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Auto Trader Group plc 
Annual Report and Financial Statements 2018

Unique  
journeys

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Auto Trader Group plc is the UK’s  
largest digital automotive marketplace.  
Auto Trader sits at the heart of the UK’s 
vehicle buying and selling processes,  
bringing together the largest and most 
engaged consumer audience with the  
largest pool of vehicle sellers. 

Follow us: 
twitter.com/ATInsight 

Financial statements
84 

Independent auditors’ report to the 
members of Auto Trader Group plc only

88  Consolidated income statement
 Consolidated statement of  
89 
comprehensive income
90  Consolidated balance sheet
 Consolidated statement of  
91 
changes in equity

 Notes to the consolidated financial statements

92  Consolidated statement of cash flows
93 
124  Company balance sheet
125  Company statement of changes in equity
126  Notes to the Company financial statements
131  Shareholder information

Strategic report
02  Business at a glance
04  Unique journeys
10  Chairman’s statement
11  Chief Executive Officer’s statement
12  Value generation story
14 
18 
20 
22 
26  Operating and financial review
32  Risk management
34  Principal risks and uncertainties
39  Corporate social responsibility

  – Market overview
  – Our business model
  – Our strategy
  – Key performance indicators

Governance
50  Governance overview
52  Board of Directors
54  Corporate governance statement
60  Report of the Nomination Committee
62  Report of the Audit Committee
66  Directors’ remuneration report
81  Directors’ report

To view and download this report online: 
plc.autotrader.co.uk

 
We all have 
journeys 
in life...

With over 10 million transactions each  
year, the journey of buying or selling a  
car is often complex and inefficient. 

Auto Trader, the UK’s largest digital 
automotive marketplace, addresses this by 
driving efficiencies through its innovative 
products and solutions that enable 
smoother buying and selling experiences.

Making these journeys easier will lead  
to people changing their cars more  
often – a win for consumers, retailers  
and manufacturers alike.

  Start the journey on page 4

01

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Business at a glance

Another year 
of growth

Change from 52-week to  
annual accounting period
As the 2017 financial year was four days  
longer than the 2018 financial year,  
year-on-year percentages for revenue, 
costs, profit, EPS and dividend per share 
have been adjusted throughout this report 
to reflect like-for-like growth. 

 Operating and financial review 
page 28

Financial highlights  1

Revenue  

+7% 

to £330.1m

Average Revenue
Per Retailer (‘ARPR’) 2 

+£149 

to £1,695 pcm

Operating profit 

Basic EPS  

+10% 

to £220.6m

 65%

 67%

Margin

Margin

+15% 

to 17.76p per share

2017 
£311.4m

2018 
£330.1m

2017 
£1,546

2018 
£1,695

2017 
£203.1m

2018 
£220.6m

2017
15.64p

2018 
17.76p

Cash generated from operations 3

Net external debt 4,5

Total dividend per share 

Cash returns to shareholders 6 

+£13.2m 

to £226.1m

-£16.3m 

to £338.7m

5.9p

+£19.7m 

interim 1.9p plus final 4.0p

to £148.4m

1.65x

 1.46x

Leverage

Leverage

2017 
£212.9m

2018 
£226.1m

2017 
£355.0m

2018 
£338.7m

2017 
5.2p

2018 
5.9p

2017 
£128.7m

2018 
£148.4m

Operational highlights

Average monthly cross 
platform minutes 7,8

+6% 
to 618m
(2017: 582m)

Advert views per month 2,8 

Live car stock 2,9 

-0%
to 246m
(2017: 247m)

+1%
to 453,000
(2017: 450,000)

Number of retailer forecourts 
advertising on Auto Trader 2

-1% 
to 13,213
(2017: 13,296)

1 

‘2018’ references the year ended 31 March 2018 and  
the comparative ‘2017’ references the 369-day period 
ended 31 March 2017 unless otherwise stated.

2  Average number during the year.
3  Cash generated from operations is defined as net  
cash generated from operating activities, before 
corporation tax paid.

4  Net external debt is gross external indebtedness,  

7  Cross platform minutes as measured by comScore 

less cash and cash equivalents.

MMX Multi-Platform.

5  Leverage is Net external debt as a multiple of Adjusted 
underlying EBITDA (earnings before interest, taxation, 
depreciation and amortisation, share-based payments 
and associated NI).

8  Company measure of the number of inspections  
of individual vehicle advertisements on the UK 
marketplace for both physical and virtual stock.

9  Physical cars advertised on autotrader.co.uk.

6  Cash returns to shareholders comprise dividends  
paid and the cost of share buybacks (excluding 
transaction costs).

02

Auto Trader Group plc Annual Report and Financial Statements 2018 
 
We have maintained our market leading position, 
with consistent full page advert views and 
increasing minutes spent on our marketplace. 
Profit growth has largely been converted into cash, 
which has been returned to shareholders in line 
with our capital returns policy.

Chairman’s statement

Chief Executive Officer’s statement

Our business model

Operating and financial review

page 10

page 11

page 18

page 26

Our revenue streams

6%

9%

85%

Trade
Revenue from retailers, home 
traders and logistics companies,  
utilising Auto Trader’s products  
and marketplaces.

Consumer services
Revenue from private sellers  
who pay to place adverts on our 
marketplace and from our partners 
who provide services to consumers.

Manufacturer  
and Agency
Revenue from manufacturers  
and their advertising agencies  
who advertise their brand or 
services on the marketplace.

Revenue performance

Revenue performance

Revenue performance

+8%
to £281.2m 
(2017: £262.1m) 

-5%
to £29.8m 
(2017: £31.8m) 

+10%
to £19.1m 
(2017: £17.5m) 

03

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Unique journeys: consumers

From desire,  
to research,  
to decision.

 Auto Trader makes the  
 consumer journey easier

The role we play for consumers:

New and used car  
search listings
Consumers can search from 
453,000 1 used cars and 6,000 
virtual cars on the marketplace 
each month.

Searching by  
monthly budget
With 52% of car buyers wanting  
to search for their next car by 
monthly price 2, we launched a 
new finance search tool which 
allows them to do just that. Over 
8,000 retailers feature monthly 
price payments on their adverts.

Dealer reviews  
and ratings 
Over 8,000 retailers feature in 
circa 470,000 reviews, helping 
consumers make an informed 
and trusted decision about  
who they want to buy from.

Vehicle Check
We offer a free standard  
five point vehicle check  
so consumers can quickly 
assess the provenance  
of a vehicle.

 Valuations
We provide free vehicle 
valuations, offering both a  
private sale price as well as  
a part-exchange price.

Price Indicator 
Powered by our valuations,  
these good, great or low price 
indicators give consumers full 
price transparency so they can 
understand the price they  
are paying compared to the  
market value. 

Private sales
Consumers can list their  
vehicles for sale directly  
to other consumers.

Motoring services
We offer consumers a variety  
of services to help them make an 
informed decision about the car 
they are looking to buy. These 
include finance and insurance.

Motoring advice
We feature over 48,000 expert 
and owner reviews, as well as 
regularly updated editorial  
and advice articles to help 
consumers in their car buying 
journey. We recently launched 
a new series of expert reviews 
called ‘The REV Test’ which are 
presented by expert female 
automotive journalists and are 
aimed at helping both women 
and men choose their next car 
based on a monthly budget or 
lifestyle change.

1  Average physical cars advertised on 

autotrader.co.uk.

2  Auto Trader Market Report, March 2018.

04

Auto Trader Group plc Annual Report and Financial Statements 2018Greater choice

453,000 1

used cars and 6,000  
virtual new make/model 
derivatives listed each month

Over 

8,000

retailers feature monthly price 
payments on their adverts

05

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Unique journeys: retailers

Average retailer 
forecourts

13,213 

Average Revenue  
Per Retailer (pcm)

£1,695 

06

Auto Trader Group plc Annual Report and Financial Statements 2018From  
marketing, 
to finance,  
to deal.

 Auto Trader makes the  
 retailer journey easier

The role we play for retailers:

Classified advertising
Our core classified platform 
reaches the UK’s largest 
automotive audience. Our 
product packages enable 
retailers to compete effectively 
on the marketplace. Our ‘starter’ 
retailer package now includes 
products such as 100 images, 
Live Chat, Dealer Reviews and 
the Part-Exchange Guide. We 
offer progressively higher levels, 
giving retailers the opportunity 
to pay for greater prominence 
and stand out in a search.

Finance solutions
After gaining FCA authorisation, 
we can now enable retailers  
to display their own finance 
calculator as standard on their  
full page adverts on Auto Trader. 
This allows retailers to show  
their finance offerings much 
earlier on in the car buying 
journey, therefore increasing the 
opportunity for them to sell their 
own finance over a consumer 
sourcing finance from elsewhere.

Forecourt  
management tools
Powered by both our own and 
third-party data, we offer data 
intelligence solutions (i-Control 
and Retail Check) enabling 
retailers to buy the right stock,  
at the right price.

Valuations
An improvement in the 
underlying data that powers  
our valuations has allowed us  
to launch specification-adjusted 
valuations which power price 
indicators consumers see  
on the marketplace. Our 
valuations also power our 
part-exchange tool.

Creating a trusted 
marketplace
We invest in technology and a 
security team that is focused  
on creating a safe and secure 
marketplace. We remove 
misleading adverts and also 
operate two-factor verification 
on our platforms to protect 
our customers.

Retailer education  
and insight 
As well as providing every  
retailer customer with monthly 
performance dashboard 
analytics to help them assess 
their performance on 
Auto Trader, we also offer free 
best practice events. In the  
last year over 4,000 retailers  
have attended a free webinar, 
masterclass or conference 
where our insight team have 
shared the latest consumer 
insights and best practice advice.

07

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Unique journeys: manufacturers

From  
production,  
to advertising,  
to sale.

Auto Trader makes the  
manufacturer journey easier

The role we play for manufacturers:

New cars
We know that 75% of buyers 
consider new cars, so we added 
over 6,000 brand new car 
make/model variants. These  
new cars are unregistered and  
do not physically exist, and are 
called ‘virtual stock’. 

Advertising solutions
Our platform enables 
manufacturers to advertise  
to the UK’s largest car buying 
audience. We provide 
manufacturers with a range  
of manufacturer and agency 
options, including a new format 
InSearch, which allows brands  
to serve new car adverts within 
search results. And as 58% of  
car buyers used video to inform  

their recent purchase decision 3, 
we responded with new video 
format advertising.

New car reviews  
and awards
Make/model pages for all new 
cars improve the buying journey, 
and the extra content enhances 
Auto Trader’s position in the new 
car market. Last year we launched 
our first New Car Awards – where 
we asked over 10,000 consumers 
to vote on their favourite cars 
based on true lifestyle categories 
such as family car of the year 
and best car for long distances. 
These accolades were well 
received by manufacturers, 
with some using the award  
in their marketing collateral.

Data-driven targeting
We have developed our own data 
management platform (‘DMP’) 
which allows us to use both first 
and third-party data to create 
highly targeted audience 
segments for advertising. We are 
utilising our DMP together with 
our Creative Solutions offering to 
give manufacturers a compelling 
proposition to reach new 
car buyers.

3  Google Gear Shift Research 2017.

08

Auto Trader Group plc Annual Report and Financial Statements 2018A greater choice  
of virtual stock

6,000

brand new cars covered  
by our discovery search

The  
automotive  
market

Read more in the Market  
overview on page 14

09

58%

of car buyers used video 
to inform their purchases

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Chairman’s statement

We continue to make 
progress against our 
strategy of improving 
car buying in the UK 

2018 was a year of investment in 
innovation, reflecting a long-term 
perspective underpinned by our 
financial strength.

Ed Williams
Chairman

Driving sustainable growth 
Creating sustainable shareholder value over the long term, 
underpinned by a diverse, transparent and open culture.

Board diversity
As at 31 March 2018

OLT diversity
As at 31 March 2018

2

4

7

7

Men
Women

Men
Women

 Governance overview 
page 50

10

Change from 52-week to  
annual accounting period
As the 2017 financial year was four days  
longer than the 2018 financial year,  
year-on-year percentages for revenue, 
costs, profit, EPS and dividend per share 
have been adjusted throughout this report 
to reflect like-for-like growth. 

 Operating and financial review 
page 28

Overview
The challenges to the car industry 
in the UK during this pre-Brexit 
period are well reported, though 
concentrated predominantly in 
the new car sector. Nonetheless, 
Auto Trader continued to innovate 
and grow. Total revenue grew by 7% 
to £330.1m, and earnings per share 
(‘EPS’) grew by 15%, principally 
as a result of rising profits but 
enhanced by share buybacks.

We also continued to innovate, 
enhancing the consumer 
experience and delivering 
more value to retailers and 
manufacturers.

Dividend and capital strategy
We are recommending to 
shareholders a final dividend 
of 4.0 pence per share, bringing 
the total dividend for the year 
to 5.9 pence per share. This 15% 
increase on the previous year is 
underpinned by our EPS growth.

Our policy is to distribute 
around a third of net income 
as dividends. We use the 
majority of surplus cash, after 
dividends, to buy back shares 
while also reducing debt. In 
2018, we returned £148.4m to 
shareholders through dividends 
and share buybacks, bringing the 
total since IPO to £282.1m.

Refinancing 
On 6 June 2018 we signed into a 
new five-year £400m revolving 
credit facility, ahead of our existing 
facility maturity of March 2020. 
See the Operating and financial 
review section for more details.

Culture, diversity and inclusion
We foster a culture of openness 
and transparency. The Board 
spends a significant proportion 
of its time on supporting the 
executives in maintaining and 
improving our culture. 

We are committed to having a 
diverse workforce, including the 
Board. Women now make up 50% 
of our Operational Leadership 

Team (‘OLT’) and a third of 
our Board. The proportion of 
women and minorities amongst 
our workforce has increased in 
recent years, at least in part due 
to a number of well supported 
internal initiatives. We recently 
published our Gender Pay Gap, 
which though improved, still 
leaves us short of the goal of 
eliminating the gap entirely.  
The CSR report on page 43 
contains more detail on the 
work we are doing to continue 
to foster diversity.

Board changes and governance
Sean Glithero stepped down 
as Chief Financial Officer on 
21 September 2017. During his 
11 years with Auto Trader, Sean 
made a huge contribution in a 
wide range of areas and under 
differing ownership structure.  
We thank him for this 
contribution and wish him well 
in his new role. Nathan Coe, 
Chief Operating Officer, took 
on the additional responsibility 
of Chief Financial Officer on 
Sean’s departure. 

As a result, the overall Board 
size reduced from seven 
to six. Whilst very small by 
the standards of FTSE 250 
companies, we remain 
compliant with all provisions 
of the Corporate Governance 
Code. The small Board size 
helps maintain a level of trust 
and openness in line with our 
culture.

Annual General Meeting
Our Annual General Meeting  
(‘AGM’) will be held at 10.00am 
on Thursday 20 September 2018  
at 4th Floor, 1 Tony Wilson Place, 
Manchester, M15 4FN and we 
expect that all Directors will  
be in attendance.

Ed Williams
Chairman 
7 June 2018

Auto Trader Group plc Annual Report and Financial Statements 2018 
 
Chief Executive Officer’s statement

Our business model

Key performance indicators

page 18

page 22

We maintained our market leading  
position and our audience has 
continued to grow as consumers 
spend more time on the site.

Trevor Mather
Chief Executive Officer

Another year of growth

1.  Innovation driving our operational  

and financial results

Operating and financial review, page 26

2. Our strategy and strategic pillars
Our strategy, page 20

3. A commitment to our people and culture
Corporate social responsibility, page 39

4. The automotive market today
Market overview, page 14

1  Auto Trader employee engagement survey, 2017
2  Glassdoor, April 2018

Delivering against our strategy
Our purpose is to lead the 
future of the digital automotive 
marketplace and we continue 
to make progress against our 
strategy of improving car buying 
in the UK. We seek to continually 
evolve the automotive 
ecosystem so consumers, 
retailers and manufacturers 
realise greater efficiencies. 

Summary of operating 
performance
It has been another good year 
for the business despite the 
toughest market conditions we 
have seen since we became a 
public company. We achieved 
revenue growth of 7%, through our 
core Retailer and Manufacturer 
and Agency revenue streams, but 
this has been partially offset by 
weakness in Consumer services 
where broader economic 
uncertainty has affected our 
private listings business. With 
Operating profit growth of 10%, 
we saw continued improvement 
in Operating profit margin to 67%. 

What we’ve delivered
We have a market leading 
position as the UK’s largest 
digital automotive marketplace. 
Our audience has grown as 
consumers spend more time 
on our platforms, viewing an 
average of 94 adverts every 
second of every day, and the vast 
majority of our audience remains 
unique to Auto Trader.

During the year we improved our 
offering to retailer customers, 
including the successful launch 
of our new advertising packages 
in April 2017, which enabled 
retailers to compete more 
effectively on our marketplace. 
We have also continued to 
leverage our data to evolve our 
consumer and retailer products, 
integrated Motor Trade Delivery 
(‘MTD’) and delivered our new 
Dealer Finance product in 
December 2017.

The market
The overall size of the UK’s 
car parc continues to grow, 
which is beneficial for our 
stock-based business model. 
However, in the year to March 
2018 both new and used car 
transactions declined, and 
industry forecasts suggest  
that both markets will continue 
to decline for the remainder  
of the calendar year 2018. 

People and culture
As we strive to become the 
UK’s most admired digital 
business, I am delighted to 
say that 90% of employees 
say they are proud to work 
at Auto Trader1 and would 
recommend the Company  
to a friend2.

We are committed to 
addressing the gender and 
wider diversity balance that is 
common in most technology 
and digital companies and we 
have made good progress in 
this area. Along with all other 
large companies, we reported 
our Gender Pay Gap this 
year for the first time. We are 
dedicated to reducing this gap 
as well as increasing diversity  
at all levels of our business  
and we have implemented  
a number of initiatives which  
are already having an impact. 

Finally, this year we 
re-assessed our business’ 
core values, and collectively 
decided to add a sixth value 
– community-minded – as a 
reflection of our commitments 
to support the Auto Trader 
community, as well as the 
wider communities in which 
we operate.

Trevor Mather
Chief Executive Officer 
7 June 2018

11

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Value generation story

A holistic approach  
to generating value

Market overview

Our business model

The automotive market, with over 10 million 
transactions each year, is complex and often 
inefficient. We believe that by continually improving 
transparency in the marketplace around pricing, 
specifications of the car and dealer reviews we can 
improve trust held within the industry. Greater trust, 
as well as a much improved buying journey, should 
help many consumers overcome their perception  
that changing their car is an onerous process and, 
ultimately, encourage more transactions.

Auto Trader is the UK’s largest digital automotive 
marketplace. Our trusted brand has been built over 
40 years, where we have built a network of highly 
engaged consumers shopping for cars. These cars 
are largely supplied by retailers, as well as a small 
proportion from other consumers, and are then 
advertised on our marketplace – the most effective 
automotive sales platform. We collect large amounts 
of data and continually invest in our platform, 
marketing, insight and customer relationships.

Focus areas

Consumers
Owners of the 34.7 million 
cars within the UK car parc. 
Consumers involved in 
transactions as buyers, 
sometimes also sellers  
and providers of stock via 
part-exchange.

Retailers
Retailers are involved  
in the sale of new cars,  
as part of a manufacturers’ 
distribution network,  
and sellers of used cars. 
Much of that used car stock 
is sourced via part-exchange  
or through auctions.

Manufacturers
New cars are built and 
distributed either to fleet  
and lease companies or  
sold to companies and  
private buyers, usually  
via a franchise network.

10.4m 

cars sold to  
consumers 
(new and used)

5.0m 

used car sales from  
trade to consumers

2.4m 

new car 
registrations to  
consumers

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Auto Trader’s 
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 Market overview 
page 14

 Our business model 
page 18

12

Auto Trader Group plc Annual Report and Financial Statements 2018 
 
     
 
 
 
 
 
 
Our strategy

KPIs

We remain committed to our purpose of leading  
the future of the digital automotive marketplace  
and we have continued to make progress against our 
strategy of improving car buying in the UK. We seek  
to continually evolve the automotive ecosystem so 
consumers, retailers and manufacturers alike 
experience greater efficiencies.

We use the metrics below to track our operational 
and financial performance. This financial year,  
we have moved to using statutory Operating profit,  
as the growth in share-based payments has reached 
steady state as described at IPO. We have also 
introduced live car stock as a new operational 
measure, as this is a key revenue driver.

Our strategic pillars

Improve car buying  
in the UK

Evolve the automotive  
ecosystem in the UK

Become the most admired  
digital business

Financial

Revenue 
£m

330.1

Average Revenue  
Per Retailer (‘ARPR’)
£ per month

1,695

Operating profit 
£m

220.6

Operating profit  
margin

67%

Basic EPS 
pence per share

17.76

Cash generated  
from operations 
£m

226.1

 Our strategy 
page 20

 Key performance indicators 
page 22

Operational

Advert views 
Average number per month (millions)

246

Number of retailer  
forecourts
Average number per month

13,213

Live car stock 
Average number of physical cars 
advertised on autotrader.co.uk per month

453,000

Cross platform minutes 
Monthly average minutes spent  
across all our platforms (millions)

618

Number of full-time 
equivalent employees (‘FTEs’)
Average number (including contractors)

824

13

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018 
 
Market overview

The automotive  
market today

Market overview

UK automotive market and 
associated macroeconomic 
conditions

Following the record highs reached 
in 2016, both new and used car 
market volumes have declined. 
However, transaction volumes are 
still at historically high levels. 

New and used car sales 
A growing number of vehicles 
in the UK, coupled with a stable 
desire of car owners wanting  
to change their car (average 
ownership is 3.3 years),  
resulted in 10.4 million total  
car transactions in the 12 months 
to March 2018. 

New car sales have fallen from 
record highs seen in 2016, with 
the total number of new car 
registrations down by 11% to 
2.4 million in the 12 months to 
March 2018, according to the 
Society of Motor Manufacturers 
and Traders (‘SMMT’). 

Despite the decline, the overall  
UK car parc has continued to grow, 
increasing by 1% to 34.7 million 
cars 1, as the number of cars 
registered outweighs the number 
of cars that are scrapped each 
year. In the 12 months to March 
2018, used car transactions were 
down 3% to 7.9 million3. 

Used car prices continue to 
increase. The Auto Trader Retail 
Price Index shows that the price 
of a used car in the UK has 
continued to grow; achieving  
an average of £12,171 over the 
12-month period to March 2018, 
an increase of 5.4% when 
compared to the same period 
the previous year. This is on a 
like-for-like basis – stripping  
out the impact of changes in  
the mix of cars being sold.

Looking forward, industry 
predictions suggest that new  
car transactions will decline 
again in 2018 by similar levels 
experienced in 2017. However, 
the used car market is less 
volatile and therefore we 
anticipate only a small decline  
in the number of used car  
sales in 2018. 

UK economy and EU 
Referendum implications 
Against a backdrop of the UK 
negotiating its exit from the EU, 
the economy remained fairly 
buoyant in the calendar year 2017. 
GDP grew by 1.7% with similar 
levels predicted for calendar 
year 2018. Inflation has continued 
to climb steadily to 2.3% in March 
2018, with the largest downward 
contribution to change in the rate 
coming from prices for motor 

14

12-month rolling new car registrations
(’000s)
3,000

2,000

1,000

0

 (%)
20

10

0

-10

-20

2016

2017

2018

Year-on-year growth in the month

Number of new car registrations

12-month rolling used car transactions
 (’000s)
9,000

6,000

3,000

0

(%)
30

20

10

0

-10

-20

-30

2016

2017

2018

Year-on-year growth for the month

Number of used car transactions

Auto Trader Retail Price Index

 (£)
15,000

12,000

9,000

6,000

3,000

0

2016

2017

2018

Year-on-year price growth for the month
Year-on-year mix growth for the month
Average price of a trade car for the month

(%)
15.0

12.5

10.0

7.5

5.0

2.5

0

-2.5

-5.0

Auto Trader Group plc Annual Report and Financial Statements 2018Market overview

Our business model

Our strategy

KPIs

34.7m

cars registered  
in the UK 1

2.4m

7.9m 

new cars registered 
in the 12 months  
to March 20182

used cars sold  
in the 12 months  
to March 2018 3

10.4m 

car transactions  
in the 12 months  
to March 2018 

However, there are concerns 
about the implications 
surrounding the UK’s departure 
from the EU. Economic conditions 
and, critically for the automotive 
industry, currency volatility and 
consumer confidence levels 
could all be adversely affected. 
For our business specifically, if 
prices of cars increase and 

consumer confidence levels 
decrease, then there’s a potential 
impact on the number of actual 
car transactions. This would  
likely impact our retailers and  
their ability to spend on our 
marketplace. Turn to page 34  
for more information about the 
impact of the EU Referendum  
on Auto Trader.

fuels, which rose by less than 
they did a year ago. Interest rates 
remain low, although the Bank of 
England increased its base rate 
to 0.5% in November 2017, the first 
increase since July 2007; this 
continued low level of interest 
rates has contributed to the 
attractiveness of car finance 
deals and therefore overall 
vehicle sales.

1 
2 
3 

 SMMT UK car parc.
 SMMT new car registrations.
 DVLA used car transactions.

The automotive market, with over 10 million car transactions  
each year, is complex and often inefficient. Through the  
evolution of our digital platforms and our innovative data 
products, we continue to make the car buying process  
easier for consumers, retailers and manufacturers.

Manufacturers
2.4m

new car 
registrations

1.2m

New cars sold 
via retailers

Trade

New 
cars

Used
cars

1.6m
Trade-
to-trade
transactions

1.1m

New cars direct 
to consumers

5.0m

Used car sales 
to consumers 

3.4m

Part-exchange
of used cars

Consumers

9.0m

cars sold to consumers 
(new and used)

2.9m
consumer-
to-consumer
transactions

0.1m

Business
Direct car sales 
to businesses 

1.2m

Fleet
& lease
customers 
Commercial 
buyers of 
new cars 

Auction
Buying and 
selling by 
all types of 
car traders

Third parties 
making cash
offers to
consumers

Used car sales to immediate cash buyers

15

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Market overview continued

Market overview

Improving the  
car buying experience

Simplifying the car  
buying journey 
The automotive retail sector  
is a fast evolving one. The way 
people search for their next car, 
the way they pay for it, and the 
cars themselves, have all 
changed dramatically over the 
last decade. Today, 94% of 
consumers conduct their car 
buying research online, spending 
an average of 13 hours looking  
for their next car4, choosing from 
an almost endless list of brands, 
specifications, budgets  
and deals. 

However, for many car buyers 
this change has created a 
complex and often frustrating 
process. Our award-winning  
Car Buyers Report found that  
85% of consumers entering the 
process expect it to be hard,  
with 60% giving up their pursuit 
for the perfect car and making  
a purchase simply out of 
exhaustion. The problem is  
even more prevalent amongst 
younger buyers. 

At Auto Trader we are committed 
to creating an end-to-end buying 
experience that is easy, 
convenient, transparent and safe 
for consumers, and one which 
reflects their evolving retail 
needs and expectations. As part 
of this commitment, we provide 
our retailer customers with the 
products, tools, data and insight 
to create a more engaging, 
efficient and simplified buying 
journey for today’s car buyers. 

16

Building trust through 
transparency
One of the biggest challenges 
faced by the automotive industry 
is trust. Just 7% of consumers 
claim to trust car dealers, and  
as a result nearly a quarter of  
car buyers (23%) find visiting a 
dealership daunting and 22%  
see car dealerships as 
untrustworthy5. We have worked 
hard to address this issue. We 
have built relationships with the 
leading third-party review sites 
and have aggregated over 
470,000 reviews, as well as 
developed our own ‘open’ 
review platform. We are now the 
number one dealer review site in 
the UK, with over 8,000 retailers 
providing reviews. This level of 
transparency offers consumers 
greater confidence and trust  
in the dealer, and for retailers,  
it provides the opportunity  
to differentiate themselves 
amongst competitors. 
Underlining the positive 
influence reviews have on 
consumers, car buyers spend 
22% more time on full page 
adverts that carry reviews than 
those that don’t6. 

For consumers, a key factor in 
establishing trust is price 
transparency. In fact, 76% of car 
buyers believe that transparent 
pricing is the most important 
factor when buying a car 7. Last 
year we launched Price Indicator 
to help consumers validate the 
price of a car versus similar ones 
on our marketplace. Adverts are 
labelled as having either a Great 
Price, Good Price or Priced Low, 
determined by comparing prices 
against Auto Trader market 
valuations. The calculations are 
based on make, model, 
derivative, age, mileage and 

94% 

of consumers 
conduct their car 
buying research 
online4

52% 

of buyers worked out 
their monthly budget 
when researching 
their next car 8

88% 

of new cars bought 
on finance9

1.5m 

valuations 
conducted per 
month

adjusted for any optional extras 
on the car. We combine and 
analyse data from circa 500,000 
trade used car listings every day, 
as well as additional dealer 
forecourt and website data, 
ensuring indicators are an 
accurate reflection of the live 
retail market. Adverts with 
Price Indicator are viewed over 
four million times every day. 

With 33% of buyers walking away 
from a part-exchange due to a 
disagreement on the valuation 
offered10, our valuations are also 
used to build trust in the price of 
the car consumers are selling. 
Our Part-Ex Guide Price is 
designed to bring consumers 
and retailers together. It gives 
potential car buyers a 
convenient way in which to get 
an accurate part-exchange guide 
price on their car based on our 
powerful valuations.  

Auto Trader Group plc Annual Report and Financial Statements 2018Market overview

Our business model

Our strategy

KPIs

Operating and financial review

page 26

Looking forward

New car sales 
continue to decline

Industry predictions suggest that new car transactions will decline again in  
2018 by similar levels experienced in 2017. The used car market, which makes  
up two thirds of annual car transactions, is less volatile and therefore the  
industry expects only a small decline in the number of used car sales in 2018.

Brexit negotiations

If prices of cars increase and consumer confidence levels decrease, then  
there’s a potential impact on the number of car transactions, which may impact  
on our retailers’ profitability. 

Consumer  
behaviour change

Consumers spend an average of 13 hours researching their next car online and only visit 1.6 dealerships 
before they buy 4. Consumers will demand a complete end-to-end buying journey and will do more of  
the process online and visit fewer dealerships to make their purchase.

Cars bought  
on finance

88% of new cars, and circa 30% of used cars, were bought on finance in 2017 9. As this is set to increase, 
making the financing of used cars especially more competitive, accessible and easier to understand  
will be crucial to driving more options for buyers and more sales for retailers.

4  Auto Trader internal data.
5  Auto Trader Market Report  

(September 2016).

6  Auto Trader internal data.
7  Auto Trader Market Report  

(September 2016).

8  Auto Trader Market Report (March 2018).
9  Auto Trader Market Report (March 2018).
10  Auto Trader internal data.
11  Cross platform visits as measured by 
comScore (average during the year).
12  Cross platform minutes as measured  

by comScore (average during the year).

For retailers, the tool not  
only encourages a more 
cost-effective source of stock, 
but it also enables smoother 
negotiations with engaged car 
buyers earlier in the car buying 
process. Accordingly, circa 9,000 
retailers choose to promote our 
tool on their full page adverts. 
Each month, 1.5 million valuations 
are carried out, with over 85,000 
enquiries sent to retailers. 

Demystifying finance 
Our latest Market Report 
revealed that over half of car 
buyers (52%) already consider the 
cost of a car as a monthly price, 
rather than the full retail value8. 
However, despite 88% of new 
cars bought on finance in 2017, 
and circa 30% of used, consumers 
have told us that finance is one  
of the most challenging and 
confusing aspects of the modern 
car buying journey9. And for our 
retailer customers, all too many 
were losing out on lucrative 

finance deals to alternative 
lenders, such as high-street 
banks and specialist providers. 
To address both challenges, we 
introduced finance across our 
retailer adverts, integrating 
finance options from over 6,000 
retailers. For non-Financial 
Conduct Authority (‘FCA’) 
authorised retailers, we 
partnered with car finance 
broker, Zuto. 

To further enhance the finance 
experience, in December 2017  
we launched a search by monthly 
price functionality, making it even 
easier for consumers to find a car 
based on their monthly budget. 
For consumers it’s added greater 
simplicity and convenience. For 
our customers it provides a 
welcome competitive advantage 
with the opportunity to engage 
with car buyers at the very 
beginning of their buying journey, 
not at the end of it. 

Despite a growing number  
of competitive brands and 
platforms, our ability to evolve 
and adapt alongside changing 
market conditions means we 
remain the UK’s largest digital 
automotive marketplace for new 
and used cars. With 55 million 
cross platform visits 11 we are  
the most visited automotive 
website, with an audience three 
times larger than our nearest 
competitor. With car buyers 
spending 618 million minutes on 
Auto Trader12, we also have the 
most engaged audience. What’s 
more, we are the most trusted 
automotive classified brand in 
the UK, with nearly 10 times more 
consumers claiming to trust 
Auto Trader over our nearest 
competitor. 

17

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Our business model

Leveraging the scale of our 
network to generate value

Market overview

Our business model

Inputs

How we generate value

We generate value by investing in the largest  
and most trusted automotive marketplace...

T he largest

tform
la
s p

e
l
a
s
e
v

i
t
c
e

f

f

e

t

s

o

M

A U DIENCE

t m e n t   i n growing audie
s
e
v e s t m ent in platform
– I n

n

c

e

v

– I n

Auto Trader’s 
trusted 
marketplace

o ls
e l
d

– In

vestment in in s i g h t   &  t o
– Stock-based rev e n u e   m o
The largest choice   o f   t r u s t e
 STOC K  

d

B

e

s

t

c

a

r

b
u
y
i
n
g
e
x
p
e
rie
n
ce

...this generates greater consumer engagement,  
a larger choice of stock and therefore revenue.

Strategic pillars

Auto Trader is the UK’s largest 
digital automotive marketplace. 
Our trusted brand has been built 
over the last 40 years through 
advancements in our technology 
and products, coupled with a 
highly skilled digital workforce.

Our  
people

Technology

Data

Brand  
strength

18

Improve car buying  in the UKEvolve the automotive ecosystem in the UKBecome the most  admired digital businessAuto Trader Group plc Annual Report and Financial Statements 2018 
 
     
 
 
 
 
Our business model

Our strategy

KPIs

Value outputs

Trust in the market

Brand reputation

Market position

Data & insight

Revenue

Shareholder returns

Value

19

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Our strategy

To be the UK’s leading digital 
automotive marketplace

Market overview

Our business model

Our strategy

Strategic pillars

Focus areas

Improve  
car buying  
in the UK

Evolve the 
automotive 
ecosystem  
in the UK

1
Increase consumer 
audience, advert  
views and use of our 
valuation tools

Having the largest and most engaged consumer 
audience is one of the key components in our  
network effects business model. Investing in the  
best consumer experience and growing audience 
underpins the value we deliver to our retailers. Part  
of that experience is the free valuation tool we offer. 

2
Improve stock  
choice, volumes  
and accuracy

Consumers visit Auto Trader because of the volume 
and choice of trusted stock from our fragmented 
customer base. It’s important we maintain coverage 
across age, price, region, make and model to ensure 
we can meet the buying needs of all our consumers. 
Stock is underpinned by accurate taxonomy, which  
we continue to improve. 

3
Grow ARPR in a 
balanced, sustainable 
way by creating value 
for our customers

Average Revenue Per Retailer (‘ARPR’) growth is  
driven by three levers: stock, price and product.  
Over a three to four-year period we look to balance 
their contribution, as we seek to attain long-term 
sustainable growth.

4
Enhance our  
relevance and value  
to manufacturers

Whilst the majority of our revenue comes from retailers, 
there is considerable opportunity with manufacturers. 
We know three out of four consumers are open to 
buying new cars high up in the buying funnel, which 
promotes our audience of in-market car buyers as a 
valuable target audience for manufacturers.

5
Extend our product 
offering further down the 
buying funnel, towards 
online transactions

There’s considerable market research suggesting  
that consumers are becoming more open to the idea  
of transacting cars online. We believe having the 
component parts of the deal will be a key differentiator 
for us as a business.

Become the  
most admired  
digital business 

6
Create and maintain 
high-performing, 
data-oriented teams

Auto Trader’s people are one of our most important 
assets. We continually invest in their development,  
our environment and promoting diversity and 
inclusion. Data is at the heart of how we operate  
as a business and how our people work.

20

2018 progress

Relevant risks

How we measure progress

We have maintained our share of  

audience versus competitors and kept  

full page advert views, our key measure  

of audience engagement, consistent  

year on year. 

2    Brand: Failure to protect our brand could result in a reduction  

in audience.

3    Increased competition: Competitors could develop a superior 

consumer experience which we find hard to replicate, resulting  

in loss of audience share.

 – Advert views

 – Cross platform minutes

We grew the number of live cars on site  

1% in the year, giving consumers greater 

choice. We offered free consumer 

adverts for cars priced under £1,000,  

to gain share in this space.

1    Economy, market and business environment: Declining used cars 

transactions could lead to a reduction in the amount of car stock  

 – Live stock

 – Number of retailer forecourts

in the market. 

3    Increased competition: Competitors could expand from specific 

types of stock, with smaller niche audiences, into other types of  

stock and disrupt our market position.

ARPR saw good growth of £149 in 2018. 

Product was the largest growth 

contributor, with the launch of our 

advanced and premium packages,  

as well as added value products included 

in the packages. Price and stock also 

contributed to growth.

1    Economy, market and business environment: Declining new  

and used cars transactions could lead to a reduction of retailers’ 

advertising spend, resulting in downgrades and pressure on 

customer wallet.

4    Failure to innovate: disruptive technologies and changing 

consumer behaviours: If we rely too much on price and do not 

innovate our product offering to increase value, we could see 

downgrades and cancellations offsetting the growth expected 

from pricing initiatives.

 – Revenue

 – Operating profit

 – Operating profit margin

 – Number of retailer forecourts

 – Average Revenue Per Retailer 

(‘ARPR’)

 – Live stock

We saw a solid year of growth in our 

Manufacturer and Agency line. We’ve  

seen significant investment in the team, 

recruiting a number of people with OEM 

experience and investing in our product 

offering for these customers.

1    Economy, market and business environment: Declining new car 

registrations could lead to a reduction in manufacturer spend on 

digital display advertising.

 – Revenue

 – Operating profit

 – Operating profit margin

 – Advert views

2    Brand: Failure to change perception of manufacturers that we are 

 – Cross platform minutes

a destination for new car buyers could result in lost opportunity  

to attract more of the c.£500 million manufacturers spend on 

digital advertising. 

The business has made good strides in 

delivering some of the component parts 

of online transactions. We acquired Motor 

Trade Delivery (‘MTD’) in April, which acts 

as a marketplace for logistics companies, 

and have also developed our finance 

proposition to display monthly payment 

prices on Auto Trader.

We’ve held our headcount flat year-on-

year, but have increased our developer 

and data science ratios. Data continues to 

play an ever more prominent role driving 

business decisions, with capability 

increasing across the organisation.

4    Failure to innovate: disruptive technologies and changing 

consumer behaviours: If we do not innovate in this area, there is  

a risk that we miss out on the opportunity to be at the front of 

industry developments and lose market share.

 – Revenue

 – Operating profit

 – Operating profit margin

 – Number of retailer forecourts

 – Average Revenue Per Retailer 

(‘ARPR’)

6    Employees: Manchester and London continue to grow in  

terms of competition for top talent, particularly in data science 

and developers. 

 – Operating profit

 – Operating profit margin

 – Number of full-time equivalent 

employees (‘FTEs’)

Auto Trader Group plc Annual Report and Financial Statements 2018Our strategy

KPIs

Risk management

Principal risks and uncertainties

page 32

page 34

Strategic pillars

Focus areas

1

2

3

4

5

6

Increase consumer 

audience, advert  

views and use of our 

valuation tools

Having the largest and most engaged consumer 

audience is one of the key components in our  

network effects business model. Investing in the  

best consumer experience and growing audience 

underpins the value we deliver to our retailers. Part  

of that experience is the free valuation tool we offer. 

Improve stock  

choice, volumes  

and accuracy

Grow ARPR in a 

balanced, sustainable 

way by creating value 

for our customers

Consumers visit Auto Trader because of the volume 

and choice of trusted stock from our fragmented 

customer base. It’s important we maintain coverage 

across age, price, region, make and model to ensure 

we can meet the buying needs of all our consumers. 

Stock is underpinned by accurate taxonomy, which  

we continue to improve. 

Average Revenue Per Retailer (‘ARPR’) growth is  

driven by three levers: stock, price and product.  

Over a three to four-year period we look to balance 

their contribution, as we seek to attain long-term 

sustainable growth.

Enhance our  

relevance and value  

to manufacturers

Whilst the majority of our revenue comes from retailers, 

there is considerable opportunity with manufacturers. 

We know three out of four consumers are open to 

buying new cars high up in the buying funnel, which 

promotes our audience of in-market car buyers as a 

valuable target audience for manufacturers.

Extend our product 

offering further down the 

buying funnel, towards 

online transactions

There’s considerable market research suggesting  

that consumers are becoming more open to the idea  

of transacting cars online. We believe having the 

component parts of the deal will be a key differentiator 

for us as a business.

Create and maintain 

high-performing, 

data-oriented teams

Auto Trader’s people are one of our most important 

assets. We continually invest in their development,  

our environment and promoting diversity and 

inclusion. Data is at the heart of how we operate  

as a business and how our people work.

2018 progress

Relevant risks

How we measure progress

We have maintained our share of  
audience versus competitors and kept  
full page advert views, our key measure  
of audience engagement, consistent  
year on year. 

2    Brand: Failure to protect our brand could result in a reduction  

in audience.

3    Increased competition: Competitors could develop a superior 
consumer experience which we find hard to replicate, resulting  
in loss of audience share.

 – Advert views
 – Cross platform minutes

We grew the number of live cars on site  
1% in the year, giving consumers greater 
choice. We offered free consumer 
adverts for cars priced under £1,000,  
to gain share in this space.

1    Economy, market and business environment: Declining used cars 
transactions could lead to a reduction in the amount of car stock  
in the market. 

3    Increased competition: Competitors could expand from specific 
types of stock, with smaller niche audiences, into other types of  
stock and disrupt our market position.

 – Live stock
 – Number of retailer forecourts

ARPR saw good growth of £149 in 2018. 
Product was the largest growth 
contributor, with the launch of our 
advanced and premium packages,  
as well as added value products included 
in the packages. Price and stock also 
contributed to growth.

1    Economy, market and business environment: Declining new  

and used cars transactions could lead to a reduction of retailers’ 
advertising spend, resulting in downgrades and pressure on 
customer wallet.

4    Failure to innovate: disruptive technologies and changing 

consumer behaviours: If we rely too much on price and do not 
innovate our product offering to increase value, we could see 
downgrades and cancellations offsetting the growth expected 
from pricing initiatives.

 – Revenue
 – Operating profit
 – Operating profit margin
 – Number of retailer forecourts
 – Average Revenue Per Retailer 

(‘ARPR’)
 – Live stock

We saw a solid year of growth in our 
Manufacturer and Agency line. We’ve  
seen significant investment in the team, 
recruiting a number of people with OEM 
experience and investing in our product 
offering for these customers.

1    Economy, market and business environment: Declining new car 
registrations could lead to a reduction in manufacturer spend on 
digital display advertising.

2    Brand: Failure to change perception of manufacturers that we are 
a destination for new car buyers could result in lost opportunity  
to attract more of the c.£500 million manufacturers spend on 
digital advertising. 

 – Revenue
 – Operating profit
 – Operating profit margin
 – Advert views
 – Cross platform minutes

The business has made good strides in 
delivering some of the component parts 
of online transactions. We acquired Motor 
Trade Delivery (‘MTD’) in April, which acts 
as a marketplace for logistics companies, 
and have also developed our finance 
proposition to display monthly payment 
prices on Auto Trader.

We’ve held our headcount flat year-on-
year, but have increased our developer 
and data science ratios. Data continues to 
play an ever more prominent role driving 
business decisions, with capability 
increasing across the organisation.

4    Failure to innovate: disruptive technologies and changing 

consumer behaviours: If we do not innovate in this area, there is  
a risk that we miss out on the opportunity to be at the front of 
industry developments and lose market share.

 – Revenue
 – Operating profit
 – Operating profit margin
 – Number of retailer forecourts
 – Average Revenue Per Retailer 

(‘ARPR’)

6    Employees: Manchester and London continue to grow in  

terms of competition for top talent, particularly in data science 
and developers. 

 – Operating profit
 – Operating profit margin
 – Number of full-time equivalent 

employees (‘FTEs’)

Risk that applies to all focus areas:
5  

 IT systems and cyber security

Measures that apply  
to all focus areas:
 – Basic EPS
 – Cash generated from 

operations

21

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Key performance indicators

Financial KPIs

Market overview

Our business model

Our strategy

KPIs

Revenue 
£m

Average Revenue  
Per Retailer (‘ARPR’) 
£ per month

Operating profit 
£m

Basic EPS 

pence per share

Cash generated  

from operations

£m

+7%

+£149

+10% 

£

+15%

+£13.2m

311.4

330.1

281.6

1,695

1,546

1,384

60%

65%

67%

Margin

Margin

Margin

203.1

220.6

169.6

17.76

15.64

12.67

212.9

226.1

180.1

2016

2017

2018

2016

2017

2018

2016

2017

2018

2016

2017

2018

2016

2017

2018

Relevant focus areas
1   2   3   4   5   6

Relevant focus areas
1   2   3   4   5   6

Relevant focus areas
1   2   3   4   5   6

Definition
The Group generates revenue from three 
different streams: Trade, Consumer 
services and Manufacturer and Agency. 
Trade is further analysed into three 
classes: Retailer, Home Trader and Other.

Progress
Revenue increased 7% year-on-year,  
with much of the growth coming  
through our Retailer line, supported by 
Manufacturer and Agency. This growth  
was slightly undermined by a decline in 
Consumer services, due to a reduction  
in private listings.

Definition
Average Revenue Per Retailer (‘ARPR’) is 
the average monthly revenue generated 
from retailer forecourts divided by the 
average monthly number of retailer 
forecourts. 

Progress
ARPR grew £149 in the year. This was  
largely a function of product growth,  
as we launched a new set of packages, 
monetising part-exchange, video,  
dealer reviews and introducing further 
prominence products in our new 
advanced and premium levels. This was 
supported by a c.3% underlying price  
rise and modest levels of stock growth.

Definition
Last year we announced we are no longer 
reporting Underlying operating profit. 
Instead, the focus is now on the statutory 
measure of Operating profit. 

Operating profit is as reported in the 
consolidated income statement on 
page 88. This is defined as revenue less 
administrative expenses. 

Operating profit margin is Operating profit 
as a percentage of revenue. 

Progress
Operating profit grew 10% due to top line 
revenue growth of 7% and well managed 
costs. Margin continued to improve, albeit 
at a slower rate than previous years.

Relevant focus areas

Relevant focus areas

1   2   3   4   5   6

Definition

1   2   3   4   5   6

Definition

Basic earnings per share is defined as 

Cash generated from operations as 

profit for the year attributable to equity 

reported in the consolidated statement 

holders of the parent divided by the 

of cash flows on page 92. This is defined 

weighted average number of shares in 

as cash generated from operating 

issue during the year. 

Progress

Basic EPS grew at 15%, demonstrating  

the Group’s high operational gearing.  

Part of the growth drops through from 

profit, but it was supported by a reduction 

in the weighted average number of shares 

in issue during the year. 

activities, before corporation tax paid. 

This is considered to be a more 

meaningful measure of performance than 

the statutory measure of cash generated 

from operating activities, which can be 

distorted by changes in funding structure 

and the time lag that applies to the 

payment of corporation tax. 

Progress

Cash generated from operations 

increased to £226.1 million, giving 

£13.2 million growth in the year. This 

represented a high proportion of profit 

converted into cash, which was largely 

returned to shareholders through 

dividends and share buybacks.

Relevant risks
1   2   3   4   5   6

Relevant risks
1   2   3   4   5   6

Relevant risks
1   2   3   4   5   6

Relevant risks

1   2   3   4   5   6

Relevant risks

1   2   3   4   5   6

22

Auto Trader Group plc Annual Report and Financial Statements 2018Revenue 

£m

+7%

£ per month

+£149

311.4

330.1

281.6

1,695

1,546

1,384

KPIs

+10% 

60%

65%

67%

Margin

Margin

Margin

203.1

220.6

169.6

Average Revenue  

Operating profit 

Per Retailer (‘ARPR’) 

£m

Basic EPS 
pence per share

Cash generated  
from operations
£m

+15%

+£13.2m

17.76

15.64

12.67

212.9

226.1

180.1

2016

2017

2018

2016

2017

2018

2016

2017

2018

2016

2017

2018

2016

2017

2018

Relevant focus areas

Relevant focus areas

Relevant focus areas

1   2   3   4   5   6

Definition

1   2   3   4   5   6

Definition

1   2   3   4   5   6

Definition

The Group generates revenue from three 

Average Revenue Per Retailer (‘ARPR’) is 

Last year we announced we are no longer 

different streams: Trade, Consumer 

the average monthly revenue generated 

reporting Underlying operating profit. 

services and Manufacturer and Agency. 

from retailer forecourts divided by the 

Instead, the focus is now on the statutory 

Trade is further analysed into three 

average monthly number of retailer 

measure of Operating profit. 

classes: Retailer, Home Trader and Other.

forecourts. 

Progress

Progress

Revenue increased 7% year-on-year,  

with much of the growth coming  

ARPR grew £149 in the year. This was  

largely a function of product growth,  

through our Retailer line, supported by 

as we launched a new set of packages, 

Manufacturer and Agency. This growth  

monetising part-exchange, video,  

was slightly undermined by a decline in 

dealer reviews and introducing further 

Operating profit is as reported in the 

consolidated income statement on 

page 88. This is defined as revenue less 

administrative expenses. 

Operating profit margin is Operating profit 

as a percentage of revenue. 

Consumer services, due to a reduction  

prominence products in our new 

Progress

in private listings.

advanced and premium levels. This was 

Operating profit grew 10% due to top line 

supported by a c.3% underlying price  

revenue growth of 7% and well managed 

rise and modest levels of stock growth.

costs. Margin continued to improve, albeit 

at a slower rate than previous years.

Relevant focus areas
1   2   3   4   5   6

Relevant focus areas
1   2   3   4   5   6

Definition
Basic earnings per share is defined as 
profit for the year attributable to equity 
holders of the parent divided by the 
weighted average number of shares in 
issue during the year. 

Progress
Basic EPS grew at 15%, demonstrating  
the Group’s high operational gearing.  
Part of the growth drops through from 
profit, but it was supported by a reduction 
in the weighted average number of shares 
in issue during the year. 

Definition
Cash generated from operations as 
reported in the consolidated statement 
of cash flows on page 92. This is defined 
as cash generated from operating 
activities, before corporation tax paid. 
This is considered to be a more 
meaningful measure of performance than 
the statutory measure of cash generated 
from operating activities, which can be 
distorted by changes in funding structure 
and the time lag that applies to the 
payment of corporation tax. 

Progress
Cash generated from operations 
increased to £226.1 million, giving 
£13.2 million growth in the year. This 
represented a high proportion of profit 
converted into cash, which was largely 
returned to shareholders through 
dividends and share buybacks.

Relevant risks

1   2   3   4   5   6

Relevant risks

1   2   3   4   5   6

Relevant risks

1   2   3   4   5   6

Relevant risks
1   2   3   4   5   6

Relevant risks
1   2   3   4   5   6

Linked to remuneration

£

 Directors’ remuneration report 
page 66

Focus areas relevant to our KPIs

Improve car buying in the UK

1    Increase consumer audience, advert 
views and use of our valuation tools

2    Improve stock choice, volumes  

and accuracy

Evolve the automotive ecosystem in the UK

3    Grow ARPR in a balanced, sustainable 

way by creating value for our customers

4     Enhance our relevance and value  

to manufacturers

5    Extend our product offering further 

down the buying funnel, towards online 
transactions

Become the most admired digital business

6    Create and maintain high-performing, 

data-oriented teams

 Our strategy 
page 20 

Risks relevant to our KPIs

1    Economy, market and business 

environment

2   Brand

3   Increased competition

4    Failure to innovate: disruptive technologies 

and changing consumer behaviours

5   IT systems and cyber security

6   Employee retention

 Principal risks and uncertainties 
page 34

23

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018 
 
 
Key performance indicators continued

Operational KPIs

Market overview

Our business model

Our strategy

KPIs

Cross platform 
minutes 
Monthly average minutes spent across  
all our platforms (millions)

Advert views
Average number per month  
(millions)

Number of retailer 
forecourts
Average number per month

+6%

-0%

£

-1%

Number of full-time 

Live car stock

equivalent employees 

Average number per month

Average number (including contractors)

(‘FTEs’) 

0%

+1%

582

618

521

243

247

246

13,514

13,296

13,213

859

824

824

437,000

450,000

453,000

2016

2017

2018

2016

2017

2018

2016

2017

2018

2016

2017

2018

2016

2017

2018

Relevant focus areas
1   2   3   4   5   6

Relevant focus areas
1   2   3   4   5   6

Relevant focus areas
1   2   3   4   5   6

Definition
Monthly average minutes spent across all 
our platforms, as defined by comScore. 

Progress
Cross platform minutes, as measured by 
comScore, increased 6% year-on-year. 
This was in part due to a methodology 
change in calculation, however we’ve 
retained our market share when 
measured against our competitor set.

Definition
Advert views are click-throughs from 
initial search result pages to see the more 
detailed specification of the vehicle. 
Research has shown that a higher level  
of advert views correlates with a higher 
number of retailer sales. 

Progress
Advert views were broadly flat in the year. 
The absolute volume remains high as we 
delivered on average 246 million advert 
views per month, a considerable volume 
of engagement for our customers with  
their adverts.

Definition
The average number of retailer forecourts 
per month that are advertising vehicles on 
the Auto Trader marketplace over the 
financial year. 

Progress
Number of retailer forecourts was flat, 
following a year of decline in 2017. We still 
saw a small level of decline in independent 
forecourts, but this was offset by growth 
in Franchise and non-car channels.

Relevant focus areas

Relevant focus areas

1   2   3   4   5   6

Definition

1   2   3   4   5   6

Definition

Full-time equivalent employees are 

The average number of physical cars  

measured on the basis of the number  

that are advertised on autotrader.co.uk 

of hours worked by full-time employees, 

per month. 

with part-time employees included on  

a pro-rata basis. Number of FTEs  

(which includes contractors) is reported 

internally each calendar month, with  

the full-year number being generated 

from an average of those 12 time periods. 

Progress

FTEs were flat year-on-year following a 

number of years of decline. Much of that 

decline was due to the transition from 

print to digital and we are now at a level 

of headcount that feels right for the 

business moving forward. 

This KPI has been included for the first 

time in the current financial year. Retailer 

advertising revenue is dependent on the 

level of stock advertised on our platforms 

and so this is a key revenue driver. 

Progress

Live car stock on site increased by 1%.  

This was a result of greater penetration 

into our existing customer bases’ 

available stock as they saw greater  

value of investing more in Auto Trader.  

This added stock helped reinforce  

our network effects, giving greater  

choice to consumers.

Relevant risks
1   2   3   4   5   6

Relevant risks
1   2   3   4   5   6

Relevant risks
1   2   3   4   5   6

Relevant risks

1   2   3   4   5   6

Relevant risks

1   2   3   4   5   6

24

Auto Trader Group plc Annual Report and Financial Statements 2018 
KPIs

Cross platform 

minutes 

Monthly average minutes spent across  

all our platforms (millions)

Advert views

Average number per month  

(millions)

Number of retailer 

forecourts

Average number per month

+6%

-0%

-1%

Number of full-time 
equivalent employees 
(‘FTEs’) 
Average number (including contractors)

Live car stock
Average number per month

0%

+1%

£

Linked to remuneration

£

 Directors’ remuneration report 
page 66

582

618

521

243

247

246

13,514

13,296

13,213

859

824

824

437,000

450,000

453,000

2016

2017

2018

2016

2017

2018

2016

2017

2018

2016

2017

2018

2016

2017

2018

Relevant focus areas

Relevant focus areas

Relevant focus areas

1   2   3   4   5   6

Definition

1   2   3   4   5   6

Definition

1   2   3   4   5   6

Definition

Monthly average minutes spent across all 

Advert views are click-throughs from 

The average number of retailer forecourts 

our platforms, as defined by comScore. 

initial search result pages to see the more 

per month that are advertising vehicles on 

detailed specification of the vehicle. 

the Auto Trader marketplace over the 

Progress

Cross platform minutes, as measured by 

comScore, increased 6% year-on-year. 

This was in part due to a methodology 

change in calculation, however we’ve 

Progress

Research has shown that a higher level  

financial year. 

of advert views correlates with a higher 

number of retailer sales. 

Progress

Number of retailer forecourts was flat, 

following a year of decline in 2017. We still 

retained our market share when 

Advert views were broadly flat in the year. 

saw a small level of decline in independent 

measured against our competitor set.

The absolute volume remains high as we 

forecourts, but this was offset by growth 

delivered on average 246 million advert 

in Franchise and non-car channels.

views per month, a considerable volume 

of engagement for our customers with  

their adverts.

Relevant focus areas
1   2   3   4   5   6

Relevant focus areas
1   2   3   4   5   6

Definition
Full-time equivalent employees are 
measured on the basis of the number  
of hours worked by full-time employees, 
with part-time employees included on  
a pro-rata basis. Number of FTEs  
(which includes contractors) is reported 
internally each calendar month, with  
the full-year number being generated 
from an average of those 12 time periods. 

Progress
FTEs were flat year-on-year following a 
number of years of decline. Much of that 
decline was due to the transition from 
print to digital and we are now at a level 
of headcount that feels right for the 
business moving forward. 

Definition
The average number of physical cars  
that are advertised on autotrader.co.uk 
per month. 

This KPI has been included for the first 
time in the current financial year. Retailer 
advertising revenue is dependent on the 
level of stock advertised on our platforms 
and so this is a key revenue driver. 

Progress
Live car stock on site increased by 1%.  
This was a result of greater penetration 
into our existing customer bases’ 
available stock as they saw greater  
value of investing more in Auto Trader.  
This added stock helped reinforce  
our network effects, giving greater  
choice to consumers.

Relevant risks

1   2   3   4   5   6

Relevant risks

1   2   3   4   5   6

Relevant risks

1   2   3   4   5   6

Relevant risks
1   2   3   4   5   6

Relevant risks
1   2   3   4   5   6

Focus areas relevant to our KPIs

Improve car buying in the UK

1    Increase consumer audience, advert 
views and use of our valuation tools

2    Improve stock choice, volumes  

and accuracy

Evolve the automotive ecosystem in the UK

3    Grow ARPR in a balanced, sustainable 

way by creating value for our customers

4     Enhance our relevance and value  

to manufacturers

5    Extend our product offering further 

down the buying funnel, towards online 
transactions

Become the most admired digital business

6    Create and maintain high-performing, 

data-oriented teams

 Our strategy 
page 20 

Risks relevant to our KPIs

1    Economy, market and business 

environment

2   Brand

3   Increased competition

4    Failure to innovate: disruptive technologies 

and changing consumer behaviours

5   IT systems and cyber security

6   Employee retention

 Principal risks and uncertainties 
page 34

25

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018 
 
 
 
Operating and financial review

Innovation and growth

Nathan Coe
Chief Financial Officer and Chief Operating Officer

“Despite the backdrop of  
a slightly tougher market,  
we have continued to deliver 
improvements for customers, 
consumers and our business 
which has resulted in a strong 
financial performance.”

 Key performance indicators  
page 22

26

Operating review

Introduction
We are pleased with the progress we have 
made this year, both from an operational and 
financial perspective. Despite the backdrop 
of a slightly tougher market, we have 
continued to deliver improvements for 
customers, consumers and our business 
which has resulted in a strong financial 
performance.

Improving car buying in the UK
We have launched new products that make 
car buying more efficient, with the most 
prominent of these being the ability to search 
for a car by monthly payment. With over half 
of car buyers (52%) considering the price of 
their next car as a monthly figure rather than 
the full advertised price1, we responded by 
launching the ability for consumers to search 
for their next car by monthly payment in 
December 2017. 

The change was not only designed to meet 
consumers’ growing expectations of being 
able to search for everything they buy on 
monthly payments, but also to support 
retailers attract more buyers to their cars  
and increase their finance penetration by 
promoting their own finance offers much 
earlier on in the buying journey.

At the start of the year we relaunched our 
retailer advertising packages, so that our 
entry level starter package now includes 
products such as: 100 images, Live Chat, 
Dealer Reviews, and the Part-Exchange 
Guide. We also offer progressively higher 
package levels, giving retailers the 

Average advert views  
per month

246m

Average cross platform  
minutes per month6

618m

Auto Trader Group plc Annual Report and Financial Statements 2018 
Our business model

Our strategy

page 18

page 20

Average number of 
retailer forecourts 
advertising per month

13,213

Average number of live 
car stock advertised on 
our site per month

453,000

opportunity to pay for greater prominence to 
stand out in search. Alongside these changes 
to our core packages we also re-platformed 
our core vehicle upload process to make it 
both easier and quicker for retailers to 
advertise stock on our marketplace. 

We have continued our focus on growing 
penetration of our ‘Managing’ products: 
i-Control and Retail Check. Approximately 
3,000 retailer forecourts (2017: 2,500) listing 
39% of trade stock, are using at least one of 
these data analytics products, which we 
have improved by adding Price Indicator 
flags and evolving our valuation engine with 
machine learning to take into account vehicle 
specification – a first for the UK market.

We continue to invest in our brand to ensure  
it stays front of mind with consumers. 
Auto Trader enjoys 91% prompted brand 
awareness2 with consumers and is 
consistently voted as the most influential 
automotive website by consumers in the car 
buying process. We redesigned our website 
and native apps, and improved functionality 
to better reflect our position as the number 
one marketplace for both used and new cars. 

With three out of every four visitors to 
Auto Trader considering purchasing a new 
car3, we have developed new products that 
allow manufacturers and their agencies to 
reach and influence these buyers. In the last 
12 months we launched InSearch, our native 
advertising performance product, which 
allows new cars to be promoted within search 
in a highly targeted way. More recently we 
have further developed this product to 
include a video format allowing us to capitalise 
on the fast growth in video advertising.

Both manufacturers and retailers can now 
use our Search API service to operate their 
websites, saving them the effort of building 
backend systems and allowing them to 
benefit from our taxonomy, valuations and 
product improvements. They can also 
benefit from a new Image app, which enables 
them to take 360-degree interior and exterior 
shots that meet manufacturer standards. 

Maintaining our market leading position
We have a market leading position as the  
UK’s largest digital automotive marketplace. 
Our audience has grown as consumers spend 
more time on our platforms, viewing an 
average of 94 adverts every second of every 
day4, and the vast majority of this audience 
remains unique to Auto Trader. Our audience 
is three times larger than that of our nearest 
competitor, with our share of cross platform 
visits for the year at 54% on average5, whilst 
total minutes spent increased by 6%6. 
Full page advert views were consistent 
year-on-year at 246 million per month 
(2017: 247 million).

We have increased the level of physical stock 
on site, with the average number of cars on  
the marketplace increasing 1% to 453,000 
(2017: 450,000). The average number of retailer 
forecourts using our marketplace declined 
slightly in the year at 13,213 (2017: 13,296) 
following a 2% decline last year. 

1  Auto Trader Market Report (March 2018).
2  Acacia Avenue Brand Tracker (March 2018).
3  Auto Trader search data (2017).
4  Auto Trader internal data.
5  Monthly visits as measured by comScore.
6  Monthly minutes as measured by comScore.

27

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Operating and financial review continued

(2017: £311.4m)

Revenue

 +7%
£330.1m
 +10%
£220.6m

Operating profit

(2017: £203.1m)

Cash generated  
from operations

£226.1m

(2017: £212.9m)

Cash returned  
to shareholders

£148.4m

(2017: £128.7m)

Financial review

Revenue

Retailer

Home Trader

Other

Trade

Consumer services

Manufacturer and Agency

Total

Revenue
In 2018, revenue grew 7% to £330.1m 
(2017: £311.4m) predominantly through  
Trade revenue, and more specifically  
Retailer revenue, as our core business 
continued to grow. 

Trade revenue increased by 8% to £281.2m. 
Retailer revenue grew 9% to £268.7m 
(2017: £250.1m) as a result of growth in ARPR, 
where there was improvement of £149 to 
£1,695 per month (2017: £1,546). Average 
retailer forecourts declined by 1% in the year 
to 13,213 (2017: 13,296). 

ARPR growth of £149 per month was 
generated through all three of our levers: 
price, stock and product.

 – Price: Our price lever contributed £43 
(2017: £86) and 29% (2017: 53%) of total  
ARPR growth. We restructured our retailer 
advertising packages to include enhanced 
features for all customers as part of their 
subscription. All packages now have Dealer 
Reviews, Part-Exchange Guide, 100 Images 
and Live Chat – tools which not only help 
retailers to compete effectively, but also 
provide the best experience for car buyers. 
We also launched two new package tiers 
– Advanced and Premium – which give 
customers the opportunity to pay more  
for greater prominence when consumers 
search for cars.

2018 
£m

268.7

11.4

1.1

281.2

29.8

19.1

330.1

2017 
£m

250.1

12.0

–

262.1

31.8

17.5

311.4

Days-adjusted 
change

9%

(4%)

n/m

8%

(5%)

10%

7%

 – Stock: Our stock lever contributed £20 
(2017: £48) and 13% (2017: 30%) of total 
ARPR growth. The average number of  
cars advertised on autotrader.co.uk each  
month increased by 1% in 2018 to 453,000 
(2017: 450,000) as the number of cars 
advertised per retailer forecourt increased. 
Used car transactions in the UK decreased 
by 3% in the 12 months to March 2018, 
however the UK car parc continues to  
grow as new car registrations exceed 
scrappage rates. 

 – Product: Our product lever contributed  
£86 (2017: £28) and 58% (2017: 17%) of total 
ARPR growth. The launch of Advanced  
and Premium advertising package levels 
contributed to this growth, with 12% of retailer 
car stock moving into one of these new 
higher-priced tiers by the end of the year. 
The penetration of our ‘Managing’ products 
(i-Control and Retail Check) increased from 
19% in 2017 to 23% in the current year. 

Home Trader declined 4% to £11.4m 
(2017: £12.0m). Other revenue comprises 
logistics revenue from Motor Trade Delivery, 
which contributed £1.1m since its acquisition 
in April 2017. 

ARPR levers
(£)

58

41

33

86

86

48

28

43

20

2018

2016

2017

Key

  Price 

  Stock 

  Product

28

Auto Trader Group plc Annual Report and Financial Statements 2018Consumer services revenue decreased  
5% in the year to £29.8m (2017: £31.8m).  
Private revenue decreased 11% to £21.6m 
(2017: £24.4m). Motoring services revenue 
grew 12% to £8.2m (2017: £7.4m), with a large 
proportion of the growth coming through 
delivering greater response to our third-party 
partner for finance. 

Manufacturer and Agency revenue grew  
10% to £19.1m (2017: £17.5m). The automotive 
industry spends a huge amount on 
advertising every year and the addressable 
digital market continues to grow. In order to 
grow our market share, we have invested in 
people, with experience of working at some 
of the largest manufacturers; and content,  
by innovating new products such as 
InSearch. InSearch is our native performance 
product, which allows manufacturers to 
advertise new cars directly within our main 
search, providing a highly targeted way to 
influence in-market car buyers. 

Administrative expenses
Operating costs continue to be well 
controlled, with administrative expenses 
increasing by 2% to £109.5m (2017: £108.3m).

People costs, which comprise staff costs 
(excluding share-based payments) and 
third-party contractor costs, increased 4%  
in the year to £51.1m (2017: £49.5m). Full-time 
equivalent employees (‘FTEs’) (including 
contractors) remained flat at an average  
of 824 (2017: 824). 

Costs

People costs

Share-based payments

Marketing

Other costs

Depreciation and amortisation

Exceptional items

Total administrative expenses

A share-based payment charge of £3.7m 
(2017: £4.5m) was recognised during the year, 
including national insurance costs (‘NI’) on 
potential employee gains where applicable. 
The year-on-year decrease in the charge 
was primarily due to leavers under the 
Performance Share Plan, offset by further 
Performance Share Plan awards made in 
June 2017. We also launched a second 
Save As You Earn scheme in November 2017 
which was available to all eligible employees. 

Marketing spend was flat at £16.3m 
(2017: £16.0m), reflecting the release of  
our ‘Next Car’ campaign across TV and  
radio platforms. Other costs, which 
include property costs, data services 
and other overheads, increased in the year 
to £31.3m (2017: £30.7m). 

Depreciation and amortisation decreased by 
10% to £7.1m (2017: £8.0m). Within this cost line 
is £1.0m of amortisation from intangibles 
recognised following the acquisition of MTD. 

2018 
£m

51.1

3.7

16.3

31.3

7.1

–

109.5

2017 
£m

49.5

4.5

16.0

30.7

8.0

(0.4)

108.3

Days-adjusted 
change

4%

(17%)

3%

3%

(10%)

n/m

2%

Operating profit
In the year, Operating profit grew 10% to 
£220.6m (2017: £203.1m). Operating profit 
margin increased two percentage points  
to 67% (2017: 65%). 

The Group previously used a measure of 
Underlying operating profit to highlight the 
impact of certain one-off and other items, 
including exceptional items, share-based 
payment charges and costs related to 
management incentive schemes linked to  
the previous private ownership of the Group. 
From this financial year the Group will no 
longer report Underlying operating profit 
 and instead will focus on the statutory 
measure of Operating profit. 

Change from 52-week to  
annual accounting period
As the 2017 financial year was four days  
longer than the 2018 financial year,  
year-on-year percentages for revenue, 
costs, profit, EPS and dividend per share 
have been adjusted throughout this report 
to reflect like-for-like growth. 

29

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Operating and financial review continued

Profit before taxation 
Profit before taxation increased by 10%  
to £210.8m (2017: £193.4m). Finance costs 
remained stable year-on-year at £9.8m  
(2017: £9.7m). A year-on-year reduction in the 
average level of gross debt drawn, coupled 
with a margin benefit resulting from a 
reduction in the Group’s leverage, resulted  
in a reduced interest cost on the Group’s 
term loan. This was offset by an increase  
in the amount of debt issue costs that were 
amortised, with an acceleration of £1.1m  
of these costs recognised in the year 
following the decision in the year to 
refinance the debt facility by June 2018. 

Taxation
The Group tax charge of £39.5m 
(2017: £38.7m) represents an effective tax 
rate of 19% (2017: 20%) which is in line with  
the average standard UK rate.

Earnings per share
Basic earnings per share rose by 15% to 
17.76 pence (2017: 15.64 pence) based on a 
weighted average number of ordinary shares 
in issue of 964,516,212 (2017: 989,278,991). 
Diluted earnings per share of 17.70 pence 
(2017: 15.60 pence) increased by 15%, based  
on 967,912,689 shares (2017: 991,812,212)  
which takes into account the dilutive impact 
of outstanding share awards. 

Cash flow and net external debt
Cash generated from operations increased 
to £226.1m (2017: £212.9m) and was achieved 
as a result of strong Operating profit and a 
high level of cash conversion. 

Corporation tax payments totalled  
£39.4m (2017: £34.8m). Cash generated  
from operating activities was £186.7m 
(2017: £178.1m). 

Interest paid on financing arrangements  
was £6.7m (2017: £7.6m). Net external debt 
reduced to £338.7m (2017: £355.0m) following 
Term Loan repayments of £20.0m (2017: 
£40.0m). Leverage, defined as the ratio of  
net external debt to Adjusted underlying 
EBITDA, decreased to 1.46x (2017: 1.65x). 

Acquisition
On 25 April 2017, the Group acquired MTD for 
a total cash consideration of £12.2m, less 
cash acquired with the business of £0.3m. 
The assets and liabilities acquired have been 
accounted for at fair value in accordance 
with IFRS 3, as described in note 26 to the 
financial statements, with the remaining 
value of £8.5m being allocated to goodwill.

30

Auto Trader Group plc Annual Report and Financial Statements 2018Contingent liability 
HMRC has identified a potential VAT risk in 
respect of VAT applicable to our insurance 
intermediary revenue within Consumer 
services, dating back to 2013 onwards. 
The Group continues to work collaboratively 
with HMRC to provide clarity surrounding the 
nature of the services provided. No provision 
has been recognised as the Group does not 
believe a settlement will be probable, but has 
estimated the maximum one-off liability at 
£3.0m including interest and penalties.

The Directors are recommending a final 
dividend for the year of 4.0 pence per share, 
which together with the interim dividend 
makes a total dividend of 5.9 pence per share, 
amounting to £56.1m, in line with our policy of 
distributing approximately one third of net 
income. Subject to shareholders’ approval  
at the Annual General Meeting (‘AGM’) on 
20 September 2018, the final dividend will be 
paid on 28 September 2018 to shareholders 
on the register of members at the close of 
business on 31 August 2018. 

Capital structure and dividends
During the year, a total of 26.8m shares  
(2017: 26.3m) were repurchased for a total 
consideration of £96.2m (2017: £102.1m) 
before transaction costs of £0.5m 
(2017: £0.5m). A further £52.2m (2017: £26.6m)  
was paid in dividends, giving a total of 
£148.4m (2017: £128.7m) in cash returned  
to shareholders. 

The Group’s capital allocation policy is to 
continue to invest in the business enabling it 
to grow whilst returning around one third of 
net income to shareholders in the form of 
dividends. Any surplus cash following these 
activities will be used to continue our share 
buyback programme and to steadily reduce 
gross indebtedness. 

At the 2017 AGM, the Company’s shareholders 
generally authorised the Company to make 
market purchases of up to 97,476,919 of its 
ordinary shares, subject to minimum and 
maximum price restrictions. 

This authority will expire at the conclusion 
of the 2018 AGM and the Directors intend 
to seek a similar general authority from 
shareholders at the 2018 AGM. The 
programme will be ongoing, and any 
purchases of its shares made by the 
Company under the programme will be 
effected in accordance with the Company’s 
general authority to repurchase shares, 
Chapter 12 of the UKLA Listing Rules and 
relevant conditions for trading restrictions 
regarding time and volume, disclosure and 
reporting obligations and price conditions. 

Post balance sheet event
On 6 June 2018 the Group signed into a new 
Revolving Credit Facility (the ‘New RCF‘)  
to replace the existing Senior Syndicated 
Term Loan and revolving credit facility.  
The New RCF, which is unsecured, has total 
commitments of £400m and a termination 
date of June 2023.

Interest on the New RCF is charged at LIBOR 
plus a margin of between 1.2% and 2.1% 
depending on the consolidated leverage  
of Auto Trader Group plc. A commitment fee 
of 35% of the margin applicable to the New 
RCF is payable quarterly in arrears on the 
unutilised amounts of the New RCF. There is 
no requirement to settle all or part of the debt 
earlier than the termination date in June 2023.

Nathan Coe
Chief Financial Officer 
and Chief Operating Officer
7 June 2018

31

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Risk management

Understanding and  
managing our principal  
risks and uncertainties

Risk management process

We recognise that effective  
risk management is critical to 
enable us to meet our strategic 
objectives and to achieve 
sustainable long-term growth.  
A four-step process has been 
adopted to identify, monitor  
and manage the risks to which  
the Group is exposed:

Identify risks
A top-down and bottom-up  approach is 
used to identify principal risks  across the 
business. Whilst the Board  has overall 
responsibility for the  effectiveness of 
internal control and  risk management, 
the detailed work is  delegated to the 
Operational Leadership  Team (‘OLT’).

1

Identify
risks

Assess and quantify risks
Risks and controls are  
analysed and evaluated 
 to establish the root 
 causes, financial impact 
 and likelihood of 
 occurrence. The Group 
 categorises risks into   
six areas:

 – economy, market and 
business environment;

 – financial and 

compliance risk;

 – asset risk;

 – operational risk;

 – competitive risk; and 

 – product specific risk.

4
Monitor
and review  

2
Assess 
and quantify
risks 

3
Respond to, 
manage and
mitigate
risks 

Respond to, manage and mitigate risks
The effectiveness and adequacy  
of  controls in place are assessed.   
If additional controls are required  
to  mitigate identified risks then  
these  are implemented and   
responsibilities assigned.

Monitor and review 
The OLT is responsible 
for monitoring progress 
against principal risks  
in a continual process. 
They are assisted by  
the Group’s internal 
audit programme run  
in conjunction with 
Deloitte.

The Board reviews the 
Group’s risk register and 
assesses the adequacy 
of the principal risks 
identified and the 
mitigating controls and 
procedures adopted.

32

Auto Trader Group plc Annual Report and Financial Statements 2018 
 
 
 
Our strategy

Key performance indicators

page 20

page 22

Our framework

Risks are reviewed on an  
ongoing basis and are captured  
in a risk register, identifying the 
risk area, the likelihood of the 
risk occurring, the impact if it 
does occur and the actions 
being taken to manage the risk  
to the desired level. The Board’s 
role is to consider whether, given 
the risk appetite of the Group, 
the level of risk is acceptable  
within its strategy. 

The roles and responsibilities  
of each level of this framework 
are as follows:

r
o
t
i
d
u
a
l
a
n
r
e
t
x
E

Board

Audit  
Committee

Operational Leadership Team

Risk register and risk review

Operational management

I
n
t
e
r
n
a
l
a
u
d
i
t
o
r

Risk governance and responsibilities

The Board’s responsibilities
 – Overall responsibility  
for risk management.

The Audit Committee’s 
responsibilities
 – Assess the scope and 
effectiveness of risk 
management processes 
and internal control 
systems.

Operational Leadership 
Team responsibilities
 – Identify, assess, monitor, 
manage and mitigate risks 
and exploit opportunities;

 – Ensure appropriate internal 

controls are in place;

 – Ensure the risk register is 
properly maintained; and

 – Embed risk management 

as business as usual.

Operational management 
and internal controls
 – Embed and manage internal 

controls and risk 
management day to day as 
part of business as usual.

Oversight functions and 
internal audit
 – Aid in setting appropriate 

policies, provide guidance, 
advice and direction on 
implementation of those 
policies and monitor the  
first line of defence.

Additional line of defence
 – External auditor.

33

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018 
 
Principal risks and uncertainties

Identify, evaluate and  
manage the Group’s risks

Principal risk

Impact

Changes in the year

Key mitigations

The Board has carried out a robust 
assessment of the principal risks facing the 
Group, including those that would threaten 
its business model, future performance, 
solvency or liquidity.

This included an assessment of the likelihood 
and impact of each risk identified, and the 
mitigating actions being taken. Risk levels 
were modified to reflect the current view  
of the relative significance of each risk. 

The principal risks and uncertainties identified 
are detailed herein. Additional risks and 
uncertainties to the Group, including those 
that are not currently known or that the Group 
currently deems immaterial, may individually 
or cumulatively also have a material effect on 
the Group’s business, results of operations  
and/or financial condition.

Focus areas relevant to our risks

Improve car buying in the UK
1    Increase consumer audience, advert views  

and use of our valuation tools

2    Promote trust and fairness in the marketplace

Evolve the automotive ecosystem in the UK
3    Grow ARPR in a balanced, sustainable way  

by creating value for our customers

4    Extend the penetration of products outside  

of our core classified proposition

5    Enhance our relevance and value to manufacturers

Become the most admired digital business
6    Operate a simpler, leaner and more  

data-oriented business

 Our strategy 
page 20

1.  
Economy, market and 
business environment

2.  
Brand

3.  
 Increased  
competition

A contraction in the number of new or used 
car transactions could lead to consolidation  
of retailers and a reduction of retailers’ 
advertising spend. It could also lead to a 
reduction in manufacturers’ spend on digital 
display advertising.

There are concerns about the implications 
surrounding the UK’s departure from the  
EU as economic conditions, currency volatility 
and consumer confidence levels could all  
be adversely affected. If the prices of cars 
increase, consumer confidence levels 
decrease, and manufacturers’ appetite  
to supply cars to the UK market reduces,  
this could have an adverse impact on  
our business. 

Our brand is one of our biggest assets. Our 
research shows that we are the most trusted 
automotive classified brand in the UK, with 
nearly 10 times more consumers claiming to 
trust Auto Trader over our nearest competitor.

Failure to maintain and protect our brand,  
or any negative publicity that affects our 
reputation (for example, a data breach),  
could diminish the confidence that retailers, 
consumers and advertisers have in our 
products and services, and result in a 
reduction in audience and revenue. 

There are a number of online competitors in 
the motor classified market, and alternative 
routes for consumers to sell cars, such as 
auctions or part-exchange. 

Competitors could develop superior 
consumer experiences or retailer products 
that we are unable to replicate; or change 
focus to try to expand their range of stock  
and disrupt our market position.

This could impact our ability to grow revenue 
due to the loss of audience or customers,  
or erosion of our paid-for business model. 

34

As we anticipated, new car sales have fallen 

We monitor new and used car transactions closely, using data  

during this financial year, and the used car 

from SMMT and now also data directly from the DVLA.

market has also seen declines of around 3%. 

We have developed the Auto Trader Retail Price Index to monitor 

However, the overall UK car parc has 

 the pricing trends of used cars by trade sellers. 

Relevant 

focus areas Change

  2   3

  4  

continued to grow as the number of cars 

registered still outweighs the number of 

cars that are scrapped each year.

The number of retailer forecourts has 

remained relatively flat.

We continue to diversify into related and adjacent activities to 

reduce our reliance on stock and to improve the resilience of  

our business model. 

We closely manage our cost base and operate on a lean basis,  

and would be able to respond swiftly in the event of a downturn.

The Board has considered the potential implications of the UK’s 

departure from the EU, taking into account the factors above, as well 

as the time lag between the registration of new cars and the entry  

of cars into the used car marketplace and the strength of our value 

proposition, and does not consider that there will be a significant 

impact on our business.

Our research shows that Auto Trader  

We have a clear and open culture with a focus on trust  

has 91% prompted brand awareness with 

and transparency. 

1  

4  

consumers for new and used cars and is 

consistently voted as the most influential 

automotive website by consumers in the 

car buying process.

We have seen a significant reduction in 

fraudulent and misleading adverts, due  

to additional measures and monitoring 

techniques used by our security team.

We have a dedicated customer security team, who closely monitor 

our site to identify and quickly remove fraudulent or misleading 

adverts. 

We invest in new and innovative marketing campaigns and new ways 

of engaging car buyers to continue to maintain brand awareness,  

and to change perceptions of Auto Trader to be a destination for  

new cars as well as used.

Our approach to cyber security and data protection, as described on 

page 36, helps to protect us from the adverse impact of a significant 

data breach or cyber attack.

The competitive landscape continues  

We have the largest and most engaged audience of any UK 

to develop, with new business models 

automotive site. Our investment in brand as described above helps us 

1   2  

emerging.

Big media players are also entering the 

to protect and grow our audience, to ensure that we remain the most 

influential website a consumer visits when purchasing a vehicle. 

marketplace, mostly competing for 

We have a dedicated competitors’ guild to closely monitor 

lower-value private sales. 

competitor activity. 

We continue to invest in and develop our product offering to improve 

the value we offer to consumers, retailers and manufacturers. 

We work in an agile way and can respond quickly to emerging 

competitive threats.

15623563456Auto Trader Group plc Annual Report and Financial Statements 2018 
 
 
 
 
 
 
Key performance indicators

page 22

Principal risk

Impact

Changes in the year

Key mitigations

As we anticipated, new car sales have fallen 
during this financial year, and the used car 
market has also seen declines of around 3%. 

However, the overall UK car parc has 
continued to grow as the number of cars 
registered still outweighs the number of 
cars that are scrapped each year.

The number of retailer forecourts has 
remained relatively flat.

We monitor new and used car transactions closely, using data  
from SMMT and now also data directly from the DVLA.

We have developed the Auto Trader Retail Price Index to monitor 
 the pricing trends of used cars by trade sellers. 

We continue to diversify into related and adjacent activities to 
reduce our reliance on stock and to improve the resilience of  
our business model. 

We closely manage our cost base and operate on a lean basis,  
and would be able to respond swiftly in the event of a downturn.

Relevant 
focus areas Change

  2   3

  4  

Our research shows that Auto Trader  
has 91% prompted brand awareness with 
consumers for new and used cars and is 
consistently voted as the most influential 
automotive website by consumers in the 
car buying process.

We have seen a significant reduction in 
fraudulent and misleading adverts, due  
to additional measures and monitoring 
techniques used by our security team.

The competitive landscape continues  
to develop, with new business models 
emerging.

Big media players are also entering the 
marketplace, mostly competing for 
lower-value private sales. 

The Board has considered the potential implications of the UK’s 
departure from the EU, taking into account the factors above, as well 
as the time lag between the registration of new cars and the entry  
of cars into the used car marketplace and the strength of our value 
proposition, and does not consider that there will be a significant 
impact on our business.

1  

4  

We have a clear and open culture with a focus on trust  
and transparency. 

We have a dedicated customer security team, who closely monitor 
our site to identify and quickly remove fraudulent or misleading 
adverts. 

We invest in new and innovative marketing campaigns and new ways 
of engaging car buyers to continue to maintain brand awareness,  
and to change perceptions of Auto Trader to be a destination for  
new cars as well as used.

Our approach to cyber security and data protection, as described on 
page 36, helps to protect us from the adverse impact of a significant 
data breach or cyber attack.

We have the largest and most engaged audience of any UK 
automotive site. Our investment in brand as described above helps us 
to protect and grow our audience, to ensure that we remain the most 
influential website a consumer visits when purchasing a vehicle. 

1   2  

We have a dedicated competitors’ guild to closely monitor 
competitor activity. 

We continue to invest in and develop our product offering to improve 
the value we offer to consumers, retailers and manufacturers. 

We work in an agile way and can respond quickly to emerging 
competitive threats.

35

1.  

Economy, market and 

business environment

2.  

Brand

3.  

 Increased  

competition

A contraction in the number of new or used 

car transactions could lead to consolidation  

of retailers and a reduction of retailers’ 

advertising spend. It could also lead to a 

reduction in manufacturers’ spend on digital 

display advertising.

There are concerns about the implications 

surrounding the UK’s departure from the  

EU as economic conditions, currency volatility 

and consumer confidence levels could all  

be adversely affected. If the prices of cars 

increase, consumer confidence levels 

decrease, and manufacturers’ appetite  

to supply cars to the UK market reduces,  

this could have an adverse impact on  

our business. 

Our brand is one of our biggest assets. Our 

research shows that we are the most trusted 

automotive classified brand in the UK, with 

nearly 10 times more consumers claiming to 

trust Auto Trader over our nearest competitor.

Failure to maintain and protect our brand,  

or any negative publicity that affects our 

reputation (for example, a data breach),  

could diminish the confidence that retailers, 

consumers and advertisers have in our 

products and services, and result in a 

reduction in audience and revenue. 

There are a number of online competitors in 

the motor classified market, and alternative 

routes for consumers to sell cars, such as 

auctions or part-exchange. 

Competitors could develop superior 

consumer experiences or retailer products 

that we are unable to replicate; or change 

focus to try to expand their range of stock  

and disrupt our market position.

This could impact our ability to grow revenue 

due to the loss of audience or customers,  

or erosion of our paid-for business model. 

15623563456Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018 
 
 
 
 
 
Principal risks and uncertainties continued

Principal risk

Impact

Changes in the year

Key mitigations

Focus areas relevant to our KPIs

Improve car buying in the UK
1    Increase consumer audience, advert views  

and use of our valuation tools

2    Promote trust and fairness in the marketplace

Evolve the automotive ecosystem in the UK
3    Grow ARPR in a balanced, sustainable way  

by creating value for our customers

4    Extend the penetration of products outside  

of our core classified proposition

5    Enhance our relevance and value to manufacturers

Become the most admired digital business
6    Operate a simpler, leaner and more  

data-oriented business

 Our strategy 
page 20

4.  
Failure to innovate: 
disruptive technologies 
and changing consumer 
behaviours

5.  
 IT systems and  
cyber security

Failure to innovate and develop new products 
or technologies, to execute new product 
launches or to adapt to changing consumer 
behaviour towards car buying or ownership 
could have an adverse impact. For example, 
this could lead to an over-reliance on price to 
drive revenue growth in an unsustainable way; 
or could result in missed opportunities as we 
fail to be at the front of industry developments. 

As a digital business, we are reliant on our 
IT infrastructure to continue to operate. 

Any significant downtime of our systems 
would result in an interruption to the services 
we provide. 

A significant data breach, whether as a result 
of our own failures or a malicious cyber attack, 
would lead to a loss in confidence by our 
retailers, advertisers and consumers. 

This could result in loss of audience, loss of 
revenue, reputational damage and potential 
financial losses in the form of penalties.

Relevant 

focus areas Change

  3

  5  

In recognition of changing consumer 

Continuous research into changing consumer behaviour, including 

behaviour, we have successfully launched 

our bi-annual Market Reports and Buyer Behaviour Report.

monthly price search in 2018, a complex 

product requiring FCA authorisation, 

integration with external partners and 

significant development of our platform.

Monitoring of emerging trends, using external resources where 

needed, and regular contact with other similar businesses in other 

territories.

in technology.

Ability to innovate and respond quickly due to our agile and 

collaborative way of working, and continuous investment  

The enactment of GDPR in May 2018 has 

We have a disaster recovery and business continuity plan in place 

significantly increased the financial impact 

which is regularly reviewed and tested. This includes the use of  

of a data breach. We have enhanced our 

two data centres and regular back ups of data. 

1   2   3

4   5   6

processes and policies as required.

We continuously monitor the availability and resilience of processing 

systems and services and if required can restore the availability and 

access systems and data in a timely manner in the event of a physical 

or technical incident.

We have dedicated security teams, including white hat hackers,  

and carry out regular penetration testing and review of threats and 

vulnerabilities. We invest in IT and security infrastructure to ensure 

our systems remain robust.

Over the last 12 months we have taken the opportunity to review all 

processes that involve data collection, storage or processing, and 

have updated and amended to ensure that they meet the enhanced 

GDPR requirements.

All of our employees are required to undertake annual compliance 

training which includes Information Security and GDPR.

We have introduced two-factor verification for all our retailers,  

and for employees, to access our network.

We have been PCI DSS (payment card industry data security 

standard) compliant since 2013 and use an external Quality Security 

Assessor to maintain best practice.

6.  
Employees

Our continued success and growth is 
dependent on our ability to attract,  
recruit, retain and motivate our highly skilled 
workforce, with a particular focus on 
specialist technological and data skills.  
Failure to do so could result in the loss  
of key talent.

90% of employees completing our 

engagement survey said they were  

proud to work at Auto Trader. 

We use long-term incentive plans for our senior and key staff.

We carry out active succession planning and career development 

plans to retain and develop the next level of executives, and added 

  6

Our Glassdoor rating based on anonymous 

oversight of talent development to the terms of reference of the 

reviews is 4.6/5.

Nomination Committee.

Launched a mentoring matching 

We have a strong, value-led culture which is embedded through 

programme.

recruitment, induction, training and appraisals. 

Carried out a review of long-term incentive 

We carry out employee engagement surveys and closely monitor 

plans and plan to make some changes to 

Glassdoor ratings. We have regular business updates, all-employee 

make them more relevant and motivating. 

annual conference, networks and guilds.

36

124612345Auto Trader Group plc Annual Report and Financial Statements 2018 
 
 
 
 
4.  

Failure to innovate: 

disruptive technologies 

and changing consumer 

behaviours

5.  

 IT systems and  

cyber security

Failure to innovate and develop new products 

or technologies, to execute new product 

launches or to adapt to changing consumer 

behaviour towards car buying or ownership 

could have an adverse impact. For example, 

this could lead to an over-reliance on price to 

drive revenue growth in an unsustainable way; 

or could result in missed opportunities as we 

fail to be at the front of industry developments. 

As a digital business, we are reliant on our 

IT infrastructure to continue to operate. 

Any significant downtime of our systems 

would result in an interruption to the services 

we provide. 

A significant data breach, whether as a result 

of our own failures or a malicious cyber attack, 

would lead to a loss in confidence by our 

retailers, advertisers and consumers. 

This could result in loss of audience, loss of 

revenue, reputational damage and potential 

financial losses in the form of penalties.

Key performance indicators

page 22

Principal risk

Impact

Changes in the year

Key mitigations

In recognition of changing consumer 
behaviour, we have successfully launched 
monthly price search in 2018, a complex 
product requiring FCA authorisation, 
integration with external partners and 
significant development of our platform.

Continuous research into changing consumer behaviour, including 
our bi-annual Market Reports and Buyer Behaviour Report.

Monitoring of emerging trends, using external resources where 
needed, and regular contact with other similar businesses in other 
territories.

Ability to innovate and respond quickly due to our agile and 
collaborative way of working, and continuous investment  
in technology.

Relevant 
focus areas Change

  3

  5  

The enactment of GDPR in May 2018 has 
significantly increased the financial impact 
of a data breach. We have enhanced our 
processes and policies as required.

We have a disaster recovery and business continuity plan in place 
which is regularly reviewed and tested. This includes the use of  
two data centres and regular back ups of data. 

1   2   3

4   5   6

We continuously monitor the availability and resilience of processing 
systems and services and if required can restore the availability and 
access systems and data in a timely manner in the event of a physical 
or technical incident.

We have dedicated security teams, including white hat hackers,  
and carry out regular penetration testing and review of threats and 
vulnerabilities. We invest in IT and security infrastructure to ensure 
our systems remain robust.

Over the last 12 months we have taken the opportunity to review all 
processes that involve data collection, storage or processing, and 
have updated and amended to ensure that they meet the enhanced 
GDPR requirements.

All of our employees are required to undertake annual compliance 
training which includes Information Security and GDPR.

We have introduced two-factor verification for all our retailers,  
and for employees, to access our network.

We have been PCI DSS (payment card industry data security 
standard) compliant since 2013 and use an external Quality Security 
Assessor to maintain best practice.

6.  

Employees

Our continued success and growth is 

dependent on our ability to attract,  

recruit, retain and motivate our highly skilled 

workforce, with a particular focus on 

specialist technological and data skills.  

Failure to do so could result in the loss  

of key talent.

90% of employees completing our 
engagement survey said they were  
proud to work at Auto Trader. 

Our Glassdoor rating based on anonymous 
reviews is 4.6/5.

We use long-term incentive plans for our senior and key staff.

We carry out active succession planning and career development 
plans to retain and develop the next level of executives, and added 
oversight of talent development to the terms of reference of the 
Nomination Committee.

  6

Launched a mentoring matching 
programme.

We have a strong, value-led culture which is embedded through 
recruitment, induction, training and appraisals. 

Carried out a review of long-term incentive 
plans and plan to make some changes to 
make them more relevant and motivating. 

We carry out employee engagement surveys and closely monitor 
Glassdoor ratings. We have regular business updates, all-employee 
annual conference, networks and guilds.

37

124612345Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018 
 
 
 
Principal risks and uncertainties continued

Viability statement
In accordance with Provision C.2.2 of the 2014 UK Corporate 
Governance Code, the Directors have assessed the prospects  
and viability of the Group over a period significantly longer than 
12 months from the approval of these financial statements. 

Assessment of prospects
The Board has determined that a period of three years to March 2021  
is the most appropriate period to provide its viability statement due to:

 – it being consistent with the Group’s rolling three-year strategic  

planning process;

 – it reflects reasonable expectations in terms of the reliability  

and accuracy of operational forecasts;and

 – projections looking out further than three years become  

significantly less meaningful given the pace of change in the  
digital automotive market.

The Group’s overall strategy and business model, as set out on pages  
18 to 21, are central to assessing its future prospects. As such, key factors 
likely to affect the future development, performance and position of  
the Group are:

 – Data and technology: continuous investment is made in developing 
platform technologies which leads to improvements for consumers, 
retailers and manufacturers;

 – Market position: the Group has the largest and most engaged audience 
of any UK automotive site and is the most influential website a consumer 
visits when purchasing a vehicle; and

 – People: continued success and growth are dependent on ability to 

attract, retain and motivate a highly skilled workforce, with a particular 
focus on specialist technological and data skills.

The Group’s prospects are assessed primarily through its strategic 
planning process. This process includes an annual review of the ongoing 
plan, led by the Group CEO and CFO/COO through the Operational 
Leadership Team and in conjunction with relevant functions. The Board 
participates fully in the annual process and has the task of considering 
whether the plan continues to take appropriate account of the external 
environment including technological, social and macroeconomic changes.

The output of the annual review process is a set of objectives which the 
Group determines to be its focus areas, an analysis of the risks that could 
prevent the plan being delivered, and the annual financial budget. The 
latest updates to the plan were finalised in March 2018, which considered 
the Group’s current position and its prospects over the forthcoming years.

Detailed financial forecasts that consider customer numbers, live car 
stock, ARPR, revenue, profit, cash flow and key financial ratios have been 
prepared for the three-year period to March 2021.

Funding requirements have also been considered. On 6 June 2018 the 
Group signed into a new Revolving Credit Facility (the ‘New RCF‘) to 
replace the existing Senior Syndicated Term Loan and revolving credit 
facility. The New RCF, which is unsecured, has total commitments of 
£400m and a termination date of June 2023. There is no requirement  
to settle all or part of the debt before the termination date.

The first year of the financial forecasts forms the Group’s 2019 annual 
budget and is subject to a re-forecasting process at the mid-point of the 
year. The second and third years are prepared in detail and are flexed 
based on the actual results in year one. Progress against financial budgets 
and focus areas are reviewed monthly by both the Operational Leadership 
Team and the Board. This control measure is in place to prevent and 
mitigate the impact of factors that may affect the Group’s prospects.

Assessment of viability
The output of the Group’s strategic and financial planning process 
detailed above reflects the Board’s best estimate of the future prospects 
of the business. To make the assessment of viability, however, additional 
scenarios have been modelled over and above those in the ongoing plan, 
based upon a number of the Group’s principal risks and uncertainties 
which are documented on pages 34 to 37. These scenarios were overlaid 
into the plan to quantify the potential impact of one or more of these 
crystallising over the assessment period. 

While each of the Group’s principal risks has a potential impact and has 
therefore been considered as part of the assessment, only those that 
represent severe but plausible scenarios have been modelled through 
the plan. These were:

Scenario 1: Reduction of stock on the Auto Trader marketplace

Link to risk – Economy, market and business environment, Increased 
competition, Failure to innovate

Macroeconomic factors such as consumer confidence have an impact  
on the number of new and used car transactions that occur in the UK and 
therefore retailer and manufacturer profitability. A contraction in the 
number of new and used car transactions, when coupled with failure to 
innovate new products in order to grow ARPR in a sustainable way, could 
lead to retailers reducing their advertising spend in favour of competitors.

This scenario assumes a shock reduction in live car stock around a pricing 
event. The number of retailers advertising stock with the Group was 
assumed to reduce in a short space of time with further reductions in the 
year after the shock event. No cost savings were assumed.

Scenario 2: Data breaches

Link to risk – IT systems and cyber security, Brand

The impact of any regulatory fines has been considered. The biggest  
of these is the General Data Protection Regulation (‘GDPR’) fine for  
data breaches, which was enacted in May 2018. 

This scenario assumes a data breach resulting in the maximum fine, 
coupled with significant reputational damage to the Group’s brand.  
A severe reduction in revenue was modelled through each of the Trade, 
Consumer services and Manufacturer and Agency areas. Marketing costs 
were increased to model a potential need to increase traffic. 

The scenarios above are hypothetical and severe for the purpose of 
creating outcomes that have the ability to threaten the viability of the 
Group; however, multiple control measures are in place to prevent and 
mitigate any such occurrences from taking place.

The results of the stress testing demonstrated that due to the Group’s 
significant free cash flow, access to the New RCF and the Board’s ability 
to adjust the discretionary share-buy back programme, it would be able  
to withstand the impact and remain cash generative.

Viability statement
Based on their assessment of prospects and viability above, the Directors 
confirm that they have a reasonable expectation that the Group will be 
able to continue in operation and meet its liabilities as they fall due over 
the three-year period ending March 2021.

Going concern
The Directors also considered it appropriate to prepare the financial 
statements on the going concern basis, as explained in the Basis of 
preparation paragraph in note 1 to the financial statements.

38

Auto Trader Group plc Annual Report and Financial Statements 2018Corporate social responsibility

How we are 
making a 
difference

A part of our strategy is to become  
the most admired UK digital business. 
To achieve this we have built a digital 
culture that is values-oriented, 
customer-centric and data-driven  
with a focus on an agile approach  
to change and, importantly, 
underpinned by creating a diverse  
and inclusive workforce. 

Measuring the impact  
of our CSR strategy
These are just some of the metrics we  
are focused on, in order to measure our  
‘Make a difference’ strategy:

88%

of employees would 
recommend Auto Trader 
as a great place to work

90%

proud to work at 
Auto Trader score

4.6 / 5

Glassdoor rating

50%

women on our OLT

£170k

donated to charity

4,000

retailers reached through 
insight programme

39

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Corporate social responsibility continued

Our culture
Our culture is built around 
evolving our digital, values-
oriented approach to ensure  
our people are proud of our 
diversity, our focus on the  
wildly important, our rapid 
response to change and  
our continued success  
and growth.

A div e r s

e   a n d   i nclusive workf

o

r

c

Values and value-led
Purpose and principles-driven

e

Driven by
innovation

Based
on trust
and
debate

Digital
and
data-
driven

days that are available to all 
employees each year, Give as 
You Earn, which is one of our 
Incredible Benefits, and through 
the Auto Trader Community 
Fund which supports grassroots 
projects in Greater Manchester 
and Greater London. We 
constantly look at ways we can 
make a positive contribution 
to our industry; whether 
that’s developing the next 
generation of talent, sharing 
best practice advice with our 
retailer customers through 
masterclasses and larger-scale 
industry events, or helping the 
industry as a whole to operate in 
a more transparent, progressive 
and diverse manner.

Overview
People are the Group’s most 
valuable resource and the 
success of the Group is to the 
credit of all its employees. 
Last year we were focused 
on creating a simpler, leaner, 
and more data-oriented 
organisation. To ensure our 
culture is digital, agile and 
enables our teams to be quick 
to respond to change, we have 
continued to focus on creating 
and maintaining consistently 
high-performing, data-oriented 
squads across the whole 
Auto Trader business. Our culture 
is shaped by the evolution of 
our values of being determined, 
reliable, curious, courageous, 
humble and community-minded. 
These values often manifest 
themselves in our fast-paced 
and highly customer-oriented 
approach in our commitment  
to being an exciting, innovative  
and digital-led company.

40

Corporate social responsibility 
at Auto Trader is driven by our 
values and culture and is focused 
on making a difference to our 
employees, our community 
and our industry. This, along 
with our diversity and inclusion 
strategy, is embedded into how 
we operate on a daily basis. 
As an employer, it comprises 
employee engagement, rewards 
and recognition schemes, 
people development, health 
and safety, the environmental 
impact, sustainability and  
energy efficient operations.

As a company, we are keen 
to give back to our local 
communities in which we 
operate, as well as supporting 
charities and causes that 
are close to our employees’ 
hearts. We continue to focus 
our community support in four 
areas: employees’ individual 
charitable fundraising efforts, 
promoting the two volunteering 

Auto Trader Group plc Annual Report and Financial Statements 2018Strategic report  /  Governance  /  Financial statements

Our values
To truly reflect our culture and the 
behaviours we all adhere to every 
day, we updated our values this year. 
We made the decision to change 
inspirational to courageous and we 
added community-minded to 
encapsulate our business’s focus on 
supporting not only the Auto Trader 
community but the wider 
communities in which we operate.

Be determined

We are passionate about our customers, 
showing stamina and resilience, and have 
the conviction to do the right thing. We will 
roll up our sleeves to get the job done.

Be reliable 

We are outcome-oriented and we do  
what we say we will do. We perform under 
pressure and have a strong work ethic.

Be curious

We are always learning. We question why, 
we search for better ways, ask questions 
and actively listen.

Be humble

We are open, honest, approachable and  
we treat each other fairly. We recognise 
success in ourselves and others but admit 
and learn from mistakes.

Be courageous

We are bold in our thinking, overcoming 
fears, challenging the conventional and  
we will run towards and embrace change. 

Be community-minded 

We look after each other, respect  
diversity and advocate inclusion. We are 
committed to making a difference to the 
communities around us and think of others 
before ourselves.

41

Auto Trader Group plc Annual Report and Financial Statements 2018Corporate social responsibility continued

Making a 
difference  
to diversity  
and inclusion 

“Diversity is the mix, 
inclusion is getting the mix 
to work well together.”

Ensuring Auto Trader is a diverse and inclusive 
employer that contributes positively to the 
communities in which we operate remains 
a key strategic priority for our business. Our 
dedicated diversity and inclusion working 
group has committed to design and deliver 
a comprehensive strategy concentrating on 
all diversity strands, with a focus on LGBT+, 
gender equality, disability and neurodiversity 
and BAME for this year. 

Diversity – for everyone at Auto Trader – 
means respect for and appreciation of 
differences in: gender, age, sexual orientation, 
disability, race and ethnic origin, religion 
and faith, marital status, social, education 
background and way of thinking. We believe 
that inclusion is a state of being valued, 
respected and supported for who you are. 

Our colleagues across the business have 
worked collaboratively with our Diversity  
and Inclusion group and achieved  
positive results. 

We continued our one-day Diversity and 
Inclusion workshops, which every new joiner 
attends within their first three months, 
focusing on creating common understanding 
of the concepts as well as exploring 
participants’ unconscious biases and how 
they can impact their own behaviour and 
relationships with other people inside and 
outside of work. This year we extended the 
invite to customers and business partners, 
who participated in the workshop and took 
learnings back to their own organisations. 

This year we launched a Diversity and 
Inclusion month in August to bring together 
some already successful initiatives with new 
ones, aiming to educate, celebrate and make 
a difference. We introduced workshops by 
the National Autistic Society, Stonewall and 
Mental Health First Aid England. The latter 
resulted in us creating our team of Mental 
Health First Aiders, available to provide 
support to colleagues in our offices and 
out in the field. Our Auto Trader Women’s 
Network hosted a talk with two inspirational 
senior leaders sharing their personal stories 

42

as women in the digital industry and our 
Photography Club created an exhibition 
celebrating the diverse city of Manchester. 

Our accessibility and inclusive design  
working group ran workshops to introduce 
employees to some of the challenges 
disabled and neurodiverse people 
potentially face and help them understand 
how they can make a difference when 
creating products for our customers. The 
month ended with more than a hundred of 
our employees taking part in the Manchester 
Pride Festival Parade and being awarded 
Best Corporate Entry for their passionate 
showcase of support to the LGBT+ 
community. 

Our employee groups and networks (Family 
Network, Women’s Network, Photography, 
Book, Board game, Running and Film Clubs) 
continue to bring our colleagues together, 
in line with our philosophy that inclusion 
will be achieved by respecting each other’s 
differences but concentrating on finding 
common ground. 

We continue our participation to promote 
Science, Technology, Engineering and Maths 
(‘STEM’) careers by supporting schools by 
running Code Clubs to teach young children 
how to code. 

We also ran summer experience days hosting 
schools and universities, introducing them 
to the digital, technology and automotive 
industries. Following the success of the past 
two years we continue to participate in the 
Change 100 programme organised by Leonard 
Cheshire Disability. We offered two summer 
placements, one resulting in a permanent 
placement to our Graduate Scheme. 

Our ambition to become one of the most 
diverse and inclusive employers is supported 
by our Company policies and practices which 
are reviewed regularly in line with the Equality 
Act 2010 protected characteristics and best 
practice. Everyone from across the business 
is involved in providing feedback to help us 
continuously evolve and take positive action 
to ensure our colleagues, customers and 
partners feel they can be their authentic  
self while having a brilliant experience 
working with us. 

Auto Trader Group plc Annual Report and Financial Statements 2018Gender Pay Gap
We published our Gender Pay Gap 
information earlier this year, in line with the 
Government’s requirements for companies 
with over 250 employees to do so. Although 
we only had to report data for Auto Trader 
Limited (being the only company in the Group 
with more than 250 employees) we voluntarily 
provided information for the whole Group,  
in order to be more transparent. 

The mean hourly Gender Pay Gap for 
Auto Trader Group was 14.9% while the 
median gap was 17.5%. This gap is not about 
inequality of pay. We are confident that 
men and women are paid equally across the 
business for comparable roles. Our Gender 
Pay Gap arises from under-representation 
of women in certain highly paid functions, 
including technology and other STEM related 
roles; as well as under-representation 
of women in leadership roles. Although 
we do not believe that any level of gap is 
acceptable, our Gender Pay Gap is lower  
than the UK high-tech sector of 25%,  
showing the progress we have already  
made. Our median Gender Pay Gap is lower 
than the UK average of 18.5%.

We are committed to addressing the  
Gender Pay Gap, and we are taking a number 
of actions as outlined in the full report on  
our corporate website.

Gender diversity
As a result of some of the actions we  
have taken, we have seen our gender 
diversity continue to improve. We’re really 
pleased to report that our Operational 
Leadership Team (‘OLT’) is now 50% women, 
and we are making good progress towards 
the Hampton-Alexander targets for 33% of 
women on the OLT and their direct reports.

Hourly Gender Pay Gap

14.9%

mean

17.5%

median

Men Women

Total

4

7

70

2

7

26

6

14

96

Women 
as % of 
total

33%

50%

27%

509

315

824

38%

Board

OLT 1

OLT direct 
reports

Total 
Company

1   Senior managers for the purpose of s.414C of the 

Companies Act 2006 (Strategic Report and Directors’ 
Report) Regulations 2013. 

Operational Leadership Team (%) 

50

50

Direct reports (%)

27

73

Men
Women

43

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Corporate social responsibility continued

100

BEST
COMPANIES
TO WORK FOR
2018

Making a  
difference  
to our 
employees

To help us achieve our mission of being one 
of the most admired UK digital businesses, 
we have built a business that is centred 
around its people. Our success is due to the 
diverse talent of our innovative, courageous, 
talented and committed people. 

Informing and consulting  
our employees
We value our people and their opinions. 

Every year we organise an all-employee 
conference where we celebrate our 
achievements and share the strategy  
and focuses for the year ahead. 

We also hold regular business and financial 
updates throughout the year to keep 
employees informed on the Group’s 
performance and priorities as well as giving 
them the opportunity to feed back and 
contribute with questions and ideas. 

We hold regular checks throughout the year, 
allowing teams to spend time together in  
an open and secure environment to discuss  
how they feel in the workplace and how  
we are doing against our key focus areas.

We also offered a second Sharesave scheme 
in 2017, promoting a culture of shared 
ownership, and saw take-up rates of over 40%.

Training and development 
Investing in our people remains a key 
focus. We have a dedicated Learning and 
Development team, specialising in various 
fields including personal, career, leadership, 
systems and business-related training, and 
also use external experts to bring outside 
insight and knowledge when required. 

All new people joining our business are  
given a brilliant start to their careers with 
us by attending a three-day induction 
programme, allowing them to understand  
the core values of our business and culture 
and ways of working. 

We recognise that all our employees are 
unique and have different needs and 
learning styles. We offer blended learning 
opportunities that are aligned to our 
collaborative and inclusive culture, including 
workshops, bitesize sessions, on-the-job 
solutions, attendance at conferences, 
coaching and mentoring, online learning  
and professional qualifications. 

Our managers take part in the Practical 
People Leadership Programme (‘PPLP’),  
and senior leaders take part in the Leadership 
Development Programme (‘LDP’), both  
aimed at developing well-rounded leaders 
that will drive the future of Auto Trader. 

We have welcomed a number of apprentices, 
graduates and work placements under 
our future talent programme, to equip 
our business with the skills needed for 
our ongoing success. Every individual 
is responsible for their own career and 
personal development, and we aim for 
everyone to have quarterly development 
conversations with their people leaders. 

Employee engagement  
and recognition
We conducted an employee engagement 
survey again this year, and achieved a 
response rate of 91% of our total workforce. 
Overall engagement remains positive, with 
90% of our people feeling proud to work 
for Auto Trader, and 88% saying they would 
recommend us as a great place to work. 
There were also areas to improve, and we 
have set up working groups to concentrate 
on these, including recognition, career 
development and physical and mental 
health. Our Glassdoor rating is 4.5 out of 5, 
based on more than 200 anonymous reviews. 
For the second year we participated in the 
Sunday Times Top 100 Best Companies 
to Work For and we achieved a two-star 
‘Outstanding’ rating and moved up the list  
to number 32. 

44

Auto Trader Group plc Annual Report and Financial Statements 2018Making a 
difference  
to our 
communities

Disabled employees 
We are part of the Department 
for Work and Pensions Disability 
Confident employer scheme and 
have agreed to its commitments and 
taken action to make a difference  
to disabled people. 

Our dedicated resourcing team 
actively reaches out to disabled 
candidates and welcomes their 
applications for employment. We 
take great care to make reasonable 
adjustments during the assessment 
process according to the needs of 
each individual to ensure that  
they can perform at their best. 

We remain committed to supporting 
disabled employees or those who 
become disabled during their 
employment with us. Recognising 
that everyone is unique, we provide 
the right support to ensure they 
continue to realise their full potential 
at work and develop their careers 
with us. This year we have also added 
more support and education for 
managers of disabled colleagues,  
for example ‘Understanding Autism 
for Managers’ workshops provided 
by the National Autism Society. 

We have established a dedicated team  
of colleagues from across our business  
who are committed to driving our Make a 
Difference strategy, which aims to maximise 
the support and impact we provide to the 
communities in which we operate. 

We donate to local causes through the 
Auto Trader Community Fund, powered by 
Forever Manchester (a registered charity), 
which makes awards of up to £1,000 to 
community groups and grassroots projects 
across Greater Manchester. This year, the 
fund has donated over £60,000 to various 
local groups that bring people together and 
empower them to create sustainable changes 
in their lives. As a recognition of our efforts, 
Forever Manchester awarded us the  
Business Supporter of the Year for 2017. 

We are extending this fund and are in the 
process of setting up a similar fund model  
to support charities in Greater London.

Donations from Auto Trader directly to  
other charities totalled an additional  
£60,000 through our Auto Trader 
Sponsorships initiative which provides 
match-funding to employees, customers  
and partners fundraising for charities  
that are close to their hearts. 

Our Give as You Earn (‘GAYE’) scheme 
participation has reached 11% of our total 
workforce and £100,000 has been donated 
 to various charities through payroll. 

But Make a Difference is more than just 
donating money. 

We encourage all our colleagues to utilise 
two optional volunteering days every 
year. One in four of our employees have 
offered their time and skills to support 
worthy causes across the UK, such as 
Barnabus, a drop-in centre for homeless 
people; FareShare, to fight food waste and 
tackle hunger; Didsbury Park, to maintain 
eight acres of green space; and Dress for 
Success, helping to empower women by 
providing professional attire and skills to 
gain employment. 

To support the arts and design in Manchester, 
we continue our successful partnership with 
HOME arts centre and supported various 
initiatives including the PUSH festival of 
fresh creative experiences from the North 
West, showcasing some of the most exciting 
film, theatre and visual arts from the region, 
and sponsorship of the monthly ‘Bring the 
Family’ initiative, enabling the provision of 
an intergenerational film programme to 
audiences in Greater Manchester. 

45

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Corporate social responsibility continued

Making a 
difference to 
our industries

Our Make a Difference strategy extends 
to supporting the wider technology, 
automotive, advertising and creative 
industries. 

Supporting STEM careers
To encourage future talent, we have 
continued our partnership with Manchester 
Digital by taking part in their Apprenticeship 
Scheme for the second year, welcoming 
an additional four apprentices. We also 
support relevant degrees for Software 
Developer and Infrastructure Technician 
apprentices. We continue to offer a PhD 
scholarship and two summer project  
grants for Data Science students from  
the University of Manchester.

We work with local universities and schools 
and host numerous experience days in our 
offices, run mock interviews and give talks 
to introduce them to careers in digital. We 
continue to participate to promote STEM 
subjects and careers by supporting local 
schools and clubs in the Manchester area. 

25 of our colleagues have trained to 
become ‘STEM ambassadors’ so that they 
can support ‘Code Clubs’, teaching young 
children how to code and supporting the 
‘People Like Me’ initiative to encourage girls 
into relevant STEM careers. 

We are proud that our Director of Risk and 
Compliance, Helena Fearon, was shortlisted 
in this year’s Women in IT Award: Security 
Champion of the Year, in recognition of her 
work in the safety and security arena. Helena 
leads our customer security team and risk 
and compliance function, and chairs the 
wider industry body Vehicle Safe Trading 
Advisory Group (‘VSTAG’) which aims to 
bring the industry, police and fraud agencies 
together to help consumers buy and sell 
vehicles safely and securely. 

We hosted over 100 events and conferences, 
including: Manchester Youth HAC, Rails 
Girls, Manimation, Real UX and Manchester 
Futurists. We are also members of the 
Manchester Publicity Association, working  
to evolve the creative, media, publishing  
and digital industries in Manchester. 

46

Automotive industry
The automotive industry, much like the 
wider technology sector, has a significant 
challenge with diversity. We work with key 
media partners, recruitment businesses and 
major automotive retailer groups to actively 
drive the diversity agenda. 

We participate in key industry events such 
as Inspiring Automotive Women, and will be 
hosting an upcoming event in partnership 
with Ennis & Co. and media title ARN, which 
aims to bring together the wider automotive 
industry to discuss diversity issues as 
well as to encourage actionable plans for 
businesses to take away. 

Leading the industry, sharing ideas, and 
inspiring change and action are at the heart of 
our work with our retailer customers. Through 
our masterclasses, conferences, webinars, 
in-house discovery days and award events 
we share the latest consumer trends, best 
practice advice and insights gleaned from our 
data to help shape the future of the industry. 
Over 4,000 retailer customers or industry 
figures joined us for one of these sessions. 

We want to make a difference to our 
customers by rewarding their efforts, and 
we do this annually at our Retailer Awards 
Ceremony – The Auto Trader Click Awards. 
The awards recognise those at the forefront 
of digital automotive retailing and those 
that really do put the consumer at the heart 
of their business. These awards are used 
by retailers to promote their business to 
consumers on our marketplace. 

Auto Trader Group plc Annual Report and Financial Statements 2018Making a difference  
to our environment 

Scope 1: Fuel for 
company cars (tCO2e)  1
Scope 2: Electricity and 
gas for our offices 
(tCO2e)  1
Total carbon emissions 
(tCO2e)  1
Revenue (£m)

Carbon intensity  2

Year-on-year change

2018 

2017 

390

491

340

437

928

311.4

3.0

731

330.1

2.2

(27%)

1  Tonnes of carbon dioxide equivalent.
2 

 Absolute carbon emissions divided by  
revenue in millions.

Greenhouse gas emissions 
statement
Auto Trader is required to measure and  
report its direct and indirect greenhouse  
gas (‘GHG’) emissions by the Companies  
Act 2006 (Strategic Report and Directors’ 
Report) Regulations 2013. The greenhouse 
gas reporting period is aligned to the 
financial reporting year. The methodology 
used to calculate our emissions is based  
on the financial consolidation approach,  
as defined in the Greenhouse Gas Protocol, 
A Corporate Accounting and Reporting 
Standard (Revised Edition). Emission factors 
used are from UK government (‘BEIS’) 
conversion factor guidance current for  
the year reported.

The report includes the ‘Scope 1’ 
(combustion of fuel) in relation to company 
cars and ‘Scope 2’ (purchased electricity 
and gas) emissions associated with our 
offices. We have chosen to include the 
emissions associated with leased company 
cars in Scope 1, as we are responsible for 
these emissions. 

We have chosen to present a revenue 
intensity ratio as this is a relevant indicator  
of our growth and is aligned with our  
business strategy. The reduction in our 
GHG emissions is due to a reduction in our 
company car fleet and continued refreshing 
of energy efficient office and IT equipment. 

Health and safety
We are committed to maintaining a safe 
workforce for our employees, customers  
and visitors and anyone affected by our 
business’s activities. It is therefore our policy 
that all of the Group’s facilities, products and 
services comply with applicable laws and 
regulations governing safety and quality.

During the year, there were no major injuries 
reported under the Reporting of Injuries, 
Diseases and Dangerous Occurrences 
Regulations.

Our offices
As a digital business, based between our 
offices in Manchester, London and Dublin, 
we believe our environmental footprint is 
small. We actively encourage our employees 
to consider our environmental impact.  
We operate recycling systems in the  
offices, established with local authorities, 
and we have no waste bins by desks, 
which encourages the amount of recycling 
we do. We operate a staff café in our 
Manchester office and have implemented 
measures to reduce the consumption of 
single use plastics. 

Our UK offices are both graded highly by the 
BREEAM standard; Kings Cross in London 
achieved an ‘Outstanding’ rating and our 
Manchester office an ‘Excellent’ one.

We continue to use Fruitful Office to deliver 
fruit to our offices each week. Fruitful Office 
plants one tree in Malawi for every basket of 
fruit we receive. Last year, 2,030 trees were 
planted on behalf of Auto Trader, helping the 
organisation to mitigate the effects of global 
warming, deforestation and providing an 
income to local communities.

47

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Corporate social responsibility continued

Doing the  
right thing 

Auto Trader believes in promoting trust 
and fairness in the marketplace and  
this has become part of the way we  
work across the organisation. We aspire 
to be the UK’s most admired digital 
business and we want that admiration  
to come from employees, suppliers  
and customers. 

The only way to deliver the best  
services for our customers – and do 
the right things by our people – is to 
approach things in the right way. We 
have established policies, procedures 
and training to ensure that everyone 
at Auto Trader knows that they must 
behave professionally, ethically 
and legally, treating people with 
decency and respect.

We promote a culture of compliance 
and shared responsibility by providing 
advice and information to keep our 
employees and customers smart,  
safe and secure. 

Each year, our employees complete 
compliance training that covers 
fraud, bribery, anti-money laundering, 
information security and GDPR. 

Anti-bribery and corruption
We are committed to carrying out all 
business activities in an honest, open 
and ethical manner. We have zero 
tolerance to any aspect of bribery and 
corruption, both within our business 
and in respect of any third parties with 
whom we have dealings. We have an 
established anti-bribery and corruption 
policy and procedures in place including 
reporting of gifts and hospitality, 
standard contractual clauses with 
suppliers and annual online compliance 
training for all employees. 

48

Maintaining a trusted 
marketplace
Consumers trust Auto Trader to show 
genuine, accurate adverts when they 
search for vehicles. We have a dedicated 
customer security team who monitor our 
site to identify adverts that are potentially 
fraudulent or misleading, whether that 
be a misleading price or inaccurate 
mileage in their advert. We also have 
functionality to enable users of our site to 
report a misleading advert whilst they are 
searching, which we then investigate and, 
if necessary, remove from the site.

Modern slavery policy
We have a zero-tolerance approach to 
modern slavery and are committed to  
acting ethically and with integrity in all our 
business dealings and relationships, and  
to implementing and enforcing effective 
systems and controls to ensure modern 
slavery is not taking place anywhere in 
our own business or in any of our supply 
chains. We are committed to ensuring there 
is transparency in our own business and in 
our approach to tackling modern slavery 
throughout our supply chains. We expect the 
same high standards from all our contractors, 
suppliers and other business partners.

Whistleblowing
We provide an independent whistleblowing 
service if employees need to report 
anything untoward or experience any serious 
malpractice or wrongdoing in our business.

Auto Trader Group plc Annual Report and Financial Statements 2018Protecting our customers’  
and consumers’ data
Protecting the data of our consumers 
and our retailer customers is also an 
important focus for us. 

We invest heavily in security and data 
protection. We have a dedicated 
security squad and we invest to ensure 
that our systems are robust and that 
we remain compliant with PCI/DSS 
(payment card industry, data security 
standard). Over the last 12 months 
we have taken the opportunity to 
review all processes that involve data 
collection, storage or processing, and 
have updated and amended to ensure 
that they meet the enhanced GDPR 
requirements.

Human rights and equal 
opportunity
The Group is committed to treating 
all its employees and job applicants 
fairly and equally. It is our policy not to 
discriminate based on their gender, 
sexual orientation, marital or civil 
partner status, gender reassignment, 
race, religion or belief, colour, 
nationality, ethnic or national origin, 
disability or age, pregnancy, or trade 
union membership or the fact that  
they are a part-time worker or a 
fixed-term employee. The equal 
opportunities policy operated  
by the Group ensures all workers have  
a duty to act in accordance with this.

The Company’s Strategic report is  
set out on pages 1 to 49. Approved by 
the Board on 7 June 2018 and signed  
on its behalf by:

Nathan Coe
Chief Financial Officer 
and Chief Operating Officer
7 June 2018

“Auto Trader 
believes in 
promoting trust 
and fairness in the 
marketplace and 
this has become 
part of the way  
we work across  
the organisation.”

49

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Governance overview

A robust framework of 
governance underpinned  
by a culture of openness  
and transparency 

Ed Williams
Chairman

“The Company  
complied with all 
provisions set out  
in the Corporate 
Governance Code  
for the period.”

 Corporate governance statement  
page 54

50

I am pleased to introduce our corporate 
governance statement which incorporates 
reports from the Chairmen of each of our 
Board Committees. These reports explain 
our governance policies and procedures in 
detail and describe how we have applied  
the principles of corporate governance 
contained in the UK Corporate Governance 
Code 2016 (the ‘Code’).

Compliance with the Corporate  
Governance Code
The Company complied with all provisions 
set out in the Code for the period.

Directors
Sean Glithero stepped down as Chief 
Financial Officer on 21 September 2017  
after 11 years with Auto Trader. Sean made  
a significant contribution to the success  
of Auto Trader’s transformation from a print 
to a digital business and was instrumental in 
taking our Company from private ownership 
to a listed UK plc. We would like to thank him 
for his tremendous contribution and wish him 
well in his next venture. Nathan Coe, Chief 
Operating Officer, took on the additional role 
of Chief Financial Officer from that date. 

The composition of the Board is kept under 
continual review to ensure that it has the 
skills, experience and balance required for 
the proper stewardship of the business. 
We have three independent Non-Executive 
Directors, who bring with them significant 
commercial and financial expertise and are 
well placed to support the Executive Team  
in implementing our strategy. We have two 
Executive Directors and therefore comply 
with the relevant provision of the Code for  
at least half of the Board to be independent, 
excluding myself. 

All Directors will offer themselves for 
election or re-election by the shareholders 
at the forthcoming AGM.

Board effectiveness
In our third year as a premium listed  
business, we engaged an external company, 
Independent Audit Limited, to facilitate our 
Board evaluation process. 

A comprehensive review process was 
carried out, including a review of Board  
and Committee papers and observation  
of meetings as well as interviews with  
every Board member. 

Auto Trader Group plc Annual Report and Financial Statements 2018 
Committees of the Board
The Board has established the following Committees and has 
delegated certain functions and tasks within their approved Terms  
of Reference. This allows the Board to operate efficiently and focus 
on relevant areas of its responsibilities.

The membership of each Committee and a summary of its role is 
below. The full Terms of Reference of each Committee are published 
on the Company’s website at plc.autotrader.co.uk/investors

Board

Nomination  
Committee

Audit 
Committee

Remuneration  
Committee

Disclosure 
Committee

Members
 – Ed Williams (Chairman)

Members
 – David Keens (Chairman)

Members
 – Jill Easterbrook (Chairman)

 – David Keens

 – Jill Easterbrook

 – Jeni Mundy

 – Jill Easterbrook

 – Jeni Mundy

 – David Keens

 – Jeni Mundy

Members
 – Trevor Mather

 – Nathan Coe

 – Claire Baty

Role and Terms  
of Reference
Reviews the structure,  
size and composition of  
the Board and its Committees, 
and makes recommendations 
to the Board. Also covers 
diversity, talent development 
and succession planning.

Role and Terms  
of Reference
Reviews and reports to the 
Board on the Group’s financial 
reporting, internal control, 
whistleblowing, internal  
audit and the independence 
and effectiveness of the 
external auditors.

Role and Terms  
of Reference
Responsible for all elements 
of the remuneration of the 
Executive Directors, the 
Chairman and senior 
employees.

Role and Terms  
of Reference
Assists the Board in discharging 
its responsibilities relating to 
monitoring the existence of 
Inside Information and its 
disclosure to the market.

 Read more 
page 60

 Read more 
page 62

 Read more 
page 66

 plc.autotrader.co.uk/investors

The review demonstrated that our Board  
and each Committee continue to function 
well, with only minor recommendations  
for improving effectiveness further. 

The performance of every Director also 
remains effective. More detail can be found 
on page 56.

Remuneration Policy review
We also carried out a review of our 
Remuneration Policy during the year, and 
having consulted widely with shareholders 
and governance advisory agencies, we will 
be proposing some changes to our policy for 
approval at the 2018 AGM. We believe that 
the changes being proposed will result in a 
policy which will serve to attract, retain and 
motivate our executive colleagues, without 
being excessive. More details can be found 
in the Remuneration Policy on pages 68.

Annual General Meeting
Our Annual General Meeting (‘AGM’) will be 
held at 10.00 am on Thursday 20 September 
2018 at 4th Floor, 1 Tony Wilson Place, 
Manchester, M15 4FN and we expect that  
all Directors will be in attendance.

Ed Williams
Chairman 
7 June 2018

51

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018 
 
 
Board of Directors

1

3

5

2

4

6

The dates of appointment shown are the dates on which the Directors were first 
appointed to the Board of Auto Trader Group plc or the Group’s previous parent company, 
Auto Trader Holding Limited.

52

Auto Trader Group plc Annual Report and Financial Statements 20181. Ed Williams
Chairman

2. Trevor Mather
Chief Executive Officer

Biography 
Ed has been a Non-Executive Director  
of Auto Trader since November 2010  
and Chairman since March 2014. 

He was the founding Chief Executive  
of Rightmove plc, serving in that capacity 
from November 2000 until his retirement  
from the business in April 2013. Rightmove plc 
was floated on the London Stock Exchange  
in February 2006. Prior to Rightmove,  
Ed spent the majority of his career as a 
management consultant with Accenture  
and McKinsey & Co. Ed holds an MA in 
Philosophy, Politics and Economics from  
St Anne’s College, Oxford.

Biography
Trevor joined Auto Trader as Chief Executive 
Officer in June 2013. Previously, Trevor was 
President and CEO of ThoughtWorks, a global 
IT and software consulting company. 

Trevor joined ThoughtWorks in 2001, to 
kick-start the UK branch of the company, and 
then took responsibility for all international 
operations before becoming CEO in 2007.  
He helped oversee the business grow from  
a 300-person North American company to  
a 2,200-person global business with 
operations in 29 cities around the world  
with a particular personal focus on helping 
businesses become truly digital. Before his 
time at ThoughtWorks, Trevor spent almost 
10 years at Andersen Consulting (now 
Accenture) focusing on e-business solutions. 
Trevor holds an MEng in Aeronautics and 
Astronautics from Southampton University.

3. Nathan Coe
Chief Financial Officer  
and Chief Operating Officer

Biography
Nathan was appointed to the Board as Chief 
Operating Officer (‘COO’) in April 2017 and  
as Chief Financial Officer (‘CFO’) in July 2017. 
Nathan joined Auto Trader in 2007 to oversee 
the transition from a magazine business to 
being a pure digital company. He was 
responsible for launching a number of new 
business areas, and led the Company’s early 
entry and subsequent growth in mobile and 
online. For the past two years, Nathan has 
been the joint Operations Director, sharing 
responsibility for the day-to-day operations 
of the business.

Prior to joining Auto Trader, Nathan  
was at Telstra, Australia’s leading 
telecommunications company, where he 
led Mergers and Acquisitions and Corporate 
Development for its media and internet 
businesses. He was previously a consultant 
at PwC, having graduated from the 
University of Sydney with a B.Com. (Hons).

Appointed to Board: November 2010.

Appointed to Board: June 2013.

Appointed to Board: April 2017.

Independent on appointment: Yes.

Independent: N/A.

Independent: N/A.

External appointments: Idealista S.A.

External appointments: Burns Sheehan 
Limited; Forever Manchester. 

External appointments: None.

Committee memberships:  
Nomination (Chairman).

Committee memberships:  
Disclosure.

Committee memberships:  
Disclosure.

4. David Keens
Senior Independent Non-Executive Director

5. Jill Easterbrook
Independent Non-Executive Director

6. Jeni Mundy
Independent Non-Executive Director

Biography 
David was appointed as a Non-Executive 
Director on 1 May 2015. 

Biography 
Jill was appointed as a Non-Executive 
Director to the Board on 1 July 2015. 

Biography 
Jeni was appointed as a Non-Executive 
Director on 1 March 2016. 

David was previously Group Finance  
Director of NEXT plc (1991 to 2015) and its 
Group Treasurer (1986 to 1991). Previous 
management experience includes nine years 
in the UK and overseas operations of 
multinational food manufacturer Nabisco 
(1977 to 1986) and prior to that seven years  
in the accountancy profession. David is a 
member of the Association of Chartered 
Certified Accountants and of the Association 
of Corporate Treasurers.

Jill is currently the CEO of Boden,  
the clothing retailer.

Jill was previously at Tesco PLC (2001-16) 
where she was a member of the Executive 
Committee, having held a variety of roles 
across Strategy and Operations.

Jill started her career at Marks & Spencer  
in buying and merchandising and also spent 
time as a management consultant with 
Capgemini Ernst & Young.

Jeni was previously at Vodafone (1998 to 
2017). Most recently she held Group Director 
roles across Product Management and 
Sales. Prior to that she was Chief Technology 
Officer on the UK and New Zealand 
Executive Boards.

Jeni started her career as a 
Telecommunications Engineer with 
BellSouth in New Zealand and holds  
an MSc in Electronic Engineering from 
Cardiff University.

Appointed to Board: May 2015.

Appointed to Board: July 2015.

Appointed to Board: March 2016.

Independent: Yes.

Independent: Yes.

Independent: Yes.

External appointments: J Sainsbury plc.

External appointments: Boden Limited.

External appointments: None.

Committee memberships: 
Audit (Chairman), Nomination, Remuneration.

Committee memberships: 
Remuneration (Chairman), Nomination, Audit.

Committee memberships: 
Remuneration, Nomination, Audit.

53

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Corporate governance statement

This corporate governance statement explains key features 
of the Company’s governance framework and how it 
complies with the UK Corporate Governance Code published 
in 2016 by the Financial Reporting Council.

Introduction
This statement also includes items 
required by the Listing Rules and the 
Disclosure Guidance and Transparency 
Rules (‘DTRs’). The UK Corporate 
Governance Code (the ‘Code’) is 
available on the Financial Reporting 
Council website at frc.org.uk

Compliance with 
the 2016 Code
The Company has complied in full  
with all provisions of the 2016 Corporate 
Governance Code during the year. 

This report is structured to follow  
each of the sections of the Code:

e
c
n
a
n
r
e
v
o
G

A  Leadership

See page 54

B  Effectiveness
See page 56

C  Accountability
See page 58

D  Remuneration
See page 59

E  Relations with shareholders

See page 59

Board responsibilities
The Board has adopted a formal schedule  
of matters reserved for its approval and has 
delegated other specific responsibilities to  
its Committees. The schedule sets out key 
aspects of the affairs of the Company which 
the Board does not delegate. It is reviewed at 
least annually, and is published on our website 
at plc.autotrader.co.uk/investors

Refer to page 51 for a summary of  
these matters.

Insurance
The Company maintains appropriate 
insurance to cover Directors’ and officers’ 
liability for itself and its subsidiaries and such 
insurance was in force for the whole of the 
financial year ending 31 March 2018.

Number of scheduled meetings held

Director

Ed Williams

Trevor Mather

Nathan Coe

David Keens

Jill Easterbrook

Jeni Mundy

Board

Audit

Remuneration

Nomination

8

8

8

8

8

8

8

4

n/a

n/a

n/a

4

4

4

7

n/a

n/a

n/a

7

7

7

3

3

n/a

n/a

3

3

3

A  Leadership 

Board and Committee meetings  
and attendance
Board meetings are planned around the key 
events in the corporate calendar, including 
the half-yearly and final results and the 
Annual General Meeting (‘AGM’), and a 
strategy meeting is held each year.

In months where there is no Board meeting,  
a financial update call is held at which the 
Board discusses results with operational 
management. Once a year, Directors  
spend a day visiting customers.

During the year, the Chairman and 
Non-Executive Directors have met without 
Executive Directors present. In addition,  
the Non-Executive Directors have met 
without the Chairman and the Executive 
Directors present. 

54

Auto Trader Group plc Annual Report and Financial Statements 2018 
 
 
 
 
Board roles
To ensure a clear division of responsibility  
at the head of the Company, the positions  
of Chairman and Chief Executive Officer are 
separate and not held by the same person. 

The division of roles and responsibilities 
between the Chairman and the Chief 
Executive Officer is set out in writing  
and has been approved by the Board. 

David Keens is the Senior Independent 
Director.

Chairman

Chief Executive Officer

 – Leadership and governance of the Board.

 – Responsible for the day-to-day operations 

 – Creating and managing constructive 
relationships between the Executive  
and Non-Executive Directors.

and results of the Group.

 – Developing the Group’s objectives and 

strategy and successful execution of strategy.

 – Ensuring ongoing and effective communication 
between the Board and its key shareholders.

 – Responsible for the effective and ongoing 

communication with shareholders.

 – Setting the Board’s agenda and ensuring that 
adequate time is available for discussions.

 – Ensuring the Board receives sufficient, 
pertinent, timely and clear information.

 – Delegates authority for the day-to-day 
management of the business to the 
Operational Leadership Team (comprising the 
Executive Directors and senior management) 
who have responsibility for all areas of  
the business.

Non-Executive Directors

Senior Independent Director

Company Secretary

 – Scrutinise and monitor the performance  

 – Acts as a sounding board for the Chairman.

 – Available to all Directors to provide  

of management.

 – Constructively challenge the Executive 

Directors.

 – Monitor the integrity of financial information, 

financial controls and systems of risk 
management.

 – Available to shareholders if they have 

concerns which the normal channels through 
the Chairman, Chief Executive Officer or 
other Directors have failed to resolve.

 – Meets with the other Non-Executive 

Directors without Executive Directors 
present.

 – Leads the annual evaluation of the  

Chairman’s performance.

advice and assistance.

 – Responsible for providing governance advice.

 – Ensures compliance with the Board’s 

procedures, and with applicable rules  
and regulations.

 – Acts as secretary to the Board and all 

Committees.

Overall authority for the management 
and conduct of the Group’s business, 
strategy, objectives and development.

Monitoring delivery of business strategy 
and objectives; responsibility for any 
necessary corrective action.

Oversight of operations including 
effectiveness of systems of internal 
controls and risk management.

Board  
responsibilities
Providing leadership  
for the long-term success  
of the Group

Approval of changes to the capital, 
corporate and/or management structure 
of the Group.

Approval of the Annual Report and 
Financial Statements, communications 
with shareholders and the wider 
investment community.

Approval of the dividend policy.

55

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Corporate governance statement continued

Letters of appointment
The Chairman and the Non-Executive 
Directors have letters of appointment which 
are available for inspection at the registered 
office of the Company during normal 
business hours and at the place of the AGM 
from at least 15 minutes before and until the 
end of the meeting. These letters set out  
the expected time commitment from  
each Director.

The Board as a whole is updated,  
as necessary, in light of any governance 
developments as and when they occur,  
and there is an annual Legal and Regulatory 
Update provided as part of the Board 
meeting. All Directors are required to 
complete our annual compliance training 
modules covering anti-bribery, anti-money 
laundering, data protection and  
information security.

As part of the Board evaluation, the Chairman 
meets with each Director to discuss any 
individual training and development needs.

Information and support available  
to Directors
Full and timely access to all relevant 
information is given to the Board. For Board 
meetings, this consists of a formal agenda, 
minutes of previous meetings and a 
comprehensive set of papers including 
regular operational and financial reports, 
provided to Directors in a timely manner in 
advance of meetings.

All of the Directors have the right to have 
their opposition to, or concerns over,  
any Board decision noted in the minutes. 
Directors are entitled to take independent 
professional advice at the Company’s 
expense in the furtherance of their duties, 
where considered necessary.

All Directors have access to the advice  
and services of the Company Secretary, 
Claire Baty.

Election of Directors
The Board can appoint any person to be  
a Director, either to fill a vacancy or as an 
addition to the existing Board. Any Director 
so appointed by the Board shall hold office 
only until the next AGM and shall then be 
eligible for election by the shareholders.

External directorships
Any external appointments or other 
significant commitments of the Directors 
require the prior approval of the Board. 
Trevor Mather is a director on the board  
of Burns Sheehan Limited, a recruitment 
business, for which he does not receive  
any remuneration. The Board approved  
the appointment and confirmed that it  
was satisfied that there was no conflict of 
interest arising. Trevor is also Chair of Forever 
Manchester, a charity which Auto Trader 
supports through donations. Nathan Coe 
does not have any external directorships  
as at the date of this report. The Board is 
comfortable that external appointments  
of the Chairman and the Non-Executive 
Directors do not impact on the time that  
any Director devotes to the Company.

In accordance with the Company’s Articles 
of Association, the Board has a formal system 
in place for Directors to declare conflicts of 
interests and for such conflicts to be 
considered for authorisation.

Induction and development
All newly appointed Directors receive an 
induction briefing on their duties and 
responsibilities as Directors of a publicly 
quoted company. There is a formal induction 
programme to ensure that newly appointed 
Directors familiarise themselves with the 
Group and its activities, either through 
reading, meetings with the relevant member 
of senior management or through sessions in 
the Board meetings.

Each Board meeting contains a presentation 
from senior management on one of the focus 
areas for the year. Specific business-related 
presentations are given to the Board by 
senior management and external advisors 
when appropriate – refer to the table of 
activities opposite.

All Directors are offered the opportunity to 
meet with customers and take part in sales 
calls to understand the business from a 
customer’s perspective. There is a formal 
day of ‘dual calling’ where Board members 
accompany the sales force on their visits  
to customers. All Directors now receive a 
weekly newsletter from our sales and service 
team to ensure they are kept informed of the 
latest customer dialogue and sentiment.

B  Effectiveness

Board composition, balance  
and independence
At the date of this report, the Board  
consists of the Non-Executive Chairman, 
three independent Non-Executive Directors 
and two Executive Directors.

All of the Non-Executive Directors (David 
Keens, Jill Easterbrook and Jeni Mundy) are 
considered to be independent in character 
and judgement, and free of any business or 
other relationship which could materially 
influence their judgement. Ed Williams was 
considered to be independent on 
appointment. The Chairman’s fees and the 
Non-Executive Directors’ fees are disclosed 
on pages 75 and 79, and they received no 
additional remuneration from the Company 
during the year.

Therefore, at 31 March 2018 and to the date  
of this report, the Company is compliant with 
the Code provision that at least half the Board, 
excluding the Chairman, should comprise 
independent Non-Executive Directors.

The Board and its Committees have an 
appropriate balance of skills, experience  
and knowledge of the Group to enable them 
to discharge their respective duties and 
responsibilities effectively in accordance 
with main principle B.1 of the Code. 
Biographies of all members of the Board 
appear on pages 52 and 53.

Appointments to the Board
The Board has established a Nomination 
Committee, chaired by Ed Williams, with  
all other members comprising independent 
Non-Executive Directors, and one of the  
main responsibilities of this Committee is  
to identify and nominate candidates for 
appointment as Directors to the Board.  
The work of the Committee is described  
on pages 60 and 61.

Non-Executive appointments to the Board 
are for an initial term of up to three years. 
Non-Executive Directors are typically 
expected to serve two three-year terms, 
although the Board may invite the Director  
to serve for an additional period.

56

Auto Trader Group plc Annual Report and Financial Statements 2018Board and Committee activities in 2018 

Strategy

Operational

Financial

People

Shareholders

Risk and governance

l
i
r
p
A

e
n
u
J

y
l
u
J

r
e
b
m
e
t
p
e
S

r
e
b
o
t
c
O

r
e
b
m
e
v
o
N

y
r
a
u
r
b
e
F

h
c
r
a
M

7
1
0
2

8
1
0
2

Regular reports received

Monthly operational 
report with key 
achievements and 
issues in the month, 
view of the industry, 
competitors and 
customers.

Monthly financial 
report with results, 
KPIs, outturn and 
external view.

Monthly report 
of people changes, 
recruitment, 
resourcing needs 
and employee 
engagement.

Regular feedback 
from investor 
meetings.

Quarterly 
shareholder  
analysis.

Approval of Annual 
Report and 
Preliminary Results 
Announcement.

Bonus approval  
for 2017 PSP targets  
and grants.

Appointment of 
Nathan Coe as joint 
CFO/COO.

Develop consistently 
high-performing, 
data-oriented teams 
AT-wide.

Appointment  
of Deloitte as 
Remuneration 
Committee advisors.

Diversity and 
inclusion.

Succession planning.

Confirmation of 
Group’s capital 
structure and the 
dividend policy.

Approval of final 
dividend.

Reviewed feedback 
from analysts and 
investors from results 
roadshow.

Reviewed feedback 
from investors and 
proxy advisory 
agencies in advance  
of Annual General 
Meeting (‘AGM’).

Approval of material 
contracts.

Governance and 
regulatory updates.

Annual review  
of governance 
framework.

Business continuity 
planning and disaster 
recovery.

Review and approval  
of Group risk register.

Review and approval  
of viability statement.

Review and approval  
of Modern Slavery 
Statement.

Criminal offence  
of tax evasion. 

Insurance 
programme.

Review approach  
to risk management.

Acquisition of Motor 
Trade Delivery 
Limited.

Accelerate audience, 
ad views and 
valuations growth.

Improve stock  
choice, volumes  
and accuracy.

Become known by 
consumers, retailers 
and manufacturers as  
a new car destination.

Strategy off-site 
including customer 
visits.

Pricing and product 
strategy for 2018.

Approval of 
half-yearly report.

Initial review of 
Remuneration Policy.

Approval of interim 
dividend.

Review and approval  
of Group risk register.

Capital strategy and 
refinancing.

2019 Operating plan.

ROI on marketing 
activity.

Review of tax 
compliance.

Large customers 
update.

2019 Financial plan.

Gender Pay Gap 
reporting and  
action plan.

Approval of changes 
to Remuneration 
Policy to be proposed 
to shareholders.

Salary reviews  
and bonus targets  
for 2019.

Legal and regulatory 
update.

Review of internal 
control framework.

Review of progress 
towards GDPR 
compliance.

External Board 
evaluation feedback 
and action plan.

Reviewed feedback 
from analysts and 
investors from results 
roadshow.

Feedback from  
Capital Markets Day.

Feedback from 
shareholder 
consultation on 
Remuneration review.

57

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Corporate governance statement continued

Board evaluation and effectiveness
In the third year as a listed company, the Board engaged Independent Audit Limited to facilitate an external evaluation of the Board, 
Committees and individual Directors during the year.

This included interviews with each of the Board Directors and members of senior management, review of Board and Committee papers  
and observation of Board and Committee meetings. The draft findings were discussed with the Chairman and then presented to the Board  
in March 2018. 

Actions arising from the review 

The Board and Committees operate with a relatively 
informal and high trust approach, and should monitor 
that this continues to function well.

The Board should develop a systematic approach  
to building a view of and measuring the culture  
of the business.

This will be kept under continuous review, and specifically focused on during 
meetings of the Chairman and Non-Executive Directors, including review  
of any behavioural early warnings, weakening business performance relative 
to the economic cycle, and retrospective review of major decisions taken.

A cultural scorecard will be developed and used by the Board to formally 
measure and track culture.

The Nomination Committee should focus on succession 
planning and motivation of senior managers beyond 
the Board.

The Terms of Reference of the Nomination Committee have been broadened 
to explicitly include talent development and succession planning below 
Board level.

The Board should consider opportunities for deeper 
and wider contact between the Non-Executive 
Directors and the wider workforce.

More opportunities for contact are being developed, including employee 
forums, attendance at all-employee events and greater exposure to areas 
of the business on an ad hoc and informal basis.

Board papers should be reviewed to ensure they are 
consistent and concise, and address the desired areas.

The Company Secretary will review all Board papers to ensure that every 
paper has a clear purpose and positioning to give focus to Board discussions.

In addition, an assessment of the Chairman’s performance was carried out, led by the Senior Independent Director, and feedback  
was provided to him individually.

Overall, the results showed that the Board and its Committees continue to operate well, and that each individual Director continues  
to make an effective contribution.

The Board, assisted by the Audit Committee, 
has carried out a review of the effectiveness 
of the system of risk management and 
internal controls during the year ended 
31 March 2018 and for the period up to the 
date of approval of the consolidated 
financial statements contained in the 
Annual Report. The review covered all 
material controls, including financial, 
operational and compliance controls and 
risk management systems. The Board 
considered the weaknesses identified and 
reviewed the developing actions, plans and 
programmes that it considered necessary. 
The Board confirms that no significant 
weaknesses or failings were identified as  
a result of the review of effectiveness.

C  Accountability 

The Board has established an Audit 
Committee, chaired by David Keens  
and comprised entirely of Independent 
Non-Executive Directors. The Committee 
has defined Terms of Reference which 
include assisting the Board in discharging 
many of its responsibilities with respect  
to financial and business reporting,  
risk management and internal control.  
The work of the Committee is described  
on pages 62 to 65.

Financial and business reporting
Assisted by the Audit Committee, the Board 
has carried out a review of the 2018 Annual 
Report and considers that, in its opinion, the 
report is fair, balanced and understandable 
and provides the information necessary for 
shareholders to assess the Company’s 
position and performance, business model 
and strategy. Refer to the Audit Committee 
report on page 63 for details of the review 
process.

See pages 18 to 21 in the Strategic report  
for a description of our business model, 
strategy and focus areas.

See page 38 for the Board’s statement on 
going concern and the viability statement.

Risk management and internal control
The Company does not have a separate  
Risk Committee; the Board is collectively 
responsible for determining the nature and 
extent of the principal risks it is willing to 
take in achieving its strategic objectives. 
The processes in place for assessment, 
management and monitoring of risks are 
described in a separate section on pages  
32 to 33.

The Board acknowledges its responsibility 
for establishing and maintaining the Group’s 
system of risk management and internal 
controls and it receives regular reports from 
management identifying, evaluating and 
managing the risks within the business. The 
system of internal controls is designed to 
manage, rather than eliminate, the risk of 
failure to achieve business objectives and 
can provide only reasonable, and not 
absolute, assurance against material 
misstatement or loss. The Audit Committee 
reviews the system of internal controls 
through reports received from 
management, along with others from 
internal and external auditors. Management 
continues to focus on how internal controls 
and risk management can be further 
embedded into the operations of the 
business and on how to deal with areas of 
improvement which come to the attention 
of management and the Board.

58

Auto Trader Group plc Annual Report and Financial Statements 2018The Board receives regular reports on  
issues relating to share price, trading activity 
and movements in institutional investor 
shareholdings. The Board is also provided 
with current analyst opinions, forecasts and 
feedback from its joint corporate brokers, 
Bank of America, Merrill Lynch and Numis,  
on the views of institutional investors on a 
non-attributed and attributed basis, and  
on the views of analysts from its finance  
PR agency, Powerscourt. Any major 
shareholders’ concerns are communicated 
to the Board by the Executive Directors.

The Chairman, the Senior Independent 
Director and other Non-Executive Directors 
are available to meet with shareholders and 
arrangements can be made through the 
Company Secretary.

Annual General Meeting
The AGM of the Company will take place  
at 10.00 am on Thursday 20 September 2018  
at the Company’s registered office at 
4th Floor, 1 Tony Wilson Place, Manchester, 
M15 4FN. All shareholders have the 
opportunity to attend and vote, in person  
or by proxy, at the AGM.

All proxy votes received in respect of each 
resolution at the AGM are counted and the 
balance for and against, and any votes 
withheld, are indicated. At the meeting itself, 
voting on all the proposed resolutions is 
conducted on a poll rather than a show of 
hands, in line with recommended best 
practice. The Chairman, the Chair of each of 
the Committees and the Executive Directors 
are present at the AGM and available to 
answer shareholders’ questions.

The Notice of the AGM can be found in a 
booklet which is being mailed out at the  
same time as this Annual Report. The Notice of 
the AGM sets out the business of the meeting 
and an explanatory note on all resolutions. 
Separate resolutions are proposed in respect 
of each substantive issue. Results of 
resolutions proposed at the AGM will be 
published on the Company’s website:  
plc.autotrader.co.uk/investors following  
the AGM.

D  Remuneration 

The Board has established a Remuneration 
Committee, chaired by Jill Easterbrook and 
comprised entirely of Independent 
Non-Executive Directors. The work of the 
Committee is described on pages 66 to 80.

E   Relations with 
shareholders 

The Board has a comprehensive investor 
relations programme to ensure that existing 
and potential investors understand the 
Company’s strategy and performance.  
As part of this programme, the Executive 
Directors give formal presentations to 
investors and analysts on the half-year  
and full-year results in November and June 
respectively. These updates are webcast  
live and then posted on the Group’s website  
and are available to all shareholders.

The results presentations are followed  
by formal investor roadshows in the UK  
and overseas.

In March 2018, a Capital Markets Day was 
held, attended by institutional investors, 
buy-side and sell-side analysts. During the 
Capital Markets Day, the Executive Directors 
presented an update on progress made since 
the IPO, information about long-term risks 
and opportunities, the automotive market 
and the competitive environment. Members 
of senior management also presented more 
detail on the Company’s customers, 
consumers and products, including  
product demonstrations.

All announcements, investor  
presentations, the Capital Markets Day 
presentations and the Annual Report are  
on the Company’s website:  
plc.autotrader.co.uk/investors

During the year, the Company carried out an 
extensive consultation process in relation 
to the Remuneration Policy to be proposed 
at the 2018 AGM, which included contact 
with the top 30 investors, and with proxy 
advisory agencies. 

There is also an ongoing programme of 
attendance at conferences, one-to-one 
meetings and group meetings with 
institutional investors, fund managers and 
analysts. These meetings cover a wide range 
of issues, including strategy, performance 
and governance, but care is exercised to 
ensure that any price-sensitive information is 
released to all shareholders, institutional and 
private, at the same time. Meetings which 
relate to governance are attended by the 
Chairman or another Non-Executive Director 
as appropriate. Private shareholders are 
encouraged to give feedback and 
communicate with the Board through 
 ir@autotrader.co.uk

59

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Report of the Nomination Committee

Ed Williams
Chairman of the Nomination Committee

Composed of the Chairman and three independent 
Non-Executive Directors.

At least one meeting held per year.

Meetings are attended by the Chief Executive Officer  
and other relevant attendees by invitation.

For more information on the Committee’s Terms of  
Reference visit plc.autotrader.co.uk/investors

Three meetings were held during the year:

Meetings attended/ 
total meetings held

Percentage of  
meetings attended

Ed Williams (Chairman) 

David Keens 

Jill Easterbrook 

Jeni Mundy 

3/3

3/3

3/3

3/3

100%

100%

100%

100%

Our progress in 2018:
 – Appointment of Nathan Coe in joint role of Chief Financial  

Officer and Chief Operating Officer and continued monitoring  
of succession planning.

 – Further focus on diversity and inclusion.

 – Renewal of additional three-year term for the Chairman  

and Senior Independent Director.

 – Engagement of external Board evaluators and review  

of the recommendations.

In 2019 we will: 
 – Continue to monitor Board and senior management succession 

in the context of the Company’s long-term strategy.

 – Renewal of additional three-year terms for Non-Executive 

Directors.

 – Support management and the Board in promoting diversity  

in senior management and across the workforce.

60

Dear shareholders,
I am pleased to present the Report of the Nomination Committee 
for 2018.

Role of the Committee
The Committee reviews the structure, size and composition  
of the Board and its Committees, and makes appropriate 
recommendations to the Board for appointments to the Board.

The Committee also has specific responsibility to oversee 
diversity and inclusion across the whole Group; and as a result of 
the external Board evaluation, now monitors talent development 
below Board level. 

How the Committee operates
All members of the Committee are independent Non-Executive 
Directors. The Chairman of the Board chairs all meetings of  
the Committee unless they relate to the appointment of his 
successor; for these meetings, the Senior Independent Director 
(‘SID’) is invited to take the Chair unless the SID is in contention 
for the role.

The Committee meets at least annually, and on an ad hoc basis as 
required throughout the year. Only members of the Committee 
have the right to attend meetings; however, the Chief Executive 
Officer attends for all or part of meetings so that the Committee 
can understand his views, particularly on key talent within  
the business.

Succession planning in action 
The Committee recognises that effective succession planning  
is critical to the Company’s long-term success.

Our succession plans were put into action when Sean Glithero 
announced his intention to resign in July 2017. The Committee 
considered the options for replacing Sean, and agreed that,  
in line with the succession plan, Nathan Coe was the most 
suitable candidate for CFO in addition to his existing role as  
COO, and so was appointed as joint CFO/COO with effect from 
21 September 2017.

Following Nathan’s appointment and Sean’s departure, the 
Committee reviewed and updated the succession plan to ensure 
orderly succession for the Board and senior management, in the 
context of the Group’s strategy. The succession plan takes into 
account future skills requirements in the context of the Group’s 
strategy, as well as recognising the importance of growing and 
developing our internal talent.

Policy on appointments to the Board
The most important priority of the Committee has been, and  
will continue to be, ensuring that members of the Board should 
collectively possess the broad range of skills, expertise and 
industry knowledge, and business and other experience 
necessary for the effective oversight of the Group.

Appointments are made on merit, against objective criteria  
and with due regard to the benefits of diversity on the Board.  
The Committee takes account of a variety of factors before 
recommending any new appointments to the Board, including 
relevant skills to perform the role, experience, knowledge and 
diversity, including gender diversity.

We have a target of women representation on our Board of 25%, 
and we continue to meet this target, as two of our six Board 
members are women. 

Auto Trader Group plc Annual Report and Financial Statements 2018Diversity and inclusion
The Nomination Committee’s Terms of Reference also include the 
responsibility to oversee diversity and inclusion across the whole 
Group, not just at Board and senior management level.

The Company has established a Diversity and Inclusion Guild,  
with representation from across all parts of the business and led  
by members of our Operational Leadership Team. This guild is 
responsible for developing and driving our strategy to create a 
diverse, inclusive and conscious Auto Trader, and reports to the 
Nomination Committee on its activities and progress.

Diversity at Auto Trader means respect for and appreciation of 
differences in: gender, age, sexual orientation, disability, race and 
ethnic origin, religion and faith, marital status, social, educational 
background and way of thinking. We do not set targets but we do  
aim for our employee workforce to be reflective of the communities 
in which we operate, across all aspects of diversity. 

We acknowledge the recommendations of the Hampton-Alexander 
Review and we are committed to strengthening women representation 
at senior management level and throughout the organisation, 
particularly in parts of the business where women are currently 
unrepresented, such as technology. 

We are pleased to report that 50% of our Operational Leadership 
Team (‘OLT’) and 27% of the OLT’s direct reports are women.

External Board evaluation
During the year, there was an externally facilitated Board evaluation. 
This is described in detail on page 58 of the corporate governance 
statement. 

Independence and re-election to the Board
In accordance with the UK Corporate Governance Code, all Directors 
will retire and offer themselves for election or re-election to the Board.

The Directors who have been in post throughout the year have been 
subject to a formal evaluation process, and both the Committee and 
the Board are satisfied that all Directors continue to be effective in, 
and demonstrate commitment to, their respective roles on the Board 
and that each makes a valuable contribution to the leadership of  
the Company.

The Board therefore recommends that shareholders approve the 
resolutions to be proposed at the 2018 AGM relating to the election 
and re-election of the Directors.

I will be available at the AGM to answer any questions on the work  
of the Committee.

Ed Williams
Chairman of the Nomination Committee 
7 June 2018

Board composition
As at 31 March 2018

3

2

1

Chairman
Independent Non-Executive Directors
Executive Directors

Board diversity
As at 31 March 2018

2

Men
Women

4

Board tenure
As at 31 March 2018

1

1

4

Over 5 years
2-5 years
Up to 2 years

61

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Dear shareholders,
I am pleased to introduce the Audit Committee report for 2018.

The Committee operates under defined Terms of Reference  
and assists the Board in discharging many of its responsibilities 
over monitoring the integrity of the Group’s financial reporting; 
the effectiveness of the internal control and risk management 
framework; the internal audit function; and the independence 
and effectiveness of the external auditors. The Committee is 
comprised entirely of independent Non-Executive Directors.  
I fulfil the requirement for a Committee member to have recent 
and relevant financial experience, and all members (and 
therefore the Committee as a whole) have competence in 
consumer and digital businesses.

The Committee met four times during the year, arranged around 
our external reporting and audit cycle and with an additional 
meeting this year in relation to GDPR compliance. Meetings are 
attended by the CFO/COO and other members of management 
by invitation, and with representation from KPMG and Deloitte. 
The Committee reviewed significant accounting matters with an 
appropriate level of challenge and debate. We believe that the 
information in this Annual Report clearly explains progress 
against our strategic objectives and is fair, balanced and 
understandable.

The Committee plays a key role in ensuring that we continue  
to have a robust internal control and risk management process. 
Our internal audit function is outsourced to Deloitte LLP, who 
continue to provide us with specialist expertise in delivering  
a risk-based rolling review programme.

At the 2017 AGM, shareholders approved the Board’s 
recommendation to re-appoint KPMG LLP as our external 
auditors. The Committee has carried out a review of the 
effectiveness and independence of KPMG and has 
recommended to the Board that they are re-appointed  
at the 2018 AGM. 

David Keens
Chairman of the Audit Committee 
7 June 2018

Report of the Audit Committee

David Keens
Chairman of the Audit Committee

Composed of three independent Non-Executive Directors.

David Keens is considered by the Board to have recent  
and relevant experience. All members have significant 
commercial and operating experience in consumer  
and digital businesses.

At least three meetings held per year.

Meetings are attended by the Chief Financial Officer 
and Chief Operating Officer, Chief Executive Officer,  
internal auditors and external auditors by invitation.

For more information on the Committee’s Terms of Reference 
visit plc.autotrader.co.uk/investors

Four meetings were held during the year:

Meetings attended/ 
total meetings held

Percentage of  
meetings attended

David Keens (Chairman) 

Jill Easterbrook 

Jeni Mundy 

4/4

4/4

4/4

100%

100%

100%

Our progress in 2018:
 – Focus on key areas of judgement, including acquisition 

accounting for Motor Trade Delivery and treatment of contingent 
liability for VAT treatment of insurance revenue.

 – Review of effectiveness of internal audit function, internal 

controls and risk management framework.

 – Evaluate effectiveness and independence of external audit.

 – Review of GDPR compliance. 

In 2019 we will: 
 – Agree with KPMG any changes for their 2019 audit.

 – Review the impact of changes to accounting policies for IFRS 9, 

IFRS 15 and IFRS 16.

 – Continue to review the effectiveness of the internal audit 

function and risk management framework.

62

Auto Trader Group plc Annual Report and Financial Statements 2018Financial reporting
The primary role of the Committee in relation to financial reporting is to review and monitor the integrity of the financial statements,  
including annual and half-year reports, result announcements, dividend proposals and any other formal announcement relating to the  
Group’s financial performance.

The Committee assessed the quality and appropriateness of the accounting principles and policies adopted, and whether management had 
made appropriate underlying estimates and judgements. In doing so, the Committee reviewed management reports in respect of the main 
financial reporting issues and judgements made, together with reports prepared by the external auditor on the 2018 half-year statement and 
2018 Annual Report.

The Committee, with assistance from management and KPMG, identified areas of financial statement risk and judgement as described below.

Description of focus area

Revenue recognition

Revenue recognition for the Group’s revenue streams is not complex. 
However, this remained an area of focus for KPMG due to the large 
volume of transactions and as revenue is the most material figure in 
the financial statements.

KPMG carried out a review of our revenue recognition policies; 
performed detailed analytical procedures; tested completeness  
and existence of revenue by matching sales information from sales 
systems to the financial systems and to cash receipts; reviewed 
customer contracts; tested revenue cut-off and assessment of 
deferred and accrued revenue; and carried out other computer-
assisted audit techniques.

KPMG also reviewed the Group’s assessment of IFRS 15 which  
will be adopted from 1 April 2018 when it becomes mandatory.

Share-based payments

The Company has a number of share-based payment arrangements, 
accounted for under IFRS 2, which requires the use of valuation 
models and certain assumptions in determining their fair value at 
grant and in the recognition of charges and, as such, is an area of 
judgement for management.

Acquisition accounting 

Management’s assessment of the allocation of goodwill and 
intangible assets as part of the acquisition of Motor Trade Delivery 
requires significant judgement. 

KPMG evaluated the process and models used, challenged the 
assessment of the identification of intangible assets and verified  
the reliability and relevance of the data used. 

Going concern and viability statement

The Directors must satisfy themselves as to the Group’s viability and 
confirm that they have a reasonable expectation that it will continue 
to operate and meet its liabilities as they fall due. The period over 
which the Directors have determined it is appropriate to assess the 
prospects of the Group has been defined as three years. In addition, 
the Directors must consider if the going concern assumption is 
appropriate.

Audit Committee action

The Committee was satisfied with the explanations provided  
and conclusions reached.

The Committee reviewed the assumptions made by management, 
particularly in relation to profit forecasts that determine the 
proportion of shares granted under the PSP and DABP. The 
Committee reviewed the comments within KPMG’s report into the 
calculation of the charge and satisfied itself that the share-based 
payment accounting is appropriate and in accordance with 
accounting standards.

The Committee reviewed the assumptions made by management  
in respect of the identification and valuation of intangible assets,  
and the allocation of consideration, and was satisfied that these 
were appropriately accounted for under IFRS 3.

The Committee reviewed management’s schedules supporting the 
going concern assessment and viability statements. These included 
the Group’s medium-term plan and cash flow forecasts for the 
period to March 2021. The Committee discussed with management 
the appropriateness of the three-year period, and discussed the 
correlation with the Group’s principal risks and uncertainties as 
disclosed on pages 34 to 37. The feasibility of mitigating actions and 
the potential speed of implementation to achieve any flexibility 
required was discussed. The Committee evaluated the conclusions 
over going concern and viability and the proposed disclosures in the 
financial statements and satisfied itself that the financial statements 
appropriately reflect the conclusions.

63

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Report of the Audit Committee continued

Fair, balanced and understandable
At the request of the Board, the Committee has reviewed the content 
of the 2018 Annual Report and considered whether, taken as a whole, 
in its opinion it is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the Company’s 
position, performance, business model and strategy. The Committee 
was provided with an early draft of the Annual Report, and provided 
feedback on areas where further clarity or information was required 
in order to provide a complete picture of the Group’s performance. 
The final draft was then presented to the Audit Committee for review 
before being recommended for approval by the Board. When forming 
its opinion, the Committee reflected on discussions held during the 
year and reports received from the external auditor and considered 
the following main areas:

Is the report  
fair?

Is the report 
balanced?

 – Is a complete picture presented and has any 
sensitive material been omitted that should 
have been included?

 – Are key messages in the narrative aligned  
with the KPIs and are they reflected in the 
financial reporting?

 – Are the revenue streams described in the 
narrative consistent with those used for 
financial reporting in the financial statements?

 – Is there a good level of consistency between 
the reports in the front and the reporting in  
the back of the Annual Report?

 – Do you get the same messages when reading 

the front end and the back end independently?

 – Is there an appropriate balance between 
statutory and adjusted measures and are  
any adjustments explained clearly with 
appropriate prominence?

 – Are the key judgements referred to in the 
narrative reporting and significant issues 
reported in the Report of the Audit Committee 
consistent with disclosures of key estimation 
uncertainties and critical judgements set out  
in the financial statements?

 – How do these compare with the risks that  

KPMG are planning to include in their report?

Is the report 
understandable?

 – Is there a clear and cohesive framework  

for the Annual Report?

 – Are the important messages highlighted  
and appropriately themed throughout  
the document?

 – Is the report written in accessible language  
and are the messages clearly drawn out?

Budgeting and 
reforecasting

Following the Committee’s review, the Directors confirm that,  
in their opinion, the 2018 Annual Report, taken as a whole, is fair, 
balanced and understandable and provides the information 
necessary for shareholders to assess the Company’s position  
and performance, business model and strategy.

Delegation of 
authority and 
approval limits

Segregation  
of duties

64

Risk management and internal control
The Committee’s responsibilities include a review of the risk 
management systems and internal controls to ensure that they 
remain effective and that any identified weaknesses are properly 
dealt with. The Committee:

 – reviews annually the effectiveness of the Group’s internal  

control framework;

 – receives reports from the Group’s outsourced internal audit 
function and ensures recommendations are implemented  
where appropriate; and

 – reviews reports from the external auditors on any issues identified 
in the course of their work, including any internal control reports 
received on control weaknesses, and ensures that there is an 
appropriate response from management.

The Group has internal controls and risk management systems in 
place in relation to its financial reporting processes and preparation 
of consolidated accounts. These systems include policies and 
procedures to ensure that adequate accounting records are 
maintained and transactions are recorded accurately and fairly  
to permit the preparation of financial statements in accordance  
with IFRS. The internal control systems include the elements 
described below.

Element

Approach and basis for assurance

Risk  
management

Financial  
reporting

Whilst risk management is a matter for the Board 
as a whole, the day-to-day management of the 
Group’s key risks resides with the Operational 
Leadership Team (‘OLT’) and is documented in a 
risk register. A review and update of the risk 
register is undertaken twice a year and reviewed 
by the Board. The management of identified risks 
is delegated to the OLT, and regular updates are 
given to executive management at quarterly 
steering group meetings.

Group consolidation is performed on a monthly 
basis with a month-end pack produced that 
includes an income statement, balance sheet, 
cash flow statement and detailed analysis.  
The month-end pack also includes KPIs and these 
are reviewed each month by the OLT and the 
Board. Results are compared against the Plan  
or Reforecast and narrative provided by 
management to explain significant variances.

An annual Plan is produced and monthly results 
are reported against this. A half-year Reforecast  
is produced. The Plan and the Reforecast are 
prepared using a bottom up approach, informed 
by a high-level assessment of market and 
economic conditions. Reviews are performed  
by the OLT and the Board whilst the Plan is also 
compared to the top down Medium Term Plan 
(‘MTP’) as a sense check. The Plan is approved  
by the OLT and the Board, and the Reforecast is 
approved by the OLT and reported to the Board.

A documented structure of delegated authorities 
and approval for transactions is maintained 
beyond the Board’s Terms of Reference. This is 
reviewed regularly by management to ensure  
it remains appropriate for the business.

Procedures are defined to segregate duties  
over significant transactions, including 
procurement, payments to suppliers, payroll  
and discounts/refunds. Key reconciliations  
are prepared and reviewed on a monthly basis  
to ensure accurate reporting.

Auto Trader Group plc Annual Report and Financial Statements 2018Internal audit
Deloitte has been appointed as the Group’s outsourced internal  
audit function. They are accountable to the Audit Committee and use 
a risk-based approach to provide independent assurance over the 
adequacy and effectiveness of the control environment. The internal 
audit work plan for 2018 was approved by the Audit Committee and 
covers a broad range of core financial and operational processes  
and controls, focusing on specific risk areas, including:

 – FCA compliance framework

 – Fraud risk management 

 – Business continuity planning

 – GDPR readiness

 – Key financial controls

Management actions that are recommended following the audits  
are tracked to completion and reviewed by the Committee to ensure 
that identified risks are mitigated appropriately. 

The Committee met with representatives from Deloitte without 
management present and with management without representatives 
of Deloitte present. There were no issues of significance raised 
during these meetings.

Whistleblowing
A whistleblowing policy has been adopted which includes access  
to a whistleblowing telephone service run by an independent 
organisation, allowing employees to raise concerns on an entirely 
confidential basis. The Committee receives regular reports on the 
use of the service, any significant reports that have been received, 
the investigations carried out and any actions arising as a result.

External auditors
One of the Committee’s roles is to oversee the relationship with the 
external auditor, KPMG, and to evaluate the effectiveness of the 
service provided and their ongoing independence. The Committee 
has carried out a review based on discussion of audit scope and 
plans, materiality assessments, review of auditors’ reports and 
feedback from management on the effectiveness of the audit 
process, and has concluded that the external auditor remains 
effective and independent.

During the year the Committee reviewed KPMG’s findings of the 
external auditor in respect of their review of the half-yearly report  
for the six-month period ending 30 September 2017, and in respect  
of the audit of the financial statements for the year ended 
31 March 2018. The Committee met with representatives from  
KPMG without management present and with management without 
representatives of KPMG present, to ensure that there were no  
issues in the relationship between management and the external 
auditor which it should address. There were none.

The Committee has reviewed, and is satisfied with,  
the independence of KPMG as the external auditor.

Non-audit services provided by the external auditor
The external auditor is primarily engaged to carry out statutory audit 
work. There may be other services where the external auditor is 
considered to be the most suitable supplier by reference to their 
skills and experience. It is the Group’s practice that it will seek quotes 
from several firms, which may include KPMG, before engagements 
for non-audit projects are awarded. Contracts are awarded based  
on individual merits. A policy is in place for the provision of non-audit 
services by the external auditor, to ensure that the provision of such 
services does not impair the external auditor’s independence or 
objectivity, in accordance with the EU Audit Reform.

Non-audit service

Policy

Considered to be approved  
by the Committee up to a level 
of £100,000 for each individual 
engagement, and to a 
maximum aggregate in any 
financial year of the higher  
of £200,000 and 70% of the 
average audit fees paid to  
the audit firm in the last three 
consecutive years.

Any engagement of the 
external auditor to provide 
permitted services over these 
limits is subject to the specific 
approval in advance by the 
Audit Committee.

Prohibited, with the exception 
of certain services which  
are subject to derogation if 
certain conditions are met,  
in accordance with the EU  
Audit Reform.

Audit-related services  
directly related to the audit 
For example, the review of interim 
financial statements, compliance 
certificates and reports to 
regulators.

Acceptable non-audit services
Including, but not limited to:  
work related to mergers, 
acquisitions, disposals,  
joint ventures or circulars; 
benchmarking services; and 
corporate governance advice.

Prohibited services 
In line with the EU Audit Reform, 
services where the auditor’s 
objectivity and independence  
may be compromised by the  
threat of self-interest, self-review, 
management, advocacy, familiarity 
or intimidation – for example, tax 
services, accounting services, 
internal audit services, valuation 
services and financial systems 
consultancy.

Refer to plc.autotrader.co.uk/investors for full details of the policy. 
During the year, KPMG charged the Group £37,575 for audit-related 
assurance services.

The Statutory Audit Services for Large Companies Market 
Investigation (Mandatory Use of Competitive Tender Processes  
and Audit Committee Responsibilities) Order 2014 – statement  
of compliance
As a competitive tender was carried out in 2016, and KPMG LLP were 
first appointed as statutory auditors in the financial year to March 
2017, we have complied with the requirement that the external audit 
contract is tendered within the 10 years prescribed by EU and UK 
legislation and the Code’s recommendation. The Company confirms 
that it complied with the provisions of the Competition and Markets 
Authority’s Order for the financial year under review.

David Keens
Chairman of the Audit Committee 
7 June 2018

65

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018 
Directors’ remuneration report

Annual statement 

by the Chairman of the Remuneration Committee

Jill Easterbrook
Chairman of the Remuneration Committee

Composed of three independent Non-Executive Directors.

At least two meetings held per year.

The Company Chairman, Chief Executive Officer, the Chief 
Financial Officer and Chief Operating Officer and other 
relevant individuals are invited to attend the meetings –  
no person is present during any discussion relating to their 
own remuneration.

The Company Secretary acts as secretary to the Committee.

For more information on the Committee’s Terms of Reference 
visit plc.autotrader.co.uk/investors

Three meetings were held during the year:

Meetings attended/ 
total meetings held

Percentage of  
meetings attended

Jill Easterbrook (Chairman) 

David Keens 

Jeni Mundy 

3/3

3/3

3/3

100%

100%

100%

Our progress in 2018:
 – Reviewed our remuneration framework to ensure it remains 
aligned with our strategy in advance of submitting a revised 
Directors’ Remuneration Policy for approval at the 2018 AGM.

 – Consulted with shareholders in relation to this revised 

framework, the most notable aspect of which is the replacement 
of TSR with Total Group revenue growth in our PSP.

 – Assessed the achievement of targets for the 2018 annual bonus 

and 2015 PSP awards.

 – Determined the remuneration packages in respect of the  
exit of Sean Glithero and the change in role of Nathan Coe.
 – Set appropriate targets for 2019 bonuses and PSP awards  

to be granted in 2018.

 – Gave consideration to the approach to equity participation across 

the workforce and launched our second SAYE scheme in 2018.

 – Approved the 2017/18 Directors’ remuneration report.

In 2019 we will: 
 – Continue to monitor the executive pay environment,  

governance developments and market practice.

 – Determine how pay should be implemented for 2019/20 and set 
appropriate targets for annual bonus and long-term awards.
 – Assess the achievement of targets for the 2019 annual bonus  

and 2016 PSP awards.

66

Dear shareholders,
I am pleased to present, on behalf of the Board, the Report  
of the Remuneration Committee (the ‘Committee’) in respect  
of the year ended 31 March 2018.

Performance and reward in 2018
2018 has been another strong year, with revenue growth of 7% 
and Operating profit growth of 10%. We have also continued to 
deliver good progress against our strategy. Further details can  
be found on pages 20 to 21 of the Strategic report.

Annual bonus
The annual bonus for 2018 was based 75% on Operating profit  
and 25% on strategic targets (growth in full page advert views  
and penetration of managing products). Operating profit was 
£220.6m, slightly above our target of £219.0m, which resulted  
in a payout of 62% of maximum for this element. Full page advert 
views showed a slight decline, which was below the threshold 
for this element. Managing forecourts grew by a further 20% to 
3,000 which was just below our target of 3,100. Total bonus for 
2017/18 was therefore 50.3% of maximum, resulting in payments 
of £411,830 for the CEO and £228,706 for the CFO & COO. Half of 
this bonus will be deferred into shares for a two-year period.

Performance Share Plan (‘PSP’)
Our first PSP award following IPO was awarded in 2015 and will 
vest in June 2018 based on performance over the three years  
to 31 March 2018. The award was based 75% on Cumulative 
Underlying operating profit performance and 25% on Total 
Shareholder Return (‘TSR’) relative to the FTSE 250 (excluding 
investment trusts). Cumulative Underlying operating profit 
performance for the three years to 31 March 2018 was £603m, 
which was above the maximum of £550m. TSR performance 
exceeded the index by 27%, which is again above the maximum 
target of 25%, and so overall, this award will vest in full in June 
2018. Under the terms of the PSP holding period, the Directors 
will retain the vested shares received for at least two years from 
the point of vesting.

The Committee judged that annual bonus plan payouts and the 
level of PSP award vesting appropriately reflected the underlying 
performance of the Company.

Remuneration review
In light of the requirement to seek shareholder approval for a new 
policy at the 2018 AGM, during 2017/18 the Committee undertook 
a thorough review of our current remuneration arrangements. 
The Committee considered a range of options for the structure 
of remuneration going forward, but ultimately concluded that our 
current remuneration framework has been successful and 
continues to be appropriate for the Executive Directors.

The Committee has, however, made some modifications to the 
structure and assessment of performance measures for the PSP 
to better align performance measures with our strategy as well 
as to simplify and increase the transparency of our approach to 
assessing performance and setting targets. These modifications 
are as follows:

 – Total Group revenue growth will replace relative TSR as a 
performance measure for 25% of the PSP award from 2018 
onwards. Revenue growth is an important performance 
indicator of the business and the Committee believes that 
incentivising management to continue to grow revenue 
performance through our three business lines – Trade, 
Consumer services and Manufacturer and Agency  
– will support long-term profit growth and shareholder  
value creation.

Auto Trader Group plc Annual Report and Financial Statements 2018 – To ensure revenue performance is aligned with long-term value 
creation the vesting for the revenue portion of the award will be 
subject to an ‘underpin’ whereby the Operating profit measure must 
be at least at threshold levels of performance for any portion of the 
Total Group revenue element to pay out.

 – His annual bonus opportunity will be increased, subject to the 

approval of our new Remuneration Policy, to 150% of base salary 
(from 130%). His PSP opportunity will be increased to 200% of base 
salary (from 150%). This brings his incentive package in line with the 
current award opportunities for the CEO. 

 – To ensure sustained long-term value creation for shareholders,  

a further underpin will apply to the two-year post-vesting holding 
period, whereby the Committee has discretion to make a downward 
adjustment if there has been a material subsequent deterioration in 
underlying performance which significantly departs from any 
market deterioration.

 – The Committee reconfirmed that Operating profit remains the  
most appropriate profit measure for the remainder of the PSP. 
Although EPS is widely used by other companies for long-term 
incentives, the Committee believes that the method by which cash 
may be returned to shareholders (e.g. through share buybacks) 
should not affect executive compensation and therefore believes 
that Operating profit is a more appropriate performance measure  
for the PSP. 

 – Operating profit will be assessed based on growth over the 

three-year performance period rather than Cumulative Operating 
profit as used previously, aligning with the way revenue growth 
is assessed. 

 – Taking into account shareholder feedback and to increase 

transparency, we will disclose Total Group revenue and Operating 
profit PSP targets at the time of award rather than with a one-year 
delay. Targets for 2018 PSP awards are set out on page 70. 

Current

Proposed

75% based on
Cumulative Operating
profit  

75% on Operating
profit growth 

 – Note that Nathan’s shareholding guideline will also increase from 
150% to 200% of salary, in line with the increase to the PSP award. 

This approach creates a market competitive total package, but with 
the increase to quantum driven primarily via the annual bonus and 
PSP, which are subject to the achievement of stretching short and 
long-term performance targets, which is best aligned to the interests 
of our investors. Fixed pay would continue to be positioned towards 
the lower end of market practice compared to companies of a similar 
size and complexity to Auto Trader. Following this increase the 
Committee believes that Nathan’s salary and total compensation 
package will be appropriately positioned to reflect the size and 
scope of his dual role and it is intended that any future salary 
increases will be in line with those awarded to other employees  
in the business. 

For our CEO, Trevor Mather, his salary was increased by 2% to £557,134 
with effect from 1 April 2018 in line with the general increase for other 
employees across the Group. His maximum bonus opportunity and 
his PSP award will continue to be 150% and 200% of salary, respectively, 
in line with the Policy. 

Annual bonus
75% of the maximum bonus opportunity will be based on Operating 
profit with the remaining 25% being based on two strategic metrics 
(based on stock and audience targets, which underpin the core health 
and position of our business). Targets will be disclosed retrospectively 
in next year’s report. 

PSP
For the 2018 award, 75% will be based on Operating profit growth, 
requiring compound annual growth over a three-year period of 10% for 
maximum vesting. As outlined above, the remaining 25% will be based 
on Total Group revenue growth, requiring 8% growth for maximum 
vesting. The targets are disclosed in full on page 70. 

25% based on TSR
relative to the FTSE 250 
(excl. investment trusts)

25% based on Group
Total revenue growth 

The Committee consulted with our main shareholders regarding the 
proposed changes set out above and was pleased with the level of 
support received. 

Other elements of our policy will continue unchanged. 

 – This Annual Statement by the Chairman of the Remuneration 

This remuneration report is in three parts. 

Board changes
Sean Glithero left the Board on 21 September 2017. He received salary, 
benefits and pension to this date. No further payments were made in 
lieu of notice. On his departure all his long-term incentives and 
deferred bonus shares lapsed.

Implementation of policy for 2018/19
Salary and incentive opportunities 
On 3 July 2017, it was announced that following Sean Glithero’s 
departure, Nathan Coe would be taking on the role of Chief Financial 
Officer in addition to his existing role of Chief Operating Officer.  
The Committee reviewed Nathan’s package and agreed the following 
changes to reflect the significant increase in the size and the scope  
of his responsibilities given his combined CFO & COO role:

 – His base salary was increased to £370,000 with effect from 1 April 

2018. This is an increase of 5.7% on his current salary and represents 
both an annual adjustment and an increment to reflect his promotion 
to CFO, in addition to his previous COO responsibilities. For 
reference, across the Group for the 2018/19 financial year, the 
average increase in salary was around 3.5%, reflecting both the 
general market, promotions and individual rewards for performance.

Committee.

 – The Directors’ Remuneration Policy (set out on pages 68 to 73), 

which sets out our Policy for Executive Director and Non-Executive 
Director remuneration. The Policy will be subject to a binding 
shareholder vote at the AGM on 20 September 2018.

 – The Annual Report on Remuneration (set out on pages 74 to 80), 

which sets out how the Policy has been implemented during 2017/18 
and how we intend to implement the Policy for 2018/19. The Annual 
Statement by the Chairman, together with the Annual Report on 
Remuneration, will be subject to an advisory vote at the AGM on 
20 September 2018.

This report has been prepared in accordance with the Companies Act 
2006, Schedule 8 of the Large and Medium-sized Companies and 
Groups (Accounts and Reports) Regulations 2008 (as amended in 
2013) and the UKLA’s Listing Rules.

I hope that you will be supportive of the AGM resolutions to approve 
our Directors’ Remuneration Policy and our Annual Report on 
Remuneration for 2017/18. I shall be available at the AGM to answer 
any specific questions that you may have.

Jill Easterbrook
Chairman of the Remuneration Committee 
7 June 2018

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Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Directors’ remuneration report continued

Directors’ Remuneration Policy

This Remuneration Policy will be put to shareholders for approval in a binding vote at the AGM on 20 September 2018 and will be effective  
from this date. 

Policy overview
As outlined in the Remuneration Committee Chairman’s statement, in light of the requirement to seek shareholder approval for a new 
Remuneration Policy, the Committee undertook a thorough review of the current remuneration arrangements for Executive Directors, 
considering a range of potential approaches. The Committee concluded that the current framework remains appropriate and therefore  
the Policy will be re-submitted to shareholders largely unchanged from the version approved by shareholders at the 2015 AGM.  
Minor changes have been made to the Policy to clarify its practical operation and to reflect prevailing market practice.

The Policy is structured so as to ensure that the main elements of remuneration are linked to Company strategy, in line with best practice and 
aligned with shareholders’ interests. The Policy is designed to reward Executive Directors by offering competitive remuneration packages, 
which are prudently constructed, sufficiently stretching and linked to long-term profitability. In promoting these objectives, the Policy aims  
to be simple in design, transparent and structured so as to adhere to the principles of good corporate governance and appropriate risk 
management.

A further aim of the Remuneration Policy is to encourage a culture of share ownership by colleagues throughout the Company, and in support 
of this we have both a SIP, under which an award of free shares to commemorate the Admission was granted, and a SAYE scheme. In November 
2017 we launched our second SAYE programme.

How the views of shareholders and employees are taken into account
Whilst the Committee does not consult directly with employees on the Directors’ Remuneration Policy, the Committee does receive regular 
updates regarding remuneration arrangements across the Group. These updates are taken into consideration when determining the 
Remuneration Policy for the Executive Directors and in particular when considering any changes to policy and increases in the level of fixed 
remuneration. The Company regularly undertakes an employee engagement survey which includes questions to understand employees’ 
views on their own remuneration and benefits, which the Committee also reviews.

The Committee is committed to a constructive dialogue with our shareholders in order to ensure that our Remuneration Policy is aligned with 
their views. The Committee consulted with shareholders in advance of submitting our revised Policy to the shareholder vote and carefully 
considered the feedback received. In conjunction with any additional feedback received from time to time, this will be considered as part  
of the Committee’s annual review of how we intend to implement our Remuneration Policy.

If any significant changes to our Remuneration Policy which require shareholder approval are proposed, the Committee will seek to engage 
with major shareholders to explain our proposals and obtain feedback.

Remuneration Policy for Executive Directors
Our Policy is designed to offer competitive, but not excessive, remuneration structured so that there is a significant weighting towards 
performance-based elements. A significant proportion of our variable pay is delivered in shares with deferral and holding periods being 
mandatory, and with appropriate recovery and withholding provisions in place to safeguard against overpayments in the event of certain 
negative events occurring. The table below provides a full summary of the Policy elements for Executive Directors.

Purpose and link
to strategy

Operation and performance  
conditions

Maximum
opportunity

Performance  
assessment

To recruit and reward 
executives of high 
calibre.

Recognises individual’s 
experience, 
responsibility and 
performance.

Salaries are normally reviewed annually 
with changes effective from 1 April but 
may be reviewed at other times if 
considered appropriate.

Salary reviews will consider:

 – personal performance;

 – Group performance;

 – the nature and scope of the role;

 – the individual’s experience; and 

 – increases elsewhere in the Company.

Periodic reviews of market practice  
(for example, in comparable companies 
in terms of size and complexity) will  
also be undertaken.

The Committee considers the impact  
of any salary increase on the total 
remuneration package.

There is no prescribed maximum 
salary level or salary increase; 
however, any base salary increases 
will normally be in line with the 
percentage increases awarded to 
other employees of the Group.

The Committee reviews  
the salaries of Executive 
Directors each year taking 
due account of all the factors 
described in how the salary 
policy operates.

However, increases may be made 
outside of this policy in appropriate 
circumstances, such as:

 – Where a Director is appointed on  
a salary that is at the lower end of 
the market practice range, larger 
increases may be awarded as the 
executive gains experience to 
move the salary closer to a more 
typical market level.

 – Where there has been a change in 
the nature and scope of the role.

 – Where there has been a significant 
and sustained change in the size 
and complexity of the business.

 – Where there has been a significant 

change in market practice.

Element

Salary

68

Auto Trader Group plc Annual Report and Financial Statements 2018Element

Benefits

Purpose and link
to strategy

Operation and performance  
conditions

Maximum
opportunity

Performance  
assessment

To provide competitive 
benefits to ensure  
the wellbeing of 
employees.

Executive Directors are entitled  
to the following benefits:

 – life assurance;

 – income protection insurance; and

 – private medical insurance.

The value of benefits is not capped  
as it is determined by the cost to  
the Company, which may vary.

N/A

Pension

To provide retirement 
benefits for 
employees.

Annual  
bonus

To incentivise and 
reward the achievement 
of annual financial and 
operational objectives 
which are closely linked 
to the corporate 
strategy.

The Committee may determine that 
Executive Directors should receive 
additional reasonable benefits if 
appropriate, taking into account typical 
market practice and practice 
throughout the Group.

Executive Directors may be reimbursed 
for all reasonable expenses and the 
Company may settle any tax incurred  
in relation to these.

Where an Executive Director is required 
to relocate to perform their role, they 
may be provided with reasonable 
benefits as determined by the 
Committee in connection with this 
relocation (on either a one-off or ongoing 
basis), including any benefits such as 
housing, travel or education allowances.

Directors are eligible to receive 
employer contributions to the 
Company’s pension plan (which is a 
defined contribution plan), a salary 
supplement in lieu of pension  
benefits (or combination of the above) 
or similar arrangement.

The annual bonus is based 
predominantly on stretching financial 
and operational objectives set at the 
beginning of the year and assessed by 
the Committee following the year end.

Half of any bonus earned is normally 
subject to deferral into shares under the 
Deferred Annual Bonus Plan (‘DABP’), 
typically for a period of two years from 
the date of award. The deferred shares 
will vest subject to continued 
employment, but there are no further 
performance targets.

A dividend equivalent provision applies, 
as described below.

Recovery and withholding provisions 
apply, as described below.

Participation in the bonus plan, and all 
bonus payments, are at the discretion 
of the Committee.

Maximum contribution in line  
with the contribution of other 
employees in the Group, currently 
5% of salary. 

N/A

Maximum of 150% of salary. 

Financial measures will 
normally represent the 
majority of bonus, with 
strategic or operational 
non-financial targets 
representing the balance  
(if any).

Not more than 20% of each 
part of the bonus will be 
payable for achieving the 
relevant threshold hurdle. 

Measures and weightings 
may change each year to 
reflect any year-on-year 
changes to business 
priorities.

The Committee has the 
discretion to adjust targets 
for any exceptional events 
including acquisitions or 
disposals that may occur 
during the year.

69

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Directors’ remuneration report continued

Element

Performance 
Share Plan 
(‘PSP’) 

Note, PSP awards 
granted in June 
2018 will take 
effect under  
this Policy. 

Purpose and link
to strategy

Operation and performance  
conditions

Maximum
opportunity

Performance  
assessment

Normal: maximum of 200% of salary.

Exceptional circumstances: 
maximum of 300% of salary.

To incentivise and 
recognise successful 
execution of the 
business strategy over 
the longer term.

To align the long-term 
interests of Executive 
Directors with those 
of shareholders.

Awards will normally be made annually 
under the PSP, and will take the form of 
nil-cost options or conditional share 
awards. Participation and individual 
award levels will be determined at the 
discretion of the Committee within  
the Policy.

Awards normally vest after three years 
subject to the extent to which the 
performance conditions specified  
for the awards are satisfied, and 
continued service.

Recovery and withholding provisions 
apply, as described below.

Executive Directors are required to 
retain vested shares delivered under 
the PSP for at least two years from the 
point of vesting, subject to the terms  
of the holding period described below.

A dividend equivalent provision applies, 
as described below. 

The vesting of awards will be 
subject to the achievement 
of performance metrics 
which may be financial, share 
price or strategic in nature.

The metrics and weightings 
for each award will be set  
out in the Annual Report on 
Remuneration. Any strategic 
measure(s) will account for  
no more than 25% of the 
award.

The Committee has the 
discretion to adjust targets 
for any exceptional events 
(including acquisitions and 
disposals) that occur during 
the performance period.

No more than 25% of the 
award vests for achieving 
threshold performance.

All-employee 
Share Plans 
– SIP & SAYE

To encourage 
Group-wide equity 
ownership across all 
employees, and create 
a culture of ownership.

The Company operates two 
all-employee tax-advantaged plans, 
namely a Save As You Earn (‘SAYE’) and  
a Share Incentive Plan (‘SIP’) for the 
benefit of Group employees.

Maximum permitted based on 
HMRC limits from time to time.

N/A

Share 
ownership 
guidelines

To increase alignment 
between executives 
and shareholders.

The operation of these plans will be  
at the discretion of the Committee,  
and Executive Directors will be eligible 
to participate on the same basis as 
other employees.

Executive Directors are expected to 
build and maintain a holding of shares  
in the Company. This is expected to be 
built through retaining a minimum of 50% 
of the net of tax vested PSP and DABP 
shares, until the guideline level is met.

The minimum share ownership 
guideline is 200% of salary for 
current Executive Directors.

N/A

Notes to the Policy table
Recovery and withholding provisions
Recovery and withholding provisions apply to variable pay, to enable the Company to recover amounts paid under the annual bonus and PSP  
in the event of the following negative events occurring within three years of the payment of a cash bonus, the grant date of an award under  
the DABP or the vesting date of PSP awards: 

 – a material misstatement of or restatement to the audited financial statements or other data; 

 – an error in calculation leading to over-payment of bonus; or

 – individual gross misconduct. 

Should such an event be suspected, there will be a further two years in which the Committee may investigate the event. The amount to be 
recovered would generally be the excess payment over the amount which would otherwise be paid, and recovery may be satisfied in a variety of 
ways, including through the reduction of outstanding deferred awards, reduction of the net bonus or PSP vesting and seeking a cash repayment.

Dividend equivalents
Under the DABP and the PSP, the Committee may also pay the value of dividends, at the Committee’s discretion, on vested shares (in cash or 
shares) which may assume the reinvestment of dividends on a cumulative basis.

Discretion available under the Policy
In order to ensure that the Remuneration Policy is capable of achieving its intended aims, the Committee retains certain discretions over  
the operation of the variable pay policy. These include the ability to vary the operation of the plans in certain circumstances (such as a change 
of control, rights issue, corporate restructuring event, special dividend or acquisition or disposal) including the timing and determination  
of payouts/vesting; and making appropriate adjustments to performance measures or targets as necessary to ensure that performance 
conditions remain appropriate. However, it should be noted that in the event that the measures or targets are varied for outstanding awards  
in the light of a corporate event, the revised targets may not be materially less difficult to satisfy. Should these discretions be used, they  
would be explained in the Annual Report on Remuneration and may be subject to consultation with shareholders as appropriate.

70

Auto Trader Group plc Annual Report and Financial Statements 2018Operation of the PSP holding period
Executive Directors are required to retain vested shares delivered under the PSP (on a net of tax basis, where applicable) for at least two years 
from the point of vesting. In exceptional circumstances, the Committee may at its discretion allow participants to sell, transfer, assign or 
dispose of some or all of the PSP shares before the end of the holding period.

Previously agreed payment
The Committee reserves the right to make any remuneration payments and/or payments for loss of office (including exercising any discretions 
available to it in connection with such payments) notwithstanding that they are not in line with the Policy set out above where the terms of  
the payment were agreed (i) before 17 September 2015 (the date the Company’s first shareholder-approved Directors’ Remuneration Policy 
came into effect); (ii) before the Policy set out above came into effect, provided that the terms of the payment were consistent with the 
shareholder-approved Directors’ Remuneration Policy in force at the time they were agreed; or (iii) at a time when the relevant individual was 
not a Director of the Company and, in the opinion of the Committee, the payment was not in consideration for the individual becoming a 
Director of the Company. For these purposes, ‘payments’ includes the Committee satisfying awards of variable remuneration and, in relation 
to an award over shares, the terms of the payment are ‘agreed’ at the time the award is granted.

Selection of performance measures
Annual bonus performance measures are selected annually to reflect the Group’s key strategic initiatives for the year and include both 
financial and strategic or operational non-financial objectives. A majority weighting will be placed on financial performance, ensuring that 
payouts are closely linked to the Group’s performance and the execution of strategy.

PSP awards to be granted in 2018/19 will be subject to the achievement of Operating profit growth and Total Group revenue measures.  
The Committee believes this combination of measures ensures that rewards are linked to long-term shareholder value creation.  
The performance metrics used and their weighting may differ for awards to ensure they continue to support the Company’s long-term  
growth strategy. 

Differences in Remuneration Policy between Executive Directors and other employees
Whilst the Policy described above applies specifically to the Company’s Executive Directors, the Policy principles are designed with due 
regard to employees across the Group.

‘At risk, performance-linked pay’ is restricted to the most senior employees in the Company, as it is this group that is most influential in driving 
corporate performance.

The Committee is committed to promoting a culture of widespread share ownership across all levels of the organisation. At senior levels this 
will predominantly be achieved through participation in performance-based incentive plans, whilst across the rest of the workforce it will be 
supported via all-employee share plans.

Illustration of application of Remuneration Policy
The chart below illustrates how the composition of the Executive Directors’ remuneration packages varies under three different performance 
scenarios: threshold, on-target and maximum, both as a percentage of total remuneration opportunity and as a total value.

Chief Executive Officer

)
£
(
n
o
i
t
a
r
e
n
u
m
e
R

£3,000k

£2,500k

£2,000k

£1,500k

£1,000k

£500k

£0k

Fixed remuneration
Annual variable 
remuneration
Long-term variable 
remuneration

£2,536k

44%

33%

23%

£1,561k

36%

27%

37%

£586k

100%

CFO & COO

)
£
(
n
o
i
t
a
r
e
n
u
m
e
R

£3,000k

£2,500k

£2,000k

£1,500k

£1,000k

£500k

£0k

Fixed remuneration
Annual variable 
remuneration
Long-term variable 
remuneration

£1,037k

36%

27%

37%

£389k

100%

£1,684k

44%

33%

23%

Minimum

Target

Maximum

Minimum

Target

Maximum

Assumptions
 – Minimum = fixed pay (base salary, benefits and pension)

 – Target = fixed pay plus 50% of maximum bonus payout and 50% vesting under the PSP

 – Maximum = fixed pay plus 100% of bonus payout and 100% PSP vesting 

Salary levels (on which other elements of the package are calculated) are based on those applying on 1 April 2018. The value of taxable benefits 
is as disclosed in the single figure for the year ending 31 March 2018.

No share price increase is assumed and any dividend equivalents payable are not included.

71

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018 
 
Directors’ remuneration report continued

Service contracts and policy for payments on loss of office
The service contracts for the Executive Directors are terminable by either the Company or the Executive Director on 12 months’ notice and 
make provision for early termination by way of payment of a cash sum equal to 12 months’ salary and pension. The Company may continue  
to provide benefits until the end of the notice period or may make a payment to the value of 12 months’ contractual benefits.

Payment in lieu of notice can be paid either as a lump sum or in equal monthly instalments over the notice period and will normally be subject  
to mitigation. The Committee will consider the particular circumstances of each leaver and retains flexibility as to at what point, and the extent 
to which, payments are reduced.

The Committee reserves the right to make any other payments in connection with a Director’s cessation of office or employment where the 
payments are made in good faith in discharge of an existing legal obligation (or by way of damages for breach of such an obligation) or by way  
of settlement of any claim arising in connection with the cessation of a Director’s office or employment or for any fees for outplacement 
assistance and/or the Director’s legal and/or professional advice fees in connection with his cessation of office or employment. SAYE options 
will become exercisable on cessation of employment to the extent permitted in accordance with the rules of the SAYE scheme, which does 
not provide for the exercise of discretion by the Committee. On cessation, a payment may be made in respect of accrued but untaken holiday. 

Relevant details will be provided in the Annual Report on Remuneration should such circumstances apply.

In summary, the contractual provisions on termination where the Company elects to make a payment in lieu of notice are as follows:

Provision

Notice period

Detailed terms

12 months by either party.

Termination payments over the notice period

100% of salary and pension contribution for the relevant period.

Change of control

No enhanced provisions on a change of control.

The Company may continue to provide benefits until the end of the notice period or may make  
a payment to the value of 12 months’ contractual benefits.

The Executive Directors are subject to annual re-election at the AGM. Service contracts are available for inspection at the Company’s 
registered office.

Annual bonus on termination
There is no automatic or contractual right to bonus payment. At the discretion of the Committee, for certain leavers, a bonus may become 
payable at the normal payment date based on performance. Such bonus would normally be pro-rated for time in employment unless the 
Committee determines otherwise. At its discretion the Committee may also pay such bonus at the time of cessation of employment based  
on performance to that date. Any bonus paid may be paid 100% in cash for the year of departure or preceding financial year if the bonus for  
that year has not yet been awarded. Should the Committee decide to make a payment in such circumstances, the rationale would be fully 
disclosed in the Annual Report on Remuneration.

DABP awards on termination
Any existing awards under the DABP will lapse on termination unless the termination is due to death, the sale of the employing company from 
the business or otherwise at the discretion of the Committee. Where an award does not lapse it will vest on cessation (or on such later date as 
the Committee determines), to the extent determined by the Committee. 

PSP on termination
Share-based awards are outside of service contracts provisions. Normally, PSP awards will lapse upon a participant ceasing to hold 
employment. However, under the rules of the PSP, in certain prescribed circumstances (namely death, sale of employing company from the 
business or otherwise at the discretion of the Committee), ‘good leaver’ status can be applied. In exercising its discretion as to whether an 
Executive Director should be treated as a good leaver, the Committee will take into account the performance of the individual and the reasons 
for their departure and, in the event of this determination being made, will set out its rationale in the following Annual Report on Remuneration. 
Awards will typically vest on the originally anticipated date, although the Committee has discretion to vest awards sooner (and to assess 
performance conditions accordingly if vesting occurs before the end of the performance period). 

The extent to which PSP awards will vest in good leaver circumstances will depend on:

(i) 

(ii) 

 the extent to which the performance conditions have been satisfied at the end of the performance period (or such other relevant time as 
the Committee determines); and

 unless the Committee determines otherwise, the pro-rating of the award determined by the period of time served in employment during 
the vesting period.

Change of control
In the event of a change of control of the Company or other relevant event, awards under the PSP, DABP and SIP and options under the SAYE 
scheme will vest early. Vesting of awards under the PSP will be determined by applying any relevant performance condition and, unless the 
Committee determines otherwise, pro-rating the award by reference to the period of time from grant to vest as a proportion of a period of 
three years. DABP award shall vest in full, and the extent to which an SAYE option can be exercised will be determined by the Committee in 
accordance with the rules of the SAYE scheme on the same basis as for other employees. 

72

Auto Trader Group plc Annual Report and Financial Statements 2018Approach to recruitment and promotions
The recruitment package for a new Executive Director would normally be set in accordance with the terms of the Company’s approved 
Remuneration Policy. Currently, this would include an annual bonus opportunity of up to 150% of salary and policy PSP award of up to 200% 
of salary (other than in exceptional circumstances where up to 300% of salary may be made). The Committee, however, retains discretion 
to include any other remuneration component or award which it feels is appropriate taking into account the specific circumstances of 
the recruitment, subject to the limit on variable remuneration of 350% of salary (450% of salary in exceptional circumstances) which is in line 
with current Policy limits. This limit does not include any payment(s) or award(s) made to ‘buy-out’ remuneration forfeited on leaving a 
previous employer. The key terms and rationale for any such component would be disclosed as appropriate in that year’s Annual Report 
on Remuneration.

On recruitment, salary will be set so as to reflect the individual’s experience and skills. It may be set at a level below the normal market rate, 
with phased increases greater than those received by others as the Executive Director gains experience. 

Where an individual forfeits outstanding variable pay opportunities or contractual rights at a previous employer as a result of appointment, the 
Committee may offer compensatory payments or awards, in such form as the Committee considers appropriate taking into account relevant 
factors which may include the form of awards, expected value and vesting timeframe of forfeited opportunities. When determining any such 
‘buyout’, the principle would be that awards would be on a ‘like-for-like’ basis unless this is considered by the Committee not to be practical 
or appropriate.

Where an Executive Director is required to relocate from their home location to take up their role, the Committee may provide assistance with 
relocation (either via one-off or ongoing payments or benefits).

If an internal candidate is promoted to the Board, legacy terms and conditions would normally be honoured, including pension entitlements 
and any outstanding incentive awards.

In the event of recruitment, the Committee may grant awards to a new Executive Director relying on the exemption in the Listing Rules which 
allows for the grant of awards, to facilitate, in unusual circumstances, the recruitment of an Executive Director, without seeking prior 
shareholder approval or under any other appropriate Company incentive plan.

Policy on external appointments 
Subject to Board approval, Executive Directors are permitted to take on one non-executive position with another company and to retain their 
fees in respect of such position. Additional appointments may be undertaken in exceptional circumstances. Details of outside directorships 
held by the Executive Directors and any fees that they received are provided in the Annual Report on Remuneration.

Remuneration Policy for the Chairman and Non-Executive Directors
The Non-Executive Directors do not have service contracts with the Company, but instead have letters of appointment.

Maximum opportunity

There is no prescribed maximum 
annual increase or fee level.

The fee levels are reviewed on a 
periodic basis, with reference to  
the time commitment of the role  
and market levels (for example in 
companies of comparable size  
and complexity).

Element

Purpose and link to strategy

Operation

Fees

To attract and retain a 
high-calibre Chairman and 
Non-Executive Directors by 
offering a market competitive 
fee level.

Fees are reviewed periodically and approved by the Board, 
with Non-Executive Directors abstaining from any discussion  
in relation to their fees. Both the Chairman and the 
Non-Executive Directors are paid annual fees and do not 
participate in any of the Company’s incentive arrangements,  
or receive any pension provision or other benefits.

The Chairman receives a single fee covering all of his duties.

The Non-Executive Directors receive a basic Board fee,  
with additional fees payable for chairing the Audit and 
Remuneration Committees and for performing the Senior 
Independent Director role.

Additional fees may be paid to reflect additional Board or 
Committee responsibilities or an increased time commitment 
as appropriate.

The Chairman and Non-Executive Directors shall be entitled  
to have reimbursed all expenses that they reasonably incur in 
the performance of their duties. The Company may meet any 
tax liabilities that may arise on such expenses. 

The Board may introduce benefits for the Chairman or 
Non-Executive Directors if it is considered appropriate  
to do so.

Letters of appointment
All Non-Executive Directors have letters of appointment with the Company for an initial period of three years, subject to annual re-election at 
the AGM. Appointment is terminable on six months’ written notice. The appointment letters for the Non-Executive Directors provide that no 
compensation is payable upon termination of employment. 

Letters of appointment are available for inspection at the Company’s registered office.

Approach to recruitment
For the appointment of a new Chairman or Non-Executive Director, the fee arrangement would be set in accordance with the approved 
remuneration policy in force at that time.

73

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Directors’ remuneration report continued

Annual Report on Remuneration

Implementation of the Remuneration Policy  
for the year ending 31 March 2019
The following sets out a summary of how our Remuneration Policy will 
be implemented for the year ended 31 March 2019.

Base salary
The Executive Directors’ salaries were reviewed in early 2018 with  
the changes becoming effective from 1 April 2018. The following table 
sets out the new salaries effective 1 April 2018 (financial year 2019) 
compared to those which applied in financial year 2018:

Trevor Mather

Nathan Coe 

2019

Percentage
change

2018

£557,134

£546,210

£370,000

£350,000

+2.0%

+5.7%

On 3 July 2017, it was announced that following Sean Glithero’s 
departure, Nathan Coe would be taking on the role of Chief Financial 
Officer in addition to his existing role of Chief Operating Officer.  
With effect from 1 April 2018 the Committee reviewed and increased 
Nathan’s salary (as shown above) and his incentive award levels to 
reflect the significant increase in the size and the scope of his role. 
Following these increases, the Committee believes that his salary  
and total compensation package are appropriately positioned.

The increase for the CEO is in line with the general increase received 
for other senior employees across the Group, and lower than the 
average increase in salary across the wider employee population  
of around 3.5% (reflecting both general market, promotions and 
individual rewards for performance).

Pension and benefits
Executive Directors will continue to receive a pension contribution  
at the rate of 5% of base salary (in line with pensions offered to other 
employees), payable into the Company pension scheme or as a cash 
alternative. Ancillary benefits are provided in the form of private 
medical cover, life assurance and income protection insurance.

Annual bonus
The maximum annual bonus opportunity will be 150% of base salary in 
line with the Policy. Half of any bonus earned will be payable in shares, 
deferred for two years under the DABP. The metrics and their 
weightings for the year ending 31 March 2019 are:

The targets are commercially sensitive, but the Committee intends  
to disclose them in the next Annual Report on Remuneration provided 
they are no longer considered to be commercially sensitive at  
that time.

PSP
In line with the Policy, PSP awards will be made at the level of 200%  
of base salary. Awards will be subject to the following performance 
measures and targets:

The performance conditions applying to the 2018 PSP awards are set 
out below. Each element will be assessed independently of the other:

Measure

Weighting Basis

Threshold 
(25% 
vesting)

Stretch 
(100% 
vesting)

Operating 
profit

75%

Total Group 
revenue

25%

6% p.a.

5% p.a.

Operating profit 
compound annual 
growth rate for the 
three years ended 
31 March 2021

Total Group revenue 
compound annual 
growth rate for the 
three years ended 
31 March 2021 

Equal to  
or above 
10% p.a.

Equal to  
or above 
8% p.a.

For performance between the threshold and stretch targets,  
vesting will be calculated on a pro-rata basis. There is no vesting  
for performance below the threshold target. 

Revenue growth is a key performance indicator of the business and 
the Committee believes that incentivising management to continue to 
grow revenue performance through our three business lines – Trade, 
Consumer services and Manufacturer and Agency – will support 
long-term profit growth and shareholder value creation. To ensure 
revenue performance is aligned with long-term value creation the 
vesting for the revenue portion of the award will be subject to an 
‘underpin’ whereby the Operating profit measure must be at least at 
threshold levels of performance for any portion of the Total Group 
revenue element to pay out.

Continuing to drive Operating profit is a key strategic objective of the 
business. Though EPS is widely used by other companies, we believe 
that the method by which the Company returns cash to shareholders 
should not affect executive compensation and therefore for 
Auto Trader the Committee believes that Operating profit is a more 
appropriate performance measure.

Percentage 
of total 
bonus

Metric

Operating profit

Strategic objectives
  – Stock – average live car stock
  – Audience – average full page advert views

75%

25%

To align with the approach being used to assess revenue performance, 
Operating profit will be assessed based on percentage growth over 
the three-year period rather than Cumulative Operating profit as 
previously used (for example, see the table on page 76). 

The Committee set Operating profit and Total Group revenue growth 
targets taking into account internal and external expectations of 
performance and organic growth of the business. The Committee 
believes that these targets are appropriately stretching.

In line with the Policy, Executive Directors will be required to hold any 
vested shares for a further period of two years under the terms of the 
PSP holding period.

Operating profit is a key performance indicator of the business and  
the Board believes continuing to deliver Operating profit performance 
will generate long-term value for shareholders. For the Operating 
profit measure, for achievement of the threshold target, 20% of this 
part of the bonus opportunity becomes payable with the maximum 
becoming payable for outperforming the 2018 business plan.

The Committee believes that it is important to incentivise executives 
to deliver key strategic objectives to ensure that the business is well 
positioned to deliver profit growth and shareholder value in future. 
The strategic targets selected for 2018/19 are aligned with our Group 
KPIs and are the key metric that underpin our core business.  
The strategic objectives are equally weighted, accounting for 12.5%  
of the bonus each. A financial underpin will apply to the strategic 
targets, such that no bonus will be payable unless a threshold level  
of Operating profit is exceeded.

74

Auto Trader Group plc Annual Report and Financial Statements 2018Single figure of remuneration for the year ended 31 March 2018 (Audited)
The table below shows the aggregate emoluments earned by the Directors of the Company in the year ended 31 March 2018.

£’000

Executive

Trevor Mather

Nathan Coe 1

Sean Glithero 2

Non-Executive

Ed Williams

David Keens 

Jill Easterbrook 

Jeni Mundy 

Salary and 
fees

Benefits 

Annual 
bonus

Long-term
incentives 3

Pension

Total

546

350

143

176

73

64

55

1

1

–

–

–

–

–

412

229

1,644

705

–

–

–

–

–

–

–

–

–

–

27

18

7

–

–

–

–

2,630

1,302

150

176

73

64

55

The following table shows the aggregate emoluments earned in the year ended 31 March 2017.

£’000

Executive

Trevor Mather

Sean Glithero

Non-Executive

Ed Williams

David Keens 

Jill Easterbrook

Jeni Mundy 

Salary and 
fees

Benefits 

Annual 
bonus

Long-term
incentives 4

Pension 

Total

536

296

173

72

63

54

1

1

–

–

–

–

416

199

–

–

–

–

–

–

–

–

–

–

27

15

–

–

–

–

980

511

173

72

63

54

1  Nathan Coe was appointed to the Board on 1 April 2017.
2  Sean Glithero stepped down from the Board on 21 September 2017.
3 

100% of PSP awards granted in 2015 will vest in June 2018. For the purpose of the single figure the vested shares have been valued based on the three-month average share price  
to 31 March 2018 of 359.58p. Dividend equivalents to the value of £37,386 for Trevor Mather and £16,019 for Nathan Coe have also been included.

4  There were no long-term incentives eligible to vest in respect of performance to 31 March 2017.

Additional information to support the single figure
Benefits
Benefits include: private healthcare, life assurance and income protection insurance.

Pension 
Employer’s pension contributions of 5% of salary were paid in respect of Executive Directors. 

Annual bonus for the year ended 31 March 2018
The performance measures, targets and actual outcomes for the annual bonus for the year ended 31 March 2018 are shown in the following table:

Performance measures

Weighting

Threshold

Financial 

Strategic  
targets

Total

Operating profit

Growth in full page advert views 

New product initiatives (the 
adoption of Managing products) 

75%

12.5%

12.5%

100%

£211m

>0%

Target

£219m

>2%

Stretch

£226m

>4%

>2,800

>3,100

>3,400

Actual 
performance

Payout (as a % of 
maximum)

£220.6m

46.3% of the 75%

<0%

3,000

0% of the 12.5%

4% of the 12.5%

50.3% of the 100%

Payout for performance between threshold and stretch is calculated on a pro-rata basis. The payout at threshold is 20% of maximum for Financial 
measures and 32% for the Strategic measures. The payout at target is 50% of maximum for Financial measures and 64% for Strategic measures. 

This level of performance resulted in a bonus payout of £411,830 for Trevor Mather (CEO) and of £228,706 for Nathan Coe (CFO & COO).  
Half of the bonus earned will be payable in shares, deferred for two years under the DABP in line with the Policy. 

In light of the Company’s performance during the year under review, the Committee was comfortable with the overall level of annual bonus payout.

75

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Directors’ remuneration report continued

Performance Share Plan vesting for year ended 31 March 2018
Our first PSP award following IPO was awarded in 2015 and will vest in June 2018 based on performance to 31 March 2018. The performance 
conditions this award was based on, the targets and performance delivered are set out in the table below:

Measure

Cumulative Underlying operating 
profit

Weighting

Threshold  
(25% vesting)

75%

£510m

TSR compared to the FTSE 250 Index 
(excluding investment trusts) 1

25%

Equal to Index TSR

Stretch  
(100% vesting)

Equal to or above  
£550m

Equal to Index TSR  
plus 25% or above

Actual  
performance

£603m

Index TSR  
plus 27%

Payout  
(as a percentage  
of maximum)

75% of the 75%

25% of the 25%

Total vesting

100% of the 100%

1  End average TSR performance is calculated based on a three-month average to 31 March 2018; start average TSR performance is the IPO price.

For performance between the threshold and stretch targets, vesting is calculated on a pro-rata basis.

Executive Directors will be required to retain vested shares delivered under this PSP for at least two years from the point of vesting,  
subject to the terms of the PSP holding period.

Scheme interests awarded during the year (Audited)
Awards granted in the year under the DABP and PSP are shown in the table below.

Executive Director

DABP awards1
Trevor Mather

Nathan Coe

Sean Glithero3

PSP awards2
Trevor Mather

Nathan Coe

Sean Glithero3

Number of 
shares awarded

Multiple of 
salary

Face/maximum 
value of awards
at grant date 4

% award vesting 
at threshold  
(% maximum)

Performance
period  2

52,062 

25,783

24,923 

273,309

131,348

113,228

 £208,092

£103,055

£99,617

£1,092,416

£524,998

£452,572

200%

150%

150%

25%

1 April 2017 to 
31 March 2020

Awards are granted as nil-cost options. 

1  DABP awards were granted in respect of the annual bonus for the year to 31 March 2017. The awards will normally be eligible to vest two years from grant (16 June 2019) based on 

continuous employment.

2  PSP awards will normally be eligible to vest three years from grant (16 June 2020) based on performance over the three years to 31 March 2020 and continuous employment. 
3  Sean Glithero’s award lapsed when he left the Company on 21 September 2017.
4  Face/maximum value was calculated based on the closing share price on the day before grant date (16 June 2017) of £3.997. 

The performance conditions applying to the 2017 PSP awards shown in the table above are set out below. Each element will be  
assessed independently.

Measure

Weighting

Basis

Cumulative Operating profit

75%

TSR 

25%

The sum of the Group’s Operating profit 
result over the three consecutive 
financial years ending on 31 March 2020

Performance relative to the FTSE 250 
Index (excluding investment trusts)1

Threshold  
(25% vesting)

£690m

Stretch  
(100% vesting)

Equal to or above 
£750m

Equal to Index TSR

Equal to Index TSR plus 
25% or above

1  Start and end average TSR will be calculated based on the three-month average TSR to 31 March. 

For performance between the threshold and stretch targets, vesting will be calculated on a pro-rata basis. There is no vesting below  
threshold performance. 

Executive Directors will ordinarily be required to retain their net of tax number of vested shares delivered under the PSP for at least two years 
from the point of vesting.

76

Auto Trader Group plc Annual Report and Financial Statements 2018Directors’ shareholding and share interests (Audited)
The Group has adopted shareholding guidelines in order to encourage Executive Directors to maintain a shareholding in the Company 
equivalent in value to 200% of salary. If an Executive Director does not meet the guideline, they will be expected to retain at least half of the net 
shares vesting under the Company’s discretionary share-based employee incentive schemes until the guideline is met. Both Executive 
Directors currently hold well in excess of this limit. Non-Executive Directors do not have shareholding guidelines.

The table below sets out the number of shares held or potentially held by Directors (including their connected persons where relevant) as at 
31 March 2018.

Director

Executive Directors

Trevor Mather

Nathan Coe

Sean Glithero 3

Non-Executive Directors

Ed Williams

Jill Easterbrook

David Keens

Jeni Mundy

Beneficially
owned shares  1

12,000,000

2,883,252

2,997,581

6,875,444

–

25,000

–

Number of awards  
held under the  
PSP conditional on 
performance

Number of awards  
held under the  
DABP conditional  
on continued  
employment

Target  
shareholding 
guideline  
(as a % of salary)

Percentage of  
salary held in  
shares as at
31 March 2018 2

995,438

440,831

381,741

–

–

–

–

153,283

75,911

73,380

–

–

–

–

200%

200%

150%

N/A

N/A

N/A

N/A

7,703%

2,888%

N/A

N/A

N/A

N/A

N/A

Includes shares owned by connected persons. Only beneficially owned shares count towards the shareholding guideline.

1 
2  Based on the Director’s salary and the mid-market price at close of business on 31 March 2018 of 350.6p.
3  Sean Glithero stepped down from the Board on 21 September 2017 and his shareholding is shown at this date. Awards held by Sean under the PSP and DABP lapsed on the date  

he left the business.

Trevor Mather

Scheme

PSP 1

PSP 2

PSP 3

DABP

DABP

Total

Nathan Coe

Scheme

PSP 1

PSP 2

PSP 3

DABP

DABP

Total

No. of shares/ 
options at  
31 March 2017

Shares/options 
granted  
in the year

Shares/options 
lapsed  
in the year

Options 
exercised  
in the year

No. of shares/ 
options at  
31 March 2018

446,808

275,321

–

–

–

273,309

101,221

–

823,350

–

52,062

325,371

–

–

–

–

–

–

–

–

–

–

–

–

446,808

275,321

273,309

101,221

52,062

1,148,721

No. of shares/ 
options at  
31 March 2017

Shares/options 
granted  
in the year

Shares/options 
lapsed  
in the year

Options 
exercised  
in the year

No. of shares/ 
options at  
31 March 2018

 191,489 

 117,994 

– 

50,128

–

359,611

–

–

131,348

–

25,783

157,131

–

–

–

–

–

–

–

–

–

–

–

–

 191,489 

 117,994 

131,348

50,128

25,783

516,742

Date of grant

19/6/2015

17/6/2016

16/6/2017

17/6/2016

16/6/2017

Date of grant

19/6/2015

17/6/2016

16/6/2017

17/6/2016

16/6/2017

Date  
from which 
exercisable

19/6/2018

17/6/2019

16/6/2020

17/6/2018

16/6/2019

Date  
from which 
exercisable

19/6/2018

17/6/2019

16/6/2020

17/6/2018

16/6/2019

Expiry date

19/6/2025

17/6/2026

16/6/2027

17/6/2026

16/6/2027

Expiry date

19/6/2025

17/6/2026

16/6/2027

17/6/2026

16/6/2027

1  As noted above, 100% of the PSP award granted in 2015 will vest in June 2018 based on Cumulative Underlying operating profit and relative TSR performance compared to the 

FTSE 250 (excluding investment trusts) to 31 March 2018.

2  2016 PSP awards are subject 75% to Cumulative Underlying Operating profit and 25% to relative TSR performance compared to the FTSE 250 (excluding investment trusts) over the 

three-year period to 31 March 2019. For the Cumulative Underlying operating profit portion, 25% will vest if Cumulative Underlying operating profit is £660m or greater. 100% will vest 
if Cumulative Underlying operating profit is £710m or above. For performance between these points, vesting will be calculated on a pro-rata basis. For the Relative TSR portion, 25% 
will vest if Auto Trader’s TSR performance is equal to the FTSE 250 Index (excluding investment trusts). 100% will vest if Auto Trader’s TSR performance exceeds the FTSE 250 Index 
(excluding investment trusts) by 25% or more. For performance between these points, vesting will be calculated on a pro-rata basis. 

3  Performance measures for 2017 PSP awards are set out on page 76.

Remuneration on departure of Sean Glithero (Audited)
Sean Glithero left the Board on 21 September 2017. He received salary, benefits and pension to this date. No further payments were made  
in lieu of notice. On his departure all his long-term incentives and deferred bonus shares lapsed.

Payments to former Directors (Audited)
There were no payments made to former Directors during the year.

77

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Directors’ remuneration report continued

Performance graph and CEO remuneration table
The graph below illustrates the Company’s TSR performance relative to the FTSE 250 Index (excluding investment trusts) of which the 
Company is a constituent, from the start of conditional share dealing on 18 March 2015. The graph shows the performance of a hypothetical 
£100 invested and its performance over that period.

Total Shareholder Return

)
£
(
n
r
u
t
e
R
r
e
d
o
h
e
r
a
h
S

l

)

d
e
s
a
b
e
r
(

l

a
t
o
T

180

160

140

120

100

80

60

40

20

0

18 March 2015

31 March 2016

31 March 2017

31 March 2018

Auto Trader Group plc

FTSE 250 (excluding investment trusts)

Source: Datastream (Thomson Reuters).

CEO remuneration
The table below sets out the CEO’s single figure of total remuneration together with the percentage of maximum annual bonus awarded over 
the same period.

CEO total remuneration (£’000)

Annual bonus (% of maximum)

PSP vesting (% of maximum)

1  From the date of Admission in March 2015.
2  Private company when bonus plan implemented in 2015.
3  No awards were eligible to vest in respect of long-term performance ending in 2015, 2016 or 2017.

2018

2,630

50.3%

100%

2017

980

51.8%

N/A 3

2016

1,339

100%

N/A3

2015 1

20

N/A 2

N/A3

Percentage increase in the remuneration of the CEO 
The table below shows the average increase in each component between the CEO and the average employee in the Company from 2017  
to 2018. The average value of benefits for employees has decreased due to a reduction in the cost of private medical insurance.

Component

Salary

Benefits

Bonus

Change in remuneration levels

CEO

+2%

0%

-1%

Average 
employee

+4%

-15%

-6%

Relative importance of the spend on pay
The following table shows the Group’s actual spend on pay for all employees compared to distributions to shareholders. The average number 
of employees has also been included for context. Revenue and Operating profit have also been disclosed as these are two key measures of 
Group performance.

Employee costs (see note 5 to the consolidated financial statements)

Average number of employees (see note 6 to the consolidated financial statements)

Revenue (see consolidated income statement)

Operating profit

Dividends paid and proposed (see note 23 to the consolidated financial statements)

1  Days adjusted.

2018 
£m

54.5

822

330.1

220.6

56.1

2017 
£m

53.6

820

311.4

203.1

50.7

% change

2%

0%

7% 1

10% 1

11%

78

Auto Trader Group plc Annual Report and Financial Statements 2018 
 
 
 
Fees for the Chairman and Non-Executive Directors
The fees were reviewed in early 2018 and were increased by 2% with effect from 1 April 2018. The Chairman and Non-Executive Directors’ fees 
will next be reviewed in early 2019, with any increase becoming effective from 1 April 2019.

The following table sets out the new fees effective from 1 April 2018 (financial year 2019) compared to those which applied in financial year 2018:

Base fees

Chairman

Non-Executive Director

Additional fees

Senior Independent Director

Audit Committee Chairman

Remuneration Committee Chairman

2019

2018

Percentage 
change

£180,405

£55,713

£176,868

£54,621

£9,551

£9,551

£9,551

£9,364

£9,364

£9,364

+2%

+2%

+2%

+2%

+2%

There is no additional fee payable to the Chairman of the Nomination Committee. The Company Chairman is currently Chair of the Nomination 
Committee.

All Non-Executive Directors have letters of appointment with the Company for an initial period of three years, subject to annual 
re-appointment at the AGM. Appointment is terminable on six months’ written notice. The appointment letters for the Non-Executive 
Directors provide that no compensation is payable upon termination of employment. The letters of appointment are available for inspection 
at the Company’s registered office. Details of the appointment terms of the Non-Executive Directors are as follows:

Ed Williams

David Keens

Jill Easterbrook

Jeni Mundy

Start of current term

Expiry of current term

6 March 2018

1 May 2018

1 July 2015

5 March 2021

30 April 2021

30 June 2018 1

1 March 2016

28 February 2019

1  The Board has approved the renewal of this term with effect from 1 July 2018 to expire on 30 June 2021.

Funding of equity awards
Share awards may be funded by a combination of newly issued shares, treasury shares and shares purchased in the market. Where shares  
are newly issued or from treasury, the Company complies with Investment Association dilution guidelines on their issue. The current dilution 
usage of all share plans is c.0.53% of shares in issue. 

Where shares are purchased in the market, these will be held by a trust, in which case the voting rights relating to the shares are exercisable  
by the Trustees in accordance with their fiduciary duties. At 31 March 2018 the Trust held 932,761 shares in respect of the Share Incentive Plan.

External directorships
Auto Trader recognises that its Executive Directors may be invited to become non-executive directors of other companies. Such 
non-executive duties can broaden a Director’s experience and knowledge which can benefit Auto Trader. The Company Chairman would 
approve any such directorships in advance to ensure that there was no conflict of interest. Trevor Mather is a director on the board of  
Burns Sheehan Limited, a recruitment business, for which he does not receive any remuneration. The Board approved the appointment  
and confirmed that it was satisfied that there was no conflict of interest arising.

Membership of the Committee
Jill Easterbrook is the Committee Chairman, and its other members are David Keens and Jeni Mundy. Refer to page 66 to 67 for further details  
of the membership of the Committee, the Terms of Reference, the meetings held and activities during the year.

79

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Directors’ remuneration report continued

External advisors
During the year the Committee undertook a review of advisors and from October 2017 appointed Deloitte following a competitive tender process.

Deloitte are founding members of the Remuneration Consultants Code of Conduct and adhere to this Code in its dealings with the Committee. 
The Committee is satisfied that the advice provided by Deloitte is objective and independent. The Committee is comfortable that the Deloitte 
engagement partner and team that provide remuneration advice to the Committee do not have connections with the Company that may 
impair their independence. The Committee reviewed the potential for conflicts of interest and judged that there were appropriate safeguards 
against such conflicts.

Fees are charged on a time and materials basis. During the year Deloitte was paid £62,450 for advice provided to the Committee.  
Deloitte provided additional services to the Company in relation to internal audit and tax services.

Prior to this date, the Committee received advice from New Bridge Street (‘NBS’), part of Aon plc. NBS are also a founding member of the 
Remuneration Consultants Code of Conduct and the Committee is satisfied that the advice received by NBS in relation to remuneration matters 
during the year was objective and independent. NBS did not provide any other services to the Company during the year. Aon currently provides 
actuarial, valuation and administration services in relation to the defined benefit pension scheme of the Company. The fees payable to NBS for 
providing advice in relation to executive remuneration over the financial year under review were £12,429, charged on a time-spent basis.

Statement of shareholder voting
Shareholder voting in relation to recent AGM resolutions is as follows:

2015 AGM: Remuneration policy (binding)

2017 AGM: Annual Report on Remuneration (advisory)

797,281,130

809,249,426

98.20

99.12

14,637,737

7,198,204

1.80

0.88

Votes 
for

% of votes cast 
for

Votes 
against

% of votes cast 
against

Abstentions

7,139,212

51,313

Approval
This Directors’ remuneration report has been approved by the Board of Directors.

Signed on behalf of the Board of Directors.

Jill Easterbrook
Chairman of the Remuneration Committee 
7 June 2018

80

Auto Trader Group plc Annual Report and Financial Statements 2018Directors’ report

The Directors have pleasure in submitting their  
Report and the audited financial statements of 
Auto Trader Group plc (the ‘Company’) and its 
subsidiaries (together the ‘Group’) for the financial  
year to 31 March 2018.

Statutory information
Information required to be part of the Directors’ report can be found 
elsewhere in this document, as indicated in the table below, and is 
incorporated into this Report by reference:

Section of Annual Report

Page reference

Employee  
involvement

Employees with  
disabilities

Financial  
instruments

Future developments  
of the business

Greenhouse gas  
emissions

Non-financial  
reporting

Strategic report; Corporate social 
responsibility (page 44)

Strategic report; Corporate social 
responsibility (page 45)

Note 2 to the consolidated  
financial statements

Strategic report (pages 1 to 49)

Strategic report; Corporate social 
responsibility (page 47)

Strategic report: Corporate social 
responsibility (page 39)

Information required by LR 9.8
Information required to be included in the Annual Financial Report by 
LR 9.8 can be found in this document as indicated in the table below:

Section of Annual Report

Page reference

Allotment of shares  
during the year

Note 21 to the consolidated  
financial statements

Directors’ interests

Remuneration report (page 77)

Significant shareholders

Directors’ report (page 82)

Going concern

Principal risks and uncertainties  
(page 38)

Long-term incentive 
schemes

Directors’ remuneration report  
(pages 74 to 78)

Powers for the Company  
to buy back its shares

Directors’ report (page 82)

Significant contracts

Directors’ report (page 82)

Significant related  
party agreements

Directors’ report (page 82)

Statement of corporate 
governance

Corporate governance statement 
(pages 50 to 80)

Management report
This Directors’ report, on pages 81 to 83, together with the Strategic 
report on pages 1 to 49, form the Management Report for the 
purposes of DTR 4.1.5R.

Strategic report
The Strategic report, which can be found on pages 1 to 49, sets out the 
Group’s strategy, objectives and business model; the development, 
performance and position of the Group’s business (including 
financial and operating key performance indicators); a description of 
the principal risks and uncertainties; and the main trends and factors 
likely to affect the future development, performance and position of 
the Group’s business.

UK Corporate Governance Code
The Company’s statement on corporate governance can be found in 
the Corporate governance statement, the Report of the Nomination 
Committee, the Report of the Audit Committee and the Directors’ 
remuneration report on pages 54 to 80, all of which form part of this 
Directors’ report and are incorporated into it by reference.

2018 Annual General Meeting
The Annual General Meeting (‘AGM’) will be held at 10.00 am on 
20 September 2018 at the Company’s registered office at 4th Floor, 
1 Tony Wilson Place, Manchester, M15 4FN. The Notice of Meeting sets 
out the resolutions to be proposed and specifies the deadlines for 
exercising voting rights and appointing a proxy or proxies to vote in 
relation to resolutions to be passed at the AGM. All proxy votes will 
be counted and the numbers for, against or withheld in relation to 
each resolution will be announced at the AGM and published on the 
Company’s website.

Board of Directors
The following individuals were Directors of the Company for the 
whole of the financial year ending 31 March 2018, and to the date  
of approving this report unless otherwise stated:

 – Ed Williams

 – Trevor Mather

 – Nathan Coe

 – David Keens

 – Jill Easterbrook

 – Jeni Mundy

Sean Glithero resigned as a Director on 21 September 2017.  
All Directors will stand for election or re-election at the 2018  
AGM in line with the recommendations of the Code.

Appointment and replacement of Directors
At each AGM each Director then in office shall retire from office  
with effect from the conclusion of the meeting. When a Director 
retires at an AGM in accordance with the Articles of Association  
of the Company, the Company may, by ordinary resolution at the 
meeting, fill the office being vacated by re-electing the retiring 
Director. In the absence of such a resolution, the retiring Director  
shall nevertheless be deemed to have been re-elected, except  
in the cases identified by the Articles.

Results and dividends
The Group’s and Company’s audited financial statements for the year 
are set out on pages 88 to 130.

The Company declared an interim dividend on 9 November 2017  
of 1.9 pence per share which was paid on 26 January 2018.

The Directors recommend payment of a final dividend of 4.0 pence 
per share (2017: 3.5 pence per share) to be paid on 28 September 2018 
to shareholders on the register of members at 31 August 2018, subject 
to approval at the 2018 AGM.

Amendment of the Articles
The Company’s Articles of Association may only be amended  
by a special resolution at a general meeting of shareholders.  
No amendments are proposed to be made to the existing Articles  
of Association at the forthcoming AGM.

Authority to allot shares
Under the 2006 Act, the Directors may only allot shares if authorised 
to do so by shareholders in a general meeting. The authority 
conferred on the Directors at the 2017 AGM under section 551 of the 
2006 Act expires on the date of the forthcoming AGM, and ordinary 
resolution 13 seeks a new authority to allow the Directors to allot 
ordinary shares up to a maximum nominal amount of £6,320,335 
(632,033,500 shares, representing approximately two thirds of  
the Company’s existing share capital at 7 June 2018), of which 
315,969,350 shares (representing approximately one third of the 
Company’s issued ordinary share capital) can only be allotted 
pursuant to a rights issue. The Directors have no present intention  
of exercising this authority which will expire at the conclusion of  
the AGM in 2019 or 19 December 2019 if earlier.

81

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Directors’ report continued

Authority to purchase own shares
The Company’s share buyback programme continued during the year. 
By resolutions passed at the 2017 AGM the Company was authorised 
to make market purchases of up to 97,476,919 of its ordinary shares, 
subject to minimum and maximum price restrictions. A total of 
26,809,702 ordinary shares of £0.01 each were purchased in the year 
to 31 March 2018, being 2.75% of the shares in issue at the time the 
authority was granted. The average price paid per share was 358.5p 
with a total consideration paid (inclusive of all costs) of £96.7 million, 
and all shares were purchased to be immediately cancelled. The 
Directors will seek authority from shareholders at the forthcoming 
AGM for the Company to purchase, in the market, up to a maximum  
of 10% of its own ordinary shares (excluding shares held in treasury) 
either to be cancelled or retained as treasury shares.

Share capital and control
The Company’s issued share capital comprises ordinary shares  
of £0.01 each which are listed on the London Stock Exchange 
(LSE: AUTO.L). The ISIN of the shares is GB00BVYVFW23.

The issued share capital of the Company as at 31 March 2018 and 
7 June 2018 comprises 952,161,444 of £0.01 each. 4,194,989 shares were 
held in treasury at 31 March 2018. Further information regarding the 
Company’s issued share capital and details of the movements in 
issued share capital during the year are provided in note 21 to the 
Group’s financial statements. All the information detailed in note 21 
forms part of this Directors’ report and is incorporated into it  
by reference.

Details of employee share schemes are provided in note 25 to the 
Group financial statements.

Rights attaching to shares
All shares have the same rights (including voting and dividend rights 
and rights on a return of capital) and restrictions as set out in the 
Articles, described below. Except in relation to dividends which have 
been declared and rights on a liquidation of the Company, the 
shareholders have no rights to share in the profits of the Company. 
The Company’s shares are not redeemable. However, following any 
grant of authority from shareholders, the Company may purchase  
or contract to purchase any of the shares on or off market, subject to 
the Companies Act 2006 and the requirements of the Listing Rules.

No shareholder holds shares in the Company which carry special 
rights with regard to control of the Company. There are no shares 
relating to an employee share scheme which have rights with regard 
to control of the Company that are not exercisable directly and solely 
by the employees, other than in the case of the Auto Trader Group 
Share Incentive Plan, where share interests of a participant in such 
scheme can be exercised by the personal representatives of a 
deceased participant in accordance with the Scheme rules.

Voting rights
Each ordinary share entitles the holder to vote at general meetings  
of the Company. A resolution put to the vote of the meeting shall be 
decided on a show of hands unless a poll is demanded. On a show  
of hands, every member who is present in person or by proxy at a 
general meeting of the Company shall have one vote. On a poll, every 
member who is present in person or by proxy shall have one vote for 
every share of which they are a holder. The Articles provide a deadline 
for submission of proxy forms of not less than 48 hours before the 
time appointed for the holding of the meeting or adjourned meeting. 
No member shall be entitled to vote at any general meeting either in 
person or by proxy, in respect of any share held by him, unless all 
amounts presently payable by him in respect of that share have been 
paid. Save as noted, there are no restrictions on voting rights nor any 
agreement that may result in such restrictions.

82

Restrictions on transfer of securities
The Articles do not contain any restrictions on the transfer of ordinary 
shares in the Company other than the usual restrictions applicable 
where any amount is unpaid on a share. Certain restrictions are also 
imposed by laws and regulations (such as insider trading and 
marketing requirements relating to close periods) and requirements 
of the Company’s share dealing code whereby Directors and certain 
employees of the Company require approval to deal in the 
Company’s securities.

Change of control
Save in respect of a provision of the Company’s share schemes which 
may cause options and awards granted to employees under such 
schemes to vest on takeover, there are no agreements between the 
Company and its Directors or employees providing for compensation 
for loss of office or employment (whether through resignation, 
purported redundancy or otherwise) because of a takeover bid.

Significant contracts
The only significant agreements to which the Company is a party  
that take effect, alter or terminate upon a change of control of the 
Company following a takeover bid, and the effect thereof, are the 
Term Loan and Revolving Credit Facility agreements, which contain 
customary prepayment, cancellation and default provisions 
including, if required by a lender, mandatory prepayment of  
all utilisations provided by that lender upon the sale of all or 
substantially all of the business and assets of the Group or a  
change of control.

Interests in voting rights
At the year end the Company had been notified, in accordance  
with Chapter 5 of the Financial Conduct Authority’s Disclosure 
Guidance and Transparency Rules, of the following significant 
interests in the issued ordinary share capital of the Company:

At 31 March 2018

At 7 June 2018

Number of 
ordinary 
shares/ 
voting 
rights 
notified

Percentage 
of voting 
rights over 
ordinary 
shares of 
£0.01 each

Number of 
ordinary 
shares/ 
voting 
rights 
notified

Percentage 
of voting 
rights over 
ordinary 
shares of 
£0.01 each

Shareholder

BlackRock Inc.

100,307,795

10.55% 80,654,003

Baillie Gifford & Co.

n/a

n/a

47,482,549

Kayne Anderson 
Rudnick Investment 
Management LLC

26,770,275

2.82%

49,059,618

8.50%

5.01%

5.18%

CI Investments Inc.

37,805,677

3.93%

27,343,814

2.88%

Transactions with related parties
As described in note 28, during the year, the Group transacted with 
Burns Sheehan Limited, a third party which a Director holds a 
shareholding. This company is deemed to be a related party. Costs 
incurred were in respect of recruitment consultancy services which 
amounted to £35k (2017: £nil). There were no amounts outstanding at 
the year end. All transactions were completed at an arm’s length basis.

Compensation paid to Directors and Key Management is as disclosed  
in note 6 to the Group financial statements.

Research and development
Innovation, specifically in software, is a critical element of 
Auto Trader’s strategy and therefore of the future success of  
the Group. Accordingly, the majority of the Group’s research and 
development expenditure is predominantly related to this area.  
Since 30 September 2013, the Group has changed its approach to 
technology development such that the Group now develops its  
core infrastructure through small-scale, maintenance-like 
incremental improvements, and as a result the amount of capitalised 
development costs has decreased as less expenditure meets  
the requirements of IAS 38 Intangible assets.

Auto Trader Group plc Annual Report and Financial Statements 2018Indemnities and insurance
The Company maintains appropriate insurance to cover Directors’ 
and officers’ liability for itself and its subsidiaries and such insurance 
was in force for the whole of the financial year ending 31 March 2018. 
The Company also indemnifies the Directors under a qualifying 
indemnity for the purposes of section 236 of the Companies Act 
2006: in the case of the Non-Executive Directors in their respective 
letters of appointment and in the case of the Executive Directors in a 
separate deed of indemnity. Such indemnities contain provisions that 
are permitted by the Director Liability provisions of the Companies 
Act and the Company’s Articles.

Environmental
Information on the Group’s greenhouse gas emissions is set out in the 
Corporate social responsibility section on page 47 and forms part of 
this Report by reference.

Political donations
There were no political donations made during the year or the 
previous year.

Post balance sheet events
On 6 June 2018 the Group signed into a new Revolving Credit Facility 
(the ‘New RCF’) to replace the existing Senior Syndicated Term Loan 
and revolving credit facility. The New RCF, which is unsecured, has 
total commitments of £400m and a termination date of June 2023.

External branches
The Group had no active registered external branches during  
the reporting period.

Financial instruments
Details of the financial risk management objectives and policies  
of the Group, including hedging policies and exposure of the entity  
to price risk, credit risk, liquidity risk and cash flow risk, are given in 
note 2 to the consolidated financial statements.

Disclosure of information to auditors
Each of the Directors has confirmed that:

 – so far as the Director is aware, there is no relevant audit information 

of which the Company’s auditors are unaware; and

 – the Director has taken all the steps that he/she ought to have  
taken as a Director to make him/herself aware of any relevant  
audit information and to establish that the Company’s auditor  
is aware of that information.

This confirmation is given and should be interpreted in accordance 
with the provisions of Section 418 of the Companies Act 2006.

Statement of Directors’ responsibilities in respect  
of the Annual Report and Financial Statements
The Directors are responsible for preparing the Annual Report and 
the Group and parent company financial statements in accordance 
with applicable law and regulations.

Company law requires the Directors to prepare Group and parent 
Company financial statements for each financial year. Under that  
law they are required to prepare the Group financial statements in 
accordance with International Financial Reporting Standards as 
adopted by the European Union (‘IFRSs as adopted by the EU’) and 
applicable law, and have elected to prepare the parent company 
financial statements in accordance with UK Accounting Standards, 
including FRS 102 ‘The Financial Reporting Standard Applicable in  
the UK and Republic of Ireland’.

Under company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair view 
of the state of affairs of the Group and parent company and of their 
profit or loss for that period. In preparing each of the Group and 
parent company financial statements, the Directors are required to:

 – select suitable accounting policies and then apply them consistently;

 – make judgements and accounting estimates that are reasonable, 

relevant, reliable and prudent;

 – for the Group financial statements, state whether they have  

been prepared in accordance with IFRSs as adopted by the EU;

 – for the parent company financial statements, state whether 

applicable UK Accounting Standards have been followed, subject 
to any material departures disclosed and explained in the parent 
Company financial statements; 

 – assess the Group and parent company’s ability to continue as a 

going concern, disclosing, as applicable, matters related to going 
concern; and

 – use the going concern basis of accounting unless they either intend 

to liquidate the Group or the parent company or to cease operations, 
or have no realistic alternative but to do so.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the parent company’s 
transactions and disclose with reasonable accuracy at any time the 
financial position of the parent company and enable them to ensure 
that its financial statements comply with the Companies Act 2006. 
They are responsible for such internal control as they determine is 
necessary to enable the preparation of financial statements that are 
free from material misstatement, whether due to fraud or error, and 
have general responsibility for taking such steps as are reasonably 
open to them to safeguard the assets of the Group and to prevent 
and detect fraud and other irregularities.

Under applicable law and regulations, the Directors are also 
responsible for preparing a Strategic Report, Directors’ Report, 
Directors’ Remuneration Report and Corporate Governance 
Statement that complies with that law and those regulations.

The Directors are responsible for the maintenance and integrity of 
the corporate and financial information included on the Company’s 
website. Legislation in the UK governing the preparation and 
dissemination of financial statements may differ from legislation  
in other jurisdictions.

Responsibility statement of the Directors in respect  
of the annual financial report
We confirm, to the best of our knowledge:

 – the financial statements, prepared in accordance with the 

applicable set of accounting standards, give a true and fair view  
of the assets, liabilities, financial position and profit or loss of the 
Company and the undertakings included in the consolidation  
taken as a whole; and

 – the Strategic report includes a fair review of the development  

and performance of the business and the position of the issuer and 
the undertakings included in the consolidation taken as a whole, 
together with a description of the principal risks and uncertainties 
that they face.

We consider that the Annual Report and Accounts, taken as a whole,  
is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Group’s position and 
performance, business model and strategy.

Approval of Annual Report
The Strategic report and the Corporate governance report were 
approved by the Board on 7 June 2018.

Approved by the Board and signed on its behalf.

Claire Baty
Company Secretary 
7 June 2018

83

Strategic report / Governance / Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Independent auditors’ report to the members  
of Auto Trader Group plc only

1.  Our opinion is unmodified

We have audited the financial statements of Auto Trader Group plc 
for the year ended 31 March 2018 which comprise the Group 
Statement of Financial Position and Parent Company Balance Sheet, 
the Group Statement of Comprehensive Income, the Group 
Statement of Cash Flows, the Group and Parent Company’s 
Statements of Changes in Equity, and related notes including the 
accounting policies in note 1.

In our opinion:
 – the financial statements give a true and fair view of the state of the 
Group’s and of the Parent Company’s affairs as at 31 March 2018 and 
of the Group’s profit for the year then ended;

 – the Group financial statements have been properly prepared in 
accordance with International Financial Reporting Standards as 
adopted by the European Union;

 – the Parent Company financial statements have been properly 

prepared in accordance with UK Accounting Standards, including 
FRS 102 The Financial Reporting Standard applicable in the UK and 
Republic of Ireland; and

 – the financial statements have been prepared in accordance with 
the requirements of the Companies Act 2006; and, as regards the 
Group financial statements, Article 4 of the IAS Regulation.

Basis for opinion 
We conducted our audit in accordance with International Standards 
on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities 
are described below. We believe that the audit evidence we have 
obtained is a sufficient and appropriate basis for our opinion. Our 
audit opinion is consistent with our report to the Audit Committee. 

We were appointed as auditor by the shareholders on 22 September 
2016. The period of total uninterrupted engagement is for the two 
financial years ended 31 March 2018. We have fulfilled our ethical 
responsibilities under, and we remain independent of the Group in 
accordance with, UK ethical requirements including the FRC Ethical 
Standard as applied to listed public interest entities. No non-audit 
services prohibited by that standard were provided. 

Overview

Materiality: 
Group financial  
statements as a whole

£8.0m (2017: £8.0m) 
3.8% (2017: 4.1%) of Group profit before tax

Coverage

100% (2017: 100%) of Group profit before tax

Risks of material misstatement 

vs 2017

Recurring risks

Revenue recognition

Recoverability of Parent Company’s 
investment in subsidiary

2.  Key audit matters: our assessment of risks of material misstatement

Key audit matters are those matters that, in our professional judgement, were of most significance in the audit of the financial statements and 
include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by us, including those which had 
the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement team. 
We summarise below the key audit matters (unchanged from 2017), in decreasing order of audit significance, in arriving at our audit opinion 
above, together with our key audit procedures to address those matters and, as required for public interest entities, our results from those 
procedures. These matters were addressed, and our results are based on procedures undertaken, in the context of, and solely for the purpose 
of, our audit of the financial statements as a whole, and in forming our opinion thereon, and consequently are incidental to that opinion, and we 
do not provide a separate opinion on these.

The risk

Our response

Revenue recognition
(£330.1 million;  
2017: £311.4 million)
Refer to page 62 
(Audit Committee Report), 
page 93 (accounting 
policy) and page 102 
(financial disclosures).

Data processing
Revenue primarily consists  
of fees for advertising on  
the Group’s website and 
web-related activities, along 
with retailer website build and 
hosting subscription fees, 
maintenance contracts and 
other subscription fees. Given 
the variety of packages available, 
the ability of retailers to bespoke 
the combination of products 
they receive, and to amend this 
through time, as well as the large 
volume of transactions, there  
is a risk that revenue may be 
misstated due to errors made  
in capturing and processing  
this large variety of data. 

Our procedures included: 
 – Data comparisons: Using computer assisted audit techniques to match sales 

information from the billing system to the accounting records; 

 – Tests of details: Using computer assisted audit techniques to match entire 

population of billings to cash received during the year and trade debtors outstanding 
at the year end. Selecting a sample of trade debtors and assessing their recoverability 
with reference to post year end cash receipts;

 – Expectation vs outcome: For customers with bespoke contracts, obtaining these 

contracts and forming an expectation of the revenue to be recognised in the period, 
comparing this to the actual; 

 – Tests of details: Selecting a sample of transactions recorded within a month before 
and after the period end and assessing whether revenue has been recognised in the 
correct period with reference to supporting invoices and cash receipts;

 – Tests of details: Assessing the appropriateness of accrued income at the year end 

with reference to post year end billings and cash receipts. Assessing the 
appropriateness of deferred income at the year end with reference to the prior year 
and our knowledge of the billing pattern of each revenue stream; 

 – Tests of details: Performing a review of credit notes raised in the year and post year 

end to assess the adequacy of the credit note provision and that revenue is not 
overstated; and

 – Analytic sampling: Obtaining all journals posted to revenue and, using computer 

assisted audit techniques, analysing these to identify those with unusual attributes or 
those with corresponding postings to unexpected accounts. Agreeing any journals 
identified back to relevant supporting documentation.

Our results: 
 – We found the amount of revenue recognised to be acceptable (2017: acceptable).

84

Auto Trader Group plc Annual Report and Financial Statements 2018The risk

Our response

Recoverability of parent 
company’s investment  
in subsidiary 
(£1,212.9 million;  
2017: £1,210.5 million)
Refer to page 62 
(Audit Committee Report), 
page 92 (accounting 
policy) and page 128 
(financial disclosures).

Low risk, high value:
The carrying amount of the 
parent company’s investment  
in subsidiary represents 73% 
(2017: 74%) of the Company’s 
total assets. Its recoverability  
is not at a high risk of significant 
misstatement or subject to 
significant judgement. However, 
due to its materiality in the 
context of the parent company 
financial statements, this is 
considered to be the area that 
had the greatest effect on our 
overall parent company audit. 

Our procedures included: 
 – Comparing valuations: comparing the carrying amount of the investment to the 
market capitalisation of the Group, as all of the Group’s trading operations are 
contained within the subsidiary and its subgroup.

Our results :
 – We found the parent company’s assessment of the recoverability of the investment  

in subsidiary to be acceptable (2017 result: acceptable).

3.  Our application of materiality and an overview of the scope of our audit

Materiality for the Group financial statements as a whole was set at £8.0m (2017: £8.0m), determined with reference to a benchmark  
of Group profit before tax of £210.8m (2017: £193.4m), of which it represents 3.8% (2017: 4.1%).

The materiality of the parent company financial statements as a whole was set at £5.0m (2017: £5.0m), determined with reference  
to a benchmark of parent company net assets, of which it represents 0.4% (2017: 0.4%). 

We reported to the Audit Committee any corrected or uncorrected identified misstatements exceeding £0.4m (2017: £0.4m),  
in addition to other identified misstatements that warranted reporting on qualitative grounds.

Of the Group’s four (2017: four) reporting components, we subjected four (2017: four) to full scope audits for Group purposes, all of which  
were performed by the Group audit team.

The components within the scope of our work accounted for the percentages illustrated below.

Profit before tax
£210.8m (2017: £193.4m)

Materiality
£8.0m

£8.0m
Whole financial
statements materiality

£7.5m
Range of materiality at four 
components  (£0.2m–£7.5m) 

£0.4m
Misstatements reported
to the Audit Committee

Profit before tax
Group materiality

Group revenue
%

100%
100%

Group profit before tax
%

100%
100%

Group total assets
%

100%
100%

Full scope for Group audit purposes 2018

Full scope for Group audit purposes 2017

85

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Independent auditors’ report to the members  
of Auto Trader Group plc only continued

4.  We have nothing to report on going concern 

We are required to report to you if:

Corporate governance disclosures 
We are required to report to you if: 

 – we have anything material to add or draw attention to in relation to 
the Directors’ statement in note 1 to the financial statements on the 
use of the going concern basis of accounting with no material 
uncertainties that may cast significant doubt over the Group and 
Company’s use of that basis for a period of at least 12 months from 
the date of approval of the financial statements; or 

 – if the related statement under the Listing Rules set out on page 50  

is materially inconsistent with our audit knowledge. 

We have nothing to report in these respects. 

 – we have identified material inconsistencies between the 

knowledge we acquired during our financial statements audit and 
the Directors’ statement that they consider that the Annual Report 
and Financial Statements taken as a whole is fair, balanced and 
understandable and provides the information necessary for 
shareholders to assess the Group’s position and performance, 
business model and strategy; or 

 – the section of the Annual Report describing the work of the Audit 

Committee does not appropriately address matters communicated 
by us to the Audit Committee.

5.  We have nothing to report on the other information 
in the Annual Report

The Directors are responsible for the other information presented  
in the Annual Report together with the financial statements.  
Our opinion on the financial statements does not cover the other 
information and, accordingly, we do not express an audit opinion  
or, except as explicitly stated below, any form of assurance 
conclusion thereon. 

Our responsibility is to read the other information and, in doing so, 
consider whether, based on our financial statements audit work, the 
information therein is materially misstated or inconsistent with the 
financial statements or our audit knowledge. Based solely on that 
work we have not identified material misstatements in the other 
information.

Strategic Report and Directors’ Report 
Based solely on our work on the other information: 

 – we have not identified material misstatements in the Strategic 

Report and the Directors’ Report; 

 – in our opinion the information given in those reports for the  

financial year is consistent with the financial statements; and 

We are required to report to you if the Corporate Governance 
Statement does not properly disclose a departure from the 
11 provisions of the UK Corporate Governance Code specified  
by the Listing Rules for our review. 

We have nothing to report in these respects. 

6.  We have nothing to report on the other matters on 
which we are required to report by exception 

Under the Companies Act 2006, we are required to report to you if,  
in our opinion: 

 – adequate accounting records have not been kept by the parent 

company, or returns adequate for our audit have not been received 
from branches not visited by us; or 

 – the parent company financial statements and the part of the 

Directors’ Remuneration Report to be audited are not in agreement 
with the accounting records and returns; or 

 – certain disclosures of Directors’ remuneration specified by law  

are not made; or 

 – we have not received all the information and explanations we 

require for our audit. 

 – in our opinion those reports have been prepared in accordance  

We have nothing to report in these respects. 

with the Companies Act 2006. 

Directors’ Remuneration Report 
In our opinion the part of the Directors’ Remuneration Report  
to be audited has been properly prepared in accordance with  
the Companies Act 2006. 

Disclosures of principal risks and longer-term viability 
Based on the knowledge we acquired during our financial statements 
audit, we have nothing material to add or draw attention to in relation to: 

 – the Directors’ confirmation within the Viability statement page 38 

that they have carried out a robust assessment of the principal risks 
facing the Group, including those that would threaten its business 
model, future performance, solvency and liquidity; 

 – the Principal Risks disclosures describing these risks and explaining 

how they are being managed and mitigated; and 

 – the Directors’ explanation in the Viability statement of how  

they have assessed the prospects of the Group, over what period 
they have done so and why they considered that period to be 
appropriate, and their statement as to whether they have a 
reasonable expectation that the Group will be able to continue  
in operation and meet its liabilities as they fall due over the period  
of their assessment, including any related disclosures drawing 
attention to any necessary qualifications or assumptions. 

Under the Listing Rules we are required to review the viability 
statement. We have nothing to report in this respect. 

86

Auto Trader Group plc Annual Report and Financial Statements 20188.  The purpose of our audit work and to whom we owe 
our responsibilities 

This report is made solely to the Company’s members, as a body,  
in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the 
Company’s members those matters we are required to state to them 
in an auditor’s report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility to 
anyone other than the Company and the Company’s members,  
as a body, for our audit work, for this report, or for the opinions we 
have formed. 

Mick Davies (Senior Statutory Auditor) 
for and on behalf of KPMG LLP, Statutory Auditor  
Chartered Accountants  
1 St Peter’s Square 
Manchester 
M2 3AE

7 June 2018

7.  Respective responsibilities 

Directors’ responsibilities 
As explained more fully in their statement set out on page 83,  
the Directors are responsible for: the preparation of the financial 
statements including being satisfied that they give a true and fair 
view; such internal control as they determine is necessary to enable 
the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error; assessing the Group 
and parent company’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going concern; and using 
the going concern basis of accounting unless they either intend to 
liquidate the Group or the parent company or to cease operations,  
or have no realistic alternative but to do so. 

Auditor’s responsibilities 
Our objectives are to obtain reasonable assurance about whether the 
financial statements as a whole are free from material misstatement, 
whether due to fraud or other irregularities (see below), or error, and to 
issue our opinion in an auditor’s report. Reasonable assurance is a high 
level of assurance, but does not guarantee that an audit conducted in 
accordance with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud, other irregularities 
or error and are considered material if, individually or in aggregate, 
they could reasonably be expected to influence the economic 
decisions of users taken on the basis of the financial statements.

A fuller description of our responsibilities is provided on the FRC’s 
website at frc.org.uk/auditorsresponsibilities

Irregularities – ability to detect
We identified areas of laws and regulations that could reasonably  
be expected to have a material effect on the financial statements 
from our sector experience and through discussion with the Directors 
(as required by auditing standards). 

We had regard to laws and regulations in areas that directly affect the 
financial statements including financial reporting (including related 
company legislation) and taxation legislation. We considered the 
extent of compliance with those laws and regulations as part of our 
procedures on the related financial statement items. 

We communicated identified laws and regulations throughout our 
team and remained alert to any indications of non-compliance 
throughout the audit. 

As with any audit, there remained a higher risk of non-detection of 
non-compliance with relevant laws and regulations (irregularities),  
as these may involve collusion, forgery, intentional omissions, 
misrepresentations, or the override of internal controls.

87

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Consolidated income statement
For the year ended 31 March 2018

Revenue

Administrative expenses

Operating profit

Finance costs

Profit before taxation

Taxation

Profit for the year attributable to equity holders of the parent

Basic earnings per share

From profit for the year (pence per share)

Diluted earnings per share

From profit for the year (pence per share)

Note

3

4

7

8

9

9

2018
£m

330.1

(109.5)

220.6

(9.8)

210.8

(39.5)

171.3

2017
£m

311.4

(108.3)

203.1

(9.7)

193.4

(38.7)

154.7

17.76

15.64

17.70

15.60

As outlined in the basis of preparation on page 93, the current period is for the 365 days ended 31 March 2018 and the comparative period 
is for the 369 days ended 31 March 2017.

88

Auto Trader Group plc Annual Report and Financial Statements 2018Consolidated statement of comprehensive income
For the year ended 31 March 2018

Profit for the year

Items that may be subsequently reclassified to profit or loss

Currency translation differences

Other comprehensive income for the year, net of tax

Total comprehensive income for the year attributable to equity holders of the parent

2018
£m

171.3

0.2

0.2

171.5

2017
£m

154.7

0.5

0.5

155.2

Currency translation differences arise on the consolidation of the Group’s subsidiaries that have a functional currency other than sterling.

As outlined in the basis of preparation on page 93, the current period is for the 365 days ended 31 March 2018 and the comparative period 
is for the 369 days ended 31 March 2017.

89

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Consolidated balance sheet
At 31 March 2018

Assets

Non-current assets

Intangible assets

Property, plant and equipment

Deferred taxation assets

Current assets

Trade and other receivables

Cash and cash equivalents

Total assets

Equity and liabilities

Equity attributable to equity holders of the parent

Share capital

Retained earnings

Capital reorganisation reserve

Own shares held

Capital redemption reserve

Other reserves

Total equity

Liabilities

Non-current liabilities

Borrowings

Deferred taxation liabilities

Retirement benefit obligations

Provisions for other liabilities and charges

Current liabilities

Trade and other payables

Current income tax liabilities

Provisions for other liabilities and charges

Total liabilities

Total equity and liabilities

Note

10

11

19

14

15

21

22

17

19

20 

18

16

18

2018
£m

329.8

6.0

5.1

340.9

55.5

4.3

59.8

2017
£m

320.4

6.7

4.7

331.8

50.7

8.0

58.7

400.7

390.5

9.5

1,041.7

(1,060.8)

(16.9)

0.5

30.6

4.6

9.8

1,015.9

(1,060.8)

(16.9)

0.2

30.4

(21.4)

340.8

0.7

–

1.1

342.6

33.3

19.9

0.3

53.5

396.1

357.8

0.2

–

1.1

359.1

33.3

19.2

0.3

52.8

411.9

400.7

390.5

The financial statements from pages 88 to 123 were approved by the Board of Directors and authorised for issue.

Nathan Coe
Chief Financial Officer and Chief Operating Officer
7 June 2018

Auto Trader Group plc 

Registered number 09439967

90

Auto Trader Group plc Annual Report and Financial Statements 2018Consolidated statement of changes in equity
For the year ended 31 March 2018

Note

Share
capital
£m

10.0

Retained
earnings
£m

Own shares  
held
£m

Capital
reorganisation 
reserve
£m

Capital
redemption
 reserve
£m

970.9

(1.5)

(1,060.8)

Balance at March 2016

Profit for the year

Other comprehensive income:

Currency translation differences

Total comprehensive income, net of tax

Transactions with owners

IFRS 2 – share-based payments

Deferred tax on share-based payments

Repurchase of own shares for treasury

Cancellation of shares

Dividends paid

Transfer of shares from ESOT

Total transactions with owners, 
recognised directly in equity

25

19

22

21

23

22

–

–

–

–

–

–

(0.2)

–

–

154.7

–

154.7

4.0

0.1

–

(87.1)

(26.6)

(0.1)

–

–

–

–

–

(15.5)

–

–

0.1

(0.2)

(109.7)

(15.4)

–

–

–

–

–

–

–

–

–

–

Balance at March 2017

9.8

1,015.9

(16.9)

(1,060.8)

Profit for the year

Other comprehensive income:

Currency translation differences

Total comprehensive income, net of tax

Transactions with owners

IFRS 2 – share-based payments

Deferred tax on share-based payments

Cancellation of shares

Dividends paid

Total transactions with owners, 
recognised directly in equity

25

19

21

23

–

–

–

–

–

(0.3)

–

(0.3)

171.3

–

171.3

3.3

0.1

(96.7)

(52.2)

(145.5)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Balance at March 2018

9.5

1,041.7

(16.9)

(1,060.8)

–

–

–

–

–

–

–

0.2

–

–

0.2

0.2

–

–

–

–

–

0.3

–

0.3

0.5

Other
reserves
£m

29.9

Total
equity
£m

(51.5)

–

154.7

0.5

0.5

–

–

–

–

–

–

–

0.5

155.2

4.0

0.1

(15.5)

(87.1)

(26.6)

–

(125.1)

30.4

(21.4)

–

171.3

0.2

0.2

0.2

171.5

–

–

–

–

–

3.3

0.1

(96.7)

(52.2)

(145.5)

30.6

4.6

91

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Consolidated statement of cash flows
For the year ended 31 March 2018

Cash flows from operating activities

Cash generated from operations

Tax paid

Net cash generated from operating activities

Cash flows from investing activities

Purchases of intangible assets – financial systems

Purchases of intangible assets – other

Purchases of property, plant and equipment 

Net cash outflow on acquisition of subsidiary

Net cash used in investing activities

Cash flows from financing activities

Dividends paid to Company’s shareholders

Repayment of Syndicated Term Loan

Payment of interest on borrowings

Purchase of own shares for cancellation

Purchase of own shares for treasury

Payment of fees on repurchase of own shares

Net cash used in financing activities

Net decrease in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Note

24

26

23

17

15

15

2018
£m

226.1

(39.4)

186.7

(0.3)

(0.3)

(2.3)

(11.9)

(14.8)

(52.2)

(20.0)

(6.7)

(96.2)

–

(0.5)

(175.6)

(3.7)

8.0

4.3

2017
£m

212.9

(34.8)

178.1

(0.7)

(0.5)

(2.5)

–

(3.7)

(26.6)

(40.0)

(7.6)

(86.7)

(15.4)

(0.5)

(176.8)

(2.4)

10.4

8.0

As outlined in the basis of preparation on page 93, the current period is for the 365 days ended 31 March 2018 and the comparative period 
is for the 369 days ended 31 March 2017.

92

Auto Trader Group plc Annual Report and Financial Statements 2018Notes to the consolidated financial statements

General information

Auto Trader Group plc is a public limited company which is listed on the London Stock Exchange and is domiciled and incorporated 
in the United Kingdom under the Companies Act 2006. The address of the registered office is given on the inside back cover.

1. Accounting policies

Basis of preparation
The principal accounting policies applied in the preparation of the consolidated financial statements are set out below. These policies have 
been consistently applied to all the periods presented, unless otherwise stated. The financial information presented is at and for the year  
(365 days) ended 31 March 2018 and for the 369-day period ended 31 March 2017. Due to the publishing heritage of the business, results have 
historically been reported on a 52-week basis, with the accounting period ending on the closest Sunday to 31 March. During the year ended 
31 March 2017, the Board made the decision to change the period end date to be 31 March every year, to better align with our customers’ needs 
and to the products and services we offer. As a consequence of this change, the 2017 financial year was four days longer than the current year. 

The consolidated financial statements have been prepared in accordance with International Financial Reporting Standards (‘IFRS’) as adopted 
by the European Union (‘EU’), IFRS Interpretation Committee (‘IFRS IC’), certain interpretations as adopted by the EU, and the Companies Act 
2006 applicable to companies reporting under IFRS. The consolidated financial statements have been prepared on the going concern basis 
and under the historical cost convention, as modified by the revaluation of certain financial assets and financial liabilities (including derivative 
instruments) at fair value through profit or loss.

Going concern
The Directors, after making enquiries and on the basis of current financial projections and facilities available, believe that the Group has 
adequate financial resources to continue in operation for a period not less than 12 months from the date of this report. For this reason, 
they continue to adopt the going concern basis in preparing the financial statements.

Accounting estimates and judgements
The preparation of financial statements in conformity with IFRS requires the use of certain accounting estimates and assumptions. It also 
requires management to exercise its judgement in the process of applying the Group’s accounting policies. Estimates and judgements are 
continually evaluated and are based on historical experience and other factors, including expectations of future events that are believed 
to be reasonable under the circumstances.

There are no accounting estimates or judgements which are critical to the reporting of results of operations and financial position.

The accounting estimates believed to require the most difficult, subjective or complex judgements are as follows:

 – carrying values of goodwill; and

 – share-based payments.

The Group tests annually whether goodwill has suffered any impairment in accordance with the accounting policy stated. The recoverable 
amounts of cash-generating units have been determined based on value-in-use calculations, which require the use of estimates; see note 10.

Share-based payment arrangements in which the Group receives goods or services as consideration for its own equity instruments are 
accounted for as equity-settled share-based payment transactions. The fair value of services received in return for share options is 
calculated with reference to the fair value of the award on the date of grant. Black-Scholes and Monte Carlo models have been used where 
appropriate to calculate the fair value and the Directors have therefore made estimates with regard to the inputs to that model and the period 
over which the share award is expected to vest (note 25).

93

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 20181. Accounting policies continued 

New accounting standards and IFRS IC interpretations
The Group has adopted the following new and amended IFRSs in the consolidated financial statements with no significant impact  
on its consolidated results or financial position:

 – Amendments to IAS 12 ‘Income Taxes’

 – Amendments to IAS 7 ‘Statement of Cash Flows’

The following standards and interpretations were issued by the IASB but have not been adopted, either because they were not endorsed  
by the EU as at 31 March 2018 or they are not yet mandatory:

 – IFRS 9 ‘Financial Instruments‘ and IFRS 15 ‘Revenue from Contracts with Customers’

The Group is required to adopt IFRS 9 and IFRS 15 from 1 April 2018. The Group has assessed the estimated impact that the initial application  
of IFRS 9 and IFRS 15 will have on its consolidated financial statements and does not expect this to be material. 

 – IFRS 16 ‘Leases’

IFRS 16 replaces IAS 17 ‘Leases’ and is effective for annual periods beginning on or after 1 January 2019. Early adoption is permitted for entities 
that apply IFRS 15 at or before the date of initial application of IFRS 16. The Group intends to early adopt IFRS 16 when IFRS 15 becomes 
mandatory, being 1 April 2018, using the fully retrospective approach.

The Group’s lease commitments will be brought onto the consolidated statement of financial position, as a liability with a corresponding 
asset, both of which are immaterial in relation to the net assets of the Group.

Total costs incurred remain unchanged over the life of the lease but the timing of when those costs are recognised within the consolidated 
income statement will be impacted. Based on analysis of lease commitments held by the Group at 31 March 2018, and using estimated discount 
rates, the net impact on profit is expected to be immaterial to the Group. This does not impact the Group’s cash flows.

 – Amendment to IFRS 2 – Classification and Measurement of Share-Based Payments Transactions (not yet EU endorsed). This standard is not 

anticipated to have a significant impact on the financial statements.

 – Annual improvements to IFRSs 2014–2016 (not yet EU endorsed).

 – IFRIC Interpretation 22 Foreign Currency Transactions and Advance Consideration (not yet EU endorsed).

 – IFRIC 23 Uncertainty over Income Tax Treatments (not yet EU endorsed).

Basis of consolidation
The Group’s consolidated financial statements consolidate the financial statements of Auto Trader Group plc and all of its subsidiary 
undertakings.

Subsidiaries are all entities (including structured entities) over which the Group has control. The Group controls an entity when the Group is 
exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns through its power 
over the entity. Subsidiaries are fully consolidated from the date on which control is transferred to the Group. They are de-consolidated from 
the date that control ceases.

The purchase method of accounting is used to account for the acquisition of subsidiaries by the Group. The cost of an acquisition is 
measured as the fair value of the assets given, equity instruments issued and liabilities incurred or assumed at the date of exchange. 
Costs directly attributable to the acquisition are expensed. Identifiable assets acquired and liabilities and contingent liabilities assumed in 
a business combination are measured initially at their fair values at the acquisition date, irrespective of the extent of any non-controlling 
interest. The excess of the consideration transferred, the amount of any non-controlling interest in the acquiree and the acquisition-date fair 
value of any previous equity interest in the acquiree over the fair value of the identifiable net assets acquired is recorded as goodwill. If the 
total of consideration transferred, non-controlling interest recognised and previously held interest measured is less than the fair value of the 
net assets of the subsidiary acquired in the case of a bargain purchase, the difference is recognised directly in the income statement.

Intercompany transactions and balances between Group companies are eliminated on consolidation.

Associates are all entities over which the Group has significant influence but not control, generally accompanying a shareholding of between 
20% and 50% of the voting rights. Where significant influence is not demonstrated but the shareholding is between 20% and 50% the Group would 
account for its interest as an investment. All investments are initially recognised at cost and the carrying value is reviewed for impairment.

94

Notes to the consolidated financial statements continuedAuto Trader Group plc Annual Report and Financial Statements 2018Segment reporting
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. 
The chief operating decision-maker, who is responsible for allocating resources and assessing performance of the operating segments, 
has been identified as the Operational Leadership Team that makes strategic decisions (note 3).

Revenue recognition
Revenue comprises the fair value of the consideration received or receivable for the sale of goods and services in the ordinary course 
of the Group’s activities. Revenue is stated net of discounts, rebates, refunds and value-added tax.

The Group recognises revenue when the amount of revenue can be reliably measured, it is probable that future economic benefits will flow 
to the entity and when specific criteria have been met for each of the Group’s activities as described below. 

Revenue is recognised as follows:

 – Trade revenue: fees from retailer and home trader customers for advertising on the Group’s websites and web-related activities are 

recognised on a straight-line basis as the service is provided. Retailer website build and hosting subscription fees, maintenance contracts 
and other subscription fees are recognised on a straight-line basis over the period to which they relate. Fees from logistic firms and retailers 
for facilitating the move of vehicles on the Group’s Motor Trade Delivery platform are recognised at the point the vehicle has been delivered. 

 – Consumer services revenue: fees from private sellers for advertising on the Group’s websites are recognised on a straight-line basis as 

the service is provided. Revenues from third-party partners who provide services to consumers relating to their motoring needs, such as 
insurance and loan finance, are recognised as the service is provided to the third-party partner.

 – Manufacturer & Agency revenue: revenue from manufacturers and their advertising agencies for placing display advertising on the Group’s 

websites is recognised on a straight-line basis as the service is provided. 

Dividend distribution
Dividend distribution to the Company’s shareholders is recognised as a liability in the Group’s financial statements in the period in which 
the dividend is approved by the Company’s shareholders in the case of final dividends, or the date at which they are paid in the case of 
interim dividends.

Employee benefits
The Group operates several pension schemes and all except one are defined contribution schemes. Within the UK all pension schemes 
set up prior to 2001 have been closed to new members and only one defined contribution scheme is now open to new employees.

a) Defined contribution scheme
The assets of the defined contribution scheme are held separately from those of the Group in independently administered funds.  
The costs in respect of this scheme are charged to the income statement as incurred.

b) Defined benefit scheme
The Group operates one defined benefit pension scheme that is closed to new members. The asset or liability recognised in the balance sheet 
in respect of the defined benefit scheme is the present value of the defined benefit obligation at the balance sheet date less the fair value of 
the scheme’s assets. The defined benefit obligation is calculated annually by independent actuaries using the projected unit credit method. 
The present value of the defined benefit obligation is determined by discounting the estimated future cash outflows using interest rates  
of high-quality corporate bonds that are denominated in the currency in which the benefits will be paid, and that have terms to maturity 
approximating those of the related pension liability. Remeasurement gains and losses arising from experience adjustments and changes 
in actuarial assumptions are charged or credited to equity in ‘other comprehensive income’ in the period in which they arise. Any scheme 
surplus (to the extent it can be recovered) or deficit is recognised in full on the balance sheet.

c) Share-based payments
Equity-settled awards are valued at grant date, and the difference between the grant date fair value and the consideration paid by the 
employee is charged as an expense in the income statement spread over the vesting period. Fair value of the awards are measured using 
Black-Scholes and Monte Carlo pricing models. The credit side of the entry is recorded in equity. Cash-settled awards are revalued at each 
reporting date with the fair value of the award charged to the profit and loss account over the vesting period and the credit side of the entry 
recognised as a liability.

Exceptional items
Significant non-recurring items of income and expense are disclosed as ‘exceptional items’. Examples of items that may give rise to disclosure 
as exceptional items include costs of major restructuring and reorganisation of the business, corporate refinancing and restructuring costs, 
gains on the early extinguishment of borrowings or impairments of intangible assets, property, plant and equipment, as well as the reversal of 
such writedowns or impairments, material disposals of property, plant and equipment and litigation settlements. A full analysis of exceptional 
items is provided in note 4.

Foreign currency translation
a) Functional and presentation currency
Items included in the financial statements of each of the Group’s entities are measured using the currency of the primary economic environment 
in which the entity operates. The consolidated financial statements are presented in sterling (£), which is the Group’s presentation currency, 
and rounded to the nearest hundred thousand (£0.1m) except when otherwise indicated.

95

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 20181. Accounting policies continued

b) Transactions and balances
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the transactions. 
Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation at the period end exchange rates 
of monetary assets and liabilities denominated in foreign currencies are recognised in the income statement within administrative expenses.

c) Group companies
The results and financial position of all Group entities (none of which has the currency of a hyper-inflationary economy) that have a functional 
currency other than sterling are translated into sterling as follows:

 – assets and liabilities for each balance sheet presented are translated at the closing rate at the date of that balance sheet; and

 – income and expenses for each income statement are translated at average exchange rates.

On the disposal of a foreign operation, the cumulative exchange differences that were recorded in equity are recognised in the income 
statement as part of the gain or loss on sale. Goodwill and fair value adjustments arising on the acquisition of a foreign entity are treated 
as assets and liabilities of the foreign entity and translated at the closing rate.

Intangible assets
a) Goodwill
Goodwill represents the excess cost of an acquisition over the fair value of the Group’s share of the net identifiable assets of the acquired 
subsidiary at the date of acquisition.

Goodwill is tested annually for impairment and is carried at cost less accumulated impairment losses. Impairment losses are charged to 
the income statement and are not reversed. The gain or loss on the disposal of an entity includes the carrying amount of goodwill relating 
to the entity sold.

Goodwill is allocated to cash-generating units for the purpose of impairment testing. The allocation is made to those cash-generating units 
that are expected to benefit from the business combination in which the goodwill arose.

b) Trademarks, trade names, technology, non-compete agreements and customer relationships 
Separately acquired trademarks, trade names, technology and customer relationships are recognised at historical cost. They have a finite 
useful life and are carried at cost less accumulated amortisation. Amortisation is calculated using the straight-line method to allocate the cost 
over their estimated useful lives of between one and 15 years. Trademarks, trade names, technology, non-compete agreements and customer 
relationships acquired in a business combination are recognised at fair value at the acquisition date and subsequently amortised.

c) Software
Acquired computer software is capitalised at cost, including any costs to bring it into use, and is carried at cost less accumulated amortisation. 
Amortisation is calculated using the straight-line method to allocate the cost over the estimated useful life of three to five years.

d) Software and website development costs and financial systems
Development costs that are directly attributable to the design and testing of identifiable and unique software products, websites and systems 
controlled by the Group are recognised as intangible assets when the following criteria are met:

 – it is technically feasible to complete the software product or website so that it will be available for use;

 – management intends to complete the software product or website and use or sell it;

 – there is an ability to use or sell the software product or website;

 – it can be demonstrated how the software product or website will generate probable future economic benefits;

 – adequate technical, financial and other resources to complete the development and to use or sell the software product or website 

are available; and

 – the expenditure attributable to the software product or website during its development can be reliably measured.

Directly attributable costs that are capitalised as part of the software product, website or system include employee and contractor costs.

Other development expenditures that do not meet these criteria, as well as ongoing maintenance and costs associated with routine upgrades 
and enhancements, are recognised as an expense as incurred.

Development costs for software, websites and systems are carried at cost less accumulated amortisation and are amortised over their useful 
lives (not exceeding five years) at the point in which they come into use.

96

Notes to the consolidated financial statements continuedAuto Trader Group plc Annual Report and Financial Statements 2018Property, plant and equipment
All property, plant and equipment is stated at historical cost less accumulated depreciation and impairment losses. Historical cost comprises 
the purchase price of the asset and expenditure directly attributable to the acquisition of the item.

Freehold land is not depreciated. Depreciation on other assets is calculated using the straight-line method to allocate their cost less their 
estimated residual values over the estimated useful lives as follows:

Land, buildings and leasehold improvements:

 – Freehold buildings 

 – Leasehold land and buildings 

 – Leasehold improvements 

 – Plant and equipment 

50 years

life of lease

life of lease

3–10 years

The assets’ residual values and useful lives are reviewed, and adjusted if appropriate, at each balance sheet date. The carrying value of assets 
is reviewed for impairment if events or changes in circumstances suggest that the carrying value may not be recoverable. Assets will be 
written down to their recoverable amount if lower than the carrying value, and any impairment is charged to the income statement.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in the income 
statement within administrative expenses.

Impairment of non-financial assets
Assets that have an indefinite useful life, for example goodwill, are not subject to amortisation and are tested annually for impairment. Assets 
that are subject to amortisation and depreciation are reviewed for impairment whenever events or changes in circumstances indicate that 
the carrying amount may not be recoverable. An impairment loss is recognised for the amount by which the asset’s carrying amount exceeds 
its recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell and value in use. For the purposes of 
assessing impairment, assets are grouped at the lowest levels for which there are separately identifiable cash flows (cash-generating units). 
Non-financial assets other than goodwill that have suffered an impairment are reviewed for possible reversal of the impairment at each 
reporting date.

In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects 
current market assessments of the time value of money and the risks specific to the asset. For an asset that does not generate largely 
independent cash flows, the recoverable amount is determined for the cash-generating unit to which the asset belongs.

Impairment losses recognised in respect of cash-generating units are allocated first to reduce the carrying amount of any goodwill allocated 
to the cash-generating unit (or group of units) and then to reduce the carrying amount of other assets in the unit (or group of units) on a 
pro-rata basis.

Financial assets
The Group classifies its financial assets in the categories of loans and receivables and at fair value through profit or loss. The classification 
depends on the purpose for which the financial assets were acquired. Management determines the classification of its financial assets at 
initial recognition.

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. They 
are included in current assets, except for maturities greater than 12 months after the balance sheet date which are classified as non-current 
assets. The Group’s loans and receivables comprise trade and other receivables and cash and cash equivalents in the balance sheet. Loans 
and receivables are initially recognised at fair value and subsequently carried at amortised cost using the effective interest method.

Financial assets measured at fair value are those held for trading or designated at fair value through profit or loss. Derivatives are categorised 
as held for trading unless they are designated as hedges. Assets in this category are classified as current assets. Financial assets carried at fair 
value through the profit or loss account are initially recognised at fair value, and transaction costs are expensed in the income statement. They 
are subsequently re-measured to fair value and gains or losses arising from changes in the fair value are recognised in the income statement in 
the period in which they arise.

Financial assets and liabilities are offset and the net amount reported in the balance sheet when there is a legally enforceable right to offset 
the recognised amounts and there is an intention to settle on a net basis, or realise the asset and settle the liability simultaneously.

The Group assesses at the end of each reporting period whether there is objective evidence that a financial asset or group of financial assets 
is impaired. A financial asset is impaired only if there is objective evidence of impairment as a result of one or more events that occurred after 
the initial recognition of the asset and that this event has an impact on the estimated future cash flows of the financial asset that can be 
reliably estimated. The amount of the loss is measured as the difference between the asset’s carrying amount and the present value of 
estimated future cash flows discounted at the financial asset’s original effective interest rate. The carrying amount of the asset is reduced 
and the amount of the loss is recognised in the income statement.

If, in a subsequent period, the amount of the impairment loss decreased and the decrease can be related objectively to an event occurring 
after the impairment was recognised, the reversal of the previously recognised impairment loss is credited to the income statement.

97

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 20181. Accounting policies continued

Derivative financial instruments and hedging
The Group does not currently use derivative financial instruments for hedging or for speculative purposes.

Trade receivables
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest method, 
less provision for impairment. A provision for impairment of trade receivables is established when there is objective evidence that the Group 
will not be able to collect all amounts due according to the original terms of the receivables.

Cash and cash equivalents
Cash and cash equivalents include cash in hand, short-term deposits held on call with banks and bank overdrafts. Bank overdrafts are shown 
within borrowings in ‘current liabilities’ on the balance sheet.

Trade payables
Trade and other payables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest method.

Borrowings
Borrowings are recognised initially at fair value, net of transaction costs incurred, and are subsequently carried at amortised cost, with any 
difference between the proceeds (net of transaction costs) and the redemption value being recognised in the income statement over the 
period of the borrowings using the effective interest method.

Finance and issue costs associated with the borrowings are charged to the income statement using the effective interest rate method from 
the date of issue over the estimated life of the borrowings to which the costs relate.

Borrowings are derecognised when the obligation under the liability is discharged, cancelled or expired. Where an existing financial liability is 
replaced by another from the same lender on substantially different terms, or the terms of an existing liability are substantially modified, such 
an exchange or modification is treated as a de-recognition of the original liability and the recognition of a new liability, such that the difference 
in respective carrying amounts together with any costs or fees incurred are recognised in the income statement.

The buyback of bank borrowings represents the discharge of the obligation to repay the debt. The difference between the carrying amount of 
the financial liability extinguished and the consideration paid is recognised as an exceptional gain in the income statement, as it is a significant 
non-recurring item.

Borrowings are classified as current liabilities unless the Group has an unconditional right to defer settlement of the liability for at least 
12 months after the balance sheet date.

Provisions
A provision is recognised when a present legal or constructive obligation exists at the balance sheet date as a result of a past event, it is 
probable that an outflow of resources will be required to settle the obligation and a reliable estimate of that obligation can be made. Where 
there are a number of similar obligations, the likelihood that an outflow will be required in settlement is determined by considering the class 
of obligations as a whole. If the effect is material, provisions are determined by discounting the expected future cash flows at a pre-tax rate 
that reflects current market assessments of the time value of money and, where appropriate, the risks specific to the obligation.

Contingent liabilities are not recognised but are disclosed unless an outflow of resources is remote. Contingent assets are not recognised 
but are disclosed where an inflow of economic benefits is probable.

Leases
Leases in which a significant portion of the risks and rewards of ownership are retained by the lessor are classified as operating leases. 
Payments made under operating leases (net of any incentives received from the lessor) are charged to the income statement on a straight-line 
basis over the period of the lease.

98

Notes to the consolidated financial statements continuedAuto Trader Group plc Annual Report and Financial Statements 2018Taxation
The tax expense for the period comprises current and deferred taxation. Tax is recognised in the income statement, except to the extent 
that it relates to items recognised in ‘other comprehensive income’ or directly in equity. In this case the tax is also recognised in ‘other 
comprehensive income’ or directly in equity, respectively. Management periodically evaluates positions taken in tax returns with respect to 
situations in which applicable tax regulation is subject to interpretation. It establishes provisions where appropriate on the basis of amounts 
expected to be paid to the tax authorities.

Current taxation is provided at amounts expected to be paid (or recovered) calculated using the rates of tax and laws that have been enacted 
or substantively enacted at the balance sheet date in the countries where the Group operates and generates taxable income.

Deferred taxation is provided in full, using the liability method, on temporary differences arising between the tax base of assets and liabilities 
and their carrying amounts in the consolidated financial statements.

Deferred taxation is determined using tax rates and laws that have been enacted or substantively enacted by the balance sheet date and are 
expected to apply when the related deferred tax asset is realised or the deferred tax liability is settled.

Deferred taxation assets are recognised only to the extent that it is probable that future taxable profit will be available against which the 
temporary differences can be utilised.

Deferred taxation is provided on temporary differences arising on investments in subsidiaries except where the timing of the reversal of the 
temporary difference is controlled by the Group and it is probable that the temporary difference will not reverse in the foreseeable future.

Deferred taxation assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 
liabilities and when the deferred taxation assets and liabilities relate to taxes levied by the same taxation authority on either the taxable entity 
or different taxable entities where there is an intention to settle the balance on a net basis.

Share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares are shown in equity as a deduction 
from the proceeds.

Where the Group purchases its own equity share capital, the consideration paid is deducted from equity attributable to the Group’s 
shareholders. Where such shares are subsequently cancelled, the nominal value of the shares repurchased is deducted from share capital 
and transferred to a capital redemption reserve.

Where the Group purchases its own equity share capital to hold in Treasury, the consideration paid for the shares is shown as own shares 
held within equity. 

Shares held by the Employee Share Option Trust
The Employee Share Option Trust (‘ESOT’) provides for the issue of shares to Group employees principally under share option schemes.  
The Group has control of the ESOT and therefore consolidates the ESOT in the Group financial statements. Accordingly, shares in the  
Company held by the ESOT are included in the balance sheet at cost as a deduction from equity.

Share premium and other reserves
The amount subscribed for the ordinary shares in excess of the nominal value of these new shares is recorded in ‘share premium’.  
Costs that directly relate to the issue of ordinary shares are deducted from share premium net of corporation tax.

The capital reorganisation reserve arose on consolidation as a result of the share-for-share exchange on 24 March 2015. It represents the 
difference between the nominal value of shares issued by Auto Trader Group plc in this transaction and the share capital and reserves of 
Auto Trader Holding Limited.

The capital redemption reserve arises from the purchase and subsequent cancellation of the Group’s own equity share capital.

Other reserves comprise the currency translation reserve on the consolidation of entities whose functional currency is other than sterling.

Earnings per share
The Group presents basic and diluted earnings per share (‘EPS’) for its ordinary shares. Basic EPS is calculated by dividing the profit 
attributable to ordinary shareholders by the weighted average number of ordinary shares outstanding during the period. For diluted EPS, 
the weighted average number of ordinary shares is adjusted to assume conversion of all dilutive potential ordinary shares.

99

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 20182. Financial risk management

a) Financial risk factors
In the course of its business the Group is exposed to market risk (including foreign exchange risk and interest rate risk), credit risk, liquidity  
risk and technology risk. The Group’s overall risk management strategy is to minimise potential adverse effects on the financial performance 
and net assets of the Group. These policies are set and reviewed by senior finance management and all significant financing transactions  
are authorised by the Board of Directors.

Market risk
i.  Foreign exchange risk
The Group has no significant foreign exchange risk as 98% of the Group’s revenue and 97% of costs are sterling-denominated. As the amounts 
are not significant, no sensitivity analysis has been presented.

The Group operates in Ireland. Foreign currency-denominated net assets of overseas operations are not hedged as they represent a relatively 
small proportion of the Group’s net assets. The Group operates a dividend policy, ensuring any surplus cash is remitted to the UK and 
translated into sterling, thereby minimising the impact of exchange volatility.

ii.  Interest rate risk
The Group’s interest rate risk arises from long-term borrowings under the Senior Facilities Agreement with floating rates of interest linked 
to LIBOR. The Group monitors interest rates on an ongoing basis but does not currently hedge interest rate risk.

iii.  Credit risk
Credit risk is the risk that financial loss arises from the failure of a customer or counterparty to meet its obligations under a contract. The Group 
has dedicated standards, policies and procedures to control and monitor all such risks. Although the Group is potentially exposed to credit 
loss in the event of non-performance by counterparties, such credit risk is controlled through credit rating reviews of the counterparties and by 
limiting the total amount of exposure to any one party. The Group does not believe it is exposed to any material concentrations of credit risk. 

Trade receivables
Credit risk relating to trade receivables is managed centrally and the credit risk for new customers is analysed before standard payment  
terms and conditions are offered. Policies and procedures exist to ensure that existing customers have an appropriate credit history and a 
significant number of balances are prepaid or collected via direct debit. Sales to private customers are primarily settled using major debit or 
credit cards which reduces the risk in this area. Overall, the Group considers that it is not exposed to a significant amount of either customer 
credit or bad debt risk, due to the diversified and fragmented nature of the customer base.

The cost of bad debts for the year ended 31 March 2018 was 0.6% of revenue (2017: 0.6%).

Cash and cash equivalents
As at 31 March 2018, the Group held cash and cash equivalents of £4.3m (2017: £8.0m). The cash and cash equivalents are held with bank  
and financial institution counterparties, which are rated between P-1 and P-2 based on Moody’s ratings. 

iv.  Liquidity risk
Cash flow forecasting is performed centrally by the Group treasury manager. Rolling forecasts of the Group’s liquidity requirements 
are monitored to ensure it has sufficient cash to meet operational needs. Such forecasting takes into consideration the Group’s debt 
financing plans.

Surplus cash held by operating entities over and above the balance required for working capital management is invested centrally in  
interest-bearing current accounts and money market deposits with appropriate maturities or sufficient liquidity as required by the  
above-mentioned forecasts. 

100

Notes to the consolidated financial statements continuedAuto Trader Group plc Annual Report and Financial Statements 2018The tables below analyse the Group’s financial liabilities and undrawn commitments into relevant maturity groupings based on the remaining 
period at the balance sheet date to contractual maturity date. Derivative financial instruments are included in the analysis if their contractual 
maturities are essential for an understanding of the timing of the cash flows. The amounts disclosed in the table are the contractual 
undiscounted cash flows. As disclosed in note 17 of these consolidated financial statements, the borrowings are currently drawn down under 
a syndicated debt arrangement and repayments can be made at any time without penalty. As such, there is no contractual interest cost. 
Interest paid in the year in relation to borrowings amounted to £6.7m.

At 31 March 2018

Borrowings

Trade and other payables

Undrawn revolving credit and other facilities

Total

At 31 March 2017

Borrowings

Trade and other payables

Undrawn revolving credit and other facilities

Total

Less than
1 year
£m

-

5.1

-

5.1

Less than
1 year
£m

–

7.1

–

7.1

Between
1 and 2
years
£m

343.0

-

-

343.0

Between
1 and 2
years
£m

–

–

–

–

Between
2 and 5
years
£m

-

-

30.0

30.0

Between
2 and 5
years
£m

363.0

–

30.0

393.0

Over
5 years
£m

-

-

-

-

Over
5 years
£m

–

–

–

–

b) Capital risk management
The Group considers capital to be net debt plus total equity. Net debt is defined as borrowings excluding debt issue costs less cash and 
short-term deposits. Total equity is as shown in the consolidated balance sheet.

The calculation of total capital is shown in the table below:

Loans due within one year

Loans and overdrafts greater than one year

Less: Cash and cash equivalents

Total net debt

Total equity

Total capital

2018
£m

-

343.0

(4.3)

338.7

4.6

343.3

2017
£m

–

363.0

(8.0)

355.0

(21.4)

333.6

The objectives for managing capital are to safeguard the Group’s ability to continue as a going concern, in order to provide returns for 
shareholders and benefits for other stakeholders and to maintain an efficient capital structure to optimise the cost of capital. In order to 
maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return capital to shareholders, 
issue new shares or take other steps to increase share capital and reduce or increase debt facilities.

As at 31 March 2018, the Group had borrowings of £343.0m (2017: £363.0m) through its Syndicated Term Loan. Interest was payable on this 
facility at a rate of LIBOR plus a margin of between 1.5% and 3.25% depending on the consolidated leverage ratio of Auto Trader Group plc  
and its subsidiaries, which was calculated and reviewed on a biannual basis. Repayments could be made without penalty. 

On 6 June 2018, the Group signed into a new Revolving Credit Facility (the ‘new RCF’) to replace the existing Syndicated Term Loan and revolving 
credit facility. The new RCF, which is unsecured, has total commitments of £400m and a termination date of June 2023. 

Interest on the new RCF is charged at LIBOR plus a margin of between 1.2% and 2.1% depending on the consolidated leverage of Auto Trader 
Group plc. A commitment fee of 35% of the margin applicable to the new RCF is payable quarterly in arrears on unutilised amounts of the new 
RCF. There is no requirement to settle all, or part, of the debt earlier than the termination date. 

The Group remains in compliance with its banking covenants.

c) Fair value estimation
At 31 March 2018 and 31 March 2017, the Group had no financial instruments held at fair value through profit and loss.

101

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 20183. Segmental information

IFRS 8 ‘Operating segments’ requires the Group to determine its operating segments based on information which is provided internally. Based 
on the internal reporting information and management structures within the Group, it has been determined that there is only one operating 
segment, being the Group, as the information reported includes operating results at a consolidated Group level only. This reflects the nature 
of the business, where the major cost is to support the IT platforms upon which all of the Group’s customers are serviced. These costs are 
borne centrally and are not attributable to any specific customer type or revenue stream. There is also considered to be only one reporting 
segment, which is the Group, the results of which are shown in the consolidated income statement.

Management has determined that there is one operating and reporting segment based on the reports reviewed by the Operational Leadership 
Team (‘OLT’) which is the chief operating decision-maker (‘CODM’). The OLT is made up of the Executive Directors and Key Management and is 
responsible for the strategic decision-making of the Group.

To assist in the analysis of the Group’s revenue-generating trends, the OLT reviews revenue from three customer types as detailed below:

 – Trade: revenue from retailer and home trader customers advertising their vehicles and utilising the Group’s products. Following the acquisition 

of Motor Trade Delivery (‘MTD’) in April 2017, this category also includes revenue from logistics firms who pay to access the MTD website;

 – Consumer services: revenue from private sellers for vehicle advertisements on the Group’s websites. This category also includes revenue 

from third-party partners who provide services to consumers relating to their motoring needs, such as insurance and loan finance; and

 – Manufacturer & Agency: revenue from manufacturers and their advertising agencies for placing display advertising on the Group’s websites.

The reporting information provided to the OLT, which presents revenue by customer type, has been voluntarily disclosed below:

Revenue

Trade

Consumer services

Manufacturer & Agency

Total revenue

2018
£m

281.2

29.8

19.1

330.1

2017
£m

262.1

31.8

17.5

311.4

The revenue from external parties reported to the OLT is measured in a manner consistent with that in the income statement.

Operating profit
As disclosed in the 2017 Annual Report and Financial Statements, from this financial year, the business now reports against the statutory 
measure of Operating profit as opposed to the non-GAAP measure of Underlying operating profit. A reconciliation of prior year comparatives 
has been shown for completeness.

Operating profit

– Share-based payments and associated NI

– Exceptional items

Underlying operating profit

A reconciliation of the total segment Operating profit to the Profit before tax is provided as follows:

Total segment Operating profit

Finance costs – net

Profit before tax

2018
£m

220.6

3.7

–

224.3

2018
£m

220.6

(9.8)

210.8

2017
£m

203.1

4.5

(0.4)

207.2

2017
£m

203.1

(9.7)

193.4

The OLT reviews the balance sheet information for the one operating segment. The segment’s assets and liabilities are presented in a manner 
consistent with that of these consolidated financial statements.

102

Notes to the consolidated financial statements continuedAuto Trader Group plc Annual Report and Financial Statements 2018The Group is domiciled in the UK and the following table details external sales by location of customers and non-current assets  
(excluding deferred tax) by geographic area:

Revenue:

UK

Ireland

Total revenue

Non-current assets:

UK

Ireland

Total non-current assets (excluding deferred tax)

2018
£m

324.9

5.2

330.1

329.8

6.0

335.8

2017
£m

306.1

5.3

311.4

321.0

6.1

327.1

Due to the large number of customers the Group serves, there are no individual customers whose revenue is greater than 10% of the Group’s 
total revenue in all periods presented in these financial statements.

4. Operating profit

Operating profit is stated after charging:

Staff costs

Contractor costs

Depreciation of property, plant and equipment

Amortisation of intangible assets

Operating leases

Exceptional items:

Restructuring of Group operations

Total exceptional items

Note

5

11

10

2018
£m

54.5

0.4

3.0

4.1

2.7

2018
£m

-

-

2017
£m

53.6

0.4

3.2

4.8

2.7

2017
£m

(0.4)

(0.4)

Exceptional income for the year ended 31 March 2017 relates to the reversal of provisions previously made for restructuring costs that are  
no longer required.

Services provided by the Company’s auditors
During the year, the Group (including overseas subsidiaries) obtained the following services from the operating company’s auditors:

Fees payable for the audit of the Company and consolidated financial statements

Fees payable for other services:

– the audit of the subsidiary undertakings pursuant to legislation

Total

2018
£m

0.1

0.1

0.2

2017
£m

0.1

0.1

0.2

103

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 20185. Employees and Directors

Wages and salaries

Social security costs

Other pension costs (note 20)

Share-based payments and associated NI (note 25)

Total

2018
£m

44.1

4.8

1.9

50.8

3.7

54.5

2017
£m

42.5

4.7

1.9

49.1

4.5

53.6

The average monthly number of employees (including Executive Directors but excluding third-party contractors) employed by the Group 
was as follows:

Customer operations

Product and technology

Display

Corporate

Total

6. Directors and Key Management remuneration

The remuneration of Directors was as follows:

Aggregate Directors’ emoluments

Share-based payments charge

Total

2018
Number

2017
Number

331

312

49

130

822

2018
£m

1.6

1.5

3.1

339

311

46

124

820

2017
£m

1.5

1.3

2.8

During the year ended 31 March 2018, three Directors (2017: two Directors) were members of the Group’s defined pension contribution scheme.

The remuneration of the highest paid Director was as follows:

Aggregate emoluments

Share-based payments charge

Total

2018
£m

0.7

1.0

1.7

2017
£m

0.7

0.9

1.6

During the year to 31 March 2018, Trevor Mather, Sean Glithero and Nathan Coe (2017: Trevor Mather and Sean Glithero) received remuneration  
in respect of their services as Directors of the Company and subsidiary undertakings. Ed Williams (2017: Ed Williams) received remuneration in 
respect of his services as a Director of the Company.

Refer to the Directors’ remuneration report on pages 74 to 80 for further detail.

Key Management compensation
During the year to 31 March 2018, Key Management comprised the members of the OLT (2017: OLT). The remuneration of all Key Management 
(including Directors) was as follows:

Short-term employee benefits

Share-based payments

Termination benefits

Pension contributions

Total

104

2018
£m

4.9

2.6

0.1

0.2

7.8

2017
£m

5.0

2.6

–

0.2

7.8

Notes to the consolidated financial statements continuedAuto Trader Group plc Annual Report and Financial Statements 20187. Finance costs

Finance costs

On bank loans and overdrafts

Amortisation of debt issue costs

Total

2018
£m

6.8

3.0

9.8

Debt issue costs incurred on the original Senior Facilities Agreement were accelerated in the year with an additional £1.1m recognised  
in the consolidated income statement (2017: additional charge of £nil).

8. Taxation

Current taxation

UK corporation taxation

Foreign taxation

Adjustments in respect of prior years

Total current taxation

Deferred taxation

Origination and reversal of temporary differences

Adjustments in respect of prior years

Total deferred taxation

Total taxation charge

2018
£m

40.7

0.2

(0.9)

40.0

(0.3)

(0.2)

(0.5)

39.5

The taxation charge for the year is lower than (2017: the same as) the effective rate of corporation tax in the UK of 19% (2017: 20%).  
The differences are explained below:

Profit before taxation

Tax on profit on ordinary activities at the standard UK corporation tax rate of 19% (2017: 20%)

Expenses not deductible for taxation purposes

Adjustments in respect of foreign tax rates

Adjustments in respect of prior years

Total taxation charge

2018
£m

210.8

40.1

0.6

(0.1)

(1.1)

39.5

2017
£m

7.5

2.2

9.7

2017
£m

39.3

0.2

(0.4)

39.1

(0.3)

(0.1)

(0.4)

38.7

2017
£m

193.4

38.7

0.6

(0.1)

(0.5)

38.7

Taxation on items taken directly to equity was a credit of £0.1m (2017: £0.1m) relating to deferred tax on share-based payments.

The tax charge for the year is based on the standard rate of UK corporation tax for the period of 19% (2017: 20%). Deferred income taxes have 
been measured at the tax rate expected to be applicable at the date the deferred income tax assets and liabilities are realised. Management 
has performed an assessment, for all material deferred income tax assets and liabilities, to determine the period over which the deferred 
income tax assets and liabilities are forecast to be realised, which has resulted in an average deferred income tax rate of 17% being used to 
measure all deferred tax balances as at 31 March 2018 (2017: 17%). 

105

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 20189. Earnings per share

Basic earnings per share is calculated using the weighted average number of ordinary shares in issue during the year, excluding those held  
by the Employee Share Option Trust (‘ESOT’), based on the profit for the year attributable to shareholders.

Year ended 31 March 2018

Basic EPS

Diluted EPS

Year ended 31 March 2017

Basic EPS

Diluted EPS

Weighted average 
number of ordinary 
shares

Total
earnings
£m

Pence
per share

964,516,212

967,912,689

989,278,991

991,812,212

171.3

171.3

154.7

154.7

17.76

17.70

15.64

15.60

The number of shares in issue at the start of the year is reconciled to the basic and diluted weighted average number of shares below:

Year ended 31 March 2018

Issued ordinary shares at 31 March 2017

Weighted effect of ordinary shares purchased for cancellation

Weighted effect of ordinary shares held in treasury

Weighted effect of shares held by the ESOT

Weighted average number of shares for basic EPS

Dilutive impact of share options outstanding

Weighted average number of shares for diluted EPS

Weighted average
number of shares

978,971,146

(9,314,068)

(4,199,275)

(941,591)

964,516,212

3,396,477

967,912,689

For diluted earnings per share, the weighted average number of ordinary shares in issue is adjusted to assume conversion of all potentially 
dilutive ordinary shares. The Group has potentially dilutive ordinary shares arising from share options granted to employees. Options are 
dilutive under the Sharesave scheme where the exercise price together with the future IFRS 2 charge is less than the average market price of 
the ordinary shares during the year. Options under the Performance Share Plan, the Deferred Annual Bonus Plan and the Share Incentive Plan 
are contingently issuable shares and are therefore only included within the calculation of diluted EPS if the performance conditions, as set out 
in the Board report on remuneration on pages 74 to 80, are satisfied. 

The average market value of the Group’s shares for the purposes of calculating the dilutive effect of share-based incentives was based on 
quoted market prices for the period during which the share-based incentives were outstanding.

106

Notes to the consolidated financial statements continuedAuto Trader Group plc Annual Report and Financial Statements 201810. Intangible assets

Cost

At 31 March 2016

Additions

Exchange differences

At 31 March 2017

Acquired through a business combination

Additions

Exchange differences

At 31 March 2018

Accumulated amortisation 
and impairments

At 31 March 2016

Amortisation charge

At 31 March 2017

Amortisation charge

At 31 March 2018

Net book value at 31 March 2018

Net book value at 31 March 2017

Net book value at 31 March 2016

Software and 
website 
development costs
£m

Goodwill
£m

Financial 
systems
£m

Other
£m

433.6

–

0.5

434.1

8.5

–

0.2

442.8

120.8

–

120.8

–

120.8

322.0

313.3

312.8

54.0

0.5

0.1

54.6

0.4

0.3

–

55.3

52.3

1.5

53.8

0.6

54.4

0.9

0.8

1.7

11.6

0.7

–

12.3

–

0.3

–

12.6

4.2

2.3

6.5

2.4

8.9

3.7

5.8

7.4

13.3

–

–

13.3

3.8

–

–

17.1

11.8

1.0

12.8

1.1

13.9

3.2

0.5

1.5

Total
£m

512.5

1.2

0.6

514.3

12.7

0.6

0.2

527.8

189.1

4.8

193.9

4.1

198.0

329.8

320.4

323.4

Other intangibles include customer relationships, technology, trade names, trademarks and non-compete agreements.

Intangible assets which have a finite useful life are carried at cost less accumulated amortisation. Amortisation of these intangible assets is 
calculated using the straight-line method to allocate the cost of the assets over their estimated useful lives (three to 15 years). The longest 
estimated useful life remaining at 31 March 2018 is five years. 

For the year to 31 March 2018, the amortisation charge of £4.1m (2017: £4.8m) has been charged to administrative expenses in the  
income statement.

At 31 March 2018, £0.1m (2017: £0.1m) of software and website development costs represented assets under construction. Amortisation 
of these assets will commence when they are brought into use. 

In accordance with International Financial Reporting Standards, goodwill is not amortised, but instead is tested annually for impairment, or more 
frequently if there are indicators of impairment. Goodwill is carried at cost less accumulated impairment losses.

Impairment test for goodwill
Goodwill is allocated to the appropriate cash-generating unit (‘CGU’) based on the smallest identifiable group of assets that generates cash 
inflows independently in relation to the specific goodwill. The recoverable amount of the CGU is determined from value-in-use calculations 
that use cash flow projections from the latest three-year plan. The carrying value of CGUs is the sum of goodwill, property, plant and 
equipment and intangibles and is as follows:

Digital

Webzone

Total

2018
£m

330.2

6.1

336.3

2017
£m

307.6

5.7

313.3

Income and costs within the budget are derived on a detailed ‘bottom up’ basis – all income streams and cost lines are considered and 
appropriate growth, or decline, rates are assumed. Income and cost growth forecasts are risk adjusted to reflect specific risks facing each 
CGU and take into account the markets in which they operate. Key assumptions include revenue growth rates, associated levels of marketing 
support and directly associated overheads. Cash flows beyond the budgeted period are extrapolated using the estimated growth rate stated 
below into perpetuity. The growth rate does not exceed the long-term average growth rate for the markets in which the CGUs operate. Other 
than as included in the financial budgets, it is assumed that there are no material adverse changes in legislation that would affect the forecast 
cash flows. 

107

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 201810. Intangible assets continued

The pre-tax discount rate used within the recoverable amount calculations was 8.0% (2017: 8.0%) and is based upon the weighted average cost 
of capital reflecting specific principal risks and uncertainties. The discount rate takes into account the risk-free rate of return, the market risk 
premium and beta factor reflecting the average beta for the Group and comparator companies which are used in deriving the cost of equity. 

The same discount rate has been applied to both CGUs as the principal risks and uncertainties associated with the Group, as highlighted on 
pages 34 to 37, would also impact each CGU in a similar manner. The Board acknowledges that there are additional factors that could impact 
the risk profile of each CGU, which have been considered by way of sensitivity analysis performed as part of the annual impairment tests. 
Significant headroom exists in both CGUs. The level of headroom may change if different growth rate assumptions or a different pre-tax 
discount rate were used in the cash flow projections, however there are no likely changes to these assumptions that would result in any 
impairment recorded in each of the years presented in these financial statements. 

11. Property, plant and equipment

Cost

At 31 March 2016

Additions

At 31 March 2017

Additions

Disposals

At 31 March 2018

Accumulated depreciation

At 31 March 2016

Charge for the year

At 31 March 2017

Charge for the year

Disposals

At 31 March 2018

Net book value at 31 March 2018

Net book value at 31 March 2017

Net book value at 31 March 2016

Land, buildings and 
leasehold 
improvements
£m

Office
equipment
£m

3.9

–

3.9

–

–

3.9

1.1

0.3

1.4

0.3

–

1.7

2.2

2.5

2.8

17.9

2.5

20.4

2.3

(6.0)

16.7

13.3

2.9

16.2

2.7

(6.0)

12.9

3.8

4.2

4.6

Total
£m

21.8

2.5

24.3

2.3

(6.0)

20.6

14.4

3.2

17.6

3.0

(6.0)

14.6

6.0

6.7

7.4

The depreciation expense of £3.0m for the year to 31 March 2018 (2017: £3.2m) has been recorded in administrative expenses.

During the year, £6.0m (2017: £nil) worth of office equipment with £nil net book values were disposed of. 

108

Notes to the consolidated financial statements continuedAuto Trader Group plc Annual Report and Financial Statements 201812. Investments

Shares in other undertakings

Cost

At 31 March 2018 and 31 March 2017

Provision for impairment

At 31 March 2018 and 31 March 2017

Net book value at 31 March 2018

Net book value at 31 March 2017

£m

3.2

3.2

–

–

At the balance sheet date, the Group holds a 16.0% (2017: 19.4%) interest in the preferred share capital of IAUTOS Company Limited. IAUTOS 
Company Limited is an intermediate holding company through which trading companies incorporated in the People’s Republic of China are 
held. It is not considered an associate as the Group does not have significant influence over this entity. This investment was fully impaired 
in the year to 31 March 2014 as the Chinese trading companies are loss-making with forecast future cash outflows.

Subsidiary undertakings
At 31 March 2018 the Group’s related undertakings were:

Subsidiary undertakings

Country of registration or 
incorporation

Principal activity

Class of shares 
held

Auto Trader Holding Limited 1

England and Wales

Financing company

Auto Trader Limited 1

Trader Licensing Limited 1

Webzone Limited 2

England and Wales

Online marketplace

England and Wales

Dormant company

Republic of Ireland

Online marketplace

Motor Trade Delivery Limited 1

England and Wales

Online marketplace

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Percentage 
owned by the 
parent

Percentage 
owned by the 
Group

100%

–

–

–

–

100%

100%

100%

100%

100%

1  Registered office address for UK companies is shown on page 131.
2  Registered office address for the Republic of Ireland companies is Paramount Court, Corrig Road, Sandyford Industrial Estate, Dublin 18, D18 R9C7.

A guarantee exists in respect of the wholly owned subsidiary that is incorporated in the Republic of Ireland and consolidated within these 
financial statements. They have availed themselves of an exemption from filing their individual financial statements in accordance with 
Section 357 of the Companies (Amendment) Act, 2014, Ireland.

109

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 201813. Financial instruments by category

The accounting policies for financial instruments have been applied to the loans and receivables and financial liabilities as detailed 
in the table below:

31 March 2018

Financial assets as per balance sheet:

Trade and other receivables

Cash and cash equivalents

Total

31 March 2018

Financial liabilities as per balance sheet:

Borrowings

Trade and other payables

Total

31 March 2017

Financial assets as per balance sheet:

Trade and other receivables

Cash and cash equivalents

Total

31 March 2017

Financial liabilities as per balance sheet:

Borrowings

Trade and other payables

Total

Loans and  
receivables
£m

Non-financial
assets
£m

25.5

4.3

29.8

30.0

–

30.0

Financial liabilities 
measured at 
amortised cost
£m

Non-financial 
liabilities
£m

(340.8)

(5.1)

(345.9)

–

(28.2)

(28.2)

Loans and
receivables
£m

Non-financial
assets
£m

21.4

8.0

29.4

29.3

–

29.3

Financial liabilities 
measured at
amortised cost
£m

Non-financial
liabilities
£m

(357.8)

(7.1)

(364.9)

–

(26.2)

(26.2)

Total
£m

55.5

4.3

59.8

Total
£m

(340.8)

(33.3)

(374.1)

Total
£m

50.7

8.0

58.7

Total
£m

(357.8)

(33.3)

(391.1)

Non-financial assets include prepayments and accrued income. Non-financial liabilities include other taxes and social security, accruals and 
deferred income.

The carrying amounts of financial assets and liabilities approximate their fair values.

110

Notes to the consolidated financial statements continuedAuto Trader Group plc Annual Report and Financial Statements 201814. Trade and other receivables

Trade receivables

Less: provision for impairment of trade receivables

Trade receivables – net

Accrued income

Prepayments

Other receivables

Total

The ageing analysis of trade receivables is as follows:

Fully performing

Past due but not impaired:

Up to three months

Impaired

Total

2018
£m

28.8

(3.4)

25.4

26.7

3.3

0.1

55.5

2018
£m

21.5

3.3

4.0

28.8

2017
£m

24.4

(3.1)

21.3

26.1

3.2

0.1

50.7

2017
£m

17.8

2.8

3.8

24.4

Trade receivables which are less than three months past due are not considered impaired unless specific information indicates otherwise. 
Trade receivables greater than three months past due are considered for recoverability, and where appropriate, a provision against bad debt 
is recognised. 

It was assessed that a portion of the impaired receivables is expected to be recovered. 

Movements on the provision for impairment of trade receivables are as follows:

At beginning of year

Provision for receivables impairment

Receivables written off during the year as uncollectible

Total

2018
£m

3.1

2.0

(1.7)

3.4

2017
£m

3.2

1.7

(1.8)

3.1

The creation and release of the provision for impaired trade receivables is included in administrative expenses in the income statement.  
The other classes within ‘trade and other receivables’ do not contain impaired assets.

The maximum exposure to credit risk at the reporting date is the carrying value of each class of receivable included within ‘trade and other 
receivables’. The Group does not hold any collateral as security. Due to the large number of customers the Group services, the credit quality 
of trade receivables is not deemed a significant risk.

The carrying amount of the Group’s trade receivables is denominated in the following currencies:

Sterling

Euro

Total

At 31 March 2018 and 31 March 2017 all other financial receivables are primarily denominated in sterling.

2018
£m

28.0

0.8

28.8

2017
£m

23.6

0.8

24.4

111

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 201815. Cash and cash equivalents

Cash at bank and in hand is denominated in the following currencies:

Sterling

Euro

Cash at bank and in hand

16. Trade and other payables

Trade payables

Accruals

Other taxes and social security

Deferred income

Other payables

Accrued interest payable

Total

17. Borrowings

Non-current

Syndicated Term Loan gross of unamortised debt issue costs

Unamortised debt issue costs

Total

The Syndicated Term Loan is repayable as follows:

One to two years

Two to five years

Total

The carrying amounts of borrowings approximate their fair values.

A reconciliation of changes in borrowings arising from financing activities is as follows:

2018
£m

4.1

0.2

4.3

2018
£m

3.7

14.6

11.8

1.8

0.9

0.5

33.3

2018
£m

343.0

(2.2)

340.8

2018
£m

343.0

-

343.0

2017
£m

7.4

0.6

8.0

2017
£m

6.1

14.3

10.0

1.9

0.5

0.5

33.3

2017
£m

363.0

(5.2)

357.8

2017
£m

-

363.0

363.0

Total borrowings

At
 1 April 2017
£m

Cash 
movement
£m

Non-cash
movement
£m

At  
31 March 2018
£m

357.8

(20.0)

3.0

340.8

During the year to 31 March 2018 the Group repaid £20.0m of the Syndicated Term Loan (2017: £40.0m).

112

Notes to the consolidated financial statements continuedAuto Trader Group plc Annual Report and Financial Statements 2018Senior Facilities Agreement (including the Syndicated Term Loan)
On 24 March 2015, the Company and a subsidiary undertaking, Auto Trader Holding Limited, entered into a £550.0m Senior Facilities 
Agreement. The associated debt transaction costs were £9.4m. The first utilisation was made on 24 March 2015 when £550.0m was drawn.

Interest on the Syndicated Term Loan was charged at LIBOR plus a margin of between 1.5% and 3.25% depending on the consolidated leverage 
ratio of the Group. There was no requirement to settle all or part of the debt earlier than the termination date in March 2020.

Under the Senior Facilities Agreement, the lenders also made available to the Company and Auto Trader Holding Limited a £30.0m revolving 
credit facility (the ‘RCF’). The RCF was undrawn at 31 March 2018 (2017: undrawn). Cash drawings under the RCF would incur interest at LIBOR 
plus a margin of between 1.25% and 3.0% depending on the consolidated leverage of the Group (31 March 2017: 1.25% and 3.0%). A commitment 
fee of 35% of the margin applicable to the RCF from time to time was payable quarterly in arrears on the unutilised amounts of the RCF.

On 6 June 2018, the Group signed into a new Revolving Credit Facility (the ‘new RCF’) to replace the existing Syndicated Term Loan and  
revolving credit facility. The new RCF, which is unsecured, has total commitments of £400m and a termination date of June 2023. 

Interest on the new RCF is charged at LIBOR plus a margin of between 1.2% and 2.1% depending on the consolidated leverage of 
Auto Trader Group plc. A commitment fee of 35% of the margin applicable to the new RCF is payable quarterly in arrears on unutilised  
amounts of the new RCF. There is no requirement to settle all, or part, of the debt earlier than the termination date.

The exposure of the Group’s borrowings (excluding debt issue costs) to LIBOR rate changes and the contractual repricing dates at the  
balance sheet date are as follows:

One month or less

Total

18. Provisions for other liabilities and charges

At 31 March 2017

Charged to the income statement

Utilised in the year

At 31 March 2018

Current

Non-current

Total

2018
£m

343.0

343.0

Onerous lease and 
dilapidations provision
£m

Holiday pay 
provision
£m

1.1

0.1

(0.1)

1.1

0.3

0.3

(0.3)

0.3

2018
£m

0.3

1.1

1.4

2017
£m

363.0

363.0

Total
£m

1.4

0.4

(0.4)

1.4

2017
£m

0.3

1.1

1.4

The onerous lease provision was provided for future payments under property leases in respect of unoccupied properties no longer suitable 
for the Group’s use. This has been fully utilised in the current year.

Dilapidations have been provided for all UK and Ireland properties based on the estimate of costs upon exit of the leases, which expire 
between April 2025 and February 2029.

The holiday pay provision relates to liabilities for holiday pay in relation to the UK and Ireland operations for leave days accrued and not yet 
taken at the end of the financial year, and is expected to be fully utilised in the year to 31 March 2019.

113

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 201819. Deferred taxation

The movement in deferred taxation assets and liabilities during the year, without taking into consideration the offsetting of balances within 
the same tax jurisdiction, is as follows:

Deferred taxation assets

At 31 March 2016

Credited/(charged) to the income statement

Credited directly to equity

At 31 March 2017

Credited to the income statement

Credited directly to equity

At 31 March 2018

Deferred taxation liabilities

At 31 March 2016

Credited to the income statement

At 31 March 2017

Acquired in business combination

Credited to the income statement

At 31 March 2018

Share-based 
payments
£m

Accelerated 
capital 
allowances
£m

Other 
 temporary 
differences
£m

0.4

0.4

0.1

0.9

0.2

0.1

1.2

3.9

(0.1)

–

3.8

0.1

–

3.9

–

–

–

–

–

–

–

Share-based
payments
£m

Accelerated
capital 
allowances 
£m

Other 
temporary 
differences
£m

–

–

–

–

–

–

–

–

–

–

–

–

0.3

(0.1)

0.2

0.7

(0.2)

0.7

Total
£m

4.3

0.3

0.1

4.7

0.3

0.1

5.1

Total
£m

0.3

(0.1)

0.2

0.7

(0.2)

0.7

The Group has estimated that £0.8m (2017: £nil) of the Group’s net deferred income tax asset will be realised in the next 12 months.  
This is management’s current best estimate and may not reflect the actual outcome in the next 12 months.

20. Retirement benefit obligations

Across the UK and Ireland the Group operates several pension schemes. All except one are defined contribution schemes. Within the UK, 
all pension schemes set up prior to 2001 have been closed to new members and only one defined contribution scheme is now open to 
new employees.

In the year to 31 March 2018 the pension contributions to the Group defined contribution scheme amounted to £1.9m (2017: £1.9m). At 31 March 
2018, there were £0.3m (31 March 2017: £0.3m) of pension contributions outstanding relating to the Group’s defined contribution scheme.

The defined benefit pension scheme provides benefits based on final pensionable pay and this scheme was closed to new joiners with effect 
from May 2002. New employees after that date have been offered membership of the Group’s defined contribution scheme.

The most recent actuarial valuation of the defined benefit obligations was performed as at 31 March 2018 by a qualified independent actuary.

The amounts recognised in the balance sheet are determined as follows:

Present value of funded obligations

Fair value of plan assets

Effect of surplus cap

Net liability recognised in the balance sheet

2018
£m

19.7

(21.0)

1.3

–

2017
£m

21.0

(21.4)

0.4

–

The surplus of £1.3m (2017: £0.4m) has not been recognised as an asset as it is not deemed to be recoverable by the Group.

114

Notes to the consolidated financial statements continuedAuto Trader Group plc Annual Report and Financial Statements 2018The net retirement benefit income before taxation recognised in the income statement in respect of the defined benefit schemes 
is summarised as follows:

Interest income on net defined benefit obligation

Administration expenses paid by the scheme

Net retirement benefit income before taxation

The amounts recognised in the statement of other comprehensive income are as follows:

Remeasurement gains/(losses) recognised in the year (before tax)

Effect of surplus cap

Total

The movement in the defined benefit obligations over the year is as follows:

At 31 March 2016

Interest expense/(income)

Remeasurements:

Loss from changes in financial assumptions

Gains arising from experience

Return on plan assets, excluding amounts included in interest income

Benefits paid

Effect of surplus cap

At 31 March 2017

Interest expense/(income)

Remeasurements:

Gain from changes in financial assumptions

Loss arising from experience

Other:

Contributions paid by the employer

Benefits paid

Effect of surplus cap

At 31 March 2018

2018
£m

–

–

–

2018
£m

0.9

(0.9)

–

Present value 
of obligation
£m

Fair value 
of plan assets
£m

17.5

0.6

3.9

(0.2)

–

(0.8)

–

21.0

0.5

(0.9)

0.1

–

(1.0)

–

19.7

(17.5)

(0.6)

–

–

(3.2)

0.8

(0.5)

(21.0)

(0.5)

–

–

(0.1)

1.0

0.9

(19.7)

The Company has agreed to contribute £70,000 per annum to the scheme with effect from 1 October 2016 for a period of three years. 
During the year to 31 March 2018, the Group contributed £70,000 to the scheme (2017: £29,165).

As at 31 March 2018, approximately 65% of the liabilities (2017: 65%) are attributable to former employees who have yet to reach retirement 
and 35% to current pensioners (2017: 35%).

2017
£m

–

–

–

2017
£m

(0.5)

0.5

–

Total
£m

–

–

3.9

(0.2)

(3.2)

–

(0.5)

–

–

(0.9)

0.1

(0.1)

–

0.9

–

115

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 201820. Retirement benefit obligations continued

The significant actuarial assumptions were as follows:

Discount rate

Pension growth rate

Inflation rate (‘RPI’)

2018
%

2.60

2.25

3.35

2017
%

2.60

2.35

3.45

Sensitivity to key assumptions has not been disclosed as any reasonable possible changes would not result in a significant change to the 
amounts recorded in the financial statements.

The Group has assumed that mortality will be in line with nationally published mortality table S2NA with CMI 2017 projections related to 
members’ years of birth with long-term rate of improvement of 1.5% per annum. These tables translate into an average life expectancy for 
a pensioner retiring at age 65 as follows:

Member aged 65 (current life expectancy)

Member aged 45 (life expectancy at age 65)

Plan assets are comprised as follows: 

Equities

Corporate bonds

Real estate

Total

All plan assets have a quoted market price. 

2018

Men
Years

87

89

2018

£m

11.4

8.5

1.1

21.0

Women
Years

89

91

%

54.3

40.5

5.2

100.0

2017

Men
Years

88

90

2017

£m

12.0

8.3

1.1

21.4

Women
Years

90

92

%

56.1

38.8

5.1

100.0

This defined benefit pension scheme exposes the Group to a number of risks, the most significant of which are:

Asset volatility
The scheme liabilities are calculated using a discount rate set with reference to corporate bond yields; if assets underperform this yield,  
this will create a deficit. The scheme holds a significant proportion of equities, which are expected to outperform corporate bonds in the  
long term while creating volatility and risk in the short term. The allocation to equities is monitored to ensure it remains appropriate given  
the scheme’s long-term objectives.

Changes in bond yields
A decrease in corporate bond yields will increase the scheme liabilities, although this will be partially offset by an increase in the value of the 
scheme’s bond holdings.

Inflation risk
A proportion of the scheme’s benefit obligations are linked to inflation and higher inflation will lead to higher liabilities (although in most cases 
caps on the level of inflationary increases are in place to protect against extreme inflation). The majority of the assets are either unaffected by 
or only loosely correlated with inflation, meaning that an increase in inflation will also increase the deficit.

Life expectancy
The majority of the scheme’s obligations are to provide benefits for the life of the member, so increases in life expectancy will result in an 
increase in the liabilities.

The weighted average duration of the defined benefit obligation is 22 years.

116

Notes to the consolidated financial statements continuedAuto Trader Group plc Annual Report and Financial Statements 201821. Share capital

Share capital

Allotted, called-up and fully paid ordinary shares of 1p each

At 1 April 

Purchase and cancellation of own shares 

Total

2018

2017

Number
’000

Amount
£m

Number
’000

Amount
£m

978,971

(26,810)

952,161

9.8

(0.3)

9.5

1,001,052

(22,081)

978,971

10.0

(0.2)

9.8

In the year ended 31 March 2017, the Company commenced a share buyback programme. By resolutions passed at the 2017 AGM, the Company 
was authorised to make market purchases of up to 97,476,919 of its ordinary shares, subject to minimum and maximum price restrictions.

A total of 26,809,702 ordinary shares of £0.01 were purchased in the year (2017: 26,292,510). The average price paid per share was 358.5p 
(2017: 387.9p), with a total consideration paid (inclusive of all costs) of £96.7m (2017: £102.6m). 

No shares were purchased to be held in treasury (2017: 4,211,957).

Included within shares in issue at 31 March 2018 are 932,761 (2017: 948,924) shares held by the ESOT and 4,194,989 (2017: 4,203,277) shares held  
in treasury, as detailed in note 22. 

22. Own shares held

Own shares held – £m

Own shares held as at 1 April 2016

Transfer of shares from ESOT

Repurchase of own shares for treasury

Own shares held as at 31 March 2017

Own shares held as at 1 April 2017

Own shares held as at 31 March 2018

Own shares held – number

Own shares held as at 1 April 2016

Transfer of shares from ESOT

Shares purchased for treasury

Share-based incentives exercised in the year

Own shares held as at 31 March 2017

Own shares held as at 1 April 2017

Transfer of shares from ESOT

Share-based incentives exercised in the year

Own shares held as at 31 March 2018

Total
£m

(1.5)

0.1

(15.5)

(16.9)

(16.9)

(16.9)

 1,021,224 

(72,300)

 4,211,957 

(8,680) 

5,152,201

ESOT shares 
reserve
£m

Treasury 
shares
£m

(1.5)

0.1

 – 

(1.4)

(1.4)

(1.4)

ESOT shares 
reserve
Number of 
shares

1,021,224

(72,300)

 – 

 – 

(15.5)

(15.5)

(15.5)

(15.5)

 – 

–

Treasury
shares
Number of 
shares

Total
number of
own shares
 held

 – 

 – 

 4,211,957 

(8,680)

948,924

4,203,277

948,924

(16,163)

–

4,203,277

5,152,201

–

(8,288)

(16,163)

(8,288)

932,761

4,194,989

5,127,750

117

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 201823. Dividends

Dividends declared and paid by the Company were as follows: 

2016 final dividend paid

2017 interim dividend paid

2017 final dividend paid

2018 interim dividend paid

2018

Pence
per share

–

–

3.5

1.9

5.4

2017

Pence
per share

1.0

1.7

–

–

 2.7 

£m

–

–

34.0

18.2

52.2

£m

9.9

16.7

–

–

 26.6 

The proposed final dividend for the year ended 31 March 2018 of 4.0p per share, totalling £37.9m, is subject to approval by shareholders 
at the Annual General Meeting (‘AGM’) and hence has not been included as a liability in the financial statements. 

The 2018 interim dividend paid on 26 January 2018 was £18.2m, being a difference of £0.1m compared to that reported in the 2017 half year 
results. This was due to a decrease in the ordinary shares entitled to a dividend between the date that the dividend was declared on 
9 November 2017 and the dividend record date of 5 January 2018. 

The 2017 final dividend paid on 29 September 2017 was £34.0m, being a difference of £0.1m compared to that reported in the 2017 Annual Report. 
This was due to a decrease in the ordinary shares entitled to a dividend between the date that the dividend was proposed on 8 June 2017 and the 
final dividend record date of 1 September 2017.  

The Directors’ policy with regard to future dividends is set out in the Strategic report on page 31.  

24. Cash generated from operations

Profit before taxation

Adjustments for:

  Depreciation

  Amortisation

  Share-based payments charge (excluding associated NI)

  Finance costs

Changes in working capital (excluding the effects of exchange differences on consolidation):

  Trade and other receivables

  Trade and other payables

  Provisions

Cash generated from operations

2018
£m

210.8

3.0

4.1

3.3

9.8

(3.5)

(1.5)

0.1

226.1

2017
£m

193.4

3.2

4.8

4.0

9.7

0.7

(2.3)

(0.6)

212.9

118

Notes to the consolidated financial statements continuedAuto Trader Group plc Annual Report and Financial Statements 2018 
 
 
 
 
 
 
25. Share-based payments

The Group currently operates four share schemes: the Performance Share Plan, Deferred Annual Bonus Plan, Share Incentive Plan and the 
Sharesave scheme.

All share-based incentives are subject to a service condition. Such conditions are not taken into account in the fair value of the service 
received. The fair value of services received in return for share-based incentives is measured by reference to the fair value of share-based 
incentives granted. The estimate of the fair value of the share-based incentives is measured using either the Monte Carlo or Black-Scholes 
pricing model as is most appropriate for each scheme.

The total charge in the year relating to the four schemes was £3.7m (2017: £4.5m) with a Company charge of £1.0m (2017: £1.5m). This included 
associated national insurance (‘NI’) at 13.8%, which management expects to be the prevailing rate when the awards are exercised, and 
apprenticeship levy at 0.5%, based on the share price at the reporting date.

Share Incentive Plan (‘SIP’)

Sharesave scheme (‘SAYE’)

Performance Share Plan (‘PSP’)

Deferred Annual Bonus Plan (‘DABP’)

Total share-based payment charge

NI and apprenticeship levy on applicable schemes

Total charge

Group

Company

2018 
£m

0.8

0.3

1.8

0.4

3.3

0.4

3.7

2017 
£m

0.8

0.3

2.4

0.5

4.0

0.5

4.5

2018 
£m

–

–

0.7

0.2

0.9

0.1

1.0

2017 
£m

–

–

1.0

0.3

1.3

0.2

1.5

Share Incentive Plan
In 2015, the Group established a Share Incentive Plan (‘SIP’). All eligible employees were awarded free shares (or nil-cost options in the case 
of employees in Ireland) valued at £3,600 each based on the share price at the time of the Company’s admission to the Stock Exchange in 
March 2015, subject to a three-year service period (‘Vesting Period’). The SIP shareholders are entitled to dividends over the Vesting Period. 
There are no performance conditions applicable to the vesting of SIP shares. The fair value of the SIP awards at the grant date was measured 
to be £2.72 using the Black-Scholes model. The resulting share-based payments charge is being spread evenly over the Vesting Period.

UK SIP

Outstanding at 1 April

Dividend shares awarded

Forfeited

Released

Outstanding at 31 March

Vested and outstanding at 31 March

Irish SIP

Outstanding at 1 April

Dividend shares awarded

Forfeited

Released

Outstanding at 31 March

Vested and outstanding at 31 March

2018
Number

776,045

9,778

(75,986)

(19,046)

690,791

–

2018
Number

44,431

788

(7,950)

(1,347)

35,922

–

The weighted average market value per ordinary share for SIP awards released in 2018 was 372.01p (2017: 387.14p).

The SIP shares outstanding at 31 March 2018 have a weighted average remaining vesting period of 0.1 years (2017: 1.1 years).

Shares released relate to those attributable to good leavers as defined by the scheme rules.

2017
Number

913,917

6,139

(69,589)

(74,422)

776,045

–

2017
Number

45,491

–

(1,060)

–

44,431

–

119

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 201825. Share-based payments continued

Performance Share Plan
The Group operates a Performance Share Plan (‘PSP’) for Executive Directors, the OLT and certain key employees.

On 16 June 2017, the Group awarded 1,120,267 nil cost options under the PSP scheme. A further 67,882 nil cost option shares were awarded  
on 30 August 2017. The extent to which such awards vest will depend upon the Group’s performance over a three-year performance period 
following the award date. The vesting in June 2020 (‘Vesting Date’) of 25% of the 2017 PSP award will be dependent on a relative TSR 
performance condition measured over the performance period and the vesting of the 75% of the 2017 PSP award will be dependent on  
the satisfaction of a cumulative Operating profit (‘OP’) target measured over the performance period.

The TSR performance conditions for the awards issued in 2015 and 2016 will be dependent on the satisfaction of a cumulative Underlying 
operating profit (‘UOP’) target measured over the performance period. For details of TSR, OP and UOP performance conditions refer to the 
Directors’ remuneration report on pages 74 to 78.

The PSP awards have been valued using the Monte Carlo model for the TSR element and the Black-Scholes model for the Operating profit  
and Underlying operating profit element and the resulting share-based payments charge is being spread evenly over the period between the 
grant date and the Vesting Date.

Grant date

Condition

19 June 2015

TSR dependent

19 June 2015

UOP dependent

17 June 2016

TSR dependent

17 June 2016

UOP dependent

16 June 2017

TSR dependent

16 June 2017

OP dependent

30 August 2017 TSR dependent

30 August 2017 OP dependent

Share price 
at grant date 
(£)

Exercise
price 
(£)

Expected 
volatility
(%)

Option 
life 
(years)

Risk-free 
rate 
(%)

Dividend 
yield 
(%)

Non-vesting 
condition 
(%)

Fair value 
per option 
(£)

3.06

3.06

3.89

3.89

4.00

4.00

3.42

3.42

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

30

n/a

29

n/a

31

n/a

31

n/a

3.0

3.0

3.0

3.0

3.0

3.0

3.0

3.0

0.9

0.9

0.4

0.4

0.2

0.2

0.2

0.2

0.0

0.0

0.4

0.4

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

2.08

3.06

2.16

3.89

2.17

4.00

2.17

3.42

Expected volatility is estimated by considering historic average share price volatility at the grant date.

Outstanding at 1 April

Options granted in the year

Forfeited

Outstanding at 31 March

Exercisable at 31 March

2018
Number

2,682,738

1,188,149

(766,324)

3,104,563

–

2017
Number

1,641,267

1,186,365

(144,894)

2,682,738

–

The PSP awards outstanding at 31 March 2018 have a weighted average remaining vesting period of 1.2 years (2017: 1.6 years) and a weighted 
average contractual life of 8.2 years (2017: 8.7 years).

Deferred Annual Bonus Plan 
The Group operates a Deferred Annual Bonus Plan (‘DABP’) for Executive Directors and certain key senior executives.

Awards under the plan are contingent on the satisfaction of pre-set internal targets relating to financial and operational objectives. Awards 
have a vesting period of two years from the date of the award (the ‘Vesting Period’) and are potentially forfeitable during that period should 
the employee leave employment. The DABP awards have been valued using the Monte Carlo model and the resulting share-based payments 
charge is being spread evenly over the combined Performance Period and Vesting Period of the shares, being three years.

On 16 June 2017, the Group awarded 127,691 nil cost options under the DABP scheme.

Share price 
at grant date 
(£)

Exercise 
price 
(£)

Expected 
volatility 
(%)

Option 
life 
(years)

Risk-free 
rate 
(%)

Dividend 
yield 
(%)

Non-vesting 
condition 
(%)

Fair value 
per option 
(£)

3.89

4.00

Nil

Nil

30

31

2.0

2.0

0.4

0.2

0.4

0.0

0.0

0.0

3.89

4.00

Grant date

17 June 2016

16 June 2017

120

Notes to the consolidated financial statements continuedAuto Trader Group plc Annual Report and Financial Statements 2018Expected volatility is estimated by considering historic average share price volatility at the grant date.

Outstanding at 1 April

Options granted in the year

Dividend shares awarded

Options forfeited in the year

Outstanding at 31 March

Exercisable at 31 March

2018
Number

248,263

127,691

1,306

(73,380)

303,880

74,686

2017
Number

–

248,263

–

–

248,263

–

The DABP awards outstanding at 31 March 2018 have a weighted average remaining vesting period of 1.2 years (2017: 2.2 years) and a weighted 
average contractual life of 8.6 years (2017: 9.2 years).

The charge for the year includes an estimate of the awards to be granted after the balance sheet date in respect of achievement of 2018 targets.

Sharesave scheme
The Group operates a Sharesave (‘SAYE’) scheme for all employees under which employees are granted an option to purchase ordinary shares 
in the Company at up to 20% less than the market price at invitation, in three years’ time, dependent on their entering into a contract to make 
monthly contributions into a savings account over the relevant period. Options are granted and are linked to a savings contract with a term 
of three years. These funds are used to fund the option exercise. No performance criteria are applied to the exercise of Sharesave options. 
The assumptions used in the measurement of the fair value at grant date of the Sharesave plan are as follows:

Share price 
at grant date
(£)

Exercise 
price 
(£)

Expected 
volatility
(%)

Option 
life 
(years)

Risk-free 
rate 
(%)

Dividend 
yield 
(%)

Non-vesting 
condition
(%)

Fair value 
per option
(£)

25 September 2015

13 December 2017

3.28

3.48

2.64

2.59

30

31

3.0

3.0

1.0

0.6

0.0

1.3

33

14

0.96

1.12

Expected volatility is estimated by considering historic average share price volatility at the grant date. The requirement that an employee has 
to save in order to purchase shares under the Sharesave plan is a non-vesting condition. This feature has been incorporated into the fair value 
at grant date by applying a discount to the valuation obtained from the Black-Scholes pricing model.

Outstanding at 1 April

Options granted in the year

Exercised

Lapsed

Outstanding at 31 March

Exercisable at 31 March

2018

2017

Number of 
share options

Weighted average 
exercise price
£

919,281

728,520

(6,941)

(110,008)

1,530,852

–

2.64

2.59

2.64

2.63

2.61

–

Number of 
share options

1,060,225

–

(8,680)

(132,264)

919,281

–

Weighted average 
exercise price
£

2.64

–

2.64

2.64

2.64

–

The weighted average market value per ordinary share for Sharesave options exercised in 2018 was 372.52p (2017: 369.51p).

The Sharesave options outstanding at 31 March 2018 have a weighted average remaining vesting period of 1.7 years (2017: 1.7 years) 
and a weighted average contractual life of 2.2 years (2017: 2.2 years).

Sharesave options exercised relate to those attributable to good leavers as defined by the scheme rules.

121

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 201826. Acquisition of a subsidiary

On 25 April 2017, Auto Trader Limited, a subsidiary of Auto Trader Group plc, acquired the entire share capital of Motor Trade Delivery Limited 
(‘MTD’), an online real-time marketplace for the trade delivery of vehicles across the UK. Through the platform, car dealerships and rental 
companies list ‘jobs’ – vehicles that need moving to another retailer site or a customer – and logistics providers bid for the jobs via a live 
auction process. This acquisition is an extension of Auto Trader’s overall strategy of using digital technology to improve efficiencies for retailer 
customers. 

The total cash consideration paid of £12.2 million excludes acquisition costs of £0.2 million, £0.1 million of which was recognised as an expense 
in the year ended 31 March 2017. The remainder has been recognised in the current period within administrative expenses in the consolidated 
income statement.

The following table provides a reconciliation of the amounts included in the consolidated statement of cash flows: 

Cash paid for subsidiary

Less: cash acquired

Net cash outflow 

2018 
£m

12.2

(0.3)

11.9

From the period from acquisition to 31 March 2018, MTD contributed revenue of £1.1 million, and a loss of £0.5 million (after an amortisation 
charge of £1.0 million) to the Group’s results.

The purchase has been accounted for as a business combination under the acquisition method in accordance with IFRS 3. The fair value of net 
assets acquired was assessed and no material adjustments from book value were made to existing assets and liabilities. The following table 
represents the fair value of the net assets acquired at the date of acquisition:

Intangible assets recognised on acquisition:

Customer relationships

Non-compete agreement

Website

Deferred tax liability arising on intangible assets

Current assets

Trade and other receivables

Cash and cash equivalents 

Current liabilities

Total net assets acquired 

Goodwill on acquisition

Cash consideration

Fair value
£m 

3.2

0.6

0.4

(0.7)

3.5

0.7

0.3

1.0

(0.8)

3.7

8.5

12.2

12.2

The goodwill recognised on acquisition relates to value arising from intangible assets that are not separately identifiable under IFRS 3.  
This represents synergies expected to arise from combining with the existing business of Auto Trader Limited. None of the acquired  
intangible assets or goodwill is expected to be deductible for tax purposes. 

In addition to the goodwill recognised, the customer relationships, non-compete agreement and website obtained through the acquisition 
met the requirements to be separately identifiable under IFRS 3.

122

Notes to the consolidated financial statements continuedAuto Trader Group plc Annual Report and Financial Statements 201827. Contingent liabilities and guarantees

Guarantees 
A number of the Group’s entities provide guarantees under the Group’s Senior Facilities Agreement. The amount borrowed under this 
agreement at 31 March 2018 was £343.0m (2017: £363.0m).

Contingent liabilities
HMRC have identified a potential VAT risk in respect of the rate of VAT applicable to our insurance intermediary revenue within Consumer 
services, dating back from 2013 onwards. The Group recognises provisions for liabilities when it is more likely than not that a settlement  
will be required and the value of such a payment can be reliably estimated. A provision has not been recognised as the Group does not 
consider a settlement will be probable. The Group is providing further information to clarify the nature of the services supplied but has 
estimated the maximum one-off liability at £3.0m including interest and penalties.

28. Related party transactions

During the year, the Group transacted with Burns Sheehan Limited, a third party in which a Director holds a shareholding. This company is 
deemed to be a related party. Costs incurred were in respect of recruitment consultancy services which amounted to £34,737 (2017: £nil).  
There were no amounts outstanding at the year end. All transactions were completed on an arm’s length basis. 

Key Management personnel compensation has been disclosed in note 6. 

29. Operating lease commitments

At the balance sheet date, the Group had outstanding commitments for future aggregate minimum lease payments under non-cancellable 
operating leases, which fall due as follows:

No later than one year

Later than one year and no later than five years

Later than five years

Total

Land and buildings

Other

2018
£m

2.5

9.9

9.8

22.2

2017
£m

1.4

9.9

12.4

23.7

2018
£m

0.5

0.3

–

0.8

2017
£m

0.6

0.7

–

1.3

At 31 March 2018, £9.3m (2017: £11.8m) of future lease payments payable after five years relate to the Manchester and London properties.  
The lease terms on these properties are between 10 and 15 years and both lease agreements are renewable at the end of the lease period  
at market rate.

30. Post balance sheet event

On 6 June 2018, the Group signed into a new Revolving Credit Facility (the ‘new RCF’) to replace the existing Syndicated Term Loan and  
revolving credit facility. The new RCF, which is unsecured, has total commitments of £400m and a termination date of June 2023. 

Interest on the new RCF is charged at LIBOR plus a margin of between 1.2% and 2.1% depending on the consolidated leverage of 
Auto Trader Group plc. A commitment fee of 35% of the margin applicable to the new RCF is payable quarterly in arrears on unutilised  
amounts of the new RCF. There is no requirement to settle all, or part, of the debt earlier than the termination date.

123

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Company balance sheet
At 31 March 2018

Fixed assets

Investments

Current assets

Debtors

Cash and cash equivalents

Creditors: amounts falling due within one year

Net current assets

Net assets

Capital and reserves

Called-up share capital

Own shares held

Capital redemption reserve

Retained earnings

Total equity

Note

3

4

5

6

9

10

2018
£m

1,212.9

1,212.9

440.7

0.2

440.9

2017
£m

1,210.5

1,210.5

420.1

–

420.1

(288.4)

(118.4)

152.5

301.7

1,365.4

1,512.2

9.5

(16.9)

0.5

1,372.3

1,365.4

9.8

(16.9)

0.2

1,519.1

1,512.2

The financial statements from pages 124 to 130 were approved by the Board of Directors and authorised for issue.

Nathan Coe
Director
7 June 2018

Auto Trader Group plc 

Registered number 09439967

124

Auto Trader Group plc Annual Report and Financial Statements 2018Company statement of changes in equity
For the year ended 31 March 2018

Balance at March 2016

Loss for the year

Total comprehensive expense, net of tax

Transactions with owners:

Purchase and cancellation of own shares

Purchase of treasury shares

Transfer from ESOT

Dividends paid

Share-based payments

Total transactions with owners recognised directly in equity

(0.2)

Balance at March 2017

Loss for the year

Total comprehensive expense, net of tax

Transactions with owners:

Purchase and cancellation of own shares

Dividends paid

Share-based payments

Deferred tax on share-based payments

Total transactions with owners recognised directly in equity

Balance at March 2018

9.8

–

–

(0.3)

–

–

–

(0.3)

9.5

Share  
capital
£m

10.0

Own shares  
held 
£m

(1.5)

–

–

(0.2)

–

–

–

–

Capital 
redemption 
reserve 
£m

–

–

–

0.2

–

–

–

–

0.2

0.2

–

–

0.3

–

–

–

0.3

0.5

Retained
earnings
£m

1,630.8

(1.9)

(1.9)

(87.1)

–

(0.1)

(26.6)

4.0

(109.8)

Total  
equity
£m

1,639.3

(1.9)

(1.9)

(87.1)

(15.5)

–

(26.6)

4.0

(125.2)

1,519.1

1,512.2

(1.4)

(1.4)

(96.7)

(52.2)

3.3

0.2

(145.4)

(1.4)

(1.4)

(96.7)

(52.2)

3.3

0.2

(145.4)

1,372.3

1,365.4

–

–

–

(15.5)

0.1

–

–

(15.4)

(16.9)

–

–

–

–

–

–

–

(16.9)

As at 31 March 2018, the Company had distributable reserves of £1,372.3m (2017: £1,519.1m). When required, the Company can receive dividends 
from its subsidiaries to further increase distributable reserves. 

125

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018Notes to the Company financial statements

1. Accounting policies

Auto Trader Group plc is a public limited company which is listed on the London Stock Exchange and is domiciled and incorporated in the 
United Kingdom under the Companies Act 2006. The Company was incorporated on 13 February 2015 and adopted FRS 102 from that date.

Statement of compliance and basis of preparation
The Company financial statements of Auto Trader Group plc have been prepared in compliance with United Kingdom Accounting Standards, 
including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the United Kingdom and the Republic of Ireland’ 
(‘FRS 102’) and the Companies Act 2006. The Company financial statements have been prepared under the historic cost convention, as modified 
for the revaluation of certain financial assets and liabilities through profit or loss. The current year financial information presented is at and for  
the year (365 days) ended 31 March 2018. The comparative financial information presented is at and for the 369-day period ended 31 March 2017. 
During the year ended 31 March 2017, the Board made the decision to change the period end date to be 31 March every year, to better align with our 
customers’ needs and to the products and services we offer. As a consequence of the change, the 2017 financial year was four days longer than 
the current year.

The Directors have used the going concern principle on the basis that the current profitable financial projections and facilities of the 
consolidated Group will continue in operation for a period not less than 12 months from the date of this report.

The Company financial statements have been prepared in sterling (£), which is the functional and presentational currency of the Company,  
and have been rounded to the nearest hundred thousand (£0.1m) except where otherwise indicated. 

As permitted by Section 408 of the Companies Act 2006, an entity profit and loss account is not included as part of the published consolidated 
financial statements of Auto Trader Group plc. The loss for the financial period dealt with in the financial statements of the parent Company 
was £1.4m (2017: loss of £1.9m).

As the Company is included in the consolidated financial statements and is considered to be a qualifying entity under FRS 102 paragraphs 
1.8 to 1.12, the following exemptions have been applied:

 – no separate parent Company cash flow statement with related notes has been included; and

 – Key Management personnel compensation has not been included a second time. 

Amounts paid to the Company’s auditors in respect of the statutory audit were £56,650 (2017: £55,000).

Estimation techniques
The preparation of financial statements in conformity with FRS 102 requires the use of certain critical accounting estimates. It also requires 
management to exercise their judgement in the process of applying the Company’s accounting policies. The areas involving a higher degree 
of judgement or complexity, or areas where assumptions and estimates are significant to the financial statements, are:

 – share-based payments; and

 – carrying value of investments.

Share-based payment arrangements in which the Group receives goods or services as consideration for its own equity instruments are 
accounted for as equity-settled share-based payment transactions. The accounting policies of such arrangements are disclosed in note 1 of 
the Group accounts. The fair value of services received in return for share options is calculated with reference to the fair value of the award on 
the date of grant. Black-Scholes and Monte Carlo models have been used where appropriate to calculate the fair value and the Directors have 
therefore made estimates with regard to the inputs to that model and the period over which the share award is expected to vest (note 25 of 
the consolidated Group financial statements).

The Group considers annually whether the carrying value of investments has suffered any impairment in accordance with the accounting policy 
stated. The recoverable amounts of investments have been determined based on value-in-use calculations, which require the use of estimates.

Investments in subsidiaries
Investments in subsidiaries are held at cost, less any provision for impairment. Annually, the Directors consider whether any events or 
circumstances have occurred that could indicate that the carrying amount of fixed asset investments may not be recoverable. If such 
circumstances do exist, a full impairment review is undertaken to establish whether the carrying amount exceeds the higher of net 
realisable value or value in use. If this is the case, an impairment charge is recorded to reduce the carrying value of the related investment.

Where equity-settled share-based payments are granted to the employees of subsidiary companies, the fair value of the award is treated 
as a capital contribution by the Company and the investments in subsidiaries are adjusted to reflect this capital contribution.

Share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares are shown in equity as a deduction 
from the proceeds.

Where the Group purchases its own equity share capital, the consideration paid is deducted from equity attributable to the Group’s 
shareholders. Where such shares are subsequently cancelled, the nominal value of the shares repurchased is deducted from share capital  
and transferred to a capital redemption reserve. Where the Group purchases its own equity share capital to hold in Treasury, the consideration 
paid for the shares is shown as own shares held within equity. 

Shares held by the Employee Share Option Trust
Shares in the Company held by the Employee Share Option Trust (‘ESOT’) are included in the balance sheet at cost as a deduction from equity.

126

Auto Trader Group plc Annual Report and Financial Statements 2018Taxation
UK corporation tax is provided at amounts expected to be paid or recovered using the tax rates and laws that have been enacted or 
substantively enacted by the balance sheet date.

Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date, where 
transactions or events that result in an obligation to pay more tax in the future or a right to pay less tax in the future have occurred on the 
balance sheet date.

A net deferred tax asset is regarded as recoverable and therefore recognised only when, on the basis of all evidence available, it can be 
regarded as more likely than not that there will be suitable taxable profits against which to recover carried-forward tax losses and from  
which the future reversal of underlying timing differences can be deducted.

Deferred tax is measured at the average rates that are expected to apply in the periods in which the timing differences are expected to reverse 
based on the tax rates and laws that have been enacted or substantively enacted by the balance sheet date. Deferred tax is measured on an 
undiscounted basis.

Financial instruments
The Company has chosen to adopt Sections 11 and 12 of FRS 102 in respect of financial instruments.

a) Financial assets
Basic financial assets, including trade and other receivables, cash and bank balances and investments in commercial paper, are initially 
recognised at transaction price (unless the arrangement constitutes a financing transaction) and are subsequently carried at amortised cost 
using the effective interest method.

Financial assets which constitute a financing transaction are measured at the present value of the future receipts discounted at a market rate 
of interest. Such assets are subsequently carried at fair value and the changes in fair value are recognised in profit or loss, except that 
investments in equity instruments that are not publicly traded and whose fair values cannot be measured reliably are measured at cost less 
impairment.

At the end of each reporting period financial assets measured at amortised cost are assessed for objective evidence of impairment. If an 
asset is impaired the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows 
discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.

If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. 
The reversal is such that the current carrying amount does not exceed what the carrying amount would have been had the impairment not 
previously been recognised. The impairment reversal is recognised in profit or loss.

Financial assets are derecognised when (a) the contractual rights to the cash flows from the asset expire or are settled, or (b) substantially all 
the risks and rewards of the ownership of the asset are transferred to another party or (c) despite having retained some significant risks and 
rewards of ownership, control of the asset has been transferred to another party who has the practical ability to unilaterally sell the asset to 
an unrelated third party without imposing additional restrictions.

b) Financial liabilities
Basic financial liabilities, including trade and other payables, bank loans, loans from fellow Group companies and preference shares that are 
classified as debt, are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, where the debt 
instrument is measured at the present value of the future receipts discounted at a market rate of interest. Debt instruments are subsequently 
carried at amortised cost, using the effective interest rate method.

Fees paid on the establishment of loan facilities are recognised as transaction costs of the loan to the extent that it is probable that some or 
all of the facility will be drawn down. In this case, the fee is deferred until the draw-down occurs. To the extent there is no evidence that it is 
probable that some or all of the facility will be drawn down, the fee is capitalised as a prepayment for liquidity services and amortised over  
the period of the facility to which it relates.

Trade payables are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. 
Accounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current 
liabilities. Trade payables are recognised initially at transaction price and subsequently measured at amortised cost using the effective 
interest method.

Dividend distribution
Dividends to the Company’s shareholders are recognised as a liability in the Company’s financial statements in the period in which the 
dividends are approved by the Company’s shareholders in the case of final dividends. In respect of interim dividends, these are recognised 
once paid.

2. Directors’ emoluments

The Company has no employees other than the Directors. Full details of the Directors’ remuneration and interests are set out in the Directors’ 
remuneration report on pages 74 to 78.

127

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 20183. Investments in subsidiaries

At beginning of the period

Additions

At end of the period

2018
£m

1,210.5

2.4

1,212.9

2017
£m

1,207.8

2.7

1,210.5

The additions in the year and prior year relate to equity-settled share-based payments granted to the employees of subsidiary companies.

Subsidiary undertakings
At 31 March 2018 the Group’s related undertakings were:

Subsidiary undertakings

Country of registration  
or incorporation

Principal activity

Class of  
shares held

Percentage 
owned by the 
parent

Percentage 
owned by the 
Group

Auto Trader Holding Limited  1

England and Wales

Financing company

Auto Trader Limited 1

Trader Licensing Limited  1

Webzone Limited 2

England and Wales

Online marketplace

England and Wales

Dormant company

Republic of Ireland

Online marketplace

Motor Trade Delivery Limited  1

England and Wales

Online marketplace

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

100%

–

–

–

–

1  Registered office address for UK companies is shown on the inside back cover.
2  Registered office address for the Republic of Ireland companies is Paramount Court, Corrig Road, Sandyford Industrial Estate, Dublin 18, D18 R9C7.

4. Debtors

Amounts owed by Group undertakings

Deferred tax asset

Total

Amounts owed by Group undertakings are non-interest-bearing, unsecured and have no fixed date of repayment.

5. Cash and cash equivalents

Cash at bank and in hand

6. Creditors: amounts falling due within one year

Amounts owed to Group undertakings

Accruals and deferred income

Total

Amounts owed to Group undertakings are non-interest-bearing, unsecured and have no fixed date of repayment.

2018
£m

439.9

0.8

440.7

2018
£m

0.2

2018
£m

287.3

1.1

288.4

100%

100%

100%

100%

100%

2017
£m

419.7

0.4

420.1

2017
£m

–

2017
£m

117.5

0.9

118.4

128

Notes to the Company financial statements continuedAuto Trader Group plc Annual Report and Financial Statements 20187. Financial instruments

Financial instruments utilised by the Company during the year ended 31 March 2018 and period ended 31 March 2017 may be analysed as follows:

Financial assets

Financial assets measured at amortised cost

Financial liabilities

Financial liabilities measured at amortised cost

2018
£m

439.9

2018
£m

288.4

Current assets and liabilities
Financial instruments included within current assets and liabilities (excluding cash and borrowings) are generally short term in nature and 
accordingly their fair values approximate to their book values.

8. Dividends

Dividends declared and paid by the Company were as follows: 

2016 final dividend paid

2017 interim dividend paid

2017 final dividend paid

2018 interim dividend paid

2018

Pence
per share

–

–

3.5

1.9

5.4

2017

Pence
per share

1.0

1.7

–

–

 2.7 

£m

–

–

34.0

18.2

52.2

2017
£m

419.7

2017
£m

118.4

£m

9.9

16.7

–

–

 26.6 

The proposed final dividend for the year ended 31 March 2018 of 4.0p per share, totalling £37.9m, is subject to approval by shareholders 
at the Annual General Meeting (‘AGM’) and hence has not been included as a liability in the financial statements. 

The 2018 interim dividend paid on 26 January 2018 was £18.2m, being a difference of £0.1m compared to that reported in the 2017 half year 
results. This was due to a decrease in the ordinary shares entitled to a dividend between the date that the dividend was declared on 
9 November 2017 and the dividend record date of 5 January 2018. 

The 2017 final dividend paid on 29 September 2017 was £34.0m, being a difference of £0.1m compared to that reported in the 2017 Annual Report. 
This was due to a decrease in the ordinary shares entitled to a dividend between the date that the dividend was proposed on 8 June 2017 and the 
final dividend record date of 1 September 2017. 

The Directors’ policy with regard to future dividends is set out in the Strategic report on page 31. 

9. Called-up share capital

Share capital

Allotted, called-up and fully paid ordinary shares of 1p each

At 1 April

Purchase and cancellation of own shares

Total

2018

2017

Number
’000

Amount
£m

Number
’000

Amount
£m

978,971

(26,810)

952,161

9.8

(0.3)

9.5

1,001,052

(22,081)

978,971

10.0

(0.2)

9.8

In the year ended 31 March 2017, the Company commenced a share buyback programme. By resolutions passed at the 2017 AGM, the Company 
was authorised to make market purchases of up to 97,476, 919 of its ordinary shares, subject to minimum and maximum price restrictions.

A total of 26,809,702 ordinary shares of £0.01 were purchased in the year (2017: 26,292,510). The average price paid per share was 358.5p 
(2017: 387.9p), with a total consideration paid (inclusive of all costs) of £96.7m (2017: £102.6m). 

No shares were purchased to be held in treasury (2017: 4,211,957).

Included within shares in issue at 31 March 2018 are 932,761 (2017: 948,924) shares held by the ESOT and 4,194,989 (2017: 4,203,277) shares held in 
treasury, as detailed in note 10. 

129

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 201810. Own shares held

Own shares held – £m

Own shares held as at 1 April 2016

Transfer of shares from ESOT

Repurchase of own shares for treasury

Own shares held as at 31 March 2017

Own shares held as at 1 April 2017

Own shares held as at 31 March 2018

Own shares held – number

Own shares held as at 1 April 2016

Transfer of shares from ESOT

Shares purchased for treasury

Share-based incentives exercised in the year

Own shares held as at 31 March 2017

Own shares held as at 1 April 2017

Transfer of shares from ESOT

Share-based incentives exercised in the year

Own shares held as at 31 March 2018

11. Contingent liabilities and guarantees

Total
£m

(1.5)

0.1

(15.5)

(16.9)

(16.9)

(16.9)

 1,021,224 

(72,300)

 4,211,957 

(8,680) 

5,152,201

ESOT shares 
reserve
£m

Treasury 
shares
£m

(1.5)

0.1

 – 

(1.4)

(1.4)

(1.4)

ESOT shares 
reserve
Number of 
shares

1,021,224

(72,300)

 – 

 – 

(15.5)

(15.5)

(15.5)

(15.5)

 – 

–

Treasury
shares
Number of 
shares

Total
number of
own shares  
held

 – 

 – 

 4,211,957 

(8,680)

948,924

4,203,277

948,924

(16,163)

–

4,203,277

5,152,201

–

(8,288)

(16,163)

(8,288)

932,761

4,194,989

5,127,750

The Company is a guarantor to a borrowing facility relating to a loan provided to a Group entity. The amount borrowed under this agreement 
at 31 March 2018 was £343.0m (2017: £363.0m).

12. Related parties

During the year, a management charge of £2.1m (2017: £1.9m) was received from Auto Trader Limited in respect of services rendered.

At the year end, balances outstanding with other Group undertakings were £439.9m and £287.3m respectively for debtors and creditors 
(2017: £419.7m and £117.5m) as set out in notes 4 and 6.

13. Post balance sheet event

On 6 June 2018, a Group entity signed into a new Revolving Credit Facility (the ‘new RCF’) to replace the existing Syndicated Term Loan and 
revolving credit facility. The new RCF, which is unsecured, has total commitments of £400m and a termination date of June 2023. The Company 
will continue to be a guarantor under the new RCF agreement.

130

Notes to the Company financial statements continuedAuto Trader Group plc Annual Report and Financial Statements 2018Shareholder information

Registered office and headquarters
Auto Trader Group plc 
4th Floor, 1 Tony Wilson Place 
Manchester 
M15 4FN 
United Kingdom 
Registered number: 09439967 
Tel: +44 (0) 161 669 9888 
Web: autotrader.co.uk 
Web: plc.autotrader.co.uk 
Investor relations: ir@autotrader.co.uk

Company Secretary
Claire Baty

Joint stockbrokers
Bank of America Merrill Lynch 
2 King Edward Street 
London 
EC1A 1HQ 

Numis Securities Limited 
The London Stock Exchange Building 
10 Paternoster Square 
London 
EC4M 7LT

Independent auditors
KPMG LLP 
1 St. Peter’s Square 
Manchester 
M2 3AE

Registrar
Link Asset Services 
34 Beckenham Road 
Beckenham 
BR3 4TU

Tel UK: +44 (0) 871 664 0300
(calls cost 12p per minute plus network extras; 
lines are open 9.00am to 5.30pm Monday to Friday, 
excluding public holidays in England and Wales)

Tel international: +44 (0) 371 664 0300
(charged at the appropriate international rate)

Web: linkassetservices.com 
Email: enquiries@linkgroup.co.uk

Financial calendar 2018–2019
Annual General Meeting 
2019 Half-year results  
2019 Full-year results  

20 September 2018 
8 November 2018 
June 2019

Shareholder enquiries
Our registrars will be pleased to deal with any questions 
regarding your shareholdings (see contact details in the opposite 
column). Alternatively, if you have internet access, you can access 
https://www.autotradershares.co.uk where you can view and 
manage all aspects of your shareholding securely including electronic 
communications, account enquiries or amendment to address.

Investor relations website
The investor relations section of our website, 
plc.autotrader.co.uk/investors, provides further information for 
anyone interested in Auto Trader. In addition to the Annual Report and 
Financial Statements and share price, Company announcements 
including the full-year results announcements and associated 
presentations are also published there.

Cautionary note regarding forward-looking statements
Certain statements made in this Report are forward-looking 
statements. Such statements are based on current expectations 
and assumptions and are subject to a number of risks and 
uncertainties that could cause actual events or results to differ 
materially from any expected future events or results expressed 
or implied in these forward-looking statements. They appear in a 
number of places throughout this

 Report and include statements regarding the intentions, beliefs  
or current expectations of the Directors concerning, amongst  
other things, the Group’s results of operations, financial condition, 
liquidity, prospects, growth, strategies and the business. Persons 
receiving this Report should not place undue reliance on forward-
looking statements. Unless otherwise required by applicable law, 
regulation or accounting standard, Auto Trader Group plc does  
not undertake to update or revise any forward-looking statements, 
whether as a result of new information, future developments  
or otherwise.

131

Strategic report   /   Governance   /   Financial statementsAuto Trader Group plc Annual Report and Financial Statements 2018 
Notes

132

Auto Trader Group plc Annual Report and Financial Statements 2018This report is printed on GenYous uncoated paper. 
Manufactured at a mill that is FSC® accredited.

Printed by Principal Colour.

Principal Colour are ISO 14001 certified, Alcohol Free 
and FSC® Chain of Custody certified.

Designed and produced by SampsonMay 
Telephone: 020 7403 4099  
www.sampsonmay.com

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Manchester
Auto Trader Group plc 
4th Floor, 1 Tony Wilson Place 
Manchester 
M15 4FN 
United Kingdom

+44 (0) 161 669 9888

London
Auto Trader Group plc 
3rd Floor, 2 Pancras Square 
London 
N1C 4AG 
United Kingdom

+44 (0) 20 3747 7100

autotrader.co.uk 
plc.autotrader.co.uk