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4imprint Group plc

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FY2022 Annual Report · 4imprint Group plc
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Group plc

Annual  
Report & 
Accounts 
2022

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4imprint Group plc Annual Report & Accounts 2022

Our purpose is to harness 
the enduring appeal of 
promotional products to 
help our customers build 
their brand, promote their 
initiatives, achieve their 
marketing goals and make 
lasting connections with those 
who are important to them. 

With every order we are trusted to carry a distinctive logo or message 
on our products, so we understand clearly that our primary aim is to 
be certain to make our customers and their organisations shine. 

We deliver on this trust by cultivating an authentic environment where 
our people are valued and empowered to do their best work. 

Our priority is to attract and retain a diverse team, each member 
of which is committed to creating mutually beneficial, sustainable 
outcomes for all stakeholders and the environment, in turn protecting 
and strengthening the long-term interests of the Company and 
our Shareholders.

OVERVIEW
01   Highlights
02   At a Glance
04   Chairman’s Statement

STRATEGIC REPORT
06   Chief Executive’s Review
09   Strategic Objectives
12   Key Performance Indicators
14   Market Position
18   Business Model
20   Sustainability
34   Financial Review
41   Principal Risks & Uncertainties
50   Stakeholder Engagement

CORPORATE GOVERNANCE
54   Corporate Governance Report
56   Board of Directors
58   Statement on Corporate 

Governance

63   Nomination Committee Report
66   Audit Committee Report
71   Annual Statement by the Chair of
the Remuneration Committee

73   Remuneration Report
87   Directors’ Report
89   Statement of Directors’

Responsibilities

Independent Auditor’s Report

FINANCIAL STATEMENTS
90  
100   Group Income Statement
101   Group Statement of 

Comprehensive Income

102   Group Balance Sheet
103   Group Statement of Changes in

Shareholders’ Equity

104   Group Cash Flow Statement
105   Notes to the Financial Statements
131   Company Balance Sheet
132   Statement of Changes in Company

Shareholders’ Equity

133  Company Cash Flow Statement
134   Notes to the Company’s Financial

Statements

ADDITIONAL INFORMATION
142   Alternative Performance Measures
144   Five Year Financial Record
IBC   Registered Office and Company

Advisers

Find out more online:  
investors.4imprint.com

 
 
 
 
 
 
4imprint Group plc Annual Report and Accounts 2022

HIGHLIGHTS

Operational overview

  Strong trading momentum; strategic revenue 

target of $1bn surpassed and profit before tax 
exceeded $100m

  1,860,000 total orders processed in 2022 (2021: 
1,429,000); 307,000 new customers acquired in 
the year (2021: 263,000)

  Brand investment driving a step change in the 

productivity of the overall marketing mix

  Very strong financial position, with cash and bank 

deposits of $86.8m; no debt

  Special dividend proposed of 200.00c per share

  Good progress on ESG, including completion of  

the $2m solar array project at the Oshkosh 
distribution centre

Financial overview

REVENUE

$1,140.29m
+45%
2021: $787.32m

OPERATING PROFIT

PROFIT BEFORE TAX

$102.90m
+236%
2021: $30.65m

BASIC EPS

285.57c
+255%
2021: 80.46c

$103.71m
+243%
2021: $30.23m

CASH AND BANK DEPOSITS

$86.75m
+109%
2021: $41.59m

TOTAL PAID AND PROPOSED DIVIDEND PER SHARE

TOTAL PAID AND PROPOSED DIVIDEND PER SHARE

160.00c
+256%
2021: 45.00c

132.24p
+291%
2021: 33.82p

PROPOSED SPECIAL DIVIDEND PER SHARE

PROPOSED SPECIAL DIVIDEND PER SHARE

200.00c

165.38p

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4imprint Group plc Annual Report and Accounts 2022

AT A GLANCE

Record breaking 
organic revenue 
growth

We are a direct marketer of promotional 
products with operations in North 
America, the UK and Ireland. After two 
years of pandemic-affected trading, 
in 2022 the Group demonstrated its 
recovery with record financial results. 

Revenue exceeded our long-held strategic target of $1bn and delivered  
record profit before tax of more than $100m in the year.

What we do
We make it easy for our customers to 
promote their service, product or event. 
Our customers know that promotional 
products from 4imprint’s extensive 
range along with personal, expert 
service on every order will ensure that 
their name – and brand – looks great in 
front of their target audience.

Our objective
Our objective is to deliver market-
beating organic revenue growth 
by expanding our share in the still 
fragmented markets in which we 
operate. We aim to establish 4imprint 
as ‘the’ leading promotional products 
brand within our target audience 
through sustained investment in an 
evolving marketing portfolio.

0202

4imprint Group plc Annual Report and Accounts 2022

Where we do it
We operate the same business model in two primary geographical markets:

NORTH AMERICA

UK & IRELAND

Most of our revenue is generated in the USA 
and Canada, serviced from an office and a 
distribution centre in Oshkosh, Wisconsin.

Customers in the UK and Irish 
markets are serviced from an office 
in Manchester, UK. 

REVENUE

REVENUE

$1,120.5m 
98%

$19.8m 
2%

EMPLOYEES

EMPLOYEES

1,367
December 2022

45
December 2022

Five year growth

REVENUE ($m)

$1,140.3m

22

21

20

19

18

1,140.3

787.3

560.0

860.8

738.4

OPERATING PROFIT ($m)

$102.9m

102.9

22

21

20

4.0

19

18

30.7

53.6

44.3

BASIC EARNINGS PER SHARE (c)

285.57c

285.57

22

21

20

11.03

80.46

19

18

152.42

125.61

How we do it
Our business operations are focused around a highly developed direct marketing business model. Organic revenue growth is 
delivered by using a wide range of data-driven, online, offline and brand-based marketing techniques to capture market share in  
the large and fragmented promotional product markets that we serve.

 Reaching our customers
Innovative marketing allows us 
to introduce millions of potential 
customers to tens of thousands 
of customised products.

 Looking after our customers
We have an exceptional culture 
revolving around the delivery of 
remarkable customer service, 
and a robust satisfaction 
guarantee that our customers 
can rely on.

 Our product range
Our merchandisers work 
closely with our suppliers to 
continuously update and curate 
our extensive product range.

 Application of technology
Our appetite for technology 
delivers an attractive customer 
experience, an efficient order 
processing platform and 
sophisticated data-driven 
analytics.

03

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4imprint Group plc Annual Report and Accounts 2022

CHAIRMAN’S STATEMENT

Clarity of 
strategic 
direction

Overview
2022 was an outstanding year for 
4imprint. Two major financial milestones 
were achieved:
 – We surpassed our strategic  
revenue target of $1bn; and
For the first time in the  
Group’s history, profit before  
tax exceeded $100m.

 –

Underpinning the numbers, 2022 
was characterised by the resilience 
and scalability of our direct marketing 
business model and, above all, by the 
extraordinary dedication and tenacity of 
our people in providing the best possible 
service to our customers in the face of 
unprecedented growth in demand.

Financial performance
After a relatively quiet first quarter, strong 
trading momentum was evident in the 
Group’s financial performance for the 
remainder of the year, prompting several 
unscheduled positive market updates. 

Enhanced productivity from our marketing 
activities, relative stability in gross margins 
and operational leverage over fixed and 
semi-fixed elements of the cost base 
joined together to produce a powerful 
combination of growth, profitability and 
cash generation for the year.

Group revenue for 2022 was $1.14bn, 
an increase of $353.0m or 45% over 
2021. Profit before tax for the year was 
$103.7m (2021: $30.2m), resulting in 
basic earnings per share of 285.57c, 
(2021: 80.46c). The Group ended 2022 in 
a strong financial position, with cash and 
bank deposits of $86.8m (2021: $41.6m).

04

4imprint Group plc Annual Report and Accounts 2022

ESG
There have been several important 
developments in 2022 in support of the 
Group’s ESG objectives. We were re-
certified as a CarbonNeutral® company by 
Climate Impact Partners, and the team 
has worked on several additional energy 
reduction initiatives, most notably the 
installation of a 2,660 panel solar array 
at the Oshkosh distribution centre. In 
addition, there has been significant 
progress in expanding and developing 
Better Choices™, our sustainable 
product initiative.

Dividend
The Group enters 2023 in a very strong 
financial position, with cash and bank 
deposits of $86.8m. In view of the Group’s 
financial performance in 2022 and its likely 
cash requirements in 2023, the Board 
recommends a final dividend per share of 
120.00c (2021: 30.00c), giving a total paid 
and proposed 2022 regular dividend per 
share of 160.00c (2021: 45.00c). 

In addition, and consistent with both the 
Group’s capital allocation framework 
and its balance sheet funding guidelines, 
the Board is pleased to recommend an 
additional, special dividend per share of 
200.00c (2021: 0.00c), to be paid in June 
2023 alongside the 2022 final dividend.

“ 2022 was an 
outstanding 
year for 
4imprint.”

Outlook
Following an extremely strong trading 
performance in 2022, we enter the 
2023 financial year with momentum 
and confidence. Trading results in 
the first few weeks of 2023 have 
been encouraging.

PAUL MOODY
CHAIRMAN
14 March 2023

Strategic direction
The Group’s progress in 2022 is a direct 
consequence of both the clarity of our 
strategic direction and our deep-seated 
cultural commitment to ‘doing the right 
thing’ for all stakeholders. In particular, 
we took a long-term view of the 
business and its prospects throughout 
the pandemic-affected years of 2020 
and 2021. Notably:
 – We did not deviate from our 
commitment to our people. 
They are the cornerstone of the 
4imprint culture and are essential 
to producing such impressive 
financial results.

 – We continued to develop and 

invest in the increasingly important 
brand component of our marketing 
programme. This sustained strategic 
commitment has given us the 
flexibility we anticipated and is 
clearly having a beneficial impact on 
the efficiency of our marketing mix.

The Board recognises that adding more 
than $350m of organic revenue in 
2022 was an outstanding achievement, 
particularly after a two-year period 
marked by the significant adverse impact 
of the pandemic. As such, following 
on from its annual strategic review 
in Oshkosh in early November 2022, 
the Board has approved significant 
incremental investment in the business 
in 2023, primarily in people, in order to 
consolidate gains already made and to 
drive future profitable revenue growth. 

In this context, the Board remains 
committed to the Group’s strategy and 
business model as well as confident in 
the strength of its competitive position. 

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4imprint Group plc Annual Report and Accounts 2022

CHIEF EXECUTIVE’S REVIEW

A remarkable 
year for
4imprint

Performance overview
2022 was a remarkable year for 4imprint. 
Guided by a clear strategic plan and 
driven by the tremendous efforts of 
our teammates and supplier partners, 
we have emerged from the pandemic 
stronger than we entered it, generating 
record levels of revenue and profitability, 
increased market share and excellent 
progress on several important initiatives. 

The first quarter of 2022 was broadly 
in line with our initial expectation to 
deliver another solid step forward in the 
recovery of the business after two years 
that were badly affected by the pandemic. 
Total orders received in the first quarter 
were up a respectable 7% when 
measured against 2019, the last ‘normal’ 
comparative. However, from the start of 
the second quarter through to the end 
of 2022 the trading performance of the 
Group improved markedly. Total orders in 
that period were up over the same 2019 
comparative by an aggregate of 20%.

Comparisons to the prior year are equally 
impressive. In total, 1,860,000 orders 
were processed in 2022, representing an 
increase of 30% over 2021. Importantly, 
the proportion of new customers 
acquired has been very encouraging. 
In 2022 we acquired 307,000 new 
customers, a 17% increase over the 
263,000 acquired in the prior year. 

06

4imprint Group plc Annual Report and Accounts 2022

Revenue

North America
UK & Ireland

Total

Operating profit

Direct Marketing operations
Head Office costs

Total

The recovery in new customer acquisition 
in both 2021 and 2022 drove robust 
existing customer order counts which 
had previously been hindered by the 
sharp decrease in customer acquisition 
activity during the worst of the pandemic 
in 2020. It is reassuring that customers 
acquired during the pandemic/recovery 
timeframe have demonstrated typical 
or even slightly improved retention 
characteristics, indicating that they are 
squarely within our target profile.

Average order values in 2022 were 5% 
above prior year, the result of changes in 
the merchandising mix as well as general 
inflationary price adjustments through 
the year. This led to a total increase at 
the demand revenue (value of orders 
received) level of 36% over 2021.

These very strong demand numbers 
translated into significant gains in year-
on-year financial performance. 
 – Group revenue for 2022 was $1.14bn, 
representing an increase of 45% 
or $353.0m over 2021. It should 
be noted that 2022 revenue was 
boosted by a timing effect of around 
$30m related to an unusually high 
order backlog at the 2021 year-end. 
This was caused by global and local 
supply chain issues delaying orders in 
process. As anticipated, this situation 
largely unwound to the benefit of 
2022 reported revenue as the supply 
situation improved and orders 
were completed. 

2022 
$m

1,120.52
19.77

1,140.29

2022 
$m

107.91
(5.01)

2021 
$m

773.71
13.61

787.32

2021 
$m

34.54
(3.89)

Change

+45%
+45%

+45%

Change

+212%
+29%

102.90

30.65

+236%

 –

 –

In terms of profitability, the Group 
delivered a step change in results. 
Operating profit for 2022 of 
$102.90m was 236% above the 2021 
comparative of $30.65m. Clearly, 
the revenue volume growth outlined 
above was a key factor in driving this 
very favourable profitability dynamic, 
but the effect was amplified by: (i) 
gross margins remaining broadly 
stable in an inflationary environment; 
(ii) significant gains in the productivity 
of our marketing investment; and (iii) 
operational gearing over the fixed and 
semi-fixed elements of the cost base.
The 4imprint direct marketing 
business model remains very cash 
generative, with free cash flow in 
the year of $63.88m (2021: $5.95m) 
leading to cash and bank deposits at 
the 2022 year-end of $86.8m (2021: 
$41.6m).

We are convinced that the strength of 
the Group’s financial performance in 
2022 is a direct result of our strategic 
commitment to keep investing in the 
business even during a severe economic 
downturn. We know that this continued 
investment, primarily in people and 
marketing, forms the foundation 
necessary to take advantage of the 
significant market share opportunity  
that lies ahead.

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Operational highlights
Beyond the financial performance, 
much progress was made on operational 
initiatives, all set in the context of the 
stresses and strains on the organisation 
from delivering more than $350m of 
incremental organic revenue growth in 
a short space of time.
 – People. Our people are crucial to our 

current and future success. This was 
clearly demonstrated in the context 
of the very strong demand levels 
seen in the business from the second 
quarter of 2022 onwards. Our team 
members across the entire business 
were willing to go above and beyond 
to deliver the best possible customer 
service in the face of record order 
intake volumes and an improving 
but still challenging supply chain. 
We have invested in remuneration 
and benefit initiatives in the year, 
including the full restoration of 
quarterly payouts under our quarterly 
‘gainshare’ and other leadership 
bonus plans that had been paused 
during the pandemic. In addition, in 
September 2022 we paid a special 
‘one-off’ bonus of $1,000 or local 
equivalent to all team members in 
recognition of extraordinary effort 
and an attitude of mind that so clearly 
reflects 4imprint’s culture and values. 
So far we have been successful in 
attracting, recruiting and training 
the additional team members that 
we need to service our further 
growth aspirations. 

07

 
 
 
 
4imprint Group plc Annual Report and Accounts 2022

CHIEF EXECUTIVE’S REVIEW CONTINUED

 – A 2,660 panel solar array was installed 
and became operational in the year at 
the Oshkosh distribution centre.
There has been exciting progress in 
expanding and developing our Better 
Choices™ sustainable products range.

 –

Looking ahead
We are proud of what our business 
has achieved in 2022. Our strategy is 
clear, our business model is flexible and 
scalable and we see opportunities to  
take more share in the markets in which 
we operate.

can expand our apparel decorating 
capabilities and capacity in support of 
the continued growth of this category. 
In terms of strategic rationale, 
the parallel is the substantial in-
house embroidery operation, built 
from small beginnings, that has 
underpinned our significant growth 
in this important category.

ESG
Even as the team worked incredibly hard 
to manage the swift and sharp recovery, 
excellent progress was made on our ESG 
agenda in 2022.
 – We maintained and renewed our 

 –

CarbonNeutral® business certification.
The team has worked on further energy 
and waste reduction initiatives, with the 
ultimate goal of moving towards clean 
energy initiatives and reducing reliance 
on carbon offset products.

“ Our strategy is clear, our 
business model is flexible 
and scalable and we see 
opportunities to take more 
share in the markets in which 
we operate.”

 –

 – Marketing. Our commitment to 
staying in front of our customers 
during an economic downturn 
was validated as the pandemic 
receded. The strategic evolution of 
our marketing mix in recent years 
to include and increasingly invest 
in a brand awareness element was 
accelerated and we have used the 
improved flexibility this new mix 
offers to take full advantage of the 
immediate market share opportunity, 
at the same time as strengthening 
the business for the long term. The 
success of this approach to managing 
our marketing budget in 2022 was 
reflected in large part in our revenue 
per marketing dollar KPI in the year of 
$8.86, an increase of 44% over prior 
year (2021: $6.17).
Supply. As anticipated, the supply 
chain constraints seen in 2021 
continued into the first half of 2022. 
The deep relationships that we 
have with our key tier 1 suppliers 
again proved to be invaluable in 
dealing with these situations, with 
the effect that the logistics, inventory 
and production labour pressures 
eased considerably in the second 
half of the year. In common with 
most businesses, we experienced 
significant inflationary pressure on 
cost of product during the year. Whilst 
we implemented carefully considered 
price increases to help address these 
increasing costs, we continued to 
approach pricing thoughtfully so as 
to remain very well positioned in 
the market, supporting the strong 
customer acquisition and retention 
numbers described above.
Screen-printing. In April 2022 
we completed the purchase of the 
business and assets of a small, nearby 
apparel screen-printing business 
that had been a long-standing and 
valued supplier. The assets, but more 
importantly the expertise acquired 
will provide the seed from which we 

 –

08

4imprint Group plc Annual Report and Accounts 2022

STRATEGIC OBJECTIVES

Building a commercially and 
environmentally sustainable business 
that delivers value to all stakeholders

OBJECTIVES

  To protect and enhance the 4imprint brand 
as synonymous with the principles and 
values that it represents
  To deliver the extraordinary customer 
service required to acquire and retain the 
customer relationships that support long-
term value creation

  To curate and preserve a distinct and diverse 
culture that develops, empowers and values 
team members

  To embrace environmental initiatives tailored 
to achieve maximum impact in the context of 
our business and operations

  To maintain collaborative and mutually 

beneficial relationships with our supplier 
partners, grounded in clear social and 
ethical expectations

  To support, participate in and give back to 

our local communities

KEY ENABLERS

 – Relentless focus on excellence in customer service
 – Culture guided by application of the 4imprint 

 –

Compass and ‘The Golden Rule’
Investment in environmental initiatives, 
and setting of clear and measurable 
performance targets

4imprint Supply Chain Code of Conduct

 – Clear social and ethical policies and expectations
 –
 – Charitable giving programme and encouragement 
of all team members to volunteer or otherwise 
participate in their local communities

KPIs (SEE PAGES 12 AND 13)

 – Year-over-year (YOY) revenue growth
 –

24-month customer retention

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4imprint Group plc Annual Report and Accounts 2022

STRATEGIC OBJECTIVES CONTINUED

Market leadership 
driving organic 
revenue growth

Cash generation 
and profitability

OBJECTIVES

OBJECTIVES

  To establish 4imprint as ‘the’ recognised 
promotional products brand within our 
target audience

  To be the leading direct marketer of 

promotional products in the markets in 
which we operate

  To expand share in fragmented markets 

through sustained investment in a diversified, 
evolving marketing portfolio

  To set challenging organic revenue targets 

linked directly to the Group’s strategy

KEY ENABLERS

 – Competitive advantage through continuous 

development of and sustained investment in:
 – People
 – Marketing
 – Technology

 – Differentiation through operational excellence:

 – Customer service
 – Merchandising and supply
 – Efficient processing at scale of individually 

customised, time-sensitive orders

KPIs (SEE PAGES 12 AND 13)

 – YOY revenue growth
 – Number of orders received
 –
24-month customer retention
 – Revenue per marketing dollar

  To deliver reliable and increasing free cash 

flow over the medium to longer-term

  To balance short-term profitability with 

marketing investment opportunities leading 
to sustainable long-term free cash flow and 
EPS growth

KEY ENABLERS

 – Reinvestment of cash generated from 

operations into organic growth initiatives based 
on multi-year revenue/return projections

 – Disciplined approach to investment:

 – Marketing investment based on our 

assessment of both prevailing market 
conditions and a combination of current and 
future customer-centric metrics, including 
prospecting yield curves, retention patterns 
and lifetime revenue profiles

 – Capital investment evaluated based on 
cash payback and discounted cash flow 
parameters

 – Direct marketing ‘drop-ship’ business 

model, facilitating efficient working capital 
management
Low capital intensity

 –

KPIs (SEE PAGES 12 AND 13)

 – Revenue per marketing dollar
 – Operating margin
 – Basic earnings per share
 – Cash conversion

10

4imprint Group plc Annual Report and Accounts 2022

Effective capital 
structure

Shareholder  
value

OBJECTIVES

OBJECTIVES

  To maintain a stable and secure balance 
sheet aligned with the Group’s growth 
objectives

  To have the flexibility to be able to continue 
investing in the business through different 
economic cycles

  To enable the Group to act swiftly when 

investment opportunities arise

  To meet our legacy defined benefit pension 

commitments as they fall due

KEY ENABLERS

 – Conservative balance sheet funding approach
 – Capital allocation priorities in line with 

strategic objectives

KPIs (SEE PAGES 12 AND 13)

 – Cash balance
 – Return on average capital employed
 – Pension asset/(deficit)
 –

Total Shareholder Return (TSR)

  To deliver increasing Shareholder 

value through execution of the Group’s 
growth strategy

KEY ENABLERS

 –

Financial discipline in evaluation of investment 
opportunities

 – Clear priorities in capital allocation:

 – Organic growth initiatives
 – Regular dividend payments
 – Residual legacy pension funding
 – M&A opportunities
 – Other Shareholder distributions

KPIs (SEE PAGES 12 AND 13)

 – Basic earnings per share
 – Dividends per share
 –

Total Shareholder Return (TSR)

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11

 
 
 
 
 
4imprint Group plc Annual Report and Accounts 2022

KEY PERFORMANCE INDICATORS 

REVENUE GROWTH ($m)

NUMBER OF ORDERS RECEIVED (000s)

$1,140.29m +45%

1,860 +30%

22

21

20

19

18

1,140.29

787.32

560.04

860.84

738.42

22

21

20

19

18

519

426

268

692

457

420

1,003

1,130

969

1,341

New

Existing

Organic revenue growth has been particularly strong in 
2022. The year-on-year growth of 45% benefitted from 
enhanced marketing productivity and improved supply chain 
conditions. This is a key measure of progress towards our 
strategic objectives. 

Orders received (demand) statistics are collated on a daily, 
weekly and monthly basis to evaluate performance against 
targets in our operational plan for both new and existing 
customers. Analysis of order patterns offers a clear and 
immediate measure of operational performance. 

24-MONTH CUSTOMER RETENTION (%)

REVENUE PER MARKETING DOLLAR ($)

40.8%

22

21

20

19

18

40.8

37.9

42.7

43.4

42.6

$8.86

22

21

20

19

18

8.86

6.17

6.03

5.58

5.63

The 24-month customer retention rate offers visibility as to 
the broad stability and strength of the customer file. The 2022 
results highlight continuing post-pandemic recovery driven 
by encouraging new customer acquisition in 2021 and 2022. 
The 24-month customer retention rate is expected to be fully 
recovered in 2023. 

Revenue per marketing dollar gives a measure of the productivity 
of our investment in marketing. 2022 saw a step change in 
marketing productivity driven by investment in the brand element 
of the marketing mix, and the commitment to stay in front of our 
customers during the pandemic.

OPERATING MARGIN (%)

9.02%

22

21

20

0.71

19

18

3.89

9.02

6.23

6.10

CASH CONVERSION (%)

90.7%

22

21

20

19

18

90.7

63.2

96.4

96.5

320.3

Operating margin percentage shows the profitability of the 
Group’s trading operations. The 2022 result exceeds margins 
achieved in the pre-pandemic years. This significant increase in 
profitability has been driven by favourable demand, productive 
marketing spend and general operational gearing.

Cash conversion measures the efficiency of the 4imprint 
business model in the conversion of operating profits into 
operating cash flow. 2022 saw a return to more typical cash 
conversion patterns after the pandemic disruption and supply 
chain challenges around the 2021 year-end.

12

4imprint Group plc Annual Report and Accounts 2022

CASH AND BANK DEPOSITS ($m)

$86.75m

86.75

22

21

20

19

18

41.59

39.77

41.14

27.48

RETURN ON AVERAGE CAPITAL EMPLOYED (ROACE) (%)

94%

41

6

22

21

20

19

18

94

86

82

Our balance sheet funding guidelines call for the business to 
aim for a target cash balance at the end of each financial year. 
This KPI reflects the Group’s performance in managing its cash 
resources relative to its capital allocation priorities. The 2022 
cash balance remains healthy.

This KPI shows the Group’s efficiency in the use of its capital 
resources. It is influenced by profitability, working capital 
management and productive capital investment. ROACE 
has recovered closer to historical levels with the significant 
improvement in profitability.

PENSION ASSET/(DEFICIT) ($m)

$1.23m

22

21

20

19

18

(12.31)

(15.02)

1.23

1.97

(3.31)

BASIC EARNINGS PER SHARE (EPS) (c)

285.57c

285.57

22

21

20

11.03

80.46

19

18

152.42

125.61

This KPI demonstrates the substantial efforts made in recent 
years in the de-risking of the Group’s legacy defined benefit 
pension plan. We are on target for our aim of full buyout of the 
plan, with a target date of mid-2024.

EPS growth over time gives a clear indication of the financial 
health of the business and is a key component of the delivery of 
Shareholder value. The 255% increase in EPS in 2022 shows the 
outstanding recovery since the pandemic and the year’s strong 
improvement in profitability.

DIVIDENDS PER SHARE (DPS) (c)

TOTAL SHAREHOLDER RETURN (TSR) (% in year)

160c       200c
 REGULAR                       SPECIAL

160

200

22

45

25

21

20

19

18

70

Regular

Special

54%

22

21

20

19

18

(27)

10

2

54

61

DPS provides a tangible measure of the delivery of  
Shareholder value. The 2022 regular dividend is in line with  
the Board’s guidelines to increase the regular dividend payment 
broadly in line with EPS growth. In addition, a special dividend 
of 200c has been proposed in line with the Group’s capital 
allocation guidelines.

Our aim is to deliver consistent performance and attractive 
TSR. The improved TSR for 2022 highlights the post pandemic 
recovery, reflecting a great trading year. This emphasises the 
recovery in the share price and increases in dividend payments.

13

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4imprint Group plc Annual Report and Accounts 2022

MARKET POSITION

Establishing 
a leadership 
position
in the markets
we serve

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4imprint Group plc Annual Report and Accounts 2022

“ Promotional products are 
purchased by a wide range of 
individuals within all types of 
businesses and organisations.”

A fundamental strategic objective for 
4imprint is to establish and maintain a 
leadership position in the markets we 
serve. We aim to establish 4imprint as 
‘the’ recognised brand for promotional 
products, driving our organic revenue 
growth profile to significantly outpace the 
overall growth rate of the promotional 
products industry as a whole. 

4imprint is one of the largest distributors in 
the North American promotional products 
industry. The leading trade bodies, PPAI 
and ASI, consistently place 4imprint near 
the top of their annual ‘Top 40’ distributor 
rankings. The ASI annual rankings by 
revenue for the 2021 financial year show 
that 4imprint was the third largest 
distributor in North America, with revenue 
of $774m, (2020: $550m). 2022 revenue 
increased significantly to $1.12bn, reflecting 
a very strong recovery from the negative 
effect of the pandemic on the 2020 and 
2021 results. We expect to place favourably 
in the 2022 rankings, however we do not 
expect this information to be available until 
after the date of this report. Our UK 
business is much smaller, with annual 
revenue in 2022 of £16m ($20m), but it 
ranks consistently in that market’s top five 
distributors according to industry sources.

Our proposition
Our customers can be certain that our 
team and our products will meet their 
expectations, every time:
 – Certain delivery: It’s on time or it’s 

on us. If your event is missed because 
we didn’t ship on time, your order 
is free.

 – Certain value: If you find, within 

30 days of purchase, that your order 
would have cost less elsewhere, let 
us know and we’ll refund double 
the difference.

 – Certain happiness: If you’re not 

100% satisfied with your order, we’ll 
pay to pick it up and rerun it or refund 
your money – your choice.

Our 360° Guarantee® promises free 
samples, complimentary art assistance 
and personal, expert service on every 
order. We aim to take away the worry, 
making 4imprint the trusted right hand 
minding the details every step of the way.

Whether raising awareness, sponsoring 
events, acquiring customers, recruiting 
new employees or supporting good 
causes, our customers know that 
promotional products from 4imprint will 
ensure that their name – and brand – look 
great in front of their target audience.

Where we do business
We operate in two primary 
geographical markets:
 – North America: Market size estimates 
have been quite volatile over the 
pandemic period, however the US 
and Canadian promotional products 
markets together in 2022 are 
estimated to total around $25bn 
in annual revenue. We serve these 
markets from a centralised base in 
Oshkosh, Wisconsin.

 – UK & Ireland: The UK and Irish 

promotional products market size 
was estimated by industry sources in 
2022 to be around £1.1bn ($1.4bn), 
almost fully recovered from the 2019 
estimate of £1.2bn ($1.5bn). Our 
office serving these markets is in 
Manchester, UK.

The marketplace for promotional products 
is fragmented. The US industry trade body, 
PPAI, has produced estimates that our 
largest market, the USA, is served by just 
under 26,000 distributors, of whom  
fewer than 1,000 have annual revenue  
of more than $2.5m. The distribution 
structure is similar in the Canadian  
and UK/Irish markets. 

Our customers
Promotional products are purchased by a 
wide range of individuals within all types of 
businesses and organisations. These 
products have many uses: as an integral 
part of sales and marketing campaigns; for 
recruitment or recognition activities; to 
promote health and safety initiatives; and 
for any other method of making a 
connection between our customer’s 
organisation and the recipient of 
the item.

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We define our customer as the individual 
placing the order, rather than the business 
or organisation for which the individual 
works or with which he/she is associated. 
Our customer base is widely dispersed 
geographically, by size of business/
organisation and across commercial, 
governmental, educational, charitable, 
religious and other segments.

Our target customer will typically be 
working at an organisation with 25 or 
more employees and $1m or more in 
annual revenue. No single customer 
comprises a material part of 4imprint’s 
overall revenue.

15
15

 
 
 
 
4imprint Group plc Annual Report and Accounts 2022

MARKET POSITION CONTINUED

Our products
We sell an extensive range of promotional 
products – merchandise that is custom 
printed with the logo or name of an 
organisation with the aim of promoting 
a brand, service, product or event.

Our product range comprises tens 
of thousands of individual products. 
Categories range from inexpensive items 
such as pens, bags and drinkware to 
higher value items such as embroidered 
apparel, technology and full-size trade 
show displays. Our aim is to enable our 
customers to find the perfect product 
for their promotion and their brand. This 
range is carefully updated and curated by 
an experienced merchandising team.

Our top ten ‘Supergroup’ product 
categories by 2022 sales volume in the 
North American business are set out 
below. Movements from the 2021 and 2019 
comparatives are provided to illustrate the 
different impacts and recovery trends as 
the pandemic has receded. 

Supergroup  
2022

2022 
Rank

+/- vs. 
2021

+/- vs. 
2019

Apparel
Bags
Drinkware
Writing
Stationery
Outdoor 
& Leisure
Trade Show
Auto, Home 
& Tools
Technology
Wellness 
& Safety

1
2
3
4
5

6
7

8
9

+34% +57%
+41% +31%
+41% +40%
+46%
+3%
+53% +22%

+37% +49%
+67% +17%

+43% +24%
-20%
+37%

10

-8% +36%

Product trends
In recent years we have seen increases 
in the average unit price of the products 
that we sell. As a general observation, 
this reflects a shift towards products 
with more utility, longevity and higher 
perceived value for the recipient, 
together with a trend away from lower 
priced ‘giveaway’ products. Well-known 
consumer brands have driven part of 
this effect, representing 15% of overall 
sales in 2022. The Drinkware, Bags 
and Apparel categories in particular 
are well represented with branded 
promotional merchandise.

Apparel has been a large and dynamically 
growing category for several years, as 
demonstrated by the 57% increase in 
sales volume compared to 2019. The 
growth of the apparel category has been 
facilitated by our substantial in-house 
embroidery operation in Oshkosh, and 
most recently by investment in direct to 
garment and screen print capabilities.

Wellness & Safety sales volume declined 
against 2021, caused principally by a fall 
in demand for logoed face masks from 
a peak of $19m in the pandemic year of 
2020 to $2m in 2022. Interest for hand 
sanitiser, particularly in smaller sizes for 
individual distribution continues to run at 
a favourable level compared to 2019.

The Technology category encompasses 
a range of products from less expensive 
simple items such as mousepads to 
higher end electronic and branded 
items such as Skullcandy® Bluetooth® 
headphones. As demand continues to 
fluctuate broadly in line with consumer 
trends, we have seen a significant decline 
in ‘tech’ accessories such as phone 
wallets and power banks, both of which 
were very popular pre-pandemic in 2018-
2019. Meanwhile, categories such as 
wireless chargers, Bluetooth® speakers, 
and wireless earbuds/headphones are 
showing healthy growth.

It is unsurprising that the Trade Show 
category has been particularly volatile 
over the pandemic period, when 
lockdowns and travel restrictions meant 
the cancellation or postponement of most 
gatherings or ‘in-person’ events. A strong 
recovery has taken place starting in late 
2021 and throughout 2022, with sales 
volumes now exceeding 2019 levels.

Writing remains a mature category, with 
2022 sales volumes only 3% higher than 
in 2019.

Better Choices™
Our customers have always balanced 
many factors when researching and 
selecting promotional products, including 
brand and identity, budget, event dates, 
as well as artwork and logo requirements. 
Increasingly, environmental aspects 
regarding the sustainability of materials, as 
well as social concerns such as workplace 
culture/conditions are an important part 
of the product decision matrix. These 
considerations are expected to grow in 
importance over the coming years. 

Our Better Choices™ initiative, launched in 
the first quarter of 2022, provides an easily 
accessible framework to enable customers 
to find their perfect product. Whether 
they are beginning the sustainability 
journey or are well down the path, many 
of our customers share a desire to make 
choices that lead to a better future. Better 
Choices™ allows customers to easily 
filter the 4imprint range of promotional 
products to find the best match for the 
values of their organisation and their 
brand. Each Better Choices™ designation 
is rigorously researched and is supported 
by third party certification programmes 
and other supplier provided information 
under the broad headings of Better 
Materials and Better Workplaces.

More information on the Better Choices™ 
programme can be found in the 
Sustainability section on page 33.

1616

4imprint Group plc Annual Report and Accounts 2022

4imprint ‘Own Label’ brands
For several years we have developed and continue to 
evolve a stable of ‘in-house’ brands, exclusive to 4imprint. 
These products are designed to fill gaps in certain product 
categories and have in many cases grown to occupy top 
selling spots in their respective categories.

Crossland®

Crossland® is our ‘outdoor’ brand, including fleece jackets, 
blankets, ‘beanie’ hats, vacuum mugs, backpacks and 
coolers. 2022 sales of Crossland® products amounted to 
$23.9m, an increase of 70% over 2019.

Refresh®

Refresh® was launched in 2017, initially concentrating on a 
core line of affordable water bottles in a variety of designs 
and colours, expanding to include tumblers, travel mugs 
and various other metal drinkware items. 2022 sales of 
$11.1m were 164% above the 2019 comparative.

Taskright®

Taskright® was launched in 2020, expanding to a sales 
value of $6.7m in 2022. The brand is set up around a line 
of everyday stationery products, including sticky notes, 
notepads and pencils. 

As well as offering the potential of above average 
growth in sales volumes, the control that we have 
over the development of our ‘Own Label’ products 
presents us with a great opportunity to drive change at 
a meaningful level, specifically in terms of transitioning 
many of these products to include sustainable 
attributes and thereby dovetail with our Better 
Choices™ initiative. By way of example:

Better Materials and ‘Own Label’
 – Crossland® garments: fleece jackets transitioning into 
recycled polyester in the fourth quarter of 2022 and 
into 2023. Crossland® items that have transitioned or 
are in the process of transitioning already represent 
30% of brand sales.

 – Refresh® entry level range #1 polyethylene 

 –

terephthalate (PET) bottles were transitioned to  
recycled materials for all coloured options, 
representing 27% of brand revenue.
Taskright®. Sourcing for paper (and wood)  
based products is being transitioned to Forestry 
Stewardship Council (FSC) or Sustainable Forestry 
Initiative (SFI) certified sourced materials in 2023.

Better Workplaces and ‘Own Label’
 – We pay particularly close attention to supplier 

selection as it pertains to our ‘Own Label’ brands. 
Our supplier of garments under the Crossland® 
brand has been an Accredited Participating Company 
of the Fair Labor Association for over 10 years. An 
additional supplier of drinkware, bags and stationery 
was approved by the Fair Labor Association to start 
their journey to accreditation in 2022. Together they 
represent 75% of private label brand revenue.

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17

 
 
 
 
4imprint Group plc Annual Report and Accounts 2022

BUSINESS MODEL

Our business is the sale and distribution of promotional products. 
Our commercial operations are built around a direct marketing 
business model designed to introduce millions of potential 
customers to tens of thousands of customised promotional 
products. Our business model is very well-established and has 
proved to be flexible and resilient through the pandemic.

KEY STRENGTHS

WHAT WE DO

Our people
 –
Strong company culture
 – Highly trained, long-tenured 

team members
Empowered to ‘do the right thing’

 –

Reaching our customers
 –

Expanding and productive 
customer file

 – Marketing ‘engine’ able to attract 

new and retain existing customers; 
brand increasingly important
Long tradition of excellence in 
customer service

 –

Our platform
 – Proprietary, scalable IT system
 – Reliable and resilient 
supplier network

Financial strength
Strong balance sheet
 –
 –
Investment in the business
 – Highly cash-generative model 
driving self-financed growth

18

1

4

Customer  
proposition 
 –
 –
 –

Fast, easy and convenient
Expansive and relevant product range
Industry-leading customer guarantee
 – Online or over the phone
 – Free samples and artwork
 – Remarkable customer service
 – Certain delivery. It’s on time or it’s on us
 – Certain value. Or we’ll refund double 

the difference

 – Certain happiness. If you’re not 100% 

satisfied, we’ll refund or rerun your order

Application  
of technology 
 – Websites, mobile, customer-facing
 – Proprietary order processing 

 –

platform
Sophisticated database analytics
 – Mature, scalable systems
 – Efficient order processing
 – Supplier integration
 – Data-driven marketing
 – Innovative web and back 

office technology

4imprint Group plc Annual Report and Accounts 2022

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STAKEHOLDER OUTCOMES

Shareholders
Strong cash generation permits us to reinvest 
in the continued growth of the business, and 
to reward our Shareholders through dividend 
payments and share price appreciation. 

SEE PAGE 11

Customers
Promotional products work: they help our 
customers achieve their marketing goals, 
promote their safety initiatives and recognise 
their employees, amongst many other uses. 

SEE PAGE 15

Team members
We are committed to a culture that encourages 
the training, development, wellbeing and 
personal fulfilment of every team member.

SEE PAGES 21 TO 23

Suppliers
We have productive relationships with our 
trusted supplier partners. Our suppliers can 
expect to be treated in accordance with the 
4imprint ‘Golden Rule’ and to be paid on time. 

SEE PAGE 24

Community
Our team members are actively engaged in our 
communities, including charitable giving and 
volunteering activities.

SEE PAGES 23 AND 24

Pension Plan Trustee 
and members
We stand firmly behind our legacy defined 
benefit pension scheme obligations. 

SEE PAGE 36

Details of engagement with stakeholders are on 
pages 50 to 53, covering the Directors’ duties 
under section 172 (1) Companies Act 2006.

19

2

Innovative  
marketing 
 – Data-driven heritage and discipline
 – Multi-faceted, evolving marketing portfolio
 – Brand, search, catalogue

 – New customer acquisition
 – Growing customer file
 – Existing customer retention
 – Blue Box™

‘Drop-ship’  
from suppliers 
 – Unrestricted access to tens 
of thousands of products
Efficient delivery of orders 
to short lead times

 –

 – Minimal investment in inventory
 – Supplier holds the inventory
 – Supplier prints the product
 – Order shipped direct to customer
 – Close relationships with suppliers 
 – Merchandisers ensure the 

product range is continually 
updated and curated

3

 
 
 
 
4imprint Group plc Annual Report and Accounts 2022

SUSTAINABILITY

An authentic 
approach  
to corporate  
responsibility

2020

4imprint Group plc Annual Report and Accounts 2022

“Our culture 
and values 
encourage 
responsible 
practice at all 
levels of the 
organisation.”

Our approach to sustainability
We have a long-standing, principled 
approach to corporate responsibility. Our 
culture and values encourage responsible 
practice at all levels of the organisation 
and present clear guiding principles 
that drive ethical interactions with, and 
outcomes for, all key stakeholders. 

The Board believes that these principles 
and values are entirely consistent with 
our primary strategic objective (see 
page 9) of building a commercially and 
environmentally sustainable business that 
represents the cornerstone of 4imprint’s 
future success.

Our sustainability agenda focuses on 
four pillars, each one built on robust and 
ethical business practices:
 – People and culture
 –
 –
 –

Social and community
Ethical supply and practices
Environmental

People and culture
Our second strategic objective (see page 
10) specifically identifies investment in 
our people as a key driver of competitive 
advantage. We are committed to a 
culture that encourages the training, 
development, wellbeing and participation 
of every team member.

Further, our culture is based on the 
‘Golden Rule’: treat others as you 
would wish to be treated yourself. 
This mindset is evident across the four 
pillars of our sustainability agenda 
through team members who go above 
and beyond every day to help each other, 
to provide remarkable service and to give 
back to their communities because they 
know and believe that it is the right thing 
to do.

People first
We are in no doubt that our team members 
are our most important asset. Their 
extraordinary commitment during the 
pandemic and subsequently through 
the stress of the very strong demand 
levels seen in the business from the 
second quarter of 2022 onwards reflects 
an attitude of mind firmly grounded in 
4imprint’s culture and values. 

We have not deviated from our first priority 
– an overriding commitment to the health, 
safety and wellbeing of all of our people. 
This approach enables us not only to retain 
existing team members to take care of 
record demand activity, but to enhance 
4imprint’s reputation in our communities, 
thereby allowing us to attract new talent in 
tight labour markets.

Communication and participation
A good proportion of office-based team 
members are now working from home on a 
permanent or hybrid basis. One implication 
of this is that the previous ‘in-person’ 
quarterly updates on business objectives 
are no longer practicable. These quarterly 
meetings have therefore been replaced by 
regular, detailed and informative written 
updates from the CEO or UK General 
Manager as well as other leaders in the 
business. These updates have offered 
timely information about the performance 
of the business and payouts under 
quarterly incentive remuneration plans as 
well as providing context around important 
topics such as work from home protocols. 

Compensation and benefits
In 2022 we undertook a full evaluation of 
pay rates across the business. Average 
increases of between 6% to 9% were 
awarded depending on job function and 
hourly or salaried status. 

All team members are eligible to participate 
in a quarterly ‘gain share’ bonus plan that 
is based on the achievement of tangible, 
clearly communicated performance 
targets. In 2022 the ‘gain share’ payouts 
were at record levels in line with the 
record performance of the business in 
the year. Quarterly ‘leadership’ bonuses 
were also paid to managers and other key 
contributors. In addition, in September 
2022 we paid a ‘one-off’ bonus of $1,000 
or local equivalent to all team members in 
recognition of their extraordinary efforts at 
a crucial time for the business.

Our competitive benefits package includes 
paid time off and strong medical, dental 
and retirement plans. We also offer 
resource aimed at personal financial 
wellbeing through online classes and 
access to appropriate advisers, for example 
retirement planning specialists. We have 
taken the opportunity to strengthen our 
benefits offering as appropriate. 

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4imprint Group plc Annual Report and Accounts 2022

SUSTAINABILITY CONTINUED

Diversity, Equity and Inclusion (DEI)
We have a clear approach to DEI that is 
directly in accordance with the culture 
and values that 4imprint has cultivated 
over a period of many years. The Group’s 
DEI principles can be found on our IR 
website at https://investors.4imprint.com.

We understand the importance and 
beneficial effect of diversity within our 
Group. We believe that remarkable teams 
include a wide range of unique 
individuals, and that bringing these 
individuals together around a shared set 
of guiding principles contributes directly 
to our success as a business. 

We aim to foster a culture that recruits, 
develops and promotes team members 
regardless of background. We are 
committed to the principle of equal 
opportunity in employment, and no 
applicant or employee receives less 
favourable treatment on the grounds of 
nationality, age, gender, gender identity, 
marital or civil partner status, sexual 
orientation, religion, race, ethnicity or 
disability. Further, we do not tolerate 
discrimination against or harassment of 
team members or others.

Good progress has been made on DEI in 
2022. Priorities have been: seeking a 
wider pool of applicants for available jobs; 
reworking job descriptions to eliminate 
barriers and unconscious bias in the 
recruitment process; and expanding our 
training offering to address these topics.

We are committed to working with team 
members with disabilities to find roles  
or reasonable accommodations that 
enable them to meet the responsibilities 
of their role.

Training and development
We have always believed in the value and 
benefits of personal and professional 
development. In the wake of the 
pandemic, many of our classes, seminars 
and training sessions take place online. 
Clearly this remote participation is the 
most convenient and efficient method for 
the contingent who are working from 
home. Our training team ensures that the 
online course curriculum continues to 
evolve along with the business. 

Diversity has been an important focus 
for the training team. This has included 
mandatory classes addressing issues of 
social prejudice, racism, harassment, and 
exclusion in the workplace. We have 
received good feedback from team 
members on topics such as inclusion, 
empathy, and collaboration, which are 
key elements in our work culture. 

Other training initiatives include topics 
such as financial literacy, leadership, safety 
and particularly an increasing focus on 
cyber security.

We encourage our team members to live 
healthy lives, and this focus on wellness 
aims to make healthy living easy and 
convenient. We provide a number of 
online yoga and exercise classes that team 
members can participate in from the 
convenience of their home. We have also 
partnered with our Employee Assistance 
Program (EAP) to offer short, on-site visits 
with an EAP counsellor once per month. 
The 15-minute visits are designed to get to 
know EAP counsellors, find out more 
about EAP, or see if you have an issue 
appropriate for EAP.

Our training programmes will continue to 
be offered online and in webinar format, 
and we will include ‘in-person’ sessions as 
appropriate. For example, the initial new 
starter Customer Service Representative 
training classes have reverted to being 
held on-site in Oshkosh. 

Customer service 
training class in 
progress

Gender representation

TOTAL HEADCOUNT 
Permanent and temporary employees

411

1,006

 Male  
 Female

MANAGEMENT 
Employees who operate at a  
senior level in the Group

37

36

 Male  
 Female

BOARD 
4imprint Group plc Board members

3

5

 Male  
 Female

At 31 December 2022 the Group employed 
a total of 1,417 team members, split 
between female (1,006, or 71%) and male 
(411, or 29%).

In relation to gender diversity, in November 
2022 the Company took part in the FTSE 
Women Leaders Review (formerly the 
Hampton-Alexander Review) which 
monitors gender balance in FTSE 100 and 
FTSE 250 companies. In addition to 
reviewing gender diversity at Board level, 
the FTSE Women Leaders Review reports 
on the gender diversity of senior 
management and their direct reports. 

22

The data showed:
 –

 –

The gender diversity of the Board 
of 4imprint Group plc was constant 
during the year, with 37.5% female 
representation.
4imprint Group plc was in the top ten 
best performers in the FTSE 250 for 
female representation in the combined 
executive committee and direct reports 
category, with females comprising 51% 
of that group.

Health and safety
A proactive approach to health and safety 
is an important aspect of the 4imprint 
workplace. Desk-based ergonomics and 
best practice protocols in the office 
environment along with the operation of 
machinery and material handling at our 
distribution centre are key areas of 
emphasis in promoting a safety culture. 
Incidents or near misses are closely 
tracked, and a Safety Committee meets 
to consider future improvements based 
on experience and analysis of the data, or 
to ensure that we are fully compliant with 
changing regulatory requirements. In 
addition, we benefit from a fresh 
perspective through working closely with 
external specialists and loss control 
experts from our property and casualty 
insurance carriers. 

We have an extensive employee wellness 
programme, including an on-site medical 
clinic at both sites in the US operation. 
We have continued to expand our health 
services to include a nurse practitioner, 
registered nurse, occupational therapist, 
and other resources such as nutrition 
and health coaches. These professionals 
are available to deal with a wide range of 
medical issues and needs. As well as 
increasing productivity and being 
cost-effective for the Company, the 
wellness programme offers great 
convenience and has proved very 
popular with employees: basic medical 
services such as COVID-19/flu shots, 
blood draws or consultation with a 
nurse or nurse practitioner on minor 
conditions can take 15 minutes 
compared to hours spent travelling to 
and from attending an external medical 
facility. All on-site medical services are 
available for free to our team members.

Social and community
4imprint is a strong supporter of 
community involvement. The health of 
our business is dependent on our loyal 
customers and above all on our 
dedicated teammates. One of the ways 
we show our appreciation to them is 
through supporting causes close to their 
hearts and their communities – no 
matter where they are located. We 
support the wellbeing of communities 
and causes in the best ways we know 

4imprint Group plc Annual Report and Accounts 2022

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how: by sharing our time and talents and 
through the power of promotional 
products to make a difference.

Community involvement and 
volunteering
Being visible and lending a hand in the 
community is best accomplished 
through our team members volunteering 
for their favourite causes. Not only is this 
simply the right thing to do; it also 
highlights 4imprint as a preferred 
employer, strengthening our profile in 
the community and attracting potential 
new team members as our footprint 
continues to expand.

As pandemic restrictions were gradually 
lifted, 2022 provided an ‘almost back to 
normal’ opportunity to return to 
pre-pandemic levels of community 
involvement. Each 4imprint associate 
receives eight hours of paid time off 
(PTO) per year for volunteering at 
nonprofit organisations, schools or other 
causes that are meaningful to them. In 
2022, 269 associates participated in 326 
volunteering events across 162 
organisations, logging over 1,700 paid 
volunteer hours. In addition to causes 
selected by our team members, we seek 
out (and often organise) additional 
volunteer opportunities to encourage 
more of our people to give back.

In 2022, some of those 
opportunities included:
 – Annual clean-up at Heckrodt Wetland 
Reserve – participants planted trees, 
shrubs and plants in addition to 
removing invasive species.

 – Assembling several light displays 

for the local Celebration of Lights, a 
holiday event to raise money for food 
banks in the community. 

 – Providing warm caps, lip balm and 
notepads/pens to the Police Lights 
of Christmas. Team members also 
helped pack snack bags that would 
be handed out to those in need.

 – Offering ‘mystery missions’ 

 –

where team members travel to a 
surprise location to volunteer via a 
partnership with the Volunteer Fox 
Cities organisation.
Stock the Hope Fridge – our 
volunteers worked together to collect 
funds, grocery shop, prepare and 
deliver premade meals to the local 
Hope Fridge, a resource for those in 
the community facing food insecurity.

 – Cards 4 Compassion/Crafternoon – 

teammates created 350 holiday cards 
in one afternoon. This event is about 
brightening someone’s day.

 – Annual Christmas tree decorating 

at Simeanna – associates decorated 
several Christmas trees at a local 
retirement home.

 – Oshkosh Saturday Farmers Market 
– 4imprint provided bag giveaways 
and other promotional products 
at the summer and winter farmers 
markets. This provided an opportunity 
for 4imprint people to chat with 
community members and discuss 
hiring opportunities.
Fleece to mittens – volunteers 
converted unusable apparel into hats 
and mittens for local children in need.
Feed the body, Feed the Soul – an 
event where volunteers package rice 
meals for the needy.

 –

 –

 – Wisconsin ‘Curd’ night – area 

 –

 –

basketball team theme night to collect 
non-perishable food.
Events with the Boys and Girls Club – a 
safe place with a mission to improve 
the lives of children.
‘Rock the Block’ with Habitat for 
Humanity® – volunteers repair homes 
in low-income neighbourhoods.

These opportunities may individually seem 
small, but they are highlighted here to give 
a feel for the level and depth of our 
volunteer outreach which aligns directly 
with 4imprint’s culture and values.

Annual clean-up at Heckrodt 
Wetland Reserve

23

 
 
 
 
4imprint Group plc Annual Report and Accounts 2022

SUSTAINABILITY CONTINUED

Sponsorship
4imprint also supports the local 
community through sponsorships. In 2022, 
we sponsored approximately 150 
organisations, totalling $240,000 in support. 
Some local sponsorships include: 
 – Wisconsin Herd G-League basketball.
 – N.E.W. Pride Alive (LGBTQ event).
 – Discover Oshkosh (rebranding initiative 
supporting local businesses/tourism).

 – Waterfest (local concert series).
 – Women’s Leadership Conference.
 – Golf 4 Wishes through the Make-A-

 –

Wish® Foundation.
4imprint employee’s children’s sports 
teams and ‘meaningful to me’ causes.

Community involvement:  
Golf 4 Wishes outing

Charitable giving

4imprint’s one by one® charitable giving 
programme allows nonprofit organisations 
throughout the United States, Canada and 
the UK to apply for a $500 grant toward a 
promotional product order. This 
programme fully embodies 4imprint’s 
culture, values and principles.

At inception, the programme awarded 
one grant each business day. Since then, 
our business has grown significantly, and 
so has our one by one® programme. We 
now average close to ten grants per 
business day, putting us on the way 
towards our goal of awarding a grant to 
every certified nonprofit that applies. In 
2022, 4imprint awarded over 2,500 
grants for a value of $1,250,000.

We also donated over 1,350 items of 
product from inventory to one by one® 
applicants, businesses, team members, 
troops and customers doing fundraising, 
plus many benefits and charitable 
contributions not only in the United States 
and Canada, but also in other countries. 

24

Over 700,000 pieces were shipped 
through donation inventory and more 
than 50 pallets of additional donations 
were distributed to deserving nonprofits. 

Ethical supply and practices 
Supply chain
Our direct tier 1 suppliers are based in the 
USA and Canada for the North American 
business, and in the UK and EU for the UK/
Ireland business. Therefore, our supply 
base is essentially domestic, with our 
suppliers taking care of the importing/
manufacture, inventory management and 
printing capabilities required to ship 
thousands of orders on a daily basis.

That said, we are acutely aware that our 
end-to-end supply chain is long and 
complex. Depending on the products, it can 
extend far beyond our domestic supply 
partners across the globe to the tier 2 
manufacturers of the base product and 
ultimately to tier 3 suppliers of raw materials 
or components. As such, our business 
activities can have a significant impact at 
many levels. Our intention is to make that 
impact positive from a social, economic and 
environmental perspective.

The direction is set by the Board in its Social 
& Ethical Principles Statement which can be 
found at https://investors.4imprint.com. This 
statement sets broad guidelines within 
which the Group should conduct its 
business operations in accordance with best 
practice, in compliance with relevant 
legislation and respecting human rights and 
ethical practices throughout our value chain.

aftermath of the pandemic has continued 
to present challenges to the arrangement 
and extent of our supply chain auditing 
programme. We have performed a mix of 
virtual and on-site audits during 2022. 
Elevate continues as our lead auditing firm 
for both North America and offshore.

We consider that training and education, 
for our own teams and those of our 
suppliers, form an important part of our 
supplier-focused activities. 4imprint supply 
chain professionals continue to lead the 
work of our US trade association 
(Promotional Products Association 
International) in supply chain management, 
driving education and collaboration in our 
industry’s supplier network.

Underpinning all of our product supply 
efforts is our aim to match remarkable 
customer service with great products that 
meet functional, environmental and safety 
standards in each market of distribution. 
Our internal supply chain compliance team 
works to stay abreast of current and 
developing standards as set by the 
regulatory bodies and liaises with our 
supplier partners to manage and validate 
product testing and other quality 
assurance procedures.

Ethical practices
We do not tolerate discrimination, 
harassment, bullying or abuse; we comply 
with wage and working condition and time 
laws; we do not tolerate forced labour or 
child labour; and it is our policy that all 
workers have the right to form or join a 
trade union and bargain collectively.

These broad principles are reinforced in 
our ‘4imprint Supply Chain Code of 
Conduct’. This is based on the 
International Labour Organization’s 
‘Declaration on Fundamental Principles 
and Rights at Work’ and is fully aligned with 
the Fair Labor Association’s Workplace 
Code of Conduct. 4imprint team members 
are actively involved in the FLA’s activities.

Our Modern Slavery Statement describes 
the activities we are undertaking to 
prevent slavery and human trafficking in 
our business operations and supply chain, 
in line with section 54 of the UK Modern 
Slavery Act 2015. Our Modern Slavery 
Statement and further details of our 
social & ethical principles are available 
at https://investors.4imprint.com/.

At the operational level, this means that 
4imprint’s goal is to work with tier 1 
suppliers who are diligent in managing 
their sourcing practices and selecting tier 
2 manufacturing facilities; and who commit 
to ensuring safe working environments 
where employees are adequately 
compensated and respected. These 
ethical sourcing expectations are 
communicated and reviewed through 
our document ‘4imprint Supply Chain 
Responsibility and Compliance 
Expectations’. Signature of this document 
reaffirms the supplier’s commitment to 
these principles within their own 
organisation and supply base. 

The monitoring and development of our 
supply chain (tiers 1 & 2) continues to form 
an important part of our business. The 

Bribery and corruption are not tolerated 
in our business operations or in our 
supply chain. Our ‘Anti-bribery, financial 
crime and sanctions policy’ sets out our 
high standards of ethics and compliance 
across all aspects of our business and 
provides detailed guidance on facilitation 
payments, gifts and hospitality and 
relationships with third parties, as well as 
on money-laundering, tax evasion, fraud 
and sanctions regimes. The policy applies 
to all employees and workers of 4imprint 
regardless of the jurisdiction in which they 
operate. That policy, together with our 
employee handbooks, establishes clear 
systems and controls to ensure effective 
implementation. We encourage an open 
and transparent culture and have a 
whistleblowing policy that is 
communicated to all employees.

4imprint Group plc Annual Report and Accounts 2022

Environmental 
Overview
4imprint’s primary strategic objective, 
(page 9) is to build a commercially and 
environmentally sustainable business that 
delivers value to all stakeholders. We see 
climate change mitigation and other 
aspects of environmental stewardship as 
a fundamental part of this commitment. 
As a result, we incorporate environmental 
matters into our strategic decision-
making, evaluate our environmental 
performance across all the activities of 
the Group and search out appropriate 
and innovative ways to minimise the 
environmental impact of our operations. 

Below are some examples of how we have 
moved forward in the year on several of 
our environmental initiatives; we aim to 
strengthen these commitments to the 
low-carbon transition in the years ahead. 

Governance
The Board is responsible for strategic 
oversight of the Group’s climate-related risks 
and opportunities. The potential impacts of 
environment-related risks on 4imprint’s 
business operations are set out on pages 
48 and 49 of the Strategic Report. 

The Board was able to hold its annual 
strategy review ‘in-person’ in Oshkosh in 
early November 2022. Environmental 
matters were discussed and the Board 
members were particularly pleased to see 
at first hand the progress made on several 
initiatives, including the investment in the 
solar array installation at the Oshkosh 
distribution centre. 

The Board has an agreed Environmental 
Principles Statement which is available at 
https://investors.4imprint.com. In addition, 
as a Non-Executive Director, Jaz Rabadia 
brings specific environmental and 
sustainability expertise to the Board.

At the operational level the 
environmental agenda is driven by the 
Group Environmental Committee. This 
Committee is chaired by a member of the 
Oshkosh senior management team and is 
attended by both of the Executive Directors 
and other operational senior team 
members from the US and UK operations. 
Its remit is to manage the development 
and implementation of the broad 
environmental framework adopted in 2020. 

The Committee continued to meet 
monthly throughout 2022, and reported 
to the Board at the annual strategy review. 
Further interactions between the 
Committee and the Board are regular but 
not fixed; in order to maintain maximum 
flexibility, progress on initiatives and other 
updates are coordinated as required 
either through the Executive Directors or 
via discussions and presentations from 
Committee members.

Climate change
In the context of the Group’s operations 
and activities, the Group Environmental 
Committee’s assessment remains that 
climate change mitigation is the most 
immediate and material way for 4imprint 
to make a difference.

Our initial target was to be certified as a 
carbon neutral business no later than 
December 2022. We chose to work with 
Climate Impact Partners (formerly Natural 
Capital Partners) in accordance with their 
CarbonNeutral® protocol covering 
greenhouse gas (GHG) emissions at our 
operational facilities (Scope 1 and Scope 
2), and also in respect of impactful 
elements of Scope 3, such as shipping of 
our products to customers.

In conjunction with our carbon neutrality 
ambition, we also set out our aspiration to 
reach our target through prioritising a 
combination of in-house efficiency 
measures, renewable energy projects and 
external emissions reduction initiatives, 
supplemented only as needed by other 
effective environmental stewardship tools. 

We are proud that 4imprint achieved 
CarbonNeutral® company status in 
October 2021, more than a year ahead of 
the target date. This certification was 
renewed on 30 September 2022.

In support of its objectives, the Group 
Environmental Committee has initiated or 
continued several emissions reduction 
projects, including:
 – Completion of a major capital 

investment project in the form of a 
2,660 panel ground-mounted solar 
array at our distribution centre in 
Oshkosh, at a total project cost of 
around $2m. The project began 
generating electricity in September 
2022 and became fully operational in 
December 2022. The array is expected 
to generate around 1,400 megawatt-
hours of energy annually, (enough 
to power more than 40% of current 
distribution centre requirements), 
significantly increasing the portion 
of the Group’s power requirements 
generated from renewable sources 
and adding resilience to the business. 
Any excess electricity collected will be 
fed into the local power grid.

 –

 – Participation in the UPS carbon 
neutral shipping programme, 
(Scope 3), which supports emissions 
reduction projects that help mitigate 
the impact of the shipment of parcels 
to our customers.
Enrolment in the WPS (local utility in 
Wisconsin) NatureWise renewable 
energy programme. This initiative 
aims to reduce our reliance on 
fossil fuels by providing energy 
produced from a blend of renewable 
energy sources including local wind 
source energy and biogas from an 
agricultural waste digester. 4imprint’s 
commitment makes it a Champion 
Level NatureWise partner.

 – Rollout of LED lighting to our office 

in Manchester, UK. 

In consultation with Climate Impact 
Partners, and in order to enable us to 
achieve our CarbonNeutral® company 
certification, we have made use of 
carefully selected carbon reduction 
products to offset the remainder of our 
carbon footprint:
 – Bondhu Chula Stoves, Bangladesh.
 – Rivas Wind, Nicaragua.
 – Albany Water Forestland, USA.

Our broad ambition looking ahead is to 
significantly increase the portion of the 
Group’s energy requirements generated 
from renewable sources. This will allow 
us over time to realign the portfolio 
of initiatives enabling us to achieve 
CarbonNeutral® company certification 
more towards clean energy initiatives with 
less reliance on carbon offset products. 
The solar power project in 2022 is a 
major step in this direction, and we 
intend to pursue further clean energy 
initiatives in future years.

Across all of these climate change 
initiatives we will be careful to ensure 
relevance to 4imprint’s business 
operations and culture. In addition, our 
progress on carbon neutrality will give us a 
platform to potentially use our influence in 
our supply chain (Scope 3 downstream) by 
spreading the message and promoting 
similar initiatives at our tier 1 suppliers 
and potentially beyond.

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4imprint Group plc Annual Report and Accounts 2022

SUSTAINABILITY CONTINUED

Environmental strategy – scenario 
planning analysis
We engaged with the same firm of 
sustainability consultants who helped with 
our first year of TCFD reporting in 2021. 
The scenario analysis project aimed to 
assess the resilience of 4imprint’s strategy 
across two bespoke warming scenarios, 
2°C and 4°C, with qualitative scenario 
analysis identifying key risks and 
opportunities associated with each 
warming scenario and providing strategic 
outputs to inform our approach to climate, 
and sustainability more generally, in our 
corporate strategy. 

The warming scenarios were constructed 
from internationally recognised warming 
and socio-economic cases, overlayed with 
sector and company-specific research. Key 
individuals from across the business 
participated in the project, selecting relevant 
climate-related risks and opportunities to 
score across time horizons and scenarios in 
order to assess the resilience of 4imprint’s 
business model to both transitional and 
physical climate risks. The implications of the 
risks and opportunities were considered 
alongside current and aspirational  
mitigating activities.

Key headlines arising from the scenario 
analysis were:
Climate focus specific to 4imprint
 – As an asset-light business serving a 
consumer-adjacent customer base, 
transition risks are likely to have the 
most material impact on 4imprint and 
its business. The principal transition 
risk for 4imprint relates to the 
development of our product range, 
which is likely to have a larger impact 
than flooding, storms and other 
severe weather events.
This is explored in depth in the 
2ºC scenario. In this scenario there 
is a marked shift in patterns of 
consumption as the global economy, 

 –

and the consumers within it, begin to 
prioritise sustainability in the products 
they buy, the materials they are 
produced from, and the companies 
that produce them. These are 
changes 4imprint has already begun 
to observe, and respond to, with 
the introduction of Better Choices™, 
amongst other environmental 
initiatives. The risks and opportunities 
this poses to 4imprint will continue 
to intensify as the global transition 
gathers pace.

 – Given 4imprint’s drop-ship model, 
it has relatively low exposure to 
physical risk in its direct operations. 
Instead, physical risk is likely to 
impact the business indirectly, 
through the supply chain and the 
ability to source products reliably and 
without significant price increases. As 
increased frequency of acute physical 
impacts, such as tropical storms and 
flash flooding, and chronic impacts, 
such as heat stress, put strain on 
global materials supply and supply 
chains, 4imprint will face increasing 
impact. These physical risks are 
explored in more detail in the  
4ºC scenario.

3. 

4. 

Other points of interest
1. 

 Climate change and the changing 
customer. The way 4imprint’s 
customers consume promotional 
products will continue to change. 
Sustainability is increasingly 
influencing buying decisions in the 
same way cost, colour or lead time 
would traditionally. The depth of this 
influence will vary between 
demographics, states or geographies 
and individuals, making it complex to 
respond to.
 Physical changes and an 
increasingly volatile supply chain. 
4imprint’s supply chain will be affected 
by climate change. The impact of 
physical effects will increase as the 

2. 

severity and frequency of physical 
impacts increases. Small, infrequent 
disruptions will have little impact on 
the supply chain or material price and 
availability, but frequent, more intense 
events will become increasingly costly. 
4imprint’s strong relationship with 
suppliers and its drop-ship model will 
provide some resilience to supply 
chain impacts, as demonstrated 
during the pandemic, but in the long 
term, with many tier 1 suppliers in 
high-risk states such as Florida, the 
impacts will intensify.
 Continued resilience through the 
strength of the 4imprint brand. 
4imprint’s brand and its strong 
relationship with its stakeholders will 
offer resilience to some of its major 
climate-related risks. If decreases in 
consumption reduce overall demand, 
brand strength will ensure a consistent 
market share. If supply chain 
disruption threatens material supply, 
strong supplier relationships will help 
secure supply. This is underpinned by 
4imprint’s commitment to continue to 
operate responsibly.
 Enabling informed decisions 
through sustainability 
transparency. The transition to a low 
carbon economy poses significant 
opportunity for 4imprint, most notably 
in providing low carbon, sustainability-
focused products. 4imprint can 
decide the extent to which it wishes 
to pursue this. Conscious that it is 
not coming from the background of 
being a sustainable product provider, 
4imprint can assist its customers 
in making more informed decisions 
by providing accurate sustainability 
information and supply chain 
transparency on its products. This 
will also allow 4imprint to maintain its 
position as a market leader and remain 
ahead of potential product-focused 
sustainability legislation.

The combinations set out in the table below were used to explore scenarios with 2°C and 4°C warming.

Description

Societal response

Basis (Pathways)

‘Middle of the road’ scenario

‘Fossil-fuelled global growth’ scenario

Imperfect efforts to reduce emissions 
lead to moderate progress but 
exacerbate inequalities

Global collaboration focused on protecting 
the population from a changing climate 
(as opposed to reducing human-induced 
climate change)

Proactive

Reactive

Socio-Economic Pathway 2 / 
Representative Concentration Pathway 
3.4*

Socio-Economic Pathway 5 / 
Representative Concentration  
Pathway 8.5*

Temperature rise (2100)

Likelihood

2°C

High

* Widely recognised bases for the construction of qualitative warming scenarios.

4°C

Medium

26

4imprint Group plc Annual Report and Accounts 2022

Possible trends for 4imprint under the two scenarios are summarised below.

2°C ‘Middle of the road’ scenario

4°C ‘Fossil-fuelled global growth’ scenario

 – National climate policy drives the US towards net 

 –

zero and the regulatory scrutiny on environmental 
performance increases.
Environmental credentials of products come under 
increasing scrutiny through extended regulation and 
consumer preference.

 – Consumers increasingly demand more sustainable 
products, valuing fewer, higher-quality goods over 
mass consumption.
To meet apparel demand, the market for man-made 
sustainable fibres continues to grow, providing a 
more sustainable alternative to traditional materials 
such as cotton.

 –

 – Attendance at events and conferences declines as 
emissions reduction efforts and carbon taxation 
disincentivise air travel.
Increasing regulation and stakeholder pressure 
tightens the offset market, making reliance on offsets 
in corporate net zero commitments increasingly 
difficult and costly.

 –

 – As the scenario progresses and emissions begin to 
plateau, physical climate impacts are still felt, locked 
in from previous decades’ emissions, and physical 
climate impacts from extreme weather, flooding, 
droughts and extreme heat begin to become 
more costly and disruptive to business and their 
supply chains.

 –

 –

 –

 –

 –

In the absence of national climate policy, the 
regulatory scrutiny on environmental performance 
and reporting declines.
Little to no regulation is introduced to mandate the 
use of sustainable materials as consumption soars.
Fossil-fuelled growth in developing nations expands 
the global middle class leading to an increase 
in consumerism, demand for products and 
material use.
There is little improvement in energy efficiency or 
clean tech, the offset market remains relatively 
unchanged with supply of low-quality offsets 
exceeding demand and prices remaining low.
Severe physical climate change impacts, including 
flooding, drought and tropical storms, disrupt global 
supply chains and material supply, leading to price 
volatility and consumer frustration.

 – Mass climate migration, protests and geopolitical 

disruption as a result of climate change and historic 
inaction become increasingly common.

A summary of high-level risks, opportunities and mitigations is set out in the table below.

Key themes: risks, opportunities & mitigations

The climate-
conscious 
consumer

4imprint’s customers and their buying decisions are largely similar to those of the broader consumer market.

 –
 – As the global economy transitions towards a low carbon future there will be increasing changes in 

consumer behaviour.

A volatile 
supply chain

Opportunities 
in a changing 
climate

 – Consumers begin to value fewer, higher-quality goods over mass consumption.
 –

Sustainability of products, the materials they are produced from, and the companies that produce them, 
become increasingly important considerations in buying decisions.

 – As it does now, 4imprint will continue to respond to the demands of its customers.

 – With an asset-light, drop-ship business model, 4imprint will face limited direct exposure to physical risk.
Instead, the impacts of physical risk will come indirectly through suppliers and the supply chain. This will 
 –
manifest in increased supply chain costs, increasingly volatile raw material prices and availability and 
increased product lead times.
If minor and infrequent, this should have little material impact on 4imprint. However, as time progresses, 
and the effects of climate change become more pronounced, the frequency and severity of these impacts 
will increasingly impact 4imprint. These effects were notably worse in the 4ºC scenario.

 –

 –

 –

 –

The transition to a low carbon economy and the changes it brings will present significant opportunities 
for 4imprint.
This includes pursuing low emissions sources of energy, an opportunity already being captured through 
the Oshkosh solar array.
The growing demand for sustainable products will also provide significant opportunity. 4imprint can decide 
the extent to which it wishes to pursue this, for example further enhancing the Better Choices™ initiative.

 – Conscious that it does not have a background of being a sustainable products provider, 4imprint can 

assist its customers in making more informed decisions by providing accurate sustainability information 
and supply chain transparency on its products.

27

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4imprint Group plc Annual Report and Accounts 2022

SUSTAINABILITY CONTINUED

TCFD
In 2021 we made good progress in the implementation of the TCFD framework across our operations, but we also recognised 
that opportunities remained for continuous improvement in our climate strategy and for enhancements to be made in future 
disclosures. In 2022 we have enhanced our climate strategy and made progress in assessing risks and opportunities, most 
notably in the climate scenario planning described above. As such, we consider that 4imprint’s climate reporting disclosures are 
consistent with the TCFD framework.

Our updated 2022 TCFD disclosure summary is set out below:

TCFD Pillar

TCFD Disclosure

4imprint Response

Page(s)

Governance

Board’s oversight of 
climate-related risks 
and opportunities

Management’s role 
in assessing and 
managing climate-
related risks and 
opportunities

CURRENT

 –

The Board has ultimate responsibility and accountability for 
climate-related issues

 – Climate-related issues reviewed by the Board include operational 

 –

mitigation activities and strategic commercial activities
The Group Environmental Committee reports to the Board at least 
annually and supports the development and implementation of 
4imprint’s environmental framework

25 

25 

 – Relevant experience on the Board to hold management to account 

25

on environmental matters

FUTURE PRIORITIES

 – Continued emphasis at Board level on shaping of climate strategy 

and implications for commercial strategy

CURRENT

 –

 –

 –

The Group Environmental Committee drives the agenda and is 
responsible for implementation at the operational level
The Committee is composed of operational executives from both 
US and UK operations and Executive Directors and is chaired by 
a member of the Oshkosh senior management team
The strategy is aligned to our environmental framework 
parameters

25

9

FUTURE PRIORITIES

 – Consider implementation of ESG-linked remuneration and 
inclusion of climate-related metrics at the executive level

28

 
 
 
4imprint Group plc Annual Report and Accounts 2022

TCFD Pillar

TCFD Disclosure

4imprint Response

Strategy

Identification of 
climate-related risks 
and opportunities

CURRENT

 –
 –

 –

Sustainability is a key part of our first strategic pillar
Environmental risks are included as a primary risk category in the 
Principal Risks & Uncertainties matrix, with sub-headings ‘Climate 
change’ and ‘Products and market trends’
Transition risks associated with climate change are expected to be 
of greatest relevance to the business in the short to medium-term, 
with business operations and locations at relatively low risk from 
physical climate-related events

Page(s)

9
48–49

26 

 – Climate change scenario planning analysis conducted in 2022, 

26–27

identifying opportunities from 4imprint’s focus on carbon footprint 
management and low carbon product sustainability initiatives

FUTURE PRIORITIES

 – Continuous refinement and advanced granularity in the response 

 –

to climate-related risks over different time horizons
Improved identification of emerging physical climate risks, 
particularly at tier 2 and tier 3 in the downstream supply chain

Impact of climate-
related risks and 
opportunities on 
business, strategy 
and finance

CURRENT

 –

 –

The expected impacts on the business are detailed in 
the ‘Environmental risks’ category in the Principal Risks & 
Uncertainties matrix
Impact leading to commercial opportunities is reviewed in this 
Sustainability section

 – Climate change scenario planning analysis conducted in 2022, 
identifying and articulating impact of risks or opportunities

48–49 

26–27 

26–27

FUTURE PRIORITIES

 – Continuous refinement and advanced granularity in the response 
to climate-related risks over different time horizons, leveraging 
scenario planning analysis conducted in 2022
Further develop and test commercial opportunities such as Better 
Choices™ to offer low carbon product solutions to increasingly 
climate-conscious customers

 –

 – Produce qualitative assessment of potential financial materiality 
of climate-related risks and opportunities; progress over time to 
quantitative assessment

Resilience of 
strategy under 
various climate-
related scenarios

CURRENT

 – Climate change scenario planning analysis conducted in 2022, 
identifying and articulating impact of risks or opportunities and 
considering business resilience

26–27

FUTURE PRIORITIES

 – Consider building on qualitative scenario analysis already 

performed to add quantitative scenario analysis in subsequent 
years, allowing a more granular understanding of the potential 
financial impacts of identified risks

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4imprint Group plc Annual Report and Accounts 2022

SUSTAINABILITY CONTINUED

TCFD Pillar

TCFD Disclosure

4imprint Response

Page(s)

Risk 
management

Processes for 
identifying and 
assessing climate-
related risks

Processes for 
managing climate-
related risks

Integration 
into overall risk 
management

CURRENT

 – Climate-related or environmental topics are raised directly by 

 –

Board or Audit Committee members
The Business Risk Management Committee considers emerging 
risks through an analysis and scoring process

 – Group Environmental Committee discussions may be elevated to 

41 

41 

25 

Board level on an ad hoc basis

 – Use of external consultants to assist with climate change planning 

25–26

and analysis

FUTURE PRIORITIES

 – Current risk identification processes considered appropriate given 
the nature of the Group’s operations and short reporting lines

CURRENT

 – Group risk management processes are set out under Principal 

41 

 –

 –

Risks & Uncertainties
The Business Risk Management Committee’s scoring and 
mitigations of climate-related risks are addressed under the 
‘Environmental risks’ section
The Group Environmental Committee and ultimately the Board 
drive the broad strategic approach to identifying, managing and 
mitigating climate-related risks, including both internal actions 
to mitigate GHG emissions and actions to increase customer 
awareness of products with sustainable credentials

48–49 

25

FUTURE PRIORITIES

 – Current risk management processes considered appropriate given 
the nature of the Group’s operations and short reporting lines
 – Consideration and review of relevant metrics annually to measure 

and evidence progress on risk management initiatives

CURRENT

 – Both climate change and sustainability-related product 
trends are recognised within 4imprint’s Principal Risk & 
Uncertainties framework

41 

 – As a result, the process for identifying and managing climate-

48–49

related risks is fully integrated into the Group’s overall 
risk management

FUTURE PRIORITIES

 – Current procedures considered appropriate given the Group’s 

operations and short reporting lines

TCFD Pillar

TCFD Disclosure

4imprint Response

Page(s)

Metrics and 
targets

Metrics to assess 
climate-related risks 
and opportunities

CURRENT

 – GHG emissions, intensity measures and energy consumption: 

31–32 

year-over-year performance and analysis

 – Metrics subject to third party audit coordinated by Climate 

25

Impact Partners

FUTURE PRIORITIES

 – Measure beneficial effect of low carbon initiatives, particularly the 

solar array project

 – Develop further reportable metrics including packaging, waste, 

water usage, business travel and other data

30

 
 
4imprint Group plc Annual Report and Accounts 2022

TCFD Pillar

TCFD Disclosure

4imprint Response

Metrics 
and targets 
continued

Disclose Scope 1, 
Scope 2, Scope 3 
GHGs

CURRENT

 – GHG emissions table covers Scope 1 and Scope 2
 –

Selected Scope 3 elements include opting into the UPS carbon 
neutral shipping programme that offsets the emissions from 
shipping products 

FUTURE PRIORITIES

 –

Improvement in data gathering and disclosure of readily 
addressable aspects of Scope 3

Page(s)

31
25

Targets used to 
manage climate-
related risks and 
opportunities 
and performance 
against targets

CURRENT

 – Carbon neutral target achieved in 2021, recertified in 2022
 – GHG emissions reporting
 –

The energy generated from the solar array project is estimated at 
1,400 MWh, or around 40% of the requirements of the Oshkosh 
distribution centre

 – Better Choices™ ‘base year’ data established

25
31–32
25 

33

FUTURE PRIORITIES

 –

Further develop targets, reporting and disclosure around Better 
Choices™ sustainable product initiative

 – Measure ‘base year’ (2023) data from Oshkosh solar array to 

facilitate future reporting

 – Develop targets for the proportion of renewable energy used to 

defray the overall carbon footprint

Greenhouse gas emissions report
Our GHG reporting for 2022 is in line with the UK Government regulations on Streamlined Energy and Carbon Reporting introduced 
in 2019, and emissions have been calculated based on the GHG Protocol Corporate Standard. The emissions data set out below 
relates to the operations of the Group for the year ended 31 December 2022.

Unit

2022

2021

Change

GHG emissions
Scope 1: Direct emissions from combustion of fuel  
and operation of facilities
Scope 2: Indirect emissions from purchased  
and consumed electricity

Total Group emissions Scope 1 & 2

Tonnes CO2-e

Tonnes CO2-e
Tonnes CO2-e

Proportion of emissions that relate to the UK:
– Scope 1
– Scope 2

551

466

2,935

3,486

3,097

3,563

18%

-5%

-2%

0.0%
0.4%

0.0%
0.4%

Intensity measurements
Emissions by Group revenue
Emissions by employee numbers

Energy consumption
Gas
Electricity

Total

Proportion consumed in UK

Tonnes CO2-e/$m Group revenue
Tonnes CO2-e/avg. employees

3.1
2.7

4.5
3.1

-31%
-13%

kWh
kWh

kWh

2,913,353 2,552,191
4,253,561 4,552,139

7,166,914 7,104,330

0.8%

0.8%

+14%
-7%

1%

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4imprint Group plc Annual Report and Accounts 2022

SUSTAINABILITY CONTINUED

The Group’s GHG Scope 1 and 2 
emissions in 2022 were in aggregate 
essentially flat compared to 2021. By 
far the largest energy demands at the 
Oshkosh office and distribution facilities 
are heating and cooling requirements 
at different times of the year. These 
demands can fluctuate significantly each 
year depending on weather factors, 
and the improved intensity metrics by 
Group revenue and by headcount, whilst 
encouraging, should be viewed in this 
context. It is, however, worth pointing 
out that there were encouraging Scope 2 
electricity energy savings from two of our 
recent projects:
 –

The first full year of LED lighting at 
the Oshkosh office contributed to a 
reduction in electricity consumption 
of around 111,000 kWh; and
The initial installation phase of 
the solar array at the Oshkosh 
distribution centre produced an 
electricity saving of around 164,000 
kWh. Now that this project is fully 
commissioned we anticipate that the 
reduction in Scope 2 emissions in 
2023 will be significantly higher.

 –

SMART
In September 2022 we celebrated 
the fifth anniversary of our SMART 
(Sustainability. Making A Renewable 
Tomorrow) committee. The aim of 
the SMART committee is to embed 
environmental and sustainability 
initiatives as part of our daily operations.

The work of the SMART committee is 
supported enthusiastically throughout 
the business and is responsible for a 
dynamic community on our in-house 
Yammer social media platform. Our team 
members are happy to engage in SMART 
initiatives and sustainability discussions. 
Many projects and ideas have been 
undertaken, varying in scope and nature, 
but all with an emphasis on sustainability. 

Some examples of recent SMART 
activities are:
 – Continuous improvements in 

recycling of waste materials across 
the business, diverting from landfill. 
Examples are: 
 – Replacement of all-plastic poly 

‘bubble’ mailer envelopes with a 
fully recyclable padded envelope. 

 – Introduction of ‘eco’ bobbins 
for thread in our embroidery 
operation – the old plastic bobbin 
casings have been replaced by a 
tightly-wound new version with no 
plastic consumable element.
 – Replacement of poly packaging 

pillows for packing items in boxes 
with new packing pillows made 
from potato starch.

Electronics recycling initiatives for 
both team members’ personal items 
(leading to a reduction of 2,300 lbs. 
of greenhouse gas emissions) and for 
old company IT equipment (leading 
to a reduction of 17,040 lbs. of 
greenhouse gas emissions).
Further rollout of motion sensors and 
automation to cut down on energy 
usage in our facilities.

 –

 –

 – Rollout of LED lighting project at our 

office in Manchester, UK.

 – Group Yammer posts and discussions 

concerning good choices and 
sustainable alternatives, not just for 
the business but also at home.

Members of our Group Environmental 
and SMART committees are actively 
engaged with the Green Masters Program 
promoted by the Wisconsin Sustainable 
Business Council (WSBC). The Chair of our 
Environmental Committee presented at 
a WSBC forum in 2022 to share details 
of 4imprint’s sustainability journey and 
CarbonNeutral® certification. 

1.4MW solar array at Oshkosh distribution centre completed in 2022

32

4imprint Group plc Annual Report and Accounts 2022

Our products
Consistent with our corporate purpose, 
our products are designed to effectively 
promote our customers’ messages time 
after time through repeated usage and 
impressions. In other words, the most 
effective promotional products are those 
that have high utility and meaning for the 
recipient and the quality to last. 

Our products must also align with our 
customers’ brand stories, each of which 
is unique. As a result, offering a wide but 
thoughtfully curated range of products 
across many categories and with a variety 
of characteristics is vital. 

Our diverse range of products covers a 
wide array of many different materials, 
substrates, manufacturing processes and 
imprinting techniques. The products that 
we sell are mostly items that people use 
in their everyday lives and as such are 
typically available, unbranded, in retail. 
Trends in retail/consumer quickly make 
their way across to the business-to-
business/promotional space. 

We are therefore very conscious of the 
requirement to adapt to the changing 
needs of our customers by helping 
them find the ‘perfect product’ – and 
this ‘perfect product’ increasingly comes 
with sustainable characteristics. 

Better Choices™
Increasingly, environmental aspects 
regarding the sustainability of materials, 
as well as social concerns such as 
workplace culture/conditions are 
an important part of the product 
decision matrix. These considerations 
are expected to grow significantly in 
importance over the coming years. Our 
Better Choices™ programme is designed 
to make it easy for our customers to find 
and research the promotional products 
with the characteristics that are most 
important to them.

Better Choices™, launched in the first 
quarter of 2022, provides an easily 
accessible framework to enable customers 
to find their perfect product. Whether 
they are beginning the sustainability 
journey or are well down the path, many 
of our customers share a desire to make 
choices that lead to a better future. 

Other standards and certifications 
are also available as part of the Better 
Choices™ programme including, 
for example:
 – Product safety, (including 

children’s safety).

 – Widely accepted protocols such as 

technology standards.

Better Choices™ allows customers 
to easily filter the 4imprint range of 
promotional products to find the best 
match for the values of their organisation 
and their brand. Each Better Choices™ 
designation is rigorously researched 
and is supported by third party 
certification programmes and/or other 
supplier provided information under 
the broad headings of Better Materials 
and Better Workplaces.

Better Materials highlighted 
designations include:
 – Products made using recycled 

polyester, paper, plastic or materials 
as unique as old car tyres.

 – Paper and wood-based products 

certified by the Forestry Stewardship 
Council (FSC) as responsibly sourced.
 – Apparel and bags made from organic 
cotton or US-grown cotton – globally 
recognised for its approach to 
sustainable farming.

Better Workplaces allows customers to 
find products from brands and suppliers 
who are:
 – An Accredited Participating Company 
of the Fair Labor Association (FLA) 
– known globally for protecting and 
progressing workers’ rights around 
the world.

 – A Certified Benefit Corporation 

(B Corp) – B Corps are legally bound 
to consider how their actions impact 
employees, suppliers, community 
and the environment.

In accordance with our culture, any 
Better Choices™ designation places 
significant emphasis on the integrity 
of the information available. In other 
words, we will be vigilant and disciplined 
in confirming the veracity of any ‘Eco’ 
claims made.

At the end of 2022, the Better Choices™ 
range delivered the following statistics, 
which should provide a basis for 
comparison in future periods:
 – More than 8,300 Better Choices™ 

‘tags’ had been applied to products 
in the overall 4imprint range, (noting 
that a single product may occasionally 
be ‘tagged’ twice under different 
designations).

 – Products with one or more Better 
Choices™ ‘tags’ at the end of 2022 
accounted for around $196m of 
demand revenue in the year. To be 
clear, it should be noted that this is 
not all incremental revenue since 
many products that were ‘tagged’ in 
the year were already in the 4imprint 
range before Better Choices™ was 
launched in March 2022.

We believe that Better Choices™ will 
help expand our customers’ definition 
of, and ability to find, their ‘perfect 
product’. Further, through Better 
Choices™ we have a platform with 
potential to drive positive change for 
all of our stakeholders.

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4imprint Group plc Annual Report and Accounts 2022

FINANCIAL REVIEW

A step change 
in financial
performance
in 2022 

3434

4imprint Group plc Annual Report and Accounts 2022

Operating profit
Net finance income/(cost)

Profit before tax
Taxation

Profit for the period

2022 
$m

102.90
0.80

103.70
(23.56)

80.14

2021 
$m

30.65
(0.42)

30.23
(7.64)

22.59

Foreign exchange
The primary US dollar exchange rates relevant to the Group’s 
2022 results were as follows:

2022

2021

Period-end

Average

Period-end

Average

Sterling
Canadian 
dollars

1.20

0.74

1.24

0.77

1.35

0.79

1.38

0.80

The Group’s operating result in the period, summarising 
expense by function, was as follows:

Revenue

Gross profit
Marketing costs
Selling costs
Administration and central costs
Share option charges and related 
social security costs
Defined benefit pension scheme 
administration costs

Operating profit

2022 
$m

2021 
$m

1,140.29

787.32

321.94
(128.68)
(38.64)
(50.36)

226.02
(127.53)
(32.16)
(34.73)

(0.84)

(0.61)

(0.52)

102.90

(0.34)

30.65

Operating result
Following the recovery of the business from the effects of the 
pandemic in the prior year, the positive trading momentum 
continued throughout 2022, resulting in record levels of demand. 
This trading profile, along with an increase in average order values 
and improved supply chain conditions, drove full year revenue to 
$1.14bn, an increase of $0.35bn or 44.8% compared to $0.79bn 
in 2021. 

The gross profit percentage declined 0.5% to 28.2% (2021: 28.7%). 
Persistent inflationary pressures in the challenging macroeconomic 
and geopolitical environment increased product, transportation 
and labour costs, which were partially offset by a considered 
approach to selling price adjustments taken to maintain customer 
acquisition to drive future growth. 

Marketing costs reduced to 11.3% of revenue, compared to 
16.2% of revenue in 2021. 2022 saw a step change in marketing 
productivity driven by investment in the brand element of 
marketing mix, and our commitment to staying in front of 
customers during the pandemic. This has led to the revenue per 
marketing dollar KPI rising to $8.86, a 43.6% increase over prior 
year (2021: $6.17). 

Selling, administration and central costs together increased 33.1% 
to $89.00m (2021: $66.89m). This increase is attributable to 
additional investment in team members, particularly in customer 
service and at our operational facilities to support elevated demand 
activity, and higher incentive compensation costs and bad debt 
reserves in line with trading performance. 

These factors, when combined together, demonstrate the financial 
leverage in the business model, thereby delivering material uplifts in 
both operating profit to $102.90m (2021: $30.65m) and operating 
margin to 9.02% (2021: 3.89%). 

The Group reports in US dollars, its primary trading currency. 
It also transacts business in Canadian dollars, Sterling and Euros. 
Sterling/US dollar is the exchange rate most likely to impact the 
Group’s financial performance.

The primary foreign exchange considerations relevant to the 
Group’s operations are as follows:
 –

Translational risk in the income statement remains low with 
98% of the Group’s revenue arising in US dollars, the Group’s 
reporting currency. The net impact on the 2022 income 
statement from trading currency movements was not 
material to the Group’s results (note 21).

 – Most of the constituent elements of the Group balance 

 –

sheet are US dollar-based. Exceptions are the Sterling-based 
defined benefit pension asset and the UK cash balances, 
which produced exchange losses of $0.20m and $1.21m 
respectively for the year.
The Group generates cash mostly in US dollars, but its 
primary applications of post-tax cash are Shareholder 
dividends, pension contributions and some Head Office 
costs, all of which are paid in Sterling. As such, the Group’s 
cash position is sensitive to Sterling/US dollar exchange 
movements. By way of example, using actual exchange rates, 
the movement of Sterling against the US dollar during 2022 
meant that every US$1m converted to Sterling was worth 
around £89,000 more at the 2022 closing rate compared 
to the 2021 closing rate. 

Share option charges
A total of $0.84m (2021: $0.61m) was charged in the year 
in respect of IFRS 2 ‘Share-based Payments’. This was made 
up of two elements: (i) executive awards under the Deferred 
Bonus Plan (DBP) and 2015 Incentive Plan; and (ii) charges in 
respect of the 2019 UK SAYE and the 2021 US Employee Stock 
Purchase Plan. 

Current options and awards outstanding are 2,059 shares under 
the UK SAYE, 89,388 shares under the 2021 US Employee Stock 
Purchase Plan, and 29,633 shares under the 2015 Incentive 
Plan. Awards under the DBP in respect of 2022 are anticipated 
to be made in late March 2023.

Net finance income/(cost)
Net finance income for the year was $0.80m (2021: net finance 
cost $0.42m). This comprises interest earned on cash deposits, 
lease interest charges under IFRS 16, and the net income/
(charge) on the defined benefit pension plan assets and liabilities. 

Interest income increased significantly during the year to 
$1.16m (2021: $0.03m), driven by improving yields on higher 
cash deposits, particularly in the US where interest rates 
have been steadily raised during the year in response to 
economic conditions. 

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4imprint Group plc Annual Report and Accounts 2022

FINANCIAL REVIEW CONTINUED

Taxation
The tax charge for the year was $23.56m (2021: $7.64m), giving 
an effective tax rate of 23% (2021: 25%). The charge comprises 
a current tax charge of $23.99m representing tax payable on 
US taxable profits; a current tax charge of $1.19m in respect of 
UK profits; and a deferred tax credit of $1.62m. 

The decrease in the effective tax rate is principally due to UK 
tax losses utilised in the year and the recognition of a deferred 
tax asset for UK tax losses that, following a review of updated 
forecasts of UK taxable profits, are expected to be utilised in the 
next three years. The US business also benefitted from a federal 
tax credit of $0.47m in respect of its investment in a solar array 
at the Oshkosh distribution centre.

Earnings per share
Basic earnings per share was 285.57c (2021: 80.46c), an increase 
of 255%. This reflects the 255% increase in profit after tax, and a 
weighted average number of shares in issue similar to prior year.

Dividends
Dividends are determined in US dollars and paid in Sterling, 
converted at the exchange rate on the date that the dividend 
is declared.

The Board has proposed a final dividend of 120.00c per share 
(2021: 30.00c) which, together with the interim dividend of 
40.00c per share, gives a total paid and proposed regular 
dividend relating to 2022 of 160.00c per share (2021: 45.00c), 
an increase of 256% compared to prior year.

The final dividend has been converted to Sterling at an 
exchange rate of £1.00/$1.2093. This results in a final dividend 
per share payable to Shareholders of 99.23p (2021: 22.99p), 
which, combined with the interim dividend paid of 33.01p per 
share, gives a total dividend per share for the year of 132.24p 
(2021: 33.82p).

In addition to the interim and final dividends, the Board has also 
proposed a special dividend of 200.00c per share (165.38p) 
(2021: nil), which will be paid at the same time as the final 
dividend in June 2023. This special dividend is non-recurring 
in nature and is in accordance with the Group’s established 
balance sheet funding and capital allocation policies which are 
described in more detail below.

The final and special dividends, together amounting to 320.00c 
per share (264.61p), will be paid on 1 June 2023 to Shareholders 
on the register at the close of business on 5 May 2023.

Defined benefit pension plan
The Group sponsors a legacy UK defined benefit pension plan 
(the “Plan”) which has been closed to new members and future 
accrual for several years. The Plan has 118 pensioners and 210 
deferred members.

At 31 December 2022, the surplus of the Plan on an IAS 19 basis 
was $1.23m (2021: $1.97m). Gross Plan assets under IAS 19 
were $21.52m, and liabilities were $20.29m.

36

The change in the net IAS 19 Plan position is analysed as follows:

IAS 19 surplus at 1 January 2022
Company contributions to the Plan
Defined benefit pension scheme  
administration costs
Pension finance income
Re-measurement gain due to changes in 
assumptions
Return on scheme assets  
(excluding interest income)
Exchange loss

IAS 19 surplus at 31 December 2022

$m

1.97
4.37

(0.52)
0.07

11.91

(16.37)
(0.20)

1.23

The net IAS 19 surplus decreased by $0.74m in the year. This 
was mainly the result of a fall in the Plan asset values driven by 
high inflation (the assets are held in gilts, the values of which 
move with inflation and interest rate expectations, and liquidity 
funds), partly offset by the increase in the discount rate used to 
measure the Plan liabilities. In Sterling, the net IAS 19 surplus 
decreased by £0.44m in the year to a surplus of £1.02m.

The Company continues to pay regular monthly contributions 
into the Plan as part of a recovery plan agreed by the Company 
and the Trustee that aims towards funding on a buyout basis by 
mid-2024. As the Plan moves towards becoming ‘buyout ready’, 
the Company and the Trustee continue to assess options on the 
timing and route to achieving this objective.

A triennial actuarial valuation of the Plan was completed in 
September 2019 and this forms the basis of the 2022 IAS 19 
valuation set out above. The next triennial Plan valuation is 
under way and is expected to be completed in the first half 
of 2023.

Business combination
On 25 April 2022, the Group acquired the trade and assets 
of Fox Graphics Ltd, a private company based in Oshkosh, 
Wisconsin, that specialises in screen-printing services. The 
acquired screen-printing operations will enable the Group 
to bring this capability in-house. With future investment the 
objective is to secure the capacity to meet the anticipated 
growth in demand for the apparel category. 

The acquisition constitutes a business combination as defined 
in IFRS 3, as the three elements of a business (input, process, 
output) have been identified as having been acquired. 
Accordingly, the acquisition has been accounted for using the 
acquisition method.

The fair value of the consideration transferred was $1.70m and 
the net identifiable assets acquired and liabilities assumed as 
at the date of acquisition have been determined at $0.69m. 
The resulting goodwill of $1.01m has been recognised on the 
balance sheet during the period.

Further information on this acquisition is provided in note 10 
to these financial statements.

4imprint Group plc Annual Report and Accounts 2022

Cash flow
The Group had cash and bank deposits of $86.75m at 
31 December 2022, an increase of $45.16m against the 
1 January 2022 balance of $41.59m.

Balance sheet and Shareholders’ funds
Net assets at 31 December 2022 were $140.22m, compared to 
$82.97m at 1 January 2022. The balance sheet is summarised 
as follows:

Cash flow in the period is summarised as follows:

Operating profit
Share option charges
Defined benefit pension scheme 
administration charge
Depreciation and amortisation
Lease depreciation
Change in working capital
Capital expenditure

Underlying operating cash flow
Tax and interest
Consideration for business combination
Defined benefit pension scheme 
contributions
Own share transactions
Capital element of lease payments
Exchange and other

Free cash flow
Dividends to Shareholders

Net cash inflow in the period

2022
$m

102.90
0.82

0.52
4.02
1.51
(8.44)
(8.01)

93.32
(20.06)
(1.70)

(4.37)
(0.87)
(1.23)
(1.21)

63.88
(18.72)

45.16

2021
$m

30.65
0.60

0.34
3.67
1.34
(13.76)
(3.47)

19.37
(6.82)
–

(4.59)
(0.84)
(1.12)
(0.05)

5.95
(4.13)

1.82

The Group generated underlying operating cash flow of 
$93.32m (2021: $19.37m), a conversion rate of 91% of operating 
profit (2021: 63%). The net working capital position, whilst 
remaining elevated, has fallen significantly as a percentage of 
revenue compared to the 2021 year-end reflecting the improved 
supply chain conditions. Capital expenditure includes $1.82m on 
a solar array at the Oshkosh distribution centre which became 
fully operational in December 2022, and $2.93m on equipment 
and facility build out costs in relation to the acquired screen-
printing operations.

Free cash flow improved by $57.93m to $63.88m 
(2021: $5.95m). This is attributable to the excellent trading 
performance during the period and is net of $1.70m of 
business acquisition consideration. 

The 2021 final dividend of $8.14m was paid in May 2022 and the 
2022 interim dividend of $10.58m was paid in September 2022.

Non-current assets  
(excluding pension asset)
Working capital
Cash and bank deposits
Lease liabilities
Pension asset
Other assets – net

Net assets

31 December
2022
$m

1 January
2022
$m

46.71
20.84
86.75
(13.75)
1.23
(1.56)

140.22

38.04
12.27
41.59
(12.09)
1.97
1.19

82.97

Shareholders’ funds increased by $57.25m since the 2021 
year-end. Constituent elements of the movement were net 
profit in the period of $80.14m and share option related 
movements of $1.01m, net of equity dividends paid to 
Shareholders $(18.72)m, own share transactions of $(0.87)m, 
the after tax impact of returns on pension scheme assets and 
re-measurement gains on pension obligations of $(2.70)m, and 
exchange losses of $(1.61)m.

The Group had a net positive working capital balance of 
$20.84m at 31 December 2022 (2021: $12.27m), reflecting the 
build-up of accrued revenue and inventory on orders in process 
at year-end. As a percentage of revenue, the net working capital 
balance has reduced materially from the prior year-end, which 
was significantly impacted by global and local supply chain issues 
caused by the pandemic.

Balance sheet funding
The Board is committed to aligning the Group’s funding with its 
strategic priorities. This requires a stable, secure and flexible 
balance sheet through different economic cycles. The Group will 
therefore typically remain ungeared and hold a positive cash 
and bank deposits position.

The Board’s funding guidelines are unchanged, and aim to 
provide operational and financial flexibility:
 –

To facilitate continued investment in marketing, people and 
technology through different economic cycles, recognising 
that an economic downturn typically represents a market 
share opportunity for the business.
To protect the ability of the business to act swiftly as growth 
opportunities arise in accordance with the Group’s capital 
allocation guidelines.
To underpin a commitment to Shareholders through the 
maintenance of regular interim and final dividend payments.
To meet our pension contribution commitments as they 
fall due.

 –

 –

 –

The quantum of the cash target at each year-end will be 
influenced broadly by reference to the investment requirements 
of the business, and the subsequent year’s anticipated full year 
ordinary dividend and pension payment obligations.

The Board will keep these guidelines under review and is 
prepared to be flexible if circumstances warrant.

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4imprint Group plc Annual Report and Accounts 2022

FINANCIAL REVIEW CONTINUED

Capital allocation 
The Board’s capital allocation framework is designed to deliver 
increasing Shareholder value, driven by the execution of 
the Group’s growth strategy. The Group’s capital allocation 
priorities are:
–  Organic growth investments

 – Either capital projects or those expensed in the 

income statement.

– 

 – Market share opportunities in existing markets.
Interim and final dividend payments
 – Increasing broadly in line with earnings per share through 

the cycle.

 – Aim to at least maintain dividend per share in a downturn.

–  Residual legacy pension funding
 – In line with agreed funding schedule.
 – Further de-risking initiatives, if viable.

–  Mergers & acquisitions
 – Not a near-term priority.
 – Opportunities that would support organic growth.

–  Other Shareholder distributions

 – Quantified by reference to cash over and above balance 

sheet funding requirement. 

 – Special dividends most likely method: other methods may 

be considered.

In keeping with these capital allocation priorities and taking into 
account both the cash-generative nature of business operations 
and the Group’s investment plans for 2023 and beyond, the 
Board has recommended a return to Shareholders of around 
$56.1m by way of a special dividend of 200.00c per share, 
payable in June 2023.

Treasury policy
The financial requirements of the Group are managed through 
a centralised treasury policy. The Group operates cash pooling 
arrangements for its North American operations. Forward 
contracts may be taken out to buy or sell currencies relating to 
specific receivables and payables as well as remittances from 
overseas subsidiaries. There were no forward contracts open at 
the period-end or prior period-end. The Group holds most of its 
cash with its principal US and UK bankers.

The Group has a $20.0m working capital facility with its principal 
US bank, JPMorgan Chase, N.A. The facility has a minimum 
EBITDA test and standard debt service coverage ratio and debt 
to EBITDA covenants. The interest rate is the Secured Overnight 
Financing Rate (SOFR) plus 2.1%, and the facility expires on 
31 May 2024. In addition, an overdraft facility of £1.0m, with an 
interest rate of the Bank of England base rate plus 2.0% (or 2.0% 
if higher), is available from the Group’s principal UK bank, Lloyds 
Bank plc, until 31 December 2023. The Group expects these 
facilities to be renewed prior to their respective expiry dates.

The Group had cash and bank deposits of $86.75m at the year-
end and has no current requirement or plans to raise additional 
equity or core debt funding.

38

Estimates and judgments
The preparation of the consolidated financial statements 
requires management to make judgments and estimates that 
affect the application of accounting policies, the amounts 
reported for assets and liabilities as at the balance sheet date 
and the amounts reported for revenues and expenses during 
the year.

Critical accounting judgments are those judgments, apart from 
those involving estimations, that have been made in the process 
of applying the Group’s accounting policies and that have 
the most significant effect on the amounts recognised in the 
financial statements. Key assumptions and sources of estimation 
uncertainty are those that have a significant risk of resulting in 
a material adjustment to the carrying amounts of the Group’s 
assets and liabilities within the next financial year.

Management considers the critical accounting judgments to be 
in respect of revenue and the retirement benefit asset, and key 
assumptions and sources of estimation uncertainty to relate to 
the valuation of the defined benefit pension plan liabilities.

A review of internal and external indications of impairment 
was undertaken in accordance with IAS 36 for both the North 
American and UK cash-generating units (CGU). This did not lead 
to formal impairment reviews being undertaken for either CGU. 
The Company has released £329k from the expected credit loss 
provision on a loan to a subsidiary undertaking in its individual 
financial statements.

Viability statement
In accordance with Provision 31 of the UK Corporate 
Governance Code 2018, the Board has assessed the prospects 
and viability of the Group.

Assessment of prospects
In making their assessment of the Group’s prospects, the 
Directors have carefully considered:
 –

The Group’s strategy, market position and business model, 
as set out in the Strategic Report section on pages 9 to 19 of 
the 2022 Annual Report.
The principal risks and uncertainties facing the Group, as 
outlined in the Principal Risks & Uncertainties section on 
pages 41 to 49 of the 2022 Annual Report and further 
detailed below.
Information contained in this Financial Review concerning 
the Group’s financial position, cash flows and liquidity.
 – Regular management reporting and updates from the 

 –

 –

Executive Directors.

 – Recent detailed financial forecasts and analysis for the three-

year period to 27 December 2025.

Principal risks and uncertainties
The Directors have carefully considered the Group’s principal 
risks and uncertainties in assessing the Group’s prospects, which 
include strategic risks, operational risks, reputational risks, and 
environmental risks. Whilst all the risks identified could have an 
impact on the Group, given the prevailing external climate and 
potential to impact the Group’s financial position and longer-
term viability, macroeconomic and environmental risks are 
considered in further detail below.

Macroeconomic risks
Whilst the risk of a negative effect on demand for our products 
from the pandemic is considered to have receded during 
the year, the macroeconomic and geopolitical environment 
remains challenging.

4imprint Group plc Annual Report and Accounts 2022

The ongoing uncertainty associated with the outlook for a 
potential global recession and continued geopolitical unrest 
poses downside risks to growth and the cost base. Inflationary 
pressures (mainly in relation to product, transportation, 
and labour costs) have persisted since the onset of the 
pandemic although the impact on the business has to date 
been successfully mitigated through appropriate and timely 
adjustments to the customer proposition, the marketing mix and 
expense budgets. In addition, the maintenance of high levels of 
liquidity has facilitated continued investment in the business for 
future growth. 

Viability assessment period
In their assessment of viability, the Directors have reviewed 
the assessment period and have determined that a three-year 
period to 27 December 2025, in line with the Group’s rolling 
strategic planning process, continues to be most appropriate.

In the context of the fast-moving nature of the business, its 
markets, and the relatively short-term nature of the order book, 
the Directors consider that the robustness of the strategic plan 
is higher in the first three years and recognises that forecast 
information beyond this period is significantly less reliable.

The operational and financial resilience of the business through 
the pandemic and current economic and political uncertainty, 
coupled with the strong financial position of the Group, give 
the Board confidence that the strategy, competitive position, 
and business model remain entirely relevant and that despite 
residual uncertainty as to future market conditions, the Group 
expects to be in a good position both to withstand further 
economic stress and to take market share opportunities as 
they arise.

The potential impacts from the current macroeconomic risks 
and associated mitigating actions have been reflected in the 
demand and cost assumptions of the financial forecasts used 
to assess viability and going concern.

Environmental risks
As a primary strategic objective of the Group and as noted 
above in the assessment of prospects, environment-related risks 
and opportunities are specifically considered by the Board in 
their assessment of viability and going concern.

The Group has established an appropriate governance 
structure, in the form of the Group Environmental Committee 
and Business Risk Management Committee, to identify new and 
emerging risks related to climate change and the environment.

Environmental risks have the potential to impact the Group’s 
ability to achieve its strategic objectives through damage to our 
reputation, our operational facilities and those of our supplier 
partners, and the failure to respond to trends and shifts in 
consumer product preferences.

As detailed more fully in the Sustainability section, the 
Group has proactively responded to these risks with several 
initiatives. These include the achievement of CarbonNeutral® 
company status, the installation of a solar panel array at our 
distribution centre in Oshkosh, the introduction of our Better 
Choices™ programme to make it easier for our customers to 
find products with the characteristics that are most important 
to them, and participation in the UPS carbon neutral shipping 
programme. The flexible nature of our ‘drop-ship’ model 
and close relationships maintained with key and alternative 
suppliers allows for relatively rapid adjustment to episodes of 
extreme weather.

Whilst governmental and societal responses to climate 
change risks are still developing, and therefore all possible 
future outcomes are not known, the Group has embedded 
environmental matters into its strategic objectives and sees 
climate change and other aspects of environmental stewardship 
as a fundamental part of a commitment to build a commercially 
and environmentally sustainable business that delivers value to 
all stakeholders.

The cash flow impacts of our environmental initiatives are 
incorporated into the financial forecasts used to assess viability 
and going concern.

The Group’s business model does not rely heavily on fixed 
capital, long-term contracts, or fixed external financing 
arrangements.

Assessment of viability
Whilst the principal risks and uncertainties outlined on pages 
41 to 49 of the 2022 Annual Report could all have an impact 
on the Group’s performance, the Board considers that the key 
factor that would prejudice the ongoing viability and liquidity 
of the Group would be a severe downturn in demand, which 
negatively impacts new customer acquisition and existing 
customer retention. 

The ‘base case’ three-year plan, developed for the purposes of 
the Group’s strategic planning process, provides the basis for 
the financial modelling used to assess viability. Over the three-
year period this ‘base case’ shows improving financial results, 
an accumulating cash balance and no liquidity concerns.

Severe, but plausible, downside demand assumptions were 
then determined and used to adjust the ‘base case’ forecast 
to model the effects on the Group’s liquidity. These ‘downside’ 
scenarios assume a significant deterioration in demand patterns 
during 2023, similar to those experienced in 2020 when the 
pandemic started, with order volumes for the first year of the 
three-year forecast period dropping back to around 70% of 
2022 levels, before gradually recovering back to 2022 order 
levels by 2025. Marketing and direct costs were flexed in line 
with revenue, capital expenditure was moderated to reflect the 
reduction in demand, and dividend payments were reduced in 
line with earnings per share, but other payroll and overhead 
costs remained at 2022 levels with an allowance for inflationary 
increases. These ‘downside’ scenarios are intended to simulate 
a severe shock to demand resulting in sustained diminished 
corporate demand in a downsized promotional products market.

Even under the severe stress built into the ‘downside’ models, 
the Group retains strong liquidity throughout the assessment 
period. This liquidity is in the form of cash balances. In addition, 
there are further mitigating actions that the Group could 
take, including further cutting marketing costs and reducing 
headcount, that are not reflected in the distressed forecast but 
would, if required, be fully under the Group’s control.

Given the scalability of the Group’s business model, as 
demonstrated over the past few years, the absence of external 
financing, and low fixed or working capital requirements, a 
reverse stress testing scenario has not been undertaken. The 
Group has proven during the onset of the pandemic in 2020 its 
ability to flex its marketing and other costs to mitigate the impact 
of falls in revenue and retains flexibility to further reduce other 
costs should the need arise.

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4imprint Group plc Annual Report and Accounts 2022

FINANCIAL REVIEW CONTINUED

Though the Group maintains a $20m line of credit with its US 
bankers that expires on 31 May 2024 and a small overdraft 
facility with its UK bankers that expires on 31 December 2023, 
the modelling in both the ‘base case’ and ‘downside’ scenarios 
shows the maintenance of positive cash balances throughout 
the assessment period and, as such, there is no current 
requirement to utilise the facilities or intention to secure any 
additional facilities. 

The assumptions used in the ‘base case’ and ‘downside’ 
scenarios and resulting financial forecasts have been reviewed 
and approved by the Board. The conclusion of this review is that 
the Group has significant flexibility in its variable costs, a low 
fixed cost base, and enters the 2023 financial year with a strong 
cash and bank deposits position of $86.8m, enabling it to remain 
cash positive even under severe economic stress.

Confirmation of viability
Based on this review of the Group’s prospects and viability, the 
Directors confirm that they have a reasonable expectation that 
the Group will continue to operate and to meet its liabilities as 
they fall due, for the next three years to 27 December 2025.

Going concern
Based on their assessment, the Directors have not identified 
any material uncertainties relating to events or conditions 
that, individually or collectively, may cast significant doubt 
on the Group’s and Company’s ability to continue as a going 
concern from the date the financial statements are approved 
until 29 June 2024. Accordingly, they continue to adopt the 
going concern basis in preparing the Group’s and Company’s 
financial statements.

Non-financial reporting regulations
The table below sets out where stakeholders can find information in our Strategic Report relating to non-financial matters, 
as required by sections 414CA and 414CB of the Companies Act 2006. The information found in the below pages form our  
non-financial statement:

Page(s)

25 to 33

21 to 23

23 and 24

Reporting requirement

Section of the Annual Report

Environmental matters

Employees

Social matters

Human rights

Sustainability

Sustainability

Sustainability

Sustainability/Statement on Corporate Governance

24/62

Anti-corruption and anti-bribery

Sustainability

Business model

Non-financial KPIs

Principal risks

Business Model

Strategic Objectives

Principal Risks & Uncertainties

24

18 and 19

12 and 13

41 to 49

Management report
The Strategic Report is considered to form the management report for the purpose of DTR 4.1.8R.

40

4imprint Group plc Annual Report and Accounts 2022

PRINCIPAL RISKS & UNCERTAINTIES

The Board recognises that effective risk management and a 
robust system of internal control are integral components of 
good corporate governance and are fundamental to the long-
term sustainable success of the Group. Risk appetite, the risk 
management process, and associated mitigating activities and 
controls are all essential elements of the Group’s strategic and 
operational planning processes.

The Board
The Board undertakes a formal review of the Group’s principal 
and emerging risks at least annually, assessing them against 
the Group’s risk appetite and strategic objectives. The Executive 
Directors will routinely update the Board on urgent emerging 
issues and principal risks where the residual risk exceeds the 
Group’s risk appetite to allow the Board to determine whether 
the actions being taken by management are sufficient.

Principal risks and uncertainties
Outlined in the following tables are the current principal risks 
and uncertainties that would impact the successful delivery of 
the Group’s strategic goals. These are consistent with those 
disclosed in the prior year. The list is not exhaustive and other, 
as yet unidentified, factors may have an adverse effect.

Risk appetite
4imprint’s business model means that it may be affected by 
numerous risks, not all of which are within its control. The Board 
seeks to take a balanced approach to the risks and uncertainties 
that it faces, encouraging an appetite for measured risk-taking 
that contributes to both the operational agility and innovative 
culture that it believes is necessary to meet the Group’s strategic 
objectives. That risk appetite is, however, tempered by risk 
identification, evaluation and management.

Risk management process
The Board has ultimate responsibility for oversight and 
management of risk and control across the Group. The Audit 
Committee assists the Board in fulfilling its responsibilities to 
maintain effective governance and oversight of the Group’s risk 
management and internal controls.

Risks are identified on a top-down and bottom-up basis from 
many sources, including internally, through the Board and 
operational and functional management teams, and externally, 
to ensure that emerging risks are considered. Risk identification 
focuses on those risks which, if they occurred, have the potential 
to have a material impact on the Group and the achievement 
of its strategic, operational and compliance objectives. Risks are 
categorised into the following groups: strategic risks; operational 
risks; reputational risks; and environmental risks.

Management is responsible for evaluating each significant 
risk and implementing specific risk mitigation activities and 
controls with the aim of reducing the resulting residual risk to an 
acceptable level, as determined in conjunction with the Group’s 
risk appetite. The Business Risk Management Committee 
reviews the consolidated Group risk register and the mitigating 
actions and controls at regular meetings and provides updates 
to the Audit Committee on a bi-annual basis. This process is 
supplemented with risk and control assessments completed by 
the operating locations and Group function annually.

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41

 
 
 
 
4imprint Group plc Annual Report and Accounts 2022

PRINCIPAL RISKS & UNCERTAINTIES CONTINUED

Strategic risks

Macroeconomic conditions

RISK AND DESCRIPTION

The Group conducts most of its operations in North America and would be affected by a downturn in general economic 
conditions in this region or negative effects from tension in international trade. In previous economic downturns the promotional 
products market has typically softened broadly in line with the general economy. 

STRATEGIC RELEVANCE

DIRECTION

  Whilst concerns remain with respect to potential 

new COVID-19 virus variants, the risk of a 
negative effect on demand for our products 
arising from the pandemic is considered to have 
receded.

  A challenging macroeconomic and geopolitical 
environment continues to cause uncertainty 
in our North American and UK markets, posing 
downside risks to general economic conditions 
and growth.

  Persistent inflationary pressures could drive up 

product, transportation and labour costs. 

 Unchanged

  Customer acquisition and retention could fall, impacting 

revenue in current and future periods.

  The growth and profitability levels called for in the Group’s 

strategic plan may not be achieved.

  Cash generation could be reduced broadly corresponding 

to a reduction in profitability.

MITIGATION

  Management monitors economic and market conditions to 

ensure that appropriate and timely adjustments are made to 
marketing and other budgets.

  The customer proposition in terms of promotions, price, 
value, and product range can be adjusted to resonate 
with customer requirements and budgets in changing 
economic climates.

  The Group’s balance sheet funding policy provides 

operational and financial flexibility to facilitate continued 
investment in the business through different economic cycles.

Markets & competition

RISK AND DESCRIPTION

The promotional products markets in which the business operates are intensely competitive. New or disruptive business models 
looking to break down our industry’s prevailing distributor/supplier structure may become a threat. Buying groups and online 
marketplaces may allow smaller competitors access to improved pricing and services from suppliers. Private equity interest in the 
promotional products industry has increased in recent years, offering potential funding for existing competitors or new entrants. 

STRATEGIC RELEVANCE

DIRECTION

  The competitive landscape to date has been 

relatively consistent on the distributor side in 
our main markets.

 Unchanged

  Aggressive competitive activity or a disruptive new model 

could result in pressure on prices, margin erosion and loss 
of market share, impacting the Group’s financial results.
  The Group’s strategy based on achieving organic revenue 
growth in fragmented markets may need to be reassessed.

  Customer acquisition and retention could fall, impacting 

revenue in current and future periods.

MITIGATION

  Service level, price and satisfaction guarantees are an integral 

part of the customer proposition. Negative or changing 
customer feedback is investigated and addressed rapidly. 
Customers are surveyed regularly to monitor changing 
customer interests and perceptions. 

  Merchandising and supply chain teams have extensive 

experience in rapidly adapting the product range to meet 
evolving consumer demand. 

  Our aim is to position the business at the forefront of 

innovation in the industry, driven by an open-minded culture 
that is customer-focused, embraces collaborative supplier 
relationships, and has an appetite for technology.

  Management closely monitors competitive activity in the 
marketplace including periodic market research studies.

42

4imprint Group plc Annual Report and Accounts 2022

Effectiveness of key marketing techniques and brand development

RISK AND DESCRIPTION

The success of the business relies on its ability to attract new and retain existing customers through a variety of marketing 
techniques. These methods may become less effective as follows:
 –

TV/Video/Brand: Fluctuations in available inventory may cause the price of this technique to increase beyond our 
acceptable thresholds. The evolving nature of how consumers access this type of content could change our ability to 
effectively access our audience.

 – Online: Search engines are an important source for channelling customer activity to 4imprint’s websites. The efficiency of 

search engine marketing could be adversely affected if the search engines were to modify their algorithms or otherwise make 
substantial changes to their practices.

 – Offline: The flow of print catalogues and sample packages would be disrupted by the incapacity of the US Postal Service to 

make deliveries, for example due to natural disasters or labour activism. Pandemic conditions that lead to increased levels of 
people working from remote locations may diminish the effectiveness of this technique.

The evolving landscape around consumer data privacy preferences and data privacy legislation potentially affects all marketing 
techniques if it compromises our ability to access and analyse customer information or results in any adverse impacts to our 
brand image and reputation. 

STRATEGIC RELEVANCE

DIRECTION

  Marketing diversification continues via the 

successful integration of a brand component to 
the marketing portfolio.

  The trend towards ‘work-from-home’, accelerated 

by the COVID-19 pandemic, has negatively 
impacted response rates for print catalogues. 
This has resulted in a successful redeployment of 
offline/print budget towards further investment 
in brand and online marketing.

  The business has significantly reduced the 

amount of data it shares, increasingly relying 
on first party data. 

 Unchanged

If sustained over anything more than a short time period, 
an externally driven decrease in the effectiveness of key 
marketing techniques would cause damage to the customer 
file as customer acquisition and retention fall. This would 
affect order flow and revenue in the short-term and the 
productivity of the customer file over a longer period, 
impacting growth prospects in future years.

  Restrictive data privacy legislation or changes in consumer 
demands around data privacy could decrease the yield on 
our marketing activities and might increase compliance costs 
and the possibility of lawsuits.

MITIGATION

  TV/Video/Brand: Given that this is the newest element of 

our marketing portfolio, our utilisation of this technique is still 
at a relatively early stage of its development, allowing for a 
high degree of flexibility.

  Online: Management stays very close to new developments 

and emerging platforms in the online space. Efforts are 
focused on anticipating changes and ensuring compliance 
with both the requirements of providers and applicable laws.

  Offline: Developments in the US Postal Service are closely 
monitored through industry associations and lobbying 
groups. Alternative parcel carriers are continuously evaluated.

  Data privacy requirements and consumer data preferences 

are monitored closely and assessed.

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4imprint Group plc Annual Report and Accounts 2022

PRINCIPAL RISKS & UNCERTAINTIES CONTINUED

Operational risks 
Business facility disruption

RISK AND DESCRIPTION

The 4imprint business model means that operations are concentrated in centralised office, distribution and production facilities. 
The performance of the business could be adversely affected if activities at one of these facilities were to be disrupted, for 
example, by pandemic, fire, flood, loss of power or internet/telecommunication failure.

STRATEGIC RELEVANCE

DIRECTION

  Whilst concerns remain with respect to potential 
new COVID-19 virus variants, the risk of potential 
shutdown of one or all of our facilities from 
a return to ‘lockdown’ type restrictions is 
considered to have receded.

 Decreased

  The inability to service customer orders over any extended 
period would result in significant revenue loss, deterioration 
of customer acquisition and retention metrics and diminished 
return on marketing investment.
 A significant portion of our apparel orders are embroidered 
in-house at our distribution centre, therefore disruption at 
this facility would impact our ability to fulfil these orders.
 The Group’s reputation for excellent service and reliability 
may be damaged.

MITIGATION

 Back-up and business continuity infrastructure is in place to 
ensure the risk of customer service disruption is minimised.
 Websites are cloud-based, and data is backed up 
continuously to off-site servers.
 Relationships are maintained with third party embroidery 
contractors to provide an element of back-up in the event of 
facility unavailability.
 Our recently acquired screen-printing operations have been 
located separately to our existing distribution centre to 
diversify the risk of disruption to our facilities.
 A significant proportion of our office and customer service 
staff can work from home, mitigating some risk should offices 
become unavailable.

44

 
 
 
 
 
 
 
 
4imprint Group plc Annual Report and Accounts 2022

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Domestic supply and delivery

RISK AND DESCRIPTION

As a consequence of the Group’s ‘drop-ship’ distribution model, trading operations could be interrupted if: (i) the activities of a key 
supplier were disrupted and it was not possible to source an alternative supplier in the short-term; (ii) a key supplier’s own supply 
chain is compromised by ‘force majeure’ events in the country of original product manufacture, for example natural disasters, 
social/political unrest or pandemic; or (iii) the primary parcel delivery partner used by the business suffered significantly degraded 
service levels. As the Group continues to grow, the volume of orders placed with individual suppliers becomes significant.

STRATEGIC RELEVANCE

DIRECTION

Inability to fulfil customer orders would lead to lost revenue 
and a negative impact on customer acquisition and 
retention statistics.

  The Group’s reputation for excellent service and reliability 
may be damaged, leading to potential erosion of the value 
built up in the 4imprint brand.

MITIGATION

  A rigorous selection process is in place for key suppliers, with 
evaluation and monitoring of quality, production capability 
and capacity, ethical standards, financial stability and 
business continuity planning.
 Very close relationships are maintained with key suppliers, 
including a detailed shared knowledge of the supply end 
of the value chain, allowing swift understanding of and 
appropriate reaction to events.
 Wherever possible, relationships are maintained with suitable 
alternative suppliers for each product category.
 Secondary relationships are in place with alternative 
parcel carriers.

  The significant growth in demand experienced 
during the year has led to increased volumes 
being placed with certain individual suppliers. 
This has led to an increase in the inherent 
risk of supplier concentration, although the 
Group continues to manage this risk through 
relationships with alternative suppliers.

  The disruption to global and local supply chains, 
initially caused by the impact of the pandemic, 
continues to persist. The lessening impact from 
COVID-19 on the Group’s ability to fulfil customer 
orders on a timely basis has been offset with 
ongoing challenges in the recruitment of staff by 
both the Group and our supply partners, the risk 
of strikes at our parcel delivery partners, and 
elevated order levels experienced during the period. 

  Whilst the residual risk continues to remain 

elevated, it is considered to have stabilised in 
comparison to the prior year.

 Unchanged

Failure or interruption of information technology systems 
and infrastructure

RISK AND DESCRIPTION

The business is highly dependent on the efficient functioning of its IT infrastructure. An interruption or degradation of services at 
any 4imprint operational facility would affect critical order processing systems and thereby compromise the ability of the business 
to deliver on its customer service proposition.

STRATEGIC RELEVANCE

DIRECTION

In the short-term, orders would be lost and delivery deadlines 
missed, decreasing the efficiency of marketing investment 
and impacting customer acquisition and retention.

  Revenue and profitability are directly related to order flow 

and would be adversely affected as a consequence of a major 
IT failure.

  Depending on the severity of the incident, longer-term 

reputational damage could result.

  The IT platform is mature, and performance has 
been efficient and resilient, including through 
the COVID-19 pandemic and more recently with 
higher levels of staff working from home.
  The rollout of our home working computer 
solution is now complete, enabling the vast 
majority of our office-based team members to 
work from home.

MITIGATION

 Unchanged

  There is continuous investment in both the IT team supporting 

the business and the hardware and software system 
requirements for a stable and secure operating platform.
 Back-up and recovery processes are in place, including 
immediate replication of data to an alternative site, to 
minimise the impact of information technology interruption.
 Cloud-based hosting for eCommerce and elements of back-
office functionality.
 IT infrastructure in place to support working from home for 
our office-based team members.

45

 
 
 
 
 
 
 
 
 
 
 
 
4imprint Group plc Annual Report and Accounts 2022

PRINCIPAL RISKS & UNCERTAINTIES CONTINUED

Reputational risks 
Cyber threats

RISK AND DESCRIPTION

Malware, ransomware and other malicious cyber threats can lead to system failure and/or unauthorised access to and 
misappropriation of customer data, potentially leading to reputational damage and loss of customer confidence. This is a rapidly 
changing environment, with new threats emerging on an almost daily basis.

STRATEGIC RELEVANCE

DIRECTION

  The expected frequency, sophistication and 
publicity around cyber crime continues to 
increase. Accordingly, a high residual risk 
assessment continues to be maintained.

 Unchanged

  Revenue and profitability are directly related to order flow 
and would be adversely affected as a consequence of 
system compromise.

  A significant security breach could lead to litigation and 

losses, with a costly rectification process. In addition, it might 
be damaging to the Group’s reputation and brand.

  An event of this nature might result in significant expense, 

impacting the Group’s ability to meet its strategic objectives.

MITIGATION

  The business employs experienced IT staff whose focus is to 

identify and mitigate IT security vulnerabilities. 
Investment in software and other resources in this area 
continues to be a high priority.

  Technical and physical controls are in place to mitigate 
unauthorised access to customer data and there is an 
ongoing investment process to maintain and enhance the 
integrity and efficiency of the IT infrastructure and its security.
  Due to the ever-evolving nature of the threat, emerging cyber 

risks are addressed by the IT security team on a case-by-
case basis.

  Third party cyber security consultants are employed as and 

when appropriate.

46

 
4imprint Group plc Annual Report and Accounts 2022

Supply chain compliance & ethics

RISK AND DESCRIPTION

Our business model relies on direct (tier 1) and indirect (tier 2 & 3) relationships with suppliers located both within our primary 
markets and at overseas locations. 4imprint has for many years had very high ethical expectations for supply chain compliance, 
but there is always a risk that our wider supply chain partners may, from time to time, not comply with our standards or 
applicable local laws.

STRATEGIC RELEVANCE

DIRECTION

  Significant or continuing non-compliance with such standards 
and laws could result in serious damage to our reputation 
and brand image.

  This could have an adverse effect on our ability to acquire 

and retain customers and therefore our longer-term revenue 
prospects and financial condition.

  Our supplier compliance programme is 

well established.

  Whilst visits to, and audits of, both domestic and 
overseas suppliers have increased since the start 
of the COVID-19 pandemic, challenges in visiting 
certain locations continue to persist.

MITIGATION

 Unchanged

  Key tier 1 suppliers must commit to cascading our ethical 

sourcing expectations down to their tier 2 and tier 3 supply 
chain partners.

  Specifically, we require our suppliers to comply with our 

supplier compliance documentation, including the ‘4imprint 
Supply Chain Code of Conduct’ and the ‘4imprint Factory & 
Product Compliance Expectations’ document.

  We are active in promoting audit coverage of our supply 

chain at many levels, and in ensuring that product safety and 
testing protocols are adequate and up to date. 

Legal, regulatory and compliance

RISK AND DESCRIPTION

We are subject to, and must comply with, extensive laws and regulations, particularly in our primary US market. An example is 
data privacy legislation.

STRATEGIC RELEVANCE

DIRECTION

If we or our employees, suppliers and other partners fail 
to comply with any of these laws or regulations, such failure 
could subject us to fines, sanctions or other penalties 
that could negatively affect our brand, reputation and 
financial condition.

  Obligations continue to be complied with 

and monitored.

 Unchanged

MITIGATION

  Consultation with subject matter experts, specialist external 
legal advisers and Government agencies as appropriate. 

  US General Counsel recruited during 2022.

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4imprint Group plc Annual Report and Accounts 2022

PRINCIPAL RISKS & UNCERTAINTIES CONTINUED

Environmental risks 
Climate change

RISK AND DESCRIPTION

Climate change potentially affects our operations, facilities, supply chain, team members, communities and our customers 
in a variety of ways. As such, it presents a multitude of risks to the business and threatens our ability to achieve our 
strategic objectives.

STRATEGIC RELEVANCE

DIRECTION

  There remains a global sense of urgency in 

relation to climate change. As such, the risks 
in this area remain elevated, albeit they are 
considered stable over the period.

 Unchanged

  Extreme weather-related events that impact our customers 
and/or our suppliers can have ‘episodic’ negative impact on 
revenue, customer acquisition and retention, and they can 
also cause increases to our product and distribution costs. 
Some of our suppliers are located in geographic areas that 
are subject to increased risk of these events.

  Further, if the business is not seen to be taking deliberate 
and tangible actions to reduce its GHG emissions, the 
Group’s reputation and brand may be damaged.

MITIGATION

  The flexible nature of our ‘drop-ship’ model allows for 

relatively rapid adjustment to episodes of extreme weather. 
The business has very low customer concentration which 
helps mitigate an element of the risk as well. 

  The business became ‘carbon neutral’ in 2021 in respect of 
Scopes 1 and 2 and meaningful elements of Scope 3, a year 
earlier than originally targeted.

  Our solar array project at the Oshkosh distribution centre 

became fully operational during 2022, significantly increasing 
the portion of the Group’s power requirements generated 
from renewable sources.

  Management is actively monitoring and measuring progress 
towards further environmental goals, most notably further 
GHG reductions in Scopes 1 and 2 and meaningful elements 
of Scope 3.

48

4imprint Group plc Annual Report and Accounts 2022

Products and market trends

RISK AND DESCRIPTION

The transition to a low carbon economy may lead to changing product trends or consumer preferences that render certain 
products undesirable or obsolete whilst increasing demand for others.

STRATEGIC RELEVANCE

DIRECTION

  Failure to anticipate accurately, and respond to, trends 

  The transition to a low carbon economy is driving 

and shifts in consumer preferences by adjusting the mix 
of existing product offers may lead to lower demand for 
our products, impacting our market position and ability to 
generate revenue growth.

MITIGATION

  Our merchandising teams actively collaborate with our 

suppliers to continuously curate our range of products to 
adapt to and meet the needs and tastes of our customers. 
  Our Better Choices™ initiative has been launched to highlight 
promotional products that have sustainable attributes, giving 
our customers the ability to research product attributes and 
supplier standards and certifications related to sustainability, 
environmental impact, workplace culture and more.

changes in consumer preferences towards 
sustainable products.

  However, the fact that most of the products in 
our broad range are also sold unbranded in the 
retail setting, and with the launch of our Better 
Choices™ initiative, the pace of the transition 
towards sustainable choices is likely to remain 
quite manageable.

 Decreased

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49

 
 
 
 
4imprint Group plc Annual Report and Accounts 2022

STAKEHOLDER ENGAGEMENT

The following disclosure 
describes how the Directors 
have had regard to the 
matters set out in section 
172 (1) (a) to (f) and forms the 
Directors’ statement required 
under section 414CZA of the 
Companies Act 2006.

Section 172 Statement
4imprint’s key stakeholders and outcomes are set out along 
with our Business Model on pages 18 and 19. Our Board 
members understand and embrace the responsibility of 
balancing the interests of this wide stakeholder base. A 
strong and distinctive culture encouraging responsible 
practice has been deeply embedded at all levels of 
our business for many years (see page 21). Our team 
members observe clear guiding principles that drive ethical 
interactions with, and generate positive outcomes for, our 
key stakeholders.

The Board of 4imprint sets the tone by monitoring, nurturing 
and reaffirming these principles, and demonstrating, through 
its discussions and actions, that the interests of stakeholders 
are central to its decision-making. Within this framework, the 
Directors discharge their duties by monitoring and assessing 
stakeholder interests in two primary ways:
(i)  Regular information flow from the 

Executive Directors.  
The Executive Directors are directly involved in day-to-day 
business operations as a result of a flat organisational 
structure and a business model conducted from 
centralised facilities. The Non-Executive Board members 
receive regular written and verbal business updates from 
the Executive Directors via monthly reports, face-to-face 
at regular Board meetings and between Board meetings 
as required.

(ii)  Direct engagement of Board members.  

Directors are expected, where appropriate, to engage 
directly with, or on behalf of, stakeholders. In particular, 
the Chairman, Senior Independent Director, Board 
Committee Chairs and ‘Employee Voice’ Director seek to 
understand the needs and priorities of each stakeholder 
group and are encouraged to engage independently with 
stakeholders depending on subject matter and context.

The Directors consider the interests of each of our key 
stakeholder groups when considering their duties under 
S172 and take into account the information gathered 
through engagement with these stakeholders when 
determining the Group’s strategies and key decisions 
(see page 62).

A summary of our stakeholder engagement activities, 
(together with the issues and factors the Directors have 
considered in respect of our stakeholders in complying with 
section 172 (1) (a) to (f)) is set out in the following tables.

50

Team members

WHAT’S IMPORTANT

Investment in our people is a key driver of our competitive 
advantage (see Strategic Objectives on page 10). We can 
only deliver a remarkable customer experience if we 
have exceptional team members who subscribe to our 
principles and values. We engage with our team members 
to ensure that we are fostering a safe, diverse and 
inclusive environment that they are happy to work in and 
a culture that they identify with. See pages 21 to 23 for 
further discussion on people and culture.

ENGAGEMENT

 – Open and honest culture involving regular 

communications/updates with team members, whether 
in-person, via our in-house social media platform or by 
email/video call for team members working from home
 – Competitive, merit-based compensation, excellent benefits 
package and opportunity for an easily understood, results-
based bonus

 – Ability to participate in the Group’s success through bonus 

plans and share ownership (ESPP and SAYE plans)
 – Wide range of training and development opportunities 

 –

 –

available for team members (see Sustainability on page 22)
The Executive Directors are based at the Oshkosh site and 
have regular interaction with team members, including 
regular updates from the CEO
Site visits by Chairman and NEDs, as appropriate, usually 
including an annual two-day visit and strategy review in 
Oshkosh (see page 55)

DECISIONS, ACTIONS AND OUTCOMES

 – Re-affirmed the Board’s commitment to a people-led 

approach, prioritising the welfare, health and safety of 
our team members

 – Conducted an extensive, externally facilitated employee 

survey, leading to further investment in and 
development of enhanced work from home capabilities

 – Development and cultivation of 4imprint culture and 

working environment in accordance with DEI principles 
(see pages 21 to 23)

 – Re-calibration of productivity-based pay matrices in 
2022 and competitive pay raises for other positions
 – Continuing good participation rates in US employee 

share ownership (ESPP) plan

 – Regular input from the NED with responsibility 

for championing the interests of team members 
(‘Employee Voice’)
Low staff turnover rates; a good result in the context of 
very tight labour markets

 –

 – Paid a one-off bonus of $1,000 to every team member 
in recognition of their above and beyond contribution 
throughout 2022 but particularly during periods 
of very strong order intake and acute stress in the 
second half of the year

 
4imprint Group plc Annual Report and Accounts 2022

Customers

Suppliers

WHAT’S IMPORTANT

WHAT’S IMPORTANT

Our purpose (see inside front cover) revolves around 
providing relevant, quality promotional products to 
our customers to help them convey their message. 
Our customers rely on us to make them and their 
organisations look good.

ENGAGEMENT

 –

Emphasis on providing remarkable customer service 
within a culture of continuous improvement (see 
page 3) 

 – Guiding each customer to their ‘perfect product’; 

product quality, safety, price and range development 
(see page 15)

 – Regular customer surveys
 – Periodic extensive customer market research projects 
Team members empowered to make decisions in the 
 –
customer’s interest, and managers (up to and including 
CEO) available to address customer concerns 
 – Responsible use and security of personal data

DECISIONS, ACTIONS AND OUTCOMES

 – Continued development of the marketing mix, 

including additional investment in brand marketing, 
to resonate with shifts in customer perceptions 
and requirements 

 – Ongoing development of a curated, easy-to-access 
range of products allowing customers to make 
informed decisions over what they purchase (see 
pages 16 and 17)

 – Renewed focus on service quality; this was particularly 

important in the second half of 2022 given the 
stresses caused by the very strong order intake 
levels experienced

 – Continued focus on ethical sourcing and product 

safety/compliance (see page 24)

 – Ongoing development of the Better Choices™ 

range highlighting promotional products that have 
sustainable attributes, giving our customers the 
ability to research product features and supplier 
standards and certifications related to sustainability, 
environmental impact, workplace culture and more 
(see page 33)

Our suppliers are integral to the ‘drop-ship’ pillar of our 
business model, allowing us to provide the remarkable 
customer service and efficient, on-time delivery of 
great products that meet the functional, safety and 
environmental requirements that are essential to the 
success of the business. Our supplier relationships are 
discussed in more detail on page 24.

ENGAGEMENT

 – Regular meetings, information sharing and site visits 

 –
 –

with our tier 1 domestic suppliers
Supplier agreements and expectation setting
4imprint Social & Ethical Principles Statement and 
Modern Slavery Statement
4imprint Supply Chain Code of Conduct

 –
 – Cooperation with suppliers in marketing campaigns

DECISIONS, ACTIONS AND OUTCOMES

 – Worked closely with our suppliers to maintain the 
supply of products to service the extremely strong 
demand seen in the second half of 2022
Focus on product range development in the context 
of a rapidly changing product mix, including further 
development of exclusive and ‘own-brand’ products
 – Retained and delivered on our commitment to paying 

 –

 –

all suppliers promptly to terms
4imprint’s Social & Ethical Principles Statement was 
updated and reissued in 2022

51

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4imprint Group plc Annual Report and Accounts 2022

STAKEHOLDER ENGAGEMENT CONTINUED

Community

Pension Plan Trustee 
and members

WHAT’S IMPORTANT

WHAT’S IMPORTANT

Most of our team members live locally to our primary 
4imprint facilities, so it is clearly in our interests to have 
a positive influence in our local communities. This begins 
with stable and competitively remunerated employment, 
extending to involvement in many community activities. 
Our community involvement initiatives are described 
more fully on pages 23 and 24.

ENGAGEMENT

 – Paid time off work for our team members to 

 –

volunteer for a local charity or non-profit organisation
Support for and sponsorship of many local 
organisations, events and good causes

 – Donations of promotional products for events
one by one® charitable giving programme
 –

DECISIONS, ACTIONS AND OUTCOMES

Impact of 4imprint volunteers in the community

 –
 – Charitable donations – over 2,500 one by one® 

charitable grants made in 2022

 – Using the power of promotional products to spread 

 –

the message
4imprint’s profile and reputation in the local 
community enhanced, improving our ability to attract 
and retain high-quality, locally-based team members 
in very tight labour markets

The Group sponsors a legacy defined benefit pension 
plan (the “Plan”). We are fully committed to satisfying our 
pension obligations in full, with the aim of full funding 
and complete de-risking of the remaining liability (see 
page 36).

ENGAGEMENT

 – Regular interaction with the Trustee of the Plan
 – Regular advice from our own pension consultants
 – Periodic evaluation of Plan funding

DECISIONS, ACTIONS AND OUTCOMES

 – Board updates on Plan funding level and pension 

matters generally

 – Contributions paid into the Plan at the level agreed 

with the Trustee throughout 2022

 – Plan funding level on target to support well-

established and agreed ‘endgame’ for the Plan, 
leading to full funding on a buyout basis by mid-2024

52

4imprint Group plc Annual Report and Accounts 2022

The Strategic Report was 
approved by the Board on 
14 March 2023.

KEVIN LYONS-TARR 
CHIEF EXECUTIVE OFFICER 

DAVID SEEKINGS
CHIEF FINANCIAL OFFICER

Shareholders

WHAT’S IMPORTANT

We aim to attract Shareholders whose requirements 
are aligned with our strategic objectives, and who are 
interested in a long-term holding in our Company. 
This involves a good understanding of our strategic 
objectives, our business model and our culture.

ENGAGEMENT

Our key Shareholder engagement activities are:
 – Annual Report and Accounts
 –
Investor Relations website
 – Annual General Meeting (AGM)
 – Results announcements, investor roadshows and 

periodic trading/performance updates (CEO and CFO)

 – Meetings and calls throughout the year with 

existing and potential investors, including ESG/
Compliance departments

 – Meetings with the Chairman, NEDs and Company 

Secretary as required

DECISIONS, ACTIONS AND OUTCOMES

 –

 –

Frequent communication and active governance at 
Board level
Timely communications to the market of strong 
financial performance including two unscheduled 
RNS market updates during 2022

 –

 – Detailed Board review and re-affirmation of organic 
growth strategy and evolution of the marketing 
portfolio including expanding investment in 
brand advertising
Shareholder register and investor relations activity 
regularly reviewed by the Board
Emphasis on culture, ethics and sustainability in 
Board discussions
Interim and final dividend payments increased in line 
with trading performance
Special dividend proposed in line with the Group’s 
balance sheet funding and capital allocation policies

 –

 –

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4imprint Group plc Annual Report and Accounts 2022

CORPORATE GOVERNANCE REPORT

A sustainable, 
growing business 
reflecting our 
identity and 
values

Chairman’s introduction 
On behalf of the 
Board of 4imprint 
Group plc, I am 
pleased to introduce 
the 2022 Corporate 
Governance Report.

5454

4imprint Group plc Annual Report and Accounts 2022

The Board remains committed to strong and appropriate 
corporate governance, supporting the principles and 
provisions contained in the UK Corporate Governance 
Code 2018 (the “Code”). I am pleased to confirm that in 
the 2022 financial year, 4imprint Group plc has complied 
with the Code in full.

This Corporate Governance 
Report contains:
 – Details of the Board of Directors
The Statement on Corporate 
 –
Governance
The Report of the Nomination 
Committee
The Report of the Audit Committee
The Report of the Remuneration 
Committee 
The Directors’ Report

 –
 –

 –

 –

During 2022 the Board has prioritised 
supporting the leadership team in 
dealing with the challenges posed by 
the rapid recovery in demand during 
the year, as the adverse impacts of 
the pandemic lessened, leading to 
the delivery of an exceptionally strong 
2022 financial performance. Significant 
time has been devoted to discussion 
on how best to bolster the resources 
and infrastructure required for the 
Group’s operations to scale efficiently 
to the next level. Concurrently, we 
have remained cognisant of our 
governance responsibilities.

In November 2022 the Board held 
its annual strategy review and Board 
meeting at the 4imprint facilities in 
Oshkosh, Wisconsin. For the newer Board 
members this was their first in-person 
visit to the US business, and the first visit 
for all UK Board members since before 
the pandemic. 

The Board members were impressed to 
see the progress that had been made in 
expanding the activities at the Oshkosh 
distribution centre and to review the 
plans for the newly acquired screen-
printing business. 

This visit also presented an opportunity 
for the Board to experience and 
understand more about the Group’s 
ESG initiatives, from the solar array 
project at the distribution centre, which 
was commissioned during the year, 
to smaller scale initiatives within the 
facilities. Additionally, the Board has 
continued to support management 
in prioritising the interests of team 
members, a key element of the 4imprint 
culture. The Board fully endorsed the 
executives’ recommendation to make a 
‘special bonus’ payment in September 
2022, to recognise and reward team 
members for their extraordinary efforts 
in helping to achieve the outstanding 
performance for 2022. 

Further details on ESG can be found in 
the Sustainability section on pages 20 to 
33 of the Strategic Review.

I am extremely proud of the Board’s work 
in 2022 in support of the executive and 
leadership teams in transitioning the 
business from post-pandemic recovery 
to the delivery of unprecedented order, 
revenue and profit growth by the 
close of the year. My fellow Directors 
have maintained diligent corporate 
governance standards throughout the 
year, and I would like to thank them 
for their continued commitment and 
contribution to 4imprint.

PAUL MOODY
CHAIRMAN
14 March 2023

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4imprint Group plc Annual Report and Accounts 2022

BOARD OF DIRECTORS

PAUL MOODY 
NON-EXECUTIVE CHAIRMAN

KEVIN LYONS-TARR 
CHIEF EXECUTIVE OFFICER

Appointed as a Non-Executive Director in February 2016 
and became Non-Executive Chairman in December 2016.
Paul currently serves on the Board of Card Factory plc as 
Non-Executive Chairman. He was previously Non-Executive 
Chairman of Johnson Service Group plc and a Non-Executive 
Director of Pets at Home Group plc. Paul has extensive 
public company experience spending 17 years at Britvic plc, 
including the last eight years as Chief Executive. Prior to that, 
he held a number of senior appointments in sales and HR, 
with companies including Grand Metropolitan plc and Mars.

Appointed as Executive Director in June 2012 
and became Chief Executive Officer in March 2015.
Based in Oshkosh, Wisconsin, Kevin has been with the 
business since 1991, serving in several capacities, including 
Chief Information Officer and Chief Operating Officer. He 
was appointed President of the Direct Marketing business 
in 2004 and has led its substantial growth since then.

DAVID SEEKINGS 
CHIEF FINANCIAL OFFICER

JOHN GIBNEY n  n  n 
INDEPENDENT NON-EXECUTIVE DIRECTOR

C
C

Appointed as Chief Financial Officer in March 2015.
David is a Chartered Accountant, having trained and 
qualified with KPMG. David has been with the 4imprint 
Group since 1996, initially as Group Financial Controller, 
moving to the USA in 2000 to become Chief Financial Officer 
of 4imprint Direct Marketing, based in Oshkosh, Wisconsin.

Appointed as a Non-Executive Director in March 2021.
John currently serves as a Non-Executive Director and 
Chair of the Audit Committee at C&C Group plc. John is a 
Chartered Accountant who has extensive public company 
experience, having served for 17 years as Chief Financial 
Officer of Britvic plc, a leading European soft drinks 
business, where he was responsible for finance, legal, 
estates, risk management, quality, safety and environment 
and procurement. Prior to joining Britvic, John was Senior 
Corporate Finance & Planning Manager for Bass plc, and 
prior to that role, Finance Director and subsequently Deputy 
Managing Director of Gala Clubs. John has previously been 
a Non-Executive Director and Chair of the Audit Committee 
at PureCircle PLC and Dairy Crest PLC.

56

4imprint Group plc Annual Report and Accounts 2022

Committees:
n Audit Committee

n Nomination Committee

n Remuneration Committee

n Chair
C

CHARLES BRADY n   n  n 
SENIOR INDEPENDENT NON-EXECUTIVE DIRECTOR

C
C

CHRISTINA (TINA) SOUTHALL n   n  n 
C
INDEPENDENT NON-EXECUTIVE DIRECTOR

Appointed as a Non-Executive Director in June 2015. 
Charles is a solicitor and was the founder and Managing 
Director of Central Law Training Limited which, during his 
leadership between 1987 and 2002, became the largest 
provider of post-qualification legal training in the UK. 
Wilmington plc, a company listed on the London Stock 
Exchange, acquired Central Law Training in 1999. Charles 
remained with the business becoming Chief Executive of 
Wilmington plc in 2002, a post which he held until 2014. 
Charles has also served as a Non-Executive Director of both 
Hatton Blue Limited, a start-up IT company, and the PPA 
(Professional Publishers Association).

Appointed as a Non-Executive Director in May 2019. 
Tina is the Chair of the Bally’s Foundation in the UK and 
the former Executive Vice President – People for Bally 
Interactive, a NYSE listed company operating some of the 
world’s biggest casinos, iGaming and sports media sites. 
Prior to this, Tina held executive sales and marketing roles 
at Vodafone Group Plc, culminating in her appointment as 
Regional Director, Northern Europe for Vodafone Global 
Enterprise, and she served as a long-standing Trustee 
of The Vodafone Foundation. Prior to joining Vodafone, 
Tina held senior positions at Avis Europe and at the RAC.

LINDSAY BEARDSELL 
INDEPENDENT NON-EXECUTIVE DIRECTOR

JAZ RABADIA 
INDEPENDENT NON-EXECUTIVE DIRECTOR

Appointed as a Non-Executive Director in September 2021.
Lindsay is currently Executive Vice President and General 
Counsel at Tate & Lyle plc, the global supplier of food and 
beverage ingredients, which she joined in 2018. In addition 
to her extensive legal and governance background, Lindsay 
brings a breadth of commercial experience, both in the UK 
and internationally, having previously worked as General 
Counsel at Ladbrokes Coral plc, SuperGroup plc and 
Gazprom Energy Group. She is a graduate of European 
Law from the University of Warwick.

Appointed as a Non-Executive Director in September 2021.
Jaz is a Chartered Energy Manager with over 15 years 
of experience in energy, recycling and sustainability 
roles. She is currently Head of Responsible Business and 
Sustainability at Just Eat Takeaway.com, an online food 
order and delivery service, which she joined in December 
2021. Prior to this she was Director of Energy, Sustainability 
and Social Impact at WeWork and she has also held senior 
positions at Starbucks Coffee Company and Sainsbury’s 
Supermarkets Ltd. In 2015 Jaz was awarded an MBE for 
services to sustainability in the energy management sector 
and promoting diversity amongst young people in the 
STEM sectors.

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4imprint Group plc Annual Report and Accounts 2022

STATEMENT ON CORPORATE GOVERNANCE

Statement of compliance with the UK Corporate 
Governance Code
The Board supports the principles and provisions of the UK 
Corporate Governance Code 2018 (the “Code”). The Code sets out 
guidance on how companies should be directed and controlled to 
follow good governance practice. Companies listed in the UK are 
required to disclose how they have applied the main principles 
and whether they have complied with the Code’s provisions 
throughout the financial year. Where the provisions have not 
been complied with, companies must provide an explanation. 

For the year ended 31 December 2022, the Board considers  
that the Company has complied with the provisions of the Code.

The 2018 Code is publicly available on the FRC website.

Role of the Board
The primary responsibility of the Board is to promote the long-
term success of the Company and to look after the interests 
of all of its stakeholders. The Board has responsibility for 
the management, direction and performance of the Group 
and is committed to delivering the Group’s strategy through 
meaningful engagement with all stakeholder groups. 

The Board is also responsible for determining risk appetite, 
establishing procedures to manage risk and overseeing the 
Group’s internal control framework. This involves undertaking 
appropriate assessments of the Group’s emerging and principal 
risks, monitoring the Group’s risk management and internal 
control systems and reviewing their effectiveness. The Board 
is assisted in fulfilling these responsibilities by the Audit 
Committee and the Business Risk Management Committee. 
The aim of these procedures is to manage and mitigate the risk 
of any failure to meet business targets and can only provide 
reasonable and not complete assurance against such failures.

The Board is the decision-making body for all matters material 
to the Group’s finances, strategy and reputation. The powers 
of the Company’s Directors, as well as the rules relating to 
the appointment and removal of Directors, are set out in the 
Company’s Articles of Association, which can be found on 
the Company’s website at https://investors.4imprint.com/
governance/company-documents/.

The Chairman is responsible for leadership of the Board and 
ensuring its effectiveness. The Chairman promotes a culture 
of openness and debate, ensuring that each Board member 
is given opportunity to contribute their views to each topic 
under discussion. 

Board composition and structure
As at the date of this report, the Board comprised eight 
members, namely the Independent Non-Executive Chairman, 
five Independent Non-Executive Directors and two Executive 
Directors, being the Group Chief Executive Officer and the 
Group Chief Financial Officer. The biographies of the Directors 
can be found on pages 56 and 57. 

The Board is satisfied that there is sufficient balance between 
Executive and Non-Executive Directors on the Board to ensure 
that no one individual has unfettered decision-making powers 
and that the Board has the appropriate balance of skills, 
experience, independence and knowledge of the Group to 
enable it to discharge its duties and responsibilities effectively. 

Having undertaken a review of the Non-Executive Directors’ 
outside commitments, the Board is satisfied that all Non-
Executive Directors have sufficient time available to allocate to 
the Company in order to discharge their duties effectively.

58

The role of the Non-Executive Directors includes: assisting 
in the development of strategy; monitoring the integrity of 
financial information and systems of risk management; reviewing 
the performance of management including the alignment of 
performance with Company culture and values; assisting the 
Company in engaging effectively with all its stakeholders; and 
determining the appointment, removal and remuneration of 
Executive Directors. 

The current Non-Executive Directors have letters of appointment 
for three years from 1 February 2022 for Paul Moody, 8 May 
2022 for Tina Southall, 8 March 2021 for John Gibney, 11 June 
2021 for Charles Brady, and 1 September 2021 for Lindsay 
Beardsell and Jaz Rabadia. These letters are available for 
inspection by any person at the Company’s registered office 
during normal business hours and also at the Annual General 
Meeting (AGM). 

Operation of the Board
The Board has a formal schedule of matters reserved for its 
decision. This schedule was updated during 2020 to reflect 
the recommendations of the FRC’s Guidance on Board 
Effectiveness and the requirements of the Code. The schedule 
was re-considered and approved by the Board at its meeting 
on 13 December 2022. 

The schedule of matters reserved for the Board includes, but 
is not limited to:
 – Considering and approving the Group’s purpose, values 

and strategic aims and objectives.

 – Overseeing the Group’s operations, management 

and performance.

 – Approving any changes to the Group’s capital, corporate 

or management structures.

 – Approving Interim and Final results announcements and 

the Annual Report and Accounts.

 – Approval of dividend policy, declaration of interim dividend 

and recommendation of final dividend.

 – Maintaining a sound system of internal control and 

risk management.

 – Approval of major capital expenditure and 

 –

commercial agreements.
Ensuring effective communications with Shareholders and 
the market.

 – Overseeing Board structure, membership and continuity.
 – Determining the Remuneration Policy for Directors, 

Company Secretary and senior executives.

 – Approving delegation of authority to Board Committees and 

 –

executive management.
Ensuring that appropriate corporate governance procedures 
are in place.

 – Approval of Group policies and statements.
 – Review and approval of any other matter likely to have a 

material impact on the Group.

The Board delegates other specific responsibilities to its 
principal Committees the Audit Committee, the Nomination 
Committee and the Remuneration Committee. The details of the 
Board Committees and their activities are set out on pages 63 
to 86. 

The Board is ultimately responsible for oversight of the 
Group’s environmental initiatives and climate-related risks and 
opportunities, including oversight of the Group Environmental 
Committee. Further details regarding governance in this area are 
given in the Sustainability section on page 25.

 
4imprint Group plc Annual Report and Accounts 2022

The Board delegates day-to-day management of the Group to 
the Executive Directors. Detailed management accounts and 
operational reports are distributed to the Board on a monthly 
basis, in addition to information prepared for presentation at 
regular Board meetings.

The Board has at least six scheduled meetings per year 
and additional Board meetings are convened as and when 
required. In 2022 the Board had eight regular meetings and 
two supplementary meetings. The supplementary meetings 
were convened at short notice to address the need to make two 
unscheduled Trading Updates (in May and July 2022) as a result 
of strong trading performance meaning that financial forecasts 
for the full year were above analysts’ consensus. 

Board and Committee meetings have predominantly been 
held in person at the 4imprint London office during 2022 with 
the UK-based Directors physically present. The November 
2022 Strategy Day and Board meeting was held at the offices 
of 4imprint Inc, Oshkosh, Wisconsin, with all Board members 
physically present. 

A table detailing the number of Board and Committee meetings 
held during the period and attendance by Directors at those 
meetings is set out below:

Number of meetings in 2022

P. Moody
K. Lyons-Tarr
D. Seekings
L. Beardsell 
C. Brady
J. Gibney 
J. Rabadia
C. Southall

*   By invitation.

Scheduled
Board 
meetings

Supplementary
Board 
meetings

Audit 
Committee 
meetings

Nomination
Committee 
meetings

Remuneration 
Committee 
meetings(i)

8

8
8
8
8
8
8
8
8

2

2
2
2
1
1
2
1
1

2

2*
2*
2*
2*
2
2
2*
2

2

2*
2*
2*
2*
2
2
2*
2

2

2*
2*
2*
2*
2
2
2*
2

(i)   None of the Executive Directors were present at the time at which the Remuneration Committee considered and made decisions regarding the remuneration of the 

Executive Directors.

All Board and Committee meetings are minuted by the Company 
Secretary and these minutes are formally approved at the 
following Board meeting. Board minutes contain details of the 
Directors’ decision-making processes and any concerns raised 
by Directors. 

Board Committees
The Board has three permanent Committees being the Audit 
Committee, the Nomination Committee and the Remuneration 
Committee. Other than the Committee members, further 
participants may attend by invitation of the Committee. Each 
Committee’s roles and responsibilities are set out in formal 
terms of reference which were re-considered and approved by 
the Board at its meeting on 13 December 2022. Reports from 
each of these Committees are provided on pages 63 to 86.

Board information and support
The Chairman, in conjunction with the Company Secretary, 
ensures that the Board receives accurate, timely and clear 
information. In advance of each meeting, the Board receives 
an agenda for the meeting, minutes of the previous meeting, 
detailed financial information on the performance of the 
business and items for discussion. This enables the Directors to 
make informed decisions on the corporate and business issues 
under consideration. Additionally, all Directors have access to 
senior management should they require additional information 
on the items to be discussed. 

The Company provides resources, as appropriate, to enable 
Directors to update their skills and knowledge, including an 
induction programme for new Directors joining the Board. 
Independent professional advice is available to all Directors as 
required, at the Company’s expense. All Directors have access 
to the advice and services of the Company Secretary and may 
address issues to the Senior Independent Non-Executive 
Director, if required. The Non-Executive Directors meet from 
time to time without the Executive Directors being present.

Directors’ conflicts of interest
The Companies Act 2006 codifies the duty of the Directors to 
avoid a situation in which they have, or could have, an interest 
that conflicts, or may possibly conflict, with the interests of the 
Company. A Director will not be in breach of that duty if the 
relevant matter has been authorised in accordance with the 
Articles of Association by the other Directors. Each Director 
has confirmed that they are aware of the need to notify the 
Company of any potential conflict of interest. 

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4imprint Group plc Annual Report and Accounts 2022

STATEMENT ON CORPORATE GOVERNANCE CONTINUED

Board activities in 2022

Strategy
 – Consideration, challenge and approval of the Group’s 

continuing organic growth strategy. 

 – Discussion of potential future strategic targets now 

that the long-standing target of $1bn in Group revenue 
has been achieved.

 – Consideration of the infrastructure and people 
investment requirements of a large and rapidly 
growing business.

 – Consideration and approval of the continued re-

shaping of the marketing portfolio and expanding 
investment in brand advertising.

 – Consideration of the interest of all team members, 
including support of work from home and hybrid 
working arrangements. 

 – Consideration of environmental initiatives to support 

the Group’s CarbonNeutral® status and reduce reliance 
on carbon offset products. 

Finance
 – Review and approval of full year and half year results.
 – Review and approval of 2023 budget and three-year 

plan including scenario planning.

 – Consideration and approval of unscheduled RNS 
market updates to ensure strong in-year financial 
performance communicated to the market as timely 
and appropriate. 

 – Approval of dividends paid in 2022. 

Throughout the period ending 31 December 2022 and in 
accordance with provision 28 of the Code, the Board has carried 
out a robust assessment of the principal risks and uncertainties 
and the possible longer-term emerging risks facing the Group, 
including those that would threaten its business model, future 
performance, solvency or liquidity. This is described in the 
Principal Risks & Uncertainties section on pages 41 to 49.

The Board has assessed the future prospects of the Group in 
accordance with provision 31 of the Code. Based on the results 
of this analysis, the Board has a reasonable expectation that 
the Group will be able to continue in operation and meet its 
liabilities as they fall due over the three-year period of their 
assessment. Details of the assessment performed by the Board, 
including an assessment of those risks most likely to impact the 
Group’s future prospects and viability, have been set out on 
pages 38 to 40.

Board Effectiveness Review
The Code requires the Board to conduct an external evaluation 
of the performance and effectiveness of the Board and its 
Committees every three years. During 2022 an external 
independent Board Effectiveness Review (the “Review”) was 
undertaken, led by Trusted Advisors Partnership Ltd (TAP). The 
Review included a bespoke detailed questionnaire, completed by 
each Board member and the Company Secretary, with the aim 
of identifying and weighting the themes, activities and priorities 
that merited further discussion. This was followed up with 
qualitative one-to-one interviews with each Director. 

60

Governance
 – Review and discussion of Company culture as working 
from home and hybrid working arrangements evolve, 
including reports from the Employee-Voice NED.

 – Oversight of Group environmental initiatives.
 –
 – Review of Group’s key corporate policies and 

External Board Effectiveness Review.

procedures, matters reserved for the Board and 
Terms of Reference of Committees.

 – Annual Board visit to principal business in Oshkosh.

Risk management
 – Review of principal risks and uncertainties.
 – Regular review of Group risk matrix and internal 

control procedures, including reports from the Group 
Business Risk Management Committee.
 – Regular review of longer-term emerging risks.
 – Development of ‘SOX-equivalent’ process and control 
documentation to address the potential requirements 
of BEIS proposals.

 – Oversight and review of initiatives to deal with 

increasing cyber security risks. 

TAP presented their conclusions and recommendations to the 
Board for discussion at the September 2022 Board meeting, 
which were then considered as part of the setting of new Board 
objectives for 2023.

The Review identified the following areas of strength:
 –

The Board operates to a highly effective standard in all areas 
that were under review. There is a healthy balance between 
a harmonious, collegial and supportive Board, and one that 
is prepared and confident to provide challenge and scrutiny 
to executive management. 
The Board remains confident that it is working to a 
commonly understood purpose, vision and strategy that has 
delivered success in accelerating the return of the business 
to pre-pandemic levels of growth. 
The Board composition is well balanced with a cohort of 
experienced, capable and engaged Non-Executive Directors 
who are able and willing to fulfil their responsibilities. The 
more recent Non-Executive Director appointments have 
brought in subject matter experts in governance, regulation 
and ESG, in addition to satisfying an ambition for the Board 
to become increasingly diverse. 
The Board is constructive, respectful, and allows for open 
and honest discussion and debate. There is strong evidence 
of healthy knowledge sharing.
The Board Committees are well chaired, experienced and 
operate effectively.

 –

 –

 –

 –

4imprint Group plc Annual Report and Accounts 2022

Taking into account the feedback from the Review, the Board set the following collective objectives in January 2023 for the year 
ahead. These objectives are subject to regular review:

2023 Objectives

Commentary

Strategic priorities

Provide leadership and mentoring to support the Executive Directors and management to realise 
the key strategic priorities for 2023 including:

•  Oversight of the continuing organic growth of the business through increasing market share. 
•  Further evolving the marketing mix and continuing the investment in brand advertising.
•  Continued development of the business infrastructure and talent required to support significant 

further growth, whilst maintaining or enhancing the 4imprint culture.

•  Regularly reviewing the Group’s longer-term strategic options in anticipation of changes 

to investor composition, the Group’s ambition for growth, evolving regulation and further 
unanticipated changes to market fundamentals.

Succession planning

•  Support the further development of plans for internal successor candidates for Executive 

Director roles.

•  Support the Executive Directors as they seek to expand the depth and breadth of experience of 
the management team to address gaps identified and meet the evolving needs and priorities of 
the growing business.

•  Support senior management as they expand and develop their teams to deal with the growth of 

the business and anticipated additional regulatory requirements.

Internal controls 
and corporate 
governance reform 
readiness 

•  Continue to support management in the development of systems and reporting mechanisms 

that will be necessary to address the governance responsibilities likely to be required under the 
evolving BEIS proposals.

•  Regular review of the requirement for Internal Audit and what form this might take (see page 70). 

ESG

Provide support and challenge to management in the following key areas:

•  The continuation of ESG initiatives, including the development of a range of products with 

verified sustainability characteristics.

•  Evolution of the very strong culture and values of our Group.
•  The development of a net zero emissions target and further ESG-related KPI measurements.

In addition to the external evaluation, the Board reflected on the achievement of the objectives adopted for 2022 as a result of the 
previous year’s internal evaluation.

2022 Objectives

Commentary

Succession 
planning and senior 
management team 
engagement

•  Development plans have been discussed for potential internal successor candidates for the 

Executive Directors. Additional resource has been added to release time for potential internal 
candidates to build their broader Company knowledge and address knowledge/skill gaps.

•  The Board visit to Oshkosh in November 2022 allowed the NED group to engage face-to-face with 
senior management, enhancing their perception of the talent strength and depth in the Group. 

ESG focus and 
initiatives

•  The Board has overseen continued progress in relation to developing and executing its 

sustainability strategy. 

•  The solar array at the Oshkosh distribution centre is now fully operational and is likely to 

generate over 40% of the site’s electricity requirements. 

•  The Board endorsed senior management’s plans to consider further decarbonisation initiatives 

resulting in reduced reliance on carbon offset products to maintain CarbonNeutral® status.
•  The range of products offered through the Better Choices™ programme has been expanded 

throughout 2022 and will continue as demand for products with verified sustainability 
credentials gains momentum.

BEIS (UK Government 
corporate reform 
proposals) planning 

•  The Board has supported management in preparing for the increased governance 

responsibilities likely to be required under the BEIS proposals. 

•  Detailed documentation of processes and controls is under way in both the UK and US.
•  Regular discussion and updates on developing aspects of likely corporate governance reform.

Post-pandemic 
recovery

•  Throughout 2022, Board members were closely and regularly engaged in supporting the 

Executive Team as they sought to manage the challenges arising from the post-pandemic surge 
in demand. This resulted in additional Board meetings to discuss the rapid improvement in the 
financial results, resulting in two unscheduled RNS trading updates in the year.

61

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4imprint Group plc Annual Report and Accounts 2022

STATEMENT ON CORPORATE GOVERNANCE CONTINUED

In December 2022 the Senior Independent Director undertook 
an assessment of the performance of the Chairman throughout 
2022. This assessment took the form of individual interviews 
between the Senior Independent Director and each Board 
member, excluding the Chairman, and the feedback from 
the assessment was presented in a report to the Board and 
discussed at its December 2022 meeting. The feedback on the 
Chairman was positive and complimentary with Board members 
being fully satisfied with his performance during 2022.

Corporate Governance Policies
The following Corporate Governance Policies were reconsidered 
and approved by the Board at a meeting on 13 December 2022.
 – Anti-bribery, Financial Crime and Sanctions Policy.
 – Disclosure Policy.
 – Dealing Policy and Code.
 – Whistleblowing Policy.
 – Competition Compliance Policy.

In addition, the following Company Statements were 
reconsidered and approved by the Board at a meeting on 
18 January 2023. Copies of these statements can be found on 
our IR website at http://investors.4imprint.com.
 –
 –
 – Diversity, Equity and Inclusion Principles Statement.
 – Modern Slavery Statement in respect of the financial year 

Environmental Principles Statement. 
Social & Ethical Principles Statement.

ended 31 December 2022. 

The Board is committed to guarding against any form of 
modern slavery or human trafficking taking place in any part 
of its business operations or in the Group’s supply chains. In 
accordance with section 54(1) of the Modern Slavery Act 2015, 
our slavery and human trafficking statement is published 
annually on the Company’s website and can be found at 
https://investors.4imprint.com/modern-slavery-statement/. 

Engagement with stakeholders
The Board is committed to its responsibilities to all of its 
stakeholders, including Shareholders, team members, 
customers, suppliers, the communities in which it operates 
and the Pension Plan Trustee and members, and strives to 
ensure effective engagement with, and encourage participation 
from, each of these groups. The Directors are mindful of these 
responsibilities and consider them as part of their decision-
making process. The Companies Act 2006 s172 statement on 
pages 50 to 53 sets out how the Board has engaged with these 
different stakeholder groups.

62

4imprint Group plc Annual Report and Accounts 2022

NOMINATION COMMITTEE REPORT

Members and attendance

Tina Southall (Chair)

Charles Brady

John Gibney 

2/2

2/2

2/2

Chair’s overview
As Chair of the Nomination Committee (the “Committee”), 
I am pleased to present my report for 2022. The focus of the 
Committee in 2022 has been the continuing induction process 
for the newer Non-Executive Directors who were recruited in 
2021 and on the further development of succession planning 
for the Executive Directors. 

2022 HIGHLIGHTS

 Continued the induction process for the newer  
Non-Executive Directors including a visit to the Oshkosh 
site and engagement with members of the senior 
management team.
   Reviewed and discussed plans to strengthen senior 
management resource in the context of rapid growth of 
the business in 2022, including the recruitment of a US 
General Counsel.

  Developed plans and actions for succession planning for the 

Executive Directors and senior management team.
    Reviewed diversity, equity and inclusion (DEI) initiatives in 
the year.

2023 PRIORITIES

  Continue to support the Executive Directors as they seek to 
strengthen further the skills, experience and balance of the 
senior management team.
    Develop further opportunities for Board engagement with 
members of the senior management team to allow for more 
informed talent planning.
 Implement actions for succession planning for the Executive 
Directors and senior management team.
   Support the further development of specific DEI initiatives.

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4imprint Group plc Annual Report and Accounts 2022

NOMINATION COMMITTEE REPORT CONTINUED

Responsibilities of the Nomination Committee
The responsibilities of the Nomination Committee include: 
 – Reviewing the structure, size and composition (including 

the skills, knowledge, experience and diversity) of the Board 
and making recommendations to the Board with regard to 
any changes.
Ensuring plans are in place for orderly succession to Board 
and senior management positions and overseeing the 
development of a diverse pipeline for succession.
Identifying and nominating candidates for the approval of 
the Board to fill Board vacancies as and when they arise.

 –

 –

 – Making recommendations to the Board concerning 

membership of the Audit and Remuneration Committees, 
and any other Board Committees as appropriate, in 
consultation with the Chair of those Committees.

The Nomination Committee ensures that Directors are 
appointed to the Board on merit, against objective criteria and 
with due regard to ensuring that the Board shows a balance of 
skills, knowledge and experience. The Nomination Committee 
has terms of reference which were considered and approved by 
the Board at its meeting on 13 December 2022. These terms of 
reference are available for inspection on the Company’s website.

Composition of the Nomination Committee
I have chaired the Nomination Committee since 18 May 2021, 
and I am an Independent Non-Executive Director. The other 
members of the Committee during the period were Charles 
Brady, the Senior Independent Non-Executive Director; 
and John Gibney, an Independent Non-Executive Director. 
Paul Moody, the Non-Executive Chairman of the Company, is 
usually invited to attend formal meetings of the Committee, as 
are the other Non-Executive Directors, Lindsay Beardsell and 
Jaz Rabadia. Executive Directors may also be invited to attend 
meetings of the Nomination Committee. The Company Secretary 
also attends the meetings.

Meetings of the Nomination Committee
The Nomination Committee meets as frequently as is required 
to fulfil its duties. During the period ended 31 December 2022 
there were two meetings of the Nomination Committee. Details 
on attendance of meetings of the Nomination Committee are 
set out in the Statement on Corporate Governance, found on 
page 59.

Main activities of the Nomination Committee during 
the period ended 31 December 2022
The Nomination Committee’s principal activities during the 
year included:
 – Continuing the induction process for the Non-Executive 

Directors who were appointed in 2021, including a visit to 
the Oshkosh site and face-to-face meetings with the senior 
management team.

 – Reviewing the membership of the Board’s Committees, 

including the approach of inviting all Non-Executive Directors 
to all Committee meetings. 

 – Reviewing with the Executive Directors a specific plan for 
succession planning, including initiatives to enable the 
development of potential internal candidates for future 
appointments to the Board. 

 – Reviewing and discussing with the Executive Directors a 

specific plan to strengthen the senior management team 
in the context of the rapid growth of the business in 2022. 
This included recruitment to fill skills gaps, for example the 
recruitment of a US General Counsel in June 2022, and to 
allow other senior employees to diversify their roles and 
experience. The Committee is dedicated to ensuring that 
an effective succession plan is maintained in respect of the 
Company’s Directors and for the senior management team.
 – Review and discussion of the Company’s Diversity, Equity and 
Inclusion initiatives in the year to support the DEI strategy 
(see page 22 for details). 

 – Participation in the external Board Effectiveness Review 
undertaken in 2022 (see pages 60 and 61 for details).

Induction process for Non-Executive Directors
During the year the Committee has overseen the continuing 
induction process for the three newer Non-Executive Directors 
who were appointed in 2021. This included a visit to the 
Oshkosh site featuring a tour of the distribution centre and 
presentations from and face-to-face meetings with members 
of the senior management team. 

In addition, throughout the year the majority of Board and 
Committee meetings have been held in the 4imprint Head Office 
in London, with the UK-based Directors attending in person. 
This has facilitated discussions between Board members and 
the Company Secretary; meetings with the external auditor 
and other professional advisers; and ongoing mentorship from 
the Chairman.

Diversity Policy
The Committee supports the Code provision that boards should 
consider the benefits of diversity, including gender and ethnicity, 
when making appointments and is committed to ensuring 
diversity, not just at Board level, but also across the Group’s 
senior management.

The Committee understands the importance and beneficial 
effect of diversity within the workforce and aims to foster a 
culture that recruits, develops and promotes team members at 
all levels regardless of background. The Group is committed to 
promoting the principle of equal opportunity and to combatting 
discrimination throughout its workforce as well as in senior 
management, and no applicant or employee receives less 
favourable treatment on the grounds of nationality, age, gender, 
gender identity, sexual orientation, religion, race, ethnicity or 
disability. The Group recognises its responsibility to disabled 
persons and endeavours to assist them to make their full 
contribution at work.

In relation to gender diversity, at the date of this report, the 
Board is 37.5% female (three women out of eight Board 
members). In November 2022 the Company took part in the 
FTSE Women Leaders Review (formerly the Hampton-Alexander 
Review) which monitors gender balance in FTSE 100 and FTSE 
250 companies. In addition to reviewing gender diversity at 
Board level, the FTSE Women Leaders Review reports on the 
gender diversity of the senior management team and their direct 
reports. Based on data as at 31 October 2022, 50.7% of the 
senior management team including direct reports were female 
(52.2% based on data at 31 October 2021).

64

 
 
4imprint Group plc Annual Report and Accounts 2022

Independence of Directors
The Code states that at least half the members of the boards 
of public companies in the FTSE 350, excluding the chairman, 
should be independent non-executive directors, meaning 
that those directors should be independent in character and 
judgment, and free from relationships or circumstances which 
are likely to affect, or could appear to affect, their judgment. 

The Independent Non-Executive Directors play a key role in 
ensuring the maintenance of high business standards, assist 
in the formation of strategy and provide a constructive and 
experienced perspective. The Board considers that Paul Moody, 
Lindsay Beardsell, Charles Brady, John Gibney, Jaz Rabadia 
and Tina Southall are independent for the purposes of the 
Code. The Board reviews the independence of Non-Executive 
Directors on an ongoing basis and manages a succession plan 
which considers the balance of skills of the Board, the tenure 
of existing Non-Executive Directors and the Company’s strategy 
and Diversity, Equity and Inclusion Principles.

TINA SOUTHALL
CHAIR OF THE NOMINATION COMMITTEE
14 March 2023

In November 2022, the Company also took part in the Parker 
Review which monitors ethnic diversity at Board level in FTSE 
100 and FTSE 250 companies. The Committee is pleased to 
report that the Company has met the recommendation of the 
Parker Review that by 2024, FTSE 250 companies should have 
at least one director from a minority ethnic group. 

The Committee’s aim as regards the composition of the Board is 
that it should have a balance of experience, skills and knowledge 
to enable each Director and the Board to discharge their duties 
effectively. The Committee agrees that it is appropriate that it 
should seek to have diversity on its Board; however, it does not 
consider that this can be best achieved by establishing specific 
quotas and appointments will continue to be made based on 
merit, with diversity in mind.

More information about the Company’s people and culture can 
be found in the Sustainability section on pages 21 to 23. 

Appointment and replacement of Directors
Directors may be appointed by the Company by ordinary 
resolution or by the Board. A Director appointed by the Board 
holds office only until the next AGM and is then eligible for 
election by the Shareholders. 

At every AGM of the Company, all Directors put themselves 
forward for re-election. The office of Director shall be vacated if 
he or she: (a) resigns or offers to resign and the Board resolves 
to accept such offer; (b) is, or has been, suffering from mental 
ill health; (c) becomes bankrupt or compounds with creditors 
generally; (d) is prohibited by law from being a Director; (e) 
ceases to be a Director by virtue of the provisions of the 
Companies Act; or (f) is removed from office pursuant to the 
Articles of Association.

All Non-Executive Directors have written letters of appointment. 
The terms and conditions for the appointment of Non-Executive 
Directors are available for inspection at the Company’s 
registered address (during normal working hours) on request.

Full biographies of each Director can be found on pages 56 and 
57. Each Director named therein will be seeking re-election at 
the 2023 AGM. The Board is satisfied that, having been subject 
to a recent performance evaluation in relation to the fulfilment 
of their s172 duty, each Director seeking re-election continues 
to be an effective member of the Board.

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4imprint Group plc Annual Report and Accounts 2022

AUDIT COMMITTEE REPORT

2022 HIGHLIGHTS

  Considered the impact of macroeconomic and 

environmental risks and related disclosures across the 
Annual Report and Accounts, including the potential impact 
on viability, going concern, and the financial statements.
   Monitored the Group’s approach to, and management of, 
risks related to any potential cyber security threats.
  Monitored the impact from the unprecedented growth 
experienced during the year on the Group’s risk and 
control environment.

  Monitored proposals being recommended by the 

Department of Business, Energy & Industrial Strategy (BEIS) 
on corporate reform.

  Monitored progress on the Group’s review of its internal 
controls over financial reporting (ICFR) and IT general 
controls (ITGCs).

  Reviewed the requirement for an internal audit function for 
the Group with the Board. This review concluded that it is 
now the right time to establish an internal audit function, 
recognising both the continued growth and evolution of 
the Group, and the additional governance requirements 
resulting from the proposed BEIS corporate reforms.

2023 PRIORITIES

  Review senior management’s assessment of the impact 

of the regulations arising from the proposed BEIS 
corporate reforms. 

  Consider the approach to achieving compliance 

with the proposed BEIS corporate reforms by the 
required deadlines.

  Continue to monitor progress on the review of ICFR 

and ITGCs.

  Oversee the development of a Group audit and assurance 

policy in accordance with the BEIS reforms, including 
the assessment of the Group’s assurance needs and the 
establishment of a Group internal audit function.

Members and attendance

John Gibney (Chair)

Charles Brady

Tina Southall 

2/2

2/2

2/2

Chair’s overview
As Chair of the Audit Committee (the “Committee”), I am 
pleased to present the Committee’s report for the year ended 
31 December 2022. The purpose of this report is to describe 
the work undertaken by the Committee and explain how it has 
discharged its responsibilities throughout the year. 

Whilst the 2022 reporting landscape continues to be 
characterised by challenging macroeconomic conditions 
(geopolitical uncertainty has exacerbated the economic 
uncertainty created by the pandemic), it has also been a year of 
unprecedented growth for the Group. Accordingly, the focus of 
the Committee has been on monitoring the impact from these 
factors on the Group’s processes, operations, risk and controls, 
the audit process and ensuring that our external reporting 
remains fair, balanced and understandable. 

The Committee has also continued its oversight of the Group’s 
risk management systems and effectiveness of internal controls 
and is pleased that the Group has commenced a review of 
its ICFR and ITGCs ahead of the implementation of the BEIS 
corporate reforms. 

66

 
Responsibilities of the Audit Committee
The Audit Committee is responsible for monitoring the 
integrity of the financial statements, maintaining an appropriate 
relationship with the Group’s external auditor, overseeing 
and assessing the effectiveness of the audit process and 
reviewing the Group’s internal controls and risk management 
systems. It assists the Board in seeking to ensure the integrity 
of the financial and non-financial information supplied to 
Shareholders and that such information presents a fair, 
balanced and understandable assessment of the Group’s 
performance and position.

The Audit Committee has terms of reference which were 
considered and approved by the Board of the Company at its 
meeting on 13 December 2022. These terms of reference are 
available for inspection on the Company’s website. 

The Board considers that the Audit Committee members have 
an understanding of the following areas:
 –

The principles of, and developments in, financial reporting, 
including the applicable accounting standards and 
statements of recommended practice.
Key aspects of the Group’s operations including corporate 
policies and the Group’s internal control environment.

 –

 – Matters which may influence the presentation of the 

financial statements.
The principles of, and developments in, company law, sector-
specific laws and other relevant corporate legislation.
The role of internal and external auditing and risk 
management.
The regulatory framework for the Group’s businesses.

 –

 –

 –

The Committee reviews the effectiveness, objectivity and 
independence of the external auditor and also considers 
the scope of their work and fees paid for audit and non-
audit services.

Composition of the Audit Committee
I am an Independent Non-Executive Director and I have 
chaired the Audit Committee since May 2021. I am a Chartered 
Accountant and was Chief Financial Officer of Britvic plc for 17 
years. The Board is of the view that I have recent and relevant 
financial knowledge and experience derived in particular 
from recent roles as Non-Executive Director and Chair of the 
Audit Committee at PureCircle PLC and Dairy Crest PLC. I also 
currently serve as a Non-Executive Director and Chair of the 
Audit Committee at C&C Group plc.

The other members of the Committee during the period were 
Charles Brady and Tina Southall, both Independent Non-
Executive Directors. The Company Secretary attends meetings 
of the Audit Committee and the Chairman, other Non-Executive 
Directors and the Chief Financial Officer are normally invited 
to attend meetings of the Audit Committee as are, from time 
to time, the Chief Executive Officer and the Group Financial 
Controller. The external audit partner also attends meetings 
that consider the auditor’s planning report, the half year results 
announcement, full year results announcement and the Annual 
Report and Accounts.

4imprint Group plc Annual Report and Accounts 2022

How the Audit Committee discharges its 
responsibilities
The Committee has unrestricted access to Company documents 
and information, as well as to employees of the Company and 
the external auditor. Members of the Committee may, in pursuit 
of their duties, take independent professional advice on any 
matter, at the Company’s expense. The Audit Committee Chair 
reports the outcome of Audit Committee meetings to the Board.

The Audit Committee meets at least twice each year and has 
an agenda linked to events in the Group’s financial calendar, 
the Audit Committee’s priority focus areas, and any emerging 
regulatory or business issues. The Audit Committee met twice 
during 2022.

In order to fulfil its terms of reference, the Audit Committee 
receives and reviews presentations and reports from the 
Group’s senior management and the external auditor.

Main activities of the Committee in regard to the 
period ended 31 December 2022
In regard to the period ended 31 December 2022, the Audit 
Committee’s business has included the following items:
 –

Ensuring the integrity of the half year and full year results 
announcements and the Annual Report and Accounts.
 – Assessing the principal judgmental accounting matters 

affecting the Group based on reports from both the Group’s 
management and the external auditor, in particular the 
key judgments and estimation uncertainties relating to 
the current geopolitical and economic environment (and 
associated supply chain stresses, inflationary pressures, 
slowing growth, rising interest rates, and constraints in 
the labour market), and impact of environmental risks on 
viability, going concern and the financial statements.
 – Reviewing the Annual Report and Accounts to ensure 
that, taken as a whole, the document is fair, balanced 
and understandable.

 – Maintaining an appropriate relationship between the Group 
and its external auditors and ensuring effectiveness of the 
external audit.

 – Challenging the scenarios considered and severe but 

 –

plausible stress testing performed in assessing the viability of 
the Group.
Ensuring appropriate risk management and internal control 
systems are in place, including the consideration of current 
and emerging risks in relation to the prevailing environment.

 – Considering the requirement for an internal audit function.
 – Monitoring announcements on the BEIS audit and corporate 

reform proposals and progress on the review of ICFR 
and ITGCs.

 – Monitoring the continued development of the Group’s 

approach to managing cyber security threats.

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4imprint Group plc Annual Report and Accounts 2022

AUDIT COMMITTEE REPORT CONTINUED

Financial reporting and significant financial judgments
The Committee assesses whether suitable accounting policies 
have been adopted and whether management has made 
appropriate estimates and judgments. Where necessary the 
Committee discusses accounting policies, judgments and 
estimates with management.

The Committee also reviews reports by the external auditor on 
the full year results which highlight any issues arising from the 
work undertaken in respect of the year-end audit.

Specific areas of audit and accounting estimates reviewed by 
the Committee were: 

Impact of uncertain macroeconomic conditions
The impact of the uncertain macroeconomic conditions has 
required careful consideration in the preparation of the 
financial statements. 

The Committee has reviewed the material assumptions in 
the forecast financial performance and cash flows of the 
Group that underpin management estimates, as well as the 
critical accounting judgments and disclosures in relation to 
going concern, viability, adequacy of provisions and potential 
impairments, and is satisfied that they are appropriate.

Supplier rebates
As in previous years, the businesses accrued rebates due 
from key suppliers based on agreed fixed rates relating to the 
volumes of goods purchased in a calendar year. The Committee 
does not consider the Group’s rebates to be highly complex as: 
they are volume-related; agreement periods are coterminous 
with the Group’s accounting period; there are written 
agreements in place with suppliers; and historically rebates 
have been collected. However, as the rebates are material 
to the results for the period, they require continued focus 
and consideration. 

The Committee has discussed, with management and the 
external auditor, any estimates made in accruing supplier 
rebates and the collectability of these amounts. The Committee 
is satisfied that the amounts accrued are appropriate and 
are recoverable.

Expected credit loss provision on unbilled 
accrued revenue
Stress in the supply chain and the strong recovery of the 
business in the prior year led to an elevated level of open orders 
and unbilled revenue accrual at the year-end. It is common for 
a customer order to include several different product lines. 
Individual order lines are separately priced, have separately 
agreed delivery dates, and are capable of being used or enjoyed 
by the customer on their own, separately from any other 
order lines included in the overall customer order. The Group, 
therefore, considers each order line to constitute a separate 
performance obligation. However, it is the policy not to invoice 
a customer until all items on the order have been delivered. 

Whilst disruption to the supply chain has lessened in the current 
year, the exceptional growth in orders and ongoing challenges 
in the recruitment of staff by both the Group and our supplier 
partners has meant that the unbilled revenue accrual at the 
year-end of $18m remains material (2021: $28m). 

Annual Report and Accounts and results 
announcements
During the period, the Audit Committee formally reviewed draft 
half and full year results announcements and the Annual Report 
and Accounts. These reviews considered:
 –

The accounting principles, policies and practices adopted  
in the Group’s financial statements and proposed changes  
to them.
Significant accounting issues and areas of judgment  
and complexity.
The integrity of the financial and non-financial information.

 –

 –

The Committee was satisfied with management’s presentation 
of the 2022 half and full year results announcements and 
the Annual Report and Accounts for the period ended 
31 December 2022.

The external auditor confirmed to the Committee that they 
were not aware of any material misstatements identified during 
their audit. 

After reviewing the presentation from management and 
following discussions with the external auditor, the Committee 
is satisfied that:
 –

The financial statements appropriately address the 
critical judgments and key estimates both in respect of 
the amounts reported and the related disclosures in the 
financial statements.
The processes used for determining the value of the assets 
and liabilities have been appropriately reviewed, challenged 
and are sufficiently robust.
The Annual Report and Accounts taken as a whole are fair, 
balanced and understandable and provide the information 
necessary for Shareholders to assess the Group’s position 
and performance, business model and strategy and should 
be recommended to the Board.

 –

 –

In arriving at the conclusion that the Annual Report and 
Accounts were fair, balanced and understandable the 
Committee considered:
 –

Feedback provided by Shareholders on the Group’s 2021 
Annual Report and Accounts and trading updates, and 
information received by the Board throughout the period.
 – Climate-related disclosures, including those in relation to the 

TCFD reporting requirements.
The processes underpinning the compilation of the  
Annual Report and Accounts and the Group’s reporting 
governance framework.
The use and disclosure of alternative performance measures 
and its belief that these measures are necessary to aid users’ 
understanding of the business.
The reviews and findings of the Group’s external auditor.

 –

 –

 –

As necessary, the Audit Committee holds private meetings with 
the external auditor to review key issues within their spheres of 
interest and responsibility.

68

 
Management have made assumptions as to the level of 
expected credit loss provision required, based upon actual 
experience from the prior and current years, and knowledge 
of the customer, terms of payment and ageing of the 
accrual. The Committee has discussed, with management 
and the external auditor, any estimates made in calculating 
the provision. The Committee is satisfied that the amounts 
provided are appropriate.

External audit
The Audit Committee is responsible for the development, 
implementation and monitoring of the Group’s policy on 
external audit, overseeing relations with the external auditor 
and making recommendations to the Board on appointment 
or reappointment of the external auditor.

The Company complies with the Statutory Audit Services 
for Large Companies Market Investigation (Mandatory 
Uses of Competitive Tender Process and Audit Committee 
Responsibilities) Order 2014 and undertook a competitive 
tender process in 2018, described in the 2018 Annual Report 
and Accounts. Following this process Ernst & Young LLP was 
appointed as the Group’s external auditor at the 2019 AGM for 
the financial year commencing 30 December 2018. Chris Voogd 
has been the partner in charge of the audit since that date. It 
is the intention of the Committee that the Company tender the 
external audit at least every ten years. 

The Group’s policy on external audit prohibits certain types of 
non-audit work from being performed by the external auditor, 
particularly in cases where the external auditor’s objectivity 
and independence would be put at risk. Before any significant 
non-audit work is commissioned, the nature and extent of such 
work is considered, initially by the Chief Financial Officer and the 
Company Secretary, to determine if such work would put at risk 
the external auditor’s objectivity and independence. This process 
includes discussion with the audit partner at Ernst & Young LLP. 
The matter is then referred to the Audit Committee for approval, 
prior to commissioning. 

Details of fees paid to the auditor in respect of audit services are 
shown in note 2 to the consolidated financial statements.

To fulfil its responsibility regarding the independence of the 
existing external auditor, the Audit Committee reviewed:
 – Changes and rotation of external audit team members in 

the audit plan for the current year.

 – A report from the external auditor describing their 

arrangements to identify, report and manage any conflicts 
of interest.

 – Whether or not the level of challenge to matters of significant 
audit risk and the degree of professional scepticism applied 
by the auditor were appropriate.
The nature and extent of non-audit services, if any, provided 
by the external auditor.

 –

4imprint Group plc Annual Report and Accounts 2022

To assess the effectiveness of the external auditor, the Audit 
Committee considered:
 –

The relevant skills and experience of the audit partner and 
team and their knowledge of the business.
The auditor’s planning report detailing scope of the audit, 
materiality, identification of areas of audit risk, audit team 
members and audit timelines.
The engagement with senior management in planning 
the audit.
Execution of the audit plan.
Feedback from senior management and the auditors 
about the audit process.

 –

 –

 –
 –

To fulfil its responsibility for oversight of the external audit 
process, the Audit Committee reviewed:
 –

The terms, areas of responsibility, associated duties and 
scope of the audit as set out in the external auditor’s 
engagement letter for the forthcoming year.
The external auditor’s overall work plan for the 
forthcoming year.
The external auditor’s fee proposal.
The major issues that arose during the course of the audit 
and their resolution.
Key accounting and audit judgments.
The nature and level of any errors identified during the 
external audit.

 –

 –
 –

 –
 –

 – Recommendations made by the external auditor 
in their management letters and the adequacy of 
management’s response.

Based upon its reviews, the Committee has recommended 
the reappointment of Ernst & Young LLP, as external auditor, 
to the Board.

Risk management and internal control
The Audit Committee is required to assist the Board to fulfil its 
responsibilities relating to the adequacy and effectiveness of 
the control environment and the Group’s compliance with the 
Corporate Governance Code. To fulfil these duties, the Audit 
Committee reviewed:
 – Reports from the Business Risk Management Committee  
on the systems and effectiveness of internal controls and 
risk management.
The external auditor’s review of internal controls and audit 
highlights memoranda.

 –

The Business Risk Management Committee is now well 
established and met three times during 2022. Key topics of 
discussion included the Group’s principal risks and uncertainties, 
the effectiveness of mitigating activities and key controls, 
emerging risks, the categorisation and disclosure of risks in 
results announcements and the Annual Report and Accounts, 
and the BEIS corporate reform proposals. Please refer to the 
Principal Risks & Uncertainties section of the Strategic Report on 
pages 41 to 49 for further information.

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4imprint Group plc Annual Report and Accounts 2022

AUDIT COMMITTEE REPORT CONTINUED

The internal controls extend to the financial reporting process 
and the preparation of the consolidated financial statements. 
The basis of preparation of the consolidated financial 
statements is set out on pages 105 and 106.

The internal control process will continue to be monitored and 
reviewed by the Board, which will, where necessary, ensure 
improvements are implemented. During the period the Audit 
Committee has undertaken a review of the effectiveness  
of internal controls and systems. No material matters  
were identified.

The 2023 AGM will provide an opportunity for Shareholders  
to ask questions on this report, matters within the scope of  
the Audit Committee’s responsibilities and any significant 
matters brought to the Audit Committee’s attention by the 
external auditor.

JOHN GIBNEY
CHAIR OF THE AUDIT COMMITTEE
14 March 2023

In anticipation of the BEIS corporate reforms becoming effective, 
the Group has commenced a review of its ICFR and ITGCs. 
The first phase of the project to review and update process 
documentation and develop risk and control matrices is now 
well progressed and will be completed in 2023, alongside 
the remediation of any identified gaps and consideration of 
assurance requirements and potential testing programme.

The establishment of a separate internal audit function has 
not been considered necessary to date due to reasons which 
have previously been stated: the present nature of the business 
model and structure of the Group with one main operating site; 
stable operating and financial systems; the close involvement 
of the Executive Directors in the day-to-day running of the 
business; regular review by senior management of detailed 
management information; other self-monitoring; no history of 
significant control breakdown or fraud; and, when considered 
necessary, external advice. However, given the growth of the 
Group during 2022 and the additional requirements arising 
from the proposed BEIS corporate reforms, this matter was 
reconsidered during 2022 by the Audit Committee and Board. 
This review concluded that it is now the appropriate time to 
establish a Group internal audit function. The nature of this 
function and how it is best resourced will be considered during 
2023, taking into account further detail on the governance 
changes as they become available.

The Group has a Whistleblowing Policy (which is also available 
on the Company’s website), containing arrangements for the 
US General Counsel or the Company Secretary to receive, in 
confidence, complaints on accounting, risk issues, internal 
controls, auditing issues and related matters for reporting to 
the Audit Committee as appropriate. 

The control system of the Group is intended to manage rather 
than eliminate the risk of failure to meet the Group’s objectives 
and any such system can only provide reasonable and not 
absolute assurances against material misstatement or loss. The 
effectiveness of the control system including financial, operating, 
compliance and risk management is reviewed by the Board at 
least annually.

Additionally, through the management process outlined in the 
Statement on Corporate Governance on pages 58 to 62, the 
Group operates a continuous process of identifying, evaluating 
and managing the significant risks faced by each business and 
the Group as a whole. This process, which has been in place 
throughout 2022 and up to the date of the approval of this 
Annual Report, complies with the FRC guidance and includes 
the following:
 – A defined organisational structure with appropriate 

delegation of authority.
 –
Formal authorisation procedures for all investments.
 – Clear responsibilities on the part of management for the 

maintenance of good financial controls and the production 
and review of detailed, accurate and timely financial 
management information.
The control of financial risks through clear 
authorisation levels.
Identification of operational risks and the development of 
mitigation plans by senior management.

 –

 –

 – Regular reviews of both forward-looking business plans and 

historic performance.

 – Regular reports to the Board from the Executive Directors.

70

4imprint Group plc Annual Report and Accounts 2022

ANNUAL STATEMENT BY THE CHAIR OF THE 
REMUNERATION COMMITTEE
2022 HIGHLIGHTS

Members and attendance

  Monitored our remuneration strategy in the context of 
business developments and the challenges faced by the 
senior management and all team members in coping with 
the rapid recovery in demand during 2022.

Charles Brady (Chair)

John Gibney

Tina Southall

2/2

2/2

2/2

  Supported the payment of a one-off special bonus in 
September 2022 to all team members excluding the 
Executive Directors.

  Monitored governance, regulatory and investor 

developments on executive compensation matters.
  Considered broader employee pay and conditions. 

2023 PRIORITIES

  Set bonus targets for 2023 and review business 

performance against these targets during the year.
  Continue to consider employee pay at all levels of 

the organisation. 

  Continue to monitor governance, regulatory and investor 

developments on executive compensation.

  Commence the process to develop a new Remuneration 

Policy for consideration by Shareholders at the 2024 AGM.

KEY REMUNERATION PRINCIPLES

The Committee’s long-held view regarding remuneration is that 
it should be:

  Competitive when compared to organisations of a similar 

size, complexity, and type.

  Linked to the long-term strategy of the Group.
  Clear, easy to understand and motivational.
  Structured to not promote unacceptable behaviour or 

encourage unacceptable risk-taking.
  Structured to avoid reward for failure.

Chair’s overview
On behalf of the Remuneration Committee (the “Committee”) 
I am pleased to present the Directors’ Remuneration Report 
for the year ended 31 December 2022. The report contains:
 –

This Annual Statement which summarises the remuneration 
decisions made during the year and the context in which 
these decisions have been taken.

 – A copy of the Remuneration Policy approved by 

 –

Shareholders at the AGM in 2021. 
The Remuneration Report for the year ended 31 December 
2022 (see pages 73 to 86), which details how our 
Remuneration Policy was implemented in the year ended 
31 December 2022 and how we intend to implement our 
Remuneration Policy in 2023.

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4imprint Group plc Annual Report and Accounts 2022

ANNUAL STATEMENT BY THE CHAIR OF THE 
REMUNERATION COMMITTEE CONTINUED
Business context for executive remuneration 
After a relatively quiet first quarter in 2022, the Group 
experienced very strong trading for the remainder of the year, 
leading to the most successful financial results in the Group’s 
history. This unprecedented level of rapid growth presented 
significant challenges for the Executive Directors and the senior 
management team, particularly in scaling up the resources and 
infrastructure needed to operate as a much larger business.

Committee decisions and undertakings for 2023
Implementation of the Remuneration Policy in 2023
At its meeting in January 2023, the Committee awarded the Chief 
Executive Officer and the Chief Financial Officer a 6.8% increase 
in basic annual salary with effect from 1 January 2023. This is 
the first increase in the Executive Directors’ base salary since 
1 January 2020 and is in line with the increase applied to the 
remuneration of salaried employees across the business.

For 2022 the financial results of the business included:
 – Group revenue up by 45%.
 –
 –
 –

Increase in operating profit of 236%.
Increase in basic earnings per share of 255%.
2022 interim dividend paid; final dividend declared 
supplemented by declaration of a special dividend.

 – Continued investment in marketing and people to position 

the business well for future growth.

 – Retaining a strong financial position and good liquidity with 

cash and bank deposits at the year-end of $86.8m. 

In relation to the annual bonus plan, specific performance 
targets for 2023 have been set by the Committee with reference 
to the 2023 budgets and targets approved by the Board. As at 
January 2023, the Committee was confident that the targets set 
were appropriately stretching.

The Group does not operate a long-term incentive plan. 

During 2023 the Committee will commence the process to 
develop a new Remuneration Policy for consideration by 
Shareholders at the 2024 AGM. 

Decisions on executive remuneration during 2022 have been 
made in the context of the factors outlined above.

Conclusion
I look forward to receiving your support at the upcoming AGM.

CHARLES BRADY
CHAIR OF THE REMUNERATION COMMITTEE
14 March 2023

Committee decisions and undertakings in 2022
Rewarding performance 
At its meeting in January 2022, the Remuneration Committee 
agreed to the Executive Directors’ request that they receive 
no base salary increase with effect from 1 January 2022. 
However, the Committee approved the reintroduction of an 
annual bonus plan for 2022 and set performance targets based 
on the 2022 budget approved by the Board. As at January 
2022, the Committee was confident that the targets set were 
appropriately stretching.

As it became clear that the pace of recovery in 2022 was much 
faster than initial expectations, the business has been keen 
to reward the extraordinary efforts of all team members in 
coping with this unprecedented level of demand. Pay rises for 
the wider workforce (excluding the Executive Directors and 
senior management team) were implemented during 2022 in 
order to attract and retain associates in a tight labour market 
and to provide an element of catch up due to wages not being 
increased during the pandemic. Average pay for the wider 
workforce has increased by more than 7% during 2022. 

The financial success of the business in 2022 has meant that 
there have been regular payments to team members under 
the quarterly ‘gain share’ bonus plan. In addition, in September 
2022 a one-off special bonus of $1,000 per team member 
(excluding the Executive Directors) was paid in recognition of 
the extraordinary efforts during the year in dealing with the 
challenges posed by the unprecedented level of demand. 

In this context, it is fitting that the annual bonus plan for the 
Executive Directors and senior management team has paid a 
maximum bonus of 100% of salary to participants as a reward 
for the remarkable achievements of 2022.

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4imprint Group plc Annual Report and Accounts 2022

REMUNERATION REPORT

This report sets out the information required by the Companies 
Act 2006, Schedule 8 of the Large and Medium-sized Companies 
and Groups (Accounts and Reports) (Amendment) Regulations 
2013, Listing Rules of the Financial Conduct Authority and the UK 
Corporate Governance Code 2018. This report is unaudited except 
where otherwise stated. An ordinary resolution to approve this 
report will be put to the AGM on 24 May 2023.

The Remuneration Policy approved by Shareholders at the 2021 AGM has also been included for reference.

Remuneration governance

Remuneration Committee composition
The Remuneration Committee is comprised solely of Independent Non-Executive Directors. The members of the Committee during 
the period were Charles Brady (Chair of the Committee and the Senior Independent Non-Executive Director), John Gibney and 
Christina Southall. The Company Secretary also attends the meetings. The Committee meets at least twice a year and may invite 
other attendees as it sees fit. There were two Remuneration Committee meetings in 2022. Attendance at Committee meetings in 
2022 is shown in the table on page 59.

Remuneration Committee responsibilities
The responsibilities of the Remuneration Committee include:
 – Determining the policy for Directors’ remuneration and setting remuneration for the Company’s Chairman, Executive Directors, 

 –

senior management, and the Company Secretary, in accordance with the Principles and Provisions of the Code.
Establishing remuneration schemes that promote long-term shareholding by Executive Directors that support alignment with 
long-term Shareholder interests.

 – Designing remuneration policies and practices to support the strategy and promote long-term sustainable success, with 

executive remuneration aligned to Company purpose and values, clearly linked to the successful delivery of the Company’s  
long-term strategy.
To determine the targets for any performance-related bonus and share incentive plans operated for Executive Directors and 
senior management.

 –

The Remuneration Committee has terms of reference which were reconsidered and approved by the Board of the Company at its 
meeting on 13 December 2022. These terms of reference are available for inspection on the Company’s website.

The remuneration of Non-Executive Directors is determined by the Non-Executive Chairman of the Board and the Executive Directors.

In exercising its responsibilities and carrying out key decisions, the Remuneration Committee is mindful of the size and structure 
of the Company’s businesses. It regularly assesses the remuneration of Executive Directors and senior management in the context 
of the remuneration of the wider workforce and of the Company’s actual and projected growth and profitability. The Remuneration 
Committee also considers the value generated for Shareholders, and engages, as appropriate, with Shareholders and other 
stakeholders to explain and discuss existing policy and future decision-making. 

Willis Towers Watson are engaged as remuneration consultants to the Committee. Fees paid to Willis Towers Watson during 2022 
were £6,892 (2021: £31,500). 

Directors’ Remuneration Policy
The Company has a well-established and clear Remuneration Policy which includes a simple and transparent approach to both 
fixed and variable pay. The Remuneration Policy is structured to focus on incentivisation and to avoid reward for failure and is 
designed not to promote unacceptable behaviour or encourage unacceptable risk-taking, in line with the Company’s culture and 
purpose. The Committee has responsibility for reviewing the Remuneration Policy on an ongoing basis with a view to ensuring that 
it appropriately reflects the Company’s strategy. 

The current Directors’ Remuneration Policy was approved at the Company’s AGM on 18 May 2021 and can be found on the corporate 
website at https://investors.4imprint.com/governance/company-documents/.

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4imprint Group plc Annual Report and Accounts 2022

REMUNERATION REPORT CONTINUED

Remuneration policy

The following section sets out an overview of 4imprint Group plc’s Directors’ Remuneration Policy (the “Policy”) 
which was approved by Shareholders at the 2021 AGM. 

Principles of Policy
The Committee is made up entirely of independent Non-Executive Directors to avoid any conflicts of interest and no individual is 
present at a Committee meeting where their own remuneration is discussed. The Committee ensures that it is kept up to date with 
published guidance from investors and shareholder representative bodies and current market practice, so that it can bear these 
factors in mind when formulating, and making decisions in connection with, the Policy. 

The guiding principles underlying the Policy are:
i. 

remuneration should be competitive when compared to remuneration in organisations of similar size and complexity in the 
relevant external market, without paying more than is necessary;

ii.  subject to satisfying (i) above, remuneration should be considered in the context of wider employee pay and conditions and 

Shareholder views;

iii.  packages should be structured so that remuneration is aligned to both the strategy of the Company and long-term growth in 

Shareholder value; 

iv.  each element of the remuneration package should be clear, easy to understand and motivating; 
v. 

the overall package should be designed to take account of the performance of the business, to respond to regulatory changes 
but not to promote undesirable behaviour or to encourage unacceptable risk-taking; and 

vi.  packages should be structured to avoid reward for failure.

Executive Director Policy Table 

Element and purpose Opportunity 

Operation 

Performance measures 

Base salaries are reviewed 
annually; however, increases are 
not automatic.

Base salary adjustments reflect 
various factors, including increases 
for other employees across the 
4imprint business; individual and 
Company performance; changes 
in role and responsibilities; and 
pay at companies of a similar size 
and complexity in the relevant 
external market. 

Base salaries should be 
competitive when compared to 
similar roles at organisations of a 
similar size and complexity in the 
relevant external market.

Base salary increases are also 
considered in the context 
of the value of the total 
remuneration package.

Executive Director retirement 
benefits are limited to the 
opportunity offered to the local 
workforce. This is currently capped 
at 5% of base salary per annum.

Base salary
Enables 4imprint to 
attract and retain 
executive talent

Retirement 
benefits
To provide a 
competitive level of 
retirement benefit in 
order to attract and 
retain executive talent

74

Not applicable.

Base salary increases will not 
normally exceed the average 
increase awarded to the 
wider workforce.

However, in exceptional 
circumstances salary increases 
may exceed this level.

Not applicable.

Executive Directors are eligible 
either: (i) to participate in local 
Company pension arrangements; 
or (ii) subject to the discretion 
of the Committee, to receive 
a salary supplement in lieu of 
pension contributions (which is 
not taken into account as salary 
for calculation of annual bonus, 
or other benefits).

4imprint Group plc Annual Report and Accounts 2022

Element and purpose Opportunity 

Operation 

Performance measures 

Other benefits
To maintain 
competitiveness 
in attracting and 
retaining talent

Deferred Annual 
Bonus Scheme 
(DABS)*
To encourage share 
ownership and 
to incentivise and 
reward strong annual 
performance

Benefit values are set at an 
appropriate level taking into 
account market practice. 

The Committee reserves the 
discretion to approve a higher 
level of benefits if it is considered 
by the Committee to be necessary, 
appropriate and in the best 
interests of the Company and its 
stakeholders. For example, this 
may include additional benefits 
to cover the cost of relocation or 
insurance premiums.

The ongoing maximum potential 
annual bonus opportunity is 100% 
of base salary.

However, the Policy provides 
the Committee with an overall 
maximum of 150% of base 
salary for use in future years, 
for example, in a recruitment 
scenario, or in order to maintain 
the competitiveness of the 
bonus relative to the market 
taking into account Company 
and individual performance and 
the potential value of the rest of 
the remuneration package. See 
Recruitment Policy for further details. 

The award for on-target 
performance is 50% of base 
salary where awards are made in 
line with the ongoing maximum 
opportunity of 100% of salary. 

Where the overall maximum 
of 150% is employed, the on-
target bonus opportunity may be 
increased to 50% of the maximum, 
being 75% of base salary. 

Typical benefits may include: (i) 
company car or car allowance 
paid in cash; (ii) private medical 
insurance for the executive and 
his/her family; (iii) life assurance 
of up to four times base 
salary; (iv) income protection 
insurance; and (v) access to 
independent professional advice 
when necessary.

Other benefits may also be offered 
in line with those offered to other 
employees, such as paid holiday.

The benefits offering may differ 
to reflect the market practice of 
the country of employment or 
domicile of the individual Director.

50% of the annual bonus is 
delivered in cash. 

50% of the annual bonus is 
deferred into share awards 
(generally nil cost options, 
conditional share awards or 
other forms to meet regulatory 
or business needs) for five years 
following the date of grant. See 
Leaver Policy for exceptions to 
this rule.

Cash bonus and deferred share 
awards are typically allocated to 
participants following the audit of 
the Annual Report and Accounts 
in the March following the 
performance period. 

The number of nil cost options 
or conditional share awards 
is based on the share price 
on 31 December of the 
financial year to which annual 
performance relates. 

The cash bonus and deferred 
share awards are subject to 
clawback and malus provisions.

* The Deferred Annual Bonus Scheme (DABS) has been renamed the Deferred Bonus Plan (DBP).

Not applicable.

Performance may be 
assessed using financial 
and non-financial 
measures. 

Financial performance 
measures may include: 
profitability; revenue 
growth; cash generation; 
or other financial metrics 
that are aligned to 
the business strategy. 
Financial objectives 
generally account for the 
majority of the annual 
bonus performance 
assessment. 

Non-financial corporate 
objectives may also 
be used, such as 
environmental, social and 
governance (ESG) metrics 
to the extent that they 
align with the Board’s 
strategy and are deemed 
to enhance prospective 
long-term growth in 
Shareholder value. 

Performance measures 
and targets are generally 
set at the start of the 
financial year to reflect 
the Group’s strategic 
priorities. Further details 
can be found in the Annual 
Report on Remuneration. 

Once awarded, the 
deferred component of 
the annual award will 
not be subject to further 
performance targets.

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4imprint Group plc Annual Report and Accounts 2022

REMUNERATION REPORT CONTINUED

Element and purpose Opportunity 

Operation 

Performance measures 

Share plans
To encourage 
employee share 
ownership and 
reward long-term 
value creation

Share ownership 
guidelines
Provides alignment 
with Shareholders 
whilst encouraging 
sustainable, long-term 
value creation

Employees (including Executive 
Directors) may save an agreed 
monthly amount, and options are 
normally granted at a discount 
of up to 20% to the current 
share price.

Savings are capped at an agreed 
monthly contribution rate, and the 
option price is set at the outset 
of the plan. 

Executive Directors are expected 
to maintain a holding of shares in 
the Company of at least 200% of 
annual base salary. 

Executive Directors are 
also expected to maintain a 
shareholding of at least 200% of 
base salary for one year following 
cessation of employment, reduced 
to a holding of at least 100% of 
base salary for the second year 
following cessation. See Leaver 
Policy for further details.

Not applicable.

Periodic employee share option 
plans open to all employees are 
operated in the 4imprint Group. 
These take the form of HMRC 
approved Sharesave plans in 
the UK, and equivalent plans in 
the USA.

Not applicable.

At least 50% of any vested 
share awards (net of tax) from 
incentive arrangements are 
expected to be held in order to 
accumulate the recommended 
personal shareholding. 

Executive Directors will have 
until their fifth annual bonus 
share award grant to accumulate 
their shareholding. 

The post-employment 
shareholding guideline 
will be enforced through 
contractual means.

76

4imprint Group plc Annual Report and Accounts 2022

Notes to the Policy Table

Remuneration 
Committee 
discretion

Malus and 
clawback

Discretion to 
amend the future 
operation of 
the DBP

Minor 
amendments to 
the Policy and 
remuneration 
under previous 
arrangements

Performance 
measures

When assessing incentive plan results and performance, the Committee retains the discretion 
to reduce (including to nil) incentive pay-out levels if it is considered appropriate in exceptional 
circumstances, for example, in the context of a significant health and safety failure, or an exceptional 
negative event significantly impacting employees or Shareholders.

Malus and clawback provisions apply to both cash and deferred share elements of the DBP. 

Malus includes the reduction (including to nil) of in-year and/or future year bonus amounts; and the 
forfeiture or withholding of unvested deferred share awards and clawback involves the recovery of 
annual bonus amounts that have been paid. Clawback may apply to cash bonus payments made up to 
two years after the relevant payment date and for deferred share awards that vested up to five years 
from the relevant grant date. These provisions may be invoked by the Committee if it deems this to be 
appropriate in the context of one or more ‘trigger’ events. These include: 
•  material misstatement (including omission) in the Company’s accounts 
•  the bonus/award was based on an error, or inaccurate or misleading information
•  serious misconduct
•  corporate failure
•  serious reputational damage

In the event of a variation in share capital or other event that may affect the share price, the number of 
shares subject to an award may be adjusted. 

Minor changes may be made to the Policy for regulatory or administrative purposes without seeking 
further Shareholder approval for such an amendment. 

The Committee may make payments notwithstanding that they are not within the current Policy if they 
were agreed before:
•  the Company’s first Remuneration Policy, subject to binding Shareholder approval, came into effect;
•  the Policy came into effect (provided they are in line with the Remuneration Policy at the time of 

agreement); or 

•  promotion (of the individual to which the payment relates) to the Board of Directors. 

The Committee has selected financial measures as the primary method of determining performance, 
as these metrics directly affect Shareholder value. The Committee, when setting the relevant targets, 
takes into account the Company’s business plan and internal and external forecasts for the business. 
Strategic performance conditions are set in line with the Company’s business plan and strategic 
priorities. At the end of the performance period, the Committee will review performance against targets 
and may adjust formulaic outcomes for reasons such as (but not limited to) disposals, acquisitions and 
changes in accounting treatment, if it is considered necessary for a fair outcome in the context of wider 
Company performance. Where discretion is exercised the rationale and adjustment will be disclosed in 
the relevant Annual Report.

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4imprint Group plc Annual Report and Accounts 2022

REMUNERATION REPORT CONTINUED

Executive Director service contracts
Executive Directors have rolling service contracts, notice periods are twelve months from the Company and six months from the 
Executive Director. Any new Executive Director would be appointed on similar terms. The Executive Directors’ service contracts are 
available for inspection at the Company’s registered office. 

Executive Director Recruitment Policy 
The following guidelines are followed by the Committee when considering the pay and employment terms for a new 
Executive Director:
 –
 –

The Committee aims to pay no more than is necessary to secure the right talent for the business.
The ongoing Remuneration Policy for any new Executive Director will align to the Remuneration Policy for Executive Directors as 
set out in this Policy.

 – Base salaries are set at a market rate in order to attract the appropriate person. Factors to be taken into account include: the 

 –

individual’s previous salary and remuneration package; the skills and experience of the individual; the salary of the previous role 
incumbent; and pay at organisations of similar size, complexity and sector in the relevant external market.
Special arrangements may be made for a new Executive Director in order to secure their appointment. These may include: 
 – The Committee may choose to provide additional compensation for incentive awards forfeited by the executive upon joining 
4imprint. In such cases, we would seek to apply similar conditions to forfeited awards including performance conditions; 
vesting and holding periods; and form of award. Any ‘buyout’ payment will be reduced by an equivalent amount in the event 
the Executive Director’s former employer pays a portion of the remuneration that was deemed foregone. Where possible, 
existing incentive plans will be used to satisfy such awards; however, in the event that this is not appropriate, the Committee 
retains the right to use the Listing Rules exemption for the purposes of a ‘buyout’ award. 

 – An increased award limit exists under the DBP of 150% of base salary which may be used upon recruitment of a new 

Executive Director.

 – For external and internal appointments, the Committee may agree that the Company will meet certain relocation expenses 
and legal fees that it considers to be appropriate. Assistance will be subject to reasonable clawback for service of less than 
12 months. 

Corporate events 
Upon a takeover, unvested deferred share awards under the DBP would normally vest in full immediately. Awards may be exchanged 
to the extent that an offer to exchange awards for new awards is made and accepted by the award holder. 

Executive Director Leaver Policy 

Element/provision 

Policy 

Contractual 
notice period 
and loss of office 
compensation

Treatment of 
bonuses

•  Twelve months’ notice from the Company and six months from the Executive Director. 
•  Executive Directors may be required to work during their notice period or take ‘gardening leave’. 

Payments in lieu of notice may also be made.

•  Contractual non-competition payments may be made on a monthly basis for the twelve months 

following termination of employment subject to mitigation.

•  Contractual termination payments for Executive Directors include base salary, retirement and 

other benefits.

•  Normally, an Executive Director may, at the Committee’s discretion, receive a bonus for the year in 

which the Executive Director leaves, although US-based Executive Directors are entitled to continue 
to participate in the bonus plan up to the date of termination of employment (subject to the 
satisfaction of performance requirements). Any such bonus award may be paid in such proportions 
of cash or shares as the Committee may determine.

•  For ‘good leavers’ unvested deferred share awards will normally continue to vest as if the Executive 

Director had not left, with the Committee retaining the discretion to accelerate the vesting of awards 
where the Committee considers it appropriate (for example, if the Executive Director dies or has 
a terminal illness). Good leaver reasons are defined as: injury; ill health; disability; redundancy; 
retirement (as agreed by the Company); the company or business for which the Executive Director 
works being sold out of the 4imprint Group; death; or such other circumstances as the Committee 
may determine.

•  Leavers for any other reason would result in no bonus being paid, and any unvested deferred share 

awards would lapse.

78

4imprint Group plc Annual Report and Accounts 2022

Consideration of employee conditions in the wider Group
The Board (and therefore each Committee member) receives a report for its consideration at its meeting in January in respect of 
current salary levels, bonus entitlements, annual pay review and bonus proposals. This is accompanied by a verbal update from 
the CEO. In combination, this annual update enables the Committee to take into account conditions in the wider workforce when 
considering executive pay actions. 

In addition, we have a dedicated Non-Executive Director who is responsible for championing the interests of team members (our 
‘Employee Voice’) and who reports back to the Board on initiatives such as the employee engagement survey results. 

The remuneration package available to Executive Directors under the Policy is broadly in line with the remuneration package afforded 
to our other employees. All employees (including Executive Directors) are entitled to participate in the Company’s Sharesave plans in 
the same way. Employees may receive discretionary bonuses based on their performance, although in the case of Executive Directors 
and other members of senior management, part of any bonus earned is deferred into awards of the Company’s shares. A three-year 
deferral period applies to awards for senior management and a five-year deferral period applies to awards for Executive Directors.

More information about how we engage with our team members can be found on page 50 of the Annual Report.

Consideration of Shareholder views
The Committee actively seeks and listens to Shareholder views on 4imprint’s executive remuneration arrangements on an ongoing 
basis. In developing this Policy, the Committee undertook a significant consultation with Shareholders and carefully considered the 
varied views put forward.

Non-Executive Director remuneration

Element and 
purpose

Fees are aimed at attracting and retaining high-quality and experienced Non-Executive Directors, with 
fee levels reflecting the time commitments and responsibilities of the roles.

Non-Executive Directors are paid a basic fee which is delivered in cash. Additional fees are not paid for 
Committee chairmanship and membership. 

Operation

Fee levels are reviewed periodically by the Board to maintain competitiveness relative to other listed 
companies of a similar size, complexity and type. 

Non-Executive Directors do not participate in any incentive schemes and do not receive a pension.

Opportunity

Fees payable to Non-Executive Directors cannot exceed the maximum that is set out in the Company’s 
Articles of Association. The Company does not adopt a quantitative approach to pay positioning 
and exercises judgment as to what it considers to be reasonable in all the circumstances as 
regards quantum.

Non-Executive Director letters of appointment 
Non-Executive Directors are generally appointed for a period of three years, subject to annual re-election. Non-Executive Directors’ 
appointments may be terminated without notice by either party. 

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4imprint Group plc Annual Report and Accounts 2022

REMUNERATION REPORT CONTINUED

Annual report on remuneration 

Directors’ remuneration – single total figure (audited information)
Apart from Kevin Lyons-Tarr and David Seekings, Directors are paid in Sterling. It is therefore considered more appropriate to present 
the Directors’ remuneration in Sterling. The US dollar remuneration amounts for Kevin Lyons-Tarr and David Seekings are disclosed 
separately below:

Base  
salary
£

Benefits 
£

Annual 
bonus 
£

Long-term
incentives
£

Pension 
£

Total 
£

Fixed  
pay 
£

Variable  
pay 
£

K. Lyons-Tarr
2022
2021

D. Seekings
2022
2021

P. Moody
2022
2021

L. Beardsell (i)
2022
2021

C. Brady
2022
2021

J. Gibney (ii)
2022
2021

J. Rabadia (i)
2022
2021

C. Southall
2022
2021

414,367
372,463

9,280
6,499

409,640
–

276,245
248,309

15,307
17,286

273,094
–

150,000
150,000

45,000
15,000

45,000
45,000

45,000
36,865

45,000
15,000

45,000
45,000

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

9,867
7,352

843,154
386,314

433,514
386,314

409,640
–

9,802
8,392

574,448
273,987

301,354
273,987

273,094
–

–
–

–
–

–
–

–
–

–
–

–
–

150,000
150,000

150,000
150,000

45,000
15,000

45,000
15,000

45,000
45,000

45,000
45,000

45,000
36,865

45,000
36,865

45,000
15,000

45,000
15,000

45,000
45,000

45,000
45,000

–
–

–
–

–
–

–
–

–
–

–
–

(i)  Lindsay Beardsell and Jaz Rabadia joined the Board on 1 September 2021.

(ii)  John Gibney joined the Board on 8 March 2021.

Kevin Lyons-Tarr and David Seekings US dollar remuneration

Base  
salary
$

Benefits 
$

Annual 
bonus 
$

Long-term
incentives
$

Pension 
$

Total 
$

Fixed  
pay 
$

Variable  
pay 
$

512,323
512,323

11,474
8,940

506,479
–

341,549
341,549

18,926
23,777

337,653
–

–
–

–
–

12,200 1,042,476
531,376
10,113

535,997
531,376

506,479
–

12,119
11,543

710,247
376,869

372,594
376,869

337,653
–

K. Lyons-Tarr
2022
2021

D. Seekings
2022
2021

80

4imprint Group plc Annual Report and Accounts 2022

Salaries
The Chief Executive Officer and the Chief Financial Officer received no increase in basic annual salary during 2022. 

Pension and benefits 
The Executive Directors’ pension benefits are the same as that offered to the wider workforce. Benefits include medical insurance, 
life assurance and income protection. 

Short and long-term incentives: Deferred Bonus Plan (DBP)
The Executive Directors participate in a single variable incentive plan through which they may receive an annual bonus, half of which 
is paid in cash and half of which is deferred into shares through the award of conditional share awards (the DBP). The deferral period 
for shares awarded to Executive Directors is five years from date of award.

The rules of the DBP were approved by Shareholders at the AGM on 18 May 2021. These rules replaced the rules of the 2015 
Incentive Plan which were approved by Shareholders in April 2011 for a ten-year period. The DBP (previously called the Deferred 
Annual Bonus Scheme or “DABS”) operates in substantially the same way as the 2015 Incentive Plan.

No annual bonus scheme was in place for 2021 due to the significant uncertainty around the timing and scale of the economic 
recovery post COVID-19, meaning that it was not possible to set meaningful bonus targets at the start of 2021. At its meeting in 
January 2022, the Remuneration Committee approved the re-introduction of the annual bonus scheme. Specific performance targets 
were set by the Committee with reference to the 2022 budget which had been approved by the Board in December 2021. 

Operation of the DBP
Bonus outcomes under the DBP are variable and depend on the achievement of stretching and robust performance targets based on 
the financial results of the Group’s North American business. This basis of measurement is considered to be appropriate given that:
 –
 –

The North American business comprises 98% of the revenue of the Group and substantially all of its operating profit; and
It enables direct alignment of the incentive remuneration of the Executive Directors with that of the US-based management team.

Rationale for metric selection
The measures used to assess the performance of the Executive Directors were chosen specifically to align directly with the Group’s 
strategic objectives (see pages 9 to 11). These objectives can be summarised as: 
 –
 –

Expansion of market share in large, fragmented, and attractive markets through organic revenue growth; and
Investment in primarily marketing-based initiatives designed to maximise growth potential up to the point at which this 
investment no longer produces an acceptable return.

Accordingly, the Committee agreed the following performance measures as most likely to incentivise an optimum outcome in 
alignment with the Group’s strategic priorities:
 – Revenue growth. This is the primary driver in meeting the Group’s market share expansion targets and as such serves as the 

most heavily weighted measure in calculating incentive remuneration outcomes.

 – Operating profit. The inclusion of this measure ensures that the marketing investment to build a strong and growing customer 

file is accompanied by an appropriate financial return. 

Bonus outturn under each performance measure is contingent on the performance of the other given the key role that both 
measures play in ensuring an appropriate balance designed to meet 4imprint’s strategic priorities.

Target setting process and outcomes
The specific bonus targets for 2022 were set by the Committee at its meeting in January 2022, with reference to the 2022 budget 
approved by the Board. As at January 2022, the Committee was confident that the targets set were appropriately stretching.

The bonus measures and targets are inter-related, and as such are best expressed in the matrix format set out below. 

2022 Plan

Revenue target (millions)

Op. profit $45m minimum

Op. profit $43m minimum

Op. profit $41m minimum

Revenue growth vs 2021

Table shows bonus outcome as a % of base salary.

$842

30%

20%

10%

10%

$870

40%

30%

20%

14%

$895

$903

50%

40%

30%

17%

70%

50%

40%

18%

$910

90%

70%

50%

19%

$918

100%

90%

60%

20%

$926

100%

100%

80%

21%

For the avoidance of doubt:
If operating profit was below $41m no bonus would have been payable regardless of revenue performance.
 –
 –
If revenue growth was below 10% no bonus would have been payable regardless of operating profit performance.
 – Budgeted revenue growth of 17% and operating profit of $45m would have resulted in the Executive Directors earning  

an on-target bonus of 50% of base salary, with lower and higher combinations of the two measures producing outcomes  
ranging from 10% of base salary for threshold performance to 100% of base salary for maximum performance.

81

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4imprint Group plc Annual Report and Accounts 2022

REMUNERATION REPORT CONTINUED

For 2022, the revenue growth and operating profit performance of the North American business significantly exceeded the amounts 
necessary, per the performance grid, for bonuses of 100% of base salary to be awarded to the Executive Directors.

Accordingly at the January 2023 Remuneration Committee meeting, the Committee approved the maximum bonus award to the 
Executive Directors of 100% of base salary, payable 50% in cash and 50% in the form of conditional share awards with a vesting 
period of five years. The Committee had no requirement to exercise its discretion to alter the amount of bonus payable.

Bonus targets in respect of 2023 performance are not disclosed for reasons of commercial sensitivity but will be disclosed 
retrospectively in next year’s Remuneration Report.

Statement of Directors’ shareholdings and share interests (audited information)
Details of the beneficial interests in the number of ordinary shares held in the Company by each Director and their connected 
persons are set out below:

Kevin Lyons-Tarr
David Seekings
Paul Moody
Lindsay Beardsell
Charles Brady
John Gibney
Jaz Rabadia
Tina Southall

Holding at  
31 December 2022 

Holding at  

1 January 2022

265,909
186,779
9,500
–
2,000
3,000
–
3,000

265,909
186,779
9,500
–
2,000
3,000
–
3,000

The value of each of the Executive Directors’ shareholdings at the year-end exceeds the 200% of base salary shareholding 
requirement. The shareholdings included in the table above are not subject to any further performance conditions.

There has been no change in the Directors’ interests in the share capital of the Company from 1 January 2023 to the date of this report.

Movement in scheme interests during the financial year (audited information)
During the period there were no changes to the Executive Directors’ interests in share schemes. No bonus targets were set for 2021, 
due to the uncertainty around the impact of the pandemic on the financial results of the business, so no awards of conditional shares 
were made in 2022 in respect of 2021 performance.

In accordance with the rules of the DBP, the intention is to issue deferred shares in 2023 in respect of the 2022 bonus awards.

Directors’ interests in share schemes
Details of share options and conditional share awards held by the Directors are set out below:

Holding at 
1 Jan  
2022

Granted 
during the 
year

Exercised

Holding at  
31 Dec  
2022 

Date  
of grant

Share price 
at date  
of grant

Exercise 
price

Exercisable

From

To

K. Lyons-Tarr
US ESPP
2015 Incentive Plan

D. Seekings
US ESPP
2015 Incentive Plan

516
10,196

722
6,797

–
–

–
–

–
–

–
–

516 17 May 2021
10,196 28 Mar 2019

£23.00
£24.00

722 17 May 2021
6,797 28 Mar 2019

£23.00
£24.00

$27.61

25 July 2023

25 July 2023
nil 28 Mar 2024 28 Mar 2024

$27.61

25 July 2023

25 July 2023
nil 28 Mar 2024 28 Mar 2024

Gains made on exercise of options in the period were nil for Kevin Lyons-Tarr and nil for David Seekings (2021: £111,270 for 
Kevin Lyons-Tarr and £74,172 for David Seekings). 

During 2022 the middle-market value of the share price ranged from £22.40 to £44.80 and was £42.75 at the close of business 
on 31 December 2022.

Details of share options granted by 4imprint Group plc as at 31 December 2022 are given in note 22.

None of the terms and conditions of the share options were varied during the period. The performance criteria for all Directors’ 
options were consistent with the Remuneration Policy. Once an award has vested, the exercise of share options is unconditional, 
subject to the Rules of the option grant.

82

4imprint Group plc Annual Report and Accounts 2022

Payments to past Directors
There were no payments to past Directors during the period. 

Payments for loss of office
There were no payments for loss of office made during the period.

Performance graph and table
Total Shareholder Return
The graph below illustrates the Company’s Total Shareholder Return performance relative to the FTSE 250 Index of which the 
Company is a constituent. The graph shows performance of a hypothetical £100 invested over the period. 

2,000

1,500

1,000

500

0

Dec
2012

— 4imprint Group plc     — FTSE 250

Dec
2013

Dec
2014

Dec
2015

Dec
2016

Dec
2017

Dec
2018

Dec
2019

Dec
2020

Dec
2021

Dec
2022

Total remuneration of Executive Chairman/Chief Executive Officer

2013
£’000

2014
£’000

1,380

1,380

180

180

2015
£’000

326

45

371

2016
£’000

481

2017
£’000

564

2018
£’000

738

2019
£’000

603*

2020
£’000

422

2021
£’000

386

2022
£’000

843

481

564

738

603

422

386

843

n/a

100

60

40

50  

100

50*

n/a

n/a

100

K. Lyons-Tarr

J.W. Poulter

Total remuneration

Annual variable award

Percentage versus 
max opportunity (%)

Long-term incentive

Vesting rate (%)

66.70

–

–

–

–

–

–

–

–

–

*   In March 2020, Kevin Lyons-Tarr waived his conditional share awards in respect of 2019.

Kevin Lyons-Tarr was appointed Group Chief Executive Officer on 31 March 2015. Prior to that, the Executive Chairman, John Poulter, 
fulfilled the role.

Relative importance of spend on pay
The table below shows the Group’s actual spend on pay relative to dividends:

Wages and salaries

Dividends paid

2022
$m

77.75

18.72

2021
$m

Percentage 
change

59.62

4.13

30%

353%

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4imprint Group plc Annual Report and Accounts 2022

REMUNERATION REPORT CONTINUED

Percentage change in remuneration of Directors and employees
The table below shows the percentage change in remuneration of each of the Directors and the Company’s employees as a whole 
between 2022 and 2021.

Average pay based on all employees

Kevin Lyons-Tarr

David Seekings

Paul Moody

Lindsay Beardsell

Charles Brady

John Gibney

Jaz Rabadia

Tina Southall

Salary

Bonus

7%

0%

0%

0%

0%

0%

0%

0%

0%

n/a

n/a

n/a

–

–

–

–

–

–

Taxable 
benefits

-12%

28%

-20%

–

–

–

–

–

–

Average pay based on all employees increased in the year as wage and salary increases were implemented to attract and retain 
associates in a competitive US labour market and there was an element of catch up following a period of minimal increases 
throughout 2020 and the first half of 2021. 

Kevin Lyons-Tarr and David Seekings received no bonus payments in 2021 and have received their maximum bonus award in respect 
of 2022. Employees received minimal bonus payments in 2021 and received quarterly payments from the all employee gain share 
bonus scheme in 2022. Accordingly, the calculated percentage increase figure in relation to bonuses is anomalous. 

CEO pay ratio 

Year

2022

2022

2021

2021

2020

2020

Country

Method

25th percentile  
pay ratio

UK

US

UK

US

UK

US

A

A

A

A

A

A

18.0 : 1

12.4 : 1

24.4 : 1

17.7 : 1

33.5 : 1

25.2 : 1

Median  
pay ratio

12.8 : 1

10.5 : 1

18.4 : 1

14.5 : 1

26.5 : 1

19.9 : 1

75th percentile  
pay ratio

9.5 : 1

7.5 : 1

12.9 : 1

10.6 : 1

19.0 : 1

14.7 : 1

The data in the table above has been calculated using Option A which provides a comparison of the Company’s full-time equivalent 
total remuneration for all employees against the CEO’s total remuneration. As the CEO is US-based and the Group has just 50 
UK employees (2021: 45) compared with 1,274 US employees (2021: 1,162), the calculations are shown for both the UK and US 
employee populations. 

The data set included all employees who received base salary during the year ended 31 December 2022 and were still employed at 
that date. Where appropriate, remuneration has been annualised to reflect the full-time equivalent amount, for example for part-time 
employees and new starters in the year. 

The calculations were carried out by identifying the 25th, 50th and 75th percentile employee, based on total remuneration for 
the 2022 financial year. The calculation of total remuneration includes base pay and bonuses, benefits and employer pension 
contributions paid in the financial year. In the US data set, owing to the difficulty in compiling the data for each individual, medical and 
life cover benefits have been excluded from total remuneration. No other remuneration items have been omitted.

The Committee notes the limited availability of comparable pay ratios across companies and sectors given the range of business 
models and employee population profiles that exist. 

84

4imprint Group plc Annual Report and Accounts 2022

Gender pay gap
The tables below show the gender pay gap as at April 2022. As 4imprint has less than 250 employees in the UK it is not required by 
the regulations to publish gender pay gap data. However, the Company believes it would be good practice to provide this data and 
has published data for both the US and UK businesses separately.

Gender pay gap in hourly pay
As at April 2022

4imprint US

4imprint UK

As at April 2021

4imprint US

4imprint UK

No. of men

No. of women

322

12

852

29

No. of men

No. of women

280

15

786

31

Mean  
average 
%

10.92

42.10

Mean  
average 
%

16.65

38.41

Median 
average
%

1.16

12.01

Median 
average
%

4.96

15.09

The mean pay gap is the difference in the average hourly pay for women compared to men. In 4imprint US, men’s mean pay is 
10.92% higher than women’s mean pay (2021 – 16.65% higher). In 4imprint UK, men’s mean pay is 42.1% higher than women’s mean 
pay (2021 – 38.41% higher). This is due to the higher representation of men in more senior roles in the employee group in the UK.

The median pay gap represents the difference in hourly pay between the salary mid-point average of women and men. In 4imprint 
US, the median hourly pay is 1.16% higher for men than for women in 2022 (2021 – 4.96% higher). In 4imprint UK, the median hourly 
pay is 12.01% higher for men than for women in 2022 (2021 – 15.09% higher for men).

Gender pay gap – bonus pay
Employees receiving a bonus
Year to April 2022

4imprint US

4imprint UK

Year to April 2021

4imprint US

4imprint UK

Gender pay gap in bonus pay
Year to April 2022

4imprint US

4imprint UK

Year to April 2021

4imprint US

4imprint UK

Male 
%

93.48

8.33

Male 
%

1.79

0.00

Mean  
average 
%

65.83

100.00

Mean  
average 
%

91.05

0

Female
%

95.31

0.00

Female
%

0.25

0.00

Median 
average
%

0

0

Median 
average
%

16.17

0

No. of men

No. of women

273

1

812

0

No. of men

No. of women

5

0

2

0

In the UK, no bonuses were paid in the year to 5 April 2022. The bonuses shown above relate to the exercise of share options 
in May 2021 and March 2022 by one member of the UK senior management team. The effect of this is to render the UK data on 
bonuses anomalous.

85

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4imprint Group plc Annual Report and Accounts 2022

REMUNERATION REPORT CONTINUED

4imprint US

4imprint UK

25%

29%

24%

32%

75%

Lower quartile

30%

71%

Lower middle quartile

10%

76%

Upper middle quartile

50%

68%

Upper quartile

27%

■ Male      ■  Female

70%

90%

50%

73%

This is the proportion of men and women in each pay quartile. Each quartile represents 294 employees of 4imprint US and 10 
employees of 4imprint UK.

Statement of voting at general meetings
Votes cast by proxy and in the meeting in respect of Directors’ remuneration were as follows:

Resolution

AGM

Votes for

% for

Votes against

% against

Votes withheld 
(abstentions)

Approval of Remuneration Report

2022 24,162,559

96.40

903,584

Approval of Remuneration Policy

2021 21,870,335

94.94

1,164,452

3.60

5.06

1,318

380,941

Implementation of Policy in 2023
At its meeting in January 2023, the Committee awarded the Chief Executive Officer and the Chief Financial Officer a 6.8% increase in 
basic annual salary with effect from 1 January 2023. This is the first increase in Executive Directors’ base salary since 1 January 2020 
and is in line with the increase applied to the remuneration of salaried employees across the business.

In addition, the Committee approved an increase of 5% in the Chairman’s annual fee to £157,500 with effect from 1 January 2023.

In relation to the annual bonus scheme for the Executive Directors and senior management team, specific performance targets 
for 2023 have been set by the Committee with reference to the 2023 budget approved by the Board. The bonus plan variables, 
consisting of revenue growth percentage and operating profit performance of the North American business, remain unchanged, but 
the targets are not disclosed in this report for commercial reasons. As at January 2023, the Committee was confident that the targets 
set were appropriately stretching.

CHARLES BRADY
CHAIR OF THE REMUNERATION COMMITTEE
14 March 2023

86

DIRECTORS’ REPORT

The Directors present their report and the audited 
consolidated and Company financial statements for the period 
ended 31 December 2022. The Company’s Statement on 
Corporate Governance is included in the Corporate Governance 
section on pages 58 to 62 of this Annual Report. The Statement 
on Corporate Governance forms part of the Directors’ Report 
and is incorporated into it by cross-reference.

4imprint Group plc (registered number 177991) is a public 
limited company incorporated in England and Wales, domiciled 
in the UK and listed on the London Stock Exchange. It is limited 
by shares. Its registered office is 25 Southampton Buildings, 
London WC2A 1AL.

Dividends
Dividends are declared in US dollars and paid in Sterling, 
converted at the exchange rate at the time the dividend 
is declared.

An interim dividend of 40.00c (33.01p) per ordinary share was 
paid on 16 September 2022. The Directors recommend a final 
dividend of 120.00c (99.23p) per share and a special dividend 
of 200.00c (165.38p) per share. The proposed final and special 
dividends, if approved, will be paid on 1 June 2023 in respect of 
shares registered at close of business on 5 May 2023.

The total distribution paid and recommended for 2022 on  
the ordinary shares is $101.1m (2021: $12.5m) or 360.00c  
per share (2021: 45.00c). 

Cross-reference to Strategic Report
The Strategic Report is set out on pages 6 to 53 of the Annual 
Report. It includes the Chief Executive’s Review and Financial 
Review, which contain information and disclosures concerning 
the Group’s financial performance and position, future 
prospects, key performance indicators, TCFD reporting, principal 
risks and uncertainties, risk management objectives and policies, 
going concern and viability. The Board regularly considers the 
Company’s approach to its risk management objectives and 
policies and reviews the Company’s risk management processes. 
The Board concluded that the current risk management 
processes are appropriate for the nature of the business 
and current Group structure. Details of the Company’s risk 
management processes are set out on page 41.

In addition, the Sustainability section, which is included 
within the Strategic Report, contains information in respect 
of the Group’s approach to social and ethical responsibility, 
the environment, health and safety, employee welfare and 
diversity, equity and inclusion. These policies and practices 
demonstrate the importance which the Directors place 
on fostering the Group’s relationships with its employees, 
customers and suppliers.

These elements of the Strategic Report are incorporated into 
the Directors’ Report by cross-reference.

Directors
The names and biographical details of the present Directors, 
their Committee memberships, independence status and 
identification of the Senior Independent Director are given on 
pages 56 and 57. The Directors served throughout the period 
ended 31 December 2022 and up to the date of signing of these 
financial statements.

4imprint Group plc Annual Report and Accounts 2022

The interests of the Directors in the shares of the Company are 
shown on page 82.

None of the Directors, nor their associated companies, nor any 
members of their families, had any interest either during or at 
the end of the period ended 31 December 2022 in any contract 
with the Company or its subsidiaries requiring disclosure under 
sections 197, 198, 200, 201 and 203 of the Companies Act 2006.

Share capital 
The Group’s objective for managing capital is described in 
note 21.

The Company has a single class of share capital which is  
divided into ordinary shares of 386/13p each. The shares are  
in registered form. 

Rights and obligations attaching to shares
Subject to applicable statutes and other Shareholders’ rights, 
shares may be issued with such rights and restrictions as the 
Company may by ordinary resolution decide, or, if there is 
no such resolution or in so far as it does not make specific 
provision, as the Board may decide. At each Annual General 
Meeting (AGM), the Company seeks annual Shareholder 
authority for the Company’s Directors to allot shares, in certain 
circumstances, for cash. Currently, there are no such restrictions 
in place over the issued share capital of the Company, other 
than those required by law or regulation.

Relations with Shareholders

Substantial interests
At 31 December 2022 the Company had received notification of 
the following interests in voting rights pursuant to the Disclosure 
and Transparency Rules:

Baillie Gifford & Co
BlackRock, Inc.
Montanaro Asset Management Limited
abrdn plc
JPMorgan Asset Management 
Holdings Inc.
Mawer Investment Management

Date  

notified

% of share 
capital(i)

16.09.22
16.05.22
09.09.22
07.07.22

10.95%
9.84%
6.99%
6.03%

01.08.22
13.05.22

5.09%
4.37%

(i)  Percentages are shown as a percentage of the Company’s issued 

share capital when the Company was notified of the change in holding. 
Copies of these, along with historic notifications received and any 
notifications received since 14 March 2023, can be found on our website 
at https://investors.4imprint.com/investors/regulatory-news/. 

The Board places a high value on its relations with its investors 
and consults with Shareholders in connection with specific 
issues where it considers it appropriate. The Group, principally 
through the Chief Executive Officer and Chief Financial 
Officer, has regular dialogue and meetings with institutional 
Shareholders, fund managers and analysts. Subject always to 
the constraints regarding sensitive information, discussions 
cover a wide range of issues, including strategy, performance, 
management and ESG.

The Board considers it important to understand the views 
of Shareholders, in particular any issues which concern them. 
The Senior Independent Non-Executive Director is available to 
meet major Shareholders if they so wish.

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Political donations
No political donations were made in the period ending 
31 December 2022 or prior period.

Annual General Meeting
Notice of the AGM is set out in a separate document. Items of 
special business to be considered at the AGM are described in 
detail in the Notice of the AGM and the notes on the business to 
be conducted.

Independent auditor
On the recommendation of the Audit Committee, a resolution 
to reappoint Ernst & Young LLP (EY) as independent external 
auditor will be proposed at the 2023 AGM, together with a 
resolution granting the Directors the authority to determine 
EY’s remuneration.

Directors’ statement as to disclosure of information 
to independent auditor
In the case of each of the persons who are Directors of the 
Company at the date this report was approved:
 –

So far as each of the Directors is aware, there is no relevant 
audit information (as defined in the Companies Act 2006) of 
which the Company’s auditor is unaware.
Each of the Directors has taken all of the steps that he or 
she ought to have taken as a Director to make himself or 
herself aware of any relevant audit information (as defined) 
and to establish that the Company’s auditor is aware of 
that information.

 –

Approved by the Board and signed on its behalf by

EMMA TAYLOR
COMPANY SECRETARY
14 March 2023

4imprint Group plc Annual Report and Accounts 2022

DIRECTORS’ REPORT CONTINUED

Qualifying third party indemnity provisions
Qualifying third party indemnity agreements have been signed 
by the Company in respect of Kevin Lyons-Tarr, David Seekings, 
Paul Moody, Lindsay Beardsell, Charles Brady, John Gibney, Jaz 
Rabadia and Tina Southall with effect from the date of their 
respective appointments to the Board of Directors.

Shares held in trust for employee share schemes
The trustees of the 4imprint 2012 Employee Benefit Trust may 
vote or abstain from voting on shares held in the trust in any 
way they consider appropriate. 

Significant agreements
There are no agreements containing provisions entitling a 
counterparty to exercise termination or other rights in the event 
of a change of control.

Remuneration Report
Details of the procedures and guidelines used by the 
Remuneration Committee in determining remuneration are 
outlined in its report on pages 73 and 74.

Purchase of own shares
Following approval at the 2022 AGM of Resolution 18, the 
Company is authorised, generally and without conditions, to 
make market purchases, as defined in the Companies Acts, of 
its ordinary shares of 386/13p subject to the provisions set out 
in such Resolution. This authority applies from 24 May 2022 
until the earlier of the end of the 2023 AGM or 24 August 2023 
unless previously cancelled or varied by the Company in a 
general meeting. No such cancellation or variation has taken 
place. During the period, no shares have been purchased by the 
Company, but the Employee Benefit Trust purchased 35,000 
(2021: 22,500) ordinary shares.

Waiver of dividends
The dividend income in respect of the 22,860 shares (2021: 
22,488 shares) held in the 4imprint 2012 Employee Benefit Trust 
has been waived at the date of this report. 

Going concern
The going concern statement is on page 40.

Environment and sustainability
The Board recognises its obligations to protect the environment 
and is committed both to achieving required environmental 
standards across all the activities of the Group and to minimising 
its environmental impact. Further information about the Group’s 
environmental and sustainability policy, together with TCFD 
reporting disclosures and climate change scenario analysis is set 
out in the Sustainability section on pages 25 to 33.

Greenhouse gas emissions report
Details regarding the Group’s carbon emissions, energy 
consumption and energy efficiency are included in the Strategic 
Report on pages 31 and 32.

Methodology
All of the emission sources required under the Companies Act 
2006 (Strategic Report and Directors’ Report) Regulations 2013 
for Scope 1 and Scope 2 emissions have been reported.

The emission factors used were from the UK Government’s GHG 
Conversion Factors for Company Reporting 2022 for UK entities 
and EPA conversion factors for US entities.

88

4imprint Group plc Annual Report and Accounts 2022

STATEMENT OF DIRECTORS’ RESPONSIBILITIES  
IN RESPECT OF THE FINANCIAL STATEMENTS 

The Directors are responsible for preparing the Annual Report 
and the financial statements in accordance with applicable 
United Kingdom law and regulations.

Company law requires the Directors to prepare financial 
statements for each financial period. Under that law the 
Directors have elected to prepare the Group and Company 
financial statements in accordance with UK-adopted 
International Accounting Standards (IFRSs). Under company law 
the Directors must not approve the financial statements unless 
they are satisfied that they give a true and fair view of the state 
of affairs of the Group and the Company and of the profit or 
loss of the Group for that period. 

In preparing the financial statements, the Directors are 
required to:
 –

Select suitable accounting policies in accordance with IAS 8 
‘Accounting Policies, Changes in Accounting Estimates and 
Errors’ and then apply them consistently.

 – Make judgments and accounting estimates that are 

reasonable and prudent.

 – Present information, including accounting policies, in a 

manner that provides relevant, reliable, comparable and 
understandable information.

 – Provide additional disclosures when compliance with the 
specific requirements in IFRSs is insufficient to enable 
users to understand the impact of particular transactions, 
other events and conditions on the Group’s and Company’s 
financial position and financial performance.
In respect of the Group’s and Company’s financial 
statements, state whether IFRSs have been followed, subject 
to any material departures disclosed and explained in the 
financial statements.

 –

 – Prepare the financial statements on the going concern basis 
unless it is appropriate to presume that the Group and 
Company will not continue in business.

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The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Company’s transactions and disclose with reasonable accuracy 
at any time the financial position of the Group and Company 
and enable them to ensure that the financial statements comply 
with the Companies Act 2006. They are also responsible for 
safeguarding the assets of the Group and Company and hence 
for taking reasonable steps for the prevention and detection of 
fraud and other irregularities.

Under applicable law and regulations, the Directors are 
also responsible for preparing a Strategic Report, Directors’ 
Report, Remuneration Report and Corporate Governance 
Statement that comply with that law and those regulations. 
The Directors are responsible for the maintenance and integrity 
of the corporate and financial information included on the 
Company’s website.

Each of the Directors, whose names and functions are listed in 
the Board of Directors on pages 56 and 57, confirm, to the best 
of their knowledge:
 –

That the consolidated financial statements, prepared in 
accordance with IFRSs, give a true and fair view of the assets, 
liabilities, financial position and profit of the Company and 
undertakings included in the consolidation taken as a whole.
That the Annual Report, including the Strategic Report, 
includes a fair review of the development and performance 
of the business and the position of the Company and 
undertakings included in the consolidation taken as a 
whole, together with a description of the principal risks 
and uncertainties that they face.
That they consider the Annual Report, taken as a whole, 
is fair, balanced and understandable and provides the 
information necessary for Shareholders to assess the 
Group’s position, performance, business model and strategy.

 –

 –

Approved on the 14 March 2023 by

KEVIN LYONS-TARR 
CHIEF EXECUTIVE OFFICER 

DAVID SEEKINGS
CHIEF FINANCIAL OFFICER

89

 
 
 
 
 
 
4imprint Group plc Annual Report and Accounts 2022

INDEPENDENT AUDITOR’S REPORT 
To the members of 4imprint Group plc

Opinion
In our opinion:
 –

4imprint Group plc’s Group financial statements and Company financial statements (the “financial statements”) give a true and 
fair view of the state of the Group’s and of the Company’s affairs as at 31 December 2022 and of the Group’s profit for the year 
then ended;
the Group financial statements have been properly prepared in accordance with UK adopted international accounting standards;
the Company financial statements have been properly prepared in accordance with UK adopted international accounting 
standards as applied in accordance with section 408 of the Companies Act 2006; and
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

 –
 –

 –

We have audited the financial statements of 4imprint Group plc (the “Company”) and its subsidiaries (the “Group”) for the year-ended 
31 December 2022 which comprise:

Group

Company

Consolidated balance sheet as at 31 December 2022

Balance sheet as at 31 December 2022 

Consolidated income statement for the year then ended

Statement of changes in equity for the year then ended

Consolidated statement of comprehensive income for the year 
then ended

Statement of cash flows for the year then ended 

Consolidated statement of changes in equity for the year 
then ended

Related notes A to M to the financial statements including a 
summary of significant accounting policies

Consolidated statement of cash flows for the year then ended

Related notes 1 to 28 to the financial statements, including a 
summary of significant accounting policies

The financial reporting framework that has been applied in their preparation is applicable law and UK adopted international 
accounting standards and as regards the Company financial statements, as applied in accordance with section 408 of the Companies 
Act 2006.

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our 
report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We are independent of the Group and Company in accordance with the ethical requirements that are relevant to our audit of the 
financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we have fulfilled 
our other ethical responsibilities in accordance with these requirements.

The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the Company and we remain 
independent of the Group and the Company in conducting the audit. 

Conclusions relating to going concern 
In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. Our evaluation of the Directors’ assessment of the Group and Company’s 
ability to continue to adopt the going concern basis of accounting included: 
 – We confirmed our understanding of the Board’s going concern assessment process and also engaged with management early 
to ensure key factors were considered in their assessment. Management have performed their going concern assessment for 
the period ending on 29 June 2024. Management consider the key factor that would affect the going concern assumption for the 
Group to be a severe downturn in customer demand; 

 – We obtained the Board’s going concern assessment, including cash flow forecasts which cover the period to 29 June 2024. 

The Board prepared “base case” and “downside case” cash flow forecast models. The downside scenarios assume a significant 
deterioration in demand patterns during 2023, similar to those experienced in 2020 when the pandemic started, with order 
volumes for the first year of the three-year forecast period dropping back to around 70% of 2022 levels, before gradually 
recovering. Management’s base case and downside forecasts demonstrate that the Group retains sufficient liquidity in the going 
concern period to 29 June 2024;

 – We considered the appropriateness of methods used to calculate the cash forecasts and determined, through inspection of 

the methodology and testing of the calculations, that the methods utilised were appropriately sophisticated to be able to make 
an assessment for the Group and Company. We also confirmed the mathematical integrity of management’s scenarios. We 
evaluated the historical accuracy of management’s forecasting and considered this against external analyst expectations. We have 
concluded that management’s estimates have historically been appropriate and conservative, and this is supported by post year-
end results to date; 

90

4imprint Group plc Annual Report and Accounts 2022

 – We have assessed the Board’s considerations related to material climate change impacts, including the re-certification of the 

Group’s carbon neutral status during the year, the completion of a capital investment project in the form of a 2,660 panel ground-
mounted solar array at their distribution centre in Oshkosh and developing Better Choices™, their sustainable product initiative;
 – We have checked the amount and maturity of the $20m US line of credit and £1m UK overdraft facility, which expire on 31 May 
2024 and 31 December 2023, respectively, to facility agreements. These facilities remain undrawn and covenant requirements 
attached to the $20m US line of credit have also been tested to the facility agreement. There are no covenants on the £1m 
UK overdraft;

 – We obtained the Board’s forecast covenant calculations for the committed but undrawn $20m US line of credit which cover the 
period until expiry (31 May 2024). We tested inputs into the covenant forecast calculations back to the base case and confirmed 
the Group has significant headroom and no forecast breach in covenants. Both the base case and the downside case cash flow 
forecasts assume no utilisation of the $20m line of credit or £1m UK overdraft facility;

 – We assessed management’s consideration of the geopolitical and macro-economic environment and the impact on the Group’s 
operations, noting that the Group has no operations in Russia, Ukraine or Belarus. The possible impact to the Group would likely 
manifest itself through inflationary pressures;

 – We tested the key assumptions included in each of the cash flow forecast models. We tested the assumption regarding significant 

declines in revenue included in the downside scenarios as well as the recovery rates;

 – We performed sensitivity analysis on the downside scenarios assuming increased product costs and reduction in demand, to 

identify the impact on the Group’s liquidity. This did not identify liquidity issues. Moreover, the Group has demonstrated its ability 
to manage through historic recessions and the more recent COVID-19 pandemic; 

 – We performed reverse stress testing on the base case forecast to identify what reduction in revenue would be required before 

the Group’s liquidity is exhausted during the going concern period. We assessed whether significant declines in revenue beyond 
those experienced during the pandemic were plausible; 

 – We considered the mitigating factors that are within the control of the Group which include the ability to reduce marketing costs, 
direct costs, capex spend and flex dividends. In addition, if required, other payroll and overhead costs could also be reduced; 

 – We consider the severe but plausible scenarios identified as part of the going concern assessment appropriately reflect the 

principal risks of the business and reasonable possible changes in key assumptions; 
 –
In our stress test and reverse stress test model, we have excluded the $20m US line of credit and the £1m UK overdraft facility;
 – Our reverse stress test models on the base case and downside scenarios showed that with available mitigation, the Group would 

have sufficient liquidity to meet its liabilities as they fall due throughout the going concern period; and

 – We read the Group’s going concern disclosures included in the Annual Report in order to evaluate whether the disclosures were 

appropriate and in conformity with the applicable reporting standards.

We have observed a continued recovery in performance of both the US and UK&I segments of the business since 2021, the cash and 
bank deposits of $86.7m (2021: cash of $39.8m) at the balance sheet date and sustained trading results in the first month of 2023. 
Based on the work we have performed, we have not identified material uncertainties relating to events or conditions that, individually 
or collectively, may cast significant doubt on the Group and Company’s ability to continue as a going concern for the period to 
29 June 2024.

In relation to the Group and Company’s reporting on how they have applied the UK Corporate Governance Code, we have nothing 
material to add or draw attention to in relation to the Directors’ statement in the financial statements about whether the Directors 
considered it appropriate to adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections 
of this report. However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the 
Group’s ability to continue as a going concern.

Overview of our audit approach

Audit scope

 – We performed an audit of the complete financial information of two full scope components and audit 

 –

procedures on specific balances for a further five components.
The components where we performed full or specific audit procedures accounted for 100% of profit before 
tax, 100% of revenue and 100% of total assets.

Key audit 
matters

 – Management override of internal controls through manual journals to revenue;
 – Management override of internal controls through manual journals to supplier rebate income; and
 – Management override of internal controls related to the expected credit loss provision on unbilled 

accrued revenue.

Materiality

 – Overall Group materiality of $5.2m (2021: $1.5m) which represents 5% (2021: 5%) of profit before tax for 

the current period. Prior year Group materiality was calculated at 5% of the average profit before tax using 
the prior year and previous two financial periods. 

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4imprint Group plc Annual Report and Accounts 2022

INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of 4imprint Group plc

An overview of the scope of the Company and Group audits 
Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit 
scope for each company within the Group. Taken together, this enables us to form an opinion on the consolidated and Company 
financial statements. We take into account size, risk profile, the organisation of the Group and effectiveness of group-wide controls, 
changes in the business environment, the potential impact of climate change and other factors such as recent wider geopolitical and 
macroeconomic issues when assessing the level of work to be performed at each company.

In assessing the risk of material misstatement to the Group financial statements, and to ensure we had adequate quantitative 
coverage of significant accounts in the financial statements, of the 7 (2021: 7) reporting components of the Group, we selected 7 
(2021: 7) components covering entities within the United States of America and the United Kingdom, which represent the principal 
business units within the Group.

Of the 7 (2021: 7) components selected, we performed an audit of the complete financial information of 2 (2021: 2) components 
(full scope components) which were selected based on their size or risk characteristics. For the remaining 5 (2021: 5) components 
(specific scope components), we performed audit procedures on specific accounts within those components that we considered 
had the potential for the greatest impact on the significant accounts in the financial statements either because of the size of these 
accounts or their risk profile. 

The reporting components where we performed audit procedures accounted for 100% (2021: 100%) of the Group’s profit before tax, 
100% (2021: 100%) of the Group’s revenue and 100% (2021: 100%) of the Group’s total assets. 

For the current year, the 2 (2021: 2) full scope components contributed 100% (2021: 104%) of the Group’s profit before tax, 98% 
(2021: 98%) of the Group’s revenue and 98% (2021: 98%) of the Group’s total assets. 

The 5 (2021: 5) specific scope components contributed 0% (2021: (4)%) of the Group’s profit before tax, 2% (2021: 2%) of the Group’s 
revenue and 2% (2021: 2%) of the Group’s total assets. The audit scope of these components may not have included testing of all 
significant accounts of the component but will have contributed to the coverage of significant accounts tested for the Group. 

Changes from the prior year 
There have been no changes in scoping from the prior year. 

Involvement with component teams 
All audit work performed for the purposes of the audit was undertaken by the Group audit team except for our inventory existence 
procedures in respect of one full scope component. These procedures were undertaken by another EY global network firm operating 
under the Group audit team’s instruction and were attended in person.

The Group audit team interacted with management throughout the audit and completed site visits to the Group’s locations in the 
United States of America as part of our year-end testing, and to the Group’s location in the United Kingdom as part of our interim 
and year-end audit procedures. 

The Group audit engagement partner participated in the interim and closing meetings for all components.

Climate change 
Stakeholders are increasingly interested in how climate change will impact 4imprint Group plc. The Group has determined that the 
most significant future impacts from climate change on their operations will be from extreme weather-related events and potential 
reputation and brand damage from failure to take deliberate and tangible action to reduce its GHG emissions and changes in 
consumer preferences towards sustainable products. These are explained on pages 28 to 31 in the required Task Force for Climate 
related Financial Disclosures in the sustainability section and on pages 41 to 49 in the principal risks and uncertainties. All of these 
disclosures form part of the “Other information,” rather than the audited financial statements. Our procedures on these unaudited 
disclosures therefore consisted solely of considering whether they are materially inconsistent with the financial statements or our 
knowledge obtained in the course of the audit or otherwise appear to be materially misstated, in line with our responsibilities on 
“Other information”. 

In planning and performing our audit we assessed the potential impacts of climate change on the Group’s business and any 
consequential material impact on its financial statements. 

As explained in the Group’s viability statement, governmental and societal responses to climate change risks are still developing, 
and the degree of certainty of these changes means that they cannot be taken into account when determining asset and liability 
valuations under the requirements of UK adopted International Accounting Standards.

The Group has included environmental matters in its strategic objectives and the cash flow impacts of its environmental initiatives 
are incorporated into the financial forecasts used to assess viability and going concern.

Our audit effort in considering the impact of climate change in the financial statements was focused on evaluating management’s 
assessment of the impact of climate risk on future cash flow forecasts, including changes in consumer preferences towards 
sustainable products, which was used in their assessment of going concern, viability, recoverability of deferred tax assets and 
associated disclosures. 

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4imprint Group plc Annual Report and Accounts 2022

We also assessed the appropriateness of the Directors’ considerations of climate change risks in their assessment of going concern 
and viability and associated disclosures. 

Based on our work we have not identified the impact of climate change on the financial statements to be a key audit matter or to 
impact a key audit matter.

Key audit matters 
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the allocation of 
resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the context of our audit 
of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate opinion on these matters.

Risk 1 – Management override of internal controls through manual journals to revenue

Description of risk:

There is a risk that management may override controls to intentionally misstate revenue transactions through inappropriate 
manual journal entries to revenue and consequently underlying operating profit. 

Investor focus on the Group’s revenue performance, together with the re-introduction of the management reward and incentive 
schemes in 2022 which are based on revenue percentage growth and underlying operating profit targets, create an incentive for 
management to manipulate revenue recognition. 

There are no significant judgments involved in the recognition of revenue and our audit risk is focussed on manual journals to the 
revenue accounts. Therefore, we concluded there was a risk that management may override controls to intentionally:

a)  overstate revenue, and therefore operating profit, in order to report an improved recovery to the market; or 

b)  understate revenue, and therefore operating profit, in order to provide a contribution towards meeting targets for 

management rewards and incentive schemes in the next financial period. 

Revenue for the year was $1,140m (2021: $787m) and operating profit was $103m (2021: $31m).

Refer to the accounting policies (pages 107 and 108); and note 1 of the consolidated financial statements (page 112).

Our response to the risk:

We identified, documented and confirmed our understanding of the Group’s revenue recognition policies and performed a 
walkthrough to assess the design and implementation of key controls over the revenue process.

We performed testing to validate a sample of revenue transactions extracted from the sales invoicing system to revenue recorded 
and reconciled in the general ledger.

We performed data analytics testing over the entire revenue process from revenue recognition through to invoice settlement via 
cash. Where the postings did not follow our expectation, we investigated outliers and tested these journal entries to assess their 
validity by agreeing the transactions back to source documentation. 

We tested manual journal entries posted to revenue accounts, applying parameters designed to identify entries that were not in 
accordance with our expectations. This included analysing and selecting journals for testing which appeared unusual in nature due 
to size, preparer or being manually posted as there is greater opportunity to record fictitious entries than with automated journals 
and therefore outside the normal course of business. 

We investigated material classes of journals which did not flow through this process in line with our expectations to confirm our 
understanding and ensure these were genuine transactions and appropriately accounted for.

We also introduced unpredictability into our manual journal entries testing. We corroborated such journals to source 
documentation to confirm that the entries supported the revenue recognised and that the entries were valid. 

We performed audit procedures over this risk area on 4imprint, Inc. and 4imprint Direct Limited which covered 100% (2021: 100%) 
of revenue for the year.

Key observations communicated to the Audit Committee:

We did not identify evidence of management override through inappropriate journal entries recorded to revenue in the period. 

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4imprint Group plc Annual Report and Accounts 2022

INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of 4imprint Group plc

Risk 2 – Management override of internal controls through manual journals to supplier rebate income

Description of risk:

The Group receives significant rebate income from its suppliers, primarily through 4imprint, Inc. These relate to volume-based 
rebates on purchases made from key product suppliers throughout the financial period.

The rebates received are determined by formal signed agreements with suppliers and depend on the level of spend and product 
mix within the financial period. Supplier agreements are coterminous with the Group’s year-end. The percentage of purchases paid 
as a rebate from certain suppliers increases based on predetermined purchase thresholds within supplier agreements.

There is a risk that management may override controls to intentionally misstate supplier rebate income, and consequently 
operating profit, through inappropriate manual journal entries. The incentives for doing so are consistent with those noted in our 
“Management override of internal controls through manual journals to revenue” matter noted above.

Rebate contracts include variable rebate rates which are dependent on product categories and volumes purchased. There are 
no significant judgments involved in the recognition of supplier rebate revenue or the supplier rebate receivable. As such, our 
assessment considers the risk that management may override controls to intentionally:

a)  Overstate supplier rebate income when compared to the eligible amounts set out in the rebate agreements and/or are 

recognised in advance of achievement of the right to earn the income; or

b)  Understate supplier rebate income when compared to the eligible amounts set out in the rebate agreements and/or 

recognition is incorrectly deferred to the following period when the achievement of the right to earn the income has been met.

There is, however, an element of judgment included in assessing the recoverability of the rebate income receivable at the balance 
sheet date. For the current year the Group recognised $26m (2021: $18m) of rebate income including a rebate receivable balance 
of $19m (2021: $13m) at the balance sheet date.

Refer to the accounting policies (page 108); and note 14 of the consolidated financial statements (pages 120 to 122).

Our response to the risk:

We identified, documented and confirmed our understanding of the Group’s supplier rebate recognition policies and performed a 
walkthrough to assess the design and operating effectiveness of key controls over the rebate revenue process.

For a sample of supplier rebates, we obtained rebate agreements and inspected them to assess whether rebates received, and 
receivable, by the Group had been accounted for in the correct financial period and in accordance with specific terms agreed 
with suppliers.

We recalculated expected supplier rebate income and receivables based upon spend with suppliers in the period, taking account 
of agreed rebate rates per signed agreements and cash received during the year for rebate income. 

We obtained direct confirmations from a sample of suppliers to agree rebate receivables due at the balance sheet date. 

We compared a sample of cash receipts received in the year to the prior year receivables balances to assess the historical accuracy 
of management’s rebate calculations and assessment of recoverability of amounts outstanding at the year-end.

We checked a sample of purchase transactions to the purchase reports used in the rebate calculations to assess whether rebate 
transactions were recorded in the correct period and with regard to the relevant supplier and for the correct amounts. We 
inspected a sample of post year-end credit notes to check the recoverability of rebate receivable balances.

We tested manual journal entries to rebate income accounts by applying parameters designed to identify entries that were 
not in accordance with our expectations. This included analysing and selecting journals for testing and corroborating to source 
documentation to confirm that the entries supported the recognition of rebate income and that the entries were appropriate. 

We performed audit procedures over this risk area on 4imprint, Inc. which covered 99% (2021: 92%) of supplier rebate income 
and 99% (2021: 90%) of the rebate income receivable balance at the reporting date.

Key observations communicated to the Audit Committee:

We did not identify evidence of management override through inappropriate journal entries recorded to rebate income in 
the period. Rebate income was recorded in accordance with contractual terms, in the correct period and the related year-end 
receivables balance was appropriately valued. 

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4imprint Group plc Annual Report and Accounts 2022

Risk 3 – Management override of internal controls to the expected credit loss provision on unbilled accrued revenue

Description of risk:

It is common for a customer order to include several different products, i.e., several “order lines”. Each order line is a separate 
performance obligation and revenue is recognised when control of the related goods has transferred to the customer. 

However, the Group’s policy is that a sales invoice is only raised once goods from all order lines have transferred to the customer. 

In the prior year, disruption to the Group’s supply chain caused by the pandemic resulted in an increase in unbilled accrued 
revenue on orders that had been delivered to customers but where other products on the overall customer order had not been 
delivered at year-end. Whilst the unbilled accrued revenue balances have reduced in the current year, they remain material to the 
financial statements. 

There is a risk that management may override controls to intentionally misstate expected credit loss (ECL) provisions on 
unbilled accrued revenues and consequently operating profit. The incentives for doing so are consistent with those noted in our 
“Management override of internal controls through manual journals to revenue” matter noted above. 

Our assessment considers the risk that management may override controls to intentionally:

a)  Understate the ECL provision, and therefore overstate operating profit, in order to report an improved recovery to the market; or 

b)  Overstate the ECL provision, and therefore understate operating profit, in order to meet targets for management rewards and 

incentive schemes in the next financial period. 

Gross unbilled accrued revenue at the year-end was $18m (2021: $28m) and related expected credit loss provisions were $0.2m 
(2021: $0.5m).

Refer to the accounting policies (page 110); and note 14 of the consolidated financial statements (pages 120 to 122).

Our response to the risk:

We identified, documented and confirmed our understanding of the Group’s ECL provision policy and performed a walkthrough to 
assess the design and operating effectiveness of key controls over the unbilled revenue accrual process.

We tested the accuracy of input data and the clerical accuracy of the ECL provision workings. We verified that the provision was 
calculated in accordance with management’s policy and that appropriate journal entries were processed to record the provision in 
the financial statements.

We assessed the significant assumptions used by management in the ECL provision on unbilled accrued revenues, mainly the 
probability of default of customers based on historic default rates for the previous 36 months. 

We challenged default rates used by management through the recalculation of our own ECL provision. The difference between our 
own calculation and management’s provision was not material. We further validated inputs used in our recalculation as follows:

a)  We performed integrity testing over these data sets to ensure they were reliable and complete, agreeing back to source 

documentation such as invoices and journal write offs. 

b)  The risk of default over an element of the unbilled accrued revenue population is mitigated where payments are received up-

front from customers at the time an order is processed. 

c)  We validated the accuracy of this input into our calculation by agreeing a sample of transactions back to order and cash 

receipt. We have ensured cash received up-front has been appropriately allocated against the ageing of the unbilled accrued 
revenue balance. 

We assessed the adequacy of the disclosures in the financial statements for the provision for ECL’s on unbilled accrued revenue.

We performed audit procedures over this risk area on 4imprint, Inc. and 4imprint Direct Limited which covered 100% (2021: 100%) 
of unbilled accrued revenue at the year-end. 

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Key observations communicated to the Audit Committee:

We did not identify evidence of management override through inappropriate ECL provisions on unbilled accrued revenue. 

There have been no changes from prior year in the key audit matters included in our auditor’s report.

95

 
 
 
 
4imprint Group plc Annual Report and Accounts 2022

INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of 4imprint Group plc

Our application of materiality 
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on the 
audit and in forming our audit opinion. 

Materiality
The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence the economic 
decisions of the users of the financial statements. Materiality provides a basis for determining the nature and extent of our audit procedures.

We determined materiality for the Group to be $5.2m (2021: $1.5m), which is 5% (2021: 5%) of profit before tax for the current 
period. Prior year Group materiality was calculated based on 5% of the average profit before tax using the prior year and previous 
two financial periods.

We believe that profit before tax provides us with an appropriate basis for determining materiality as we consider the users of the 
financial statements are primarily focused on earnings following the Group’s recovery from the impact of the pandemic.

Our current year materiality has therefore been calculated using profit before tax. In the prior year, Group materiality was calculated 
at 5% of the average profit before tax using the prior year and previous two financial periods. If we had calculated our prior year 
materiality in a consistent manner to the current year, using profit before tax, the prior year materially would have remained at a 
similar amount.

We determined materiality for the Company to be £2.4m (2021: £2.4m), which is 1% (2021: 1%) of equity. We deem equity to be the 
most appropriate measure given the Company is an investment holding company with no revenue.

During the course of our audit, we reassessed initial materiality for both the Group and Company. 

Our final materiality for the Group ($5.2m) was higher than our initial materiality ($4.0m) owing to the Group’s improved trading 
performance during the second half of the year.

There was no change in our final materiality from our original assessment at planning for the Company.

Performance materiality
The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately low level the 
probability that the aggregate of uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgment 
was that performance materiality was 75% (2021: 75%) of our planning materiality, namely $3.9m (2021: $1.1m). We have set 
performance materiality at this percentage based on our assessment of the appropriateness of the Group’s internal controls, the 
nature of historic audit misstatements and the residual risk of undetected misstatements in the financial statements.

Audit work at component locations for the purpose of obtaining audit coverage over significant financial statement accounts is 
undertaken based on a percentage of total performance materiality. The performance materiality set for each component is based 
on the relative scale and risk of the component to the Group as a whole and our assessment of the risk of misstatement at that 
component. In the current year, the range of performance materiality allocated to components was $0.8m to $2.9m (2021: $0.3m 
to $0.8m).

Reporting threshold
An amount below which identified misstatements are considered as being clearly trivial.

We agreed with the Audit Committee that we would report to them all uncorrected audit differences in excess of $0.2m (2021: 
$0.1m), which is set at 5% (2021: 5%) of planning materiality, as well as differences below that threshold that, in our view, warranted 
reporting on qualitative grounds. 

The increase seen in our reporting threshold compared to the prior year is due to the improved trading performance of the Group 
which has resulted in the profit before tax used in calculating our materiality being higher than in the prior year.

We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in light of 
other relevant qualitative considerations in forming our opinion.

Other information 
The other information comprises the information included in the Annual Report set out on pages 1 to 89, including the Strategic 
Report, set out on pages 6 to 53, Corporate Governance Report, set out on pages 54 to 89, and additional information set out 
on pages 142 to 144 than the financial statements and our auditor’s report thereon. The Directors are responsible for the other 
information contained within the Annual Report. 

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in 
this report, we do not express any form of assurance conclusion thereon. 

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4imprint Group plc Annual Report and Accounts 2022

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the course of the audit or otherwise appears to be materially misstated. 
If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise 
to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there 
is a material misstatement of the other information, we are required to report that fact.

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, the part of the Directors’ remuneration report to be audited has been properly prepared in accordance with the 
Companies Act 2006.
In our opinion, based on the work undertaken in the course of the audit:
 –

the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements 
are prepared is consistent with the financial statements and those reports have been prepared in accordance with applicable 
legal requirements;
the information about internal control and risk management systems in relation to financial reporting processes and about share 
capital structures, given in compliance with rules 7.2.5 and 7.2.6 in the Disclosure Rules and Transparency Rules sourcebook 
made by the Financial Conduct Authority (the FCA Rules), is consistent with the financial statements and has been prepared in 
accordance with applicable legal requirements; and
information about the Company’s Corporate Governance Statement and practices and about its administrative, management 
and supervisory bodies and their Committees complies with rules 7.2.2, 7.2.3 and 7.2.7 of the FCA Rules.

 –

 –

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group and the Company and its environment obtained in the course of the 
audit, we have not identified material misstatements in:
the Strategic Report or the Directors’ Report; or
 –
the information about internal control and risk management systems in relation to financial reporting processes and about share 
 –
capital structures, given in compliance with rules 7.2.5 and 7.2.6 of the FCA Rules.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to 
you if, in our opinion:
 –

adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received 
from branches not visited by us; or
the Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with 
the accounting records and returns; or
certain disclosures of Directors’ remuneration specified by law are not made; or

 –

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 – we have not received all the information and explanations we require for our audit; or
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a Corporate Governance Statement has not been prepared by the Company.

Corporate Governance Statement
We have reviewed the Directors’ statement in relation to going concern, longer-term viability and that part of the Corporate 
Governance Statement relating to the Group and Company’s compliance with the provisions of the UK Corporate Governance Code 
specified for our review by the Listing Rules.

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the Corporate 
Governance Statement is materially consistent with the financial statements or our knowledge obtained during the audit:
 – Directors’ statement with regards to the appropriateness of adopting the going concern basis of accounting and any material 

uncertainties identified set out on page 40;

 – Directors’ explanation as to its assessment of the Company’s prospects, the period this assessment covers and why the period is 

appropriate set out on pages 38 and 39;

 – Director’s statement on whether it has a reasonable expectation that the Group will be able to continue in operation and meet 

its liabilities set out on page 40;

 – Directors’ statement on fair, balanced and understandable set out on page 89;
 – Board’s confirmation that it has carried out a robust assessment of the emerging and principal risks set out on pages 41 to 49;
 –

The section of the Annual Report that describes the review of effectiveness of risk management and internal control systems set 
out on pages 41 and 69 and 70; and
The section describing the work of the Audit Committee set out on pages 66 to 70.

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4imprint Group plc Annual Report and Accounts 2022

INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of 4imprint Group plc

Responsibilities of Directors
As explained more fully in the Directors’ Responsibilities Statement set out on page 89, the Directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the 
Directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether 
due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing the Group and Company’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the 
Directors either intend to liquidate the Group or the Company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. 

Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, 
individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis 
of these financial statements. 

Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud 
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect irregularities, including fraud. The risk of not detecting a material misstatement due to fraud 
is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery 
or intentional misrepresentations, or through collusion. The extent to which our procedures are capable of detecting irregularities, 
including fraud is detailed below.

However, the primary responsibility for the prevention and detection of fraud rests with both those charged with governance of the 
Company and management. 
 – We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group and determined that the 

most significant are those that relate to the reporting framework (IFRS, Companies Act 2006, the UK Corporate Governance Code, 
the Listing Rules of the UK Listing Authority) and the relevant tax compliance regulations in the jurisdictions in which the Group 
operates, notably in the US and the UK. In addition, we concluded that there are certain laws and regulations that may have an 
effect on the determination of the amounts and disclosures in the financial statements and those laws and regulations relate to 
health and safety, employee, environmental, bribery and corruption practices and various US state laws;

 – We understood how 4imprint Group plc is complying with those frameworks by making enquiries of Board members and 

senior management executives, those responsible for legal and compliance procedures, the General Counsel and the Company 
Secretary. We corroborated our enquiries through our review of Board minutes, Business Risk Management Committee 
minutes, papers provided to the Audit Committee and attendance at meetings of the Audit Committee and members of the 
senior executive team, and from reviewing correspondence received from regulatory bodies and noted that there was no 
contradictory evidence; 

 – We assessed the susceptibility of the Group’s financial statements to material misstatement, including how fraud might occur. 
In doing so, we considered investor focus and management remuneration in the current year and next year which may create 
an incentive for management to manipulate earnings. We considered the possibility of fraud through management override and, 
in response, we incorporated data analytics across manual journal entries into our audit approach. Where unusual results or 
anomalies were identified through our data analytics, we performed additional audit procedures to address each identified risk. 
These procedures included testing transactions back to source information and were designed to provide reasonable assurance 
that the financial statements were free from material fraud or error. For more details, please refer to our Key Audit Matters 
section above;

 – Based on this understanding we designed our audit procedures to identify non-compliance with such laws and regulations. 

Our procedures involved testing details of manual journal entries which met our defined risk criteria based on our understanding 
of the business, enquiries of the General Counsel, Group management and senior management executives of full and specific 
scope components. We inspected the volume and nature of complaints by the whistleblowing hotline during the year; and any 
past or present pending or threatened litigation or claims against the Group and its components; and 

 – We did not identify any instances of non-compliance with laws and regulations that, in our opinion, could have an impact on the 

financial statements that would be more than inconsequential.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

98

4imprint Group plc Annual Report and Accounts 2022

Other matters we are required to address 
 –

Following the recommendation from the Audit Committee, we were reappointed by the Company on 18 May 2021 to audit the 
financial statements for the period ending 1 January 2022 and subsequent financial periods. 
The period of total uninterrupted engagement including previous renewals and reappointments is four years, covering the 
52 week period ended 28 December 2019, the 53 week period ended 2 January 2021, the 52 week period ended 1 January 2022 
and the 52 week period ended 31 December 2022.
The audit opinion is consistent with the additional report to the Audit Committee.

 –

 –

Use of our report
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state to the Company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the Company and the Company’s members as a body, for our audit work, for this report, or for 
the opinions we have formed.

CHRISTOPHER VOOGD 
SENIOR STATUTORY AUDITOR

for and on behalf of Ernst & Young LLP, Statutory Auditor
Birmingham
14 March 2023

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4imprint Group plc Annual Report and Accounts 2022

GROUP INCOME STATEMENT
for the 52 weeks ended 31 December 2022

Revenue

Operating expenses

Operating profit

Finance income

Finance costs

Pension finance income/(charge)

Net finance income/(cost)

Profit before tax

Taxation

Profit for the period

Earnings per share 

Basic

Diluted

Note

2022
$’000

2021
$’000

 1

1,140,286

787,322

2 (1,037,384)

(756,676)

 1

102,902

30,646

1,162

(425)

67

804

33

(435)

(15)

(417)

4

103,706

30,229

 5

(23,563)

(7,643)

80,143

22,586

Cents

Cents

6

6

285.57

284.95

80.46

80.26

100

4imprint Group plc Annual Report and Accounts 2022

GROUP STATEMENT OF COMPREHENSIVE INCOME 
for the 52 weeks ended 31 December 2022

Profit for the period

Other comprehensive income

Items that may be reclassified subsequently to the income statement:

Note

2022
$’000

2021
$’000

80,143

22,586

Currency translation differences

24

(1,614)

(97)

Items that will not be reclassified subsequently to the income statement:

Return on pension scheme assets (excluding interest income)

Re-measurement gains on post-employment obligations

Tax relating to components of other comprehensive income

Other comprehensive income for the period, net of tax

Total comprehensive income for the period, net of tax

18

18

5

(16,374)

(1,391)

11,916

1,756

(4,316)

2,506

(1,411)

(393)

75,827

22,193

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101

 
 
 
 
4imprint Group plc Annual Report and Accounts 2022

GROUP BALANCE SHEET 
at 31 December 2022

Non-current assets

Property, plant and equipment

Intangible assets

Goodwill

Right-of-use assets

Deferred tax assets

Retirement benefit asset

Current assets

Inventories

Trade and other receivables

Current tax debtor

Other financial assets – bank deposits

Cash and cash equivalents

Current liabilities

Lease liabilities

Trade and other payables

Current tax creditor

Net current assets

Non-current liabilities

Lease liabilities

Deferred tax liabilities

Net assets

Shareholders’ equity

Share capital

Share premium reserve

Other reserves

Retained earnings

Total Shareholders’ equity

Note

2022
$’000

2021
$’000

8

9

10

11

12

18

13

14

15

15

16

17

16

19

29,255

24,667

957

1,010

1,045

–

13,103

11,725

2,381

1,234

600

1,974

47,940

40,011

18,090

20,559

87,511

63,589

–

2,034

34,913

–

51,839

41,589

192,353

127,771

(1,435)

(1,150)

(84,761)

(71,877)

(1,205)

–

(87,401)

(73,027)

104,952

54,744

(12,315)

(10,939)

(357)

(850)

(12,672)

(11,789)

140,220

82,966

 22

18,842

18,842

68,451

68,451

24

4,406

6,020

48,521

(10,347)

140,220

82,966

The financial statements on pages 100 to 130 were approved by the Board of Directors on 14 March 2023 and were signed on its 
behalf by:

KEVIN LYONS-TARR 
CHIEF EXECUTIVE OFFICER 

DAVID SEEKINGS
CHIEF FINANCIAL OFFICER

102

 
 
4imprint Group plc Annual Report and Accounts 2022

GROUP STATEMENT OF CHANGES IN SHAREHOLDERS’ EQUITY 
for the 52 weeks ended 31 December 2022

Balance at 3 January 2021

Profit for the period

Other comprehensive income

Currency translation differences

Re-measurement gains on post-employment obligations

Tax relating to components of other comprehensive income 
(note 5)

Total comprehensive income

Own shares utilised

Own shares purchased

Share-based payment charge

Deferred tax relating to share options (note 5)

Deferred tax relating to UK tax losses (note 5)

Dividends

Balance at 1 January 2022

Profit for the period

Other comprehensive income

Share capital
$’000

Share
premium 
reserve
$’000

Other 
reserves 
(note 24)
$’000

Own shares
$’000

Profit
and loss
$’000

Total
equity
$’000

Retained earnings

18,842

68,451

6,117

(581)

(27,458)

65,371

22,586

22,586

(97)

(97)

1,115

1,115

(1,411)

(1,411)

(97)

22,290

22,193

573

(843)

(573)

602

5

–

(843)

602

5

(228)

(228)

(4,134)

(4,134)

18,842

68,451

6,020

(851)

(9,496)

82,966

80,143

80,143

Currency translation differences

(1,614)

(1,614)

Re-measurement losses on post-employment obligations

Tax relating to components of other comprehensive income 
(note 5)

Total comprehensive income

Proceeds from options exercised

Own shares utilised

Own shares purchased

Share-based payment charge

Deferred tax relating to share options (note 5)

Deferred tax relating to UK tax losses (note 5)

Dividends

(4,458)

(4,458)

1,756

1,756

(1,614)

77,441

75,827

344

1,191

(1,191)

344

–

(1,210)

(1,210)

815

52

148

815

52

148

(18,722)

(18,722)

Balance at 31 December 2022

18,842

68,451

4,406

(870)

49,391

140,220

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4imprint Group plc Annual Report and Accounts 2022

GROUP CASH FLOW STATEMENT
for the 52 weeks ended 31 December 2022

Cash flows from operating activities

Cash generated from operations

Tax paid

Finance income received

Finance costs paid 

Lease interest

Net cash generated from operating activities

Cash flows from investing activities

Purchases of property, plant and equipment

Purchases of intangible assets 

Proceeds from sale of property, plant and equipment

Consideration for business combination

Increase in current asset investments – bank deposits

Net cash used in investing activities

Cash flows from financing activities

Capital element of lease payments

Proceeds from share options exercised

Purchases of own shares

Dividends paid to Shareholders

Net cash used in financing activities

Net movement in cash and cash equivalents

Cash and cash equivalents at beginning of the period

Exchange losses on cash and cash equivalents

Note

2022
$’000

2021
$’000

25

97,040

18,257

(20,755)

(6,414)

1,130

(33)

(398)

33

(65)

(377)

76,984

11,434

16

(7,719)

(3,083)

(341)

(382)

49

10

(1,700)

(35,003)

–

–

–

(44,714)

(3,465)

16

(1,225)

(1,117)

344

–

(1,210)

(843)

7

(18,722)

(4,134)

(20,813)

(6,094)

11,457

1,875

41,589

39,766

(1,207)

(52)

Cash and cash equivalents at end of the period

15

51,839

41,589

104

4imprint Group plc Annual Report and Accounts 2022

NOTES TO THE FINANCIAL STATEMENTS

General information
4imprint Group plc, registered number 177991, is a public limited company incorporated in England and Wales, domiciled in the UK 
and listed on the London Stock Exchange. Its registered office is 25 Southampton Buildings, London WC2A 1AL. 

The Group presents the consolidated financial statements in US dollars and numbers are shown in US dollars thousands. A 
substantial portion of the Group’s revenue and earnings are denominated in US dollars and the Board is of the opinion that a US 
dollar presentation gives a more meaningful view of the Group’s financial performance and position.

Accounting policies
The principal accounting policies adopted in the preparation of these financial statements are set out below. These policies have 
been consistently applied to all the periods presented.

Basis of preparation
The financial statements have been prepared under the historical cost convention in accordance with UK-adopted International 
Accounting Standards. 

New accounting standards applicable for the first time in this reporting period have no impact on the Group’s results or 
balance sheet.

Environmental risks
In preparing the financial statements, management has considered the impact of environmental risks. Whilst the impact of 
environmental risks is still developing and therefore all possible future outcomes are uncertain, risks known to the Group have been 
considered in forming judgments, estimates and assumptions and in assessing viability and going concern. These considerations did 
not have a material impact on the financial statements.

Going concern
In making their assessment of going concern from the date of approval of these financial statements until 29 June 2024, the Directors 
have carefully considered the Group’s prospects:
 –

The Group’s strategy, market position and business model, as set out in the Strategic Report section on pages 9 to 19 of the 2022 
Annual Report.
The principal risks and uncertainties facing the Group, as outlined in the Principal Risks & Uncertainties section on pages 41 to 49 
of the 2022 Annual Report and further detailed below.
Information contained in the Financial Review concerning the Group’s financial position, cash flows and liquidity.

 –

 –
 – Regular management reporting and updates from the Executive Directors.
 – Recent detailed financial forecasts and analysis. 

Principal risks and uncertainties
The Directors have carefully considered the Group’s principal risks and uncertainties in assessing the Group’s prospects, which 
include strategic risks, operational risks, reputational risks, and environmental risks. Whilst all the risks identified could have an 
impact on the Group, given the prevailing external climate and potential to impact the Group’s financial position and longer-term 
viability, macroeconomic and environmental risks are considered in further detail below.

Macroeconomic risks
Whilst the risk of a negative effect on demand for our products from the pandemic is considered to have receded during the year, 
the macroeconomic and geopolitical environment remains challenging. 

The ongoing uncertainty associated with the outlook for a potential global recession and continued geopolitical unrest poses 
downside risks to growth and the cost base. Inflationary pressures (mainly in relation to product, transportation, and labour costs) 
have persisted since the onset of the pandemic although the impact on the business has to date been successfully mitigated 
through appropriate and timely adjustments to the customer proposition, the marketing mix and expense budgets. In addition, the 
maintenance of high levels of liquidity has facilitated continued investment in the business for future growth. 

The operational and financial resilience of the business through the pandemic and current economic and political uncertainty, 
coupled with the strong financial position of the Group, give the Board confidence that the strategy, competitive position, and 
business model remain entirely relevant and that despite residual uncertainty as to future market conditions, the Group expects to 
be in a good position both to withstand further economic stress and to take market share opportunities as they arise.

The potential impacts from the current macroeconomic risks and associated mitigating actions have been reflected in the demand 
and cost assumptions of the financial forecasts used to assess viability and going concern.

Environmental risks
As a primary strategic objective of the Group and as noted above in the assessment of prospects, environment-related risks and 
opportunities are specifically considered by the Board in their assessment of viability and going concern.

The Group has established an appropriate governance structure, in the form of the Group Environmental Committee and Business 
Risk Management Committee, to identify new and emerging risks related to climate change and the environment.

105

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4imprint Group plc Annual Report and Accounts 2022

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

Going concern continued
Environmental risks have the potential to impact the Group’s ability to achieve its strategic objectives through damage to our 
reputation, our operational facilities and those of our supplier partners, and the failure to respond to trends and shifts in consumer 
product preferences.

As detailed more fully in the Sustainability section, the Group has proactively responded to these risks with several initiatives. 
These include the achievement of CarbonNeutral® company status, the installation of a solar panel array at our distribution centre 
in Oshkosh, the introduction of our Better Choices™ programme to make it easier for our customers to find products with the 
characteristics that are most important to them, and participation in the UPS carbon neutral shipping programme. The flexible nature 
of our ‘drop-ship’ model and close relationships maintained with key and alternative suppliers allows for relatively rapid adjustment to 
episodes of extreme weather. 

Whilst governmental and societal responses to climate change risks are still developing, and therefore all possible future outcomes 
are not known, the Group has embedded environmental matters into its strategic objectives and sees climate change and other 
aspects of environmental stewardship as a fundamental part of a commitment to build a commercially and environmentally 
sustainable business that delivers value to all stakeholders. 

The cash flow impacts of our environmental initiatives are incorporated into the financial forecasts used to assess viability and 
going concern.

Assessment of going concern
Whilst the principal risks and uncertainties outlined on pages 41 to 49 of the 2022 Annual Report could all have an impact on the 
Group’s performance, the Board considers that the key factor that would prejudice the ongoing viability and liquidity of the Group 
would be a severe downturn in demand, which negatively impacts new customer acquisition and existing customer retention. 

The ‘base case’ three-year plan, developed for the purposes of the Group’s strategic planning process, provides the basis for 
the financial modelling used to assess viability. Over the three-year period this ‘base case’ shows improving financial results, an 
accumulating cash balance and no liquidity concerns.

Severe, but plausible, downside demand assumptions were then determined and used to adjust the ‘base case’ forecast to model 
the effects on the Group’s liquidity. These ‘downside’ scenarios assume a significant deterioration in demand patterns during 2023, 
similar to those experienced in 2020 when the pandemic started, with order volumes for the first year of the three-year forecast 
period dropping back to around 70% of 2022 levels, before gradually recovering back to 2022 order levels by 2025. Marketing and 
direct costs were flexed in line with revenue, capital expenditure was moderated to reflect the reduction in demand, and dividend 
payments were reduced in line with earnings per share, but other payroll and overhead costs remained at 2022 levels with an 
allowance for inflationary increases. These ‘downside’ scenarios are intended to simulate a severe shock to demand resulting in 
sustained diminished corporate demand in a downsized promotional products market.

Even under the severe stress built into the ‘downside’ models, the Group retains strong liquidity throughout the assessment period. 
This liquidity is in the form of cash balances. In addition, there are further mitigating actions that the Group could take, including 
further cutting marketing costs and reducing headcount, that are not reflected in the distressed forecast but would, if required, be 
fully under the Group’s control.

Given the scalability of the Group’s business model, as demonstrated over the past few years, the absence of external financing, and 
low fixed or working capital requirements, a reverse stress testing scenario has not been undertaken. The Group has proven, during 
the onset of the pandemic in 2020, its ability to flex its marketing and other costs to mitigate the impact of falls in revenue and retains 
flexibility to further reduce other costs should the need arise.

Though the Group maintains a $20m line of credit with its US bankers that expires on 31 May 2024 and a small overdraft facility 
with its UK bankers that expires on 31 December 2023, the modelling in both the ‘base case’ and ‘downside’ scenarios shows the 
maintenance of positive cash balances throughout the assessment period and, as such, there is no current requirement to utilise the 
facilities or intention to secure any additional facilities. 

The assumptions used in the ‘base case’ and ‘downside’ scenarios and resulting financial forecasts have been reviewed and approved 
by the Board. The conclusion of this review is that the Group has significant flexibility in its variable costs, a low fixed cost base, and 
enters the 2023 financial year with a strong cash and bank deposits position of $86.8m, enabling it to remain cash positive even 
under severe economic stress.

Going concern
Based on their assessment, the Directors have not identified any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the Group’s and Company’s ability to continue as a going concern from 
the date the financial statements are approved until 29 June 2024. Accordingly, they continue to adopt the going concern basis in 
preparing the Group’s and Company’s financial statements.

106

4imprint Group plc Annual Report and Accounts 2022

Basis of consolidation
The consolidated financial statements include the financial statements of the Company and its subsidiaries for the period. 
Subsidiaries are all entities (including structured entities) over which the Group has control. The Group controls an entity when the 
Group is exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns 
through its power to direct the activities of the entity. The financial statements of subsidiaries, as amended to conform to Group 
accounting policies, are included in the consolidated financial statements from the date that control commences until the date that 
control ceases.

All subsidiaries have the same year-end date as the Group.

Estimates and judgments
The preparation of the consolidated financial statements requires management to make judgments and estimates that affect the 
application of accounting policies, the amounts reported for assets and liabilities as at the balance sheet date and the amounts 
reported for revenues and expenses during the year. 

Critical accounting judgments are those judgments, apart from those involving estimations, that have been made in the process 
of applying the Group’s accounting policies and that have the most significant effect on the amounts recognised in the financial 
statements. Key assumptions and sources of estimation uncertainty are those that have a significant risk of resulting in a material 
adjustment to the carrying amounts of the Group’s assets and liabilities within the next financial year.

Management considers the following to be the critical accounting judgments and key assumptions and sources of 
estimation uncertainty:

Critical accounting judgments 
Revenue
For most of its product line, the Group operates a ‘drop-ship’ business model whereby suppliers hold blank inventory, imprint the 
product and ship directly to customers. In order to determine the amount of revenue to recognise, it is necessary for the Group to 
make a judgment to assess if it is acting as principal or an agent in fulfilling the performance obligations and promises to customers 
for these transactions.

The Group has full discretion to accept orders, agrees artwork with the customer, sets the transaction price, selects the suppliers 
used to fulfil orders, and considers its customer satisfaction promises (‘on-time or free’, price and quality guarantees) to be integral to 
meeting its performance obligations.

Accordingly, the Group is of the opinion that it acts as principal in providing goods to customers and recognises the gross amount of 
consideration as revenue.

Retirement benefit asset
At the balance sheet date, the fair value of the defined benefit assets exceeded the present value of the defined benefit obligations 
of the 4imprint 2016 Pension Plan. Although the Group anticipates that the surplus will be utilised during the life of the plan to 
address members’ liabilities, the Group recognises the surplus in full on the basis that it is management’s judgment that there are no 
restrictions on the return of residual plan assets in the event of a winding up of the plan after all member obligations have been met.

Key assumptions and sources of estimation uncertainty
Pensions
As detailed in note 18, the Group sponsors a defined benefit pension scheme closed to new members and future accrual. Period-
end recognition of the liabilities under this scheme requires a number of significant actuarial assumptions to be made, including 
inflation rate, discount rate and mortality rates. Small changes in assumptions can have a significant impact on the amounts recorded 
in other comprehensive income and on the pension liabilities in the balance sheet. Sensitivities to changes in these assumptions are 
disclosed in note 18. 

Other areas of judgment and accounting estimates
The consolidated financial statements include other areas of judgment and accounting estimates. Whist these areas do not meet 
the IAS 1 definition of critical accounting judgments or significant accounting estimates, the recognition and measurement of certain 
material assets and liabilities are based on assumptions and/or uncertainties. The other areas of judgment and accounting estimates 
include the estimation of the future cash flows of subsidiary companies and the determination of appropriate discount rates, growth 
rates, and probability of default rates necessary for undertaking impairment reviews and assessing the recoverability of assets (refer 
to note 8 for further information on the impairment review process), and levels of provisions required in relation to trade and other 
receivables (refer to note 14) and inventories (refer to note 13).

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4imprint Group plc Annual Report and Accounts 2022

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

Other accounting policies
Revenue
The activity from which the Group derives revenue is the sale and delivery of promotional products.

The Group primarily operates a ‘drop-ship’ model in which it acts as principal as it has control over the goods and services before 
transfer to the customer. The Group also acts as principal for apparel goods that are decorated within the Group’s facilities and 
shipped directly to the customer. The Group recognises the gross amount of consideration as revenue in both instances.

It is common for a customer order to include several different product lines. Individual order lines are separately priced, have 
separately agreed delivery dates, and are capable of being used or enjoyed by the customer on their own, separately from any 
other order lines included in the overall customer order. The Group therefore considers each order line to constitute a separate 
performance obligation. Revenue is recognised at a point in time upon delivery and acceptance by the customer as this is when 
control of the goods has transferred.

The price for each order line is fixed at the time of order, inclusive of any discounts given for that order line. Revenue is shown net of 
discounts, credits, refunds, VAT and sales tax. The value of provisions for credits and refunds is determined using the expected value 
methodology based upon historical experience of credits/refunds issued and levels of revenue.

Payment terms vary by customer but are generally either payment with order or within 30 days of delivery.

Supplier rebates
Amounts due under rebate agreements are recognised based on volumes of products purchased during the period to which 
the rebates relate at the relevant rebate rates, per supplier agreements. Amounts are credited to the cost of purchase of goods 
for resale and any accrued income is included in other receivables. Provision is made against such receivables to the extent it is 
considered that the amounts are not recoverable. 

Segmental reporting
The reporting requirements of IFRS 8 require operating segments to be identified based on internal reports about components of 
the Group that are regularly reviewed by the chief operating decision maker to allocate resources to the segments and to assess 
their performance. The chief operating decision maker has been identified by the Directors as the Board. The Group has two 
operating segments, North America and UK & Ireland. The costs of the Head Office are reported separately to the Board, but this is 
not an operating segment.

Leases
A lease is defined as a contract that conveys the right to control the use of an identified asset for a period of time in exchange 
for consideration. At the commencement date of a lease a right-of-use asset and a lease liability are recognised in the 
financial statements.

The lease liability is initially measured at the present value of expected future lease payments discounted at the interest rate implicit 
in the lease or, if that rate cannot be determined, the lessee’s incremental borrowing rate. Subsequently the lease liability decreases 
by the lease payments made, offset by interest on the liability, and may be re-measured to reflect any reassessment of expected 
payments or to reflect any lease modifications.

The right-of-use asset is initially measured at cost. This comprises the amount of the initial lease liability plus: any lease payments 
made on or before the commencement date less incentives received; any incremental costs of obtaining the lease; and, if any, the 
costs of decommissioning the asset and any restoration work to return the asset to the condition required under the terms of the 
lease. Subsequently the right-of-use asset is measured using the cost model. The asset is amortised on a straight-line basis over the 
expected term of the lease, adjusted for any re-measurement of the lease liability, and is shown net of the accumulated depreciation 
and any impairment provisions. 

The Group has elected to use the recognition exemptions for low value assets and short-term leases (leases with a duration of 12 
months or less) which are expensed to operating profit on a straight-line basis over the term of the lease. 

Share-based payments
Share options, which are all equity-settled, are measured at fair value at the date of grant allowing for any market conditions, if 
applicable. The fair value is charged to the income statement over the vesting period of the share option schemes on a straight-line 
basis. The value of the charge is adjusted each year to reflect any non-market or service conditions that impact the expected number 
of options that will become exercisable. All options cancelled are fully expensed to the income statement upon cancellation.

Exceptional items
Income or costs which are both material and non-recurring, whose significance is sufficient to warrant separate disclosure in the 
financial statements, are referred to as exceptional items. The Directors consider that the separate disclosure of these items assists 
in understanding the Group’s financial performance. 

108

 
4imprint Group plc Annual Report and Accounts 2022

Taxation
The tax expense for the period comprises current and deferred tax. Tax is recognised in the income statement, except to the extent 
that it relates to items recognised in other comprehensive income, or directly in equity in which case the tax is recognised in other 
comprehensive income or directly in equity, respectively. Tax attributable to the defined benefit pension scheme is recognised in the 
income statement except to the extent it relates to actuarial movements recognised in other comprehensive income.

Current income tax is calculated based on the tax laws enacted or substantively enacted at the balance sheet date in the countries 
where the Group’s subsidiaries operate and generate taxable income. 

Transactions and calculations for which the ultimate tax determination is uncertain may arise during the ordinary course of business. 
Should an uncertain tax position arise, where a risk of an additional tax liability has been identified and it is considered probable that 
the Group will be required to settle that tax, a tax provision is recognised. This is assessed on a case-by-case basis.

Deferred income tax is provided in full, using the liability method, on temporary differences arising between the tax bases of assets 
and liabilities and their carrying amounts in the Group’s financial statements. However, deferred income tax is not accounted for 
if it arises from initial recognition of an asset or liability in a transaction, other than a business combination that at the time of the 
transaction affects neither accounting nor taxable profit or loss. Deferred income tax is determined on an undiscounted basis using 
tax rates (and laws) that have been enacted or substantively enacted by the balance sheet date and are expected to apply when the 
related deferred income tax asset is realised, or the deferred income tax liability is settled.

Deferred income tax assets are recognised to the extent that it is probable that future taxable profits will be available against which 
the temporary differences or losses can be utilised. Deferred tax movements in respect of losses recognised or derecognised in 
the period are allocated between the income statement, other comprehensive income and equity in proportion to the origin of 
those losses.

Deferred tax assets and liabilities are only offset where there is a legally enforceable right of offset and there is an intention to settle 
the balances net.

Dividends
Final equity dividends and where relevant, special equity dividends, are recognised in the Group’s financial statements in the period 
in which the dividends are approved by the Shareholders. Interim equity dividends are recognised when paid.

Foreign currency
The functional and presentation currency of the Company is Sterling. However, the Group’s financial statements are presented in US 
dollars, reflecting that most of the Group’s revenues and transactions are generated in North America in US dollars.

Transactions in currencies other than the functional currency of the Company or subsidiary concerned are recorded at the exchange 
rate prevailing at the date of the transaction. At each balance sheet date, monetary assets and liabilities denominated in foreign 
currencies are translated at the exchange rate prevailing at the balance sheet date. Translation differences on monetary items are 
taken to the income statement.

On consolidation the balance sheets of Sterling enterprises are translated into US dollars at the exchange rate ruling at the balance 
sheet date and income statements are translated at average rates for the period under review. One-off material transactions are 
translated at the spot rate on the transaction date. The resulting exchange differences are taken to the cumulative translation 
differences reserve and are reported in the statement of comprehensive income. 

On disposal of an operation any cumulative exchange differences held in Shareholders’ equity are recycled to the income statement.

Derivative instruments
Derivatives are recognised initially at fair value and are re-measured at fair value at each reporting date. 

The Group only uses derivative forward foreign exchange contracts to hedge highly probable cash flows that meet the qualifying 
criteria for hedge accounting and never for maturities more than 12 months. The fair value of the hedging derivative is classified as a 
current asset or liability.

The Group applies hedge accounting to these transactions designating them as cash flow hedges. The effective portion of changes 
in these cash flow hedges are deferred in a hedging reserve, where material, and then charged to the income statement when the 
forecast sale or purchase occurs, or if the forecast transaction is no longer expected to occur. Any ineffective portion of the cash flow 
hedge is recognised immediately in the income statement.

Business combinations and goodwill
Business combinations are accounted for using the acquisition method. The cost of an acquisition is measured as the fair value of the 
consideration transferred. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination are 
measured initially at their fair value at the acquisition date. The excess of the cost of acquisition over the Group’s share of identifiable 
net assets is recorded as goodwill. Acquisition-related costs are expensed as incurred.

For the purpose of impairment testing, goodwill acquired in a business combination is, from the acquisition date, allocated to the 
Group’s cash-generating units that are expected to benefit from the combination. Goodwill is not amortised but is reviewed annually 
for impairment.

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4imprint Group plc Annual Report and Accounts 2022

Property, plant and equipment 
Property, plant and equipment are stated at cost less accumulated depreciation and any impairment losses. No depreciation is 
provided on freehold land. For all other property, plant and equipment, depreciation is calculated to write off their cost less residual 
value by equal annual instalments over the period of their estimated useful lives, which are reviewed on a regular basis. Leasehold 
assets are depreciated over the shorter of the term of the lease or their estimated useful lives.

Cost comprises the purchase price plus costs directly incurred in bringing the asset into use.

The principal useful lives currently fall within the following ranges:

Freehold and long leasehold buildings
Short leasehold buildings
Plant, machinery, fixtures and fittings
Computer hardware

50 years
Life of lease 
3–15 years
3 years

Profits and losses on disposal, which have arisen from over or under depreciation, are accounted for in arriving at operating profit 
and are separately disclosed when material.

Intangible assets
Acquired software licences and expenditure on developing websites and other computer systems, providing they meet the criteria 
for recognition under IAS 38, are capitalised, held at historic cost and amortised from the date of commissioning on a straight-line 
basis over their useful economic lives (currently three to five years). Amortisation is charged to operating expenses. Internal non-
development costs are expensed to operating expenses as incurred.

An expense is recognised in operating expenses for advertising and promotional activities when, in the case of goods, the business 
has a right of access to the goods or, for services, when the business has received the service.

Impairment of assets 
All property, plant and equipment and intangible assets are reviewed for impairment in accordance with IAS 36 ‘Impairment 
of Assets’ if there is an indication that the carrying value of the asset may have been impaired. Where an impairment review is 
required, the carrying value of the assets is measured against their value in use based on future estimated cash flows, discounted 
by the appropriate discount rate, resulting from the use of those assets. Assets are grouped at the lowest level for which there is a 
separately identifiable cash flow (cash-generating unit). An impairment loss is recognised for the amount at which the asset’s carrying 
amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell and value 
in use.

Inventories
Inventories are valued at the lower of cost and net realisable value using the first-in first-out basis. Net realisable value is the 
estimated selling price in the ordinary course of business, less applicable variable selling expenses. Items in transit where the Group 
has control are included in inventories.

Trade and other receivables
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest 
method, less provision for impairment. A provision for impairment of trade receivables is established based on the expected credit 
loss. The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses a lifetime expected loss 
allowance for all trade receivables, which are grouped based on shared credit risk characteristics and the days past due. The amount 
of the provision is recognised in the income statement. Trade receivables are discounted when the time value of money is considered 
material. Receivables also include credit and debit card sales which have not reached the bank at the reporting date.

Cash and cash equivalents
Cash and cash equivalents includes cash in hand, deposits held on call with banks and other short-term highly liquid investments 
with original maturities of three months or less. Bank overdrafts are shown within borrowings in current liabilities on the balance 
sheet. In the cash flow statement, cash and cash equivalents are shown net of bank overdrafts. Cash deposits and other short-term 
highly liquid investments with an original maturity in excess of three months are classified as other financial assets.

Trade payables and contract liabilities
Trade payables are recognised initially at fair value and subsequently measured at amortised cost. Trade and other payables are 
discounted when the time value of money is considered material.

Contract liabilities reflect the Group’s obligation to transfer goods to a customer and arise where a customer has paid an amount of 
consideration in advance of receiving the goods.

110

NOTES TO THE FINANCIAL STATEMENTS CONTINUED4imprint Group plc Annual Report and Accounts 2022

Pensions
The Group operates defined contribution plans for the majority of its UK and US employees. The regular contributions are charged 
to the income statement as they are incurred.

The Group sponsors a defined benefit scheme, which is closed to new members and future accrual. The Group accounts for the 
defined benefit scheme under IAS 19 ‘Employee Benefits’. The deficit of the defined benefit pension scheme is recognised in full on 
the balance sheet if the present value of the defined benefit obligation exceeds the fair value of plan assets at the balance sheet 
date. If the assets exceed the obligations then a judgment is made to determine the level of refund available from the scheme 
in recognising the amount of the surplus to be recognised. A full actuarial valuation is carried out at least every three years and 
the defined benefit obligation is updated on an annual basis, by independent actuaries, using the projected unit credit method. 
Lump sum contributions to the defined benefit scheme to reduce the deficit are included within ‘cash generated from operations’, 
alongside the regular contributions. 

Pension charges recognised in the income statement consist of administration costs of the scheme, past service costs, and a finance 
charge/credit based on the net pension scheme position calculated in accordance with IAS 19.

Differences between the actual and expected return on assets, experience gains and losses and changes in actuarial assumptions 
are included directly in the statement of comprehensive income.

Borrowings
Borrowings are measured initially at fair value net of transaction costs incurred and subsequently carried at amortised cost using 
the effective interest rate method. Arrangement fees are amortised over the life of the borrowing.

Own shares held by employee share trusts
The Company is the sponsoring entity of an employee benefit trust (EBT) and, notwithstanding the legal duties of the Trustees, 
the Group considers that it has ‘de facto’ control of the EBT. The trust is accounted for as assets and liabilities of the Company 
and included in the consolidated financial statements. The Company’s equity instruments held by the EBT are accounted for as 
if they were the Company’s own equity and are treated as treasury shares. No gain or loss is recognised in profit or loss or other 
comprehensive income on the purchase, sale or cancellation of the Company’s own equity held by the EBT.

Government grants
Government grants are recognised at fair value when there is reasonable assurance that the conditions associated with the grants 
have been complied with and the grants will be received. Grants compensating for expenses incurred are recognised as a deduction 
of the related expenses in the consolidated income statement on a systematic basis in the same periods in which the expenses are 
incurred. Grants deducted from expenses are included in ‘cash generated from operations’ in the consolidated cash flow statement 
on a consistent basis with the related expenses.

IFRS standards effective in future financial statements
The IASB and IFRS IC have issued new or amended standards and interpretations which are effective for accounting periods as noted 
below. Standards and interpretations which have been issued but are not yet effective will be applied by the Group in the accounting 
period that they become effective. Management does not believe the impact of adopting the new or amended standards and 
interpretations listed below will have a material impact on the results or net assets of the Group.

Annual Improvements to IFRS Standards 2018-2020 Cycle (effective 1 January 2022)
Amendments to IFRS 3 – Reference to the Conceptual Framework (effective 1 January 2022)
Amendments to IAS 16 – Property, Plant and Equipment: Proceeds before Intended Use (1 January 2022)
Amendments to IAS 37 – Onerous Contracts: Cost of Fulfilling a Contract (1 January 2022)
IFRS 17 Insurance Contracts (effective 1 January 2023)
Amendments to IFRS 17 – Initial Application of IFRS 17 & IFRS 9 – Comparative Information (effective 1 January 2023)
Amendments to IAS 1 – Classification of Liabilities as Current or Non-current (effective 1 January 2023)*
Amendments to IAS 1 and IFRS Practice Statement 2 – Disclosure of Accounting Policies (effective 1 January 2023)
Amendments to IAS 8 – Definition of Accounting Estimates (1 January 2023)
Amendments to IAS 12 – Deferred Tax relating to Assets and Liabilities arising from a Single Transaction (1 January 2023)*

*  Not yet endorsed by the UK.

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4imprint Group plc Annual Report and Accounts 2022

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

1 Segmental reporting
The chief operating decision maker has been identified as the Board of Directors and the segmental analysis is presented based on 
the Group’s internal reporting to the Board.

At 31 December 2022, the Group has two operating segments, North America and UK & Ireland. The costs of the Head Office are 
reported separately to the Board, but this is not an operating segment.

Revenue

North America
UK & Ireland

Total Group revenue

Profit

North America
UK & Ireland

Operating profit from Direct Marketing operations
Head Office costs

Operating profit
Net finance income/(cost) (note 4)

Profit before tax

Other segmental information

2022
$’000

2021
$’000

1,120,517
19,769

773,710
13,612

1,140,286

787,322

2022
$’000

107,965
(54)

107,911
(5,009)

102,902
804

2021
$’000

36,006
(1,464)

34,542
(3,896)

30,646
(417)

103,706

30,229

Assets

Liabilities

Capital expenditure

Depreciation

Amortisation

North America
UK & Ireland
Head Office

2022
$’000

2021
$’000

2022
$’000

2021
$’000

146,401 120,284 (95,817)
(3,345)
(911)

3,017
44,481

3,175
90,717

(81,674)
(2,618)
(524)

2022
$’000

7,998
36
26

2021
$’000

3,415
50
–

2022
$’000

(3,537)
(52)
(5)

2021
$’000

(3,135)
(99)
(3)

2022
$’000

(1,915)
(17)
–

2021
$’000

(1,756)
(21)
–

240,293

167,782 (100,073)

(84,816)

8,060

3,465

(3,594)

(3,237)

(1,932)

(1,777)

Head Office assets include other financial assets – bank deposits, cash and cash equivalents, deferred tax assets and the retirement 
benefit asset. Head Office liabilities include other payables and accruals.

Geographical analysis of revenue and non-current assets

North 
America
$’000

1,120,723
28,506
913
1,010
13,103

North  

America
$’000

773,755
23,812
996
11,725

UK
$’000

18,835
749
44
–
–

UK
$’000

13,084
855
49
–

All other
countries
$’000

Total
$’000

728
–
–
–
–

1,140,286
29,255
957
1,010
13,103

All other
countries
$’000

483
–
–
–

Total
$’000

787,322
24,667
1,045
11,725

2022

Total revenue by destination
Property, plant and equipment
Intangible assets
Goodwill
Right-of-use assets

2021

Total revenue by destination
Property, plant and equipment 
Intangible assets
Right-of-use assets

112

4imprint Group plc Annual Report and Accounts 2022

2 Operating expenses

The following items have been charged/(credited) in arriving at operating profit:
Purchase of goods for resale and consumables 
Changes in inventories
Impairment loss on trade receivables
Staff costs 
Marketing expenditure (excluding staff costs)
Depreciation of property, plant and equipment
Amortisation of intangible assets
Amortisation of right-of-use assets
Short-term and low value operating lease payments
Defined benefit pension scheme administration costs
Net exchange losses
Other operating expenses*

Note 

2022
$’000

2021
$’000

14
3

8
9
11
16
18

744,906
2,469
4,773
86,819
121,216
3,594
424
1,508
213
521
237
70,704

518,944
(9,288)
1,669
66,918
120,317
3,237
437
1,340
168
340
67
52,527

1,037,384

756,676

*  Other operating expenses comprise various other operating expenses, the largest items of which relate to credit card charges, medical insurance and facility costs.

During the period the Group obtained the following services from its auditor at costs as detailed below:

Fees payable to the Company’s auditor for the audit of the Parent Company and audit of consolidated 
financial statements
Fees payable to the Company’s auditor and its associates for other services:

– the audit of Company’s subsidiaries pursuant to legislation

Note

18
23
23

3 Employees

Staff costs

Wages and salaries
Social security costs
Pension costs – defined contribution plans
Share option charges
Social security costs in respect of share options

Average monthly number of people (including Executive Directors) employed

Distribution and production
Sales and marketing
Administration

Key management compensation

Salaries, fees and short-term employee benefits
Social security costs
Pension costs – defined contribution plans
Share option charges
Social security costs in respect of share options

2022
$’000

596

28

624

2022
$’000

77,750
5,701
2,533
815
20

86,819

2022
Number

545
538
227

1,310

2022
$’000

2,192
91
24
134
2

2,443

2021
$’000

457

28

485

2021
$’000

59,616
4,578
2,117
602
5

66,918

2021
Number

446
494
209

1,149

2021
$’000

1,332
87
22
79
1

1,521

113

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4imprint Group plc Annual Report and Accounts 2022

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

3 Employees continued
Key management compensation in the period comprised the emoluments of all Directors (which are disclosed separately in the 
Remuneration Report).

Directors’ remuneration

Aggregate emoluments
Pension costs – defined contribution plans

4 Net finance income/(cost)

Finance income/(cost)
Bank and other interest receivable
Bank interest payable
Lease interest charge (note 16)
Pension finance income/(charge) (note 18)

Net finance income/(cost)

5 Taxation

Current tax 
UK tax – current
Overseas tax – current
Overseas tax – prior periods

Total current tax

Deferred tax
Origination and reversal of temporary differences
Adjustment in respect of prior periods

Total deferred tax (notes 12 and 19)

Taxation

2022
$’000

2,192
24

2022
$’000

1,162
(27)
(398)
67

804

2022
$’000

1,191
23,970
24

25,185

(1,537)
(85)

(1,622)

23,563

2021
$’000

1,332
22

2021
$’000

33
(58)
(377)
(15)

(417)

2021
$’000

–
5,910
15

5,925

1,718
–

1,718

7,643

The tax for the period is different to the standard rate of corporation tax in the respective countries of operation. The differences are 
explained below:

Profit before tax 

Profit before tax for each country of operation multiplied by rate of corporation tax applicable in the 
respective countries
Effects of:
Adjustments in respect of prior periods
Expenses not deductible for tax purposes and non-taxable income
Other differences
UK tax losses utilised in the period 
UK losses (recognised)/de-recognised for deferred tax

Taxation 

2022
$’000

2021
$’000

103,706

30,229

25,440

7,087

(61)
(16)
(417)
(196)
(1,187)

15
4
62
(274)
749

23,563

7,643

‘Other differences’ includes adjustments in respect of share options, US leases and a US Federal tax credit of $472k for the 
investment in a solar array at the Oshkosh distribution centre.

‘UK losses (recognised)/de-recognised for deferred tax’ relates to changes to the deferred tax asset in respect of brought forward UK 
tax losses which are forecast to be utilised against UK taxable profits over the next three years. 

Management does not consider that there are any material uncertain tax positions.

114

4imprint Group plc Annual Report and Accounts 2022

Income tax credited/(debited) to other comprehensive income is as follows:

Current tax relating to post-employment obligations
Deferred tax relating to post-employment obligations (note 12)
Deferred tax relating to UK tax losses (note 12)
Effect of change in UK tax rate (note 12)

Income tax credited/(debited) to equity is as follows:

Deferred tax relating to UK tax losses (note 12)
Deferred tax relating to share options (note 19)

6 Earnings per share
Basic and diluted
The basic and diluted earnings per share are calculated based on the following data:

Profit after tax

Basic weighted average number of shares
Adjustment for employee share options

Diluted weighted average number of shares

Basic earnings per share 

Diluted earnings per share 

2022
$’000

1,191
(344)
876
33

1,756

2022
$’000

148
52

200

2021
$’000

–
(213)
(1,198)
–

(1,411)

2021
$’000

(228)
5

(223)

2022
$’000

2021
$’000

80,143

22,586

2022
Number
‘000

28,064
61

28,125

2022
Cents

285.57

284.95

2021
Number
‘000

28,072
68

28,140

2021
Cents

80.46

80.26

The basic weighted average number of shares excludes shares held in the 4imprint Group plc employee benefit trust. The effect of 
this is to reduce the average number by 21,632 (2021: 13,888).

The basic earnings per share is calculated based on the profit for the financial period divided by the basic weighted average number 
of shares.

For diluted earnings per share, the basic weighted average number of ordinary shares in issue is adjusted to assume conversion of 
all potential dilutive ordinary shares. The potential dilutive ordinary shares relate to those share options granted to employees where 
the exercise price is less than the average market price of the Company’s ordinary shares and which are likely to vest at the balance 
sheet date.

7 Dividends

Equity dividends – ordinary shares

Interim paid: 
Final paid: 

40.00c (2021: 15.00c)
30.00c (2021: 00.00c)

2022
$’000

10,587
8,135

18,722

2021
$’000

4,134
–

4,134

The Directors are proposing a final regular dividend in respect of the period ended 31 December 2022 of 120.00c per share, as well 
as a special dividend of 200.00c per share. Subject to Shareholder approval at the AGM, these dividends are payable on 1 June 2023 
to Shareholders registered on 5 May 2023. These financial statements do not reflect these proposed dividends.

115

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4imprint Group plc Annual Report and Accounts 2022

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

8 Property, plant and equipment

Cost:
At 2 January 2022
Additions
Acquisition of a business (note 10)
Disposals
Exchange difference

At 31 December 2022

Depreciation:
At 2 January 2022
Charge for the period
Disposals
Exchange difference

At 31 December 2022

Net book value at 31 December 2022

Plant,
machinery,
fixtures &
fittings
$’000 

21,177
4,458
686
(207)
(52)

Land and 
buildings
$’000

18,970
2,694
–
–
(91)

Computer
hardware
$’000

2,880
567
4
(397)
(6)

Total
$’000

43,027
7,719
690
(604)
(149)

21,573

26,062

3,048

50,683

3,711
601
–
(13)

13,187
2,262
(74)
(38)

4,299

15,337

17,274

10,725

1,462
731
(397)
(4)

1,792

1,256

18,360
3,594
(471)
(55)

21,428

29,255

Freehold land with a value of $1,006,000 (2021: $1,034,000) has not been depreciated.

Cost:
At 3 January 2021
Additions
Transfers
Disposals
Exchange difference

At 1 January 2022

Depreciation:
At 3 January 2021
Charge for the period
Transfers
Disposals
Exchange difference

At 1 January 2022

Net book value at 1 January 2022

Plant,
machinery,
fixtures &
fittings
$’000 

19,775
1,445
(13)
(24)
(6)

Land and 
buildings
$’000

18,584
383
13
–
(10)

Computer
hardware
$’000

2,079
1,255
–
(453)
(1)

Total
$’000

40,438
3,083
–
(477)
(17)

18,970

21,177

2,880

43,027

3,126
586
1
–
(2)

3,711

15,259

11,125
2,091
(1)
(24)
(4)

13,187

7,990

1,355
560
–
(453)
–

1,462

1,418

15,606
3,237
–
(477)
(6)

18,360

24,667

Impairment review
IAS 36 ‘Impairment of Assets’ requires an assessment at each reporting date of whether there is any indication that an asset may 
be impaired (see note 10 for details on the impairment testing of goodwill). For the purposes of impairment testing, the Group is 
considered to have two cash-generating units (CGUs), being the US and UK businesses. 

An assessment of both the US and UK CGUs did not identify any indications of impairment and accordingly, no indicator-based 
impairment testing has been undertaken. The US CGU has reported strong demand levels and financial results in 2022. Following 
the lifting of the COVID-19 Plan B measures in the UK on 27 January 2022 which impacted results in the first two months of 2022, 
the UK CGU has made a good recovery from the lingering effects of the pandemic. This improvement has been reflected in improved 
demand and a return to profitability for the CGU for the ten months from March to December 2022.

The external environment continues to remain uncertain, manifesting in rising interest rates, high inflation, and low economic 
growth. Despite these factors being present, both the US and UK businesses have shown the resilient nature of their operations 
and managed to grow significantly against 2021. These external factors are therefore not considered to represent impairment 
indicators themselves.

116

4imprint Group plc Annual Report and Accounts 2022

9 Intangible assets

Computer software

Cost:
At start of period
Additions
Disposals
Exchange difference

At end of period

Amortisation:
At start of period
Charge for the period
Disposals
Exchange difference

At end of period

Net book value at end of period

The average remaining life of intangible assets is 2.3 years (2021: 2.4 years).

2022
$’000

2021
$’000

2,509
341
(368)
(16)

2,466

1,464
424
(368)
(11)

1,509

957

2,546
382
(417)
(2)

2,509

1,446
437
(417)
(2)

1,464

1,045

Impairment review
See notes 8 and 10 (goodwill) for details of the impairment review undertaken for the Group’s non-current assets.

10 Business combinations
Acquisition of screen-printing business
On 25 April 2022, the Group acquired the trade and assets of Fox Graphics Ltd, a private company based in Oshkosh, Wisconsin, that 
specialises in screen-printing services. The acquired screen-printing operations will enable the Group to bring this capability in-house. 
With future investment the objective is to secure the capacity to meet the anticipated growth in demand for the apparel category. 

The acquisition constitutes a business combination as defined in IFRS 3, as the three elements of a business (input, process, output) 
have been identified as having been acquired. Accordingly, the acquisition has been accounted for using the acquisition method.

The fair values of the identifiable assets acquired and liabilities assumed as at the date of acquisition were:

Assets
Property, plant and equipment 
Computer hardware
Right-of-use assets

Liabilities
Lease liabilities

Total identifiable net assets at fair value

Goodwill arising on acquisition

Purchase consideration transferred

Analysis of cash flows on acquisition:
Cash paid

Net cash flow on acquisition

Fair value 
recognised on 
acquisition
$’000

686
4
111

801

(111)

(111)

690

1,010

1,700

1,700

1,700

117

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4imprint Group plc Annual Report and Accounts 2022

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

10 Business combinations continued
In addition to the purchase consideration transferred, a potential further $560,000 is payable in annual instalments over the five-year 
period following closing, subject to certain conditions being satisfied, including the continued employment of the selling shareholder 
with the Group. These contingent payments constitute remuneration for future services and will be expensed to profit and loss as 
services are rendered; $67,000 has been recognised in operating expenses in the income statement and in trade and other payables 
in the balance sheet.

Reconciliation of the carrying amount of goodwill at the beginning and end of the reporting period is presented below:

Cost
At 2 January 2022
Acquisition of screen-printing trade and assets

At 31 December 2022

Goodwill
$’000

–
1,010

1,010

The Group did not acquire any receivables as part of the business combination.

The acquired business generated revenues and net income of approximately $2.0m and $0.4m respectively for the twelve months 
ended 31 December 2021. The Group was the principal customer of the acquired business, contributing approximately $1.7m of the 
total $2.0m of revenue and approximately $0.3m of the total $0.4m net income. 

The impact on the Group’s financial statements, both from the date of acquisition and as if the acquisition had taken place at the 
beginning of the period, are not material as demonstrated by the full year results of Fox Graphics Ltd noted above. As most of the 
revenue of the acquired business was contributed by the Group, these transactions will be eliminated upon consolidation from 
the date of acquisition as intra-group trading and thus only external sales will impact Group revenue (based on 2021 results, this 
would be expected to add circa $0.3m to revenue for a full year). The Group will benefit from lower product costs associated with 
integrating the production operations of Fox Graphics Ltd; based on 2021 results and without any new investment by the Group, the 
acquisition would be expected to add circa $0.4m to the Group’s profit before tax for a full year.

The goodwill recognised is primarily attributable to the specialised operational knowledge acquired and benefits of bringing the 
activities of the screen-printing business in-house to secure capacity and support the growing demand for decorated garments from 
our customers. The total amount of goodwill that is expected to be deductible for tax purposes is $1,010,000.

As required by IAS 36 ‘Impairment of Assets’, goodwill is required to be tested for impairment annually. The screen-printing 
operations contribute to the cash flows of the US CGU and therefore the goodwill arising on acquisition has been tested in 
conjunction with the other assets of that CGU. The recoverable amount of the US CGU exceeds the carrying amount of the assets 
and thus no impairment of the goodwill balance is required.

Total acquisition-related transaction costs of $17,000 have been included in operating expenses in the income statement and are 
part of operating cash flows in the cash flow statement.

11 Right-of-use assets

Cost:
At 2 January 2022
Additions*

At 31 December 2022

Depreciation:
At 2 January 2022
Charge for the period

At 31 December 2022

Net book value at 31 December 2022

*  New leases were entered for premises relating to the acquisition of a screen-printing business during the year (see notes 10 and 16).

118

Leasehold land 
and buildings
$’000

15,784
2,886

18,670

4,059
1,508

5,567

13,103

 
4imprint Group plc Annual Report and Accounts 2022

Cost:
At 3 January 2021
Additions

At 1 January 2022

Depreciation:
At 3 January 2021
Charge for the period

At 1 January 2022

Net book value at 1 January 2022

Impairment review
See notes 8 and 10 (goodwill) for details of the impairment review undertaken for the Group’s non-current assets.

12 Deferred tax assets

At start of period
Deferred tax credited/(charged) to income statement
Deferred tax credited/(charged) to other comprehensive income
Deferred tax credited/(charged) to equity
Effect of change in UK tax rate in other comprehensive income
Exchange difference

At end of period

2022
$’000

600
1,182
532
148
33
(114)

2,381

Leasehold land 
and buildings
$’000

15,784
–

15,784

2,719
1,340

4,059

11,725

2021
$’000

4,272
(2,055)
(1,411)
(228)
–
22

600

The deferred tax asset at 31 December 2022 has been calculated at a tax rate of 19% in respect of deferred tax items that are 
expected to reverse before 1 April 2023 (2021: 19%) and 25% in respect of deferred tax items expected to reverse after 1 April 2023 
(2021: 19%); and 25% (2021: 25%) in respect of US deferred tax items.

Trading forecasts approved by the Board and covering a three-year period support the recoverability of the recognised deferred 
tax assets. The forecasts used for this review were the forecasts used for impairment testing and the going concern and viability 
assessment and covered the three-year period from 2023 to 2025.

No deferred tax is recognised on the unremitted earnings of overseas subsidiaries. No tax is expected to be payable on them in the 
foreseeable future.

$0.2m of the deferred tax asset is expected to reverse within the next twelve months (2021: $0.6m). 

The movement in the deferred tax asset during the period is shown in the following table. Deferred tax assets and liabilities are only 
offset where there is a legally enforceable right of offset and there is an intention to settle the balances net.

Deferred tax analysis

At 2 January 2022
Deferred tax credited/(charged) to income statement
Deferred tax credited/(charged) to other comprehensive income
Deferred tax credited to equity
Effect of change in UK tax rate in other comprehensive income
Exchange difference

At 31 December 2022

Depreciation/
capital 
allowances
$’000

3
(5)
–
–
–
(1)

(3)

Pension
$’000

597
–
(344)
–
33
(54)

232

UK tax
losses
$’000

–
1,187
876
148
–
(59)

Total
$’000

600
1,182
532
148
33
(114)

2,152

2,381

119

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4imprint Group plc Annual Report and Accounts 2022

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

12 Deferred tax assets continued

At 3 January 2021
Deferred tax charged to income statement
Deferred tax charged to other comprehensive income
Deferred tax charged to equity
Exchange difference

At 1 January 2022

Depreciation/
capital 
allowances
$’000

3
–
–
–
–

3

Pension
$’000

UK tax losses
$’000

2,111
(1,306)
(213)
–
5

597

2,158
(749)
(1,198)
(228)
17

–

Total
$’000

4,272
(2,055)
(1,411)
(228)
22

600

Deferred tax assets have been recognised where it is considered that there will be sufficient taxable profit available in future against 
which the deductible temporary timing differences can be utilised. Following a review of forecast UK taxable profits and the use of 
brought forward losses over the next three years, a deferred tax asset for UK tax losses has been recognised in the period. 

Deferred tax is recognised in the income statement, other comprehensive income or in equity when the items it relates to are 
recognised, in the same or a different period, in those categories. Deferred tax recognised or de-recognised on losses is allocated 
between the income statement, other comprehensive income and equity in proportion to how the losses arose. 

No deferred tax asset has been recognised for UK losses carried forward of $20.8m (2021: $34.0m) which are not forecast to be 
utilised in the next three years. These losses have no expiry date and may be available for offset against future profits.

13 Inventories

Finished goods and goods for resale

2022
$’000

2021
$’000

18,090

20,559

During both the current and previous period, inventory was carried at cost less appropriate provisions. The carrying values did not 
exceed their net realisable value. $13,032,000 (2021: $16,753,000) of the inventories balance relates to goods in transit to customers 
at the balance sheet date. Provisions held against inventory total $60,000 (2021: $70,000).

During the period there was a credit to the income statement of $10,000 in respect of provisions for slow-moving and obsolete stock 
(2021: $111,000). The nominal provisions held against inventories reflect the minimal levels of inventory held under the ‘drop-ship’ 
business model, the generic nature of items held and consistently high levels of inventory turnover. 

The amount of inventory charged to the income statement is shown in note 2.

14 Trade and other receivables

Trade receivables – gross
Provision for credits
Provision for impairment of trade receivables

Trade receivables – net
Other receivables 
Prepayments 

2022
$’000

66,163
(2,342)
(4,793)

59,028
21,264
7,219

87,511

2021
$’000

48,700
(1,808)
(1,669)

45,223
14,104
4,262

63,589

The provision for credits, which covers promises made in our proposition to customers (page 15), has increased in line with 
trading activity.

Trade terms are a maximum of 30 days credit.

Due to their short-term nature the fair value of trade and other receivables does not differ from the book value.

Trade and other receivables are only written off when the Group has exhausted all options to recover the amounts due and provided 
for in full when there is no reasonable expectation of recovery. Indicators that there is no reasonable expectation of recovery include, 
amongst others, the failure of the debtor to engage in a repayment plan with the Group or a subsequent failure to make agreed 
payments. An expected credit loss provision is then calculated on the remaining trade and other receivables.

120

4imprint Group plc Annual Report and Accounts 2022

Management has assessed the expected credit losses for trade receivables, which includes invoiced receivables and unbilled accrued 
revenue, taking into account the uncertainty arising from the current challenging macroeconomic and geopolitical environment 
and the related risks to general economic conditions and growth. In addition, certain individual customers (where there is objective 
evidence of credit impairment) have been provided for on a specific basis. This has resulted in an impairment charge to the income 
statement of $4,773,000 (2021: $1,669,000). The resultant provision for impairment of trade receivables continues to represent a 
small percentage of the trade receivables balance, reflecting the high volume and low value nature of customer transactions. 

Other receivables include rebates receivable of $18,702,000 (2021: $12,596,000).

Management has reviewed other receivables and concluded that there is no impairment required of any receivables other than trade 
receivables. Certain measures undertaken during the pandemic, particularly in relation to rebates receivable where more interim 
receipts of rebates were agreed with suppliers, have helped to reduce the Group’s credit exposures.

The ageing of past due trade receivables which are not impaired, based on the customer’s creditworthiness and payment history,  
is as follows:

Time past due date

Up to 3 months 
3 to 6 months
Over 6 months

The ageing of impaired trade receivables is as follows:

Time past due date

Current
Up to 3 months
3 to 6 months
Over 6 months

2022
$’000

15,741
7,295
1,928

24,964

2022
$’000

493
713
1,529
2,058

4,793

2021
$’000

12,169
2,660
199

15,028

2021
$’000

657
581
344
87

1,669

The trade receivables impairment provision is calculated using the simplified approach to the expected credit loss model. The 
provisions made are based on the following percentages:

2022

2021

Age of trade receivable

Current
31 – 60 days
61 – 90 days
91 – 180 days
181 – 365 days
Over 365 days

Amount
$’000

34,557
10,781
5,673
8,824
3,864
122

Provision
%

1.4
2.9
7.0
17.3
50.1
100.0

These percentages are based on a combination of historical experience and current economic conditions.

The carrying amounts of trade and other receivables are denominated in the following currencies:

Sterling
US dollars
Euros
Canadian dollars

Amount
$’000

30,852
8,109
4,641
3,004
270
16

2022
$’000

2,647
80,399
71
4,394

87,511

Provision
%

2.1
2.8
7.6
11.5
27.4
81.3

2021
$’000

2,356
57,357
75
3,801

63,589

121

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4imprint Group plc Annual Report and Accounts 2022

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

14 Trade and other receivables continued
Movements in the provision for impairment of trade receivables are as follows:

At start of period
Utilised
Provided
Exchange difference

At end of period

15 Other financial assets and cash and cash equivalents

Other financial assets – bank deposits

2022
$’000

1,669
(1,643)
4,773
(6)

4,793

2022
$’000

34,913

2022
$’000

2021
$’000

866
(866)
1,669
–

1,669

2021
$’000

–

2021
$’000

Cash at bank and in hand

51,839

41,589

Other financial assets comprise bank deposits with an original maturity in excess of three months but not greater than one year.

16 Leases
The Group leases premises in Oshkosh and Appleton, Wisconsin. The lease for office premises in Oshkosh, which was renewed in 
2020, has a five-year term with a five-year extension option. New leases entered during the period as part of the strategic decision to 
bring screen-printing capability in-house are as follows: 
 – A seventeen-month sublease on premises in Oshkosh entered as part of the acquisition of the trade and assets of Fox Graphics 

Ltd (see note 10) resulted in additions to the lease liability and right-of-use asset of $111k respectively. 

 – A new ten-year lease on premises in Appleton was subsequently entered into to facilitate the expansion of the screen-printing 
operations, adding $2,775k to lease liabilities and right-of-use assets respectively. The interest rate inherent in the lease could 
not be ascertained; therefore, estimates have been used based upon incremental costs of borrowing for a similar term and asset, 
obtained from the Group’s US bankers. A change of plus or minus 1.0% in the interest rate would result in a decrease/increase in 
the lease liability at the year-end of $0.1m respectively.

In addition, there are various items of leasehold land and buildings (office facilities in London) and machinery on short-term leases, 
and some office equipment with low value. The Group applies the IFRS 16 exemptions for short-term and low value leases. No leases 
contain variable payment terms.

Details on right-of-use assets, including analysis by asset class, are shown in note 11.

Lease liabilities

Due within one year
Due in two to three years
Due in four to five years
Due in over five years

The movement in lease liabilities in the period is shown below:

At start of period
Additions 
Interest charge
Lease interest payments – operating cash flow
Lease capital payments – financing cash flow

At end of period

122

2022
$’000

1,435
2,955
3,449
5,911

2022
$’000

12,089
2,886
398
(398)
(1,225)

13,750

2021
$’000

1,150
2,407
2,733
5,799

2021
$’000

13,206
–
377
(377)
(1,117)

12,089

4imprint Group plc Annual Report and Accounts 2022

The amounts recognised in the income statement are as follows:

Depreciation of right-of-use assets (note 11)
Interest expense on lease liabilities 
Short-term and low value leases

The cash outflow on leases in the period was $1,836,000 (2021: $1,662,000).

17 Trade and other payables – current

Trade payables
Other tax and social security payable
Other payables
Contract liabilities
Accruals

2022
$’000

1,508
398
213

2,119

2022
$’000 

59,672
5,572
278
8,647
10,592

84,761

2021
$’000

1,340
377
168

1,885

2021
$’000

51,065
3,708
186
10,434
6,484

71,877

All trade payables have a maturity of 30 days or less from the balance sheet date. Due to their short-term nature, the fair value of 
trade and other payables does not differ from the book value.

Contract liabilities represents the Group’s obligation to transfer goods to customers for which payment has been received in 
advance. The closing balance has reduced to $8.65m from $10.43m in 2021 reflecting the improvement in supply chain conditions 
through the period. The opening contract liabilities balance of $10.43m has been recognised as revenue in 2022 (opening contract 
liabilities balance recognised as revenue in 2021 was $5.90m).

The Group expects to complete its remaining performance obligations in respect of the closing contract liabilities balance of $8.65m 
and recognise the full amount as revenue in 2023.

18 Employee pension schemes
The Group operates defined contribution plans for its UK and US employees. The regular contributions are charged to the income 
statement as they are incurred. The charges recognised in the income statement are:

Defined contribution plans – employers’ contributions (note 3)

2022
$’000

2,533

2021
$’000

2,117

The Group also sponsors a UK defined benefit pension scheme which is closed to new members and future accrual.

The amounts recognised in the income statement are as follows:

Administration costs paid by the scheme
Pension finance (income)/charge (note 4) 

Total defined benefit pension charge

The amounts recognised in the balance sheet comprise:

Present value of funded obligations
Fair value of scheme assets

Net asset recognised on the balance sheet

2022
$’000

521
(67)

454

2022
$’000

2021
$’000

340
15

355

2021
$’000

(20,290)
21,524

(37,826)
39,800

1,234

1,974

The funds of the scheme are held in trust and administered by a corporate Trustee, to meet pension liabilities for 328 former 
employees of the Group. The level of retirement benefit is principally based on salary earned in the best three consecutive tax years 
in the ten years prior to leaving active service and is linked to changes in inflation both pre- and post-retirement.

123

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4imprint Group plc Annual Report and Accounts 2022

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

18 Employee pension schemes continued
The scheme is subject to the funding legislation outlined in the Pensions Act 2004 which came into force on 30 December 2005. This, 
together with documents issued by the Pensions Regulator, and Guidance Notes adopted by the Financial Reporting Council, set out 
the framework for funding defined benefit occupational pension plans in the UK.

The Trustee of the scheme is required to act in the best interest of the scheme’s beneficiaries. The appointment of trustees is 
determined by the scheme’s trust documentation. 

The scheme typically exposes the Company to actuarial risks such as investment risk, interest rate risk, mortality risk and longevity 
risk. A decrease in corporate bond yields, a rise in inflation or an increase in life expectancy would result in an increase to scheme 
liabilities. This would detrimentally impact the balance sheet position, potentially require an increase in future cash contributions 
from the Company and may give rise to increased charges in future income statements. Caps on inflationary increases are in place 
to protect the scheme against extreme inflation. Assets are held in a Sterling liquidity fund and in gilt funds, with the overall objective 
of providing a hedge against movement in the liabilities due to interest rate fluctuation and inflation. The leveraged gilt funds use the 
repurchase of bonds to assist in the hedging of risks. 

An actuarial valuation was undertaken as at 30 September 2019 in accordance with the scheme funding requirements of the 
Pensions Act 2004. The actuarial valuation showed a deficit of £19.4m. A recovery plan has been agreed with the Trustee under which 
the Company commits to a revised schedule of contributions. The recovery plan period is five years and under the plan a lump sum 
of £7.5m was paid in May 2020 and ongoing contributions of £2.53m per annum are payable by the Company. These contributions 
commenced on 1 July 2020 and increase by 3% annually. In addition, an annual allowance of £0.31m, rising by 3% annually, is payable 
towards costs of administration of the scheme.

For the purposes of IAS 19, numbers from the actuarial valuation as at 30 September 2019, which was carried out by a qualified 
independent actuary, have been updated on an approximate basis to 31 December 2022. There have been no changes in the 
valuation methodology adopted for this period’s disclosures compared to the previous period’s disclosures. 

Changes in the present value of the net defined benefit obligation are as follows:

Balance at 3 January 2021
Administration costs paid by the scheme
Interest (expense)/income
Return on scheme assets (excluding interest income)
Re-measurement gains due to changes in scheme experience
Re-measurement gains due to changes in demographic assumptions
Re-measurement gains due to changes in financial assumptions
Contributions by employer 
Benefits paid
Exchange gain/(loss)

Balance at 1 January 2022
Administration costs paid by the scheme
Interest (expense)/income
Return on scheme assets (excluding interest income)
Re-measurement losses due to changes in scheme experience
Re-measurement gains due to changes in demographic assumptions
Re-measurement gains due to changes in financial assumptions
Contributions by employer 
Benefits paid
Exchange gain/(loss)

Present value 
of obligations
$’000

Fair value of 
scheme assets
$’000

Net asset/ 
(obligation)
$’000

(42,627)
(340)
(523)
–
33
106
2,367
–
2,708
450

(37,826)
(521)
(602)
–
(1,270)
38
13,148
–
3,071
3,672

39,317
–
508
(1,391)
–
–
–
4,589
(2,708)
(515)

39,800
–
669
(16,374)
–
–
–
4,367
(3,071)
(3,867)

(3,310)
(340)
(15)
(1,391)
33
106
2,367
4,589
–
(65)

1,974
(521)
67
(16,374)
(1,270)
38
13,148
4,367
–
(195)

Balance at 31 December 2022

(20,290)

21,524

1,234

The major categories of scheme assets as a percentage of total scheme assets are as follows:

Multi-asset credit fund
Sterling liquidity fund
Gilt funds
Index-linked gilt funds
Leveraged gilt funds
Leveraged index-linked gilt funds
Cash

124

 2022

 2021

$’000

0
9,946
3,879
1,772
4,227
1,370
330

%

0.0
46.2
18.0
8.2
19.7
6.4
1.5

$’000

9,624
7,051
5,980
4,376
7,901
3,737
1,131

%

24.2
17.7
15.0
11.0
19.9
9.4
2.8

4imprint Group plc Annual Report and Accounts 2022

The scheme holds no 4imprint Group plc shares or any property occupied by the Group.

It is the policy of the Trustee and the Company to review the investment strategy from time to time and at the time of each funding 
valuation. Following the completion of the 2019 valuation and agreement from the Company to the lump sum contribution, after due 
consideration, this resulted in a switch from the previous investment portfolio to a de-risked portfolio containing: a Sterling liquidity 
fund; and a revised selection of gilt funds designed to match the interest rate and inflation exposure of the scheme liabilities, with the 
aim of being fully funded on a gilts+0% p.a. basis by the end of the current recovery plan in mid-2024.

The Trustee investment objectives and the processes undertaken to measure and manage the risks inherent in the scheme 
investment strategy are documented in the scheme’s Statement of Investment Principles, which can be found on the Company’s 
website at https://investors.4imprint.com/governance/4imprint-2016-pension-plan. 

The assets are held in gilt and index-linked gilt funds, some of which are leveraged to provide a hedge against movements in the 
pension liabilities due to interest rate fluctuation and inflation. These funds invest in gilts, index-linked gilts, gilt repos, reverse gilt 
repos and a Sterling liquidity fund, with the aim to provide similar interest rate and inflation sensitivities to those of the scheme. The 
Sterling liquidity fund invests in certificates of deposit, fixed and floating rate notes, fixed rate commercial paper and bonds listed or 
traded on one or more recognised exchanges.

None of the funds are quoted but they invest in quoted investments and, in the case of the leveraged funds, in gilt repos. The 
funds are valued at net asset values by the fund managers, with the gilt repo valuations performed by the investment manager’s 
valuation specialists.

The principal assumptions applied by the actuaries, as determined by the Directors, at each period-end were:

Rate of increase in pensions in payment 
Rate of increase in deferred pensions
Discount rate
Inflation assumption – RPI
          – CPI

2022
%

3.08
2.66
4.82
3.16
2.66

2021
%

3.25
2.75
1.80
3.35
2.75

The mortality assumptions adopted at 31 December 2022 reflect the most recent version of the tables used in the September 2019 
triennial valuation. The assumptions imply the following life expectancies at age 65:

Male currently aged 45
Female currently aged 45
Male currently aged 65
Female currently aged 65

2022
Years

22.3
24.2
21.3
23.1

2021
Years

22.3
24.2
21.3
23.0

The sensitivities on the key actuarial assumptions at the end of the period were:

Discount rate
Rate of inflation
Rate of mortality

Decrease of 1.0%
Increase of 1.0%
Increase in life expectancy of one year

+16.6%
+4.5%
+3.6%

Change in assumption

Change in defined benefit obligation

The sensitivities shown above are approximate. Each sensitivity considers each change in isolation and is calculated using the same 
methodology as used for the calculation of the defined benefit obligation at the end of the period. The inflation sensitivity includes 
the impact of changes to the assumptions for revaluation and pension increases. In practice it is unlikely that the changes would 
occur in isolation. 

The weighted average duration of the defined benefit obligation at 31 December 2022 is 15 years (2021: 19 years).

19 Deferred tax liabilities

At start of period
Adjustment in respect of prior periods credited to income statement
Deferred tax credited to income statement 
Deferred tax credited to equity
Exchange difference

At end of period

2022
$’000

850
(85)
(355)
(52)
(1)

357

2021
$’000

1,193
–
(337)
(5)
(1)

850

125

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4imprint Group plc Annual Report and Accounts 2022

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

19 Deferred tax liabilities continued
The deferred tax liability at 31 December 2022 has been calculated at a tax rate of 19% in respect of deferred tax items that are 
expected to reverse before 1 April 2023 (2021: 19%) and 25% in respect of deferred tax items expected to reverse after 1 April 2023 
(2021: 19%); and 25% (2021: 25%) in respect of US deferred tax items.

The movements in the net deferred tax liability (subject to the offsetting of balances within the same jurisdiction as permitted by 
IAS 12) during the period, are shown in the following table. Deferred tax assets and liabilities are only offset where there is a legally 
enforceable right of offset and there is an intention to settle the balances net.

Deferred tax analysis

At 2 January 2022
Adjustment in respect of prior periods credited to income statement
Deferred tax charged/(credited) to income statement 
Deferred tax charged to equity
Exchange difference

Depreciation/
capital
allowances
$’000

2,563
–
370
–
(2)

Other
$’000

(1,713)
(85)
(725)
(52)
1

At 31 December 2022

2,931

(2,574)

Total
$’000

850
(85)
(355)
(52)
(1)

357

‘Other’ includes short-term timing differences and future deductions relating to conditional share awards for US employees of which 
$38,000 (2021: $151,000) is expected to reverse within the next twelve months.

At 3 January 2021
Deferred tax charged/(credited) to income statement
Deferred tax charged to equity
Exchange difference

At 1 January 2022

20 Borrowings
The Group had the following committed floating rate borrowing facilities available:

Borrowing facilities

Expiring in more than one year

Depreciation/
capital
allowances
$’000

2,461
103
–
(1)

2,563

Other
$’000

(1,268)
(440)
(5)
–

(1,713)

Total
$’000

1,193
(337)
(5)
(1)

850

2022
$’000

2021
$’000

20,000

20,000

Committed facilities comprise an unsecured US$20.0m line of credit for 4imprint, Inc., which expires on 31 May 2024. The Company 
also has an unsecured UK overdraft facility of £1.0m that is repayable on demand, which expires on 31 December 2023.

These facilities were undrawn at the year-end (2021: undrawn).

21 Financial risk management
The Group’s activities expose it to a variety of financial risks including currency risk, credit risk, liquidity risk and capital risk.

Currency risk
The Group operates internationally and is exposed to various currency movements. Risk arises predominantly from the remittance 
of overseas earnings in US dollars. In addition, Group subsidiaries may make both sales and purchases in a currency other than their 
functional currency and have foreign currency trade receivables and trade payables in relation to these transactions. 

The Group uses derivative financial instruments to partly hedge foreign currency cash flows arising from sales and purchases of 
goods, as well as remittances from its overseas subsidiaries. The Group does not hedge the currency exposure of profits and assets 
of its overseas subsidiaries or other financial transactions.

At 31 December 2022 the Group had no forward currency contracts outstanding (2021: none).

The movement in the exchange rates compared to the prior period increased profit after tax by $0.44m and decreased net assets by 
$5.16m. The average rate used to translate profits was US$1.24 (2021: US$1.38) and the closing rate was US$1.20 (2021: US$1.35).

A strengthening in the Sterling exchange rate by 10% (the approximate range of movement of the exchange rate during the year) 
would have reduced profit in the period by $0.39m and net assets would have been increased at the period-end by $4.32m.

126

4imprint Group plc Annual Report and Accounts 2022

Credit risk
Credit risk arises from deposits with banks and financial institutions, as well as credit exposures to trade receivable balances due 
from customers and other receivable balances due from suppliers.

The risk associated with banks and financial institutions is managed on a Group basis and all banking relationships must be approved 
by the Chief Financial Officer or the Board based on the credit rating of the bank. 

The Group holds cash balances on deposit with its principal US and UK banks.

Financial instruments
The table below sets out the Group’s financial instruments by category:

Financial assets at amortised cost

Trade and other receivables (excluding prepayments) (note 14)
Other financial assets – bank deposits (note 15)
Cash and cash equivalents (note 15)

Financial liabilities at amortised cost
Trade and other payables (excluding non-financial liabilities) (note 17)

Lease commitments

Due within one year
Due in two to three years
Due in four to five years
Due over five years

2022
$’000

80,292
34,913
51,839

2021
$’000

59,327
–
41,589

(76,114)

(61,443)

2022
$’000

1,870
3,685
3,970
6,268

2021
$’000

1,494
2,987
3,161
6,123

All trade receivables and payables have contracted maturities of 30 days or less from the balance sheet dates. All other receivables 
and payables are due/payable within one year.

Trade receivables are amounts due from customers for goods sold in the ordinary course of business. Other receivables are non-
derivative financial assets with fixed or determinable payments that are not quoted in an active market. If collection of the amounts is 
expected in one year or less, they are classified as current assets. If not, they are presented as non-current assets.

Trade receivables are shown net of credits and expected credit losses. The expected credit losses on other receivables are $nil 
(2021: $nil).

Cash and bank deposits were held with the following banks at the period-end:

Lloyds Bank plc
JPMorgan Chase Bank, N.A.
Other

2022
Rating

Aa3
Aa1

2022
Deposit
$’000

40,224
46,511
17

86,752

2021
Rating

Aa3
Aa1

2021
Deposit
$’000

12,712
28,862
15

41,589

There is no concentration of credit risk with respect to trade receivables as the Group has a large number of customers.

Management of credit risk arising from customers is delegated to the senior management of each business to a maximum level 
per customer, above which it is referred to the Chief Financial Officer for approval. External credit agency assessment reports are 
referred to as part of this process. 

Liquidity risk
Group borrowing requirements are managed centrally and the majority of borrowing arrangements are currently with the Group’s 
principal US and UK banks. Terms are agreed which are considered appropriate for the funding requirements of the Group at 
that time. 

Operating working capital is managed to levels agreed with the Group and cash forecasts are reviewed regularly by management. 

The Group monitors its levels of cash and indebtedness to ensure adequate liquid funds are available to meet the foreseeable 
requirements of the Group. The Group does not actively monitor a gearing ratio but seeks to maintain an appropriate level of 
financial flexibility. Details of borrowing facilities are given in note 20 and lease liabilities in note 16.

At 31 December 2022, the total other financial assets – bank deposits and cash and cash equivalents position (note 15) of the 
Group was $86.75m (2021: $41.59m).

127

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4imprint Group plc Annual Report and Accounts 2022

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

21 Financial risk management continued
Capital risk management
The objective for managing cash, debt and equity capital is to safeguard the Company’s ability to continue as a going concern, in 
order to provide returns for Shareholders and benefits for other stakeholders.

The policy for capital allocation is shown on page 38.

In 2022 the Company has provided returns to Shareholders in the form of dividends, details of which are included in note 7. Shares 
were purchased by an employee benefit trust to cover options maturing during the period and future maturities of the 2015 
Incentive Plan and Deferred Bonus Plan.

22 Share capital

Issued and fully paid
28,085,530 (2021: 28,085,530) ordinary shares of 386/13p each 

All shares have the same rights.

2022
$’000

2021
$’000

18,842

18,842

The Company issued no ordinary shares in the period (2021: none). Share option exercises were satisfied by transfer of shares from 
an employee benefit trust.

The following options have been granted and were outstanding under the Company’s share option schemes:

Scheme

US ESPP
UK SAYE
2015 Incentive Plan
2015 Incentive Plan

Total

Date of
grant

17/05/21
25/09/19
28/03/19
30/03/20

Number
of ordinary
shares
2022

89,388 
2,059
16,993
12,640

121,080

Number
of option
holders
2022

561
6
2
7

Number
of ordinary
shares
2021

97,624
13,880
39,285
12,640

163,429

 Date exercisable

Subscription
price

From

To

$27.61
£22.70

Jul 2023

Jul 2023
Nov 2022  Nov 2023
$nil Mar 2022 Mar 2029
$nil Mar 2023 Mar 2030

The weighted average exercise price for options outstanding at 31 December 2022 was £17.31 (2021: £14.16). 

Details of share schemes are disclosed in note 23.

Deferred Bonus Plan (formerly the 2015 Incentive Plan/Deferred Annual Bonus Scheme)
Under the Deferred Bonus Plan (DBP) 50% of the annual bonus of the Chief Executive Officer, Chief Financial Officer and certain 
senior managers will be deferred into shares as awards of $nil cost options or conditional shares, based on the share price at 
31 December of the relevant year. The awards will be made in a 42-day period following the announcement of the Group’s full 
year results and the options will normally not be exercisable until at least three years from the date of the award, conditional upon 
the person still being in the employment of a Group Company. The awards to Executive Directors, from 4 March 2019, will not be 
exercisable until five years from the date of the award. It is expected that 26,366 options or conditional shares, with a total fair value 
of $1,357,105 will be awarded in respect of the 2022 bonus (2021: nil).

23 Share-based payments
Share options may be granted to senior management and, in addition, SAYE and ESPP schemes are offered to all UK and US 
employees. The exercise price for SAYE and ESPP options is equal to the market rate, less any discount up to the limit imposed by the 
local tax authority at the pricing date.

The fair value of the options is determined using the Black-Scholes model for SAYE and ESPP schemes and is spread over the 
vesting period of the options. The significant inputs into the model are: an expected life of between 2.2 and 3.0 years for the ESPP 
and SAYE options; volatility that is measured at the standard deviation of expected share price returns based on historical statistical 
analysis of daily share prices and adjusted for any periods of extraordinary volatility; and a risk-free rate that is based on zero coupon 
government bond yields.

Charge resulting from spreading the fair value of options 
Social security costs in respect of share options

Total

128

2022
$’000

815
20

835

2021
$’000

602
5

607

4imprint Group plc Annual Report and Accounts 2022

The fair value per option granted and the assumptions used in the calculation are as follows:

Grant date
Share price at grant date
Exercise price
Number of employees
Shares under option
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk-free rate
Expected dividends expressed as a dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Fair value per option

US 
ESPP
scheme

UK 
SAYE
scheme

17/05/21
£23.00
$27.61
561
89,388
2.2
30%
2.2
2.2
0.09%
2.0%
2%
100%
£5.03

25/09/19
£29.90
£22.70
6
2,059
3.0
30%
3.5
3.0
0.36%
2.0%
5%
100%
£8.09

In respect of the executive awards under the 2015 Incentive Plan, now replaced by the DBP, the fair value of the awards of options or 
conditional shares made in 2019 and 2020 are based on the share price at 31 December 2018 and 31 December 2019 respectively. 
The option life is between 4.25 to 6.25 years from the start of the financial year to which the awards relate. The fair value of the 
expected awards to be made under the DBP of 26,366 options or conditional shares in respect of 2022 is based on the share price 
at 31 December 2022.

A reconciliation of option movements over the period is shown below:

Outstanding at start of period
Granted
Forfeited/cancelled
Exercised

Outstanding at end of period 

Exercisable at end of period

2022

2021

Weighted 
average 
exercise price 
(£)

14.16
0.00
22.33
8.08

17.31

–

 Number
 of shares

163,429
0
(7,721)
(34,628)

121,080

–

Weighted 
average 
exercise price 
(£)

4.31
20.07
21.18
0.05

14.16

–

Number
of shares

84,524
100,630
(5,135)
(16,590)

163,429

–

2022

2021

Weighted 
average 
exercise  

price

$0.00
$27.61
£22.70

Number of 
shares

29,633
89,388
2,059

Weighted average remaining  
life (years)

Expected

Contractual

0.82 0.82 to 0.88
0.56
0.56
0.83
0.33

Weighted 
average 
exercise  
price

$0.00
$27.61
£22.70

Weighted average remaining  
life (years)

Expected

Contractual

1.14 1.14 to 1.47
1.56
1.56
1.33
0.83

Number of 
shares

51,925
97,624
13,880

Range of exercise prices

Nil
£20 – 21
£22 – 23

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4imprint Group plc Annual Report and Accounts 2022

NOTES TO THE FINANCIAL STATEMENTS CONTINUED

24 Other reserves

Balance at 3 January 2021
Currency translation differences

Balance at 1 January 2022
Currency translation differences

Balance at 31 December 2022

Capital 
redemption 
reserve
$’000

Cumulative
translation 
differences
$’000

369
–

369
–

369

5,748
(97)

5,651
(1,614)

4,037

Total
$’000

6,117
(97)

6,020
(1,614)

4,406

The capital redemption reserve arose on the redemption of preference shares in 2000. The currency translation difference 
represents the accumulated exchange movements on non-US dollar functional currency subsidiaries from 29 December 2003 
(transition date to IFRS) to the balance sheet date.

25 Cash generated from operations

Profit before tax 
Adjustments for:
Depreciation of property, plant and equipment
Amortisation of intangible assets
Amortisation of right-of-use assets
Loss on disposal of property, plant and equipment
Share option charges
Net finance (income)/cost
Defined benefit pension administration charge
Contributions to defined benefit pension scheme 
Changes in working capital:
Decrease/(increase) in inventories
Increase in trade and other receivables
Increase in trade and other payables

Cash generated from operations

2022
$’000

2021
$’000

103,706

30,229

3,594
424
1,508
84
815
(804)
521
(4,367)

3,237
437
1,340
–
602
417
340
(4,589)

2,469
(24,164)
13,254

(9,288)
(26,831)
22,363

97,040

18,257

26 Contingent liabilities
The Group has a contingent liability of $493,000 in respect of potential payments for future services relating to the acquisition of a 
screen-printing business during the period (2021: none). See note 10 for further details.

27 Capital commitments
The Group had capital commitments contracted for but not provided for in the financial statements at 31 December 2022 for 
property, plant and equipment of $2.7m (2021: $nil). 

28 Related party transactions
Transactions and balances between the Company and its subsidiaries have been eliminated on consolidation. The Group did not 
participate in any related party transactions with parties outside of the Group.

Key management compensation is disclosed in note 3.

130

4imprint Group plc Annual Report and Accounts 2022

COMPANY BALANCE SHEET
at 31 December 2022

Non-current assets

Property, plant and equipment

Investments

Deferred tax assets

Retirement benefit asset

Other receivables

Current assets

Other receivables

Other financial assets – cash deposits

Cash and cash equivalents

Current liabilities

Amounts due to subsidiary companies

Other payables

Net current assets

Non-current liabilities

Note

2022
£’000

2021
£’000

A

B

C

F

D

D

G

E

19

3

105,222

105,030

1,286

1,025

258,816

445

1,465

–

366,368

106,943

895

244,948

29,000

–

3,717

9,083

33,612

254,031

(708)

(118,721)

(828)

(431)

(1,536)

(119,152)

32,076

134,879

Amounts due to subsidiary companies

G

(132,901)

–

Net assets

Shareholders’ equity

Share capital

Share premium reserve

Capital redemption reserve

Retained earnings*

Total equity

265,543

241,822

I

10,802

10,802

38,575

38,575

208

208

215,958

192,237

265,543

241,822

* Company’s income statement
Under section 408 of the Companies Act 2006 an income statement for the Company is not presented. Profit after tax and before 
external dividends paid for the period of £41,547,000 (2021: £6,220,000) is included in the retained earnings of the Company. 

The financial statements on pages 131 to 141 were approved by the Board of Directors on 14 March 2023 and were signed on its 
behalf by:

KEVIN LYONS-TARR 
CHIEF EXECUTIVE OFFICER 

DAVID SEEKINGS
CHIEF FINANCIAL OFFICER

131

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4imprint Group plc Annual Report and Accounts 2022

STATEMENT OF CHANGES IN COMPANY SHAREHOLDERS’ EQUITY
for the 52 weeks ended 31 December 2022

Balance at 3 January 2021

10,802

38,575

208

(410)

190,019

239,194

Share
premium
reserve
£’000

Capital
redemption
reserve
£’000

Retained earnings

Own
shares
£’000

Profit 
and loss*
£’000

Total
equity
£’000

Share capital
£’000

Profit for the period

Other comprehensive income

Re-measurement gains on post-employment 
obligations

Deferred tax relating to components of other 
comprehensive income (note C)

Total comprehensive income

Own shares purchased

Own shares utilised

Share-based payment charge

Capital instrument granted to subsidiary

Deferred tax relating to UK tax losses (note C)

Dividends

6,220

6,220

812

812

(1,025)

(1,025)

6,007

6,007

(617)

–

39

395

(166)

(410)

39

395

(166)

(3,030)

(3,030)

(617)

410

Balance at 1 January 2022

10,802

38,575

208

(617)

192,854

241,822

Profit for the period

Other comprehensive income

Re-measurement losses on post-employment 
obligations

Current tax relating to components of other 
comprehensive income

Deferred tax relating to components of other 
comprehensive income (note C)

Total comprehensive income

Proceeds from options exercised

Own shares purchased

Own shares utilised

Share-based payment charge

Capital instrument granted to subsidiary

Deferred tax relating to UK tax losses (note C) 

Dividends

41,547

41,547

(3,605)

(3,605)

963

457

963

457

39,362

39,362

279

(949)

69

590

120

279

(982)

–

69

590

120

(15,717)

(15,717)

(982)

949

Balance at 31 December 2022

10,802

38,575

208

(650)

216,608

265,543

*  See note J.

132

4imprint Group plc Annual Report and Accounts 2022

COMPANY CASH FLOW STATEMENT
for the 52 weeks ended 31 December 2022

Cash flows from operating activities

Cash used in operations

Tax paid

Finance income received

Finance costs paid

Net cash generated from operating activities

Cash flows from investing activities

Purchases of property, plant and equipment

Dividends received

Return of capital contributions

Increase in current asset investments – bank deposits

Net cash generated from investing activities

Cash flows from financing activities

Proceeds from share options exercised

Purchases of own shares

Dividends paid to Shareholders

Net cash used in financing activities

Net movement in cash and cash equivalents

Cash and cash equivalents at beginning of the period

Cash and cash equivalents at end of the period

Note

2022
£’000

2021
£’000

H

(5,272)

(5,395)

–

–

17,605

19,535

(9,095)

(9,386)

3,238

4,754

(21)

36,438

399

(29,000)

7,816

279

(982)

–

75

111

–

186

–

(617)

(15,717)

(3,030)

(16,420)

(3,647)

(5,366)

9,083

3,717

1,293

7,790

9,083

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4imprint Group plc Annual Report and Accounts 2022

NOTES TO THE COMPANY’S FINANCIAL STATEMENTS

General information
4imprint Group plc, registered number 177991, is a public limited company incorporated in England and Wales, domiciled in the 
UK and listed on the London Stock Exchange. Its registered office is 25 Southampton Buildings, London WC2A 1AL. The Company’s 
financial statements are presented in Sterling. Numbers are shown in pounds thousands.

Basis of preparation
The financial statements have been prepared on a going concern basis (see going concern in basis of preparation section of the 
Group financial statements on pages 105 and 106 for further information), under the historical cost convention in accordance with 
UK-adopted International Accounting Standards.

New accounting standards applicable for the first time in this reporting period have no impact on the Company’s results or 
balance sheet.

Environmental risks
In preparing the financial statements, management has considered the impact of environmental risks. Whilst the impact of 
environmental risks is still developing and therefore all possible future outcomes are uncertain, risks known to the Company 
have been considered in forming judgments, estimates and assumptions and in assessing viability and going concern. These 
considerations did not have a material impact on the financial statements.

Estimates and judgments
The preparation of the financial statements requires management to make judgments and estimates that affect the application 
of accounting policies, the amounts reported for assets and liabilities as at the balance sheet date and the amounts reported for 
revenues and expenses during the year.

Critical accounting judgments are those judgments, apart from those involving estimations, that have been made in the process 
of applying the Company’s accounting policies and that have the most significant effect on the amounts recognised in the financial 
statements. Key assumptions and sources of estimation uncertainty are those that have a significant risk of resulting in a material 
adjustment to the carrying amounts of the Company’s assets and liabilities within the next financial year. 

Management considers the following to be the critical accounting judgments and key assumptions and sources of 
estimation uncertainty:

Critical accounting judgments 
Retirement benefit asset
At the balance sheet date, the fair value of the defined benefit assets exceeded the present value of the defined benefit obligations 
of the 4imprint 2016 Pension Plan. Although the Company anticipates that the surplus will be utilised during the life of the plan to 
address members’ liabilities, the Company recognises the surplus in full on the basis that it is management’s judgment that there 
are no restrictions on the return of residual plan assets in the event of a winding up of the plan after all member obligations have 
been met.

Amounts due from/due to subsidiary companies
The Company’s $160,000,000 and £125,915,000 loans due from subsidiary companies, and $160,000,000 loans due to subsidiary 
companies, became repayable on 7 September 2022. These instruments were refinanced at maturity with new loans repayable on 
7 September 2029 for the same principal amounts. In order to recognise these new loans at their respective fair values, the Company 
has made a judgment that the interest rates on the loans, as determined by a detailed transfer pricing study, represented prevailing 
market rates of interest for similar instruments with a similar credit rating. See notes D and G for further information.

Key assumptions and sources of estimation uncertainty
Pensions
As detailed in note 18, the Company sponsors a defined benefit pension scheme closed to new members and future accrual. Period-
end recognition of the liabilities under this scheme requires a number of significant actuarial assumptions to be made, including 
inflation rate, discount rate and mortality rates. Small changes in assumptions can have a significant impact on the amounts recorded 
in other comprehensive income and on the pension liabilities in the balance sheet. Sensitivities to changes in these assumptions are 
disclosed in note 18.

Accounting policies
The principal accounting policies adopted in the preparation of these financial statements are the same as those adopted in the 
consolidated financial statements on pages 108 to 111 except for the investments and amounts owed by subsidiary companies 
policies noted below. These policies have been consistently applied to all the periods presented. 

Investments
Investments in subsidiaries are stated at cost. Impairment reviews are carried out if there is some indication that the carrying value 
of the investments may have been impaired. Where, in the opinion of the Directors, an impairment of the investment has arisen, 
provisions are made in accordance with IAS 36 ‘Impairment of Assets’.

134

4imprint Group plc Annual Report and Accounts 2022

Amounts due from subsidiary companies
Amounts due from subsidiary companies are assessed for expected credit losses on a general basis under IFRS 9 ‘Financial 
Instruments’. Where required, the Company recognises a provision on this basis reflecting either the lifetime or twelve-month 
expected credit loss dependent on the change in credit risk since initial recognition of the financial asset. The amount of the 
provision, and any changes, are recognised in the income statement. Amounts due from subsidiary companies are discounted 
when the time value of money is considered material.

A. Property, plant and equipment

Cost:
At 3 January 2021
Additions

At 1 January 2022
Additions
Disposals

At 31 December 2022

Depreciation:
At 3 January 2021
Charge for the period

At 1 January 2022
Charge for the period
Disposals

At 31 December 2022

Net book value at 31 December 2022

Net book value at 1 January 2022

B. Investments

Cost:
At 3 January 2021
Capital contribution repaid by subsidiary undertaking
Capital contribution to subsidiary undertaking

At 1 January 2022
Capital contribution repaid by subsidiary undertaking
Capital contribution to subsidiary undertaking

At 31 December 2022

Fixtures & 
fittings
£’000

51
–

51
21
(22)

50

46
2

48
4
(21)

31

19

3

Shares in
subsidiary
undertakings
£’000

104,746
(111)
395

105,030
(399)
591

105,222

The capital contribution represents IFRS 2 ‘Share-based Payments’ charges in respect of subsidiaries which will not be recharged 
until the options vest. £399,000 of prior years’ capital contributions have been repaid in the year. 

135

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4imprint Group plc Annual Report and Accounts 2022

NOTES TO THE COMPANY’S FINANCIAL STATEMENTS CONTINUED

B. Investments continued
Subsidiary undertakings
The subsidiaries at 31 December 2022 are set out below. All of these subsidiaries are wholly owned and have ordinary share capital 
only, apart from 4imprint USA Limited which also has preference shares. 

Company 

Country of incorporation and operation

Business

4imprint, Inc.
4imprint Direct Limited
4imprint UK Holdings Limited
4imprint USA Limited
4imprint North America Limited
4imprint US Group Inc.
4imprint Limited
Cavendish Place Newco No.1 Limited

USA
England
England
England
England
USA
England
England

Promotional products
Promotional products
Holding company
Holding company
Holding company
Holding company
Dormant
Dormant

The dormant companies are exempt from statutory audit. There is no requirement, in the USA, for statutory audits of the 
US subsidiaries.

The registered address of all subsidiaries registered in England is 25 Southampton Buildings, London WC2A 1AL, UK. The registered 
address of 4imprint, Inc. is 101 Commerce Street, Oshkosh, WI 54901, USA and of 4imprint US Group Inc. is 103 Foulk Road, Suite 
202, Wilmington, DE 19803, USA.

Impairment review
IAS 36 ‘Impairment of Assets’ requires an assessment at each reporting date of whether there is any indication that an asset may be 
impaired. The Company’s investments in subsidiary undertakings are supported by the cash flows of the US and UK trading entities, 
being 4imprint, Inc. and 4imprint Direct Limited respectively.

An assessment of both the US and UK trading entities did not identify any indications of impairment and accordingly, no indicator-
based impairment testing has been undertaken. The US trading entity has reported strong demand levels and financial results in 
2022. Following the lifting of the COVID-19 Plan B measures on 27 January 2022 which impacted results in the first two months 
of 2022, the UK trading entity has made a good recovery from the lingering effects of the pandemic. This improvement has been 
reflected in improved demand and a return to profitability for the entity for the ten months from March to December 2022.

The external environment continues to remain uncertain, manifesting in rising interest rates, high inflation, and low economic growth. 
Despite these factors being present, both the US and UK entities have shown the resilient nature of their operations and managed to 
grow significantly against 2021. These external factors are therefore not considered to represent impairment indicators themselves.

C. Deferred tax assets

At start of period
Deferred tax credited/(charged) to income statement
Deferred tax credited/(charged) to other comprehensive income 
Deferred tax credited/(charged) to equity
Effect of change in UK tax rate in other comprehensive income

At end of period

Deferred tax analysis

At 2 January 2022
Deferred tax (charged)/credited to income statement 
Deferred tax (charged)/credited to other comprehensive income
Deferred tax credited to equity
Effect of change in UK tax rate in other comprehensive income

At 31 December 2022

2022
£’000

445
264
431
120
26

1,286

Losses
£’000

–
267
709
120
–

2021
£’000

3,130
(1,494)
(1,025)
(166)
–

445

Total
£’000

445
264
431
120
26

1,096

1,286

Pension
£’000

ACA
£’000

443
–
(278) 
–
26

191

2
(3)
–
–
–

(1)

136

4imprint Group plc Annual Report and Accounts 2022

At 3 January 2021
Deferred tax charged to income statement
Deferred tax debited to other comprehensive income
Deferred tax debited to equity

At 1 January 2022

Pension
£’000

1,546
(949)
(154)
–

443

ACA
£’000

2
–
–
–

2

The deferred income tax credited/(debited) to other comprehensive income is as follows:

Deferred tax relating to post-employment obligations
Deferred tax relating to UK tax losses
Effect of change in UK tax rate

Losses
£’000

1,582
(545)
(871)
(166)

–

2022
£’000

(278)
709
26

457

Total
£’000

3,130
(1,494)
(1,025)
(166)

445

2021
£’000

(154)
(871)
–

(1,025)

The net deferred tax asset at 31 December 2022 has been calculated at a tax rate of 19% in respect of deferred tax items that are 
expected to reverse before 1 April 2023 (2021: 19%), and 25% in respect of deferred tax items expected to reverse after 1 April 2023 
(2021: 19%).

Deferred tax assets have been recognised where it is considered that there will be sufficient taxable profit available in future against 
which the deductible temporary timing differences can be utilised. Following a review of forecast UK taxable profits and the use of 
brought forward losses over the next three years, a deferred tax asset for tax losses has been recognised in the period. 

D. Other receivables

Trading amounts due from subsidiary companies
Loans due from subsidiary companies
Expected credit loss allowance on amounts due from subsidiary companies

Net amount due from subsidiary companies
Other receivables 
Prepayments and accrued income

Less non-current portion: Amounts due from subsidiary companies

Trading amounts due from subsidiary companies are repayable on demand and are non-interest-bearing. 

The movements in the loans due from subsidiary companies are:

At 3 January 2021
Exchange movement

At 1 January 2022
Exchange movement to 7 September 2022
New $160.00m and £125.92m loans
Repayment of $160.00m and £125.92m loans (due 7 September 2022)
Exchange movement between 7 September 2022 and 31 December 2022

At 31 December 2022

2022
£’000

484
258,816
–

259,300
315
96

259,711
(258,816)

2021
£’000

317
244,636
(329)

244,624
227
97

244,948
–

895

244,948

£’000

243,140
1,496

244,636
20,810
265,446
(265,446)
(6,630)

258,816

The Company’s $160,000,000 and £125,915,000 loans due from subsidiary companies, and $160,000,000 loans due to subsidiary 
companies (see note G), became repayable on 7 September 2022. These instruments form part of the wider financing structure 
of the Group, the purpose of which was to maintain the gearing of the Group’s US subgroup at an appropriate level, facilitate the 
repatriation of cash from the US to the UK, and manage cash flow volatility arising from the taxation of foreign exchange movements. 

Having met these intended purposes, the Directors decided to refinance the intragroup financing structure, replacing the existing 
facilities with new seven-year facilities for the same principal amounts on arm’s length terms. 

137

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4imprint Group plc Annual Report and Accounts 2022

NOTES TO THE COMPANY’S FINANCIAL STATEMENTS CONTINUED

D. Other receivables continued
New loans of $160,000,000 (with interest at 5.0% p.a.) and £125,915,000 (with interest at 4.0% p.a.) were entered into with the same 
subsidiary companies on 7 September 2022. These loans are repayable on 7 September 2029. The existing loans of $160,000,000 
and £125,915,000 (interest at 8.0% – 8.2% p.a.) were fully satisfied by the subsidiary companies on 7 September 2022. The 
satisfaction payments for the existing loans were netted-off against the drawdown of the new loans under cash netting letters 
such that no cash movements arose.

Loans due from subsidiary companies of £258,816,000 (2021: £244,636,000) bear interest at market rates ranging from 4.0% 
to 5.0%. Included within the total amount due is a US dollar denominated loan of $160,000,000 (2022: £132,901,000; 2021: 
£118,721,000). The movement in the GBP equivalent balance between 2022 and 2021 is due to an exchange gain of £14,180,000 
(2021: exchange gain of £1,496,000) arising from the movement in the Sterling to US dollar exchange rate.

Other receivables are only written off when the Company has exhausted all options to recover the amounts due and provided for 
in full when there is no reasonable expectation of recovery. Indicators that there is no reasonable expectation of recovery include, 
amongst others, the failure of the debtor to engage in a repayment plan with the Company or a subsequent failure to make agreed 
payments. An expected credit loss (ECL) provision is then calculated on the remaining other receivables.

An ECL provision of £nil (2021: £329,000) has been recognised on the $160,000,000 intercompany loan to 4imprint US Group Inc. 
that is due on 7 September 2029. A transfer pricing review undertaken to support the refinancing of the intercompany loan structure 
during the period determined the borrower to have a synthetic credit rating of ‘investment grade’ and has therefore been assessed 
as having ‘low credit risk’. Accordingly, the loan has been classified as ‘stage 1 – performing’, which requires twelve-month expected 
credit losses to be considered in determining the ECL provision.

Management has estimated the ECL’s over the next twelve-months using a common credit loss methodology that incorporates 
probability of default, loss given default, and exposure at default inputs. Probability of default has been determined using historical 
twelve-month average cumulative default rates for US corporates, as calculated by external rating agencies. Prevailing economic 
conditions have been considered to determine if any adjustment is required to the historical default rates to reflect current 
conditions and future forecasts.

The reduction in the ECL provision from £329,000 in 2021 to £nil in 2022 reflects the improved assessment of the credit risk of the 
borrower, in particular the ‘investment grade’ synthetic credit rating and the strong financial results reported for 2022 following the 
impact of the pandemic in the prior years.

No credit losses are expected in respect of the other receivables, reflecting the availability of sufficient liquid assets to the borrowing 
entities to enable them to settle their obligations at short notice. 

The carrying amounts of the Company’s trade and other receivables are denominated in the following currencies:

Sterling
US dollars

E. Other payables

Other payables
Other tax and social security
Accruals

2022
£’000

2021
£’000

126,810
132,901

126,275
118,673

259,711

244,948

2022
£’000

217
39
572

828

2021
£’000

121
40
270

431

F. Retirement benefit asset
The amount recognised in the balance sheet represents the net asset in respect of the closed defined benefit pension scheme. Full 
details of the defined benefit scheme are contained in note 18 on pages 123 to 125.

The Sterling analysis of the balance sheet amount is as follows:

Present value of funded obligations
Fair value of scheme assets

Net asset recognised in the balance sheet

138

2022
£’000

2021
£’000

(16,853)
17,878

(28,067)
29,532

1,025

1,465

4imprint Group plc Annual Report and Accounts 2022

Changes in the present value of the net defined benefit asset are as follows:

Balance at 3 January 2021
Administration costs paid by the scheme
Interest (expense)/income
Return on scheme assets (excluding interest income)
Re-measurement gains due to changes in scheme experience
Re-measurement gains due to changes in demographic assumptions
Re-measurement gains due to changes in financial assumptions
Contributions by employer
Benefits paid

Balance at 1 January 2022
Administration costs paid by the scheme
Interest (expense)/income
Return on scheme assets (excluding interest income)
Re-measurement losses due to changes in scheme experience
Re-measurement gains due to changes in demographic assumptions
Re-measurement gains due to changes in financial assumptions
Contributions by employer
Benefits paid

Present value 
of obligations
£’000

Fair value of 
scheme assets
£’000

Net asset/ 
(obligation)
£’000

(31,231)
(248)
(379)
–
24
77
1,721
–
1,969

(28,067)
(421)
(487)
–
(1,027)
31
10,634
–
2,484

28,806
–
369
(1,011)
–
–
–
3,337
(1,969)

29,532
–
541
(13,243)
–
–
–
3,532
(2,484)

(2,425)
(248)
(10)
(1,011)
24
77
1,721
3,337
–

1,465
(421)
54
(13,243)
(1,027)
31
10,634
3,532
–

Balance at 31 December 2022

(16,853)

17,878

1,025

G. Amounts due to subsidiary companies

Trading amounts due to subsidiary companies
Loans due to subsidiary companies

Net amount due to subsidiary companies
Less non-current portion: Loans due to subsidiary companies

Trading amounts due to subsidiary companies are repayable on demand and are non-interest bearing.

The movements in the loans due to subsidiary companies are:

At 3 January 2021
Exchange movement

At 1 January 2022
Exchange movement to 7 September 2022
New $160.00m loan
Repayment of $160.00m loans (due 7 September 2022)
Exchange movement between 7 September 2022 and 31 December 2022

At 31 December 2022

2022
£’000

708
132,901

133,609
(132,901)

2021
£’000

–
118,721

118,721
–

708

118,721

£’000

117,225
1,496

118,721
20,810
139,531
(139,531)
(6,630)

132,901

A new loan of $160,000,000 (with interest at 5.0% p.a.) was entered into with the same subsidiary undertaking on 7 September 2022. 
This loan is repayable on 7 September 2029. The existing loans of $160,000,000 (interest at 8.0% – 8.2% p.a.) were fully satisfied on 
7 September 2022. The satisfaction payment for the existing loans was netted-off against the drawdown of the new loan under a 
cash netting letter such that no cash movements arose (see note D for further details).

The loans due to subsidiary companies are US dollar denominated and interest-bearing at a market rate of interest of 5.0%. The 
movement in the GBP equivalent balance between 2022 and 2021 is due to an exchange loss of £14,180,000 (2021: exchange loss of 
£1,496,000) arising from the movement in the Sterling to US dollar exchange rate.

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4imprint Group plc Annual Report and Accounts 2022

NOTES TO THE COMPANY’S FINANCIAL STATEMENTS CONTINUED

H. Cash used in operations

Profit before tax
Adjustments for:
Depreciation of property, plant and equipment
Loss on disposal of property, plant and equipment
Share option charges 
Impairment of loan to subsidiary
Dividends received
Net finance income
Defined benefit pension administration charge
Contributions to defined benefit pension scheme (note F)
Changes in working capital:
Increase in trade and other receivables
Increase in trade and other payables
Movements in amounts due to/from subsidiary undertakings

Cash used in operations

I. Share capital

Allotted and fully paid
28,085,530 (2021: 28,085,530) ordinary shares of 386/13p each 

2022
£’000 

42,246

4
1
69
(329)
(36,438)
(8,595)
421
(3,532)

(14)
354
541

2021
£’000

7,714

2
–
39
223
(75)
(10,143)
248
(3,337)

(67)
24
(23)

(5,272)

(5,395)

2022
£’000

2021
£’000

10,802

10,802

During the period no ordinary shares were issued (2021: none). Share option exercises were satisfied by transfer of shares from an 
employee benefit trust.

The options that have been granted and were outstanding under the Company’s share option schemes at the year-end are shown in 
note 22 on page 128. Full details of the share option schemes are given in note 23 on pages 128 and 129.

Employees of the Company had no interests in SAYE options (2021: 1,821).

J. Distributable reserves
The profit and loss reserve of £216,608,000 (2021: £192,854,000) in the Company includes £129,267,000 (2021: £125,915,000), which 
is non-distributable.

K. Commitments and contingent liabilities
The Company has provided Letters of Support to its subsidiary companies, 4imprint Direct Limited, 4imprint UK Holdings Limited and 
4imprint USA Limited.

The Company has also entered into a Pound Sterling Facility Agreement with one of its subsidiaries, 4imprint Direct Limited, enabling 
it to borrow up to £1,000,000 from the Company under a revolving credit facility until 10 December 2025. Interest is payable at the 
UK base rate for Sterling plus 2.0% on any loans drawn under the facility.

The Company had no known contingent liabilities at 31 December 2022 (2021: none).

L. Employees

Wages and salaries
Social security costs
Pension costs – defined contribution plans 
Share option charges

The average number of people employed by the Company during the period was 4 (2021: 4).

2022
£’000

1,040
153
21
69

1,283

2021
£’000

807
116
17
39

979

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4imprint Group plc Annual Report and Accounts 2022

M. Related party transactions
During the period the Company has been party to a number of transactions with fellow subsidiary companies:

Income statement
Finance income due from subsidiary companies
Finance costs due to subsidiary companies
Balance sheet
Interest-bearing loans due from subsidiary companies at end of period 
Interest-bearing loans due to subsidiary companies at end of period

Key management compensation, comprising remuneration of the Directors, was:

Salaries, fees and short-term employee benefits
Social security costs
Share option charges

2022
£’000

2021
£’000

17,604
(9,085)

19,535
(9,381)

258,816
(132,901)

244,307
(118,721)

2022
£’000

1,773
74
109

1,956

2021
£’000

969
63
58

1,090

All related party transactions were made on terms equivalent to those that prevail in arm’s length transactions. 

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4imprint Group plc Annual Report and Accounts 2022

ALTERNATIVE PERFORMANCE MEASURES

An Alternative Performance Measure (APM) is a financial measure of historical or future financial performance, financial position, or 
cash flows, other than a financial measure defined or specified within IFRS.

The Group uses APMs to supplement standard IFRS measures to provide users with information on underlying trends and additional 
financial measures, which the Group considers will aid the users’ understanding of the business.

Definitions
Underlying operating profit is profit before exceptional items. Exceptional items are defined below. These items may be volatile in 
magnitude and distort the underlying performance measures of the ongoing business. A reconciliation of underlying operating profit 
to operating profit is shown in note 1 when applicable.

Underlying operating margin % is underlying operating profit divided by total revenue.

Exceptional items are income or costs that are both material and non-recurring. 

Underlying profit before tax is defined as profit before tax excluding exceptional items. When applicable, a reconciliation of profit 
before tax to underlying profit before tax is shown in note 6.

Underlying profit after tax is defined as profit after tax before exceptional items, net of any related tax charges. When applicable, a 
reconciliation of profit before tax to underlying profit after tax is shown in note 6.

Underlying earnings per share is defined as underlying profit after tax divided by the weighted average number of shares in issue 
during the financial year. When applicable, the calculation of underlying EPS is shown in note 6.

Revenue per marketing dollar is the total revenue of the Group divided by the total marketing expense of the Group. This provides a 
measure of the productivity of the marketing expenditure, which is a cornerstone of the Group’s organic revenue growth strategy.

Free cash flow is defined as the movement in cash and cash equivalents and other financial assets – bank deposits, before 
distributions to Shareholders but including exchange gains/(losses) on cash and cash equivalents. It is a measure of cash available for 
allocation in line with the Group’s capital allocation policy (see page 38):

Net movement in cash and cash equivalents
Add back: Increase in current asset investments – bank deposits
Add back: Exchange loss on increase in current asset investments – bank deposits
Add back: Dividends paid to Shareholders
Less: Exchange losses on cash and cash equivalents

Free cash flow

2022
$m 

11.46
35.00
(0.09)
18.72
(1.21)

63.88

2021
$m

1.87
–
–
4.13
(0.05)

5.95

Cash conversion is defined as the percentage of underlying operating cash flow to underlying operating profit and is provided as a 
measure of the efficiency of the Group’s business model (pages 18 and 19) to generate cash.

Return on average capital employed is defined as underlying profit before tax divided by the simple average of opening and closing 
non-current assets, excluding deferred tax, plus net current assets and non-current lease liabilities. This is given to show a relative 
measure of the Group’s efficient use of its capital resources.

Capital expenditure is defined as purchases of property, plant and equipment and intangible assets net of proceeds from the sale of 
property, plant and equipment. These numbers are extracted from the cash flows from investing activities shown in the Group cash 
flow statement.

Purchase of property, plant and equipment
Purchases of intangible assets
Proceeds from sale of property, plant and equipment

Capital expenditure

2022
$m 

(7.72)
(0.34)
0.05

(8.01)

2021
$m

(3.09)
(0.38)
–

(3.47)

142

4imprint Group plc Annual Report and Accounts 2022

Underlying operating cash flow is defined as cash generated from operations, before pension contributions, less capital expenditure. 
This reflects the cash flow directly from the ongoing business operations. This is reconciled to IFRS measures as follows:

Cash generated from operations
Add back: Contributions to defined benefit pension scheme
Less: Loss on disposal of property, plant and equipment
Less: Purchases of property, plant and equipment and intangible assets
Add: Proceeds from sale of property, plant and equipment

Underlying operating cash flow

2022
$m 

97.04
4.37
(0.08)
(8.06)
0.05

93.32

2021
$m

18.25
4.59
–
(3.47)
–

19.37

Cash and bank deposits is defined as cash and cash equivalents and other financial assets – bank deposits. This measure is used by 
the Board to understand the true cash position of the Group when determining the potential uses of cash under the balance sheet 
funding and capital allocation policies. This is reconciled to IFRS measures as follows:

Cash and cash equivalents
Other financial assets – bank deposits

Cash and bank deposits

2022
$m 

51.84
34.91

86.75

2021
$m

41.59
–

41.59

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4imprint Group plc Annual Report and Accounts 2022

FIVE YEAR FINANCIAL RECORD

Income statement

Revenue

1,140,286

787,322

560,040

860,844

738,418

Underlying* operating profit

102,902

30,646

3,972

53,620

45,043

2022 
$’000

2021 
$’000

2020
$’000

2019
$’000

2018
$’000

Exceptional items

Operating profit

Finance income

Finance costs

Net pension finance charge

Profit before tax

Taxation

Profit for the period

–

–

–

–

(721)

102,902

30,646

3,972

53,620

44,322

1,162

(425)

67

33

(435)

(15)

168

(193)

(104)

818

(67)

(378)

250

(23)

(403)

103,706

30,229

3,843

53,993

44,146

(23,563)

(7,643)

(753)

(11,276)

(8,952)

80,143

22,586

3,090

42,717

35,194

*  Underlying has been restated to include defined benefit pension charges in 2018 to 2020.

Basic earnings per ordinary share

285.57c

80.46c

11.03c

152.42c

125.61c

Dividend per share – paid and proposed

360.00c

45.00c

–

25.00c

70.00c

Balance sheet

Non-current assets (excluding deferred tax and retirement 
benefit asset)

Deferred tax assets

Net current assets

2022 
$’000

2021 
$’000

2020 
$’000

2019
$’000

2018
$’000

44,325

37,437

38,997

27,506

20,096

2,381

600

4,272

4,338

5,636

104,952

54,744

38,694

44,792

33,482

Retirement benefit asset/(obligation)

1,234

1,974

(3,310)

(12,305)

(15,016)

Other liabilities (including lease liabilities)

(12,672)

(11,789)

(13,282)

(1,383)

(931)

Shareholders’ equity

140,220

82,966

65,371

62,948

43,267

Cash and bank deposits

86,752

41,589

39,766

41,136

27,484

144

4imprint Group plc Annual Report & Accounts 2022

REGISTERED OFFICE AND COMPANY ADVISERS

4imprint Group plc
25 Southampton Buildings
London WC2A 1AL
Telephone  +44 (0)20 3709 9680
E-mail  

hq@4imprint.co.uk

Registered number
177991 England

Independent auditor
Ernst & Young LLP
No. 1 Colmore Square
Birmingham B4 6HQ

Joint stockbrokers 
Peel Hunt LLP
100 Liverpool Street
London EC2M 2AT

Liberum Capital Limited
Ropemaker Place
25 Ropemaker Street
London EC2Y 9LY

Registrar
Link Group
10th Floor
Central Square
29 Wellington Street
Leeds LS1 4DL

Bankers
Lloyds Bank plc
JPMorgan Chase Bank, N.A.

Printed by a Carbon Neutral Operation (certified: CarbonQuota) 
under the PAS2060 standard. 

Printed on material from well-managed, FSC™ certified forests and 
other controlled sources. This publication was printed by an FSC™ 
certified printer that holds an ISO 14001 certification. 

100% of the inks used are HP Indigo ElectroInk which complies 
with RoHS legislation and meets the chemical requirements of the 
Nordic Ecolabel (Nordic Swan) for printing companies, 95% of 
press chemicals are recycled for further use and, on average 99% 
of any waste associated with this production will be recycled and 
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The paper is Carbon Balanced with World Land Trust, an 
international conservation charity, who offset carbon emissions 
through the purchase and preservation of high conservation value 
land. Through protecting standing forests, under threat of 
clearance, carbon is locked-in, that would otherwise be released.

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CBP018209

F

 
 
 
 
 
Group plc

Group office
4imprint Group plc 
25 Southampton Buildings  
London WC2A 1AL
Telephone +44 (0)20 3709 9680 
E-mail     hq@4imprint.co.uk

Trading offices
USA 
4imprint, Inc.
101 Commerce Street 
Oshkosh 
WI 54901, USA
Telephone +1 920 236 7272 
E-mail    sales@4imprint.com

UK
4imprint Direct Limited
5 Ball Green 
Cobra Court 
Trafford Park 
Manchester M32 0QT
Freephone 0800 055 6196 
Telephone +44 (0)161 850 3490 
E-mail     sales@4imprint.co.uk

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