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AJ Bell

ajb · LSE Financial Services
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Employees 501-1000
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FY2022 Annual Report · AJ Bell
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We make  
investing easier

AJ Bell plc
Annual Report and Financial Statements 30 September 2022

 
 
 
 
 
 
 
 
 
 
 
Welcome to our Annual Report 2022

AJ Bell is one of the UK’s largest and 
best-regarded investment platforms. 
Over 440,000 customers currently 
trust us with their investments, and 
by continuously striving to make investing 
easier, we aim to help even more people 
take control of their financial futures. 
From our offices in Manchester, London 
and Bristol, we offer an award-winning 
range of solutions that caters for everyone, 
from professional financial advisers, to 
DIY investors with little to no experience. 

Find out how we make investing 
easier and more at ajbell.co.uk

Financial statements
132    Independent auditor’s report  
to the members of AJ Bell plc

139 Consolidated income 

statement

140  Consolidated statement  
of financial position
141  Consolidated statement  
of changes in equity
142   Consolidated statement 

of cash flows

143  Notes to the consolidated  
financial statements 
169  Company statement  

of financial position

170  Company statement  

of changes in equity
171  Notes to the Company  
financial statements

Other information
176    Consolidated unaudited 
five-year summary

177  Glossary
178  Definitions
179  Company information

Strategic report
01  Our purpose
04  At a glance
06  Chair’s statement
10  Chief Executive  

Officer’s review
16  Market overview
20  Business model
22  Strategy in action
24  Key performance indicators
26  Stakeholder engagement
28 Section 172 statement
32  Responsible business
54  Financial review
58  Risk management
62  
67 Viability statement

 Principal risks and uncertainties

Governance
70  Chair’s introduction
72  Board of directors
76  Executive Committee
78  Corporate Governance report
86  Nomination Committee report
90  Audit Committee report
96  Risk and Compliance 
Committee report

100  Directors’ Remuneration report
126  Directors’ report
129  Statement of Directors’ 

responsibilities

Total customers

440,589
+15%

Assets under  
administration (AUA)1

£69.2bn
-5%

Revenue

£163.8m
+12%

Profit before tax (PBT)

£58.4m
+6%

Market overview

The long-term structural drivers of 
growth in the UK investment platform 
market remain strong with around  
£2 trillion of our estimated £3 trillion 
target addressable market not yet  
on a platform. 

For more see pages 
16 to 19

1.

See pages 24 and 25 for definition of 
Alternative Performance Measures.

“We are well 
placed to deliver 
long-term 
growth.”

Michael Summersgill  
Chief Executive Officer

A clear strategy

Our strategy remains focused 
on providing high-quality 
platform propositions to meet 
the evolving needs of investors, 
emphasising user experience, 
excellent service, and value  
for money.

For more see pages 
10 to 15

Supporting our 
communities

We ensure that our communities 
share in our business success and  
the passion of our people.

For more see pages 
44 and 45

People and culture

Our people are at the heart of our continued 
growth and success. We take pride in their career 
development, and we support and empower them  
to drive the business forward.

For more see pages 
39 to 43

Our purpose

At the heart of our business is a clear and succinct purpose which drives everything we do:
We help people to invest
We want to make investing as easy as possible for our customers to enable them to take control  
of their finances and realise their financial goals.

 Strategic report

 Governance

 Financial statements

 Other information

What we do

Serving the needs of our customers
AJ Bell is one of the UK’s largest and best-regarded investment platforms. Whether through a financial adviser, 
or managing your investments yourself, we offer a range of products to help you achieve your financial goals.

D2C market:  

  See page 16

Advised market:  

  See page 16

How we do it

We make investing easier
Our company is built on a set of guiding principles that define the way we do business. 

Our guiding principles

Straightforward
We make  
investing easy  
and accessible

Intelligent
We know  
our stuff

Personal
We are human.  
Not robots

Principled
We do the  
right thing

Focused
We give customers 
what they need.  
Not what they don’t

Energetic
We never  
stand still

We want to provide our customers with the easiest investment platform to enable them to take control  
of their finances and realise their financial goals.

Our strategic drivers:  

  See pages 22 and 23

Sustainable  
growth

Excellent customer 
experience

Scalable technology 
solutions

Financial security and 
regulatory compliance

Strong employer 
brand and culture

Creating sustainable value

Responsible propositions
Offering products and  
services that are aligned  
with our purpose.

Responsible employer
Developing and supporting our 
people to help them achieve  
their potential.

Supporting local communities
Playing a positive and  
supporting role in our  
local communities.

Environmental awareness
Minimising our impact 
on the environment.

  See pages 36 to 38

  See pages 39 to 43

  See pages 44 to 45

  See pages 46 to 53

AJ Bell plc Annual Report and Financial Statements 2022

 01

Diluted earnings per share

11.35p 
+6%

Total ordinary dividend

7.37p 
+6%

MSCI ESG rating

AA

Charitable donations

£299,000

Top 25 Best Companies  
to Work For 2022

We make investing easier

Helping 

invest for her 
retirement

Age: 56 years old

Mission: To enjoy a comfortable retirement

Gill, who has been self-employed for the last 
31 years, has worked in many areas including 
London and Belgium. She has experience in 
investor relations so is familiar with financial 
services and holds a SIPP and ISA with AJ Bell. She 
holds a mixture of stocks and funds in her portfolio 
and prioritises simplicity when investing to make 
her journey as smooth and easy as possible.

 Strategic report

 Governance

 Financial statements

 Other information

How we help Gill to invest
High-quality service
Gill believes that our customer 
service sets us out from the rest, 
with our uncomplicated approach 
to helping customers navigate their 
investing journey. Gill loves that she 
is never kept waiting on the phone, 
and is always supported by one 
of our knowledgeable Customer 
Services Team to quickly resolve  
any queries she might have.

Investment ideas
We have helped Gill to start 
achieving her investing mission 
by providing informative content 
and investment ideas. Gill uses 
our favourite funds list; chosen by 
our investment specialists, which 
she believes have made her more 
confident in her own investing 
decisions. In addition, she looks 
forward to reading our weekly 
Shares magazine and enjoys 
listening to our Money & Markets 
podcasts, which provide her with 
information she finds accessible  
and thought provoking. 

Through AJ Bell’s easy-to-use 
platform, Gill has found her 
experience to be one of low cost, 
but high quality, and she trusts that 
we will continue to support her in 
her investing journey in the long 
term. Gill has even recommended  
us to her husband who now also 
holds his pension with AJ Bell!

Gill is a real AJ Bell customer sharing 
her honest opinions.

See more at ajbell.co.uk

02

AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022

03

Office locations

Our propositions

 Strategic report

 Governance

 Financial statements

 Other information

At a glance

We make 
investing 
easier

We are on a mission to make investing easier. 
As one of the UK’s largest and best-regarded 
investment platforms, we help our customers 
to realise their financial goals, whether directly 
or with the help of a financial adviser. 

Our market

“A significant 
opportunity”

Listed company

 FTSE 250

Customers

440,589

Assets under administration

£69.2bn

Employees

1,173

Manchester

London

Bristol

~£1tn

Currently held 
on platforms

Total addressable 
market 

~£3tn

~£2tn

Off-platform

We operate in a fast-growing 
investment platform market.  
The long-term structural drivers  
of market growth are strong, with 
around two-thirds of our estimated  
£3 trillion target addressable  
market not yet on a platform.

A fast-growing platform market
£bn

983

473

308

716

+14% 

CAGR

See Market overview on pages 16 to 19

2012

2015

2018

2021

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Advised

D2C

Total Advised Customers

145,371 +15%

2021: 126,920

AUA

£44.8bn -2%

2021: £45.8bn

Total D2C Customers

280,281 +16%

2021: 241,045

AUA

£19.3bn -1%

2021: £19.5bn

AJ Bell Investcentre is an investment platform 
proposition for regulated financial advisers and 
wealth managers providing a suite of products, 
services, investment solutions and online tools to 
help manage their retail customers’ portfolios. 

AJ Bell is an investment platform proposition for 
execution-only retail customers which includes 
investment solutions through our in-house funds and 
ready-made portfolios, and guidance via the AJ Bell 
Favourite funds list. It also offers a cash savings solution.

Touch by AJ Bell is a streamlined, app-based 
investment platform proposition, offering advisers 
a digital service model that expands the range of 
clients they can service.

Dodl by AJ Bell is an easy-to-use, no-nonsense 
investment app. The platform proposition has a 
streamlined range of investments available with a 
simplified charging structure.

Other products and services

AJ Bell Investments
Provides simple, transparent, low-cost investment management solutions through advisers and direct to customers.

AJ Bell Platinum
Provides adviser-led and D2C pension 
administration services to customers 
with bespoke SIPP and SSAS accounts.

AJ Bell Media
Publishes Shares magazine  
and other proprietary investment 
content to support our  
platform propositions.

AJ Bell Securities
Provides flexible, low-cost, tailored 
wealth management solutions.

Our awards

04

AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022

 05

 
Chair’s statement

A clear purpose

“ I have long admired AJ Bell and its 
commitment to helping people to invest. 
At AJ Bell we are a purpose-driven 
organisation who put our customers  
at the heart of everything we do.”

Baroness Helena Morrissey DBE 
Chair

Total ordinary dividend

7.37p  
per share

(FY21: 6.96p per share)

Dear shareholder
I am pleased to be writing to you as Chair, 
having joined the business in July last year 
before taking over as Chair at the AGM  
in January.

I have spent a lot of time getting to know 
many people across the business, which 
has been wonderful. I have been greatly 
impressed by the calibre of our employees 
and the collegiate culture. I have also had 
the pleasure of engaging with some of our 
shareholders and other key stakeholders, 
discussing both AJ Bell’s business and 
the wider platform market. It has been 
insightful to hear the feedback and to 
understand what each stakeholder group 
believes our priorities should be going 
forward.

During the year the Board’s long-
established succession plan came to 
fruition with Andy stepping down on 30 
September 2022 and our Deputy CEO, 
Michael Summersgill, being appointed 
to the role. My priority as Chair has 
been to ensure a smooth transition 
of responsibilities and this has been 
achieved. As co-founder and CEO, Andy 
has been the heart and soul of AJ Bell for 
27 years, shaping it into the successful 
listed business it is today. On behalf of 
the Board I would like to thank Andy for 
the incredible legacy he has created and 
strong culture that we shall build on  
going forward. 

Uncertainties in the wider economy and 
the increasing pressures from the rising 
cost of living are bringing many challenges 
to our customers, our people and our 
wider stakeholders. As a Board we are 
particularly mindful of this and so our 
focus continues to be on the wellbeing of 
our staff, while maintaining a high-quality, 
value for money service to our customers 
and delivering positive outcomes for all 
our stakeholders.

Overview
I am pleased to report that we have 
delivered a strong financial performance 
during the year with PBT of £58.4 million. 
Over the past 12 months customer 
numbers increased by 57,835 to 440,589 
and we delivered £3.8 billion of net 
inflows of AUA, ending the year with 
total AUA of £69.2 billion. This strong 
performance demonstrates the resilience 
of our business model during a turbulent 

year and continued uncertainties around 
the UK economy. The Financial Review 
contains further information on this year’s 
performance on pages 54 to 57.

Our governance structure and cohesive 
culture provide a solid framework for 
achieving our long-term strategic goals 
and the Board remains focused on 
delivering AJ Bell’s purpose which is  
simply to help people to invest. 

Governance and culture
The Board remains focused on applying 
high standards of corporate governance 
and ensuring these principles are 
embedded into our culture. We believe 
effective stakeholder engagement is key to 
the long-term success of our business and 
we aim to proactively engage with our key 
stakeholders and understand what is most 
important to them. 

We welcomed the opportunity to engage 
with our staff and shareholders in person 
again this year as COVID restrictions 
lifted, providing invaluable insight into the 
operation and culture of our business, 
particularly for those Board members who 
joined us during 2021. I was delighted to 
be appointed as the nominated employee 
engagement director in January this year, 
which has given me an opportunity to 
refresh the Employee Voice Forum (EVF), 
increasing the frequency of our gatherings 
and making it more inclusive. 

We have been particularly mindful of the 
impact of cost-of-living pressures on 
our people and the wider implications 
of a challenging labour market during 
2022. With this in mind we have made a 
significant investment in pay and benefits 
from 1 October 2022 and believe that 
the needs of our workforce as a whole 
have been taken into account through a 
combination of higher pay rises, enhanced 
benefits, increased bonus pool and a free 
share scheme for all employees. To ensure 
we considered those areas most important 
to our staff for our benefits review, we 
sought feedback through a staff survey 
which highlighted that benefits associated 
with health and wellbeing, saving for 
the future and share ownership were 
considered most important. 

Consideration of our wider stakeholders in 
some of our key decisions in the year are 
outlined in our Section 172 statement on 
pages 28 and 29.

 Strategic report

 Governance

 Financial statements

 Other information

Additional Board 
focus areas

Culture
AJ Bell has always prided itself on a strong collegiate culture; staff 
recruited over the pandemic have obviously not had as many 
opportunities to benefit from this. Particular efforts are being made 
to ensure that this is a focus for managers as well as the Board.

Diversity and inclusion
Having founded the 30% Club and now Chair of the Diversity 
Project, this is clearly something that matters greatly to me.  
I have seen so often the benefits yielded by improving diversity 
of thought and creating an inclusive workplace. So, it has been 
great to see us push diversity and inclusion higher onto the 
Board’s agenda this year. We have established a framework 
within which we can improve the current situation to ensure our 
talent is consistent with AJ Bell’s strategic ambitions. We are now 
also monitoring the data to enable us to measure progress. Our 
D&I framework encompasses both demographic and cognitive 
diversity; while the initial focus has been on senior management 
and the talent pipeline, the commitment is there to widen this to 
the broader workforce.

Money Matters – helping women invest
There is not a single good reason why women should have less 
money than men. Despite that, the fact remains that on average 
women have less than half the levels of savings and investments 
than men. That gender investment gap is one of the biggest 
challenges facing our society today. AJ Bell is determined to  
help solve this.

I am proud to be championing AJ Bell Money Matters, which is 
designed to give women the information and inspiration they need 
to become more confident investors. It aims to get women talking 
about money and investing. We have a range of articles on our 
website, a dedicated podcast series, a regular newsletter, webinars 
and in-person live events.

Consumer Duty
Over the long term, the Consumer Duty should improve trust 
in financial services, which in turn should lead to more people 
making better decisions about their short, medium and long-term 
savings and investments. AJ Bell already places good consumer 
outcomes at the heart of everything we do, with good value 
products, simple communications and strong processes to support 
customers front-and-centre. We recognise however, the step 
change that the FCA is expecting of firms to proactively evidence 
and review how they deliver good consumer outcomes.

As a Board we are actively engaged in the Consumer Duty and will 
be overseeing the delivery of the implementation plan ahead of the 
regulatory deadline of July 2023.

Chair succession
As announced on 27 September, I advised the Board that I will 
stand down from the Board once a suitable replacement as Chair 
is found. Work has already commenced on the formal recruitment 
process, which is being led by Evelyn Bourke, the Senior 
Independent Director. My focus will be to ensure an efficient 
handover of responsibilities to the successor in due course.

06

AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022

 07

Chair’s statement

The Board continues to provide strong 
support and appropriate challenge to the 
executive team to ensure the Group’s 
strategy is appropriate, achievable and 
ultimately delivered. During the year 
the Board worked closely with Michael 
Summersgill, who led a key project to 
replace the current Executive Management 
Board (EMB) structure with an enlarged 
Executive Committee (ExCo) and sub-
committees. The new ExCo structure will 
provide additional executive level oversight 
and support the ongoing growth of the 
business. 

Full details of the work of the Board, its 
Committees and the revised executive 
structures are set out in the Corporate 
Governance report from pages 78 to 85.

Responsible business 
We have made good progress during the 
year to further embed our environmental, 
social and governance (ESG) framework 
into our wider business strategy. Our 
senior management team has been busy 
driving forward a number of key objectives 
around diversity and inclusion (D&I), a new 
charitable framework and our paperless 
ambition. In addition, we have also looked 
carefully at our own climate impact and 
have produced our first Task Force on 
Climate-Related Financial Disclosures 
(TCFD) report. Peter Birch became  
the lead Executive for ESG, following  
his appointment as Chief Financial  
Officer (CFO), taking the reins from  
Michael Summersgill. 

Particular focus has been given to 
establishing a D&I framework this year, 
taking into account both demographic 
and cognitive diversity, which the Board 
approved in July. Our primary focus 
has been on senior management and 
the talent pipeline, although we are 
also looking more broadly at the wider 
workforce. I am confident that the work 
this year has formed a solid basis for  
the Group’s continued development  
in this area.

I am also particularly pleased to report the 
formation of a Non-Executive Director 
forum during the year to provide further 
oversight and challenge of specific ESG 
initiatives. Our first meeting in July focused 
on a deep dive into the D&I framework, 
reflecting its importance to the Board. 

Further details on our ESG-related 
activities can be found in our Responsible 
Business section on pages 32 to 53.

Board changes and succession
This has been a year of change for 
the Board, welcoming new Executive 
members and overseeing succession 
plans. I succeeded Les Platts as Chair at 
the 2022 AGM. Les provided excellent 
stewardship of the Group during his  
tenure and the Board wishes him well  
for the future. 

Andy stepped down as CEO from  
30 September 2022, succeeded by  
Michael Summersgill, our Deputy CEO.  
As a Board we would like to formally 
welcome Michael in his new role and  
look forward to supporting him in  
driving the growth of the business.

As a Board we were keen for Andy to 
remain involved in the business in a 
Non-Executive capacity to ensure the 
business continues to benefit from his 
deep experience of AJ Bell and the wider 
investment platform market. Although 
we were unable to agree our preferred 
role for Andy with the Financial Conduct 
Authority (FCA), we are delighted that he 
will continue to support the business in 
a consultancy role, focusing on building 
the AJ Bell brand and assisting AJ Bell’s 
campaigning on behalf of retail investors 
and financial advisers. 

Following the conclusion of our dialogue 
with the FCA, I decided with great regret 
that I should step down from the Board 
once a successor is found, so a new Chair 
can take the Board forward. I will continue 
to work with the business as a consultant, 
focusing on our Money Matters  
initiative to encourage more women  
to consider investing and to also further  
the Company’s progress on diversity  
and inclusion. 

Laura Carstensen also stepped down 
from the Board at the 2022 AGM and we 
thank her for her valuable contribution 
to the Group during her tenure. As part 
of the Board’s succession plans, Evelyn 
Bourke was appointed Senior Independent 
Director (SID) and Margaret Hassall Chair 
of the Remuneration Committee.

As previously announced, we welcomed 
Roger Stott to the Board on 1 October 
2021 as Chief Operating Officer (COO), 
and more recently, Peter Birch as CFO 
from 1 July 2022. The Board has overseen 
an orderly transition for the role of CFO 
from Michael Summersgill who was 
appointed Deputy CEO at the start of  
the year.

We continually monitor our Board 
composition and effectiveness through 
the work of the Nomination Committee 
to ensure we have the right skillset and 
breadth of experience with which to 
function as an effective Board. Following 
the commencement of the recruitment 
of a new Chair, the Board has agreed 
to pause the search for two new Non-
Executive Directors until that process 
is completed. Both the Board and I are 
extremely mindful of the importance of 
having a diverse range of skills, experience 
and perspective around the Board table 
and this will be uppermost in our minds 
throughout the recruitment process. 

Further details on Board changes can be 
found in the Nomination Committee 
report on pages 86 to 89.

Dividend
In line with our commitment to a 
progressive dividend policy, the Board 
is pleased to announce a final ordinary 
dividend of 4.59p per share, reflecting  
the financial strength of the business 
 and strong capital position. The final 
ordinary dividend will be paid, subject  
to shareholder approval, at our AGM  
on 8 February 2023, to shareholders  
on the register at the close of business  
on 20 January 2023.

This brings the total ordinary dividend 
for the financial year to 7.37p per share, 
representing an increase (excluding the 
special dividend in the prior year) of 6%  
on the previous year.

Building on Andy’s legacy 
as we look ahead
Andy’s achievements in building AJ Bell 
cannot be overstated. From SIPP-only 
offering in 1995 to today’s dual-channel 
FTSE 250 listed platform business, Andy 
has been the driving force. He has of 
course also created a great team to take 
the business forward, motivated by the 
same purpose; to help people to invest. 

While the difficult economic outlook may 
lessen the immediate opportunity for 
growth, over the long term, it is clear that 
the fundamental drivers of an expanding 
addressable market remain firmly in place. 
With a focus on ease of use and value 
for money, and having also invested in 
our simplified propositions, Dodl and 
Touch, AJ Bell is well-positioned to both 
gain market share and to capitalise on 
an expanding universe of investors, both 
direct and advised.

AJ Bell is financially strong with a well-
capitalised and highly cash-generative 
business model, and the Board remains 
confident in the long-term prospects of 
the business.

Baroness Helena Morrissey DBE
Chair

30 November 2022

 Strategic report

 Governance

 Financial statements

 Other information

A look back at Andy’s key achievements

1995

Andy Bell and Nicholas Littlefair set up AJ Bell

2000

Launch of Sippdeal – the UK’s first online  
SIPP for execution-only investors

2002

2005

2007

2011

2012

Launch of Sippcentre – a low-cost 
SIPP for financial advisers

Onboarded first institutional investor

Acquisition of Lawshare Limited,  
rebranded to AJ Bell Securities

ISA and Dealing accounts launched on  
propositions, and Custody Solutions  
service for wealth managers

Acquisition of MSM Media Limited,  
rebranded to AJ Bell Media

2013

Sippdeal and Sippcentre rebranded to  
AJ Bell Youinvest and AJ Bell Investcentre

2016

Acquisition of Mansard Capital LLP  
and Indexx Markets Limited, rebranded  
to AJ Bell Investments

2017

Launched first range of Funds and relocated  
to new head office at Exchange Quay

2018

Listed on the London Stock Exchange

2021

2022

Acquisition of Adalpha, rebranded  
to Touch, developing a mobile focused  
proposition for advisers

Launch of Dodl, a D2C app-only  
simplified investment proposition 

Named in the UK’s top 25 Best  
Large Companies to Work For

08

AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022

 09

Chief Executive Officer’s review

Creating long-term value

Our strategy remains focused on 
providing high-quality platform products 
to meet the evolving needs of investors, 
emphasising user experience, excellent 
service, and value for money. Our full-
service D2C platform, now called AJ Bell 
(formerly Youinvest), and our full-service 
advised platform Investcentre, have been 
established for many years and continue 
to attract thousands of new customers 
every year. They are complemented by our 
simplified platform products, Dodl (which 
was brought to the market in April 2022), 
and Touch (which is scheduled to launch 
in 2023), furthering our growth potential 
by targeting a broader range of customers.

Integrated throughout our platform 
products is our range of in-house 
investment solutions. These low-cost 
funds and managed portfolios have 
delivered consistently strong performance 
and are well positioned to continue their 
strong growth.

In 2022, we achieved another year of 
strong customer growth in challenging 
market conditions. The macroeconomic 
outlook significantly changed during 
the year, with UK inflation at levels not 
seen for 40 years, interest rates rising to 
their highest level in 13 years and global 
asset values falling. In the short term 
this has reduced both the appetite, and 
funds available, for investing, however 
our dual-channel business model has a 
proven history of delivering growth under 
different macroeconomic conditions, as 
demonstrated again this year.

Our business model proved  
its strength
Our platform business delivered net 
AUA inflows of £5.8 billion over the year, 
once again demonstrating the strength 
of our dual-channel model, with both 
advised and D2C channels performing 
very well. Advised platform inflows were 
strong throughout the year as advisers 
helped their clients to navigate significant 
market volatility, whilst our D2C platform 
also delivered substantial inflows and 
remained resilient during the traditionally 
quieter summer months, with £0.3 billion 
of net inflows in the final quarter despite 
a slowdown in new contributions from 
customers impacted by the rising cost  
of living.

Platform AUA

£64.1 bn
-2%

Testament to our high-quality products, 
we achieved organic growth in platform 
customer numbers of 57,687, an increase 
of 16% in the year. Our excellent customer 
service levels also ensured our customer 
retention rates remained high, increasing 
to 95.5% (FY21: 95.0%). 

Revenue margin on AUA climbed to 
22.6bps (FY21: 22.2bps) as our diversified 
revenue streams once again ensured we 
are well placed to succeed in different 
macroeconomic environments. We 
delivered a 31% increase in recurring ad-
valorem revenue due to higher average 
AUA in the year and the rise in the UK base 
rate leading to increased interest income, 
providing protection from inflationary 
pressures in our cost base. We continue 
to scale the business effectively, which 
in combination with increasing interest 
rates, enabled us to reduce our charges 
(representing annualised customer savings 
of approximately £5 million), and increase 
the interest rates we pay to customers on 
cash held on the platform.

Alongside delivering value for our 
customers, the operational efficiency 
of our business model means we also 
continue to deliver strong returns for 
shareholders, reflected in our record PBT 
of £58.4 million whilst also investing in our 
brand, technology, people and products 
to ensure we take advantage of the 
significant opportunities presented by  
the platform market.

Our strong financial performance is 
reflected in the 6% increase in basic 
earnings per share to 11.39p (FY21: 10.71p) 
with our well-capitalised, highly cash-
generative business model meaning that 
the Board has yet again recommended  
an increased ordinary dividend for the  
18th successive year. 

“ The foundations are firmly 
in place for us to deliver 
long-term growth in both 
the advised and D2C 
segments of the platform 
market. My focus is  
on continuing to evolve 
our platform products  
and service capabilities  
to meet the ever-changing 
needs of advisers and 
customers.”

Michael Summersgill
CEO

Platform customers

425,652
16%

Overview
It is a huge privilege to take on the role of 
CEO from Andy, having worked alongside 
him on the Board since 2011. During that 
time, we have built the Company into one 
of the largest investment platforms in the 
UK, establishing a track record of sustained 
organic growth and high-quality service 
to our customers. Helena has covered 
Andy’s many achievements in his time as 
CEO, so I will not repeat them here, but I 
will take the opportunity to put on record 
my thanks for the faith he has shown in me 
and the support he has given me over  
the years.

I believe we are well placed to maintain 
our long-term growth and capitalise 
on the opportunities in a fast-growing 
platform market. The addressable market 
is estimated at £3 trillion, with two-thirds 
currently held off-platform. Each year a 
significant proportion of our new business 
comes from assets already in the financial 
system, where customers transfer their 
assets from adjacent markets to access  
the increased flexibility, investment  
choice and value that a platform can offer. 
I expect this trend will continue and our 
dual-channel offering puts us in a unique 
position to take advantage, maximising our 
growth opportunity by serving both the 
advised and D2C segments of the market.

10

AJ Bell plc Annual Report and Financial Statements 2022

 Strategic report

 Governance

 Financial statements

 Other information

Q&A with our  
new CEO

Q

As incoming CEO, what is your focus on?
I believe that the foundations are firmly in place for us to deliver 
long-term growth in both the advised and D2C markets.  
My focus is on continuing to develop our platform products and 
service capabilities to meet the ever-changing needs of advisers 
and customers, ensuring we deliver on the significant market 
opportunity.

Q

Q

Q

In the short term, I have also focused on increasing our brand 
awareness and enhancing our employee offer at a time when  
the cost of living is rising.

How are you supporting staff through the 
cost-of-living squeeze?
We conducted a full review of our pay and benefits offering this 
year and I was pleased to reward our team for their ongoing 
commitment by introducing several changes with a focus on 
protecting them from the current inflationary environment, 
supporting their wellbeing and helping them to strengthen their 
long-term finances. These changes, effective from 1 October 
2022, represent an annualised increase of over 10% in total 
employee costs. The element that was most important to me  
was the introduction of a new share award for all employees.

Why have you introduced a new free  
share award?
Employee share ownership is ingrained in our culture with over 
50% of our workforce having share interests in the Company.  
I am passionate about ensuring that all employees feel a sense  
of ownership and continue to share in the success of the business, 
so one of my first acts as CEO has been to implement an annual 
free share award worth £2,000 per year for all employees outside 
of the senior management team.

What changes are you making to the brand?
Following the year end, we retired the AJ Bell Youinvest sub-brand 
with our full-service D2C platform now rebranded to AJ Bell.  
This will improve the effectiveness of our direct marketing activity, 
by simplifying the journey for new customers leading to better 
conversion rates. In addition to this, we are evolving our brand 
strategy with a focus on communicating how we can help people 
to feel good investing.

Q

Why are you making these changes?
When customers entering the market are choosing a platform  
to invest with, less than half research more than one provider.  
For most new customers, trust and brand awareness are key 
drivers of their decision. 

With over 27 years of experience, we have built a trusted brand 
through our high-quality service and easy-to-use, award-winning 
platform products. We have strong brand affinity but relatively 
low brand awareness. Given the lifetime value of a customer 
and significant platform market opportunity, we are increasing 
investment in our brand to deliver long-term growth. These 
brand changes simplify our brand architecture and position us 
to maximise the returns on this investment, ensuring we capture 
more of the new customers coming into the market. 

AJ Bell plc Annual Report and Financial Statements 2022

 11

Chief Executive Officer’s review

Business update

Advised
The advised market has remained 
resilient in the face of current market 
headwinds, and the strength of our 
Investcentre platform has delivered 
growth in customer numbers of 18,451 
to 145,371 (FY21: 126,920), an increase 
of 15%. Strong net AUA inflows of 
£3.3 billion were offset by £4.3 billion  
of adverse market movements, resulting 
in closing AUA of £44.8 billion (FY21: 
£45.8 billion). During the year the FTSE 
All-Share Index fell by 7%, whilst the 
FTSE 250 Index fell by 25%, reflecting 
the weakened markets caused by high 
inflation and geopolitical uncertainty.

It was pleasing to be recognised as 
the ‘Best Platform’, ‘Best Retirement 
Provider’ and ‘Provider of the Year’ 
for the second consecutive year at 
the 2022 Money Marketing Awards. 
Judged by a panel of industry experts, 
these awards are further evidence of 
the high-quality service we provide to 
advisers and their clients.

We have continued to develop our 
Investcentre platform, making several 
enhancements with a focus on ease of 
use. We regularly review our charges to 
ensure they position us well to support 
advisers and their clients and were 

Investments
Our investments business is delivering 
on its commitment to offer a choice of 
simple, transparent investment solutions 
at a low cost. This range of investment 
solutions continue to be a popular 
choice with investors, growing strongly 
in the year with underlying net inflows 
of over £1 billion across our multi-asset 
funds and managed portfolio service, 
excluding the impact of a £0.2 billion 
one-off outflow. Total AUM closed at 
£2.8 billion (FY21: £2.2 billion).

Our asset allocation approach has 
delivered for our customers, with all our 
multi-asset funds outperforming their 
Investment Association sector average 
over the last one, three and five years. 
It was particularly pleasing to see the 
resilient performance of our Cautious 
portfolio, protecting cautious investors 
through difficult market conditions. 

pleased to share the benefits of our 
scale with our customers by removing 
our frictional charges for establishing 
and transferring SIPPs on to our 
platform, where the process is initiated 
online, whilst also removing some of 
our dealing charges. 

We continue to develop Touch ahead 
of its launch in 2023. Touch will further 
expand our offering for advisers, 
helping them to cater for clients 
looking for a digital service model. 

As part of our high-quality customer 
service we have strong ongoing 
engagement with advisers, highlighting 
the value they see in us as a trusted 
partner. We host a range of events 
providing them with industry insights, 
contributing to their continuing 
professional development. In November 
2022, we again hosted our flagship 
adviser conference, Investival, with over 
300 finance professionals attending. We 
have also continued to deliver numerous 
other events including Luminary and 
our ‘On the Road’ seminars alongside 
monthly ‘Off the Road’ webinars due  
to strong demand.

Since launching our first AJ Bell multi-
asset funds in 2017 we have shared 
the benefits of our increasing scale 
with customers, reducing the Ongoing 
Charges Figure (OCF), by nearly half 
from 0.50% to 0.31% during that time. 
In February we also implemented a 
new simplified pricing structure, setting 
a single OCF for all of our multi-asset 
growth funds, making it easier for 
customers and advisers to understand.

We are delighted to have won Best 
Medium Sized Company at the 
Citywire Wealth Manager Investment 
Performance Awards 2022, further 
reflecting the strength of our 
investment solutions and the progress 
that has been made since our first funds 
were launched five years ago.

D2C
Our D2C customer numbers grew 
by 39,236 in the year to 280,281 
(FY21: 241,045), an increase of 16%. 
We delivered net AUA inflows of 
£2.5 billion, offset by adverse market 
movements of £2.7 billion resulting 
in closing AUA of £19.3 billion (FY21: 
£19.5 billion). We are pleased by the 
continued growth of our full-service 
D2C platform through challenging 
market conditions, with the strength 
of the product underpinned by an 
excellent 95.8% customer retention rate 
(FY21: 94.8%). In the final quarter, which 
is typically quieter, we experienced a 
slowdown in new contributions from 
customers as disposable incomes were 
squeezed across UK households by the 
rising cost of living.

Our full-service D2C platform is highly 
valued by customers, as evidenced by 
the multitude of industry awards it has 
won during the year, including being 
recognised as a Which? Recommended 
Investment Platform provider for the 
fourth consecutive year. 

We rebranded AJ Bell Youinvest to 
AJ Bell in October 2022. We have 
continued to develop the AJ Bell 
platform during the year, rolling out 

People and culture
Andy instilled a positive culture in 
the business from day one. He kept a 
keen focus on it throughout his tenure 
as CEO, ensuring it remained a real 
strength as the business grew. I see it as 
one of my key challenges to repeat that 
achievement. As a management team, 
we will need to approach that challenge 
differently as the business continues to 
evolve and grow, but staying true to our 
Guiding Principles and maintaining high 
levels of staff engagement will continue 
to be crucial.

It was very pleasing to achieve our 
highest ever score, and a place in 
the top 25 of the ‘100 Best UK Large 
Companies to work for’ in 2022, 
maintaining our status as a three-star 
company, which is the best standard 
of workplace engagement, for the fifth 
consecutive year.

 Strategic report

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 Financial statements

 Other information

Customer services and technology
We have provided an excellent 
service to our customers through 
a year of continued growth. This is 
reflected in our 4.6-star Trustpilot 
score, as rated by our retail 
customers, and our 95.5%  
platform customer retention rate.

Our secure and scalable platform 
has been designed to facilitate 
growth and drive operational 
gearing, utilising a hybrid technology 
model which allows us to build 
adaptable, easy-to-use interfaces. 
Our platform is integral to our 
business performance and we have 
consistently invested in its evolution 
to provide great customer service. 

The increased spend on our 
technology in the year reflects the 
development of our new products, 
Dodl and Touch, alongside 
further enhancing our existing 
technology infrastructure. Our 
developer modernisation journey 
has increased our pace of change 
with improvements made across 
security, scale and resilience. These 
improvements enable us to deliver 
change initiatives more quickly to 
take advantage of our significant 
market opportunity. We also 
continued to invest in information 
security as part of our ongoing 
commitment to provide a safe, 
secure online experience for our 
customers.

We have embedded the FCA’s 
new regulatory requirements for 
operational resilience, effective 
from 31 March 2022, into our 
operating framework and processes. 
These rules are designed to ensure 
regulated firms are better able 
to prevent, adapt to, respond 
to, recover from and learn from 
operational disruption.

multiple enhancements focused on ease 
of use. In July we started beta-testing a 
new pension finding service, simplifying 
the pension consolidation journey for 
our customers – by providing us with 
some basic information, we will find their 
previous pensions free of charge. During 
the coming year, we will continue to 
trial and develop this service, enabling 
customers to combine their pensions into 
their AJ Bell pension in just a few quick 
and simple steps. We also added new pay 
by bank functionality: this feature utilises 
open banking to direct customers to their 
online bank account before transferring 
funds via Faster Payments, arriving in their 
account almost instantly and in just a  
few clicks.

Our efficient operating model and robust 
cost control allow us to simplify and 
reduce charges for our customers to 
ensure we continue to provide excellent 
value for money. We reviewed our trading 
model following the higher levels of 
dealing activity experienced during the 
pandemic, in order to reduce the costs for 
customers. As a result, we were pleased to 
reduce our FX commission rates on  
1 July, whilst also simplifying our dividend 
re-investment charge, reducing the cap on 
custody charges for funds and removing 
charges for in-specie transfers out.  

Our low prices position us well at a 
time where customers are increasingly 
looking for value. 

Dodl is a simplified investment app 
which we launched in April and sits 
alongside our existing D2C platform 
product. Together they provide great 
value investment platform options for 
retail investors, catering for all levels 
of experience and investment needs. 
Dodl offers ISAs, LISAs, pensions and 
GIAs with an annual charge of just 
0.15% and no commission for buying 
or selling investments. The simplified 
investment range offers customers 
30 funds catering for different themes 
and risk appetites. It also features 50 
popular shares in UK-listed companies 
for those who like to invest in their 
favourite brands. Since its launch, we 
have added a selection of 30 US shares 
to its investment universe and launched 
transfer functionality, allowing customers 
to transfer cash and investments into 
Dodl’s full range of accounts.

In the rising interest rate environment, 
our Cash savings hub is increasingly 
relevant for our customers, providing 
access to a range of competitive notice 
and fixed-term savings accounts from 
UK authorised banks.

To ensure we remain an attractive 
employer and reward our committed 
employees, we have strengthened our pay 
and benefits package for all employees 
effective from 1 October 2022. The 
changes focused on protecting our 
employees from the current inflationary 
environment, supporting their wellbeing 
and helping them to strengthen their 
long-term finances. There are additional 
details of the changes in our Responsible 
employer report on page 40, but the 
element that was most important to 
me was the new share award for all 
employees. For those outside of the senior 
management team, £2,000 worth of  
AJ Bell plc shares will be awarded every 
year from FY23. This will help to keep 
share ownership and the associated 
benefits at the heart of the business for 
years to come.

We are committed to being an inclusive 
workplace and ensuring the diversity 
of our workforce represents the 
society we serve. As Helena has noted 
in her Chair’s statement, we have 
implemented a new D&I framework this 
year, considering both demographic 
and cognitive diversity, to measure and 
drive our development in this area.

We recently established our new 
charitable framework, the ‘AJ Bell 
Futures Foundation’, to develop more 
deep-rooted, long-term partnerships 
in our communities. We will work with 
charitable organisations to empower 
people to take control of their future 
and finances. We have committed to 
contribute 0.5% of our PBT each year, 
which will be distributed to chosen 
partner charities; we are delighted to 
have partnered with IntoUniversity and 
SmartWorks for FY23.

12

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 13

Chief Executive Officer’s review

Market developments
In the short-term, the rising cost of 
living is likely to lead to lower investable 
income across the economy, with the 
UK household savings ratio falling back 
towards pre-pandemic levels. We see 
this having a bigger impact on the D2C 
market, as these customers typically have 
lower levels of accumulated wealth and 
investable income than advised customers. 
Our low-cost solutions in both segments 
of the platform market should be highly 
appealing to investors who are increasingly 
looking for value.

However, over the longer-term, the 
structural drivers of growth in the UK 
investment platform market remain strong, 
as detailed in our Market overview on  
page 17. 

There are also a number of regulatory 
developments underway that will shape 
the market over time.

We support the focus on positive customer 
outcomes in the FCA’s new Consumer 
Duty. Our ingrained customer focus, 
providing low-cost, easy-to-use products 
and accessible investment content, 
positions us well to operate successfully 
in the new regulatory environment but 
we are using it as an opportunity to 
review everything we do through the 
new Consumer Duty lens to ensure our 
products, communications and customer 
service functions continue to deliver good 
customer outcomes.

As part of the FCA’s Consumer Investments 
Strategy, they have announced a review 
of the boundary between advice and 
guidance. We continue to push for a 
guidance framework which we believe 
could provide an opportunity for 
investment platforms to offer more 
personalised guidance to customers in 
the D2C channel and help to deliver good 
customer outcomes. We are not expecting 
imminent change in this area, but look 
forward to working with the FCA on  
this review.

The Pensions Dashboards proposal aims 
to enable people to see all of their pension 
savings in one place. We will comply 
with all requirements and are closely 
monitoring the initiative to assess what 
opportunities it may present.

“ I remain a committed 
long-term shareholder.  
In my new role, my focus 
will be on helping to build 
the AJ Bell brand, whilst 
continuing to campaign  
on behalf of customers 
and financial advisers  
for increased simplicity 
and fairness in retail 
financial services.”

Andy Bell BSc. FIA

A message from Andy Bell
It has been an honour to lead AJ Bell as CEO for over 27 years. 
I would like to thank everyone involved for their support in 
helping to grow the business into what it is today. 

I am delighted to be handing over to Michael, who has proven 
himself an outstanding leader during his 15 years in the 
business. His knowledge, passion and integrity make him the 
right person to lead AJ Bell into what is an exciting future.

Outlook
Whilst there are undoubtedly some 
short-term headwinds, the long-term 
growth potential of the platform market 
is significant. We have put strong 
foundations in place that will enable us to 
continue to grow the business. The launch 
of Dodl during 2022 and Touch in 2023 
reflects our aim to cater for more investors 
and in doing so, further penetrates the 
platform market with products that provide 
simplicity, ease of use and excellent 
service at a compelling price.

Our diversified revenue model ensures 
we are well equipped to operate in 
different macroeconomic conditions, 
as demonstrated by our track record of 
continued growth. Whilst no business is 
immune to inflationary pressures, the rise 
in UK base rates provides an opportunity 
to combat this, by rebuilding our revenue 
margins that suffered in an exceptionally 
low interest rate environment. Our PBT 
margins are expected to increase in 
FY23 as higher revenue margins and 
the operational gearing inherent in our 
business model outweigh the impact of 
inflationary pressures and our planned 
investment in our brand and products.

Finally, I would like to thank all of my  
AJ Bell colleagues; without their ongoing 
commitment and quality of work our 
continued success would not be possible. 
I am incredibly excited about the future 
of the business as we seek to deliver on 
the long-term growth opportunity in the 
platform market. 

Michael Summersgill
Chief Executive Officer

30 November 2022

 Strategic report

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 Other information

Why invest  
in AJ Bell?

Excellent market  
opportunities

£3tn

Total addressable market

A diversified mix  
of revenue types

£163.8m

2022 total revenue

Award-winning advised 
and D2C platform 
products

Highly cash generative 
with a progressive 
dividend policy

95.5%

Customer retention rate

18 years

Successive ordinary  
dividend growth

A growing base of loyal 
high-quality customers

57,835

New customers in 2022

Highly-engaged staff 
providing excellent 
service

Top 25

Best UK large company  
to work for

A scalable platform  
with long-term margin 
growth opportunities

35.6%

PBT margin

See our investment case at  
ajbell.co.uk/investor-relations/investment-case

14

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AJ Bell plc Annual Report and Financial Statements 2022

 15

Market overview

Well-positioned to capture 
growth opportunities

 Strategic report

 Governance

 Financial statements

 Other information

Addressable market

UK platform market

Long-term structural growth drivers

The platform market is currently worth £1 trillion, with 
around two-thirds held on adviser platforms and the 
remainder held on D2C platforms. 

The market has grown significantly over the last decade, 
with total AUA having more than trebled from £0.3 trillion 
in 2012. The advised and D2C segments of the market 
have both grown at similar rates during that period, driven 
by long-term structural growth drivers and an overriding 
theme of individuals taking greater personal responsibility 
for their financial future.

AJ Bell is one of only a few platforms operating at scale in 
both the advised and D2C market segments. Our dual-
channel business model ensures that we are positioned 
to capture assets from the whole addressable market, 
irrespective of whether they are self-managed or using 
the support of a financial adviser. This maximises our 
opportunity to capture an increasing share of the assets 
flowing into the platform market, driving further market 
share gains over the long term.

The UK investment platform market forms part of the 
broader UK savings and investment industry. Across the 
industry, trillions of pounds of assets are held by individuals 
in products such as pensions, ISAs, general investment 
accounts, bonds and cash savings.

Historically, most individuals in the UK held their savings 
and investments in products offered by banks, building 
societies, investment managers, pension schemes, 
stockbrokers and life insurance companies. A significant 
proportion of the overall market continues to be held  
off-platform.

Investment platforms are increasingly attracting assets 
previously held in legacy products, driven by the improved 
customer outcomes they can deliver such as the ability 
to manage investments easily in one place, increased 
flexibility and investment choice, and often lower charges. 
As a result, there is an established trend of non-platform 
assets gradually moving into the platform market.  
This trend is expected to continue.

The total addressable market for platforms is currently 
estimated to be worth approximately £3 trillion. With only 
one-third of this currently held on platforms there is a 
significant long-term growth opportunity for investment 
platforms.

The long-term drivers that are shaping our industry 
and driving new growth opportunities.

Demographics

Government policy

Technology

Financial

The UK’s ageing population 
and increased life expectancy 
have led to an increase in state 
retirement age, causing people 
wishing to retire earlier to be 
increasingly reliant on their 
private pensions and savings. 
This is driving people to be 
more actively engaged with 
their savings and investments 
from an earlier age.

There is an increasing 
requirement for individuals 
to take greater personal 
responsibility for their 
retirement provision, 
evidenced by the UK 
Government’s policies 
in relation to pension 
freedoms, auto-enrolment 
and tax-efficient savings and 
investments.

Technological innovation has 
made the investment platform 
market more accessible to 
a broader range of retail 
investors who are increasingly 
looking for simple, intuitive 
products to help them achieve 
their long-term financial goals. 

There is a growing awareness 
of the UK savings gap, being 
the difference between the 
level of current savings and 
that necessary to provide a 
reasonable standard of living 
in retirement, and the impact 
of the shift away from defined 
benefit to defined contribution 
pension schemes.

UK state pension  
age is due to reach  
67 by 2028

The workplace 
pension participation 
rate in the UK has 
increased from 47%  
to 79% since 2012

Structural shift  
from non-platform 
providers to platforms

There are over 
27 million members  
of private sector DC 
pensions in the UK

Total addressable market

A fast-growing platform market
£bn

AJ Bell D2C market share by AUA
%

AJ Bell advised market share by AUA
%

~£3tn

~£1tn

Currently held 
on platforms

Advised ~£0.7tn

D2C ~£0.3tn

~£2tn

Off platform

A significant 
opportunity

14%
CAGR

693

205

716

224

800

246

763

233

983

317

666

2.8

2.3

1.8

1.3

1.5

6.2

5.5

4.8

3.9

3.2

4.4

4.3

3.9

4.5

4.7

5.0

6.1

6.4

6.9

6.5

488

492

554

530

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

570

170

400

473

145

329

434

132

302

363

117

247

308

94

214

16

AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022

 17

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Advised AUA 

D2C AUA 

Market overview

Market trends that are likely 
to affect our business

 Strategic report

 Governance

 Financial statements

 Other information

inflation, rising cost of living

During FY22 the macroeconomic environment has become 
increasingly uncertain, leading to rising interest rates and 
cost-of-living pressures on many households. This has been 
exacerbated by the ongoing conflict in Ukraine. 

1Economic uncertainty, high 

This is inevitably putting pressure on individuals, presenting a 
short-term headwind for inflows into the platform market as 
people prioritise essential expenditure over their longer-term 
investments.

Interest rates have risen quickly to counter rising inflation.  
As a result, asset values have been impacted as stock markets 
have fallen, whilst returns on cash have improved. 

Advised customers tend to be wealthier than D2C customers, 
with our average advised customer portfolio being £308k 
compared to £69k in the D2C market. As a result, the pressure 
on household finances is likely to be felt more acutely by D2C 
customers, with the advised market already showing signs of 
being more resilient. Our dual-channel model ensures that we 
are well positioned to continue delivering net inflows across the 
platform, despite any short-term weakness in the D2C market.

Although there may be pressure on new contributions, 
consolidation of existing wealth continues to be a key driver of 
inflows to our platform. This has been a significant contributor 
to new business for many years as customers and advisers 
consolidate pensions and other investments held across multiple 
providers into one place. This activity is expected to continue 
driving strong inflows and is not dependent on new contributions, 
so is less impacted by the uncertain market backdrop.

With the inflationary environment driving higher interest rates, 
our diversified revenue model has benefited from improving 
revenue margins over the course of FY22. We are committed 
to sharing efficiency gains with our customers and earlier 
this year we made several reductions to our platform charges 
across both our advised and D2C propositions, delivering total 
annualised savings to our customers of around £5 million.

With our employees also facing rising living costs, we undertook 
a detailed review of pay and benefits over the summer.  
We have made several enhancements for FY23, focused on 
providing both short and long-term benefits to our people.  
Our investment in this area represents an annualised increase  
of over 10% in total staff costs, including an average pay 
increase of 7%, increased employer pension contributions, and 
the introduction of an annual free share award worth £2,000 
for all employees outside of the senior management team, 
ensuring all our people share in our future success. More details 
can be found in our Responsible business report on page 40.

We respond to market trends that 
impact our business, ensuring we 
remain well-positioned to 
continue capturing growth 
opportunities. 

Key

Strong employer 
brand and culture

Excellent customer 
experience

Scalable technology 
solutions

Sustainable 
growth

Financial security and 
regulatory compliance

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Evolving competitive 
landscape

The platform market is an attractive market supported by long-term 
structural growth drivers. Leading platforms can attract and retain 
customers with high lifetime values, driving significant recurring 
revenues. Serving these customers via a scalable platform can  
deliver attractive profit margins, once sufficient scale is reached.

These characteristics have attracted significant capital into the market, 
driving a continual evolution in the competitive landscape. In recent 
years, several new competitors have emerged, particularly in the  
D2C market, all addressing the market differently with innovative  
new propositions. 

This has resulted in differentiated approaches across the market to 
pricing models, service offering, functionality, customer experience,  
and the level of brand and marketing activity.

We continually monitor the competitive landscape to ensure we keep 
up with the pace of change and that our propositions remain at the 
forefront of the market. 

We are a trusted provider offering an easy-to-use platform, which 
offers broad functionality and award-winning service at a highly 
competitive price. This combination has driven strong growth in 
customers and AUA over many years, and our scale ensures we  
have a profitable and sustainable business model.

The challenging market backdrop has made it far more difficult for 
newer entrants to achieve the scale necessary to achieve profitability, 
and business models are under pressure, evidenced by cutbacks in 
competitor recruitment and marketing activity. 

By contrast, we have continued to perform very strongly and increased 
our market share in the year. From a position of financial strength, we 
are investing in our brand, our propositions and our people to support 
our long-term growth ambitions.

In April, we launched Dodl, a new commission-free investment  
app for retail investors. This simplified proposition sits alongside  
our full-service AJ Bell proposition and increases our footprint in the 
D2C market. We are also developing a simplified proposition for the 
advised market called Touch, which will similarly increase our  
footprint in the advised market alongside AJ Bell Investcentre. 

We recently retired the Youinvest brand from our full-service 
D2C proposition and are investing in the AJ Bell brand to improve 
awareness with potential customers.

These ongoing investments strengthen our competitive position 
and support our ambition to continue capturing market share.

Changing customer 
expectations

32

Customer expectations continue to change, particularly as younger 
investors enter the market. The ability to manage accounts via a 
user-friendly smartphone app is increasingly important, whilst 
different cohorts of customers are attracted to specific pricing 
models such as commission-free or fixed price models.

There has been a significant increase in the number of first-time or 
inexperienced investors entering the market in recent years, driving 
different expectations of what platforms should offer. 

Over time investment platforms have evolved to meet the needs 
of a wider range of customers as technology has enabled greater 
accessibility to the financial markets. 

We continue to enhance our platform to support all our customers 
on their investment journey. Alongside the full range of accounts 
offered on our platform, we provide help to customers by offering 
educational content, a favourite funds list, ready-made portfolios 
and AJ Bell investment solutions.

The breadth of our award-winning propositions ensures we cater 
for a wide range of customer requirements, from experienced 
investors through to first timers. In FY22 our platform attracted 
over 57,000 net new customers, £5.8 billion of net inflows, and  
had a customer retention rate in excess of 95%.

Our new simplified propositions, Dodl and Touch, will broaden 
our reach to a new generation of investors across both the D2C 
and advised segments. Dodl is aimed at younger, less experienced 
investors. It offers a simplified investment range and is amongst 
the best value investment platforms in the market. Touch is a 
digital custody platform launching in 2023 that lets advisers 
deliver a streamlined advice service entirely through their client’s 
smartphone. Both new propositions utilise the latest smartphone 
technology and have been designed to meet the evolving needs  
of customers as we look ahead over the next few years. 

Our heritage in the pensions market means that many customers 
choose to consolidate their pensions with AJ Bell. Historically, 
this process has been reliant on the customer to locate their old 
pensions and initiate the transfers from previous providers. Having 
identified an opportunity to make this process easier, we started 
beta-testing a new pension finding service in July, simplifying  
the pension consolidation journey for our customers.

Link to strategy

Link to strategy

Link to strategy

18

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 19

 
 
 
 
 
 
Business model

Creating value for all

 Strategic report

 Governance

 Financial statements

 Other information

Resources and inputs

What we do

The value we create

How we measure value creation...

Brand and reputation
With over 27 years of experience,  
we have built a trusted brand 
through our high-quality service
and platform propositions. We  
raise brand awareness through  
a combination of sponsorship, 
PR, social media and referrals.

A well-invested 
technology infrastructure 
We operate a hybrid technology 
model whereby our platform user 
interfaces are developed in-house, 
whilst our core back-office systems 
are outsourced to industry expert 
software providers. This model 
provides a number of benefits, 
including the ability to build 
adaptable, easy-to-use interfaces 
and reduces the cost of regulatory 
compliance.

People and culture
Our success is built on delivering 
a high-quality service through the 
skills and passion of our people.

Financial strength
We are a materially debt-free 
business which holds sufficient 
funds to more than meet our 
regulatory capital requirements and 
for supporting ongoing investment 
in the business.

P r o p o s i t i o ns and products...

d
e
s
i
v
d
A

A culture  
A culture  
A culture  
A culture  
that places 
that places 
that places 
that places 
our customers  
our customers  
our customers  
our customers  
at the heart  
at the heart  
at the heart  
at the heart  
of everything  
of everything  
of everything  
of everything  
we do
we do
we do

D

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...thatmatch our custo m e r s ’ n e e d s

Serving the needs of our 
customers by making  
investing easier
We provide an award-winning platform 
operating in both the advised and  
D2C markets.

Our two full-service propositions, AJ Bell 
Investcentre, an adviser-led investment 
platform, and AJ Bell, a D2C investment 
platform, give access to a wide range of 
tax wrappers, savings and investments. 

These are complemented by our new 
simplified propositions, Touch and Dodl.

Driven by our revenue model
Our revenue model includes a mix of fixed 
fees, ad valorem and transactional charges 
which provide a balance of inflation 
protection and resilience in the face of 
economic and capital market fluctuations. 
A significant portion of our revenues are 
recurring, in the form of charges levied  
on an annual or other recurring basis.

We have high levels of online customer 
servicing, straight through processing and 
automation. This enables us to reduce the 
marginal cost of adding new customers 
and assets to the platform.

…for our customers and their advisers
A strong, secure and trusted platform which enables 
them to manage their long-term savings with easy-to-
use products at a low cost, whether directly or with the 
help of a financial adviser.

…for our people
Our learning and development framework ensures we 
support and develop our staff to allow them to fulfil 
their potential and progress their careers. We reward 
our staff through our competitive pay and benefits 
package. 

…for our shareholders
Our high customer retention rates and diversified 
revenue model combine to yield predictable and 
sustainable revenue streams from the business,  
which quickly convert into cash. 

This supports our progressive dividend policy  
whilst enabling us to invest in future growth.

£69.2bn

Assets under administration

95.5%

Customer retention rate

3-star 
engagement

Best Companies survey accreditation

7.37p

Total ordinary dividend per share

…for our other stakeholders
We have a strong social conscience and support our 
local community with a variety of charitable initiatives.

£299,000

Charitable donations

Underpinned by factors that determine our long-term growth: 

Market trends and 
opportunities 

See page 16 

Stakeholders

Risk management

Governance

See page 26

See page 58

See page 70

20

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 21

Strategy in action

Leaders in our market

Sustainable 
growth

Excellent customer
experience

Scalable  
technology
solutions

We will grow both customer numbers 
and AUA in a sustainable and cost-
effective manner.

We help people to invest but will not 
provide personal recommendations. 
We will continue to develop our 
customer propositions, with a focus 
on ease of use, service and price.

We will deliver scalable technology 
solutions that are easy to use for both 
customers and colleagues, appropriate 
to their needs and adaptable for future 
change. The security of our technology  
is of paramount importance.

Key
1   Strategic risk

2   Operational risk

3   Financial risk

Financial security 
and regulatory 
compliance 

We will preserve our financial security, 
and our regulatory and reputational 
standing. We will treat all stakeholders 
fairly.

Strong employer
brand and culture 

We will develop and support our talent 
to help them achieve their potential. 
We will strive to ensure our staff are 
actively engaged. Our strong employer 
brand and culture will enable us to 
attract and retain quality staff.

• Strong organic growth in customer 

• Excellent customer retention rate  

numbers (up 16%) across our 
advised and D2C platform 
propositions.

• Delivered platform net AUA inflows 

of £5.8 billion.

• AJ Bell Investments AUM increased 

by 27% to £2.8 billion.

of 95.5%.

• Reduced several charges across 
our Investcentre and AJ Bell 
propositions. 

• Launch of Dodl, our new low-cost 
investment app for the D2C market.

• Development of Touch, expanding 

• Rebranded AJ Bell Youinvest to  

our offering for advisers.

• Continued investment in our hybrid 
cloud-based technology framework 
to ensure our platform is operationally 
resilient.

• Expansion of the Technology Team to 

facilitate the ongoing development and 
investment in infrastructure for our new 
simplified platform propositions.

• Revenue increased by 12% to 

£163.8 million and PBT increased  
by 6% to £58.4 million. 

• Maintained a strong regulatory capital 

surplus throughout the year.

• Continued our progressive dividend 
policy, with a total ordinary dividend 
for the year of 7.37p per share. 

• Achieved a three-star accreditation 
in the Best Companies survey for 
the fifth consecutive year.

• Strengthened our pay and benefits 
package for all employees effective 
from 1 October 2022, including the 
introduction of a new annual free 
share award scheme.

AJ Bell to improve the effectiveness 
of marketing activity.

• To grow the platform business by 
increasing brand awareness and 
implementing a cost-effective 
distribution strategy.

• To further improve the customer 

• To continue to develop the investment 

journey to ensure we are the easiest 
platform to use, considering the 
evolving needs of our customers.

• To continue to develop our range  
of simple investment solutions.

platform to ensure it is scalable, 
adaptable, resilient and secure, whilst 
implementing solutions to deliver 
operational efficiencies in the business.

• To deliver financial growth to facilitate 
a progressive dividend policy whilst 
managing the capital base, ensuring 
sufficient reserves for regulatory 
requirements and investing in the 
business.

• To continue to focus on staff 

engagement and development, 
promoting our culture whilst 
enhancing our employer brand.

Principal risks
1 2 3

KPIs
• AUA

• Number of retail customers

Principal risks
1 2

KPIs
• Customer retention rate

Principal risks
1 2 3

KPIs
• PBT margin

Principal risks
1 2

Principal risks
1 2 3

KPIs
• Revenue

• Revenue per £AUA

• PBT

• Diluted EPS

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 Strategic report

 Governance

 Financial statements

 Other information

Our new pension 
finding service
Most adults have jobs 
with multiple employers 
throughout their career, and 
subsequently accumulate a 
number of different pension 
pots. These can be difficult to 
manage and old pensions  
may be hard to trace. 

We have completed the first 
phase of our pension finding 
service rollout. This service 
is aimed at simplifying the 
pension consolidation journey 
for our customers. We will find 
their previous pensions free of 
charge, enabling customers to 
combine their pensions into 
their AJ Bell pension in just  
a few quick and simple steps, 
meaning low costs and  
more control.

Launch of Dodl
It is estimated that 8.6 million 
adults in the UK hold more 
than £10,000 of investible 
assets in cash. Our research 
suggests that many of these 
people don’t know where 
to start investing and are 
deterred by too much  
choice and complexity. 

In April, we launched Dodl. 
Its ease of use, simplified 
investment range and low 
charges make it an ideal 
solution for this type  
of customer. 

22

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Key performance indicators

How we performed

 Strategic report

 Governance

 Financial statements

 Other information

We use selected key performance indicators (KPIs) to monitor progress against  
our strategy.

Key

These are the primary KPIs which we use to measure strategic progress. Our KPIs are reviewed annually in relation to the strategic 
objectives of the Company through our business planning process and have been linked to the relevant strategic drivers.

Strong employer  
brand and culture

Excellent customer 
experience

Scalable technology 
solutions

Sustainable  
growth

Financial security and 
regulatory compliance

Number of retail customers

440,589

382,754

295,305

232,066

2019

2020

2021 2022

Link to strategy

Movement  
2021 to 2022 

+15%

AUA1
£bn 

72.8

69.2

52.3

56.5

2019

2020

2021 2022

Link to strategy

Movement  
2021 to 2022 

-5%

Why it is important
The number of retail customers is the number that have  
at least one funded account with an AJ Bell product at  
30 September 2022.

The number of retail customers can be used as a measurement 
to determine the success of our propositions, customer 
service and marketing.

Why it is important
AUA is the value of assets for which AJ Bell provides either  
an administration, custodian or transactional service.

AUA is a measurement of the growth of the business and is 
the primary driver of ad valorem revenue, which is the largest 
component of Group revenue.

Customer retention rate
% 

95.4

95.5

95.5

95.0

2019

2020

2021 2022

Link to strategy

Movement  
2021 to 2022 

+0.5ppts

Diluted EPS
p 

10.67

11.35

9.47

7.47

2019

2020

2021 2022

Link to strategy

Movement  
2021 to 2022 

+6%

Why it is important
The customer retention rate is the average number of funded 
platform customers during the financial year that remain 
funded at 30 September 2022. 

Why it is important
Diluted EPS represents profit after tax divided by the weighted 
average number of shares and unexercised options in issue 
during the period.

Customer retention is a measurement of customer 
satisfaction.

EPS provides a measurement of profit per share to determine 
the value created for shareholders.

Revenue per £AUA1
bps 

23.9

21.9

22.2

22.6

2019

2020

2021 2022

Link to strategy

Movement  
2021 to 2022 

+0.4bps

Revenue
£m 

126.7

104.9

163.8

145.8

2019

2020

2021 2022

Link to strategy

Movement  
2021 to 2022 

+12%

PBT
£m 

55.1

58.4

48.6

37.7

2019

2020

2021 2022

Link to strategy

Movement  
2021 to 2022 

+6%

PBT margin
% 

35.9

38.4

37.8

35.6

2019

2020

2021 2022

Link to strategy

Movement  
2021 to 2022 

-2.2ppts

Why it is important
Revenue per £AUA is the total revenue generated during the 
year expressed as a percentage of the average AUA in the year.

Revenue per £AUA provides a simple measurement to facilitate 
comparison of our charges with our competitors’.

Why it is important
Our revenue is the total income generated by the Group’s 
activities, comprising recurring ad valorem, recurring fixed  
and transactional revenue. 

Revenue provides a measurement of the financial growth  
of the Group.

Why it is important
PBT is the profit generated by the Group before Corporation 
Tax is paid.

PBT is a measurement of the financial performance of the 
Group. Profits can be used to strengthen the capital base, 
invest within the business or be returned to investors.

Why it is important
PBT margin is calculated as PBT divided by total revenue. 

PBT margin is a measurement of the efficiency of the Group’s 
business model in converting revenue into profits.

1.  Our KPIs include alternative performance measures (APMs). APMs are not defined by International Financial Reporting Standards (IFRS) and should be considered together with 
the Group’s IFRS measurements of performance. We believe APMs assist in providing greater insight into the underlying performance of the Group and enhance comparability 
of information between reporting periods. For definitions, see page 178.

24

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Stakeholder engagement

Engaging with 
our stakeholders

We believe effective stakeholder engagement is a key element in driving a successful, 
sustainable business, built for the long term.

 Strategic report

 Governance

 Financial statements

 Other information

We proactively engage with and listen to our stakeholders to understand what is important to them. By understanding our stakeholders, 
we can factor into boardroom discussions the potential impact of our decisions on each stakeholder group and consider their needs and 
interests. The table sets out who our key stakeholders are, the key reasons we engage with them, the areas they have a material interest 
in and a summary of how we engaged in the year when considering what is most likely to promote the success of the Company. 

Our Section 172 statement for the year ended 30 September 2022 is on pages 28 and 29 and demonstrates how our stakeholders 
influenced some of the principal decisions by the Board during FY22. 

Our customers and their advisers

Our people

Our shareholders

Other stakeholders

Our customers include retail investors, financial 
advisers and wealth management companies. 
Our success is dependent on our ability to 
understand our customers’ needs and develop 
appropriate products to meet those needs.

Our people are at the heart of our success. Our success is 
built on delivering a high-quality service through the skills 
and passion of our people who bring our values to life 
across the business. 

Our shareholders include both institutional and retail 
investors, including AJ Bell customers and employees. 
Delivering on our long-term strategic objectives is dependent 
on our shareholders’ support.

Other stakeholders represent the local communities in 
which we operate, as well as the wider environment, our 
suppliers and our regulators. As a socially responsible 
business, we believe we have a responsibility to our local 
communities, wider society and our suppliers. We operate 
in a highly regulated environment and engage with our 
regulators constructively.

An investment platform for our customers and  
advisers that:

• is secure, reliable, and easy-to-use;
• provides a high-quality service and is low cost; and
• helps them meet their long-term financial objectives.

Customer services and websites
Our advised and D2C teams have ongoing engagement 
with our customers and their advisers through telephone 
contacts, meetings, organised events and forums, 
newsletters and written communications.

Our proposition websites are also an important medium 
to communicate with our customers and their advisers 
and obtain feedback on our products and services. Our 
Investcentre website provides the tools for our advisers 
to help manage their retail customers’ portfolios, whilst 
our AJ Bell site assists customers at all stages of their 
investment cycle by providing guidance and solutions 
through our AJ Bell funds, ready-made portfolios and 
favourite funds.

Surveys
Customer and adviser surveys are conducted on an 
annual basis with the results analysed and reviewed at 
Board level. Specific user groups also perform beta-
testing to provide further insight and feedback for us. 
This engagement and feedback informs the way in which 
we can best serve our customers and their advisers, both 
now and in the future. 

A working environment for our people that:

• facilitates their engagement at all levels;
• provides them with development and progression 

opportunities;

• promotes their physical and mental wellbeing; 
• promotes diversity and inclusion;
• rewards them appropriately; and
• encourages flexible working practices.

Surveys, staff communications and feedback
We have an open, collaborative and inclusive management 
structure and engage regularly with our staff. We do this in a 
number of ways including our annual staff survey, the appraisal 
process, our intranet site, Company presentations, leadership 
lunches and our wellbeing programme.

Our CEO hosts regular ‘town hall’ talks for all our staff and 
provides an opportunity for staff to ask questions. In addition,  
we have regular email updates on the business from the CEO. 

We also take feedback from our talent development, 
apprenticeship and training courses and as a result look to 
improve future training and development programmes.

We have a designated Non-Executive Director, Helena 
Morrissey, who chairs our EVF. The forum meets every two 
months and has discussed a variety of themes raised by staff, 
including diversity and inclusion, culture, communication, 
career development, pay and benefits, the cost of living and 
charitable activity.

Company share scheme
We continue to encourage employee share ownership through 
our BAYE scheme (see page 160) to engage our workforce in 
the performance of the Company and to align employee and 
shareholder interests. We also launched a new annual free share 
scheme for all employees from FY23 onwards.

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Our shareholders want to invest in a business that:

Our other stakeholders want us to:

• delivers on its investment case; and 
• provides long-term sustainable returns.

• act as a responsible corporate citizen in all respects; and
• conduct our business with integrity. 

Ongoing investor relations programme
Through our investor relations programme, which includes regular 
trading updates, management roadshows, investor and analyst 
meetings, attendance at investor conferences, and our AGM, we 
ensure that shareholder views are brought into the boardroom and 
considered in our decision making.

We host a Q&A webinar for retail investors following the publication 
of our annual results and regularly meet with investors throughout 
the year. In October 2022, we hosted an investor site visit in which 
our CEO, MD of D2C and Investments and MD of Advised presented 
an update on our strategy and hosted a Q&A. It also gave investors 
and analysts a chance to see our Manchester head office and meet 
our management team.

All members of the Board attend our AGM, which provides 
an opportunity for shareholders to ask questions and vote on 
resolutions.

We consulted with over 85% of our institutional shareholders in 
relation to our new Remuneration Policy, giving our shareholders an 
opportunity to provide feedback on our proposals and engage with 
the development of the new Policy.

Corporate broker updates
Our corporate broker and sell-side analysts also provide us with 
valuable feedback and market insight. Our corporate broker delivers 
updates on market dynamics and representatives are regularly 
invited to attend Board meetings.

Engaging with our suppliers
We continue to maintain and develop our business relationships, 
inviting key suppliers to present to our Board and Executive 
Committee. In addition to our normal due diligence processes, 
we ensure members of the management team have regular 
feedback sessions with representatives from our key suppliers. 
We ensure our payment terms are fair and in compliance with 
payment practices.

Engaging with our regulators
We regularly engage with the FCA and DWP on consultation 
papers and industry issues. In addition, we actively seek to lobby 
via public consultation and with policymakers where we see 
unfairness or unnecessary complexity. We have continued to 
engage with the regulator this year, including on our views of 
the Consumer Duty and Pensions Dashboards. 

We engage with regulators in an open and collaborative way. 
Our Compliance Team is primarily responsible for ensuring our 
regulatory compliance in all respects.

Engaging with our communities and wider society
We have a strong social conscience and look to support the 
communities in which we operate as well as encouraging 
our staff to give something back through charitable and 
volunteering activities. We have a strong history of engaging 
with our communities through a variety of activities, donations 
and promoting volunteering days. 

We are mindful of our impact on the environment and 
recognise our responsibility to conserve and protect the 
environment as far as possible across the business. 

• 30-day payment terms.
• £299,000 of charitable donations.
• Preparation for the launch of the AJ Bell Futures Foundation  

in FY23.

• Published our first TCFD report.

• Hosted a range of events for advisers including 

Investival and our ‘On the Road’ seminars.

• Launched Dodl, our simplified D2C proposition.
• Continued development of Touch.
• Reduced several charges across our Investcentre  

and AJ Bell propositions.

• 3-star Best Companies survey accreditation.
• Improved our staff pay and benefits package.
• 22 new apprentices taken on this year.
• Launched a new annual free share scheme for all employees 

from FY23 onwards.

• Reported quarterly on our performance.
• 6% increase in ordinary dividends.
• All resolutions passed at the AGM with a majority of more than 85%.
• Hosted an investor site visit in October 2022.
• Enhanced the post-employment shareholding guideline for 

Executive Directors.

26

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 27

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 172 statement

Section 172 of the Companies Act 2006 
(s172) requires Directors to act in the 
way they consider, in good faith, would 
be most likely to promote the success 
of the Company for the benefit of its 
shareholders as a whole and, in doing so, 
have regard (amongst other matters) to: 

a.  the likely consequences of any decisions 

in the long term;

b.  the interests of the Company’s employees;

c.  the need to foster the Company’s 

business relationships with suppliers, 
customers and others;

d.  the impact of the Company’s operations 
on the community and environment;

e.  the desirability of the Company 

maintaining a reputation for high 
standards of business conduct; and

f.  the need to act fairly between 

shareholders and the Company.

We set out some examples of how the 
Board has had regard to the duties under 
s172 when considering specific matters, 
and how it has considered the interests of 
our key stakeholders in those decisions. 
Further detail on how the Board operates, 
including the matters it discussed and 
debated in the year, having regard to 
its s172 duties, are contained within the 
Corporate Governance Report on pages 
78 to 85.

The Board seeks to understand and 
carefully consider each of our key 
stakeholders’ interests, priorities and views. 
The Board recognises that each decision 
will have a different impact and relevance 
to each key stakeholder, and so having a 
good understanding of their priorities is 
important. Where stakeholder priorities 
conflict, the members of the Board exercise 
independent judgement when balancing 
those competing interests in order to 
determine what it considers to be the most 
likely outcome to promote the long-term 
sustainable success of the Company.

Although the Board engages directly with 
some stakeholders, engagement also takes 
place at different levels within the business. 
The output from engagement below Board 
level is reported back to the Board and/or 
Board Committees and helps to inform both 
Board and other business-level decisions.

Further information about how we engage 
with our stakeholders and their needs can 
be found on pages 26 and 27.

Principal Board 
decisions 

CEO succession
16 June 2022 announcement
On 16 June we announced the 
appointment of Michael Summersgill 
as successor to Andy Bell as CEO from 
1 October 2022. This was the result of 
long-term succession planning over a 
number of years, during which Michael’s 
role within the business was evolved 
and developed to enable him to gain the 
requisite knowledge and experience.

During the same succession planning 
process we considered whether Andy 
should remain with the business after 
stepping down as CEO and, if so, in 
what capacity. On 16 June we therefore 
announced Andy’s intended future role as 
a non-independent Non-Executive Deputy 
Chair. In making these announcements the 
Board took account of:

Shareholders, Customers and People
We believe that these stakeholders benefit 
from the long-term succession planning 
process by having a new CEO with 
significant knowledge of our business  
and the market in which we operate.

We also believed these stakeholders 
would benefit from the Board having 
access to Andy’s deep experience and 
knowledge of the wider investment 
platform market. They would also benefit 
from there being a Non-Executive 
Director who was a major shareholder 
and could provide a shareholder 
perspective on key issues. We were also 
mindful of the need to ensure equal 
treatment of shareholders.

Regulator
We believe that the appointment of a CEO 
with Michael’s knowledge, experience 
and character aligns with the expectations 
of the FCA, which was subsequently 
confirmed through FCA approval of his 
SMF 1 application.

Whilst we considered at a high level the 
view of the FCA and included the FCA in 
our post-announcement communications 
plan, we did not engage with the FCA 
before the decision was made. 

This was because as a Board we were not 
aware of the FCA’s view about the risk to 
effective Board governance that would 
arise if a founder CEO with a significant 
shareholding remained on a board after 
stepping down as CEO. We also took 
account of the fact that the role did 
not require regulatory approval and of 
precedents of former CEOs remaining on 
a board in similar circumstances at other 
financial services businesses.

27 September 2022 announcement
We announced on 27 September that the 
Board accepted Andy’s decision to step 
down from the Board, but that he would 
remain with the business in a consultancy 
role. In addition Andy would have the right 
to nominate a Non-Executive Director. 
In making this announcement, the Board 
took account of:

Shareholders, Customers and People
Again, we believed these stakeholders 
would benefit from the business still 
having access to Andy’s deep experience 
and knowledge of the wider investment 
platform market via his consultancy role. 
In addition, that having a Non-Executive 
Director who was a representative of 
a major shareholder would provide a 
shareholder perspective on key issues. 
Again, we were also mindful of the 
need to ensure equal treatment of 
shareholders.

Regulator
On reflection the Board accepted that 
we should have engaged with the FCA 
before we made the original decision, as 
if we had done so we would have been 
aware of their views beforehand. Whilst 
ultimately it remained a decision for the 
Board to make, after taking account of the 
FCA’s views, the Board considered that 
the change in approach was in the best 
interests of shareholders as a whole as 
well as stakeholders generally. 

 Strategic report

 Governance

 Financial statements

 Other information

In making those decisions the following factors were considered:

Shareholders
The medium to longer-term benefit for shareholders of additional 
investment in the AJ Bell brand, and the expansion of our 
marketing activity, so we continue to benefit from the long-term 
structural drivers of growth in the UK investment platform market.

People
In order to support our people and address industrywide 
recruitment and retention issues, we reviewed and enhanced pay 
and benefits. This resulted in the doubling of our bonus pool for 
staff below management level, increased pension contributions 
and an award of free shares for all of our eligible people, in 
addition to an inflation-related salary increase. 

Customers
We reviewed our charges generally, both direct and indirect, and 
implemented a number of targeted changes for the benefit of our 
customers, with a view to helping to maintain our competitive 
edge and ease the impact of current market conditions on 
customers.

Our community
We established our new charitable framework, the ‘AJ Bell 
Futures Foundation’, to establish more deep-rooted, long-term 
partnerships in our communities and committed to contribute 
0.5% of our profits each year for distribution to chosen charitable 
partner organisations.

Response to macroeconomic 
conditions

The current economic headwinds had both 
positive and negative impacts on our business 
and our stakeholders during the year. In particular, 
the increase in interest earned on customer cash 
balances, although partially offset by lower levels 
of transactional revenues, resulted in increased 
revenue. As a consequence, the Board and wider 
group had to decide how the benefits of that 
increased revenue should be shared between 
shareholders and other stakeholder groups.  

Environment, Social and  
Governance (ESG)

Although the nature of our business model is not such that it has 
a significant impact on the environment, the Board and wider 
group is mindful of the importance of businesses supporting the 
response to climate change and mitigating the harmful effects 
for society as a whole and creating a more sustainable economy. 
When considering our approach to ESG, the Board took  
account of:

Shareholders 
The benefits of maintaining a strong reputation for being a 
socially responsible business and the potential efficiency gains 
from the adoption of more environmentally-friendly business 
practices. 

People
That operating our business in a socially responsible way would 
enable us to attract and retain a diverse and engaged workforce 
that delivers a high quality of service to customers and advisers.

Customers
That facilitating ESG-related investments will not only be 
beneficial for society in terms of raising finance for ESG friendly 
initiatives, but will also help to attract and retain customers and 
meet changing customer needs.

Our Regulator
The need to meet the FCA’s growing expectations of firms in 
the financial services sector in relation to ESG in order to help 
support the transition to a more sustainable future.

Our Community
The benefits of strengthening our links with local schools, 
universities and other educational establishments to help 
develop the next generation of talent, as well as supporting 
those in need in our local community.

Further information about the ESG initiatives undertaken during 
the year can be found on pages 32 to 53.

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We make investing easier

Helping 

invest – in the 
way he wants

Age: 27 years old

Mission: To pay for a mortgage

Cameron wants to invest enough money to pay for a 
mortgage whilst also achieving capital growth. He holds 
a Lifetime ISA, as well as a stocks and shares ISA, SIPP 
and Dealing Account with AJ Bell, with a range of 
investments held across each of these. When investing, 
Cameron puts an emphasis on an easy-to-use platform 
with low charges.

 Strategic report

 Governance

 Financial statements

 Other information

How we help Cameron  
to invest
Ease of use
Cameron finds our direct to 
consumer platform easy to use. 
He primarily uses our mobile app 
and finds it a useful space for 
consolidating his personal finances, 
being able to view and manage all 
of the accounts he holds with us in 
one place.

Investment choice
Cameron believes that we support 
him to achieve his goals by offering 
a wide range of investment options, 
including the ability to invest in US 
shares, whilst also ensuring that our 
platform charges remain low.

Initially attracted by our recognisable 
brand, Cameron moved his 
investments to AJ Bell and has 
developed trust in the excellent 
customer service that we provide, 
whilst helping him to realise his 
investment ambitions.

Cameron is a real AJ Bell customer 
sharing his honest opinions.

See more at ajbell.co.uk

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Responsible business

Committed to 
responsibility

We are committed to conducting our business 
responsibly. Our purpose is underpinned by a set of 
guiding principles that define the way we do business. 
Our dedication to be ‘principled’ means we do the right 
thing, creating a culture where responsible decision 
making is at the heart of everything we do.

We are driven by our purpose; we 
help people to invest, and our product 
propositions help to address the growing 
societal need for individuals to take 
personal responsibility for their financial 
future by enabling people to take control 
of their own investments, be that directly 
or with the help of a financial adviser. 

We seek to understand the social and 
environmental factors which impact our 
stakeholders most and to respond in a 
way that creates long-term sustainable 
value for all our stakeholders. During the 
year we have made strong progress on 
embedding ESG into our business strategy 
and defined a set of metrics to measure 
performance against our four responsible 
business pillars: responsible propositions, 
responsible employer, supporting our 
local communities and environmental 
awareness. Delivering against these 
metrics will help to drive long-term 
sustainable returns for our shareholders.

Alongside embedding our approach to 
ESG, we have focused on several key 
initiatives in 2022:

•  Rolled out a comprehensive new pay 
and benefits package for our people, 
ensuring we remain an attractive 
employer and support our committed 
workforce in a challenging economic 
environment.

“ Growing our business 
responsibly, and doing the 
right thing, are embedded 
in our culture and how we 
operate. I am proud to be 
leading our approach to 
ESG as we continue to 
make progress in the areas 
that matter most to our 
stakeholders, as evidenced 
by the retention of our  
AA MSCI ESG rating.”

Peter Birch
CFO

In this section

Responsible  
propositions

Responsible  
employer

Supporting our  
local communities

Environmental  
awareness

p36 

p39

p44

p46

•  Introduced a new diversity and inclusion 
framework as part of our commitment 
to measure and drive improvements in 
the diversity of our workforce.

•  Established the AJ Bell Futures 
Foundation, a new charitable  
framework aimed at developing more 
deep-rooted, long-term partnerships 
in our communities.

•  Published our TCFD report, enabling us 
to better understand the climate-related 
risks and opportunities for our business. 

We are pleased by the significant 
progress we have made in these areas but 
acknowledge the need for continuous 
improvement and have set several ESG-
related objectives for the year ahead. The 
focus will be on the implementation of our 
new frameworks, as well as undertaking an 
operational net-zero target setting project.

Our approach to  
responsible business 

We behave in a responsible manner with a 
focus on our propositions, our people, our 
communities and the environment. We 
believe this is important for the long-term 
sustainability of our business.

The Board is responsible for the conduct  
of AJ Bell’s business and the development 
of its strategy, as well as promoting the 
long-term sustainable success of the 
business. This includes how we embed  
our approach to behaving responsibly  
across the business and promote a healthy 
corporate culture. 

We administer £69 billion of assets 
for our customers’ financial futures.

In the year our customers withdrew 
over £880 million of pension funds 
for their retirement and over 1,300 
customers used their Lifetime ISAs 
towards purchasing a first home.

 Strategic report

 Governance

 Financial statements

 Other information

The Board provides oversight and elected 
Peter Birch, Chief Financial Officer,  
as the Executive Director responsible for  
our approach to responsible business.

Individual objectives have been assigned to 
Executive Committee members and a 
cross-functional ESG working group exists 
for the coordination of day-to-day activities. 
This structure allows us to fully embed ESG 
across our existing business strategy. A new 
NED ESG forum enables the Board to provide 
more focused input into specific areas.

In 2022, the Board reviewed two bi-annual 
ESG updates. In addition, specific papers 
were presented to the Board regarding 
TCFD, our D&I Framework and the staff 
benefits review. Details of the oversight 
provided by the Board sub-committees is 
disclosed in the Governance section of this 
Annual Report.

How we govern our responsible business strategy

Board of AJ Bell plc

The Board is the decision-making body relating to ESG matters, taking ultimate responsibility and providing oversight  
of managements actions. The Board reviews a bi-annual update on our responsible business strategy.

Audit 
Committee

The Committee is 
responsible for reviewing 
ESG-related financial 
information and 
disclosures.

Risk & Compliance 
Committee

The Committee is 
responsible for ensuring 
ESG-related risks are 
effectively embedded 
in risk management 
frameworks and risk 
reporting.

Remuneration 
Committee

The Committee oversees 
that remuneration 
policy and practices are 
designed to support our 
strategy and promote 
long-term sustainable 
success. 

ESG Forum

The NED forum 
performs reviews 
and deep dives into 
specific ESG topics and 
reviews ESG objectives 
for management. 
The forum provides 
recommendations  
to the Board.

ESG working group

Our cross-functional ESG working group is responsible for the co-ordination of day-to-day activities, ensuring we deliver 
on our objectives, and for the consolidation of our responsible business approach. ESG-related information is reviewed  
by the working group before being presented to the Board, its sub-committees or the NED ESG Forum. 

Executive responsibility

The CFO has the delegated authority from the Board to manage our responsible business strategy and is accountable  
for its delivery. Executive Committee members are allocated specific ESG-related objectives in their business areas,  
aligned to our strategy. 

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The use by AJ Bell plc of any MSCI ESG research LLC or its affiliates (“MSCI”) data, and the use of MSCI logos, trademarks, service marks or index names herein, do not constitute a 
sponsorship, endorsement, recommendation, or promotion of AJ Bell plc by MSCI. MSCI services and data are the property of MSCI or its information providers, and are provided 
‘as-is’ and without warranty. MSCI names and logos are trademarks or service marks of MSCI.

 
 
 
 
  
  
  
 Strategic report

 Governance

 Financial statements

 Other information

Alignment to UN SDGs
There are 17 United Nations 
Sustainable Development Goals 
(UN SDGs) that form a shared global 
agenda to achieve a better and more 
sustainable future for all. 

We support the intention of the UN 
SDGs and are undertaking a review 
to establish the goals on which our 
responsible business strategy has  
the greatest impact.

Responsible business

Our responsible business pillars:

Responsible 
propositions

Responsible 
employer

Supporting our 
local communities

Environmental 
awareness

Who it impacts
Customers and their advisers, 
wider society, shareholders

Who it impacts
Employees, shareholders

Who it impacts
Local communities, shareholders

Our aim is to make investing easier and 
empower people to invest for their 
financial future.

Pivotal to fulfilling our role in society 
is offering propositions which enable 
more people to invest. 

Our people are at the heart of  
our success.

Our success is built on delivering a 
high-quality service through the skills 
and passion of our people who bring 
our values to life across the business.

We have a strong social conscience 
and are committed to making 
a positive contribution to the 
communities in which we operate.

Trustpilot score

4.6-star

We offer products and services aligned 
to our core purpose – we help people 
to invest. We do this in a way that helps 
our customers to achieve their financial 
goals, whether self-directed or with 
the support of an adviser. We also 
provide options for customers to invest 
responsibly on our platform and are 
responsible stewards of the investments 
we manage on our customers’ behalf.

Charitable donations

£299,000 

Hours volunteered

456 hours

Best Companies score

3-star 

Percentage of staff female

39%

Percentage of staff ethnic minorities

16%

Staff with AJ Bell share interests

52%

We will develop and support our people 
to help them achieve their potential. We 
will strive to ensure our staff are actively 
engaged. Our strong employer brand and 
culture will enable us to attract and retain 
a diverse and talented workforce.

We are active members of our local 
communities. We are committed 
to having a positive impact through 
engagement and participation whilst 
ensuring we operate in a fair and 
transparent manner.

Who it impacts
Customers and their advisers, 
wider society, shareholders

We recognise the importance of 
societal action to reduce global 
emissions and are committed to 
playing our part.

Underpinning our  
Group strategy
Our responsible business pillars  
are embedded in, and underpin,  
our Group strategic drivers.

Operational emissions per FTE 
(Scope 1 and 2)

0.34 tonnes

Sustainable 
growth

Operational emissions per customer 
(Scope 1, 2 and 3)

Strong employer 
brand and culture

0.024 tonnes

Total operational emissions 
(Scope 1, 2 and 3)

10,476 tonnes

We seek to minimise waste and our 
impact on the environment. We assess 
the impact that climate change could 
have on our business and respond to 
those risks and opportunities.

Excellent customer 
experience

Scalable technology 
solutions

Financial security and 
regulatory compliance

• Developed our simplified 

• Enhanced our pay and benefits 

• Established the AJ Bell Futures 

propositions, Dodl and Touch, 
broadening the reach of our 
platform propositions.

• Launched our Money Matters 

campaign, aiming to reduce the 
gender investment gap. 

package to reward our committed 
workforce.

• Introduced a new framework to 
measure diversity and inclusion. 

• Achieved our highest ever Best 

Companies survey score.

Foundation to develop more deep-
rooted, long-term partnerships in 
our communities.

• Launch of Touch, helping advisers to 

• Embedment and further development 

• Launch and embed the AJ Bell 

serve a wider range of clients.

of our D&I framework. 

Futures Foundation.

• Talent development and succession 

planning.

• Enhanced employer brand activity 

and recruitment.

• Published our first TCFD report 
including the calculation of our 
Scope 3 emissions.

• Set operational net-zero targets.

• Build on our first TCFD report 
to further comply with the 
recommended disclosures.

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34

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7

 
 
 
 
 
Responsible business

Responsible propositions

We report our approach to offering responsible propositions in three 
strands: accessibility, product offering, and customer security.

Our focus on helping 
people to invest guides 
our product philosophy; 
ensuring we offer 
accessible investing 
solutions designed to 
help our customers to 
achieve their long-term 
financial goals.

Accessible solutions
We believe in making investing accessible. Our low-cost, easy-to-use propositions 
cater for a broad range of investors. We produce content to educate more people about 
investing.

Product offering
Our high-quality propositions offer products with a long-term focus. We provide 
solutions to facilitate sustainable investing and are responsible stewards of the 
investments we manage on our customers’ behalf. 

Customer security
We protect our customers’ data through robust information security control.  
We campaign on behalf of our customers where we see unfairness and overcomplexity 
in regulations.

 Strategic report

 Governance

 Financial statements

 Other information

Accessible solutions
Widening our reach
At AJ Bell, we believe in making investing 
accessible, whether investing directly 
or with the help of a financial adviser, 
irrespective of age, wealth and investment 
approach. Our aim is to broaden our 
customer reach and promote a better 
understanding and awareness of 
investment choices that ultimately deliver 
good outcomes for our customers. Our 
latest national TV advertising campaign 
‘investing for all’ reflects this belief and we 
continue to invest in our brand as part of 
raising awareness of investing and how  
we can help people to invest. 

Our new simplified propositions, Dodl and 
Touch will help to broaden our reach to a 
new generation of investors across both 
the D2C and advised segments. 

Dodl is aimed at younger, less-experienced 
investors, offering a simplified investment 
range and is amongst the best-value 
investment platforms in the market. Touch, 
due to launch in 2023, is a mobile-focused 
platform service that will broaden our 
offering to financial advisers and help 
them serve a wider base of clients.

Our research shows that, on average, 
women in the UK have half the level of 
savings and investments than men do, 
a statistic that we want to help change. 
The launch of AJ Bell Money Matters 
in November 2021 has seen us roll 
out a range of initiatives focused on 
encouraging women to engage with 
investing, in order to help close the gender 
investment gap. This includes dedicated 
website content, a regular podcast, 
monthly newsletters, webinars, live  
events and social media interaction.

Products and services
Our platform product philosophy
We provide mainstream products that we 
believe will help our customers manage 
their investments for the long term. 

Our core products are SIPPs, ISAs and 
Dealing Accounts. SIPPs and ISAs enable 
customers to invest for the long term in a 
government-approved, tax-advantageous 
way and we also offer variations of these 
products, such as the Lifetime ISA and 
junior products, ensuring that we cater for 
a wide range of customer requirements. 

We want to help our customers to achieve 
their financial goals. Our platform is open 
architecture in nature with investment 
solutions from market-leading providers 
and our own AJ Bell Funds and MPS, which 
cater for a wide range of risk appetites. 
Through our products, customers can buy, 
sell and hold a broad range of investments 
including shares, collective investments 
and other instruments traded on the major 
stock exchanges around the world.

Facilitating responsible investment
The increased prevalence of ESG factors has elevated the level of interest and customer demand for responsible investment options. 
We have several features that support customers to invest responsibly through our platform propositions. 

Sustainability 
ratings
Customers can  
view Morningstar’s 
Sustainability Rating 
when researching funds 
on our platform. This 
rating enables investors 
to evaluate funds based 
on the sustainability 
profile of their underlying 
holdings.

Favourite  
funds filter
Customers can filter our 
Favourite funds list to 
view only funds which 
have a focus on 
responsible investment  
or sustainability.

AJ Bell 
Responsible 
Growth fund
We offer a well-diversified 
fund favouring 
companies with strong 
ESG credentials. The fund 
provides a low-cost, 
easy-to-understand 
responsible investing 
option for both our 
advised and D2C 
customers.

Responsible 
Managed 
Portfolio Service
This provides financial 
advisers with a highly 
competitive ESG solution 
for their clients. We offer 
six responsible portfolios, 
offering varying degrees 
of risk for clients who 
want to achieve long-
term capital growth 
through ethical investing.

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We recognise that our staff are our most 
valuable asset when it comes to protecting 
critical information and systems. All staff 
undergo security training, and we provide 
regular advice and guidance to staff via all 
staff ‘town hall’ talks and intranet blogs. 
Regular phishing testing is conducted to 
ensure our staff not only know how to 
identify an attack, but also respond in a 
timely and effective manner. A positive 
security control is encouraged from the 
top of the organisation, starting with 
the Board to every member of staff. We 
encourage open and active dialogue with 
security from all areas of the business to 
ensure our controls remain effective and 
enhance the safety of our customers  
and data.

Campaigning on behalf of retail investors 
We actively seek to lobby the Government 
and regulators via public consultation 
and with policymakers where we see 
unfairness or unnecessary complexity. 
Our focus is always on campaigning for 
simplicity and good customer outcomes.

During the year we have consulted with 
the regulator on the FCA’s new Consumer 
Duty and Pensions Dashboards; further 
information has been included in our  
CEO review on page 14.

Tax transparency
We are committed to conducting 
our tax operations in a clear and 
transparent manner, both in paying 
and collecting taxes. We aim to 
comply with all tax legislation, 
including reporting, filing and 
payment obligations.

Responsible employer

 Strategic report

 Governance

 Financial statements

 Other information

Our people are at the heart 
of our continued growth and 
success. We take pride in their 
career development, and we 
support and empower them 
to drive the business forward.

We focus on creating a highly collaborative 
culture where people feel motivated, 
valued and supported. Our guiding 
principles and simple purpose drive 
responsible behaviour and ensure that 
staff are fully engaged with our strategy 
and goals. 

Employee engagement
Our staff engagement framework focuses 
on the eight measures used within the 
Best Companies survey. Best Companies 
is an independent workplace engagement 
specialist that works with organisations like 
ours to measure, improve and recognise 
workplace engagement and compile the 
‘Best Companies to Work For’ list.

We were delighted to make it into the 
top 25 of the 100 Best Companies list 
and maintain our position in the top 
five financial services companies in the 
UK, keeping our status as a three-star 
company, the highest star accreditation 
Best Companies award. This is our 
fifth consecutive year in the top 100 
Best Companies to work for: a great 
achievement and testament to our 
ongoing commitment to invest in our 
people and to the positive culture we  
have built.

Our strong results were our best to date 
and showed improvements across all 
categories this year. We were particularly 
pleased to once again outperform the 
average three-star companies score 
with regards to employee wellbeing, 
highlighting the strength of support  
we provide for our staff.

We recognise the importance of a highly 
engaged workforce and look to continually 
evolve our approach. 

3-star accreditation for 
five consecutive years

Overall engagement

86%

response rate
(FY21: 91%)

Employee wellbeing

2022

AJ Bell

3-star companies

5.95

5.55

0

7

(AJ Bell FY21: 5.79)

Responsible business

Integration of ESG into our investment 
management
We integrate stewardship considerations 
throughout our investment management 
processes in various ways, both in our 
dedicated set of responsible portfolios, 
which are managed with an ESG mandate, 
and in our standard range of portfolios. 
The investment policy statements for all 
of our discretionary mandates contain a 
dedicated section detailing how, and the 
extent to which, stewardship and ESG 
considerations should be factored into 
our investment management activities. 
This allows us to deliver for our customers 
by acting as responsible stewards of  
the investments that we manage on  
their behalf.

For our responsible range of managed 
portfolios, we operate within a consistent 
framework to ensure that ESG credentials 
are embedded. Where possible, we invest 
in Exchange Traded Funds (ETFs) that track 
an MSCI Socially Responsible Index (SRI), 
which gives a wide range of norms and 
values-based screens and exclusions. This 
ensures that we target companies with 
higher ESG rankings to invest in, whilst 
seeking to minimise ESG controversy. A 
series of exclusions removes companies 
from certain industries, such as tobacco, 
controversial weapons, and adult 
entertainment. Then, a ‘best-in-class’ 
ranking system means that, for the 
remaining companies, ESG credentials 
are factored into relative index weights, 
alongside market capitalisation. This multi-
layered approach ensures that customers 
can feel confident that ESG principles are 
consistently being considered within the 
investment process. 

In our standard range of portfolios, we will 
prioritise more responsible funds where 
it is the better choice, based on our usual 
selection criteria, relative to standard 
options in the market. Before inclusion in 
any of our portfolios, a key component 
of investment analysis is the robustness 
and sustainability of the management 
team and the strength of their governance 
process. It is our policy to only invest 
in products offered by managers who 
comply with the principles outlined in the 
UK Stewardship Code, or who can provide 
a robust explanation as to why they do  
not comply. It is important that consumers 
can trust sustainable investment products 
and we welcome regulation aimed at 
clamping down on unsubstantiated 
sustainability-related claims. We regularly 
review our product literature to ensure 
it is transparent and we are closely 
monitoring the FCA’s proposals which 
include sustainable investment labels, new 
disclosure requirements and restrictions 
on the use of sustainability-related terms 
in product naming and marketing.

Customer security
Information security 
We hold significant amounts of data 
relating to our customers, products, and 
business. We recognise that protecting 
this information is critical to the success 
of our business and the safeguarding of 
our customers. We adopt the principle 
of defence in depth to provide multiple 
layers of protection for critical information 
and systems; this ensures that there are 
multiple controls and processes ensuring 
protection is both robust and resilient. 
Our security processes are aligned with 
industry best practice including ISO 
27001 and the US National Institute of 
Standards and Technology Cyber Security 
Framework.

Information and Cyber Security threats 
are continually evolving. To enable our 
security teams to stay up to date we 
leverage external threat intelligence 
to understand who might be targeting 
the Company and our customers. This 
capability assesses the techniques and 
tactics used by attackers and helps ensure 
our controls are appropriate. We combine 
this capability with regular collaboration 
and sharing with industry groups and 
regulators to understand the threats 
across the sector. To ensure our security 
teams’ skills remain current with attacker 
techniques, we invest in regular training 
and development for staff working towards 
industry recognised qualifications.

We recognise that technology enabled 
crime can happen at any time of day 
and as such operates 24/7 monitoring 
provided by a Security Operations Centre. 
This capability monitors our systems 
and controls for any anomalies or 
alerts and ensures they are immediately 
investigated by security experts. Our 
products and platforms have security 
‘baked in’ by virtue of a Secure Software 
Development Lifecycle. This ensures that 
security is considered as part of every 
stage of technology deployment, from 
design and procurement through to 
implementation and maintenance. Our 
systems are regularly tested by accredited 
third-party Ethical Hackers who undertake 
Penetration Testing exercises to ensure 
our systems are resistant to attack. This, 
combined with a process of continuous 
review and testing, ensures that our 
controls are always improving to enhance 
the security of our critical systems  
and data.

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Responsible business

Strengthening our pay and  
benefits package
A full review of our pay and benefits 
offer was undertaken this year, 
against a backdrop of the rising 
cost of living and the external ‘war 
for talent’. Staff were engaged in 
the process to understand what is 
most important to them, with the 
key themes that emerged relating 
to planning for their financial future 
alongside wellbeing and work-life 
balance. 

We were pleased to introduce several 
enhancements to our package, 
effective from 1 October 2022:

1

2

3

4

5

We revised staff salaries, 
awarding an average pay 
increase of over 7%.

We introduced a new annual 
free share award for all 
employees through our Buy 
As You Earn scheme with 
awards worth up to £2,000 
issued every year, vesting over 
a three-year period. 

We increased our matched 
employer pension 
contribution levels.

We introduced a new health 
cash plan, supporting our 
people with everyday essential 
health-care costs. 

A number of wellbeing 
initiatives including increased 
holiday entitlements and 
enhanced paternity pay.

These changes ensure we reward 
our committed workforce and 
remain an attractive employer in 
a competitive market. Employee 
share ownership is embedded in our 
culture with 52% of our workforce 
owning shares or share options as at 
30 September 2022. We are pleased 
to be introducing a new permanent 
scheme which will mean our 
workforce continue to share in the 
long-term success of the Company. 

Staff events
Social activities form an important part of 
our culture, so it was pleasing to return 
to our programme of social activities and 
in-person events during the year to further 
enhance engagement. This included the 
return of monthly socials and our summer 
party to great success. Our leadership 
lunches have continued to be popular, 
providing an opportunity to learn more 
about our senior management team 
and their areas of the business. We also 
continued our ‘town hall’ talks hosted 
twice-yearly by our CEO. 

Talent management
The quality of our people is essential to 
drive the business forward and help us 
deliver further growth over the long term. 
Our aim, therefore, is to attract and retain 
talent across the business and provide 
them with opportunities for personal 
growth that will help us to deliver our 
goals and them to fulfil their potential.

We believe it is important for all our 
people to be given the opportunity to 
enhance and broaden their skills. We 
actively encourage our staff to invest in 
their personal growth, career, and future 
with AJ Bell through taking ownership 
of their own personal and professional 
development. Our in-house Learning 
and Development Team also provides 
extensive training and support to enable 
our staff to realise their potential. 

Building a robust talent pipeline for the 
future is key to delivering our growth 
strategy.

Embedding hybrid working
On 1 January 2022 we introduced our 
new hybrid working policy for staff. The 
policy was shaped by our ‘future of work’ 
project which we set up to find the right 
post-pandemic operating model for our 
business, when working arrangements 
were no longer impacted by COVID-
related restrictions. 

The policy provides our staff with a blend 
of working at home and working in the 
office, in a way that balances the needs of 
the business, their teams and themselves, 
as well as ensuring we retain our unique  
AJ Bell culture.

Employee Voice Forum
As the business continues to grow it’s 
important that the Board engages with 
colleagues regularly. Helena Morrissey was 
nominated as our director responsible for 
employee engagement with effect from 
the 2022 AGM and building on the success 
of the existing EVF, Helena relaunched 
the forum in 2022 to help open a more 
frequent dialogue between staff and  
the Board. 

The forum meets every two months 
and has discussed a variety of themes 
raised by staff, including diversity and 
inclusion, culture, communication, career 
development, pay and benefits, the cost  
of living and charitable activity. 

The forum provided input to the pay 
and benefits review and enhancements 
to the effectiveness of our staff intranet 
communications platform. The AJ Bell 
Exchange, our staff intranet, continues 
to be a valuable way to communicate 
with our staff, via daily business updates, 
staff feedback surveys and social news. 
Following suggestions by the forum, staff 
can now personalise content they want  
to see. 

Talent programmes
Our HR and Learning and Development 
Teams work closely with our people 
throughout the business, helping them 
to progress both professionally and 
personally at every stage of their career. 
Our apprenticeship employer provider 
status enables us to achieve this, by 
delivering a more bespoke, high-quality 
programme in-house by our qualified 
Learning and Development Team. This 
status is recognised by the Chartered 
Management Institute, Education Skills 
Fund Agency and Ofsted.

Our Talent Development Programme 
looks to develop staff identified as being 
potential future leaders and managers 
at AJ Bell. It enables those successfully 
completing the programme to obtain an 
approved management qualification and 
the opportunity to put the skills they have 
learned into practice to help further their 
career. We also run a Senior Management 
Talent Development Pathway which is 
specifically tailored to develop those 
high performing employees who wish to 
progress to Head of Department, Director 
and Executive level roles across the 
business.

We understand the importance of having 
robust and diverse succession plans in 
place and have enhanced our activity in 
this area to ensure that we understand 
the wider potential of all our talent across 
the business. Our Senior Management 

Talent Development Pathway has proved 
successful in supporting the development 
and progression of a number of individuals 
across the business, with promotions to 
Head of Department or Director achieved. 

We remain immensely proud of the 
talented people who work for us, and 
we are committed to developing and 
supporting them to achieve their potential. 
We were delighted therefore that 189 of 
our people were promoted internally last 
year, as well as 25 who secured internal 
secondments. We wish them all the best as 
they continue to grow and progress their 
career with us.

Internships
The six-week Investments internship 
is a great way for candidates to boost 
their career prospects after university, 
college or school. This year we welcomed 
six interns to the business and asked 
them to analyse investment portfolios 
in the context of adviser and customer 
behaviour. 

They were tasked with understanding the 
dynamics of the Managed Portfolio market 
and how retail customers think about 
investing in retirement. Working as a team, 
they were required to source, collate, 
analyse and report on a series of data 
sources, providing a report and making 
a presentation to the Investments Team 
within AJ Bell.

 Strategic report

 Governance

 Financial statements

 Other information

Apprenticeships
We continue to strengthen our 
award-winning apprenticeships 
that offer staff the chance to gain 
valuable experience in a fast-
growing company, whilst also 
working towards a professional or 
academic qualification. A total of 
22 apprentices joined the business 
in 2022 – our largest ever intake. It 
means that since launch six years 
ago 74 new apprentices have taken 
part in AJ Bell’s core Investment 
Operations Specialist and Digital 
Apprenticeship programmes.

With our Investment Operations 
Specialist apprenticeship programme 
learners gain a wide understanding 
of the business by rotating around 
teams in our Operations and 
Customer Services Departments 
over the course of their programme. 
They also study for the Chartered 
Institute of Securities & Investments’ 
Investment Operations Certificate.

Our Digital Apprenticeship 
Programme sees learners working in 
Technology Services. Over the course 
of their four-year programme they 
also study at Manchester Metropolitan 
University for a Digital Technology 
Solutions BSc with Honours.

Employer brand: AJ Bell #techHub
Our Technology Services campaign was centred on 
the creation of our #techHub employer brand and 
ran from December 2021 to April 2022. It garnered 
1.58 million impressions and the campaign has 
increased the awareness of AJ Bell as a tech 
employer. More people are now ‘warm’ to the brand 
which helps to make our roles more attractive in a 
competitive market.

Our technology reputation was further enhanced 
when our Chief Technology Officer presented 
at the international Atlassian Teams conference, 
sharing the technology journey AJ Bell has been 
on and giving our brand a truly global reach. 
Atlassian Teams is an annual tech forum attended 
by thousands of people from across 150 countries. 
To be asked to present at this event was recognition 
of the strength of our brand and helps put AJ Bell 
Tech on a global stage with some of the best and 
biggest Tech companies in the business.

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Responsible business

Diversity and inclusion
At AJ Bell, we value diversity and 
believe in building a culture that 
attracts, values and retains people 
from all backgrounds, regardless of 
age, caring responsibilities, disability, 
ethnicity, gender, religion or sexual 
orientation. We strive to promote an 
inclusive workforce where our people 
feel valued, respected as individuals, 
and empowered to flourish in their 
chosen career path.

Our commitment to diversity and 
inclusion is a continuous process.  
With the support of our chair, Helena 
Morrissey, who brings with her a 
wealth of experience in campaigning 
for diversity, we have developed a new 
diversity and inclusion framework to 
better understand diversity in the context 
of our business and the wider industry. 

Demographic 
diversity

Cognitive 
diversity

Our workforce 
is diverse and 
represents the 
society it serves.

s
e
v
i
t
c
e
b
O

j

We recognise, 
encourage and 
acknowledge 
diverse views and 
perspectives.

Our primary focus has been on senior 
management and the talent pipeline, 
although we are also looking more broadly 
at the wider workforce. The framework 
centres around four key components,  
with three overarching objectives. 

We will measure and report progress 
against each of our objectives to ensure 
we have a suitably diverse workforce and 
truly inclusive culture.

Demographic diversity
Our framework aims to recognise 
and acknowledge demographic 
diversity to maximise the benefits of a 
demographically diverse workforce. We 
seek to achieve this by focusing on both 
gender and ethnic diversity in our senior 
management team and wider workforce, 
with the target that our workforce 
demographic is representative of the 
society in which we operate.

We have set a number of five-year desired 
outcomes and interim milestones to 
measure progress against this target. 

The ethnic diversity of our wider workforce 
is representative of the society we operate 
in, and our percentage of employees from 
ethnic minorities is slightly higher than the 
UK average. We appreciate we have more 
progress to make with the diversity of our 
senior management population and are 
looking to address this through activities 
including targeted recruitment, talent 
programmes and succession planning.

Our most recent gender pay report, which 
we publish annually, details our approach 
to supporting a diverse and inclusive 
workplace.

We are pleased that our mean and 
median figures both improved in our most 
recent report, reflecting our continued 
commitment to gender-inclusive 
recruitment practices and our efforts to 
promote women into more senior roles 
and reward accordingly. 

Our mean bonus figure also improved, 
indicating the progress we are making 
in addressing the gender profile of our 
workforce, which in common with 
most financial service companies has 
traditionally seen a higher number of men 
in senior roles than women. 

We remain confident that men and women 
are paid equally for doing equivalent jobs 
across our business and we are pleased to 
see the continued progress we are making. 

Our recruitment is actively seeking to 
address the traditional imbalance of men 
working in financial services as well as in 
technology roles with targeted campaigns 
for women, including the use of gender 
decoders in adverts, and we are proud 
to have recruited a growing number of 
female tech apprentices into the business.

The development of our AJ Bell Tech 
employer brand campaign helps to ensure 
we can appeal to a diverse external 
technology community, and to promote 
tech careers at AJ Bell to young people 
and under-represented communities. 

These steps, together with other initiatives 
such as ensuring a balance of women 
and ethnically diverse participants on 
our internal development programmes 
for Team Leaders, Managers and Senior 
Managers, and providing opportunities for 
coaching and mentoring, mean we can be 
confident that we are continuing to build 
a strong diverse talent pipeline for more 
senior roles in the future.

Inclusive 
practices  
and policies

Inclusive 
leadership  
and behaviour

Our people policies and practices 
ensure we are an inclusive employer  
that values and enables diversity.

Total number of employees1

1,173

(2021: 1,065)

Our workforce as at  
30 September 2022

Gender

Board of Directors

Male

Female

67% (6)

33% (3)

Other senior management2

86% (19) 14% (3)

Total employees3

UK benchmark4

61% (721)

39% (452)

49% 51%

Ethnicity

Board of Directors

White

All other 
ethnic groups

Other senior management2

Total employees3

UK benchmark4

100% (9)

91% (20) 9%(2)

84% (779) 16% (152)

86%

14%

1.  Additional employee data is provided within note 7  

which shows the average position during the year.
2.  Other senior management is defined as an employee  

who has responsibility for planning, direction or controlling 
the activities of the Group, or a strategically significant  
part of the Group, other than the Board of Directors.
3.  Ethnicity data has not been disclosed by 21% of employees.
4.  Gender benchmark data is as per the UK (2021) census. 

Ethnicity data is as per the UK (2011) census, as the 2021 
ethnicity data has not yet been published by the ONS. 

Cognitive diversity
The framework also focuses on cognitive 
diversity; diversity of thought, with the aim 
to maximise the benefits that a cognitively 
diverse leadership team brings. We believe 
that diversity of thought can increase 
team performance, bringing together 
different perspectives to improve the way 
that challenges and opportunities are 
addressed.

Our approach to cognitive diversity 
reflects external research which suggests 
two components that underpin the 
potential for and realisation of diversity  
of thought:

•  Group composition: the inherent 

potential of individual group members 
to think differently from each other, 
which may be based on experiences, 
beliefs and the way they prefer to 
address problems.

•  Group culture: the attitudes, practices 
and group dynamics that influence 
whether individual group members 
are open to unreservedly sharing their 
thoughts and whether they actively 
attend to the perspectives of others.

During the year, we provided all managers 
with training to raise awareness and 
understanding of cognitive diversity, 
utilising the DiSC assessment model. We 
are also working with external providers to 
develop a cognitive diversity assessment 
and measurement process that will be 
used to monitor future progress. 

Inclusive practices and policies
We are committed to having fair policies 
and practices in place that value a diverse 
workforce and enable it to thrive. 

We are focused on ensuring diversity 
is reflected on our talent programmes, 
succession plans and promotions, and 
where there are any gaps we will take 
proactive steps to address these. We 
also ensure that diversity and inclusion is 
embedded across our existing HR policies, 
including the Diversity and Inclusion Policy 
contained within our Employee Handbook. 

To monitor the effectiveness and 
implementation of these policies, we 
review a range of data including external 
advocacy scores, employee engagement 
scores and feedback from our EVF. 

Inclusive leadership and behaviours
We recognise the importance of 
demonstrating inclusive behaviours from 
the top down to strengthen our inclusive 
culture, ensuring that senior management 
are strong advocates of the framework. 
We achieve this by providing training to 
managers to ensure that they understand 
the benefits of having an inclusive culture 
where diversity is valued and enabled, as 
well as setting appropriate objectives for all 
managers, principally focused on driving 
positive behaviours.

Promoting health and 
wellbeing
We were delighted to be short-listed for 
a Best Companies Wellbeing Award this 
year, a reflection of our commitment to 
support our employees with their physical, 
mental and financial health and wellbeing. 
We place a great deal of importance on 
the health and wellbeing of our staff, 
investing in a wide range of support that 
we continually review.

 Strategic report

 Governance

 Financial statements

 Other information

We provide free flu jabs for staff and an on-
site AJ Bell gym at our Manchester office 
with Personal Trainers who run daily group 
classes. Staff in our London and Bristol 
offices are provided with free local gym 
membership. Over 400 staff are registered 
on our gym app and we have doubled our 
active members in the year. In addition 
to daily classes, our on-site Personal 
Trainers provide a range of services 
including free private health checks for 
staff and numerous fitness-based initiatives 
throughout the year focused on providing 
nutritional and exercise-based education. 

Olympic gold medallist Georgia Taylor-
Brown visited our office in October 2021, 
giving staff the opportunity to hear first-
hand about her experiences as an elite 
athlete as well as the chance to join her in 
our on-site gym for an exercise class. Our 
ongoing sponsorship of the AJ Bell World 
Triathlon Series Leeds and the AJ Bell Tour 
of Britain also gave our staff the chance to 
get involved in these events. 

Our dedicated team of Wellbeing 
Ambassadors is available to support 
colleagues that are experiencing mental 
health issues and delivers regular 
workshops to all staff, focusing on 
mental health in the workplace. This is 
further complemented by our Employee 
Assistance Programme, which gives our 
people access to independent confidential 
advice and support should they need it.

Following staff feedback, we also hosted 
events focused on financial wellbeing, 
including a budgeting and financial 
wellbeing webinar, delivered by Money 
Charity, providing an opportunity for  
staff to learn about financial planning.  
We also hosted several mortgage lunch  
and learn sessions. 

Anti-bribery and corruption
We are committed to maintaining high 
legal, ethical and moral standards. This 
is evidenced by our guiding principles, 
which define our business and inform 
everything we do. We conduct all 
our business in an honest and ethical 
manner, and we have zero-tolerance of 
bribery and other corrupt activities. We 
are committed to acting professionally, 
fairly and with integrity in all business 
dealings and relationships.

AJ Bell maintains a number of policies and 
procedures to help guard against bribery 
and corruption. This includes an anti-
bribery and corruption policy, and policies 
and procedures on whistleblowing, fraud 
and anti-money laundering, market abuse 
and gifts and hospitality. 

All policy and guidance statements are 
available on our intranet and are updated 
periodically. Staff are also required to 
undertake mandatory training, including 
regular refresher training, to raise 
staff awareness and ensure they fully 
understand what is required of them. 

Human rights and  
modern slavery
AJ Bell has an important role to play in 
supporting human rights and we have 
policies and governance processes in 
place to mitigate risks. 

We have a zero-tolerance approach to 
slavery and human trafficking of any 
kind, and we are committed to acting 
ethically and with integrity in all our 
business dealings and relationships. 

We implement and enforce effective 
systems and controls to ensure modern 
slavery is not taking place. This approach 
applies to our own business, all persons 
working for us or on our behalf in any 
capacity, and to all our supply chains. 
In accordance with the Modern Slavery 
Act 2015 we publish our Modern Slavery 
statement on our website, and this sets 
out the steps that we have taken and  
our ongoing commitment to this 
important topic.

As part of our zero-tolerance approach, 
and to increase awareness of modern 
slavery and human trafficking, our Risk 
and Compliance, HR and Procurement 
staff are required to complete 
mandatory training. All other members 
of staff have the opportunity to enrol on 
the training voluntarily.

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Responsible business

Supporting our local communities

We ensure that our 
communities share in our 
business success and the 
passion of our people.

Charitable donations

£299,000

(FY21: £272,000)

Volunteered hours

456

(FY21: 231 hours)

Established the

At AJ Bell we have a strong social 
conscience and encourage our staff to 
give something back through charitable 
and voluntary activities. We are proud of 
the great work they do to give back to 
our local communities and support them 
through both paid time off for volunteering 
and our matched fundraising programme.

In February, as part of our Money Matters 
campaign, we joined forces with Smart 
Works, a UK registered charity that exists 
to give women the confidence they need 
to secure employment and change the 
trajectory of their lives. Smart Works has 
helped over 20,000 women and our 
partnership has one goal, to help more 
women achieve financial security. 

Staff took part in a 500-mile cycling 
challenge in March, coinciding with 
International Women’s Day, to fundraise 
for Smart Works. 15 staff made up three 
teams to take on the challenge, cycling a 
total of 1,436 miles in just one week. Staff 
also got the opportunity to take part in 
volunteering at the charity’s London and 
Manchester centres. This gave our people 
the chance to see the Smart Works service 
in action first-hand and help support 
those in need. In addition to Smart Works, 
our staff continued to use paid time off 
to volunteer at a range of local charities 
including Cash for Kids, FareShare and City 
of Trees, as well running internal events to 
raise funds to support a variety of charities.

In June, we celebrated Pride in AJ Bell, 
alongside Pride Month. We partnered with 
the LGBT Foundation to organise several 

events and educational sessions across a 
month-long campaign, to both raise funds 
and continue to highlight the importance 
of a highly inclusive culture that embraces 
diversity in all its forms.

We also continued to support our people 
to give blood. Donated blood is a lifeline 
in an emergency and for people who need 
long-term treatments. 

AJ Bell Trust
This year, the Group made its final annual 
donation to the AJ Bell Trust of £298,000. 
From 1 October 2022, the AJ Bell Trust 
and its activities are distinct from the 
charitable and community work of AJ Bell. 
The AJ Bell Trust is a registered charity of 
which Andy Bell and his wife Tracey Bell 
are trustees, together with two further 
independent trustees. The aim of the 
Trust is to help disadvantaged people to 
advance in life, with a particular focus on 
young people. It makes donations to a 
range of national and local causes, and 
also funds its own charitable initiatives. 
The main focus of the Trust during the year 
has been on its new partnership to support 
Stop.Breathe.Think. in the North West, 
which offers free and confidential mental 
health support to young people aged 21  
or under around the UK.

A corporate social responsibility initiative 
was introduced in 2019 with the intention 
of giving an additional contribution to 
the Trust through the donation of share 
options should a number of stretching 
targets be met by the Group. As at the year 
end, the performance condition targets 
for the first tranche of the initiative were 
not met (see note 24 of the Financial 
Statements for further information). As 
previously reported, the maximum award 
in respect of the year ended 30 September 
2022 was 831,256 share options with an 
exercise price of £4.20. At the time the 
scheme was set up, it was estimated that 
the maximum award over the three years 
would be worth circa £10 million. Andy 
made a commitment when the scheme 
was established that if the targets were 
not met, he would ensure the AJ Bell Trust 
did not lose out. As a result, Andy will 
make a charitable donation in the form of 
a transfer of AJ Bell shares for a value of 
circa one-third of the £10 million. This will 
have a huge impact on the charities which 
the Trust supports.

 Strategic report

 Governance

 Financial statements

 Other information

AJ Bell Futures Foundation

Building futures in our community 
To develop more deep-rooted, long-
term partnerships in our communities, 
we have established the AJ Bell 
Futures Foundation.

Introducing our partner charities
To select our first principal partner charities, we evaluated a number 
of potential organisations against the objectives and mission of the 
Foundation and sought input from our staff on which ones we  
should support.

We are pleased to be building on our existing relationship with Smart 
Works through the Foundation, as well as supporting the fantastic 
IntoUniversity to help young people realise their ambitions.

Mission
The core aim of the Foundation is to help 
people into a position where they can invest 
in their futures. Our activities will focus 
on supporting people who have faced 
significant life challenges to give them 
opportunities to improve their life chances 
and find a path to financial security.

We will work with charitable organisations 
to empower people to take control of their 
future, through initiatives focused on self-
advancement.

This supports the growing societal need for 
individuals to take personal responsibility for 
their financial future and is aligned to our 
purpose: we help people to invest.

IntoUniversity supports young people from the most persistently 
disadvantaged towns and cities in the UK, to build their capabilities 
and access the opportunities that can better their lives and help 
them contribute the fullness of their talents to wider society.

Each year, each IntoUniversity centre supports at least 1,000 
students aged 7-18, to help achieve their full potential regardless  
of their background or circumstance. 

Smart Works exists to give women the 
confidence they need to reach their full 
potential, secure employment, and change  
the trajectory of their lives. In the last year, 
Smart Works has helped over 5,000 women.

Our commitment
AJ Bell plc is committed to provide 0.5% 
of its PBT to the Foundation each year, to 
be distributed to selected charities and 
organisations that meet the objectives above.

Each woman is dressed for interview during an appointment with 
a Smart Works stylist and put through a workshop to help enhance 
skills for interview. 93% of clients leave feeling more confident about 
succeeding in their interview and 72% go on to get the job.

University of Salford partnership 
We continued to build our partnership with the University of Salford, 
supporting students completing an undergraduate computing 
degree. We provided real-world challenges for the university’s annual 
‘HackCamp’, a module where students collaborate to solve issues 
experienced in business. 

We also once again sponsored the ‘AJ Bell Technology Award’, 
awarded to the best performing students across the university’s 
computing degrees. The winners of the awards were invited to our 
Manchester office to meet our Technology Team and see first-hand 
the crucial role technology plays in our business. We are proud 
to sponsor these awards and to help build the next generation of 
technology talent in our local community. 

We have also been delighted to welcome a number of the university’s 
students to AJ Bell as new employees this year.

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Responsible business

Environmental awareness

At AJ Bell we recognise the 
importance of societal action to 
reduce global emissions and are 
committed to playing our part.

This year, we have produced our first set 
of TCFD aligned disclosures which has 
helped us to better understand the risks 
and opportunities that climate change 
poses to our business, as well as a more 
in-depth understanding of the impact we 
have on the environment, including our 
Scope 3 emissions. 

The impact of our operations on the 
environment is relatively small. We 
continued to seek to minimise waste 
and our impact on the environment as 
far as we can through sensible policies 
and initiatives and have committed to 
undertake a project to set operational net-
zero aligned targets in 2023.

In relation to our execution-only platform, 
our role is restricted to making different 
investment options and information 
available to customers, with the ultimate 
decision on responsible investing being in 
the hands of the customer. In relation to 
our AJ Bell Funds and MPS portfolios our 
role is similarly to respond to customer 
appetite whilst providing the option for 
them to prioritise responsible investing. 

Environmental initiatives 
We continue to keep energy efficiency 
across our offices under review, from 
lighting and water usage to investing in 
more efficient IT equipment and the use  
of video conferencing facilities. 

We implemented our new hybrid working 
model in the year. This model has reduced 
our total CO2e emissions, as a result of 
reduced employee commuting and office 
capacity requirements, whilst also taking 
into account the emissions generated by 
employees working from home.

Throughout the business we recycle 100% 
of our confidential waste. In addition, none 
of the waste from our Manchester head 
office goes to landfill, with waste sorted 
off-site in a waste recovery facility to  
be recycled or used to create refuse-
derived fuel.

We continue to make progress on our aim 
to reduce paper usage across our offices. 
Over the past few years we have reviewed 
the use of paper across our offices and 
have made several improvements to our 
own processes to reduce the reliance on 
paper, including our communications with 
customers and documentation associated 
with our advised platform. This year we 
completed our first paperless SIPP annual 
statement process, making statements 
more easily accessible to customers. 

Our local environment
We ran several initiatives focused on 
improving our local environment, giving 
our staff the chance to make a difference 
to the communities in which they live.

This year we launched a new partnership 
with City of Trees, a charity that plants 
trees and restores woodlands in Greater 
Manchester. Our donation allowed for 500 
trees to be planted by the charity and our 
staff were involved in multiple volunteering 
days which included a range of activities 
from tree planting to woodland 
management. 

Throughout May, our staff took to the 
streets and joined the #BigBagChallenge 
with Keep Britain Tidy, collecting 35 bags 
of litter around our local area.

To help reduce electronic waste and 
support the education of local children, 
our Technology Team refurbish and 
donate many of our old laptops and 
desktops to local primary schools and 
community organisations.

Carbon offsetting
We recognise that there is more that we 
can do to reduce our residual emissions. 
Alongside the adoption of initiatives to 
reduce our carbon emissions, we have 
again partnered with Carbon Footprint 
Limited to invest in overseas projects and 
offset our Scope 1 and 2 carbon emissions 
for 2021. We have chosen to support a 
wind power project in Tamil Nadu, India. 
The purpose of the project is to generate 
a clean form of electricity in a country 
where the electricity grid is dominated 
by fossil-fuel-based power plants. 
Through supporting this project, we have 
consequently obtained carbon neutral 
status for the third consecutive year.

 Strategic report

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 Other information

The Task Force on Climate-related 
Financial Disclosures (TCFD) 

Our approach
Climate change is one of the most 
significant global challenges we face 
today. It is a critical issue impacting all our 
stakeholders and wider society. At AJ Bell 
we recognise the importance of societal 
action to reduce global emissions and 
are committed to playing our part in the 
transition to a lower-carbon economy. 

We are pleased to present our first report 
on climate-related disclosures, aligned 
to the TCFD Recommendations and 
Recommended Disclosures. During the 
year, we have focused on embedding 
the recommendations into our internal 
governance, risk and reporting processes. 
We have increased our understanding of 
the climate-related risks and opportunities 
which could impact our business and 
stakeholders, as well as making significant 
progress in measuring our Scope 3 
emissions to better understand the  
impact we have on the environment. 

We recognise the need for continuous 
improvement: whilst we have made good 
progress in the year, we know more 
work is needed to build on what we have 
done so far to ensure we effectively 
integrate climate considerations into how 
we operate. We highlight in this report 
some areas where we want to make 
further progress, and where more work 
is required to fully comply with the TCFD 
Recommendations and Recommended 
Disclosures.

The report is structured around the 
four pillars of the TCFD framework: 
governance, strategy, risk management, 
and metrics and targets. Our disclosures 
have also been informed by the 
accompanying financial sector guidance as 
well as the TCFD’s other relevant guidance 
materials.

Governance

Strategy

Risk 
management

Metrics and 
targets

Climate-related data and 
methodological 
challenges
We have used climate-related data 
to monitor our exposure to identified 
climate-related risks and measure 
the climate-related metrics included 
within this report. This data has been 
supplied by multiple third-party 
providers as detailed in the report, 
and we have placed reliance on the 
accuracy of the data provided. 

We have experienced that there 
are currently gaps relating to the 
availability of data, and lack of 
industry alignment on scenario 
analysis and Scope 3 emission 
calculation methodologies, and 
expect future iterations of this 
report to build on our experience 
to strengthen metrics and 
methodologies. 

46

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 47

Responsible business 

TCFD compliance statement
As required by paragraph 8(a) of Listing Rule 9.8.6R, we set out in the table below our statement of compliance with the TCFD 
Recommendations and Recommended Disclosures. 

Where disclosures have been partially or fully omitted, we have detailed the reasons for not including such disclosures, the steps we are taking 
in order to be able to make those disclosures in the future, and the timeframe within which we expect to be able to make those disclosures.

Key: Disclosure level

Full

Partial

Omitted

e
c
n
a
n
r
e
v
o
G

y
g
e
t
a
r
t
S

t
n
e
m
e
g
a
n
a
m
k
s
i
R

s
t
e
g
r
a
t
d
n
a
s
c

i
r
t
e
M

TCFD recommendation

Status

Disclose the organisation’s governance around climate-related risks and opportunities.

a) Describe the Board’s oversight of climate-related 

risks and opportunities.

We have reported how the Board and its Committees oversee our 
climate-related risks and opportunities on page 49.

b) Describe management’s role in assessing and 

managing climate-related risks and opportunities.

We have reported management’s roles and responsibilities in 
assessing and managing climate-related risks on page 49.

Disclose the actual and potential impacts of climate-related risks and opportunities on the organisation’s businesses,  
strategy and financial planning where such information is material.

a) Describe the climate-related risks and 

opportunities the organisation has identified over 
the short, medium, and long term.

b) Describe the impact of climate-related risks and 
opportunities on the organisation’s businesses, 
strategy, and financial planning.

We have disclosed the climate-related risks identified over the short, 
medium, and long term on pages 49 and 50.

We have detailed the financial impact and our strategic response for 
each risk identified on page 50.

c) Describe the resilience of the organisation’s 
strategy, taking into consideration different 
climate-related scenarios, including a 2°C or lower 
scenario.

We have performed initial scenario analysis over our identified risks, 
details of which have been disclosed on page 50. During our first year 
the focus has been on qualitative analysis, which we will further build 
on in future TCFD reports to include quantitative analysis. 

Disclose how the organisation identifies, assesses, and manages climate-related risks.

a) Describe the organisation’s processes for 

identifying and assessing climate-related risks.

b) Describe the organisation’s processes for 

managing climate-related risks.

Our approach to the identification, assessment and management of 
climate-related risks is integrated into our Group Risk Management 
Framework, further details of which are disclosed in our Risk 
Management report on pages 58 to 61.

The Board agreed to the addition of an ESG risk appetite category and 
statement as disclosed on page 61. Climate-related risks, controls and 
Key Risk Indicators (KRIs) are mapped to the ESG risk appetite category 
and reviewed at the ESG working group, Risk Management Forum, 
Executive Risk Committee and Risk and Compliance Committee.

c) Describe how processes for identifying, assessing, 
and managing climate-related risks are integrated 
into the organisation’s overall risk management.

We have recognised an ESG-related principal risk and uncertainty, 
which includes climate-related risks. Further information is provided 
on page 65.

Disclose the metrics and targets used to assess and manage relevant climate-related risks and opportunities where such 
information is material.

a) Disclose the metrics used by the organisation to 
assess climate-related risks and opportunities in 
line with its strategy and risk management process.

b) Disclose Scope 1, Scope 2, and, if appropriate, 
Scope 3 greenhouse gas emissions, and the 
related risks.

c) Describe the targets used by the organisation to 
manage climate-related risks and opportunities 
and performance against targets.

We split our metrics by the impact of our operations and the impact  
of our investments. We have reported the metrics on pages 51 to 53.

We have disclosed our Operational Scope 1, 2 and 3 emissions on 
page 51. 

We have disclosed our AJ Bell Investments Scope 3 emissions for our 
Funds on page 53 and will seek to expand this to include our MPS 
portfolios in FY23 which has not been disclosed this year due to a lack 
of data availability. 

Our focus in FY22 has been on establishing our baseline Scope 3 
emissions. In FY23, we will undertake a project to set operational  
net-zero aligned targets and expect to comply with the recommended 
disclosures in our second TCFD report.

 Strategic report

 Governance

 Financial statements

 Other information

Governance
Board oversight of climate-related risks and opportunities
The Board is responsible for the conduct of our business and the development of its strategy, as well as promoting the long-term 
sustainable success of the business, this includes our strategy relating to climate-related risks and opportunities.

The Board has delegated specific powers, duties and decision-making responsibilities to its five main committees as set out in our 
Corporate Governance Report on pages 82 and 83. The Risk and Compliance Committee and Audit Committee have oversight 
responsibility for aspects of our approach to managing climate-related risks and opportunities, as set out below.

Board Committee

Responsibility

Activity in FY22

AJ Bell plc Board

Risk and 
Compliance 
Committee

Audit Committee

The Board is responsible for the conduct of our 
business and the development of its strategy, as well 
as promoting the long-term sustainable success of 
the business. This includes our strategy relating to 
climate-related risks and opportunities.

The Committee is responsible for ensuring 
that climate risk is effectively embedded in risk 
management frameworks and risk reporting and 
understanding how climate change poses a threat  
to the organisation.

The Committee is responsible for scrutinising 
climate-related financial information and disclosures, 
applying the same process and quality assurance 
methods as for financial information.

• Reviewed and approved the Group’s approach to TCFD compliance.
• Reviewed bi-annual management progress updates on our Responsible 

business strategy including TCFD. 

• Reviewed and approved the ESG risk appetite category.
• Review of progress embedding TCFD requirements.
• Review of climate-related risk assessments and scenario analysis.

• Reviewed the approach and methodology applied in the calculation  

of the Group’s Scope 3 emissions.

• Reviewed the Group’s first TCFD disclosures.

Further information on the activities of the Board 
and its Committees during the year is provided in the 
Governance section of this report from pages 68 to 129.

Climate governance is captured in our Responsible 
Business governance framework, as detailed on page 33. 

Management’s role in assessing and managing climate-related risks and opportunities
The CFO has the delegated authority from the Board to manage our ESG strategy, including our climate-related risks and opportunities. 
The CFO is supported by our cross-functional ESG working group for the consolidation of our approach and co-ordination of day-to-
day activities.

In addition to review from the ESG working group, the identified climate-related risks and opportunities were governed in line with our 
Risk Management Framework, which included review and challenge of climate-related risk assessments and scenario analysis by the Risk 
Management Forum and Executive Risk Committee ahead of being presented to the Risk and Compliance Committee. 

Relevant processes and responsibilities are embedded into our Finance, Risk and Operational functions. 

Strategy
Climate-related risks and opportunities
To ensure our strategy adequately responds to climate-related risks and opportunities, we have performed an assessment of our exposure 
to a range of climate-related risks and opportunities, including both the physical and transitional risks of climate change.

Physical risks are caused by changes in the climate and can be event driven (acute) through the increased frequency and severity of 
extreme weather events such as hurricanes or floods, or result from longer-term shifts in climate patterns (chronic) such as rising sea 
levels or chronic heat waves.

Transitional risks are caused by the adjustment towards a net-zero economy, which will involve significant changes to policy, technology, 
law and investor and consumer attitudes.

We assessed the risks and opportunities over the short term (five years), medium term (10 years) and long term (30 years).

To help inform the assessment of the identified climate-related risks and opportunities, we have considered their potential impacts under 
different transition pathways using climate scenario analysis. These scenarios are not predictions of climate-related outcomes but are 
used as hypothetical scenarios to aid our understanding of the impact that climate change could have on our business. 

We selected three scenarios based on those constructed by the Network for Greening the Financial System (NGFS). Many central banks, 
including the Bank of England, carry out assessments based on NGFS scenarios. We have intentionally selected three contrasting 
scenarios; one representing a smooth and orderly transition, one involving heightened transition risks due to a disorderly transition,  
and a third which incorporates more extreme physical risks due to a lack of climate-related policy.

Our climate scenario analysis has been primarily qualitative in nature. We view this as an iterative process and will look to build on our 
assessment in future years so that it can further inform our strategy and risk assessment.

48

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 49

 
 
 
Responsible business 

 Strategic report

 Governance

 Financial statements

 Other information

Scenario

Temperature rise

Description

Net Zero 2050

1.4°C

An ambitious scenario which limits global warming to 1.4°C. Climate policies are assumed to be introduced early 
on, gradually becoming more stringent.

Delayed Transition

1.6°C

This scenario assumes global emissions do not decrease until 2030. Climate policies are delayed leading to 
higher transition and physical risks than Net Zero 2050.

Current Policies

3°C+

A scenario of low ambition assuming only those climate policies currently implemented are made. Transition 
risks are not as high as a disorderly transition but there are severe physical risks.

We have summarised each of the climate-related risks identified below, including the potential impact of these risks and our strategic 
response. 

Our responses to the risks identified also present opportunities for the business. For example, by offering responsible investment 
solutions to our customers, we can reduce the risk of falling asset values impacting our revenue whilst also providing an opportunity  
to capitalise on changing consumer demand for these solutions. 

Key

Unlikely

Possible

Likely

Risk

Definition

Potential impact

Probability

Short 
term

Medium 
term

Long 
term

Strategic response

Metrics and targets
Our climate-related metrics focus on the impact our business activities have on the environment. We measure and report our impact in 
two distinct categories:

1.  The impact of our operations: this is the direct and indirect impact we have on the environment from our operations. We measure 

and report our key metrics being our Scope 1, 2 and 3 greenhouse gas emissions, excluding category 15 investments and our carbon 
intensity metrics per customer and employee.

2.  The impact of our investments: this is the impact we have on the environment through our AJ Bell Investments discretionary 

managed investment solutions. We measure and report the carbon footprint and weighted average carbon intensity (WACI) of our 
discretionary AUM. 

The impact of our operations
As a financial services business, our direct operational environmental impact is primarily from the emissions generated in running our 
three offices in Manchester, London and Bristol, and the indirect emissions generated in our supply chain.

We look to reduce waste where possible and minimise the environmental impact of our business and activities as far as we can through 
sensible policies and initiatives.

We have previously reported our Scope 1 and 2 emissions, being the direct emissions from the combustion of fuel in our office and 
the indirect emissions produced via the electricity we consume. This year, to gain a better understanding of our total impact on the 
environment we have also quantified our Scope 3 emissions, which include all other indirect emissions that occur in our value chain.

Reputational 
(Transition)

Market 
(Transition 
and physical)

The risk that customers 
are unhappy with the 
level of responsible 
investment options 
available on our platform, 
or the accuracy and 
completeness of product 
information.

The risk that customers 
or stakeholders perceive 
that our response 
to climate change is 
inadequate. 

The risk that climate 
change or the transition 
to a lower-carbon 
economy negatively 
impacts the global 
economy, and therefore 
the value of assets on our 
platform and in our range 
of managed investment 
solutions.

Customers direct capital 
to alternative platforms.

We experience reduced 
customer demand for our 
responsible products and 
potential litigation action.

1.4°C

1.6°C

3°C+

Assets with exposure 
to climate-related risks 
could face reductions 
in value, impacting 
customer returns and  
our fee revenues.

1.4°C

1.6°C

3°C+

Policy, 
legal and 
regulatory 
(Transition)

The risk that there 
is a need to comply 
with increasing legal, 
regulatory, and disclosure 
obligations.

Increased cost to the 
business to meet the 
requirements and/or 
restrictions to product 
offerings.

Chronic 
(Physical)

The risk of longer-term 
changes in climate 
patterns such as flooding, 
extreme weather and 
higher temperatures 
impacting our operations.

Increased cost to the 
business due to risk of 
flooding at our offices 
or reduced employee 
productivity.

1.4°C

1.6°C

3°C+

1.4°C

1.6°C

3°C+

•  We provide a wide range of sustainable 
investment options on our platform, 
including in our managed investment 
solutions.

•  We review our AJ Bell Investments 

responsible product literature to ensure  
it is accurate and transparent.

•  We are closely following regulatory 
developments regarding the FCA’s 
Sustainability Disclosure Requirements.
•  We embedded the TCFD recommendations, 
published our first TCFD report and are 
undertaking an operational net-zero 
target setting project in 2023.

•  We offer a diverse range of investments 
on our open-architecture platform, 
allowing our customers to diversify and 
respond to changing climate-related risks.

•  We provide Morningstar’s Sustainability 

Rating for funds available on our platform 
and continue to review how we can make 
climate-related information available.
•  AJ Bell Investments offers responsible 

investment solutions with an ESG specific 
mandate.

•  Our Risk and Compliance function 

conducts regular horizon scanning and 
reviews regulatory publications on an 
ongoing basis.

•  We seek to comply with all climate-related 

regulatory requirements.

•  Our hybrid working model provides 

operational resilience to the potential 
impact of flooding at our offices.

Our operational CO2e emissions
Emissions

Scope 1 and 2

Scope 1 

Scope 2 (location based)

Total Scope 1 and 2

Scope 3

1. Purchased good and services

2. Capital goods

3. Fuel and energy-related activities

5. Waste generated in operations

6. Business travel

7. Employee commuting & working from home

Total Scope 3

Total Scope 1, 2 and 3 

Intensity per FTE (Scope 1 and 2)

Intensity per customer (Scope 1,2 and 3)

Energy usage

Energy consumption in the UK

2022

2021

Tonnes of CO2e

237

128

365

286

142

428

Tonnes of CO2e
8,722

666

74

2

100

547

10,111

10,476

0.34

0.024

kWh

Data not 
available for 
2021

0.40

n/a

1,588,747

2,104,758

50

AJ Bell plc Annual Report and Financial Statements 2022

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Responsible business 

Methodology and boundary
The Greenhouse Gas (GHG) reporting period is aligned to the financial reporting year. The methodology used to calculate emissions 
is based on the financial consolidation approach, as defined in The Greenhouse Gas Protocol: A Corporate Accounting and Reporting 
Standard (Revised Edition).

The Group’s carbon footprint was calculated using an operational control approach. Under this approach, all entities and associated 
assets over which the Group has 100% operational control are included under the organisation’s Scope 1 and 2 emission categories. 

All other entities, over which the Group does not have 100% operational control, such as third-party processing sites and data centres, 
are included in the organisation’s Scope 3 emissions along with all other indirect emissions associated with the organisation.

We have chosen to report our operational Scope 1 and 2 emissions per FTE as our intensity measure, in line with prior periods. In 
addition, we have reported our operational Scope 1, 2 and 3 emissions intensity per customer, we have used this measure as our 
purchased goods and services represent over 80% of our total emissions and are primarily driven by serving the needs of our customers.

We have calculated our footprint using primary energy use data, where available, and converted this using the official UK Government 
conversion factors. For Scope 3 purchased goods and services, and capital goods, an Environmentally Extended Input Output database 
methodology was used to calculate the GHG footprint across total spend in the year. For employee commuting and working from home, 
we collected data from staff on their home working and travel arrangements and have combined this with publicly available data to 
estimate the emissions. We expect the accuracy of our footprint will get better each year as we revisit and refine the methodology and 
underlying dataset. 

Critical to good reporting is a well-defined reporting boundary which is consistently applied year on year. We have worked with 
environmental consultants, Avieco, to draw the boundary for our operational GHG emissions reporting. 

We considered the following Scope 3 categories to be out of the boundary of our reporting:

•  4. Upstream transportation and distribution – included in category 1, purchased goods and services.

•  8. Upstream leased assets – our leases consist of our offices and some computer and office equipment. The emissions generated 

from the use of these assets are included within our Scope 1 and 2 emissions.

•  9 – 14. Downstream categories – we do not produce and distribute physical goods or operate any franchises.

•  15. Investments – we have reported the impact of our discretionary managed investment solutions in the impact of our investments. 

Reviewing our impact
We were pleased to see a reduction in Scope 1 emissions in the year. Following a peak in gas consumption in FY21, we reviewed our 
energy consumption across our offices which enabled us to reduce the combustion of gas during off-peak office hours. We continually 
review electricity efficiency of appliances across the business and also saw a reduction in Scope 2 emissions. 

The most significant driver of our Scope 3 emissions relates to the goods and services purchased in our supply chain. We are reviewing 
how we can seek to reduce these emissions in the future, relative to the number of customers we serve, through proactive engagement 
with our supply chain.

The impact of our investments
We utilise the WACI and Carbon footprint as the key metrics for measuring the impact of our AJ Bell Investments Funds on the 
environment. We use these metrics as they represent our portfolio’s exposure to carbon-intensive companies.

WACI provides information on the level of Scope 1 and 2 emissions within our Funds per million $ of revenue that is generated by the 
underlying entities. 

Carbon footprint represents the share of Scope 1 and 2 emissions generated by underlying holdings per million $ that is invested in  
our Funds. 

Methodology and boundary
We have defined our methodology in line with the Partnership for Carbon Accounting Financials (PCAF), the global emissions standard 
for the financial industry as recommended by the TCFD supplemental guidance for asset managers.

Access to reliable climate-related data covering all underlying holdings is an industry-wide challenge. The fact that our AUM are invested 
in exchange-traded funds creates an additional layer of complexity. In calculating our footprint and WACI, we currently have some data 
gaps, such as relating to fixed income investments, and therefore have reported a coverage percentage which represents the proportion 
of total assets within our Funds for which we have sourced the required data, and which are therefore included within our calculation. 
We will seek to build on this first calculation in future years to increase this coverage percentage as we refine our methodology and 
access to data. 

We have placed reliance on the accuracy of data provided by MSCI for the purposes of the calculation. MSCI collect reported Scope 
1 and 2 emissions, and where not reported have methodologies in place to estimate those emissions. For our portfolio, 75% used 
reported emissions and 25% of holdings used MSCI estimates. Due to the volume of data, it is not practical to undertake an independent 
verification of this data.

Our investments’ CO2e emissions

Product

AJ Bell Funds

 Strategic report

 Governance

 Financial statements

 Other information

Carbon 
footprint

WACI

Coverage

Tonnes of 
CO2e per $m 
AUM

Tonnes of 
CO2e per $m 
revenue

% 
Total AUM

114

194

68%

The calculation is based on our asset allocation as at 30 September 2022. 

Our calculation has focused on our AJ Bell Funds, however AJ Bell Investments also offers discretionary portfolio management services 
through the Managed Portfolio Service proposition, which are not included in these calculations. The MPS consists of multi-asset 
portfolios which invest in products that collectively hold thousands of underlying holdings. This can present practical challenges in 
aggregating these underlying investments to portfolio level. 

Some MPS ranges carry inherent differences to the AJ Bell Funds, such as a focus on actively researched or ethical investments, which 
may contribute to variations in WACI and carbon footprint metrics. However, the MPS portfolios are constructed using the same 
overarching strategic asset allocation framework used by the AJ Bell Funds. In future years we will seek to widen the scope of these 
downstream emission calculations.

Target setting: An update on our approach to net-zero
We are committed to playing our part in a transition to a net-zero economy, aligned to the UK Government’s commitment to net-
zero by 2050. 

The impact of our operations
Our focus in FY22 has been on establishing our baseline Scope 3 emissions. In FY23, we will undertake a project to set operational 
net-zero aligned targets, developing a robust transition plan for our operations and associated short-term carbon reduction targets. 
We will look to align this to the Science Based Targets initiative where practical.

The impact of our investments
We will continue to monitor the development of net-zero standards for Financial Institutions, which currently lacks industry alignment.

Non-financial information statement
We aim to comply with all areas of the Non-Financial Reporting requirements contained within sections 414C and 414B of the 
Companies Act 2006. Information regarding non-financial matters is included throughout our Strategic Report and the following 
table summarises the policies and outcomes together with references to where further information can be found.

Reporting requirement

Some of our relevant policies and standards

Where to read more in this report about our impact

Pages

Environmental matters

•  Environmental Policy

Environmental awareness

Responsible employer

Employees

Social

Human rights

Anti-corruption  
and anti-bribery

•  Employee Handbook
•  Health and Safety Policy
•  Diversity and Inclusion Policy
•  Recruitment and Selection Policy
•  Whistleblowing Policy
•  Safeguarding Policy

•  Treating Customers Fairly
•  CSR Policy

•  Human Rights Policy
•  Modern Slavery Statement

•  Anti-Bribery and Corruption Policy
•  Anti-Money Laundering Policy
•  Gifts and Hospitality Policy
•  Market Abuse Policy

Supporting our local communities 

44-45

Human rights and modern slavery

Anti-bribery and corruption

Additional information

Business model

Where to read more in this report

Our business model

Principal risks and how they are managed

Principal risks and uncertainties 

Non-Financial KPIs

Key performance indicators

46-53

39-43

43

43

Pages

20-21

62-66

24-25

52

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 53

Financial review

Another year  
of growth

“ The advantages of our dual-channel model and 
diversified revenue streams continue to help us 
deliver strong returns for shareholders whilst 
simultaneously investing to deliver on our 
significant growth opportunity. 

In an uncertain market environment, we achieved 
another excellent set of financial results with 
revenue increasing by 12% to £163.8 million  
and PBT up 6% to £58.4 million.”

Peter Birch
CFO

Revenue

PBT

£163.8m
+12%

£58.4m
+6%

Overview
During a year in which macroeconomic 
uncertainty impacted market values and 
investor confidence, our dual-channel 
business model and diversified revenue 
streams have combined to enable us to 
deliver another year of sustainable growth. 
At the same time, we have been able to 
position ourselves to take advantage of 
the future growth opportunity by reducing 
certain charges to customers, developing 
our simplified propositions, and investing 
in our brand.

Our platform business delivered strong 
net AUA inflows of £5.8 billion (FY21: 
£7.0 billion) and customer growth of 16%  
in a challenging operating environment. 
Our ability to continue to grow at a good 
rate in these circumstances is testament  
to the quality of our propositions. 

We achieved another strong set of 
financial results with revenue increasing by 
12% to £163.8 million (FY21: £145.8 million) 
and PBT up 6% to £58.4 million (FY21: 
55.1 million). The nature of our business 
model means we continue to thrive in 
different macroeconomic conditions, 
enabling us to invest in delivering on our 
significant growth opportunity whilst 
providing strong returns for shareholders. 

 Strategic report

 Governance

 Financial statements

 Other information

Business performance
Customers
Customer numbers increased by 57,835 during the year to a total of 440,589 (FY21: 382,754). This growth has been driven by our 
platform propositions, with our advised and D2C propositions delivering growth of 15% and 16% respectively. In addition, our platform 
customer retention rate remained high at 95.5% (FY21: 95.0%).

Advised platform

D2C platform

Total platform

Non-platform

Total

Assets under administration
Year ended 30 September 2022

As at 1 October 2021

Inflows

Outflows

Net inflows/(outflows)

Market and other movements

As at 30 September 2022

Year ended 30 September 2021

As at 1 October 2020

Inflows

Outflows

Net inflows/(outflows)

Market and other movements

As at 30 September 2021

Year ended 
30 September 
2022
No.

Year ended 
30 September 
2021
No.

145,371

280,281

126,920

241,045

425,652

367,965

14,937

14,789

440,589

382,754

Advised platform 
£bn

D2C platform 
£bn

Total platform 
£bn

Non-platform 
£bn

45.8

6.2

(2.9)

3.3 

(4.3)

44.8

19.5

3.9

(1.4)

2.5

(2.7)

19.3

65.3

10.1

(4.3)

5.8

(7.0)

64.1

7.5

0.2

(2.2)

(2.0)

(0.4)

5.1

Advised platform 
£bn

D2C platform 
£bn

Total platform 
£bn

Non-platform 
£bn

36.3

6.3

(2.5)

3.8 

5.7

45.8

13.4

4.6

(1.4)

3.2

2.9

19.5

49.7

10.9

(3.9)

7.0

8.6

65.3

6.8

0.2

(0.8)

(0.6)

1.3

7.5

Total
 £bn

72.8

10.3

(6.5)

3.8

(7.4)

69.2

Total
 £bn

56.5

11.1

(4.7)

6.4

9.9

72.8

We continued to see strong AUA inflows, driven by our platform propositions. Gross inflows in the year were £10.3 billion (FY21: £11.1 billion). 

Total advised platform inflows were £6.2 billion (FY21: £6.3 billion). Our existing customer base continued to invest at a similar rate to the 
prior year, whilst average inflows from new customers were lower, impacted by a reduction in defined benefit pension inflows which are 
typically higher in value. 

Total D2C platform inflows were £3.9 billion (FY21: £4.6 billion). Whilst the rate of new customer growth slowed in the face of market 
headwinds, we continued to attract good quality business with increased average inflows per new customer. 

Outflows increased by £1.8 billion to £6.5 billion (FY21: £4.7 billion). Non-platform outflows of £2.2 billion reflect the final outflows in 
relation to the previously announced closure of our institutional stockbroking service. Outflows were also impacted by an exceptional 
bulk annuity purchase by an adviser firm which resulted in a one-off outflow of £0.2 billion from both advised platform AUA and AJ Bell 
Investments AUM. 

The uncertainty across global markets driven by high inflation, geopolitical uncertainty and the rising cost-of-living contributed to a  
£7.4 billion adverse market movement on asset values. This compares to favourable market movements of £9.9 billion last year, resulting 
in AUA closing down 5% at £69.2 billion (FY21: £72.8 billion). 

54

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Financial review

Assets under management
Our award-winning investment solutions continue to perform strongly and are highly valued by financial advisers, their clients and  
our retail customers. This is evidenced by strong underlying net inflows of £1.05 billion, an increase of 14% versus the prior year  
(FY21: £0.92 billion). Total AUM closed at £2.8 billion (FY21: £2.2 billion), representing a 27% increase in the year.

Advised 

D2C 

Non-platform

Total

Financial performance 
Revenue

Recurring fixed

Recurring ad valorem

Transactional

Total

Year ended 
30 September 
2022
£bn

Year ended 
30 September 
2021
£bn

1.7

1.0

0.1

2.8

1.3

0.8

0.1

2.2

Year ended 
30 September 
2022
£000

Year ended 
30 September 
2021
£000

29,787

102,184

31,876

28,598

77,955

39,273

163,847

145,826

Revenue increased by 12% to £163.8 million (FY21: £145.8 million).

Revenue from recurring fixed fees increased by 4% to £29.8 million (FY21: £28.6 million), primarily due to higher pension administration 
revenue from our advised platform customers.

Recurring ad valorem revenue grew by 31% to £102.2 million (FY21: £78.0 million). The key drivers of this growth were higher average 
platform AUA compared to the prior year, and an increase in the average interest rate earned on customer cash balances, as the Bank of 
England base rate increased from 0.10% to 2.25% over the year.

Revenue from transactional fees decreased by 19% to £31.9 million (FY21: £39.3 million). This decrease was due to lower dealing activity 
levels in the current year, impacted by lower investor confidence, and compares to the significantly elevated levels of activity seen in the 
first half of the prior year.

Our overall revenue margin increased by 0.4bps to 22.6bps (FY21: 22.2bps), reflecting the higher average interest rate earned on cash, 
partially offset by the reduced dealing activity. 

Administrative expenses

Distribution

Technology

Operational and support

Total

Administrative expenses increased by 17% to £104.9 million (FY21: £90.0 million). 

Year ended 
30 September 
2022
£000

Year ended 
30 September 
2021
£000

14,998

32,706

57,162

104,866

11,095

25,765

53,115

89,975

 Strategic report

 Governance

 Financial statements

 Other information

Operational and support costs increased by 8% to £57.2 million (FY21: £53.1 million) as the business continued to scale efficiently. The 
higher costs were driven by an increase in the average number of employees to support our continued growth, as well the acceleration 
of share-based payment charges relating to Andy Bell and Charles Galbraith’s Executive Incentive Plan (EIP) awards, following their 
departure from the business as good leavers at the end of September 2022. These increased costs were partially offset by expenses 
relating to the reduced customer dealing activity during the year.

Profitability and earnings
PBT increased by 6% to £58.4 million (FY21: £55.1 million) whilst PBT margin decreased to 35.6% (FY21: 37.8%). The lower margin versus 
the prior year reflects our planned investment in brand and technology to drive long-term growth.

The effective rate of tax for the year was 20.0% (FY21: 20.4%), slightly higher than the standard rate of UK Corporation Tax of 19.0%,  
as a result of disallowable charges relating to the Touch earn-out arrangement.

Basic earnings per share rose by 6% to 11.39p (FY21: 10.71p) in line with the increase to PBT. Diluted earnings per share (DEPS), which 
accounts for the dilutive impact of outstanding share awards, also increased by 6% to 11.35p (FY21: 10.67p).

Financial position
The Group’s balance sheet remains strong, with net assets totalling £133.4 million (FY21: £130.7 million) as at 30 September 2022 and  
a return on assets of 35% (FY21: 34%). 

Financial resources and regulatory capital position
Our financial resources are kept under continual review, incorporating comprehensive stress and scenario testing which is formally 
reviewed and agreed at least annually. 

Total shareholder funds

Less: unregulated business capital

Regulatory Group shareholder funds

Less: foreseeable dividends

Less: non-qualifying assets

Total qualifying capital resources

Less: capital requirement

Surplus capital

% of capital resource requirement held

Year ended 
30 September 
2022
£000

Year ended 
30 September 
2021
£000

133,394

130,708

(3,718)

(4,722)

129,676

125,986

(18,843)

(14,233)

96,600

(38,912)

(11,469)

75,605

(49,252)

(40,525)

47,348

196%

35,080

187%

We have continued to maintain a healthy surplus over our regulatory capital requirement throughout the year. The Investment Firm 
Prudential Regime (IFPR) came into effect on 1 January 2022, focusing prudential requirements on the potential harm the firm itself can 
pose to consumers and markets whilst introducing a basic liquidity requirement for all investment firms. 

We held a significant surplus over our basic liquid asset requirement during the year. Our year-end balance sheet included cash balances 
of £84.0 million (FY21: £94.0 million), with the reduction reflecting the higher dividends returned to shareholders in the year following 
the declaration of a special dividend in 2021. We operate a highly cash-generative business, with a short working-capital cycle that 
ensures profits are quickly converted into cash. We generated cash from operations of £57.2 million in the year at a cash conversion rate 
of 97%. 

Dividend
As noted in the CEO’s review on page 11, we adopt a progressive dividend policy and the Board has recommended a final dividend of 
4.59p per share (FY21: 4.50p per share), resulting in a total ordinary dividend of 7.37p (FY21: 6.96p) and equating to a dividend pay-out 
ratio of 65% of statutory profit after tax.

Distribution costs increased by 35% to £15.0 million (FY21: £11.1 million) as we continued to invest in our brand to help deliver long-term 
growth. We increased D2C marketing activity over a range of channels in the year, including for the launch of our new Dodl proposition. 
In February we launched a new national TV advertising campaign whilst once again sponsoring events such as the AJ Bell Tour of Britain 
and AJ Bell World Triathlon Leeds. The year-on-year increase is also partly reflective of lower than planned spend in the prior year when 
both advertising and sponsorship opportunities were impacted by COVID-19 restrictions. 

Peter Birch
Chief Financial Officer

30 November 2022

Technology costs increased by 27% to £32.7 million (FY21: £25.8 million). This increase was driven by an increase in headcount and our 
investment in the scalability and resilience of our platform, to support our continued growth, alongside the development of our new 
propositions, Dodl and Touch. 

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Risk management

Managing risks 
effectively

The Board is ultimately responsible for the Group’s risk 
management framework, but has delegated certain 
responsibilities to the Risk and Compliance Committee 
(R&CC), a sub-committee of the Board.

The Group operates the following governance structure which incorporates a three lines of defence 
approach to managing risks across the Group.

Risk management framework

Board of AJ Bell plc

Risk and Compliance Committee of AJ Bell plc

Audit Committee of AJ Bell plc

Executive Risk Committee

Risk Management Forum

2nd line of defence
In-house assurance function

3rd line of defence
Independent assurance 
protections

Risk and Compliance function

Internal Audit

1st line of defence
Policies and procedures, 
Quality Audit (QA) function

QA, Risk Register, Risk 
Identification, Risk Event 
Reporting, Team Meetings, 
Monthly Risk Forums

AJ Bell plc
Management policies, 
procedures and limits

Principal components of AJ Bell combined assurance framework

 Strategic report

 Governance

 Financial statements

 Other information

Risk appetite is integrated into the business via the Group’s business planning, capital 
planning and the risk management framework. These enable the Board to set the 
overarching parameters for the Group’s risk appetite and to monitor their performance. 
The process streams are illustrated below:

Risk process streams

Risk Appetite
Framework
Setting of objectives, budgets, 
targets and tolerances

Business 
Planning 
Processes
Targets and 
tolerances

Risk process 
streams

Risk 
Management 
Framework
Control Environment 
Assurance 
Framework

Capital Planning
Processes
Capital Allocation 
Capital Management

Risk appetite 
The Group defines its risk appetite as 
representing the amount and type of risk 
it is prepared to take in the context of 
its business model and in the course of 
achieving its strategic objectives.

The Group takes a measured and balanced 
approach to determining where to pursue 
risk in return for value, in accordance with 
the Group’s capability and capacity to 
identify, report and manage risks.

The Group expresses its risk appetite using 
the definitions below:

Appetite

Definition

Open
Risk 
Appetite

Cautious
Risk 
Appetite

Averse
Risk 
Appetite

Willing to undertake activities 
which may contribute to a 
higher degree of residual risk, 
where the Group has the 
capability and capacity to 
manage the risk, in pursuit of  
a high degree of reward and 
value for money aligned with 
strategic and commercial 
objectives.

A degree of risk is tolerated in 
selecting which activities to 
undertake to achieve key 
deliverables or initiatives, 
however only where the 
inherent risk is deemed 
measurable and controllable  
to a large extent. 

Avoidance of risk and 
uncertainty in achievement  
of key deliverables or initiatives 
is paramount, or activities 
undertaken will only be those 
considered to carry a very low 
level of residual risk.

The objective of the Group’s risk appetite 
framework is to ensure that the Board and 
senior management are properly engaged 
in agreeing and monitoring the Group’s 
appetite for risk and setting acceptable 
boundaries for business activities and 
behaviours. The Group’s high-level risk 
appetite statement provides a means of 
expressing senior management’s attitude 
to risk (a top-down process) which can 
then be communicated throughout the 
Group as part of promoting a risk aware 
culture (a bottom-up process). This in turn 
forms the basis of a framework for risk 
decision making and for the allocation of 
risk management resources, tolerances 
and capital where applicable.

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Risk management

Risk appetite categories and risk appetite statements
The Group’s risk management framework is based on a defined set of risk appetite categories. These are the high-level enterprise-wide 
risk categories the Group manages. Each risk appetite category has a defined risk appetite statement.

Risk Appetite Category

Appetite

Financial Crime

Averse

Risk Appetite Category

Appetite

Risk Appetite Statement

Strategic, Business  
or Market

Open (Strategic and Business)/
Cautious (Market)

Financial

Averse

Capital 

Cautious

Credit

Cautious

Liquidity

Cautious

Operational Risk  
(Overall)

Cautious

Regulatory, 
Compliance  
& Legal 

Averse

Conduct/Consumer 
Outcomes

Averse

Third-Party 
Management

Cautious

Change

Cautious

Technology

Open (Improvements) 
/Averse (Incidents)

The Group is Open to strategic and business risk within agreed tolerances in 
the pursuit of its strategic goals. The Group monitors and responds to any 
changes in the regulatory environment that may impact its strategy. The Group 
adopts a Cautious and controlled approach to managing its market risk.

The Group has an Averse risk appetite for financial loss caused by an 
ineffective internal financial control environment.

The Group adopts a Cautious and controlled approach to managing its capital 
risk. The Group’s risk appetite is to maintain its capital resources in excess of 
the Group’s capital resource requirement.

The Group adopts a Cautious and controlled approach to take credit risk in 
the pursuit of revenue or profit.

The Group adopts a Cautious and controlled approach to managing its liquidity 
risk. The Group’s liquidity risk appetite is to maintain its liquidity resources in 
excess of its liquidity resource requirement.

The Group adopts a Cautious approach to operational risks in the pursuit of 
its strategic goals, in order to minimise service disruption within agreed and 
measurable limits, deliver fair outcomes for customers and protect the 
brand’s reputation.

The Group has an Averse risk appetite for material breaches of regulations or 
law. It seeks to remain compliant with relevant regulatory and legislative 
requirements, to maintain an open and transparent regulatory relationship 
and to avoid adverse impact on its reputation.

The Group has an Averse risk appetite for poor customer outcomes and seeks 
to act at all times in the customer’s interests.

The Group has a Cautious risk appetite for third-party management. The Group 
seeks to prevent customer harm as a result of poor service from third-party 
suppliers or as a result of poorly managed third-party contracts.

The Group has a Cautious risk appetite relating to the timing of the delivery of 
Group improvement change. 

The Group has an Open risk appetite for improving its technology capabilities 
but has robust measures in place to prevent customer-visible technology 
incidents or incidents which cause delays for customers, breach our own 
internal standards or cause complaints. The Group has an Averse risk appetite 
for ageing technology that is unreliable, not secure, is resource-intensive  
to maintain and does not perform efficiently.

 Strategic report

 Governance

 Financial statements

 Other information

Risk Appetite Statement

The Group has an Averse risk appetite for financial crime activities. The Group 
is committed to fulfilling the legal and regulatory obligations with respect of 
financial crime risk through a risk-based approach to deter, detect, prevent 
and report: money laundering; terrorist financing; bribery; corruption; fraud; 
the facilitation of tax evasion; modern slavery; and human trafficking.

The Group has a Cautious risk appetite relating to manual processes whilst 
looking to minimise these through deploying appropriate controls and by 
further automation.

The Group has an Averse risk appetite for non-compliance with any of its 
people policies and procedures. 

The Group has an Averse risk appetite for operational resilience disruptions 
which cause intolerable harm to customers by ensuring that services are 
stable and resilient and operate to high levels of performance.

The Group has a Cautious risk appetite for ESG risks as an outcome of its 
chosen business activities and strategy. The Group aims to manage ESG risks 
effectively and to promote the success of the Company for the benefit of its 
members as a whole.

The Group has an Averse risk appetite for causing customer detriment as a 
result of information security incidents. The Group has an Averse risk appetite 
for data breaches which are likely to result in a high risk of adversely affecting 
individuals’ rights and freedoms.

Process

Cautious

People

Operational 
Resilience

Averse

Averse

Environmental, 
Social, Governance 
(ESG)

Cautious

Information Security  
& Data

Averse

Monitoring of risk appetite
The Group adopts both a quantitative and qualitative approach 
to measuring risks against its risk appetite. Where the Group 
has assessed that it faces a significant individual risk, it seeks to 
set appropriate individual quantitative tolerance levels. In cases 
where such risks have crystallised materially in the past, the Group 
performs a review of the amount and distribution of past losses, 
or uses other techniques, and sets an appropriate tolerance level 
in the context of the overall risk appetite. In order to monitor 
whether the risk appetite categories remain within risk appetite, 
KRIs are mapped to the risk appetite categories with tolerances 
aligned to risk appetite. The Risk Team collates the underlying 
KRIs mapped to the risk appetite categories and highlights any 
breaches of tolerances to the CRO and through onwards reporting 
to RMF, ERC, R&CC, ExCo and Board.

Amendments to risk appetite statements
The risk appetite statements are reviewed by RMF, ERC and 
R&CC and approved by the Board on an annual basis in line with 
the Internal Capital Adequacy and Risk Assessment (ICARA) and 
the Group Business Planning Process (BPP). Accordingly, the 
risk appetite is reviewed and updated in line with the Group’s 
evolving strategy, operating model, financial capacity, business 
opportunities, regulatory constraints and any other internal or 
external factors.

Risk identification and assessment of risks 
The Group adopts a top-down and a bottom-up approach to the 
identification of risks. The ExCo and the Board have identified 
the Principal Risks & Uncertainties (PR&U) that could impact the 
ability of the business to meet its strategic objectives, and these 
are reviewed, along with the Group’s risk appetite statements 
and supporting KRIs on an annual basis by the Risk governance 
committees and Board. Any amendments to risk appetite 
categories, PR&U, and underlying KRIs and tolerances outside of 
the annual review cycle, require approval by the R&CC. In addition, 
the Group maintains the Group risk register of bottom-up risks.

Risk reporting 
High-level risk reporting is included in the Group’s CRO report 
which is circulated to ERC and R&CC. This includes details of 
underlying KRIs mapped to the risk appetite categories and the 
PR&U, a summary of all the Group’s risks and controls, breaches, 
risk events and emerging risks. Similar, lower-level risk reporting  
is produced and reviewed at RMF and the relevant lower-level  
risk forums.

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Principal risks and uncertainties

The Board is committed to a continual process of improving and embedding 
the risk management framework within the Group. This ensures that the 
business identifies both existing and emerging risks and continues to develop 
appropriate mitigation strategies.

The Board believes that there are a number of potential risks to the Group that could hinder the successful implementation of its  
strategy. These risks may arise from internal and external events, acts and omissions. The Board is proactive in identifying, assessing  
and managing all risks facing the business, including the likelihood of each risk materialising in the short or longer term.

The Group has reviewed the impact of the war on Ukraine and concluded that whilst the level of inherent risk for some of the Group’s 
principal risks and uncertainties has increased, e.g., information security/cyber-attacks, the Group’s controls continue to mitigate this 
increase in risk. The Group will continue to monitor and respond to any new developments from the war in Ukraine that may impact  
the Group.

The principal risks and uncertainties facing the Group are detailed below, along with potential impacts and mitigating actions.

Risk

Potential impact

Mitigations

1. Strategic risk

Competitor or 
market risk

The risk that the Group 
fails to remain competitive 
in its peer group, due to 
lack of innovative products 
and services, increased 
competitor activity, 
regulatory expectations, and 
lack of marketing focus and 
spend to keep pace with 
competitors.

2. Operational risk

Regulatory, 
compliance  
and legal risk

The risk that the Group fails 
to comply with regulatory 
and legal standards.

•  Loss of competitive 

advantage, such that AUA 
and customer number 
targets are adversely 
impacted. This would 
have a negative impact on 
profitability.

•  Reputational damage as a 

result of underperformance 
and/or regulatory scrutiny.

The Group regularly reviews its products against competitors, in relation to 
pricing, functionality and service, and actively seeks to make enhancements 
where necessary to maintain or improve its competitive position in line with the 
Group’s strategic objectives.

The Group remains closely aligned with trade and industry bodies, and other 
policy makers across our market. The use of ongoing competitor analysis 
provides insight and an opportunity to adapt strategic direction in response  
to market conditions. 

•  Regulatory censure and/or 
fines, including fines from 
the FCA and ICO.

•  Related negative publicity 
could reduce customer 
confidence and affect 
ability to generate new 
inflows.

•  Poor conduct could 

have a negative impact 
on customer outcomes, 
impacting the Group’s 
ability to achieve strategic 
objectives.

The Group maintains a strong compliance culture geared towards positive 
customer outcomes and regulatory compliance. 

The Group performs regular horizon scanning to ensure all regulatory change is 
detected and highlighted to the Group for consideration. 

The Group maintains an open dialogue with the FCA and actively engages with 
them on relevant proposed regulatory change.

The Compliance function is responsible for ensuring all standards of the 
regulatory system are being met by the Group. This is achieved by implementing 
policies and procedures across the business, raising awareness and developing 
an effective control environment through providing comprehensive training. 
Where appropriate, the Compliance Monitoring Team conducts reviews to 
ensure a high standard of compliance has been embedded into the business. 

Risk

Potential impact

Mitigations

2. Operational risk continued

 Strategic report

 Governance

 Financial statements

 Other information

Information 
security  
and data risk 

The risk of a vulnerability in 
the Group’s infrastructure 
being exploited or user 
misuse that causes harm to 
service, data and/or an asset 
causing material business 
impact.

Data risk is defined as the 
risk of the Group failing 
to effectively govern, 
manage and control its data 
(including data processed  
by third-party suppliers).

Fraud and financial  
crime risk

The risk of failure to protect 
the Group and its customers 
from all aspects of fraud and 
financial crime (anti-money 
laundering and counter 
terrorist financing, market 
abuse, fraud, cyber-crime 
and the facilitation of  
tax evasion).

Third-party IT 
failure risk

The risk that a third-party 
provider materially fails 
to deliver the contracted 
services.

•  Related negative publicity 
could damage customer 
and market confidence in 
the business, affecting our 
ability to attract and retain 
customers.

•  Information security 

breaches could adversely 
impact individuals’ data 
rights and freedoms and 
could result in fines/
censure from regulators, 
such as the ICO and FCA.

The Group continually reviews its cyber security position to ensure that it 
protects the confidentiality, integrity and availability of its network and the data 
that it holds.

A defence in depth approach is in place with firewalls, web gateway, email 
gateway and anti-virus amongst the technologies deployed. Staff awareness is 
seen as being a key component of the layered defences, with regular updates, 
training and mock phishing exercises.

Our security readiness is subject to independent assessment by a penetration 
testing partner that considers both production systems and development 
activities. This is supplemented by running a programme of weekly vulnerability 
scans to identify configuration issues and assess the effectiveness of the 
software patching schedule.

The Group regularly assesses its maturity against an acknowledged security 
framework, which includes an ongoing programme of staff training and 
assessment through mock security exercises.

The Group monitors the adequacy of its data governance framework via the 
Data Steering Group. 

Extensive controls are in place to minimise the risk of financial crime. Policies 
and procedures include: mandatory financial crime training in anti-money 
laundering and counter terrorist financing, fraud, market abuse and the Criminal 
Finances Act for all employees to aid the detection, prevention and reporting 
of financial crime. The Group has an extensive recruitment process in place to 
screen potential employees. 

The Group actively maintains defences against a broad range of likely attacks 
by global actors, bringing together tools from well-known providers, external 
consultancy and internal expertise to create multiple layers of defence. The 
latter includes intelligence shared through participation in regulatory, industry 
and national cyber security networks. 

To mitigate the risk posed by third-party software suppliers, the Group conducts 
onboarding due diligence and monitors performance against documented 
service standards to ensure their continued commitment to service, financial 
stability and viability. Performance metrics are discussed monthly with 
documented actions for any identified improvements.

This is supplemented by attendance at formal user groups with other clients of 
the key suppliers, sharing experience and leveraging the strength of the user 
base. Where relevant and appropriate, annual financial due diligence on critical 
IT suppliers and on-site audits are also undertaken.

•  The Group may be 
adversely affected, 
including regulatory 
censure or enforcement, if 
we fail to mitigate the risk 
of being used to facilitate 
any form of financial crime. 
This includes money 
laundering and counter 
terrorist financing, market 
abuse, fraud, cyber-crime 
and the facilitation of  
tax evasion.

•  Potential customer 

detriment as customers are 
at risk of losing funds or 
personal data, which can 
subject them to further loss 
via other organisations.
•  Fraudulent activity leading 

to identity fraud and/or loss 
of customer holdings to 
fraudulent activity.

•  Loss of service from a 
third-party technology 
provider could have 
a negative impact on 
customer outcomes due 
to website unavailability, 
delays in receiving 
and/or processing 
customer transactions or 
interruptions to settlement 
and reconciliation 
processes.

•  Financial impact through 
increased operational 
losses.

•  Regulatory fine and/or 

censure.

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Principal risks and uncertainties

 Strategic report

 Governance

 Financial statements

 Other information

Risk

Potential impact

Mitigations

Risk

Potential impact

Mitigations

2. Operational risk continued

2. Operational risk continued

The Group continues to implement a programme of increasing annual 
investment in the technology platform. This is informed by recommendations 
that result from regular architectural reviews of applications and of the 
underpinning infrastructure and services. 

Daily monitoring routines provide oversight of performance and capacity.

Our rolling programme of both business continuity planning and testing, and 
single point of failure management, maintains our focus on the resilience of key 
systems in the event of an interruption to service.

Retail conflicts/ 
conduct risk

The risk that the fair 
treatment of customers is 
not central to the Group’s 
corporate culture.

•  Poor conduct could 

have a negative effect on 
customer outcomes.
•  Reputational damage 

resulting from poor levels 
of customer service.
•  Additional regulatory 

scrutiny and financial loss.

The Group’s customer focus is founded on our guiding principles, which 
drive the culture of the business and ensure customers remain at the heart of 
everything we do. Training on the importance and awareness of the delivery  
of good customer outcomes is provided to all staff on a regular basis.

The Group continues to focus on enhancements to its risk management 
framework, in relation to the identification, monitoring and mitigation of risks 
of poor customer outcomes, and to its product management process to reduce 
the potential for customer detriment. 

•  The reliance on evolving 
technology remains 
crucial to the Group’s 
effort to develop its 
services and enhance 
products. Prolonged 
underinvestment in 
technology will affect 
our ability to serve our 
customers and meet  
their needs.

•  Failing to deliver and 

manage a fit-for-purpose 
technology platform could 
have an adverse impact on 
customer outcomes and 
affect our ability to attract 
new customers.

•  IT failures may lead to 
financial or regulatory 
penalties, and reputational 
damage.

•  Failure to maintain or 

quickly recover operations 
could lead to intolerable 
harm to customers and  
the Group.

•  Operational resilience 

disruptions may lead to 
financial or regulatory 
penalties, and reputational 
damage.

IT system 
performance, 
capacity and  
resilience risk 

The risk that the design, 
implementation and 
management of applications, 
infrastructure and services 
fail to meet current 
and future business 
requirements.

Operational 
resilience risk

The risk that the Group 
does not have an adequate 
operational resilience 
framework to prevent, adapt 
to, respond to, recover from 
and learn from operational 
disruptions.

Operational 
capability risk

The risk that, due to 
unexpectedly high volumes 
and or levels of change 
activity, the Group is unable 
to process work within 
agreed service levels and/or 
to an acceptable quality for  
a sustained period. 

The Group has developed a comprehensive operational resilience framework, 
under the direction of the Operational Resilience Forum, a sub-committee of 
the Operational Committee.

The Group implemented the operational resilience regulatory requirements set 
out in the FCA policy statement (PS) 21/3 in March 2022, which are: 

•  Identify important business services.
•  Undertake core mapping.
•  Set impact tolerances.
•  Undertake scenario testing.
•  Board sign-off on a self-assessment.

•  A decline in the quality of 
work will have a financial 
impact through increased 
operational losses.
•  Unexpectedly high 

volumes coupled with staff 
recruitment and retention 
issues could lead to poor 
customer outcomes and 
reputational damage.

The Group focuses on increasing the effectiveness of its operational procedures 
and, through its business improvement function, aims to improve and automate 
more of its processes. This reduces the need for manual intervention and the 
potential for errors. 

There is an ongoing programme to train staff on multiple operational functions. 
Diversifying the workforce enables the business to deploy staff when high 
work volumes are experienced. Causes of increased volumes of work, for 
example competitor behaviour, are closely monitored in order to plan resource 
effectively. 

Financial control 
environment risk

The risk that the financial 
control environment is 
weak. This includes the 
risk of loss to the business, 
or its customers, because 
of either the actions of an 
associated third-party or the 
misconduct of an employee.

•  Reputational damage 

with regulators, leading 
to increased capital 
requirement.

•  Potential customer 

detriment resulting from 
inadequate protection of 
customer assets.

•  Increased expenditure 

in order to compensate 
customers for losses 
incurred.

The Group’s financial control and fraud prevention policies and procedures are 
designed to ensure that the risk of fraudulent access to customer or corporate 
accounts is minimised. 

Anti-fraud training is provided to all members of staff who act as first line of 
defence to facilitate early detection of potentially fraudulent activity.

Strong technology controls are in place to identify potential money laundering 
activity or market abuse.

All developments are assessed for potential poor customer outcomes, and 
mitigating actions are delivered alongside the developments as appropriate.

The business is currently implementing the requirements of the FCA’s new 
Consumer Duty, which further evidences how customers are at the centre of  
the business.

The Group has established an ESG Working Group to manage all ESG-related 
matters, including people and social-related matters, as well as the Group’s  
Task Force for Climate-related Financial Disclosures (TCFD). ESG-related 
strategic objectives are incorporated in the Group’s BPP process.

The Group is committed to creating an inclusive workplace and prioritising 
employee wellbeing, to establish an environment where all employees feel 
valued and supported. 

The Group has reviewed and strengthened its governance framework during 
FY22, with a refreshed governance framework. 

The Group has improved its recruitment processes to attract the best people 
possible to join the Group.

The Group undertakes a staff engagement survey at least annually and uses this 
feedback to address any areas for improvement to ensure staff engagement 
remains high. 

The Group conducts regular reviews of its employee benefits package to ensure 
it is competitive.

The Group operates a talent development programme.

The Group maintains robust Investment Governance arrangements for decision-
making in relation to the AJBI products and services. The performance of AJBI 
products and services are monitored on an ongoing basis for alignment with 
customer expectations and mandates, including through dedicated committees 
and by the independent 2nd line of defence Investment Risk function. 

Operational risks are reviewed and monitored through AJBI’s Department Risk 
Committee. Any trading undertaken on the AJ Bell Funds is subject to a number 
of internal controls to minimise the risk of any operational losses.

ESG risk

The risk that environmental, 
social and governance 
factors could negatively 
impact the Group, its 
customers, investors and  
the wider community.

People risk

The risk that the Group fails 
to attract, retain, develop 
and motivate employees 
who are aligned to the 
Group’s Guiding Principles.

Investment risk

Risk of failures surrounding 
the investment activities 
carried out by AJ Bell 
Investments (AJBI). The 
risks specific to the AJBI 
entity include operational, 
reputational and  
conduct risks.

•  Environmental, physical 

and transition risks 
resulting from climate 
change, which may 
impact the Group and our 
customers’ assets. 
•  Social risks, including 

employee wellbeing and 
diversity and inclusion.

•  Governance risks, including 

the risks related to the 
Group’s governance 
structures being 
ineffective, which could 
manifest in governance- 
related reputational and 
conduct risks. 

•  Difficulties in recruiting the 
right people to work for  
the Group. 

•  Existing employees who 
aren’t motivated, don’t 
perform well and may leave 
the Group.

•  Talented employees who 
are not appropriately 
developed and/or have 
limited opportunities to 
progress are likely to leave 
the Group.

•  Outflows or loss of assets 
under management as a 
result of underperformance 
or reputational damage.
•  Compensation required to 
cover operational losses, 
such as trading errors.

•  Potential customer 

detriment resulting from 
inadequate governance 
arrangements.

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Principal risks and uncertainties

Viability statement

Risk

Potential impact

Mitigations

3. Financial risk

Economic and 
capital markets 
fluctuation risk

The risk that a significant and 
prolonged capital market or 
economic downturn has an 
adverse effect on customer 
confidence, asset values and 
interest rates.

•  Adverse effect on customer 
transactional activity or ad 
valorem fees generated 
from assets under 
administration from which 
the Group derives revenue. 
Sensitivities for interest rate 
and market movements 
are shown in note 25 to 
the consolidated financial 
statements.

Counterparty  
credit risk

The risk of potential 
failure of clients, market 
counterparties or banks 
used by the Group to fulfil 
contractual obligations. 

•  Unintended market 

exposure.

•  Customer detriment.
•  Increased future capital 

requirements.

The Group’s products are targeted at UK residents. We do not do business 
in any other countries and have relatively few customers outside the UK. 
However, in the event that the economy falls back into a prolonged recession, 
this may impact contribution levels and confidence generally in the savings 
and investment markets. The Directors believe that the Group’s overall income 
levels and in particular the balance between the different types of assets and 
transactions from which that income is derived, provide a robust defensive 
position against a sustained economic downturn.

Revenue from retained interest income is derived from the pooling of customer 
cash balances. 

The Group has a variety of transactional and recurring revenue streams, some of 
which are monetary amounts while others are ad valorem. This mix of revenue 
types helps to limit the Group’s exposure to interest rate fluctuations and capital 
market fluctuations.

The Group’s credit risk extends principally to its financial assets, cash balances 
held with banks and trade and other receivables. The Group carries out initial 
and ongoing due diligence on the market counterparties and banks that it uses, 
and regularly monitors the level of exposure. 

The Group continues to diversify across a range of approved banking 
counterparties, reducing the concentration of credit risk as exposure is spread 
over a larger number of counterparties. The banks currently used by the Group 
are detailed in note 25 to the consolidated financial statements.

With regard to trade receivables, the Group has implemented procedures that 
require appropriate credit or alternative checks on potential customers before 
business is undertaken. This has minimised credit risk in this area.

The Group will maintain its existing strategy of diversification to ensure 
acceptable exposure across a wide range of well-capitalised banks with 
appropriate credit ratings. 

It will continue to regularly monitor its level of exposure and to assess the 
financial strength of its banking counterparties.

•  Reputational damage.
•  Potential customer 

detriment.
•  Financial loss.
•  Unable to meet obligations 

as they fall due.

The Group has robust systems and controls and monitors all legal entities to 
ensure they have sufficient funds to meet their liabilities as they fall due.

The Group continues to monitor trade settlement on both an intra-day and  
daily basis.

The Group continues to be a highly cash-generative business and maintains 
sufficient cash alongside standby banking facilities to fund its foreseeable 
trading requirements. 

Liquidity risk

The risk that the Group 
suffers significant settlement 
default or otherwise suffers 
major liquidity problems or 
issues of liquidity deficiency 
which severely impact on  
the Group’s reputation in  
the markets. 

The risk that the Group does 
not have available readily-
realisable financial resources 
to enable it to meet its 
obligations as they fall due 
or can only secure such 
resources at excessive cost.

In accordance with provision 31 of the 
UK Corporate Governance Code 2018, 
the Board has assessed the viability of the 
Group, considering a four-year period to 
September 2026. The Board considers a 
four-year horizon to be an appropriate 
period to assess the Group’s strategy 
and its capital requirements, considering 
the investment needs of the business 
and the potential risks that could impact 
the Group’s ability to meet its strategic 
objectives. 

This assessment has been made 
considering the Group’s financial position 
and regulatory capital and liquidity 
requirements in the context of its 
business model, strategy and four-year 
financial forecasts and in consideration 
of the principal risks and uncertainties, as 
detailed in the Strategic report on pages 62 
to 66. The principal risks and uncertainties 
are those that may adversely impact the 
Group based on its business model and 
strategy and are derived from both the 
Group’s business activities and the wider 
macroeconomic environment in which the 
Group operates but does not control. 

As an FCA-regulated entity, as part of 
its Internal Capital and Risk Assessment 
(ICARA) the Group is required to use stress 
testing of the business model and strategy 
to identify whether it holds sufficient own 
funds and liquid assets. Forward-looking 
hypothetical stress testing scenarios have 
been determined by considering potential 
macroeconomic and idiosyncratic events 
that would have a significant adverse 
impact on the Group’s ability to generate 
profits, and therefore maintain the existing 
levels of own funds and liquid assets, over 
the business planning period.

The Board-approved four-year financial 
forecast assumes the business continues 
to grow customer numbers and AUA 
through investment in our brand, product 
propositions, technology and people. 
Further Bank of England base rate interest 
rises are expected to combat the high 
levels of inflation in the UK, during the 
period of the financial forecasts it is 
assumed that the Bank of England base 
interest rate continues to increase and 
peaks during FY23, before falling back to 
2.50% in FY25. There are no significant 
market movements in underlying asset 
values based on the position at the point 
the projections were approved by the Board.

The Board has considered the potential 
impact of three stress test scenarios, which 
cumulatively represent a severe, remote 
but plausible scenario:

1)  Macroeconomic (Economic and capital 
markets fluctuation risk) – a significant 
reduction in equity market values, 
based on the 2008-09 global financial 
crisis. Asset values fall by 40% in year 1, 
recovering to 20% below the level they 
were prior to the fall in year 2, and 
remain flat in years 3 and 4.

2)  Macroeconomic (Economic and capital 

markets fluctuation risk) – Bank of 
England base interest rate reduced 
to 0.50% throughout the assessment 
period, leading to a lower interest rate 
retained on customer cash balances.

3)  Idiosyncratic (IT system performance, 

capacity and resilience risk, Third-party 
IT failure risk) – prolonged IT issues 
with key operating software suppliers 
cause significant damage to AJ Bell’s 
service and reputation; which results in 
a reduction in customers. Following year 
1 the Group incurs development and 
license costs to upgrade or replace key 
components of the platform software, 
with service levels and net inflows 
returning to normal in year 3.

The Strategic report was approved by the Board of Directors and signed on its behalf by:

Michael Summersgill
Chief Executive Officer

30 November 2022

 Strategic report

 Governance

 Financial statements

 Other information

The Board would consider raising prices as 
a possible management action that could 
be taken in the event that the modelled 
scenarios crystallise. The Board considers 
this approach reasonable in light of the 
industry-wide impact of the scenario, and 
the firm’s profitability and price positioning 
relative to its competitors.

The results have confirmed that the 
Group would be able to withstand the 
adverse financial impact of these three 
scenarios occurring simultaneously 
over the four-year assessment period. 
This assumes that dividends are paid in 
line with the recommendation made in 
the 30 September 2022 Annual Report 
and with the Group dividend policy on 
a forward-looking basis. During the 
period, the Group continues to retain 
surplus financial resources over and 
above its regulatory capital and liquidity 
requirements, with or without any 
management remediation actions.

The Group’s strategy and four-year 
financial forecasts were approved by the 
Board in September 2022. The Directors 
confirm that they have a reasonable 
expectation that the Group will be able 
to continue in operation and meet its 
liabilities as they fall due over the four-year 
period ending September 2026.

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 Strategic report

 Governance

 Financial statements

 Other information

Governance

70  Chair’s introduction
72  Board of directors
76  Executive Committee
78  Corporate Governance report
86  Nomination Committee report
90  Audit Committee report
96  Risk and Compliance Committee report
100  Directors’ Remuneration report
126  Directors’ report
129  Statement of Directors’ responsibilities

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Chair’s introduction

The Board also agreed with Andy that he will have the right to 
nominate a Non-Executive Director to represent his interests 
whilst he remains a significant shareholder. 

As a consequence of the Board not being able to agree our 
preferred role for Andy with the FCA, I considered it the right 
thing for me to step aside once a successor has been found, so a 
new Chair can take the Board forward. I did so with great regret, 
as I was looking forward to continuing to work with Michael and 
the wider AJ Bell team in the role of Chair. I will remain with the 
business in a consultancy role after I step down, when I will be 
focusing on Money Matters, AJ Bell’s initiative to encourage more 
women to think about investing, and also advising the Company 
on its diversity and inclusion strategy. 

In addition, we were also pleased to announce the external 
recruitment of Peter Birch as our new CFO, who joined the 
Board with effect from 1 July. Peter brings with him a wealth of 
experience from his time at Deloitte LLP, where he was a financial 
services audit and assurance partner. I would like to take this 
opportunity to formally welcome Peter to the Board. 

Following those changes, the Board comprised myself as 
Chair, four independent Non-Executive Directors and three 
Executive Directors, so we still have a clear majority of 
independent Directors. This also means that we have 37.5% 
female representation on the Board (33% at 30 September 
2022), which remains in line with the Hampton-Alexander 
Review recommendation. We are mindful that it is below the 
FCA requirement for at least 40% of the Board to be women, 
which applies to us for the first time during the current financial 
period. As a Board we also remain conscious of the benefits 
that wider diversity brings and that we do not have a member 
who is ethnically diverse, as required to meet the Parker Review 
recommendation for all FTSE 250 companies by the end of 2024. 
Further details of the action being taken to address those issues 
are set out in the Nomination Committee report on pages 86  
to 89.

During 2021 we made a number of changes to our governance 
structure at Board level with a view to ensuring that the right 
level of work was delegated to each Committee, so the Board 
could focus on key strategic issues. Following my appointment 
as Chair, I have built on those changes by making a number 
of further refinements, the purpose of which was to put more 
daylight between the responsibilities of the Board and executive 
management, and this included streamlining our annual business 
planning process. At executive level, led by the incoming CEO, 
Michael Summersgill, we have made a number of changes to our 
corporate governance structure. They included the replacement 
of our EMB, which had been enlarged the previous year, with 
an Executive Committee, and the establishment of a number of 
new sub-committees. The intention is to further strengthen our 
corporate governance framework by introducing an additional 
level of challenge and oversight at executive level. Further details 
of those changes are set out on pages 82 and 83.

At executive level, we were also pleased to announce the internal 
promotion of Kevin Doran to the role of Managing Director of our 
D2C proposition with effect from 1 October 2022 in succession 
to Charles Galbraith, who stepped down at the end of September 
2022. Kevin, who has been with us for five years as the Managing 
Director of our Investments proposition, has in-depth knowledge 
of our D2C proposition, so was ideally placed to take on that role. 
I would like to take this opportunity to thank Charles for the major 
contribution which he made during his time with the business and 
to congratulate Kevin on his promotion.

“ This has been a year of challenge and 
change as we continue to build out 
our corporate governance structure 
to support the ongoing growth of  
the business.”

Baroness Helena Morrissey DBE 
Chair

Dear shareholder

I am pleased to introduce our Corporate Governance report, 
which gives an overview of the governance structure and the 
oversight maintained by the Board during the financial year  
which ended on 30 September 2022.

Board, Committee and ExCo changes
The main change at Board level during the year was the 
announcement that Andy Bell, our CEO and a co-founder of the 
business, would step down as CEO and be replaced by Michael 
Summersgill, our Deputy CEO, with effect from 1 October 2022.  
I would like to take this opportunity to congratulate Michael, who 
has been a leading member of the executive team for a number of 
years, on his appointment. As a Board we believe him to be ideally 
placed to lead the executive team as they continue to drive the 
growth of the business.

The Board was keen for Andy to remain involved after he stepped 
down as CEO, so the business and its stakeholders could continue 
to benefit from his extensive knowledge and experience of the 
platform market. As initially announced, our preferred option was 
for Andy to remain on the Board in a non-executive role. However, 
after subsequent discussions with the FCA about the need for 
a clear distinction between the executive and non-executive 
roles in a regulated firm and the perceived risk to effective Board 
governance if a founder CEO with a significant shareholding 
remained on the Board after stepping down as CEO, Andy decided 
to also step down as a Director. During those discussions, the FCA 
indicated that their stance was no reflection on the fitness and 
propriety of the Company or Andy. We are pleased that Andy is still 
remaining with the business in a consultancy role, under which he 
will focus on helping to build the AJ Bell brand and continue to 
support AJ Bell’s campaigning efforts on behalf of retail investors 
and financial advisers. 

 Strategic report

 Governance

 Financial statements

 Other information

Our people
Following the lifting of the COVID restrictions, we were able to 
engage with our people once more during the year. This has 
provided us, and in particular the new Board members who  
joined during 2021, with invaluable insights into the operation  
and culture of the business. 

As part of that process, we reinvigorated our Employee Voice 
Forum in order to reinforce our positive culture and make it 
more inclusive. This included, with effect from May, increasing 
the number of meetings to six a year, inviting individuals to put 
themselves forward as participants, expanding the number of 
participants to 20, each of whom will serve an initial 12 months’ 
term, and the forum selecting future discussion topics. I chair 
the Employee Voice Forum meetings in my capacity as our 
nominated employee engagement director, and am supported 
by two other Non-Executive Directors, Margaret Hassall and 
Simon Turner, who also attend meetings. Topics discussed 
during the year included diversity and inclusion, pay and benefits, 
improving communications in the hybrid working environment, 
charitable initiatives to support those in our community who 
have been hardest hit by the cost of living crisis and learning and 
development. Following the meetings feedback was provided to 
the Board and ExCo. Details of any actions agreed to address the 
matters discussed are relayed to attendees at the next meeting of 
the forum, as well as to our wider workforce via our staff intranet.

The members of the Board and senior management team also 
attended two Talent Management networking events during the 
year at which a number of our people presented details of their 
roles in the business. 

Mindful of the impact of the cost of living pressures on our people 
and the increase in the level of staff turnover in the current  
labour market on our business, we initiated a full pay and benefits  
review during the year with a view to addressing both issues.  
This required us to consider the impact of our staff pay and 
benefits strategy on each of our different stakeholders. Further 
details of our considerations are set out on page 29.

Risk management and controls
Following a review of our internal audit function, we concluded 
that we were reaching the point where the size of the business 
was such that a fully outsourced service would no longer be 
appropriate. As a consequence, we approved the move to a co-
sourced internal audit model during FY23 and have since recruited 
a Head of Internal Audit, who joined the business on 21 November 
2022. Further details are set out in the Audit Committee report on 
pages 90 to 95.

Cyber security was also a key area of focus during the year with 
both the Board and Risk and Compliance Committee receiving 
updates on information security and cyber risk and consideration 
of how the business would respond to a cyber-attack. Further 
details are set out in the Risk and Compliance Committee report 
on pages 96 to 99. 

Environmental, social and governance (ESG) 
Another key area of focus during the year was the further 
embedment of ESG into our wider business strategy, with ESG 
at Board level now being led by our new CFO, Peter Birch. For 
the first time during 2022 we set ESG objectives for our senior 
management team and established both an ESG working group 
and Non-Executive Director ESG forum. The role of the former 
being to ensure our ESG-related strategic objectives are delivered 
and that ESG was fully embedded in our 2023 business planning 
process, and that of the latter being to facilitate more hands on 
Non-Executive Director oversight. 

The ESG working group has considered our approach to setting 
net-zero aligned targets, with a view to developing a plan for 
transitioning our operations and setting associated short-term 
carbon reduction targets during FY23.

Other activities in this area during the year included the 
establishment of new Charity and Diversity and Inclusion 
frameworks. We are, however, conscious of the need for us to  
do more in regards to diversity, including the cognitive aspects,  
so this will be an area of focus during the current financial year. 

I am also pleased to be able to report that we retained our 3-star 
Best Companies rating. 

Further details of all of the above are set out on pages 39 to 43.

For details on the outcome of the above work, and the ESG 
activities that we undertook during the year, please refer to  
pages 32 to 53 of the Strategic Report.

Our customers 
We made a number of targeted pricing changes across our 
platform propositions during the year, to reduce the cost to our 
customers and maintain our competitive position. Further details 
of how we did that are set out on pages 12 and 13.

We also expanded our product range with the successful launch 
of Dodl, our new app-only, simplified, low-cost investment 
proposition for D2C customers. This forms a key part of our 
ongoing growth strategy and is aimed at attracting the next 
generation of D2C customers, as well as current investors who are 
looking for simpler investment options. This reflected our focus 
on meeting the changing needs of one of our key stakeholders. 

Conclusion
I would like to thank all of our people for their hard work and the 
contribution they have made during the year, which has enabled 
us to continue to provide a high level of service to our customers 
and their advisers for the benefit of all of our stakeholders in what 
have been challenging macroeconomic times. 

I would also like to take this opportunity to thank Andy for the 
immense contribution he has made during his 27 years with the 
business and look forward to his ongoing contribution in his new 
role as a consultant.

Further details of how the Board has discharged its corporate 
governance responsibilities during the year are set out elsewhere 
in this report. 

Baroness Helena Morrissey DBE
Chair

30 November 2022

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Board of directors

Leading by 
example

N   Nomination Committee

A   Audit Committee

D   Disclosure Committee

R   Remuneration Committee

C   Risk and Compliance Committee

  Committee Chair

Board changes in 2022
With effect from the 2022 AGM, Baroness 
Helena Morrissey was appointed Chair 
of the Board, Evelyn Bourke as Senior 
Independent Director, and Margaret 
Hassall as Chair of the Remuneration 
Committee. In addition, Les Platts and 
Laura Carstensen stepped down from  
their roles on the Board at the AGM.

On 1 October 2021, Michael Summersgill 
was appointed Deputy Chief Executive 
Officer and Chief Financial Officer, 
and Roger Stott was appointed Chief 
Operating Officer. We were also delighted 
to welcome Peter Birch as Chief Financial 
Officer on 1 July 2022, joining us from 
Deloitte LLP. 

Michael was subsequently appointed as 
Chief Executive Officer on 1 October  
2022, following Andy Bell stepping  
down on 30 September 2022. Andy  
will continue to work with the business  
in a consultancy role.

 Strategic report

 Governance

 Financial statements

 Other information

N

C

D

D

Baroness Helena Morrissey 
DBE
Chair
Appointed: July 2021

Skills and expertise:
Helena is currently a director of Diversity 
Project (IM) CIC, a charitable cross-
company initiative which champions a 
more inclusive culture within the savings 
and investment profession. 

In her non-executive career to date Helena 
was previously Lead Non-Executive 
Director for the Foreign, Commonwealth 
and Development Office, reporting to the 
Foreign Secretary and a Non-Executive 
Director at St James’s Place plc. 

Previously Helena during her executive 
career was Head of Personal Investing at 
Legal & General Investment Management 
and prior to that was Chief Executive at 
Newton Investment Management for 
15 years. 

In 2010 Helena founded the 30% Club 
and has played a leading role in improving 
diversity on the boards of ‘UK plc’.

Other appointments:
• Member of the House of Lords

• Chair of Diversity Project (IM) CIC

• McKinsey Investment Office 

• Eton College Fellow and Chair of the 

investment committee 

• The Lady Garden charity Trustee

Michael Summersgill
Chief Executive Officer
Appointed: October 2022

Peter Birch
Chief Financial Officer
Appointed: July 2022

Roger Stott
Chief Operating Officer
Appointed: October 2021

Skills and expertise:
As Chief Financial Officer, Peter 
has responsibility for the financial 
management of the business and for 
leading engagement with the Group’s  
key shareholders.

Peter joined AJ Bell in July 2022 from 
Deloitte LLP (“Deloitte”) where he was 
a financial services audit and assurance 
partner. Peter joined Deloitte in 1999 and 
qualified as a chartered accountant in 
2002. He became a partner in 2011 and 
was the lead audit partner for several large 
listed financial services organisations. He 
also led Deloitte’s financial services audit 
and assurance practice in the regions from 
2017 to 2021. 

Peter studied History at the University of 
Durham and is a Fellow of the Institute  
of Chartered Accountants of England  
and Wales.

Skills and expertise:
Michael has played an integral role in AJ 
Bell’s successful growth since joining the 
Board in 2011. He brings clear strategic 
leadership and has a deep understanding 
of the Company’s business model and 
operations.

Michael joined AJ Bell in 2007 and 
was appointed as CFO in 2011. His role 
broadened from 2014 onwards, when 
he began to take on responsibility for 
the Group’s operational functions. In 
his time as CFO Michael led a number 
of key change initiatives, helping to 
develop AJ Bell into one of the UK’s 
leading investment platform businesses. 
Michael became Deputy CEO in 2021, a 
role in which he focused on developing 
the Group’s strategy and organisational 
structure. He was appointed as CEO in 
October 2022.

Michael studied Economics at the 
University of Sheffield, completed the 
Transition to General Management 
programme at INSEAD and is a Fellow  
of the Association of Chartered Certified 
Accountants.

Skills and expertise:
Roger joined AJ Bell in July 2008, having 
qualified as a Chartered Accountant with 
KPMG in 1990 and then moved on to hold 
a number of senior in-house finance roles. 

Roger has extensive experience within 
the financial services sector as a result of 
having specialised in retail stockbroking for 
over 20 years with a number of firms. 

During his time at AJ Bell he has held 
a wide range of roles, including Group 
Finance Director and Chief Risk Officer.

He was appointed to his current role as 
Chief Operating Officer in October 2021. 
This includes responsibility for maintaining 
the excellence and resilience of AJ Bell’s 
operations incorporating Customer 
Services, Operations and HR together 
with delivery of related key projects and 
resolution of technical issues in support  
of the Group’s strategy.

He is also responsible for the management 
of AJ Bell’s white label third-party SIPP 
relationships. 

He brings an in-depth knowledge of the 
financial and operational activities of the 
business and its risk management and 
related governance practices.

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Board of directors

A

C

N

A

D

R

N

A

N

R

R

C

Margaret Hassall
Non-Executive Director
Appointed: September 2021

Skills and expertise:
Margaret is an experienced Non-Executive 
Director in the financial services industry 
and brings a broad range of experience 
developed across different industry 
sectors, including financial services, 
manufacturing and utilities. 

Margaret spent seven years working 
for Deloitte as a consultant and led the 
financial services consulting business  
for Charteris. 

Margaret has also been engaged as Chief 
Operations Officer or Chief Information 
Officer for divisions within some of the 
world’s largest banks, including Bank of 
America Merrill Lynch, Barclays and Royal 
Bank of Scotland, and is a former Non-
Executive Director of FTSE 250 listed  
One Saving Bank (OSB) plc and AIM  
listed Nucleus Financial Group plc. 

Other appointments:
• Non-Executive Director of Tandem Bank 

Limited and Tandem Money Limited

• Non-Executive Director of Phoenix life 

companies

Evelyn Bourke
Non-Executive Director and Senior 
Independent Director
Appointed: July 2021

Eamonn Flanagan
Non-Executive Director
Appointed: March 2018

Skills and expertise:
Eamonn is a Fellow of the Institute and 
Faculty of Actuaries, having qualified 
at Royal Insurance before moving to a 
leading investment bank where he was 
latterly appointed Director and Head of 
European Insurance. He then co-founded 
Shore Capital Markets, a well-respected 
investment bank, where he was appointed 
as Director.

As an analyst, Eamonn gained 
considerable experience analysing 
the business and financial models of 
companies across financial services. 
This period provided Eamonn with the 
opportunity to observe how financial 
services companies responded to changes 
in regulation, market conditions and 
strategic focus whilst also delivering  
strong customer outcomes.

This experience has proven to be 
invaluable in his role as Non-Executive 
Director of AJ Bell, since he joined the 
Board in March 2018, and in his roles as 
Chair of both the Audit Committee and  
the Disclosure Committee.

Other appointments:
• Non-Executive Director of Randall  
& Quilter Insurance Holdings Ltd

• Non-Executive Director of Chesnara plc, 

Movestic Livforsakring AB and Non-
Executive Chair of Movestic Kapital AB 

Skills and expertise:
Evelyn is a Fellow of the Institute and 
Faculty of Actuaries and has an MBA from 
London Business School. Before beginning 
her non-executive career, Evelyn was 
Bupa’s Group Chief Executive Officer  
from 2016 to 2020, having been the  
Chief Financial Officer of Bupa since 2012. 

Evelyn has held several other previous 
senior roles, including Chief Commercial 
Officer at Friends Life UK’s Heritage 
division and Chief Financial Officer  
at Friends Provident.

Other appointments:
• Non-Executive Director of Marks and 
Spencer Group, and Chair of the Audit 
Committee

• Non-Executive Director of Bank of 

Ireland Group plc, and Chair of Audit 
Committee

• Non-Executive Director of Admiral 

Group plc, and Chair of Remuneration 
Committee

• Trustee of The Ireland Fund of  

Great Britain

N   Nomination Committee

A   Audit Committee

D   Disclosure Committee

R   Remuneration Committee

C   Risk and Compliance Committee

  Committee Chair

Simon Turner
Non-Executive Director
Appointed: July 2014

Skills and expertise:
Simon has impressive broad experience, 
initially as a senior executive and, 
subsequently, for 18 years as a  
Non-Executive Director. 

In his executive career, Simon was the 
Managing Director of Philips Consumer 
Electronics in the UK and group Managing 
Director at Dixons Retail for over ten years 
with wide responsibility in the UK and 
Europe. These roles have given him strong 
insights into process change resulting in, 
not just lower costs, but a much-improved 
customer experience, and given him a 
passion for improving customer service. 

As a Non-Executive Director, he has 
previously served on the boards of 
Yorkshire Building Society, where he 
chaired the Remuneration Committee, and 
Allied Irish Bank UK, where he was Deputy 
Chair of the Risk Committee. Simon also 
served on the Audit Committee of both 
boards. This gave him strong insights 
into all governance issues within the 
financial services sector. Although not a 
risk specialist by training, Simon has strong 
insights into risk and risk governance. 

He has also served on the boards of 
several international internet businesses 
which has added to his knowledge of 
both online and traditional marketing and 
customer communications. 

This, combined with his extensive 
management experience, means that 
Simon contributes widely to AJ Bell, with  
a particular focus on digital marketing,  
IT change and strategy.

Other appointments:
• Trustee of Cambridge Dial A Ride Ltd

 Strategic report

 Governance

 Financial statements

 Other information

Andy Bell
Consultant
Chief Executive Officer until  
30 September 2022

Skills and expertise:
Andy co-founded AJ Bell in 1995, after 
spending a number of years working 
within the financial services sector. Having 
graduated from Nottingham University 
in 1987 with a first-class degree in 
Mathematics, he qualified as a Fellow of 
the Institute of Actuaries in 1993 and has 
built AJ Bell into one of the UK’s largest 
online investment platforms.

Andy’s early career shaped his thinking 
about the importance of developing 
propositions that truly meet customer 
needs, spending much of his time working 
closely with customers and their financial 
advisers. 

Andy stepped down as Chief Executive 
Officer on 30 September 2022 and has 
moved into the role of Consultant. In his 
new role he will continue to be actively 
involved in evaluating future market 
developments, lobbying and promoting 
the AJ Bell brand. 

A defining feature of Andy’s tenure as 
Chief Executive Officer was a focus on 
ensuring that AJ Bell’s primary purpose, 
vision and culture were engrained in the 
business. Andy believes that a strong and 
effective governance framework is one 
of the most important foundations on 
which to successfully grow a business. This 
approach to governance has stood the test 
of time as AJ Bell has grown from being 
a small enterprise to a FTSE 250 listed 
company. 

Andy wrote The DIY Investor, which is now 
in its third edition, and set up a charitable 
trust, the AJ Bell Trust, in 2011.

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Executive Committee

The management expertise and experience of each of the members of the 
Executive Committee, other than the Chief Executive Officer, Chief Financial 
Officer and Chief Operating Officer, is set out below:

 Strategic report

 Governance

 Financial statements

 Other information

Billy Mackay
Managing Director, Advised

Kevin Doran
Managing Director, Direct to Consumer 
and AJ Bell Investments

Mo Tagari
Chief Technology Officer

Karen Goodman
Chief Risk Officer

Christopher Bruce Robinson
Group Legal Services Director and 
Company Secretary

Liz Carrington
HR Director

Billy worked for another major platform 
provider before joining AJ Bell in June 
2008. He has been involved in financial 
services for over 35 years in a variety of 
marketing and distribution roles. Billy 
is responsible for AJ Bell Investcentre’s 
development roadmap, marketing, 
distribution, and adviser service 
proposition and for the development and 
distribution of AJ Bell Custody Solutions. 
He is also responsible for AJ Bell’s 
Platinum SIPP and SSAS products.

A great believer in lifelong learning he is 
always looking for new ways to challenge 
our strategy and approach to the 
distribution of our advised propositions. 
He has also led the development and 
evolution of our industry leading adviser 
conference and seminar framework.

With more than 25 years' of investment 
platform experience, he brings a deep 
understanding of the UK advised platform 
market and plays a key hands-on role in 
developing and maintaining key adviser 
relationships.

With over 20 years’ experience in the 
investment industry, Kevin has spent 
the majority of his career in the private 
banking and asset management sectors, 
undertaking roles in fund management 
and product development before being 
appointed as Chief Investment Officer at 
a large UK private bank and then Head of 
Strategy & Research for a major European 
investment bank.

Joining AJ Bell in 2017, Kevin took on 
the role as Managing Director at AJ Bell 
Investments, leading the team responsible 
for the asset management proposition and 
working closely with both of the Group’s 
platform propositions in the process, 
including as project sponsor for the launch 
of Dodl.

In 2022, Kevin was appointed Managing 
Director of the D2C operations at AJ Bell, 
including AJ Bell Media. Citing access to 
capital markets as the greatest source of 
social mobility after education, he has a 
passion and desire to help people invest.

Mo has 20 years of global industry 
experience, predominantly within large 
investment banks in London, Mumbai, 
Hong Kong and Singapore.

Mo brings hands-on and in-depth 
technical experience within the financial 
services sector including building and 
sustaining large, global, diverse teams 
driving digital, engineering and cultural 
transformation across multiple business 
lines. 

Mo started his career in Cambridge at 
EMBL-EBI, leveraging his BSc in Genetics 
and MSc in Software Engineering. Mo 
moved into financial services in 2004 
at Morgan Stanley London, building out 
platforms for a global operations user 
base within Prime Brokerage which led 
to opportunities in Mumbai and Hong 
Kong where he built out and managed 
the Securities Lending platform. He 
subsequently moved to Singapore as 
the APAC Head of Equity Finance and 
Synthetics IT at Barclays Capital, before 
returning to Hong Kong as the Head 
of APAC Prime Brokerage Technology. 
Immediately prior to joining AJ Bell, 
Mo served as Asia CTO for Wealth 
Management at JP Morgan Hong Kong.

Executive Committee changes in 2022
Billy Mackay, Liz Carrington and Kevin Doran were all appointed to the Executive 
Committee on 1 October 2021.

Charles Galbraith stepped down from his role as Managing Director, Direct to 
Consumer on 30 September 2022. Kevin Doran subsequently became Managing 
Director, Direct to Consumer and AJ Bell Investments on 1 October 2022.

Karen is an experienced financial services 
leader, with diverse and varied experience 
of establishing and developing second and 
third line of defence activities. 

Karen’s comprehensive knowledge of the 
financial services regulatory environment 
was initially gained through Financial 
Services Authority roles in conduct risk, 
retail banking related thematic projects, 
and the relationship supervision of a 
portfolio of investment management firms. 

This was then complemented by time 
spent leading a regulatory assurance 
team at PwC in Manchester, where 
she supported organisations to mature 
and develop their compliance and risk 
capabilities. 

More recently, Karen has spent five years at 
Yorkshire Building Society, initially as Head 
of the Compliance Monitoring function 
and then as Director of Compliance, 
roles which included holding the money 
laundering reporting and data protection 
officer responsibilities.

Karen is focused on engaging and 
influencing key stakeholders, to maintain a 
customer centric outlook which provides 
the best outcomes for both customers and 
the business

Bruce joined AJ Bell in October 2012 
as Group Legal Services Director and 
Company Secretary, having previously 
acted as one of AJ Bell’s external legal 
advisers for around 10 years. Before joining 
AJ Bell, Bruce spent 20 years in private 
practice as a corporate and commercial 
lawyer, initially with Mace & Jones, and 
then following their merger in 2011,  
with Weightmans LLP. 

Bruce specialised in private company 
mergers and acquisitions, group 
reorganisations, joint ventures, share 
option schemes and shareholder, 
investment and collaboration agreements. 
During his time in private practice Bruce 
developed a broad range of corporate and 
commercial legal knowledge, including 
company law and constitutions, as well 
as specific knowledge of the corporate 
and commercial aspects of the AJ Bell 
business. This included advising on the 
reorganisation of the business which 
resulted in the establishment of what is 
now AJ Bell plc as the holding company 
of the Group in 2004, the acquisition of 
AJ Bell Securities Limited in 2007 and the 
establishment of the Group’s initial share 
incentive schemes. 

Whilst at AJ Bell he has developed a more 
in-depth knowledge of the business, 
including its internal corporate governance 
structures, so is well placed to advise the 
Board on governance related matters.

Liz is a senior HR professional with over 20 
years of generalist HR experience working 
within the financial services sector.

Liz is responsible for the development 
and delivery of the HR strategy covering 
the full employee lifecycle including 
recruitment and selection, performance 
and management, pay and benefits, 
employee engagement and retention  
and employer brand and culture.

Liz supports the Remuneration Committee 
in ensuring that wider workforce 
remuneration and related policies are 
aligned with our culture and that these 
are taken into account when determining 
executive remuneration.

Having worked at AJ Bell for over 20 years 
within HR, Liz has been instrumental in the 
development and implementation of all HR 
policies and practices. These have evolved 
over time to support the Company’s 
culture and to help strengthen levels of 
staff engagement whilst also ensuring 
compliance with current employment  
law and governance requirements.

Liz has been the internal HR lead for a 
number of significant business projects, 
including supporting with the Company’s 
IPO project and the development of a 
new remuneration policy for executives, 
in compliance with the Corporate 
Governance Code. 

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Corporate Governance report

Compliance with the UK 
Corporate Governance Code

I am pleased to report that, having considered the 
provisions of the UK Corporate Governance Code 2018 (the 
‘UK Code’), the Board is satisfied that we have complied with 
the UK Code throughout the financial period which ended 
on 30 September 2022, except as a consequence of my 
predecessor, Les Platts, having remained in office for more 
than nine years from the date of first appointment to the 
Board until he stepped down at the 2022 AGM. Since that 
time, we have been fully compliant. 

The UK Corporate Governance Code 2018 is available on 
the Financial Reporting Council website at frc.org.uk. Details 
of how we have applied the main principles of the UK Code 
and further information can be found as follows.

Board leadership and  
Company purpose
Information on the Company’s Board and Senior 
Leadership Team, an overview of the work 
undertaken to promote the long-term success of 
the Company and how the Board has considered 
stakeholders’ interests.

For more see pages 78 to 81

Division of responsibilities
Information on the governance framework of  
the Group.

For more see pages 82 to 83

Composition, succession  
and evaluation
Overview of the composition of the Board and 
evaluation process together with the report from 
the Nomination Committee on its work during the 
year on Board and Senior Executive composition 
and succession planning.

For more see page 84

Audit, risk and internal control
Overview of the framework for oversight of the 
Group’s financial reporting and risk management 
and internal controls together with the reports from 
the Audit Committee and Risk and Compliance 
Committee on the work undertaken during the year.

For more see page 85

Remuneration
Report from the Remuneration Committee on 
overseeing the Group’s remuneration policies and 
practices, performance outcomes and Annual 
Report on Remuneration.

For more see page 85

Board leadership and Company purpose
An effective Board
The role of the Board is to provide effective and entrepreneurial 
leadership of the Group for the purposes of promoting long-term 
sustainable success, generating value for shareholders  
and contributing to wider society.

The Board is responsible for leading and controlling the Group 
and has overall authority for the management and conduct of 
AJ Bell’s business, strategy and development. The Board is also 
responsible for ensuring the maintenance of a robust system 
of internal controls and risk management (including financial, 
operational and compliance controls) and for reviewing the overall 
effectiveness of the systems in place, as well as for the approval of 
any changes to the capital, corporate and management structure 
of the Group. The Board is collectively responsible to shareholders 
for protecting their interests and promoting the long-term 
sustainable success of the business.

At the heart of our business is a clear and succinct purpose: 
we help people to invest. We want to make investing as easy 
as possible for our customers and their advisers to enable 
our customers to realise their financial goals. The underlying 
values of our business are set out in our guiding principles, 
which inform everything we do. Our strategic drivers are the 
critical components that determine the success of our strategy. 
They are: sustainable growth, excellent customer experience, 
scalable technology solutions, financial security and regulatory 
compliance, and strong employer brand and culture. Our purpose, 
guiding principles and strategy all define and shape our culture.

The Board reviews strategy annually during a dedicated business 
planning process with a view to promoting the long-term success 
of the Group. This year we made a number of changes to our 
business planning process to delineate more clearly between the 
roles of the Board and the executive management team, which 
resulted in a more focused but streamlined process. During the 
course of the business planning process, the Board reviewed 
our purpose and guiding principles in order to satisfy itself that 
they remain aligned with our culture and our stakeholders to 
ensure they remained current and relevant to our business. The 
conclusion reached was that no material changes should be made 
this year.

To monitor our culture on an ongoing basis, we introduced 
a culture dashboard in 2020, which identified the core 
characteristics of our culture and created a benchmark for the 
purpose of enabling the Board to monitor future changes. The 
dashboard, which was presented to the Board twice this year, was 
further refined during the year. This included the incorporation 
of metrics for monitoring the impact on our culture of hybrid 
working, Trustpilot scores and feedback from customers, 
additional assurance measures and changing the comparators 
for our employer advocacy metric to competitors in the local 
recruitment market.

The Board oversees the setting of objectives for the members of 
the ExCo which are aligned with the Group’s high-level strategy 
and long-term vision and monitors progress with their delivery 
at Board meetings during the course of the year. This year for the 
first time we set ESG-related objectives.

 Strategic report

 Governance

 Financial statements

 Other information

Member

Helena Morrissey

Evelyn Bourke

Role

Chair

Senior Independent 
Director

Eamonn Flanagan

Non-Executive Director

Margaret Hassall

Non-Executive Director

Simon Turner

Non-Executive Director

Andy Bell

Chief Executive Officer

Michael Summersgill Deputy Chief Executive 

Roger Stott

Peter Birch1

Les Platts2

Laura Carstensen2

Officer

Chief Operating Officer

Chief Financial Officer

Chair

Senior Independent 
Director

Eligible 
meetings

Attended 
meetings

16

16

16

16

16

16

16

16

6

6

6

16

16

15

16

15

15

16

16

6

5

6

1.  Peter Birch joined the Board on 1 July 2022.
2.  Les Platts and Laura Carstensen both stepped down from the Board at the conclusion 

of the 2022 AGM on 26 January 2022.

All other significant commitments and potential conflicts of 
interest which a Director may have are required to be disclosed 
both before appointment and on an ongoing basis, and 
arrangements are put in place, as and when it is considered 
appropriate, to manage conflicts, including any which result from 
significant shareholdings. Any additional external appointments 
require prior approval. During the year the Nomination Committee 
approved new external non-executive appointments for Eamonn 
Flanagan (one), Evelyn Bourke (one) and Helena Morrissey (two) 
none of which were considered to be significant in terms of 
commitment or shareholding. Helena Morrissey also stepped 
down from one other role during the year.

Except as stated in note 28 of this report, no Director has, or has 
had, any material interest in any contract or arrangement with the 
Group during the year. 

The Group maintains what the Board considers to be appropriate 
insurance cover in respect of legal action against the Directors.

The Board has delegated responsibility for the oversight of 
whistleblowing to the Risk and Compliance Committee, with 
the Chair of the committee, Simon Turner, being our designated 
whistleblowing director. Details of the related oversight 
arrangements are set out in the Committee’s report on page 98. 
The Group’s anti-bribery and corruption and modern slavery 
policies were both reviewed during the year.

There are certain powers and financial limits sitting alongside 
those powers, which are reserved to the Board because their 
exercise is considered to be of overriding importance and 
significance to the Group. Those reserved powers, details of 
which are set out on the website at ajbell.co.uk, are reviewed 
each year by the Board. No changes were made to the reserved 
powers this year.

Although a wide range of the Board’s powers and authorities are 
delegated to the CEO, the Board retains ultimate responsibility and 
authority for their exercise. Each member of the Board acts in a 
way which they consider to be in the best long-term interests of 
the Group and in compliance with their duties under sections  
170 to 177 of the Companies Act 2006.

All of the members of the Board are expected to attend all 
meetings of the Board, the Board Committees on which they 
serve and the AGM, either in person or remotely. If any member 
of the Board is not able to attend a meeting, they are given 
the opportunity to provide feedback on the matters under 
consideration via the chair of the relevant body in advance of 
the meeting. They are also expected to devote such time to the 
affairs of the Group as is necessary to enable them to perform 
their duties as Directors. The Company Secretary attends all 
meetings as secretary to the Board. Other members of the senior 
management team, external advisers and industry experts are 
also invited to attend Board meetings to present items of business 
and provide insights into strategic issues and relationships. This 
also affords the Board the opportunity to both give and receive 
stakeholder feedback directly.

The Board had nine scheduled meetings this year, plus two 
dedicated business planning meetings. The Board arranges 
additional meetings as and when required, which resulted in 
seven more meetings being held this year to consider additional 
business, including CEO succession. For further details, of the 
role of the Board in the approval of the CEO succession planning 
process, please refer to pages 86 and 87.

This year we made a number of changes to the way in which the 
Board operates in order to delineate more clearly between the 
roles of the Board and the executive management team. This 
included the reallocation of certain activities between the Board 
and the ExCo and a corresponding reduction in the number of 
scheduled Board meetings to six for the current financial period.

This year, following the end of COVID-related restrictions, the 
Chair and the Non-Executive Directors could again spend time 
on-site meeting with management and other employees. This 
included the reinvigoration of our Employee Voice Forum, 
attending two knowledge sharing/networking events, our 
annual managers’ day, lunchtime briefings and other staff social 
events and sitting in on some day-to-day business meetings. 
These activities provide the Board with valuable insights into 
the operation and culture of the business and this has a positive 
impact on the quality of discussions at Board meetings and 
decision-making generally. 

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Corporate Governance report

Key Board activities

Strategy
• Oversight of annual business planning process.

• Approval of the strategy for FY23.

• Consideration of current and future technology 

initiatives.

• Review and approval of the product propositions 

for AJ Bell.

• Analysis of recent developments in the advised and 
D2C platform markets and oversight of the launch 
of Dodl.

Performance
• Approval of final and interim dividend payments in 

accordance with the Group’s dividend policy.

• Review and approval of revisions to the Group’s 

financial controls policy.

• Review of the information provided in the monthly 
business review report in order to place greater 
emphasis on the information required by the Board.

• Oversight of financial performance against the 

budget and market expectations.

• Quarterly reviews of performance against forecast.

Risk management
• Approval of the Group’s risk framework and appetite.

• Review and approval of the Group Risk 

Management Policy.

• Challenge and approval of the Group’s ICARA.

• Receipt and review of CASS reports.

• Training provided by external firms on corporate 

governance, the macroeconomic outlook, 
cybersecurity and takeover code compliance. 

• Oversight of compliance with the FCA’s  

new operational resilience requirements by  
31 March 2022.

• Initial consideration of the new Consumer Duty.

Culture and Governance
• CEO succession.

• Delegation of additional responsibilities to the 
Board’s Committees and embedment of the 
changes made in their membership in 2021.

• Oversight of the implementation of the actions 

from the 2021 external Board evaluation.

• Internal 2022 evaluation of the Board and its 

Committees. 

• Engagement with staff via our Employee Voice 

Forum and employee survey.

• Bi-annual review and refinement of our culture 

dashboard.

• Annual review of our diversity policy.

• Annual review of anti-bribery and corruption policy 

and modern slavery statement.

Our stakeholder groups
The Board has identified four key stakeholder groups:

s

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O

share h o l d

Our
Our
Our
stakeholder
stakeholder
stakeholder
stakeholder
stakeholder
groups
groups
groups
groups

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a

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h

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d

t

h

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ers

Our
th

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a

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s

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Relations with stakeholders
Our business strategy document, which is reviewed by the 
Board each year as part of the annual business planning 
process, identifies our key stakeholders with whom the business 
endeavours to engage so the Board is aware of their views and can 
take them into account as part of its decision-making processes. 

The Board recognises the importance and benefits of engaging 
with shareholders and other stakeholders and has a strong history 
of doing so. This year, following the ending of COVID-related 
restrictions, the Board has once again been able to engage with its 
stakeholders in more traditional ways. Our key stakeholders and 
the principal engagement activities undertaken by, or on behalf of, 
the Board during the year are set out within the Strategic report on 
pages 26 to 27.

Workforce engagement
We reinvigorated our Employee Voice Forum during the year in 
order to reinforce our positive culture and make it more inclusive. 
The forum, which is chaired by our Chair, Helena Morrissey, in 
her capacity as our nominated employee engagement director, 
now meets six times a year, with 20 participants and the forum 
selecting the discussion topics. Topics discussed during the year 
included diversity and inclusion, pay and benefits, improving 
communications in the hybrid working environment, charitable 
initiatives to support those in our community who have been 
hardest hit by the cost-of-living crisis and learning  
and development.

 Strategic report

 Governance

 Financial statements

 Other information

An overview of our investor relations programme is detailed 
below. As noted, in addition to the formal IR programme, 
the management team engages with analysts and investors 
throughout the course of the year.

The Company’s website has a dedicated investor relations section 
which includes details of AJ Bell’s investment case, along with 
the Annual Report and Accounts, historical financial reports and 
presentations, regulatory announcements, financial calendar, 
analyst consensus and other important shareholder information.

Calendar of events in FY22

• Full-year trading update announced.

• Chair and Chair Designate meeting with key 

institutional shareholders.

• Annual results announced.

1
Q

• CEO and Deputy CEO annual results Q&A video  

on website.

• Investor roadshow and analyst presentations, both 

in-person and virtually.

• Annual Report published.

• Q1 trading update announced.

• Engagement with shareholders and proxy advisers 

prior to AGM.

2
Q

• Physical AGM with shareholders attending in person 
and being able to ask questions remotely in advance 
and directly during the meeting.

• Post-AGM engagement with institutional 

shareholders.

• Q2 trading update announced.

• Interim results announced.

• Investor roadshow and analyst presentations,  

both in-person and virtually. 

• CEO and Deputy CEO interim results Q&A video  

on website.

• Shareholder engagement following the 

announcement.

• Q3 trading update announced.

• Consultation with shareholders about proposed 

amendments to the director’s remuneration policy.

3
Q

4
Q

Following the meetings feedback was provided to the Board and 
ExCo. Details of any action agreed to be taken to address the 
matters discussed being relayed to attendees at the next meeting 
of the forum, as well as regular updates to our wider workforce  
via our staff intranet.

As well as the Employee Voice Forum, the Board and ExCo also 
engaged with the wider workforce during the year via existing 
channels, including our CEO’s bi-annual ’town hall’ talks which 
were presented by video, and regular business email updates, our 
annual managers’ day, leadership videos posted on our intranet 
and informal open forums, such as hybrid lunch briefings with 
other members of our senior management team. As referenced 
above, two knowledge sharing and networking events were held 
during the year, at which a number of our people made back-to-
back five minute presentations to the Board and ExCo on their 
roles within the business. Once again, this proved to be a valuable 
engagement event which the Board and ExCo will continue to 
build on next year.

Whistleblowing arrangements are in place to enable our staff 
to raise concerns in confidence. As reported on page 79, the 
Risk and Compliance Committee monitors the operation of the 
whistleblowing arrangements, with the ability to escalate matters 
to the Board if considered necessary. The Board reviews the 
operation and effectiveness of these arrangements annually. 

Relations with shareholders
The Board is committed to proactive and constructive 
engagement with the Company’s investors and is keen to ensure 
that the views of shareholders are understood. The Board was 
pleased this year to once again be able to welcome shareholders 
in person to the 2022 AGM, as the AGM provides the Board 
with an opportunity to communicate directly with, and answer 
questions from, both retail and institutional shareholders.

In addition to announcing regular trading updates to the market, 
the Company has a comprehensive investor relations programme 
which is focused on ensuring that the market, including sell-side 
analysts, investors and proxy voting advisers, understand the 
Company’s investment case, strategy and performance. 

The CEO and Deputy CEO, supported by the Investor Relations 
Director, met with analysts and investors throughout the year, 
both in person and virtually, and presentations and recorded 
videos were made available via our website, particularly following 
the publication of the Company’s interim and full year results.  
The Chair and other Non-Executive Directors were also available 
to meet with shareholders as required. 

Feedback is sought directly from analysts and investors after all 
meetings. This feedback is shared with the Board on a regular 
basis and is supplemented by frequent updates from our corporate 
broker, Numis Securities Limited (Numis). This provides the Board 
with insights into current market perceptions of the business and 
wider platform market. Numis also shares its views with the Board 
on share price performance, recent trading activity and changes 
to the composition of the shareholder register.

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Corporate Governance report

Division of responsibilities
There is a clear division of responsibilities between the Chair, 
Helena Morrissey, who was considered to be independent 
upon appointment, and the CEO. This is set out in writing in the 
respective terms of reference for the Chair and CEO which have 
been approved and are reviewed annually by the Board. 

Board Committees
The Board has five main committees: the Nomination Committee, 
Remuneration Committee, Audit Committee, Risk and Compliance 
Committee and the Disclosure Committee. The terms of  
reference for each committee are available on the Group’s  
website at ajbell.co.uk. 

At the year end, after Andy Bell had stepped down, the Board 
comprised the Chair, three Executive Directors and four Non-
Executive Directors. A formal review of the independence of the 
four Non-Executive Directors was undertaken during the year, 
which in each case considered relevant issues, including the 
number and nature of their other appointments, any potential 
conflicts of interest which they had identified and, if applicable, 
their length of service. Their individual circumstances were also 
assessed against independence criteria, including those set out 
in the UK Code. The outcome of the review was that they were 
all considered to be independent in character and judgement. As 
a consequence, the Board continued to satisfy the requirement 
for at least half of the members, excluding the Chair, to be Non-
Executive Directors whom the Board considers to be independent.

As discussed within the Nomination Committee report, the 
succession plans for the CEO came to fruition during the year with 
the appointment of an internal candidate, Michael Summersgill, 
the Deputy CEO, as the successor to Andy Bell with effect from  
1 October 2022. 

Further details of the related decisions regarding Andy's future role 
within the business are discussed within the Chair's introduction 
on page 70 and our section 172 statement on pages 28 and 29.

The Board believes the structure of the Board was appropriate 
before the aforementioned changes and remains so after them 
and that no single individual or group dominates the decision-
making process.

The Board is satisfied that the Chair and each of the Non-
Executive Directors devote sufficient time to their duties.

The terms and conditions of appointment of the Chair and each 
of the Non-Executive Directors are available for inspection during 
normal business hours at the Company’s registered office and at 
the AGM for 15 minutes before and during the meeting. 

In addition, the Board established a Non-Executive Directors’ 
ESG forum during the year. The role of the forum is to provide 
insights and make recommendations to the Board on ESG strategy 
generally and to the Audit Committee on ESG-related risks and 
opportunities, including climate change, and also to undertake 
periodic deep dives on ESG issues.

Details of the roles and responsibilities of the Committees, 
other than the Disclosure Committee, are set out in the sections 
following this report. The responsibilities of the Disclosure 
Committee include the review and implementation, on an 
ongoing basis, of the Group’s disclosure policy to ensure it 
addresses our ongoing compliance with the Disclosure Guidance 
and Transparency Rules, Listing Rules and Prospectus Rules and 
the Market Abuse Regulation. It is also responsible for ensuring 
that the disclosure policy is properly communicated within the 
business. The Disclosure Committee meets as and when required.

The day-to-day management of the Group is delegated by the 
Board to the CEO, who is supported by the ExCo, which he 
chairs. The day-to-day management of operations is delegated 
to the ExCo. The CEO and the ExCo exercise their respective 
delegated responsibilities within the confines of the risk and control 
framework set by the Board. We consider that this simplified 
management structure more effectively enables the Board to 
ensure that its governance responsibilities are properly discharged. 

Peter Birch became a member of the ExCo when he joined the 
business on 1 July 2022 and Andy Bell stepped down from ExCo 
with effect from 30 September 2022 when Michael Summersgill 
succeeded him as CEO. In addition, Charles Galbraith, our D2C 
Managing Director, also stepped down from his role with effect 
from 30 September 2022. Charles’ successor is an internal 
candidate, Kevin Doran, AJ Bell Investments Managing Director. 
Kevin has retained responsibility for that part of the business. 

Board Committees framework

Board

Nomination 
Committee
Chair:  
Helena Morrissey

Remuneration 
Committee
Chair:  
Margaret Hassall

Audit Committee
Chair:  
Eamonn Flanagan

Risk & Compliance 
Committee
Chair: Simon Turner

Disclosure 
Committee
Chair:  
Eamonn Flanagan

Chief Executive Officer

Executive Committee (ExCo)

Proposition Committee

Operational Committee

Finance & Treasury 
Committee

Executive Risk Committee

 Strategic report

 Governance

 Financial statements

 Other information

In his role as Deputy CEO, Michael Summersgill undertook a 
review of the management structure of the business at executive 
level during the year. This resulted in the Board approving the 
implementation of a new Executive Committee structure with 
effect from 1 September 2022. We consider this new executive 
structure will enable the executive team to continue to operate in 
a dynamic, efficient and effective way as the business continues 
to grow, without it having any negative impact on the quality of 
decision-making or reducing the level of challenge at executive level. 

•  Operational Committee, which has oversight responsibility for 
operations and people, including service quality, resilience, 
efficiency, staff engagement, talent management, employer 
brand and culture;

•  Finance & Treasury Committee, which has oversight 

responsibility for financial management, forecasting, market 
disclosures, capital and corporate liquidity management, 
financial controls and the management of cash funds held on 
behalf of customers.

Following those changes, ExCo sub-delegates certain authorities 
to the:

•  Executive Risk Committee (ERC), which has oversight 

responsibility for all the assurance functions within the Group, 
including regulatory compliance and risk management, but 
excluding external and internal audit;

•  Proposition Committee, which has oversight responsibility 

for the management and distribution of our D2C, advised and 
investment products;

Roles and responsibilities

Role of the Chair
The Chair is responsible for the leadership and overall effectiveness 
of the Board. The Chair sets the agenda for each meeting of the 
Board in conjunction with the Company Secretary, in line with the 
annual worklist agreed by the Board. As reported above, we made a 
number of changes to the way in which the Board operates this year 
in order to delineate more clearly between the roles of the Board 
and the executive management team. This resulted in a detailed 
review of the scope of the worklist and the reallocation of certain 
activities between the Board and the ExCo, including primary 
responsibility for engagement with suppliers, a key part of one of 
our stakeholder groups. The Chair manages the meeting timetable, 
promotes open and effective discussion and challenge at meetings 
and creates an environment in which all of the participants feel 
comfortable. The Chair met regularly with the SID and Non-
Executive Directors and separately with the CEO outside of formal 
meetings during the year.

Role of the Senior Independent Director 
The Senior Independent Director, Evelyn Bourke, provides 
a sounding board for the Chair and, if necessary, acts as an 
intermediary for the other Non-Executive Directors. The SID 
is also available for communication with shareholders where 
normal lines of communication via the Chair, CEO, CFO or 
Investor Relations Director are not successful or where it is 
considered more appropriate. The SID also leads the annual 
appraisal of the Chair by the Non-Executive Directors. Evelyn 
supported the Chair during the discussions which took place with 
the FCA in the summer about our CEO succession process, which 
are reported on page 70.

Role of Executive Directors
The CEO, Andy Bell, was responsible for the leadership and 
management of the business within the scope of the authorities 
delegated to him by the Board. The CEO must exercise those 
authorities to achieve the strategic objectives set by the Board, 
implement Board decisions and ensure that the Group complies 
with all of its regulatory and legal obligations. The CEO is also 
responsible for communicating the views of the senior management 
team on business issues to the non-executive members of the 
Board. As reported elsewhere, Andy was succeeded as CEO by the 
Deputy CEO, Michael Summersgill, with effect from 1 October 2022. 
The role of the other Executive Directors who were members of the 
Board during the year, the Deputy CEO, Michael Summersgill, the 
CFO, Peter Birch, and COO, Roger Stott, was to add commercial 
and internal perspectives to discussions at Board meetings and 
to support the CEO in communicating the views of the senior 
management team on business issues to the non-executive 
members of the Board.

Role of Non-Executive Directors
The Non-Executive Directors, Evelyn Bourke, Eamonn Flanagan, 
Margaret Hassall and Simon Turner help to set the strategy for 
the business, offer specialist advice, constructively challenge 
the Executive Directors and scrutinise the performance of the 
ExCo in relation to the delivery of that strategy and the personal 
objectives which are set for the individual members of the ExCo, 
the implementation of Board decisions and compliance with the 
Group’s regulatory and legal obligations.

Board support and the role of the Company Secretary
The Board and Board Committees receive accurate, clear and up-to-date information in sufficient time for them to review it before each meeting 
and are provided with sufficient resources to discharge their respective duties. The Directors have access to independent professional advice at 
the Group’s expense, as well as to the advice and services of the Company Secretary, Bruce Robinson, who is available to advise the Board on 
corporate governance matters. The role of the Company Secretary is to ensure that all Board and Board Committee procedures are complied with 
and to advise on corporate governance and related regulatory compliance. In addition, the Company Secretary is responsible for the provision of 
legal advice and support to all of the members of the Board as and when required. The Company Secretary is also responsible for ensuring that 
Board and Board Committee members receive clear and accurate information and papers in a timely manner and that the minutes of meetings 
clearly record the discussions held and the reasons for decisions.

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Corporate Governance report

Composition, succession and evaluation 
Role of the Nomination Committee
The Board has established a Nomination Committee, which has 
delegated responsibility for reviewing the leadership needs of the 
business to ensure it can continue to succeed in the marketplace. 
Further details of the work of the Committee are set out  
on pages 86 to 89.

Succession planning
This falls within the scope of the responsibilities of the Nomination 
Committee. This was a particularly busy year for the Committee 
in light of the CEO succession process and planned future  
Board changes. Further details of the work of the Committee  
in that regard are set out on pages 86 and 87.

Length of service of the Chair and Non-Executive Directors
Under the provisions of the UK Code, the Chair should not remain 
in post beyond nine years from the date of their first appointment 
to the Board. That period can, however, be extended for a limited 
time to facilitate effective succession and the development of a 
diverse board, if the Chair was an existing Non-Executive Director 
on appointment. Prior to the appointment of Helena Morrissey 
as Chair with effect from the end of the 2022 AGM, and for the 
succession-related reasons explained in previous reports, the 
Group had not been compliant with that provision, but is now 
compliant.

As explained in the Nomination Committee report on page 87, 
Simon Turner, the Chair of our Risk and Compliance Committee, 
will complete nine years in office on 1 July 2023, which is the 
maximum permitted under the UK Code. Notwithstanding 
that, the Board has asked Simon Turner to remain in office up 
until the 2024 AGM in order to support the succession process 
and handover of his role as chair of the Risk and Compliance 
Committee. Simon has indicated his willingness to do so, if he is 
re-elected by the shareholders at the 2023 AGM. This means that 
the Group will not be compliant with the UK Code during that 
extended period.

Evaluation of the performance of the Board and Directors
Following the externally facilitated review of the performance of 
the Board which was undertaken last year, the Chair considered 
having a further externally facilitated Board evaluation undertaken. 
However, following discussions with other members of the Board, 
the Chair concluded that it would not be appropriate for one to 
be undertaken this year as the recent changes in the composition 
of the Board and its Committees had not yet had time to become 
embedded. 

As a consequence, an internally led review of the Board and 
each of its Committees was undertaken this year. This involved 
the members and, where appropriate, other key individuals 
involved in its workings, providing feedback to the chair of 
the relevant governance body, either directly or online. The 
chair then collated the feedback provided and presented their 
findings to the relevant body and, where applicable, details of 
any approved recommendations were shared with the Board. 
Following discussion of the findings and recommendations, a 
number of actions were agreed, the implementation of which will 
be overseen by the chair of the relevant governance body. Further 
details of the Board evaluation are set out in the Nomination 
Committee report on page 89.

The Chair evaluated the performance of the Non-Executive 
Directors. The Non-Executive Directors, led by the SID, evaluated 
the performance of the Chair during the year. 

Overall, the outcome of the reviews of the Board’s performance 
and its Committees, with the exception of the Nomination 
Committee, and the reviews of each Director’s individual 
performance, was that the Board and its Committees operate 
effectively and that each Director continues to contribute 
effectively and demonstrate commitment to the role. In regard to 
the Nomination Committee, details of the reason for it not having 
been considered to have operated effectively and of the remedial 
action which had already been taken are set out in the Nomination 
Committee report on pages 86 to 89.

Board induction, training and development
All Directors undertake a comprehensive formal induction 
programme when they are appointed to the Board, which involves 
meetings with the Chair, Executive Directors and other members 
of the senior management team, the provision of background 
reading and access to our electronic meeting system in respect 
of certain past Board and Committee meetings. The Nomination 
Committee report on pages 86 to 89 provides further details 
on the procedures for the appointment of new Directors and 
succession planning.

All Directors are kept informed of changes in relevant legislation 
and regulations and changing financial and commercial risks. If 
considered appropriate, external advisers are engaged to provide 
training for members of the Board. During the year, the Board 
received external presentations on corporate governance, the 
macroeconomic outlook, cybersecurity, and takeover code 
compliance.

As part of their annual appraisal process, the personal and 
professional development needs of the Executive Directors are 
considered and agreed. During the annual appraisal process for 
the Non-Executive Directors, the Chair reviews and agrees their 
training and personal development requirements. Non-Executive 
Directors are also encouraged to attend external seminars on 
topics which they consider appropriate for their professional 
development needs.

Re-election of Directors
All of the Directors are subject to annual re-election and intend to 
submit themselves for re-election at the 2023 AGM. 

Board composition

Board tenure

Chair 

Executive Directors 

1

3

Non-Executive Directors  4

0-4 years 

5-8 years 

9 years+ 

6

1

1

N.B. the above details include Board changes after the 30 September 2022, up to the 
date of signing.

 Strategic report

 Governance

 Financial statements

 Other information

Audit, risk and internal control 
The statement of Directors’ responsibility for preparing the Annual 
Report and Financial Statements is set out on page 129. Within 
this, the Directors have included a statement that the Annual 
Report and Financial Statements present a fair, balanced and 
understandable assessment of the Group’s position and prospects.

The Board has delegated responsibility for the annual review of 
the Group’s internal control systems to the Audit Committee, 
assisted by the Risk and Compliance Committee (responsible for 
the Group’s risk management framework). Further details of the 
review and monitoring procedures can be found within the Audit 
Committee report on page 93.

The Board has established an Audit Committee, the role of which 
is to assist the Board in fulfilling its oversight responsibilities 
by reviewing and monitoring the integrity of the financial and 
narrative statements and other financial information provided to 
shareholders, the Group’s system of internal controls, the internal 
and external audit process and auditors and the processes for 
compliance with related laws, regulations and ethical codes of 
practice. Further details of the work of the Committee are set out  
on pages 90 to 95.

With the support of the Audit Committee, the Board has reviewed 
the 2022 Annual Report and Financial Statements and considers 
that, taken as a whole, they are fair, balanced and understandable 
and provide the information necessary for shareholders to assess 
the Company’s position and performance, business model and 
strategy. 

Please see:

• details of the review work carried out by the Audit Committee in 
relation to the 2022 Annual Report and Financial Statements on 
pages 92 and 93 and;

• the description of the business model and strategy for delivering 

the objectives of the Group on pages 20 to 23.

Viability statement
The Directors have assessed the viability of the Group over a 
period that exceeds the 12 months required by the going concern 
provision. Details of that assessment are set out on page 67.

Risk management and internal controls
In accordance with the UK Code, the Board is required to monitor 
the Group’s risk management and internal control systems on an 
ongoing basis and carry out a review of their effectiveness. Details 
of the Group’s ongoing process for identifying, assessing and 
managing the principal risks faced by the Group are contained in 
the risk management section on pages 58 to 66, together with 
details of those principal risks and their related mitigating factors. 
Whilst the Board retains overall responsibility for the Group’s 
risk management and internal control systems, it has delegated 
oversight to the Audit and Risk and Compliance Committees. 

The Risk and Compliance Committee assists the Board in fulfilling 
its oversight responsibilities, by reviewing and monitoring the 
Group’s attitude to and appetite for risk and its future risk strategy, 
the Group’s risk management framework, how risk is reported 
both internally and externally and the processes for compliance 
with related laws, regulations and ethical codes of practice and 
prevention of fraud. Further details of the work of the Committee 
are set out on pages 96 to 99.

The Board confirms that, through the activities of the Risk and 
Compliance Committee, a robust assessment of the principal risks 
facing the Group, including those that would threaten its business 
model, performance, solvency and liquidity has been carried out. 
In accordance with the UK Code, the Board has also considered 
the Group’s longer-term viability, which can be found within the 
viability statement on page 67.

In satisfying the requirements to ensure that the Group has 
adequate risk management and internal control systems, the Audit 
Committee has: 

• monitored the Group’s internal control systems on an ongoing 

basis; and

• reviewed an annual effectiveness assessment of the Group’s risk 

management and internal control systems.

Remuneration
Role of the Remuneration Committee
The Board has established a Remuneration Committee, which has 
delegated responsibility for determining the policy for executive 
remuneration and setting remuneration for the Chair of the 
Board, CEO, other Executive Directors, members of the senior 
management team, individuals who are classed as being material 
risk takers and certain risk and compliance staff. When doing so, 
the Remuneration Committee takes account of wider workforce 
remuneration and related policies and the alignment of incentives 
and rewards with culture. Further details of the work of the 
Committee are set out on pages 100 to 105 and page 115.

Remuneration policy
The executive remuneration policy is due to be put to a binding 
shareholder vote at the Company’s next AGM in early 2023. A 
summary of the policy and details of the remuneration packages 
of individual Directors are set out on pages 106 to 114. During 
the year no individual Director was involved in deciding their own 
remuneration. 

Annual General Meeting
The AGM will be held on 8 February 2023 at 12 noon at AJ Bell, 
4 Exchange Quay, Salford Quays, Manchester M5 3EE. We are 
planning to hold the 2023 AGM as an open meeting with all 
shareholders being invited to attend in person or by proxy. Further 
details about how shareholders can attend the AGM, ask questions 
and vote by proxy will be set out in the notice of the 2023 AGM.

As an additional means of engagement with our shareholders, a 
video covering the key points from our 2022 annual results will be 
published on our website at ajbell.co.uk/group/investor-relations 
on 1 December 2022. In the video Chief Executive Officer, Michael 
Summersgill, and Chief Financial Officer, Peter Birch, discuss our 
business performance and financial results for the year ended  
30 September 2022, as well as the outlook for 2023.

Baroness Helena Morrissey DBE
Chair

30 November 2022

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Nomination Committee report

Baroness Helena Morrissey DBE
Chair of the Nomination Committee

Roles and responsibilities
The Nomination Committee is responsible for reviewing the 
leadership needs of the business to ensure it can continue to 
succeed in the marketplace. This includes succession planning, 
considering and making recommendations to the Board in 
respect of appointments to the Board, the Board’s Committees, 
ExCo and the chairmanship of the Board’s Committees. The 
Committee is responsible for keeping the structure, size and 
composition of the Board and those other governance bodies 
under regular review, and for making recommendations to the 
Board about any changes that are necessary, considering the 
skills and expertise required to deliver the Group’s strategy. The 
Committee is also responsible for overseeing the development 
of a diverse pipeline for succession.

The Committee considers the current balance of skills, 
knowledge and experience on the Board and ExCo and the 
diversity needed when determining the capabilities and 
time commitment required for any new role. Succession 
plans for Executive and Non-Executive Directors and senior 
management, in particular for the key roles of Chair of the 
Board and CEO, are considered by the Committee.

The role and responsibilities of the Committee are set out in its 
formal terms of reference, a copy of which can be viewed on 
the Group’s website ajbell.co.uk.

Committee attendance
The Committee meets at least twice a year and may meet at 
other times as agreed by the Chair or at the request of another 
member of the Committee. 

Member

Position

Helena Morrissey

Evelyn Bourke1

Chair from  
26 January 2022

Senior Independent 
Director

Eamonn Flanagan2 Non-Executive 

Margaret Hassall2

Les Platts3

Director

Non-Executive 
Director

Chair up until 
26 January 2022

Laura Carstensen3 Non-Executive 

Director

Eligible 
meetings

Attended 
meetings

10

10

5

1

1

5

5

5

1

1

5

5

1. Appointed to the Committee on 1 February 2022.
2. Appointed to the Committee on 1 September 2022.
3. Stepped down from the Committee following the AGM on 26 January 2022.

Dear shareholder

As Chair of the Nomination Committee, I am pleased to present 
the Committee’s report for the year ended 30 September 2022.

It has been a particularly busy year for the Committee, primarily  
in relation to the Board and ExCo succession planning. 

Not least, with the appointment of our Deputy CEO, Michael 
Summersgill, as CEO in succession to Andy Bell, who stepped 
down from the role and as a member of the Board on  
30 September 2022. This being in addition to the appointment 
of Peter Birch as CFO with effect from 1 July 2022, which was 
reported on prospectively in last year’s report. 

We also expanded the membership of the Committee with 
the appointments of Eamonn Flanagan and Margaret Hassall 
with effect from 1 September 2022 and reviewed our executive 
governance structure below Board level. 

Further information about the activities of the Nomination 
Committee is set out below. 

Membership
Appointments to the Committee are made by the Board on the 
recommendation of the Committee. They are for a period of up 
to three years, which may be extended for two further periods 
of three years provided the majority of the Committee members 
remain independent.

At year end the Committee comprised four independent Directors, 
Helena Morrissey, the Chair, Evelyn Bourke, who became Senior 
Independent Director on 1 February 2022 in succession to Laura 
Carstensen, Eamonn Flanagan and Margaret Hassall, both of 
whom are Non-Executive Directors.

The Company Secretary acts as secretary to the Committee. 
The CEO, other members of the senior management team and 
external advisers are invited to attend the Committee’s meetings 
by the Chair, as and when considered appropriate. 

An annual review is conducted of the time required for Non-
Executive Directors to fulfil their responsibilities and compliance 
with any applicable FCA requirements in relation to their total 
number of directorships.

Main activities during the financial year
CEO succession 
Michael’s appointment as CEO was in line with the Board’s long-
established succession plan, with him first having been identified 
as a potential successor to Andy Bell several years ago. He has 
held a range of executive responsibilities across the business 
since joining the Board in 2011. During his time with the business, 
he has contributed significantly to the successful delivery of 
the Company’s growth strategy, including playing a key role in 
the Company’s successful listing on the LSE’s Main Market in 
December 2018 and its life as a public company since that time. 

A formal CEO succession plan for Michael was initiated by the 
Committee in December 2020, and since that time he has worked 
very closely with Andy, who supported him in his development to 
ensure that he was ready to be considered as a suitable successor 
at the appropriate time. This led to his appointment as Deputy 
CEO last year as a precursor to his appointment as CEO with effect 
from 1 October 2022. 

 Strategic report

 Governance

 Financial statements

 Other information

The Committee met 10 times during the year and a summary of the work undertaken is presented below.

Oct

Nov*

Dec*

Mar

May

Jun

Jul

Sept

Activity

Board recruitment 

Executive recruitment

Board and ExCo succession planning

Committee evaluation

Committee structures

*Two meetings were held in both November and December.

The Committee considered Michael to be uniquely qualified for 
the role due to the combination of him having all of the essential 
skillsets required and extensive knowledge of the business and 
financial services sector from being a leading member of an 
executive team that has successfully grown and diversified the 
business. The members of the Committee also had the benefit 
of seeing him perform certain aspects of the CEO role under 
delegated authority from Andy whilst acting as Deputy CEO. 

The Committee also considered the future role of Andy and  
this concluded with a recommendation to the Board that he  
be appointed as Non-Executive Deputy Chair. 

Board recruitment
Chair
As a result of my decision to step down as Chair, we began the 
recruitment process for my successor during September 2022. 
That process is being led by Evelyn Bourke, our SID, with the 
support of an external search consultancy, Warren Partners. 
Warren Partners is an independent party with no other connection 
with the Company or any individual director.

Non-Executive Director recruitment process
As we reported was the intention last year, we sought to address 
the Parker Review recommendation for all FTSE 250 companies 
to have a member who is ethnically diverse by the end of 2024 
by recruiting an additional Non-Executive Director during the 
year. Unfortunately that process did not bear fruit, so having 
taken account of the lessons learned from it, we began a further 
formal recruitment process in July. This time for two new Non-
Executive Directors, one with relevant technology and the other 
risk and compliance experience. The intention being for the latter 
to replace Simon Turner, the Chair of our Risk and Compliance 
Committee, who will complete nine years in office on 1 July 2023. 
The process is being led internally by Helena Morrissey, with the 
support of Warren Partners.

As a consequence of the commencement of the recruitment 
process for a new Chair, the Committee, on the advice of 
Warren Partners, subsequently decided to pause the recruitment 
process for the new Non-Executive Directors until such time 
as the new Chair has been appointed. This was because the 
Committee concluded that the Company would be better placed 
to attract candidates for the roles at that time. In light of this, and 
notwithstanding that it will not be in compliance with the UK 
Code, the Board has asked Simon Turner to remain in office up 
until the 2024 AGM in order to support the succession process 
and handover of his role as Chair of the Risk and Compliance 
Committee. Simon has indicated his willingness to do so, if he  
is re-elected by the shareholders at the 2023 AGM.

Chief Financial Officer
With the appointment of Michael Summersgill as Deputy CEO 
last year, who was the existing CFO, the Committee began an 
external recruitment process for a new CFO to join the Board, 
with the support of an external search consultancy, Ridgeway 
Partners. Ridgeway Partners is an independent party with no 
other connection with the Company or any individual director. 
This culminated with the appointment of Peter Birch with effect 
from 1 July 2022. The Committee had hoped that the recruitment 
process would afford it an opportunity to improve diversity at both 
Board and executive management level, but that did not turn out 
to be the case. That was because ultimately all recruitments are 
made on merit and Peter was considered to be far and away the 
best candidate for the role.

Peter has extensive knowledge of the UK financial services sector, 
including the investment platform market, and joined AJ Bell from 
Deloitte LLP (Deloitte) where he was a financial services audit and 
assurance partner. Peter joined Deloitte in 1999 and qualified as 
a chartered accountant in 2002. He became a partner in 2011 
and was the lead partner for Deloitte’s financial services audit 
and assurance practice in the regions from 2017 to 2021. He has 
significant experience of leading the audits of large listed financial 
services organisations and had been the partner on Deloitte’s 
assurance engagements with AJ Bell since 2015. Appropriate 
arrangements have been put in place to govern any potential 
conflicts of interest with Deloitte in their capacity as our  
internal auditors.

ExCo succession planning
The Committee approved a new recruitment process for the 
appointment of executives below Board level in December 2021. 
That process involves the executive team initially considering the 
suitability and readiness of any potential internal candidates under 
the current succession plan for the role. If the outcome is that 
it is a role which is considered to be more suited to an external 
appointment, the executive team then consider whether external 
consultancy support is required, before making recommendations 
to the Committee. 

That recruitment process was followed in relation to the 
appointment of the successor for Charles Galbraith as  
the D2C Managing Director, who retired from the role on  
30 September 2022, after 15 years with the business. It resulted 
in a recommendation, which the Committee accepted, for an 
internal candidate to be appointed, because for a role of its nature 
it was considered preferable for the individual appointed to have 
specific AJ Bell product and business knowledge. Two high calibre 
internal candidates were identified and following a competitive 
process it was recommended to the Board that Kevin Doran, the 
current Managing Director of AJ Bell Investments, be appointed 
with effect from 1 October 2022. Kevin will also continue to 
perform his AJ Bell Investments role.

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Nomination Committee report

Composition of Board Committees and ExCo
Other than the changes which took place as a consequence of 
Les Platts and Laura Carstensen stepping down from the Board 
at the 2022 AGM, including the appointment of Evelyn Bourke as 
SID and a member of the Committee and Margaret Hassall as the 
Chair of the Remuneration Committee, the only other changes 
which were made during the year were those in the membership 
of the Committee that are referenced on page 86. They were 
recommended for the purposes of providing more breadth of 
experience and facilitating better communications between the 
Committee and the other members of the Board.

One of the actions agreed by the Board in response to the 
externally facilitated evaluation of the Board which was carried 
out in 2021, involved changes in the structure of the ExCo, which 
included the creation of a new sub-committee structure to 
better support the ongoing growth of the business. During the 
course of the year the Committee reviewed the details of the new 
structure proposed by the then Deputy CEO, Michael Summersgill, 
and recommended its approval by the Board. The Committee 
considered the new structure would further strengthen the 
existing governance structure by adding an additional layer  
of executive challenge and oversight in certain areas. Further 
details of the new structure are set out on pages 82 and 83.

Diversity
The Board believes it is important that both the Board and ExCo 
are diverse in multiple dimensions. The Committee leads the 
Board’s diversity and inclusion agenda and sets measurable 
objectives for the Board and ExCo with the aim of continuously 
improving diversity of thought and in turn, the quality of debate 
and decision-making. 

It is the Board’s policy for all appointments to be made on merit, 
in the context of the skills, experience and knowledge which the 
business requires to be effective. Selection processes take into 
account the wider elements of diversity, with a view to ensuring 
the composition of the Board and other governance bodies 
is appropriately balanced to support the strategic direction 
of the Group. As explained above, although diversity was a 
key consideration in the CFO recruitment process, it was not 
ultimately the determining factor. 

The Board is fully committed to implementing the Parker Review 
recommendation for all FTSE 250 companies to have at least one 
Board member who is ethnically diverse in advance of the 2024 
deadline and the FCA requirement for at least 40% of the Board to 
be women. These have been, and will continue to be, important 
factors which the Committee considers during the recruitment 
process for the new Non-Executive Directors, and also that for  
the new Chair. 

Our increased focus on diversity and inclusion across the business 
has resulted in the development of a new D&I framework, further 
details of which are set out on pages 42 and 43. This framework 
covers a range of desired outcomes for supporting diversity and 
maintaining an inclusive culture. The Committee was particularly 
interested in the focus under the framework on ensuring there is  
a strong and diverse talent pipeline for executive succession.

Board gender diversity

Other senior management 
gender diversity

Male 

Female 

5

3

Male 

Female 

19

3

The Committee also reviewed and updated our existing Diversity 
and Inclusion policy in order to ensure that it still reflected the 
changing needs of the business. The changes which were made 
extended the scope of the policy to make it more inclusive, 
incorporate the wider business, and more clearly identify what the 
business is doing to continue to improve diversity. It also resulted 
in Michael Summersgill, who is now the CEO, being designated 
as the Executive Director with responsibility for diversity, which 
reflects the significance that the Board attaches to the matter. The 
revised policy more clearly allocates responsibilities for diversity, 
with the Committee having delegated responsibility from the 
Board to lead the diversity agenda and set objectives, and Michael 
having responsibility at executive level. Information on the gender 
balance of those in senior management and their direct reports is 
set out in the strategic report on page 42.

Re-election of Directors
The independence of all Non-Executive Directors is reviewed by 
the Committee annually, with reference to their independence 
of character and judgement and whether any circumstances or 
relationships exist which could affect their judgement. Having 
regard to all such considerations, the Board is of the view that they 
each remain independent. 

In regard to Simon Turner, who will have served on the Board for 
nine years on 1 July 2023, which is the maximum term of office 
permitted for a Non-Executive Director under the UK Code, for 
the reasons explained previously the intention is for him to remain 
in office up until the 2024 AGM.

Prior to recommending the reappointment of the serving 
Directors to the Board, the Committee also considered the time 
commitment required and whether each reappointment would 
be in the best interests of the Company. Detailed consideration 
was given to each Director’s contribution to the Board and, where 
applicable, its Committees, together with the overall balance of 
knowledge, skills, experience and diversity. 

Following that review, the Committee was satisfied that the Board 
continued to be effective and has therefore recommended the re-
election at the 2023 AGM of all of the members of the Board. 

Board and Committee evaluations
As an externally facilitated evaluation of the Board was carried out 
last year in accordance with the UK Code requirement for a FTSE 
350 company to have one at least every three years, the Board 
evaluation process this year was internally led. This involved the 
completion of a questionnaire agreed between the Chair and 
the Company Secretary, which built upon the previous year’s 
evaluation, focused on the core responsibilities of the Board and 
sought feedback on recent changes. A summary of the feedback 
was then presented to the Board and an action plan agreed. 

This year’s Board evaluation also included a review of the process 
for CEO succession and determining the future role of the former 
CEO. This resulted in a number of initial actions being identified 
and implemented, one of which was for a detailed review to 
be undertaken in order to establish the lessons to be learned 
for the future. That review is, upon the recommendation of the 
Committee, being led by one of the members of the Committee, 
Margaret Hassall. A summary of the feedback will be presented 
to the Board with a view to an implementation plan being put in 
place for any further actions which are considered necessary.

In regard to the main recommendations identified in the externally 
facilitated review of the Board which was carried out last year, the 
Board has directly overseen the implementation of the related 
actions and the Audit Committee engaged Deloitte to monitor 
and report on their implementation. This identified that 30 out 
of the 31 actions agreed by the Board had been satisfactorily 
implemented by the year end, and that the remaining action had 
not yet fallen due. 

The performance of the Chair was reviewed by the Board led by 
the SID. The SID took input from the members of the Board on 
the performance of the Chair and shared the feedback received 
with the Chair. The SID was able to confirm that the Chair 
remained effective and continued to demonstrate the right level of 
commitment, and it was appropriate for her to serve as Chair until 
her successor is appointed.

As the Committee only had two members at the time the 
evaluation of its own performance was carried out, it was not 
considered appropriate for a formal questionnaire approach to be 
taken. It was instead agreed that the members would exchange 
views on the performance of the Committee and the Chair would 
record their findings. This process concluded that the Committee 
had not operated effectively, primarily because the membership 
had been too narrow. This matter was addressed during the year 
by the appointments of Eamonn Flanagan and Margaret Hassall 
with effect from 1 September 2022. 

Nomination Committee priorities for 2022/23
Our key priorities for next year will include the appointment of 
the new Chair, two new independent Non-Executive Directors 
and overseeing the successful embedment of the recent changes 
in the composition of the Board and our Executive Committee 
structure. This will be in addition to the regular cycle of matters 
that the Committee considers each year and the continuing focus 
at senior management level on the development of a diverse 
talent pipeline.

 Strategic report

 Governance

 Financial statements

 Other information

The actions which were implemented during the  
year included: 

1
horizon scanning being scheduled as a standing agenda 
item at Board meetings in relation to both risk and non-risk 
related matters in order to provide an opportunity for Board 
members to raise potential issues and concerns;

2
reviews being undertaken of the annual Board calendar and 
work planner, which resulted in a reduction in the number 
of main Board meetings and the reallocation of certain 
responsibilities to free up Board time for strategic and other 
key issues. This included the delegation of responsibility for 
ordinary course engagement with key suppliers to the ExCo; 

3
as the COVID-related restrictions fell away, the 
recommencement of the engagement of the Board with 
our people via a programme of events outside of formal 
meetings, including social events, staff presentations and 
office visits, including the reinvigoration of our Employee 
Voice Forum; 

4
the delegation of additional responsibilities to the 
Board’s Committees, including the responsibilities of the 
Remuneration Committee being expanded to cover wider 
employee-related issues, including diversity below senior 
management level, and initial consideration of culture, 
diversity and inclusion, and those of the Committee being 
expanded to include leading the diversity agenda and setting 
related objectives; 

5
the restructuring of the ExCo in order to put in place an 
executive management structure which would support the 
ongoing growth of the business; 

6
a review of the existing outsourcing arrangements for the 
internal audit function, which resulted in the decision to 
move to a co-sourced arrangement, which is reported on 
page 94; 

7
the arrangement of regular informal Non-Executive Director 
only meetings; and

8
as the COVID-related restrictions fell away, the 
recommencement of the engagement with other 
stakeholders, including key institutional shareholders, in 
order to obtain insights on their view of our governance and 
the way the business operates. 

Signed on behalf of the Nomination Committee:

Baroness Helena Morrissey DBE
Chair of the Nomination Committee

30 November 2022

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Audit Committee report

Eamonn Flanagan 
Chair of the Audit Committee

Roles and responsibilities
The role of the Committee is to assist the Board in fulfilling its 
oversight responsibilities by reviewing and monitoring the:

• integrity of the Group’s financial and narrative statements and 

other financial information provided to shareholders;

• Group’s systems of internal controls; 

• Group’s internal and external audit processes and auditors; 

and

• Group’s processes for compliance with laws, regulations and 

ethical codes of practice.

Full terms of reference for the Committee are reviewed annually 
and are available on the Group’s website: ajbell.co.uk. 

The Committee members receive regular training regarding 
matters relevant to their role and responsibilities.

Committee attendance
The Committee meets at least four times a year at appropriate 
intervals in the financial reporting and audit cycle and otherwise 
as required. The Committee comprises independent Non-
Executive Directors. 

Member

Position

Eamonn Flanagan

Chair

Evelyn Bourke

Margaret Hassall

Laura Carstensen1

Senior Independent 
Director

Non-Executive 
Director

Senior Independent 
Director

Eligible 
meetings

Attended 
meetings

6

6

6

2

6

6

5

2

1.

Laura Carstensen stepped down from the Committee following the AGM  
on 26 January 2022.

Dear shareholder

As Chair of the Audit Committee, I am pleased to present the 
Committee’s report for the year ended 30 September 2022.

The report provides insight into our work over the year, and details 
how we have discharged the responsibilities delegated to us by 
the Board.

During 2022 the Committee continued to focus on its key 
responsibilities of assisting the Board in monitoring the 
preparation of the Group’s financial reporting statements, the 
effectiveness of the internal controls and providing oversight 
and governance around the integrity of the Group’s external and 
internal audit processes, including assessing the independence 
and objectivity of the external auditors. 

Over the past few years, the Group has increased in scale and 
complexity. With this in mind, in 2022 the Committee, with the 
approval of the Board, decided to move to a co-sourced internal 
audit model. This entails developing an in-house internal audit 
function whilst still retaining the services of Deloitte.

By having a co-sourced function we will benefit from our own 
internal audit team with business knowledge, whilst continuing 
to leverage the wide expertise and depth of resource that we 
currently receive from Deloitte. This decision reflects our focus  
on continual improvement of the quality of our audit functions 
and we anticipate further evolution of this approach in the  
coming years.

To this end, I am pleased to announce the appointment of Paul 
Sleney to the newly established role of Head of Internal Audit. 
Paul brings a wealth of experience from across financial services 
and enhances the diversity of thought and opinions available to 
the Committee. Following her retirement from the Board in 2022, 
I would also like to thank Laura Carstensen for her insightful 
contributions to the Committee over the years.

Further information on the activities of the Audit Committee is 
provided below. 

Membership
Membership of the Committee is reviewed annually by the Chair 
of the Committee as part of its annual performance evaluation. 
Recommendations for new appointments are considered with the 
Nomination Committee, prior to Board approval. 

The Board is satisfied that the Chair of the Committee has recent 
and relevant financial experience and the Committee as a whole 
has competence relevant to the business sector in which the 
Group operates. Biographical information on each member is set 
out on pages 72 to 75.

The Company Secretary is secretary to the Committee. The 
Deputy Chief Executive Officer, Chief Financial Officer, Chief 
Operating Officer, Chief Risk Officer, Finance Director and other 
senior members of the Finance Team and Legal Counsel are 
routinely invited to attend Committee meetings. The external 
auditor and internal auditor attended all meetings during the year. 

The Chair has regular meetings with the Chief Financial Officer, 
external audit partner and internal audit partner to discuss key 
audit-related topics ahead of each Committee meeting. In 
addition, the Committee also meets privately with the external 
audit partner and Deloitte, the internal auditor, at least once a year.

 Strategic report

 Governance

 Financial statements

 Other information

Main activities during the financial year
The Committee has an annual cycle of work to ensure that all responsibilities are met over a calendar year. The Committee met six times 
during the year. The list below summarises the key items considered by the Committee during the year ended 30 September 2022.

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Financial reporting
• Review and approval of Annual Report and 

External auditor
• Year end external auditor findings report and 

Governance
• Meeting with external auditor without 

Accounts

audit opinion

Executive Directors

• Assessment of Annual Report and Accounts 
being fair, balanced and understandable
• Statement of viability and going concern
• Review of investor presentation
• Review of results announcement
• Consideration of regulatory developments

• Review and approval of management 

• Meeting with internal auditor without 

representation letter

Executive Directors

• Confirmation of external auditor 

• Annual meeting with CRO without Executive 

independence

Directors

Internal audit and controls
• Draft internal audit plan for 2022
•

Internal audit update, report and heat map

• Recommendation to Board on external 

auditor reappointment

• Review of Committee annual agenda

Financial reporting
• Review of the limited assurance and 

External auditor
• CASS findings report and opinion

reasonable assurance reports in relation 
to CASS

Internal audit and controls
• Approval of internal audit plan for 2022

Financial reporting
• Review of reporting timeline for 2022
• Consideration of regulatory developments

External auditor
• Review of terms of engagement and fee 

proposal

• Scope of the interim review
• Evaluation of external auditor effectiveness 

and rigour survey 

• Confirmation of external auditor 

independence 

Internal audit and controls
• Annual Report and conclusions for 2021
•
• Proposal and approval for introduction 

Internal audit update

of a co-sourcing internal audit function  
from FY23

Financial reporting
• Review and approval of interim report
• Going concern assessment
• Review of investor presentation
• Review of results announcement
• Consideration of regulatory developments

External auditor
•
• Review and approval of management 

Interim review findings and review opinion 

Internal audit and controls
•
• Co-sourcing internal audit function update

Internal audit update

representation letter

• Proposed audit plan for the year end 
• Confirmation of external auditor 

independence

Financial reporting
• Review of key judgements and estimates 

External auditor
• Approval of terms of engagement and  

for year end

audit fee 

• Review of draft Audit Committee report for 

year end

• Consideration of regulatory developments

• External audit update
• FRC review update
• Confirmation of external auditor 

independence

Governance
• Annual Committee evaluation
• Annual review of Committee terms of 

reference

• Annual review of non-audit services policy
• Review of FRC Quality Inspection Report 

21/22

Internal audit and controls
• Annual assessment of internal controls
• Evaluation of internal auditor effectiveness
• Alignment of internal audit reporting year

*Two meetings were held in March.

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Audit Committee report

Financial reporting
Financial statements
One of the core responsibilities of the Committee is to ensure the integrity of the Group’s financial reporting which includes overseeing 
the effectiveness of the financial control environment. 

During the financial year, the Committee:

•  reviewed the Interim and Annual Report and Financial Statements, and the results announcements and recommended approval by  

the Board;

•  reviewed the clarity and completeness of financial reporting disclosures;

•  reviewed reports from management, considered all significant financial reporting judgements for the financial statements and 

reviewed any related disclosures;

•  assessed the application and appropriateness of significant accounting policies in the year; and

•  reviewed the Group’s going concern assumptions and viability statement.

Accounting judgements and significant issues
The Committee assessed and challenged the appropriateness of the judgements and estimates applied by management in the 
preparation of the Interim and Annual Report and Financial Statements. As part of its review, the Committee considered the following. 

Area for consideration

Committee review and conclusion

Intangible assets and 
impairment

The Committee reviewed management’s paper to support the carrying amount of intangible assets 
held by the Group. The review is supported by Board-approved forecasts and the sensitivities applied 
concluded that no impairment was required. The Committee was satisfied with the conclusions.

Goodwill and Cash Generating 
Units (CGUs)

Deferred tax asset

Share-based payments

Provisions

TCFD climate risk reporting

The Committee considered the impairment review carried out by management. This included 
assumptions on the underlying calculation of the value-in-use of the CGU tested for impairment.  
The underlying cash flow assumptions are supported by Board approved forecasts. The main 
assumptions, discount rate and sensitivities are included within note 13 of the Financial Statements. 
The Committee was comfortable with the assumptions and judgements made, concluding that the 
carrying value of goodwill within the Financial Statements is appropriate.

The Committee reviewed the approach to the recognition of deferred tax assets, with particular 
reference to the impact of the share incentive schemes. No concerns were raised and the 
recognition and disclosure appears appropriate.

The Committee reviewed the key assumptions used for the valuation of options granted under the 
Company’s share-based incentive schemes, with particular reference to the earn-out arrangement 
for Touch. The basis of accounting and disclosures made were also considered appropriate and 
consistent with the external auditor’s findings. The Committee was satisfied that the assumptions 
used, including the performance period over which fair values are recognised were appropriate.

The Committee reviewed management’s paper presenting the assumptions and calculation 
methodologies applied in determining provisions. In addition to considering the appropriate 
application of IFRS and the recognition principles, the Committee was satisfied that the procedures 
performed by management to estimate and quantify provisions were sufficiently robust.

The Committee reviewed management’s methodology and boundary setting for the Scope 3 
emissions calculation and were comfortable that the assumptions and judgements made were 
appropriate.

The Committee reviewed the Group’s first TCFD climate risk disclosure responsibilities as part of its 
review of the Annual Report process for FY22. This review ensured that the reporting met the key 
statutory and regulatory obligations with clear ‘comply or explain’ disclosure.

These areas have been discussed with the external auditor to ensure that the Group makes appropriate judgements and provides the 
required level of disclosure. Following consideration of the above, the Committee concluded that there are no items that should be 
classified as significant or critical judgements in the context of the 2022 Annual Report and Financial Statements.

Going concern and viability 
The Committee reviewed a detailed paper presented by 
management setting out the assumptions underlying the going 
concern assessment and viability statements. The paper covered 
the Group’s expected future profitability, capital position and 
liquidity. The Committee also considered additional stress test 
scenarios covering a significant reduction in equity market values, 
a reduction in interest income and an idiosyncratic stress relating 
to a scenario whereby prolonged IT issues cause a reduction in 
customer numbers. The Committee also considered management 
actions that could be taken in the event that the modelled 
scenarios crystallise. 

The Committee recommended to the Board that it was 
appropriate for the Group to adopt the going concern basis 
of accounting in preparing the Annual Report and Financial 
Statements for the year ended 30 September 2022 and that based 
on current information they could make the viability statement on 
page 67.

Fair, balanced and understandable assessment
At the request of the Board, the Committee considered whether 
the 2022 Annual Report and Financial Statements, taken as a 
whole, are fair, balanced and understandable and provide the 
information necessary for shareholders and other stakeholders to 
assess the Group’s position and performance, business model  
and strategy.

The Committee considered the procedures around the preparation, 
review and challenge of the Annual Report and Financial 
Statements; the information and reporting it received from 
management and the external auditor; and the discussions that 
took place during the year. The Committee also considered the 
narrative sections of the reports to ensure there was consistency in 
the information reported, that appropriate weight had been given 
to both positive and negative aspects of business performance and 
that key messages had been presented coherently.

Following its review, the Committee is satisfied that the 
Annual Report and Financial Statements are fair, balanced 
and understandable and provide the information necessary 
for shareholders and other stakeholders to assess the Group’s 
position and performance and has advised the Board accordingly.

The Directors’ statement on a fair, balanced and understandable 
Annual Report and Financial Statements is set out on page 129.

 Strategic report

 Governance

 Financial statements

 Other information

CASS
The Committee reviewed the reasonable assurance reports and 
limited assurance reports in relation to CASS for all regulated 
entities within the Group. The Committee also challenged 
management as required on the content and procedures 
surrounding those reports.

Internal controls
Together with the Risk and Compliance Committee, the Audit 
Committee is responsible for monitoring and reviewing the 
effectiveness of the Group’s internal control and risk management 
systems. The Group’s systems of internal control and risk 
management are designed to identify, evaluate and manage rather 
than eliminate the risk of not achieving business objectives and 
can only provide reasonable and not absolute assurance against 
material misstatement or loss.

Through monitoring the effectiveness of its internal controls, the 
Committee is able to maintain a good understanding of business 
performance, key judgemental areas and management’s decision-
making processes. 

During the financial year the Committee:

•  reviewed the adequacy and effectiveness of the Group’s internal 

controls and internal control systems;

•  reviewed the adequacy and effectiveness of financial reporting;

•  considered and approved the internal audit plan for the year;

•  considered reports from the internal auditor, challenged the 

robustness of findings and agreed actions; 

•  monitored progress in management’s responsiveness to 

resolving audit issues raised; 

•  assessed the effectiveness of the internal auditor; and

•  reviewed and approved the internal controls and risk 

management statements in the Annual Report and Financial 
Statements.

The internal control systems have been continually monitored 
during the COVID-19 pandemic. Whilst the level of inherent 
risk for some of the Group’s principal risks and uncertainties 
has increased, the Group’s internal controls have continued to 
mitigate this increase in risk.

The Committee is satisfied that the Group had appropriate 
procedures in place throughout the year and to the date 
of signing, which accord with the FRC guidance on risk 
management, internal control and related financial and business 
reporting. The Board’s statement on internal control and risk 
management can be found on page 85.

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Audit Committee report

Internal audit
The provision of internal audit services is outsourced to  
Deloitte LLP.

The internal audit plan for the upcoming year is approved 
annually in advance by the Committee. A rolling three-year plan is 
maintained to ensure all critical areas of the business are covered 
over this period. This is overlaid by a risk assessment to determine 
the prioritisation of the internal audit plan for the coming year.

From FY23 the internal audit reporting cycle will be aligned to that 
of the Group’s financial year following consideration and approval 
by the Committee. 

The Committee reviews all internal audit reports in order to assess 
the effectiveness of mitigating controls and proposed actions 
by management to address any issues found. The Committee 
ensures that all management actions arising are tracked to 
completion. 

During the year, four reviews were undertaken by internal audit 
in line with the approved audit plan. These covered areas such as 
Financial Crime, Vulnerable Customers, Investment Risk Oversight 
and Operational Resilience framework and Governance. 

The Committee met with Deloitte without management present 
and with management without Deloitte present. There were no 
significant issues raised during these meetings.

Last year we confirmed our intention to review the provision of 
internal audit services. Following a rigorous review process the 
Committee approved the proposed move to a co-sourced internal 
audit function during FY23 and a formal recruitment process 
commenced in May 2022 for a Head of Internal Audit. I am 
pleased to report that we successfully completed this process and 
have appointed a new Head of Internal Audit, Paul Sleney, who 
joined us during November.

The Committee will oversee the transition to a co-sourced  
internal audit model, ensuring that all planned audits are  
delivered effectively with minimal disruption to the business. 

External audit
Tenure
This is BDO’s third year as the Group’s external auditor following a 
formal tender process during 2019 and subsequent appointment 
at the 2020 AGM. Neil Fung-On has fulfilled the role of lead audit 
partner for a third year.

The Committee confirms that the Group has complied with the 
requirements of the Statutory Audit Services for Large Companies 
Market Investigation (Mandatory Use of Competitive Tender 
Processes and Audit Committee Responsibilities) Order 2014  
for the financial year under review. Under these requirements  
a tender for the external audit must be undertaken no later  
than 2030.

Oversight of external audit
The Committee oversees the relationship with and work 
undertaken by the external auditor, BDO. The Committee’s 
responsibilities include making a recommendation on the 
appointment, reappointment and removal of the external auditor 
and overseeing their effectiveness and independence. The 
Committee assesses the qualifications, expertise, resources and 
independence of the external auditor and the effectiveness of  
the audit process. 

During the year the Committee approved the audit plan, the 
proposed audit fee and terms of engagement for 2022. The 
Committee also reviewed and challenged reports from BDO 
which outlined its risk assessments and audit plans, together  
with audit findings and management responses. 

The Chair of the Committee has regular contact with the external 
audit partner outside of Committee meetings and without the 
management of the business present.

The Committee considered the effectiveness of the audit 
process and the external auditor’s performance as part of an 
annual performance review. Feedback was sought from both 
Committee members and key internal stakeholders and focused 
on the quality and experience of the audit partner and key audit 
team, quality of the audit delivery and the extent and nature of 
challenge demonstrated by BDO in its work and interactions with 
management. 

During the year the FRC Audit Quality Review (AQR) team have 
been undertaking a review of the audit performed by BDO 
LLP of the Group’s financial statements for the year ended 30 
September 2021. The aim of the reviews is to promote continuous 
improvement in audit quality and identify key issues for firms to 
improve audit quality. Although the review is not yet finalised, and 
bearing in mind the timing of the current year's audit, BDO have 
kept the Audit Committee informed of areas where enhancements 
and/or changes to the audit approach would improve the quality 
of the FY22 audit. Having considered the areas identified and 
changes made to the audit strategy and approach, the Audit 
Committee concluded that it was satisfied with the response from 
the external auditor, the audit was effective and that none of the 
matters raised brought into question the integrity of the prior year 
financial statements. Once the final report has been received from 
the AQR, the Audit Committee will discuss any further actions  
with BDO.

Following the above review and the annual evaluation, the 
Committee recommended to the Board a proposal for 
reappointment of BDO as external auditor at the next AGM.

 Strategic report

 Governance

 Financial statements

 Other information

Committee evaluation
The Committee monitored the implementation of the 
recommendations made following the external evaluation of the 
Board and its Committees in the prior year, details of which can be 
found on page 89. The Committee also conducted its own annual 
effectiveness review in September 2022, which confirmed the 
Committee is operating effectively.

Audit Committee priorities for 2022/23
As well as considering the standing items of business, the 
Committee will focus on the following key areas during the 
forthcoming year:

•  embedding the new co-sourced Internal Audit function  

during FY23 and induction of responsibilities to the Head of 
Internal Audit;

•  overseeing the alignment of the Internal Audit reporting cycle to 

that of the Group’s financial year;

•  evolution of the disclosures and targets for the Group’s ESG 

strategy, including TCFD targets;

•  considering the impact and timing of the BEIS Audit Reform 

and any other regulatory changes or implications, including any 
future reporting of the effectiveness of internal controls; and

•  overseeing the development of an Audit and Assurance policy.

Signed on behalf of the Audit Committee:

Eamonn Flanagan 
Chair of the Audit Committee

30 November 2022

Non-audit fees
The Committee reviewed and approved the non-audit services 
policy for the year. The policy is reviewed annually by the 
Committee to safeguard the ongoing independence of the 
external auditor and ensure compliance with the FRC’s  
Ethical Standard.

The Committee recognise that there are often advantages in 
using the external auditor to provide certain non-audit services 
due to their knowledge of the business. In the event that BDO is 
engaged to provide non-audit services, procedures are in place to 
ensure that the provision of any such services does not impair the 
external auditor’s independence and objectivity. 

Prior to undertaking any non-audit service, external auditor 
independence is considered together with the nature of the 
services and fee levels relative to the audit. The approval of 
the Committee must be obtained before the external auditor 
is engaged to provide any permitted non-audit services. For 
permitted non-audit services that are considered not to be 
material, the Committee has pre-approved the use of the external 
auditor for cumulative amounts totalling less than £25,000 on 
the approval of the Chief Financial Officer and the Chair of the 
Committee. 

Fees for non-audit services paid to the external auditor should not, 
in aggregate, exceed 70% or more of the average audit fees for the 
preceding three years. This cap will become effective for the year 
commencing 1 October 2022 at which point the current external 
auditors will have been engaged for the previous three years.

As part of the planning, half-year and full-year processes, the 
Committee also received and reviewed an analysis of all non-audit 
work provided by BDO in addition to the results of BDO’s own 
independence confirmation checks.

During 2022, the external auditor undertook non-audit work in 
relation to other assurance services for the review of the interim 
results, CASS audit and profit verification work and was paid a total 
fee of £137,000 (2021: £100,000). Analysis of the fees paid to BDO 
during the current and prior year can be found in note 6 to the 
financial statements.

The Committee is satisfied that the external auditor’s independence 
has not been impaired by their provision of non-audit services. 

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Risk and Compliance 
Committee report

Dear shareholder

As Chair of the Risk and Compliance Committee, I am pleased to 
present the Committee’s report for the year ended 30 September 
2022. 

During the year, the Committee considered a wide range of 
existing and emerging risk and compliance matters. Key areas of 
focus included: 

• operational resilience, including the implementation of 

regulatory operational resilience requirements and the Group’s 
resilience to cyber attacks; 

• overseeing the effectiveness of the Group’s Risk Management 
Policy, including the Group’s risk appetite categories, principal 
risks and uncertainties (PR&U) and key risk indicators (KRIs) and 
tolerances;

• risk assessments on the impact of the Russian invasion of 
Ukraine and any potential impact on the Group and the 
potential risks arising from hybrid working, post the COVID 
pandemic;

• Internal Capital and Risk Assessment (ICARA) and the potential 
impacts of severe economic scenarios on the Group’s business 
model and strategy;

• progress with embedding the Group’s environmental, social and 
governance (ESG) and Task Force for Climate-related Financial 
Disclosures (TCFD) frameworks; 

• conduct and customer outcomes, including reviewing an 

implementation plan for the new Consumer Duty; 

• whistleblowing across the Group;

• financial crime prevention, including overseeing the 
effectiveness of anti-money laundering controls; and

• regulatory horizon scanning for matters impacting the platform 

sector and asset management sector.

The Committee receives regular training from subject matter 
experts; this year it has received cyber security, ICARA and 
Consumer Duty training, in order to ensure its knowledge of these 
areas is appropriate. 

Simon Turner 
Chair of the Risk and Compliance Committee

Roles and responsibilities
The role of the Committee is to assist the Board in fulfilling its 
oversight responsibilities by reviewing and monitoring:

• the Group’s attitude to and appetite for risk and its future risk 

strategy;

• the Group’s risk management framework;

• how risk is reported both internally and externally; and

• the processes for compliance with laws, regulations and 

ethical codes of practice and prevention of financial crime.

The role and responsibilities of the Committee are set out in 
formal terms of reference, a copy of which can be viewed on  
the Group’s website ajbell.co.uk. 

More detail on the Group’s approach to managing risk is  
detailed in the risk management framework section of the 
Strategic Report. 

Committee attendance
The Committee meets at least four times a year and may 
meet at other times as agreed by the Chair or as requested by 
another member of the Committee. The Committee comprises 
independent Non-Executive Directors. 

Member

Simon Turner

Position

Chair

Helena Morrissey

Evelyn Bourke

Les Platts1

Non-Executive 
Director (Chair)

Senior Independent 
Director

Non-Executive 
Director  
(Chair up until  
26 January 2022)

1.

Stepped down from the Committee following the AGM on 26 January 2022.

Eligible 
meetings

Attended 
meetings

5

5

5

1

5

5

5

1

The Committee concluded that the Group continues to have 
strong discipline in the management of both emerging and 
existing risks. The Committee’s work continues to help support 
the Group in reviewing the amount and type of risk it is prepared 
to take or hold in the context of its business model and in the 
course of achieving its strategic objectives. 

Further information on the activities of the Committee is  
provided below. 

Membership
Membership of the Committee is reviewed annually by the Chair 
of the Committee as part of its annual performance evaluation. 
Recommendations for new appointments are considered with the 
Nomination Committee, prior to Board approval. 

The Company Secretary is the secretary to the Committee.  
The Deputy Chief Executive Officer, Chief Financial Officer, Chief 
Operating Officer, Chief Risk Officer, Finance Director, Head of 
Risk and other members of the senior management team are 
routinely invited to attend Committee meetings. 

 Strategic report

 Governance

 Financial statements

 Other information

Main activities during the financial year
The Committee has an annual cycle of work to ensure that all responsibilities are met over a financial year. The Committee met 
five times during the year, the list below summarises the main activities considered by the Committee during the year ended  
30 September 2022. 

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Risk management framework
• Review and approval of risk appetite 

categories and statements

• Review and approval of the annual risk and 

compliance plan

• Review of risks that have crystallised during 

the previous financial year

• Conduct and customer outcomes 

Operational resilience
• Operational resilience update

Risk reporting
• Review of the CRO report
• Review and approval of the KRIs linked to risk 

appetite categories and PR&U
• Review of conduct risk reporting
• Review of information security reporting
• Review of financial crime reporting

Client money and assets
• Review of the client money and assets 

report

Cyber security
• Cyber security deep dive, including threat 
testing from third-party cyber security 
company

Combined assurance model 
• Review of assurance 

Whistleblowing
• Review and approval of the annual 

whistleblowing report

ICAAP
• Review of ICAAP document, including 

liquidity risk assessments, recovery planning 
and the wind-down plan

Regulatory items 
• Review of risk sections in Annual Report

Operational resilience
• Operational resilience update, 

Client money and assets
• Review of the client money and assets report

Money laundering
• Review of annual report by the Money 

including review of self-assessment for 
implementation of operational resilience 
regulatory requirements set out in the FCA 
policy statement (PS) 21/3

Risk assessment
• Review of risk assessment on the impact 

of the Russian invasion of Ukraine and any 
potential impact on the Group

Laundering Reporting Officer 

Data protection
• Review of annual report by the Data 

Protection Officer

Risk reporting
• Review of the CRO report
• Review of conduct risk reporting
• Review of information security reporting

ESG and TCFD
• Review of progress with embedding the 

ICARA
• Review of process and timetable for the 

Group’s ESG and TCFD frameworks

ICARA

Risk management framework
• Review and approval of Group Risk 

Management Policy

Risk reporting
• Review of the CRO report
• Review of KRIs linked to risk appetite 

• Review and approval of risk and compliance 

categories and PR&U

target operating model

Operational resilience
• Operational resilience update

• Review of conduct risk reporting
• Review of information security reporting
• Review of financial crime reporting

Combined assurance model 
• Review of assurance

Client money and assets
• Review of the client money and assets 

report

ICARA
• Training on ICARA

Regulatory items 
• Review of risk sections in half-year report
• Review of training on the new Consumer 

Duty

ICARA
• Review and challenge of material harms 

Regulatory items
• Regulatory horizon scanning

and stress testing

Risk management framework
• Review and approval of the annual risk and 

Combined assurance model 
• Review of assurance

compliance plan

Operational resilience
• Operational resilience progress update
• Disaster recovery update 

Risk reporting
• Review of the CRO report
• Review of KRIs linked to risk appetite 

categories and PR&U

• Review of conduct risk reporting
• Review of information security reporting
• Review of financial crime reporting

Client money and assets
• Review of the client money and assets report

Risk assessment
• Review of the updated risk assessment on the 
impact of the Russian invasion of Ukraine and 
any potential impact on the Group

• Review of people risk and the impact of hybrid 

working

ESG and TCFD
• Review of climate risk stress testing

ICARA
• Review and approval of material harms and 

stress testing

Regulatory items 
• Review of risk sections in Annual Report
• Review of the new Consumer Duty 

implementation plan

• Regulatory horizon scanning

Review risks inherent in executive 
strategic objectives
• Review of risks inherent in executive 

objectives and in the criteria for executive 
variable remuneration

Committee evaluation
• Review of committee evaluation

96

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 97

Risk and Compliance  
Committee report

Key areas of focus
Risk management framework 
The Chief Risk Officer (CRO) provided her annual assessment 
of risk and compliance in September 2022 and confirmed good 
progress had been made with the delivery of both the risk and 
compliance plans over the previous financial year. The Committee 
approved the annual risk and compliance plans in September 
2022. The Committee reviewed and approved the target operating 
model for the Risk and Compliance Teams to ensure they are 
suitably equipped to deliver on current and future priorities. 
The Committee conducted its annual review of the Group Risk 
Management Policy in May 2022 and approved the Policy with 
minor amendments.

The risk appetite categories and the PR&U are reviewed annually 
after the Board strategy and budget have been approved and the 
appropriate KRIs and tolerances are then set. The associated KRIs 
and tolerances are monitored at each Committee meeting. 

Operational resilience
The Group implemented the operational resilience requirements 
set out in FCA policy statement 21/3 (building operational 
resilience) in March 2022 and the Committee tracked progress 
in meeting these requirements, as well as initiatives to further 
improve the Group’s operational resilience. 

Risk reporting
Risk reporting is included in the Group’s quarterly CRO report. 
This includes details of underlying KRIs mapped to the risk 
appetite categories and the PR&U, a summary of all the Group’s 
risks and controls, breaches, risk events and emerging risks. 

Whistleblowing
The Group promotes a culture of openness with its employees 
and where there are concerns, encourages them to utilise the 
various means available to speak-up. The Group recognises that 
employees may not feel comfortable reporting their concerns 
through an internal channel and therefore provides access to an 
external whistleblowing service. A formal whistleblowing policy is 
in place which is reviewed annually by the Committee alongside 
the annual whistleblowing report for consideration.

The Chair of the Committee has been appointed as the 
whistleblowing champion and will be responsible for overseeing 
the integrity and effectiveness of the regime.

Combined Assurance Model 
The purpose of the Combined Assurance Model (CAM) is to 
monitor the consistency of approach, completeness of coverage 
and coordination of activities of the Risk, Compliance and Internal 
Audit functions. All of the Group’s risks and controls are recorded 
in the Group’s risk register. Each business area is responsible 
for performing a Risk and Control Self-Assessment (RCSA), 
reviewing this assessment on an ongoing basis and providing 
an annual RCSA attestation. Depending on this assessment, 
the business area will determine whether action is required to 
improve the controls to ensure the relevant risk is brought back 
or remains within appetite. The second (Risk and Compliance) 
and third (Internal Audit) lines of defence then coordinate their 
assurance activities across the key areas of risk across the Group. 
The assurance output has been reviewed by the Committee, in 
conjunction with the Audit Committee, over the course of the 
financial year. The annual risk and compliance plans are reviewed 
and approved taking into consideration the findings from  
the CAM. 

Client money and assets 
The Committee reviews a quarterly client money and assets 
(CASS) report, which includes progress on the Group’s CASS 
automation and process simplification, which is looking to 
improve the Group’s CASS processes. 

Cyber security
The Committee monitors the Group’s defences against cyber 
threats. The Committee has reviewed information from our 
internal subject matter experts on key cyber threats and the 
strength of our corresponding key controls. The Committee has 
also sought out assurance and cyber security threat testing from 
third-party cyber security companies to ensure the Group’s cyber 
defences are working appropriately.

 Strategic report

 Governance

 Financial statements

 Other information

Regulatory items
The Committee has reviewed key regulatory initiatives, such as the 
new Consumer Duty and the FCA Business Plan to ensure that the 
FCA’s key priorities are aligned with the Group’s key priorities.

Risks inherent in the executive’s strategic objectives
Having reviewed the risks inherent in executive objectives and in 
the criteria for executive variable remuneration, the Committee 
concluded that the executive strategic objectives were not 
designed to encourage excessive risk taking. 

Committee evaluation 
The Committee conducted its own annual effectiveness review 
in September 2022, which confirmed the Committee is operating 
effectively.

Risk and Compliance Committee priorities for 
2022/23
The Committee will continue to focus on any emerging risks that 
may materialise. Areas of focus over the next financial year are 
likely to be the implementation of the Consumer Duty and further 
embedding of TCFD requirements.

Signed on behalf of the Risk and Compliance Committee:

Simon Turner 
Chair of the Risk and Compliance Committee

30 November 2022

Risk assessment
The Committee has reviewed risk assessments on the impact 
of the Russian invasion of Ukraine and any potential impact on 
the Group. The Group has not been materially impacted (UK-
centric business model serving primarily UK customers, with no 
commercial interests in either Russia or Ukraine). The Committee 
has also reviewed a risk assessment on people risk and the impact 
of hybrid working, post the COVID pandemic.

ESG and TCFD
The Committee has reviewed progress with embedding the 
Group’s ESG and TCFD frameworks, with a particular focus on  
the impact of climate-related risks on the Group. 

Money laundering
The Committee received and reviewed its annual report from the 
Money Laundering Reporting Officer (MLRO) in March 2022 which 
confirmed the Group’s anti-money laundering and fraud controls 
are adequate. The Group is devoting additional resource to further 
improve its control environment. The Committee monitors the 
effectiveness of the Group’s anti-money laundering and fraud 
systems and controls as part of its quarterly risk reporting.

Data protection
The Committee received and reviewed the annual report from 
the Data Protection Officer (DPO) in March 2022. A Data Steering 
Forum has been established to oversee the ongoing maturity of 
the data protection and privacy framework. 

ICAAP/ICARA
The Committee reviewed the ICAAP (under the old prudential 
regime for investment firms) in November 2021 and has also 
reviewed the ICARA (new prudential regime for investment firms). 
The Group has conducted ICARA scenario workshops with subject 
matter experts from across the Group to assess the material 
harms that the Group and its customers may be exposed to. A 
Committee meeting was convened in July to review and challenge 
the output, with the revised output being subject to further review 
and challenge by the Committee in September. The Committee 
has also reviewed stress testing, recovery planning and wind-
down planning assessments. 

98

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AJ Bell plc Annual Report and Financial Statements 2022

 99

Directors’ Remuneration report
Annual statement by the Chair of the Remuneration Committee

Margaret Hassall
Remuneration Committee Chair

Committee attendance
The Company Secretary is secretary to the Committee. The Chief 
Executive Officer, Chief Financial Officer, HR Director and our 
external advisers, Deloitte, are also routinely invited to attend 
Committee meetings. No Director was present during the meeting 
where their own remuneration was discussed. 

Member

Margaret Hassall1

Eamonn Flanagan

Simon Turner

Position

Chair

Non-Executive 
Director

Non-Executive 
Director

Laura Carstensen2

Chair

Eligible 
meetings

Attended 
meetings

 4

 4 

 4 

 1

 4

 4 

 4 

 1

1. Margaret Hassall was appointed Chair of the committee on 26 January 2022.
2.  Laura Carstensen stepped down from the committee on 26 January 2022.

Dear shareholder

On behalf of the Board, I am pleased to present the Directors’ 
Remuneration Report for the year ended 30 September 2022; 
my first report as Chair of the Remuneration Committee. I would 
like to take this opportunity to thank Laura Carstensen for her 
dedicated contribution and service as the previous Chair of the 
Committee.

The report is divided into two sections; the Directors’ 
Remuneration Policy, followed by the Annual Report on 
Remuneration. The Policy sets out our forward-looking policy 
for Directors’ remuneration and is a replacement for the Policy 
approved at the 2020 AGM. The Annual Report on Remuneration 
provides details of the amounts earned in respect of the 
2022 financial year and how the new Policy, if approved by 
shareholders, will be implemented in the 2023 financial year.

The new Policy and the Directors’ Remuneration Report will 
be subject to a binding vote and advisory vote respectively, at 
the 2023 AGM. Shareholder approval is also being sought for 
amendments to the EIP to reflect the proposed changes to the 
Policy and for a new Senior Manager Incentive Plan (SMIP) as 
described on page 105. 

We have again delivered a strong financial performance, despite 
a challenging market; this is in part due to increased customer 
numbers and growth of AUA whilst investing in our brand, 
technology and propositions.

Review of Remuneration Policy and Reward 
Principles
When our current Policy was established at IPO (with c. 97% votes 
in favour at the 2020 AGM), the majority of AJ Bell’s executive 
team had significant shareholdings in the Company together 
with average tenure of more than 11 years at the Company. The 
positioning of executive pays at or below the lower end of the 
market range, in part, reflected this context and the value of 
the equity held at IPO by the executive team. Since then, the 
business has grown significantly and there have been various 
changes in the composition and membership of both our Board 
and executive management team. This has highlighted that the 
positioning of the packages for our Executive Directors have fallen 
behind the market. In a competitive talent market, talent attraction 
and retention in key areas of the business, ensuring that our 
remuneration and benefits offering remains competitive, and that 
we are seen as an employer of choice, have continued to be core 
priorities. 

Against this backdrop, we have undertaken a comprehensive 
review of our reward principles which we apply throughout 
the Company. The proposed changes to the Policy are aligned 
with these refreshed reward principles and ensure that the 
remuneration framework:

• is aligned to our culture and promotes sustainable long-term 

value creation;

• is more market competitive and supports the retention and 

attraction of our leadership talent; and 

• delivers greater reward for more stretching performance aligned 

with our growth ambition.

We have also taken into account best practice developments, 
regulatory changes including the impact of the IFPR, and the 
wider stakeholder context. 

Business and remuneration context
Since our IPO in December 2018, we have operated a single 
incentive plan, the EIP, which was considered to be appropriate 
given the nature of our business model where a high proportion 
of operating profit is converted into cash in the year that it is 
generated.

The performance measures set for the EIP awards are divided 
between a balanced scorecard of financial and non-financial 
measures linked to the KPIs and strategy of the business, with the 
primary focus being on the drivers of long-term value, such as 
growth in AUA, customer numbers and retention rates.

Performance is assessed over a single financial period but with the 
deferral of the vesting of a significant proportion of the awards 
(60% in the case of Executive Directors). The balanced scorecard 
and deferred awards promote and reward long-term sustainable 
Group performance. The intrinsic nature of the metrics included in 
the balanced scorecard promotes behaviours supportive of long-
term goals and a sustainable, successful business. Furthermore, 
deferred awards are also subject to a robust performance 
underpin which is linked to the underlying performance of the 
Group, risk management, conduct and compliance which is 
assessed over the three-year deferral period.

Under the EIP no cash bonuses are paid. Instead, both annual and 
deferred awards are delivered in shares, thus aligning shareholder 
and Director interests. EIP awards are granted at the start of the 
financial year and the number of shares subject to the EIP awards 
is determined based on the share price at the date of grant. 
This means that Executives are exposed to the impact of any 
subsequent movement in the share price over the performance 
period, upwards or downwards. 

We consider that this, together with our clear and robust 
framework for setting targets and for measuring and assessing 
performance objectively, ensure we reward Executives 
appropriately for both their own contribution and the 
performance of the Group. The Committee retains discretion 
to override mechanical assessment ratings if they consider 
them to have resulted in inappropriate award outcomes and 
has, on occasion, exercised such discretion. When exercising its 
discretion, the Committee takes into account a report from the 
Chief Risk Officer on whether it has been identified that any undue 
risk has been taken to achieve objectives. 

Performance graph and historical Chief Executive Officer 
Remuneration outcomes on page 123 demonstrate that the EIP 
has been successful in rewarding long-term sustainable Company 
performance. The Committee considers that it is appropriate to 
retain the EIP structure for the Executive Directors and executive 
management team. However, we are proposing to increase the EIP 
opportunities on a phased basis as set out below. The proposed 
increases reflect the increase in the size and complexity of the 
business since IPO and the changes in our Board composition 
over the last year.

• Since our IPO, our market capitalisation has increased from  
c. £650 million to c. £1.2 billion (based on three months’ 
average market capitalisation to 30 September 2022). 

• Our continued organic growth since December 2018 has seen 
our customer numbers increase by 111% to 440,589, assets 
under administration increase by 55% to £69.2 billion, and assets 
under management increase by 10x to reach £2.8 billion.

AJ Bell is a high-performing business, and we believe that 
increasing the remuneration packages of our Executives to deliver 
greater reward for more stretching performance is necessary to 
help us retain our leadership talent. We are proposing to move the 
Executive remuneration packages to a more competitive level in a 
balanced and prudent way which is consistent with the refreshed 
reward principles set out above.

Board and senior management changes 
As announced on 16 June 2022, Michael Summersgill will succeed 
Andy Bell as CEO. The FCA has approved Michael Summersgill 
under the Senior Managers & Certification Regime (SMCR) to  
take on the role of CEO with effect from 1 October 2022.

Michael’s appointment as CEO is in line with the Board’s long-
established succession plan, having been identified as a potential 
successor to Andy several years ago. Since his appointment as 
Deputy CEO last year, Michael has worked very closely with Andy 
to ensure a smooth transition when he assumes the role of CEO. 
His proposed remuneration package, with effect from 1 October 
2022 is set out on page 104.

Our new CFO, Peter Birch, joined the business on 1 July 2022. 
We are delighted to have secured someone of Peter’s talent and 
experience. He has extensive knowledge of the UK financial 
services sector, including the investment platform market. His 
remuneration package on appointment is outlined the following 
table. Details of his remuneration package with effect from  
1 October 2022 are set out on page 104. Although we did not 
seek to match the quantum of his previous package, his package 
was determined by the need to attract the right calibre of external 
candidate and took into account market benchmarks based on 
companies of a similar size and complexity to AJ Bell.

 Strategic report

 Governance

 Financial statements

 Other information

Base salary

£310,000 (Note: no increase proposed with 
effect from 1 October 2022).

Pension/cash 
in lieu

EIP

Although higher than Michael Summersgill’s 
FY21 salary of £225,500 when he held the 
position of CFO, as part of the CFO recruitment 
process during 2021, it was determined that 
the base salary level previously paid to Michael 
was insufficient to attract a candidate of Peter’s 
experience and calibre, and would have been  
a significant pay cut for Peter. 

Peter’s base salary is positioned at the lower 
end of the market range.

For FY22: 

In line with auto-enrolment requirements 

For FY22 (pro-rated to reflect proportion  
of FY22 since Peter joined the business):

Target opportunity: 125% of salary

Maximum opportunity: 187.5% of salary

Given Peter Birch joined the business on 1 July 
2022, the pro-rated FY22 EIP award, to reflect 
the three months Peter was employed during 
FY22, will be added to the FY23 EIP award. This 
award will be granted as part of the FY23 EIP 
award. Further details are set out below. 

As announced on 27 September 2022, Andy Bell stepped down 
from the Board with effect from 30 September 2022 but will 
continue to work with the business in a consultancy role.  
AJ Bell Business Solutions Limited, a wholly owned subsidiary  
of AJ Bell plc, entered into a consultancy agreement with Blythe 
Business Services Ltd (BBSL), a company associated with Andy, on 
1 October 2022. Under the terms of the Consultancy Agreement, 
BBSL will be paid an annual fee of £150,000 for procuring the 
services of Andy for not less than 48 full days a year. The term of 
the Consultancy Agreement began on 1 October 2022 and can 
be terminated by either party on not less than one month's notice 
expiring at any time after 30 September 2023.

Andy will retain his deferred awards under the EIP which will 
continue to be released following the end of a deferral period 
subject to the satisfaction of the performance underpin. The 
holding period and post-employment shareholding guidelines 
will also continue to apply. 

Proposed changes to the Remuneration Policy
To achieve our strategic growth ambitions, we will need 
to continue to attract and retain the appropriate calibre of 
Executives and ensure their strong alignment with the interests 
of our shareholders. In this context, and taking into account the 
current lower quartile positioning of the base salary and total 
remuneration of our Executive Directors, the Committee proposes 
the following changes to the EIP. These changes are aligned to 
long-term value creation and reflect the increase in the size and 
complexity of the business since IPO.

To deliver greater reward for more stretching performance 
aligned with our growth ambition and having regard to the 
competitiveness of our current scheme, we are proposing to 
increase the EIP opportunities on a phased basis as set out 
overleaf. The modest increases proposed for FY23 only apply  
to the CEO and COO and are within the current Policy limits.  
The Remuneration Committee strongly believe in maintaining  
an appropriate differential between the EIP opportunity for the 
CEO and other Executive Directors to appropriately recognise  
the scope of the responsibilities of the role. 

100 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  101

Directors’ Remuneration report
Annual statement by the Chair of the Remuneration Committee

FY22 - Current

FY23 – within current policy limits

FY24

CEO

Target: 125% of salary
Max: 187.5% of salary

Target: 133% of salary
Max: 200% of salary

Target: 135% of salary
Max: 270% of salary

Deputy 
CEO

Target: 100% of salary
Max: 150% of salary

N/A

Target: 125% of salary
Max: 187.5% of salary

Target: No change
Max: No change

Target: 100% of salary
Max: 150% of salary

Target: 125% of salary
Max: 187.5% of salary

CFO

COO

Notes

N/A

Target: No change
Max: 250% of salary

Target: No change
Max: 250% of salary

In line with current Policy, up 
to 67% of the maximum award 
granted may vest for delivering 
appropriately stretching on-
target performance.

Proportion of the EIP award 
deferred: 60% of the award in  
line with the current Policy.

An increase in the stretch of targets at maximum, to ensure we are 
only paying more for delivery of more stretching performance.

A reduction in the on-target opportunity from 67% of maximum to 
50% of maximum in line with best practice and ISS guidelines.

Proportion of the EIP award deferred 60% of the award in line with 
the current policy. This will continue to provide a further safeguard 
against the increased maximum opportunity encouraging risk 
taking outside the Company’s risk appetite.

Other minor changes to the Policy will address developments 
since the current Policy was approved. These include:

•  additional flexibility within the Policy to allow at least 50% 
of the EIP opportunity from FY23 onwards to be based on 
financial and/or growth measures and/or a relative performance 
measure; 

•  the ability to pay dividend equivalents on deferred shares will 
be introduced on EIP deferred awards granted from FY24; this 
change reflects market and best practice. Earning dividend 
equivalents over the deferral period aligns the link to continued 
returns to shareholders. Dividend equivalents will only accrue 
on deferred shares over the deferral period and will normally be 
settled in shares, with cash settlement only to be applied where 
the circumstances make that appropriate – for example where 
there is a regulatory restriction on the delivery of shares, or in 
respect of the tax liability arising in relation to the award; and

•  taking into account the fact the shareholding guideline (350% 

for the CEO and 300% for other Executive Directors) is at 
the upper end of market practice, additional flexibility will 
be included in the new Policy to allow vested awards which 
have not been released to count towards the guideline. We 
have enhanced the post-employment shareholding guideline 
such that Executive Directors will be required to retain shares 
of value equal to the shareholder guideline (or value of their 
shareholding at cessation if lower) for 24 months post cessation 
of employment.

As set out overleaf the Committee has also worked with the 
Executives to develop policies to increase share ownership 
throughout the organisation given long-term value creation  
is central to our strategic business model. 

Impact of changes on total compensation
The Committee is mindful of the impact of the proposed increases 
on the value of the total remuneration package. The changes 
outlined above are still considered to be modest considering 
maximum compensation levels relative to the market. 

Compared to FTSE 250 companies with a market capitalisation 
of £800 million to £2,500 million the total remuneration for our 
Executive Directors is positioned at or below lower quartile. The 
Committee intends to keep this under review in future years to 
ensure we can continue to attract and retain the calibre and 
experience of individuals needed to deliver the Group’s growth 
ambitions.

The reduction in the on-target vesting level from 67% to 50% of 
maximum from FY24 broadly maintains the current on-target 
value of the annual and deferred award as a percentage of salary. 
The increase from FY24 is therefore being delivered for above 
on-target performance. As noted above we also recognise that 
increasing the level of competitiveness in the Executive Directors’ 
remuneration packages will require the continued delivery of  
AJ Bell’s strategic objectives, coupled with stretching targets  
for EIP awards. 

The Committee believe that the above changes are consistent 
with our aim to reward appropriately strong long-term performance 
and are, therefore, in the best interest of the Company’s 
shareholders. AJ Bell is a high-performing business and we believe 
that increasing the remuneration packages of our top Executives is 
necessary to help us retain our leadership talent.

EIP outcomes for FY22
Our financial results for the year ended 30 September 2022 
demonstrate strong growth over the past 12 months. This growth 
has been driven by strong net AUA inflows and a 15% increase in 
customer numbers in the year. 

We achieved strong growth in revenue during the year, up 12% to 
£163.8 million, and we are pleased to report an increase in PBT to 
£58.4 million, representing a 6% year-on-year growth rate. 

In determining Directors’ pay for the year, the Committee 
considered the results of the key performance measures, external 
market conditions and an assessment of the movements in share 
price seen over the period. Based on this, the extent to which 
awards under the EIP vested has been confirmed; Andy Bell's 
awards as CEO vested at 67%, Michael Summersgill's awards as 
Deputy CEO at 72% and Roger Stott's awards as COO at 72%. 
The Committee did not apply any discretion to the formulaic 
outcomes. Further details of the outcomes can be found on  
pages 118 to 120 of the Annual Report on Remuneration. 

The Committee is satisfied that our Executive Directors have 
continued to deliver tangible and substantial benefits for the 
business and our shareholders and have delivered strong 
performance against stretching targets, as our results attest. 

 Strategic report

 Governance

 Financial statements

 Other information

The forum meets every two months and has discussed a variety  
of themes raised by staff, including diversity and inclusion, culture, 
communication, career development, charitable activity and pay 
and benefits. 

We also continue to survey staff through the Best Companies 
engagement survey. This covers a number of key areas including 
pay and benefits. As staff are able to give anonymous feedback 
through the survey this ensures that it is as open and honest as 
possible. This feedback has been used to support the decisions 
made in respect of pay and benefits, and in addition, we also 
surveyed staff separately this year in relation to our FY23 pay 
and benefits review to ensure that we were targeting those areas 
which were considered most important to our staff.

Gender pay
Our pay data that we were required to publish in 2022 dates back 
to April 2021. This shows slight improvements in both our mean 
and median pay gap compared to the previous year, with our 
median at 11.7%. Since then we have continued to make progress 
in supporting a diverse and inclusive workplace. For example, 
we are actively seeking to address the traditional imbalance of 
men working in tech roles with targeted recruitment campaigns 
for women, including the use of gender decoders in adverts, 
and we are proud to have recruited a growing number of female 
tech apprentices. We recognise the value diversity brings to 
our business and have developed a new diversity and inclusion 
framework to help drive our ambitions and enables us to track 
progress. We are confident that these steps, together with other 
initiatives such as ensuring a balance of female participants on our 
internal development programmes for Team Leaders, Managers 
and Senior Managers, and providing opportunities for coaching 
and mentoring of female staff, means that we are continuing to 
build a strong female talent pipeline for more senior roles in  
the future.

The Group’s gender pay gap report can be found at ajbell.co.uk. 

CEO pay ratio 
The median ratio for the CEO’s salary and total remuneration 
compared to our employees was 19:1 and 37:1 respectively and 
further details can be found on page 124 of the Annual Report on 
Remuneration. A significant proportion of the CEO’s pay is in the 
form of variable pay through the EIP. CEO pay will therefore vary 
year-on-year based on Company and share price performance,  
as will the CEO to all-employee pay ratio. 

Alignment with wider workforce
The Committee reviews information on wider workforce 
remuneration, provided by the Human Resources team, who 
are responsible for completing the annual pay review and a 
performance review process. Executive remuneration and other 
employees’ salaries are reviewed following the same process 
and include both fixed and performance-related elements. 
This includes benchmarking against similar organisations and 
considers factors such as local recruitment conditions. During 
the year 97% of the wider workforce below Board and ExCo level 
received a bonus award.

We conducted a wide-ranging staff benefits review alongside 
our annual pay review process, which started much earlier in the 
year than previously in recognition of the challenging external 
labour market conditions experienced from early 2022. For our 
pay review process, early base pay awards were made in April 
2022 to over 30% of staff, primarily where we had increased our 
benchmark levels for some of our administrative and technology 
roles. A further year end process was completed capturing all 
eligible staff for pay awards effective from 1 October 2022.  
The outcome of our combined pay and benefits review was  
an incremental spend of just over 10% of total staff costs.

To ensure we targeted those areas most important to our staff 
for our benefits review, we sought their feedback from the outset 
through a staff benefits questionnaire. The feedback highlighted 
that benefits associated with health and wellbeing, and saving for 
the future were most valued. Share ownership in particular was 
also rated highly as a benefit. Consequently, we will be making a 
number of significant enhancements to our benefits offering for 
FY23 which include an increase in pension contribution levels, 
annual free shares awards up to £2,000 to all staff through our 
HMRC approved Buy As You Earn (BAYE) share plan and the 
introduction of a Health Cash Plan to further support  
staff wellbeing.

We have operated a BAYE scheme for all staff since our IPO in 
2018 (at which point a free share award to all staff was made). 
All staff have since been able to participate in the scheme, under 
which they can, within HMRC approved limits, buy shares in the 
company out of pre-income tax and national insurance pay. 
During the year 52% of our workforce participated in the plan.  
In addition, from October 2022, we will be introducing an annual 
free share award for all staff, based on company performance. 
This further supports our reward principle to enable the wider 
workforce to share the growth in value of the Company through 
equity participation, aids staff retention and helps align the 
interests of our wider workforce with those of our shareholders. 

Helena Morrissey was nominated as our employee engagement 
director with effect from the 2022 AGM and building on the 
success of the existing Employee Voice Forum (EVF), Helena 
relaunched the EVF in 2022 to help open a more frequent 
dialogue between staff and the Board.

102 AJ Bell plc Annual Report and Financial Statements 2022

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Directors’ Remuneration report
Annual statement by the Chair of the Remuneration Committee

Looking forward to 2022/23
Base salaries: The average base salary increase for the wider workforce for 2022/23 is just over 7%. As outlined above, in addition to the 
annual pay review process, we also conducted a wide-ranging staff benefits review which resulted in an incremental spend of just over 
10% for 2023. Proportionately lower increases have been awarded for our Executive Directors as set out below: 

Michael Summersgill (CEO)

Peter Birch (CFO)

Roger Stott (COO)

Base salary effective  
1 October 2022

% 
Change

Market positioning compared to FTSE 250 companies 
with a market capitalisation of £800m to £2.5bn

£500,000

£310,000

£291,500

0.28% (compared
to former CEO)

N/A

6%

Lower quartile

Below lower quartile

Below lower quartile

Pension: Pension / cash in lieu of pension may be provided for Executive Directors up to the rate available to the wider workforce. 
(currently 5%). 

EIP: As set out below, the modest increases proposed for FY23 only apply to the CEO and COO and are within the current Policy limits.

Given Peter Birch joined the business on 1 July 2022 the pro-rated FY22 EIP award, to reflect the three months Peter was employed 
during FY22, will be added to the FY23 EIP award. This award will be granted as part of the FY23 EIP award and will be subject to the same 
performance targets as the FY23 EIP award. Further details are set out below.

To recognise Roger’s strong performance in his role during FY22 he has received a 6% increase in base salary, although still below the 
average increase for the wider workforce.

Michael Summersgill (CEO)

Peter Birch (CFO)

Roger Stott (COO)

FY23 – within current policy limits

Target: 133% of salary
Max: 200% of salary

Target: 125% of salary
Max: 187.5% of salary

Target: 125% of salary
Max: 187.5% of salary

As part of the implementation of the new Policy for FY23, we have reviewed the inclusion of environmental, social and governance (ESG) 
related metrics in the EIP. In setting the performance measures and targets for FY23 we have also been mindful of the Consumer Duty 
rules and need to ensure our reward policies and practices appropriately reflect our focus on ensuring good customer outcomes.  
Further details are set out below.

Both the annual and deferred awards will be assessed against a balanced scorecard of financial and non-financial measures, linked to the 
KPIs and strategy of the business, over the financial year ending 30 September 2023 as set out below:

Finance and Assurance

Growth

Our customers

Our technology

Our people

Individual measures

Revenue
PBT
Diluted EPS

Total customers
Total AUA
Brand awareness

Customer retention 
rates

PBT margin

Staff engagement

Including but not 
limited to Consmer 
Duty, culture, diversity 
and inclusion, 
progressing our  
ESG agenda

Weighting:
CEO: 35%
CFO: 35%
COO: 35%

Weighting:
CEO: 25%
CFO: 25%
COO: 15%

Weighting:
CEO: 15%
CFO: 15%
COO: 25%

Weighting:
CEO: 5%
CFO: 5%
COO: 0%

Weighting:
CEO: 5%
CFO: 5%
COO: 10%

Weighting:
CEO: 15%
CFO: 15%
COO: 15%

Our primary focus for next year is also on attracting and retaining diverse talent in key areas of the business, ensuring that our 
remuneration and benefits offering remain competitive and that we are an employer of choice. We will also continue to monitor 
remuneration developments, particularly in light of the IFPR. 

 Strategic report

 Governance

 Financial statements

 Other information

Shareholder views
The Committee is grateful to shareholders for their high level 
of support for our Directors’ Remuneration Report for the years 
ended 30 September 2020 and 30 September 2021, with over 
99% and 91% of votes in favour respectively. These high levels 
of support reflect our responsible approach to Executive pay, an 
approach that will be continued under the proposed new Policy. 

I would also like to thank shareholders and investor bodies 
for their constructive input and engagement in relation to 
developing the new Policy. As we considered our proposals for 
the new Policy, the Committee had the opportunity to consult 
with institutional shareholders representing more than 85% 
of the shares in the Company. We have tried to incorporate as 
much investor feedback as possible whilst balancing different 
stakeholder views. In particular, as noted above, the Committee 
has decided to enhance the post-employment shareholding 
guideline such that Executive Directors will be required to retain 
shares of value equal to the shareholder guideline (or value 
of their shareholding at cessation if lower) for 24 months post 
cessation of employment.

We believe that the current Policy operated as intended and 
consider that the remuneration received by the Executive 
Directors in respect of the 2022 financial year was appropriate, 
taking into account Group and personal performance, and the 
experience of shareholders and employees. I welcome feedback 
at any point in time from our entire shareholder base regarding 
our Policy and its application, and I hope that we will earn your 
support at the forthcoming AGM.

Yours sincerely 

Margaret Hassall
Chair of the Remuneration Committee

30 November 2022

Chair and Non-Executive Directors 
We have reviewed our Board Chair fee level which was previously 
set at £180,000. This fee has been increased to £190,800 with 
effect from 1 October 2022. This still positions us at the lower end 
of the market compared to FTSE 250 companies of a similar size. 

Under delegated authority from the Board, the Executive Directors 
and Chair have reviewed fees for the other Non-Executive 
Directors. The outcome was that Non-Executive Directors’ fees 
were increased from £50,000 to £53,000 with the additional 
fee in respect of acting as a Committee Chair and for the Senior 
Independent Director remaining at £10,000. The primary reason 
for the review of Non-Executive Director fees is in relation to the 
recruitment of new Non-Executive Directors to the Board, taking 
into account the complexity and time commitment expected of 
their role.

As announced on 27 September, Helena Morrissey informed 
the Board of her intention to step down from the Board once 
a suitable replacement as Chair has been found (see page 
8). We have started our search for a new Chair following this 
announcement and are also looking for additional Non-Executive 
Directors to further strengthen the Board this year, particularly  
as Simon Turner will have served on the Board for nine years in 
July 2023. 

We are aware that our current fee levels are at the lower end of the 
market range, particularly considering the regulated environment 
in which we operate. We have also received feedback from our 
independent recruitment consultancy firm that our current fee 
levels may not be competitive enough to attract the right calibre 
of candidate. As a result, we will be conducting a further review  
of these in the coming months.

Share Plan proposals at the AGM
As referred to above, at the 2023 AGM shareholders will also be 
asked to approve amendments to the EIP and the introduction of 
a new SMIP.

The proposed amendments to the EIP are to reflect the new Policy 
(for example reflecting the higher EIP opportunity which will apply 
from FY24, and the ability to award dividend equivalents) and the 
intended operation of the EIP. The Notice of AGM will include a 
summary of the proposed changes. 

The SMIP is a new share plan designed for Senior Managers below 
Executive level under which both cash bonus and share-based 
awards may be made, with the share aspects substantially based 
on the EIP. Awards will not be granted under the SMIP to Executive 
Directors. The principal terms of the SMIP will be summarised in 
the Notice of AGM.

104 AJ Bell plc Annual Report and Financial Statements 2022

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Directors’ Remuneration report
Directors’ Remuneration Policy (2022)

Introduction
The Group’s proposed new Directors’ Remuneration Policy  
(the Policy) is set out on pages 106 to 114.

The Policy has been determined by the Company’s Remuneration 
Committee (the Committee). The Policy is aligned with our 
refreshed reward principles, set out below, which apply 
throughout the Group. 

Alignment with 
our culture 
and growth 
strategy

•  Aligned with our purpose, principles and 

strategy promoting our culture and long-term 
sustainable value creation.

•  Executives and wider workforce to share the 

growth in value of the Company through equity 
participation. 

Supporting 
talent 
attraction and 
retention

•  Market competitive base salaries and benefits 
which reflect the size and complexity of the 
business and the calibre and experience of 
individuals in each role.

•  To recognise and reward strong performance 

Clarity

Simplicity

and individual contribution, with an appropriate 
proportion of package linked to financial and 
non-financial performance.

Risk

Simple and 
transparent

•  Approach to reward that is well understood.
•  A single incentive plan (EIP) for Executive 

Directors and Executive Committee which is 
designed to promote long-term sustainable 
value creation.

Good 
governance 
and risk 
management

•  Following good corporative governance and 

regulatory requirements. 

•  In line with the Company’s risk appetite and  

risk management framework.

The approach taken by the Committee to the determination of 
the new Policy and the differences between the new Policy and 
the policy approved by shareholders at the 2020 AGM (the 2020 
Policy) are described in the statement from the Remuneration 
Committee Chair on pages 100 to 105.

Predictability

Proportionality

Alignment to 
culture

Alignment with the UK Corporate  
Governance Code
In determining our Policy the Committee addressed the following 
six principles, as set out in the UK Corporate Governance Code: 

The Remuneration Policy has been designed with 
a clear and robust framework for setting targets 
and for measuring and assessing performance 
objectively, aligned to our business model/cycle, 
to ensure we reward executives appropriately for 
both their own contribution and the performance  
of the Group. 

Our Policy clearly aligns the interests of the 
Executive Directors, senior management and 
employees with those of shareholders and wider 
stakeholders, as well as our purpose, guiding 
principles and strategy. 

We operate a single incentive plan – the EIP, 
which is designed to promote and reward long-
term sustainable Group performance.

Our approach aims to ensure that remuneration 
and incentives adhere to the principles of good 
corporate governance and the FCA Remuneration 
Code, and support good risk management 
practice.

Malus and clawback provisions apply to executive 
rewards. Deferred awards are also subject to a 
performance underpin which is linked to the 
underlying performance of the Group, risk 
management, conduct and compliance over  
the three-year deferral period. 

The Committee retains discretion to override 
mechanical assessment ratings to take account  
of any concerns over risk management.

All executives are set clear financial and non-
financial targets at the start of the year with 
minimum, target and maximum thresholds  
set as shown in our remuneration report. 

All EIP awards are delivered in shares with awards 
granted at the start of the financial year based on 
the share price at the date of grant.

Executives are assessed against financial and non-
financial objectives, which are based on long-
term sustainable performance. 

The Committee retains the discretion to override 
mechanical assessment ratings, if they consider 
them to have resulted in inappropriate award 
outcomes.

50% of executive awards are based on non-
financial performance objectives aligned with our 
purpose, principles and strategy, including those 
specifically related to our culture such as staff 
engagement.

 Strategic report

 Governance

 Financial statements

 Other information

The Policy
This part of the Directors’ Remuneration Report sets out the Group’s Directors’ Remuneration Policy (the Policy), which, subject to 
shareholder approval at the 2023 AGM, will take binding effect from the close of that meeting.

Policy for Executive Directors

Component

Purpose and link to strategy Operation

Maximum opportunity

Performance measures

Base salary

Core element of 
fixed remuneration 
reflecting the 
individual’s role and 
experience.

The Committee ordinarily 
reviews base salaries annually 
taking into account a number of 
factors including (but not limited 
to) the value of the individual to 
the business, the scope of their 
role, their skills, experience and 
performance.

The Committee also takes into 
consideration:

•  pay and conditions of the 
workforce generally; and

•  Group profitability and 
prevailing economic 
conditions.

Benefits

To provide fixed 
remuneration on a 
market competitive 
basis to enable the 
retention of Executives 
to deliver the 
Company’s strategy.

Benefits include medical cover 
for the Executive Director and 
their spouse and dependent 
children and life assurance 
scheme.

Other benefits may be 
provided based on individual 
circumstances, which may 
include company car or 
allowance, relocation costs 
or allowances, travel and 
accommodation expenses.

Reimbursed expenses may 
include a gross-up to reflect 
any tax or social security due in 
respect of the reimbursement. 

While no performance 
conditions apply to 
fixed remuneration, an 
individual’s performance 
in role is taken into 
account in determining 
any salary increase.

Not applicable.

Whilst the Committee 
does not set a maximum 
permissible base salary, it 
does have regard to relevant 
comparators in approving 
salary levels. Increases will not 
normally exceed the range of 
salary increases awarded (in 
percentage of salary terms) to 
other employees of the Group. 
However, higher increases 
may be awarded in appropriate 
circumstances, such as:

•  on promotion or in the event 

of an increase in scope 
of the individual’s role or 
responsibilities;

•  where an individual has been 
appointed to the Board at 
a lower than typical market 
salary to allow for growth in 
the role, in which case larger 
increases may be awarded to 
move salary positioning to 
a typical market level as the 
individual gains experience;

•  change in size and/or 

complexity of the Group; and/
or

•  significant market movement.

Increases may be implemented 
over such time period as the 
Committee deems appropriate. 

The Committee has not set 
a maximum on the level of 
benefits Executive Directors may 
receive. The value is set at a level 
which the Committee considers 
to be appropriate taking into 
account the nature and location 
of the role and individual 
circumstances.

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Directors’ Remuneration report
Directors’ Remuneration Policy (2022)

 Strategic report

 Governance

 Financial statements

 Other information

Policy for Executive Directors continued

Component

Purpose and link to strategy Operation

Maximum opportunity

Performance measures

Component

Purpose and link to strategy Operation

Maximum opportunity

Performance measures

Retirement 
benefits

To provide a 
competitive means 
of saving to deliver 
appropriate income in 
retirement.

An Executive Director may 
receive a salary supplement 
in lieu of some or all of the 
contributions that would 
otherwise be made to a pension 
scheme.

EIP

To reward 
achievement of the 
Group’s business plan, 
key performance 
indicators and the 
personal contribution 
of the Executive 
Directors.

Aligns the interests of 
Executive Directors 
with those of 
shareholders and 
rewards long-term 
stewardship of the 
Company.

Subject to any agreed salary 
sacrifice, the Company may 
make a contribution to a defined 
contribution scheme or a 
personal pension.

The EIP is a combined annual 
and long-term incentive plan 
under which both annual awards 
and deferred awards may be 
granted, referred to together  
as ‘Awards’.

Awards may be granted in the 
form of conditional awards of 
shares or nil (or nominal) cost 
options.

Awards may be settled, in whole 
or in part, in cash or granted 
as a right to receive a cash 
amount calculated by reference 
to a number of notional 
shares, although, for Executive 
Directors, the Committee would 
only do so where the particular 
circumstances made this the 
appropriate course of action 
(for example where a regulatory 
reason prevented the delivery  
of shares).

The maximum value of any 
employer pension contributions 
(or cash in lieu of a pension 
contribution) for Executive 
Directors will be aligned to the 
rate available to the majority of 
the wider workforce. 

In addition, Executive Directors 
may be permitted to sacrifice 
other elements of remuneration 
and receive an equivalent 
contribution to a pension 
scheme. 

For the 2023 financial year, there 
is no change to the maximum 
opportunity from the 2020 
Policy. An Executive Director will 
not normally be granted Awards 
under the EIP in respect of this 
financial year over shares with a 
market value in excess of 200% 
of base salary. In exceptional 
circumstances this may be 
increased to 250% of base salary.

For the 2024 financial year 
onwards, an Executive Director 
would not normally be granted 
Awards under the EIP in respect 
of any financial year over shares 
with a market value in excess of 
270% of base salary. 

The market value of shares 
subject to an Award will 
normally be based on the 
five-day average share price 
immediately preceding the date 
of grant, unless the Committee 
determines otherwise. 

Not applicable.

Performance measures 
include a range of 
financial and non-
financial factors to 
encourage long-term 
value creation for 
shareholders.

Awards will be assessed 
against a combination 
of financial, non-
financial/strategic and 
individual measures, 
usually measured over 
a one-year period.

At least 50% of the EIP 
opportunity is based on 
financial and/or growth 
measures and/or a 
relative performance 
measure.

Vesting will be 
determined between 
0% and 100% 
depending upon 
the Committee’s 
assessment of the 
extent to which the 
measure has been 
achieved.

EIP cont.

Delivery in shares 
with a performance 
underpin and the 
ability to apply malus 
adjustments and 
clawback further 
supports longer-
term alignment with 
shareholders’ interests.

The number of shares subject 
to an annual award (i.e. not 
including the deferred award 
element) granted to an Executive 
Director in any financial year 
may not exceed 40% of the 
aggregate number of shares 
over which they are granted 
Awards in respect of that 
financial year.

For the 2023 financial 
year, there is no change 
to the on-target 
opportunity from the 
2020 Policy. Up to 67% 
of the maximum award 
granted may vest at the 
end of the performance 
period for delivering 
appropriately stretching 
on-target performance.

For the 2024 financial 
year onwards, up to 50% 
of the maximum award 
granted may vest at the 
end of the performance 
period for delivering 
appropriately stretching 
on-target performance.

Deferred awards will be 
subject to performance 
underpins linked to the 
underlying performance 
of the Group, risk 
management, conduct 
and compliance over 
the deferral period. The 
underpin performance 
conditions applicable 
to a deferred award 
will be disclosed in the 
Directors’ Remuneration 
Report.

Following the end of the 
performance period, the Board 
will determine the extent 
to which the performance 
condition has been satisfied 
and whether it is appropriate 
to adjust the extent to which 
the Awards will be released to 
take account of the underlying 
performance of the Company 
and any other factors the Board 
considers relevant.

A deferred award will normally be 
released (so that the participant 
is entitled to acquire shares 
subject to it) following the end of 
a deferral period starting on the 
date on which the performance 
condition is assessed and ending 
in the fourth year after the start 
of the performance period.

Deferred awards will also be 
subject to a holding period 
which shall normally end in the 
fifth year after the start of the 
performance period. 

During the holding period, the 
participant may not normally 
deal with shares acquired 
pursuant to the award other than 
to satisfy a tax liability relating to 
the award or with the permission 
of the Board.

An annual award will normally be 
released (so that the participant is 
entitled to acquire shares subject 
to it) on the first dealing day 
following the assessment of the 
performance condition.

All-employee 
share plans

The Buy As You 
Earn (BAYE) scheme 
creates staff alignment 
with the Group and 
provides a sense of 
ownership. Executive 
Directors may 
participate in the 
BAYE scheme and/or 
in any such other all 
employee share plan 
as may be introduced 
from time to time.

The Executive Directors may 
participate in all sections of 
the BAYE scheme, being the 
partnership and matching 
section and the free share 
section.

Any other all employee share 
plan would be operated 
for Executive Directors in 
accordance with its rules and 
on the same basis as for other 
qualifying employees.

The limits on participation under 
the BAYE scheme will be those 
set in accordance with the 
applicable tax legislation from 
time to time. 

Not subject to 
performance conditions 
in line with typical 
market practice.

The limit on participation and 
other relevant terms of any other 
all-employee share plan would 
be determined in accordance 
with the plan rules (and, where 
relevant, applicable legislation) 
and would be the same for the 
Executive Directors as for other 
relevant employees.

108 AJ Bell plc Annual Report and Financial Statements 2022

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Directors’ Remuneration report
Directors’ Remuneration Policy (2022)

Dividend equivalents
For deferred awards granted in respect of the 2024 financial 
year onwards, additional shares may be delivered in respect of 
shares subject to deferred awards to reflect the value of dividends 
paid during the deferral period. This payment may assume that 
dividends had been reinvested in shares on a cumulative basis.

Recovery provisions (malus and clawback)
Malus and clawback provisions may be applied in the event of:

• participation in or responsibility for conduct resulting in 

significant loss to a Group company;

• failure to meet appropriate standards of fairness and propriety 
including fraud, material dishonesty or material wrongdoing;

• bringing the Company into material disrepute; 

• breaches of the employment contract that give potentially fair 

reason for dismissal;

• discovery of an event, post-cessation of employment, that 

would have prevented the release or grant of an award had the 
Company been aware of the event;

• error in determining an award or assessing the performance 

condition;

• material misstatement in financial information that was taken 
into account when determining an award or assessing the 
performance condition; and

• material failure of risk management.

In the case of annual awards, malus and clawback provisions may be 
applied up to the fourth anniversary of the end of the performance 
period and in the case of deferred awards up to the end of the 
holding period. If the relevant award has been released or exercised, 
the clawed back amount may be recovered from the recipient.

Explanation of performance metrics
Performance is measured against a balanced scorecard to support 
the Company’s strategy.

The targets are set by reference to long-term strategic objectives. 

The Committee may vary or substitute any performance measure 
or underpin if an event occurs which causes it to determine that 
it would be appropriate to do so (including taking account of 
acquisitions or divestments, a change in strategy or a change in 
prevailing market conditions), provided that any such variation 
or substitution is fair and reasonable and (at the discretion of 
the Committee) the change would not make the measure less 
demanding than the original measure would have been but for 
the event in question. If the Committee were to make such a 
variation, an explanation would be given in the next Directors’ 
Remuneration Report.

Operation of share plans
The Committee may amend the terms of awards and options 
under the Company’s share plans in accordance with the plan 
rules in the event of a variation of the Company’s share capital or 
a demerger, special dividend or other similar event or otherwise 
in accordance with the rules of those plans. The Committee may 
operate any such plan in accordance with its rules. 

Shareholding guidelines
To align the interests of the Executive Directors with those of 
shareholders, the Committee has adopted formal shareholding 
guidelines. Executive Directors are expected to retain all shares 
acquired through the EIP deferred awards (after sales to cover 
tax and any exercise price) until such time as their holding has a 
value equal to 350% of salary in the case of the CEO and 300% of 
salary in the case of other Executive Directors. Shares subject to 
EIP awards which have vested but have not been released (that is 
which are in a deferral period) or which have been released but 
have not been exercised count towards the guidelines on a net  
of assumed tax basis.

The Committee has also adopted a formal post-cessation 
shareholding requirement. This requires that for 24 months 
following cessation, an Executive Director must retain such of 
their ‘relevant’ shares as have a value (as at cessation) equal to 
their shareholding guideline. If the Executive Director holds less 
than the required number of ‘relevant’ shares at any time they 
must retain the ‘relevant’ shares they hold. 

Deferred awards are subject to performance underpins that are 
designed to protect shareholder value and which are aligned to 
appropriate long-term behaviours including risk management, 
conduct and compliance. The Committee will consider the 
underlying performance of the Group over the deferral period 
(which may be on a relative and/or absolute basis). 

Shares which the Executive Director has purchased or which were 
held at the date of admission to the London Stock Exchange are 
not ‘relevant’ shares for these purposes. The Committee retains 
the discretion to vary the post-cessation shareholder requirement 
in appropriate circumstances and will continue to review the 
requirement in light of developing market practice. 

Policy for Non-Executive Directors

Purpose and link to strategy Operation

Opportunity

To provide fees within a 
market competitive range 
reflecting the individual, 
responsibilities of the role 
and the expected time 
commitment.

To reimburse where 
appropriate out-of-
pocket expenses which 
are relevant to the 
requirements of the role.

The fees of the Chair are determined by the Committee and 
the fees of the Non-Executive Directors are determined by 
the Board.

Non-Executive Directors are not eligible to participate in 
any of the Company’s share schemes, incentive schemes or 
pension schemes.

Non-Executive Directors (including the Chair) may claim 
expenses in line with the Company’s expenses policy for 
out-of-pocket expenses incurred in the fulfilment of their 
responsibilities. Reimbursed expenses may include a gross-
up to reflect any tax or social security due in respect of the 
reimbursement.

Fees are set taking into account the responsibilities of the role 
and expected time commitment.

Non-Executive Directors are paid a basic fee with additional 
fees paid for the chairing of Committees. An additional fee is 
also paid for the role of Senior Independent Director and may 
be paid for other responsibilities or time commitments.

Basic fees are subject to the aggregate limit set in accordance 
with the Company’s Articles of Association.

Where benefits are provided to Non-Executive Directors they 
will be provided at a level considered to be appropriate taking 
into account the individual circumstances.

The Chair and Non-Executive Directors may also be eligible 
to receive benefits such as the use of secretarial support, 
assistance with the preparation of tax returns, or other benefits 
that may be appropriate in performance of their duties.

 Strategic report

 Governance

 Financial statements

 Other information

Policy for the remuneration of employees more generally
In line with our reward principles which apply throughout the Group we aim to:

• provide market competitive base salaries and benefits which reflect the size and complexity of the business and the calibre and 

experience of individuals in each role; 

• provide a remuneration package that is competitive and which is appropriate to promote the long-term success of the Company;

• recognise and reward strong performance and individual contribution, with an appropriate proportion of package linked to financial 

and non-financial performance; and

• enable Executives and the wider workforce to share the growth in value of the Company through equity participation.

We have also committed to paying all our employees no less than the Real Living Wage. 

In respect of the Executive Directors, a greater proportion of the remuneration package is ‘at risk’ and determined by reference to 
performance conditions.

Illustrations of application of the Remuneration Policy
The following charts provide an illustration, for each of the Executive Directors, of the application of the Policy in the year ending 
in September 2023. The charts show the split of remuneration between fixed pay (that is base salary, benefits, employer pension 
contributions/salary supplement), EIP pay on the basis of minimum remuneration, remuneration receivable for performance in line with 
AJ Bell’s expectations and maximum remuneration.

Michael Summersgill
Illustrations of Remuneration Policy 

Peter Birch
Illustrations of Remuneration Policy 

Roger Stott
Illustrations of Remuneration Policy 

£m
2.0

1.5

1.0

0.5

0

Minimum 
performance

Performance
in line with 
expectations

Maximum Maximum with 

50% share 
appreciation

£m
2.0

1.5

1.0

0.5

0

Minimum 
performance

Performance
in line with 
expectations

Maximum Maximum with 

50% share 
appreciation

£m
2.0

1.5

1.0

0.5

0

Minimum 
performance

Performance
in line with 
expectations

Maximum Maximum with 

50% share 
appreciation

Base salary, benefits and pension

EIP – Annual Award

EIP – Deferred Award

In illustrating the potential reward, the following assumptions have been made.

Fixed pay 
Base salary (being the latest known salary as at 1 October 2022) and benefits disclosed in the single figure table on page 116 for the 2022 
financial year. For our CFO, Peter Birch, the benefits figure disclosed on page 116 for the 2022 financial year has been annualised.

Executive Incentive Plan

Minimum performance

No payout

Performance in line with 
expectations

On-target vesting of the annual and deferred elements of the EIP based on an on-target EIP award of 
133% of salary for the CEO and 125% of salary for the CFO and COO

Maximum performance

Maximum vesting of the annual and deferred elements of the EIP based on a maximum EIP award of 
200% of salary for the CEO and 187.5% of salary for the CFO and COO

Maximum performance  
with share price 
appreciation of 50%

Maximum vesting of the EIP with additional 50% share price growth appreciation on the deferred award.

110 AJ Bell plc Annual Report and Financial Statements 2022

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Directors’ Remuneration report
Directors’ Remuneration Policy (2022)

Recruitment remuneration policy
When recruiting a new Executive Director, the Committee will 
typically align the remuneration package with the above Policy.

When determining appropriate remuneration arrangements, the 
Committee may include other elements of pay which it considers 
are appropriate. However, this discretion is capped and is subject 
to the limits referred to below.

Base salary will be set at a level appropriate to the role and the 
experience of the Executive Director being appointed. This may 
include agreement on future increases up to market rate, in line 
with increased experience and/or responsibilities, subject to good 
performance, where it is considered appropriate. Pension will be 
provided in line with the above Policy.

The Committee will not offer non-performance related incentive 
payments (such as a ‘guaranteed sign-on bonus’, for example).

Other elements may be included in the following circumstances:

•  an interim appointment being made to fill an Executive Director 

role on a short-term basis;

•  if exceptional circumstances require that the Chair or a  

Non-Executive Director takes on an executive function on  
a short-term basis;

•  if an Executive Director is recruited at a time in the year when 
it would be inappropriate to provide an incentive for that year 
as there would not be sufficient time to assess performance. 
Subject to the limit on variable remuneration set out below, the 
quantum in respect of the months employed during the year 
may be transferred to the subsequent year so that reward is 
provided on a fair and appropriate basis;

•  if a Director is required to relocate in order to take up the 
position, it is the Company’s policy to allow reasonable 
relocation, travel and subsistence payments. Any such  
payments will be at the discretion of the Committee.

The Committee may also alter the performance measures, 
performance period, vesting period and holding period of the 
EIP, if the Committee determines that the circumstances of the 
recruitment merit such alteration. The rationale will be clearly 
explained in the next Directors’ Remuneration Report.

The maximum level of variable remuneration which may be 
granted (excluding ‘buyout’ awards as referred to below) is  
270% of salary.

The Committee may make payments or awards in respect of hiring 
an employee to ‘buyout’ remuneration arrangements forfeited 
in connection with leaving a previous employer. In doing so, the 
Committee will take account of relevant factors including any 
performance conditions attached to the forfeited arrangements 
and the time over which they would have vested. The Committee 
will generally seek to structure ‘buyout’ awards or payments on 
a comparable basis to the remuneration arrangements forfeited. 
Any such payments or awards are excluded from the maximum 
level of variable remuneration referred to above. ‘Buyout’ awards 
will ordinarily be granted on the basis that they are subject to 
forfeiture or ‘clawback’ in the event of departure within 12 months 
of joining AJ Bell, although the Committee will retain discretion 
not to apply forfeiture or clawback in appropriate circumstances.

Any share awards referred to in this section will be granted as far 
as possible under the EIP. If necessary, and subject to the limits 
referred to above, recruitment awards may be granted outside of 
these plans as permitted under the Listing Rules which allow for 
the grant of awards to facilitate, in unusual circumstances, the 
recruitment of an Executive Director.

Where a position is filled internally, any ongoing remuneration 
obligations or outstanding variable pay elements shall be allowed 
to continue in accordance with their terms.

Fees payable to a newly appointed Chairman or Non-Executive 
Director will be in line with the policy in place at the time of the 
appointment.

Policy on service contracts
Details of the Executive Directors’ service contracts and  
Non-Executive Directors’ letters of appointments are set  
out on pages 122 and 123.

The Company’s policy is for service agreements with Executive 
Directors to be capable of termination by either the Company or 
the Executive Director by the giving of six months’ notice. 

 Strategic report

 Governance

 Financial statements

 Other information

Policy on payments for loss of office
The following table summarises the Company’s policy on the determination of payments for loss of office by Executive Directors.

Provision

Treatment

Fixed 
remuneration

Salary/fees, benefits and any pension will be paid to the date of termination.

Payments in lieu  
of notice

Where a payment in lieu of notice is made, this will include salary, benefits and any pension (or a cash equivalent) 
until the end of the notice period that would otherwise have applied. 

Alternatively, the Company may continue to provide the relevant benefits. Unless the Committee determines 
otherwise, amounts will be paid in equal monthly instalments. Mitigation will usually apply.

If an Executive Director leaves during the first six months of the performance period, that Award will lapse. 

Executive  
Incentive Plan

If an Executive Director leaves more than six months after the start of the performance period but before the end of 
the performance period:

•  as a consequence of death, ill health, injury, disability or for any other reason at the Committee’s discretion (a 
‘Good Leaver’), annual awards and deferred awards made in respect of that period will be apportioned on a 
time basis and will usually be released at the normal release date to the extent that the performance conditions 
and underpin conditions are satisfied. The Committee may reduce or increase the extent to which an award 
is released to take account of the underlying financial performance of the Company and other factors the 
Committee considers relevant.

•  other than as a Good Leaver, the award will lapse.

If an Executive Director leaves after the end of the performance period but before the normal release date:

•  as a Good Leaver, annual awards and deferred awards will usually be released at the normal release date to the 
extent that the performance conditions and underpin conditions are satisfied. The Committee may reduce or 
increase the extent to which an award is released to take account of the underlying financial performance of the 
Company and other factors the Committee considers relevant.

•  other than as a Good Leaver, awards will only be released at the normal release date to the extent that the 

performance conditions and underpin conditions are satisfied and only in respect of such shares as determined by 
the Committee in its absolute discretion.

The Committee reserves the right to make additional exit payments where such payments are made in good 
faith in discharge of an existing legal obligation (or by way of damages for breach of such obligation) or by way 
of settlement or compromise of any claim arising in connection with the termination of a Director’s office or 
employment. Payments may include, but are not limited to, the amount of any fees for outplacement assistance 
and/or the Director’s legal and/or professional advice fees in connection with their cessation of office or 
employment and payments in respect of accrued but untaken holiday.

Where a ‘buyout’ or other award is made in connection with recruitment, the leaver provisions would be determined 
at the time of the award.

Other payments

Payments may be made under the Company’s all employee share plans which are governed by HMRC tax-
advantaged plan rules and which cover certain leaver provisions. There is no discretionary treatment of leavers 
under these plans.

Change of control

In the event of a change of control during the performance period applying to an EIP award, the number of shares 
which will be capable of release will be calculated by reference to the proportion of the performance period that has 
elapsed and the extent to which the performance condition has been met or is expected to be met. The Committee 
has the discretion to reduce or increase the extent to which an award is released to take account of the underlying 
financial performance of the Company and any other factors the Committee considers relevant.

In the event of a change of control after the end of the performance period, awards will become capable of release 
(in respect of the number of shares determined by reference to the satisfaction of the performance condition). 
Alternatively, the Committee may permit awards to be exchanged for an award of shares in a different company 
(including the acquiring company).

Awards under the Company’s all employee share plans which are governed by HMRC tax-advantaged plan rules may 
vest in the event of a change of controls. There is no discretionary treatment of leavers under these plans.

Non-Executive Directors are not entitled to compensation for termination of their appointment.

112 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  113

Legacy remuneration arrangements
The Committee reserves the right to make any remuneration 
payments and/or payments for loss of office (including exercising 
any discretions available to it in connection with such payments) 
notwithstanding that they are not in line with the policy set out 
above where the terms of the payment were agreed:

• before the policy came into effect (provided that, in the case of 
any payment agreed after the Company’s 2020 AGM, they are in 
line with the policy in place at the time the terms were agreed 
or were otherwise approved by shareholders); or 

• at a time when the relevant individual was not a Director of the 
Company and, in the opinion of the Committee, the payment 
was not in consideration for the individual becoming a Director 
of the Company; and to satisfy contractual commitments under 
legacy remuneration arrangements. 

For these purposes, ‘payments’ includes the Committee satisfying 
awards of variable remuneration and, in relation to an award over 
shares, the terms of the payment are ‘agreed’ at the time the 
award is granted.

Directors’ Remuneration report
Directors’ Remuneration Policy (2022)

Consideration of employment conditions 
elsewhere in the Group
The Committee is updated on a regular basis on the structure 
and quantum of the all-employee remuneration framework as 
well as throughout the year being informed about the context, 
challenges and opportunities relating to the remuneration of 
the wider workforce to enable the Committee to consider the 
broader employee context when making Executive remuneration 
decisions. 

The Chief Executive Officer determines the salary increases and 
bonuses for all employees, other than the Executive Directors, 
the Executive Committee, Company Secretary and Material Risk 
Takers whom are subject to the approval of the Committee. The 
Group is committed to offering a market competitive reward 
package for all employees. The Chief Executive Officer discusses 
the increase in payroll cost and the total amount to be paid in 
bonuses with the Committee before implementing the salary 
increases and bonuses. 

The Committee spent considerable time in the second half of 
the 2022 financial year formulating this Policy. The Committee 
considers the pay and employment conditions of all other 
employees when setting and implementing the Policy and the 
level of salary increase for the wider workforce is taken into 
account when determining any salary increase for Executive 
Directors. Through our Employee Voice Forum, we have engaged 
with staff on topics such as diversity & inclusion, culture and pay 
and benefits. The Committee intends to engage further with the 
workforce on this once the new Policy has been approved by 
shareholders.

Consideration of shareholder views
The Remuneration Committee greatly values the continued 
dialogue with shareholders and regularly engages with 
shareholders and representative bodies to take their views 
into account when setting and implementing the Company’s 
remuneration policies. The Company engaged with shareholders 
and their proxy advisers on the proposed new Policy. More detail 
on the engagement with shareholders in 2022 can be found in  
the Remuneration Committee Chair’s letter on page 105.

Annual Report on Remuneration

We have presented the Annual Report on Remuneration 
(the ‘Report’) to set out how the Policy of the Company 
has been applied in 2022 and how the Committee 
intends to apply the Policy going forward. An advisory 
shareholder resolution to approve this report will be 
proposed at the AGM. 

 Strategic report

 Governance

 Financial statements

 Other information

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v
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A

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Reporting requirements
The Report reflects the reporting requirements on remuneration matters in accordance with the Companies Act 2006 and the Large 
and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008 (as amended). The Report also meets the UK 
Listing Authority’s Listing Rules and the Disclosure and Transparency Rules. The Report describes how the Board has complied with the 
provisions set out in the UK Corporate Governance Code 2018 relating to remuneration matters.

Main activities during the financial year
The Committee has an annual cycle of work to ensure that all responsibilities are met over a calendar year. The Committee met four 
times during the year; the list below summarises the key items considered by the Committee during the year ended 30 September 2022. 

Assessment of remuneration 
performance
• Review of financial and non-financial 

performance ratings

• Review of CRO risk report
• Consideration of application of discretion

Assessment of remuneration 
performance
• EIP interim performance assessment

Remuneration schemes 
• Update on share schemes

Wider workforce 
• Update on FY21 wider workforce bonuses
• Review of CSOP discretionary awards

Governance
• Update on shareholdings against guidelines 
• Market developments update

Directors’ Remuneration Report
• Review of FY21 Directors’ Remuneration 

Report

Remuneration Policy
• Remuneration Policy review
•

Internal audit on implementation of 
Remuneration Policy

Governance
• Appointment of Remuneration Committee 

consultants 

• Review of approach to Material Risk Takers 

regulation

Specific remuneration arrangements
• Review of Board executive pay structure

Remuneration Policy
• Remuneration Policy review

Wider workforce 
• FY23 pay review
• Staff benefits review 
• Gender pay gap review

Directors’ Remuneration Report
• Review of draft FY22 Directors’ 

Remuneration Report

Remuneration Policy
• Review of FY23 Remuneration Policy

Assessment of remuneration performance
• Update on FY22 financial and non-financial 

performance

Governance
• Annual Committee evaluation
• Annual review of Committee terms of 

• Review of proposed objectives for FY23

reference

• Annual review of Committee meeting cycle

For more information on the Committee’s Terms of Reference visit ajbell.co.uk.

Advice to the Committee
In relation to its consideration of Directors’ remuneration during the year, the Committee has received advice from:

• The Chair, Chief Executive Officer, Chief Financial Officer, HR Director and Company Secretary; and

• Deloitte LLP (Deloitte).

Deloitte is retained to provide independent and objective advice to the Committee as required. Deloitte is a member of the 
Remuneration Consultants Group and, as such, voluntarily operated under the Code of Conduct in relation to executive remuneration 
consulting in the UK. Deloitte has provided advice covering annual remuneration report and policy disclosures, market practice and 
corporate governance updates. Fees for providing remuneration advice to the Committee were £38,000 for the year ended  
30 September 2022. The Committee assesses from time to time whether this appointment remains appropriate or should be  
put out to tender and takes into account the Remuneration Consultants Group Code of Conduct when considering this. 

114 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  115

Directors’ Remuneration report
Annual Report on Remuneration

Committee evaluation 
As indicated within the Corporate Governance report, the Remuneration Committee assessed its own effectiveness during the year. 
This identified a small number of improvements which will be implemented during the forthcoming year. Overall, the Committee was 
satisfied that it continues to operate effectively. 

Implementation of the Remuneration Policy for 2021/22
The following table sets out total remuneration for each Director in respect of the year ending 30 September 2022. 

Total single figure remuneration (Audited)

Executive Incentive Plan(c)
£000

Executive Director

Andy Bell

Michael 
Summersgill

Roger Stott
(From  
1 October 2021)

Peter Birch
(From  
1 July 2022)

Non-Executive Directors

Helena 
Morrissey
(From 1 July 2021)

Evelyn Bourke
(From 1 July 2021)

Eamonn 
Flanagan

Margaret 
Hassall
(From  
1 September 2021)

Simon Turner

Les Platts
(Stepped down  
26 January 2022)

Laura 
Carstensen
(Stepped down  
26 January 2022)

Year

2022

2021

2022

2021

2022

2021

2022

2021

2022

2021

2022

2021

2022

2021

2022

2021

2022

2021

2022

2021

2022

2021

Salary and

fees(a)

£000

Benefits(b)
£000

Annual
award

Deferred 
award

Pension(d)
£000

Total 
remuneration
£ 000

Total fixed 
remuneration
£ 000

Total variable 
remuneration
£000

499

482

313

226

275

—

78

—

150

23

57

13

60

53

57

4

60

53

43

130

20

53

18

18

1

1

2

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

237

277

128

102

113

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

356

414

193

152

169

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

1,110

1,191

635

481

559

—

78

—

150

23

57

13

60

53

57

4

60

53

43

130

20

53

517

500

314

227

277

—

78

—

150

23

57

13

60

53

57

4

60

53

43

130

20

53

593

691

321

254

282

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

EIP options are granted at the start of the performance period and therefore executives are exposed to the impact of any subsequent 
movement in the share price over the performance period. In the period between grant and vesting, the share price decreased from 
375.6p to 354.8p and is therefore attributable to a c. 6% reduction in the award values.

 Strategic report

 Governance

 Financial statements

 Other information

The figures in the single figure tables above are derived from the following:

(a)  Salary and 

fees

The amount of salary/fees earned in respect of the year. A salary sacrifice pension arrangement is operated by the 
Company. Directors’ salaries are shown gross of salary sacrifice pension contributions.

(b) Benefits

The benefits received by the Executive Directors comprise:

•  private medical insurance; and

•  life assurance is provided to the CEO.

(c)  Executive 

Incentive Plan

Annual award for FY22: the value of the annual award earned in respect of the financial year is based on the share 
price at vesting of 354.8p. A description of performance against the measures which applied for the financial year is 
provided on pages 118 and 119.

Deferred award for FY22: the value of the deferred award earned in respect of the financial year is based on the 
share price at initial vesting of 354.8p. A description of performance against the measures which applied for the 
financial year is provided on pages 118 and 119. Note: a deferred award will normally be released following the end 
of a deferral period starting on the date on which the performance condition is assessed and ending in the fourth 
year after the start of the performance period.

The values in the single figure of remuneration table are calculated in accordance with the applicable regulations 
by reference to the share price at vesting. The values of the deferred awards are included in the FY22 table, 
notwithstanding that the values will not be released to the Directors until the end of the deferral period. In the 
period between grant and vesting, the share price decreased from 375.6p to 354.8p and is therefore attributable  
to a c. 6% reduction in the award values.

The values for the FY21 annual and deferred awards were based on the share price at vesting of 422.2p.

(d) Pension

Excluding any pension contributions made in respect of an individual under the Company’s salary sacrifice 
arrangement, none of the Directors received any other employer pension contributions in respect of the year.

Base salary and fees
The Executive Directors’ base salaries were reviewed in September 2022. In reviewing base salaries the Committee took into account the 
new roles of the Executive Directors following the board restructure, as well as salaries paid elsewhere across the Group, relevant market 
data and information on remuneration practices in peer companies. 

Andy Bell

Michael Summersgill

Roger Stott

Peter Birch

Base salary as at 
1 October 2022

Base salary as at 
1 October 2021

n/a

£498,613

% 
Change

n/a

£500,000

£312,752

See below

£291,500

£275,000

£310,000

n/a

6%

n/a

Salaries for FY23
As set out on page 8 Michael Summersgill succeeded Andy Bell as CEO on 1 October 2022 in line with the Board’s long-established 
succession plan, and his salary on appointment was increased to £500,000 as a result. This is an increase of 0.28% compared to the 
former CEO and, as set out on page 104 is positioned around lower quartile compared to the market data. 

There is no base salary increase for Peter Birch as his base salary was agreed at £310,000 on his appointment in July 2022. 

The COO’s salary increase was lower than the average 7% base salary increase for the wider workforce for 2022/23.

116 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  117

Directors’ Remuneration report
Annual Report on Remuneration

Details of Chair and Non-Executive Directors’ fees are detailed below.

Helena Morrissey (Chair)

Evelyn Bourke

Eamonn Flanagan

Margaret Hassall

Simon Turner

Les Platts1

Laura Carstensen1

Base fee as at
1 October 
2022

Base fee as at
1 October 
2021

£190,800

£53,000

£53,000

£53,000

£53,000

£90,000

£50,000

£50,000

£50,000

£50,000

N/A

N/A

£130,000

£50,000

1.  Les Platts and Laura Carstensen stepped down from the Board on 26 January 2022.

An additional fee of £10,000 is payable for each Non-Executive Director (excluding the Board Chair) in respect of acting as a  
Committee Chair.

Helena Morrissey’s fee of £90,000 as at 1 October 2021 increased to £180,000 when appointed as Chair of the Board on  
26 January 2022.

Executive Incentive Plan (EIP) (Audited)
For the financial year ended 30 September 2022, the maximum EIP awards granted to Andy Bell as CEO equated to 187.5% of base salary, 
and 150% of base salary for Michael Summersgill as Deputy CEO and Roger Stott as COO.  

Executive Director

Andy Bell

Maximum 
opportunity

On-target 
opportunity

187.5% of salary

125% of salary

Michael Summersgill

150% of salary

100% of salary

Roger Stott

150% of salary

100% of salary

Number of shares

Face value at grant1

Performance period2

99,722 Annual
149,584 Deferred

50,040 Annual
75,060 Deferred

44,000 Annual
66,000 Deferred

£373,958
£560,940

Financial year ended
 30 September 2022

£187,650
£281,475

Financial year ended
 30 September 2022

£165,000
£247,500

Financial year ended
 30 September 2022

1.   For these purposes, the face value of the award is calculated by multiplying the number of shares over which the award was granted by 375p, the five-day average share price 

prior to grant date.

2.  Each award was subject to performance conditions assessed over the financial year ended 30 September 2022 (as described further below). Deferred awards are also subject to 

a performance underpin for a further three years (to 30 September 2025).

The EIP awards are made up of an annual award and deferred award (40% and 60% of the total number of shares respectively) both 
granted as nominal cost options. Both the annual and deferred awards are assessed against a balanced scorecard of financial and non-
financial measures, linked to the KPIs and strategy of the business, over the financial year ending 30 September 2022 as set out below:

Finance and Assurance

Growth

Our customers

Our technology

Our people

Revenue 
PBT
Diluted EPS 

Weighting:
CEO: 50%
Deputy CEO: 50%
COO: 50%

Total customers
Total AUA

Customer retention rates PBT margin

Staff engagement

Weighting:
CEO: 17.5%
Deputy CEO: 12.5%
COO: 12.5%

Weighting:
CEO: 17.5%
Deputy CEO: 15%
COO: 22.5%

Weighting:
CEO: 7.5%
Deputy CEO: 15%
COO: 5%

Weighting:
CEO: 7.5%
Deputy CEO: 7.5%
COO: 10%

Payout for performance between threshold and stretch is calculated on a stepped basis. The payout for each individual metric is 33% of 
maximum at threshold, 67% of maximum at on-target performance and 100% of maximum at stretch. The resultant payout for each of 
the five KPI areas is based on an assessment of each performance measure, in the round, and taking into account outperformance  
above stretch.

Finance and Assurance

Revenue 

Profit before tax

Diluted EPS

 Strategic report

 Governance

 Financial statements

 Other information

Threshold

Target

Stretch

Actual

£141.1m

£156.8m

£172.5m

£163.8m

£46.2m

9.09p

£51.3m

10.10p

£56.5m

11.11p

£58.4m

11.35p

Commentary on achievements
The Committee noted strong revenue performance despite a challenging market, outperforming target by 4.5% due to increased 
customer numbers and an increase in the average interest rate earned on customer cash balance. PBT and DEPS outperformed stretch 
targets, primarily driven by the increase in revenue and strong profit margin performance.

Payout (as a % of the maximum):

 91%

Growth

Total customers

Total AUA

Threshold

465,923

Target

Stretch

Actual

517,692

569,461

440,589

£73.7bn

£81.8bn

£90.0bn

£69.2bn

Commentary on achievements
Target growth was set at 35% for total customers. Despite customer numbers increasing by 57,835 during the year, total customers for 
the year fell short of the threshold target due to a challenging operating environment. 

The committee noted that we continued to see strong underlying AUA inflows across both our advised and D2C platform propositions, 
however the uncertainty across global markets contributed to a £7.4 billion adverse market movement on asset values, resulting in a 5% 
reduction to total AUA in the year.

Payout (as a % of the maximum):

Our customers

 0%

Combined AJBIC/AJ Bell customer % retention rate

Threshold

84.6%

Target

94.0%

Stretch

100.0%

Actual

95.5%

Commentary on achievements
The customer retention rate of platform customers remained very high, exceeding target by 1.5%.

Payout (as a % of the maximum):

 67%

Our technology

Profit margin

Threshold

29.4%

Target

32.7%

Stretch

36.0%

Actual

35.6%

Commentary on achievements
The Committee noted above target performance with profit margin outperforming target 2.9ppts, due to increasing revenues whilst also 
investing in our brand, technology and propositions to support the long-term growth of the business. 

Payout (as a % of the maximum):

Our people

Star rating from Best Companies survey results

 67%

Target

3-star

Actual

3-star

Commentary on achievements
The staff engagement measure is based on a single target (that is either achieved or not), to achieve a 3-star Best Companies survey 
rating. This is the highest engagement level achievable in the survey and the Committee noted that a 100% payout would only be 
awarded in the case of exceptional performance, for example placing in the top 10 UK companies to work for. 

We maintained a 3-star status in the Best Companies survey this year and therefore this target was met.

Payout (as a % of the maximum):

 67%

118 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  119

Directors’ Remuneration report
Annual Report on Remuneration

 Strategic report

 Governance

 Financial statements

 Other information

The Committee recognised the strong performance in the year whilst also investing for the future with the development of two new 
simplified propositions.

Payments made to former Directors and payments for loss of office during the year (Audited)
No payments for loss of office and no payments to any former Director of the Company were made in the year.

In considering the extent to which the Executive Directors’ EIP awards vested, the Committee assessed achievement against the financial 
and non-financial targets set alongside the findings of the CRO risk report, in which no adverse findings were reported. They also 
considered relevant external market conditions.

Accordingly, the CEO’s, Deputy CEO’s and COO’s awards vested at 67%, 72% and 72% respectively, as regards both the annual and 
deferred awards. Further detail is included in the table below. The Committee considers that the level of payout is reflective of the overall 
performance of the Group in the year and is appropriate. 

CEO

Deputy CEO 

COO

Annual awards

Deferred awards

Annual awards

Deferred awards

Annual awards

Deferred awards

Granted

99,722

149,584

50,040

75,060

44,000

66,000

Vested and 
released

Initially vested 
and deferred

66,813

—

—

100,221

36,195

—

—

54,293

31,826

—

—

47,740

Forfeited

32,909

49,363

13,845

20,767

12,174

18,260

The deferred awards are also subject to performance underpins for a further three years. The underpin conditions are set out below.

Underpin

Measure

Details

Grow shareholder value

Measurement of the underlying 
performance and strength of the 
Company

No material deterioration in the underlying performance of the 
Company which is significantly greater than any deterioration in 
the performance of comparator listed financial services companies.

Statement of Directors’ shareholding and share interests (Audited)
The interests of the Directors and their connected persons in the Company’s ordinary shares as at 30 September 2022 (or date of 
cessation) and 30 September 2021 were as follows:

Executive Directors

Andy Bell

Michael Summersgill

Roger Stott

Peter Birch

Non-Executive Directors

Helena Morrissey 

Evelyn Bourke

Eamonn Flanagan

Margaret Hassall

Simon Turner

Les Platts

Laura Carstensen

30 September 
2022

30 September 
2021

93,870,739

93,471,016

1,195,812

1,145,054

210,872

198,567

19,000

2,490

85,297

—

—

33,000

151,090

151,090

—

—

185,953

185,953

310,5171

310,517

—1

—

Risk, conduct and compliance

Effective individual and  
Company risk management

No material failure in risk management, conduct or compliance.

1.  Les Platts and Laura Carstensen stepped down from the Board on 26 January 2022. Their shareholdings are shown at this date.

The participants are entitled to acquire shares following the assessment of the underpins but (other than as regards sales to cover tax 
liabilities) participants are required to hold acquired shares (and to not dispose of shares) for a further 12 months. 

EIP for FY23
In line with our policy limits, the maximum EIP awards granted as a percentage of base salary will be increased as follows:

CEO

CFO

COO

FY22

FY23 – within current policy limits

Target: 125% of salary
Max: 187.5% of salary

Target: 125% of salary
Max: 187.5% of salary

Target: 100% of salary
Max: 150% of salary

Target: 133% of salary
Max: 200% of salary

Target: No change
Max: No change

Target: 125% of salary
Max: 187.5% of salary

Given Peter Birch joined the business on 1 July 2022 the pro-rated FY22 EIP award, to reflect the three months Peter was employed 
during FY22, will be added to the FY23 EIP award. This award will be granted as part of the FY23 EIP award and will be subject to the 
same performance targets as the FY23 EIP award. 

As part of the implementation of the new Policy for FY23, we reviewed the inclusion of ESG related metrics in the EIP. In setting the 
performance measures and targets for FY23 we have also been mindful of the Consumer Duty rules and need to ensure our reward 
policies and practices appropriately reflect our focus on ensuring good customer outcomes.

Actual targets for FY23 have not been disclosed due to commercial sensitivity. However, the Committee intends to disclose the 
performance targets and performance against them retrospectively in the 2023 Directors’ Remuneration Report, with the proposed 
measures and respective weightings set out on page 104.

Since 30 September 2022 Roger Stott has acquired an interest in an additional 91 shares under the Company’s BAYE plan, via awards of 
partnership shares which were made in accordance with the terms of an agreement which was put in place before the year-end. There 
have been no other subsequent change in Directors’ shareholdings and share interests.

Executive Directors’ shareholding guidelines
The Committee has adopted a shareholding guideline for the Executive Directors, which requires a shareholding equivalent to 350% of 
base salary for the Chief Executive Officer and 300% of base salary for the other Executive Directors as further described in the Directors’ 
Remuneration Policy. Both Andy Bell and Michael Summersgill have significantly exceeded this guideline at 30 September 2022, based 
on the share price at the end of the financial year. Roger Stott and Peter Birch were appointed as Executive Directors during the year and 
have built up a shareholding of 219% and 16% respectively. As set out in the Remuneration Policy, Executive Directors are expected to 
retain half of all shares acquired through the EIP until the shareholding guideline is met.

As part of the new policy, the Committee is updating a post-cessation shareholder requirement to reflect best practice. This will require 
Executive Directors to retain shares of value equal to the shareholder guideline (or value of their shareholding at cessation if lower) 
for two years. Shares which the Executive Director has purchased or which were held at the date of admission to the London Stock 
Exchange are not relevant shares for these purposes.

120 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  121

Granted 
during the 
year

Forfeited 
during the 
year

Exercised 
during the 
year

As at 30 
September 
2022

Directors’ Remuneration report
Annual Report on Remuneration

Executive Directors’ interests under share schemes (Audited)
Awards under share plans:

Andy Bell

Michael Summersgill

Roger Stott

Deferred 
award

Annual  
award

Deferred 
award

Annual  
award

Deferred 
award

Annual  
award

Deferred 
award

Deferred 
award

Annual  
award

Deferred 
award

Annual  
award

Deferred 
award

Annual  
award

Deferred 
award

Annual  
award

Deferred 
award

Award date

18 Jan 19

As at 
1 October 
2021

214,804

12 Dec 19

71,181

12 Dec 19

106,772

10 Dec 20

65,491

10 Dec 20

98,237

—

—

—

—

—

—

—

—

—

—

9 Dec 21

9 Dec 21

—

—

99,722

32,909

149,584

49,363

18 Jan 19

81,675

12 Dec 19

26,655

12 Dec 19

39,983

10 Dec 20

24,109

10 Dec 20

36,163

—

—

—

—

—

—

—

—

—

—

9 Dec 21

9 Dec 21

9 Dec 21

9 Dec 21

—

—

—

—

50,040

13,845

75,060

20,767

44,000

12,174

66,000

18,260

—

214,804

71,181

—

—

106,772

65,491

—

—

—

—

—

98,237

66,813

100,221

81,675

26,665

—

—

39,983

24,109

—

—

—

—

—

—

36,163

36,195

54,293

31,826

47,740

Status

Subject to
 performance
 underpins

Vested and
 exercised

Subject to
 performance
 underpins

Vested and
 exercised

Subject to
 performance
 underpins

Vested and
 exercised

Subject to
 performance
 underpins

Subject to
 performance
 underpins

Vested and
 exercised

Subject to
 performance
 underpins

Vested and
 exercised

Subject to
 performance
 underpins

Vested and
 exercised

Subject to
 performance
 underpins

Vested and
 exercised

Subject to
 performance
 underpins

Current service contracts and terms of engagement
Executive Directors
The Executive Directors are employed under rolling service contracts that can be terminated by the Executive Director or the Company 
with six months’ notice. These contracts were dated as follows:

Andy Bell

Michael Summersgill

Roger Stott

Peter Birch

Contract date

1 November 2019

1 November 2019

1 November 2019

1 July 2022

 Strategic report

 Governance

 Financial statements

 Other information

As announced on 27 September 2022, Andy Bell stepped down from the Board with effect from 30 September 2022 but will continue to 
work with the business in a consultancy role. AJ Bell Business Solutions Limited, a wholly owned subsidiary of AJ Bell plc, entered into a 
consultancy agreement with Blythe Business Services Ltd (BBSL), a company associated with Andy, on 1 October 2022. Under the terms 
of the Consultancy Agreement, BBSL will be paid an annual fee of £150,000 for procuring the services of Andy for not less than 48 full 
days a year. The term of the Consultancy Agreement began on 1 October 2022 and can be terminated by either party on not less than 
one month's notice expiring at any time after 30 September 2023.

Andy will retain his deferred awards under the EIP which will continue to be released following the end of a deferral period subject to the 
satisfaction of the performance underpin. The holding period and post-employment shareholding guidelines will also continue to apply. 

Non-Executive Directors
The Non-Executive Directors do not have service agreements and are appointed subject to letters of appointment that can be terminated 
with one month’s notice by either the Non-Executive Director or the Company. The letters of appointment are dated as follows:

Helena Morrissey

Evelyn Bourke

Eamonn Flanagan

Margaret Hassall

Simon Turner

Les Platts1

Laura Carstensen1

Contract date

1 July 2021

1 July 2021

22 March 2018

1 September 2021

1 July 2014

15 September 2008

29 March 2018

1.  Les Platts and Laura Carstensen stepped down from the Board on 26 January 2022.

Performance graph and historical Chief Executive Officer remuneration outcomes
The graph below shows the total shareholder return (TSR) performance of the Company’s shares in comparison to the FTSE 250 for the 
period from the date of admission, 12 December 2018 to 30 September 2022. The TSR performance of the FTSE 250 index has been 
selected as it is considered the most appropriate comparator group to AJ Bell. For the purposes of the graph, TSR has been calculated 
as the percentage change during the period in the market price of the shares, assuming that dividends are reinvested in shares on the 
ex-dividend date. The graph shows the change in value, up to October 2022, of £100 invested in shares in the Company on the date of 
admission compared with the change in value of £100 invested in the FTSE 250.

Total shareholder return for AJ Bell against the FTSE 250 index

250

200

150

100

)

0
0
1
o
t
d
e
s
a
b
e
r
(
n
r
u
t
e
R
r
e
d
o
h
e
r
a
h
S

l

l
a
t
o
T

50
c   1

e

8

D

9

b   1

e

F

9

r  1

p

A

9

n   1

u

J

9

g   1

u

A

9

t  1

O c

9

c   1

e

D

0

b   2

e

F

0

r  2

p

A

0

n   2

u

J

0

g   2

u

A

0

t  2

O c

0

c   2

e

D

1

b   2

e

F

1

r  2

p

A

1

n   2

u

J

1

g   2

u

A

1

t  2

O c

1

c   2

e

D

2

b   2

e

F

2

r  2

p

A

2

n   2

u

J

2

g   2

u

A

2

t  2

O c

AJ Bell

FTSE 250

122 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  123

 
 
 
 
 
 Strategic report

 Governance

 Financial statements

 Other information

The calculation methodology used to identify the employees at each quartile for 2022 and 2021 is Option A, as defined in the regulations. 
We believe this is the most robust and accurate approach, and in line with shareholder expectations. The median, 25th and 75th percentile 
colleagues were determined based on calculating total annual remuneration up to and including 30 September. Total full-time equivalent 
remuneration for employees reflects all pay and benefits received by an individual in respect of the relevant year and has been calculated 
in line with the methodology for the single figure of remuneration for the CEO, shown on page 116. Only employees that were employed 
at the end of the financial year were included. Annual bonuses of employees are based on the expected pay-out. The reason for this is 
that the annual bonus results had not been paid at the time of preparing the ratio calculations. The workforce comparison is based on 
the payroll data for the financial year for all employees (including the CEO but excluding Non-Executive Directors). 

A significant proportion of the CEO’s pay is in the form of variable pay through the EIP scheme. CEO pay will therefore vary year on year 
based on Company and share price performance. The CEO to all-employee pay ratio will therefore also fluctuate taking this into account. 

The Committee believes that the median pay is consistent with the pay, reward and progression policies for the UK employee population.

Distribution statement
The following table sets out the total remuneration for all employees and the total shareholder distributions:

Total remuneration for all employees1

Dividends and share buybacks2

2022 
£’000

54,887

50,383

2021 
£’000

47,654

29,138

% 
change

15%

73%

1.  Total remuneration for all employees represents the underlying staff cost for the Group.
2.  Dividend and share buybacks represent the interim and final dividend paid on ordinary shares and shares repurchased from employees during the year.

Statement of voting at the AGM
Votes cast by proxy and at the meeting at the AGM held on 26 January 2022 in respect of the Directors’ Remuneration Report, and at the 
AGM on 22 January 2020 in respect of the Directors’ Remuneration Policy, were as follows:

Resolution

Approve Directors’ 
Remuneration Report

Approve Directors’ 
Remuneration Policy

Votes for 
including 
discretionary 
votes

% for

Votes 
against

% against

Total votes 
cast excluding 
votes withheld

Votes 
withheld

Total votes 
cast including 
votes withheld

305,141,189

91.35

28,902,262

8.65

334,043,451

1,635,419

335,678,870

213,832,758

96.98

6,665,486

3.02

220,498,244

113,805

220,612,049

Approval
This report was approved by the Board on 30 November 2022 and signed on its behalf by: 

Margaret Hassall
Chair of the Remuneration Committee

30 November 2022

Directors’ Remuneration report
Annual Report on Remuneration

CEO pay remuneration
The table below shows details of the total remuneration and EIP vesting (as a percentage of the maximum opportunity) for the Chief 
Executive Officer. 

2022

2021

2020

2019

Total single 
figure 
remuneration 
£’000

Annual EIP 
award (% of 
maximum 
opportunity)

Deferred EIP 
award (% of 
maximum 
opportunity)

1,110

1,191

1,297

1,906

67%

79%

79%

65%

67%

79%

79%

65%

Directors' remuneration ratios and percentage change 
The table below sets out in relation to salary/fees, taxable benefits and incentives, the percentage change in pay for the Directors 
compared to the wider workforce from 2020, 2021 and 2022. The annual change in salary is based on the salary of employees (on a full-
time-equivalent basis) as at 30 September 2022, 30 September 2021 and 30 September 2020, and the annual change in bonus excludes 
employees that are not eligible for a bonus. The average employee change has been calculated by reference to the mean change.  
Roger Stott and Peter Birch were appointed during the year 30 September 2022, and accordingly, have been excluded from the table 
below. Laura Carstensen and Les Platts stepped down from the Board on 26 January 2022 and have therefore also been excluded from 
the table below.

2022

2021

2020

Andy Bell

Michael Summersgill

Helena Morrissey1

Evelyn Bourke1

Eamonn Flanagan

Margaret Hassall1

Simon Turner

Wider workforce

3.4%

27.9%

40.0%

11.8%

11.7%

11.8%

11.7%

9.9%

Salary/Fees

Benefits

Salary/Fees

Benefits

Salary/Fees

Benefits

Annual 
bonus

(16.6%)2

20.9%

n/a

n/a

n/a

n/a

n/a

5.2%

(3.5%)

n/a

n/a

n/a

n/a

n/a

0.0%

0.0%

n/a

n/a

13.2%

n/a

13.2%

3.3%

12.0%

13.4%

n/a

n/a

n/a

n/a

n/a

Annual 
bonus

(15.7%)2

(17.7%)2

n/a

n/a

n/a

n/a

n/a

Annual 
bonus

(43.6%)

(44.4%)

n/a

n/a

n/a

n/a

n/a

(16.7%)

(87.5%)

n/a

n/a

n/a

n/a

n/a

2.5%

2.5%

n/a

n/a

2.2%

n/a

2.2%

4.9%

6.9%

13.5%

28.0%

11.1%

(56.0%)

(8.3%)

1.   Helena Morrissey, Evelyn Bourke and Margaret Hassall’s fees have been annualised for comparative purposes.
2.  The reduction in the annual bonus for the CEO is based on the awards granted under the EIP which are subject to share price movements. For the FY22 awards, the share price 

decreased from 375.6p to 354.8p in the period between the grant and vesting. For the FY21 awards, the share price decreased from 430.5p to 422.2p.

CEO pay ratio
The table below sets out the ratio at median (50th percentile), 25th and 75th quartile of the total remuneration received by the CEO 
compared with the total remuneration received by employees (calculated on a full-time equivalent basis). The ratios have been 
calculated in accordance with the Companies (Miscellaneous Reporting) Requirements 2018 (the Regulations).

Year

2022

2021

2020

Remuneration figures used to calculate the above ratio:

Year

2022

2021

2020

Pay element

Method

Salary

Option A

Total remuneration

Option A

Salary

Option A

Total remuneration

Option A

Salary

Option A

Total remuneration

Option A

25th (Lower 
quartile)

50th 
(Median)

75th (Upper 
quartile)

22:1

46:1

23:1

52:1

24:1

59:1

19:1

37:1

19:1

42:1

19:1

47:1

11:1

21:1

12:1

25:1

12:1

29:1

Pay element

CEO

Salary

£498,613

Total remuneration

£1,109,710

Salary

£481,752

Total remuneration

£1,190,522

Salary

£481,752

Total remuneration

£1,297,056

25th (Lower 
quartile)

50th 
(Median)

75th (Upper 
quartile)

£22,171

£24,331

£21,188

£22,823

£20,349

£22,026

£26,449

£30,052

£25,272

£28,380

£25,008

£27,511

£44,964

£51,731

£40,716

£46,996

£38,568

£44,197

124 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  125

Directors' report

The Directors present their annual report 
on the affairs of the Group, together with 
the consolidated financial statements  
and Auditor’s report, for the year ended 
30 September 2022.

Additional disclosures
The Strategic report is a requirement of the UK Companies Act 
2006 and can be found on pages 1 to 67 of this Annual Report.

The Company has chosen, in accordance with section 414C (11) 
of the Companies Act 2006, to include details of the following 
matter in its Strategic report that would otherwise be disclosed  
in the Directors’ report.

Detail

Likely future developments in the business

Financial instruments

Research and development 

Greenhouse gas emissions

Non-financial reporting

Page(s)

15

Note 25 to the
 consolidated
 financial statements

56

46 to 53

53

The Company is required to disclose certain information under 
Listing Rule 9.8.4R in the Directors’ report or to advise where 
such relevant information is contained. Information required to 
be disclosed by the Listing Rules, and which is not included in the 
Directors’ report, can be located as follows:

Listing Rule 9.8.4  
Required Disclosure

Location in the Annual Report  
and Financial Statements

(4) Details of any 
long-term incentive 
schemes

Directors’ Remuneration Report on  
pages 108 and 109 and note 24 to the 
consolidated financial statements

(12) Current year 
dividend waiver 
agreements

(13) Future dividend 
waiver agreements

Note 11 to the consolidated financial 
statements provides information on 
employee benefit trusts that have  
waived dividends

Note 11 to the consolidated financial 
statements provides information on 
employee benefit trusts that have  
waived dividends

14) Information 
regarding controlling 
shareholder

A statement regarding the substantial 
shareholdings is on page 127 of the 
Directors’ report

Principal activity
AJ Bell plc (the ‘Company’) and its subsidiaries (together the 
‘Group’) provide an investment platform operating in the advised 
and D2C markets. The Company is registered as a public limited 
company under the Companies Act 2006 and is listed on the Main 
Market of the London Stock Exchange. 

Results and future performance
A review of the Group’s results and activities is covered within the 
Strategic report on pages 1 to 67. This incorporates the Chair’s 
statement and Chief Executive Officer’s review, which include an 
indication of likely future developments. 

Key performance indicators
Key performance indicators in relation to the Group’s activities are 
continually reviewed by senior management and are presented on 
pages 24 and 25.

Dividends
The Board recommends a final dividend of 4.59p per ordinary 
share for the year ended 30 September 2022. This, together with 
the interim dividend of 2.78p per ordinary share paid on 1 July 
2022, makes a total dividend in respect of the financial year ended  
30 September 2022 of 7.37p per ordinary share. The final dividend 
proposed by the Directors will be subject to approval at the AGM 
on 8 February 2023. If approved, the Company will pay a final 
dividend on 17 February 2023 to shareholders on the register at  
20 January 2023. The ex-dividend date will be 19 January 2023.

The AJ Bell Employee Benefit Trust has elected to waive all 
dividends on shares held under the Trust relating to AJ Bell plc. 
Further details can be found in note 11 to the financial statements.

Corporate governance
The Corporate Governance report is set out on pages 78 to 85. 
The information in that section is incorporated into this Directors’ 
report by reference, is deemed to form part of this report and so 
fulfils the requirements of the corporate governance statement for 
the purposes of DTR 7.2.1. 

A statement as to the Company’s compliance with the Code and 
details of where the Code is publicly available can be found in the 
Chair’s Introduction to Corporate Governance on page 70.

Section 172 statement
Details of how interests of stakeholders are considered in 
the Board’s decision making can be found in the Section 172 
statement on pages 28 to 29.

Articles of Association
The Articles of Association of the Company were adopted by 
special resolution on 15 November 2018. Any amendments to 
the Articles of Association may be made in accordance with 
the provisions of the Companies Act 2006, by way of a special 
resolution. 

 Strategic report

 Governance

 Financial statements

 Other information

Directors
The Directors of the Group who were in office during the year  
are disclosed on pages 72 to 75.

Under the Company’s Articles of Association all of the Directors 
are required to retire from the Board at the AGM. Accordingly, 
each of the Directors, being eligible, will offer themselves for  
re-election by the members of the Company.

The service agreements of current Executive Directors and 
the letters of appointment of the Non-Executive Directors are 
available for inspection at the Company’s registered office. 

Directors’ powers
Subject to company law and the Company’s Articles, the Directors 
may exercise all of the powers of the Company and may delegate 
their power and discretion to committees. The ExCo is responsible 
for the day-to-day management of the Group. The Articles give 
the Directors power to appoint and replace Directors. 

Directors’ interests
Directors’ interests in the shares of AJ Bell plc are disclosed in the 
Directors’ Remuneration Report on page 121.

During the period covered by this report, no Director had any 
material interest in a contract to which the Company or any of its 
subsidiary undertakings was a party (other than their own service 
contract) that requires disclosure under the requirements of the 
Companies Act 2006.

Directors’ indemnities
The Company has made qualifying third-party indemnity 
provisions for the benefit of its Directors. These provisions were 
for the purposes of section 234 of the Companies Act 2006 and 
were in force throughout the financial year and remain so at the 
date of this report. 

Share capital
Details of the Company’s authorised and issued share capital, 
together with details of the movements therein, are set out in 
note 23 to the financial statements. This includes the rights and 
obligations attaching to shares and restrictions on the transfer  
of shares.

Authority to purchase its own shares
The Company is permitted pursuant to the terms of its Articles 
of Association to purchase its own shares subject to shareholder 
approval. The Company was granted authority at the 2022 AGM 
to purchase its own shares up to an aggregate value of 10% of 
the issued nominal capital. No shares were purchased under this 
authority in the year to 30 September 2022 and up to the date of 
this report. The authority will expire on the earlier of the end of 
the next AGM and 28 February 2023. 

Substantial shareholdings
As at 30 September 2022, the Company had been notified in 
accordance with the DTR 5 of the following shareholdings.

Interested party

Andy Bell

Number 

93,870,739

Liontrust Investment Partners LLP

20,577,810

Fergus Lyons

13,762,236

% of ordinary 
shares

22.83

5.01

3.35

Between 30 September 2022 and 30 November 2022 (the latest 
practicable date for inclusion in this report), the Company was 
notified that in accordance with FCA Disclosure and Transparency 
Rule 5.1.2, that Liontrust Investment Partners LLP, on 28 November 
2022, informed the Company that it had increased its holding to 
10.377% of the Company’s issued share capital.

Capital management
The Investment Firms Prudential Regime (IFPR), a new prudential 
regime for UK firms authorised under the Markets in Financial 
Instruments Directive (MIFID), came into effect on 1 January 2022. 
The Group is subject to the rules introduced by the Financial 
Conduct Authority (FCA) through the publication of the Prudential 
Sourcebook for MIFID Investment Firms (MIFIDPRU), which 
replaces the CRD.

The Group has a consolidated regulatory capital requirement.  
The capital held to meet this requirement comprises share capital, 
share premium and retained earnings. The Directors ensure that 
the level of capital held in the Group:

•  meets the regulatory capital requirements;

•  provides a strong base for ongoing trading activities; and

•  is sufficient to support the Group’s long-term strategy.

The Company has one class of ordinary share which carries no 
right to fixed income. There are no specific restrictions on the 
size of the holding nor on the transfer of shares, which are both 
governed by the general provisions of the Articles and prevailing 
legislation. 

The Group’s regulatory capital requirement and details can be 
found under our MIFIDPRU Part Eight disclosures, which can 
be found on the Group’s website at ajbell.co.uk. The Group 
continues to hold a significant amount of capital above its 
regulatory capital requirement.

The Directors are not aware of any agreements between holders 
of the Company’s shares that may result in restrictions on the 
transfer of securities or on voting rights.

Financial instruments and risk management
The risk management objectives and policies of the Group are set 
out within note 25 of the financial statements. 

The AJ Bell Employee Benefit Trust was established in order to 
provide benefits for the Group’s employees and former employees 
and certain of their relatives. This includes acting as a vehicle for 
the acquisition and holding of a pool of shares to satisfy share 
awards under the Company’s employee share plans. During the 
year, 318,601 EIP options were exercised and issued from the Trust 
as discussed within note 23. 

Political and charitable contributions
During the year the Group made charitable donations of £299,000 
(2021: £272,000). No political contributions were made by the 
Group during the year (2021: £nil). 

126 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  127

Directors' report

Statement of Directors’ responsibilities

 Strategic report

 Governance

 Financial statements

 Other information

Corporate social responsibility
Information about the Group’s approach to the environment, 
including details of our greenhouse gas emissions, is set out on 
pages 46 to 53 of the Strategic report.

Market Abuse Regulation
The Company has its own internal dealing rules which apply to all 
staff and which encompass the requirements of the Market Abuse 
Regulation.

Disabled employees
We welcome applications from people with disabilities and we 
make reasonable adjustments to the recruitment and selection 
process for those who are interested in working for the Group. In 
the event of employees becoming disabled, every effort is made 
to ensure that their employment with the Group continues and 
that the appropriate facilities and training are arranged. It is the 
policy of the Group that the training, career development and 
promotion of disabled persons must, as far as possible, be the 
same as that of other employees. 

Going concern and Viability statement
The consolidated financial statements have been prepared on a 
going concern basis. After making enquiries and considering the 
Group’s financial position, its business model, strategy, financial 
forecasts and regulatory capital together with its principal risks 
and uncertainties, the Directors have a reasonable expectation 
that the Group will be able to continue in operation and meet 
its liabilities as they fall due for at least 12 months from the date 
of signing this report. The going concern basis of preparation is 
discussed within note 2.1 to the consolidated financial statements.

Engagement with employees
The Group places considerable value on the involvement of its 
employees and has continued to keep them informed on matters 
affecting them as employees and on the various other factors 
affecting the performance of the Group. This is achieved through 
formal and informal meetings and internal publications. Employee 
representatives are consulted regularly on a wide range of matters 
affecting their current and future interests via AJ Bell’s Employee 
Voice Forum which is chaired by Helena Morrissey. Employee 
share schemes have been operated since June 2005. These 
schemes have promoted wider employee involvement in the 
Group. Further information on employee engagement is set  
out on pages 39 to 43 of the Strategic report.

The Directors believe that the incentivisation of senior management 
and key employees by equity participation is an important factor 
in the continuing success of the Group. This policy aligns the 
interests of management with those of the wider shareholder base. 

Engagement with suppliers, customers and 
other stakeholders
Details of how the Group engages with its key stakeholders, 
including its shareholders, can be found on pages 26 and 27  
of the Strategic report.

Internal control
The Board has overall responsibility for the maintenance of 
the internal control system established by the Group and 
places considerable reliance on a strong control environment. 
However, such a system is designed to manage rather than 
eliminate the risk of failure to achieve business objectives. It can 
only provide reasonable and not absolute assurance against 
material misstatement or loss. Compliance with internal control 
procedures is monitored by the Directors through the Risk 
and Compliance Committee and the Audit Committee, which 
are responsible for overseeing the Group’s risk management, 
compliance and internal audit functions.

In accordance with provision 31 of the UK Corporate Governance 
Code, the Directors have assessed the prospects of the Group 
over a longer period than the 12 months required by the going 
concern provision. Details of the assessment can be found on 
page 67.

Events after reporting date
Details of significant events since the reporting date are contained 
in note 29 to the financial statements. 

Disclosure of information to auditor
Each of the persons who is a Director at the date of approval  
of this Annual Report confirms that:

•  so far as the Director is aware, there is no relevant audit 

information of which the Company’s auditor is unaware; and

•  the Director has taken all the steps that they ought to have 

taken as a Director in order to make themselves aware of any 
relevant audit information and to establish that the Company’s 
auditor is aware of that information.

Auditor
Resolutions to reappoint BDO LLP as auditor of the Company and 
to authorise the Audit Committee to determine its remuneration 
will be proposed at the AGM to be held on 8 February 2023. 

Annual General Meeting
The AGM will be held at 12 noon on 8 February 2023 and will 
be held as a physical meeting as detailed in the Corporate 
Governance report on page 85. Details of the resolutions to be 
proposed at the AGM are set out in the separate circular which 
has been sent to all shareholders and is available on the AJ Bell 
website at ajbell.co.uk/group/investor-relations/agm.

Approved by the Board on 30 November 2022 and signed on its 
behalf by:

Christopher Bruce Robinson 
Company Secretary

4 Exchange Quay
Salford Quays
Manchester
M5 3EE

The Directors are responsible for 
preparing the Annual Report and the 
Financial Statements in accordance with 
UK-adopted international accounting 
standards and applicable law and 
regulations. 

Company law requires the Directors to prepare Group and 
Parent Company financial statements for each financial year. 
Under that law the Directors are required to prepare the Group 
financial statements in accordance with UK-adopted international 
accounting standards and have elected to prepare the Parent 
Company financial statements in accordance with UK accounting 
standards and applicable law including FRS 101 Reduced 
Disclosure Framework. 

Under company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and Parent Company and 
of the profit or loss for the Group for that period. The Directors 
are also required to prepare the Group financial statements in 
accordance with international financial reporting standards as 
adopted by the UK. 

In preparing these financial statements, the Directors are  
required to:

•  select suitable accounting policies and then apply them 

consistently;

•  make judgements and accounting estimates that are reasonable 

and prudent;

•  for the Group financial statements, state whether they have 
been prepared in accordance with UK-adopted international 
accounting standards, subject to any material departures 
disclosed and explained in the financial statements;

•  for the Parent Company financial statements, state whether 
applicable UK accounting standards have been followed, 
subject to any material departures disclosed and explained in 
the financial statements;

•  prepare the financial statements on the going concern basis 

unless it is inappropriate to presume that the Group or Parent 
Company will continue in business; and

•  prepare a Directors’ report, a Strategic report and Directors’ 
Remuneration Report which comply with the requirements  
of the Companies Act 2006.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Parent 
Company’s transactions and disclose with reasonable accuracy at 
any time the financial position of the Parent Company and enable 
them to ensure that the financial statements comply with the 
Companies Act 2006. 

They are also responsible for safeguarding the assets of the Group 
and hence for taking reasonable steps for the prevention and 
detection of fraud and other irregularities. 

The Directors are responsible for ensuring the Annual Report 
and the Financial Statements are made available on a website. 
Financial statements are published on the Company’s website 
in accordance with legislation in the United Kingdom governing 
the preparation and dissemination of financial statements, which 
may vary from legislation in other jurisdictions. The maintenance 
and integrity of the Company’s website is the responsibility of 
the Directors. The Directors’ responsibility also extends to the 
ongoing integrity of the financial statements contained therein.

Each of the Directors, whose names and responsibilities are listed 
in the Corporate Governance report, confirms that, to the best of 
their knowledge:

•  The financial statements have been prepared in accordance 

with the applicable set of accounting standards and give a true 
and fair view of the assets, liabilities, financial position and profit 
and loss of the Group.

•  The Annual Report includes a fair review of the development 
and performance of the business and the financial position of 
the Group and Parent Company, together with a description of 
the principal risks and uncertainties that they face.

We consider that the Annual Report and Financial Statements, 
taken as a whole, is fair, balanced and understandable and 
provides the information necessary for shareholders to assess the 
Group’s position and performance, business model and strategy. 

Approved by the Board on 30 November 2022 and signed on its 
behalf by:

Christopher Bruce Robinson
Company Secretary

4 Exchange Quay
Salford Quays
Manchester
M5 3EE

128 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  129

 Strategic report

 Governance

 Financial statements

 Other information

Financial 
statements

132    Independent auditor’s report  
to the members of AJ Bell plc

139   Consolidated income statement
140  Consolidated statement  
of financial position
141 Consolidated statement 
of changes in equity
142   Consolidated statement 

of cash flows

143  Notes to the consolidated  
financial statements 
169  Company statement  

of financial position

170  Company statement  

of changes in equity
171  Notes to the Company  
financial statements

130 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  131

 Strategic report

 Governance

 Financial statements

 Other information

Overview 

Coverage 

100% (2021: 100%) of Group profit before tax

100% (2021: 100%) of Group revenue

100% (2021: 100%) of Group total assets

Key audit matters

Existence and accuracy of revenue

Acquisition accounting – consideration amount and allocation  
of consideration across the assets acquired

Share based payments – post-acquisition earn-out

2022

2021

Y

N

Y

Y

Y

Y

Acquisition accounting – consideration amount and allocation of consideration across the assets 
acquired is no longer considered to be a key audit matter as there have been no acquisitions during 2022 

Materiality

Group financial statements as a whole

£2.9m (2021: £2.7m) based on 5% (2021: 5%) of profit before tax.

An overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including the Group’s system of internal 
control, and assessing the risks of material misstatement in the financial statements. We also addressed the risk of management override 
of internal controls, including assessing whether there was evidence of bias by the Directors that may have represented a risk of material 
misstatement.

The group engagement team carried out a full scope audit of all significant and non-significant components in the group.

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements 
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we 
identified, including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit, and 
directing the efforts of the engagement team. These matters were addressed in the context of our audit of the financial statements  
as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.

Independent auditor’s report to the members of AJ Bell plc

Opinion on the financial statements
In our opinion:

•  the financial statements give a true and fair view of the state 
of the Group’s and of the Parent Company’s affairs as at 30 
September 2022 and of the Group’s profit for the year then 
ended;

•  the Group financial statements have been properly prepared 
in accordance with UK adopted international accounting 
standards;

•  the Parent Company financial statements have been properly 

prepared in accordance with United Kingdom Generally 
Accepted Accounting Practice; and

•  the financial statements have been prepared in accordance with 

the requirements of the Companies Act 2006.

We have audited the financial statements of AJ Bell Plc (the ‘Parent 
Company’) and its subsidiaries (the ‘Group’) for the year ended 
30 September 2022 which comprise the consolidated income 
statement, the consolidated statement of financial position, the 
consolidated statement of changes in equity, the consolidated 
statement of cash flows, the notes to the consolidated financial 
statements, the company statement of financial position, the 
company statement of changes in equity and notes to the 
company financial statements, including a summary of significant 
accounting policies.

The financial reporting framework that has been applied in the 
preparation of the Group financial statements is applicable law 
and UK adopted international accounting standards. The financial 
reporting framework that has been applied in the preparation 
of the Parent Company financial statements is applicable law 
and United Kingdom Accounting Standards, including Financial 
Reporting Standard 101 Reduced Disclosure Framework (United 
Kingdom Generally Accepted Accounting Practice).

Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the 
Auditor’s responsibilities for the audit of the financial statements 
section of our report. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis for our 
opinion. Our audit opinion is consistent with the additional report 
to the audit committee.

Independence
Following the recommendation of the Audit Committee, we were 
appointed by the Board of Directors in June 2019 to audit the 
financial statements for the year ending 30 September 2020 and 
subsequent financial periods. The period of total uninterrupted 
engagement including retenders and reappointments is three 
years, covering the years ending 30 September 2020 to  

30 September 2022. We remain independent of the Group and 
the Parent Company in accordance with the ethical requirements 
that are relevant to our audit of the financial statements in the 
UK, including the FRC’s Ethical Standard as applied to listed 
public interest entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements. The non-
audit services prohibited by that standard were not provided to the 
Group or the Parent Company. 

Conclusions relating to going concern 
In auditing the financial statements, we have concluded that 
the Directors’ use of the going concern basis of accounting in 
the preparation of the financial statements is appropriate. Our 
evaluation of the Directors’ assessment of the Group and the 
Parent Company’s ability to continue to adopt the going concern 
basis of accounting included:

•  review of the prior year forecasts prepared by management 

compared to current year actuals and consider the reason for 
variations;

•  review of the current year forecasts prepared by management 

and challenge of the key inputs and assumptions such as 
customer growth rate and retention included therein based on 
our knowledge of the business and understanding of the risks 
arising from the current economic environment; and

•  understanding and review of the Group’s stress testing of 
liquidity and regulatory capital, including challenging the 
rationale behind the severity of the stress scenarios that were 
used based on our understanding of the wider economic 
environment in which the business is operating.

Based on the work we have performed, we have not identified 
any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the 
Group and the Parent Company’s ability to continue as a going 
concern for a period of at least twelve months from when the 
financial statements are authorised for issue. 

In relation to the Parent Company’s reporting on how it has 
applied the UK Corporate Governance Code, we have nothing 
material to add or draw attention to in relation to the Directors’ 
statement in the financial statements about whether the Directors 
considered it appropriate to adopt the going concern basis of 
accounting.

Our responsibilities and the responsibilities of the Directors with 
respect to going concern are described in the relevant sections of 
this report.

132 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  133

Independent auditor’s report to the members of AJ Bell plc 

Key audit matter 

Existence and 
accuracy of 
revenue

Please refer to 
accounting policies 
in note 2.4 and 
revenue breakdown 
in note 5

There is a risk that revenue may be 
misstated due to errors in system 
calculations or manual processes. 
The key risk in AJ Bell Securities 
Limited and AJ Bell Management 
Limited is that fees are not 
calculated in line with agreements 
in place. We therefore consider 
the accuracy of revenue to be a 
significant risk and a key  
audit matter. 

There are also various performance 
incentive schemes in place that 
mean that management may be 
incentivised to overstate revenue. 
We therefore consider the existence 
of revenue to be a significant risk 
and a key audit matter. 

As disclosed in note 5 of the 
financial statements, management 
and the Board categorise revenue 
into three sub categories: 

•  “recurring fixed”, which includes 

the recurring administration fees; 

•  “recurring ad valorem”, which 
includes custody fees, interest 
income and investment 
management fees; and

•  “transactional”, which includes 
dealing fees, FX fees and non 
recurring administration fees. 

How the scope of our audit addressed the key audit matter

For Dealing, Custody and FX fees, where revenue is calculated based on 
transactions with and assets of customers, we gained an understanding of the 
processes and controls, including IT controls around the end-to-end payment 
process and evaluated the design effectiveness of key controls. This included 
an assessment of the appropriateness of the configuration rules within the 
system that were designed to ensure funds are appropriately allocated and 
tagged to each individual customer and testing to check the configuration is 
working appropriately.

Based on this assessment we used a combination of detailed testing and 
controls based testing to gain assurance around the integrity of the system 
configuration rules to check that fees were calculated accurately and in line 
with agreements. 

The key aspects of this testing are set out below:

•  We tested the accuracy of revenue by performing a recalculation in total of 

key income streams on a client-by-client basis, including dealing income, FX 
income and custody income. This was then compared against the amounts 
calculated by the system and recorded in the financial statements; 

•  We agreed a sample of dealing revenue items to the dealing instruction 
received from the customer and to the deal confirmation received from 
the market. For deals placed over the telephone we reviewed a sample 
of telephone recordings to verify that the deal was placed in line with the 
customer’s verbal instructions;

•  We agreed a sample of client money and custody asset transactions in the 
year to third party documentation to gain assurance over the allocation of 
assets and transactions at an individual client level;

•  We utilised IT procedures on the system’s audit log for the full year to gain 
comfort that no inappropriate changes were made by privileged users to 
assets or trades, by reviewing any instances of asset or trade amendments 
made by privileged users and corroborating these to supporting evidence to 
confirm they were appropriate changes being made;

•  For a sample of Custody Solutions and Institutional customers, we checked 

that their dealing and custody fees were being calculated in accordance with 
the underlying agreements.

Our approach to the testing of pension administration fees was as follows: 

Tests of detail included: 

•  Performed a recalculation of the recurring administration fees based on the 
data extract from the system and compared this to the figures recognised 
in the financial statements. We agreed a sample of items within the data to 
supporting documentation in order to gain assurance over the existence and 
accuracy of the data set; 

•  For a sample of the non-recurring administration fees, we agreed a sample 

to customer instructions and checked that the associated fee was in line with 
AJ Bell’s documented fee structure; and

•  Performed a reconciliation of the pension administration fees recorded in 

the client system to the banking reports for the 12 month period. 

Key audit matter 

Existence and 
accuracy of  
revenue cont.

Please refer to 
accounting policies 
in note 2.4 and 
revenue breakdown 
in note 5

Share-based 
payments –  
post-acquisition 
earn-out

Please refer to 
accounting policy 
2.5 and note 24

Given post-acquisition payments in 
relation to the Adalpha acquisition 
are in the form of shares and linked 
to certain milestones being met over 
a prolonged period of time, there is 
judgement involved in determining 
the share-based payment charge 
for future periods based on the 
probability of completion of  
each milestone.

There is also an element of 
judgement involved in determining 
the appropriate amount of the 
share-based payment charge 
that should be treated as capital 
expenditure. 

Due to the judgements involved  
we considered this to be a key  
audit matter.

 Strategic report

 Governance

 Financial statements

 Other information

How the scope of our audit addressed the key audit matter

For interest income, we performed the following procedures: 

•  Verification that the deposited money per the internally maintained interest 
income workings reconciled to the amount of deposited client money per 
separately maintained internal records; 

•  Tested the controls around the external client money reconciliations; and

•  Tested the controls around the external Self-Invested Personal Pension 
(SIPP) money reconciliations and agreed client money and SIPP money 
balances to external bank confirmations. 

Tests of detail included: 

•  Agreed 100% of interest rates, deposit amounts and terms to independent 

confirmations received directly from the bank, and to confirmations sent by 
the banks to AJ Bell at the point the deposit was placed and; 

•  Recalculated the interest income to be recognised for the period for a 

sample of deposits. 

Key observations:
From testing we consider the existence and accuracy of revenue has been 
appropriately addressed.

We have reviewed the calculation of the share-based payment charge 
associated with the post-acquisition earn-out attributable to the Adalpha 
acquisition which occurred in the prior year and are satisfied that it has been 
calculated appropriately under IFRS 2 Share-based payments.

We have challenged management on the assumptions applied around 
the number of shares that will vest through assessment of progress and 
development made against the associated milestones.

We are satisfied that the assumptions are reasonable in the context of the 
progress made against the associated milestones since acquisition. 

We also performed a sensitivity analysis to assess the maximum impact 
associated with any potential changes in the milestones.

We have tested the controls in place around the assessment of the split of 
activities between capital and expense in nature and how this correlates to 
the amount of share-based payment charge and other staff costs capitalised 
compared to amounts recognised in the income statement. 

We have also challenged the appropriateness of the capitalisation of these 
amounts through agreement to underlying source documentation such as 
payroll records and monthly employee capitalisation worksheets.

Key observations: 
The judgements involved in the calculation of the overall share-based payment 
charge appear reasonable based on the procedures performed.

134 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  135

Independent auditor’s report to the members of AJ Bell plc 

 Strategic report

 Governance

 Financial statements

 Other information

Our application of materiality
We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements.  
We consider materiality to be the magnitude by which misstatements, including omissions, could influence the economic decisions  
of reasonable users that are taken on the basis of the financial statements. 

Corporate Governance statement
The Listing Rules require us to review the Directors’ statement in relation to going concern, longer-term viability and that part of the 
Corporate Governance Statement relating to the parent company’s compliance with the provisions of the UK Corporate Governance 
Code specified for our review.

In order to reduce to an appropriately low level the probability that any misstatements exceed materiality, we use a lower materiality level, 
performance materiality, to determine the extent of testing needed. Importantly, misstatements below these levels will not necessarily 
be evaluated as immaterial as we also take account of the nature of identified misstatements, and the particular circumstances of their 
occurrence, when evaluating their effect on the financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole and performance materiality  
as follows:

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the Corporate Governance 
Statement is materially consistent with the financial statements and our knowledge obtained during the audit. 

Going concern and  
longer-term viability

•  The Directors' statement with regards to the appropriateness of adopting the going concern basis  

of accounting and any material uncertainties identified; and

•  The Directors’ explanation as to their assessment of the Group’s prospects, the period this 

assessment covers and why the period is appropriate.

Group financial statements

Parent company financial statements

Other Code provisions 

•  Directors' statement on fair, balanced and understandable; 

Materiality

Basis for 
determining 
materiality

Rationale for 
the benchmark 
applied

Performance 
materiality

Basis for 
determining 
performance 
materiality

2022 
£m

2.9

2021 
£m

2.7

2022 
£k

810

2021 
£k

870

5% of profit before tax  
on ordinary activities  
before taxation. 

5% of profit before tax  
on ordinary activities  
before taxation. 

Profit on ordinary activities 
before taxation attributable 
to shareholders has been 
used as we consider this 
to be the most significant 
determinant of the Group’s 
financial performance 
used by shareholders and 
other users of the financial 
statements.

Profit on ordinary activities 
before taxation attributable 
to shareholders has been 
used as we consider this 
to be the most significant 
determinant of the Group’s 
financial performance 
used by shareholders and 
other users of the financial 
statements.

1.5% of total assets of the 
parent company. 

1.5% of total assets of the 
parent company. 

Total assets is considered 
the most relevant metric to 
the users of the financial 
statements given that the 
company is parent entity 
of the group and does not 
earn any income other than 
dividends from subsidiary 
entities.

Total assets is considered 
the most relevant metric to 
the users of the financial 
statements given that the 
company is parent entity 
of the group and does not 
earn any income other than 
dividends from subsidiary 
entities. 

2.175

2.0

607

653

Performance materiality 
was calculated using 75% 
of overall materiality based 
on our risk assessment 
procedures and the 
expectation of a low  
level of misstatements. 

Performance materiality 
was calculated using 75% 
of overall materiality based 
on our risk assessment 
procedures and the 
expectation of a low  
level of misstatements. 

Performance materiality 
was calculated using 75% 
of overall materiality based 
on our risk assessment 
procedures and the 
expectation of a low  
level of misstatements. 

Performance materiality 
was calculated using 75% 
of overall materiality based 
on our risk assessment 
procedures and the 
expectation of a low  
level of misstatements. 

Component materiality
We set materiality for each component of the Group based on 
a percentage of 75% of Group materiality dependent on the 
size and our assessment of the risk of material misstatement of 
that component. Component materiality was set at £2.175m 
(2021: £2.0m). In the audit of each component, we further 
applied performance materiality levels of 75% of the component 
materiality to our testing to ensure that the risk of errors exceeding 
component materiality was appropriately mitigated.

Reporting threshold 
We agreed with the Audit Committee that we would report to 
them all individual audit differences in excess of £58K (2021: 
£54K). We also agreed to report differences below this threshold 
that, in our view, warranted reporting on qualitative grounds.

Other information
The directors are responsible for the other information. The 
other information comprises the information included in the 
Annual Report and Financial Statements, other than the financial 
statements and our auditor’s report thereon. Our opinion on 
the financial statements does not cover the other information 
and, except to the extent otherwise explicitly stated in our 
report, we do not express any form of assurance conclusion 
thereon. Our responsibility is to read the other information and, 
in doing so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge 
obtained in the course of the audit, or otherwise appears to be 
materially misstated. If we identify such material inconsistencies 
or apparent material misstatements, we are required to determine 
whether this gives rise to a material misstatement in the financial 
statements themselves. If, based on the work we have performed, 
we conclude that there is a material misstatement of this other 
information, we are required to report that fact.

We have nothing to report in this regard.

•  Board’s confirmation that it has carried out a robust assessment of the emerging and principal risks; 

•  The section of the Annual Report that describes the review of effectiveness of risk management and 

internal control systems; and

•  The section describing the work of the Audit Committee.

Other Companies Act 2006 reporting
Based on the responsibilities described below and our work performed during the course of the audit, we are required by the Companies 
Act 2006 and ISAs (UK) to report on certain opinions and matters as described below. 

Strategic report and  
Directors’ report 

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the Strategic report and the Directors’ report for the financial year for which 

the financial statements are prepared is consistent with the financial statements; and

•  the Strategic report and the Directors’ report have been prepared in accordance with applicable legal 

requirements.

In the light of the knowledge and understanding of the Group and Parent Company and its 
environment obtained in the course of the audit, we have not identified material misstatements in the 
strategic report or the Directors’ report.

Directors’ remuneration

In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly 
prepared in accordance with the Companies Act 2006.

Matters on which we are 
required to report by  
exception

We have nothing to report in respect of the following matters in relation to which the Companies Act 
2006 requires us to report to you if, in our opinion:

•  adequate accounting records have not been kept by the Parent Company, or returns adequate for our 

audit have not been received from branches not visited by us; or

•  the Parent Company financial statements and the part of the Directors’ Remuneration Report to be 

audited are not in agreement with the accounting records and returns; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or

•  we have not received all the information and explanations we require for our audit.

Responsibilities of Directors
As explained more fully in the Statement of Directors’ responsibilities, the Directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors determine is necessary 
to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability 
to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the Directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no realistic 
alternative but to do so.

136 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  137

Independent auditor’s report to the members of AJ Bell plc 

Consolidated income statement
for the year ended 30 September 2022

 Strategic report

 Governance

 Financial statements

 Other information

Note

2022 
£000

2021 
£000

5

6

8

9

163,847

145,826

(104,866)

(89,975)

58,981

55,851

198

(768)

23

(790)

58,411

55,084

10

(11,672)

(11,262)

46,739

43,822

12

12

11.39

11.35

10.71

10.67

Revenue

Administrative expenses

Operating profit

Investment income

Finance costs 

Profit before tax

Tax expense

Profit for the financial year attributable to:

Equity holders of the Parent Company 

Earnings per share:

Basic (pence)

Diluted (pence)

All revenue, profit and earnings are in respect of continuing operations.

There were no other components of recognised income or expense in either period and, consequently, no statement of other 
comprehensive income has been presented.

Our tests included, but were not limited to:

•  The procedures set out in the Key Audit Matters section above;

•  In respect of the risk of management override of internal 
controls, testing a sample of journals which met defined 
fraud risk criteria by agreeing those journals to supporting 
documentation and evaluating whether there was evidence 
of bias by Directors that represented a risk of material 
misstatement due to fraud.

The engagement team was deemed to collectively have the 
appropriate competence and capabilities to identify or recognise 
non-compliance with laws and regulations. We communicated 
relevant identified laws and regulations and potential fraud 
risks to all engagement team members and remained alert 
to any indications of fraud or non-compliance with laws and 
regulations throughout the audit. Our audit procedures were 
designed to respond to risks of material misstatement in the 
financial statements, recognising that the risk of not detecting a 
material misstatement due to fraud is higher than the risk of not 
detecting one resulting from error, as fraud may involve deliberate 
concealment by, for example, forgery, misrepresentations or 
through collusion. There are inherent limitations in the audit 
procedures performed and the further removed non-compliance 
with laws and regulations is from the events and transactions 
reflected in the financial statements, the less likely we are to 
become aware of it.

A further description of our responsibilities is available  
on the Financial Reporting Council’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description  
forms part of our auditor’s report.

Use of our report
This report is made solely to the Parent Company’s members, as 
a body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might 
state to the Parent Company’s members those matters we 
are required to state to them in an auditor’s report and for no 
other purpose. To the fullest extent permitted by law, we do not 
accept or assume responsibility to anyone other than the Parent 
Company and the Parent Company’s members as a body, for our 
audit work, for this report, or for the opinions we have formed.

Neil Fung-On 
(Senior Statutory Auditor)
For and on behalf of BDO LLP, Statutory Auditor 
London, United Kingdom 

30 November 2022

BDO LLP is a limited liability partnership registered in 
England and Wales (with registered number OC305127).

Auditor’s responsibilities for the audit of the 
financial statements
Our objectives are to obtain reasonable assurance about whether 
the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an 
auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit 
conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually  
or in the aggregate, they could reasonably be expected to 
influence the economic decisions of users taken on the basis  
of these financial statements.

Extent to which the audit was capable of detecting irregularities, 
including fraud
Irregularities, including fraud, are instances of non-compliance 
with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect material misstatements 
in respect of irregularities, including fraud. The extent to which 
our procedures are capable of detecting irregularities, including 
fraud is detailed below:

We gained an understanding of the legal and regulatory 
framework applicable to the Group, components and the industry 
in which it operates, and considered the risk of acts by the Group 
and the components which were contrary to applicable laws and 
regulations, including fraud through inquiries with management, 
review of the Board and other committee minutes and our 
knowledge brought forward from previous audits. These included 
but were not limited to compliance with Companies Act 2006, the 
relevant accounting standards, the Financial Conduct Authority’s 
regulations and the Listing Rules as well as consideration of 
required regulatory capital levels and whether there was a risk  
that required capital levels might be breached in an extreme 
downside scenario.

We focused on laws and regulations that could give rise to a 
material misstatement in the financial statements. Our tests 
included, but were not limited to: 

•  agreement of the financial statement disclosures to underlying 

supporting documentation; 

•  enquiries of management and Those Charged With Governance 
relating to the existence of any fraud, contingent liabilities and 
non-compliance with laws and regulations;

•  review of correspondence with the regulator; 

•  review of minutes of board meetings and other committee 
meetings throughout the period until the date of our audit 
report for discussions around potential irregularities throughout 
the period and for instances of non-compliance with laws and 
regulations and fraud; and 

•  obtaining an understanding of the control environment in 

monitoring compliance with laws and regulations.

We considered which areas of the financial statements might 
be most susceptible to fraud and irregularities and identified the 
following areas: 

•  Existence and accuracy of revenue; 

•  Capitalisation of the share-based payment expense and other 
staff costs attributable to the development of the Adalpha 
platform proposition; 

•  Management override of controls. 

138 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  139

The notes on pages 143 to 168 form an integral part of these financial statements.

Consolidated statement of financial position
as at 30 September 2022

Consolidated statement of changes in equity
for the year ended 30 September 2022

 Strategic report

 Governance

 Financial statements

 Other information

Assets

Non-current assets

Goodwill

Other intangible assets

Property, plant and equipment

Right-of-use assets

Deferred tax asset

Current assets

Trade and other receivables

Current tax receivable

Cash and cash equivalents

Total assets

Liabilities 

Current liabilities

Trade and other payables

Lease liabilities

Provisions

Non-current liabilities

Lease liabilities

Provisions

Total liabilities

Net assets

Equity

Share capital

Share premium

Own shares

Retained earnings

Total equity

Note

2022 
£000

2021

(Restated)1 

£000

13

14

15

16

18

19

20

21

16

22

16

22

23

6,991

8,779

3,325

6,991

6,014

3,351

12,273

13,325

610

940

31,978

30,621

Balance at 1 October 2021

Total comprehensive income for the year:

Profit for the year

Transactions with owners, recorded directly in equity:

Issue of shares

Dividends paid

Equity settled share-based payment transactions

Deferred tax effect of share-based payment transactions

Tax relief on exercise of share options

49,436

37,462

Share transfer relating to EIP (note 23)

Total transactions with owners

Balance at 30 September 2022

Balance at 1 October 2020

Total comprehensive income for the year:

Profit for the year

Transactions with owners, recorded directly in equity:

Issue of shares

Dividends paid

Equity settled share-based payment transactions

Deferred tax effect of share-based payment transactions

Tax relief on exercise of share options

Share transfer relating to EIP

Share transfer relating to earn-out arrangement

Total transactions with owners

Balance at 30 September 2021

38

84,030

133,504

165,482

51

94,008

131,521

162,142

(15,604)

(12,765)

(1,566)

(519)

(1,708)

(1,526)

(17,689)

(15,999)

(12,395)

(13,886)

(2,004)

(14,399)

(32,088)

(1,549)

(15,435)

(31,434)

133,394

130,708

51

8,930

(473)

51

8,658

(740)

124,886

133,394

122,739

130,708

Share capital 
£000

Share 
premium 
£000

Retained 
earnings 
£000

Own shares 
£000

Total equity 
£000

51

8,658

122,739

(740)

130,708

–

–

–

–

–

–

–

–

–

46,739

272

–

–

–

–

–

–

(50,383)

6,162

(275)

171

(267)

272

(44,592)

–

–

–

–

–

–

267

267

46,739

272

(50,383)

6,162

(275)

171

–

(44,053)

51

8,930

124,886

(473)

133,394

Share capital 
£000

Share 
premium 
£000

Retained 
earnings 
£000

Own shares 
£000

Total equity 
£000

51

8,459

102,103

(1,147)

109,466

–

–

–

–

–

–

–

–

–

51

–

43,822

199

–

–

–

–

–

–

–

(29,138)

6,330

(202)

231

(110)

(297)

199

8,658

(23,186)

122,739

–

–

–

–

–

–

110

297

407

43,822

199

(29,138)

6,330

(202)

231

–

–

(22,580)

(740)

130,708

1.  See note 2 for details of a change in accounting policy and the resulting restatement of prior year.

The financial statements were approved by the Board of Directors and authorised for issue on 30 November 2022 and signed on its 
behalf by:

Peter Birch
Chief Financial Officer
AJ Bell plc

Company registered number: 04503206

The notes on pages 143 to 168 form an integral part of these financial statements.

The notes on pages 143 to 168 form an integral part of these financial statements.

140 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  141

Consolidated statement of cash flows
for the year ended 30 September 2022

Cash flows from operating activities

Profit for the financial year

Adjustments for:

Investment income

Finance costs

Income tax expense

Depreciation and amortisation

Share-based payment expense

Decrease in provisions and other payables

Loss on disposal of property, plant and equipment

Profit on disposal of right-of-use assets

Increase in trade and other receivables

Increase / (decrease) in trade and other payables

Cash generated from operations

Income tax paid

Interest expense paid

Net cash flows from operating activities

Cash flows from investing activities

Purchase of other intangible assets

Purchase of property, plant and equipment

Acquisition of subsidiary, net of cash acquired

Interest received

Net cash flows used in investing activities

Cash flows from financing activities

Payments of principal in relation to lease liabilities

Payments of interest on lease liabilities

Proceeds from issue of share capital

Dividends paid

Net cash flows used in financing activities

Net (decrease) / increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Total cash and cash equivalents at end of year

1.  See note 2 for details of a change in accounting policy and the resulting restatement of prior year.

Note

2022 
£000

2021 
(Restated)1
£000

46,739

43,822

(198)

768

(23)

790

11,672

11,262

3,643

4,728

(1,007)

21

–

(11,974)

2,839

57,231

3,623

4,952

(69)

13

(3)

(6,889)

(1,347)

56,131

(11,433)

(11,455)

–

(1)

45,798

44,675

(2,365)

(1,014)

–

198

(2,370)

(1,174)

(2,561)

23

(3,181)

(6,082)

(1,716)

(1,241)

(768)

272

(50,383)

(52,595)

(9,978)

94,008

84,030

(789)

199

(29,138)

(30,969)

7,624

86,384

94,008

24

14

15

16

16

23

11

20

20

Notes to the consolidated financial statements
for the year ended 30 September 2022

 Strategic report

 Governance

 Financial statements

 Other information

1 General information
AJ Bell plc (the ‘Company’) is the Parent Company of the AJ Bell group of companies (together the ‘Group’). The Group provides 
investment administration, dealing and custody services. The nature of the Group’s operations and its principal activities are set out  
in the Strategic report and the Directors’ report.

The Company is a public limited company which is listed on the Main Market of the London Stock Exchange and incorporated and 
domiciled in the United Kingdom. The Company’s number is 04503206 and the registered office is 4 Exchange Quay, Salford Quays, 
Manchester, M5 3EE. A list of investments in subsidiaries, including the name, country of incorporation, registered office, and proportion 
of ownership is given in note 6 of the Company’s separate financial statements.

The consolidated financial statements were approved by the Board on 30 November 2022.

2 Significant accounting policies 

Basis of accounting
The consolidated financial statements of AJ Bell plc have been prepared in accordance with UK-adopted International Financial 
Reporting Standards. 

The financial statements are prepared on the historical cost basis and prepared on a going concern basis. They are presented in sterling, 
which is the currency of the primary economic environment in which the Group operates, rounded to the nearest thousand.

The accounting policies have been applied consistently to all periods presented in these financial statements and by all Group entities, 
unless otherwise stated.

Change in accounting policy
Due to a change in the Group's accounting policy to recognise electronic payments at the settlement date, rather than when they are 
initiated, to more appropriately reflect the nature of these transactions, the comparative amounts have been restated. 

The impact on the 30 September 2021 balance sheet is an increase to trade and other receivables of £3.1m and a decrease to cash and 
cash equivalents of £3.1m. Net cash outflow from operating activities in 2021 has decreased by £3.1m. There is no impact on the income 
statement, earnings per share or net assets.

Changes to International Reporting Standards
Interpretations and standards which became effective during the year: 
The following amendments and interpretations became effective during the year. Their adoption has not had any significant impact on 
the Group. 

IFRS 9, IAS 39, IFRS 7, IFRS 4 
and IFRS 16

IFRS 16

Interest Rate Benchmark Reform – Phase 2 (Amendments)

1 January 2021

Effective from

Covid-19-Related Rent Concessions beyond 30 June 2021 
(Amendments)

1 April 2021

Interpretations and standards in issue but not yet effective 
The Group has not early adopted any other standard, interpretation or amendment that has been issued but is not yet effective.

Basis of consolidation
The consolidated financial statements incorporate the financial statements of the Company and entities controlled by the Company (its 
subsidiaries) made up to 30 September each year. The Group controls an entity when it is exposed to, or it has rights to variable returns 
from its involvement with the entity and has the ability to affect those returns through its power over the entity. The Group reassesses 
whether it controls an entity if facts and circumstances indicate there are changes to one or more elements of control. The results of a 
subsidiary undertaking are included in the consolidated financial statements from the date the control commences until the date that 
control ceases.

All intercompany transactions, balances, income and expenses are eliminated on consolidation.

The notes on pages 143 to 168 form an integral part of these financial statements.

142 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  143

Notes to the consolidated financial statements continued
for the year ended 30 September 2022

2 Significant accounting policies continued

2.1 Going concern
The Group’s business activities, together with its financial position and the factors likely to affect its future development and 
performance are set out in the Strategic report on pages 1 to 67 and the Directors’ report on pages 126 to 128. Note 25 includes the 
Group’s policies and processes for managing exposure to credit and liquidity risk. 

The Group’s forecasts and objectives, considering a number of potential changes in trading conditions, show that the Group should be 
able to operate at adequate levels of both liquidity and capital for at least 12 months from the date of signing this report. The Directors 
have performed a number of stress tests, covering a significant reduction in equity market values, a fall in the Bank of England base 
interest rate leading to a lower interest rate retained on customer cash balances, and a further Group-specific idiosyncratic stress relating 
to a scenario whereby prolonged IT issues cause a reduction in customers. Further detail of the forecasts and stress test scenarios are set 
out in the Viability statement on page 67. These scenarios provide assurance that the Group has sufficient capital and liquidity to operate 
under stressed conditions.

Consequently, after making reasonable enquiries, the Directors are satisfied that the Group has sufficient financial resources to continue 
in business for at least 12 months from the date of signing the report and therefore have continued to adopt the going concern basis in 
preparing the financial statements.

2.2 Business combinations
A business combination is recognised where separate entities or businesses have been acquired by the Group. The acquisition method 
of accounting is used to account for the business combinations made by the Group. The cost of a business combination is measured at 
the aggregate of the fair values (at the date of exchange), of assets given, liabilities incurred or assumed and equity instruments issued 
by the Group in exchange for control of the acquired entity. Where the consideration includes a contingent consideration arrangement, 
the contingent consideration is measured at its acquisition date fair value and included as part of the cost of the acquisition. Subsequent 
changes in such fair values are adjusted against the cost of acquisition where they qualify as measurement period adjustments. All other 
subsequent changes in the fair value of contingent consideration are charged to the income statement, except for obligations that are 
classified as equity, which are not re-measured. Where consideration is dependent on continued employment within the business this is 
treated as a separate transaction as post-acquisition remuneration.

Acquisition related costs are expensed as incurred in the income statement, except if related to the issue of debt or equity securities. 
Identifiable assets acquired and liabilities and contingent liabilities assumed in the business combination are measured initially at their 
fair values at the acquisition date. The excess of the cost of acquisition over the fair value of the Group’s share of the identifiable net 
assets acquired is recorded as goodwill. If this is less than the fair value of the Group’s share of the identifiable net assets of the subsidiary 
acquired, the difference is taken immediately to the income statement. 

2.3 Segmental reporting
The Group determines and presents operating segments based on the information that is provided internally to the Board, which is the 
Group’s Chief Operating Decision Maker (CODM). In assessing the Group’s operating segments the Directors have considered the nature 
of the services provided, product offerings, customer bases, operating model and distribution channels amongst other factors. The 
Directors concluded there is a single segment as it operates with a single operating model; operations, support and technology costs are 
managed and reported centrally to the CODM. A description of the services provided is given within note 4.

2.4 Revenue recognition
Revenue represents fees receivable from investment administration and dealing and custody services for both client assets and client 
money. Revenue is measured based on the consideration specified in a contract with a customer. The Group recognises revenue when 
it transfers control over a good or service to a customer.

Recurring fixed
Recurring fixed revenue comprises recurring administration fees and media revenue. 

Administration fees include fees charged in relation to the administration services provided by the Group and are recognised over time 
as the related service is provided.

Included within administration fees are annual pension administration fees. The Group recognises revenue from such fees over time, 
using an input method to measure progress towards complete satisfaction of a single performance obligation. The Group determined 
that the input method is the best method in measuring progress of the services relating to these fees because there is a direct 
relationship between the Group’s effort (i.e. labour hours incurred) and the transfer of service to the customer.

The Group recognises revenue on the basis of the labour hours expended relative to the total expected labour hours to complete the service.

 Strategic report

 Governance

 Financial statements

 Other information

Certain pension administration fees are received in arrears or in advance. Where revenue is received in arrears for an ongoing service, 
the proportion of the income relating to services provided but not yet received is accrued. This is recognised as accrued income until the 
revenue is received. Where revenue is received in advance for an ongoing service, the proportion of the income relating to services that 
have not yet been provided is deferred. This is recognised as deferred income until the services have been provided. 

Media revenue includes advertising, subscriptions, events and award ceremony and corporate solutions contracts. Subscriptions and 
corporate solutions revenue is recognised evenly over the period in which the related service is provided. Advertising, event and award 
ceremony revenue is recognised in the period in which the publication is made available to customers or the event or award ceremony 
takes place.

Recurring ad valorem
Recurring ad valorem revenue comprises custody fees, retained interest income and investment management fees provided by the 
Group and is recognised evenly over the period in which the related service is provided.

Ad valorem fees include custody fees charged in relation to the holding of client assets and interest received on client money balances. 
Custody fees and investment management fees are accrued on a time basis by reference to the AUA.

Transactional fees
Transactional revenue comprises dealing fees and pension scheme activity fees.

Transaction-based fees are recognised when received in accordance with the date of settlement of the underlying transaction.

Other non-recurring fees are recognised in the period to which the service is rendered.

Customer incentives
Customer incentives paid to new retail customers are considered to be a reduction in revenue under IFRS 15. In line with IFRS 15, 
customer incentives to acquire new customers are offset against recurring ad valorem revenue and spread over the period which the 
customer is required to remain a customer in order to be eligible for the incentive. Customer incentives comprise cash.

2.5 Share-based payments
The Group operates a number of share-based payment arrangements for its employees and non-employees. These generally involve an 
award of share options (equity-settled share-based payments) which are measured at the fair value of the equity instrument at the date 
of grant.

The share-based payment arrangements have conditions attached before the beneficiary becomes entitled to the award. These can be 
performance and/or service conditions.

The total cost is recognised, together with a corresponding increase in the equity reserves, over the period in which the performance 
and/or service conditions are fulfilled. Costs relating to the development of internally generated intangible assets are capitalised in 
accordance with IAS 38. The cumulative cost recognised for equity-settled transactions at each reporting date until the vesting date 
reflects the extent to which the vesting period has expired and management’s estimate of shares that will eventually vest. At the end of 
each reporting period, the entity revises its estimates of the number of share options expected to vest based on the non-market vesting 
conditions. It recognises any revision to original estimates in the income statement, with a corresponding adjustment to equity reserves.

No cost is recognised for awards that do not ultimately vest, except for equity-settled transactions for which vesting is conditional upon 
a market or non-vesting condition. These are treated as vested irrespective of whether or not the market or non-vesting condition is 
satisfied, provided that all other performance and/or service conditions are satisfied.

The cost of equity-settled awards is determined by the fair value at the date when the grant is made using an appropriate valuation 
model or the market value discounted to its net present value, further details of which are given in note 24. The expected life applied 
in the model has been adjusted based on management’s best estimate for the effects of non-transferability, exercise restrictions and 
behavioural considerations. 

2.6 Investment income
Investment income comprises the returns generated on corporate cash at banks and short-term highly-liquid investments. Investment 
income is recognised in the income statement as it accrues, using the effective interest rate method.

2.7 Finance costs
Finance costs comprise interest incurred on lease liabilities recognised under IFRS 16. Finance costs are recognised in the income 
statement using the effective interest rate method.

144 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  145

Notes to the consolidated financial statements continued
for the year ended 30 September 2022

2 Significant accounting policies continued

2.8 Taxation
The tax expense represents the sum of the current tax payable and deferred tax. Tax is recognised in the income statement except to the 
extent that it relates to items recognised directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable or receivable on the taxable income or loss for the year and any adjustment to tax payable or 
receivable in respect of previous years, using tax rates enacted or substantively enacted at the reporting date.

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes 
and the amounts used for taxation purposes. Deferred tax is not recognised if the temporary difference arises from:

•  the initial recognition of goodwill; or

•  investments in subsidiaries to the extent that the Group is able to control the timing of the reversal of the temporary differences and it 

is probable they will not reverse in the foreseeable future; or

•  the initial recognition of an asset and liability in a transaction other than a business combination that, at the time of the transaction, 

affects neither the accounting nor taxable profit or loss.

Deferred tax assets are recognised for unused tax losses, unused tax credits and deductible temporary differences to the extent that it is 
probable that taxable profits will be available in the future, against which deductible temporary differences can be utilised. Recognised 
and unrecognised deferred tax assets are reassessed at each reporting date.

The principal temporary differences arise from accelerated capital allowances, provisions for share-based payments and unutilised losses.

Deferred tax is measured at the tax rates that are expected to be applied to temporary differences when they reverse, using tax rates 
enacted or substantively enacted at the reporting date.

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax 
liabilities and when they relate to income taxes levied by the same taxation authority and the Group intends to settle its current tax assets 
and liabilities on a net basis.

2.9 Dividends
Dividend distributions to the Company’s shareholders are recognised in the period in which the dividends are declared and paid.  
The final dividend is approved by the Company’s shareholders at the Annual General Meeting. 

2.10 Goodwill
Goodwill arising on consolidation represents the difference between the consideration transferred and the fair value of net assets 
acquired of the subsidiary at the date of acquisition. Goodwill is not amortised, but is reviewed at least annually for impairment. Any 
impairment is recognised immediately through the income statement and is not subsequently reversed.

For the purposes of impairment testing goodwill acquired in a business combination is allocated to the cash generating unit (CGU) 
expecting to benefit from the synergies of the combination. CGUs to which goodwill has been allocated are reviewed annually or more 
frequently when there is an indication that the goodwill relating to that CGU may have been impaired. If the recoverable amount from 
the CGU is less than the carrying amount of the assets present on the consolidated statement of financial position forming that CGU, the 
impairment loss is allocated first to reduce the carrying amount of any goodwill allocated to the assets forming that CGU and then to the 
assets of the CGU pro-rata on the basis of the carrying amount of each asset in the CGU.

On disposal of a subsidiary, the attributable amount of goodwill is included in the determination of the profit or loss on disposal.

2.11 Intangible assets (excluding goodwill)
Intangible assets comprise computer software and mobile applications, and the Group’s Key Operating Systems (KOS). These are stated 
at cost less amortisation and any recognised impairment loss. Amortisation is charged on all intangible assets excluding goodwill and 
assets under construction at rates to write off the cost or valuation, less estimated residual value, of each asset evenly using a straight-
line method over its estimated useful economic life as follows:

Computer software and mobile applications  

3–4 years

KOS  

KOS enhancements  

15 years

Over the remaining life of the KOS

The assets’ estimated useful lives, amortisation rates and residual values are reviewed, and adjusted if appropriate at the end of each 
reporting period. An asset’s carrying value is written down immediately to its recoverable amount if its carrying value is greater than the 
recoverable amount.

The gain or loss arising on the disposal or retirement of an asset is determined as the difference between the sales proceeds and the 
carrying amount of the asset and is recognised in the income statement immediately.

 Strategic report

 Governance

 Financial statements

 Other information

2.12 Internally-generated intangible assets
An internally-generated asset arising from work performed by the Group is recognised only when the following criteria can be 
demonstrated:

•  the technical feasibility of completing the intangible asset so that it will be available for use or sale;

•  the intention to complete the intangible asset and use or sell it;

•  the ability to use or sell the intangible asset;

•  how the intangible asset will generate probable future economic benefits;

•  the availability of adequate technical, financial and other resources to complete the development and to use or sell the intangible 

asset; and

•  the ability to measure reliably the expenditure attributable to the intangible asset during its development.

The amount initially recognised for internally-generated intangible assets is the sum of expenditure incurred from the date when the 
asset first meets the recognition criteria listed above. Development expenditure that does not meet the criteria is recognised as an 
expense in the period which it is incurred.

Subsequent to initial recognition, internally-generated intangible assets are reported at cost less accumulated amortisation and 
accumulated impairment losses, on the same basis as intangible assets that are acquired separately. Assets under construction are not 
amortised until the asset is operational and available for use. 

Expenditure on research activities is recognised as an expense in the period in which it is incurred.

2.13 Property, plant and equipment
All property, plant and equipment is stated at cost, which includes directly attributable acquisition costs, less accumulated depreciation 
and any recognised impairment losses. Depreciation is charged on all property, plant and equipment, except assets under construction, 
at rates to write off the cost, less estimated residual value, of each asset evenly using a straight-line method over its estimated useful 
economic life as follows:

Leasehold improvements  

Over the life of the lease

Office equipment  

4 years

Computer equipment  

3–5 years

The assets’ estimated useful lives, depreciation rates and residual values are reviewed, and adjusted if appropriate at the end of each 
reporting period. An asset’s carrying value is written down immediately to its recoverable amount if its carrying value is greater than the 
recoverable amount.

Assets under construction relate to capital expenditure on assets not yet in use by the Group and are therefore not depreciated.

The gain or loss arising on the disposal or retirement of an asset is determined as the difference between the sales proceeds and the 
carrying amount of the asset and is recognised in the income statement immediately.

2.14 Leased assets and lease liabilities
Leases
(i) Right-of-use assets
The Group recognises right-of-use assets at the commencement date of the leases. Right-of-use assets are measured at cost, less 
any accumulated depreciation and impairment losses, and adjusted for any re-measurement of lease liabilities. The cost of right-of-
use assets includes the amount of lease liabilities recognised, initial direct costs incurred, and lease payments made at or before the 
commencement date less any lease incentives received.

Depreciation is applied in accordance with IAS 16: Property, Plant and Equipment. Right-of-use assets are depreciated over the lease term.

Right-of-use assets are subject to impairment.

(ii) Lease liabilities
At the commencement date of the lease, the Group recognises lease liabilities measured at the present value of lease payments to be 
made over the lease term. The lease payments include fixed payments less any lease incentives receivable.

In calculating the present value of lease payments, the Group uses the incremental borrowing rate at the lease commencement date if 
the interest rate implicit in the lease is not readily determinable. After the commencement date, the amount of lease liabilities is increased 
to reflect the addition of interest and reduced for the lease payments made. In addition, the carrying amount of lease liabilities is re-
measured if there is a modification, a change in the lease term, a change in the fixed lease payments or a change in the assessment to 
purchase the underlying asset.

146 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  147

Notes to the consolidated financial statements continued
for the year ended 30 September 2022

 Strategic report

 Governance

 Financial statements

 Other information

2 Significant accounting policies continued

2.15 Impairment of intangible assets (excluding goodwill), property, plant and equipment 
and leased assets
At each reporting date the Group reviews the carrying amount of its intangible assets, property, plant and equipment and leased assets 
to determine whether there is any indication that those assets have suffered impairment. If such an indication exists then the recoverable 
amount of that particular asset is estimated.

An impairment test is performed for an individual asset unless it belongs to a CGU, in which case the present value of the net future cash 
flows generated by the CGU is tested. A CGU is the smallest group of assets that generates cash inflows from continuing use that are 
largely independent of the cash inflows of other assets or of groups of other assets. An intangible asset with an indefinite useful life is 
tested for impairment annually and whenever there is an indication that the asset may be impaired.

The recoverable amount is the higher of its fair value less costs to sell and its value-in-use. In assessing its value-in-use, the estimated 
net future pre-tax cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments 
of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

Cash and cash equivalents
Cash and cash equivalents include cash in hand, on demand deposits with banks and other short-term highly-liquid investments with 
original maturities of three months or less, or those over which the Group has an immediate right of recall. Where appropriate, bank 
overdrafts are shown within borrowings in current liabilities in the consolidated statement of financial position. 

Impairment of financial assets
The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses a lifetime expected loss allowance for 
all trade receivables and contract assets. To measure the expected credit losses, trade receivables have been grouped based on shared 
credit risk characteristics and number of days past due. The Group considers a trade receivable to be in default when it is past due by 
more than 90 days, or when the value of a client’s receivable balance exceeds the value of the assets they hold with AJ Bell.

The expected loss rates are based on the payment profiles of sales over a period of 12 months before 30 September 2022 and the 
corresponding historical credit losses experienced within this period.

The carrying amount of the financial assets is reduced by the use of a provision. When a trade receivable is considered uncollectable, 
it is written off against the provision. Subsequent recoveries of amounts previously written off are credited against the provision. 
Changes in the carrying amount of the provision are recognised in the income statement.

If the recoverable amount of an asset or CGU in which the asset sits is estimated to be lower than the carrying value, then the carrying 
amount is reduced to the recoverable amount. An impairment loss is recognised immediately in the income statement as an expense.

Financial liabilities
Financial liabilities are classified according to the substance of the contractual arrangements entered into. 

An impairment loss is reversed only if subsequent external events reverse the effect of the original event which caused the recognition of 
the impairment. An impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount 
that would have been determined, net of depreciation or amortisation, if no impairment loss had been recognised. An impairment 
reversal is recognised in the income statement immediately.

2.16 Retirement benefit costs
The Group makes payments into the personal pension schemes of certain employees as part of their overall remuneration package. 
Contributions are recognised in the income statement as they are payable.

The Group also contributes to employees’ stakeholder pension schemes. The assets of the scheme are held separately from those of the 
Group in independently-administered funds. Any amount charged to the income statement represents the contribution payable to the 
scheme in respect of the period to which it relates.

Lease liabilities
Lease liabilities consist of amounts payable by the Group measured at the present value of lease payments to be made over the lease term.

Other financial liabilities
The Group’s other financial liabilities comprised borrowings and trade and other payables. Other financial liabilities are initially measured 
at fair value, net of transaction costs. They are subsequently carried at amortised cost using the effective interest rate method. A financial 
liability is derecognised when, and only when, the Group’s obligations are discharged, cancelled or they expire.

Trade and other payables
Trade and other payables consist of amounts payable to clients and other counterparties and obligations to pay suppliers for goods 
and services in the ordinary course of business, including amounts recognised as accruals. Trade and other payables are measured at 
amortised cost using the effective interest method.

2.17 Provisions
Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event and it is probable 
that the Group will be required to settle that obligation.

2.20 Employee benefit trust
The Group has an employee benefit trust, the AJ Bell Employee Benefit Trust, used for the granting of shares to certain employees. 
AJ Bell plc is considered to be the sponsoring employer and so the assets and liabilities of the Trust are recognised as those of AJ Bell plc.

The amount recognised as a provision is the Directors’ best estimate of the consideration required to settle that obligation at the 
reporting date and is discounted to present value where the effect is material.

2.18 Levies
The Group applies the guidance provided in IFRIC 21 to levies issued under the Financial Services Compensation Scheme. The 
interpretation clarifies that an entity should recognise a liability when it conducts the activity that triggers the payment of the levy under 
law or regulation.

2.19 Financial instruments
Financial assets and liabilities are recognised in the statement of financial position when a member of the Group becomes party to the 
contractual provisions of the instrument.

Financial assets
Financial assets are classified according to the business model within which the asset is held and the contractual cash-flow 
characteristics of the asset. All financial assets are classified as at amortised cost.

Financial assets at amortised cost
The Group’s financial assets at amortised cost comprise trade receivables, loans, other receivables and cash and cash equivalents.

Financial assets at amortised cost are initially recognised at fair value including any directly attributable costs. They are subsequently 
measured at amortised cost using the effective interest method, less any impairment. No interest income is recognised on financial 
assets measured at amortised cost, with the exception of cash and cash equivalents, as all financial assets at amortised cost are short-
term receivables and the recognition of interest would be immaterial. Financial assets are derecognised when the contractual right to 
the cash flows from the asset expire.

Trade and other receivables
Trade and other receivables are initially recorded at the fair value of the amount receivable and subsequently measured at amortised cost 
using the effective interest method, less any provision for impairment. Other receivables also represent client money required to meet 
settlement obligations.

Shares of AJ Bell plc held by the Trust are treated as ‘own shares’ held and shown as a deduction from equity. Subsequent consideration 
received for the sale of such shares is also recognised in equity, with any difference between the sales proceeds and original cost being 
taken to equity.

3 Critical accounting adjustments and key sources of estimation uncertainty
In the application of the Group’s accounting policies, which are described in note 2, the Directors are required to make judgements, 
estimates and assumptions to determine the carrying amounts of certain assets and liabilities. The estimates and associated assumptions 
are based on the Group’s historical experience and other relevant factors. Actual results may differ from the estimates applied.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period 
in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the revision 
affects both current and future periods.

There are no judgements made, in applying the accounting policies, about the future, or any other major sources of estimation 
uncertainty at the end of the reporting period, that have a significant risk of resulting in a material adjustment to the carrying amounts 
of assets and liabilities within the next financial year. 

148 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  149

Notes to the consolidated financial statements continued
for the year ended 30 September 2022

4 Segmental reporting
It is the view of the Directors that the Group has a single operating segment being investment services in the advised and D2C space 
administering investments in SIPPs, ISAs and General Investment/Dealing accounts. Details of the Group’s revenue, results and assets 
and liabilities for the reportable segment are shown within the consolidated income statement and consolidated statement of financial 
position on pages 139 and 140 respectively.

The Group operates in one geographical segment, being the UK.

Due to the nature of its activities, the Group is not reliant on any one customer or group of customers for generation of revenues.

5 Revenue
The analysis of the consolidated revenue is as follows:

Recurring fixed

Recurring ad valorem

Transactional

Recurring ad valorem fees include custody fees. These recurring charges are derived from the market value of retail customer assets, 
based on asset mix and portfolio size, and are therefore subject to market and economic risks. The rate charged is variable dependent 
on the product, portfolio size and asset mix within the portfolio. The risks associated with this revenue stream in terms of its nature and 
uncertainty is discussed further within the Financial instruments and risk management note on page 165.

Recurring ad valorem fees also include retained interest income earned on the level of customer cash balances, which are based on 
product type, customers’ asset mix and portfolio size and are therefore subject to market and economic risks. The risks associated with 
this revenue stream in terms of its nature and uncertainty is discussed further within the Financial instruments and risk management note 
on pages 164 and 165.

The total revenue for the Group has been derived from its principal activities undertaken in the United Kingdom.

6 Operating profit
Profit for the financial year has been arrived at after charging:

Amortisation of intangible assets

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Loss on the disposal of property, plant and equipment

Profit on the disposal of right-of-use assets

Auditor’s remuneration (see below)

Staff costs (note 7)

2022 
£000

1,034

1,019

1,590

21

–

496

54,887

2021 
£000

862

1,071

1,690

13

(3)

368

47,654

During the year there was no expenditure in relation to research and development expensed to the income statement (2021: £nil). 

Auditor’s remuneration
The analysis of auditor’s remuneration is as follows:

Fees payable to the Company’s auditor for the audit of the Company’s annual accounts

Fees payable to the Company’s auditor for the audit of the Company’s subsidiaries’ accounts, pursuant to 
legislation

Audit-related assurance services

Other assurance services

Of the above, audit-related services for the year totalled £473,000 (2021: £349,000).

2022 
£000

155

204

89

48

496

2021 
£000

116

151

62

39

368

7 Staff costs
The average monthly number of employees (including Executive Directors) of the Group was:

Operational and support

Technology

Distribution

Employee benefit expense for the Group during the year:

2022 
£000

29,787

102,184

31,876

2021 
£000

28,598

77,955

39,273

163,847

145,826

Wages and salaries

Social security costs

Retirement benefit costs

Termination benefits

Share-based payments (note 24)

 Strategic report

 Governance

 Financial statements

 Other information

2022 
No.

761

225

109

1,095

2021 
No.

709

181

99

989

2022 
£000

2021 
£000

41,427

35,516

4,808

3,857

67

4,728

54,887

3,918

3,202

66

4,952

47,654

In addition to the above, £1,315,000 staff costs and £1,434,000 share-based payment expenses (2021: £454,000 staff costs and 
£1,378,000 share-based payment expenses) have been capitalised as an internally generated intangible asset (see note 14). 

8 Investment income

Interest income on cash balances

9 Finance costs

Interest on lease liabilities

Interest on other financial liabilities

10 Taxation
Tax charged in the income statement:

Current taxation

UK Corporation Tax

Adjustment to current tax in respect of prior periods

Deferred taxation

Origination and reversal of temporary differences

Adjustment to deferred tax in respect of prior periods

Effect of changes in tax rates

Total tax expense 

2022 
£000

198

2022 
£000

768

–

768

2021 
£000

23

2021 
£000

789

1

790

2022 
£000

2021 
£000

11,855

11,629

(238)

(11)

11,617

11,618

62

45

(52)

55

(328)

12

(40)

(356)

11,672

11,262

Corporation Tax is calculated at 19% of the estimated assessable profit for the year to 30 September 2022 (2021: 19%).

150 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  151

Notes to the consolidated financial statements continued
for the year ended 30 September 2022

10 Taxation continued
In addition to the amount charged to the income statement, certain tax amounts have been credited directly to equity as follows:

Deferred tax relating to share-based payments (note 18)

Current tax relief on exercise of share options

The charge for the year can be reconciled to the profit per the income statement as follows:

Profit before tax

UK Corporation Tax at 19% (2021: 19%)

Effects of:

Expenses not deductible for tax purposes

Income not taxable in determining taxable profit

Amounts not recognised

Effect of rate changes to deferred tax

Adjustments to current and deferred tax in respect of prior periods

Effective tax rate

2022 
£000

275

(171)

104

2021 
£000

202

(231)

(29)

2022 
£000

58,411

11,098

2021 
£000

55,084

10,466

669

(86)

236

(52)

(193)

709

–

126

(40)

1

11,672

20.0%

11,262

20.4%

Following the enactment of the Finance Act 2021 the standard UK Corporation Tax rate will remain at 19% before increasing to 25% from 
1 April 2023. Accordingly, the Group’s profits for this accounting year are taxed at 19%. 

Deferred tax has been recognised at either 19% or 25% being the rate expected to be in force at the time of the reversal of the temporary 
difference (2021: 19% or 25%). A deferred tax asset in respect of future share option deductions has been recognised based on the 
Company’s share price at 30 September 2022.

11 Dividends

Amounts recognised as distributions to equity holders during the year:

Final dividend for the year ended 30 September 2021 of 4.50p (2020: 4.66p) per share

Special dividend for the year ended 30 September 2021 of 5.00p (2020: nil) per share

Interim dividend for the year ended 30 September 2022 of 2.78p (2021: 2.46p) per share

Total dividends paid on equity shares

Proposed final dividend for the year ended 30 September 2022 of 4.59p (2021: 4.50p) per share

Proposed special dividend for the year ended 30 September 2022 of nil (2021: 5.00p) per share

2022 
£000

2021 
£000

18,460

20,511

11,412

50,383

18,843

–

19,070

–

10,068

29,138

18,471

20,523

A final dividend declared of 4.59p per share is payable on 17 February 2023 to shareholders on the register on 20 January 2023.  
The ex-dividend date will be 19 January 2023. The final dividend is subject to approval by the shareholders at the Annual General 
Meeting on 8 February 2023 and has not been included as a liability within these financial statements. 

Dividends are payable on all ordinary shares as disclosed in note 23.

AJ Bell Employee Benefit Trust, which held 567,100 ordinary shares (2021: 885,701) in AJ Bell plc at 30 September 2022, has agreed to 
waive all dividends. This represented 0.1% (2021: 0.2%) of the Company’s called-up share capital. The maximum amount held by the 
Trust during the year was 885,701. 

 Strategic report

 Governance

 Financial statements

 Other information

12 Earnings per share
Basic earnings per share is calculated by dividing the profit attributable to the owners of the Parent Company by the weighted average 
number of ordinary shares, excluding own shares, in issue during the year.

Diluted earnings per share is calculated by adjusting the weighted average number of shares to assume exercise of all potentially dilutive 
share options.

The calculation of basic and diluted earnings per share is based on the following data:

Earnings

Earnings for the purposes of basic and diluted earnings per share being profit attributable to equity 
holders of the Parent Company

2022 
£000

2021 
£000

46,739

43,822

2022 
No.

2021 
No.

Number of shares

Weighted average number of ordinary shares for the purposes of basic EPS in issue during the year

410,248,095

409,249,186

Effect of potentially dilutive share options

Weighted average number of ordinary shares for the purposes of fully diluted EPS

1,485,721

1,643,911

411,733,816

410,893,097

Earnings per share (EPS)

Basic (pence)

Diluted (pence)

13 Goodwill

Cost

At 1 October

Acquired through business combinations 

At 30 September

Impairment

At 1 October and 30 September

Carrying value at 30 September 

2022

2021

11.39

11.35

10.71

10.67

2022 
£000

7,103

–

7,103

(112)

6,991

2021 
£000

3,772

3,331

7,103

(112)

6,991

Goodwill relates to acquisitions allocated to the Group’s single cash generating unit (CGU).

The Group tests goodwill annually for impairment or more frequently if there are indications that goodwill might be impaired.

The recoverable amount of the assets within the CGU is determined using value-in-use calculations. In assessing the value-in-use the 
estimated future cash flows of the CGU are discounted to their present value using a pre-tax discount rate. Cash flows are based upon 
the most recent forecasts, approved by the Board, covering a three-year period representing the remaining useful economic life of 
the asset.

The key assumptions for value-in-use calculations are those regarding discount rate, growth rates and expected changes to revenues 
and costs in the period, as follows:

•  a compound rate of 20% (2021: 17%) has been used to assess the expected growth in revenue for the three-year forecast period. This is 

based on a combination of historical and expected future performance;

•  economies of scale are expected to be gained in the medium to long-term, although there are not expected to be any significant 

changes to the nature of administrative expenses; and

•  modest ongoing maintenance expenditure is required on the assets within the CGU in order to generate the expected level of 

cash flows.

The Directors have made these assumptions based upon past experience and future expectations in the light of anticipated market 
conditions and the results of streamlining processes through implementation of the target operating model for customer services.

Cash flows have been discounted using a pre-tax discount rate of 8.1% (2021: 14.52%).

152 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  153

Notes to the consolidated financial statements continued
for the year ended 30 September 2022

13 Goodwill continued
The pre-tax discount rate has been calculated using an independent external source, and decreased during the year due to a change 
in methodology in the calculation of the Group’s weighted average cost of capital (WACC). The Directors have performed sensitivity 
analysis on their calculations, with key assumptions being revised adversely to reflect the potential for future performance being below 
expected levels. Changes to revenue are the most sensitive as they would have the greatest impact on future cash flows. However, even 
with nil growth in revenue, there would still be sufficient headroom to support the carrying value of the assets under the CGU.

Based upon the review above the estimated value-in-use of the CGU comfortably supports the carrying value of the assets held within it, 
and so the Directors are satisfied that for the period ended 30 September 2022 goodwill is not impaired.

14 Other intangible assets

Cost

At 1 October 2020

Additions

Disposals

Arising on acquisition

At 30 September 2021

Additions

Disposals

At 30 September 2022

Amortisation

At 1 October 2020

Amortisation charge

Eliminated on disposal

At 30 September 2021

Amortisation charge

Eliminated on disposal

At 30 September 2022

Carrying amount

At 30 September 2022 

At 30 September 2021

At 30 September 2020

Average remaining amortisation period

Key operating 
system 
£000

Contractual 
customer 
relationships 
£000

Computer 
software  
and mobile 
applications 
£000

8,707

1,832

–

1,142

11,681

2,749

2,135

–

–

–

2,135

–

–

(2,135)

14,430

–

5,385

1,916

(832)

–

6,469

1,050

(483)

7,036

Total 
£000

16,227

3,748

(832)

1,142

20,285

3,799

(2,618)

21,466

6,854

337

–

7,191

337

–

7,528

6,902

4,490

1,853

3 years

2,135

5,252

14,241

–

–

2,135

–

(2,135)

–

–

–

–

525

(832)

4,945

697

(483)

862

(832)

14,271

1,034

(2,618)

5,159

12,687

1,877

1,524

133

1 year

8,779

6,014

1,986

The amortisation charge above is included within administrative expenses in the income statement.

Additions include an amount of £3,556,000 relating to internally generated assets for the year ended 30 September 2022 (2021: 
£2,289,000), of which £1,434,000 (2021: £1,378,000) relates to capitalised share-based payment expenses (see note 24). 

The net carrying amount of key operating systems, and computer software and mobile applications include £5,724,000 and £nil 
respectively (2021: £2,974,000 and £457,000), relating to assets in development which are currently not amortised.

At the year end, the Group had entered into contractual commitments for the acquisition of computer software amounting to £103,000 
(2021: £nil).

The disposal of contractual customer relationships held at nil net book value relates to customer relationships acquired in 2007 and 2012 
that no longer exist.

15 Property, plant and equipment

Cost

At 1 October 2020

Arising on acquisition

Additions

Disposals

Transfers from right-of-use assets

At 30 September 2021

Additions

Disposals

At 30 September 2022

Depreciation

At 1 October 2020

Arising on acquisition 

Charge for the year

Eliminated on disposal

Transfers from right-of-use assets

At 30 September 2021

Charge for the year

Eliminated on disposal

At 30 September 2022

Carrying amount

At 30 September 2022

At 30 September 2021

At 30 September 2020

 Strategic report

 Governance

 Financial statements

 Other information

Leasehold 
improvements
 £000

Office 
equipment 
£000

Computer 
equipment 
£000

2,144

–

48

–

–

2,192

9

–

2,201

471

–

184

–

–

655

167

–

822

1,379

1,537

1,673

942

11

27

(26)

–

954

22

(1)

975

645

5

169

(22)

–

797

72

(1)

868

107

157

297

4,709

52

1,099

(643)

393

5,610

983

(324)

6,269

3,455

21

718

(634)

393

3,953

780

(303)

4,430

1,839

1,657

1,254

Total 
£000

7,795

63

1,174

(669)

393

8,756

1,014

(325)

9,445

4,571

26

1,071

(656)

393

5,405

1,019

(304)

6,120

3,325

3,351

3,224

The depreciation charge above is included within administrative expenses in the income statement.

At the year end, the Group had entered into contractual commitments for the acquisition of property, plant and equipment amounting 
to £471,000 (2021: £nil).

Computer equipment includes assets under construction of £37,000 (2021: £71,000) which are currently not depreciated. 

154 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  155

Notes to the consolidated financial statements continued
for the year ended 30 September 2022

16 Leases

i) Right-of-use assets

Cost

At 1 October 2020

Additions

Disposals

Effect of modification to leases

Transfer to property, plant and equipment

At 30 September 2021

Additions

At 30 September 2022

Depreciation

At 1 October 2020

Charge for the year

Eliminated on disposal

Transfer to property, plant and equipment

At 30 September 2021

Charge for the year

At 30 September 2022

Carrying amount

At 30 September 2022 

At 30 September 2021 

At 30 September 2020

Computer  
and office 
equipment 
£000

582

36

(15)

42

(393)

252

–

252

339

205

(6)

(393)

145

49

194

58

107

243

Property 
£000

15,734

424

–

–

–

16,158

538

16,696

1,455

1,485

–

–

2,940

1,541

4,481

12,215

13,218

14,279

 Total 
£000

16,316

460

(15)

42

(393)

16,410

538

16,948

1,794

1,690

(6)

(393)

3,085

1,590

4,675

12,273

13,325

14,522

The depreciation charge above is included within administrative expenses in the income statement.

The Group has entered into various leases in respect of property and computer and office equipment as a lessee. Lease terms are 
negotiated on an individual basis and contain a range of different terms and conditions. Property leases typically run for a period of six 
to fifteen years and computer and office equipment for a period of one to six years. 

Additions include £455,000 relating to the increase in the Group’s dilapidation provision (2021: £nil) (see note 22). 

Other than property and computer and office equipment there are no further classes of assets leased by the Group.

ii) Lease liabilities 

Current

Non-current

The undiscounted maturity analysis of lease liabilities is shown below:

Within one year

In the second to fifth years inclusive

After five years

Total minimum lease payments

2022 
£000

1,566

12,395

13,961

2022 
£000

2,517

8,579

7,533

2021 
£000

1,708

13,886

15,594

2021 
£000

2,450

8,333

8,678

18,629

19,461

The total lease interest expense for the year ended 30 September 2022 was £768,000 (2021: £789,000). Principal cash outflow for leases 
accounted for under IFRS 16 for the year ended 30 September 2022 was £1,716,000 (2021: £1,241,000).

 Strategic report

 Governance

 Financial statements

 Other information

17 Subsidiaries
The Group consists of a Parent Company, AJ Bell plc incorporated within the UK, and a number of subsidiaries held directly and 
indirectly by AJ Bell plc which operate and are incorporated in the UK. Note 6 to the Company’s separate financial statements lists details 
of the interests in subsidiaries.

18 Deferred tax asset

Deferred tax asset

Deferred tax liability

2022 
£000

906

(296)

610

The movement on the deferred tax account and movement between deferred tax assets and liabilities is as follows:

At 1 October 2020

(Charge) / credit to the income statement

Charge to equity

Acquired through business combination

At 30 September 2021

(Charge) / credit to the income statement

Charge to equity

At 30 September 2022

Accelerated 
capital 
allowances 
£000

Share-based 
payments 
£000

Short-term 
timing 
differences 
£000

Losses 
£000

(47)

65

–

(217)

(199)

(97)

–

(296)

940

252

(202)

–

990

31

(275)

746

102

47

–

–

149

11

–

160

8

(8)

–

–

–

–

–

–

2021 
£000

1,139

(199)

940

Total 
£000

1,003

356

(202)

(217)

940

(55)

(275)

610

The current year deferred tax adjustment relating to share-based payments reflects the estimated total future tax relief associated with 
the cumulative share-based payment benefit arising in respect of share options granted but unexercised as at 30 September 2022.

Deferred tax assets have been recognised in respect of other temporary differences giving rise to deferred tax assets where it is probable 
that these assets will be recovered. As at 30 September 2022, deferred tax assets have not been recognised on trading losses of 
£4,051,000 (2021: £2,809,000).

19 Trade and other receivables

Trade receivables

Prepayments

Accrued income

Other receivables

2022 
£000

2,207

6,824

21,960

18,445

49,436

2021

(Restated)1 

£000

2,321

5,379

14,699

15,063

37,462

1.  See note 2 for details of a change in accounting policy and the resulting restatement of prior year.

The Directors consider that the carrying amount of trade and other receivables approximates their fair value. Included within other 
receivables is client money required to meet settlement obligations and are payable on demand.

Included within accrued income is £984,000 (2021: £978,000) relating to contract assets, a movement of £6,000 (2021: £59,000) during 
the year due to increased revenues.

156 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  157

Notes to the consolidated financial statements continued
for the year ended 30 September 2022

19 Trade and other receivables continued
The ageing profile of trade receivables was as follows:

Current – not past due

Past due:

0 to 30 days

31 to 60 days

61 to 90 days

91 days and over

Provision for impairment

The movement in the provision for impairment of trade receivables is as follows:

Opening loss allowance as at 1 October

Loss allowance recognised

Receivables written off during the year as uncollectable

Unused amount reversed

Balance at end of year

2022 
£000

747

886

116

39

1,024

2,812

(605)

2,207

2022 
£000

524

174

(21)

(72)

605

2021 
£000

882

798

159

125

881

2,845

(524)

2,321

2021 
£000

415

196

(58)

(29)

524

In determining the recoverability of trade receivables, the Directors considered any change in the credit quality of the trade receivable 
from the date credit was initially granted up to the reporting date.

22 Provisions

At 1 October 2021

Additional provisions

Provisions used

Unused provision reversed

At 30 September 2022

Included in current liabilities

Included in non-current liabilities

 Strategic report

 Governance

 Financial statements

 Other information

Office 
dilapidations  
£000

1,549

455

–

–

2,004

–

2,004

Other 
provisions  
£000

1,526

–

(257)

(750)

519

519

–

Total 
£000

3,075

455

(257)

(750)

2,523

519

2,004

Office dilapidations
The Group is contractually obliged to reinstate its leased properties to their original state and layout at the end of the lease terms. During 
the year, management reviewed the Group’s dilapidation provision and the assumptions on which the provision is based. The estimate 
is based upon property location, size of property and an estimate of the charge per square foot. A further charge of £455,000 has been 
recognised in relation to an increase in the estimated charge per square foot. The office dilapidations provision represents management's 
best estimate of the costs which will ultimately be incurred in settling these obligations.

Other provisions
The other provisions relate to the settlement of an operational tax dispute and the costs associated with defending a legal case. The 
provision relating to the operational tax dispute has been updated at 30 September 2022 to reflect the ongoing discussions with HMRC, 
with full settlement of payments expected to be completed within the next 12 months.

23 Share capital

Issued, fully-called and paid:

Ordinary shares of 0.0125p each

2022 
Number

2021 
Number

2022 
£

2021 
£

411,091,634

410,491,708

51,386

51,311

20 Cash and cash equivalents

Group cash and cash equivalent balances

1.   See note 2 for details of a change in accounting policy and the resulting restatement of prior year.

2022 
£000

2021

(Restated)1 

£000

84,030

94,008

All ordinary shares have full voting and dividend rights.

The following transactions have taken place during the year:

Cash and cash equivalents at 30 September 2022 and 30 September 2021 are considered to be holdings of less than one month, or those 
over which the Group has an immediate right of recall. 

Transaction type

Share class

Exercise of CSOP options

Ordinary shares of 0.0125p each

Exercise of EIP options

Ordinary shares of 0.0125p each

Earn-out issue

Ordinary shares of 0.0125p each

Number 
of shares

267,003

176,949

155,974

599,926

Share 
premium 
£ 000

272

–

–

272

21 Trade and other payables

Trade payables

Social security and other taxes

Other payables

Accruals

Deferred income

2022 
£000

138

2,151

678

10,428

2,209

15,604

2021 
£000

580

2,111

582

7,473

2,019

12,765

Trade payables, accruals and deferred income principally comprise amounts outstanding for trade purposes and ongoing costs.  
The Directors consider that the carrying amount of trade payables approximates their fair value.

Deferred income in the current and prior year relates to contract liabilities. The prior year deferred revenue balance has now all been 
recognised as revenue and the current year balance all relates to cash received in the current period. Total deferred income as at  
30 September 2022 is expected to be recognised as revenue in the coming year. 

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share 
at general meetings of the Company. They are entitled to share in the proceeds on the return of capital, or upon the winding up of 
the Company in proportion to the number of and amounts paid on shares held. The shares are non-redeemable.

Own shares
The Group has an employee benefit trust in order to acquire own shares in the Company to satisfy future share incentive plans. 
Shares held by the Trust are held at £473,000 (2021: £740,000) being the price paid to repurchase, and the carrying value is shown 
as a reduction within shareholders’ equity. 

During the year, 318,601 EIP options were exercised and issued from the AJ Bell Employee Benefit Trust.

The costs of operating the Trust are borne by the Group but are not material. The Trust waived the right to receive dividends on these shares.

158 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  159

Notes to the consolidated financial statements continued
for the year ended 30 September 2022

24 Share-based payments

Company Share Option Plan (CSOP)
The CSOP is a HMRC approved scheme in which the Board, at their discretion, grant options to employees to purchase ordinary shares. 
Each participating employee can be granted options up to the value of £30,000. Options granted under the CSOP can be exercised 
between the third and tenth anniversary after the date of grant and are usually forfeited if the employee leaves the Group before  
the option expires. The expense for share-based payments under the CSOP is recognised over the respective vesting period of  
these options.

Option To Buy Scheme (OTB) – Growth shares
The OTB scheme is a historical award scheme whereby the Board at its discretion granted growth shares to employees. Growth shares 
entitled the holder to participate in the growth value of the Group above a certain threshold level, set above the current market value 
of the Group at the time the shares were issued. Growth shares granted under the OTB scheme had different vesting conditions. 
The vesting condition attached to all growth shares granted is that the threshold level needs to be met and an exit event needs to 
have occurred. As part of the AJ Bell listing process all awards were converted into ordinary shares and those awards granted with an 
additional employment condition of four or six years after the date of grant, continue to be recognised as a share-based payment. 
Awards that were issued subject to employment conditions are subject to buy back options under which the Group can buy back the 
shares for their issue price if the employee leaves the Group before the expiry of the employment condition period.

Buy As You Earn plan (BAYE)
The BAYE plan is an all-employee share plan under which shares can be issued to employees as either free shares or partnership shares. 

The Company may grant free shares up to a maximum of £3,600 per employee in a tax year. During the year, no free shares have been 
issued (2021: nil).

Employees have been offered the opportunity to participate in the partnership plan to enable such employees to use part of their pre-tax 
salary to acquire shares. The limit to the pre-tax salary deduction is £1,800 or, if lower, 10% of salary each year. The initial plan was an 
accumulation plan where employees were required to save an amount of their gross salary for a 12 month period. The accumulation plan 
ended on 6 December 2019 and employees still in the plan at that date were entitled to purchase shares using the funds saved based on 
the IPO price of £1.60.

From January 2020, the plan entitles employees to use this deduction to buy shares in the Company on a monthly basis at the current 
market value. Employees are able to withdraw their shares from the plan at any time but may be subject to income tax and national 
insurance charges if withdrawn within three years of purchasing the shares. Therefore the monthly partnership plan does not give rise to 
a share-based payment charge. 

Executive Incentive Plan (EIP)
The EIP is a performance share plan that involves the award of nominal cost options to participants conditional on the achievement of 
specified performance targets and continuous employment over a certain period of time. Individual grants will be dependent on the 
assessment of performance against a range of financial and non-financial targets set at the beginning of the financial year. 

CSR initiative
A CSR initiative was introduced in December 2019 with the intention of giving an additional contribution to charity through the donation 
of share options should a number of stretching targets be met by the Group. The awards made are equity-settled awards and involved 
the grant of market value options to the AJ Bell Trust conditional on the achievement of diluted earnings per share (DEPS) targets for the 
financial years 2022, 2023 and 2024 (Performance Period).

The exercise of each tranche will be conditional upon the DEPS having increased in relation to the 7.47 pence DEPS for the year ended 
30 September 2019, by more than:

•  90% for September 2022;

•  115% for September 2023; and

•  140% for 30 September 2024.

These are considered to be the lower DEPS targets. The upper DEPS target for each performance period is 10% above the lower DEPS target.

The percentage of shares granted that will vest in each performance period is determined as follows:

•  If actual DEPS is below the lower DEPS target, the vesting percentage is equal to zero;

•  If actual DEPS is above the upper DEPS target, the vesting percentage is equal to 100%; and

 Strategic report

 Governance

 Financial statements

 Other information

Earn-out arrangement
The acquisition of Adalpha in the previous year gave rise to an earn-out arrangement whereby share awards will be made should a 
number of operational and financial milestones, relating to AUA targets and the development of a simplified proposition for financial 
advisers, be met. The awards will be equity-settled and will vest in several tranches in line with the agreed milestones.

Under the terms of the acquisition agreement, shares will be awarded to eligible employees conditional upon the successful completion 
of certain performance milestones and their continued employment with the Group during the vesting period. There is no exercise price 
attached to the share award. 

The fair value of the earn-out arrangement is estimated as at the date of grant calculated by reference to the quantum of the earn-
out payment for each performance milestone and an estimated time to proposition completion, discounted to net present value. 
The performance condition included within the arrangement is not considered a market condition and therefore the expected vesting 
will be reviewed at each reporting date.

Movements during the year
The tables below summarise the outstanding options for each share-based payment scheme. 

CSOP

Outstanding at beginning of the year

Granted during the year

Forfeited during the year

Exercised during the year

Outstanding at the end of the year

Exercisable at the end of the year

2022

2021

Weighted 
average 
exercise price 
£

3.23

3.73

4.05

1.02

3.90

1.04

Number

1,015,763

461,744

(108,611)

(267,003)

1,101,893

31,462

Weighted 
average 
exercise price 
£

1.90

4.34

2.23

0.61

3.23

0.52

Number

1,003,968

392,371

(57,198)

(323,378)

1,015,763

10,000

The lowest exercise price for share options outstanding at the end of the period was 104p (2021: 52p) and the highest exercise price was 
434p (2021: 434p). The weighted average remaining contractual life of share options outstanding at the end of the period was 8.3 years 
(2021: 8.3 years).

OTB – Growth shares

Outstanding at beginning of the year

Vested

Outstanding at the end of the year

2022

2021

Weighted 
average 
exercise price 
£

0.63

0.63

0.63

Weighted 
average 
exercise price 
£

0.63

0.63

0.63

Number

3,212,675

(20,407)

3,192,268

Number

3,192,268

(2,026,137)

1,166,131

Upon listing to the London Stock Exchange, all growth shares were converted to ordinary shares and therefore no exercise price exists 
for growth shares outstanding at the end of the period. During the year 2,026,137 ordinary shares under a call option agreement vested 
and were released. The weighted average remaining contractual life of growth shares converted to ordinary shares under a call option 
agreement at the end of the period was 1.2 years (2021: 0.9 years).

BAYE – Free shares

Outstanding at beginning of the year

Forfeited during the year

Vested

Outstanding at the end of the year

2022 
Number

2021 
Number

240,112

263,106

(4,680)

(22,994)

(235,432)

–

–

240,112

•  If actual DEPS is between the lower and upper target, then the vesting percentage is determined by linear interpolation on a straight-

line basis and rounded down to the nearest 10%.

Free shares are issued to employees for free and therefore do not have an exercise price. During the year 235,432 free shares vested and 
were released. There are no free shares outstanding at the end of the period.

As no service is being provided by the AJ Bell Trust, all conditions involved in the arrangement are considered to be non-vesting 
conditions. Non-vesting conditions should be taken into account when estimating the fair value of the equity instrument granted. 
The fair value has been estimated using the Monte Carlo simulation model. 

160 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  161

Notes to the consolidated financial statements continued
for the year ended 30 September 2022

24 Share-based payments continued
EIP

Outstanding at beginning of the year

Granted during the year

Exercised during the year

Lapsed during the year

Forfeited during the year

Outstanding during the year

Exercisable at the end of the year

2022

2021

Weighted 
average 
exercise price 
£

Weighted 
average 
exercise price 
£

Number

Number

1,487,313

0.000125

1,208,693

0.000125

736,015

0.000125

580,146

0.000125

(495,550)

0.000125

(130,695)

0.000125

(111,910)

0.000125

(145,632)

0.000125

–

–

(25,199)

0.000125

1,615,868

0.000125

1,487,313

0.000125

565,636

0.000125

191,509

0.000125

EIP
Grant date

Number of shares under option

Fair value of share option from generally accepted business model (£)

Share price (£)

Exercise price of an option (£)

Expected volatility

Expected dividend yield

Risk-free interest rate

Expected option life to exercise (months)

CSOP
Grant date

Number of shares under option

The weighted average remaining contractual life of EIP shares outstanding at the end of the period was 8 years (2021: 8.2 years).

Fair value of share option from generally accepted business model (£)

CSR initiative

Outstanding at beginning of the year

Granted during the year

Forfeited during the year

Outstanding during the year

Exercisable at the end of the year

2022

2021

Weighted 
average 
exercise price 
£

Weighted 
average 
exercise price 
£

Number

4.01

2,493,766

4.01

–

4.01 

4.01

–

–

–

2,493,766

–

–

–

4.01

–

Number

2,493,766

–

(831,256)

1,662,510

–

The weighted average remaining contractual life of CSR options outstanding at the end of the period was 7.2 years (2021: 8.2 years).

The first tranche of options were forfeited due to the DEPS for the year, 11.31, being below the lower DEPS target of 14.19 pence at the 
end of the performance period.

Weighted average share price of options exercised
The weighted average share price of all options exercised during the year was £3.67 (2021: £4.32).

Earn-out arrangement 

Shares granted during the year 

2022

2021

Weighted 
average share 
price £

3.15

Weighted 
average share 
price £

4.25

Number

353,032

Number

155,974

Measurement
The fair value of equity-settled share options granted is estimated as at the date of grant using the Black-Scholes model, taking into 
account the terms upon which the options and awards were granted.

The inputs into the Black-Scholes model and assumptions used in the calculations are as follows:

 Strategic report

 Governance

 Financial statements

 Other information

09/12/2021

09/12/2021

09/12/2021

344,727

100,644

290,644

3.76

3.83

3.62

3.83

3.56

3.83

0.000125

0.000125

0.000125

27.60%

31.01%

31.01%

1.82%

0.24%

12

1.82%

0.50%

36

1.82%

0.47%

48

09/12/2021

10/01/2022

20/04/2022

443,766

7,936

10,042

0.74

3.83

3.75

0.58

3.68

3.78

0.49

2.91

2.98

31.01%

27.65%

29.29%

1.82%

0.50%

36

1.89%

0.92%

36

2.39%

1.62%

36

Share price (£)

Exercise price of an option (£)

Expected volatility

Expected dividend yield

Risk-free interest rate

Expected option life to exercise (months)

Expected volatility is estimated by considering historic average share price volatility at the grant date.

The expected life of the options is based on the minimum period between the grant of the option, the earliest possible exercise date 
and an analysis of the historical exercise data that is not necessarily indicative of exercise patterns that may occur. The expected volatility 
reflects the assumption that historical volatility is indicative of future trends, which may also not necessarily be the case.

During the year, the Group recognised a share-based payment expense of £4,728,000 (2021: £4,952,000), £1,840,000 (2021: £2,764,000) 
of which relates to the earn-out arrangement. 

The Group capitalised share-based payment costs of £1,434,000 (2021: £1,378,000). 

25 Financial instruments and risk management
The Group’s activities expose it to a variety of financial instrument risks; market risk (including interest rate and foreign exchange), 
credit risk and liquidity risk. Information is presented below regarding the exposure to each of these risks, including the procedures for 
measuring and managing them.

Financial instruments include both financial assets and financial liabilities. Financial assets principally comprise trade and other 
receivables and cash and cash equivalents. Financial liabilities comprise trade and other payables, accruals and obligations under leases. 
The Group does not have any derivative financial instruments.

Risk management objectives
The Group has identified the financial, business and operational risks arising from its activities and has established policies and 
procedures to manage these items in accordance with its risk appetite. The Board of Directors has overall responsibility for establishing 
and overseeing the Group’s risk management framework and risk appetite.

The Group’s financial risk management policies are intended to ensure that risks are identified, evaluated and subject to ongoing 
monitoring and mitigation (where appropriate). These policies also serve to set the appropriate control framework and promote a robust 
risk culture within the business. The Group regularly reviews its financial risk management policies and systems to reflect changes in the 
business, counterparties, markets and range of financial instruments that it uses.

The Group’s Treasury Committee has principal responsibility for monitoring exposure to the risks associated with cash and cash 
equivalents. Policies and procedures are in place to ensure the management and monitoring of each type of risk. The primary objective 
of the Group’s treasury policy is to manage short-term liquidity requirements whilst maintaining an appropriate level of exposure to other 
financial risks in accordance with the Group’s risk appetite.

162 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  163

Notes to the consolidated financial statements continued
for the year ended 30 September 2022

25 Financial instruments and risk management continued

Significant accounting policies
Details of the significant accounting policies, including the criteria for recognition, the basis of measurement and the basis on which 
income and expenses are recognised, in respect of each financial asset and financial liability, are disclosed within note 2 to the financial 
statements.

Categories of financial instrument
The financial assets and liabilities of the Group are detailed below:

Financial assets

Trade receivables

Accrued income

Other receivables

Cash and cash equivalents

Financial liabilities

Trade and other payables

Lease liabilities

Amortised 
cost 
£000

2,207

21,960

18,445

84,030

126,642

2022

Financial 
liabilities 
£000

2021 (Restated)1

Carrying 
value 
£000

Amortised 
cost
£000

Financial 
liabilities 
£000

Carrying 
value 
 £000

–

–

–

–

–

2,207

21,960

18,445

84,030

2,321

14,699

15,063

94,008

126,642

126,091

–

–

–

–

–

–

–

–

10,598

13,961

24,559

10,598

13,961

24,559

–

–

–

8,095

15,594

23,689

2,321

14,699

15,063

94,008

126,091

8,095

15,594

23,689

1.   See note 2 for details of a change in accounting policy and the resulting restatement of prior year.

The carrying amount of all financial assets and liabilities is approximate to their fair value due to their short-term nature.

Market risk
Interest rate risk 
The Group holds interest bearing assets in the form of cash and cash deposits. Cash at bank earns interest at floating rates based on daily 
bank deposit rates. Term deposits can also be made for varying periods depending on the immediate cash requirements of the Group, 
and interest is earned at the respective fixed-term rate. Based on the cash balances shown in the Group’s statement of financial position 
at the reporting date, if interest rates were to move by 25bps it would change profit before tax by approximately:

+ 25bps (0.25%)

- 25bps (0.25%)

2022 
£000

191

(154)

2021 
£000

246

(23)

As at the year end the Group had no borrowings, and therefore was not exposed to a material interest rate risk related to debt as the 
interest rate is fixed at the inception of the lease.

The Group retains a proportion of the interest income generated from the pooling of customer cash balances and as a result, the Group 
revenue has an indirect exposure to interest rate risk. The cash balances are held with a variety of banks and are placed in a range of 
fixed-term, notice and call deposit accounts with due regard for counterparty credit risk, capacity risk, concentration risk and liquidity 
risk requirements. The spread of rate retained by the Group is variable dependent on rates received by banks (disclosed to customers at 
between 0.10% below and 0.60% above the prevailing base rate) and amounts paid away to customers.

 Strategic report

 Governance

 Financial statements

 Other information

The impact of a 25bps increase or decrease in UK base interest rates on the Group’s revenue has been calculated and shown below. 
This has been modelled on a historical basis for each year separately assuming that the UK base rate was 25bps higher or lower than 
the actual position at the time. We assume a minimum rate of return on call cash of 0bps.

+ 25bps (0.25%)

- 25bps (0.25%)

2022 
£000

6,654

(6,823)

2021 
£000

5,324

(4,901)

Customer cash balances are not a financial asset of the Group and so are not included in the statement of financial position.

Market movement sensitivity
The Group’s custody fees are derived from the market value of the underlying assets held by the retail customer in their account, based 
on product type, mix and portfolio size which are charged on an ad valorem basis. As a result, the Group has an indirect exposure to 
market risks, as the value of the underlying customers’ assets may rise or fall. The impact of a 10% increase or reduction in the value of 
the customers underlying assets subject to the custody fees on the Group’s revenue has been calculated and shown below. This has 
been modelled on a historical basis for each year separately assuming that the value of the customers’ assets were 10% higher or lower 
than the actual position at the time.

+ 10% higher

- 10% lower

2022 
£000

5,846

(5,846)

2021 
£000

4,850

(4,850)

Foreign exchange risk
The Group is not exposed to significant foreign exchange translation or transaction risk as the Group’s activities are primarily within the 
UK. Foreign exchange risk is therefore not considered material.

Credit risk 
The Group’s exposure to credit risk, which is the risk that a counterparty will be unable to pay amounts in full when due, arises principally 
from its cash balances held with banks and trade and other receivables.

Trade receivables are presented net of expected credit losses within the statement of financial position. The Group applies the IFRS 
9 simplified approach to measuring expected credit losses which uses a lifetime expected loss allowance for all trade receivables. To 
measure the expected credit losses, trade receivables have been grouped based on shared credit risk characteristics and number of days 
past due. Details of those trade receivables that are past due are shown within note 19.

The Group has implemented procedures that require appropriate credit or alternative checks on potential customers before business is 
undertaken. This minimises credit risk in this area.

The credit and concentration risk on liquid funds, cash and cash equivalents is limited as deposits are held across a number of major 
banks. The Directors continue to monitor the strength of the banks used by the Group. The principal banks currently used by the Group 
are Bank of Scotland plc, Barclays Bank plc, Lloyds Bank plc, Lloyds Bank Corporate Markets plc, HSBC Bank plc, HSBC Global Asset 
Management, NatWest Markets plc, Santander UK plc, Santander Financial Services plc, Clearstream Banking SA and Qatar National 
Bank (Q.P.S.C). Bank of Scotland plc, the Group’s principal banker, is substantial and is 100% owned by Lloyds Banking Group plc. All 
these banks currently have long-term credit ratings of at least A- (Fitch). Where the services of other banks are used, the Group follows 
a rigorous due diligence process prior to selection. This results in the Group retaining the ability to further mitigate the counterparty risk 
on its own behalf and that of its customers.

The Group has no significant concentration of credit risk as exposure is spread over a large number of counterparties and customers. 
The maximum exposure to credit risk is represented by the carrying amount of each financial asset at the reporting date. In relation to 
dealing services, the Group operates as agent on behalf of its underlying customers and in accordance with London Stock Exchange 
Rules.

Any settlement risk during the period between trade date and the ultimate settlement date is substantially mitigated as a result of 
the Group’s agency status, its settlement terms and the delivery versus payment mechanism whereby if a counterparty fails to make 
payment, the securities would not be delivered to the counterparty. Therefore any risk exposure is to an adverse movement in market 
prices between the time of trade and settlement. Conversely, if a counterparty fails to deliver securities, no payment would be made.

There has been no material change to the Group’s exposure to credit risk during the year.

164 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  165

Notes to the consolidated financial statements continued
for the year ended 30 September 2022

25 Financial instruments and risk management continued

Liquidity risk
This is the risk that the Group may be unable to meet its liabilities as and when they fall due. These liabilities arise from the day-to-day 
activities of the Group and from its obligations to customers. The Group is a highly cash-generative business and maintains sufficient 
cash and standby banking facilities to fund its foreseeable trading requirements.

There has been no change to the Group’s exposure to liquidity risk or the manner in which it manages and measures the risk during 
the year.

The following table shows the undiscounted cash flows relating to non-derivative financial liabilities of the Group based upon the 
remaining period to the contractual maturity date at the end of the reporting period.

2022

Trade and other payables

Lease liabilities

2021

Trade and other payables

Lease liabilities

Due within  
1 year 
£000

1 to 5 years 
£000

After 5 years 
£000

Total 
£000

10,598

2,517

13,115

8,095

2,450

10,545

–

8,579

8,579

–

8,333

8,333

–

7,533

7,533

–

8,678

8,678

10,598

18,629

29,227

8,095

19,461

27,556

Capital management
The Group’s objectives in managing capital are to:

•  safeguard the Group’s ability to continue as a going concern so that it can continue to provide returns for shareholders, security for 

our customers and benefits for other stakeholders;

•  maintain a strong capital base to support the development of its business; and

•  comply with regulatory requirements at all times.

The capital structure of the Group consists of share capital, share premium and retained earnings. As at the reporting date the Group had 
capital of £133,394,000 (2021: £130,708,000).

Capital generated from the business is both reinvested in the business to generate future growth and returned to shareholders principally 
in the form of dividends. The capital adequacy of the business is monitored on an ongoing basis and as part of the business planning 
process by the Board. It is also reviewed before any distributions are made to shareholders to ensure it does not fall below the agreed 
surplus as outlined in the Group’s capital management policy. The liquidity of the business is monitored by management on a daily basis 
to ensure sufficient funding exists to meet the Group’s liabilities as they fall due. The Group is highly cash-generative and maintains 
sufficient cash and standby banking facilities to fund its foreseeable trading requirements.

The Group conducts an ICARA, as required by the FCA to assess the appropriate amount of regulatory capital and liquid resources 
to be held by the Group. Regulatory capital and liquid resources for ICARA are calculated in accordance with published rules. 

The ICARA compares the Group’s financial resources against regulatory capital and liquidity requirements as specified by the relevant 
regulatory authorities. Our current financial resources, regulatory capital and liquidity requirements can be found on page 57.

The Group maintained a surplus of regulatory capital and liquid resources throughout the year. The disclosures required under MIFIDPRU 
8 of the Investment Firms Prudential Regime are available on the Group’s website at ajbell.co.uk. 

 Strategic report

 Governance

 Financial statements

 Other information

26 Interests in unconsolidated structure entities
The Group manages a number of investment funds (open-ended investments) acting as agent of the Authorised Corporate Director. 
The dominant factor in deciding who controls these entities is the contractual arrangement in place between the Authorised Corporate 
Director and the Group, rather than voting or similar rights. As the Group directs the investing activities through its investment 
management agreement with the Authorised Corporate Director, the investment funds are deemed to be structured entities. The 
investment funds are not consolidated into the Group’s financial statements as the Group is judged to act as an agent rather than having 
control under IFRS 10.

The purpose of the investment funds is to invest capital received from investors in a portfolio of assets in order to generate a return in the 
form of capital appreciation, income from the assets, or both. The Group’s interest in the investment funds is in the form of management 
fees received for its role as investment manager. These fees are variable depending on the value of the assets under management.

The funds do not have any debt or borrowings and are financed through the issue of units to investors.

The following table shows the details of unconsolidated structured entities in which the Group has an interest at the reporting date:

Year

2022

2021

Type

OEIC

OEIC

Number of 
funds

9

9

Annual 
management 
charge 
£000

Management 
charge 
receivable at 
30 September 
£000

1,816

1,138

369

266

Net AUM  
of funds 
£m

1,465.5

1,073.2

The annual management charge is included within recurring ad valorem fees within revenue in the consolidated income statement.

The annual management charge receivable is included within accrued income and trade receivables in the consolidated statement of 
financial position.

The maximum exposure to loss relates to a reduction in future management fees should the market value of the investment funds 
decrease.

27 Reconciliation of liabilities arising from financing activities

2022

Lease liabilities

Total liabilities from financing activities

2021

Lease liabilities

Total liabilities from financing activities

1 October 
2021 
£000

15,594

15,594

Cash flows 
£000

(1,716)

(1,716)

Change in 
lease liability 
£000

30 September 
2022 
£000

83

83

13,961

13,961

1 October 
2020 
£000

16,345

16,345

Cash flows 
£000

(1,241)

(1,241)

Change in 
lease liability 
£000

Additions 
£000

Disposal 
£000

30 September 
2021 
£000

42

42

460

460

(12)

(12)

15,594

15,594

166 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  167

Notes to the consolidated financial statements continued
for the year ended 30 September 2022

Company statement of financial position
as at 30 September 2022

28 Related party transactions
Transactions between the Parent Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are 
not disclosed.

Transactions with key management personnel
Key management personnel is represented by the Board of Directors as shown on pages 73 to 75 and the ExCo (previously EMB) as 
shown on pages 76 and 77.

The remuneration expense of key management personnel is as follows:

Assets

Non-current assets

Investments

Current assets

Trade and other receivables – due within one year

Trade and other receivables – due after one year

Current tax asset

Cash and cash equivalents

Total assets

Liabilities

Current liabilities

Trade and other payables

Total liabilities

Net assets

Equity

Share capital

Share premium

Own shares

Retained earnings

Total equity

Short-term employee benefits (excluding NI)

Retirement benefits

Share-based payment

2022 
£000

2,779

114

2,389

5,282

2021 
£000

2,108

35

1,256

3,399

During the year there were no material transactions or balances between the Group and its key management personnel or members of 
their close families, other than noted below.

Transactions with directors
The remuneration of individual directors is provided in the Directors’ Remuneration Report on pages 116 to 120.

Dividends totalling £11,743,000 (2021: £6,766,000) were paid in the year in respect of ordinary shares held by the Company’s directors.

The aggregate gains made by the Directors on the exercise of share options during the year were £772,000 (2021: £nil).

During the year Directors and their families received beneficial staff rates in relation to personal portfolios. The discount is not material 
to the Directors or to AJ Bell.

Other related party transactions
Charitable donations
During the year the Group made donations of £298,000 (2021: £272,000) to the AJ Bell Trust, a registered charity of which Mr A J Bell is 
a trustee. 

EQ Property Services Limited
The Group is party to three leases with EQ Property Services Limited for rental of the Head Office premises, 4 Exchange Quay, Salford 
Quays, Manchester, M5 3EE. Mr A J Bell, Mr M T Summersgill and Mr R Stott are directors and shareholders of both AJ Bell plc and EQ 
Property Services Limited. Mr C Galbraith was a member of key management personnel in the year and shareholder of AJ Bell plc, and is 
a director and shareholder of EQ Property Services Limited. The leases for the rental of the building were entered into on 17 August 2016 
for terms which expire on 30 September 2031, at an aggregate market rent of £1,826,000 (2021: £1,825,000) per annum.

At the reporting date, there is no payable outstanding (2021: £nil) with EQ Property Services Limited.

Any amounts outstanding with related parties are unsecured and will be settled in cash. No guarantees have been given or received. 
No provision has been made for doubtful debts in respect of amounts owed by related parties.

29 Subsequent events
There have been no material events occurring between the reporting date and the date of approval of these consolidated financial 
statements.

The financial statements were approved by the Board of Directors and authorised for issue on 30 November 2022 and signed on its 
behalf by:

Peter Birch
Chief Financial Officer

AJ Bell plc

Company registered number: 04503206

 Strategic report

 Governance

 Financial statements

 Other information

Note

2022 
£000

2021 
£000

6

7

7

8

10

28,983

22,447

2,804

7,027

805

15,502

26,138

55,121

2,477

5,241

480

27,929

36,127

58,574

(1,278)

(1,278)

(477)

(477)

53,843

58,097

51

8,930

(473)

45,335

53,843

51

8,658

(740)

50,128

58,097

168 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  169

The notes on pages 171 to 175 form an integral part of these financial statements.

Company statement of changes in equity
for the year ended 30 September 2022

Balance at 1 October 2021

Total comprehensive income for the year:

Profit for the financial year

Transactions with owners, recorded directly in equity:

Issue of shares

Dividends paid

Equity settled share-based payment transactions

Deferred tax effect of share-based payment transactions

Tax relief on exercise of share options

Share transfer relating to EIP

Total transactions with owners

Balance at 30 September 2022

Balance at 1 October 2020

Total comprehensive income for the year:

Profit for the financial year

Transactions with owners, recorded directly in equity:

Issue of shares

Dividends paid

Equity settled share-based payment transactions

Deferred tax effect of share-based payment transactions

Tax relief on exercise of share options

Share transfer relating to EIP

Share transfer relating to earn-out arrangement

Total transactions with owners

Balance at 30 September 2021

Share capital 
£000

51

Share 
premium 
£000

8,658

Retained 
earnings 
£000

50,128

Own shares 
£000

Total equity 
£000

(740)

58,097

–

–

–

–

–

–

–

–

51

–

39,799

272

–

–

–

–

–

–

(50,383)

6,162

(275)

171

(267)

272

8,930

(44,592)

45,335

–

–

–

–

–

–

267

267

39,799

272

(50,383)

6,162

(275)

171

–

(44,053)

(473)

53,843

Share capital 
£000

51

–

–

–

–

–

–

–

–

–

51

Share 
premium 
£000

8,459

Retained 
earnings 
£000

35,740

Own shares 
£000

Total equity 
£000

(1,147)

43,103

–

37,574

199

–

–

–

–

–

–

–

(29,138)

6,330

(202)

231

(110)

(297)

199

8,658

(23,186)

50,128

–

–

–

–

–

–

110

297

407

37,574

199

(29,138)

6,330

(202)

231

–

–

(22,580)

(740)

58,097

Notes to the Company financial statements
for the year ended 30 September 2022

 Strategic report

 Governance

 Financial statements

 Other information

1 General information
The principal activity of AJ Bell plc (the ‘Company’) is that of a holding company.

The Company is a public limited company which is listed on the London Stock Exchange and incorporated in the United Kingdom 
under the Companies Act 2006 and is registered in England and Wales. The Company’s number is 04503206 and its registered office 
is 4 Exchange Quay, Salford Quays, Manchester, M5 3EE.

2 Significant accounting policies

Basis of accounting
The financial statements are prepared on the historical cost basis and a going concern basis in accordance with the Companies Act 
2006. These financial statements are presented in sterling, which is the currency of the primary economic environment in which the 
Company operates, rounded to the nearest thousand.

The financial statements are prepared in accordance with Financial Reporting Standard 101 Reduced Disclosure Framework (FRS 101). 

The Company has set out below where advantage of the FRS 101 disclosure exemptions have been taken. Shareholders were notified of, 
and did not object to, the use of the disclosure exemptions.

Disclosure exemptions
The Company is included within the consolidated financial statements of AJ Bell plc, a company incorporated in the United Kingdom, 
whose consolidated financial statements are publicly available. Consequently, the Company has, in compliance with FRS 101, taken 
advantage of the exemption from preparing the following disclosures that would otherwise have been required under UK-adopted 
international accounting standards:

•  IAS 7 presentation of a cash flow statement;

•  IAS 8 Disclosures in respect of new standards and interpretations that have been issued but which are not yet effective;

•  IAS 24 Disclosure of key management personnel compensation and the disclosure of transactions with group companies;

•  IFRS 7 Disclosure in respect of financial instruments, provided that the equivalent disclosures are included in the consolidated financial 

statements of the group in which the entity is consolidated;

•  IFRS 13 Fair Value Measurement paragraphs 91 to 99, provided that equivalent disclosures are included within the consolidated 

financial statements of the group for which the entity is consolidated; and

•  IFRS 2 Share-Based Payment paragraphs 45 and 46 to 52 provided that equivalent disclosures are included within the consolidated 

financial statements of the group for which the entity is consolidated.

The accounting policies adopted are the same as those set out in note 2 of the Group financial statements, which have been applied 
consistently apart from the following:

Investments
Investments in subsidiary undertakings are shown at cost less provision for impairment.

Financial instruments
The Company follows the accounting policy of the Group for financial instruments. In addition, the Company has balances with other 
group companies. Amounts owed by group companies are financial assets and are recognised at amortised cost. Amounts owed to 
group companies are financial liabilities.

Loans issued to group companies at below-market rates of interest are initially recognised at fair value, measured as the present value 
of loan repayments, with the below-market element recognised as an investment in subsidiary.

The notes on pages 171 to 175 form an integral part of these financial statements.

170 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  171

The following judgements have been made by the Directors in applying the Company’s policies:

AJ Bell Asset Management Limited 1

Investment management services

England and Wales

Notes to the Company financial statements continued
for the year ended 30 September 2022

3 Critical accounting judgements and key sources of estimation uncertainty
In the application of the Company’s accounting policies, which are described in note 2 of the consolidated financial statements, 
the Directors are required to make judgements, estimates and assumptions to determine the carrying amounts of certain assets and 
liabilities. The estimates and associated assumptions are based on the Company’s historical experience and other relevant factors. 
Actual results may differ from the estimates applied.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period 
in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the revision 
affects both current and future periods. 

Investment in subsidiaries 
At each reporting date, the Company assesses whether there are any indicators of impairment in its investment in subsidiaries. If any such 
indicators exist, the investments recoverable amount is estimated. There are a number of estimates that management use to forecast the 
expected future cash flows of the investments. The estimated recoverable amount of these balances is subjective due to the inherent 
uncertainty in forecasting trading conditions and cash flows used in the budgets. 

Key judgements and estimates in relation to the estimated recoverable amount of this investment include:

•  cash flow forecasts based on anticipated future demand for the investment's products and services;

•  budgeted future costs attributable to the supply of the investment's products and services; and

•  the level of ongoing maintenance expenditure required by the Company’s assets in order to generate the expected level of cash flows.

Any share transactions undertaken in the past 12 months are considered when assessing the fair value of the investment. 

Management has not identified any impairment indicators for its investment in subsidiaries at the reporting date.

4 Profit for the year
As permitted by section 408 of the Companies Act 2006, the Company has elected not to present its own income statement for the year. 
The Company reported a profit of £39,799,000 for the year ended 30 September 2022 (2021: £37,574,000). This profit was generated 
from the Company’s principal activity which is that of a holding company.

The Company has investments in the ordinary share capital of the following subsidiaries at 30 September 2022:

 Strategic report

 Governance

 Financial statements

 Other information

Name of subsidiary

Principal activity

Country of incorporation

AJ Bell Business Solutions Limited 1

Investment / Group administration

England and Wales

AJ Bell Management Limited 1

Investment administration

AJ Bell Securities Limited 1

Dealing and custody

AJ Bell Media Limited 1

Media

England and Wales

England and Wales

England and Wales

AJ Bell Touch Limited 1

Intermediate holding company

England and Wales

Ad Alpha Solutions Limited

Technology company

AJ Bell EBT Limited 1

AJ Bell Digital Savings Limited 1

AJ Bell Platinum Limited 1

AJ Bell Trustees Limited

AJ Bell (PP) Trustees Limited

Ashby London Trustees Limited

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

Ashby London (PP) Trustees Limited

Dormant

Lawshare Nominees Limited

Sippdeal Limited

Sippdeal Trustees Limited

Whitehead Trustees Limited

1.  

Indicates direct investment of AJ Bell plc.

Dormant

Dormant

Dormant

Dormant

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

Proportion of ownership 
interest and voting rights held

2022

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

2021

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

The financial statements for the year ended 30 September 2022 of AJ Bell EBT Limited have been exempted from audit under s479C 
of the Companies Act 2006 by way of parent guarantee from AJ Bell plc.

The auditor’s remuneration for the audit and other services is disclosed in note 6 of the consolidated financial statements.

The registered office of all subsidiaries is 4 Exchange Quay, Salford Quays, Manchester, M5 3EE.

5 Dividends
Details of dividends paid during the year are disclosed in note 11 of the consolidated financial statements.

Adalpha Investments Limited, Adalpha Limited, Adalpha Nominees Limited and Adalpha Trustees Limited, which were dormant entities, 
have been struck off the register at Companies House in the year. 

6 Investments

Cost

At 1 October

Share-based payments

Below-market element of loans to subsidiaries

At 30 September

Accumulated impairment losses 

At 1 October

Accumulated impairment losses at 30 September

Carrying value at 30 September

2022 
£000

 2021 
£000

26,247

19,005

6,093

443

6,312

930

32,783

26,247

(3,800)

(3,800)

(3,800)

(3,800)

28,983

22,447

172 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  173

 
Notes to the Company financial statements continued
for the year ended 30 September 2022

7 Trade and other receivables

Amounts due within one year:

Amounts owed by Group undertakings

Prepayments

2022 
£000

2021 
£000

2,768

36

2,804

2,451

26

2,477

9 Related party transactions

Transactions with key management personnel
The key management personnel of the Group and the Company are the same. The related party disclosure is given in note 28 of the 
consolidated financial statements.

Transactions with Group companies
During the year the Company entered into the following transactions with its subsidiaries:

 Strategic report

 Governance

 Financial statements

 Other information

Included within amounts owed by Group undertakings is £2,451,000 (2021: £2,451,000) relating to a loan issued to AJ Bell Business 
Solutions Limited by the Company in relation to costs incurred by AJ Bell Business Solutions Limited in renewing IT infrastructure and 
administration systems in order to enhance products and services for the Group.

Amounts due after one year:

Deferred tax asset relating to share-based payments

Amounts owed by Group undertakings

2022 
£000

2021 
£000

748

6,279

7,027

990

4,251

5,241

Amounts owed by Group undertakings relate to loans issued to AJ Bell Touch Limited and Ad Alpha Solutions Limited by the Company. 
The loan to AJ Bell Touch Limited was issued to facilitate the acquisition of Ad Alpha Solutions Limited. The loan to Ad Alpha Solutions 
Limited is a working capital arrangement issued in relation to the costs of developing the simplified mobile-focused platform proposition 
for financial advisers.

Recharges

Dividends received

2022

2021

Receivable 
£000

Payable 
£000

Receivable 
£000

Payable 
£000

–

40,600

40,600

372

–

372

–

38,500

38,500

202

–

202

The Company’s balances with fellow group companies at the reporting date are set out in notes 7 and 8 of the Company financial 
statements.

All transactions with fellow group companies are provided on an arm’s length basis and are to be settled in cash. None of the balances 
are secured and no provisions have been made for doubtful debts for any amounts due from fellow group companies.

Other related party transactions
Charitable donations:
During the year the Company made donations of £298,000 (2021: £272,000) to the AJ Bell Trust, a registered charity of which 
Mr A J Bell is a trustee.

8 Trade and other payables

Current liabilities

Accruals

Amounts owed to Group undertakings

2022 
£000

296

982

1,278

2021 
£000

467

10

477

10 Called-up share capital
The Company’s share capital is disclosed in note 23 of the consolidated financial statements.

11 Subsequent events
Events after the reporting period are shown in note 29 of the consolidated financial statements. 

174 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  175

Consolidated unaudited five-year summary
for the year ended 30 September 2022

Glossary

 Strategic report

 Governance

 Financial statements

 Other information

2022 
£000 

2021 
£000 

 2020 
£000 

2019 
£000 

2018 
£000 

Adalpha 

 AJ Bell Touch Limited and its wholly-owned 
subsidiaries

ICARA 

Internal Capital and Risk Assessment

Results

Revenue

Profit from operations

Profit before tax

Profits attributable to equity holders of AJ Bell plc

Assets employed

Non-current assets

Current assets

Current liabilities

Non-current liabilities

Net assets

Financed by

Equity

Key statistics

Earnings per share (pence) 

Fully diluted earnings per share (pence) 

Ordinary dividend per share paid in year (pence) 

Special dividend per share paid in year (pence)

Ordinary dividend per share declared with respect to profits 
generated in year (pence) 

Special dividend per share declared with respect to profits 
generated in year (pence) 

1.   Reflects the impact of IFRS 16 in 2020.
2.   Restated to reflect the share reorganisation in 2019.

163,847

145,826

126,749

104,902

58,981

58,411

46,739

55,851

55,084

43,822

49,236

48,550

38,829

37,409

37,695

30,353

89,691

28,256

28,359

22,646

31,978

30,621

24,395¹

133,504

131,521

116,945¹

11,269

92,021

11,589

69,770

(17,689)

(15,999)

(15,303)¹

(14,202)

(15,511)

(14,399)

(15,435)

 (16,571)¹

(3,025)

(1,812)

133,394

130,708

109,466

86,063

64,036

133,394

130,708

109,466

86,063

64,036

11.39

11.35

7.28

5.00

4.59

—

10.71

10.67

7.12

—

6.96

5.00

9.51

9.47

4.83

—

6.16

—

7.51

7.47

3.74

—

5.76²

5.63²

3.07²

2.03

4.83

3.70²

—

2.03

AGM 

Annual General Meeting

AJBIC 

AJ Bell Investcentre

BAYE 

Buy as you earn

Board,  
Directors

The Board of Directors of AJ Bell plc 

BPS 

Basis points

CASS 

Client Assets Sourcebook

CGU 

Cash Generating Unit

CODM 

Chief Operating Decision Maker

CSOP 

Company Share Option Plan

CSR 

D&I 

Corporate Social Responsibility

Diversity and Inclusion

DEPS 

Diluted Earnings Per Share

DTR 

DWP 

D2C 

EIP 

EMB 

ERC 

ESG 

EVF 

Disclosure Guidance and Transparency Rules

Department for Work and Pensions

Direct to Consumer

Executive Incentive Plan

Executive Management Board

Executive Risk Committee

Environmental, Social and Governance

Employee Voice Forum

ExCo 

Executive Committee (formerly EMB) 

FCA 

FRC 

FRS 

Financial Conduct Authority

Financial Reporting Council

Financial Reporting Standards

FTSE 

The Financial Times Stock Exchange

FX 

Foreign Exchange

GHG 

Greenhouse gas

GIA 

General Investment Account

HMRC 

His Majesty’s Revenue and Customs

ICO 

IFA 

IFRIC 

IFPR 

IFRS 

IPO 

ISA 

IT 

Information Commissioner’s Office

Independent Financial Adviser

 International Financial Reporting  
Interpretations Committee

Investment Firm Prudential Regime

International Financial Reporting Standards

Initial Public Offering

Individual Savings Account

Information Technology

KOS 

Key Operating System

KPI 

KRI 

KYC 

LISA 

Key Performance Indicator

Key Risk Indicator

Know Your Customer

Lifetime ISA

MiFID II 

Markets in Financial Instruments Directive II

MPS 

OCF 

Managed Portfolio Service

Ongoing Charges Figure

OEIC 

Open-Ended Investment Company

OTB 

PBT 

PLC 

Option To Buy

Profit Before Tax

Public Limited Company

PR&U 

Principal Risks and Uncertainties

R&CC 

Risk and Compliance Committee

RMF 

SID 

SIPP 

SMIP 

SREP 

SSAS 

TCFD 

Risk Management Framework

Senior Independent Director

Self-Invested Personal Pension

Senior Management Incentive Plan

Supervisory Review and Evaluation Process

Small Self Administered Scheme

 Task Force on Climate-related  
Financial Disclosures

HR 

IAS 

Human Resources

TPDFM 

Third-Party Discretionary Fund Managers

International Accounting Standard

TPR 

The Pensions Regulator

ICAAP 

Internal Capital Adequacy Assessment Process

WACI 

Weighted Average Carbon Intensity

176 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  177

Definitions

Company information

 Strategic report

 Governance

 Financial statements

 Other information

Ad valorem 

According to value

AUA 

AUM 

Assets Under Administration

Assets Under Management

Customer retention rate 

Relates to platform customers

Fintech 

Lang Cat 

 Refers to a business that uses technology to enhance or automate financial services and processes

An insight, marketing and communications consultancy business specialising in Financial Services

Lifetime Value 

The total amount of revenue a business expects to generate over the lifetime of a customer

Listing rules 

 Regulations subject to the oversight of the FCA applicable to companies listed on a UK stock exchange

MSCI ESG rating 

Own shares 

Platforum 

 MSCI's assessment of a Company's resilience to long-term, industry material ESG risks and how well 
they manage those risks relative to peers

Shares held by the Group to satisfy future incentive plans

The advisory and research business specialising in investment platforms 

Recurring ad valorem revenue 

Includes custody fees, retained interest income and investment management fees

Recurring fixed revenue 

Includes recurring pension administration fees and media revenue

Revenue per £ AUA 

 Represents revenue as a percentage of the average AUA in the year. Average AUA is calculated as the 
average of the opening and closing AUA in each quarter averaged for the year

Transactional revenue 

Includes dealing fees and pension scheme activity fees

UK Corporate Governance Code 

 A code which sets out standards for best boardroom practice with a focus on Board leadership and 
effectiveness, remuneration, accountability and relations with shareholders

Company number
04503206

Company Secretary
Mr Christopher Bruce Robinson

Registered office 
4 Exchange Quay 
Salford Quays 
Manchester 
M5 3EE

Auditor
BDO LLP

55 Baker Street 
London 
W1U 7EU

Banker
Bank of Scotland plc

The Mound 
Edinburgh 
EH1 1YZ

178 AJ Bell plc Annual Report and Financial Statements 2022

AJ Bell plc Annual Report and Financial Statements 2022  179

Notes

180 AJ Bell plc Annual Report and Financial Statements 2022

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AJ Bell plc
4 Exchange Quay
Salford Quays
Manchester M5 3EE
T: 0345 40 89 100
ajbell.co.uk

Company registration number 04503206