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AJ Bell

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FY2020 Annual Report · AJ Bell
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 Invest in your tomorrow

AJ Bell plc 
Annual report and financial statements 2020

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CONTENTS

01
STRATEGIC REPORT
At a glance
Chairman’s statement
Chief Executive Officer’s review
Market overview
Our business model
Strategy in action
Key performance indicators
Stakeholder engagement
Section 172 statement
Our people
Corporate social responsibility
Non-financial information statement
Financial review
Risk management
Principal risks and uncertainties
Viability statement

02
GOVERNANCE
Chairman’s introduction
Board of Directors
Executive Management Board
Corporate Governance report
Nomination Committee report
Audit Committee report
Risk and Compliance Committee report
Directors’ Remuneration report
Directors’ report
Statement of Directors’ responsibilities

03
FINANCIAL STATEMENTS
Independent auditor’s report
Consolidated income statement
Consolidated statement of financial position
Consolidated statement of changes in equity
Consolidated statement of cash flows
Notes to the consolidated financial statements
Company statement of financial position
Company statement of changes in equity
Notes to the Company financial statements

04
OTHER INFORMATION
Consolidated unaudited five-year summary
Glossary
Definitions
Company information

For more information visit: 
www.ajbell.co.uk/investor-relations

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143

At AJ Bell, our core purpose is to help people invest 
in their tomorrow. We do this by making the whole 
investment process as easy as possible, while always 
working hard to keep costs low for our customers.

HIGHLIGHTS

ASSETS UNDER ADMINISTRATION (AUA)*

REVENUE

PROFIT BEFORE TAX

£56.5bn
+8%

£126.7m £48.6m
+21%

+29%

(30 September 2019: £52.3bn)

(30 September 2019: £104.9m)

(30 September 2019: £37.7m)

Platform

Non-
Platform

2020

2019

2020

2019

£49.7bn

£44.9bn

£6.8bn

£7.4bn

NUMBER OF RETAIL CUSTOMERS

TOTAL ORDINARY DIVIDEND

DILUTED EARNINGS PER SHARE

295,305
+27%

6.16p
+28%

9.47p
+27%

(30 September 2019: 232,066)

(30 September 2019: 4.83p)

(30 September 2019: 7.47p)

Platform

Non-
Platform

2020

2019

2020

2019

281,094

218,169

14,211

13,897

*See page 20 for definition of ‘alternative performance measures’.

1

AJ BellAnnual report and financial statements 2020 01
 STRATEGIC  
 REPORT

At a glance

Chairman’s statement

Chief Executive Officer’s review

Market overview

Our business model

Strategy in action

Key performance indicators

Stakeholder engagement

Section 172 statement

Our people

Corporate social responsibility

Non-financial information statement

Financial review

Risk management

Principal risks and uncertainties

Viability statement

04

06

08

13

16

18

20

22

25

26

30

33

34

37

40

45

3

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AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONAJ BellAnnual report and financial statements 2020AT A GLANCE

At the heart of our business is a clear  
and succinct purpose – we help people to invest. 

WH AT WE DO
We want to make 
investing as easy 
as possible for our 
customers to enable 
them to invest in the 
life they want to live 
and ultimately to realise 
their financial goals. 

WH AT WE OFFER
As one of the largest 
investment platforms 
in the UK, based on the 
value of our AUA, we 
operate successfully 
in both the advised 
and D2C areas of 
the platform market 
through our flagship 
platform propositions.

CUSTOMERS

 108,911

(30 September 2019: 98,056)

AUA

£36.3bn

(30 September 2019: £33.8bn)

CUSTOMERS

 172,183

(30 September 2019: 120,113)

AUA

£13.4bn

(30 September 2019: £11.1bn)

White label SIPP administration:  
Branded to Barclays Smart Investor 
and Halifax Share Dealing.

AJ Bell Securities stockbroking:  
Provides dealing, settlement and 
custody services to institutional 
investment businesses.

AJ Bell Investcentre is an investment 
platform proposition for regulated financial 
advisers and wealth managers providing 
a suite of products, services, investment 
solutions and online tools to help manage 
their retail customers’ portfolios. 

AJ Bell Youinvest is an investment 
platform proposition for execution-only 
retail customers which includes investment 
solutions through our in-house funds, 
ready-made portfolios and guidance via the 
AJ Bell favourite funds list. We have recently 
launched a cash savings solution. 

OUR OTHER PRODUCTS AND SERVICES

In addition to our platform propositions, 
we offer four non-platform services.

AJ Bell Platinum:  
Provides adviser-led and D2C pension 
administration services to customers 
with bespoke SIPP and SSAS accounts.

AJ Bell Media:  
Publishes Shares magazine and other 
proprietary investment content to support 
our platform propositions.

p l e  

Our p e o
Propositi o

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Our cu

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We help 
people to 
invest

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W e make in

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Price: highly co m p e t i ti v

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Finance and ass u r a n c

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Our customers
We help people to invest but will not provide 
personal recommendations. We will continue to 
develop our customer propositions with a focus 
on ease of use, service and price.

Growth
We will grow both customer numbers and AUA 
in a sustainable and cost-effective manner.

Finance and assurance
We will preserve our financial security, regulatory 
and reputational standing. We will treat all 
stakeholders fairly.

Our technology
We will deliver scalable technology solutions that 
are easy to use for both customers and colleagues, 
appropriate to their needs and adaptable for future 
change. The security of our technology is of 
paramount importance.

Our people
We will develop and support our talent to help them 
achieve their potential. We will strive to ensure our 
staff are actively engaged. Our strong employer 
brand and culture will enable us to attract and 
retain quality staff.

Our guiding principles
Our company is built on a set of guiding principles that define the way we do business.  
These principles inform everything we do, creating a culture in which we strive to think  
like our customers, make investing easier and lead our markets.

Straightforward
We make investing 
easy and accessible

Intelligent
We know our stuff

Personal
We are human, 
not robots

Principled
We do the right thing

Focused
We give customers 
what they need, not 
what they don’t

Energetic
We never stand still

4

5

OUR PLATFORM PROPOSITIONSHOW WE DO ITThe AJ Bell Way is a structured framework, informed by our guiding principles, that aids the development of our strategy and is the primary tool used for communicating that strategy to all key stakeholders.01 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONAJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 2020 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CHAIRMAN’S STATEMENT

Les Platts
Chairman

We have successfully 
navigated the operational 
challenges arising from 
COVID-19 during the year; 
we safeguarded our staff, 
maintained a full service to 
our customers and achieved 
significant progress with 
our strategy.

OVERVIEW

During this year, more than ever, we have been 
guided by our core values and principles, which 
have served us well for many years.

We acted quickly at the start of the pandemic, 
with our priority being to ensure the safety of 
our people whilst maintaining a full operational 
service to our customers. Our operational 
resilience has allowed us to deliver a high-
quality service to our customers throughout 
the year and the changes we have made to our 
internal operating practices mean that we are 
well placed to manage the ongoing impacts, as 
they unfold over the medium and longer term. 

I am pleased to report that we have delivered 
a very strong financial performance during the 
year with profit before tax (PBT) of £48.6m. 
Customer numbers have increased by 63,239 
to 295,305 and we have seen significant net 
inflows of assets under administration (AUA) 
of £4.2bn, ending the year with total AUA of 
£56.5bn, despite significant falls in the UK stock 

market. Our robust governance and cohesive 
culture provides a solid framework for achieving 
our long-term strategic goals and the Board 
remains focused on delivering on our purpose 
which is simply to help people to invest. 

GOVERNANCE 

The Board is committed to maintaining high 
standards of corporate governance and 
a healthy corporate culture within AJ Bell. 
The business operates a robust governance 
framework which provides a transparent 
and open approach to ensure that our key 
stakeholders’ interests are considered. 
The Board had to consider the differing 
interests of our stakeholders at the initial 
outbreak of COVID-19 when determining our 
response as a business. We took the decision 
that none of our people would be furloughed, 
and that the Government’s Job Retention 
Scheme and other financial support should be 
preserved for those businesses most in need. 
Our first Section 172 statement on page 25 
demonstrates how we as a Board have 

considered our stakeholders in this and 
other key decisions taken during the year. 
Further details of how we have engaged with 
our stakeholders throughout the year are also 
included on pages 22 to 24.

Our full governance report including details of our 
compliance with the UK Corporate Governance 
Code 2018 is set out on pages 48 to 61.

At Board level, we have a breadth of skills and 
experience which brings a diversity of views 
and perspectives to our discussions. The Board 
also continues to provide strong support 
and appropriate challenge to the Executive 
Management Board (EMB) to ensure the Group’s 
strategy remains appropriate, achievable and 
ultimately delivered. There have been no 
changes to the composition of the Board 
this year.

As announced last year, I will step down as 
Chairman at the 2022 Annual General Meeting 
(AGM). In addition, following further succession 
plan discussions held at the start of the year, we 
have commenced recruitment for two 
additional Non-Executive Directors to further 
strengthen the Board. Laura Carstensen, our 
Senior Independent Director, is leading the 
formal recruitment process for both the 
Chairman and new Non-Executive Directors 
and further details are included within the 
Nomination Committee report on page 63. 

OUR CULTURE AND OUR PEOPLE

The Board and EMB remain committed to 
maintaining an open and innovative culture 
across AJ Bell which is founded on our 
well-established purpose, principles and 
strategy. A strong and healthy corporate culture 
is more important than ever given the 
continued impact of COVID-19 on businesses’ 
operating models and working arrangements. 
The Board plays an important role in helping to 
shape our culture through the promotion of the 
core values and principles of the Group. 

During the year the Board introduced 
a dashboard to assist in its ongoing monitoring 
and assessment of culture, using a number of 
indicators to help monitor behaviours across 
the business. It has been pleasing to see that 
these indicators have demonstrated the 
strength of purpose and resilience of our 
people during a challenging period, whilst 
providing the same high level of service to our 
customers at a time when they have sought 
increased levels of support from us.

We were delighted to receive presentations 
and feedback from our Employee Voice Forum 
representatives during the year. The forum acts 
as a platform to facilitate discussion and bring 
ideas from our employees to the Board and it 
was encouraging to see the level of enthusiasm 
and engagement shown by the representatives 
from different areas of the business. 
Through the forum, we have gained some 
valuable insights and ideas that have been 
incorporated into our corporate social 
responsibility (CSR) initiatives this year.

Health and wellbeing have also been an 
important focus this year not only for our own 
people, but also in the wider community as the 
impact of COVID-19 was felt and will continue 
to be for some time to come. Our Wage War 
on COVID campaign raised over £380,000 for 
charitable causes and has helped to support 
our local and wider communities. The CSR 
steering committee maintained oversight of the 
funds raised and distributed, with our people 
and our customers being given the opportunity 
to nominate beneficiaries of the fund. 
Further details of the campaign and distribution 
of funds can be found on page 31. We also 
implemented our long-term CSR initiative 
during the year, securing an additional 
contribution to charity through the donation 
of share options should a number of stretching 
targets be met by the Group.

DIVIDEND

We have increased our ordinary dividend every 
year since we paid our first dividend in 2004 and 
we recognise the importance of our dividend 
to both our institutional and private investors. 
Based on our confidence in the long-term 
prospects of the business, strong capital 
position and in line with our dividend policy, the 
Board recommends a final ordinary dividend 
of 4.66p per share. This takes the total ordinary 
dividend for the year to 6.16p per share, 
representing an increase of 28% on the previous 
year. The final ordinary dividend will be paid, 
subject to shareholder approval at our AGM on 

DIVIDEND

6.16p
per share

(FY19: 4.83 p per share)

27 January 2021, to shareholders on the register 
at the close of business on 8 January 2021.

OUTLOOK

We have seen significant changes to the way 
we live, work and communicate, some of which 
may prevail long after the pandemic subsides. 
As a business, we have adapted extremely well 
to this unprecedented situation, leveraging our 
strong culture and operational resilience to 
manage the challenges posed by the effects 
of the pandemic.

Perhaps there has never been a greater need 
to invest for the future given the uncertain 
outlook. During such times, people will look 
to financial institutions they feel they can trust 
to look after their investments and deliver 
a consistent, high-quality service at a low cost. 
AJ Bell can deliver on all of these requirements 
and continues to offer our customers an 
easy-to-use investment platform at 
a competitive price. 

Whilst there will be challenges ahead, we 
believe the platform market and broader 
addressable market will continue to grow. 
We operate strong platform propositions in 
both the advised and D2C markets and have 
a consistent and proven strategy of delivering 
organic growth. 

The long-term social and economic 
consequences of COVID-19 are difficult to 
predict and the outcome of the Brexit transition 
period remains a further source of uncertainty. 
However, AJ Bell continues to operate as 
a financially-strong business evidenced by 
a profitable, well-capitalised and highly 
cash-generative business model. The Board 
remains confident about the long-term 
prospects of the business. 

On behalf of the Board, I thank all our people 
for their outstanding work and commitment 
throughout the year.

Les Platts
Chairman
2 December 2020

6

7

AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONCHIEF EXECUTIVE OFFICER’S REVIEW

We delivered another year 
of very strong growth, 
achieving a record increase in 
PBT to £48.6m, driven by high 
levels of new customers and 
record levels of dealing activity. 
Our continued growth is 
underpinned by our platform 
propositions, providing 
a high-quality service at 
a competitive price. 

OVERVIEW

The key drivers of our business, customer 
numbers and AUA, grew by 27% and 8% 
respectively for the 12 months ended 
30 September 2020. This growth led to revenue 
increasing by 21% from £104.9m to £126.7m 
and PBT rising by 29% from £37.7m to £48.6m.

We attracted record numbers of new customers 
in the year, at least in part driven by a growing 
awareness of the AJ Bell brand since we listed 
on the Main Market of the London Stock 
Exchange in 2018. Our two flagship platform 
propositions, AJ Bell Investcentre and AJ Bell 
Youinvest, continue to deliver strong growth, 
with customers increasing by 11% and 43% 
respectively during the year and our platform 
customer retention rate remaining high at 
95.5% (FY19: 95.4%). 

We recorded strong net AUA inflows of £4.2bn 
(FY19: £3.9bn) during the year, with AUA closing 
at £56.5bn (FY19: £52.3bn), despite the adverse 
impact of COVID-19 and other factors on market 

NUMBER OF RETAIL CUSTOMERS

295,305

(FY19: 232,066)

CUSTOMER RETENTION RATE

95.5%

(FY19: 95.4%)

values, which resulted in the FTSE All-Share 
index closing the year 19% lower than 
12 months earlier. The principal driver of this 
growth was the platform business, which had 
underlying net inflows of £4.1bn (FY19: £3.2bn) 
and defined benefit pension transfer inflows 
of £0.8bn (FY19: £0.9bn).

Andy Bell
Chief Executive Officer

“ Our continued 
growth is 
underpinned 
by our platform 
propositions, 
providing 
a high‑quality 
service at 
a competitive 
price.”

8

COVID-19

The COVID-19 crisis continues, affecting 
individuals and businesses on a global scale. 
From the outset of the pandemic our priority has 
been the safety of our people whilst maintaining 
a full operational service with the same high 
standards for our customers and their advisers. 

During March and April, we successfully 
migrated the vast majority of our people to 
work from home, with no significant disruption 
to our services or communication channels. 
Since then, we have been flexible in adapting 
to new ways of working whilst adopting new 
guidelines and safety measures for those in the 
office and at home. We continue to carefully 
monitor Government guidance in 
these matters.

Our staff have been assured that their jobs are 
not at risk of redundancy from COVID-19 related 
events and every member of staff has been paid 
as normal throughout the crisis. Particular effort 
has been made to keep all of our people informed 
and engaged through regular leadership updates. 
Our response to the pandemic has been guided 
by our core values; further details of the actions 
we have taken can be found in ‘Our response to 
COVID-19’ on page 11.

We have remained fully operational throughout 
the pandemic, a testament to our highly-
engaged workforce and flexible IT 
infrastructure, and have been focused on 
delivering the best possible service to our 
customers. Our platform has performed 
strongly against the record levels of customer 
dealing activity experienced during the year, 
demonstrating the resilience of our hybrid 
technology model. 

As a successful company it is also important 
that we give something back to our 
communities. Our ‘Wage War on COVID’ fund 
has helped those who have been negatively 
impacted by the pandemic. The fund was 
initially set up by staff who wanted to donate 
part of their wages to help people affected by 
the COVID-19 crisis but it has also received 
amazing support from our customers, financial 
advisers and the public. 

MARKET DEVELOPMENTS

The UK savings and investment market has 
demonstrated considerable growth in recent 
years and our addressable market within the 
industry is estimated to be worth at least 
£2.5 trillion1. We believe this growth will 
continue in future years in line with established 
demographic trends, continued Government 
support for retirement saving and the 
growing need for individuals to take personal 
responsibility for their future finances. 
More recently, the COVID-19 pandemic 
has led many individuals to focus on the 
importance of their savings and investments. 

The growth rate of the platform market is 
currently outpacing that of the wider UK savings 
and investment market1 with an increasing 
demand from investors for simple, easy-to-use, 
digital products. 

Whilst the long-term structural growth drivers 
apply across the investment platform market, 
we closely monitor the different dynamics and 
trends specific to the advised and D2C 
segments with a view to ensure that our 
propositions remain at the forefront of 
the industry.

Advised market

The advised platform market is estimated to 
be worth approximately £554 billion2 and has 
grown strongly over many years. Our advised 
platform typically serves smaller, owner-
managed IFA firms and although there has been 
some consolidation in the adviser market in 
recent years, the number of firms with between 
one and five advisers remained broadly flat 
between 2016 and 2019, according to Financial 
Conduct Authority (FCA) data3. 

Whilst consolidation of IFA firms will continue 
to be a feature in the market, it can present as 
many new business opportunities for us as it 
does threats. The total number of advisers in 
the UK has increased by 8%3 over the same 
three-year period, demonstrating that the 
adviser market that we serve remains in good 
health and is well positioned to continue 
growing strongly.

COVID-19 has been an accelerant of change 
across many industries and the advised 
platform market is no different. Our focus 
has always been on providing an easy-to-use, 
online platform, which delivers high levels of 
straight-through processing. Despite this, the 
industry in general has historically relied on an 
element of manual, paper-based processing 
to support the way that advisers have worked. 
The pandemic has shone a spotlight on this 
and necessitated a drive towards paperless, 
digitised processes, which advisers have 
quickly adopted. This has been a positive 
change which is here to stay and one which 
will drive all our future platform developments 
in the direction of paperless.

D2C market

Whilst the D2C platform market is currently 
smaller, estimated to be worth £210 billion4, 
it is growing faster and has seen a more 
pronounced change in 2020. More customers 
are joining D2C platforms – we saw a record 
increase in customers in the year and other 
D2C platforms also saw stronger customer 
growth than in previous years. 

Compared to five years ago, today’s new 
customer is typically a younger, less 
experienced investor who inevitably has 
a smaller portfolio to begin with. More and 
more they want help and guidance as they 
begin their long-term investment journey and 
are likely to engage with their investments using 
a mobile device. Whilst this is another trend 
accelerated by COVID-19, we have seen this as 
being the direction of travel for a number of 
years, evidenced by our strategy of providing 
a range of guided investment solutions to help 
customers invest and focusing on making our 
platform easy to use, both on our website and 
via our mobile app. We see no sign of this trend 
slowing and will continue to focus our efforts 
on delivering an easy-to-use platform offering 
a range of guided investment solutions and 
a first-class user experience across all devices. 
This will ensure we remain well positioned to 
capture an increasing share of the D2C market.

1  Hardman & Co, Platform potential, May 2020.
2  Platforum, UK Adviser Platforms Autumn update Issue 44 November 2020.
3  Data taken from: FCA Data Bulletin May 2017 and FCA “The retail intermediary market 2019”.
4  Platforum, UK D2C: Market Update, July 2020.

9

AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONAJ BellAnnual report and financial statements 2020CHIEF EXECUTIVE OFFICER’S REVIEW CONTINUED

STRATEGIC UPDATE

Our aim is to become the easiest investment 
platform to use and our propositions are 
designed and delivered with that aim clearly 
in mind. 

AJ Bell Investcentre platform

Customer numbers grew by 10,855 in the year 
to 108,911 (FY19: 98,056) an increase of 11%.

In January, we launched our Retirement 
Investment Account (RIA), a simple pension 
proposition, offering a wide range of investment 
options for a competitive, all-in annual 
custody fee of 25bps, targeted at customers 
with pensions worth less than £250,000. 
The introduction of the RIA extends our 
highly-competitive pricing across the full range 
of portfolio values and we are pleased that 
AJ Bell Investcentre has since been recognised 
as “firmly at the front of the market in terms 
of pricing” by the lang cat5.

We have continued to enhance our investment 
choice with the launch of our third-party 
managed portfolio service (MPS), which 
has been developed in response to adviser 
feedback. The service allows advisers to 
use the investment expertise of third-party 
Discretionary Fund Managers, while we 
provide the tax wrapper, custody, dealing and 
settlement service at a highly-competitive 
price. The third-party MPS sits alongside our 
existing AJ Bell MPS option and the AJ Bell 
multi-asset funds, giving advisers access to a 
wide range of outsourced investment solutions 
to help manage their clients’ portfolios. 

In August we introduced ‘Fundamentals’, a new 
service designed to help financial advisers 
complete investment research and due diligence 
on funds and ETFs. The online service gives 
advisers free access to AJ Bell’s investment 
research expertise and detailed analysis, while 
its easy-to-use functionality enables advisers 
to quickly search for funds meeting specific 
criteria aligned with their clients’ needs.

Following the outbreak of COVID-19, our 
dedicated customer contact teams maintained 
our usual strong service levels as we 
transitioned to a new working environment. 
There was no significant disruption to our 
communication channels and we were able to 
effectively digitise the small number of residual 
adviser facing paper-based processes. 
Our commitment to maintaining service levels 
throughout the crisis has been recognised by 
advisers. In May 2020 we were rated as the top 
platform for customer service in light of the 
COVID-19 crisis in a survey of advisers 
conducted by Platforum6. In addition, we 
achieved a significant increase in our own 
internally-assessed net promoter score for 
2020, with advisers praising our platform 
for its ease of use and our consistently high 
service levels. 

We quickly adapted our established channels 
of adviser engagement, replacing our ‘On the 
Road’ seminars with our ‘Off the Road’ 
webinars, giving advisers the chance to engage 
remotely with our technical and market-related 
experts and content. We have delivered 26 
webinars so far, each attracting an average 
audience of 390 advisers. In light of the 
popularity of the webinars and positive 
response from our advisers, we will continue 
to make greater use of digital communication 
channels as we adapt to a ‘new normal’ way 
of working. We also transformed our annual 
Investival event to a digital format for 2020, 
with online broadcasts over two days in 
November, attended by over 1,200 advisers. 

Our advised platform has once again received 
numerous awards during the year. AJ Bell 
Investcentre was named ‘Platform of the year’ 
at the Money Marketing Awards, ‘Best Platform 
for Advisers (above £25bn)’ at the Professional 
Adviser Awards and received a five-star rating 
from Moneyfacts Annual Star Ratings 2020. 

AJ Bell Youinvest platform

AJ Bell Youinvest enjoyed the most successful 
year of new business in its history, with a record 
increase in customer numbers of 52,070 to 
172,183 (FY19: 120,113) an increase of 43% and 
record net underlying AUA inflows of £2.1bn 
(FY19: £1.4bn), an increase of 50%.

We continue to attract an increasingly 
diversified customer base and have 
experienced an increase in applications 
from younger investors and those who are 
new to investing, with over 57% of new 
customers aged 40 or under (compared to 
38% of existing customers). 

To support less experienced investors, we 
offer a range of guided investment solutions 
comprising: AJ Bell funds, ready-made 
portfolios and favourite funds, making it easier 
for them to compare options and start building 
their investment portfolio. Our guided 
investment solutions have proven particularly 
popular with new customers, with an increasing 
number of customers opting for AJ Bell funds. 
During the year we enhanced our range of 
guided solutions with the introduction of our 
investment trust ‘select list’, a researched list 
of investment trusts, with supporting 
information and analysis, selected by our 
investment specialists. 

The COVID-19 pandemic has accelerated the 
increase in customers using mobile technology. 
The proportion of customers who traded using 
our AJ Bell Youinvest mobile application 
increased to 35% (FY19: 25%), demonstrating the 
ease-of-use, mobile capability and accessibility 
of our platform. 

We have started a journey to reduce the small 
number of residual customer-facing paper 
processes and during the year implemented 
online payslips and paperless direct debits.

The launch of our Cash savings hub, means we 
can now cater for our customers’ cash savings 
requirements as well as their investment needs. 
This enables our customers to access a range 
of competitive notice and fixed-term savings 
accounts from UK authorised banks which 
are all FSCS protected up to £85,000. 
In a persistently low interest rate environment, 
it is important for people to ensure they receive 
some return on their money, but it takes time, 
effort and form-filling to continually monitor 
bank deposit rates and to open new bank 
deposit accounts. With the Cash savings hub, 
customers can set up their account online in 
minutes, making it easy to generate better 
returns from their longer-term cash savings 
without the need to fill in individual bank 
application forms or pass individual bank KYC 
checks. Customers can view their cash savings 

account alongside any other accounts they hold 
with AJ Bell, providing a single view of their 
savings and investments in one secure place.

I am delighted that our consistent focus on 
customers’ needs has been recognised once 
again as we retained top spot in Platforum’s 
UK D2C Investor Experience7 report in addition 
to receiving a further eight industry awards 
during the year. AJ Bell Youinvest was also 
recognised as a Which? ‘Recommended Provider’ 
for the second year running and was also 
awarded the inaugural Which? ‘SIPP 
Recommended Provider’.

AJ Bell Investments

Our range of simple investment solutions has 
continued to deliver value for our customers 
at a highly-competitive price, establishing an 
excellent three-year performance track-record. 
We have recently launched a new Responsible 
Growth Fund for people who want diversified 
exposure to companies with strong 
environmental, social and governance (ESG) 
credentials. Our new fund offers customers 
a simple and transparent way to add 
a responsible dimension to their portfolios 
whilst maintaining the potential for 
positive returns. 

Operational resilience

Our hybrid technology solution, which 
consolidates proprietary and third-party 
systems into a single AJ Bell technology 
platform, provides both flexibility and 
resilience. Our robust, efficient and stable 
platform is vital to both attracting and retaining 
new customers and drives operational gearing.

Whilst the ongoing market volatility and record 
dealing activity has presented some 
operational challenges for the industry, our 
platform performed strongly in the year as we 
welcomed a record number of new customers 
and experienced exceptional trading activity 
compared to prior years.

On 9 November 2020, two significant 
announcements occurred on the same day, 
with ground-breaking news of a potential 
vaccine for COVID-19 and clarity on the 
outcome of the US election, which created 
a sharp spike in customer activity over a few 
hours. This caused issues across the market 
which unfortunately impacted our platform for 
a short period of time. While the total number 
of real-time trades placed on our D2C platform 

OUR RESPONSE TO COV ID -19 

Our response to the global pandemic has 
been shaped by our guiding principles which 
inform everything we do. Some of the key 
decisions and actions we took during the 
year are summarised below.

OUR PEOPLE 

Our first priority was to ensure the health, 
safety and wellbeing of our staff and 
their families.

 ― Significant numbers of our people 

were successfully migrated to work from 
home where possible, facilitated through 
the use of remote login and video 
conferencing. Those working in the 
office continue to following Public 
Health England’s social distancing 
and other guidelines. 

 ― We continued to support the physical 
and mental wellbeing of our staff, 
making home workout programmes 
available through video conferencing, 
providing Mental Health First Aiders 
equipped to support our staff through 
drop-in sessions, and with the launch 
of our Employee Assistance Programme.

 ― We launched a series of initiatives to help 
our staff stay connected and productive 
during lockdown, issuing manager and 
employee guidance on a number of 
topics relating to working and managing 
a team from home.

 ― We continued to embrace our culture and 

maintain a sense of community through 
online social events such as comedy 
nights and a virtual ‘cook-along’ with 
a Michelin Star chef.

OUR CUSTOMERS AND THEIR ADVISERS

As a financial services business we provide 
an essential service to our customers and 
their advisers.

 ― We maintained our high-quality 

service throughout lockdown with 
no significant disruption to our 
communication channels.

 ― We adapted our established channels of 
adviser engagement to an online format.

 ― We digitised our residual paper-

based processes.

 ― None of our staff were furloughed. 

OUR SHAREHOLDERS

Whilst we identified a number of staff 
who could have been furloughed, it was 
our belief that the Government’s Job 
Retention Scheme should be preserved 
for those companies in most need. 

 ― Our staff have been assured that their 
jobs are not at risk of redundancy from 
COVID-19 related events and every 
member of staff has been paid as normal 
throughout the crisis. 

 ― We adapted our communications, 

delivering our CEO’s first ever virtual 
‘town hall’ talk and introduced a new 
series of leadership videos to 
complement our online leadership 
breakfasts and ‘lunch and learn’ sessions.

 ― We converted many of our traditional 

face-to-face training courses into online 
sessions to ensure we maintain our focus 
on personal development opportunities 
for our staff.

 ― We issued an RNS in early March to 
update the market on the potential 
impact of COVID-19 and re-affirm 
previous guidance provided. 

 ― In addition, we contacted our key 
institutional shareholders offering 
one-to-one meetings to discuss the 
impact of COVID-19 on the business. 

OUR OTHER STAKEHOLDERS

 ― We continued to pay our suppliers in line 

with our usual payment terms.

 ― Given our financial strength and robust 
liquidity position, we did not participate 
in any of the financial support schemes 
which the UK Government put in place 
in response to the economic crisis. 

 ― We launched our Wage War on COVID 
fund, raising over £380,000 to support 
those in need as a result of the pandemic. 

5  The lang cat, A review of AJ Bell Investcentre’s New Retirement Investment Account, November 2019.
6  Platforum, UK Adviser Platforms Spring Update, May 2020.

7  Platforum, UK DC2 Investor Experience, November 2019.

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MARKET OVERVIEW 

on 9 November was one of the highest on 
record, some of our customers, regrettably, 
experienced intermittent service issues during 
the afternoon. A full service was restored by 
the end of the day as our real-time monitoring 
and alerting capabilities triggered corrective 
actions over the course of the afternoon. 
We have carried out a detailed root-cause 
analysis and taken additional steps since the 
incident to further strengthen the resilience 
of our platform during times of unexpected 
market activity and volatility.

We are continually investing in our technology 
solution to ensure we maintain resilience as 
our business continues to grow. In September 
2020, the Board approved a significant further 
investment in cloud-based technology as part 
of our ongoing commitment to ensure our 
platform remains scalable. 

Our people have adapted with remarkable 
agility to new working environments, and 
have continued to work effectively despite 
the challenges presented by social distancing 
measures, by embracing greater use of 
technology to ensure we maintain our 
high-quality customer service levels. 

PEOPLE AND CULTURE

An engaged workforce is vital to the ongoing 
success of our business and it is pleasing to 
have achieved a three-star accreditation, 
representing the highest standard of workplace 
engagement, in the ‘Sunday Times 100 Best 
Companies to Work For’, for the second 
consecutive year.

As we grow our business, it becomes 
increasingly important that we maintain and 
preserve the positive culture we have built over 
the years. This was no more evident than in 
the way our people responded and worked 
together during the challenges of the pandemic. 
I was truly impressed by the commitment and 
flexibility of our staff, who adapted quickly and 
positively and embraced new ways of working. 

As we move to a ‘new normal’ and a more 
flexible way of working with our staff and other 
stakeholders, our challenge will be, as for many, 
to ensure we maintain our cohesive culture. 
Our second cohort of the Employee Voice 
Forum presented some interesting ideas and 
insights during September 2020 and I look 
forward to us implementing a number of the 
recommendations in due course. 

REGULATORY DEVELOPMENTS

We operate in a highly-regulated environment. 
As a result of the COVID-19 pandemic the 
FCA has taken the decision to delay the 
implementation of the ‘Making Transfers 
Simpler’ rules outlined in its final policy 
statement following its Platform Market Study 
and has also delayed the final stage of its 
Retirement Outcomes Review (ROR) remedies, 
investment pathways, to February 2021.

We will continue to engage with the FCA as, 
whilst we understand and support the intention 
behind investment pathways, we feel the rules 
could be improved in several areas, and have 
put forward alternative proposals. 

In the UK Budget announced on 11 March 2020, 
the Government confirmed plans to introduce 
a new framework for prudential requirements 
for investment firms, the Investment Firms 
Prudential Regime (IFPR). The IFPR aims to 
achieve similar intended outcomes to the EU’s 
Investment Firms Regulation and Directive (IFR 
and IFD), which is currently under consultation, 
but due to be introduced in January 2022. 
The new regime introduces changes to how 
firms’ capital requirements are calculated 
which is more tailored to the specific needs 
of investment firms rather than banks. 

OUTLOOK

Our focus throughout the COVID-19 crisis has 
been the health and wellbeing of our staff, 
whilst ensuring we continue to maintain our 
high-quality service levels to customers and 
advisers at a time when they need us most. 
We have managed the initial difficulties caused 
by the crisis well, and in doing so, have laid 
foundations for the future operating model.

The long-term impact of the pandemic on the 
global economy is hard to predict, but we do 
expect interest rates to remain low for the 
foreseeable future. Whilst this will have an 
impact on revenue, we have a diversified 
revenue model and have operated in a low 
interest environment successfully for 
several years.

It is during economic downturns that people 
need security more than ever together with an 
investment platform they can trust to provide 
them with a reliable, high-quality, easy-to-use 
service at a low cost. At AJ Bell we have an 
established brand with over 25 years of 
experience, which has delivered on these needs in 
the past and is committed to doing so in the future. 

The long-term growth drivers of the platform 
market remain strong, with customers 
increasingly looking to take control of their 
savings using flexible, low-cost, online 
solutions, either directly or with the support 
of an adviser. Our ongoing commitment and 
ability to invest in our award-winning platform 
propositions mean that we are well positioned 
within our market to benefit from opportunities 
as they arise. 

Finally, I would like to thank the staff at AJ Bell 
for their commitment and the quality of their 
work whilst operating under extremely 
challenging circumstances. 

Andy Bell
Chief Executive Officer
2 December 2020

The UK savings and investment 
market has demonstrated 
considerable growth in recent 
years and our addressable 
market within the industry is 
estimated to be worth at least 
£2.5 trillion8. 

This includes investments held 
on investment platforms and 
the significant sums not yet 
administered on platforms, 
for example pensions, ISAs, 
life insurance policies and 
bonds, individual shares, and 
deposit accounts with banks 
or building societies. 

UK PLATFORM MARKET

The platform market, within the UK savings and 
investment market, grew by 14% per annum 
between 2012 and 20199, with attractive 
structural growth drivers and a number 
of barriers to entry. 

This rate of growth is expected to continue, 
driven in particular by increasing demand for 
online access to a wide range of investments 
from customers and advisers, as investors 
move from non-platform to platform providers.

As the platform market has developed, there 
have been a number of new entrants, primarily 
in the form of Fintech firms with innovative 
new technology and digital capabilities. 
However many smaller firms are unable to build 
sufficient scale to absorb the cost of regulatory 
and technological change.

AJ Bell has a 6% share of the UK platform 
market10 and we anticipate that market growth 
will continue in future, representing a significant 
opportunity for the business. 

PLATFORM MARKET AUA GROWTH

1,000

800

600

400

200

)
n
b
(
£
A
U
A

2012

2013

2014

2015

2016

2017

2018

2019

Advised

D2C

Total

Source: Platforum UK Adviser Platforms and Platforum UK D2C Market Overview

We operate successfully in both the advised 
and D2C platform markets. The advised 
platform market is estimated to be worth 
approximately £554 billion11 and has grown 
strongly over many years. The D2C platform 
market is currently smaller, estimated to be 
worth £210 billion12.

ADVISED PLATFORM MARKET

£554 bn

(FY19: £530 bn)

D2C PLATFORM MARKET

£210 bn

(FY19: £222 bn)

8  Hardman & Co, Platform potential, May 2020.
9  Platforum UK Adviser Platforms and Platforum UK D2C Market Overview.
10  Based on AUA as at 30 September 2019. Platforum UK Adviser Platforms November 2019,  

Platforum UK D2C Market Overview February 2020.

11  Platforum, UK Adviser Platforms Autumn update Issue 44 November 2020.
12  Platforum, UK D2C: Market Update, July 2020.

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MARKET OVERVIEW CONTINUED

THE UK ADVISED PLATFORM MARKET

Platforum estimated total AUA on investment platforms 
used by advisers, for their customers’ assets, to be 
£554 billion13 as at 30 September 2020, up 4.5% year on year. 
Our share of the advised market is 6.5% by AUA.

The continued growth in the advised platform market has 
been driven by a number of factors including:

 ― Increases in the personal wealth of existing 

advised customers.

Barriers to entry 

There are a number of barriers to achieving sustained success in the 
platform market:

 ― Scale – significant scale is required in order to achieve profitability in an 

increasingly cost-conscious market. 

 ― Technology – significant investment is required to create and maintain 

scalable, robust and secure systems to ensure customers’ assets are protected 
from the increasing number of cyber attacks. 

 ― Brand – recognition and trust in a brand are critical in both the D2C and 

 ― The impact of pension freedoms increasing the 

advised markets.

consolidation of off-platform defined contribution 
assets held by advised customers.

THE UK D2C PLATFORM MARKET 

The D2C investment platform market was estimated to 
be worth £210 billion14 as at 31 March 2020, down 5.4% 
year-on-year due to the significant fall in global asset prices 
earlier in the year following the outbreak of COVID-19. 
However the market had previously experienced strong 
growth in the period 2012 to 2019 and D2C platform AUA has 
showed signs of recovery in the second half of the financial 
year. Our share of the D2C market is 5.0% by AUA.

Continued growth in the D2C market is anticipated to be 
driven by the following factors:

 ― Increases in the personal wealth of existing 

D2C customers.

 ― The impact of pension freedoms and the consolidation 
of off-platform defined contribution assets held by 
D2C customers.

 ― The mass affluent advice gap created by the Retail 

Distribution Review (RDR) has resulted in the transition 
of some previously advised customers to 
D2C customers.

 ― 40%15 of adults hold savings but don’t invest. Low rates 
of return on bank cash deposits are fuelling demand for 
effective solutions for those customers who seek 
higher returns.

 ― Regulatory capital and compliance requirements – as investment 

platforms have become more mainstream the regulatory focus on them has 
increased. The complexity of managing compliance and ongoing regulatory 
change, requires significant investment in people, systems and processes. 

 ― Financial – cost and value for money are becoming increasingly important for 
customers, particularly during an economic downturn, and several platform 
providers have found they are unable to reach a point where they can compete 
for business effectively and operate profitably.

Opportunities

The growth of both the advised and D2C markets is supported by a number 
of attractive structural growth drivers. 

 ― Demographics – the UK has an ageing population which is both living and 

working for longer. Increasing life expectancy has led to an increased retirement 
age, whereby people are extending their working lives in order to fund 
their retirement.

 ― Government policy – individuals are now expected to take more 

responsibility for their own retirement provision, both in terms of ensuring 
sufficient pension savings are made and that they are invested appropriately 
to provide for their needs in later life, as evidenced by the UK Government’s 
changes in relation to pension freedoms, auto-enrolment and tax-efficient 
savings and investments.

 ― Technology – the development of technology through various distribution 

channels continues to improve accessibility and drive both customer growth 
and asset flows. Mobile technology has already revolutionised the way people 
access and manage their savings, and mobile use for investment is expected 
to continue to grow in popularity.

 ― Financial – there is a growing awareness of the UK savings gap, which is the 
gap between the level of current savings and that necessary to provide 
a reasonable standard of living in retirement, and an ongoing move away 
from defined benefit to defined contribution pension schemes.

13  Platforum, UK Adviser Platforms Autumn update Issue 44 November 2020.
14  Platforum, UK D2C: Market Update, July 2020.
15  Platforum, UK Consumer Insights Update, July 2019.

14

Our response:

AJ Bell has operated for 25 years and has grown to service 295,305 customers with AUA of £56.5bn.

We have a hybrid technology solution, which combines proprietary and third-party systems into 
a robust, scalable and adaptable platform.

We have a strong and trusted brand which attracts and maintains a loyal base of high-quality 
customers and advisers.

We have a strong risk and compliance ethos, and hold a healthy surplus of capital to meet our 
regulatory requirements. We are a highly-profitable business, with a competitive charging structure, 
offering our customers value for money. This is demonstrated by our low revenue margin, which is 
23.9 bps per £ of AUA, and the benefits of operational gearing.

Our robust, scalable operating model ensures we continue to attract customers and assets to our 
platform by giving customers what they want; straightforward investment solutions, high-quality service 
and highly-competitive pricing. We operate in both the advised and D2C space and have ambitious 
organic growth plans to ensure we capitalise on these expanding markets.

Our response:

The long-term growth drivers of the platform market remain strong with customers increasingly 
needing to take control of their long-term savings. We help people to invest, listening to our 
customers to understand and respond to their evolving needs. We have developed our Cash savings 
hub in response to the needs of customers seeking a simple digital solution for managing their cash 
savings and generating better returns.

We support our customers, offering a range of low-cost investment solutions, which cater for the 
different needs and stages of their investment lifecycle. 

Our aim is to become the easiest platform to use, providing our customers with flexible and intuitive 
ways of managing their finances online and through mobile applications. 

We believe that simplicity and financial education are key to encouraging people to save more. 
This is evident in our campaigning around simplification of ISAs and pensions and our press activity 
via our own Shares magazine and the external media.

Regulation 

As an investment platform, our principal regulator 
is the FCA. The FCA has three operational 
objectives: to protect consumers, ensure market 
integrity and promote effective competition. 
The investment platform market continues to 
be a specific area of focus for the FCA. 

In March 2019, the FCA published its final report 
on the Investment Platforms Market Study. 
It concluded that the market is generally working 
well, although switching providers and switching 
between share classes of funds may still be 
difficult due to the time, complexity and costs 
involved. Its final policy statement set out rules 
making it easier for consumers to switch platforms 
and remain in the same fund without having to 
sell their investments. Implementation of the rules 
has been delayed from 31 July 2020 to 1 February 
2021 as a result of the COVID-19 pandemic.

The FCA has also delayed the implementation 
of the final stage of Retirement Outcomes 
Review remedies, investment pathways, from 
1 August 2020 to 1 February 2021. The ROR 
policy statement, published in July 2019, set 
out the requirement for providers to offer 
investment pathways for customers entering 
drawdown without taking advice. The rules 
also mandate that providers must ensure that 
investment in cash is an active, rather than 
a passive, decision and provide information 
to clarify the cost to the customer. 

In the UK Budget announced 11 March 2020, 
the Government confirmed plans to introduce 
a new framework for prudential requirements 
for investment firms, the Investment Firms 
Prudential Regime. The IFPR aims to achieve 
similar intended outcomes to the EU’s 
Investment Firms Regulation and Directive and 
will be introduced by January 2022. The new 
regime introduces changes to how firms’ capital 
requirements are calculated.

While the substantial cost and significant 
complexity of compliance may act as a barrier 
to potential new entrants, as a financially-
strong, well-capitalised business with a robust 
governance framework, we are well equipped 
to navigate the evolving regulatory environment.

15

AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONOUR BUSINESS MODEL

A profitable and scalable platform with embedded growth 
and margin expansion opportunities.

WH AT WE DO

Our propositions 
Award-winning platform operating in both 
the advised and D2C markets.

Our two flagship platform propositions, AJ Bell 
Investcentre an adviser-led investment platform 
and AJ Bell Youinvest, a D2C investment platform, 
give access to a wide range of tax wrappers, 
and investments. 

Our success is built on delivering a high-quality service 
through the skills and passion of our people.

We deliver to our customers by offering propositions that 
match their needs: an easy-to-use platform with a high-
quality customer service at a highly-competitive price.

We operate a hybrid technology model whereby our 
platform user interfaces are developed in-house, whilst our 
core back-office systems are outsourced to industry expert 
software providers. This model provides a number of 
benefits, including the ability to build adaptable, easy-to-use 
interfaces and reducing the cost of regulatory compliance. 

We grow the business in a sustainable and cost-effective 
manner acquiring customers through direct marketing 
and business development activities, whilst raising brand 
awareness through a combination of sponsorship, PR, 
social media and referrals.

We are a materially debt-free business which holds 
sufficient funds to more than meet our regulatory capital 
requirements and for supporting ongoing investment in 
the business.

01 STRATEGIC REPORT

02 GOVERNANCE

03 FINANCIAL STATEMENTS

04 OTHER INFORMATION

HOW WE M A K E MONE Y

HOW WE DELI V ER VA LUE

Revenue
Our revenue model includes a mix of fixed fees, 
ad valorem and transactional charges which 
provide a balance of inflation protection and 
resilience in the face of economic and capital 
market fluctuations.

A significant portion of our revenues are recurring, 
in the form of charges levied on an annual or 
other recurring basis.

Profits
We have high levels of online customer servicing, 
straight through processing and automation.

This enables us to reduce the marginal cost 
of adding new customers and assets to 
the platform.

Our customers and  
their advisers 
A strong, secure and trusted platform 
which enables them to manage their 
long-term savings with easy-to-use 
products at a low cost.

Our people 
Our learning and development 
framework ensures we support and 
develop our staff to allow them to fulfil 
their potential and progress their careers.

Our shareholders 
The high customer retention rates and 
diversified revenue model combine 
to yield predictable and sustainable 
revenue streams from the business, 
which quickly convert into cash, 
supporting a progressive dividend. 

Our other stakeholders 
We have a strong social conscience and 
support our local community with 
a variety of charitable initiatives. 

16

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HOW WE DO ITAJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 2020STRATEGY IN ACTION

The progress made for each of our strategic drivers 
is shown below.

OUR STR ATEGIC   
PRIORITIES

Growth
We will grow both customer 
numbers and AUA in 
a sustainable and cost-
effective manner.

Our customers
We help people to invest but 
will not provide personal 
recommendations. We will 
continue to develop our 
customer propositions, with 
a focus on ease of use, service 
and price.

Our technology
We will deliver scalable 
technology solutions that are 
easy to use for both customers 
and colleagues, appropriate to 
their needs and adaptable for 
future change. The security 
of our technology is of 
paramount importance.

Finance and 
assurance
We will preserve our financial 
security, and our regulatory and 
reputational standing. We will 
treat all stakeholders fairly.

Our people
We will develop and support our 
talent to help them achieve their 
potential. We will strive to ensure 
our staff are actively engaged. 
Our strong employer brand and 
culture will enable us to attract 
and retain quality staff.

LINK TO K PIs

 ― AUA
 ― Number of retail customers

 ― Customer retention rate

 ― PBT margin

 ― Revenue
 ― Revenue per £AUA
 ― PBT
 ― Diluted EPS

1   2   3

1   2  

1   2   3

1   2   3

1   2  

 ― Achieved organic growth in customer 
numbers (up 27%) and AUA (up 8%).
 ― Continued to enhance the profile of 

the business and increase 
brand awareness.

 ― Strong growth in customer 

numbers across both our platform 
propositions, in particular in our D2C 
offering which has attracted an 
increasing number of younger and 
first-time investors.

 ― Average attendance of 390 advisers at 
each of our 26 ‘Off the Road’ webinars 
held in the year.

 ― Extended our range of low-cost 
products with the launch of our 
Retirement Investment Account, our 
simplified pension proposition, for our 
advised customers in January 2020.

 ― Our Cash savings hub was launched 

in September 2020, giving our D2C 
customers quick and easy access to 
a range of fixed-term and notice 
savings accounts.

 ― Launched a third-party managed 
portfolio service in August 2020, 
giving customers access to external 
Discretionary Fund Managers.
 ― Maintained strong service levels 

throughout the COVID-19 
lockdown period.

Improving the customer journey to 
ensure we are the easiest platform to use 
considering the evolving needs of our 
customer base.

Continue to develop our range of simple 
investment solutions.

 ― PBT margin increased from 35.9% to 
38.4%, evidencing the efficiency and 
scalability of our business.

 ― Continued investment in our hybrid 
technology solution ensured our 
platform was operationally resilient.
 ― AJ Bell Youinvest mobile application 
downloaded by over 128,000 users, 
with 35% of customers who 
placed a deal, doing so via the 
mobile application.

 ― Revenue and PBT increased by 
21% to £126.7m and by 29% to 
£48.6m respectively.

 ― Maintained a strong regulatory capital 

surplus throughout the year. 
 ― Maintained a progressive dividend, 

with a total ordinary dividend for the 
year of 6.16p per share, representing 
an increase of 28% on the 
previous year.

 ― Maintained our three-star 

accreditation and achieved a top 25 
position in the ‘Sunday Times 100 
Best Companies to Work For’ in 2020.
 ― Enhanced our investment operations 

and digital technology 
apprenticeship programmes.

 ― Received feedback from our first two 
cohorts of Employee Voice Forum 
representatives, bringing employee 
ideas directly into the Board’s 
decision-making process.

Continue to develop the investment 
platform to ensure it is scalable, 
adaptable, resilient and secure whilst 
implementing solutions to deliver 
operational efficiencies in the business.

Deliver high-quality earnings to facilitate 
our dividend policy whilst managing the 
capital base, ensuring sufficient reserves 
for regulatory requirements and investing 
in the business. 

Continue to focus on staff engagement 
and development, promoting our culture 
whilst enhancing our employer brand.

FUTURE FOCUS

To grow the platform business by 
increasing brand awareness and 
implementing a cost-effective customer 
acquisition strategy.

LINK TO RISK
1  Strategic risks
2  Operational risks
3   Financial risks

PROGRESS IN F Y 20

18

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AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONKEY PERFORMANCE INDICATORS

We use selected key performance indicators (KPIs) 
to monitor progress against our strategy.

NUMBER OF RETAIL CUSTOMERS

RESULT

295,305
+27%

2020

2019

WHY IT IS IMPORTANT
The number of retail customers is the number 
that have at least one funded account with 
an AJ Bell product at 30 September 2020.

LINK TO STRATEGY

Growth

The number of retail customers can be used 
as a measurement to determine the success 
of our propositions, customer service 
and marketing.

295,305

232,066

ASSETS UNDER ADMINISTRATION (AUA)*

RESULT

£56.5bn
+8%

2020

2019

CUSTOMER RETENTION RATE

RESULT

95.5%
+0.1ppts

2020

2019

REVENUE

RESULT

WHY IT IS IMPORTANT
AUA is the value of assets for which AJ Bell 
provides either an administration, custodian 
or transactional service.

LINK TO STRATEGY

Growth

AUA is a measurement of the growth of the 
business and is the primary driver of ad 
valorem revenue, which is the largest 
component of Group revenue.

£56.5bn

£52.3bn

WHY IT IS IMPORTANT
The customer retention rate is the average 
number of funded platform customers during 
the financial year that remain funded at 
30 September 2020. 

LINK TO STRATEGY

Our people

Customer retention is a measurement 
of customer satisfaction.

95.5%

95.4%

WHY IT IS IMPORTANT

LINK TO STRATEGY

£126.7m Our revenue is the total income generated 
+21%

by the Group’s activities, comprising 
recurring ad valorem, recurring fixed and 
transactional revenue. 

Revenue provides a measurement of the 
financial growth of the Group.

2020

2019

£126.7m

£104.9m

Finance and assurance

REVENUE PER £AUA*

RESULT

23.9bps
+2.0bps

2020

2019

PBT

RESULT

£48.6m
+29%

2020

2019

£48.6m

£37.7m

WHY IT IS IMPORTANT
Revenue per £AUA is the total revenue 
generated during the year expressed as 
a percentage of the average AUA in the year.

Revenue per £AUA provides a simple 
measurement to facilitate comparison of our 
charges with our competitors.

23.9bps

21.9bps

LINK TO STRATEGY

Finance and assurance

WHY IT IS IMPORTANT
PBT is the profit generated by the Group 
before Corporation Tax is paid.

PBT is a measurement of the financial 
performance of the Group. Profits can be used 
to strengthen the capital base, invest within 
the business or be returned to investors.

LINK TO STRATEGY

Finance and assurance

PBT MARGIN

RESULT

38.4%
+2.5ppts

2020

2019

DILUTED EPS

RESULT

9.47p
+27%

2020

2019

WHY IT IS IMPORTANT
PBT margin is calculated as PBT divided by 
total revenue. 

LINK TO STRATEGY

Our technology

PBT margin is a measurement of the efficiency 
of the Group’s business model in converting 
revenue into profits.

38.4%

35.9%

WHY IT IS IMPORTANT
Diluted EPS represents profit after tax divided 
by the weighted average number of shares 
and unexercised options in issue during 
the period.

LINK TO STRATEGY

Finance and assurance

EPS provides a measurement of profit per 
share to determine the value created 
for shareholders.

9.47p

7.47p

*  Our KPIs include alternative performance measures (APMs), which are indicated with an asterisk. APMs are not defined by International Financial Reporting Standards (IFRS) 

and should be considered together with the Group’s IFRS measurements of performance. We believe APMs assist in providing greater insight into the underlying performance 
of the Group and enhance comparability of information between reporting periods. For definitions, see page 142.

20

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We believe effective 
stakeholder engagement 
is a key element in driving 
a successful, sustainable 
business, built for the 
long term. 

We proactively engage with and listen to our 
stakeholders to understand what is important 
to them. By understanding our stakeholders, 
we can factor into boardroom discussions the 
potential impact of our decisions on each 
stakeholder group and consider their needs 
and interests.

The table below sets out who our key 
stakeholders are, the key reasons we engage 
with them, the areas they have a material 
interest in and a brief summary of how we 
engaged in FY20 when considering what is most 
likely to promote the success of the Company. 

KEY STAKEHOLDERS: WHO ARE THEY AND WHY DO WE ENGAGE WITH THEM?

WHAT ARE THEIR NEEDS AND 
MATERIAL INTERESTS?

Our customers  
and their advisers

Our customers include retail investors, 
financial advisers and wealth 
management companies. 

An investment platform for our customers and 
advisers that:

 ― is secure, reliable and is easy to use;

Our success is dependent on our ability 
to understand our customers’ needs and 
develop appropriate products to meet 
those needs.

 ― provides a high-quality service and is low cost; 

and helps them meet their long-term financial 
objectives.

HOW WE HAVE ENGAGED AND CONSIDERED THEIR NEEDS AND MATERIAL 
INTERESTS? 

OUTCOMES & HIGHLIGHTS

 ― Increase in internal NPS from our annual 

adviser survey

 ― Retirement Investment Account launched

 ― Increase in customer satisfaction scores in 

our annual D2C customer survey

 ― Cash savings hub launched 

Customer services and websites
Our Investcentre and Youinvest teams have ongoing engagement with our customers and their advisers through 
telephone contacts, meetings, organised events and forums, newsletters and written communications. 

Our proposition websites are also an important medium to communicate with our customers and their advisers 
and obtain feedback on our products and services. Our Investcentre website provides the tools for our advisers 
to help manage their retail customers’ portfolios, whilst our Youinvest site assists customers at all stages of their 
investment cycle providing guidance and solutions through our AJ Bell funds, ready-made portfolios and 
favourite funds.

Both via our websites and our customer services channels, we have given our customers the opportunity to 
nominate beneficiaries for our Wage War on COVID campaign.

Surveys
Customer and adviser surveys are conducted on an annual basis with the results analysed and reviewed at 
Board level. Specific user groups also perform beta testing to provide further insight and feedback for us. This 
engagement and feedback informs the way in which we can best serve our customers and their advisers, both 
now and in the future. 

The expansion of our product ranges to offer the Retirement Investment Account to AJ Bell Investcentre 
customers and the Cash savings hub to our AJ Bell Youinvest customers this year, are two examples of the 
enhancements we have introduced in response to customer feedback.

KEY STAKEHOLDERS: WHO ARE THEY AND WHY DO WE ENGAGE WITH THEM?

WHAT ARE THEIR NEEDS AND 
MATERIAL INTERESTS?

Our people

Our people are the most important asset 
of our business.

A working environment for our people that:

 ― facilitates their engagement at all levels;

Our success is built on delivering 
a high‑quality service through the skills 
and passion of our people who bring our 
values to life across the business.

 ― provides them with development and 

progression opportunities;

 ― promotes their physical and mental wellbeing; 

 ― promotes diversity and inclusion;

 ― rewards them appropriately, and

 ― encourages flexible working practices.

HOW WE HAVE ENGAGED AND CONSIDERED THEIR NEEDS AND MATERIAL 
INTERESTS? 

OUTCOMES & HIGHLIGHTS

Surveys, staff communications and feedback
We have an open, collaborative and inclusive management structure and engage regularly with our staff. 
We do this in a number of ways including our annual staff survey, appraisal process, our intranet site, company 
presentations and leadership breakfasts and our wellbeing programme.

Our CEO hosts regular ‘town hall’ talks for all our staff and provides an opportunity for staff to ask questions. 
In addition following positive feedback from the daily updates sent by the CEO during the height of the COVID-19 
pandemic, we have enhanced the regular email updates on the business from the CEO. 

We also take feedback from our talent development, apprenticeship and training courses and as a result look 
to improve future training and development programmes.

We have a designated Non-Executive Director, Laura Carstensen who chairs our ‘Employee Voice Forum’. 
Our employee representatives presented to the Board on two key topics in the year: CSR and culture giving 
some valuable insights into what is important to our staff. 

Company share scheme
We continue to encourage employee share ownership through our BAYE scheme (see page 121) to engage our 
workforce in the performance of the Company and to align employee and shareholder interests.

 ― 3* Best Companies rating

 ― 89% response rate from 2020 annual survey 

 ― ‘Employee Assistance Programme’ launched 
to support the health and wellbeing of 
our people

 ― 877 hours training delivered

 ― 10 new apprentices taken on this year

 ― Awarded Employer Provider status 

 ― Two initiatives in progress following the 

engagement programmes with the Employee 
Voice Forum

KEY STAKEHOLDERS: WHO ARE THEY AND WHY DO WE ENGAGE WITH THEM?

Our shareholders

Our shareholders include both 
institutional and retail investors, as well 
as our employees.

Delivering on our long‑term strategic 
objectives is dependent on our 
shareholders’ support.

WHAT ARE THEIR NEEDS AND 
MATERIAL INTERESTS?

Our shareholders want to invest in a business that:

 ― delivers on its investment case; and 

 ― provides long-term sustainable returns.

HOW WE HAVE ENGAGED AND CONSIDERED THEIR NEEDS AND MATERIAL 
INTERESTS? 

OUTCOMES & HIGHLIGHTS

 ― Reported quarterly on our performance

 ― 28% increase in dividend

Ongoing investor relations programme
Through our investor relations programme, which includes regular trading updates, management roadshows, 
investor and analysts meetings and our AGM, we ensure that shareholder views are brought into the boardroom 
and considered in our decision making.

In September 2020 we also hosted an online investor presentation to update both investors and analysts on our 
platform propositions.

All members of the Board attend our AGM, which provides an opportunity for shareholders to ask questions and 
vote on resolutions. 

In particular, we sought feedback from 20 of our largest institutional investors and a selection of AJ Bell 
Youinvest retail customers, who are also shareholders, on the results of the three concert party waiver 
resolutions being less than 80% in favour. As a result, the Board have taken account of the feedback which 
it will seek to implement when proposing similar resolutions, as appropriate.

Corporate broker updates

Our corporate brokers and sell-side analysts also provide us with valuable feedback and market insight. Our 
corporate broker delivers updates on market dynamics and representatives are regularly invited to attend 
Board meetings.

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SECTION 172 STATEMENT

KEY STAKEHOLDERS: WHO ARE THEY AND WHY DO WE ENGAGE WITH THEM?

Our other 
stakeholders

Other stakeholders represent the local 
communities in which we operate as well 
as the wider environment, our suppliers 
and our regulators.

As a socially responsible business, we 
believe we have a responsibility to our 
local communities, wider society and 
our suppliers. 

We operate in a highly regulated 
environment and engage with our 
regulators constructively.

WHAT ARE THEIR NEEDS AND 
MATERIAL INTERESTS?

Our other stakeholders want us to:

 ― act as a responsible corporate citizen in all 

respects, and

 ― conduct our business with integrity. 

HOW WE HAVE ENGAGED AND CONSIDERED THEIR NEEDS AND MATERIAL 
INTERESTS? 

OUTCOMES & HIGHLIGHTS

Engaging with our suppliers
We continue to maintain and develop our business relationships, inviting key suppliers to present to our Board 
and EMB. In addition to our normal due diligence processes, we ensure members of the management team have 
regular feedback sessions with representatives from our key suppliers. We ensure our payment terms are fair 
and we regularly report on our payment practices.

Engaging with our regulators
We regularly engage with the FCA on consultation papers and industry issues. In addition, we actively seek 
to lobby via public consultation and with policymakers where we see unfairness or unnecessary complexity. 
We have continued to engage on ISA simplification and the payment of pension death benefits this year.

We engage with the FCA in an open and collaborative way. Our compliance team is primarily responsible for 
driving our regulatory compliance.

Engaging with our communities and wider society
We have a strong social conscience and look to support the communities in which we operate as well as 
encouraging our staff to give something back through charitable and volunteering activities. We have a strong 
history of engaging with our communities through a variety of activities, donations and promoting volunteering 
days. This year has seen us cover two key initiatives: the Wage War on COVID campaign and the long-term CSR 
initiative which considered a range of stakeholder views prior to approval. 

Our CSR steering group includes our CEO and Chairman and other representatives from the business, 
overseeing the key charitable, environmental and social activities.

 ― 30 day payment terms

 ― Implemented the SM&CR

 ― £380,000 raised through Wage War on 

COVID campaign

 ― Long-term CSR initiative launched 

 ― 259 hours of staff volunteering

 ― £9,000 raised by staff to support our 

local charities

 ― Carbon neutral status

Our Section 172 statement for the year ended 30 September 2020 is on page 25 and demonstrates how our stakeholders influenced some of the principal 
decisions made by the Board during FY20.

Section 172 of the Companies Act 2006 (s172)
requires Directors to act in the way they 
consider, in good faith, would be most likely 
to promote the success of the Company for the 
benefit of its shareholders as a whole and, in 
doing so have regard (amongst other matters) to: 

a) 

b) 
c) 

d) 

e) 

f) 

the likely consequences of any decisions in 
the long term;
the interests of the Company’s employees;
the need to foster the Company’s business 
relationships with suppliers, customers 
and others;
the impact of the Company’s operations 
on the community and environment;
the desirability of the Company 
maintaining a reputation for high standards 
of business conduct; and
the need to act fairly between shareholders 
and the Company.

We set out below some of the examples of how 
the Board has had regard to the duties under 
s172 when considering specific matters and 
how it has considered the interests of our key 
stakeholders in those decisions. Further detail 
on how the Board operates, including the 
matters it discussed and debated in the year, 
having regard to its s172 duties, are contained 
within the Corporate Governance Report on 
pages 54 to 61.

The Board seeks to understand and carefully 
consider each of our key stakeholder’s interests, 
priorities and views. The Board recognises that 
each decision will have a different impact and 
relevance to each key stakeholder and so 
having a good understanding of their priorities 
is important. Where stakeholder priorities 
conflict, the members of the Board exercise 
independent judgement when balancing those 
competing interests in order to determine what 
it considers to be most likely to promote the 
long-term sustainable success of the Company.

Although the Board engages directly with some 
stakeholders, engagement also takes place at 
different levels within the business. The output 
from engagement below Board level is reported 
back to the Board and/or Board Committees 
and helps to inform both Board and other 
business-level decisions.

Further information about how we engage with 
our stakeholders and their needs can be found 
on pages 22 to 24. 

PRINCIPAL BOARD DECISIONS

Operational arrangements during COVID‑19:

Process and key stakeholder considerations

We moved quickly in managing our response to the COVID-19 outbreak, reflecting our clear vision and the 
strong values we have at AJ Bell.

Enhanced governance arrangements were introduced at the height of the pandemic with daily meetings 
of the EMB and certain members of the senior management, supported by management information 
which monitored the impact on our key risks and our people. Daily email updates from our CEO to our 
people were also introduced, together with regular updates to our customers and their advisers. All 
activity was overseen by the Board through a weekly update. In determining our response, particular 
regard was paid to the following.

The importance of maintaining our service and keeping communication channels open. As a financial 
services business we provide an essential service to our customers and their advisers and so maintaining 
our range of services and service levels was a key priority. 

Another key priority was ensuring the health and safety of our people and the adequacy of the 
safeguarding measures that were put in place to protect them. The vast majority of our people were 
successfully migrated to working from home. For those performing essential tasks which could not be 
done from home, such measures as increased social distancing and intensified cleaning regimes were 
implemented across the business in line with Public Health England’s social distancing and 
other guidelines. 

Use of furlough and Government support schemes during COVID‑19:

Process and key stakeholder considerations

Consideration was given to a number of factors and their impact on stakeholders when deciding whether 
AJ Bell should utilise the Government-backed furlough scheme or the ability to defer VAT and other 
tax payments. 

The decision was made that none of our people would be furloughed and that we would not defer any 
tax payments. Whilst we could have taken advantage of the ability to do so, it was concluded that the 
furlough scheme and other financial support schemes should be preserved for those businesses that 
needed them most. We also engaged with those members of staff who were unable to work from home or 
in the office in order to assure them that their positions were safe and that they would continue to receive 
full pay whilst they were unable to work.

When reaching that conclusion, it was recognised that in the short term, it would have a negative impact 
on shareholders as a consequence of reduced profitability. However, it was considered that in the 
longer-term it would be in the best interests of our shareholders for the business not to take advantage of 
that support. The factors taken into account when making that decision included that it was considered 
that it would not have been socially responsible for the business to take advantage of support that it did 
not need given its relative financial strength and the burden the cost of that support would impose on 
future generations. Account was also taken of the interest of our people, the impact on the community 
and wider society, the maintenance of our reputation for high standards of business conduct and the 
potential impact on the relationship with customers and prospective customers.

Further information about our response to COVID-19 can be found on page 11.

Commitment to making a positive contribution to society:

Process and key stakeholder considerations

In December 2019, the Board approved an innovative long-term CSR initiative under which share options 
were granted to the AJ Bell Trust, a registered charity founded by our CEO, Andy Bell, and his wife, Tracey 
Bell, which will be exercisable if the business exceeds its ambitious growth plans. The maximum award, 
which will result in charitable causes benefiting from a minimum of £10 million, has been underwritten 
personally by Andy Bell, and is dependent upon earnings per share increasing by at least 100% over three 
years and at least 150% over five years.

When approving the initiative, consideration was given to the negative impact on shareholders in terms of 
the dilution of their interests due to the issue of the additional shares and the negative short-term impact 
on profits. However this was considered to be outweighed by the longer-term benefits, including that the 
setting of the option targets would further incentivise management and our people to grow the business 
and, if the targets were achieved, shareholders would benefit from the additional growth in value. 

Account was also taken of the wider stakeholder benefits in terms of engagement with our people and 
our customers, who will both be given the opportunity to direct the use of part of the donation, and our 
wider community, which will benefit from the charitable support. In particular, in terms of the motivation, 
retention and attraction of staff who are the right cultural fit for the business and strengthening our 
employer brand, and the attraction and retention of customers, and the alignment of the initiative with 
our wider CSR strategy.

24

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Our people are at the heart 
of our success. We take pride in 
their career development, and 
we support and empower them 
to drive the business forward.

We recognise our people as our most important 
asset and so we focus on creating a highly-
collaborative culture where people feel 
motivated, valued and supported. Our guiding 
principles drive our behaviours and ensure that 
staff are fully engaged with our strategy 
and goals.

Our people strategy focuses on talent 
management and employee engagement.

rpose

u
P

P

r
i

n

c

i

p

l

e

s

CULTURE

Strat e g y

OUR GUIDING PRINCIPLES

Straightforward

Intelligent

Personal

Principled

Focused

Energetic

26

TALENT MANAGEMENT
Attracting, retaining and developing 
the right people

The quality of our people is essential to drive 
the business forward and help us deliver our 
growth strategy. Our aim therefore, is to attract 
and retain talent across the business and 
provide them with the personal growth they 
need to help us deliver our goals and to realise 
their ambitions.

We believe it is important for all our people to be 
given the opportunity to enhance and broaden 
their skills. We actively encourage our staff to 
invest in their personal growth, career and future 
with AJ Bell through taking ownership of their 
own personal and professional development. 
Our in-house Learning and Development team 
also provide extensive training and support to 
enable our staff to realise their potential. 

Chartered Management Institute (CMI) 
qualifications to develop and upskill our future 
team leaders and managers.

Our Investment Operations Specialist 
apprenticeship programme is now in its fourth 
year and continues to receive positive feedback 
from both apprentices and the business. 
Our apprentices rotate through different 
customer services teams to gain a broad 
understanding of the business over a two year 
programme becoming skilled and valuable 
members of the teams in which they 
have worked. 

APPRENTICESHIPS

 6%

Building a robust talent pipeline for the future 
is key to delivering our growth strategy.

of our employees are currently in, or have just 
completed a programme.

Following the success of our first Digital 
and Technology Solutions degree level 
apprenticeship programme, we recruited 
a further cohort who will embark on a four 
year apprenticeship, combining working in 
our IT department with studying for a BSc 
at Manchester Metropolitan University.

Our various schemes have been a great success 
to date and we have recently been recognised 
by the National Apprenticeship Service as one 
of the ‘Top 100 Apprenticeship Employers’ in 
the UK as well as being the highly-commended 
regional finalist in the Apprenticeship National 
Awards 2020.

Talent programmes

We are immensely proud of the talented people 
who work here. As we continue to grow, new 
promotion opportunities are created and our 
talent management strategy ensures we 
continue to develop our staff throughout their 
career as they progress within the business. 
We were delighted that over 100 of our people 
were promoted this year.

Our main Talent Development programme has 
two streams; one for Team Leaders and one 
for Managers. This programme facilitates 
developing our staff who have been identified 
as our rising stars and future leaders, providing 
the opportunity to attain an externally-
recognised qualification.

We also have a number of other development 
programmes in place that support the growth 
and progression of our staff at different stages 
of their career. Our Stepping Up programme, 
for example is designed to support the 
development of staff who are keen to progress 
in the business and put themselves forward for 
future opportunities.

Apprenticeship programmes

We are proud to have been awarded Employer 
Provider status by the Education and Skills 
Fund Agency (ESFA) in September 2020. 
This presents us with an exciting opportunity 
to further expand our apprenticeship offering, 
delivering in-house apprenticeships and 

EMPLOYEE ENGAGEMENT

Our staff engagement framework focuses on 
the eight measures used within the Best 
Companies survey; the largest survey of its kind 
in the UK. 

We were delighted to strengthen our position 
as a three-star company in the ‘Sunday Times 
100 Best Companies to Work For’ list this year, 
entering the top 25 for the first time. This is 
a great achievement and testament to our 
ongoing commitment to invest in our staff and 
their place of work, in order to create the best 
environment to learn, develop and succeed.

Our annual engagement survey for 2020 
continues to show very high levels of 
engagement. In particular, our scores in relation 
to staff wellbeing and giving something back 
remain high, reflecting the support given to 
staff throughout the COVID-19 pandemic and 
highlighting the strength of our collective 
efforts in helping to make the Wage War on 
COVID fund the success it was. We recognise the 
importance of an engaged workforce and look 
to continually broaden our approach based 
upon the feedback and insight we receive.  

The AJ Bell intranet continues to be a valuable 
way to communicate with our staff, via daily 
business updates, staff feedback surveys and 
social news. The ‘town hall’ talks hosted 
bi-annually by our CEO and our programme 
of leadership breakfasts have also proved 
an important way to stay connected with our 
staff and nurture the strong culture we 
have developed. 

We established the Employee Voice Forum in 
the autumn of 2019, as another key engagement 
mechanism between the Board and our 
employees. The forum consists of employee 
representatives from different areas of the 
business and is chaired by Laura Carstensen, 
our designated Non-Executive Director 
responsible for Workforce Engagement. 
The forum meets twice a year to discuss and 
consider key topics that are affecting the 
Group. During the year, the Board received 
two presentations from our employee 
representatives, the first provided insights 
and ideas for CSR initiatives, with the second 
on maintaining our strong culture. 

Employee Voice Forum

Our first cohort of representatives were tasked with canvassing staff for their ideas and views 
on how, as a responsible business, we could further enhance our contribution to both the local 
community and our environment. Whilst it was widely acknowledged that AJ Bell has a strong 
social conscience, there was clear sentiment around reducing our carbon footprint and helping 
eliminate waste. Following presentations to the Board and EMB, a number of initiatives have 
now progressed and we have since not only implemented a business-wide programme to 
reduce our paper usage, but we have achieved carbon neutral status.

With the onset of the COVID-19 pandemic we have adapted to new working practices and 
guidelines, which bring their own set of challenges. With this in mind, the Board was keen to 
understand the thoughts and views of our employees on how we ensure our unique AJ Bell 
culture and strong staff engagement is maintained as we move to new ways of working. 
Our second cohort of representatives presented a number of ideas and insights to the Board 
and EMB during September 2020 and we look forward to integrating a number of these into our 
strategy during FY21.

We offer our staff a comprehensive employee 
benefits package which is regularly 
benchmarked and reviewed to ensure our 
employees are fairly rewarded and offered 
a wide range of core benefits, with a continued 
focus on health and wellbeing.

This year we introduced a number of 
enhancements to our benefits package which 
included: additional employer pension 
contributions, extra holiday entitlement, 
a facility to donate directly to charity through 
payroll giving, bike loan scheme, enhanced 
maternity/adoption and shared parental pay 
and a critical illness sick pay policy. 

We also believe it is important that our staff 
build a sense of ownership and share in the 
success of the business. We encourage our 
people to participate in the Buy as You Earn 
(BAYE) scheme which has seen over 30% of 
employees participate. 

ENGAGEMENT SCORES 2020

89%

Response rate
(2019: 91%)

Wellbeing

5.85

(2019: 5.93)

4

Giving something back

5.38

0

0

7

7

(2019: 5.29)

4

27

AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONOUR PEOPLE CONTINUED

Promoting health and wellbeing

Diversity and inclusion

At AJ Bell, we value diversity and believe in 
building a culture that attracts, values and 
retains people from all backgrounds, regardless 
of age, caring responsibilities, disability, 
ethnicity, gender, religion or sexual orientation. 
We strive to promote an inclusive workforce 
where our people feel valued, respected as 
individuals, and empowered to flourish in their 
chosen career path.

Our commitment to diversity and inclusion is 
a continuous process, which is embedded by 
our existing human resource policies, including 
the Equality and Diversity Policy contained 
within our Employee Handbook. 

This year we have especially focused on our 
approach to gender diversity, launching a wide 
programme of initiatives, including rolling out 
unconscious bias training, bespoke recruitment 

campaigns and encouraging female role 
models in the business. We were therefore 
delighted to receive recognition for our 
recruitment campaign, which featured some of 
our female employees and their career journeys 
at AJ Bell, through the Diversity Marketing and 
Recruitment Campaign of the Year award.

We have also supported a number of other 
initiatives this year, in particular online training 
for our managers on the subjects of LGBTQ+ 
and neurodiversity to ensure our working 
practices continue to support a culture in which 
the benefits of diversity are valued. 

In keeping with our guiding principles, we 
will continue to evaluate and enhance where 
appropriate the effectiveness of our recruitment 
and selection practices. This is intended to 
ensure that no one is disadvantaged by how 
we attract, select and develop our people. 

We are always keen to invest in the health and 
wellbeing of our staff, providing a wide range of 
benefits that we continually review and update 
together with an increasing number of activities 
and support aids to ensure we provide 
something for everyone.

We continued to grow our employee wellbeing 
offering this year with the launch of our 
Employee Assistance Programme, which gives 
our people access to independent confidential 
advice and support should they need it. 
In addition, we have further improved the 
support we offer our staff by: 

 ― introducing a dedicated section on our 
AJ Bell intranet focusing solely on staff 
mental and physical wellbeing;

 ― providing additional training to managers 
and staff across the business on the 
importance of physical and mental health; 

 ― increasing the number of mental health 

first-aiders; and 

 ― increasing access to one-to-one’s and 

drop-in sessions with our mental health 
first-aiders. 

In the coming year, we will be focusing on 
developing the wellbeing programme more 
widely to include topics such as employee 
financial wellbeing, which will recognise the 
different stages of our employees’ careers 
and lives. 

Our normal programme of activities and 
events for our staff has been adapted this 
year following the outbreak of COVID-19, but 
continues to encourage the social interaction 
and reflect the culture that we are so proud of 
at AJ Bell. We hosted our very own Pride in 
AJ Bell week in August, linked with the LGBT 
Foundation, held a virtual cook-along for our 
staff and also partnered with the Edinburgh 
Fringe to support its digital event this year. 

Our in-house gym trainers also worked hard 
to provide alternatives to keep our staff fit and 
healthy by launching a series of virtual home 
workouts and seminars on nutrition. 

“ Everyone feels like they’re working 
towards the same goal and are 
a valued part of the company.”

Heena Patel
Property Team Leader

ANTI-BRIBERY AND CORRUPTION

We are committed to maintaining high legal, 
ethical and moral standards. This is evidenced 
by our guiding principles which define our 
business and inform everything we do. 
We conduct all our business in an honest and 
ethical manner and we have zero-tolerance 
of bribery and other corrupt activities. We are 
committed to acting professionally, fairly 
and with integrity in all business dealings 
and relationships.

AJ Bell maintains a number of policies and 
procedures to help guard against bribery and 
corruption. This includes an anti-bribery and 
corruption policy and policies and procedures 
on whistle-blowing, fraud and anti-money 
laundering, market abuse and gifts 
and hospitality. 

All policy and guidance statements are 
available on our intranet and are updated 
periodically. Staff are also required to 
undertake mandatory training, including 
regular refresher training, to raise staff 
awareness and ensure they fully understand 
what is required of them. 

HUMAN RIGHTS AND MODERN 
SLAVERY

AJ Bell has an important role to play in 
supporting human rights and we have policies 
and governance processes in place to 
mitigate risks. 

We have a zero-tolerance approach to slavery 
and human trafficking of any kind and we 
are committed to acting ethically and with 
integrity in all our business dealings and 
relationships. We implement and enforce 
effective systems and controls to ensure 
modern slavery is not taking place. 
This approach applies to our own business, 
all persons working for us or on our behalf in 
any capacity and to all of our supply chains. 
In accordance with the Modern Slavery Act 
2015, we publish our Modern Slavery 
statement on our website and this sets out 
the steps that we have taken and our ongoing 
commitment to this important issue.

As part of our zero-tolerance approach and 
to increase awareness of modern slavery and 
human trafficking, our risk and compliance, 
HR and procurement staff are required to 
complete mandatory training. All other 
members of staff have the opportunity 
to enrol on the training voluntarily.

Gender pay gap reporting

We published our gender pay gap report earlier 
in the year which reflects the gender profile of 
our workforce and the higher number of men 
in senior roles than women. 

We are pleased that our mean and median pay 
figures have both improved this year, reflecting 
our continued commitment to promoting greater 
diversity through our recruitment practices.

We are confident that men and women are paid 
equally for doing equivalent jobs across the 
business, and that our gender pay gap is driven 
primarily by the structure of our workforce at 
senior executive level, the composition of which 
has been stable for several years.

Further discussion is covered within the 
Directors’ Remuneration report on pages 72 
and 73 and full details of our gender pay gap 
report can be found on our website at 
www.ajbell.co.uk. 

Our workforce  

TOTAL NUMBER OF 
EMPLOYEES 2020

915

(Total number of employees 2019: 853)

AS AT 30 SEPTEMBER 2020:
Board of Directors

Male
83%
(5)

Other senior management1

Male
89%
(17)

Total employees2

Female
17%
(1)

Female
11%
(2)

Male
58%
(533)

Female
42%
(382)

1  Other senior management is defined as an 

employee who has responsibility for planning, 
direction or controlling the activities of the 
Group, or strategically significant part of the 
Group, other than the Board of Directors.

2  Additional employee data is provided within 
note 7 which shows the average position 
during the year.

28

29

AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONCORPORATE SOCIAL RESPONSIBILITY

Our Corporate Social 
Responsibility (CSR) policy 
ensures our community and 
the environment share in our 
business success and the 
passion of our people. 

Overseen by our CSR Steering 
Group, our CSR policy is 
founded on two key pillars.

1

INVESTING IN  
OUR COMMUNITY
At AJ Bell, we have a strong social conscience 
and encourage our staff to give something back 
through charitable and voluntary activities. 
We support our staff through paid time off for 
volunteering and through our matched 
fundraising programme, ensuring that good 
causes close to their hearts receive 
extra support.

Whether taking part in a sponsored walk, 
sleeping out to raise money for homeless 
causes, collecting donations for a local food 
bank, or volunteering within our community, we 
are proud of the efforts our staff make, to give 
something back to their local communities. 

During the year 68 staff volunteered for 259 
hours at Cash for Kids, Wood Street Mission and 
The Booth Centre among others. In addition to 
volunteering days, our staff also raised over 
£9,000 from events in the year, supporting 
a variety of charities. 

As with many events this year Manchester Pride 
celebrations were taken online and we were 
keen to continue our support for our LGBTQ 
colleagues and communities through Pride in 
AJ Bell week in August. Linking with the LGBT 
Foundation, we organised a number of events 
and educational sessions over the course of 
a week, to both raise funds and continue to 
highlight the importance of a highly inclusive 
culture that embraces diversity in all its forms. 
This year, we also partnered with the Edinburgh 
Festival Fringe Society to help it bring its annual 
celebration of arts and culture to audiences 
online, whilst supporting its fundraising 
campaign FringeMakers.

HOURS SPENT VOLUNTEERING

259

MONEY RAISED FROM EVENTS

£9,000

Our team in Manchester continued to support our local homeless charity, the Booth Centre by 
participating in the Manchester Sleepout event in November 2019. A number of our colleagues 
participated in the Sleepout event, raising circa £2,000, including matched funding for this 
great cause.

As title sponsor of the AJ Bell Fringe on Friday 
and the AJ Bell Fringe Pick n Mix platform, 
we helped to connect artists and venues with 
audiences they may not have otherwise 
reached in the absence of a physical event. 
The FringeMakers campaign raised over 
£360,000. The Central Artist and Venue 
Recovery Fund will be distributed by the 
Fringe Society in the form of grants.

We pride ourselves in our commitment to 
support and give something back to our 
community and this year has seen us drive 
two key initiatives. In December 2019, we 
announced our long-term CSR initiative, 
designed to ensure we are making a positive 
contribution to society, which aims to share our 
success with people in the community who 
need help and support. More recently, we  were 
particularly proud to launch our AJ Bell Wage 
War on COVID fund in response to the current 
pandemic to support those in our local 
community directly affected. 

The Group also donates a percentage of its 
profits on an annual basis to the AJ Bell Trust, 
a registered charity of which Andy Bell and his 
wife Tracey Bell are trustees, together with two 
further independent trustees.

The aim of the Trust is to help disadvantaged 
people to advance in life, with a particular focus 
on young people. It makes donations to a range 
of national and local causes and also funds 
its own charitable initiatives. In addition to 
supporting the Wage War on COVID campaign 
this year, the charity continued to support its 
two key projects: Snow-Camp North West and 
Sandy Park Café. Snow-Camp North West 

enables disadvantaged youngsters to gain life 
skills training through the power of snow sports 
and the Sandy Park Café is a social enterprise 
providing pupils with special educational needs 
and disabilities relevant work-based skills to 
help them gain paid employment after they 
leave school. The Trust also committed 
a donation to Speedo Mick, whose foundation 
supports disadvantaged young people and 
those who are homeless. 

Free tablets

 ― 606 tablets were distributed to care 

homes and hospitals nominated by our 
employees, customers or through our 
social media channels. The aim of this 
initiative was to help isolated residents 
and patients keep in touch with their 
loved ones.

 ― 144 tablets were sent out to Onside Youth 
Zones in an effort to help them reconnect 
young people with education over the 
summer holiday period.

Employee‑nominated charities

Over £116,000 of cash donations, ranging from 
£750 to £10,000, were made to charities 
nominated by our employees, to support 
causes that were providing either a direct 
response to COVID-19 or had adapted their 
services to support their beneficiaries through 
the pandemic.

In April we launched our AJ Bell Wage War on 
COVID fund, under the umbrella of the AJ Bell 
Trust, a UK registered charity, with the aim 
of supporting those in need as a result of 
the pandemic.

The AJ Bell Trust kick-started the fund-raising 
by allocating £50,000 of its charitable 
reserves to the fund.

A total of over £380,000 was raised, including 
donations of April, May and June salaries 
made by members of the AJ Bell Board and 
senior management, along with partial wage 
donations from many other staff members 
and the donations of customers, advisers 
and the general public.

Proceeds were distributed to over 30 charities 
including the following.

£30,000 cash donation to foodbanks

This was our first initiative at the beginning 
of lockdown, in response to the immediate 
crisis. The donation was split between 
vital foodbanks services in and around 
Manchester and London through FareShare, 
the UK’s largest food redistribution charity, 
and Salford Community and 
Voluntary Services.

30

31

AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONCORPORATE SOCIAL RESPONSIBILITY CONTINUED

NON-FINANCIAL INFORMATION STATEMENT

2

INVESTING IN  
OUR ENVIRONMENT
At AJ Bell, we recognise our responsibility to 
conserve and protect our environment as far 
as possible across the business.

ENVIRONMENTAL INITIATIVES

As a financial services business, our main 
environmental impacts are primarily through 
the consumption of resources and emissions at 
our business premises together with employee 
travel. We look to reduce waste where possible 
and minimise the environmental impact of our 
business and activities as far as we can through 
sensible policies and initiatives.

We continue to keep energy efficiency across 
our two offices under review, from lighting and 
water usage to investing in more efficient IT 
equipment and use of video conferencing 
facilities. As we move into new ways of working 
as a result of the COVID-19 pandemic, we see 
further opportunities for us to reduce our 
impact on the environment with a higher 
proportion of our employees utilising flexible 
working arrangements and less travel required. 

Throughout the business, we recycle 100% of 
our confidential waste. In addition, we send 
100% of our general waste from EQ4 to be 
recycled, none of which goes to landfill. This is 
sorted off-site at a waste recovery facility, by 
a waste management company which reports 
on its recycling activity on our behalf. 

This year, we reviewed the use of paper across 
our offices and implemented a business-wide 
initiative to drive down our paper usage. As the 
COVID-19 pandemic took hold, it provided us 
with an opportunity to accelerate our strategy 
in this area and move us further towards our 
ambition to become a paperless platform. 

Whilst we are committed to reducing our carbon 
footprint, we also recognise that there is more 
that can be done to take action for our residual 
emissions. We have partnered with Carbon 
Footprint Limited to invest in overseas projects, 
alongside adopting our own reduction 
strategies, to ensure we could offset our carbon 
emissions this year and have consequently 
obtained carbon neutral status. To offset our 
2019 carbon footprint, we have chosen to 
support a project in India which provides 
renewable energy through the installation 
and maintenance of wind turbines. 

GREENHOUSE GAS EMISSIONS

The table below summarises our greenhouse gas (GHG) emissions for scope 1 and 2, together with our energy usage for the year ended 30 September 
2020. As a business we have been assessing our carbon emissions since 2019, our baseline year.

Operational scope

Scope 1: Direct emissions

Scope 2: Indirect emissions

Total

Greenhouse gas  
emissions source

Combustion of fuel and operations

Purchased electricity for own use

Intensity measure: Emissions per full-time employee equivalent (FTE)

Energy usage

Energy consumption in the UK

Tonnes of 
CO2e
2020

Tonnes of 
CO2e
2019

174.7

164.5

339.2

0.36

kWh
2020

1,655,479

185.5

196.6

382.1

0.45

kWh
2019

n/a

Our greenhouse gas emissions inventory is calculated for the Group under the financial control approach and in accordance with ISO 14064-1: 2018 
standard using the 2020 conversion factors developed by DEFRA and BEIS. The inventory is independently calculated by Carbon Footprint Limited.

Under the GHG guidelines, scope 1 and 2 emissions are key mandatory areas to report, illustrating the environmental impact of the Group for activities 
where we have direct control, i.e. operation of our business premises. We have also chosen to report emissions per FTE as our intensity measure as we 
believe this is the best indicator for the Group. For the year ended 30 September 2020, all of our scope 1 and 2 emissions and emissions per FTE have fallen.

32

We aim to comply with all areas of the Non-Financial Reporting requirements contained within sections 414C and 414B of the Companies Act 2006. 
Information regarding non-financial matters is included throughout our Strategic report and the following table summarises the policies and outcomes 
together with references to where further information can be found.

Reporting requirement

Environmental matters

Employees

Social

Human rights

Anti-corruption and anti-bribery

Some of our relevant policies  
and standards

 ― Environmental Policy

 ― Employee handbook
 ― Health and Safety Policy
 ― Equality and Diversity Policy
 ― Whistleblowing Policy
 ― Safeguarding Policy

 ― Treating Customers Fairly
 ― CSR Policy

 ― Human Rights Policy
 ― Modern Slavery Statement

 ― Anti-Bribery and Corruption Policy
 ― Anti-Money Laundering Policy
 ― Gifts and Hospitality Policy
 ― Market Abuse Policy

Additional information

Business model

Where to read more in this report

Our business model

Principal risks and how they are managed

Principal risks and uncertainties

Non-financial key performance indicators

Key performance indicators

Where to read more in this report about 
our impact

Investing in our environment

Our people

Pages

32

26-29

Corporate social responsibility

30-32

Human rights and modern slavery

Anti-bribery and corruption

29

29

Pages

16-17

40-44

20-21

33

AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONFINANCIAL REVIEW

The Group has delivered 
another set of strong financial 
results this year, with revenue 
up 21% from £104.9m to 
£126.7m and PBT increasing 
29% to £48.6m (FY19: £37.7m). 
This financial performance 
was a result of the continued 
success of our platform  
propositions. 

Year ended 30 September 2019

As at 1 October 2018

Underlying inflows

Outflows

Underlying net inflows/(outflows)

Defined benefit inflows

Bulk migration inflows

Total net inflows/(outflows)

Market and other movements

As at 30 September 2019

Advised
platform
£bn

D2C
platform
£bn

Total
platform
£bn

Non-platform
£bn

29.9

3.4

(1.6)

1.8

0.9

–

2.7

1.2

33.8

8.7

2.0

(0.6)

1.4

–

0.2

1.6

0.8

11.1

38.6

5.4

(2.2)

3.2

0.9

0.2

4.3

2.0

44.9

7.5

0.1

(0.5)

(0.4)

–

–

(0.4)

0.3

7.4

Total
£bn

46.1

5.5

(2.7)

2.8

0.9

0.2

3.9

2.3

52.3

We have continued to attract AUA onto our platform whilst maintaining high customer retention rates with total AUA increasing by 8% to £56.5bn at 
30 September 2020, despite the adverse market movements in the period. The growth in the year was driven by the strength of both of our platform 
propositions, with total platform underlying inflows increasing from £5.4bn to £6.6bn.

Advised platform inflows from defined benefit transfers remained slightly below 2019 levels, in line with expectations, contributing £0.8bn to inflows 
during the year compared with £0.9bn in the prior year.

Non-platform net outflows of £0.7bn in the year were primarily due to the anticipated loss of a small number of institutional stockbroking clients. 

The two key drivers of our growth, customer numbers and AUA, grew by 27% and 8% respectively in the 12-month period. The 8% increase in AUA was 
particularly pleasing against a backdrop of the FTSE All-Share Index falling by 19% during the same period.

Michael Summersgill
Chief Financial Officer

BUSINESS PERFORMANCE

Customers

Customer numbers increased by 63,239 during the year to a total of 295,305 (FY19: 232,066). This growth has been driven by our platform propositions 
which saw a 29% increase in customer numbers to 281,094 as at 30 September 2020. In addition, our platform customer retention rate remained high 
at 95.5% (FY19: 95.4%).

Year ended
 30 September
2020

Year ended
30 September
2019

281,094

14,211

295,305

218,169

13,897

232,066

Advised
platform
£bn

D2C
platform
£bn

Total
platform
£bn

Non-platform
£bn

33.8

3.6

(1.6)

2.0

0.8

2.8

(0.3)

36.3

11.1

3.0

(0.9)

2.1

–

2.1

0.2

13.4

44.9

6.6

(2.5)

4.1

0.8

4.9

(0.1)

49.7

7.4

0.1

(0.8)

(0.7)

–

(0.7)

0.1

6.8

Total
£bn

52.3

6.7

(3.3)

3.4

0.8

4.2

–

56.5

Platform

Non-platform

Total

Assets under administration

Year ended 30 September 2020

As at 1 October 2019

Underlying inflows

Outflows

Underlying net inflows/(outflows)

Defined benefit inflows

Total net inflows/(outflows)

Market and other movements

As at 30 September 2020

34

FINANCIAL PERFORMANCE

Revenue

Revenue increased by 21% to £126.7m 
(FY19: £104.9m). We have three categories 
of revenue; these being recurring fixed 
fees, recurring ad valorem fees and 
transactional fees.

Recurring fixed revenue saw an increase of 5% 
to £26.6m (FY19: £25.4m). This was primarily 
driven by increased pension administration 
revenue from our advised platform customers.

Recurring ad valorem revenue grew by 15% to 
£72.4m (FY19: £63.1m). The key driver of the 
growth in ad valorem revenue was the increase 
in average AUA in the year held on our 
platform propositions.

Administrative expenses

Administrative expenses increased by 15% to 
£77.5m (FY19: £67.5m). We have three core 
categories of administrative expenses, 
distribution, technology, and operational 
and support.

Distribution costs increased by 11% from £9.2m 
to £10.2m. This increase was predominately 
driven by the increase in headcount in our 
platform marketing and business 
development teams. 

Recurring fixed

Recurring ad valorem

Transactional

Total

Year ended
 30 September
2020
£000

Year ended
 30 September
2019
£000

26,618

72,422

27,709

126,749

25,395

63,095

16,412

104,902

Transactional revenue grew by 69% to £27.7m (FY19: £16.4m). This increase was driven by higher 
levels of customer dealing, beginning in March and continuing throughout the year as customer 
engagement remained high. 

Our revenue margin increased by 2.0bps from 21.9bps to 23.9bps, with the increase largely caused 
by the increase in transactional revenue.

Distribution

Technology

Operational and support

IPO

CSR initiative

Total

Year ended
30 September
2020
£000

Year ended
30 September
2019
£000

10,245

20,027

45,646

–

1,595

77,513

9,228

17,789

39,528

948

–

67,493

35

AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATION 
FINANCIAL REVIEW CONTINUED

RISK MANAGEMENT

Technology costs increased by 13% to £20.0m 
(FY19: £17.8m). This increase reflects the growth 
of the business and our ongoing investment 
in technology with average staff numbers 
increasing from 137 in the prior year to 167 
in the year ended September 2020. 

Operational and support costs increased by 
15% to £45.6m (FY19: £39.5m). Excluding both 
the significant increase in the Financial Services 
Compensation Scheme (FSCS) levy and the 
costs associated with elevated levels of 
customer dealing activity this year, the 
underlying year-on-year increase was 7% 
in support of the longer-term growth of 
the business. 

Our share-based payment expense includes 
a one-off charge of £1.6m relating to the CSR 
initiative announced in December 2019, which 
granted market value share options to the 
AJ Bell Trust (a registered charity) conditional 
on the achievement of DEPS targets for 
the financial years 2022, 2023 and 2024. 
Further details can be found within note 24.

Profit before tax

PBT rose to £48.6m (FY19: £37.7m), an increase of 
29% compared with the prior year and our PBT 
margin increased to 38% (FY19: 36%). This was 
due to the higher revenue margins, combined 
with continued growth in the business and the 
associated operational gearing.

Tax

The effective rate of tax for the year was 20.0% 
(FY19: 19.5%), slightly higher than the standard 
rate of UK Corporation Tax of 19.0%, as a result 
of the disallowable one-off charge of £1.6m 
relating to the CSR initiative. 

Earnings per share

Basic earnings per share increased by 27% 
to 9.51p. Diluted earnings per share (DEPS) 
increased by 27% to 9.47p. The increase in DEPS 
is in line with the increase in PBT as both tax 
rates and the number of shares and options 
in issue were only subject to minor year-on-
year variances. 

FINANCIAL POSITION

The Group’s balance sheet remains strong, with 
net assets totalling £109.5m (FY19: £86.1m) at 
30 September 2020 and a return on assets of 35% 
(FY19: 35%). We have no significant borrowings 
with the exception of the lease liability that arose 
on adoption of IFRS 16 noted below.

Our regulatory requirement increased to 
£35.4m (FY19: £30.8m) which results in surplus 
capital of £47.2m (FY19: £34.1m). After making 
appropriate deductions, our total capital 
resources at 30 September 2020 was £82.6m 
(FY19: £64.9m). 

Financial resources and regulatory  
capital position

Our financial resources are continually kept 
under review, incorporating comprehensive 
stress and scenario testing, and are formally 
reviewed at least annually. We manage our 
financial resources prudently and have 
maintained a healthy surplus over our regulatory 
capital requirement throughout the year. 

Cash balances increased by 25% from £69.1m 
to £86.4m. Our short working capital cycle 
means that PBT is quickly converted into cash, 
and we maintain sufficient financial resources 
to support the liquidity requirements of our 
growing operation. 

Dividends

The Board has proposed a final dividend 
of 4.66p per share (FY19: 3.33p per share), 
resulting in a total ordinary dividend of 6.16p 
(FY19: 4.83p) and equating to a dividend payout 
ratio of 65% of statutory profit after tax.

Our business is profitable, well-capitalised 
and we have a highly cash-generative business 
model. This allowed the Board to maintain 
a progressive dividend, whilst also ensuring 
we have sufficient capital for future investment 
in the business and an appropriate surplus over 
and above our regulatory capital requirements.

109,466

(3,703)

105,763

(19,050)

(4,109)

82,604

(35,439)

47,165

233%

86,063

(3,015)

83,048

(13,601)

(4,577)

64,870

(30,810)

34,060

211%

sheet in relation to leases of office space and 
office equipment, which had previously been 
classified as operating leases under IAS 17. 
There has been no significant impact on net 
assets. Lease costs are now replaced by 
depreciation and finance costs within the 
income statement, the impact of which is 
not material.

Total shareholder funds

Less: unregulated business capital

CRD consolidation group – CET1 capital

Less: provision for dividend 

Less: non-qualifying assets

Total capital resources

Less: capital requirement

Surplus capital

% of capital resource requirement held

New accounting standard – IFRS 16 

The Group implemented IFRS 16 Leases 
with effect from 1 October 2019, the details 
and impact of which are set out in note 2: 
Significant accounting policies to these 
financial statements. On adoption of IFRS 16, 
we recognised right-of-use assets and the 
associated lease liabilities on the balance 

36

The Group defines its risk 
appetite as representing the 
amount and type of risk it is 
prepared to seek, accept or 
tolerate at any point in time in 
the context of its business 
model and in the course of 
achieving its 
strategic objectives.

RISK MANAGEMENT FRAMEWORK 

RISK APPETITE FRAMEWORK

The Board is ultimately responsible for the 
Group’s Risk Management Framework (RMF), 
but has delegated certain responsibilities to 
the Risk and Compliance Committee (R&CC), 
a sub-committee of the Board.

The Group operates the following risk 
management structure which incorporates 
a three-lines-of-defence approach to 
controlling risks within the Group.

Risk appetite is integrated into the business via 
the Group’s business planning, capital planning 
and the RMF. These enable the Board to set the 
overarching parameters for the Group’s risk 
appetite and to monitor their performance. 
The process streams are illustrated overleaf.

3RD LINE OF DEFENCE

Independent assurance protections

Internal audit

Risk and Compliance Committee 
of AJ Bell plc

Audit Committee of AJ Bell plc

Executive Management 
Assurance Committee

Risk Management 
Committee

Risk and 
Compliance 
Function

AJ Bell plc  
Management policies, procedures and limits

1ST LINE OF DEFENCE

Policies and procedures,  
Quality Audit (QA) function

QA, risk register, risk identification, risk event reporting, team meetings, 
monthly risk forums

  Principal components of AJ Bell combined assurance framework

37

Year ended
 30 September
2020
£000

Year ended
 30 September
2019
£000

Michael Summersgill
Chief Financial Officer
2 December 2020

2ND LINE OF DEFENCE

In-house assurance functions

AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONRISK MANAGEMENT CONTINUED

RISK APPETITE FRAMEWORK (CONTINUED)

Risk 
Appetite Framework
Setting of objectives, 
budgets, targets 
and tolerances

Business 
Planning Processes
Targets & tolerances

RISK  
PROCESS  
STREAMS

Risk Management  
Framework
Control Environment 
Assurance Framework

Capital 
Planning Processes
Capital Allocation 
Capital Management

The objective of the Group’s risk appetite 
framework is to ensure that the Board, EMB and 
senior management are properly engaged in 
agreeing and monitoring the Group’s appetite 
for risk and setting acceptable boundaries for 
business activities and behaviours. The Group’s 
high-level risk appetite statement provides 
a means of expressing senior management’s 
attitude to risk (a top-down process) which can 
then be communicated throughout the Group 
as part of promoting a risk-aware culture (a 
bottom-up process). This in turn forms the basis 
of a framework for risk decision-making and for 
the allocation of risk management resources, 
tolerances and capital where applicable.

The Group defines its risk appetite as 
representing the amount and type of risk it 
is prepared to seek, accept or tolerate at any 
point in time in the context of its business 
model and in the course of achieving its 
strategic objectives. 

The Group has defined a number of key 
statements (risk appetite statements) which 
detail the general approach to risk 
management and can be used both internally 
and externally as appropriate.

The Group risk management policy provides 
the mechanism to define our risk appetite. 
The Group has generally adopted an overall 
conservative approach to achieving controlled 
growth which is reflected in its risk appetite 

RISK APPETITE CATEGORIES AND RISK APPETITE STATEMENTS

The Group’s RMF is based on a defined set of risk appetite categories. These are the high-level enterprise-wide risk categories the Group manages. 
Each risk appetite category has a defined risk appetite statement. 

Risk appetite category

Rationale

Risk appetite statement

Strategic, business or market risk

Largely external risks that can impact the Group. The Group is willing to accept some risk in the pursuit of its 

Largely internal risks undertaken as part of the 
fulfilment of Group strategy. 

strategic goals within agreed tolerances.

The Group is willing to accept such operational risks in the 
pursuit of its strategic goals within agreed tolerances but 
has no appetite for unfair client outcomes or material 
breaches of regulations arising from systemic failures.

Specific and limited credit risks strictly within 
the context of the Group strategy.

The Group has a strictly limited appetite to take credit risk in 
the pursuit of revenue or profit.

Specific and limited liquidity risks strictly 
within the context of the Group strategy.

The Group’s liquidity risk appetite is to maintain its liquidity 
resources in excess of its liquidity resource requirement. 

Prudential risk taking capacity of the Group.

The Group’s risk appetite is to maintain its capital resources 
in excess of the Group’s ICAAP capital resource requirement.

Operational risk including:
a)  Technology
b) People
c)  Process
d) Change
e)  Information Security
f)   Business Continuity/Disaster Recovery
g) Financial Crime
h) Conduct
i)  Legal/Regulatory/Litigation
j)  Financial control environment
k) Third-party suppliers

Credit

Liquidity

Capital

38

statements and in our overall approach 
to risk management.

RISK IDENTIFICATION AND 
ASSESSMENT OF RISKS 

The Group adopts a top-down and a bottom-up 
approach to the identification of risks. The EMB 
and the Board have identified the HITR that 
could impact the ability of the business to meet 
its strategic objectives and these are reviewed, 
against the Group’s risk appetite statements, 
on an ongoing basis by the R&CC and EMAC. 
They are also reviewed as part of the ICAAP 
and business planning process each year. 

In addition to the HITR, the Group maintains 
a risk register of bottom-up risks.

RISK REPORTING 

The Group adopts two methodologies for the 
purpose of risk reporting.

A summary of all risks recorded on the risk 
registers, including both quantifiable and 
non-quantifiable risks or uncertainties, is 
reported to the Risk Management Committee 
(RMC), together with any relevant KRIs with 
significant changes or risks outside of appetite 
presented to the EMAC and R&CC. As referred to 
above, these risks are reported in the context of 
the qualitative comparison to risk appetite, and 
for those risks outside appetite, progress is 
reported as to the actions required to bring the 
risk back within appetite.

For significant quantifiable risks (e.g. 
operational losses), individual tolerance levels 
are set in the context of the Group’s risk 
appetite. Actual results are reported against 
tolerance levels to the Risk team, the EMB and 
the Board on a monthly basis. In the event that 
tolerance levels are breached, the appropriate 
remedial action may be taken immediately.

TOP-DOWN MEASUREMENT AND 
REPORTING OF RISK APPETITE

The Group adopts both a quantitative and 
qualitative approach to measuring risks against 
its risk appetite, incorporating both absolute 
and relative measurements of risks within each 
of the categories. 

Where the Group has assessed that it faces 
a significant individual risk, it seeks to set 
appropriate individual quantitative tolerance 
levels. In cases where such risks have 
crystallised materially in the past, the 
Group performs a review of the amount and 
distribution of past losses, or uses other 
techniques, and sets an appropriate tolerance 
level in the context of the overall risk appetite. 

The Board and EMB have identified key risks 
that, should they crystallise, could impact the 
Group’s ability to meet its strategic objectives. 
These risks are referred to as the high-impact 
top risks (HITR). The relationship between the 
HITR and the risk appetite categories is not 
a one to one relationship, as it is recognised 
that the HITR could impact the delivery of 
several of the strategic objectives.

The Risk team collate the underlying Key Risk 
Indicators (KRIs) mapped to the HITR and 
highlight any breaches of tolerances to the 
Chief Risk Officer (CRO) and through onwards 
reporting to the Executive Management 
Assurance Committee (EMAC), R&CC, EMB 
and Board. 

AMENDMENTS TO RISK APPETITE 
STATEMENTS

The risk appetite statements are reviewed by 
the EMB and R&CC and approved by the Board 
on an annual basis in line with the Internal 
Capital Adequacy Assessment Process (ICAAP) 
and the Group business planning process. 
Accordingly, the risk appetite is reviewed and 
updated in line with the Group’s evolving 
strategy, operating model, financial capacity, 
business opportunities, regulatory constraints 
and any other internal or external factors.

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The Board is committed to a continual process of improvement and embedment of the risk management framework within the Group. This ensures that 
the business identifies both existing and emerging risks, and continues to develop appropriate mitigation strategies.

The Board believes that there are a number of potential risks to the Group that could hinder the successful implementation of its strategy. These risks may 
arise from internal and external events, acts and omissions. The Board is proactive in identifying, assessing and managing all risks facing the business, 
including the likelihood of each risk materialising in the short or longer term.

The Group has continually reviewed its risk management and internal control systems during the COVID-19 pandemic, to identify any areas that required 
further attention or action. Whilst the level of inherent risk for some of Group’s principal risks and uncertainties has increased, the Group’s controls 
continue to mitigate this increase in risk. 

The principal risks and uncertainties facing the Group are detailed below, along with potential impacts and mitigating actions. 

Risk

Potential impact

Mitigations

STRATEGIC RISK

Competitor or market risk
The risk that the Group fails to remain 
competitive in its peer group, due to 
lack of innovative products and 
services, increased competitor 
activity, regulatory expectations, and 
lack of marketing focus and spend to 
keep pace with competitors.

 ― Loss of competitive advantage, such that 
AUA and customer number targets are 
adversely impacted. This would have 
a negative impact on profitability.

 ― Reputational damage as a result 
of underperformance and/or 
regulatory scrutiny.

The Group regularly reviews its products against competitors, 
in relation to pricing, functionality and service, and actively 
seeks to make enhancements where necessary to maintain 
or improve its competitive position in line with the Group’s 
strategic objectives.

The Group remains closely aligned with trade and industry 
bodies, and other policy makers across our market. The use 
of ongoing competitor analysis provides insight and an 
opportunity to adapt strategic direction in response to 
market conditions. 

OPERATIONAL RISK

Forward-looking regulatory and 
tax law risk
The risk of changes to taxation 
legislation or regulatory restriction 
severely reducing our ability 
to operate.

Regulatory and litigation risk
The risk that the Group fails to comply 
with the existing standards of the 
regulatory system, including FCA, ICO, 
HMRC and European Regulations.

 ― Non-compliance with regulation leading 

to customer detriment.

 ― Financial loss due to reduction in customer 
numbers and/or fines from regulators. 

The Board is supported by a Risk and Compliance Committee, 
Executive Management Assurance Committee, and a Risk 
Management Committee in each of which regulatory changes 
are reported and scrutinised as appropriate.

 ―  Missed opportunities to achieve 

competitive advantage through the 
approach to implementation.

 ― Regulatory censure and/or fine.

 ― Related negative publicity could reduce 
customer confidence and affect ability 
to generate new inflows.

 ― Poor conduct could have a negative 
impact on customer outcomes, 
impacting the Group’s ability to 
achieve strategic objectives.

Strong compliance policy and technical teams responsible for 
ensuring all applicable new rules and regulations, as well as 
changes to industry practice, are captured, interpreted and 
implemented appropriately. 

The Group maintains a strong compliance culture 
geared towards positive customer outcomes and 
regulatory compliance. 

The compliance function is responsible for ensuring all 
standards of the regulatory system are being met by the 
Group. This is achieved by implementing policies and 
procedures across the business, raising awareness and 
developing an effective control environment through 
providing comprehensive training. Where appropriate, the 
compliance monitoring team conducts reviews to ensure 
a high standard of compliance has been embedded into 
the business.

Risk

Potential impact

Mitigations

Information security risk 
The threat of a vulnerability in the 
Group’s infrastructure being exploited 
or user misuse that causes harm to 
service, data and/or an asset causing 
material business impact.

 ― Related negative publicity could damage 

customer and market confidence in the 
business, affecting our ability to attract and 
retain customers.

 ― Information security breaches could result 

in a fine/censure from regulators, such as 
the ICO and FCA.

The Group continually reviews its cyber security position 
to ensure that it protects the confidentiality, integrity and 
availability of its network and the data that it holds.

A defence in depth approach is in place with firewalls, 
web gateway, email gateway and anti-virus amongst the 
technologies deployed. Staff awareness is seen as being 
a key component of the layered defences, with regular 
updates, training and mock phishing exercises.

Fraud and financial crime risk
The risk of failure to protect against 
cyber crime, fraud or security 
breaches, as a result of staff or 
third-party dishonesty, including 
cyber attack, causing major 
misappropriation of customer funds 
or theft of customers’ identities.

 ― Loss of data or inability to maintain our 

systems, resulting in reputational damage 
through negative press exposure.

 ― Potential customer detriment as customers 
are at risk of losing funds or personal data, 
which can subject them to further loss via 
other organisations.

 ― Fraudulent activity leading to identity 
fraud and/or loss of customer holdings 
to fraudulent activity.

Third-party IT failure risk
The risk that a third-party provider 
materially fails to deliver the 
contracted services.

 ― Loss of service from a third-party 

technology provider could have a negative 
impact on customer outcomes due to 
website unavailability, delays in receiving 
and/or processing customer transactions 
or interruptions to settlement and 
reconciliation processes.

 ― Financial impact through increased 

operational losses.

 ― Regulatory fine and/or censure.

Our security readiness is subject to independent assessment 
by a penetration testing partner that considers both 
production systems and development activities. This 
is supplemented by running a programme of weekly 
vulnerability scans to identify configuration issues and 
assess the effectiveness of the software patching schedule.

The volume of cyber attacks (particularly phishing) has 
increased since the onset of COVID-19, however the Group’s 
information security controls continue to mitigate this risk.

Extensive controls are in place to minimise the risk of fraud 
and financial crime. Policies and procedures, including 
mandatory anti-fraud training, are in place for all employees 
to aid the detection, prevention and reporting of internal 
fraud. The Group has an extensive recruitment process in 
place to screen potential employees. 

The Group actively maintains defences against a broad range 
of likely attacks by global actors, bringing together tools from 
well-known providers, external consultancy and internal 
expertise to create multiple layers of defence. The latter 
includes intelligence shared through participation in 
regulatory, industry and national cyber security networks. 

We regularly assess our maturity against an acknowledged 
security framework, which includes an ongoing programme 
of staff training and assessment through mock 
security exercises.

There has been increase in fraud attempts and financial 
crime alerts, since the onset of COVID-19, however the 
Group’s fraud and financial controls continue to mitigate this 
risk and no fraud and financial crime losses have materialised 
since the onset of COVID-19.

To mitigate the risk posed by third-party software suppliers, 
the Group continues to build strong partnerships with key 
suppliers, managing relationships day-to-day under formal 
governance structures, and monitoring performance against 
documented service standards to ensure their continued 
commitment to service, financial stability and viability. 
Performance metrics are discussed monthly with 
documented actions for any identified improvements.

This is supplemented by attendance at formal user groups 
with other clients of the key suppliers, sharing experience and 
leveraging the strength of the user base. Where relevant and 
appropriate, annual financial due diligence on critical IT 
suppliers and on-site audits are also undertaken.

40

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Risk

Potential impact

Mitigations

Risk

Potential impact

Mitigations

IT system performance, capacity 
and resilience risk 
The risk that the design, 
implementation and management 
of applications, infrastructure and 
services fail to meet current and future 
business requirements.

 ― The reliance on evolving technology 

remains crucial to the Group’s effort to 
develop its services and enhance products. 
Prolonged underinvestment in technology 
will affect our ability to serve our customers 
and meet their needs.

 ― Failing to deliver and manage a fit-for-

purpose technology platform could have an 
adverse impact on customer outcomes and 
affect our ability to attract new customers.

 ― IT failures may lead to financial or regulatory 

penalties, and reputational damage.

The Group continues to implement a programme of 
increasing annual investment in the technology platform. 
This is informed by recommendations that result from regular 
architectural reviews of applications and of the underpinning 
infrastructure and services. 

Daily monitoring routines provide oversight of performance 
and capacity, and regular reviews of those routines.

Our rolling programme of both business continuity planning 
and testing, and single point of failure management, 
maintains our focus on the resilience of key systems in the 
event of an interruption to service.

Business continuity risk
The risk of the inability to maintain 
critical operations in the event of 
either an internal or external disruptive 
event e.g. loss of building, IT failure, 
loss of key supplier or staff shortages.

 ― Failure to maintain or quickly recover 
operations would lead to inability to 
service customer needs, generating 
negative publicity.

 ― The loss of services could lead to 

a significant financial loss.

Operational capability risk
The risk that, due to unexpectedly high 
volumes and/or levels of change 
activity, the Group is unable to process 
work within agreed service levels and/
or to an acceptable quality for 
a sustained period.

 ― A decline in the quality of work will have 
a financial impact through increased 
operational losses.

 ― Unexpectedly high volumes coupled with 

staff recruitment and retention issues could 
lead to poor customer outcomes and 
reputational damage.

Financial control environment risk
The risk that the financial control 
environment is weak. This includes the 
risk of loss to the business, or its 
customers, because of either the 
actions of an associated third-party 
or the misconduct of an employee.

 ― Reputational damage with regulators, 

leading to increased capital requirement.

 ― Customer detriment damaging the 

AJ Bell brand.

 ― Increased expenditure in order to 

compensate customers for loss incurred.

The Group has a comprehensive and tested business 
continuity management model.

Agreements are in place with specialist suppliers for 
geographically remote disaster recovery facilities for all of its 
operations, including separate off-site IT recovery facilities. 
There is a rolling programme of testing of business 
continuity plans. 

The Group has successfully responded to the changes to its 
operating model, caused by a shift in employees working 
from home during the COVID-19 pandemic. Social-distancing 
measures have been employed in order to maintain 
office-working capability. Working from home guidance and 
mental health guidance have been issued to all colleagues.

The Group focuses on increasing the effectiveness of its 
operational procedures and, through its business 
improvement function, aims to improve and automate more 
of its processes. This reduces the need for manual 
intervention and the potential for errors. 

There is an on-going programme to train staff on multiple 
operational functions. Diversifying the workforce enables 
the business to deploy staff when high work volumes are 
experienced. Causes of increased volumes of work, for 
example competitor behaviour, are closely monitored in 
order to plan resource effectively. The Group maintains 
succession plans for key members of management and 
has also sought to mitigate this risk by facilitating 
equity ownership for senior employees through various 
share schemes and the development of a staff 
engagement strategy.

The Group’s financial control and fraud prevention policies 
and procedures are designed to ensure that the risk of 
fraudulent access to customer or corporate accounts 
is minimised. 

Anti-fraud training is provided to all members of staff who 
act as first line of defence to facilitate early detection of 
potentially fraudulent activity.

Strong technology controls are in place to identify potential 
money laundering activity or market abuse.

42

Retail conflicts/conduct risk
The risk that the fair treatment of 
customers is not central to the Group’s 
corporate culture.

 ― Poor conduct could have a negative effect 
on customer outcomes, impacting the 
growth of our business.

 ― Reputational damage resulting from poor 

levels of customer service.

 ― Additional regulatory scrutiny and 

financial loss.

FINANCIAL RISK

Economic and capital markets 
fluctuation risk
The risk that a significant and 
prolonged capital market or economic 
downturn has an adverse effect on 
customer confidence, asset values and 
interest rates.

 ― Adverse effect on customer transactional 
activity or ad valorem fees generated from 
assets under administration from which the 
Group derives revenue. Sensitivities for 
interest rate and market movements are 
shown in note 25 to the consolidated 
financial statements.

Ongoing Brexit negotiations regarding 
future relations between the UK and 
the EU mean there is considerable 
uncertainty over the longer-term 
impact on the UK economy and this is 
likely to remain until, at least, the 
nature of the future relationship with 
the EU is understood.

Counterparty credit risk
The risk of potential failure of 
clients, market counterparties 
or banks used by the Group to fulfil 
contractual obligations. 

 ― Unintended market exposure.

 ― Customer detriment.

 ― Increased future capital requirements.

The Group’s customer focus is founded on our guiding 
principles, which drive the culture of the business and ensure 
customers remain at the heart of everything we do. Training 
on the importance and awareness of the delivery of good 
customer outcomes is provided to all staff on a regular basis.

The Group continues to focus on enhancements to its risk 
management framework, in relation to the identification, 
monitoring and mitigation of risks of poor customer 
outcomes, and to its product management process to reduce 
the potential for customer detriment. 

All developments are assessed for potential poor customer 
outcomes, and mitigating actions are delivered alongside the 
developments as appropriate.

The Group’s products are targeted at UK residents. We do not 
do business in any other countries and have relatively few 
customers outside the UK. However, in the event that the 
economy falls back into a prolonged recession, this may 
impact contribution levels and confidence generally in the 
savings and investment markets. The Directors believe that 
the Group’s overall income levels and in particular the balance 
between the different types of assets and transactions from 
which that income is derived, provide a robust defensive 
position against a sustained economic downturn.

Revenue from retained interest income is derived from the 
pooling of customer cash balances. 

The Group has a variety of transactional and recurring 
revenue streams, some of which are monetary amounts while 
others are ad valorem. This mix of revenue types helps to limit 
the Group’s exposure to interest rate fluctuations and capital 
market fluctuations.

The Group’s credit risk extends principally to its financial 
assets, cash balances held with banks and trade and other 
receivables. The Group carries out initial and ongoing due 
diligence on the market counterparties and banks that it 
uses, and regularly monitors the level of exposure. The Group 
holds an appropriate amount of capital against the 
materialisation of this risk. 

The Group continues to diversify across a range of approved 
banking counterparties, reducing the concentration of credit 
risk as exposure is spread over a larger number of 
counterparties. The banks currently used by the Group are 
detailed in note 25 to the consolidated financial statements.

With regard to trade receivables, the Group has implemented 
procedures that require appropriate credit or alternative 
checks on potential customers before business is 
undertaken. This has minimised credit risk in this area.

Since the onset of COVID-19 the risk of generic bank failure 
has increased, particularly for less well capitalised banks and 
those with lower credit ratings. 

The Group will maintain its existing strategy of diversification 
to ensure acceptable exposure across a wide range of 
well-capitalised banks with appropriate credit ratings. 

It will continue to regularly monitor its level of exposure and 
to assess the financial strength of its banking counterparties.

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VIABILITY STATEMENT

Risk

Potential impact

Mitigations

Liquidity risk
The risk that the Group suffers 
significant settlement default or 
otherwise suffers major liquidity 
problems or issues of liquidity 
deficiency which severely impact on 
the Group’s reputation in the markets. 

The risk that the Group does not have 
available readily realisable financial 
resources to enable it to meet its 
obligations as they fall due, or can 
only secure such resources at 
excessive cost.

Investment risk
Risk of failures surrounding the 
investment activities carried out by 
AJ Bell Investments (AJBI). The risks 
specific to the AJBI entity include 
operational, reputational and 
conduct risks.

 ― Reputational damage.

 ― Potential customer detriment.

 ― Financial loss.

 ― Unable to meet obligations as they fall due.

 ― Operational risks.

 ― Reputational damage.

 ― Potential customer detriment.

The Group has robust systems and controls, and monitors all 
legal entities to ensure they have sufficient funds to meet 
their liabilities as they fall due.

Since the onset of COVID-19, increased market volatility has 
increased daily cash settlement activity and associated 
liquidity risk.

The Group continues to monitor trade settlement on both an 
intra-day and daily basis.

The Group continues to be a highly cash-generative business 
and to maintain sufficient cash and standby banking facilities 
to fund its foreseeable trading requirements. 

The Group maintains robust Investment Governance 
arrangements for decision-making in relation to the AJBI 
products and services. The performance of AJBI products 
and services is monitored on an ongoing basis for alignment 
with customer expectations and mandates, including through 
dedicated committees and by an independent Risk function.

Operational Risks are reviewed and monitored through AJBI’s 
Department Risk Committee (DRC). Any trading undertaken 
on the AJ Bell Funds is subject to a number of internal 
controls to minimise the risk of any operational losses.

As part of preparing the current ICAAP, the 
Board has considered the potential impact 
of three stress test scenarios, two for 
macroeconomic factors covering, a significant 
reduction in equity market values and negative 
Bank of England base interest rates with 
a further Group-specific, idiosyncratic stress 
test relating to a scenario whereby prolonged 
IT issues cause a reduction in customers. 
The Board has considered the ongoing impact 
of the COVID-19 pandemic and the UK 
Government’s remediation measures on UK 
base rates and economy in determining the 
stress test scenarios. The Board has also 
considered the management actions that 
could be taken in the event that the modelled 
scenarios crystallise.

The results have confirmed that the Group 
would be able to withstand the adverse 
financial impact of these three scenarios 
occurring simultaneously over the four-year 
assessment period, whilst retaining a surplus 
of capital over and above the Group’s regulatory 
requirements, with or without any management 
remediation actions.

The Group’s strategy and four-year financial 
forecasts were approved by the Board in 
September 2020. The Directors confirm that 
they have a reasonable expectation that the 
Group will be able to continue in operation 
and meet its liabilities as they fall due over 
the four-year period ending September 2024.

In accordance with provision 31 of the UK 
Corporate Governance Code 2018, the Board 
has assessed the viability of the Group, 
considering a four-year period to 
September 2024.

This assessment has been made considering 
the Group’s financial position and regulatory 
capital requirements in the context of its 
business model, strategy and four-year financial 
forecasts and in consideration of the principal 
risks and uncertainties, as detailed in the 
Strategic report on pages 4 to 45. The principal 
risks and uncertainties are those that may 
adversely impact the Group based on its 
business model and strategy and are derived 
from both the Group’s business activities and 
the wider macroeconomic environment in 
which the Group operates but does not control.

As an FCA-regulated entity, a continual 
assessment is undertaken by the Group to 
identify and quantify its principal risks and 
uncertainties. This process is known as the 
Internal Capital Adequacy Assessment Process 
(ICAAP) and uses a combination of techniques 
including stress-testing and scenarios to 
consider remote but plausible events to 
determine the capital requirements for the 
Group over a four-year period. The estimated 
capital required for the crystallisation of risks 
arising from its business activities is used 
to inform the Group’s regulatory capital 
requirements for the next 12 months. 
The estimated capital required for the 
crystallisation of risks arising from the wider 
macroeconomic environment is used to 
determine if the Group is able to maintain 
sufficient capital resources over its regulatory 
capital requirements (arising from its business 
activities) over the four-year assessment period.

44

The Strategic report was approved by the 
Board of Directors and signed on its 
behalf by:

Andy Bell
Chief Executive Officer
2 December 2020

45

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 GOVERNANCE

Chairman’s introduction

Board of Directors

Executive Management Board

Corporate Governance report

Nomination Committee report

Audit Committee report

Risk and Compliance Committee report

Directors’ Remuneration report

Directors’ report

Statement of Directors’ responsibilities

48

50

52

54

62

64

69

72

86

89

47

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AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONAJ BellAnnual report and financial statements 2020CHAIRMAN’S INTRODUCTION

DEAR SHAREHOLDER

I am pleased to introduce our Corporate 
Governance report which gives an overview 
of the governance structure and the oversight 
which has been maintained by the Board 
during the financial year which ended 
on 30 September 2020. This has been 
a particularly challenging period for many 
of our stakeholders and others, in light of 
the macro-economic conditions which have 
prevailed during the year. Firstly, with the 
uncertainty around Brexit, followed by that 
in relation to the General Election and, more 
recently, the unprecedented social and 
economic upheaval caused by the 
COVID-19 pandemic.

Les Platts
Chairman

“ A well‑embedded culture, 
which is founded on a 
clearly established purpose, 
principles and strategy, has 
enabled us to continue to 
deliver our strategic goals 
for the benefit of all our 
stakeholders in challenging 
macro‑economic times.”

The benefits of our commitment to maintain 
high standards of corporate governance, which 
is reflected in the robust framework which we 
have in place for the control and management 
of the Group, has enabled us to continue to 
deliver our strategy in the best long-term 
interests of our shareholders and other 
stakeholders in the face of what are 
unprecedented macro-economic conditions. 
Enhanced governance arrangements were 
introduced in order to monitor and react to 
the impact of the COVID-19 pandemic on the 
business and our stakeholders. During the 
height of the pandemic, this included daily 
meetings of the EMB and other key members of 
the senior management team, supported by the 
production of daily management information 
which monitored the impact on our key risks, 
the issue of daily updates to our people and 
regular updates to our customers and their 
advisers, all of which were overseen by the 
Board via a weekly call. 

I have highlighted below further examples of 
how we discharged our corporate governance 
responsibilities during the year. Further  
examples are set out elsewhere in this report. 

OUR PEOPLE

As a financial services business we were 
designated as an essential service by the 
Government and required by the Financial 
Conduct Authority to continue to provide 
services to our customers when the COVID-19 
‘stay at home’ lockdown restrictions were 
imposed in March 2020. The way in which our 
people responded to the related challenges 
was exceptional. I would personally like to take 

this opportunity to thank them all publicly on 
behalf of the Board for the contribution which 
they made, as a consequence of which we 
managed to continue to provide a full service to 
our customers and their advisers and maintain 
service levels throughout the peak tax year end 
period and beyond. 

During the year we established an Employee 
Voice Forum for the purpose of enabling our 
people to provide feedback directly to the 
Board and EMB on strategic business and 
stakeholder issues. Each meeting of the forum 
is comprised of a range of representatives 
from different parts of the business who are 
tasked with obtaining feedback from the wider 
workforce on the selected topic. The meetings 
of the forum are chaired by our Senior 
Independent Director, Laura Carstensen, who 
is also our nominated employee engagement 
director. The two topics considered by the 
forum during the year were CSR and Culture 
and Engagement. Following each meeting 
nominated members of the forum presented 
their findings to both the Board and EMB. 
Further details are set out on page 27.

Another highlight of the year was the further 
improvement in our rating in the Sunday Times’ 
Best Companies top 100 companies to work for 
survey. We entered the top 25 of the list for the 
first time, which reflects our focus on maintaining 
high levels of engagement with all of our people. 
This was especially pleasing, given the added 
challenge to engagement of having the majority 
of our people working from home for a significant 
part of the year. 

COMPLIANCE WITH THE UK CORPORATE 
GOVERNANCE CODE 

I am pleased to report that, having considered the provisions of 
the UK Corporate Governance Code 2018 (the ‘2018 Code’), the 
Board is satisfied that we have complied with the 2018 Code 
throughout the financial period which ended on 30 September 
2020, except as a consequence of (i) my remaining in office for 
more than 9 years from the date of first appointment to the 
Board and (ii) the omission to explain details of the actions we 
intended to take to consult with shareholders about the votes 
of less than 80% in favour of the concert party resolutions 
at the 2020 AGM when we announced the AGM results. 
As explained in the 2019 annual report, a succession plan has 
been put in place and the intention remains for me to step 
down from the Board at the 2022 AGM, which is expected to be 
held in January 2022. Details of progress with that succession 
plan are set out in the Nomination Committee report on page 
63. Further details of the actions taken to consult with 
shareholders about the concert party resolutions and a final 
summary of the impact of the feedback we received from 
shareholders on the votes is set out on page 57. 

The UK Corporate Governance Code 2018 is available on 
the Financial Reporting Council website at www.frc.org.uk. 
Details of how we have applied the main principles of the 
2018 Code and further information can be found as follows:

Section

Board leadership and Company purpose

Information on the Company’s Board and Senior leadership 
team, overview of the work undertaken to promote the long-term 
success of the Company and how the Board has considered 
stakeholders’ interests.

Division of responsibilities

Information on the governance framework of the Group.

Composition, succession and evaluation

Overview of the composition and evaluation process together with 
the report from the Nomination Committee on its work during the 
year on Board and Senior Executive composition and 
succession planning.

Page

54-57

58-59

60

Audit, risk and internal control

60-61

Overview of the framework for oversight of the Group’s financial 
reporting and risk management and internal controls together with 
the reports from the Audit Committee and Risk and Compliance 
Committee on the work undertaken during the year.

Remuneration

61

Report from the Remuneration Committee on overseeing the 
Group’s remuneration policies and practices, performance 
outcomes and annual report on remuneration.

OUR COMMUNITY

Our Wage War on COVID campaign to support 
our local and wider communities, which raised 
over £380,000 for charitable causes by way of 
salary sacrifice and donations from our people 
and customers, strongly reflected our culture. 
We also gave our people and customers the 
opportunity to nominate beneficiaries for the 
campaign. Further details are set out on page 31.

We made an early decision not to use the 
Job Retention Scheme or to otherwise take 
advantage of any Government support, 
including the deferral of VAT payments, which 
the business was eligible to receive. We did so 
because we considered it would have gone 
against our guiding principles and not have 
been socially responsible for us to take 
advantage of support that we did not need 
and in order to help relieve the burden on 
future generations. 

As announced in December 2019, we launched 
our innovative long-term CSR initiative, which 
we believe to have been the first of its kind, and 
which our shareholders approved at the AGM 
in January 2020. The aim of the initiative is to 
donate at least £10 million to charitable causes 
via the scheme, which involved the grant of 
share options to the AJ Bell Trust, a registered 

charity founded by our CEO, Andy Bell, and his 
wife Tracey Bell. Further details are set out on 
page 121.

Our CSR steering committee coordinates our 
charitable activities and the actions we take 
to reduce our impact on the environment. 
Key activities that the steering committee 
undertook during the year included maintaining 
oversight of the funds raised and distributed for 
our Wage War on COVID campaign, together 
with ensuring we achieved carbon neutral 
status by supporting an overseas project 
committed to renewable energy. Further  
details are set out on pages 30 to 32.

SECTION 172 DUTIES

This is the first time that the Board has been 
required to include a statement in the Strategic 
report on how we had regard to our duties 
under Section 172(1)(a) to (f) of the Companies 
Act 2006 when discharging our duties under 
Section 172. This was nowhere more evident 
than when maintaining oversight of the reaction 
of the executive management team to 
COVID-19, including the decision referred 
to above about not taking advantage of 
Government support, and also when we 
as a Board needed to directly balance the 
competing interests of different stakeholders 

when we approved the long-term CSR initiative. 
Further details are set out on pages 25.

EXTERNAL AUDITOR

I would also like to take this opportunity to 
welcome BDO LLP, as the Group’s external 
auditor for this financial year, who were 
appointed by the shareholders at the AGM 
in January 2020.

CONCLUSION

Our immediate focus in the ongoing 
unprecedented economic conditions, 
is to maintain and reinforce the culture of our 
business and the wellbeing of our people, 
whilst many of them are working remotely, and 
to continue to provide our usual high standard 
of service to our customers and their advisers. 
As a Board, we firmly believe that this approach 
will result in the delivery of greater long-term 
value for our shareholders.

Further details of how the Board has discharged 
its corporate governance responsibilities are 
set out elsewhere in this report. 

Les Platts
Chairman
2 December 2020

48

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Key

N Nomination Committee

A

Audit Committee

R

C

Remuneration Committee

Risk and Compliance Committee

D Disclosure Committee

Committee Chair

Les Platts
Chairman

APPOINTMENT DATE

January 2014

Andy Bell
Chief Executive Officer

APPOINTMENT DATE

co-founded AJ Bell in 1995

Michael Summersgill
Chief Financial Officer

APPOINTMENT DATE

May 2011

Laura Carstensen
Senior Independent Director

Simon Turner
Non-Executive Director

Eamonn Flanagan
Non-Executive Director

APPOINTMENT DATE

March 2018

APPOINTMENT DATE

July 2014

APPOINTMENT DATE

March 2018

SKILLS AND EXPERIENCE

SKILLS AND EXPERIENCE

SKILLS AND EXPERIENCE

SKILLS AND EXPERIENCE

SKILLS AND EXPERIENCE

SKILLS AND EXPERIENCE

Les, who is a Chartered Accountant, joined the 
Board as an independent Non-Executive Director 
in September 2008 and was appointed Chairman 
in January 2014. He had a 33 year executive 
career with Deloitte LLP where he was an audit 
partner, the practice senior partner in the North 
East and a UK board member. His clients 
included FTSE 100 and FTSE 250 companies in 
a range of sectors and he advised on strategic, 
financial, governance and risk matters. 

Les was influential in the development of listed 
plc level corporate governance policies and 
procedures at AJ Bell whilst it was still a private 
company. As Chairman, he ensures that the 
Board operates effectively and that there is both 
a constructive relationship with, and appropriate 
challenge to, the executive team. He believes that 
governance works best when the interests of all 
stakeholders are considered in strategy 
development and major decisions. 

In addition to his work at AJ Bell, Les was 
a director and vice chairman of Leeds Building 
Society until December 2018 and is the honorary 
treasurer of Lancashire County Cricket Club. 
Les was appointed as acting chair of Lancashire 
County Cricket Club during the year and stepped 
down from the role on 9 November 2020.

The 2018 Corporate Governance Code, which 
applied to AJ Bell with effect from 1 October 
2019, provides that the chairman should not 
remain in post beyond nine years from their 
first appointment to the Board. This matter is 
addressed on page 60.

Andy co-founded AJ Bell in 1995, after having 
spent a number of years working within the 
financial services sector. Having graduated from 
Nottingham University in 1987 with a first class 
degree in mathematics, he qualified as a Fellow 
of the Institute of Actuaries in 1993 and has built 
AJ Bell into one of the UK’s largest online 
investment platforms.

Andy’s early career shaped his thinking about the 
importance of developing propositions that truly 
meet customer needs, spending much of his 
time working closely with customers and their 
financial advisers. His involvement in the pricing 
of insurance and long term savings products 
informed his view that value for money is a key 
ingredient of any financial services proposition.

As AJ Bell has grown, Andy’s focus has gravitated 
to developing strategy, managing the business 
and crucially, ensuring that AJ Bell’s primary 
purpose, vision and culture are engrained in 
the business.

Andy believes that a strong and effective 
governance framework is one of the most 
important foundations on which to successfully 
grow a business. This approach to governance 
has stood the test of time as AJ Bell has grown 
from being a small enterprise to a FTSE 250 
listed company. 

Andy wrote The DIY Investor, which is now in its 
second edition and set up a charitable trust, 
the AJ Bell Trust in 2011.

Michael joined AJ Bell in 2007 and was appointed 
as Chief Financial Officer in 2011. Michael studied 
economics at the University of Sheffield, 
completed the Transition to General 
Management programme at INSEAD business 
school and is a Fellow of the Association 
of Chartered Certified Accountants.

In addition to overseeing the financial 
management of AJ Bell, Michael is also 
responsible for operational aspects of the 
business. His key focus day-to-day is to ensure 
that AJ Bell’s finances and operations provide 
a solid foundation for the continued growth 
of the business. 

Identifying those areas that require investment 
is a high priority for Michael. The combination 
of his financial and operational responsibilities 
allow him to maintain a hands-on approach 
in delivering large change initiatives. 
Recent examples of such initiatives include 
the move to a new head office in Manchester, 
the relocation of the Group’s stockbroking 
operation to Manchester and the IPO that saw 
the business list on the Main Market of the 
London Stock Exchange.

Michael’s main outward-facing role is shareholder 
engagement. Michael meets regularly with 
the Group’s key shareholders to ensure they 
are updated on the Group’s strategy and 
performance, whilst also providing the Board 
with clear feedback from the Group’s 
key shareholders.

Laura became a Non-Executive Director of AJ Bell 
in March 2018 and was appointed as Senior 
Independent Director in April 2018. 

Simon has impressive broad experience, initially 
as a senior executive and, subsequently, for 
18 years as a non-executive director. 

Laura had been an equity partner in Slaughter 
and May, a leading City law firm, until 2004 and 
has since held numerous national level public 
appointments and gained boardroom 
experience as a non-executive director and 
chair of both listed and private companies. 
Currently she is chair of AIM-listed financial 
services business, Appreciate Group plc, 
formerly Park Group plc. 

Previous roles have included serving as 
a non-executive director and chair of the values 
and ethics committee of The Co-operative 
Bank plc, as deputy chair of the Competition 
Commission (now Competition and Markets 
Authority) and as a Commissioner of the Equality 
& Human Rights Commission. 

This diversity of experience – spanning the City, 
the public sector and corporate boardrooms 
– has provided an unusually rich mix of 
experience, approaches and networks. 

Laura is adept at developing strategy in complex 
operating environments and has developed 
particular expertise in relation to values-driven 
branding, strategic external engagement and 
business-embedded corporate social 
responsibility, all of which provides 
valuable insights. 

In his executive career, Simon was the managing 
director of Philips Consumer Electronics in the UK 
and group managing director at Dixons Retail for 
over ten years with wide responsibility in the UK 
and Europe. These roles have given him strong 
insights into process change resulting in, not just 
lower costs, but a much improved customer 
experience, and given him a passion for 
improving customer service. 

As a non-executive director, he has previously 
served on the boards of Yorkshire Building 
Society, where he chaired the remuneration 
committee, and Allied Irish Bank UK, where he 
was deputy chair of the risk committee. 
Simon also served on the audit committee of 
both boards. This gave him strong insights into 
all governance issues within the financial services 
sector. Although not a risk specialist by training, 
Simon has strong insights into risk and 
risk governance. 

He has also served on the boards of several 
international internet businesses which has added 
to his knowledge of both online and traditional 
marketing and customer communications. 

This, combined with his extensive management 
experience, means that Simon contributes widely 
to AJ Bell, with a particular focus on digital 
marketing, IT change and strategy.

Eamonn is a Fellow of the Institute of Actuaries, 
having qualified at Royal Insurance, before 
moving to the capital markets where he was 
director and head of European insurance at 
a leading investment bank. He co-founded Shore 
Capital Markets, a respected independent 
securities business, where he was a director. 

His time as a financial analyst provided Eamonn 
with considerable experience of analysing the 
business and financial models of companies 
across various financial sectors. This period 
also provided Eamonn with the opportunity to 
observe and analyse how companies within 
all financial sectors responded to changes in 
regulation, accounting standards and strategic 
focus, whilst, at the same time, delivering good 
and appropriate outcomes for customers. 

All of this has proved invaluable to his roles as 
a Non-Executive Director of AJ Bell, whose Board 
he joined in March 2018, and as Chair of both the 
Audit Committee and the Disclosure Committee. 

Eamonn was appointed as an independent 
non-executive director of AIM-listed legacy 
acquisitions/management and program 
partnering services provider, Randall & Quilter 
Investment Holdings Ltd, with effect from 1 June 
2020 and of FTSE main market listed life and 
pensions policies administrator Chesnara plc, 
with effect from 1 July 2020. Previously Eamonn 
was a non-executive director of a number of 
subsidiaries of Jardine Lloyd Thompson Group, 
the global insurance broker, and stepped down 
from these roles during the year. Eamonn retains 
an advisory role within Shore Capital.

COMMITTEE MEMBERSHIP

COMMITTEE MEMBERSHIP

COMMITTEE MEMBERSHIP

COMMITTEE MEMBERSHIP

COMMITTEE MEMBERSHIP

COMMITTEE MEMBERSHIP

N    R   C

 D

 D

N    R   A   C

N    R   A   C

N    R   A   C    D

50

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The management expertise and experience of each of the members 
of the Executive Management Board, other than the Chief Executive Officer, 
Andy Bell, and Chief Financial Officer, Michael Summersgill, is set out below:

Fergus Lyons
Managing Director,  
AJ Bell Investcentre

Charles Galbraith
Managing Director, 
AJ Bell Youinvest

Mo Tagari
Chief Technology Officer

Roger Stott
Group Finance Director

Louis Petherick
Chief Risk Officer

Christopher Bruce Robinson
Group Legal Services Director
and Company Secretary

SKILLS AND EXPERIENCE

SKILLS AND EXPERIENCE

SKILLS AND EXPERIENCE

SKILLS AND EXPERIENCE

SKILLS AND EXPERIENCE

SKILLS AND EXPERIENCE

Fergus worked at Bank of Ireland for over 20 years 
before joining AJ Bell in September 2000. 
Since then he has worked in many areas of the 
business, including Commercial, Operations 
and Technology Services, and is currently the 
Managing Director of AJ Bell Investcentre. 
Fergus is also responsible for AJ Bell’s investment 
and Platinum SIPP and SSAS products. 

His experience at AJ Bell and before has led 
to a strong belief in the power of focus on 
exceptional customer service – he believes in 
truly putting the customer at the heart of what 
AJ Bell does. 

He also brings a deep understanding of the 
UK advised platform market and plays a key 
hands-on role in developing and maintaining 
key adviser relationships. 

Charles has over 30 years’ experience in 
stockbroking and investment platform 
businesses in both the retail and institutional 
arenas. Before joining AJ Bell, he held a range 
of advisory, marketing and operational roles in 
various City stockbroking firms and was the 
managing director of Lloyds Bank Stockbrokers 
Limited, which included responsibility for the 
bank’s retail stocks and shares ISA business. 

He joined AJ Bell in 2007, when the business he 
was running as managing director, Lawshare 
(now AJ Bell Securities), was acquired by AJ Bell. 
Following the full integration of the stockbroking 
business within AJ Bell, Charles’s primary focus 
in his current role as the Managing Director of 
AJ Bell Youinvest has been on developing the 
scope and size of AJ Bell Youinvest, the Group’s 
D2C retail product. 

He is also responsible for the institutional 
stockbroking part of AJ Bell’s business and 
AJ Bell Media. 

He brings deep experience of the UK investment 
platform market, customer requirements 
and business opportunities within 
a regulated environment. 

Mo has 20 years of global industry experience, 
predominantly within large investment banks 
in London, Mumbai, Hong Kong and Singapore.

Mo brings hands on and in-depth technical 
experience within the financial services sector 
including building and sustaining large global, 
diverse teams driving digital, engineering and 
cultural transformation across multiple 
business lines. 

Mo started his career in Cambridge at EMBL-EBI, 
leveraging his BSc in Genetics and MSc in 
Software Engineering. 

Mo moved into financial services in 2004 at 
Morgan Stanley London, building out platforms 
for a global operations user base within Prime 
Brokerage which led to opportunities in Mumbai 
and Hong Kong where he built out and managed 
the Securities Lending platform. He subsequently 
moved to Singapore as the APAC Head of Equity 
Finance and Synthetics IT at Barclays Capital, 
before returning to Hong Kong as the Head 
of APAC Prime Brokerage Technology. 
Immediately prior to joining AJ Bell, Mo served 
as Asia CTO for Wealth Management at JP Morgan 
Hong Kong.

Roger joined AJ Bell in July 2008, having qualified 
as a Chartered Accountant with KPMG in 1990 
and then moved on to hold a number of senior 
in-house finance roles. 

Roger has extensive experience within the 
financial services sector as a result of having 
specialised in retail stockbroking for over 
20 years. This included seven years as the finance 
director of a well-known stockbroker between 
1999 and 2006, having joined that company at 
start-up and taken it through a successful MBO 
and subsequent sale. 

During his time at AJ Bell he has held a wide 
range of roles, including Group Risk Director and 
Chief Risk Officer, and has been responsible for 
AJ Bell’s Internal Capital Adequacy Assessment 
Process (ICAAP) since 2008. 

He was appointed to his current role as Group 
Finance Director in November 2014. This includes 
responsibility for AJ Bell’s financial management 
systems and controls and its Commercial 
Finance function. 

He is also responsible for the management 
of AJ Bell’s white label third-party 
SIPP relationships. 

He brings an in-depth knowledge of the 
financial and operational activities of the 
business and its risk management and related 
governance practices.

Louis has extensive experience of risk and 
regulatory environments, which he gained from 
the senior risk, compliance and conduct roles 
that he held before he joined AJ Bell in 
September 2016. This included time spent at 
HSBC Bank, where he was part of the executive 
team for Marks & Spencer Bank and the HSBC 
Regulatory Compliance leadership team for the 
UK, and at the Co-operative Bank, where he was 
head of regulatory advice. 

Louis began his career at AJ Bell as Group Risk 
and Compliance Director, before being appointed 
as Chief Risk Officer in July 2017. As Chief Risk 
Officer he has responsibility for the risk, 
compliance, data protection and financial crime 
functions within AJ Bell. Additionally he is the key 
contact for the FCA, AJ Bell’s main regulator, and 
the ICO. 

His in-depth knowledge of the risk and regulatory 
environments within which AJ Bell operates and 
the related internal governance practices and 
procedures, and practical approach, brings 
a balanced risk and compliance focus.

Bruce joined AJ Bell in October 2012 as Group 
Legal Services Director and Company Secretary, 
having previously acted as one of AJ Bell’s 
external legal advisers for around ten years. 
Before joining AJ Bell, Bruce spent 20 years in 
private practice as a corporate and commercial 
lawyer, initially with Mace & Jones, and then 
followings their merger in 2011, with 
Weightmans LLP. 

Bruce specialised in private company mergers 
and acquisitions, group reorganisations, joint 
ventures, share option schemes and shareholder, 
investment and collaboration agreements. 
During his time in private practice Bruce 
developed a broad range of corporate and 
commercial legal knowledge, including company 
law and constitutions, as well as specific 
knowledge of the corporate and commercial 
aspects of the AJ Bell business. This included 
advising on the reorganisation of the business 
which resulted in the establishment of what is 
now AJ Bell plc as the holding company of the 
Group in 2004, the acquisition of AJ Bell 
Securities Limited in 2007 and the establishment 
of the Group’s initial share incentive schemes. 

Whilst at AJ Bell he has developed a more 
in-depth knowledge of the business, including its 
internal corporate governance structures, so is 
well placed to advise the Board on governance 
related matters. 

52

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The Board oversees the setting of objectives for 
the members of the EMB which are aligned with 
the Group’s high-level strategy and long-term 
vision and monitors progress with their delivery 
at Board meetings. 

There are certain powers and financial limits 
sitting alongside those powers, which are 
reserved to the Board because their exercise 
is considered to be of overriding importance 
and significance to the Group. Those reserved 
powers, details of which are set out on the 
website at www.ajbell.co.uk, are reviewed 
each year by the Board. 

Although a wide range of the Board’s powers 
and authorities are delegated to the CEO, 
the Board retains ultimate responsibility and 
authority for their exercise. Each member of the 
Board acts in a way which they consider to be 
in the best long-term interests of the Group and 
in compliance with their duties under sections 
170 to 177 of the Companies Act 2006.

All of the members of the Board are expected 
to attend all meetings of the Board, the Board 
Committees on which they serve and the AGM. 
If any member of the Board is not able to attend 
a meeting, they are given the opportunity 
to provide feedback on the matters under 
consideration via the chair of the relevant 
body in advance of the meeting. They are also 
expected to devote such time to the affairs of 
the Group as is necessary to enable them to 
perform their duties as Directors. The Company 
Secretary attends all meetings as secretary to 
the Board. Other members of the senior 
management team, external advisers and key 
suppliers are also invited to attend Board 
meetings to present items of business and 
provide insight into strategic issues 
and relationships.

The Board has 10 scheduled meetings each 
year and arranges additional meetings as and 
when required. The Board held four additional 
meetings during the last financial year, plus 
a number of video and telephone conference 
calls. Due to the impact of COVID-19, the Board 
held a number of virtual meetings. In addition, 
the Chairman and the Non-Executive Directors 
each spent time on-site meeting with 
management and other employees prior to the 
onset of COVID-19, for example, by attending 
our annual managers’ day, breakfast briefings 
and other staff social events and sitting in on 
some day-to-day business meetings. The extent 
that the members of the Board could do so by 
being physically present was restricted this year 
by the impact of COVID-19. One new event 

which was attended this year was a knowledge 
sharing/networking event, at which a number 
of our people made back-to-back five minute 
presentations to the Board and EMB on their 
roles within the business. These activities 
provide the Board with valuable insight into 
the operation and culture of the business 
which has a positive impact on the quality of 
discussions at Board meetings and decision-
making generally. 

Member

Les Platts
Chairman

Andy Bell
Chief Executive Officer

Michael Summersgill
Chief Financial Officer

Laura Carstensen
Senior Independent Director

Simon Turner
Non-Executive Director

Eamonn Flanagan
Non-Executive Director

Attended 
meetings

 14/14
 14/14
 14/14
 13/14
 14/14
 13/14 

All other significant commitments and potential 
conflicts of interest which a Director may 
have are required to be disclosed before 
appointment and on an ongoing basis, and 
arrangements are put in place, as and when it 
is considered appropriate, to manage conflicts, 
including any which result from significant 
shareholdings. Any additional external 
appointments require prior approval. 
During the year the Board approved two new 
external non-executive appointments for 
Eamonn Flanagan, neither of which was 
considered to be significant in terms of 
commitment or shareholding.

Except as stated in note 29 of this report, no 
Director has, or has had, any material interest 
in any contract or arrangement with the Group 
during the year. 

The Group maintains what the Board considers 
to be appropriate insurance cover in respect 
of legal action against the Directors.

The Board has delegated responsibility for the 
oversight of whistleblowing to the Risk and 
Compliance Committee. Details of the related 
oversight arrangements are set out in the 
Committee’s report on page 70. The Board 
reviewed the Group’s anti-bribery and 
corruption policy and modern slavery policy 
during the year.

BOARD LEADERSHIP AND COMPANY 
PURPOSE
An effective Board

The role of the Board is to provide effective and 
entrepreneurial leadership of the Group for the 
purposes of promoting long-term sustainable 
success, generating value for shareholders and 
contributing to wider society.

The Board is responsible for leading and 
controlling the Group and has overall authority 
for the management and conduct of AJ Bell’s 
business, strategy and development. 
The Board is also responsible for ensuring the 
maintenance of a robust system of internal 
controls and risk management (including 
financial, operational and compliance controls) 
and for reviewing the overall effectiveness of 
the systems in place, as well as for the approval 
of any changes to the capital, corporate and 
management structure of the Group. The Board 
is collectively responsible to shareholders for 
protecting their interests and promoting the 
long-term sustainable success of the business.

At the heart of our business is a clear and 
succinct purpose, we help people to invest. 
We want to make investing as easy as possible 
for our customers to enable them to invest in 
the lives they want to live and ultimately to 
realise their financial goals. The underlying 
values of our business are set out in our guiding 
principles, which inform everything we do. 
Our strategic drivers are the critical 
components that determine the success of our 
strategy. These are: our customers, our people, 
our technology, growth and finance and 
assurance. Our purpose, guiding principles and 
strategy all define and shape our culture.

The Board reviews strategy annually during 
a dedicated business planning process with 
a view to promoting the long-term success of 
the Group. During the course of that business 
planning process, the Board reviews our 
purpose and guiding principles and is required 
to satisfy itself that these are aligned with our 
culture. In order to monitor our culture on 
an ongoing basis, we introduced a culture 
dashboard this year, which identified the core 
characteristics of our culture and created 
a benchmark for the purpose of enabling the 
Board to monitor future changes. The intention 
is for the culture dashboard to be presented to 
the Board bi-annually on an ongoing basis in 
order to enable us to track any changes.

54

KEY BOARD ACTIVITIES

STRATEGY

PERFORMANCE

 ― Oversight of annual business planning process

 ― Approval of final and interim dividend payments in accordance 

 ― Approval of the strategy for FY21

 ― Consideration of current and future technology initiatives

 ― Review and approval of the product propositions for 

AJ Bell products

 ― Analysis of recent developments in the advised and D2C 

platform markets

with the Group’s dividend policy

 ― Review and approval of revisions to the Group’s treasury 

policy statements

 ― Review of the information provided in the monthly reports 

on business performance

 ― Oversight of financial performance against the budget and 

market expectations

RISK MANAGEMENT

CULTURE AND GOVERNANCE

 ― Approved the Group’s risk framework and appetite

 ― Review and approval of a £10m long-term CSR initiative 

 ― Review and approval of Group Risk Management Policy

 ― Engagement with staff via two employee voice forums and 

 ― Challenge and approval of the Group’s ICAAP

 ― Receipt and review of CASS reports

 ― CASS training provided by an external firm

 ― Oversight of operational measures in response to the COVID-19 

UK national lockdown

the employee survey

 ― Meetings with key suppliers

 ― Review and approval of a dashboard to monitor culture

 ― Review and refresh of the annual Board calendar

 ― Evaluation of the Board and its committees

 ― Oversight of the transition to working with new 

external auditors

Relations with stakeholders

Our business strategy document, which is 
reviewed by the Board each year as part of the 
annual business planning process, identifies 
our key stakeholders with whom the Board 
endeavours to engage so the Board is aware 
of their views and can take them into account 
as part of its decision-making processes. 

The Board recognises the importance and 
benefits of engaging with shareholders and 
other stakeholders, and has a strong history 
of doing so. This year, as a consequence of the 
impact of COVID-19, the Board has in some 
cases had to engage with its stakeholders in 
different ways. 

Our key stakeholders and the principal 
engagement activities undertaken by, or on 
behalf of the Board, during the year are set out 
within the Strategic report on pages 22 to 24. 

OUR STAKEHOLDER GROUPS

The Board has identified four key stakeholder groups: 

Our shareholders

OUR 
STAKEHOLDERS

Our customers and 
their advisers

Our other 
stakeholders

Our people

See more on our stakeholder engagement activities on pages 22 to 24.

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Workforce engagement

Relations with shareholders

In line with the requirements of the 2018 Code, 
our Employee Voice Forum was established as 
the primary engagement mechanism between 
the Board, EMB and the wider workforce. 
The forum comprises employee representatives 
from across the business and is chaired by 
Laura Carstensen, our designated Non-
Executive Director responsible for engagement 
with our workforce. The forum meets twice 
a year to consider key topics that affect the 
Group, canvassing views and opinions from 
their colleagues. Further details of the 
presentations and feedback from the first two 
meetings are set out in the Our people section 
of the Strategic report on page 27.

As well as the Employee Voice Forum the Board 
and EMB also engaged with the wider workforce 
during the year via existing channels, including 
our CEO’s bi-annual ‘town hall’ talks and regular 
business updates, leadership videos posted on 
our intranet and informal open forums such as 
breakfast briefings with other members of our 
senior management team. As referenced above, 
a knowledge sharing and networking event was 
introduced this year, at which a number of 
our people made back-to-back five minute 
presentations to the Board and EMB on their 
roles within the business. This proved to be 
a valuable engagement event which the Board 
will look to build on next year.

Whistleblowing arrangements are in place to 
enable our staff to raise concerns in confidence. 
As stated above, the Risk and Compliance 
Committee monitors the operations of the 
whistleblowing arrangements, with the 
ability to escalate matters to the Board if 
considered necessary. The Board reviews the 
operation and effectiveness of these 
arrangements annually. 

The Board is committed to proactive and 
constructive engagement with the Company’s 
investors and is keen to ensure that shareholder 
views are understood. A prime example is 
set out in the next section, which contains 
details of how we obtained feedback from 
shareholders on the concert party resolutions 
which were passed at the 2020 AGM.

In addition to providing regular trading 
updates to the market, the Company has 
a comprehensive investor relations programme 
to ensure that the market, including sell-side 
analysts, investors and proxy voting advisers, 
understand the Company’s strategy 
and performance. 

The Chief Executive Officer and Chief Financial 
Officer, supported by the Head of Investor 
Relations, engage with analysts and investors 
regularly through meetings and presentations, 
particularly following the publication of the 
Company’s interim and full year results. 
The Chairman and other Non-Executive 
Directors are also available to meet with 
shareholders as required. The Chief Executive 
Officer also made a video presentation on 
the interim and full year results, which was 
published on our website and primarily aimed 
at our retail shareholders.

Feedback is sought directly from analysts and 
investors after all meetings held. This feedback 
is shared with the Board on a regular basis and 
is supplemented by frequent updates from our 
corporate broker, Numis Securities Limited 
(Numis), which provides insights into current 
market perception of the business and wider 
platform market. Numis also shares its views 
with the Board on share price performance, 
recent trading activity and changes to the 
composition of the shareholder register.

The AGM also provides the Board with an 
opportunity to communicate directly with, 
and answer questions from, both retail and 
institutional shareholders. All Directors were 
present and available for questions at the 
AGM in 2020 with the exception of one director 
who was unable to attend because of 
personal circumstances.

In March, the impact of COVID-19 meant that 
our investor engagement activities switched to 
being fully virtual. Since then, all meetings have 
been held remotely and a planned investor site 
visit to our Manchester head office was replaced 
by an online investor presentation in 
September 2020. This shift has enabled us 
to continue engaging directly with investors, 
ensuring that the Board continues to be 
informed of their views. 

The use of technology has also enabled 
management to meet a number of potential 
investors from outside the UK. This has helped 
diversify our shareholder register slightly in 
the year, with a number of overseas investors 
having acquired shares in the business, 
particularly in the US. 

An overview of our investor relations 
programme is detailed below. In addition to the 
formal programme, the management team 
engages with analysts and investors throughout 
the course of the year.

CALENDAR OF EVENTS IN FY20

Q1

 ― Full-year trading update announced
 ― Annual results announced
 ― Investor roadshow and 

analyst presentations
 ― Annual Report published
 ― CEO video presentation on website

Q2

 ― Q1 trading update announced
 ― Engagement with shareholders and 

proxy advisers prior to AGM

 ― AGM
 ― Engagement with key 

institutional shareholders

Q3

 ― Q2 trading update announced
 ― Interim results announced
 ― Interim results investor roadshow 

and analyst presentation 
(held virtually)

 ― CEO video presentation on website
 ― Post-AGM shareholder engagement

Q4

 ― Q3 trading update announced
 ― Online investor presentation 

to update the market on the AJ Bell 
platform propositions

The Company’s website has a dedicated 
investor relations section which includes details 
of AJ Bell’s investment case along with the 
Annual Report and Accounts, historical 
financial reports and presentations, regulatory 
announcements, financial calendar, analyst 
consensus and other important 
shareholder information.

The outcome of the above was that no change 
has been made in the scope of the market 
purchase authority being sought from 
shareholders at the 2021 AGM, it remained 
at 10% in line with Investment Association 
guidelines, but a clearer explanation of the 
proposed AGM resolutions has been set out 
in the notice of AGM. 

In addition, we also received feedback to the 
effect that some shareholders objected to 
the extent of the authority obtained for the 
allotment of shares and the incorporation 
of an authority for political donations of up 
to £50,000. 

Having taken account of that feedback, the 
Board has:

 ― reduced the scope of the authority being 

sought in relation to the allotment of shares 
from two-thirds to one-third of the issued 
share capital; and

 ― as the authority for political donations 

had only been sought for technical reasons 
and as the Board has no intention of 
making any political donation, decided 
that a mirror authority will not be sought 
this year.

The Board welcomed the opportunity to 
engage with our shareholders on this matter 
and would like to thank those who responded 
for having done so. 

AGM Concert Party resolutions

In order to understand the reasons for the 
majority votes in favour of the three concert 
party waiver resolutions at the 2020 AGM 
being less than 80% (albeit by only 0.49%), the 
original intention in relation to institutional 
shareholders had been to seek feedback on the 
matter from the representatives of 20 key 
institutional shareholders who would be invited 
to attend a meeting with the Chairman, Les 
Platts, and Senior Independent Director, Laura 
Carstensen. However, as a consequence of the 
impact of COVID-19, it was not possible to 
arrange that meeting, so feedback was instead 
obtained remotely. In addition, direct feedback 
was obtained from a number of our AJ Bell 
Youinvest retail customers who are 
shareholders, either by telephone or email. 
The outcome was that shareholders had voted 
against the resolutions (i) as a matter of policy, 
and not because of the specific circumstances 
in which the resolutions had been proposed 
(ii) in relation to the share buyback related 
resolution, because they did not agree with the 
Association of British Insurers guideline on the 
main buyback resolution to which it applied 
and (iii) in the case of some retail shareholders, 
because they had not fully understood the 
nature and effect of the resolutions. 

As a consequence of the above, and it presently 
being considered unlikely that any concert 
party waiver resolutions will be proposed at 
future general meetings, as the concert party 
to which they related now holds less than 30% 
of the voting rights, the Board concluded that 
in relation to future AGMs it would:

 ― review the level of the authority it will 

seek in relation to the market purchase 
of ordinary shares to take account of the 
feedback received; and

 ― endeavour to explain the nature and effect 
of all of the proposed resolutions in a way 
which can be more readily understood 
by shareholders.

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GOVERNANCE FRAMEWORK

BOARD

Nomination 
Committee
Chair: Les Platts

Remuneration 
Committee
Chair: Laura Carstensen

Audit 
Committee
Chair: Eamonn Flanagan

Risk and  
Compliance Committee
Chair: Simon Turner

Disclosure 
Committee
Chair: Eamonn Flanagan

CHIEF EXECUTIVE OFFICER

EXECUTIVE MANAGEMENT BOARD

Treasury Committee

Investment Committee

Executive Management 
Assurance Committee

Strategic Portfolio 
Management Committee

DIVISION OF RESPONSIBILITIES

There is a clear division of responsibilities 
between the Chairman, Les Platts, who 
was considered to be independent upon 
appointment, and the CEO, Andy Bell. 
This is set out in writing in their respective 
terms of reference which have been approved 
and are reviewed annually by the Board. 

At the year end, the Board was comprised of 
the Non-Executive Chairman, two Executive 
Directors and three Non-Executive Directors. 
A formal review of the independence of the 
three Non-Executive Directors was undertaken 
during the year which considered relevant 
issues, including the number and nature of their 
other appointments, any potential conflicts 
of interest which they had identified and 
their length of service. Their individual 
circumstances were also assessed against 
independence criteria, including those set out 
in the 2018 Code. The outcome of the review 
was that they were all considered to be 
independent in character and judgement and, 
as a consequence, the Board continued to be 
comprised of a majority of independent 
non-executive directors.

The Board believes the current structure of the 
Board to be appropriate and that no single 
individual or group dominates the decision-
making process. As discussed within the 
Nomination Committee report, further 
succession plan discussions took place at 
the start of the year and recruitment has 
commenced for an additional two Non-
Executive Directors to further strengthen 
the Board.

There were no new appointments to the Board 
during the year. 

The Board is satisfied that the Chairman and 
each of the Non-Executive Directors devote 
sufficient time to their duties.

The terms and conditions of appointment of 
each of the Chairman and the Non-Executive 
Directors are available for inspection during 
normal business hours at the Company’s 
registered office and at the AGM for 15 minutes 
before and during the meeting. In light of the 
current COVID-19 restrictions, any shareholder 
wishing to review will need to make an 
appointment in order to do so. Details of how 
shareholders can do so will be set out in the 
notice of the 2021 AGM.

Role of the Chairman

The Chairman is responsible for the leadership 
and overall effectiveness of the Board. 
The Chairman sets the agenda for each meeting 
of the Board in conjunction with the Company 
Secretary, in line with the annual calendar 
agreed by the Board. The Chairman manages 
the meeting timetable, promotes open and 
effective discussion and challenge at meetings 
and creates an environment in which all of the 
participants feel comfortable. The Chairman 
also meets regularly with the Senior 
Independent Director and Non-Executive 
Directors and separately with the CEO outside 
of formal meetings.

Board Committees

The Board has five main committees: the 
Nomination Committee, Remuneration 
Committee, Audit Committee, Risk and 
Compliance Committee and the Disclosure 
Committee. The terms of reference for each 
committee are available on the Group’s website 
at www.ajbell.co.uk. 

Board support and the role of the 
Company Secretary

The Board and Board Committees receive 
accurate, clear and up-to-date information in 
sufficient time for them to review it before each 
meeting and are provided with sufficient 
resources to discharge their respective duties.

The Directors have access to independent 
professional advice at the Group’s expense, 
as well as to the advice and services of the 
Company Secretary, Bruce Robinson, 
who advises the Board on corporate 
governance matters. 

The role of the Company Secretary is to 
ensure that all Board and Board Committee 
procedures are complied with and to advise 
on corporate governance and related 
regulatory compliance. In addition, the 
Company Secretary is responsible for the 
provision of legal advice and support to all 
of the members of the Board as and when 
required. The Company Secretary is also 
responsible for ensuring that Board and Board 
Committee members receive clear and accurate 
information and papers in a timely manner 
and that the minutes of meetings clearly 
record the discussions held and the reasons 
for decisions.

Details of the roles and responsibilities of 
the Committees, other than the Disclosure 
Committee, are set out in the sections following 
this report. The Disclosure Committee is 
responsible for the review and implementation, 
on an ongoing basis, of the Group’s disclosure 
policy to ensure it addresses our ongoing 
compliance with the Disclosure Guidance and 
Transparency Rules, Listing Rules and 
Prospectus Rules and the Market Abuse 
Regulation. It is also responsible for ensuring 
that the disclosure policy is properly 
communicated within the business. 
The Disclosure Committee meets as and 
when required.

The day-to-day management of the Group 
is delegated by the Board to the CEO, who 
is supported by the EMB, which he chairs. 
The day-to-day management of operations 
is delegated to the EMB. The CEO and the 
EMB exercise their respective delegated 
responsibilities within the confines of the risk 
and control framework set by the Board. 
We consider that this simplified management 
structure more effectively enables the Board to 
ensure that its governance responsibilities are 
properly discharged. The EMB sub-delegates 
certain authorities to the:

 ― Executive Management Assurance 

Committee (EMAC), which has oversight 
responsibility for all the assurance 
functions within the Group, including 
regulatory compliance and risk 
management, but excluding external 
and internal audit

 ― Investment Committee, which has 

oversight responsibility for the investment 
products manufactured by the Group and 
associated investments services

 ― Treasury Committee, which has delegated 
responsibility for the management of cash 
funds held on behalf of customers, as well 
as the Group’s corporate funds and the 
approval of eligible counterparties 
including those on the panel for our 
new Cash savings hub

 ― Strategic Portfolio Management 

Committee, which has responsibility for 
oversight of the allocation of IT business 
change resource. It was agreed during the 
annual review of our corporate governance 
structure by the Board in September 2020, 
that this committee would cease to form 
part of that structure.

Role of the Senior Independent Director 

The Senior Independent Director, Laura 
Carstensen, provides a sounding board for 
the Chairman and, if necessary, acts as an 
intermediary for the other Non-Executive 
Directors. The Senior Independent Director 
is also available for communication with 
shareholders where normal lines of 
communication via the Chairman, CEO and 
Chief Financial Officer are not successful 
or where it is considered more appropriate. 
The Senior Independent Director also leads 
the annual appraisal of the Chairman by the 
Non-Executive Directors.

Role of Executive Directors

The CEO, Andy Bell, is responsible for the 
leadership and management of the business 
within the scope of the authorities delegated to 
him by the Board. The CEO must exercise those 
authorities to achieve the strategic objectives 
set by the Board, implement Board decisions 
and ensure that the Group complies with all of 
its regulatory and legal obligations. The CEO is 
also responsible for communicating the views 
of the senior management team on business 
issues to the non-executive members of 
the Board.

The role of the Chief Financial Officer, Michael 
Summersgill, as the other Executive Director 
who is a member of the Board, is to add 
a commercial and internal perspective to 
discussions at Board meetings and to support 
the CEO in communicating the views of the 
senior management team on business issues 
to the non-executive members of the Board. 
The Chief Financial Officer is responsible for 
oversight of the development of the Group’s 
strategy and leading the financial management 
and operational aspects of the business.

Role of Non‑Executive Directors

The Non-Executive Directors, Laura Carstensen, 
Eamonn Flanagan and Simon Turner, help to set 
the strategy for the business, offer specialist 
advice, constructively challenge the Executive 
Directors and scrutinise the performance of the 
EMB in relation to the delivery of that strategy 
and the personal objectives which are set for 
the individual members of the EMB, the 
implementation of Board decisions and 
compliance with the Group’s regulatory 
and legal obligations.

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Board and Directors

Board induction, training 
and development

CORPORATE GOVERNANCE REPORT CONTINUED

COMPOSITION, SUCCESSION AND 
EVALUATION 
Role of the Nomination Committee

The Board has established a Nomination 
Committee, which has delegated responsibility 
for reviewing the leadership needs of the 
business to ensure it can continue to succeed in 
the marketplace. Further details of the work of 
the Committee are set out on pages 62 and 63.

Succession planning

This falls within the scope of the responsibilities 
of the Nomination Committee. Further details 
of the work of the Committee in that regard are 
set out on page 63.

Length of service of the Chair and 
Non‑Executive Directors

Under the provisions of the 2018 Code, the 
Chairman should not remain in post beyond 
nine years from the date of their first 
appointment to the Board. That period can, 
however, be extended for a limited time 
to facilitate effective succession and the 
development of a diverse board, if the Chairman 
was an existing Non-Executive Director on 
appointment. As Les Platts was appointed 
to the Board as a Non-Executive Director on 
15 September 2008 and assumed the role 
of Chairman on 1 January 2014, the Group is not 
currently compliant with that provision. As was 
reported last year, a succession plan for Les 
Platts was considered by the Nomination 
Committee during that year and details of the 
progress which has been made with the plan 
are set out on page 63.

The Board and each of its Committees 
undertook an annual review of its own 
performance in line with the requirements 
of the 2018 Code during the year. That process 
involved the members of the relevant 
governance body and, where appropriate, 
other key individuals involved in its workings, 
providing feedback to the Chairman, in the case 
of the Board, and to the Chair, in the case of 
each Board Committee. They then collated 
the feedback provided and presented their 
findings to the relevant body and then, 
where applicable, details of any approved 
recommendations were presented at a meeting 
of the Board. Following discussion of the 
findings and recommendations, a number 
of actions were agreed, the implementation 
of which will be overseen by the Board. 

The Chairman evaluated the performance of 
the Non-Executive Directors during the year. 
The Non-Executive Directors, led by the Senior 
Independent Director, evaluated the 
performance of the Chairman during the year. 

Overall, the Board concluded that the Board 
and its Committees operate effectively and 
that each Director continues to contribute 
effectively and demonstrate commitment 
to the role.

The Chairman considered having an externally-
facilitated Board evaluation undertaken, but 
following discussions with other members of 
the Board, concluded that the appropriate time 
for one to be undertaken would be during 2021 
when it is planned that his successor will have 
joined the Board.

BOARD COMPOSITION

BOARD TENURE

All Directors undertake a formal induction 
programme when they are appointed to the 
Board. The Nomination Committee report on 
pages 62 and 63 provides further details on 
the procedures for the appointment of new 
Directors and succession planning.

All Directors are kept informed of changes 
in relevant legislation and regulations and 
changing financial and commercial risks. 
If considered appropriate, external advisers 
are engaged to provide training for members 
of the Board.

As part of their annual appraisal process, the 
personal and professional development needs 
of the Executive Directors are considered and 
agreed. During the annual appraisal process 
for the Non-Executive Directors, the Chairman 
reviews and agrees their training and personal 
development requirements. Non-Executive 
Directors are also encouraged to attend 
external seminars on topics which they 
consider appropriate for their professional 
development needs.

Re‑election of Directors

All of the Directors are subject to annual 
re-election and intend to submit themselves 
for re-election at the 2021 AGM. 

AUDIT, RISK AND INTERNAL CONTROL 

The statement of Directors’ responsibility for 
preparing the Annual Report and Financial 
Statements is set out on page 89. Within this, 
the Directors have included a statement that 
the Annual Report and Financial Statements 
present a fair, balanced and understandable 
assessment of the Group’s position 
and prospects.

The Board has established an Audit Committee, 
the role of which is to assist the Board in 
fulfilling its oversight responsibilities by 
reviewing and monitoring the integrity of the 
financial and narrative statements and other 
financial information provided to shareholders, 
the Group’s system of internal controls, the 
internal and external audit process and auditors 
and the processes for compliance with related 
laws, regulations and ethical codes of practice. 
Further details of the work of the Committee 
are set out on pages 64 to 68.

 Chairman

 Executive Directors

 Non-Executive Directors

1

2

3

 0–4 years

 5–8 years

 9+ years

2

1

3

With the support of the Audit Committee, the 
Board has reviewed the 2020 Annual Report and 
Financial Statements and considers that, taken 
as a whole, they are fair, balanced and 

understandable and provide the information 
necessary for shareholders to assess the 
Company’s position and performance, business 
model and strategy. 

Please see:

 ― details of the review work carried out by 

the Audit Committee in relation to the 2020 
Annual Report and Financial Statements 
on pages 65 to 67

 ― the description of the business model and 
strategy for delivering the objectives of the 
Group on pages 16 to 19.

Viability statement

The Directors have assessed the viability of the 
Group over a period that exceeds the 12 months 
required by the going concern provision. 
Details of that assessment are set out on 
page 45.

Risk management and internal controls

In accordance with the 2018 Code, the Board 
is required to monitor the Group’s risk 
management and internal control systems on 
an ongoing basis and carry out a review of their 
effectiveness. Details of the Group’s ongoing 
process for identifying, assessing and managing 
the principal risks faced by the Group are 
contained in the risk management section on 
pages 37 to 39, together with details of those 
principal risks and their related mitigating 
factors. Whilst the Board retains overall 
responsibility for the Group’s risk management 
and internal control systems, it has delegated 
oversight to the Audit and Risk and 
Compliance Committees. 

The Risk and Compliance Committee 
assists the Board in fulfilling its oversight 
responsibilities, by reviewing and monitoring 
the Group’s attitude to and appetite for risk 
and its future risk strategy, the Group’s risk 
management framework, how risk is reported 
both internally and externally and the 
processes for compliance with related laws, 
regulations and ethical codes of practice and 
prevention of fraud. Further details of the work 
of the Committee are set out on pages 69 to 71.

The Board confirms that, through the activities 
of the Risk and Compliance Committee, 
a robust assessment of the principal risks facing 
the Group, including those that would threaten 
its business model, performance, solvency and 
liquidity has been carried out. In accordance 
with the 2018 Code, the Board has also 
considered the Group’s longer-term viability, 

which can be found within the viability 
statement on page 45. 

The Board has delegated responsibility for the 
annual review of the Group’s internal control 
systems to the Audit Committee, assisted 
by the Risk and Compliance Committee 
(responsible for the Group’s risk management 
framework). Further details of the review and 
monitoring procedures can be found within 
the Audit Committee report on page 67.

In satisfying the requirements to ensure that 
the Group has adequate risk management 
and internal control systems, the Audit 
Committee has: 

 ― monitored the Group’s internal control 
systems on an ongoing basis; and

 ― reviewed an annual effectiveness 
assessment of the Group’s risk 
management and internal control systems.

REMUNERATION
Role of the Remuneration Committee

The Board has established a Remuneration 
Committee, which has delegated responsibility 
for determining the policy for executive 
remuneration and setting remuneration for the 
Chairman of the Board, CEO and other senior 
executives. When doing so, the Remuneration 
Committee takes account of wider workforce 
remuneration and related policies and the 
alignment of incentives and rewards with 
culture. Further details of the work of the 
Committee are set out on pages 72 and 73 
and page 76.

Remuneration policy

A summary of the executive remuneration 
policy and details of the remuneration 
packages of individual Directors are set out on 
pages 74 and 75. During the year no individual 
Director was present when their own 
remuneration was determined.

ANNUAL GENERAL MEETING

The AGM will be held on 27 January 2021 at 
10 am at AJ Bell, 4 Exchange Quay, Salford 
Quays, Manchester M5 3EE. As a consequence 
of the impact of the COVID-19 related 
Government measures which are presently 
in place to restrict social gatherings, and 
overriding health and safety concerns, the 
Board has decided that it would not be socially 
responsible for us to invite shareholders to 
attend the 2021 AGM in person. As a 
consequence, we are currently planning to hold 
the 2021 AGM as a closed meeting with only the 

minimum quorum of two shareholders present, 
which will be facilitated by AJ Bell. In the 
interests of safety, anyone seeking to attend in 
person (other than those forming the quorum) 
will be refused entry. 

We do, however, intend to give shareholders 
the opportunity to view the AGM proceedings 
online and ask questions via a chat function. 
Please note that shareholders will not be able 
to vote via that online facility, so it is particularly 
important to vote by proxy this year. We also 
intend to enable shareholders to ask the Board 
questions about the business at the AGM by 
email in advance of the meeting. We will 
endeavour to respond to all questions directly 
and also to publish answers to common 
questions on our website. Further details 
about how shareholders can view the AGM 
proceedings online, ask questions and vote 
by proxy will be set out in the notice of the 
2021 AGM.

We are aware that the AGM would normally give 
shareholders the opportunity to engage directly 
with the members of the Board and to hear 
in person about the Company’s performance 
and strategy. As an alternative means of 
engagement with our retail shareholders, Andy 
Bell, our Chief Executive Officer and, Michael 
Summersgill, our Chief Financial Officer, will 
be hosting a virtual Q&A session for retail 
investors, including AJ Bell Youinvest customers 
who are shareholders, on 10 December 2020. 
A video recording of the session will be available 
for all shareholders to view at www.ajbell.co.uk/
nvestor-relations/agm. 

The Board will, however, continue to monitor 
developments in case the position changes. If it 
does, we will notify shareholders of any changes 
in our plans both by a Regulatory News Service 
announcement and via our website. Further  
details will be set out in the notice of the 
2021 AGM.

Les Platts

Chairman
2 December 2020

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DEAR SHAREHOLDER

As Chair of the Nomination Committee, I am 
pleased to present the Committee’s report 
for the year ended 30 September 2020.

The Committee’s focus this year has been on 
succession planning, the composition of the 
Board and Board Committees, along with 
recruitment planning.

Further information on the activities of the 
Nomination Committee is provided below. 

MEMBERSHIP

Appointments to the Committee are made 
by the Board on the recommendation of the 
Nomination Committee, in consultation with 
the Committee Chair.

The Committee comprises a majority of 
independent Non-Executive Directors in 
Laura Carstensen, Eamonn Flanagan and 
Simon Turner.

The current Chair is the Chairman of the Board, 
Les Platts, who was considered independent 
on appointment.

Appointments to the Committee are for 
a period of up to three years, which may be 
extended for two further periods of three years 
provided the majority of the Committee 
members remain independent.

The Company Secretary acts as secretary to 
the Committee. The Chief Executive Officer, 
Chief Financial Officer, members of the senior 
management team and external advisers are 
invited to attend the Committee’s meetings 
as and when appropriate.

An annual review is conducted of the time 
required from Non-Executive Directors to fulfil 
their Group responsibilities and compliance 
with any applicable FCA requirements in 
relation to their total number of directorships.

Les Platts
Chair of the Nomination  
Committee

ROLE AND RESPONSIBILITIES

The Nomination Committee is responsible for reviewing the leadership needs 
of the business to ensure it can continue to succeed in the marketplace. 
This includes succession planning, considering and making recommendations 
to the Board in respect of appointments to the Board, the Board Committees, 
EMB and the chairmanship of the Board Committees. The Committee is 
responsible for keeping the structure, size and composition of the Board 
and the other governance bodies under regular review, and for making 
recommendations to the Board with regard to any changes necessary, taking 
into account the skills and expertise required to deliver the Group’s strategy.

The Board considers the current balance of skills, knowledge and experience 
on the Board or EMB, as applicable, when determining the capabilities and 
time commitment required for any new role. Succession plans for Executive 
and Non-Executive Directors and senior management, in particular for 
the key roles of Chairman of the Board and CEO, are considered by the 
Nomination Committee.

The role and responsibilities of the Committee are set out in its formal 
terms of reference, a copy of which can be viewed on the Group’s website 
www.ajbell.co.uk.

COMMITTEE ATTENDANCE

The Committee meets at least once a year and may meet at other times as 
agreed by the Chair or at the request of another member of the Committee. 

Member

Les Platts

Position

Chair

Laura Carstensen

Senior Independent Director

Eamonn Flanagan

Non-Executive Director

Simon Turner

Non-Executive Director

Meetings 
attended and 
held

  6/6

  6/6

  6/6

  6/6

RE-ELECTION OF DIRECTORS

The Committee was satisfied that the Board 
continued to be effective and has therefore 
recommended all of the members of the Board 
for re-election at the 2021 AGM. 

COMMITTEE EVALUATION

As indicated within the Corporate Governance 
report, the Nomination Committee conducted 
an assessment of its own effectiveness during 
the year. This identified the need for a small 
number of improvements which will be 
implemented during the forthcoming year. 
Overall, the Committee was satisfied that it 
continues to operate effectively.

NOMINATION COMMITTEE PRIORITIES 
FOR 2020/21

Our main priority is the selection of a new 
Chairman to succeed Les Platts in 2022 
alongside the selection of new Non-Executive 
Directors to strengthen the Board.

Signed on behalf of the Nomination Committee:

Les Platts
Chair of the Nomination Committee
2 December 2020

MAIN ACTIVITIES DURING THE FINANCIAL YEAR

The Committee met six times during the year and a summary of the work undertaken in the last year 
is presented below.

Dec

Mar

Apr

Jun

Jul

Sep

Activity

Board composition

Recruitment process

Succession planning

Diversity

Board composition

In consideration of Les Platts stepping down 
as Chairman at the 2022 AGM and following 
succession plan discussions held at the start 
of the year, it has been determined that we will 
recruit up to two additional Non-Executive 
Directors to further strengthen the Board. 
The candidate search and selection for these 
roles will take place in conjunction with the 
recruitment process to find a 
Chairman successor.

Recruitment process

Work has already commenced on the formal 
recruitment process to find a Chairman and 
new Non-Executive Directors. This process is 
being led internally by Laura Carstensen, the 
Senior Independent Director with the support 
of an external search consultancy, Warren 
Partners. Warren Partners is an independent 
party with no other connection with the 
company or individual directors.

Improving the level of diversity generally will be 
a particular area of focus during the recruitment 
process and we are mindful of the targets set 
by the Hampton Alexander and Parker reviews 
although in accordance with our diversity 
policy, the appointment will be made on the 
basis of merit and objective criteria.

Succession planning

In relation to succession planning for the 
other members of the Board and EMB, the 
Nomination Committee undertook a review 
of existing plans during the year and was 
satisfied with the extent of the contingency 
arrangements which are in place.

There have been no changes to the composition 
of the EMB, other than the addition of Mo Tagari 
as Chief Technology Officer with effect from 
1 November 2019, which was reported last year.

Diversity

The Group is committed to ensuring that 
Executives and Non-Executives have a range of 
skills, knowledge, experience, backgrounds and 
perspectives to maximise their effectiveness 
in delivering our strategic objectives and 
supporting business growth. To further 
strengthen that commitment, we will look to 
ensure that our Chairman and Non-Executive 
Director recruitment process enables us to 
select diverse candidates to complement the 
knowledge and skills of existing 
Board members. 

It is the Board’s policy for all appointments 
to be made on merit, in the context of the 
skills, experience and knowledge which the 
business as a whole requires to be effective. 
Independence is also seen as a prerequisite 
for Non-Executive appointments. 
Selection processes take into account 
wider elements of diversity, to ensure the 
composition of the Board is appropriately 
balanced to support the strategic direction 
of the Group.

Further information on gender balance of those 
in senior management and their direct reports 
is included within the strategic report on 
page 29.

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AUDIT COMMITTEE REPORT

Eamonn Flanagan
Chair of the Audit Committee

ROLE AND RESPONSIBILITIES

The role of the Committee is to assist the Board in fulfilling its oversight 
responsibilities by reviewing and monitoring the:

 ― integrity of the Group’s financial and narrative statements and other 

financial information provided to shareholders

 ― Group’s systems of internal controls 

 ― Group’s internal and external audit processes and auditors

 ― Group’s processes for compliance with laws, regulations and ethical 

codes of practice.

Full terms of reference for the Committee are reviewed annually and are 
available on the Group’s website: www.ajbell.co.uk. 

The Committee members receive ongoing regular training regarding matters 
relevant to their role and responsibilities.

COMMITTEE ATTENDANCE

The Committee meets at least four times a year at appropriate intervals in the 
financial reporting and audit cycle and otherwise as required. The Committee 
is comprised solely of independent Non-Executive Directors. There have been 
no changes to the Committee’s membership during the year.

Member

Position

Eamonn Flanagan

Chair

Laura Carstensen

Senior Independent Director

Simon Turner

Non-Executive Director

Meetings 
attended and 
held

  5/5

  5/5

  5/5

DEAR SHAREHOLDER

As Chair of the Audit Committee, I am pleased 
to present the Committee’s report for the year 
ended 30 September 2020.

The Committee continued to focus on its 
key responsibilities of assisting the Board 
in monitoring the preparation of the Group’s 
financial reporting statements, the 
effectiveness of the internal controls and risk 
management and providing oversight and 
governance around the integrity of the 
Group’s external and internal audit processes, 
including assessing the independence and 
objectivity of the external auditors. 

We continue to see increased demands from 
regulators and investors on oversight and 
challenge both within the audit profession 
and audit committees. The Audit Committee 
plays an important role to assist the Board 
in meeting these demands, by challenging 
management on key judgements, estimates, 
disclosures and transparency in reporting, to 
give stakeholders confidence in the Group’s 
financial performance and position. 

The Committee has continued to work closely 
with the other Board Committees during the 
year and in particular with the Risk and 
Compliance Committee, as part of assessing 
the impact of COVID-19 on the risk, controls 
and the going concern and viability of the 
Group. I am pleased to report that there were 
no changes to our reporting calendar in the 
year despite the challenges COVID-19 imposed 
on us and we adapted quickly and effectively 
to remote working with our internal and 
external auditors. We have considered the 
impact of COVID-19 on our business and 
reporting and you will find details of this 
in other sections of the Annual Report.

The Financial Reporting Council Corporate 
Reporting Review team wrote to us in the 
second half of the year indicating that they 
had carried out a review of our 2019 Annual 
Report and Financial Statements. I am 
pleased to report that no questions or 
queries arose from this review that required 
a substantive response. A small number of 
disclosure points were noted as part of the 
review which require minor amendment and, 
as a result, we have enhanced the relevant 
disclosures in our 2020 Annual Report and 
Financial Statements. 

MAIN ACTIVITIES DURING THE FINANCIAL YEAR

The Committee has an annual cycle of work to ensure that all responsibilities are met over a calendar 
year. The Committee met five times during the year and a summary of the work undertaken in the last 
year is presented below.

Activity

Nov

Mar

May

Jul

Sep

Accounting judgements and 
significant issues

The Committee assessed and challenged 
the appropriateness of the judgements and 
estimates applied by management in the 
preparation of the Interim and Annual Report 
and Financial Statements. As part of its review, 
the Committee considered the following: 

Financial reporting (including accounting 
judgements and significant issues)

CASS

Internal controls (including annual effectiveness)

Internal audit

External audit (including transition)

Committee evaluation

FINANCIAL REPORTING
Financial statements

During the financial year, the Committee:

 ― reviewed the Interim and Annual Report 
and Financial Statements, and the 
preliminary announcements and 
recommended approval by the Board

 ― reviewed the clarity and completeness 
of financial reporting disclosures

 ― reviewed reports from management, 
considered all significant financial 
reporting judgements for the financial 
statements and reviewed any 
related disclosures

 ― assessed the application and 

appropriateness of significant accounting 
policies including reporting standard 
changes relating to IFRS 16 in the year

 ― reviewed the Group’s going concern 

assumptions and viability statement; and

 ― considered the correspondence from the 
Financial Reporting Council (FRC) in 
relation to the 2019 Annual Report and 
Financial Statements.

Following the Competitive Tender Process in 
2019 the Committee placed particular focus 
on the transition to our new external auditor 
BDO LLP (BDO) who were appointed at our 
2020 AGM. We are pleased to note that the 
transition to BDO was completed effectively 
and efficiently.

Further information on the activities of the 
Audit Committee is provided below. 

MEMBERSHIP

Membership of the Committee is reviewed 
annually by the Chair of the Committee as 
part of its annual performance evaluation. 
Recommendations for new appointments are 
considered with the Nomination Committee, 
prior to Board approval. There is some 
cross-membership with the Risk and 
Compliance Committee, to help ensure that 
agendas are aligned and key information 
is shared appropriately across the 
Board Committees.

The Board is satisfied that the Chair of the 
Committee has recent and relevant financial 
experience and the Committee as a whole has 
competence relevant to the business sector 
in which the Group operates.

Biographical information on each member 
is set out on pages 50 and 51.

The Company Secretary is secretary to the 
Committee. The Chairman, Chief Executive 
Officer, Chief Financial Officer, Chief Risk Officer, 
Group Finance Director and other senior 
members of the Finance team are routinely 
invited to attend Committee meetings. 
The external auditor attended all meetings 
during the year and the internal auditor 
attended specific meetings in relation to 
the planning and presentation of reports. 

The Chair has regular meetings with the Group 
Finance Director, external audit partner and 
internal audit partner to discuss key audit-
related topics ahead of each Committee 
meeting. In addition, the Committee also meets 
privately with the external audit partner and 
Deloitte, the internal auditor, at least once a year.

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Significant judgements and estimates 

Area for consideration

Committee review and conclusion

Intangible assets and 
impairment

The Committee reviewed management’s paper to support the carrying amount of intangible assets held by the Group. 
The review is supported by Board approved forecasts and the sensitivities applied concluded that no impairment was required. 
The Committee was satisfied with the conclusions. 

Goodwill and CGUs

The Committee considered the impairment review carried out by management. This included assumptions on the underlying 
calculation of the value-in-use of the Cash Generating Unit (CGU) tested for impairment. The underlying cash flow assumptions 
are supported by Board approved forecasts. The main assumptions, discount rate and sensitivities are included within note 13 
of the Financial Statements. The Committee was comfortable with the assumptions and judgements made concluding that 
the carry value of goodwill within the Financial Statements is appropriate. 

Deferred tax asset

The Committee reviewed the approach to the recognition of deferred tax assets, with particular reference to the impact of the 
share incentive schemes. No concerns were raised and the recognition and disclosure appears appropriate. 

Share-based  
payments

Provisions

The Committee reviewed the key assumptions used for the valuation of options granted under the Company’s share-based 
incentive schemes, with particular reference to the long-term CSR initiative which was implemented in the year. The basis 
of accounting and disclosures made were also considered appropriate and consistent with the external auditor’s findings. 
The Committee was satisfied that the assumptions used, including the performance period over which fair values are recognised 
were appropriate. 

The Committee reviewed management’s paper presenting the assumptions and calculation methodologies applied in 
determining provisions. In addition to considering the appropriate application of IFRS and the recognition principles, 
the Committee was satisfied that the procedures performed by management to estimate and quantify provisions were 
sufficiently robust. 

New accounting  
standards

The Committee considered the impact of IFRS 16: Leases which has been applied for the first time within the Annual Report 
and Financial Statements and Interim Financial Statements for the year ended 30 September 2020.

The Committee received updates throughout the year on the impact and key judgements made for IFRS 16. The Committee 
reviewed and approved management’s proposed calculation methodology, with particular focus on the determination of the 
discount rate and incremental borrowing rate applied, together with disclosure impacts. The introduction of the standard has 
not had a significant impact on the Group. Details of the transition can be found in note 2 of the Financial Statements.

These areas have been discussed with 
the external auditor to ensure the Group 
makes appropriate judgements and 
provides the required level of disclosure. 
Following consideration of the above, the 
Committee concluded that there are no items 
that should be classified as significant or critical 
judgements in the context of the 2020 Annual 
Report and Financial Statements.

Going concern and viability 

The Committee reviewed a detailed paper 
presented by management setting out the 
assumptions underlying the going concern and 
viability statements. The paper covered the 
Group’s expected future profitability, capital 
position and liquidity. The Committee also 
considered additional stress test scenarios 
covering a significant reduction in equity 
markets, negative Bank of England base 
interest rates and an idiosyncratic stress 
relating to a scenario whereby prolonged IT 
issues cause a reduction in customers. 
The Committee also considered management 
actions that could be taken in the event that the 
modelled scenarios crystallise. 

Financial Reporting Council 

During the second half of the year, we received 
a letter from the Financial Reporting Council 
Corporate Reporting Review team as part of its 
ongoing monitoring of UK corporate reporting. 
This letter informed us that it had carried out a 
review of our 2019 Annual Report and Financial 
Statements, and that at this stage, the review 
had not raised any further questions or queries 
which required a substantive response. A small 
number of disclosure points were also noted 
as part of the review which require minor 
amendment and as a result, we have enhanced 
the relevant disclosures in our 2020 Annual 
Report and Financial Statements. 

The Financial Reporting Council (FRC) 
requested that it be made clear the inherent 
limitations of the review; in particular it noted in 
its letter that its review provides no assurance 
that the 2019 Annual Report and Financial 
Statements are correct in all material respects 
and that the FRC’s role is not to verify the 
information provided but to consider 
compliance with reporting requirements. 
The FRC also noted its review did not benefit 
from detailed knowledge of the Group’s 
business or an understanding of the underlying 
transactions entered into. 

Fair, balanced and understandable 
assessment

At the request of the Board, the Committee 
considered whether the 2020 Annual Report 
and Financial Statements, taken as a whole, are 
fair, balanced and understandable and provide 
the information necessary for shareholders and 
other stakeholders to assess the Group’s 
position and performance, business model 
and strategy.

The Committee considered the procedures 
around the preparation, review and challenge 
of the Annual Report and Financial Statements; 
the information and reporting it received from 
management and the external auditor; and the 
discussions that took place during the year. 
The Committee also considered the narrative 
sections of the reports to ensure there was 
consistency in the information reported, that 
appropriate weight had been given to both 
positive and negative aspects of business 
performance and that key messages had 
been presented coherently.

66

Following its review, the Committee is satisfied 
that the Annual Report and Financial Statements 
are fair, balanced and understandable and 
provide the information necessary for 
shareholders and other stakeholders to assess 
the Group’s position and performance and has 
advised the Board accordingly.

The Directors’ statement on a fair, balanced and 
understandable Annual Report and Financial 
Statements is set out on page 89.

CASS

The Committee reviewed the reasonable 
assurance reports and limited assurance 
reports in relation to CASS for all regulated 
entities within the Group. The Committee also 
challenged management as required on the 
content and procedures surrounding 
those reports.

INTERNAL CONTROLS

Together with the Risk and Compliance 
Committee, the Audit Committee is responsible 
for monitoring and reviewing the effectiveness 
of the Group’s internal control and risk 
management systems. The Group’s systems 
of internal control and risk management are 
designed to identify, evaluate and manage 
rather than eliminate the risk of not achieving 
business objectives and can only provide 
reasonable and not absolute assurance against 
material misstatement or loss.

Through monitoring the effectiveness of its 
internal controls and risk management, 
the Committee is able to maintain a good 
understanding of business performance, 
key judgemental areas and management’s 
decision-making processes. Details of the 
Group’s risk management process and the 
management and mitigation of principal risks 
together with the Group’s viability statement, 
can be found on pages 37 to 45.

During the financial year the Committee:

 ― reviewed the adequacy and effectiveness 

of the Group’s internal controls and internal 
control systems

 ― reviewed the adequacy and effectiveness 

of financial reporting

 ― considered and approved the internal audit 

plan for the year

 ― considered reports from the internal 
auditor, challenged the robustness of 
findings and agreed actions 

 ― monitored progress in management’s 
responsiveness to resolving audit 
issues raised 

 ― assessed the effectiveness of the 

internal auditor 

Statutory Audit Services for Large Companies 
Market Investigation (Mandatory Use of 
Competitive Tender Processes and Audit 
Committee Responsibilities) Order 2014 for the 
financial year under review.

 ― reviewed and approved the internal 

Oversight of external audit

controls and risk management statements 
in the Annual Report and 
Financial Statements

The Committee is satisfied that the Group had 
appropriate procedures in place throughout the 
year and to the date of signing, which accord 
with the FRC guidance on risk management, 
internal control and related financial and 
business reporting. 

The Board’s statement on internal control and 
risk management can be found on page 60. 

INTERNAL AUDIT

The provision of internal audit services is 
outsourced to Deloitte LLP.

The internal audit plan for the upcoming 
year is approved annually in advance by the 
Committee. A rolling three-year plan is 
maintained to ensure all critical areas of the 
business are covered over this period. This is 
overlaid by a risk assessment to determine the 
prioritisation of the internal audit plan for the 
coming year.

The Committee reviews all internal audit 
reports in order to assess the effectiveness 
of mitigating controls and proposed actions 
by management to address any issues found. 
The Committee ensures that all management 
actions arising are tracked to completion on 
a timely basis. 

During the year, seven reviews were 
undertaken by internal audit and reviewed 
by the Committee.

EXTERNAL AUDIT
Tenure

As set out in the report last year, the Committee 
led a Competitive Tender Process (CTP) in early 
2019 to review its external audit services for the 
year ending 30 September 2020. BDO was 
subsequently appointed as the Group’s external 
auditor at the 2020 AGM with Neil Fung-On as 
the lead audit partner. Further details of the 
Committee’s oversight of the transition from 
KPMG to BDO are given below.

The Committee confirms that the Group has 
complied with the requirements of the 

The Committee oversees the relationship with 
and work undertaken by the external auditor, 
BDO. The Committee’s responsibilities include 
making a recommendation on the appointment, 
reappointment and removal of the external 
auditor and overseeing their effectiveness and 
independence. The Committee assesses the 
qualifications, expertise, resources and 
independence of the external auditor and the 
effectiveness of the audit process. 

A key focus for the Committee this year has 
been overseeing the transition process and the 
preparations for BDO’s first audit to ensure its 
effectiveness. This transition was complicated 
by the disruption caused by COVID-19. 
The Committee commends the efforts of both 
BDO and the Finance team to ensure that this 
process was effected smoothly.

In addition to monitoring the auditor transition 
plan, the Committee approved the audit 
plan, the proposed audit fee and terms of 
engagement for 2020. The Committee reviewed 
and challenged reports from BDO which 
outlined its risk assessments and audit plans, 
together with audit findings and 
management responses. 

The Chair of the Committee has regular contact 
with the external audit partner outside of 
Committee meetings and without the 
management of the business present.

As this is BDO’s first year as external auditor, 
the Committee will perform a full review of its 
effectiveness at the March 2021 Committee 
meeting once the audit cycle is complete. 
To ensure the effectiveness of the current year 
audit, the Committee has considered the 
interactions and meetings with BDO as part 
of the transition, reviewed the latest reports 
issued by the FRC’s Audit Quality Review team 
and considered the extent and nature of 
challenge demonstrated by BDO in its work 
and interactions with management.

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RISK AND COMPLIANCE COMMITTEE REPORT

During 2020, the external auditor undertook 
non-audit work in relation to other assurance 
services and was paid a total fee of £99,000 
(2019: £200,000 paid to KPMG). Analysis of the 
fees paid to BDO during the current year and 
KPMG during prior year can be found in note 6 
to the financial statements.

The Committee is satisfied that the external 
auditor’s independence has not been impaired 
by their provision of non-audit services. 

COMMITTEE EVALUATION

As indicated within the Corporate Governance 
report, the Audit Committee assessed its 
effectiveness during the year. This concluded 
that the Committee was effective in fulfilling its 
role during 2020 and that there were no areas 
for concern.

AUDIT COMMITTEE PRIORITIES 
FOR 2020/21

As well as considering the standing items of 
business, the Committee will focus on the 
following key areas during the forthcoming year:

 ― ongoing implications of COVID-19

 ― impact of Brexit on the Group’s 

financial statements

 ― developments in relation to the future 

of the UK audit regime.

Signed on behalf of the Audit Committee:

Eamonn Flanagan 
Chair of the Audit Committee
2 December 2020

Based upon this assessment, and 
acknowledging both the quality and experience 
of the audit partner, considered as part of the 
CTP and the more recent FRC Audit Quality 
Reviews, the Committee is satisfied with the 
performance of BDO during the period and the 
policies and procedures in place to maintain 
its objectivity and independence.

Non‑audit fees

A non-audit services policy was formalised 
during the year and approved by the Committee 
reflecting the latest guidance contained in the 
Revised Ethical Standard (2019) issued by 
the FRC.

The Committee recognise that there are often 
advantages in using the external auditor to 
provide certain non-audit services due to their 
knowledge of the business. In the event that 
BDO is engaged to provide non-audit services, 
procedures are in place to ensure that the 
provision of any such services does not impair 
the external auditor’s independence 
and objectivity. 

Prior to undertaking any non-audit service, 
external auditor independence is considered 
together with the nature of the services and fee 
levels relative to the audit. The approval of the 
Committee must be obtained before the 
external auditor is engaged to provide any 
permitted non-audit services. For permitted 
non-audit services that are considered not to 
be material, the Committee has pre-approved 
the use of the external auditor for cumulative 
amounts totalling less than £25,000 on the 
approval of the Chief Financial Officer and the 
Chair of the Committee. 

Fees for non-audit services paid to the external 
auditor should not, in aggregate, exceed 70% or 
more of the average audit fees for the preceding 
three years.

As part of the planning, half-year and full-year 
processes, the Committee also received and 
reviewed an analysis of all non-audit work 
provided by BDO in addition to the results of 
BDO’s own independence confirmation checks.

Simon Turner 
Chair of the Risk and 
Compliance Committee

ROLE AND RESPONSIBILITIES

The role of the Committee is to assist the Board in fulfilling its oversight 
responsibilities by reviewing and monitoring:

 ― the Group’s attitude to and appetite for risk and its future risk strategy

 ― the Group’s risk management framework

 ― how risk is reported both internally and externally

DEAR SHAREHOLDER

As Chair of the Risk and Compliance 
Committee, I am pleased to present the 
Committee’s report for the year ended 
30 September 2020. 

During the year, the Committee considered 
a wide range of existing and emerging risk 
and compliance matters. Key areas of 
focus included: 

 ― the impact of COVID-19 on the Group 

 ― customer outcomes, including the 

consideration of vulnerable customers 

 ― the Group’s risk appetite statements and 
key risk indicators (KRIs) to ensure the 
Group risks remain within appetite 

 ― stress testing and the potential impacts 
of severe economic scenarios on the 
Group’s business model and strategy

 ― operational resilience, including against 

 ― the processes for compliance with laws, regulations and ethical codes 

cyber attacks

of practice and prevention of fraud.

The role and responsibilities of the Committee are set out in formal terms 
of reference, a copy of which can be viewed on the Group’s website 
www.ajbell.co.uk. 

More detail on the Group’s approach to managing risk is detailed in the risk 
management framework section of the Annual Report. 

COMMITTEE ATTENDANCE

The Committee meets at least four times a year and may meet at other times 
as agreed by the Chair or as requested by another member of the Committee. 

Member

Position

Simon Turner

Chair

Laura Carstensen

Senior Independent Director

Eamonn Flanagan Non-Executive Director

Les Platts

Non-Executive Director (Chairman)

Meetings 
attended and 
held

  5/5

  5/5

  5/5

  5/5

 ― whistleblowing across the Group

 ― financial crime

 ― regulatory items concerning the platform 
sector and asset management sector

The Committee receives regular training from 
external subject matter experts; this year 
it has received cyber security training, 
in order to ensure its knowledge of this area 
is appropriate. 

The Committee concluded that the Group 
continues to have strong discipline in the 
management of both emerging and existing 
risks, and the Committee’s work continues 
to help support the Group in achieving 
controlled growth in fast growing markets 
and providing an acceptable level of return.

Further information on the activities of the 
Committee is provided below. 

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MEMBERSHIP

The Committee maintains close links with the 
Audit Committee, with the Chair of each 
Committee being a member of the other. 
This cross-membership and liaison between 
the Committees on agenda items and reports 
facilitates effective linkage between both 
Committees and ensures that any matters 
relating to both internal control and financial 
reporting are considered in an effective manner.

The Company Secretary is the secretary to 
the Committee. The Chief Executive Officer, 
Chief Financial Officer, Chief Risk Officer, 
Group Finance Director, Head of Risk and 
other members of the senior management 
team are routinely invited to attend 
Committee meetings. 

MAIN ACTIVITIES DURING THE FINANCIAL YEAR

The Committee met five times during the year and a summary of the work undertaken in the last year 
is presented below.

Nov

Mar

May

Jul

Sep

Activity

Impact of COVID-19

Risk management framework

Risk reporting

Annual whistleblowing report

Combined assurance model 

Client money and assets

Cyber security 

Annual report by the Money Laundering 
Reporting Officer 

ICAAP

Emerging risks

Regulatory items

Review risks inherent in targets and criteria for 
executive remuneration

IMPACT OF COVID-19 ON THE GROUP

RISK MANAGEMENT FRAMEWORK 

Since the onset of COVID-19, the Group has 
reviewed its risk management and internal 
control systems to ensure they are operating 
effectively. Whilst the level of inherent risk 
for some of Group’s principal risks and 
uncertainties has increased, the Group’s 
controls continue to mitigate this increase 
in risk. 

The Group operates an established ‘three lines 
of defence’ approach to managing risk. 
Review and challenge across the three lines of 
defence continues to work well. The Chief Risk 
Officer provided his annual assessment of 
risk and compliance in November 2019 and 
confirmed good progress had been made with 
the delivery of both the risk and compliance 
plans over the previous financial year. 
The Committee also approved the annual risk 
and compliance plans for financial year 2020 in 
November 2019. The Group Risk Management 
Policy provides the mechanism to define our 
risk appetite. The Group defines ‘risk appetite’ 
as representing the amount and type of risk it is 
prepared to seek, accept or tolerate at any point 
in time in the context of its business model 
and in the course of achieving its strategic 
objectives. The Committee conducted its 
annual review of the Group Risk Management 
Policy in March 2020 and approved the Policy 
with minor amendments to the Group’s risk 
appetite statements.

RISK REPORTING

The Group has identified key risks that should 
they crystallise, could impact the Group’s ability 
to meet its strategic objectives. These risks are 
referred to as the high impact top risks (HITR). 
KRIs are linked to the HITR, with measurements 
of performance against a pre-defined target. 
For each KRI a tolerance threshold is set in 
addition to a budget or target measure. 
Relative measurements are based on trend 
information to provide early warning indicators 
that the Group’s risk appetite may be close to 
being breached for that measure. 

The HITR are reviewed annually after the Board 
strategy and budget have been approved 
and the appropriate KRIs and tolerances are 
then set. The HITR and associated KRIs are 
monitored at each Committee meeting. 
None of the Group’s HITR have been outside 
of appetite during the last financial year. If the 
HITR were outside of appetite, the Committee 
would agree and monitor any remedial action 
required to bring the HITR back into appetite. 
The Committee receives a quarterly Chief Risk 
Officer’s update and reports from the different 
areas of the business, including information 
security and conduct risk reporting.

ANNUAL WHISTLEBLOWING REPORT

The annual whistleblowing report was 
presented to the Committee for consideration. 
There were no concerns to note regarding 
whistleblowing, however areas of focus from 
the FCA were taken into consideration and 
addressed where necessary.

COMBINED ASSURANCE MODEL 

The purpose of the combined assurance 
model (CAM) is to monitor the consistency 
of approach, completeness of coverage 
and co-ordination of activities of the Risk, 
Compliance and Internal Audit functions. 
All of the Group’s risks and controls are 
recorded in the Group’s risk register. The senior 
management for each business area is 
responsible for performing a Risk and Control 
Self-Assessment (RCSA), reviewing this 
assessment on an ongoing basis and providing 
an annual RCSA attestation. Depending on this 
assessment the senior manager will then 
determine whether action is required to 
improve the controls to ensure the relevant 
risk(s) is brought back or remain within appetite. 
The second (Risk and Compliance) and third 
(Internal Audit) lines of defence then coordinate 
their assurance activities across the key areas of 
risk across the Group. The assurance output has 
been reviewed by the Committee, in 

conjunction with the Audit Committee, over the 
course of the financial year. 

CLIENT MONEY AND ASSETS 

The Committee reviews a quarterly client 
money and assets (CASS) report, which 
includes progress on the Group’s CASS 
automation and process simplification, which is 
looking to improve the Group’s CASS processes. 

CYBER SECURITY

The Committee monitors the Group’s defences 
against cyber threats. The Committee has 
reviewed information from our internal subject 
matter experts on key cyber threats and the 
strength of our corresponding key controls. 
The Committee has also sought out assurance 
and cyber security threat testing from 
third-party cyber security companies to 
ensure the Group’s cyber defences are 
working appropriately.

ANNUAL REPORT BY THE MONEY 
LAUNDERING REPORTING OFFICER 

The Committee received its annual report from 
the Money Laundering Reporting Officer (MLRO) 
in March 2020 which confirmed the Group’s 
anti-money laundering and fraud systems 
and controls continue to operate effectively. 
Since then the Group has invested in new 
anti-money laundering technology and 
additional resource to further improve its 
control environment. The Committee monitors 
the effectiveness of the Group’s anti-money 
laundering and fraud systems and controls 
as part of its quarterly risk reporting.

ICAAP 

The Group has conducted ICAAP scenario 
workshops with subject matter experts from 
across the Group to assess the material risks 
the Group may be exposed to. A Committee 
meeting was convened in July to review and 
challenge the output, with the revised output 
being subject to further review and challenge by 
the Committee in September. The Committee 
has also reviewed liquidity risk assessments 
and the wind-down plan. 

EMERGING RISKS

The Committee receives regular emerging 
risks updates from the CRO and also external 
updates from Deloitte. Key items discussed 
have been regulatory priorities, such as 
operational resilience, firm governance, 
management of conflicts of interest and 
EU withdrawal.

REGULATORY ITEMS

The Committee has reviewed ‘Dear CEO’ letters 
issued by the FCA, including letters on Platform 
Portfolio Strategy and Asset Management 
Supervision Strategy and concluded that 
there are no concerns for the Group around 
any of the issues identified in the FCA letters. 
The Committee has also reviewed the FCA 
Sector Views and FCA Business Plan to ensure 
that the FCA’s key priorities are aligned with the 
Group’s key priorities and again no areas of 
concern have been identified.

REVIEW RISKS INHERENT IN TARGETS 
AND CRITERIA FOR EXECUTIVE 
REMUNERATION

Having reviewed the risks inherent in targets 
and criteria for executive remuneration, the 
Committee concluded that the executives have 
not taken inappropriate risks to deliver 
their objectives. 

COMMITTEE EVALUATION 

The Committee conducted its annual 
effectiveness review in July 2020, which 
confirmed the Committee is 
operating effectively. 

RISK AND COMPLIANCE COMMITTEE 
PRIORITIES FOR 2020/21

The Committee will continue to focus on any 
emerging risks that may materialise, particularly 
in light of the COVID-19 pandemic. Ensuring the 
Group’s cyber and operational resilience is 
maintained and additional risk oversight 
of key third-party suppliers are priorities for 
the Committee. 

The new prudential regime for investment firms 
is currently being finalised by the FCA and is 
scheduled to be implemented in January 2022. 
Once finalised the Committee will review any 
impact on the Group. 

Signed on behalf of the Risk and Compliance 
Committee:

Simon Turner 
Chair of the Risk and 
Compliance Committee
2 December 2020

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ANNUAL STATEMENT BY THE CHAIR OF THE REMUNERATION COMMITTEE

Laura Carstensen
Chair of the 
Remuneration Committee

LOOKING FORWARD TO 2020/21

The average base salary increase for the wider 
workforce is just under 1%. In line with the 
wider workforce, no standard increase has 
been awarded to executives. With effect from 
1 October 2020, the Chairman’s fee increased by 
£15,000 to £130,000 reflecting his commitment 
and performance in the role as well as the 
positioning of his fee at the lower end of 
market practice.

There are no changes proposed to the 
remuneration structure for executives.

We will also continue to monitor remuneration 
developments, particularly in light of the 
introduction of the Senior Managers and 
Certification Regime. 

Signed on behalf of the Remuneration Committee:

Laura Carstensen
Chair of the Remuneration Committee
2 December 2020

of shares subject to the EIP awards is 
determined based on the share price at the 
date of grant. This means that executives are 
exposed to the impact of any subsequent 
movement in the share price over the 
performance period, upwards or downwards. 

The performance measures set for the EIP 
awards are divided between a balanced 
scorecard of financial and non-financial 
measures linked to the KPIs and strategy of the 
business, with the primary focus being on the 
drivers of long-term value, such as growth in 
AUA, customer numbers and retention rates. 

We consider that this, together with our clear 
and robust framework for setting targets and 
for measuring and assessing performance 
objectively, ensures we reward executives 
appropriately for both their own contribution 
and the performance of the Group. The  
Committee retains the discretion to override 
mechanical assessment ratings, if they consider 
them to have resulted in inappropriate award 
outcomes, and has on occasion exercised such 
discretion. Deferred awards are also subject to 
a performance underpin which is linked to the 
underlying performance of the Group, risk 
management, conduct and compliance over 
the three-year deferral period. 

EIP OUTCOMES

Our financial results for the year ended 
30 September 2020 demonstrate strong growth 
over the past 12 months.

This growth has been driven by our platform 
business, where customer numbers increased 
by 29% and platform assets under 
administration by 11%. Moreover, our platform 
customer retention rate remains strong 
at 95.5%.

We achieved strong growth in revenue during 
the year, up 21% to £126.7m, and we are pleased 
to report an increase in PBT to £48.6m, 
representing a 29% year-on-year growth rate. 

In considering Directors’ pay for the year, 
the Committee considered the results of the 
key performance measures, external market 
conditions and an assessment of the 
movements in share price seen over the period. 
The Committee recommended adding back the 
unbudgeted CSR initiative cost when assessing 
the financial measures of the EIP outcomes as 
this does not reflect poor business performance 
or an inappropriate management action. 
Therefore, profit before tax, DEPS and profit 
margin have been adjusted to reflect the 
share-based payment cost associated with the 
CSR initiative of £1,595,000. Based on this, the 
extent to which awards under the EIP vested 
has been confirmed; the CEO’s awards vested at 
79% and the CFO’s at 79%. Further details of the 
outcomes can be found on pages 79 and 80 of 
the Annual Report on Remuneration. 

The Committee is satisfied that our Directors 
have continued to deliver tangible and 
substantial benefits for the business and 
our shareholders and have delivered strong 
performance against stretching targets during 
exceptionally challenging times, as our 
results attest. 

ALIGNMENT WITH WIDER WORKFORCE

The Committee receives wider workforce 
remuneration information from the Human 
Resources team, which is responsible 
for completing the annual pay review. 
Executive remuneration and other employees’ 
salaries are reviewed following the same 
process. This includes benchmarking against 
similar organisations and considers factors 
such as local recruitment conditions.

Due to the current economic climate, 
and potential impact on future Company 
performance, it has been determined that there 
will be no ‘standard’ basic salary increases for 
any level of staff, including Executive Directors. 
Basic salary awards will only be made to staff 
and Executive Directors who have been 
identified for a ‘special’ award such as those 
who have been promoted.

Through our Employee Voice Forum we have 
engaged with staff on topics such as culture 
and CSR. In addition, we receive an abundance 
of feedback from staff via the annual Best 
Companies survey, which covers a number 
of key areas including pay and reward. Staff are 
able to provide anonymous feedback through 
the survey, which has proved most effective 
to enable this to be as open and honest as 
possible. The feedback we received from last 
year’s survey influenced the benefits review 
we conducted in that year, leading to the 
introduction of a number of new benefits 
requested by staff. We are in the process 
of reviewing this year’s survey data to identify 
and address any new staff feedback we have 
received around pay and reward.

GENDER PAY

Due to the COVID-19 pandemic, we were not 
required to report on our gender pay data this 
year but took the decision to publish this 
information by the usual annual deadline.

We have seen a reduction in both our mean and 
median pay gap this year, with our median at 6.2%. 

We remain confident that men and women are 
paid equally for doing equivalent jobs across 
our business, and that our pay gap is driven 
primarily by the structure of our workforce 
at a senior executive level, where we have 
experienced extremely low turnover.

The Group’s gender pay gap report can be 
found at www.ajbell.co.uk. 

CEO PAY RATIO 

This is the first year we are required to report 
on our CEO pay ratios. The median ratio for the 
CEO’s salary and total remuneration compared 
to our employees was 19:1 and 47:1 respectively 
and further details can be found on page 84 
of the Annual Report on Remuneration. 
A significant proportion of the CEO’s pay is 
in the form of variable pay through the EIP. 
CEO pay will therefore vary year-on-year based 
on Company and share price performance as 
will the CEO to all-employee pay ratio. 

REMUNERATION POLICY AND 
APPLICATION

Our current Remuneration Policy (the ‘Policy’) 
was approved by shareholders at the 2020 AGM. 
We were pleased to receive strong support from 
shareholders for the Policy with 97% in favour, 
and I would like to take this opportunity to 
thank you for the support received at that time. 
We have included a summary of the Policy on 
pages 74 and 75. 

EXECUTIVE INCENTIVE PLAN

The Executive Incentive Plan (EIP) is a single 
incentive plan under which performance is 
assessed over a single financial period based 
on a balanced scorecard of financial and 
non-financial measures, but with the deferral 
of the vesting of a significant proportion (60% 
in the case of Executive Directors) of the awards. 
The balanced scorecard and deferred awards 
promote and reward long-term sustainable 
Group performance. Albeit performance is 
assessed over a single financial year, the 
intrinsic nature of some of the metrics is such 
as to promote behaviours supportive of 
long-term goals and a sustainable, successful 
business (see key performance measure by 
strategic driver below).

Under the EIP no cash bonuses are paid. 
Instead, both annual and deferred awards are 
delivered in shares, thus aligning shareholder 
and director interests. EIP awards are granted 
at the start of the financial year and the number 

Key performance measure by strategic driver

Finance and 
assurance

Growth

Our customers

Our technology

Our people

Revenue

Total customers Customer retention rates PBT margin

Staff engagement

PBT

Total AUA

Diluted EPS

73

DEAR SHAREHOLDER

As Chair of the Remuneration Committee, 
I am pleased to present the Committee’s 
report for the year ended 30 September 2020.

We moved quickly to keep our people safe 
in response to the COVID-19 pandemic and 
successfully adapted to remote working, with 
the vast majority of our people working from 
home during the period. Very early in the 
crisis we confirmed that none of our staff 
would be furloughed, no redundancies would 
be made and we would not claim any other 
Government benefits.

We have been able to maintain our services 
throughout the crisis ensuring minimal 
disruption to our customers and advisers, 
including during a particularly busy tax year 
end, demonstrating the commitment and 
skills of our people. We have seen record 
trading days over this period, demonstrating 
the robustness and stability of our platform, 
and this has translated into strong net inflows 
on to the platform and continued strong 
organic growth in new customers.

This strong financial performance, combined 
with a robust capital position and a cash-
generative business model, and no reliance 
on the public purse, meant we were able to 
pay an interim dividend. We were also in 
a position to pay out well-earned mid-year 
bonuses to staff below management 
level, as per our normal performance 
management processes.

As discussed within Corporate Social 
Responsibility on page 31 the AJ Bell Wage 
War on COVID Fund was established during 
the early stages of the crisis and has been 
supported by the AJ Bell Board and senior 
managers, with some members donating 
three months’ salary. 

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DIRECTORS’ REMUNERATION POLICY (SUMMARY)

This part of the Directors’ Remuneration report 
summarises the key components of Executive 
Director remuneration arrangements, which 
form part of the Policy. The Policy originally 
came into effect following a shareholder vote at 
the 2020 AGM, details of which are provided on 
page 85 of this report. The full Policy document 
is contained in the 2019 Annual Report and 
Financial Statements, which can be found at 
www.ajbell.co.uk/investor-relations.

ALIGNMENT WITH THE UK CORPORATE 
GOVERNANCE CODE

In determining our Remuneration Policy 
the Committee addressed the following six 
principles, as set out in the UK Corporate 
Governance Code:

Clarity

 ― The Remuneration Policy has been 
designed with a clear and robust 
framework for setting targets and for 
measuring and assessing performance 
objectively, aligned to our business model/
cycle, to ensure we reward executives 
appropriately for both their own 
contribution and the performance 
of the Group.

Policy for Executive Directors

 ― Our Policy clearly aligns the interests of the 
Executive Directors, senior management 
and employees with those of shareholders 
and wider stakeholders, as well as our 
purpose, guiding principles and strategy.

Simplicity

 ― We operate a single incentive plan – the EIP, 
which is designed to promote and reward 
long-term sustainable Group performance. 

Risk

 ― Our approach aims to ensure that 

remuneration and incentives adhere to the 
principles of good corporate governance, 
the FCA Remuneration Code and support 
good risk management practice.

 ― Malus and clawback provisions apply to 
executive rewards. Deferred awards are 
also subject to a performance underpin 
which is linked to the underlying 
performance of the Group, risk 
management, conduct and compliance 
over the three-year deferral period. 

 ― The Committee retains discretion to 

override mechanical assessment ratings 
in relation to any concerns over 
risk management.

Predictability

 ― All executives are set clear financial and 
non-financial targets at the start of 
the year.

 ― All EIP awards are delivered in shares with 
awards granted at the start of the financial 
year based on the five-day average share 
price immediately preceding the date 
of grant.

Proportionality

 ― Executives are assessed against 

financial and non-financial objectives, 
which are based on long-term 
sustainable performance.

 ― The Committee retains the discretion to 
override mechanical assessment ratings, 
if it considers them to have resulted in 
inappropriate award outcomes.

Alignment to culture

 ― 50% of executive awards are based on 
non-financial performance objectives 
aligned with our purpose, principles and 
strategy, including those specifically related 
to our culture such as staff engagement.

Component

Purpose and link to strategy

Key features

Maximum opportunity

Performance measures

Component

Purpose and link to strategy

Key features

Maximum opportunity

Performance measures

EIP

To reward achievement of the 
Group’s business plan, key 
performance indicators and 
the personal contribution 
of the Executive Directors.

Aligns the interests of 
Executive Directors with those 
of shareholders and rewards 
long-term stewardship of 
the Company.

Delivery in shares with 
a performance underpin and 
the ability to apply malus 
adjustments and clawback 
further support longer-
term alignment with 
shareholders’ interests.

An Executive Director would 
not normally be granted 
awards under the EIP in 
respect of any financial year 
over shares with a market 
value (as determined by the 
Board) in excess of 200% of 
base salary. In exceptional 
circumstances this may be 
increased to 250% of 
base salary.

The market value of 
shares subject to an award 
will normally be based 
on the five-day average 
share price immediately 
preceding the date of grant, 
unless the Committee 
determines otherwise.

The number of annual shares 
granted to an Executive 
Director in any financial year 
may not exceed 40% of the 
aggregate number of shares 
over which they are granted in 
respect of that financial year.

The EIP is a combined annual and long-term 
incentive plan under which both annual awards 
and deferred awards may be granted, referred 
to together as ‘Awards’.

Awards may be granted in the form 
of conditional awards of shares or nil 
(or nominal) cost options.

Following the end of the performance period, 
the Board will determine the extent to which 
the performance condition has been satisfied 
and whether it is appropriate to adjust the 
extent to which the Awards will be released to 
take account of the underlying performance 
of the Company and any other factors the 
Board considers relevant.

An annual award will normally be released 
(so that the participant is entitled to acquire 
shares subject to it) on the first dealing 
day following the assessment of the 
performance condition.

A deferred award will normally be released 
(so that the participant is entitled to acquire 
shares subject to it) following the end of 
a deferral period starting on the date on 
which the performance condition is assessed 
and ending in the fourth year after the start 
of the performance period.

Deferred awards will also be subject to 
a holding period which shall normally 
end on the fifth year after the start 
of the performance period. 

Performance measures 
include a range of financial 
and non-financial factors to 
encourage long-term value 
creation for shareholders.

Awards will be assessed 
against a combination of 
financial, non-financial/
strategic and individual 
measures, usually measured 
over a one-year period.

At least 50% of the EIP 
opportunity is based on 
financial measures.

Up to 67% of the maximum 
award granted may vest at 
the end of the performance 
period for delivering 
appropriately stretching 
on-target performance.

Deferred awards will be 
subject to performance 
underpins linked to the 
underlying performance of 
the Group, risk management, 
conduct and compliance 
over the deferral period. 
The underpin performance 
conditions applicable to 
a deferred award will be 
disclosed in the Directors’ 
Remuneration report.

Not subject to performance 
conditions in line with typical 
market practice.

Base salary

Core element of fixed 
remuneration reflecting 
the individual’s role 
and experience.

Benefits

To provide fixed remuneration 
on a market competitive basis 
to enable the retention of 
executives to deliver the 
Company’s strategy.

The Committee ordinarily reviews base salaries 
annually taking into account a number of 
factors including (but not limited to) the value 
of the individual to the business, the scope 
of their role, their skills, experience 
and performance.

The Committee also takes into consideration:

 ― pay and conditions of the 
workforce generally; and

 ― Group profitability and prevailing 

economic conditions.

Benefits include medical cover for an Executive 
Director and their spouse and dependent 
children and life assurance scheme.

Retirement 
benefits

To provide a competitive means 
of saving to deliver appropriate 
income in retirement.

An Executive Director may receive a salary 
supplement in lieu of some or all of the 
contributions that would otherwise be 
made to a pension scheme.

Subject to any agreed salary sacrifice, the 
Company may make a contribution to a defined 
contribution scheme or a personal pension.

Whilst the Committee does not 
set a maximum permissible 
base salary, it does have 
regard to relevant comparators 
in approving salary levels. 
Increases will normally be 
within the range of salary 
increases awarded (in 
percentage of salary terms) to 
other employees of the Group.

The Committee has not set 
a maximum on the level of 
benefits Executive Directors 
may receive. The value is set at 
a level which the Committee 
considers to be appropriate 
taking into account the nature 
and location of the role and 
individual circumstances.

The maximum value of 
any employer pension 
contributions (or cash in lieu 
of a pension contribution) 
for Executive Directors will be 
aligned to those applicable 
to other employees.

While no formal performance 
conditions apply to fixed 
remuneration, an individual’s 
performance in their defined 
role is taken into account 
in determining any 
salary increase.

All-employee 
share plans

The Buy As You Earn (BAYE) plan 
creates staff alignment with the 
Group and provides a sense of 
ownership. Executive Directors 
may participate in the BAYE 
plan and/or in any such other 
all-employee share plan as 
may be introduced from time 
to time.

The Executive Directors may participate 
in all sections of the BAYE plan, being the 
partnership and matching section and 
the free share section.

Any other all-employee share plan would 
be operated for Executive Directors in 
accordance with its rules and on the same 
basis as for other qualifying employees.

The limits on participation 
under the BAYE plan will be 
those set in accordance with 
the applicable tax legislation 
from time to time.

Not applicable.

Policy for Non‑Executive Directors

Component

Purpose and link to strategy

Key features

Maximum opportunity

Performance measures

Not applicable.

Fees and 
benefits

To provide fees within a market 
competitive range reflecting 
the individual, responsibilities 
of the role and the expected 
time commitment.

To reimburse where appropriate 
out-of-pocket expenses 
which are relevant to the 
requirements of the role. 

The fees of the Chairman are determined 
by the Committee and the fees of the 
Non-Executive Directors are determined 
by the Board.

Non-Executive Directors (including the 
Chairman) may claim expenses in line 
with the Company’s expenses policy for 
out-of-pocket expenses incurred in the 
fulfilment of their responsibilities. 

Not applicable.

Not applicable.

74

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AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONDIRECTORS’ REMUNERATION REPORT CONTINUED
ANNUAL REPORT ON REMUNERATION

We have presented the Annual Report on Remuneration (the ‘Report’) to set out how the Policy of the Company has been applied in 2020 and how the 
Committee intends to apply the Policy going forward. An advisory shareholder resolution to approve this Report will be proposed at the 2021 AGM. 

SINGLE FIGURE OF REMUNERATION FOR THE YEAR ENDED 30 SEPTEMBER 2020 (AUDITED)

Executive Incentive Plan(c)

REPORTING REQUIREMENTS

The Report reflects the reporting requirements on remuneration matters in accordance with the Companies Act 2006 and the Large and Medium-sized 
Companies and Groups (Accounts and Reports) Regulations 2008 (as amended). The Report also meets the UK Listing Authority’s Listing Rules and the 
Disclosure and Transparency Rules. The Report describes how the Board has complied with the provisions set out in the UK Corporate Governance Code 
2018 relating to remuneration matters. 

COMMITTEE MEETINGS AND ACTIVITY

The Committee meets at least three times a year and otherwise as required. The table below shows the Committee membership and members’ 
attendance at meetings for the year ended 30 September 2020:

Member

Laura Carstensen

Les Platts

Eamonn Flanagan

Simon Turner

Position

Chair

Non-Executive Director (Chairman)

Non-Executive Director

Non-Executive Director

Meetings attended and held

  4/4

  4/4

  4/4

  4/4

Executive Directors

Andy Bell

Michael Summersgill 

Non-Executive Directors

Les Platts

Laura Carstensen

Eamonn Flanagan

Simon Turner

Salary
and fees(a)
£000

Benefits(b)
£000

Annual 
award
£000

Deferred 
award
£000

Pension(d)
£000

Total 
remuneration 
£000

Total fixed 
remuneration
£000

Total variable 
remuneration
£000

482

226

115

46

46

46

15

1

–

–

–

–

320

120

–

–

–

–

480

180

–

–

–

–

–

–

–

–

–

–

1,297

527

115

46

46

46

497

227

115

46

46

46

800

300

–

–

–

–

EIP options are granted at the start of the performance period and therefore executives are exposed to the impact of any subsequent movement in the 
share price over the performance period. In the period between grant and vesting, the share price increased from 403.5p to 449.5p. Therefore c.11% of the 
values are attributable to the share price growth over that period.

The Company Secretary is secretary to the Committee. The Chief Executive Officer, Chief Financial Officer, HR Director and our external advisers, Deloitte, 
are also routinely invited to attend Committee meetings.

SINGLE FIGURE OF REMUNERATION FOR THE YEAR ENDED 30 SEPTEMBER 2019 (AUDITED)

Executive Incentive Plan(c)

MAIN ACTIVITIES DURING THE FINANCIAL YEAR

The Committee met four times during the year and a summary of the work undertaken in the last year is presented below:

Activity

Remuneration performance assessment

Specific remuneration arrangements

Remuneration schemes, including all-employee schemes

Wider workforce

Governance

Nov

Apr

Jul

Sep

For more information on the Committee’s terms of reference visit www.ajbell.co.uk/investor-relations.

ADVICE TO THE COMMITTEE

In relation to its consideration of Directors’ remuneration during the year, the Committee has received advice from:

 ― the Chairman, Chief Executive Officer, Chief Financial Officer, HR Director and Company Secretary; and

 ― Deloitte LLP (Deloitte).

Deloitte is retained to provide independent advice to the Committee as required. Deloitte is a member of the Remuneration Consultants Group and, as such, 
voluntarily operates under the Code of Conduct in relation to executive remuneration consulting in the UK. Deloitte has provided advice covering annual 
remuneration report and policy disclosures, market practice and corporate governance updates. Fees for providing remuneration advice to the Committee 
were £18,000 for the year ended 30 September 2020. The Committee assesses from time to time whether this appointment remains appropriate or should be 
put out to tender and takes into account the Remuneration Consultants Group Code of Conduct when considering this. 

COMMITTEE EVALUATION 

As indicated within the Corporate Governance report, the Remuneration Committee assessed its own effectiveness during the year. This identified a small 
number of improvements which will be implemented during the forthcoming year. Overall, the Committee was satisfied that it continues to operate effectively.

IMPLEMENTATION OF THE REMUNERATION POLICY FOR 2019/20

The following table sets out total remuneration for each Director in respect of the year ended 30 September 2020. 

Executive Directors

Andy Bell

Michael Summersgill

Non-Executive Directors

Les Platts

Laura Carstensen

Eamonn Flanagan

Simon Turner

Salary
and fees(a)
£000

Benefits(b)
£000

Annual 
award
£000

Deferred 
award
£000

Pension(d)
£000

Total 
remuneration 
£000

Total fixed 
remuneration
£000

Total variable 
remuneration
£000

470

220

100

45

45

45

18

8

–

–

–

–

567

216

–

–

–

–

851

323

–

–

–

–

–

–

–

–

–

–

1,906

767

100

45

45

45

488

228

100

45

45

45

1,418

539

–

–

–

–

The figures in the single figure tables above are derived from the following:

(a) Salary and fees

The amount of salary/fees earned in respect of the year. A salary sacrifice arrangement is operated by the Company. 
Employees who join this arrangement no longer pay contributions to the pension schemes but receive a lower taxable 
salary. Directors’ salaries are shown gross of salary sacrifice pension contributions.

(b) Benefits

The benefits received by the Executive Directors comprise:

 ― private medical insurance;

 ― interest-free loans on part-paid shares held ahead of the listing, all fully repaid in the financial year ended 

30 September 2019; and

 ― life assurance is provided to the CEO. 

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DIRECTORS’ REMUNERATION REPORT CONTINUED
ANNUAL REPORT ON REMUNERATION CONTINUED

(c) Executive Incentive Plan

Annual award for FY20: the value of the annual award earned in respect of the financial year based on the share price at 
vesting of 449.5p. A description of performance against the measures which applied for the financial year is provided on 
pages 79 and 80.

Deferred award for FY20: the value of the deferred award earned in respect of the financial year based on the share price 
at vesting of 449.5p. A description of performance against the measures which applied for the financial year is provided 
on pages 79 and 80. Note: deferred awards are not released until the end of a three-year deferral period and are subject 
to a further performance underpin and continued employment during the deferral period.

The values in the single figure of remuneration table are calculated in accordance with the applicable regulations by 
reference to the share price at vesting.  The values of the deferred awards are included in the FY20 table, notwithstanding 
that the values will not be released to the Directors until the end of the deferral period. In the period between grant and 
vesting, the share price increased from 403.5p to 449.5p. Therefore c.11% of the values are attributable to the share price 
growth over that period. 

The values for the FY19 annual and deferred awards were based on the share price at vesting of 396.0p.

(d) Pension

Excluding any pension contributions made in respect of an individual under the Company’s salary sacrifice arrangement, 
none of the Directors received any other employer pension contributions in respect of the year.

BASE SALARY AND FEES

The Executive Directors’ base salaries were reviewed in September 2020. In reviewing base salaries the Committee takes into account salaries paid 
elsewhere across the Group, relevant market data and information on remuneration practices in peer companies. The Committee agreed that no increase 
would be awarded to the Executive Directors in line with the decision across the Group.

Andy Bell

Michael Summersgill

Details of Chairman and Non-Executive Directors’ fees are detailed below.

Les Platts (Chairman)

Laura Carstensen

Eamonn Flanagan

Simon Turner

Base salary as 
at 1 October
 2020

Base salary as at 
1 October 
2019

£481,752

£225,504

£481,752

£225,504

Base fee as at 
1 October 
2020

Base fee as at 
1 October 
2019

£130,000

£41,000

£41,000

£41,000

£115,000

£41,000

£41,000

£41,000

An additional fee of £5,000 is payable for each Non-Executive Director (excluding the Chairman) in respect of acting as a Committee Chair. With effect from 
1 October 2020, the Chairman’s fee increased by £15,000 to £130,000 reflecting his commitment and performance in the role as well as the positioning of 
his fee at the lower end of market practice.

EXECUTIVE INCENTIVE PLAN (AUDITED)

For the financial year ended 30 September 2020, the maximum EIP awards granted to the CEO and CFO equated to 187.5% and 150% of base 
salary respectively. 

Executive Director

Maximum opportunity

On-target opportunity

Number of shares

Face value at grant1

Performance period2

Andy Bell

187.5% of salary

125% of salary

Michael Summersgill

150% of salary

100% of salary

90,103 Annual
135,154 Deferred

33,741 Annual
50,611 Deferred

£361,313
£541,968

£135,301
£202,950

Financial year ended 
30 September 2020

Financial year ended 
30 September 2020

1  For these purposes, the face value of the award is calculated by multiplying the number of shares over which the award was granted by 401p, the five- day average share 

price prior to grant date.

2  Each award was subject to performance conditions assessed over the financial year ended 30 September 2020 (as described further below). Deferred awards are also 

subject to a performance underpin for a further three years (to 30 September 2023).

The EIP awards are made up of an annual award and deferred award (40% and 60% of the total number of shares respectively) both granted as nominal 
cost options. Both the annual and deferred awards are assessed against a balanced scorecard of financial and non-financial measures, linked to the KPIs 
and strategy of the business, over the financial year ended 30 September 2020 as set out below:

Finance and assurance

Growth

Our customers

Total customers
Total AUA

Customer retention 
rates

Our technology

PBT margin

Our people

Staff engagement

Weighting:
CEO: 17.5%
CFO: 7.5%

Weighting:
CEO: 17.5%
CFO: 17.5%

Weighting:
CEO: 7.5%
CFO: 17.5%

Weighting:
CEO: 7.5%
CFO: 7.5%

Revenue 
PBT
Diluted EPS 

Weighting:
CEO: 50%
CFO: 50%

Payout for performance between threshold and stretch is calculated on a pro-rata basis. The payout at threshold is 33.3% of maximum and the payout 
at target is 66.7% of maximum. 

FINANCE AND ASSURANCE

Operating plan target

Actual

Prior year Commentary on achievements

Revenue 

£117.8m

£126.7m

£104.9m Revenue is 8% higher than plan. The Committee noted this was due to the growth 

in customers and higher levels of customer dealing, as market volatility resulted 
in more investors trading on our platform.

Profit before tax

£44.7m  

£50.1m*

£37.7m PBT and DEPS were higher than plan due to the increase in revenue as noted above 

and operational gearing within the business. An adjustment has been made to 
remove the share-based payment cost associated with the CSR initiative as it was 
approved after the plan and does not reflect poor business performance or an 
inappropriate management action.

Diluted EPS

8.91p

9.86p*

7.47p The Committee noted the challenging target within the plan, with a 12% increase 

in PBT and an 11% increase in DEPS achieved compared with the plan.

Summary performance: Strong performance

* Profit before tax, diluted EPS and profit margin have been adjusted to reflect the share-based payment cost associated with the CSR initiative of £1,595,000. 

GROWTH 

Operating plan target

Actual

Prior year Commentary on achievements

Total customers 

271,347

295,305

232,066 Strong performance with an increase of 63,239 customers during the year despite 

Total AUA

£56.2bn

£56.5bn

Summary performance: On-target performance

the operational challenges arising from COVID-19.

£52.3bn The Committee noted the growth in platform AUA during the year increasing the 
overall AUA by 8% to £56.5bn, despite the adverse market movements caused by 
the impact of COVID-19.

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ANNUAL REPORT ON REMUNERATION CONTINUED

OUR CUSTOMERS

Operating plan target

Combined AJBIC/ 
AJBYI customer 
% retention rate

95.4% 

Actual

95.5%

Summary performance: On-target performance

Prior year Commentary on achievements

95.4% The Committee noted on-target performance with the customer retention rate 

of our platform customers remaining consistent with prior year.

OUR TECHNOLOGY

Operating plan target

Actual

Prior year Commentary on achievements

Profit margin 

38.0% 

39.6%*

35.9%  The Committee noted on-target performance with profit margin increasing by 
1.6ppts compared to the plan, due to higher revenue margins combined with 
continued growth in the business and the associated operational gearing.

Summary performance: On-target performance

* Profit before tax, diluted EPS and profit margin have been adjusted to reflect the share-based payment cost associated with the CSR initiative of £1,595,000. 

OUR PEOPLE

Star rating from 
Best Companies 
survey results 

Operating plan target

3 star

Actual

3 star

Summary performance: On-target performance

Prior year Commentary on achievements

3 star Staff engagement targets were met. We maintained a three-star status in the 

‘Sunday Times 100 Best Companies to Work For’ survey.

The Committee noted engagement levels remained high during what has been 
a challenging year for everyone. Most notably staff wellbeing scores have increased 
which reflected the strength and support that was given to staff throughout the 
year in response to the pandemic.

The Committee recognised success despite the challenging external environment whilst continuing to develop the business and build our proposition 
in line with our strategy. Management actions enabled a proactive response to the COVID-19 pandemic, maintaining our client service whilst ensuring the 
wellbeing of our staff. Profit before tax, DEPS and profit margin have been adjusted to reflect the share-based payment cost associated with the CSR 
initiative of £1,595,000 which had been approved after the FY20 budget had been signed off by the Board. 

In considering the extent to which the Executive Directors’ EIP awards vested, the Committee assessed achievement against the financial and non-
financial targets set alongside the findings of the CRO risk report, in which no adverse findings were reported. It also took account of relevant external 
market conditions.

Financial performance measures vest at 62.5% of salary for the CEO and 50% of salary for the CFO for on-target performance. The combined financial 
performance measures exceeded the plan during the year. In light of this, and considering the challenging external environment, the Committee approved 
the vesting of options equal to 85.6% for the CEO and 68.5% for the CFO. The non-financial performance measures vest at 62.5% of salary for the CEO and 
50% of salary for the CFO for on-target performance. The Committee considered the non-financial measures met the target and as a result, approved the 
vesting of options equal to 62.5% of salary for the CEO and 50% of salary for the CFO.

Accordingly, the CEO’s and the CFO’s awards vested at 79%, as regards both the annual and deferred awards. Further detail is included in the table below.

Granted

90,103

135,154

33,741

50,611

Vested and 
released

Vested and 
deferred

71,181

–

26,655

–

–

106,772

–

39,983

Lapsed

18,922

28,382

7,086

10,628

CEO

CFO

Annual awards

Deferred awards

Annual awards

Deferred awards

80

The deferred awards are also subject to performance underpins for a further three years. The underpin conditions are set out below:

Underpin

Measure

Details

Grow shareholder value

Measurement of the underlying performance and strength 
of the Company

Risk, conduct and compliance

Effective individual and Company risk management

No material deterioration in the underlying 
performance of the Company which is significantly 
greater than any deterioration in the performance 
of comparator listed financial services companies.

No material failure in risk management, conduct 
or compliance.

The participants are entitled to acquire shares following the assessment of the underpins but (other than as regards sales to cover tax liabilities) 
participants are required to hold acquired shares (and to not dispose of shares) for a further 12 months. 

PAYMENTS MADE TO FORMER DIRECTORS AND PAYMENTS FOR LOSS OF OFFICE DURING THE YEAR (AUDITED)

No payments for loss of office and no payments to any former Director of the Company were made in the year.

STATEMENT OF DIRECTORS’ SHAREHOLDING AND SHARE INTERESTS (AUDITED)

The interests of the Directors and their connected persons in the Company’s ordinary shares as at 30 September 2019 and 30 September 2020 were 
as follows:

Executive Directors

Andy Bell

Michael Summersgill

Non-Executive Directors

Les Platts

Laura Carstensen

Eamonn Flanagan

Simon Turner

30 September 
2020

30 September 
2019

96,710,546

103,813,095

1,480,250

2,290,109

425,867

52,045

151,090

269,142

669,935

104,090

166,590

309,142

There has been no subsequent change in Directors’ shareholdings and share interests since 30 September 2020. 

EXECUTIVE DIRECTORS’ SHAREHOLDING GUIDELINES (AUDITED)

The Committee has adopted a shareholding guideline for the Executive Directors, which requires a shareholding equivalent to 350% of base salary for the 
CEO and 300% of base salary for the CFO, as further described in the Directors’ Remuneration Policy. The Executive Directors have significantly exceeded 
this guideline at 30 September 2020, based on the share price at the end of the financial year. 

Reflecting best practice, the Committee has also adopted a post-cessation shareholder requirement. This requires Executive Directors to retain shares 
of value equal to the shareholder guideline (or value of their shareholding at cessation if lower) for 12 months and 50% of this guideline for a further 
12 months. Shares, which the Executive Director has purchased or which were held at the date of admission to the London Stock Exchange, are not 
relevant shares for these purposes.

81

AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONDIRECTORS’ REMUNERATION REPORT CONTINUED
ANNUAL REPORT ON REMUNERATION CONTINUED

EXECUTIVE DIRECTORS’ INTERESTS UNDER SHARE SCHEMES (AUDITED)

PERFORMANCE GRAPH AND HISTORICAL CHIEF EXECUTIVE OFFICER REMUNERATION OUTCOMES

Awards under share plans:

Andy Bell

Annual award

Deferred award

Award date

18 Jan 19

18 Jan 19

As at 
1 October 
2019

143,202

214,804

Granted during 
the year

Lapsed during 
the year

Exercised during 
the year

Number of 
options at 
30 September 
2020

Status

–

–

–

–

Annual award

12 Dec 19

Deferred award

12 Dec 19

–

–

90,103

(18,922)

135,154

(28,382)

Michael 
Summersgill

Annual award

Deferred award

18 Jan 19

18 Jan 19

54,450

81,675

–

–

–

–

Annual award

12 Dec 19

Deferred award

12 Dec 19

–

–

33,741

(7,086)

50,611

(10,628)

CURRENT SERVICE CONTRACTS AND TERMS OF ENGAGEMENT
Executive Directors

(143,202)

–

Exercised

–

–

–

214,804

71,181

106,772

Subject to 
performance 
underpins

Vested and 
unexercised

Subject to 
performance 
underpins

(54,450)

–

Exercised

–

–

–

81,675

26,655

39,983

Subject to 
performance 
underpins

Vested and 
unexercised

Subject to 
performance 
underpins

The graph below shows the total shareholder return (TSR) performance of the Company’s shares in comparison with the FTSE 250 for the period from the 
date of admission, 12 December 2018 to 30 September 2020. The TSR performance of the FTSE 250 Index has been selected as it is considered the most 
appropriate comparator group to AJ Bell. For the purposes of the graph, TSR has been calculated as the percentage change during the period in the 
market price of the shares, assuming that dividends are reinvested in shares on the ex-dividend date. The graph shows the change in value, up to October 
2020, of £100 invested in shares in the Company on the date of admission compared with the change in value of £100 invested in the FTSE 250. 

TOTAL SHAREHOLDER RETURN FOR AJ BELL AGAINST THE FTSE 250 INDEX

250

230

210

190

170

150

130

110

90

70

50

)
0
0
1
o
t
d
e
s
a
b
e
r
(
n
r
u
t
e
r

r
e
d

l

o
h
e
r
a
h
S

l
a
t
o
T

Dec 18

Feb 19

Apr 19

Jun 19

Aug 19

Oct 19

Dec 19

Feb 20

Apr 20

Jun 20

Aug 20

Oct 20

  AJ Bell  

  FTSE 250

CEO PAY REMUNERATION

Source: Thomson Datastream

The Executive Directors are employed under rolling service contracts that can be terminated by the Executive Director or the Company with six months’ 
notice. These contracts were dated as follows:

The table below shows details of the total remuneration and EIP vesting (as a percentage of the maximum opportunity) for the CEO. 

Contract date

1 November 2019

1 November 2019

2020

2019

Total single figure remuneration 
£000

Annual EIP award (% of maximum 
opportunity)

Deferred EIP award (% of maximum 
opportunity)

1,297

1,906

79%

65%

79%

65%

Andy Bell

Michael Summersgill

Non‑Executive Directors

The Non-Executive Directors do not have service agreements and are appointed subject to letters of appointment that can be terminated with one 
month’s notice by either the Non-Executive Director or the Company. The letters of appointment are dated as follows:

Contract date

15 September 2008

29 March 2018

22 March 2018

1 July 2014

Les Platts (Chairman)

Laura Carstensen

Eamonn Flanagan

Simon Turner

82

DIRECTORS’ REMUNERATION RATIOS AND PERCENTAGE CHANGE 

The table below sets out in relation to salary/fees, taxable benefits and incentives, the percentage increase in pay for the Directors compared with the 
wider workforce from FY19 to FY20. The annual change in salary is based on the salary of employees (on a full-time equivalent basis) as at 30 September 
2020 and 30 September 2019, and the annual change in bonus excludes employees who are not eligible for a bonus. The average employee change has 
been calculated by reference to the mean change.

Andy Bell

Michael Summersgill

Les Platts

Laura Carstensen

Eamonn Flanagan

Simon Turner

Wider workforce

Salary/fees

Benefits

Annual bonus

2.5%

2.5%

15.0%

2.2%

2.2%

2.2%

4.9%

(16.7%)1

(87.5%)1

(43.6%)2

(44.4%)2

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

(56.0%)1

(8.3%)3

1  The reduction in taxable benefits between FY19 and FY20 reflects the repayment of interest-free loans ahead of the listing in FY19. 

2  The reduction in annual bonus for the CEO and CFO is based on the awards granted under the EIP which are subject to share appreciation. In the period between IPO and 

vesting for the FY19 awards, the share price increased from 160p to 396p. For FY20 awards the share price increased from 403.5p to 449.5p.

3  The wider workforce includes members of senior management who participated in the EIP and are also subject to share appreciation consistent with the CEO and CFO. 

Wider workforce bonuses, excluding the impact of the EIP, have increased by 32.5%.

83

AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATION 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT CONTINUED
ANNUAL REPORT ON REMUNERATION CONTINUED

CEO PAY RATIO

The table below sets out the ratio at median (50th percentile), 25th and 75th quartile of the total remuneration received by the CEO compared with the 
total remuneration received by employees (calculated on a full-time equivalent basis). The ratios have been calculated in accordance with the Companies 
(Miscellaneous Reporting) Regulations 2018 (the ‘Regulations’), which apply for the first time for AJ Bell’s financial year ended 30 September 2020.

Salary

Total remuneration

Remuneration figures used to calculate the above ratios:

Salary

Total remuneration 

Method

Option A

Option A

25th 
(lower quartile)

50th 
(median)

75th 
(upper quartile)

24:1

59:1

19:1

47:1

12:1

29:1

CEO

25th 
(lower quartile)

50th 
(median)

75th 
(upper quartile)

£481,752

£1,297,056

£20,349

£22,026

£25,008

£27,511

£38,568

£44,197

The calculation methodology used to identify the employees at each quartile for 2020 is Option A, as defined in the Regulations. We believe this is the 
most robust and accurate approach, and in line with shareholder expectations. The median, 25th and 75th percentile colleagues were determined based 
on calculating total annual remuneration up to and including 30 September. Total full-time equivalent remuneration for employees reflects all pay and 
benefits received by an individual in respect of the relevant year and has been calculated in line with the methodology for the single figure of remuneration 
for the CEO, shown on page 77. Only employees who were employed at the end of the financial year were included. Annual bonuses of employees are 
based on the expected payout. The reason for this is that the annual bonus results had not have been paid at the time of preparing the ratio calculations. 
The workforce comparison is based on the payroll data for the financial year for all employees (including the CEO but excluding Non-Executive Directors). 

A significant proportion of the CEO’s pay is in the form of variable pay through the EIP. CEO pay will therefore vary year-on-year based on Company and 
share price performance. The CEO to all-employee pay ratio will therefore also fluctuate taking this into account. 

The Committee believes that the median pay is consistent with the pay, reward and progression policies for the UK employee population. 

DISTRIBUTION STATEMENT

The following table sets out the total remuneration for all employees and the total shareholder distributions:

Total remuneration for all employees1

Dividends and share buybacks2

2020
£000

40,183

19,733

2019
£000

34,213

14,988

% change

17.4%

31.7%

1  Total remuneration for all employees represents the underlying staff cost for the Group.

2  Dividend and share buybacks represents the interim and final dividend paid on ordinary shares and shares repurchased from employees during the year.

IMPLEMENTATION OF THE DIRECTORS’ REMUNERATION POLICY FOR THE FINANCIAL YEAR ENDING 30 SEPTEMBER 2021

Information on how AJ Bell intends to implement the Directors’ Remuneration Policy for the financial year ending 30 September 2021 is set out below.

Salary and fees

Details of annual base salaries for Executive Directors are set out below:

Andy Bell

Michael Summersgill

This is in line with the wider workforce. 

Base salary from
1 October 
2020

Base salary at
1 October 
2019

£481,752 

£225,504 

£481,752 

£225,504

Increase %

Nil 

Nil

The Chairman’s fee increased to £130,000 with no other increases in Non-Executive Director base fees set at 1 October 2019.

Executive Incentive Plan

The maximum incentive opportunity for FY21 will be 187.5% of salary for the CEO and 150% of salary for the CFO. The incentive will be subject to financial 
and strategic/individual performance measures. The Committee considers the targets are commercially sensitive as they provide competitors with insight 
into our business plans and expectations and therefore they should remain confidential. However, the Committee intends to disclose the performance 
targets and performance against them retrospectively in the 2021 Directors’ Remuneration report.

STATEMENT OF VOTING AT THE AGM

At the AGM held on 22 January 2020, votes cast by proxy and at the meeting in respect of the Directors’ Remuneration report and the Directors’ 
Remuneration Policy were as follows.

Votes for 
including 
discretionary 
votes

215,159,358

Votes against

% against

Total votes cast 
excluding votes 
withheld

Votes withheld

Total votes cast 
including votes 
withheld

5,339,642

2.42

220,499,000

111,909

220,610,909

% for

97.58

213,832,758

96.98

6,665,486

3.02

220,498,244

113,805

220,612,049

Resolution

Approve Directors’ 
Remuneration Report

Approve Directors’ 
Remuneration Policy

APPROVAL

This report was approved by the Board on 2 December 2020 and signed on its behalf by: 

Laura Carstensen
Chair of the Remuneration Committee
2 December 2020

84

85

AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONDIRECTORS’ REPORT

The Directors present their annual report on 
the affairs of the Group, together with the 
consolidated financial statements and auditor’s 
report, for the year ended 30 September 2020. 

ADDITIONAL DISCLOSURES

The Strategic report is a requirement of the UK 
Companies Act 2006 and can be found on pages 
4 to 45 of this Annual Report.

The Company has chosen in accordance with 
section 414C (11) of the Companies Act 2006, 
to include details of the following matter in 
its Strategic report that would otherwise be 
disclosed in the Directors’ report:

Detail

Likely future developments 
in the business

Financial instruments

Greenhouse gas emissions

Non-financial reporting

Page

12

Note 25 to the 
consolidated 
financial 
statements

32

33

The Company is required to disclose certain 
information under Listing Rule 9.8.4R in 
the Directors’ report or to advise where 
such relevant information is contained. 
Information required to be disclosed by the 
Listing Rules, and which is not included in the 
Directors’ report, can be located as follows:

Listing Rule 9.8.4 
Required 
Disclosure

(4) Details of any 
long-term 
incentive schemes

(12) Current year 
dividend waiver 
agreements

(13) Future 
dividend waiver 
agreements

Location in the Annual 
Report and Financial 
Statements

Directors Remuneration 
report on page 75 and note 
24 to the consolidated 
financial statements

Note 11 to the consolidated 
financial statements 
provides information on 
employee benefit trusts that 
have waived dividends

Note 11 to the consolidated 
financial statements 
provides information on 
employee benefit trusts that 
have waived dividends

(14) Information 
regarding 
controlling 
shareholder

A statement regarding the 
controlling shareholder is on 
page 87 of the Directors’ 
report

86

PRINCIPAL ACTIVITY

SECTION 172 STATEMENT

Details of how interests of stakeholders are 
considered in the Board’s decision making 
can be found in the Section 172 statement 
on page 25.

ARTICLES OF ASSOCIATION

The Articles of Association of the Company 
were adopted by special resolution on 
15 November 2018. Any amendments to the 
Articles of Association may be made in 
accordance with the provisions of 
the Companies Act 2006, by way of 
a special resolution. 

DIRECTORS

The Directors of the Group who were in office 
during the year, are disclosed on pages 50 
and 51.

Under the Company’s Articles of Association 
all of the Directors are required to retire from 
the Board at the AGM. Accordingly, each of the 
Directors, being eligible, will offer themselves 
for re-election by the members of the Company.

The service agreements of current Executive 
Directors and the letters of appointment of the 
Non-Executive Directors are available for 
inspection at the Company’s registered office. 

DIRECTORS’ POWERS

Subject to company law and the Company’s 
Articles, the Directors may exercise all of the 
powers of the Company and may delegate their 
power and discretion to committees. The EMB 
is responsible for the day-to-day management 
of the Group. The Articles give the Directors 
power to appoint and replace Directors. 

DIRECTORS’ INTERESTS

Directors’ interests in the shares of AJ Bell plc 
are disclosed in the Directors’ Remuneration 
report on page 81.

During the period covered by this report, no 
Director had any material interest in a contract 
to which the Company or any of its subsidiary 
undertakings was a party (other than their own 
service contract) that requires disclosure under 
the requirements of the Companies Act 2006.

AJ Bell plc (the ‘Company’) and its subsidiaries 
(together the ‘Group’) provide an investment 
platform operating in the advised and D2C 
markets. The Company is registered as a public 
limited company under the Companies Act 2006 
and is listed on the Main Market of the London 
Stock Exchange. 

RESULTS AND FUTURE PERFORMANCE

A review of the Group’s results and activities is 
covered within the Strategic report on pages 
4 to 45. This incorporates the Chairman’s 
statement and Chief Executive Officer’s review, 
which include an indication of likely 
future developments. 

KEY PERFORMANCE INDICATORS

Key performance indicators in relation to the 
Group’s activities are continually reviewed by 
senior management and are presented on 
pages 20 and 21.

DIVIDENDS

The Board recommends a final dividend of 
4.66p per ordinary share for the year ended 
30 September 2020. This, together with the 
interim dividend of 1.50p per ordinary share 
paid on 26 June 2020, makes a total dividend in 
respect of the financial year end 30 September 
2020 of 6.16p per ordinary share. The final 
dividend proposed by the Directors will be 
subject to approval at the AGM on 27 January 
2021. If approved, the Company will pay a final 
dividend on 5 February 2021 to shareholders on 
the register at 8 January 2021. The ex-dividend 
date will be 7 January 2021.

The AJ Bell Employee Benefit Trust has elected 
to waive all dividends on shares held under the 
Trust relating to AJ Bell plc. Further details can 
be found in note 11 to the financial statements.

CORPORATE GOVERNANCE

The Corporate Governance report is set out on 
pages 54 to 61. The information in that section 
is incorporated into this Directors’ report by 
reference, is deemed to form part of this report 
and so fulfils the requirements of the corporate 
governance statement for the purposes of 
DTR 7.2.1. 

A statement as to the Company’s compliance 
with the Code and details of where the Code is 
publically available can be found in the Chair’s 
Introduction to Corporate Governance on 
page 49.

DIRECTORS’ INDEMNITIES

The Company has made qualifying third-party 
indemnity provisions for the benefit of its 
Directors. These provisions were for the 
purposes of section 234 of the Companies Act 
2006 and were in force throughout the financial 
year and remain so at the date of this report. 

SHARE CAPITAL

Details of the Company’s authorised and issued 
share capital, together with details of the 
movements therein, are set out in note 23 to the 
financial statements. This includes the rights 
and obligations attaching to shares and 
restrictions on the transfer of shares.

The Company has one class of ordinary share 
which carries no right to fixed income. There  
are no specific restrictions on the size of the 
holding nor on the transfer of shares, which are 
both governed by the general provisions of the 
Articles and prevailing legislation. 

Pursuant to an underwriting agreement 
entered into between the Company, Directors 
and those employees of the Company who sold 
shares in the IPO, and others, the following 
restrictions applied to the Directors and 
employee shareholders:

They were subject to a one-year lock-in 
period for 100% of their shares and a two-year 
lock-in period in respect of 50% of their shares 
from the date of admission. In the case of 
management, the lock-in included any ordinary 
shares purchased pursuant to the qualifying 
offer. The one-year lock-in expired on 
11 December 2019 and the two-year lock-in 
will expire on 11 December 2020.

The Directors are not aware of any agreements 
between holders of the Company’s shares that 
may result in restrictions on the transfer of 
securities or on voting rights.

The AJ Bell Employee Benefit Trust was 
established in order to provide benefits for the 
Group’s employees and former employees and 
certain of their relatives. This includes acting 
as a vehicle for the acquisition and holding of 
a pool of shares to satisfy share awards under 
the Company’s employee share plans. 

There is a relationship agreement between 
Andy Bell, Fergus Lyons and the Company to 
ensure that the independence provisions as 
set out in the Listing Rules are complied with. 
The Board confirms that for the year ended 
30 September 2020 and in accordance with 
the Listing Rule 9.8.4(14):

i)   the Company has complied with the 

independence provisions included in the 
relationship agreement; and

ii)   so far as the Company is aware, the 

independence provisions included in the 
relationship agreement have been complied 
with by the other parties to the relationship 
agreement and their associates.

CAPITAL MANAGEMENT

The Group is subject to CRD IV requirements and 
therefore has a consolidated regulatory capital 
requirement. The capital held to meet this 
requirement comprises share capital, share 
premium and retained earnings. The Directors 
ensure that the level of capital held in the Group:

 ― meets the regulatory capital requirements;

 ― provides a strong base for ongoing trading 

activities; and

 ― is sufficient to support the Group’s 

long-term strategy.

The Group’s regulatory capital requirement and 
details can be found under our CRR Part Eight 
(Pillar 3) disclosures, which can be found on the 
Group’s website at www.ajbell.co.uk. The Group 
continues to hold a significant amount of 
capital above its regulatory capital requirement.

AUTHORITY TO PURCHASE ITS 
OWN SHARES

The Company is permitted pursuant to the 
terms of its Articles of Association to purchase 
its own shares subject to shareholder approval. 
The Company was granted authority at the 
2020 AGM to purchase its own shares up to an 
aggregate value of 10% of the issued nominal 
capital. No shares were purchased under this 
authority in the year to 30 September 2020 and 
up to the date of this report. The authority will 
expire on the earlier of the end of the next AGM 
and 28 February 2021. 

SUBSTANTIAL SHAREHOLDINGS

As at 30 September 2020, the Company had 
been notified in accordance with the DTR 5 
of the following shareholdings:

Interested party

Number

Andy Bell

BlackRock, Inc.

Liontrust Investment 
Partners LLP

Fergus Lyons

96,710,546

23,625,211

20,577,810

17,485,110

% of 
ordinary 
shares

23.58

5.76

5.02

4.26

Between 30 September 2020 and 2 December 
2020 (the latest practicable date for inclusion 
in this report), the Company was notified that 
in accordance with FCA Disclosure and 
Transparency Rule 5.1.2, that BlackRock, Inc, 
on 5 November 2020, informed the Company 
that it had increased its holding to 6.91% of the 
Company’s issued share capital.

COUNTRY BY COUNTRY REPORTING

AJ Bell plc is a parent institution of a group regulated by the FCA with a subsidiary, AJ Bell Securities 
Limited, regulated under CRD IV and CRR. Regulation requires disclosure of certain financial 
information on a country by country basis. The following table demonstrates how we comply with the 
country by country reporting requirements of CRD IV, by showing where the relevant information can 
be found within the financial statements. The Company has taken the exemption permitted under 
CRD IV to provide this information on a consolidated basis.

Jurisdiction

Number of 
employees

Turnover

Profit (or loss) 
before tax

Cash tax paid on 
profit or loss

Public subsidies 
received

UK 

See note 7 of 
the financial 
statements

See income 
statement

See income 
statement

See statement 
of cash flows

None received

87

AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONWe consider the Annual Report and Financial 
Statements, taken as a whole, is fair, balanced 
and understandable and provides the 
information necessary for shareholders to 
assess the Group’s position and performance, 
business model and strategy. 

Approved by the Board on 2 December 2020 
and signed on its behalf by:

Christopher Bruce Robinson 
Company Secretary
4 Exchange Quay 
Salford Quays 
Manchester 
M5 3EE

DIRECTORS’ REPORT CONTINUED

STATEMENT OF DIRECTORS’ RESPONSIBILITIES

FINANCIAL INSTRUMENTS AND RISK 
MANAGEMENT

The risk management objectives and policies 
of the Group are set out within note 25 of the 
financial statements. 

POLITICAL AND CHARITABLE 
CONTRIBUTIONS

During the year the Group made charitable 
donations of £242,000 (2019: £410,000). 
No political contributions were made by 
the Group during the year (2019: £nil). 

CORPORATE SOCIAL RESPONSIBILITY

Information about the Group’s approach 
to the environment including details of our 
greenhouse gas emissions, is set out on 
page 32 of the Strategic report.

DISABLED EMPLOYEES

Applications for employment by disabled 
persons are considered bearing in mind the 
aptitude of the applicant concerned. In the 
event of employees becoming disabled every 
effort is made to ensure that their employment 
with the Group continues and that the 
appropriate facilities and training are arranged. 
It is the policy of the Group that the training, 
career development and promotion of disabled 
persons must, as far as possible, be identical 
to that of other employees. 

ENGAGEMENT WITH EMPLOYEES

The Group places considerable value on 
the involvement of its employees and has 
continued to keep them informed on matters 
affecting them as employees and on the various 
other factors affecting the performance of the 
Group. This is achieved through formal and 
informal meetings and internal publications. 
Employee representatives are consulted 
regularly on a wide range of matters 
affecting their current and future interests. 
Employee share schemes have been operated 
since June 2005. These schemes have 
promoted wider employee involvement in 
the Group. Further information on employee 
engagement is set out on page 27 of the 
Strategic report.

The Directors believe that the incentivisation 
of senior management and key employees by 
equity participation is an important factor in 
the continuing success of the Group. This policy 
aligns the interests of management with those 
of the wider shareholder base. 

ENGAGEMENT WITH SUPPLIERS, 
CUSTOMERS AND OTHER 
STAKEHOLDERS

Details of how the Group engages with its key 
stakeholders, including its shareholders, can 
be found on pages 22 to 24 of the Strategic 
report and on page 55 of the Corporate 
Governance report. 

INTERNAL CONTROL

The Board has overall responsibility for the 
maintenance of the internal control system 
established by the Group and places 
considerable reliance on a strong control 
environment. However, such a system is 
designed to manage rather than eliminate the 
risk of failure to achieve business objectives. 
It can only provide reasonable and not absolute 
assurance against material misstatement 
or loss. Compliance with internal control 
procedures is monitored by the Directors 
through the Risk and Compliance Committee 
and the Audit Committee, which are 
responsible for overseeing the Group’s risk 
management, compliance and internal 
audit functions.

MARKET ABUSE REGULATION

The Company has its own internal dealing 
rules which apply to all staff and which 
encompass the requirements of the Market 
Abuse Regulation.

GOING CONCERN AND VIABILITY 
STATEMENT

The consolidated financial statements have 
been prepared on a going concern basis. 
After making enquiries and considering the 
Group’s financial position, its business model, 
strategy, financial forecasts and regulatory 
capital together with its principal risks and 
uncertainties, the Directors have a reasonable 
expectation that the Group will be able to 
continue in operation and meet its liabilities as 
they fall due over the period of the assessment. 
The going concern basis of preparation is 
discussed within note 2.1 to the consolidated 
financial statements.

In accordance with provision 31 of the UK 
Corporate Governance Code, the Directors 
have assessed the prospects of the Group over 
a longer period than the 12 months required 
by the going concern provision. Details of the 
assessment can be found on page 45.

EVENTS AFTER REPORTING DATE

Details of significant events since the reporting 
date are contained in note 30 to the 
financial statements. 

DISCLOSURE OF INFORMATION TO 
AUDITOR

Each of the persons who is a Director at the 
date of approval of this Annual Report 
confirms that:

 ― so far as the Director is aware, there is no 
relevant audit information of which the 
Company’s auditor is unaware; and

 ― the Director has taken all the steps that 
they ought to have taken as a Director in 
order to make themselves aware of any 
relevant audit information and to establish 
that the Company’s auditor is aware of 
that information.

AUDITOR

BDO LLP was appointed as external auditor 
following the approval by shareholders at the 
AGM held on 22 January 2020. BDO LLP has 
indicated its willingness to continue in office 
and a resolution proposing its reappointment 
as auditor will be put to members at the AGM 
to be held on 27 January 2021.

ANNUAL GENERAL MEETING

The AGM will be held at 10 am on 27 January 
2021 and will be held as a hybrid meeting as 
detailed in the Corporate Governance report 
on page 61. Details of the resolutions to be 
proposed at the AGM are set out in the separate 
circular which has been sent to all shareholders 
and is available on the AJ Bell website at 
www.ajbell.co.uk/investor-relations/agm.

Approved by the Board on 2 December 2020 
and signed on its behalf by:

Christopher Bruce Robinson 
Company Secretary

4 Exchange Quay 
Salford Quays 
Manchester 
M5 3EE

The Directors are responsible for preparing 
the Strategic report, the Directors’ report 
and the Group and Parent Company financial 
statements in accordance with applicable 
law and regulations. 

Company law requires the Directors to 
prepare Group and Parent Company financial 
statements for each financial year. Under that 
law they have elected to prepare the Group 
financial statements in accordance with 
International Financial Reporting Standards 
as adopted by the European Union (IFRSs as 
adopted by the EU) and applicable law and 
have elected to prepare the Parent Company 
financial statements in accordance with UK 
accounting standards and applicable law 
(UK Generally Accepted Accounting 
Practice), including FRS 101 Reduced 
Disclosure Framework. 

Under Company law the Directors must not 
approve the financial statements unless they 
are satisfied that they give a true and fair view 
of the state of affairs of the Group and Parent 
Company and of their profit or loss for that 
period. In preparing each of the Group and 
Parent Company financial statements, the 
Directors are required to: 

 ― select suitable accounting policies and 

then apply them consistently; 

 ― make judgements and estimates that are 

reasonable, relevant, reliable and prudent; 

 ― for the Group financial statements, state 
whether they have been prepared in 
accordance with IFRSs as adopted by 
the EU; 

 ― for the Parent Company financial 

statements, state whether applicable UK 
accounting standards have been followed, 
subject to any material departures 
disclosed and explained in the 
financial statements;

 ― assess the Group and Parent Company’s 
ability to continue as a going concern, 
disclosing, as applicable, matters related 
to going concern; and 

 ― use the going concern basis of accounting 

unless they either intend to liquidate the 
Group or the Parent Company or to cease 
operations, or have no realistic alternative 
but to do so. 

The Directors are responsible for keeping 
adequate accounting records that are sufficient 
to show and explain the Parent Company’s 
transactions and disclose with reasonable 
accuracy at any time the financial position of 
the Parent Company and enable them to ensure 
that its financial statements comply with the 
Companies Act 2006. They are responsible 
for such internal control as they determine is 
necessary to enable the preparation of financial 
statements that are free from material 
misstatement, whether due to fraud or error, 
and have general responsibility for taking 
such steps as are reasonably open to them 
to safeguard the assets of the Group and 
to prevent and detect fraud and 
other irregularities. 

The Directors are responsible for ensuring 
the annual report and the financial statements 
are made available on a website. Financial  
statements are published on the Company’s 
website in accordance with legislation in the 
United Kingdom governing the preparation and 
dissemination of financial statements, which 
may vary from legislation in other jurisdictions. 
The maintenance and integrity of the 
Company’s website is the responsibility of the 
Directors. The Directors’ responsibility also 
extends to the ongoing integrity of the financial 
statements contained therein.

Each of the Directors, whose names and 
responsibilities are listed in the Corporate 
Governance report, confirms that, to the best 
of their knowledge:

 ― The Group and Parent Company financial 
statements, which have been prepared 
in accordance with the applicable set of 
accounting standards, give a true and fair 
view of the assets, liabilities, financial 
position and profit or loss of the Parent 
Company and the undertakings included 
in the Group taken as a whole; and

 ― The Strategic report and the financial 
statements include a fair review of the 
development and performance of the 
business and the position of the Group 
and the undertakings included in the 
consolidation taken as a whole, together 
with a description of the principal risks 
and uncertainties that they face.

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 03
 FINANCIAL 
STATEMENTS

Independent Auditor’s report

Consolidated income statement

Consolidated statement of financial position

Consolidated statement of changes in equity

Consolidated statement of cash flows

Notes to the consolidated financial statements

Company statement of financial position

Company statement of changes in equity

Notes to the Company financial statements

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97

98

99

100

101

131

132

133

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 ― the Directors’ explanation set out on page 
45 in the annual report as to how they have 
assessed the prospects of the Group, over 
what period they have done so and why 
they consider that period to be appropriate, 
and their statement as to whether they 
have a reasonable expectation that the 
Group will be able to continue in operation 
and meet its liabilities as they fall due over 
the period of their assessment, including 
any related disclosures drawing attention 
to any necessary qualifications 
or assumptions.

KEY AUDIT MATTERS

Key audit matters are those matters that, 
in our professional judgment, were of most 
significance in our audit of the financial 
statements of the current period and include 
the most significant assessed risks of material 
misstatement (whether or not due to fraud) 
that we identified including those which had 
the greatest effect on: the overall audit strategy, 
the allocation of resources in the audit; and 
directing the efforts of the engagement team. 
These matters were addressed in the context of 
our audit of the financial statements as a whole, 
and in forming our opinion thereon, and 
we do not provide a separate opinion on 
these matters.

OPINION

BASIS FOR OPINION

We have audited the financial statements 
of AJ Bell plc (the ‘Parent Company’) and its 
subsidiaries (the ‘Group’) for the year ended 
30 September 2020 which comprise the 
consolidated income statement, consolidated 
statement of financial position, consolidated 
statement of changes in equity, consolidated 
statement of cash flows, company statement 
of financial position, company statement of 
changes in equity and notes to the financial 
statements, including a summary of significant 
accounting policies. The financial reporting 
framework that has been applied in the 
preparation of the Group financial statements 
is applicable law and International Financial 
Reporting Standards (IFRSs) as adopted by 
the European Union. The financial reporting 
framework that has been applied in the 
preparation of the Parent Company financial 
statements is applicable law and United 
Kingdom Accounting Standards, including 
FRS 101 Reduced Disclosure Framework 
(United Kingdom Generally Accepted 
Accounting Practice).

In our opinion:

 ― the financial statements give a true and 
fair view of the state of the Group’s and 
of the Parent Company’s affairs as at 
30 September 2020 and of the Group’s 
profit for the year then ended;

 ― the Group financial statements have been 

properly prepared in accordance with IFRSs 
as adopted by the European Union;

 ― the parent Company financial statements 

have been properly prepared in accordance 
with United Kingdom Generally Accepted 
Accounting Practice; and

 ― the financial statements have been 
prepared in accordance with the 
requirements of the Companies Act 2006; 
and, as regards the Group financial 
statements, Article 4 of the IAS Regulation.

We conducted our audit in accordance with 
International Standards on Auditing (UK) (ISAs 
(UK)) and applicable law. Our responsibilities 
under those standards are further described 
in the Auditor’s responsibilities for the audit of 
the financial statements section of our report. 
We are independent of the Group and the 
Parent Company in accordance with the ethical 
requirements that are relevant to our audit of 
the financial statements in the UK, including 
the FRC’s Ethical Standard as applied to listed 
public interest entities, and we have fulfilled our 
other ethical responsibilities in accordance with 
these requirements. We believe that the audit 
evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion.

CONCLUSIONS RELATING TO 
PRINCIPAL RISKS, GOING CONCERN 
AND VIABILITY STATEMENT

We have nothing to report in respect of the 
following information in the annual report, 
in relation to which the ISAs (UK) require us 
to report to you whether we have anything 
material to add or draw attention to:

 ― the Directors’ confirmation set out on 

page 40 in the annual report that they have 
carried out a robust assessment of the 
Group’s emerging and principal risks and 
the disclosures in the annual report that 
describe the principal risks and the 
procedures in place to identify emerging 
risks and explain how they are being 
managed or mitigated;

 ― the Directors’ statement set out on page 
104 in the financial statements about 
whether the Directors considered it 
appropriate to adopt the going concern 
basis of accounting in preparing the 
financial statements and the Directors’ 
identification of any material uncertainties 
to the Group and the Parent Company’s 
ability to continue to do so over a period 
of at least twelve months from the date 
of approval of the financial statements;

 ― whether the Directors’ statement relating 

to going concern required under the Listing 
Rules in accordance with Listing Rule 
9.8.6R(3) is materially inconsistent with 
our knowledge obtained in the audit; or

Risk description

How our audit addressed the risk

Existence and accuracy of revenue
There is a risk that revenue may be misstated due to errors in system 
calculations or manual processes. The key risks in AJ Bell Securities Limited 
and AJ Bell Management Limited is that fees are not calculated in line with 
agreements in place. We therefore consider the accuracy of revenue to be 
a significant risk.

For Dealing, Custody and FX fees, we tested a number of controls including 
controls around the integrity of the key revenue system and controls 
in place to ensure that fees are calculated accurately and in line with 
agreements. We also tested controls around ensuring the accuracy of 
the Assets Under Administration on which the custody fees are based. 

There are also various performance incentive schemes in place that mean 
that management may be incentivised to overstate revenue. We therefore 
consider the existence of revenue to be a significant risk. 

As disclosed in note 5 of the financial statements, management and the 
board categorise revenue into three sub categories: 
 ― “recurring fixed”, which includes the recurring admin fees;
 ― “recurring ad valorem”, which includes custody fees and interest 

income; and

Tests of detail included:
 ― We tested the accuracy of revenue by performing a recalculation of 

key income streams including dealing income, FX income and custody 
income. This was then compared against the amount recognised in 
the financial statements;

 ― We agreed a sample of dealing revenue items to dealing instruction 
received from the customer and to the deal confirmation received 
from the market. For deals placed over the telephone we reviewed 
a sample of telephone recordings to verify that the deal was placed 
in line with the customer’s verbal instructions;

 ― “transactional”, which includes dealing fees, FX fees and non recurring 

 ― For a sample of Custody Solutions and Institutional customers, 

admin fees. 

verified that their dealing and custody fees were being calculated 
in accordance with the underlying agreements;

Our approach to the testing of pension administration fees was as follows:

Tests of detail included:
 ― Performed a recalculation of the recurring admin fees based on 

the data extract from the system and compared this to the figures 
recognised in the financial statements. We agreed a sample of 
items within the data to supporting documentation in order to 
gain assurance over the existence and accuracy of the data set;
 ― Substantively tested a sample of the non recurring admin fees, 

agreeing a sample of items to customer instruction and verifying that 
the associated fee was in line with AJ Bell’s documented fee structure;
 ― Reconciled the admin fee income to the associated cash movements 

in the bank in order to gain assurance over the completeness of the 
revenue stream.

For interest income, we performed the following procedures: 
 ― Verification that the deposited money per the internally maintained 

interest income workings reconciled to the amount of deposited client 
money per internal records;

 ― Tested the controls around the external client money reconciliations 
and agreed client money balances to external bank confirmations.

Tests of detail included:
 ― Agreed a sample of interest rates, deposit amounts and terms to 

independent confirmations received directly from the bank, and to 
confirmations sent by the banks to AJ Bell at the point the deposit 
was placed;

 ― Recalculated the interest income to be recognised for the period for 

a sample of deposits. 

Key observations:
From testing we have found no material exceptions over this matter. 

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OUR APPLICATION OF MATERIALITY

We apply the concept of materiality both 
in planning and performing our audit, and 
in evaluating the effect of misstatements. 
We consider materiality to be the magnitude 
by which misstatements, including omissions, 
could influence the economic decisions of 

reasonable users that are taken on the basis 
of the financial statements. Importantly, 
misstatements below these levels will not 
necessarily be evaluated as immaterial 
as we also take account of the nature of 
identified misstatements, and the particular 
circumstances of their occurrence, when 

evaluating their effect on the financial 
statements as a whole.

Based on professional judgement, we 
determined materiality for the financial 
statements as a whole as follows:

Materiality 

Basis for determining 
materiality 

Group financial statements

Overall materiality: £2.4m
Performance materiality: £1.6m

Parent company financial statements

Overall materiality: £650k
Performance materiality: £420k

The principal measure considered was a benchmark of 
5% of profit on ordinary activities before taxation. Profit 
on ordinary activities before taxation attributable to 
shareholders has been used as we consider this to be 
the most significant determinant of the Group’s financial 
performance used by shareholders and other users of 
the financial statements. Performance materiality was 
calculated using 65% of overall materiality based on our 
risk assessment procedures and the expectation of a low 
level of misstatements.

We used 1.5% of total assets of the parent company 
as the basis of materiality as the company is the parent 
entity of the Group, and does not earn any income other 
than dividends from subsidiary entities. Performance 
materiality was calculated using 65% of overall 
materiality based on our risk assessment procedures 
and the expectation of a low level of misstatements.

For each component in the scope of our Group 
audit, we allocated a materiality that is less 
than our overall Group materiality. 

Audits of the components were performed at 
a materiality level calculated by reference to 
a proportion of group materiality appropriate 
to the relative scale of the business concerned. 
This materiality level was £1.8m. We agreed 
with the Audit Committee that we would 
report to them all individual audit differences 
identified during the course of our audit in 
excess of £50,000. We also agreed to report 
differences below these thresholds that, 
in our view, warranted reporting on 
qualitative grounds.

AN OVERVIEW OF THE SCOPE 
OF OUR AUDIT

Our audit approach was developed by 
obtaining an understanding of the Group’s 
activities and the overall control environment. 
Based on this understanding we assessed 
those aspects of the Group’s transactions and 
balances which were most likely to give rise 
to a material misstatement.

As part of designing our audit, we determined 
materiality and assessed the risks of material 
misstatement in the financial statements. 
In particular, we looked at where the directors 
made subjective judgements.

We performed a full scope audit for all active 
components. The work for all the components 
(all within the United Kingdom) was performed 
by the group audit team. 

We focused on laws and regulations that could 
give rise to a material misstatement in the 
financial statements. Our tests included, 
but were not limited to:

CAPABILITY OF THE AUDIT TO DETECT 
IRREGULARITIES, INCLUDING FRAUD

We gained an understanding of the legal and 
regulatory framework applicable to the Group 
and the industry in which it operates, and 
considered the risk of acts by the Group 
which were contrary to applicable laws and 
regulations, including fraud. These included but 
were not limited to compliance with Companies 
Act 2006, IFRSs as adopted by the European 
Union, the Financial Conduct Authority’s 
regulations and the Listing Rules.

We designed audit procedures to respond 
to the risk, recognising that the risk of not 
detecting a material misstatement due to 
fraud is higher than the risk of not detecting 
one resulting from error, as fraud may involve 
deliberate concealment by, for example, 
forgery, misrepresentations or 
through collusion.

 ― agreement of the financial statement 

disclosures to underlying 
supporting documentation; 

 ― enquiries of management regarding 
instances of non-compliance and 
contingent liabilities; 

 ― review of correspondence with 

the regulator; 

 ― review of minutes of board meetings for 

discussions around potential irregularities 
throughout the period; and 

 ― considering the effectiveness of the control 
environment in monitoring compliance 
with laws and regulations

There are inherent limitations in the audit 
procedures described above and the further 
removed noncompliance with laws and 
regulations is from the events and transactions 
reflected in the financial statements, the less 
likely we would become aware of it. We also 
addressed the risk of management override of 
internal controls, including testing journals and 
evaluating whether there was evidence of bias 
by the directors that represented a risk of 
material misstatement due to fraud.

OTHER INFORMATION

The Directors are responsible for the other 
information. The other information comprises 
the information included in the Annual Report 
and Financial Statements, other than the 
financial statements and our auditor’s report 
thereon. Our opinion on the financial 
statements does not cover the other 
information and, except to the extent otherwise 
explicitly stated in our report, we do not express 
any form of assurance conclusion thereon. 
In connection with our audit of the financial 
statements, our responsibility is to read the 
other information and, in doing so, consider 
whether the other information is materially 
inconsistent with the financial statements 
or our knowledge obtained in the audit or 
otherwise appears to be materially misstated. 
If we identify such material inconsistencies 
or apparent material misstatements, we are 
required to determine whether there is 
a material misstatement in the financial 
statements or a material misstatement of the 
other information. If, based on the work we 
have performed, we conclude that there is 
a material misstatement of the other information, 
we are required to report that fact.

We have nothing to report in this regard.

In this context, we also have nothing to report 
in regard to our responsibility to specifically 
address the following items in the other 
information and to report as uncorrected 
material misstatements of the other 
information where we conclude that those 
items meet the following conditions:

 ― Fair, balanced and understandable 
– the statement given by the Directors 
that they consider the annual report and 
financial statements taken as a whole is 
fair, balanced and understandable and 
provides the information necessary 
for shareholders to assess the Group’s 
position, performance, business model 
and strategy, is materially inconsistent with 
our knowledge obtained in the audit; or

 ― Audit committee reporting – the section 
describing the work of the audit committee 
does not appropriately address matters 
communicated by us to the audit 
committee; or

 ― Directors’ statement of compliance 
with the UK Corporate Governance 
Code – the parts of the Directors’ 
statement required under the Listing Rules 
relating to the Company’s compliance with 
the UK Corporate Governance Code 
containing provisions specified for review 
by the auditor in accordance with Listing 
Rule 9.8.10R(2) do not properly disclose 
a departure from a relevant provision 
of the UK Corporate Governance Code.

OPINIONS ON OTHER MATTERS 
PRESCRIBED BY THE COMPANIES 
ACT 2006

In our opinion, the part of the Directors’ 
remuneration report to be audited has been 
properly prepared in accordance with the 
Companies Act 2006.

In our opinion, based on the work undertaken 
in the course of the audit the information given 
in the Strategic report and the Directors’ report 
for the financial year for which the financial 
statements are prepared is consistent with the 
financial statements and those reports have 
been prepared in accordance with applicable 
legal requirements.

MATTERS ON WHICH WE ARE REQUIRED 
TO REPORT BY EXCEPTION

In the light of the knowledge and understanding 
of the Group and the Parent Company and 
its environment obtained in the course of 
the audit, we have not identified material 
misstatements in the Strategic report or the 
Directors’ report.

We have nothing to report in respect of the 
following matters in relation to which the 
Companies Act 2006 requires us to report 
to you if, in our opinion:

 ― adequate accounting records have not 

been kept by the Parent Company, or 
returns adequate for our audit have not 
been received from branches not visited 
by us; or

 ― the Parent Company financial statements 

and the part of the Directors’ remuneration 
report to be audited are not in agreement 
with the accounting records and returns; or

 ― certain disclosures of Directors’ 

remuneration specified by law are not 
made; or

 ― we have not received all the information 
and explanations we require for our audit.

RESPONSIBILITIES OF DIRECTORS

As explained more fully in the Directors’ 
responsibilities statement, the Directors are 
responsible for the preparation of the financial 
statements and for being satisfied that they 
give a true and fair view, and for such internal 
control as the Directors determine is necessary 
to enable the preparation of financial 
statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the 
Directors are responsible for assessing the 
Group’s and the Parent Company’s ability to 
continue as a going concern, disclosing, as 
applicable, matters related to going concern 
and using the going concern basis of accounting 
unless the Directors either intend to liquidate 
the Group or the Parent Company or to cease 
operations, or have no realistic alternative but 
to do so.

AUDITOR’S RESPONSIBILITIES 
FOR THE AUDIT OF THE 
FINANCIAL STATEMENTS

Our objectives are to obtain reasonable 
assurance about whether the financial 
statements as a whole are free from material 
misstatement, whether due to fraud or error, 
and to issue an auditor’s report that includes 
our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that 
an audit conducted in accordance with ISAs 
(UK) will always detect a material misstatement 
when it exists. Misstatements can arise from 
fraud or error and are considered material if, 
individually or in the aggregate, they could 
reasonably be expected to influence the 
economic decisions of users taken on the 
basis of these financial statements.

A further description of our responsibilities for 
the audit of the financial statements is located 
on the Financial Reporting Council’s website at: 
www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our 
auditor’s report.

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CONSOLIDATED INCOME STATEMENT

for the year ended 30 September 2020

OTHER MATTERS WHICH WE ARE 
REQUIRED TO ADDRESS

Following the recommendation of the audit 
committee, we were appointed by the Board 
of Directors to audit the financial statements 
for the year ending 30 September 2020 and 
subsequent financial periods. The period 
of total uninterrupted engagement is 1 year, 
covering the year ended 20 September 
2020 only. 

The non-audit services prohibited by the FRC’s 
Ethical Standard were not provided to the 
Group or the Parent Company and we remain 
independent of the Group and the Parent 
Company in conducting our audit.

Our audit opinion is consistent with the 
additional report to the audit committee.

USE OF OUR REPORT

This report is made solely to the Parent 
Company’s members, as a body, in accordance 
with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so 
that we might state to the Parent Company’s 
members those matters we are required to 
state to them in an auditor’s report and 
for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume 
responsibility to anyone other than the Parent 
Company and the Parent Company’s members 
as a body, for our audit work, for this report, or 
for the opinions we have formed.

Neil Fung-On 
Senior Statutory Auditor

For and on behalf of BDO LLP, Statutory Auditor 
London, United Kingdom  
2 December 2020

BDO LLP is a limited liability partnership 
registered in England and Wales (with registered 
number OC305127).

96

Revenue

Administrative expenses

Operating profit

Investment income

Finance costs 

Profit before tax

Tax expense

Profit for the financial year attributable to:
Equity holders of the parent company 

Earnings per share:

Basic (pence)

Diluted (pence)

All revenue, profit and earnings are in respect of continuing operations.

Note

5

6

8

9

10

12

12

2020 
£000

126,749

(77,513)

49,236

162

(848)

48,550

(9,721)

2019 
£000

104,902

(67,493)

37,409

328

(42)

37,695

(7,342)

38,829

30,353

9.51

9.47

7.51

7.47

There were no other components of recognised income or expense in either period and, consequently, no statement of other comprehensive income has 
been presented.

The notes on pages 101 to 130 form an integral part of these financial statements.

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AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONCONSOLIDATED STATEMENT OF FINANCIAL POSITION

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

as at 30 September 2020

for the year ended 30 September 2020

Assets

Non-current assets

Goodwill

Other intangible assets

Property, plant and equipment

Right-of-use assets

Deferred tax asset

Current assets

Trade and other receivables

Cash and cash equivalents

Total assets

Liabilities 

Current liabilities

Trade and other payables

Current tax liabilities

Other financial liabilities

Lease liabilities

Provisions

Non-current liabilities

Trade and other payables

Other financial liabilities

Lease liabilities

Provisions

Total liabilities

Net assets

Equity

Share capital

Share premium

Own shares

Retained earnings

Total equity

Note

2020 
£000

2019 
£000

13

14

15

16

18

19

20

21

16

22

21

16

22

23

3,660

1,986

3,224

14,522

1,003

24,395

30,561

86,384

116,945

141,340

(12,368)

(17)

–

(1,323)

(1,595)

(15,303)

–

–

(15,022)

(1,549)

(16,571)

(31,874)

109,466

51

8,459

(1,147)

102,103

109,466

3,660

2,453

4,062

–

1,094

11,269

22,954

69,067

92,021

103,290

(9,965)

(2,804)

(338)

–

(1,095)

(14,202)

(1,241)

(234)

–

(1,550)

(3,025)

(17,227)

86,063

51

7,667

(1,147)

79,492

86,063

Balance at 30 September 2019

Adjustments on initial application of IFRS 16 (note 2)

Balance at 1 October 2019 – as restated

Total comprehensive income for the year:

Profit for the year

Transactions with owners, recorded directly in equity:

Issue of shares

Dividends paid

Equity settled share-based payment transactions

Deferred tax effect of share-based payment transactions

Tax relief on exercise of share options

Total transactions with owners

Balance at 30 September 2020

Balance at 1 October 2018

Total comprehensive income for the year:

Profit for the year

Transactions with owners, recorded directly in equity:

Issue of shares

Settlement of part-paid shares

Bonus issue

Dividends paid

Equity settled share-based payment transactions

Deferred tax effect of share-based payment transactions

Tax relief on exercise of share options

Purchase of own share capital

Share transfer to employees

Own shares acquired

Total transactions with owners

Balance at 30 September 2019

Share 
capital 
£000

51

–

51

–

–

–

–

–

–

–

51

Share 
premium 
£000

7,667

–

7,667

Retained 
earnings 
£000

79,492

(356)

79,136

–

38,829

792

–

–

–

–

792

8,459

–

(19,733)

3,364

(304)

811

(15,862) 

102,103

Share 
capital 
£000

42

Share 
premium 
£000

4,410

Retained 
earnings 
£000

61,198

–

–

1

9

–

–

–

–

(1)

–

–

9

51

–

30,353

1,081

2,185

(9)

–

–

–

–

–

–

–

3,257

7,667

–

–

–

(14,938)

1,100

663

1,383

–

(267)

–

(12,059)

79,492

Own 
shares 
£000

(1,147)

–

(1,147)

–

–

–

–

–

–

–

(1,147)

Own 
shares 
£000

(1,364)

–

–

–

–

–

–

–

–

–

267

(50)

217

(1,147)

The financial statements were approved by the Board of Directors and authorised for issue on 2 December 2020 and signed on its behalf by:

Michael Summersgill
Chief Financial Officer

AJ Bell plc
Company registered number: 04503206

The notes on pages 101 to 130 form an integral part of these financial statements.

The notes on pages 101 to 130 form an integral part of these financial statements.

98

Total 
equity 
£000

86,063

(356)

85,707

38,829

792

(19,733)

3,364

(304)

811

(15,070)

109,466

Total 
equity 
£000

64,286

30,353

1,081

2,186

–

(14,938)

1,100

663

1,383

(1)

–

(50)

(8,576)

86,063

99

AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONCONSOLIDATED STATEMENT OF CASH FLOWS

for the year ended 30 September 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

for the year ended 30 September 2020

Cash flows from operating activities

Profit for the financial year

Adjustments for:

Investment income

Finance costs

Income tax expense

Depreciation and amortisation

Share-based payment expense

Increase in provisions and other payables

Loss on disposal of property, plant and equipment

Increase in trade and other receivables

Increase/(decrease) in trade and other payables

Cash generated from operations

Income tax paid

Net cash from operating activities

Cash flows from investing activities

Purchase of other intangible assets

Purchase of property, plant and equipment

Proceeds from sale of property, plant and equipment

Interest received

Net cash flows used in investing activities

Cash flows from financing activities

Payments of principal in relation to lease liabilities

Payments of interest on lease liabilities

Proceeds from issue of share capital

Proceeds from settlement of part-paid shares

Payments for purchase of own shares

Purchase of own shares for employee share schemes

Dividends paid

Net cash used in financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Total cash and cash equivalents at end of year

The notes on pages 101 to 130 form an integral part of these financial statements.

100

Note

2020 
£000

2019 
£000

38,829

30,353

(162)

848

9,721

3,574

3,364

499

1

(7,644)

2,485

51,515

(11,827)

39,688

(201)

(856)

3

180

(874)

(1,708)

(848)

792

–

–

–

(19,733)

(21,497)

17,317

69,067

86,384

24

14

15

11

20

20

(328)

42

7,342

2,110

1,100

1,223

4

(2,626)

(1,473)

37,747

(5,704)

32,043

–

(858)

–

324

(534)

(373)

(42)

1,081

2,186

(1)

(50)

(14,938)

(12,137)

19,372

49,695

69,067

1 GENERAL INFORMATION

AJ Bell plc (the ‘Company’) is the Parent Company of the AJ Bell group of companies (together the ‘Group’). The Group provides investment administration, 
dealing and custody services. The nature of the Group’s operations and its principal activities are set out in the Strategic report and the Directors’ report.

The Company is a public limited company which is listed on the Main Market of the London Stock Exchange and incorporated and domiciled in the United 
Kingdom. The Company’s number is 04503206 and the registered office is 4 Exchange Quay, Salford Quays, Manchester, M5 3EE. A list of investments in 
subsidiaries, including the name, country of incorporation, registered office, and proportion of ownership is given in note 6 of the Company’s separate 
financial statements.

The consolidated financial statements were approved by the Board on 2 December 2020.

2 SIGNIFICANT ACCOUNTING POLICIES
Basis of accounting

The consolidated financial statements of AJ Bell plc have been prepared in accordance with International Financial Reporting Standards (IFRS) as adopted 
by the European Union (EU), IFRIC interpretations and those parts of the Companies Act 2006 applicable to companies reporting under IFRS.

The financial statements are prepared on the historical cost basis and prepared on a going concern basis. They are presented in sterling, which is the 
currency of the primary economic environment in which the Group operates, rounded to the nearest thousand.

The accounting policies have been applied consistently to all periods presented in these financial statements and by all Group entities, unless 
otherwise stated.

Changes to International Reporting Standards

Interpretations and standards which became effective during the year: 

The following accounting standards and interpretations that are relevant to the Group became effective during the year:

IFRS 16

Leases

Effective for 
periods 
commencing

1 Jan 2019

The Group applies IFRS 16 Leases as a new standard for the first time. The impact of the adoption of this standard is disclosed below. There are no other 
new standards that have had a material impact on the financial statements of the Group.

The following amendments and interpretations that are relevant to the Group became effective during the year but have not had a material effect on the 
Group and so have not been discussed in detail in the notes to the financial statements:

IFRIC 23

Uncertainty over income tax treatments

Effective for 
periods 
commencing

1 Jan 2019

There are no other standards issued but not yet effective that are expected to have an impact on the Group in the current or future reporting periods and 
on foreseeable future transactions.

IFRS 16 – Leases

The Group has applied IFRS 16 Leases (IFRS 16) and the related amendments in the current period. IFRS 16 replaces IAS 17 Leases and IFRIC 4 Determining 
whether an Arrangement Contains a Lease for annual periods beginning on or after 1 January 2019.

IFRS 16 provides a single lessee accounting model, requiring the recognition of assets and liabilities for all leases, together with options to exclude leases 
where the lease term is 12 months or less, or where the underlying asset is of low value. IFRS 16 substantially carries forward the lessor accounting in IAS 
17, with the distinction between operating leases and finance leases being retained. The Group does not have significant leasing activities acting as 
a lessor.

Adoption of IFRS 16

The Group has lease contracts for various items of property, plant and other equipment. Prior to the adoption of IFRS 16, the Group classified each of its 
leases at the inception date as either a finance lease or an operating lease. A lease was classified as a finance lease if it transferred substantially all of the 
risks and rewards incidental to ownership of the leased asset to the Group; otherwise it was classified as an operating lease.

101

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2 SIGNIFICANT ACCOUNTING POLICIES CONTINUED

Finance leases

Impact on the statement of financial position

The following table presents the impact of adopting IFRS 16 on the consolidated statement of financial position on 1 October 2019:

Assets held under finance leases were capitalised at the commencement of the lease at the fair value of the asset or, if lower, at the present value of the 
minimum lease payments. Lease payments were apportioned between interest (recognised as finance costs), depreciation of the leased asset and 
reduction of the lease liability. On adoption of IFRS 16, these have been reclassified as lease liabilities.

Operating leases

For leases classified as an operating lease, the asset was not capitalised and the lease payments were recognised as an expense in the income statement 
on a straight-line basis over the lease term.

Upon adoption of IFRS 16, the Group applied a single recognition and measurement approach for all leases where it is the lessee. The Group recognised 
lease liabilities to make future lease payments and right-of-use assets representing the right to use the underlying assets.

The accounting policies of the Group applied from 1 October 2019 are disclosed in note 2.14. Due to the transition method chosen in applying IFRS 16, 
comparative information has not been restated.

Transition impact

The Group has adopted IFRS 16 using the modified retrospective approach on 1 October 2019. The Group has elected not to restate comparatives, and 
to recognise the impact of the new accounting requirements in opening retained earnings on the date of adoption in accordance with the transitional 
provisions in IFRS 16.C5(b).

On adoption of IFRS 16, the Group recognised right-of-use assets and liabilities in relation to leases of office spaces and office equipment, which had 
previously been classified as operating leases under IAS 17. The Group has recognised right-of-use assets as if the new standard had always applied 
using the incremental borrowing rate at the date of initial application in accordance with the transition provisions in IFRS 16.C8(b)(i).

Practical expedients applied

The Group applied the following practical expedients when applying IFRS 16 to leases previously classified as operating leases under IAS 17:

 ― applied to grandfather the assessment of which contracts are leases and applied IFRS 16 only to those that were previously identified as leases; 

contracts not identified as leases under IAS 17 and IFRIC 4 were not reassessed for whether there is a lease;

 ― applied a single discount rate to a portfolio of leases with reasonably similar characteristics.

Measurement

Operating leases:

The Group’s property lease liabilities were measured at the present value of the remaining lease payments, discounted using the Group’s incremental 
borrowing rate as at 1 October 2019. The Group’s incremental borrowing rate is the rate at which similar borrowing could be obtained from an independent 
creditor under comparable terms and conditions and has been calculated at 5%.

The Group is required to identify the difference between the present value of its operating lease commitments disclosed at 30 September 2019 under 
IAS 17, discounted by using the Group’s incremental borrowing rate, and its lease liabilities recognised at the date of initial application to IFRS 16.

The operating lease commitments disclosed at 30 September 2019 related to the rental of office space.

Operating lease commitment at 30 September 2019

Effect of discounting using incremental borrowing rate at 1 October 2019

Lease liabilities recognised on adoption

Finance leases:

Assets previously classified as finance leases under IAS 17 have been measured using the rate implicit in the lease.

£000

22,838

(5,378)

17,460

Extract from statement of financial position

Non-current assets:

Property, plant and equipment

Right-of-use assets

Deferred tax asset

Current assets:

Trade and other receivables

Current liabilities:

Trade and other payables

Other financial liabilities

Lease liabilities

Non-current liabilities

Trade and other payables

Other financial liabilities

Lease liabilities

Retained earnings

As at 
30 September 
2019
£000

Adjustment
£000

4,062

–

1,094

(578)

16,310

83

As restated 
1 October 
2019
£000

3,484

16,310

1,177

22,954

(19)

22,935

(9,965)

(338)

–

(1,241)

(234)

–

79,492

82

338

(1,512)

1,241

234

(16,535)

(356)

(9,883)

–

(1,512)

–

–

(16,535)

79,136

Difference 
(increase)/
decrease
£000

(1,458)

2,096

(823)

42

(143)

Impact on the income statement

The impact on the consolidated income statement for the year ended 30 September 2020 was as follows:

Depreciation expense (included in administrative expenses)

Lease rental expense (included in administrative expenses)

Finance costs

Tax expense

Impact on profit for the year

Basis of consolidation

The consolidated financial statements incorporate the financial statements of the Company and entities controlled by the Company (its subsidiaries) 
made up to 30 September each year. The Group controls an entity when it is exposed to, or it has rights to variable returns from its involvement with 
the entity and has the ability to affect those returns through its power over the entity. The Group reassesses whether it controls an entity if facts and 
circumstances indicate there are changes to one or more elements of control. The results of a subsidiary undertaking are included in the consolidated 
financial statements from the date the control commences until the date that control ceases.

All intercompany transactions, balances, income and expenses are eliminated on consolidation.

102

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2 SIGNIFICANT ACCOUNTING POLICIES CONTINUED
2.1 Going concern

The Group’s business activities, together with its financial position and the factors likely to affect its future development and performance are set out 
in the Strategic report on pages 4 to 45 and the Directors’ report on pages 86 to 89. Note 25 includes the Group’s policies and processes for managing 
exposure to credit and liquidity risk. 

The Group’s forecasts and objectives, taking into account a number of potential changes in trading performance, show that the Group should be able to 
operate at adequate levels of both liquidity and capital for the foreseeable future. The Directors have performed a number of stress tests, considering the 
impacts of the COVID-19 pandemic, covering a significant reduction in equity market values and negative Bank of England base interest rates with a further 
Group-specific, idiosyncratic stress relating to a scenario whereby prolonged IT issues cause a reduction in customers. These provide assurance that the 
Group has sufficient capital and liquidity to operate under stressed conditions.

Consequently, after making reasonable enquiries, the Directors are satisfied that the Group has sufficient resources to continue in business for the 
foreseeable future and therefore have continued to adopt the going concern basis in preparing the financial statements.

2.2 Business combinations

A business combination is recognised where separate entities or businesses have been acquired by the Group. The acquisition method of accounting is 
used to account for the business combinations made by the Group. The cost of a business combination is measured at the aggregate of the fair values 
(at the date of exchange), of assets given, liabilities incurred or assumed and equity instruments issued by the Group in exchange for control of the acquired 
entity. Where the consideration includes a contingent consideration arrangement, the contingent consideration is measured at its acquisition date fair 
value and included as part of the cost of the acquisition. Subsequent changes in such fair values are adjusted against the cost of acquisition where they 
qualify as measurement period adjustments. All other subsequent changes in the fair value of contingent consideration are charged to the income 
statement or other comprehensive income, except for obligations that are classified as equity, which are not re-measured.

Acquisition related costs are expensed as incurred in the income statement, except if related to the issue of debt or equity securities.

Identifiable assets acquired and liabilities and contingent liabilities assumed in the business combination are measured initially at their fair values at the 
acquisition date. The excess of the cost of acquisition over the fair value of the Group’s share of the identifiable net assets acquired is recorded as goodwill. 
If this is less than the fair value of the Group’s share of the identifiable net assets of the subsidiary acquired, the difference is taken immediately to the 
income statement.

2.3 Segmental reporting

The Group determines and presents operating segments based on the information that is provided internally to the Board, which is the Group’s Chief 
Operating Decision Maker (CODM). In assessing the Group’s operating segments the Directors have considered the nature of the services provided, product 
offerings, customer bases, operating model and distribution channels amongst other factors. The Directors concluded there is a single segment as it 
operates with a single operating platform and model; operations, support and technology costs are managed and reported centrally to the CODM. 
A description of the services provided is given within note 4.

2.4 Revenue recognition

Revenue represents fees receivable from investment administration and dealing and custody services for both client assets and client money. Revenue  
is measured based on the consideration specified in a contract with a customer. The Group recognises revenue when it transfers control over a good 
or service to a customer.

Recurring fixed

Recurring fixed revenue comprises recurring administration fees and media revenue. 

Administration fees include fees charged in relation to the administration services provided by the Group and are recognised over time as the related 
service is provided.

Included within administration fees are annual pension administration fees. The Group recognises revenue from such fees over time, using an input 
method to measure progress towards complete satisfaction of a single performance obligation. The Group determined that the input method is the best 
method in measuring progress of the services relating to these fees because there is a direct relationship between the Group’s effort (i.e. labour hours 
incurred) and the transfer of service to the customer.

The Group recognises revenue on the basis of the labour hours expended relative to the total expected labour hours to complete the service.

Certain pension administration fees are received in arrears or in advance. Where revenue is received in arrears for an ongoing service, the proportion of the 
income relating to services provided but not yet received is accrued. This is recognised as accrued income until the revenue is received. Where revenue is 
received in advance for an ongoing service, the proportion of the income relating to services that have not yet been provided is deferred.  This is 
recognised as deferred income until the services have been provided. 

Media revenue includes advertising, subscriptions, events and award ceremony and corporate solutions contracts. Subscriptions and corporate solutions 
revenue is recognised evenly over the period in which the related service is provided. Advertising, event and award ceremony revenue is recognised in the 
period in which the publication is made available to customers or the event or award ceremony takes place.

Recurring ad valorem

Recurring ad valorem revenue comprises custody fees, retained interest income and investment management fees provided by the Group and is 
recognised evenly over the period in which the related service is provided.

Ad valorem fees include custody fees charged in relation to the holding of client assets and interest received on client money balances. Custody fees and 
investment management fees are accrued on a time basis by reference to the AUA.

Transactional fees

Transactional revenue comprises dealing fees and pension scheme activity fees.

Transaction-based fees are recognised when received in accordance with the date of settlement of the underlying transaction.

Other non-recurring fees are recognised in the period to which the service is rendered.

Cash incentives paid to new retail customers are considered to be a reduction in revenue under IFRS 15. In line with IFRS 15, cash incentives to acquire 
new customers are offset against recurring ad valorem revenue and spread over a period of 12 months, i.e. the period over which the incentive is earned.

2.5 Share‑based payments

The Group operates a number of share incentive plans for its employees and non-employees. These generally involve an award of share options 
(equity-settled share-based payments) which are measured at the fair value of the equity instrument at the date of grant.

The share incentive plans have conditions attached before the option holder becomes entitled to the award. These can be performance and/or 
service conditions.

The total expense is recognised, together with a corresponding increase in the equity reserves, over the period in which the performance and/or service 
conditions are fulfilled. The cumulative expense recognised for equity-settled transactions at each reporting date until the vesting date reflects the extent 
to which the vesting period has expired and management’s estimate of shares that will eventually vest. At the end of each reporting period, the entity 
revises its estimates of the number of share options expected to vest based on the non-market vesting conditions. It recognises any revision to original 
estimates in the income statement, with a corresponding adjustment to equity reserves.

No expense is recognised for awards that do not ultimately vest, except for equity-settled transactions for which vesting is conditional upon a market or 
non-vesting condition. These are treated as vested irrespective of whether or not the market or non-vesting condition is satisfied, provided that all other 
performance and/or service conditions are satisfied.

Fair value is measured using the Black-Scholes option pricing model or the Monte Carlo simulation model. The expected life applied in the model has been 
adjusted based on management’s best estimate for the effects of non-transferability, exercise restrictions and behavioural considerations. Following the 
listing of AJ Bell plc in December 2018, share price volatility has been estimated as the average volatility applying to a comparable group of 
listed companies.

2.6 Investment income

Investment income comprises the returns generated on corporate cash at banks and short-term highly-liquid investments. Investment income is 
recognised in the income statement as it accrues, using the effective interest rate method.

2.7 Finance costs

Finance costs comprise interest incurred on lease liabilities in relation to the right-of-use assets arising due to the leases of the Group accounted for under 
IFRS 16. Finance costs are recognised in the income statement using the effective interest rate method.

2.8 Taxation

The tax expense represents the sum of the current tax payable and deferred tax. Tax is recognised in the income statement except to the extent that it 
relates to items recognised directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable or receivable on the taxable income or loss for the year and any adjustment to tax payable or receivable in respect 
of previous years, using tax rates enacted or substantively enacted at the reporting date.

104

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2 SIGNIFICANT ACCOUNTING POLICIES CONTINUED

2.12 Internally‑generated intangible assets

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts 
used for taxation purposes. Deferred tax is not recognised if the temporary difference arises from:

An internally-generated asset arising from work performed by the Group is recognised only when the following criteria can be demonstrated:

 ― the initial recognition of goodwill; or

 ― investments in subsidiaries to the extent that the Group is able to control the timing of the reversal of the temporary differences and it is probable they 

will not reverse in the foreseeable future; or

 ― the initial recognition of an asset and liability in a transaction other than a business combination that, at the time of the transaction, affects neither 

the accounting nor taxable profit or loss.

Deferred tax assets are recognised for unused tax losses, unused tax credits and deductible temporary differences to the extent that it is probable that 
taxable profits will be available in the future, against which deductible temporary differences can be utilised. Recognised and unrecognised deferred tax 
assets are reassessed at each reporting date.

The principal temporary differences arise from accelerated capital allowances, provisions for share-based payments and unutilised losses.

Deferred tax is measured at the tax rates that are expected to be applied to temporary differences when they reverse, using tax rates enacted or 
substantively enacted at the reporting date.

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax liabilities and when 
they relate to income taxes levied by the same taxation authority and the Group intends to settle its current tax assets and liabilities on a net basis.

2.9 Dividends

Dividend distributions to the Company’s shareholders are recognised in the period in which the dividends are declared and approved. Final dividends 
declared after the reporting period are not included as a liability in the financial statements but are disclosed in the notes to the financial statements.

2.10 Goodwill

Goodwill arising on consolidation represents the difference between the consideration transferred and the fair value of net assets acquired of the 
subsidiary at the date of acquisition. Goodwill is not amortised, but is reviewed at least annually for impairment. Any impairment is recognised 
immediately through the income statement and is not subsequently reversed.

For the purposes of impairment testing goodwill acquired in a business combination is allocated to the cash generating unit (CGU) expecting to benefit 
from the synergies of the combination. CGUs to which goodwill has been allocated are reviewed annually or more frequently when there is an indication 
that the goodwill relating to that CGU may have been impaired. If the recoverable amount from the CGU is less than the carrying amount of the assets 
present on the consolidated statement of financial position forming that CGU, the impairment loss is allocated first to reduce the carrying amount of any 
goodwill allocated to the assets forming that CGU and then to the assets of the CGU pro-rata on the basis of the carrying amount of each asset in the CGU.

On disposal of a subsidiary, the attributable amount of goodwill is included in the determination of the profit or loss on disposal.

2.11 Intangible assets (excluding goodwill)

Intangible assets comprise computer software, customer contracts and non-contractual customer relationships and the Group’s Key Operating System 
(KOS). These are stated at cost less amortisation or fair value and any recognised impairment loss. Amortisation is provided on all intangible assets 
excluding goodwill at rates calculated to write off the cost or valuation, less estimated residual value, of each asset evenly using a straight-line method 
over its estimated useful economic life as follows:

Computer software 
KOS 
KOS enhancements 
Customer contracts and non-contractual customer relationships   

3–4 years
13 years
Over the remaining life of the KOS
5–10 years

The assets’ estimated useful lives, amortisation rates and residual values are reviewed, and adjusted if appropriate at the end of each reporting period. 
An asset’s carrying value is written down immediately to its recoverable amount if its carrying value is greater than the recoverable amount.

The gain or loss arising on the disposal or retirement of an asset is determined as the difference between the sales proceeds and the carrying amount 
of the asset and is recognised in the income statement immediately.

 ― the technical feasibility of completing the intangible asset so that it will be available for use or sale;

 ― the intention to complete the intangible asset and use or sell it;

 ― the ability to use or sell the intangible asset;

 ― how the intangible asset will generate probable future economic benefits;

 ― the availability of adequate technical, financial and other resources to complete the development and to use or sell the intangible asset; and

 ― the ability to measure reliably the expenditure attributable to the intangible asset during its development.

The amount initially recognised for internally-generated intangible assets is the sum of expenditure incurred from the date when the asset first meets the 
recognition criteria listed above. Development expenditure that does not meet the criteria is recognised as an expense in the period which it is incurred. 
Subsequent to initial recognition, internally-generated intangible assets are reported at cost less accumulated amortisation and accumulated impairment 
losses, on the same basis as intangible assets that are acquired separately.

Expenditure on research activities is recognised as an expense in the period in which it is incurred.

2.13 Property, plant and equipment

All property, plant and equipment is stated at cost, which includes directly attributable acquisition costs, less accumulated depreciation and any 
recognised impairment losses. Depreciation is provided on all property, plant and equipment, except assets under construction, at rates calculated 
to write off the cost, less estimated residual value, of each asset evenly using a straight-line method over its estimated useful economic life as follows:

Leasehold improvements 
Office equipment 
Computer equipment 

Over the life of the lease
4 years
3–5 years

The assets’ estimated useful lives, depreciation rates and residual values are reviewed, and adjusted if appropriate at the end of each reporting period. 
An asset’s carrying value is written down immediately to its recoverable amount if its carrying value is greater than the recoverable amount.

Assets under construction relate to capital expenditure on assets not yet in use by the Group and are therefore not depreciated.

The gain or loss arising on the disposal or retirement of an asset is determined as the difference between the sales proceeds and the carrying amount 
of the asset and is recognised in the income statement immediately.

2.14 Leased assets and lease liabilities

Leases – accounting policy applied from 1 October 2019

(i) Right-of-use assets

The Group recognises right-of-use assets at the commencement date of the leases. Right-of-use assets are measured at cost, less any accumulated 
depreciation and impairment losses, and adjusted for any re-measurement of lease liabilities. The cost of right-of-use assets includes the amount of lease 
liabilities recognised, initial direct costs incurred, and lease payments made at or before the commencement date less any lease incentives received.

Depreciation is to be applied in accordance with IAS16: Property, Plant and Equipment. Right-of-use assets are depreciated over the lease term.

Right-of-use assets are subject to impairment.

(ii) Lease liabilities

At the commencement date of the lease, the Group recognises lease liabilities measured at the present value of lease payments to be made over the lease 
term. The lease payments include fixed payments less any lease incentives receivable.

In calculating the present value of lease payments, the Group uses the incremental borrowing rate at the lease commencement date if the interest rate 
implicit in the lease is not readily determinable. After the commencement date, the amount of lease liabilities is increased to reflect the addition of interest 
and reduced for the lease payments made. In addition, the carrying amount of lease liabilities is re- measured if there is a modification, a change in the 
lease term, a change in the fixed lease payments or a change in the assessment to purchase the underlying asset.

106

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

2 SIGNIFICANT ACCOUNTING POLICIES CONTINUED

Leases – accounting policy applied until 30 September 2019

Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership to the lessee. All other 
leases are classified as operating leases.

Finance leases

Assets held under finance leases are recognised as assets of the Group at their fair value or, if lower, at the present value of the minimum lease payments, 
each determined at the inception of the lease. Subsequent to initial recognition, the assets are accounted for in accordance with the accounting policy 
applicable to the asset. The corresponding liability to the lessor is included in the consolidated statement of financial position as a finance lease 
obligation. Lease payments are apportioned between finance charges and reduction of the lease obligation so as to achieve a constant rate of interest 
on the remaining balance of the liability.

Operating leases

Rental payments under operating leases are charged to the income statement on a straight-line basis over the term of the relevant lease. Benefits received 
and receivable as an incentive to enter into an operating lease are recognised as a liability. The aggregate benefit of the incentive is recognised as 
a reduction of rental expense on a straight-line basis over the lease term.

Hire purchase contracts

Assets held under hire purchase contracts are recognised as assets of the Group at their fair value or, if lower, at the present value of the minimum lease 
payments, each determined at the inception of the contract. Subsequent to initial recognition, the assets are accounted for in accordance with the 
accounting policy applicable to the asset. The corresponding liability is included in the consolidated statement of financial position as an obligation under 
hire purchase contracts. Payments are apportioned between finance charges and reduction of the obligation so as to achieve a constant rate of interest 
on the remaining balance of the liability.

2.15 Impairment of intangible assets (excluding goodwill), property, plant and equipment and leased assets

At each reporting date the Group reviews the carrying amount of its intangible assets, property, plant and equipment and leased assets to determine 
whether there is any indication that those assets have suffered impairment. If such an indication exists then the recoverable amount of that particular 
asset is estimated.

2.17 VAT

Revenues, expenses and assets are recognised net of the amount of sales tax except where the sales tax incurred on a purchase of assets or services 
is not recoverable in whole or in part from the taxation authority.

Where the sales tax is not recoverable in whole or in part from the taxation authority, it is expensed through the income statement, except in the case 
of a capital asset where the irrecoverable proportion is capitalised as part of the capital cost of that asset.

2.18 Provisions

Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event and it is probable that the Group will 
be required to settle that obligation.

The amount recognised as a provision is the Directors’ best estimate of the consideration required to settle that obligation at the reporting date and is 
discounted to present value where the effect is material.

2.19 Levies

The Group applies the guidance provided in IFRIC 21 to levies issued under the Financial Services Compensation Scheme. The interpretation clarifies that 
an entity should recognise a liability when it conducts the activity that triggers the payment of the levy under law or regulation.

2.20 Financial instruments

Financial assets and liabilities are recognised in the statement of financial position when a member of the Group becomes party to the contractual 
provisions of the instrument.

Financial assets

Financial assets are classified according to the business model within which the asset is held and the contractual cash-flow characteristics of the asset. 
All financial assets are classified as at amortised cost.

Financial assets at amortised cost

The Group’s financial assets at amortised cost comprise trade receivables, loans, other receivables and cash and cash equivalents.

An impairment test is performed for an individual asset unless it belongs to a CGU, in which case the present value of the net future cash flows generated 
by the CGU is tested. A CGU is the smallest group of assets that generates cash inflows from continuing use that are largely independent of the cash inflows 
of other assets or of groups of other assets. An intangible asset with an indefinite useful life is tested for impairment annually and whenever there is 
an indication that the asset may be impaired.

Financial assets at amortised cost are initially recognised at fair value including any directly attributable costs. They are subsequently measured at 
amortised cost using the effective interest method, less any impairment. No interest income is recognised on financial assets measured at amortised cost, 
with the exception of cash and cash equivalents, as all financial assets at amortised cost are short-term receivables and the recognition of interest would 
be immaterial. Financial assets are derecognised when the contractual right to the cash flows from the asset expire.

The recoverable amount is the higher of its fair value less costs to sell and its value-in-use. In assessing its value-in-use, the estimated net future pre-tax 
cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the 
risks specific to the asset for which the estimates of future cash flows have not been adjusted.

Trade and other receivables

Trade and other receivables are initially recorded at the fair value of the amount receivable and subsequently measured at amortised cost using the 
effective interest method, less any provision for impairment. Other receivables also represent client money required to meet settlement obligations.

If the recoverable amount of an asset or CGU in which the asset sits is estimated to be lower than the carrying value, then the carrying amount is reduced 
to the recoverable amount. An impairment loss is recognised immediately in the income statement as an expense.

An impairment loss is reversed only if subsequent external events reverse the effect of the original event which caused the recognition of the impairment. 
An impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount that would have been determined, 
net of depreciation or amortisation, if no impairment loss had been recognised. An impairment reversal is recognised in the income 
statement immediately.

2.16 Retirement benefit costs

The Group makes payments into the personal pension schemes of certain employees as part of their overall remuneration package. Contributions are 
recognised in the income statement as they are payable.

The Group also contributes to employees’ stakeholder pension schemes. The assets of the scheme are held separately from those of the Group in 
independently-administered funds. Any amount charged to the income statement represents the contribution payable to the scheme in respect of the 
period to which it relates.

Alternatively, the Group will pay contributions to an employee’s AJ Bell Youinvest SIPP, if they wish, instead of the stakeholder pension.

Cash and cash equivalents

Cash and cash equivalents include cash in hand, on demand deposits with banks and other short-term highly-liquid investments with original maturities 
of three months or less. Where appropriate, bank overdrafts are shown within borrowings in current liabilities in the consolidated statement of 
financial position. 

Impairment of financial assets

The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses a lifetime expected loss allowance for all trade 
receivables and contract assets. To measure the expected credit losses, trade receivables have been grouped based on shared credit risk characteristics 
and number of days past due. The Group considers a trade receivable to be in default when it is past due by more than 90 days, or when the value of 
a client’s receivable balance exceeds the value of the assets they hold with AJ Bell.

The expected loss rates are based on the payment profiles of sales over a period of 12 months before 30 September 2020 and the corresponding historical 
credit losses experienced within this period.

The carrying amount of the financial assets is reduced by the use of a provision. When a trade receivable is considered uncollectable, it is written off 
against the provision. Subsequent recoveries of amounts previously written off are credited against the provision. Changes in the carrying amount of the 
provision are recognised in the income statement.

Financial liabilities

Financial liabilities are classified according to the substance of the contractual arrangements entered into. 

108

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2 SIGNIFICANT ACCOUNTING POLICIES CONTINUED

Lease liabilities

Lease liabilities consist of amounts payable by the Group measured at the present value of lease payments to be made over the lease term.

5 REVENUE

The analysis of the consolidated revenue is as follows:

Other financial liabilities

The Group’s other financial liabilities recognised in the prior year comprised borrowings, trade and other payables and obligations under finance leases 
and hire purchase contracts. Other financial liabilities are initially measured at fair value, net of transaction costs. They are subsequently carried at 
amortised cost using the effective interest rate method. A financial liability is derecognised when, and only when, the Group’s obligations are discharged, 
cancelled or they expire.

Recurring fixed

Recurring ad valorem

Transactional

2020 
£000

26,618

72,422

27,709

126,749

2019 
£000

25,395

63,095

16,412

104,902

Trade and other payables

Trade and other payables consist of amounts payable to clients and other counterparties and obligations to pay suppliers for goods and services in the 
ordinary course of business, including amounts recognised as accruals. Trade and other payables are measured at amortised cost using the effective 
interest method.

Recurring ad valorem fees include custody fees. These recurring charges are derived from the market value of retail customer assets, based on asset mix 
and portfolio size, and are therefore subject to market and economic risks. The spread of rate charged is variable dependent on portfolio size and asset 
mix within the portfolio. The risks associated with this revenue stream in terms of its nature and uncertainty is discussed further within the Financial 
instruments note on page 127.

2.21 Employee benefit trust

The Group has an employee benefit trust, the AJ Bell Employee Benefit Trust, used for the granting of shares to certain employees. AJ Bell plc is 
considered to be the sponsoring employer and so the assets and liabilities of the Trust are recognised as those of AJ Bell plc.

Recurring ad valorem fees also include retained interest income earned on the level of customer cash balances, which are based on customers’ asset mix 
and portfolio size and are therefore subject to market and economic risks. The risks associated with this revenue stream in terms of its nature and 
uncertainty is discussed further within the Financial instruments note on page 126.

Shares of AJ Bell plc held by the Trust are treated as ‘own shares’ held and shown as a deduction from equity. Subsequent consideration received for 
the sale of such shares is also recognised in equity, with any difference between the sales proceeds and original cost being taken to equity.

The total revenue for the Group has been derived from its principal activities undertaken in the United Kingdom.

3 CRITICAL ACCOUNTING ADJUSTMENTS AND KEY SOURCES OF ESTIMATION UNCERTAINTY

In the application of the Group’s accounting policies, which are described in note 2, the Directors are required to make judgements, estimates and 
assumptions to determine the carrying amounts of certain assets and liabilities. The estimates and associated assumptions are based on the Group’s 
historical experience and other relevant factors. Actual results may differ from the estimates applied.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the 
estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the revision affects both current and 
future periods.

There are no judgements made, in applying the accounting policies, about the future, or any other major sources of estimation uncertainty at the end 
of the reporting period, that have a significant risk of resulting in a material adjustment to the carrying amounts of assets and liabilities within the next 
financial year. 

4 SEGMENTAL REPORTING

It is the view of the Directors that the Group has a single operating segment. Investment services in the advised and D2C space administering investments 
in SIPPs, ISAs and General Investment/ Dealing accounts. Details of the Group’s revenue, results and assets and liabilities for the reportable segment are 
shown within the consolidated income statement and consolidated statement of financial position on pages 97 and 98 respectively.

The Group operates in one geographical segment, being the UK.

Due to the nature of its activities, the Group is not reliant on any one customer or group of customers for generation of revenues.

6 OPERATING PROFIT

Profit for the financial year has been arrived at after charging:

Amortisation of intangible assets

Depreciation of: 

 ― property, plant and equipment

 ― right-of-use assets

Loss on the disposal of:

 ― property, plant and equipment

Operating lease rentals:

 ― property

Auditor’s remuneration (see below)

Staff costs (see note 7)

CSR initiative (see note 24)

IPO related costs

2020 
£000

668

1,112

1,794

1 

–

284

40,183

1,595

–

2019 
£000

671

1,439

–

4

1,733

465

34,213

–

948

IPO related costs included in 2019 relate to professional fees incurred in relation to listing AJ Bell plc on the London Stock Exchange. These costs also 
include the fee for the Reporting Accountant’s work disclosed within ‘corporate finance services’ within auditor’s remuneration below.

Following the adoption of IFRS 16 operating lease rentals in relation to properties has now been recognised as a lease liability and right-of-use asset and 
resulted in an increase in depreciation costs.

During the year there was no expenditure in relation to research and development expensed to the income statement (2019: £nil).

110

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for the year ended 30 September 2020AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATION6 OPERATING PROFIT CONTINUED
Auditor’s remuneration

The analysis of auditor’s remuneration is as follows:

Fees payable to the Company’s auditor for the audit of the Company’s annual accounts

Fees payable to the Company’s auditor and its associates for other services to the Group:

 ― Audit of the Company’s subsidiaries’ accounts, pursuant to legislation

 ― Audit-related assurance services

 ― Other assurance services

 ― Corporate finance services

 ― Non-audit services

Of the above, audit-related services for the year totalled £284,000 (2019: £393,000).

7 STAFF COSTS

The average monthly number of employees (including Executive Directors) of the Group was:

Operational and support

Technology

Distribution

Employee benefit expense for the Group during the year:

Wages and salaries

Social security costs

Retirement benefit costs

Termination benefits

Share-based payments

8 INVESTMENT INCOME

Interest income on cash balances

Other income

9 FINANCE COSTS

Interest on other financial liabilities

Interest on lease liabilities

2020 
£000

95

90

60

39

–

–

284

2020 
No.

625

167

87

879

2020 
£000

32,305

3,557

2,542

11

1,768

40,183

2020 
£000

123

39

162

2020 
£000

–

848

848

2019 
£000

92

173

84

44

65

7

465

2019 
No.

596

137

77

810

2019 
£000

27,761

3,355

1,924

73

1,100

34,213

2019 
£000

328

–

328

2019 
£000

42

–

42

10 TAXATION

Tax charged in the income statement:

Current taxation

UK Corporation Tax

Adjustment to current tax in respect of prior periods

Deferred taxation

Origination and reversal of temporary differences

Adjustment to deferred tax in respect of prior periods

Effect of changes in tax rates

Total tax expense 

2020 
£000

9,830

21

9,851

(132)

23

(21)

(130)

9,721

Corporation Tax is calculated at 19% of the estimated assessable profit for the year to 30 September 2020 (2019: 19%).

In addition to the amount charged to the income statement, certain tax amounts have been credited directly to equity as follows:

Deferred tax relating to share-based payments (see note 18)

Current tax relief on exercise of share options

The charge for the year can be reconciled to the profit per the income statement as follows:

Profit before tax

UK Corporation Tax at 19% (2019: 19%)

Effects of:

Expenses not deductible for tax purposes

Change in recognised deductible temporary differences

Effect of rate changes to deferred tax

Adjustments to current tax in respect of prior periods

Effective tax rate

2020 
£000

304

(811)

(507)

2020 
£000

48,550

9,225

448

25

(21)

44

9,721

20.0%

2019 
£000

7,478

(78)

7,400

(59)

(5)

6

(58)

7,342

2019 
£000

(663)

(1,383)

(2,046)

2019 
£000

37,695

7,162

257

–

6

(83)

7,342

19.5%

It is expected that the ongoing effective tax rate will remain at a rate approximating to the standard UK Corporation Tax rate in the medium term, except for 
the impact of deferred tax arising from the timing of exercising of share options which is not under our control. Following the enactment of the Finance Act 
2020 the standard UK Corporation Tax rate will now remain at 19% rather than reducing to 17%. 

Accordingly, the Group’s profits for this accounting year are taxed at 19%. 

Deferred tax has been recognised at 19% (2019: 17%), being the rate at which the temporary differences are expected to reverse. A deferred tax asset in 
respect of future share option deductions has been recognised based on the Company’s share price at 30 September 2020.

Interest incurred on lease liabilities is in relation to the right-of-use assets following the adoption of IFRS 16.

112

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDfor the year ended 30 September 2020AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATION11 DIVIDENDS

Amounts recognised as distributions to equity holders during the year:

Final dividend for the year ended 30 September 2019 of 3.33p (2018: 21.50p) per share

Interim dividend for the year ended 30 September 2020 of 1.50p (2019: 1.50p) per share

Total dividends paid on equity shares

Proposed final dividend for the year ended 30 September 2020 of 4.66p (2019: 3.33p) per share

2020 
£000

2019  
£000

13,601

6,132

19,733

19,050

8,827

6,111

14,938

13,565

13 GOODWILL

Cost

At 1 October and 30 September

Impairment

At 1 October and 30 September

Carrying value at 30 September 

2020 
£000

2019  
£000

3,772

3,772

(112)

3,660

(112)

3,660

A final dividend declared of 4.66p per share is payable on 5 February 2021 to shareholders on the register on 8 January 2021. The ex-dividend date will be 
7 January 2021. The final dividend is subject to approval by the shareholders at the Annual General Meeting on 27 January 2021 and has not been included 
as a liability within these financial statements.

Goodwill relates to historical acquisitions allocated to the Group’s single cash generating unit (CGU).

The Group tests goodwill annually for impairment or more frequently if there are indications that goodwill might be impaired.

Dividends are payable on all ordinary shares as disclosed in note 23.

AJ Bell Employee Benefit Trust, which held 1,369,428 ordinary shares (2019: 1,369,896) in AJ Bell plc at 30 September 2020, has agreed to waive all 
dividends. This represented 0.3% (2019: 0.3%) of the Company’s called-up share capital. The maximum amount held by the Trust during the year was 
1,369,896. 

12 EARNINGS PER SHARE

Basic earnings per share is calculated by dividing the profit attributable to the owners of the parent company by the weighted average number of ordinary 
shares, excluding own shares, in issue during the year.

The recoverable amount of the assets within the CGU is determined using value-in-use calculations. In assessing the value-in-use the estimated future 
cash flows of the CGU are discounted to their present value using a pre-tax discount rate. Cash flows are based upon the most recent forecasts, approved 
by the Board, covering a three-year period representing the remaining useful economic life of the asset using a growth rate of nil% (2019: nil%).

The key assumptions for value-in-use calculations are those regarding discount rate, growth rates and expected changes to revenues and costs in the 
period, as follows:

 ― a rate of 6% (2019: 12%) has been used to assess the expected growth in revenue for the three-year forecast period. This is based on a combination 

of historical and expected future performance.

 ― economies of scale are expected to be gained in the medium to long-term, although there are not expected to be any significant changes to the nature 

Diluted earnings per share is calculated by adjusting the weighted average number of shares to assume exercise of all potentially dilutive share options.

of administrative expenses.

The calculation of basic and diluted earnings per share is based on the following data:

 ― modest ongoing maintenance expenditure is required on the assets within the CGU in order to generate the expected level of cash flows.

2020 
£000

2019 
£000

The Directors have made these assumptions based upon past experience and future expectations in the light of anticipated market conditions and the 
results of streamlining processes through implementation of the target operating model for customer services.

Earnings

Earnings for the purposes of basic and diluted earnings per share being profit attributable to equity holders of the 
parent company

Number of shares

Weighted average number of ordinary shares for the purposes of basic EPS in issue during the year

Effect of potentially dilutive share options

Weighted average number of ordinary shares for the purposes of fully diluted EPS

Earnings per share (EPS)

Basic (pence)

Diluted (pence)

114

Cash flows have been discounted using a pre-tax discount rate of 11.35% (2019: 8.2%).

The Directors have performed sensitivity analysis on their calculations, with key assumptions being revised adversely to reflect the potential for future 
performance being below expected levels. Changes to revenue are the most sensitive as they would have the greatest impact on future cash flows. 
However, even with nil growth in revenue, there would still be sufficient headroom to support the carrying value of the assets under the CGU.

Based upon the review above the estimated value-in-use of the CGU comfortably supports the carrying value of the assets held within it, and so the 
Directors are satisfied that for the period ended 30 September 2020 goodwill is not impaired.

38,829

30,353

2020 
No.

2019 
No.

408,342,783

404,203,556

1,722,941

2,296,539

410,065,724

406,500,095

2020

9.51

9.47

2019

7.51

7.47

115

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDfor the year ended 30 September 2020AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATION14 OTHER INTANGIBLE ASSETS

The depreciation charge above is included within administrative expenses in the income statement.

Cost

At 1 October 2018

At 30 September 2019

Additions

At 30 September 2020

Amortisation

At 1 October 2018

Amortisation charge

At 30 September 2019

Amortisation charge

At 30 September 2020

Carrying amount

At 30 September 2020 

At 30 September 2019

At 30 September 2018

Average remaining amortisation period

Key operating 
system 
£000

Contractual 
customer 
relationships 
£000

Computer 
software 
£000

8,657

8,657

50

8,707

5,636

604

6,240

614

6,854

1,853

2,417

3,021

3 years

2,135

2,135

–

2,135

2,135

–

2,135

–

2,135

–

–

–

5,234

5,234

151

5,385

5,131

67

5,198

54

5,252

133

36

103

2 years

The amortisation charge above is included within administrative expenses in the income statement.

15 PROPERTY, PLANT AND EQUIPMENT

Leasehold 
improvements 
£000

Office equipment 
£000

Assets under 
construction 
£000

Computer 
equipment 
£000

Cost

As at 1 October 2018

Additions

Disposals

At 30 September 2019

IFRS 16 derecognition of leased assets (note 16)

Additions

Disposals

Transfers

At 30 September 2020

Depreciation

At 1 October 2018

Charge for the year

Eliminated on disposal

At 30 September 2019

IFRS 16 derecognition of leased assets (note 16)

Charge for the year

Eliminated on disposal

At 30 September 2020

Carrying amount

At 30 September 2020

At 30 September 2019 

At 30 September 2018

116

1,742

25 

–

1,767

–

202

–

175

2,144

190

128

–

318

–

153

–

471

1,673

1,449

1,552

938

257 

–

1,195

(342)

70

(78)

97

942

355

295

–

650

(158)

231

(78)

645

297

545

583

–

275 

–

275

–

4

(2)

(272)

5

–

–

–

–

–

–

–

–

5

275

–

 Total 
 £000

16,026

16,026

201

16,227

12,902

671

13,573

668

14,241

1,986

2,453

3,124

Total 
£000

7,273

1,072 

(124)

8,221

(1,089)

856

(193)

–

4,593

515 

(124)

4,984

(747)

580

(113)

–

4,704

7,795

2,295

1,016

(120)

3,191

(353)

728

(111)

2,840

1,439

(120)

4,159

(511)

1,112

(189)

3,455

4,571

1,249

1,793

2,298

3,224

4,062

4,433

The net carrying amount of property, plant and equipment included the following amounts held under finance leases for the period ended 30 September 
2019: computer equipment and office equipment £578,000. For the period ended 30 September 2020, assets arising from leases where the Group is 
a lessee have been accounted for under IFRS 16. See note 2 for adjustments recognised on adoption of IFRS 16 on 1 October 2019.

At the year-end, the Group had no commitments (2019: £nil) to purchase any property, plant and equipment.

16 LEASES

On adoption of IFRS 16, the Group recognised right-of-use assets and liabilities in relation to leases of office spaces and office equipment, which had 
previously been classified as operating leases, and computer and office equipment previously classified as finance leases under IAS 17.

(i) Right‑of‑use assets

Cost

Property  
£000

Computer 
and office 
equipment  
£000

 Total 
 £000

Recognised on adoption of IFRS 16 at 1 October 2019

15,735

575

16,310

Additions

Effect of modification to leases

Reduction in dilapidations provision

At 30 September 2020

Depreciation

Charge for the year

At 30 September 2020

Carrying amount

At 30 September 2020 

–

–

(1)

15,734

1,455

1,455

14,279

9

(2)

–

582

339

339

243

9

(2)

(1)

16,316

1,794

1,794

14,522

The depreciation charge above is included within administrative expenses in the income statement.

The Group has entered into various leases in respect of property and computer and office equipment as a lessee. Lease terms are negotiated on 
an individual basis and contain a range of different terms and conditions. Property leases typically run for a period of six to fifteen years and computer 
and office equipment for a period of two to six years. 

Other than property and computer and office equipment there are no further classes of assets leased by the Group.

(ii) Lease liabilities

Current

Non-current

The undiscounted maturity analysis of lease liabilities is shown below:

Within one year

In the second to fifth years inclusive

After five years

Total minimum lease payments

2020 
£000

1,323

15,022

16,345

2020 
£000

2,102

8,317

10,500

20,919

The total lease interest expense for the year ended 30 September 2020 was £848,000. Total cash outflow for leases accounted for under IFRS 16 for the year 
ended 30 September 2020 was £1,708,000.

117

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDfor the year ended 30 September 2020AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATION17 SUBSIDIARIES

The ageing profile of trade receivables was as follows:

The Group consists of a parent company, AJ Bell plc incorporated within the UK, and a number of subsidiaries held directly and indirectly by AJ Bell plc 
which operate and are incorporated in the UK. Note 6 to the Company’s separate financial statements lists details of the interests in subsidiaries.

18 DEFERRED TAX ASSET

Deferred tax asset

Deferred tax liability

Deferred tax asset

The movement on the deferred tax account and movement between deferred tax assets and liabilities is as follows:

At 1 October 2018

(Charge)/credit to the income statement

Credit to equity

At 30 September 2019

Change in accounting policy – IFRS 16 (note 2)

Balance as at 1 October 2019

Credit/(charge) to the income statement

Charge to equity

At 30 September 2020

Accelerated 
capital 
allowances 
£000

Share-based 
payments 
£000

Short-term 
timing 
differences 
£000

 (14)

(38)

–

(52)

–

(52)

5

–

(47)

 315

85

663

1,063

–

1,063

181

(304)

940

 22

12

–

34

83

117

(15)

–

102

2020 
£000

1,050

(47)

1,003

Losses 
£000

 49

–

–

49

–

49

(41)

–

8

2019 
£000

1,146

(52)

1,094

 Total 
 £000

 372

59

663

1,094

83

1,177

130

(304)

1,003

Current – not past due

Past due:

0 to 30 days

31 to 60 days

61 to 90 days

91 days and over

Provision for impairment

The movement in the provision for impairment of trade receivables is as follows:

Opening loss allowance as at 1 October

Loss allowance recognised

Receivables written off during the year as uncollectable

Amounts recovered during the year

Unused amount reversed

Balance at end of year

2020 
£000

928

452

95

82

859

2,416

(415)

2,001

2020 
£000

303

137

(8)

(4)

(13)

415

2019 
£000

1,245

346

220

48

973

2,832

(303)

2,529

2019 
£000

385

100

(157)

(8)

(17)

303

In determining the recoverability of trade receivables, the Directors considered any change in the credit quality of the trade receivable from the date credit 
was initially granted up to the reporting date.

The current year deferred tax adjustment relating to share-based payments reflects the estimated total future tax relief associated with the cumulative 
share-based payment benefit arising in respect of share options granted but unexercised as at 30 September 2020.

20 CASH AND CASH EQUIVALENTS

Deferred tax assets have been recognised in respect of other temporary differences giving rise to deferred tax assets where it is probable that these assets 
will be recovered. As at 30 September 2020, deferred tax assets have not been provided on trading losses of £1,551,000 (2019: £1,407,000).

Group cash and cash equivalent balances

19 TRADE AND OTHER RECEIVABLES

All cash held at bank at 30 September 2020 and 30 September 2019 had a maturity date of less than one month.

Trade receivables

Prepayments

Accrued income

Other receivables

2020 
£000

2,001

2,904

21,132

4,524

30,561

2019 
£000

2,529

3,245

14,469

2,711

22,954

The Directors consider that the carrying amount of trade and other receivables approximates their fair value. Other receivables represent client money 
required to meet settlement obligations and are payable on demand.

Included in accrued income is £919,000 (2019: £902,000) relating to contract assets, a movement of £17,000 during the year due to increased revenues.

21 TRADE AND OTHER PAYABLES
Current liabilities 

Trade payables

Accruals

Deferred income

Social security and other taxes

Other payables

2020 
£000

86,384

2019 
£000

69,067

2020 
£000

918

7,514

1,796

1,586

554

12,368

2019 
£000

993

5,217

1,559

1,643

553

9,965

Trade payables, accruals and deferred income principally comprise amounts outstanding for trade purposes and ongoing costs. The Directors consider 
that the carrying amount of trade payables approximates their fair value.

Deferred income in the current and prior year relates to contract liabilities. The prior year deferred revenue balance has now all been recognised as 
revenue and the current year balance all relates to cash received in the current period.

118

119

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDfor the year ended 30 September 2020AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATION21 TRADE AND OTHER PAYABLES CONTINUED
Non‑current liabilities

Other payables

Other payables related to lease incentives in 2019 and have been adjusted following the adoption of IFRS 16.

24 SHARE-BASED PAYMENTS
Company Share Option Plan (CSOP)

2020 
£000

–

2019 
£000

1,241

The CSOP is a HMRC approved scheme in which the Board, at their discretion, grant options to employees to purchase ordinary shares. Each participating 
employee can be granted options up to the value of £30,000. Options granted under the CSOP can be exercised between the third and tenth anniversary 
after the date of grant and are usually forfeited if the employee leaves the Group before the option expires. The expense for share-based payments under 
the CSOP is recognised over the respective vesting period of these options.

22 PROVISIONS

At 1 October 2019

Additional provisions

Unused provision reversed

At 30 September 2020

Included in current liabilities

Included in non-current liabilities

Office dilapidations:

Office 
dilapidations 
£000

Other provisions 
£000

1,550

–

(1)

1,549

–

1,549

1,095

500

–

1,595

1,595

–

Total 
£000

2,645

500

(1)

3,144

1,595

1,549

The Group is contractually obliged to reinstate its leased properties to their original state and layout at the end of the lease terms. The office dilapidations 
provision represents management’s best estimate of the present value of costs which will ultimately be incurred in settling these obligations.

Other provisions:

The other provisions relate to the settlement of an operational tax dispute and the costs associated with defending a legal case. There is some uncertainty 
regarding the amount and timing of the outflows required to settle the obligations; therefore a best estimate has been made by assessing a number of 
different outcomes considering the potential areas and time periods at risk and any associated interest. The timings of the outflows are uncertain but the 
Group expects that settlement will be within the next 12 months.

Option To Buy Scheme (OTB) – Growth shares

The OTB scheme is a historical award scheme whereby the Board at its discretion granted growth shares to employees. Growth shares entitled the holder 
to participate in the growth value of the Group above a certain threshold level, set above the current market value of the Group at the time the shares were 
issued. Growth shares granted under the OTB scheme had different vesting conditions. The vesting condition attached to all growth shares granted is that 
the threshold level needs to be met and an exit event needs to have occurred. As part of the AJ Bell listing process all awards were converted into ordinary 
shares and those awards granted with an additional employment condition of four or six years after the date of grant, continue to be recognised as 
a share-based payment. Awards that were issued subject to employment conditions are subject to buy back options under which the Group can buy 
back the shares for their issue price if the employee leaves the Group before the expiry of the employment condition period.

Buy As You Earn plan (BAYE)

The BAYE plan is an all-employee share plan under which shares can be issued to employees as either free shares or partnership shares. 

The Company may grant free shares up to a maximum of £3,600 per employee in a tax year. During the year, no free shares have been issued (2019: £750 
per employee).

Employees have been offered the opportunity to participate in the partnership plan to enable such employees to use part of their pre-tax salary to acquire 
shares. The limit to the pre-tax salary deduction is £1,800 or, if lower, 10% of salary each year. The initial plan was an accumulation plan where employees 
were required to save an amount of their gross salary for a 12 month period. The accumulation plan ended on 6 December 2019 and employees still in the 
plan at that date, were entitled to purchase shares using the funds saved based on the IPO price of £1.60.

From January 2020, the plan entitles employees to use this deduction to buy shares in the Company on a monthly basis at the current market value. 
Employees are able to withdraw their shares from the plan at any time but may be subject to income tax and national insurance charges if withdrawn 
within three years of purchasing the shares. Therefore the monthly partnership plan does not give rise to a share-based payment charge. 

2020
Number

2019
Number

410,168,330

408,730,211

2020
£

51,271

2019
£

51,091

The EIP is a performance share plan that involves the award of nominal cost options to participants conditional on the achievement of specified 
performance targets and continuous employment over a certain period of time. Individual grants will be dependent on the assessment of performance 
against a range of financial and non-financial targets set at the beginning of the financial year. 

Executive Incentive Plan (EIP)

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at general meetings 
of the Company. They are entitled to share in the proceeds on the return of capital, or upon the winding up of the Company in proportion to the number 
of and amounts paid on shares held. The shares are non-redeemable.

Own shares

The Group has an employee benefit trust in order to acquire own shares in the Company to satisfy future share incentive plans. Shares held by the Trust 
are valued at £1,147,000 (2019: £1,147,000) and the carrying value is shown as a reduction within shareholders’ equity. The costs of operating the Trust are 
borne by the Group but are not material. The Trust waived the right to receive dividends on these shares.

Number of 
shares

Share premium 
£000

814,935

190,235

432,949

1,438,119

424

368

–

792

CSR initiative

A CSR initiative has been introduced during the year with the intention of giving an additional contribution to charity through the donation of share options 
should a number of stretching targets be met by the Group. The awards made during the period are equity-settled awards and involved the grant of market 
value options to the AJ Bell Trust conditional on the achievement of DEPS targets for the financial years 2022, 2023 and 2024 (‘Performance Period’).

The exercise of each tranche will be conditional upon the DEPS having increased in relation to the 7.47 pence DEPS for the year ended 30 September 2019, 
by more than:

 ― 90% for September 2022;

 ― 115% for September 2023; and

 ― 140% for 30 September 2024.

These are considered to be the lower DEPS targets. The upper DEPS target for each performance period is 10% above the lower DEPS target.

The percentage of shares granted that will vest in each performance period is determined as follows:

 ― If actual DEPS is below the lower DEPS target, the vesting percentage is equal to zero;

 ― If actual DEPS is above the upper DEPS target, the vesting percentage is equal to 100%; and

 ― If actual DEPS is between the lower and upper target, then the vesting percentage is determined by linear interpolation on a straight-line basis and 

rounded down to the nearest 10%.

23 SHARE CAPITAL

Issued, fully-called and paid:

Ordinary shares of 0.0125p each

All ordinary shares have full voting and dividend rights.

The following transactions have taken place during the year:

Transaction type

Share class

Exercise of CSOP options

Ordinary shares of 0.0125p each

BAYE share purchase

Ordinary shares of 0.0125p each

Exercise of EIP options

Ordinary shares of 0.0125p each

120

121

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDfor the year ended 30 September 2020AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATION24 SHARE-BASED PAYMENTS CONTINUED

The movements in the weighted average exercise price of growth shares during the year were as follows:

As no service is being provided by the A J Bell Trust, all conditions involved in the arrangement are considered to be non-vesting conditions. Non-vesting 
conditions should be taken into account when estimating the fair value of the equity instrument granted. The fair value has been estimated using the 
Monte Carlo simulation model. During the year the full charge of £1,595,000 for the CSR initiative has been recognised.

The tables below summarise the outstanding options and awards for each share-based payment scheme. The prior year includes the impact of the share 
reorganisation undertaken immediately prior to admission to the London Stock Exchange.

CSOP

Outstanding at beginning of the year

Granted during the year

Bonus issue and share split

Forfeited during the year

Exercised during the year

Outstanding at the end of the year

Exercisable at the end of the year

The movements in the weighted average exercise price of share options during the year were as follows:

Outstanding at beginning of the year

Granted during the year

Bonus issue and share split

Forfeited during the year

Exercised during the year

Outstanding at the end of the year

Exercisable at the end of the year

2020 
Number

1,484,709

364,365

–

(30,171)

(814,935)

1,003,968

84,807

2019 
Number

394,076

52,750

3,641,632

(140,147)

(2,463,602)

1,484,709

235,924

2020 
£

0.65

3.94

–

2.49

0.52

1.90

0.48

2019 
£

4.52

7.01

0.51

0.44

0.71

0.65

0.45

The lowest exercise price for share options outstanding at the end of the period was 36p (2019: 20p) and the highest exercise price was 394p (2019: 160p). 
The weighted average remaining contractual life of share options outstanding at the end of the period was 7.7 years (2019: 6.7 years).

2020 
Number

3,387,627

–

–

–

(20,407)

(154,545)

2019 
Number

1,724,795

14,833,165

(7,116,258)

(6,054,075)

–

–

3,212,675

3,387,627

–

–

OTB – Growth shares

Outstanding at beginning of the year

Bonus issue and share split

Converted to ordinary shares

Converted to deferred shares and cancelled

Forfeited during the year

Call option expired

Outstanding at the end of the year

Exercisable at the end of the year

122

Outstanding at beginning of the year

Bonus issue and share split

Converted to ordinary shares

Converted to deferred shares and cancelled

Forfeited during the year

Call option expired

Outstanding at the end of the year

Exercisable at the end of the year

2020 
£

0.63

–

–

–

0.63

0.63

0.63

–

2019 
£

5.60

0.58

0.56

0.59

–

–

0.63

–

Upon listing to the London Stock Exchange, all growth shares were converted to ordinary shares and therefore no exercise price exists for growth shares 
outstanding at the end of the period. The weighted average remaining contractual life of growth shares converted to ordinary shares under a call option 
agreement at the end of the period was 1.9 years (2019: 2.9 years).

BAYE – Free shares

Outstanding at beginning of the year

Granted during the year

Forfeited during the year

Outstanding during the year

Exercisable at the end of the year

2020 
Number

286,038

–

(22,932)

263,106

–

2019 
Number

–

324,882

(38,844)

286,038

–

Free shares are issued to employees for free and therefore do not have an exercise price. The weighted average remaining contractual life of free shares 
outstanding at the end of the period was 1.2 years (2019: 2.2 years).

EIP

Outstanding at beginning of the year

Granted during the year

Exercised during the year

Forfeited during the year

Outstanding during the year

Exercisable at the end of the year

The movements in the weighted average exercise price of EIP options during the year were as follows:

Outstanding at beginning of the year

Exercised during the year

Forfeited during the year

Granted during the year

Outstanding during the year

Exercisable at the end of the year

2020 
Number

1,454,424

703,235

(432,949)

(516,017)

1,208,693

31,272

2020 
£

0.000125

0.000125

0.000125

0.000125

0.000125

0.000125

The weighted average remaining contractual life of EIP shares outstanding at the end of the period was 8.8 years (2019: 9.3 years).

2019 
Number

–

1,454,424

–

–

1,454,424

–

2019 
£

–

–

–

0.000125

0.000125

–

123

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDfor the year ended 30 September 2020AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATION24 SHARE-BASED PAYMENTS CONTINUED
CSR initiative 

Granted during the year

Outstanding during the year

Exercisable at the end of the year

The movements in the weighted average exercise price of CSR options during the year were as follows:

Granted during the year

Outstanding during the year

Exercisable at the end of the year

The weighted average remaining contractual life of CSR options outstanding at the end of the period was 9.2 years.

Weighted average share price of options exercised

The weighted average share price of all options exercised during the year was £3.89 (2019: £3.05).

Measurement

The inputs into the Monte Carlo simulation model and assumptions used in the calculations are as follows:

2020 
Number

2,493,766

2,493,766

–

2020 
£

4.01

4.01

–

2019 
Number

–

–

–

2019 
£

–

–

–

CSR initiative
Grant date

Number of shares under option

Fair value of share option from generally accepted business model (£)

Share price (£)

Exercise price of an option (£)

Expected volatility

Expected dividend yield

Risk-free interest rate

Expected option life to exercise (months)

12/12/2019

2,493,766

0.64

4.04

4.01

23%

1.20%

0.88%

36–60

Prior to 12 December 2018, the Company’s shares were not listed on a stock exchange and therefore, no readily available market price existed for the 
shares. Options granted prior to 12 December 2018, share value was calculated using dividend and earnings-based models to determine a range of 
valuations. The average price indicated by these valuations was assumed to be the approximate market value at the date of grant. This was discounted 
to represent the minority value of one share and was agreed with HMRC prior to granting of the options.

The expected life of the options is based on the minimum period between the grant of the option, the earliest possible exercise date and an analysis of the 
historical exercise data that is not necessarily indicative of exercise patterns that may occur. The expected volatility reflects the assumption that historical 
volatility is indicative of future trends, which may also not necessarily be the case.

The fair value of equity-settled share options and awards granted is estimated as at the date of grant using the Black-Scholes or the Monte Carlo simulation 
model, taking into account the terms upon which the options and awards were granted.

During the year, the Group recognised share-based payment expenses under each share scheme as follows: 

The inputs into the Black-Scholes model and assumptions used in the calculations are as follows:

CSOP
Grant date

Number of shares under option

Fair value of share option from generally accepted business model (£)

Share price (£)

Exercise price of an option (£)

Expected volatility

Expected dividend yield

Risk-free interest rate

Expected option life to exercise (months)

EIP
Grant date

Number of shares under option

Fair value of share option from generally accepted business model (£)

Weighted average share price (£)

Weighted average exercise price of an option (£)

Expected volatility 

Expected dividend yield

Risk-free interest rate

Expected option life to exercise (months)

31/01/2020

11/02/2020

359,289

0.56

3.90

3.94

23%

1.20%

0.88%

36

5,076

0.56

3.93

3.94

23%

1.20%

0.88%

36

12/12/2019

703,235

3.76

3.87

0.000125

23%

1.20%

0.88%

12–48

Share scheme

CSOP

OTB – Growth shares

BAYE – Free shares

BAYE – Partnership shares

EIP

CSR initiative

2020 
£000

67

29

138

6

1,529

1,595

3,364

2019 
£000

34

39

80

32

915

–

1,100

25 FINANCIAL INSTRUMENTS AND RISK MANAGEMENT

The Group’s activities expose it to a variety of financial instrument risks; market risk (including interest rate and foreign exchange), credit risk and liquidity 
risk. Information is presented below regarding the exposure to each of these risks, including the procedures for measuring and managing them.

Financial instruments include both financial assets and financial liabilities. Financial assets principally comprise trade and other receivables and cash and 
cash equivalents. Financial liabilities comprise trade and other payables, accruals and obligations under leases. The Group does not have any derivative 
financial instruments.

Risk management objectives

The Group has identified the financial, business and operational risks arising from its activities and has established policies and procedures to manage 
these items in accordance with its risk appetite. The Board of Directors has overall responsibility for establishing and overseeing the Group’s RMF and 
risk appetite.

The Group’s financial risk management policies are intended to ensure that risks are identified, evaluated and subject to ongoing monitoring and 
mitigation (where appropriate). These policies also serve to set the appropriate control framework and promote a robust risk culture within the business. 
The Group regularly reviews its financial risk management policies and systems to reflect changes in the business, counterparties, markets and range 
of financial instruments that it uses.

The Group’s Treasury Committee has principal responsibility for monitoring exposure to the risks associated with cash and cash equivalents. Policies and 
procedures are in place to ensure the management and monitoring of each type of risk. The primary objective of the Group’s treasury policy is to manage 
short-term liquidity requirements whilst maintaining an appropriate level of exposure to other financial risks in accordance with the Group’s risk appetite.

124

125

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDfor the year ended 30 September 2020AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATION25 FINANCIAL INSTRUMENTS AND RISK MANAGEMENT CONTINUED
Significant accounting policies

Details of the significant accounting policies, including the criteria for recognition, the basis of measurement and the basis on which income and expenses 
are recognised, in respect of each financial asset and financial liability, are disclosed within note 2 to the financial statements.

Categories of financial instrument

The financial assets and liabilities of the Group are detailed below:

Customer cash balances are not a financial asset of the Group and so are not included in the statement of financial position.

Market movement sensitivity

The Group’s custody fees are derived from the market value of the underlying assets held by the retail customer in their account, based on mix and 
portfolio size, charged on an ad valorem basis.  As a result, the Group has an indirect exposure to market risks, as the value of the underlying customers’ 
assets may rise or fall.  The impact of a 10% increase or reduction in the value of the customers underlying assets subject to the custody fees on the 
Group’s revenue has been calculated and shown below.  This has been modelled on a historical basis for each year separately assuming that the value 
of the customers’ assets were 10% higher or lower than the actual position at the time.

Financial assets

Trade receivables

Other receivables

Cash and cash equivalents

Financial liabilities

Trade payables and other payables*

Other financial liabilities

Lease liabilities

Amortised cost 
£000

2020

Financial 
liabilities 
£000

Carrying value 
£000

Amortised cost
£000

2019

Financial 
liabilities 
£000

Carrying value 
£000

2,001

4,524

86,384

92,909

–

–

–

–

–

–

–

–

8,469

–

16,345

24,814

2,001

4,524

86,384

92,909

8,469

–

16,345

24,814

2,529

2,711

69,067

74,307

–

–

–

–

–

–

–

–

6,231

572

–

6,803

2,529

2,711

69,067

74,307

6,231

572

–

6,803

*  The prior year comparative has been amended to include accruals within trade and other payables.

The carrying amount of all financial assets and liabilities approximate to their fair value due to their short-term nature.

Market risk

Interest rate risk

The Group holds interest bearing assets in the form of cash and cash deposits. Cash at bank earns interest at floating rates based on daily bank deposit 
rates. Term deposits can also be made for varying periods depending on the immediate cash requirements of the Group, and interest is earned at the 
respective fixed-term rate. Based on the cash balances shown in the Group’s statement of financial position at the reporting date, if interest rates were 
to move by 25bps it would change profit before tax by approximately:

+ 25bps (0.25%)

- 25bps (0.25%)

2020
£000

245

(151)

2019
£000

142

(142)

As at the year end the Group had no significant borrowings, and therefore was not exposed to a material interest rate risk related to debt as the interest 
rate is fixed at the inception of the lease.

The Group retains a proportion of the interest income generated from the pooling of customer cash balances and as a result, the Group has an indirect 
exposure to interest rate risk. The cash balances are held with a variety of banks and are placed in a range of fixed-term, notice and call deposit accounts 
with due regard for counterparty credit risk, capacity risk, concentration risk and liquidity risk requirements. The spread of rate retained by the Group is 
variable dependent on rates received by banks (disclosed to customers at between 0.10% below and 0.60% above the prevailing base rate) and amounts 
paid away to customers.

The impact of a 25bps increase or decrease in UK base interest rates on the Group’s revenue has been calculated and shown below. This has been 
modelled on a historical basis for each year separately assuming that the UK base rate was 25bps higher or lower than the actual position at the time. 
For the second half of FY20, when UK base interest rates dropped to 10bps, we assume a minimum rate of return on call cash of 0bps.

+ 25bps (0.25%)

- 25bps (0.25%)

126

2020
£000

6,341

(4,744)

2019
£000

2,155

(4,150)

+ 10% higher

- 10% lower

Foreign exchange risk

2020
£000

3,409

(3,409)

2019
£000

3,401

(3,401)

The Group is not exposed to significant foreign exchange translation or transaction risk as the Group’s activities are primarily within the UK. 
Foreign exchange risk is therefore not considered material.

Credit risk

The Group’s exposure to credit risk, which is the risk that a counterparty will be unable to pay amounts in full when due, arises principally from its cash 
balances held with banks and trade and other receivables.

Trade receivables are presented net of expected credit losses within the statement of financial position.  The Group applies the IFRS 9 simplified approach 
to measuring expected credit losses which uses a lifetime expected loss allowance for all trade receivables.  To measure the expected credit losses, trade 
receivables have been grouped based on shared credit risk characteristics and number of days past due.  Details of those trade receivables that are past 
due are shown within note 19.

The Group has implemented procedures that require appropriate credit or alternative checks on potential customers before business is undertaken. 
This minimises credit risk in this area.

The credit and concentration risk on liquid funds, cash and cash equivalents is limited as deposits are held across a number of major banks. The Directors 
continue to monitor the strength of the banks used by the Group. The principal banks currently used by the Group are Bank of Scotland plc, Barclays Bank 
plc, Lloyds Bank plc, Lloyds Bank Corporate Markets plc, HSBC Bank plc, HSBC Global Asset Management, Santander UK plc, MUFG Bank Ltd and 
Clearstream Banking SA. Bank of Scotland plc, the Group’s principal banker, is substantial and is 100% owned by Lloyds Banking Group plc. All these banks 
currently have long-term credit ratings of at least A- (Fitch). Where the services of other banks are used, the Group follows a rigorous due diligence process 
prior to selection. This results in the Group retaining the ability to further mitigate the counterparty risk on its own behalf and that of its customers.

The Group has no significant concentration of credit risk as exposure is spread over a large number of counterparties and customers. The maximum 
exposure to credit risk is represented by the carrying amount of each financial asset at the reporting date. In relation to dealing services, the Group 
operates as agent on behalf of its underlying customers and in accordance with London Stock Exchange Rules.

Any settlement risk during the period between trade date and the ultimate settlement date is substantially mitigated as a result of the Group’s agency 
status, its settlement terms and the delivery versus payment mechanism whereby if a counterparty fails to make payment, the securities would not be 
delivered to the counterparty. Therefore any risk exposure is to an adverse movement in market prices between the time of trade and settlement. 
Conversely, if a counterparty fails to deliver securities, no payment would be made.

There has been no material change to the Group’s exposure to credit risk during the year.

Liquidity risk

This is the risk that the Group may be unable to meet its liabilities as and when they fall due. These liabilities arise from the day-to-day activities of the 
Group and from its obligations to customers. The Group is a highly cash-generative business and maintains sufficient cash and standby banking facilities 
to fund its foreseeable trading requirements.

There has been no change to the Group’s exposure to liquidity risk or the manner in which it manages and measures the risk during the year.

The following table shows the undiscounted cash flows relating to non-derivative financial liabilities of the Group based upon the remaining period to the 
contractual maturity date at the end of the reporting period.

127

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDfor the year ended 30 September 2020AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATION25 FINANCIAL INSTRUMENTS AND RISK MANAGEMENT CONTINUED

The following table shows the details of unconsolidated structured entities in which the Group has an interest at the reporting date:

2020

Trade and other payables 

Lease liabilities

2019

Trade and other payables*

Other financial liabilities*

Due within 
1 year
£000

8,469

2,102

10,571

6,231

362

6,593

1 to 5 
years 
£000

–

8,317

8,317

–

242

242

After 
5 years 
£000

–

10,500

10,500

–

–

–

Total 
£000

8,479

20,919

29,388

6,231

604

6,835

Year

2020

2019

Type

OEIC

OEIC

Annual 
management 
charge
£000

Management 
charge 
receivable at 
30 September
£000

418

288

48

34

Net AUM 
of funds
£m

493.1

277.7

Number 
of funds

8

8

The annual management charge is included within recurring ad valorem fees within revenue in the consolidated income statement.

The annual management charge receivable is included within accrued income in the consolidated statement of financial position.

The maximum exposure to loss relates to future management fees should the market value of the investment funds decrease.

*   The prior year comparatives have been amended to reflect the contractual maturity of accruals within trade and other payables and the undiscounted cash flows relating 

to other financial liabilities previously disclosed at the discounted value.

27 RECONCILIATION OF LIABILITIES ARISING FROM LEASING ACTIVITIES

Capital management

The Group’s objectives in managing capital are to:

 ― safeguard the Group’s ability to continue as a going concern so that it can continue to provide returns for shareholders, security for our customers 

and benefits for other stakeholders;

 ― maintain a strong capital base to support the development of its business; and

 ― comply with regulatory requirements at all times.

The capital structure of the Group consists of share capital, share premium and retained earnings. As at the reporting date the Group had capital 
of £109,466,000 (2019: £86,063,000).

Capital generated from the business is both reinvested in the business to generate future growth and returned to shareholders principally in the form 
of dividends. The capital adequacy of the business is monitored on an ongoing basis and as part of the business planning process by the Board. It is 
also reviewed before any distributions are made to shareholders to ensure it does not fall below the agreed surplus as outlined in the Group’s capital 
management policy. The liquidity of the business is monitored by management on a daily basis to ensure sufficient funding exists to meet the Group’s 
liabilities as they fall due. The Group is highly cash-generative and maintains sufficient cash and standby banking facilities to funds its foreseeable 
trading requirements.

The Group conducts an ICAAP, as required by the FCA to assess the appropriate amount of regulatory capital to be held by the Group. Regulatory capital 
resources for ICAAP are calculated in accordance with published rules. 

2020

Other financial liabilities

Lease liabilities

Total liabilities from leasing activities

2019

Other financial liabilities

Total liabilities from financing activities

28 OPERATING LEASES

1 October 
2019 
£000

Adoption 
of IFRS 16 
£000

Cash flows 
£000

Change in lease 
liability 
£000

30 September 
2020 
£000

572

–

572

(572)

18,047

17,475

1 October 
2018
£000

–

(1,708)

(1,708)

–

6

6

–

16,345

16,345

Cash flows 
£000

Acquisition 
£000

30 September 
2019 
£000

731

731

(373)

(373)

214

214

572

572

The Group leases office space with varying lease end dates. Prior to the adoption of IFRS 16 Leases on 1 October 2019 these were classified as operating 
leases. The following table represents the future minimum lease payments under non-cancellable operating leases. No disclosure is provided for 2020 as 
from 1 October 2019, the distinction between finance and operating leases disappeared for lessees, with the Group now recognising right-of-use assets 
for these leases. 

The ICAAP compares the Group’s financial resources against regulatory capital requirements as specified by the relevant regulatory authorities. 
Our current financial resources and regulatory capital requirements can be found on page 36.

Further information on leases for which the Group is a lessee is provided in note 2.

The Group maintained a surplus of regulatory capital throughout the year. Information under Part Eight (Pillar 3) Disclosure of the Capital Requirements 
Regulation is available on the Group’s website at www.ajbell.co.uk.

26 INTERESTS IN UNCONSOLIDATED STRUCTURE ENTITIES

The Group manages a number of investment funds (open ended investments) acting as agent of the Authorised Corporate Director. The dominant factor in 
deciding who controls these entities is the contractual arrangement in place between the Authorised Corporate Director and the Group, rather than voting 
or similar rights. As the Group directs the investing activities through its investment management agreement with the Authorised Corporate Director, the 
investment funds are deemed to be structured entities. The investment funds are not consolidated into the Group’s financial statements as the Group is 
judged to act as an agent rather than having control under IFRS 10.

The purpose of the investment funds is to invest capital received from investors in a portfolio of assets in order to generate a return in the form of capital 
appreciation, income from the assets, or both. The Group’s interest in the investment funds is in the form of management fees received for its role as 
investment manager. These fees are variable depending on the value of the assets under management.

The funds do not have any debt or borrowings and are financed through the issue of units to investors.

Within one year

In the second and fifth years inclusive

After five years

128

Property

2020 
£000

–

–

–

–

2019 
£000

1,764

8,298

12,776

22,838

129

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDfor the year ended 30 September 2020AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONCOMPANY STATEMENT OF FINANCIAL POSITION

as at 30 September 2020

Assets

Non-current assets

Investments

Current assets

Trade and other receivables – due within one year

Trade and other receivables – due after one year

Current tax asset

Cash and cash equivalents

Total assets

Liabilities

Current liabilities

Trade and other payables

Total liabilities

Net assets

Equity

Share capital

Share premium

Own shares

Retained earnings

Total equity

Note

2020 
£000

2019 
£000

6

7

7

8

10

15,205

12,978

336

2,391

1,067

24,465

28,259

43,464

(361)

(361)

43,103

51

8,459

(1,147)

35,740

43,103

6,566

3,513

25

16,232

26,336

39,314

(2,956)

(2,956)

36,358

51

7,667

(1,147)

29,787

36,358

The financial statements were approved by the Board of Directors and authorised for issue on 2 December 2020 and signed on its behalf by:

Michael Summersgill
Chief Financial Officer

AJ Bell plc
Company registered number: 04503206

29 RELATED PARTY TRANSACTIONS

Transactions between the Parent Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are not disclosed.

Transactions with key management personnel:

Key management personnel is represented by the Board of Directors as shown on pages 50 and 51 and the EMB as shown on pages 52 and 53.

The remuneration expense of key management personnel is as follows:

Short-term employee benefits (excluding NI)

Retirement benefits

Share-based payment

Gain on the exercise of share options 

2020 
£000

2,069

29

1,066

1,400

4,564

2019 
£000

1,595

53

632

658

2,938

During the year there were no material transactions or balances between the Group and its key management personnel or members of their close families, 
other than noted below.

Transactions with directors:

The remuneration of individual directors is provided in the Directors’ Remuneration report on pages 77 to 83.

Dividends totalling £4,888,000 (2019: £4,098,000) were paid in the year in respect of ordinary shares held by the Company’s directors.

The aggregate gains made by the Directors on the exercise of share options during the year were £547,000 (2019: £64,000).

During the year Directors and their families received beneficial staff rates in relation to personal portfolios. The discount is not material to the Directors 
or to AJ Bell.

Other related party transactions:

Charitable donations

During the year the Group made donations of £239,000 (2019: £407,000) to the AJ Bell Trust, a registered charity of which Mr A J Bell is a trustee. 
The Company also introduced a CSR initiative during the year with the intention of giving an additional contribution to charity through the donation 
of share options to the AJ Bell Trust. Further details of the transaction can be found in note 24.

EQ Property Services Limited

The Group is party to three leases with EQ Property Services Limited for rental of the Head Office premises, 4 Exchange Quay, Salford Quays, Manchester, 
M5 3EE. Mr A J Bell and Mr M T Summersgill are directors and shareholders of both AJ Bell plc and EQ Property Services Limited. Mr C Galbraith, Mr R Stott 
and Mr F Lyons are members of key management personnel and shareholders of AJ Bell plc and are directors and shareholders of EQ Property Services 
Limited. The leases for the rental of the building were entered into on 17 August 2016 for terms which expire on 30 September 2031, at an aggregate market 
rent of £1,825,000 (2019: £1,594,000) per annum.

At the reporting date, there is no payable outstanding (2019: £nil) with EQ Property Services Limited.

Any amounts outstanding with related parties are unsecured and will be settled in cash. No guarantees have been given or received. No provision has 
been made for doubtful debts in respect of amounts owed by related parties.

30 SUBSEQUENT EVENTS

There have been no material events occurring between the reporting date and the date of approval of these consolidated financial statements.

130

131

The notes on pages 133 to 137 form an integral part of these financial statements.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDfor the year ended 30 September 2020AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONCOMPANY STATEMENT OF CHANGES IN EQUITY

for the year ended 30 September 2020

NOTES TO THE COMPANY FINANCIAL STATEMENTS

for the year ended 30 September 2020

Balance at 1 October 2019

Total comprehensive income for the year:

Profit for the financial year

Transactions with owners, recorded directly in equity:

Issue of shares

Dividends paid

Equity settled share-based payment transactions

Deferred tax effect of share-based payment transactions

Tax relief on exercise of share options

Total transactions with owners

Balance at 30 September 2020

Balance at 1 October 2018

Total comprehensive income for the year:

Profit for the financial year

Transactions with owners, recorded directly in equity:

Issue of shares

Settlement of part-paid shares

Bonus issue

Dividends paid

Equity settled share-based payment transactions

Deferred tax effect of share-based payment transactions

Tax relief on exercise of share options

Purchase of own share capital

Share transfer to employees

Own shares acquired

Total transactions with owners

Balance at 30 September 2019

Share 
capital 
£000

51

Share 
premium 
£000

7,667

Retained 
earnings 
£000

29,787

Own 
shares 
£000

Total 
equity 
£000

(1,147)

36,358

–

–

–

–

–

–

–

51

Share 
capital 
£000

42

–

–

1

9

–

–

–

–

(1)

–

–

9

51

–

21,815

792

–

–

–

–

792

8,459

Share 
premium 
£000

4,410

–

(19,733)

3,364

(304)

811

(15,862)

35,740

Retained 
earnings 
£000

23,260

–

18,586

1,081

2,185

(9)

–

–

–

–

–

–

–

3,257

7,667

–

–

–

(14,938)

1,100

663

1,383

–

(267)

–

(12,059)

29,787

–

–

–

–

–

–

–

(1,147)

Own 
shares 
£000

(1,364)

–

–

–

–

–

–

–

–

–

267

(50)

217

(1,147)

21,815

792

(19,733)

3,364

(304)

811

(15,070)

43,103

Total 
equity 
£000

26,348

18,586

1,081

2,186

–

(14,938)

1,100

663

1,383

(1)

–

(50)

(8,576)

36,358

The notes on pages 133 to 137 form an integral part of these financial statements.

132

1 GENERAL INFORMATION

The principal activity of AJ Bell plc (the ‘Company’) is that of a holding company.

The Company is a public limited company which is listed on the London Stock Exchange and incorporated in the United Kingdom under the Companies 
Act 2006 and is registered in England and Wales. The Company’s number is 04503206 and its registered office is 4 Exchange Quay, Salford Quays, 
Manchester, M5 3EE.

2 SIGNIFICANT ACCOUNTING POLICIES
Basis of accounting

The financial statements are prepared on the historical cost basis and a going concern basis. These financial statements are presented in sterling, which 
is the currency of the primary economic environment in which the Company operates, rounded to the nearest thousand.

The financial statements are prepared in accordance with Financial Reporting Standard FRS 101 Reduced Disclosure Framework (FRS 101). 
The amendments to FRS 101 (2014/15) issued in 2015 have been applied.

In preparing these financial statements the Company applies the recognition, measurement and disclosure requirements of International Financial 
Reporting Standards as adopted by the EU (‘Adopted IFRSs’) but makes amendments where necessary in order to comply with the Companies Act 2006 
and has set out below where advantage of the FRS 101 disclosure exemptions have been taken. Shareholders were notified of, and did not object to, 
the use of the EU-adopted disclosure exemptions.

Disclosure exemptions

The Company is included within the consolidated financial statements of AJ Bell plc, a company incorporated in the United Kingdom, whose consolidated 
financial statements are publically available. Consequently, the Company has, in compliance with FRS 101, taken advantage of the exemption from 
preparing the following disclosures that would otherwise have been required under IFRS:

 ― IAS 7 presentation of a cash flow statement;

 ― IAS 8 Disclosures in respect of new standards and interpretations that have been issued but which are not yet effective;

 ― IAS 24 Disclosure of key management personnel compensation and the disclosure of transactions with group companies;

 ― IFRS 7 Disclosure in respect of financial instruments, provided that the equivalent disclosures are included in the consolidated financial statements 

of the group in which the entity is consolidated;

 ― IFRS 13 Fair Value Measurement paragraphs 91 to 99, provided that equivalent disclosures are included within the consolidated financial statements 

of the group for which the entity is consolidated; and

 ― IFRS 2 Share-Based Payment paragraphs 45 and 46 to 52 provided that equivalent disclosures are included within the consolidated financial 

statements of the group for which the entity is consolidated.

The accounting policies have been applied consistently to all periods presented in these financial statements, unless otherwise stated.

Investments

Investments in subsidiary undertakings are shown at cost less provision for impairment.

Taxation

The tax expense represents the sum of the current tax payable and deferred tax. Tax is recognised in the income statement except to the extent that it 
relates to items recognised directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable or receivable on the taxable income or loss for the year and any adjustment to tax payable or receivable in respect 
of previous years, using tax rates enacted or substantively enacted at the reporting date.

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts 
used for taxation purposes. Deferred tax liabilities are generally recognised on all taxable temporary differences and deferred tax assets are recognised to 
the extent that it is probable that taxable profits will be available in the future, against which deductible temporary differences can be utilised. Such assets 
and liabilities are not recognised if the temporary difference arises from:

 ― the initial recognition of goodwill; or

 ― the initial recognition of an asset and liability in a transaction other than a business combination that, at the time of the transaction, affects neither 

the accounting nor taxable profit or loss.

133

AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONNOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED

2 SIGNIFICANT ACCOUNTING POLICIES CONTINUED

The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, 
using tax rates enacted or substantively enacted at the reporting date.

Financial instruments

The Company follows the accounting policy of the Group for financial instruments. In addition the Company has balances with other group companies. 
Amounts owed by group companies are financial assets and are recognised at amortised cost. Amounts owed to group companies are financial liabilities.

Employee benefit trust

The Group has an employee benefit trust, the AJ Bell Employee Benefit Trust, used for the granting of shares to certain employees. AJ Bell plc is 
considered to be the sponsoring employer and so the assets and liabilities of the Trust are recognised as those of AJ Bell plc.

Shares of AJ Bell plc held by the Trust are treated as ‘own shares’ held and shown as a deduction from equity. Subsequent consideration received for the 
sale of such shares is also recognised in equity, with any difference between the sales proceeds and original cost being taken to equity.

3 CRITICAL ACCOUNTING JUDGEMENTS AND KEY SOURCES OF ESTIMATION UNCERTAINTY

In the application of the Company’s accounting policies, which are described in note 2 of the consolidated financial statements, the Directors are required 
to make judgements, estimates and assumptions to determine the carrying amounts of certain assets and liabilities. The estimates and associated 
assumptions are based on the Company’s historical experience and other relevant factors. Actual results may differ from the estimates applied.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the 
estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the revision affects both current and 
future periods. 

The following judgements have been made by the Directors in applying the Company’s policies:

Investment in subsidiaries 

At each reporting date, the Company assesses whether there are any indicators of impairment in its investment in subsidiaries. If any such indicators exist, 
the investments recoverable amount is estimated. There are a number of estimates that management have used to forecast the expected future cash 
flows of the investments. The estimated recoverable amount of these balances is subjective due to the inherent uncertainty in forecasting trading 
conditions and cash flows used in the budgets. 

Key judgements and estimates in relation to the estimated recoverable amount of this investment include:

 ― cash flow forecasts based on anticipated future demand for the investments products and services;

 ― budgeted future costs attributable to the supply of the investments products and services; and

 ― the level of ongoing maintenance expenditure required by the Company’s assets in order to generate the expected level of cash flows.

Any share transactions undertaken in the past 12 months are considered when assessing the fair value of the investment. 

Management has identified impairment indicators for AJ Bell Asset Management Limited, which has a carrying value of £3.0m. Subsequently, the Directors 
have performed sensitivity analysis on their projections for this subsidiary, with key assumptions being revised adversely to reflect the potential for assets 
under management to be 50% below expected levels and a 76% increase on the pre-tax discount rate applied to cash flows. The value-in-use continued 
to support the carrying value of the investment with headroom of £3.4m. 

4 PROFIT FOR THE YEAR

As permitted by section 408 of the Companies Act 2006, the Company has elected not to present its own income statement for the year. The Company 
reported a profit of £21,815,000 for the year ended 30 September 2020 (2019: £18,586,000). This profit was generated from the Company’s principal activity 
which is that of a holding company.

The auditor’s remuneration for the audit and other services is disclosed in note 6 to the consolidated financial statements.

5 DIVIDENDS

Details of dividends paid during the year are disclosed in note 11 of the consolidated financial statements.

6 INVESTMENTS

Cost

At 1 October

Additions

Share-based payments

Disposal

At 30 September

Accumulated impairment losses 

At 1 October

Disposal

Accumulated impairment losses at 30 September

Carrying value at 30 September

The Company has investments in the ordinary share capital of the following subsidiaries at 30 September 2020:

Name of subsidiary

Principal activity

Country of incorporation

AJ Bell Business Solutions Limited*

Investment/Group administration

England and Wales

AJ Bell Management Limited*

Investment administration

AJ Bell Securities Limited*

Dealing and custody

AJ Bell Media Limited*

Media

England and Wales

England and Wales

England and Wales

AJ Bell Asset Management Limited*

Investment management services

England and Wales

AJ Bell EBT Limited*

AJ Bell Digital Savings Limited*

AJ Bell Platinum Limited*

AJ Bell Trustees Limited

AJ Bell (PP) Trustees Limited

Ashby London Trustees Limited

Ashby London (PP) Trustees Limited

Lawshare Nominees Limited

Sippdeal Limited

Sippdeal Trustees Limited

Whitehead Trustees Limited

* Indicates direct investment of AJ Bell plc

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

2020 
£000

17,180

500

1,729

(404)

19,005

(4,202)

402

(3,800)

15,205

 2019 
 £000

15,484

600

1,096

–

17,180

(4,202)

–

(4,202)

12,978

Proportion of ownership interest 
and voting rights held

2020

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

2019

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

The financial statements for the year ended 30 September 2020 of AJ Bell EBT Limited have been exempted from audit under s479C of the Companies Act 
2006 by way of parent guarantee from AJ Bell plc.

MSM Media Limited and Ashby London Actuarial Services Limited, both of which were dormant, have been struck off the register at Companies House.

The registered office of all subsidiaries is 4 Exchange Quay, Salford Quays, Manchester, M5 3EE.

134

135

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7 TRADE AND OTHER RECEIVABLES

Amounts due within one year:

Amounts owed by Group undertakings

Prepayments

Accrued income

Other receivables

Amounts due after one year:

Deferred tax asset relating to share-based payments

Amounts owed by Group undertakings

2020 
£000

17

14

305

–

336

941

1,450

2,391

2019 
£000

1,456

21

5,082

7

6,566

1,063

2,450

3,513

Other related party transactions:

Charitable donations:

During the year the Company made donations of £239,000 (2019: £407,000) to the AJ Bell Trust, a registered charity of which Mr A J Bell is a trustee. 
The Company also introduced a CSR initiative during the year with the intention of giving an additional contribution to charity through the donation 
of share options to the AJ Bell Trust. Further details of the transaction can be found in note 24 of the consolidated financial statements.

10 CALLED-UP SHARE CAPITAL

The Company’s share capital is disclosed in note 23 to the consolidated financial statements.

11 SUBSEQUENT EVENTS

Events after the reporting period are shown in note 30 of the consolidated financial statements.

Amounts owed by Group undertakings falling due after one year relate to loans issued to AJ Bell Business Solutions Limited by the Company in relation to 
costs incurred by AJ Bell Business Solutions Limited in renewing IT infrastructure and administration systems in order to enhance products and services 
for the Group.

8 TRADE AND OTHER PAYABLES

Current liabilities

Trade payables

Amounts owed to Group undertakings

2020 
£000

354

7

361

2019 
£000

139

2,817

2,956

9 RELATED PARTY TRANSACTIONS
Transactions with key management personnel:

The key management personnel of the Group and the Company are the same. The related party disclosure is given in note 29 of the consolidated 
financial statements.

Transactions with group companies:

During the year the Company entered into the following transactions with its subsidiaries:

Recharges

Dividends received

2020

2019

Receivable 
£000

Payable 
£000

Receivable 
£000

Payable 
£000

–

24,100

24,100

183

–

183

–

18,800

18,800

131

–

131

During the year the Company made a capital contribution of £500,000 (2019: £600,000) to AJ Bell Asset Management Limited.

The Company’s balances with fellow group companies at the reporting date are set out in notes 7 and 8 of the Company financial statements.

All transactions and outstanding balances with fellow group companies are priced on an arm’s length basis and are to be settled in cash. None of the 
balances are secured and no provisions have been made for doubtful debts for any amounts due from fellow group companies.

136

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 OTHER 
INFORMATION

Unaudited five-year summary

Glossary

Definitions

Company information

140

141

142

143

138

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GLOSSARY

for the year ended 30 September 2020

2020 
£000 

2019 
£000 

IFRS

2018 
£000 

126,749

49,236

48,550

38,829

24,3951

116,9451

(15,303)1

(15,022)1

(1,549)

109,466

104,902

37,409

37,695

30,353

11,269

92,021

(14,202)

(1,475)

(1,550)

86,063

89,691

28,256

28,359

22,646

11,589

69,770

(15,511)

(1,034)

(778)

64,036

2017 
£000 

75,576

21,776

21,697

17,571

11,722

64,310

(13,634)

(246)

(790)

61,362

2016  
£000 

64,466

16,749

16,779

13,440

9,993

57,248

(11,693)

(1,006)

(754)

53,788

109,466

86,063

64,036

61,362

53,788

9.51

9.47

4.83

6.16

7.51

7.47

3.74

4.83

5.762

5.632

5.102,3

5.732,3

4.462

4.442

2.682

2.942

3.422

3.412

2.992

2.682

Results

Revenue

Profit from operations

Profit before tax

Profits attributable to equity holders of AJ Bell plc

Assets employed

Non-current assets

Current assets

Current liabilities

Non-current liabilities

Long-term provisions

Net assets

Financed by

Equity

Key statistics

Earnings per share (pence) 

Fully diluted earnings per share (pence) 

Dividend per share paid in year (pence) 

Dividend per share declared with respect to profits generated 
in year (pence) 

1  Reflects the impact of IFRS 16 in 2020

2  Restated to reflect the share reorganisation in 2019 

3 

Includes a special dividend of 2.03p in 2018

AGM

AJBIC

AJBYI

Android

Board

BPS

CASS

CGU

CODM

CRD IV

CRR

CSOP

CSR

DEPS

DTR

D2C

EMB

FCA

FRC

FRS

FTSE

GIA

HMRC

HR

IAS

ICAAP

ICO

IFA

IFRIC

IFRS

iOS

IPO

ISA

IT

KOS

KPI

KYC

LISA

Annual General Meeting

AJ Bell Investcentre

AJ Bell Youinvest

Mobile Operating System 

The Board of Directors of AJ Bell plc

Basis points

Client Assets Sourcebook

Cash Generating Unit

Chief Operating Decision Maker

The Capital Requirements Directive IV

Capital Requirement Regulation

Company Share Option Plan

Corporate Social Responsibility

Diluted Earnings Per Share

Disclosure Guidance and Transparency Rules

Direct to Consumer

Executive Management Board

Financial Conduct Authority

Financial Reporting Council

Financial Reporting Standards

The Financial Times Stock Exchange

General Investing Account

Her Majesty’s Revenue and Customs

Human Resources

International Accounting Standard

Internal Capital Adequacy Assessment Process

Information Commissioner’s Office

Independent Financial Adviser

International Financial Reporting Interpretations Committee

International Financial Reporting Standards

Mobile Operating System developed by Apple Inc.

Initial Public Offering

Individual Savings Account

Information Technology

Key Operating System

Key Performance Indicator

Know Your Customer

Lifetime ISA

MiFID II

Markets in Financial Instruments Directive II

MPS

OCF

OEIC

OTB

PBT

PLC

SIPP

SMRC

SREP

SSAS

Managed Portfolio Service

Ongoing Charges Figure

Open-Ended Investment Company

Option To Buy

Profit Before Tax

Public Limited Company

Self-Invested Personal Pension

Senior Manager & Certification Regime

Supervisory Review and Evaluation Process

Small Self-Administered Scheme

140

141

AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATIONDEFINITIONS

Ad valorem

According to value

AUA

Assets Under Administration

Brexit

The exit of the United Kingdom from the European Union

Customer retention rate

Relates to platform customers

Listing rules

Regulations subject to the oversight of the FCA applicable to companies listed on a UK stock exchange.

Own shares

Shares held by the Group to satisfy future incentive plans

Platforum

The advisory and research business specialising in investment platforms 

Recurring ad valorem revenue

Includes custody fees, retained interest income and investment management fees

Recurring fixed revenue

Includes recurring pension administration fees and media revenue

Revenue per £ AUA

Represents revenue as a percentage of the average AUA in the year. Average AUA is calculated as the average of the opening and closing AUA in each 
quarter averaged for the year.

Transactional revenue

Includes dealing fees and pension scheme activity fees

UK Corporate Governance Code

A code which sets out standards for best boardroom practice with a focus on Board leadership and effectiveness, remuneration, accountability and 
relations with shareholders.

COMPANY INFORMATION

COMPANY NUMBER

04503206

COMPANY SECRETARY

Mr Christopher Bruce Robinson

REGISTERED OFFICE 

4 Exchange Quay
Salford Quays
Manchester
M5 3EE

AUDITOR
BDO LLP

55 Baker Street
Marylebone
London
W1U 7EU

BANKER
Bank of Scotland plc

1 Lochrin Square
92–98 Fountainbridge
Edinburgh
EH3 9QA

142

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AJ BellAnnual report and financial statements 2020AJ BellAnnual report and financial statements 202001 STRATEGIC REPORT02 GOVERNANCE03 FINANCIAL STATEMENTS04 OTHER INFORMATION144

Consultancy, design and production
www.luminous.co.uk

Design and production
www.luminous.co.uk

Annual Report
produced using

Annual Report
produced using

AJ BellAnnual report and financial statements 2020AJ Bell plc
4 Exchange Quay, 
Salford Quays,
Manchester 
M5 3EE
T: 0345 40 89 100

www.ajbell.co.uk

Company registration number 04503206

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