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AJ Bell

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FY2023 Annual Report · AJ Bell
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Growing  
with purpose

AJ Bell plc 
Annual Report and Financial Statements 30 September 2023

Growing  
with purpose

At the heart of our business is a clear and 
succinct purpose which drives everything 
we do: to help people invest.

We want to make investing as easy as 
possible for our customers. Our dual-
channel platform and our in-house range  
of low-cost investment solutions help 
people take control of their investments, 
whether they do that on their own or with 
the help of a financial adviser. Our offering, 
combined with high service standards and 
competitive charges, positions us well to 
continue attracting new customers and 
assets to our platform and further increase 
our market share.”

Michael Summersgill 
Chief Executive Officer

01   Our purpose

Strategic report
04   At a glance
06   Chair’s statement
10   Chief Executive Officer’s review
16   Market overview
20   Our business model
22   Our strategy to achieve our purpose
26   Key performance indicators
28   Stakeholder engagement
30  Section 172 statement
32   Responsible business
55  Non-financial and sustainability   

information statement

56   Financial review
60   Risk management
63   Principal risks and uncertainties
69  Viability statement

Governance
72   Chair’s introduction
74   Board of Directors
78   Executive Committee
80   Corporate Governance report
88   Nomination Committee report
92   Audit Committee report
98    Risk & Compliance  

Committee report

102 Directors’ Remuneration report
122  Directors’ report
125   Statement of Directors’ 

responsibilities

Financial statements
128   Independent auditor’s report  
to the members of AJ Bell plc
134   Consolidated income statement
135   Consolidated statement  
of financial position
136   Consolidated statement  
of changes in equity
137   Consolidated statement  

of cash flows

138   Notes to the consolidated  

financial statements 
164  Company statement  

of financial position

165   Company statement  

of changes in equity
166  Notes to the Company  
financial statements

Other information
170   Consolidated unaudited  
five-year summary

171  Glossary
172  Definitions
173  Company information

Find out how we are helping 
people invest and more at
ajbell.co.uk

Our purpose

At the heart of our business is a clear and succinct purpose which drives everything we do:
To help people invest
We want to make investing as easy as possible for our customers to enable them to take 
control of their finances and realise their financial goals.

What we do

Serving the needs of our customers
AJ Bell is one of the UK’s largest and best-regarded investment platforms. Whether through a financial adviser,  
or managing your investments yourself, we offer a range of products to help you achieve your financial goals.

Full-service and simplified 
platform propositions

Wide investment range 
supplemented by in-house 
investment solutions

First-class service model to 
support our digital 
propositions

Dual-channel platform 
operating at scale in both 
D2C and advised markets

Efficient operating model 
enables us to keep costs 
low for customers

Business model  

See p20 and 21 

How we do it

We make investing easier
Our company is built on a set of guiding principles that define the way we do business. 

Our guiding principles 

Principled
We act  
with integrity

Knowledgeable
We know  
our stuff

Straightforward
We simplify  
the complex

Personal
We put  
people first

Ambitious
We set high  
standards

We want to provide our customers the easiest investment platform to enable them to take control  
of their finances and realise their financial goals.

Our strategy  

See p22 to 25

Sustainable  
growth

Easy-to-use  
platform propositions 

Excellent  
service

High staff  
engagement

Creating sustainable value

Responsible propositions
Offering products and  
services that are aligned  
with our purpose. 

Responsible employer
Developing and supporting our 
people to help them achieve 
their potential. 

Supporting our  
local communities
Playing a positive and  
supporting role in our 
 local communities.

Environmental awareness
Minimising our impact on  
the environment. 

See more p36 to 38

See more p39 to 43

See more p44 and 45

See more p46 to 54

AJ Bell plc  Annual Report and Financial Statements 2023 01

 
 
Strategic report

Governance

Financial statements

Other information

The platform offers a very good user experience, 
it’s simple, the login process is easy and then 
once you’re in, it’s easy to find my dashboard 
for a top-level view of how I’m doing and then 
take advantage of the premade investing 
solutions. I have a feeling of control and 
confidence that I didn’t have beforehand.  
I feel like my money is safe and that I’m  
on a reliable platform.”

Oonagh
AJ Bell customer

#FeelGoodInvesting

See more at ajbell.co.uk/group/feel-good-investing

Helping Oonagh invest for her 
financial independence
Age: 52 years old
Mission: To achieve financial 
independence

Oonagh, mother of three children, recently 
started investing and chose AJ Bell as  
her starting point. Attracted to the tax 
efficiencies on offer, she contributes to her 
ISA and SIPP each month. She wanted to 
be a role model for her children in being 
able to speak about investing, particularly 
for her two girls. To her, financial 
independence is being more confident 
that she will be able to cover any big bills 
that may arise in the future. 

Oonagh chose AJ Bell for its ease of use 
and is now enjoying the rewards of 
investing with us.

Oonagh is a real AJ Bell customer sharing her  
honest opinions.

Strategic report 
Strategic report 

00   At a glance
04   At a glance
00   Chair’s statement
06   Chair’s statement
00   Chief Executive Officer’s review
10   Chief Executive Officer’s review
16   Market overview
00   Market overview
20   Our business model
00   Our business model
00   Strategy in action
 Our strategy to achieve  
22 
00   Key performance indicators
our purpose
00   Our strategic priorities and goals
26  Key performance indicators
00   Our key performance indicators
28  Stakeholder engagement 
30  Section 172 statement
00   Stakeholder engagement
00  Section 172 statement
32  Responsible business
55 
00   Responsible business
00   Financial review
00   Risk management
56   Financial review
60  Risk management
00   Principal risks and uncertainties
63   Principal risks and uncertainties
00  Viability statement
69  Viability statement

 Non-financial and sustainability 
information statement

02 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 03

Our awards

Our propositions

Advised 

At a glance

We make  
investing easier

AJ Bell is one of the UK’s largest and best-regarded 
investment platforms. Over 490,000 customers 
currently trust us with their investments, and by 
continuously striving to make investing easier,  
we aim to help even more people take control  
of their financial futures. We strive to deliver a 
market-leading platform by combining low cost, 
ease of use and excellent customer service.

AJ Bell is rated as ‘Excellent’ on independent 
review site Trustpilot with a score of 4.8 out 
of 5.0 from over 4,000 reviews, demonstrating  
our continued strong customer service.

Performance in 2023

Total assets under administration1 

Total customers1 

£76.1bn

+10%

Revenue 

£218.2m

+33%

491,402

+12%

Profit before tax  (PBT)

£87.7m

+50%

1.  Total assets under administration (AUA) and customers include non-platform customers 
and AUA. See pages 26 and 27 for definitions of Alternative Performance Measures.

04 AJ Bell plc  Annual Report and Financial Statements 2023

Top 100 Best Large Company to Work for in the UK 
for 6 consecutive years

Money Marketing awards Provider of the Year  
award for 2 consecutive years

Which? Recommended Platform provider  
for 5 consecutive years

Citywire Growth shortlist winner: AJ Bell Asset 
Management for the VT AJ Bell Adventurous Fund

Highlights
 – Invested in our brand through our 
new multi-channel advertising 
campaign and five-year 
partnership with the AJ Bell  
Great Run Series. 

 – Launched our pension finding 
service for new and existing 
customers.

 – Delivered excellent customer 
service, with a high customer 
retention rate of 95%.

 – Achieved significant growth in  

AJ Bell Investments with closing 
AUM of £4.7 billion, up 68% in  
the year.

Strategic report

Governance

Financial statements

Other information

Customers

159,256 +10%

2022: 145,371

AUA

£48.2bn +8%

2022: 44.8bn

D2C 

Customers

317,276 +13%

2022: 280,281

AUA

£22.7bn +18%

2022: 19.3bn

Full-service
Established platform propositions 
offering a wide range of investment 
choice and functionality.

Simplified
Digital-only platform propositions 
offering an easy-to-use, streamlined 
service in the advised and D2C markets.

Investment solutions
A range of in-house funds and MPS 
solutions which support our offerings 
in both the advised and D2C market 
segments.

Market opportunity

Total addressable market

~£3tn

Provides simple, transparent, low-cost investment management solutions 
through advisers and direct to customers.

~£1tn

Curently held
on platforms

~£2tn

Off platform

A fast-growing platform market
£bn

716

473

308

986

912

+11% 

CAGR

2012

2015

2018

2021

2022

We operate in a fast-growing investment 
platform market. The long-term structural 
drivers of market growth are strong, with around 
two-thirds of our estimated £3 trillion target 
addressable market not yet on a platform.

See Market overview p16

AJ Bell plc  Annual Report and Financial Statements 2023 05

Chair’s statement

Maintaining  
our focus

AJ Bell is a great business with a justifiable 
reputation for innovation, customer focus  
and a commitment to delivering real value  
to customers and advisers.” 

Fiona Clutterbuck
Chair

Strategic report

Governance

Financial statements

Other information

Dear shareholder
I am delighted to present my first Annual 
Report as your new Chair. 

Since my appointment on 1 May 2023, 
I have spent time getting to know many 
people across the business, as well as 
having the pleasure of engaging with 
some of our shareholders and other key 
stakeholders, discussing both AJ Bell’s 
business and the wider platform market. 
It has been a really interesting and 
informative period since joining, which 
has reaffirmed my initial very favourable 
impression of the people and the business. 
I am very excited to lead the Board and 
support the executive team in the goals 
we have set ourselves.

I am pleased to report that we have 
delivered a strong financial performance 
during the year with PBT of £87.7 million. 
Over the past 12 months customer 
numbers increased by 50,813 to 491,402 
and we delivered £4.1 billion of net  
inflows, ending the year with total AUA  
of £76.1 billion. This strong performance 
demonstrates the resilience of our 
business model during a challenging  
year and continued uncertainties around 
the UK economy. The Financial review 
contains further information on this year’s 
performance on pages 56 to 59.

As the uncertainties in the wider economy 
continued into 2023, it created further 
challenges for our customers, our people 
and our wider stakeholders. As a Board we 
were particularly mindful of this and so our 
focus remained on the wellbeing of our 
staff, while maintaining a high-quality, 
value-for-money service to our customers 
and delivering positive outcomes for all 
our stakeholders.

Dividend per share since IPO
Pence

11.96

5.00

10.75

4.83

6.16

6.96

7.37

2019

2020

2021

2022

2023

Ordinary dividend

Special dividend

Our governance structure and cohesive 
culture provide a solid framework for 
achieving our long-term strategic goals. 
The Board remains focused on delivering 
AJ Bell’s purpose; to help people invest. 

the coming year. Our pay and benefits 
package introduced at the start of FY23 
has also seen further enhancements to 
base pay and pension contributions 
for the coming year.

Culture, purpose and 
stakeholder engagement
The Board plays a vital role in shaping and 
embedding a strong and healthy culture 
through promoting the core values and 
principles of the Group and this continued 
to be a focus throughout the year. We 
welcomed the opportunity to engage with 
our staff and shareholders in person again 
this year, providing invaluable insight into 
the operation and culture of our business.  
I was delighted to be appointed as the 
nominated Employee Engagement 
Director in May, which has given me an 
opportunity to refresh the Employee Voice 
Forum (EVF).

During the year we also reviewed the  
AJ Bell Way and our guiding principles; 
challenging ourselves on their continued 
alignment with our purpose and culture 
following significant growth of the business. 
It was encouraging to see the level of 
engagement from our people and our 
customers and advisers, affirming how 
well our core values resonate with our key 
stakeholders. Whilst the key elements of 
our guiding principles remain relevant, 
some refinements have been made to 
simplify them and reflect the feedback 
received to ensure they continue to be 
embraced by our people on a day-to-day 
basis.

Consideration of our wider stakeholders in 
some of our key decisions in the year are 
outlined in our Section 172 statement on 
pages 30 to 31. 

We recognise the importance of an 
engaged workforce and it was pleasing  
to see that this year’s staff survey showed 
positive progress with an overall response 
rate of 87%. Our people are at the heart of 
our continued growth and success and so 
how we motivate, reward and support 
them is a key priority for the Board. The 
introduction of the new free share award 
scheme for all employees has been very 
well received and we expect the level of 
share ownership to increase further for  

We have made good progress embedding 
our Diversity and Inclusion framework. As 
reported last year our primary focus was 
on the senior management and talent 
pipeline where I am pleased to see we 
have already made positive steps on the 
recruitment at executive level. The Board 
will continue to monitor and challenge 
progress on our initiatives for the wider 
workforce where we expect to see further 
improvements in the coming year. 

Further details on our ESG-related 
activities can be found in our Responsible 
Business section on pages 32 to 54. 

Board changes and 
sucession
On 1 May 2023 I succeeded Baroness 
Helena Morrissey as Chair. On behalf of 
the Board, I would like to thank Helena for 
her significant contribution to AJ Bell as 
Chair and look forward to her continued 
involvement through her consultancy role 
where we are benefitting from her passion 
and commitment to diversity and inclusion.

As previously announced when Andy  
Bell stepped down from the Board in 
September 2022, it was agreed that he 
would have the right to nominate a 
Non-Executive Director to represent his 
interests on the Board whilst a significant 
shareholder. This agreement was formalised 
in July 2023 when we announced that  
Les Platts would join the Board as Andy’s 
Representative Director. I would like to 
take this opportunity to formally welcome 
Les to the Board and very much look 
forward to working with him. Les’ in-depth 
knowledge of the financial services sector 
and AJ Bell in particular, will further 
enhance the experience on the Board  
and help us drive the future growth of  
the Company.

During the year we resumed our search  
for two new independent Non-Executive 
Directors (NED), the first being a 
replacement for Simon Turner who has 
completed nine years’ service and will step 

down from the Board once a successful 
handover is complete. The Board is 
extremely mindful of the importance of 
having a diverse range of skills, experience 
and perspective around the Board table 
and so this was at the forefront of our 
minds throughout the recruitment 
process. I am pleased to report that since 
the year end we have appointed Fiona Fry 
as an independent Non-Executive Director 
with effect from 7 December 2023. Fiona 
will succeed Simon Turner, as Chair of the 
Risk & Compliance Committee, subject to 
regulatory approval. Fiona is a highly 
experienced risk professional, having spent 
the majority of her career at KPMG where, 
as a partner she focused on financial 
services regulation. Fiona sat on the UK 
Board of KPMG for six years. She was 
previously Head of investigations at the 
Financial Services Authority (now the FCA). 
Fiona is currently Chair of the Risk 
Committee at Aviva Insurance Limited.

Our commitment to addressing both the 
Parker Review recommendations and the 
FCA diversity requirements remains a key 
consideration as we continue our search 
for a further independent NED to join  
the Board in the coming year. Whilst  
we are pleased with our progress, we 
acknowledge there is still more to be  
done to continue to drive greater diversity 
at both Board and executive level.

Further details on Board changes can  
be found in the Nomination Committee 
report on pages 88 to 91. 

Dividend
In line with our commitment to a progressive 
dividend, the Board is pleased to announce 
a final ordinary dividend of 7.25p per share, 
reflecting the financial strength of the 
business and strong capital position.  
The final ordinary dividend will be paid, 
subject to shareholder approval, at our 
AGM on 30 January 2024, to shareholders 
on the register at the close of business on 
12 January 2024.

This brings the total ordinary dividend for 
the financial year to 10.75p per share, 
representing an increase of 46% on the 
previous year.

06 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 07

Chair’s statement

Strategic report

Governance

Financial statements

Other information

Board priorities

Performance and resilience
I am very proud of the strong performance that the business has 
delivered in 2023. However, I am acutely aware of the need to continue 
growing the business, whilst at the same time managing our cost  
base against a backdrop of significant macroeconomic uncertainty. 
These are two key priorities in the coming year. I am also keen that  
we continue to embrace the entrepreneurial culture which was  
so much a hallmark of the business under Andy Bell’s leadership.

Performance such as that which the business has demonstrated this 
year is only achievable if the business is resilient; technology plays a 
very important role in embedding this resilience so this too will be a 
focus for FY24.

Culture
AJ Bell has always justifiably prided itself on a strong cohesive culture. 
In my first few months as Chair I have had the opportunity to experience 
this first hand. Interactions with my colleagues across the business have 
confirmed an open and transparent culture that permeates throughout 
the whole organisation. Our role as a Board is to monitor how we 
nurture this culture and ensure it remains a real strength as we  
continue to grow.

One of the most important facets of the AJ Bell purpose-led culture has 
been its extraordinary focus on doing the right thing for its customers. 
We place good customer outcomes at the heart of everything we do, 
with good value products, simple communications and strong 
processes to support our customers.

The initial implementation of the Consumer Duty has been a key area  
of focus for the Board and the business as a whole during the year, with 
Simon Turner, our Chair of the Risk & Compliance Committee being 
appointed as our designated Non-Executive Director Consumer  
Duty Champion. Although we believe our culture is aligned with the 
requirements of Consumer Duty, we are by no means complacent and 
the Board’s focus during FY24 will be on maintaining oversight to ensure 
the business is delivering good outcomes for its customers which are 
consistent with the Duty.

Succession planning
The Board remains focused on maintaining good corporate governance 
and ensuring these principles are embedded into our culture. I strongly 
believe that diversity in all its forms leads to more productive and 
balanced Board discussions, and maintaining a diverse and inclusive 
Board is a key priority. This includes meeting our targets for gender  
and ethnic diversity, whilst at the same time ensuring that all Board 
appointments are made on merit. 

As I have already mentioned, we are well progressed in our search for 
two new independent NEDs. It will be important to ensure that our new 
NEDs receive an appropriate induction, matched to their skills and 
experience, together with the right level of support from the Board in 
their first year. We will also be focusing on putting in place succession 
planning for the Committee Chair roles.

Looking ahead
I have really enjoyed my first seven months 
as AJ Bell’s Chair. First impressions are  
of a committed, strong management  
team, collaborative Board and strong 
performance despite the wider economic 
backdrop. I truly believe this is a great 
business and I can see the growth 
potential. Our dual-channel business 
model is a real strength in the investment 
platform market and with a focus on ease 
of use and value for money, AJ Bell is 
well-positioned to continue to attract  
new customers and assets to the platform 
and further increase our market share.

I am very grateful to the Board and all 
those in the business who have helped  
me over the first few months as part of  
my induction and I am very much looking 
forward to continuing to work with  
them over the coming years.

AJ Bell is a financially strong business as 
evidenced by a profitable, well-capitalised 
and highly cash-generative business 
model, and the Board remains confident  
in the long-term prospects of the business. 
Whilst the macroeconomic environment 
remains challenging in the short term, it is 
clear that the fundamental growth drivers 
for the platform market remain firmly in 
place and I look forward to working with 
Michael, the executive team and the Board 
to ensure the business takes advantage of 
the growth opportunities that lie ahead.

Fiona Clutterbuck 
Chair

6 December 2023

08 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 09

Chief Executive Officer’s review

A scalable platform  
for growth

We are in a great position to maintain our growth 
momentum and capitalise on the significant long-term 
opportunities in our market by providing investors with 
an easy-to-use, low-cost platform, supported by 
excellent customer service.”

Michael Summersgill
Chief Executive Officer

Overview
We are pleased to report another strong 
set of results for 2023, delivering organic 
growth in customer numbers, AUA and 
AUM, across both the advised and D2C 
market segments. This growth, alongside  
a record financial performance, demonstrates 
the strength of our dual-channel platform 
and diversified revenue model to deliver in 
different market conditions.

In the five years since our IPO in December 
2018 we have delivered the significant 
growth that was expected, increasing our 
share of the fast-growing platform market 
each year, whilst also paying an increasing 
ordinary dividend to shareholders. Our 
focus on providing great value through our 
high-quality products has led to nearly half 
a million platform customers now trusting 
us with their investments.

The investment platform market continues 
to grow. Whilst we are winning new 
business from our competitors within  
the platform market, crucially we are still 
growing the platform market by attracting 
assets held off-platform in legacy products, 
as investors seek the flexibility and control 
that platforms offer. This growth is set to 
continue with approximately two-thirds  
of the estimated £3 trillion addressable 
market currently held off-platform. 

Our dual-channel model, serving both the 
advised and D2C segments of the market, 
enables us to capture assets across the 
whole addressable market, whilst the 
benefits of our scale, coupled with our 
efficient operating model, enable us to 
keep costs low for customers and invest  
in our platform with a focus on ease of 
use. Together with our market-leading 
customer service levels, these factors have 
been key to our success to date and ensure 
we are positioned at the forefront of the 
platform market to capitalise on the 
significant long-term growth opportunities. 

Strategic report

Governance

Financial statements

Other information

Q&A

with Michael Summersgill

Q It has now been five years since AJ Bell’s IPO. 

How do you reflect on this time?
We have achieved significant organic growth in customers and AUA, in 
line with the strategy set out to investors at the time of the IPO. Over 
this period, platform AUA has increased by 84% to £70.9 billion and 
platform customers have risen by 160% to 476,532. This growth has 
been organic and hasn’t required shareholder capital, in fact we have 
paid £147.5 million in dividends since the IPO.

Key to this growth has been investing in our platform propositions 
whilst consistently delivering excellent service to our customers, as 
reflected by our recognition as the Which? Recommended Investment 
Platform provider for five consecutive years and our market-leading 
Trustpilot score of 4.8-stars.

This service would not be possible without the dedication of our people. 
Culture and employee engagement have always been key strengths of 
the business, and we have maintained this as we continued to grow, 
achieving a 3-star accreditation in the Best Companies to Work For 
survey every year since we listed.

Looking ahead to the next five years, I am confident we will deliver on 
the significant growth opportunities our market continues to present. 

Q How will your platform products drive growth? 

I expect AJ Bell and Investcentre, our well-established full-service 
platform propositions, to continue to be the core drivers of growth. 
Alongside this, our new simplified products represent a key area of our 
growth strategy. Dodl, our simplified D2C platform proposition, is aimed 
at less-experienced investors. Given the success we have seen on our 
D2C brand work in 2023, we have decided to revitalise Dodl in FY24, so 
that it is brought much closer to our core AJ Bell branding and delivers 
an optimised marketing approach. We are confident in the high-quality 
customer outcomes the product delivers and this change will help to 
maximise future growth. 

We continue to develop Touch, our simplified advised product.  
This will expand our offering for advisers, helping them to cater for 
clients looking for a digital service model. We completed a closed beta 
launch in the year and plan to deliver the initial proposition to market 
during 2024.

Q How will you maintain a strong culture?

Maintaining a strong, purpose-led culture is key for me. Our guiding 
principles are an important tool in fostering the right culture, having 
been first established around 10 years ago. We have revisited them  
this year to ensure they continue to reflect who we are as a business.  
This involved stakeholder engagement which highlighted how 
deep-rooted our guiding principles are. We have made some changes 
which are a refinement of the existing framework that has served us 
well, rather than a fundamental change. These refreshed guiding 
principles have been embraced by our people who continue to apply 
them in their roles each day. 

Employee share ownership is ingrained in our culture, ensuring staff 
share in the success of the business. The introduction of our annual 
all-employee free share scheme will facilitate a continuation of this 
culture, with the first awards having been made in January 2023.

Our platform provides 
customers with the flexibility 
to choose from a broad  
range of investment options, 
enabling them to respond to 
changing market dynamics.” 

The current macroeconomic environment 
has presented challenges for investors and 
advisers, with high inflation leading to 
higher interest rates. These conditions 
have impacted consumer confidence and 
led to stronger demand for cash savings 
products. We expect these conditions  
to persist in the short term, however  
the versatility of our open-architecture 
platform enables us to continue to grow 
across a range of market conditions,  
as demonstrated in recent years. 

Our platform provides customers with the 
flexibility to choose from a broad range  
of investment options, enabling them to 
respond to changing market dynamics.  
In the higher interest rate environment,  
we have seen increased demand for 
government bonds and money market 
funds. Separately, our Cash savings hub 
has provided a convenient option for 
customers seeking higher returns on  
their cash savings.

Platform customers

476,532

+12%

Platform AUA

£70.9bn

+11%

10 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023

11

Chief Executive Officer’s review

Strong performance
Our platform delivered growth of over 
50,000 customers in the year, increasing 
total platform customers by 12% to 
476,532 (FY22: 425,652). Our low-cost 
products position us well at a time when 
customers are increasingly looking for 
value. Demand has been strong from D2C 
customers, supported by the investments 
in our brand and improved mobile app 
functionality. We maintained our excellent 
service levels throughout this period, as 
evidenced by our high customer retention 
rate of 95.2% (FY22: 95.5%). 

The strength of our open-architecture 
platform, offering customers a wide range 
of investment options, was demonstrated 
as we delivered over £4 billion of net 
inflows. This contributed to an 11% 
increase in platform AUA which ended the 
year at £70.9 billion (FY22: £64.1 billion). 
Our investments business achieved 
another year of significant growth, with 
total AUM increasing by 68% to £4.7 billion 
(FY22: £2.8 billion). 

The strong demand has been fuelled  
by our excellent long-term investment 
performance, with all six of our multi-asset 
growth funds being placed in the top 
quartile of returns when compared to  
their Investment Association peers over 
the last five years. 

Our diversified revenue model has  
enabled us to deliver a record financial 
performance whilst also investing in 
long-term initiatives to support future 
growth. Revenue increased by 33% to 
£218.2 million (FY22: £163.8 million), 
largely driven by growth in platform AUA 
and higher rates of interest generated  
on cash balances held on the platform.

We have been mindful of the need to share 
the benefits of higher revenue margins 
across all our stakeholders. For customers 
we have kept our prices low, paid a 
competitive interest rate on their cash 
balances and invested in our propositions; 
for our people we have improved our  
pay and benefits package in response  
to the rising cost of living; and for our 
shareholders our investments in brand  
and propositions position us to continue  
to increase our market share, whilst once 
again increasing our ordinary dividend.

Business 
update

Advised

Advised customers

159,256 +10%

Advised AUA

£48.2bn +8%

Our advised business has performed 
resiliently during a challenging period 
for the market, delivering a 13,885 
increase in customer numbers and  
£3.4 billion increase in AUA. This 
increase was driven by net AUA inflows 
of £1.9 billion (FY22: £3.3 billion)  
and £1.5 billion of favourable market 
movements (FY22: £4.3 billion of 
adverse market movements). Net AUA 
inflows were 42% lower than prior year 
as a result of a moderation in transfer 
activity as advisers and their clients 
exercised more caution in the face  
of ongoing uncertainty in the 
macroeconomic environment.

We have continued to develop our  
full-service advised proposition, 
Investcentre, with a focus on ease  
of use. This included new dealing 
functionality which allows advisers  
to make one-off investments using 
their customers’ model portfolio  
asset allocation, helping to avoid  
any unnecessary friction when  
adding money to portfolios. We have  
also made significant progress on 
enhancements to the onboarding 
journey, due to be rolled out in the first 
half of FY24, delivering an improved 
interface mapped to the advice process 
which streamlines the new business 
process for advisers.

In the higher interest environment a 
number of customers are looking for 
cash-like returns, whilst maintaining the 
benefits of remaining in their existing 
tax wrappers and having the flexibility 
to easily invest in other assets again at  
a time of their choosing. To support 
advisers in servicing those customers, 
we launched the AJ Bell Investments 
Money Market MPS in November. 

This product is at a market-leading 
low-price with no management fees and an 
ongoing charges figure (OCF) of just 10bps.

We engage with advisers through a range 
of events and technical support every year. 
We continued our ‘on and off the road’ 
seminars, and hosted our flagship 
Investival conference in November,  
which was attended by over 400 financial 
professionals. This regular communication 
with advisers allows us to forge strong 
relationships and earn their trust as a 
platform provider. 

D2C

D2C customers

317,276 +13%

D2C AUA

£22.7bn +18%

Our D2C business has delivered a strong 
performance, with a 36,995 increase in 
customer numbers and a £3.4 billion 
increase in AUA. This increase was driven 
by net inflows of £2.3 billion (FY22: 
£2.5 billion), with over 95% of these net 
inflows into tax-wrappers and dealing 
accounts, and £1.1 billion of favourable 
market movements (FY22: £2.7 billion  
of adverse market movements).

At the start of the year we retired the 
Youinvest sub-brand, renaming our 
full-service D2C platform as AJ Bell.  
This change has helped to drive the  
strong growth in the year by simplifying 
the journey for new customers, and 
improving the effectiveness of our  
direct marketing activity. 

We have continued to focus on making the 
customer journey easier and have rolled 
out multiple enhancements to the AJ Bell 
platform. In November, we introduced the 
ability to purchase a select list of gilts 
online in response to increased demand 
for those instruments in the higher-
interest-rate environment. We also 
delivered our pension finder service  
for new and existing customers. 

Following the increases in the UK base  
rate throughout the year, we raised the 
rates we pay to customers on cash held  
on the platform. Early in 2024, we will be 
introducing a higher interest rate on cash 
held in SIPP drawdown, reflecting the fact 
that these customers often hold more of 
their portfolio in cash to fund their 

Strategic report

Governance

Financial statements

Other information

As part of our review of the AJ Bell Way, 
we have refreshed some of our guiding 
principles and relaunched these to staff 
across the business, further details of 
which can be found in our Responsible 
Employer section on page 39.

Our apprenticeship programmes 
continue to be a huge success, with  
this year’s intake of 34 new digital and 
investment apprentices being the 
largest cohort since it was launched  
in 2017. We were also pleased to  
have been recognised as the ‘Large 
Employer of the Year’ at the North West 
Apprenticeship Awards. In addition, our 
commitment to developing our internal 
talent pipeline was recognised with  
an ‘Outstanding’ Ofsted rating  
following their inspection of our Talent 
Development Programme which upskills 
and develops our Team Leaders and 
Managers through apprenticeships.

We launched the AJ Bell Futures 
Foundation at the start of the year to 
develop long-term partnerships with 
our local communities. It has been 
great to see staff participating in 
volunteering activities with both of our 
partner charities, Smart Works and 
IntoUniversity, as well as taking up the 
chance to nominate local charities for 
donations. Further information on the 
work of the Foundation can be found in 
our Responsible Business report on 
page 45.

We recognise the significant opportunities 
that artificial intelligence presents for us to 
increase our efficiency as a business as 
well as the risks it presents for customer 
security. In June, we dedicated engineering 
and business resources to execute an 
artificial intelligence hackathon, building 
several innovative proofs of concepts.  
The output of this process was very 
encouraging, with lots of initiatives 
discussed and many ideas generated 
which we will consider adopting in  
the future. We will embrace artificial 
intelligence, with the focus initially on 
internal, non-customer-facing operations, 
as part of our efforts to continually 
improve operational efficiency.

People and culture
As our business continues to grow, it  
is important that we maintain a strong 
culture, along with our high levels of staff 
engagement and wellbeing. It is therefore 
pleasing to have once again achieved  
a 3-star accreditation in the ‘Best 
Companies to Work For’, and to be 
recognised as one of the top 20 large 
companies to work for in the UK.

At the start of FY23 we introduced several 
enhancements to our pay and benefits 
package, representing an increase in staff 
costs of over 10%, including our new free 
share award scheme for all employees.  
We remained mindful of the impact of  
the continuing cost-of-living pressures  
on our people when considering 
employee benefits for the forthcoming 
year. A number of additional enhancements 
to our pay and benefits package were 
made, including an average increase in 
base pay of 5.8% and a further uplift in 
pension contributions.

short-to-medium term retirement plans,  
as well as higher rates for SIPP and ISA 
customers with large cash balances.

We provide high-quality investment 
content for our D2C customers, covering 
the latest market trends. In May, we made 
our weekly Shares magazine free for all 
D2C customers, and our weekly Money  
& Markets and Money Matters podcasts 
provide further market information and 
expert analysis to support our customers 
in navigating their investment decisions.

Investments

AUM

£4.7bn +68%

Our investments business offers a range  
of simple, transparent investment solutions 
at a low cost. In a market where many 
asset managers are suffering persistent  
net outflows, the strong performance  
and low-cost nature of our multi-asset 
investment solutions continue to attract 
new assets in both the advised and  
D2C markets.

The growth has been particularly strong 
from advised and external platform 
customers who value the long-term track 
record of performance our investments 
have delivered. 

Customer services and 
technology
We provide a high-quality service to our 
customers, with over 95% of customer 
calls in the year answered within 20 
seconds. This excellent service is reflected 
in our 4.8-star Trustpilot score, as rated  
by our D2C customers, and our 95.2% 
platform customer retention rate.

We continue to invest in our technology  
to deliver a great customer experience. 
Our secure and scalable platform has been 
designed to facilitate growth and drive 
operational gearing, utilising a hybrid 
technology model which allows us to build 
adaptable, easy-to-use interfaces. During 
the year, we have continued to invest in 
the resilience of our platform through 
further investment in our cyber security 
and disaster recovery capabilities. In 
addition, we have increased the resource 
in the change teams in order to improve 
the speed at which we deliver further 
enhancements to our platform 
propositions.

12 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023

13

Chief Executive Officer’s review

Investing for long-term 
growth
We continue to innovate and invest in our 
products with a focus on ease of use.

A significant proportion of our addressable 
market sits in legacy pension products. 
Most adults have several employers during 
their career, and subsequently accumulate 
a number of different pension pots which 
can be inefficient to manage separetely. 
Our free pension finding service, which is 
now live for new and existing customers, 
has proved popular with customers trying 
to track down and consolidate pension 
pots. In FY24, we will launch our new 
ready-made pension product that 
consolidates a customer’s pension into  
a simple product, offering an investment 
range of four AJ Bell growth funds with  
a transparent all-in charging structure 
starting from 45bps. The streamlined 
nature of this product will reduce barriers 
for customers who are less confident in 
managing their own investments and 
provides an enhanced journey for new 
customers opening a pension with us  
in the future. 

Why invest  
in AJ Bell?

Our product philosophy of utilising  
our scale to keep charges low for our 
customers ensures we continue to provide 
excellent value for money. We reduced a 
number of charges across our full-service 
propositions in the second half of FY22 
and are committed to continually 
reviewing our customer charges  
as we grow.

Trust and brand awareness are key drivers 
of a new customer’s decision when 
choosing an investment platform. We have 
built a brand which is highly trusted by our 
customers, and this year, we commenced 
our multi-year strategy to enhance brand 
awareness and to continue increasing our 
share of the growing platform market. This 
strategy was kick-started with our ‘feel 
good, investing’ multi-channel advertising 
campaign, alongside our new five-year 
partnership as the title sponsor of the 
Great Run Series.

Regulatory developments
There are a number of ongoing regulatory 
developments that will impact customers 
in our market and we continue to engage 
proactively with Government and 
regulators on their behalf. 

We were well prepared for the 
implementation of the new Consumer 
Duty which came into force at the  
end of July. We are supportive of this 
development and believe it will be positive 
for consumers, with an increased focus  
on value for money and ensuring good 
customer outcomes. 

It is disappointing the new Duty does not 
yet apply to legacy schemes, as the FCA 
has recently stated savers in older schemes 
may be at greatest risk of poor value  
for money. 

We are continuing to work with the 
Government and the FCA on their review 
of the boundary between advice and 
guidance, and their exploration of new 
ways to offer support and guidance to 
consumers. We believe any new rules 
should be applicable to new and existing 
D2C customers and enable firms to deliver 
solutions that meet the needs of their 
customer cohorts. An overly prescriptive 
approach would stifle innovation and risk 
poor customer outcomes.

ISAs should be a simple, easy-to-use 
tax-efficient savings vehicle but we now 
have six variations of ISAs, all aiming to 
cater for slightly different customer needs, 
with complicated rules. 

We have been campaigning for the 
Government to simplify ISAs by creating  
a single ISA solution that is easy for 
consumers to understand and will 
encourage them to invest more. Whilst 
some relaxations were announced in the 
Autumn Statement such as allowing 
people to subscribe to more than one of 
the same type of ISA each year, we think 
this was a missed opportunity to launch  
a wider consultation with the aim of 
simplifying ISAs and helping people  
to invest. Whilst significant change may 
take some time to achieve, our proposals 
have been received well both by 
government and the industry, so we  
will continue to campaign for further 
change in this area.

Strategic report

Governance

Financial statements

Other information

As we have seen this year, our 
versatile platform offering 
enables us to continue to 
deliver robust growth in these 
conditions and the long-term 
structural drivers of growth in 
the UK platform market 
remain strong.”

Executive Committee 
changes
Bruce Robinson stepped down from his 
role as Company Secretary and Group 
Legal Services Director, and as a member 
of the Executive Committee, at the end of 
September 2023. I would like to thank 
Bruce for his exceptional service over the 
last 11 years at AJ Bell and look forward to 
continuing to work with him in his new 
role as an Executive Consultant. 

Following this, I am pleased to report the 
internal promotion of Kina Sinclair to the 
role of Group Legal Services Director and 
as a member of the Executive Committee 
with effect from 1 October 2023. Kina 
joined AJ Bell in July 2018 and brings 
extensive knowledge of the business 
alongside her broad commercial law 
expertise. 

As part of the succession plan for Bruce, 
we have separated the Company Secretary 
role and are pleased to announce the 
appointment of Olubunmi Likinyo as 
Company Secretary with effect from  
1 October 2023. 

Following the year end Kevin Doran, 
Managing Director of D2C and 
Investments, informed the business of  
his decision to leave. He will therefore be 
departing AJ Bell in the new year. Kevin 
has helped us to build a terrific investment 
business and I would particularly like to 
thank him for his work in this part of the 
business. I am pleased to announce that 
Charlie Musson, our Chief Communications 
Officer, has taken over as Acting Managing 
Director D2C. Having worked with Charlie 
for many years, I look forward to working 
with him in his new role as we continue to 
drive our D2C platform propositions 
forward. 

Outlook
Investment platforms play a hugely 
important role in helping individuals  
to take control of their long-term 
investments. At AJ Bell, we operate a 
scalable platform that provides a high-
quality, trusted service to our customers. 
Our continued investment in our advised 
and D2C platform propositions means we 
are well equipped and ready to serve both 
existing platform customers and new 
customers seeking to invest in the future.

In the short term, the macroeconomic 
environment will continue to present some 
headwinds. However, as we have seen  
this year, our versatile platform offering 
enables us to continue delivering robust 
growth in these conditions and the 
long-term structural drivers of growth  
in the UK platform market remain strong. 
Our aim remains to continue increasing 
our share of the platform market, which 
for many years has grown quicker than  
the broader financial services sector.

Our diversified revenue model means we 
are well placed to succeed in different 
macroeconomic conditions. Our 
philosophy remains to continually 
re-invest the benefits of our scale to drive 
long-term growth, ensuring that we offer  
a great value proposition to customers 
whilst investing in our brand, technology 
and people at the levels required to deliver 
on our long-term growth ambitions. 

As a final point, I would like to thank  
all of our staff; without their ongoing 
commitment and quality of work our 
continued success would not be possible. 

Michael Summersgill
Chief Executive Officer

6 December 2023

Our market

Our propositions

Our customers

Our people

Our business model

Quality of earnings

Cash generation

See our investement case at 
ajbell.co.uk/group/investor-
relations/investment-case

A significant market 
opportunity

£3tn

Award-winning 
advised and D2C 
platform

95.2%

A growing base of 
loyal high-quality 
customers

50,813

Total addressable market

Customer retention rate

Net new customers in 2023

Highly engaged staff 
providing excellent 
service

Top 20

Best Companies ranking

A profitable and 
scalable platform

A diversified mix  
of revenue types

40.2%

2023 PBT margin

£218.2m

2023 total revenue

Highly cash generative 
with a progressive 
dividend policy

19 years

of successive ordinary 
dividend growth

14 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023

15

Market overview

Well-positioned to capture 
growth opportunities

Strategic report

Governance

Financial statements

Other information

Addressable market

Long-term structural growth drivers

The UK investment platform market forms 
part of the broader UK savings and 
investment industry. Across the industry, 
trillions of pounds of assets are held by 
individuals in products such as pensions, 
ISAs, general investment accounts, bonds 
and cash savings.

Historically, most individuals in the UK held their savings and 
investments in products offered by banks, building societies, 
investment managers, pension schemes, stockbrokers and life 
insurance companies. A significant proportion of the overall 
market continues to be held off-platform. 

Investment platforms are increasingly attracting assets 
previously held in legacy products, driven by the improved 
customer outcomes they can deliver such as the ability to 
manage investments easily in one place, increased flexibility 
and investment choice, and often lower charges. As a result, 
there is an established trend of non-platform assets gradually 
moving into the platform market. This trend is expected 
to continue.

The total addressable market for platforms is currently 
estimated to be worth approximately £3 trillion. With only 
one-third of this currently held on platforms there is a 
significant long-term growth opportunity for investment 
platforms.

UK platform market
The platform market is currently worth close to £1 trillion, with 
around two-thirds held on adviser platforms and the remainder 
held on D2C platforms. 

The market has grown significantly over the last decade, with 
total AUA having trebled from £0.3 trillion in 2012. The advised 
and D2C segments of the market have both grown at similar 
rates during that period, driven by long-term structural growth 
drivers and an overriding theme of individuals taking greater 
personal responsibility for their financial futures.

AJ Bell is one of only a few platforms operating at scale in both 
the advised and D2C market segments. Our dual-channel 
business model ensures that we are positioned to capture 
assets from the whole addressable market, irrespective of 
whether they are self-managed or using the support of a 
financial adviser. This maximises our opportunity to capture an 
increasing share of the assets flowing into the platform market, 
driving further market share gains over the long term.

A fast-growing platform market
£bn

+11%
CAGR

693

205

716

224

488

492

763

233

530

800

246

554

570

170

400

434

132

302

473

145

329

308

94

214

363

117

247

986

317

669

912

287

625

The long-term drivers that are shaping our industry and driving new growth opportunities.

  Demographics

  Technology

UK state pension age is due to reach  
67 by 2028
The UK’s ageing population and increased life expectancy 
have led to an increase in state retirement age, causing 
people wishing to retire earlier to be increasingly reliant 
on their private pensions and savings. This is driving 
people to be more actively engaged with their savings 
and investments from an earlier age.

Structural shift from non-platform 
providers to platforms
Technological innovation has made the investment 
platform market more accessible to a broader range of 
retail investors who are increasingly looking for simple, 
intuitive products to help them achieve their long-term 
financial goals. 

  Government policy

Financial

The workplace pension participation 
rate in the UK has increased from 47% 
to 79% since 2012
There is an increasing requirement for individuals to  
take greater personal responsibility for their retirement 
provision, evidenced by the UK Government’s policies  
in relation to pension freedoms, auto-enrolment and 
tax-efficient savings and investments.

There are over 29 million members  
of private-sector DC pensions in the UK
There is a growing awareness of the UK savings gap, 
being the difference between the level of current savings 
and that necessary to provide a reasonable standard of 
living in retirement, and the impact of the shift away  
from defined benefit to defined contribution pension 
schemes.

AJ Bell’s market share
%

4.4

4.3

1.5

1.8

 4.5

2.3

3.9

1.3

5.0

3.2

4.7

2.8

7.2

6.7

6.9

6.2

6.5

5.5

6.4

4.8

6.1

3.9

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

Advised AUA

D2C AUA

Source: Platforum UK Adviser Platforms (November 2022); Platforum UK D2C Market Overview (February 2023).

Advised

D2C

16 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023

17

 
Market overview

Key trends in 
the investment 
platform 
market

We respond to market trends that 
have the potential to impact our 
business, ensuring we remain well-
positioned to continue capturing 
growth opportunities.

Link to strategy

Sustainable  
growth

Easy-to-use platform 
propositions

Excellent  
service

High staff  
engagement

Economic uncertainty, higher 
interest rates and cost-of-living 
challenges

The recent period of elevated inflation has led to higher 
interest rates and rising costs for many households. 

This has put pressure on individuals, presenting a headwind for 
inflows into the platform market as people prioritise day-to-day 
expenditure over their longer-term investments.

Higher interest rates have also impacted the platform market  
in different ways: 

•  Higher mortgage re-fix rates are affecting people’s ability  
to make new contributions to their long-term investments.

•  Equity valuations have fallen, whilst other asset classes have 
become more attractive, with returns on cash providing 
another headwind for investment platforms.

Our low-cost, easy to use platform propositions serve the 
needs of both advised and D2C investors. This dual-channel 
approach, which offers excellent value to customers, positions 
us well to continue delivering net AUA inflows across the 
platform. This was demonstrated in FY23 when we delivered 
over £4 billion of net inflows, with both channels making 
strong contributions, and we expect to see similar resilience  
in net flows in FY24 and beyond.

Whilst there is pressure on new contributions, consolidation  
of existing wealth continues to be a key driver of inflows to  
our platform. This has been a significant contributor to new 
business for many years as customers and advisers consolidate 
pensions and other investments held across multiple providers 
into one place. This activity is expected to continue driving 
strong inflows and is not dependent on new contributions,  
so is less impacted by the uncertain market backdrop.

Our open-architecture platform provides investment options 
across a wide range of instruments and asset classes, which 
has been increasingly important for our customers in the last 
year. The higher rate interest environment has caused many 
investors to rebalance their portfolios, with fixed income 
instruments such as money market funds and gilts proving 
increasingly popular throughout FY23. Our Cash savings hub 
also provides another option for our D2C customers who want 
to earn highly-competitive interest rates on their cash from a 
range of partner banks.

The availability of these different options on our platform has 
enabled us to meet the changing investment needs of our 
customers, and helped to attract and retain assets which  
might otherwise have been saved or invested in cash products 
outside the platform market. 

With the inflationary environment driving higher interest rates, 
our diversified revenue model has benefited from improving 
revenue margins. We remain committed to sharing efficiency 
gains with our customers.

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Strategic report

Governance

Financial statements

Other information

Changing competitor landscape

Evolving regulatory landscape

UK investment platforms are regulated by the FCA. The aim of 
its regulation is to serve the public interest by improving the 
way the UK financial system works and how firms conduct  
their business.

In recent years the FCA has shifted towards outcomes-based 
regulation, placing greater requirements on regulated firms  
to evidence how they are delivering good outcomes.

An example of this is the new Consumer Duty, which became 
effective on 31 July 2023. The Duty sets out new rules and 
guidance designed to drive good outcomes for customers.  
These outcomes relate to: products and services; price and 
value; consumer understanding; consumer support.

The Consumer Duty represents a significant change in the 
regulator’s expectations of regulated firms and platforms need  
to ensure they comply with its requirements to deliver good 
outcomes for customers. 

We have a strong compliance culture geared towards positive 
customer outcomes and regulatory compliance.

We maintain an open dialogue with the regulator and actively 
engage with them on consultation papers and industry issues, as 
well as performing regular horizon scanning internally to ensure 
all regulatory change is anticipated and shared with the business.

The Consumer Duty marks a step change in the FCA’s expectations 
of its regulated firms, and we are supportive of the increased 
focus on positive customer outcomes. We have always been a 
customer-centric business focused on delivering good outcomes, 
however the new regulation provided an opportunity for us to 
review everything we do through the Consumer Duty lens. This 
work ensured that our products, communications and customer 
service functions continue to deliver good customer outcomes, 
whilst also providing comfort that customers receive fair value 
given our low charges relative to the broader platform market.

This ingrained customer focus, providing low-cost, easy-to-use 
products and accessible investment content, positions us well  
to operate successfully in this new regulatory environment, 
providing strong foundations to continue growing customers  
and AUA over the long term.

Our product philosophy of utilising our scale to keep charges  
low for our customers ensures we continue to provide excellent  
value for money. We reduced a number of charges across our 
full-service propositions in the second half of FY22 and are 
committed to continually reviewing our customer charges  
as we grow.

The platform market is an attractive market supported by  
long-term structural growth drivers. 

Leading platforms can attract and retain customers with high lifetime 
values, driving significant recurring revenues. Serving these 
customers via a scalable platform can deliver attractive profit 
margins, once sufficient scale is reached.

These characteristics have attracted significant capital into the 
market, driving a continual evolution in the competitive landscape.  
In recent years, several new competitors have emerged, particularly 
in the D2C market, all addressing the market differently with 
innovative new propositions. In the advised market we are seeinig 
increased levels of adviser consolidation.

This has resulted in differentiated approaches across the market to 
pricing models, service offering, functionality, customer experience, 
and the level of brand and marketing activity.

We continually monitor the competitive landscape to ensure we keep 
up with the pace of change and that our propositions remain at the 
forefront of the market. 

We are a trusted provider offering an easy-to-use platform, which 
offers broad functionality and award-winning service at a highly 
competitive price. This combination has driven strong growth in 
customers and AUA over many years, and our scale ensures we  
have a profitable and sustainable business model.

The challenging market backdrop has made it more difficult for 
newer entrants to achieve the scale necessary to achieve profitability, 
and business models are under increasing pressure, evidenced by 
reduced competitor recruitment and marketing activity. 

By contrast, we have continued to perform strongly and increased 
our market share again in the year. From a position of financial 
strength, we are investing in our brand, our propositions and  
our people to support our long-term growth ambitions.

Last year we launched Dodl, a simple, commission-free investment 
app for retail investors which sits alongside our full-service  
AJ Bell platform.

In FY23 we have continued to develop Touch, our simplified platform 
for the advised market, which will similarly increase our footprint in 
the advised market alongside AJ Bell Investcentre. We completed a 
closed beta launch in the year and plan to deliver the initial 
proposition to market during 2024.

The combination of full-service and simplified propositions, operating 
in both the advised and D2C markets, gives us a strong competitive 
position relative to both incumbent platforms and new entrants. This 
will help us to deliver further growth in customers and AUA in FY24 
and beyond.

Alongside the investment in our propositions, we significantly 
increased our brand investment in FY23 to improve the overall 
awareness of the AJ Bell brand with potential customers. Whilst it is 
still too early to draw firm conclusions from this investment, the initial 
signs are positive, and this was one of the contributory factors in the 
solid performance of our D2C platform in the year. We are committed 
to continuing our investment in brand in FY24.

These ongoing investments strengthen our competitive position  
and support our ambition to continue capturing market share.

18 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023

19

 
 
 
 
 
 
Our business model

Focus on long-term 
value creation

Strategic report

Governance

Financial statements

Other information

Resources and inputs

What we do

How we do it

Delivering value for...

Brand and reputation
With over 29 years of experience, we 
have built a trusted brand through 
our high-quality service and 
platform propositions. We raise 
brand awareness through a 
combination of sponsorship,  
PR, social media and referrals.

A well-invested 
technology 
infrastructure 
We operate a hybrid technology 
model whereby our platform user 
interfaces are developed in-house, 
whilst our core back-office systems 
are outsourced to industry expert 
software providers. This model 
provides a number of benefits, 
including the ability to build 
adaptable, easy-to-use interfaces 
and reduces the cost of regulatory 
compliance. 

People and culture 
Our success is built on delivering a 
high-quality service through the 
skills and passion of our people. 

Financial strength
We are a materially debt-free 
business which holds sufficient 
funds to more than meet our 
regulatory capital requirements and 
for supporting ongoing investment 
in the business.

Serving the needs of our customers by making  
investing easier
We provide full-service and simplified platform products operating in both the  
advised and D2C markets.

P r o p o s i t i o ns and products...

A strategy to achieve our purpose 

...our customers and their advisers
A strong, secure and trusted platform which enables them 
to manage their long-term savings with easy-to-use 
products at a low cost, whether directly or with the help  
of a financial adviser.

Sustainable  
growth

Excellent  
service

£76.1bn

Assets under administration

d
e
s
i
v
d
A

A culture  
that places  
our customers  
at the heart  
of everything  
we do

D

i

r

e

c

t

t

o
c
u
s
t
o
m
er

...that match our custo m e r s ’

  n e e d s

Full-service and 
simplified platform 
propositions.

Wide investment range 
supplemented by our 
in-house investment 
solutions.

 First-class service 
model to support our 
digital propositions.

Dual-channel platform  
operating at scale in both D2C  
and advised markets.

Efficient operating model  
enables us to keep costs low  
for customers.

Easy-to-use  
platform propositions

High staff  
engagement

See Our strategy to achieve our purpose p22

Our capital allocation priorities 
As we grow and scale effectively, we will continue to invest in 
strategic initiatives to deliver long-term growth.

We aim to pay dividends to shareholders in line with our stated 
dividend policy, with our annual total ordinary dividend equal 
to approximately 65% of our full year profit after tax.

Surplus capital accrued over time, in excess of that required  
for our regulatory capital purposes, will be returned to 
shareholders periodically in the form of special dividends.

Driven by our revenue model
Our revenue model includes a mix of fixed fees, ad valorem 
and transactional charges which provide a balance of inflation 
protection and resilience in the face of economic and capital 
market fluctuations. A significant portion of our revenues are 
recurring, in the form of charges levied on an annual or other 
recurring basis.

...our people
Our learning and development framework ensures we 
support and develop our staff to allow them to fulfil their 
potential and progress their careers. We reward our staff 
through our competitive pay and benefits package.

3-star

Engagement (Best Companies survey accreditation)

…our shareholders
Our high customer retention rates and diversified revenue 
model combine to yield predictable and sustainable revenue 
streams from the business, which quickly convert into cash. 
This supports our progressive dividend policy whilst 
enabling us to invest in future growth.

10.75p

Total ordinary dividend per share

…our other stakeholders
We have a strong social conscience and support our  
local community with a variety of charitable initiatives.

£441,000

Charitable donations

Underpinned by factors 
that determine our  
long-term growth:

Market trends  
and opportunities

Stakeholders

Responsible business

Risk management

Governance

See more p18

See more p28

See more p32

See more p60

See more p72

20 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023

21

 
 
Our strategy to achieve our purpose

Sustainable 
growth 

We focus on organic growth, leveraging our 
brand. We operate a highly cash generative 
business model with diversified revenue streams 
which enables us to perform in different  
market conditions. We will scale the business 
effectively, utilising our dual-channel single-
operating model and our optimised hybrid 
technology model that blends in-house and 
third-party software.

Progress
•  Investment in our brand with the commencement of our 

‘feel good, investing’ multi-channel advertising campaign, 
alongside our new five-year partnership as the title sponsor 
of the Great Run Series.

•  Total revenue increased by 33% to a record £218.2 million, 

driven by our diversified revenue streams.

•  Delivered a record PBT of £87.7 million, up by 50%.

Future focus 
To grow the platform business by increasing brand awareness 
and implementing a cost-effective distribution strategy.  
To continue implementing solutions to deliver operational 
efficiencies in the business.

Performance measures
•  Revenue

•  Revenue per £AUA

•  Profit before tax

•  PBT margin

•  Diluted EPS

Principal risks
•  Strategic risk

•  Operational risk

•  Financial risk

Scale with purpose
We agreed a new five-year partnership with the  
Great Run Series. The series was a great success  
in 2023, with a total of 169,000 participants,  
452,000 spectators, and 4.7 million TV viewers. 

Brand recall of participants post-event averaged 93%, 
compared to 38% pre-event. 

Strategic report

Governance

Financial statements

Other information

Easy-to-use  
platform 
propositions

We develop our products with a focus on 
ease of use, service and price. Our solutions 
are accessible via mobile and web, with 
comprehensive functionality and intuitive 
customers journeys. We provide helpful 
content to support customers on their 
investment journey.

Progress
•  Our free pension finding service is now live for new and 

existing customers. 

•  We have implemented new dealing functionality which 

allows advisers to make a one-off investment using their 
customers’ model portfolio asset allocation.

•  The development of Touch, our simplified mobile-led 
proposition for advisers, is ongoing with a closed beta 
launch completed in the year. 

Future focus 
To further improve the customer journey to ensure we are 
the easiest platform to use, considering the evolving 
needs of our customers.

Performance measures
•  Number of retail customers

•  AUA

Principal risks
•  Strategic risk

•  Operational risk

•  Financial risk

Innovation with purpose
Our free pension finding service is now live for new 
and existing customers, simplifying the pension 
consolidation journey by finding a customer’s 
previous pensions and consolidating them it into  
an AJ Bell SIPP. 

In FY24, we will launch our new ready-made pension 
product that consolidates a customer’s pensions into 
a simple product, offering an investment range of 
four AJ Bell growth funds with a transparent all-in 
charging structure ranging from 45bps to 60bps.

22 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 23

Our strategy to achieve our purpose

Excellent 
service

We offer a first-class customer service through 
our knowledgeable, helpful and responsive staff, 
and deliver a secure and resilient platform which 
customers and advisers can rely on. 

Progress
•  Excellent customer retention rate of 95.2%.

•  Achieved a Trustpilot score of 4.8-stars.

•  Recognised as the Which? Recommended Investment 

Platform provider for the fifth consecutive year.

Future focus 
To continue to deliver a first-class customer service.  
To develop the investment platform to ensure  
it is scalable, adaptable, resilient and secure.

Performance measures
•  Customer retention rate

Principal risks
•  Strategic risk

•  Operational risk

•  Financial risk

Excellence with purpose
AJ Bell is here to help – whether it’s over the phone, 
email or webchat, our friendly team will always be 
straight-talking and transparent. 

Our high-quality service, with over 95% of customer 
calls in 2023 answered within 20 seconds, is reflected 
in our market-leading 4.8-star Trustpilot score. 

 I have not had a bad experience in around 20 
years as a customer. When I phone the help desk, 
people are always helpful. That doesn’t happen 
with a lot of help desks, or customer services.”

Tony, AJ Bell customer

Strategic report

Governance

Financial statements

Other information

High staff 
engagement

We strive to promote an inclusive culture 
where our people feel valued, respected as 
individuals, and empowered to succeed in 
their chosen career path. Our strong employer 
brand and culture enable us to attract and 
retain quality staff. We focus on personal 
growth to develop and support our people 
and help them achieve their potential.

Progress
•  Achieved a 3-star accreditation in the Best Companies 

survey for the sixth consecutive year.

•  Recognised as Large Employer of the Year at the  

North West Apprenticeship Awards.

•  Our Talent Development Programmes were rated 

‘Outstanding’ by Ofsted.

•  Enhanced our pay and benefits package, including first 
award of the new free share scheme for all employees 
and increases to base pay and pension contributions.

Future focus 
To continue to focus on staff engagement and 
development, promoting our culture whilst enhancing  
our employer brand. 

Performance measures
•  Best Companies score

Principal risks
•  Strategic risk

•  Operational risk

Engagement with purpose
Our Talent Development Programme (TDP) offers 
those future Team Leaders and Managers at AJ Bell  
the opportunity to obtain an approved management 
qualification and put the skills they have learned  
into practice. Programmes such as these were a key 
contributor to over 180 internal promotions for our 
people during the year. One of those promotees was 
Emma, who joined the programme in 2020 and is 
now Head of Strategic Planning and Governance.

 It’s now been three years and four promotions 
later and there’s no doubt I’ve used what I learnt 
in the TDP – from building a team of ten from 
scratch to now leading a project management 
team, I’m constantly finding new ways to use  
the different modules and lessons.”

Emma, AJ Bell employee

24 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 25

Key performance indicators

How we 
performed

We use selected key performance 
indicators (KPIs) to monitor progress 
against our strategy.

These are the primary KPIs which we use to measure 
strategic progress. Our KPIs are reviewed annually in 
relation to the strategic objectives of the Company 
through our business planning process and have  
been linked to the relevant strategic drivers.

Link to strategy

Sustainable  
growth

Easy-to-use platform 
propositions

Excellent  
service

High staff  
engagement

Strategic report

Governance

Financial statements

Other information

Number of retail customers

491,402

440,589

382,754

295,305

232,066

+12%

Movement 
2022 to 2023

Revenue
£m

104.9

126.7

218.2

145.8

163.8

Diluted EPS
p

9.47

7.47

10.67

11.35

16.53

+46%

Movement 
2022 to 2023

+33%

Movement 
2022 to 2023

2019

2020

2021

2022

2023

2019

2020

2021

2022

2023

2019

2020

2021

2022

2023

Why this is important
The number of retail customers is the number that have at least 
one funded account with an AJ Bell product at 30 September 2023.

The number of retail customers can be used as a measurement  
to determine the success of our propositions, customer service 
and marketing.

Why this is important
Our revenue is the total income generated by the Group’s 
activities, comprising recurring ad valorem, recurring fixed and 
transactional revenue. 

Why this is important
Diluted EPS represents profit after tax divided by the weighted 
average number of shares and unexercised options in issue 
during the period.

Revenue provides a measurement of the financial growth of  
the Group.

EPS provides a measurement of profit per share to determine 
the value created for shareholders.

AUA1
£bn

52.3

56.5

72.8

69.2

76.1

Customer retention rate
%

95.4

95.5

95.5

95.2

95.0

PBT margin
%

35.9

38.4

37.8

35.6

40.2

2019

2020

2021

2022

2023

2019

2020

2021

2022

2023

2019

2020

2021

2022

2023

+10%

Movement 
2022 to 2023

(0.3)ppts

Movement 
2022 to 2023

+4.6ppts

Movement 
2022 to 2023

Why this is important
AUA is the value of assets for which AJ Bell provides either  
an administrative, custodial or transactional service.

AUA is a measurement of the growth of the business and is the 
primary driver of ad valorem revenue, which is the largest 
component of Group revenue.

Revenue per £AUA1
bps

21.9

23.9

22.2

22.6

29.8

2019

2020

2021

2022

2023

+7.2bps

Movement 
2022 to 2023

Why this is important
The customer retention rate is the average number of funded 
platform customers during the financial year that remain funded  
at 30 September 2023.

Customer retention is a measurement of customer satisfaction.

Why this is important
PBT margin is calculated as PBT divided by total revenue. 

PBT margin is a measurement of the efficiency of the Group’s 
business model in converting revenue into profits.

PBT
£m

48.6

37.7

55.1

58.4

Best Companies survey score

87.7

3

3

3

3

3

+50%

Movement 
2022 to 2023

None

Movement 
2022 to 2023

2019

2020

2021

2022

2023

2019

2020

2021

2022

2023

Why this is important
Revenue per £AUA is the total revenue generated during the year 
expressed as a percentage of the average AUA in the year.

Why this is important
PBT is the profit generated by the Group before Corporation Tax  
is paid.

Revenue per £AUA provides a simple measurement to facilitate 
comparison of our charges with our competitors.

PBT is a measurement of the financial performance of the Group. 
Profits can be used to strengthen the capital base, invest within 
the business or be returned to investors.

Why this is important
The Best Companies survey provides employers with honest, 
in-depth feedback from employees covering a range of matters 
such as leadership, wellbeing, pay and more.

The survey score accreditation reflects our level of employee 
engagement, with a 3-star accreditation representing the 
highest standard of workplace engagement.

1.  Our KPIs include alternative performance measures (APMs), which are indicated with an asterisk. APMs are not defined by International Financial Reporting Standards (IFRS) and 
should be considered together with the Group’s IFRS measurements of performance. We believe APMs assist in providing greater insight into the underlying performance of the 
Group and enhance comparability of information between reporting periods. For definitions, see page 172.

26 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 27

Stakeholder engagement

Understanding what  
matters to our stakeholders

We believe effective stakeholder engagement is a key element in 
driving a successful, sustainable business, built for the long term.

Strategic report

Governance

Financial statements

Other information

We proactively engage with and listen to 
our stakeholders to understand what is 
important to them. By understanding our 
stakeholders, we can factor into boardroom 
discussions the potential impact of our 
decisions on each stakeholder group and 
consider their needs and interests. 

This table sets out who our key 
stakeholders are, the key reasons we 
engage with them, the areas they have a 
material interest in and a summary of how 
we engaged in the year when considering 
what is most likely to promote the success 
of the Company. 

Link to strategy

Sustainable  
growth

Easy-to-use platform 
propositions

Excellent  
service

High staff  
engagement

Our customers and their advisers

Our people

Our shareholders

Other stakeholders

Our customers include retail investors, 
financial advisers and wealth management 
companies. Our success is dependent on 
our ability to understand our customers’ 
needs and develop appropriate products 
to meet those needs.

Our people are at the heart of our success. 
Our success is built on delivering a high-
quality service through the skills  
and passion of our people who bring  
our values to life across the business.

Our shareholders include both institutional 
and retail investors, including AJ Bell 
customers and employees.

Delivering on our long-term strategic 
objectives is dependent on our 
shareholders’ support

Other stakeholders represent the local 
communities in which we operate, as well 
as the wider environment, our suppliers 
and our regulators. As a socially 
responsible business, we believe we have  
a responsibility to our local communities, 
wider society and our suppliers.  
We operate in a highly regulated 
environment and engage with our 
regulators constructively.

An investment platform for our customers and advisers that:

A working environment for our people that:

Our shareholders want to invest in a business that:

Our other stakeholders want us to:

is secure, reliable, and easy to use;

• 
•  provides a high-quality service at low cost; and
•  helps them meet their long-term financial objectives.

•  facilitates their engagement at all levels;
•  provides them with development opportunities;
•  promotes their physical and mental wellbeing; 
•  promotes diversity and inclusion;
•  rewards them appropriately; and
•  encourages flexible working practices.

Customer services and websites
We have ongoing customer and adviser engagement through calls, 
meetings, organised events, newsletters, our website and other written 
communications.

Surveys, staff communications and feedback
We engage regularly with our staff through our annual staff survey, the 
appraisal process, our intranet site, Company presentations, leadership 
lunches and our wellbeing programme.

Our proposition websites provide our customers and their advisers with 
a range of tools to assist them to manage their investments.

Surveys
Customer and adviser surveys are conducted on an annual basis with 
the results reviewed at Board level. Specific user groups perform 
beta-testing to provide further insight and feedback. This engagement 
and feedback inform the way in which we can best serve our customers 
and their advisers.

Fiona Clutterbuck is our director responsible for employee engagement. 
The Employee Voice Forum meets to discuss a variety of themes raised by 
staff, with recent topics including staff retention and hybrid working.

Company share schemes
We continue to encourage employee share ownership through our BAYE 
scheme and free share scheme for all employees, to engage our workforce 
in the performance of the Company and to align employee and 
shareholder interests. 

AJ Bell Way review
We engaged with our customers, in both D2C and advised markets, 
through group discussions and in-depth interviews in order to 
understand how customers perceive our culture and what they think  
of us as a business.

AJ Bell Way review
We held group discussions with 36 members of staff and hosted an online 
survey in which all our people were invited to participate to give their views 
on our existing purpose and guiding principles as part of the AJ Bell Way 
refresh.

•  Hosted a range of events for advisers including Investival and our ‘on 

and off the road’ seminars.

•  Excellent customer retention rate of 95.2% and Trustpilot score of 

4.8-stars.

•  Refreshed our AJ Bell Way and guiding principles.
•  3-star Best Companies survey accreditation.
•  Improvements to our staff pay and benefits package.
•  First award of the new all-employee free share scheme granted 

•  Launched our pension-finding service for new and existing 

in January 2023.

customers. 

•  Closed beta launch completed for Touch, our simplified mobile-led 

proposition for advisers.

•  A record intake of 34 new digital and investment apprentices in the year.

•  delivers on its investment case; and
•  provides long-term sustainable returns.

•  act as a responsible corporate citizen in all respects; and
•  conduct our business with integrity.

Ongoing investor relations programme
Through our investor relations programme, which includes regular  
trading updates, management roadshows, investor and analyst meetings, 
attendance at investor conferences, and our AGM which all members of  
the Board attend, we ensure that shareholder views are brought into the 
boardroom and considered in our decision making.

The CEO and CFO, supported by the Investor Relations Director, met  
with analysts and investors throughout the year. We also undertook an 
externally-facilitated investor study to provide the Board with detailed 
feedback on how the Company is viewed by investors. 

During the year we appointed Les Platts as a Representative Director 
for Andy Bell, as a signficant shareholder. Through Les we hope to gain 
access to Andy’s experience as well as Les’ own in-depth knowledge of  
AJ Bell and the financial services sector.

Our Remuneration Committee Chair, Margaret Hassall also consulted  
with shareholders on proposed changes to Directors’ remuneration and 
Non-Executive Director fees.

Corporate broker updates
Our corporate broker and sell-side analysts also provide us with valuable 
feedback and market insight. Our corporate broker delivers updates on 
market dynamics and representatives are regularly invited to attend Board 
meetings.

•  Reported our performance quarterly.
•  46% increase in our total ordinary dividend.
•  All resolutions passed at the AGM with a majority of more than 97%.

Engaging with our suppliers
We maintain and develop our business relationships. In addition to our 
due diligence processes, we ensure management have regular feedback 
sessions with representatives from key suppliers. We ensure our payment 
terms are fair and in compliance with payment practices.

Engaging with our regulators
Led by our Compliance Team, we regularly engage with the FCA and 
DWP on consultation papers and industry issues. We actively seek to 
lobby via public consultation and with policymakers where we see 
unfairness or unnecessary complexity. 

Engaging with our communities and wider society
This year, we launched AJ Bell Futures Foundation to develop long-term 
partnerships in our local communities. We have committed to the 
contribution of 0.5% of our profits to the foundation each year. As part of 
this, we have already seen our staff participating in volunteering activities 
with both of our initial partner charities, Smart Works and IntoUniversity.

•  30-day payment terms.
•  Launch of AJ Bell Futures Foundation.
•  £441,000 of charitable donations.
•  542 hours of staff volunteering.
•  Donation of over 100 laptops and desktops to local  

primary schools and community organisations.

l

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28 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 29

 
 
 
 
Section 172 statement

For the benefit  
of our stakeholders

We set out some examples of how the 
Board has had regard to the duties under 
s172 when considering specific matters, 
and how it has considered the interests of 
our key stakeholders in those decisions. 
Further detail on how the Board operates, 
including the matters it discussed and 
debated in the year, having regard to its 
s172 duties, are contained within the 
Corporate Governance report on  
pages 80 to 87. 

The Board seeks to understand and 
carefully consider each of our key 
stakeholders’ interests, priorities and views. 
The Board recognises that each decision 
will have a different impact and relevance 
to each key stakeholder, and so having a 
good understanding of their priorities is 
important. 

Where stakeholder priorities conflict,  
the members of the Board exercise 
independent judgement when balancing 
those competing interests in order to 
determine what it considers to be the most 
likely outcome to promote the long-term 
sustainable success of the Company. 

Although the Board engages directly  
with some stakeholders, engagement also  
takes place at different levels within the 
business. The output from engagement 
below Board level is reported back to the 
Board and/or Board Committees and helps 
to inform both Board and other business-
level decisions. 

Further information about how we engage 
with our stakeholders and their needs can 
be found on pages 28 and 29.

Section 172 of the Companies Act 2006 
(s172) requires Directors to act in the way 
they consider, in good faith, would be 
most likely to promote the success of the 
Company for the benefit of its shareholders 
as a whole and, in doing so, have regard 
(amongst other matters) to: 

a.  the likely consequences of any decisions 

in the long term; 

b.  the interests of the Company’s employees; 

c.  the need to foster the Company’s 

business relationships with suppliers, 
customers and others; 

d.  the impact of the Company’s operations 
on the community and environment; 

e.  the desirability of the Company 

maintaining a reputation for high 
standards of business conduct; and 

f.  the need to act fairly between 

shareholders and the Company. 

Principal decisions:

AJ Bell Way review

Process and key stakeholder considerations:
The AJ Bell Way is a key management and communications 
tool split into four sections:

•  Our purpose – ‘To help people invest’ – and what that means. 

•  Our guiding principles, which drive our purpose-led culture 

and values.

•  Our key stakeholders and how we create value for them.

•  The business model and strategy we employ to deliver value 

to our stakeholders. 

As it was 10 years since its introduction, we undertook a review 
this year to identify whether our purpose and guiding principles 
remained relevant to the business. It also provided an opportunity 
to reinforce to staff who our key stakeholders are, and how 
everyone needs to play their role in delivering value to them. 

With the support of an independent third-party consultancy, 
we engaged with key stakeholder groups, principally our 
people, our customers and financial advisers. 

The outcome of the process reaffirmed how important and 
deep-rooted our purpose and guiding principles are. Some 
refinements were suggested to better represent the business  
as it is today and align our ambitions for the future.

People
We engaged with our people through four discussion groups 
with 36 members of staff, online surveys which responded to 
targeted questions based on qualitative insights, and interviews 
with all members of our ExCo. 

The key aims of the review were to:

•  Identify the extent to which our people were aware of,  
and familiar with, our purpose and guiding principles.

•  Identify whether the guiding principles resonated with  
our people and positively influenced their behaviour.

•  To determine if our guiding principles were still fit for 

purpose and, if not, identify how best to improve them.

Customers and Advisers
The engagement with our customers and advisers involved 
three group discussions with 20 customers (who were 
representative of our customer base) and in-depth interviews 
with representatives of five adviser firms that use our platform. 
The key aim of the review was to understand how our 
customers and advisers perceived our brand and what  
they thought of how we operate as a business. 

Shareholders
Embedding the AJ Bell Way helps us to ensure that we run our 
business and make decisions that are aligned to the interests of 
all of our stakeholder groups, which is key to driving longer 
term sustainable value.

Further information about the review of the AJ Bell Way can be 
found on page 28. 

Strategic report

Governance

Financial statements

Other information

Use of interest income to benefit our different stakeholders

Customers
We considered the need to treat our customers fairly and, in 
anticipation of the new Consumer Duty which took effect on 
31 July 2023, the need to ensure our products delivered fair 
value to our customers such that they shared in the benefit.  
We were also mindful that we communicated information 
about interest rates in a way which enabled our customers  
to understand the impact of holding cash and that such 
information was easy to find.

When doing so, we considered:

•  Our aim of keeping the direct charges borne by our 

customers for our services lower than they would otherwise 
be, and providing our customers with a high level of benefits.

•  The level of investment in our technology that is needed to 
ensure we continually improve and evolve our propositions 
and customer experience whilst ensuring the highest level of 
protection of our customers’ assets.

•  The impact of the retained interest rate revenue on total cost 
to our customers for using our services and the impact on 
the overall value of our products.

•  The level of the interest rates paid on cash balances by other 
investment platforms and those paid by banks in relation to 
products with similar characteristics such as ‘easy access / 
call accounts’.

•  The ability for some of our customers to access higher rates 
on fixed term deposits via our Cash savings hub and/or to 
gain interest rate exposure inside their existing AJ Bell 
products by investing in products such as gilts and money 
market funds. 

People
We considered the need to continue to invest in our people, 
without whom we would not be able to deliver a high-quality 
service to our customers. Delivering a fair reward package  
that reflected increased cost-of-living pressures was a key 
consideration in our pay and benefit award this year. We were 
also keen to implement a further award of free shares to  
all our eligible people in order to further improve alignment of 
their interests with those of our customers and shareholders.

Our community
We considered the automatic benefit that would accrue to our 
communities from the related increase in profitability. This 
arises because of our commitment to contribute 0.5% of our 
profit before tax to the AJ Bell Futures Foundation each year  
for distribution to charitable causes. We also registered the  
AJ Bell Futures Foundation as a charity to further embed  
our commitment to supporting our local communities.

Process and key stakeholder considerations:
Our core purpose is to help people invest by facilitating the 
conversion of cash into stocks, funds, and other asset types, 
whilst also providing a service to the subsequent disinvestment 
of those assets and withdrawal of cash as and when required 
during the customer lifecycle. However, there are other points 
in the customer lifecycle when assets may be held in cash, so 
as an ancillary part of our services we facilitate the placement 
of customers’ cash with third-party banks. As a result of 
pooling the cash that we deposit with banks, we are able to 
achieve a significantly higher gross rate of interest than our 
customers would be able to earn individually if they held cash 
in accounts with similar characteristics, particularly where it 
can be accessed or used on call, without notice. We use the 
related revenue to pay competitive interest rates to our 
customers whilst also keeping our customer-facing charges 
low. We also reinvest in our customer propositions for their 
long-term benefit. The net interest income generated is 
recognised as revenue and is a component of our overall 
diversified revenue model.

As in the previous financial year, macroeconomic conditions 
had both positive and negative impacts on our business and 
our stakeholders during the year, including the further rapid 
increases in the Bank of England base rate from 2.25% at the 
beginning of the year to 5.25% by 30 September 2023. Whilst 
net interest income in the year was partially offset by lower 
levels of transactional revenues, overall it contributed to a 
significant increase in revenue. 

Consequently, the Board and Executive Management Team  
had to decide how this increase in revenue would be used to 
benefit all stakeholder groups. In making those decisions the 
following factors were considered:

Shareholders
We considered the need to balance the short-term impact on 
our shareholders of not retaining and distributing the additional 
revenue to them against the longer-term benefit to all 
stakeholders of re-investing in our propositions, workforce  
and brand. 

When doing so, we considered:

•  The negative impact that the downward cycle of interest 

rates to the historic low of 0.10% had on our revenue margin 
and therefore shareholder returns and our desire to rebuild 
revenue margins back to long-term normal levels.

•  The indirect benefit for our shareholders in the longer-term 
of using the additional interest rate revenue to reduce other 
customer-facing charges and increasing the interest rates 
payable on customer cash balances, both of which have a 
positive impact on the attractiveness of our products and  
our ability to retain existing customers and attract new 
customers. 

•  The longer-term benefit for shareholders of increased 

investment in the AJ Bell propositions and brand to better 
enable us to continue to benefit from the long-term 
structural drivers of growth in the UK investment  
platform market. 

30 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023

31

Responsible business

Growing our  
business responsibly

We are committed to growing our business 
responsibly. Being principled and acting with 
integrity are at the heart of the AJ Bell Way, 
creating a culture with responsible decision 
making at its core. This was evidenced by the 
achievement of our AA MSCI ESG rating for 
the third successive year.”

Peter Birch 
Chief Financial Officer

In this section

Responsible  
propositions

Responsible  
employer

Supporting our  
local communities

Environmental  
awareness

p36

p39

p44

p46

We are driven by our purpose – to  
help people invest – and our product 
propositions help to address the growing 
societal need for individuals to take 
personal responsibility for their financial 
future by enabling people to take control 
of their own investments, be that directly 
or with the help of a financial adviser. 

We seek to understand the social and 
environmental factors which impact our 
business the most and to respond in a way 
that creates long-term sustainable value 
for all our stakeholders. During the year, 
we undertook an externally-facilitated 
investor perception study in which we 
obtained feedback from our shareholders 
on the ESG factors which are most 
important for our business. We used  
the results of this to inform our financial 
materiality assessment as detailed on  
page 34. The assessment shows that 
having responsible propositions, being a 
responsible employer and having effective 
governance are the most material areas  
of ESG for AJ Bell.

As well as focusing on our material topics, 
we also consider the impact we can have 
on achieving a more sustainable future  
for society. To support this ambition, we 
have aligned our responsible business 
strategy to the United Nations Sustainable 
Development Goals. Businesses play a  
key role in the global achievement of the 
goals and we have identified the targets 
towards which we believe we can have  
the greatest impact. 

During the year we have continued to 
ensure that ESG is embedded in our 
business strategy with a focus on our four 
responsible business pillars: responsible 
propositions, responsible employer, 
supporting our local communities and 
environmental awareness. We have 
delivered great results across our pillars 
this year, with key highlights including:

•  Launching the AJ Bell Futures 

Foundation, our new charitable 
framework focused on supporting 
people who have faced significant life 
challenges to give them opportunities  
to improve their life chances and find  
a path to financial security.

•  Achieving a 3-star Best Companies 

score, the highest standard of workplace 
engagement, for a sixth consecutive year.

•  Supporting our people through the 
rising cost of living by enhancing  
our pay and benefits package.

•  Developing an operational net zero 

roadmap to understand the key steps 
which would be required for our 
business to achieve net zero. 

We are pleased by the progress we 
continue to make in these areas but 
acknowledge the need for continuous 
development and have set several 
ESG-related objectives for the year  
ahead in our business planning process. 

Strategic report

Governance

Financial statements

Other information

How we govern our responsible business strategy

Board of AJ Bell plc
The Board is the decision-making body relating to ESG matters, taking ultimate responsibility and providing oversight  
of management actions. The Board receives a bi-annual update on our responsible business strategy.

Audit 
Committee

The Committee is 
responsible for reviewing 
ESG-related financial 
information and 
disclosures.

Risk & Compliance 
Committee

The Committee is 
responsible for ensuring 
ESG-related risks are 
effectively embedded in 
risk management 
frameworks and  
risk reporting.

Remuneration 
Committee

The Committee oversees 
that remuneration policy 
and practices are designed 
to support our strategy 
and promote long-term 
sustainable success.

ESG  
Forum

The NED forum performs 
reviews and deep dives into 
specific ESG topics and 
reviews ESG objectives for 
management. The forum 
provides recommendations 
to the Board.

ESG working group
Our cross-functional ESG working group is responsible for the co-ordination of day-to-day activities, ensuring we deliver on our 
objectives, and for the consolidation of our responsible business approach. ESG-related information is reviewed by the working  
group before being presented to the Board, its sub-committees or the NED ESG Forum.

Executive responsibility
The CFO has the delegated authority from the Board to manage our responsible business strategy and is accountable  
for its delivery. Executive Committee members are allocated specific ESG-related objectives in their business areas,  
aligned to our strategy.

Our approach to responsible business

We behave in a responsible manner 
with a focus on our propositions, our 
people, our communities and the 
environment. We believe this is 
important for the long-term 
sustainability of our business.

The Board is responsible for the 
conduct of AJ Bell’s business and the 
development of its strategy, as well as 
promoting the long-term sustainable 
success of the business. This includes 
both how we embed our approach to 
behaving responsibly across the 
business and promote a healthy 
corporate culture. The Board provides 
oversight and has elected Peter Birch, 
Chief Financial Officer, as the Executive 
Director responsible for our approach 
to responsible business.

Individual objectives have been assigned 
to Executive Committee members and  
a cross-functional ESG working group 
exists for the co-ordination of day-to-day 
activities. This structure allows us to fully 
embed ESG across our existing business 
strategy. Our NED ESG forum enables the 
Board to provide more focused input into 
specific areas.

In 2023, the Board received bi-annual  
ESG updates. Details of the oversight 
provided by the Board sub-committees  
is disclosed in the Governance section  
of this Annual Report.

See footnote 1.

We administer over £70 billion  
of assets for our customers’ 
financial futures.
In the year our customers 
withdrew over £960 million of 
pension funds for their retirement 
and just under 1,500 customers 
used their Lifetime ISAs towards 
purchasing a first home.

1. 

 The use by AJ Bell plc of any MSCI ESG research LLC or its affiliates (“MSCI”) data, and the use of MSCI logos, trademarks, service marks or index names herein, do not constitute 
a sponsorship, endorsement, recommendation, or promotion of AJ Bell plc by MSCI. MSCI services and data are the property of MSCI or its information providers, and are 
provided ‘as-is’ and without warranty. MSCI names and logos are trademarks or service marks of MSCI.

32 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 33

Strategic report

Governance

Financial statements

Other information

Responsible business

Materiality approach to ESG
In order to remain successful in the long 
term, an understanding of our most 
material ESG topics is essential to inform 
company strategy, targets and reporting. 

In our initial assessment, we have taken a 
financial materiality approach, considering 
the factors which may generate risks or 
opportunities that have a significant 
influence on future cash flows. In doing  
so we considered the International 
Sustainability Standards Board’s (ISSB) IFRS 
Sustainability Disclosure Standards, which 
the UK Government has confirmed its 
intention to adopt. 

We identified 13 ESG factors of material 
importance to our business, with reference 
to SASB, our MSCI ESG rating factors and 
investor feedback. We then assessed each 
area by impact on the Group’s cash flow. 
To help inform our assessment, as part of 
an investor-perception study we sought 
feedback from our investors on which  
ESG factors they consider most important. 
Our results are presented in the chart on 
this page.

This assessment highlights that having 
responsible propositions, being a 
responsible employer, and having effective 
governance are our most material areas of 
ESG. In relation to environmental factors, 
the nature of our business model means 
that our impact is relatively low, but it is 
important for us to ensure that customers 
have accurate and complete information 
to use in making investment decisions.

We will review our materiality assessment 
each year, adjusting our approach as 
standards and best practice evolve, and  
to ensure we are regularly reporting on  
the most relevant ESG issues.

Material topic

Low

Medium

High

Responsible propositions

Impact on business

Responsible business area

Material issues

UN SDG targets

Data privacy and security

Employee engagement, health & wellbeing

Talent development

Systemic risk management 

Corporate governance

Transparent customer information

Corporate behaviour

Diversity and inclusion

Responsible investment

Social advocacy

Operational emissions

Local communities

Financed emissions

Environment

Social

Governance

Definitions
Data privacy and security: Addressing the management of risks related to the collection, retention,  
and use of sensitive, confidential user data and the resilience of IT infrastructure to cyber-attacks.
Employee engagement, health & wellbeing: Ensuring our employees are paid fairly, engaged at all 
levels and the provision of a healthy and safe working environment including support of their physical 
and emotional wellbeing. 
Talent development: Ensuring the Group has the ability to attract new people as well as retain and 
develop a highly skilled workforce. 
Systemic risk management: Managing the risks arising from large-scale weakening or collapse of 
operational systems upon which the business depends. 
Corporate governance: Having an effective system of rules, practices and processes by which a 
company is directed and controlled. 
Transparent customer information: Providing adequate and clear information about our products and 
services to support our customers in navigating their investment decisions. 
Corporate behaviour: Overseeing and managing business ethics issues such as fraud, corruption, 
executive misconduct and negligence. 
Diversity and inclusion: Ensuring our culture, hiring and promotion practices embrace the building of 
a diverse and inclusive workforce throughout the organisation that reflects the local communities in 
which we operate and our customer base.
Responsible investment: Integrating environmental, social and governance considerations into the 
management of our investment products and the investments we offer on our platform, and the 
provision of data and content to support customers in making responsible investment decisions.
Social advocacy: Includes lobbying efforts with public policy makers and investment in initiatives to 
advance societal issues, such as reducing the gender investment gap. 
Operational emissions: Minimising our operational carbon footprint. This includes both direct 
emissions and indirect emissions in our value chain. 
Local communities: Supporting the economic development of our community and preserving the 
local environments in which we operate. 
Financed emissions: Minimising the carbon footprint associated with our AJ Bell Investments funds 
and MPSs.

Responsible employer

Who it impacts
Customers and their advisers, wider society, 
shareholders.

Why it is important
Our aim is to make investing easier and empower 
people to invest for their financial future.

In fulfilling our role in society it is pivotal that we 
offer propositions which enable more people  
to invest. 

•  Transparent 
customer 
information

•  Responsible 
investment

•  Data privacy and 

security

•  Systemic risk 
management

•  Social advocacy

Who it impacts
Employees, shareholders.

Why it is important
Our success is built on delivering a high-quality 
service through the skills and passion of our 
people, who bring our values to life across  
the business.

•  Employee 

engagement, 
health and 
wellbeing

•  Talent 

development

•  Diversity and 

inclusion

4.4

13.2

5.5

3.8

5.5

4.4

10.2

Supporting our local communities

Who it impacts
Local communities, shareholders.

Why it is important
We have a strong social conscience and are 
committed to making a positive contribution  
to the communities in which we operate.

•  Local 

communities

•  Social advocacy

3.8

5.5

4.4

10.2

Environmental awareness

Who it impacts
Customers and their advisers, wider society, 
shareholders.

Why it is important
We recognise the importance of societal action 
to reduce global emissions and are committed to 
playing our part.

•  Operational 
emissions

•  Financed 
emissions

13.2

Our contribution to the United Nations Sustainable Development Goals (UN SDGs)

Key to UN’s Sustainable Development Goals (SDGs) targets

In addition to the financial materiality 
assessment, we have also considered 
how our business can impact wider 
society. There are 17 UN SDGs that form 
a shared global agenda to achieve a 
better and more sustainable future for 
all. We support the UN SDGs and this 
year undertook a review to establish the 
goals on which our responsible business 
strategy has the greatest impact. 

This review included a workshop held 
with senior management from across 
the business to better understand each 
of the goals and their targets, and 
discuss where we believe we can  
have the most significant impact. 

This identified five key targets which  
we have mapped to our responsible 
business strategy.

3.8: 

4.4: 

 Achieve universal health coverage, including financial risk protection, access to quality essential health-care services and access to safe, effective, 
quality and affordable essential medicines and vaccines for all.

 By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, 
decent jobs and entrepreneurship.

5.5: 

 Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life.

10.2:  By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or 

economic or other status.

13.2: Integrate climate change measures into national policies, strategies and planning. 

34 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 35

Responsible business

Responsible  
propositions

Trustpilot score 

4.8-star

(FY22: 4.6-star) 

Strategy
We offer products and services 
aligned to our core purpose – to 
help people invest. We do this in  
a way that helps our customers  
to achieve their financial goals, 
whether self-directed or with the 
support of an adviser. We also 
provide options for customers to 
invest responsibly on our platform 
and are responsible stewards of the 
investments we manage on our 
customers’ behalf.

2023 highlights
•  Implemented the FCA’s new 

Consumer Duty requirements. 

•  Strong engagement in our Money 

Matters by AJ Bell initiative.

Our focus on helping people to invest guides our product 
philosophy; ensuring we offer accessible investing 
solutions designed to help our customers to achieve  
their long-term financial goals.

We report our approach to offering responsible 
propositions in three strands: accessibility, product 
offering, and customer security.

Accessible solutions
We believe in making investing accessible. Our low-cost, 
easy-to-use propositions cater for a broad range of 
investors. We produce content to educate more people 
about investing.

Product offering
Our high-quality propositions offer products with a 
long-term focus. We provide solutions to facilitate 
sustainable investing and are responsible stewards of  
the investments we manage on our customers’ behalf. 

Customer security
We protect our customers’ data through robust 
information security control. We campaign on behalf  
of our customers where we see unfairness and 
overcomplex regulations.

Strategic report

Governance

Financial statements

Other information

Accessible solutions
Making investment easier
At AJ Bell, we believe in making investing 
accessible, whether investing directly or 
with the help of a financial adviser. Our aim 
is to help our customers to achieve their 
financial goals and promote a better 
understanding and awareness of 
investment choices that ultimately deliver 
good outcomes for our customers. 

The FCA’s new Consumer Duty 
requirements came into force at the end of 
July, aimed at setting higher expectations 
for the standards of consumer protection 
across financial services. Our ingrained 
focus on delivering good outcomes for  
our customers meant that we were  
well prepared for the implementation, 
identifying no significant changes to  
our business model or processes.

We provide educational investment 
content to our customers and their 
advisers through our weekly Shares 
magazine, podcasts, online resources 
and adviser events, providing market 
information and expert analysis to  
support our customers in navigating their 
investment decisions. Our new ‘learn to 
invest’ section of our D2C site provides 
customers with a wide range of resources 
from investing essentials to in-depth guides.

Our range of full-service and simplified 
platform propositions ensure we are  
well placed to support a wide range of 
investors with different levels of wealth 
and investment experience. Our simplified 
proposition, Dodl, broadens our reach to  
a new generation of investors across the 
D2C segment. Dodl is a commission-free 
service, aimed at younger, less-
experienced investors, offering  
a simplified investment range and is 
amongst the best-value investment 
platforms in the market. Touch, due to 
launch in 2024, is a mobile-focused 
platform service that will broaden our 
offering to financial advisers and help 
them serve a wider base of clients. 

Product offering
Our platform product philosophy
We provide mainstream products that we 
believe will help our customers manage 
their investments for the long term. 

Our core products are SIPPs, ISAs and 
Dealing Accounts. SIPPs and ISAs enable 
customers to invest for the long term in a 
government-approved, tax-advantageous 
way and we also offer variations of these 
products, such as the Lifetime ISA and 

junior products, ensuring that we cater for 
a wide range of customer requirements. 

We offer an open-architecture platform 
with investment solutions from market-
leading providers and our own AJ Bell 
Funds and MPS, which cater for a wide 
range of risk appetites. Through our 
products, customers can buy, sell and hold 
a broad range of investments including 
shares, collective investments and other 
instruments traded on the major stock 
exchanges around the world.

Facilitating responsible 
investment
We help to enable our customers 
undertake responsible investing 
through our investment options, data 
and content. 

As an execution-only investment 
platform, we provide customers with 
access to a diverse range of investment 
options that allows them to diversify 
and respond to ESG-related risks, as 
they deem appropriate, whilst providing 
them with information to help 
customers assess the ESG factors of 
investments.

Responsible investing guide
Customers can access a free 
guide to responsible investing via 
the ‘learn to invest’ section of our 
website, providing an overview  
of responsible investment 
strategies.

Favourite funds filter
Customers can filter our 
‘Favourite funds’ list to view only 
funds which have a focus on 
responsible investment or 
sustainability.

Sustainability ratings
Customers can view and filter  
by Morningstar’s Sustainability 
Rating when researching funds, 
ETFs and investment trusts on 
our platform. This rating enables 
investors to evaluate funds based 
on the sustainability profile of 
their underlying holdings.

AJ Bell Responsible  
Growth fund
We offer a well-diversified fund 
favouring companies with strong 
ESG credentials. The fund 
provides a low-cost, easy-to-
understand responsible investing 
option for both our advised and 
D2C customers.

Responsible Managed 
Portfolio Service
This provides financial advisers 
with a highly competitive ESG 
solution for their clients. We 
offer six responsible portfolios, 
offering varying degrees of risk 
for clients who want to achieve 
long-term capital growth 
through ethical investing.

Our research shows that, on average, 
women in the UK have less than half  
the level of savings and investments  
than men do, equating to an estimated 
£1.65 trillion gender investment gap. 

We are seeking to help change this  
through Money Matters by AJ Bell,  
which aims to empower women  
with the confidence to start their  
investing journey.

The initiative publishes a regular podcast 
and articles with content focused on 
encouraging women to engage with 
investing. Our latest ‘Financial Wobbly  
Bits’ report provides a unique insight  
into the financial pitfalls that 
disproportionately affect women. 

In addition, we hosted multiple  
free-to-attend in-person and  
virtual events including a  
programme of events aimed  
at females within AJ Bell.

It has been pleasing to see the  
increasing engagement in the year,  
with over 45,000 podcast downloads,  
up 29% on FY22, and a 355% increase  
in social media following.

Further information on all our articles, 
podcasts, reports and events can be found at

ajbellmoneymatters.co.uk

36 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 37

 
Regular phishing testing is conducted to 
ensure our staff not only know how to 
identify an attack, but also respond in a 
timely and effective manner. A positive 
security culture is encouraged from the 
top of the organisation, starting with the 
Board, to every member of staff. We 
encourage open and active dialogue with 
security from all areas of the business to 
ensure our controls remain effective and 
enhance the safety of our customers  
and data.

Campaigning on behalf of  
retail investors 
We actively seek to lobby the Government 
and regulators via public consultation  
and with policymakers where we see 
unfairness or unnecessary complexity.  
Our focus is always on campaigning for 
simplicity and good customer outcomes.

During the year we have consulted with 
the regulator on a number of matters 
including ISA simplification and the 
boundary between advice and guidance; 
further information has been included  
in our CEO’s review on page 14.

Tax transparency
We are committed to conducting 
our tax operations in a clear and 
transparent manner, both in paying 
and collecting taxes.

We aim to comply with all tax 
legislation, including reporting,  
filing and payment obligations.

Responsible business

Integration of ESG into our 
investment management
We integrate stewardship considerations 
throughout our investment management 
processes in various ways, both in our 
dedicated set of responsible portfolios, 
which are managed with an ESG mandate, 
and in our standard range of portfolios. 
The investment policy statements for all 
our discretionary mandates contain a 
dedicated section detailing how, and the 
extent to which, stewardship and ESG 
considerations should be factored into  
our investment management activities. 
This allows us to deliver for our customers  
by acting as responsible stewards of  
the investments that we manage on  
their behalf.

For our responsible range of managed 
portfolios, we operate within a consistent 
framework to ensure that ESG credentials 
are embedded. Where possible, we  
invest in ETFs that track an MSCI Socially 
Responsible Index (SRI), which gives a wide 
range of norms and values-based screens 
and exclusions. This ensures that we target 
our investment in companies with higher 
ESG rankings, whilst seeking to minimise 
ESG controversy. A series of exclusions 
removes companies from certain 
industries, such as tobacco, controversial 
weapons, and adult entertainment. Then,  
a ‘best-in-class’ ranking system means 
that, for the remaining companies, ESG 
credentials are factored into relative index 
weights, alongside market capitalisation. 
This multi-layered approach ensures 
that customers can feel confident that  
ESG principles are consistently being 
considered within the investment process.

In our standard range of portfolios, we will 
prioritise more responsible funds where it 
is the better choice, based on our usual 
selection criteria, relative to standard 
options in the market. Before inclusion in 
any of our portfolios, a key component of 
investment analysis is the robustness and 
sustainability of the management team 
and the strength of their governance 
process. It is our policy to only invest  
in products offered by managers who 
comply with the principles outlined in the 
UK Stewardship Code, or who can provide 
a robust explanation as to why they do  
not comply.

It is important that consumers can trust 
sustainable investment products and we 
welcome regulation aimed at clamping 
down on unsubstantiated sustainability-
related claims. We regularly review our 
product literature to ensure it meets the 
test of being fair, clear and not misleading 
and we are reviewing the FCA’s Sustainability 
Disclosure Requirements and investment 
labels package of measures to ensure we 
meet the new requirements.

Customer security
Information security 
We hold significant amounts of data 
relating to our customers, products, and 
business. We recognise that protecting this 
information is critical to the success of our 
business and the safeguarding of our 
customers. We adopt the principle of 
‘defence in-depth’ to provide multiple 
layers of protection for critical information 
and systems. This ensures that there are 
multiple controls and processes ensuring 
protection is both robust and resilient.  
Our security processes are aligned with 
industry best practice including ISO 27001 
and the US National Institute of Standards 
and Technology Cyber Security 
Framework.

Information and cyber security threats  
are continually evolving. To enable our 
security teams to stay up to date, we 
leverage external threat intelligence to 
understand who might be targeting  
the Company and our customers. This 
capability assesses the techniques and 
tactics used by attackers and helps ensure 
our controls are appropriate. We combine 
this capability with regular collaboration 
and sharing with industry groups and 
regulators to understand the threats across 
the sector. To ensure our security  
teams’ skills remain current with attacker 
techniques, we invest in regular training 
and development for staff, working 
towards industry-recognised 
qualifications.

We recognise that technology-enabled 
crime can happen at any time of day and 
as such operate 24/7 monitoring, provided 
by a Security Operations Centre. This 
capability monitors our systems and 
controls for any anomalies or alerts and 
ensures they are immediately investigated 
by security experts. Our products and 
platforms have security ‘baked in’ by  
virtue of a Secure Software Development 
Lifecycle. This ensures that security is 
considered as part of every stage of 
technology deployment, from design and 
procurement through to implementation 
and maintenance. Our systems are 
regularly tested by accredited third-party 
Ethical Hackers who undertake 
penetration testing exercises to ensure  
our systems are resistant to attack.  
This, combined with a process of 
continuous review and testing, ensures 
that our controls are always improving  
to enhance the security of our critical 
systems and data.

We recognise that our staff are our most 
valuable asset when it comes to protecting 
critical information and systems. All staff 
undergo security training, and we provide 
regular advice and guidance to staff via all 
staff updates and intranet blogs. 

Strategic report

Governance

Financial statements

Other information

Responsible 
employer

Best Companies score 

3-star

(FY22: 3-star) 

Percentage of staff female

38%

(FY22: 39%) 

Percentage of staff  
ethnic minorities

20%

(FY22: 16%) 

Staff with AJ Bell  
share interests

75%

(FY22: 52%) 

Strategy
We will develop and support our 
people to help them achieve their 
potential. We will strive to ensure our 
staff are actively engaged. Our 
strong employer brand and culture 
will enable us to attract and retain  
a diverse and talented workforce.

2023 highlights
•  Maintained our 3-star 

accreditation in the Best 
Companies survey.

•  Improved the diversity of  
our senior management.

Our people are at the heart of our continued growth and 
success. We take pride in their career development, and we 
support and empower them to drive the business forward.

We focus on creating a highly collaborative 
culture where people feel motivated, 
valued and supported. 

Our guiding principles, alongside our 
simple purpose, are a key tool in fostering 
the right culture in the business, driving 
responsible behaviour and ensuring that 
staff are fully engaged with our strategy 
and goals. As part of the AJ Bell Way, the 
existing guiding principles had been 
around for over 10 years, so during the 
year we undertook a process to revisit 
them, ensuring they continue to reflect 
who we are as a business and are aligned 
to our ambitions.

As part of this process we held several 
workshops, engaging our staff, as well as 
some of our customers and advisers, 
with feedback from these sessions used 
to inform an all-staff survey. The results 
showed that we have a positive, deep-
rooted culture, but some of the language 
used in our existing principles could  
be refreshed to ensure they remain 
meaningful to our people. We have 
therefore updated our principles, as  
set out opposite. 

These refreshed guiding principles have 
been communicated and embedded 
across the business to enable our people 
to apply them in their roles each day.

Our guiding principles

Principled
We act with integrity

Knowledgeable
We know our stuff

Straightforward
We simplify the complex

Personal
We put people first

Ambitious
We set high standards

38 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 39

Responsible business

Employee engagement
Our staff engagement framework focuses 
on the eight measures used within the Best 
Companies survey. Best Companies is an 
independent workplace engagement 
specialist that works with organisations  
to measure, improve and recognise 
workplace engagement and compile  
the ‘Best Companies to work for’ list.

We were delighted to make it into the top 
20 of the 100 Best Companies list and 
maintain our position in the top five 
financial services companies in the UK, 
keeping our status as a 3-star company, 
the highest star accreditation Best 
Companies award, for the sixth 
consecutive year. This achievement is 
testament to our ongoing commitment  
to invest in our people and to the positive 
culture we have built.

Our engagement results in relation  
to both staff wellbeing and support from 
managers remain high and are above the 
average score relative to other companies 
that received the highest 3-star rating. This 
reflects our continued focus on supporting 
employee wellbeing and highlights the 
strength of our managers. 

We recognise the importance of a highly 
engaged workforce and look to continually 
evolve our approach. 

3-star accreditation 
for six consecutive 
years

Overall engagement  
response rate

87%

(FY22: 86%)

AJ Bell employee wellbeing

2023

5.89

5.59

0

7

(AJ Bell FY22: 5.95)

AJ Bell

3-star companies

During the year our new Chair, Fiona 
Clutterbuck, replaced Helena Morrissey  
as our director responsible for employee 
engagement, supported by our other 
Non-Executive Directors. The forum has 
discussed a variety of themes raised  
by staff, including our Employee Value 
Proposition, staff retention, hybrid working 
and executive remuneration. Our hybrid 
working policy provides our staff with a 
blend of working at home and working  
in the office, in a way that balances the  
needs of the business, their teams and 
themselves, as well as ensuring we retain 
our unique AJ Bell culture. 

Staff events
Social activities form an important part of 
our culture and we offer our people a wide 
range of events, including our monthly 
socials, summer party, and Christmas 
party; which was attended by over 700  
of our people. 

Our leadership lunches have continued  
to be popular, providing an opportunity  
to learn more about our senior 
management team and their areas of  
the business. In addition to this, we have 
published a number of interviews in 
conversation with members of our 
Executive Committee on our intranet 
throughout the year, enabling staff to gain 
a greater insight into their focus areas and 
business performance.

Our pay and benefits package
We conducted a full review of our pay and 
benefits offer last year, which resulted in 
several enhancements to our package for 
employees, effective from the beginning 
of FY23. The changes included an average 
pay increase of over 7%, a new annual free 
share award for all employees with awards 
worth up to £2,000, increases to our 
matched employer pension contribution 
levels, as well as a number of wellbeing 
initiatives including increased holiday 
entitlements, enhanced paternity pay  
and a new health cash plan.

Employee share ownership is embedded  
in our culture and ensures our workforce 
continues to share in the long-term 
success of the company. 75% of our 
people owned shares or share options in 
AJ Bell as at 30 September 2023 (52% as at  
30 September 2022) following the 
introduction of our new permanent  
free share scheme for all employees,  
the first award of which was issued in 
January 2023. 

In the current environment of continuing 
cost-of-living pressures, we have made 
further enhancements to our pay and 
benefits package for FY24, including an 
average increase in pay of over 5% and  
a further uplift in pension contributions.

Employee Voice Forum
Meaningful staff engagement is key to 
realising our strategic objectives. Our 
Employee Voice Forum (EVF) was created 
in 2019 to support engagement between 
staff and the Board as we grow the 
business. Made up of staff representatives 
from across the business it is responsible 
for gathering ideas and suggestions from 
staff on a range of topics to ensure their 
voice is heard and considered within the 
Board’s decision-making process. 

Strategic report

Governance

Financial statements

Other information

Talent management
The quality of our people and building  
a robust and diverse talent pipeline for  
the future is essential to delivering our 
long-term growth strategy. Our aim, 
therefore, is to attract and retain talent 
across the business and provide them with 
opportunities for personal growth that will 
help us to deliver our goals and them to 
fulfil their potential.

We encourage our staff to invest in their 
personal growth, career, and future with 
AJ Bell, taking ownership of their own 
personal and professional development. 
Our in-house Learning & Development 
Team provides extensive training and 
support to enable our staff to enhance  
and broaden their skills. 

Talent programmes
We have two well-established Talent 
Development Programmes which look to 
develop staff identified as being potential 
future team leaders and managers at  
AJ Bell. It enables those successfully 
completing the programme to obtain  
an approved management qualification 
and the opportunity to put the skills they  
have learned into practice to help further 
their career. 

Our apprenticeship employer provider 
status enables us to offer these 
programmes, delivering a bespoke, 
high-quality programme in-house by our 
qualified Learning & Development Team. 
This status is recognised by the Chartered 
Management Institute, Education Skills 
Fund Agency and Ofsted. We were 
delighted this year to receive an 
‘Outstanding’ Ofsted grading for these 
Talent Development Programmes.

We also run a Senior Management Talent 
Development Pathway which is specifically 
tailored to develop those high performing 
employees who wish to progress to Head 
of Department, Director and executive-
level roles across the business.

To add structure and clarity to those 
looking to progress, we have also worked 
with managers and heads of department 
to create Career Pathways in various teams 
and business areas. The pathways are a 
framework setting out the typical career 
pathway in each team, depending  
on whether people want to take a 
management route or a technical 
specialist route. 

Our commitment to developing and 
supporting our people to achieve their 
potential is evidenced by over 180 of our 
people being promoted internally during 
the year. 

Case study: 
Apprenticeships

We continue to strengthen our 
Investment Operations Specialist and 
Digital Apprenticeship programmes,  
for which we were awarded the ‘Large 
Employer of the Year’ at the North West 
Apprenticeship Awards. 

in our Operations and Customer 
Services departments over the course 
of their programme. They also study for 
the Chartered Institute of Securities & 
Investments’ Investment Operations 
Certificate.

This year we launched the new AJ Bell 
Academy, an initiative which aims to 
create a greater sense of community  
for our apprentices and showcase  
what we have to offer as an employer.  
We recently welcomed the 100th 
apprentice to join our scheme since 
it began in 2017 as part of this year’s 
intake of 34 new apprentices – the 
largest intake to date. 

With our Investment Operations 
Specialist apprenticeship programme, 
learners gain a wide understanding of 
the business by rotating around teams 

Our Digital Apprenticeship Programme 
is a learning pathway in our Technology 
Services Department. Over the course 
of their four-year programme they also 
study at Manchester Metropolitan 
University for a Digital Technology 
Solutions BSc with Honours. We were 
pleased to congratulate our first cohort 
of digital apprentices who graduated 
this year and look forward to 
continually supporting them as they 
embark on their next steps in their 
careers with us.

Internships
Our six-week investments internship is a 
great way for candidates to boost their 
career prospects. This year we welcomed 
12 interns to the business who were  
tasked with two projects: to improve the 
automation, efficiency and transparency of 
our investments factsheets, and automate 
the process of answering due diligence 
questionnaires using an internal large 
language model.

Working as a team, the interns produced 
great results which were presented to the 
Investments Team within AJ Bell, with the 
intention for these processes to now be 
developed for use in our business-as-usual 
activities. 

40 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 41

 
 
Responsible business

Diversity and inclusion
At AJ Bell, we value diversity and a culture 
that attracts, values and retains people 
from all backgrounds, regardless of age, 
caring responsibilities, disability, ethnicity, 
gender, religion or sexual orientation. We 
strive to promote an inclusive workforce 
where our people feel valued, respected  
as individuals, and empowered to succeed 
in their chosen career path.

Our commitment to diversity and  
inclusion is a continuous process and  
our framework aims to help us better 
understand diversity in the context of  
our business and the wider industry.  
The framework centres around four  
key components, with three overarching 
objectives.

Our framework

Demographic diversity
Our workforce is diverse and 
represents the society it serves.

Cognitive diversity
We recognise, encourage and 
acknowledge diverse views and 
perspectives.

Inclusive practices  
and policies

Inclusive leadership  
and behaviour

Our people policies and practices ensure we are an inclusive employer that 
values and enables diversity.

Demographic diversity
Our framework aims to recognise and 
acknowledge demographic diversity,  
in order to maximise the benefits of a 
demographically diverse workforce.  
We seek to achieve this by focusing on 
both gender and ethnic diversity in our 
senior management team and wider 
workforce, with the target that  
our workforce demographic is 
representative of the society in  
which we operate.

We have set a number of five-year 
desired outcomes and interim 
milestones to measure progress  
against this target. 

Our workforce as at 30 September 2023

Gender

Male

Female

Board of Directors

Ethnicity

White

All other ethnic groups

Board of Directors

(6) 67%

(3) 33%

(9) 100%

2022: (6) 67% / (3) 33%

2022: (9) 100% / (0) 0%

Other senior management2 

Other senior management2 

(18) 78%

(5) 22%

(19) 83% (4) 17%

2022: (19) 86% / (3) 14%

Total employees3 

2022: (20) 91% / (2) 9%

Total employees3 

(845) 62%

(528) 38%

(1,036) 80% (251) 20%

2022: (721) 61% / (452) 39%

2022: (779) 84% / (152) 16%

UK benchmark4

UK benchmark4

49%

51%

81%

19%

2022: 49% / 51%

2022: 86% / 14%

Total number of  
employees 20231

1,373

(FY22: 1,173)

1.  Additional employee data is provided within note 7 which shows the average position during the year.
2.  Other senior management is defined as an employee who has responsibility for planning, direction or 

controlling the activities of the Group, or a strategically significant part of the Group, other than the  
Board of Directors.

3.  Ethnicity data has not been disclosed by 7% of employees.
4.  Gender and ethnicity benchmark data is as per the UK (2021) census. 

The ethnic diversity of our wider workforce 
is representative of the society we operate 
in, and our percentage of employees from 
ethnic minorities is slightly higher than the 
UK average. 

We have focused on improving the 
diversity of our senior management 
population through activities including 
targeted recruitment, talent programmes 
and succession planning. We are pleased 
to report improvements in our ethnic and 
gender diversity at this level with two new 
appointments made in the year.

Our most recent gender pay report, which 
we publish annually, details our approach 
to supporting a diverse and inclusive 
workplace. We are pleased that our mean 

gender pay figure improved this year,  
and our difference in median gender  
pay remains one of the lowest in the 
investment platform sector, reflecting the 
progress we are making in addressing the 
gender profile of our workforce, which,  
in common with most financial service 
companies, has traditionally seen a higher 
proportion of men in senior and higher-
paying roles than women.

We remain confident that men and women 
are paid equally for doing equivalent jobs 
across our business and we are pleased to 
see the continued progress we are making. 

Our recruitment approach also actively 
seeks to address the traditional imbalance 
of men working in tech roles with targeted 

campaigns for women, including the use 
of gender decoders in adverts. In support 
of these campaigns we regularly speak at 
industry events such as the Manchester 
Tech Festival and Reframe Women in Tech. 
Through actions such as these we are 
confident that we are building a pipeline  
of future female talent in tech.

These steps, together with other initiatives 
such as ensuring a balance of women  
and ethnically-diverse participants on  
our internal development programmes  
for Team Leaders, Managers and Senior 
Managers, and providing opportunities for 
coaching and mentoring, mean we can be 
confident that we are continuing to build  
a strong diverse talent pipeline for more 
senior roles in the future.

Strategic report

Governance

Financial statements

Other information

Cognitive diversity
The framework also focuses on cognitive 
diversity, the diversity of thought, with  
the aim to maximise the benefits that a 
cognitively-diverse leadership team brings. 
We believe that diversity of thought can 
increase team performance, bringing 
together different perspectives to improve 
the way that challenges and opportunities 
are addressed.

Our approach to cognitive diversity 
reflects external research which suggests 
two components that underpin the 
potential for and realisation of diversity  
of thought:

•  Group composition: the inherent 

potential of individual group members 
to think differently from each other, 
which may be based on experiences, 
beliefs and the way they prefer to 
address problems.

•  Group culture: the attitudes, practices 
and group dynamics that influence 
whether individual group members  
are open to unreservedly sharing their 
thoughts and whether they actively 
attend to the perspectives of others.

This year, members of our Executive 
Committee and Board performed a 
cognitive diversity assessment which 
showed we have strong cognitive diversity 
in our leadership team, and we hosted a 
number of events during Neurodiversity 
celebration week, an initiative that 
challenges stereotypes and 
misconceptions about neurological 
differences. Understanding neurodiversity 
in more detail and how other people think 
and interpret situations allows our staff 
to understand their colleagues better, 
enabling them to work more effectively 
together. We also provided staff with 
training to raise awareness and 
understanding of cognitive diversity, 
utilising the DiSC assessment model.

Inclusive practices and policies
We are committed to having fair policies 
and practices in place that value a diverse 
workforce and enable it to thrive. 

We are focused on ensuring diversity is 
reflected on our talent programmes, 
succession plans and promotions, and 
where there are any gaps we will take 
proactive steps to address these. We also 
ensure that diversity and inclusion are 
embedded across our existing HR policies, 
including the Diversity and Inclusion Policy 
contained within our Employee Handbook. 

To monitor the effectiveness and 
implementation of these policies, we 
review a range of data including external 
advocacy scores, employee engagement 
scores and feedback from our EVF. 

Inclusive leadership  
and behaviours
We recognise the importance of 
demonstrating inclusive behaviours from 
the top down to strengthen our inclusive 
culture, ensuring that senior management 
are strong advocates of the framework.  
We achieve this by providing training to 
managers to ensure that they understand 
the benefits of having an inclusive culture 
where diversity is valued and enabled, as 
well as setting appropriate objectives for 
all managers, principally focused on 
driving positive behaviours.

Promoting health and 
wellbeing
We place a great deal of importance on 
the health and wellbeing of our staff, 
investing in a wide range of support that 
we continually review.

This year we introduced the health cash 
plan for all employees, providing cash back 
to cover costs such as dental, physiotherapy 
and optical bills. We provide free flu jabs 
for staff and an on-site AJ Bell gym at our 
Manchester office with Personal Trainers 
who run daily group classes for staff.  
Staff in our London and Bristol offices are 
provided with free local gym membership. 
In addition to daily classes, our on-site 
Personal Trainers provide a range of 
services including free private health checks 
and numerous fitness-based initiatives 
throughout the year focused on providing 
nutritional and exercise-based education. 

As the new title partner of the Great Run 
Series we gave staff the opportunity to 
participate in any of the six Great Run 
Series events in Glasgow, Newcastle, 
Manchester, Birmingham, Bristol and 
Portsmouth, as well as the opportunity  
to take part in the AJ Bell World Triathlon 
Series through our ongoing sponsorship of 
the event. It was pleasing to see over 130 
of our staff take part in the Great Run 
events, which bring both physical and 
mental wellbeing benefits. 

We have a number of Wellbeing 
Ambassadors across the business who  
are trained in mental health first aid and 
are available to support colleagues that are 
experiencing mental health issues. This is 
further complemented by our Employee 
Assistance Programme, which gives our 
people access to independent confidential 
advice and support should they need it.

During the year, we launched our AJ Bell 
Family Wellbeing Network, which aims  
to bring our employees together to offer 
support and educate on important topics. 
Topics so far have included working 
parents’ peer advice and support, 
miscarriage, and domestic violence.

Anti-bribery and corruption
We are committed to maintaining 
high legal, ethical and moral 
standards. This is evidenced by our 
guiding principles, which define our 
business and inform everything we 
do. We conduct all our business in 
an honest and ethical manner, and 
we have zero-tolerance of bribery 
and other corrupt activities. We are 
committed to acting professionally, 
fairly and with integrity in all 
business dealings and relationships.

AJ Bell maintains a number of 
policies and procedures to help 
guard against bribery and 
corruption. This includes an 
anti-bribery and corruption policy, 
and policies and procedures on 
whistleblowing, fraud and anti-
money laundering, market abuse 
and gifts and hospitality. 

All policy and guidance statements 
are available on our intranet and are 
updated periodically. Staff are also 
required to undertake mandatory 
training, including regular refresher 
training, to raise staff awareness and 
ensure they fully understand what is 
required of them.

Human rights and  
modern slavery
AJ Bell has an important role to play 
in supporting human rights and we 
have policies and governance 
processes in place to mitigate risks. 

We have a zero-tolerance approach 
to slavery and human trafficking of 
any kind, and we are committed to 
acting ethically and with integrity in 
all our business dealings and 
relationships. We implement and 
enforce effective systems and 
controls to ensure modern slavery  
is not taking place. This approach 
applies to our own business, all 
persons working for us or on our 
behalf in any capacity, and to all our 
supply chains. In accordance with the 
Modern Slavery Act 2015 we publish 
our Modern Slavery statement on our 
website, and this sets out the steps 
that we have taken and our ongoing 
commitment to this important topic.

As part of our zero-tolerance 
approach, and to increase awareness 
of modern slavery and human 
trafficking, our Risk and Compliance, 
HR and Procurement staff are 
required to complete mandatory 
training. All other members of staff 
have the opportunity to enrol on the 
training voluntarily.

42 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 43

Responsible business

Supporting our  
local communities

Charitable donations

£441,000

(FY22: £299,000)

Staff volunteering

542 hours

(FY22: 456 hours)

Strategy
We have a strong social conscience 
and are committed to making a 
positive contribution to the 
communities in which we operate.

2023 highlights
•  Launched and embedded the  
AJ Bell Futures Foundation.

•  Became the title partner of the  

AJ Bell Great Run Series.

We ensure that our communities share in our business  
success and the passion of our people.

At AJ Bell we have a strong social 
conscience and encourage our staff to 
give something back through charitable 
and voluntary activities. 

We are proud of the great work they do 
to give back to our local communities 
and support them through paid time  
off for volunteering, which this year has 
included volunteering for a range of local 
charities such as Cash for Kids and Wood 
Street Mission and working with our 
AJ Bell Futures Foundation partner 
charities, Smart Works and IntoUniversity. 

Through our matched fundraising we 
donate 50p for every £1 raised for charity 
by staff, up to a maximum of £100 per 
person and £500 per group activity. 

University of Salford 
partnership
We continued to build our partnership  
with the University of Salford, supporting 
students completing an undergraduate 
computing degree. We provided real-
world challenges for the university’s 
annual ‘HackCamp’, a module where 
students collaborate to solve issues 
experienced in business. 

We also agreed to sponsor the ‘AJ Bell 
Technology Award’ for another three 
years, awarded to the best-performing 
students across the university’s computing 
degrees. The winners of the awards were 
invited to our Manchester office to meet 
our Technology Team and see first-hand 
the crucial role technology plays in our 
business. We are proud to sponsor  
these awards and to help build the next 
generation of technology talent in  
our local community. 

Strategic report

Governance

Financial statements

Other information

AJ Bell Futures Foundation

To develop more deep-rooted, 
long-term partnerships in our 
communities, this year we created  
a new charity, the AJ Bell Futures 
Foundation. 

The core aim of the charity is to help 
people into a position where they can 
invest in their futures, with activities 
focused on supporting people who 
have faced significant life challenges to 
give them opportunities to improve 
their life chances and find a path to 
financial security.

We have committed to provide 0.5%  
of PBT to the foundation annually, to  
be distributed to selected charitable 
organisations that empower people to 
take control of their future, through 
initiatives focused on self-advancement.

The trustees of the Charity include 
our Chief Financial Officer, Chief 
Communications Officer and HR 
Director, as well as two AJ Bell 
employees who were selected 
following an application process  
which was open to all staff.

Case study: 
AJ Bell Great Run Series

In January, we announced our new 
five-year sponsorship as the title 
partner of the AJ Bell Great Run 
Series. The partnership includes the 
flagship Great North Run, the world’s 
largest half marathon and the UK’s 
biggest running event, as well as the 
other events staged in Glasgow, 
Manchester, Birmingham, Bristol  
and Portsmouth.

These fantastic mass-participation 
community events can have a 
positive effect on participants’ 
physical health and mental 
wellbeing, as well as raising crucial 
funds for charities. In 2023, over 
160,000 people took part in the 
runs, raising an estimated total of 
£25 million for a range of charities.

We are proud to support an event 
which has such a significant impact 
on our local communities. 

Official charity partner
As title partner, we nominated MIND 
as the official charity partner of this 
year’s Great Run Series. MIND is  
a charity that provide advice and 
support to empower anyone 
experiencing a mental health 
problem as well as campaigning to 
improve services, raise awareness 
and promote understanding. 
Through this partnership, over 
£700,000 was raised for MIND by 
participants in the run series.

~£25m

Raised for charities by 
participants in the run series

Principal charity partners
To select our first principal partner 
charities, we evaluated a number  
of potential organisations considering  
the objectives and mission of the 
Foundation and sought input from our 
staff on which ones we should support.

Our first charity partners are Smart  
Works, which exists to give women the 
confidence they need to reach their full 
potential and secure employment, and 
IntoUniversity, which supports young 
people from disadvantaged areas to 
build their capabilities and access the 
opportunities that can better their lives. 
Each of our partner charities received 
donations of £100,000 in the year. 

This enabled Smart Works to open a 
brand-new Greater Manchester centre 
and since May they have supported  
199 women with their coaching and 
clothing service, helping women to 
secure employment and change the 
trajectory of their lives. 

IntoUniversity opened a new Salford-
based learning facility centre within 
three miles of our Manchester office 
and delivered the programmes 
supported by our Future Pathways 
partnership to over 20,000 young 
people nationwide – 900 of which 
were fully funded directly by  
our donation.

It has been great to see staff volunteer 
over 200 hours of time with our charity 
partners, as well as raising additional 
donations by taking part in fundraising 
events such as the ‘Cycle for Smart 
Works’ challenge.

Staff nominated causes
The Foundation ringfences 10% of its 
funds each year for staff-nominated 
causes, aligned to the aims of the 
charity. It has been pleasing to see staff 
taking up this unique opportunity and 
as a result we have donated over 
£25,000 to 32 staff-nominated causes.

44 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 45

Strategic report

Governance

Financial statements

Other information

The energy efficiency across our offices 
remains continually under review, from 
lighting and water usage to investing in 
more efficient IT equipment and the use of 
video conferencing facilities. Throughout 
the business we recycle 100% of our 
confidential waste. In addition, none of the 
waste from our Manchester head office 
goes to landfill, with waste sorted off-site 
in a waste recovery facility to be recycled 
or used to create refuse-derived fuel. 

We continue to make progress on our aim 
to reduce paper usage across our offices. 
Over a number of years we have reviewed 
the use of paper across our offices and 
have made several improvements to our 
own processes to reduce the reliance on 
paper, including our communications with 
customers and documentation associated 
with our advised platform. This year, we 
completed the transition of payslips for  
our Investcentre customers to online 
availability, providing a more efficient 
service for our customers whilst also 
reducing our environmental impact. 

Our local environment
We ran several initiatives focused on 
improving our local environment, giving 
our staff the chance to make a difference 
to the communities in which they live.

We continued our partnership with City  
of Trees, a charity that plants trees and 
restores woodlands in Greater Manchester. 
Through this, our staff were involved in 
volunteering days which included a  
range of activities from tree planting to 
woodland management. 

In March, teams across the business took 
to the streets in our local communities to 
litter pick on behalf of the Great British 
Spring Clean. In total, our people collected 
47 bags of litter over a combined 283 hours.

To help reduce electronic waste and 
support the education of local children, 
our Technology Team refurbished and 
donated over 100 laptops and desktops to 
local primary schools and community 
organisations. 

Case study: 
Carbon offsetting

We recognise that there is more that 
we can do to reduce our emissions. 
Alongside the adoption of initiatives 
to reduce our carbon emissions, we 
have again partnered with Carbon 
Footprint Limited to invest in 
overseas projects and offset our 
Scope 1 and 2 carbon emissions  
for 2022.

We have chosen to support the 
distribution of improved cooking 
stoves in India. The purpose of the 
project is to facilitate clean cooking 
practices and reduce health risk due 
to indoor air pollution along with 
household drudgery amongst 
families living below the poverty 
level in villages of Maharashtra. By 
supporting this project we continue 
to be carbon neutral for the fourth 
consecutive year.

Responsible business

Environmental  
awareness

Operational emissions  
per FTE (Scope 1 & 2)

0.29 tonnes

(FY22: 0.34 tonnes)

Operational emissions  
per customer (Scope 1, 2 & 3)

0.021 tonnes

(FY22: 0.024 tonnes)

Operational emissions  
(Scope 1, 2 & 3)

10,217 tonnes

(FY22: 10,476 tonnes)

Strategy
We seek to minimise waste and our 
impact on the environment. We 
assess the impact that climate 
change could have on our business 
and respond to those risks and 
opportunities.

2023 highlights
•  Built on our first TCFD report  
to further comply with the 
recommended disclosures.

•  Developed an operational net 

zero roadmap.

At AJ Bell, we recognise the importance of societal action  
to reduce global emissions and are committed to playing  
our part.

Following the publication of our first  
set of Task Force for Climate-related 
Financial Disclosures (TCFD) framework-
aligned disclosures in FY22, our focus 
this year has been on deepening our 
understanding of the impact our 
operations have on the environment 
across our Scope 1, 2 and 3 emissions 
and assessing the steps we need to take 
to deliver the carbon reductions required 
to reach net zero emissions. 

As over 85% of our total operational 
emissions relate to the indirect emissions 
generated in the goods and services  
we purchase from our suppliers, our 
achievement of net zero will be 
dependent on our suppliers setting and 
delivering carbon reduction targets.  
As such, we are undertaking a process  
to assess the feasibility of near- and 
long-term Scope 3 net zero targets 
through engagement with our  
supply chain. 

Further details of the work we have done 
regarding operational net zero are set out 
on page 49, in the targets section of our  
TCFD report.

In relation to our execution-only platform, 
our role is restricted to making different 
investment options and information 
available to customers, with the ultimate 
decision on responsible investing being in 
the hands of the customer. For our AJ Bell 
Funds and MPS portfolios, our role is 
similarly to respond to customer appetite, 
whilst providing the option for them to 
prioritise responsible investing. 

Environmental initiatives 
We continue to operate our hybrid working 
model, providing our staff with a blend of 
working at home and working in the  
office. This has reduced our total CO2e 
emissions, due to lower emissions 
associated with employee commuting and 
office capacity requirements, whilst taking 
into account the increased emissions 
generated by employees working  
from home.

As part of our commitment to encourage 
more sustainable travel, we operate a 
Season Ticket Loan Scheme which 
provides employees with an interest-free 
loan to pay for annual season tickets for 
bus, train and tram travel to our offices.  
In addition, we also offer a Bike Loan 
Scheme which allows employees to take 
an interest-free loan of up to £1,000 to  
pay for a new bike.

46 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 47

Responsible business

Climate-related Financial Disclosures

At AJ Bell, we recognise the importance of societal action to 
reduce global emissions and are committed to playing our 
part in the transition to a lower-carbon economy.

Our approach
Climate change is one of the most 
significant global challenges we face 
today. It is a critical issue impacting all 
our stakeholders and wider society. 

We are pleased to present our second 
report on climate-related disclosures, 
aligned to the Task Force on Climate-
related Financial Disclosures (TCFD) 
Recommendations and Recommended 
Disclosures. 

Governance

Strategy

Risk 
management

Metrics and 
targets

During the year, we have focused on 
further integrating the recommendations 
into our internal governance, risk and 
reporting processes, as well as seeking  
to increase compliance with areas of the 
recommended disclosures we did not 
fully comply with in last year’s report. 

This included extending the measurement 
of the impact of our investments 
portfolios to include our MPS portfolios 
and developing an operational net zero 
roadmap to identify the steps we would 
need to take to reach net zero.

We are pleased with the progress we 
have made in the year, whilst recognising 
the need for continuous development. 
We highlight in this report some areas 
where we want to make further progress, 
and where more work is required to fully 
comply with the TCFD Recommendations 
and Recommended Disclosures.

The report is structured around the  
four pillars of the TCFD framework: 
governance, strategy, risk management, 
and metrics and targets. Our disclosures 
have also been informed by the 
accompanying financial sector guidance 
as well as the TCFD’s other relevant 
guidance materials.

Climate-related data  
and methodological 
challenges
We have used climate-related  
data to monitor our exposure to 
identified climate-related risks  
and measure the climate-related 
metrics included within this 
report. This data has been 
supplied by multiple third-party 
providers as detailed in the report, 
and we have placed reliance on 
the accuracy of the data provided. 

We have observed gaps relating to 
the availability of data, and lack of 
industry alignment on scenario 
analysis and Scope 3 emission 
calculation methodologies, and 
expect future iterations of this 
report to build on our experience 
to strengthen metrics and 
methodologies. 

Strategic report

Governance

Financial statements

Other information

TCFD compliance statement
As required by paragraph 8(a) of Listing Rule 9.8.6R, we set out in the table below our statement of compliance with the TCFD 
Recommendations and Recommended Disclosures. 

Where disclosures have been partially omitted, we have detailed the reasons for not including such disclosures, the steps we are taking 
in order to be able to make those disclosures in the future, and the timeframe in which we expect to be able to make those disclosures.

Key: Disclosure level

Full

Partial

Omitted

TCFD recommendation

Status

Governance: Disclose the organisation’s governance around climate-related risks and opportunities.

a)  Describe the Board’s oversight of climate-related risks and 

opportunities.

We have reported how the Board and its Committees oversee 
our climate-related risks and opportunities on page 50.

b)  Describe management’s role in assessing and managing 

climate-related risks and opportunities.

We have reported management’s roles and responsibilities in 
assessing and managing climate-related risks on page 50.

Strategy: Disclose the actual and potential impacts of climate-related risks and opportunities on the organisation’s businesses, strategy 
and financial planning where such information is material.

a)  Describe the climate-related risks and opportunities the 
organisation has identified over the short, medium, and  
long term.

b)  Describe the impact of climate-related risks and 

opportunities on the organisation’s businesses, strategy,  
and financial planning.

c)  Describe the resilience of the organisation’s strategy, taking 

into consideration different climate-related scenarios, 
including a 2°C or lower scenario.

We have disclosed the climate-related risks identified over the 
short, medium, and long term on pages 50 and 51.

We have detailed the financial impact and our strategic response 
for each risk identified on page 51.

We have performed initial scenario analysis over our identified 
risks, details of which have been disclosed on page 51. This year 
the focus has been on qualitative analysis whilst we continue to 
explore approaches to quantitative analysis for future reports.

Risk management: Disclose how the organisation identifies, assesses, and manages climate-related risks.

a)  Describe the organisation’s processes for identifying and 

assessing climate-related risks.

b)  Describe the organisation’s processes for managing climate-

related risks.

c)  Describe how processes for identifying, assessing, and 
managing climate-related risks are integrated into the 
organisation’s overall risk management.

Our approach to the identification, assessment and management 
of climate-related risks is integrated into our Group risk 
management framework, further details of which are disclosed 
in our Risk management report on pages 60 to 62.

Climate-related risks, controls and Key Risk Indicators (KRIs) are 
mapped to the ESG risk appetite category and reviewed at the 
ESG working group, Risk Management Forum, Executive Risk 
Committee and Risk & Compliance Committee.

We have recognised an ESG-related principal risk and 
uncertainty, which includes climate-related risks. Further 
information is provided on page 63.

Metrics and targets: Disclose the metrics and targets used to assess and manage relevant climate-related risks and opportunities where 
such information is material.

a)  Disclose the metrics used by the organisation to assess 

climate-related risks and opportunities in line with its strategy 
and risk management process.

We split our metrics by the impact of our operations and the 
impact of our investments. We have reported the metrics on 
pages 52 and 53.

b)  Disclose Scope 1, Scope 2, and, if appropriate, Scope 3 

greenhouse gas emissions, and the related risks.

c)  Describe the targets used by the organisation to manage 
climate-related risks and opportunities and performance 
against targets.

We have disclosed our Operational Scope 1, 2 and 3 emissions 
on page 52. We have disclosed our AJ Bell Investments Scope 3 
emissions for our Funds and MPS portfolios on page 53.

We have undertaken a project to set operational net zero aligned 
targets and develop a roadmap to achieve these. The roadmap 
has highlighted further work which is required to assess the 
feasibility of the targets before we commit to them, as detailed 
on page 54. We expect to be fully compliant in FY24.

48 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 49

Responsible business

Governance
Climate governance is captured in our Responsible Business governance framework, as detailed on page 33. 

Board oversight of climate-related risks and opportunities
The Board is responsible for the conduct of our business and the development of its strategy, as well as promoting the long-term 
sustainable success of the business. This includes our strategy relating to climate-related risks and opportunities.

The Board has delegated specific powers, duties and decision-making responsibilities to its five main committees as set out in our 
Corporate Governance Report on pages 84 and 85. The Risk & Compliance Committee and Audit Committee have oversight 
responsibility for aspects of our approach to managing climate-related risks and opportunities, as set out below.

Board Committee

Responsibility

Activity in FY23

AJ Bell plc Board

Risk & 
Compliance 
Committee

The Board is responsible for the conduct of our business and the 
development of its strategy, as well as promoting the long-term 
sustainable success of the business. This includes our strategy 
relating to climate-related risks and opportunities.

The Committee is responsible for ensuring that climate risk is 
effectively embedded in risk management frameworks and risk 
reporting and understanding how climate change poses a threat  
to the organisation.

•  Reviewed bi-annual management progress 

updates on our Responsible business 
strategy including TCFD. 

•  Reviewed climate-related risk assessments 

and scenario analysis.

Audit Committee The Committee is responsible for scrutinising climate-related 

•  Reviewed the Group’s TCFD disclosures.

financial information and disclosures, applying the same process 
and quality assurance methods as for financial information.

  Further information on the activities of the Board and its Committees during the year is provided in the Governance section of this 
report from pages 72 to 125. 

Management’s role in assessing and managing climate-related risks and opportunities
The CFO has the delegated authority from the Board to manage our ESG strategy, including our climate-related risks and opportunities. 
The CFO is supported by our cross-functional ESG working group for the consolidation of our approach and co-ordination of day-to-
day activities.

In addition to review from the ESG working group, the identified climate-related risks and opportunities were governed in line with our 
risk management framework, which included review and challenge of climate-related risk assessments and scenario analysis by the  
Risk Management Forum and Executive Risk Committee ahead of being presented to the Risk & Compliance Committee. 

Relevant processes and responsibilities are embedded into our Finance, Risk and Operational functions.

Strategy
Climate-related risks and opportunities
To ensure our strategy adequately responds to climate-related risks and opportunities, we have performed an assessment of our 
exposure to a range of climate-related risks and opportunities, including both the physical and transitional risks of climate change.

Physical risks are caused by changes in the climate and can be event driven (acute) through the increased frequency and severity of 
extreme weather events such as hurricanes or floods, or result from longer-term shifts in climate patterns (chronic) such as rising sea 
levels or chronic heat waves.

Transitional risks are caused by the adjustment towards a net zero economy, which will involve significant changes to policy, technology, 
law, and investor and consumer attitudes.

We assessed the risks and opportunities over the short term (5 years), medium term (10 years) and long term (30 years).

To help inform the assessment of the identified climate-related risks and opportunities, we have considered their potential impacts under 
different transition pathways using climate scenario analysis. These scenarios are not predictions of climate-related outcomes but are 
used as hypothetical scenarios to aid our understanding of the impact that climate change could have on our business. 

We selected three scenarios based on those constructed by the Network for Greening the Financial System (NGFS) (Phase III). Many 
central banks, including the Bank of England, carry out assessments based on NGFS scenarios. We have intentionally selected three 
contrasting scenarios; one representing a smooth and orderly transition, one involving heightened transition risks due to a disorderly 
transition, and a third which incorporates more extreme physical risks due to a lack of climate-related policy.

Our climate scenario analysis has been primarily qualitative in nature. We view this as an iterative process and will look to build on our 
assessment in future years so that it can further inform our strategy and risk assessment.

Strategic report

Governance

Financial statements

Other information

Scenario

Temperature rise

Description

Net Zero 2050

1.4°C

Delayed Transition 1.6°C

Current Policies

3°C+

An ambitious scenario which limits global warming to 1.4°C. Climate policies are assumed to be 
introduced early on, gradually becoming more stringent.

This scenario assumes global emissions do not decrease until 2030. Climate policies are delayed 
leading to higher transition and physical risks than Net Zero 2050.

A scenario of low ambition assuming only those climate policies currently implemented are made. 
Transition risks are not as high as a disorderly transition but there are severe physical risks.

We have summarised each of the climate-related risks identified below, including the potential impact of these risks and our strategic 
response. Our responses to the risks identified also present opportunities for the business. For example, by offering responsible 
investment solutions to our customers, we can reduce the risk of falling asset values impacting our revenue, whilst also providing  
an opportunity to capitalise on changing consumer demand for these solutions. 

Key

Unlikely

Possible

Likely

Risk

Definition

Potential impact

Probability

Short 
term

Medium 
term

Long 
term

Strategic response

Reputational 
(Transition)

Market 
(Transition 
and physical)

The risk that customers 
are unhappy with the 
level of responsible 
investment options 
available on our platform, 
or the accuracy and 
completeness of product 
information.

The risk that customers 
or stakeholders perceive 
that our response to 
climate change is 
inadequate. 

The risk that climate 
change or the transition 
to a lower-carbon 
economy negatively 
impacts the global 
economy, and therefore 
the value of assets on our 
platform and in our range 
of managed investment 
solutions.

Customers direct capital 
to alternative platforms.

We experience reduced 
customer demand for our 
responsible products and 
potential litigation action.

1.4°C

1.6°C

3°C+

Assets with exposure  
to climate-related risks 
could face reductions 
in value, impacting 
customer returns and  
our fee revenues.

1.4°C

1.6°C

3°C+

Policy,  
legal and 
regulatory 
(Transition)

The risk that there is a 
need to comply with 
increasing legal, 
regulatory, and  
disclosure obligations.

Increased cost to the 
business to meet the 
requirements and / or 
restrictions to product 
offerings.

Chronic 
(Physical)

The risk of longer-term 
changes in climate 
patterns such as flooding, 
extreme weather and 
higher temperatures 
impacting our operations.

Increased cost to the 
business due to risk of 
flooding at our offices  
or reduced employee 
productivity. 

1.4°C

1.6°C

3°C+

1.4°C

1.6°C

3°C+

•  We provide a wide range of sustainable 
investment options on our platform, 
including in our managed investment 
solutions.

•  We review our AJ Bell Investments’ 

responsible product literature to ensure it 
meets the test of being fair, clear and not 
misleading.

•  We are reviewing the FCA’s Sustainability 
Disclosure Requirements and investment 
labels package of measures, to ensure  
we meet the new requirements.

•  We embedded the TCFD recommendations 

and are developing a plan to achieve 
operational net zero by 2050.

•  We offer a diverse range of investments on 
our open-architecture platform, allowing 
our customers to diversify and respond to 
changing macroeconomic trends.

•  We provide Morningstar’s Sustainability 

Rating for funds available on our platform 
and continue to review how we can make 
climate-related information available.
•  AJ Bell Investments offers responsible 

investment solutions with an ESG specific 
mandate.

•  Our Risk and Compliance functions 
conduct regular horizon scanning  
and reviews regulatory publications  
on an ongoing basis.

•  We seek to comply with all climate-related 

regulatory requirements through a 
materiality lens, ensuring cost of 
compliance is kept under control.

•  Our hybrid working model provides 

operational resilience to the potential 
impact of flooding at our offices.

Metrics and targets
Our climate-related metrics focus on the impact our business activities have on the environment. We measure and report our impact  
in two distinct categories:

1.  The impact of our operations: This is the direct and indirect impact we have on the environment from our operations. We measure  

and report our key metrics being our Scope 1, 2 and 3 greenhouse gas emissions, excluding category 15 investments, and our carbon 
intensity metrics per customer and employee.

2.  The impact of our investments: This is the impact we have on the environment through our AJ Bell Investments’ discretionary 
managed investment solutions. We measure and report the carbon footprint and weighted average carbon intensity (WACI) of  
our discretionary AUM. 

50 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023

51

Responsible business

The impact of our operations
As a financial services business, our direct operational environmental impact is primarily from the emissions generated in running  
our three offices in Manchester, London and Bristol, and the indirect emissions generated in our supply chain.

Our operational CO2e emissions
Emissions

Scope 1 and 2

Scope 1 

Scope 2 (location-based)

Total Scope 1 and 2

Scope 3

1. Purchased goods and services

2. Capital goods

3. Fuel and energy-related activities

5. Waste generated in operations

6. Business travel

7. Employee commuting and working from home

Total Scope 3

Total Scope 1, 2 and 3 

Intensity per FTE (Scope 1 and 2)

Intensity per customer (Scope 1, 2 and 3)

Energy usage

Energy consumption in the UK

2023

2022

Tonnes of CO2e

223

136

359

Tonnes of CO2e

8,649

278

71

2

221

637

237

128

365

8,722

666

74

2

100

547

9,858

10,111

10,217

10,476

0.29

0.021

0.34

0.024

kWh

1,541,468

1,588,747

We are pleased to report a 15% reduction in our total Scope 1 and 2 emissions intensity per FTE in the year as we focus on improving 
energy efficiency across our offices.

The most significant driver of our Scope 3 emissions relates to the goods and services purchased in our supply chain. This year, we have 
used supplier-specific data to calculate these emissions, where available, instead of using industry average figures, which has contributed 
to the decrease observed year-on-year as our suppliers begin to engage with their own carbon reduction initiatives.

Methodology and boundary
The Greenhouse Gas (GHG) reporting period is aligned to the financial reporting year. The methodology used to calculate emissions is 
based on the financial consolidation approach, as defined in The Greenhouse Gas Protocol: A Corporate Accounting and Reporting 
Standard (Revised Edition).

Strategic report

Governance

Financial statements

Other information

Critical to good reporting is a well-defined reporting boundary which is consistently applied year-on-year. We have worked with 
Accenture to review that the boundary for our operational GHG emissions reporting remains appropriate. We considered the following 
Scope 3 categories to be out of the boundary of our reporting:

•  4. Upstream transportation and distribution – included in category 1, purchased goods and services.

•  8.  Upstream leased assets – our leases consist of our offices and some computer and office equipment. The emissions generated 

from the use of these assets are included within our Scope 1 and 2 emissions.

•  9-14. Downstream categories – we do not produce and distribute physical goods or operate any franchises.

•  15. Investments – we have reported the impact of our discretionary managed investment solutions in the impact of our investments. 

The impact of our investments
We have extended the scope of our calculation this year to also include our MPSs, as well as our Funds.

We utilise the WACI and Carbon footprint as the key metrics for measuring the impact of our AJ Bell Investments Funds and MPSs on the 
environment. We use these metrics as they represent our portfolio’s exposure to carbon-intensive companies.

WACI provides information on the level of Scope 1 and 2 emissions within our Funds and MPSs per million $ of revenue that is generated 
by the underlying entities. 

Carbon footprint represents the share of Scope 1 and 2 emissions generated by underlying holdings per million $ that is invested in our 
Funds and MPSs.

Our investments’ carbon footprint emissions

Product

AJ Bell Funds

MPS

Our investments’ carbon intensity (WACI)

Product

AJ Bell Funds

MPS

Coverage of assets 

Product

AJ Bell Funds

MPS

2023

Tonnes of CO2e per $m AUM

Not available

2022

114

2022

194

113

90

2023

159

138

Tonnes of CO2e per $m revenue

Not available

2023

% Total AUM

70%

55%

2022

68%

Not available

We are pleased to report a reduction in the WACI across our AJ Bell Funds during the year. Going forwards, we aim to continue to 
increase the coverage of our financed emissions reporting through improvements to our data collection process. 

The Group’s carbon footprint was calculated using an operational control approach. Under this approach, all entities and associated 
assets over which the Group has 100% operational control are included under the organisation’s Scope 1 and 2 emission categories.  
All other entities, over which the Group does not have 100% operational control, such as third-party processing sites and data centres, 
are included in the organisation’s Scope 3 emissions along with all other indirect emissions associated with the organisation.

Methodology and boundary
We have defined our methodology in line with the Partnership for Carbon Accounting Financials (PCAF), the global emissions standard 
for the financial industry as recommended by the TCFD supplemental guidance for asset managers. In line with the standard, we have 
performed our calculation using the enterprise value including cash (EVIC) methodology. 

We have chosen to report our operational Scope 1 and 2 emissions per FTE, and our operational Scope 1, 2 and 3 emissions per 
customer as our intensity measures. We have used these measures as our Scope 1 and 2 emissions are primarily driven by our employees 
working in our offices, whilst purchased goods and services represent 85% of our total Scope 1, 2 and 3 emissions with this spend 
primarily driven by serving the needs of our customers. 

We have calculated our Scope 1 and 2 footprint using primary energy use data, where available, and converted this using the official UK 
Government conversion factors. 

For Scope 3 purchased goods and services and capital goods, we have refined our methodology in the year by using actual supplier 
emissions data, where available, from the most recent Carbon Disclosure Project (CDP) response dataset. Data gaps were supplemented 
using industry average emissions contained within the Environmentally Extended Input Output database across total spend in the year. 
We have not updated the prior year emissions to reflect the new supplier-specific methodology. We expect the accuracy of our Scope 3 
category 1 and 2 footprint reporting to get better each year as more of our suppliers’ emissions data becomes available. 

For employee commuting and working from home, we collected data from staff on their home working and travel arrangements and 
have combined this with publicly available data to estimate the emissions. 

Access to reliable climate-related data covering all underlying holdings is an industry-wide challenge. In calculating our footprint and 
WACI, we currently have some data gaps, such as relating to sovereign bonds, and therefore we have reported a coverage percentage 
which represents the proportion of total assets within our Funds for which we have sourced the required data, and which are therefore 
included within our calculation. We will continue to monitor industry-wide developments for an aligned approach to quantifying 
sovereign bonds’ financed emissions. 

We have developed our calculation in FY23 by implementing a dual-layered approach to calculating the emissions on our investment 
offerings. The first layer sources the relevant data from MSCI for those underlying equities within all AJ Bell Funds and MPSs. The second 
layer of our calculation sources bond emission data relating to bond ETFs from Morningstar, our investment analysis provider, who perform 
their own look-through to underlying, indirectly-held holdings. The calculation is based on our portfolio asset allocation as at 30 September 
2023. We have placed reliance on the accuracy of data provided by both MSCI and Morningstar for the purposes of the calculation. MSCI 
collect reported emissions, and where not reported have methodologies in place to estimate those emissions. For our calculation, 89% of 
equities were based on reported emissions and 11% used MSCI estimates. Morningstar have performed look-through analysis of the ETFs, 
up to 10 portfolios deep, and sourced the relevant fund level statistics from the Sustainalytics principal adverse impacts data. A coverage 
statistic has been calculated by Morningstar given there are holdings for which the relevant underlying data has not been obtained or 
estimated. Due to the volume of data, it is not practical to undertake an independent verification of either MSCI or Morningstar data.

52 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 53

Responsible business

Non-financial and sustainability information statement

Strategic report

Governance

Financial statements

Other information

We aim to comply with all areas of the Non-Financial Reporting requirements contained within sections 414CA and 414CB of the 
Companies Act 2006. Information regarding non-financial matters is included throughout our Strategic report and the following table 
summarises the policies and outcomes together with references to where further information can be found.

Reporting requirement

Some of our relevant policies and standards

Environmental matters

Employees

•  Environmental Policy

•  Employee Handbook

Where to read more in 
this report about our impact

Environmental awareness

Responsible employer

Pages

46-47

39-43

•  Health and Safety Policy

•  Diversity and Inclusion Policy

•  Recruitment and Selection Policy

•  Hybrid Working Policy

•  General Remuneration Policy

•  Whistleblowing Policy

•  Safeguarding Policy

Social

•  Treating Customers Fairly

Supporting our local communities

44-45

•  Charitable Giving in the Community 

Policy

Human rights

•  Human Rights Policy

Human rights and modern slavery

•  Modern Slavery Statement

Anti-corruption and anti-bribery

•  Anti-Bribery and Corruption Policy

Anti-bribery and corruption

43

43

•  Anti-Money Laundering Policy

•  Gifts and Hospitality Policy

•  Market Abuse Policy

Climate-related financial disclosures

•  TCFD report

Climate-related financial disclosures

48-54

Additional information

Business model

Principal risks and how they are managed

Non-financial KPIs

Where to read more in this report

Our business model

Principal risks and uncertainties 

Key performance indicators

Pages

20-21

63-68

26-27

Operational net zero
During the year, we calculated proposed operational net zero targets aligned to the UK Government’s commitment to be net zero by 
2050. Our draft targets were calculated using 2022 as our baseline emissions year and based on the Science Based Targets initiative’s 
(SBTi) Net Zero standard. 

Before committing to targets, we have undertaken a project to develop and quantify a high-level net zero roadmap, enabling us to 
understand the near- and long-term carbon reduction initiatives we will need to undertake to achieve these targets.

Near-term initiatives (2023 – 2030) 

Long-term initiatives (2030 – 2050)

Increase office energy efficiency
We will continue to review energy efficiency measures that 
can be implemented across each of our offices.

Low carbon heating
Consider investing in green gas and heat electrification 
from low-carbon sources at our offices.

Invest in renewable electricity in our offices
Transition towards 100% renewable electricity at all  
of our offices.

Ongoing supplier engagement 
Continue to collect and monitor suppliers’ emissions data 
and require all suppliers to have made their own net zero 
commitments.

Encourage sustainable commuting and working practices
Encourage employees to adopt renewable electricity and 
sustainable travel options through workplace travel 
initiatives and education.

Nature-based investments 
Invest in nature-based solutions, such as tree planting,  
to remove our residual 10% of carbon emissions.

Key supplier engagement
Collect emissions data from our largest suppliers and 
encourage key suppliers to commit to their own net zero 
commitments, whilst implementing processes to monitor 
our suppliers’ progress against their targets.

Implement a sustainable procurement policy
Implement a sustainable procurement policy which 
embeds climate factors into the supplier selection process.

Beyond value chain mitigation
Beyond value chain mitigation refers to mitigation action or investments outside of our value chain to contribute towards reaching 
societal net zero. This can be achieved by continuing to offset our Scope 1 and 2 carbon emissions and through our ongoing 
relationship with City of Trees to plant trees in our local community. 

There are a number of risks and high level of uncertainty relating to the achievement of net zero and implementing this roadmap, in 
particular related to our indirect supply chain emissions. Recognising the fact that purchased goods and services represent 85% of our 
total emissions, we have not yet formally committed to the SBTi or submitted our targets for validation whilst we undertake an initial risk 
assessment exercise with our key suppliers, engaging with them in order to understand their own carbon reduction targets and the 
impact on the feasibility of our Scope 3 reduction targets.

Investments net zero
We will continue to monitor the development of net zero standards for financial institutions and seek to understand the impact of net 
zero on our investments business as the business continues to grow.

54 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 55

Financial review

Strong financial 
performance

The advantages of our dual-channel model and 
diversified revenue streams enabled us to deliver a 
record financial performance in the year.”

Peter Birch
Chief Financial Officer

Strategic report

Governance

Financial statements

Other information

Overview
Our dual-channel platform achieved 
robust net inflows of £4.2 billion (FY22: 
£5.8 billion) and customer growth of 12% 
(FY22: 16%) in a challenging external 
environment. Our ability to continue to 
grow in those circumstances is testament 
to the quality of our platform propositions.

Our diversified revenue model enabled us 
to deliver a strong financial performance, 
with revenue increasing by 33% to £218.2 
million (FY22: £163.8 million) and PBT up 
50% to £87.7 million (FY22: £58.4 million), 
whilst investing in our people, propositions 
and brand to ensure we are well placed to 
achieve future growth.

Revenue

£218.2m

+33%

PBT

£87.7m

+50%

Business performance
Customers
Customer numbers increased by 50,813 during the year to a total of 491,402 (FY22: 440,589). This growth has been driven by our 
platform propositions, with our advised customers up by 10% and our D2C customers increasing by 13%. 

Our platform customer retention rate remained high at 95.2% (FY22: 95.5%).

Advised platform

D2C platform

Total platform

Non-platform

Total

Assets under administration
Year ended 30 September 2023

As at 1 October 2022

Inflows

Outflows

Net inflows / (outflows)

Market and other movements

As at 30 September 2023

Year ended 30 September 2022

As at 1 October 2021

Inflows

Outflows

Net inflows / (outflows)

Market and other movements

As at 30 September 2022

Year ended 
30 September 
2023
No.

Year ended 
30 September 
2022
No.

159,256

317,276

145,371

280,281

476,532

425,652

14,870

14,937

491,402

440,589

Advised platform 
£bn

D2C platform 
£bn

Total platform 
£bn

Non-platform 
£bn

44.8

5.0

(3.1)

1.9

1.5

48.2

19.3

4.3

(2.0)

2.3

1.1

22.7

64.1

9.3

(5.1)

4.2

2.6

70.9

5.1

0.2

(0.3)

(0.1)

0.2

5.2

Advised platform 
£bn

D2C platform 
£bn

Total platform 
£bn

Non-platform 
£bn

45.8

6.2

(2.9)

3.3 

(4.3)

44.8

19.5

3.9

(1.4)

2.5

(2.7)

19.3

65.3

10.1

(4.3)

5.8

(7.0)

64.1

7.5

0.2

(2.2)

(2.0)

(0.4)

5.1

Total
 £bn

69.2

9.5

(5.4)

4.1

2.8

76.1

Total
 £bn

72.8

10.3

(6.5)

3.8

(7.4)

69.2

We achieved robust total net inflows of £4.1 billion (FY22: £3.8 billion), driven by our platform.

Total advised platform net inflows were £1.9 billion (FY22: £3.3 billion). The year-on-year reduction was driven by a fall in gross inflows to 
£5.0 billion (FY22: £6.2 billion). There has been a moderation in transfer activity as advisers and their clients exercise more caution in the 
face of ongoing uncertainty in the macroeconomic environment, whilst existing customer inflows into tax-wrapped products remained 
stable. Advised outflows in the year increased to £3.1 billion (FY22: £2.9 billion).

Total D2C platform net inflows were £2.3 billion (FY22: £2.5 billion). Gross inflows increased to £4.3 billion (FY22: £3.9 billion) with the 
increase driven by changes to the annual pension allowance, competitive dynamics and strong inflows from new customers supported 
by the investments made in our brand. Outflows increased to £2.0 billion (FY22: £1.4 billion) as customers drew down on their 
investments amidst the cost-of-living pressures. 

Non-platform net outflows of £0.1 billion (FY22: £2.0 billion) were significantly lower than FY22 following the closure of the institutional 
stockbroking business in the prior year. 

56 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023

57

Financial review

Favourable market movements contributed £2.8 billion as global equity markets recovered some of the losses experienced in the  
prior year, when adverse market movements contributed to a £7.4 billion reduction in AUA. This resulted in closing AUA of £76.1 billion  
(FY22: £69.2 billion).

Assets under management

Advised 

D2C 

Non-platform

Total

Year ended 
30 September 
2023 
£bn

Year ended 
30 September 
2022 
£bn

2.5

1.3

0.9

4.7

1.7

1.0

0.1

2.8

Our range of funds and MPSs are highly valued by financial advisers, their clients and our retail customers. Total AUM closed at £4.7 
billion (FY22: £2.8 billion), representing a 68% increase in the year. The growth has been particularly strong from our advised customers, 
as well as a significant increase in AUM from customers investing via external third-party platforms.

Financial performance 
Revenue

Recurring fixed

Recurring ad valorem

Transactional

Total

Year ended 
30 September 
2023 
£000

Year ended 
30 September 
2022 
£000

30,666

29,787

161,152

102,184

26,416

31,876

218,234

163,847

Revenue increased by 33% to £218.2 million (FY22: £163.8 million).

Revenue from recurring fixed fees increased by 3% to £30.7 million (FY22: £29.8 million), primarily due to higher pension administration 
revenue from our advised platform customers.

Recurring ad valorem revenue grew by 58% to £161.2 million (FY22: £102.2 million). The key driver of this growth was the higher levels of 
interest generated on cash balances held on the platform following increases to the market rates of interest in the year, combined with 
elevated average cash balances in the first half of the year. Our economies of scale enable us to benefit from these interest rate rises 
whilst also sharing them with our customers by paying a market-competitive rate on their cash balances. Further information on the 
impact to revenue of changes to the UK base interest rate has been disclosed in note 25 to the consolidated financial statements. 
Increased custody fee income as a result of higher average platform AUA also contributed to this revenue growth. 

Revenue from transactional fees decreased by 17% to £26.4 million (FY22: £31.9 million). This decrease was due to lower dealing activity 
levels in the current year, impacted by the macroeconomic environment.

Our overall revenue margin increased by 7.2bps to 29.8bps (FY22: 22.6bps).

Administrative expenses

Distribution

Technology

Operational and support

Total

Year ended 
30 September 
2023 
£000

Year ended 
30 September 
2022 
£000

25,928

40,317

65,769

14,998

32,706

57,162

132,014

104,866

Administrative expenses increased by 26% to £132.0 million (FY22: £104.9 million), in line with expectation, as we delivered our planned 
investment in our people, technology and brand, whilst absorbing some one-off inflationary impacts and supporting sustainable growth. 
Total staff costs increased by £9.9 million across the business driven by the roll out of a comprehensive new pay and benefits package 
which took effect on 1 October 2022 and increased headcount to support our growth.

Distribution costs increased by 73% to £25.9 million (FY22: £15.0 million) as we executed our plans to increase investment in our brand. 
This included our multi-channel ‘feel good, investing’ advertising campaign, and our new partnership as the title sponsor of the  
AJ Bell Great Run Series. 

Strategic report

Governance

Financial statements

Other information

Technology costs increased by 23% to £40.3 million (FY22: £32.7 million). This increase reflects investment in our proposition 
development teams, as well as increases to our licensing and external hosting costs. 

Operational and support costs increased by 15% to £65.8 million (FY22: £57.2 million). The higher costs were driven by an increase in  
the average number of employees in order to support our continued growth, as well as the investment in our pay and benefits package 
for staff. This was partially offset by lower dealing costs in the year as a result of reduced customer dealing activity.

The 26% total increase in the year reflects our investments, as planned, to deliver on our long-term growth plans. In FY24 we expect this 
growth rate to moderate to around 15% as inflationary pressures settle and we benefit from the operational gearing inherent in our business 
model, along with a focus on efficiency. The same factors are expected to result in lower levels of cost growth in the medium term.

Profitability and earnings
PBT increased by 50% to £87.7 million (FY22: £58.4 million) whilst PBT margin increased to 40.2% (FY22: 35.6%). The higher margin versus 
the prior year reflects the higher revenue margin.

Corporation tax for the period has been calculated at a rate of 22.0%, representing the average annual tax rate for the year, as the 
standard rate of UK corporation tax increased from 19.0% to 25.0% on 1 April 2023. Our effective rate of tax for the period was 22.2% 
(FY22: 20.0%).

Basic earnings per share rose by 46% to 16.59 pence (FY22: 11.39 pence) in line with the increase to PBT. Diluted earnings per share 
(DEPS), which accounts for the dilutive impact of outstanding share awards, also increased by 46% to 16.53 pence (FY22: 11.35 pence).

Financial position
The Group’s financial position remains strong, with net assets totalling £166.0 million (FY22: £133.4 million) as at 30 September 2023  
and a return on assets of 41% (FY22: 35%). 

Financial resources and regulatory capital position
Our financial resources are continually kept under review, incorporating comprehensive stress and scenario testing which is formally 
reviewed and agreed at least annually. 

Total shareholder funds

Less: unregulated business capital

Regulatory group shareholder funds

Less: foreseeable dividends

Less: non-qualifying assets

Total qualifying capital resources

Less: capital requirement

Surplus capital

% of capital resource requirement held

Year ended 
30 September 
2023 
£000

Year ended 
30 September 
2022 
£000

166,037

133,394

(3,675)

(3,718)

162,362

129,676

(29,807)

(12,887)

119,668

(18,843)

(14,233)

96,600

(53,930)

(49,252)

65,738

222%

47,348

196%

During the year, we have continued to maintain a healthy surplus over our regulatory capital requirement and as at the balance sheet 
date this was 222% (FY22: 196%) of the capital requirement.

We operate a highly cash-generative business, with a short working-capital cycle that ensures profits are quickly converted into cash.  
We generated cash from operations of £120.5 million (FY22: £57.2 million) and held a significant surplus over our basic liquid asset 
requirement during the period, with our year end balance sheet including cash balances of £146.3 million (FY22: £84.0 million).

Dividend
At half year, the Board declared an interim dividend of 3.50 pence per share (FY22: 2.78 pence per share). This was higher than would 
have resulted from applying our stated interim dividend policy, to ensure that the growth in interim dividend more closely aligned with 
the increase in financial performance during the current year. 

The full year dividend policy of paying out 65% of statutory profit after tax remains unchanged and therefore the Board has recommended a 
final dividend of 7.25 pence per share (FY22: 4.59 pence per share), resulting in a total ordinary dividend of 10.75 pence (FY22: 7.37 pence).

Peter Birch
Chief Financial Officer

6 December 2023

58 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 59

Risk management

A risk aware 
approach

The maturity of our three lines of defence model is evidenced 
well through the effective implementation of the Consumer 
Duty, assisted in no small part by our purpose-led culture 
that puts customer interests at its centre.”

Karen Goodman
Chief Risk Officer

Overview
As in all other regulated firms in our sector, 
the business has experienced a year of 
regulatory change. The most significant 
has been implementation of the new 
Consumer Duty. The business has now 
shifted to the embedding phase of the 
Consumer Duty through assessing, testing, 
understanding and evidencing the 
outcomes customers experience. Our use 
of data forms a key foundation in how we 
measure and monitor the outcomes 
delivered to customers. 

The further maturing of our risk 
management framework and the three 
lines of defence approach supports 
effective ownership of risks and informs 
the development of a risk-aware culture. 

Risk management framework 
The risk management framework supports the consistent and robust identification 
and management of opportunities and risks across the Group. 

Risk strategy

Risk appetite

R
i
s
k
g
o
v
e
r
n
a
n
c
e

Risk taxonomy

Risk reporting

Risk identification

Combined assurance model 
(CAM)

Risk assessment and 
management

Policy governance framework

Risk & control self- 
assessment (RCSA)

Internal capital adequacy  
and risk assessment (ICARA)

R
i
s
k
c
u
l
t
u
r
e

The sections on the following pages provide more detail on the component parts 
of the Group’s risk management framework.

Strategic report

Governance

Financial statements

Other information

Tone 
from the 
top

The Board sets the tone from the top, in promoting a strong risk culture. The Executive 
Committee (ExCo) member must instil a strong risk culture in their functional area and 
ensure that the policy is effectively and constantly applied within their area of responsibility.

Individual 
accountability

Senior Management Certification Regime
Certified Roles
Consumer Duty Outcomes

Risk culture
We promote a risk culture 
that encourages ownership 
of and management of  
risk. Risk management  
is the responsibility  
of everyone.

Open communication 
and challenge

Employees are empowered to raise risks and highlight 
any concerns.

Performance and 
incentives

Competent risk management must be reflected in 
employee objectives.

The second line of defence (Risk 
Team) takes responsibility for 
communicating, educating and 
advising on the risk management 
framework, developing and 
implementing computer-based 
training (CBT) risk training  
and risk-focused cultural 
improvement initiatives.

The Risk Team carries out 
ongoing risk cultural 
improvement initiatives to 
improve risk awareness across 
the Group, such as risk workshops 
and risk lunch and learn sessions.

The Chief Risk Officer (CRO) 
provides an annual assessment of 
the effectiveness of the Group’s 
risk management framework  
and Risk Team to the Risk & 
Compliance Committee (R&CC).

Risk strategy
The risk strategy is aligned with  
the Group’s high level risk appetite 
statement, which represents:

‘The amount and type of risk it is 
prepared to take in the context of its 
business model and in the course of 
achieving its strategic objectives. The 
Group takes a measured and balanced 
approach to determining where  
to pursue risk in return for value,  
in accordance with the Group’s 
capability and capacity to identify, 
report and manage risks.’

This statement recognises that for  
the business to grow and achieve its 
strategic aspirations, and deliver good 
outcomes for its customers, effective 
risk management is essential. 

Risk governance
The Board is ultimately responsible 
for the Group’s risk management 
framework but has delegated  
certain responsibilities to the  
R&CC, a sub-committee of the Board.  
The Group operates a ‘three lines  
of defence’ approach to managing 
risks across the Group. 

The three lines of defence model is  
a recognised approach for providing 
structure for the identification and 
assessment of risk and testing the 
control environment. Used widely 
across the industry, the model 
provides for a clear delineation of 
responsibilities for all functions to  
help ensure that risk management is 
effective and embedded across the 
Group. This is represented in the 
governance structure shown below.

Board of AJ Bell Plc

Risk & Compliance Committee  
of AJ Bell Plc

Audit Committee  
of AJ Bell Plc

Executive Risk Committee

Risk Management Forum

2nd Line 
of Defence
In-house assurance 
function

3rd Line 
of Defence
Independent 
assurance protections

Risk and Compliance 
Function

Internal Audit

1st Line  
of Defence
Policies and procedures 
and Quality Audit 
(QA) function

QA, risk identification,  
risk registers, risk 
reporting, risk forums

AJ Bell plc
Management 
policies, procedures 
and limits

Principal components of AJ Bell combined assurance framework

60 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 61

 
 
Risk management

Principal risks and uncertainties 

Strategic report

Governance

Financial statements

Other information

Risk taxonomy
The risk taxonomy details the key areas of risk that the Group is exposed to. These 
can be grouped into five Tier 1 risk appetite categories and eighteen Tier 2 ‘sub-
level’ risk appetite categories. Each Tier 2 sub-level risk appetite category has a 
defined risk appetite and a risk appetite statement. These are approved by Board  
and form the risk appetite framework. This is represented in the diagram below.

Strategic

Financial

Operational

Operations

Conduct

Financial Crime, 
Legal & 
Regulatory

Tier 1

Tier 2

Risk appetite
The objective of the Group’s risk appetite 
framework is to ensure that the Board and 
senior management are properly engaged 
in agreeing and monitoring the Group’s 
appetite for risk and setting acceptable 
boundaries for business activities and 
behaviours. The risk appetite categories 
are reviewed by the Risk Management 
Forum (RMF), Executive Risk Committee 
(ERC), R&CC and approved by the Board 
on an annual basis in line with the Internal 
Capital Adequacy and Risk Assessment 
(ICARA) and the Group Business Planning 
Process (BPP). Accordingly, the risk 
appetite is reviewed and updated in line 
with the Group’s evolving strategy, 
operating model, financial capacity, 
business opportunities, regulatory 
constraints and any other internal or 
external factors. Key risk indicators (KRIs) 
are mapped to the risk appetite categories, 
with KRI tolerances aligned to risk appetite. 
The KRIs and tolerances are subject to an 
annual approval process by ERC, R&CC 
and ultimately by the Board. 

Risk identification
The Group adopts a top-down and a 
bottom-up approach to the identification 
of risks. The ExCo and the Board have 
identified the principal risks and 
uncertainties (PR&U) that could impact  
the ability of the Group to meet its 
strategic objectives. In addition, the Group 
maintains a ‘bottom-up’ operational Group 
risk register, which are mapped to the 
Group’s Tier 2 risk appetite categories.

Risk assessment  
and management 
All of the risks included in the Group risk 
register are scored according to probability 
and impact and assessed on an inherent 
basis (before the impact of controls) and  
on a residual basis (after the impact of 
controls). Where risks are classed as outside 
the Group’s risk appetite, actions must be 
taken to bring the risk back within appetite.

Risk and control  
self-assessment (RCSA)
The Group’s bottom-up assessment of risk 
is managed through the RCSA process 
which supports a comprehensive 
understanding of risks and controls in 
place at the operational and business 
process level. Through regular self-review 
of the risks and associated controls, and 
oversight and escalation of issues as 
necessary, the RCSA process enables the 
risk and control owners to identify any 
omissions in the risk environment and to 
close any control gaps or weakness as 
necessary. RCSAs are completed on an 
ongoing basis with a formal annual RCSA 
attestation provided by RMF members in 
conjunction with risk owners.

In addition, the strength of the controls is 
considered by the Risk & Compliance and 
Internal Audit teams as part of reviews they 
carry out under their respective monitoring 
programmes. Any discrepancies between 
their assessments and the risk and control 
owner’s self-assessment are documented 

in the reports to ExCo members and the 
CRO, together with any actions 
recommended to improve those controls 
to ensure the risk remains or is brought 
back within appetite.

Combined assurance  
model (CAM)
Internal Audit is responsible for ownership  
of the CAM. The purpose of the CAM is  
to coordinate the coverage of risk and  
control assurance activities across the Group. 
An assessment is made and documented  
in the CAM by the second (Risk & 
Compliance) and third (Internal Audit) lines  
of defence as to the degree of coverage and 
level of assurance provided by their reviews 
and related work on the documented 
business processes and corresponding 
controls. The CAM also assists in the 
preparation of the respective annual Risk, 
Compliance and Internal Audit plans.

Risk reporting
Risk reporting is included in the Group’s 
CRO report which is presented to ERC and 
R&CC. This includes details of underlying 
KRIs mapped to the risk appetite 
categories and the PR&U; a summary  
of all the Group’s risks and controls; 
breaches; risk events and emerging risks. 
Similarly, lower-level risk reporting is 
produced and reviewed at the RMF and  
the relevant departmental risk forums.

Policy governance 
framework
The policy governance framework 
incorporates a central register of policies 
including approval categorisation of 
policies, review and standardisation of 
policies, policy awareness training, policy 
attestation and ongoing monitoring of the 
embedding of policies.

Internal capital adequacy 
and risk assessment (ICARA)
The Group conducts an ICARA process to 
ensure that it has appropriate systems and 
controls in place to identify, monitor and, 
where proportionate, reduce all potential 
material harms that may result from the 
ongoing operation of its business. The 
Group reviews material harms across the 
entirety of the Group’s risk appetite 
categories and important business services 
(identified as per the Group’s operational 
resilience framework). 

Underpinning the Tier 1 risk appetite 
categories are the Tier 2 sub-level risk 
appetite categories. Each Tier 2 sub-level 
risk appetite category has a defined risk 
appetite and a risk appetite statement. 
These are approved by Board and form  
the risk appetite framework. 

Strong risk  
mitigation process

The Board is committed to a continual process  
of improvement and embedment of the risk 
management framework within the Group.  
This ensures that the business identifies both 
existing and emerging risks and continues to 
develop appropriate mitigation strategies.

Residual risk direction

Increased

Stable

Decreased

Risk

Potential impact

Mitigations

The Board believes that there are a number of 
potential risks to the Group that could hinder the 
successful implementation of its strategy. These risks 
may arise from internal and external events, acts  
and omissions. The Board is proactive in identifying, 
assessing and managing all risks facing the business, 
including the likelihood of each risk materialising  
in the shorter or longer term.

The principal risks and uncertainties facing the  
Group are detailed below, along with potential  
impacts and mitigating actions. The majority of the 
Group’s principal risks and uncertainties’ residual risk 
has remained stable, however the residual risk has 
increased for information security and financial crime 
due to the heightened threat landscape in these areas.

Strategic risk

Strategic risk

The risk that the Group fails  
to remain competitive in its 
peer group, due to lack  
of innovative products  
and services, increased  
competitor activity, 
regulatory expectations, 
and lack of marketing focus 
and spend to keep pace 
with competitors.

Residual risk direction

ESG risk 

The risk that 
environmental, social and 
governance factors could 
negatively impact the 
Group, its customers, 
investors and the wider 
community.

Residual risk direction

•  Loss of competitive 

advantage, such that AUA 
and customer number 
targets are adversely 
impacted. This would  
have a negative impact 
on profitability.

•  Reputational  

damage as a result of 
underperformance and /
or regulatory scrutiny.

•  Environmental, physical 

and transition risks 
resulting from climate 
change, which may 
impact the Group and  
our customers’ assets.

•  Social risks, include 

employee wellbeing and 
diversity and inclusion.

•  Governance risks, 
including the risks  
related to the Group’s 
governance structures 
being ineffective, which 
could manifest in 
governance-related 
reputational and  
conduct risks. 

The Group regularly reviews its products against competitors, in relation to 
pricing, functionality and service, and actively seeks to make enhancements 
where necessary to maintain or improve its competitive position in line with  
the Group’s strategic objectives.

The Group remains closely aligned with trade and industry bodies, and other 
policy makers across our market. The use of ongoing competitor analysis 
provides insight and an opportunity to adapt strategic direction in response  
to market conditions.

The Group has established an ESG Working Group to manage all ESG-related 
matters, including people- and social-related matters, as well as the Group’s 
Task Force for Climate-related Financial Disclosures (TCFD). ESG-related strategic 
objectives are incorporated in the Group’s Business Planning Process (BPP).

The Group is committed to creating an inclusive workplace and prioritising 
employee wellbeing, to establish an environment where all employees feel 
valued and supported. The Group’s Employee Voice Forum promotes health 
and wellbeing in and outside of the office. 

The Group has a robust governance framework. 

62 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 63

   StrategicESGConductPeopleCapitalCreditLiquidityMarketChangeData Financial Control Information Security Operational ResilienceProcessTechnology Third Party  ManagementFinancial  Crime Legal &  RegulatoryPrincipal risks and uncertainties 

Risk

Potential impact

Mitigations

Risk

Potential impact

Mitigations

Strategic report

Governance

Financial statements

Other information

Operational risk

Change risk

The risk of potential 
negative consequences 
and uncertainties 
associated with introducing 
modifications, alterations, 
or adjustments to 
established processes  
or systems.

Residual risk direction

Data risk

Data risk is defined as the 
potential threats and 
vulnerabilities that  
can compromise the 
confidentiality, integrity, 
availability, and compliance 
of sensitive or valuable data 
within the Group and its 
third-party suppliers.  
This risk encompasses the 
possibility of unauthorised 
access, loss, theft, 
alteration, or exposure  
of data.

Residual risk direction

Financial control 
environment risk

The risk that the financial 
control environment is 
weak. This includes the risk 
of loss to the business, or 
its customers, because of 
either the actions of an 
associated third party or 
the misconduct of an 
employee.

Residual risk direction

•  Operational resilience 

disruptions resulting from 
crystallisation of change 
risk may lead to financial 
or regulatory penalties, 
and reputational damage.

•  Change can increase 
costs if not delivered 
within budget or 
introduce complexity to 
end users due to a lack of 
compatibility with existing 
systems.

•  Reduced quality because 
of a change can lead to 
customer dissatisfaction, 
rework, and additional 
costs.

•  An inability to deliver 
change can result in 
reputational damage to 
the Group, making it 
difficult to attract 
customers and talent.

•  Data breaches could 
adversely impact 
individuals’ data rights 
and freedoms and could 
result in fines / censure 
from regulators, such as 
the ICO and FCA.

•  A data breach could result 
in financial loss due to the 
cost of investigating the 
breach, notifying 
impacted individuals, and 
implementing 
remediation measures.

•  The Group could suffer 

damage to its reputation, 
eroding trust and making 
it difficult to attract and 
retain customers, 
employees, partners,  
and investors.

•  Reputational damage 

with regulators, leading 
to increased capital 
requirement.

•  Potential customer 

detriment resulting from 
inadequate protection of 
customer assets.

•  Increased expenditure  
in order to compensate 
customers for loss 
incurred.

All operational and regulatory change is prioritised, captured, and monitored 
through the Operations sub-committee of ExCo. 

Technical Change is prioritised, captured, and monitored within Technology 
Services and through associated Committees. 

Product Change is managed within the Product areas and overseen  
by the corresponding Proposition Committee.

The Group monitors the adequacy of its data governance framework via the 
Data Forum.

The Group has data protection policies and procedures, security controls  
to protect data such as encryption, access controls and monitoring.

The Group educates employees about data security and the importance of 
protecting sensitive data.

The Group conducts regular data audits to identify and address potential 
security risks.

The Group’s Data Protection Officer / CRO provides an assessment of the 
adequacy of the Group’s data protection framework as part of the annual  
DPO report.

The Group’s financial control and fraud prevention policies and procedures  
are designed to ensure that the risk of fraudulent access  
to customer or corporate accounts is minimised. 

Anti-fraud training is provided to all members of staff who act as first line  
of defence to facilitate early detection of potentially fraudulent activity.

Strong technology controls are in place to identify potential money laundering 
activity or market abuse.

Operational risk continued

Information  
security risk 

The risk of a vulnerability in 
the Group’s infrastructure 
being exploited or user 
misuse that causes harm 
to service, data and / or  
an asset causing material 
business impact.

Residual risk direction

Operational  
resilience risk 

The risk that the Group 
does not have an adequate 
operational resilience 
framework to prevent, 
adapt to, respond to, 
recover from and learn 
from operational 
disruptions.

Residual risk direction

Process risk

The risk that, due to 
unexpectedly high volumes, 
the Group is unable to 
process work within agreed 
service levels and / or to an 
acceptable quality for a 
sustained period. 

Residual risk direction

Technology risk 

The risk that the design, 
implementation and 
management of 
applications, infrastructure 
and services fail to meet 
current and future business 
requirements. 

Residual risk direction

•  Information security 

•  The Group continually reviews its cyber security position to ensure that it 

protects the confidentiality, integrity and availability of its network and the 
data that it holds.

•  A defence in depth approach is in place with firewalls, web gateway,  

email gateway and anti-virus amongst the technologies deployed. Staff 
awareness is seen as being a key component of the layered defences,  
with regular updates, training and mock phishing exercises.

•  Our security readiness is subject to independent assessment by a penetration 
testing partner that considers both production systems and development 
activities. This is supplemented by running a programme of weekly 
vulnerability scans to identify configuration issues and assess the 
effectiveness of the software patching schedule.

•  The Group regularly assesses its maturity against an acknowledged security 
framework, which includes an ongoing programme of staff training and 
assessment through mock security exercises.

The Group has developed a comprehensive operational resilience framework, 
under the direction of the Operations sub-committee of ExCo. The R&CC and 
Board also provide oversight.

An annual operational resilience self-assessment document is reviewed by the 
Board and R&CC. The Group’s Risk Team also provide a 2nd line of defence 
review of the operational resilience self-assessment.

There is an ongoing programme to train staff on multiple operational functions. 
Diversifying the workforce enables the business to deploy staff when high work 
volumes are experienced. Causes of increased volumes of work, for example 
competitor behaviour, are closely monitored in order to plan resource 
effectively. 

The Group focuses on increasing the effectiveness of its operational 
procedures and, through its business improvement function, aims to improve 
and automate more of its processes. This reduces the need for manual 
intervention and the potential for errors.

The Group continues to implement a programme of increasing annual 
investment in the technology platform. This is informed by recommendations 
that result from regular architectural reviews of applications and of the 
underpinning infrastructure and services. 

Daily monitoring routines provide oversight of performance and capacity.

Our rolling programme of both business continuity planning and testing, and 
single point of failure management, maintains our focus on the resilience of  
key systems in the event of an interruption to service.

breaches could adversely 
impact individuals’ data 
rights and freedoms and 
could result in fines / 
censure from regulators, 
such as the ICO and FCA.

•  Failure to maintain or 

quickly recover operations 
could lead to intolerable 
harm to customers and 
the Group.

•  The Group could suffer 

damage to its reputation 
eroding trust and making 
it difficult to attract and 
retain customers, 
employees, partners,  
and investors.

•  Failure to maintain or 

quickly recover 
operations could lead to 
intolerable harm to 
customers and the 
Group.

•  Operational resilience 

disruptions may lead to 
financial or regulatory 
penalties, and 
reputational damage.

•  A decline in the quality of 

work would have a 
financial impact through 
increased operational 
losses.

•  Unexpectedly high 

volumes coupled with 
staff recruitment and 
retention issues could 
lead to poor customer 
outcomes and 
reputational damage.

•  The reliance on evolving 
technology remains 
crucial to the Group’s 
effort to develop its 
services and enhance 
products. Prolonged 
underinvestment in 
technology would affect  
our ability to serve our 
customers and meet  
their needs.

•  Failing to deliver and 

manage a fit-for-purpose 
technology platform could 
have an adverse impact on 
customer outcomes and 
affect our ability to attract 
new customers.

•  Technology failures  

may lead to financial or 
regulatory penalties, and 
reputational damage.

64 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 65

     Principal risks and uncertainties 

Risk

Potential impact

Mitigations

Risk

Potential impact

Mitigations

Operational risk continued

Operational risk continued

Strategic report

Governance

Financial statements

Other information

To mitigate the risk posed by third-party suppliers, the Group conducts 
onboarding due diligence and monitors performance against documented 
service standards to ensure their continued commitment to service, financial 
stability and viability. Performance metrics are discussed monthly with 
documented actions for any identified improvements.

This is supplemented by attendance at formal user groups with other clients of 
the key suppliers, sharing experience and leveraging the strength of the user 
base. Where relevant and appropriate, annual financial due diligence on critical 
suppliers and on-site audits are also undertaken.

The Group’s customer focus is founded on our guiding principles, which drive 
the culture of the business and ensure customers remain at the heart of 
everything we do. Training on the importance and awareness of the delivery  
of good customer outcomes is provided to all staff on a regular basis.

The Group continues to focus on enhancements to its framework, in relation  
to the identification, monitoring and mitigation of risks of poor customer 
outcomes, and to its product management process to reduce the potential 
 for customer detriment. 

All developments are assessed for potential poor customer outcomes, and 
mitigating actions are delivered alongside the developments as appropriate.

The Group implemented the Consumer Duty in July 2023 which provides 
higher and clearer standards of consumer protection.

The Group has improved its recruitment processes to attract the best people 
possible to join the Group.

The Group undertakes a staff engagement survey at least annually and uses this 
feedback to address any areas for improvement to ensure staff engagement 
remains high. 

The Group conducts regular reviews of its employee benefits package to 
ensure it is competitive.

The Group operates a talent development programme.

Third-party 
management risk

The risk that a third-party 
provider materially fails to 
deliver the contracted 
services.

Residual risk direction

Conduct/Consumer  
Outcomes risk

The risk that the fair 
treatment of customers is 
not central to the Group’s 
corporate culture.

Residual risk direction

People risk 

The risk that the Group fails 
to attract, retain, develop 
and engage employees 
who are aligned to the 
Group’s guiding principles.

Residual risk direction

•  Loss of service from a 

third-party provider could 
have a negative impact 
on customer outcomes 
due to website 
unavailability, delays  
in receiving and / or 
processing customer 
transactions or 
interruptions to 
settlement and 
reconciliation processes.

•  Financial impact through 
increased operational 
losses.

•  Regulatory fine and /  

or censure.

•  Poor conduct could have 

a negative effect on 
customer outcomes.

•  Reputational damage 

resulting from poor levels 
of customer service.

•  The Group may be 
adversely affected, 
including regulatory 
censure or enforcement.

•  Difficulties in recruiting 
the right people to work 
for the Group.

•  Existing employees who 

are not motivated, do not 
perform well and may 
leave the Group.

•  Talented employees who 
are not appropriately 
developed and / or have 
limited opportunities to 
progress are likely to 
leave the Group.

•  Resource shortfalls  

may impact quality and 
service and could lead to 
poor service / consumer 
outcomes and 
reputational damage.

Financial crime risk

The risk of failure to protect 
the Group and its 
customers from all aspects 
of financial crime, including 
anti-money laundering, 
terror financing, 
proliferation financing, 
sanctions restrictions, 
market abuse, fraud, 
cyber-crime and the 
facilitation of tax evasion.

Residual risk direction

Legal and  
regulatory risk

The risk that the Group fails 
to comply with regulatory 
and legal standards.

Residual risk direction

Investment risk 

Risk of failures surrounding 
the investment activities 
carried out by AJ Bell 
Investments (AJBI).  
The risks specific to  
the AJBI entity include 
operational, reputational  
and conduct risks

Residual risk direction

•  The Group may be 
adversely affected, 
including regulatory 
censure or enforcement, 
if we fail to mitigate the 
risk of being used to 
facilitate any form of 
financial crime.

•  Potential customer 

detriment as customers 
are at risk of losing funds 
or personal data, which 
can subject them to 
further loss via other 
organisations.

•  Fraudulent activity 

leading to identity fraud 
and / or loss of customer 
holdings to fraudulent 
activity.

•  The Group could suffer 

damage to its reputation, 
eroding trust and making 
it difficult to attract and 
retain customers, 
employees, partners,  
and investors.

•  Regulatory censure  

and / or fines, including 
fines from the FCA  
and Information 
Commissioner’s  
Office (ICO).

•  Related negative publicity 
could reduce customer 
confidence and affect 
ability to generate new 
inflows.

•  Poor conduct could have 
a negative impact on 
customer outcomes, 
impacting the Group’s 
ability to achieve strategic 
objectives.

•  Outflows or loss of assets 
under management as a 
result of underperformance 
or reputational damage.

•  Compensation required 
to cover operational 
losses, such as trading 
errors.

•  Potential customer 

detriment resulting from 
inadequate governance 
arrangements.

Extensive controls are in place to minimise the risk of financial crime. 

Policies and procedures include: mandatory financial crime training in 
anti-money laundering and counter-terrorist financing, fraud, market abuse 
and the Criminal Finances Act for all employees to aid the detection, prevention 
and reporting of financial crime. The Group has an extensive recruitment 
process in place to screen potential employees. 

The Group actively maintains defences against a broad range of likely attacks 
by global actors, bringing together tools from well-known providers, external 
consultancy and internal expertise to create multiple layers of defence. The 
latter includes intelligence shared through participation in regulatory, industry 
and national cyber security networks. 

The Group maintains a strong compliance culture geared towards positive 
customer outcomes and regulatory compliance. 

The Group performs regular horizon scanning to ensure all regulatory change 
is detected and highlighted to the Group for consideration.

The Group maintains an open dialogue with the FCA and actively engages with 
them on relevant proposed regulatory change.

The Compliance function is responsible for ensuring all standards of the 
regulatory system are being met by the Group. This is achieved by implementing 
policies and procedures across the business, raising awareness and developing 
an effective control environment. Where appropriate, the Compliance 
Monitoring Team conducts reviews to ensure compliance standards have  
been embedded into the business.

The Group maintains robust Investment Governance arrangements  
for decision making in relation to the AJBI products and services. The 
performance of AJBI products and services is monitored on an ongoing  
basis for alignment with customer expectations and mandates, including 
through dedicated committees and by the independent 2nd line of defence 
Investment Risk function. 

Enterprise risks are reviewed and monitored through AJBI’s Department Risk 
Forum, with escalation routes to the Investment Proposition Committee (IPC) 
and Risk & Compliance Committee. 

Consumer Duty Evidential MI is monitored and reported up through the IPC 
and Operational Committee.

Any trading undertaken on the AJ Bell Funds or in model portfolios is subject  
to a number of internal controls to minimise the risk of any operational losses.

66 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 67

    Principal risks and uncertainties 

Viability statement 

Strategic report

Governance

Financial statements

Other information

Risk

Potential impact

Mitigations

Financial risk

Credit risk 

The risk of potential  
failure of clients, market 
counterparties or banks 
used by the Group to fulfil 
contractual obligations. 

Residual risk direction

•  Unintended market 

exposure.

•  Customer detriment.

The Group’s credit risk extends principally to its financial assets, cash balances 
held with banks and trade and other receivables. The Group carries out initial 
and ongoing due diligence on the market counterparties and banks that it uses, 
and regularly monitors the level of exposure. 

The Group continues to diversify across a range of approved banking 
counterparties, reducing the concentration of credit risk as exposure is spread 
over a larger number of counterparties. The banks currently used by the Group 
are detailed in note 25 to the consolidated financial statements.

With regard to trade receivables, the Group has implemented procedures that 
require appropriate credit or alternative checks on potential customers before 
business is undertaken. This has minimised credit risk in this area.

The Group will maintain its existing strategy of diversification to ensure 
acceptable exposure across a wide range of well-capitalised banks with 
appropriate credit ratings. 

It will continue to regularly monitor its level of exposure and to assess the 
financial strength of its banking counterparties.

•  Adverse effect on 

customer transactional 
activity or ad valorem 
fees generated  
from assets under 
administration from 
which the Group derives 
revenue. Sensitivities  
for interest rate and 
market movements are 
shown in note 25 to the 
consolidated financial 
statements.

The Group’s products are targeted at UK residents. We do not do business  
in any other countries and have relatively few customers outside the UK. 
However, in the event that the economy falls back into a prolonged recession, 
this may impact contribution levels and confidence generally in the savings and 
investment markets. The Directors believe that the Group’s overall income 
levels and in particular the balance between the different types of assets and 
transactions from which that income is derived, provide a robust defensive 
position against a sustained economic downturn.

Revenue from retained interest income is derived from the pooling of customer 
cash balances. 

The Group has a variety of transactional and recurring revenue streams, some 
of which are monetary amounts while others are ad valorem. This mix of 
revenue types helps to limit the Group’s exposure to interest rate fluctuations 
and capital market fluctuations.

•  Reputational damage.

•  Potential customer 

detriment.

•  Financial loss.

•  Unable to meet 

obligations as they  
fall due.

The Group has robust systems and controls and monitors all legal entities  
to ensure they have sufficient funds to meet their liabilities as they fall due.

The Group continues to monitor trade settlement on both an intra-day and 
daily basis.

The Group continues to be a highly cash-generative business and to maintain 
sufficient cash and standby banking facilities to fund its foreseeable trading 
requirements. 

Market risk 

The risk that a significant 
and prolonged capital 
market or economic 
downturn has an adverse 
effect on customer 
confidence, asset values 
and interest rates.

Residual risk direction

Liquidity risk 

The risk that the Group 
suffers significant 
settlement default or 
otherwise suffers major 
liquidity problems or issues  
of liquidity deficiency 
which severely impact  
on the Group’s reputation 
in the markets. 

The risk that the Group 
does not have available 
readily realisable financial 
resources to enable it to 
meet its obligations as  
they fall due or can only 
secure such resources  
at excessive cost.

Residual risk direction

The Board have identified a number of 
potential management actions that could 
be taken, the action selected would be 
dependent upon the nature of the scenario.

The results have confirmed that the Group 
would be able to withstand the adverse 
financial impact of these three scenarios 
occurring simultaneously over the 
four-year assessment period. This  
assumes that dividends are paid in line  
with the recommendation made in the  
30 September 2023 annual report and with 
the Group dividend policy on a forward-
looking basis. During the period, the 
Group continues to retain surplus financial 
resources over and above its regulatory 
capital and liquidity requirements, with  
or without any management remediation 
actions.

The Group’s strategy and four-year 
financial forecasts were approved by the 
Board in September 2023. The Directors 
confirm that they have a reasonable 
expectation that the Group will be able  
to continue in operation and meet its 
liabilities as they fall due over the four-year 
period ending September 2027.

In accordance with provision 31 of the UK 
Corporate Governance Code 2018, the 
Board has assessed the viability of the 
Group, considering a four-year period to 
September 2027. The Board considers a 
four-year horizon to be an appropriate 
period to assess the Group’s strategy and 
its capital requirements, considering the 
investment needs of the business and the 
potential risks that could impact the 
Group’s ability to meet its strategic 
objectives. 

This assessment has been made 
considering the Group’s financial position 
and regulatory capital and liquidity 
requirements in the context of its business 
model, strategy and four-year financial 
forecasts and in consideration of the 
principal risks and uncertainties, as 
detailed in the Strategic report on  
pages 63 to 68. The principal risks and 
uncertainties are those that may adversely 
impact the Group based on its business 
model and strategy and are derived from 
both the Group’s business activities and 
the wider macroeconomic environment  
in which the Group operates but does  
not control. 

As an FCA-regulated entity, as part of  
its Internal Capital and Risk Assessment 
(ICARA) the Group is required to use stress 
testing of the business model and strategy 
to identify whether it holds sufficient own 
funds and liquid assets. Forward-looking 
hypothetical stress testing scenarios have 
been determined by considering potential 
macroeconomic and idiosyncratic events 
that would have a significant adverse 
impact on the Group’s ability to generate 
profits, and therefore maintain the existing 
levels of own funds and liquid assets, over 
the business planning period.

The Board-approved four-year financial 
forecast assumes the business continues 
to grow customer numbers and AUA 
through investment in our brand, product 
propositions, technology and people. The 
financial forecasts assume that the Bank of 
England base interest rate has peaked, 
gradually falling throughout the forecast 
period, in line with market projections. 
There are no significant market 
movements in underlying asset values 
based on the position at the point the 
projections were approved by the Board.

The Board has considered the potential 
impact of three stress test scenarios, which 
cumulatively represent a severe, remote 
but plausible scenario:

1)  Macroeconomic (Market risk) – a 

significant reduction in equity market 
values, based on the 2008-09 global 
financial crisis. Asset values fall by 40% 
in year one, recovering to 20% below the 
level they were prior to the fall in year 
two, and remain flat in years three  
and four.

2)  Macroeconomic (Market risk) – Bank  
of England base interest rate reduced  
to 0.50% throughout the assessment 
period, leading to a lower interest rate 
retained on customer cash balances.

3)  Idiosyncratic (Technology risk, 

Third-party management risk) – 
prolonged IT issues with key operating 
software suppliers cause significant 
damage to AJ Bell’s service and 
reputation, which results in a reduction 
in customers. Following year one the 
Group incurs development and license 
costs to upgrade or replace key 
components of the platform software, 
with service levels and net inflows 
returning to normal in year three. 

Capital risk
The risk that the Group 
does not maintain 
sufficient capital  
resources to cover 
unexpected losses.

Residual risk direction

•  Inability to cover 

unexpected losses.

•  Additional regulatory 
scrutiny and potential 
increased regulatory 
capital resource 
requirements. 

The Group adopts a cautious and controlled approach to managing its  
capital risk.

The Group conducts an Internal Capital and Risk Assessment (ICARA)  
process aligned with its risk management framework to identify, monitor  
and mitigate harms.

Where harms cannot be mitigated, the Group holds capital to cover potential 
unexpected losses (its capital resource requirement). The Group’s capital risk 
appetite is to maintain its capital resources at least >125% more than the 
Group’s capital resource requirement.

The Strategic report was approved by the  
Board of Directors and signed on its behalf by:

Michael Summersgill
Chief Executive Officer

6 December 2023

68 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 69

   Strategic report

Governance

Financial statements

Other information

In around 20 years I’ve not had a bad experience. 
The platform is easy to get on with. When I 
phone the help desk, people are always helpful. 
That doesn’t happen with a lot of help desks  
or customer services. It makes you feel good 
knowing that you’re giving the best financial 
situation to your children and your grandchildren.” 

Tony
AJ Bell customer

#FeelGoodInvesting

See more at ajbell.co.uk/group/feel-good-investing

Helping Tony invest for his family
Age: 69 years old
Mission: To be tax efficient and save for 
his grandchildren

Tony is a retired NHS consultant and has 
been a customer with us for around 20 
years. His main investment goals are to  
be tax efficient and provide compound 
returns for his grandchildren. 

Tony enjoys saving money for his family 
and believes that anybody can invest. 

Tony reflects on his long-standing 
experience as a valued AJ Bell customer.

Tony is a real AJ Bell customer sharing his  
honest opinions.

Governance 

72  Chair’s introduction
74  Board of Directors
78  Executive Committee
80  Corporate Governance report
88  Nomination Committee report
92  Audit Committee report
 Risk & Compliance  
98 
Committee report

102  Directors’ Remuneration report
122  Directors’ report
125   Statement of Directors’ 

responsibilities

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AJ Bell plc  Annual Report and Financial Statements 2023

71

Chair’s introduction

This has been another year of change as  
we continue to build out our corporate 
governance structure to support the  
long-term sustainable growth and success  
of the business for the benefit of our 
shareholders and other stakeholders.”

Fiona Clutterbuck
Chair

Dear shareholder
I am delighted to be writing as Chair of the Board to introduce  
my first Corporate Governance report, having taken up the role  
on 1 May 2023. Given my experience of having served on a 
number of other listed company boards, and also having spent  
my executive career in the financial services sector, I am well 
aware of the importance of governance and engagement with 
shareholders and other stakeholders. I have already had the 
opportunity to meet with some of our shareholders, and it has  
been very helpful to hear their views. 

As a Board, we are committed to maintaining high standards of 
corporate governance and a robust framework for the control  
and management of AJ Bell in the best long-term interests of its 
shareholders. I have highlighted a number of matters below  
and further details of how we have discharged our corporate 
governance responsibilities are set out later in this report. 

Board and ExCo changes
The main changes at Board level during the year were my 
appointment as Chair with effect from 1 May 2023 in succession to 
Baroness Helena Morrissey and that of Les Platts as a Representative 
Director for Andy Bell, our former CEO and co-founder. I would like 
to take this opportunity to welcome Les back to the Board, with Les 
having previously served on the Board for just over 13 years, initially 
as a Non-Executive Director and latterly as independent Non-
Executive Chair, until he stepped down at the 2022 AGM. As a Board 
we believe Les, who has detailed knowledge of the financial services 
sector and AJ Bell, to be ideally placed to both represent Andy’s 
interest and make a valuable all-round contribution to discussions 
around the boardroom table. I would also like to take this opportunity 
to thank Helena for her significant contribution as Chair and look 
forward to her continued involvement through her consultancy role 
supporting our Money Matters initiative aimed at encouraging more 
women to take control of their finances and invest in their future.

Following these changes, at least half of the Board, excluding 
the Chair were Non-Executive Directors who were considered 
independent. Whilst Board appointments in the year did not 
meet all the FCA targets, by year end there remained 33% female 
representation on the Board and two out of the four senior Board 
positions were held by women. We resumed our search for two 
new independent Non-Executive Directors in May this year with  
a clear commitment of addressing these targets. I am pleased to 
report that since the year end we have appointed Fiona Fry as an 
independent Non-Executive Director with effect from 7 December 
2023. Fiona will succeed Simon Turner, as Chair of the Risk & 
Compliance Committee, subject to regulatory approval. Fiona is a 
highly experienced risk professional who brings with her a wealth 
of financial services and regulatory experience and I look forward 

to welcoming her to the Board in due course. Our commitment to 
both the Parker Review recommendations and the FCA diversity 
requirements remain a key consideration as we continue our search 
for a further independent NED to join the Board in the coming year. 

At executive level, we are pleased to report the internal promotion 
of Kina Sinclair to the role of Group Legal Services Director and as a 
member of the ExCo with effect from 1 October 2023 in succession 
to Bruce Robinson, who stepped down from the ExCo at the end of 
September 2023. Kina, who has been with us for five years, as Senior 
In-House Legal Counsel, has in-depth knowledge of our business 
and culture, so was ideally placed to take on the role. I would like 
to take this opportunity to congratulate Kina on her promotion.

As part of the succession plan for Bruce, who was also our 
Company Secretary, we decided to split the Group Legal Services 
Director and Company Secretary roles and this led to the 
appointment of Olubunmi Likinyo (Bunmi) as Company Secretary 
with effect from 1 October 2023, who I would also like to 
welcome. Bunmi joins us from Nationwide Building Society.

Further details are set out in the Nomination Committee report  
on pages 88 to 91.

Our people
I succeeded Helena as our nominated Employee Engagement 
Director and took over the role of Chair of our Employee Voice 
Forum. I am supported by our Non-Executive Directors, who also 
attend meetings from time to time. Topics discussed during the 
year included executive pay and career progression, our Employee 
Value Proposition and the impact of hybrid working. Following the 
meetings, feedback was provided to the Board and ExCo. 

We took the opportunity to review our hybrid working policy 
during the year, which included obtaining feedback from our 
people, with particular focus on whether there had been a decrease 
in engagement levels. Although we made some minor changes in 
response to the feedback received, the overall outcome supported 
our current approach. This is something that we will keep under 
review, as having an engaged workforce providing a high-quality 
service to our customers and their advisers is critical for the 
long-term sustainable success of the business.

Mindful of the impact of the continuing cost-of-living pressures, 
we followed up on the changes we made to our pay and benefits 
for members of the wider workforce last year, when we awarded 
our highest ever increase in base pay. Enhancements this year, in 
addition to an average increase in base pay of 5.8%, included a 
further free share award for all eligible staff of up to £2,000 under 
our HMRC-approved Buy as You Earn plan and the further uplift in 
pension contributions. 

Strategic report

Governance

Financial statements

Other information

I am pleased to be able to report that we retained our 3-star Best 
Companies rating, this year, making it into the top 20 of the 100 
Best Companies list and maintaining our position in the top five 
financial services companies in the UK. This achievement is 
testament to our ongoing commitment to invest in our people 
and to the positive culture we have built.

Further details on the above are set out in our Responsible 
Business report on pages 39 to 43.

Our customers 
Our purpose and our strategy has always put our customers and 
their advisers at the heart of our business and the Board always 
considers their needs and the impact on them of everything we 
do. As a consequence, the Board is supportive of the introduction 
of the new Consumer Duty, which is intended to set higher and 
clearer standards of consumer protection across financial services 
and requires firms to put the needs of their customers first. 

The initial implementation of the Consumer Duty has been a key 
area of focus for the Board and the business as a whole during  
the year. The Chair of our Risk & Compliance Committee,  
Simon Turner, was appointed as our designated Non-Executive 
Director Consumer Duty champion, whose role is to ensure the 
Consumer Duty is discussed regularly at Board level. Although  
we believe our culture is aligned with the requirements of the 
Consumer Duty, we are by no means complacent, and the Board’s 
focus during FY24 will be on maintaining oversight to ensure the 
business is delivering good outcomes for its customers which  
are consistent with the Duty.

Environmental, social and governance (ESG)
We established the AJ Bell Futures Foundation, a charitable 
initiative with the initial focus on helping support disadvantaged 
people access opportunities, partnering with two charities during 
the year, Smart Works and IntoUniversity. The initiative was 
launched as part of AJ Bell, with the Board committing to donate 
0.5% of profits before tax to the foundation each year. During the 
year we decided to further embed this initiative by establishing a 
registered charity to carry it on which resulted in the registration 
of the AJ Bell Futures Foundation as a charitable incorporated 
organisation on 12 September 2023.

We have calculated proposed carbon reduction targets aligned to 
the UK Government’s commitment to be Net Zero by 2050. Before 
committing to these targets, we have made good progress in 
developing a transition plan to understand the near and long-term 
carbon reduction initiatives we will need to undertake to achieve 
these targets.

Further details of our ESG-related activities are set out in the 
Responsible Business report on pages 32 to 54.

Conclusion
I would like to thank all of our people for the contribution they 
have made during the year, which has enabled us to continue to 
provide an excellent level of service to our customers and their 
advisers for the benefit of all of our stakeholders in what have 
been challenging macroeconomic times. 

Fiona Clutterbuck
Chair

6 December 2023 

Compliance with the UK  
Corporate Governance Code

I am pleased to report that, having considered the provisions 
of the UK Corporate Governance Code 2018 (the ‘UK 
Code’), the Board is satisfied that we have complied with the 
UK Code throughout the financial period which ended on 
30 September 2023. 

The UK Corporate Governance Code 2018 is available  
on the Financial Reporting Council website at frc.org.uk. 
Details of how we have applied the main principles of the 
UK Code and further information can be found as follows.

1. Board leadership and  
Company purpose
Information on the Company’s Board and Senior Leadership 
Team, an overview of the work undertaken to promote the 
long-term success of the Company and how the Board has 
considered stakeholders’ interests.

See more p80 to 83

2. Division of responsibilities
Information on the governance framework of the Group.

See more p84 and 85

3. Composition, succession  
and evaluation
Overview of the composition of the Board and evaluation 
process together with the report from the Nomination 
Committee on its work during the year on Board and Senior 
Executive composition and succession planning.

See more p86

4. Audit, risk and internal control
Overview of the framework for oversight of the Group’s 
financial reporting and risk management and internal 
controls, together with the reports from the Audit 
Committee and Risk & Compliance Committee  
on the work undertaken during the year. 

See more p87

5. Remuneration
Report from the Remuneration Committee on overseeing 
the Group’s remuneration policies and practices, performance 
outcomes and Annual Report on Remuneration.

See more p87

72 AJ Bell plc  Annual Report and Financial Statements 2023

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73

Board of Directors

Committed to the  
highest standards

Fiona Clutterbuck
Chair

N

R

C

Strategic report

Governance

Financial statements

Other information

Michael Summersgill
Chief Executive Officer

D  

Peter Birch
Chief Financial Officer

D  

Roger Stott
Chief Operating Officer

Board changes in 2023
With effect from 1 May 2023, Fiona Clutterbuck was appointed  
as Chair of the Board, replacing Baroness Helena Morrissey. 

Les Platts has been appointed as a non-independent  
Non-Executive Director, to represent Andy Bell’s interests,  
as a major shareholder, effective from 13 July 2023. 

Company Secretary changes in 2023
Olubunmi Likinyo joined as Company Secretary, effective from  
1 October 2023. 

N   Nomination Committee

A   Audit Committee

D   Disclosure Committee

R   Remuneration Committee

C   Risk and Compliance Committee

  Committee Chair

Appointed: May 2023

Appointed: October 2022

Appointed: July 2022

Appointed: October 2021

Skills and expertise:
Fiona is currently a Non-Executive Director 
of Sampo plc and the Co-operative Bank. 
Fiona has extensive corporate governance 
skills and experience, and a keen focus on, 
and understanding of, good customer 
outcomes.

In her non-executive career Fiona was 
previously a Non-Executive Director of 
Hargreaves Lansdown plc, the Chair of 
Paragon Banking Group plc and Senior 
Independent Director at M&G plc. Fiona 
was also a Non-Executive Director of  
W.S. Atkins until its acquisition in 2017.

During her executive career Fiona qualified 
as a barrister and had extensive corporate 
finance experience, having held roles as 
Head of Strategy, Corporate Development 
and Communications at Phoenix Group 
plc, having previously held investment 
banking roles with ABN AMRO Investment 
Bank plc, HSBC Investment Bank plc and 
Hill Samuel Bank Limited. 

Other appointments:
•  Non-Executive Director of the  
Co-Operative Bank plc, the  
Co-Operative Bank Finance plc, and  
the Co-Operative Bank Holdings Limited

•  Non-Executive Director of Sampo plc

Skills and expertise:
Michael has played an integral role in  
AJ Bell’s successful growth since joining 
the Board in 2011. He brings clear strategic 
leadership and has a deep understanding 
of the Company’s business model and 
operations.

Michael joined AJ Bell in 2007 and was 
appointed as CFO in 2011. His role 
broadened from 2014 onwards, when  
he began to take on responsibility for  
the Group’s operational functions. In his 
time as CFO Michael led a number of key 
change initiatives, helping to develop  
AJ Bell into one of the UK’s leading 
investment platform businesses. Michael 
became Deputy CEO in 2021, a role in 
which he focused on developing the 
Group’s strategy and organisational 
structure. He was appointed as CEO  
in October 2022.

Michael studied Economics at the 
University of Sheffield, completed the 
Transition to General Management 
programme at INSEAD and is a Fellow  
of the Association of Chartered Certified 
Accountants.

Skills and expertise:
As CFO, Peter has responsibility for the 
financial management of the business and 
for leading engagement with the Group’s  
key shareholders.

Skills and expertise:
Roger joined AJ Bell in July 2008, having 
qualified as a Chartered Accountant with 
KPMG in 1990 and then moved on to hold 
a number of senior in-house finance roles. 

Peter joined AJ Bell in July 2022 from 
Deloitte LLP (‘Deloitte’) where he was  
a financial services audit and assurance 
partner. Peter joined Deloitte in 1999  
and qualified as a Chartered Accountant in 
2002. He became a partner in 2011 and 
was the lead audit partner for several large 
listed financial services organisations. He 
also led Deloitte’s financial services audit 
and assurance practice in the regions from 
2017 to 2021.

Peter studied History at the University  
of Durham and is a Fellow of the Institute  
of Chartered Accountants of England  
and Wales.

Roger has extensive experience within the 
financial services sector as a result of 
having specialised in retail stockbroking  
for over 20 years with a number of firms. 

During his time at AJ Bell he has held a 
wide range of roles, including Group 
Finance Director and Chief Risk Officer. 

He was appointed to his current role as 
Chief Operating Officer in October 2021. 
This includes responsibility for maintaining 
the excellence and resilience of AJ Bell’s 
operations incorporating Customer 
Services, Operations and HR together  
with delivery of related key projects and 
resolution of technical issues in support  
of the Group’s strategy.

He is also responsible for the management 
of AJ Bell’s white label third-party SIPP 
relationships. 

He brings an in-depth knowledge of the 
financial and operational activities of the 
business and its risk management and 
related governance practices.

Board gender diversity 

Board tenure

Board composition

3

1

1

6

7

1

1

4

3

Male 

Female

0-4 years

5-8 years

9+ years

Chair

Executive Directors

Non-Executive Directors

Non-Independent Non-Executive Director

74 AJ Bell plc  Annual Report and Financial Statements 2023

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75

 
 
 
 
 
 
 
 
 
Board of Directors

Strategic report

Governance

Financial statements

Other information

Evelyn Bourke
Independent Non-Executive  
Director and Senior Independent 
Director

N

A

C

Eamonn Flanagan
Independent Non-Executive 
Director

Margaret Hassall
Independent Non-Executive  
Director

N

A

R

N

A

D

R

Simon Turner
Independent Non-Executive  
Director

R

C

Les Platts
Non-independent  
Non-Executive  
Director

Olubunmi Likinyo
Company Secretary

Appointed: July 2021

Appointed: March 2018

Appointed: September 2021

Appointed: July 2014

Appointed: July 2023

Appointed: October 2023

Skills and expertise:
Evelyn is a qualified actuary and has an  
MBA from London Business School.  
Latterly, in her executive career, Evelyn was 
Group CEO at Bupa Group from 2016 to 
2020. She was Group CFO at Bupa from 
2012. Prior to that, she had senior 
positions with other companies such as 
CEO of Heritage Business at Friends Life 
Group, CFO of Friends Provident, CFO of 
Standard Life Assurance and Principal at 
Tillinghast Towers Perrin. She previously 
served as Non-Executive Director of the 
Children’s Mutual and IFG plc.

Other appointments:
•  Non-Executive Director of Marks and 
Spencer Group, and Chair of Audit 
Committee

•  Non-Executive Director of Bank of 
Ireland Group plc, Chair of Audit 
Committee, member of Risk Committee, 
Nomination Committee and 
Sustainability Committee

•  Non-Executive Director of Admiral 

Group plc, and Chair of Remuneration 
Committee 

•  Trustee of The Ireland Fund of  

Great Britain

Skills and expertise:
Eamonn is a Fellow of the Institute of 
Actuaries, having qualified at Royal 
Insurance before moving to a leading 
investment bank where he was latterly 
appointed Director and Head of European 
Insurance. He then co-founded Shore 
Capital Markets, a well-respected 
investment bank, where he was  
appointed as Director.

As an analyst, Eamonn gained considerable 
experience analysing the business and 
financial models of companies across 
financial services. This period provided 
Eamonn with the opportunity to observe 
how financial services companies 
responded to changes in regulation, 
market conditions and strategic focus 
whilst also delivering strong customer 
outcomes.

This experience has proven to be 
invaluable in his role as Non-Executive 
Director of AJ Bell, since he joined the 
Board in March 2018, and in his roles as 
Chair of both the Audit Committee and  
the Disclosure Committee.

Other appointments:
•  Non-Executive Director of R&Q 

Insurance Holdings Ltd

•  Non-Executive Director of Chesnara plc, 

Movestic Livforsakring AB and Non-
Executive Chair of Movestic Fonder AB 

Skills and expertise:
Margaret is an experienced Non-Executive 
Director in the financial services industry 
and brings a broad range of experience 
developed across different industry 
sectors, including financial services, 
manufacturing and utilities. 

Margaret spent seven years working for 
Deloitte as a consultant and led the 
financial services consulting business  
for Charteris. 

Margaret has also been engaged as Chief 
Operations Officer or Chief Information 
Officer for divisions within some of the 
world’s largest banks, including Bank  
of America Merrill Lynch, Barclays and 
Royal Bank of Scotland, and is a former 
Non-Executive Director of FTSE 250 listed 
One Saving Bank (OSB) plc and AIM listed 
Nucleus Financial Group plc.

Other appointments:
•  Non-Executive Director of Kier  

Group plc

N   Nomination Committee

A   Audit Committee

D   Disclosure Committee

R   Remuneration Committee

C   Risk and Compliance Committee

  Committee Chair

Skills and expertise:
Bunmi was appointed Company Secretary 
in October 2023 and has responsibility for 
the Group’s company secretarial function. 

She provides advice and support to the 
Board and its Committees on all aspects  
of corporate governance and related 
regulatory requirements. 

She is a qualified Chartered Company 
Secretary and governance professional 
with over 20 years experience across 
various listed companies and sectors. 

Prior to joining the Company, she was 
Deputy Company Secretary at Nationwide 
Building Society and IG Group Holdings 
plc. She also held senior company 
secretarial positions at J Sainsbury plc  
and Barclays plc. Bunmi is a Fellow of  
the Chartered Governance Institute.

Skills and expertise:
During his executive career, Les, who was 
a Chartered Accountant, spent 33 years 
with Deloitte LLP where he was an audit 
partner, the practice senior partner in the 
North East and a UK board member. His 
clients included FTSE 100 and FTSE 250 
companies in a range of sectors and he 
advised on strategic, financial, governance 
and risk matters.

Previously in his non-executive career,  
Les was a director of AJ Bell for just over 
13 years, having joined the Board as an 
independent Non-Executive Director in 
2008 and then was Chair from 2014 until 
he stepped down at the end of the 2022 
AGM, having served in excess of the 
nine-year limit under the UK Code. Les 
was also a Director and Vice Chairman of 
Leeds Building Society and the Honorary 
Treasurer of Lancashire County  
Cricket Club. 

Les was appointed to the Board as a 
Representative Director for Andy Bell,  
the former Chief Executive Officer and a 
co-founder of the Company, who together 
with his connected persons, is the 
Company’s largest individual shareholder. 
As a consequence, Les is not considered to 
be independent for UK Code purposes.

Skills and expertise:
Simon has impressive broad experience, 
initially as a senior executive and, 
subsequently, for 18 years as a  
Non-Executive Director.

In his executive career, Simon was the 
Managing Director of Philips Consumer 
Electronics in the UK and Group Managing 
Director at Dixons Retail for over ten years 
with wide responsibility in the UK and 
Europe. These roles have given him strong 
insights into process change resulting in, 
not just lower costs, but a much-improved 
customer experience, and given him a 
passion for improving customer service. 

As a Non-Executive Director, he has 
previously served on the Boards of 
Yorkshire Building Society, where he 
chaired the Remuneration Committee,  
and Allied Irish Bank UK, where he was 
Deputy Chair of the Risk Committee. 
Simon also served on the Audit Committee 
of both boards. This gave him strong 
insights into all governance issues within 
the financial services sector. Although not 
a risk specialist by training, Simon has 
strong insights into risk and risk 
governance. 

He has also served on the boards of 
several international internet businesses 
which has added to his knowledge of  
both online and traditional marketing  
and customer communications. 

This, combined with his extensive 
management experience, means that 
Simon contributes widely to AJ Bell, with  
a particular focus on digital marketing,  
IT change and strategy.

Other appointments:
•  Trustee of Cambridge Dial A Ride Ltd plc

76 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023

77

Executive Committee

The management expertise and experience  
of each of the members of the Executive 
Committee, other than the Chief Executive 
Officer, Chief Financial Officer and Chief 
Operating Officer, is set out below: 

Strategic report

Governance

Financial statements

Other information

Billy Mackay
Managing Director, Advised

Kevin Doran
Managing Director, Direct to  
Consumer and AJ Bell Investments

Karen Goodman
Chief Risk Officer

Mo Tagari
Chief Technology Officer

Liz Carrington
HR Director

Kina Sinclair
Group Legal Director

Billy worked for another major platform 
provider before joining AJ Bell in June 
2008. He has been involved in financial 
services for over 35 years in a variety of 
marketing and distribution roles. Billy is 
responsible for AJ Bell Investcentre’s 
development roadmap, marketing, 
distribution, and adviser service 
proposition and for the development and 
distribution of AJ Bell Custody Solutions. 
He is also responsible for AJ Bell’s 
Platinum SIPP and SSAS products. 

A great believer in lifelong learning he is 
always looking for new ways to challenge 
our strategy and approach to the 
distribution of our advised propositions. 
He has also led the development and 
evolution of our industry leading adviser 
conference and seminar framework. 

With more than 25 years’ of investment 
platform experience, he brings a deep 
understanding of the UK advised platform 
market and plays a key hands-on role in 
developing and maintaining key adviser 
relationships.

With over 20 years’ experience in the 
investment industry, Kevin has spent the 
majority of his career in the private  
banking and asset management sectors, 
undertaking roles in fund management 
and product development before being 
appointed as Chief Investment Officer at  
a large UK private bank and then Head of 
Strategy & Research for a major European 
investment bank. 

Joining AJ Bell in 2017, Kevin took on the 
role as Managing Director at AJ Bell 
Investments, leading the team responsible 
for the asset management proposition and 
working closely with both of the Group’s 
platform propositions in the process, 
including as project sponsor for the  
launch of Dodl. 

In 2022, Kevin was appointed Managing 
Director of the D2C operations at AJ Bell, 
including AJ Bell Media. Citing access to 
capital markets as the greatest source of 
social mobility after education, he has a 
passion and desire to help people invest.

Executive Committee changes in 2023
Bruce Robinson stepped down from his role as Company Secretary and Group 
Legal Services Director, and as a member of the Executive Committee, at the end  
of September 2023. Effective from 1 October 2023, Kina Sinclair replaced Bruce as 
Group Legal Director. 

Following the year end, Kevin Doran informed the business of his decision to leave 
and will be departing AJ Bell in early 2024. Charlie Musson, our Chief Communications 
Officer, has taken over as Acting Managing Director D2C and as a member of ExCo.

See more p18

Karen is an experienced financial services 
leader, with diverse and varied experience 
of establishing and developing second and 
third line of defence activities. 

Karen’s comprehensive knowledge of the 
financial services regulatory environment 
was initially gained through Financial 
Services Authority roles in conduct risk, 
retail banking related thematic projects, 
and the relationship supervision of a 
portfolio of investment management firms. 

This was then complemented by time 
spent leading a regulatory assurance  
team at PwC in Manchester, where she 
supported organisations to mature and 
develop their compliance and risk 
capabilities. 

More recently, Karen has spent five years  
at Yorkshire Building Society, initially as 
Head of the Compliance Monitoring 
function and then as Director of 
Compliance, roles which included holding 
the money laundering reporting and data 
protection officer responsibilities. 

Karen is focused on engaging and 
influencing key stakeholders, to maintain  
a customer centric outlook which provides 
the best outcomes for both customers  
and the business.

Mo has 20 years of global industry 
experience, predominantly within large 
investment banks in London, Mumbai, 
Hong Kong and Singapore. 

Mo brings hands-on and in-depth 
technical experience within the financial 
services sector including building and 
sustaining large, global, diverse teams 
driving digital, engineering and cultural 
transformation across multiple  
business lines. 

Mo started his career in Cambridge at 
EMBL-EBI, leveraging his BSc in Genetics 
and MSc in Software Engineering. Mo 
moved into financial services in 2004 at 
Morgan Stanley London, building out 
platforms for a global operations user  
base within Prime Brokerage which led  
to opportunities in Mumbai and Hong 
Kong where he built out and managed  
the Securities Lending platform. He 
subsequently moved to Singapore  
as the APAC Head of Equity Finance and 
Synthetics IT at Barclays Capital, before 
returning to Hong Kong as the Head  
of APAC Prime Brokerage Technology. 
Immediately prior to joining AJ Bell,  
Mo served as Asia CTO for Wealth 
Management at JP Morgan Hong Kong.

Liz is a senior HR professional with over 20 
years of generalist HR experience working 
within the financial services sector. 

Kina joined AJ Bell in July 2018 and was 
appointed as Group Legal Services 
Director in October 2023. 

Liz is responsible for the development and 
delivery of the HR strategy covering  
the full employee lifecycle including 
recruitment and selection, performance 
and management, pay and benefits, 
employee engagement and retention  
and employer brand and culture. 

Liz supports the Remuneration Committee 
in ensuring that wider workforce 
remuneration and related policies are 
aligned with our culture and that these are 
taken into account when determining 
executive remuneration. 

Having worked at AJ Bell for over 20 years 
within HR, Liz has been instrumental in the 
development and implementation of all HR 
policies and practices. These have evolved 
over time to support the Company’s 
culture and to help strengthen levels of 
staff engagement whilst also ensuring 
compliance with current employment  
law and governance requirements. 

Liz has been the internal HR lead for a 
number of significant business projects, 
including supporting with the Company’s 
IPO project and the development of a new 
remuneration policy for executives, in 
compliance with the Corporate 
Governance Code.

Before joining AJ Bell, she began her 
career at Addleshaw Goddard LLP and 
spent time there upon qualification as a 
commercial lawyer advising on a range  
of disciplines across different sectors, 
including financial services. Her 
commercial law expertise is broad and 
covers commercial contracts, technology, 
data protection, outsourcing and 
procurement. 

Joining AJ Bell just before the IPO, Kina 
was primarily responsible for providing 
legal support across the business,  
which included working closely with  
key stakeholders to deliver the desired 
outcomes for the business and customers. 

Before being appointed as Group Legal 
Services Director, Kina’s responsibilities 
included supporting the Company 
Secretary and she developed a more 
in-depth knowledge of the business  
and its internal corporate governance 
structures, by attending and providing 
support for Board and Executive 
Committee meetings. This has 
complemented her legal expertise and  
role as a legal adviser for the business.

78 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 79

Corporate Governance report

1. Board leadership and  
Company purpose
An effective Board
The role of the Board is to provide effective and entrepreneurial 
leadership of the Group for the purposes of promoting long-term 
sustainable success, generating value for shareholders and 
contributing to wider society.

The Board is responsible for leading and controlling the Group 
and has overall authority for the management and conduct of  
AJ Bell’s business, strategy and development. The Board is also 
responsible for ensuring the maintenance of a robust system  
of internal controls and risk management (including financial, 
operational and compliance controls) and for reviewing the overall 
effectiveness of the systems in place, as well as for the approval of 
any changes to the capital, corporate and management structure 
of the Group. The Board is collectively responsible to shareholders 
for protecting their interests and promoting the long-term 
sustainable success of the business.

At the heart of our business is a clear and succinct purpose: to 
help people invest. We want to make investing as easy as possible 
for our customers and their advisers and to enable our customers 
to feel good investing and realise their financial goals. The 
underlying values of our business are set out in our guiding 
principles, which inform everything we do. Our strategic drivers 
are the critical components that determine the success of our 
strategy. They are: sustainable growth, easy-to-use platform 
propositions, excellent service and high staff engagement.  
Our purpose, guiding principles and strategy all define and 
shape our culture.

The Board reviews strategy annually during a dedicated business 
planning process with a view to promoting the long-term success 
of the Group. During the course of the business planning process, 
the Board reviewed our guiding principles in order to satisfy itself 
that they remained relevant to our purpose and culture, which 
included obtaining input from our customers, their advisers and 
our people. The outcome was that we refined and refreshed our 
guiding principles but did not make any substantive changes.

One of the ways in which we monitor our culture is by using a 
culture dashboard which identifies the core characteristics of our 
culture and sets a benchmark for enabling the Board to monitor 
future changes. The dashboard, which is presented to the Board 
bi-annually, was further refined during the year. This included  
the incorporation of metrics for monitoring Consumer Duty 
embedment, the impact of hybrid working, our employer 
advocacy scores compared to local recruitment competitors  
as well as the introduction of additional assurance measures. 

The Board oversees the setting of objectives for the members of 
the ExCo which are aligned with the Group’s high-level strategy 
and long-term vision and monitors progress with their delivery  
at Board meetings during the course of the year. 

There are certain powers and financial limits sitting alongside 
those powers, which are reserved to the Board because their 
exercise is considered to be of overriding importance and 
significance to the Group. Those reserved powers, details of 
which are set out on the website at ajbell.co.uk, are reviewed  
each year by the Board. No material changes were made to  
the reserved powers this year.

Although a wide range of the Board’s powers and authorities are 
delegated to the CEO, the Board retains ultimate responsibility and 
authority for their exercise. Each member of the Board acts in a 
way which they consider to be in the best long-term interests of 
the Group and in compliance with their duties under sections  
170 to 177 of the Companies Act 2006.

All of the members of the Board are expected to attend all 
meetings of the Board, the Board Committees on which they 
serve and the AGM, either in person or remotely. If any member  
of the Board is not able to attend a meeting, they are given  
the opportunity to provide feedback on the matters under 
consideration via the chair of the relevant body in advance of  
the meeting. They are also expected to devote such time to the 
affairs of the Group as is necessary to enable them to perform 
their duties as Directors. The Company Secretary attends all 
meetings as secretary to the Board. Other members of the senior 
management team, external advisers and industry experts are also 
invited to attend Board meetings to present items of business and 
provide insights into strategic issues and relationships. This also 
affords the Board the opportunity to both give and receive 
stakeholder feedback directly.

The Board had seven scheduled meetings this year, plus two 
dedicated business planning meetings. The Board arranges 
additional meetings as and when required, which resulted in  
four more meetings being held this year to consider additional 
business, including the Consumer Duty, the appointment of the 
Chair and the Representative Director together with the outcome 
of the Competitive Tender Process for our 2025 audit. 

In addition to engagement through our Employee Voice Forum, 
members of the Board also engaged with our people by attending 
two knowledge sharing / networking events, our annual managers’ 
day, lunchtime briefings and other staff social events and sitting in 
on some day-to-day business meetings. These activities provide the 
Board with valuable insights into the operation and culture of the 
business, which has a positive impact on the quality of discussions 
at Board meetings and decision-making generally. 

Member

Fiona Clutterbuck1

Helena Morrissey2

Role

Chair

Chair 

Evelyn Bourke

Senior Independent Director

Eamonn Flanagan

Non-Executive Director

Margaret Hassall

Non-Executive Director

Simon Turner

Non-Executive Director

Michael Summersgill

Chief Executive Officer

Roger Stott

Peter Birch

Les Platts3

Chief Operating Officer

Chief Financial Officer

Representative Director

Eligible / attended 
meetings
(including ad hoc 
meetings)

5/5

8/8

13/114

13/13

13/13

13/13

13/13

13/125

13/13

4/26

1.  Fiona Clutterbuck joined the Board on 1 May 2023.
2.  Helena Morrissey stepped down from the Board on 30 April 2023.
3.  Les Platts joined the Board on 13 July 2023.
4.  Evelyn Bourke was unable to attend an ad hoc meeting arranged at short notice 

and an ad hoc meeting due to a bereavement.

5.   Roger Stott was unable to attend an ad hoc meeting arranged at short notice.
6.   Les Platts was unable to attend a meeting due to a prior commitment and an ad 

hoc meeting arranged at short notice.

For meetings where members were unable to attend, members 
provided input ahead of those meetings via the Chair. 

Strategic report

Governance

Financial statements

Other information

Our purpose

Our strategy

Our guiding principles

We help people to invest

Sustainable growth

We want to make investing as easy as 
possible for our customers to enable 
them to take control of their finances 
and realise their financial goals.

Easy-to-use platform 
propositions

Excellent service

High staff engagement

Principled

Knowledgeable

Straightforward

Personal

Ambitious

Our culture
Our purpose, guiding principles and strategy all define and shape our culture. The underlying values of our business are set out 
in our guiding principles, which inform everything we do.

What people say about the AJ Bell 
culture is true. I think you can go to 
other places and you might just be 
another number. It’s definitely not the 
case here.”

Owen Jenkinson
AJ Bell apprentice

All other significant commitments and potential conflicts of 
interest which a Director may have are required to be disclosed 
both before appointment and on an ongoing basis, and 
arrangements are put in place, as and when it is considered 
appropriate, to manage conflicts, including any which result from 
significant shareholdings. Conflicts of interest are a standing 
agenda item at each Board and Committee meeting. We refreshed 
and updated our internal procedures governing conflicts of 
interest during the year. Given the potential conflicts of interest as 
a result of the Representative Director being a nominee of a major 
shareholder, the Relationship Agreement between the Company 
and Andy Bell makes provision for the management of any 
conflicts which may arise. 

Any additional external appointments require prior approval. 
During the year the Nomination Committee approved new 
external non-executive appointments for Helena Morrissey (one) 
and Margaret Hassall (one), neither of which was considered to be 
significant in terms of commitment or shareholding.

Except as stated in note 28 of this report, no Director has, or has 
had, any material interest in any contract or arrangement with the 
Group during the year. 

The Group maintains what the Board considers to be appropriate 
insurance cover in respect of legal action against the Directors.

The Board has delegated responsibility for the oversight of 
whistleblowing to the Risk & Compliance Committee, with the 
Chair of the Committee, Simon Turner, being our designated 
Whistleblowing Director. Details of the related oversight 
arrangements are set out in the Committee’s report on page 100. 
The Group’s anti-bribery and corruption and modern slavery 
policies were both reviewed during the year.

80 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 81

Corporate Governance report

Key Board activities
Topics discussed

Strategy

•  Oversight of annual business planning process.
•  Approval of the strategy for FY24.
•  Consideration of current and future technology 

initiatives.

•  Review and approval of the product propositions  

for AJ Bell.

•  Analysis of recent developments in the advised and 

D2C platform markets.

Performance

•  Approval of final and interim dividend payments  
in accordance with the Group’s dividend policy.
•  Review and approval of revisions to the Group’s 

financial controls policy.

•  Oversight of financial performance against the  

budget and market expectations.

•  Quarterly reviews of performance against forecast.

Risk management

Relations with stakeholders
Our business strategy document, which is reviewed by the Board 
each year as part of the annual business planning process, identifies 
our key stakeholders with whom the business endeavours to 
engage so the Board is aware of their views and can take them  
into account as part of its decision-making processes. 

m

ur custo
d their a d

O

n
a

e

s
r
v i s o r s

O

u

r 

p

Our  
stakeholder  
groups
The Board has identified 
four key stakeholder  
groups

e

o

p

l

e

O

u

r

s

h

a

r

e

h

olders

O u r other
k e h olders

s t a

•  Oversight of the implementation of the new Consumer 

See more on our stakeholder engagement activities on pages 28 and 29.

Duty by 31 July 2023.

•  Approval of the Group’s risk framework and appetite.
•  Review and approval of the Group Risk Management 

Policy.

•  Challenge and approval of the Group’s ICARA.
•  Receipt and review of CASS reports.
•  Training provided by external firms on corporate 

governance, CASS, the macroeconomic outlook,  
and takeover code compliance.

•  First annual review of compliance with the FCA’s 

operational resilience requirements by 31 March 2023.

Culture and Governance

•  Appointment of new Chair and Representative Director. 
•  Performance of internal evaluation of the Board and  

its Committees.

•  Engagement with staff via our Employee Voice Forum 

and employee survey.

•  Bi-annual review and refinement of our culture 

dashboard.

•  Annual review and updating of our corporate 

governance structure.

•  Review of our conflicts of interest procedures
•  Annual review of our diversity policy.
•  Annual review of anti-bribery and corruption policy  

and modern slavery statement.

•  Bi-annual update on ESG.

The Board recognises the importance and benefits of engaging 
with shareholders and other stakeholders and has a strong history 
of doing so. Our key stakeholders and the principal engagement 
activities undertaken by, or on behalf of, the Board during the year, 
are set out within the Strategic report on pages 28 and 29.

Workforce engagement
We reinvigorated our Employee Voice Forum during the year in 
order to reinforce our positive culture and make it more inclusive. 
The forum was chaired, since her appointment, by our new  
Chair, Fiona Clutterbuck, previously having been chaired by her 
predecessor, Helena Morrissey, both of whom were at the relevant 
time our nominated Employee Engagement Director. The forum 
compromises between 10 and 12 representatives from across the 
business who gather ideas and suggestions from our people on a 
specific topic that affects the Group. Topics discussed during the 
year included executive reward, the impact of hybrid working, staff 
retention and our Employee Value Proposition. 

Following the meetings, feedback was provided to the Board and 
ExCo. Details of any action agreed to be taken to address the 
matters discussed are relayed to attendees at the next meeting of 
the forum, as well as regular updates to our wider workforce via 
our staff intranet. 

Strategic report

Governance

Financial statements

Other information

An overview of our investor relations programme is detailed 
below. As noted above, in addition to the formal IR programme, 
the management team engages with analysts and investors 
throughout the course of the year.

Calendar of events in FY23

Q1 •  Head office site visit for investors and sell-side 

analysts.

•  Full-year trading update announced.
•  Annual results announced.
•  CEO and CFO annual results Q&A video  

on website.

•  Investor roadshow and analyst presentations, 

both in-person and virtually.

•  Annual Report published.

Q2 •  Q1 trading update announced.

•  Engagement with shareholders and proxy 

advisers prior to AGM.

•  Physical AGM with shareholders attending  
in person and being able to ask questions 
remotely in advance and directly during  
the meeting.

Q3 •  Q2 trading update announced.

•  Externally-facilitated investor study 

undertaken.

•  Interim results announced.
•  Investor roadshows (UK and US) and analyst 
presentations, both in-person and virtually.

•  CEO and CFO interim results Q&A video  

on website.

•  Shareholder engagement following the 

announcement.

Q4 •  Q3 trading update announced.

•  Consultation with shareholders about 

proposed changes to Director’s remuneration 
and Non-Executive Director fees.

•  Chair and Senior Independent Director 

meeting with key institutional shareholders.

The Company’s website has a dedicated investor relations section 
which includes details of AJ Bell’s investment case, along with the 
Annual Report and Financial Statements, historical financial 
reports and presentations, regulatory announcements, financial 
calendar, analyst consensus and other important shareholder 
information.

As well as the Employee Voice Forum, the Board and ExCo also 
engaged with the wider workforce during the year via existing 
channels, including our annual managers’ day as well as 
leadership videos posted on our intranet and informal open 
forums, such as lunch briefings with other members of our senior 
management team. As referenced above, two knowledge-sharing 
and networking events were held during the year, at which  
a number of our people made back-to-back five-minute 
presentations to the Board and ExCo on their roles within the 
business. Once again, this proved to be a valuable engagement 
event which the Board and ExCo will continue to build on  
next year.

Whistleblowing arrangements are in place to enable our staff  
to raise concerns in confidence. As reported above, the Risk  
& Compliance Committee monitors the operation of the 
whistleblowing arrangements, with the ability to escalate  
matters to the Board if considered necessary. 

Relations with shareholders
The Board is committed to proactive and constructive 
engagement with the Company’s investors and is keen to ensure 
that the views of shareholders are understood. The Board was 
pleased this year to once again be able to welcome shareholders 
in person to the 2023 AGM, as the AGM provides the Board with 
an opportunity to communicate directly with, and answer 
questions from, AJ Bell’s shareholders.

In addition to announcing regular trading updates to the market, 
the Company has a comprehensive investor relations programme 
which is focused on ensuring that the market, including sell-side 
analysts, investors and proxy voting advisers, understand the 
Company’s investment case, strategy and performance. 

The CEO and CFO, supported by the Investor Relations Director, 
met with analysts and investors throughout the year, both in 
person and virtually, and presentations and recorded videos  
were made available via our website, particularly following the 
publication of the Company’s interim and full year results.  
The Chair and other Non-Executive Directors were also available 
to meet with shareholders as required. 

Feedback is sought directly from analysts and investors after all 
meetings. This feedback is shared with the Board on a regular 
basis and is supplemented by frequent updates from our corporate 
broker, Deutsche Numis Securities Limited (Deutsche Numis). This 
provides the Board with insights into current market perceptions 
of the business and wider platform market. Deutsche Numis also 
shares its views with the Board on share price performance, 
recent trading activity and changes to the composition of the 
shareholder register.

This year, for the first time since our IPO in 2018, we undertook  
an externally-facilitated investor study to provide the Board with 
detailed feedback on how the Company is viewed by investors. 
The study included interviews with 18 institutional investors, 
including both current and former shareholders, representing 
approximately 39% of the Company’s issued share capital. Investor 
feedback was very positive overall. The interviews showed that 
investors value AJ Bell’s dual-channel, organic growth approach 
to the UK platform market, the long-term investments being made 
in brand and technology, the strength of the management team 
and the financial characteristics of the business whereby profit is 
turned into cash quickly, supporting investment in the business 
and increasing cash returns to shareholders. 

82 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 83

 
Corporate Governance report

2. Division of responsibilities
There is a clear division of responsibilities between the Chair, 
Fiona Clutterbuck, who was considered to be independent upon 
appointment, and the CEO, Michael Summersgill. This is set out in 
writing in the respective terms of reference for the Chair and CEO 
which have been approved and are reviewed annually by  
the Board. 

In July 2023, Les Platts was appointed as Andy Bell’s Representative 
Director after the Company entered into the Relationship 
Agreement. Under the Relationship Agreement, Andy, the former 
Chief Executive Officer and a co-founder of the Company, who 
together with his connected persons, is the largest individual 
shareholder, has the right to nominate one Director for 
appointment to the Board.

Following these changes, the Board comprised the Chair, four 
independent Non-Executive Directors, one non-independent 
Non-Executive Director and three Executive Directors, so there 
was still at least half of the Board, excluding the Chair who are 
considered independent Non-Executive Directors. 

The Board believes the structure of the Board was appropriate 
before those changes and remains so after them and that no 
single individual or group dominates the decision-making process. 

The Board is satisfied that the Chair and each of the Non-
Executive Directors devote sufficient time to their duties.

The terms and conditions of appointment of the Chair and each  
of the Non-Executive Directors are available for inspection during 
normal business hours at the Company’s registered office and  
at the AGM for 15 minutes before and during the meeting. 

Roles and responsibilities

Role of the Chair
The Chair is responsible for the leadership and overall 
effectiveness of the Board. The Chair sets the agenda for 
each meeting of the Board in conjunction with the Company 
Secretary, in line with the annual worklist agreed by the 
Board. The Chair manages the meeting timetable, promotes 
open and effective discussion and challenge at meetings and 
creates an environment in which all of the participants feel 
comfortable. The Chair met regularly with the SID and 
Non-Executive Directors and separately with the CEO 
outside of formal meetings during the year.

Role of the Senior Independent 
Director 
The Senior Independent Director, Evelyn Bourke, provides a 
sounding board for the Chair and, if necessary, acts as an 
intermediary for the other Non-Executive Directors. The SID 
is also available for communication with shareholders where 
normal lines of communication via the Chair, CEO, CFO or 
Investor Relations Director are not successful or where it is 
considered more appropriate. The SID also leads the annual 
appraisal of the Chair by the Non-Executive Directors.

Role of Executive Directors
The CEO, Michael Summersgill, is responsible for the 
leadership and management of the business within the 
scope of the authorities delegated to him by the Board.  
The CEO must exercise those authorities to achieve the 
strategic objectives set by the Board, implement Board 
decisions and ensure that the Group complies with all of its 
regulatory and legal obligations. The CEO is also responsible 
for communicating the views of the senior management 
team on business issues to the non-executive members  
of the Board. 

The role of the other Executive Directors who were 
members of the Board during the year, the CFO, Peter Birch, 
and COO, Roger Stott, is to add commercial and internal 
perspectives to discussions at Board meetings and to 
support the CEO in communicating the views of the senior 
management team on business issues to the non-executive 
members of the Board.

Role of Non-Executive Directors
The Non-Executive Directors, Evelyn Bourke, Eamonn 
Flanagan, Margaret Hassall, Simon Turner and Les Platts, help 
to set the strategy for the business, offer specialist advice, 
constructively challenge the Executive Directors and 
scrutinise the performance of the ExCo in relation to the 
delivery of that strategy and the personal objectives which 
are set for the individual members of the ExCo. They also 
assist with the implementation of Board decisions and 
compliance with the Group’s regulatory and legal 
obligations.

The Representative Director, Les Platts, is a nominee, 
appointed to represent and safeguard the interests of a major 
shareholder and is not independent under the UK Code. 
However, he is subject to the same duties and responsibilities 
as the other Non-Executive Directors, including the duty  
to exercise independent judgement and act in the way he 
considers would be most likely to promote the success of 
the Company for the benefit of its shareholders as a whole. 

Board support and the role of the  
Company Secretary
The Board and Board Committees receive accurate, clear 
and up-to-date information in sufficient time for them  
to review it before each meeting and are provided with 
sufficient resources to discharge their respective duties.

The Directors have access to independent professional 
advice at the Group’s expense, as well as to the advice and 
services of the Company Secretary, who is available to advise 
the Board on corporate governance matters. 

The role of the Company Secretary is to ensure that all Board 
and Board Committee procedures are complied with and  
to advise on corporate governance and related regulatory 
compliance. The Company Secretary is also responsible  
for ensuring that Board and Board Committee members 
receive clear and accurate information and papers in a timely 
manner and that the minutes of meetings clearly record  
the discussions held and the reasons for decisions.

Strategic report

Governance

Financial statements

Other information

Board Committees

Board

Nomination 
Committee
Chair: Fiona Clutterbuck

Remuneration 
Committee
Chair: Margaret Hassall

Audit  
Committee
Chair: Eamonn Flanagan

Risk & Compliance 
Committee
Chair: Simon Turner

Disclosure 
Committee
Chair: Eamonn Flanagan

Chief Executive Officer

Executive Committee (ExCo)

Proposition  
Committee
(PropCom)

Operational  
Committee
(OpCom)

Finance & Treasury 
Committee
(FTC)

Executive Risk  
Committee
(ERC)

Investment 
Committee
(IC)

The Board has five main committees: the Nomination 
Committee, Remuneration Committee, Audit Committee,  
Risk & Compliance Committee and the Disclosure Committee. 
The terms of reference for each committee are available on  
the Group’s website at ajbell.co.uk. 

The chair of each Committee reports to the Board at each 
Board meeting about the activities it has undertaken since the 
last meeting. The independent Non-Executive Directors play 
an important role in the operation of the Board Committees. 
The Representative Director is not a member of any Board 
Committee.

In addition, the Board has established a Non-Executive 
Directors’ ESG forum. The role of the forum is to provide 
insights and make recommendations to the Board on ESG 
strategy generally and to the Audit Committee on ESG-related 
risks and opportunities, including climate change, and also to 
undertake periodic deep dives on ESG issues. 

Details of the roles and responsibilities of the Committees,  
other than the Disclosure Committee, are set out in the 
respective Committee’s reports. The responsibilities of the 
Disclosure Committee include the review and implementation, 
on an ongoing basis, of the Group’s disclosure policy to ensure 
it addresses our compliance with the Disclosure Guidance and 
Transparency Rules, Listing Rules and Prospectus Rules and the 
Market Abuse Regulation. It is also responsible for ensuring that 
the disclosure policy is properly communicated within the 
business. The Disclosure Committee meets as and when required.

The day-to-day management of the Group is delegated by  
the Board to the CEO, who is supported by the ExCo, which he 
chairs. The day-to-day management of operations is delegated 
to the ExCo. The CEO and the ExCo exercise their respective 
delegated responsibilities within the confines of the risk and 
control framework set by the Board. We consider that this 
simplified management structure more effectively enables  
the Board to ensure that its governance responsibilities are 
properly discharged. 

The ExCo has five committees to which it sub-delegates the 
below authorities:

•  Executive Risk Committee (ERC), which has oversight 
responsibility for all the assurance functions within  
the Group, including regulatory compliance and risk 
management, but excluding external and internal audit.

•  Proposition Committee, which has oversight responsibility  

for the management and distribution of our D2C and Advised 
products.

•  Operational Committee, which has oversight responsibility 

for operations and people, including service quality, 
resilience, efficiency, staff engagement, talent management, 
employer brand and culture.

•  Finance & Treasury Committee, which has oversight 

responsibility for financial management, forecasting, market 
disclosures, capital and corporate liquidity management, 
financial controls and the management of cash funds held  
on behalf of customers.

•  Investment Committee (IC), which has oversight 

responsibility for the management and distribution  
of our investment products.

Bruce Robinson, our Group Legal Services Director and 
Company Secretary stepped down from his role with effect 
from 30 September 2023. It was decided that in order to better 
support the changes in the structure of the Board and the ExCo 
made during 2022, the Group Legal Services Director and 
Company Secretary roles would be separated when Bruce 
stepped down. The successor for the Group Legal Services 
Director is an internal candidate, Kina Sinclair, our Senior 
In-House Legal Counsel and for the Company Secretary 
element is an external candidate, Olubunmi Likinyo. 

84 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 85

Corporate Governance report

3. Composition, succession  
and evaluation 
The Board has established a Nomination Committee, which has 
delegated responsibility for reviewing the leadership needs of the 
business including Board composition, considering succession 
plans for both Board and ExCo, selecting and appointing new 
directors and considering the results of the Board effectiveness 
reviews. More information on the work of the Nomination 
Committee can be found on pages 88 to 91.

Succession planning
This falls within the scope of the responsibilities of the Nomination 
Committee. This was a particularly busy year for the Committee  
in light of the appointment of a new Chair, the Representative 
Director, and changes at executive level. In addition, the 
Committee also resumed its search for two new independent 
Non-Executive Directors. Further details can be found within  
the Nomination Committee report on pages 88 to 90. 

Length of service of the Chair and  
Non-Executive Directors
Under the provisions of the UK Code, the Chair should be 
independent upon appointment when assessed against the 
non-exhaustive circumstances likely to impair, or appear to impair, 
independence set out in the UK Code. An assessment of the 
independence of Fiona Clutterbuck against those criteria was 
undertaken as part of her recruitment process and the Board 
was satisfied that Fiona was independent upon appointment. 

As reported last year, Simon Turner, the Chair of our Risk  
& Compliance Committee, completed nine years in office  
on 1 July 2023. Notwithstanding that, the Board requested that 
Simon Turner remain in office in order to support the succession 
process and handover of his role as Chair of the Risk & Compliance 
Committee. Simon was subsequently re-elected at the 2023 AGM. 

Evaluation of the performance of the Board  
and Directors
The Chair considered having an externally-facilitated Board 
evaluation undertaken during the year, but following discussions 
with other members of the Board, concluded that it would  
not be appropriate to do so in light of the recent changes in the 
composition of the Board, including her appointment, and what 
was at the time, the pending appointment of the Representative 
Director and search for two new Non-Executive Directors. The 
Chair concluded that it would be preferable for those changes to 
be given the chance to become embedded before an evaluation 
was undertaken, so the Chair intends to commission an 
externally-facilitated Board evaluation in the first half of 2024.

As a consequence, an internally-led review of the Board and each 
of its Committees was undertaken this year. This involved the 
members and, where appropriate, other key individuals involved 
in its workings, providing feedback to the chair of the relevant 
governance body, online. The feedback provided was then 
collated and the findings were presented by the chair of the 
relevant body to its members for review and discussion. Following 
discussion of the findings, where considered appropriate, actions 
were agreed to address improvement opportunities which had 
been identified, the implementation of which will be overseen by 
the chair of the relevant governance body. Details of the outcome 
of the reviews undertaken by each Committee were reported to 
the Board.

The Chair evaluated the performance of the Non-Executive 
Directors, and the Non-Executive Directors, led by the SID, 
evaluated the performance of the Chair during the year. 

Overall, the outcome of the reviews of the performance of the 
Board, its Committees and each Director’s individual performance 
was that the Board and its Committees operate effectively and 
that each Director continues to contribute effectively and 
demonstrate commitment to the role. The Board is operating 
effectively as a unitary body amongst other things. The view is 
held that the conduct of Board meetings promotes open and 
constructive high-quality debate and the relationship between 
Non-Executive Directors and executive management is effective.

Whilst the findings indicated that the Board was operating 
effectively overall, the review identified the need to increase the 
level of focus on the long-term composition of the Board along 
with talent management and succession planning below Board 
level. In addition, continuous improvements are to be made to 
management reports and papers to ensure high quality and 
relevant information flows to the Board. Opportunities should also 
be sought for more Board engagement outside the boardroom  
to include dinner discussions to continually build on the positive 
relationships on the Board. Progress against these recommendations 
will be reported in next year’s Annual Report.

Board induction, training and development
All Directors undertake a comprehensive formal induction 
programme when they are appointed to the Board, which involves 
meetings with the Chair, Executive Directors and other members 
of the senior management team, the provision of background 
reading and access to our electronic meeting system in respect  
of certain past Board and Committee meetings. Further details  
on the procedures for the appointment of new Directors and 
succession planning can be found within the Nomination 
Committee report on pages 88 to 90.

All Directors are kept informed of changes in relevant legislation 
and regulations and changing financial and commercial risks. If 
considered appropriate, external advisers or industry experts are 
engaged to provide training for members of the Board. During the 
year, the Board received external presentations on corporate 
governance, CASS, the macroeconomic outlook, cybersecurity, 
and takeover code compliance.

As part of their annual appraisal process, the personal and 
professional development needs of the Executive Directors are 
considered and agreed. During the annual appraisal process for 
the Non-Executive Directors, the Chair reviews and agrees their 
training and personal development requirements. Non-Executive 
Directors are also encouraged to attend external seminars on 
topics which they consider appropriate for their professional 
development needs.

Re-election of Directors
All of the Directors are subject to annual re-election and intend to 
submit themselves for re-election at the 2024 AGM. 

Strategic report

Governance

Financial statements

Other information

4. Audit, risk and internal control 
The statement of Directors’ responsibility for preparing the Annual 
Report and Financial Statements is set out on page 125. Within 
this, the Directors have included a statement that the Annual 
Report and Financial Statements present a fair, balanced and 
understandable assessment of the Group’s position and prospects.

The Board has delegated responsibility for the annual review of 
the Group’s internal control systems to the Audit Committee, 
assisted by the Risk & Compliance Committee (responsible for the 
Group’s risk management framework). If you would like to read 
more about the review and monitoring procedures, they can be 
found within the Audit Committee report on page 95.

The Board has established an Audit Committee, the role of which 
is to assist the Board in fulfilling its oversight responsibilities  
by reviewing and monitoring the integrity of the financial and 
narrative statements and other financial information provided to 
shareholders, the Group’s system of internal controls, the internal 
and external audit process and auditors and the processes for 
compliance with related laws, regulations and ethical codes of 
practice. If you would like to read more about the work of the 
Audit Committee, please turn to the Audit Committee report on 
pages 92 to 97. 

With the support of the Audit Committee, the Board has reviewed 
the 2023 Annual Report and Financial Statements and considers 
that, taken as a whole, they are fair, balanced and understandable 
and provide the information necessary for shareholders to assess 
the Company’s position and performance, business model  
and strategy. 

For further information please refer to:

•  details of the review work carried out by the Audit Committee in 
relation to the 2023 Annual Report and Financial Statements on 
pages 94 and 95, and

•  the description of the business model and strategy for delivering 

the objectives of the Group on pages 20 and 21.

Viability statement
The Directors have assessed the viability of the Group over a 
period that exceeds the 12 months required by the going concern 
provision. Details of that assessment are set out on page 69.

Risk management and internal controls
In accordance with the UK Code, the Board is required to monitor 
the Group’s risk management and internal control systems on an 
ongoing basis and carry out a review of their effectiveness. Details 
of the Group’s ongoing process for identifying, assessing and 
managing the principal risks faced by the Group are contained in 
the risk management section on pages 60 to 62 together with 
details of those principal risks and their related mitigating factors. 
Whilst the Board retains overall responsibility for the Group’s  
risk management and internal control systems, it has delegated 
oversight to the Audit and Risk & Compliance Committees. 

The Risk & Compliance Committee assists the Board in fulfilling its 
oversight responsibilities, by reviewing and monitoring the Group’s 
attitude to, and appetite for, risk and its future risk strategy, the 
Group’s risk management framework, how risk is reported both 
internally and externally and the processes for compliance with 
related laws, regulations and ethical codes of practice and 
prevention of financial crime. If you would like to read more about 
the work of the Risk & Compliance Committee, please turn to the 
Risk & Compliance Committee report on pages 98 to 101.

The Board confirms that, through the activities of the Risk & 
Compliance Committee, a robust assessment of the principal risks 
facing the Group, including those that would threaten its business 
model, performance, solvency and liquidity has been carried out. 
In accordance with the UK Code, the Board has also considered 
the Group’s longer-term viability, which can be found within the 
viability statement on page 69.

In satisfying the requirements to ensure that the Group has 
adequate risk management and internal control systems, the  
Audit Committee has: 

•  monitored the Group’s internal control systems on an ongoing 

basis; and

•  reviewed an annual effectiveness assessment of the Group’s  

risk management and internal control systems.

5. Remuneration
Role of the Remuneration Committee
The Board has established a Remuneration Committee, which has 
delegated responsibility for determining the policy for executive 
remuneration and setting remuneration for the Chair of the  
Board, CEO, other Executive Directors, members of the senior 
management team, individuals who are classed as being material 
risk takers and certain Risk and Compliance staff. When doing so,  
the Remuneration Committee takes account of wider workforce 
remuneration and related policies and the alignment of incentives 
and rewards with culture. If you would like to read more about  
the work of the Remuneration Committee, please turn to the 
Remuneration Committee report on pages 102 to 105.

Remuneration policy
The Group’s remuneration policies and practices are designed  
to support its strategic objectives and promote the long-term 
sustainable success of the Company for the benefit of its 
shareholders as a whole. A summary of how the Company  
has complied with the remuneration requirements under the  
UK Code, together with details of the work undertaken by  
the Remuneration Committee during the year, is set out on  
pages 106 to 110.

During the year no individual Director was involved in deciding 
their own remuneration. 

Annual General Meeting
The AGM will be held on 30 January 2024 at 12 noon at AJ Bell,  
4 Exchange Quay, Salford Quays, Manchester, M5 3EE. We are 
planning to hold the 2024 AGM as an open meeting with all 
shareholders being invited to attend in person or by proxy. Further 
details about how shareholders can attend the AGM, ask questions 
and vote by proxy will be set out in the notice of the 2024 AGM.

As an additional means of engagement with our shareholders, a 
video covering the key points from our 2023 annual results will be 
published on our website at ajbell.co.uk/group/investor-relations 
on 7 December 2023. In the video Chief Executive Officer, Michael 
Summersgill, and Chief Financial Officer, Peter Birch, discuss our 
business performance and financial results for the year ended  
30 September 2023, as well as the outlook for 2024. 

Fiona Clutterbuck
Chair

6 December 2023

86 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 87

Nomination Committee report

Fiona Clutterbuck
Chair of the Nomination Committee

Role and responsibilities
The Nomination Committee is responsible for reviewing the 
leadership needs of the business to ensure it can continue to 
succeed. This includes succession planning, making 
recommendations to the Board in respect of appointments 
to the Board, the Board’s Committees, the ExCo and the 
chairmanship of the Board’s Committees. The Committee is 
responsible for keeping the structure, size and composition 
of the Board and those other governance bodies under 
regular review, and for making recommendations to the 
Board about any changes that are necessary, considering the 
skills and expertise required to deliver the Group’s strategy. 
The Committee is also responsible for overseeing the 
development of a diverse pipeline for succession.

The Committee considers the balance of skills, knowledge 
and experience on the Board and ExCo and the diversity 
needed when determining the capabilities and time 
commitment required for any new role. Succession plans  
for Executive and Non-Executive Directors and senior 
management, in particular for the key roles of Chair of  
the Board and CEO, are considered by the Committee.

The role and responsibilities of the Committee are set out in 
its formal terms of reference, a copy of which can be viewed 
on the Group’s website, ajbell.co.uk.

Committee attendance
The Committee meets at least twice a year and may meet  
at other times as agreed by the Chair or at the request of 
another member of the Committee. During the year the 
Committee had two scheduled meetings and 12 additional 
ad hoc meetings. 

Member

Position

Eligible / attended 
meetings (including  
ad hoc meetings)

Fiona Clutterbuck1 Chair from 1 May 2023

Evelyn Bourke

Senior Independent Director

Eamonn Flanagan Non-Executive Director

Margaret Hassall

Non-Executive Director

Helena Morrissey2 Chair up until 30 April 2023 

6/6

14/14

14/123

14/134

8/45

1.  Appointed to the Committee on 1 May 2023.
2.  Stepped down from the Committee on 30 April 2023.
3.  Eamonn Flanagan was unable to attend two ad hoc meetings arranged 

at short notice.

4.  Margaret Hassall was unable to attend an ad hoc meeting arranged 

at short notice.

5.  Helena Morrissey was unable to attend four ad hoc meetings arranged 

at short notice.

For ad hoc meetings members were unable to attend, members 
provided input ahead of those meetings via the Committee Chair. 

88 AJ Bell plc  Annual Report and Financial Statements 2023

Dear shareholder
As Chair of the Nomination Committee since my appointment on 
1 May 2023, I am pleased to present the Committee’s report for 
the year ended 30 September 2023.

It has been a busy year for the Committee, primarily in relation  
to Board and senior management recruitment and succession 
planning. During the first half of the year the main focus was on 
my appointment as Chair, following Baroness Helena Morrissey’s 
decision to step down once a successor had been recruited. Then 
during the second half of the year the focus was on the renewal of 
the search for two new independent Non-Executive Directors and 
the appointment of a Representative Director for Andy Bell.

Further information about the activities of the Nomination 
Committee is set out below.

Membership
Appointments to the Committee are made by the Board on the 
recommendation of the Committee. They are for a period of up 
to three years, which may be extended for two further periods of 
three years provided the majority of the Committee members 
remain independent.

At year end the Committee comprised four independent 
Directors; myself, who became the Non-Executive Chair and  
Chair of the Committee on 1 May 2023 in succession to Helena 
Morrissey, Evelyn Bourke, the Senior Independent Director, 
Eamonn Flanagan and Margaret Hassall, both of whom are 
independent Non-Executive Directors.

The Company Secretary acts as Secretary to the Committee.  
The CEO, other members of the senior management team and 
external advisers are invited to attend the Committee’s meetings 
by the Chair, as and when considered appropriate. 

An annual review is conducted of the time required for Non-
Executive Directors to fulfil their responsibilities and compliance 
with any applicable FCA requirements in relation to their total 
number of directorships.

Board recruitment
Chair
The recruitment process for the Chair, was led by Evelyn Bourke, 
our Senior Independent Director, with support from Warren 
Partners, a firm of independent recruitment consultants with  
no other connection to the Company or any individual director. 
The search was conducted with regard to a range of skillsets, 
experience and diversity criteria, which took account of the 
profiles of the existing members of the Board. The search involved 
the Committee reviewing long and short-lists of candidates, 
including individuals put forward by Warren Partners and by 
existing networks, who were vetted by Warren Partners. Interviews 
were then conducted with a number of candidates, which 
culminated in my appointment with effect from 1 May 2023. I also 
became the designated Non-Executive Director for engagement 
with the workforce. 

I was previously a Non-Executive Director of Hargreaves 
Lansdown plc, the Chair of Paragon Banking Group plc and  
Senior Independent Director at M&G plc, and I am currently a 
Non-Executive Director of Sampo plc and Co-operative Bank plc. 
In my executive career, I was Head of Strategy, Corporate 
Development and Communications at Phoenix Group plc, having 
previously held banking roles with ABN AMRO Investment Bank 
plc, HSBC Investment Bank plc and Hill Samuel Bank Limited.

Strategic report

Governance

Financial statements

Other information

Main activities during the financial year

The Committee met 14 times during the year and a summary of the work undertaken is presented below.

Oct1

Nov1

Dec1

Apr1

May1

Jun1

Jul

Sept

Activity

Board recruitment 

Executive recruitment

Company Secretary recruitment

Board and ExCo succession planning

Committee structures

Committee governance

1.  Two meetings were held in October, November, December, April, May and June.

The Committee recognised my skills and experience, including 
focus on, and understanding of, good customer outcomes when 
recommending my appointment. The Board was unanimous in its 
decision to accept the Committee’s recommendation, confirming 
I was an ideal Board leader who will help AJ Bell to capitalise on 
the structural growth opportunities that exist in the investment 
platform market.

Representative Director 
In July 2023, Les Platts was appointed as Andy Bell’s 
Representative Director after the Company entered into a 
relationship agreement (Relationship Agreement) with Andy.  
Les, a former senior partner at Deloitte, had previously served  
on the Board for just over 13 years, initially as an independent 
Non-Executive Director and latterly as Non-Executive Chair,  
until he stepped down at the 2022 AGM. 

Under the Relationship Agreement, Andy, the former Chief 
Executive Officer and a co-founder of the Company, who 
together with his connected persons, is the largest individual 
shareholder, has the right to nominate one director for 
appointment to the Board. After prior consultation with Andy 
about the identity, qualifications and general suitability of Les  
and engagement between the Committee and the FCA,  
Andy nominated Les for appointment. The Committee then 
recommended Les for appointment by the Board and the Board 
unanimously accepted that recommendation. The Board 
considers that Les’ in-depth knowledge of the financial services 
sector generally, and of AJ Bell in particular, will further enhance 
the experience of the Board and help support the future growth  
of the Company for the benefit of all of our shareholders.

Following those changes, at year end the Board comprised the 
Chair, four independent Non-Executive Directors, one non-
independent Non-Executive Director and three Executive 
Directors, so there was at least half of the Board, excluding the 
Chair who were considered independent Directors. Whilst this 
meant that the Board still had 33% female representation and still 
satisfied the FCA requirement for at least one of the Chair, CEO, 
CFO or Senior Independent Director to be a woman, it was below 
the FCA requirements for at least 40% of the Board to be women 
and one member of the Board to be from a minority ethnic 
background. As a consequence, addressing those issues remained 
a key priority. 

Independent Non-Executive Director recruitment 
The search for two new independent Non-Executive Directors 
resumed during the year, having been paused until after my 
appointment. One of the Non-Executive Directors roles being a 
replacement for Simon Turner and the other to ensure the balance 
of independent NED’s following the appointment of Les Platts as 
Representative Director. One of our key considerations from the 
outset of the recruitment process had been to address the Parker 
Review recommendations and the further reach of the FCA’s 
diversity requirements. 

The Non-Executive Directors search commenced in May 2023 
and was led by myself as Chair. The process involved the 
Committee taking the following steps:

•  agreeing the skills, experience and knowledge required;

•  approving the applicable role specifications;

•  identifying and appointing an external recruitment consultant, 

Per Ardua, an independent party with no other connection with 
the Company or any individual director;

•  Per Ardua preparing a long-list of potential external candidates, 

which was supplemented by candidates recommended by 
existing networks who were then vetted by Per Ardua; 

•  reviewing the long-list of candidate profiles and, with the 

benefit of insights provided by Per Ardua, creating a shortlist  
of diverse candidates for review;

•  reviewing the shortlisted candidates and selecting those for 

interview;

•  conducting a two-stage interview process;

•  selecting a preferred candidate for each role and obtaining 

professional references; 

•  undertaking a final review for the purposes of confirming a 

preferred candidate to the Board for appointment, based on a 
unanimous decision by the Committee. This review included  
a formal assessment of the independence of the candidate,  
a review of potential conflicts of interest and other time 
commitments.

We are pleased to report that since the year end, we have 
appointed Fiona Fry as an independent Non-Executive Director 
with effect from 7 December 2023. Fiona will succeed Simon 
Turner, as Chair of the Risk & Compliance Committee, subject  
to regulatory approval. Fiona is a highly experienced risk 
professional, having spent the majority of her career at KPMG 
where, as a partner she focused on financial services regulation. 
Fiona sat on the UK Board of KPMG for six years. She was 
previously Head of investigations at the Financial Services 
Authority (now the FCA). Fiona is currently Chair of the Risk 
Committee at Aviva Insurance Limited. 

We are continuing our search for a further independent NED.

AJ Bell plc  Annual Report and Financial Statements 2023 89

Nomination Committee report

Executive Committee and  
Company Secretary
At a senior management level, the Committee has also been  
busy, following the decision of Bruce Robinson, who performed 
the joint role of Group Legal Services Director and Company 
Secretary, to retire from the ExCo with effect from  
30 September 2023. 

In order to better support the changes in the structure of the 
Board and the ExCo which were made the previous year, the 
Committee approved the proposed separation of the Group  
Legal Services Director and Company Secretary roles. 

The executive team initially considered the suitability and 
readiness of an internal candidate for the Group Legal Services 
Director role under the current succession plan, Kina Sinclair.  
This was followed by a formal interview process conducted by the 
Executive Directors and HR Director, Liz Carrington, the outcome 
of which was that Kina was put forward to the Committee as 
the preferred candidate for the role. This led to the Committee 
recommending to the Board that Kina be appointed as Group 
Legal Services Director with effect from 1 October 2023, subject 
to FCA approval of SMF3 director status, a recommendation which 
was unanimously accepted by the Board. 

Kina has been employed by AJ Bell since July 2018, latterly 
as Senior In-House Legal Counsel. Since that time, she has 
consistently demonstrated strong performance and has been  
on the succession plan for Bruce for the past three years. 
Furthermore, having supported Bruce with Company Secretarial 
activities since joining the business, Kina has regularly attended 
Board, ExCo and committee meetings.

An external recruitment process for the Company Secretary role 
also commenced, which was led by our Chief Financial Officer, 
Peter Birch, with support from DMJ Recruitment, a firm of 
independent recruitment consultants with no other connection 
with the Company or any individual director. The Committee 
maintained full oversight throughout. The search involved the 
preparation of a long-list of candidates by DMJ Recruitment, 
which included individuals put forward by existing networks.  
That list was then reduced to a short-list of candidates who had 
initial interviews with members of the executive team, followed  
by interviews with some of the members of the Committee, 
before details of the preferred candidates were presented to the 
Committee for review. This culminated with the appointment  
of Olubunmi Likinyo (Bunmi), who joined the business on  
18 September 2023 and took on the Company Secretary role  
with effect from 1 October 2023. Bunmi previously worked at 
Nationwide Building Society.

Following the appointments of Kina and Bunmi, the level of 
gender and ethnic diversity across the senior management roles  
is now 40%.

Reporting on gender or sex as at 30 September 2023

Men

Women

Not specified / prefer not to say

The Committee also reviewed both short-term contingency and 
long-term succession planning for the members of the ExCo 
during the year.

Composition of the Board Committees 
I also joined the Nomination Committee, as Chair, the Risk & 
Compliance Committee and Remuneration Committee with effect 
from 1 May 2023, which were the only changes in the composition 
of the Board Committees during the year. 

Diversity
The Board believes it is important that both the Board and ExCo 
are diverse in multiple dimensions. The Committee leads the 
Board’s diversity and inclusion agenda and sets measurable 
objectives for the Board and ExCo with the aim of continuously 
improving diversity of thought and in turn, the quality of debate 
and decision-making. 

It is the Board’s policy for all appointments to be made on merit,  
in the context of the skills, experience and knowledge which the 
business requires to be effective. Selection processes take into 
account the wider elements of diversity, with a view to ensuring 
the composition of the Board and other governance bodies is 
appropriately balanced to support the strategic direction of  
the Group. 

The information below is provided in compliance with new 
reporting requirements under the Listing Rules, which apply to 
accounting periods starting on or after 1 April 2022. The Company 
is required to disclose in its Annual Report, certain diversity 
metrics relating to the composition of its Board and executive 
management, as well as its performance against three diversity 
targets that have been set by the FCA. Information on gender /  
sex and ethnicity is collected from the Board and executive 
management at the recruitment stage. 

As reported last year, the Board was committed to addressing the 
Parker Review recommendations and FCA requirements in relation 
to diversity as part of its recruitment and succession plans for FY23. 
Whilst Board appointments in the year did not meet all the targets, 
by year end 33% of the Board were women and two out of our four 
senior Board positions were held by women. Since the year end 
we have appointed Fiona Fry as a Non-Executive Director with 
effect from 7 December 2023. Fiona will succeed Simon Turner, 
as Chair of the Risk & Compliance Committee, subject to 
regulatory approval bringing us closer to meeting our diversity 
targets. We are continuing our search for a further independent 
NED to join the Board. Our commitment to both the Parker 
Review recommendations and further reach of the FCA diversity 
requirements remain a key consideration for us during this process.

Number of 
Board 
members

Percentage of 
the Board

6

3

—

67%

33%

—

Number  
of senior 
positions on 
the Board 
(CEO, CFO, 
SID, and Chair)

Number in 
executive 
management

Percentage of 
executive 
management

2

2

—

7

2

—

78%

22%

—

Information on the gender balance of those in senior management and their direct reports is set out in the strategic report on page 42.

Strategic report

Governance

Financial statements

Other information

Reporting on ethnic background as at 30 September 2023

White British or other White (including minority-white groups)

Mixed Multiple Ethnic Groups

Asia / Asian British

Black / African / Caribbean / Black British

Other ethnic groups, incl. Arab

Not specified / prefer not to say

Whilst we recognise that there is still more that we need to do at 
senior management level to improve diversity, it was encouraging 
to see that with Kina’s appointment to the ExCo we will have both 
33% female and minority ethnic representation on the ExCo. This 
will remain a key area of focus, in particular, in relation to natural 
succession changes, as and when they occur.

During the year the Committee reviewed and updated our existing 
diversity policy in order to ensure that it still remained relevant to 
the changing needs of the business. The objective of the policy is 
to set out our commitment at Board level to improving diversity. 

Information on the gender balance of those in senior management 
and their direct reports is set out in the Strategic report on  
page 42.

Re-election of Directors, independence  
and time commitment
The Committee performed its annual review of the independence 
of all Non-Executive Directors, with reference to their independence 
of character and judgement and whether any circumstances or 
relationships exist which could affect their judgement. The 
Committee considered the circumstances set out in the UK  
Code, which are likely to impair or could appear to impair the 
independence of each Non-Executive Director.

On my appointment as Chair, I satisfied the independence criteria 
set out in the UK Code.

Simon Turner completed nine years’ service on the Board on  
1 July 2023. As reported last year, Simon agreed to remain in 
office at the request of the Board, in order to support succession. 
The Board has reviewed this position and is satisfied that his length 
of service on the Board does not impact his independence to 
carry out his role as a Non-Executive Director of the Company. 
Simon will put himself forward for re-election at the 2024 AGM 
and step down from the Board once a successful handover  
is complete.

The Committee concluded that it considered each of the 
Non-Executive Directors (other than the Representative Director, 
Les Platts) to be independent under the UK Code. As an appointee 
of a shareholder, the Representative Director is not considered 
independent but contributes by providing a link to Andy Bell’s 
experience as well as his own in-depth knowledge of AJ Bell and 
the financial services sector. The Representative Director is not a 
member of any Board Committee and following his appointment, 
by year end at least half the Board, excluding the Chair were 
independent Non-Executive Directors, in compliance with the  
UK Code. 

Number of 
Board 
members

9

—

—

—

—

—

Percentage of 
the Board

100%

—

—

—

—

—

Number  
of senior 
positions on 
the Board 
(CEO, CFO, 
SID, and Chair)

Number in 
executive 
management

Percentage of 
executive 
management

4

—

—

—

—

—

7

—

2

—

—

—

78%

—

22%

—

—

—

The Committee also considers that the appointment of an 
additional independent NED will fully compensate for any 
potential imbalance which may have arisen, or may in the future 
arise, as a result of the appointment. 

Prior to recommending the reappointment of the serving 
Directors to the Board, the Committee also considered the time 
commitment required and whether each reappointment would be 
in the best interests of the Company. Detailed consideration was 
given to each Director’s contribution to the Board and, where 
applicable, it’s Committees, together with the overall balance  
of knowledge, skills, experience and diversity. 

Following that review, the Committee was satisfied that the Board 
continued to be effective and has therefore recommended the 
re-election of all of the members of the Board at the 2024 AGM.

Board and Committee evaluations
The Board undertook an internal self-assessment review of 
performance during the year. The review found that the Board had 
operated well during the year. The Committee also undertook an 
internal self-assessment review of performance and reached the 
same conclusion about the effectiveness of the Committee. 

The other Board Committees also undertook self-assessment 
reviews of performance during the year and details of the 
outcomes are set out in their individual reports.

As noted within the Corporate Governance report, we will 
conduct an externally-led Board evaluation in early 2024, which  
is in line with the usual three-year cycle, after the recent Board 
changes have had the chance to become embedded, to ensure 
that we are still operating with maximum effectiveness. 

Nomination Committee priorities for 
2023/24
The main focus of the Committee for the year ahead will be  
on oversight of the external Board evaluation and long-term 
succession planning. This will be in addition to the regular  
cycle of matters that the Committee considers each year and  
the continuing focus at senior management level on the 
development of a diverse talent pipeline.

Signed on behalf of the Nomination Committee:

Fiona Clutterbuck
Chair of the Nomination Committee

6 December 2023

90 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 91

Audit Committee report

Strategic report

Governance

Financial statements

Other information

Eamonn Flanagan 
Chair of the Audit Committee

Role and responsibilities
The role of the Committee is to assist the Board in fulfilling 
its oversight responsibilities by reviewing and monitoring the:

•  integrity of the Group’s financial and narrative statements 
and other financial information provided to shareholders;

•  Group’s systems of internal controls; 

•  Group’s internal and external audit processes and 

auditors; and

•  Group’s processes for compliance with laws, regulations 

and ethical codes of practice.

Full terms of reference for the Committee are reviewed 
annually and are available on the Group’s website  
ajbell.co.uk. 

The Committee members receive regular training regarding 
matters relevant to their role and responsibilities.

Committee attendance
The Committee meets at least four times a year at 
appropriate intervals in the financial reporting and audit 
cycle and otherwise as required. The Committee comprises 
independent Non-Executive Directors. 

Member

Position

Eamonn Flanagan Committee Chair

Evelyn Bourke

Senior Independent 
Director

Margaret Hassall

Non-Executive Director

Eligible / attended 
meetings
(including ad hoc 
meetings)

5/5

5/41

5/5

1. Evelyn Bourke was unable to attend an ad hoc meeting due to a bereavement.

Dear shareholder
As Chair of the Audit Committee, I am pleased to present the 
Committee’s report for the year ended 30 September 2023. The 
report provides insight into our work over the year, and details 
how we have discharged the responsibilities delegated to us by 
the Board.

During 2023 the Committee continued to focus on its key 
responsibilities of assisting the Board in monitoring the 
preparation of the Group’s financial reporting statements, the 
effectiveness of the internal controls and providing oversight and 
governance around the integrity of the Group’s external and 
internal audit processes, including assessing the independence 
and objectivity of the external auditors. 

As indicated last year, in 2023 the Committee has overseen the 
transition from a fully outsourced to a co-sourced internal audit 
model. Our new Head of Internal Audit has built out an Internal 
Audit Team throughout the year and the new operating model is 
now fully implemented. The Committee is pleased with how the 
transition has progressed and the improvements driven by the 
new in-house team, who have used co-sourced providers to help 
ensure sufficient depth and breadth of expertise.

In addition, during the financial year, the Company commenced 
and completed a formal tender process for the appointment of an 
external auditor for the year ending 30 September 2025. This was 
a carefully considered, managed and controlled process that was 
overseen by the Committee. Following a recommendation by the 
Committee, the Board approved PwC’s appointment as AJ Bell 
plc’s external auditor for FY25. The Committee will oversee the 
process to ensure a smooth transition between audit firms.

Looking ahead to next year, the Committee will also focus on our 
preparations and response to the FRC’s proposed changes to  
the Corporate Governance Code, particularly progress around 
evidencing the effectiveness of our key internal controls and the 
wider impact on our corporate reporting, whilst keeping abreast 
of developing requirements.

Main activities during the financial year
The Committee has an annual cycle of work to ensure that all responsibilities are met over a calendar year. The Committee  
met five times during the year. The list below summarises the key items considered by the Committee during the year ended  
30 September 2023.

November

Financial reporting
•  Review and approval of Annual Report and 

External auditor
•  Year end external auditor findings report 

Governance
•  Meeting with external auditor without 

Executive Directors

•  Meeting with internal auditor without 

Executive Directors

•  Annual meeting with CRO without 

Executive Directors

•  Annual meeting with CFO without 

Executive Directors

•  Recommendation to Board on external 

auditor reappointment
•  Review of Committee  

annual agenda

•  FRC consultation paper on the minimum 

standard for audit committees

Accounts

•  Assessment of Annual Report and 
Accounts being fair, balanced and 
understandable

•  Statement of viability and going concern
•  Review of investor presentation
•  Review of results announcement
•  Consideration of regulatory developments

January 

Financial reporting
•  Review of the limited assurance and 

reasonable assurance reports in relation  
to CASS

March 

and audit opinion
•  Review and approval  
of management  
representation letter

•  FRC review update
•  Confirmation of external auditor 

independence 

Internal audit and controls
•  Plan for IT General Controls 
•  Internal Audit status update on closing 

FY22 audit plan

•  Internal Audit status update on FY23 audit 

plan with heat map

•  Introduce newly appointed Head of 

Internal Audit

External auditor
•  CASS findings report and opinion

Financial reporting
•  Review of reporting timeline for 2023
•  Review of key judgements and estimates 

for the half-year

•  Competitive Tender Process (CTP) FY25 

proposal 

External auditor
•  Review of terms of engagement and fee 

proposal

•  Scope of the interim review
•  FRC review findings 
•  Confirmation of external auditor 

•  Consideration of regulatory developments

independence 

Internal audit and controls
•  Update on IT General Controls 
•  Internal Audit status update on FY23  

audit plan

•  Progress update on transition to an 

in-house Internal Audit function with 
co-source support.

•  Evaluation of external auditor 

effectiveness and rigour survey

Further information on the activities of the Audit Committee is 
provided below.

May

Membership
Membership of the Committee is reviewed annually by the Chair 
of the Committee as part of its annual performance evaluation. 
Recommendations for new appointments are considered by the 
Nomination Committee, prior to Board approval. 

The Board is satisfied that the Chair of the Committee has recent 
and relevant financial experience, and the Committee as a whole 
has competence relevant to the business sector in which the 
Group operates. Biographical information on each member is  
set out on page 76.

The Company Secretary is Secretary to the Committee. The Chief 
Executive Officer, Chief Financial Officer, Chief Operating Officer, 
Chief Risk Officer, Finance Director and other senior members  
of the Finance Team and Legal Counsel are routinely invited to 
attend Committee meetings. The external auditor attended all 
meetings during the year. The Head of Internal Audit attended 
three of the four core meetings during the year. However, a paper 
was prepared and submitted for review to all four meetings. 

The Chair has regular meetings with the Chief Financial Officer, 
external audit partner and Head of Internal Audit to discuss key 
audit-related topics ahead of each Committee meeting. In 
addition, the Committee also meets privately with the external 
audit partner and the Head of Internal Audit, at least once a year.

Financial reporting
•  Review and approval of Interim Accounts
•  Going concern assessment
•  Review of results announcement
•  CTP FY25 plan
•  Consideration of regulatory developments

External auditor
•  Interim review findings and review opinion 
•  Review and approval of management 

Internal audit and controls
•  Update on IT General Controls
•  Internal Audit status update on the FY23 

representation letter

audit plan

•  Approval of terms of engagement and 

•  Review and approval of the Internal Audit 

audit fee 

Charter

•  Confirmation of external auditor 

•  Progress update on the implementation of 

independence

the in-house Internal Audit function

September

Financial reporting
•  Review of key judgements and estimates 

for year end

•  Review of draft Audit Committee report 

for year end

•  CTP FY25 recommendation
•  Consideration of regulatory developments

External auditor
•  Review of FY23 audit plan 
•  External audit update
•  Confirmation of external auditor 

independence

Internal audit and controls
•  Update on IT General Controls
•  Internal Audit status update on the FY23 

audit plan

•  Review and approval of the Annual Internal 

Audit plan for FY24

•  Annual assessment of internal controls

Governance
•  Annual Committee evaluation
•  Annual review of Committee terms of 

reference

•  Annual review of non-audit services policy
•  Review of FRC Quality Inspection Report 

2022/23.

92 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 93

Audit Committee report

Financial reporting
Financial statements
One of the core responsibilities of the Committee is to ensure the integrity of the Group’s financial reporting, which includes overseeing 
the effectiveness of the financial control environment. 

During the financial year, the Committee:

•  reviewed the Interim and Annual Report and Financial Statements, and the results announcements and recommended approval by  

the Board;

•  reviewed the clarity and completeness of financial reporting disclosures;

•  reviewed reports from management, considered all significant financial reporting judgements for the financial statements and 

reviewed any related disclosures;

•  assessed the application and appropriateness of significant accounting policies in the year; and

•  reviewed the Group’s going concern assumptions and viability statement.

Accounting judgements and significant issues
The Committee assessed and challenged the appropriateness of the judgements and estimates applied by management in the 
preparation of the Interim and Annual Report and Financial Statements. As part of its review, the Committee considered the following. 

Area for consideration

Committee review and conclusion

Intangible assets and 
impairment

Goodwill and Cash Generating 
Units (CGUs)

Share-based payments

Provisions

The Committee reviewed management’s paper to support the carrying amount of intangible assets 
held by the Group. The review is supported by Board-approved forecasts and the sensitivities 
applied concluded that no impairment was required. The Committee was satisfied with the 
conclusions.

The Committee considered the impairment review carried out by management. This included 
assumptions on the underlying calculation of the value-in-use of the CGU tested for impairment. 
The underlying cash flow assumptions are supported by Board-approved forecasts. The main 
assumptions, discount rate and sensitivities are included within note 13 of the consolidated financial 
statements. The Committee was comfortable with the assumptions and judgements made, 
concluding that the carrying value of goodwill within the Financial Statements is appropriate. 

The Committee reviewed the key assumptions used for the valuation of options granted under the 
Company’s share-based incentive schemes, with particular reference to the earn-out arrangement 
for Touch. The basis of accounting and disclosures made were also considered appropriate and 
consistent with the external auditor’s findings. The Committee was satisfied that the assumptions 
used, including the performance period over which fair values are recognised were appropriate. 

The Committee reviewed management’s paper presenting the assumptions and calculation 
methodologies applied in determining provisions. In addition to considering the appropriate 
application of IFRS and the recognition principles, the Committee was satisfied that the procedures 
performed by management to estimate and quantify provisions were sufficiently robust. 

TCFD climate risk reporting

The Committee reviewed management’s plan and disclosures for reporting our net zero transition 
and was satisfied with the proposals laid out.

The Committee also reviewed the Group’s TCFD climate risk disclosure responsibilities as part of its 
review of the Annual Report process for FY23. This review ensured that the reporting met the key 
statutory and regulatory obligations with clear ‘comply or explain’ disclosure.

These areas have been discussed with the external auditor to ensure that the Group makes appropriate judgements and provides the 
required level of disclosure. Following consideration of the above, the Committee concluded that there are no items that should be 
classified as significant or critical judgements in the context of the 2023 Annual Report and Financial Statements.

Strategic report

Governance

Financial statements

Other information

Going concern and viability 
The Committee reviewed a detailed paper presented by 
management setting out the assumptions underlying the going 
concern assessment and viability statements. The paper covered 
the Group’s expected future profitability, capital position and 
liquidity. The Committee also considered additional stress test 
scenarios covering a significant reduction in equity market values, 
a reduction in interest income and an idiosyncratic stress relating 
to a scenario whereby prolonged IT issues cause a reduction in 
customer numbers. The Committee also considered management 
actions that could be taken in the event that the modelled 
scenarios crystallise. 

The Committee recommended to the Board that it was appropriate 
for the Group to adopt the going concern basis of accounting in 
preparing the Annual Report and Financial Statements for the year 
ended 30 September 2023 and that based on current information 
they could make the viability statement on page 69. 

Fair, balanced and understandable assessment
At the request of the Board, the Committee considered whether 
the 2023 Annual Report and Financial Statements, taken as a 
whole, are fair, balanced and understandable and provide the 
information necessary for shareholders and other stakeholders  
to assess the Group’s position and performance, business model 
and strategy.

The Committee considered the procedures around the 
preparation, review and challenge of the Annual Report and 
Financial Statements; the information and reporting it received 
from management and the external auditor; and the discussions 
that took place during the year. The Committee also considered 
the narrative sections of the reports to ensure there was 
consistency in the information reported, that appropriate weight 
had been given to both positive and negative aspects of business 
performance and that key messages had been presented coherently.

Following its review, the Committee is satisfied that the Annual 
Report and Financial Statements are fair, balanced and 
understandable and provide the information necessary for 
shareholders and other stakeholders to assess the Group’s 
position and performance and has advised the Board accordingly.

The Directors’ statement on a fair, balanced and understandable 
Annual Report and Financial Statements is set out on pages 125.

CASS
The Committee reviewed the reasonable assurance reports and 
limited assurance reports in relation to CASS for all regulated 
entities within the Group. The Committee also challenged 
management as required on the content and procedures 
surrounding those reports.

Internal controls
Together with the Risk & Compliance Committee, the Audit 
Committee is responsible for monitoring and reviewing the 
effectiveness of the Group’s internal control and risk management 
systems. The Group’s systems of internal control and risk 
management are designed to identify, evaluate and manage rather 
than eliminate the risk of not achieving business objectives and 
can only provide reasonable and not absolute assurance against 
material misstatement or loss.

Through monitoring the effectiveness of its internal controls, the 
Committee is able to maintain a good understanding of business 
performance, key judgemental areas and management’s decision-
making processes. 

During the financial year the Committee:

•  reviewed the adequacy and effectiveness of the Group’s internal 

controls and internal control systems;

•  reviewed the adequacy and effectiveness of financial reporting;

•  considered and approved the internal audit plan for the year;

•  considered reports from the internal auditor and Head of 
Internal Audit, challenged the robustness of findings and  
agreed actions; 

•  monitored progress in management’s responsiveness to 

resolving audit issues and control recommendations raised; 

•  reviewed and approved the internal controls and risk 

management statements in the Annual Report and Financial 
Statements.

The Committee is satisfied that the Group had appropriate 
procedures in place throughout the year and to the date  
of signing, which accord with the FRC guidance on risk 
management, internal control and related financial and  
business reporting. 

The Board’s statement on internal control and risk management 
can be found on pages 86 and 87.

Internal audit
Last year the Audit Committee approved the proposed move  
to implement a co-sourced internal audit function during FY23.  
A formal recruitment process commenced in May 2022 
culminating in the appointment of a new Head of Internal  
Audit, Paul Sleney, who joined in November 2022.

Following this appointment, the implementation of an in-house 
Internal Audit function and transition to a co-sourced model  
has progressed well with minimal disruption to the business. 
The following should be noted:

•  The target operating model for the in-house function was 
achieved ahead of schedule and comprises a team of four 
individuals. Following his appointment in November, the Head 
of Internal Audit was joined by an IT Audit Manager (in January 
2023), and a Senior Audit Manager and an Audit Manager  
(both in June 2023). This newly formed team brings a wealth  
of internal audit experience from across financial services 
including skills and knowledge specific to the investment 
management industry. 

•  From January 2023, the Head of Internal Audit implemented a 
monthly reporting process to ExCo and members of the Audit 
Committee. This report provides senior management with a 
progress update on individual audit reviews and against the 
annual plan, a status report on agreed management actions, 
and any other matters arising or of note. 

•  An engagement letter for the provision of co-sourced internal 

audit services with Deloitte was signed in January 2023, 
superseding the previous outsource arrangement. An 
arrangement with a second external firm, Mazars, is also in 
place. Mazars will be used as a back-up co-source partner 
where Deloitte is unable to provide support either through  
a conflict of interest or lack of resource availability. An 
engagement letter with Mazars was signed in June 2023. 

94 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 95

Audit Committee report

The internal audit plan for the upcoming year is approved annually 
in advance by the Committee. The annual internal audit plan  
for FY24 was approved at the Audit Committee meeting in 
September 2023. This plan was accompanied by a three-year 
indicative plan designed to ensure all critical areas of the business 
are covered over this period. However, this three-year plan  
is overlaid by an annual risk assessment to determine the 
prioritisation of the internal audit plan for the coming year.

From FY23 the internal audit reporting cycle is now aligned to that 
of the Group’s financial year. The transition occurred seamlessly 
following consideration and approval by the Committee in FY22. 

During the year a programme of assurance reviews were 
undertaken by Internal Audit which focused on areas such as 
CASS, IT General Controls, User Access Management, Third Party 
Supplier Management and Consumer Duty, amongst others. 

The Committee reviews all internal audit reports in order to assess 
the effectiveness of mitigating controls and proposed actions  
by management to address any issues found. The Committee 
tracks all management actions arising to completion. 

The Committee met with the Head of Internal Audit without 
management present and with management without the Head  
of Internal Audit present. There were no significant issues raised 
during these meetings.

Due to the close involvement of the Committee in the transition  
to a co-sourced internal audit model, a formal review of the 
effectiveness of the internal audit function was not undertaken 
during the year. The Committee will perform a review of the 
effectiveness of the internal audit function in the next financial 
year, once a full cycle under the new operating model is complete. 

External audit
Tenure
This is BDO’s fourth year as the Group’s external auditor following 
a formal tender process during 2019 and subsequent appointment 
at the 2020 AGM. Neil Fung-On has fulfilled the role of lead audit 
partner for a fourth year.

The Committee confirms that the Group has complied with the 
requirements of the Statutory Audit Services for Large Companies 
Market Investigation (Mandatory Use of Competitive Tender 
Processes and Audit Committee Responsibilities) Order 2014  
for the financial year under review. Under these requirements  
a tender for the external audit should be undertaken no later  
than 2030, however, during the year the Company commenced 
and completed a formal tender process for the 2025 audit, details 
of which are included on the following page.

Oversight of external audit
The Committee oversees the relationship with, and work 
undertaken by, the external auditor, BDO. The Committee’s 
responsibilities include making a recommendation on the 
appointment, reappointment and removal of the external auditor 
and overseeing their effectiveness and independence. The 
Committee assesses the qualifications, expertise, resources and 
independence of the external auditor and the effectiveness of  
the audit process. 

During the year the Committee approved the audit plan,  
the proposed audit fee and terms of engagement for 2023.  
The Committee also reviewed and challenged reports from  
BDO which outlined its risk assessments and audit plans,  
together with audit findings and management responses. 

The Chair of the Committee has regular contact with the external 
audit partner outside of Committee meetings and without the 
management of the business present.

The Committee considered the effectiveness of the audit process 
and the external auditor’s performance as part of an annual 
performance review. Feedback was sought from both Committee 
members and key internal stakeholders and focused on the quality 
and experience of the audit partner and key audit team, quality  
of the audit delivery and the extent and nature of challenge 
demonstrated by BDO in its work and interactions with 
management. The Committee also considered the latest  
FRC Audit Quality Review on BDO published in July 2023.

As reported in the prior year, the FRC Audit Quality Review (AQR) 
Team undertook a review of the audit performed by BDO LLP of 
the Group’s financial statements for the year ended 30 September 
2021. The review concluded during the year and no additional 
findings were raised from those highlighted in the draft report. 
The Chair of the Audit Committee received a full copy of the 
findings and has discussed these with BDO LLP. The Committee 
has continued to have close dialogue with BDO throughout the 
year to ensure actions taken have addressed the FRC’s findings. 
Having considered the areas identified and changes made to the 
audit strategy and approach both in the current and prior years, 
the Audit Committee concluded that it was satisfied with the 
response from the external auditor, that improvements had been 
made to address audit quality and that the audit was effective. 

Following the above review and the annual evaluation,  
the Committee recommended to the Board a proposal  
for reappointment of BDO as external auditor for the year  
ending 30 September 2024, at the next AGM.

Non-audit fees
The Committee reviewed and approved the non-audit services 
policy for the year. The policy is reviewed annually by the 
Committee to safeguard the ongoing independence of the 
external auditor and ensure compliance with the FRC’s Ethical 
Standard.

The Committee recognises that there are often advantages in 
using the external auditor to provide certain non-audit services 
due to their knowledge of the business. In the event that BDO is 
engaged to provide non-audit services, procedures are in place to 
ensure that the provision of any such services does not impair the 
external auditor’s independence and objectivity. 

Prior to undertaking any non-audit service, external auditor 
independence is considered together with the nature of the 
services and fee levels relative to the audit. The approval of the 
Committee must be obtained before the external auditor is 
engaged to provide any permitted non-audit services. For 
permitted non-audit services that are considered not to be 
material, the Committee has pre-approved the use of the external 
auditor for cumulative amounts totalling less than £25,000 on  
the approval of the Chief Financial Officer and the Chair of the 
Committee. 

Strategic report

Governance

Financial statements

Other information

Fees for non-audit services paid to the external auditor should not, 
in aggregate, exceed 70% or more of the average audit fees for the 
preceding three years. Non-audit services for the current year are 
well within these limits and represent 18% of the three-year 
average statutory audit fee.

As part of the planning, half-year and full-year processes, the 
Committee also received and reviewed an analysis of all non-audit 
work provided by BDO in addition to the results of BDO’s own 
independence confirmation checks.

During 2023, the external auditor undertook non-audit work in 
relation to other assurance services for the review of the interim 
results, CASS audit and profit verification work and was paid a total 
fee of £175,000 (2022: £137,000). Analysis of the fees paid to BDO 
during the current and prior year can be found in note 6 to the 
financial statements.

The Committee is satisfied that the external auditor’s 
independence has not been impaired by their provision of 
non-audit services. 

Competitive Tender Process (CTP)
During the year, a decision was made to commence a formal audit 
tender process for the 2025 audit, to coincide with the rotation of 
the current lead audit partner.

The Committee has overseen the formal tender exercise which 
has been conducted in accordance with the FRC’s Best Practice 
Guide to Audit Tendering. The process was designed to be 
transparent, effective and efficient in order to provide participating 
firms an equal opportunity to tender for the provision of their 
services. Prior to the tender, the participating firms had been  
given equal opportunity to meet with key members of senior 
management and the Finance Team to ensure they had a good 
understanding of the business.

Following a comprehensive review and a series of follow up 
discussions with the two strongest candidates, the Committee 
concluded that PwC had a strong team proposition, good 
knowledge of AJ Bell’s business and the sector’s key risks, 
significant audit expertise within the sector, a good reputation  
and other features which demonstrated their commitment to 
providing a high-quality, focused audit.

The Committee reported to the Board in September 2023 and 
recommended that PwC be appointed as AJ Bell plc’s external 
auditor for the financial year ending 30 September 2025, subject 
to shareholder approval. The Committee will oversee the 
implementation of a detailed transition plan and an update  
will be provided in next year’s report.

Committee evaluation
As described in more detail on page 86 an internal evaluation  
of the Board and its Committees was undertaken during the  
year as required by the UK Corporate Governance Code. The 
Committee also conducted its own annual effectiveness review  
in September 2023, which confirmed the Committee continues  
to be effective in fulfilling its role and remains independent.

Audit Committee priorities for 2023/24
As well as considering the standing items of business, the 
Committee will focus on the following key areas during the 
forthcoming year:

•  evolution of the disclosures and targets for the Group’s ESG 

strategy, including transition plan to net zero and TCFD targets;

•  considering the impact and timing of the FRC’s proposed 

changes to the Corporate Governance Code and any other 
regulatory changes or implications, including any future 
reporting of the effectiveness of internal controls; and 

•  overseeing the transition of the external auditor for FY25.

The main elements of planning for the tender process began  
in March 2023 when the proposed process was approved by the 
Committee. The Committee regularly received and commented 
on the main materials prior to these being issued to the 
participating firms.

Signed on behalf of the Audit Committee:

Eamonn Flanagan 
Chair of the Audit Committee

6 December 2023

As an initial step, a detailed desktop review process was 
undertaken, which considered the credentials of a number of 
eligible firms against a range of criteria, including an assessment 
of the depth of knowledge and experience in the financial services 
sector, the firm’s geographical reach, analysis of the firm’s current 
and recent audit clients in our sector, review of the FRC’s Audit 
Quality Inspection reports on each firm and consideration of our 
experience of the firms in recent engagements. Following this 
review, the Committee agreed that three firms should be issued 
with a Request For Proposal (RFP). Evaluation criteria, in line with 
FRC guidance, were established and agreed for the process and  
a scorecard was used to appraise each firm. A meeting of the 
Committee was convened in early September specifically to 
receive and consider presentations from the three audit firms 
participating in the final stage of the audit tender. The Committee 
used the meeting to challenge and question each of the audit 
firms to ensure that the preferred firm would provide the highest 
quality, most efficient and effective audit and would be the best  
fit for AJ Bell. 

96 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 97

Risk & Compliance Committee report 

Dear shareholder
As Chair of the Risk & Compliance Committee, I am pleased  
to present the Committee’s report for the year ended  
30 September 2023. 

During the year, the Committee considered a wide range of 
existing and emerging risk and compliance matters. Key areas  
of focus included: 

•  implementing the Consumer Duty, and ensuring that the Group 

provides good outcomes for our customers;

•  overseeing the effectiveness of the Group’s Risk Management 
Policy, including the Group’s risk appetite categories, principal 
risks and uncertainties (PR&U) and key risk indicators (KRIs) and 
tolerances;

•  operational resilience and the Group’s resilience to cyber attacks; 

•  risk assessments on the cost-of-living pressures and the 

potential impact on the Group’s customers and the Group, and 
the risks arising from the collapse of the Silicon Valley Bank (SVB); 

•  Internal Capital and Risk Assessment (ICARA) and the potential 
impacts of severe economic scenarios on the Group’s business 
model and strategy;

Simon Turner 
Chair of the Risk & Compliance Committee

Role and responsibilities
The role of the Committee is to assist the Board in fulfilling 
its oversight responsibilities by reviewing and monitoring:

•  the Group’s attitude to and appetite for risk and its future 

risk strategy;

•  the Group’s risk management framework;

•  how risk is reported both internally and externally; and

•  whistleblowing across the Group;

•  the processes for compliance with laws, regulations and 
ethical codes of practice and prevention of financial crime.

•  financial crime prevention, including overseeing the effectiveness 

of fraud controls; and

The role and responsibilities of the Committee are set out in 
formal terms of reference, a copy of which can be viewed 
on the Group’s website ajbell.co.uk. 

More detail on the Group’s approach to managing risk is 
detailed in the risk management framework section of the 
Annual Report. 

Committee attendance
The Committee has four scheduled meetings a year, plus 
one dedicated ICARA meeting and may meet at other times 
as agreed by the Chair or as requested by another member 
of the Committee. The Committee comprises independent 
Non-Executive Directors.

•  regulatory horizon scanning for matters impacting the platform 

sector and asset management sector.

The Committee receives regular training from subject matter 
experts; this year it has received Consumer Duty, operational 
resilience, cyber security, financial crime and Senior Managers 
Regime training, in order to ensure its knowledge of these areas  
is appropriate. 

The Committee concluded that the Group continues to have 
strong discipline in the management of both emerging and 
existing risks. The Committee’s work continues to help support 
the Group in reviewing the amount and type of risk it is prepared 
to take or hold in the context of its business model and in the 
course of achieving its strategic objectives. 

Member

Position

Simon Turner

Committee Chair 

Evelyn Bourke

Senior Independent 
Director

Fiona Clutterbuck1 Non-Executive Director 
(Chair from 1 May 2023)

Helena Morrissey2 Non-Executive Director 

(Chair to 30 April 2023)

1.  Appointed to the Committee on 1 May 2023.
2.  Stepped down from the Committee on 30 April 2023.
3.  Helena Morrissey was unable to attend a scheduled meeting  

due to a prior commitment.

Eligible / attended 
meetings
(including ad hoc 
meetings)

5/5

5/5

3/3

2/13

Further information on the activities of the Committee is  
provided below.

Membership
Membership of the Committee is reviewed annually by the  
Chair of the Committee as part of its annual performance 
evaluation. Recommendations for new appointments are 
considered with the Nomination Committee, prior to Board 
approval. 

The Company Secretary is the Secretary to the Committee. The 
Chief Executive Officer, Chief Financial Officer, Chief Operating 
Officer, Chief Risk Officer, Finance Director, Head of Risk and 
other members of the senior management team are routinely 
invited to attend Committee meetings. 

Strategic report

Governance

Financial statements

Other information

Main activities during the financial year
The Committee has an annual cycle of work to ensure that all responsibilities are met over a financial year. The Committee  
met five times during the year. The list below summarises the key items considered by the Committee during the year ended  
30 September 2023.

November

Risk management framework
•  Review and approval of risk appetite 

categories and statements

•  Conduct and customer outcomes 

Operational resilience
•  Operational resilience deep dive and 

training

•  Cyber security deep dive, including 

ransomware briefing 

Risk reporting
•  Review of the CRO report
•  Review and approval of the KRIs linked to 

risk appetite categories and PR&U

•  Review of conduct risk reporting

March

Operational resilience
•  Operational resilience update, including 

review of self-assessment and 2nd line review

Risk reporting
•  Review of the CRO report
•  Review of KRIs linked to risk appetite 

categories and PR&U

•  Review of conduct risk reporting
•  Review of information security reporting

Client money and assets
•  Review of the client money and assets 

report

May

Risk management framework
•  Review and approval of the Group Risk 

Management Policy

Operational resilience
•  Operational resilience deep dive
•  Cyber security deep dive

•  Review of information security reporting
•  Review of financial crime reporting

Whistleblowing
•  Review and approval of the annual 

whistleblowing report

Client money and assets
•  Review of the client money and  

assets report

Risk assessment
•  Review of cost-of-living risk assessment 
and any potential impact on customers 
and the Group

ICARA
•  Review of ICARA document, including 
liquidity risk assessments, recovery 
planning and the wind-down plan

Regulatory items 
•  Review of risk sections in annual report
•  Regulatory horizon scanning

Executive performance and risk taking
•  CRO year-end report

Risk assessment
•  Review of banking crisis (Silicon Valley 

Bank fallout) and any potential impact on 
the Group

ESG and TCFD
•  Review of the material risks and 

opportunities and climate scenarios

Financial crime
•  Review of annual report by the Money 

Laundering Reporting Officer

•  Fraud controls
•  Financial crime training

Data protection
•  Review of annual report by the Data 

Protection Officer

ICARA
•  Review of process and timetable

Regulatory items 
•  Review of Consumer Duty progress

Executive performance and risk taking
•  CRO mid-year report

Risk reporting
•  Review of the CRO report
•  Review of KRIs linked to risk appetite 

categories and PR&U

•  Review of conduct risk reporting
•  Review of information security reporting
•  Review of financial crime reporting

Client money and assets
•  Review of the client money and assets 

report

ICARA
•  Review of process and annual summary of 

liquidity management

Regulatory items 
•  Review of risk sections in half-year report
•  Review of Consumer Duty progress
•  Transfers out project update
•  Regulatory horizon scanning

July

ICARA
•  Review and challenge of material harms, 

liquidity and stress testing

Risk reporting
•  Review of the CRO report
•  Review of KRIs linked to risk appetite 

Regulatory items 
•  Review of Consumer Duty progress
•  Senior Managers Regime responsibilities 

categories and PR&U

training 

September

Risk management framework
•  Review and approval of the annual risk and 

Combined assurance model 
•  Review of assurance (including control 

ICARA
•  Review and approval of material harms, 

compliance plan 

effectiveness review)

liquidity and stress testing

Operational resilience
•  Disaster recovery deep dive

Risk reporting
•  Review of the CRO report
•  Review of KRIs linked to risk appetite 

categories and PR&U

•  Review of Consumer Duty Evidential MI
•  Review of information security reporting
•  Review of financial crime reporting

Client money and assets
•  Review of the client money and assets 

report

ESG and TCFD
•  Review of climate scenario analysis

Financial crime
•  Review of fraud controls

Regulatory items 
•  Review of risk sections in annual report
•  Transfers out project update
•  Regulatory horizon scanning

Executive performance and risk taking
•  CRO pre-performance year end report

Committee evaluation
•  Annual Committee evaluation

98 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 99

Strategic report

Governance

Financial statements

Other information

Executive performance and risk taking 
The Committee reviews any relevant events where material 
failures or poor performance contributed to, or failed to prevent, 
the crystallisation of risk. Any such matters are referred to the 
Remuneration Committee for consideration of adjustment to 
annual bonus awards, where appropriate. No incidents and issues 
arose in the year due to disregard of risk management practices, 
misconduct or excessive risk taking. 

Committee evaluation 
The Committee conducted its own annual effectiveness review in 
September 2023, which confirmed the Committee is operating 
effectively.

Risk & Compliance Committee priorities  
for 2023/24
The Committee will continue to focus on any emerging risks that 
may materialise. A key area of focus over the next financial year is 
likely to be monitoring the embedding of the Consumer Duty as 
well as reviewing improvements to the Group’s fraud controls.

Signed on behalf of the Risk & Compliance Committee:

Simon Turner 
Chair of the Risk & Compliance Committee

6 December 2023

Risk & Compliance Committee report 

Key areas of focus
Regulatory items
The Committee has reviewed key regulatory initiatives, with the 
main focus this year being the Group’s implementation of the 
Consumer Duty requirements. The Committee reviewed the 
changes across the four key Consumer Duty outcomes, including 
product proposition reviews and assessments of value in order to 
ensure that products performed as expected, provided value and 
generated good outcomes for customers. The Committee has 
also reviewed the revised Consumer Duty Evidential Management 
Information. The Committee also receives regulatory horizon 
scanning and exercises oversight of other key regulatory initiatives, 
such as the Group’s progress on reducing transfer out times. 

Risk management framework 
The Chief Risk Officer (CRO) provided her annual assessment of 
Risk and Compliance functions in September 2023 and confirmed 
good progress had been made with the delivery of both the  
Risk and Compliance plans over the previous financial year. The 
Committee approved the annual Risk and Compliance plans in 
September 2023. The Committee conducted its annual review of 
the Group Risk Management Policy in May 2023 and approved the 
Policy with minor amendments.

The risk appetite categories and the PR&U are reviewed annually 
after the Board strategy and budget have been approved and the 
appropriate KRIs and tolerances are then set. The associated KRIs 
and tolerances are monitored at each Committee meeting. 

Risk reporting
Risk reporting is included in the Group’s Quarterly CRO report. 
This includes details of underlying KRIs mapped to the risk 
appetite categories and the PR&U, a summary of all the Group’s 
risks and controls, breaches, risk events and emerging risks. 

Risk assessment
The Committee periodically receives topical risk assessments 
for review. In FY23 these have included a risk assessment on the 
impact of the cost-of-living pressures and the potential impacts 
on the Group’s customers. The Committee has also reviewed a 
risk assessment on the risks arising from the collapse of the  
Silicon Valley Bank (SVB).

Combined Assurance Model 
The purpose of the Combined Assurance Model (CAM) is to 
monitor the consistency of approach, completeness of coverage 
and co-ordination of activities of the Risk, Compliance and 
Internal Audit functions. All of the Group’s risks and controls are 
recorded in the Group’s risk register. Each business area is 
responsible for performing a Risk and Control Self-Assessment 
(RCSA), reviewing this assessment on an ongoing basis and 
providing an annual RCSA attestation. Depending on this 
assessment, the business area will determine whether action is 
required to improve the controls to ensure the relevant risk is 
brought back or remains within appetite. The second (Risk and 
Compliance) and third (Internal Audit) lines of defence then 
co-ordinate their assurance activities across the key areas of risk 
across the Group. The assurance output has been reviewed by the 
Committee, in conjunction with the Audit Committee, over the 
course of the financial year. The annual risk and compliance plans 
are reviewed and approved taking into consideration the findings 
from the CAM. 

Operational resilience
The Group has tracked initiatives to further improve the Group’s 
operational resilience, including improving the Group’s disaster 
recovery capabilities. The Committee received annual training that 
was supplemented by external insight. In respect of key cyber 
threats, the Committee reviewed information from internal subject 
matter experts on the strength of corresponding key controls.  
The Committee also sought assurance and cyber security threat 
testing from third-party cyber security companies to ensure  
the Group’s cyber defences are working appropriately. 

Whistleblowing
The Group promotes a culture of openness with its employees 
and where there are concerns, encourages them to utilise the 
various means available to speak up. The Group recognises that 
employees may not feel comfortable reporting their concerns 
through an internal channel and therefore provides access to an 
external whistleblowing service. A formal whistleblowing policy is 
in place which is reviewed annually by the Committee alongside 
the annual whistleblowing report for consideration.

The Chair of the Committee has been appointed as the 
whistleblowing champion and will be responsible for the 
overseeing the integrity and effectiveness of the regime.

Client money and assets 
The Committee reviews a quarterly client money and assets 
(CASS) report, which details the effectiveness of systems and 
controls for CASS and progress on the ongoing initiatives to 
automate and improve the Group’s CASS processes. 

ESG and TCFD
The Committee has reviewed the Group’s material climate-related 
risks and opportunities and climate-related scenario analysis.

Financial crime
The Committee received and reviewed its annual report from the 
Money Laundering Reporting Officer (MLRO) in March 2023 which 
confirmed the Group’s anti-money laundering and fraud controls 
are adequate. The Group is devoting additional resource to further 
improve its fraud control environment. The Committee monitors 
the effectiveness of the Group’s anti-money laundering and fraud 
systems as part of its quarterly risk reporting. 

Data protection
The Committee received and reviewed the annual report from the 
Data Protection Officer (DPO) in March 2023. A Data Forum is in 
place to oversee the ongoing maturity of the data protection and 
privacy framework. 

ICARA
The Group has conducted ICARA scenario workshops with  
subject matter experts (SMEs) from across the Group to assess the 
material harms that the Group and its customers may be exposed 
to. Non-Executive Director meetings have been held with SMEs  
to assist in the review and challenge process. The Committee 
convened in July to review and challenge the output, with the 
revised output being subject to further review and challenge by 
the Committee in September. The Committee has also reviewed 
stress testing, recovery planning and wind-down planning 
assessments. 

100 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 101

Directors’ Remuneration report
Annual statement by the Chair of the Remuneration Committee

Margaret Hassall
Chair of the Remuneration Committee

Committee attendance
The Committee meets at least twice a year and may meet  
at other times as agreed by the Chair or at the request of 
another member of the Committee. 

Member

Position

Margaret Hassall

Committee Chair

Fiona Clutterbuck1 Non-Executive Director 

(Chair from May 2023)

Eamonn Flanagan Non-Executive Director

Simon Turner

Non-Executive Director

Eligible / attended 
meetings
(including ad hoc 
meetings)

5/5

3/3

5/5

5/5

1.  Fiona Clutterbuck was appointed to the Committee on 1 May 2023.

The Company Secretary is Secretary to the Committee. The 
Chief Executive Officer, Chief Financial Officer, HR Director 
and our external advisers, Deloitte, are also routinely invited to 
attend Committee meetings. No Director was present during 
the meeting where their own remuneration was discussed.

Dear shareholder
On behalf of the Board, I am pleased to present the Directors’ 
Remuneration report for the year ended 30 September 2023.

This report includes a summary of the current Directors’ 
Remuneration Policy approved at the 2023 AGM, details of the 
approach to the implementation of that Policy for the 2024 
financial year and the Annual Report on Remuneration, detailing 
the amounts earned in respect of the 2023 financial year.

Remuneration Policy
Our current Directors’ Remuneration Policy was approved at the 
2023 AGM with over 98% of votes in favour. A summary of this can 
be found on page 121.

The Policy is based on the following principles:

Alignment with 
our culture and 
growth strategy

Supporting 
talent attraction 
and retention

Simple and 
transparent

•  Aligned with our purpose, principles and 

strategy, promoting our culture and 
long-term sustainable value creation. 
•  Executives and wider workforce to share 
the growth in value of the Company 
through equity participation. 

•  Market-competitive base salaries and 
benefits which reflect the size and 
complexity of the business and the calibre 
and experience of individuals in each role.

•  To recognise and reward strong 

performance and individual contribution, 
with an appropriate proportion of 
package linked to financial and  
non-financial performance.

•  Approach to reward that is well understood.
•  A single, Executive Incentive Plan (EIP) for 
Executive Directors and the Executive 
Committee which is designed to promote 
long-term, sustainable value creation.

Good 
governance 
and risk 
management

•  Following good corporative governance 

and regulatory requirements.

•  In line with the Company’s risk appetite 

and risk management framework.

Since our IPO in December 2018, we have operated a single 
incentive plan for executives, the EIP, which is still considered 
appropriate based on the nature of our business model where a 
high proportion of operating profit is converted into cash in the 
year that it is generated.

The performance measures set for the EIP awards are based on a 
balanced scorecard of financial and non-financial measures linked 
to the KPIs and strategy of the business, with the primary focus 
being on the drivers of long-term value, such as growth in (AUA) 
and customer retention rates. 

Performance is assessed over a single financial period but with the 
deferral of the vesting of a significant proportion of the awards 
(60% in the case of Executive Directors). The balanced scorecard 
and deferred awards promote and reward long-term sustainable 
Group performance. The intrinsic nature of the metrics included  
in the balanced scorecard promotes behaviours supportive  
of long-term goals and a sustainable, successful business. 
Furthermore, deferred awards are also subject to a robust 
performance underpin which is linked to the underlying 
performance of the Group, risk management, conduct and 
compliance which is assessed over the three-year deferral period. 

Under the EIP no cash bonuses are paid. Instead, both annual and 
deferred awards are delivered in shares, thus aligning shareholder 
and Director interests. EIP awards are granted at the start of the 
financial year, with the number of shares granted based on the 
share price at the date of grant. This means that Executives are 
exposed to the impact of any movement in the share price over 
the performance period, upwards or downwards. 

Strategic report

Governance

Financial statements

Other information

We consider that this exposure, together with our clear and robust 
framework for setting targets and for measuring and assessing 
performance objectively, ensures we reward executives 
appropriately for both their own contribution and the 
performance of the Group. The Committee retains the discretion 
to override mechanical assessment ratings if they consider them 
to have resulted in inappropriate award outcomes and has,  
on occasion, exercised such discretion. When exercising its 
discretion, the Committee takes into account a report from  
the Chief Risk Officer on whether it has been identified that  
any undue risk has been taken to achieve objectives. 

The performance graph and historical Chief Executive Officer 
(CEO) remuneration outcomes on page 119 demonstrate that  
the EIP has been successful in rewarding long-term sustainable 
Company performance. 

Board and senior management 
remuneration for the year ending  
30 September 2024 (FY24)
As set out in last year’s Annual Report, our Board and executive 
pay positioning is well below the market average, whilst our 
business has grown significantly in both size and complexity since 
our IPO in 2018. Our pay positioning has become increasingly 
challenging in recent years when recruiting at both Board and 
Executive Committee level. 

One of AJ Bell’s top priorities is to attract and retain talent in key 
areas of the business to ensure that we can continue to grow 
successfully in a highly competitive market. As described last  
year, to address this issue we proposed moving the executive 
remuneration packages to a more competitive level in a balanced 
and prudent way, consistent with our reward principles. As a result, 
when determining appropriate Board and executive remuneration 
packages for FY24, we considered a number of factors, including 
the performance of individuals in their role, changes to the scope 
of the roles, business performance and the pay review for the 
wider workforce alongside the competitiveness of our packages 
against the market. Details of the key changes made are shown 
below, which took effect from the start of our new financial year 
on 1 October 2023.

Chief Financial Officer (CFO) base pay
•  Peter Birch joined the business on 1 July 2022, bringing with 
him extensive knowledge of the UK financial services sector 
including the investment platform market. His base salary on 
appointment was £310,000. This figure was agreed by the 
Committee in November 2021 (Peter’s appointment was 
announced on 2 December 2021) when the CFO recruitment 
process had highlighted that the previous CFO package was 
insufficient to attract the desired quality of candidate for  
the role. 

•  Peter Birch did not receive a base salary increase for FY23. 

Between November 2021 when Peter’s base salary level was 
agreed and September 2023, cumulative UK CPI inflation was 
20.1%, therefore the base salary level set on appointment had 
fallen significantly in real terms.

•  Peter’s base salary for FY24 has been increased from £310,000 
to £385,000 (up 24%), which still positions the CFO pay around 
the lower quartile compared with FTSE 250 financial service 
companies (excluding banks).

•  This increase reflects both the inflationary environment since 

the announcement of Peter’s appointment, as well as his strong 
personal performance and contribution to the business since 
joining AJ Bell. Furthermore, it recognises the increased scope 
and responsibilities of his role, having assumed responsibility for 
our Treasury function during FY23 and our HR function with 
effect from January FY24.

•  Due to the level of increase being >20%, consideration was 

given by the Committee to taking a phased approach over two 
or more years. However, it was agreed that this base fee more 
accurately reflects the current responsibilities of the role and 
Peter’s strong performance. It was also acknowledged that a 
phased approach may present a retention risk and would not 
sufficiently address the below market base salary positioning.

•  The FY24 increase in base for the CFO reflects a more 

appropriate pay level relative to that of a CFO in a regulated 
FTSE 250 financial services business and also compared to 
publicly listed direct competitors of AJ Bell.

•  The Committee also considered consistency of approach with 

individuals below Board. The level of increase proposed is 
within the range proposed for other high performing  
employees who will receive an increase above the standard. 

CEO and Chief Operating Officer (COO) base pay
To reflect strong performance in role, the committee approved a 
5% increase for the CEO and COO. Whilst this is below the average 
base pay increase for the wider workforce, which is just under 6%, 
the Committee felt this was appropriate when considering overall 
executive remuneration.

Maximum Executive Incentive Plan (EIP) 
opportunities for FY24
Our current Remuneration Policy, approved at the January  
2023 AGM, introduced changes to executives’ variable reward 
opportunity, with a higher award opportunity introduced 
alongside more stretching performance targets. Given the 
continued strong performance of the business, the increased 
maximum incentive opportunity of 270% of the salary for the CEO 
and 250% of salary for the CFO and COO will apply for FY24. The 
on-target vesting will reduce from 67% to 50% of maximum from 
FY24 which broadly maintains the current on-target value of the 
annual and deferred award as a percentage of salary.

Consistent with the commitment made last year, the Committee 
has reviewed the FY24 performance measures (taking into account 
market conditions) with a focus on setting targets for the 
executives which are sufficiently stretching in light of the  
changes made to the EIP maximum award opportunity. 

Impact on total remuneration
The Committee has also reflected on the impact of the above 
increases on the value of total remuneration packages. Compared 
to FTSE 250 financial services business (excluding banks) the total 
remuneration for each of our Executive Directors will continue  
to be positioned at or below lower quartile. The Committee 
therefore intends to keep this under review in future years so that 
our remuneration packages remain appropriate to help us retain 
and attract the calibre and experience of individuals needed to 
deliver the Group’s growth ambitions. 

The Committee believes that the above changes are consistent 
with our aim to reward appropriately for strong long-term 
performance and are, therefore, in the best interest of the 
Company’s shareholders. 

102 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 103

Directors’ Remuneration report
Annual statement by the Chair of the Remuneration Committee

EIP outcomes for FY23
During a year in which macroeconomic uncertainty impacted 
market values and investor confidence, our dual-channel business 
model and diversified revenue streams have combined to enable 
us to deliver another year of sustainable growth. We achieved a 
record set of financial results with revenue increasing by 33% to 
£218.2 million, and PBT up to £87.7 million, representing a 50% 
year-on-year growth rate. Furthermore, these results have been 
delivered through organic growth in customer numbers and 
strong underlying AUA inflows through our platform propositions. 

Pay progression, to bring people closer to or at the median, is an 
area of focus for the business and we continue to monitor levels 
of pay against market data, particularly in light of increasing 
competition in the local recruitment market. The average salary 
increase for FY24 was just under 6%, with enhanced increases for 
approximately 17% of staff, where their pay may have fallen below 
appropriate levels or in recognition of high performance. An 
additional 1% employer pension contribution uplift has also been 
awarded to all staff in FY24, as agreed in last year’s benefits review. 
All staff will also be eligible to receive their annual free share 
award of up to £2,000 based on strong company performance.

The level of the stretching performance measures set for the 
Executive Directors’ in FY23 have resulted in EIP outcomes being 
below target, primarily due to high expectations in relation to net 
new customer numbers and net new AUA inflows. 

In considering the extent to which the Executive Directors’ EIP 
awards vested, the Committee assessed performance against the 
targets set alongside the findings of the CRO risk report, in which 
no adverse findings were reported. They also considered relevant 
external market conditions and the quality of earnings delivered. 

The Committee discussed whether there should be any downward 
discretion applied to the outcomes due to the increase in revenue 
per £AUA, driven by the increase in base rates experienced over 
the period, resulting in a significantly higher gross rate earned on 
customer cash. The Committee noted that throughout the year  
AJ Bell paid customers a competitive rate of interest on cash, with 
amounts paid away determined through a defined governance 
approach. This approach included consideration of the total cost 
to customers and benchmarking against industry comparators. 
Further, the higher inflationary and interest rate environment had 
an adverse impact on other revenue streams such as recurring ad 
valorem fees and transactional income. The Committee also 
noted that in prior years where interest rates have fallen, no 
upward adjustments have been made to the EIP outcomes.  
As a consequence, it was determined that no adjustment  
should be made.

Based on the Committee’s assessment, Michael Summersgill’s 
awards as CEO vested at 59%, Peter Birch’s as CFO at 60% and 
Roger Stott’s as COO at 63% of maximum. The Committee did 
apply any discretion to the formulaic outcomes. Further details  
of the outcomes can be found on pages 114 to 117 of the  
Annual Report on Remuneration.

The Committee is satisfied that our Executive Directors have 
continued to deliver tangible and substantial benefits for the 
business and our shareholders, and have delivered strong 
performance against stretching targets, as our results attest. 

Alignment with wider workforce 
Pay and benefits
The Committee reviews information on wider workforce 
remuneration, provided by the Human Resources Team,  
which oversees the annual pay review and performance review 
process. Executive remuneration and other employees’ salaries 
are reviewed following the same process and include both fixed 
and performance-related elements. This process includes 
benchmarking against similar financial services organisations and 
considers factors such as local recruitment conditions. During the 
year 98% of the wider workforce below Board and Executive 
Committee level received a bonus award. 

Alongside the annual free share award, we operate a BAYE scheme 
for all staff who can buy shares in the company out of pre-income 
tax and National Insurance pay, within HMRC approved limits. 
During the year approximately 30% of our workforce actively 
participated in the plan.

Our share schemes hold significant value for our staff and support 
our reward principle by enabling everyone to share in the growth 
in value of the Company through equity participation; helping to 
aid staff retention and to align the interests of our wider workforce 
with those of our shareholders.

Employee Voice Forum (EVF)
During the year, our new Chair, Fiona Clutterbuck, was nominated 
as our Employee Engagement Director with effect from May 2023. 
The EVF met throughout the year to discuss several topics 
including career progression and executive pay. As part of the 
discussions around executive pay, information was shared with the 
forum on how executives are rewarded through the EIP and how 
decisions made around executive pay are aligned with wider 
workforce pay considerations.

We also surveyed staff this year through the Best Companies 
engagement survey which provided valuable feedback on key 
areas such as leadership, development opportunities, wellbeing, 
and pay and benefits. Feedback provided through the survey was 
anonymous, encouraging staff to give their honest views and 
feedback, which were taken into consideration as part of our 
annual pay and benefits reviews.

Gender pay
Our latest gender pay data published in 2023 reflects the position 
as at April 2022. This showed an improvement in our mean figure 
compared to the previous year and our difference in median pay 
remains one of the lowest in the investment platform sector, 
reflecting the progress we are making to improve diversity through 
our talent pipeline and in our senior management appointments. 
This is evidenced in the senior management recruitment we have 
conducted this year, which has led to an increase in both female 
and ethnic representation on the Executive Committee. The 
recent appointment of Fiona Fry, as an independent NED with 
effect from 7 December 2023, further improves diversity at Board 
level. Her appointment and our commitment to improving 
diversity is discussed further in the Nomination Committee report 
on pages 90 and 91. 

The Group’s gender pay gap report can be found at ajbell.co.uk. 

Strategic report

Governance

Financial statements

Other information

CEO pay ratio 
The median ratio for the CEO’s salary and total remuneration 
compared to our employees was 17:1 and 28:1 respectively and 
further details can be found on page 120 of the Annual Report  
on Remuneration. This is a reduction from last year’s figures.  
A significant proportion of the CEO’s pay is in the form of variable 
pay through the EIP. As a result, the CEO pay will vary year-on-
year based on Company and share price performance, as will  
the CEO to all-employee pay ratio. 

Looking forward to FY24
Base salaries
The average base salary increase for the wider workforce for FY24 
was just under 6%. As outlined above, in addition to the annual pay 
review process, we also increased employer pension contributions 
by 1% and again made an annual free share award of up to £2,000 
to all eligible staff. 

A summary of the base pay awards for our Executive Directors is 
set out below:

Executive

Michael Summersgill

Peter Birch

Roger Stott

Title

CEO

CFO

COO

Base salary 
effective 
1 Oct 2023

£525,000

£385,000

£306,075

% 
Change

5%

24%

5%

The increase in base salary for all Executive Directors still positions 
their pay around the lower quartile benchmark.

Pension: Pension/cash in lieu of pension may be provided for 
Executive Directors up to the rate available to the wider  
workforce (6%).

EIP target and maximum award opportunities: 

Chair and Non-Executive Directors 
In determining the appropriate fees for NEDs for FY24, 
consideration was given to our ongoing recruitment activity and 
our ability to attract the right calibre of candidate. As stated in last 
year’s Annual Report, it was our intention to conduct a review on 
Chair and NED fees having experienced difficulties in attracting 
candidates based on fee levels at the time and this review took 
place alongside the review undertaken for the executives. Our 
Chair and NED base fees were below the lower quartile 
benchmark and feedback from separate external recruitment 
consultancy firms indicated that this level would restrict our ability 
to attract the best people. Consequently, it was acknowledged 
that a base fee increase above that awarded to the wider 
workforce would be required to maintain the strength of the 
Board. 

Our new Chair, Fiona Clutterbuck, joined the company on 1 May 
2023. Fiona’s annual fee of £225,000 reflects the significant 
knowledge and relevant experience that she brings to the role.

Under delegated authority from the Board, the Executive Directors 
and the Chair reviewed fees for the other NEDs taking into 
account the increased scope of their roles, responsibilities and 
time commitments in addition to feedback received from the 
market as part of active NED recruitment and succession planning.

The base fee agreed for FY24 is £60,000 (representing a 13% 
increase from £53,000), which brings the fee in line with the lower 
quartile of the market compared to FTSE 250 financial service 
companies (excluding banks). For additional committee chair and 
SID fees, the following increases were applied for FY24. 
Historically, additional chair fees had been set at the same level 
regardless of which committee was being chaired. For FY24, the 
additional fees reflect the differences in responsibilities as shown 
in the table below:

Executive

Michael Summersgill (CEO)

Peter Birch (CFO)

Roger Stott (COO)

FY24 EIP (% of base pay)

Role

Target

135%

125%

125%

Maximum

Risk Committee Chair

270%

250%

250%

Audit Committee Chair

Remuneration Committee Chair

Senior Independent Director

FY23 
Additional 
Fees

£10,000

£10,000

£10,000

£10,000

FY24 
Additional 
Fees

£25,000

£20,000

£17,500

£12,500

Both the annual and deferred awards will be assessed against a 
balanced scorecard of financial and non-financial measures, 
linked to the KPIs and strategy of the business, over the financial 
year ending 30 September 2024 as set out below:

Financial
(35% weighting)

Growth and non-financial
(40% weighting)

Strategic initiatives
(25% weighting)

Revenue

AUA inflows

Including but not limited to: 

PBT

Customer retention

Consumer Duty embedment

Shareholder views
The Committee is grateful to shareholders for their high level of 
support for our Directors’ Remuneration report over the past three 
years which reflect our responsible, considered approach  
to executive pay. I would also like to thank shareholders and 
investor bodies for their constructive input and engagement in 
relation to the changes we have made for FY24 and for the 
positive feedback received. 

PBT margin Customer experience

Projects delivery

Staff engagement

For FY24, PBT margin has replaced diluted EPS as one of our 
financial measures, which is more aligned with our focus on 
operational gearing. 

The % weighting for strategic initiatives has also increased  
from the previous year to reflect the importance placed on  
key deliverables this year.

We believe that the current Policy operated as intended and 
consider that the remuneration received by the Executive 
Directors in respect of the 2023 financial year was appropriate, 
taking into account Group and personal performance, and the 
experience of shareholders and employees. I welcome feedback 
at any point in time from our entire shareholder base regarding 
our Policy and its application, and I hope that we will earn your 
support at the forthcoming AGM.

Yours sincerely 

Margaret Hassall
Chair of the Remuneration Committee

6 December 2023

104 AJ Bell plc  Annual Report and Financial Statements 2023

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Directors’ Remuneration report
Directors’ Remuneration Policy (Summary)

Our Policy was put to shareholders for approval at the AGM on 8 February 2023, details of which are provided on page 121 of this report. 
A summary of the Policy is included on the following pages; the full Policy document is contained in the 2022 Annual Report, which can 
be found at ajbell.co.uk/group/investor-relations.

Alignment with the UK Corporate Governance Code
In determining our Remuneration Policy the Committee addressed the following six principles, as set out in the UK Corporate 
Governance Code:

Clarity

•  The Remuneration Policy has been designed with a clear and robust framework for setting targets and for 

measuring and assessing performance objectively, aligned to our business model/cycle, to ensure we reward 
executives appropriately for both their own contribution and the performance of the Group. 

•  Our Policy clearly aligns the interests of the Executive Directors, senior management and employees with those  

of shareholders and wider stakeholders, as well as our purpose, guiding principles and strategy.

Simplicity

•  We operate a single incentive plan – the EIP, which is designed to promote and reward long-term sustainable 

Group performance.

Risk

•  Our approach aims to ensure that remuneration and incentives adhere to the principles of good corporate 

governance and the FCA Remuneration Code, and support good risk management practice.

•  Malus and clawback provisions apply to executive rewards. Deferred awards are also subject to a performance 

underpin which is linked to the underlying performance of the Group, risk management, conduct and compliance 
over the three-year deferral period.

•  The Committee retains discretion to override mechanical assessment ratings to take account of any concerns over 

risk management.

Predictability

•  All executives are set clear financial and non-financial targets at the start of the year with minimum, target and 

maximum thresholds set as shown in our remuneration report. 

•  All EIP awards are delivered in shares with awards granted at the start of the financial year based on the share price 

at the date of grant.

Proportionality

•  Executives are assessed against financial and non-financial objectives, which are based on long-term sustainable 

performance. 

•  The Committee retains the discretion to override mechanical assessment ratings, if they consider them to have 

resulted in inappropriate award outcomes.

Alignment  
to culture

•  50% of executive awards are based on non-financial performance objectives aligned with our purpose, principles 

and strategy, including those specifically related to our culture such as staff engagement.

Strategic report

Governance

Financial statements

Other information

Policy for Executive Directors

Purpose and link  
to strategy

Operation

Maximum opportunity

Performance measures

Component

Base salary

Core element of fixed 
remuneration 
reflecting the 
individual’s role and 
experience.

The Committee ordinarily reviews 
base salaries annually taking into 
account a number of factors 
including (but not limited to) the  
value of the individual to the business, 
the scope of their role, their skills, 
experience and performance.

The Committee also takes into 
consideration:

•  pay and conditions of the 
workforce generally; and

•  Group profitability and prevailing 

economic conditions.

While no performance 
conditions apply to fixed 
remuneration,  
an individual’s performance 
in role is taken into account 
in determining any salary 
increase.

Not applicable.

Not applicable.

Whilst the Committee does not 
set a maximum permissible base 
salary, it does have regard to 
relevant comparators in 
approving salary levels. Increases 
will not normally exceed the 
range of salary increases 
awarded (in percentage of salary 
terms) to other employees of the 
Group. However, higher 
increases may be awarded in 
appropriate circumstances,  
such as:

•  on promotion or in the event 
of an increase in scope of the 
individual’s role or 
responsibilities;

•  where an individual has been 
appointed to the Board at a 
lower than typical market 
salary to allow for growth in 
the role, in which case larger 
increases may be awarded to 
move salary positioning to a 
typical market level as the 
individual gains experience;

•  change in size and/or 

complexity of the Group; and/
or

•  significant market movement.

Increases may be implemented 
over such time period as the 
Committee deems appropriate.

The Committee has not set  
a maximum on the level of 
benefits Executive Directors may 
receive. The value is set at a level 
which the Committee considers 
to be appropriate taking into 
account the nature and location 
of the role and individual 
circumstances.

The maximum value of any 
employer pension contributions 
(or cash in lieu of a pension 
contribution) for Executive 
Directors will be aligned to the 
rate available to the majority of 
the wider workforce.

In addition, Executive Directors 
may be permitted to sacrifice 
other elements of remuneration 
and receive an equivalent 
contribution to a pension 
scheme.

Benefits

To provide fixed 
remuneration on a 
market-competitive 
basis to enable the 
retention of 
executives to deliver 
the Company’s 
strategy.

Benefits include medical cover for the 
Executive Director and their spouse 
and dependent children and life 
assurance scheme.

Other benefits may be provided based 
on individual circumstances, which 
may include company car or 
allowance, relocation costs or 
allowances, travel and 
accommodation expenses.

Reimbursed expenses may include a 
gross-up to reflect any tax or social 
security due in respect of the 
reimbursement.

Retirement 
benefits

To provide a 
competitive means of 
saving to deliver 
appropriate income 
in retirement.

An Executive Director may receive a 
salary supplement in lieu of some or 
all of the contributions that would 
otherwise be made to a pension 
scheme.

Subject to any agreed salary  
sacrifice, the Company may make a 
contribution to a defined contribution 
scheme or a personal pension.

106 AJ Bell plc  Annual Report and Financial Statements 2023

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Directors’ Remuneration report
Directors’ Remuneration Policy (Summary)

Purpose and link  
to strategy

Operation

Maximum opportunity

Performance measures

Component

EIP

To reward 
achievement of the 
Group’s business 
plan, key 
performance 
indicators and the 
personal contribution 
of the Executive 
Directors.

Aligns the interests of 
Executive Directors 
with those of 
shareholders and 
rewards long-term 
stewardship of the 
Company.

Delivery in shares 
with a performance 
underpin and the 
ability to apply malus 
adjustments and 
clawback further 
supports longer-term 
alignment with 
shareholders’ 
interests. 

Performance measures 
include a range of financial 
and non-financial factors 
to encourage long-term 
value creation for 
shareholders.

Awards will be assessed 
against a combination of 
financial, non-financial/
strategic and individual 
measures, usually 
measured over a  
one-year period.

At least 50% of the EIP 
opportunity is based on 
financial and/or growth 
measures and/or a relative 
performance measure.

Vesting will be determined 
between 0% and 100% 
depending upon the 
Committee’s assessment  
of the extent to which the 
measure has been 
achieved.

For the 2023 financial year, 
there is no change to the 
on-target opportunity from 
the 2020 Policy. Up to 67% 
of the maximum award 
granted may vest at the 
end of the performance 
period for delivering 
appropriately stretching 
on-target performance.

For the 2024 financial year 
onwards, up to 50% of the 
maximum award granted 
may vest at the end of the 
performance period for 
delivering appropriately 
stretching on-target 
performance.

Deferred awards will be 
subject to performance 
underpins linked to the 
underlying performance  
of the Group, risk 
management, conduct  
and compliance over the 
deferral period. The 
underpin performance 
conditions applicable to  
a deferred award will be 
disclosed in the Directors’ 
Remuneration report.

Not subject to 
performance conditions in 
line with typical market 
practice.

The EIP is a combined annual and 
long-term incentive plan under which 
both annual awards and deferred 
awards may be granted, referred to 
together as ‘Awards’.

Awards may be granted in the form of 
conditional awards of shares or nil (or 
nominal) cost options.

Awards may be settled, in whole or in 
part, in cash or granted as a right to 
receive a cash amount calculated by 
reference to a number of notional 
shares, although, for Executive 
Directors, the Committee would  
only do so where the particular 
circumstances made this the 
appropriate course of action (for 
example where a regulatory reason 
prevented the delivery of shares). 

Following the end of the performance 
period, the Board will determine the 
extent to which the performance 
condition has been satisfied and 
whether it is appropriate to adjust  
the extent to which the Awards will  
be released to take account of the 
underlying performance of the 
Company and any other factors 
the Board considers relevant.

A deferred award will normally be 
released (so that the participant is 
entitled to acquire shares subject to it) 
following the end of a deferral period 
starting on the date on which the 
performance condition is assessed 
and ending in the fourth year after  
the start of the performance period.

Deferred awards will also be subject 
to a holding period which shall 
normally end in the fifth year after  
the start of the performance period. 

During the holding period, the 
participant may not normally deal 
with shares acquired pursuant to  
the award other than to satisfy a  
tax liability relating to the award or 
with the permission of the Board.

An annual award will normally be 
released (so that the participant is 
entitled to acquire shares subject to it) 
on the first dealing day following the 
assessment of the performance 
condition.

The Executive Directors may 
participate in all sections of the  
BAYE scheme, being the partnership 
and matching section and the free 
share section.

Any other all-employee share plan 
would be operated for Executive 
Directors in accordance with its rules 
and on the same basis as for other 
qualifying employees.

For the 2023 financial year, there 
is no change to the maximum 
opportunity from the 2020 
Policy. An Executive Director will 
not normally be granted Awards 
under the EIP in respect of this 
financial year over shares with a 
market value in excess of 200% 
of base salary. In exceptional 
circumstances this may be 
increased to 250% of base salary.

For the 2024 financial year 
onwards, an Executive Director 
would not normally be granted 
Awards under the EIP in respect 
of any financial year over shares 
with a market value in excess of 
270% of base salary. 

The market value of shares 
subject to an Award will normally 
be based on the five-day average 
share price immediately 
preceding the date of grant, 
unless the Committee 
determines otherwise. 

The number of shares subject to 
an annual award (i.e. not 
including the deferred award 
element) granted to an Executive 
Director in any financial year may 
not exceed 40% of the aggregate 
number of shares over which 
they are granted Awards in 
respect of that financial year.

The limits on participation under 
the BAYE scheme will be those 
set in accordance with the 
applicable tax legislation from 
time to time. 

The limit on participation and 
other relevant terms of any other 
all-employee share plan would 
be determined in accordance 
with the plan rules (and, where 
relevant, applicable legislation) 
and would be the same for the 
Executive Directors as for other 
relevant employees.

All-
employee 
share plans

The Buy As You Earn 
(BAYE) scheme 
creates staff 
alignment with the 
Group and provides a 
sense of ownership. 
Executive Directors 
may participate in the 
BAYE scheme and/or 
in any such other 
all-employee share 
plan as may be 
introduced from  
time to time.

Strategic report

Governance

Financial statements

Other information

Dividend equivalents
For deferred awards granted in respect of the 2024 financial year 
onwards, additional shares may be delivered in respect of shares 
subject to deferred awards to reflect the value of dividends paid 
during the deferral period. This payment may assume that 
dividends had been reinvested in shares on a cumulative basis. 

Recovery provisions (malus and clawback)
Malus and clawback provisions may be applied in the event of:

•  participation in or responsibility for conduct resulting in 

significant loss to a Group company;

•  failure to meet appropriate standards of fairness and propriety 
including fraud, material dishonesty or material wrongdoing;

•  bringing the Company into material disrepute; 

•  breaches of the employment contract that give potentially fair 

reason for dismissal;

•  discovery of an event, post-cessation of employment, that 

would have prevented the release or grant of an award had the 
Company been aware of the event;

•  error in determining an award or assessing the performance 

condition;

•  material misstatement in financial information that was taken 
into account when determining an award or assessing the 
performance condition; and

•  material failure of risk management.

In the case of annual awards, malus and clawback provisions may be 
applied up to the fourth anniversary of the end of the performance 
period and in the case of deferred awards up to the end of the 
holding period. If the relevant award has been released or exercised, 
the clawed back amount may be recovered from the recipient.

Explanation of performance metrics
Performance is measured against a balanced scorecard to support 
the Company’s strategy.

The targets are set by reference to long-term strategic objectives. 

Deferred awards are subject to performance underpins that are 
designed to protect shareholder value and which are aligned to 
appropriate long-term behaviours including risk management, 
conduct and compliance. The Committee will consider the 
underlying performance of the Group over the deferral period 
(which may be on a relative and/or absolute basis). 

The Committee may vary or substitute any performance measure 
or underpin if an event occurs which causes it to determine that it 
would be appropriate to do so (including taking account of 
acquisitions or divestments, a change in strategy or a change in 
prevailing market conditions), provided that any such variation  
or substitution is fair and reasonable and (at the discretion of  
the Committee) the change would not make the measure less 
demanding than the original measure would have been but for the 
event in question. If the Committee were to make such a variation, 
an explanation would be given in the next Directors’ 
Remuneration report.

Operation of share plans
The Committee may amend the terms of awards and options 
under the Company’s share plans in accordance with the plan 
rules in the event of a variation of the Company’s share capital or  
a demerger, special dividend or other similar event or otherwise  
in accordance with the rules of those plans. The Committee  
may operate any such plan in accordance with its rules. 

Shareholding guidelines
To align the interests of the Executive Directors with those of 
shareholders, the Committee has adopted formal shareholding 
guidelines. Executive Directors are expected to retain all shares 
acquired through the EIP deferred awards (after sales to cover tax 
and any exercise price) until such time as their holding has a value 
equal to 350% of salary in the case of the CEO and 300% of salary 
in the case of other Executive Directors. Shares subject to EIP 
awards which have vested but have not been released (that is 
which are in a deferral period or a holding period) or which have 
been released but have not been exercised count towards the 
guidelines on a net of assumed tax basis.

The Committee has also adopted a formal post-cessation 
shareholding requirement. This requires that for 24 months 
following cessation, an Executive Director must retain such of 
their ‘relevant’ shares as have a value (as at cessation) equal to 
their shareholding guideline. If the Executive Director holds less 
than the required number of ‘relevant’ shares at any time they 
must retain the ‘relevant’ shares they hold. 

Shares which the Executive Director has purchased, or which were 
held at the date of admission to the London Stock Exchange are 
not ‘relevant’ shares for these purposes. The Committee retains 
the discretion to vary the post-cessation shareholder requirement 
in appropriate circumstances and will continue to review the 
requirement in light of developing market practice. 

Policy for Non-Executive Directors

Purpose and link  
to strategy

Operation

To provide fees within 
a market competitive 
range reflecting  
the individual, 
responsibilities of the 
role and the expected 
time commitment.

To reimburse where 
appropriate out-of-
pocket expenses 
which are relevant  
to the requirements  
of the role. 

The fees of the Chair are determined by the Committee 
and the fees of the Non-Executive Directors are 
determined by the Board.

Non-Executive Directors are not eligible to participate in 
any of the Company’s share schemes, incentive schemes 
or pension schemes.

Non-Executive Directors (including the Chair) may claim 
expenses in line with the Company’s expenses policy for 
out-of-pocket expenses incurred in the fulfilment of their 
responsibilities. Reimbursed expenses may include a 
gross-up to reflect any tax or social security due in 
respect of the reimbursement.

The Chair and Non-Executive Directors may also be eligible  
to receive benefits such as the use of secretarial support, 
assistance with the preparation of tax returns, or other benefits 
that may be appropriate in performance of their duties. 

Maximum opportunity

Fees are set taking into account the responsibilities of the 
role and expected time commitment.

Non-Executive Directors are paid a basic fee with 
additional fees paid for the chairing of Committees.  
An additional fee is also paid for the role of Senior 
Independent Director and may be paid for other 
responsibilities or time commitments.

Basic fees are subject to the aggregate limit set in 
accordance with the Company’s Articles of Association.

Where benefits are provided to Non-Executive Directors 
they will be provided at a level considered to be 
appropriate taking into account the individual 
circumstances.

108 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 109

Directors’ Remuneration report
Annual Report on Remuneration

We have presented the Annual Report on Remuneration (the 
‘Report’) to set out how the Policy of the Company has been 
applied in 2023 and how the Committee intends to apply the 
Policy going forward. An advisory shareholder resolution to 
approve this report will be proposed at the AGM. 

Reporting requirements
The Report reflects the reporting requirements on remuneration 
matters in accordance with the Companies Act 2006 and the 
Large and Medium-sized Companies and Groups (Accounts and 
Reports) Regulations 2008 (as amended). The Report also meets 
the UK Listing Authority’s Listing Rules and the Disclosure and 
Transparency Rules. The Report describes how the Board has 
complied with the provisions set out in the UK Corporate 
Governance Code 2018 relating to remuneration matters. 

Advice to the Committee
In relation to its consideration of Directors’ remuneration during 
the year, the Committee has received input from:

•  The Chief Executive Officer, Chief Financial Officer,  

HR Director and Company Secretary, although none were 
present when their own remuneration was being discussed; and

•  Deloitte LLP (Deloitte).

Deloitte is retained to provide independent and objective  
advice to the Committee as required. Deloitte is a member of  
the Remuneration Consultants Group and, as such, voluntarily 
operates under the Code of Conduct in relation to executive 
remuneration consulting in the UK. Deloitte has provided advice 
covering annual remuneration report and policy disclosures, 
market practice and corporate governance updates. Fees for 
providing remuneration advice to the Committee were £31,000 
for the year ended 30 September 2023. The Committee assesses 
from time to time whether this appointment remains appropriate 
or should be put out to tender and takes into account the 
Remuneration Consultants Group Code of Conduct when 
considering this. 

Main activities during the financial year
The Committee has an annual cycle of work to ensure that all responsibilities are met over a financial year. The Committee  
met five times during the year; the list below summarises the key items considered by the Committee during the year ended  
30 September 2023.

November

Assessment of remuneration performance
•  Review of financial and non-financial 

performance ratings (including progress 
against our ESG priorities)
•  Review of CRO risk report
•  Consideration of application  

of discretion

April

Wider workforce 
•  Update on FY22 wider workforce bonuses
•  Review of CSOP discretionary awards
•  Review of draft Senior Manager Incentive 

Governance
•  Update on shareholdings against 

guidelines

•  Market developments update

Plan (SMIP) rules

Directors’ Remuneration report
•  Review of FY22 Directors’  

Remuneration report

Assessment of remuneration performance
•  EIP interim performance assessment

Remuneration schemes
•  Update on share schemes

Remuneration Policy
•  General Remuneration Policy approval
•  Internal audit approach of General 

Remuneration Policy

Governance
•  Appointment of Remuneration Committee 

consultants 

•  Review of approach to Material Risk  

Takers regulation

July

Specific remuneration arrangements
•  Review of Board executive pay structure

September*

Assessment of remuneration 
performance
•  Update on FY23 financial and 
non-financial performance 
(including progress against 
our ESG priorities)
•  Review of proposed 
objectives for FY24

*Additional meeting held in September 2023.

Directors’ Remuneration report
•  Review of draft FY23 

Directors’ Remuneration 
Report

Remuneration Policy
•  Review internal audit results 
of General Remuneration 
Policy

Governance
•  Annual Committee evaluation
•  Annual review of Committee 

terms of reference

•  Annual review of Committee  

meeting cycle

For more information on the Committee’s Terms of Reference visit ajbell.co.uk

Strategic report

Governance

Financial statements

Other information

Committee evaluation 
As indicated within the Corporate Governance report, the Remuneration Committee assessed its own effectiveness during the year. 
This identified a small number of improvements which will be implemented during the forthcoming year. Overall, the Committee was 
satisfied that it continues to operate effectively. 

Implementation of the Remuneration Policy for 2022/23
The following table sets out total remuneration for each Director in respect of the year ending 30 September 2023. 

Total single figure remuneration (Audited)

Executive Director

Michael 
Summersgill

Roger Stott

Peter Birch
(From 1 July 2022)

Andy Bell
(Stepped down  
1 October 2022)

Non-Executive Directors

Fiona Clutterbuck
(From 1 May 2023)

Evelyn Bourke

Eamonn Flanagan

Margaret Hassall

Simon Turner

Les Platts
(Stepped down  
26 January 2022)
(Reappointed  
13 July 2023)

Helena Morrissey
(Stepped down  
30 April 2023)

Year

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

Executive Incentive Plan(c)
£ 000

Salary and

fees(a)

£000

Benefits(b)

£000 Annual award

Deferred 
award

Pension(d)
£000

Total 
remuneration
£000

Total fixed 
remuneration
£000

Total variable 
remuneration
£000

500

313

292

275

310

78

—

499

94

—

63

57

63

60

63

57

63

60

13

43

111

150

2

1

2

2

8

—

—

18

—

—

—

—

—

—

—

—

—

—

—

—

—

—

173

128

103

113

129

—

—

237

—

—

—

—

—

—

—

—

—

—

—

—

—

—

261

193

154

169

194

—

—

356

—

—

—

—

—

—

—

—

—

—

—

—

—

—

5

—

—

—

9

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

941

635

551

559

650

78

—

1,110

94

—

63

57

63

60

63

57

63

60

13

43

507

314

294

277

327

78

—

517

94

—

63

57

63

60

63

57

63

60

13

43

111

150

111

150

434

321

257

282

323

—

—

593

—

—

— 

—

—

—

—

—

—

—

—

—

—

—

110 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 111

Directors’ Remuneration report
Annual Report on Remuneration

The figures in the single figure tables on the previous page are derived from the following:

Non-Executive Directors receive fees reflecting the time commitment, demands and responsibilities of the role. Details of Chair and 
Non-Executive Directors’ fees are detailed below.

Strategic report

Governance

Financial statements

Other information

The amount of salary/fees earned in respect of the year. A salary sacrifice pension arrangement is operated by the 
Company. Directors’ salaries are shown gross of salary sacrifice pension contributions.

As at 1 October

Base fees

(a)  Salary  

and fees

(b) Benefits

The benefits received by the Executive Directors comprise:

•  amounts received for sacrificed annual leave; and

•  private medical insurance.

(c)  Executive 

Incentive Plan

Annual award for FY23: the value of the annual award earned in respect of the financial year is based on the share 
price at vesting of 276.8p. A description of performance against the measures which applied for the financial year 
is provided on pages 114 to 117.

Deferred award for FY23: the value of the deferred award earned in respect of the financial year is based on the 
share price at initial vesting of 276.8p. A description of performance against the measures which applied for the 
financial year is provided on pages 114 to 117. Note: a deferred award will normally be released following the end 
of a deferral period starting on the date on which the performance condition is assessed and ending in the fourth 
year after the start of the performance period.

The values in the single figure of remuneration table are calculated in accordance with the applicable regulations 
by reference to the share price at vesting. The values of the deferred awards are included in the FY23 table, 
notwithstanding that the values will not be released to the Directors until the end of the deferral period. 

EIP options are granted at the start of the performance period and therefore executives are exposed to the impact 
of any subsequent movement in the share price over the performance period. In the period between grant and 
vesting, the share price decreased from 361.0p to 276.8p and is therefore attributable to a c. 23% reduction in the 
award values.

The values for the FY22 annual and deferred awards were based on the share price at vesting of 354.8p.

(d) Pension

Contributions made by AJ Bell to a defined contribution scheme or personal pension, excluding any pension 
contributions made in respect of an individual under the Company’s salary sacrifice arrangement.

Fiona Clutterbuck

Evelyn Bourke

Eamonn Flanagan

Margaret Hassall

Simon Turner

Les Platts
(Stepped down 26 January 2022)
(Reappointed 13 July 2023)

Helena Morrissey
(Stepped down 30 April 2023)

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

£225,000

n/a

£60,000

£53,000

£60,000

£53,000

£60,000

£53,000

£60,000

£53,000

£60,000

n/a

n/a

£190,800

Additional 
fees

—

—

Total

£225,000

n/a

£12,500

£72,500

£10,000

£63,000

£20,000

£80,000

£10,000

£63,000

£17,500

£77,500

£10,000

£63,000

£25,000

£85,000

£10,000

£63,000

—

—

—

—

£60,000

n/a

n/a

£190,800

Executive Incentive Plan (EIP) (Audited)
For the financial year ended 30 September 2023, the maximum EIP awards granted to Michael Summersgill as CEO equated to 200%  
of base salary, and 187.5% of base salary for Roger Stott as COO and Peter Birch as CFO.

Base salary and fees
The Executive Directors’ base salaries with effect from 1 October 2023 are set out in the table below. The approach of the Committee  
in determining these salaries is discussed in the Annual statement by the Chair of the Remuneration Committee on page 105. 

Executive Director

Michael Summersgill

Maximum 
opportunity

On-target 
opportunity

Number 
of shares

200% of salary

133% of salary

107,039 Annual
160,559 Deferred

Face value 
at grant1

£399,000
£598,500

Michael Summersgill

Roger Stott

Peter Birch

Base salary as 
at 1 October 
2023

Base salary as 
at 1 October 
2022

£525,000

£500,000

£306,075

£291,500

£385,000

£310,000

% Change

5%

5%

24%

Roger Stott

187.5% of salary

125% of salary

58,650 Annual
87,975 Deferred

£218,625
£327,937

Peter Birch

187.5% of salary

125% of salary

77,966 Annual
116,948 Deferred

£290,627
£435,938

Performance 
period2

Financial year 
ended 
30 September 
2023

Financial 
year ended 
30 September 
2023

Financial 
year ended 
30 September 
2023

1.   For these purposes, the face value of the award is calculated by multiplying the number of shares over which the award was granted by 373p, the five-day average share price 
prior to grant date. Peter Birch joined the business on 1 July 2022 and received a pro-rated EIP award, to reflect the three months Peter was employed during FY22. This award 
was granted as part of the FY23 EIP award and was subject to the same performance targets as the FY23 EIP award.

2.   Each award was subject to performance conditions assessed over the financial year ended 30 September 2023 (as described on the following pages). Deferred awards are also 

subject to a performance underpin for a further three years (to 30 September 2026).

112 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 113

Strategic report

Governance

Financial statements

Other information

Directors’ Remuneration report
Annual Report on Remuneration

The EIP awards are made up of an annual award and deferred award (40% and 60% of the total number of shares respectively) both granted 
as nominal cost options. Both the annual and deferred awards are assessed against a balanced scorecard of financial and non-financial 
measures, linked to the KPIs and strategy of the business, over the financial year ending 30 September 2023 as set out below:

Our customers

Combined AJBIC/AJ Bell customer % retention rate

Threshold

85.2%

Target

94.7%

Stretch

100.0%

Actual

95.2%

Finance and Assurance Growth

Our customers

Our technology

Our people

Individual measures

Revenue
PBT
Diluted EPS

Weighting:
CEO: 35%
COO: 35%
CFO: 35% 

Total customers
Total AUA
Brand awareness

Customer  
retention rates

Weighting:
CEO: 25%
COO: 15%
CFO: 25% 

Weighting:
CEO: 15%
COO: 25%
CFO: 15% 

PBT margin

Staff engagement

Including, but not limited to 
Consumer Duty, culture, and 
progressing our ESG agenda

Weighting:
CEO: 5%
COO: 0%
CFO: 5% 

Weighting:
CEO: 5%
COO: 10%
CFO: 5% 

Weighting:
CEO: 15%
COO: 15%
CFO: 15%

Payout for performance between threshold and stretch is calculated on a stepped basis. The payout for each individual metric is 33%  
of maximum at threshold, 67% of maximum at on-target performance and 100% of maximum at stretch. In FY23, the Committee 
introduced an additional metric related to the individual strategic objectives, with resultant payout measured using a number of 
quantitative and qualitative indicators. The final payout is based on an assessment of each performance measure, taking into account 
outperformance above stretch. 

Finance and Assurance

Revenue 

Profit before tax

Diluted EPS

Threshold

Target

Stretch

Actual

£196.6m

£218.4m

£240.2m

£218.2m

£74.8m

14.68p

£83.1m

16.31p

£91.4m

17.94p

£87.7m

16.53p

Commentary on achievements 
Not withstanding a challenging external environment, revenue increased by 33% to £218.2 million in the year, delivering outcomes 
between threshold and target.

Commentary on achievements 
Our high-quality service provided to customers is evidenced by our 4.8-star Trustpilot score and a customer retention rate of 95.2%, 
outperforming target. 

Payout (as a % of the maximum):
CEO: 67%
COO: 60%
CFO: 67%

Our technology

Profit margin

Threshold

34.3%

Target

38.1%

Stretch

41.9%

Actual

40.2%

Commentary on achievements 
The Committee noted a strong financial performance driven by AJ Bell’s dual-channel business model and diversified revenue streams, 
resulting in profit margin outperforming target by 2.1ppts.

Payout (as a % of the maximum):
CEO: 67%
CFO: 67%

Our people

Driven by increased revenues and higher revenue margins, PBT and DEPS both outperformed the target, reflecting the record financial 
performance achieved in the year.

Star rating from Best Companies survey results

Target

3-star

Actual

3-star

Payout (as a % of the maximum):
CEO: 58%
COO: 58%
CFO: 58%

Growth

Total customers

Total AUA

Brand awareness

Threshold

Target

Stretch

Actual

476,534

529,482

582,430

491,402

£73.2bn

£81.3bn

£89.4bn

£76.1bn

34.7%

38.6%

42.4%

37.3%

Commentary on achievements 
Customer growth has been challenging due to external conditions. The outturn exceeded the threshold and, despite being lower than 
the challenging target level of performance, the Committee noted that customer numbers increased by 50,813 in the year driven by our 
platform propositions and dual-channel business model. 

Similarly, total AUA has increased by £6.9 billion due to a combination of inflows from new customers, existing customer inflows and 
favourable market movements. We have achieved robust AUA inflows in the year, with the increases of 10.0% total resulting in an outturn 
between threshold and target. 

Brand awareness represents the percentage of people who are aware of, or who have used the services of AJ Bell. This KPI is measured 
and assessed using the results of a survey conducted by a third party. The Committee noted that although good progress has been made 
in this area, actual results fell short of target by 1.3%. The brand awareness objective relates solely to the CEO.

Payout (as a % of the maximum):
CEO: 33%
COO: 33%
CFO: 33%

Commentary on achievements 
The staff engagement measure is based on a single target (that is either achieved or not), to achieve a 3-star Best Companies survey 
rating. This is the highest engagement level achievable in the survey and the Committee noted that a 100% payout would only be 
awarded in the case of exceptional performance, for example placing in the top 10 UK companies to work for. 

AJ Bell maintained a 3-star status in the Best Companies survey this year, meeting target. 

Payout (as a % of the maximum):
CEO: 67%
COO: 67%
CFO: 67%

Strategic objectives

Director

Objective

Michael 
Summersgill

Increase the pace of business change: The change management process has been refreshed and modernised and good 
progress has been made, with a successful closed beta launch of Touch and a number of other key proposition 
developments completed in the year.

Improve prompted and unprompted brand awareness: FY23 saw the commencement of our refreshed brand strategy 
with simplification of the D2C brand and launch of a new brand awareness campaign. The Committee notes that the 
new strategy is a significant advancement from prior years, and whilst the objectives that were set for the year have been 
achieved there is a need to continue building momentum through future years.

Implement Consumer Duty to a high standard and in line with regulatory deadlines: The Committee is satisfied with 
the quality and timeliness of the implementation, and notes that compliance was evidenced to the Board before the 
deadline of 31 July.

Refresh and embed succession planning: Worked closely with the Executive Committee to ensure robust succession 
plans are in place throughout the business, whilst being mindful of the FCA’s diversity requirements. The Committee 
acknowledges there is still more to be done to continue to drive greater diversity at both Board and Executive level.

Payout (as a % of the maximum):

 81%

114 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 115

Directors’ Remuneration report
Annual Report on Remuneration

Director

Objective

Roger Stott

Continue to enhance our operational resilience: Significant advances have been made in relation to the delivery of the 
Board-approved Operational Resilience roadmap in line with regulatory guidance, including appropriate sophistication 
of the Group’s disaster recovery capabilities.

Increase the pace of operational change: Good progress has been made on strengthening the operational change 
function, automating processes and making better use of data. The Committee notes that although progress has been 
made in this area, it acknowledges there is still more to be done, which has been agreed as part of a multi-year road-map.

Implement Consumer Duty to a high standard and in line with regulatory deadlines: The Committee is satisfied with 
the quality and timeliness of the implementation, and notes that compliance was evidenced to the Board before the 
deadline of 31 July.

Payout (as a % of the maximum):

Director

Objective

 95%

Peter Birch

Improve our long-term planning: Strong progress made in delivering enhancements to long-term strategic and 
financial planning which has enabled the Board to commit to multi-year investments in our propositions and operational 
efficiency.

Establish himself as the lead investor relations executive: The Committee is satisfied that good relationships have been 
developed with analysts and shareholders, resulting in positive engagement made during the year. Excellent feedback 
was also received from an externally-facilitated investor perception study, which provided the Board with detailed 
feedback on how the Company is viewed by investors.

Improve the scalability of the financial control environment to support future growth: Successful implementation  
of a new data warehouse in the year, which has strengthened our control environment and will support the continued 
growth of the business. Initial positive progress made in preparing for proposed controls attestation requirements in the 
Corporate Governance Code. Good progress has also been made with the implementation of our new finance system, 
which will be completed in FY24.

Payout (as a % of the maximum):

 89%

In considering the extent to which the Executive Directors’ EIP awards vested, the Committee assessed achievement against the financial 
and non-financial targets set alongside the findings of the CRO risk report, in which no adverse findings were reported. The Committee 
also had regard to the share price at vesting of 276.8p relative to the share price at grant of 361p. Whilst recognising the impact of the fall 
in the share price on the overall experience of shareholders, the Committee concluded that it was unnecessary to make any adjustment 
to the vesting outcome to take account of this. The Committee took into account that the structure of the EIP means that the whole 
amount of each Executive Director’s variable pay is denominated in shares from the start of the year with no bonuses paid in cash, so 
that the Executive Directors are exposed to any share price movement over the performance period. The Committee also recognised 
that the majority of the vested EIP awards are deferred awards, in relation to which the Executive Directors are aligned with the 
shareholder experience for a longer period and with the awards remaining subject to robust performance underpins linked to the 
underlying performance of the Group. 

Taking into consideration the strong financial performance in the year despite a challenging external environment, and the successful 
implementation of the FCA’s new Consumer Duty requirements, the CEO’s, CFO’s and COO’s awards vested at 59%, 60% and 63% 
respectively, as regards both the annual and deferred awards. Further detail is included in the table below. The Committee considers  
that the level of payout is reflective of the overall performance of the Group in the year and is appropriate. 

CEO

COO

CFO

Annual awards

Deferred awards

Annual awards

Deferred awards

Annual awards

Granted

107,039

160,559

58,650

87,975

77,966

Vested and 
released

Initially vested 
and deferred

62,795

—

—

94,194

37,144

—

—

55,717

46,778

—

Deferred awards

116,948

—

70,168

Forfeited

44,244

66,365

21,506

32,258

31,188

46,780

Strategic report

Governance

Financial statements

Other information

The deferred awards are also subject to performance underpins for a further three years. The underpin conditions are set out below.

Underpin

Measure

Details

Grow shareholder value Measurement of the underlying  

performance and strength of the Company.

Risk, conduct and 
compliance

Effective individual and Company  
risk management.

No material deterioration in the underlying performance of the 
Company which is significantly greater than any deterioration in 
the performance of comparator listed financial services companies.

No material failure in risk management, conduct or compliance.

The participants are entitled to acquire shares following the assessment of the underpins but (other than as regards sales to cover tax 
liabilities) participants are required to hold acquired shares (and to not dispose of shares) for a further 12 months.

Payments made to former Directors during the year (Audited)
As reported in the 2022 Annual Report, Andy Bell stepped down from the Board with effect from 30 September 2022, but has continued 
to work with the business in a consultancy role. AJ Bell Business Solutions, a wholly owned subsidiary of AJ Bell plc, entered into a 
consultancy agreement with Blythe Business Services Ltd (BBSL), a company associated with Andy, on 1 October 2022. Under the terms 
of the consultancy agreement, BBSL was paid a fee of £150,000 in the year ended 30 September 2023. 

Andy retained his deferred awards under the EIP which will continue to be released following the end of a deferral period subject to the 
satisfaction of the performance underpin. The holding period and post-employment shareholding guidelines will also continue to apply.

On 30 April 2023, Helena Morrissey stepped down as Chair and has remained in a consultancy role with a focus on Money Matters,  
AJ Bell’s initiative to encourage more women to think about investing, as well as advising the Company on its diversity and inclusion 
strategy. Since stepping down as Chair, Helena has received £88,000 in the year ended 30 September 2023.

Payments for loss of office during the year (Audited)
No payments for loss of office were made in the year. 

Statement of Directors’ shareholding and share interests (Audited)
The interests of the Directors and their connected persons in the Company’s ordinary shares as at 30 September 2023 (or date of 
cessation) and 30 September 2022 were as follows:

Executive Directors

Michael Summersgill

Roger Stott

Peter Birch

Non-Executive Directors

Fiona Clutterbuck

Evelyn Bourke

Eamonn Flanagan

Margaret Hassall

Simon Turner

Les Platts

Helena Morrissey 

30 September 
2023

30 September 
2022

1,146,182

1,195,812

231,622

210,872

26,500

19,000

6,809

85,297

n/a

85,297

151,090

151,090

—

—

185,953

185,953

310,447

310,5171

2,4902

2,490

1.  Les Platts stepped down from the Board as Chair on 26 January 2022. His shareholding is shown at this date. Les was subsequently reappointed as a Non-Executive Director  

on 13 July 2023. 

2.  Helena Morrissey stepped down from the Board on 30 April 2023. Her shareholding is shown at this date.

Since 30 September 2023 Roger Stott has acquired an interest in an additional 111 shares under the Companies’ BAYE plan, via awards of 
partnership shares which were made in accordance with the terms of an agreement which was put in place before the year end. There 
has been no other subsequent change in Directors’ shareholdings and share interests.

Executive Directors’ shareholding guidelines
The Committee has adopted a shareholding guideline for the Executive Directors, which requires a shareholding equivalent to 350% of 
base salary for the Chief Executive Officer and 300% of base salary for other Executive Directors as further described in the Directors’ 
Remuneration Policy. Michael Summersgill has significantly exceeded this guideline at 30 September 2023, based on the share price at 
the end of the financial year. Roger Stott and Peter Birch were appointed as Executive Directors during FY22 and have built up a 
shareholding of 291% and 78% respectively. This includes 26,500 shares purchased by Peter Birch. As set out in the Remuneration Policy, 
Executive Directors are expected to retain all shares acquired through the EIP deferred awards until the shareholding guideline is met. 

The Committee’s approach to the post-cessation shareholding requirements is set out in the Directors’ Remuneration Policy approved at 
the 2023 AGM. 

116 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 117

Granted 
during
 the year

Forfeited 
during 
the year

Exercised 
during 
the year

As at 
30 September 
2023

Directors’ Remuneration report
Annual Report on Remuneration

Executive Directors’ interests under share schemes (Audited)
Awards under share plans:

Michael 
Summersgill

Roger Stott

Peter Birch

Deferred  
award

Deferred  
award

Deferred  
award

Annual  
award

Deferred  
award

Annual  
award

Deferred  
award

Deferred  
award

Deferred  
award

Annual  
award

Deferred  
award

Annual  
award

Deferred  
award

Annual  
award

Deferred  
award

Award date

18 Jan 19

As at 
1 October 
2022

81,675

12 Dec 19

39,983

10 Dec 20

36,163

9 Dec 21

36,195

9 Dec 21

54,293

—

—

—

—

—

—

—

—

—

—

8 Dec 22

8 Dec 22

—

—

107,039

44,244

160,559

66,365

12 Dec 19

6,231

10 Dec 20

6,151

9 Dec 21

31,826

9 Dec 21

47,740

—

—

—

—

—

—

—

—

8 Dec 22

8 Dec 22

8 Dec 22

8 Dec 22

—

—

—

—

58,650

21,506

87,975

32,258

77,966

31,188

116,948

46,780

81,675

—

—

—

39,983

36,163

36,195

—

—

—

—

54,293

62,795

94,194

6,231

—

—

6,151

31,826

—

—

—

—

—

—

47,740

37,144

55,717

46,778

70,168

Status

Vested and
 exercised

Subject to
 performance
 underpins

Subject to
 performance
 underpins

Vested and
 exercised

Subject to
 performance
 underpins

Vested and
 unexercised

Subject to
 performance
 underpins

Vested and
 exercised

Vested and
unexercised

Vested and
 exercised

Subject to
 performance
 underpins

Vested and
 unexercised

Subject to
 performance
 underpins

Vested and
 unexercised

Subject to
 performance
 underpins

Current service contracts and terms of engagement
Executive Directors
The Executive Directors are employed under service contracts that can be terminated by the Executive Director or the Company with six 
months’ notice. The Directors’ service contracts are available for shareholder inspection at the Company’s registered office. These 
contracts were dated as follows:

Strategic report

Governance

Financial statements

Other information

Non-Executive Directors
The Non-Executive Directors do not have service agreements and are appointed subject to letters of appointment that can be 
terminated with one month’s notice by either the Non-Executive Director or the Company. The letters of appointment are dated  
as follows:

Fiona Clutterbuck

Evelyn Bourke

Eamonn Flanagan

Margaret Hassall

Simon Turner

Les Platts

Helena Morrissey1

Contract date

1 May 2023

1 July 2021

22 March 2018

1 September 2021

1 July 2014

13 July 2023

1 July 2021

1.  Helena Morrissey stepped down from the Board on 30 April 2023.

Performance graph and historical Chief Executive Officer remuneration outcomes
The graph below shows the total shareholder return (TSR) performance of the Company’s shares in comparison to the FTSE 250 for the 
period from the date of admission, 12 December 2018 to 30 September 2023. The TSR performance of the FTSE 250 index has been 
selected as it is considered the most appropriate comparator group to AJ Bell. For the purposes of the graph, TSR has been calculated  
as the percentage change during the period in the market price of the shares, assuming that dividends are reinvested in shares on the 
ex-dividend date. The graph shows the change in value, up to October 2023, of £100 invested in shares in the Company on the date  
of admission compared with the change in value of £100 invested in the FTSE 250.

Total shareholder return for AJ Bell against the FTSE 250 index

250

200

150

100

)

0
0
1
o
t
d
e
s
a
b
e
r
(
n
r
u
t
e
R
r
e
d
o
h
e
r
a
h
S

l

l
a
t
o
T

50
c   1

e

8

D

9

r  1

M a

9

n   1

u

J

9

p   1

e

S

9

c   1

e

D

0

r  2

M a

0

n   2

u

J

0

p   2

e

S

0

c   2

e

D

1

r  2

M a

1

n   2

u

J

1

p   2

e

S

1

c   2

e

D

2

r  2

M a

2

n   2

u

J

2

p   2

e

S

2

c   2

e

D

3

r  2

M a

3

n   2

u

J

3

p   2

e

S

AJ Bell

FTSE 250

CEO remuneration
The table below shows details of the total remuneration and EIP vesting (as a percentage of the maximum opportunity) for the  
Chief Executive Officer. 

Michael Summersgill

Roger Stott

Peter Birch

Contract date

1 November 2019

1 November 2019

1 July 2022

2023

2022

2021

2020

2019

Total single 
figure 
remuneration 
£000

Annual EIP 
award (% of 
maximum 
opportunity)

Deferred EIP 
award (% of 
maximum 
opportunity)

941

1,110

1,191

1,297

1,906

59%

67%

79%

79%

65%

59%

67%

79%

79%

65%

118 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 119

 
 
 
 
 
Directors’ Remuneration report
Annual Report on Remuneration

Directors’ remuneration ratios and percentage change 
The table below sets out in relation to salary / fees, taxable benefits and incentives, the percentage change in pay for the Directors 
compared to the wider workforce from 2020 to 2023. The annual change in salary is based on the salary of employees (on a full-time-
equivalent basis) at the end of each financial year, and the annual change in bonus excludes employees that are not eligible for a bonus. 
The average employee change has been calculated by reference to the mean change. 

Fiona Clutterbuck and Les Platts were appointed during the year 30 September 2023 and accordingly, have been excluded from the table 
below. Helena Morrissey stepped down from the Board on 30 April 2023, and has therefore also been excluded from the table below. 

2023

2022

2021

2020

Salary/ 
Fees

Benefits

Annual 
bonus

Salary/ 
Fees

Benefits

Annual 
bonus

Salary/ 
Fees

Benefits

Annual 
bonus

Salary/ 
Fees

Benefits

Annual 
bonus

Michael 
Summersgill

Roger  
Stott

Peter  
Birch*

Evelyn  
Bourke

Eamonn 
Flanagan

Margaret 
Hassall

Simon  
Turner

Wider 
workforce

59.9%1

55.3%

35.4%

27.9%

(3.5%)

20.9%

0.0%

13.4%

(17.7%)1

2.5%

(87.5%)

(44.4%)

6.0%

0.0%

(8.9%)2

n/a

0.0%   571.3% 3

n/a

n/a

11.2%

n/a

n/a

11.8%

5.0%

n/a

n/a

11.7%

11.2%

n/a

n/a

11.8%

5.0%

n/a

n/a

11.7%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

13.2%

n/a

n/a

n/a

13.2%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

2.2%

n/a

n/a

n/a

2.2%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

11.7% 1,385.6%4

7.5%

9.9%

6.9%

13.5%

3.3%

28.0%

11.1%

4.9%

(56.0%)

(8.3%)

*  Peter Birch’s salary has been annualised for comparative purposes.
1.  The increase in salary and benefits for Michael Summersgill reflects his change in role to CEO in the year.
2.  The reduction in the annual bonus for the COO is based on the awards granted under the EIP which are subject to share price movements. For the FY23 awards, the share price 

decreased from 361.0p to 276.8p in the period between the grant and vesting. For the FY22 awards, the share price decreased from 375.6p to 354.8p.

3.  The increase in benefits for Peter Birch is due to amounts received for sacrificed annual leave in the year.
4.  The increase in benefits for the wider workforce reflects the strengthening of our benefits package for employees. Changes to our benefits were implemented from 1 October 2022.

CEO pay ratio
The table below sets out the ratio at median (50th percentile), 25th and 75th quartile of the total remuneration received by the CEO 
compared with the total remuneration received by employees (calculated on a full-time equivalent basis). The ratios have been 
calculated in accordance with the Companies (Miscellaneous Reporting) Requirements 2018 (the Regulations).

Year

2023

2022

2021

2020

Pay element

Method

Salary

Option A

Total remuneration

Option A

Salary

Option A

Total remuneration

Option A

Salary

Option A

Total remuneration

Option A

Salary

Option A

Total remuneration

Option A

25th (Lower 
quartile)

50th 
(Median)

75th (Upper 
quartile)

21:1

35:1

22:1

46:1

23:1

52:1

24:1

59:1

17:1

28:1

19:1

37:1

19:1

42:1

19:1

47:1

10:1

16:1

11:1

21:1

12:1

25:1

12:1

29:1

Strategic report

Governance

Financial statements

Other information

Remuneration figures used to calculate the above ratio:

Year

2023

2022

2021

2020

Pay element

CEO

25th (Lower 
quartile)

50th  
(Median)

75th (Upper 
quartile)

Salary

£500,000

£23,984

£28,948

£50,880

Total remuneration 

£941,203

£26,558

£33,430

£58,796

Salary

£498,613

Total remuneration  £1,109,710

Salary

£481,752

Total remuneration  £1,190,522

Salary

£481,752

Total remuneration

£1,297,056

£22,171

£24,331

£21,188

£22,823

£20,349

£22,026

£26,449

£30,052

£25,272

£28,380

£25,008

£27,511

£44,964

£51,731

£40,716

£46,996

£38,568

£44,197

The calculation methodology used to identify the employees at each quartile between 2020 and 2023 is Option A, as defined in the 
regulations. We believe this is the most robust and accurate approach, and in line with shareholder expectations. The median, 25th and 
75th percentile colleagues were determined based on calculating total annual remuneration up to and including 30 September. Total 
full-time equivalent remuneration for employees reflects all pay and benefits received by an individual in respect of the relevant year and 
has been calculated in line with the methodology for the single figure of remuneration for the CEO, shown on page 111. Only employees 
that were employed at the end of the financial year were included. Annual bonuses of employees are based on the expected pay-out. 
The reason for this is that the annual bonus results had not been paid at the time of preparing the ratio calculations. The workforce 
comparison is based on the payroll data for the financial year for all employees (including the CEO but excluding Non-Executive Directors). 

A significant proportion of the CEO’s pay is in the form of variable pay through the EIP scheme. CEO pay will therefore vary year-on-year 
based on Company and share price performance. The CEO to all-employee pay ratio will therefore also fluctuate taking this into account. 

The Committee believes that the median pay is consistent with the pay, reward and progression policies for the UK employee population, 
and is appropriate for the Company’s size and structure.

Distribution statement
The following table sets out the total remuneration for all employees and the total shareholder distributions:

Total remuneration for all employees1

Dividends (including special dividends) and share buybacks2

Dividends (excluding special dividends) and share buybacks2

1.  Total remuneration for all employees represents the underlying staff cost for the Group.
2.  See notes 11 and 23 in the consolidated financial statements. 

2023 
£000

64,758

35,294

35,294

2022 
£000

54,887

50,383

29,872

% change

18%

(30%)

18%

Statement of voting at the AGM
Votes cast by proxy and at the meeting at the AGM held on 8 February 2023 in respect of the Directors’ Remuneration report and the 
Directors’ Remuneration Policy, were as follows:

Resolution

Approve Directors’  
Remuneration report

Approve Directors’  
Remuneration Policy

Votes for 
including 
discretionary 
votes

% 
for

Votes 
against

% 
against

Total votes 
cast excluding 
votes withheld

Votes 
withheld

Total votes 
cast including 
votes withheld

336,094,144

98.13

6,387,898

1.87 342,482,042

186,724 342,668,766

335,054,935

98.14

6,337,734

1.86 341,392,669

1,276,097 342,668,766

Approval
This report was approved by the Board on 6 December 2023 and signed on its behalf by: 

Margaret Hassall
Chair of the Remuneration Committee

6 December 2023

120 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 121

Directors’ report

The Directors present their annual report on 
the affairs of the Group, together with the 
consolidated financial statements and Auditor’s 
report, for the year ended 30 September 2023. 

Results and future performance
A review of the Group’s results and activities is covered within the 
Strategic report on pages 1 to 69. This incorporates the Chair’s 
statement and Chief Executive Officer’s review, which include an 
indication of likely future developments. 

Additional disclosures
The Strategic report is a requirement of the UK Companies Act 
2006 and can be found on pages 1 to 69 of this Annual Report.

The Company has chosen, in accordance with section 414C (11)  
of the Companies Act 2006, to include details of the following 
matter in its Strategic report that would otherwise be disclosed  
in the Directors’ report.

Detail

Likely future developments in the business

Research and development 

Greenhouse gas emissions

Non-financial reporting

Page(s)

15

58 and 59

46 to 54

55

Corporate governance
The Corporate Governance report is set out on pages 80 to 87. 
The information in that section is incorporated into this Directors’ 
report by reference, is deemed to form part of this report and so 
fulfils the requirements of the corporate governance statement for 
the purposes of DTR 7.2.1. 

A statement as to the Company’s compliance with the UK 
Corporate Governance Code ( the ‘Code’) and details of where the 
Code is publicly available can be found in the Chair’s Introduction 
to Corporate Governance on page 73. 

Key performance indicators
Key performance indicators in relation to the Group’s activities are 
continually reviewed by senior management and are presented on 
pages 26 and 27.

Dividends
The Board recommends a final dividend of 7.25p per ordinary 
share for the year ended 30 September 2023. This, together with 
the interim dividend of 3.50p per ordinary share paid on 30 June 
2023, makes a total dividend in respect of the financial year  
ended 30 September 2023 of 10.75p per ordinary share. The final 
dividend proposed by the Directors will be subject to approval at 
the AGM on 30 January 2024. If approved, the Company will pay a 
final dividend on 9 February 2024 to shareholders on the register 
at 12 January 2024. The ex-dividend date will be 11 January 2024.

The employee benefit trusts have elected to waive all dividends on 
shares held under the trusts relating to AJ Bell plc. Further details 
can be found in note 11 to the financial statements.

Articles of Association
The Articles of Association of the Company (the ‘Articles’)  
were adopted by special resolution on 15 November 2018. Any 
amendments to the Articles may be made in accordance with  
the provisions of the Companies Act 2006, by way of a special 
resolution at a general meeting of shareholders. 

The Strategic report and the Directors’ report together form the 
Management report for the purposes of the Disclosure Guidance 
and Transparency Rules (‘DTR’) 4.1.8R.

Directors
The Directors of the Group who were in office during the year are 
disclosed on pages 74 to 77.

The Company is required to disclose certain information under 
Listing Rule 9.8.4R in the Directors’ report or to advise where such 
relevant information is contained. Information required to be 
disclosed by the Listing Rules, and which is not included in the 
Directors’ report, can be located as follows:

Listing Rule 9.8.4  
Required Disclosure

Location in the Annual Report  
and Financial Statements

(12) Current year dividend 
waiver agreements

(13) Future dividend 
waiver agreements

Note 11 to the consolidated financial 
statements provides information on 
employee benefit trusts that have 
waived dividends.

Note 11 to the consolidated financial 
statements provides information on 
employee benefit trusts that have 
waived dividends.

Principal activity
AJ Bell plc (the ‘Company’) and its subsidiaries (together the 
‘Group’) provide an investment platform operating in the advised 
and D2C markets. The Company is registered as a public limited 
company under the Companies Act 2006 and is listed on the Main 
Market of the London Stock Exchange. 

Under the Articles, all of the Directors are required to retire from 
the Board at the AGM. Accordingly, each of the Directors, being 
eligible, will offer themselves for re-election by the members of 
the Company.

The service agreements of current Executive Directors and the 
letters of appointment of the Non-Executive Directors are 
available for inspection at the Company’s registered office. 

Directors’ powers
Subject to company law and the Company’s Articles, the Directors 
may exercise all of the powers of the Company and may delegate 
their power and discretion to committees. The ExCo is responsible 
for the day-to-day management of the Group. The Articles give 
the Directors power to appoint and replace Directors. 

Directors’ interests
Directors’ interests in the shares of AJ Bell plc are disclosed in the 
Directors’ Remuneration report on page 117.

During the period covered by this report, no Director had any 
material interest in a contract to which the Company or any of its 
subsidiary undertakings was a party (other than their own service 
contract) that requires disclosure under the requirements of the 
Companies Act 2006.

Strategic report

Governance

Financial statements

Other information

Directors’ indemnities
The Company has made qualifying third-party indemnity 
provisions for the benefit of its Directors. These provisions were 
for the purposes of section 234 of the Companies Act 2006 and 
were in force throughout the financial year and remain so at the 
date of this report. 

Share capital
Details of the Company’s issued share capital, together with 
details of the movements therein, are set out in note 23 to the 
financial statements. This includes the rights and obligations 
attaching to shares and restrictions on the transfer of shares.

The Company has one class of ordinary share which carries no 
right to fixed income. There are no specific restrictions on the  
size of the holding nor on the transfer of shares, which are both 
governed by the general provisions of the Articles and prevailing 
legislation. 

The Directors are not aware of any agreements between holders 
of the Company’s shares that may result in restrictions on the 
transfer of securities or on voting rights.

Employee benefit trusts have been established in order to provide 
benefits for the Group’s employees and former employees. This 
includes acting as a vehicle for the acquisition and holding of  
a pool of shares to satisfy share awards under the Company’s 
employee share plans. During the year, 115,908 options under  
the Executive Incentive Plan (EIP) were exercised and issued  
from the trusts as discussed in note 23.

Authority to purchase its own shares
The Company is permitted pursuant to the terms of its Articles to 
purchase its own shares subject to shareholder approval. The 
Company was granted authority at the 2023 AGM to purchase its 
own shares up to an aggregate value of 10% of the issued nominal 
capital. No shares were purchased under this authority in the year 
to 30 September 2023 and up to the date of this report. The 
authority will expire on the earlier of the end of the next AGM  
and 28 February 2024. 

Substantial shareholdings
Information provided to the Company by substantial shareholders 
(holding voting rights of 3% or more in the financial instruments of 
the Company) pursuant to the DTRs are published via a Regulatory 
Information Service and are available on the Company’s website.  
As at 30 September 2023, the following information has been 
received in accordance with DTR 5 from holders of notifiable 
interests in the Company’s issued share capital. It should be noted 
some of these holdings may have changed since the Company 
received the notification. Holders are not required to notify the 
Company of any change until this, or the next applicable threshold 
is reached or crossed. 

Interested party

Andy Bell

Liontrust Investment Partners LLP

 41,050,165

Number of 
shares 

% of share
capital1

87,118,663

21.75

 9.96

Between 30 September 2023 and 6 December 2023 (the latest 
practicable date for inclusion in this report), the following 
information has been received in accordance with DTR 5 from 
holders of notifiable interests in the Company’s issued share capital:

Interested party

Kayne Anderson Rudnick Investment 
Management, LLC 

Number of 
shares 

% of share 
capital1

 12,421,956

 3.01

Change of control
There are no significant agreements to which the Company is a 
party that take effect, alter or terminate on a change of control of 
the Company following a takeover bid. There are no agreements 
between the Company and its Directors or employees providing 
for compensation for loss of office or employment that occurs 
because of a takeover bid.

However, options and awards granted to employees under the 
Company’s share schemes and plans may vest on a takeover, 
under the schemes’ provisions.

Capital management
The Group is subject to the Investment Firm Prudential Regime 
(IFPR) for UK firms authorised under the Markets in Financial 
Instruments Directive (MiFID). It therefore complies with the rules 
outlined by the Financial Conduct Authority (FCA) within the 
Prudential Sourcebook for MIFID Investment Firms (MIFIDPRU).

The Group has a consolidated regulatory capital requirement.  
The capital held to meet this requirement comprises share capital, 
share premium and retained earnings. The Directors ensure that 
the level of capital held in the Group:

•  meets the regulatory capital requirements;

•  provides a strong base for ongoing trading activities; and

•  is sufficient to support the Group’s long-term strategy.

The Group’s regulatory capital requirement and details can be 
found under our MIFIDPRU 8 disclosures, which can be found on 
the Group’s website at ajbell.co.uk. The Group continues to hold  
a significant amount of capital above its regulatory capital 
requirement.

Financial instruments and risk management
The risk management objectives and policies of the Group are set 
out within note 25 of the financial statements. 

Political contributions
No political contributions were made by the Group during the year 
(2022: £nil). 

Corporate social responsibility
Information about the Group’s approach to the environment, 
including details of our greenhouse gas emissions, is set out  
on pages 46 to 54 of the Strategic report.

122 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 123

1.  The percentage of voting rights detailed above was calculated at the time of the relevant disclosures made in accordance with Rule 5 of the DTRs.

Directors’ report

Statement of Directors’ responsibilities 

Strategic report

Governance

Financial statements

Other information

Disabled employees
We welcome applications from people with disabilities and we 
make reasonable adjustments to the recruitment and selection 
process for those who are interested in working for the Group. In 
the event of employees becoming disabled, every effort is made 
to ensure that their employment with the Group continues and 
that the appropriate facilities and training are arranged. It is the 
policy of the Group that the training, career development and 
promotion of disabled persons must, as far as possible, be the 
same as that of other employees. 

Going concern and Viability statement
The consolidated financial statements have been prepared on a 
going concern basis. After making enquiries and considering the 
Group’s financial position, its business model, strategy, financial 
forecasts and regulatory capital together with its principal risks 
and uncertainties, the Directors have a reasonable expectation 
that the Group will be able to continue in operation and meet its 
liabilities as they fall due for at least 12 months from the date of 
signing this report. The going concern basis of preparation is 
discussed within note 2.1 to the consolidated financial statements.

Engagement with employees
The Group places considerable value on the involvement of its 
employees and has continued to keep them informed on matters 
affecting them as employees and on the various other factors 
affecting the performance of the Group. This is achieved through 
formal and informal meetings and internal publications. Employee 
representatives are consulted regularly on a wide range of matters 
affecting their current and future interests via AJ Bell’s Employee 
Voice Forum which is chaired by Fiona Clutterbuck. Employee 
share schemes have been operated since June 2005. These 
schemes have promoted wider employee involvement in the 
Group and include our annual free share award scheme.  
Further information on employee engagement is set out  
on pages 39 to 43 of the Strategic report.

The Directors believe that the incentivisation of senior 
management and key employees by equity participation is  
an important factor in the continuing success of the Group.  
This policy aligns the interests of management and the wider 
workforce with those of the shareholder base. 

Engagement with suppliers, customers and 
other stakeholders
Details of how the Group engages with its key stakeholders, 
including its shareholders, can be found on pages 28 and 29  
of the Strategic report.

Details of how interests of stakeholders are considered in the 
Board’s decision making can be found in the Section 172 
statement on pages 30 and 31.

Internal control
The Board has overall responsibility for the maintenance of the 
internal control system established by the Group and places 
considerable reliance on a strong control environment. However, 
such a system is designed to manage rather than eliminate the  
risk of failure to achieve business objectives. It can only provide 
reasonable and not absolute assurance against material 
misstatement or loss. Compliance with internal control 
procedures is monitored by the Directors through the Risk & 
Compliance Committee and the Audit Committee, which are 
responsible for overseeing the Group’s risk management, 
compliance and internal audit functions. Details of the Group’s  
risk management can be found on pages 60 to 62.

Market Abuse Regulation
The Company has its own internal dealing rules which encompass 
the requirements of the Market Abuse Regulation.

In accordance with provision 31 of the UK Corporate Governance 
Code, the Directors have assessed the prospects of the Group 
over a longer period than the 12 months required by the going 
concern provision. Details of the assessment can be found on 
page 69.

Events after reporting date
Details of significant events since the reporting date are contained 
in note 29 to the financial statements. 

Disclosure of information to auditor
Each of the persons who is a Director at the date of approval of 
this Annual Report confirms that:

•  so far as the Director is aware, there is no relevant audit 

information of which the Company’s auditor is unaware; and

•  the Director has taken all the steps that they ought to have 

taken as a Director in order to make themselves aware of any 
relevant audit information and to establish that the Company’s 
auditor is aware of that information.

This confirmation is given pursuant to section 418 of the 
Companies Act 2006 and should be interpreted in accordance 
with, and subject to, those provisions.

Auditor
Resolutions to reappoint BDO LLP as auditor of the Company and 
to authorise the Audit Committee to determine its remuneration 
will be proposed at the AGM to be held on 30 January 2024. 

Annual General Meeting
The AGM will be held at 12 noon on 30 January 2024 and  
will be held as a physical meeting as detailed in the Corporate 
Governance report on page 87. Details of the resolutions to be 
proposed at the AGM are set out in the separate circular which  
has been sent to all shareholders and is available on the AJ Bell 
website at ajbell.co.uk/group/investor-relations/agm.

Approved by the Board on 6 December 2023 and signed on its 
behalf by:

Olubunmi Likinyo
Company Secretary

4 Exchange Quay
Salford Quays
Manchester
M5 3EE

They are also responsible for safeguarding the assets of the Group 
and hence for taking reasonable steps for the prevention and 
detection of fraud and other irregularities. 

The Directors are responsible for ensuring the Annual Report  
and the Financial Statements are made available on a website. 
Financial statements are published on the Company’s website in 
accordance with legislation in the United Kingdom governing the 
preparation and dissemination of financial statements, which may 
vary from legislation in other jurisdictions. The maintenance and 
integrity of the Company’s website is the responsibility of the 
Directors. The Directors’ responsibility also extends to the 
ongoing integrity of the financial statements contained therein.

Each of the Directors, whose names and responsibilities are listed 
in the Corporate Governance report, confirms that, to the best of 
their knowledge:

•  The financial statements have been prepared in accordance 

with the applicable set of accounting standards and give a true 
and fair view of the assets, liabilities, financial position and profit 
and loss of the Group.

•  The Annual Report includes a fair review of the development 
and performance of the business and the financial position of 
the Group and Parent Company, together with a description of 
the principal risks and uncertainties that they face.

We consider that the Annual Report and Financial Statements, 
taken as a whole, are fair, balanced and understandable and 
provides the information necessary for shareholders to assess the 
Group’s position and performance, business model and strategy. 

Approved by the Board on 6 December 2023 and signed on its 
behalf by:

Olubunmi Likinyo
Company Secretary

4 Exchange Quay
Salford Quays
Manchester
M5 3EE

The Directors are responsible for preparing the 
Annual Report and the Financial Statements in 
accordance with UK-adopted international 
accounting standards and applicable law  
and regulations. 

Company law requires the Directors to prepare Group and Parent 
Company financial statements for each financial year. Under that 
law the Directors are required to prepare the Group financial 
statements in accordance with UK-adopted international 
accounting standards and have elected to prepare the Parent 
Company financial statements in accordance with UK accounting 
standards and applicable law including FRS 101 Reduced 
Disclosure Framework. 

Under company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and Parent Company and 
of the profit or loss for the Group for that period. The Directors 
are also required to prepare the Group financial statements in 
accordance with international financial reporting standards as 
adopted by the UK. 

In preparing these financial statements, the Directors are 
required to:

•  select suitable accounting policies and then apply them 

consistently;

•  make judgements and accounting estimates that are reasonable 

and prudent;

•  for the Group financial statements, state whether they have 
been prepared in accordance with UK-adopted international 
accounting standards, subject to any material departures 
disclosed and explained in the financial statements;

•  for the Parent Company financial statements, state whether 
applicable UK accounting standards have been followed, 
subject to any material departures disclosed and explained  
in the financial statements;

•  prepare the financial statements on the going concern basis 

unless it is inappropriate to presume that the Group or Parent 
Company will continue in business; and

•  prepare a Directors’ report, a Strategic report and Directors’ 
Remuneration report which comply with the requirements  
of the Companies Act 2006.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Parent 
Company’s transactions and disclose with reasonable accuracy at 
any time the financial position of the Parent Company and enable 
them to ensure that the financial statements comply with the 
Companies Act 2006. 

124 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 125

Strategic report

Governance

Financial statements

Other information

As a parent, financial security is incredibly 
important to me, so investing was high up on  
my agenda. It’s been a pretty easy journey so far; 
I’m just pleased I’ve made that jump. Investing 
makes me feel secure and on track in life. Now 
I’ve done it, I can only feel like I’m winning.” 

Mark
AJ Bell customer

#FeelGoodInvesting

See more at ajbell.co.uk/group/feel-good-investing

Helping Mark invest for the 
long-term
Age: 37 years old
Mission: To take a sabbatical and boost 
his own private pension

Mark began investing last June, and as  
a parent, financial security is incredibly 
important to him. He wants to secure his 
children’s futures, whether that be for 
university fees or a house deposit in the 
future. Mark has opened up an ISA and  
a SIPP, aiming to gradually increase his 
contributions each month. 

Mark was impressed by the number of 
options offered on our platform and 
believes it’s a one-stop shop for his 
investing needs. He is able to track his 
investment progress using our easy-to-
use website and has also been very 
impressed with AJ Bell’s customer 
service, who were attentive to his initial 
queries about using the site. 

Mark is a real AJ Bell customer sharing his  
honest opinions.

Financial statements 

128   Independent auditor’s report  
to the members of AJ Bell plc

134   Consolidated income statement
135    Consolidated statement  
of financial position
136   Consolidated statement  
of changes in equity
137   Consolidated statement  

of cash flows

138   Notes to the consolidated  
financial statements 
164   Company statement  

of financial position

165   Company statement  

of changes in equity

166   Notes to the Company financial 

statements

Other information

170   Consolidated unaudited five-year 

summary
171  Glossary
172  Definitions
173  Company information

126 AJ Bell plc  Annual Report and Financial Statements 2023

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Independent auditor’s report to the members of AJ Bell plc

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the 
Directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. Our 
evaluation of the Directors’ assessment of the Group and the 
Parent Company’s ability to continue to adopt the going concern 
basis of accounting included:

•  Review of the prior year forecasts prepared by the Directors 
compared to current year actuals to assess the historical 
accuracy of the Directors’ budgets and forecasts and 
considered the reason for variations; 

•  Review of the current year forecasts prepared by the Directors 

and challenge of the key inputs and assumptions such as 
customer growth rate and retention included therein based  
on our knowledge of the business and understanding of the 
risks arising from the current economic environment; and

•  Understanding and review of the Group’s stress testing of 
liquidity and regulatory capital, including challenging the 
rationale behind the severity of the stress scenarios that were 
used based on our understanding of the wider economic 
environment in which the business is operating.

Based on the work we have performed, we have not identified  
any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the 
Group and the Parent Company’s ability to continue as a going 
concern for a period of at least twelve months from when the 
financial statements are authorised for issue. 

In relation to the Parent Company’s reporting on how it has 
applied the UK Corporate Governance Code, we have nothing 
material to add or draw attention to in relation to the Directors’ 
statement in the financial statements about whether the Directors 
considered it appropriate to adopt the going concern basis of 
accounting.

Our responsibilities and the responsibilities of the Directors with 
respect to going concern are described in the relevant sections of  
this report.

Opinion on the financial statements
In our opinion:

•  the financial statements give a true and fair view of the state  
of the Group’s and of the Parent Company’s affairs as at  
30 September 2023 and of the Group’s profit for the year  
then ended;

•  the Group financial statements have been properly prepared  
in accordance with UK-adopted international accounting 
standards;

•  the Parent Company financial statements have been properly 

prepared in accordance with United Kingdom Generally 
Accepted Accounting Practice; and

•  the financial statements have been prepared in accordance  

with the requirements of the Companies Act 2006.

We have audited the financial statements of AJ Bell plc (the ‘Parent 
Company’) and its subsidiaries (the ‘Group’) for the year ended  
30 September 2023 which comprise the consolidated income 
statement, the consolidated statement of financial position, the 
consolidated statement of changes in equity, the consolidated 
statement of cash flows, the company statement of financial 
position, the company statement of changes in equity and notes 
to the financial statements, including a summary of significant 
accounting policies. 

The financial reporting framework that has been applied in the 
preparation of the Group financial statements is applicable law 
and UK-adopted international accounting standards. The financial 
reporting framework that has been applied in the preparation of 
the Parent Company financial statements is applicable law and 
United Kingdom Accounting Standards, including Financial 
Reporting Standard 101 Reduced Disclosure Framework (United 
Kingdom Generally Accepted Accounting Practice).

Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the 
Auditor’s responsibilities for the audit of the financial statements 
section of our report. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis for our 
opinion. Our audit opinion is consistent with the additional report 
to the audit committee. 

Independence
Following the recommendation of the audit committee, we were 
appointed by the Board of Directors in June 2019 to audit the 
financial statements for the year ended 30 September 2020 and 
subsequent financial periods. The period of total uninterrupted 
engagement including retenders and reappointments is 4 years, 
covering the years ended 30 September 2020 to 30 September 
2023. We remain independent of the Group and the Parent 
Company in accordance with the ethical requirements that  
are relevant to our audit of the financial statements in the UK, 
including the FRC’s Ethical Standard as applied to listed  
public interest entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements.  
The non-audit services prohibited by that standard were  
not provided to the Group or the Parent Company. 

Strategic report

Governance

Financial statements

Other information

Overview

Coverage

100% (2022: 100%) of Group profit before tax
100% (2022: 100%) of Group revenue
100% (2022: 100%) of Group total assets

Key audit matters

Existence and accuracy of revenue

Share based payments – post-acquisition earn out1

Materiality

Group financial statements as a whole

£4.4m (2022: £2.9m) based on 5% (2022: 5%) of profit before tax.

2023

2022

Y

N

Y

Y

1.  We do not consider this to be a key audit matter for the current year given the share based payment charge associated with the transaction is not material to the Group  

financial statements.

An overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including the Group’s system of internal 
control, and assessing the risks of material misstatement in the financial statements. We also addressed the risk of management override 
of internal controls, including assessing whether there was evidence of bias by the Directors that may have represented a risk of material 
misstatement.

The group engagement team carried out a full scope audit of all significant components as well as non-significant components in the 
group as they required audits for statutory purposes.

Climate change
Our work on the assessment of potential impacts on climate-related risks on the Group’s operations and financial statements included:

•  Enquiries and challenge of management and the Board to understand the actions they have taken to identify climate-related risks and 

their potential impacts on the financial statements and adequately disclose climate-related risks within the annual report;

•  Our own qualitative risk assessment taking into consideration the sector in which the Group operates and how climate change affects 

this particular sector; and

•  Review of the minutes of Board and Audit Committee meetings and other papers related to climate change and performed a risk 

assessment as to how it may affect the financial statements and our audit.

We also assessed the consistency of management’s disclosures included as ‘Other Information’ on page 131 with the financial statements 
and with our knowledge obtained from the audit. 

Based on our risk assessment procedures, we did not identify there to be any key audit matters materially impacted by climate-related risks.

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements 
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we 
identified, including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit, and 
directing the efforts of the engagement team. These matters were addressed in the context of our audit of the financial statements  
as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.

128 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 129

Independent auditor’s report to the members of AJ Bell plc

Key audit matter 

Existence and accuracy  
of revenue 

Please refer to 
accounting policies in 
note 2.4 and revenue 
breakdown in note 5

As disclosed in note 5 of  
the financial statements, 
management and the 
Board categorise revenue 
into three sub categories: 

•  “recurring fixed”, which 
includes the recurring 
pension administration 
fees; 

•  “recurring ad valorem”, 
which includes custody 
fees and net interest 
income; and 

•  “transactional”, which 
includes dealing fees, 
FX fees and non-
recurring pension 
administration fees. 

There is a risk that 
revenue may be misstated 
due to errors in system 
calculations or manual 
processes. There is also a 
risk that fees are not 
calculated in line with 
agreements in place. We 
therefore considered the 
accuracy of revenue to be 
a significant risk and a key 
audit matter. 

There are also various 
performance incentive 
schemes in place 
therefore there is a risk of 
overstatement of revenue 
by management. We 
therefore consider the 
existence of revenue to 
be a significant risk and a 
key audit matter. 

How the scope of our audit addressed the key audit matter

For Dealing, Custody, FX and recurring pension administration fees, where revenue 
is calculated based on transactions with and assets of customers, we gained an 
understanding of the processes and controls, including IT controls around the 
end-to-end payment process and evaluated the design effectiveness of key 
controls. This included an assessment of the appropriateness of the configuration 
rules within the system that were designed to ensure funds are appropriately 
allocated and tagged to each individual customer and testing to check the 
configuration is working appropriately.

Based on this assessment we used a combination of substantive testing and controls 
based testing to gain assurance around the integrity of the system configuration rules 
to check that fees were calculated accurately and in line with agreements. 

The key aspects of this testing are set out below:

•  We tested the operating effectiveness of relevant IT controls over the revenue 

systems as well as the systems with which they interact. Where deficiencies were 
identified in these controls, we identified and tested manual mitigating controls, 
or performed risk crystallisation testing to verify that the risk posed by these 
deficiencies had not crystallised in the period under audit.

•  To address the risk of inaccurate and potential manipulation of key data inputs 

used in the automated calculation of dealing, FX, custody and recurring pension 
administration fee:

 – We tested the operating effectiveness of management’s manual controls over 
the relevant data in the revenue systems (for example over the recording of 
customer holdings, and matching of transactions to third party records).

 – We tested samples of key data inputs held and used in the revenue systems to 

supporting documentation. 

•  To address the risk of potential manipulation of the calculation logic within the 
administrative system to increase reported revenue, we used our data analytics 
software to reperform the calculation of key income streams on  
a customer-by-customer basis, including dealing income, FX income, custody 
income and recurring pension administration fees, using source data extracted 
from records held by the group. We then compared our independent 
recalculations to the amounts reported. With respect to the calculations, we 
noted differences which in quantitative terms were immaterial. A sample of these 
differences were investigated and agreed to supporting documentation to assess 
their legitimacy. 

•  For a sample of Custody Solutions and Institutional customers, we checked that 
their dealing and custody fees were being calculated in accordance with the 
underlying agreements.

•  For a sample of the non-recurring administration fees, we agreed a sample to 
customer instructions and checked that the associated fee was in line with the 
Group’s documented fee structure; and

•  We performed a reconciliation of the recurring pension administration fees recorded 

in the customer system to the banking reports for the current financial year.

For net interest income, we performed the following procedures: 

•  Verification that the deposited money per the internally maintained interest 
income workings reconciled to the amount of deposited client money per 
separately maintained internal records; 

•  Tested the operating effectiveness of controls around the external client money 

reconciliations; 

•  Tested the operating effectiveness of controls around the external Self-Invested 

Personal Pension (SIPP) money reconciliations and agreed client money and SIPP 
money balances to external bank confirmations. 

•  For a sample of interest earning deposits, agreed terms to confirmations sent by 

the banks to the Group at the point the deposit was placed;

•  Agreed a sample of interest receipts to bank statements;

•  Recalculated the expected interest income based on the deposit amounts and 

terms per internal records across 100% of the population of deposits active during 
the period under review and agreed the amount to that recorded

•  For a sample of customers, recalculated the amount of interest paid away by the 

Group to those individuals; and

•  Agreed total paid away interest to bank statements. 

Key observations:

Strategic report

Governance

Financial statements

Other information

Our application of materiality
We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements. We 
consider materiality to be the magnitude by which misstatements, including omissions, could influence the economic decisions of 
reasonable users that are taken on the basis of the financial statements. 

In order to reduce to an appropriately low level the probability that any misstatements exceed materiality, we use a lower materiality 
level, performance materiality, to determine the extent of testing needed. Importantly, misstatements below these levels will not 
necessarily be evaluated as immaterial as we also take account of the nature of identified misstatements, and the particular 
circumstances of their occurrence, when evaluating their effect on the financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole and performance materiality  
as follows:

Group financial statements

Parent company financial statements

2023
£m

4.4

2022
£m

2.9

2023
£k

915

2022
£k

810

5% of profit before tax.

5% of profit before tax. 

1.5% of total assets of the 
parent company. 

1.5% of total assets of the 
parent company.

Profit on ordinary activities 
before taxation attributable 
to shareholders has been 
used as we consider this to 
be the most significant 
determinant of the Group’s 
financial performance used 
by shareholders and other 
users of the financial 
statements.

Profit on ordinary activities 
before taxation attributable 
to shareholders has been 
used as we consider this to 
be the most significant 
determinant of the Group’s 
financial performance used 
by shareholders and other 
users of the financial 
statements. 

Total assets is considered 
the most relevant metric to 
the users of the financial 
statements given that the 
parent company is parent of 
the group and does not 
earn any income other than 
dividends from subsidiary 
entities. 

Total assets is considered the 
most relevant metric to the 
users of the financial 
statements given that the 
parent company is parent of 
the group and does not earn 
any income other than 
dividends from subsidiary 
entities. 

3.3

2.0

685

607

Performance materiality 
was calculated using 75% of 
overall materiality. 

Performance materiality 
was calculated using 75% of 
overall materiality.

Performance materiality 
was calculated using 75% of 
overall materiality. 

Performance materiality was 
calculated using 75% of 
overall materiality.

This was based on our risk 
assessment procedures and 
the expectation of a low 
level of misstatements 
based on past experience.

This was based on our risk 
assessment procedures and 
the expectation of a low 
level of misstatements 
based on past experience.

This was based on our risk 
assessment procedures and 
the expectation of a low 
level of misstatements 
based on past experience.

This was based on our risk 
assessment procedures and 
the expectation of a low level 
of misstatements based on 
past experience.

Materiality

Basis for 
determining 
materiality

Rationale  
for the 
benchmark 
applied

Performance 
materiality

Basis for 
determining 
performance 
materiality

Rationale  
for the 
percentage 
applied for 
performance 
materiality

Component materiality
For the purposes of our Group audit opinion, we set materiality for each significant component of the Group. Component materiality 
ranged from £39k to £3.29m (2022: £39k to £2.18m) based on the materiality levels set for the components’ individual entity audits, 
while also considering the size and our risk of material misstatement of that component and capping its materiality level where relevant 
to take into consideration aggregation risk. In the audit of each significant component, we further applied performance materiality levels 
of 75% (2022: 75%) of the component materiality to our testing to ensure that the risk of errors exceeding component materiality was 
appropriately mitigated.

Reporting threshold 
We agreed with the Audit Committee that we would report to them all individual audit differences in excess of £87k (2022:£58k).  
We also agreed to report differences below this threshold that, in our view, warranted reporting on qualitative grounds.

Other information
The directors are responsible for the other information. The other information comprises the information included in the annual report 
and financial statements other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements 
does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of 
assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other 
information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise 
appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to 
determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have 
performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

130 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 131

From testing we consider the existence and accuracy of revenue to be appropriate. 

We have nothing to report in this regard.

Independent auditor’s report to the members of AJ Bell plc

Corporate Governance statement
The Listing Rules require us to review the Directors’ statement in relation to going concern, longer-term viability and that part of the 
Corporate Governance statement relating to the parent company’s compliance with the provisions of the UK Corporate Governance 
Code specified for our review. 

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the Corporate Governance 
statement is materially consistent with the financial statements or our knowledge obtained during the audit. 

Going concern and 
longer-term viability

•  The Directors’ statement with regards to the appropriateness of adopting the going concern basis of 

accounting and any material uncertainties identified; and

•  The Directors’ explanation as to their assessment of the Group’s prospects, the period this assessment covers 

Other Code  
provisions

and why the period is appropriate.

•  Directors’ statement on fair, balanced and understandable; 

•  Board’s confirmation that it has carried out a robust assessment of the emerging and principal risks; 

•  The section of the annual report that describes the review of effectiveness of risk management and internal 

control systems; and

•  The section describing the work of the Audit Committee.

Other Companies Act 2006 reporting
Based on the responsibilities described below and our work performed during the course of the audit, we are required by the Companies 
Act 2006 and ISAs (UK) to report on certain opinions and matters as described below.

Strategic report and 
Directors’ report 

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the Strategic report and the Directors’ report for the financial year for which the 

financial statements are prepared is consistent with the financial statements; and

•  the Strategic report and the Directors’ report have been prepared in accordance with applicable legal 

requirements.

In the light of the knowledge and understanding of the Group and Parent Company and its environment obtained 
in the course of the audit, we have not identified material misstatements in the Strategic report or the Directors’ report.

Directors’ 
remuneration

In our opinion, the part of the Directors’ Remuneration report to be audited has been properly prepared in 
accordance with the Companies Act 2006.

Matters on which we 
are required to 
report by exception

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 
requires us to report to you if, in our opinion:

•  adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit 

have not been received from branches not visited by us; or

•  the Parent Company financial statements and the part of the Directors’ Remuneration report to be audited are 

not in agreement with the accounting records and returns; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or

•  we have not received all the information and explanations we require for our audit.

Responsibilities of Directors
As explained more fully in the statement of Directors’ responsibilities, the Directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors determine is necessary 
to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the Directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no  
realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

Extent to which the audit was capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which  
our procedures are capable of detecting irregularities, including fraud is detailed on the next page.

Strategic report

Governance

Financial statements

Other information

Fraud
We assessed the susceptibility of the financial statements to 
material misstatement, including fraud. Our risk assessment 
procedures included:

We focused on laws and regulations that could give rise to  
a material misstatement in the financial statements. Our tests 
included:

•  agreement of the financial statement disclosures to underlying 

•  Enquiry with management and those charged with governance 

supporting documentation; 

regarding any known or suspected instances of fraud;

•  Obtaining an understanding of the Group’s policies and 

procedures relating to:

 – Detecting and responding to the risks of fraud; and 

 – Internal controls established to mitigate risks related to fraud. 

•  Review of minutes of meetings of those charged with 

governance for any known or suspected instances of fraud;

•  Discussion amongst the engagement team as to how and 
where fraud might occur in the financial statements; and

•  Considering remuneration incentive schemes and performance 

targets and the related financial statement areas impacted  
by these.

We considered which areas of the financial statements might be 
most susceptible to fraud and irregularities and identified the  
following areas: 

•  Existence and accuracy of revenue; 

•  Capitalisation of the share-based payment expense and other 
staff costs attributable to the development of the Adalpha 
platform proposition; 

•  Management override of controls. 

Our tests included:

•  The procedures set out in the key audit matters section above;

•  In respect of the risk of management override of controls, 

testing a sample of journals which met defined fraud risk criteria 
by agreeing those journals to supporting documentation and 
evaluating whether there was evidence of bias by Directors that 
represented a risk of material misstatement due to fraud;

•  Testing the operating effectiveness of the controls in place over 
the appropriate proportioning of costs capitalised vs expensed 
in respect of the Adalpha platform proposition, as well as 
agreeing these costs to supporting documentation; and

•  Consideration of whether the costs capitalised in respect of the 
Adalpha platform proposition met the capitalisation criteria of 
the applicable accounting standard.

Non-compliance with laws and regulations
Based on:

•  Our understanding of the Group and the industry in which  

it operates;

•  Discussion with management and those charged with 

governance;

•  review of correspondence with the regulator;

•  review of minutes of board meetings and other committee 
meetings throughout the period until the date of our audit 
report for discussions around potential irregularities throughout 
the period and for instances of non-compliance with laws and 
regulations; and

•  Review and consideration of stress testing performed on 

forecasts and consideration of whether required regulatory 
capital levels would be breached in an extreme downside 
scenario. 

The engagement team was deemed to collectively have the 
appropriate competence and capabilities to identify or recognise 
non-compliance with laws and regulations. We communicated 
relevant identified laws and regulations and potential fraud risks  
to all engagement team members and remained alert to any 
indications of fraud or non-compliance with laws and regulations 
throughout the audit. 

Our audit procedures were designed to respond to risks of 
material misstatement in the financial statements, recognising that 
the risk of not detecting a material misstatement due to fraud is 
higher than the risk of not detecting one resulting from error, as 
fraud may involve deliberate concealment by, for example, 
forgery, misrepresentations or through collusion. There are 
inherent limitations in the audit procedures performed and the 
further removed non-compliance with laws and regulations is 
from the events and transactions reflected in the financial 
statements, the less likely we are to become aware of it.

A further description of our responsibilities is available  
on the Financial Reporting Council’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description  
forms part of our auditor’s report.

Use of our report
This report is made solely to the Parent Company’s members, as a 
body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might 
state to the Parent Company’s members those matters we are 
required to state to them in an auditor’s report and for no other 
purpose. To the fullest extent permitted by law, we do not accept 
or assume responsibility to anyone other than the Parent 
Company and the Parent Company’s members as a body, for our 
audit work, for this report, or for the opinions we have formed.

•  Obtaining and understanding of the Group’s policies and 

procedures regarding compliance with laws and regulations 
including an understanding of the control environment in 
monitoring compliance with laws and regulations; and

Neil Fung-On
(Senior Statutory Auditor)
For and on behalf of BDO LLP, Statutory Auditor
London, United Kingdom

•  Consideration of the risk of acts by the Group which were 

06 December 2023

contrary to applicable laws and regulations, including fraud.

We considered the significant laws and regulations to be 
compliance with Companies Act 2006, the relevant accounting 
standards, the Financial Conduct Authority’s regulations and the 
Listing Rules, as well as consideration of required regulatory 
capital levels and whether there was a risk that required capital 
levels might be breached in an extreme downside scenario.

BDO LLP is a limited liability partnership registered in  
England and Wales (with registered number OC305127).

132 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 133

Consolidated income statement
for the year ended 30 September 2023

Consolidated statement of financial position
as at 30 September 2023

Strategic report

Governance

Financial statements

Other information

Revenue

Administrative expenses

Operating profit

Investment income

Finance costs

Profit before tax

Tax expense

Profit for the financial year attributable to:

Equity holders of the parent company

Earnings per share

Basic (pence)

Diluted (pence)

Note

2023 
£000

2022 
£000

5

6

8

9

218,234

163,847 

(132,014)

(104,866)

86,220

2,393

(952)

58,981 

198 

(768)

87,661

58,411 

10

(19,442)

(11,672)

Assets

Non-current assets

Goodwill

Other intangible assets

Property, plant and equipment

Right-of-use assets

Deferred tax asset

68,219

46,739 

Current assets

12

12

16.59

16.53

11.39 

11.35 

All revenue, profit and earnings are in respect of continuing operations.

There were no other components of recognised income or expense in either period and, consequently, no statement of other 
comprehensive income has been presented.

Trade and other receivables

Current tax receivable

Cash and cash equivalents

Total assets

Liabilities

Current liabilities

Trade and other payables

Current tax liability 

Lease liabilities

Provisions

Non-current liabilities

Lease liabilities

Provisions

Total liabilities

Net assets

Equity

Share capital

Share premium

Own shares

Retained earnings

Total equity

Note

2023 
£000

2022 
£000

13

14

15

16

18

6,991 

7,433 

3,809 

6,991 

8,779 

3,325 

10,800 

12,273 

484 

610 

29,517 

31,978 

19

58,501 

49,436 

— 

38 

20

146,304 

84,030 

204,805 

133,504 

234,322 

165,482 

21

16

22

16

22

23

(52,437)

(15,604)

(151)

(1,540)

(1,126) 

—

(1,566)

(519)

(55,254) 

(17,689)

(10,866) 

(12,395)

(2,165) 

(2,004)

(13,031) 

(14,399)

(68,285) 

(32,088)

166,037

133,394 

52 

8,963 

(2,377) 

51 

8,930 

(473)

159,399 

124,886 

166,037 

133,394 

The financial statements were approved by the Board of Directors and authorised for issue on 6 December 2023 and signed on its  
behalf by:

Peter Birch
Chief Financial Officer

AJ Bell plc

Company registered number: 04503206 

The notes on pages 138 to 163 form an integral part of these financial statements.

The notes on pages 138 to 163 form an integral part of these financial statements.

134 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 135

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of changes in equity
for the year ended 30 September 2023

Consolidated statement of cash flows
for the year ended 30 September 2023

Strategic report

Governance

Financial statements

Other information

Balance at 1 October 2022

Total comprehensive income for the year:

Profit for the year

Transactions with owners, recorded directly in equity:

Issue of shares

Dividends paid

Equity settled share-based payment transactions

Deferred tax effect of share-based payment transactions

Tax relief on exercise of share options

Share transfer relating to EIP (note 23)

Payment of tax from employee benefit trust

Own shares acquired (note 23)

Total transactions with owners

Balance at 30 September 2023

Balance at 1 October 2021

Total comprehensive income for the year:

Profit for the year

Transactions with owners, recorded directly in equity:

Issue of shares

Dividends paid

Equity settled share-based payment transactions

Deferred tax effect of share-based payment transactions

Tax relief on exercise of share options

Share transfer relating to EIP

Total transactions with owners

Balance at 30 September 2022

Share
capital
 £000 

51 

Share 
premium
 £000 

Retained
earnings
 £000 

Own 
shares
 £000 

Total
equity
 £000 

8,930 

124,886 

(473)

133,394 

— 

1

—

— 

— 

— 

— 

— 

— 

1 

— 

68,219

— 

(33,294) 

(110) 

(88) 

123 

(96) 

(241) 

33 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

96 

— 

68,219 

34 

(33,294) 

(110) 

(88) 

123 

— 

(241) 

— 

(2,000) 

(2,000) 

33 

(33,706) 

(1,904) 

(35,576) 

52

8,963 

159,399 

(2,377)

166,037 

Share
capital
 £000 

Share 
premium
 £000 

Retained
earnings
 £000 

Own 
shares
 £000 

Total
equity
 £000 

51 

8,658 

122,739 

(740)

130,708 

— 

— 

— 

— 

— 

— 

— 

— 

— 

46,739 

272 

— 

— 

— 

— 

— 

— 

(50,383)

6,162 

(275)

171 

(267)

272 

(44,592)

51 

8,930 

124,886 

— 

— 

— 

— 

— 

— 

267 

267 

(473)

46,739 

272 

(50,383)

6,162 

(275)

171 

— 

(44,053)

133,394 

Cash flows from operating activities

Profit for the financial year

Adjustments for:

Investment income

Finance costs

Income tax expense

Depreciation, amortisation and impairment

Share-based payment expense

Increase/(decrease) in provisions

Loss on disposal of property, plant and equipment

Increase in trade and other receivables

Increase in trade and other payables

Cash generated from operations

Income tax paid

Net cash flows from operating activities

Cash flows from investing activities

Purchase of other intangible assets

Purchase of property, plant and equipment

Interest received

Net cash flows used in investing activities

Cash flows from financing activities

Payments of principal in relation to lease liabilities

Payment of interest on lease liabilities

Proceeds from issue of share capital

Purchase of own share for employee share schemes

Payment of tax from employee benefit trust

Dividends paid

Net cash flows used in financing activities

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of year

Total cash and cash equivalents at end of year

.

Note

2023 
£000

2022 
£000

68,219 

46,739 

(2,393)

952

(198)

768 

19,442 

11,672 

4,788 

1,103 

607 

16 

3,643 

4,728 

(1,007)

21 

(9,065) 

(11,974)

36,833 

120,502 

2,839 

57,231 

(19,092) 

(11,433)

101,410 

45,798 

(1,926) 

(1,574) 

2,393 

(2,365)

(1,014)

198 

(1,107) 

(3,181)

(1,576) 

(1,716)

(952)

34

(2,000)

(241)

(33,294)

(38,029)

62,274 

84,030 

146,304 

(768)

272 

—

—

(50,383)

(52,595)

(9,978)

94,008 

84,030 

24

14

15

16

16

23

23

11

20

20

The notes on pages 138 to 163 form an integral part of these financial statements.

The notes on pages 138 to 163 form an integral part of these financial statements.

136 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 137

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements 
for the year ended 30 September 2023

1 General information
AJ Bell plc (the ‘Company’) is the Parent Company of the AJ Bell group of companies (together the ‘Group’). The Group provides 
investment administration, dealing and custody services. The nature of the Group’s operations and its principal activities are set out  
in the Strategic report and the Directors’ report.

The Company is a public limited company which is listed on the Main Market of the London Stock Exchange and incorporated and 
domiciled in the United Kingdom. The Company’s number is 04503206 and the registered office is 4 Exchange Quay, Salford Quays, 
Manchester, M5 3EE. A list of investments in subsidiaries, including the name, country of incorporation, registered office, and proportion 
of ownership is given in note 6 of the Company’s separate financial statements.

The consolidated financial statements were approved by the Board on 6 December 2023.

2 Significant accounting policies

Basis of accounting
The consolidated financial statements of AJ Bell plc have been prepared in accordance with UK-adopted International Financial 
Reporting Standards. 

The financial statements are prepared on the historical cost basis and prepared on a going concern basis. They are presented in sterling, 
which is the currency of the primary economic environment in which the Group operates, rounded to the nearest thousand.

The accounting policies have been applied consistently to all periods presented in these financial statements and by all Group entities, 
unless otherwise stated.

Changes to International Reporting Standards
Interpretations and standards which became effective during the year: 
The following amendments and interpretations became effective during the year. Their adoption has not had any significant impact on 
the Group. 

IAS 37

IAS 16

IFRS 3

Onerous Contracts: Cost of Fulfilling a Contract (Amendments)

Effective from

1 January 2022

Property, Plant and Equipment: Proceeds before intended use (Amendments)

1 January 2022

Annual Improvements to IFRS Standards 2018-2020

Reference to the Conceptual Framework (Amendments)

1 January 2022

1 January 2022

Interpretations and standards in issue but not yet effective 
The Group has not early adopted any other standard, interpretation or amendment that has been issued but is not yet effective.

Basis of consolidation
The consolidated financial statements incorporate the financial statements of the Company and entities controlled by the Company (its 
subsidiaries) made up to 30 September each year. The Group controls an entity when it is exposed to, or it has rights to variable returns 
from its involvement with the entity and has the ability to affect those returns through its power over the entity. The Group reassesses 
whether it controls an entity if facts and circumstances indicate there are changes to one or more elements of control. The results of a 
subsidiary undertaking are included in the consolidated financial statements from the date the control commences until the date that 
control ceases.

All intercompany transactions, balances, income and expenses are eliminated on consolidation.

2.1 Going concern
The Group’s business activities, together with its financial position and the factors likely to affect its future development and performance 
are set out in the Strategic report on pages 1 to 69 and the Directors’ report on pages 122 to 124. Note 25 includes the Group’s policies 
and processes for managing exposure to credit and liquidity risk. 

Strategic report

Governance

Financial statements

Other information

The Group’s forecasts and objectives, considering a number of potential changes in trading conditions, show that the Group should be 
able to operate at adequate levels of both liquidity and capital for at least 12 months from the date of signing this report. The Directors 
have performed a number of stress tests, covering a significant reduction in equity market values, a fall in the Bank of England base 
interest rate leading to a lower interest rate retained on customer cash balances, and a further Group-specific idiosyncratic stress relating 
to a scenario whereby prolonged IT issues cause a reduction in customers. Further detail of the forecasts and stress test scenarios are set 
out in the Viability statement on page 69. These scenarios provide assurance that the Group has sufficient capital and liquidity to operate 
under stressed conditions. 

Consequently, after making reasonable enquiries, the Directors are satisfied that the Group has sufficient financial resources to continue 
in business for at least 12 months from the date of signing the report and therefore have continued to adopt the going concern basis in 
preparing the financial statements.

2.2 Business combinations
A business combination is recognised where separate entities or businesses have been acquired by the Group. The acquisition method of 
accounting is used to account for the business combinations made by the Group. The cost of a business combination is measured at the 
aggregate of the fair values (at the date of exchange), of assets given, liabilities incurred or assumed and equity instruments issued by the 
Group in exchange for control of the acquired entity. Where the consideration includes a contingent consideration arrangement, the 
contingent consideration is measured at its acquisition date fair value and included as part of the cost of the acquisition. Subsequent 
changes in such fair values are adjusted against the cost of acquisition where they qualify as measurement period adjustments. All other 
subsequent changes in the fair value of contingent consideration are charged to the income statement, except for obligations that are 
classified as equity, which are not re-measured. Where consideration is dependent on continued employment within the business this is 
treated as a separate transaction as post-acquisition remuneration.

Acquisition related costs are expensed as incurred in the income statement, except if related to the issue of debt or equity securities. 
Identifiable assets acquired and liabilities and contingent liabilities assumed in the business combination are measured initially at their fair 
values at the acquisition date. The excess of the cost of acquisition over the fair value of the Group’s share of the identifiable net assets 
acquired is recorded as goodwill. If this is less than the fair value of the Group’s share of the identifiable net assets of the subsidiary 
acquired, the difference is taken immediately to the income statement.

2.3 Segmental reporting
The Group determines and presents operating segments based on the information that is provided internally to the Board, which is the 
Group’s Chief Operating Decision Maker (CODM). In assessing the Group’s operating segments the Directors have considered the nature 
of the services provided, product offerings, customer bases, operating model and distribution channels amongst other factors. The 
Directors concluded there is a single segment as it operates with a single operating model; operations, support and technology costs  
are managed and reported centrally to the CODM. A description of the services provided is given within note 4.

2.4 Revenue recognition
Revenue represents fees receivable from investment administration and dealing and custody services for both client assets and client 
money. Revenue is measured based on the consideration specified in a contract with a customer. The Group recognises revenue when  
it transfers control over a good or service to a customer.

Recurring fixed
Recurring fixed revenue comprises recurring administration fees and media revenue. 

Administration fees include fees charged in relation to the administration services provided by the Group and are recognised over time  
as the related service is provided.

Included within administration fees are annual pension administration fees. The Group recognises revenue from such fees over time, 
using an input method to measure progress towards complete satisfaction of a single performance obligation. The Group determined 
that the input method is the best method in measuring progress of the services relating to these fees because there is a direct 
relationship between the Group’s effort (i.e. labour hours incurred) and the transfer of service to the customer.

The Group recognises revenue on the basis of the labour hours expended relative to the total expected labour hours to complete  
the service.

Certain pension administration fees are received in arrears or in advance. Where revenue is received in arrears for an ongoing service,  
the proportion of the income relating to services provided but not yet received is accrued. This is recognised as accrued income until the 
revenue is received. Where revenue is received in advance for an ongoing service, the proportion of the income relating to services that 
have not yet been provided is deferred. This is recognised as deferred income until the services have been provided. 

Media revenue includes advertising, subscriptions, events and award ceremony and corporate solutions contracts. Subscriptions and 
corporate solutions revenue is recognised evenly over the period in which the related service is provided. Advertising, event and award 
ceremony revenue is recognised in the period in which the publication is made available to customers or the event or award ceremony 
takes place.

138 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 139

Notes to the consolidated financial statements continued
for the year ended 30 September 2023

2 Significant accounting policies continued

2.4 Revenue recognition continued
Recurring ad valorem
Recurring ad valorem revenue comprises custody fees, retained interest income and investment management fees provided by the 
Group and is recognised evenly over the period in which the related service is provided.

Ad valorem fees include custody fees charged in relation to the holding of client assets and interest received on client money balances. 
Custody fees and investment management fees are accrued on a time basis by reference to the AUA.

Transactional fees
Transactional revenue comprises dealing fees and pension scheme activity fees.

Transaction-based fees are recognised when received in accordance with the date of settlement of the underlying transaction.

Other non-recurring fees are recognised in the period to which the service is rendered.

Customer incentives
Customer incentives paid to new retail customers are considered to be a reduction in revenue under IFRS 15. In line with IFRS 15, 
customer incentives to acquire new customers are offset against recurring ad valorem revenue and spread over the period which the 
customer is required to remain a customer in order to be eligible for the incentive. Customer incentives are paid in cash.

2.5 Share-based payments
The Group operates a number of share-based payment arrangements for its employees and non-employees. These generally involve an 
award of share options (equity-settled share-based payments) which are measured at the fair value of the equity instrument at the date 
of grant.

The share-based payment arrangements have conditions attached before the beneficiary becomes entitled to the award. These can be 
performance and/or service conditions.

The total cost is recognised, together with a corresponding increase in the equity reserves, over the period in which the performance 
and/or service conditions are fulfilled. Costs relating to the development of internally generated intangible assets are capitalised in 
accordance with IAS 38. The cumulative cost recognised for equity-settled transactions at each reporting date until the vesting date 
reflects the extent to which the vesting period has expired and management’s estimate of shares that will eventually vest. At the end of 
each reporting period, the entity revises its estimates of the number of share options expected to vest based on the non-market vesting 
conditions. It recognises any revision to original estimates in the income statement and to intangible assets where appropriate, with a 
corresponding adjustment to equity reserves.

No cost is recognised for awards that do not ultimately vest, except for equity-settled transactions for which vesting is conditional upon 
a market or non-vesting condition. These are treated as vested irrespective of whether or not the market or non-vesting condition is 
satisfied, provided that all other performance and/or service conditions are satisfied.

The cost of equity-settled awards is determined by the fair value at the date when the grant is made using an appropriate valuation 
model or the market value discounted to its net present value, further details of which are given in note 24. The expected life applied  
in the model has been adjusted based on management’s best estimate for the effects of non-transferability, exercise restrictions and 
behavioural considerations.

2.6 Investment income
Investment income comprises the returns generated on corporate cash at banks and short-term highly-liquid investments. Investment 
income is recognised in the income statement as it accrues, using the effective interest rate method.

2.7 Finance costs
Finance costs comprise interest incurred on lease liabilities recognised under IFRS 16. Finance costs are recognised in the income 
statement using the effective interest rate method.

2.8 Taxation
The tax expense represents the sum of the current tax payable and deferred tax. Tax is recognised in the income statement except to the 
extent that it relates to items recognised directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable or receivable on the taxable income or loss for the year and any adjustment to tax payable or 
receivable in respect of previous years, using tax rates enacted or substantively enacted at the reporting date.

Strategic report

Governance

Financial statements

Other information

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes 
and the amounts used for taxation purposes. Deferred tax is not recognised if the temporary difference arises from:

•  the initial recognition of goodwill; or

•  investments in subsidiaries to the extent that the Group is able to control the timing of the reversal of the temporary differences and it 

is probable they will not reverse in the foreseeable future; or

•  the initial recognition of an asset and liability in a transaction other than a business combination that, at the time of the transaction, 

affects neither the accounting nor taxable profit or loss.

Deferred tax assets are recognised for unused tax losses, unused tax credits and deductible temporary differences to the extent that it is 
probable that taxable profits will be available in the future, against which deductible temporary differences can be utilised. Recognised 
and unrecognised deferred tax assets are reassessed at each reporting date.

The principal temporary differences arise from accelerated capital allowances, provisions for share-based payments and unutilised losses.

Deferred tax is measured at the tax rates that are expected to be applied to temporary differences when they reverse, using tax rates 
enacted or substantively enacted at the reporting date.

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax 
liabilities and when they relate to income taxes levied by the same taxation authority and the Group intends to settle its current tax assets 
and liabilities on a net basis.

2.9 Dividends
Dividend distributions to the Company’s shareholders are recognised in the period in which the dividends are declared and paid.  
The final dividend is approved by the Company’s shareholders at the Annual General Meeting. 

2.10 Goodwill
Goodwill arising on consolidation represents the difference between the consideration transferred and the fair value of net assets 
acquired of the subsidiary at the date of acquisition. Goodwill is not amortised, but is reviewed at least annually for impairment.  
Any impairment is recognised immediately through the income statement and is not subsequently reversed.

For the purposes of impairment testing goodwill acquired in a business combination is allocated to the cash generating unit (CGU) 
expecting to benefit from the synergies of the combination. CGUs to which goodwill has been allocated are reviewed annually or more 
frequently when there is an indication that the goodwill relating to that CGU may have been impaired. If the recoverable amount from 
the CGU is less than the carrying amount of the assets present on the consolidated statement of financial position forming that CGU, the 
impairment loss is allocated first to reduce the carrying amount of any goodwill allocated to the assets forming that CGU and then to the 
assets of the CGU pro-rata on the basis of the carrying amount of each asset in the CGU.

On disposal of a subsidiary, the attributable amount of goodwill is included in the determination of the profit or loss on disposal.

2.11 Intangible assets (excluding goodwill)
Intangible assets comprise computer software and mobile applications, and the Group’s Key Operating Systems (KOS). These are stated 
at cost less amortisation and any recognised impairment loss. Amortisation is charged on all intangible assets excluding goodwill and 
assets under construction at rates to write off the cost or valuation, less estimated residual value, of each asset evenly using a straight-
line method over its estimated useful economic life as follows:

Computer software and mobile applications  

3-4 years

KOS 

15 years

KOS enhancements  

Over the remaining life of the KOS

The assets’ estimated useful lives, amortisation rates and residual values are reviewed, and adjusted if appropriate at the end of each 
reporting period. An asset’s carrying value is written down immediately to its recoverable amount if its carrying value is greater than the 
recoverable amount.

The gain or loss arising on the disposal or retirement of an asset is determined as the difference between the sales proceeds and the 
carrying amount of the asset and is recognised in the income statement immediately.

140 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 141

 
 
 
 
 
 
Notes to the consolidated financial statements continued
for the year ended 30 September 2023

2 Significant accounting policies continued

2.12 Internally-generated intangible assets
An internally-generated asset arising from work performed by the Group is recognised only when the following criteria can be 
demonstrated:

•  the technical feasibility of completing the intangible asset so that it will be available for use or sale;

•  the intention to complete the intangible asset and use or sell it;

•  the ability to use or sell the intangible asset;

•  how the intangible asset will generate probable future economic benefits;

•  the availability of adequate technical, financial and other resources to complete the development and to use or sell the intangible 

asset; and

•  the ability to measure reliably the expenditure attributable to the intangible asset during its development.

The amount initially recognised for internally-generated intangible assets is the sum of expenditure incurred from the date when the 
asset first meets the recognition criteria listed above. Development expenditure that does not meet the criteria is recognised as an 
expense in the period which it is incurred.

Subsequent to initial recognition, internally-generated intangible assets are reported at cost less accumulated amortisation and 
accumulated impairment losses, on the same basis as intangible assets that are acquired separately. Assets under construction are not 
amortised until the asset is operational and available for use. 

Expenditure on research activities is recognised as an expense in the period in which it is incurred.

2.13 Property, plant and equipment
All property, plant and equipment is stated at cost, which includes directly attributable acquisition costs, less accumulated depreciation 
and any recognised impairment losses. Depreciation is charged on all property, plant and equipment, except assets under construction, 
at rates to write off the cost, less estimated residual value, of each asset evenly using a straight-line method over its estimated useful 
economic life as follows:

Leasehold improvements   Over the life of the lease

Office equipment    

4 years

Computer equipment  

3-5 years

The assets’ estimated useful lives, depreciation rates and residual values are reviewed, and adjusted if appropriate at the end of each 
reporting period. An asset’s carrying value is written down immediately to its recoverable amount if its carrying value is greater than the 
recoverable amount.

Assets under construction relate to capital expenditure on assets not yet in use by the Group and are therefore not depreciated.

The gain or loss arising on the disposal or retirement of an asset is determined as the difference between the sales proceeds and the 
carrying amount of the asset and is recognised in the income statement immediately.

2.14 Leased assets and lease liabilities
Leases
(i) Right-of-use assets
The Group recognises right-of-use assets at the commencement date of the leases. Right-of-use assets are measured at cost, less any 
accumulated depreciation and impairment losses, and adjusted for any re-measurement of lease liabilities. The cost of right-of-use 
assets includes the amount of lease liabilities recognised, initial direct costs incurred, and lease payments made at or before the 
commencement date less any lease incentives received.

Depreciation is applied in accordance with IAS 16: Property, Plant and Equipment. Right-of-use assets are depreciated over the lease term.

Right-of-use assets are subject to impairment.

(ii) Lease liabilities
At the commencement date of the lease, the Group recognises lease liabilities measured at the present value of lease payments to be 
made over the lease term. The lease payments include fixed payments less any lease incentives receivable.

In calculating the present value of lease payments, the Group uses the incremental borrowing rate at the lease commencement date if 
the interest rate implicit in the lease is not readily determinable. After the commencement date, the amount of lease liabilities is increased 
to reflect the addition of interest and reduced for the lease payments made. In addition, the carrying amount of lease liabilities is 
re-measured if there is a modification, a change in the lease term, a change in the fixed lease payments or a change in the assessment to 
purchase the underlying asset.

Strategic report

Governance

Financial statements

Other information

2.15 Impairment of intangible assets (excluding goodwill), property, plant and equipment 
and leased assets
At each reporting date the Group reviews the carrying amount of its intangible assets, property, plant and equipment and leased assets 
to determine whether there is any indication that those assets have suffered impairment. If such an indication exists then the recoverable 
amount of that particular asset is estimated.

An impairment test is performed for an individual asset unless it belongs to a CGU, in which case the present value of the net future cash 
flows generated by the CGU is tested. A CGU is the smallest group of assets that generates cash inflows from continuing use that are 
largely independent of the cash inflows of other assets or of groups of other assets. An intangible asset with an indefinite useful life or  
an intangible asset not yet available for use is tested for impairment annually and whenever there is an indication that the asset may  
be impaired.

The recoverable amount is the higher of its fair value less costs to sell and its value-in-use. In assessing its value-in-use, the estimated 
net future pre-tax cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments 
of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset or CGU in which the asset sits is estimated to be lower than the carrying value, then the carrying 
amount is reduced to the recoverable amount. An impairment loss is recognised immediately in the income statement as an expense.

An impairment loss is reversed only if subsequent events reverse the effect of the original event which caused the recognition of the 
impairment. An impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount that 
would have been determined, net of depreciation or amortisation, if no impairment loss had been recognised. An impairment reversal is 
recognised in the income statement immediately.

2.16 Retirement benefit costs
The Group makes payments into the personal pension schemes of certain employees as part of their overall remuneration package. 
Contributions are recognised in the income statement as they are payable.

The Group also contributes to employees’ stakeholder pension schemes. The assets of the scheme are held separately from those of the 
Group in independently-administered funds. Any amount charged to the income statement represents the contribution payable to the 
scheme in respect of the period to which it relates.

2.17 Provisions
Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event and it is probable 
that the Group will be required to settle that obligation.

The amount recognised as a provision is the Directors’ best estimate of the consideration required to settle that obligation at the 
reporting date and is discounted to present value where the effect is material.

2.18 Levies
The Group applies the guidance provided in IFRIC 21 to levies issued under the Financial Services Compensation Scheme. The 
interpretation clarifies that an entity should recognise a liability when it conducts the activity that triggers the payment of the levy  
under law or regulation.

2.19 Financial instruments
Financial assets and liabilities are recognised in the statement of financial position when a member of the Group becomes party to the 
contractual provisions of the instrument.

Financial assets
Financial assets are classified according to the business model within which the asset is held and the contractual cash-flow 
characteristics of the asset. All financial assets are classified at amortised cost.

Financial assets at amortised cost
The Group’s financial assets at amortised cost comprise trade receivables, loans, other receivables and cash and cash equivalents.

Financial assets at amortised cost are initially recognised at fair value including any directly attributable costs. They are subsequently 
measured at amortised cost using the effective interest method, less any impairment. No interest income is recognised on financial 
assets measured at amortised cost, with the exception of cash and cash equivalents, as all financial assets at amortised cost are short-
term receivables and the recognition of interest would be immaterial. Financial assets are derecognised when the contractual right to the 
cash flows from the asset expire.

142 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 143

Notes to the consolidated financial statements continued
for the year ended 30 September 2023

2 Significant accounting policies continued

2.19 Financial instruments continued
Trade and other receivables
Trade and other receivables are initially recorded at the fair value of the amount receivable and subsequently measured at amortised cost 
using the effective interest method, less any provision for impairment. Other receivables also represent client money required to meet 
settlement obligations.

Cash and cash equivalents
Cash and cash equivalents include cash in hand, on demand deposits with banks and other short-term highly-liquid investments with 
original maturities of three months or less, or those over which the Group has an immediate right of recall. Where appropriate, bank 
overdrafts are shown within borrowings in current liabilities in the consolidated statement of financial position. 

Impairment of financial assets
The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses a lifetime expected loss allowance for 
all trade receivables and contract assets. To measure the expected credit losses, trade receivables have been grouped based on shared 
credit risk characteristics and number of days past due. The Group considers a trade receivable to be in default when it is past due by 
more than 90 days, or when the value of a client’s receivable balance exceeds the value of the assets they hold with AJ Bell.

The expected loss rates are based on the payment profiles of sales over a period of 12 months before 30 September 2023 and the 
corresponding historical credit losses experienced within this period.

The carrying amount of the financial assets is reduced by the use of a provision. When a trade receivable is considered uncollectable, it is 
written off against the provision. Subsequent recoveries of amounts previously written off are credited against the provision. Changes in 
the carrying amount of the provision are recognised in the income statement.

Financial liabilities
Financial liabilities are classified according to the substance of the contractual arrangements entered into. 

Lease liabilities
Lease liabilities consist of amounts payable by the Group measured at the present value of lease payments to be made over the lease term.

Other financial liabilities
The Group’s other financial liabilities comprised borrowings and trade and other payables. Other financial liabilities are initially measured 
at fair value, net of transaction costs. They are subsequently carried at amortised cost using the effective interest rate method. A financial 
liability is derecognised when, and only when, the Group’s obligations are discharged, cancelled or they expire.

Trade and other payables
Trade and other payables consist of amounts payable to clients and other counterparties and obligations to pay suppliers for goods and 
services in the ordinary course of business, including amounts recognised as accruals. Trade and other payables are measured at 
amortised cost using the effective interest method.

2.20 Employee benefit trust
The employee benefit trusts provide for the granting of shares, principally under share option schemes. AJ Bell plc is considered to have 
control of the trusts and so the assets and liabilities of the trusts are recognised as those of AJ Bell plc.

Shares of AJ Bell plc held by the trusts are treated as ‘own shares’ held and shown as a deduction from equity. Subsequent consideration 
received for the sale of such shares is also recognised in equity, with any difference between the sales proceeds and original cost being 
taken to equity.

3 Critical accounting adjustments and key sources of estimation uncertainty
In the application of the Group’s accounting policies, which are described in note 2, the Directors are required to make judgements, 
estimates and assumptions to determine the carrying amounts of certain assets and liabilities. The estimates and associated assumptions 
are based on the Group’s historical experience and other relevant factors. Actual results may differ from the estimates applied.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period 
in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the revision 
affects both current and future periods.

There are no judgements made, in applying the accounting policies, about the future, or any other major sources of estimation 
uncertainty at the end of the reporting period, that have a significant risk of resulting in a material adjustment to the carrying amounts  
of assets and liabilities within the next financial year. 

Strategic report

Governance

Financial statements

Other information

4 Segmental reporting
It is the view of the Directors that the Group has a single operating segment being investment services in the advised and D2C space 
administering investments in SIPPs, ISAs and General Investment/Dealing accounts. Details of the Group’s revenue, results and assets 
and liabilities for the reportable segment are shown within the consolidated income statement and consolidated statement of financial 
position on pages 134 and 135 respectively.

The Group operates in one geographical segment, being the UK.

Due to the nature of its activities, the Group is not reliant on any one customer or group of customers for generation of revenues.

5 Revenue
The analysis of the consolidated revenue is as follows:

Recurring fixed

Recurring ad valorem

Transactional 

2023 
£000

2022 
£000

30,666 

29,787 

161,152 

102,184 

26,416 

31,876 

218,234 

163,847 

Recurring ad valorem fees include custody fees. These recurring charges are derived from the market value of retail customer assets, 
based on asset mix and portfolio size, and are therefore subject to market and economic risks. The rate charged is variable dependent  
on the product, portfolio size and asset mix within the portfolio. The risks associated with this revenue stream in terms of its nature and 
uncertainty is discussed further within the financial instruments and risk management note 25 on page 160.

Recurring ad valorem fees also include retained interest income earned on the level of customer cash balances, which are based on 
product type, customers’ asset mix and portfolio size and are therefore subject to market and economic risks. The risks associated with 
this revenue stream in terms of its nature and uncertainty is discussed further within the financial instruments and risk management  
note 25 on page 160.

The total revenue for the Group has been derived from its principal activities undertaken in the United Kingdom.

6 Operating profit
Profit for the financial year has been arrived at after charging:

Amortisation and impairment of intangible assets

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Loss on the disposal of property, plant and equipment

Auditor’s remuneration (see below)

Staff costs (see note 7)

2023 
£000

2,055 

1,079 

1,654 

16 

1,093 

64,758

2022 
£000

1,034 

1,019 

1,590 

21 

496 

54,887 

During the year there was no expenditure in relation to research and development expensed to the income statement (2022: £nil). 

Auditor’s remuneration
The analysis of auditor’s remuneration is as follows:

Fees payable to the Company’s auditor for the audit of the Company’s annual accounts

Fees payable to the Company’s auditor for the audit of the Company’s subsidiaries’ accounts, pursuant  
to legislation

Audit-related assurance services

Other assurance services

1.  Of which £215,000 relates to the audit for the year ended 2022.

Of the above, audit-related services for the year totalled £1,063,000 (2022: £473,000).

2023 
£000

329 

589 

115 

60 

1,0931 

2022 
£000

155 

204 

89 

48 

 496 

144 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 145

 
 
Notes to the consolidated financial statements continued
for the year ended 30 September 2023

7 Staff costs
The average monthly number of employees (including Executive Directors) of the Group was:

Operational and support

Technology

Distribution

Employee benefit expense for the Group during the year:

Wages and salaries

Social security costs

Retirement benefit costs

Termination benefits

Share-based payments (note 24)

Strategic report

Governance

Financial statements

Other information

2023 
No.

856

279 

 140 

2022 
No.

 761 

 225 

 109 

 1,275 

 1,095 

2023 
£000

2022 
£000

51,854 

41,427 

5,846 

5,937 

18 

1,103 

64,758 

4,808 

3,857 

67 

4,728 

54,887 

Deferred tax relating to share-based payments (note 18)

Current tax relief on exercise of share options

The charge for the year can be reconciled to the profit per the income statement as follows:

Profit before tax

UK Corporation Tax at 22% (2022: 19%):

Effects of:

Expenses not deductible for tax purposes

Income not taxable in determining taxable profit

Amounts not recognised

Effect of rate changes to deferred tax

Adjustments to current and deferred tax in respect of prior periods

Effective tax rate

2023 
£000

 88

(123)

(35) 

2022 
£000

275 

(171)

104 

2023 
£000

87,661 

19,293 

2022 
£000

58,411 

11,098 

(22) 

(16) 

325 

(133) 

(5) 

669 

(86)

236 

(52)

(193)

 19,442 

 11,672 

22.2%

20.0%

In addition to the above, £1,919,000 staff costs (2022: £1,315,000) have been capitalised as an internally generated intangible asset  
(see note 14). 

8 Investment income

Interest income on cash balances

9 Finance costs

Interest on lease liabilities

10 Taxation
Tax charged in the income statement:

Current taxation

UK Corporation Tax

Adjustment to current tax in respect of prior periods

Deferred taxation

Origination and reversal of temporary differences

Adjustment to deferred tax in respect of prior periods

Effect of changes in tax rates

Total tax expense

2023 
£000

2,393 

2022 
£000

198 

2023 
£000

952 

2022 
£000

768 

2023 
£000

2022 
£000

19,750

11,855 

(346)

(238)

19,404 

11,617 

(170)

341

(133)

38 

62 

45 

(52)

55 

 19,442 

 11,672 

Corporation Tax is calculated at 22% of the estimated assessable profit for the year to 30 September 2023 (2022: 19%).

In addition to the amount charged to the income statement, certain tax amounts have been credited directly to equity as follows:

Deferred tax has been recognised at 25%, being the rate expected to be in force at the time of the reversal of the temporary difference 
(2022: 19% or 25%). A deferred tax asset in respect of future share option deductions has been recognised based on the Company’s share 
price at 30 September 2023.

11 Dividends

Amounts recognised as distributions to equity holders during the year:

Final dividend for the year ended 30 September 2022 of 4.59p (2021: 4.50p per share)

Special dividend for the year ended 30 September 2022 of nil (2021: 5.00p per share)

Interim dividend for the year ended 30 September 2023 of 3.50p (2022: 2.78p per share)

Total dividends paid on equity shares

Proposed final dividend for the year ended 30 September 2023 of 7.25p (2022: 4.59p) per share

2023 
£000

2022 
£000

18,893

—

14,401

33,294 

29,807

18,460 

20,511

11,412 

 50,383 

 18,843 

A final dividend declared of 7.25p per share is payable on 9 February 2024 to shareholders on the register on 12 January 2024. The 
ex-dividend date will be 11 January 2024. The final dividend is subject to approval by the shareholders at the Annual General Meeting  
on 30 January 2024 and has not been included as a liability within these financial statements. 

Dividends are payable on all ordinary shares as disclosed in note 23.

The employee benefit trusts, which held 1,082,343 ordinary shares (2022: 567,100) in AJ Bell plc at 30 September 2023, have agreed to 
waive all dividends. This represented 0.3% (2022: 0.1%) of the Company’s called-up share capital. The maximum amount held by the 
trusts during the year was 1,082,343. 

12 Earnings per share
Basic earnings per share is calculated by dividing the profit attributable to the owners of the Parent Company by the weighted average 
number of ordinary shares, excluding own shares, in issue during the year.

Diluted earnings per share is calculated by adjusting the weighted average number of shares to assume exercise of all potentially dilutive 
share options.

The weighted average number of anti-dilutive share options and awards excluded from the calculation of diluted earnings per share was 
148,995 as at 30 September 2023 (FY22: 201,774).

146 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 147

 
 
 
 
 
 
 
 
 
 
Strategic report

Governance

Financial statements

Other information

14 Other intangible assets

Cost

At 1 October 2021

Additions

Disposals

At 30 September 2022

Additions

Disposals

At 30 September 2023

Amortisation

As at 1 October 2021

Amortisation charge

Eliminated on disposal

At 30 September 2022

Amortisation and impairment

Eliminated on disposal

At 30 September 2023

Carrying amount

At 30 September 2023

At 30 September 2022

At 30 September 2021

Average remaining amortisation period

Key operating 
system 
£000

Contractual 
customer 
relationships
 £000

Computer 
software and 
mobile 
applications
 £000

11,681

2,749

2,135

—

—

(2,135)

14,430

706

—

15,136

7,191

337

—

7,528

337

—

7,865

7,271

6,902

4,490

 2 years 

—

—

—

—

2,135

—

(2,135)

—

—

—

—

—

—

—

Total 
£000

20,285

3,799

(2,618)

21,466

713

(36)

6,469

1,050

(483)

7,036

7

(36)

7,007

22,143

4,945

697

(483)

5,159

1,718

(32)

14,271

1,034

(2,618)

12,687

2,055

(32)

6,845

14,710

162

1,877

1,524

 Nil 

7,433

8,779

6,014

The amortisation and impairment charge above is included within administrative expenses in the income statement.

Additions include an amount of £706,000 relating to internally generated assets for the year ended 30 September 2023 (2022: £3,556,000).

Total additions in the period are net of a credit of £1,213,000 related to the reversal of capitalised share-based payment expenses  
(2022: additions of £1,434,000). The reversal recognised in the period is due to a change in estimate regarding the expected vesting  
of milestones relating to the earn-out arrangement (note 24). 

The net carrying amount of key operating systems includes £6,430,000 (2022: £5,724,000), relating to assets in development which are 
currently not amortised. At the year end, the Group had not entered into any contractual commitments (2022: £103,000) for the 
acquisition of intangible assets.

Notes to the consolidated financial statements continued
for the year ended 30 September 2023

12 Earnings per share continued
The calculation of basic and diluted earnings per share is based on the following data:

Earnings 

Earnings for the purposes of basic and diluted earnings per share being profit attributable to the owners  
of the Parent Company 

68,219 

46,739 

2023 
£000

2022 
£000

Number of shares

Weighted average number of ordinary shares for the purposes of basic EPS in issue during the year

411,242,458

410,248,095 

Effect of potentially dilutive share options

Weighted average number of ordinary shares for the purposes of fully diluted EPS

1,405,191

1,485,721

412,647,649 

411,733,816

2023 
No.

2022 
No.

Earnings per share (EPS)

Basic (pence)

Diluted (pence)

13 Goodwill

Cost

As at 1 October and 30 September

Impairment 

As at 1 October and 30 September

Carrying value at 30 September 

2023 

2022 

16.59

16.53

11.39

11.35

2023 
£000

2022 
£000

7,103 

7,103 

(112)

 6,991 

(112)

 6,991 

Goodwill relates to acquisitions allocated to the Group’s single cash generating unit (CGU).

The Group tests goodwill annually for impairment or more frequently if there are indications that goodwill might be impaired.

The recoverable amount of the assets within the CGU is determined using value-in-use calculations. In assessing the value-in-use the 
estimated future cash flows of the CGU are discounted to their present value using a pre-tax discount rate. Cash flows are based upon 
the most recent forecasts, approved by the Board, covering a two-year period.

The key assumptions for value-in-use calculations are those regarding discount rate, growth rates and expected changes to revenues 
and costs in the period, as follows:

•  a compound rate of 9.5% (2022: 20%) has been used to assess the expected growth in revenue for the two-year forecast period.  

This is based on a combination of historical and expected future performance;

•  benefits realised from our economies of scale are passed onto customers in the form of price reductions; and

•  modest ongoing maintenance expenditure is required on the assets within the CGU in order to generate the expected level of  

cash flows.

The Directors have made these assumptions based upon past experience and future expectations in the light of anticipated market 
conditions and the results of streamlining processes through implementation of the target operating model for customer services.

Cash flows have been discounted using a pre-tax discount rate of 8.6% (2022: 8.1%).

The pre-tax discount rate has been calculated using an independent external source. The Directors have performed sensitivity analysis 
on their calculations, with key assumptions being revised adversely to reflect the potential for future performance being below expected 
levels. Changes to revenue are the most sensitive as they would have the greatest impact on future cash flows. However, even with nil 
growth in revenue, there would still be sufficient headroom to support the carrying value of the assets under the CGU.

Based upon the review above the estimated value-in-use of the CGU comfortably supports the carrying value of the assets held within it, 
and so the Directors are satisfied that for the period ended 30 September 2023 goodwill is not impaired. 

148 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 149

 
 
 
 
 
 
Notes to the consolidated financial statements continued
for the year ended 30 September 2023

15 Property, plant and equipment

Leasehold 
improvements
£000

Office 
equipment
 £000

Computer 
equipment
 £000

Strategic report

Governance

Financial statements

Other information

16 Leases

i) Right-of-use assets

Cost

At 1 October 2021

Additions

At 30 September 2022

Additions

Disposals 

At 30 September 2023

Depreciation

At 1 October 2021

Charge for the year

At 30 September 2022

Charge for the year

Disposals 

At 30 September 2023

Carrying amount

At 30 September 2023

At 30 September 2022

At 30 September 2021

Computer 
and office 
equipment
 £000

252

—

252

21

(6)

Property 
£000

16,158

538

16,696

161

—

Total
 £000

16,410

538

16,948

182

(6)

16,857

267

17,124

2,940

1,541

4,481

1,617

—

6,098

10,759

12,215

13,218

145

49

194

37

(5)

226

41

58

107

3,085

1,590

4,675

1,654

(5)

6,324

10,800

12,273

13,325

Total 
£000

8,756 

1,014 

(325)

9,445 

1,574 

2,192 

9 

— 

2,201 

186 

— 

954 

22 

(1)

975 

42 

(9) 

5,610 

983 

(324)

6,269 

1,346 

(241) 

(250) 

2,387 

1,008 

7,374 

10,769 

655 

167 

— 

822 

174

— 

996 

1,391 

1,379 

1,537 

797 

72 

(1)

868 

58 

(9) 

3,953 

780 

(303)

4,430 

847 

(230) 

917

5,047

91 

107 

157 

2,327 

1,839 

1,657 

5,405 

1,019 

(304)

6,120 

1,079 

(239) 

6,960 

3,809 

3,325 

3,351 

Cost

At 1 October 2021

Additions

Disposals

At 30 September 2022

Additions

Disposals

At 30 September 2023

Depreciation

At 1 October 2021

Charge for the year

Eliminated on disposal

At 30 September 2022

Charge for the year

Eliminated on disposal

At 30 September 2023

Carrying amount

At 30 September 2023

At 30 September 2022

At 30 September 2021

The depreciation charge above is included within administrative expenses in the income statement.

The depreciation charge above is included within administrative expenses in the income statement.

At the year end, the Group had not entered into contractual commitments for the acquisition of property, plant and equipment  
(2022: £471,000).

Computer equipment includes assets under construction of £68,000 (2022: £37,000) which are currently not depreciated. 

The Group has entered into various leases in respect of property and computer and office equipment as a lessee. Lease terms are 
negotiated on an individual basis and contain a range of different terms and conditions. Property leases typically run for a period of  
six to fifteen years and computer and office equipment for a period of one to six years. 

Additions include £161,000 relating to the increase in the Group’s dilapidation provision (2022: £455,000) (see note 22). 

Other than property and computer and office equipment there are no further classes of assets leased by the Group.

ii) Lease liabilities

Current

Non-current

The undiscounted maturity analysis of lease liabilities is shown below:

Within one year

In the second to fifth years inclusive

After five years

Total minimum lease payments

2023 
£000

1,540

10,866

12,406

2023 
£000

2,384 

8,216 

5,525 

2022 
£000

1,566

12,395

13,961

2022 
£000

2,517 

8,579 

7,533 

16,125 

18,629 

The total lease interest expense for the year ended 30 September 2023 was £952,000 (2022: £768,000). Principal cash outflow for leases 
accounted for under IFRS 16 for the year ended 30 September 2023 was £1,576,000 (2022: £1,716,000).

150 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 151

 
Notes to the consolidated financial statements continued
for the year ended 30 September 2023

17 Subsidiaries
The Group consists of a Parent Company, AJ Bell plc incorporated within the UK, and a number of subsidiaries held directly and 
indirectly by AJ Bell plc which operate and are incorporated in the UK. Note 6 to the Company’s separate financial statements lists  
details of the interests in subsidiaries.

18 Deferred tax asset

Deferred tax asset

Deferred tax liability

2023 
£000

999 

(515) 

484 

The movement on the deferred tax account and movement between deferred tax assets and liabilities is as follows:

At 1 October 2021

(Charge)/credit to income statement

Charge to equity

At 30 September 2022

(Charge)/credit to income statement

Charge to equity

At 30 September 2023

Accelerated
capital
allowances
£000

Share-based
payments
£000

Short-term
timing
differences
£000

Losses 
£000

(199)

(97)

— 

(296)

(219) 

— 

(515)

990 

31 

(275)

746 

80 

(88) 

738 

149 

11 

— 

160 

101 

— 

261 

— 

— 

— 

— 

— 

— 

— 

2022 
£000

906 

(296)

610 

Total 
£000

940 

(55)

(275)

610 

(38) 

(88) 

484 

The current year deferred tax adjustment relating to share-based payments reflects the estimated total future tax relief associated with 
the cumulative share-based payment benefit arising in respect of share options granted but unexercised as at 30 September 2023.

Deferred tax assets have been recognised in respect of other temporary differences giving rise to deferred tax assets where it is probable 
that these assets will be recovered. As at 30 September 2023, deferred tax assets have not been recognised on trading losses of 
£5,524,000 (2022: £4,051,000).

Strategic report

Governance

Financial statements

Other information

The ageing profile of trade receivables was as follows:

Current – not past due

Past due: 

0 to 30 days

31 to 60 days

61 to 90 days

91 days and over

Provision for impairment

The movement in the provision for impairment of trade receivables is as follows:

Opening loss allowance as at 1 October

Loss allowance recognised

Receivables written off during the year as uncollectable

Unused amount reversed

Balance at end of year

20 Cash and cash equivalents

Group cash and cash equivalent balances

2023 
£000

1,137 

476 

279 

173 

1,341 

3,406 

(793) 

2,613 

2023 
£000

605 

254 

(8) 

(58) 

793 

2022 
£000

747 

886 

116 

39 

1,024 

2,812 

(605)

2,207 

2022 
£000

524 

174 

(21)

(72)

605 

2023 
£000

2022 
£000

146,304 

84,030 

Cash and cash equivalents at 30 September 2023 and 30 September 2022 are considered to be holdings of less than one month, or 
those over which the Group has an immediate right of recall. 

19 Trade and other receivables

21 Trade and other payables

Trade receivables

Prepayments

Accrued income

Other receivables

2023 
£000

2,613 

8,861 

33,662 

13,365 

58,501 

2022 
£000

2,207 

6,824 

21,960 

18,445 

 49,436

Trade payables

Social security and other taxes

Other payables

Accruals

Deferred income

2023 
£000

960

3,453 

859 

45,043 

2,122 

2022 
£000

138 

2,151 

678

10,428 

2,209 

52,437 

 15,604 

The Directors consider that the carrying amount of trade and other receivables approximates their fair value. Included within other 
receivables is client money required to meet settlement obligations and are payable on demand.

Included within accrued income is £1,081,000 (2022: £984,000) relating to contract assets, a movement of £97,000 (2022: £6,000) 
during the year due to increased revenues. 

Trade payables, accruals and deferred income principally comprise amounts outstanding for trade purposes including payment of 
interest to customers and ongoing costs of the business. The Directors consider that the carrying amount of trade payables 
approximates their fair value.

Deferred income in the current and prior year relates to contract liabilities. The prior year deferred income balance has now all been 
recognised as revenue and the current year balance all relates to cash received in the current period. Total deferred income as at  
30 September 2023 is expected to be recognised as revenue in the coming year. 

152 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 153

 
 
 
 
Notes to the consolidated financial statements continued
for the year ended 30 September 2023

22 Provisions

At 1 October 2022

Additional provisions

Provisions used

At 30 September 2023

Included in current liabilities

Included in non-current liabilities

Office 
dilapidations
 £000

 Other 
provision
 £000

2,004 

161 

— 

2,165 

— 

2,165 

519 

778 

(171) 

1,126 

1,126 

— 

Total
 £000

2,523 

939 

(171) 

3,291 

1,126 

2,165 

Office dilapidations
The Group is contractually obliged to reinstate its leased properties to their original state and layout at the end of the lease terms. During 
the year, management reviewed the Group’s dilapidation provision and the assumptions on which the provision is based. The estimate is 
based upon property location, size of property and an estimate of the charge per square foot. A further charge of £161,000 has been 
recognised in relation to an increase in the estimated charge per square foot. The office dilapidations provision represents management’s 
best estimate of the costs which will ultimately be incurred in settling these obligations.

Other provisions
The other provisions relate to the settlement of an operational tax dispute, the costs associated with defending a legal case and 
compensation required to settle a small number of disputed claims. There is some uncertainty regarding the amount and timing of  
the outflows required to settle the obligations; therefore a best estimate has been made by assessing a number of different outcomes 
considering the potential areas and time periods at risk and any associated interest. The timings of the outflows are uncertain and  
could be paid within 12 months of the date of the statement of financial position, subject to the timing of a final resolution. 

23 Share capital

Issued, fully-called and paid: 

Ordinary shares of 0.0125p each

All ordinary shares have full voting and dividend rights.

The following transactions have taken place during the year:

Transaction type

Share class

Exercise of CSOP options

Ordinary shares of 0.0125p each

Exercise of EIP options

Ordinary shares of 0.0125p each

Free shares

Ordinary shares of 0.0125p each

2023 
Number

2022 
Number

2023 
£

2022 
£

412,211,306 411,091,634 

51,526 

51,386 

Number of 
shares

31,462 

530,303 

557,907

1,119,672 

Share 
premium
 £000

33 

— 

—

33 

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at 
general meetings of the Company. They are entitled to share in the proceeds on the return of capital, or upon the winding up of the 
Company in proportion to the number of and amounts paid on shares held. The shares are non-redeemable.

Own shares
As at 30 September 2023, the Group held 1,082,343 in own shares in employee benefit trusts to satisfy future share incentive plans. 
Shares held by the Trust are held at £2,377,000 (2022: £473,000) being the price paid to repurchase, and the carrying value is shown  
as a reduction within shareholders’ equity. 

During the year, 631,151 ordinary own shares were purchased through AJ Bell’s employee benefit trust in exchange for consideration  
of £2,000,000 (2022: £nil). 115,908 EIP options were exercised and issued from the employee benefit trusts in the year.

The costs of operating the trusts are borne by the Group but are not material. The trusts waived the right to receive dividends on  
these shares.

Strategic report

Governance

Financial statements

Other information

24 Share-based payments

Company Share Option Plan (CSOP)
The CSOP is a HMRC approved scheme in which the Board, at their discretion, grant options to employees to purchase ordinary shares. 
Each participating employee can be granted options up to the value of £60,000. Options granted under the CSOP can be exercised 
between the third and tenth anniversary after the date of grant and are usually forfeited if the employee leaves the Group before the 
option expires. The expense for share-based payments under the CSOP is recognised over the respective vesting period of these options.

Option To Buy Scheme (OTB) – Growth shares
The OTB scheme is a historical award scheme whereby the Board at its discretion granted growth shares to employees. Growth shares 
entitled the holder to participate in the growth value of the Group above a certain threshold level, set above the current market value  
of the Group at the time the shares were issued. Growth shares granted under the OTB scheme had different vesting conditions.  
The vesting condition attached to all growth shares granted is that the threshold level needs to be met and an exit event needs to  
have occurred. As part of the AJ Bell listing process all awards were converted into ordinary shares and those awards granted with  
an additional employment condition of four or six years after the date of grant, continue to be recognised as a share-based payment. 
Awards that were issued subject to employment conditions are subject to buy back options under which the Group can buy back  
the shares for their issue price if the employee leaves the Group before the expiry of the employment condition period.

Buy As You Earn plan (BAYE)
The BAYE plan is an all-employee share plan under which shares can be issued to employees as either free shares or partnership shares. 

The Company may grant free shares up to a maximum of £3,600 per employee in a tax year. During the year, free shares up to a 
maximum value of £2,000 have been offered to all employees who were employed by the Company at 30 September 2022 (2022: nil).

Employees have been offered the opportunity to participate in the partnership plan to enable such employees to use part of their pre-tax 
salary to acquire shares. The limit to the pre-tax salary deduction is £1,800 or, if lower, 10% of salary each year. 

The plan entitles employees to use this deduction to buy shares in the Company on a monthly basis at the current market value. 
Employees are able to withdraw their shares from the plan at any time but may be subject to income tax and national insurance charges 
if withdrawn within three years of purchasing the shares. Therefore the monthly partnership plan does not give rise to a share-based 
payment charge. 

Executive Incentive Plan (EIP)
The EIP is a performance share plan that involves the award of nominal cost options to participants conditional on the achievement of 
specified performance targets and continuous employment over a certain period of time. Individual grants will be dependent on the 
assessment of performance against a range of financial and non-financial targets set at the beginning of the financial year. 

Senior Manager Incentive Plan (SMIP)
The SMIP is a performance share plan that involves the award of nominal cost options to participants conditional on the achievement of 
specified performance targets and continuous employment over a certain period of time. Individual grants will be dependent on the 
assessment of performance against a range of financial and non-financial targets set at the beginning of the financial year. 

CSR initiative
A CSR initiative was introduced in December 2019 with the intention of giving an additional contribution to charity through the donation 
of share options should a number of stretching targets be met by the Group. The awards made are equity-settled awards and involved 
the grant of market value options to the AJ Bell Trust conditional on the achievement of diluted earnings per share (DEPS) targets for the 
financial years 2022, 2023 and 2024 (Performance Period).

The exercise of each tranche will be conditional upon the DEPS having increased in relation to the 7.47 pence DEPS for the year ended 
30 September 2019, by more than:

•  90% for September 2022;

•  115% for September 2023; and

•  140% for 30 September 2024.

These are considered to be the lower DEPS targets. The upper DEPS target for each performance period is 10% above the lower  
DEPS target.

The percentage of shares granted that will vest in each performance period is determined as follows:

•  If actual DEPS is below the lower DEPS target, the vesting percentage is equal to zero;

•  If actual DEPS is above the upper DEPS target, the vesting percentage is equal to 100%; and

•  If actual DEPS is between the lower and upper target, then the vesting percentage is determined by linear interpolation on a straight-

line basis and rounded down to the nearest 10%.

154 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 155

 
 
Strategic report

Governance

Financial statements

Other information

Notes to the consolidated financial statements continued
for the year ended 30 September 2023

24 Share-based payments continued

EIP

CSR initiative continued
As no service is being provided by the AJ Bell Trust, all conditions involved in the arrangement are considered to be non-vesting 
conditions. Non-vesting conditions should be taken into account when estimating the fair value of the equity instrument granted.  
The fair value has been estimated using the Monte Carlo simulation model. 

Earn-out arrangement
The acquisition of Adalpha gave rise to an earn-out arrangement whereby share awards will be made should a number of operational 
and financial milestones, relating to AUA targets and the development of a simplified proposition for financial advisers, be met. The 
awards will be equity-settled and will vest in several tranches in line with the agreed milestones.

Under the terms of the acquisition agreement, shares will be awarded to eligible employees conditional upon the successful completion 
of certain performance milestones and their continued employment with the Group during the vesting period. There is no exercise price 
attached to the share award. 

Outstanding at beginning of the year

Granted during the year

Exercised during the year

Lapsed during the year

Outstanding at the end of the year 

Exercisable at the end of the year

2023

2022

Weighted 
Average 
Exercise Price 
£

Weighted 
Average 
Exercise Price 
£

Number

Number

 1,615,868 

 0.000125 

1,487,313

 0.000125 

 912,833 

 0.000125 

736,015

 0.000125 

 (646,211) 

 0.000125 

(495,550)

 0.000125 

(207,298) 

 0.000125 

(111,910)

 0.000125 

1,675,192

 0.000125 

 1,615,868 

 0.000125 

 349,055 

 0.000125 

 565,636 

 0.000125 

The weighted average remaining contractual life of EIP shares outstanding at the end of the period was 8.3 years (2022: 8 years).

The fair value of the earn-out arrangement is estimated as at the date of grant calculated by reference to the quantum of the earn-out 
payment for each performance milestone and an estimated time to proposition completion, discounted to net present value. The 
performance conditions included within the arrangement are not considered market conditions and therefore the expected vesting  
is reviewed at each reporting date.

SMIP initiative

Movements during the year
The tables below summarise the outstanding options for each share-based payment scheme. 

CSOP

Outstanding at the beginning of the year

Granted during the year

Forfeited during the year

Exercised during the year

Outstanding at the end of the year 

Exercisable at the end of the year

2023

2022

Weighted 
Average 
Exercise Price 
£

 3.90 

 3.73 

 3.94 

 1.04 

 3.91 

 3.94 

Number

 1,101,893 

 223,167 

 (1,111,523) 

 (31,462) 

 182,075 

 39,339 

Weighted 
Average 
Exercise Price 
£

 3.23 

 3.73 

 4.05 

 1.02 

 3.90 

 1.04 

Number

1,015,763

461,744

(108,611)

(267,003)

1,101,893

 31,462 

The lowest exercise price for share options outstanding at the end of the period was 298p (2022: 104p) and the highest exercise price 
was 434p (2022: 434p). The weighted average remaining contractual life of share options outstanding at the end of the period was  
7.6 years (2022: 8.3 years).

OTB – Growth Shares

Outstanding at the beginning of the year

Vested

Outstanding at the end of the year 

2023

2022

Weighted 
Average 
Exercise Price 
£

Weighted 
Average 
Exercise Price 
£

Number

Number

 1,166,131 

 0.63 

3,192,268

 —

 — 

 (2,026,137) 

 1,166,131 

 0.63 

1,166,131

0.63

 0.63 

0.63

Upon listing to the London Stock Exchange, all growth shares were converted to ordinary shares and therefore no exercise price exists 
for growth shares outstanding at the end of the period. The weighted average remaining contractual life of growth shares converted to 
ordinary shares under a call option agreement at the end of the period was 0.2 years (2022: 1.2 years).

Outstanding at beginning of the year

Granted during the year

Outstanding at the end of the year 

Exercisable at the end of the year

CSR initiative

Outstanding at the beginning of the year

Forfeited during the year

Outstanding at the end of the year 

Exercisable at the end of the year

2023

Weighted 
Average 
Exercise Price 
£

—

Number

—

 3,999 

 0.000125 

3,999 

 0.000125

—

—

2023

2022

Weighted 
Average 
Exercise Price 
£

4.01

 4.01 

 4.01 

 4.01 

Number

1,662,510

(332,502) 

1,330,008 

498,753 

Weighted 
Average 
Exercise Price 
£

4.01

 4.01 

 4.01 

—

Number

2,493,766

 (831,256) 

 1,662,510 

—

The weighted average remaining contractual life of CSR options outstanding at the end of the period was 6.2 years (2022: 7.2 years).

Weighted average share price of options exercised
The weighted average share price of all options exercised during the year was £3.46 (2022: £3.67).

Earn-out arrangement 

Shares granted during the year 

2023

2022

Weighted 
Average 
Exercise Price 
£

Weighted 
Average 
Exercise Price 
£

Number

—

 155,974

 3.15

Number

—

156 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 157

Notes to the consolidated financial statements continued
for the year ended 30 September 2023

24 Share-based payments continued
Measurement
The fair value of equity-settled share options granted is estimated as at the date of grant using the Black-Scholes model, taking into 
account the terms upon which the options and awards were granted. 

The inputs into the Black-Scholes model and assumptions used in the calculations are as follows:

EIP

Grant date

Number of shares under option

Fair value of share from generally accepted business model (£)

Share price (£)

Exercise price of an option (£)

Expected volatility

Expected dividend yield

Risk-free interest rate

Expected option life to exercise (months)

CSOP

Grant date

Number of shares under option

Fair value of share option from generally accepted business model (£)

Share price (£)

Exercise price of an option (£)

Expected volatility

Expected dividend yield

Risk-free interest rate

Expected option life to exercise (months)

SMIP

Grant date

Number of shares under option

Fair value of share option from generally accepted business model (£)

Share price (£)

Exercise price of an option (£)

Expected volatility

Expected dividend yield

Risk-free interest rate

Expected option life to exercise (months)

09/12/2022

09/12/2022

09/12/2022

425,873 

121,478

365,482

3.54

3.61

3.40

3.61

3.33

3.61

0.000125

0.000125 

0.000125 

36.90% 

35.09%

35.09%

2.04%

3.15%

12

2.04%

3.18%

36

2.04%

3.22%

48

08/12/2022

223,167 

0.82

3.61

3.73

35.09%

2.04%

3.18%

36

08/02/2023

3,999 

3.25

3.46

0.000125

14.79%

2.13%

3.15%

36

Expected volatility is estimated by considering historic average share price volatility at the grant date.

The expected life of the options is based on the minimum period between the grant of the option, the earliest possible exercise date and 
an analysis of the historical exercise data that is not necessarily indicative of exercise patterns that may occur. The expected volatility 
reflects the assumption that historical volatility is indicative of future trends, which may also not necessarily be the case.

During the year, the Group recognised a total share-based payment expense of £1,103,000 (2022: £4,728,000), inclusive of a £1,213,000 
reversal of capitalised share-based payment expense (2022: capitalised £1,434,000) within the statement of financial position.

The reversal recognised in the period is due to a change in estimate regarding the expected vesting dates of milestones relating to the 
earn-out arrangement. Under the terms of the earn-out arrangement, shares will be awarded to eligible employees conditional upon the 
successful completion of certain performance milestones and their continued employment with the Group during the vesting period. 
The performance condition included within the arrangement is not considered a market condition and therefore the expected vesting 
will be reviewed at each reporting date. 

Strategic report

Governance

Financial statements

Other information

25 Financial instruments and risk management
The Group’s activities expose it to a variety of financial instrument risks; market risk (including interest rate and foreign exchange),  
credit risk and liquidity risk. Information is presented below regarding the exposure to each of these risks, including the procedures for 
measuring and managing them.

Financial instruments include both financial assets and financial liabilities. Financial assets principally comprise trade and other 
receivables and cash and cash equivalents. Financial liabilities comprise trade and other payables, accruals and obligations under  
leases. The Group does not have any derivative financial instruments.

Risk management objectives
The Group has identified the financial, business and operational risks arising from its activities and has established policies and 
procedures to manage these items in accordance with its risk appetite. The Board of Directors has overall responsibility for establishing 
and overseeing the Group’s risk management framework and risk appetite.

The Group’s financial risk management policies are intended to ensure that risks are identified, evaluated and subject to ongoing 
monitoring and mitigation (where appropriate). These policies also serve to set the appropriate control framework and promote a robust 
risk culture within the business. 

The Group regularly reviews its financial risk management policies and systems to reflect changes in the business, counterparties, 
markets and range of financial instruments that it uses.

The Group’s Treasury Committee has principal responsibility for monitoring exposure to the risks associated with cash and cash 
equivalents. Policies and procedures are in place to ensure the management and monitoring of each type of risk. The primary objective 
of the Group’s treasury policy is to manage short-term liquidity requirements whilst maintaining an appropriate level of exposure to other 
financial risks in accordance with the Group’s risk appetite.

Significant accounting policies
Details of the significant accounting policies, including the criteria for recognition, the basis of measurement and the basis on which 
income and expenses are recognised, in respect of each financial asset and financial liability, are disclosed within note 2 to the financial 
statements.

Categories of financial instrument
The financial assets and liabilities of the Group are detailed below:

Financial assets

Trade receivables

Accrued income

Other receivables

Cash and cash equivalents

Financial liabilities

Trade and other payables

Lease liabilities

Amortised 
cost 
£000

2,613

33,662

13,365

146,304

195,944

2023

Financial 
liabilities 
£000

Carrying 
value
 £000

Amortised 
cost 
£000

2022

Financial 
liabilities 
£000

—

—

—

—

—

2,613

33,662

13,365

146,304

195,944

46,030

12,406

58,436

2,207

21,960

18,445

84,030

126,642

—

—

—

—

—

—

—

—

10,598

13,961

24,559

—

—

—

46,030

12,406

58,436

Carrying 
value
 £000

2,207

21,960

18,445

84,030

126,642

10,598

13,961

24,559

The carrying amount of all financial assets and liabilities is approximate to their fair value due to their short-term nature.

158 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 159

 
 
 
 
Notes to the consolidated financial statements continued
for the year ended 30 September 2023

25 Financial instruments and risk management continued

Market risk
Interest rate risk
The Group holds interest bearing assets in the form of cash and cash deposits. Cash at bank earns interest at floating rates based on daily 
bank deposit rates. Term deposits can also be made for varying periods depending on the immediate cash requirements of the Group, 
and interest is earned at the respective fixed-term rate. Based on the cash balances shown in the Group’s statement of financial position 
at the reporting date, if interest rates were to move by 25bps it would change profit before tax by approximately:

+ 25 bps (0.25%)

- 25 bps (0.25%)

2023 
£000

293 

(293) 

2022 
£000

191 

(154)

As at the year end the Group had no borrowings, and therefore was not exposed to a material interest rate risk related to debt as the 
interest rate is fixed at the inception of the lease.

The Group retains a proportion of the interest income generated from the pooling of customer cash balances and as a result, the Group 
revenue has an indirect exposure to interest rate risk. The cash balances are held with a variety of banks and are placed in a range of 
fixed-term, notice and call deposit accounts with due regard for counterparty credit risk, capacity risk, concentration risk and liquidity 
risk requirements. The spread of rate retained by the Group is variable dependent on rates received by banks (disclosed to customers at 
between 1.15% below and 0.15% above the prevailing base rate) and amounts paid away to customers.

The impact of a 50bps increase or decrease in UK base interest rates on the Group’s revenue has been calculated and shown below.  
This has been modelled on a historical basis for each year separately assuming that the UK base rate was 50bps higher or lower for the year.

+ 50 bps (0.50%)

- 50 bps (0.50%)

2023 
£000

— 

— 

2022 
£000

11,827 

(12,759)

In FY23, movements in the UK base interest rate would not have impacted the retained interest income earned by the Group, as any 
increases or decreases to the UK base interest rate when it is at higher levels would be passed to customers in the form of higher or 
lower pay away rates respectively. 

Conversely, in FY22 a 50bps increase would result in an additional £11.8m retained interest income, as the majority of the increased gross 
interest income earned would be retained by the Group to rebuild revenue margins when UK base is at low levels. A 50bps decrease 
would result in a reduction of £12.8m with the reduction in gross interest income earned being absorbed by the Group. At low levels  
of UK base rate it would not be possible to reduce the pay away rates significantly as they would already be at low levels.

Customer cash balances are not a financial asset of the Group and so are not included in the statement of financial position.

Market movement sensitivity
The Group’s custody fees are derived from the market value of the underlying assets held by the retail customer in their account, based 
on product type, mix and portfolio size which are charged on an ad valorem basis. As a result, the Group has an indirect exposure to 
market risks, as the value of the underlying customers’ assets may rise or fall. The impact of a 10% increase or reduction in the value of 
the customers’ underlying assets subject to the custody fees on the Group’s revenue has been calculated and shown below. This has 
been modelled on a historical basis for each year separately assuming that the value of the customers’ assets were 10% higher or lower 
than the actual position at the time.

+ 10% higher

- 10% lower

2023 
£000

6,341 

(6,341) 

2022 
£000

5,846 

(5,846)

Foreign exchange risk
The Group is not exposed to significant foreign exchange translation or transaction risk as the Group’s activities are primarily within the 
UK. Foreign exchange risk is therefore not considered material.

Credit risk 
The Group’s exposure to credit risk, which is the risk that a counterparty will be unable to pay amounts in full when due, arises principally 
from its cash balances held with banks and trade and other receivables.

Trade receivables are presented net of expected credit losses within the statement of financial position. The Group applies the IFRS 9 
simplified approach to measuring expected credit losses which uses a lifetime expected loss allowance for all trade receivables. To 
measure the expected credit losses, trade receivables have been grouped based on shared credit risk characteristics and number of days 
past due. Details of those trade receivables that are past due are shown within note 19.

Strategic report

Governance

Financial statements

Other information

The Group has implemented procedures that require appropriate credit or alternative checks on potential customers before business is 
undertaken. This minimises credit risk in this area.

The credit and concentration risk on liquid funds, cash and cash equivalents is limited as deposits are held across a number of major 
banks. The Directors continue to monitor the strength of the banks used by the Group. The principal banks currently used by the Group 
are Bank of Scotland plc, Barclays Bank plc, Lloyds Bank plc, Lloyds Bank Corporate Markets plc, HSBC Bank plc, NatWest Markets plc, 
Santander UK plc, Clearstream Banking SA and Qatar National Bank (Q.P.S.C). Bank of Scotland plc, the Group’s principal banker, is 
substantial and is 100% owned by Lloyds Banking Group plc. All these banks currently have long-term credit ratings of at least A (Fitch). 
Where the services of other banks are used, the Group follows a rigorous due diligence process prior to selection. This results in the 
Group retaining the ability to further mitigate the counterparty risk on its own behalf and that of its customers.

The Group has no significant concentration of credit risk as exposure is spread over a large number of counterparties and customers. 
The maximum exposure to credit risk is represented by the carrying amount of each financial asset at the reporting date. In relation to 
dealing services, the Group operates as agent on behalf of its underlying customers and in accordance with London Stock Exchange Rules.

Any settlement risk during the period between trade date and the ultimate settlement date is substantially mitigated as a result of the 
Group’s agency status, its settlement terms and the delivery versus payment mechanism whereby if a counterparty fails to make 
payment, the securities would not be delivered to the counterparty. Therefore any risk exposure is to an adverse movement in market 
prices between the time of trade and settlement. Conversely, if a counterparty fails to deliver securities, no payment would be made.

There has been no material change to the Group’s exposure to credit risk during the year.

Liquidity risk
This is the risk that the Group may be unable to meet its liabilities as and when they fall due. These liabilities arise from the day-to-day 
activities of the Group and from its obligations to customers. The Group is a highly cash-generative business and maintains sufficient 
cash and standby banking facilities to fund its foreseeable trading requirements.

There has been no change to the Group’s exposure to liquidity risk or the manner in which it manages and measures the risk during  
the year.

The following table shows the undiscounted cash flows relating to non-derivative financial liabilities of the Group based upon the 
remaining period to the contractual maturity date at the end of the reporting period.

2023

Trade and other payables

Lease liabilities

2022

Trade and other payables

Lease liabilities

Due within  
1 year 
£000

46,030 

2,384 

48,414 

10,598 

2,517 

 13,115 

—

8,216 

8,216 

—

8,579 

 8,579 

1 to 5 years
 £000

After 5 years
 £000

 Total 
£000

46,030 

16,125 

62,155 

—

5,525 

5,525 

—

7,533 

 7,533 

10,598 

18,629 

 29,227 

Capital management
The Group’s objectives in managing capital are to:

•  safeguard the Group’s ability to continue as a going concern so that it can continue to provide returns for shareholders, security for 

our customers and benefits for other stakeholders;

•  maintain a strong capital base to support the development of its business; and

•  comply with regulatory requirements at all times.

The capital structure of the Group consists of share capital, share premium and retained earnings. As at the reporting date the Group had 
capital of £166,037,000 (2022: £133,394,000).

Capital generated from the business is both reinvested in the business to generate future growth and returned to shareholders principally 
in the form of dividends. The capital adequacy of the business is monitored on an ongoing basis and as part of the business planning 
process by the Board. It is also reviewed before any distributions are made to shareholders to ensure it does not fall below the agreed 
surplus as outlined in the Group’s capital management policy. The liquidity of the business is monitored by management on a daily basis 
to ensure sufficient funding exists to meet the Group’s liabilities as they fall due. The Group is highly cash-generative and maintains 
sufficient cash and standby banking facilities to fund its foreseeable trading requirements.

The Group conducts an ICARA, as required by the FCA to assess the appropriate amount of regulatory capital and liquid resources to be 
held by the Group. Regulatory capital and liquid resources for ICARA are calculated in accordance with published rules. 

160 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 161

 
Notes to the consolidated financial statements continued
for the year ended 30 September 2023

25 Financial instruments and risk management continued

Capital management continued
The ICARA compares the Group’s financial resources against regulatory capital and liquidity requirements as specified by the relevant 
regulatory authorities. Our current financial resources, regulatory capital and liquidity requirements can be found on page 59.

The Group maintained a surplus of regulatory capital and liquid resources throughout the year. The disclosures required under  
MIFIDPRU 8 of the Investment Firms Prudential Regime are available on the Group’s website at ajbell.co.uk.

26 Interests in unconsolidated structure entities
The Group manages a number of investment funds (open-ended investments) acting as agent of the Authorised Corporate Director.  
The dominant factor in deciding who controls these entities is the contractual arrangement in place between the Authorised Corporate 
Director and the Group, rather than voting or similar rights. As the Group directs the investing activities through its investment 
management agreement with the Authorised Corporate Director, the investment funds are deemed to be structured entities. The 
investment funds are not consolidated into the Group’s financial statements as the Group is judged to act as an agent rather than having 
control under IFRS 10.

The purpose of the investment funds is to invest capital received from investors in a portfolio of assets in order to generate a return in the 
form of capital appreciation, income from the assets, or both. The Group’s interest in the investment funds is in the form of management 
fees received for its role as investment manager. These fees are variable depending on the value of the assets under management.

The funds do not have any debt or borrowings and are financed through the issue of units to investors.

The following table shows the details of unconsolidated structured entities in which the Group has an interest at the reporting date:

Year

2023

2022

Number of 
funds

9

9

Net AUM of 
funds
£m

 2,426.6 

 1,465.5 

Annual 
management 
charge
£000

Management 
charge 
receivable at 
30 September
£000

 2,859 

 1,816 

 280 

369

Type

OEIC

OEIC

The annual management charge is included within recurring ad valorem fees within revenue in the consolidated income statement.

The annual management charge receivable is included within trade and other receivables in the consolidated statement of  
financial position.

The maximum exposure to loss relates to a reduction in future management fees should the market value of the investment  
funds decrease.

Strategic report

Governance

Financial statements

Other information

28 Related party transactions
Transactions between the Parent Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are 
not disclosed.

Transactions with key management personnel:
Key management personnel is represented by the Board of Directors as shown on pages 74 to 77 and the ExCo as shown on pages 78 
and 79.

The remuneration expense of key management personnel is as follows:

Short-term employee benefits (excluding NI)

Retirement benefits

Share-based payment

2023 
£000

2,893 

66 

1,484 

4,443 

2022 
£000

2,779 

114 

2,389 

5,282 

During the year there were no material transactions or balances between the Group and its key management personnel or members  
of their close families, other than noted below.

Transactions with directors:
The remuneration of individual directors is provided in the Directors’ Remuneration report on pages 111 to 113.

Dividends totalling £163,000 (2022: £11,743,000) were paid in the year in respect of ordinary shares held by the Company’s directors.

The aggregate gains made by the Directors on the exercise of share options during the year were £469,000 (2022: £772,000).

During the year Directors and their families received beneficial staff rates in relation to personal portfolios. The discount is not material  
to the Directors or to AJ Bell.

Other related party transactions:
Charitable donations 
During the year the Group made donations of nil (2022: £298,000) to the AJ Bell Trust, a registered charity of which Mr A J Bell is a trustee.

EQ Property Services Limited
The Group is party to three leases with EQ Property Services Limited for rental of the Head Office premises, 4 Exchange Quay, Salford 
Quays, Manchester, M5 3EE. Mr M T Summersgill and Mr R Stott are directors and shareholders of both AJ Bell plc and EQ Property 
Services Limited, Mr A J Bell is a shareholder of both AJ Bell plc and EQ Property Services Limited. The leases for the rental of the  
building were entered into on 17 August 2016 for terms which expire on 30 September 2031, at an aggregate market rent of £2,009,000  
(2022: £1,826,000 per annum).

27 Reconciliation of liabilities arising from financing activities

At the reporting date, there is no payable outstanding (2022: £nil) with EQ Property Services Limited.

2023

Lease liabilities

Total liabilities from financing activities

2022

Lease liabilities

Total liabilities from financing activities

1 October 
2022 
£000

13,961 

13,961 

1 October 
2021
 £000

15,594 

15,594 

 Cashflows
 £000 

(1,576)

(1,576)

 Cashflows
 £000

(1,716) 

(1,716) 

 Change in 
lease liability
 £000 

30 September 
2023
 £000

21

21

12,406 

12,406 

 Change in 
lease liability
 £000 

30 September 
2022
 £000

83 

83 

13,961 

13,961 

Andy Bell consultancy
On 1 October 2022 Andy Bell stepped down as CEO into a consultancy role for the Group, and remains a significant shareholder of  
AJ Bell plc. In his capacity as a consultant, he was paid £157,000 (2022: £nil). 

Any amounts outstanding with related parties are unsecured and will be settled in cash. No guarantees have been given or received.  
No provision has been made for doubtful debts in respect of amounts owed by related parties.

29 Subsequent events
There have been no material events occurring between the reporting date and the date of approval of these consolidated financial 
statements.

162 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 163

 
Company statement of financial position
as at 30 September 2023

Company statement of changes in equity
for the year ended 30 September 2023

Strategic report

Governance

Financial statements

Other information

Assets

Non-current assets

Investments

Other receivables 

Current assets

Trade and other receivables 

Current tax asset

Cash at bank and in hand

Total assets

Liabilities

Current liabilities

Trade and other payables

Total liabilities

Net assets

Equity

Share capital

Share premium

Own shares

Retained earnings

Total equity

Notes

2023 
£000

2022
£000

6

7

7

8

10

29,437 

28,983 

9,711

39,148

2,506

1,587 

19,431

23,524 

62,672 

7,027

36,010

2,804 

805 

15,502 

19,111 

55,121 

(960)

(960)

(1,278)

(1,278)

61,712 

53,843 

52

8,963

(2,377)

55,074

61,712 

51 

8,930 

(473)

45,335 

53,843 

The financial statements were approved by the Board of Directors and authorised for issue on 6 December 2023 and signed on its  
behalf by:

Peter Birch
Chief Financial Officer

AJ Bell plc

Company registered number: 04503206

Balance at 1 October 2022

Total comprehensive income for the year:

Profit for the year

Transactions with owners, recorded directly in equity:

Issue of shares

Dividends paid

Equity settled share-based payment transactions

Deferred tax effect of share-based payment transactions

Tax relief on exercise of share options

Share transfer relating to EIP

Payment of tax from employee benefit trust

Own shares acquired

Total transactions with owners

Balance at 30 September 2023

Balance at 1 October 2021

Total comprehensive income for the year:

Profit for the year

Transactions with owners, recorded directly in equity:

Issue of shares

Dividends paid

Equity settled share-based payment transactions

Deferred tax effect of share-based payment transactions

Tax relief on exercise of share options

Share transfer relating to EIP

Total transactions with owners

Balance at 30 September 2022

Share capital
£000

Share 
premium
£000

51 

8,930 

Retained 
earnings
£000

45,335 

Own shares
£000

Total equity 
£000

(473)

53,843 

— 

1 

— 

— 

— 

— 

— 

—

—

1 

— 

43,445 

— 

(33,294) 

(110) 

(88) 

123 

(96)

(241)

33

— 

— 

— 

— 

— 

—

—

— 

— 

— 

— 

— 

— 

96 

—

43,445 

34 

(33,294) 

(110) 

(88) 

123 

— 

(241)

—

(2,000)

(2,000)

33 

(33,706) 

(1,904) 

(35,576) 

52 

8,963 

55,074 

(2,377)

61,712 

Share capital
£000

Share 
premium
£000

Retained 
earnings
£000

Own shares
£000

Total equity 
£000

51 

8,658 

50,128 

(740)

 58,097 

—

— 

— 

— 

— 

— 

— 

 — 

51 

—

39,799 

—

 39,799 

272 

— 

— 

—

— 

— 

— 

(50,383)

6,162 

(275)

171 

(267)

 272 

8,930 

(44,592)

45,335 

— 

— 

— 

— 

— 

267 

267 

(473)

 272 

 (50,383) 

 6,162 

 (275)

 171 

 — 

 (44,053) 

53,843 

The notes on pages 166 to 169 form an integral part of these financial statements.

The notes on pages 166 to 169 form an integral part of these financial statements.

164 AJ Bell plc  Annual Report and Financial Statements 2023
164 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 165
AJ Bell plc  Annual Report and Financial Statements 2023 165

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Company financial statements
for the year ended 30 September 2023

1 General information
The principal activity of AJ Bell plc (the ‘Company’) is that of a holding company.

The Company is a public limited company which is listed on the London Stock Exchange and incorporated in the United Kingdom  
under the Companies Act 2006 and is registered in England and Wales. The Company’s number is 04503206 and its registered office  
is 4 Exchange Quay, Salford Quays, Manchester, M5 3EE.

2 Significant accounting policies

Basis of accounting
The financial statements are prepared on the historical cost basis and a going concern basis in accordance with the Companies Act 
2006. These financial statements are presented in sterling, which is the currency of the primary economic environment in which the 
Company operates, rounded to the nearest thousand.

The financial statements are prepared in accordance with Financial Reporting Standard 101 Reduced Disclosure Framework (FRS 101). 

The Company has set out below where advantage of the FRS 101 disclosure exemptions have been taken. Shareholders were notified of, 
and did not object to, the use of the disclosure exemptions.

Disclosure exemptions
The Company is included within the consolidated financial statements of AJ Bell plc, a company incorporated in the United Kingdom, 
whose consolidated financial statements are publicly available. Consequently, the Company has, in compliance with FRS 101, taken 
advantage of the exemption from preparing the following disclosures that would otherwise have been required under UK-adopted 
international accounting standards:

•  IAS 7 presentation of a cash flow statement;

•  IAS 8 Disclosures in respect of new standards and interpretations that have been issued but which are not yet effective;

•  IAS 24 Disclosure of key management personnel compensation and the disclosure of transactions with group companies;

•  IFRS 7 Disclosure in respect of financial instruments, provided that the equivalent disclosures are included in the consolidated financial 

statements of the group in which the entity is consolidated;

•  IFRS 13 Fair Value Measurement paragraphs 91 to 99, provided that equivalent disclosures are included within the consolidated 

financial statements of the group for which the entity is consolidated; and

•  IFRS 2 Share-Based Payment paragraphs 45 and 46 to 52 provided that equivalent disclosures are included within the consolidated 

financial statements of the group for which the entity is consolidated.

The accounting policies adopted are the same as those set out in note 2 of the Group financial statements, which have been applied 
consistently apart from the following:

Investments
Investments in subsidiary undertakings are shown at cost less provision for impairment. The Company grants share-based payments to 
the employees of subsidiary companies. Each period the fair value of the employee services received by the subsidiary as a capital 
contribution from the Company is reflected as an addition to investments in subsidiaries.

Financial instruments
The Company follows the accounting policy of the Group for financial instruments. In addition, the Company has balances with other 
group companies. Amounts owed by group companies are financial assets and are recognised at amortised cost. Amounts owed to 
group companies are financial liabilities.

Loans issued to group companies at below-market rates of interest are initially recognised at fair value, measured as the present value  
of loan repayments, with the below-market element recognised as an investment in subsidiary.

3 Critical accounting judgements and key sources of estimation uncertainty
In the application of the Company’s accounting policies, which are described in note 2 of the consolidated financial statements, the 
Directors are required to make judgements, estimates and assumptions to determine the carrying amounts of certain assets and 
liabilities. The estimates and associated assumptions are based on the Company’s historical experience and other relevant factors.  
Actual results may differ from the estimates applied.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period 
in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the revision 
affects both current and future periods. 

Strategic report

Governance

Financial statements

Other information

The following judgements have been made by the Directors in applying the Company’s policies:

Investment in subsidiaries 
At each reporting date, the Company assesses whether there are any indicators of impairment in its investment in subsidiaries. If any such 
indicators exist, the investments’ recoverable amount is estimated. There are a number of estimates that management use to forecast the 
expected future cash flows of the investments. The estimated recoverable amount of these balances is subjective due to the inherent 
uncertainty in forecasting trading conditions and cash flows used in the budgets. 

Key judgements and estimates in relation to the estimated recoverable amount of this investment include:

•  cash flow forecasts based on anticipated future demand for the investment’s products and services;

•  budgeted future costs attributable to the supply of the investment’s products and services; and

•  the level of ongoing maintenance expenditure required by the Company’s assets in order to generate the expected level of cash flows.

Any share transactions undertaken in the past 12 months are considered when assessing the fair value of the investment. 

Management has identified impairment indicators for Ad Alpha Solution Ltd, which has a carrying value of £6.8m. Subsequently, the 
Directors have performed sensitivity analysis on their projections for this subsidiary, with key assumptions being revised adversely to 
reflect the potential for assets under administration to be 25% below expected levels and a 63% increase on the pre-tax discount rate 
applied to cash flows. The value-in-use continued to support the carrying value of the investment with headroom of £11.4m. 

4 Profit for the year
As permitted by section 408 of the Companies Act 2006, the Company has elected not to present its own income statement for the year. 
The Company reported a profit of £43,445,000 for the year ended 30 September 2023 (2022: £39,799,000). This profit was generated 
from the Company’s principal activity which is that of a holding company.

The auditor’s remuneration for the audit and other services is disclosed in note 6 of the consolidated financial statements.

5 Dividends
Details of dividends paid during the year are disclosed in note 11 of the consolidated financial statements.

6 Investments

Cost

As at 1 October 

Share-based payments

Below-market element of loans to subsidiaries

At 30 September 

Accumulated impairment losses

As at 1 October 

Accumulated impairment losses at 30 September 

Carrying value at 30 September 

2023 
£000

2022
£000

32,783 

26,247 

(139)

593

6,093 

443 

33,237 

32,783 

(3,800)

(3,800) 

(3,800)

(3,800)

29,437 

28,983 

166 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 167

 
 
 
Notes to the Company financial statements continued
for the year ended 30 September 2023

6 Investments continued
The Company has investments in the ordinary share capital of the following subsidiaries at 30 September 2023:

Name of subsidiary

Principal activity

Country of incorporation

AJ Bell Business Solutions Limited1

Investment/Group administration

England and Wales

AJ Bell Management Limited1

Investment administration

AJ Bell Securities Limited1

Dealing and custody

AJ Bell Media Limited1

Media

England and Wales

England and Wales

England and Wales

AJ Bell Asset Management Limited1

Investment management services

England and Wales

AJ Bell Touch Limited1

Intermediate holding company

England and Wales

Ad Alpha Solutions Limited

Technology company

AJ Bell EBT Limited1

AJ Bell Digital Savings Limited1

AJ Bell Platinum Limited1

AJ Bell Trustees Limited

AJ Bell (PP) Trustees Limited

Ashby London Trustees Limited

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

Ashby London (PP) Trustees Limited

Dormant

Lawshare Nominees Limited

Sippdeal Limited

Sippdeal Trustees Limited

Whitehead Trustees Limited

1. 

Indicates direct investment of AJ Bell plc.

Dormant

Dormant

Dormant

Dormant

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

Proportion of ownership 
interest and voting rights held

2023

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

2022

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

The financial statements for the year ended 30 September 2023 of AJ Bell EBT Limited have been exempted from audit under s479A of 
the Companies Act 2006 by way of parent guarantee from AJ Bell plc.

The registered office of all subsidiaries is 4 Exchange Quay, Salford Quays, Manchester, M5 3EE.

7 Trade and other receivables

Amounts due within one year:

Amounts owed by Group undertakings

Prepayments

2023 
£000

2022
£000

2,451 

55 

2,506 

2,768 

36 

2,804 

Included within amounts owed by Group undertakings is £2,451,000 (2022: £2,451,000) relating to a loan issued to AJ Bell Business 
Solutions Limited by the Company in relation to costs incurred by AJ Bell Business Solutions Limited in renewing IT infrastructure and 
administration systems in order to enhance products and services for the Group.

Amounts due after one year:

Deferred tax asset relating to share-based payments

Amounts owed by Group undertakings

2023 
£000

2022
£000

738 

8,973 

9,711 

748 

6,279 

7,027 

Amounts owed by Group undertakings relate to loans issued to AJ Bell Touch Limited and Ad Alpha Solutions Limited by the Company. 
The loan to AJ Bell Touch Limited was issued to facilitate the acquisition of Ad Alpha Solutions Limited. The loan to Ad Alpha Solutions 
Limited is a working capital arrangement issued in relation to the costs of developing the simplified mobile-focused platform proposition 
for financial advisers.

Strategic report

Governance

Financial statements

Other information

8 Trade and other payables

Accruals

Amounts owed to Group undertakings

9 Related party transactions

2023 
£000

324 

636 

960 

2022
£000

296 

982 

 1,278 

Transactions with key management personnel:
The key management personnel of the Group and the Company are the same. The related party disclosure is given in note 28 of the 
consolidated financial statements.

Transactions with Group companies:
During the year the Company entered into the following transactions with its subsidiaries:

Recharges

Dividends received

2023

2022

Receivable 
£000

Payable 
£000

Receivable
 £000

Payable
 £000

— 

44,000 

44,000 

595 

— 

595 

—

40,600 

40,600 

372 

—

372 

The Company’s balances with fellow group companies at the reporting date are set out in notes 7 and 8 of the Company financial 
statements.

All transactions with fellow group companies are provided on an arm’s length basis and are to be settled in cash. None of the balances 
are secured and no provisions have been made for doubtful debts for any amounts due from fellow group companies.

10 Called-up share capital
The Company’s share capital is disclosed in note 23 of the consolidated financial statements.

11 Subsequent events
After the end of the reporting period events occurred which means there is a risk that a significant number of previously issued equity 
instruments may not vest for certain employees. The costs of these instruments are recognised over the vesting period, and if they are 
no longer expected to vest, the previously recognised costs would need to be reversed.

The maximum impact of this reversal would be £2.8m, of which £1.9m has been expensed and £0.9m has been capitalised as an 
intangible asset. The impact on profit before tax would be an increase of £1.9m.

There have been no other material events occurring between the reporting date and the date of approval of these financial statements.

168 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 169

 
 
 
 
 
 
 
 
 
 
Consolidated unaudited five-year summary
for the year ended 30 September 2023

Results

Revenue

Profit from operations

Profit before tax

Profits attributable to equity holders of AJ Bell plc

Assets employed

Non-current assets

Current assets

Current liabilities

Non-current liabilities

Net assets

Financed by

Equity

Key statistics

Earnings per share (pence) 

Fully diluted earnings per share (pence) 

Ordinary dividend per share paid in year (pence) 

Special dividend per share paid in year (pence)

Ordinary dividend per share declared with respect to profits 
generated in year (pence) 

Special dividend per share declared with respect to profits 
generated in year (pence)

1.  Reflects the impact of IFRS 16 in 2020.

2023 
£000

2022 
£000

2021 
£000

2020 
£000

2019 
£000

218,234

163,847

145,826

126,749

104,902

86,220

87,661

68,219

58,981

58,411

46,739

55,851

55,084

43,822

49,236

48,550

38,829

29,517

31,978

30,621

24,395¹

204,805

133,504

131,521

116,945¹

37,409

37,695

30,353

11,269

92,021

(55,254)

(13,031)

(17,689)

(14,399)

(15,999)

(15,435)

(15,303)¹

(14,202)

(16,571)¹

(3,025)

166,037

133,394

130,708

109,466

86,063

166,037

133,394

130,708

109,466

86,063

16.59

16.53

 8.09

— 

11.39

11.35

7.28

5.00

 10.75

7.37

—

—

10.71

10.67

7.12

—

6.96

5.00

9.51

9.47

4.83

—

6.16

—

7.51

7.47

3.74

—

4.83

—

Strategic report

Governance

Financial statements

Other information

Glossary

Adalpha

AJ Bell Touch Limited and its  
wholly-owned subsidiaries

AGM

AJBI

Annual General Meeting

AJ Bell Investments

AJBIC

AJ Bell Investcentre

BAYE

BBSL

Board, 
Directors

BPP

BPS

CAM

CASS

CBT

CDP

CGU

CODM

CSOP

CSR

CTP

DC

DEPS

DTR

DWP

D2C

EIP

EPS

ERC

ESG

EVF

EVIC

ExCo

FCA

FRC

FRS

FTE

FTSE

FX

Buy as you earn

Blythe Business Services Limited

The Board of Directors of AJ Bell plc

Business Planning Process

Basis points

Combined Assurance Model

Client Assets Sourcebook

Computer-Based Training

Carbon Disclosure Project

Cash Generating Unit

Chief Operating Decision Maker

Company Share Option Plan

Corporate Social Responsibility

Competitive Tender Process

Defined Contribution

Diluted Earnings Per Share

Disclosure Guidance and Transparency Rules

Department for Work and Pensions

Direct to Consumer

Executive Incentive Plan

Earnings Per Share

Executive Risk Committee

Environmental, Social and Governance

Employee Voice Forum

Enterprise Value Including Cash

Executive Committee (formerly EMB) 

Financial Conduct Authority

Financial Reporting Council

Financial Reporting Standards

Full Time Equivalent

The Financial Times Stock Exchange

Foreign Exchange

GHG

HMRC

HR

Greenhouse Gas

His Majesty’s Revenue and Customs

Human Resources

ICARA

Internal Capital and Risk Assessment

ICO

IFRIC

IFPR

IFRS

IPO

ISA

ISO

ISSB

IT

KOS

KPI

KRI

LISA

Information Commissioner’s Office

International Financial Reporting Interpretations 
Committee

Investment Firm Prudential Regime

International Financial Reporting Standards

Initial Public Offering

Individual Savings Account

International Organisation for Standardisation 

International Sustainability Standards Board

Information Technology

Key Operating System

Key Performance Indicator

Key Risk Indicator

Lifetime ISA

MiFID 

Markets in Financial Instruments Directive 

MiFIDPRU Prudential Sourcebook for MiFID Investment Firms

MPS

MSCI

NGFS

OCF

OEIC

OTB

PBT

PCAF

PLC

PR&U

R&CC

RMF

SID

SIPP

SMIP

SSAS

TCFD

WACI

Managed Portfolio Service

Morgan Stanley Capital International

Network for Greening the Financial System

Ongoing Charges Figure

Open-Ended Investment Company

Option To Buy

Profit Before Tax

Partnership for Carbon Accounting Financials

Public Limited Company

Principal Risks and Uncertainties 

Risk and Compliance Committee

Risk Management Framework

Senior Independent Director

Self-Invested Personal Pension

Senior Management Incentive Plan

Small Self-Administered Scheme

Task Force on Climate-related Financial Disclosures

Weighted Average Carbon Intensity

170 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 171

 
 
 
 
 
 
 
Definitions

Company information

Company number
04503206

Company Secretary
Olubunmi Likinyo

Registered office 
4 Exchange Quay
Salford Quays
Manchester
M5 3EE

Auditor
BDO LLP
55 Baker Street
London
W1U 7EU

Banker
Bank of Scotland plc
The Mound
Edinburgh 
EH1 1YZ

Ad valorem

According to value

AUA

AUM

Assets Under Administration

Assets Under Management

Customer 
retention rate

The customer retention rate is the average 
number of funded platform customers during the 
financial year that remain funded at the year end

Lifetime value The total amount of revenue a business expects 

to generate over the lifetime of a customer 

Listing rules

MSCI ESG 
rating

Own shares

Platforum

Recurring  
ad valorem 
revenue

Regulations subject to the oversight of the FCA 
applicable to companies listed on a UK stock 
exchange

MSCI’s assessment of a Company’s resilience to 
long-term, industry material ESG risks and how 
well they manage those risks relative to peers

Shares held by the Group to satisfy future 
incentive plans

The advisory and research business specialising 
in investment platforms 

Includes custody fees, retained interest income 
and investment management fees

Recurring 
fixed revenue

Includes recurring pension administration fees 
and media revenue

Revenue  
per £ AUA

Represents revenue as a percentage of the 
average AUA in the year. Average AUA is 
calculated as the average of the opening and 
closing AUA in each quarter averaged for the year

Transactional 
revenue

Includes dealing fees and pension scheme 
activity fees

UK Corporate 
Governance 
Code

A code which sets out standards for best 
boardroom practice with a focus on Board 
leadership and effectiveness, remuneration, 
accountability and relations with shareholders

172 AJ Bell plc  Annual Report and Financial Statements 2023

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AJ Bell plc
4 Exchange Quay
Salford Quays
Manchester M5 3EE
T: 0345 40 89 100
ajbell.co.uk

Company registration number 04503206

174 AJ Bell plc  Annual Report and Financial Statements 2023

AJ Bell plc  Annual Report and Financial Statements 2023 PB