Seekings

Paul Moody

Lindsay Beardsell

Charles Brady

John Gibney

Jaz Rabadia

Tina Southall

Salary

Bonus

8%

0%

0%

0%

0%

0%

0%

0%

0%

n/a

0%

0%

–

–

–

–

–

–

Taxable 
benefits

-7%

-51%

-1%

–

–

–

–

–

–

Average pay based on all employees increased in the year as salary increases were reintroduced following a period of no increases 
the previous year. Additionally, above inflation increases have been required for certain roles in order to recruit and retain employees 
in a competitive US labour market. The all-employee gain share bonus was reintroduced for the second half of 2021 and, as there 
were no bonuses paid in 2020, the calculated percentage increase figure is anomalous. 

CeO pay ratio 

Year

2021

2021

2020

2020

Country

Method

UK

US

UK

US

A

A

A

A

25th percentile  
pay ratio

24.4 : 1

17.7 : 1

33.5 : 1

25.2 : 1

Median  
pay ratio

18.4 : 1

14.5 : 1

26.5 : 1

19.9 : 1

75th percentile  
pay ratio

12.9 : 1

10.6 : 1

19.0 : 1

14.7 : 1

The data in the table above has been calculated using Option A which provides a comparison of the Company’s full-time equivalent 
total remuneration for all employees against the CEO’s total remuneration. As the CEO is US based and the Group has just 45 
UK employees (2020: 47) compared with 1,162 US employees (2020: 1,097), the calculations are shown for both the UK and US 
employee populations. 

The data set included all employees who received base salary during the year ended 1 January 2022 and were still employed at that 
date. Where appropriate, remuneration has been annualised to reflect the full-time equivalent amount, for example for part-time 
employees and new starters in the year. 

The calculations were carried out by identifying the 25th, 50th and 75th percentile employee based on total remuneration for 
the 2021 financial year. The calculation of total remuneration includes base pay and bonuses, benefits and employer pension 
contributions paid in the financial year. In the US data set, owing to the difficulty in compiling the data for each individual, medical 
and life cover benefits have been excluded from total remuneration. No other remuneration items have been omitted.

The Committee notes the limited availability of comparable pay ratios across companies and sectors given the range of business 
models and employee population profiles that exist. 

Gender pay gap
The tables below show the gender pay gap as at April 2021. As 4imprint has less than 250 employees in the UK it is not required by 
the regulations to publish gender pay gap data. However, the Company believes it would be good practice to provide this data and 
has published data for both the US and UK businesses separately.

Gender pay gap in hourly pay
As at 5 April 2021

4imprint US

4imprint UK

No. of men

No. of women

280

15

786

31

Mean  
average 
%

16.64

38.40

Median 
average
%

4.95

15.09

75

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4imprint Group plc Annual Report & Accounts 2021

REMUNERATION REPORT CONTINUED

As at 5 April 2020

4imprint US

4imprint UK

No. of men

No. of women

312

15

851

32

Mean  
average 
%

12.53

47.38

Median 
average
%

(1.97)

6.52

The mean pay gap is the difference in the average hourly pay for women compared to men.

In 4imprint US, men’s mean pay is 16.6% higher than women’s mean pay (2020 – 12.5% higher). In 4imprint UK, men’s mean pay is 
38.4% higher than women’s mean pay (2020 – 47.4% higher). This is due to the higher representation of men in more senior roles in 
the employee group.

The median pay gap represents the difference in hourly pay between the salary mid-point average of women and men. In 4imprint 
US, the median hourly pay is slightly higher for men than for women in 2021 (2020 – 1.97% lower). In 4imprint UK, the median hourly 
pay is 15.1% higher for men than for women (2020 – 6.5% higher for men).

Gender pay gap – bonus pay
Employees receiving a bonus
Year to 5 April 2021

4imprint US

4imprint UK

As at 5 April 2020

4imprint US

4imprint UK

Gender Pay Gap in bonus pay
Year to 5 April 2021

4imprint US

4imprint UK

As at 5 April 2020

4imprint US

4imprint UK

Male 
%

1.79

0.00

Male 
%

96.47

100.00

Mean  
average 
%

91.05

0

Mean  
average 
%

76.29

83.98

Female
%

0.25

0.00

Female
%

97.90

93.75

Median 
average
%

16.17

0

Median 
average
%

0.00

0.00

No. of men

No. of women

5

0

2

0

No. of men

No. of women

312

15

851

32

No bonuses were paid in the year to 5 April 2021. The bonuses shown above relate to the vesting of share awards in March 2021 
which were awarded in April 2018 to the two Executive Directors and five members of the Senior Management Team. The effect of 
this is to render the data anomalous.

4imprint US

4imprint UK

26%

24%

20%

35%

74%

Lower quartile

18%

76%

Lower middle quartile

27%

80%

Upper middle quartile

42%

65%

Upper quartile

42%

■ Male      ■  Female

82%

73%

58%

58%

This is the proportion of men and women in each pay quartile. Each quartile represents 266 employees of 4imprint US and 
12 employees of 4imprint UK.

76

4imprint Group plc Annual Report & Accounts 2021

Statement of voting at general meetings
Votes cast by proxy and in the meeting in respect of Directors’ remuneration were as follows:

Resolution

AGM

Votes for

% for

Votes against

% against

Votes withheld 
(abstentions)

Approval of Remuneration Report

2021 22,471,759

95.98

941,989

Approval of Remuneration Policy

2021 21,870,335

94.94

1,164,452

4.02

5.06

1,980

380,941

Implementation of Policy in 2022
At its meeting in January 2022 the Committee agreed to the Executive Directors’ request that they receive no base annual salary 
increase with effect from 1 January 2022. This decision will be reviewed by the Committee later in 2022. In addition, the Committee 
approved the reintroduction of the Deferred Bonus Plan for 2022. 

Operation of the DBP 
The Executive Directors participate in a single variable incentive plan, the DBP (formerly the 2015 Incentive Plan), through which 
they may receive an annual bonus, half of which is paid in cash and half of which is deferred into shares through the award of nil 
cost options or conditional share awards. The deferral period for shares awarded to the Executive Directors is five years from date 
of award.

Bonus outcomes under the Plan are variable and depend on the achievement of stretching and robust performance targets 
based on the financial results of the Group’s North American business. This basis of measurement is considered to be appropriate 
given that:
 –
 –

The North American business comprises 98% of the revenue of the Group and substantially all of its operating profit; and
It enables direct alignment of the incentive remuneration of the Executive Directors with that of the US-based management team.

Rationale for metric selection
The measures used to assess the performance of the Executive Directors were chosen specifically to align directly with the Group’s 
strategic objectives (see pages 9 to 11). These objectives can be summarised as: 
 –
 –

Expansion of market share in large, fragmented and attractive markets through organic revenue growth; and
Investment in primarily marketing-based initiatives designed to maximise growth potential up to the point at which this 
investment no longer produces an acceptable return.

Accordingly, the Committee agreed the following performance measures as most likely to incentivise an optimum outcome in 
alignment with the Group’s strategic priorities:
 – Revenue growth. This is the primary driver in meeting the Group’s market share expansion targets and as such serves as the 

most heavily-weighted measure in calculating incentive remuneration outcomes.

 – Operating profit. The inclusion of this measure ensures that the marketing investment to build a strong and growing customer file 

is accompanied by an appropriate financial return. 

The bonus outturn under each performance measure is contingent on the performance of the other given the key role that both 
measures play in ensuring an appropriate balance is achieved in motivating attainment of 4imprint’s strategic priorities. Given that 
the bonus measures and targets are inter-related, potential bonus outcomes are expressed in a matrix format with different bonus 
outcomes dependent on the revenue growth percentage and operating profit achieved in the year. 

Specific performance targets for 2022 have been set by the Committee with reference to the 2022 budget approved by the Board. 
As at January 2022, the Committee was confident that the targets set were appropriately stretching.

CHARLeS BRADY
CHAIR OF tHe ReMUNeRAtION COMMIttee
15 March 2022

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4imprint Group plc Annual Report & Accounts 2021

DIRECTORS’ REPORT

The Directors present their report and the audited consolidated 
and Company financial statements for the period ended 
1 January 2022. The Company’s Statement on Corporate 
Governance is included in the Corporate Governance section 
on pages 52 to 56 of this Annual Report. The Statement on 
Corporate Governance forms part of the Directors’ Report and 
is incorporated into it by cross-reference.

4imprint Group plc (registered number 177991) is a public 
limited company incorporated in England and Wales, domiciled 
in the UK and listed on the London Stock Exchange. It is limited 
by shares. Its registered office is 25 Southampton Buildings, 
London WC2A 1AL.

Dividends
Dividends are determined in US dollars and paid in Sterling, 
converted at the exchange rate at the time the dividend 
is determined. 

An interim dividend of 15.00c (10.83p) per ordinary share was 
paid on 21 September 2021 and the Directors recommend a 
final dividend of 30.00c (22.99p) per share. The proposed final 
dividend, if approved, will be paid on 31 May 2022 in respect of 
shares registered at close of business on 29 April 2022.

The total distribution paid and recommended for 2021 on 
the ordinary shares is $12.5m (2020: $nil) or 45.00c per share 
(2020: nil). 

Cross-reference to Strategic Report
The Strategic Report is set out on pages 6 to 47 of the Annual 
Report. It includes the Chief Executive’s Review and Financial 
Review, which contain information and disclosures concerning 
the Group’s financial performance and position, future 
prospects, key performance indicators, TCFD reporting, principal 
risks and uncertainties, risk management objectives and policies, 
going concern and viability. The Board regularly considers 
the Company’s approach to its risk management objectives 
and policies and reviewed the Company’s risk management 
processes at a Board meeting in January 2022. The Board 
concluded that the current risk management processes are 
appropriate for the nature of the business and current Group 
structure. Details of the Company’s risk management processes 
are set out on page 36.

In addition, the Sustainability section, which is included within the 
Strategic Report, contains information in respect of the Group’s 
approach to social and ethical responsibility, the environment, 
health and safety, employee welfare and diversity, equity 
and inclusion. These policies and practices demonstrate the 
importance which the Directors place on fostering the Group’s 
relationships with its employees, customers and suppliers.

These elements of the Strategic Report are incorporated into the 
Directors’ Report by cross-reference.

Directors
The names and biographical details of the present Directors, 
their committee memberships, independence status and 
identification of the Senior Independent Director are given on 
page pages 50 and 51. The Directors served throughout the 
period ended 1 January 2022 and up to the date of signing of 
these financial statements, with the exception of John Gibney 
who was appointed on 8 March 2021, Lindsay Beardsell who 
was appointed on 1 September 2021 and Jaz Rabadia who was 
appointed on 1 September 2021. In addition, John Warren was 
a Non-Executive Director from the start of the period until his 
retirement on 18 May 2021.

78

The interests of the Directors in the shares of the Company are 
shown on page 73.

None of the Directors, nor their associated companies, nor any 
members of their families, had any interest either during or at 
the end of the period ended 1 January 2022 in any contract 
with the Company or its subsidiaries requiring disclosure under 
sections 197, 198, 200, 201 and 203 of the Companies Act 2006.

Share capital 
The Group’s objective for managing capital is described in 
note 20.

The Company has a single class of share capital which is divided 
into ordinary shares of 386/13p each. The shares are in registered 
form. 

Rights and obligations attaching to shares
Subject to applicable statutes and other Shareholders’ rights, 
shares may be issued with such rights and restrictions as the 
Company may by ordinary resolution decide, or, if there is 
no such resolution or in so far as it does not make specific 
provision, as the Board may decide. At each Annual General 
Meeting (“AGM”), the Company seeks annual Shareholder 
authority for the Company’s Directors to allot shares, in certain 
circumstances, for cash. Currently, there are no such restrictions 
in place over the issued share capital of the Company, other 
than those required by law or regulation.

Relations with Shareholders

Substantial interests
At 1 January 2022 the Company had been notified of the 
following interests in the issued ordinary share capital of 
the Company:

BlackRock, Inc.
Montanaro Asset Management Limited
Baillie Gifford & Co
abrdn plc
Mawer Investment Management
Majedie Asset Management Limited
FIL Limited
Invesco Perpetual Asset Management

Number
 of shares

2,408,538
1,979,711
1,949,985
1,580,804
1,410,192
1,398,525
1,160,653
847,147

%

8.57
7.05
6.94
5.63
5.02
4.98
4.13
3.02

The Company has received notifications of changes in holdings 
since 1 January 2022 from BlackRock, Inc that it now holds 
3,310,846 shares (11.78%), abrdn plc that its holding had fallen 
below 5% and Baillie Gifford & Co that it now holds 2,828,328 
shares (10.07%).

The Board places a high value on its relations with its investors 
and consults with Shareholders in connection with specific 
issues where it considers it appropriate. The Group, principally 
through the Chief Executive Officer and Chief Financial 
Officer, has regular dialogue and meetings with institutional 
Shareholders, fund managers and analysts. Subject always to 
the constraints regarding sensitive information, discussions 
cover a wide range of issues, including strategy, performance, 
management and ESG.

The Board considers it important to understand the views of 
Shareholders, in particular any issues which concern them. 
The Senior Independent Non-Executive Director is available to 
meet major Shareholders if they so wish.

 
4imprint Group plc Annual Report & Accounts 2021

Qualifying third party indemnity provisions
Qualifying third party indemnity agreements have been signed 
by the Company in respect of Kevin Lyons-Tarr, David Seekings, 
Paul Moody, Lindsay Beardsell, Charles Brady, John Gibney, 
Jaz Rabadia and Tina Southall with effect from the date of their 
respective appointments to the Board of Directors.

Shares held in trust for employee share schemes
The trustees of the 4imprint 2012 Employee Benefit Trust may 
vote or abstain from voting on shares held in the trust in any 
way they consider appropriate. 

Significant agreements
There are no agreements containing provisions entitling a 
counterparty to exercise termination or other rights in the event 
of a change of control.

Political donations
No political donations were made in the period ending 1 January 
2022 or prior period.

Annual General Meeting
Notice of the AGM is set out in a separate document. Items of 
special business to be considered at the AGM are described in 
detail in the Notice of the AGM and the notes on the business to 
be conducted.

Independent auditor
On the recommendation of the Audit Committee, a resolution 
to reappoint Ernst & Young LLP (“EY”) as independent external 
auditor will be proposed at the 2022 AGM, together with a 
resolution granting the Directors the authority to determine 
EY’s remuneration.

Remuneration Report
Details of the procedures and guidelines used by the 
Remuneration Committee in determining remuneration are 
outlined in its report on pages 66 and 67.

Purchase of own shares
Following approval at the 2021 AGM of Resolution 15, the 
Company is authorised, generally and without conditions, to 
make market purchases, as defined in the Companies Acts, of 
its ordinary shares of 386/13p subject to the provisions set out 
in such Resolution. This authority applies from 18 May 2021 
until the earlier of the end of the 2022 AGM or 17 August 2022 
unless previously cancelled or varied by the Company in a 
general meeting. No such cancellation or variation has taken 
place. During the period, no shares have been purchased by the 
Company, but the Employee Benefit Trust purchased 22,500 
(2020: 42,000) ordinary shares.

waiver of dividends
The dividend income in respect of the 22,488 shares (2020: 
16,578 shares) held in the 4imprint 2012 Employee Benefit Trust 
has been waived at the date of this report. 

Going concern
The going concern statement is on page 35.

environment and sustainability
The Board recognises its obligations to protect the environment 
and is committed both to achieving required environmental 
standards across all the activities of the Group and to minimising 
its environmental impact. Further information about the Group’s 
environmental and sustainability policy, together with TCFD 
reporting disclosures, is set out in the Sustainability section on 
pages 20 to 29.

Greenhouse gas emissions report
Details regarding the Group’s carbon emissions, energy 
consumption and energy efficiency are included in the Strategic 
Report on pages 28 and 29.

Methodology
All of the emission sources required under the Companies Act 
2006 (Strategic Report and Directors’ Report) Regulations 2013 
for Scope 1 and Scope 2 emissions have been reported.

The emission factors used were from the UK Government’s GHG 
Conversion Factors for Company Reporting 2021 for UK entities 
and EPA conversion factors for US entities.

Directors’ statement as to disclosure of information 
to independent auditor
In the case of each of the persons who are Directors of the 
Company at the date this report was approved:
 –

So far as each of the Directors is aware, there is no relevant 
audit information (as defined in the Companies Act 2006) of 
which the Company’s auditor is unaware.
Each of the Directors has taken all of the steps that he or 
she ought to have taken as a Director to make himself or 
herself aware of any relevant audit information (as defined) 
and to establish that the Company’s auditor is aware of that 
information.

 –

Approved by the Board and signed on its behalf by

eMMA tAYLOR
COMPANY SeCRetARY
15 March 2022

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4imprint Group plc Annual Report & Accounts 2021

STATEMENT OF DIRECTORS’ RESPONSIBILITIES  
IN RESPECT OF THE FINANCIAL STATEMENTS 

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Company’s transactions and disclose with reasonable accuracy 
at any time the financial position of the Group and Company 
and enable them to ensure that the financial statements comply 
with the Companies Act 2006. They are also responsible for 
safeguarding the assets of the Group and Company and hence 
for taking reasonable steps for the prevention and detection of 
fraud and other irregularities.

Under applicable law and regulations, the Directors are 
also responsible for preparing a Strategic Report, Directors’ 
Report, Remuneration Report and Corporate Governance 
Statement that comply with that law and those regulations. 
The Directors are responsible for the maintenance and integrity 
of the corporate and financial information included on the 
Company’s website.

Each of the Directors, whose names and functions are listed in 
the Board of Directors on pages 50 and 51, confirm, to the best 
of their knowledge:
 –

That the consolidated financial statements, prepared in 
accordance with IFRSs, give a true and fair view of the assets, 
liabilities, financial position and profit of the Company and 
undertakings included in the consolidation taken as a whole.
That the Annual Report, including the Strategic Report, 
includes a fair review of the development and performance 
of the business and the position of the Company and 
undertakings included in the consolidation taken as a 
whole, together with a description of the principal risks 
and uncertainties that they face.
That they consider the Annual Report, taken as a whole, 
is fair, balanced and understandable and provides the 
information necessary for Shareholders to assess the 
Group’s position, performance, business model and strategy.

 –

 –

Approved on the 15 March 2022 by

KevIN LYONS-tARR 
CHIeF eXeCUtIve OFFICeR 

DAvID SeeKINGS
CHIeF FINANCIAL OFFICeR

The Directors are responsible for preparing the Annual Report 
and the financial statements in accordance with applicable 
United Kingdom law and regulations.

Company law requires the Directors to prepare financial statements 
for each financial period. Under that law the Directors have elected 
to prepare the Group and Company financial statements in 
accordance with UK-adopted International Accounting Standards 
in conformity with the requirements of the Companies Act 2006 
(“IFRSs”). Under company law the Directors must not approve 
the financial statements unless they are satisfied that they give 
a true and fair view of the state of affairs of the Group and the 
Company and of the profit or loss of the Group for that period. 

In preparing the financial statements, the Directors are 
required to:
 –

Select suitable accounting policies in accordance with IAS 8 
‘Accounting Policies, Changes in Accounting Estimates and 
Errors’ and then apply them consistently.

 – Make judgments and accounting estimates that are 

reasonable and prudent.

 – Present information, including accounting policies, in a 

manner that provides relevant, reliable, comparable and 
understandable information.

 – Provide additional disclosures when compliance with the 
specific requirements in IFRSs is insufficient to enable 
users to understand the impact of particular transactions, 
other events and conditions on the Group’s and Company’s 
financial position and financial performance.
In respect of the Group’s and Company’s financial 
statements, state whether IFRSs have been followed, subject 
to any material departures disclosed and explained in the 
financial statements.

 –

 – Prepare the financial statements on the going concern basis 
unless it is appropriate to presume that the Group and 
Company will not continue in business.

80

 
 
4imprint Group plc Annual Report & Accounts 2021

INDEPENDENT AUDITOR’S REPORT TO  
THE MEMBERS OF 4IMPRINT GROUP PLC
Opinion
In our opinion:
 –

4imprint Group plc’s Group financial statements and parent company financial statements (the “financial statements”) give a true 
and fair view of the state of the Group’s and of the parent company’s affairs as at 1 January 2022 and of the Group’s profit for the 
year then ended;
the Group financial statements have been properly prepared in accordance with UK adopted international accounting standards; 
the parent company financial statements have been properly prepared in accordance with UK adopted international accounting 
standards as applied in accordance with section 408 of the Companies Act 2006; and
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

 –
 –

 –

We have audited the financial statements of 4imprint Group plc (the “parent company”) and its subsidiaries (the “Group”) for the year 
ended 1 January 2022 which comprise:

Group

Parent company

Consolidated balance sheet as at 1 January 2022

Balance sheet as at 1 January 2022

Consolidated income statement for the year then ended

Statement of changes in equity for the year then ended

Consolidated statement of comprehensive income for the year 
then ended

Statement of cash flows for the year then ended 

Consolidated statement of changes in equity for the year  
then ended

Related notes A to O to the financial statements including a 
summary of significant accounting policies

Consolidated statement of cash flows for the year then ended

Related notes 1 to 27 to the financial statements, including a 
summary of significant accounting policies

The financial reporting framework that has been applied in their preparation is applicable law and UK adopted international 
accounting standards and as regards the parent company financial statements, as applied in accordance with section 408 of the 
Companies Act 2006.

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our 
responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements 
section of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for 
our opinion. 

Independence
We are independent of the Group and parent in accordance with the ethical requirements that are relevant to our audit of the 
financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we have fulfilled 
our other ethical responsibilities in accordance with these requirements.

The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the parent company and we 
remain independent of the Group and the parent company in conducting the audit. 

Conclusions relating to going concern 
In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. Our evaluation of the Directors’ assessment of the Group and parent 
company’s ability to continue to adopt the going concern basis of accounting included:
 – We confirmed our understanding of the Board’s Going Concern assessment process and also engaged with management early 
to ensure key factors were considered in their assessment. Management have incorporated their Going Concern period (to 
the period ending 1 July 2023) into their wider assessment of viability which covers the period to 28 December 2024. In these 
assessments management consider the key factor that would prejudice the going concern basis of preparation of the Group to 
be a severe downturn in demand, which negatively impacts new customer acquisition and existing customer retention; 

 – We obtained the Board’s Going Concern assessment, including cash flow forecasts which cover the period to 1 July 2023. The 
Board prepared a ‘base case’ and a ‘downside case’ cash flow forecast model. The downside case forecast incorporates the 
effects of a downside scenario based on severe, but plausible, demand assumptions; 

 – We tested the key assumptions included in each of the cash flow forecast models. We tested the assumption regarding 

the impact of COVID-19 uncertainty and significant additional declines in revenue included in each forecasted scenario. We 
considered the appropriateness of the methods used to calculate the cash forecasts and determined, through inspection and 
testing of the methodology and calculations, that the methods utilised were appropriately sophisticated to be able to make an 
assessment for the entity. We also confirmed the mathematical integrity of management’s scenarios. We evaluated the historical 
accuracy of management’s forecasting and considered this against external analyst expectations. We have concluded that 
management’s estimates have historically been appropriate and conservative, and this is supported by post year end results 
to date. We have assessed the Board’s considerations related to material climate change impacts in the going concern period 

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4imprint Group plc Annual Report & Accounts 2021

INDEPENDENT AUDITOR’S REPORT TO  
THE MEMBERS OF 4IMPRINT GROUP PLC CONTINUED

including the achievement of the Group’s carbon neutral status, commitment to build a solar panel array at the US distribution 
centre and sustainable product initiatives;

 – We have checked the amount and maturity of the $20m line of credit and £1m UK overdraft facility, which expire on 31 May 2023 
and 31 December 2022, respectively, to facility agreements. Covenant requirements for the $20m line of credit have also been 
validated to the facility agreement. There are no covenants on the £1m UK overdraft;

 – We obtained the Board’s forecast covenant calculations which cover the period until expiry (31 May 2023) with respect to 

the committed but undrawn $20m line of credit facility. We validated inputs into the covenant forecast calculations back to 
management’s base case and confirmed the Group has significant headroom. Both the base case and the downside case cash 
flow forecasts assume no utilisation of the $20m line of credit or £1m UK overdraft facility;

 – We performed reverse stress testing in order to identify what reduction in demand would be required before liquidity is 

exhausted. The $20m line of credit and £1m UK overdraft facility have been excluded from our own reverse stress test model;

 – We considered the mitigating factors that are within the control of the Group. This includes the Company’s ability to reduce 

marketing costs and headcount that are not reflected in either the base case or downside case forecast but would, if required, 
be fully under the Group’s control;

 – We evaluated management’s consideration of the conflict in Ukraine arising after the year end, noting the Group has no 

operations in Russia, Ukraine or Belarus. The possible impact to the Group would likely manifest itself in inflationary pressure. 
The Group has demonstrated its ability to manage through historic recessions and the more recent COVID-19 pandemic. We 
assessed sensitivities in respect of increased costs and potential reduction in demand; and

 – We read the Group’s going concern disclosures included in the annual report in order to assess that the disclosures were 

appropriate and in conformity with the reporting standards. 

We have observed that both the North America and UK & Eire operating segments experienced disruption from the impact of the 
COVID-19 pandemic which has resulted in a significant reduction in revenue in the current and prior year when compared to pre-
pandemic trading levels. However, we noted the improving performance of the business since the second quarter of 2021, the net 
cash of $41.6m (2020: $39.8m) at the balance sheet date and trading results in the first few weeks of 2022. 

Management’s base case and downside case forecasts demonstrate that the Group retains sufficient liquidity in the Going Concern 
period to 1 July 2023.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the Group and parent company’s ability to continue as a going concern for 
a period to 1 July 2023.

In relation to the Group and parent company’s reporting on how they have applied the UK Corporate Governance Code, we have 
nothing material to add or draw attention to in relation to the Directors’ statement in the financial statements about whether the 
Directors considered it appropriate to adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections 
of this report. However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the 
Group’s ability to continue as a going concern.

Overview of our audit approach

Audit scope

 – We performed an audit of the complete financial information of two full scope components and audit procedures 

on specific balances for a further five components.

 – The components where we performed full or specific audit procedures accounted for 100% of Profit before tax, 

100% of Revenue and 100% of Total assets.

Key audit 
matters

 – Management override of internal controls through manual journals to revenue;
 – Management override of internal controls through manual journals to supplier rebate income; and
 – Management override of internal controls related to the expected credit loss provision on unbilled 

accrued revenue. 

Materiality

 – Overall Group materiality of $1.5m which represents 5% of the average profit before tax of $29m using the 

results of the prior two financial periods and the current period.

An overview of the scope of the parent company and Group audits 
tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit scope 
for each company within the Group. Taken together, this enables us to form an opinion on the consolidated financial statements. 
We take into account size, risk profile, the organisation of the Group and effectiveness of group-wide controls, changes in the 
business environment and other factors such as recent Internal audit results when assessing the level of work to be performed at 
each company.

In assessing the risk of material misstatement to the Group financial statements, and to ensure we had adequate quantitative 
coverage of significant accounts in the financial statements, of the 7 (2020: 7) reporting components of the Group, we selected 7 
(2020: 7) components covering entities within the United States of America and the United Kingdom, which represent the principal 
business units within the Group.

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4imprint Group plc Annual Report & Accounts 2021

Of the 7 (2020: 7) components selected, we performed an audit of the complete financial information of 2 (2020: 2) components 
(“full scope components”) which were selected based on their size or risk characteristics. For the remaining 5 (2020: 5) components 
(“specific scope components”), we performed audit procedures on specific accounts within that component that we considered 
had the potential for the greatest impact on the significant accounts in the financial statements either because of the size of these 
accounts or their risk profile. 

The reporting components where we performed audit procedures accounted for 100% (2020: 100%) of the Group’s profit before tax, 
100% (2020: 100%) of the Group’s revenue and 100% (2020: 100%) of the Group’s total assets.

For the current year, the 2 (2020: 2) full scope components contributed 104% (2020: 139%) of the Group’s Profit before tax, 98% 
(2020: 98%) of the Group’s Revenue and 98% (2020: 97%) of the Group’s Total assets. 

The 5 (2020: 5) specific scope components contributed (4)% (2020: (39)%) of the Group’s profit before tax, 2% (2020: 2%) of the 
Group’s revenue and 2% (2020: 3%) of the Group’s total assets. The audit scope of these components may not have included testing 
of all significant accounts of the component but will have contributed to the coverage of significant accounts tested for the Group. 

Involvement with component teams 
All audit work performed for the purposes of the audit was undertaken by the Group audit team except for our inventory existence 
procedures. These procedures were undertaken by another EY global network firm operating under the Group audit teams 
instruction and were attended in person.

The Group audit team adapted their approach to interact with management in response to the COVID-19 pandemic. Due to 
COVID-19 travel restrictions imposed by governments, we did not complete our planned visits to the Group’s locations in the 
United States. We were able to visit the Group’s UK operation as part of our interim testing. 

The year end audit was also required to be conducted remotely. This was supported through remote access to the Group’s financial 
systems and the use of EY software collaboration platforms for the secure and timely delivery of requested audit evidence. 

In lieu of these visits, we have maintained regular dialogue and meetings with management via videoconference calls. We attended 
all meetings with local management to conclude the audit procedures at each location by videoconference with the exception of the 
inventory existence procedures which were attended in person as noted above. The Group audit engagement partner participated in 
the closing meetings for all components.

Climate change 
There has been increasing interest from stakeholders as to how climate change will impact 4imprint Group plc. The Group has 
determined that the most significant future impacts from climate change on its operations will be from extreme weather-related 
events and potential reputation and brand damage from failure to take deliberate and tangible action to reduce its GHG emissions. 
These are explained on pages 25 to 29 in the required Task Force for Climate related Financial Disclosures and on pages 36 to 43 in 
the principal risks and uncertainties, which form part of the “Other information”, rather than the audited financial statements. Our 
procedures on these disclosures therefore consisted solely of considering whether they are materially inconsistent with the financial 
statements or our knowledge obtained in the course of the audit or otherwise appear to be materially misstated. 

As explained in the viability statement, governmental and societal responses to climate change risks are still developing, and 
are interdependent upon each other, and consequently financial statements cannot capture all possible future outcomes as 
these are not yet known. The degree of certainty of these changes may also mean that they cannot be taken into account when 
determining asset and liability valuations and the timing of future cash flows under the requirements of UK adopted international 
accounting standards. 

Our audit effort in considering climate change was focused on ensuring the Group’s achievement of CarbonNeutral® status in 
October 2021 as disclosed on page 25 has been appropriately reported. We also challenged the Directors’ considerations of climate 
change in their assessment of going concern and viability and associated disclosures. 

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4imprint Group plc Annual Report & Accounts 2021

INDEPENDENT AUDITOR’S REPORT TO  
THE MEMBERS OF 4IMPRINT GROUP PLC CONTINUED
Key audit matters 
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy; the allocation of 
resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the context of our audit 
of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate opinion on these matters.

risk – management override of internal controls through manual journals to revenue

Description of risk

There is a risk that management may override controls to intentionally misstate revenue transactions, and consequently operating 
profit, through inappropriate manual journal entries.

Investors typically focus on the Group’s revenue performance and operating profit which were significantly impacted by the effects 
of the COVID-19 pandemic in 2020. This remains applicable in 2021 with investor focus taking particular interest in the pace and 
scale of recovery following the height of the pandemic. 

Whilst it was not considered appropriate to set annual bonus performed targets for 2021 based on revenue growth and operating 
profit targets given the uncertainty, there remains an incentive for management to manipulate revenue recognition.

We concluded there was a risk that management may override controls to intentionally:

a)  overstate revenue, and therefore operating profit, in order to report an improved recovery to the market; or 

b)   understate revenue, and therefore operating profit, in order to provide a contribution towards meeting targets for management 

rewards and incentive schemes in the next financial period. 

There are no significant judgements involved in the recognition of revenue and our audit risk is focussed on manual journals to the 
revenue accounts.

Revenue for the year was $787m (2020: $560m) and operating profit was $31m (2020: $4m).

Refer to the Accounting policies (page 99); and note 1 of the consolidated financial statements (page 103).

Our response to the risk

We identified, documented and confirmed our understanding of the Group’s revenue recognition policies and performed a 
walkthrough to assess the design and operating effectiveness of key controls over the revenue process.

We performed testing to validate a sample of revenue transactions extracted from the sales invoicing system to revenue recorded 
and reconciled in the general ledger.

In respect of revenue from 4imprint Inc. and 4imprint Direct Limited, which together form 100% of the Group’s revenue, we 
performed data analytics testing over the entire revenue process from revenue recognition through to invoice settlement. Where 
the postings did not follow our expectation, we investigated outliers and tested these entries to assess their validity by agreeing the 
transactions back to source documentation. 

We tested manual journal entries posted to revenue accounts, applying parameters designed to identify entries that were not in 
accordance with our expectations. This included analysing and selecting journals for testing which appeared unusual in nature 
due to size, preparer or being manually posted as there is greater opportunity to record fictitious entries than with automated 
journals and therefore outside the normal course of business. We also introduced unpredictability into our manual journal testing. 
We corroborated such journals to source documentation to confirm that the entries supported the revenue recognised and that 
the entries were valid. 

We performed audit procedures over this risk area on 4imprint Inc. and 4imprint Direct Limited which covered 100% (2020: 100%) 
of revenue for the year.

Key observations communicated to the Audit Committee

We did not identify evidence of management override through inappropriate journal entries recorded to revenue in the period. 

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4imprint Group plc Annual Report & Accounts 2021

risk – management override of internal controls through manual journals to supplier rebate income

Description of risk

The Group receives significant rebate income from its suppliers, primarily through 4imprint Inc. These relate to volume-based 
rebates on purchases made from key product suppliers throughout the financial period.

The rebates received are determined by formal signed agreements with suppliers and depend on the level of spend and product 
mix within the financial period. Supplier agreements are coterminous with the Group’s year end. The percentage of purchases paid 
as a rebate from certain suppliers increases based on predetermined purchase thresholds within supplier agreements.

There is a risk that management may override controls to intentionally misstate supplier rebate income, and consequently 
operating profit, through inappropriate manual journal entries. The incentives for doing so are consistent with those noted in our 
“Management override of internal controls through manual journals to revenue” matter noted above.

Our assessment considers the risk that management may override controls to intentionally:

a)   overstate supplier rebate income when compared to the eligible amounts set out in the rebate agreements and/or are 

recognised in advance of achievement of the right to earn the income; or

b)   understate supplier rebate income when compared to the eligible amounts set out in the rebate agreements and/or recognition 

is incorrectly deferred to the following period when the achievement of the right to earn the income has been met.

Rebate contracts include variable rebate rates which are dependent on product categories and volumes purchased. There are no 
significant judgements involved in the recognition of supplier rebate revenue or the supplier rebate receivable. 

There is, however, an element of judgement included in assessing the recoverability of the rebate income receivable at the balance 
sheet date. For the current year the Group has recognised $18m (2020: $14m) of rebate income including a rebate receivable 
balance of $13m (2020: $9m) at the balance sheet date.

Refer to the Accounting policies (page 99); and note 13 of the consolidated financial statements (pages 111 and 112).

Our response to the risk

We identified, documented and confirmed our understanding of the Group’s supplier rebate recognition policies and performed a 
walkthrough to assess the design and operating effectiveness of key controls over the revenue process.

For a sample of supplier rebates, we obtained rebate agreements and inspected them to assess whether rebates received, and 
receivable, by the Group had been accounted for in the correct financial period and in accordance with specific terms agreed 
with suppliers.

We recalculated expected supplier rebate income and receivables based upon spend with suppliers in the period, taking account 
of agreed rebate rates per signed agreements and cash received during the year for rebate income. 

We obtained direct confirmations from a sample of suppliers to agree rebate receivables due at the balance sheet date. 

We compared a sample of cash receipts received in the year to the prior year receivables balances to assess the historical accuracy 
of management’s rebate calculations and assessment of recoverability of amounts outstanding at the year end.

We checked a sample of purchase transactions to the purchase reports used in the rebate calculations to assess whether rebate 
transactions were recorded in the correct period and with regard to the relevant supplier. We inspected a sample of post year end 
credit notes to check the recoverability of rebate receivable balances.

We tested journal entries to rebate income accounts by applying parameters designed to identify entries that were not in 
accordance with our expectations. This included analysing and selecting journals for testing and corroborating to source 
documentation to confirm that the entries supported the recognition of rebate income and that the entries were appropriate. 

We performed audit procedures over this risk area on 4imprint Inc. which covered 92% (2020: 85%) of supplier rebate income and 
90% (2020: 84%) of the rebate income receivable balance at the reporting date.

Key observations communicated to the Audit Committee

Rebate income was recorded in accordance with contractual terms, in the correct period and the related year end receivables 
balance was appropriately valued. 

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4imprint Group plc Annual Report & Accounts 2021

INDEPENDENT AUDITOR’S REPORT TO  
THE MEMBERS OF 4IMPRINT GROUP PLC CONTINUED

risk – management override of internal controls to the expected credit loss provision on unbilled accrued revenue

Description of risk

Disruption to the Group’s supply chain in the second half of 2021 caused by the pandemic has resulted in an increase in unbilled 
accrued revenue on orders in process at the year-end. 

It is common for a customer order to include several different products, i.e., several ‘order lines’ in an overall customer order. Each 
order line is a separate performance obligation and revenue is recognised when control of the related goods has transferred to 
the customer. 

However, a sales invoice is only raised once goods from all order lines have transferred to the customer. The supply chain issues 
experienced in the second half of 2021 have resulted in an increase in unbilled accrued revenue on order lines which have been 
delivered to customers but where other products on the overall customer order have not yet been delivered. 

There is a risk that management may override controls to intentionally misstate expected credit loss (“ECL”) provisions on 
unbilled accrued revenues and consequently operating profit. The incentives for doing so are consistent with those noted in our 
“Management override of internal controls through manual journals to revenue” matter noted above. 

Our assessment considers the risk that management may override controls to intentionally:

a)  Understate the ECL provision, and therefore overstate operating profit, in order to report an improved recovery to the market; or 

b)   Overstate the ECL provision, and therefore understate operating profit, in order to meet targets for management rewards and 

incentive schemes in the next financial period. 

This estimation is inherently more difficult in the current year because of the uncertainty in the timing of when customer orders 
will be fulfilled in full and the appropriateness of default rates of customers in light of the delayed time from delivery to invoice, the 
customer’s method of payment and the COVID-19 pandemic environment. 

Gross unbilled accrued revenue at the year-end was $28m (2020: $8m) and related expected credit loss provisions were $0.5m 
(2020: $0.1m).

Refer to the Accounting policies (page 101); and note 13 of the consolidated financial statements (pages 111 and 112).

Our response to the risk

We identified, documented and confirmed our understanding of the Group’s ECL provision policy and performed a walkthrough to 
assess the design and operating effectiveness of key controls over the process.

We tested the accuracy of input data and the clerical accuracy of the ECL provision workings. We verified that the provision was 
calculated in accordance with management’s policy and that appropriate journal entries were processed to record the provision 
in the financial statements.

We assessed the significant assumptions used by management in the ECL provision on unbilled accrued revenues. The most 
significant of these being the probability of default of customers based on historic default rates for the previous 36 months. 

We challenged default rates used by management through the recalculation of our own ECL provision. The difference between our 
own calculation and management’s provision was not material. We validated inputs used in our recalculation as follows:

a)   We validated the ageing of the unbilled accrued revenue balance by testing the average lag time between original order date 
and delivery date to external logistic company delivery reports and applied this to age the unbilled accrued revenue balance. 

b)   We segmented the customer population by credit default risk factors. We considered there to be two populations depending on 
whether a customer pays by credit card or not. We tested the accuracy of historic default rates for both populations to analysis 
of historic write offs over the last 36 months.

c)   We performed integrity testing over these data sets to ensure they were reliable and complete, agreeing back to source 

documentation such as invoices and journal write offs. 

d)   The risk of default over an element of the unbilled accrued revenue population is mitigated where payments are received up-

front from customers at the time an order is processed. 

We have validated the accuracy of this input into our calculation by agreeing a sample of transactions back to order and cash 
receipt. We have ensured cash received up-front has been appropriately allocated against the ageing of the unbilled accrued 
revenue balance. 

We assessed the adequacy of the disclosures in the financial statements for the provision for ECL’s on unbilled accrued revenue.

We performed audit procedures over this risk area on 4imprint Inc. and 4imprint Direct Limited which covered 100% (2020: 100%) 
of unbilled accrued revenue at the year end. 

Key observations communicated to the Audit Committee

We did not identify evidence of management override through inappropriate ECL provisions on unbilled accrued revenue at 
the year end. 

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4imprint Group plc Annual Report & Accounts 2021

In the prior year, our auditor’s report included a key audit matter in relation to the valuation of pension assets. In 2020 the Group 
made a special contribution of $9.1m (£7.5m) to the pension scheme resulting in a material reduction in the net pension deficit. Also, 
in 2020 the investment strategy for pension assets changed, resulting in a change in the mix of underlying pension asset investments. 
Some of the asset investments were made into managed funds which were harder to value than an investment in a single security. 

In 2021 there has been no special contribution or significant change in the nature or mix of the Group’s pension asset portfolio 
therefore reducing the level of audit risk and effort.

Our application of materiality 
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on the 
audit and in forming our audit opinion. 

materiality
The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence the economic 
decisions of the users of the financial statements. Materiality provides a basis for determining the nature and extent of our audit procedures.

Setting materiality when the Group has been impacted by the COVID-19 pandemic requires greater auditor judgement. We consider 
the users of the financial statements are primarily focused on the speed at which underlying operations, revenues and profitability of 
the business return to normal or a new normalised level. 

The Group remains in a period of recovery following the impact of the pandemic which has distorted results in the current year. For 
the current period we have sought to derive a basis for estimating normalised profit before tax. We have calculated a mean average 
based on the actual result of the prior two financial periods and the current period. Hence, we determined materiality for the Group 
to be $1.5 million (2020: $1.7 million), which is 5% (2020: 5%) of the average profit before tax for the three periods of $29m (2020: 
average underlying profit before tax for the equivalent three periods of $34m). 

In previous Annual Reports and Accounts, we set materiality using underlying profit before tax which excluded defined benefit 
pension administration charges and past service costs. The adjustment for defined benefit pension administration charges and 
past service costs was not material and as disclosed in the Financial Review of the Strategic Report (page 31), these charges are now 
included in the definition of underlying profit before tax. There is no difference between IFRS reported profit before tax (from here 
on “profit before tax”) and underlying profit before tax in the current year. 

Our current year materiality has been calculated using profit before tax. If we had calculated our prior year materiality in a consistent 
manner, using profit before tax, this would have remained consistent at $1.7m.

We determined materiality for the parent company to be £2.42 million (2020: £2.39 million), which is 1% (2020: 1%) of equity. Equity 
is the most appropriate measure given the parent company is an investment holding company with no revenue. 

There was no change in our final materiality from our original assessment at planning for the Group or Company.

Performance materiality
The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately low level the 
probability that the aggregate of uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgement 
was that performance materiality was 75% (2020: 75%) of our planning materiality, namely $1.10m (2020: $1.28m). We have set 
performance materiality at this percentage based on our assessment of the appropriateness of the Group’s internal controls, the 
nature of historic audit misstatements and the residual risk of undetected misstatements in the financial statements.

Audit work at component locations for the purpose of obtaining audit coverage over significant financial statement accounts is 
undertaken based on a percentage of total performance materiality. The performance materiality set for each component is based 
on the relative scale and risk of the component to the Group as a whole and our assessment of the risk of misstatement at that 
component. In the current year, the range of performance materiality allocated to components was $0.28m to $0.83m (2020: $0.26m 
to $0.96m). 

reporting threshold
An amount below which identified misstatements are considered as being clearly trivial.

We agreed with the Audit Committee that we would report to them all uncorrected audit differences in excess of $0.07m (2020: 
$0.08m), which is set at 5% of planning materiality, as well as differences below that threshold that, in our view, warranted reporting 
on qualitative grounds. 

We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in light of 
other relevant qualitative considerations in forming our opinion.

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4imprint Group plc Annual Report & Accounts 2021

INDEPENDENT AUDITOR’S REPORT TO  
THE MEMBERS OF 4IMPRINT GROUP PLC CONTINUED
Other information 
The other information comprises the information included in the annual report set out on pages 1 to 80, including the Strategic 
Report, set out on pages 6 to 47, Governance, set out on pages 48 to 80, and Additional information set out on pages 134 to 136, 
other than the financial statements and our auditor’s report thereon. The Directors are responsible for the other information 
contained within the annual report. 

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in 
this report, we do not express any form of assurance conclusion thereon. 

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the course of the audit or otherwise appears to be materially misstated. 
If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise 
to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there 
is a material misstatement of the other information, we are required to report that fact.

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, the part of the Directors’ remuneration report to be audited has been properly prepared in accordance with the 
Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:
 –

the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements are 
prepared is consistent with the financial statements and those reports have been prepared in accordance with applicable legal 
requirements;
the information about internal control and risk management systems in relation to financial reporting processes and about share 
capital structures, given in compliance with rules 7.2.5 and 7.2.6 in the Disclosure Rules and Transparency Rules sourcebook 
made by the Financial Conduct Authority (the “FCA Rules”), is consistent with the financial statements and has been prepared in 
accordance with applicable legal requirements; and
information about the Company’s corporate governance statement and practices and about its administrative, management and 
supervisory bodies and their committees complies with rules 7.2.2, 7.2.3 and 7.2.7 of the FCA Rules.

 –

 –

matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group and the parent company and its environment obtained in the course of 
the audit, we have not identified material misstatements in:
 –
 –

the Strategic Report or the Directors’ Report; or
the information about internal control and risk management systems in relation to financial reporting processes and about share 
capital structures, given in compliance with rules 7.2.5 and 7.2.6 of the FCA Rules.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to 
you if, in our opinion:
 –

adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been 
received from branches not visited by us; or
the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement 
with the accounting records and returns; or
certain disclosures of Directors’ remuneration specified by law are not made; or

 –

 –
 – we have not received all the information and explanations we require for our audit; or
 –

a Corporate Governance Statement has not been prepared by the Company.

Corporate Governance Statement
We have reviewed the Directors’ statement in relation to going concern, longer-term viability and that part of the Corporate 
Governance Statement relating to the Group and Company’s compliance with the provisions of the UK Corporate Governance Code 
specified for our review by the Listing Rules.

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the Corporate 
Governance Statement is materially consistent with the financial statements or our knowledge obtained during the audit:
 – Directors’ statement with regards to the appropriateness of adopting the going concern basis of accounting and any material 

uncertainties identified set out on page 35;

 – Directors’ explanation as to their assessment of the Company’s prospects, the period this assessment covers and why the period 

is appropriate set out on pages 34 and 35;

 – Directors’ statement on whether they have a reasonable expectation that the Group will be able to continue in operation and 

meets its liabilities set out on page 35;

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4imprint Group plc Annual Report & Accounts 2021

 – Directors’ statement on fair, balanced and understandable set out on page 80;
 – Board’s confirmation that it has carried out a robust assessment of the emerging and principal risks set out on page 36;
 –

The section of the annual report that describes the review of effectiveness of risk management and internal control systems set 
out on pages 36 and 63; and;
The section describing the work of the audit committee set out on pages 60 to 63.

 –

responsibilities of directors
As explained more fully in the Directors’ responsibilities statement set out on page 80, the Directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the 
Directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether 
due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing the Group and parent company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless 
the Directors either intend to liquidate the Group or the parent company or to cease operations, or have no realistic alternative but 
to do so.

Auditor’s responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or 
in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
financial statements. 

explanation as to what extent the audit was considered capable of detecting irregularities, including fraud 
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect irregularities, including fraud. The risk of not detecting a material misstatement due to fraud 
is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery 
or intentional misrepresentations, or through collusion. The extent to which our procedures are capable of detecting irregularities, 
including fraud is detailed below.

However, the primary responsibility for the prevention and detection of fraud rests with both those charged with governance of the 
Company and management. 
 – We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group and determined that the 

most significant are those that relate to the reporting framework (IFRS, Companies Act 2006, the UK Corporate Governance Code, 
the Listing Rules of the UK Listing Authority) and the relevant tax compliance regulations in the jurisdictions in which the Group 
operates, notably in the US and the UK. In addition, we concluded that there are certain laws and regulations that may have an 
effect on the determination of the amounts and disclosures in the financial statements and those laws and regulations relating to 
health and safety, employee, environmental, bribery and corruption practices and various US state laws;

 – We understood how 4imprint Group plc is complying with those frameworks by making enquiries of Board members and 
management, those responsible for legal and compliance procedures and the Company Secretary. We corroborated our 
enquiries through our review of Board minutes, papers provided to the Audit Committee and attendance at meetings of the Audit 
Committee and correspondence received from regulatory bodies and noted that there was no contradictory evidence;

 – We assessed the susceptibility of the Group’s financial statements to material misstatement, including how fraud might occur. We 
also considered investor focus and management remuneration in the current year and next year which may create an incentive 
for management to manipulate profit. We considered the possibility of fraud through management override and, in response, 
we incorporated data analytics across manual journal entries into our audit approach. Where unusual results or anomalies were 
identified through our data analytics, we performed additional audit procedures to address each identified risk. These procedures 
included testing transactions back to source information and were designed to provide reasonable assurance that the financial 
statements were free from material fraud or error. For more details, please refer to our Key Audit Matters section above.
 – Based on this understanding we designed our audit procedures to identify non-compliance with such laws and regulations. 

Our procedures involved testing details of journal entries which met our defined risk criteria based on our understanding of the 
business, enquiries of legal counsel, Group management and full and specific scope management and review of the volume and 
nature of complaints by the whistleblowing hotline during the year; 

 – We did not identify any instances of non-compliance with laws and regulations that, in our opinion, could have an impact on the 

financial statements that would be more than inconsequential.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

89

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4imprint Group plc Annual Report & Accounts 2021

INDEPENDENT AUDITOR’S REPORT TO  
THE MEMBERS OF 4IMPRINT GROUP PLC CONTINUED
Other matters we are required to address 
 –

Following the recommendation from the audit committee, we were appointed by the company on 18 May 2021 to audit the 
financial statements for the year ending 1 January 2022 and subsequent financial periods. The period of total uninterrupted 
engagement including previous renewals and reappointments is three years, covering the 52 week period ended 28 December 
2019, the 53 week period ended 2 January 2021 and the 52 week period ended 1 January 2022.
The audit opinion is consistent with the additional report to the audit committee.

 –

Use of our report
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state to the Company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the Company and the Company’s members as a body, for our audit work, for this report, or for 
the opinions we have formed. 

CHrIStOPHer vOOGd 
(SenIOr StAtUtOrY AUdItOr)

for and on behalf of Ernst & Young LLP, Statutory Auditor
Birmingham 
15 March 2022

90

4imprint Group plc Annual Report & Accounts 2021

GROUP INCOME STATEMENT 
for the 52 weeks ended 1 January 2022

revenue

Operating expenses

Operating profit

Finance income

Finance costs

Pension finance charge

Net finance cost

Profit before tax

Taxation

Profit for the period

earnings per share 

Basic

Diluted

2021
52 weeks
$’000

2020
53 weeks
$’000

787,322

560,040

(756,676)

(556,068)

30,646

3,972

33

(435)

(15)

(417)

30,229

(7,643)

22,586

168

(193)

(104)

(129)

3,843

(753)

3,090

Cents

Cents

80.46

80.26

11.03

11.00

Note

 1

2

 1

4

 5

6

6

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4imprint Group plc Annual Report & Accounts 2021

GROUP STATEMENT OF COMPREHENSIVE INCOME
for the 52 weeks ended 1 January 2022

Profit for the period

Other comprehensive (expense)/income

Items that may be reclassified subsequently to the income statement:

Currency translation differences

Items that will not be reclassified subsequently to the income statement:

Return on pension scheme assets (excluding interest income)

Re-measurement gains/(losses) on post-employment obligations

Tax relating to components of other comprehensive income

total other comprehensive expense net of tax

total comprehensive income for the period

Note

23

17

17

11

2021
52 weeks
$’000

2020
53 weeks
$’000

22,586

3,090

(97)

863

(1,391)

1,261

2,506

(5,550)

(1,411)

1,241

(393)

(2,185)

22,193

905

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4imprint Group plc Annual Report & Accounts 2021

GROUP BALANCE SHEET
at 1 January 2022

non-current assets

Property, plant and equipment

Intangible assets

Right-of-use assets

Deferred tax assets

Retirement benefit asset

Current assets

Inventories

Trade and other receivables

Current tax debtor

Cash and cash equivalents

Current liabilities

Lease liabilities

Trade and other payables

Current tax creditor

net current assets

non-current liabilities

Lease liabilities

Retirement benefit obligation

Deferred tax liabilities

net assets

Shareholders’ equity

Share capital

Share premium reserve

Other reserves

Retained earnings

total Shareholders’ equity

Note

2021
$’000

2020
$’000

8

9

10

11

17

12

13

24,667

24,832

1,045

1,100

11,725

13,065

600

1,974

4,272

–

40,011

43,269

20,559

11,271

63,589

36,799

2,034

1,976

14

41,589

39,766

127,771

89,812

15

16

15

17

18

(1,150)

(1,117)

(71,877)

(49,569)

–

(432)

(73,027)

(51,118)

54,744

38,694

(10,939)

(12,089)

–

(3,310)

(850)

(1,193)

(11,789)

(16,592)

82,966

65,371

21

18,842

18,842

68,451

68,451

23

6,020

6,117

(10,347)

(28,039)

82,966

65,371

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The financial statements on pages 91 to 122 were approved by the Board of Directors on 15 March 2022 and were signed on its 
behalf by

KevIn lYOnS-tArr 
CHIef eXeCUtIve OffICer 

dAvId SeeKInGS
CHIef fInAnCIAl OffICer

93

 
 
 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2021

GROUP STATEMENT OF CHANGES IN SHAREHOLDERS’ EQUITY
for the 52 weeks ended 1 January 2022

Balance at 29 December 2019

18,842

68,451

5,254

(3,029)

(26,570)

62,948

Retained earnings

Share capital
$’000

Share
premium 
reserve
$’000

Other 
reserves 
(note 23)
$’000

Own shares
$’000

Profit
and loss
$’000

Total
equity
$’000

Profit for the period

Other comprehensive income/(expense)

Currency translation differences

Re-measurement losses on post-employment obligations

Deferred tax relating to components of other comprehensive 
income (note 11)

Total comprehensive income

Proceeds from options exercised

Own shares utilised

Own shares purchased

Share-based payment charge

Deferred tax relating to share options (note 18)

Deferred tax relating to losses attributable to share options 
(note 11)

Balance at 2 January 2021

Profit for the period

Other comprehensive income/(expense)

Currency translation differences

Re-measurement gains on post-employment obligations

Deferred tax relating to components of other comprehensive 
income (note 11)

Total comprehensive income

Own shares utilised

Own shares purchased

Share-based payment charge

Deferred tax relating to share options (note 18)

Deferred tax relating to losses attributable to share options 
(note 11)

Dividends

863

863

3,090

3,090

863

(4,289)

(4,289)

1,241

1,241

42

905

2,170

2,170

3,677

(3,677)

–

(1,229)

(1,229)

625

(83)

625

(83)

35

35

18,842

68,451

6,117

(581)

(27,458)

65,371

22,586

22,586

(97)

(97)

1,115

1,115

(1,411)

(1,411)

(97)

22,290

22,193

573

(843)

(573)

602

5

–

(843)

602

5

(228)

(228)

(4,134)

(4,134)

Balance at 1 January 2022

18,842

68,451

6,020

(851)

(9,496)

82,966

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4imprint Group plc Annual Report & Accounts 2021

GROUP CASH FLOW STATEMENT 
for the 52 weeks ended 1 January 2022

Cash flows from operating activities

Cash generated from operations

Tax paid

Finance income received

Finance costs paid 

Lease interest

Net cash generated from operating activities

Cash flows from investing activities

Purchases of property, plant and equipment

Purchases of intangible assets 

Proceeds from sale of property, plant and equipment

Net cash used in investing activities

Cash flows from financing activities

Capital element of lease payments

Proceeds from share options exercised

Purchases of own shares

Dividends paid to Shareholders

Net cash used in financing activities

net movement in cash and cash equivalents

Cash and cash equivalents at beginning of the period

Exchange (losses)/gains on cash and cash equivalents

2021
52 weeks
$’000

2020
53 weeks
$’000

Note

24

18,257

3,184

(6,414)

33

(65)

15

(377)

(507)

168

(49)

(132)

11,434

2,664

(3,083)

(3,427)

(382)

–

(390)

93

(3,465)

(3,724)

15

(1,117)

(1,418)

–

2,170

(843)

(1,229)

7

(4,134)

–

(6,094)

(477)

1,875

(1,537)

39,766

41,136

(52)

167

Cash and cash equivalents at end of the period

14

41,589

39,766

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4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE FINANCIAL STATEMENTS

General information
4imprint Group plc, registered number 177991, is a public limited company incorporated in England and Wales, domiciled in the 
UK and listed on the London Stock Exchange. Its registered office is 25 Southampton Buildings, London WC2A 1AL. 

The Group presents the consolidated financial statements in US dollars and numbers are shown in US dollars thousands. 
A substantial portion of the Group’s revenue and earnings are denominated in US dollars and the Board is of the opinion that 
a US dollar presentation gives a more meaningful view of the Group’s financial performance and position.

Accounting policies
The principal accounting policies adopted in the preparation of these financial statements are set out below. These policies have 
been consistently applied to all the periods presented.

Basis of preparation
The financial statements have been prepared under the historical cost convention in accordance with UK-adopted International 
Accounting Standards. 2020 was a 53 week period which started on 29 December 2019. Please refer to the Financial Review on  
page 31 for a discussion of the impact on the Group’s key metrics of a 52 week period versus a 53 week comparative period.

New accounting standards applicable for the first time in this reporting period have no impact on the Group’s results or balance 
sheet.

environmental risks
In preparing the financial statements, management has considered the impact of environmental risks. Whilst the impact of 
environmental risks are still developing and therefore all possible future outcomes are uncertain, risks known to the Group have 
been considered in judgments, estimates and assumptions and in assessing viability and going concern. These considerations did not 
have a material impact on the financial statements.

Going concern
In making their assessment of going concern from the date of approval of these financial statements until 1 July 2023, the Directors 
have carefully considered the Group’s prospects:
 –

The Group’s strategy, market position and business model, as set out in the Strategic Report section on pages 9 to 19 of the 2021 
Annual Report.
The principal risks and uncertainties facing the Group, as outlined in the Principal Risks & Uncertainties section on pages 36 to 43 
of the 2021 Annual Report.
Information contained in the Financial Review concerning the Group’s financial position, cash flows and liquidity position.

 –

 –
 – Regular management reporting and updates from the Executive Directors.
 – Recent detailed financial forecasts and analysis. 

Whilst the lingering effect of the COVID-19 pandemic continues to present challenges, including on the supply chain and inflationary 
pressures, the Board considers that the Group’s strategy, competitive position, and business model remain entirely relevant and, 
indeed, have proved to be resilient and flexible under stress. 

Business operations have adapted successfully to the challenging and rapidly changing external conditions in a timely manner. 
The marketing portfolio was reconfigured during 2020 and 2021, providing flexibility over expenditure and the agility to invest 
in opportunities for growth in recovering markets. Discretionary overhead and capital spend continues to be tightly controlled, 
demonstrating the essentially minimal fixed cost base of the direct marketing model. 

These actions, coupled with the strong financial position of the Group that has been maintained throughout this global pandemic, 
give the Board confidence that despite residual uncertainty as to future market conditions, the Group will be in a good position both 
to withstand further economic stress and to take market share opportunities as demand continues to recover.

As a primary strategic objective of the Group and as noted above in the assessment of prospects, environment-related risks and 
opportunities are specifically considered by the Board in their assessment of viability and going concern.

The Group has established an appropriate governance structure, in the form of the Group Environmental Committee and Business 
Risk Management Committee, to identify new and emerging risks related to climate change and the environment.

As detailed more fully in the Principal Risks & Uncertainties section, environmental risks have the potential to impact the Group’s 
ability to achieve its strategic objectives through damage to our reputation, our operational facilities and those of our supplier 
partners, and the failure to respond to trends and shifts in consumer product preferences.

As detailed more fully in the Sustainability section, the Group has proactively responded to these risks with several initiatives. These 
include the achievement of CarbonNeutral® company status in October 2021, committed plans to build a solar panel array at our 
distribution centre in Oshkosh, plans to review ESG-linked executive remuneration with the inclusion of climate-related metrics, and 
the launch of our better choicesTM programme to make it easier for our customers to find products with the characteristics that are 
most important to them. The flexible nature of our ‘drop-ship’ model and close relationships maintained with key and alternative 
suppliers allows for relatively rapid adjustment to episodes of extreme weather. 

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4imprint Group plc Annual Report & Accounts 2021

Whilst governmental and societal responses to climate change risks are still developing, and therefore all possible future outcomes 
are not known, the Group has embedded environmental matters into our strategic objectives and sees climate change and other 
aspects of environmental stewardship as a fundamental part of our commitment to build a commercially and environmentally 
sustainable business that delivers value to all stakeholders. 

The cash flow impact of our environmental initiatives are incorporated into the financial forecasts used to assess viability and 
going concern.

The Board considers that the key factor that would prejudice the ongoing viability and liquidity of the Group would be a severe 
downturn in demand, which negatively impacts new customer acquisition and existing customer retention. 

The ‘base case’ three-year plan, developed for the purposes of the Group’s strategic planning process, provides the basis for the 
financial modelling used to assess viability. The commercial underpin to this ‘base case’ is the Board’s view that whilst the promotional 
products market contracted in 2020, for example due to the cancellation of trade shows and physical events, our recent experience 
is that market demand is resilient across the product range and customer base, as evidenced in the rapid recovery in demand during 
2021. The ‘base case’ started with the total order count at 90% of pre-pandemic 2019 levels, as achieved in 2021, with consistent and 
sustained top-line growth throughout the three-year period. Marketing costs were modelled to increase in line with revenue with the 
Group’s revenue per marketing dollar KPI remaining stable at historic levels. This ‘base case’ shows improving financial results, an 
accumulating cash balance and no liquidity concerns.

Severe, but plausible, downside demand assumptions were then determined and used to adjust the ‘base case’ forecast to model the 
effects on the Group’s liquidity. This ‘downside’ scenario assumes a significant deterioration in demand patterns during 2022, similar 
to those experienced in 2020 when the pandemic started, with order volumes for the full year dropping back to around 70% of 2019 
levels, before gradually recovering back to 2019 order levels by 2024. Marketing and direct costs were flexed in line with revenue, but 
other payroll and overhead costs remained at 2021 levels with some allowance for inflationary increases. This ‘downside’ scenario 
was intended to simulate a severe shock to demand, similar to the experience from COVID-19, that results in sustained diminished 
corporate demand in a downsized promotional products market.

Even under the severe stress built into the ‘downside’ model, the Group retains sufficient liquidity throughout the assessment period. 
This liquidity is in the form of cash balances. In addition, there are further mitigating actions that the Group could take, including 
further cutting marketing costs and reducing headcount, that are not reflected in the distressed forecast but would, if required, be 
fully under the Group’s control.

Given the scalability of the Group’s business model, as demonstrated over the past few years, the absence of external financing, and 
low fixed or working capital requirements, a reverse stress testing scenario has not been undertaken. The Group has proven during 
2020 its ability to flex its marketing and other costs to mitigate the impact of falls in revenue driven by COVID-19 and retains flexibility 
to further reduce other costs should the need arise.

Though the Group maintains a $20m line of credit with its US bankers, that expires on 31 May 2023, and a small overdraft facility 
with its UK bankers, that expires on 31 December 2022, the modelling in both the ‘base case’ and ‘downside’ scenarios shows the 
maintenance of positive cash balances throughout the assessment period and, as such, there is no current requirement to utilise the 
facilities or intention to secure any additional facilities. 

The assumptions used in the ‘base case’ and ‘downside’ scenarios and resulting financial forecasts have been reviewed and approved 
by the Board. The conclusion of this review is that the Group has significant flexibility in its variable costs, a very low fixed cost base, 
and enters the 2022 financial year with a strong net cash position of $41.6m, enabling it to remain cash positive even under severe 
economic stress.

Based on the assessment outlined above, the Directors have reasonable expectations that the Group and Company will have 
adequate resources to continue to operate from the date these financial statements were approved until at least 1 July 2023. 
Accordingly, they continue to adopt the going concern basis in preparing the Group’s and Company’s financial statements.

Basis of consolidation
The consolidated financial statements include the financial statements of the Company and its subsidiaries for the period. 
Subsidiaries are all entities (including structured entities) over which the Group has control. The Group controls an entity when the 
Group is exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns 
through its power to direct the activities of the entity. The financial statements of subsidiaries, as amended to conform to Group 
accounting policies, are included in the consolidated financial statements from the date that control commences until the date that 
control ceases.

The purchase method of accounting is used to account for the acquisition of subsidiaries by the Group. The cost of an acquisition is 
measured as the fair value of the consideration paid. Identifiable assets and liabilities and contingent liabilities assumed in a business 
combination are measured initially at their fair value at the acquisition date. The excess of the cost of acquisition over the Group’s 
share of identifiable net assets is recorded as goodwill. Acquisition-related costs are expensed as incurred.

All subsidiaries have the same year-end date as the Group.

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4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

Judgments, estimates and assumptions
Impact of COvId-19 on estimates
The impact of COVID-19 and subsequent disruptions to the supply chain on the consolidated financial statements has been 
considered in determining the estimates required for credits and impairment provisions in relation to trade and other receivables, 
inventory provisioning, impairment of property, plant and equipment, and intangibles, and the recoverability of deferred tax assets.

Whilst the uncertainty surrounding the ultimate impact of the COVID-19 pandemic has resulted in significant estimation in respect to 
the future cash flows of subsidiary companies and in determining appropriate discount rates, growth rates, and probability of default 
rates necessary for undertaking impairment reviews and assessing the recoverability of assets (please refer to note 8 for further 
information on the impairment review process) and levels of provisions required, these are not considered to represent critical 
accounting judgments or key sources of estimation uncertainty in the preparation of the financial statements.

Critical accounting judgments and key sources of estimation uncertainty 
The preparation of the consolidated financial statements requires management to make judgments, estimates and assumptions 
that affect the application of policies, the amounts reported for assets and liabilities as at the balance sheet date and the amounts 
reported for revenues and expenses during the year. 

The estimates and associated assumptions are based on historical experiences and various other factors that are believed to be 
reasonable under the circumstances, the results of which form the basis of making judgments about carrying values of assets and 
liabilities that are not readily apparent from other sources. Actual results may differ from these estimates.

Critical accounting policies are those that require significant judgments or estimates and potentially result in materially different 
results under different assumptions or conditions. Management considers the following to be the critical accounting policies:

Critical accounting judgments 
Revenue
For most of its product line, the Group operates a ‘drop-ship’ business model whereby suppliers hold blank inventory, imprint the 
product and ship directly to customers. In order to determine the amount of revenue to recognise, it is necessary for the Group to 
make a judgment to assess if it is acting as principal or an agent in fulfilling the performance obligations and promises to customers 
for these transactions.

The Group has full discretion to accept orders, agrees artwork with the customer, sets the transaction price, selects the suppliers 
used to fulfil orders, and considers its customer satisfaction promises (‘on-time or free’, price and quality guarantees) to be integral to 
meeting its performance obligations.

Accordingly, the Group is of the opinion that it acts as principal in providing goods to customers and recognises the gross amount of 
consideration as revenue.

Leases
The Group signed an extension to its Oshkosh office lease commencing on 1 October 2020 for a five-year period with an option to 
renew for a further five years from 2025 to 2030. In accordance with the requirements of IFRS 16, the Group has made a judgment 
on the likelihood of exercising the new option to extend in determining the lease term. See note 15 for further information.

Retirement benefit asset
At the balance sheet date, the fair value of the defined benefit assets exceeded the present value of the defined benefit obligations 
of the 4imprint 2016 Pension Plan. Although the Group anticipates that the surplus will be utilised during the life of the plan to 
address members’ liabilities, the Group recognises the surplus in full on the basis that it is managements’ judgment that there are no 
restrictions on the return of residual plan assets in the event of a winding up of the plan after all member obligations have been met.

Key sources of estimation uncertainty
Pensions
As detailed in note 17, the Group sponsors a defined benefit pension scheme closed to new members and future accruals. 
Period-end recognition of the liabilities under this scheme requires a number of significant actuarial assumptions to be made, 
including inflation rate, discount rate and mortality rates. Small changes in assumptions can have a significant impact on the 
amounts recorded in other comprehensive income and on the pension liabilities in the balance sheet. Sensitivities to changes in 
these assumptions are disclosed in note 17. In addition, the assets held by the scheme include funds that may contain gilt repos 
and reverse gilt repos, the valuations of which are complex.

98

4imprint Group plc Annual Report & Accounts 2021

Other accounting policies
revenue
The activity from which the Group derives revenue is the sale and delivery of promotional products.

The Group primarily operates a ‘drop-ship’ model in which it acts as principal as it has control over the goods and services before 
transfer to the customer. The Group also acts as principal for apparel goods that are decorated within the Group’s facilities and 
shipped directly to the customer. The Group recognises the gross amount of consideration as revenue in both instances.

It is common for a customer order to include several different product lines. Individual order lines are separately priced, have 
separately agreed delivery dates, and are capable of being used or enjoyed by the customer on their own, separately from any 
other order lines included in the overall customer order. The Group therefore considers each order line to constitute a separate 
performance obligation. Revenue is recognised at a point in time upon delivery and acceptance by the customer as this is when 
control of the goods has transferred.

The price for each order line is fixed at the time of order, inclusive of any discounts given for that order line. Revenue is shown net of 
discounts, credits, refunds, VAT and sales tax. The value of provisions for credits and refunds is determined using the expected value 
methodology based upon historical experience of credits/refunds issued and levels of revenue.

Payment terms vary by customer but are generally either payment with order or within 30 days of delivery.

Supplier rebates
Amounts due under rebate agreements are recognised based upon volumes of products purchased during the period to which 
the rebates relate at the relevant rebate rates, per supplier agreements. Amounts are credited to the cost of purchase of goods 
for resale and any accrued income is included in other receivables. Provision is made against such receivables to the extent it is 
considered that the amounts are not recoverable.

Segmental reporting
The reporting requirements of IFRS 8 require operating segments to be identified based on internal reports about components of 
the Group that are regularly reviewed by the chief operating decision maker to allocate resources to the segments and to assess 
their performance. The chief operating decision maker has been identified by the Directors as the Board.

leases
A lease is defined as a contract that conveys the right to control the use of an identified asset for a period of time in exchange 
for consideration. At the commencement date of a lease a right-of-use asset and a lease liability are recognised in the financial 
statements.

The lease liability is initially measured at the present value of expected future lease payments discounted at the interest rate implicit 
in the lease or, if that rate cannot be determined, the lessee’s incremental borrowing rate. Subsequently the lease liability decreases 
by the lease payments made, offset by interest on the liability, and may be re-measured to reflect any reassessment of expected 
payments or to reflect any lease modifications.

The right-of-use asset is initially measured at cost. This comprises the amount of the initial lease liability plus: any lease payments 
made on or before the commencement date less incentives received; any incremental costs of obtaining the lease; and, if any, the 
costs of decommissioning the asset and any restoration work to return the asset to the condition required under the terms of the 
lease. Subsequently the right-of-use asset is measured using the cost model. The asset is amortised on a straight-line basis over the 
expected term of the lease, adjusted for any re-measurement of the lease liability, and is shown net of the accumulated depreciation 
and any impairment provisions. 

The Group has elected to use the recognition exemptions for low value assets and short-term leases, with a duration of 12 months or 
less, which are expensed to operating profit on a straight-line basis over the term of the lease.

Share-based payments
Share options, which are all equity-settled, are measured at fair value at the date of grant allowing for any market conditions, if 
applicable. The fair value is charged to the income statement over the vesting period of the share option schemes on a straight-line 
basis. The value of the charge is adjusted each year to reflect any non-market or service conditions that impact the expected number 
of options that will become exercisable. All options cancelled are fully expensed to the income statement upon cancellation.

exceptional items
Income or costs which are both material and non-recurring, whose significance is sufficient to warrant separate disclosure in the 
financial statements, are referred to as exceptional items. The Directors consider that the separate disclosure of these items assists 
in understanding the Group’s financial performance.

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4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

Other accounting policies continued
taxation
The tax expense for the period comprises current and deferred tax. Tax is recognised in the income statement, except to the extent 
that it relates to items recognised in other comprehensive income, or directly in equity in which case the tax is recognised in other 
comprehensive income or directly in equity, respectively. Tax attributable to the defined benefit pension scheme is recognised in the 
income statement except to the extent it relates to actuarial movements recognised in other comprehensive income.

The current income tax charge is calculated based on the tax laws enacted or substantively enacted at the balance sheet date in the 
countries where the Group’s subsidiaries operate and generate taxable income. 

Transactions and calculations for which the ultimate tax determination is uncertain may arise during the ordinary course of business. 
Should an uncertain tax position arise, where a risk of an additional tax liability has been identified and it is considered probable that 
the Group will be required to settle that tax, a tax provision is recognised. This is assessed on a case-by-case basis.

Deferred tax is provided in full, using the liability method, on temporary differences arising between the tax bases of assets and 
liabilities and their carrying amounts in the Group’s financial statements. However, deferred income tax is not accounted for if 
it arises from initial recognition of an asset or liability in a transaction, other than a business combination that at the time of the 
transaction affects neither accounting nor taxable profit or loss. Deferred income tax is determined using tax rates (and laws) that 
have been enacted or substantively enacted by the balance sheet date and are expected to apply when the related deferred income 
tax asset is realised, or the deferred income tax liability is settled.

Deferred income tax assets are recognised to the extent that it is probable that future taxable profits will be available against which 
the temporary differences can be utilised. Deferred tax movements in respect of losses recognised or derecognised in the period are 
allocated between the income statement, other comprehensive income and equity in proportions to the origin of those losses.

dividends
Final equity dividends are recognised in the Group’s financial statements in the period in which the dividends are approved by the 
Shareholders. Interim equity dividends are recognised when paid.

foreign currency
The functional and presentation currency of the Company is Sterling. However, the Group’s financial statements are presented in 
US dollars, reflecting that most of the Group’s revenues and transactions are generated in North America in US dollars.

Transactions in currencies other than the functional currency of the Company or subsidiary concerned are recorded at the exchange 
rate prevailing at the date of the transaction. At each balance sheet date, monetary assets and liabilities denominated in foreign 
currencies are translated at the exchange rate prevailing at the balance sheet date. Translation differences on monetary items are 
taken to the income statement.

On consolidation the balance sheets of Sterling enterprises are translated into US dollars at the exchange rate ruling at the balance 
sheet date and income statements are translated at average rates for the period under review. One-off material transactions are 
translated at the spot rate on the transaction date. The resulting exchange differences are taken to the cumulative translation 
differences reserve and are reported in the statement of comprehensive income. 

On disposal of an operation any cumulative exchange differences held in Shareholders’ equity are recycled to the income statement.

derivative instruments
Derivatives are recognised initially at fair value and are re-measured at fair value at each reporting date. 

The Group only uses derivative forward foreign exchange contracts to hedge highly probable cash flows that meet the qualifying 
criteria for hedge accounting and never for maturities more than 12 months. The fair value of the hedging derivative is classified as a 
current asset or liability.

The Group applies hedge accounting to these transactions designating them as cash flow hedges. The effective portion of changes 
in these cash flow hedges are deferred in a hedging reserve, where material, and then charged to the income statement when the 
forecast sale or purchase occurs or if the forecast transaction is no longer expected to occur. Any ineffective portion of the cash flow 
hedge is recognised immediately in the income statement.

Property, plant and equipment 
Property, plant and equipment are stated at cost less accumulated depreciation and any impairment losses. No depreciation is 
provided on freehold land. For all other property, plant and equipment, depreciation is calculated to write off their cost less residual 
value by equal annual instalments over the period of their estimated useful lives, which are reviewed on a regular basis. Leasehold 
assets are depreciated over the shorter of the term of the lease or their estimated useful lives.

100

4imprint Group plc Annual Report & Accounts 2021

Cost comprises the purchase price plus costs directly incurred in bringing the asset into use.

The principal useful lives currently fall within the following ranges:

Freehold and long leasehold buildings
Short leasehold buildings
Plant, machinery, fixtures and fittings
Computer hardware

50 years
Life of lease  
3–15 years
3 years

Profits and losses on disposal which have arisen from over or under depreciation are accounted for in arriving at operating profit and 
are separately disclosed when material.

Intangible assets
Acquired software licences and expenditure on developing websites and other computer systems, providing they meet the criteria 
for recognition under IAS 38, are capitalised, held at historic cost and amortised from the date of commissioning on a straight-line 
basis over their useful economic lives (currently three to five years). Amortisation is charged to operating expenses. Internal 
non-development costs are expensed to operating expenses as incurred.

An expense is recognised in operating expenses for advertising and promotional activities when, in the case of goods, the business 
has a right of access to the goods or, for services, when the business has received the service.

Impairment of assets 
All property, plant and equipment and intangible assets are reviewed for impairment in accordance with IAS 36 ‘Impairment 
of Assets’ if there is an indication that the carrying value of the asset may have been impaired. Where an impairment review is 
required, the carrying value of the assets is measured against their value in use based on future estimated cash flows, discounted 
by the appropriate discount rate, resulting from the use of those assets. Assets are grouped at the lowest level for which there 
is a separately identifiable cash flow (cash-generating unit). An impairment loss is recognised for the amount at which the asset’s 
carrying amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell and 
value in use.

Inventories
Inventories are valued at the lower of cost and net realisable value using the first in first out basis. Net realisable value is the 
estimated selling price in the ordinary course of business, less applicable variable selling expenses. Items in transit where the Group 
has control are included in inventories.

trade and other receivables
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest 
method, less provision for impairment. A provision for impairment of trade receivables is established based on the expected credit 
loss. The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses a lifetime expected loss 
allowance for all trade receivables, which are grouped based on shared credit risk characteristics and the days past due. The amount 
of the provision is recognised in the income statement. Trade receivables are discounted when the time value of money is considered 
material. Receivables also include credit and debit card sales which have not reached the bank at the reporting date.

Cash and cash equivalents
Cash and cash equivalents includes cash in hand, deposits held on call with banks and other short-term highly liquid investments 
with original maturities of three months or less. Bank overdrafts are shown within borrowings in current liabilities on the balance 
sheet. In the cash flow statement, cash and cash equivalents are shown net of bank overdrafts. Cash deposits and other short-term 
highly liquid investments with an original maturity in excess of three months are classified as other financial assets.

trade payables and contract liabilities
Trade payables are recognised initially at fair value and subsequently measured at amortised cost. Trade and other payables are 
discounted when the time value of money is considered material.

Contract liabilities reflect the Group’s obligation to transfer goods to a customer and arise where a customer has paid an amount of 
consideration in advance of receiving the goods.

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4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

Other accounting policies continued
Pensions
The Group operates defined contribution plans for the majority of its UK and US employees. The regular contributions are charged to 
the income statement as they are incurred.

The Group sponsors a defined benefit scheme, which is closed to new members and future accruals. The Group accounts for the 
defined benefit scheme under IAS 19 ‘Employee Benefits’. The deficit of the defined benefit pension scheme is recognised in full on 
the balance sheet if the present value of the defined benefit obligation exceeds the fair value of plan assets at the balance sheet 
date. If the assets exceed the obligations then a judgment is made to determine the level of refund available from the scheme 
in recognising the amount of the surplus to be recognised. A full actuarial valuation is carried out at least every three years and 
the defined benefit obligation is updated on an annual basis, by independent actuaries, using the projected unit credit method. 
Lump sum contributions to the defined benefit scheme to reduce the deficit are included within ‘cash generated from operations’, 
alongside the regular contributions. 

Pension charges recognised in the income statement consist of administration costs of the scheme, past service costs, and a finance 
charge/credit based on the net pension scheme position calculated in accordance with IAS 19.

Differences between the actual and expected return on assets, experience gains and losses and changes in actuarial assumptions 
are included directly in the statement of comprehensive income.

Borrowings
Borrowings are measured initially at fair value net of transaction costs incurred and subsequently carried at amortised costs using 
the effective interest rate method. Arrangement fees are amortised over the life of the borrowing. Borrowings are discounted when 
the time value of money is considered material.

Own shares held by employee share trusts
The Company is the sponsoring entity of an employee benefit trust (“EBT”) and, notwithstanding the legal duties of the Trustees, 
the Group considers that it has ‘de facto’ control of the EBT. The trust is accounted for as assets and liabilities of the Company 
and included in the consolidated financial statements. The Company’s equity instruments held by the EBT are accounted for as 
if they were the Company’s own equity and are treated as treasury shares. No gain or loss is recognised in profit or loss or other 
comprehensive income on the purchase, sale or cancellation of the Company’s own equity held by the EBT.

Government grants
Government grants are recognised at fair value when there is reasonable assurance that the conditions associated with the grants 
have been complied with and the grants will be received. Grants compensating for expenses incurred are recognised as a deduction 
of the related expenses in the consolidated income statement on a systematic basis in the same periods in which the expenses are 
incurred. Grants deducted from expenses are included in ‘cash generated from operations’ in the consolidated cash flow statement 
on a consistent basis with the related expenses.

IFRS standards effective in future financial statements
The IASB and IFRS IC have issued new or amended standards and interpretations which are effective for accounting periods as noted 
below. Standards and interpretations which have been issued but are not yet effective will be applied by the Group in the accounting 
period that they become effective. Management does not believe the impact of adopting the new or amended standards and 
interpretations listed below will have a material impact on the results or net assets of the Group.

Amendments to IFRS 3 – Reference to the Conceptual Framework (effective 1 January 2022)
IFRS 17 ‘Insurance Contracts’ (effective 1 January 2023)*
Amendments to IAS 1 ‘Presentation of Financial Statements’ (effective 1 January 2023)*
Annual Improvements to IFRS Standards 2018-2020 (effective 1 January 2022)
Amendments to IAS 16 ‘Property, Plant and Equipment’: Proceeds before Intended Use (1 January 2022)*
Amendments to IAS 8 – Definition of Accounting Estimates (1 January 2023)*
Amendments to IAS 37 – Onerous Contracts: Cost of Fulfilling a Contract (1 January 2022)
Amendments to IAS 12 – Deferred Tax relating to Assets and Liabilities arising from a Single Transaction (1 January 2023)*

*  Not yet endorsed by the UK.

102

4imprint Group plc Annual Report & Accounts 2021

1 Segmental reporting
The chief operating decision maker has been identified as the Board of Directors and the segmental analysis is presented based on 
the Group’s internal reporting to the Board.

At 1 January 2022, the Group has two operating segments, North America and UK & Ireland. The costs of the Head Office are 
reported separately to the Board, but this is not an operating segment.

revenue

North America
UK & Ireland

total Group revenue

Profit

North America
UK & Ireland

Operating profit from Direct Marketing operations
Head Office costs

Operating profit
Net finance cost (note 4)

Profit before tax

Other segmental information

2021
$’000

2020
$’000

773,710
13,612

549,873
10,167

787,322

560,040

2021
$’000

36,006
(1,464)

34,542
(3,896)

30,646
(417)

30,229

2020
$’000

9,170
(1,605)

7,565
(3,593)

3,972
(129)

3,843

North America
UK & Ireland
Head Office

Assets

Liabilities

Capital expenditure

Depreciation

Amortisation

2021
$’000

2020
$’000

2021
$’000

2020
$’000

120,284
3,017
44,481

86,755
2,055
44,271

(81,674)
(2,618)
(524)

(62,216)
(1,673)
(3,821)

2021
$’000

3,415
50
–

2020
$’000

3,780
33
4

2021
$’000

(3,135)
(99)
(3)

2020
$’000

(2,919)
(72)
(1)

2021
$’000

(1,756)
(21)
–

2020
$’000

(1,878)
(23)
(40)

167,782 133,081

(84,816)

(67,710)

3,465

3,817

(3,237)

(2,992)

(1,777)

(1,941)

Head Office assets include cash and cash equivalents, deferred tax assets and retirement benefit assets. Head Office liabilities 
included retirement benefit obligations in 2020.

Geographical analysis of revenue and non-current assets

2021

Total revenue by destination
Property, plant and equipment
Intangible assets
Right-of-use assets

2020

Total revenue by destination
Property, plant and equipment 
Intangible assets
Right-of-use assets

north 
America
$’000

773,755
23,812
996
11,725

North America
$’000

549,932
23,892
1,052
13,065

UK
$’000

13,084
855
49
–

UK
$’000

9,326
940
48
–

All other
countries
$’000

483
–
–
–

All other
countries
$’000

782
–
–
–

total
$’000

787,322
24,667
1,045
11,725

Total
$’000

560,040
24,832
1,100
13,065

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4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

2 Operating expenses

The following items have been charged/(credited) in arriving at operating profit:
Purchase of goods for resale and consumables 
Changes in inventories
Impairment loss on trade receivables
Staff costs 
Marketing expenditure (excluding staff costs)
Depreciation of property, plant and equipment
Amortisation of intangible assets
Amortisation of right-of-use assets
Short-term and low value operating lease payments
Defined benefit pension scheme administration costs
Net exchange losses
Other operating expenses

Note 

2021
$’000

2020
$’000

13
3

8
9
10
15
17

518,944
(9,288)
1,669
66,918
120,317
3,237
437
1,340
168
340
67
52,527

361,488
186
865
60,475
85,312
2,992
443
1,498
137
343
58
42,271

756,676

556,068

During the period the Group obtained the following services from its auditor at costs as detailed below:

Fees payable to the Company’s auditor for the audit of the parent company, non-statutory audits of 
overseas subsidiaries and audit of consolidated financial statements
Fees payable to the Company’s auditor and its associates for other services:

– the audit of Company’s subsidiaries pursuant to legislation

3 employees

Staff costs

Wages and salaries
Social security costs
Pension costs – defined contribution plans
Pension – past service costs
Government job retention credits
Share option charges
Social security costs in respect of share options

2021
$’000

457

28

485

2021
$’000

59,616
4,578
2,117
–
–
602
5

66,918

2020
$’000

425

23

448

2020
$’000

57,315
4,563
2,023
77
(4,137)
625
9

60,475

Note

17
17

22
22

Government grants and other COvId-19 assistance
In 2020 the Group accessed certain government support schemes aimed at mitigating the potential impact on liquidity and job losses 
resulting from the impact of COVID-19. Support received includes $3.93m of employee retention credits under the US CARES Act and 
$0.21m under the UK Coronavirus Job Retention Scheme. No government support schemes were accessed in 2021.

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4imprint Group plc Annual Report & Accounts 2021

Average monthly number of people (including executive directors) employed

Distribution and production
Sales and marketing
Administration

Key management compensation

Salaries, fees and short-term employee benefits
Social security costs
Pension costs – defined contribution plans
Share option charges
Social security costs in respect of share options

2021
number

2020
Number

446
494
209

1,149

2021
$’000

1,332
87
22
79
1

1,521

458
514
216

1,188

2020
$’000

1,261
70
24
(6)
–

1,349

Key management compensation in the period comprised the emoluments of all Directors (which are disclosed separately in the 
Remuneration Report).

directors’ remuneration

Aggregate emoluments
Pension costs – defined contribution plans

4 Net finance cost

Finance (cost)/income
Bank and other interest receivable
Bank interest payable
Lease interest charge (note 15)
Pension finance charge (note 17)

Net finance cost

5 taxation

Current tax 
UK tax – current
Overseas tax – current
Overseas tax – prior periods

total current tax

Deferred tax
Origination and reversal of temporary differences
Adjustment in respect of prior periods

total deferred tax (notes 11 and 18)

taxation

2021
$’000

1,332
22

2020
$’000

1,261
24

2021
$’000

33
(58)
(377)
(15)

(417)

2021
$’000

–
5,910
15

5,925

1,718
–

1,718

7,643

2020
$’000

168
(61)
(132)
(104)

(129)

2020
$’000

–
(845)
(53)

(898)

1,575
76

1,651

753

105

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n
A
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f
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m
e
n
t
S

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f
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4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

5 taxation continued
The tax for the period is different to the standard rate of corporation tax in the respective countries of operation. The differences are 
explained below:

Profit before tax 

Profit before tax for each country of operation multiplied by rate of corporation tax  
applicable in the respective countries
Effects of:
Adjustments in respect of prior periods
Expenses not deductible for tax purposes and non-taxable income
Other differences
Adjustments in respect of tax losses 
De-recognition of deferred tax asset for UK losses
US BEAT liability

taxation 

2021
$’000

30,229

7,087

15
4
62
(274)
749
–

7,643

2020
$’000

3,843

523

23
20
101
(806)
–
892

753

The net deferred tax asset at 1 January 2022 has been calculated at a tax rate of 19% in respect of deferred tax items that are 
expected to reverse before 1 April 2023 (2020: 19%) and 25% in respect of deferred tax items expected to reverse after 1 April 2023 
(2020: 19%); and 25% (2020: 25%) in respect of US deferred tax items.

Management does not consider that there are any material uncertain tax positions.

‘Other differences’ comprises adjustments in respect of share options and US leases.

‘Adjustments in respect of tax losses’ includes the tax effect of brought forward UK tax losses utilised in the year and in 2020 includes 
the tax effect of US tax losses incurred in 2020 and carried back to prior years.

Following a review of forecast UK taxable profits, the deferred tax asset for UK tax losses has been de-recognised in the period. 

US BEAT is an additional US federal tax imposed on US corporations that make certain types of payment to foreign related parties. 
The US Group had no BEAT liability for 2021.

6 earnings per share
Basic and diluted
The basic and diluted earnings per share are calculated based on the following data:

Profit after tax

Basic weighted average number of shares
Adjustment for employee share options

Diluted weighted average number of shares

Basic earnings per share 

Diluted earnings per share 

2021
$’000

22,586

2021
number
‘000

28,072
68

28,140

2021
Cents

80.46

80.26

2020
$’000

3,090

2020
Number
‘000

28,003
95

28,098

2020
Cents

11.03

11.00

The basic weighted average number of shares excludes shares held in the 4imprint Group plc employee benefit trust. The effect of 
this is to reduce the average by 13,888 (2020: 82,090).

The basic earnings per share is calculated based on the profit for the financial period divided by the basic weighted average number 
of shares.

For diluted earnings per share, the basic weighted average number of ordinary shares in issue is adjusted to assume conversion of 
all potential dilutive ordinary shares. The potential dilutive ordinary shares relate to those share options granted to employees where 
the exercise price is less than the average market price of the Company’s ordinary shares and which are likely to vest at the balance 
sheet date.

106

4imprint Group plc Annual Report & Accounts 2021

7 dividends

equity dividends – ordinary shares

Interim paid: 
Final paid: 

15.00c (2020: 00.00c)
00.00c (2020: 00.00c)

2021
$’000

4,134
–

4,134

2020
$’000

–
–

–

The Directors are proposing a final dividend in respect of the period ended 1 January 2022 of 30.00c. Subject to Shareholder 
approval at the AGM, these dividends are payable on 31 May 2022 to Shareholders on the register of members at close of business 
on 29 April 2022. These financial statements do not reflect this proposed dividend.

8 Property, plant and equipment

Cost:
At 3 January 2021
Additions
Transfers
Disposals
Exchange difference

At 1 January 2022

Depreciation:
At 3 January 2021
Charge for the period
Transfers
Disposals
Exchange difference

At 1 January 2022

net book value at 1 January 2022

Freehold
land and 
buildings
$’000

18,584
383
13
–
(10)

Plant,
machinery,
fixtures &
fittings
$’000 

19,775
1,445
(13)
(24)
(6)

Computer
hardware
$’000

2,079
1,255
–
(453)
(1)

Total
$’000

40,438
3,083
–
(477)
(17)

18,970

21,177

2,880

43,027

3,126
586
1
–
(2)

11,125
2,091
(1)
(24)
(4)

3,711

13,187

15,259

7,990

1,355
560
–
(453)
–

1,462

1,418

15,606
3,237
–
(477)
(6)

18,360

24,667

Freehold land with a value of $1,034,000 (2020: $1,038,000) has not been depreciated.

Cost:
At 29 December 2019
Additions
Disposals
Exchange difference

At 2 January 2021

Depreciation:
At 29 December 2019
Charge for the period
Disposals
Exchange difference

At 2 January 2021

Net book value at 2 January 2021

Freehold
land and 
buildings
$’000

18,565
–
(14)
33

Plant,
machinery,
fixtures &
fittings
$’000 

17,227
2,852
(326)
22

18,584

19,775

2,559
564
(1)
4

3,126

15,458

9,445
1,995
(326)
11

11,125

8,650

Computer
hardware
$’000

1,976
575
(476)
4

2,079

1,395
433
(476)
3

1,355

724

Total
$’000

37,768
3,427
(816)
59

40,438

13,399
2,992
(803)
18

15,606

24,832

107

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A
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I
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P
O
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t

C
O
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P
O
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A
t
e
G
O
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r
n
A
n
C
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f
I
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A
n
C
I

A
l
S
t
A
t
e
m
e
n
t
S

A
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I

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A
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I

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f
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m
A
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4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

8 Property, plant and equipment continued
Impairment review
IAS 36 ‘Impairment of Assets’ requires an assessment at each reporting date of whether there is any indication that an asset may be 
impaired. For the purposes of impairment testing, the Group is considered to have two cash-generating units (“CGU’s”), being the US 
and UK businesses. 

In the prior year, COVID-19 was considered an indication of impairment because of the material adverse effect it had on the trading 
activity of both CGU’s. Whilst the Group is still being impacted by the effects of COVID-19, it is not of itself considered an indication of 
impairment for the current year.

An assessment of the US CGU did not identify any indications of impairment and accordingly, no indicator-based impairment 
testing has been undertaken. This is supported by the strong recovery in both demand and the financial results during 2021 of the 
trading business.

The UK CGU continued to be affected throughout 2021 by various COVID-19 restrictions that impacted the demand, net cash flows 
and operating results of the business. These are considered indications of impairment and therefore full impairment testing of the 
assets ascribed to the UK CGU has been undertaken in accordance with IAS 36. 

Management has estimated the recoverable amount of these assets from value in use (“VIU”) calculations. The key assumptions for 
the VIU calculations are operating cash flow forecasts, and the long-term growth rate and pre-tax discount rate. Operating cash flow 
forecasts are derived from the most recent financial budgets and forecasts approved by the Board of Directors covering a three-
year period and are consistent with the forecasts used in the going concern and viability assessments. These forecasts include 
assumptions around revenue and operating margins and reflect external factors, including the impact of COVID-19 and environment 
related risks. A long-term growth rate of 2.5% has been used, based upon external research data for the UK promotional products 
markets. A pre-tax discount rate of 10.0% has been determined based upon the calculation of a weighted average cost of capital 
using the capital asset pricing model.

The recoverable amounts calculated exceeded the carrying values of the assets ascribed to the UK CGU of $0.9m, and therefore 
no impairment losses have been recognised. An independent valuation of the freehold land and buildings held by the UK CGU 
(comprising $0.7m of the total UK CGU carrying value of $0.9m) was undertaken at the end of 2021 and confirmed the fair value less 
costs of disposal exceeds the carrying value of the asset. Excluding land and buildings, the remaining carrying value of the UK CGU 
assets is immaterial to the Group.

2021
$’000

2020
$’000

2,546
382
(417)
(2)

2,509

1,446
437
(417)
(2)

1,464

1,045

2,569
390
(419)
6

2,546

1,417
443
(419)
5

1,446

1,100

9 Intangible assets

Computer software

Cost:
At start of period
Additions
Disposals
Exchange difference

At end of period

Amortisation:
At start of period
Charge for the period
Disposals
Exchange difference

At end of period

net book value at end of period

The average remaining life of intangible assets is 2.4 years (2020: 2.5 years).

Impairment review
See note 8 for details of the impairment review undertaken for the Group’s non-current assets.

108

4imprint Group plc Annual Report & Accounts 2021

10 right-of-use assets

Cost:
At 3 January 2021
Addition
Disposals
Exchange difference

At 1 January 2022

Depreciation:
At 3 January 2021
Charge for the period
Disposals
Exchange difference

At 1 January 2022

net book value at 1 January 2022

Cost:
At 29 December 2019
Addition*
Disposals
Exchange difference

At 2 January 2021

Depreciation:
At 29 December 2019
Charge for the period
Disposals
Exchange difference

At 2 January 2021

Net book value at 2 January 2021

*  The addition relates to the renewal of the Oshkosh office lease from 1 October 2020 (see note 15).

Impairment review
See note 8 for details of the impairment review undertaken for the Group’s non-current assets.

Leasehold
land and 
buildings
$’000

Plant,
machinery,
fixtures &
fittings
$’000 

15,784
–
–
–

15,784

2,719
1,340
–
–

4,059

11,725

–
–
–
–

–

–
–
–
–

–

–

Leasehold
land and 
buildings
$’000

Plant,
machinery,
fixtures &
fittings
$’000 

3,405
12,579
(197)
(3)

15,784

1,423
1,495
(197)
(2)

2,719

13,065

13
–
(13)
–

–

10
3
(13)
–

–

–

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e
r
v
I
e
w

S
t
r
A
t
e
G

I
C
r
e
P
O
r
t

C
O
r
P
O
r
A
t
e
G
O
v
e
r
n
A
n
C
e

f
I
n
A
n
C
I

A
l
S
t
A
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m
e
n
t
S

A
d
d

I
t
I

O
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A
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I

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f
O
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A
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I
O
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Total
$’000

15,784
–
–
–

15,784

2,719
1,340
–
–

4,059

11,725

Total
$’000

3,418
12,579
(210)
(3)

15,784

1,433
1,498
(210)
(2)

2,719

13,065

109

 
 
 
 
4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

11 deferred tax assets

At start of period
Income statement charge
Deferred tax (charged)/credited to other comprehensive income
Deferred tax (charged)/credited to equity
Exchange difference

At end of period

2021
$’000

4,272
(2,055)
(1,411)
(228)
22

600

2020
$’000

4,338
(1,510)
1,241
35
168

4,272

No deferred tax is recognised on the unremitted earnings of overseas subsidiaries. No tax is expected to be payable on them in the 
foreseeable future.

Trading forecasts approved by the Board of Directors and covering a three-year period support the recoverability of the recognised 
deferred tax assets.

All of the deferred tax asset ($0.6m) is expected to reverse within the next twelve months (2020: $1.0m).

The movement in the deferred tax asset during the period is shown in the following table:

deferred tax analysis

At 3 January 2021
Income statement charge
Deferred tax charged to other comprehensive income
Deferred tax charged to equity
Exchange difference

At 1 January 2022

Depreciation/
capital 
allowances
$’000

3
–
–
–
–

3

Pension
$’000

2,111
(1,306)
(213)
–
5

597

UK tax
losses
$’000

2,158
(749)
(1,198)
(228)
17

–

Depreciation/
capital 
allowances
$’000

Pension
$’000

UK tax losses
$’000

At 29 December 2019
Income statement charge 
Deferred tax credited to other comprehensive income
Deferred tax credited to equity
Exchange difference

At 2 January 2021

4
(1)
–
–
–

3

2,091
(1,123)
1,057
–
86

2,111

The deferred income tax (debited)/credited to other comprehensive income is as follows:

Tax relating to post-employment obligations
Effect of change in UK tax rate
Tax relating to losses

2,243
(386)
184
35
82

2,158

2021
$’000

(213)
–
(1,198)

(1,411)

Total
$’000

4,272
(2,055)
(1,411)
(228)
22

600

Total
$’000

4,338
(1,510)
1,241
35
168

4,272

2020
$’000

816
241
184

1,241

Deferred tax assets have been recognised where it is considered that there will be sufficient taxable profit available in future against 
which the deductible temporary timing differences can be utilised. Following a review of forecast UK taxable profits, the deferred tax 
asset for UK tax losses has been de-recognised in the period. 

Deferred tax is recognised in the income statement, other comprehensive income or in equity when the items it relates to are 
recognised, in the same or a different period, in those categories. Deferred tax recognised or de-recognised on losses is allocated 
between the income statement, other comprehensive income and equity in proportion to how the losses arose. 

No deferred tax asset has been recognised for UK losses carried forward of $34.0m (2020: $24.4m). These losses have no expiry date 
and may be available for offset against future profits in these companies.
110

4imprint Group plc Annual Report & Accounts 2021

12 Inventories

Finished goods and goods for resale

2021
$’000

2020
$’000

20,559

11,271

During both the current and previous period, inventory was carried at cost less appropriate provisions. The carrying values did not 
exceed their net realisable value. $16,753,000 (2020: $7,934,000) of the inventories balance relates to goods in transit to customers 
at the balance sheet date. Provisions held against inventory total $70,000 (2020: $181,000).

During the period there was a credit to the income statement of $111,000 in respect of provisions for slow-moving and obsolete 
stock (2020: $nil). There has been no impact on the carrying value of inventory from the effects of COVID-19 due to the minimal 
levels of inventory held under the ‘drop-ship’ business model, the generic nature of items held and consistently high levels of 
inventory turnover. 

The amount of inventory charged to the income statement is shown in note 2.

13 trade and other receivables

Trade receivables – gross
Provision for credits
Provision for impairment of trade receivables

Trade receivables – net
Other receivables 
Prepayments 

2021
$’000

48,700
(1,808)
(1,669)

45,223
14,104
4,262

63,589

2020
$’000

23,270
(865)
(866)

21,539
10,185
5,075

36,799

The provision for credits, which covers promises made in our proposition to customers (page 18), has increased due to the longer 
supply chain lead times this year and is now a material amount. Therefore, it has been split out from trade receivables in the 
analysis above.

Trade terms are a maximum of 30 days credit.

Due to their short-term nature the fair value of trade and other receivables does not differ from the book value.

Trade and other receivables are only written off when the Group has exhausted all options to recover the amounts due and provided 
for in full when there is no reasonable expectation of recovery. Indicators that there is no reasonable expectation of recovery include, 
amongst others, the failure of the debtor to engage in a repayment plan with the Group or a subsequent failure to make agreed 
payments. An expected credit loss provision is then calculated on the remaining trade and other receivables.

Management has assessed the expected credit losses for trade receivables, which takes account of the uncertainty arising from 
COVID-19 and the related impact on the supply chain. In addition, certain individual customers (where there is objective evidence of 
credit impairment) have been provided for on a specific basis. This has resulted in an impairment charge to the income statement of 
$1,669,000 (2020: $865,000). The resultant provision for impairment of trade receivables continues to represent a small percentage 
of the trade receivables balance, reflecting the high volume and low value nature of customer transactions. 

Other receivables include rebates receivable of $12,596,000 (2020: $9,283,000).

Management has reviewed other receivables and concluded that there is no impairment required of any receivables other than trade 
receivables. Certain measures have been undertaken during the course of the pandemic to reduce the Group’s credit exposures, 
particularly in relation to rebates receivables, where more interim receipts of rebates due have been agreed with suppliers.

The ageing of past due trade receivables which are not impaired, based on the customer’s creditworthiness and payment history, is 
as follows:

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G

I
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O
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t

C
O
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P
O
r
A
t
e
G
O
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r
n
A
n
C
e

f
I
n
A
n
C
I

A
l
S
t
A
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e
m
e
n
t
S

A
d
d

I
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I

O
n
A
l
I

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f
O
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A
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I
O
n

time past due date

Up to 3 months 
3 to 6 months
Over 6 months

2021
$’000

12,169
2,660
199

15,028

2020
$’000

5,519
426
52

5,997

111

 
 
 
 
4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

13 trade and other receivables continued
The ageing of impaired trade receivables is as follows:

time past due date

Current
Up to 3 months
3 to 6 months
Over 6 months

2021
$’000

657
581
344
87

1,669

2020
$’000

329
369
131
37

866

The trade receivables impairment provision for 2021 is calculated using the simplified approach to the expected credit loss model. 
The provisions made are based on the following percentages:

Age of trade receivable

Current
31 – 60 days
61 – 90 days
91 – 180 days
181 – 365 days
Over 365 days

2021

2020

Amount 
$’000

Provision
%

Amount 
$’000

Provision 
%

30,852
8,109
4,641
3,004
270
16

2.1
2.8
7.6
11.5
27.4
81.3

15,871
4,562
1,326
557
80
9

2021
$’000

2,356
57,357
75
3,801

63,589

2021
$’000

866
(866)
1,669
–

1,669

2.1
4.4
12.6
23.5
35.0
100.0

2020
$’000

1,230
33,265
37
2,267

36,799

2020
$’000

966
(966)
865
1

866

2021
$’000

2020
$’000

41,589

39,766

These percentages are based on a combination of historical experience and current economic conditions.

The carrying amounts of trade and other receivables are denominated in the following currencies:

Sterling
US dollars
Euros
Canadian dollars

Movements in the provision for impairment of trade receivables are as follows:

At start of period
Utilised
Provided
Exchange difference

At end of period

14 Cash and cash equivalents

Cash at bank and in hand

112

4imprint Group plc Annual Report & Accounts 2021

15 leases
The Group leases office space in facilities in Oshkosh. The Oshkosh lease has a five-year term with a five-year extension option. 
In addition, there are various items of leasehold land and buildings (office facilities in London) and machinery on short-term leases, 
and some office equipment with low value. The Group applies the IFRS 16 exemptions for short-term and low value leases. No leases 
contain variable payment terms.

Details on right-of-use assets, including analysis by asset class, are shown in note 10.

lease liabilities

Due within one year
Due in two to three years
Due in four to five years
Due in over five years

The movement in lease liabilities in the period is shown below:

At start of period
Additions 
Interest charge
Lease interest payments – operating cash flow
Lease capital payments – financing cash flow

At end of period

The amounts recognised in the income statement are as follows:

Depreciation of right-of-use assets (note 10)
Interest expense on lease liabilities 
Short-term and low value leases

2021
$’000

1,150
2,407
2,733
5,799

2021
$’000

13,206
–
377
(377)
(1,117)

12,089

2021
$’000

1,340
377
168

1,885

2020
$’000

1,117
2,336
2,515
7,238

2020
$’000

2,045
12,579
132
(132)
(1,418)

13,206

2020
$’000

1,498
132
137

1,767

The cash outflow on leases in the period was $1,662,000 (2020: $1,687,000).

The Oshkosh office lease that was due to end on 31 March 2020 was extended for a six-month period to 30 September 2020 under 
the same terms as the expiring lease and then extended for a five-year period to 30 September 2025 under an option contained in 
the original lease, in late August 2020. The lessor has additionally granted the Group a further five-year option to renew the same 
office space for the period 1 October 2025 to 30 September 2030. 

Following a detailed review of its options and requirements for office space after the end of the previous reporting period, the Group 
has assessed the likelihood of exercising the new option to extend as reasonably certain. Consequently, a lease term of ten years has 
been reflected in calculating the lease liability and right-of-use asset. A lease term of five years would have led to the adjustments to 
the right-of-use asset and lease liability being $6.5m lower than recognised. 

The interest rate inherent in the lease could not be ascertained; therefore, estimates have been used based upon incremental costs 
of borrowing for a similar term and asset, obtained from the Group’s US bankers. A change of plus or minus 1.0% in the interest rate 
would result in a decrease/increase in the lease liability at the year-end of $0.6m respectively.

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S
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A
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G

I
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O
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t

C
O
r
P
O
r
A
t
e
G
O
v
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r
n
A
n
C
e

f
I
n
A
n
C
I

A
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S
t
A
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e
m
e
n
t
S

A
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d

I
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I

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A
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I

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f
O
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A
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I
O
n

113

 
 
 
 
4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

16 trade and other payables – current

Trade payables
Other tax and social security payable
Other payables
Contract liabilities
Accruals

2021
$’000 

51,065
3,708
186
10,434
6,484

71,877

2020
$’000

32,138
5,726
197
5,897
5,611

49,569

All trade payables have a maturity of 30 days or less from the balance sheet date. Due to their short-term nature, the fair value of 
trade and other payables does not differ from the book value.

Included within ‘Other tax and social security payable’ in 2020 was $2.28m of deferred US employer social security taxes. These were 
paid during 2021.

Contract liabilities represents the Group’s obligation to transfer goods to customers for which payment has been received in 
advance. The closing balance has increased to $10.43m from $5.90m in 2020. This is attributable to the recovery in demand during 
the year after the unprecedented trading environment in 2020, and supply chain disruption in the second half of 2021 increasing 
the time for performance obligations to be satisfied. The opening contract liabilities balance of $5.90m has been recognised as 
revenue in 2021 (opening contract liabilities balance recognised as revenue in 2020 was $4.66m). The Group expects to complete its 
remaining performance obligations in respect of the closing contract liabilities balance of $10.43m and recognise the full amount as 
revenue in 2022.

17 employee pension schemes
The Group operates defined contribution plans for its UK and US employees. The regular contributions are charged to the income 
statement as they are incurred. The charges recognised in the income statement are:

Defined contribution plans – employers’ contributions (note 3)

2021
$’000

2,117

2020
$’000

2,023

The Group also sponsors a UK defined benefit pension scheme which is closed to new members and future accrual.

The amounts recognised in the income statement are as follows:

Administration costs paid by the scheme
Past service costs – GMP equalisation on transfers
Pension finance charge (note 4) 

Total defined benefit pension charge

2021
$’000

340
–
15

355

2020
$’000

343
77
104

524

The past service cost in 2020 relates to an estimate of the Guaranteed Minimum Pension (“GMP”) equalisation provision on transfers 
out of the scheme following the High Court ruling in the Lloyds case in November 2020. The charge is an estimate calculated by the 
Company’s actuaries and the actual result may differ from this estimate. 

The amounts recognised in the balance sheet comprise:

Present value of funded obligations
Fair value of scheme assets

net asset/(obligation) recognised on the balance sheet

2021
$’000

2020
$’000

(37,826)
39,800

(42,627)
39,317

1,974

(3,310)

The funds of the scheme are held in trust and administered by a corporate Trustee to meet pension liabilities for around 341 past 
employees of the Group. The level of retirement benefit is principally based on salary earned in the best three consecutive tax years 
in the ten years prior to leaving active service and is linked to changes in inflation both pre- and post-retirement.

The scheme is subject to the funding legislation outlined in the Pensions Act 2004 which came into force on 30 December 2005. This, 
together with documents issued by the Pensions Regulator, and Guidance Notes adopted by the Financial Reporting Council, set out 
the framework for funding defined benefit occupational pension plans in the UK.

114

4imprint Group plc Annual Report & Accounts 2021

The Trustee of the scheme is required to act in the best interest of the scheme’s beneficiaries. The appointment of trustees is 
determined by the scheme’s trust documentation. 

The scheme typically exposes the Company to actuarial risks such as investment risk, interest rate risk, mortality risk and longevity 
risk. A decrease in corporate bond yields, a rise in inflation or an increase in life expectancy would result in an increase to scheme 
liabilities. This would detrimentally impact the balance sheet position, potentially require an increase in future cash contributions 
from the Company and may give rise to increased charges in future income statements. Caps on inflationary increases are in place 
to protect the scheme against extreme inflation. Assets are held in a multi-asset credit fund designed to give lower volatility than 
equities, a Sterling liquidity fund and in gilt funds, with the overall objective of providing a hedge against movement in the liabilities 
due to interest rate fluctuation and inflation. The leveraged gilt funds use the repurchase of bonds to assist in the hedging of risks.

An actuarial valuation was undertaken as at 30 September 2019 in accordance with the scheme funding requirements of the 
Pensions Act 2004. The actuarial valuation showed a deficit of £19.4m. A recovery plan has been agreed with the Trustee under which 
the Company commits to a revised schedule of contributions. The recovery plan period is five years and under the plan a lump sum 
of £7.5m was paid in May 2020 and ongoing contributions of £2.46m per annum are payable by the Company. These contributions 
commenced on 1 July 2020 and increase by 3% annually. In addition, an annual allowance of £0.30m, rising by 3% annually, is payable 
towards costs of administration of the scheme.

For the purposes of IAS 19, numbers from the actuarial valuation as at 30 September 2019, which was carried out by a qualified 
independent actuary, have been updated on an approximate basis to 1 January 2022. There have been no changes in the valuation 
methodology adopted for this period’s disclosures compared to the previous period’s disclosures. 

Changes in the present value of the net defined benefit obligation are as follows:

Present value 
of obligations
$’000

Fair value of 
scheme assets
$’000

Net asset/
(obligation)
$’000

Balance at 29 December 2019
Administration costs paid by the scheme
Past service costs
Interest (expense)/income
Return on scheme assets (excluding interest income)
Re-measurement losses due to changes in scheme experience
Re-measurement gains due to changes in demographic assumptions
Re-measurement losses due to changes in financial assumptions
Contributions by employer 
Benefits paid
Exchange (loss)/gain

Balance at 2 January 2021
Administration costs paid by the scheme
Interest (expense)/income
Return on scheme assets (excluding interest income)
Re-measurement gains due to changes in scheme experience
Re-measurement gains due to changes in demographic assumptions
Re-measurement gains due to changes in financial assumptions
Contributions by employer 
Benefits paid
Exchange gain/(loss)

(36,322)
(343)
(77)
(677)
–
(1,119)
50
(4,481)
–
2,163
(1,821)

(42,627)
(340)
(523)
–
33
106
2,367
–
2,708
450

24,017
–
–
573
1,261
–
–
–
13,278
(2,163)
2,351

39,317
–
508
(1,391)
–
–
–
4,589
(2,708)
(515)

Balance at 1 January 2022

(37,826)

39,800

The major categories of scheme assets as a percentage of total scheme assets are as follows:

Multi-asset credit fund
Sterling liquidity fund
Gilt funds
Index-linked gilt funds
Leveraged gilt funds
Leveraged index-linked gilt funds
Cash

2021

2020

$’000

9,624
7,051
5,980
4,376
7,901
3,737
1,131

%

24.2
17.7
15.0
11.0
19.9
9.4
2.8

$’000

9,635
4,253
6,471
4,227
9,787
4,764
180

The scheme holds no 4imprint Group plc shares or any property occupied by the Group.

(12,305)
(343)
(77)
(104)
1,261
(1,119)
50
(4,481)
13,278
–
530

(3,310)
(340)
(15)
(1,391)
33
106
2,367
4,589
–
(65)

1,974

%

24.5
10.8
16.5
10.7
24.9
12.1
0.5

115

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4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

17 employee pension schemes continued
It is the policy of the Trustee and the Company to review the investment strategy from time to time and at the time of each funding 
valuation. Following the completion of the 2019 valuation and agreement from the Company to the lump sum contribution, after due 
consideration, this resulted in a switch from the previous investment portfolio to a de-risked portfolio containing: a multi-asset credit 
fund; a Sterling liquidity fund; and a revised selection of gilt funds designed to match the interest rate and inflation exposure of the 
scheme liabilities, with the aim of being fully funded on a gilts+0% p.a. basis by the end of the current recovery plan in mid-2024.

The Trustee investment objectives and the processes undertaken to measure and manage the risks inherent in the scheme 
investment strategy are documented in the scheme’s Statement of Investment Principles, which can be found on the Company’s 
website at investors.4imprint.com/governance/4imprint-2016-pension-plan. 

The assets are held in: (i) multi-asset credit fund, investing in debt and debt like assets, including but not limited to, debt instruments 
with a fixed, variable or floating rate coupon; and (ii) gilt and index-linked gilt funds, some of which are leveraged to provide a hedge 
against movements in the pension liabilities due to interest rate fluctuation and inflation. These funds invest in gilts, index-linked 
gilts, gilt repos, reverse gilt repos and a Sterling liquidity fund, with the aim to provide similar interest rate and inflation sensitivities to 
those of the scheme. The Sterling liquidity fund invests in certificates of deposit, fixed and floating rate notes, fixed rate commercial 
paper and bonds listed or traded on one or more recognised exchanges.

None of the funds are quoted but they invest in quoted investments and, in the case of the leveraged funds, in gilt repos. The 
funds are valued at net asset values by the fund managers, with the gilt repo valuations performed by the investment manager’s 
valuation specialists.

The principal assumptions applied by the actuaries, as determined by the Directors, at each period end were:

Rate of increase in pensions in payment 
Rate of increase in deferred pensions
Discount rate
Inflation assumption – RPI
– CPI

2021
%

3.25
2.75
1.80
3.35
2.75

2020
%

2.85
2.30
1.25
2.90
2.30

The mortality assumptions adopted at 1 January 2022 reflect the most recent version of the tables used in the September 2019 
triennial valuation. The assumptions imply the following life expectancies at age 65:

Male currently aged 40
Female currently aged 40
Male currently aged 65
Female currently aged 65

2021
Years

22.3
24.2
21.3
23.0

2020
Years

22.3
24.2
21.3
23.0

The sensitivities on the key actuarial assumptions at the end of the period were:

Discount rate
Rate of inflation
Rate of mortality

Decrease of 0.5%
Increase of 0.5%
Increase in life expectancy of one year

+8.80%
+3.30%
+4.50%

Change in assumption

Change in defined benefit obligation

The sensitivities shown above are approximate. Each sensitivity considers each change in isolation and is calculated using the same 
methodology as used for the calculation of the defined benefit obligation at the end of the period. The inflation sensitivity includes 
the impact of changes to the assumptions for revaluation and pension increases. In practice it is unlikely that the changes would 
occur in isolation. 

The weighted average duration of the defined benefit obligation at 1 January 2022 is 19 years (2020: 20 years).

116

 
 
 
4imprint Group plc Annual Report & Accounts 2021

18 deferred tax liabilities

At start of period
Prior year adjustment
Deferred tax (credited)/charged to income statement 
Deferred tax (credited)/charged to equity
Exchange difference

At end of period

2021
$’000

1,193
–
(337)
(5)
(1)

850

2020
$’000

968
76
65
83
1

1,193

The movements in the net deferred tax liability (subject to the offsetting of balances within the same jurisdiction as permitted by 
IAS 12) during the period, are shown in the following table. Deferred tax assets and liabilities are only offset where there is a legally 
enforceable right of offset and there is an intention to settle the balances net.

deferred tax analysis

At 3 January 2021
Deferred tax charged/(credited) to income statement 
Deferred tax credited to equity
Exchange difference

At 1 January 2022

Depreciation/
capital
allowances
$’000

2,461
103
–
(1)

2,563

Other
$’000

(1,268)
(440)
(5)
–

(1,713)

Total
$’000

1,193
(337)
(5)
(1)

850

‘Other’ includes short-term timing differences and future deductions relating to conditional share awards for US employees of which 
$151,000 (2020: $121,000) is expected to reverse within the next twelve months.

At 29 December 2019
Prior year adjustment
Income statement charge/(credit)
Deferred tax charged to equity
Exchange difference

At 2 January 2021

19 Borrowings
The Group had the following committed floating rate borrowing facilities available:

Borrowing facilities

Expiring in more than one year

Depreciation/
capital
allowances
$’000

2,171
49
240
–
1

2,461

Other
$’000

(1,203)
27
(175)
83
–

(1,268)

Total
$’000

968
76
65
83
1

1,193

2021
$’000

2020
$’000

20,000

20,000

Committed facilities comprise an unsecured US$20.0m line of credit for 4imprint, Inc., which expires on 31 May 2023. The Company 
also has an unsecured UK overdraft facility of £1.0m that is repayable on demand, which expires on 31 December 2022.

These facilities were undrawn at the year-end (2020: undrawn).

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4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

20 financial risk management
The Group’s activities expose it to a variety of financial risks including currency risk, credit risk, liquidity risk and capital risk.

Currency risk
The Group operates internationally and is exposed to various currency movements. Risk arises predominantly from the remittance 
of overseas earnings in US dollars. In addition, Group subsidiaries may make both sales and purchases in a currency other than their 
functional currency and have foreign currency trade receivables and trade payables in relation to these transactions. 

The Group uses derivative financial instruments to partly hedge foreign currency cash flows arising from sales and purchases of 
goods, as well as remittances from its overseas subsidiaries. The Group does not hedge the currency exposure of profits and assets 
of its overseas subsidiaries or other financial transactions.

At 1 January 2022 the Group had no forward currency contracts outstanding (2020: none).

The movement in the exchange rates compared to the prior period decreased profit after tax by $0.45m and decreased net assets by 
$0.20m. The average rate used to translate profits was US$1.38 (2020: US$1.28) and the closing rate was US$1.35 (2020: US$1.36).

A strengthening in the Sterling exchange rate by 10% (the approximate range of movement of the exchange rate during the year) 
would have reduced profit in the period by $0.68m and net assets would be increased at the period end by $1.60m.

Credit risk
Credit risk arises from deposits with banks and financial institutions, as well as credit exposures to trade receivable balances due 
from customers and other receivable balances due from suppliers.

The risk associated with banks and financial institutions is managed on a Group basis and all banking relationships must be approved 
by the Chief Financial Officer or the Board based on the credit rating of the bank. 

The Group holds cash balances on deposit with its principal US and UK banks.

financial instruments
The table below sets out the Group’s financial instruments by category:

financial assets at amortised cost
Trade and other receivables (excluding prepayments) (note 13)
Cash and cash equivalents (note 14)

financial liabilities at amortised cost
Trade and other payables (excluding non-financial liabilities) (note 16)

lease commitments
Due within one year
Due in two to three years
Due in four to five years
Due over five years

2021
$’000

2020
$’000

59,327
41,589

31,724
39,766

(61,443)

(43,672)

2021
$’000

1,494
2,987
3,161
6,123

2020
$’000

1,494
2,987
3,022
7,756

All trade receivables and payables have contracted maturities of 30 days or less from the balance sheet dates. All other receivables 
and payables are due/payable within one year.

Trade receivables are amounts due from customers for goods sold in the ordinary course of business. Other receivables are 
non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. If collection of the 
amounts is expected in one year or less, they are classified as current assets. If not, they are presented as non-current assets. 

Trade receivables are shown net of credits and expected credit losses. The expected credit losses on other receivables are $nil 
(2020:$nil).

118

4imprint Group plc Annual Report & Accounts 2021

Cash was held with the following banks at the period end:

Lloyds Bank plc
JPMorgan Chase Bank, N.A.
Other

2021
rating

Aa3
Aa1

2021
deposit
$’000

12,712
28,862
15

41,589

2020
Rating

Aa3
Aa1

2020
Deposit
$’000

11,554
28,200
12

39,766

There is no concentration of credit risk with respect to trade receivables as the Group has a large number of customers.

Management of credit risk arising from customers is delegated to the senior management of each business to a maximum level 
per customer, above which it is referred to the Chief Financial Officer for approval. External credit agency assessment reports are 
referred to as part of this process. 

liquidity risk
Group borrowing requirements are managed centrally and the majority of borrowing arrangements are currently with the Group’s 
principal US bank. Terms are agreed which are considered appropriate for the funding requirements of the Group at that time. 

Operating working capital is managed to levels agreed with the Group and cash forecasts are reviewed regularly by management. 

The Group monitors its levels of cash and indebtedness to ensure adequate liquid funds are available to meet the foreseeable 
requirements of the Group. The Group does not actively monitor a gearing ratio but seeks to maintain an appropriate level of 
financial flexibility. Details of borrowing facilities are given in note 19 and lease liabilities in note 15.

At 1 January 2022 the cash position (note 14) of the Group was $41.59m (2020: $39.77m).

Capital risk management
The objective for managing cash, debt and equity capital is to safeguard the Company’s ability to continue as a going concern, 
in order to provide returns for Shareholders and benefits for other stakeholders.

The policy for capital allocation is shown on page 33.

In 2021 the Company provided returns to Shareholders in the form of an interim dividend but no final dividend for 2020 was 
paid, due to the impact of the pandemic on the business. Shares were purchased by an employee benefit trust, to cover options 
maturing during the year and in 2022.

21 Share capital

Issued and fully paid
28,085,530 (2020: 28,085,530) ordinary shares of 386/13p each 

All shares have the same rights.

2021
$’000

2020
$’000

18,842

18,842

The Company issued no ordinary shares in the period (2020: none). Share option exercises were satisfied by transfer of shares from 
an employee benefit trust.

The following options have been granted and were outstanding under the Company’s share option schemes:

Scheme

US ESPP
UK SAYE
2015 Incentive Plan
2015 Incentive Plan
2015 Incentive Plan

total

Date of
grant

17/05/21
25/09/19
15/04/18
28/03/19
30/03/20

number
of ordinary
shares
2021

97,624
13,880
–
39,285
12,640

163,429

number
of option
holders
2021

Number
of ordinary
shares
2020

604
30
–
9
7

–
16,052
16,547
39,285
12,640

84,524

Date exercisable

Subscription
price

From

To

Jul 2023
Nov 2022 
Apr 2021

Jul 2023
$27.61
Apr 2023
£22.70
$nil
Apr 2028
$nil Mar 2022 Mar 2029
$nil Mar 2023 Mar 2030

The weighted average exercise price for options outstanding at 1 January 2022 was £14.16 (2020: £4.31).

Details of share schemes are disclosed in note 22.

119

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4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

21 Share capital continued
deferred Bonus Plan (formerly the 2015 Incentive Plan/deferred Annual Bonus Scheme)
Under the Deferred Bonus Plan (“DBP”) 50% of the annual bonus of the Chief Executive Officer, Chief Financial Officer and seven 
senior managers will be deferred into shares as awards of $nil cost options or conditional shares, based on the share price at 
31 December of the relevant year. The awards will be made in a 42 day period following the announcement of the Group’s full 
year results and the options will normally not be exercisable until at least three years from the date of the award, conditional upon 
the person still being in the employment of a Group company. The awards to Executive Directors, from 4 March 2019, will not be 
exercisable until five years from the date of the award. No options or conditional shares will be awarded in respect of 2021 (2020: nil).

22 Share-based payments
Share options may be granted to senior management and, in addition, SAYE and ESPP schemes exist for all UK and US employees. 
The exercise price for SAYE and ESPP options is equal to the market rate, less any discount up to the limit imposed by the local tax 
authority at the pricing date.

The fair value of the options is determined using the Black-Scholes model for SAYE and ESPP schemes and is spread over the vesting 
period of the options. The significant inputs into the model are: an expected life of between 2.2 and 3.0 years for the ESPP and 
SAYE options; volatility that is measured at the standard deviation of expected share price returns based on historical statistical 
analysis of daily share prices and adjusted for any periods of extraordinary volatility; and a risk-free rate that is based on zero coupon 
government bond yields.

Charge resulting from spreading the fair value of options 
Social security costs in respect of share options

total

The fair value per option granted and the assumptions used in the calculation are as follows:

Grant date
Share price at grant date
Exercise price
Number of employees
Shares under option
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk-free rate
Expected dividends expressed as a dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Fair value per option

2021
$’000

602
5

607

2020
$’000

625
9

634

US 
ESPP
scheme

UK 
SAYE
scheme

17/05/21
£23.00
$27.61
604
97,624
2.2
30%
2.2
2.2
0.09%
2.0%
2%
100%
£5.03

25/09/19
£29.90
£22.70
30
13,880
3.0
30%
3.5
3.0
0.36%
2.0%
5%
100%
£8.09

In respect of the executive awards under the 2015 Incentive Plan, now replaced by the DBP, the fair value of the awards of options 
or conditional shares made in 2018, 2019 and 2020 are based on the share price at 31 December 2017, 31 December 2018 and 
31 December 2019 respectively. The option life is between 4.25 to 6.25 years from the start of the financial year to which the awards 
relate. There are no awards of options or conditional shares in respect of 2021 or 2020.

120

A reconciliation of option movements over the period is shown below:

Outstanding at start of period
Granted
Forfeited/cancelled
Exercised

Outstanding at end of period 

exercisable at end of period

4imprint Group plc Annual Report & Accounts 2021

2021

2020

weighted 
average 
exercise price 
(£)

4.31
20.07
21.18
0.05

14.16

–

number of 
shares

84,524
100,630
(5,135)
(16,590)

163,429

–

Weighted 
average 
exercise price 
(£)

11.19
0.00
18.58
14.99

4.31

–

Number
of shares

190,834
12,640
(6,222)
(112,728)

84,524

–

2021

2020

weighted 
average 
exercise 
price

$0.00
$27.61
£22.70

number of 
shares

51,925
97,624
13,880

weighted average  
remaining life (years)

expected

Contractual

1.14 1.14 to 1.47
1.56
1.56
1.33
0.83

Weighted 
average 
exercise 
price

$0.00
–
£22.70

Number of 
shares

68,472
–
16,052

Weighted average  
remaining life (years)

Expected

Contractual

1.69 1.69 to 2.01
–
2.33

–
1.83

Range of exercise prices

Nil
£20 – 21
£22 – 23

23 Other reserves

Balance at 29 December 2019
Currency translation differences

Balance at 2 January 2021
Currency translation differences

Balance at 1 January 2022

Capital 
redemption 
reserve
$’000

Cumulative
translation 
differences
$’000

369
–

369
–

369

4,885
863

5,748
(97)

5,651

Total
$’000

5,254
863

6,117
(97)

6,020

The capital redemption reserve arose on the redemption of preference shares in 2000. The currency translation difference 
represents the accumulated exchange movements on non-US dollar functional currency subsidiaries from 29 December 2003 
(transition date to IFRS) to the balance sheet date.

24 Cash generated from operations

Profit before tax 
Adjustments for:
Depreciation of property, plant and equipment
Amortisation of intangible assets
Amortisation of right-of-use assets
Gain on disposal of property, plant and equipment
Share option charges
Net finance cost
Defined benefit pension administration charge and past service costs
Contributions to defined benefit pension scheme*
Changes in working capital:
(Increase)/decrease in inventories
(Increase)/decrease in trade and other receivables
Increase/(decrease) in trade and other payables

Cash generated from operations

* 

Includes a special pension contribution in 2020 of $9.14m. 

2021
$’000

30,229

3,237
437
1,340
–
602
417
340
(4,589)

(9,288)
(26,831)
22,363

18,257

2020
$’000

3,843

2,992
443
1,498
(80)
625
129
420
(13,278)

186
16,119
(9,713)

3,184

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4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

25 Contingent liabilities
The Group has no known contingent liabilities (2020: none).

26 Capital commitments
The Group had capital commitments contracted for but not provided for in the financial statements at 1 January 2022 for property, 
plant and equipment of $nil (2020: $0.3m). 

27 related party transactions
Transactions and balances between the Company and its subsidiaries have been eliminated on consolidation. The Group did not 
participate in any related party transactions with parties outside of the Group.

Key management compensation is disclosed in note 3.

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4imprint Group plc Annual Report & Accounts 2021

COMPANY BALANCE SHEET 
at 1 January 2022

non-current assets

Property, plant and equipment

Right-of-use assets

Investments

Deferred tax assets

Retirement benefit asset

Other receivables

Current assets

Other receivables

Cash and cash equivalents

Current liabilities

Lease liabilities

Amounts due to subsidiary companies

Other payables

net current assets

non-current liabilities

Retirement benefit obligation

Amounts due to subsidiary companies

net assets

Shareholders’ equity

Share capital

Share premium reserve

Capital redemption reserve

Retained earnings*

total equity

Note

2021
£’000

2020
£’000

A

B

C

D

H

E

3

–

5

–

105,030

104,746

445

1,465

3,130

–

–

243,034

106,943

350,915

E

244,948

9,083

254,031

–

(118,721)

(431)

(119,152)

558

7,790

8,348

–

–

(419)

(419)

134,879

7,929

–

–

–

(2,425)

(117,225)

(119,650)

241,822

239,194

F

I

G

H

I

K

10,802

10,802

38,575

38,575

208

208

192,237

189,609

241,822

239,194

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* Company’s income statement
Under section 408 of the Companies Act 2006 an income statement for the Company is not presented. Profit after tax and before 
external dividends paid for the period of £6,220,000 (2020: £12,634,000) is included in the retained earnings of the Company. 

The financial statements on pages 123 to 133 were approved by the Board of Directors on 15 March 2022 and were signed on its 
behalf by

KevIn lYOnS-tArr 
CHIef eXeCUtIve OffICer 

dAvId SeeKInGS 
CHIef fInAnCIAl OffICer

123

 
 
 
 
 
 
 
 
 
 
4imprint Group plc Annual Report & Accounts 2021

STATEMENT OF CHANGES IN COMPANY SHAREHOLDERS’ EQUITY
for the 52 weeks ended 1 January 2022

Balance at 29 December 2019

10,802

38,575

208

(2,276)

180,424

227,733

Share
premium
reserve
£’000

Capital
redemption
reserve
£’000

Retained earnings

Own
shares
£’000

Profit 
and loss*
£’000

Total
equity
£’000

Share capital
£’000

Profit for the period

Other comprehensive income/(expense)

Re-measurement loss on post-employment 
obligations

Deferred tax relating to components of other 
comprehensive income (note D)

Total comprehensive income

Proceeds from options exercised

Own shares purchased

Own shares utilised

Share-based payment charge

Capital instrument granted to subsidiary

Deferred tax relating to losses attributable to 
share options

12,634

12,634

(3,339)

(3,339)

966

966

10,261

10,261

1,625

1,625

(941)

2,807

(2,807)

4

485

27

(941)

–

4

485

27

Balance at 2 January 2021

10,802

38,575

208

(410)

190,019

239,194

Profit for the period

Other comprehensive income/(expense)

Re-measurement gain on post-employment 
obligations

Deferred tax relating to components of other 
comprehensive income (note D)

Total comprehensive income

Own shares purchased

Own shares utilised

Share-based payment charge

Capital instrument granted to subsidiary

Deferred tax relating to losses attributable to 
share options 

Dividends

6,220

6,220

812

812

(1,025)

(1,025)

6,007

6,007

(617)

–

39

395

(410)

39

395

(166)

(166)

(3,030)

(3,030)

(617)

410

Balance at 1 January 2022

10,802

38,575

208

(617)

192,854

241,822

*  See note L.

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4imprint Group plc Annual Report & Accounts 2021
4imprint Group plc Annual Report & Accounts 2021

COMPANY CASH FLOW STATEMENT 
for the 52 weeks ended 1 January 2022

Cash flows from operating activities

Cash used in operations

Tax paid

Finance income

Finance costs

Net cash generated from/(used in) operating activities

Cash flows from investing activities

Purchases of property, plant and equipment

Dividends received

Return of capital contributions

Net cash generated from investing activities

Cash flows from financing activities

Capital element of lease payments

Proceeds from share options exercised

Own shares purchased

Dividends paid to Shareholders

Net cash (used in)/generated from financing activities

net movement in cash and cash equivalents

Cash and cash equivalents at beginning of the period

Cash and cash equivalents at end of the period

Analysis of cash and cash equivalents

Cash at bank and in hand

*  See Basis of preparation note on page 126.

2021
52 weeks
£’000

Note

2020
53 weeks
restated*
£’000

J

(5,395)

(13,292)

–

–

19,535

20,221

(9,386)

(10,064)

4,754

(3,135)

–

75

111

186

–

–

(617)

(3,030)

(3,647)

1,293

7,790

9,083

(3)

5,950

477

6,424

(31)

1,625

(941)

–

653

3,942

3,848

7,790

9,083

7,790

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4imprint Group plc Annual Report & Accounts 2021
4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE COMPANY’S FINANCIAL STATEMENTS

General information
4imprint Group plc, registered number 177991, is a public limited company incorporated in England and Wales, domiciled in the 
UK and listed on the London Stock Exchange. Its registered office is 25 Southampton Buildings, London WC2A 1AL. The Company’s 
financial statements are presented in Sterling. Numbers are shown in pounds thousands.

Basis of preparation
The financial statements have been prepared on a going concern basis (see going concern in basis of preparation section of the 
Group financial statements on pages 96 and 97 for further information), under the historical cost convention in accordance with 
UK-adopted International Accounting Standards.

New accounting standards applicable for the first time in this reporting period have no impact on the Company’s results or 
balance sheet.

environmental risks
In preparing the financial statements, management has considered the impact of environmental risks. Whilst the impact of 
environmental risks are still developing and therefore all possible future outcomes are uncertain, risks known to the Company have 
been considered in judgments, estimates and assumptions and in assessing viability and going concern. These considerations did not 
have a material impact on the financial statements.

restatement of comparative information
The FRC’s Corporate Reporting Review department carried out a review of the Company’s 2020 Annual Report and Accounts and 
noted that dividends received, from subsidiary undertakings, were classified as financing cash inflows, whereas IAS 7 paragraph 33 
requires these to be classified either as operating or investing cash flows.

As a result of the review, the comparatives in the cash flow statement have been restated to move dividends received from financing 
to investing activities. The impact of this is to increase the cash flow from investing activities by £5,950,000 and reduce the cash flow 
from financing activities by the same amount. This had no impact on the cash position of the Company.

The FRC’s queries regarding the above matters have been resolved to their satisfaction and the review has been closed. In their 
correspondence, the FRC states that their review is based on the Company’s 2020 Annual Report and Accounts; it does not benefit 
from a detailed understanding of underlying transactions and provides no assurance that the Company’s 2020 Annual Report and 
Accounts are correct in all material respects.

Judgments, estimates and assumptions
Impact of COvId-19 on estimates
The impact of COVID-19 on the financial statements has been considered in determining the estimates required in relation to the 
impairment of investments, the expected credit loss provision for amounts due from subsidiary companies, and the recoverability of 
deferred tax assets.

Whilst the uncertainty surrounding the ultimate impact of the COVID-19 pandemic has resulted in significant estimation in respect to 
the future cash flows of subsidiary companies and in determining appropriate discount rates, growth rates, and probability of default 
rates necessary for undertaking impairment reviews and assessing the recoverability of assets (please refer to note C ‘Investments’ 
and note E ‘Other receivables’ for further information on the impairment review processes), these are not considered to represent 
critical accounting judgments or key sources of estimation uncertainty in the preparation of the financial statements. 

Critical accounting judgments and key sources of estimation uncertainty 
The preparation of the financial statements requires management to make judgments, estimates and assumptions that affect the 
application of policies, the amounts reported for assets and liabilities as at the balance sheet date and the amounts reported for 
revenues and expenses during the year. 

The estimates and associated assumptions are based on historical experiences and various other factors that are believed to be 
reasonable under the circumstances, the results of which form the basis of making judgments about carrying values of assets and 
liabilities that are not readily apparent from other sources. Actual results may differ from these estimates.

Critical accounting policies are those that require significant judgments or estimates and potentially result in materially different 
results under different assumptions or conditions. Management considers the following to be the critical accounting policies:

Critical accounting judgments 
Retirement benefit asset
At the balance sheet date, the fair value of the defined benefit assets exceeded the present value of the defined benefit obligations 
of the 4imprint 2016 Pension Plan. Although the Group anticipates that the surplus will be utilised during the life of the plan to 
address members’ liabilities, the Group recognises the surplus in full on the basis that it is managements’ judgment that there are no 
restrictions on the return of residual plan assets in the event of a winding up of the plan after all member obligations have been met.

Key sources of estimation uncertainty
Pensions
As detailed in note 17, the Company sponsors a defined benefit pension scheme closed to new members and future accruals. 
Period-end recognition of the liabilities under this scheme requires a number of significant actuarial assumptions to be made, 

126

4imprint Group plc Annual Report & Accounts 2021

including inflation rate, discount rate and mortality rates. Small changes in assumptions can have a significant impact on the 
amounts recorded in other comprehensive income and on the pension liabilities in the balance sheet. Sensitivities to changes in 
these assumptions are disclosed in note 17. In addition, the assets held by the scheme include funds that may contain gilt repos and 
reverse gilt repos, the valuations of which are complex.

Accounting policies
The principal accounting policies adopted in the preparation of these financial statements are the same as those adopted in the 
consolidated financial statements on pages 99 to 102 except for the investments and intercompany loans policies noted below. 
These policies have been consistently applied to all the periods presented. 

Investments
Investments in subsidiaries are stated at cost. Impairment reviews are carried out if there is some indication that the carrying value 
of the investments may have been impaired. Where, in the opinion of the Directors, an impairment of the investment has arisen, 
provisions are made in accordance with IAS 36 ‘Impairment of Assets’.

Amounts owed by subsidiary undertakings
Amounts owed by subsidiary undertakings are assessed for expected credit losses on a general basis under IFRS 9 ‘Financial 
Instruments’. Where required, the Company recognises a provision on this basis reflecting either the lifetime or 12-month expected 
credit loss dependent on the change in credit risk since initial recognition of the financial asset. The amount of the provision, and any 
changes, are recognised in the income statement. Amounts owed by subsidiary undertakings are discounted when the time value of 
money is considered material.

A. Property, plant and equipment

Cost:
At 29 December 2019
Additions

At 2 January 2021
Additions

At 1 January 2022

Depreciation:
At 29 December 2019
Charge for the period

At 2 January 2021
Charge for the period

At 1 January 2022

net book value at 1 January 2022

Net book value at 2 January 2021

B. Right-of-use assets

Cost:
At 29 December 2019
Disposal

At 2 January 2021 and at 1 January 2022

Depreciation:
At 29 December 2019
Charge for the period
Disposal

At 2 January 2021 and at 1 January 2022

net book value at 1 January 2022

Net book value at 2 January 2021

Fixtures & 
fittings
£’000

48
3

51
–

51

45
1

46
2

48

3

5

Leasehold
land and 
buildings
£’000

153
(153)

–

122
31
(153)

–

–

–

127

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4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE COMPANY’S FINANCIAL STATEMENTS CONTINUED

C. Investments

Cost:
At 29 December 2019
Capital contribution repaid by subsidiary undertaking
Capital contribution to subsidiary undertaking

At 2 January 2021
Capital contribution repaid by subsidiary undertaking
Capital contribution to subsidiary undertaking

At 1 January 2022

Shares in
subsidiary
undertakings
£’000

104,738
(477)
485

104,746
(111)
395

105,030

The capital contribution represents IFRS 2 ‘Share-based Payments’ charges in respect of subsidiaries which will not be recharged until 
the options vest. £111,000 of prior years’ capital contributions have been repaid in the year.

Subsidiary undertakings
The subsidiaries at 1 January 2022 are set out below. All of these subsidiaries are wholly owned and have ordinary share capital only, 
apart from 4imprint USA Limited and 4imprint US Group Inc., which also have preference shares. 

Company 

4imprint, Inc.
4imprint Direct Limited
4imprint UK Holdings Limited
4imprint USA Limited
4imprint North America Limited
4imprint US Group Inc.
4imprint Limited
Cavendish Place Newco No.1 Limited

Country of incorporation  
and operation

Business

USA
England
England
England
England
USA
England
England

Promotional products
Promotional products
Holding company
Holding company
Holding company
Holding company
Dormant
Dormant

The dormant companies are exempt from statutory audit. There is no requirement, in the USA, for statutory audits of the 
US subsidiaries.

The registered address of all subsidiaries registered in England is 25 Southampton Buildings, London WC2A 1AL. The registered 
address of 4imprint, Inc. is 101 Commerce Street, Oshkosh, WI 54901, USA and of 4imprint US Group Inc. is 103 Foulk Road, 
Suite 202, Wilmington, DE 19803, USA.

Impairment review
IAS 36 ‘Impairment of Assets’ requires an assessment at each reporting date of whether there is any indication that an asset may be 
impaired. For the purposes of impairment testing, the Group is considered to have two cash-generating units (“CGU’s”), being the US 
and UK businesses. 

In the prior year, COVID-19 was considered an indication of impairment because of the material adverse effect it had on the trading 
activity of both CGU’s. Whilst the Group is still being impacted by the effects of COVID-19, it is not of itself considered an indication of 
impairment for the current year.

An assessment of the US CGU did not identify any indications of impairment and accordingly, no indicator-based impairment testing 
has been undertaken. This is supported by the strong recovery in both demand and the financial results of the US trading business 
for 2021.

The UK CGU continued to be affected throughout 2021 by various COVID restrictions that impacted the demand, net cash flows and 
operating results of the UK trading business. These are considered indications of impairment and therefore full impairment testing of 
the UK CGU has been undertaken in accordance with IAS 36.

The carrying amount of the investments balance attributable to the UK CGU is £101,000 (2020: £59,000). 

Management has estimated the recoverable amount of this asset from a value in use (“VIU”) calculation. 

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4imprint Group plc Annual Report & Accounts 2021

The key assumptions for the VIU calculation are operating cash flow forecasts, and the long-term growth and pre-tax discount rates. 
Operating cash flow forecasts are derived from the most recent financial budget and forecast approved by the Board of Directors 
covering a three-year period and are consistent with the forecasts used in the going concern and viability assessments of the Group 
and Company. These forecasts include assumptions around revenue and operating margins and reflect external factors, including the 
impact of COVID-19 and environment related risks. A long-term growth rate of 2.5% has been used, based upon external research 
data for the UK promotional products market. A pre-tax discount rate of 10.0% has been determined based upon the calculation of 
a weighted average cost of capital using the capital asset pricing model.

The recoverable amount calculated exceeded the carrying value of the investments in UK subsidiary undertakings of £101,000 and 
therefore no impairment loss has been recognised. 

D. Deferred tax assets

At start of period
Income statement charge
Deferred tax (debited)/credited to other comprehensive income 
Deferred tax (debited)/credited to equity

At end of period

deferred tax analysis

At 3 January 2021
Income statement charge 
Deferred tax debited to other comprehensive income
Deferred tax debited to equity

At 1 January 2022

At 29 December 2019
Income statement charge 
Deferred tax credited to other comprehensive income
Deferred tax credited to equity

At 2 January 2021

Pension
£’000

1,546
(949)
(154)
–

443

Pension
£’000

1,597
(874)
823
–

1,546

ACA
£’000

2
–
–
–

2

ACA
£’000

3
(1)
–
–

2

The deferred income tax (debited)/credited to other comprehensive income is as follows:

Tax relating to post-employment obligations
Tax relating to losses
Effect of change in UK tax rate

2021
£’000

3,130
(1,494)
(1,025)
(166)

445

Losses
£’000

1,582
(545)
(871)
(166)

–

Losses
£’000

1,713
(301)
143
27

1,582

2021
£’000

(154)
(871)
–

(1,025)

2020
£’000

3,313
(1,176)
966
27

3,130

Total
£’000

3,130
(1,494)
(1,025)
(166)

445

Total
£’000

3,313
(1,176)
966
27

3,130

2020
£’000

635
143
188

966

The net deferred tax asset at 1 January 2022 has been calculated at a tax rate of 19% in respect of deferred tax items that are 
expected to reverse before 1 April 2023 (2020: 19%), and 25% in respect of deferred tax items expected to reverse after 1 April 2023 
(2020: 19%).

Deferred tax assets have been recognised where it is considered that there will be sufficient taxable profit available in future against 
which the deductible temporary timing differences can be utilised. Following a review of forecast UK taxable profits, the deferred tax 
asset for UK tax losses has been de-recognised in the period. 

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4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE COMPANY’S FINANCIAL STATEMENTS CONTINUED

E. Other receivables

Amounts due from subsidiary companies
Expected credit loss allowance on amounts due from subsidiary companies

Net amount due from subsidiary companies
Other receivables 
Prepayments and accrued income

Less non-current portion: Amounts due from subsidiary companies

2021
£’000

244,953
(329)

244,624
227
97

244,948
–

244,948

2020
£’000

243,434
(106)

243,328
184
80

243,592
(243,034)

558

Trading amounts due from subsidiary companies of £317,000 (2020: £294,000) are repayable on demand and are non-
interest-bearing. 

Loans due from subsidiary companies of £244,636,000 (2020: £243,140,000) are repayable on 7 September 2022 and bear 
interest at market rates ranging from 8.0% to 8.2%. Included within the total amount due is a US dollar denominated loan of 
$160,000,000 (2021: £118,721,000; 2020: £117,225,000). The movement in the GBP equivalent balance between 2020 and 2021 is 
due to an exchange gain of £1,496,000 (2020: exchange loss of £4,968,000) arising from the movement in the Sterling to US dollar 
exchange rate. 

It is the intention of the Directors that the intercompany loans repayable on 7 September 2022 will be refinanced at maturity.

Other receivables are only written off when the Company has exhausted all options to recover the amounts due and provided for 
in full when there is no reasonable expectation of recovery. Indicators that there is no reasonable expectation of recovery include, 
amongst others, the failure of the debtor to engage in a repayment plan with the Company or a subsequent failure to make agreed 
payments. An expected credit loss (“ECL”) provision is then calculated on the remaining other receivables.

An ECL provision of £329,000 (2020: £106,000) has been recognised on the $160,000,000 intercompany loan to 4imprint US Group 
Inc. that is due on 7 September 2022. The emergence of COVID-19 and resulting adverse impact to the borrower’s credit profile from 
a deterioration in the trading performance of its principal subsidiary is considered an indicator that the loan no longer presents a 
low credit risk. Interest on the loan is still being received and cash flow forecasts demonstrate the ability of the borrower to continue 
making interest payments through to maturity. Accordingly, the loan has been classified as ‘stage 2’ which requires lifetime expected 
credit losses to be considered in determining the ECL.

Management has estimated the ECL over the remaining life of the loan using a common credit loss methodology that incorporates 
probability of default, loss given default, and exposure at default inputs. Probability of default has been determined using historical 
average cumulative default rates for US corporates for the remaining duration of the loan, as calculated by external rating agencies. 
These have been adjusted to reflect prevailing economic conditions considering COVID-19 and are based on a synthetic rating 
calculated at year-end. Loss given default has been estimated based upon the weighted expected credit losses of two scenarios 
where no credit loss occurs, and the possibility that a credit loss occurs. The exposure at default is the outstanding balance of 
the loan. 

There is expected to be no credit losses in respect of the other receivables, reflecting the availability of sufficient liquid assets to the 
borrowing entities to enable them to settle their obligations at short notice. 

The carrying amounts of the Company’s trade and other receivables are denominated in the following currencies:

2021
£’000

2020
£’000

126,275
118,673

126,216
117,376

244,948

243,592

Sterling
US dollars

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4imprint Group plc Annual Report & Accounts 2021

F. Leases
The Company leases office space in a serviced office facility in London. This lease had a two-year term, which expired in March 2020. 
A new licence agreement was then taken up on the offices which has only a one-year term and thus is classified as a short-term 
lease. Rental on the new licence agreement has been expensed to operating profit on a straight-line basis. In addition, there is some 
office equipment of low value. The Company applies the IFRS 16 exemptions for short-term and low value leases. No leases contain 
variable payment terms.

Details on right-of-use assets are shown in note B.

lease liabilities

Expiring within one year

The movement in lease liabilities in the period are shown below:

At start of period
Interest charge
Lease payments

At end of period

The amounts recognised in the income statement are as follows:

Depreciation of right-of-use assets (note B)
Interest expense on lease liabilities 
Short-term lease hire
Low value leases

The cash outflow on leases in the period was £119,000 (2020: £133,000).

G. Other payables

Other payables
Other tax and social security
Accruals

2021
£’000

–

2021
£’000

–
–
–

–

2021
£’000

–
–
116
3

119

2021
£’000

121
40
270

431

2020
£’000

–

2020
£’000

31
–
(31)

–

2020
£’000

31
–
99
3

133

2020
£’000

134
36
249

419

H. Retirement benefit asset/obligation
The amount recognised in the balance sheet represents the net asset (2020: obligation) in respect of the closed defined benefit 
pension scheme. Full details of the defined benefit scheme are contained in note 17 on pages 114 to 116.

The Sterling analysis of the balance sheet amount is as follows:

Present value of funded obligations
Fair value of scheme assets

net asset/(obligation) recognised in the balance sheet

2021
£’000

2020
£’000

(28,067)
29,532

(31,231)
28,806

1,465

(2,425)

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4imprint Group plc Annual Report & Accounts 2021

NOTES TO THE COMPANY’S FINANCIAL STATEMENTS CONTINUED

H. Retirement benefit asset/obligation continued
Changes in the present value of the net defined benefit obligation are as follows:

Balance at 29 December 2019
Administration costs paid by the scheme
Past service costs
Interest (expense)/income
Return on scheme assets (excluding interest income)
Re-measurement losses due to changes in scheme experience
Re-measurement gains due to changes in demographic assumptions
Re-measurement losses due to changes in financial assumptions
Contributions by employer* 
Benefits paid

Balance at 2 January 2021
Administration costs paid by the scheme
Interest (expense)/income
Return on scheme assets (excluding interest income)
Re-measurement gains due to changes in scheme experience
Re-measurement gains due to changes in demographic assumptions
Re-measurement gains due to changes in financial assumptions
Contributions by employer
Benefits paid

Balance at 1 January 2022

* 

Includes a special contribution of £7.5m.

Present value 
of obligations
£’000

Fair value of 
scheme assets
£’000

Net asset/
(obligation)
£’000

(27,740)
(267)
(60)
(527)
–
(871)
39
(3,489)
–
1,684

(31,231)
(248)
(379)
–
24
77
1,721
–
1,969

18,343
–
–
446
982
–
–
–
10,719
(1,684)

28,806
–
369
(1,011)
–
–
–
3,337
(1,969)

(28,067)

29,532

(9,397)
(267)
(60)
(81)
982
(871)
39
(3,489)
10,719
–

(2,425)
(248)
(10)
(1,011)
24
77
1,721
3,337
–

1,465

I. Amounts due to subsidiary companies
The amounts due to subsidiary companies are repayable on 7 September 2022. The loans are US dollar denominated and interest-
bearing at market rates of interest, ranging from 8.0% to 8.2%. 

It is the intention of the Directors that the intercompany loans repayable on 7 September 2022 will be refinanced at maturity.

The movement in the amounts due are:

At start of period
Exchange movement

At end of period 

J. Cash used in operations

Profit before tax
Adjustments for:
Depreciation of property, plant and equipment
Amortisation of right-of-use assets
Share option charges 
Impairment of loan to subsidiary
Dividends received
Net finance income
Defined benefit pension administration charge and past service costs
Contributions to defined benefit pension scheme (note H)
Changes in working capital:
Increase in trade and other receivables
Increase/(decrease) in trade and other payables
Movements in amounts due to/from subsidiary undertakings

Cash used in operations

132

2021
£’000

2020
£’000

117,225
1,496

122,193
(4,968)

118,721

117,225

2021
£’000 

2020
£’000

7,714

13,810

2
–
39
223
(75)
(10,143)
248
(3,337)

(67)
24
(23)

1
31
4
106
(5,950)
(10,066)
327
(10,719)

(71)
(60)
(705)

(5,395)

(13,292)

4imprint Group plc Annual Report & Accounts 2021

K. Share capital

Allotted and fully paid
28,085,530 (2020: 28,085,530) ordinary shares of 386/13p each 

2021
£’000

2020
£’000

10,802

10,802

During the period no ordinary shares were issued (2020: none). Share option exercises were satisfied by transfer of shares from an 
employee benefit trust.

The options that have been granted and were outstanding under the Company’s share option schemes at the year-end are shown 
in note 21 on pages 119 and 120. Full details of the share option schemes are given in note 22 on pages 120 and 121.

Employees of the Company had interests in 1,821 SAYE options (2020: 1,821).

L. Distributable reserves
The profit and loss reserve of £192,854,000 (2020: £190,019,000) in the Company includes £125,915,000 (2020: £125,915,000), 
which is non-distributable.

M. Commitments and contingent liabilities
The Company has provided Letters of Support to its subsidiary companies, 4imprint Direct Limited, 4imprint UK Holdings Limited, 
4imprint USA Limited, and 4imprint North America Limited.

The Company has also entered into a Pound Sterling Facility Agreement with one of its subsidiaries, 4imprint Direct Limited, enabling 
it to borrow up to £1,000,000 from the Company under a revolving credit facility until 10 December 2025. Interest is payable at the 
UK base rate for Sterling plus 2.0% on any loans drawn under the facility.

The Company had no known contingent liabilities at 1 January 2022 (2020: none).

N. Employees

Wages and salaries
Social security costs
Pension costs – defined contribution plans 
Share option charges

2021
£’000

807
116
17
39

979

2020
£’000

764
136
9
4

913

The average number of people, including Executive Directors, employed by the Company during the period was 4 (2020: 4).

O. Related party transactions
During the period the Company has been party to a number of transactions with fellow subsidiary companies:

Income statement
Finance income due from subsidiary companies
Finance costs due to subsidiary companies
Balance sheet
Interest-bearing loans due from subsidiary companies at end of period 
Interest-bearing loans due to subsidiary companies at end of period

Key management compensation, comprising remuneration of the Directors, was:

Salaries, fees and short-term employee benefits
Social security costs
Share option charges

2021
£’000

2020
£’000

19,535
(9,381)

20,214
(10,062)

244,307
(118,721)

243,034
(117,225)

2021
£’000

969
63
58

2020
£’000

982
54
(5)

1,090

1,031

All related party transactions were made on terms equivalent to those that prevail in arm’s length transactions. 

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4imprint Group plc Annual Report & Accounts 2021

ALTERNATIVE PERFORMANCE MEASURES

An Alternative Performance Measure (“APM”) is a financial measure of historical or future financial performance, financial position, or 
cash flows, other than a financial measure defined or specified within IFRS.

The Group uses APMs to supplement standard IFRS measures to provide users with information on underlying trends and additional 
financial measures, which the Group considers will aid the users’ understanding of the business.

Definitions
Underlying operating profit is profit before exceptional items. Exceptional items are defined below. These items may be volatile in 
magnitude and distort the underlying performance measures of the ongoing business. A reconciliation of underlying operating profit 
to operating profit is shown in note 1 when applicable.

Underlying operating margin % is underlying operating profit divided by total revenue.

Exceptional items are income or costs that are both material and non-recurring.

Underlying profit before tax is defined as profit before tax excluding exceptional items. When applicable, a reconciliation of profit 
before tax to underlying profit before tax is shown in note 6.

Underlying profit after tax is defined as profit after tax before exceptional items, net of any related tax charges. When applicable, 
a reconciliation of profit before tax to underlying profit after tax is shown in note 6.

Underlying earnings per share is defined as underlying profit after tax divided by the weighted average number of shares in issue 
during the financial year. When applicable, the calculation of underlying EPS is shown in note 6.

Revenue per marketing dollar is the total revenue of the Group divided by the total marketing expense of the Group. This provides a 
measure of the productivity of the marketing expenditure, which is a cornerstone of the Group’s organic revenue growth strategy.

Free cash flow is defined as the net movement in cash and cash equivalents before distributions to Shareholders but including 
exchange gains/(losses) on cash and cash equivalents. It is a measure of cash available for allocation in line with the Group’s capital 
allocation policy (see page 33):

Net movement in cash and cash equivalents
Add back: Dividends paid to Shareholders
Less: Exchange (losses)/gains on cash and cash equivalents

Free cash flow

2021
$m 

1.87
4.13
(0.05)

5.95

2020
$m

(1.54)
–
0.17

(1.37)

Cash conversion is defined as the percentage of underlying operating cash flow to underlying operating profit and is provided as a 
measure of the efficiency of the Group’s business model (pages 18 and 19) to generate cash.

Return on average capital employed is defined as underlying profit before tax divided by the simple average of opening and closing 
non-current assets, excluding deferred tax, plus net current assets and non-current lease liabilities. This is given to show a relative 
measure of the Group’s efficient use of its capital resources.

Capital expenditure is defined as purchases of property, plant and equipment and intangible assets net of proceeds from the sale of 
property, plant and equipment. These numbers are extracted from the cash flows from investing activities shown in the Group cash 
flow statement.

Underlying operating cash flow is defined as cash generated from operations, before pension contributions, less capital expenditure. 
This reflects the cash flow directly from the ongoing business operations. This is reconciled to IFRS measures as follows:

Cash generated from operations
Add back: Contributions to defined benefit pension scheme
Less: Purchases of property, plant and equipment and intangible assets
Add back: Gain on disposal of property, plant and equipment

Underlying operating cash flow

2021
$m 

18.25
4.59
(3.47)
–

19.37

2020
$m

3.18
13.28
(3.82)
0.08

12.72

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FIVE YEAR FINANCIAL RECORD

Income statement

revenue

Underlying* operating profit
Exceptional items

Operating profit
Finance income
Finance costs
Net pension finance charge

Profit before tax
Taxation

Profit for the period

4imprint Group plc Annual Report & Accounts 2021

2021 
$’000

2020 
$’000

2019
$’000

2018
$’000

2017
$’000

787,322

560,040

860,844

738,418

627,518

30,646
–

30,646
33
(435)
(15)

30,229
(7,643)

22,586

3,972
–

3,972
168
(193)
(104)

3,843
(753)

3,090

53,620
–

53,620
818
(67)
(378)

53,993
(11,276)

45,043
(721)

44,322
250
(23)
(403)

44,146
(8,952)

41,738
(454)

41,284
3
(125)
(503)

40,659
(11,734)

42,717

35,194

28,925

*   Underlying has been restated to include defined benefit pension charges in 2017 to 2020 and share option charges in 2017.

Basic earnings per ordinary share
Dividend per share – paid and proposed

80.46c
45.00c

11.03c
–

152.42c
25.00c

125.61c
70.00c

103.15c
118.10c

Balance sheet

Non-current assets (excluding deferred tax and retirement 
benefit asset)
Deferred tax assets
Net current assets
Retirement benefit asset/(obligation)
Other liabilities (including lease liabilities)

2021 
$’000

2020 
$’000

2019 
$’000

2018
$’000

2017
$’000

37,437
600
54,744
1,974
(11,789)

38,997
4,272
38,694
(3,310)
(13,282)

27,506
4,338
44,792
(12,305)
(1,383)

20,096
5,636
33,482
(15,016)
(931)

19,967
5,912
35,083
(18,106)
(763)

Shareholders’ equity

82,966

65,371

62,948

43,267

42,093

net cash

41,589

39,766

41,136

27,484

30,767

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4imprint Group plc Annual Report & Accounts 2021

REGISTERED OFFICE AND COMPANY ADVISERS

4imprint Group plc
25 Southampton Buildings
London WC2A 1AL
Telephone  +44 (0)20 3709 9680
E-mail   

hq@4imprint.co.uk

registered number
177991 England

Independent auditor
Ernst & Young LLP
No. 1 Colmore Square
Birmingham B4 6HQ

Joint stockbrokers 
Peel Hunt LLP
100 Liverpool Street
London EC2M 2AT

Liberum Capital Limited
Ropemaker Place
25 Ropemaker Street
London EC2Y 9LY

Registrar and transfer office
Link Group
10th Floor
Central Square
29 Wellington Street
Leeds LS1 4DL

Bankers
Lloyds Bank plc
JPMorgan Chase Bank, N.A.

136

This document is printed to the EMAS standard 
and Environmental Management System certified 
to ISO 14001 and has been manufactured using 
100% offshore wind electricity sourced from UK wind.

100% of the inks used are HP Indigo ElectroInk which 
complies with RoHS legislation and meets the chemical 
requirements of the Nordic Ecolabel (Nordic Swan) 
for printing companies, 95% of press chemicals are 
recycled for further use and, on average 99% of any 
waste associated with this production will be recycled 
and the remaining 1% used to generate energy.

This document is printed on paper made of material 
from well-managed, FSC®-certified forests and other 
controlled sources.

This is a certified carbon neutral print product 
for which carbon emissions have been calculated 
and offset by supporting recognised carbon offset 
projects. The carbon offset projects are audited and 
certified according to international standards and 
demonstrably reduce emissions. The climate neutral 
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which can be tracked at www.climatepartner.com, 
giving details of the carbon offsetting process including 
information on the emissions volume and the carbon 
offset project being supported.

Group plc

Group office
4imprint Group plc
25 Southampton Buildings  
London WC2A 1AL
Telephone  +44 (0)20 3709 9680
E-mail   

hq@4imprint.co.uk

Trading offices
USA 
4imprint, Inc.
101 Commerce Street 
Oshkosh 
WI 54901, USA
Telephone  +1 920 236 7272
+1 920 236 7282
Fax  
sales@4imprint.com
E-mail   

UK
4imprint Direct Limited
5 Ball Green 
Cobra Court 
Trafford Park 
Manchester M32 0QT
Freephone  0800 055 6196
Telephone  +44 (0)161 850 3490
+44 (0)161 864 2516
Fax  
sales@4imprint.co.uk
E-mail   

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